Various Creative

Corporate identity

Background

Various Creative was the previous name for Wordpicturestory.

Brief

Designers are their own worst clients. After struggling to find a name, Various seemed to cover many bases. It reflected the varied nature of sectors and types of work, along with the potential methods of producing visual solutions, of which the possibilities are endless.

Response

The use of the heart shape to represent the V in Various was a suitable outcome. At this time heart shapes were not omnipresent as they are now. The use of different imagery within the V/heart added flexibility and fun to the design system.
The heart itself, allied to the use of woodblock printed initials created an individual and suitable craft-based direction that worked well across many applications.