Brand New IDEO: New York Explores Music, Verbs and Cubes

On Monday, the Global Make-a-Thon baton passed to IDEO New York. We explored our identity in three ways: as a language, as handwritten and as 'four things.'

Working in generative teams we ideated around our brand as a verb, "to IDEO," as a 3-dimensional cube, as four musical notes, and as Post-it note art. We were inspired by everything from nature to Instagram to slot machines.

IDEO has roots dating back to 1978. Today, IDEO is an award winning global design and innovation consultancy. We create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas. We partner with leaders...

On Monday at 7 a.m., the Global Make-a-Thon baton passed to IDEO Boston. The making commenced with materials ranging from sharpies to cornstarch, dye to wood, and pencils to laptops.Using only natural materials to create physical pixels, Ryan Habbyshaw, Brad Crane and Greg Wolos used the contrast of various side...

On Monday, IDEO London picked up the Global Make-a-Thon baton at about 10:20am after our MMM (Monday-morning-meeting). About 15 people gathered around the kitchen table and then split into 4 smaller teams. The first concept hit the #BrandNewIDEO hashtag shortly after that.Four of the bigger themes/ideas that emerged from London:1.)...

On Monday, IDEO Munich took the Global Make-a-Thon baton and made a video to convey several early concepts.Three early concept themes in Munich:1.) Simplification: How might we reduce the IDEO brand to its essence? What would our logo look like in one of these iPhone logo quizzes? This concept concentrates...

And... boom. From Mumbai, we virtually transport to IDEO Shanghai where the Global Make-A-Thon experience is best documented visually below.The result is a beautiful three dimensional sculptural concept that draws from a broad range of inspirations, from Tai Chi and philosophy to T-shaped people, calligraphy and Chinese seals and more.Check...