So, you have a Facebook Page, Twitter account, blog and maybe a YouTube channel. What’s next?

The allure of social media is strong. We’re now able to connect with clients and build exposure without having the expensive costs of traditional marketing. Unfortunately, there are so many social media options out there … and the number is increasing.

If you’re like me, I like to maximize my time and effort. I simply want to know what works best — creating quality content to build lasting relationships and establish a strong position in your market.

Achieve perfect exposure for your photography business with a well-considered social media marketing program. Use these online engagement tools to explore your customers’ wants and needs, likes and aversions, decision triggers, and more, and earn brand advocates by delivering images, tips and insider information that makes them swoon.

Lawrence’s comic wit coupled with marketing expertise takes you behind the scenes to understand how to reach your market …

This book is a must read for those that want to tap into the formula for converting “looky-loos” into paying clients who [then] turn into evangelists for your brand, business or cause.

Bulletproofing Efforts

We all know how fast social media changes. Remember MySpace? Social media are platforms. Although some have advantages over others, the strategies are virtually the same.

Understanding this concern — what if I build up my Facebook following and it one day collapses? — I dedicated an entire chapter to methods in securing your digital space in the event of a change of mediums.

Many of the successes I’ve had this far in the short time I’ve been in business I attribute largely to the marketing strategies and knowledge I’ve gained from reading Lawrence’s Tofurious blog and most recently the Social Media Marketing for Digital Photographers book.

After reading it you will undoubtedly think differently about how you market your business and your business will in turn be better for it.

Read The Introduction

Download the Introduction (PDF) to see if you like the writing style. Read a few blog posts to see if you like the content.

Lawrence outlines the way photographers can create an avid following and attract potential clients using the tools such as Facebook, Linked In and Twitter. Using his signature dry sense of humor, Lawrence uses examples of well known brands and provides parallels on how a digital photographer can apply these marketing strategies to their own businesses.

I picked up many valuable tips to use in my own business as well as insights on my own motivations as a consumer. I’ll for sure be re-reading this one a few times so I don’t miss any nuggets of wisdom.

Where to Get It

Amazon, Barnes, Walmart and other retailers all carry the book in stock. However, I’m a fan of Kindle, so all of my books go through them. Alas, the Kindle version is still be converted, so hard copy for now.

Lawrence has a very unique and keen insight on consumer habits, and does a great job of guiding the reader on how to utilize social media as an effective marketing strategy for growing your business.

If you’re like me and have wondered how to do this, then this material will probably be just what is going to help you, and educate you on how it all works. I was very impressed by his ability to allow us to see “behind the curtain” and understand the mechanism that motivates consumer habits, human behavior, and how to use it to attract quality clientele. Big thumbs up!

P.S. I’m working on a surprise for those who leave a nice comment on Amazon. I believe in positive reinforcement :)

From my perspective: If photographers were “Jedis” and marketing the “lightsaber,” Lawrence Chan [would] be Qui-Gon Jinn whom with maverick and unconventional methods will teach us the proper use of the (marketing) “force.”

P.P.S. I spent about seven months working with a talented team to put this book together. A lot of blood, sweat, brain juice went into this. I’m really really really proud of this. Hope you all feel the same way.

I had this in my Amazon shopping cart and was about to buy it when my wife told me “you might want to hold off on that until Christmas.” Here’s hoping it’s under the tree, otherwise I’ll have to buy it as soon as the presents are open! Can’t wait to read it!!

Dear Tofurious: I’m starting to rack up the wedding bookings, but not yet even close to where I need to kiss my day job in Corporate America goodbye! I’m furthering training, networking, and investing in my business – but I need help in sculpting my passion into a full time business. If there’s anyone who could learn and grow from your mad marketing skills, it’s me!

well, if I don’t win it (which will make me really really sad, during the Holidays *sniff, sniff*) then I will look forward to the nook version. I am putting into practice the concepts from the Package pricing book, still struggling a bit, but can’t wait to put into practice this other part. :-)

Let me know if you plan to sell the book in digital format or pdf, I mean, my English is not very strong … but I’m very interested …¡¡ want to improve my e-commerce! so if I can take out in digital format with tools like google translate. I have no intention or you fear that something else. Or if instead I recommend the book as physical digital edition going for long.

Hello Lawrence, Just found your website and have spent here few good hours looking trough your posts and stories. Very impressive man. I pretty much have finished my site and staring to think that someone will need to asses it :)
Noticed your book and social media and almost bought it. Just saw that it is 2011 release and was wondering if there is anything different then Linked photographers guide to social media. Different book I own, but just thinking that it could be same stuff as yours. Also does 2011 techniques still apply these days as well. Social media is changing so fast that it is hard to keep track of things.
Let me know.
Thanks. A