Magic Words that Get Traffic to Your Website (5 Tools You Can Use)

Instantly, I felt my attention wander… to the window… out to the playground… to the football field… where freshly cut grass was whipped into the air by a cool breeze… and little butterflies danced on the–

“WAKE UP, MR WAKE!”

The same thing might happen to you when I mention today’s topic.

…Keywords.

Yes, for many businesses – even seasoned marketers – keyword marketing is hardly the sexiest, most thrilling subject.

Lots of people shy away from it…

They think it’s all about hacking Google algorithms and complicated SEO techniques… or stuffing blog posts and web pages full of repetitive guff.

Try and talk to someone about keyword marketing and you’ll see their eyes wander to the window… to the street to the distant fields… where butterflies dance on the–

WAKE UP!!

Look, it doesn’t have to be like that.

Forget about hijacking the system or cracking mathematical codes – and don’t even think about paying some ‘SEO’ expert who has emailed you out of the blue with a promise of delivering traffic.

Here’s what you need to know…

The no-nonsense guide to keywords

Keywords are simply a way of making your website content more visible to people searching for information.

It doesn’t involve stuffing articles full of repeated phrases…

And it doesn’t involve cracking some hidden Google code.

It just means that you use some of the words and phrases that your ideal customers might be using when they’re on search engines.

In doing so, you are more likely to get them hooked up to your webpage.

Simples, as the evil Meercat says.

To give you an example…

If someone is looking specifically for a Welsh organic cheese that delivers to home addresses in the UK, they might type it ‘welsh organic cheese delivery UK’.

As you can see, Pong Cheese (weird name but it obviously works) is right up there with two entries in at number 3 and 4 of page one on Google.

Or perhaps a worried health-conscious person has been reading all the latest articles about the dangers of sweeteners in diet drinks (linked to strokes and dementia, apparently).

They might type ‘sweetener dangers’ into Google and find this…

As you can see, above the BBC and the NHS is Rodale’s Organic Life, a private website with blog and shop:

So this is direct traffic to a site that’s totally relevant to a health conscious person who might worry about sweeteners, serious illness and weight loss.

See why it’s so important?

It’s worth thinking about keywords, no matter how boring or technical it might seem because it’s a free method of drawing qualified prospects to your website.

Once there, you can convert these prospects into email subscribers, social media followers and customers.

But how do you know what people are searching for?

Well this is where you need a keyword tool.

5 keyword tools to help you target the right keywords and boost your traffic

This is a downloadable app for YouTube keywords, but it costs $95. I would start with my first recommendation Keyword.io, which looks at YouTube keywords and is free.

One more thing before you try these out…

Important: Prioritise the QUALITY of your content

Don’t fall into the trap of creating blog posts, reports, videos and articles based on keywords alone. Ideally, they are about enhancing your content and making it more visible.

There’s no point in attracting visitors to a page if that page is boring, spammy, or useless.

Try to focus on creating an interesting, relevant and useful blog post for your target audience… then think about keywords as a way of flagging up this great content to people who might be looking for this info.