Tablets should improve a reading experience, not diminish it.

15 years after the first open e-Book and 7 years since Amazon Kindle, this is a relevant question to ask. Kindle skyrocketed the ebook market sales, one out of four books read in the US is electronic, we have better displays than ever to read them with the iPad mini… Yes

But this past 3 years the market growth has flattened. The ebook boom has stopped. So maybe it’s about time to consider if the digital experience of the ebook, specially for tablets, needs a fresh thinking. We took our most loved publisher to try our best.

Remember the first newspaper websites? Well, Google does. It looked like a scanned copy of the print version.That’s the same feeling for ebook covers. Despite how beautiful they look on paper, they’re just not designed for digital displays. This is how we’d do it step by step.

Search engines based on complex algorythms are really sophisticated, but they’re completely outsmarted by old school book sellers. Ask both about that book based on “Macondo”. Let’s see who helps you better.

If we index the content of the whole Penguin catalogue, you’ll have more options to find the book you’re looking for, or discover new ones based on your favorite city, character or subject.

We already have one for our favorite movies, albums, or videogames. Why can’t we have a digital book with additional content? The comments of the writer, the best music for reading it, or even the geolocation of the story in a map is something that worth a little more.