Women dominate the creative community in Sacramento, with a slew of advertising agencies large and small with females at the helm. The women running them say this means not only more authentic messaging, but a stronger support system for the next generation.

Shiloh London is an early riser of the extreme variety. She wakes up at 4 a.m., spends a few minutes in silence over black coffee, laces her sneakers and literally trains for a marathon. Afterward she connects with her running mates over coffee — all before a full day’s work.

Studies suggest that diversity and profit aren’t two sides of a coin,
but more like the symbiotic relationship between bees and flowers.
So what does diversity actually look like, why does it seem to have
financial implications and how can businesses work toward more
inclusive hiring practices?

The transition to parenthood can be daunting, particularly for new parents and those juggling work and family life. But several Capital Region-based parents have launched creative businesses and groups that support the whole family — from emotional and physical well-being, to work/life balance.

In general, messaging is a more informal method of communication, which often leads to a false sense of security or lack of forethought, and has the potential to create legal exposure. It also opens the door for mistakes, by saying the wrong thing or leaving room for the wrong interpretation.