StepFor: Michigan Business Challenge – Social Impact Track Finalist Team

Who are the team members?

How did you decide your team name?

We chose StepFor after a friend mentioned how awesome it is that this app lets her step for charities of her choice. We picked up on it and thought it was a great name that people can customize to their own personal journey. What do you StepFor?

Tell us briefly about your business idea.

StepFor is an app that allows users to translate their daily steps into charitable donations, backed by corporate sponsors. The app interfaces with various activity trackers, like Fitbit, so users can support causes of their choice in their everyday lives. With StepFor, changing the world starts at your feet.

How has the MBC-SIT experience helped you?

MBC has given us the unique opportunity to present the concept, receive feedback, and present again with modifications. It’s great to participate in a challenge that strives to improve your business. We’ve even gotten business cards from judges who want to see if we can collaborate in the future!

What do you think will be the long-term impact of the implementation of this idea?

We want to change the landscape for charitable donations, and make it an involved and interactive process. We want to give companies and consumers the opportunity to team up and support causes they both value. We also want to see our users living healthier lifestyles, as a result of this.

What is a key learning from this experience?

We’ve learned that sometimes we need to adapt how we communicate StepFor to others. We’ve been working on StepFor for months, so we all know it really well. Sometimes we forget that not everyone gets it right away, and MBC has helped us learn how to better communicate our vision with others.

If you win, what will you do immediately following the competition?

We’re going to take a quick breather from work and celebrate with a nice team dinner and a good night’s rest.

Is there anything else you would like to tell us?

We’re really excited to see where this StepFor journey takes us, to MBC and beyond!