Including a unique fold is a great way to increase interaction with your marketing material. Standard tri-folds are popular because they are an industry norm, but there are countless folding options to choose from. A well-conceived fold can add both dimension and interest that sets you apart from the everyday ho-hum. It can also make paper fly across the room; yep, paper folding is sweet!

Let’s take a look at a few great folding options:

There are countless other ways you can fold your promotional material that will engage customers with attractive, original elements.

This customer out of San Francisco, California did an excellent job of complimenting the mood and personality of their production. Designer Kevin Clarke and photographer, Pak Han, rendered a product that is both artistically appealing and informative. It is also very appealing to the touch. The smooth, strong paper with matte aqueous coating gives the piece a nice finish.

The folding completes the originality of this promotional mailer. The modified-corner fold is then folded in half for distribution. This custom printed mailer will engage its recipients and is unlikely to be discarded without a thought.

You gotta know when to fold’em, but more importantly, you gotta know how! The foldfactory.com is an excellent resource for you and your designer when contemplating the layout of your next piece. Our print experts are ready to assist you and can help your project be a success! Call 800-930-6040 to get started!

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