4 Ways To Increase Your Share Of Voice On Social Media

To see the real value of your marketing initiatives and how they stack up against your competition, your campaigns need a good way of measuring results. Here at Hootsuite, one metric we work to increase and improve every day is something called the ‘share of voice.’ In its simplest form, share of voice (SOV) helps you understand how your brand or company is performing in compa ...Read the full article