No other fat source -- not olive oil or even fish oil -- enhances the appearance of my skin the way flax oil does. The complexion, texture, mosture content, and overall glow improve dramatically on 2 tablespoons per day. Even expression lines soften a bit. Barlean's is definitely the best-tasting -- and this new organic version is well worth the price! ~~~~~~ UPDATE~~~~~~ I originally wrote this review in March of 2008, and now it's July of 2013. So what do I have to say about Barlean's more than 5 years later? Well, I'm 32 now, and people often take me for around 20 years old. Of course, I've always taken plenty of other supplements too... but perhaps I can best describe Barlean's impact by summarizing a chance exchange I had with a lady at Walmart the other day. Lady: "Do you mind if I ask what brand of foundation you're wearing?" Me: "Oh, I don't wear makeup - I'm too lazy to fuss around with it everyday." Lady: "But you MUST be wearing something - your skin just has this amazing glow about it." Enough said! :)