This is the blog of Ant Miller, senior research manager and dilettante geek at large at the BBC.I wail moan and cuss about the challenges and fun to be found here.These are my personal opinions, and not those of my employer. Or anyone else here for that matter.

Friday, July 06, 2007

Critical Mass, Almost

Yesterday to KW for an inter-corporate meet. It was good and interesting, and well worth setting up, but I can't help feeling we didn't quite reach the dizzy heights of synergy that we might all have wanted. This is a shame, but I need to think abut why it happened this way this time, how we ought to take this connection forward, and see if there are any lessons to learn so we can 'spark up' quicker.

Now, I'm not going to say what the other agencies were- wouldn't be fair, and whilst my employers very generously tolerate this published info, there's no saying how it would go down with less, um, well, with others.

What ended up happening was a very loosely structured talk, with various eminently qualified and experienced people (and me) piping up in turn and holding forth on their own areas of interest, and most of the rest of us sitting, nodding, and wondering what on earth we could do about it. There were three organisations represented there, but in essence there were perhaps rather more, because the 'we' in this were coming from perhaps three separate areas of the beeb. Sometimes this is fine- in fact meetings outside the beeb are sometimes the most effective way to meet people around this place who are working on similar themes to yourself, but in other divisions or areas.

In this case though, I think it actually counted against us. On the one hand we saw a very interesting exchange of ideas, but on the other we didn't see a well presented cogent presentation of what we, the BBC had to offer. We had info around DAB radio, DAB+, data feeds, video analysis (though perhaps we ought to have had more), EU and DTI projects and engagement programs like Backstage . However, I don't really think we really put over a great, compelling offering.

Similarly, I wonder if we really got a grip on what the other agencies were offering, how they wanted and were mandated to engage with their public or what they really wanted from us.

Perhaps, if we are going to do this sort of thing again we should take a little time to organise the engagements- to build a good idea of who would offer what, and to present a more cogent offering. We need to have a better approach to presenting 'works in progress' too. It is a difficult thing to do- give guidance as to the direction you expect new radical approaches to delivering content to go- but I think we can do better.