Sensitive Choice

Edmonds has partnered with the Sensitive Choice® programme offered by the Asthma Foundation of New Zealand.

Sensitive Choice® helps you identify companies that are committed to reducing asthma and allergy triggers.

The Sensitive Choice® programme has a large target audience. One in four Kiwi kids and one in six adults have asthma, that’s over 600,000 people. We receive many enquiries from families and people with asthma wanting to know how to reduce their asthma symptoms.

Why make a “Sensitive Choice”?

Kiwis need to be aware of the importance of self-managing their asthma and how a few simple steps can significantly reduce the potential for triggering asthma. The Sensitive Choice® programme assists the Asthma Foundation in encouraging manufacturers and suppliers to provide products and services that may benefit people with asthma and their families and friends.

The Asthma Foundation has a formal review process to assess company proposals and their products. This review process is conducted in conjunction with the National Asthma Council. If accepted, the butterfly symbol is awarded. You will see the butterfly appearing in retail outlets and online.

More information

The Sensitive Choice® programme was developed to achieve the following:

Educate New Zealanders about the importance of managing their asthma.

Encourage manufacturers and suppliers to produce products and services that are asthma and allergy friendly and that could benefit people with asthma and allergies.

Provide you and your family with a way of identifying products and services that may benefit people with asthma and/or allergies and improve your health and wellbeing.

Generate sponsorship funds to enable the Asthma Foundation to continue their work in improving asthma care.