Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

RTD Tea in Uzbekistan

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Executive Summary

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PROSPECTS

Very hot summer helps to drive sales

The summer in Uzbekistan started very early in 2018 and lasted until October. In addition, it was exceptionally hot, with temperatures exceeding 50 degrees Celsius during the daytime for several months.

RTD tea benefiting from population growth and rising disposable incomes

Thanks to steady population growth and rising disposable incomes in Uzbekistan, the volume sales of RTD tea continued to grow steadily in 2018. With increasing wages, more Uzbekistanis are now able to afford to buy RTD tea several times a day.

COMPETITIVE LANDSCAPE

2018 sees the return of Fuse Tea

2018 witnessed the return of Coca-Cola’s Fuse Tea to the Uzbekistani market. Fuse Tea was previously produced in the country but then disappeared from retail shelves a few years ago.

Local brands lead sales

The local brands Arctea and Ays Tea continued to lead the category in 2018 thanks to their lower prices when compared with international labels such as Fuse Tea and Lipton. This means that they tend to enjoy stronger demand in the provinces, where the majority of the population live.

Competition between Ays Tea and Arctea

The main differences between Arctea and Ays Tea are their packaging and taste. For instance, Arctea offers a wider range of flavours and Ays Tea a wider range of pack formats.

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