Many emerging social enterprises are reluctant or unable to acquire and use, good financial information in a strategic way to build a sustainable future business model. Photograph: Dougal Waters/Getty Images

Strong products and marketing are all well, but for the business to have longevity, it is crucial to look after the money

About Guardian Professional

Guardian Professional Networks are community-focused sites, where we bring together advice, best practice and insight from a wide range of professional communities.

Some of our specialist hubs within these sites are supported by funding from external companies and organisations. All editorial content is independent of any sponsorship, unless otherwise clearly stated. We make Partner Zones available for sponsors' own content. Guardian Professional is a division of Guardian News & Media