Make It Count

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, make sure you are being as efficeint as possible in your marketing efforts, starting with "4 Things to Do Before You Spend a Dollar on Online Marketing" from the Lawyerist blog.

1. 4 Things to Do Before You Spend a Dollar on Online Marketing

The other day, a Pennsylvania lawyer asked members of a trust and estate listserv whether they follow up with clients a few years after they deliver a will or trust. All 70 lawyers who responded said no. But I’d bet plenty that if you asked the same 70 lawyers if they spend money on online marketing, you’d get at least a few yes responses. Read more from Lawyerist.

2. Chasing RFPs? There’s A Better Way To Drive Law Firm Business Development

Law firms are chasing RFPs at unprecedented rates yet industry data shows these new business efforts may not pack the profitability punch law firms want or need. Read more on Above the Law.

3. How to Avoid 6 Common Law Firm Management Mistakes

The practice of law in and of itself is a win/lose proposition. One side wins, the other side loses. Every good attorney I know wants to win. However, focusing only on the win often leads to missteps when it comes to managing a law firm because if you are afraid to fail, you’ll never try anything new. Read more from The Rainmaker Blog.

4. Can You Relate? A Touch Point Checklist for Law Firms

The recent release of the 2015 Year-End edition of the Enterprise Legal Management Trends Report has revealed several insights regarding the current state of corporate legal dynamics. As we reported in a recent Business of Law Blog post, among the many revelations found in the latest report is this sobering fact: When it comes to engaging outside counsel for significant legal work, the majority of companies are not hiring new law firms. Read more on Business of Law Blog.

When you talk to most lawyers who turned to blogging it’s because they realized their quarterly newsletter was no longer timely enough. But Norton Rose Fulbright’s Financial services: Regulation tomorrow blog is different—their weekly newsletter was no longer enough. Read more from The LexBlog Network.