Chinese owned Yashili New Zealand Dairy Co. Ltd engaged SweeneyVesty to assist with the November 2015 VIP launch of its state-of-the art, and first of its kind, infant formula plant in Pokeno, North Waikato, NZ. In addition to developing and implementing a global media strategy for the launch event, we project-managed the commissioning and production of a wide range of visual content (stills and videography) to be permanently displayed in Yashili’s Visitor Centre at the plant, and co-ordinated a spectacular launch event for 400 key dignitaries and media. A critical objective for Yashili was to maximise media visibility for the opening in mainland China. SweeneyVesty are also responsible for Yashili’s ongoing marketing, advertising and digital activities in 2016.