Reebok Ventilator is celebrating 20 years this year and we are very proud to be a part of that celebration. We remember launching these shoes back in the 90’s as one of the best running shoes that had been put out there at that time.

Mankind is on the verge of wiping out all bees in the world? “So what?” you might ask. “I never liked bees anyways and honey is disgusting”. Well, first of all – honey is actually very tasty. And secondly, and so much more important – if all bees go instinct, so will all the trees, flowers and plants that need pollination do as well. And if all flowers, fruit trees and bushes dies out, then guess what… mankind might die out as well. So it is kind of like a big deal.

So Reebok and Sneakersnstuff decided to buy into a beehive from Bee Urban. Bee Urban is based in Stockholm, and the idea is to get people and companies to sponsor beehives up on rooftops in the city. In return, besides saving the planet, you also get the honey that is harvested from your beehive. We strongly encourage all of you to also pitch in and help save the bees. Releasing March 21st at SNS.