Waterparks + Resorts

Great Wolf Redefines Itself

Source: Wisconsin State Journal

Great Wolf Lodge has serious plans for continued expansion over the next several years, but it’s not business as usual for the Madison, Wisc.-based indoor waterpark resort operation.

As a result of the recent recession Great Wolf Resorts has adopted a number of new strategies including licensing the brand, allowing other developers to physically construct new properties, while essentially retaining design, branding and management rights. Some free-standing spin-off ventures are also under consideration.