May 13, 2016

On May 11 2016, Twitter and leading global technology company LeEco announced today a joint business partnership to grow LeEco’s global influence through the world’s leading live communications platform.

LeEco, also known as LeTV (formerly), is one of the global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and also even platforms. LeEco is founded by Jia Yueting and Lui Hong in November 2004. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

In addition, LeEco also one of the first video company to go public with a market capitalization of more than USD $12 billions in the world.

LeEco will be the first brands from China to get access to First View, a new video-based advertising product from Twitter, to reach a global audience.

LeEco Official Twitter

“Twitter has been helping Chinese companies go global for well over a year and we’ve seen export advertiser adoption grow exponentially. We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,”said Aliza Knox, Vice President, Online Sales, Asia Pacific and Latin America, at Twitter. “As one of the few digital marketing platforms with a global audience reach of over one billion people, Twitter is a strong partner for Chinese companies like LeEco that are targeting overseas markets and we can be their live connection to global culture.”

“From streaming entertainment to smartphones to smart televisions to cars and more, LeEco's global vision of an internet ecosystem-powered future connects everything that matters to our consumers and partners. Having seen success using Twitter to power our brand in India, we look forward to expanding our global presence through this partnership with Twitter,”said Brian Hui, Head of North America Operations at LeEco.