Find your next social media marketing manager through MarketerHire

Social Media Manager

Jennifer Heal

Previously

Social media has completely changed marketing and how businesses grow over the last decade. While it used to be something companies maybe did, it’s now non-negotiable. Social media has arguably become one of the most important aspects of digital marketing today. It’s not only where people spend most of their time, but it’s also the best way to target your ideal customers, grow your community, and build your brand. Aside from email, it’s one of the best ways to engage with your audience directly.

Social media is also an incredible opportunity to test business ideas or people’s appetite for different types of content, products, or events. There are so many ways (and multiple platforms) to leverage this vertical of marketing for your business. The problem is, a lot of companies aren’t using it properly. This is partly due to the fact that a lot of social media marketing managers aren’t focusing on the right channels for the business in question. Additionally, many of them aren’t well-versed in paid campaigns, growing community, and aren’t using social media to test ideas. Too many simply use it as a way to pump out blog posts, webinars, or post pics of cute office dogs.

That’s where Marketerhire comes in. As marketing experts ourselves, we know what makes a great social media marketing manager and we only accept the very best into our expert network. We put our social media consultants through a rigorous vetting process and dig into their social media management experience (and the results they’ve generated). That’s why you can be sure any freelance social media specialist we match you with will be able to execute your social media marketing strategy quickly and effectively.

FREELANCER SPOTLIGHT

Why your business needs a social media marketing strategy

There’s a lot going on in the world of social media – multiple platforms with multiple strategies and tactics to leverage depending on your business goals. Without a clear strategy, you can be sure you’re not going to see results. Trying to be everywhere, posting aimlessly, a lack of consistency, or firing on all cylinders hoping something works is a great way to burn time and money.

Like with anything done well, you need to have clear goals, a clear strategy, and clear boundaries for how you plan to leverage social media. For that, you need an expert social media manager to make sure you’re lining everything up correctly. There are a number of ways to leverage social media for your business, including: improving brand awareness, authority, and loyalty, engaging with customers (leading to more customer satisfaction), marketplace awareness, increasing site traffic, and even enhancing SEO rankings.

Depending on where your customers spend their time, selecting the right social platform will help you build your brand awareness and authority by sharing educational content (which increases site traffic) or sharing insights on industry trends. Getting your employees on board as well and using them as brand advocates to share what the company is up to as well as their own perspectives helps build their thought leadership and your company’s brand.

Additionally, prospects or customers tend to use social media when they have an issue, a request, or simply want to spread the love about a particular business or product. You can use social media to engage with them, to influence your product roadmap, alert or support your customer success teams, and increase brand loyalty and engagement with your audience by making them feel heard on social.

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The skills every great social media manager should have

Social media is ever-changing, so social media managers need to be curious, adaptable, and business savvy. Marketerhire vets for all these intrinsic qualities, but we also make sure our social media specialists have skills in the following departments:

Copywriting: social media is all about writing engaging posts or ads. Whether your call to action is to get a click, a like, or a comment, you need to know how to write compelling copy.

Design: imagery is just as important as copy on social. People often spend just as much time looking at an image or well-edited video as they do reading text, so social media managers need to have an eye for design and the ability to use different tools.

Customer service & community engagement: customers often go to social media for support, questions, and even feedback. Social media managers need to be empathetic, conversational, and should have some product knowledge to provide support.

Analytics: a social media manager should know how to interpret and make sense of data and act as a guiding light in your business when it comes to measuring performance.

Budgeting: knowing how to manage a budget for paid ads on social, along with budgets for things like designs or tools is an important skill in social media management.

When you should hire a social media marketing manager

Ten years ago, you could’ve gotten away with handing off your social media marketing strategy to an intern or entry-level person to post organically on your channels. Today, it’s an entirely different story. Almost every person and brand is on social media, and the algorithms are changing constantly. What worked yesterday might not work tomorrow, so you need a best-in-class social media marketing manager who’s on top of industry trends to help you leverage the platforms correctly to reach your goals.

If you have someone in-house doing your social media management, but you’re not sure if your strategy or tactics are optimized for success, hiring a freelance social media marketing manager as an expert thought partner could help you supercharge your marketing. They could work with your team in house, assess what you’re currently doing, and provide insights to improve it or even develop an entirely new strategy. Time is money, and you don’t want to waste resources posting aimlessly or worse, missing out on great opportunities. Bringing in a fresh pair of eyes with the expertise you need will pay dividends in the months to come.

Alternatively, if you’ve outsourced your social media management to an agency and feel like you’re not getting the results you want for the price you’re paying, you should hire a freelance social media manager. For a fraction of the price, they can come in as a third party and give your social strategy the time and attention it deserves. It’s no secret that agencies and their account managers deal with a slew of clients, and it’s very possible your wants and needs are not at the top of their list. Plus, agencies often hire freelancers themselves to meet client demands and simply mark up their services, which businesses eat, freelancers lose, and agencies cash in on.

Social Media Manager

Jennifer Martinez

FREELANCER SPOTLIGHT

Jennifer led The Honest Company to a 100% response rate for mass daily inquiries by implementing new processes.

Why hiring a freelance social media manager is smarter

One of the toughest parts about growing a business is predicting your revenue and knowing when to make the right hires. Your needs and budget are always changing, so hiring a full-time social media manager is often not the right call when you could go with a more flexible option. On top of that, hiring is a risky and time consuming process. It could take months before you find the right person, and even then, you always run the risk of making the wrong choice. If you’re not a social media specialist yourself, how can you really know if you’ve vetted for the right skills? Too often, businesses invest a ton of resources in making a full-time hire only to learn they made the wrong call months later.

Some businesses understand and value the flexibility of contract work, so they go to agencies to service their needs for a set period of time. The trouble with this is businesses typically have limited resources, and agencies charge exorbitant fees for often lackluster results. You’re just one of many clients for them, and monthly retainers can truly break the bank, especially if you don’t meet your revenue goals for a month or two.

Most understand that agencies aren’t the best option either, but with the freelancing industry growing ever-bigger and more popular, it’s extremely difficult to find and hire the right talent. Plenty of freelance marketers claim to be experts in particular verticals to get more work, but after a project or two it becomes evident they’re not. Luckily, that’s where Marketerhire comes in. Our expert network of pre-vetted talent makes hiring a freelance social media manager a no-brainer.

Our Merciless Vetting Process

Hundreds of marketers apply to MarketerHire each month. We accept less than 5%.

Looking for a freelance social media manager? Marketerhire is the best place to hire a social media expert.

Out of the hundreds of freelancers that apply to our network, we accept less than 5% of applicants. We put each applicant through a rigorous vetting process to ensure they’re the best and brightest at what they do. As veteran marketers ourselves, we know what to look for and are confident any social media marketing manager we match you with will be able to deliver your next project quickly and effectively.

There are tons of run-of-the-mill freelance farms that offer you cheap, low quality, and frankly unreliable work (which ends up costing you more). With over 60 million freelancers in the US alone and counting since 2018, sourcing true talent is harder than ever, especially if you’re not a social media specialist yourself.

Plus, the best social media marketing managers know they’re great at their craft and you won’t find them looking for social media jobs on any of those low-grade platforms. The place to find them is Marketerhire. Since we only accept the best of the best, we treat our freelancers with respect and offer them high quality projects with reliable payment. As a result, we continue to attract all-star players with experience from leading companies.

Marketerhire makes it easy to hire a social media manager so you can kick off your social media marketing strategy quickly

Not only does Marketerhire have the best talent, but we’ll match you with a freelance marketer within 48 hours. Based on your business and the project at hand, we’ll handpick the best candidate for the job and introduce them to you so you can kick off your work together asap.

Instead of investing loads of resourcing trying to make the right full-time hire or vetting agency proposals, you can work with an expert social media marketing manager from our network to meet your social media management and strategy goals. Businesses who choose to work with Marketerhire often save between three to five times the money they would’ve otherwise spent paying exorbitant agency fees. Instead, they get to work with a freelance social media specialist with flexible pricing.

Why pay agency prices or make the risky and time-intensive investment of a full-time hire when you can hire one of our social media consultants within 48 hours who is uniquely qualified to execute your upcoming marketing project? Our full service network has the experts you need at the price you want with the flexible terms every growing business looks for. If you have social media jobs to be done, trust Marketerhire’s network to help you accomplish your goals swiftly and effectively.