How Inbound Marketing Difference from Traditional Marketing

Traditional

Cold Calling

Cold Emails (SPAM)

Interruptive Ads

Marketer – Centric

Inbound

SEO

Blogging

Attraction

Customer – Centric

The Inbound Marketing Methodology

The best way to turn strangers into customer and promoters of your business

We help your business attract qualified prospects and build trust credibility for your business.

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The Four Inbound Marketing Actions

1. Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

2. Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

3. Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

4. Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Our Inbound Services Covers

By customizing your inbound marketing strategy, we can attract more prospects to your business

Buyer Personal Development

Keyword Research

SEO Strategy

Paid Advertising

Content Offers

Landing Pages

Custom Calls To Action

Website Design

Lead Nurturing

Email Marketing

CRM Implementation

Monthly Reporting

Do you need more business leads and customers?

We can help. Click the button below to get your 30-minute marketing strategy consultation