I recently met a woman who I really liked. We have a lot in common, being professionally accomplished Jewish women of roughly the same age, with grown kids in their twenties, and an intense interest in progressive politics and making our contributions to repairing the world. She’s raised a Jewish family infused with traditions and conversations about Jewish values. She has a strong Jewish educational background, and speaks Hebrew, as does her husband.

And we are both marginally affiliated Jews. I hold memberships in two communities in Israel; one in Jerusalem and one in Tel Aviv, but not one near my home in New Jersey. She belongs to a Conservative synagogue in her neighborhood that she doesn’t attend, but continues to support out of a sense of history and loyalty. We talked about where we would attend High Holiday services and she said, “anywhere but in the sanctuary of my shul,” (shuttering, as if that would be an ordeal.) I told her that my husband and I would be attending an experimental holiday “prayer event” with “Lab/Shul,” in New York City. We were looking forward to a spiritually rich, musical and interactive experience. She told me about a California rabbi who she finds very inspiring, whose services are live-streamed on the internet. After Rosh Hashanah we shared our thrill for having had wonderful holiday experiences.

That week I met another very interesting women, also close to my age, professionally accomplished, with young adult kids. She, like me, is studying at a graduate school of Jewish studies, to see where it leads. We talked about our holidays, and she told me that she was still seeking, having left the Reconstructionist synagogue in her New Jersey neighborhood (where she had once been very involved), not because she didn’t like it, but because the expense of dues didn’t make sense to her family after the kids left the nest. Like us, she and her husband planned to spend the holidays in New York City (away from home in New Jersey), to access “hip” alternatives. We talked about where to find the best Israeli food in Manhattan, because she, like me, spends a lot of time visiting Israel.

Then I met another woman in my age cohort at a business meeting in Manhattan, another professionally accomplished woman from the NY Metropolitan area, and her story was much the same. She was anxious to tell me that she had been very involved at her neighborhood synagogue for a long time, serving on the board and actively contributing. But she left there after a political shake up between the board and the clergy, which she found very distasteful. So she and her family found a really “cool” rabbi who was doing High Holiday services in a rented storefront. She talked about how it was informal, engaging, and deeply spiritual. She is also seeking a meaningful Jewish path, feeling alienated from her Reform community, which she feels is too much about politics and not about spirituality. She went on to tell me about the non-profit organization that she and some friends founded in Israel and the amazing work that it is doing.

We are living in challenging times for synagogues in America. Most of my rabbinic colleagues are worried about declining membership, declining volunteer commitment, declining fundraising income. Some worry that the model of the American synagogue, created in the 20th century in a different reality, may be itself endangered. Others complain about losing members to “pop-up” congregations, storefront arrangements for holidays and Shabbat that offer cheap Jewish engagement, or Chabad. Pay as you go, or perhaps no commitment at all, rather than membership dues with a commitment.

I was there until recently too, scrambling to innovate in big and small ways in a small congregation. Now, from the outside looking in, I am driven to imagine in different ways. Synagogues need to ask challenging questions of themselves, reimagining their strategies for serving a more complex set of needs and demands. People will vote with their feet and their wallets for the kind of Jewish spiritual experiences they want – and are willing to pay for. My commitment for this year is to support and encourage new models, while seeking ways to add my own creative ideas and efforts. Perhaps, rather than fearing this change, we can all embrace the new world of possibilities that come with it.

The three women I profile here are just the tip of the iceberg, but they are noteworthy. A rabbi or a program or a community that can catch their attention and nourish their needs will earn their support. It is up to us to seize this time of change to build a better future for the Jewish people.