Froch media tour in Denmark

After the high-profile launch at London's O2 on Monday, the road show moved to Kessler's turf in Copenhagen.

It meant an early start for IBF champion Froch. He appeared on the TV2 breakfast show, Good Morning Denmark, before visiting Danish newspaper Ekstra Bladet and BT.

Kessler and Froch then had to prepare for a promo shoot at the Viasat studios.

Froch v Kessler II at the O2 Arena on May 25 is virtually a sell-out. Over 8,000 tickets were snapped up within 20 minutes of going on sale, despite the rematch falling on the night of the Champions League final at Wembley.