Coach Brandon Dean Herrera has been coaching and personal training for the past 20 years. He brings a wealth of fitness experience from Lake Country area health clubs, programs, and studios. His goal is to help you live a balanced and healthy lifestyle. This includes getting regular exercise and making sound nutritional choices! Ultimately, he wants you to be internally motivated when it comes to your personal fitness and wellness. Coach B earned a bachelor’s degree in Sports Management Athletic Training and Coaching from Cardinal Stritch University. He is certified through NESTA & NASM as a fitness coach. He competed in collegiate basketball, soccer, and cross country. In 2009 he guided the Milwaukee Area Technical College women’s basketball team to a WJCAA State Championship. He has been operating Coach B Fitness Club since 2009 and has helped dozens of Lake Country citizens get fit & stay fit.

Coach B lives in Nashotah with his wife Marianna, son Parker, & dog Hickory. He enjoys the local parks, trails, and restaurants.

Take your health & fitness experience to the next level with Coach B! It’s time to bring out your mental toughness and stay dedicated to your health. Find your freedom to move....get fit & stay fit!