Compelling digital experiences require integrated rich media

Connected consumers expect to be engaged by memorable, personalized experiences across all of their digital interactions.

IT wants an integrated solution that is easy to deploy, manage and maintain.

Marketers expect an easy way to create, manage and deploy interactive, engaging, intuitive content across any device creating a seamless experience for their users.

Digital experiences are enhanced with rich media

IBM offers asset management solutions that can seamlessly fit into your existing infrastructure and automate the rich media workflow, from collaborating with your creative agency and designers to automating the distribution of those assets to your required channels.

Full-circle metadata management
Use any extensible metadata platform (XMP) standards–based tools to add and encrypt metadata to digital assets, and it travels with the asset from the desktop to the web and back again.

Seamlessly integrated
Integrate IBM Rich Media Edition software with IBM Web Content Manager, making it simple for content authors to select digital assets and have them dynamically rendered on any device.

Configurable user interfaceEasily create custom interfaces for different roles and types of users using an open standards-based widget. Solution catalog—content marketing rich text editor with social integration.

Built for the enterpriseScalable architecture, digital rights management, asset tracking, check-in and check-out functions, automated workflows and notifications, and detailed logging make it ideal for the most demanding enterprise requirements.

PersonalizedUse powerful web analytics to understand user needs and wants and determine which rich media asset is most effective with each audience