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Kim Kardashian raked in an astonishing $10 million in just four days after the launch of her new fragrance line, Kimoji Hearts.

The line – made up of three different fragrances called Ride Or Die, Bae, and BFF – reportedly sold out of its 300k-plus stock on Sunday, four days after it was released.

And because Kim used social media to hawk her ware, there were minimal marketing costs, leading to sources associated with the launch claiming that ‘total revenue for the three new fragrances topped the $10 million mark (£7.1 million).’