Header Right

Organic Green Tea Market To Keep Growing In The Next Five Years

According to the organic tea market research report done by Technavio, major market such as in the U.S. expected to reach $291 millions by 2021. Key leading players in the market including Ambassador Organics, Celestial Seasonings, EQUAL EXCHANGE COOP, Newman’s Own, and Numi Organic Tea. One interesting finding from the studies shown that demands are growing for one particular Japanese-style powdered green tea, organic matcha green tea.

What is Matcha?

Matcha is a special type of powdered green tea that is grown and produced in Japan (in most cases). The green tea leaves are shaded from the sun for the last few weeks of their growth, increasing the chlorophyll content and creating a gorgeous green color. Then, the leaves are carefully ground with stone grinding wheels to produce a fine powder.

The powder can then be used to brew an antioxidant rich frothy green tea or in recipes like smoothies or baking. Unlike other types of teas, the green tea powder is not strained out before consuming, so you are consuming the entire leaf, making Matcha more potent than other tea varieties. In fact, only 1/2 tsp is needed to brew a traditional cup of Matcha.

Segmentation By Products And Distribution Channel

“Organic herbal teas such as turmeric, ginger, chamomile, and peppermint have therapeutic values, due to which their demand is expected to increase among the health-conscious consumer base in the US. Therefore, manufacturers are concentrating on various product offerings in organic herbal teas,” said Akash Pandey, lead non-alcoholic beverage research analyst for Technavio.

Organic herbal tea

Organic black tea

Organic green tea

The consumers in the US prefer organic herbal tea over conventional tea due to the increasing awareness of the associated health benefits of organic tea. They are also spending premium prices to purchase organic and eco-friendly products.

Supermarkets and hypermarkets

Independent retailers

Health food stores

During 2016, the supermarkets and hypermarkets segment was the major distribution channel for organic tea. Consumers highly rely on these supermarkets and hypermarkets over other stores because they expand the shelf space for organic tea products and stock a wide range of organic tea brands, which increases product visibility.

Organic Green Tea vs Regular Green Tea

Certified organic tea is free of synthetic fertilizers, herbicides, and pesticides. Organic tea agriculture sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions, rather than the use of inputs with adverse effects.

Organic tea agriculture combines tradition, innovation and science to benefit the shared environment and promote fair relationships and a good quality of life for all involved.

Synthetic pesticides are known to pose significant, acknowledged health risks to people—including birth defects, damage to the nervous system; disruption of hormones and endocrine systems; respiratory disorders; skin and eye irritations; and various types of cancers. Herbicides have also been associated with certain cancers and Parkinson’s Disease.

Every year, new research demonstrates the toxicity of synthetic pesticides to human health and the environment, often at doses previously declared “safe” by the pesticide industry and the government.

Many pesticides that were once allowed by the EPA have eventually been banned—yet in some cases the damage remains. DDT still exists in the environment and in the cells of Americans, 30 years after it was banned in the United States.

Organic Green Tea Are Better For The Environment.

Organic tea farming practices don’t rely on synthetic pesticides and fertilizers to maintain a high yield. Organic tea farming relies heavily on the natural breakdown of organic matter, using techniques like green manure and composting, to replace nutrients taken from the soil by previous crops.

This biological process, driven by microorganisms such as mycorrhiza, allows the natural production of nutrients in the soil throughout the growing season, and has been referred to as feeding the soil to feed the plant.

Organic Black Tea vs Organic Green Tea : Which Is Healthier?

Black Tea Studies

Previous research held instigated by the Netherlands National Institute of Public Health and the Environment found a connection between the consumption of black tea and reduced changes of having a stroke. Researchers looked at data from a study examining the health benefits of foods that are high in flavonoids – phytonutrients with antioxidant benefits.

While some of the flavonoids were obtained from fruits and vegetables, seventy percent came from black tea. The study looked at 552 men over a 15 year period. Researchers concluded that the flavonoids in black tea helped reduce the production of LDL – the “bad” cholesterol that can lead to stroke and heart attacks.

Furthermore, men who drank over four cups of black tea per day had a significantly lower risk of stroke than men who drank only two to three cups per day.

Green Tea Facts

Green tea contains the antioxidant EGCG which contains medicinal properties that can be used to treat various diseases.

Green tea contains caffeine, which is a known stimulant that has been shown to improve brain function including better moods and more focus. While the caffeine content isn’t as strong as coffee, green tea also contains the amino acid L-theanine which can also improve brain function and reduce anxiety.

Regular consumption of green tea can help burn fat and improve physical performance.

Green tea is great for your teeth. The catechins in green tea can kill bacteria in your mouth and also help prevent you from catching influenza.

A study in 40,530 adults in Japan showed those who drank five or more cups of green tea were significantly less likely to die over a 10 year period. On average from all causes, the reduction in chances of death was 23% with women and 12% with men.

Organic Herbal Tea

The consumers in the US prefer organic herbal tea over conventional tea due to the increasing awareness of the associated health benefits of organic tea. They are also spending premium prices to purchase organic and eco-friendly products.

The organic herbal tea segment will continue to gain popularity for the next four years due to their medicinal properties. Organic chamomile, organic crimson berry fruit tisane, organic orange spice lemongrass tisane, organic peppermint, and organic yerba mate are some of the organic herbal teas offered by Arbor Teas.

Do You Know What’s Really In Your cup Of Tea?

Tips On Brewing And Picking Out The Safest Tea

1. Choose an organic & non-GMO certified brand of tea.

2. Check the ingredient list on the back of the tea package to make sure there are no added flavors, GMO ingredients like soy lecithin and corn starch added to the tea leaves.

3. Make sure the brand you buy uses a safe form of packaging material or buy loose leaf tea and use a stainless steel or glass tea strainer. Have the company verify that bags do not contain epichlorophydrin, and avoid plastic tea bags all together.

4. The majority of restaurants use some of the most pesticide ridden tea and brands that have harmful packaging like Celestial Seasonings, Lipton, etc. Don’t fall victim to this.

Bring your own tea when eating out or going to restaurants and ask for pot or cup of boiling water (remember to leave a good tip if you do this).

Summary

Article Name

Organic Green Tea Market To Keep Growing In The Next Five Years

Description

Organic tea market in the U.S such as organic green, herbal, and black tea will keep growing up to 5% until 2021