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JAM Enhances its Assets with Transform Win

Transform Cosmetic Surgery, Britain’s largest cosmetic surgery provider, has appointed JAMpr as its retained consumer PR agency to drive awareness of its new brand positioning – ‘when you feel good, we feel good’ – and deliver a broader, nationwide PR campaign.

JAMpr will continue to build on Transform’s solid reputation and cement its clinical credentials as the leading surgical and non-surgical treatment provider, through a targeted and focused PR strategy, which will include tactical engagement with key influential health, beauty and lifestyle media.

The Manchester-based consultancy has also been tasked with implementing an engaging social media strategy, along with delivering on-going consumer press office tactics, including case study placement and clinical commentary on surgical and non-surgical procedures.

JAMpr won the contract following an initial six-month project to elevate Transform’s new brand positioning and real-life stories campaign. The agency successfully delivered the project, with a 56% increase on targeted KPIs, and initiated the UK’s first official National Feel Good Day on behalf of the company.

Shami Thomas, PR Manager, Transform Cosmetic Surgery said: “We approached JAMpr at the end of 2012 to pitch for a short-term project to elevate our new brand positioning. The team stood out in the pitch roster after presenting a highly creative and engaging solution to the brief, and they have continued to impress us ever since.

“We are confident that JAM will drive our PR activity forward with genuine enthusiasm and energy and look forward to working with the team through the remainder of 2013 and beyond.”

Jaime Gee, MD, JAMpr added: “We are thrilled to be working with Britain’s largest cosmetic surgery provider. Transform has a strong and compelling message to take to market and we are excited to drive their PR efforts forward.

“Having worked with Transform for the past six months we truly understand the brand, the company and its team, meaning we can hit the ground running to continue delivering solid results.”