Welcome to another edition of our newsletter. In this week’s mail, we take a look at how sightlines can help you hole more putts, how choosing the right ball for your game can lead to lower scores, as well as a look at how players from both Ryder Cup teams are shaping up ahead of the tournament.

Enjoy the read.

Coaching news

Importance of coaching and custom fitting

These two things are talked about a lot in the golf industry these days, everyone knows we should take advantage of them both, but often we put them off. Here’s why they are both so vital.

Firstly coaching; in order to get better we need to improve either our swing or our tactics and there is a lot of bad and misleading information out there on both of them. If you are really serious about your game regular check-ups, much like with your GP or dentist, is ideal for a coach to work on your game holistically on both technique and tactics. But simply having 1 lesson every now and then could do wonders, as practice alone won’t do a lot, especially if you are practicing bad habits.

Secondly custom fitting; this game is hard enough so why use equipment that is working against you? There are so many factors to a golf club that will affect how the club is delivered to the ball at impact and it would be naive to assume that you’re standard off the shelf just because you are an average golfer.

With the clock ticking down to the start of the Ryder Cup, all eyes are on the players who could make the difference at Le Golf National in Paris. The BMW Championship certainly gave us an insight into who’s shaping up nicely, with Keegan Bradley - who didn't make the USA Team - pipping Europe's Justin Rose to the title on the first play-off hole after both players finished on -20. It wasn't all bad news for Rose though, as finishing 2nd meant he became the world's number one golfer for the first time in his career.

The conclusion of the BMW Championship also saw Jim Furyk make his final Captain's Pick for Team USA, opting for big-hitter Tony Finau - despite Xander Schauffele's fine finish at the BMW. Finau might not win many tournaments, but he is remarkably consistent and a huge hitter, with 11 top-10 finishes in 2018. Schauffele will feel hard done by, but is certainly one to look out for next season.

Meanwhile, Europe Team Captain Thomas Bjorn may be ruing a missed opportunity to choose Matt Fitzpatrick as one of his wildcard picks, after the Englishman beat Denmark’s Lucas Bjerregaard in a play-off to win the Omega European Masters title in Switzerland. Fitzpatrick won the same tournament last year, and becomes the first golfer since the great Seve Ballesteros to defend the trophy – so he’s certainly following the right footsteps!

Shop news

WIN: McIlroy or DJ signed driver

Whether you have a house full of collectables or not, we have two items up for grabs that are certainly worth putting your name into the hat for: a Rory McIlroy signed M3 driver and a Dustin Johnson signed M1 driver. All you need to do is click on the blue button below and fill out your details to be in with a chance of winning. Good luck!

If you haven't tried out one of Motocaddy's latest electric trolleys or are still carrying your clubs for over four miles each round, we'd recommend taking advantage of this promotion. Not only are they an energy saving way to get around the course, but today's trolleys are full of brilliant technology - like GPS - that makes playing with one so much more enjoyable than ever before.

Sightlines on putters might seem like a nice design, but they are there for a reason as they help you aim your putts more accurately, and help you centre the ball on your putter. But with so many different styles, it can be hard to know which one will aid you the most.

It’s up to youIf you prefer a more modern look, why not try the TP Red-White Ardmore 3?

Alignment is improved considerably thanks to the red-white contrast, which helps golfers envision a proper path from the ball to the hole. Various head shapes with different sightlines in the Ardmore range means there'll be a sightline to suit every golfer's eye.

Something differentAlternatively, the Spider Tour from TaylorMade is certainly for those who prefer a larger head.

This putter's used by some of the world's very best golfers, such as Jason Day and Dustin Johnson. A recent addition is the sightline on the crown, helping to dial in your focus over every putt as well as act as an extension to the line on your ball when lining up your putts.

When you’re watching the pros you’ll often see them hitting shots with amazing distance off the tee, along with plenty of spin from around the green. The way they strike the ball helps achieve this, but the ball itself is a crucial component of their game.

TaylorMade TP5 and TP5x

Here are two great options worth trying for a round or two. If you want a lower spinning and higher launching ball off the tee, the TP5x is for you. If you're after a softer feeling ball with a lower trajectory then you need to try TaylorMade's TP5 model.

TaylorMade Project (s)

The Project (s) is new for 2018 and is all about speed, which relates to distance. Still offering incredibly soft feel, the Project (s) delivers low driver spin for signficantly longer drives. What's more, it's available in white, yellow and orange.

Srixon has tapped into the minds of its tour pros to find out exactly what they want when it comes to irons and woods - and they've created something special as a result.

Introducing the new Z 85 family. With three unique soft-forged iron models giving you everything from maximum distance to ultimate workability, and the stunning new driver, fairway wood and hybrid looking to take your long-game to the next level, could these clubs from Srixon be what you've been looking for?

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