The Hundreds x Rocky

In 1975, an unknown actor/writer from New York City named Sylvester Stallone wrote a script in 3 days, inspired by the Ali vs. Wepner fight. The result was the now-seminal boxing film Rocky, directed by John Avildsen (The Karate Kid) in 28 days on a modest budget. Rocky, like the title character, defied all odds, winning Best Picture at the Oscars, and certifying Stallone a bonafide star. The movie’s success spawned a 7-part series that told the enduring story of Rocky Balboa, a working-class dreamer who relentlessly fought his way to the top. Today, Rocky is considered one of the best sports films of all time.
Rocky’s idea of the American Dream is also found in The Hundreds’ story, as well as that of surrounding streetwear: a long-shot can have an idea, work hard at it, and turn it into something huge. In an essay Bobby Hundreds wrote earlier this year drawing comparisons between Paris Fashion Week and the first Rocky film, he saw the necessity of both underdog and mainstream star, their dependence on each other, and the push and pull that completes the culture’s yin-yang. In The Hundreds’ 15 years, we have identified with the dark horse’s independence and defiant spirit. It’s what’s kept us fighting and winning, just like Rocky.
Without further ado, we proudly present The Hundreds X Rocky.