After what I've read in topics about the Linux Mint slogan and logo, I thought it could be a nice idea to stretch those thoughts to a complete graphical profile and a graphical manual. I am aware that there might already exist a graphical profile, but if so, I think an update would do good.

With this, I do not think that the current visual elements are bad, on the contrary: its really good. But I think it might be a good idea to make a proper profile with specifications for colors, typefaces, logotypes etc. The current logo and its font is nice, but somewhat outdated. I played around with a new logo, with the current as a base, and came up with a sketch that hade many positive comments so far. I dont say that its a final suggestion, more a starting point for a discussion.

As I mentioned in another topic: Mint is great and it is worth an elegant, professional and modern look.

A visual identity needs unified colors - a color scheme. I've noticed that Linux Mint use many different colors in the different channels (desktop, logotype, website etc.), the colors sprawl in different directions. I have made an attemt to make a color scheme, based on all the different colors that exist in todays world of mint. You can see the suggestion below. I am very interested in opinions and comments about it. The goal would be to give Linux Mint a stronger and clearer visual identity.

Thanks Zwopper. Yes, even if this discussion is six years old now, it is more relevant than ever. Today, Linux Mint is the (probably) most popular Linux OS out there. From a communicators standpoint, I can not see any real consistent graphical idea - which is not the best thing. The only consistent element is the old logo (which by the way is fine*). But when it comes to colors, fonts and other things, it is somewhat messy. The "brand" of Linux Mint could be more stabile and strong.

Sure, green as color is used. But what green? I see different greens in different places and channels, as long as they are fairly "minty". Unified font used in the different channels? Can't see it.

You shoud feel that you are in the "Linux Mint-world", regardless if your in the OS, the website, the forum, the community webb, if you read a manual, and so forth. Today it's a mish-mash.

It would be nice to hear the Mint teams thoughts on this. Maybe they are already working according to something similar? Or maybe this is not something they give priority to? Regardless, IMHO it should be discussed at least.

PS. Fun to see this discussion with todays eyes

* When it comes to the logotype, actually today it is so established among people so im not sure it is the best idea anymore to completely change it. Maybe tweak it a Little, but try to keep the essential look. Unless the Mint Team has a completely new direction for Linux Mint, when it comes to the visual appearence.

Troken wrote:* When it comes to the logotype, actually today it is so established among people so im not sure it is the best idea anymore to completely change it. Maybe tweak it a Little, but try to keep the essential look. Unless the Mint Team has a completely new direction for Linux Mint, when it comes to the visual appearence.

That's what I like about yours -- it re-vamps it, like what Microsoft did with the windows logo going from 95/95 -> xp.

Troken wrote:* When it comes to the logotype, actually today it is so established among people so im not sure it is the best idea anymore to completely change it. Maybe tweak it a Little, but try to keep the essential look. Unless the Mint Team has a completely new direction for Linux Mint, when it comes to the visual appearence.

That's what I like about yours -- it re-vamps it, like what Microsoft did with the windows logo going from 95/95 -> xp.

Troken wrote:* When it comes to the logotype, actually today it is so established among people so im not sure it is the best idea anymore to completely change it. Maybe tweak it a Little, but try to keep the essential look. Unless the Mint Team has a completely new direction for Linux Mint, when it comes to the visual appearence.

That's what I like about yours -- it re-vamps it, like what Microsoft did with the windows logo going from 95/95 -> xp.

Actually, over the years a idea has grown in my mind that might sound controversial, but I think that the team should consider abandoning the "Linux" in "Linux Mint".

Just Mint. Plain and simple.

The reasons behind this idea are many. The word Linux can be associated with complicated computery ... stuff. Stuff that won't tempt ordinary newcomers to try Linux Mint. Take Ubuntu for an example. You don't spontaneously come to think of "Linux" when talking about it. It's just Ubuntu, another OS. Or Windows. Or iOs. Or Debian. etc. For a non-techie, the name Mint wouldn't be associated with Linux, and everything that Linux might be associated with. I think it is important, since Linux Mint is for everyone, experienced users and rookies. The name should too.

Also, Mint is enough. Simple and plain, as I mentioned above. I think it would stick out more, and be more easily remembered. A pretty cool name for an OS.

The name "Mint" is also close to "Linux Mint", so you wouldn't have to worry to much for the old user base. It's close to what we're used to, without making a totally new cool name (like when XMBC switched name to Kodi. For another reason of course, but the transision is fairly big. Can be hard to accept for some people).

Further on, Mint would feel more mature as a name. A real contender to other OS:es, with all the linux goodies inside, but an OS on its own. It would signal that it is a strong brand, without clinging on to Linux. Mint is strong, popular and a very easy to use - the name should be to.