Search Engine Optimization (SEO)

What is Search Engine Optimization, more commonly referred to as SEO? SEO is a wide variety of tasks that improve a website’s presence on the search engines, bringing more eyes to see your company’s products and services. SEO works by using key words to optimize content such as coding, text content, or web copy, and other materials posted on your website to increase your organic rankings on popular websites such as Google, Yahoo, or MSN.

Implement SEO on your existing website

McNeil, Gray and Rice can help you to implement SEO into your existing website and all of your public relations materials. We'll meet with your team and immerse ourselves in your company and industry. We will work with you to define your business goals and target audience. We will help you to determine what you want your visitors to do when he or she arrives at your site.

We’ll define important call-to-actions and establish what you want your visitors to take away from visiting your website. We will work with you to develop a strategy that will generate more qualified leads to your website, generating new customers that will turn into long lasting relationships.

Website Analysis

When implementing a search engine optimization campaign we will conduct a website analysis of your existing website. To do this, McNeil, Gray and Rice will evaluate your current site and how it is performing at the bench mark level.

We will then identify opportunities to generate more qualified leads using existing material on your website as well as any recommendations we have for updates. We will provide a detailed analysis and report with proposed changes in the coding, structure, and content of your website in order to make it a more effective and efficient website for your visitors, and for lead capture.

SEO is merely one marketing method. Therefore, you cannot rely on search engines along. To be successful, a company has to realize the necessity of implementing a campaign that supports their long term business goals through a variety of marketing methods of promotion.

The following are components of an SEO campaign:

Keyword Analysis

Competitive Analysis

Website Optimization

Directories

Site Indexing

Link Building

Optimized Press Releases and Articles

Pay-Per-Click (PPC) Ad Campaigns (example: Google Adwords)

Website Conversion

Improving website conversion is the smartest move you can make to increase the value of your website, turning web traffic into quality leads and customers.

Ninety-eight percent of website visitors leave a website without taking the next step. McNeil, Gray and Rice will implement conversion factors on your website to create leads.