If you have an e-commerce business, you also have the ability to create transactional fields, such as the cart total or the order identifier. Our tool allows you to then install a sales tracking script on your website that collects this data and sends attributes it to your contacts. You can then use this information for further segmentation or analysis.

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Build automatic follow-up emails to optimize your ROI

Personalization of calculated fields related to each of your contacts can make it very easy to create more targeted list segments, as well as building automated follow-up scenarios. That way, you can save a ton of work for yourself by sending effective automated emails to nurture leads or win back lost sales without spending any extra time.

You can significantly improve the performance of your email campaigns by personalizing the information in your contact database with any information you might find relevant for sending marketing emails. This lets you widen your options and maximize the engagement and ROI of your emails.

Whether you’re running a small local business, promoting a big event, or trying to improve the lifetime value of subscribers, these email marketing analytics resources will give you the actionable insights that you need to succeed!