AMP on Google Search guidelines

All of our guidelines for making a site Google-friendly also apply to AMP. This document covers additional guidelines that are specific to AMP on Google Search. To learn more about AMP on Google Search, read our developer guide.

Users must be able to experience the same content and complete the same actions on AMP pages as on the corresponding canonical pages, where possible.

Your AMP URL scheme should make sense to the user.

For instance, if your canonical page is example.com/giraffes, you should host the AMP somewhere like amp.example.com/giraffes or example.com/amp/giraffes, rather than at test.com/giraffes. This is because when users click a link to your AMP page from Google Search, the AMP URL is visible to the user in the browser (like any web page), and showing a URL that is completely unrelated to your main website can be confusing to users.

Your AMP page must be valid so that your pages work as expected for users and can be included in AMP-related features. Pages with invalid AMP will not be eligible for some Search features.

FAQs

Why aren’t my AMP-specific features appearing on tablet or desktop?

AMP-specific features on Google, such as the Top Stories carousel, are currently available only on mobile. Although AMP itself works on all device types, including desktop, there are currently no plans to expand AMP-specific features to non-mobile platforms.

Are AMP pages mobile-only?

No. Since AMP pages can be viewed on all device types, build your AMP pages with responsive design.

How does AMP look on desktop?

AMP pages display equally well on both mobile and desktop screens. If AMP supports all the functionality that you need, you might consider creating your pages as standalone AMP pages to support both desktop and mobile visitors for the same page. However, AMP on desktop doesn't get search-specific features in Google Search results.