I send a semi-daily email delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated. It is called The Heretic and here is the dispatch from 2017-08-19:

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WHAT DO YOU STAND FOR?

In today’s times, where seemingly everything is changing at an ever increasing pace, it is more important than ever to carve out a niche and own it — for yourself, your product and company.

Jane gave me a powerful prompt today — one which provides excellent clarity when answered:

What would you teach if you were a university professor?

Using this question (and, of course, you can modify it to suit your circumstances) you can quickly and precisely figure out what you stand for — and then use this knowledge to start shaping your outward persona to carve and ultimately own your niche.