Wednesday, 6 February 2013

Today, Diet Coke, the world’s #1 selling diet soft drink is privileged to announce that leading visionary, Marc Jacobs, has been unveiled as Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30th Anniversary.

Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist - true to Jacobs’ signature style.

One of this generation's hottest and most influential designers, Marc Jacobs’ designs exude a youthful spirit, with provocative artistry - the perfect partner to collaborate with Diet Coke. With this exciting appointment, Diet Coke will build on its impressive heritage of fashion collaborations.

Marc Jacobs commented, “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”

To celebrate the announcement, Diet Coke is launching a fun short film starring the designer, entitled:‘Marc Jacobs’ Photo Booth Break’. The teaser features a very alluring shirtless Marc Jacobs, paying tribute to the legendary Diet Coke ‘Hunk’ ads from the 1990s. Jacobs brings a modern twist to this interpretation, with style and light-hearted humour.

About Me

Welcome to The Exsoteric. I've long wanted to start this blog primarily as a way of keeping a photo album of things and people that inspire me every day. The Exsoteric is a mish-mash of 'exo' and 'eso'-teric: what's on the inside and outside. Sometimes I see people going about their daily lives and something about them captures my attention. It's not always necessarily what they're wearing...maybe its just how they're wearing it. Fashion to me isn't just about trends or what's seen on the catwalk. My friends inspire me as much as models I see in magazines. So this blog gives deserved attention to everyone who looks stylish whether it be for the shoes they're wearing or simply because of the way they walk. Thanks for visiting!! xoxo