Blog

There are some inherent drawbacks to using Custom Objects in Eloqua. While it is nice to be able to store different types of data (e.g. Opportunities, Product Purchases, Policy data and much more), it is also important to be able to manipulate and use that data to meet a variety of business needs. OneRead more

With all the hype in marketing technology, how do you find the diamonds in the rough? Start with tools and apps that build on your current tools. If you’re reading our blog, you probably use Oracle Eloqua and related Oracle sales and marketing software. To help you extend the power of those products, use ourRead more

Why delete contacts? It is always a good idea to clean up your Eloqua Contact database on a consistent basis. Over time, many Contact records get created, and not all Contacts are created equally. Since we pay Oracle based on the number of existing Contacts, keeping your Contact list clean is a good financial strategy.Read more

The most significant regulatory change in online marketing is right around the corner: are you making the email mistake? Too many marketers are assuming that GDPR compliance solely relates to their email marketing. In reality, the scope is the regulation is much broader. To help you understand the implications, let’s take a broader lookRead more

Everyone in marketing knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – or the wrong message at a time, especially when your target audience has moved on to the next stage ofRead more

What do you want under your tree? Marketers have Wish Lists just like everyone else. What is on your wish list this holiday season? When you think about your Eloqua Marketing Automation tool… Wouldn’t you just love to have a clean, trustworthy and up-to-date list of contacts with whom you could communicate all of yourRead more

In order to keep your data clean and usable, it is fairly common to want to determine if a new Contact in your Eloqua system is part of an existing Account in your CRM system. Here is where the concept of Company Matching comes in. Some examples of when you may need/want to match ContactsRead more

Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address. Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their own unique email – at least not with ‘out of the box’ functionality. Your customers aren’t bound by these rules. There are casesRead more

Full campaign attribution for anonymous visitors Full campaign attribution has been as mythical as a Unicorn and just as elusive. It’s been made even more so by modern marketing techniques. Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns. When measuring campaign effectiveness, you want to be able to ascribeRead more

Oracle recently announced they are decommissioning Eloqua Cloud Connectors and Cloud Components. Their announcement is jam-packed with information, but some of it could be confusing, so we wanted to clarify some of the key elements. Cloud Connectors deprecation only applies to Cloud Connectors used in a Campaign Canvas or Cloud Connectors built by Oracle EloquaRead more