Let's Get Social! #techADV4301

Originally shared by Dr. Tracy Tuten, author of “Social Media Marketing 2nd Ed.” via Twitter. Original article written by Rebekah Radice titled “5 Deadly Social Media Blunders to Avoid.” As young professionals getting your feet wet in the social media advertising and marketing environment, it’s hard to know what to do and what to avoid.… Continue reading Radice: 5 Social Media Blunders to Avoid

Group projects are challenging. However, they are a necessity in a professional working environment. For the next two and a half weeks, TechADV4301 students will be spending more and more time together working on their final content plans and content. In order for each team to achieve optimal results, they must work together and share the load.

An article on Google’s research into ‘what makes a successful team popped up in my Facebook feed this morning. (Talk about timing!)

Google Execs were under the impression that the most successful teams would consist of gathering the best people. Makes sense, right? Nope. Turns out “‘group norms’ – the traditions, behavioral standards, and unwritten rules that govern how teams function…” were the determining factors.

Google worked out the following five key characteristics of successful teams.

DependabilityTeam members carry their weight; meet expectations; and deliver on time.

Structure and claritySuccessful teams set clear goals, and establish well-defined roles within the group.

MeaningThe work has personal significance to each member.

ImpactCollectively the group believes their work is purposeful and positively impacts the greater good (in this case, the success of the projects and final grade).

Psychological SafetyMost important! Members feel safe asking questions or presenting ideas. There’s no fear of seeming incompetent or a feeling as if everything you do or say is being ‘judged’ or worse simple dismissed.

Excellent advice, which will hopefully provide much needed direction for the young professionals in this course, struggling to come together as a successful team.

How it went down: In 2015 Nivea released a deodorant ad with the tag line “White is Purity”. In the advertisement they released, there was a woman who is clearly of white descent with the tag line that caused a lot of frustration on the internet. The ad was posted onto Nivea’s Middle East Facebook… Continue reading White is right?

The Epic Fail Especially now, when assimilation, progressivism, and attention to social / civil issues are hot topics, a brand can’t afford to appear culturally tone deaf. That’s where Pepsi messed up. Big time. Their latest commercial received so much backlash, it threw back in their face like a shaken soda. Ironically, the majority of… Continue reading Pepsi – Culturally Tone Deaf

How it all started As we all know, in late 2015 Chipotle’s sales plunged due to an E. coli outbreak. Despite having a rising reputation in the beginning of 2015, it wasn’t until August 2015 that over 60 Chipotle loving customers became ill from a California Chipotle restaurant. That very next month there was a salmonella… Continue reading “G-M-Over it” – But why?

September 9th 2014 was not a shining day for DiGiorno and it all started with one tweet, only 3 words and a hashtag. It became the biggest mistake in their social media history. DiGiorno tweeted “#WhyIStayed You had pizza” and with this post they offended thousands of twitter users, women, and domestic abuse survivors because… Continue reading Think Before You Tweet