Here's some images of the Magic Car installation, created for Honda, which is a take on the Magic Tree air freshener.The idea being if the magic tree makes a car smell nicer, then the HondaCivic Hybrid makes London smell better.Designed by Jesse Boyce.

Monday, April 24, 2006

Interesting! People were given perfume strips which read" This is how you smell when you smoke. 4000 toxic chemicals leave stench no perfume can mask. Just ask the people around you. Please stop smoking. You'll smell better instantly. Call 1800 438 2000"

Thanks to Trilokjit Sengupta for sending me this interesting piece of ad campaign. The campaign was designed to make people participate in the run.Copywriter: Trilokjit SenguptaArt director: Geo GeorgeAgency: TBWA\MUMBAIClient: BPL MobileEvent: Standard Chartered Marathon

Thursday, April 20, 2006

Finally, India has an advertising festival of its own - GOAFEST. Not an 'awards night' within the confines of a five-star hotel, but an advertising festival on the sun-bleached sands of Goa at a specially designed venue called the Advillage. A festival of not just celebration of awards, but celebrating it in spirit. And what better place than the reveller's paradise Goa?

'Ariel' view of advillage!

Shake a leg, share an idea with creative, media professionals and marketing heads. And rub shoulders with people you see in the award books. Get to attend seminars, check out the shortlist and above all, get ready for some pure unadulterated fun in the sun. Mind you, considering the sports we have in store for you, beach volleyball will seem pretty tame by comparison. So let's celebrate and recognise some truly inspiring work. And while you're at it, get your sun-tan lotions and your beach gear out, it's surf time!

Guys and gals! I am going to be there and the news is i have some entries waiting to win there! My nick name in the goa fest is Creative Criminal. Let's meet up in between our hangovers! Cheers!

And if you haven't registered yet, quick, pull up your pants...click on the image above, registration is going to close soon!

Cool! Clubs in India use an ink stamp to identify their patrons. For Enigma (Ithink a famous pub), they replaced the simple logo stamp with a call-a-cab number and a reminder against drinking and driving which reads "Don't drink and drive. Call a cab 9821056714".Credit: Art Director: Sanket Pathare, Copywriter: Sonal Chhajerh. Via

In India people go beyond praying gods! One such religious attempt has been smartly transformed into a brilliant guerilla for a pain relief tablet called Zonex! Religion is a very sensitive issue to handle in advertising in India. You need to have guts. I think the agency has lots. The agency behind this idea is called Idiots! I hope thats what RSS will say to them!

Here is a campaign for Morphy Richards hair dryer! Nice execution but lacks in idea! Contract, Mumbai is the agency behind this campaign and a question for them "is this the maximum level you can exagerrate"?