The beauty and cosmetic industry continues to soar in the Australian market, with the strongest-performing categories being sun care, skin care and colour cosmetics — according to 2015/16 statistics from Euromonitor.

Aldi, Australia’s third largest supermarket, have earnt international acclaim for the range of “budget-priced” luxury skincare.

The Lacura range, which is touted as an alternative for the more expensive alternatives, includes wipes, day/night creams, serums and exfoliators, all retail for less than $10 — an almost identical range to what Woolworths have rolled out.

Aldi’s Lacura range retails for less than $10.Source:Supplied

According to Woolworths product developer Taline MacKenzie, the launch of Voeu coincided with an increased demand from customers for cheaper products without skimping on quality.

“We wanted to do it at a price where customers could feel like they are buying a little bit of luxury and not have to break the bank to do it,” Mackenzie told news.com.au.

“A lot of our customers are time poor, and they don’t have time to go out actively looking so we thought we would make it easier for them.

“We wanted to make sure it was a quality product that was going to work and fit in to their budget.”

Mackenzie said that the ingredient listing — which includes Vitamin B3, vitamin E, allantoin, and hylaronic acid, enabled the products to retain quality seen in masstige brands — but stick to a lower price point.

“All the products have these quality ingredients, so ours is no different to more expensive brands,” she said.

“But we just used the right combination of ingredients that works and allowed us to sell for $8.”

The budget skincare range in Coles and Aldi have been successful, and Woolworths hope their range will follow suit.Source:istock

The range, which is both scientifically and dermatologically tested, partnered with professional makeup artist and stylist Jules Sebastian as their brand ambassador.

Speaking to news.com.au, Mrs Sebastian said the product’s biggest assets were the quality ingredients, price point and convenience.

“I am a working mother which makes me super busy and very time poor,” she said.

“It’s so affordable so it doesn’t make a huge dent in your shopping list. There is so much in the range, from the cleanser right through to the scrub, so it really has everything covered.”

Mrs Sebastian, who is married to Australian singer/songwriter Guy Sebastian, said the moisturising elements of the range are what got her on board as an ambassador.

“I like my face to feel really moisturised after cleaning, and not that dry feeling after washing your face,” she said.

Jules Sebastian, makeup artist and wife of Guy Sebastian, is the face of Voeu.Source:Supplied

“It’s really gentle and it’s not too oily, so since coming on board and trying it in January — I’ve had a great experience with it.”

“There is a need for women to purchase quality luxury skincare while doing their shop,” Mackenzie added.

“This range represents value ... because our customers wanted something that works and that didn’t require spending $50 to achieve.

The Voeu range is now available in Woolworths supermarkets across Australia.