August 01, 2009

PENTAX IMAGING APPOINTS CRIS AS PRIMARY FACTORY SERVICE CENTER FOR RETAILERS AND CONSUMERS IN THE UNITED STATES

GOLDEN, COLORADO (August 1, 2009) PENTAX Imaging Company, an innovator in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces, announced today that Camera Repair Instrument Service (CRIS), a leading provider of camera repair and imaging device maintenance, will partner with PENTAX to provide factory repair service for the PENTAX brand cameras and sport optics consumer products. In this agreement, CRIS will act as the “factory service facility” for dealers, and consumers in the United States.

“Everyone at CRIS is excited to expand our relationship with Pentax and their customers,” said Mark Treadwell, President and CEO of CRIS. “We look forward to utilizing our customer oriented approach and focus on process and quality to offer a service and support system that is the best in the industry.”

“PENTAX is equally excited about working with CRIS,” said John Carlson, Manager of Product Marketing and Support. “We anticipate that this alliance will allow us to deliver the highest level of customer service.”

About CRISCamera Repair Instrument Service (CRIS) is one of the top photographic and digital imaging equipment repair facilities in the United States. The company started in 1984 as the exclusive U.S. distributor for Kyoritsu Electric Co., a Japanese manufacturer of precision camera test and calibration equipment. CRIS provides repair for camera manufacturers including Pentax, Canon, Nikon, Ricoh, Sigma, Fuji, Olympus, Sony, Kodak, Casio, and Panasonic. Located in Chandler, Arizona, CRIS is also the exclusive North American camera service center for Ricoh Corporation.

About PENTAX ImagingPENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.