Yes, Shah Rukh Khan is going 'Frooti'

This summer, a little bit of the sweetness is going to go out of Maaza and Slice. Because Frooti has roped in Shah Rukh Khan as its brand ambassador!

According to the brand, SRK will take everyone back to those simple, joyous days of childhood when we all enjoyed the fresh 'n' juicy taste of mangoes on a hot summer's day.

"It's an absolute honour to be associated with an Indian company of the stature of Parley Agro. And I’m delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of," said King Khan.

"There's hardly any brand that conjures up so much joy, so much desire and so much magic around it like Frooti does," he added. "I feel really good about this association and I hope you enjoy watching the ad as much as I enjoyed being a part of it."

SRK has already begun shooting for Froth’s ad campaign, and lens man Dab boo Rattan even shared a behind-the-scenes picture of all the "yummilicious" on Twitter.