HTC releases unaudited revenue figures for November

Revenue up slightly from October, but latest numbers show year-on-year drop of more than 27 percent

HTC has this morning released its unaudited revenue figures for November 2013, showing that it brought in NT$15.47 billion ($523 million) in the last month. That's a 3.18 percent increase on October's revenue — NT$14.99 billion ($507 million) — but a steep decline of 27.12 percent year-on-year. The figures bring HTC's total revenue for the year so far to NT$190.97 billion, or $6.45 billion.

October and November's figures put HTC within striking distance of its NT$40-45 billion revenue target for the fourth quarter. Nevertheless, the company's Q4 forecast predicts hard times continuing to the end of 2013, with the possibility of a second quarter of losses should it miss its targets by even a small amount.

That's the key variable that is mostly ignored. Operating expenses can make any revenue ineffective. Most automatically assume that lack of sales is always the culprit. If costs to conduct business increases faster than revenue, I think that's a hard scenario to overcome.
In my opinion, whatever strategy they implement will not have an instant positive effect. Hopefully they are planning for the long term.

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