Homelane partners with Pepperfry to offer modular interior solutions

Bengaluru-based Homevista Decor and Furnishing Pvt Ltd, which owns and operates HomeLane, has collaborated with Pepperfry.com. The customised modular design online marketplace is looking to expand the sales channel for modular kitchens by tapping on the sizeable Pepperfry customer base.

HomeLane provides customised fixed furniture solutions – from design to installation – to customers in Bengaluru, Mumbai, Chennai and Hyderabad. The 150+ HomeLane expert designers provide assistance to create designs that are made-to-order for discerning customers. HomeLane units which include modular kitchens, wardrobes and storage units, entertainment centres, shoe racks, display units, laptop and study tables, and prayer room units are designed using superior quality materials and finishes. In just 2 years, HomeLane has successfully completed over 1,000 homes.

Pepperfry has built market leadership in the home and furniture segment by building a differentiated product portfolio of 1,20,000 plus items to cater to its customer base of close to 4 million. Pepperfry’s specialised large item delivery network with a fleet of 400 vehicles that operates from 16 hubs across India serves customers in 500+ cities.

The alliance with Pepperfry will enable HomeLane to expand its offerings to customers by leveraging the wide-spread Pepperfry delivery network and expansive customer base.

Elaborating on the partnership Co-founder, HomeLane, Rama Harinath says, “HomeLane is excited to partner with Pepperfry for their Bespoke Home Solutions. We’ve grown to be one of the largest organised players in the bespoke modular homes space and have delivered more than 1,000 houses across Bangalore, Chennai, Hyderabad and Mumbai. This listing on Pepperfry is the next step in our evolution and will help us reach out to more customers.”

On this alliance, Founder and COO, Pepperfry, Ashish Shah says, “Our goal is to help 20 million customers create beautiful homes by 2020. The partnership is a step towards achieving that goal by further enhancing our product portfolio for modular kitchens. The modular furniture segment is growing fast and with our wide selection and price points, we are confident about establishing a leadership position in the modular furniture space.”

HomeLane is popular for its high-grade modular kitchens and wardrobes with customised design, manufacturing and installation proficiency. The brand is committed to delivering superior modular furniture solutions to customers via the partnership with Pepperfry.