For over 25 years, The Wall Street Journal
has produced one of the most memorable of all trade advertising
campaigns: "Creative Leaders."

The campaign pays tribute to a gallery of remarkably
talented people who have shaped the face of advertising. Because
of that, selection as a featured Leader has become one of
the highest honors in the industry.

In these ads, we trace the notable careers
of the Creative Leaders with in-depth interviews. They talk
about their individual and professional philosophies, their
dreams, their successes and their mentors. They touch upon
subjects ranging from the importance of the client and the
consumer to their visions of the future of the business. And
they offer a glimpse into the processes that have produced
some of the most compelling advertising in history.

Here, you'll find nearly 100 of The Journal's
"Creative Leaders" ads reproduced in full. Taken together,
they provide a fascinating chronicle of advertising's evolution
over the past quarter century. At the same time, they serve
as inspiration to all of us - to never settle for giving less
than our very best.

We are grateful to The Wall Street Journal
for giving us permission to offer the Creative Leaders Series
on aef.com.