Email

In Sept. 2015, Communications introduced a campus-wide web-based email marketing system, Emma, to take advantage of this inexpensive and vital channel for alumni engagement, departmental news, event programming, fundraising, and ticket sales. Since Emma’s introduction Communications has on-boarded 59 department accounts and trained 86 account managers ranging from all three colleges and Distance Learning to Athletics and ITS. Emma helps users efficiently create, send, and track ecommunications all in one place. Over time, the use of analytics will help users make data-informed decisions about email content.

Interested in EMMA?

If you would like to learn more about what Emma can do for your department, fill out the below form and a Communications employee will contact you.