Architecture has performed the role of stage, subject matter, or even character in storytelling since the early days of filmmaking. If you think about your favorite feature films, I would venture to guess that architecture played a significant part in your understanding of the characters and culture within the film.

So it should be no surprise that architecture in it's own right, has created a sub-genre of films. Film festivals are now gathering and inspiring films about the we talk about architecture, the way we envision it, the way it shapes us, and the way we use it to frames conversation.

If you are looking for a way to explore film in your own firm without tying it directly to your firm's brand, film festivals are a great way to get your design philosophy out to the public while being freed to experiment with this engaging medium.

One of the brilliant things I love about Videotect specifically, is that it was created to broaden the conversation among those in the design community through an engaging medium that is continually becoming easier to produce.

In the video below, I was commissioned to document the Videotect 3 Award Show and to share the story of the evening's excitement and entertainment while conveying the thoughtful, delightful, and satirical sentiments presented by this years award recipients (in under 3 minutes).

About Videotect

Contributors express their ideas and social commentary through a variety of ways including (but not limited to); live action, stop motion, claymation, & computer animation.

The most successful films carry a strong narrative throughout their piece while successfully engaging the audience through novelty, beauty, comedy, and clarity of ideas.

Each year's theme is announced in the fall with submissions due the following January. All entries are posted online and voted on by the public. A panel of judges is selected with expertise in the arts, architecture, and community development.

The top 10 videos and the judges' selections are then screened at the Videotect Award Show in March. It's a great social event where the filmmakers and the public mingle, network, and have an opportunity to share a bit about their ideas or process.

The judges present valuable insight about their selections and several giant checks are presented. With top prizes go to the "Viewers' Choice" and the "Judges Grand Prize".

Architecture is about more than the simple programming of spaces. It is also about the orchestration of movement through space as well as harmonizing or challenging the experience of space.

While a great deal about the behavior of users is generally understood and planned for, there are always opportunities to bend or play with the bounds of what our interaction and experience of "place" can come to mean to us.

Alan Parkinson (Luminarium), Diller & Scofidio (the blur building), and Zaha Hadid (Guangzhou Opera House) are just a few architects who explore the meaning of space and through doing so, they are challenging our definition of what we come to expect.

How we experience space is only one half of the importance of these experiments. The we interact with these environments is another. Other's exploring this concept are groups of visual artists like Marshmallow Laser Feastand participation designers like Daily tous les jours. Here are some of their experiments of space and interaction.

The focus of this blog is about how architecture and design is being explored, portrayed, and used in the various incarnations of motion (short & long form). The purpose being to help all those in creative fields to learn and grow in their ideas and concepts about how to communicate their work to other designers, clients, and the public at large.

This blog shall include examples from both 3rd parties as well as my own work. Some may see this as a risk. Why talk about your "competition"? I see it as an opportunity to help the tide rise for all boats.

My hope is that this blog will not be afraid to include work that may at times be very conceptual, theoretical, critical, and controversial. Exploration and experimentation are a cornerstone in this creative industry, and the chance at failure must be allowed for growth to occur.

So, in this inaugural post, I submit for your consideration two conversations taking place about how and where architects specifically are interacting and using video/motion/film today.

The first is a recap of a local panel discussion that took place at the Minnesota Chapter of the American Institute of Architects Minnesota.

In this second video, Red Mike of Spirit of Space discusses "filming architecture" with Edward Lifson, Jonathan Rosenbaum, and Lee Bey in a panel discussion at the Chicago 2011 Architecture & Design Film Festival.