Superba Food + Bread

Superba Food + Bread is equal parts bakery, café, and urban park based in sunny Venice Beach, California. I was hired to create branding and illustrations for their products with a handmade design feel. I love to combine the fields of design and art in my projects, so to get requests for hand drawn elements is always a pleasure.

Bold colors and playful drawings blended in a creative project that focused on handmade qualities.

Creating branding for a company always distills into how to best represent their essence. For Superba, that translated into a fun, irreverent, yet clean look that engages the audience but doesn’t distract from the food.

The products I was tasked with branding ranged from coffee cups, to signage, to a beach bike. I started with creating a color and font library than applied it across products.