Mike V Creates By The Sword Skateboards with JRF

July 20, 2010

Legendary professional skateboarder, Mike Vallely has created a new, independent skateboard company, By The Sword Skateboards. Vallely has partnered with artist and long-time skateboarder, Jason Filipow (JRF), who will serve as Creative Director for this start-up brand. The two have worked together on a number of projects in the past, but this is the first time Vallely and Filipow have combined their collective talents and passions for skateboarding.

As a co-sponsor of Vallely's upcoming 'Glory Bound Tour', By The Sword Skateboards is debuting their first product offering, a deck entitled "DIY or DIE". The graphic, designed by Filipow, speaks to the inspiring and empowering abilities of authentic, do-it-yourself initiative. The boards feature a bold, three-color graphic, which have been manufactured and screenprinted in the USA. The "DIY or DIE" board will be ridden by Vallely during the tour and will be available for purchase at each of the tour stops.

The 'Glory Bound Tour', which is also sponsored by Good Fight Entertainment, Landshark Wheels, Fuel TV and ShredorDie.com, features Vallely skateboarding alongside Duane Peters, Bill Danforth, Kristian Svitak and Cyril Jackson. It is scheduled to make more than 25 stops at skateparks across the United States from July 18, 2010 through August 18, 2010.

Mike Vallely, also known as Mike V, has been an active and relevant professional skateboarder since 1987. He has played a defining role in the evolution of street skating, skateboard tricks, shapes and graphics. He has traveled the world as an ambassador for skateboarding, asserting the authenticity of skateboarding as a creative pursuit and a form of self expression. He sees this new brand as an extension of his work as a professional skater.

Vallely states, "The DIY spirit that has driven me as a skateboarder and as a professional skater hasn't always lined up through the years with the reality of who my sponsors happen to be. It's always been something that has weighed heavily on my mind. My own independence in skateboarding has been crippled at times by the demands and whims of my sponsors. I'm just not interested in that game anymore. It's simply time for me to put my money where my mouth is and to truly do my own thing."

"Once I decided I had to do this brand, and that I had to do it independently, it was important for me to find the right artist and designer to help shape this vision. I had to look no further than Jason Filipow."

"Through my years of knowing and working with Jason, he and I have really connected. In many ways, By The Sword is just an actualization of the conversations Jason and I have had about skateboarding and how much we love and value it. To us, skateboarding is still a sacred, ritual act. We want our products to speak of and represent these ideals."

Jason Filipow, also known as JRF, has been an underground creative force within the art and design world for many years. With a long history of involvement in creative pursuits, Filipow began designing and making his own stickers, t-shirts, stencils and 'zines as early as 1985. A passionate and dedicated skateboarder himself, Filipow has followed Vallely's career from the moment Vallely burst onto the scene by appearing on the August 1986 cover of Thrasher Magazine.

Filipow recalls, "When Mike appeared on the cover of Thrasher, I identified with him immediately. Here was a fellow East Coast kid, who was boldly pioneering his own type of skating; one that didn't rely upon the inaccessible, and sometimes nonexistent, terrain of backyard ramps and pools. His skating thrived within the sprawling, suburban wasteland of shopping mall parking lots, curbs and walls so familiar to the skateboarders outside of California."

As Creative Director, Filipow employs a variety of aesthetics and techniques to help bring the brand to life visually. The "DIY or DIE" deck is his first completely independent, and widely-distributed, skateboard design. He states, "Skateboard graphics are such a crucial ingredient to the act of skateboarding. They must possess that unique visual and visceral punch that gets you stoked and begs to be sessioned."

"Working together with Mike to forge the foundation of By The Sword has been an amazing experience. Starting it completely on our own has been challenging, but the reward of retaining complete creative control makes it all worthwhile. We have the freedom to guide our brand and our products in any direction we wish. It's that kind of freedom that really speaks to the spirit of skateboarding."

Since 2004, Filipow has lived and worked in Los Angeles, balancing a workload of commercial design and fine art. As former Creative at Studio Number One, Filipow's client list included Honda, Adidas, Nike/Air Jordan, Fox Pictures, Swindle Magazine, Obey Clothing, Independent Film Channel, Dangerbird Records and Fender Guitars Custom Shop.

Currently working as a freelance designer, Filipow has most recently worked with House Industries, Six Stair Productions, Royal Elastics, Obey Giant Art, Poster Child Prints and Hurley International.

Find Us

SHIPPING INFORMATION

Estimated Shipping Rates & Transit Times

Domestic Shipping

The United States Postal Service (USPS) is our preferred carrier for all domestic shipments. Shipping rates vary based on location.

First Class Mail (5-10 Business Days)

Priority Mail (3-6 Business Days)

* Insurance and tracking fees are included in your shipping cost.

Express Mail (1-3 Business Days)

* Insurance and tracking fees are included in your shipping cost.

International Shipping

PCP uses DHL and the United States Postal Service (USPS) for international shipments. Shipping rates vary based on location.

DHL Express (2-6 business days) * Insurance and tracking fees are included in your shipping cost.

USPS First Class (10-21 business days)* Shipment times vary by destination and not available in all countries. No tracking or Insurance available. Please ship at your own risk using this shipping option. We are not responsible for lost, damaged or stolen goods. No exceptions.

Priority Mail International (7-12 business days)* Insurance and tracking fees are included in your shipping cost.

Fees are determined and collected per specific country. PCP is not responsible for duties and/or taxes on shipments.

Framed Orders

Each frame is custom made with the utmost care, please allow 10-21 business days to receive your order via UPS or FED-EX. At this time, framing is only available for customers within the USA.

Shipping Time

Unless otherwise noted, orders will ship within 1-3 business days of purchase, with the exception of weekends and national holiday's. 95% of the time, we ship within 24 hours of receiving your order. Priority Mail orders placed after 10am PST will ship the following business day. The cutoff for Express shipments is 12pm PST. Orders placed after that will ship the following business day. We are not responsible for USPS delays due to weather or other unforeseen circumstances.

P.O. and APO Delivery

PCP can deliver to P.O. boxes as well as APO addresses using USPS.

Returned Shipments & Lost Shipments

All packages returned to PCP by USPS, either because of insufficient addresses or attempted deliveries, will be the responsibility of the customer. If the package is returned to us, the customer will have to repay shipping charges again before PCP re-ships the package.

PCP is NOT responsible for package lost or stolen packages. If tracking shows that a shipment was delivered and the customer did not receive it- the customer will need to file a report with USPS directly. No replacements will be made for lost or stolen packages.

Order Tracking

You'll receive tracking information via email once your order is placed. You can login to the order status page on our website and see the current status of your order. Packages can also be tracked via USPS's tracking service using your tracking number. Please Note: Sometimes, the package travels faster than the website is able to update. If you don’t see your package in route, please be patient.