Creative Communications Consulting

Just 8 Steps for a Winning Social Media Strategy

Infographics – graphic-heavy presentations of facts – are all over the Web. The images hit the brain like bullet points, enabling businesses and nonprofits to add a ‘cool’ factor to stats and talking points. more compelling. Now, there’s an infographic detailing 8 Steps to an Effective Social Media Strategy, and it’s really good. Read the text for clarification, […]

Vine & Instagram: Tips for Good Videos

How to tell a compelling and coherent story in 15 seconds (Instagram) or Vine (6 seconds) isn’t easy, but more users are doing it every day. Finding tips isn’t that hard — they’re even available on CNN!

Google+ Deserves More Respect

Social media “guru” Guy Kawasaki says Google+ is “the Macintosh of social media: It’s better and fewer people use it.” This is a network created by Google, meaning that it boosts overall SEO and online presence. And, it’s a great place for free video teleconferencing. These 10 things NOT to do on your Google+ account are helpful […]

Social Media for First-Timers

I’ve heard several people say that instructions offered by social media sites are difficult to understand. Try search engines to find easier how-to solutions for beginners, like this one for Pinterest, or this guide for Twitter. HowStuffWorks.com provides newbie hints for Facebook and more. Don’t give up!

Slowly but surely, Baby Boomers are getting more comfortable with online financial transactions. A September 2013 survey by security firm McAfee found that almost 9 of 10 adults age 50-75 have made a purchase online. That’s important, because this generation now controls 70% of America’s discretionary income. Some experts estimate their spending power at $2 trillion or higher.

How does this information impact your digital strategy? Can visitors to your website make purchases — or donations — easily? What if they want to use a smartphone or tablet? Boomers’ use of those devices is on the rise, too.

Infographics – graphic-heavy presentations of facts – are all over the Web. The images hit the brain like bullet points, enabling businesses and nonprofits to add a ‘cool’ factor to stats and talking points. more compelling. Now, there’s an infographic detailing 8 Steps to an Effective Social Media Strategy, and it’s really good.

Read the text for clarification, but understand that although it sounds simplistic, these 8 steps can get the job done well.

New term: Cord cutting. “It signals the biggest change in media consumption since the Internet began killing newspapers over a decade ago. The nearly 1 million households that have cut their cords in the past 12 months represent a fraction of the overall television market, according to a new report by Moffett Research. But that’s double the number that bailed the previous year.” Read More

How to tell a compelling and coherent story in 15 seconds (Instagram) or Vine (6 seconds) isn’t easy, but more users are doing it every day. Finding tips isn’t that hard — they’re even available on CNN!

Social media “guru” Guy Kawasaki says Google+ is “the Macintosh of social media: It’s better and fewer people use it.” This is a network created by Google, meaning that it boosts overall SEO and online presence. And, it’s a great place for free video teleconferencing. These 10 things NOT to do on your Google+ account are helpful tips for new users.

Eighty per cent of the world’s one billion smartphone users access social networks via their phones. This infographic by Wishpond offers stats any digital marketer needs to know, including, “one in three consumers has changed their purchasing choices while in store as a result of research on their mobile device.”

Clients Say:

Karen assisted our organization with media strategy surrounding the launch of the Gender Report Card on the International Criminal Court. She set us up on Twitter, and it was great to see our event covered by high standing international newspapers, including The Washington Post.

Women's Initiatives for Gender Justice

Karen’s workshop provided helpful examples of how other university departments and local nonprofits are using familiar social media sites, and others that were new to us. By mixing humor with expertise, Karen kept us engaged and eager to apply their new knowledge.

Case Western Reserve University

The time and energy Karen put forth made the conference a success. Her enthusiasm and knowledge of social media and networking was very educational and entertaining.

Ohio Wine Producers Association

For nonprofits looking to understand new digital applications for enhancing donor or volunteer relations, marketing or fundraising, Karen is uniquely qualified to understand their needs as well as the hesitancy of new adopters.

Saint Luke's Foundation

Karen was highly recommended as a speaker and as someone with a broad understanding of the challenges facing today’s marketers and communicators. She didn’t disappoint. It was obvious that people left the event eager to apply their new knowledge and online tools.

Center for Community Solutions

Karen’s skill set is extremely varied, including strategic planning, social media strategy and management, event coordination and feature writing. Her attention to detail is impressive, and her work provides results!