Top 10 Podcast Tips for Beginners

My goal has always been to give you as much information and knowledge as possible. So, if you’re looking for a week-by-week guide to planning a podcast or tips for beginners, this blog can allow you to hit the ground running.

As you may know, podcasts used to be a second thought and a barely noticed content platform. It then became one of the hottest media ecosystems. Because of its quick rise to fame, it’s something I know every entrepreneur can benefit from with the right strategies.

When you think about podcasts, you think about the power of narrative.

Words are powerful.

What Can You Leverage With A Podcast?

Podcasts drive purpose, deliver thoughts and create action. Audio and voice are by far the most natural way for humans to interact.

We are genetically designed to listen.

You can leverage your words using audio to:

Spread content

Present new perspectives

Deliver Thought Leadership

Empower audiences

With that in mind, every business associate or owner needs to understand podcasts, and not be afraid of them. Podcasts deliver content in a way that no other form can. To better understand this concept, I have posted some of my best podcasts tips for beginners that I share with my clients.

10 Podcast Tips For Beginners

This webinar series is all about digging into the deep rewards of podcasts and webinars.

If you’re new to podcasts, keep reading to understand the basics, then join us on our YouTube channel and catch up with all the episodes.

1. Your Podcast Should Serve A Purpose

Your purpose helps you identify a solid topic for your listeners. What would you like your audience to know? It is crucial to select a topic that will be educational for your listeners. Be sure to also select a subject that you and your presenter are comfortable speaking about. Once you have ironed out ‘what’ this looks like, take some time to analyze the subject matter and why it would be of interest to your audience.

Identify a few standout concepts or ideas to talk about during the series.

For example: If you plan on creating a podcast about launching a small businesses, focus on something specific relating to this topic. That way, you can draw in your listeners one step at a time.

Don’t try to cover every aspect of a small business, just what you know will be vital for listeners to be informed and what you know will benefit them.

Another great tip is to think about who is listening, are you talking to the financial, marketing, or HR team?

From there, you will be able to address the real-world benefits of putting the strategies you’re teaching into practice.

2. Give Your Podcast A Distinct Brand

While walking down the aisles of a supermarket, you remember you have to buy some ketchup. There is a wide array of options presented to you, but how do you decide on one?

One word—Branding

The same can be said about a successful podcast. Each podcast has a certain uniqueness it brings to the table. That unique flare is what keeps listeners attentive and loyal.

When starting a podcast, remember that people develop a better impression when it provides some sort of distinctiveness.

That may be the energy levels, style of conversation or the type of influencers brought in.

In other words, it has a brand.

One of the best ways to give your podcast a distinct brand is to establish yourself as an authority in your niche or industry. Always produce helpful content.

Analyze your existing target market. As a business, you should already know your audience and their needs. So you should be able to provide them with proper tips and knowledge.

3. Continue a Consistent Publishing Schedule

Getting your podcast out on available platforms is one thing, but the pivotal factor in building an audience is uploading regularly.

Depending on your availability, this could mean weekly, bi-weekly or even monthly.

Remember, people are creatures of habits, giving your audience a schedule that you can realistically adhere to allows your audience to build the habit of listening to you.

4. Create an Action Plan

Before you turn on the mic and bring in the experts, it would be advisable to create an action plan. This action plan will help you and your speakers organized prior to the event.

Key characteristics of the action plan would include:

An outline of your subtopics

The people you’re bringing in

How much time you’ll spend talking about each sub-topic

The burning questions you want to cover

Plot out how you will record, edit, publish and promote your podcast. Break it down into specific and actionable steps.

Word of advice, just because you formulated a plan, doesn’t mean you have to follow it to a T.

The purpose of the plan is to guide you through planning out the podcast. Don’t make it too structured, some sort of informality is welcomed by your listeners.

This is also because you want the podcast to seem conversational, authentic and casual.

5. Invest in Quality Equipment

No one wants to listen to a podcast with below-par audio quality.

It doesn’t matter how intriguing your topics are, or which amazing guests you bring on. If your audio doesn’t sound crisp, you’re going to lose your audience before you even begin recording.

Investing in great audio recording software, good quality microphones and editing tools will go a long way in helping you create a winning podcast.

Matt Ley is the current President and co-founder of The Streaming Network. Starting his career in virtual events in 2007, Matt is an industry veteran that is passionate about helping customers stand out in their industry with compelling virtual events that people want to attend. The driving ambition for Matt is that virtual events are not a utility for information distribution but an opportunity for firms to create a competitive advantage. Matt is an accomplished speaker, moderator and a sought-after thought leader.

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