Ecommerce Agency PR Case Study: Visualsoft

Using Visualsoft’s model of best practice as a guide, we assessed 240 of the UK’s top retailers, highlighting the major flaws that are holding back growth and providing concrete advice on how brands can improve their digital marketing.

30 of the Worst Media Interviews of All Time

We’ve decided to update our ‘worst media interviews of all time’ post. Please do suggest new additions as we plan to constantly update this thread. As a public relations agency, we often organise media training to help clients prepare for interviews both on and off camera. These videos illustrate classic examples of what can go […]

HOW TO GET YOUR FIRST JOB IN PR

Competition for a PR job is strong, particularly in the graduate market when it can be difficult to get your first foot on the career ladder and stand out from the crowd. Jobs in PR are few and far between so it is best to make the most of every CV and application that you […]

Influencer marketing: the importance of authenticity

When Scarlett Dixon posted a – now infamous – image of a “typical” morning to her 52,000 Instagram followers, she triggered an enormous response. The post, in which the blogger is seen enjoying a (curiously empty) cup of tea on a perfectly-made bed, surrounded by balloons and a plate of pancakes-cum-tortilla wraps, is an advert […]