A famous Rolex customizer releases its first solo project.

Rolex, Audemars Piguet, Patek Philippe, and now Bulgari—each of his customized (or "modded") creations starts its life as a brand new watch. His bright, bold, and often textured dials typically take about three weeks to manufacture. With very few exceptions, Bamford works with factory components every step of the way to ensure that each of his creations matches or exceeds the respective watchmaker's inherent quality. Add to that the fact that he backs all his watches with a five-year warranty (and a lifetime warranty on the finishes), and it’s easy to understand why one of his Rolex watches, for instance, commands a price of more than double its basic equivalents—a bit more than $12,000 for an entry-level BWD timepiece.