Why Words And Pictures Sell

It’s a well-known fact that real estate photography can pique a buyer’s interest in a home, but the right words in the listing description will get them in the car and on their way to see for themselves.

Finding ways to describe your property or coming up with catchy headlines and intriguing descriptions is a stretch for most. Embedded in my memory from 25-years of advertising is to think of your audience first. You have to remember when listing real estate your audience is two-fold: prospective buyers and buyer's agents.

WE SELL SIZZLE NOT STEAK

This stems from using words to paint a picture of what living in the home looks like. “Relax and unwind in the hot tub after a hard day at work,” or “Imagine entertaining friends and family poolside on a warm summer day.” Even a less-than-perfect home has its featured attractions. We look for them! We call them out in the description by pointing out opportunities.

Marketing statistics will tell you that buzz words change like fashion but here are some good examples of what could be considered valid in today’s marketplace. This indicates the importance of taking the time to consider EACH word you use in the listing description.

Words That Don't

We're Wordsmiths

Some words sell more-effectively than others. They have the power to compel a buyer to act. Marketing statistics will tell you that key words change like fashion but here are some good examples of what could be considered valid in today’s marketplace. As you can see in the two diagrams; words directly impact your sale price AND time-on-market.

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ABOUT LISTINGS

Listing information is provided by the Omaha Area Multiple Listing Service. Information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.