RestaurantRow's users will be able to bid for reservations and gift certificates directly through the site on co-branded pages that are powered by MonkeyRules.com. The auction process gives RestaurantRow's members the opportunity to purchase meals at lower prices than what's offered on the menu. Restaurant members will benefit by attracting new diners and will book tables at slower-than-usual dining times.

"It's a win-win situation," said Jim Gurfein, CEO, RestaurantRow.com. "Through certificates bought online via the auction process, RestautantRow.com's individual members will have the opportunity to purchase meals at a discount; in turn, their appreciation of those savings will become a traffic driver for restaurants listed on RestautantRow.com that participate with MonkeyRules."