The Bare Essentials with Air New Zealand

December 15th, 2009

Air New Zealand is getting down to the bare essentials with a new in-flight safety video that features flight attendants wearing just body paint.

It’s aimed at making passengers pay attention to the often-overlooked airline safety videos shown at the start of each flight. (Which we’re sure will work. If only they would adopt this on SAS or Nordic Airways.)

“We wanted to find a way to deliver these important pre-flight messages to our domestic travelers in a way that was genuine, engaging and fun,” said Air New Zealand marketing manager Steve Bayliss.

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The safety video was launched Monday on Air New Zealand’s Boeing 737 domestic flights (and could expand to other routes). It follows the airline’s “Nothing to Hide” ad campaign, which featured pilots, cabin crew and even airline CEO Roy Fyfe wearing just body paint in TV ads this spring to promote the airline’s no-hidden-fees domestic fares.

In the safety video, shown to passengers aboard the plane before takeoff, male and female flight attendants and a first officer cheerfully give the safety instructions â€” where to stow baggage, turn off cellphones, how to use seat belts and life jackets â€” clad in body paint that mimics their airline uniforms.