The "PURE Tension" Pavilion is a lightweight, rapidly deployable, tensioned membrane structure and portable charging station commissioned by Volvo Car Italia to showcase the new Volvo V60 Hybrid Electric Diesel car. Officially launched in Milan, Italy in October 2013, this experimental structure was developed through a process of rigorous research and development that investigated methods of associative modelling, dynamic mesh relaxation, geometric rationalization, solar incidence analysis, membrane panelling, and material performance. It is an experimental structure that, similar to a concept car, is a working prototype that speculates on the potential future of personal mobility and alternative energy sources for transportation while also exploring digital design methodologies and innovative structural solutions. This paper will illustrate the design, development and fabrication processes involved in realizing this structure.