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Trendspotters.tv an online digital channel has joined hands with film production banner Mukta Arts as online channel partner for their Kaanchi. This will be their first filmi association and the digital channel will be promoting the movie. As part of the deal, they will be associated with the film for promotional activities in the month of March and April.

Subhash Ghai said, "I have been a trendsetter myself and I am more than keen to be associated with Trendspotters.tv." The online digital channel will be showcasing behind the scene stories of Kaanchi and it will also webcast a pre-release interview of Subhash Ghai with the star cast.

Kunal Kishore Sinha, founder of the digital channel Trendspotter.tv said, "Bollywood being a much loved genre of films among our target audience, collaboration with the production house that has given some of the biggest hits of the industry is indeed a significant one."

Trendspotters.tv are very keen in keeping the audience engaged with the fresh developments in the World of entertainment.

Kaanchi movie is about the inner power of a woman who represents the millions who are suppressed against the injustice in the country. Kaanchi is a rural beauty against the powerful. The movie was delayed for a long time and finally slated to release on April 25, 2014.