Social Media Marketing Tools

Social media takes time, and finding the head space to consistently do it well over and over again is challenging. That’s why social media automation is so important. The thing to remember with any type of social media automation is that you will still have to spend some time on social media. Whether you are replying to a customer or commenting on another person’s post, the ...

What is the best social media marketing tool on the market? This is a question that has sparked many heated debates among marketers. With so many different social media management tools available and their importance to any social media marketer, it can be very difficult to find the right tool for you.

… said, ‘If you can’t measure it, you can’t manage it.’ So a content management strategy that takes you off the treadmill of guesswork and hoping should include measuring outcomes as well as controlling output. That’s why you need Raven. What does it do? Raven Internet Marketing Tools includes everything you’d expect from a standard social media…

… can be quite beneficial when it comes to creating a proper social media marketing strategy. Image Source: Google Play If you see a brand mention, you can easily see the person it came from and respond to it from directly within the application without having to open another website or replying via email. The free application lists all your…

… Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts - but it’s not. Throw a few tweets out, blast some connections on LinkedIn and like a few Facebook pages. That’s all it takes right? There is a fundamental problem with the way we approach our social media marketing campaigns. We are forgetting who…

… Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools. During your journey through the 3D chess of social media tool options, you’ll have many decisions to make: Which tool should you…

… It’s not too often that I tell people they have to buy a tool… but if you’re managing social media, you have to buy a social media management (SMM) platform. And the larger the company, the better the tool needs to be to monitor social media for research of your industry, identification of influencers, mentions of your brand (not just hashtags…

… your social media audience? Try and replicate that feeling with the colors you choose. Image: Experiment with different color palettes An easy way to do this is to use a color picker tool to extract colors from your favourite images. Before you start designing, you should always set out to limit yourself to four main colors – this will help…

… Have you ever spent hours, days, or even weeks trying to plan that perfect social media campaign? If so, you are by no means alone! The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according…

… and still generate leads off it. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, more than 64% of marketers are doing just that. Out of those, more than 84% saw an increase in their traffic from the invested hours of effort. Here are 6 social media marketing tools to make your management pain free, quick and easy. 1…

… We usually digest visual information better than text-based content. We can make use of this when optimizing our social media marketing campaigns to give ourselves an edge over competitors who push out written content via social media. When it comes to social media, there is no denying the fact that the images we use in our content can have…