Amazon is investing millions to keep packaging out of landfills

Efforts to reduce the amount of waste going to landfills in the United States is attracting big-name investors.

Amazon (AMZN) announced last week that it would invest $10 million in the Closed Loop Fund, joining other companies including Coca-Cola (KO), Walmart (WMT), PepsiCo (PEP) and Unilever (UL).

Closed Loop invests in recycling programs, sustainable goods and landfill reduction efforts. It does so through venture capital and impact investment funds designed to produce both financial and environmental returns.

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