The Mission EnduraCool™ Instant Cooling Towel is made from a proprietary performance fabric that instantly cools when soaked with water, wrung out, and then snapped in the air to activate the cooling properties. The high-performance, multi-yarn fiber absorbs moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.

Keeping cool is essential for your health, especially during the warmer months. These towels will deliver fast and sustained cooling effects in under a minute to help keep your body temperature in optimal range.

For a portable, reusable, and comfortable solution that's perfect for everyone in a hot environment—including heat sensitive adults, athletes, kids, pet—take advantage of this incredibly cool offer from The Shopping Channel today!

• Made with patented CoolCore™ technology that activates when wet and stays cool for up to 2 hours • Recent testing reported, when wet, the towel surface temperature cools in approximately one minute to approximately 30 degrees below average body temperature • Perfect to keep cool and protected from the sun during sports and activities, spectating at a game, gardening, home improvement projects, lawn care, and outdoor living • For best results, allow up to 1 1/2 minutes for towel to reach optimal temperature • Wear around your shoulders, neck, head or other "hot zones" to help you feel cool • Easily reactivated by simply re-wetting the towel • Unique fabric is chemical-free, and does not wash out like some cooling technologies • You can also use it dry! When dry, the fabric acts as a super absorbent cloth to absorb sweat and wick moisture away from the skin. • Each towel has Ultraviolet Protection Factor (UPF) 50 to provide sun protection when covering the skin • Results may vary based on saturation level, temperature, climate and overall body temperature • Size: 12.25" x 33" • Washing/Care Instructions: Machine wash cold, with like colours. Do not iron. Do not bleach. No fabric softeners. Tumble dry low after washing. Line or air dry after each use • Made in China Includes: • (2) Large Towels • Instruction Manual