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ad:tech New York is only a few weeks away, and as I mentioned in a previous post, the event is moving back to its roots, into a new venue with a stronger than ever Board of Governors, if I do say so myself. One of the keynotes will feature yours truly leading a discussion with …

November is right around the corner and this year’s ad:tech New York event is set to be one of the best ever. The event is moving back to its roots, with focused content a more intimate venue at Metropolitan Pavilion and a stronger than ever Board of Governors, ahem, yours truly notwithstanding. Part of my …

How can we avoid advertising disasters? When is it time to scale creatives? What is the hidden problem when switching vendors? Author/Expert Kevin Ryan walks OMCP through five of the current best practices for Programmatic Buying in this OMCP article+podcast. Check out the podcast here.

Google posted strong first-quarter earnings yesterday, with seemingly no material impact so far from the fallout over marketers’ suspension of advertising on YouTube. What remains to be seen is whether that impact will hit in the second quarter — and further, whether marketers actually restore their advertising on the video hub or not. Even if …

The latest in public shame gotcha news trends is getting milked eight ways from Saturday. Ageism is everywhere in tech. Now it’s everywhere in the news. There’s a shame book, a non-apology interview, and mountains of editorial. Hubspot earned itself a parody book and an opportunity to get more press with a follow-up story. Love …

A Volunteer with Special Spectators, a few folks working and helping with game day contributors, Kevin Ryan a longtime standing supporter as a marketing and networking events joins Black Rockwell and Kendall Allen to talk about his involvement as a Special Spectators. Listen to the talk here

Stephen Colbert burned his computer. Bill Maher’s latest conniption about our government occurred over privacy fears. Big cable is stealing our data and our representatives could care less. United States Congressman Marcia Blackburn wants to protect privacy by eliminating barriers, like holding companies accountable to protecting our data against hackers and by making things like …

While I generally avoid using pictures of my own puppies and babies, in this instance I made an exception for a total of two reasons. First, the mass hysteria that seems to have taken over the internet ad biz in recent history (see what I did there) is making me hopping mad and second, no …

Media outlets, including this one, have fanned the flames over brand safety the last few weeks as Google seeks to reassure advertisers that it’s putting the right measures into place to safeguard against their ads showing up next to offensive content. It’s already said that it’s added new tech-based filters and human eyes to review …

With the issue of brand safety front and center amid advertiser concerns over the possibility their ads will appear next to offensive content on Google’s YouTube, RTBlog asked industry executives to weigh in on the matter, and the degree to which programmatic media buying practices have exacerbated the issue. Read the entire article on Mediapost.com