Indian Bloggers are turning their popular blogs into printed books. You can either approach a book publisher or visit a print on demand service like LULU to self publish books from PDF or Word Documents.

When you click the name of some company on TechCrunch blog, you are very likely* to be transported to some internal web page that it not the official website but aggregates all the posts ever published on TechCrunch about that start-up.

Ahmed – Self-Promotion is something most of us are uncomfortable with – and it’s not just the prospect of ‘selling’ that turns us off, in reality its insecurity (cleverly dressed as modesty) that holds us back.

Shuman Ghosemajumder says that third-party auditors overestimate malicious clicks, the myth that Google profits from click fraud and just how the company can reassure advertisers without giving away the secrets of its click-fraud detection.