TRON’s founder, Justin Sun, is notorious for vague ‘pump’ tweets and this one was no different. TRON’s ICO ended at the beginning of Sept 2017, and that’s when the “wait for our next big partnership that’s coming soon” marketing tactic began. In the beginning, it was effective. Sun would post a tweet of this nature and TRX would jump in price. Eventually, investors stopped listening because the partnerships made weren’t as big as expected.

Unfortunately, when TRON completed its mainnet and various other foundational milestones worthy of a price pump, investors were burnt by the project’s previous marketing tactics and didn’t purchase TRX.

TRON (TRX): The Boy Who Cried Wolf?

It seems the TRON team is sticking to what they know and it seems to have worked again. TRX soared 10% in price when the unconfirmed reports specified that Baidu was the ‘mystery’ partner. There has yet to be an official announcement made by either TRON or Justin Sun about this said partnership.

According to the Chinese crypto news site Odaily, TRON is only renting cloud server space from the Beijing-based tech giant.

Criticism

Justin Sun’s “announcement of an announcement” tweets have been a long joke in the crypto space, and even Vitalik Buterin has poked fun at it. While it may be a good joke for some, others aren’t laughing.

Assuming the below is accurate, this deserves to be called out as misleading marketing. If I buy a computer with Microsoft Windows installed, I should not claim to have partnered with Microsoft without clarifying the limited nature of the ‘partnership.’ https://t.co/MbOhaYgkvD

Back in January, Sun pulled a similar tactic with TRON’s partnership with Baofeng. The founder called Baofeng the Chinese Netflix, but instead, it’s more of a video player software. Also, the partnership wasn’t with Boafeng, but a subdivision of the company—stretching the truth a little bit.

We will see what TRON and Justin Sun have to officially say about the matter if they even acknowledge it at all.

TRX Price Movement

According to CoinMarketCap, TRX is currently trading at $0.0246 a coin, down -1.97%.