CÎROC Vodka & Diddy Announce “Toast To The NBA” Campaign

Sean Combs wasn’t lying when he said can’t stop, won’t stop. Fresh off the heels of his new REVOLT TV cable network, the mega mogul continues to make power moves in the entertainment industry – this time with the National Basketball Association. Along with CÎROC Vodka and it’s parent company Diageo, Diddy will work closely with the league throughout the season (on and off the court) to host key NBA lifestyle events such as the 2014 NBA All-Star Weekend and NBA Playoffs, with fun and engaging social media programming, consumer sweepstakes and activations that bring to life what Combs calls the ‘Art of Celebration.’ The NBA will also work with CÎROC to produce a series of public service announcements including videos featuring several basketball players that will air across multiple media platforms throughout remainder of the season. And being that the shiny suit man has a knack for throwing lavish parties, the new campaign hopes to encourage fans to celebrate the upcoming games and festivities responsibly.