WHY SHOULD I CONSIDER BUYING A BRANDED DIAMOND CUT?

A branded diamond cut’s main focus is to maximise the brilliance of the stone.

There are many great benefits to purchasing a one-of-a-kind branded diamond. For instance, it takes a lot of commitment and years of research before a branded diamond of high-quality is created. In other words, a lot of thought went into the cutting and polishing process before it was available to the public. The results? Each diamond cut is specifically designed by the brand to maximise the brilliance.

THE REQUIREMENTS OF A BRANDED DIAMOND

A branded diamond should be of high-quality.

Look out for these three main requirements before purchasing a branded diamond:

1. The Authenticity Of The Diamond

Purchasing a branded diamond will certainly give you a piece of mind. A jeweller’s reputation should be able to establish trust in the diamond cut. Do your research and determine if you’re buying a unique diamond cut from the best. At the end of the day you should have confidence that the reputable jeweller will deliver a quality diamond cut.

2. The Quality Of The Diamond

A brand takes pride in delivering a diamond jewellery item of high-quality. Each brand has their own specifications and they work towards maintaining those standards. If you haven’t purchased a diamond creation before you might feel more assured buying from a brand you love and trust.

3. The Statement Of The Diamond

A branded diamond makes a true statement on its own. If the brand itself is respected, you can be assured that the engagement ring or jewellery item you purchased is of value. You will also have a sense of pride when you show the diamond to your friends and family.

THE HISTORY OF BRANDED DIAMONDS

Marcel Tolkowsky established the “ideal cut” using mathematical measurements.

Branded diamonds date back to the 1919s when Marcel Tolkowsky established the “ideal cut” using mathematical measurements. With his diamond cutting past, Marcel formulated the perfect proportions of a diamond to ensure the right amount of light enters the diamond. For example, if a diamond is cut too shallow or too deep, the light will escape from the sides or the bottom. With Marcel’s unique measurements a diamond will sparkle the way it was meant to – the result is a spectrum of colours and white flashes of light through the diamond. For Marcel, it was about experimenting with different cutting techniques to maximise the brilliance of a diamond.

Today, Marcel’s “ideal cut” of 58 facets still remains one of the most extraordinary round brilliant cut diamonds in the world. Each proportion of the facets is formulated to bring out the absolute best of the rough diamond. For years the branded diamond cut has been known to ensure quality when it comes to showing off the brilliance of the jewellery design.

THE RISE OF BRANDED DIAMONDS

Study the 4Cs of a branded diamond before buying the one-of-kind design.

For more than a decade, a number of branded diamonds made their appearance – each of these unique diamond cuts are a variation of the “ideal cut”. But, most jewellers don’t focus entirely on the cut of a diamond, but might have a unique colour branded diamond.

In the end, when it comes to a branded diamond it’s important to keep all the 4Cs in consideration. Be mindful of the cut, colour, carat and clarity and feel rest assure that the diamond brand you’re buying from has a good reputation. Make yourself familiar with the brand, and feel aligned with the brand’s image. Let the person, you purchase a diamond for, feel proud of the unique diamond cut and overall creation.

For more information on exquisite diamond cuts and the entire history of Marcel Tolkowsky visit the Cape Town Diamond Museum. The personally guided tour is an experience you will never forget. Book today!