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When Guccio Gucci founded his namesake company in Florence in 1921, his vision was rooted in a respect for tradition and a strong outlook towards the future. More than 90 years later, under the design direction of Frida Giannini, Gucci has become world renowned for its sunglasses and watches, boasting the utmost in Italian craftsmanship and fashion authority. Synonymous for sensual sophistication, Gucci is the choice of the contemporary jet-set and Hollywood royalty.

Today, the company philosophy of "Forever Now," which encompasses authentic heritage and bold innovation distinguishes its eyewear and watch collections as well as creating a strong belief in corporate social responsibility towards both the community and the environment.

Gucci continues to focus on strengthening the values upon which its enviable reputation has been founded for its almost 90-year history: exclusivity, quality, made in Italy, Italian craftsmanship, and fashion authority for its sunglasses.

Gucci sunglasses represent the best of the "Made in Italy" hallmark with its inimitable combination of opulence, high artisanry and contemporary glamour.

Gucci watches are made in Switzerland and bear the hallmark of Swiss precision and accuracy. The house's manufacturing entity – situated in La Chaux-de-Fonds, the shrine of clockwork craftsmanship – has managed to harmoniously combine state of the art technology and traditional watch-making in creating cutting-edge timepieces.

The positioning of Gucci in the watch industry reflects the expectations of its sophisticated and exclusive clientele: each timepiece is a statement of excellence and is in line with the overall aesthetic and quality standards of the house. Diamond setting is an example of this fine expertise: watches are studded with high quality diamonds carefully checked to create that perfect and exclusive look.

Gucci began developing watches in the early 1970s, soon becoming one of the world's leading producers and distributors of fine timepieces. Now under the creative direction of Frida Giannini, the watch business benefits from Gucci's rich heritage, design leadership and Swiss watchmaking craftsmanship.