October 05, 2011

Blacksticks: out of the blue and into the orange

We have just started work with ButlersFarmhouseCheeses: a family business, based in Inglewhite, Lancashire, who make premium, hand-made cheese from all-local ingredients.

Our first challenge has been to promote their flagship Blacksticks Blue brand (highly regarded by those in the know, but still unknown by most). Specifically, to get people who buy blue cheese to think beyond the boring old Stilton, and to consider instead something easier on both the palate and on the eye - Blacksticks is surprisingly smooth and creamy, and surprising orange, compared to other British blues...making it the perfect 'oh what's that' centrepiece of any cheese board.

And to do all of this on a very limited budget.

To help deliver the impact needed, and quirkiness that reflects both product and company, we first took inspiration from and then enlisted the help of musician Louis Barabbas, who has whipped up for us some musical excitement around this taste of the unexpected...

Comments

We have just started work with ButlersFarmhouseCheeses: a family business, based in Inglewhite, Lancashire, who make premium, hand-made cheese from all-local ingredients.

Our first challenge has been to promote their flagship Blacksticks Blue brand (highly regarded by those in the know, but still unknown by most). Specifically, to get people who buy blue cheese to think beyond the boring old Stilton, and to consider instead something easier on both the palate and on the eye - Blacksticks is surprisingly smooth and creamy, and surprising orange, compared to other British blues...making it the perfect 'oh what's that' centrepiece of any cheese board.

And to do all of this on a very limited budget.

To help deliver the impact needed, and quirkiness that reflects both product and company, we first took inspiration from and then enlisted the help of musician Louis Barabbas, who has whipped up for us some musical excitement around this taste of the unexpected...