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How Would You Optimize A Service Area Business That Wants To Expand To Nearby Locations?

8th February, 2019By April

In episode 221 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked for advice for optimizing a service area business that wants to expand to nearby locations.

The exact question was:

Hi Guys,

My client is a service area business and wants to expand into the nearby locations, and they want their own GMB listings branded in their business name.

My questions are:

Would you use the business name on every GMB listing (I only ask because I've seen some franchise companies use a brand name with a local modifier at the end for each location), and then use a virtual telephone number with the different address?

And what would you recommend for the best way to link from the GMB'S back to the central business website, for example with service area pages or just a page?