Mark Spencer Identity

Mark Spencer is a Forensic Botanist; he literally consults with police departments and forensic services on cases where plant based evidence can unlock crimes.

We were asked to create a identity for Mark that was intelligent, simple and memorably executed. With a limited field of competitors in the UK (two at last count), having a considered identity would make Mark disruptive by default. The challenge though was to make sure this disruption doesn’t come across as a distraction and to avoid any territories that were insensitive to the gravity of Mark’s work.

In Forensic Botany the main tools at Mark’s disposal are his observational skills and his vast botanical knowledge. Appropriately the logo is a skeletonised leaf that resembles an observing eye.

Interestingly when not working in forensics Mark is a field botanist, public speaker & television personality. The word ‘Forensics’ was omitted from the logo as the rest of the identity tells the story of his two worlds:
‘Plants Hold Secrets’ (used exclusively for Marks forensic work) and ‘Plants Tell Stories’ (used for all of Marks public facing work).

For Plants Hold Secrets we photographed plants that are often useful in forensic investigations

For Plants Tell Stories we photographed plants that are non-indigenous to the UK