Indianapolis retailer hhgregg, long known as an electonics and appliance superstore, has added a furniture and home department, which is shown at its store at 4161 E. 96th St.

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Faced with declining profits, the Indianapolis-based retail giant hhgregg known for its electronics and appliances took a gamble and began diversifying its product line.

After a trial period last year, the company founded in the 1950s now is selling a growing assortment of furniture, including sofas, love seats, recliners and dinettes, as well as fitness equipment, such as treadmills, ellipticals and stationary bicycles.

Company executives think they've found a winning strategy, as they seek to become a national retailer. Home products have increased from 2 percent of hhgregg's ...