Definition: A Member Value Proposition (MVP) offer members a clear reason to join, remain or contribute to the member organisation in terms of what they think is valuable. An MVP is why a member chooses one organisation or none at all. An MVP is not a list of member benefits. In days gone by, organisations had […]

Today marks the start of the final week for businesses to apply for a Growth Voucher from the UK Government. As a membership organisation you are eligible for up to £2,000 of match-funded support for business advice, including advice on a marketing strategy (see below for eligibility criteria). The programme features 11,500 strategic advisers, and I […]

Today, the Chartered Institute of Public Relations (CIPR) published its State of the Profession 2015 survey, in which over 2,000 PR practitioners participated. Some of the findings make sobering reading (a clear gap in gender pay, a lack of digital/social skills and low levels of diversity), but there are also elements to be positive about – I tend to […]

I have heard a few things recently which have made me think about the difference between public relations and marketing, and even if there is any difference. What do you think? Are they one and the same? Chalk and Cheese? Left foot and right foot? Two sides of the same coin? Are public relations and […]

Have you heard the phrase: “Sell the sizzle”? When writing any marketing copy make sure you remember that you are trying to entice action, e.g. engage a member, encourage a person/company to join, etc. You need to get to know your audience and what information they will be interested in. They are unlikely to be […]