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What is a digital marketing roadmap?

Digital marketing roadmaps visualize how marketers use different channels to promote their product or organization. Digital marketing channels include SEO & SEM, social media, email, display/banner advertising and website conversion rate optimization (CRO). With so many channels in a marketer’s toolbox, digital marketing roadmaps bring clarity to complex plans, and help highlight the most important initiatives. Marketing leaders also use digital marketing roadmaps to promote their strategy throughout their organization. It’s a powerful tool for establishing buy-in, support and enthusiasm for marketing initiatives.

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Pivot and Filter

Need a custom data set? You don’t need a different roadmap. Tailor what you show, then save that view for later.

Resourcing

Visualize how resources will be allocated by assigning roadmap items to specific people or departments.