Mark Johnson (markjohnson@loyalty360.org) is president and CEO of Loyalty 360 — The Loyalty Marketer’s Association (www.loyalty360.org). Loyalty 360 is the only organization that addresses the full spectrum of issues involving both customer and employee loyalty. An unbiased, market-driven clearinghouse and think tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market-driven research, actionable case studies, and networking opportunities. Prior to founding Loyalty 360, Johnson designed and administered loyalty, CRM, and data-driven marketing communications for industry leaders such as Fifth Third Bank, Stored Value Systems, and Size Technologies. A sought-after speaker and writer, Johnson is frequently called upon to share his expert insights into customer and employee loyalty issues.