Of course they should compare it to the full price Kindle if they should compare at all! (I actually wholeheartedly hate this kind of advertizing!)
I don't think it's fair to put much value on the so called screen protector. It's not something you need on any of these devices!
And the value of the power adapter is silly too. I'd much rather not have it included and a lower price! No value at all for me, and I'm sure many others who already have one!
The reading light I agree on though. Sort of any way...

That kind of advertising is a strika against BN för me. I'm not a Kindle fan, I doubt I'll ever consider a Kindle, but comparisons should be fair!

The Nook device is fine. I don't care for some of their marketing such as:

Quote:

Reading time is your time and you don't want to be interrupted. NOOK lets you immerse yourself in your reading without being distracted by annoying ads like those that appear in some Kindle eReaders.

For someone that doesn't know better, they would assume popups appear in Kindle books like cardstock cigarette ads in old 60s era paperbacks. No advertising outside the homepage or the screensaver. I never notice them at all unless Monkey alerts us about a good deal.

The fact that, to the best of my knowledge, no stores in the US sell the Kindle without ads, and you have to look very, VERY hard on "amazon.com" to find any mention of the fact that non ad-supported versions even exist.

One does not have to look far to purchase the NON-ad version, as pointed out above. And anyone who mistakenly purchases the ad-supported version can elect to remove the unwanted ads.

I am just a single consumer but in my circle of friends and colleagues non-ad Kindles = 29, ad-supported = 0.

Actually, the ad version is what is sold at Target and most of the stores. I do not believe you can buy a Non-Ad version at a physcial store. I could be wrong but I have never seen the non-ad version at a store.

They should be comparing the Nook with the KT WiFi, I don't care with or without ads. They didn't because the Kindle is less expensive. Toss in that I don't anyone who buys a screen protector and their cost comparison goes out the window.

And their comments on the ads is misleading. The ads are only on the screensaver and the menu. The way Nook has it worded the ads are in the book.

Per the Wall Street Journal, “Barnes & Noble Inc. bore the brunt of Wednesday’s antitrust settlement between the U.S. government and three major book publishers, losing 6.4% of its market value on Thursday alone and tumbling 17% this month.”

I'm glad they had the "win" of the first release of this. It will likely be pretty common fairly soon. Ereader devices seem to hit during May and June, probably because of the big book-related events going on then.

I like the idea of a built in light (I have lighted covers for my ebook readers, and it would cut down on the cover weight and bulk. I have been considering getting non-lighted covers and using a clip on light as needed.), but I would only purchase a new ebook reader with a light if the contrast and clarity of the screen were not degraded by the addition of a new layer on top of the screen to account for the lights. I wasn't crazy about the Sony PRS-700 in comparison to the PRS-505. I'm very curious as to what the new Nook looks like in person. It will likely unfortunately be a while before I am able to see one in person.

I would only purchase a new ebook reader with a light if the contrast and clarity of the screen were not degraded by the addition of a new layer on top of the screen to account for the lights.

That's just not possible; any layer you add to the screen will negatively affect clarity, it is just a question of how much it is affected and whether the benefit of the light outweighs the loss of sharpness . But you are right that needs to be seen in person to decide.