Taking on the Spring/Summer 2020 shows in Paris, Grailed curated an inclusive fashion week experience—Grailed Paris: "No Appointments Necessary"—during the most exclusive men’s fashion event of the year. Upending the limits of the fashion industry's strict RSVP norms, an airdropped announcement brought the event direct to the phones of the people of Paris, inviting thousands of Grailed members and community newcomers from over a dozen countries to shop the best showroom in the city—no appointments necessary.

Over its four-day residency, the crowds embodied the offbeat, dynamic and varied perspectives Grailed’s online marketplace within the real-life realm.

“When people are interacting with the site in a digital way, that’s one thing, but to interact with each other in a physical way, that’s what we really wanted,” noted Grailed CEO Arun Gupta, reflecting on the "No Appointments Necessary" event with Glossy. “One of the biggest wins that came out of the event was people who met on the first day of the pop-up and came back together as a group later in the week.”