Last month TheLineBtwn attended TechDay 2015, New York’s largest startup event, with over 400 exhibitors and more than 10,000 attendees. Continue reading if you want to know everything about this event!

Last month TheLineBtwn attended TechDay 2015, New York’s largest startup event, with over 400 exhibitors and more than 10,000 attendees. Continue reading if you want to know everything about this event!
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We have recently attended a fascinating workshop on storytelling at General Assembly called: “Storytelling for entrepreneurs: Presentation to elevator pitches” and we want to share our experience with you.
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BTWN

Philosophy

Philosophy

The Line Between (TLBtwn) provides assistance to cultural and creative industries in developing effective and genuine digital communication platforms.

Our focus is to build and implement digital marketing strategies through search engine and social media marketing, design and website development, and the creation of multimedia content.

TLBtwn recently opened in New York City as the American branch of the established European Company MASmedios, which has been offering digital solutions for cultural and creative industries for over fifteen years.

Backed by this experience, TLBtwn upholds this practice and adheres to the advantages derived from a totally involved multidisciplinary team comprised of designers, developers, engineers, analysts, physicists, artists, documentary makers, and digital marketing experts.

Whatever the challenge, whether it is to drive traffic, bring further visibility, increase brand loyalty or enhance your reputation – our team of experts will make a difference!

Search Engine Marketing (SEO; SEA; LS)

Search Engine Marketing (SEM) can be broken down into three main services that are designed to get your business listed on the first page of a search engine results page: Search Engine Optimization (SEO), Search Engine Advertising (SEA) and Local Search (LS).

We strongly believe you should have an effective search engine marketing program in order to reach your targeted audience and obtain a high return of investment (ROI). ROI in search engine marketing has surpassed all traditional media and other Internet advertising media.

At TLbtwn we work with experienced and incredibly talented marketing analysts in order to fulfill our client´s online marketing challenges. Our team of SEM consultants will develop personalized campaigns focused in bringing tangible results to your business.

Search Engine Advertising (SEA)

Search Engine Advertising allows your website to get listed on the first page in search engines even if the page does not usually rank high in organic search results. This is a great way to market your products and services as well as to take advantage of all the benefits search engines can offer.

Local Search (LS)

Due to the increasing interest in local search, Google, Yahoo and Bing have set up proprietary platforms to serve local results for search key phrases. Local search has grown (almost 40% of all Internet searches are for local businesses) to be a critical component for any company that wants to be advertised in a local market.

Social Media Marketing

By utilizing the potential of social media, companies can attract new clients, build brand loyalty, provide customer service and get real-time feedback. The key is selecting the best social media outlet that better reflects your company´s mission and goals and brings the most ROI.

The Line Between enables companies to track, analyze, measure and report on the ROI of their programs, traffic, actions, leads and sales sourced from social media. We will guide you on how to optimize your accounts in order to generate maximum exposure. We will provide you with the tools to increase followers on Twitter, gain more fans on Facebook and get your clients and potential customers to engage with you on a consistent basis.

Analytics & Results

At The Line Between (TLbtwn) we provide assistance to businesses understanding and leveraging their impact in the rapidly changing digital environment. We design research programs tailored to your mission and goals and we obtain relevant, timely and effective results, providing you with a clear picture of your digital marketing efforts.

TLbtwn can assist your brand with a full range of analysis and measurement offerings to optimize your digital marketing strategies and site usability.