Are you curious?

A Curious Experiment

Epicurean

You navigate the world via your tastebuds, finding yourself in backwoods bakeries, rooftop restaurants and tiki-themed speakeasies. But while loving such unique events and attractions, there’s a simple thrill in photographing a perfectly-plated Cacio e Pepe.

Spiritualist

You see the universe through your third-eye. There’s a mind-body awakening you achieve through sunrise yoga, meditation and the pleasures of a hot stone massage. Your love for others is shown by sharing how you practice wellness.

Challenger

You not only love sports and attend live games, you thrive on the thrill of competing against others. You’re the first to admit that to achieve any goal, you have to truly believe you can do it. And that’s what you do, time and time again.

Pathfinder

You prefer surfing the Pacific over surfing the Internet. Your phone is a distant second to a walk through the woods, or catching a sunrise from the mountaintop. The path you take is nearly invisible, leading others to wonder if anyone’s gone this way before.

Culturalist

You love traveling just to see something you never have before. It’s this discovery of culture that pulls you toward sculpture gardens and performances in every community. No matter what you’re immersed in, it’s the experience you crave most.

We filmed, followed and even genetically tested people to define the driving force behind curiosity. Our experiment yielded a surprise—a specific way to evaluate how being curious plays a role in travel. Start now to discover where it will lead you next.

The Curiosity Quiz

Which is most like you?

Hiking

Yoga

Brunch

Art class

Intense workout

Pick your shoes...

Hiking

Running

Natural

Sneakers

Dress

Pick a beach activity...

Surfing

Roasting s’mores

Looking at the stars

Sketching

Meditating

Pick a tattoo...

The Lion

The Tragic Comic

The Mountains

The Butcher Cuts

The Third Eye

Pick where you’re most comfortable...

In the kitchen

On the mountain

On stage

In the ring

On the yoga mat

What’s in the box...

A cat

A key

Stethescope

All of us

Bread

What would you do on vacation?

Fish

Eat locally

Admire art

Parasail

Visit a temple

Pick your travel style...

Active

Rustic

Relaxed

Experiential

Sophisticated

Pick a dream job...

Life Coach

Adventure Guide

Fashion Designer

Racecar Driver

Chef

The Curiosity Quiz

Culturalist

You love traveling just to see something you never have before. It’s this discovery of culture that pulls you toward sculpture gardens and performances in every community. No matter what you’re immersed in, it’s the experience you crave most.

You see the universe through your third eye. There’s a mind-body awakening you achieve through sunrise yoga, meditation and the pleasures of a hot stone massage. Your love for others is shown by sharing how you practice wellness.

You prefer surfing the Pacific over surfing the Internet. Your phone is a distant second to a walk through the woods, or catching a sunrise from the mountaintop. The path you take is nearly invisible, leading others to wonder if anyone’s gone this way before.

You not only love sports and attend live games, you thrive on the thrill of competing against others. You’re the first to admit that to achieve any goal, you have to truly believe you can do it. And that’s what you do, time and time again.