Tools not Rules

We’ve all worked with a Kanye at some point in time. They are the center of their world and we are all caught in their orbit. Their ideas are superior, they can’t be told how something is done and they don’t receive feedback well. They don’t play well with others and the bold ideas represented in their work are ultimately undermined by their ego, caustic communication skills, ultimatums and hyperbole. Eventually they become irrelevant because the ego that drives them fearlessly into a powerful creative space is the same thing that makes them unbearable.

They are an archetype, a caricature that is easily understood, used for what they are good for and ignored or dismissed when they are no longer relevant.

The amount of money they generate determines their longevity. Since of us don’t generate the flood of revenue that Kanye does, we need to be more personable and learn to collaborate. The quality of your work is important but so is your ability to communicate effectively and inspire. There isn't room for divas and shit-talkers in most companies and creative partnerships. If people don't enjoy your company, they won't want to spend time with you (unless, of course, they're making lots of money by spending time with you).

Strive to support the people around you. Elevate them and you elevate yourself. Don’t be a Kanye.