ICR and Kekst and Company were PR advisors to Apax Partners' acquisition of Answers Corp., the parent to social Q&A site Answers.com.

Funds controlled by Apax said Aug. 11 they inked a deal to acquire AC from its founders, Summit Partners and TA Associates for an undisclosed sum.

St. Louis-based AC also includes cloud data services ForeSee, Webcollage and ResellerRatings.

Kekst represented Apax in the Americas for PR regarding the deal, while UK-based Greenbrook Communications worked overseas media.

ICR supports Answers' PR operation, which is led by director of corporate comms. Cristina Dinozo.

Apax partner Marcelo Gigliani said Answers' consumer and enterprise focus opens the company up to unique growth opportunities. . "We look forward to supporting Answers' development through both organic growth initiatives and accretive strategic acquisitions," he said.