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When sports physiologist Allen Lim flew to Europe six years ago to work with America's top pro cyclists, he saw a lot of problems in the peloton. Riders complained about the diet of packaged bars, gels, chews and sugary sports drinks that fueled them through races like the Tour de France, and many were experiencing stomachaches, diarrhea and bloating. "I started seeing that when I used the products given to us by sponsors, I didn't see the performances that the products were claiming," says Lim. In a radical departure from what pro athletes are used to, he steered riders away from engineered foods and focused on feeding them fresh, whole ingredients, on and off the bike....

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When sports physiologist Allen Lim flew to Europe six years ago to work with America's top pro cyclists, he saw a lot of problems in the peloton. Riders complained about the diet of packaged bars, gels, chews and sugary sports drinks that fueled them...