Obama refocuses health strategy

WASHINGTON — Seeking to move past its website woes, the Obama administration is launching a two-pronged health care strategy this month aimed at avoiding enrollment snafus come January while also trying to refocus the public’s attention on broader benefits of the sweeping law.

President Barack Obama was to focus on those benefits at a White House event today. Flanked by Americans who the White House says have benefited from the overhaul, the president will try to remind Americans that his health law is preventing insurance discrimination against those with pre-existing conditions and is allowing young people to stay on their parents’ coverage until age 26. He’ll also take aim at Republicans, arguing that the GOP is trying to strip away those benefits without presenting an alternative.

Behind the scenes, the administration is furiously trying to rectify an unresolved issue with enrollment data that could become a significant headache after the first of the year. Insurers say much of the enrollment data they’re receiving is practically useless, meaning some consumers might not be able to get access to benefits on Jan. 1, the date their coverage is scheduled to take effect.

On Monday, administration officials and insurance company representatives began holding daily 7 a.m. meetings to discuss the enrollment data. Officials at the Centers for Medicaid and Medicare Services — the department overseeing the insurance exchanges — are also personally reaching out to individuals who have enrolled online to make sure their information is correct and that they are sending payments. Call center representatives are doing the same with people who enrolled over the phone.

“We are very mindful of making sure that consumers who want coverage starting in January are able to get it,” White House spokesman Jay Carney said.

The White House’s approach comes as Obama tries to recover from the deeply flawed rollout of his signature legislation. The failures have emboldened Republicans, put Democratic lawmakers facing re-election on edge, and contributed to a drop in Obama’s overall job approval rating.

Obama had set a Nov. 30 deadline for ensuring that the website was working properly for the vast majority of users. While administration officials declared over the weekend that they had met their goal, counselors helping people use the online health exchange gave the updated site mixed reviews, with some zipping through the application process while others are facing the same old sputters and even crashes.

The website troubles resulted in significantly lower enrollment than what administration officials had hoped for and it’s questionable whether the program will reach the 7 million sign-ups predicted by the Congressional Budget Office. The sign-up period runs through March 31.

But officials now say they are no longer as concerned about the overall number. They say the insurance exchanges will succeed regardless of the total, as long as about one-third of those who sign up are healthy in order to offset the cost of those with more expensive health problems.

“Our goal is to make sure that everybody who wants to enroll through the exchanges is able to do so during the open enrollment period,” Carney said. “We believe those numbers will be sufficient and that the pool of people who enroll will be of the necessary diversity to make sure that the ACA works as envisioned.”

The White House says it is buoyed by high traffic flocking to the website. As of Monday at noon, the site had about 375,000 visitors. However, officials would not say how many of those had actually enrolled in the insurance policies.

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