Marketing Communications and Consulting

Laura Sammons

Freelance Writer and Marketing Consultant

614-563-6258lcsammons@adifferentdirectionllc.com

P.O. Box 523Westerville, OH 43086

About MeSo, what do you want to know? I could tell you that I have 15+ years of experience in marketing, ranging from simple copywriting to strategy and branding. I could tell you that I have launched products for major publishers and written marketing communications and web site copy for a national news network. But here’s what you really want to know about me:

I love to write,

I’m professional and easy to work with, and

I have a passion for helping businesses large and small achieve their goals.

Of course, experience matters. I hold a B.S. in Marketing from Otterbein College. But my real education has been in the real world. I have worked in marketing in a variety of roles for the past 15 years, starting as a marketing assistant at a major publisher and working my way up to VP of marketing at an educational software company. Along the way, I’ve had the privilege and opportunity to learn from some of the best marketing and sales people in the industry. I have also had a chance to work in every aspect of marketing, and develop a deep understanding of how effective marketing can help drive business goals. A few highlights:

As a marketing manager, I developed branding strategy and marketing collateral for a whole new division in the educational publishing industry.

In the media industry, I helped a major network launch two new digital products. To get them off the ground, I helped develop social networking strategy and created materials ranging from email campaigns and brochures to web site copy and video scripts.

As a VP of Marketing for an educational software company, I was responsible for all aspects of marketing, from collateral and advertising to strategic direction.

My experiences on “the inside” of corporate marketing departments give me an in-depth understanding of what effective marketing communication is all about. Good writing is one thing. Effective marketing writing demands an understanding that goes beyond grammar and mechanics. At A Different Direction, you can rest assured that you are working with an experienced marketing professional who understands the business pressures you face and the goals you need to attain.

If you would like to learn more about my career, feel free to check me out at out LinkedIn: