Insight Venture Partners is an 18-year old private equity and VC
firm. Its strategy has been to target Internet and software
companies, but to shell out smaller amounts than some other large
firms.

Managing Director Jeff Horing says that while Insight isn't
likely to see a 20-30X return on a deal, it's also not likely to
lose a lot on a single deal. The firm's investors have responded
well to the safe strategy given the tough startup climate.
Companies that raised large amounts of money a few years ago are
now struggling or shutting down altogether. Many of Insight's
previous investors also invested in the new fund.

"We're the lead-off hitter, not the home-run hitter," Horing
explained.

Insight makes 10-20 investments per year. Its portfolio includes
crowdfunding company Indiegogo, mobile reader Flipboard, Twitter,
Tumblr and Shutterstock, a photo company that recently went
public.