Gucci Made to Measure

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Gucci Parfums revealed its new fragrance for men, Gucci Made to Measure, to top international editors.

The private cocktail and reveal was held at the House’s fashion show space in the presence of Gucci Creative Director Frida Giannini, Gucci President and CEO Patrizio di Marco, the face of the new fragrance campaign James Franco and P&G Prestige Vice President Luigi Feola.

Luigi Feola presented the new TV advertising campaign as well as the
behind the scenes and Director’s cut. The commercial was directed by
Nicolas Winding Refn and the print advertisement was shot by fashion
photographers Mert Alas and Marcus Piggott, featuring a discerning
ambassador James Franco in a Gucci Made to Measure tuxedo.

The reveal was followed by the European premiere of “The Director,” the
documentary about Frida Giannini directed by Christina Voros and
produced by James Franco.

Frida Giannini wore a Gucci One of a Kind gold lame blazer with a
gold lame racerback tunic, black leather leggings and a pair of black
patent booties.

James Franco wore a Gucci Made to Measure black notch lapel two button suit with a white dress shirt, black tie and black leather lace ups.