Super Bowl ads have become as much of an institution as the Super Bowl itself. Companies relish the chance to reach so many people at one time, and see it as a great way to make people aware of their product. Due to the size of the audience, the ads are not cheap (an estimated $3 million for a 30-second spot this year) – companies that spend that much money for one advertisement better be sure that they are getting their message across.

These companies can put months into developing their ad campaigns to be unveiled at the Super Bowl. A lot of times it works, and we are given some commercials we will never forget, such as the 1984 Apple commercial, the Mean Joe Green Coke commercial, and a personal favorite of ours, Reebok’s “Terry Tate” ad campaign.

But just as often as Super Bowl advertisements have been a success, they can also be enormous failures. With that in mind, we take a look at the Top 10 Failed Super Bowl Commercials.