Each of this classifications provides more relevant fields for your desired page.

After choosing your desired classification, you’ll be asked for an official name for your Facebook business page

Complete the “about” section. This section serves as the main 2-3 sentence description for your company. It will be on your main page, thus make it short and memorable. Make sure you include a link to your company website as well. Also ensure that this information sets your brand apart, making your page even more appealing to potential followers.

Here is also where you can select your unique domain (that, can only be changed once)

Here you will be required to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. The recommended size is 180 x 180 pixels

Add to favorites thru the vertical navigation bar to the left of the News Feed. This is similar to bookmarking a web page in your web browser for easy access.

Gain access to more people. You will be prompted by Facebook to create an advertisement to draw attention to your page. It is advised that you avoid starting any ads at this stage, cos there are no compelling content on the page yet

Get to understand the admin panel. You will be asked by Facebook if you’d like to “Like” your page. It is advised, that you avoid doing so at this stage. This activity will appear in News Feeds of those you’re connected to personally to on Facebook.

In the top navigation, an option for “Settings” will appear, tap that along the left side, a vertical navigation bar with different sections should appear. Here they are;

Page Info: This is where additional details about your business can be added. This section also unveils different fields depending on the classification you selected in step 1

Notifications: This section enables you to customize when and how you’d like to receive page alerts. Set a frequency that fits your social media marketing schedule.

Page Roles: Here, you can invite other colleagues to make changes to your pages. Below are some suggested lists;

A public relations manager who needs to answer any delicate questions.

A support representative who can help those seeking answers to technical questions.

A designer saddled with the task of uploading new photo relative and creative to the page.

You can now populate the page with content and invite users to be a part of your growing community.

Post: Facebook provides six different posting options:

Plain text status

Photo with caption

Link with caption

Video with caption

Event page

Location check-in.

While posting on your page, be sure to use a variety of content. You can click the little grey arrow in the top-right corner of each Post and then tap “Pin to Top” to move one of your posts to the top of your Page’s timeline for 7 days. You can use this feature for product announcements, business anniversaries, and other major events related to your brand.

Cover photo: This is a branded image to help attract people to your page. The official photo dimensions are 851 x 315 pixels.

After posting content on the page, you can now start strategically invite users to like it. Thereafter, go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your page and content.

Lastly, tap the “Insights” option in the top navigation to view the following

Overview: Thru this tap, you get a 7-day snapshot of your metrics such as Page Likes, Post reach, and overall engagement.

Likes: With this tap, you view your overall fan growth and losses. If you’re employing paid efforts, you will be able to see the breakdown of paid to organic growth.

Reach: This feature highlights the raw number of people your page is reaching every day.

Visits: This tab shows you where on Facebook your viewers are coming from, you can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.