Whats Next

Mar2007

Ksubi: Sun Collection

A SUNNY OUTLOOK

Ksubi: Sun CollectionA SUNNY OUTLOOK

Ksubi, an international fashion and lifestyle brand, formerly known
as Tsubi, based in Australia with a cult following among celebrities
and fashionistas, introduces its first sunglass collection. Included
are 16 styles in oversize, vintage-inspired aviator, shield, rectangular
and square designs Frames are zyl, magnesium and sheet stainless
steel and come in three colors each in shades ranging from gunmetal,
silver, brown, black, white and tortoise to blue, burgundy,
green, pink and yellow. Lenses are made of NXT or CR-39. The sunglasses
are sold in select
high-end boutiques
and optical shops.

PHILOSOPHY:
“My target
customers are people
who have a taste and
passion for design and
innovation. I don’t have
a logo because I don’t
design glasses for individuals
who need a status boost,
but rather for rock stars—
or those who think they
are,” says Ksubi eyewear
designer Graz Mulcahy.
MARKETING:
A look book is available. Each
frame comes with a case and sock/pouch.
PRICE POINT:
$$$$
to $$$$$. For additional
information,
contact Ksubi Eyewear,
(323) 874-1227; web
site: www.ksubi.com

TIP
In 2000, two Australians,
George Gorrow and Dan Single,
produced a denim-based casual wear
collection in a friend’s garage. The
clothes had a ragged hobo look and
much to the designers’ surprise
received a series of major orders.
They named the brand Tsubi—
now Ksubi—a nonsense
word having no
meaning.