Thursday

Non-Profit Guerrilla Marketing: UNICEF Dirty Water

To educate the public about the issues of unsafe drinking water, UNICEF came up with a guerrilla marketing promotion unique to all others. UNICEF workers created a soda machine that dispensed "dirty water" for consumers to "purchase". All different types of bottled "diseases" were put into the soda machine, including: Malaria, Cholera, Typhoid and Dysentery. By the end of the day no one drank the water but hundreds donated money by inserting money into the machines and by texting mobile messages to a specified number. Watch the video to see the public's reaction to this great street stunt.