/04 BROADCASTING

/05 EVENTS

Another example is the recent Legia eSports Cup 2016 Tournament which took place two weeks ago with 10 European Football club participation.

The Next Level and eSports Daily News partnered for an Exclusive interview with Pedro Honório Silva, Qwatti eSports Agency founder and Legia eSports Cup 2016 Tournament organizer about the event.

Q: Legia FIFA Tournament took place recently in Warsaw on Nov 5th and 6th. How did you manage to organize this first European event?

PH : My partner and I created Qwatti 18 months ago and we knew at the time that Pro clubs were going to invest in eSports. Honestly, it went faster than what we expected. We’ve been working on the idea to promote eSports & Pro Sports and to organize tournaments like the one which took place in Warsaw in partnership with the Legia football club. I have to send a big word of appreciation for Legia’s Marketing Director, Wiktor Cegła, who invested a lot in this event and was an excellent host.

Q: For this event, there were only players represented by Professional teams vs. traditional eSports teams. Why was that?

PH: eSports is not a new thing in Europe. Sports franchises began getting into eSports slowly last year and now everyone is moving in very quickly to the point that now it’s pretty much mainstream.

Qwatti also works very closely with Pro Teams with their business strategy and wanted to showcase what an Event like this could look like without the normal eSports teams.

Another big factor was that ESWC (eSports World Convention) just recently happened and we didn’t want to duplicate that. We wanted to do something that hadn’t been done before.

Q: What is Qwatti and what teams do you work with?

PH: Qwatti is an eSports Agency which aims to assist Sports Franchises get into eSports by providing services like Event Management, eSports presence creation, Partnership Acquisition and Player Representation. We currently work with Pro Sports organizations in Europe, namely:

Sporting Clube de Portugal

Schalke 04

Legia Warsaw

We also work with eSports teams like Splyce, who we represent in Europe.

Q: What are your thoughts on EA and their partnership with League 1 and the FIFA eSports League?

PH: We believe this is an important step in the right direction. Our expectation is that, with time, more and more countries will start doing their own FIFA League, to somehow mimic the Pro Football leagues. This will be key for FIFA development, hence the involvement of EA, but also to the development of eSports within Pro Sports Franchises.

Q: Why have 15+ European Pro Teams have made investments in eSports and yet 0 US MLS teams have entered the space?

PH: Football is by far the biggest sport in Europe. Sporting Portugal, for example, has been around for over 110 years.

The Pro Team digital strategy also seems to be a bit more mature in Europe than the US. I think both of those factors have contributed to why European Football teams have taken the lead.

Pro Clubs are starting to understand that this is a perfect angle to reach new market segments like Millennials.

Q: What were some of the engagement numbers from the Legia Sports Cup?

PH: Over the course of the 2-day event, we had a total of over 1M Views globally, on 4 different broadcasting platforms, and 43,000+ total hours watched on Twitch.

The highest Max viewers during the event was 11,000 people watching the final game.[PS2]

The event was also covered by 5 different TV channels in Poland, 100+ journalists requested accreditation and had covered in 20+ countries.

Q: It’s amazing that you got a Non-Endemic Brand like Doubletree to Sponsor the Event. How did they participate?

PH: The Doubletree in Warsaw is one of the most popular hotels in the area. They covered the accommodation costs for all eSports Athletes a Sponsorship deal around the overall Event.

Not only did they have full Branding associated with the Legia Sports Cup but had exposure at the Event itself as well.

In fact, when we were leaving, the Polish National Football Team was coming in to stay. That was pretty cool.

Q: It’s amazing that you got a Non-Endemic Brand like Doubletree to Sponsor the Event. How did they participate?

PH: The Doubletree in Warsaw is one of the most popular hotels in the area. They covered the accommodation costs for all eSports Athletes a Sponsorship deal around the overall Event.