Tiffanys Rubedo Line Stirs Debate Over Meaning of Metal The New York Times.
Now Tiffany Co. is trumpeting that, in honor of its 175th anniversary, modern-day alchemists have made a new precious metal to adorn the wrists, fingers and necks of its wealthy clientele. Trademarked as Rubedo which means red in Latin, this pinkish mixture of gold, silver and copper has been fashioned into items priced at 200 for a slim pendant to 7500, for a wide cuff, less expensive than the gold versions, but more than the silver.

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A Peek Inside Tiffany Co.s New Café, Where You Can Yes, Eat Breakfast at Tiffanys Vogue.
Photo: Courtesy of Tiffany Co. The new café also got attention for its striking blue decor. To be more specific, its Tiffany Blue, a color so synonymous with the jeweler that its trademarked. There are Tiffany Blue leather banquettes, Tiffany Blue chairs, Tiffany Blue plates from their Color Block collection Tiffany Blue trim, and walls with amazonite, the nature version of Tiffany Blue.