Preparing for Impact: The modern enterprise is already buried in data. But decisions about how to deal with the onslaught will define the big data winners.

In 2012, Oracle researchers prepared From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, a survey of more than 300 executives from North America. The goal: to understand how prepared the organizations are to manage their data and extract intelligence that benefits the business. The findings reveal that most are not ready for big data, and nearly all said their information systems needed to improve. The data impact also differs from industry to industry, with some standing to benefit (or suffer) more greatly then others. Are you ready for the data deluge?