Applicable to any pre-Euro 5 vehicle, registered by
31st December 2009, the scheme will enable eligible consumers to
benefit from a scrappage incentive of between £2,000 and £7,0001 on a
variety of Ford models. This includes the new high-tech Fiesta and Transit
Custom. The Ford scrappage program will run to the end of the year and is
effective for registrations from September 1st to December 31st 2017.

Pollution

“Ford shares society’s concerns over air quality”, said Andy
Barratt, Chairman and MD of Ford of Britain. “Removing generations of the
most polluting vehicles will
have the most immediate positive effect on air quality, and this Ford scrappage
scheme aims to do just that. We don’t believe incentivising sales of new cars
goes far enough and we will ensure that all trade-in vehicles are scrapped.
Acting together we can take hundreds of thousands of the dirtiest cars off our
roads and out of our cities.”

Data from the SMMT shows
that there are approximately 19.3 million pre-Euro 5 emission level passenger
cars on the UK roads today and reducing that number, through scrappage
programs, would have the effect of reducing CO2 by 15million tons per
year, equivalent to the annual output of approximately three coal-fired power
stations.

Going Forward

Medium to longer-term actions to improve air quality include
a plug-in hybrid version of the Ford Transit
Custom, due to start trials later this year. The Transit PHEV is planned
for commercial introduction in 2019 and is part of Ford’s total investment of
$4.5 billion in electrified vehicles by 2020, which also includes a fully
electric, long-range SUV.