No laughing matter for Santa, Giant

PUB. DATE

December 1999

SOURCE

Advertising Age;12/20/1999, Vol. 70 Issue 52, p45

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article recalls a television advertisement created by Leo Burnett Co. for Green Giant Co. in December 1969. As every child knows, the greeting, Ho ho, ho belongs to none other than Santa Claus. However, the past several years have seen this yuletide laughter being exploited in a most successful advertising campaign. The Jolly Green Giants finds himself having to defend the originality of his Ho,ho,ho as he greets Santa. Santa responds by claiming that the line is his. Being at a loss for word, the Giant responds by bestowing on Santa a pack of goodies from his garden. With that Santa immediately changes his tone.