Now open on Grand Avenue

Press Release:

​NEW TOY STORE FOR TEENS AND YOUNG ADULTS TO MAKE ‘MISCHIEF’ ON GRAND AVENUE

Mischief Toy Store moves its eclectic selection of gifts for older kids to a permanent home

ST. PAUL, MINN. — February 19, 2016 — A quirky old Victorian with plenty of room to explore will become the new Grand Avenue home of Mischief Toy Store. The store, from husband-and-wife team Dan Marshall and Millie Adelsheim, former owners of Peapods Natural Toys, will open February 20th at 818 Grand Avenue, half a block east of Cafe Latté in St. Paul.

Mischief is a toy store for all ages, but particularly for older kids, teens, and young adults. The store features a curated selection of games, art supplies, pop culture, anime gifts, outdoor adventure gear, jewelry, and kinetic toys. Mischief also offers books and comics selected by the owners’ 19-year-old daughter, Abigail; an international candy selection, and hard-to-find sodas like the elusive Japanese ramune.

“At Mischief, shoppers will encounter the unexpected, and even the irreverent — from lock-picking kits to feminist comics,” said Marshall. “But we also specialize in games and activities that get family members to put down the phone and connect with each other. And fun. Heck, even grownups need toys to play with!”

“We’re trying to take the idea of mischief to heart —to challenge stereotypes about children and teens,” said Adelsheim. “You don’t just have to buy them a gift card — there’s a lot out there for this age group that other stores ignore. Mischief is a type of toy store we hadn’t seen before, something fresh and different.”

The couple, who have four unschooled children of their own ranging from 19 years old to 3 and a half — all of whom are involved in the store on a daily basis — previously owned the natural toy store Peapods for 16 years until it closed in 2015. “Our kids grew up and we grew up with them. Mischief is an authentic expression of who we are today,” said Marshall.

Mischief’s new store will also feature a game and community room for book clubs, game nights, and Magic the Gathering events. “It’s exciting to be on Grand Ave., where there’s such a vibrant sense of place, and a neighborhood of businesses where customers can experience a sense of discovery you might miss when shopping online.”

The store will host the grand opening for its new location on March 19th from 12 a.m. to 3 p.m. with activities including a Mischievous Easter Egg hunt for kids 10+, teens, and young adults, complete with prizes and booby-trapped eggs. “There will be glitter!” Adelsheim promised.

Mischief Toy Store, a store for all ages, featuring a curated selection of games, art supplies, pop culture, anime gifts, outdoor adventure gear, jewelry, and kinetic toys, will be located at 818 Grand Avenue in St. Paul, Minnesota. Visit Mischief online at www.mischieftoy.com, and track them on Facebook, Twitter and Instagram.