The International Data Corporation expects that by 2020, spending on the Internet of Things (IoT) will be $1.7 trillion and the IoT will have an impact on most, if not all, industries. But what does it mean for us, the translation and localization world? By using the data streams from connected endpoints, businesses will be able to analyze customer buying habits across platforms and gain deeper insights into the customer buying journey. All this content and data can’t possibly all be translated. The volume and the number of language pairs would break any translation budget. So what can be done? The need for faster turnaround times calls for an iterative localization approach — proactive rather than reactive. By incorporating machine translation and good terminology management with a new approach to localization processes, we can start to bridge the gap between data and translation. While IoT is often regional, the industry also needs to understand the technical and legal nuances of connecting IoT points in various countries. The IoT players need to understand the implications of tracking things across borders. Our localization industry can support these IoT issues through advice and testing.

Localization World, Ltd

LocWorld is the leading conference for international business, translation, localization and global website management. Attendees are the people responsible for communicating across the boundaries of language and culture in the global marketplace. With a specific emphasis on global business, the conference provides an opportunity for the exchange of high-value information in the language and translation services and technologies market.

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What Attendees Say

It was so interesting meeting people from all over the world and talking about how we could potentially work together.

Jenn VitelloContent Manager, Godfrey

I am happy to see such a wonderful organization that figured out the secret to getting people together in the right spirit and continues to instill the value of sharing.

Maryse BenhoffVP of AILIA; President, BG Communications, Ltd

Fantastic! The presentations were very good (interesting, presented in a professional way, contained substantial information and were inspiring at the same time). The site was comfortable, exhibits interesting and the food was marvelous.