ActionSprout: Connecting Nonprofits

Sep 9, 2016

ActionSprout is a tool that helps nonprofits make the most of their connections on Facebook. The platform utilizes an app housed within Facebook to engage followers in social actions (such as subscribing to a newsletter or donating to a cause), which both moves engagement beyond likes and shares, and amplifies nonprofit messaging on Facebook. Organizations such as UNICEF and Greenpeace have used this tool to create petitions and event sign-up sheets, track metrics, gather contact information, and grow their nonprofit's network significantly.