Research and Publications

Janice Bell

Completed a chapter with Ginny Soybel and Bob Turner in the new book “The Entrepreneurial Leader.”The chapter is entitled “Sustainability Metrics:Has the Time Arrived for Accountants to Embrace SEERS Reporting?”

​Presented a paper, “Business Case for Sustainability Reporting: Impact on Job Desirability and Salary” at the ENROAC Conference (European Network for Research on Organizational and Accounting Change) in Lisbon, Portugal.​

Eli C. Bortman

Presented at a workshop put on by the Boston University History Department for History and Social Studies teachers in the Boston Public Schools. The topic was how politics and prejudice could affect a criminal trial, specifically the Sacco and Vanzetti case.

Larry Carr

Published: Petty, Ross D. "Naming Names: Part Three – Safeguarding Brand Equity in the United States by Developing a Family of Trademarks." Journal of Brand Management 17.8 (2010): 561-67.

Robert Halsey

​​Completed a new introductory financial accounting text book, Financial Statements: Construction, Analysis and Forecasts with Michael Fetters and Virginia Soybel, to be published in 2014.

Published the 2nd edition of Advanced Accounting by Halsey, Robert F. and P.E. Hopkins, Cambridge Business Publishers.

Published the 5th edition of Financial Accounting for MBAs, which is now the market leader in MBA accounting text books.​ Published a new text book, Advanced Accounting by Halsey, Robert F. and P.E. Hopkins, Cambridge Business Publishers.

Completed the 5th edition of Financial Accounting for MBAs, which is now the market leader in MBA accounting text books.

Using the Law to Protect the Brand on Social Media Sites: A Three “M”s Framework for Marketing Managers, 35(9) Management Research Review, 758-769 (2012).

From Puffery to Penalties: A Historical Analysis of U.S. Masked Marketing Public Policy Concerns, 5(1) Journal of Historical Research in Marketing, 10-26 (2013).​

​Ross D. Petty (2011), The Evolution of Trademark Law and the Co-development of the Concept of Brand Marketing in the U.S. before 1946, 31(1) Journal of Macromarketing 85-99.

Ross D. Petty (2011), Labels and Trademarks and Prints, Oh My! Legal Evidence of US Interest in Brand Protection in the 1800s, Marketing History in the New World, Proceedings of the 15th Biennial Conference in Historical Analysis & Research in Marketing (CHARM) 145-156 (L. Neilson ed.).

Ross D. Petty, Susanna H. S. Leong and May O. Lwin (2010) Slogans that Both Promote and Identify the Brand –Using US and EU Trademark Law to Protect Slogans from Imitation (with), 29(3) International Journal of Advertising 473-500.

Ross D. Petty (2010), The Strategic Use of Legal Margins: How to Introduce an Extension of Someone Else’s Brand in LEGAL STRATEGIES: HOW CORPORATIONS USE LAW TO IMPROVE PERFORMANCE, Antoine Masson and Mary J Shariff, eds. Chapter 15, 317-334.

Ross D. Petty (2010), Naming Names: Part three –Safeguarding brand equity in the U.S. by developing a family of trademarks, 17 (8) Journal of Brand Management Special Issue on Brand Governance –Managing and Safeguarding Brand Equity 561-567.

Ross Petty made the following presentations during the 2010-2011 academic year:

International Advertising law and Regulation: A Research Review and Agenda –The Devil is in the Details. Presented at the 2011 Marketing and Public Policy Conference, Washington, DC (June 2011).

Labels and Trademarks and Prints, Oh My! Legal Evidence of US Interest in Brand Protection in the 1800s.Presented at the 15th Biennial Conference in Historical Analysis & Research in Marketing (CHARM), New York City (May 2011).

The World Wide Web vs. National Trademark Laws –Protecting the Brand in Global Commerce. Presented at the International Trade & Academic Research Conference, London, UK (Nov. 2010).

The “Amazing Adventures” of Super Hero® Presented at the Annual Meeting of the Academy of Legal Studies in Business, Richmond, VA (Aug. 2010).

Ginny Soybel

Completed a chapter with Jan Bell and Bob Turner in the new book “The Entrepreneurial Leader.”The chapter is entitled “Sustainability Metrics:Has the Time Arrived for Accountants to Embrace SEERS Reporting?”

Bob Turner

Completed a chapter with Jan Bell and Ginny Soybel in the new book “The Entrepreneurial Leader.” The chapter is entitled “Sustainability Metrics: Has the Time Arrived for Accountants to Embrace SEERS Reporting?”

Joanne Williams

Published the following articles with Craig Ehrlich:

“Accountants’ Liability in Compiling Financial Statements: Why the Disclaimer in Compilation Reports doesn’t Always Work – and What to Do About It,” The CPA Journal, January 2011, pp. 16-23.

"The Interplay Between Case Law and Professional Standards for Compiled Financial Statements", American Business Law Journal, Volume 48, Issue 3, 409–448, Fall 2011.