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Guest Author: Nadine Mumford Sometimes, search engine results will have you questioning everything you thought you knew about marketing. Google ranks some businesses on page 1, and it often feels like there is no rhyme or reason to it. Why are competitors, regardless of business model, showing up higher in SERP (search engine results page)

Guest Author: Ryan Dearth “Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu Competitive analysis, or knowing the top competitors in your industry or vertical, is an essential strategy—not just for SEO, but for any marketing initiative. Any scenario where success involves doing something better than

Guest Author: Josh Pate I’ve always been a guy that believes actions speak louder than words. A lot of people say or think they’re mentally tough, but the reality is they quake at the first sign of adversity—unable to handle the tough times, though they say they can handle most anything. In sales, especially, I

By Stephen Douvros I’ve seen it a thousand times. You’ve seen it, too. Your website is getting visits from some interesting places, like what appears to be a former Soviet republic, or maybe Paris (France, not Texas), but why would that happen when you’re focusing all of your SEO efforts to optimize locally? What does

Guest Author: Justin Yurek The Myth of Knocking It Out of the Park “But there is no joy in Mudville—mighty Casey has struck out.” – Casey at the Bat When I was going to business school, I used to read a lot about Silicon Valley entrepreneurs. I’m talking about people like Sergey and Larry

Guest Author: Katie Woods Has anyone ever told you to do better? It’s easy to say, but it doesn’t provide you with any sort of plan or how-to guide. And do better as opposed to what? That horrible thing you do almost habitually? Ding, ding, ding! That’s it! What that person means, and perhaps does

Guest Author: Tim Pirrone In life and in business, failure is inevitable. Whether you could have parented your child differently in a certain situation or handled challenges at work better, failure is just around the corner, and you should welcome it. Successful professionals don’t rise through the ranks because everything is handed to them on

Guest Author: Liz Garrick We hear about the concept of failing fast often, but what does it mean? Do people actually try to fail? That doesn’t seem like a successful way to grow your career. Failing fast, to me, means taking chances that might not always end in success the first time around. But that

Guest Post by Gusto Loyal employees aren’t a rare species. But keeping the team stoked to come to work each day is an obstacle every successful company has to overcome—and it’s something every company can achieve. Considering that three million Americans quit their jobs every month, you’ll most likely have to deal with turnover at some

An ancient proverb states: “If ye are prepared, ye shall not fear.” This wisdom can be applied to many things, including taxes. Doing all you can to prepare for an audit will likely prevent you from being the subject of one. Bookly provides tips to help best prepare you for tax season: Outsource your