Premium Muffins

McKee Foods, bakers of the Little Debbie brand, has announced the debut of Little Debbie single-serve Premium Muffins. The muffins are available in the two most popular flavors of convenience store shoppers, Banana Nut and Blueberry, and will be in stores early in September. Little Debbie is combining its expertise in muffins with the direct store service of its independent distributor network to grow sales and profits for the convenience store channel. The new muffins are designed specifically for the needs of the convenience store shopper looking for an on-the-go snack. Muffins are a $155 million dollar segment of the Baked Sweet Goods category in c-stores. Nielsen convenience store scanner data indicates modest declines in muffin unit and dollar sales for the 52 weeks ended June 7, 2014.

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