Develop your Web Strategy
With Our Workshops and Webinars

Learn 5 steps essential for an effective web presence and how they determine a winning strategy. Our goal-oriented approach
uses marketing, business development, & management techniques to help you create a web site tailored for your business.
Contact Myra Nicholas at mnicholas@anson-bowles.com to get a schedule or ask about our self-paced tutorials.

Where to Start: Your Goals

What do I need?

Define what you hope to achieve with your website. (other than make money) The more specific you are with your goals, the easier it will be to create a plan to achieve them.
What is your objective? Be specific. "Build and grow my customer database in order to increase repeat sales by 30%." Not, "get more customer sales".

Some common website goals:

To establish a Web presence for an existing business

To provide an online "portfolio" for Seasonal or Show Vendors

To sell a product or service to a global market

To improve (or streamline) customer/member service

To keep existing customers/ members informed of new products and services

To make product or price information and updates available 24/7

To provide a community service, advocate a cause or position

To sell advertising, affiliate links and 3rd party offers

To generate sales leads or contact lists

To drive retail or other traffic to a physical location

Why do I need it?

Without an objective, your website won't tell your visitors what to do or go anywhere. The internet is full of websites with just that problem!

Where do I get it?

Ask yourself why you want a website, what you want it to do for you and/or your company.

Can I...

Do it myself?

Yes. In fact, you are the one that has to define the goals for your website.

Learn How?

Yes. We offer a tutorial with planning documents that will take you step by step through the planning process. We've developed a series of exercises that help you develop your strategy, find your audience, and discover your competitive advantage.

We also have an "Intro to Business Website" workshop, a 2-day workshop that takes business owners through the process of developing a website strategy, including visitor profiling, creating goals, competitive analysis and defining the major components that you'll need.

Hire a professional?

It is your business, but you might want help from a marketing professional. Anson-Bowles can help you through the process by asking the right questions. We often conduct strategy sessions that help companies develop a successful plan.