The founder of LendingClub, ousted two years ago, pledges not to make the same mistakes with his new company

Renaud Laplanche is taking steps to avoid the pitfalls he faced when running LendingClub.

He's keeping costs down by hiring outside the Bay Area and is focused on voter control and transparency.

Renaud Laplanche, CEO and founder of Lending Club.

Adam Jeffery | CNBC

More than two years after his ouster from LendingClub, Renaud Laplanche still owns millions of dollars worth of stock in the company he created, even though he's since started a rival online lender that's rapidly growing.

"I still very much believe in the company and the people who work there," Laplanche told CNBC.

For his second act in financial services, Laplanche is focused on avoiding past mistakes. He was forced to resign suddenly from LendingClub in May 2016 for a convoluted set of events involving the questionable sale of certain loans by the company and a lack of transparency with the board.

LendingClub has struggled to recover. Since debuting on the New York Stock Exchange at $15 in late 2014, the shares have lost more than three-quarters of their value to $3.38 at Friday's close.

Laplanche started his new company, Upgrade, in August 2016, three months after leaving LendingClub. His start-up passed $100 million in monthly loan originations in April. By way of comparison, LendingClub, founded in 2006, averaged almost $1 billion in monthly originations in the second quarter.

Laplanche sees plenty of room for both companies to succeed given that low unemployment and loosening regulations have spurred growth in consumer lending. At the end of the second quarter, there were $120 billion worth of outstanding personal loans in the U.S., according to TransUnion.

Here are some key things Laplanche said he's doing differently with Upgrade:

Hiring outside the Bay Area

While Upgrade is headquartered in San Francisco, just a few blocks from LendingClub, Laplanche has opted to hire people for the company's call center in Phoenix, where real estate and talent are much cheaper. Upgrade has 100 employees in San Francisco, and 180 in Phoenix, with another 25 in Montreal.

Laplanche said that he's able to find plenty of more affordable talent in the Phoenix region, hiring people with experience at banks and other financial institutions in the areas of customer service, loan servicing and collections. Those functions were all handled in San Francisco when Laplanche was scaling LendingClub.

Laplanche said he plans to eventually employ 300 people there.

Modern technology and new products

LendingClub was founded in 2006, and was a product of its age, with its core consumer lending service built on a traditional Oracle database designed to serve one primary function: personal loans.

"That's all it did for seven or eight years and the code was very specialized," Laplanche said. "It was hard to build the next product because of that."

A decade later, Laplanche has many more tools at his disposal. He built Upgrade using an open-source database called Postgres that allows him to link more services — or microservices — as the company grows. When Upgrade offers a tool to help customers monitor their credit or a new type of credit line and eventually a mortgage, the data from each source can be easily pulled together from different places.

There's a microservice for income verification and another for fraud detection, and "all of these components can be rearranged in different ways to create new products," Laplanche said.

In April, Upgrade introduced a personal credit line that allows borrowers to draw down money when they need it and only get charged interest on the amount they use. The balance turns into an installment loan, giving borrowers the ability to pay it off over a longer period of time at the same interest rate.

Transparency and conflicts

One problem Laplanche encountered at LendingClub was the way investments were made on the platform and how they were recorded. Big institutions, serving as lenders, could cherry-pick the loans they wanted to back, based on the data available about borrowers' credit histories and their likelihood to repay. Smaller retail investors were often given access to the leftovers, or the loans the big players didn't want.

There were also potential conflicts of interest. Laplanche and other executives were able to invest in various ways through third-party funds without a clear set of rules surrounding disclosures. One particular investment ultimately landed Laplanche in hot water.

At Upgrade, investors don't get to pick their specific loans. Rather, they set out risk parameters and can invest in the classes of debt that meet those selected standards. And if Laplanche or another co-founder or senior executive wants to invest on the platform or be part of any related-party transaction, they first have to get shareholder approval.

"It separates two activities that should be separate," Laplanche said. "What we do, which is loan origination and servicing, from what asset managers do, handling investor capital."

Board control and voting rights

Upgrade has raised three rounds of financing, most recently pulling in $62 million last month at a reported $500 million valuation. However, any investor coming on board is buying non-voting shares, meaning they're leaving critical decisions to Laplanche and his team of co-founders.

It's not uncommon for tech companies to put this kind of control in the hands of the founders. Google and Facebook investors have left much of their fate in the hands of Larry Page, Sergey Brin and Mark Zuckerberg. More recent examples include Snap and software company Domo, where the founders get to call the shots.

Laplanche said investors prefer it this way because it keeps the board and a few powerful investors from taking brash action that are not in the best interest of all shareholders.

"They specifically asked for me and the co-founders to have the voting rights so they can't be in a position where the board makes a decision that's not necessarily aligned with shareholders," he said. "Once you explain the rationale, it's almost a shareholder protection feature."

There are exceptions. For example, investments on the platform by founders require shareholder approval, as do things like mergers and acquisitions and capital raises.