"I'm so excited to be partnering with Keds®," said Swift. "I've been a fan of Keds® for years because they have two of my favorite elements of great style – they're classic and effortless."

Via a multimedia campaign, Keds® will be encouraging young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest. The initiative will be supported by scholarship opportunities, social media initiatives, video content, and limited edition product perfect for every part of a girl's life.

The partnership will kick off with limited edition red Champions, the most iconic Keds® sneaker style, commemorating the release of Swift's latest album, Red, and be available for purchase on Keds.com, TaylorSwift.com, Nordstrom.com and Journeys.com starting October 22.

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