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New York owner Matthew Parsons with Banks Long & Co Surveyor Matthew Brooks

A former High Street fashion shop in Lincoln will soon be transformed into an upmarket coffee shop and wine bar.

Matthew Parsons is currently turning the old Diversion premises, opposite Walkabout, into a place to relax and enjoy coffee.

The new venture will be called New York, due to its American theme, and will also offer a number of snacks.

Matthew was inspired to start the business in Lincoln because his parents, who live in Boston, have a similar shop which he used to work in while studying.

He said: “This part of Lincoln is fairly lively in the daytime, very popular in the evenings and seems to be getting busier. Several other businesses have been investing in this stretch of the High Street.”

“I am planning to seat about 60 people, by putting tables and chairs over several floors of the building, as well as a few outside.

“I will hopefully be creating around ten jobs and also working in the business myself.

“The idea is to open from 8am right through until late. At around 8pm, New York will be transformed into a wine bar offering a variety of alcoholic and non-alcoholic drinks.”

The unit was let by Banks Long & Co, who believe the upper end of the High Street is beginning to see a revival due to investment.

“The letting of these premises is another example of the high demand being seen for this type of property in Lincoln. This unit attracted a good level of interest and we received several serious offers.

“Mr Parsons is a local entrepreneur who is capitalising on the recent growth seen along this section of the High Street, on the back of recent lettings which Banks Long has agreed with businesses such as Patisserie Valerie and Saladore.”