“Seeing what the recommendations tool has done for our emails, I cannot wait to get Recommendations Web live,” said Matt Grimm, director of ecommerce at RST Brands, a manufacturer of premium outdoor furniture. “Having a tool like this live on our NetSuite SuiteCommerce site will change how we interact with our site visitors. The Bronto team has put great thought into how this solution works, and we couldn’t be more excited to launch it.”

Consumers increasingly expect a personalized and relevant shopping experience whenever and however they interact with a brand. To help commerce marketers meet these rapidly changing expectations and maximize conversion and engagement, Recommendations Web makes it easy to provide a seamless transition from email to the web by ensuring consistent branding and appearance of product recommendations across channels – all while helping to guide customers down the path to purchase with tailored recommendations. The user-friendly solution enables marketers to quickly and easily create business rules and personalize content to maximize conversion and engagement.

“Recommendations Web is game-changing for our customers,” said Bronto General Manager, George Moser. “Our goal has always been to help merchants maximize engagement and drive revenue by elevating the omnichannel shopping experience. The launch of Recommendations Web is another example of how we’re helping our customers stay ahead of increasing expectations and achieve their business goals.”

Unlike other marketing automation platforms that offer integrated web recommendations, the Bronto Marketing Platform makes it quick and easy for marketers to select the predictive rules or customize the display layout. Third-party providers often also require marketers to add custom code to every page where the recommendations appear. With Recommendations Web, the same set of recommendations can be used on multiple pages, minimizing the need to update or implement custom code when recommendations rules or designs change.

Recommendations Web is available now as an extension of Bronto’s email recommendations solutions.

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