5 SEO Tips to Improve Your Mobile Apps Search Engine Ranking

We all know that SEO is a tool that is very much helpful if you want to climb your way up to any search engine around. Search engine optimization is the key to let your brand be known and it is already been commonly used by almost anyone now. In fact, this certain tool is being used to almost any kind of device. If you want to reach such exposure, especially in terms of your Mobile Apps, you need to at least know how SEO works. Certain steps should be followed when you want to achieve a place on top. Though there are particular steps to follow, you don’t really have to fret about how hard the process will be; you just need the proper research and the right people to do the deed for you. To start, you should at least know these particular steps to improve your rankings so that your mobile app will soar high. Following are some of the Top Five (5) Best Ways to Improve Mobile Apps SEO Ranking for Maximum Downloads i.e. Android Apps, iOS Apps (iPhone, iPad, iPod Touch), Windows Phone Apps, BlackBerry Apps etc in SERPs.

Know the Intention of the Mobile Users:

Not all things in the desktop can be seen in mobile devices, so that means your brand will turn out to be different in Mobile Apps. There are a number of limitations that can’t be helped due to certain features; therefore, you just have to make things uniquely and equally appealing to your brand. Also marketers like you should develop an efficient mobile optimization to create exposure. You can request to make your mobile application more visible like making the screen size much bigger and much. In this case, you should learn how to collaborate with the right people in order to make and develop an effective strategy that suits your audience.

Your Mobile Application must be Designed in a Usable Manner:

Mobile experience must be of top quality. Although search engine optimization also values the content of your site, you must also consider you mobile application’s usability. You must take note that it should be user-friendly and easy to navigate. If you will not be able to make something that lets the audiences appreciate the app, Google will demote your brand due to the lack of value. To tackle this matter, you can use certain tools in Google such as Webmaster Tool, Developer Tool, Analytics, and the like.

Don’t Forget to Optimize the Meta Tags:

Meta tags are different in a mobile app; they differ in word limit. Make sure that your title tags will only be 40 to 60 characters and your Meta tags, 90 characters. Just like in desktops, a mobile app should also have a unique title to make it stand out. This strategy will definitely increase a brand’s visibility.

Create a Content that Suits the Mobile Device:

It is a fact that most of the people today already use their Mobile phones as a device for internet use. Because of this, one must take notice of how crucial it is to develop and expose a particular content in mobile applications. If this is the case, contents should be a lot easier to digest, short, and concise enough to boost user experience.

Put Yourself on the User’s Perspective:

You can’t just take a one-sided perspective when it comes to finding out what are the things that you should need to improve. It takes a user’s eye to find out things that are not visible to the creator. Of all the opinions given, the one that you should value is from the users. To make this happen, you can search for reviews or asked from the users what they think of your app. Also, you can try being a user too. By considering the user’s perspective, the chances of improving your app’s visibility will be high.

Search Engine Optimization is definitely a great standard and strategy to make your mobile application seen on the top ranks of a search engine. Because of the growing number of people who are using mobile devices, this is certainly a great way to make your brand known. Just learn and know a user’s preference; this way, you will be able to know what they want in an app. These steps do not end here though, continue to search and learn new ways to make your brand even more improved.