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Logo Design FAQs

Why do I need a logo?

Your logo stands in for your business’s brand in so many ways, whenever your customers come into contact with your business or website. The logo becomes a readily-identifiable symbol of the brand, which helps keep your business front-of-mind for the people you will turn into customers.

What is vector format, and why do I need it for my logo?

Simply put, a vector format digital image is made of lines and shapes, instead of pixels, which allows you to resize that logo without making it blurry. That results in a crisper, cleaner look on websites and other marketing materials that display your logo.

What if I want to animate my logo into a video?

After you get your logo designed, think how you want it to be animated and simply head over to the "Intros & Animated Logos" sub-category where there are hundreds of talented freelance logo animation specialists for hire ready to bring it to life for you!

How do I choose the right logo designer for my brand/business?

Once you’ve identified a pool of candidates based on style and availability, evaluate your candidates in terms of their level and type of experience, especially in your niche or field. Also, browse through their gig gallery for specific examples of prior work.

Why is the price for a custom logo design so often expensive?

The logo creation process involves several different aspects, from market research and conceptual drafts to design & final revisions. It requires both artistic skill & technical knowledge, on top of a thorough understanding of marketing and branding. A great logo involves much more than a simple sketch!

Why should I hire a professional to design my logo?

Logo design requires advanced skills that only professional logo designers have. The logo is a serious investment for your business, it's a brand asset that has high potential value for your company, so it’s smart to hire a professional logo designer from the start.