Understanding our Cognitive Processes

Jul 21, 06

According to the wikipedia , the term “cognition (Latin: cognoscere, ‘to know’) is used in several loosely-related ways to refer to a facility for the human like processing of information, applying knowledge and changing preferences.”

Here are some interesting links that you might like to explore:

You can view some of the experiments carried out by Daniel Simons and Chris Chabris in the area of visual cognition here.

Here is an example of Change Blindness. According to the site, ‘naive observers notice such changes about 30 percent of the time’ (Naive – I take it, means an average observor!)

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Jigyasa

Jigyasa was started in 2001 in Singapore. We work with organizations both big and small, with or without a human resources department who fervently believe that it is only through their people that they can gain a competitive edge in the market place.