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Archive for August, 2013

“They’re still quite restrictive for startups…” If you’ve just started a business and are looking for capital from the Small Business Administration…good luck to you. According to Adsheesh Advani of Entrepreneur.com if you’ve realized your dream of starting your new business, finding money to keep the doors open can be a hellish nightmare. Despite lending nearly $50 million a day, […]

The Reasons Will Surprise You Sweat pours from your brow like a tropical rainstorm. You’ve gone through these account ledgers, receipts and bank statements over and over again. But you still come up with the same number and it’s looking big and red. You’ve run out of money. One of the most embarrassing episodes we as business people and just […]

There’s Riches In Niches One of the biggest mistakes companies make when they launch any marketing campaign is trying to please everyone. A golf course I conducted marketing campaigns for fell into this trap. They felt that anyone should want to play their course. What’s not to like? There’s two courses, it’s not terribly long (under 7100 yards) and they […]

Learn how one company makes $20 million a year developing value propositions Play a game with me. Let’s say you’re starving hungry and want to order a pizza. You pick up the mail and see two ads for pizza places, here’s what the two ads say: Pizza Joint 1: The best pizza in town or Pizza Joint 2: Fresh, hot […]