Jim Crane Tells Astros Fans What He Thinks Of Them

In this Wall Street Journal column by Brian Costa discussing the Astros’ decision to gut the big league product, strip it down to nothing and basically assure that it has the chance to approach the “accomplishments” (is “decomplishments” a word?) of the worst teams in the history of baseball, owner Jim Crane made some arrogant statements that would make Marlins owner Jeffrey Loria cringe at the unthinking and obnoxious audacity.

The money quote from the mostly laudatory piece was the following:

“It doesn’t bother me that people want us to spend more money,” Crane said. “But it’s not their money. This is a private company, even though it’s got a public flair to it. If they want to write a check for 10 million bucks, they can give me a call.”

Was Crane smiling when he said this? Was he being facetious? Was he serious in essentially kicking the remaining fans that will be willing to pay money to go watch the 110+ loss monstrosity they’ve put together in displaying this level of “screw you” attitude?

While refreshing in its honesty, Crane is forgetting that he’s in a service industry and the fans are the key to making a baseball team work. Baseball is different from a “normal” business and it doesn’t exist in a vacuum. The roster the Astros have put together is going to have significant impact on the fortunes of many of those other teams due to their historic awfulness. Jobs will be saved and lost; teams will make or miss the playoffs based on their ability to beat on the Astros. In years past, I would have agreed with Crane if they made an effort to put a competent big league product on the field. That can be done as the Marlins under the aforementioned Loria have shown several times. The Astros aren’t doing that.

When your best pitcher is Lucas Harrell; your best hitter is Jose Altuve; and your closer is Jose Veras, you’re not winning a lot of games especially in the American League West. They’re feeding their fans garbage with the promise of a potential future coming to fruition in perhaps 2016 if all goes well with their rebuild. The elephant in the room is that there are no guarantees that it’s going to work.

They’re operating within the rules, but that doesn’t mean it’s good for the game and it made me rethink my belief that teams shouldn’t be forced to spend a minimum amount on payroll as they are in other sports such as the NFL and NHL. It’s bad enough that the Astros are not competitive, but that they’re so blatantly wallowing in the lack of competitiveness and doing so on purpose to garner revenue sharing money and have more cash to spend in the draft and on international free agent makes it feel overtly wrong. Crane’s statement to that effect is bold, frank and distasteful to the fans who will be willing to come to the park to watch the Astros in their current form.

As you can see here, it’s not a cheap little trek to go to Minute Maid Park with the most inexpensive tickets being $5 for the privilege of sitting in the upper deck of the outfield, then rising incrementally with the best seats fetching $160 a pop. Then they’re paying to park and spending money on food and items while there. Does that not count in Crane’s demands of someone who wants to watch a better team to give him money towards that end?

Crane’s right in that it’s a private company, but it’s a private company that is functioning within a group dynamic with 29 other teams. There’s also a certain amount of, as Billy Joel put it, “they rub my neck and I write ‘em a check and they go their merry way,” in being a sports owner. Maybe Crane felt that he made his money in private business and deserves to own something he can: A) enjoy; B) make money at while spending a limited amount of cash; and C) not have to eat crap from people.

He’ll learn, though, that he does have to eat crap from people. In this life, it’s unavoidable in getting what one wants. The President of the United States has to scrounge for money; pose for photographs; sell his agenda. It applies to everyone. The only possible way to prevent it is to make enough money to disappear; make other people enough money to disappear; or not have any money at all. And then disappear.

I mentioned Loria and he’s a relevant figure as a comparison. Considering the vitriol he attracts, think about this: he probably is being somewhat muted in his responses when criticized. So when he storms out of a press conference; makes ridiculous assertions that not even a sycophantic assistant would believe; calls former players like Jose Reyes liars; or insinuates that the fans should be grateful that they now have a beautiful new ballpark in Miami (without mentioning that they paid for it), he’s dialed down what he really wants to say by a substantial percentage. If a person is disposable in his eyes, I’d venture to guess that he makes George Steinbrenner look like Art Rooney in his treatment of them.

Crane showed the real Crane in his comments and it’s not a pretty picture. The ruthless businessman stuff isn’t going to sell while his team is this rancid. He needs to learn when to use “owner speak” and say something without saying anything or we’ll hear far worse than this in the coming years especially if the rebuild doesn’t go according to the blueprint or the inherent expectations in the conclusion of the WSJ piece:

“I didn’t make $100 million by making a lot of dumb mistakes,” Crane said. “We’re not going to get everything right, but we’re going to get a lot right.”

4 thoughts on “Jim Crane Tells Astros Fans What He Thinks Of Them”

It’s all about perception management. The Nats were basically doing the same thing as the Astros circa 2007-2008, but they kept claiming they had a “plan.” Of course, when the season ticket holder base plummeted as a result, they backtracked a bit and brought on Adam Dunn and Josh Willingham in 2009 to at least provide some offensive fireworks while they sought that coveted No. 1 pick in the draft. That 2009 team was awful as well (and resulted in the Nats getting Harper), but at least they were fun to watch occasionally.

Teams do it all the time, but Crane is being so brazenly flippant about it that it’s tantamount to spitting in the fans’ faces. Anyone who pays him money to see this team in 2013 deserves their fate. He needs help—serious help—in the PR department.