Marketing

NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.

And while Voice is still a relatively new channel, one out of four (25%) of DTC brand customers who were polled say they are making voice purchases (5% often and 20% sometimes).

LONDON, UK. 4th February 2020: Forter, the leader in e-commerce fraud prevention, today announced availability of the Forter Loyalty Program Protection solution to protect high value rewards programs from fraud and abuse, enabling merchants to offer enhanced programs with the best possible customer experience.

Episerver recognized as a leader for first time in Gartner Magic Quadrant for Digital Experience PlatformsReal WireMon, 02/03/2020 - 09:46

London, U.K., Feb. 3rd, 2020 – Episerver™, the customer-centric digital experience company, is recognized as a leader in the just-published Gartner Magic Quadrant for Digital Experience Platforms™. This recognition marks Episerver’s first-time placement in the leaders quadrant of this independent analyst report. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, the hiring of CEO Alex Atzberger and the acquisition of B2B commerce company Insite™ – all capped by the best sales quarter on company record.

The victorious were announced at a Gala ceremony at Troxy in London last night

London – January 24, 2020 – The winners of the 2019 UK & European Employee Engagement Awards, were announced last night at the gala ceremony at the iconic Troxy. With the blue riband Company of the Year award going to A2Dominion.

The Employee Engagement Awards honours those organisations that put workforce engagement at the heart of their business strategy. This years winners demonstrate how far-reaching Employee Engagement is today. They span manufacturing, banking, IT, pharmaceuticals, retail, public sector, service companies, transport and the sporting world.

NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high.

There is no denying the fact that reputation management is extremely important for every business, irrespective of its size as well as the industry that it belongs to. If you are interested in maintaining your reputation, the best place for doing it is undoubtedly by going online. The reason behind managing your reputation online is that the internet is a huge place where people are constantly posting reviews and looking for important information. The Internet is the place where people are constantly developing their opinions.

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization.

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications.

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization.

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications.

What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020.

Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes:

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We're a niche website on steroids! Formerly known as CMS Report, we are now socPub. After 10 years obsessing over content, we decided it was time to broaden our horizons with additional topics. We cover a number of topics including content management, marketing strategy, information technology, social media, and consumer technology.