The Darkside of the Promotional Pen Evolution

Posted August 4, 2016

How many promotional pens have you collected in your lifetime? You probably don't have a clue, do you? Chances are good that the number is far more than you could ever imagine.

Using pens to advertise one's business has been popular for years. After all, everyone needs a pen, right? Promotional pens make sense – they’re a useful tool that your customer can use and will hang on to for a long time, provide good branding exposure for the business and they’re inexpensive.

However, times have changed. There are now a lot of the ‘standard’ promotional pens around, and as a result, they’re not standing out as much and have lost the uniqueness that helped build your business brand. Instead of being mini-business cards, they have become simply, well, pens.

Enter the Evolved Banner Pen

So what is a business to do if the simple promotional pen has lost its ability to remind people of our services or products? Promotional pens are still a great idea given the advantages they have but yours is going to need to be a bit different to really help it stand out and make a difference for your business. Luckily, the promotional pen has evolved into a new and vastly improved version of itself that is making businesses that are using them really stand out. Introducing retractable banner pens and scroll Pens.

If you've ever wished for more room on your business card, then you are in luck. That is exactly what the banner pen can provide. Imagine being able to simply pull out a business card two and a half times bigger than the normal size right out from your promotional pen. What could you use all that glorious space for?

Using your banner wisely

So with the double sided pull out scrolls, you now have basically two and a half times the space of a normal business card to fill up with information and resources that the customer will find valuable. How do you best use that space?

Of course it helps if your information is something that the pen holder will need on a daily or weekly basis. This type of information will ensure that they not only keep your pen, but reference your expanded "business card" on a frequent basis.

Useful information means a longer lifetime for the pen

What if that pen served more than just one purpose? What if that scroll pen held information that we needed on an ongoing basis?

The answer is that the life of that promotional banner pen just got a bit longer. Wondering what kind of information may give your evolved promotional pen an extended life? Here are some quick ideas:

Do you live in a sports-minded town or city? You could include a schedule of the season's ballgames.

Helpful hints.

Emergency contact information.

Information on what to do if you are in a car accident. (Great for insurance salespeople!)

Anything and everything you can fit in the space that your customers can use frequently! The sky really is the limit on this.

The basic advertising pen served its purpose for many years, and now its evolved version, the pull out banner pen, stands ready to serve for many more years to come.

So one last time, we ask...what will you use all that glorious space for?