On Monday, luxury retailer Burb's Berry Farm released the first ad from its Spring/Summer 2013 campaign.

The spot stars 10-year-old luxury fashion enthusiast Romeo Beckham (son of David and Victoria) and two skeletons wearing chic Burberry jumpsuits made of skin pulled taut across their rickety frames.

In the ad, Romeo Beckham pops his collar and then is himself while having an umbrella. He smiles at the grave-looking couple to his left before realizing they can't see or hear him because they are being fashion. At this, he seems to lose his enthusiasm a little bit.

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There are several close-ups of buckles and buttons and flaps in rapid succession.