About Us

Lifeguardboats.com is the online home for the boat crafters of Semplory Company LLC. We make handcrafted replicas of lifeguard boats used by beach patrols along the Jersey shore and beyond.

In 2002 Semplory Company was formed by partners John Sempier and Trevor Lory. At the time that we started the business it was intended as a small hobby selling small items at a local flea market

As the years passed, we slowly moved away from the flea markets and into craft fairs and festivals, trying out a variety of products and crafts from garden ornaments and statues to metal sculptures and wine accessories.

A later move to the New Jersey shore with an address close to the local lifeguard station gave us the idea to try building and selling a few replicas of the lifeguard boats. The first attempts were admittedly not museum quality show pieces, but they seemed to meet with some success. We have been making them ever since and continue to make improvements to them as we go.

John has since had to step aside in his official role in the company, but he still helps out at some shows. That should come as good news to his many fans.

We’d like to thank our many friends, family, show organizers, lifeguards and fellow crafters who have made this such a rewarding endeavor. And of course we couldn’t do this without you. Thank you. Hope to see you soon!