Gotham Writers Workshop

For over 20 years, Gotham Writers Workshop has offered writing classes to both New Yorkers
and online members. With a growing legacy but outdated visual presence, Gotham asked Hyperakt
to reimagine their brand and refresh their website. I worked with the client to re-imagine their
information architecture to create a beautifully navigable website. The website will launch April 2018.

Client

Gotham Writers Workshop

My Role

UI/UX Design Lead

Partners

Hyperakt

Showcasing the new brand

One of the most exciting parts of the redesign was showing off Gotham's rebrand, created by Hyperakt.

Getting to know Gotham

Overview pages were created that clearly communicate everything a prospective student needs to know about the workshop. Custom handwriting and highlight effects were used to accentuate Gotham's new identity.

A course catalog that makes browsing easy

Classes are grouped by location, subject and format, allowing a student to find his or her perfect class.

A complete ecommerce experience

The checkout experience accounts for all possible consumer needs. Its clean, simple and fully responsive.