"We hit every facet of interactivity for brand engagement," said Daphne Weaver, CEO of CPM.

"We see T.R.U.C.K.! ™ as a game-changer in the live culinary event space ­­– completely disruptive," said Randy Fisher, president of CREaM the Company, experts in culinary event management.

CPM engaged Cameron Davies' Cruising Kitchens in San Antonio to assist in the design and build-out. "This asset simply didn't exist; we had to build it," said Davies. "It's our most sophisticated, advanced build yet."

T.R.U.C.K.! ™ is designed for complete brand engagement and will launch at Event Tech in Las Vegas, where thousands of leading brands gather to see the latest in social and interactive technology.

"We designed an interactive kitchen that connects brands emotionally to their consumers. Culinary is more than taste these days," said Jim Furci, managing partner and resident chef of CPM.

The Marketing Arm based in Dallas will activate the first of four T.R.U.C.K.!s ™ coming online in the next few quarters.

"The interactivity and engagement possibilities for brand activation with this asset are endless," said Ryan Matway, managing partner of CPM. "We're taking culinary to the next level."

CUTLINE

The advanced technology T.R.U.C.K! ™, a mobile competition kitchen, is set to change how brands interact with consumers.

About CPM Culinary Performance Media ™, a cross-platform media company, consists of experiential, digital, and traditional media in the rapidly expanding culinary space. The company publishes Florida Food & Farm magazine, and is based in Lake Worth, Fl.

About Cruising Kitchens Cruising Kitchens, based in San Antonio, Texas, is the leading custom food truck builder, kitchen truck builder, food trailer builder, and kitchen trailer builder in the nation.