CRAVE ONLINE: Has anyone approached you with success stories thanks to your book?
Eric Rogell: All the time. A lot of guys tell me it’s gotten them over their fear of approaching women and they’ve finally gotten themselves a social life. One of my buddies read it after breaking up with a longtime girlfriend, who he thought was The One, and figured he’d never meet another. He ended up dating a half dozen women within two weeks. My nephew also begged me for a copy after failing to hook up at college, and texted me that he ended up with a rotating group of 15 girls. (My sister still isn’t talking to me.)
Women tell me success stories all the time, too. They picked up the book expecting to hate it as a how-to-get-over-on-women guide, but ended up learning how they’ve been repelling men out of knee jerk reaction to things they say. They’ve ended up playing the game themselves, and have met better guys because of it.

CRAVE ONLINE: When do you think a male evolves from horny pick up artist to genuine adult pursuer of women?

Eric Rogell: Most pick up artists would argue that they are genuine adult pursuers of women – and that the AFCs (the Average Frustrated Chumps), and especially the douche bags, are the ones who are giving seduction a bad name and need to evolve.

I personally think it happens when guys realize that you can get a lot more out of being an “attractive” guy and stop doing stupid shit like calling a chick a lesbian or getting belligerent and angry if she shoots you down. The evolved man doesn’t take it personally and realizes there are thousands of women out there, and you’re not going to succeed with every single one of them.