News

ezGear intros EZL iPod stand

By LC Angell ● Wednesday, November 22, 2006

ezGear today announced the Original EZL, a folding stand designed for iPods and other portable devices. “Manufactured from high-strength and lightweight ABS plastic, the EZL is the perfectly portable solution for holding your iPod. When stored, the EZL lies completely flat at a mere 1/8” of an inch, easily fitting in your pocket, purse, backpack, or briefcase. When opened, the EZL provides a rock solid stand to display your iPod. The arms at the bottom of the EZL lift your iPod off of the table, providing convenient access to the dock connector. The neoprene pads provide further stability and scratch protection.” The EZL is priced at $15.

Comments

1

Great product. The price is too high though in my opinion. Jeez, how much does it cost them to make a piece of plastic even if it’s “high strtength and lightweight ABS plastic”? Marketing tactics at the extreme.

Posted by Tenchi211 in California on November 22, 2006 at 3:33 PM (CST)

2

Thanks for you encouraging words. If you look closely, you will see that it is more than just plastic parts. All the hinges are metal and the padding and rubber feet add to the functionality of the product. You will probably see it for sale for under $10 at stores if that helps. Thanks again.

3

Thanks for the clarification. $10 is a fair price, but I feel like $15 is is bit too expensive. As I stated above, it looks like a great product and I would buy it for $10.

Posted by Tenchi211 in California on November 22, 2006 at 4:42 PM (CST)

4

15 bucks for a plastic case..what a rip off..should be 5…oooo it has special “rubber feet and “pads” and metal hinges” that makes it really expensive..im not buying it for 15 what a rip off..should be 4.99!

Posted by bettykoyle on November 22, 2006 at 7:31 PM (CST)

5

I could use something like this. I even checked out the company’s website. Just too expensive for what it is. I wish that it was made out of aluminum (similar to Matias iPod Armor…)

Posted by DLeeWebb on November 22, 2006 at 10:16 PM (CST)

6

What do y’all want for nothing; rubber biscuit? ;)

Posted by Galley on November 22, 2006 at 10:49 PM (CST)

7

Are you guys serious??? Enough with the whining about prices. You obviously have no idea what R&D, manufacturing, marketing, placements and fulfillment cost. Seriously - grow up. Even if these things cost 8 cents to make in China, this product is still (believe it or not) for a very limited market. It’s not like companies make boat loads of money selling these things. If, in best-case-for-the-company scenario, pure profit on these things was $13, that’s 2,500 of them that have to be sold to pay for ONE person just to answer the phone, let alone pay for a team. Factor in having to give brand-name companies that _might_ buy some of your product huge discounts so that _they_ can make a profit, and things look even less appealing. By your reasoning, Apple should only be charging $107 for iPod Nanos. Or are you going to let them charge $108 so they can make a _profit_?

Posted by Warren Piece on November 23, 2006 at 12:04 AM (CST)

8

Whatever- this thing looks perfect for throwing in my bag and setting it up on the tray table in the airplane and watching a few vids. I could even use it for a bookmark! 10 bucks isn’t bad.

Posted by mraarons on November 24, 2006 at 1:38 AM (CST)

9

Thank you, Warren Piece! Whenever a new product is put up on iLounge you can always count on the first half dozen or so post to be incessant whinning about something, price, color, not cool, too small, too big, too hot, too cold. Sheesh! You’d think most of these posters were each, themselves, experienced entrepreneurs and risk takers. Clearly, they have no idea. Pfft…