Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.

SEO Training

SEO Training for Small Businesses. Learn how to smash through your competition, and outsmart larger businesses!

3.9
(9 ratings)

Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.

Find out what it takes to get your new website up and ranking high in google with the least amount of effort. This course covers everything you need to know in order smash through your competition and generated more organic (free) traffic day after day, month after month.

This is a step-by-step guide showing you how to get a significant amount of highly targeted traffic to your website within the next 6 months!

Click "Take This Course" to join the classroom. Let's get your website to the next level of SEO. . .

If you have any questions while in the course, you can contact me on the discussions feature or send me a personal message. I look forward to seeing you in the course and helping you on your way to success by achieving better rankings than you ever thought possible!

Introduction to SEO and why search engine optimization is important for small businesses to stand out from larger firms and corporations.

Introduction

02:08

How long does it take to rank on google? SEO takes patience. Don't worry if you don't see results from your first couple months of effort. Let's talk about creating a strategy that will get you results in 6 months. Why 6 months? Most small businesses quit way too early and before even putting the necessary time and effort required to maximize rankings for their site.

Blogging is an essential part of getting ranked higher on Google and other search engines. It is important for every online business to incorporate a blog in order to receive the highest organic rankings possible and to have an SEO strategy that stands out. This will also help target a specific audience and keep your readers coming back for more. It also helps develop credibility and trust to help convert readers into customers.

Blogging for Business: Every Online Business Must Have a Blog

04:12

There are many thoughts about SEO or search engine optimization versus paid traffic. In this video, I discuss the importance of using the correct tool at the right time. Both have there place in marketing your website but if you want to reach tons of targeted traffic, you can't afford to skip out on increasing your organic rankings through SEO.

SEO vs Paid Advertising

04:02

SEO terminology can be confusing if you are just starting out. In this lecture, I provide a detailed analysis of the most important factor you should know when it comes to ranking on search engines and increasing your traffic with targeted visitors.

SEO Terminology: What You Need to Know & Why You Need to Know It!

16:47

Google Analytics is vital to your business and SEO for tracking visitor counts, conversion rates, and other useful information for your business. Installing Google Analytics should be the first thing you do before you write a single article. Learn a few key features I like to use to better enhance your web traffic presence and SEO rankinings.

Installing & Using Google Analytics

11:09

Webmaster Tools can help identify problems with your SEO strategy and website. It can help identify URL's not found, bad backlinks to your site, and identify changes that should be made to your website. Google and search engines look these factors so it's important to stay up to date with checking your webmaster tools for any errors in your site.

Installing & Using Google Webmaster Tools

05:31

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The Small Business SEO Strategy

3 Lectures
17:14

There are 3 main steps to generating a significant amount of targeted traffic through our SEO strategy. Although these might sound relatively simple at first, I will explain the details behind these steps that make them so effective and how you can avoid mistakes often made.

Here is the number one secret for beating and outranking larger competitors in the search engine algorithms. Don't work harder, work smarter. Learn a very a effective approach to leverage the power of laser like focus with our small business website in order to avoid competing head to head with these larger well-established authority websites.

The #1 SECRET for Beating Larger Competitors

04:14

This has long been a debate in the SEO commmunity. Yes, exact match can give you a slight boost in your rankings, but is it worth sacrificing your efforts to establish a premium brand name? It's not all about SEO data, sometimes domain names make it easier for customers to remember and come back to your site as well as a way of communicating credibility to your audience.

Keyword research is critical to your business SEO. If you don't target the right keywords for your articles, you will NEVER show up for the keywords you want to rank for. We have to target terms that are getting searched while limiting the amount of competition for the keyword phrases we are targeting. Keyword research is first step to start generating higher rankings and more targeted traffic to your site.

The Purpose of Keyword Research

04:31

Let's look into how we brainstorm keywords for the titles and headings of our articles and increase our SEO. Learn how to come up with plenty of target keywords for your articles using the Google keyword planner tool.

Brainstorming Ideas Using the Google Keyword Planner Tool

04:25

Want even more keyword topics for your article ideas? Use this free tool to help you find topics for your content to write. The more high quality content you have on your site, the better you will rank on Google! Increase you SEO through your article content, it all starts with keywords!

How to Find Even More Keyword Ideas Using This Free Tool

02:52

Keyword grouping helps assign related keywords in an article so you can start ranking for multiple targeted keyword terms instead of just one or two target terms. Keyword grouping can identify terms, that otherwise you wouldn't have known that can help your website rank higher and get more traffic.

Keyword Grouping for Article Topics

06:38

Narrow your niche and dominate the SEO ranking algorithm! Narrowing your niche helps beat out your competitors and identify the path of least resistance for your website that will not only allow you to rank higher, but faster as well.

Narrow Your Niche to Improve Your Search Engine Rankings

05:54

Target the right keywords for your articles and you will push your articles to the top of the rankings and see and increase in your visitor count. Learn how to quickly asses the correct keywords using the keyword grouping technique for better SEO.

Finding the Right Target Keywords for Your Articles

07:46

Meta title tags will help you rank and get clicks to your website from search engine users. You have to have the right balance of SEO with an attention grabbing headline that increases clicks over to your articles.

How to Optimize Your Meta Title Tags to Rank Higher

07:25

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Article Content Creation

4 Lectures
19:52

Headlines make it easier for readers to identify if the article covers the topics that they are looking for and makes it easy for your readers skim your article and read the sections they are interested in. Structure your headlines to allow visitors to spend more time on your article pages, this is a factor that Google weighs heavily in your SEO.

Structuring Your Article Headlines

06:25

How long should your article content length be? Find the best length to optimize your articles. However, don't use "fluff" as a filler for your articles. Always make sure you are writing concise content that helps your audience. This is a must for ranking higher on Google.

Article Word Count: Find the Proper Length for Leveraging SEO

05:17

User engagement is the premise of what we are trying to accomplish. It's what gets visitors coming back to your site, decreases your bounce rate, and increases your social shares / backlinks all which are very important to rank higher with SEO.

Increase User Engagement & You Will Increase Your Rankings

03:07

If you don't write in the correct tone, you turn off readers and will greatly decrease your user engagement. Your tone is a small detail, but it can also help make or break your SEO if you aren't careful. Blogging is personal, bring some personality to the table.

How to Write Your Articles in the Correct "Tone" for Your Audience

05:03

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Promoting Your Content (Backlinking Strategy)

2 Lectures
10:35

Backlinking is a sketchy topic. It does help increase your rankings if you do it correctly. The hard part is that it is so easy to get penalized by Google using forced backlink methods. Be very careful if you are actively building links to your site or you may cause a penalization that decreases your site's rankings. A penalization can be very tough to overcome, which is why I try to minimize the amount of backlinks I build.

Backlinking the Right Way Builds Domain Authority: It's a Marathon NOT a Sprint!

05:50

Here are the three types of backlinks I use. I know it is just a few, but trust me you don't want to have very many links starting out or you WILL get penalized even if you are backlinking correctly. Stick with these methods and you will help gain traffic through SEO without risking penalizations by Google and other search engines.

I am currently an owner of an online business that has consistently made over $3,000 per month selling a single product online. We grossed over $8,000 in 2 out of the first 4 months of selling our first branded (private label) product and leveraged sales on our ecommerce website, eBay, and Amazon.

My success didn't come without struggle though. It took me several years and spending thousands of dollars on product ideas to finally see success with Amazon. I know it can be very frustrating especially if you feel stuck at a dead end job. I enjoy teaching and I want to help you succeed. Let me help shortcut your learning curve from the lessons I have learned and the mistakes you need to avoid along the way.

"Take At Least ONE Step That Will Place You Closer To Your Goal EVERYDAY, And You WILL Meet Your Goal . . . It's Now Just A Matter Of When!"