Helen Flanagan has reportedly cost herself a deal worth £1 million, after posting some controversial photos to her Twitter account.

Proving that some celebrities should not be allowed to interact online without help from their management, it has been claimed that the I’m A Celebrity star has been dropped as the face of a major underwear brand, after she caused a furore by posting pictures of herself holding a gun to her head a few weeks ago.

The actress had seen a rise in her profile ever since appearing on the ITV reality TV show and was apparently on the brink of signing a million pound deal with Ultimo. However, a source told Now magazine that the advertising contract will not go ahead, after thousands of Twitter users complained and reacted against her gun related photo, which was posted just days after the Sandy Hook shootings took place in Connecticut.

Helen defended her tweet at the time saying:

“It was just a completely out of context Tweet. I did the Tweet and it was relating to a hangover.”

“I absolutely hated myself for it.”

After showing off her curvaceous figure in the jungle, in a series of skimpy bikinis, Flanagan was apparently due to become the centre of a large global Ultimo advertising campaign. However, that idea has now been binned and an insider told the magazine:

“Helen was set to be the face of the brand, not just in the UK but in Europe and worldwide, but after seeing those pictures, Ultimo bosses were horrified.”

However, her spokesman told the publication: “Helen has not had any formal offers that have been ­cancelled.”

Flanagan is sure to be kicking herself but perhaps the loss will make her think twice before tweeting. It sounds like she’s getting sick of the micro blogging website and all it’s hate anyway and this week she wrote:

“Going to stop reading all this rubbish on twitter too. The people that write such nasty things when they don’t even know you. X”

Helen added:

“Becoming more wary in my old age #wiseowl not so innocent and niave. There are unfortunately snakes in the grass 🐍🐍🐍but some very nice 🐢”