How to amplify your content

Posted on March 6th, 2015,
by Ivan Serrano

You want to amplify your online contentand cast a much wider net to your audiences? Great. Spreading your content quickly and with magnitude sounds simple, and it really can be, if you follow all the right strategies to help you get started.

Most importantly, you need to have a solid business plan to know exactly where you are heading and how you want your company to look to others. Even if you have great content, you should always be looking for ways to grow even more: the competition for online space is fierce, and new startups with innovative, unique ideas are rising up every day – it’s up to you to make the most of it.

For starters, you want to make sure that you have more than just “good” content – you want to be thinking way beyond page likes and online traffic views. Understanding ways to link in some of your other pages, to crossbreed your sites, is also an important way to create brand awareness that will lead to higher sales and more engagement.

Within your niche audiences, you want to find ways to amplify your circles to spread to other niche audiences. To do so, you need to find the big fish within your niche audiences – the influential figures who can help spread word about you and what you’re trying to do. Also don’t be afraid to “sell out” so to speak, to certain online sites – paid advertising is becoming increasingly more important, and a good way to stand out above your competition. But these are just the basics to get you started. There are a lot more things you can, and should be doing, that will get you a lot more clout. Here is an infographic that will help get you started with the basics to amplify your content even further: