"All things cloud. Find out how you can transform your business model to pursue this rapidly changing IT market shift. We'll cover everything -- from fundamental differences in marketing, selling, and delivering solutions, to internal differences such as HR, training, and compensation."

Microsoft has been promoting this WPC non-stop almost from the moment the 2012 WPC wrapped up in Toronto. It will be interesting to see how many partners join them in steamy Houston this summer. I'll be there to keep up on the news. Let me know if you're going and what you hope to gain from WPC this year at sbekker@rcpmag.com.