HUDSON, WI — Verizon Wireless, the wireless company with the highest customer loyalty, has activated a new cell site near north Hudson, which enables more customers to use their wireless phones concurrently to make calls; send and receive e-mail and text, picture and video messages; access the Internet; view high-quality videos; and download music, games and ringtones, while enjoying clearer reception and fewer dropped calls.

The new cell site, located near the intersection of State Highway 35 and Krattley Lane improves coverage as follows:

North to River Road;

South to St. Croix Street North;

East to Trout Brook Road;

West to the St. Croix River

"Network reliability is the No. 1 reason that customers choose and stay with Verizon Wireless," said Nancy Clark, presidentGreat Plains Region, Verizon Wireless. "Getting through on the first try and maintaining a connection are critical to our customers, so we continue to optimize our network to provide them with the best overall experience."

This new cell site is part of Verizon Wireless' continual effort to expand coverage, increase capacity and enhance the quality of its wireless voice and data network in Wisconsin and throughout the country. Verizon Wireless has invested more than $50 billion since it was formed-$5.5 billion on average every year-to increase the coverage and capacity of its premier nationwide network and to add new services. In 2008, the company invested more than $55.4 million in its Wisconsin network.

About Verizon WirelessVerizon Wireless operates the nation's most reliable and largest wireless voice and data network, serving 87.7 million customers. Headquartered in Basking Ridge, N.J., with more than 87,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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