50 inch Apple TV incoming, but little to watch on it?

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The long-awaited Apple TV seemed a dead-cert to make an appearance at some point in 2012, rumoured to be putting iOS and it’s famous App Store front and centre in the living room. However, a new report from USA Today puts a substantial hurdle in the way of the project, as they claim the Cupertino tech firm are struggling to secure valuable TV rights.

Calling it a “major roadblock”, US Today believe it puts the whole device in jeopardy, with consumers potentially seeing no reason to stump up the cash for TV apps were they not easily able to access the shows they wanted to.

Though Apple are still thought to be sourcing panels for the eventual displays, head designer Jonathan Ive is said to already have a working prototype in his office.

“Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi. Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there’s a slick 50-inch TV, according to the source who worked at Apple,” reads the report.

So far we’ve only heard word of Apple TVs up to about the 37 inch size, meaning the company could be hoping to go really high-end with a 50 inch set.

Yesterday we brought you news that Apple, alongside Google, were looking to secure the rights for Premier League Football coverage for their Apple TV sets.