Email
newsletters and promotions have replaced direct mail pieces for many
businesses, primarily because of the speed, efficiency, and high return
on investment that online marketing can provide. SendinBlue is a leading
solution for businesses that are interested in independently managing
their email and SMS marketing campaigns, along with sending
transactional messages.
Suitable for businesses in every industry, SendinBlue has integrated
tools for building responsive newsletters, transactional emails and SMS
messaging into a unified platform. Transactional messages enable
businesses to send purchase confirmations, password resets, and other
non-commercial messages to their clients.

SendinBlue
is working to democratize the world of email marketing, one client at a
time. With the web-based platform, businesses can create campaigns,
manage contact lists, and send emails to the subscribers on their custom
contact lists. After those messages have been sent, SendinBlue provides
its users with clear graphs, reports, and statistics that they can then
use to track the results of their online marketing campaigns.
Advanced features enable businesses to schedule when their messages
should be sent and segment contacts based on custom filters. SendinBlue
also provides businesses with customizable subscription forms that they
can integrate into their websites to encourage more customers to sign up
to receive their marketing messages.SendinBlue differentiates itself competitors in the industry by
offering a reseller platform for agencies, along with multi-language
options. Pricing is another area where SendinBlue stands apart, given
that the solution is significantly less expensive than many competing
platforms. SendinBlue’s self-serve approach enables users to affordably
send marketing emails on their own, without relying on agencies or
industry “experts.”

Who is SendinBlue Email For?

SendinBlue
offers self-serve tools that are suitable for businesses of all sizes.
The vendor works with clients with subscriber lists that range in size
from 100 contacts all the way to 1 million+.
Some of SendinBlue’s most well known clients include Rakuten and BMW.
Although SendinBlue is most frequently used by marketing professionals,
the self-serve system is straightforward enough that it can be utilized
by any member of a company’s team.

Building Email & SMS Campaigns

Build an email marketing campaign using SendinBlue’s email creation
tools. Drag and drop features enable you to edit text, content, forms,
and pictures until you’re happy with the completed look. You can achieve
maximum personalization by styling your emails using SendinBlue’s
Creation Tools.
Upload custom images from the image gallery to embed in your emails.
You can save your emails to continue working on the design at a later
time, or save yourself some time by relying on SendinBlue’s templates to
get the job done quickly.

Running Campaign Reports

Once your email campaign has been sent, view SendinBlue’s Reports to
track the results of your efforts. After you’ve chosen the campaign
you’re most interested in learning more about, SendinBlue will provide
you with all the relevant data, including interaction histories and
statistics for each subscriber on your list.
Within each of your reports, you’ll see a breakdown of the number of
views, unique views, clicks, unique clicks, unsubscribe requests, and
bounces that occurred as a result of your mailing. You can see what
percentage of recipients marked your message as spam, and see a list of
which readers viewed your message in its entirety. You can then download
your report onto your desktop, or share it with colleagues online using
SendinBlue’s sharing tools.

Viewing Real-Time Statistics

For a more high-level view of your email campaigns, click on the
Statistics tab. Campaign statistics allow you to follow campaign results
in real-time. Not only can you see the overall results of your email
marketing campaigns, but you can also view those results by ISP.
SendinBlue even lets you build your own tracking statistics with custom
metrics.
Filter the statistics that SendinBlue provides by date range. Rather
than limiting results based on campaigns, the Statistics page limits
results by date. For example, you can see the open rate, click rate, and
un-subscription rate for messages sent in April and May. You can also
drill down to see more detailed analytics, both for email and SMS
campaigns.

Sending Transactional Messages

Transactional messages can be sent via SMS or email, and they
frequently include things like purchase confirmations, password resets,
and other non-commercial information. SendinBlue offers a number of
advanced deliverability and tracking tools through its transactional
service. For example, the platform supports automatically blacklisting
contacts that result in hard-bounces to keep contact lists as healthy as
possible.
View the results of your transactional messages through SendinBlue’s
dashboard, keeping a close eye on the total number of SMS messages being
sent per second, minute, or hour. Detailed analytics show exactly how
many SMS subscribers have replied to or rejected the transactional
messages your company has sent in the past month, compared to the total
number of messages that have been sent and received.

Pricing
for SendinBlue is deceptively simple. Users pay based on the number of
emails that they send in a month. The company also offers a free plan
for users who send fewer than 9,000 emails per month.