Content Marketing

How I work

Define your business objectives

The first step in our collaboration is discovering your company’s goals and values.

All businesses know they need a website, but don’t necessarily know why. Our initial discussion will be about digging under the skin of your business, and how you’d like your website to deliver on your goals.

Only when you know what you want your website to communicate, can we plan our strategy.

Build a bespoke strategy

Now I know your website’s objectives, your budget and time-frame, I can now construct a package to suit you.

Whether a small, one-off project, or a larger scale campaign, I will tailor a service for you that includes planning, content creation (blog posts, web copy, downloads, emails), content promotion, and measuring success.

Set up and run your campaigns

This follows the process:

develop a customer persona and content calendar

set up your toolkit, eg social media automation, to email marketing creation tools

create the content according to our agreed calendar

promote the content via social media channels

Monitoring success

Without performance monitoring it’s impossible to know how successful our content work has been. I’ll help you to understand how your content is delivering on the agreed objectives.

I’ll provide you monthly feedback on how well your content is performing so we can adjust our campaigns accordingly.