May 2014

47% of Americans say Facebook is their #1 influencer of purchases (Search Engine Journal). That is a big number, right? This just reminds us that it is more important than ever to use social media with a strategy and a plan in place. Sure, we can post whatever is topical at the moment or the latest thing we have on our mind, but that is not a good long-term social media solution. Read More

84% of millenials say consumer-written content on brand sites influences what they buy (Social Trends Report 2013). As you have probably experienced, reviews play a huge role in the apartment search process. Prospects don’t choose an apartment without reading apartment reviews. And in some cases, they prioritize strong reviews over everything else, including price. This means you should be using your reviews as a marketing tool. Read More

Trolls are sadists. Is that too harsh? It might be, but it’s true. They are unhappy people who get enjoyment from cruelty. I’ll admit that leaving a nasty and false apartment review is not the cruelest thing one can do, but the people who do it are gaining some sort of emotional benefit from your suffering. That’s a sadist. Read More