Apple has it. Google has it. Microsoft fails at it. Yahoo! sometimes does and sometimes doesn’t. What I am talking about is buzz and coolness. It seems every time Apple or Google introduces a new product, the buzz is high. For example, Apple recently introduced a $350 speaker and, while the reaction was more tepid than it has been for other Apple products, no one seem to point that the emperor was looking very very naked. Yet, Microsoft keeps throwing out new products and few people seem to be very interested (no matter how Scoble tries to browbeat us into thinking of Microsoft as cool). Similarly, today, Google introduced a finance section that mimicked much of what yahoo! finance has been doing for years. It has a couple of nice AJAX-based features but, all and all, it’s not enough of an improvement to be considered like something that could potentially dominate the tech news cycle. And yet, every major tech pub or mainstream publication has covered the release. why? Trying to divine the source of coolness What Google and Apple seem to have understood is that there are ways to make oneself look cool. I’m going to try to lay…