Essay on Designer Apparel Market in Australia

1193 Words5 Pages

Industry Reports:
1 - Designer Apparel (Ready-To-Wear) in Australia
Size
The designer apparel market is quite large and it is expected to grow over the years due to people’s perception of luxury clothing as of high value. In 2008 the market size in millions was approximately $1,673.0 as compared to 2013, where it increased up to $2,063.2 as shown in the graph. By 2018, the market is expected to reach up to $2,411.1 million. (Euromonitor International, 2014a)
According to Euromonitor International (2014a), the brand leaders in regards to brand shares (2012) are:
• Ralph Lauren in number one position with 7.5% of brand shares
• Then Berlei (Company: Pacific Brands Ltd) with 5.2%
• Donna Karan (Company: Moet Hennessy Louis Vuitton…show more content…

Industry Reports:
1 - Designer Apparel (Ready-To-Wear) in Australia
Size
The designer apparel market is quite large and it is expected to grow over the years due to people’s perception of luxury clothing as of high value. In 2008 the market size in millions was approximately $1,673.0 as compared to 2013, where it increased up to $2,063.2 as shown in the graph. By 2018, the market is expected to reach up to $2,411.1 million. (Euromonitor International, 2014a)
According to Euromonitor International (2014a), the brand leaders in regards to brand shares (2012) are:
• Ralph Lauren in number one position with 7.5% of brand shares
• Then Berlei (Company: Pacific Brands Ltd) with 5.2%
• Donna Karan (Company: Moet Hennessy Louis Vuitton SA) with 2.4%
• Followed by Prada and Burberry at 2.2%
• Other brands like Calvin Klein at 1.6% and Gucci 1.1%
Competitive set
The designer apparel market is extremely competitive and as a result companies are becoming more strategic in their marketing approach to compete with other brands. For example, companies have considered collaborating with other designer brands to produce luxury designs at affordable prices such as Sass & Bide collaborated with Havaiana and together they created a limited edition of thongs. Furthermore, there is a lot of competition when it comes to price harmonization as local retailers are encountered with pressure from consumers due to the differences in international prices. Therefore, it is evident that the

MARIMEKKO INTEREST IN ENTERING THE INDIAN MARKET
⁃ WORLD'S SECOND LARGEST POPULATION. WILL BECOME FIRST IN 2020
⁃ HIGH ECONOMIC GROWTH. LAST YEAR BEING 8%. SURPASS GERMAN ECONOMY IN 2015
⁃ HUGH MIDDLE INCOME POPULATION. BY 2025, WILL BECOME UPPER WITH HIGH DISPOSABLE INCOME
⁃ EXODUS OF NON-RESIDENT INDIANS BACK TO TAKE ADVANTAGE OF HIGH GROWTH
⁃ WORLD'S LARGEST DEMOCRACY
⁃ LARGE LOW COST HIGHLY EDUCATED LABOR AVAILABLE
CAMPAIGN

Behavior
Business Relationship with United States
Restrictions for the Country
Export and Import Prospects
History and Current Statues
Markets and Products
Objectives
PRODUCT DESCRIPTION Page ###
Description
Market Comparison
Proprietary Rights
Stage of Development
MARKET AND SALES Page ###
Market Analysis
Marketing Strategy
Sales Strategy
DEVELOPMENT Page ###
Current Status
Development Plans
Development Timetable
Development Risks
OPERATIONS Page

outdoor and adventure clothing and equipment and operates 46 stores across New Zealand and a further 114 stores across Australia and the United Kingdom. They derive nearly 95% of all sales from their Kathmandu-branded products which are designed and sourced by their in-house design team. Kathmandu has become a leading brand in the outdoor and adventure clothing and equipment market and sell their products through physical stores as well as online. (Kathmandu Website).
The company’s motto is “Live

especially because the quality is high quality material. This high quality is satisfying to all their customers and that is VS top concerns.
Sri Lanka might be a small supplier to the global garment market (it accounts for less than 1% of total clothing imports into the US) – but when it comes to intimate apparel like sultry nightwear and sexy underwear, the conservative island has a hot reputation. Over the years Sri Lanka has become one of the biggest suppliers to the US lingerie giant brand. For instance

Jones (DJs) is a leading up-market department store chain, which is a public company, founded in 1838. It is one of the most recognised retailer brands in Australia that emphasizes on quality and style. While the retailing business changed in many ways, DJs maintained its commitment to provide high quality merchandise with the introduction of new brands. Through the continuing refurbishment of stores and continuing opening new stores across four major states in Australia, it currently has 37 modern

also served as a yoga studio at night. He asked the yoga instructors to wear his apparel and in return he received positive feedback. In November of 2000, Wilson opened up lululemon’s first real store, called Kitsilano. Wilson had a vision that this store would be a community hub where people could talk about all aspects of healthy living. Wilson saw his brand as a way to fill the void in the women’s athletic market. Lululemon’s mission statement is providing people with the components to live a

1) Factors that influence the success or failure of designers include both internal and external factors. Identify and describe two internal and external factors.
Internal factors: Expertise
Designers may develop their skills by completing courses at TAFE or university in design and / or manufacture. Other designers are self-taught and gain their skills through on-the-job training. Depending on the size of the company, designers may work alone or collaborate as a member of a team working towards

2012, investor interest in lululemon athletica—
a designer and retailer of high-end, yoga-inspired
athletic apparel under the lululemon athletica and
ivivva athletica brand names—was surging. Over the
past 30 months, growing numbers of female shoppers
were patronizing the company’s stores to pay premium
prices for lululemon-branded items that offered performance, fit, and comfort and were stylish as well. The
company’s functional and stylish apparel had taken on
“must have” status among growing numbers