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How to Avoid The Big Failure of Enterprise 2.0 Social Business

Laurie highlights the biggest challenge that most enterprises run into as they go into a path to become a social business: end user adoption. This is something that I say almost every day with all types of organizations. As companies look to become a social business it’s clear that choosing one vendor over another won’t necessarily guarantee their success, rather it’s about how the company is going to drive end-user adoption. After all, it’s social software and without any users its hard to derive value.