Internal Brand Adoption

The success of any branding or rebranding assignment lies heavily on an organization’s ability to incorporate the brand into its internal culture and garner acceptance and understanding from its employee base. Without proper adoption of the brand internally, the underlying promise that accompanies it can never be truly delivered.

BrandingBusiness guides its clients through a process with its employees that follows the path of: Hear, Understand, Believe, Live – taking them on a journey from awareness and understanding to engagement and delivery of the brand promise. Tactical planning and execution that begins long before external launch ensures that we create Brand Champions who will take action to build the brand – communicating it with the consistency and enthusiasm that will make it a long-term success.

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A successful brand launch is not possible if the brand is not first successfully launched internally. Gaining employee buy-in, and ensuring every individual in the organization understands how they can live the brand is key to building a powerful brand.