My Ongoing Rants on Marketing, Business and Management

Marketing Automation

There’s been a bunch written about this topic. Creating the tools has made several companies really big. Oracle paid $810 million for Eloqua in 2012. Marketing automation has been touted as a marketing revolution. But what does it all mean? … Read More ›

Recently, I revisited a contract with an appointment setting firm as a lead generation activity. Not that I had ever had resounding success with these type of programs in the past, but it is kind of a pure lead-gen activity… Read More ›