To no surprise, The Hobbit: The Desolation of Smaug took the #1 spot at the box office with $73.6 million, but I can't say I expected it to come in $11 million below the opening weekend of The Hobbit: An Unexpected Journey. Clearly the first film failed to impress audiences and I can't help but wonder how much of a grain of salt I should take the "A-" CinemaScore for Smaug considering the opening day audience is likely to be made up of the built-in fanbase. In fact, is it telling that the CinemaScore wasn't higherc
Smaug skewed 60% male with 49% of the audience catching it in 3D. After a $31.2 million opening on Friday it was down to $17.9 million. Worldwide, Smaug managed $204.9M down $17 million from the first film. Suffice to say, the film is still clearly a big money earner, but the bloom may be off the rose.
In second was Frozen with $22.1 million,
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Thursday Update: G.I. Joe: Retaliation earned an estimated $10.5 million from 3,719 locations on Thursday. That figure includes $2.2 million from Wednesday night and midnight showings. While it's better than A Good Day to Die Hard's $8.2 million Thursday debut last month, it's less thna half of G.I. Joe: The Rise of Cobra's $22.2 million Friday opening in August 2009. Through Sunday, Retaliation is now guaranteed to gross over $40 million, though $50 million could be tough. Forecast: Billed as "the first blockbuster of the year," G.I. Joe: Retaliation should deliver one of the highest Easter openings ever this weekend. Meanwhile, DreamWorks Animation hit The Croods will likely take second place ahead of other newcomers The Host and Tyler Perry's Temptation. Opening at 3,719 locations*and with $2.2 million in the bank already from Wednesday night showings*G.I. Joe: Retaliation is the follow-up to 2009 hit G.I. Joe: The Rise of Cobra. After Paramount/Hasbro scored with the first
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