“Sure,” you say. “I love social media. I speak in gifs. People retweet me.”

Hold on, young grasshopper. While those qualities may help, they’re a far cry from all it takes to be a good community manager.

An infographic from Get Satisfaction illustrates the many hats a community manager wears each day, and what he or she has to do to keep a brand happy and customers engaged.

Here are a few examples:

Detective: Community managers must detect customer problems, solve mysterious issues and, if necessary, bring cases to the technical support team.

Translator: Your customers may not speak the same language as your company’s executives. Community managers have to be ready to translate geek speak into plain English, and customer concerns into recommendations for the product team.

Author: From blog posts to tweets to Facebook updates, community managers have to constantly create content, and do so with a consistent brand voice.

Diplomat: If a customer isn’t satisfied, the community manager is most likely the one who needs to smooth things over.

But that is just the beginning. To see what else it takes to be a community manager, take a look at the graphic: