Canada based G Adventures announced its alliance with Cox & Kings and ezeego1.com to offer its sustainable adventure tours across 100 countries to enthusiasts in India. The partnership has also announced an exciting Grab Your Dream participatory promotion.

Bruce Poon Tip, Founder, G Adventures said: “India is an exciting emerging market with huge potential. G Adventures is at the forefront in all the markets that it operates. We’re a 24 year old company who realize that there’s a parallel market where travelers want to do things differently and explore the world and experience cultures while keeping it sustainable. Cox & Kings is such a well respected company and it’s an honour to partner with them.”

Adventure tourism is at a relatively nascent stage in India and remains largely unexplored. Cox & Kings and Ezeego1.com together with G Adventures, aim to combine the pleasures of travel with a sense of responsibility.

Karan Anand, Head Relationships, Cox & Kings said: “We’re now entering full scale into adventure to cater to the aspirations of the young. We have found the best partner in G Adventures, who have done some spectacular work in the area of sustainable travel.”

Poon Tip said: “There’re independent travelers who are just buying airline tickets and not packages and are not even backpacking. They have careers and disposable income but are short of time and are looking for organised travel on what they want to do. We want to be the leaders in that space and offer socially and environmentally sensitive travel.”

The company renders back to the local community through innovative life supporting projects.

Neelu Singh, COO, Ezeego1.com said: “Innovation has become the buzzword today. We are at the helm of a digital euphoria wherein travelers are adventurous, responsible and tech savvy. We are excited to start a revolutionary travel experience for all our customers with ll our combined strengths.”

Ezeego1, the exclusive handling partner for G Adventures in India has announced ‘Grab Your Dream’ promotion to capture the market’s attention.

Participants have to submit their adventure aspirations through blogs, videos or photographs at www.grabyourdream.com and invite their contacts to vote for them. Applications are then reviewed by the jury and shortlisted participants have to prove their ability at the face-to-face interview.

Each of the four seasons will select 12 ambassadors for a complimentary adventure trip.