Next week is Thanksgiving in the United States. As such, it’s one of those tricky holiday windows where your brand may have something to say but you’re never quite sure when to say it. Even trickier are the marketing-laden days of Black Friday and Cyber Monday that follow. So, when should you send those email campaigns you’ve got planned? Take a look.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every yearwe doa recapof the top posts, but those lists aren’t broken down by topic which is how most of you sort through our archive of charts and insights.

I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a notch or two. As such, it’s probably no surprise that many resorts and hotels (our clients included) are using things like review widgets integrated into guest surveys and automated guest service messaging in an attempt to drive satisfaction and higher review scores. But …

We’ve shared a handful of macro-level insights into how resorts and hotels use social media, but an interesting angle came up after last week’s analysis of snow vs foliage engagement at winter resorts. Simply put, which content type – photos, videos, or other – is most shared on Facebook by hospitality marketers? Here’s what we found.

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down. Here’s the latest.

Why It’s Time To Say Goodbye To “The Fold” In Email Marketing Before the rise of the Internet and everything mobile (now up to 56% of opens in September), the news used to take time. We’d have…Read more on Litmus →…

The last month has been a gold mine for ski resort content. Fall leaves arrived and peaked with some of the best colors in years at some resorts. At the same time, the first snow dusted mountain tops and snowguns were tested in preparation for the upcoming ski season. But which earned the most engagement? Let’s take a look.

We all use deadlines to drive urgency, but what’s the right timing when it comes to reminding potential guests about those deadlines? The last day? The day before? Two days before? Where’s the balance between last-minute urgency and being too late? Here’s what we found.

The Goods To find our answer we looked at deadline reminder emails sent by over 50 hotels and resorts to …

A 4 or 5 star property on paper is clearly superior to a 3 star in terms of service and amenities, but how does that translate to the reviews people leave for these hotels on sites like Yelp? Guests certainly enter each experience with different expectations, but what do the numbers say? Here’s what we found.

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every yearwe doa recapof the top posts, but those lists aren’t broken down by topic which is how most of you sort through our archive of charts and insights.

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down.

Outlook made a big announcement last month that they will begin to play nice with email design in a move to become more relevant to email marketers. This month, Gmail and Inbox by Gmail announced that they will support emails created with responsive design by …

We’ve dabbled with this question before, but with a much larger sample of videos to pull from we wanted to revisit a simple question about how hotels and resorts use video in their marketing. Simply put, are videos getting longer or shorter? Here’s what we found.

The Goods To find our answer we looked at nearly 50,000 hotel and resort YouTube videos uploaded since 2007. …

Three years ago we found that on nearly every social metric, asking for engagement led to more engagement. Since then, however, algorithms have changed, users have changed, and strategy has changed. So does asking for engagement still work in 2016? Here’s what we found.

The Goods To find our answer we looked at over 100,000 hotel and resort social media posts shared during the …

We’ve been publishing new content every week since 2012. Do the math, that’s over 200 unique insights based on unique data sets. Every yearwe doa recapof the top posts, but those lists aren’t broken down by topic which is how most of you sort through our archive of charts and insights.

Every month we compile key voices from the email marketing industry into a quick, one-post recap of what’s going down.

Should you say goodbye to inactive subscribers? In an ideal world, every contact on a company’s email list would be active, engaged and a frequent buyer. But, that’s not how…Read more on Campaign Monitor →

Online reviews are a huge part of many hotels’ digital strategy. Over the last couple months we’ve looked at how things like words and tone correlate to various ratings, but today we wanted to answer a simple question: Is there a day when guests are more likely to post a review? Here’s what we found.

Over the years Facebook has tried a few approaches to quantify foot traffic to physical locations. One such number is what’s referred to as a page’s “were here count” (also known as “check-ins” in Facebook’s API). A combination of various flags that suggest visits to this company’s real-world presence, we wanted to see how this number compared with broad trends in occupancy. Here’s what we …

A few weeks ago we published some early numbers on how many hotels were jumping on the Pokemon GO bandwagon. Despite being early, the trendline seemed to be dropping precipitously. Many of you have asked what’s happened since then, so here’s a quick update.

The Goods We used the same sample and criteria as our first analysis with the one change being the dates …