Give Them a Solution

Create the Solution

Avoid confusing your audience by talking only about your business, your product or service, talk about them. Their problem, and how you are going to be the guide to their solution.

Example, if somebody comes to you and says, “Hey I’m a first time home buyer,” I’m just using mortgage for an example, “I’m a first time home buyer.” Okay, what is their problem? They might have issues with their credit score, they might, can’t find a home, they can’t afford a home, well if you can create content that answers that and says, okay here, as a first time home buyer, here is how you can fix your credit score. Here is how you can find an affordable home. That’s the kind of content you need to be producing.

Once your content is created, you need to put a call to action:

Direct them to a link or a phone number

Collect their information such as an email address (a way for them to get more access to your content)

Give them something for free

Don’t forget, you’re creating this content for a reason and that’s to grow your business and get more customers.

In conculsion, you want to understand your target audience, what they like, what they don’t like, their problems. Understand their internal problem, what is it that they’re facing? Take that knowledge to show them how they can use your content to solve their problem. It’s that simple.