Rethinking the marketing funnel

Scarcity marketing

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20 expert predictions: Here’s what successful marketers will do in 2019

From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.

We’ll see experimental marketers embrace AI across additional programmatic channels, such as radio and direct mail, which will help drive further education, development and adoption across the martech ecosystem. — David Dowhan

I think we will see full integration of Google’s page crawling service into Google Merchant Center by the 2019 holidays. In other words, I think we’ll see the feed begin it’s gasping, final breaths. — Kirk Williams

To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent. — Kyle Henderick

Pros who understand digital media and programmatic advertising are already sought after, and the opportunities that will be created by Amazon’s HQ2 will only turn up the heat in the fight for talent. — Rob Rasko

Netflix would have to build an ad business from scratch, but it has already built one of the most sophisticated internal digital marketing teams and is one of the country’s largest advertisers. — Ryan Kelly

Marketers must get smarter about how we explain and implement and do things in a scalable way instead of buying a technology that just allows us to check a box in our reports to the directors of our companies. — Ryan Phelan

About The Author

Wendy Almeida is Third Door Media's Community Editor, working with contributors for Search Engine Land, Marketing Land and MarTech Today. She has held content management roles in a range of organizations from daily newspapers and magazines to global nonprofits.