I was once part of a 'research' team into a new logo. There were various designs from professionals and one from the managing director, who was a pompous arse (and as far as I know, still is, but modesty restrains me from naming the weasel)

Anyways, we went out and asked people for their view. And when they didn't agree with the MD's 'design' we had to go out and ask again, and again, until the public -- weary of this, no doubt -- finally accepted the required logo, aka the MD's doodle.

"See," grinned the idiot MD when we presented the final, final, final choice, "the public agrees with me."