“If you are a person who took offence to what I said, I sincerely apologise to you,” said Newton. “I’m a man who tries to be a positive role model in my community, and tries to use my platform to inspire others, and I take ownership to everything that comes with that.

“What I did was extremely unacceptable. I’m a father to two beautiful daughters, and at their age I’m trying to instil in them that they can do and be anything that they want to be.

“The fact that during this whole process I’ve already lost sponsors and countless fans, I realise that the joke is really on me, and I’ve learned a valuable lesson from this.”

We’re disheartened by Cam Newton’s behavior, which we perceive as sexist. We shared our concerns with Cam & will no longer work with him.

Newton continued: “And to the young people who see this, I hope that you learn something from this as well. Don’t be like me. Be better than me.

“To the reporters, to the journalists, to the moms, super moms, to the daughters, the sisters and the women all around the world, I sincerely apologise and hope that you can find the kindness in your heart to forgive me. Thank you.”