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First available only in iOS, the new service offers the same breadth of functionality to new Android customers which comprise the bulk of mobile phone users in the world.

For investors and boosters like acclaimed behavioral economics researcher Dan Ariely, the launch of the new Android service is a way to expand Qapital’s vision of a personalized savings plan to the world.

Qapital, says Ariely, applies theorems from behavioral science to the world of financial management.

Using Qapital’s tools, users can assign certain financial rewards to daily goals like reducing spending at restaurants or grocery stores to cutting down on drinks out or doing more exercise.

“We can incentivize behaviors outside of this financial realm,” Ariely says. “Now you can incentivize yourself for good behavior.”

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Crunchbase

OverviewLaunched in 2012, Qapital is an easy-to-use, daily money management application that allows its users to organize their finances in a single place by connecting with their online accounts. It provides its users with an instant overview of their finances and empowers them to save on small things so that they can spend on things that matter the most. It offers features that are new to banking such as …