New VR Ad service keeping it’s eyes on gamers

April 6, 2017

At their event last month, HTC launched a VR ad service program to grant access to developers into games hosted on Viveport, HTC’s digital distribution platform. At the center of what some call a controversy is in-gaming advertisement, a necessary evil some people suggest to funding. While the VR Ad Service is an opt-in program, it can provide “more effective impressions,” and “track whether the users have viewed them [advertisements] or have turned away their gaze.” This is where the program gets interesting. HTC is counting on the ads seen in an immersive VR environment to be much more effective than ever before thanks to their new VR Ad Service.