Giammarco said when she noticed her skin became sensitive to a lot of materials and skin products, she began reading the ingredients on everything from clothing to face cream and made it a priority to buy natural, organic and recycled products whenever possible.

"It was a shift in thinking," she said.

Realizing there was a need for a store that carried natural products, Giammarco opened her first location in 2005 in Narragansett, R.I. and moved to Milford this year after getting married.

Coastal-inspired jewelry made by Scarborough Seashells in Narragansett, organic skin care made by an herbalist on Block Island and fair trade jewelry made by a women's co-op called Thanda Zulu in South Africa are some of the original products that Giammarco still carries.

Since moving to Milford, she has branched out to include local cast glass jewelry made in Fairfield by Michael Vincent Michaud and sea glass jewelry made in Milford by Peace of the Sea by Me.

While jewelry makes up the bulk of Most Naturally's business, organic cotton baby clothes, NYC-made dresses and coastal tableware can also be found in the shop.

"Our products are constantly changing, we get new things in everyday," she said.

Most importantly, Giammarco said, is her store offers something shoppers can feel good about buying.

"Since starting my business, the interest in natural products and knowing where things come from has grown," she said. "It's bigger than a trend." With a large selection of products produced by women's income programs like Greenola which helps women in Bolivia, World Finds based out of India and Beads for Life, a project out of Uganda; Giammarco said fair trade is something close to her heart.

"I compare my opportunities here, always being able to work and to support myself, to these women. There are so many people who don't have that opportunity to work and can't care for their children. I want to give them an opportunity," she said.

For Laura DelGrande, of Milford, Most Naturally offers a little bit of everything.

"There are rustic traces in her store. It's very different than everything around here," she said. "And when you buy something from there, you feel good about it."