Top Gear

Some say that the website appears on high value stamps in Sweden, and that users can catch fish with their tongues.

Some say...

...THAT HE’S TERRIFIED OF DUCKS, AND THAT THERE’S AN AIRPORT IN RUSSIA NAMED AFTER HIM.

Excuse the jokes. But if you know the show, you'll know why we couldn't help ourselves. You'll also know that Top Gear has a following big enough to be its own religion. Its popularity all comes down to that perfect mix of adrenaline, humour and a love for cars you just don't see in other motoring shows.

The problem facing the BBC was translating that energy into a website. After a competitive three round pitch against the biggest and best agencies, our ideas and approach won us the account. We had little time to celebrate; we were about to start work on the most visited website outside of BBC news. The pressure was on.

The best way to handle any project is to immerse yourself in the brand. As keen car lovers, doing that for Top Gear was all too easy. Drawing from our own experiences on a cheeky trip to the track and studio, we designed the site to be all about what its audience loves.To make the Top Gear experience even more immersive, we conceptualised and brought to life several games for the site - including moving the Cool Wall online.