Starting a Marketing Department

A marketing department begins with a plan that is developed based on many factors: your current situation, available budget, and the allocation of those dollars, short term and long term practice goals, the types of efforts you will pursue to achieve results, and systems for accountability. Most of all, your plan needs to be flexible because market conditions and practice goals.

Interviews

Rules of Engagement

ACR Bulletin
February 2012

"Social media really helps sell practices' personalities and provides an emotional connection," says Kim Longeteig, principal of Ali'i Marketing & Design, which specializes in marketing for imaging practices. Longeteig has been active in the Radiology Business Management Association, presenting "Social Media Marketing Strategies," at its 2010 and 2011 Building Better Radiology Marketing Programs events. "Radiology practices are all trying to figure out how social media fits into their groups," she notes... Read the interview

Radiology Practices Reap Social Media Benefits

HealthImaging & IT
March 2011

"The key to building relationships in medicine is always going to be establishing yourself as a reliable and loyal resource to patients and referring physicians," says Kim Longeteig, founder and principal of Ali'i Marketing and Design in Waikoloa, Hawaii, which caters to radiology practices. In the last few years, social media has started to supplant traditional radiology marketing services...Read the interview