In light of information we’ve learned through news stories on May 24, 2018, of serious allegations against actor Morgan Freeman, TransLink has decided to pause his voice announcements as part of a VISA ad campaign on the transit system. We will be reaching out to VISA to discuss further.

– TransLink Media Relations

If you’re of the 35% of poll respondents who opt not to listen to anything while traveling on transit, you’ve likely heard a familiar voice during your commute. In celebration of Tap to Pay launching on May 22, 2018, you will now hear Morgan Freeman welcoming SkyTrain and bus riders into Vancouver by sharing some fun facts, etiquette reminders and a heads up that you can now Tap to Pay with your contactless Visa and Mastercard credit card or Apple Pay, Samsung Pay, and Google Pay at Compass Card readers across the system.

If you’ve missed his characteristic charm over the announcement, listen to all of the recordings below and take part in our poll by letting us know which is your fave!

I think it is disgusting that they are slamming us with more ads in public transit. How much did visa pay for this campaign? Will we have announcements coming from Ronald McDonald next? Maybe our politicians could start paying for promotional messages on the train as well?