"The Brawn division is going to open up the fashion world to the everyman. Fashion is ever-changing, but more importantly it is ever-evolving," said Miko.

"Women of all shapes and sizes are beautiful and confident and sexy," he said. "The conversation has changed from 'This is what beautiful is' to 'What is beautiful?' I am humbled to be able to raise that question for the men’s industry."

He added that he has been "so lucky that for the most part the response has been overwhelmingly positive." People on Twitter have chimed in to show their support for IMG's new division.

"You are beautiful the way you are right now," Miko said. "Who you are — no matter what shape or size or age or what have you — is attractive, desirable, and valid."

"We have been told for so long that beauty is this one thing, but times are changing," he said. "It’s a new conversation. Beauty comes in every variety. If you want to be a model, go do it. Dress up, take pictures, post on your Instagram, tell a story, be proud of who you are right now. Put yourself out there. You never know who is watching."