In our previous post Your Social Media Checklist one of the recommended daily tasks is to engage with customers. One of my clients emailed me: “well, that’s just fine and dandy but how do you do that?”

One important thing to remember is that social media is “social” and people value interpersonal communication online.

Here are some suggestions on how to engage with your customers on Social Media:

Get your customers involved and share their pictures using your products. Hold a photo contest to start the conversation. One of my clients is a hairdresser and, with her clients’ permission, posts their pictures on her Facebook page and gets many comments and shares.

Promote your clients’ blogs, social media posts or charities that they are involved in; they are sure to appreciate the exposure and may return the favor.