African media company Kwesé and Netflix, the world’s leading internet entertainment service, today launched a long-term partnership for Sub-Saharan Africa, leveraging Kwesé’s pan-African reach to help make it easier for African consumers to enjoy Netflix.

Econet Media will bring International Association of Athletics Federations (IAAF) competitions to its Kwesé TV platform in sub-Saharan Africa from 2018, having reached an exclusive agreement with ESPN, who were representing the IAAF.