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In an age when attention can be diverted in an instant, visibility is king. Meticulously researched media, while still valuable, is slowly losing the battle to easily digested, shareable content. There are too many modes of delivery and too much information to focus on one thing, meaning the creators are no longer as important as the curators. It's why Buzzfeed is sadly consuming traditional outlets, and why I get reasonably excited when our company name trends on Twitter thanks to a totally unrelated story!

Amber Rose, the Robert Crumb sketch come to life and former wife of Wiz Khalifa, didn't like the fact that another rapper was courting one of the younger Kardashians, so she puked out a bunch of crap about them on Twitter. Khloe Kardashian didn't enjoy this slight against her family, so hit back on Twitter with a jab at Rose's former career as a stripper. Needless to say, further developments took place in the popular online forum, reaching a nadir when Amber Rose tweeted this:

We made it. #DontPanic is now going gangbusters online, meaning millions of Kardashian obssessed teens are inadvertantly clicking through to our site.

Possibly.

Don't Panic attempt to credit photographers and content owners wherever possible, however due to the sheer size and nature of the internet this is sometimes impractical or impossible. If you see any images on our site which you believe belong to yourself or another and we have incorrectly used it please let us know at panic@dontpaniconline.com and we will respond asap.

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