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Guido Pfister, Co-founder and CTO Mexad will speak at OPS: Markets July 7 on the topic, 'RTB is not just Data'. OPS: Markets is just around the corner and in the lead up we asked Guido Pfister to give us a taste of what to look forward to from his speaking session. AdMonsters - Beyond just audience buying, what is one advantage that RTB brings to a media buy for agencies?Guido Pfister - RTB is simply the smarter way of buying media. It puts the buyer in control where, when...

OPS: Markets is a unique, one-day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace. Taking place on July 7 at the London Film Museum.Register Today!OPS: Markets has a packed agenda comprised of leaders in the digital advertising world, take a look at the full agenda. New to the agenda, we'd like to announce the panels.AdMonsters proudly introduces OPS: Markets Panels: Morning Panel: The Future of Ops and Technology Panel...

Nick Stringer, Director of Regulatory Affairs at IAB UK will speak on July 7, 2011 at OPS: Markets on the topic of "DATA: The policy and regulatory environment". In advance of the event AdMonsters asked Nick to speak out on his topic area, read Nick's argument here.AdMonsters - The IAB UK has been working towards the a self-regulation approach similar to the efforts in the US. Will enacting these self-regulation principles be enough for web site operators to be considered in compliance with the...

Our very own Rob Beeler, VP of content and community will be moderating a panel at the Software and Information Industry Association (SIIA) next week on the topic "How Semantic Advertising can Bring Major Brand Dollars Online". Without semantic advertising, context and environment is often left to guesswork. Advertising is disproportionately based on audience targeting, leaving advertisers to speculate as to whether their ads are placed in the most relevant and safest environment online....