Reservation policy: We accept reservations for Dinner and Brunch services. We save some tables for walk-in parties on Friday and Saturday night.

For reservations, we generally allow 1.5 hours for parties of 2 and 2 hours for parties of 3-8. If you feel that your party will need more time than this, please let us know and we will do our best to accommodate your group.

We can’t wait to share our passion for quality ingredients, honest and simple cooking, and this American craft of bartending. We welcome you to come in, relax, have fun, eat and drink well, and leave the worries of a stressful day at the door…Welcome and Cheers!

*Eggs served over-easy, poached, sunny-side-up, or soft-boiled, and hamburgers and steaks that are served rare or medium-rare will be served upon the consumers' request. Whether dining out or preparing food at home, consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness. **These items are or can be prepared vegetarian.

*Eggs served over-easy, poached, sunny-side-up, or soft-boiled and hamburgers and steaks that are served rare or medium-rare may be undercooked. Whether dining out or preparing food at home, consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness. **These items are or can be prepared vegetarian.

Sweets

$6.00

Daily Gelato**

see your server for today's selection

$9.00

Chocolate & Fruit

selection of milk & dark chocolate, fresh fruit. serves 2-3

*Eggs served over-easy, poached, sunny-side-up, or soft-boiled and hamburgers and steaks that are served rare or medium-rare may be undercooked and will only be served upon the consumers' request. Whether dining out or preparing food at home, consuming raw or undercooked meats, poultry, seafood, shellfish, or eggs may increase your risk of foodborne illness. **These items are or can be prepared vegetarian

Sunday brunch was phenomenal. Food was delicious as were the cocktails. The service we received from our waiter wasn’t the greatest (he was pretty cold and not the most attentive given that the restaurant was pretty empty) but the food made up for it.

My wife and I went to Merchant for their "Cheap Date Night" (Tuesdays). It was fantastic! Our waitress was very kind and accommodating to us as it was our first time at Merchant. All in all, I highly recommend Merchant, as well as the Cheap Date Night.

My enter, scallops, was good but cold. We were too big a group to start fussing with sending food back, so I had to suffer through it. Otherwise, it was a solid four-star restaurant. Limited menu choices and limited wine list, too.

Everything was very good with the exception of the Black Magic Woman cocktail which I thought tasted very medicinal; reminded me of Cepacol throat lozenges. The wait staff was very friendly and the food was delicious.

Went for brunch last week but have been meaning to try the Merchant for a while now. Limited menu for brunch as most places have but enough there for everyone to find something. Service was slow but food was very good. I will go back but maybe for dinner next time.

The service was good. The food was ok. The ambiance is a strange hipster-industrial-modern motif. The experience was ok until they turned on the air conditioning and the fans full blast: this made eating and staying for a drink unpleasant. We left as quickly as we could (which was thier goal).

My husband and I chose Merchants to celebrate our 30 anniversary. The specialty drink menu was fun and our meals were outstanding! The locally sourced beef and chicken were perfectly prepared and seasoned. (My mouth is watering now as I think of my meal.) Our dinner was topped off with a complimentary dessert and glasses of champagne. Thank you to Merchants and Anna, our server, for a wonderful evening!

Merchant is always a good place. Our server was amazing. We had fondue which was good but not great. Too much wine and we probably would have preferred some cheddar or gruyere mixed in. Other than that, it is no small thing to feel cared for and taken care of. Thanks to the entire team.

Food is always great service really lacked this time. Steak and eggs . Steak underdone- eggs overdone. Server never checked after serving till we were done. Yes comped off bill but would of rather eaten it. Scotch eggs are always amazing, and French toast is to die for.

We had a celebratory dinner at Merchant, and as I had indicated on the reservation it was a celebration they gave our table a complimentary Prosecco toast, which was a lovely touch. The cocktails are inventive and delicious, the food was amazing (especially the buffalo cheese curds). I would definitely recommend Merchant, and would dine there again if I happen to be in Madison.

We visited Merchant during Chef's Week for the Whiskey Brunch. Service was excellent and quick, even though they were very busy. The menu creatively incorporated Whiskey or bourbon into traditional brunch items.

If you want to hear each other in the restaurant, you need to sit in a back hallway which faces the restrooms and the ATM machine, i.e. negative ambience. On the positive side, the food was delicious, and my birthday "cake" was a wonderful flourless chocolate cake.

Met friends for brunch. They had not been there before. He had eggs benedict, she had French toast; and barely a crumb was left. My husband loved the Pozole. I liked my omelet a lot, but I loved the crispy potatoes that came with it. The server was very nice and quick to accommodate when asked, but there were some long waits in between check-ins to see if we needed anything. Not crazy about the 80s music playing in the background; too loud, too energetic for a Sunday morning.

Delicious overall meal before the symphony. Friendly, attentive staff helped create a fun atmosphere. Cocktail was delicious, as expected, and the red wine was also tasty. Lamb and pork sliders were a yummy flavor combo along with the garlic aioli and cranberry relish if my tastebuds remember correctly. The smokey califlower soup was surprisingly flavorful and everyone in my party loved it. Buttermilk salad was disappointingly gloppy and bland, but everything else was spot on. I will be back!