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Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Check out our summaries that link back to the full articles.

Learn how one master colorist produces $500,000 in retail and service revenue each year behind the chair—without an assistant. Get one simple tip to boost your bottom line; hear what you can expect at Serious Business 2018; get more info about Aveda’s new Full Spectrum Demi+ Line; and see what one salon does to show client appreciation.

In the past 15 years, technology has advanced in all areas of our lives. Beauty products have also continued to advance with technology and new formulas—especially hair color.

For the past two years, scientists at Aveda have been researching and formulating a new demi line to meet their colorists’ and clients’ needs. Fifteen years ago, Aveda’s last demi line—Full Spectrum Deposit Only Color Treatment—was released. Now, it’s time for Full Spectrum Demi+, which rolls out in early spring 2018.

The new line improves hair’s shine with certified organic kukui essential oil in combination with certified organic castor and jojoba oils. A customizable processing time is another improvement Full Spectrum Demi+™ boasts. Depending on the end result desired, colorists can choose to process five minutes with a five-volume developer (full processing time for a sheer tonal result) or up to 20 minutes with a 10-volume developer for more opaque gray blending.

Denise Deering has been working as a colorist at Jutt Salon in Palo Alto for 23 years and produces $500,000 in retail and service revenue each year behind the chair —without an assistant. And for the past 16 or 17 years she has taking home a six-figure salary. All of this didn’t happen overnight though, she says she’s “learned through her mistakes.” Deering has certain rules for pre-booking, retail, and employs good habits and a routine. Here are some of ways she is successful; see if these work for you too.

World Class Financial Services offers financial support to the salon and spa industry with accounting, benchmarking and analysis of financial statements. One of the areas in which they help with are credit card fees, which can range a full percent or more, and it is an area Founder Jim Pacificio and his team consistently negotiate for their clients.

Pacifico says he’s worked with Chase bank over the years to get his client’s charges down to less than 2 percent. “You can always go to the credit card company and negotiate,” he says. Learn more about how you can successfully reduce other benchmarks in your business.

Brenda Lee Caraballo and Jen Perlman have owned As You Like It Salon in Mary Esther, Florida, for 20 years. To thank their many long-time loyal guests they hold an annual guest appreciation event.

This year, they sold $13,000 in gift certificates and $16,000 in retail. Adding in the spa series packages sold, the total for the event this year was $35,000. This event is an extraordinarily busy day for the salon—read more about the deals they offer and their marketing strategies.

Serious Business 2018: It’s Time for a Pivot

Every year at Serious Business, attendees are presented with a new theme. Last January, attendees were asked, “Will You?” as speakers and breakout sessions honed in on will, and how to maintain motivation.

For the January 14-15, 2018 event, the “Will You?” theme has evolved into “Pivot: Make Your Move.” Owners will be pushed to act upon plans rather than just make them. In this article, see this year’s lineup of mainstage speakers who will cover a wide variety of relevant topics for owners and managers. Also, learn who will be speaking off the mainstage in the breakout sessions.

For a salon or spa, mastering a number of best business practices frequently results in overall sales growth, which fuels the trajectory of the business. This year, the SALON TODAY 200 salons grew at a rate of 6% and above. Here's the first half of this year's Growth honorees.

Eufora International announces the launch of their Wellness category, which gives salon professionals an easy way to bring the booming wellness industry to their guests in a seamless experience to complement their existing hair care offerings. The line of candles, essentials oil blends and air mists help to create an exceptional “scentsory” salon experience for guests, one that be customized to positively impact everything from heartrate to stress levels, memory and mood.

Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.

The SALON TODAY 200 honors the salons and spa who create clear-cut rewarding career paths for their team members, offer attractive compensation packages and design benefits that address today's workforce needs.

Meet the 2019 SALON TODAY 200 honorees in Retail and Merchandising. These salons and spas know successful retail sales are the result of the entire team pulling their weight. Owners and managers plan promotions and create displays, service providers educate the client and make recommendations and the front desk closes the sales.

These SALON TODAY 200 honorees have mastered the intricate balancing act of inventory management--keeping enough product in house to keep the shelves full while avoiding typing cash flow unnecessarily.

The Salon Today 200 Technology honorees realize that embracing the latest software or tech tool is like adding a new manager to the team. Today's technologies keep schedules fully booked, motivate the team, recruit new clients and market to existing ones.

The SALON TODAY 200 honorees in the area of Employee Education realize that the future of their business relies on their ability to train and develop their talent today. The ST200 honors these salons for their excellence in Employee Education.

In the midst of buying out her partner and becoming sole owner, this salon owner had seven employees walk out. She knew where she wanted to go with her business, but not how to get there, so she tapped into a coaching system,