IKEA Introduces Australian Exclusive Kangaroo Meatball

August 17, 2018

The limited-edition Roo Ball will be available for three days only as part of IKEA Democratic Design Days Australia

Australians will soon be getting their own IKEA exclusive: a limited-edition kangaroo meatball available for three days only in Sydney.

The IKEA world first Roo Ball will be available to sample as part of IKEA Democratic Design Days (27 August to 29 August), a three-day design festival at the Museum of Contemporary Art that will take visitors behind the scenes of IKEA while also exploring the future possibilities of life at home in Australia.

Tastings of the exclusive Roo Balls will be available to the public between 11am – 1pm, Monday 27 to Wednesday 29 August. Guests simply need to head to www.ikea.com.au/DDD and book a free ticket to see the Democratic Design Days Exhibition.

Roo balls will also be served at the first ever Donate by Plate Meatball Restaurant, with all proceeds donated to Foodbank. Sydneysiders will even get a first taste of a salmon ball, inspired by the new IKEA salmon ball set to be released in 2019.

All IKEA food ranges are created under the same principles of Democratic Design that apply to all IKEA products, ensuring they serve the perfect combination of form, function, quality and sustainability at an affordable price.

Like all IKEA meatballs and chicken balls served in Australia, the Roo Ball will be made from 100% Australian ingredients that support local suppliers and reduce food miles.Ivana Frost, IKEA Australia Food Manager says: “With the Roo Ball, we are so excited to offer a limited-edition product that brings together the best of both worlds by uniting our Swedish heritage with modern Australian cuisine.

“At IKEA, we want to make great design accessible for the many people, but design at IKEA doesn’t stop at LACK tables and POANG armchairs. Our menu and food ranges are designed with our design principles in mind.

“The Roo Ball was developed using sustainably sourced, high quality kangaroo meat, which is a healthier alternative to other meats. We’re confident that we’ve created a new meatball that is truly delicious and, most importantly, can easily be recreated at home at an affordable price”, says Frost.

Tastings of the exclusive Roo Balls will be available to the public between 11am – 1pm, Monday 27 to Wednesday 29 August. Guests simply need to head to www.ikea.com.au/DDD and book a free ticket to see the Democratic Design Days Exhibition.

DONATE BY PLATE – IKEA SOCIAL ENTERPRISE MEATBALL RESTAURANT

Modelled after the IKEA Museum meatball restaurant in the IKEA hometown, Älmhult, Sweden, the Donate by Plate pop-up will put a new spin on the iconic meatball meal across three spectacular nights, with all proceeds donated to Foodbank. Guests can select from classic Swedish meatballs, chicken meatballs, veggie balls, the soon-to-be-released salmon ball, as well as the limited-edition Roo Ball to celebrate Democratic Design Days in Australia.

For more information head to: www.ikea.com.au/ddd
Social hashtag: #DDDaustralia @ikea_australia @foodbankaus

ABOUT IKEA DEMOCRATIC DESIGN DAYS AUSTRALIA

Curious about the future of design at IKEA? In an Australian first IKEA is bringing its world famous Democratic Design Days to Sydney. This August (27 – 29 August) IKEA will be opening the doors to the big blue box to give Australians a behind the scene glimpse into the IKEA design and product development.

Democratic Design Days program will explore the future; the future of life at home in Australia and the future of IKEA. It will showcase new collections to come in 2019 and exhibit never before seen prototypes from collections currently in development. Guests will also have the opportunity to meet some of the creative leaders, designers and collaborators behind our most anticipated collections.

IKEA Democratic Design Days Australia will be held at the Foundation Hall, Museum of Contemporary Art in Sydney. See the full program: www.ikea.com.au/DDD

ABOUT IKEA

Customers around the world have embraced the IKEA concept since its inception over 50 years ago. IKEA is the world’s largest home furnishings retailer with over 419 IKEA Group stores in 49 countries, employing close to 200 000 co-workers. In 2017, there were a total of 817 million IKEA store visits globally, and the IKEA website was visited 2.1 billion times.

The IKEA vision is to create a better everyday life for the many people and offer well-designed, functional and affordable, high quality home furnishing, produced with care for people and the environment. IKEA achieves this through clever product design, cost-effective manufacturing, buying in bulk and transporting in flat packs.