Sephora opening distribution center in North Las Vegas |

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Sephora is now the latest major employer to set up operations in North Las Vegas.

The beauty company broke ground Thursday on a new distribution warehouse. It's being built at the master plan industrial park, just west of the Las Vegas Motor Speedway.

Breaking ground and adding to what's being called the new e-commerce capital of the West.

"It's really an example of if you build it, they will come," said City Manager Ryann Juden, North Las Vegas.

Beauty retailer Sephora has chosen an area of North Las Vegas to build its fourth major U.S. warehouse which will service 12 states in the West.

"It's a tax base that helps support our libraries, and our parks, and our police and our fire," Juden said.

City leaders say they've streamlined business practices, so companies can build faster. It's something they've seen over the past couple years with attracting the Honest Company, Fanatics and Amazon.

"From the time that they submitted their first building permit to the time they tilted up their walls was eight weeks, that's phenomenal, you won't see that anywhere else," Juden said.

Sephora says it's also about location.

"Some of the other sites we looked at just didn't allow us to be able to touch all of the 12 states," said Jeff Ritacco, vp of distribution and transportation, Sephora USA.

The 714,000 square foot facility will create 400 jobs for locals with a special emphasis on veterans and disabled individuals.

"We can offer them those jobs, so it's not something they're stuck in a corner some place, they're part of our family, and work with us as a team," Ritacco said.

In addition to being a distribution center and a big employer, the Sephora facility will also have direct impact on customers in the valley.

"We will now, with this distribution center, be able to service all our retail stores within one to two days, and we'll be able to service all our e-com customers within one to two days," Ritacco said.

A new business venture -- benefiting everyone.

Sephora's new warehouse in North Las Vegas is scheduled to be up and running by May 2019.