Travel and Wellness

Travel and Wellness

Travel and tourism are part and parcel of contemporary culture. People can have many different motives for leisure travelling: releasing stress from work and everyday life, being active outdoors, socialising with family and friends, experiencing nature, being able to express emotions with less inhibition, and learning about other places. In short: travelling for leisure relates to many if not all wellness dimensions.

WellStyle promotes wellness travel and believes in its positive impact on health. We are introducing a new destination, a hidden place to discover: Estonia. For us it is not a new country, it is our second home. Its four seasons are fascinating, its forests and wetlands are beautiful and there is a lot more to discover. We are proud to invite you!

We are convinced that Estonia has a lot to offer to the active and curious traveller, in particular nature and open space. Slightly larger than The Netherlands, Estonia has only 7% of its population. What is more, large parts of the country are easily accessible by bicycle and on foot due to the absence of mountains. Estonia is just as flat as The Netherlands: its highest point Big Egg Mount (Suur Munamägi) at 318 meters above sea level is just 4 meters lower than the Mount of Vaals (Vaalserberg), the Dutch summit. The natural accessibility is further enhanced by a growing infrastructure of hiking trails and, more recently, bike paths.

Despite its potential, Estonia is not widely known in western-European markets as a destination for active holiday-making. At the moment it caters mainly to domestic tourists and to tourists from neighbouring countries, in particular Finland. Visitors from other markets mainly stay in the tourist centres of the capital Tallinn, the spa and beach resort Pärnu and a few other urban areas. Venturing into other parts of Estonia is not easy. Practical information (e.g. on bus services, hiking routes, cultural events) is difficult to acquire for tourists, and much of it is only available in Estonian. As a result, visitors stay in standard hotels in tourist centres, and do not come to experience the authentic, wild and adventurous Estonia. A pity!