Mitsubishi 2017. Global sales up 5% driven by Outlander boom

Mitsubishi Global Performance is shining in the 2017 following the flat performance scored in the previous 7 years. At regional level sales are fast growing in Asia and in the Pacific regions. The best model is the Outlander, growing an amazing 60%.

Following the flat performance reported in the period 2010-2016, during the first eight months of the 2017 Mitsubishi performed quite well with global sales grew at 684.000 units, +5.4%

The success is fueled by fast growth in Asia (including China, Korea, Japan and India) where sales had been 167.000 (+27.6%). Others positive regions had been the CIS (+9.3%) and the Pacific (including Australia) (+9.3%). Disappointing the performance in Levant (-33%), in the GCC (-29.3%) and East Europe (including Turkey) (-25.7%).

At model wise, the best model was the Outlander with 167.000 sales (+60.1%) followed by the ASX with 165.833 (-0.9%) and the L200 with 55.663 (-2.1%).

Mitsubishi Global Performance Report

In the period 2010-2016 Mitsubishi global sales in the period 2010-2016 had been flat at 991.000 units performing a Compound annual growth rate (C.A.G.R) of +0.2%, while the industry CAGR in the period was +4.6%.

In this period, Mitsubishi lost five steps within the Global Car Brands Ranking landing in the 27th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 54.5% of total sales (it was 53.8% in the 2010). Sales in America had almost unchanged their weight actually counting 18.5% (from 18.5%) while sales in Europe lost share, actually counting 16.2% (from 19.8%).

In our report we figure out this brand’s sales data in 117different countries, with forecast up to the 2022.

On top of all, in the 2016 there was Indonesia with 10.2% of global sales share (from 10.7% in the 2010), ahead of USA with 9.6% (from 5.6%), China with 9.1% (from 3.5%), Japan with 8.5% and Australia with 7.3%.

Argentina automotive industry represents almost 8.5% of Argentina’s industrial gross production value. The One Million Plan, just launched by the President Macri aim to double production volumes by 2023 enhancing domestic market.

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018

Bahrain Auto Sales had been almost negative during the Q3 keeping the very negative momentum while Bahrain fiscal and financial position become further more vulnerable and expected fiscal austerity will not help the industry.

Argentina Auto Sales kept momentum in Q3 running with a plus 30% speed and projecting the year over the 0.9 million. The finally positive economic environment and the first effects of the recently launched new National Automotive Plan sustain a positive outlook.

Canada best selling cars ranking updated at the end of September 2017 with the Ford F-Series king of the market followed by the Ram Pick up and the Honda Civic, third and best car passengers. The fastest model so far is the Mercedes GLC, up 96%

Vietnamese vehicles market this year is taking a pause after years of fast growth. Indeed, following the positive Q1, market started falling and September, down 23.4%, was the 6th lost in a row. However, the market leader, Toyota, is gaining 12%.

Geely is the fastest growing brand at global level this year the already outstanding performance scored in the previous 7 years. Year to date August sales skyrocket 76.8% thanks to domestic market success of the renovated line up. International sales are falling all over.

Great Wall is losing terrain in the 2017 following the outstanding performance scored in the previous 7 years. At regional level sales are not growing in Asia and Africa.. The best model is the Haval H6, with over 300.000 sales globally.

Best Selling Cars Models in China in the first eight months of the 2017 led by the Chinese Wuling Hongguang with a narrow gap over the Volkswagen Lavida and the Haval H6. Since the start of the year had been launched 29 new vehicles.