Pledges keep Tecumseh in Pure Michigan campaign

Saturday

Jan 18, 2014 at 2:00 PM

By David FrownfelderDaily Telegram Staff Writer

Inclusion in the 2014 Pure Michigan advertising campaign is nearly assured for the city of Tecumseh.

In his report to the city council Monday, city manager Kevin Welch said pledges of $26,225 have been received. The campaign itself is $25,000 with a $30,000 goal to be raised. The pledges have come from the city, as well as the Downtown Development Authority, private companies and individuals.

“We hope to raise the additional funds to offset mailing costs to visitors,” Welch wrote. “Last year, we sent out over 700 visitor packets.”

The city was part of the 2013 Pure Michigan tourism promotion, which included radio commercials, print ads and links on the Pure Michigan website, www.michigan.org. In a report to the city council in November, Tecumseh economic development director Paula Holtz said information from the state showed a significant increase in the number of visitors to the city’s website, www.mytecumseh.org, as well as to the websites of other local interests. These included Hidden Lake Gardens, the Tecumseh Area Chamber of Commerce and the Lenawee County Conference & Visitors Bureau.

The radio commercials, featuring the voice of actor Tim Allen, ran on radio stations in and out of Michigan between May and early fall last year, Holtz said. The commercial highlighted the small-town attraction of Tecumseh and Lenawee County. The city was also featured in at least eight newspaper and magazine articles outside of Lenawee County.