Tag Archives: traffic generation

There is no doubt that website traffic is critical to your business success. And free traffic beats everything else. Where does free traffic come from? Google and other search engines.

How does Google give out free traffic?

The process works in a way that you have experienced many many times. You load up Google or another search engine. Type in something you’re looking for. And then you visit one or more of the sites that show up. That website owner has just enjoyed the benefit of free traffic. What need to figure out is how to get you free traffic.

Most people only click results from the first couple pages. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.

This means that to get any real traffic you need to be on the first page in Google. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…

What is SEO?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The formula Google uses to determine this is known only by Google. There are several factors that we do know.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

In order to get indexed, Google has to be able to find you. Links from other sites are the easiest way to accomplish this. Google will actually follow the links on sites it already has indexed to find new sites and index them.

A couple of great places to do this are in your Twitter or Facebook profiles. These sites are very popular so Google indexes them multiple times a day. And follows new links it finds immediately.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.

There are three components of gaining ranking:

Content

Links

Activity

SEO content

This is also called on-page SEO. You need to make sure your content matches the search terms you’re going after. Clearly this article is about search engine optimization. Google knows that not just because the words search engine optimization show up. But also because other related words like traffic generation show up in it, as well.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. These all play a part in helping Google determine what your website is about.

Link juice

The next thing to consider is your links. This includes both the inbound and outbound links. You want to make sure you have more inbound links than outbound links. And the more inbound links the better.

A very easy way to get a lot of links to your site is through article marketing. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. And then upload a different versions to a bunch of sites that allow you to add content. And the more you do the better.

Increasing your activity

The last thing we know for sure is that Google likes to see active sites. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Regular content updates to your site are expected. You can do this with RSS feeds and news posts.

Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. To get comments from others, you need to get others to visit your site. An easy way to do this is from forums.

Create profiles on lots of forums about your site’s topic. Then become active in the forum. Then put a link to your site in your profile. This generates even more links back to your site. And it will also get real visitors to your site.

Conclusion

It’s important that you do everything listed here. Unfortunately, rewriting your articles again and again. And creating a bunch of forum profiles. And visiting all the sites to post up your comments and articles takes a really long time. And you’re already too busy, so you mostly likely will never do any of it.

However, rank builder software exists. And it automates everything we’ve just talked about. So my best advice is to automate as much of this as you can. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.

If you’ve got traffic coming to your site, you’re 99% there. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. What you do with the traffic when it gets to your site could be any number of things. So, the critical step is to generate a steady flow of visitors.

Here are some tips for generating website visitors:

These are the best and fastest ways to get free visitors coming to your site:

Web 2.0 Methods

Article Marketing

Video Marketing

And here’s how to use each method…

Web 2.0 Sites

The term “Web 2.0″ is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Articles Sites

The next thing we want to talk about is article marketing. Article directories fall under the category of web 2.0 sites. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. And in addition to this, other users can take your article and place it on their own website. And in return for getting to use your content, these other users include links back to your website that gives you further search engine ranking and more free traffic. Here are a couple article marketing traffic tips:

Figure out what keywords you want to go after

Tailor the content of your article for the keywords

Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video

Our discussion would not be complete without talking about video. Once again, this is really a sub-set of web 2.0. So, just like article marketing, video marketing enables you to add content to authority sites. And in addition to this, because Google and the others love video so much, you can get listed for highly competitive keywords much more easily.

Visitors to your site are critical – getting them there automatically is even better. Here’s how…

Traffic is useless . . . unless…

The first thing you need to do before you start going after any traffic is keyword research. This is because you will building your traffic funnels around specific keywords. So you need to make sure the keywords you’re targeting are worth targeting.

Here are the important considerations for your research:

Will you be able to rank for these keywords? Take a look at the “strength” of others websites (and how many) are already targeting these keywords.

Will the keywords you’re targeting bring buyers? If you don’t do your research you’ll end up with a lot of traffic that doesn’t buy from you. You want to generate visitors ready to buy.

Another thing to think about is affiliates. Generating your own customers is great – having other people do it for you is even better. So make sure you are also targeting keywords to attract affiliates.

This is critical to your business, but it takes a lot of time and effort. And hiring an expert is very expensive. Which is why practically none of your competitors will do this! What I recommend is using website traffic software to save the time of doing it yourself and the money of hiring someone else. Using tools like this speed up the process and improve your results, too!

OK, now we can talk about traffic…

Once you’ve done your properly keyword research, you’re now ready to start targeting these keywords to draw in visitors.

Powerful Traffic Tactics:

Most people overlook the power of Surveys!

“Traffic Traps”

Video Websites

Surveys

Here’s the thing – people love surveys. It’s human nature. And smart website owners know this, so they will include your survey on their site if you make a good one. It’s a win-win. They get a great perk on their site and you get a link back to yours. Think about that – you get website traffic for free just for making a survey! Most people think surveys are just for collecting data, but in this case you don’t even care about the answers. Just make the question interesting enough that people will want to share it with their own visitors.

“Answer” Sites

Maybe you’ve seen these help sites where people post questions and other people answer them. However, you’re interest in these sites is not to ask and answer questions. You are going to generate traffic, leads and sales from them. Now, you can do this all by hand – visit a classified ads or answers site and one by one copy and paste contact info. But a much smarter method is to use website traffic software to do it for you. Then you just get a daily batch of fresh leads delivered to your inbox.

Video

No doubt you’re aware of YouTube and other video websites. These sites generate massive traffic and people watch over 2 billion videos a day on YouTube alone . So don’t miss out of this incredible source of free website traffic.

Even if you don’t think you can make a good video. One super easy thing to do is take an article or website you’ve written. Then just do a screen capture of yourself going through it. You can even get software that will automatically do this for you.

Summary

Figuring out how to get some visitors to your site is not hard at all. Just be a creative and think outside the box a bit. And today there are tons of options for software tools that can help with every part of this process.