Big Data and Analytics

The Banking industry has always been marked by rapid, often disruptive changes. Issues such as globalization, regulations, and new competitive entries exist. This has forced them to look for new ways to increase revenue, cut…

Modern technology advances have given Retailers access to exponentially more data about what customers do and want. It is an amazing opportunity for them to use analytics to unlock the goldmine of information to cater…

According to the Q1 2017 Forrester Wave report on robotic process automation (RPA), enterprises are under immense pressure to digitize operations, and most see RPA as a part of their automation strategy. Robotics Process Automation is a…

If you are someone who’s been following digitech trends for the past few years, Robotics Process Automation (RPA) wouldn’t be an unfamiliar term. RPA is an emerging technology that can swiftly perform human intense, laborious…

Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be later redeemed on future purchases. Fast forward to 2018, and in spite of the myriad…

This case could even beat the curious case of Benjamin Button because understanding customer behavior is by far the most difficult task for retailers. Have you ever wondered how challenging it is for the retailers…

If we have to name one company that has captured the hearts and markets by addressing the sensibilities of data-savvy millennials, Netflix would be the winner by a mile. This streaming-services giant has steadily progressed…

“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer loyalty programs or customer retention, business owners forget that loyalty is a sentiment. Your strategies…

What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…

Cognition, as the definition states, is “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. Expanding the above definition, cognitive selling can be described as the act of selling,…

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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