Tag: search marketing

Companies are investing a significant portion of their marketing budgets on search. According to eMarketer, search engine marketing spend will eclipse $29.24 billion in 2016.
The CMO Council reports that search accounts for roughly 47 percent of a company’s online spend.

You just can't block the buzz about Google. In the past few weeks, the company surpassed Apple as the world's most valuable brand, according to Millward Brown Optimor's 2014 BrandZ ranking. It was a big blow for Apple, which had held the top spot for the previous three years.

While the quest for the ultimate in marketing automation technology continues, I'm still struggling to get my email spam filter to work properly. But Ray Kurzweil, Google's director of engineering, says that more intelligent systems are coming faster than we think.

Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief

Bing Ads, the advertising platform from the Yahoo! Bing Network, has announced that they've integrated location targeting within their advertising system. With this update, advertisers will be able to improve on how well they and their ads can connect with their current and potential customers. Similar to Google’s AdWords

The very nature of search marketing is undergoing some dramatic changes, according to the latest Q4 2012 Forrester Wave report. Search Marketing Becomes Discovery Enablement Rather than trying to connect with customers via a single channel, such as a traditional search engine, search marketing is transforming into “discovery enablement,” which

It will be the best of times and the worst of times. Amidst the 2009 predictions for e-new year, there is a consensus that it will bring both financial ruin and success. Chances are that both will come true. eMarketer released insights of the Internet's plight into the aught nines

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