BEIJING, May 15, 2015 /PRNewswire/ -- Youku Tudou and Star Game, a leading game media and marketing company, co-founded the Star Video Alliance to create a new premium standard for gaming video content in China. Using Youku Tudou's position as China's #1 online video platform, the Star Video Alliance will bring together leading gaming media to build a comprehensive vertically integrated gaming video ecosystem.

This alliance marks a milestone as an industry first dedicated gaming video ecosystem. This wide-ranging gaming video and media platform will use Youku Tudou's multi-screen distribution and big data to empower game producers, content creators and users to accelerate the growth of the gaming video ecosystem on Youku Tudou.

With the founding of the Cloud Entertainment business unit in December 2014, Youku Tudou has maximized the impact of gaming video content across its platform. Currently, six of the top ten U/PGC channels are dedicated to gaming videos averaging daily video views of 50 million amid over 2,000 active U/PGC gaming video channels on Youku Tudou.

Leo Yao, President, Cloud Entertainment of Youku Tudou says, "Youku Tudou is committed to building a multi-screen media and entertainment ecosystem. Now, by founding the Star Video Alliance backed by strong partners, we continue to expand our ecosystem by building a complete platform that brings together the entire gaming video community on Youku Tudou."

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."