Revolutionary fitness concept opens 10th September

Debenhams has named Sutton as the first site for its partnership with SWEAT! gyms as part of the department store’s strategy to deliver social shopping to customers. Opening 10th September, the 17,575 sq. ft revolutionary gym will offer a friendly, group-oriented and performance driven environment to Sutton residents, fitted with state of the art exercise and health monitoring equipment.

The Sutton site will be the sixth gym in the ground-breaking fitness club’s chain and is the first to be sited within a shopping environment. Offering a totally innovative gym experience which combines the best fitness Technogym equipment, immersive cinematic exercise activity and digital health check points, SWEAT! members will also be able to take advantage of assistance from friendly and welcoming personal trainers along with the latest in wearable performance tracking technology.

Operating at a fraction of the cost of other gym memberships, SWEAT! offers seven group exercise activities from virtual spinning and aerobics as well as core exercises that burn 1,000 calories per hour. Members can gain comprehensive feedback on their work outs through their personal digital “My Wellness” account which can then be shared on social media.

Additional benefits of the Sutton facility and Debenhams include cross promotions and incentives which build the more that members visit the gym. Debenhams Sutton store manager, Martin Taylor says, “We are hugely excited to be selected as the first site to offer Sutton residents our first partnership with SWEAT! gyms. We are confident that customers will appreciate the opportunity to combine a work out, possible meet up with friends and convenient shopping trip all under one roof.”

Frank Reed, CEO of SWEAT! gyms says, “Our Sutton SWEAT! gym will not only provide a revolutionary experience to local fitness fanatics, it will also offer a friendly and welcoming environment to those returning to fitness, with an encouraging and highly social atmosphere. We anticipate the site will attract members who will visit the facility 3-4 times per week by creating both innovative fitness experiences and a social meeting place, rewarding loyal customers for improving their fitness levels and lifestyle.”

Memberships to the Sutton SWEAT! gym will open from on 10th September 2018 with prices starting from £18.99. To find out more about SWEAT! gyms and pre-register visit www.sweatgyms.co.uk. A limited number of memberships are available at a discounted pre-launch rate.

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