Louise Roe and the Jergens Beauty Launch – Moisturize!

I styled the models for a mini catwalk show for Jergens and the lovely Louise Roe was the host. I’m a huge fan of Louise, I met her a few years ago when I was styling William Tempest’s show in New York and she was hosting his dinner party. She’s just one of those girls that you can’t help but adore and she has a beautiful skin – perfect for a Jergens launch!

Working in beauty has similarities, but it’s very different than fashion as there just seems to be a slightly different attitude – it’s happy! In some ways beauty is clearer, more obvious and offers you solutions. Jergens had 8 different products at the launch including a delicious smelling Coco Butter and its original 100 year old cherry-almond scent. Each moisturizer offers a different solution from fragrence free to aloe – in fashion – finding the right garement is just not quite that obvious. Beauty is quite a happy world, all our models were similing away, and the guest were all quite friendly and happy – it might have been the cocktails – CocoButter, Daily Moisture – all inspired by the Jergen’s moisturizes!

The lauch was held at Circus in Covent Gardens so there were some amazing circus acts including a girl playing with fire!

Related Posts

Backstage at Bath in Fashion Catwalk show
In just four years Bath in Fashion has become a very successful and popular event. The catwalk shows are always sold out. This season I had over 200 looks for one of the fashion shows so […]

A Doll’s House by Viktor & RolfI went to the opening preview of The Viktor & Rolf exhibition at the Barbican. It was quite amazing! I love the doll's house - I think every girl loves a doll's house. I had so many […]

The Grass is always Greener at Prophetik
I styled Prophetik’s show at Vauxhall Fashion Scout this London Fashion Week. Every show you work on is different but this one is truly unique. Prophetik is all about sustainability, […]