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checkIN News, Interviews, Opinions, Reviews
Hyatt Hotels Corporation President and CEO, Mark Hoplamazian
PHOTO: PAULSON INSTITUTE
HYATT
UNLEASHES
UNBOUND
Hyatt Hotels Corporation has launched The Unbound
Collection by Hyatt, a global collection of unique and
independent stay experiences.
According to the company, the Unbound Collection
by Hyatt will include a portfolio of "new and existing
upper-upscale and luxury properties that will maintain
a distinct character while providing guests and owners
Hyatt's award-winning customer loyalty program,
robust operational and marketing resources and
trusted, quality brand".
Hyatt Hotels Corporation President and CEO,
MARK HOPLAMAZIAN, said the properties
within The Unbound Collection by Hyatt -- which will
include historic urban gems, contemporary trend-
setters, boutique hotels, resorts, and more -- would
have their own individual brand identities, free from
constraint or convention.
"The Unbound Collection by Hyatt provides us
with a myriad of opportunities to grow, not only in
new markets, but also in places we know our guests
want to go," he said.
"The collection of properties will allow us to
reach the modern traveler who seeks one-of-a-kind
experiences, but also wants the reassurance and loyalty
program that comes with our brand.
"What really excites us about The Unbound
Collection by Hyatt is that this portfolio provides
rich social currency through story-worthy, shareable
experiences that guests will take with them long after
their stay," he said.
The Unbound Collection by Hyatt is launching with
some top properties around the world, including The
Driskill Hotel in Austin, Texas; the Hôtel du Louvre in
Paris, France; the Carmelo Resort and Spa in Carmelo,
Uruguay; and the Coco Palms Resort in Kauai, Hawaii,
which is expected to undergo a revitalization and re-
open in spring 2018.
Hoplamazian said future hotels in The Unbound
Collection by Hyatt would be equally story-worthy,
whether it be through a fascinating past, an exclusive
location, famous architecture and design, or an award-
winning dining experience.
"We are committed to creating a portfolio that
works for owners and provides them with flexibility,
agility, and support, all while accentuating the best of
each property and the experiences that make each
truly extraordinary," he said.
6 HM The Business of Accommodation