I’m afraid there really isn’t a way to do this with Event Espresso. While it would be possible to sell a promo code using WooCommerce + the WooCommerce Gift Coupon plugin, the challenge you’d run into would be how to connect the purchased promo code to a specific event. The reason you’d want to connect the promo code to a specific event is because if the promo code was set to apply to any event, the promo code owner could use that promo code one time each for every event on your site.

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