When entering the Chinese market, there are several major differences with the Western markets that a company needs to be aware of. Whether it is the Chinese name, the logo or even the floor number on which your company works at, these differences will need to be known beforehand.

But that is not all. Like all markets, China has developed its differences, and therefore, the Chinese consumers will react differently to a product when comparing to another country. It is important to study these reactions, and analyze how these new customers will use the product. It is hence necessary to realize custom market research in China before entering the market.

When custom market research in China is used, it can cover various domains:

All of these custom market researches are important when deciding to enter China, and can make a difference, between success and failure. A recent example would be Uber, who failed to capture the Chinese market and was defeated by his competitor Didi.

And for every Uber, there are hundreds of foreign businesses who fail to understand the market and take action to prevent these failures. Although the best way to succeed may cost an investment in custom market research in China, it can make the difference and help a company succeed in the Chinese market.

Dress of interior of man or banyan coming from the wardrobe of Jacques de Vaucanson, mid-eighteenth century Long sleeve garment and small collar straight cut in a lampas big backgroundhttps://fr.pinterest.com/explore/robe-d’int%C3%A9rieur-957095714311/

Gift of the Society of the History of CostumeFirst half of the 18th centuryPainted cotton canvas dyed, blue background, six colors. Painted and dyed decoration available. Origin of the material: India, Coromandel coast for the Dutch market.Confection: India, probably for the Dutch market.GAL 1920.1.2039Palais Galliera, Fashion Museum of the City of Paris– See more at: http://www.palaisgalliera.paris.fr/fr/oeuvre/robe-de-chambre-dhomme#sthash.0CQJSH00.dpuf

Increasingly appreciated in the second half of the seventeenth century, cotton canvas dresses were called in France by Indian women, in reference to the origin of their fabrics painted and dyed in India and reported by the companies of the East Indies.This kimono dressing gown testifies to the important role played by Holland in the European craze for this type of garment. This country was the only one allowed to trade with the Japanese. The Shoguns used to offer 30 kimonos to the Dutch officers at the signing of commercial treaties. The decor of the dressing gown combines the motifs of pine and plum trees, often associated with bamboo to form a traditional Japanese decor that evokes the virtues of the gentleman. The Indian of this dressing gown was executed in India from a Japanese model, for the Dutch market. The Dutch seem to have particularly appreciated this decoration, which can be found in several examples in their current public collections. This dressing gown is part of a collection of clothing and textiles that proves that a successful motif could be reproduced in the « envi.

Author of record: Pascale Gorguet-Ballesteros– See more at: http://www.palaisgalliera.paris.fr/fr/oeuvre/robe-de-chambre-dhomme#sthash.0CQJSH00.dpuf

The late 18th century Indian bathrobe by Jouy-en-Josas Christophe-Philippe Oberkampf (1738-1815) evokes that of the bourgeois gentleman of Moliere; dressed in such a garment, the latter proudly exclaims « I got this Indian done. »The Lutheran of German origin, with the discreet tastes to the antipodes of Monsieur Jourdain, yields however here to the whims of fashion. « The time of the Indians », cotton canvases imported from India and then manufactured in Europe as early as the 17th century, became established in France in furnishing and dressing during the second half of the XVIII century, their prohibition for economic reasons during more than 70 years old, having been lifted in 1759.While various sources testify to the existence of « dressing gowns » that are older or belonging to women’s wardrobes, this « neglected » garment, revealing a new conception of the human body, freed from its traditional yoke, and is an essential part of the male wardrobe of the Enlightenment.http://www.museedelatoiledejouy.fr/en-GB/dynPopup0001160b.aspx

Smartphone Users in China

Chinese Chongqing Citizens Authority set up the first lane for mobile phones on the sidewalk bordering Yangrenjie’s scenic spot. The sidewalk – 3 meters wide and 50 meters wide – separates pedestrians in two lanes: one is for cell phone users, the other is for those not obsessed with their smartphones. One warning proclaims: « In this lane » pass » Mobile phones at your own risk and danger. » « In my opinion, these sidewalks are very useful from a security standpoint, » says Wang Li, a resident of the area who does not use cell phone disproportionately as they prevent potential accidents due to users « obsessed with smartphones. » The media reported several incidents due to the distraction and the carelessness of some users who were injured while trafficking with their phones. The sidewalk has inevitably attracted the attention of tourists: some of the scripts took photos, others did not observe and shared the signage and even parked their car on the sidewalk. Li Zhijiang, a 20-year-old student in Guizhou, views the sidewalk as the manifestation of enormous progress. « I knew about the existence of these sidewalks in the Washington business district, » says Li, « and I think they are very useful for cell phone users in the very streets Busy and crowded « . Anthony Edwards, a 28-year-old British actor, has expressed all of his enthusiasm by saying that it is a huge improvement over his country of origin where the population does not have this type of housecoats sidewalk. Instead, his colleague, Xing Xing, maintains that the sidewalk is senseless and ineffective and forcibly admits: « Creating special » sidewalks could be the solution to reduce many security issues in different situations. However, I believe that this kind of sidewalk is not a fundamental solution, but on the other hand, I believe that in the long run, it may bring some kind of content to the smartphone user, causing other problems.

With the increasing popularity of smartphones, more and more young people in China are glued to the screens, a phenomenon that worries many experts. It is estimated that the number of smartphone users in China will exceed 500 million this year.