Another type of promotional product of which I am not a fan is the promotional fridge magnet; not because they’re not useful or informative, but because they’re often so very, very boring (and dirty). Although some people seem to think that fridge magnets offer HILARIOUS insights into human psychology, I think it’s safe to say that most of us find them duller than the art of translating gym membership contracts into ancient Greek.

To be honest, nothing is going to make a fridge magnet into a bath of sangria; but nevertheless it is worth putting a little bit of effort into making your choice of promotional fridge magnet more interesting – why go for a yellow square when you could have a star, a hand or a…horse? Sure, they’re still not the most fascinating things in the world but come on; they’re fridge magnets – how rock n roll can you possibly make them!?

However, let’s bear in mind that Britain is the fattest nation in Europe, with around 23% of us classified as obese. Combined with the fact that one of the major causes of obesity is unhealthy snacking and I think you see where I’m going…? If not, let me clarify; as irksome as they are, fridge magnets do have the advantage over most other promotional products in terms of how much information they can display in a place where people are likely to see it on a daily basis. We are a nation of snack-addicts; whack your product information on every fridge in the UK and you’d have a bigger audience than Top Gear!

On that ludicrous point I shall end this brief post. The moral of the story is this; these are millions of companies out there, with billions of products advertising their services. There’s so much promotion that the public has practically evolved to filter out everything but the most attention-grabbing products. If you are going to insist on using boring products like fridge magnets to advertise your company, for the love of God use the interesting versions and fill ‘em full of information! (Alternatively, just write “Free cake with every purchase!” on every advert and you’ll be well on your way to billionairehood).