One way that nonprofit and government associations get the word out is through public service announcements.

For our PR Writing class, create a 30-second public service announcement or radio news release for your client. (If you have a nonprofit or gov’t client, write a PSA. If you have a for-profit client, write a radio news release.) Review the information in Chapter 9, especially pages 208-222 for tips on how to write.

Things to keep in mind:

Thirty seconds is not very long, approximately 75 words. You’ll need to get to the point quickly.

You’re writing information that will be spoken, not read silently. There’s a BIG difference between the two. Ask a friend or two to read your PSA or radio news release aloud. Edit and adjust as needed.

Write conversationally.

Use the same standard header that you have used on previous news release assignments (for contact information, etc.)

Feel free to write on the same topic as you have in previous releases, as long as the topic can fit this assignment.