The Asia-Pacific region includes developing countries such as China, India, and Thailand. Factors such as adoption of safety regulations by governments/agencies and the increase in the vehicle sales & safety installations per vehicles are accelerating the demand of automotive airbag and seatbelt. Automotive airbag and seatbelt companies such as Denso Corporation (Japan), Takata Corporation (Japan), and Toyoda Gosei (Japan) are the dominant players in this region which are anticipated to drive the demand for the automotive airbag and seatbelt. Apart from these, the global players such as Autoliv (Sweden), Robert Bosch (Germany), and TRW Automotive (U.S.) have their presence in the Asia-Pacific region, which is also expected to influence the market demand for automotive airbag and seatbelt.

Europe: Established market for automotive airbag and seatbelt

In 2009, Europe experienced an economic downturn that affected many industries within the region and is currently in its recovery phase. As such, the automotive airbag and seatbelt market is projected to show a stable growth rate for the period under study. Europe is the major market for passive safety systems and home to a number of automotive safety system suppliers such as Robert Bosch (Germany), Continental AG (Germany), Autoliv (Sweden), and Delphi Automotive (U.K.)

The Americas region comprises the U.S., Mexico, Brazil, Canada, and others. Mexico and Brazil are the emerging economies in this segment. The United States New Car Assessment Program (US NCAP) is a flagship consumer information program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSAIn the coming years,US NCAP will adjust its rating system to reflect the improvements in the safety features in the U.S. vehicles. This will make it more stringent for a vehicle to achieve top ratings, thus encouraging manufacturers to produce vehicles exceeding the minimum federal safety requirements. This is expected to positively affect the airbag and seatbelt market. Safety systems suppliers such as TRW Automotive (U.S), Takata Corporation (Japan), Robert Bosch GmbH (Germany), and Autoliv Inc. (Sweden) have a major presence in the Americas region.

The report covers the market of automotive airbag and seatbelt in terms of volume and value. The market size, from 2011 to 2019 with regards to volume, is provided in terms of thousand units, whereas the value is provided in terms of USD million. The automotive Airbag and Seatbelt market is broadly classified by geography (Asia-Pacific, Europe, North America and RoW), focusing on key countries in each region.

The report classifies and defines the automotive airbag and seatbelt market in terms of volume and value and provides qualitative and quantitative insights about airbag and seatbelt. It also gives a comprehensive review of the market drivers, restraints, opportunities, challenges and key issues in the automotive airbag and seatbelt market. The key players in this market have also been identified and profiled.

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