Background

Inspired by Paris and the delight of small bites, the couple behind Felix wanted to create a brand experience that was bold yet playful. The text and colors borrow from Parisian Metro stations, blending illustrative elements with sharp vertical lettering. The restaurant’s culinary philosophy of small surprises further influenced their website and collateral. We juxtaposed balance with irreverence on the website, a one-page bi-paneled design with alternating scrolling, and we used formal shapes and peekaboo effects on the restaurant’s menu and business cards.