Chances are, at some point over the course of your life and career, someone will shoot down a project or idea that you’re passionate about. Hearing No is a part of life and something everyone faces. The difference between success and failure often comes in how we react to hearing No.

I recently had the chance to interview former GE executive Beth Comstock. She told a story about an idea she had for a project early in her career. She did her research and presented it, only to be told No. But Beth didn’t give up there. She re-worked her project and presented it again. Again, she was told No. This happened over and over — Beth made adjustments to her idea, listened to feedback, and then went back to present. Over and over she was told No.

Finally, a top executive told her Yes. When she asked why he said it was because she had made it impossible to say No. Her persistence had paid off and her idea finally came to fruition.

In the business world, No really means Not Yet. Don’t let one person’s opinion of your ideas get you down. It simply might not be the right timing for your idea. The most successful leaders encompass the growth mindset and look at challenges as opportunities instead of roadblocks.

Hearing negative feedback about your idea can be difficult, but it can also be powerful inspiration to prove the doubters wrong and deliver amazing results. That comes from not giving up and continuing to push, even when you hear No.

Not Yet is very different from No. Follow Beth’s example and re-work your proposal and make adjustments. Don’t give up. Eventually that No can turn into a Yes.

This episode is sponsored by my friends at Conga, the company that’s helping people spend less time on manual work and more time on the projects they love. If you’re tired of endless paperwork and manual processes, make sure to check them out at http://bit.ly/congaddxc