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Tourists still value printed brochures!

Who would have thought! Though technology has drastically changed how we travel, one thing remains the same: tourists still value the printed brochures available around the world. It might be hard to believe when everyone is constantly attached to a smart device – but these are the findings of a new survey conducted by Bentley University’s Center for Marketing Technology (CMT) and commissioned by the International Association of Visitor Information Providers.

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This project has been funded with support from the European Commission. The CS.Tour project reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.