Softbank recovers lead from rival, Docomo

Japan’s number 2 telecom company and Japan’s iPhone carrier, Softbank, recovered the lead from rival Docomo. According to Yomiuri, in the competitive summer rush, Docomo, the 3-year undisputed leader, fell to second place. Softbank has now held the lead for two months.

The totals for the four largest carriers in Japan are as follows: Softbank: 115 100 Docomo: 112 900 KDDI: 77 800 E-Mobile: 61 100

Yomiuri is quick to indicate that the Softbank’s recent initiative sales include the iPhone 3GS and a new digital picture frame called PhotoVision, which displays pictures taken from their mobile phones.