Been playing the heck out of the demo, and the full game hits Friday.
To the best of my knowledge, only available via, STEAM

You're a young girl (Recette) whose father is missing, and ends up leaving you to pay his massive debt. The only way to pay the debt is by running his item store. (Tear, the loan-shark fairy, tells you if you knew the full amount of the loan, you'd faint.)

The game is basically two parts, running your store, and dungeon crawling (to find stock for said store)
The dungeon crawling is actually done by adventurers you hire, and thus send to fight monsters for the sole purpose of earning you money.
The shop is amusingly fun, kind of a major update to the merchant's chapter in DQ IV (Torneko, or something, I forget the roly-poly guy's name)

It's cute, fun, kinda different, and the full game's only gonna be like $17

I played the demo while I was at PAX and pre-purchased it. I had to replay it to meet the first repayment amount, as I didn't have a firm enough grasp on the system the first round. I'm seen a few people claiming to have nearly 100,000 worth of item stock in one week, so there's definitely room for me to improve. I'll install it when I get home tonight, though, it'll most likely be one of those games I play when I'm out of the house with my laptop.

at this point (second cycle, as I missed the second payment by about 5,000) I really wish you could sell to adventurers more directly. It's annoying having some great weapon or armor for Louie just sitting on the shelf, and he buys.... a fricken' glove >_<