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Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals.
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The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing.
The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday.
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Today at London Book Fair: Friendly, Non-Intimidating Coding for Publishers

Publisher Emma Barnes, the UK's leading evangelist for code-capable publishers, brings her Consonance team to London Book Fair.
The post Today at London Book Fair: Friendly, Non-Intimidating Coding for Publishers appeared first on Publishing Perspectives.
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How Much Do Writers Earn? Society of Authors and ALCS Present Talking Points to Publishers

Naming issues on which 'we are in almost complete alignment,' the UK's author-advocacy organization and revenue collection agency lay out talking points to the Publishers Association in an open letter. It's a new call 'to give everyone a bigger share of the pie."
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Interview: NPD Book’s Kristen McLean on a New Licensing Report for Publishers

New insights into the US market, previously not visible to researchers, are coming to light now as NPD Book's new Licensing Report product comes up to speed, tracking more than 4,000 licenses and more than 10,000 ISBNs weekly.
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‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers

Google's vp of news says the company wants to enable the success of news publishers, but that direct payments come with pitfalls.
The post ‘I feel optimistic about the future of news’: Google’s Richard Gingras says the company’s success depends on the health of publishers appeared first on Digiday.
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As BookExpo and New York Rights Fair Open: Warnings for Publishers

'Your competitors like Netflix, Amazon Prime and Audible,' publishers will hear this year at BookExpo and the rival rights fair, 'are more than willing to fill the gap.'
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Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers

Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo.
The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:.
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Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers.
The post Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers appeared first on Digiday.
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The Rundown: Tough times for publishers

In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get?
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‘He’s not a PR guy’: Adam Mosseri, Facebook’s head of news feed, has become an unlikely good guy to publishers

Publishers that find themselves at the end of their rope with Facebook have found one person they don't hate: Adam Mosseri, its head of news feed.
The post ‘He’s not a PR guy’: Adam Mosseri, Facebook’s head of news feed, has become an unlikely good guy to publishers appeared first on Digiday.
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‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers

Brown said that because posts from friends will be weighted most heavily, people are likely to see less content from publishers, brands and celebrities.
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Publishers give Facebook credit for listening to them, but those that are looking for tangible, meaningful benefits say the initiative hasn’t delivered.
The post One year in, Facebook Journalism Project gets mixed reviews from publishers appeared first on Digiday.
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Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers

Facebook is increasingly seeking to buy publishers' shows outright for its Watch video tab, which would limit the money publishers could make from the platform.
The post Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers appeared first on Digiday.
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2018 will be the year Facebook makes nice with publishers

In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform.
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low.
The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday.
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Facebook gives, but continues to take more from publishers

Publishers have to scramble to keep up on Facebook, while the platform sends very little revenue in return.
The post Facebook gives, but continues to take more from publishers appeared first on Digiday.
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Ahead of Frankfurt: Michael Healy on Deepening World Copyright Hotspots for Publishers

‘Copyright has come to be seen by many outside our industry as an inhibitor to creativity,’ writes Michael Healy ahead of a special session at Frankfurt Book Fair on proliferating international challenges. By Porter Anderson, Editor-in-Chief | @Porter_Anderson With Michael Healy, Exec. Director,...
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Marketers’ “Customer Experience” Chorus is Good News for Publishers

A commitment to serving readers above all else has, arguably, never been more lucrative.
The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:.
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