In what Unilever North America called a first-of-its kind installation at a drug chain, its Nexxus Salon Hair Care brand unveiled a premium window display tribute for the Tony Awards at the Duane Reade store across from Manhattan's Radio City Music Hall.

Nexxus debuts 'show-stopper' window display at Duane Reade

May 17th, 2013

ENGLEWOOD CLIFFS, N.J. – In what Unilever North America called a first-of-its kind installation at a drug chain, its Nexxus Salon Hair Care brand unveiled a premium window display tribute for the Tony Awards at the Duane Reade store across from Manhattan's Radio City Music Hall.

The consumer products giant said Thursday that Barneys New York creative ambassador Simon Doonan, known for his artistic window designs, used "show-stopping hair and Broadway show-stoppers" for the Duane Reade display.

Simon Doonan (far left) and Unilever's David Rubin unveil the Nexxus Tony Award-themed window display at the Duane Reade across from Radio City Music Hall.

Marking the second year of Nexxus' partnership with the Tony Awards, which honor Broadway shows, the window is accented by lights like those on a Broadway marquee and features a glamorous woman on stage presenting a Tony Award. Her hair is made entirely of Nexxus Salon Hair Care bottles, and her dress is designed out of Tony Awards posters.

"The Nexxus woman, who is as passionate about the arts as she is about her hair, seeks show-stopping style and experiences," commented David Rubin, vice president of hair care for Unilever U.S. "The Tony Award-themed window designed by Simon at Duane Reade brings the art of show-stopping hair to life. When it comes to window design, he continuously raises the standard — the same philosophy Nexxus brings to hair care."

The window display will be shown through June 16 at the Duane Reade located at 51 West 51st Street across from Radio City Music Hall, the venue for the 67th Annual Tony Awards. The display also encourages passers-by to tune on June 9 for the live telecast of the 2013 Tony Awards, which will air on CBS.

"I love new challenges and was thrilled Nexxus asked me to do something that's never been done before: to take the art of high-end luxury window dressing and put it in the context of a classic American drug store," stated Doonan, who's also been an author and a commentator in his 35 years in fashion. "This project has been a blast because I get to do what I love — design creative over-the-top window designs — and celebrate my passion for Broadway, but with a new twist."