Written by

Jeff Matthews
jmatthews@thetowntalk.com

But John Murphy, owner of Southern Chevrolet Cadillac in Alexandria, hopes recent renovations to his dealership can bring just a little bit of what makes the chain of theme parks so wildly popular.

"Every day, Disney delivers what we call 'wow' experiences," Murphy said. "The reason they do that is they want parents to bring their children back. In that vein, we want to deliver the 'wow' experience to our customers. Be it on the showroom floor buying cars or trucks, in the service department or anywhere in our building, we want to give the customer a ...