Press Release

Instant Pickup enables Prime and Prime Student members to order and
receive items in-store in under two minutes

SEATTLE--(BUSINESS WIRE)--Aug. 15, 2017--
(NASDAQ: AMZN) — Amazon today introduced Instant Pickup, a free service
offering Prime and Prime Student members a curated selection of daily
essentials available for pickup in two minutes or less at five of
Amazon’s fully staffed pickup locations in Los Angeles, Atlanta,
Berkeley, Calif., Columbus, Ohio, and College Park, Md. Items available
with Instant Pickup include snacks, drinks and electronics, as well as
some of Amazon’s most popular devices.

“Instant Pickup is another way Amazon is making life more convenient for
Prime members,” said Ripley MacDonald, Director, Student Programs,
Amazon. “As shopping behaviors continue to evolve, customers
consistently tell us that they want items even faster. Whether it’s a
snack on-the-go, replacing a lost phone charger in the middle of a
hectic day or adding Alexa to your life with an Echo, Instant Pickup
saves Prime members time. While Instant Pickup is available at select
pickup locations today, we’re excited about bringing this experience to
more customers soon.”

With Instant Pickup, Prime and Prime Student members can use the Amazon
App to shop hundreds of need-it-now items like food, cold drinks,
personal care items, technology essentials and Amazon devices like the
Echo, Echo Dot, Fire TV and a selection of Fire tablets and Kindle
e-readers. Prime members can browse the selection, place an order, even
add last-minute items to an online order and pick it up from a
self-service locker – all within two minutes or less.

Instant Pickup is available at five select pickup locations beginning
today and will be available at more locations in the coming months.
Amazon operates a total of 22 staffed pickup locations on or near
college campuses across the country. All Amazon customers can ship their
orders to a pickup location, and Prime members receive Free Same-Day and
One-Day delivery on millions of items. Plus, returns are always free.

For more information about Instant Pickup, visit www.amazon.com/InstantPickup
or, if Instant Pickup is available at a location near you, tap the menu
button at the top of the Amazon App, then look for Instant Pickup in
Programs and Features.

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Tens of
millions of members around the world enjoy the many benefits of Prime.
In the U.S. that includes unlimited access to award-winning movies and
TV episodes with Prime Video; unlimited access to Prime Music, Audible
Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early
access to select Lightning Deals, one free pre-released book a month
with Kindle First, and more. Prime was built on the foundation of
unlimited fast, free shipping and members receive unlimited Free Two-Day
Shipping on more than 50 million items, Prime FREE One-Day Shipping and
Prime FREE Same-Day Delivery in more than 5,000 cities and towns, and
two-hour delivery with Prime Now in more than 30 major cities. Start a
free trial of Amazon Prime at amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about and
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