Westlake Village, CA – July 21, 2015 –ABEO biomechanical
footwear, the world’s fastest growing comfort footwear brand, has announced the
appointment of Mephisto President and CEO Rusty Hall as president of the ABEO
wholesale division; and former Dansko Executive VP of Sales and Marketing David
Murphy as chairman of the ABEO advisory committee. Both positions are effective
immediately.

"After a successful tenure at leading comfort brands
including Mephisto and SoftWalk, I am thrilled to join ABEO footwear at such a
pivotal time,” began Hall. "The comfort segment of the footwear industry is
where you want to be, and I look forward to contributing to the global success
of ABEO, ‘the future of footwear.’”

Hall brings over 40 years of experience in the footwear industry
with executive level sales and marketing positions with several key comfort
brands including Easy Spirit and Daniel Green. He later moved on to become
president and CEO of SoftWalk and the Phoenix Footwear Group for over 13 years,
and later in the same capacity at Mephisto, a premium Euro-comfort brand. Hall
offers extensive knowledge of wholesale brand management, retailer relations,
and sales and marketing strategies.

Additionally, David Murphy, former board member and
executive VP of sales and marketing at Dansko, has come on board as the
chairman of the ABEO advisory committee.

"Within the past 10 years, I’ve had the pleasure of working
with ABEO footwear CEO Andrew Feshbach and COO Mike Grenley in some capacity,
and have seen the brand grow from infancy to establish itself as an important
player in the comfort footwear market,” began Murphy. "I look forward to
contributing to this dynamic brand and its future success.”

A well-respected industry veteran with over 35 years of
experience, Murphy was the executive VP of sales and marketing and board
director at Dansko, where he served as an integral member of the leadership
team guiding sales and marketing activities. Prior to Dansko, Murphy was in key
executive roles as president at Sperry Topsider, COO of Sebago, and vice
president of sales at Lowell
shoes.

"We are excited to welcome two individuals of this caliber
to ABEO footwear, and look forward to their contributions in driving sales
goals and strategies as we continue to expand globally,” began

Mike Grenley, COO at ABEO footwear. "Their combined
abilities, extensive industry knowledge, and proven track record will play a
key role in accelerating growth and profitability for the brand.”