Retail Media network of screens at the checkout counters is geographically expanded in MAXIMA stores with the largest consumer flows in Lithuania and Latvia. We offer your products an opportunity to become visible for the audience of more than 450.000 customers at 48 shopping centres where the high resolution LCD screens are installed.

The checkout sector is a place where advertising messages always reach the buyers. Neuromarketing studies have shown that the shopper, standing in the queue at the checkout, usually has nothing to do, so he is very receptive to information. It has been estimated that on average at the checkout the shopper spends from 4 to 10 minutes. Advertising displayed on the screens at eye-level is noticed by two-thirds of the shoppers. Research conducted by the „Social information partners “ revealed that screens installed at the checkout sector are seen by as high as 69 percent of the queuing shoppers.

Visibility helps to strengthen the on-going campaign, introduce a new product, stand out from other competitors and promote the sales.