SEMA eNews Vol. 15, No. 39, September 27, 2012

Innovation and creativity serve as the lifeblood for businesses and industries alike, offering the competitive edge necessary to enhance growth and profit. Businesses that have the foresight to harness those advantages through rethinking products, services, processes and business models are able to materialize the greatest level of differentiation between the remainder of the market in the eyes of your customer. The SEMA Show will enable you to explore and expand how your business serves its customer base, and the Repairer Driven Education (RDE) is designed to teach you how other successful market leaders harness innovation and creativity as an integral part of their business success.

So how does innovation prosper in the collision-repair industry, and how can you foster innovation as a core value that shapes the framework of your business?

On Friday, November 2, at 10:00 a.m., the Society of Collision Repair Specialists (SCRS) will feature its second RDE headline presentation, "Game Changers - Innovation Forum." This discussion will let you into a very personal discussion amongst well-recognized innovators and market leaders who explore the fundamentals of how they approach innovative thought, and how that translates into workable business models and ideas. Join Randy Stabler (Pride Auto Body, Van Nuys, California), Michael Giarrizzo Jr. (DCR Systems, Mentor, Ohio), Scott Biggs (Assured Performance Network, Irvine, California) and Gary Wano, Jr. (GW & Son Auto Body, Oklahoma City, Oklahoma) for what will be one of the most candid dissections of the heart of business ideas.

While the SEMA Show remains the biggest showcase of automotive innovation and business opportunity, this RDE session will showcase the inner mind of innovation and the root of four unique success stories.

"I think attendees are going to be in for a mind-stretching discussion on the thought processes and general knowledge that go into changing one's business mindset," Giarrizzo said.