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Lakeshore Public Media extends partnership with Purdue University Northwest

April 25, 2018

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$25,000 in-kind gift renews “Roundtable Perspective” program for second year

Northwest Indiana PBS affiliate Lakeshore Public Media partnered with Purdue University Northwest (PNW) last year to launch “Roundtable Perspective,” a half-hour educational program. Celebrating Purdue Northwest’s annual Day of Giving, Lakeshore is giving PNW $25,000 in airtime and advertising support to renew the 26-episode program another season.

“Public television is about engaging, enlightening and informing and we think this program does exactly that in an interesting and unique way,” said Matt Franklin, vice president of Television Operations at Lakeshore Public Media. “It’s a scholarly discussion on a variety of topics that makes you see things from a whole different perspective. There’s really no other program like it across the Chicagoland market.”

PNW’s College of Humanities, Education and Social Sciences (CHESS) produces the program. CHESS Dean Elaine Carey said the program recently earned “gold” recognitions in video production, TV broadcast and cable categories at the 2018 AVA Digital Awards.

“Lakeshore Public Media’s generous gift gives students and faculty more opportunities to produce an award-winning program,” said Carey. “Lakeshore’s continued support of PNW ensures that students gain valuable experiences in broadcasting.”

“Roundtable Perspective” will be part of Lakeshore’s Friday night primetime lineup this fall airing at 8:00 p.m. with rebroadcasts on Sunday mornings. Franklin said the program potentially reaches 3.3 million households.

“It’s great content and great perspectives. The quality of the program has come a long way in a short period of time,” Franklin said. “We are proud to be associated with Purdue Northwest.”

Purdue Northwest Day of Giving

Purdue University Northwest (PNW) invites alumni, faculty, staff, parents, students and friends of the University to take part in the April 25 Purdue Northwest Day of Giving, a 24-hour opportunity to give to PNW and to support student scholarships, academic programs, athletics and more. Donations can be made online through 10:59 p.m. CDT (11:59 p.m. EDT) on April 25. Information about donations, how to give to a specific college or cause, and various giving challenges and matching funds is at PNW.edu/dayofgiving.