Ad platform articles

Facebook has agreed to buy advertising technology from Microsoft following months of rumors. Atlas Advertiser Suite is expected to help give Facebook advertisers a better idea of how their campaigns are performing as well as allow them to compare ads…

Facebook is reportedly interested in purchasing Microsoft’s Atlas ad platform. The social network has been investigating the service which would, in theory, allow them to generate ad revenue much like Google does with DoubleClick and AdSense, according to anonymous sources…