photo: Southern California Edison

It hasn’t received much media attention, but the California Public Utilities Commission has just proposed instituting a first-of-its-kind reverse auction market to spur renewable energy development — mainly solar photovoltaic. As I write today in The New York Times:

California regulators are taking an eBay approach to ramping-up renewable energy in the Golden State.

In what might be a world first, the California Public Utilities Commission on Thursday proposed letting developers bid on contracts to install green energy projects. A solar company that offers to sell electricity to one of California’s three big utilities at a rate lower than its competitors would win a particular power purchase agreement.

This “reverse auction market” feed-in tariff is designed to avoid the pitfalls the have plagued efforts in Europe to encourage development of renewable energy by paying artificially high rates for electricity produced by solar power plants or rooftop photovoltaic projects.

About Green Wombat

Green Wombat is written by
Todd Woody, a veteran environmental journalist based in California who writes for The New York Times, the Los Angeles Times, Grist and Yale e360. He's one of the few people on the planet who have held a northern hairy-nosed wombat in the wild.

Todd formerly was a senior editor at Fortune magazine, an assistant managing editor at Business 2.0 magazine and the business editor of the San Jose Mercury News.