Tuesday, February 10, 2015

On February 2nd and 3rd, 500 presidents and CEOs, top publishers, editors and advertisers from magazine media, representing the decision makers from both publishing and content, gathered for The American Magazine Media 360° Conference. The theme was What’s Next?, and speakers, panelists and breakout sessions over the two days explored what’s next in magazine media, as well as what’s on the horizon for competitive and complementary industries.

whether we like it or not, to remain relevant we are all on the journey of transforming our single platform print brands into multi-platform media brands. The consequence is that the consumer's media choice, wherever they are in the world, is incredibly rich and varied, and will only ever expand.

Under new EIC Joyce Chang, Self mixes fitness with fashion. The relaunch targets the SoulCycle-Instagram generation, Chang offers: "So many magazines seem to feel that millennials need to be shouted at from every different direction in order to get their attention, and that's not the case. Treating the reader with respect is really important, and I feel like it gets lost in the design of so many other books."

The nation's largest magazine publisher, owner of People, Time, Sports Illustrated and InStyle, is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.

British Vogue has given Miss Vogue — a brand that the title dubs its “younger sister” — its own destination online. Monday saw the launch of Miss Vogue as a destination within British Vogue’s Web site, at vogue.co.uk/miss-vogue.

Shopping magazine Lucky is plunging into the ecommerce arena with the launch of LuckyShops.com, combining the magazine’s print and digital editorial content with an online retail engine that automatically renders this content shoppable.

Snickers and BBDO New York have followed up their brilliant "Brady Bunch" Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated's new Swimsuit Issue with this fantastic "You're not you when you're hungry" ad.

New demographic trends and increased media consumption fragmentation require newspapers to rethink marketing. Newspapers are sitting on a gold-throve of insights and connections to real people. When combined with Acxiom's ability to stitch it into an orderly universe with added third-party data, it presents a huge opportunity to unlock value.
Date: Wednesday, February 18, 2015
Time: 2:00 p.m. EST
Where: Online Webinar

Christina Bonnington writing for WIRED: "Five years ago, Flipboard co-founder and CEO Mike Cue envisioned a web service that would lay out news and stories in a beautiful, magazine-like way. But web technologies weren’t yet evenly distributed enough for what he wanted to do. So, with rumors of Apple’s upcoming tablet device bubbling, the company instead set its sights on developing the first iPad magazine. It turned out to be the more appropriate platform for his startup."