1895-THE FIRST SUNDAY COMICS - The first modern comic strip, Hogan’s Alley featuring "The Yellow Kid" by Richard Felton Outcault, debuts in the Sunday edition of Josef Pulitzer's New York World.

The strip was so popular it gave the name "Yellow Journalism" to the sensationalist tabloid press. Comic strips at this time became the mass media of the day. For people who couldn’t afford a theater ticket and couldn’t yet speak English, the little characters in the penny papers were extremely popular and made celebrities out of cartoonists like Outcault, Bud Selig, George McManus, and Winsor McCay.

Richard Outcault later invented the backend deal, when he asked for a percentage of all sales from his new comic strip "Buster Brown and his dog Tige"