3 Things To Remove From Your Website… Immediately!

Ok, so you don’t totally neglect your site – but did you know about these 3 Things To Remove From Your Website Immediately? Too many times, a small business’ website is like a Ronco Rotisserie Oven and you tend to ‘Set it and forget it!’. Not only will an inactive website not rank higher in Google search, it shows a lack of interest in your customer. Take a look at your website and see if you are making any of these hindrances to converting leads into customers:

Problem: Generic Headlines

What is it you are trying to talk to your prospective customer about? Do they ‘get it’ within the first 5 seconds? If not, rethink your headline and leave the generic copy behind.

How To Fix It:

For example, on your homepage or landing page instead of saying “Top Quality Service” let them know you’ve been voted “Rated Top Pool Installer in Phoenix For 3 Years In A Row”.

Problem: Outdated Posts

If most of your content is ‘evergreen’ or has value beyond a certain date – don’t put in the date! A post might require a timely date but otherwise

How To Fix It:

Problem: YouTube Suggested Videos

This is another major ‘traffic leak’ or worse yet, the suggested video at the end of your YouTube video might even show a competitor!

How To Fix It:

On the video in YouTube, click on the ‘Share’ button under the video and then click ‘Embed’. Click on ‘Show More’ – see where it says ‘Show suggested videos when the video finishes’? Un-click that sucker and then copy/paste the embed code into your post.