Online Marketing Services for Businesses in Tacloban City and Eastern Visayas

Did you know that there are approximately 220,000 people from Tacloban City who are active users of Facebook? Did you know that 54% of them are female and 46% are male? Did you also know that 108,000 of them are interested in food, 76,000 in beauty, and 68,000 in fitness and wellness? These are only some of the interesting statistics Facebook insights provide to online marketers, and there are still more vital information that could be provided to us by other data providers to ensure that we can reach the right customers, increase our sales, and grow our businesses.

Serving overseas clients is advantageous for Filipino online marketing firms and professionals in terms of revenues because foreign clients pay in dollar which is apparently higher than peso. However, we at Optixor, since we are based in the Philippines (particularly in Tacloban City, Leyte), we do not ignore the marketing needs of businesses and organizations in our region. We are happy to serve local businesses and help them achieve their marketing goals.

As a digital marketing company composed of marketing professionals who are residing in Samar and Leyte, we are very familiar with the Eastern Visayas market, both online and off. We’re connected and we interact with them through various online channels, such as in our websites, blogs, Facebook pages, Facebook groups and other social media places.

If you have a local business, brand or product, and you want to promote it online, attract more customers, increase its sales, build its online integrity, and maintain its good relationships with existing customers, we are here to help you.

Whether you own a hotel in Tacloban City, a restaurant in Ormoc City, a resort in Samar or any business that seeks to reach its target market and attract loyal customers, we can create a solution to attain your marketing objectives.

The following is a list of our various digital marketing services that can be catered according to your specific needs.

1. Facebook Marketing
Let us help you connect with your target customers on Facebook. If you’re investing in traditional advertising (radio ad, newspaper ad, TV commercials and billboards), why not try Facebook marketing, where you do not only broadcast your business to a target audience, but also interact, make conversations and build lasting relationships with them? Our Facebook marketing service includes the following solutions:

2. Full social media marketing
Do you like to go beyond Facebook? We will help you establish your brand across social media. Our full social media marketing service is best for companies who want to attract customers local and abroad, such as hotels, resorts and online businesses. Our full social media marketing service includes the following solutions:

– All tasks that are included in Facebook marketing (see #1)
– Market research and targeting
– Competitive research, analysis and strategic brand positioning
– Creation of the company’s social media marketing strategy/matrix
– Creation of the company’s official accounts on Twitter, LinkedIn, Google Plus, YouTube, Pinterest, Foursquare, Instagram and other related social media channels.
– Social media integration with the company’s website or blog, if any.
– Regular status updates in all of the company’s social media accounts.
– Creation and management of the company’s social media contents (articles, images, videos, etc.)
– Thought leadership, viral marketing and conversational marketing across social media
– Social media ad campaign management
– Social media analytics and reporting
– Business and marketing consultation/advisory
– Staff training on social media marketing and transition
– Other social media marketing strategies and tactics

3. Website development
Facebook pages and other social media pages are free but you can’t own them completely. Therefore, build your own company website and uphold your brand. Give your business a home on the Internet, which you can fully manage, control and own. Our web development service consists of the following procedures:

– Creation of website plan/website matrix
– Domain name registration and website hosting
– Creation of the company’s official website or upgrade of the old website
– Photo shoot of the establishment, products and other highlights of the business for display on the website
– Creation of the company’s branded emails (e.g., contact@mycompany.com)
– Creation of the company’s blog within its official website (ex., www.mycompany.com/blog)
– Conforming the company’s website for search engine optimization (SEO) and social media marketing
– Installation of plugins that are applicable to the company’s operation
– Building of sitemap
– Installation of Google Analytics and submission to Google Webmaster tools
– Integration with the company’s official social media accounts, if any
– Website administration and update
– Staff training on website management and transition

4. Blogging
Be a thought leader in your industry. Establish your business as a trusted and top brand on the Internet. Blogging is an effective way to communicate and tell your customers what you do best. Our blogging service includes the following solutions.

– Creation of the company’s blogging strategy/matrix
– Creation of a self-hosted WordPress blog (can be part of your website or separate)
– Customization of a premium, mobile responsive and SEO-ready WordPress theme
– Installation of applicable WordPress Plugins
– Integration with your social media accounts, if any
– Creation of sitemap and installation of Google Analytics and Webmaster Tool
– Building of an email subscription list
– Writing high-quality and interesting blog posts for your target audience
– Promotion of the company’s blog and content online (requires social media marketing and SEO)
– Blog analytics and performance reporting
– Staff training on blogging and transition
– Business and marketing consultancy/advisory
– Other blogging marketing strategies and tactics

5. Search engine optimization (SEO)
People always use Google and other search engines to find answers and solutions that they need. Whether you’re serving a local or a global market, we can help your website and business become more visible on the search engines based on the keywords or search terms that your target customers are using. Our SEO service is composed of the following solutions:

6. Web and social media advertising
We own and manage websites, blogs and Facebook pages that have thousands of regular readers and followers from the Philippines, particularly the Eastern Visayas region. If you’re launching a new business or a new product, and you want your target customers to know about it, we can help you increase your brand awareness with the following solutions:

7. Integrated digital marketing
Our integrated digital marketing service is a powerful combination of the different marketing strategies and tactics (SEO, Facebook marketing, social media marketing, blogging, web development, online advertising, etc.) which are formulated to ensure that your business can attain its business and marketing goals based on your budget.

8. Online marketing training and consultation
Do you want and your own staff to do online marketing? Online marketing could be difficult to perform but it’s fun and exciting. It’s also important for business owners, entrepreneurs and their team to know and understand the “hows and whys” of online marketing. For that reason, it is our privilege to share our knowledge and wisdom to whoever needs it.

Are you ready to reach more customers, boost your sales and grow your business?