Future is circular – save the oceans

It’s become everybody’s problem to help save the planet. So the time has finally come to transition to a fashion textile system that delivers better economic, societal, and environmental outcomes.

We now make all our swim shorts from ECONYL® regenerated nylon. This is a yarn made from nylon waste from landfills and ghost fishing nets from oceans around the world. It’s exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again.

That means you can buy our swimwear and we aren’t using new resources to create them. The really good news about The Rocks Push men’s boardshorts is that one ton of fishing nets can make 10,000 pairs of board shorts, for every 9 pairs of Rocks Push board shorts sold, 9kgs of waste has been recycled.

World Animal Protection reports that 640,000 tons of gear are lost and pollute oceans each year. But this abandoned fishing gear goes well beyond pollution. “Ghost nets,” for example, are a danger to marine habitats and sea life. It’s just better for marine animals and better for the planet, so you can buy the most stylish men’s designer shorts and still feel good about your purchase.