StackSocial releases an iPhone app for its social commerce platform

StackSocial has launched an iPhone app to offer a native mobile experience of its Web-based social marketplace. The app offers one-touch purchasing, new discovery features for customers and account management options.

The startup also announced plans to introduce a responsive design for its marketplace later this quarter, as well as iPad and Android apps later this year.

CEO Josh Payne said in an interview that mobile devices now account for one-third of StackSocial’s traffic, up from 10-15 percent in the company’s early days. “Mobile is becoming one of the core tenets of our strategy,” Payne said.

StackSocial revealed on Thursday that the third-party publisher network it works with to offer “native commerce” deals to readers now has a reach of 50 million monthly unique visitors. Revenue for the unit doubled in 2013, with multiple publisher partners achieving seven-figure sales figures during the period. The startup said it’s on track to achieve eight-figure revenue this year and double its staff to 40 employees by the end of 2014.