EAST LANSING – There’s no denying the inroads Fortnite has created in popular culture.

It’s impossible to escape it, just like the island players drop in on to start the game.

The immensely popular video game, buoyed by the free Battle Royale version, has been around since the fall of 2017. The game features 100 players in either one-, two- or four-player action, in a battle to the death, in third-person shooter action. Once players land on the island after jumping off a bus and parachuting in, players must scavenge for weapons, items and resources — all without being killed.

A way to avoid detection and death is called “building,” quickly designing structures for security. As you’ll see in the video above, it’s an expertise for MSU wide receiver Felton Davis III, a skill that earned himself the nickname, "The Architect."

If you’re around anyone of any age that plays video games, you probably know what Fortnite is. Its popularity among college students is just a small part of the game's lore, and members of the Michigan State football team are no exception.