Cause MKGT focuses on Marketing Non-Profits and Charities

Fully Responsive Non-Profit Websites Design

Soon enough most websites will only be viewed on mobile devices rather than stationary ones. We understand this more than anyone and have the expertise that is required to ensure your website is able to adapt to all platforms and devices. Doing this allows your Non-Profit or Charity to educate and spread the word about your cause on all devices.

At Digital MKTG our staff members are experts when it comes to the ins-and-outs of digital marketing for Non-Profits . We work with you from start to finish and will manage your site for you, so that you can focus on making a difference in the world. Leave the tech stuff to us, so you can continue to raise awareness!

SEO & SEM (Search Engine Optimization)

Did you know you can receive up to $10,000 a month in Google Adwords? We can help and we are Google Adwords Certified!

Search engines are unique in that they provide targeted traffic – which means, if you were to target a keyword such as “Non-Profits” we could have you pop up in the number 1 position on the search engine results pages. This keyword alone is searched over 62,000 per month! Imagine being able to capture at least 10% of those searches as visitors to your Non-Profit’s site. Now you might convert 1-3% of those visitors into actual Donors or Supporters, but thats about 186 new Supporters or Donors a month! Don’t let your website get lost in the endless pages of major search engines such as Google, Bing and Yahoo. Our SEO campaign managers have a 100% success rate in getting our Non-Profit client’s websites to the top of the front page of these search engines.

Not only can we get you up to $10,000 in free Google Adwords credit per month, we offer organic SEO as well! There are multiple tactics we use to bring you to the front of search engine pages: SEO copywriting, Meta tag/title tag optimization, Keyword enhanced article writing, Article submissions, Press Releases, Company Blogs, Link building, and Pay Per Click Campaigns & Much More! Contact us today and see how we can help you dominate!

Social Media Marketing for Non-Profits

Reach your target demographic with every ad!

Social media offers the perfect platform for charities and non-profit organizations to mobilize their supporters, increase donations, share information, and engage actively with a global audience. As the popularity of social media continues to grow, numerous charities have started to incorporate social media platforms into their promotional strategies. However, while several charities have fully embraced social media, some of them are still reluctant to take the plunge. This might be due to several different reasons, from lacking the resources and time to not really believing the advantages of using social media to further the cause. 41% of non-profit organizations accredit their success online to developing a detailed social media strategy. 47% of Americans hear about various causes via online channels. Health, wellness, animals and children are the most talked about and shared causes on social media.

If properly executed, multimedia and good storytelling on through social online channels can compel offline engagement. Surveys show that social media can indeed be used to motivate masses of people to contribute to various causes beyond simple clicks, “likes” and “retweets”. 55% of the survey respondents who have engaged with a cause on social media have been motivated to take further action. Out of the 55%; 68% donated money, 53% volunteered, 52% donated food or personal items and 43% participated in or attended an event. Inspiring followers to take further action? 56% of the respondents indicated that they read a compelling story on social media that inadvertently made them want to contribute more. 41% said they were inspired by online videos and 40% were motivated by photos. 39% saw family members and friends taking further action and decided to do the same. The remaining 45% who are yet to take additional action are not limited by any specific beliefs of perceptions of impact or effectiveness, but by a lack of supplementary resources to offer. Most of the people who didn’t help a cause lacked money to support it, while a slightly less percentage of people said that they simple didn’t have enough time on their hands.

Our Social Media Experts at Digital MKTG can help walk you through the process and even manage your campaign for you. Contact us today so you can see how we can help you raise awareness about your cause!

WHAT’S YOUR MARKETING MIX?

Having a good marketing mix in today’s business realm is necessary. Is yours right for your industry?