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The 6 Families Keeping American Style Alive

The Pendleton Blanket

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Credit: Photograph by Michael Pirrocco

Pendleton became prominent 100 years ago when its mill started churning out thick wool blankets featuring elaborate Native American designs. By the fifties, the company was producing wool shirts that became popular with the California surf crowd (The Beach Boys were originally named the Pendletones). The company continued to diversify its offering – and specialize in wool production – but its original blankets have never gone out of style. Though less scratchy fabrics are now available, the company's name will always be synonymous with the colorful camp blankets you're likely to find on beds in hip hotels and luxury camps the world over. [From $189; pendleton-usa.com]