General Information: Course will be delivered by Web conferencing utilizing Adobe Connect. All students must be present, either in person or online, for the class sessions on Wednesdays, 6 - 9 p.m. USC Columbia students will be required to attend classes in the Swearingen Engineering Center, Room 2A11; all other students will view classes live via the Internet and may call in with questions during class. Adobe Connect URL will be posted in Blackboard by the instructor prior to the first class meeting. High-speed Internet access is required for Adobe Connect.

Course Delivery Type: Over 50% Web Delivery: A Web course is taught using one or more web delivery platforms such as Blackboard, Streaming Video, Adobe Connect etc.
Students must have access to a high-speed Internet connection. More information will be provided by the instructor in the course syllabus.

(One or more synchronous components will REQUIRE meeting face-to-face or Online).

Credit: 3 semester hours of graduate credit

Instructor: Brooke Weberling McKeever

Graduate Bulletin Course Description: Integration of advertising, public relations, and marketing communication within an organization or agency.

Textbooks are available from the USC University Bookstore in the Russell House Student Union, Greene Street, Columbia, SC, 803-777-4160 (toll free at 888-654-5320). Online text ordering is available through the bookstore Web site at www.shopgamecocks.com. Delivery options are in-store pickup or UPS shipping (Ground, Second Day, or Next Day). Students are required to indicate their course section to order online; there will be a "J" prefix on the course SECTION number for this course. Contact the bookstore for questions about the online ordering system.