It was very forward and pure wow to see today’s generation with full of creativity and newness in style inspired from the streets of Tokyo to Milan, pastel and neon to monochrome, cottons and neoprenes to embellished and from textures to prints.

Salad Day

KRUE

Norman Noriega

Joel Escober

Proud Race

Jerome Ang

Jerome Ang

Jerome Lorico

Renan Pacson

ZIggy Savella

Yvonne Quisumbing

Vittorio Barbario

Ulysses King

Tonichi Nocom

Sassa Jimenez

Roland Alzate

Rhett Eala

Regine Dulay

Noel Crisostomo

Nixon Marquez

M Barretto

Jeffrey Rogador

Jeffrey Rogador

James Reyes

Jaggy Glarino

Ivar Aseron

Herbert Custodio

Anthony Ramirez

Avel Bacudio

Chris Diaz

Dennis Lustico

Do.Se

Over the coming months, Style Origin will be featuring international and local brands on the runway at Ayala Malls across the country. Over the weekend, numerous brands were presented in Glorietta. More will be featured at Centrio Mall on June 7 and 8, Bonifacio High Street and MarQuee Mall on June 14 and 15, TriNoma on June 21 and 22, Fairview Terraces on June 28 and 29, Harbor Point on July 5 and 6, Market! Market! on July 12 to 13, Abreeza Mall on July 19 and 20, Alabang Town Center on July 26 and 27, and Ayala Center Cebu on August 2 to 3.

Allison Harvard, who is on the cover of the first ever Style Origin look book, and Tim Yap will also be making the rounds as Style Origin’s resident fashion experts in a series of style talks starting at Glorietta on June 5, Alabang Town Center on June 7, TriNma on June 13, Ayala Center Cebu on June 14, Centrio Mall on June 21, and Fairview Terraces on June 22.

MEG went all out fun as the fashion and lifestyle brand recently threw a victory party in Republiq Super Club last October 8, 2013 that celebrated 3 big achievements – another big and fab issue for MEG magazine styling a double cover with the beautiful actress Shaina Magdayao and I Am Meg TV host Maxene Magalona; I Am Meg TV Season 2 trending for three consecutive weeks, and; the new bold look of the ultimate website for bold, young women – iammeg.ph.

Digital Product Manager Erben Therese

Meg Publisher Dan Mejia

I Am Meg TV Season 1 winner Julz Savard righteously hosted the event, en epitome of a true MEG girl. One Mega Group publisher Dan Mejia supplied the night’s welcoming remarks quickly followed by One Mega Group’s Digital Product Manager Erben Pilapil introducing the new look of iammeg.ph and how the site is now fully social and interactive.

Meg Deputy Editor Wyatt Caraway Ong

Maxene Magalona

Of course the event wouldn’t be complete without acknowledging the magazine, crafted by Deputy Editor Wyatt Ong who shared her experience creating the issue. MEG has led the lives of young Filipinas into a better and more fun lifestyle, and for the October issue it’s Shaina Magdayao and Maxene Magalona for a double cover treat. Maxene, who was there to be acknowledged, talked about her MEG magazine experience and how proud she was growing up with the glossy since her cover 11 years ago. Similarly, 10 years and 4 covers later, Shaina surely showed everyone how she started from being a MEG baby to growing up to be a MEG lady!

TV100 Head Michael Carandang on stage

Under the helm of TV100 head Michael Carandang, I Am Meg TV, now on its 2nd season is stronger than ever as the first 3 episodes trended on social media and generated a milestone in viewership rating.

The Zombettes

MEG started the second part of the program with the powerful girl DJ duo The Zombettes with hot DJ supermodels Sanya Smith and Ornusa Cadness on deck. The event couldn’t have been more fun with the MEG team and I Am Meg ladies joining the energetic crowd dancing the night away, being the bold, young women that they all are.

BeautyBook is the modern Filipina’s beauty bible. It is an online beauty portal that covers the A-Z of beauty, from beauty essentials to edgy high fashion trends for the modern Filipina woman. It serves as a comprehensive guide that allows Filipinas to navigate through what the current beauty industry has to offer, helping Filipinas of all ages discover beauty regimens and secrets to make their own.

Beautybook is divided according to the four beauty matters of every Filipina. Hair Story: All About Hair is where one can get tips on hair care, hairstyle guides and know about the latest hair trends. Skin Ever After: All About Skin will give one insight on proper skincare, skin solutions to maintain healthy looking skin all year round. Magic Glam: Fashion & Make Up is one’s source for fashion & makeup trends, including step-by-step guides to achieve the latest looks. Lastly, The Royal Treatment: Beauty Deals lists beauty bargains within every woman’s reach.

The Contributors

By women, for women
Beautybook is a place where the voice of influential personalities from the beauty and fashion industry can be heard. Every month Beautybook invites a variety of online experts to impart fashion forward style insights and beauty wisdom in every article. Beautybook has a combination of in-house writers and style and beauty bloggers to bring consumers the latest local beauty trends.
This summer season, Beautybook has invited the likes of Kryz Uy, the talented stylist-cum-fashion blogger, to talk about the latest fashion trends. Helga Weber, who is well known for her online posts about hair and beauty, touches on her hair care routines to keep color treated hair healthy. Fashion blogger, Verniece Enciso believes in the mantra of “less is more” when it comes to makeup and shares her beauty regimen secrets that nourish your skin. Because the beauty landscape is always expanding, so too is the roster of Beautybook beauty experts. Every month, consumers can watch out for a new team of experts and contributors who will give the latest and best beauty advice.

Beauty for all
Every Filipina will benefit from Beautybook’s growing list of must-try key looks and must-have products. Its make up and style guides illustrate how effortless being beautiful can be for every Filipina’s face shape and body type. Its wide variety of beauty brands, from affordable to high end, can fit any Filipina’s budget.

Crocs has women covered How Crocs evolved to captivate women’s feet and hearts
(Manila, Phillippines) Crocs celebrates women’s month, as it launches more shoe lines that reflect the true nature of every woman – alive, colorful, and happy. In over Crocs’ 39 concept stores nationwide, the international shoe brand known for its profound fun and comfort, shares that women is one of its biggest markets, after kids.

Six Digrees Inc., Crocs’ local distributor, is carrying over 15 shoe models for women for its Spring/Summer ’13 line alone, both for kids and adult styles. This only shows how big of a chunk the female market contributes to the designs that Crocs considers and creates.

During Crocs’ early days, the brand was misconceived to solely offer its iconic clogs, which had both avid loyal fans, and rabid haters. But in 2009, the then only called comfortable shoes debunked its stereotype by reintroducing its new set of fashionable heels and wedges for women, and this started to change the game for the brand.

“Summer of 2009 was when we introduced the Rio and Hanalei models, the strappy wedges and platforms in different Crocs colors. Our stores were stormed by women, and the models sold like pancakes in different store locations. They were instant hits,” says Franco Limjuco, Vice President, Six Degrees Inc.

Crocs Hanalei:

Crocs Rio:

Crocs Captoe Flats:
It was from then on that Crocs began getting its share of women’s love. They understood that true enough, the way through a woman’s heart is by enriching her closet. Yearly, Crocs creates more and more shoe lines for women, and doubling the numbers of the designs they produce. The women who used to only go for their kids’ shoes, are now also shopping for themselves.

“It also lies in our core product – comfort footwear. It’s easy to please any girl with beautiful designs that will lure them to buy the product, but the challenge is how to make them come back for more. With our market and products, I can say we get a lot of happy and loyal customers,” Limjuco further adds.

It only took one brave jump for Crocs to revamp its image. Last year, Crocs engaged fashion blogger and celebrity, Laureen Uy, to be its brand ambassador, alongside other female fashion bloggers Camille Co, Patricia Prieto, and Shai Lagarde. Extending its designs not just for adults, but to teens as well, and it did make waves.

For its Spring/Summer 2013 collection, Crocs offers more fashionable designs for women with its Retro, Boat shoe, and Huarache lines. These evoke different personalities per line that speak about women, Retro to get funky, Boat shoe to be bold, and Huarache to feel free.

Crocs has come a long way from its ultra-comfy clogs to pretty flats and wedges, and yes, even boots. One of its techniques has been evolving with women’s style choices. Women played a big role in allowing Crocs to grow, and be where they are now. At the end of the day, what every girl wants is to look good, and feel comfortable so they can rule the world.

XOXO,
Fashion Ate The Lawyer

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About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 300 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.
Crocs™ products are sold in over 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.
Visit http://www.crocs.com.ph for additional information, or visit Crocs Philippines on Facebook and @crocsph on Twitter.