Prayas Analytics is an analytics company that provides brick-and-mortar retailers with store operations-focused data. Basically, its technology monitors what is happening in stores (how long customers are standing in line, for instance) by analyzing surveillance video footage, which then prompts the formation of statistical models. The models can be used to better store operations and customer experience.

Prayas Analytics’ co-founder Pranshu Maheshwari said the startup recently completed its pilot with a Fortune 200 company, which isn’t being identified. The company has also agreed to continue to work with Prayas Analytics longer term, he said.

Maheshwari, whom I chatted with Friday by phone (he’s in India visiting with family), told me he and his work partner Yash Kothari have been using the $20,000 to help pay for developing the technology and other resources.