Valuable Branded Goods

The equity of a trusted Brand is a vital corporate asset but the increasing presence of counterfeit products in the marketplace confuses consumers and degrades Brand equity. How can Brand Owners ensure that retailers and consumers will be 100% confident that they are buying genuine products?

The International Anti-Counterfeiting Coalition estimates that 5–7% of world trade constitutes counterfeit goods and that this market is worth about US$ 600 billion annually to the counterfeiters. In addition, certain counterfeit products are not sufficiently fit for use and thus expose consumers to personal injury risks.

Brand-ID’s comprehensive outsourced service provides a totally secure closed loop audit trail which empowers consumers to choose the real Brand and/or retailers to certify it. At the same time, it exposes grey channels and provides Brand Owners with unique new marketing opportunities and information.