Broadcast media in Florida must learn from the mistakes of West Palm Beach broadcast coverage of Palm Beach County’s passage of a ban on anti-LGBTQ conversion therapy, which is a harmful and discredited practice based on the false notion that sexuality can change. During the month in which the vote took place, West Palm Beach media coverage featured considerably more voices supportive of the discredited practice that is opposed by every mainstream medical and mental health organization in the country. West Palm Beach media also turned to a prominent advocate of the practice without noting her anti-LGBTQ advocacy. Nearly 90 percent of segments failed to note that conversion therapy is a discredited practice and that sexuality cannot be changed.