In the same department, you have a social media manager. You're paying this guy $70,000 per year, less than the email manager. This person is able to quantify the following contribution to the company.

Facebook Likes increased from 11,439 to 14,903 in the past year.

Twitter Followers increased from 9,493 to 13,771 in the past year.

401 F-Commerce orders and 345 Twitter click-through orders, at $100 AOV (neither program existed in the year prior).