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I've conducted experimentation of customer segmentation built from big data analysis and compared them with traditional personas out of qualitatives studies. This talk will present results of the project, consequences and opportunities on the design practice.

Graduated in product design and self-taught in interaction and service design, Remy is practicing as a researcher, strategist and facilitator through both a professional and academic path.His main interest is in using digital technology to develop people’s creativity, autonomy and... Read More →