In the UK, we don’t have an equivalent to Black Friday and each year, we watch from the other side of the pond, amazed as YouTube videos are circulated showing shoppers in wrestles for $5 headphones and the best deals in Walmart. Also, unlike the Ikea riot a few years ago in the UK (provoked by a sale at a store opening), the shoppers all look excited and happy to be a part of the ritual.

With retailers opening earlier than ever, Black Friday shoppers have slammed down their Turkey and rushed out to the sales earlier than ever, the mayhem starting for some shops at midnight last night. We’ve looked at some of the US’s biggest chains, to see who has won the social media race for shoppers’ attention.

For us in the UK, the best is yet to come. In recent years, Cyber Monday has been a celebration we also have had access to as online retailers like Amazon have rushed to make their sales global. As yet, the buzz surrounding Cyber Monday has not hit the heights of Black Friday.

Perhaps the online mayhem will build over the weekend, or the online versions of Black Friday may have made the phrase redundant. There is also the possibility that would be shoppers would rather not alert others the the deals in fear of losing out themselves. Ready… set…