25 Mar CRAFTSMAN TRICKS OF THE TRADE: COLOR

“Color does not add a pleasant quality to design – it reinforces it.” – Pierre Bonnard

Color is one of the most important aspects of any design. It helps to set a mood, alter an atmosphere, and can even invoke a memory. With each color having meaning and psychology behind it, finding a color scheme that conveys an emotion you want your audience or brand to associate with, will help to establish consistency.

So what does your brand stand for? Is it fun, established, trustworthy, etc.? You’ll want to pick colors that reflect what your brand represents and you can do that by starting with two to three main colors. Finding your color theme is crucial to the success and longevity of a design.