InfluencerSpeaks#4 Interview with Nidhi Mohal Kamal

Nidhi Mohan Kamal is the director of the chain of weight loss clinics called “Nidsun”. She has pursued her engineering in chemical engineering and specializes in the field of nutrition and sports specific nutrition. She has an experience of 13 yrs. and an impressive track record in this field. She has been dealing with fat loss and body shaping procedures since 2007.

Influencer Speaks is where we aim to bring celebrities on board with us. This series focuses on knowing the influencer’s journey more closely. Here are few questions on which Nidhi Mohan Kamal interacted […]

Alex Mathew is a PR & Marketing Executive by the day and a fierce Drag Queen by the day. This queer charmer stands strong grounds for his fights for the LGBT community. Alex has done talk shows with Ted Talks and at many other prominent forums. He has a talk show called “Chaya with Maya”, where he alter ego Mayamma discusses the struggles of LGBT individuals of the country. What makes Mayamma stand out in the exciting Drag scenario is, she performs Indian Drag mostly. She does parodies of popular songs that also have messages to inspire.

Ritika Mehra is the founder of the successful non-profit organization named Bridging the Gap foundation. It brings communities together in the Netherlands. Her idea behind BTG was to provide a platform for people to come together, feel at home and be a part of each other’s journeys. She strongly believes this idea contributes to stronger communities.

She has been a part of the Royal reception held at Amstelveen and has also represented India for the Royal Dutch family. She bridges the gap between the local Dutch community and the Indian Diaspora in the Netherlands.

Atamjeet Singh Bawa is India’s most known Paper Modeler. This highly enthusiastic, quick-witted and surprisingly funny influencer inspires everyone he comes in contact with. It’s easy to be awed by his personality and one-liners! He has given TEDx talks and Josh Talks. He has been rightly awarded the title of “The Paper Smith” by BBC Top gear. His paper models were exhibited in the world-renowned Auto Expo. He has worked with “The Viral Fever” aka TVF with his rocket launcher model.

Influencer Speaks, is where we aim to bring Influencers on board with us. This series will focus on knowing the […]

People who come here with small dreams stay put here to grow them bigger. Something very similar was the case with Kalyan Karmakar.

He has been awarded FBAI’s “Best Food Blogger” award for 4 consecutive times since its inception. He was also dubbed as the “Power Blogger of the Year” by Godrej Protekt. He creates purely authentic content on his website and has some impressive number of followers who he interacts with thoroughly.

This hearty foodie originally belongs to Kolkata but chose to settle down in Mumbai for good.

6 pack Band” was a one of a kind music video digital campaign by the much loved Indian tea brand Red Label. This non-conventional campaign was recognized by Grand Prix and the 63rd International Festival Of Creativity at Cannes. The video was about the struggles transgenders face in the country, yet smile their way through it. HUL saw the advantage of collaborating their product with this type of content.

The songs were all launched in music channels, YouTube, Television and radio. Mobile operators had started to offer these catchy songs as caller tunes. The band was invited to perform at major […]

Outreaching to influencers and customers via email is one of the oldest and proven methods to reach out to a new audience. But with the advent of technology, it has been misused way too much, thereby reducing it to be a mere statistic of ineffective cold outreach.

There will always be situations where you have to reach out to people, who aren’t familiar with you or your company. Now that unfamiliarity shouldn’t stop you from approaching them. But we must do it right.

While sending an email to a new recipient, we must remember that the person on the other end receives […]

Our generation spends a very good amount of our life in our workplaces. Our workplaces are a lot like our homes now. We function with a group of people who work towards the same goal and support each other in that.

The other day I was thinking how crucial our co-workers are, in shaping our days. Our frequent interaction with them forms a major part of our daily lives. This makes it even more important to have the right equations with them. But it doesn’t always happen so in an ideal scenario, does it?

Creating new and unique content for your niche is a mandate to get more traffic to your blog. But at times, blog owners get so much involved in this process, that they miss the opportunity to get more traffic trickling through their old blogs. This is one of the fundamentals of the Content Strategy today – Writing Evergreen Content.

Alas, the evergreen trees also do shed their old leaves but not all in one go. This makes the overall tree green in all the seasons while the life-cycle of leaves continues throughout the time. Your blog too needs to adapt with […]

A Human would prefer to talk to another human instead of a company. Keeping a strong reputed Persona as the brand’s identity can certainly churn far more online leads today.

Personal branding definitely helps you to become the face of your brand, especially when you have just set-up your startup. While it makes all sense to market your brand online to get leads, you can always use yourself for lead generation instead. After all, people know you more than your brand. Personal branding is quite a buzzword today, but it takes time to build one. Thank God! We have easy to […]

The Internet is what connects the whole world today. It bridges several hundred miles between people living in different parts of the world. In an era of burgeoning technology, email marketing has become the most powerful tool for business growth. This blog will tell you all about it.

What is email marketing?

Email marketing is nothing but a form of direct marketing that communicates commercials or any other messages to the audience using electronic mails. Simply put, every email that reaches a potential or existing customer is a part of email marketing. Email marketing is used for:

If you are wondering what a content calendar is, it is a simple calendar that has details of the content that your business must ideally create within a given duration of time. Easy to create, these content calendars are extremely hard to stick to. However, they make an incredible tool for organizing your content marketing strategy. Having an organized approach to producing quality content helps you save a great deal of time and energy. It also helps in enhancing the engagement levels of your readers by ensuring that you stay regular with your posts and that your posts do not […]

Influencer marketing is the type of marketing that primarily focuses on using industry leaders to help convey the message of your brand to your target audience. Instead of marketing directly to potential customers, you get the word out for you through influencers. These influencers may be celebrities, achievers or other significant people known to have garnered trust and credibility among segments of audience by virtue of their authenticity or expertise in their domains.

Getting an influencer to follow your brand could benefit you in various ways like helping increase brand awareness, gaining credibility among target market, improving your SEO rank and […]

Influencer Marketing has been garnering attention from corporate houses all across the globe. As reported by eMarketer, in 2017, about 50% of marketers increased the allocated budget for Influencer Marketing. If you are on the lookout for implementing this trending form of marketing to enhance business profitability but are clueless about where to begin from, worry not. Oh by the way, if you are not sure what is influencer marketing and why it is the new buzzword right now, have a look at his handmade sketch note.

This blog helps you identify the 6 critical things to keep in mind while working […]