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Description

Want to ‘nudge’ your customers to buy a product, change a behaviour or subscribe to your newsletter? Nudge is a really simple, cost effective marketing technique that gets results. You are probably ‘nudged’ every day by big brands and don’t even realise it! This workshop will give a quick overview of what ‘nudge’ marketing is and why it is so effective. We will also tell you how it has been used in both the private and public sector with great results.

“I’ve worked as the Business Assurance Partner at Cartrefi Conwy for the last three and half years. I’ve always had an interest in ‘Nudge’ and behavioural insights which led to me being involved in a successful project that aimed to ‘nudge’ our tenants towards making online rent payments. I have used the learning from that project, which was led by behaviour change and social marketing experts, to influence and improve the way we communicate, both externally with our tenants and internally with colleagues.”