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Tony Morrison is the Vice President of Business Development at Cachinko, a unique professional community where social networking and job opportunities come together. Find him on Talent Connection and connect with Cachinko on Facebook or Twitter. Soci...

Community management, an industry still in its infancy, came a long way in 2011. Many businesses no longer ask "What does a community manager do, and do I need one?" but rather "What makes a great community manager, and when can I hire one?" The role...

Many brands and organizations developing digital strategies have moved beyond asking whether Twitter and Facebook presences are necessary. (Yes, they are.) Now the question is: We're on the social web, so how do we make the most of it? There are two ...

David Sasson is the chief operating officer of Outbrain, a content recommendation platform that is based in New York. You can follow him on Twitter at @davidsasson. Since the rise of search over the past decade, few obsessions have run deeper in the ...

Crowdbooster, a brand new Y Combinator company, is about to give its consumer users free access to all the Twitter analytics they can handle and then some. Crowdbooster, the brainchild of three Stanford guys, gives its users "tweet-level analysis" to...

Christian Arno is founder of Lingo24, a global translation company specializing in website localization and optimization. Christian has more than nine years experience working with some of the world’s biggest global brands. Additional research and wr...

David A. Yovanno is the CEO of Gigya, Inc., a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. When it comes to Facebook, if you’re uncertain where and when to place...

Though social media has proved itself an effective tool in helping journalists gather news and connect with their communities, a pervading question among the skeptics still remains: Where's the money? As social sites like Twitter and Facebook build t...

With the explosion of social media sharing and help from smart search engine optimization, many web users are bypassing businesses' home pages and landing directly on product pages and blog posts. Thus, businesses need to optimize their "first impres...

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