This research program examined the implications of level of representation for the belief change process. Specifically, it investigated whether representational level of information underlying initial beliefs (individual ...

The effects of various antecedents to cognitive elaboration on the structural properties and subjective beliefs related to attitude strength were examined in 2 experiments. Participants read vaccine-related information ...

Introspection is the process by which individuals question their attitudes; either questioning why
they hold their attitudes (Why introspection), or how they feel about a particular attitude object
(How introspection). ...

The purpose of this research program was to explore how the personality traits of extraversion and self-monitoring may impact a persuasive appeal within the framework of the Elaboration Likelihood Model of persuasion. Using ...

Researchers have long presumed that attitudes play a role in information processing, affecting memory in an attitude-consistent manner. This is known as congeniality. This presumption was largely dismissed as a result of ...

In the developed world, the principal sources of morbidity and mortality are diseases of lifestyle, and one of the central goals of health promotion is the encouragement of risk-reducing behaviour. In a series of 3 studies, ...

Many researchers have typically treated subjective and objective measures of working knowledge as alternative operationalizations of working knowledge. Some researchers have argued that these measures should not treated ...

Although persuasion often occurs via oral communication, it remains a comparatively understudied area. This research tested the hypothesis that changes in three properties of voice influence perceptions of speaker confidence, ...

Two experiments examined the influence of affective vocal qualities on attitude change according to the degree of congruency between vocal qualities and the message content (i.e., the extent to which the vocal qualities ...

Self-discrepancies have traditionally been measured with the Selves Questionnaire. This is an objective measure, in that it does not assume that individuals are aware of the discrepancies between their various self-state ...

Researchers have long noted that repeated expression of a judgment can cause that judgment to become more extreme. Three perspectives were explored for why this effect occurs. The first perspective implied that repeated ...

Traditionally, importance has been measured using subjective measures. The present thesis explores the possibility of a second type of importance, designated as “associative importance”. A new measure, the IIAT, was designed ...

The error choice (EC) technique was among the earliest indirect attitude measures developed and was originally designed to overcome social desirability concerns (Hammond, 1948). This programme of research set out to advance ...