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A Lighter Shade of Green

For the second year in a row, an ongoing study by Wirthlin
Worldwide has found that two out of three Americans support
environmental protection at any cost. That's down from 76 percent
in 1997. Their stance may be softening, but most consumers contend
they are committed to green issues. While only one in ten call
themselves "active environmentalists," 56 percent say they are
sympathetic to environmental concerns. Let's check their garbage to
see if that sympathy carries over to recycling.