State Street Properties

State Street Properties

Completed in 1982, 341 State Street was the first project by Urban Land Interests to involve new construction. This retail cluster occupies the site of a former Shell gas station, midway between the State Capitol and the University of Wisconsin. This mid-State Street location offers exceptional vehicular visibility via the heavily trafficked Gorham Street to retail tenants on the pedestrian State Street Mall.

A line of reddish-brown terra cotta in the facade separates the brick from the smooth-textured stone, giving the appearance of a skyline encapsulated within the stone. The varying proportions between these traditional materials creates distinct store identities within the building that is unified architecturally. A monumental stair at the apex and several two-story stores made multilevel retailing successful on this important downtown shopping street.