This report explores the evolution of the key features of course apps mobility, interactivity, engaging design, and integrated analytics — and showcase how course apps are sparking new thinking in higher education about the next iteration of digital learning resources.

Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.

Like fine-tuning the sales process itself, managing your Pipeline requires you to closely inspect (and clearly define) each opportunity stage, carefully track the right sales metrics, and keep a close eye on the opportunities that your reps are working on.

If you want to improve your sales team's results, you need to start by asking the right questions. Download this new best-practices eBook to learn about the 12 key questions for data-driven Sales Managers. This informative guide will help you:
- Determine Key Metrics For Sales Management
- Improve Sales Team Productivity
- Closed-Won More Deals
Download a free copy of "12 Must-Ask Questions for Data-Driven Sales Managers" today.

How confident are you in the accuracy of your sales forecast? If the end of every quarter is a surprise and you're never sure if you'll hit your number, you probably need to change the way you forecast.

A case study on: Case Study - Urban Outfitters
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?"
In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages.
Discover how you can:
- Collect thousands of images about your brand that Instagrammers are already sharing
- Turn website browsers into buyers by linking user images to product pages
- Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR)
Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!

Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?"
In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages.
Discover how you can:
- Collect thousands of images about your brand that Instagrammers are already sharing
- Turn website browsers into buyers by linking user images to product pages
- Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR)
Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!

The new frontier for personalized customer experience: IBM Predictive Customer Intelligence
This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.

In this report you will learn how to enhance your customer relationships across all your channels and touch points, produce personalized customer offers and learn from real-world case studies across various industries.

In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category - adobe, agilone, alteryx, angoss, FICo, IBM, Manthan, Pitney Bowes, saP, sas, and teradata - and researched, analyzed, and scored them. this evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. this report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.

A good customer experience drives positive word-of-mouth advertising—while a bad one can harm your brand. That's why it's so critical to quickly take steps to understand the experience of customers who are transacting online.

Customers are getting more demanding. Competition is heating up. It can be difficult to get the insights you need into what customers really want—and to see your business through their eyes. And yet, that kind of insight is critical to creating effective customer engagement.

This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.

Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands
Download this best practice guide on increasing repeat purchase rates to learn:
- The top high-impact strategies that will drive repeat purchase rates and customer lifetime value
- The priority tactics to test and deploy in order to put strategy into action
- The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates

Restoring connections: How telecommunications providers can reboot the customer experience
IBM has more than 22,000 experts working in the Telecommunications industry, delivering solutions to more than 200 major communications service providers globally. IBM’s telecommunications capabilities are backed by a global network of telecom solution labs, research labs and innovation centers to support its offerings in the area of analytics, cloud, mobility, network optimization, digital transformation and global integration. IBM continues to invest significantly in key acquisitions to add expertise and capabilities that enable its clients in the telecommunications space.