There are three main coffee growing areas in Brazil: Mogiana, Sul Minas and Cerrado. These areas feature moderate sunlight and rain. The temperatures are steady year-round, ideal to grow Arabica and Robusta coffee trees. Arabica accounts for...

Coffee shops in São Paulo are selling coffees produced by their own estates. One could say that growers’ families are actually opening coffee stores in the city. The trend is more and more visible due to value...

Over the last five years, economical stability and higher wages in Brazil favored the ascension of more than 20 million people from the lower social classes to the middle class. The “new middle class”, as it is...

In the same day that Sara Lee launched its Senseo coffee machine in Brazil, Nestlé, owner of Nespresso and Nescafé Dolce Gusto, announced a 16.6% price reduction in its less expensive coffee makers. Nestle also introduced a...