OBJECTIVES

Align members on compliance questions, benefits, and public messaging.

Increase your newsletter’s value and conversion rate.

Get featured by influencers — videos anchor online articles and coverage.

Anchor landing pages.

OPPORTUNITIES

Equip members and advocates to lead the conversation.

Build a marketing plan with engaging content.

Be featured and shared by in influencers.

SOLUTION

STEP 1Research & Learn

Step 2Produce

STEP 3Launch

CASE STUDY: VIDEO EDUCATORS

Exio sells a product worth millions to their customers, they help owner’s of privately held companies divest. They needed to create a sales funnel that builds trust and credibility with the market, so they focused on tackling problems that weigh the most heavily on an owner’s mind: What is my company worth? When do I tell my employees? How do I prepare for sale?

CASE STUDY: VIDEO EXPLAINERS

Green|Spaces helps businesses adopt environmentally friendly practices. They needed to create awareness for a new certification, called Green|Light. The certification is designed to help companies who are interested in LEED, but not able to participate, tweak their existing operations to save money and make them environmentally friendly.

WHO IS PATHFINDER?

Pathfinder Films, is a video content agency. We help brands create beautiful and effective films that turn prospects into buyers, and buyers into promoters.