Share Imedia Final 7ques

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1. • People – Understand your audience • Objectives – What are you trying to accomplish? – How are you going to measure it? • Strategy – What will be different if we accomplish our goals? • Technology – Blog, micro-blog, social networks, apps

4. • A small investment can yield a high return • High impact on organic search results • Paid media costs are increasing… • Consumers have embraced social media at unprecedented rates and have increased expectations • Your competition is thinking about it… – If not already there

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