Childs Farm is now available in Tesco, Morrisons, Asda, Waitrose and Boots as well as online from Ocado.com, Amazon.com, Boots.com and Tesco.com.

Parents have been leaving stellar reviews for the moisturiser, which contains shea and cocoa butter, on review sites everywhere.

One parent said: "This has cleared not only my children’s eczema, but also my own very sore adult eczema within a couple of weeks. An amazing product!"

And another said: "This cream is the most amazing product I have ever used! My little girl has had eczema from 3 weeks old and we have brought and been prescribed every eczema cream going with no luck, but within days of using this cream it cleared it up.

"It is also the only cream I have ever been able to apply without her screaming that it stings!"

And it's not just parents that are raving over the cream, one young adult raved over the cream.

They wrote: "As a 25 year old life long eczema sufferer, I've tried every trick in the book. After hearing about this, I decided to give it a go.

"I'm now 3 days into using it, my face has never been softer and the eczema on my arms is now nothing more than a few faded marks.

"I've gone from having an extremely flaky, red face and arms covered in sores to being well on my way to clear skin. I couldn't recommend this moisturiser enough."

The product is available for £4.50 on the Child's farm website and other retailers including ASDA, Boots and more.