As a business owner, choosing the right level of website security to help raise the confidence of your potential customers is essential. If you are a start-up business and you’re planning to deal with customer transactions or logins, you need to ensure they can trust you by guaranteeing that your website is secure and protected.

The purpose of SSL certificates are to provide verification of the business website, confirming that you are who you say you are, as well as offering up to 256-bit encryption of all sensitive data transferred between the web browser and the business server.

Depending on the requirements on your business, there will be a SSL certificate to suit. Have a look around the website and gain further insight into the various products and what one you’ll need for your site. Perhaps ask someone who is a little more “techie” to give you some sound advice.

If you plan to use your website as an intranet tool for clients, consumers or employees, a standard SSL certificate should suffice. This will ensure that the connection is secure, demonstrated by the https:// protocol in the address bar.

Do you think you will need a certificate to cover various sub-domains? If you want to secure various subdomains, such as mail.domain.co.uk, shop.domain.co.uk and login.domain.co.uk, you should consider a wildcard SSL certificate, which offers ultimate convenience and simplicity.

If you plan to take your business to the next level, some enterprises may prefer to go the whole hog and purchase an Extended Validation certificate. These add more visual indicators to the user interface as well as checking credentials against more rigorous criteria.

With plenty of choices, you need to decide which certificate is the best option for your business to help boost the confidence of your customers and promote business prosperity.

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