Friday, 29 July 2011

Well,i'm not a big fans of Deadmau5 but i do love the Puma products.Okay,FYI my 1st love still is adidas :) Sure you won't feel strange about this OVERSIZE mouse head mask when he was wearing it for every performance.He is a international famous Canadian DJ .

Chances are, you know that deadmau5 is releasing a sportswear line, but if you didn’t, the deadmau5 x PUMA Capsule Collection advert will give you a great look at the upcoming series.

Not too long ago, the deadmau5 x PUMA Capsule Collection was announced. So far, the outfits are comprised of track jackets and sneakers that look pretty impressive. After showing off the a few of the sportswear pieces that fans can expect, this video shows off the kicks in action. The clip takes the audience through the beautiful city of Berlin as several friends flock towards the deadmau5 concert. Of course, the DJ himself makes an appearance with his full attire, and you’ll notice his mask features Puma’s jaguar on the left ear. The line will be released exclusively through European Foot Locker on August 1st, 2011.

When ad campaigns, like the LEGO Imagine, interact with their surroundings in some way, they becomes even more meaningful to the people they are talking to. Those who come across them walk away knowing that a lot of thought and effort was put behind these particular campaigns. The same goes for this featured featured LEGO Imagine advert.

Commissioned by Ogilvy, the LEGO Imagine ad campaign was designed by professional LEGO artist Nicholas Foo. Installed at specific bus stop sites around Singapore, they blend into their environment so realistically, passersby would probably have to look twice before realizing the LEGO Imagine campaign pieces are actually murals.

These LEGO Imagine murals even won a Silver Outdoor Lion at the Cannes International Festival of Creativity.

Warning: If you don't cry, you may be a robot.

Bob Industries director Trish Sie and her brother, Damian Kulash, lead singer of the band OK Go, grew up worshipping Connecticut-based dance company Pilobolus, known for its intense athleticism and imaginative physical interplay. "Instead of pictures of the Breakfast Club, we had pictures of Pilobolus on our walls," says Sie.

Trish Sie

It seemed just a matter of time, then, before the siblings, who have collaborated on clips for Kulash's band, invited Pilobolus to partner on their latest effort, the new video for OK Go's "All Is Not Lost." It features a kaleidoscope of the band members and dancers' bodies, shot from below through a transparent barrier. While the shooting angle is quite unique --"I've heard there's a porn movie somewhere that was shot from below, but that's it," says Sie -- the video also breaks new technological ground.
The trifecta also partnered with Google to create an HTML5-powered interactive experience, which leverages the Chrome browser to showcase the clip through 12 separate windows of dances that shift along with the music. Users can also type in messages in Roman letter or Japanese and watch the band create the letters with their bodies. The result? A visually arresting intersection of dance, technology and direction.

For Sie, who has, as she describes it, a filmmaker's aesthetic with a dancer's mindset, this was probably one of the hardest things she's ever worked on. "There was nothing that had been done like this so I just had to go with my imagination," she says. Breaking new ground can be logistically exhausting too. To shoot from below, "we initially thought we would use Plexiglas but turns out that it's super expensive." They could only afford a small sheet, so the group's rehearsal space also ended up much smaller than expected.

With exactly one year to the Olympics, the medals of the games were revealed yesterday in London.With 8.5 cm in diameter and weighing 400 grams, they were created by British artist David Watkins , who attended the special effects team from "2001: A Space Odyssey" Stanley Kubrick.In front, the logo of the 2012 Olympics is superimposed on a shape that represents the River Thames, crossed by lines that symbolize the city's energy and athletes. On the back, the obligatory presence of the Greek goddess of victory, Nike. At the edge, which is 7 mm, the recording will come from the name of the sport to which each piece is intended. Will be produced over 2100 copies in the Royal Mint in South Wales, for the 302 podium ceremonies to be held in 16 days of competition. Despite being the heaviest medals in the history of the Games - more than 200g in the last Olympics in Beijing - a gold medal is actually only 1.34% of the metal.The remaining 92.5% is silver. See how some of the medals were in the past:

UMMMM, this news is pretty amazing! HOTTIE David Beckham has teamed up H&M to make his bodywear range for men! The bodywear line will be available in around 1800 H&M stores in around 40 countries worldwide. New bodywear products will be launched seasonally, this will be a long term partnership. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”

The +J by Jil Sander Fall 2011 collection for UNIQLO will be the last of their collaboration but I guess all things must come to an end for a new beginning. The Fall 2011 ad campaign features Arizona Muse photographed by David Sims, +J’s Fall collection is always better than the Spring, definitely looking forward to September for the release!

And how many of you guys are excited about the new collaborative project with Undercover by Jun Takahashi? I AM! Undercover for UNIQLO will come out in Spring 2012. Can’t wait to see the first looks!

Thursday, 28 July 2011

Leica Camera and fashion designer Paul Smith have partnered on a limited edition camera case for the Leica D-Lux 5 digital camera. Handcrafted in England, just 300 cases were made — 150 in a smooth chocolate brown calf leather with signature Paul Smith multi-hued striping on the sides, and 150 in a grey croc-print leather with purple lining. Each case comes with a matching leather strap and features a “Paul Smith for Leica” insignia embossed on the back. The cases will release in October and be sold through Leica’s London store, as well as Paul Smith stores throughout the U.K.

Paul Smith is one of my favourite designer.I like his product especially his multistripe signature but it's too bad that i don't own a Leica camera.

Public Ad Campaign and The Heavy Projects are developing an augmented reality app that replaces outdoor ads with works of art. Times Square provided ample opportunties to help beta-test the app over the weekend, where movie billboards and phone booth ads were virtually swapped for work by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. With so many possiblities for reimagining the potential of public space, it will be interesting to see this app develop. Here’s a quick clip of the app in action. Make sure to check out Public Ad Campaign for more details and a forthcoming video as the project develops.

[AC-CA]has shared the results of the London Olympic Games Information Pavilion International Competition. This idea’s competition was hosted to generate progressive contemporary design solutions and promote architecture experimentation, specuation and discussion. The site of the competition was Trafalgar Square in the heart of London. The ten winning entries were selected out of a total of 164 proposals that were submitted from all over the world.

The winning entry, submitted by Jose Carlos Cruz, Ines Guedes, Miguel Santos and Antonio Cruz of Porto, Portugal was chosen for its elegence and relevance to the subject of the competition. Although it might seem quite literal, it is a project that lends great potential to the architecture below the ‘rings’: curving spaces with intriguing opportunities for natural light and views. The proposal shows great spatial awareness and an understanding of the significance of the space that the form of the architecture creates around it. The jury commended the proposal for its clear ideas of interlinking and harmonious relationships to the site and its use of recycled metal. The curvature of the forms creates no identifiable back or front for the pavilion, opening it up completely to the Trafalgar Square and inviting visitors to enter from all sides.

The winners of the London Olympic Games Information Pavilion were selected by a jury of three: Matthew Lloyd, Architect (British); Brigitte Lodolini, Architect/Lecturer (French); and Juan Carlos Sanchez Rodriguez, Architect (Columbian) along with an [AC-CA] consultant overseeing each stage of the judging process. Entries were evaluated on five main criteria: intelligent and appropriate use of design principles, use of space and percieved traffic flow within the space, design’s aesthetics and originality, the use of sustainable materials and clarity and comprehensibility of the design.

The new Hard Rock Cafe in Bangkok marks a new approach for the venerable Hard Rock brand. Designers Architectkidd and Prinda Puranananda have completed the new restaurant in the Siam Square district of Bangkok with focus on connecting music and architecture. The starting point of the project were the shapes, rhythms and structures of sound. Their interpretation to physical forms and materials in the new design was the result of a creative collaboration that combined a variety of disciplines from design to branding, furniture and street art.

This approach is expressed in the design of the building facade. By studying the forms of music and sound, the Architectkidd team visualized waveforms that became the starting point for the facade design. The results are materialized in a curved cantilever steel structure with reflective black panels that aim to create a more “tactile” presence on the street and for the pedestrians walking by.

There was also an emphasis on re-using materials throughout the project, which retained parts of the existing building structure. On the exterior, the new facade panels are angled so that in some places the existing building is revealed from behind. In the interior, the two floors of the restaurant have been upgraded with the latest comforts and technological features. The furnishings and fittings contrast with the overall space in which the walls and ceilings have been removed and emphasis placed on the live music and the performance stage.

Throughout the restaurant, the cafe pays tribute to artists from its musical memorabilia to the commissioned graffiti on the second floor. The performance stage features a larger area for the band performers and a custom-fabricated backdrop by product designer Anon Pairot. As one of the highlights of the interior, this stage wall is made from recycled aluminum re-cast into solid modules.

The first annual Designer Toy Awards!! Excitment was high, and not only amongst Clutter staff but Artists, manufacturers fans and press outlets alike. Bar Basic was cram packed fulled with revelers, unfortunatley leaving a line of people outside who couldn't get in. Winners were all selected throguh a demecoratic process of public voting and board voting. Congratulations to all of our winners and nominees. Everyone who takes part in the Toy Scene is equally deserving and awesome, and we applaud everyone who makes this makes the world go round.

Without Further ado the winners are:Artist of the Year
Ashley WoodToy of the Year
"4ft Companion" by KawsBest Blog
TOYSREVIL