Streaming Formula One

The news that as of 2012, BBC would be cutting back it’s Formula One coverage did not make my day. If you’re based in the UK, this may be quite an inconvenience and a costly one if you need to get a subscription to Sky. If you’re in a country without decent F1 coverage, this is a nightmare. My mother can provide better commentary than Belgium’s VT4 reporters.

So what are we to do? It got me thinking: why is this still bound to borders? Why is there no company that provides Netflix-style streaming access to sports like Formula One? Surely there must be a market for it?

So what is the budget needed to provide the world class coverage of the BBC? And what is holding anyone back from starting such a streaming company? Is there anyone that knows people who know people in the TV industry capable of enlightening us?

Given the global viewership of F1 (over half a billion), it shouldn’t be too hard to make a profit out of this. I’ll gladly be the first to sign up (or even help out)!