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A couple of weeks ago, we signed a lease for an empty unit in the Sweet Bay shopping strip at Manatee Ave and 59th St in Bradenton. This place is perfect for installing a CrossFit gym: high ceilings, concrete floors, an open floor-plan, and (my favorite detail) a cinder block wall along one side of…

“CrossFit Manatee? Like the dolphin things? Wait, no, what are they… sea cows?” That was one out-of-state friend’s reaction to the news that I would be opening a gym in Bradenton called CrossFit Manatee. Even after I explained the reference to Manatee County and Manatee Avenue, he still thought it was “weird to name a…