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Digital Marketing in the Age of Influencers | SXSW Convergence 2016

Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A retailer’s relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. rewardStyle President and Co-Founder, Amber Venz Box, will highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty.

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About SXSW:
Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.

8 Comments

She seems to know what she's talking about, but it's hard to take her seriously when she's dressed in something that makes her look like a giant toddler with a bib. I'm sure it was designed by a big name designer and probably costs an absurd amount of money. But I think sometimes people who surround themselves with high fashion for too long start to lose touch with how absurd much of it really is and how silly it looks to everyone else.