Tamara Mellon stars in Jimmy Choo fragrance campaign

Tamara Mellon, 43, stars in the campaign for the first Jimmy Choo fragrance

The debut fragrance by Jimmy Choo

She's a fashion entrepreneur with a luxury shoe and handbag empire worth £500 million, an ambassador for UK business, has been made an Officer of the Order of the British Empire and is a mother-of-one. And now, Tamara Mellon, the co-founder and chief creative officer of Jimmy Choo, can add modelling to her bulging résumé.

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Mellon, 43, strikes a seductive pose in the new advertising campaign images in which she clutches a large bottle of the brand's first ever perfume. The viewer is invited to ogle at her Jimmy Choo-fragranced chest, which is strikingly bare, save for a wrap dress adorned with a print which mirrors the detail of the bottle, artfully falling from her shoulders.

Captured by renowned photography duo Inez van Lamsweerde and Vinoodh Matadin, Mellon obviously thought that she encapsulated the Jimmy Choo woman best, who is described as possessing: 'a sense of fashion and a taste for luxury.'

But a fragrance is said to be just the tip of the iceberg for what Mellon plans to offer the well-heeled Choo clientele (which includes a First Lady following in the form of Michelle Obama and Samantha Cameron).

She hopes to expand into jewellery, men's shoes and watches - which leaves us wondering if she'll resume the role of pin-up for those lines too...

The fragrance launches exclusively at Selfridges, Harrods and Jimmy Choo stores on January 13th, and will be available nationwide from January 31. Prices start from £39 for a 40ml eau de parfum bottle.