Opening-up Shop

Raizana, a Fresno-based purveyor of herbal tea blends, is adding a brick-and-mortar retail shop to its wholesale, online and phone-order business.
Owners Sol and Pablo Orozco are aiming for mid-July to open their new store at 2011 Tuolumne St., in the Warnors Center for the Performing Arts complex, in downtown Fresno.
Sol Orozco said she and her husband sought a physical space for Raizana (www.raizana.com, (877) 832-2596) because demand for their products has outgrown what they've been able to accomplish blending small batches. In the past, the Orozcos could get by purchasing their herbs in 3- to 4-pound batches, but now Sol Orozco said she needs to buy in 25- to 50-pound batches.
The new store will not only serve walk-in customers but also be a processing center for online and wholesale orders. Prepared cups of tea won't be sold, but samples will be available for customers.
The couple are repainting and putting in sinks and other fixtures to get the 800-square-foot space ready to open. Sol Orozco said she thinks it will be worth it for the business and for downtown.
"We like the idea of downtown," she said. "We want to support the community in some way, so we're putting our business here and letting people see that downtown is a safe place."
via http://www.fresnobee.com/2013/07/07/3378067/wowballs-roll-in-the-fun.html

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