HD consoles prepare for price war

With the current console war being fiercer than ever before, both Microsoft and Sony are putting a lot of work into reducing their manufacturing costs. They know that this gives them room to cut retail prices to gain a competetive advantage.

i think there is pressure for price cuts but you have to understand that both sony and microsoft don't really want to reduce their margins. both companies are making money from their gaming division for the first time in a while - the last thing the want is to enter a damaging price war. so a price cut might not come unless xbox sales start to significantly drop behind sony.

but when the diff b/w 2nd place and 3rd place a week is only ~30k consoles... are you really in such a hurry?

if my competitor is selling 5 more apples than i am a day, and we're both selling 100k+ apples, technically he's #1, but i'm not doing bad myself.

sure it's a matter of prestige and reputation. Sony HAS to be number 1. They can't imagine themselves not being #1. and i guess that trickles down to the sony fans themselves. that's why you get such heated debates.

... I dont really see another pricedrop happening soon. Microsoft seems very happy charging 450 euro for a barebones Elite(!) Personally, I wont get one untill it hits 300 or lower.

And Sony has already dropped the price way down, and because it now offers more value-for-money that the 360 (hardware wise, cause built-in wifi, no expensive memory cards needed, built-in HD, built-in Blu-ray, free PSN, etc), it seems it's selling pretty damn well at the moment, so why would they wanna drop the price further!?

And Wii is nowehere to be found in Holland, It sells as soon as it hits the stores, and it very rarely hits the stores...

So I dont see a pricedrop in the first 2-3 months. Maybe they're gonna do some nice deals when GTA4 comes around.

From the way things are lookin.. Sony Will have the biggest advantage in the price drop war..

Sony is ALREADY selling more consoles then 360s.. Even tho 360 has MUCH cheaper skus.. People just WANT the playstation more.. There are still alot of people that are aiming to get one but feel the price is just a weeee bit to high.. So they wait.. But once the price is right they WILL get a playstation