Call 12: Reward programs made easier

My wallet is stuffed (unfortunately not with money). It’s stuffed with loyalty cards and other reward-program paraphernalia for favorite and not-so-favorite stores. It’s all in the name of saving a little later on … a free yogurt after so many visits … a free sandwich after so many purchases.

But it’s a whole lot of stuff to keep up with.

Enter Belly. It’s an app meant to help lighten the load of wallets like mine.

Here’s how it works. You download the app. (It’s free.) Then use it at one of the growing number of businesses in the Valley who use it. (You’ll probably know by the tablet near the checkout line that says “Tap to Belly” on the screen.) After you’ve made your purchase, you scan your phone on the tablet and earn points for each visit. Those points add up to rewards you can redeem later.

It’s just as convenient for businesses, as I found out from Virginia Senior, owner of Urban Beans, the first retailer in Phoenix to begin using Belly three years ago. She believes it connects the customers to the business.

“Our customers love it,” Senior said. “They love the technology. They love being able to come in and do it themselves. They just tap to Belly and they get to see how many points they’re building up and then they get to exchange them for fun things.”

So if you’re looking through your wallet and thinking – maybe I could stand to lighten the loyalty-card load — this may be the app for you. You’re going to have your phone with you anyway, right? It may be time to Belly up to the counter and give it a try.

Posting a comment to our website allows you to join in on the conversation. Share your story and unique perspective with members of the azcentral.com community.

Comments posted via facebook:

► Join the Discussion

Join the conversation! To comment on azcentral.com, you must be logged into an active personal account on Facebook. You are responsible for your comments and abuse of this privilege will not be tolerated. We reserve the right, without warning or notification, to remove comments and block users judged to violate our Terms of Service and Rules of Engagement. Facebook comments FAQ

Join thousands of azcentral.com fans on Facebook and get the day's most popular and talked-about Valley news, sports, entertainment and more - right in your newsfeed. You'll see what others are saying about the hot topics of the day.