Chae Brochure Critique - Front page of the brochure:...

Front page of the brochure: Immediate impact? (compelling? Inviting? Perplexing? Alienating?. ..) The front cover made me feel a bit shocked (which is good). The bottom picture is definitely compelling; the top picture gives a sense of innocence that children should have, which greatly contrasts the effects of the bottom picture. However, I feel as though you can arrange the pictures better. The pictures are arranged as if you are placing the head of the child on the obese body; however, the proportions are not correct and the backgrounds do not match that well. Perhaps scrapping this idea, and just placing pictures in other places would work better. Make the title text a bolder text also to grab my attention. Put it aside from the image, so that the image does not distract me from the text. You were about to talk about Shingles before, and not obesity. But assuming that your audience are adults (specifically, parents), you are doing a good job relating to the audience with the top picture. Internal pages of the brochure

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