[Author: Cindy Feldman, 07.17 | Keywords: Marketing, Social Media, LinkedIn] The Benefits of a LinkedIn Business Profile It’s fair to say that social media has become huge in today’s society, and believe it or not, it has also become a huge tool for businesses. While social media might not be your forte, you may want to… Read More »

[Author: Cindy Feldman, 03.17 | Keywords: Marketing, Logo, History] We call ourselves INEDA. Same company. Same name. Now with a refreshed, new look to better represent who we are and where we’re headed in the future. We’ve always been about serving and advocating for equipment dealers and always will be. But even so, our business has evolved during… Read More »

[01.17 | Keywords: Marketing, Branding, Employee Engagement] Employee engagement is a property of the relationship between an organization and its employees. An ìengaged employeeî is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organizationís reputation and interests. Time and time again it has been shown… Read More »

[01/17 | Keywords: Marketing, Branding, Employee Advocacy, Social Media] Having employees like and share content allows for maximum exposure on social media and puts your businesses in a better position to be heard. It also conveys the message that your employees think they work for a great company and want others to know about it…. Read More »