Sets/Kits in Croatia

Sets/kits continue their path towards de-premiumisation; initially with a high share of premium products, meant to be gifts, sets/kits had a share of 25% premium products. Gradually, mostly due to products launched by direct sellers like Avon, Oriflame and Amway, mass increased its importance, and the trend persists. Currently, the share of premium is reduced to 18% in 2014, which is still high compared to beauty and personal care average.

Euromonitor International's Sets/Kits in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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