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Ellie Kemper, or Erin from The Office, as we’ll forever remember her, has landed her latest role starring alongside the 2016 Buick Cascada.

Kemper and the 2016 Cascada will star in a digital-only ad campaign in a series of lighthearted and humorous scenarios on YouTube.

“Our Ellie Kemper series invites viewers to join her in discovering the new Cascada and today’s modern, approachable Buick brand,” said Duncan Aldred, U.S. Vice President of Buick and GMC Sales, Service and Marketing. “This innovative digital-only campaign is another example of how Buick surprises consumers and reach audiences in exciting new ways.”

After watching the feature advertisement, which runs a tad over three minutes, we think it’s very well done. Kemper comes off as genuinely funny, and never does it really feel like the viewer is being sold to. The ad portrays very approachable branding, and it feels like an excellent extension from the “That’s A Buick” advertisements.

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GM Authority is looking for professional automotive journalists with at least three years of experience to join our rapidly-growing team. We pay between $60,000 and $80,000 per year. More details here.

— Sean Szymkowski

Sean is a lead staff writer for GM Authority. The words above are fueled by passion and large amounts of caffeine. Find him on Instagram: @helloimseann

Dump it ! It looks like a Chrysler product ! Also, for “the guy” that told Me not to talk about PONTIAC,….Why do I need “some man” telling Me what to do ? ? ?…..
I DON’T TAKE ORDERS FROM YOU, MISTER ! ! !
To everyone else, Thank You ! I will “continue” to talk about PONTIAC whenever I feel like it !