With mobile publishers moving away from paid apps and toward in-app purchases in order to monetize on mobile, there’s an increased need to generate more revenue out of existing install bases. That’s an area which mobile app engagement platform Appoxee has been focused on since its founding in early 2011, and today it’s announcing an additional $1.8 million in seed funding to help it continue its growth.

Sure Barnes & Noble’s already promising you the ability to download the “most popular and bestselling top 100 app titles for tablets available anywhere,” but what happens when you want to buy something in those apps? Fear not, the bookstore-turne…

Amazon’s Appstore has offered a typical application acquisition experience, save for one important detail: in-app purchasing. Beginning today, devs can now take advantage of the familiar revenue booster already available in the iOS App Store and Googl…