FIT AND FROSTY

Frozen entrees supporting diet fads have been put on ice in favor of longer-term solutions that contain more wholesome ingredients. Consequently, buzz words like and have taken a backseat to terms like more vegetables, whole grains and low sodium, retailers told SN. This trend is best exemplified in Kraft's recent name change for their line of healthy dinners from South Beach Diet to South Beach Living,

Frozen entrees supporting diet fads have been put on ice in favor of longer-term solutions that contain more wholesome ingredients. Consequently, buzz words like “low-fat” and “low-carb” have taken a backseat to terms like “more vegetables,” “whole grains” and “low sodium,” retailers told SN.

“This trend is best exemplified in Kraft's recent name change for their line of healthy dinners from South Beach Diet to South Beach Living,” said James Allen, frozen and specialty foods manager