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Hmm...

Yes, I would start your asking price rather high compared to what you want.

I also love to set my rates at a reasonable price and offer to discount rates significantly for more sales.

For instance, I sell the top ad on my newsletter for $30, but one guy wanted 10 top ad spots and would pay me for them all immediately, so I told him he could have all 10 for $200. I figure giving people a good break for buying bulk encourages them to spend again and it also builds good will. But of course, it's good for you too, because you have sold a lot of (virtual) inventory to one person, which puts you ahead of the game, so to speak.