Editor’s note: The original version of this post was published on March 19, 2010.

You’ve heard it a thousand times: the money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast.

It was replete with impressive data points and links to research reports. After all, when email converts to sales 40 times (not percent, times) higher than social media, you need the facts.

The goal was to convince you that email remains the most powerful way to build a connection with an audience that drives mutually beneficial action, and why technology usage trends suggest this power will endure.

As I sometimes do, I sent it to Brian Clark. I like to get his opinion. He’s smart.

His opinion:

Dude, just announce the webinar. 😉

Alrighty then …

Do you want to build a better email list?

You already know that you can’t truly do effective digital marketing without building a responsive email list. It’s still the ultimate online sales channel.

So join me and Brian Clark for a free webinar on Thursday, July 23, 2015 that will cover the why and how of building a robust email list:

We’ll share all that impressive research about the importance of email

Brian will walk you through a smart email strategy that builds your list fast

Then I’ll give you a detailed demonstration of how you can use the Rainmaker Platform to do it.

A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.

Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want inside. They want inside because you tapped into a deep, very human emotion. Fear. Greed. Pride. Love. Security. Curiosity.

This week on The Showrunner, get a sneak peek at the lessons inside The Showrunner Podcasting Course as Chris Garrett and Christina Canters provide expert advice on the right way to build, and even move, your audience.

The episode opens with a reflection on the unique experience Jerod and Jonny shared this week: Jerod stepping into Jonny’s Hack the Entrepreneur host shoes and hacking … Jonny.

The occasion? The 100th episode of Hack the Entrepreneur. (And yes, there was an important lesson learned.)