You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

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If your post has not been spurring conversations, then it means you’re missing out on something. If you really want to build a great following on Facebook, then you should consider posting on Saturday or Sunday when users are most active.

Twitter is a micro-blogging platform allows you to update your world and helps you stay in touch with new prospects -- and it's arguably one of the best and largest social networking sites in the world today. I'm an addicted Twitter user and glad to be one, because Twitter alone has won me several business opportunities.