Playboy model Katie May died on Thursday after suffering a stroke, according to a GoFundMe page established to care for her daughter. She was 34.

May had been hospitalized and was in critical condition after suffering a stroke on Monday, TMZ reported.

The reputed “Queen of Snapchat,” who went by the Internet handle MsKatieMay, reportedly sought treatment for neck pain recently. TMZ cites her family as having said the stroke was brought on by a blockage in May’s carotid artery.