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social media and online marketing

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social media and online marketing

Strategy

General social media strategy and social integrated marketing consulting.

The social media market of today allows companies to interact with their customers in ways previously unimaginable. dot.jo’s social media marketing team will help you harness the power of social media to connect you with your customer base and place you in the center of social media conversation.

Whether we are serving your existing strategy or launching a new one our thorough research process ensures that we will find the most effective platforms for marketing your brand. Our team designs unique, cutting edge apps and features tailored to enhance your social media presence. Developing your social media marketing strategy with dot.jo will bring the success you’re looking for and add value to your brand.

Analysis

Formal analysis of current marketing deployment, social strategy development and integration.

dot.jo conducts a pre-launch market research campaign through online platforms. Moreover, reports and studies by research houses are analyzed to ensure a full understanding of the client’s position in the market in comparison to competitors. The market research analysis and results act as a key element in developing the overall strategy for the brand’s online presence.

Setup

Social media account creation, management and daily responsibility, including Facebook, Twitter and YouTube.

Following the international standards and best practices, aligned with the rules and regulations of each platform, dot.jo guarantees creating an account on each platform that reflects a high level of professionalism and uniqueness. Throughout the creation and setup phase, dot.jo follows and abides by all the security settings to maintain a high level of integrity.

Following the international standards and best practices, aligned with the rules and regulations of each platform, dot.jo guarantees creating an account on each platform that reflects a high level of professionalism and uniqueness. Throughout the creation and setup phase, dot.jo follows and abides by all the security settings to maintain a high level of integrity.

Our marketers and designers develop a complete strategy and utilize cutting edge tools to bring success to your online campaign. We handle every aspect of ongoing campaigns, putting you in direct contact with existing and potential customers and giving you the opportunity to engage them in unique and powerful ways. Your online presence is in good hands with dot.jo.

Content

Development and execution of a social content strategy

Our copywriters receive a brief from the social media strategist and analyst from one side, and the client’s input from another, to understand the main objective of having an online presence. Thus, creating a content line-up that is in line with the client’s vision. The objective of the content line-up is to serve and meet the client’s social and business objectives.

Content is optimized on-the-go to assure its value. An optimization process takes place after each content line-up is written based on the feedback given by social media analysts.

Management

Community management

A team of community managers and moderators, equipped with the top-of –the-line tools and applications, are responsible of managing the accounts, replying back to customer inquiries on each page and making sure that the account is running smoothly.

Crisis management

Community management

Our team, with the help of live monitoring and listening tools, is able to detect any content mentioning the brand in order to address, interact and engage with it accordingly. In the case of a crisis, dot.jo follows the best practices in handling the situation to maintain the brand’s credibility.

Digital Advertising

dot.jo, through it’s connections with top local, regional and international advertising Network can offer its clients a one stop shop for all their digital advertising activities