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Mar 18, 2010

Leading Gen! series garners attention

The Leading Gen!, currently carried by some 120 PBS affiliates, seems to be on a publicity roll. Last month Daily Variety TV critic Brian Lowry described the 13-part series on aging, introducing readers to neurosurgeon James Ausman and wife Carolyn, producers, and adding that for PBS, " ... catering to those over 50 -- the people who are predominantly watching public TV anyway -- isn't just good business; it's a no-brainer." Last week the Desert Sun in Palm Springs, Calif., wrote that producing station KVCR-DT in San Bernardino calls it “the ultimate reality show,” and it's won two Telly Awards. And today, on the wildly popular blog the Daily Beast, gossip columnist Liz Smith talks about it in a piece headlined, "The great untapped 80-something market."