Amazon inks 800 title deal with Disney-ABC for Prime Instant Video

This site may earn affiliate commissions from the links on this page. Terms of use.

Amazon’s timing could not be better with all the issues Netflix is having retaining angry customers. The Internet shopping giant has announced that it has inked a deal with Disney-ABC to bring a plethora of content to Prime Instant Videos. The deal adds 800 titles to Amazon’s library of movies and TV shows, including shows from the Disney Channel, ABC Family, and Marvel.

Specific titles to be added over the next few weeks include Felicity, Phineas and Ferb, Grey’s Anatomy, Lost, Greek, Iron Man: Extremis, and X-Men Evolution to name but a few. All are very popular titles that are sure to attract the attention of those disgruntled consumers looking for a way out and alternative to Netflix.

The icing on the cake for this deal is the fact that Amazon’s new Android based tablet, the Kindle Fire, will allow Amazon Prime members to stream media right on to the device. This is a major selling point for the Fire, and a major value-add for people who purchase the tablet.

One can feel the momentum in the online content provider wars shifting. Netflix has reported that it has lost 800,000 customers in the fallout following the price increase and failed Qwikster experiment. However, it has also renewed a deal with Disney-ABC that sees it get some new shows, which may be enough of a reason to stay with the service for some existing subscriber.

Even so, it is a safe bet that Amazon wants to target those 800,000 Netflix refugees in an effort to sell more Amazon Prime memberships, which have tremendous value already with the free two day shipping.

Amazon Prime Instant Videos are available on 300 devices, through the web, and as mentioned above will be available in app form on the Kindle Fire. It will be interesting to watch what other companies Amazon makes agreements with for content. Netflix may soon find itself battling to keep market dominance if for no other reason that competitors start to match it on content.