Text messages can sell more cars!

Carbase Automotive Websites

May 26, 2016

Today, texting is the most frequently used app on a smartphone, with
97% of Americans using it at least once a day. According to the
AutoTrader/KBB.com 2016 Car Shopper Journey Report, texting only
accounts for about 1% of the total conversions dealerships receive from
their websites.

So why is the auto industry so far behind?
It’s simple. Until now, website providers and other technology
companies have not given dealerships an effective texting solution.

With
80% of people currently using texting for business, auto dealerships
must embrace this new form of communication as they did with chat years
ago. In fact, 1 in 5 consumers say they are just as likely to prefer a
text message from a business versus a phone call when given the option.

In
addition, texting provides the sales person with more opportunities to
communicate with potential customer’s faster, speeding up the sales
process. Plus, most consumers would rather receive product details and
other marketing messages through text over any other channel, texting
also gives the customers information the way they want to receive it.

Carbase.com
offers your dealership the opportunity for your customers to text your
sales staff, BDC or ISM. Contact us today for a demo!