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It looks like the burgeoning mobile commerce channel could get a hefty boost this year as social commerce on mobile devices is poised for growth of its own. The incredible amount of time people spend on their mobile devices today is well documented, as is their willingness to make purchases on-the-go. A growing ...

More news from across the Web... > Here's how to maximize your mobile strategy. > Marketers still struggle to attribute success of mobile campaigns. > Aiming to make mobile video a less intrusive medium. > More rewards for mobile use. > Mobile marketing on the move in travel industry. ...

As location-based ads and proximity marketing grow, marketers should be wary. A survey of 1,000 consumers found that only about one in three said they were happy or comfortable with retailers using their mobile phone for location targeting. Solution: Plan ads with care, giving consumers a reason to accept ...

THE LIBRARY: EBOOK

Monitoring and managing social media can make or break a retailer's customer relationships. This FierceRetail eBook looks at social media as the new frontier of customer service, and how to use it wisely for your business. Download today!