We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By continuing to use the website, you consent to our use of cookies.

Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Tylenol

This article was originally published in The Tan Sheet

15 Jul 2002

News

Executive Summary

"Convenience packs" featuring co-packaged daytime, nighttime formulations of Tylenol Cold, Tylenol Sinus will offer "round-the-clock symptom relief" in a single package, McNeil says. Reaching food, drug, mass shelves this month, packages contain 12 capsules each of day, night formulas, retailing for $4.99-$5.99. Advertising support will include national TV, radio spots in the fall, as well as coupons...