It will be very interesting to learn if Google and the SaveTheInternet crowd truly believe in opposing discrimination on the Internet or whether they employ "situational ethics" and only oppose alleged Internet discrimination by their political opponents.

In other words, should net neutrality only apply to network providers, and not application, service and content providers like the FCC's net neutrality principles says?

"consumers are entitled to competition among network providers, application and service providers, and content providers."

A recent Penn State study: Determining Bias to Search Engines from Robot.txt, highlights that Google benefits from discrimination against smaller competitive search engines because websites block access to those search engines robots that crawl the web to find what users are searching for.

Penn State researchers: "Web-site policy makers are playing favorites, and Google is the big beneficiary, say Penn State researchers."

""We expected that robots.txt files would treat all search engines equally, or maybe disfavor certain obnoxious bots, so we were surprised to discover a strong correlation between the robots favored and the search engines' market share," said C. Lee Giles, the David Reese Professor of Information Sciences and Technology at Penn State who led the research team that developed BotSeer, in a statement."

"Palestinian militants are using Google Earth to help plan their attacks on the Israeli military and other targets, the Guardian has learned. Members of the al-Aqsa Martyrs Brigade, a group aligned with the Fatah political party, say they use the popular internet mapping tool to help determine their targets for rocket strikes."

"It is not the first time that Google has been accused of unwittingly abetting the activities of militant groups or terrorist organisations. In January, British officials claimed that insurgents sympathetic to al-Qaida were using aerial photography in Google Earth to locate potential targets inside British bases around the southern Iraqi city of Basra."

What is really scary about this coverage is the chillingly "open" video by the Guardian next to the written story that shows (about two-thirds of the way through the 4 minute video) how the "Palestinian militant" actually targets rocket attacks on Israel using Google Earth -- ostensibly to try and terrorize, kill and maim Israelis within Israel.

In another similar high profile problem, Google Earth was also careless in releasing restricted photos of the White House roof on Google Earth.

The piece documents a detailed timeline of the infamous Moveon.org New York Times' General Betray-us? advertisement and then Google's subsequent efforts to help and protect Moveon.org from anti-Moveon.org advertisements on Google.

What's new and fresh in this piece is the very detailed timeline that connects-the-dots of all of the coverage to assemble a compelling chonology that shows how Google did not follow its own policies and procedures, or even trademark law and practice, in order to censor other's free speech that would be critical of their close political ally Moveon.org.

At its core, Google is a "math cult" of mathematicians/computer scientists whose core belief is that most any problem can eventually be solved by one of Google's cutting-edge computer algorithms.

Google algorithmic prowess and focus has built the world's best search engine algorithm, with 400 plus variables, and it has also built the world's best online-advertising algorithm business, producing revenue growth twice that of its industry.

A big theme I have written about with Google is that it has a culture of "innovation without permission" which I have translated to mean there are few internal controls or little adult or human supervision at Google.

The Wall Street Journal article provides an outstanding case study of this point -- that Google cares little about the non-algorithmic aspects of technology and/or business.

"Internet giant Google has banned advertisements critical of MoveOn.org, the far-left advocacy group that caused a national uproar last month when it received preferential treatment from The New York Times for its “General Betray Us” message."

"The ads banned by Google were placed by a firm working for Republican Sen. Susan Collins’ re-election campaign. Collins is seeking her third term."

Google has a particularly tortured concept of "free speech" if it is willing to editorially ban Republican speech that opposes its most important and high-profile lobbying ally in the net neutrality fight.

Google's long rumored Google phone
or GPhone project has attracted a lot of comment and chatter, but not a lot of
good analysis to date. One big exception is a very good article last week by
Miguel Helft of the New York Times: "For
Google, Advertising and phones go together."