Información importante

The master’s degree combines two powerful disciplines in the pre-design process: trend research and co-creation techniques.It is focused on providing current tools related to qualitative and ethnographic research, interdisciplinarity and design thinking geared toward innovation processes applicable to society and industry.

We see innovation as a process of continually addressing users’ real and changing needs in order to improve quality of life through products, services, experiences and new tools. Old patterns are re-examined and re-evaluated and prototypes are being boldly designed based exclusively on thorough research.

During the course, we carry out research projects in the private and public sectors, such as at Artemide, Lékué, Telefónica, Cirque du Soleil or the City of Barcelona among others. We collaborate with multiple entities, groups, institutions and universities involved with innovation in Europe and Latin America, to strengthen networks and facilitate partnerships.

Students in each course go on two field trips to European cities to explore trends, working patterns and user opinions. They come back with a wide range of innovation-related options. We organise workshops and events that help increase participation around issues such as design, trends, innovation and design thinking.

Información importante

¿Qué objetivos tiene esta formación?

To train researchers with creation and participation capacity in innovation and development processes.
To provide the professionals that are not linked to design with tools that could complement their training in scientific, technical and humanistic fields, in order to improve their professional profile and their opportunities.
To offer professionals linked to design an interaction space with other agents of the innovation processes with the objective of working in multidisciplinary teams.
To approach innovation in a broad sense, including their technological, social, creative, productive and business model aspects.
To promote the creation of exchange and collaboration spaces and events amongst all the agents linked to the innovation processes.
To provide the organizations, companies and governments with the exploration of new systems, products, services and experiences through academic projects related to innovation.

Requisitos: Aimed at: - All creative professionals interested in supplementing their professional education with research and innovation tools.
- Business leaders and entrepreneurs interested in exploring and creating new business models and fostering collaboration.
- Engineers, technicians and technical experts interested in honing their creation and innovation capabilities.
- Professionals in other areas interested in innovating within their sector.

Sedes

Dónde se imparte y en qué fechas

Inicio

Ubicación

FebreroSeptiembre

BarcelonaBarcelona, España
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¿Qué aprendes en este curso?

Design

Engineering

Innovation project management

Graphic design

Design thinking

Coolhunting

Global trends

Urban Inmersions

Business tools

Design and Innovation

Programa académico

Postgraduate Diploma in Coolhunting. Design and Global TrendsIINTRODUCTION AND CONTEXT

This module welcomes students to the trends world, to its terminology and to the concepts driving the sector.

RESEARCH METHODOLOGY AND TOOLS

This module helps people with no experience in this field to develop skills, and also serves as a refresher course for those who have been involved in research projects. Includes ethnography, visual anthropology, sociology, market research, net-hunting and other strategic research areas.

LATEST TRENDS

Presents cases and initiatives from professionals who have to deal with trends in various industries and pop culture.

URBAN INMERSIONS

On-site work in various cities in order to develop perception and research abilities.

BUSINESS TOOLS

They help students to learn the relationships between trends and business from the point of view of clients and companies. Promotes the dialogue between the researcher and the client.

INTRODUCTION TO DESIGN THINKING

Allows students to connect research skills with collaborative and innovative thought philosophies.

RESEARCH PROJECT

Tutored by the programme teaching staff and the companies associated with MIDI.

Postgraduate Diploma in Innovation and Design Thinking

INTRODUCTION AND CONTEXT

An overview of the Design Thinking world, the methods used and the key concepts. Making up work teams and project brief.

DT CENTRAL WORKSHOP

This is the collaborative venue where work teams pose, develop and apply the innovation proposals resulting from their research. Debate and experimentation space.

THEMATIC SEMINARS AND FORUMS

With professors, tutors and guest lecturers who offer technical and academic support to the work done in the central workshop and other workshops.

INNOVATION WORKSHOPS

Focused on specific areas of Design Thinking processes, they help students to develop their skills in designing services, experiences, prototypes, tests and co-creation activities. These workshops are hosted by guest lecturers, groups and practitioners in the innovation sector.

BUSINESS TOOLS

They help students to understand the networks among innovation, production and business, from the client’s point of view.

INTRODUCTION TO DESIGN THINKING

Allows students to connect research skills with collaborative and innovative thought philosophies.

RESEARCH PROJECT

Tutored by the programme teaching staff and by the managers of the firms associated with MIDI.

Master in Research for Design and InnovationELISAVA Escuela Superior de Diseño e Ingeniería de Barcelona