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“Smart IT assisted us with a complete website revamp, overseeing the overall look and design and achieving our objective of projecting a much more modern, sleeker online profile. The way they have structured our new website has certainly helped us with our SEO and search engine rankings as we seem to be generating many more leads from online sources and searches."

Smarter design for a professional digital footprint

It’s a fact of life that website technology is ever changing and rapidly evolving. Responsive website design maintains a strong digital presence and ensures ease of use: both are important aspects for any modern professional business to consider.

Ormrods Solicitors & Advocates in Thornton-Cleveleys approached the Smart IT team for a full revamp of its website which dated back to the mid 2000s and was no longer fit for purpose.

The company wanted to improve its search engine rankings, increase online lead generation and make it much easier to make their own changes and edits to website content. So the Smart IT web design team did its research and quickly got to work on a new site which more accurately reflected Ormrods’ ethos as a forward thinking, innovative and friendly practice.

“Our first website dated back to 2006 and we needed a more responsive, freshly designed site which more closely matched our modern direction and our size,” says Michael Penny from Ormrods.

“Smart IT assisted us with a complete website revamp, overseeing the overall look and design and achieving our objective of projecting a much more modern, sleeker online profile.

“The way they have structured our new website has certainly helped us with our SEO and search engine rankings as we seem to be generating many more leads from online sources and searches.

“We’re a multi disciplinary legal practice and our website is a hugely productive vehicle for spreading the word about our expertise and maintaining a professional outlook.”

The current system in which the website was built also allows staff at Ormrods much greater editorial control than they had before, with changes made quickly and autonomously. Mike adds: “It’s a fleet of foot system which has a really intuitive editing platform and dashboard that’s easy to access and use.”