Video on the web is no longer just YouTube.

Once posting it to the 11-year-old social site and then sharing the link was enough. Not anymore. More than 500 million people watch Facebook video every day, according to Facebook.

Figures to compare like with like are impossible to get

It would be great to put YouTube and Facebook next to each other and compare each fairly. You probably won’t see it. Facebook counts a view as three seconds of play or more. For YpouTube you aren’t counted unless you hit 30 seconds.

Anyone can shoot video if their phone is good enough

Go to your camera. Click the video option. Point your camera. Record. There you go. Done. If you have a smartphone you can do it.

Video is the cornerstone of Buzzfeed’s content strategy

I like Buzzfeed. If you think they are clickbait and listicles you are quite wrong. For me, they are a 21st century media company that will still be around in a hundred years. They have adapted to produce content as video and it has overtaken the website as this screenshot shows. That's something to take note of as this link shows.

comms2point0.co.uk is a shared learning space, created by – and written for – creative communications professionals. Home to fresh comment, informed opinion, in depth analysis and expert feature articles, comms2point.co.uk inspires and supports communications professionals in the UK, Europe and beyond.