E-Commerce Content Management

Chau asserted that success in the e-commerce business requires understanding buyers’ and sellers’ expectations, and core e-commerce features such as website and domain, shopping cart, secured payment gateway, and delivery solutions.

“Product management is an important part of e-commerce marketing, so sellers should pay more attention about products’ title, description, images, variations, pricing, shipping policy, return and refund policy, and reviews,” he said.

He also added that a clear guide for buyers on “How to buy with cash, credit cards, and direct deposit” enhances sales effectiveness.

“EasyStore emphasizes after-sales relationship,” he said, adding that EasyStore will send vouchers and thank you notes to customers to encourage them to leave feedback, and do second purchase.