‘TURN IT UPSIDE DOWN!’The University, the Communications & Marketing Department and the Professional of the Future.

The world of higher education is in a state of flux. Developments such as digitisation, globalisation and privatisation are having a major impact on the education sector.

Students and academics will travel ever more, and institutions will continue to expand their international partnerships. Knowledge will become more accessible to the public through new technology and easier access to higher education. Campuses may be transformed as technology is changing the way we teach. Tighter public budgets and new legislation is putting pressure on universities to attract more external funding.

THE UNIVERSITY OF THE FUTURE
Increased competition between universities will lead universities to seek formalized partnerships with partners outside the sector, such as industry and schools. This has inevitable consequences for our universities.
So what will universities be like in 2020? And, what will this demand of us who work there?
How will this affect how universities are organised and run, ‒ for the structure of academic staff, for the student population, for funding and for the university’s public profile?

THE COMMUNICATIONS & MARKETING DEPARTMENT OF THE FUTURE
Universities and all around them are changing. With MOOCs, social media and citizen journalists, communications & marketing departments are facing a new landscape of stakeholders. Big data make it possible to track and communicate with stakeholders even more effectively.
How will the communications & marketing departments need to evolve in order to fulfil their role effectively? Will there even be a separate communications & marketing department in the future, or will the universities organise this function differently?

THE PROFESSIONAL OF THE FUTURE
As organisations change, so must the individuals working within them. What demands face the communications & marketing professional at universities of the future?
Will we still need all-round professionals? Or, will specialists play a more important role in the future organisation of communications & marketing function at universities? What future specialist areas can we identify?

time marches on and for some of you the holiday might be already insight. So please do not forget to register for this years EUPRIO-Conference before you are leaving. We are looking forward to welcome you to Innsbruck in September!

„How to communicate in a world dominated by change“ will be the headline of the forthcoming EUPRIO-Conference in Innsbruck (4-7 September 2014, Innsbruck, Austria).

Be part of an experts-community, get in contact with colleagues coming from HE-Institutions all over Europe and share your experience with them. The registration is open now: 24 sessions will provide you with latest information around that issue. Visit the conference-site and register as early as possible to be sure to join the sessions of your first choice.

You will find all information about the programme, the speakers, the social events and everything necessary on www.euprio.eu/conference/

New Challenges – Smart approaches

The world of higher education has always been moving and changing – but in recent years the rhythm has been accelerating and constant change is now a way of life. International competition is growing rapidly, with worldwide mobility becoming easier for students and staff. Hotspots for economic growth are shifting and while the population has stabilised in many European countries, it is increasing rapidly in other parts of the world. Direct government spending has been declining and looks set to continue to fall in most countries.

The economic crisis is forcing governments to look closer than ever at the situation they face, with different countries embracing different solutions. Higher Education is part of this changing world and must adapt to this situation and face new challenges. Is the existing university paradigm still correct or should universities find new models? Whatever path they choose it will mean different outlooks on communication, marketing policies and projects.

More than 200 experts, speakers and communication professionals will gather in Innsbruck to tackle this interesting challenge with master classes, lectures, workshops and benchmarking sessions. Come be a part of it in Innsbruck this September!

Come to the heart of the Alps

Apart the experts-discussions there will be enough time for amusing social events, to find new friends or meet old ones again and to get in touch with one of the most beautiful cities in the heart of the Alps. So do not loose any time, because the places for the masterclasses, lectures and workshops are limited! Register now !!!

We are looking forward to welcome you in Innsbruck
Denis Ancion, Christine Legrand, Veronique Eloy, Uwe Steger and the Local Organising Team