Zaxby's plans new market growth, breakfast tests

Zaxby’s is planning to expand into new markets in the South and Midwest, and is exploring a new breakfast daypart as part of an overall growth strategy for the chicken chain.
The Athens, Ga.-based chain plans to open 31 new restaurants in 2011, and between 35 and 40 new units in 2012. New markets will be throughout Oklahoma, Indiana, Kentucky, Ohio, Virginia and West Virginia, as well as southeastern U.S. states where Zaxby’s already operates restaurants, said Tony Townley, ...

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