02 September 2014

Kate Moss & Cara Delevinge star in new Burberry fragrance campaign

Burberry Beauty has announced the launch of My Burberry, a new fragrance for women. Inspired by a London garden after the rain, top notes comprise sweet pea and bergamot, with a heart of geranium, golden quince and freesia, while rain-tipped damask and centifolia roses and patchouli are at the base. Models Kate Moss and Cara Delevingne both feature together for the first time in the supporting interactive launch campaign, which allows audiences to make the My Burberry bottle their own in-store, online and across billboards globally. The monogrammed bottle can be personalised with up to three initials through a service available on the brand's website and in selected Burberry and whoelsale stores. Using smart phone technology, customers will be able to interact with the campaign on digital billboards at selective sites from London to New York, personalising and projecting a giant My Burberry bottle on to a large screen. UK viewers of Channel 4's on demand service 4OD, are able to personalise the TV campaign; while users globally will be able to interact across Google, Twitter and Facebook.