Design eines Logos for Eastside Kö

Kilpailun tehtävänanto

1. General information

Eastside Kö is an initiative of currently 7 shops at the eastside of the famous Königsallee (called Kö) in Düsseldorf, Germany. They are located on the Berliner Allee and Steinstaße which is only some hundred meters away from the famous Kö.
The Königsallee is most probably the most famous shopping street in Germany and well known worldwide with a lot of Designer shops like Armani, Hermes, Gucci, Prada, Jil Sander, Yves Saint Laurant, etc etc. [login to view URL]
The Eastside Kö shops are not less attractive and at least as glamorous as most of the Kö shops. In Detail there are participating:
Uth Bath Couture – exclusive bath shop
Allmilmö – high quality kitchens with very special designs
Hästens – Swedish boxspring bed manufacturer, with high quality materials and 25 years of guarantee
Real Estate Böcker – partner for exclusive properties
Einhorn Iteriors – high quality furniture store
Lunatic – fashion store with lots of designer brands
Carin Bartholomé – society hair dresser
Some more shops will follow during the next years
The reason for this initiative is to step out of the shadow of the Kö, to make people aware that there are very exclusive shops nearby
They plan to have a yearly event in autumn with special promotions, food, beverage in each shop and after party in one of the shops.
The customers are well situated, between 35-65 years, quite often double income no kids, sophisticated, brand-conscious and quality-conscious

2. Information on the product (Eastside Kö = initiative and event)

Positioning:
Eastside Kö is a shopping area nearby the famous Königsallee and these shops are not less exclusive. They provide high quality products with special designs and first class service.

Description:
Eastside Kö will be as well the name of the yearly event, held one day in October, from 5 to 10 pm + after event party. The event is held to keep in touch with their existing customers and to profit from the network of shops. They present to the existing and potential customers exclusively new products and/or promotions that are not available for the public by that date. We will ask the people to bring their friends to the event to chat, to eat and drink, to see & test new products, to get special offers and to have a look into the shops they don’t know yet.

Benefit for the customer
Meet and chat to people that like the same high quality products
Get advantage of special offers that are made especially for the event
Take the opportunity to invite friends for an entertaining evening with good food, drinks and after party.

3. Tasks
Create a Logo for Eastside Kö (2 versions: colour and monochrome)
We need Adobe Illustrator and Adobe Photoshop PSD Files and all rights of this Files.

4. Marketing goals
The goal is to increase the customer loyality on the one hand and to profit from the network of shops to gain new customers.
Increase revenue with new customer and Cross- Upselling with existing customers

5. Main message
Eastside Kö ist the must attend event for high quality & design shopping and services. They can go on discovery tour beyond the paths they know, at the Eastside of the Kö and have an enjoyable evening with friends and like-minded people.

6. USP
Eastside Kö is a bundle of shops that combine
Quality
Design and
Professional Service with customer centric approach

Julkinen selvennystaulu

I can see why Arteq04 won. He never got carried away like we did. Simple and to the point. It takes a seasoned professional to be that simple and striking. Let's all learn from each other. Tomorrow this will help us in another contest. Congratulation ARTEQ04!

What ever Clancreativo said below is true.
the concept of #184 is totally taken from #147 , #148 , #149 .
Rather rating the later designs the direction should be given to the designers who submitted earlier their designs with the original concepts.

We do not want to create any conflict but we think being scored with higher value added designs after our proposals and are very similar to our designs. Therefore we believe that we should consider us and discuss modifications Obre wish, but do not allow plagiarism. See Entry # 341. (Our proposal is Entry # 274)