Brand Loyalty Survey Questionnaire

A brand loyalty survey questionnaire revolves around a specific brand and how loyal the target audience is to that brand. For example: Adidas is one of the leading sports brand in the world and if they conduct a brand loyalty survey questionnaire then the questions will be designed to understand where the brand stands where their customers are concerned and how they can better their customer experience. A brand loyalty survey also reveals how customers perceive a specific brand and where the brand stands vis-à-vis competition. This is a sample brand loyalty survey questionnaire for the North Face outdoor apparels.

Sample Brand Loyalty Survey Questionnaire:

Name of the Participant: _____________________________

Occupation: _____________________________

Email: _____________________________

Phone Number: ________________________ Fax: ________________________

How often do you buy North Face products?

a) Always

b) Very Often

c) Often

d) Sometimes

e) Not very often

f) Never

Do you buy North Face products online or from a retail store?

a) Online only

b) Retail Store only

c) Both

For which of the following activities do you buy North Face products the most?

a) Trekking

b) Hiking

c) Training

d) Biking

e) Climbing

f) Running

g) Yoga

Do you also buy products from any of the following brands?

a) Back Country Yes | No

b) REI Yes | No

c) Petzl Yes | No

d) Patagonia Yes | No

e) Lowe Alpine Yes | No

f) Osprey Yes | No

g) Gregory Deva Yes | No

h) Deuter Yes | No

If you don’t find a specific product at North Face brand outlets, what do you do?