[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

FEEL THE FIGHT IN ALL NEW
EA SPORTS UFC GAMEPLAY VIDEO

You’ve seen how real the fighters look before the fight
starts, now witness them in action. Today
EA SPORTS™ UFC® released “Feel the
Fight”, the second video in the
EA SPORTS UFC Gameplay Series, spotlighting how a
fighter’s body reacts to being pushed to the limit (and
beyond) in the Octagon
®. Powered by EA SPORTS IGNITE, the next-generation
of sports games has arrived, where athletes act and react with
unparalleled realism. Shockwaves ripple through an opponent’s
body after a powerful strike, muscles flex and bodies contort as a
submission hold tightens, and bodies breathe, bruise and bleed as
the fight goes on - all in real time. With the most realistic
damage in any fighting game, not every win will be pretty and
sometimes it hurts, even when you come out on top. Watch all the
athleticism, intensity and power come together in
EA SPORTSUFC Gameplay Series: Feel the Fight now.

EA SPORTS UFC Gameplay Series is a collection of developer
videos that go deep into the core features of
EA SPORTS UFC with brand new gameplay details
and all-new in-game footage. Be on the lookout for more videos
in the coming weeks that explore dynamic striking, submission
battles, living world, and more.

Owned and operated by Zuffa, LLC, the Ultimate Fighting
Championship
® (UFC
®) is the premier mixed martial arts (MMA)
organization and largest pay-per-view event provider in the world.
Headquartered in Las Vegas with offices in London, Toronto,
Beijing, Singapore and Sao Paulo, the UFC produces more than 40
live events annually that have sold out some of the biggest arenas
and stadiums across the globe. UFC programming is broadcast in over
145 countries to 800+ million TV households worldwide in 28
different languages. The UFC has a multi-year broadcast agreement
with FOX in the U.S. which includes four live events broadcast on
the FOX network annually,
The Ultimate Fighter
® reality television show and thousands of
hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC
launched
UFC FIGHT PASS, a digital subscription service
with exclusive live events, thousands of fights on-demand and
original content. UFC also owns over 100 UFC GYM
® locations,
UFC.TV (offering live event broadcasts and video
on-demand around the world), UFC FIT™ (an in-home fitness and
nutrition program), UFC 360 (the internationally distributed
magazine), a videogame franchise with EA SPORTS, best-selling DVDs
and Blu-rays, UFC Fight Club
®, UFC Fan Expo
®, Octagon™ branded apparel and Topps Trading
Cards. For more information, visit
www.UFC.com and follow UFC at
www.Facebook.com/UFC and Twitter:
@UFC.

EA SPORTS and SSX are trademarks of Electronic Arts Inc. and its
subsidiaries. Madden, NFL, FIFA, NHL, NBA, NCAA, UFC, and PGA
TOUR are the property of their respective owners and used with
permission. “PlayStation” is a registered trademark of
Sony Computer Entertainment Inc. All other trademarks are the
property of their respective owners.