Trader Joe’s Celebrates the Grand Opening of the Hoboken Store

Hoboken NJ — Trader Joe’s, a unique, neighborhood grocery store with foods and beverages from the exotic to the basic, will celebrate the opening of its Hoboken store on Friday, May 19th at 9A.M. To kick off the official opening, Captain Linda Bilyk and the Trader Joe’s crew will gather first thing in the morning for a ceremonial lei-cutting to welcome new customers – Trader Joe’s style. The celebration will continue throughout the day with food demonstrations, giveaways, and more. The store will be open from 9:00 A.M. until 10:00 P.M. daily.

The Hoboken store is located in Harlow Hoboken at 1350 Willow Ave. (southeast corner of Willow and 14th Street) and is approximately 11,700 square feet. The store will feature festive décor, mixing traditional Trader Joe’s cedar-covered walls and Hawaiian-inspired elements with a local flare, including art that celebrates the neighborhood. Throughout the grocery store, there are several colorful hand-painted murals that pay homage to the Stevens Gatehouse, Castle Point, Sinatra Park, Hoboken Terminal, and more.

Trader Joe’s is pleased to announce the appointment of Linda Bilyk as the Captain (Store Manager). Linda comes to the new store from our Paramus location and has been with the company for more than 14 years.

The “Trader” in Trader Joe’s refers to the way the company blazed a distinct trail through the grocery industry, searching the world for great values and distinctive products. Store employees, dubbed “Crew Members,” consider themselves “traders on the culinary seas.” Some Crew Members sport brightly colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store.

Many area residents can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes after the store opens. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products—it’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company’s buyers believe are worthy of customer interest, from comfort foods to items that are organic or that boast other special attributes.

Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,” meaning that every item in the store has its own virtues, like high quality ingredients, great flavor, or simply an extraordinary price—and many items boast all of these attributes. Another significant point of difference is that all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days only to hike the prices back up again. Trader Joe’s prices change only when costs change— there are no fancy promotions, discount cards, or couponing wars.

So how does Trader Joe’s offer unique groceries at prices everyone can afford? By offering approximately 4,000 items under the Trader Joe’s private label, which includes Trader José’s salsas, Trader Ming’s fried rice, Trader Giotto’s marinara sauces, and so many other specially purchased items. Also, Trader Joe’s buys differently than other grocers—they purchase from manufacturers wherever possible, not through distributors. In many cases, they will take a brand-name product, take out the artificial preservatives, artificial flavors, synthetic colors, and other undesirable ingredients and put it under their Trader Joe’s label to offer it at a price that is a real value.

Trader Joe’s introduces up to two dozen new items every month, heightening the store’s adventurous appeal. Their buyers travel around the world searching for unique products at great values, and in order for an item to be sold at Trader Joe’s, it must endure the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and the microwave aficionado.

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