TrendLab: IGORA VIBRANCE Hair How-To with Ömer Özdemir

As part of a co-lab with Schwarzkopf Professional's TrendLab team, influential salon owner, stylist and colourist, Ömer Özdemir has created a rich chocolate and truffle colour look, using demi-permanent shades from IGORA VIBRANCE.

The TrendLab is an inspiring space where hair artists from around the globe can collaborate, create and share – whilst truly pushing the boundaries of hair. This time the TrendLab has partnered with Ömer, who specialises in contemporary balayage techniques, such as his signature ‘Airtouch’ application method, as well as dark-to-light lifting.

Ömer's talent expands beyond his hairdressing skills; adept at digital marketing he uses social media to enhance the salon experience for his clients (and peers) by creating a wealth of content featuring them on his Instagram account, @salon_58. Think before and after pictures, inspirational looks, style videos and mini how-to tutorials (to name a few).

IGORA VIBRANCE allows hair colourists to really challenge their creativity and do #MORE thanks to a state-of-the-art, demi-permanent formula with a gel or cream application option, an innovative Moisture Protecting Complex, Vitamins B5 and B and 100% more INSTAShine. Which is why Ömer chose to work with it for his gorgeous TrendLab colour look…

IGORA VIBRANCE is also every colourists go-to brand when it comes to dual application. This method utilises permanent colour for the re-growth area and demi-permanent colour for the mid-lengths and ends.

Colouring like this keeps hair lengths and ends in optimal condition – thanks to no permanent product build up – for a vibrant shine and touchable softness! For example (on dry hair):