Netflix said it extended its license agreement with Disney subsidiary ABC Television Group, allowing the continued streaming of TV shows over the internet. The agreement will also allow Netflix to add new TV show episodes from ABC Studios, Disney Channel and the ABC Family into its current library.

Amazon bolsters its video streaming service Prime Instant, by striking a deal with Disney´s ABC broadcast network as well as its cable channels including Disney Channel, ABC Family and Marvel.

The online retail giant has also finalized agreements with CBS, Fox, Warner Bros., Sony and NBCUniversal in hopes of making a push for in-demand content to boost sales of its new Kindle Fire tablet.

Brad Beale, director of video content acquisition for Amazon explained, “We are excited to add some of the very best content available from Disney-ABC to Prime instant video.”

“This includes every episode of past seasons from the ABC hits Lost and Grey´s Anatomy, fan favorites like Felicity and Greek, the popular Disney Channel show Phineas & Ferb and great animated series from Marvel. We´re working hard to add even more selection for Kindle Fire customers and Prime members leading up to the holidays, and expect to have nearly 13,000 titles available in Prime Instant video by early next year.”

Netflix, Amazon and other streaming services have turned into a vital growth market. The need is increasing for content in their streaming business and are prepared to spend large amounts of money for older television shows.