No Surprise! Google Takes Early Lead

M:Metrics – consumer consumption yardstick – has released the April 2007 rankings (based on Percentage of Active Reach) of the top mobile Web destinations (aggregated across company owned domains) among Smartphone users in the US…

Google (62.48 percent)

Yahoo (33.54 percent)

Microsoft (33.36 percent)

AT&T* (21.22 percent)

Time Warner (19.06 percent)

Disney (17.00 percent)

MySpace/FOX – News Corp (15.54 percent)

Sprint Nextel* (15.29 percent)

Weather Channel (15.28 percent)

eBay (14.19 percent)

and in the UK…

Google (30.94 percent)

Orange (21.68 percent)

BBC (20.90 percent)

Microsoft (17.75 percent)

Vodafone* (16.79 percent)

eBay (13.08 percent)

O2* (12.77 percent)

3* (12.67 percent)

Yahoo (10.97 percent)

T-Mobile* (10.71 percent)

* mobile operators

Using patent-pending technology; M:Metrics monitored messaging, browsing, application and media usage of a proprietary panel of metered Smartphone owners – commenting that owners of these devices consume mobile Web content at up to six times the rate of other handset users.

Smartphone usage is driving the emerging mobile Web… understanding [owners] behavior is key to understanding how to best monetize
the mobile medium

It seems to me that consumers [and I’m one of them!] have become so accustomed to the lightweight user interface of Google that (almost subconsciously – but probably with reason) we have made Google our mobile homepage.

Source: M:Metrics’ MeterDirect Syndicated Measurement Service based on ‘in-tab’ panel sizes of approximately 500 panelists in the United States and 600 panelists in the United Kingdom.

http://www.lff.com Fitness guy

I havn’t tried the other search engines, but googles small interface is easy to navigate on my phone.

http://omadsense.com Omadsense

I wish microsoft and Yahoo would have combined to kick googles butt.. dreams…..

http://MakeMoneyWebSite Robert

It seems to me that since Google did the change to LSI, I see more spam sites coming in higher in ranks of search results.

I’m sure they will figure it out in time, but may lose market share in the process.