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Sobieski Vodka is looking to correct a spirits-marketing landscape that "act as if people over the age of 35 don't matter," according to Chester Brandes, president and CEO of Imperial Brands. A "Sobieski Silver" program offers group activities, education events and bar-tending lessons at social clubs. "People really appreciated events that reflect their vibrant, social lifestyles -- a refreshing change from the pitches for hearing aids, reverse mortgages and financial consulting," Brandes says.

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Google is contradicting reports that it will kill the Nexus line of wireless devices and replace it with an "Android Silver" initiative. "When we are working, there are sort of two outputs. We're building a Nexus device and we're building the open source code. There is no way you can build the open source code without the phone or tablet," Android engineering chief David Burke said in an interview.

Google reportedly plans to replace its Nexus-branded line of smartphones with a new program, "Android Silver" in which Google will spend heavily to help hardware partners develop and promote the phones, according to Internet media reports. For their part, the device-makers would give Google control over the software built into selected models in the company's effort to eliminate most third-party software and provide a pure Android handset.

Polish vodka marketer Sobieski, which claims Bruce Willis as a partial owner, has employed the action star in its new "Bruce Has Ideas" campaign, an online and print push include Internet commercials overseen by Meter Industries. "We wanted everything to feel premium, but simple. So we were looking for someone iconoclastic, the real deal," Meter Industries' Marty Weiss says of Willis.

Polish vodka marketer Sobieski, which claims Bruce Willis as a partial owner, has employed the action star in its new "Bruce Has Ideas" campaign, an online and print push include Internet commercials overseen by Meter Industries. "We wanted everything to feel premium, but simple. So we were looking for someone iconoclastic, the real deal," Meter Industries' Marty Weiss says of Willis.

Nintendo said that this fall it will release in Japan updates of industry classics Pokemon Gold and Pokemon Silver so that they can be played by a new generation of gamers ... on their DS consoles. The new versions will be dubbed "Pokemon Heart Gold" and "Soul Silver" and could, according to this report, come to North American shores in 2010.