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Walk into any Apple Store on the planet, and you’ll receive an immersive customer experience. The sleek layout, meticulous design, and seamless end-to-end experience all serve to generate positive associations in the minds of customers. The end result is that even if you don’t buy anything on a trip to the Apple Store, you end up leaving with a distinct, lasting impression of the Apple brand.

The healthcare ecosystem has been experiencing a seismic shift. From companies like Boulder Care who are facilitating innovative treatment strategies for those affected by the opioid crisis, to startups like Robin Care who are changing the face of cancer patient advocacy, it seems that every healthcare institution is being transformed by "disruptive innovation."

Coley is the Founder and CEO of Friend Health, a risk-bearing organization that deploys multi-disciplinary care teams and proprietary technology to bring in-home primary care to patient populations that need it the most. Friend Health works with some of the sickest and highest risk populations, collaborating with their partners to drive reimbursement, better outcomes, cost savings, and the efficient deployment of those resources to patients most in need.

From the first bio-absorbable stent approved in the United States to the world’s first human head transplant, 2017 was a remarkable year for healthcare. And for Healthcare IT & Digital Health, the year was no less remarkable, as numerous fundraising records were set, and mammoth acquisitions set in motion, despite the sector’s continued consolidation and the looming...

“I’m not even sure where to start.” I heard that from a CEO recently. It wasn’t the first time. It won’t be the last. I get it and I empathize. Hiring right is hard. My response? Let’s come up with a plan. You wouldn’t just start building a house...