LA-based denim label GRLFRND was born out of a desire to create jeans that look great and fit perfectly. Each piece from the brand’s super-cool repertoire is named after a universally loved style icon: think Kendall, Naomi, Linda and Helena.

GRLFRND prides itself on inclusivity, designing coveted denim separates that suit a range of personal tastes and body types. From boyfriend jeans to skinnies, denim jackets to skirts, each piece is designed and crafted in Los Angeles for that California-cool aesthetic loved the world over.