Tuesday, June 13, 2017

Sheryl Sandberg on why you don’t need a personal brand

Sheryl Sandberg is many things — the COO of Facebook, a mother, a best-selling author, a widow. An advocate for personal branding, she is not. In an interview with renowned Wharton psychology professor and best-selling author Adam Grant, Sandberg discussed why the personal branding craze is overblown. If you think you are building your personal brand, please don’t. You don’t have a brand. Crest has a brand. Perrier has a brand. When I hear anyone talk about building their personal brands, I know that’s not right. The reason it’s not right is that products are marketed. “This is sparkling water, it is one…