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Dr.Kumuda Gururao

I am an independent Consultant / Advisor for implementing ELearning / Social Media Learning, Online Marketing & Social Media Marketing for Corporates and Hr.Edu.Sectors. I have done my Ph.D. in Education specializing learning strategies and MBA in IT & Software Marketing and well versed in IT skills (Multimedia & Web based). For details visit: http://www.advisor2u.com

06/19/2015

We are familiar with social media monitoring tools based on keywords / hashtags. Now let me introduce Geofeedia that monitors based on location first and then using other parameters.

According to Geofeedia’s website, it is a ‘location based social media monitoring platform that lets you search, engage, and analyze real-time social media content from anywhere in the world — with a single click’

Image Source: http://bit.ly/1MRyJWX

Unlike usual social media listening tools, Geofeedia runs the search first by location rather than by keywords or hashtags. Thus you get more hidden data based on locations that enable you to

Therefore whether to get situational awareness in a crisis, maintain public safety at events or generating leads for sales at retail outlets, Geofeedia provides users with the most actionable intelligence in real time.

03/31/2015

I had been really busy designing, preparing content for the certificate program titled ‘Social Media Marketing’ (SMM). The course is offered at apnacourse.com because according to Mr.Sathish, Founder Director and C.E.O, ‘It is India’s only MOOCplatform and the winner of the prestigious startup of the year 2014 award by Silicon India. ApnaCourse addresses a global demand for knowledge management and does so by partnering with elite institutions and individuals via video based courses’.

They offer complete freedom in creating the content. Their non-interfering and friendly attitude enabled me to design an activity based SMM Course that will ensure that the learners who complete the Hands-on-exercises will really be able to implement SMM for their company and promote their business.

01/09/2015

Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms such as FB, Twitter, YouTube, Google Plus and others.

The following video shows how you can impress your off-line community by using Flapit.

According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’.

It can be tried by small businesses as well as corporations as it is an interactive marketing tool and quite easy to use.

Their technical specifications are as follows:

Each Flapit weighs 3kg and requires a Wi-Fi 2.4GHz 802.11 b/g/n network for operation. The product is shipped with AC adapters that can be powered by 110V and 220V. The adapter comes with interchangeable plugs and can be used in most of the global territories.

09/14/2014

In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter.

Step 1

Visit http://gifdeck.in/ and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown.

The following screenshot explains the above concepts.

Step 2

After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and attach the file and send an update related to your animated gif file.