REI (Recreational Equipment, Inc.) has opened its first Manhattan location, in the landmarked Puck Building in SoHo. The 35,000-sq.-ft. space (14,000 sq. ft. of selling space) has been restored to honor the iconic building’s more-than-century-old history — with a respect to detail evident throughout. How did REI come to select the Puck Building?

REI (Recreational Equipment, Inc.) has opened its first Manhattan location, in the landmarked Puck Building in SoHo. The 35,000-sq.-ft. space (14,000 sq. ft. of selling space) has been restored to honor the iconic building’s more-than-century-old history — with a respect to detail evident throughout. How did REI come to select the Puck Building?

Solutions Spotlight

The responsibilities of the retail CIO can essentially be boiled down to four major roles: Business Transformer, Customer Expert and Advocate, Technology Visionary and Culture Warrior. In this e-book, Oracle chief communications officer Bob Evans examines how great retail CIOs rise to challenges of fulfilling each role, even as they inevitably gravitate toward one role over the others.