When users of the app visit a participating restaurant all they have to do is take a photo and a donation is made to an area food bank. Even better, if the photo is shared on a social media site, the donation doubles. If shared on two sites, like Facebook and Instagram, the donation is tripled.

It’s a win-win for the restaurants and the food banks -- because the restaurants get social media attention, which drives enough extra business to make donations to the food banks.