While at first, it may seem very similar to iOS 10, and that's certainly true, there are plenty of major changes inside iOS 11 that will make you forget about last year's iPhone operating system, as you get used to the new tricks.

Design-wise, iOS 11 keeps the same look and finish as before, but adds a plethora of new features.

The lack of a breakthrough device has periodically raised concerns that Apple has become too dependent on the iPhone and supported the theory that the company lost its knack for innovation when its co-founder Steve Jobs died of cancer in 2011.

Besides AI, Apple is also investing into augmented reality with a new SDK built around AR called ARKit.

This new and improved invert colors doesn't invert as many images as it did before, and Apple hasn't removed the old invert mode, in case someone relies on it.

Among the improvements include the ability for users to watch livestreamed Let's Play game videos directly from a title's App Store listing page, along with assorted other video content supplied by editors, developers and creators. Apple says this data will be "kept completely private, readable only by you and your devices".

Apple is also updating the operating software for its Apple Watch, including new watch faces, more personalized alerts that use machine learning to tailor information to you based on your routines and tastes.

Apple's WWDC 2017 kicked off yesterday where it introduced new hardware including new upgraded iMacs, MacBooks, a powerful iMac Pro, and the rumored Siri smart speaker now known as the HomePod. Other navigation apps, like GoogleMaps, will also work, although not quite as easily. The most awaited updates are to the next version of iOS, particularly as this may give some clue as to what the upcoming iPhone 8 will come with, being as it is the subject of daily rumours and leaks.

IOS 11 will also include an update of Apple Music, which will include sharing options, so you can see what your friends are listening to.