Photography

About

John Segesta has nearly 20 years of experience serving advertising and editorial clients. He’s been credited with over 200 magazine covers, thousands of editorial by-lines and has shot advertising for countless global brands. He’s been honored in the advertising section of Communication Arts. John’s clients have included Gatorade, Powerbar, LG Electronics, Clif Bar & Company, Harmon Kardon, and countless other brands throughout various sports and fitness spaces. His work has appeared in The New York Times, Men’s Journal, Outside, Bloomberg Businessweek, Runner’s World, Women’s Running, and many other national publications. John is equally comfortable on large scale advertising productions, intimate editorial shoots and everything in between. He loves taking pictures.

Blog

This summer we traveled to Colorado to shoot Cervelo’s 2015 line of bikes. I had my best guys on hand for this one, with Silas King doing tech and River Jordan on First Assist. It’s not often I get top guys like this on a bike industry shoot. But for this one I did and it paid off.

A little over a year ago I started working with the women’s lifestyle, performance and Yoga brand Soybu. Since then, we’ve worked together in many locations. In December we shot a few days in the brand’s hometown of Denver. It was a blast. These are a few favorites.

I first crossed paths with Jimmy Riccitello sometime in the mid 90s. He was in his prime then, although I seem to remember him already making self-deprecating remarks about his age and imminent retirement.

I'm not sure where we first met. It may have been at the then-huge race in Santos Brazil. On a shuttle from Sao Paulo to the coast city, lots of us crammed in a van and played with the latest in electronic gadgetry. If only we'd know what was to come...

I’ve been to Hawaii at least 25 times on various shoots and assignments. Every year in October since 2000, I’ve attended the Ironman World Championships on the Big Island. For many of those years, I covered the event, starting before dawn and finishing after midnight. A 20-hour day in brutal conditions. More recently, I’ve made the trip down to service my commercial clients; with so many of the world’s top athletes converging on one spectacular setting, the days before and after the race offer a unique opportunity to capture special images. But it’s the images and memories from race day that are most enduring. I picked a dozen favorites from the archives to share here. Enjoy.

My old studio in San Diego was about 500 feet from a liquor store. Shortly after getting popped for PEDs, Floyd Landis came in for an evening portrait session. There were a few beers in the fridge and there was your typical Craft service, but Floyd was in a drinking mood and it wasn't long before he’d dispatched anything on hand and excused himself for a short trip to the corner store. Many beers later...