Speakers: Jesse Friedman

January 8, 2019 — Personalization, hyper targeting, and segmenting are far from subtle these days. In this session you’ll learn effective marketing techniques to help you actually connect with your users and customers. You’ll see real examples of how I learn about users and do it by providing them with value. We’ll also get hands-on with businesses from the audience discovering real world fair trade marketing opportunities. We’ll identify ways to raise your revenue and make customers happy doing it. And we’ll learn how to create up-sells that actually help users rather than just helping your bottom line.

Let’s stop duplicating the techniques and strategies we see across the Internet. Learn how to listen to your users, they’re already telling you what they need and how to connect with them.

June 6, 2017 — Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then he has written several books, taught hundreds of students as a professor, and organized dozens of local meetups (and even a few WordCamps along the way).
In his talk he explain how to build an MVP (minimal viable product). We’ll start by stripping out all the bloat, get rid of all those widgets and start with naked content. Then and only then we’ll start to methodically add features, as they are needed. You will be amazed how much your visitors enjoy just reading your content and engaging with you through simple solutions.

Jesse Friedman has been building websites for 17 years, and exclusively with WordPress since 2006. Since then he has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. He has spoken at tech conferences worldwide and has utilized his expertise as a consultant for small agencies and billion dollar international companies. Today he’s a proud team member of Jetpack at Automattic.

July 29, 2015 — In this session learn how to build an MVP (minimal viable product). We’ll start by stripping out all the bloat, get rid of all those widgets and start with naked content. Then and only then we’ll start to methodically add features, as they are needed. You will be amazed how much your visitors enjoy just reading your content and engaging with you through simple solutions.
Walk away with practical strategies around:
Building content driven websites
Gaining traction and increasing engagement
Elegantly monetizing your blog
Plus 5 experience tips that will make your website 1 of a kind
Stop adding features for the sake of adding features, stop following exhausted advertising strategies, and start focusing on providing better experiences for people.

May 12, 2015 — In this talk learn how to tell a story with your content, how to engage users on their journey, and avoid the problem of the “Single Path.” We’ll also examine websites that do this well and cover practical strategies you can employ today to craft better experiences for your users.

June 20, 2014 — Jesse Friedman takes a look at some ways you can build a dynamic web environment”, that adapts to users needs. With a good developer, some great data and a little imagination you can start delivering impactful, intuitive, personalized websites. Websites, that bring content to users rather than making them hunt and peck for it.

September 5, 2013 — This presentation is about building “Dynamic Web Environments” that make intelligent, data driven, real time decisions regarding the content it serves or the experience it delivers. It begins with building web environments that cater to a users needs before they even have a chance to express them. And it covers specific instances where you can use mobile technology, data from analytics and user feedback to build dynamic web environments.