PPC & Digital Media Manager

Are you passionate about Lead generation? Do you thrive on delivering measurable results through digital media campaigns?

We’re looking for an experienced and highly motivated PPC and digital media manager to take ownership of the planning, management and reporting of digital media including PPC, social advertising, display and retargeting.

What will my responsibilities be?
•Managing our highly competitive Google AdWords campaigns
•Continuously assessing the performance of our PPC campaigns against KPIs and targets
•Proactively optimising PPC campaigns to make incremental improvements in conversion rate and ROI
•Writing powerful, targeted ad copy with compelling calls to action
•Working closely with the marketing team to plan and implement PPC, display and retargeting strategies across Google, Twitter, LinkedIn, Facebook and YouTube to support and enhance wider marketing activity
•Working closely with our in-house creative team to develop digital ad content that is creative, compelling and aligned to brand guidelines
•Assessing and advising on landing page and website UX to optimise for conversion
•Ensuring consistent tracking and measurement across all channels
•Creating regular reports for senior management on PPC performance and ROI
•Keeping abreast of the latest developments within Google AdWords and other digital channels to make sure we’re at the forefront of digital advertising

What skills do I need to have?
•Google AdWords certified
•Proven experience in managing high-budget PPC campaigns
•Experience managing social advertising campaigns across Twitter, LinkedIn, Facebook and YouTube
•Experience in planning and implementing display and retargeting strategies
•Experience in Google Analytics reporting (certification desirable)
•Passion for UX and conversion optimisation to enhance ROI
•Analytical thinker who can get to the heart of digital performance
•Highly organised with an eye for detail
•Self-motivated with a proactive attitude towards campaign optimisation

What is the earning potential?
•We are offering a salary of £22-32k dependant on experience

What benefits are on offer?
•Award-winning training and education centre with five full-time teachers who help you obtain accreditations, develop and learn
•Table tennis and pool tables to play all day, every day!
•Computer game area – so get your game faces on
•Crèche on site – bring your little ones into work
•Gymnasium – great way to keep in shape
•Free kettle bells, pyramid, spinning classes and circuit training
•Football/netball/running clubs
•Steam room to relax
•Monthly pub quizzes – friends and family can also come along
•Birthdays off as a paid holiday
•Free fruit delivered fresh to the office daily
•Bar – free drinks on a Friday afternoon!
•Auditorium/theatre
•An extra week holiday when you get married after 1 years’ service
•Recording studio
•Onsite parking
•Summer BBQs at the founder’s home
•UKFest – our yearly festival with live bands, free food and drink for the entire company, friends and family. The event is described as a mini-Glastonbury with over 1000 expected to attend in 2016
•Regular cinema nights and LAN parties
•Private BUPA healthcare cover after 1 years’ service
•Team building experiences climbing Snowdon
•Family days out to Chester Zoo
•Full paid maternity leave for first 16 weeks and full paid paternity leave for 2 weeks after 2 years’ service
•Friends and family open days where people related to the company come over to eat and drink with us at Christmas
•Referral scheme in which you can earn up to £500 for referring superstars to join the business

Performance Incentives
•£4000 bonus to anyone who designs a new software deemed to be useful to the business
•Reward trips to amazing places such as Vegas or skiing to Switzerland!
•Top performers achieve VIP parking
•We’re also big believers in rewarding commitment, so you get £1k after 5 years with us and an amazing £10k bonus after 10 years in the family

Coming soon
•Future plans to have a dog kennels for all you dog lovers
•Share Scheme for the entire business to make people feel rewarded and connected
•Pension Scheme with significantly higher matched contribution