Release Notes

Version 2.0

Release Date

Notes

3/9/2016

Released
Client Access
as an open beta.
You can now let your client buyers directly access
the Ad Exchange Marketplace to be able to view,
negotiate, and approve deals.
And, your application can programmatically perform operations
that previously had to be done manually
in the Clients section of the Ad Exchange
Buyer Account Settings tab.

Version 1.4

Release Date

Notes

1/6/2017

The Creatives resource's DisapprovalReason enum has been updated with
the addition of the new value UNSUPPORTED_FLASH_CONTENT, to indicate
Flash content found in an unsupported context.

10/14/2016

Added the userIdentifierDataRequired field to
the PretargetingConfig resource, allowing
buyers to restrict their matches to inventory
where certain kinds of user-identifying data
are present, without specifying what that data
should be. The field takes two options:

Buyers with hosted match tables in Ad Exchange
can specify HOSTED_MATCH_DATA to cause that
PretargetingConfig to match inventory that allows
cookie targeting, and for which the cookie matches
something in the buyer's hosted match table.

Buyers can also specify COOKIE_OR_IDFA
to cause a PretargetingConfig to only match
inventory where there's either a targetable cookie
or an Identifier For Advertisers (which may replace
the cookie in iOS).

2/22/2016

Added the bid_protocol field
to the Accounts resource under bidderLocation
to enable users to select the RTB protocol to be used
in communicating with the bidder.
The default is the Ad Exchange protobuf protocol.
This field is optional for most users,
but it is required for OpenRTB bidders with OpenRTB endpoints.

11/9/2015

Added the impression_tracking_url field
to the Ad Exchange bid response to enable correct tracking of when
an impression is actually rendered by the Google Ads SDK.
This is supported for all inventory types and all formats
except for VAST video.

Deprecated the native impression_tracking_url
field (field 9 in the bid response). The general
impression_tracking_url (field 19)
should be used instead.

9/4/2015

Added support for apiUploadTimestamp to the
Creatives
resource.
This field provides the last upload timestamp of a creative
(in RFC 3339 format)
if it was uploaded via API.

9/4/2015

Added the ability to submit Native Ads
via the nativeAd property of the
Creatives
resource.

8/1/2015

Deprecated the "Direct Deals" service.

7/20/2015

Updated the
Creatives resource to provide more detail about its status.
Removed the status field and replaced it with
dealsStatus and openAuctionStatus.
Removed the disapprovalReasons field and replaced it
with servingRestrictions.

Version 1.3

Release Date

Notes

9/4/2015

Added support for apiUploadTimestamp to the
Creatives
resource.
This field provides the last upload timestamp of a creative
(in RFC 3339 format)
if it was uploaded via API.

12/2/2014

Added the
Budget resource that allows you to get or update the budget of a
specific ad group.

9/22/2014

Adds the new field publisherBlocksOverriden
to the
DirectDeals resource.

Allows you to reuse buyer creative IDs. If you submit a new
creative with the buyer creative ID for an existing creative, the
new creative replaces the existing creative and will be reviewed.

Version 1.2

The following new features were added for Version 1.2 of the DoubleClick Ad Exchange Buyer REST API:

Detailed Creative Disapproval Reasons

Rather than returning a list of strings when a creative
has been disapproved, the disapprovalReasons list will contain one or more
DisapprovalReasons objects with the
following fields:

Field

Description

reason

The categorized reason for the disapproval.

details[]

Details on why this ad was disapproved for the categorized reason.

New agencyId field

The new agencyId field allows you to identify the agency that produced the ad
using the IDs in the agencies.txt file.

The following feature was backported to Version 1.2
of the DoubleClick Ad Exchange Buyer REST API on 9/4/2015:

Added support for apiUploadTimestamp to the
Creatives
resource. This field provides the last upload timestamp
of a creative (in RFC 3339 format) if it was uploaded via API.

Version 1.1

The following changes have been made for Version 1.1 of the DoubleClick Ad Exchange Buyer REST API:

A list method has been added for the Creatives resource. The new method will retrieve
a list of all of the active creatives for the currently authenticated user with optional filtering
by creative status.

The adgroupId has been removed from the Creatives resource. This value will no longer
be accepted or returned from the Creatives resource's methods.

The bidderLocation[] list in the Account resource now includes a third value. The
region property describes the region for the bidder location.