Yamaha Motorcycles India registers sales increase by 9.6 percent in the first half of 2012

Year 2012 began on a good note for India Yamaha Motors. The company is entering into second half of the year with optimism, after recording a 9.6% growth during the first half of 2012. Total sales during the January to June 2012 period stood at 228,378 two wheelers as compared to 208,288 two wheelers sold in the January to June 2011 period.

Such record sales were primarily due to the company’s excellent product line and various customer centric activities organized by the company during this year. While taking sales in domestic markets alone, Yamaha Motors registered a growth of 5.6% with sales reaching 160,718 units in the period January to June 2012 as compared to 152,177 units sold in the same period in the previous year.

Export figures too were promising with 67,660 units exported in the January to June 2012 period as compared to 56,111 units exported in the first six months of the previous year thereby resulting in a 20.6% increase in exports.

Yamaha Motors continues their endeavor towards showcasing their products on a global platform with various initiatives such as Yamaha Safe Driving Science, Yamaha Riding Clinic, R 15 One Make Race Championships and a host of sales and service camps which goes a long way in further endearing the company to their loyal and satisfied customers. Yamaha Motors is optimistic of their performance during the second half of 2012 as well.

New Delhi, 1st July, 2012: As it enters the second half of the year, India Yamaha Motor continues to maintain an upward trend in sales on the back of its superb product line-up and innovative customer centric activities. The company registered a growth of 9.6% in its half yearly sales from January to June, 2012 with a total sale of 228,378 bikes as against 208,288 bikes during January to June, 2011. In the domestic market, the company recorded a sale of 160,718 units from Jan – June 2012 vs. 152,177 units from Jan – June 2011, registering a growth of 5.6%. The export figures stood at 67,660 units in the first half of 2012 while 56,111 motorcycles were exported in the first half of 2011 thereby registering a 20.6% growth.

Speaking on the results, Mr. Jun Nakata, Director – Sales & Marketing, India Yamaha Motor, said, “This year’s growth has been encouraging and we are happy with the outcome. Our consistent efforts to rev up sales backed by innovative marketing strategies and an impeccable product portfolio across segments, has been very fruitful in the former part of the year. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science, Yamaha Riding Clinic, R15 One Make Race Championships and the Sales & Service camps have also been very rewarding. We hope to continue this growth trend in the latter half of the year also.”

Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts in offering new excitement to customers and with its plans to launch scooters in the second half of this year, the company will strive to strengthen its position in the scooter market as well.

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.