Cultural Crossing creates and manages international immersion programs, mostly in South America. The goal is to allow the participants to leave their own culture and fully engage with a different one.

This identity symbolizes such a move as a series of dots that rise up over a horizon to become a radiant sun in the foreground. The sun implies the moments of inspiration—the “aha” moments—that come from being fully immersed in a foreign culture. I have paired this art with a typeface that looks like it could have been hand-carved into a wooden sign.