Gillette recently conducted a national survey via a live social experiment and reported that 85% of women across the country declared they prefer to kiss a guy whoâ€™s smooth shaven. Furthermore, two out of three women said men will have better luck with them if they are smooth shaven.

Guys put a lot of effort into preparing for spring break â€“ they work out more, eat better, maybe do a few push-ups in their hotel room before heading outâ€¦ Gillette is making sure they donâ€™t stumble at the finish line by helping them listen to what the ladies prefer.

Spring break revelers in the Miami area are invited out to Gilletteâ€™s K.I.S.S. tent to get a free shave using the new Gillette Fusion ProGlide SilverTouch for sensitive skin, take pictures and receive free grooming products. Actress Katrina Bowden will be there to encourage local men on spring break to increase their kissability by staying smooth shaven all week long!