Seiko executives and management met hundreds of watch enthusiasts at its annual Grand Seiko Road Show. Watch enthusiasts travelled from California and as far as Washington D.C. to attend the closing event in Scottsdale, Arizona.

The highlight of the event was the exclusive watchmaking demonstration by Grand Seiko master watchmaker Junya Kamijo, who assembled the 416 component parts of the Spring Drive Calibre 9R86 chronograph movement. Watch enthusiasts also enjoyed workshops on the history of Grand Seiko movements, the setting of dials and watch hands and on case assembly. In addition, the event had an impressive showing of the latest Spring Drive creations, including timepieces that premiered for the first time in the United States during the event.

As the popularity of Grand Seiko continues to grow, Seiko is preparing to open its first luxury boutique in the United States. The Seiko Boutique will be located on Madison Avenue in New York City and will carry the brand's most prestigious collections, including Astron and Grand Seiko. In the meantime, the authorized dealer network in North America has expanded to 15 Grand Seiko retailers.