1. Where did your interest came from to set up a platform like this?

Both of us are passionate about healthy lifestyle and food, Emna was also lactose intolerant and I was really into sport. We were both born and raised in a family where eating healthy was important. We also realized eating healthy is difficult, expensive and not convenient. We wanted to create a platform for people like us, who care about what they eat and think that it should no be reserved to the most privileged people, rather it should be a normal thing. It is so important and it affects so many aspects of your life, your weight, your look, your skin, your mind, and also your impact on the world around you.

2. Do you personally also live healthy?

You guessed it from the previous answer, it’s a big YES. You won’t be surprised to know that we order a lot on our own website (it also helps to see if everything works fine, and if the process is not right, we adjust it). We try every product, we cook them in plenty of different ways, we want to make sure we know what we sell and it happened already several times that we were not big fans of something and that we decided to find a new supplier to get something better.

3. Tell me more about the offer of your website? What can visitors find at your place, that maybe they couldn’t find anywhere else?

Today, we sell dry food for every meal, from breakfast to dinner. We select every product base don its composition with a board of nutritionists. We refuse to sell anything that cannot be considered healthy. On our website, the most important is what you will NOT find, and it’s preservatives, added sugar, palm oil, and other components that nobody should be eating. Organic food is great, but not always enough and some big producers take advantage of the labels to sell more but their products are considered unhealthy by doctors and dieticians, so we go a step further to guarantee everything is of high quality. We are constantly adding new products based on the feedback we receive (if you find something is missing, tell us and we’ll add it soon !), we want to extend our offer as much as possible. We also privilege some local producers when it possible, like grEAT Granola, it’s a huge success and it’s from Belgium.

4. How will the trends for 2017 look like regarding superfood, supplements and ‘healthy basics’ such as oatmeal, flour, sugar, etc?

The superfoods are really interesting from the nutritive point of view, high in proteins, iron, vitamines and other things our body needs but most people still don’t know them. However, it’s getting cheaper and easier to find and the information is getting out there. People are getting to know them, and it’s great. For the rest, we see that more and more people are getting interested in their health, we hear everyday that we are constantly eating craps, obesity is sky-rocketting, diabetes is higher than ever, etc. All these things slowly affect people’s behaviour. Organic food, healthy restaurants, detox, etc. all this is really growing, people want to be more informed and they want to know better what they eat because they realise the food industry has been playing with our diets for too long and it has consequences. The forecasts for 2017 are very clear, the trend will continue, but we hope people will stay aware and will continue to pay attention to what they eat and that it’s not just a trend.

5. What is your main goal or what are your dreams for the future with this new platform?

We have several goals, I would say the first is to help people eat better and be more conscious about what they eat. Second, we want to have fun as a team, it’s really exciting to be part of this adventure and we want to go forward and see where it will lead us. Finally, we are considering going beyond food one day, and sell something else, where there is also a big impact that can be made (like cosmetics for instance).