We help with brand and offer development, from upstream (identification of unmet needs & new business opportunities, ideation, strategic planning) to downstream (optimization of marketing-mix, consumer tests, activation).

We have a global reach, providing research & consulting services wherever there are market opportunities for our clients. Our consultants have conducted projects in 50+ countries over the past years.

We advocate a vision of human-centric innovation, supported by new idea development tools such as creative research, design thinking and new generation business models.

DR Innovation is part of Dragon Rouge, an independent and global branding & design agency. With 8 offices and over 300 consultants and designers across the world.

Human

Thinking

Design

Entrepreneurship

Actionability

Services

Insight

We believe in the consumer’s truth and putting people & experiences at the core of our approach.
Each year we spend around 2,000 hours engaging with consumers through various offline and online research touchpoints.

We connect with users to observe and understand their experiences:

Customer journeys (on & offline)

Shopper observations

Ethno-marketing

Experience diaries & log-books

User scenarios

Online communities

We invite consumers to explore and test through:

IDI’s / Triads / Focus groups

“Revival” interviews

Co-creative workshops

“Storytelling” groups

Online research communities

Insight videos

Innovation

We help companies and organizations grow and innovate, through ideation, design and activation:

Digital is at the core of over a third of our projects – whether it is about identifying consumer insight in the digital age, understanding online customer journey, generating new business ideas, or designing connected objects & services…