Blog

Set Visions inhouse photography team, Capture, produce enticing food photography with the same flair and creative direction as our electronic and FMCG imagery.Here’s a great case study highlighting our photography studio working alongside our CGI studio to deliver images for brochure and social media.

As Pix, our CGI service, and Capture are both under one roof we provided a cost-effective solution to Everhot’s tactile photographic brief. Our Head of Creative pitched the imagery to their core customer base whilst having an editorial look to land their brand in the glossy interior mag circuit.

As a creative content studio, we think about the bigger picture for our clients. We needed our images to not only inform and educate the consumer about the product - we also wanted them to connect emotionally, especially for social media. Firstly, we created a stylist lead bank of cost effective computer generated imagery. We then produced a series of photography shots that support the CG story with recipe inspired images that tie in with the series of renders.

The set of images are pitched to the home cook who has a creative flair, with the interior design and recipes being achievable and relatable. Our Head of Creative was the linchpin to make sure the art direction was consistent across both services. To keep costs down we kept to table top photography produced by our inhouse photo team and food stylist.

The images are great content for social media. They allow the brand to cultivate a community and encourage discussion amongst followers about their product and recipes, where people with similar lifestyles share interests through brand touch points. Building customer engagement and loyalty is a great strategy for a product that is a once in a lifetime investment.

To discuss brand strategy and customer engagement just contact the studio for an informal discussion with our team to see how our services can help connect your product to potential audiences.

We are
on countdown to the four-day weekend here at Set Visions HQ.
Spring is in the air, plenty of sunshine streaming in to our studio. The
flowers are blooming outside and the birds are singing away, all in time for a
lovely long Easter weekend.

Here’s a few Springtime inspirations to get you
in the holiday mood from seasonal tulip table top photography, to family
friendly picnics and adorable spring inspired soft toys.

The SV team will be packing up for the Easter
weekend from Friday 14th returningon
the 18th April, we hope you have a great break!