Adobe Photoshop

Step 1

Type out your word, and use the font "Danube".
Size 72 and "Sharp" for smoothness and font colour #ff7505.

Step 2

Bring up the blending options for the text layer, use the below settings.

Step 3

Make a new layer. Hold CTRL and click on the text layer in the layer pallet (as shown below). Then go to "Select > Modify > Contract > 1" and press ok. You should now have a selection like the second picture.

Step 4

Select the gradient fill tool, "white > transparent" as shown in the image below. Drag from top to bottom.

Step 5

Set the blending mode to "Overlay". Set the opacity to around 70% (or change it until you like how it looks). Make a back panel graphic and play around with your text. My result is below.