Bruce Willis is the New Face of Daihatsu...Wait, What? [Video]

Action movie star and all-around cool guy, Bruce Willis, is the new face of Japanese automaker Daihatsu. Why? Because money— and because it makes for Japanese ad gold, even if we have no idea what they’re saying.
You may remember, this isn't the first time Willis has been paid big bucks by a foreign automaker to star in its ads. In the '90s, Bruce was the face of the Subaru Legacy, and then again for Honda only last year. Today, it's the Daihatsu Mira. I guess it's a weirdly enchanting idea to hire one of the world's biggest action stars to promote a car that has no edge to it whatsoever.
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Whatever the case, they're all pretty hilarious. Watch the ad spots here: