This is the best smelling cinnamon I have ever tried. And the taste is wonderful. I use it in teas, chocolate protein shakes. I have not baked with it as I don't eat wheat.
update: I am ordering again--but have had this cinnamon for 6 months now in a humid climate and it is still wonderfully flavorful and I stll marvel at how delicious my hot cacao is with this added. This is just absolutely the BEST!!

this Vietnamese cinnamon has a sweet smell and taste. the good news it doesn't turn slimy when using in cooking unlike the Indonesian by starwest botanical. the bad news is this isn't non-irradiated, which means this has undergone a process of ionized radiation to increase shelf life and kill any bacteria existing on the spice (or herbs). thus most of the valuable, including medicinal, qualities are purged, which may even contain carcinogenic chemicals as a by product. i hope they will have this non-irradiated.