Core Research Services

We are acustomer satisfaction research specialist with a strong track record of delivering business to business customer satisfaction surveysto senior executives. Our customer satisfaction research methodologies include face to face, telephone, online, and postal. The most effective customer satisfaction research makes important up front considerations about objectives, methodology, questionnaire design, timescales, analysis, reporting methods, and incentives.

Social research demands justifiable methodologies and research practices. Social research may range from conducting qualitative interviews, to large-scale (quantitative) information gathering and statistical analysis such as local and national crime rates.

Mackman Research has a team of highly qualified and experienced social research specialistswho are able to meet the needs of both small and large organisations.

Telephone interviews were once considered an inferior substitute to face to face surveys. Today telephone interviews are a widely used method of gathering survey data. Mackman Research specialises in low volume telephone interviewsto senior executives. We do not operate a call centre operation but instead have a small number of very skilledtelephone interviewresearchers. We encourage you to have direct contact with the telephone interviewers working on your project.

Mackman Research Approach

We treat every project individually and not a templated one product fits all approach. Our tailored research services ensure that results are statistically sound and relevant to the needs of the client that has commissioned them. Careful consideration is given to the research methods employed and we will often use a blended approach. All market research projects are managed by a Senior Market Researcher or Company Director and are conducted following strict ethical guidelines as laid down by the Market Research Society (MRS).