The Difference Between Manipulation And Persuasion In Sales

One of the most common challenges we face in the B2B sales industry is that people are using all kinds of sales techniques and manipulative strategies to try to convince prospects to buy their products faster. But at the end of the day, prospects can sense when a salesperson doesn’t necessarily have their best interests in mind.

In our experience, the key to success in B2B sales is to train and enable your sales team to truly listen to and care about the prospect – and to be able to persuade them to make a buying decision without deceiving or manipulating them.

Watch this video to learn more about the difference between manipulation and persuasion in sales, and how to enable your salespeople to become trusted advisors to your prospects: