Wiraya has targeted the issue of player activation in the sports betting industry, in which an estimated 60% of new registered players fail to ever make a deposit.

The player activation specialist has set up an hour-long webinar for Tuesday 25 September (14:00-15:00 BST) to help its industry counterparts to both optimise communication with players and deliver a real increase in the number of first time depositors.

Edward Maine, Marketing Director for Wiraya, said: “The iGaming industry is now flooded with a range of free bets and offers, from an increasingly large number of recognised operators.

“Player activation remains one of the biggest problems in the industry; current estimates suggest that up to 60% of new registered players fail to ever make a deposit. It’s time for market innovators to take a different approach.”

It will also cover the real revenue losses from poor player activation and why player activation/strong consumer experience (CX) in the early life of a player is so important, before providing a demo of its own AI based solution to activate players.