Micam Shanghai announces new dates and positioning

China

Published: 19 January, 2015

theMICAMshanghai footwear show returns in March with new dates and a new positioning, with a partnership between Assocalzaturifici, Fiera Milano and its Chinese company HMFS - Hannover Milano Fair Shanghai, SMI - Sistema Moda Italy and EMI - Ente Moda Italy, in collaboration with ICE - Italian Trade Promotion Agency.

In the March 2015 edition theMICAMshanghai event comes together with CHIC, the Chinese trade fair for the sector, which recently moved to its headquarters in Beijing to Shanghai to further open itself up to the dynamics of the international fashion system. theMICAMshanghai fair has focused on this city as the ideal location to present Italian fashion to the Chinese market, and for the March edition it will offer an area dedicated to Italian excellence "theMICAMshanghai & Italian Fashion@Chic".

theMICAMshanghai will be held in Pavilion 6.1 of the new National Exhibition & Convention Center in the district of Hongqiao running simultaneously with CHIC from March 18-20, 2015. It was also feature an integrated exhibition platform where high and medium-high end Italian clothing collections, footwear and accessories for men, women and children will be presented to the Chinese market. The synergy with CHIC will allow to reach the more than 110,000 visitors expected from all over China and other major Asian markets.