This Week in Internet Marketing 2015 04 07

Happy Tuesday everyone! This Week in Internet Marketing we’re looking at what you’ll need to be aware of for Google’s mobile-friendly update and how your small business can compete with big brands on SEO. We’ll also look at what it takes to create amazing user experience for your audience, ways to retain your customers, and how you can protect your online reputation with SEO and social media.

Google has made it very obvious that the April 21st mobile-friendly update will be a prominent one. There has been many speculations regarding this issue and whether the desktop rankings will be affected. Many sources have shared reliable information on how this algorithm will impact websites and Google’s goal this change. To keep you up to date, check out this article to help you paint a better picture of Google’s mobile-friendly update.

Although big brands are favoured by Google, it doesn’t mean small and medium businesses can’t compete for organic search engine traffic. Your performance on search engines is a result of your marketing strategies and efforts. Your website design plays a big role in your SEO and attracting customers to you. Therefore, good SEO practices, high-quality content, and a stunning website design is crucial. Check out this article to see how you can compete with big brands on SEO.

Oftentimes, we focus on obtaining conversions and neglect the importance of building relationships with our consumers. As a business owner, it’s important to provide a positive experience for your user. This way, you build a connection with them and they are more likely to return in the future. Take a look at this article to see how you can optimize your landing pages, blog, website, social presence, and marketing strategies to create a meaningful experience for your users.

Customer retention drives revenue, referrals, and positive turnover. According to Gartner, 80% of your company’s future revenue will come from just 20% of your existing customers. In fact, retaining customers are known to spend more than first time customers. This makes customer loyalty an important consideration for your online marketing strategies. Check out this article to see how you can keep your customers happy so they will remain loyal to you.

Online reputation management is all about improving your company’s name and brand. In fact, your brand and reputation is what you make it out to be. Therefore, it’s important to monitor it regularly to check for any negativity. One way to monitor your online reputation is to own your search results to secure what is yours, such as search listings and social media accounts. This way you can eliminate the possibility of fake accounts that can negatively affect your brand. Check out this article for more ways to manage your online reputation.

Check out these four additional articles for more Internet marketing news!