TransFair USA’s team, and our counterparts in the Fair Trade Labelling Organization, log thousands of miles and hours working with growers, meeting with co-ops, coordinating with NGOs, attending industry events, addressing production issues, and working on supply chains with our licensees in order to create a trusted system which truly empowers small farmers as competitors in the global market, and helps them build a future for their family and communities. . . . So why start blogging? We decided that since we're more than just a label, it would make sense to let you see what's behind it [emphasis mine].