How to Keep Them Coming Back for More - PPA Today

How to Keep Them Coming Back for More

I have a confession to make: I'm addicted to a fast food restaurant here in
Atlanta (that happens to have a location an elevator ride away from the office).
Did you notice that I said I'm addicted to the restaurant, not the food? While
the meals are tasty, there's more to it. It's the overall experience that keeps
me coming back.

The products are delicious. But on top of that, the restaurant's staff is
always helpful, friendly, and personal. They remember that I like less ice in my
soda and extra napkins. They "know who they are" and they're good at what they
do. Sounds simple, but I recognize that it's tough to be consistent--and they
are consistently good. I'm a repeat customer, and they know they have
my business.

If you want your customers to come back for more, then make sure you give
them a reason the first time--and never let them forget. This week's Vital Signs
will hopefully spark some ideas for you and your studio.