Optimize by Lee Odden Makes The Summer Reading ListOptimize by Lee Odden made another summer reading list, this time with Brian Solis. Solis, a renowned social media guru, has presented at social media conferences such as the iCommerce Summit in Amsterdam. Solis praises the ideas and the proven experience of Odden in his review and challenges readers to add this innovative book to their summer reading list.

Lee Odden Explains What Optimization IsLee Odden, author of Optimize, discusses what optimization real is with Abby Johnson of WebProNews. Lee discusses his new book via Skype, beginning with the history of Lee’s experience with optimization and his holistic approach to optimizing blog posts and websites. Lee also discusses modern marketing and how optimization plays in it.

Optimized With SEO Training DojoSEO Training Dojo’s Dave and Terry spoke with lee about how SEO, social and content marketing all play a part in the optimization of website. Odden also discussed publicity, link building and curating content to help build online authority with search engines, as well as the Google over optimization penalties in an interview.

Integrating SEO, Social and Content MarketingOptimize was featured on the B2B Marketing Book Club for Marketo.com where author and SEO guru Lee Odden TweetChatted with readers. Optimize is a book about planning and implementing holistic content marketing with targeted demographics for better search engine results. Odden discussed the planning phase and implementing the marketing of content through social media profiles.