A concern for many business owners is repeat business. One of the best ways to get repeat business is to outline what makes YOU want to do business with someone else again, and apply these same questions to your own business. Ask yourself the following: Were you clear as to what you wanted or needed? Were all your needs meet based on what you told the business you wanted or needed? Were they courteous, friendly? Did you get what you needed in a timely manner? Did they follow-up with you (to see if you were happy with their product or service)? Did you respond to a follow-up?

The kind of questions are going to depend on the business or service offered. For example, when we finish a lease purchase deal we send final letters to both the tenant/buyer and the seller, and tell them it was a pleasure doing business with them, we wish them the best, and we would appreciate a short note if they were happy with our services. We include a self addressed stamped envelope for their convenience, and ask them if they know of anyone that could use our services.

For those of you that sell products, follow-up with a survey, letter or telephone call to find out how the product is working for them, do they have any questions. Are you providing support for this product, if so, this is a great time to go over the support you provide, and other products you offer which your customer might need in the future. Be sure to send your customer updates on this product and others that might be appropriate.

For those of you that say in Creative Real Estate once the deal is done it’s done. Yes, it is if you are acting as an investor only. However, our credo is if you approach Creative Real Estate as a business, and run it as a business, the business will come to you, rather than you having to keep finding the deals.

When you finish your eBook or print books, you have a product you can sell. After you finish the book be sure to write the all important sales letter. The sales letter is the key to sales flooding in. Each book will market another book. Books help promote your service as well.
Like a messy room full of clutter, you just want to close the door on your project. If you really don’t want it now, then make it OK not to do it. Or, if you are blocked in some way discover what that means and keep taking baby steps toward your dream.

Or, if you are like me you may want to look at the consequences/results of not doing it. These are some of the consequences that pulled me to finish my latest two books:
1. If your book doesn’t get read by thousands of people this year your unique useful message goes unheeded. I know you want to make a difference and your book is your legacy and lasting gift to give.
2. Your business will just amble along, and you’ll still be an hourly worker having to be present or even travel while you earn money. A book creates a lifelong income for you, and when you market online, you don’t have to travel or speak. It’s the easiest and most profitable way I know..
3. You miss the chance to build your creditability and become the expert in your field. The side affect of publishing your book is that it is your billboard, your business card, that builds your clients’ and customers’ trust and support. These people are your best sales force. Don’t limit your expansion and success by not including them.
4. You won’t enjoy the most ecstatic feeling of accomplishment, exhilaration, and adventure that creating and completing a writing or marketing task can bring you.
Take my lead. Treat your project as urgent! No matter what reason you have for not doing it, do as professional speaker and friend, Rita Kahn, says, “So what, do it anyway!”