Work experience

May 2016Present

Senior Director of Marketing

Aug 2013Apr 2016

Director - Marketing

Achievements: ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Increased leads and opportunities from marketing sources exponentially YoY. Contributed to bringing in millions in net new opportunities to the sales pipeline

● Boosted web traffic by 5x YoY through a combination of SEO, content marketing and lead generation campaigns. Overall organic traffic is up by 120%+ YoY. Re-launched the corporate website in 2015, revamped the site again in 2016

● Set up and managed marketing operations infrastructure and reporting - from marketing automation and website analytics to collateral design and 360 degree targeted campaigns

● Demand Generation: Develop and manage high-impact inbound lead generation and nurture programs though content generation and dissemination, to deliver a steady pipeline of high-quality leads to the sales team

Sep 2002Mar 2006

Project Group Head

Communicating with multiple clients daily, coordinating with local teams

Analyzing business problems, creating solutions

Managing relationships, being a trusted advisor to clients

Writing copy for collateral, Conducting fact-finding exercises

Making sales pitches for new initiatives, driving new business

Coordinating with vendors and 3rd parties for production

Creating solutions proposals, Planning projects and assignments

Making creative briefs, Managing the internal team involved

Writing HTML /CSS code for websites

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Led and managed a team of professionals, team size varied with time between 3 - 25 members

Experienced in Pinpointing issues and attention areas, Recording events, Involving team members in meetings and discussions, Coaching members with various skills and Evaluating member's performances every month