It’s been a rough week for Lindsay Lohan. Mere days after father Michael Lohan tried to stage an intervention by breaking into her apartment, Lindsay has been fired from her new movie, “The Other Side,” before production even began.

Director David Michaels told TMZ, “our team simply chose to move on from Lindsay and we’ll soon be announcing a replacement.” This statement stands in stark contrast to Michaels’ comments on the eve of Lindsay’s casting in May 2009. “Lindsay’s very aware of people’s perceptions of her. She’s really committed to doing what she has to in order to change that,” he said at the time.

In the film — which still co-stars Woody Harrelson, Giovanni Ribisi, Dave Matthews and Alanis Morissette — Lindsay would have played a grad student working on a deserted desert island.

The firing reportedly took place because the “The Other Side’s” financial backers were nervous about Lindsay’s bankability at the box office. A fear that is more than warranted.

Public perception not withstanding, Lindsay’s been M.I.A. from the big screen since 2007’s psychological stripper flop “I Know Who Killed Me” and hasn’t starred in a profitable film since 2004’s “Mean Girls.”

This news only fuels sentiments that “The Other Side” is Hollywood’s latest cursed production — Brittany Murphy was attached to the film when she died in December. Perhaps it’s also time to let the film go quietly into that good night.