Image from: Cnet

“If you look at an OLED display off-angle, you might notice slight shifts in colour and hue,” Apple said. “This is a characteristic of OLED and is normal behaviour. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behaviour and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen.”

Image from: Business Insider

People are generally upset that both Apple and Google seem to be defending OLED flaws that shouldn’t be in super premium smartphones (especially not after they’ve raised the prices of their devices)!

Apple even gave away some ‘tips’ to avoid burn-in, like using the device with auto-brightness on, adjusting the auto-lock function to turn the screen off more quickly when not in use, and not showing the same image for prolonged period of time with the screen brightness all the way up.

iPhone X is certainly a fabulous smartphone, but with these downsides to the device’s screen, perhaps you might reconsider before purchasing the $999 smartphone.