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Volvo to Launch SUV, Vehicle Subscription Service in L.A.

Volvo unveiled a new utility vehicle and launch its vehicle subscription service, Care by Volvo, at the upcoming Los Angeles Auto Show.

The automaker hopes to make owning a car "as easy as owning a cell phone," according to a release. Volvo will make its announcement on Nov. 29 at 2 p.m. West Coast time. Hakan Samuelsson, CEO of the Volvo Car Corp., will give a presentation.

"California is where transportation and technology cultures meet," said Gustafsson. "With this new SUV and Care by Volvo we are talking about the future of car ownership, where life is less complicated for our customers."