In the B2B businesses we work with, lead flow is the lifeblood of the business. This is called the Business Cycle. It looks like this: Marketing -> Lead -> Follow Up -> Sale Most organizations focus on their sales cycle. The sales cycle starts when the salesman first reaches out to the prospect. But in a […]

When I meet with clients, one of the common questions I get is whether they should focus on paid ads or organic traffic. Pay-per-click Ads vs SEO. Which is better? The truth is they are different. And a good marketing strategy will have both. I like to think of it like this: SEO is a […]

Logan Paul is a YouTube star. If you’ve never watched him, he lands somewhere between The Three Stooges and Entourage. And he’s easier to watch if you have severe ADHD. But even if you hate his channel, you can’t argue with his popularity. Each of his videos gets between 3 million and 7 million views – with a […]

After having observed excellent writers, speakers, and communicators for years, I discovered a little secret that almost all great communicators have in common. I’ve never seen it mentioned in a book or by a speaker. But it’s a pattern that is easy to recognize (and once you see it) impossible to ignore. We live in […]

I was about five years old when I got my first bike. It was a Christmas present. Like all good Christmas presents, it required a bit of assembly. I remember my dad putting it together and putting on the training wheels. I loved that bike. There were three houses on our block, and I used […]

I currently hold in my hands a piece of marketing collateral created by another marketing agency. It’s a small print piece designed to promote the product to prospective customers. This marketing booklet would easily get the stamp of approval from any marketing department. It’s filled with the following: Appropriate use of stock photography Benign text […]

I hold in my hand a corporate marketers dream piece. It’s a check in the box. It’s enough for someone to say “Look what we created!” and then forget about it the next moment. In a word, it’s boring. But here’s the truth: boring doesn’t attract attention. Boring doesn’t sell. Boring doesn’t make a difference. […]

We all consume content. We listen to podcasts. We watch YouTube. We watch TV. Content marketing isn’t just a fad. It is the way you’ll get discovered online. In this podcast we talk about why content matters and whether this strategy will change over the next 5-10 years. Listen on itunes: itunes.apple.com/us/podcast/analytive-podcast/ Listen on our […]

With all the articles coming out about Facebook and privacy, I decided to download my own Facebook data and see how accurate it was. (If you’d like to listen to a more in-depth breakdown of my assessment, check out the most recent episode of our the Analytive Podcast.) When you download Facebook’s data on you, you […]

In this episode, I download all the data Facebook has collected on me over the past 10-15 years. Here’s what we discuss: How much data was correct? How much data was incorrect? What data was missing? Do I trust Facebook’s marketing data? If you’d like to download your own data, you can click the link […]