JD.com started with a focus on online direct sales selling electronics products on 360buy.com. As it gained popularity, it started accepting other retailers as an e-commerce marketplace. One of the two major online shopping festivals in China "618" was started by Jingdong.

Jingdong Company History

Jingdong was founded by Liu Qiangdong (a.k.a. Richard Liu) in July 1998, and its B2C platform went online in 2004. It started as an online magneto-optical store, but soon diversified, selling electronics, mobile phones, computers, etc. Jingdong Mall changed the domain name to 360buy.com in June 2007, and to JD.com in 2013.

The number of products JD.com offer through Jingdong's online direct sales and marketplace has grown from approximately 1.5 million stock keeping units, or SKUs, as of December 31, 2011 to approximately 7.2 million SKUs as of December 31, 2012 to approximately 25.7 million SKUs as of December 31, 2013 and further to approximately 40.2 million as of March 31, 2014.

Electronics products and home appliances accounted for 80.1%, 65.3% and 63.6% of Jingdong's total GMV in 2011, 2012 and 2013, respectively, and general merchandise and others for 19.9%, 34.7%, and 36.4%.

JD.com had 12.5 million, 29.3 million and 47.4 million active customer accounts and fulfilled approximately 65.9 million, 193.8 million and 323.3 million orders in 2011, 2012 and 2013, respectively.

JD.com made a strategic decision in 2007 to build and operate Jingdong's own nationwide fulfillment infrastructure. JD.com operated 86 warehouses with an aggregate gross floor area of approximately 1.5 million square meters in 36 cities and 1,620 delivery stations and 214 pickup stations in 495 cities across China as of March 31, 2014, and had 24,412 delivery personnel, 11,145 warehouse staff and 5,832 customer service personnel as of April 1, 2014.

Leveraging this nationwide fulfillment infrastructure, JD.com deliver a majority of the orders directly to customers Jingdong'sselves, over 70% of which JD.comre delivered on the day the order was placed or the day after. As of March 31, 2014, JD.com provided same-day delivery in 43 cities under Jingdong's 211 program and next-day delivery in another 256 cities across China.

Jingdong (JD) Business Overview

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Jingdong Performance

Jingdong FAQ

Who owns Jingdong?

As of February 28, 2019, Liu Qiangdong, CEO of Jingdong, was the second largest shareholder with a 15.4% stake in the company. Tencent holds 17.8% of the shares, making it the largest shareholder. In addition, Wal-Mart holds a 9.9% stake in Jingdong and is its third largest shareholder.

JD Worldwide has recently expanded its strategic partnership with The a2 Milk Company, the renowned ANZ region dairy brand. The strengthened partnership will see JD help a2 Milk bring more high-quality dairy products to the Chinese market through tailored marketing campaigns in both online and offline channels, and the exploration of more innovative marketing strategies.

JD (Jingdong)‘s net revenues grew by 22.9% to US$122 billion in the second quarter of 2019. Its annual active customer accounts increased to 321.3 million and there is a total number of 220,000 merchants on its online marketplace. The company’s adjusted EPS rose 560% to $0.33.

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar Worldpanel. Online sales of fast-moving consumer goods (FMCG) grew by 20.3% globally in 2018 and now represent 5.1% of grocery sales worldwide, according to new Kantar Worldpanel data. Growth was […]

China’s online shopping market expects to see total transactions of US$1.44 trillion by 2019. The market share of B2C e-commerce dropped to 56.2%, with Tmall and JD.com accounting for over 80% of the total. The value of online shopping transactions in China totaled 8 trillion yuan (US$1.19 trillion) in 2018, an increase of 28.3% year-on-year. […]

Jingdong (JD) net revenues for the first quarter of 2019 were RMB 121.1 billion (US$118.0 billion), an increase of 20.9% from the first quarter of 2018. Net service revenues for Q1 2019 were RMB12.4 billion (US$1.9 billion), an increase of 44.0% from the first quarter of 2018.

Online shopping has become a lifestyle in China. Let’s take a look at the influence of China’s biggest shopping festival Double 11 in 2018 on the top e-commerce platforms. Mobile Taobao’s daily active users surged by 63.4% on the very day of Double 11. Tmall had the highest growth in daily active users during the pre-sale […]

In China, 71.7% of mobile devices had shopping apps installed. Mobile Taobao has the highest install penetration of 52.5%. The 7-day user retention of new users is 77.3% for Pinduoduo, 75.2% for Mogujie, and 75% for Tmall. Online shopping consumption accounts for 21.9% of total household expenditure. Mobile Shopping Market Overview The number of users who shop […]

The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of full media in H1 2018. Tmall, JD Mall, Coco-Cola, Suning, Xiaomi, Apple, Huawei, and Tencent were among the list of top buyers. By comparison, some emerging internet retailers paid attention […]

JD.com (Jingdong) reported a net revenue of 104.8 billion yuan (US$15.3 bn) in Q3 2018, an increase of 25.1% year-on-year. Annual active customer accounts increased to 305.2 million in the twelve months ended September 30, 2018 from 266.3 million in the same period last year.

The Double 11 rising on the popularity of China Singles’ Day (Nov 11) is growing bigger every year. Top e-commerce players all saw record-breaking sales on this very day. Sales on Tmall reached 10 billion yuan in 00:02:05, sales on NetEase Kaola exceeded 100 million yuan in 00:03:49, and GMV on Suning exceeded 100 million […]

China’s fresh food e-commerce market had a penetration rate of 3.44% and 37.88 million users as of July 2018. 85.11% users only installed one app. Dmall, Missfresh, JD Daojia, Freshhema, and RT-Mart Fresh are among the list of top fresh food e-commerce apps. The industry penetration rate of fresh food e-commerce app was 3.44% as […]