Key Shopify Features You Need for Your eCommerce Site

Opening an online store can be a daunting task, but it doesn’t have to be. Shopify has changed how people approach ecommerce, opening the floodgates for entrepreneurs of all types to get involved, regardless of technical abilities. Intuitive yet powerful, Shopify is perfect for small and medium-sized businesses, as well as major enterprises.

Of course, just because Shopify is a user-friendly platform doesn’t mean you should rush into anything. It’s important to do some research and get your ducks in line before you launch. After all, first impressions are everything. With the right Shopify SEO California agency on your side, anything is possible.

Let’s take a look at some of the essential features that you should be keeping an eye on as you open your online store. Shopify comes loaded with everything you need to get started right out of the box, and here are the critical features that you must never overlook.

1. Marketing Tools
One of the most appealing aspects of using Shopify is that there’s no shortage of marketing and SEO tools available right at your fingertips. After all, getting people to come to your store can be quite a challenge on your own. Of course, if you’re looking for an agency that specializes in Shopify SEO upgrades in California, we’re more than happy to help, but it’s always nice to know that there are onboard tools available to get you started.

SEO Basics

Shopify makes optimizing your website for higher SERP rankings easy and intuitive. Let’s take a look at some of the basic steps we took to improve the Shopify store of one of our clients, Poppy Smooches. By enabling image compression and minifying code, we were able to increase page load speed. We also improved URL structure and addressed internal 404s.

Additionally, In terms of enhancing product visibility, Shopify has a number of apps that can utilize dynamic ways to target customers. Amandeep Singh, one of our SEO experts and web developers, says, “Shopify has a number of add-ons, like their free Google Shopping integration app. By providing individual product information from pricing to images and SKUs, merchants can list products on Google Shopping easily.”

Not only do basic steps and tools make the site more appealing to search engine algorithms, but they also give the customers a better experience.

Analytical Features

The built-in analytical features are also extremely useful. Being able to track where your traffic is coming from is a huge advantage. For example, if people are finding your jewelry store by searching for “handmade rings,” you may want to push your rings harder on the front page to encourage conversions. You could also write a blog post using that same keyword to further increase organic traffic.

2. Design Tools
You can have the best California Shopify SEO team, a winning staff, and a top-notch product, but if your website’s design is unappealing, it’s not going to convert. The visual aspect of a website is overlooked far too often. A well-designed ecommerce store instills trust in the customer. It makes people want to come back again and again. Just like any brick-and-mortar store, aesthetics matter.

Fortunately, Shopify is highly customizable, and it includes powerful features to make an ordinary site extraordinary. You have complete control over your store’s HTML and CSS, so the possibilities are virtually limitless. You don’t need to be a programmer to have a great looking store, however. Shopify includes customizable, standards-compliant templates free of charge.

3. Product Management Tools
Shopify’s streamlined CMS interface makes adding, listing, editing, and organizing your products a breeze. It also comes with inventory management tools, such as multiple variants for each product so you can track individual product weights, prices, and so on. Shopify allows you to use keyword tags, which makes searching for products fast and easy.

Customizing your product listings is as simple as clicking a button. Rearrange the order of your product photos by simply dragging and dropping. If you’d rather not handle the shipping yourself, Shopify supports other fulfillment services, such as Fulfillment by Amazon.

4. Order Fulfillment Tools
After an order is placed, there’s still work to be done. When you receive a new order, Shopify can alert you with an email, RSS, and/or SMS message so you can respond quickly. Orders include detailed reports so you can track payments and shipping, and you can filter through your orders by their status.

If your customer makes a mistake ordering or changes their mind, you can utilize order cancellation with automatic chargeback for fast and easy refunds. Shopify also has an onboard email system so you can contact your customers through your store when needed.

Contact Coalition Technologies to Learn More

We’ve only scratched the surface here. Shopify is a powerful platform that’s loaded with features that put you on the fast track to success. With the right California Shopify SEO agency on your side, the possibilities for growth are truly boundless. Give our Shopify experts a call at (310) 827-3890 for a free consultation, or simply send us a message and we’ll be in touch soon.