Organic Facebook posts need to step up to avoid extinction

Facebook is becoming even more pay-to-play for advertisers, recently announcing that it will begin restricting the reach of advertisers’ organic posts that social algorithms deem ‘overly promotional’.

In a nutshell, Facebook wants advertisers to buy more ads, which in return ‘will provide users with a better experience’ giving them more control, without being overwhelmed with clutter from irrelevant posts.