LOS ANGELES–(BUSINESS WIRE)–Following his 20th and final season with the Los Angeles
Lakers, five-time NBA Champion, four-time NBA Finals MVP and two-time
Olympic gold medalist Kobe Bryant will be honored with the Legend Award
at Nickelodeon’s Kids’ Choice Sports 2016. Bryant will receive
the award in recognition of his record-breaking achievements, unrivaled
talent and outstanding sportsmanship on and off the basketball court.

Nickelodeon’s Kids’ Choice Sports 2016 will be hosted by Seattle
Seahawks two-time Super Bowl quarterback Russell Wilson, and will air on
Sunday, July 17, from 8-9:30 p.m. (ET/PT), from UCLA’s Pauley Pavilion
in Los Angeles.

The Legend Award honors athletes who are the ultimate role models to
kids across the globe, inspiring generations year after year. Bryant, is
the third recipient of the award, with soccer legend David Beckham
receiving the inaugural golden sliming in 2014, and five-time World
Series champion Derek Jeter following in last year’s ceremony.

Said Bryant, “It’s an honor to receive Nickelodeon’s Kids’ Choice Sports
Legend Award. This is a great opportunity to inspire kids to never lose
their imaginations and to dream bigger than what they think is possible.
If you stay true to that, the hard work, dedication and success will
always follow.”

Bryant is a five-time NBA Champion, two-time Olympic Gold Medalist, NBA
MVP, four-time NBA Finals MVP and a 15-time All-NBA player. He recently
retired from the game having played his entire 20-year career with the
Los Angeles Lakers. He has appeared in 18 NBA All Star Games, earning
three NBA All Star MVP recognitions. He became the League’s youngest
player ever to be named to the NBA’s All Defensive Team, to start an
All-Star Game, and to earn All-Rookie honors. In December 2014, Bryant
became the League’s 3rd all-time leading scorer, surpassing
his basketball muse, Michael Jordan. On April 13, 2016, Bryant played
his final NBA game, setting a season-high 60 points.

Kids’ Choice Sports 2016 is the only show that celebrates kids
and families’ love of sports and top professional athletes. With special
guests and outrageous competitions, the one-of-a-kind event will be
bursting with fun, unforgettable moments, epic slimings and sheer
‘fan’-demonium that can only happen on Nickelodeon. Kids from around the
country will show their support for their favorite athletes, teams and
sports moments and decide who will take home a cherished, one-of-a-kind
Nickelodeon orange mohawked blimp trophy.

Nick.com/sports will
serve as the official destination for everything Kids’ Choice
Sports 2016, where kids can cast their votes for their favorite
athletes and all-star moments from the past year, play a brand new Kids’
Choice game, watch sports-themed short-form videos and check out photo
galleries of athletic all-stars online and on the Nick App. To stay up
to date on everything Kids’ Choice Sports 2016, use
#KidsChoiceSports on Instagram and Twitter. Follow NickelodeonTV on
Instagram, Twitter, and Snapchat.

Nickelodeon’s Kids’ Choice Sports 2016 is produced by Done +
Dusted in association with Nickelodeon Productions. Jay Schmalholz and
Shelly Sumpter Gillyard are executive producers. Constance Schwartz and
Michael Strahan of SMAC Entertainment will serve as executive producers,
alongside Ian Stewart and Hamish Hamilton of Done + Dusted with Hamilton
also serving as director of the show.

About Nickelodeon:

Nickelodeon, now in its 37th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon’s U.S. television network is seen in more than
90 million households and has been the number-one-rated basic cable
network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).