10 Sep Two DFW Firms Partner to Take Home International Design and Marketing Award

HubSpot, a marketing software company with over 15,000 customers in 90 countries, announced that Mindtap Marketing, a Frisco-based digital marketing agency, won the inaugural Design Impact Award for Best Blog Design for their work with Dallas software and electronics design and engineering firm Dialexa.

The award, which was presented at HubSpot’s annual INBOUND conference in Boston, is given to one of more than 2,500 HubSpot agency partners for producing a blog that demonstrates excellent user experience and conceptual design while also generating measurable business results.

Dialexa hired Mindtap Marketing in February 2015 to develop and manage an inbound marketing campaign focused on building awareness and leads. With blogging and content production at the center of their strategy, Dialexa’s internal creative team set about designing the blog experience with input from Mindtap.

Dialexa is known for pushing the limits of design and technology, a reputation they lived up to by designing a blog that stretched HubSpot’s capabilities. Both North Texas firms looked to HubSpot’s product and engineering teams to help them realize their vision; and true to their commitment to innovative marketing and their customers, HubSpot worked closely with both firms to bring the design to life.

The resulting blog, along with the marketing campaign, have produced impressive results, including an 86% rise in new visitors to the Dialexa website and a 563% increase in leads compared to the period prior to the campaign’s March launch.

“Mindtap Marketing and Dialexa have set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for them and the inbound movement. Our team here at HubSpot is proud to call Mindtap a Partner and recognize them with this Award,” said HubSpot Marketing Director Patrick Shea.

About MindTap Marketing

Founded in September 2014 by an ad agency veteran with over 15 years of experience working with Fortune 500 brands, Mindtap Marketing develops and implements digital marketing and sales strategies that build customer awareness and engagement, grow revenue and lower the cost of sale. Learn more at www.mindtapmarketing.com.

About Dialexa

Dialexa provides end­-to-­end technology product development – from innovation consulting to visual and user interface design, to software and hardware development, to product and service launch. Dialexa develops for a wide array of technology platforms and frameworks including mobile, web, Internet of Things (IoT), wearables, and embedded devices. Learn more about Dialexa at w​ww.dialexa.com.​

About HubSpot

HubSpot is a leading inbound marketing and sales platform. Over 15,500 customers in over 90 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. Learn more at www.hubspot.com.

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Raquel Vincent

msraquelvincent@gmail.com

Raquel Vincent is a Dallas-based creative with a knack for words and inspired creative direction. When she's not working, you can find Raquel hitting a gallery opening, working on her book, or thrifting for unforgettable vintage finds. She loves music festivals, tacos, and her rescue cat Berlioz.