Tag Archives: people

“From a designer’s point of view at times it can be easy to focus too much on the little details and neglect the bigger things about how a user arrives at the site, what task are they looking to complete and how do they go about achieving their goal. It’s always worth asking yourself ‘have I done enough to help them?’” – Paul Seys

“UX is really just good marketing. It’s about knowing who your market is, knowing what is important to them, knowing why it is important to them, and designing accordingly. It’s also about listening after you’ve designed and adjusting to the changing marketplace: improving the experience of those in your market. It’s easy to recognize this when you consider that users = market. That’s what users are: your users are the market you’re designing for.” – Joshua Porter

“It is not enough to create and understand powerful systems; you must understand how other people understand your system and confine their interaction—or educate them—to appropriate complexity.” – Tyler Hilker

“All new technologies develop within the background of a tacit understanding of human nature and human work. The use of technology in turn leads to fundamental changes in what we do, and ultimately in turn what it is to be human. We encounter the deep questions of design when we recognize that in designing tools we are designing ways of being.” – Understanding Computers and Cognition. A New Foundation for Design by Terry Winograd and Fernando Flores

“Businesses that have increased their investment in the customer experience over the past three years report higher customer referral rates and greater customer satisfaction. Customers turn into advocates. Customer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier.” – Nick Finck

“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.” – Francisco Inchauste