Opportunity is knocking as Twitter hits an impasse and Google faces reality with Google+. Both companies might want to call their lawyers and make the most of what might be their last best chance to unite.

Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow.The San Francisco tech company released Q2 earnings today, including ad sales that were up 63 percent year over year for the quarter, hitting $452 million. Overall, revenue reached $502 million.Still, Dorsey expressed deep dissatisfaction with the pace of growth, and promised that a better user experience is in development. Also, for the first time, Twitter is planning a full marketing blitz to drive more mass adoption of the service.

It’s official: Instagram is a beast. According to Sprout, it has over 300 million users (nearly a third of that in the U.S alone) who share over 70 million photos and videos every day. Nearly a quarter of Internet users have an Instagram account. Forrester found that Instagram scores the highest when it comes to brand engagement with a per-follower engagement rate of 4.21%.

The command is clear. If you or your brand isn’t on Instagram yet, it’s high time to do so. But is there a strategic way to gain followers and garner engagement?

Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.What if I told you videos are shared 1200 percent more times than links and text combined. And that websites with videos have up to 800 percent more conversion than the same website without a video.It's no secrete that video content is on the rise, and to stand out you need to do something that very few others are doing.This infographic (featured below) from Salesforce, illustrates important marketing tips that you need to know to integrate video into your social media strategy....

Every budding entrepreneur with an app in his back pocket has, it seems, a story about how they landed on the idea that will form the next Facebook. Thor Fridriksson's was born in the embers of Iceland's financial crisis, rescued from near oblivion by silicon valley venture funds and will sink [...]

So how can you keep making the most of social media without interrupting your workflow?At Creative Boom, automation is our secret. Not automation that makes it obvious that we’re automating everything… which can sometimes seem worse than not saying anything at all. No. The kind of clever automation that makes it look like we’re naturally updating our social media channels, when in actual fact we’re elsewhere, attending a client meeting and not even looking at our smartphones.I’ve put together the following helpful tips — based on our own experiences — that will show you how to automate your social media without giving the game away, so you can save time and get on with being creative…...

The social network is apparently testing a Buy & Sell button—not surprisingly, in the New Zealand city of Auckland—which takes users to a page where they can browse items that are available for sale in the area.

There have been numerous debates about the actual effectiveness of social media in regards to consumer purchases, but the reality is that Internet users are more likely than ever before to become influenced by things they see on Facebook and Twitter.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.