PICK PACK BOOM

Pick Pack Boom is a one-day packaging design challenge/event for the creative souls to collaborate with the country’s leading brands. Meet other design-minded people, exchange ideas, and compete in a race against time to produce the best packaging prototype.Come for the talks, stay for the challenge.

This event has two sessions: one for your inspiration, and another for the competition.

Session 1: Join the huddle and lend your ears to globally-renowned brands, Human Nature and Malagos Chocolates, as they talk about their brand, how they started, and the challenges they faced along the way. Find out what makes their brands work and how they used it to achieve international success.

Session 2: Light up a firework of ideas for this one – the second session is for the time-bound packaging design challenge. The challenge is to create an actual packaging prototype for the products of Human Nature and Malagos Chocolates.Take the challenge and get creative for PICK PACK BOOM.

We’ll see you at the Design Center Exhibition Hall, Design Center Building, CCP Complex on 29 June 2017. Doors open at 8:00 AM.

CRITERIA FOR SELECTION OF PARTICIPANTS

1. Practicing designers, creatives, and engineers preferably with experience in branding, packaging and design2. Recent graduates and student designers/creatives/engineering with strong interest in design, branding and packaging.3. Media professionals and bloggers looking for new perspectives and behind the scenes look at ideation and brand building.

GENERAL GUIDELINES OF THE DESIGN CHALLENGE

1. Each participant will receive a kit which contains the schedule of the programme, the brief regarding the Design Challenge and press kits from Human Nature and Malagos.2. During the programme, participants will be asked to break into group and will undergo a design sprint.3. Each group will be assigned to a designated station with materials that they would need for prototyping.4. Prototypes will be presented by the groups and will be judged by a jury composed of industry experts including representatives from Human Nature and Malagos.5. Winners will be announced at the end of the event

PRIZES

1. The winner/s of the competition will be announced after the event and will be given a Certificate of Recognition and a gift pack with products from Malagos and Human Nature.2. The highlights of the event will be posted in the Official Facebook Page of Design Center.Additional/ Tentative: Prototypes of the #PickPackBoomDCP will also be posted via Design Center’s Facebook Page.