With a historical evolution of 35 years and under the motto "Never Stop Exploring", The North Face is a brand specialized in mountaineering products. Its catalog offers a technical selection of clothing and accessories.

The North Face

The story of The North Face begins ironically in an area of ??the beach, exactly in the neighborhood of North Beach, in San Francisco when in 1966, Douglas Tompkins and Dick Klopp, two lovers of hiking and climbing decided to set up a small shop Mountaineering with the mission of creating the best mountain material and promoting a global movement of exploration of the world.

Since the 1960s, the brand has started to sponsor athletes who have explored the most remote places on the planet. Today all this continues and has given rise to its motto: Never Stop Exploring.

In the early eighties, The North Face brought the world of exploration and skiing to unsuspected limits, with the addition of extreme ski clothing to its product offering. It was the era in which the foundations of what today includes the free spirit of climbers were founded. In addition, the company has become the only supplier to offer a complete collection of warm clothing, ski wear, sleeping bags, tents and high performance backpacks in the United States.

The name of the brand, The North Face, is inspired by one of the most relentless parts of Mount Half Dome, located in the Yosemite Nature Park, California. In particular, the name of the brand refers to the north face of the mountain which is normally colder and with harsher climatic conditions which makes climbing more difficult.

The North Face offers an extensive line of high-performance clothing, as well as specialized equipment and footwear. They are driven by the passion for innovation, to convey to people the fervent desire to overcome the limits of exploration. They continue to be leaders in the niche of climbers, mountaineers, extreme skiers, snowboarders and endurance riders.