Our Biggest Event of the Year!

Five Ways Your Own Employees Can Boost Your Marketing Content

Imagine you just invested a lot of time and resources in your next content masterpiece. You did third-party research, interviewed industry experts, carefully crafted the copy with your target persona in mind, and pulled out all the stops to design a visually compelling piece.

You then released it into the wild through all your Web and social channels and sat back, waiting for it to become the next viral sensation.

But then the unthinkable happened: No one shared it (gasp!).

What happened?

Even the greatest content sometimes needs an early boost to gain traction in social media. Paid promotion and influencer marketing can certainly help, but those can be costly. Fortunately, virtually every organization has a captive audience that's willing—and even happy—to share content with their networks for free...