Kincardine: Laying a Stone Foundation for Local Website Success

Ron Farrell is an archive of knowledge with 59 years of Kincardine stone mason experience honing his stone and brick working techniques the are built to stand the test of time. In order to best facilitate for our client, our team visited him on site at his home office on multiple occasions as he was looking for a flexible company to help him through the website development process in a hands on manner.

His previous experience with the hands off approach had lead to a product that wasn’t providing the desired results for him online and he wanted to better represent himself and his business for those who are looking online.

Working together with Ron, our team decided that updating the content on his website to showcase his skills and experience would better serve the images of his great quality work on notable landmarks in the area. We proposed that these actions would better represent his Grey Bruce stone & brick company both visually as well as in search engine results and would give his potential clients the information they needed in order to inform themselves and make it easy to contact Ron to do business.

During the content creation client meetings and correspondence we learned many things about Ron, his craft and the difference between different construction methods. We found it very interesting to learn about which materials and methods most effectively endure Mother Nature’s wrath over the years and some of the techniques he applies to create the highest quality of work possible. He not only has a lot of knowledge and experience behind the way that he and his son restore historical landmarks but also offers great looking stone work with the skills of an artist.

As we learned about Ron and how he approached his business we were then able to structure the website in a way that supports how he does business and can help his customers get what they need. We had the pleasure of creating a useful and great looking website that is easy to use, mobile-friendly and is now achieving top rankings across Grey Bruce for the keyword terms that are key to his business exposure.

We believe our success in this project is due to our content development methods and our constant awareness in the updates in Google’s algorithms that allow us to create experiences that fit the mold of what is expected of a high quality and lasting design.

Our design and development framework gives us the peace of mind that Ron’s website is future proof and we believe that on top of our thorough Search Engine Optimization (SEO) implementation that our clean code and mobile friendly approach is the big reason for the success of sites like Ron Farrell Masonry. We also believe that our methods create a solid foundation for web design and marketing for any industry, please contact us for a website and Internet marketing that will increase your business exposure.

lastly, if you’d like to read some of the local news media praise Ron’s Grey Bruce Stone Mason company has received over the years, we have digitized some of his newspaper clippings to learn more about him on his website.