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How and where to put advertising in WordPress Blog

Hi,
Got a server installed WordPress blog (3 column). I used the supplied Text widget to paste in some adsense code and also some code from an affiliate. I put this widget in my right column. I would also like to put some advertising in my left column. Can I just paste any code I get from an advertiser at the bottom of the Comments field, for example? Once I used the Text widget it was not available to put in my left column as well, so just wondering what is the best way to go about putting advertising code in my left column, even if I could maybe duplicate that Text widget I used for the right column. Hope that makes sense. I'm new to this.