Dr. Arpita Basak

Qualifications:

Areas of expertise:

Experience:

6 years of Pharmaceutical Marketing & Sales Experience and 16 Years of Academic, Research, Administrative Experience. Worked in reputed institutions like the Tata Institute of Social Sciences, Engineering Staff College etc.

Publications:

7 International and 11 National Paper Publications in the area of Consumer Behaviour, Product & Brand Management, Digital Marketing.

Research Experience:

A considerable amount of research experience in conducting research in Consumer Behaviour, Sales Management with reference to Pharmaceutical Industry and sensory marketing.