updated 02:45 pm EDT, Fri October 3, 2008

seSales rebranded

Apokalypse Software has acquired Simply Elegant Sales from Zarra Studios, rebranding the Mac point-of-sale application as Merchant Wisdom. Apokalypse claims that the aim of the buyout is to deepen its reach into to the small- and home-business markets.

Apokalypse says it will merge the existing user database into its website to provide current Simply Elegant users with updated licenses, and bring the feature requests and bug reports collected by Zarra into the issues system currently serving Apokalypse product users. Terms of the purchase have not been not disclosed.