Monday, November 6, 2017

Analysts MIDiA have released a new Streaming Services Market Shares global report that looks at subscription revenues (trade and retail), subscribers and subscription market shares for more than 30 music services at the country level, across 30 countries and regions. Here are some highlights:

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At the end of 2016 there were 132.6 million music subscribers, up from 76.8 million in 2015

In Q4 2016 Spotify’s subscriber market share was 35% and it had $2,766 million in retail revenue

Apple Music was second with 21 million subscribers at the end of 2016, a 15.6% market share and it had $912 million in retail revenue

In 2016 Apple was the largest driver of digital music revenue across Apple Music and iTunes

The US is the largest music subscription market, which Spotify leads with 38% subscriber market share

The UK is Europe’s largest streaming market, which Spotify also leads

China’s subscriber base is the second largest globally, but it ranks just 13th in revenue terms

Japan is the world’s third largest subscription market, in which Amazon has the largest subscriber market share

Brazil is Latin America’s largest music subscription market

Get The Full Report

The report contains 23 pages and 13 charts with full country detail as well as audience engagement metrics. The dataset includes four worksheets and a comprehensive methodology statement.

Streaming Services Market Shares is available right now to MIDiA premium subscribers. If you would like to learn more about how to access MIDiA’s analysis and data, email Stephen@midiaresearch.com.