Influencer Marketing: Grow Your Business With Digital Influencers

10 chapters

Interested in influencer marketing but not sure where to start? This free ebook will take you through everything you need to know to about growing a business with digital influencers: You’ll get an influencer marketing definition, receive tips on influencer outreach, and discover how to make your campaign a success.

10 chapters

Influencer marketing, when used to its best effect, is about building a network of business relationships that will yield results over time. This chapter takes you through all the preliminary steps you need to take to before contact influencers and setting up your first campaign.

The main influencer campaign example that comes to mind involves the typical Instagram photo of a person posing with the promoted product. But don’t let that fool you – the playing field is diverse and incredibly creative. Let’s take a look at some of the best influencer marketing examples in terms of their content. And of course, we’ll also look at some practical uses cases from brands that do it right.

While it seems logically sound to partner with key figures for your marketing campaign, more and more businesses are finding out that working with the right micro-influencers is often more effective and less costly across the board. Read through to learn about the different types of micro-influencers, the benefits of working with them, and how to partner with the right ones.

How do you know which keywords and hashtags to use for finding relevant influencers? This chapter has got you covered. We’ll drill down into the top 5 influencer marketing industries (beauty, fashion, travel, fitness, and food), as well as give you some general Google search tips so you can streamline and master the process of learning how to find influencers in your industry.

Just like pretty much any marketing endeavor (or any life endeavor in general, when you think about it), your odds of getting good results are slim if you don’t have clear intentions and goals to guide your efforts. In addition to having those goals, you’ll need to set up a reliable system to track them. Take a look inside to get familiar with the process of creating a well-defined influencer strategy.

If you’ve decided to let a full-service agency manage your influencer marketing efforts, they’ll handle all the influencer outreach steps for you. Huzzah! But if you’re doing some or all of it yourself, this chapter is for you. We’ll discuss influencer outreach strategies and tips, including how to start building a relationship as soon as possible. Plus, we’ll share some super helpful influencer outreach templates to get you going.

If you’re new to influencer marketing, an influencer platform can help ease your entry, helping you set up solid campaigns without getting in over your head. In this chapter, we’ll cover how an influencer marketing platform works, some of the best influencer marketing platforms out there, and how to tell if you need a platform-specific influencer app.

Instagram influencers are highly creative individuals who infuse their work with a narrative and backstory, offering a perfect balance between style and substance. And as the Instagram algorithm continues to lower the organic reach of some brands, we only expect the demand for Instagram influencers to increase significantly. In this chapter, we’ll share tips on how to make the most out of Instagram influencer marketing.

Partnering with YouTube influencers offers several advantages. But to carry out a YouTube influencer marketing campaign, it’s crucial to think about the different kinds of collaboration possible. Let’s dive into the most popular YouTube partnerships that you can consider to promote your products, initiatives, and brand. We’ll also take you through real-world YouTube influencer marketing examples to show how others are finding success with the strategy.

In the summer of 2018, Facebook made a splash on the influencer marketing scene when it announced its new Brand Collabs Manager. The fact that the biggest social media platform in the world is creating a special influencer marketing tool makes a very clear statement: Facebook influencers are here to stay. In this chapter, we educate you about the best ways to work with Facebook influencers.

Author

P.J. Leimgruber

P.J. Leimgruber co-founded NeoReach, an enterprise cloud platform for influencer marketing management and intelligence. It serves Fortune 500 brands including Microsoft, Facebook, Walmart, and Allstate. Currently, he teaches ‘Technologies for Interactive Marketing’ at the University of Southern California and serves as Chief Marketing Mentor at European Innovation Academy.

Amanda Gaid

Amanda Gaid is a digital marketer and copywriter who helps brands create awesome content that drives engagement and better business. As a seasoned digital nomad, her trusty laptop is her best friend.