Make sure you have the winner’s consent to reveal their identity—if you are going to do that. All of that should be clearly outlined in the rules (which we discussed earlier) to avoid any problems or confusion.

Conclusion

Don’t run a giveaway without a clear goal or reason.

Like every other business decision you make, this will require some thought and planning.

First, you need to determine which kind of giveaway you’ll run.

If you want the winner to be completely random, you should hold a sweepstakes.

Contests are better if you want a skill, voting, or judgment to be involved in determining the winner.

Run the contest on multiple platforms.

Social media works best for establishing customer loyalty and increased brand awareness. It also makes the promotion more shareable.

Set a deadline and clearly post all the rules for your giveaway.

Make sure your prize is relevant to your brand.

Creating a unique and customized hashtag will help you promote your brand and get more recognition.

When it’s over, make sure you announce to everyone a winner has been selected.

What do you do after that?

Continue to run more contests!

If you follow these tips, it will be profitable for you every time.

What unique hashtag will you come up with to promote your giveaway on Instagram?

Make sure you have the winner’s consent to reveal their identity—if you are going to do that. All of that should be clearly outlined in the rules (which we discussed earlier) to avoid any problems or confusion.

Conclusion

Don’t run a giveaway without a clear goal or reason.

Like every other business decision you make, this will require some thought and planning.

First, you need to determine which kind of giveaway you’ll run.

If you want the winner to be completely random, you should hold a sweepstakes.

Contests are better if you want a skill, voting, or judgment to be involved in determining the winner.

Run the contest on multiple platforms.

Social media works best for establishing customer loyalty and increased brand awareness. It also makes the promotion more shareable.

Set a deadline and clearly post all the rules for your giveaway.

Make sure your prize is relevant to your brand.

Creating a unique and customized hashtag will help you promote your brand and get more recognition.

When it’s over, make sure you announce to everyone a winner has been selected.

What do you do after that?

Continue to run more contests!

If you follow these tips, it will be profitable for you every time.

What unique hashtag will you come up with to promote your giveaway on Instagram?