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59
FROM NZMJ
New Zealand’s growing thirst for a
sugar-sweetened beverage tax
Gerhard Sundborn, Simon Thornley, Bodo Lang, Rob Beaglehole
The New Zealand Medical Journal; Volume 128 Number 1422
Findings from two large-scale, nation-wide surveys indicate
that the majority of New Zealanders are now supportive of
a tax on sugar sweetened beverages.
A significant shift has occurred in New Zealanders’ appetite
for a tax on sugar-sweetened beverages (SSBs), if the funds
collected are to be used to prevent childhood obesity.
Two polls, 18 months apart, show a strong increase in
support of a tax on sugary drinks. The first poll, from
February, 2014, found that 44% of respondents supported
a tax on sugary drinks.1 The second poll, carried out in
June 2015 (funded by the National Heart Foundation and
the Cancer Society of Auckland), showed that support had
risen to 52%, provided funds be used to address childhood
obesity2—this represents an eighteen percent rise in favour
of a tax.
Interestingly, there was an even stronger drop in those who
opposed such a tax. Opposition to a SSB tax dropped by 35%
from 49% in February 2014 to 32% in June 2015 (Table 1).