FRED Eyewear

Check Out the Urban Optiques Team “Modeling” The Ultra-Lux FRED-Paris Eyewear at our FRED Cocktail Party and Trunk Show!

It’s not often that you get to wear a pair of $18,000 eyeglasses for an entire evening, but that’s exactly what we where able to do during Saturday’s FRED Cocktail Party and Trunk Show at Urban Optiques.

We snapped some random pictures of the team during the show wearing some of the most exquisite eyewear on the planet, thanks to Deborah Signorello, the National Sales Manager for Premiere Vision.

Premiere Vision is the distributor of both Tag Heuer and the FRED luxury eyewear collection, and Deborah helped us put on an amazing event last Saturday night.

It was our first show with FRED since buying the practice, but it definitely won’t be our last.

Experience the Entire FRED-Paris Luxury Eyewear Collection at the Urban Optiques “April In Paris” Cocktail Party

We decided to celebrate the arrival of Spring by throwing a cocktail party at Urban Optiques.

But this isn’t just any cocktail party. While the martinis, champagne and hors d’œuvres might be tempting enough on their own, the real centerpiece of the event will be the fabulous FRED-Paris Eyewear we’ll be featuring.

One of the world’s most coveted luxury eyewear brands, the FRED eyewear line features finishes in five microns of 22K gold, platinum and palladium combined with diamonds, rubies, gems and temples inlaid with precious materials like iguana, exotic woods and buffalo horn.

FRED is rivaled only by Cartier for it’s jewelry-grade craftsmanship and quality.

Designed and produced by the legendary Paris jeweler FRED, each piece of optical jewelry is meticulously-crafted by hand and takes seven days to create.

Many of the designs are inspired by pieces in the FRED jewelry collection, and styles range from sophisticated and elegant to chic and trendy. Many of our clients will give the gift of FRED eyewear to others (and often themselves) for special occasions or events where they might normally choose jewelry: anniversaries, birthdays, a promotion, or a daughter’s graduation from college.

Urban Optiques has partnered up with Deborah Signorello of Premiere Vision, the U.S. distributor of the FRED-Paris Luxury Eyewear Collection, to host an exclusive event showcasing the entire FRED collection.

This includes all of the FRED sunglass and eyeglass models (including different finish and material variations) as well as frames from the FRED Prestige Line, which combines diamonds, pearls and gemstones with precious metals and exotic woods. Eyewear from the Prestige line can even be custom-designed to create a one-of-a-kind piece of jewelry.

The Prestige line is truly optical jewelry at its finest and many of the pieces that Deborah will be presenting during the cocktail party are not normally part of our standard FRED collection at Urban Optiques.

This is a rare chance to view and try on some of the finest luxury eyewear produced on the planet.

The “Springtime in Paris” FRED Cocktail Party will be held Saturday, March 27thfrom 4 pm to 7 pm at Urban Optiques at 105 MainCentre in downtown Northville.

All guests who attend will be registered for a chance to win a pair of FRED PEARLS sunglasses and the first 20 people who RSVP and then attend the party will receive exclusive, complimentary Goodie Bags.

All guests will also receive a one-night-only discount on any purchase of FRED eyeglass frames or sunglasses.

Complimentary cocktails and hors d’œuvreswill also be provided.

The guest list will be limited, so RSVP online early to ensure your reservation.