Elsewhere on the Apple site, however, it’s still the 3G S–for now, anyhow:

No word yet on whether the iPhone 3G S logo…

Will become the iPhone 3GS logo:

I kinda liked the possibility of the first production run of this new iPhone manufactured before the adjustment to the name becoming rare and collectible. But they aren’t marked as the iPhone 3G S, and they aren’t marked as the iPhone 3GS. They’re just…iPhones:

(That’s an image from Apple’s site in which the company has eliminated the tiny print that says stuff like “Assembled in China,” but it doesn’t mention the model by its specific name down there, either.)

I don’t know why Apple adjusted the name of a high-profile product a few days after it shipped it, but given the reported return of Steve Jobs, I like the theory posed by Rik Myslewski of the Register: It’s a sign of Jobsian nit-picking. In any event, I approve–it makes the name a tad less clunky, though it’s still hard to figure out how to pluralize it. (Apple goes for “iPhone 3GS models,” but I prefer “iPhones 3GS.”