Pitch overall creative direction, including messaging and taglines, develop visual language, write scripts, direct video shoots, work closely with production and post production team, respond and re-make according to internal and external feedback while delivering to deadline

BERENIK + CREATIVE/VIDEO DIRECTOR, BRAND CONSULTANT

Culture Shift Agency (formerly BugHouse Media) worked with BERENIK Boutique & Talent House to create a video that reflected the inside nighttime feel of the brand. This was an exceptionally interesting project because I used my experience as a choreographer to re-imagine the dark streets of Brooklyn as a dream, full of life and living.

FRECKLE LEGEND + BRAND CONCEPT, DIRECTOR, EDITOR

“I basically came to BugHouse with a loose idea and left with a full brand direction. I consider Martha almost like the 6th member of the band and wouldn’t be where I am without her.” - RJ Rabin, Founder of Freckle Legend

This is Culture Shift Agency’s (formerly BugHouse Media) first agency project and now has 6 million views on YouTube, with a subscriber base of 20,000 folks. Run for Your Life is a comedy web series about internet dates that make you…want to RUN FOR YOUR LIFE.

NEUROLEADERSHIP + BRAND CONSULTANT

In addition to writing and directing for NeuroLeadership, I also consulted on the overall off-the-shelf digital learning solution brand. I developed a naming strategy, sourced and directed an art department and was the creative behind copy writing.