Life Trigger Event Mailing Lists

Life’s milestones – reach consumers at the right time

Big life events trigger the most spending…we’ll help you find them first.

Life-changing, or trigger – events, have an enormous impact on consumer buying behavior. Whether consumers are getting married, having a baby, or buying a first home or automobile, all will have specific needs for products and services.

The individuals on ConsumerResponse Life Event Triggers have responded to a non-incentivized online survey answering specific questions about their personal lifestyle, buying habits, and lifestyle changes.

The Buyer Advantage Prenatal Shoppers file identifies expectant mothers, selectable by trimester, are identified through registrations on mother’s to be websites and surveys associated with prenatal and infant baby offers.

Our FONM database of new homeowners and new movers is sourced from over 20 unique feeds that include deeds from over 3,100 courthouses, financial transaction change of address, new phone and utility connects, publication subscription change of address, as well as private customer change of address.

Need to know

Milestones – the significant events or stages in one’s life – trigger a measurable change in a consumer’s normal buying behavior. The consumers on FocusOn Life’s Milestones, one of our many Life-Trigger Event lists, have just had or are about to have a life event such as a milestone birthday, a wedding, or a new addition to the family as well as other life events such as graduating college or buying a first home. With each life event comes the need and want for consumers to spend. These lists offer the perfect opportunity to reach consumers at the right time – before, during, or after their life event.

We maintain a database of virtually every household in the U.S. that includes vast and detailed data coverage: from mail order buyers, online shoppers and transactional data to behavioral, lifestyle, credit, demographic and census data. More importantly, we know how to get the most out of this valuable marketing data through aggregation, segmentation, manipulation, profiling, modeling and analytics.