"Rebel Toys will cease to handle the Maisto range of products from December 31st 2011. It is therefore with regret that I have to announce the company will cease trading on December 22nd 2011.

"It is with great sadness that I will also be losing my great colleagues and friends Shirley Shaw, Derek Worman and Mike Craughan who have worked with me for many years helping create Rebel Toys. Their dedication and efforts, especially over the last two years, have been beyond what anyone could expect.

"I would like to thank all customers for their support over the last 19 years and hope all have continued success in the years to come."

Tomy has undergone an overhaul of its business with a new structure and new product focus. Ronnie Dungan spoke to European chief Robert Mann and European marketing head Joanne Gray about its new plan of action?