... OAKLAND Calif. Feb. 19 /- Oakland resident Robin Na... Robin and I have worked side by side managing the firm for the pastf...Nasatir joined Oakland-based Cliff Consulting Inc. in 1987 and hasco... My goal is to maintain the values culture and stellar reputation tha...

OAKLAND, Calif., Feb. 19 /PRNewswire/ -- Oakland resident Robin Nasatir
has been promoted to President/Chief Operating Officer of Cliff Consulting,
Inc. (http://www.cliffconsulting.net), a highly valued team of project
leaders who help organizations improve their operations and implement new
technology. This appointment coincides with the firm's celebration of 35
years in business and will transition Cliff Consulting to being a
woman-owned and operated enterprise.

"Robin and I have worked side by side managing the firm for the past
four years," said Bob Cliff, former president and current chief executive
officer of the firm who will stay actively involved in its corporate
strategy. "She is thoroughly prepared for this transition and our
consultants and clients will benefit from her strategic focus and
commitment to fulfilling clients' needs while sustaining life balance."

Nasatir joined Oakland-based Cliff Consulting, Inc. in 1987 and has
co-managed the firm as Vice President since 2004. With Bay Area Fortune 500
companies such as Wells Fargo, Blue Shield, and Kaiser Permanente on the
firm's client list, she expects to grow the 15-person, $3 million-revenue
firm by 2-3 new consultants and a number of new clients in 2008. Cliff
Consulting is unique in the consulting industry with its objective to stay
small in order to maintain its deep relationships with existing clients.
Nasatir is leading the firm's efforts to serve non-profit organizations in
addition to its corporate clients, with organizations including the David &
Lucille Packard Foundation, WestEd, and the Rockefeller Foundation joining
the ranks of satisfied customers.

"My goal is to maintain the values, culture and stellar reputation that
Bob has built for this company over the last 35 years," said Nasatir. "I
look forward to supporting our team of consultants as they focus on their
clients' needs while maintaining a balance in their own lives. That is a
rare opportunity in the world of consulting, and I'm committed to
sustaining it."

Cliff's consultants set their own work schedules and work full- or
part-time out of their home offices. Given this healthy balance between
work and personal life, the firm's retention rate is remarkable. One-third
of Cliff's consultants have worked at the firm for more than 20 years and
the average tenure is 11 years.

Practicing what she preaches, Nasatir's own work-life balance includes
performing with several local dance troupes and volunteering as a dance
instructor at local schools. She also enjoys spending time with her two
teenage sons and roaming the Oakland hills on her bicycle.

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