FUSION 2018

We will explore how SMART DATA & QUALITATIVE work in synergy for improved intelligence and business impact. While all four days will incorporate both approaches, Monday & Tuesday will deliver more on SMART DATA and Wednesday & Thursday more on QUALITATIVE.

There are stark correlations between the ESOMAR 2017 Global Market Research Report and the potential of blockchain technology. Deep consumer understanding requires an increasing number of techniques. Finding great data promotes industry growth. The market is increasingly fragmented with entry of smaller, innovative researchers. Big Data is out; Smart Data is in.

In this session, we will quickly separate blockchain myth and hype from fact. You will hear how blockchain's core architecture can elevate specific ESOMAR core findings to unprecedented levels. Finally, we will discuss how the new blockchain-based RDM Initiative can evolve how the entire industry transacts research data; multiply provider revenue streams; curate the best providers, techniques and data worldwide; reach and mature emerging markets; and become a springboard for waves of innovation we have yet to discover.

Technologist & Founder, Research Data Marketplace Initiative, United States

Invited Initiative

12:40 - 13:00

12:4013:00

Smart Data – Smart DialogueAn interactive debate with the speakers of this block

13:00 - 14:00

13:0014:00

CLlCK Lunch!A meet-up for research buyers (only) to network and share best practice in an informal private settingroom2Demo Lab 2 (Alhambra)

Today's consumers are using an ever-increasing number of digital and social channels and platforms to watch videos and programming content, listen to music, buy products and services, and communicate with others. This is leading to a need for measuring actual behaviours across multiple devices to build a stronger and more accurate reflection of consumers' lives and digital segments.

The future of collecting behavioural insights has moved past the traditional question and answer format to passive data collection. A unique benefit of this move is the ability to measure actual behaviour and marry it with claimed behavior which returns the highest quality insights.

FUSION Funroom2The Green Room Bar

room2The Green Room Bar

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience.For this night we take you to The Green Room Bar just a few minutes away -walking distance- from our venue. Please do not forget your badge!

Networking break

BUSINESS SOLUTIONS DEMO by StreetbeesHelping Big Brands be with their Consumers, in the Moment of ConsumptionPaul Ahern [Streetbees]room2Demo Lab 1 (Stratocaster C)

room2Demo Lab 1 (Stratocaster C)

For big brands, it's never been harder to keep up with the changing tastes of customers and see what is coming round the corner. Streetbees enables even the biggest of these companies to understand what their consumers think and do in the moment, helping them behave like a local start-up with its finger on the pulse.

MRlytics is an advanced analytics platform for market research professionals. It helps optimise your efforts on research methodologies such as Conjoint, TURF, MaxDiff, and others, simulate outcomes and investigate scenarios, and access all data at your fingertips. In this demo session, you will understand how you can automate your intelligence in product pricing or feature development, market share assessment, or sales volume with the latest in data science, machine learning, and data automation technologies.

In this session, Zappi will share the disruption that digitalization has had to consumer behavior and how this disruption requires companies to adapt rapidly by using world-class insights centered on always-on analytics. Attendees will learn about the current state of insights and analytics automation, behavior change, best practices within F100 organizations, and how to practically implement these systems and get the most from their teams.

VP Customer Transformation, ZappiStore, United Kingdom

Sponsored demo

16:30 - 16:40

16:3016:40

ESOMAR News Flash

Building the world's intelligence platform and capturing human behaviour at scaleThe market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?

Guest speakerCEO, Streetbees, United Kingdom

Guest speakerCEO, Streetbees, United Kingdom

Guest speaker presentation

17:10 - 17:20

17:1017:20

Smart Data Award - By Zappi

Zappi has partnered with ESOMAR to sponsor an award that highlights the year's best campaign, project, or program that presents a truly innovative use of insights and data.

Data edge summaryPeter Nash [Tourism Ireland]

Smart data days wrap-upFinn Raben [ESOMAR Director General]

ESOMAR Director General

17:30 - 18:30

17:3018:30

FUSION Funroom2Gibson Hotel (event venue)

room2Gibson Hotel (event venue)

While some delegates from the "Smart Data Days" leave Dublin, ESOMAR and The Gibson Hotel welcomes all the international delegates joining us from around the world for our "Global Qualitative Days" join us to celebrate FUSION research with a glass of wine or good Irish beer!

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Founder, TFTK Insight Innovation Culture, United Kingdom

Presentation: Industry challenge

10:05 - 10:25

10:0510:25

Bitter Sweet SymphonyA case study showing how a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100 year old aperitif brandJuliette Margerand [Pernod Ricard]; Sven Arn [Happy Thinking People]

Finding the future by looking backwards. How data fusion created a compelling brand success story.

Consumer Insight Manager, Pernod Ricard, France

Managing Director and Partner, Happy Thinking People, Germany

Presentation: Case study

10:25 - 10:40

10:2510:40

Fusion Futures – Fusion QuestionsAn interactive debate with the speakers of this block

Participants are like fruit - best when fresh and hand-picked to exactly match your needs. Behavioural Recruitment is a radically different approach to recruitment, powered by live social data on over 2 billion people worldwide. We don't have a database - we find fresh participants, for every project, who give you 47% more data. Join us to see how this MRS award-winning service has successfully tapped into social media to revolutionise research recruitment.

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimization go hand-in-hand? This will be answered by testifying the importance of online in contextualizing human psyche within culturally constituted realities.

Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down 50%!

Project Manager, OmniCom Research, Australia

Managing Director, OmniCom Research, Australia

Presentation: Case study

12:45 - 13:05

12:4513:05

Demonstrating the Advantage of Artificial Intelligence in Market ResearchAccelerating innovation by exploiting what is already knownGary Ellis [Remesh]

Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the 21st century.

ESOMAR UpdateFinn Raben [ESOMAR Director General]

Lunch

IntroductionLyn McGregor [AQR Representative]

Session chairAQR Representative

14:30 - 15:00

14:3015:00

MASTERCLASS | Is the Future of Conversation Silent?Exploring the future of research in the digital ageSarah de Caux [Join the Dots]

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret? Join us for an interactive workshop as we discuss the implications.

The world of market research operations is full of hidden contradictions: The industry is demanding more complex functionalities but at the same time, simple and DIY tools also.

We aim for automation but at the same time wish to keep flexibility. We are using end-to-end systems covering the whole process but sometimes more specialized solutions are needed to take care of one specific part.

DataExpert provides you with some ideas on how to overcome those challenges efficiently.

Co-Creating FUSION 2019 with ESOMARroom2Demo Lab 2 (Alhambra)

IntroductionPeter Nash [Tourism Ireland]

UX Research in a Developing CountryUsing research in favour of cultural barriersCamila Borja [ITAU]; Luciano Lauri Pires [ITAU]

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship?

UX Specialist, ITAU, Brazil

UX Specialist, ITAU, Brazil

Presentation: Client topic

16:40 - 17:00

16:4017:00

Carpool KaraokeGetting senior stakeholders out of their comfort zone and into customers' carsEd Garey [BAMM]; James Johnstone [Shell]

We reveal how, on a limited budget, you can get senior executives in a large organisation to sit up and take notice of the people who really matter to the business, whilst delivering impact and engagement that will last longer than any debrief.

Managing Director, BAMM, United Kingdom

Global Head of Customer Insights, Shell, United Kingdom

Presentation: Case study

17:00 - 17:15

17:0017:15

Fusion Futures – Fusion ExperienceAn interactive debate with the speakers of this block

As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our data-driven world

Guest speakerOwner, PineappleJazz, Netherlands

Guest speaker presentation

18:30 - 19:30

18:3019:30

FUSION Funroom2Urban Brewing

room2Urban Brewing

Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Dublin experience. Tonight we invite you to join us at Urban Brewing – first round (or two!) on us.

Thursday 15 November

08:00 - 09:00

08:0009:00

RegistrationCollect your badgesroom2Registration desk

Prophets & Profiting: Business Success (Scene-Setter)

09:00 - 09:05

09:0009:05

IntroductionCaroline Smiley [Delta Air Lines]

Session chairManager of Customer Research and Insights, Delta Air Lines, United States

09:05 - 09:25

09:0509:25

Editing the Customer-Centricity Gene for the Next CenturySecrets of an emerging market giant - An inside view of the customer-centric transformation at the Tata Group, India’s largest corporationAdrian Terron [Tata Group]

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Head - Customer Centricity, Tata Group, India

Presentation: Client topic

09:25 - 09:45

09:2509:45

Post-Truths Insights; Driving Business ImpactMaking insights more business-ready and articulated in business language to help true customer-centricity in client business organisationsRadhecka Roy [Ipsos]; Sunita Venkataraman [Intel]

Our pilot is a bold experiment to create a new language and value for insights in a client organisation.

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about methodologies.

Director, Jigsaw Research, United Kingdom

Managing Director, Whycatcher, United Kingdom

Presentation: Industry challenge

16:15 - 16:30

16:1516:30

Prophets & Profiting – Keeping Qual In The MixAn interactive debate with the speakers of this block

16:30 - 17:00

16:3017:00

GUEST SPEAKER | How a Start-up Used Qualitative Research and Big Data to Disrupt the Sports Nutrition MarketLen Dunne [Elivar]

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Guest speakerCo-Founder & Commercial Director, Elivar, United Kingdom

Guest speaker presentation

Closing & Awards

17:00 - 17:05

17:0017:05

Qual angle summaryAndrew Vincent [Waves]

The Best Qualitative Paper – Peter Cooper Excellence Award is sponsored and presented by QRi Consulting. Now in its 7th year, this award is voted on by the programme committee and given to the paper representing the best qualitative innovation, creativity and business impact.

Best Presentation Award, for the best presentation at this event, resulting from the ratings from the audience.

ESOMAR Director General

Founder & CEO, QRi Consulting, United Kingdom

Announcement

17:10 - 17:15

17:1017:15

ClosingFinn Raben [ESOMAR Director General]

ESOMAR Director General

17:15 - 17:45

17:1517:45

Farewell drinks

To cap off the event, let’s raise a glass to new friends, new learnings and safe travels home!

Sessions:

Jonathan Mall

CEO & Founder, Neuro Flash, Germany

Jonathan Mall is a Neuropsychologist turned Data Scientist and Entrepreneur.

After his studies in Amsterdam, the UK and Groningen, Jonathan Mall was seduced by the opportunity to optimize consumer experience using machine learning and led the Science team in a IBM Big Data Venture. Afterwards, he founded Neuro Flash, a marketing intelligence institute, using Big Data and Neuromarketing to understand, predict and influence how people react to persuasive content.

Sessions:

Tijmen Schep

Owner, PineappleJazz, Netherlands

Tijmen Schep is a technology critic, privacy designer and public speaker focussing ethical innovation. As a critic, his goal is to help a wider audience develop nuanced understanding of technological questions that face society. He coined the term "Social Cooling" to describe the chilling effects that the reputation economy has on free speech and our willingness to take risks.

As a designer he helps develop privacy enhancing technologies. His book "Design my Privacy" is used by universities of applied design across the Netherlands.In 2010 he co-founded SETUP, a Dutch non-profit whose projects use humor to explain data-issues to a wider audience. An example is "taste your status", a coffee machine that offers you good or bad coffee depending on your area code. His work has been presented at TEDx, SXSW, CNN, ABC, The Guardian and numerous other platforms.

Sessions:

Tugce Bulut

CEO, Streetbees, United Kingdom

Tugce is passionate about the power of data and the positive change it can bring to the world. She is a published author and Master's graduate from the University of Cambridge, specialising in poverty alleviation and global living standards. Before founding StreetBees, she spent six years as a strategy consultant advising technology and consumer companies on how to accelerate growth in international markets.

Sessions:

Johannes Hartmann

Business Humanised Insight Consultant, Insight Republic, Netherlands

Johannes has been a consumer insight professional for more than 25 years. He has worked for Unilever and the Estée Lauder Companies in various global and regional roles across Asia, Europe and the USA.

In all of these roles he had the opportunity to lead global and regional insight teams, establishing insight expertise within operating marketing and innovation teams - driving insight into action.

Johannes is specialized in the areas of insight development for brand positioning and design thinking for product and service innovations, trying to integrate new ways of thinking for insight development at all time.

In the recent years he got involved into target audience focused brand development activities, touching consumers across theirs journeys. This new way of brand engagement included influencer and advocacy marketing program development and execution. Johannes is currently living in the Netherlands.

Peter Nash

Manager - Northern Europe, Ireland, Tourism Ireland, Ireland

Currently heading up the Strategy Development & Insights team at Tourism Ireland, Peter Nash has held a wide variety of marketing and strategy roles in both the public and the private sector. An economist by training, he lectured at the University of Newcastle Upon Tyne and The National University of Ireland. Peter Nash was also senior researcher with Teagasc, the Irish food and agriculture development authority. He then held a variety of research, marketing and strategy roles at Guinness and later Diageo Ireland. More recently, Nash was head of the School of Business at the National College of Ireland before joining Tourism Ireland around six years ago. Tourism Ireland is the North-South body tasked with promoting the island of Ireland as an international tourism destination. Nash is currently the acting chairman of the Market Intelligence Committee of the European Travel Commission and President of the European Chapter of TTRA. A keen sailor, Peter Nash enjoys year-round sailboat racing in Dublin Bay and summertime cruising along the spectacular Wild Atlantic Way.

Apala Sabde

Sessions:

Caroline Smiley

Manager of Customer Research and Insights, Delta Air Lines, United States

Caroline received her Master of Marketing Research degree from the University of Georgia in 2013 and has been rapidly expanding her research capabilities ever since. She learned the value of harnessing big data into bite-sized and actionable insights during her two years at DigitasLBI, and now manages market research for Delta Air Lines where she specializes in international research, brand health tracking, and media optimization projects. In addition, she serves as the key lead on data and research visualisation for the Customer Research & Insights team.

Lyn McGregor

Lyn has held senior roles in major agencies where she has inspired and coached global teams, winning awards and growing brands. Currently Chair of the AQR, she has presented several papers at industry conferences on effective and innovative work for clients such as Diageo and Unilever.

Sessions:

Shibani Nayak

Research Manager, Netflix, India

Over nine years of professional experience in consumer research, media and digital marketing industries, with in depth experience in biz and consumer insights. Expertise in thorough understanding of television and youth in India, coming from intense youth consumer research experience.

Simon Patterson

Sessions:

Adrian Terron

Head - Customer Centricity, Tata Group, India

Adrian Terron has been Head of Corporate brand communications for the Godrej Group and later led Consumer Research, Innovation and Neuroscience business for Nielsen and South Asia before joining the Tata Group to lead its Customer Centricity function.

Before this, he has been a journalist with CNBC in India and a researcher at India's largest research firm at the time, ACNielsen ORG-MARG before joining its Marketing function where he worked across Asia and Europe.

Alejandro Salgado-Montejo

Sessions:

Alex Johnston

Director, Jigsaw Research, United Kingdom

Alex remains excited and impassioned about research - even though he's been doing it for a long time (there are rumours he started before the internet did). He works across qual and quant - and over numerous sectors. At the moment he's most interested in how we can use behavioural economics and other frameworks to better understand how people make decisons - and how to influence them.

Sessions:

Ameya Saxena

Ameya is an engineering graduate with certificate in market research from Nielsen Academy. He has been working in the research and insights domain for the past 5 years.

He started his career with Nielsen working on accounts like P&G, Marico, Heinz etc. His stint with Nielsen helped him get an understanding of the different quantitative /qualitative tools and building marketing and product strategies using the same.

Post Nielsen, he joined Vodafone as Deputy Manager, CMI. In this role he was working on enterprise and retail side of the business. He was paramount in setting up the SME/SOHO product offerings as well as the retailer NPS aimed towards evaluating the entire Vodafone India sales team.

Ameya is currently working as a Sr Manager, Research and Insights at Myntra.

Ana María Moreno

Sessions:

Anna Marchuk

Senior Innovation Researcher, HYVE Innovation Research, Germany

Anna Marchuk received her M.Sc. Consumer Affairs with specialization Technology and Innovation at Technische Universität München, (Germany). Before, she completed MA and BA in Finance. During her academic and professional experience, Anna has developed expertise in human-centered research for new product development, design thinking and service design.

Aoife Marron

Sessions:

Archana Pai

Senior Manager - Research & Insights, Myntra Designs, India

Archana is Senior Manager-Research & Insights at Myntra. In this role, she is responsible for managing research for the Myntra Corporate and Fashion Brands portfolio working closely with various categories and brands to generate insights to aid these brands in making informed strategic and marketing decisions.

She brings with her over seven years of diverse experience in consumer, brand, communication & technology led researches and has also worked on new age research techniques like eye tracking, facial decoding and online communities.

Prior to joining Myntra, Archana handled the business and worked on myriad research studies at MRSS and Kantar IMRB. Archana is an MBA from Mudra Institute of Communications, Ahmedabad (MICA) and an engineering graduate from Anna University, Chennai.

Sessions:

Arfa Syed

Associate Account Director, Kantar Millward Brown, Pakistan

Arfa Syed is a qualitative research lead at Kantar Millward brown in Pakistan. Arfa has nourished her passion to enjoy change, diversity and lots of mental jogging by transiting her career from brands to research.
Arfa's research interest lies in understanding habits and devising strategic communication platforms for brands. She believes being a marketing research consultant allows her to make an impact in lives of millions of consumers, help them live their dreams and inspire them by building brands that play a part in their lives.

Sessions:

Camila Borja

UX Specialist, ITAU, Brazil

I research to be inspired, close to different cultures, and understand movements to find ways for innovation. I am a certified LEGO® SERIOUS PLAY® facilitator and have worked with research for the past 10 years. Ranging from field work coordination, in-depth interviews, group discussion/co-creation, ethnography, market trends to consumer behavior analysis. I am a bachelor in Public Relations and a specialist in Public Opinion. Working with User Experience has been a part of my work routine specifically within the context of qualitative methods, studying consumers in their environments for better understanding of lifestyles, unmet needs and desires involving digital services.

Sessions:

Christopher Harms

Sessions:

Clint Taylor

Technologist & Founder, Research Data Marketplace Initiative, United States

Clint Taylor is the founder of the blockchain-based Research Data Marketplace ("RDM") Initiative, and the inventor of its underlying patent-pending authenticity methods. Since 2013, he serves as SVP and Strategic Technologist for Sentient Decision Science. Clint is co-Creator of the world's leading implicit research technology platform, Sentient Prime®, and co-inventor of its underlying patent-pending methodology. Clint has spoken about and demonstrated merging technology with consumer behavior research worldwide. Finally, Clint is a core judge for MIT's annual Inclusive Innovation Challenge, a competition which awards over $1 million to visionary organizations that create worldwide prosperity by reinventing the future of work through technology.

Daniel Rayner

Associate, Insight Dojo, United Kingdom

Danny joined Insight Dojo after graduating from the University of Bath with a first-class honours degree in Psychology. Danny has studied behavioural science, environmental behaviour change, neuroeconomics and the psychology of pain.

Dörthe Peters

Sessions:

Ed Garey

Managing Director, BAMM, United Kingdom

After 6 years running Click Research, an independent consultancy specialising in co-creation and online qual, he has joined forces with the team at BAMM to deliver high quality research and rich insight using BAMM's Visual Thinking techniques.

Ezequiel Paura

Sessions:

Finn Raben

Director General, ESOMAR, Netherlands

Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Fiona Blades

Sessions:

Francois Erner

Chief Innovation Officer, respondi, France

Graduate from an Engineering School and Phd in Sociology. François has been working in the MR industry for more than 15years. He founded a full-service agency specializing in online research, since 2016 in charge of Research and Development at respondi.

Gaelle Bertrand

Sessions:

Gary Ellis

Chief Operating Officer, Remesh, United States

As one of the founders of Remesh, Gary leads sales, operations and finance. Previously a political operative he worked on notable political campaigns including Sherrod Brown’s 2012 senate re-election campaign. He graduated with a political science degree from the University of Rochester.

Genevieve Hall

Sessions:

George Cox

Associate, Insight Dojo, United Kingdom

With a BA in Experimental Psychology from Oxford University and an MSc in Business Psychology from UCL, George's expertise lies in the application of theories and methods from across the behavioural and brain sciences to business problems. He has scanned over 1000 brains while working for a leading consumer neuroscience firm, and his research has focused on the adaption of academic research methods for use in market research. George is a keen cyclist, enjoys rock and roll music, and has sailed across the Atlantic.

Sessions:

Guy White

Founder and CEO, The Catalyx, Switzerland

Guy is the founder and Managing Director of Catalyx, an award-winning Crowdsourced marketing services agency. Catalyx unlocks the data, creativity and value from large crowds of the people that matter most to companies and organisations to help them to create much more relevant marketing, innovation and insight. Guy founded Catalyx in 2012. Since then, he's developed it into a multi-award-winning consultancy, one instrumental in delivering positive change for clients such as P&G, the Red Cross and Ferring Pharmaceuticals. A marketer at the top of his game, Guy is a crowdsourcing authority and an expert on crowd-led innovation.

Jean-Marc Bolinger

Sessions:

Jennifer Roberton

Managing Director UK, respondi, United Kingdom

Jennifer Roberton is the MD of respondi, UK. For over 15 years she has been at the forefront of online research. During that time she has been instrumental in shifting analytical models from those based on self-reporting of consumer behaviour to the fusion of data from a broad variety of sources, and now integrating that with consumers' online behaviour.

Under her leadership, respondi recently won the MRS "Best Data Collection (Online)" for a pioneering study of attitudes among refugees in twelve countries across three continents, illustrating that this approach cannot only be of benefit to advertisers but also society as a whole.

Sessions:

Jon Osborne

Senior Brand Director, Shionogi Europe, United Kingdom

Jon has over 20 years of experience in marketing in the healthcare and pharmaceuticals industry. He leads cross-functional teams to develop global brand strategy at all stages of the value chain, and has worked on numerous brand launches. Jon has a strong interest in evolving commercial practices in the industry, and is a keen amateur cyclist.

Sessions:

Karan Kumar

Head - Brand & Marketing, Fabindia, India

Karan Kumar is a Brand and Marketing Strategist who knows how intelligent story-telling successfully drives brand conversions. Several of Karan’s brands have attained serious leadership positions. His many works across conventional and digital media ecosystems have earned him significant recognition in media and across various marketing and industry platforms. Founding member of the India chapter of The Marketing Society and a previous winner of ‘Best Presentation’ at ESOMAR Asia-Pacific, Karan currently heads Brand and Marketing at one of India’s largest Apparel and Lifestyle brands.

Sessions:

Kimmo Valtonen

Sessions:

Kshipra Rustogi

Senior Account Manager, Kantar IMRB, India

A graduate in Psychology with 8+ years of experience in Qualitative research, including markets of India and Middle East. She has served a diversified portfolio of clients across F&B, Pharmaceuticals, Health & Nutrition, Durables, Telecom, Automotive, Technology, Personal and Home Care, Beauty and Banking. She has executed plethora of methodologies ranging from ethnography to digital both in rural and urban contexts. She considers rigorous analytical skills & application of psychological frameworks to ascertain human behavior as her key strengths. She believes "Qualitative Research allows you to be a part of others' lives in a way unmatched to any other discipline". She is passionate about spirituality, besides movies, old Hindi music & conversations.

Sessions:

Lida Hujic

Founder, TFTK Insight Innovation Culture, United Kingdom

Dr Lida Hujic is an insight-led innovation consultant. Her corporate practice is combined with insider knowledge of leading-edge cultures. She is the author of the critically acclaimed book The First to Know: How Hipsters and Mavericks Shape the Zeitgeist. A public speaker, expert commentator and contributor to a range of consumer, trade and academic publications, Lida is often solicited for opinion on all things cool, innovative and cutting-edge. Described as "really hip" by the British newspaper The Guardian, she's regularly featured as an "opinion former" in magazines, radio & TV. Lida has a PhD about MTV. Hailed as a "pioneering analysis", she won a MTV Video Music Award in "best academic achievement', a category especially created for her.

Sessions:

Luciano Lauri Pires

UX Specialist, ITAU, Brazil

Luciano Lauri is an experienced UX designer with a BA in Social Communication from Universidade de São Paulo (Brazil) and a Master's Degree in Digital Design from Pontificia Universidade Católica (PUC-SP). He started his career as a Graphic Designer in São Paulo designing ads, books and packaging for agencies and design studios. Luciano is currently the lead UX Specialist in the digital channels division at Banco Itaú, one of the largest banks in the world. He is responsible for fostering an user centric approach across multiple projects and channels, planning and guiding the design of a multi-channel client experience, building and conducting UX trainings, researching and applying new design methods and tools.

Matt Browne

Sessions:

Niels Schillewaert

Managing Partner USA & Co-Founder, InSites Consulting, United States

Interested in more work from Niels Schillewaert? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Oliver Roberts

Sessions:

Omnia Holland

Managing Director, OmniCom Research, Australia

Omnia Holland is the Managing Director and Principal of OmniCom Research, a privately owned independent company specialising in marketing psychology. After completing a double major (clinical and experimental design) in Psychology and a postgraduate thesis in Applied Social Psychology, Omnia practised as a Clinical Psychologist for a number of years, before applying psychological techniques to consumer behaviour acumen.

She worked alongside leading academics on empirical research programs that became best practice guidelines before she established and channelled her focus to OmniCom Research in 1997, engineering the use of unique psychological theories and techniques to the corporate world.

Petko Tinchev

Sessions:

Phil Morrison

Managing Director, Whycatcher, United Kingdom

If Phil has learnt one thing in his time in client side roles (at Betfair and Visit Britain - amongst others) and agency side positions its that stakeholders always want research yesterday. And they don't want to compromise on quality. Trying to figure out a way of providing this speed and quality has exercised his thoughts for years. He's now running a research start-up that combines digital and physical research - focused on research communities.

Sessions:

Radhecka Roy

Global Lead - Strategic Curation, Ipsos, Singapore

Radhecka leads the strategic curation practice globally for Ipsos and has over 27 years experience working with brands across the global scope. Her focus is on highly strategic curation projects for global clients and is pioneering practice of integrating insights from multiple data sources (quant, social, internal data) with advanced qualitative research to deliver strong solutions that create business impact. She is accredited as a Gold Standard Research Lead by Unilever as well as an assessor for the Accreditation Program.
leads the strategic curation practice globally for Ipsos and has over 27 years experience working with brands global scope. Her focus is on highly strategic curation projects for global clients and is pioneering the practice.

Rodrigo Salgado

Sessions:

Sarah de Caux

Senior Research Director, Join the Dots, United Kingdom

Sarah heads up Spirit, Join the Dots' brilliant qual team, and is very hands on with client work. She loves a challenging brief, a complex multi-layered mixed method project, and pulling different threads from all over the place to produce work which is commercially useful.
Sarah's worked in research since 2002 and is still curious about people. Over the years she's researched most areas (travel, retail, FMCG, shopper, food, media, utilities and financial services amongst others). In particular, she has a deep understanding of digital and its role in people's lives. She is an experienced moderator, member of the Association for Qualitative Research, and holds a CIM Professional Diploma.
Prior to Join the Dots, she worked at a research agency where she worked in both the UK and China.

Sessions:

Signe Worning Løgstrup Jensen

Post-graduate, HYVE Innovation Research, Denmark

Joint M.Sc. in Global Innovation Management at the University of Strathclyde and Hamburg University of Technology. Specialized in operational innovation processes, developing and implementing machine learning for market research purposes. B.Sc. in Global Business Engineering at Aalborg University. Specialised in operational processes, developing and implementing a global production concept across multiple production facilities in both Denmark and China.

Sjoerd Koornstra

Sessions:

Stefan Biel

Innovation Director, Beiersdorf, Germany

Stefan Biel studied Biotechnology at Braunschweig and received his PhD in virology from the Robert Koch-Institut, Berlin. In 2000 he joined the Beiersdorf AG. After various positions within the Analytical and Research Departments, he took over the Deodorant Prototyping Group. In 2012, he joined the new Foresight & Innovation Group, and in 2013 he took the lead of the Packaging Innovation Group. In 2014, Stefan took up a new challenge by joining Fontem Ventures, as VP Innovation. Back to cosmetics, Stefan joined LR Health & Beauty in 2017, as Director R&D. In April 2018, he joined Beiersdorf again. In his current role as Innovation Director Pearl Brands he is responsible for developing new ways of working for Beiersdorf's heritage of well-known and consumer-attractive local brands.

Suzanne Mulier

Sessions:

Sven Arn

Managing Director and Partner, Happy Thinking People, Germany

Sven Arn is Managing Director and Partner at Happy Thinking People. He has been with the company since 1991 and became Managing Director in 1997. His focus is in international and cross-cultural research with a specific expertise in insight development, positioning and brand strategy.

Sessions:

Vivek Banerji

Founder and Director, Insight Dojo, United Kingdom

Vivek Banerji is the founder of Insight Dojo, an insights consulting company. He has spent the bulk of his career at McKinsey & Company with over 13 years in the London and New York offices where he was a Senior Expert, a Global Leader of the Consumer and Shopper Insights Practice, and Co-founder of the Patient Behaviour Change service line. His main focus at McKinsey was on behaviour change, creative research, and innovation. Before McKinsey he was a Marketing Research Manager at Pepsico, India and a Project Director at IMRB. He strongly believes in cross-pollination, and introduced the profile, "pragmatic polymath" in ESOMAR Qual 2008. He considers himself a life-long learner of jazz piano and Karate. He has an MBA from FMS, and BA (Hons) Mathematics from St. Stephen's, Delhi University.

Sessions:

Volker Bilgram

Managing Director, HYVE Innovation Research, Germany

Volker Bilgram is Managing Director at HYVE - the innovation company. He is Associated Researcher at the TIM Group of RWTH Aachen University. His research focus is on AI-based innovation, co-creation and consumer empowerment. Volker graduated in international business law at the University of Erlangen-Nuremberg with an academic focus on new product development and open innovation.

Currently heading up the Strategy Development & Insights team at Tourism Ireland, Peter Nash has held a wide variety of marketing and strategy roles in both the public and the private sector. An economist by training, he lectured at the University of Newcastle Upon Tyne and The National University of Ireland. Peter Nash was also senior researcher with Teagasc, the Irish food and agriculture development authority. He then held a variety of research, marketing and strategy roles at Guinness and later Diageo Ireland. More recently, Nash was head of the School of Business at the National College of Ireland before joining Tourism Ireland around six years ago. Tourism Ireland is the North-South body tasked with promoting the island of Ireland as an international tourism destination. Nash is currently the acting chairman of the Market Intelligence Committee of the European Travel Commission and President of the European Chapter of TTRA. A keen sailor, Peter Nash enjoys year-round sailboat racing in Dublin Bay and summertime cruising along the spectacular Wild Atlantic Way.

Over nine years of professional experience in consumer research, media and digital marketing industries, with in depth experience in biz and consumer insights. Expertise in thorough understanding of television and youth in India, coming from intense youth consumer research experience.

Caroline received her Master of Marketing Research degree from the University of Georgia in 2013 and has been rapidly expanding her research capabilities ever since. She learned the value of harnessing big data into bite-sized and actionable insights during her two years at DigitasLBI, and now manages market research for Delta Air Lines where she specializes in international research, brand health tracking, and media optimization projects. In addition, she serves as the key lead on data and research visualisation for the Customer Research & Insights team.

Demo Lab Presenters

Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi's platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It's also fast, delivering real-time results, beautifully visualised, within as few as six hours.

Streetbees is a London-based global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from its worldwide users on an always-on basis.

Over 1 million users - or "bees" - across 150 countries worldwide use the chat-style Streetbees app to share moments from their daily lives via videos, photos and text, giving as much or as little information as they like. Through applying advanced natural language processing technology to the results, Streetbees uncovers not just what they do, but also why they do it, and what drives them - and predicts what they may do next.

Liveminds Behavioural Recruitment provides you with fresh research participants matched from 2 billion people. It's a radically different approach, powered by live social data. We don't have a database - we find fresh participants, for every project, who give 47% more data.

GemSeek is a research and analytics firm founded by former senior managers at F500 companies. We help business leaders manage effectively the sales and retention cycles of their organizations. Our teams work closely with large multinationals in the fields of Customer Experience, Brand, Competitive Intelligence, Data Science, and Data Technology Solutions.

DataExpert - as the largest independent data processing company in Central-Europe, we provide advanced operations support across all sectors of market research. We support our clients with high quality services in survey programming, data processing, data visualization and custom IT development.

Our Sponsors

For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.

As the established expert in digital research data, Research Now SSI optimises market research through its data assets, innovative solutions, and consultative services to drive better business insights and decisions for companies and agencies around the world. As pioneers in originating online data sampling and the creator of the first B2B panel, we continue to provide robust research data through rigorous first-party consumer and B2B data collection for more than 3,500 clients worldwide. As a trusted provider of comprehensive research services and data solutions – such as survey programming and optimising sampling, and feature-rich automated research, integrated data, and advertising measurement – we enable powerful insights for competitive advantage.

Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi's platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It's also fast, delivering real-time results, beautifully visualised, within as few as six hours.

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.

We operate under the auspices of the North/South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Transport, Tourism and Sport in Ireland. We work closely with the two tourist boards on the island, Fáilte Ireland and Tourism NI, and with our partners in the tourism industry at home and abroad in delivering on our remit. Tourism Ireland's up to 150 staff create world-class marketing programmes in 23 markets across the world as well as centrally in Dublin and Coleraine.

Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.