It's no secret that Amazon is trying to turn the Kindle Fire/HD into the device that the entire family shares for content consumption, but now they've built a service that makes it even more relevant as such. Dubbed FreeTime Unlimited, the all-you-can-eat plan is serving up hot bowls of children's content, ready to be consumed day or night.

Among the unlimited content, you'll find books, games, educational software, movies, and TV shows - all just for kids.