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Although only one in three U.S. households owns a DVR, a significant number of viewers use their PCs as virtual DVRs to screen full-length shows, a poll for Advertising Age from Magid Media Futures has found. The top motivations for screening TV shows online include watching the shows at a better time for the user and being able to watch fewer ads online, according to this article.

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Only one third of online U.S. homes currently own a DVR, but almost everyone has a computer, and all those people increasingly are using them to watch full-length TV shows. According to this report, most viewers watch online because they missed the show when it was on TV, they can watch their favorite show anytime they want, it's free to watch, there are fewer ads and they can watch old TV shows that are no longer on TV.

Only one-third of online U.S. homes currently own a DVR, but almost everyone has a computer, and all those people increasingly are using them to watch full-length TV shows. According to this report, most viewers watch online because they missed the show when it was on TV, they can watch their favorite show at any time, it's free, there are fewer ads and they can watch old shows that no longer are on TV.