JLR Has Best July on Record

As the UK's leading manufacturer of premium luxury vehicles, Jaguar Land Rover (JLR) has just reported its best ever July retail sales of 44,486 vehicles, an increase of 34% compared to July 2015. The month’s record performance has been driven by strong sales of the Land Rover Discovery Sport, the Jaguar XE and the F-PACE.

JLR sold 336,052 vehicles in the first seven months of 2016, up 23% on the same period in 2015. In July, JLR has delivered a particularly solid performance in China and North America with retail sales increasing by 64% and 51% respectively compared to the previous year. Retail sales were up year-on-year across all other regions with 38% growth in the UK, 24% in Europe and 2% in other overseas markets.

An interesting snippet to take from the figures; is that Europe was the poorest growth market for JLR. With booming sales on all other continents, JLR is certainly showing that innovative luxury UK brands will sell the world over and the concerns over Brexit are not the end of the world...