Serge boost St Thomas Major League with $3.1m injection

Serge has once again demonstrated its commitment to the parish of St Thomas by sponsoring the St Thomas Football Association Major League to the tune of $3.1 million

Details of the sponsorship was announced at a launch at the York Complex on Saturday.

The sum represents the largest single sponsorship for the parish and the region in recent time.

Group marketing manager at Serge Kerrian Johnson said when her company was approached by the St Thomas FA, the decision to come on board was a no-brainer, as the dairy company is fully aware of the power of sport in creating teamwork while building communities.

Jamaica Football Federation President Michael Ricketts, who spoke at the launch, commended Serge for fostering this relationship with the parish's football.

Wayne Thompson, president of the St Thomas FA, while commending Serge for the vision in sponsoring the FA, said the partnership is deal as the company maintains operations close to the York Complex, the unofficial headquarters of football in the parish.

Eleven teams will participate in two zones playing home and away in the preliminary rounds, after which there will be an inter-zone phase that will taper off into two-way semi-finals and a final.

In the opening games immediately following Saturday's launch, Bath and Port Morant All Stars ended 0-0, while Romaine O'Hara's 18th-minute strike gave Berlin 1-0 lead over Yallahs before the match was called off with 60 minutes played due to bad light.

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