OpenText Web Content Management Systems (CMS)

Overview

Business Needs

Products

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Overview

Web Content Management Systems (CMS)

OpenText's selection of CMS products give you full control of your websites, so you can engage visitors with a dynamic online experience that targets their growing and changing needs by providing a responsive design that defines your brand and generates business.

With the rise of both content and mobile marketing, interacting online requires relevant, content-centric exchanges and web design compatibility with a myriad of mobile devices. To meet customer expectations your website must be adaptive and provide a seamless experience across platforms and devices.

OpenText Web Content Management Systems are an enterprise-scalable family of products built for high-volume, transaction-oriented web applications across customer-centric, multi-channel touch points – Intranet or extranet, public or private.

Real-time customer insights and social analytics allow you to measure content consumption patterns and the impact of your marketing campaigns, ultimately allowing you to focus on optimizing the quality of your content offering and identifying new ways to transform customers into loyal brand advocates.

Business Needs

Customer Experience Management Solutions

Not every Content Management System (CMS) is designed to address the complexities and speed that organizations need today. To prosper, you must think mobile first, be bold, enforce brand consistency, and engage in social communications through community-driven websites. OpenText solutions are designed to assist in digital marketing efforts, enabling you to amplify your online marketing strategy, manage your global brand, embrace social business, and produce effective customer communications.

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Customer Stories

Within 18 months, we achieved hard-dollar ROI on this project. That doesn’t include the soft benefits—the risks that were avoided and future costs that we might have incurred. We identified $1 million in savings by consolidating the bank websites onto one Web Content Management platform. In addition, by upgrading to the latest version of Web Experience Management rather than moving to another platform, we saved $400,000 in licenses. I was very, very pleased with the ROI on this.