A$AP MOB SHOP / ECOMMERCE

ClientA$AP Rocky / RCA Records

GoalTo create a fully custom A$AP branded e-commerce experience as well as develop and produce branded fashion items to sell.

Process & Methods

User & Brand Research:We spoke in depth with the label and management. Pulled all available analytics to understand the demographics of his fan base as well as reviewing the data from the current e-commerce store that was selling music product and t-shirts.

We then worked closely with them to develop clothing ideas to sell.

OutcomeWe won two awards:-Interactive Media Awards for Outstanding Achievement in Fashion & Style-Interactive Media Awards for Outstanding Achievement in Retail