Practical strategies for the role of digital in your business

Digital Transformation

Digital transformation is the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.

More than ever before must we own the customer experience. Customer expectations are changing and AI and machine learning make it possible to offer extreme personalisation. Multi-channel is no longer enough.

We naturally approach digital transformation from a customer or consumer perspective, as technology enables us to drive new value. But our employees are also major stakeholders in this process. What (new) skills will they need to come along on this journey?

If you want to compete for the future, your investment is required in technology and business models as well as in human capital. It’s almost a bit counter-intuitive, without incurring costs to compete for the future you cannot compete for the future.

Digital transformation is not the same as automation. That’s digitelisation.

Digitelisation is only to sprinkle a bit of digital stuff over something “old” e.g. kiosk check at airports. It’s automation and improvement, but not in blue ocean territory. Instead it’s modernising and old system.

Transformation means you set your business around technology and around behaviours. Think Under Armour or Tesla.

Independent support throughout the digital transformation journey

We are experienced independent consultants who can guide your through all steps of the journey;