Free starter kit

For instance, yesterday I passed a truck that had a web site address along the top, with an offer of a free starter kit. Further down, it said, “dry cleaning services.”

Without knowing anything more about the company, I can’t tell if this is a good offer or a bad one. And, who is the kit for? Are they trying to reach would-be owners of dry cleaning stores (with a starter package to set up shop)? Or consumers with dirty clothes?

What are the terms?

If they’re offering dry cleaning services to consumers, why do I need a starter kit? What’s in it? Why would I want one? Don’t I just bring in my clothes? Or, do they pick up and deliver, and offer a starter set of forms or labels of some kind? It didn’t say.

An offer is no good, particularly one on the side of a truck, if its terms are unclear, the audience is fuzzy, and the benefits are unknown.

What’s your offer? Have you tested it? Tried 20% off versus $10 discount? Is everything spelled out clearly? Go take look. I’ll wait. Come back later and let me know what you found.