This is What Happens When You Play Too Much Xbox One

Published on January 16, 2014.

Ever experience that sensation of having playing too much of a video game and the world around you starts to morph into that game? Crispin Porter + Bogusky captures that funny phenomenon in its latest ad for Xbox One, directed by Hungry Man's Bryan Buckley. It stars young man who observes himself getting torn to shreds in the bathroom mirror, after playing gladiator-themed title "Ryse: Son of Rome."

Until now, the Xbox One has been delivering ads that promote the multi-purpose, and multi-demo reach of Microsoft's latest console. This new ad, like its main competitor Sony Playstation 4, takes a decidedly gamer focus. As Microsoft said on the Xbox blog, "We invite you to get lost in a new generation of games. If it were any more real, it would be real."