90% of shoppers research a CPG product before making a purchase. Of those shoppers, 80% of them research on digital devices. While these stats emphasize the influence digital experiences have on purchase behavior, 90% of people are still going into the store to purchase products. People are researching online and purchasing offline. This poses a […]

With Google’s recent decision to close the beta of their Attribution 360 measurement platform, many businesses are in a position where they need to find an alternative solution. Knowing how difficult it is to find an analytics platform that measures the effectiveness of marketing investments among channels, locations and devices, Ovative Group created Google Withdraws […]

With the ongoing shift of customer engagement and marketing budgets to digital channels across industries, C-Suites are demanding for the ability to measure the impact of digital based on a holistic view of enterprise results. Are you feeling the pressure?

There are multiple measurement solutions available to marketers today. While these tools undoubtedly provide value, their core strengths are often misunderstood, and adopting organizations can quickly become lost in a sea of seemingly unusable data. Overlap in tool capabilities causes conflicts in measurement results and further confusion among analysts.