Google AdWords Grants Updates In 2018

Google helps more than 35,000 non-profit businesses by offering free advertising in Google AdWords Grant accounts for up to $10,000. Starting January 1, 2018 Google made several changes to their policies for these accounts in order to raise standards of quality and to add clarity.

Changes Made to Grant Accounts

Mission-Based Campaigns

Each ad and keyword in a Google Ad Grants AdWords account needs to;

reflect a non-profits primary mission

be relevant to the non-profits programs and services

be specific in order to provide a good experience for users.

There has been little restrictions on the keywords that could be used in grant accounts previously however, this has now changed. The following, taken from Google’s Mission-based campaigns page, is no longer allowed:

Branded words that you don’t own like “YouTube” or “Google” or names of newspapers or other organizations

Any personalised suggestions and notifications of non-compliance will be sent through in-product notifications.

These policies are specific to Ad Grants accounts, but these accounts also need to ensure they are following standard AdWords policies also.

If you are a non-profit business and do not know about Google Ad Grants accounts, or you have an account and are having trouble implementing these changes, contact us at The Online Co. We’re here to help!

The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!