Manufacture and market the world’s only flushable diaper. Every day in the U.S., 50 million waste-filled diapers go into the landfill where they sit for up to 500 years. Diapers are the third-largest contributor to landfills. Flushing puts poop where it belongs — in the toilet. Not the landfill.

What are you working on at the moment?

The gDiaper goods.

Thrills and spills of a start-up, and we’re right in the middle of the whitewater, as our chief culture officer says. We’re gearing up for national rollout and preparing to launch a fashion line of our “little g” pants.