Marc Jacobs Sexifies Pool Gear to Protect Pricey Highlights

Leave it to fashion master Marc Jacobs to create the perfect swim cap. Designers usually create sultry, sexy swimwear for summer, but Jacobs has gone the other way (as usual) and reinvigorated this poolside accessory instead.

These Marc Jacobs swim caps are sure to have fashionistas fighting for them. Best of all, they're priced to move at $10 U.S., so why not pick one up?

Implications - Consumers are looking to make bold aesthetic choices in traditionally banal areas. By adding some color and a more streamlined form, products can appeal to customers with a penchant toward ostentatiousness. Companies should take into account -- both when designing and marketing a product -- that consumers want to stand out.