We work with both start-up and established companies to ensure marketplace success for products that are disrupting the current system.

Fostering the Next Generation of Innovators

We connect food scientists, students, culinary experts, and entrepreneurs with opportunities in the academic and nonprofit sectors.

Educating Institutions

We educate grant-making institutions, corporations, and governmental bodies about plant-based and clean meat R&D as a critical component of endeavors related to sustainability, climate change, and global health.

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Promoting Plant-Based Products

We work with restaurants, grocery stores, and foodservice companies to increase availability of the best plant-based options on menus, in grocery stores, and in cafeterias.

Richard BransonNeck Short Tee Round Sleeve Printed GIRLS CAN Letter DO ANYTHINGFounder of Virgin Group

Earlier this year, the Missouri governor signed an omnibus bill that contained language prohibiting “misrepresenting” any product as “meat” that does not come from a slaughtered animal. We just went to court to stop it.