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In the latest out of home advertising campaign for Captain Morgan, Diageo are promoting Captain Morgan and ‘Colaaaaaarr’ and encouraging consumers to ‘order like the Captain’.

Cola is a widely used accompaniment to the popular rum drink and Captain Morgan have promoted this mixture on a variety of outdoor formats, including 48 Sheets, Golden Squares, CommuterPoints, Metropanels, Luas Straplines and Transvision Screens at rail stations.

The pirate-theme associated with Captain Morgan is clearly present in the creative in this campaign, through such copylines as ‘Colaaaaaarr’, which is emphasised on a 48 Sheet illumination special; plus a photo of Captain Morgan on a Golden Square poster, sharing a Captain Morgan and Cola with his Dublin crewmates.

Carat and Source out of home worked on the planning for this campaign.