Perfect Harmony: How You Can Help Write Carly Rae Jepsen’s Next Hit

Carly Rae Jepsen, whose pop smash “Call Me Maybe” topped the
charts last summer, is putting her next hit in her fans’ hands.

The Coca-Cola Perfect Harmony program is giving American
Idol viewers and music lovers the chance to help Jepsen select
the lyrics for an original song she will debut during the season finale on Wednesday,
May 15. Fans can visit www.AmericanIdol.com/perfectharmony
by May 14 to provide input on her new song, which will be available for
download (up 20,000 copies) after her on-air performance by entering a code found under the
cap of specially marked Coca-Cola products.

Jepsen, who competed on Canadian
Idol in 2007, jumped at the chance to give fans a virtual seat at her her
songwriting table.

“I know even with this past year, it's been a big part of my
process, hearing what the fans love,” she told
MTV News. “And it seemed like a crazy challenge to write a song with three
different versions to it and allow the fans to kind go choose their favorite
and help me create not only that, but the performance itself."

Coca-Cola Perfect Harmony debuted in 2011 with Taio Cruz and
continued in 2012 with Jason Derulo. This year’s campaign features a few new twists.
In addition to having a say on Jepsen’s lyrics, fans can weigh in on aspects like
set design, backup dancers’ wardrobe and stage effects.

“Some music fans are not quite as into lyrics, and may enjoy
more of the theater and experience of how a song comes to life onstage,”
explains Jessica Frankel, associate brand manager, Coca-Cola. “We’re talking to
them, too.”

Jasmin Hodge, senior entertainment marketing manager for Coke's sparkling brands, called Jepsen the perfect fit for the program, which celebrates
emerging artists on the cusp of super-stardom.

“This collaboration feels right for several reasons,” Hodge says. “Carly is still in the early stages of her career, so she’s anxious to
make sure her fans know how much their support means to her. Also, she has a
vibe that’s optimistic, upbeat and positive… just like Coca-Cola. Finally,
she’s a great songwriter, so we knew she would create a unique and compelling
song for us.”

Fans who make a selection will be entered into a sweepstakes to win
Coca-Cola and American Idol goodies, including a grand prize trip for two to
the season finale to see Jepsen perform the song live.

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.