WWTI parent inks deal with Buffalo Bills

August 6, 2018

WATERTOWN, NY — Nexstar Media Group, Inc. (Nasdaq: NXST) and the Buffalo Bills announced today a new content partnership for eight media markets across New York State and Pennsylvania that will significantly expand game-day coverage and related programming to over 1.85 million TV homes.

As the new Official Broadcast Home of the Buffalo Bills, eight Nexstar affiliate stations reaching over 4.2 million potential viewers will air three preseason games, The Sean McDermott Show and other expanded content offerings featuring the NFL team. The multi-year agreement greatly expands the reach and coverage to Buffalo Bills fans across the region.

The Nexstar stations that are now the Official Broadcast Home for the Buffalo Bills are:

The agreement includes three upcoming 2018 preseason games for the Buffalo Bills and extensive coverage of all regular season match-ups:
Caroline Panthers at Buffalo Bills August 9 th 6:30 pm
Buffalo Bills at Cleveland Browns August 17 th 7:00 pm
Buffalo Bills at Chicago Bears August 30 th 7:30 pm

Theresa Underwood, Senior Vice President &amp; Regional Manager, Nexstar Broadcasting, Inc. commented, “Nexstar is committed to bringing more exciting local programming and sports content to the local communities that we proudly serve across New York and Pennsylvania and we are thrilled to launch our new multi-year partnership with the Buffalo Bills and Pegula Sports and Entertainment.

As the Official Broadcast Home of the Buffalo Bills, we look forward to bringing unprecedented game-day experiences and coverage of the best gridiron matchups directly to the homes of local viewers on a scale that no other station group can deliver so that football fans can follow their favorite team in a way that was not possible before.”

Kim Pegula, PSE President and CEO commented, “Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania. Teaming up with Nexstar and its highly rated network of affiliates made the most sense to help us accomplish our goal. We are looking forward to building a broad partnership with Nexstar across many of our properties.”

David J. Males , Vice-President & General Manager, WWTI-ABC 50 said, “We are thrilled to be the Official Broadcast Home of the Buffalo Bills! For our viewers, this partnership means we will have the most exclusive, comprehensive Bills coverage. From training camp and the pre-season, to the regular season and hopefully the Post-season – we will be all over it!”

In addition to the three preseason games in 2018, each station will broadcast a special Buffalo Bills Pregame and Postgame show featuring inside access to the team. These programs will be an extension of Buffalo Kickoff LIVE, the region’s weekly Sunday morning show focusing on the Bills .

This will air on WWTI ABC 50 Sundays at 11:30am beginning September 2 nd .

As the Official Broadcast Home of the Buffalo Bills, the stations will carry The Sean McDermott Show each week featuring the Bills’ Head Coach. The 30-minute program is produced by the Buffalo Bills and gives Bills fans inside access to their favorite team . This will air on WWTI ABC 50 Sundays at 11am beginning September 2 nd .

Nexstar’s commitment to the Buffalo Bills will also include local newscasts across the state and our trusted digital platforms. Fans can expect to see daily reports and features on the Bills in all eight markets during local newscasts. In addition, a special section will be created on each station’s website offering information to local viewers and ways for fans to engage with the reporters and pro-football experts. Together, Nexstar’s websites across these eight markets generate over 2.9 million page views per week offering the Bills more exposure to their fans than ever before.