As promised, here's a bit about how to write an effective fundraising letter.

Today I'm going to tell you two keys:

First, you need to ask people three times. At the top, in the middle, and again at the end.

Part of the ask is to give people a RANGE of amounts. People tend to pick towards the middle of the range. Even if you never receive a single donation from the top, those possibilities, they serve their purpose by pulling people towards your intended giving range.

Second, the more specific you can tell people what the donation is for, the more you can personalize the ask, the better. Tell folks, look... this is for MAGGIE. It's for her food, rent, electricity and medicine.

Tomorrow... the key to ALL Fundraising as quoted from one of the most effective fundraisers I've ever known. *smiles*

At the end of the letter, make a final request..

All we still need is $185 in Subscriptions. Please, won't you SUBSCRIBE today?$200, $100, $50, $20, $10, $5, or in any combination.