MONTREAL, QUEBEC--(Marketwired - Feb. 11, 2014) - Canadian children's clothing consignment boutique Minitrade.ca has announced an online makeover featuring multiple user-friendly features as well as a sleek new design. First launched in 2012, the e-tailer is Canada's largest online consignment store dedicated to kids' fashions, now boasting 10,000 active members. Minitrade.ca offers busy parents the opportunity to purge their cluttered closets and purchase new and pre-loved clothing from the brands they love and trust for their kids at 70% off the retail price. The fresh look promises consumers ease-of-navigation, while offering the same value Minitrade.ca members are accustomed to.

Today, Canadians indicate convenience and value is key for them when shopping, and parents are turning to the web rather than the mall for their shopping needs to save time and money. By updating the website to include a sleek new interface and enhanced features, Minitrade.ca founder Isabelle Doucet is hoping to please current customers while attracting new shoppers to the site.

"We want to keep ahead of the curve when it comes to online shopping trends, and continue to make it easy for parents to shop with us," says Doucet. "I'm a mom running a business, so I understand firsthand, the demands on parents today to manage it all while meeting their families wants and needs. Our site caters to that notion - so whether you're looking for beachwear in the off-season, some extra garments to supplement an unexpected growth spurt, special occasion apparel, or great basics for school and play, we offer a large array of items to suit everyone's shopping needs - and now they're even easier to find."

To stay attuned to what parents are looking for in their shopping experience, the Canadian e-tailer has researched and realigned the site's design and features to meet today's busy parents' needs. Updated elements include:

Search and find exactly what you're looking for

Shop by store, brand, size, season and colour

Improved navigation

Easy to use search filters allow for a more tailored shopping experience

Detailed item descriptions

Condition and fabric blend descriptions available for each item

Personalized shopping experience

Minitrade.ca will remember what you purchased last time and find you new items that compliment them!

In addition, Minitrade.ca is expanding their product inventory to meet the needs of their growing customer base. Parents with pre-teens will now enjoy shopping the site for discounted fashion-forward items and planning for additional category growth in the near future is underway.

About Minitrade.ca

Founded in 2012, Minitrade.ca is Canada's premiere online children's clothing retailer, offering true value to Canadian parents with convenient, high quality, on-trend looks for kids at great prices. With a quickly-growing community across Canada actively trading, buying and selling brand new and pre-loved items from conventional and designer brands, Minitrade.ca helps meet price-and eco-conscious Canadian parents' needs for children's clothing without sacrificing style or quality.