“Is it possible, in the final analysis, for one human being to achieve perfect understanding of another?

HARUKI MURAKAMI

UX is not limited to a screen, it is all around us. It comes in waves of instances from the type of cup your coffee comes in, to the rainbow keychain on my keys. It is the micro-interaction, the intent. It is how we interact with our things on a daily basis. UX allows us the opportunity to optimize our lives in spectacular ways.