Monday, February 25, 2013

Consumers
may notice something new in Busch Gardens advertising campaigns launching in
January: a new brand mark. The company debuts a new look for the Busch Gardens
brand mark, or logo, seen first in 2013 broadcast, print, digital and
out-of-home advertising campaigns. The new brand mark will replace the old one at
both park locations in Tampa, Fla., and Williamsburg, Va., over the next
several months.

Over
the past two years, extensive guest research was conducted through both
quantitative surveys and qualitative focus groups, to better understand guest
perceptions about the Busch Gardens brand and what drives their choice to visit
the parks.These consumer insights helped influence
the development the revised logo.

“For
more than five decades, the Busch Gardens parks have been known for offering an
unparalleled mix of thrilling coasters, entertaining shows, natural
environments and animal encounters,” said Michael Hartman, Senior Marketing
Officer for the Busch Gardens brands. “The new look will help consumers better
identify the Busch Gardens brand with those experiences and memories when they
visit these parks.”

The
logo evolution includes a newly refined font type in a color palette better
representing the lushness of the parks’ natural landscapes, as well as new iconography
in the form of a “Coaster Tree.” The new icon is the expression of both a coaster
and a tree, the intersection of thrills and nature, visually portraying the fun
that guests experience at both Busch Gardens parks.

ORLANDO,
Fla. (February 19, 2013) –Construction
is on-schedule at SeaWorld Orlando’s new attraction, Antarctica: Empire of
the Penguin, and the park has announced May 24 as its grand opening date.

Antarctica:
Empire of the Penguin – sure to be Orlando’s must-see new attraction- will transport families into a rarely seen, icy
world. They’ll feel the majestic grandeur of the South Pole and see it through
the penguins’ eyes on an exhilarating, first-of-its-kind family ride. They’ll
explore a massive penguin colony in an expanse that envelops them in cool
extremes, both above and below the penguins’ icy world. It’s a must-see,
one-of-a-kind theme park experience only at SeaWorld in Orlando.

Fans
wanting to explore even more of SeaWorld’s thrilling, chilling new adventure of
a lifetime should download the free Antarctica app, available now for
iPhones, iPads and Android devices. The app can be downloaded at SeaWorldOrlando.com/Antarctica.

The
app is full of incredible create-and-share videos and photos, where fans can
swim, march and dance with penguins. They can place their face onto an
Antarctic explorer. And the best part? All of videos and photos can easily be
shared with family and friends through social media channels -- Facebook,
Twitter and You Tube – and can be emailed, too.

The
app is also the place to get the cold, hard facts about penguins and
Antarctica, watch incredible behind-the-scenes teaser videos about the “making
of” SeaWorld Orlando’s newest attraction, Antarctica: Empire of the
Penguin. Fans can even enter the Family Voyage Sweepstakes to win a trip
to Orlando!

SeaWorld
Parks & Entertainment inspires millions, through the power of
entertainment, to celebrate, connect with and care for the natural world. The
Company has been creating innovativeentertainment experiences that
blend imagination with nature for more than 50 years and is best known for its
11 U.S. theme parks, attractions that hosted more than 24 million guests in
2012 and include the beloved SeaWorld®, Busch Gardens® and Sesame Place® brands. The
parks offer guests a variety of up-close experiences, from animal encounters
that invite exploration and appreciation of the natural world, to thrilling
rides and spectacular shows. In 2011 SeaWorld Parks & Entertainment
began expanding its popular brands into media and entertainment platforms to
connect people to nature and animals through movies, television, and digital
media; plus began developing new lines of licensed consumer products.

SeaWorld
Parks & Entertainment is one of the world’s foremost zoological
organizations and a global leader in animal welfare, training, husbandry and
veterinary care. The Company maintains one of the largest animal
collections in the world and has helped lead advances in the care of species in
zoological facilities and in the conservation of wild populations. SeaWorld
Parks & Entertainment also operates one of the world’s most respected
programs to rescue and rehabilitate ocean marine animals that are ill, injured
and orphaned, with the goal of returning them to the wild. The SeaWorld® rescue
team has helped more than 22,000 animals in need over the last four
decades.

SeaWorld
Parks & Entertainment employs more than 21,000 people nationwide.

Wednesday, February 13, 2013

Party along with Alex the Lion and his friends as they vacation with guests
at Busch Gardens. The original live musical show features singers,
dancers and rock/pop music performed by a live band.

Sing, clap and dance along to original songs and party favorites as you join
the Madagascar characters on their full throttle Busch Gardens
adventure.

Guests will have the chance to meet the characters and take photos with them
as part of each scheduled performance.

An exclusive experience featuring reserved show seating, meet and greet with
the characters and lunch will be available soon.

Special merchandise exclusive to the park will be available as well.

With “Madagascar Live!” comes an exciting change to Stanleyville Theater.
Busch Gardens® Tampa Bay's landmark theater will be refurbished, and
will become enclosed and air-conditioned for the comfort of our guests.

Monday, February 4, 2013

ORLANDO,
Fla. –
SeaWorld Orlando hosts an exciting concert lineup for its Bands, Brew & BBQ
Festival, Saturdays and Sundays, February 9 – March 17. This year’s event will be bigger and better than ever with two
additional weekends of sizzling BBQ and incredible concerts.

Bands, Brew & BBQ is included with park admission.And the
best way to experience this festival is with a Fun Card where you pay for a
day’s admission and come back all year –
with no blackout dates – to experience all of SeaWorld’s remarkable events.