Food Lion campaign aids Easter Seals

Published: Tuesday, February 12, 2013 at 3:22 p.m.

Last Modified: Tuesday, February 12, 2013 at 3:22 p.m.

SALISBURY | Food Lion will launch its annual Easter Seals Shop & Care fundraising campaign Wednesday, aimed at raising millions of dollars to assist children and adults with disabilities in Food Lion's more than 1,100 stores. The campaign will run through March 12.

Customers may participate by purchasing specially marked products from more than 100 manufacturers who support Easter Seals' mission to help children, families and adults with disabilities address life's challenges and achieve personal goals. In addition, customers may make a donation of $1 or more at checkout. For each at-register donation, customers will receive a coupon booklet with more than $9.50 in coupons from Proctor & Gamble and Kraft Foods.

In addition, shoppers can purchase specially marked boxes of General Mills cereals, and General Mills will make an additional donation to Easter Seals, up to $50,000. When cases of Food Lion's store brand, My Essentials, water is purchased, the company will make an additional donation, up to $250,000.

Food Lion and its customers have helped raise more than $33 million for Easter Seals since 1991.

Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.