A Glasgow fashion e-commerce start-up business which launched in early August 2016 is already receiving attention from some of the biggest names in the industry.

Innovative fashion accessories brand NU BLVCK is the brainchild of Glasgow entrepreneurs Andrew Vincent and Becca Flory, with ethics at its core and is now being recognised by fashion figures such as Livia Firth and Lucy Siegle - two women who are very publicly fighting against fast fashion.

Livia Firth (wife of actor Colin Firth) is the founder and creative director of Eco-Age, an ethical consultancy business based in London as well as being a UN Leader of Change and an Oxfam Global Ambassador.

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In 2013, Eco-Age launched the “Green Carpet Challenge” a project which mixes red-carpet glamour with ethics to help raise the profile of ethical and sustainable fashion, with the likes of US editor of Vogue Anna Wintour, Scotland’s very own Christopher Kane and Harry Potter star Emma Watson all backing the project.

And now Livia is supporting NU BLVCK, with the brand being featured as part of the Eco-Age "Eco Loves" campaign across social media.

As well this welcomed publicity, author and ethical fashion advocate Lucy Siegle published NU BLVCK’s A/W ’16 accessories collection in her “Well Dressed” column last week, complimenting the collection and describing the business plan as“Fashion’s New Model”.

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Firth and Siegle were also Executive Producers of the acclaimed film “The True Cost” which highlights in its grim brutality the ‘true cost’ of fast fashion in the wake of the Rana Plaza disaster in Bangladesh which tragically killed 1,130 people.

Becca Flory, co-founder of NU BLVCK said: “It’s an honour to be getting the attention of such influential people. Andrew and I watched The True Cost film around this time last year and it’s partly what inspired us to build a business which changes how things are done in the fashion industry.”

Every item is a "one of a kind" piece

Flory added: “Our new online platform connects our customers with emerging designers and artisans from around the world. We preview each designers' accessories collection - exclusively designed for NU BLVCK - with our growing community of customers who provide us with real time feedback (in sales) on each accessory before they go to our artisans for production in limited quantities (we'll only ever produce in small batches and made to order)."

Vincent also spoke of their unusual business model: "This approach cuts out the many layers of the traditional retail model and offers transparency to our customers who follow the creative journey from design to making.

"So as well as adding value to the customer and celebrating the designers/artisans our model reduces the masses of waste in the supply chain. Our first collection is designed and made here in UK.

Glasgow Live reported on Andrew and Becca's crowdfunding campaign which launched in early August to help fund the production of the first NU BLVCK collection and development of their e-commerce platform.

The campaign comes to an end midday on Thursday, 1 September and the duo are currently £4,000 away from reaching their goal.

Becca said: “We're absolutely delighted to be 73% funded with 4 days to go but we do need more support to reach our goal of £15,000."

Andrew added: “We’d love the people of Glasgow to get behind NU BLVCK. We’re trying to make sure the people who make our clothes are not forgotten regardless of where in the world they are.

"We want to ensure that they’re fairly paid and critically that artisan skills the world over are celebrated. We’re creating a business that’s already taking the global fashion scene by storm and we’re doing so right here in Glasgow.

"With the support of the people of Glasgow and Scotland, through our crowdfunding campaign, we can really get the business off the ground and show the world how it should be done!”.

Each of the accessories are only available to order in limited numbers, with every piece being 'one of a kind'.

Check out Becca and Andrew's collection and more information on their Kickstart campaign here, where you can pre-order the collection at a discounted price.