5 Benefits of a Career in Digital Marketing

Making a career change isn’t easy. It often involves a bit of a leap of faith: are you making the right decision? What if the career isn’t what you thought it was? It pays to understand what you’re getting into when you’re thinking of a new career so there are no surprises later. If a career in digital marketing is on your radar, learn about the many benefits of taking the leap.

Benefits of a Career in Digital Marketing

Digital marketing is one of the happiest jobs in America – in fact, marketing specialist jobs rank at number one for job happiness, and for good reason. There are countless benefits of a career in digital marketing, but here are a few of our favorites:

Flexible hours. One of the best features of a career in digital marketing is that it’s, well, digital. When all of your work is on the internet, you can access it from anywhere. Often, this brings a lot of flexibility in terms of hours worked and where you can do your job. Maybe you need to work from home (or from a cafe, for that matter). Many jobs allow digital marketers to work remotely, meaning

Be in demand. A great job makes you feel wanted, and digital marketing is among the most in-demand professions out there right now. Currently, there is a digital skills gap: there are countless digital job positions, but not enough people with the appropriate knowledge and training to fill those positions. That’s good news for marketers! It’s much easier to find jobs when you’re in demand, and when it comes to salary negotiations you’ll have much more power.

Exercise your creativity. Digital marketing is anything but “same old, same old”. In order to attract potential customers to their brand, marketers spend a lot of their time creating content such as blogs or emails, engaging on social media, and coming up with marketing campaigns. Every day brings something new, and digital marketers are always learning new skills. If you’re looking for an industry where you can exercise your creative skills to produce content you can be proud of, you’ve found it!

Have skills, will travel. As a digital marketer, your skills are transferable to almost any industry or agency. Digital marketing is important to every company, which means you’ll never feel trapped in a job you’re unhappy with. If and when the time comes to search for a new job, there will be openings to choose from across industries.

You don’t need a 4-year degree. One factor that often stops people from getting into a particular industry is the amount of education needed to get into it. For those who have not completed college, or who went to school for something other than digital marketing, the prospect of going back to school for four more years is daunting. Luckily, while education in digital marketing is important, you don’t need a bachelor’s degree to get into the field. Instead, enrolling in a digital marketing certificate program is an excellent way to gain the necessary skills to succeed in the industry.

Take the First Step

If you want to begin a new career path that will give you the flexibility and happiness that you’re looking for, it’s time to get started with digital marketing. Still wondering if it’s the career choice for you? Get your free guide to learn more.