As of June 30, A.G. Lafley will be returning to lead the world’s largest consumer products company, Procter & Gamble. The once-and-future CEO has a corporate odyssey before him–and from what we’ve seen, he’s armed himself with a few secret rhetorical arts.

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As we know from back in 2005, Lafley is a man of quests. As Harvard Business School professor Rosabeth Moss Kanter recently noted, one of his first tasks will be convincing his executive team to take risks in an uncertain environment–something humans aren’t biologically equipped to do.

Luckily for the conglomerate, Lafley knows how to have a creative conversation: As our sister publication Inc.recently noted, Lafley understands that people, when they’re trying to communicate, tend toward advocacy, where you make statements about the truth of your point of view, instead of assertive inquiry, where you state that you have a view–and that you may be missing something.

“It sounds simple, but this stance has a dramatic effect on group behavior if everyone in the room holds it,” Lafley explained. “One, they advocate their view as a possibility, not as the single right answer. Two, they listen carefully and ask questions about alternative views.”