How rich is Britain's No.1 reality TV star Katie Price?

In the latest in our Celebrity Money series, where we examine how the rich and famous made their fortune, we look at the business dealings of Katie Price...

Katie Price's turbulent private life never seems to distract her for long from the business of making money.

The former glamour girl's wealth is now said to run between £30m-£40m, proving she had a head for business even if it was her body that provided her first big break 15 years ago.

Price, formerly known as Jordan, spreads her commercial tentacles far and wide with cash generated not just from television shows and books but from her own branded goods and enterprises.

Glamour: Price has a talent for turning a profit.

And the deals just keep on coming, with Price, who has made self-publicity into an art form, recently setting up Black Sheep Management to find a high profile model, a process which will be featured in a Sky Living series launching this autumn.

The programme will follow Price's search for a male or female model with 'model looks, a killer body, bags of ambition, a rock-solid personality, the desire to better themselves' – in other words someone a bit Price.

This follows hard on the heels of Price signing a £1m contract to front an eight-part US reality television series called Make Me a Hunk, which starts filming in Los Angeles this summer, plus a new book deal with Random House reputed to be worth £5m.

Glamour #1: Price captures the refined look

While her earnings increased steadily year on year after she started out as a Page Three girl on The Sun, they began to seriously rocket following her appearance in the reality TV show I'm A Celebrity.... Get Me Out of Here in 2004.

After pairing up with Australian pop singer Peter Andre on the series and marrying him in a lavish ceremony (for which the rights were sold to OK! magazine for at least £1.75m) she started coining it in.

The pair featured in a string of fly-on- the-wall tv shows for ITV2, including the Katie and Peter series, which charted their marriage, celebrity life both here and in the US and the arrival of their two children Princess and Junior.

Glamour #2: Price harks back to her p.3 days

Even when the relationship ended in divorce in 2009 the television shows continued with titles such as What Katie Did Next focusing on her life after Andre - including her marriage to cage fighter and actor Alex Reid, which netted a useful £1m sum in OK! magazine coverage rights.

That marriage failed within a year but she must be hoping to recoup the cost of any settlement by relaying the relationship's demise in her next autobiography. And her television life goes on with Price now appearing on Living TV.

Shrewd businesswoman Price, who was born in Brighton on May 22 1978, has in the past topped up her income with sales of her own lingerie through supermarket giant Asda in a three-year deal worth £1.5m and jewellery through High Street retailer Argos.

She currently rakes in extra cash from calendars and her own perfume brand and recently launched a designer clothing range called Day 22, which includes a gold sequin-embellished hoody priced at £148.

Creditsafe, the business intelligence company, revealed earlier this year that Price is the most credit-checked female company director in the UK.

Interested parties can look up her links to Jordan Trading, the company which controls sales of calendars and other merchandising and KDC Trading, the company behind her KP Equestrian company set up by the horse-made Price in 2008 which sells items such as an £80 diamante bridle and denim jodhpurs.

Price, who is now dating 25-year-old Argentinian model Leandro Penna, has enjoyed spectacular success with book sales, publishing three autobiographies (You Only Live Once was the second best selling celebrity autobiography of Christmas 2010 and has just come out in paperback), five ghost-written novels (last year's Paradise sold nearly 13,000 in its first week) and two series of children's books, one of which, Katie Price's Perfect Ponies netted her a £300,000 advance from Random House.

The new multi-million pound deal with the publisher will include another novel and although she openly admits she does not write them herself Price is reported to devise the plots.

Despite her financial success, things have not always run smoothly in Price's personal life. A relationship with footballer Dwight Yorke produced her first child Harvey in 2002, who suffers from autism and is partially blind.

Watchdog Ofcom earlier this year censured Channel 4 for allowing the broadcast of a joke by Scots comedian Frankie Boyle mocking Price's son's condition - although no apology ensued and the channel defended the joke as satire.

Celeb queen: Katie Price at the launch of Angel Uncovered

Nor have all Price's career moves borne fruit; her attempts at making money from singing have been mediocre at best, including a failed bid to represent the UK in the 2005 Eurovision Song Contest.

Price spends her free time with her family and horses at a seven-bedroom mansion in Woldingham, Surrey that she bought with Andre for £2.5m in 2008.

According to the Sunday Times 'Young' Rich List 2009 Price was in 12th place with wealth of £30m, up five places on the year before. Since turning 30, nearly three years ago, she is no longer eligible for this particular list but since then she has been busier than ever building her one-woman money-making empire.