BANCO DO BRASIL

“Brands are like people:
they have a personality, attitude and stories to tell”.

Zanna

Banco do Brasil requested that we create a signature sound for its 200th anniversary celebration. Zanna Sound created a lot more than this since a nationwide brand of this importance deserves a lot more than a signature. It was a unique opportunity for Zanna Sound since the sound branding concept was still in its dissemination phase and no nationwide brand had yet done a conscientious job of using the sound branding methodology to align all its points of sound contact. Thank you, Banco do Brasil, for opening doors and for the beautiful work we did over 2008 and 2009!

THE PROJECT

Study: developing the personality traits and sound archetypes

Creation: musical theme, sound logo and brand voice

Applications: all the films and spots shown in 2008 in 2009, call waiting for CCBB, presentations and events