Ken Pfeiffer says a well-stocked adult section gave them an "edge" against other bookstores that were too afraid of the taboo.

"It's just a sad day for bookstores." says Francis, 86. "Things change. They don't sell buggy whips any more."

Ken Pfeiffer

Francis Pfeiffer and his two sons, Ken and Curtis

In 1959 Francis was just a World War II veteran working as a parking lot attendant near the Fox Theatre. The way he tells it, he was returning from lunch from one day when he passed a bookstore with "Going Out Of Business" taped to the front door.

"Well, I told the owner I would be interested in owning a book store. He says: 'See this bushel basket? If you take over the bills in this basket you can have the store.'"

Francis paid off the roughly $2,500 in bills crumpled in that bushel basket. Over the next five decades he opened stores across the St. Louis area; at the height of his business' success in the late '70s, he was running fifteen simultaneously. He retrofitted two trucks into book-mobiles and drove them to flea markets in surrounding states, and bought up dozens of struggling mom-and-pop stores in order to raid their inventories.

Francis Pfeiffer

Francis Pfeiffer modified two trucks into book-mobiles, one of which is shown here parked at a flea market in the '70s.

Nearly all Francis' stores featured an adult section, and right from the beginning this made his chain different from his competitors. Ken says that their stores have been sued for obscenity, picketed and denounced by various religious organizations.

At the same time, Ken says, the store was always stocked with Bibles -- some contained both extensive religious books sections and adult sections on opposite sides of the floor space.

Ken walks over to a waist-high display case and extracts an old Playboy from 1969 still bearing a sticker from one his dad's first stores. A customer had traded it in recently.

"For most other book sellers, this is taboo," Ken sasy. "But from day one, that gave our business an edge. It doesn't matter to me; it's all media."

Danny Wicentowski

Ken says things started going downhill fast in 2009. Since then, sales have halved every year. Two other stores, Godfrey Bookstore in Godfrey, Illinois, and Book-n-Barber in Grafton, Illinois, will be closing in a matter a months.

As for Francis, he laments the fact that any customer with a smartphone has access to information that, in the pre-computer days, would have been privileged information to businessmen like him, industry experts. Now, everyone is an expert. "Things change," he repeats.

"I look back on all the bookstores that have gone out of business where I've come in and bought the inventory, and I think how they must have felt," he adds. "Now I know how it feels."