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Vision Art Corner

We are very excited to bring to you an informative series on Album Sales from award-winning photographer Bryan Caporicci. This series will help you to price and sell albums to all of your clients. Be sure to visit his educational site at http://www.sproutingphotographer.com

Last week, I published an article titled “How to sell a wedding album to every bride” and in it, I promised a follow-up article about how you can use sample albums as a sales tool in your photography business. When we first launched SproutingPhotographer.com 6 months ago, one of my first articles was titled “Sample Wedding Albums” where I talked about why it’s important to have sample albums in your studio. Today, I will talk more about the how-to mechanics of sample albums and how you can use them as a sales tool in your photography studio.
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Do you love having your images printed in beautiful albums for your clients? Do you care about quality, presentation and professionalism in your craft? Do every one of your clients get an album, though?

If you are like 80% of professional photographers, then your answer is most likely “yes” to the first two questions, and “no” to the last.
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You’ve probably been in a “buying situation” where you were overwhelmed with options, and I’m sure you’ve been a customer where the process to make a purchase was complicated and unclear. As a business owners, you must anticipate those potential buying roadblocks that could stall or even halt your clients from purchasing what they want.

You need to optimize the buying process and make everything easy to communicate, understand and decide on. This article will walk you through
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At a recent wedding Lauren and I had the opportunity to set up a photo booth. Photo booths have become a popular addition to weddings and are a ton of fun for party goers. I suspect we’ll see quite a few of them for the holiday season, and even more during next year’s wedding season.

First, a little disclaimer: there is likely no single right way to setup a photo booth. I’ve seen a variety of awesome setups all producing great shots, so feel free to adapt these instructions to your liking! Experiment! Have fun!
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Bleed lines are often misunderstood. Fundy contributed this helpful guide to better understand them when designing your book. Feel free to ask any questions or leave your comments at the end of this article.

An album reprint can be a costly mistake, going well into the hundreds of dollars. Know what bleed lines and cut lines are, can keep you from making this costly mistake.
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