HOT SPOT: ERNST & YOUNG: COMPLACENCY'S NUMBING EFFECT

Published on February 03, 1997.

Ernst & Young uses wry humor to illustrate how complacency kills business in two 30-second spot and cable TV commercials that broke Feb. 1. In one spot, a "We're Number 1" sign disintegrates to "We're Numb." Grace & Rothschild, New York, created the $15 million campaign, backed by print ads