KENNEWICK, Wash.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC real
estate brokerage network family, today announced that Prudential Now
Realty has joined the network and is operating as Berkshire Hathaway
HomeServices Tri Cities Real Estate.

The brokerage, which has served Tri Cities region of Kennewick, Pasco
and Richland for over 35 years, is known for its high-caliber agents and
quality service. It joins a network that in just 10 months has grown to
more than 31,000 agents and 907 offices operating in 46 states.

Broker/Owner Jeff Presby described Berkshire Hathaway HomeServices as
one of the most compelling brand opportunities to come along in real
estate. He said his brokerage’s new name better reflects its service and
expertise of the Tri Cities region and Benton and Franklin counties. “We
are elated to begin a new era as Berkshire Hathaway HomeServices Tri
Cities Real Estate,” Presby said. “The brand, inspired by the
world-renowned Berkshire Hathaway organization, is fresh and exciting
and will help raise our profile in the marketplace.”

Managing Broker Paul Presby said the brand will resonate well with Tri
Cities-area real estate consumers, and with top agents looking for a
dynamic, new brand. “We believe Berkshire Hathaway HomeServices is a
true ‘door-opener,’” he explained. “Clients will associate our brand and
yard sign with quality service, trust and integrity. Likewise, agents
looking to advance their careers will want to represent Berkshire
Hathaway HomeServices.”

“Our new tool suite gives our agents and their clients discernible
advantages,” said Broker/Owner Candace Monasmith. “We will cover more
ground with greater efficiency and effectiveness – that’s the best news
for our home-buying and selling clients.”

Stephen Phillips, Berkshire Hathaway HomeServices president, welcomed
Tri Cities Real Estate to the network. “With Jeff, Paul, Candace and the
team, we are well represented in eastern Washington,” he said. “We look
forward to the brokerage’s continued growth as a member of our brand.”

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate
brokerage network built for a new era in residential real estate. The
network, among the few organizations entrusted to use the world-renowned
Berkshire Hathaway name, brings to the real estate market a definitive
mark of trust, integrity, stability and longevity. Berkshire Hathaway
HomeServices in early 2014 was named “Real Estate Agency Brand of the
Year” by consumers in the 26th annual Harris Poll EquiTrend®
study of the largest real estate networks. Visit www.berkshirehathawayhs.com.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway
HomeServices. The company is a joint venture of which HomeServices of
America, Inc., the nation’s second-largest, full-service residential
brokerage firm, is a majority owner. HomeServices of America is an
affiliate of world-renowned Berkshire Hathaway Inc.