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The MScom Program is a part-time, postgraduate program for experienced communications professionals. Courses are conducted in English over a 21-month period and classes are held every other month for seven consecutive days. Based at USI Università della Svizzera italiana in Lugano,...

1. What is Clarity?
The problem with communication, according to Nobel laureate George B. Shaw, is the illusion that it has been accomplished. Indeed communication often fails because of a lack of clarity. Clarity or the state of being clear, lucid and distinct is...

As economies have begun to recover from the global financial crisis, business communication professionals are finding that they have to learn to navigate a "new normal." This was the theme of the 2011 IABC World Conference, held 12-15 June in San Diego, California. Over four days, nearly...

"Corporate Social Responsibility involves corporations voluntarily taking responsibility for improving conditions in society by going beyond fulfilling their legal requirements," says Hutter. "Taking responsibility on a global scale will be one of the most important topics over the...

GA: John, you visited Finnish association's main communication event, ProCom Day. What is your "take-away" from this event?
Several important "take-aways": ProCom Day illustrated, once again, the importance of Global Alliance member associations sharing their progress to...

The day's program included releasing the results of a survey conducted among ProCom's members. The results reveal that in the past few years Finnish organizations have started to give a lot more weight to CSR issues and to communicating on them, and that many communications professionals are...

The study, conducted in March 2011, indicates that communication professionals should reflect on new ways to cope with five topics: first, power and influence in their organisation; second, effective decision making; third, leadership style; fourth, social media governance; and fifth, basic...

An overriding theme of the CIPRA conference: The need for more "public diplomacy" to build greater international cooperation.
The Global Alliance was represented by immediate past-chair John Paluszek who, in his keynote remarks, stressed the opportunity for public relations in current...

The award has been handed over to Aleksandra Moorast of Corpore by head of the Baltic PR Awards 2011 jury Mr. Richard Linning, the 2011 president of the International Public Relations Association. Works were submitted to the competition in ten categories, Corpore's project was the only...