Marvell has announced that its ARM-based ARMADA 1500 SoC will be used in the …

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A statement issued by Marvell Thursday revealed that the next-generation Google TV reference design ditches x86 in favor of ARM. The Google TV products that are going to be unveiled at CES use Marvell's ARMADA 1500 SoC, which has a dual-core 1.2GHz ARM CPU.

This marks a big change for the Google TV platform, which was originally intended to run on devices with Intel's Atom chip. The Google TV product line provided the initial motivation for Google's efforts to officially support the x86 architecture in the Android software platform. Android is used at the core of Google TV.

The first generation of Google TV products failed to attract consumers due to high prices and limited functionality. A bitter dispute between Google and content providers led to users of Google TV products being blocked from some prominent streaming video sites.

The Google TV platform was recently overhauled in a major update that improved usability and exposed more functionality to users. One particularly significant improvement is that Google TV products are now capable of running ported third-party Android applications. Moving from the x86 architecture to ARM will improve the availability of third-party Android software on future Google TV products, because ARM-based Google TV devices will theoretically be able to seamlessly run existing Android applications that rely on native code.

The move doesn't look good for Intel, which has struggled to extend Atom chips outside the realm of netbooks. Intel and Google are still collaborating on Android's x86 support, however, and recently demonstrated Android 2.3 running on a Medfield smartphone prototype.