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Bershka

Bershka

Company: Inditex SA

Brand Value: US$1,748 million

Change since 2018: -6%

Headquarter city: Arteixo, La Coruña

Category: Apparel

Year of launch: 1998

As the most youthful brand within the Inditex group, Bershka targets bold fashion buyers who are up with the latest trends in fashion, music and technology. Stock is constantly updated and sold at highly competitive prices. Stores reflect the brand’s image, with lively graphics and projections, and contemporary furniture and lighting. These are frequently refreshed; a new stage-inspired image runs through its new Barcelona store in Portal de l'Àngel, and its renovated store in Puerto Madero (Mexico). There are more than 1,000 Bershka stores in over 70 countries, with new online launches recently in the UAE, Japan and South Korea. The brand has also launched two pop-up stores – one to support the UAE online launch, and another in Rome. In line with its youthful perspective on current trends, Bershka has launched a range of t-shirts featuring messages about equality and respect, in support of the Pride movement. Bershka is working with Italian singer Fedez on the launch of its “Misunderstood” collection.