Want impact? You have to connect.

Often, it’s the intangibles — interpersonal dynamics, standards of excellence, working style — that determine your comfort in working with a writer and the ultimate success of that association.

Promoting your company, cause, products or service means focusing on what’s important to your target. So, it’s essential to ask about relevant differentiators. Probe for the audience’s “hot buttons.” Seek untapped reasons for your audience to consider — and act on — the value you deliver.

Here are some of the guiding principles and qualities that Copy Kinetics brings to your project, client relationship and team: