Apparently, the USPS thinks the best way to get their folks to sell EDDM is to offer them a chance to win a trip to Las Vegas.

Also of note:

There is nothing, ZERO in this document advising USPS personnel to be careful not to down sell, to advise them NOT to try to sell EDDM to currently-paying-full-rate customers, to not use Permit information or other data collected from Mail Service Providers to use in contacting potential EDDM customers.

There is nothing that states that EDDM is supposed to bring in customers that are not currently in the mail.

Just a good old trip to Vegas.

The only selling point highlighted, repeatedly throughout the document is the caveat “without the need for a mailing list”…

…Totally undermining the mailing list industry, which has been out there selling USPS services all along. At a higher rate of postage.

The amount of time and money spent on this marketing campaign would have been far better spent on promoting DIRECT MAIL as a whole. ALL mailing should be made easier. Not just this special program, which seems to have been designed by the USPS to circumvent their own restrictions and force unfair competition by capitalizing on their own complexity of rules – using simplification as a sales pitch.