"We’re opening up Yahoo Finance in a scalable way and socializing
expert-generated financial content through the awesome powers of
Tumblr, bringing on board some of the very smartest minds on the
street,” Yahoo Interactive Editor Phil Pearlman said.

Every contributor has a Tumblr page that they can update at their
leisure. That content is then pulled onto the Yahoo finance page
and any platform on which you consume it. Of course, you can also
follow specific bloggers on your own Tumblr dashboard.

You can check out the full list
of contributors here. Yahoo plans to grow it — and you can
e-mail a submission to Pearlman at pearlman@yahoo-inc.com — but
they only want you if you're an "accomplished and seasoned
financial pro."