About

Over many years of working in the fashion industry and life
throwing me a few curve balls Practical Princess was born. I have developed a
formula that I use on a daily basis and have done so for over a decade.

The formula is personal and unique! The wardrobe
organisation is not just to give you a boutique like feel to your wardrobe or
to warm the hearts of the OCD, it is about being able to see what you have got
and more importantly what you don't have.

By having a wardrobe organised by garment type, colour
coordination and making sure you only have the relevant season in your wardrobe
it allows it to be streamlined and functional. By doing this you know that
everything in your wardrobe fits, is current and relevant to your lifestyle,
allowing you to create more inventive looks and pushing your wardrobe to its
maximum capacity.

After I have done this process for a client I am able to
quickly indentify the missing gaps in their wardrobe and identify why they are
not wearing hidden gems that usually don't have a soul mate. With a practical
shopping list I am then able to source things that they will need to make their
wardrobe more conducive and hard working!

On personal shopping days I will visit various stores around
London such as Harvey Nichols, Matches, Liberty, Bluebird and also independent
boutiques such as Donna Ida and Biondi. Not forgetting the great high street - I am a secret Marks & Spencer fan! I preselect items that are relevant for
the client I am working with and take everything back to the client's house for
them to try on or alternatively I use one of the personal shopping suites in
store.

The last part of my formula is the look book. Here I mix the
new pieces with the old putting together various outfit options for their
day-to-day and social life. Depending on who the client is I also dress people
for events whether it is red carpet or a business tour. This catalogue is shot
on a mannequin, created digitally and produced in hard back so that the client
can easily remember what goes with what. This helps to take the stress out of
getting dressed!

In my early days of doing wardrobe organisation I always
struggled to find the right hangers, shoeboxes and storage solutions to give my
clients that dream effect! If you can't find it make it so that is exactly what
I did! I now produce a complete wardrobe organisation accessory range that
includes a family of five hangers that are kind to the clothes, non-slip and
space effective. One of the hangers is mouldable to fit perfectly for the
garment to prevent pointy shoulder. The hangers also sit on the same level so not
to cause an undulating effect within the wardrobe.

Combined with this, I was lucky enough to be approached by
Ryland, Peter & Small Publishers to write and publish a book under their
publishing house in various different languages. 'Practical Princess Perfect
Wardrobe' has put the luxury of wardrobe organisation in everybody's reach and
on the map!

Every day is different for me as I continue to work with a
myriad of clients worldwide, all with different requirements, wealth brackets
and age groups. Due to this I create bespoke packages for the individual based
on my trusted formula and their requirements.

Practical Princess continues to expand and grow with our own
specialist storage centre, used primarily to store client's off-season clothes
or archive pieces that they wish to keep safe!

I hope that Practical Princess can bring the enjoyment back
into getting dressed as we always feel better when we look our best!