White Paper

Putting Marketing Back in S&OP

About this paper

Companies that have implemented market-driven supply chains understand how to respond to customer demand and translate that demand into an optimized supply plan. The answer is to focus on balancing (or synchronizing) demand and supply. In fact, those same companies are more inclined to sense market changes five times faster and align their supply three times faster to fluctuations in demand. Rapid alignment enables better customer service with substantially less inventory, waste and working capital. This white paper will outline the first steps that companies need to take to become market-driven.