Keeping a Small Business Alive During a Recession

How to Keep Your Business Alive in a Recession

In case you failed to notice, let's take one second to let the reality sink in: the economy is in pretty awful condition. No matter what news outlet you turn to, there is no avoiding the dire forecasts and stagnant performance data.

Consumers are tightening their belts more than just a notch or two, and some of the biggest names in the global economy have come tumbling down from previously-untouchable thrones. Yet, this does not have to mean that small business owners need to take the fall along with the others. With some foresight and ingenuity, you can recession proof your business, beat the recession...and even turn it to your favor!

1 Pay Attention to What Is and Isn't Working

To remain afloat in these times of recession, and to be able to swim against the current'that is, grow at a time when others are shrinking'you can't lose your cool. You need to take stock of exactly what is working and what is not working in your business, and react accordingly:

Don't mimic what the major corporations are doing. It's not only have they exhibited wildly flawed practices; as a small business owner, you have much more wiggle room in the way you run your operation. Your contracts are probably not as inflexible, and your ability to pick and choose merchandise means that you can shorten your reaction time.

Keeping your head during these times, means thinking on your feet and ada...

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