What is Backlink and How Backlinks ranks your website on Google

Learn about Backlinks. How they are used to rank your website. Different types of Backlinks, Good and bad backlink. Importance in SEO and how to get good links.

What is Backlink?

A backlink is a link which is coming from other site telling the search engine about the authority of your site. This can get you unlimited of free traffic from google search Engine. So each and everyone is trying to get this organic traffic. But they forget to build authenticated links to their website. Hence don’t get the organic traffic even if they had done On Page SEO.

Analogy of Backlinks:

Here I will be giving day to day life to explain the advantage of Backlinks

Here I want to quote the things as

Think like you are Search Engine, React like Search Engine….. Since the mind behind the Search Engine is HUMAN BRAIN.

Here I am explaining the example of day to day life which explains about how search engine reacts to the backlinks and improve its ranking depending upon the backlinks pointing to it.

Suppose you have to visit a doctor, and there are chances that you know more than one doctor of the same specialty. Now there is a chance that you will be asking for your parents (High Authority) about the doctor and you most preferably go for it. But if they are unable to answer than you go for your relatives which act as Medium authority and you go for it. Now suppose that your parents (HA) and relatives (MA) both refer the same doctor, more preferably you will not ask any other and go for it.

It parents (HA) and Relatives are unable to tell then you can go and ask for your neighbors (LA) not only one neighbor but multiple neighbors. Since this are LA people you had to confirm from more LA peoples.

And the last is the unknown person (NA). you will never trust him but you can at least you visit the recommended doctor to check. if you found good, you can go for it.

Now we will see the same thing in terms of our blog and search engine.

Now consider two blogs, both blogs has the same information.

Now Search engine sees the links pointing to it. More the authority links more will be the blog’s authority to rank on google search engine. Here there are two blogs with same info but google checks the links.

In above example, there is your blog and others blog with the same type of content. In this, if the links are coming from the high authority website such as Wikipedia, Forum, .edu sites, .gov sites. then there is probably an indication for the search engine that your blog contains good content and need to rank it so as to improve their search results.

The 2nd authority sites also have the effect your search result. Medium Authority blogs such as news blogs, authority sites like CNN site can also help search engine to reconsider your site to rank fast.

Similarly, low authority contributes to rank your site.

Backlinks not only helps your blog to rank but also brings lots of Referral traffic to your blog.

How to check Authority of any sites.

There are lots of tools to find the authority of any website such as Alexa, MOZ etc. There is also browser plugins which can help you find the blog authority such as SEOquake.

What are different types of Links.

No-follow: This type of link are of no use and does not contribute in the ranking of your site/blog.

About us

Digital Workout (Gorahul.com) is all about how to do Blogging , Advertising , Affiliate Marketing. Here you will get lots of information about how to grow your Blog and its monetization factors and Reviews