How ppcwhiz started their logo design journey

Company name

iOnRamp

Overview

We're a small group of internet marketing professionals who have teamed up to create a premium internet marketing company working in SEO, PPC, Social Media Marketing, Web Analytics and Mobile Marketing. We are based in Toronto, Ontario, Canada, but have a global client base. We like to think or ourselves as a "boutique agency," in that we cater to each individual client's needs with a unique and specialized marketing plan and approach, but without an air of superiority. We take pride in our collective skill sets and vast knowledge of Internet marketing, but also like to interject humor and fun when appropriate. Above all, we believe that no matter whom our client is - we must always be approachable and provide superior service. We also enjoy a few craft-brewed beers and pick up softball games during the week. You might even catch us enjoying a micro brew while watching a very fancy cricket match too.

Tell us a bit about who you are and the people you reach

Our target audience is small to medium size business, based anywhere in the world, looking for sophisticated and proven Internet marketing services. We prefer to work with clients that understand marketing is a long term effort and are ready to invest in at least a one year campaign. We are not an agency that is industry or niche specific - we have clients ranging from local physicians to re-sellers of industrial machinery (and tons of other cool and interesting stuff in between that). We tend to not engage in relationships with firms or business owners that are looking for "a one-time-deal" or quick fix. There are plenty of guys sitting in their mother's basement in a pair of underwear that cater to that market.

Requirements

iOnRamp is short for "Internet On Ramp" and the companies brand and logo should be built around the "traffic" and "highway" concept. But, not the kind of traffic that pisses people off because they are stuck in it and just want to get home.

HOWEVER, we are very open to creative ideas and concepts. Our initial thought was a freeway style logo/design that incorporates the concept of traffic and the internet, without being kitschy or cliche.

Our team hasn't arrived at a color scheme yet - so please feel free to design without that limitation. We have one member of the team that has an extreme dislike of orange, but has conceded he could be swayed it orange was presented in a "tasteful" way.

We are looking for a logo that can be used both for Web and print collateral.