The new 24-35mm zoom is the second large aperture zoom lens Sigma has launched recently. It follows the impressive Sigma 18-35mm f/1.8 DC HSM Art lens for APS-C cameras and is the first time we’ve seen an f/2 zoom for a full frame DSLR.

The camera features a 12MP full frame sensor and captures 4K video to external devices by outputting the signal through its HDMI port. Early results promise stunning low-light shooting capability with an impressive sensitivity range covering ISO 50-409,600.

Pricing and availability are now official for the new Sigma APO Macro 180mm f/2.8 EX DG OS HSM lens. It will be available on July 27 for $1699 for Canon, Nikon, Sigma, Sony and Pentax mounts. It’s currently available for pre-order at B&H Photo.

More info on the new lens in the latest press release below. [Read more…]

The D800 that your dealer sells to you for $3000 cost the dealer $2700, while the D800E sells for $3300 and cost the dealer $2970 – a markup of 11% and 10%, respectively. Accessories, however, are a different ball game altogether…

The Fuji X10 features a 12.3MP image sensor and a 4x optical zoom, which is controlled by a manual lens ring on the lens barrel. In addition to RAW still-image capture, the X10 will capture 1080p HD video. Other notable features include a max sensitivity of ISO 12,800 and a TTL-capable hot shoe.

Panasonic has announced pricing on some of its recently-introduced Lumix digital cameras.

The Panasonic Lumix GF2 will carry a retail price of $499.95 for the body only. The GF2 and 14-42mm lens kit will retail for $599.95, while the GF2 and 14mm prime lens kit will retail for $699.95. The Lumix GF2 should be available later this month.