John Oliver Roasts Native Advertising in Hilarious Fashion

by Joe Lazauskas

Earlier this year, HBO gave the practice of native advertising a mild drumming when Lena’ Dunham’s character, Hannah Horvath, went to work for the branded content department at GQ. Her friend Ray slams her by saying, “It’s obviously one of those advertorial sections where it looks like it’s a real article, and then you realize that it’s a paid advertisement.Read the full article

Last Week Tonight with John Oliver: Native Advertising (HBO)

The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.