Knowledge Base Articles

A proven marketing technique that companies use to promote their
brand is by using promotional merchandise. One of the most popular items
are promotional mugs, where you can customise and print your logo or
message for all your customers to see. Here are the top five benefits
why you should consider them for your next marketing campaign:
1. Maximising Exposure
The obvious benefit of producing your own range of printed and
promotional mugs is to get your brand exposed on an item that almost
everyone uses everyday. Think about it, since most employees like to
have tea or coffee at work, they are bound to find an abundance of mugs
in the kitchen. Some people even like to use travel mugs, which are
portable and have the potential to be seen by a wider marketing
audience. The more people that see your mug, the more exposed your brand
gets, and create potential interest from customers.
2. Practical and durable
Promotional mugs are items whic

Many pharmaceutical companies in China are hoping to pass major
international certifications, such as certifications from the WHO, EU
and Australia. "It is likely that 20 pharmaceutical companies can obtain
international certifications this year," said Mr Yu Mingde, a
vice-director of China Pharmaceutical Enterprises Management
Association.
Temptation from the outside
2007 was
another record year for China's western medicine export value, up 56% to
US$784 million. However, most medicines that went to big markets such
as Japan, Korea and Australia were products from foreign companies in
China, mainly in the form of export processing trades. Products made by
domestic Chinese companies were exported to low end markets such as
Nigeria and Pakistan. As Chinese pharmaceutical companies are still weak
at proprietary R&D, most of their products are generic copycat
drugs.
Yu revealed that "the big three markets of EU, US and Japan

A bike water bottle is an important part of any cyclist's
equipment kit. Whether you ride a road bike or a mountain bike, making
certain that you stay hydrated is important if you want to keep
functioning at a competitive level. The longer that you go without
drinking any liquids, the harder it is on your body to keep functioning
optimally. Because of this reason, many long distance bikers will keep
at least two bottles with them on their rack. This helps to ensure that
you can drink whenever you can and keep functioning at competitive
level. However, it is important to remember that you do not want to
drink too much when you are exercising, as this can make you feel sick.
The
type of bike water bottle that you choose should be dependent on
several factors. First, you need to pick a bottle that fits your bike.
If you already have a bottle cage on your bike, you will have to select a
bottle that fits your cage. A proper fit in the cage is import

What's the use of having a great product, price, advertising
campaign, and other elements of a marketing mix that work wonders for a
marketer but that lacks good packaging and aesthetic appeal? Packaging
is as important an element of the promotional mix as pricing, features,
etc.
Packaging in itself consists of various factors that can help
a marketer sell the product. In fact, many marketers understand the
importance of packaging as it directly influences interest in the mind
of a buyer and induces him or her to try out the product outside his or
her normal buying pattern.
The packaging of a product can work
wonders for the business by promoting the product through word of mouth,
visual display of product, shelf promotion, etc.
Proper planning
of packaging gives the product an aesthetic appeal, use of colors makes
it attractive and shape may give it a curiosity factor. Safety and
security of the product are concerns as well.

Whatever type of business you are in, there will always be competitors. As a business owner, you’ll definitely be happier when your business is on top of others. But you’re also worried when others are getting their way up to your position.
Competitors employ different strategies in business. When you notice a competitor selling the same items at prices less expensive than yours, your competitor will definitely be on top of every customer’s list. This has been made possible because your competitor has obtained a good wholesale price. Through this, both of the competitor’s sales and profits will increase.
If you’re a new seller, making massive orders may not seem like an advantage at your end. Large investments are needed which might make you hesitant. However, if you can do it, then give it a try. Doing so will really increase your sales since taking on massive orders is actually cheaper. This should be your goal. When you say massive orders, you will usu