3.0

About

As well as
exposition, including examples of good and bad practice, the session will
feature group exercises designed to be fun as well as thought provoking. The
stress will be on clear thinking rather than great literary skills! The seminar
host Serena Fokschaner comments “In my experience so many business owners
struggle to communicate what makes their business interesting simply because
they are too involved in the day to day practicalities of running a company”.

WHAT YOU WILL LEAVE WITH

A further understanding of ‘content’; what it means and why it is increasingly
important to business, not just as a way to promote your message but also to
increase traffic to your site.

Serena Fokschaner is an experienced interior design
journalist (Observer, Telegraph, Homes & Gardens and more). Serena also
runs her own PR training business, Good Coverage, with clients ranging from
Sotheby's to City University and the BIID.

Additional information

Prices are not
inclusive of VAT.

Tickets for BIID
events are allocated at a BIID member rate and a non-member rate. If the ticket
type for your status has sold out, please contact the BIID office on 0207 628
0255, as we may be able to reallocate a ticket for you from the remaining
selection.

*BIID member
traveller rate:

To make our
workshops more accessible to those based outside London, we are offer a
discount to individuals whose offices are located more than 60 miles from the
venue (EC3N 4DJ). If this includes you, please book using the rates above. We will then
contact you to verify your postcode. To see if your office is located more than
60 miles please click here.

When booking
please provide the name of the person(s) who will be attending the event - we
will use this for their delegate badge and materials.

All BIID events
and training courses are subject to standard terms and conditions which can be
read in full here.About the venue

The meeting room
is on the 7th floor of the citizenM Tower of London hotel. To access
the 7th floor pass through the lobby and head straight to the
elevators. There is no need to check in. A societyM ambassador will greet you
on arrival on the 7th floor at the desk (turn right from the
elevator). If there isn’t an ambassador available, just make your way around
the bar towards the view of the Tower of London where you will find meeting
room 1. The bar facilities are for hotel guests only, please do not use this
space. Tea and coffee facilities are complimentary and found within the meeting
room.

If you have any queries please email us at
info@biid.org.uk or call 020 7628 0255