the company value of the cotswold farm park immediately climbed following brand development

Building on Adam’s ‘passion in British farming’, Silver created a muddied Wellington bootprint logotype at the heart of a broad business-wide brand and marketing review and development.

From initial messaging and marketing strategy to signage; the Silver brand development work reached across animal feed packaging for Countrywide stores and Dodson & Horrell to Butcombe Brewery’s ‘Rare Breed pale ale. Leveraging the recognition of Adam’s TV persona, Silver has created a brand wrapper to extend the brand truth with a consistent tone of voice across all business interests.

“Silver very quickly got to understand the challenges we had in creating a good marketing strategy. They helped us build a good quality brand with a strong identity!”

“We have come to understand the power of a simple, consistent and well executed brand. Having a clearly considered mission, vision and ‘elevator’ pitch is essential in bringing the team together and we are thrilled with the memorable ‘Wellington boot print’ motif as well as the extended collateral range Silver have developed with us, not to mention their guidance in our exciting new social media activity.”

The Cotswold Farm Park, famous for its rare breeds development programme and visitor attraction has become a Cotswoldian treasure. BBC Countryfile TV presenter Adam Henson runs the park and the conjoined neighbouring farm and it was Adam’s father who began the park in 1971.

Running the Cotswold Farm Park with partner Duncan Andrews, which pioneers rare breed conservation and is also a visitor attraction, has given Adam an in depth knowledge of British farming and led to his expertise being highly sought after for TV, radio and public speaking. This in turn prompted Adam and Duncan to have a brand review, in order to align Adam’s TV personality with all the business he is involved with.