2degrees

Data Hunt

Turning the entire country into a game, we dropped 200 million MBs of data all over NZ and made an interactive AR app to help people collect it.

Over 1700 data pins scattered over NZ giving live-time data values of up to 1GB proved to be a summer phenomenon. With over 200,000 downloads, 5.1 million plays and #1 positions on the App Store and Google Play, it created cut through in a busy retail period, reducing churn, and built credibility as a network provider.