WebProNews » Surveyhttp://www.webpronews.com
Breaking News in Tech, Search, Social, & BusinessTue, 03 Mar 2015 22:49:41 +0000en-UShourly1http://wordpress.org/?v=3.8.1Strata Survey Looks At Agency Ad Trendshttp://www.webpronews.com/strata-survey-looks-at-agency-ad-trends-2014-05
http://www.webpronews.com/strata-survey-looks-at-agency-ad-trends-2014-05#commentsFri, 23 May 2014 17:39:48 +0000http://www.webpronews.com/?p=360662Strata has a new report out finding that, unsurprisingly, Facebook leads social media in advertising by agencies, with 86% saying they will likely use the platform in client campaigns. YouTube is in second place with 62% followed by Twitter at 57% and LinkedIn at 38%.

The survey of agencies found that confidence in the ad economy is the highest it has been in the past five years. 62% of these agencies said they see business increasing this quarter compared to the same period last year, which is the highest that number has been as long as Strata has been conducting the survey.

53% of them projected future growth to be better in the first half of this year than the last half of last year.29% are increasing their ad budgets from last year, which is the most Strata has found since 2008. 32% plan on hiring staff this year, and only 3% plan on reducing staff.

“Ad agencies revealed an interesting dichotomy within the advertising industry; agencies are displaying high levels of confidence and are increasing their ad spend while they question the accuracy of reported Web traffic numbers and the inflated CPMs they may command,” said Strata president Joy Baer. Another interesting parallel was the optimism many agencies felt while they looked cautiously at rising ad costs as a major concern. The strength that our clients are reporting bodes well for the rest of the year.”

As far as agencies’ plans for social media go, 49% of advertisers said they’re most likely to use Promoted Posts for their Facebook ad purchase, followed by Page Post ads (27%). YouTube is obviously the top online video site at 76%, followed by Hulu at 34%. 51%, the survey found, are more interested in streaming/online radio.

]]>http://www.webpronews.com/strata-survey-looks-at-agency-ad-trends-2014-05/feed0Less Than 25% of Americans Prefer a Female Bosshttp://www.webpronews.com/less-than-25-of-americans-prefer-a-female-boss-2013-11
http://www.webpronews.com/less-than-25-of-americans-prefer-a-female-boss-2013-11#commentsMon, 11 Nov 2013 17:44:36 +0000http://www.webpronews.com/?p=280441Gallup today released information from its annual “Work and Education” survey showing that Americans still prefer to have a male boss.

The pollster’s results show that 35% of Americans in 2013 prefer to work for a man, while only 23% would prefer to have a female boss. That is the highest proportion of Americans that would prefer a female boss that Gallup has seen since it began asking the question. Though the majority of Americans expressed a gender preference for their boss, 41% stated that it wouldn’t make a difference to them.

These results are similar to those seen by Gallup throughout the past decade. They are drastically different, however, from the results seen when Gallup began asking the question in 1953. That year, 66% of those surveyed stated they preferred a male boss, while only 5% would prefer to work for a woman. Just 25% of Americans in 1953 did not have a gender preference for their boss.

Gallup’s survey results have also been broken down by demographics, providing an interesting look at gender preferences in the workplace.

Females seem to be even more adamant in their preference for male bosses, with 40% saying they would prefer a male boss and 27% preferring a female boss. Men have a lower preference for female bosses, with just 18% saying they prefer a female boss to 29% who would prefer a male boss. A majority of men, though, (51%) say they don’t have a preference, while 32% of women say it wouldn’t matter to them.

Politics was another area where the issue had an interesting breakdown. Democrats are fairly even in their boss gender preferences, with 32% preferring a male boss to 33% preferring a female boss. Though a similar percentage (33%) of independents prefer a male boss, only 20% said they would prefer a female boss, with most of them (46%) saying they don’t have a preference. The Republican preference for male bosses was 40%, while the Republican preference for female bosses was just 16%.

]]>http://www.webpronews.com/less-than-25-of-americans-prefer-a-female-boss-2013-11/feed2Health Insurance Marketplaces Open Tomorrow, Fewer Than Half of Americans Knowhttp://www.webpronews.com/health-insurance-marketplaces-open-tomorrow-fewer-than-half-of-americans-know-2013-09
http://www.webpronews.com/health-insurance-marketplaces-open-tomorrow-fewer-than-half-of-americans-know-2013-09#commentsMon, 30 Sep 2013 20:19:32 +0000http://www.webpronews.com/?p=266687Tomorrow one of the biggest changes in U.S. healthcare in decades is scheduled to take effect. Millions of Americans who have never had access to health insurance will be able to shop health insurance marketplaces in advance of the coming insurance mandate that is part of the Affordable Care Act (colloquially known as “Obamacare“). However, it seems that most Americans aren’t even aware of the new health insurance marketplaces.

A new survey from healthcare advocacy organization The Commwealth Fund has found that only around 40% of Americans know about the new healthcare marketplaces or the fact that financial assistance for insurance premiums is available to for low and moderate income Americans. Those currently without health coverage were particularly ignorant of the coming programs, with only 32% of Americans who did not have health insurance during the past year aware of the health insurance marketplaces. This is despite the fact that a full 76% of those same Americans surveyed were aware of the Affordable Care Act’s individual health insurance mandate.

Once told about the marketplaces, the survey found that 61% of potentially eligible Americans were likely to use them shop for insurance. Older Americans are more likely to use the markets, and adults with health problems are more likely to use them than healthy adults.

“These survey findings demonstrate that people who need the health insurance coverage the marketplaces will offer want to shop for plans and find out if they are eligible for financial help,” said Sara Collins, lead author of a report on the survey and vice president of the Commonwealth Fund. “However, more work needs to be done to ensure that people who may be eligible are aware of the marketplaces and the subsidies. State and federal efforts to educate people about the marketplaces during the six-month enrollment period beginning in October need to be intensive enough to help close the information gaps this survey highlights.”

Along with the marketplaces, many U.S. states are expanding Medicaid coverage for more Americans. The survey found that Americans are strongly in favor of expanded Medicaid, with 68% of Americans in favor of expanding Medicaid in their state. However a full 85% of American surveyed did not know whether their state would be expanding Medicaid.

“The strong support for expanding Medicaid is consistent with past studies showing that Americans generally like the individual components of the Affordable Care Act when they understand them,” said Dr. David Blumenthal, president of the Commonwealth Fund. “This study also shows that there is a great deal of work to be done to ensure that Americans have a clear, accurate view of the law and what it offers the American people.”

(Image courtesy the U.S. Centers for Medicare & Medicaid Services)

]]>http://www.webpronews.com/health-insurance-marketplaces-open-tomorrow-fewer-than-half-of-americans-know-2013-09/feed015% of American Adults Don’t Use the Internet – And Most of Them Never Willhttp://www.webpronews.com/15-of-american-adults-dont-use-the-internet-and-most-of-them-never-will-2013-09
http://www.webpronews.com/15-of-american-adults-dont-use-the-internet-and-most-of-them-never-will-2013-09#commentsThu, 26 Sep 2013 14:40:18 +0000http://www.webpronews.com/?p=265311A new survey out this week from the Pew Research Center found that 15% of American adults (age 18 and older) do not use the internet or email. At all. A further 9% use the internet only in places outside their home.

Of those 15% who do not use the internet, few of them ever expect to start. A full 92% of them stated that they are “not interested” in using the internet or email at any point in the future.

“A lot of people are surprised to discover that not everyone is online,” said Kathryn Zickuhr, lead author of the report and a research associate for the Internet Project at Pew. “Most offline adults either don’t see the internet as relevant to them, or feel that it would not be worth the effort. And though many have had some experiences with the internet in the past, most non-internet users say they are not interested in going online in the future.”

The survey respondents’ reasons for their internet deficiency were varied, though most boil down to simply not caring. Of the 15% who don’t use the internet, 34% of them say they aren’t interested, don’t need it, or simply don’t want it. Another 32% are physically unable to access the internet, said that they believe the internet is hard to use, or are scared of online dangers such as spam or malware. A further 19% stated that it simply costs too much to own a computer or access the internet.

Also, though they don’t access the internet themselves, much of that 15% still use it in some way. 44% of them were found to have asked a family or friend to look something up for them online.

As might be expected, age is also a major factor in who is online and who is not. The Pew survey found that 44% of Americans over the age of 65 do not use the internet, making up nearly half of that 15% of adults who aren’t online.

]]>http://www.webpronews.com/15-of-american-adults-dont-use-the-internet-and-most-of-them-never-will-2013-09/feed1Entertainment, Social Media Top Tablet Use Surveyhttp://www.webpronews.com/entertainment-social-media-top-tablet-use-survey-2013-09
http://www.webpronews.com/entertainment-social-media-top-tablet-use-survey-2013-09#commentsTue, 17 Sep 2013 13:05:45 +0000http://www.webpronews.com/?p=261997]]>With tablet sales now taking a bite out of traditional PC sales, it’s worth it to ask the question of what exactly consumers are using the devices for. Market research firm Gartner has done just that, and the results shouldn’t be too surprising to anyone familiar with mobile device use.

The top use of tablets, according to the survey, is entertainment. Consumers are spending 50% of their time on tablets playing games, watching video, listening to music, or reading books. The “communication” category came second, taking up 26% of consumer time on tablets. This includes social media and email use. “Production activities” (writing or editing video) came in third with 15% and tasks such as news-reading, weather watching, and product research came in fourth, taking up 9% of consumer tablet time.

“Of the different types of activity, people spend by far the most time on entertainment, and people often use several devices at once, so it seems we are turning into a society of multitasking, multiscreen users,” said Meike Escherich, a principal research analyst at Gartner. “Tablet users, for example, continue to use tablets most in the evening, between 7pm and 10pm. This suggests the use of tablets as companions to television viewing and other living-room activities. Smartphones are used more for ad hoc research or quick sessions on social media websites while on the move or engaged in another screen activity.”

Oddly, the survey found that consumers with Apple or Samsung tablets spend more time than others on entertainment. Those tablet owners spent an average of 30 extra minutes viewing entertainment on their tablets each day. This may have something to do with the fact that 80% of Apple tablet owners were found by the survey to be “heavy users” who use their tablets 10 or more times per day.

“Other tablet providers need to understand why owners of their tablets spent significantly less time on their devices,” said Annette Jump, a research director at Gartner. “Unless consumers use tablets regularly and find them valuable for specific activities, they are unlikely to purchase the same brand or, indeed, any replacement tablet after a couple of years.”

]]>http://www.webpronews.com/entertainment-social-media-top-tablet-use-survey-2013-09/feed0Tablet Owners Prefer to Multitask With TV, Shows Surveyhttp://www.webpronews.com/tablet-owners-prefer-to-multitask-with-tv-shows-survey-2013-07
http://www.webpronews.com/tablet-owners-prefer-to-multitask-with-tv-shows-survey-2013-07#commentsThu, 18 Jul 2013 15:09:24 +0000http://www.webpronews.com/?p=242850A new survey by NPD DisplaySearch has shown that 88% of tablet owners use their tablet while watching TV. 82% of smartphone owners also multitasked online while watching TV. The analyst firm’s “Quarterly Multi-Screen Usage Study” found that the most common tasks device owners perform while watching TV include email, texting, Facebooking, and just surfing the web.

“The rise in connected mobile devices has changed the way consumers view TV and online content,” said Riddhi Patel, research director at DisplaySearch. “For many people around the world, multi-tasking with apps on smartphones and tablets while watching TV has forever changed the traditional TV-focused viewing experience.”

In addition to those that use mobile devices while watching TV, the majority of tablet and smartphone owners also use their devices to watch content instead of watching it on a TV. According to the survey, 65% of smartphone owners and 85% of tablet owners now admit to watching online content on devices rather than TV, citing the mobility and personal nature of the devices as reasons.

The survey also found that tablet and smartphone owners in emerging markets (BRIC nations) were more likely to to watch content on mobile devices instead of on TV. Patel pointed out the survey shows that owning mobile devices can affect the purchase of smaller TVs, but not larger ones that may be found in more “mature” markets such as the U.S.

]]>http://www.webpronews.com/tablet-owners-prefer-to-multitask-with-tv-shows-survey-2013-07/feed0Americans Are Warming Up To Google Glass And Its Ilkhttp://www.webpronews.com/americans-are-warming-up-to-google-glass-and-its-ilk-2013-06
http://www.webpronews.com/americans-are-warming-up-to-google-glass-and-its-ilk-2013-06#commentsWed, 05 Jun 2013 15:14:34 +0000http://www.webpronews.com/?p=234158Do you like Google Glass? Are you scared of its privacy implications? Turns out most Americans fall into both camps.

That all sounds great, and it’s probably something Google envisioned with Glass. It’s obvious that the company wants to make computing far more personal. The above survey responses are just some of the potential perks of merging your real identity with your online persona.

Even so, the people surveyed aren’t all seeing rainbows and gumdrops when it comes to Google Glass. A large group of Americans feel that Google Glass presents some significant privacy concerns into the equation. The survey found the 53 percent of those who don’t use wearable devices do so because of privacy concerns. Another 45 percent think that Google Glass and the like are “too much like Big Brother.”

We’ve been seeing this response since Google Glass was first introduced. People are naturally scared of anything that’s always on. It’s even worse when that device has a camera that can take pictures and record video. Google may have banned facial recognition on Glass over privacy concerns, but people are still going to be distrusting of it.

That being said, Rackspace CTO John Engates thinks that a future dominated by Google Glass is inevitable. He says that the children being born today are going to grow up in a world where wearable computing is the norm and won’t see anything wrong with it. He even goes so far as to say that the trend of wearable computers is “unstoppable.”

Well, we’ll see how unstoppable it is once Google Glass and the rumored wearable computers from Apple and Microsoft hit the market over the next few years. It’s going to be the young adults, not the generation growing up now, that must set the stage for a potential wearable computing revolution. If they adopt it, then its place in culture is set.

]]>http://www.webpronews.com/americans-are-warming-up-to-google-glass-and-its-ilk-2013-06/feed3Obamacare Starts Next Year, Opposed by Over Half of Americanshttp://www.webpronews.com/obamacare-starts-next-year-opposed-by-over-half-of-americans-2013-05
http://www.webpronews.com/obamacare-starts-next-year-opposed-by-over-half-of-americans-2013-05#commentsFri, 31 May 2013 02:27:23 +0000http://www.webpronews.com/?p=233272Major segments of the Patient Protection and Affordable Care Act – known colloquially as “Obamacare” – are set to go into effect by January 1, 2014. Programs such as health insurance exchanges; insurer prohibitions against pre-existing medical condition discrimination and annual spending caps; and an expansion of medicaid eligibility are all scheduled to roll out.

Over half of Americans, however, seem wary of the changes coming to the country’s healthcare system.

A new poll conducted by CNN and ORC International earlier this month found that 54% of Americans generally oppose Obamacare. 35% of survey respondents opposed the legislation for being “too liberal,” while 16% opposed it for being “not liberal enough.”

The survey polled 923 adult Americans by telephone. Of those polled, 648 were interviewed through a landline telephone, and 275 were reached through a cell phone. 24% of respondents described themselves as Republicans, 33% described themselves as Democrats, and 43% described themselves as either independent or a member of another party.

]]>http://www.webpronews.com/obamacare-starts-next-year-opposed-by-over-half-of-americans-2013-05/feed6American Consumers Really Hate Their ISPhttp://www.webpronews.com/american-consumers-really-hate-their-isp-2013-05
http://www.webpronews.com/american-consumers-really-hate-their-isp-2013-05#commentsTue, 21 May 2013 14:25:51 +0000http://www.webpronews.com/?p=231096Internet service providers are pretty awful. It seems that most Americans agree if a recent survey is to be believed.

The survey shows that Vierzon FiOS, the company’s fiber-based wired broadband service, has a satisfaction rating of 71. From there, the scores keep getting lower and lower until it bottoms out with Comcast at a 62.

What about the other major ISPs like Time Warner Cable and ATT? Time Warner came away with a 63 while ATT scored a bit higher with a 65. The average aggregated score among all ISPs was 65.

To put this all into perspective, ISPs were one of four industries to have an average score below 70. The others were the airline, subscription telephone and social media industries. It’s really kind of sad when ISPs are lumped in with an industry that has been the subject of bad standup comedy for decades.

So, why do consumers hate their ISPs so much? The ASCI lists the usual suspects – reliability, speed and highly monthly costs. It doesn’t help that many are also unsatisfied with the current monopolies or duopolies held by many ISPs preventing them from switching to somebody else.

There is hope, however, and that hope is Google Fiber. The ASCI says that services like Google Fiber may eventually shift ISPs to offering faster service for lower costs. It’s probably not going to happen anytime soon, but I can dream, right?

]]>http://www.webpronews.com/american-consumers-really-hate-their-isp-2013-05/feed1How Much Would You Pay For Google Glass? Most Say $200http://www.webpronews.com/how-much-would-you-pay-for-google-glass-most-say-200-2013-05
http://www.webpronews.com/how-much-would-you-pay-for-google-glass-most-say-200-2013-05#commentsTue, 07 May 2013 16:16:04 +0000http://www.webpronews.com/?p=228693In its current state, Google Glass is incredibly expensive. Those who signed up for the Google Glass Explorers program last year had to fork over $1,500 to get a crack at the device. The price will come down when it’s made available to consumers next year, but a new survey suggests that the price will have to come down a lot before consumers bite.

Last week, TrendBlog posed a question to its audience – “How much are you willing to pay for Google Glass?” The respondents were given a wide variety of price options ranging from below $100 to more than $2,000. The end result found that most were willing to pay near the bottom of the price spectrum.

Overall, 48 percent of respondents would pay between $200 to $300 for Google Glass when it launches next year. Going lower or higher than that causes interest to drop dramatically with only 13 percent willing to pay less than $100 with only one percent willing to pay between $1,200 and $2,000. Unsurprisingly, nobody would pay more than $2,000.

Pricing is incredibly important, especially when it comes to consumer electronics. Microsoft has learned this lesson the hard way as Windows 8 PCs have failed to take off partly due to the high cost. Apple was able to sell high priced electronics because it was able to convince consumers that its products contained exceptional software value. Google will have to do the same if Google Glass is priced above $300.