"It's wonderful to hear guests talk about why they love not just 'their Caribou,' but why they love Caribou in general. This reinforces daily that I chose the right place of work for me." Caribou Coffee store employee At Caribou Coffee, you won't hear us talking about our vision or mission. To us, that is corporate speak. Instead, we talk aspirations, experiences and values. We aspire to be The Community Place I Love and we're committed to sharing an Extraordinary Experience that Feeds the Soul. Sound lofty? We don't think so. Our core values keep us grounded and ensure we're able to realize our aspirations and deliver extraordinary experiences each and every day.