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Branded Merchandise

Interested in featuring San Francisco State University on clothing or other gear? Use of the University name on items other than printed documents -- including the SFSU acronym, logo, seal or mascot -- requires licensing approval.

The first step toward creating SF State branded merchanise is to register with SMA, the University's official licensing coordinator, which handles approvals of all uses of the University name and logo. The SMA system enables efficient processing of licensing requests while ensuring that the University maintains consistent branding throughout its many departments and programs.

Vendors who wish to enroll should contact Holly White, SMA's university services director, at (317) 669-0805 or hwhite@smaworks.com