Bitrix24

Strategy

Strategy

Bitrix24 unites 12 tools for business functioning – from mail and calendar to telephone and CRM. This isn’t just some new product but the whole new category. Small and medium business understands how innovative and performant it is but for them Bitrix24 is too “IT oriented” brand and its understanding of business operations problems in Russia is far from reality.

There are lots of advantages exposed by interviews with clients: simplification and acceleration of communications, more effective work of the employees, manageability increase, etc. This seems impressive if we consider all them as a whole, however taking into consideration each of them individually is insufficient to persuade the heads of the companies that their problems are being understood.

For example, for the small and medium business CEOs the implementation of solutions is the most important issue. Any solution itself may be the most genius decision ever but is worthless until its implementation. Bitrix24 allows observing the process of solution implementation on a real time basis.

“…for us it was important not to show this process through Bitrix24 tools but to link simple units of measure with each tool. This approach will help the brand leave the frames of IT-world in the future and deal with almost any issue…”