Why Choose Google AdWords?

Google is the most powerful, and most used search engine in the world.

Their unique system allows for delivery of your online ad to your most qualified lead, at a price that is competitive to the market that you are in.

Here are the top 5 reasons you should choose Google AdWords:

You can target and deliver your ads specifically to people who are actively looking for your products or services.

You can avoid showing your ads to users who aren't likely to purchase from you.

You can obtain the maximum return on your advertising investment.

You can reach approximately 80% of Internet users each month in the United States (and hundreds of millions more worldwide) with your AdWords ads.

You can get instant access to this vast audience of potential customers through Google AdWords.

Since I started working with Google AdWords in 2002, I have always found them to be the most sophisticated and efficient system of all Pay Per Click advertising programs.

Google AdWords works in conjunction with Google Analytics, providing advanced tracking and measurement of all of your website's activity.

If you want to reach the most people - in the most effective way - then Google AdWords is your best investment.

It is fully results-based and measurable, so you can invest your money to provide the best results.

You can take advantage of my free consultation any time that is convenient for you. I will answer any questions you have, clearly and concisely, and will respect your time and privacy.

Feel free to contact me today and we can talk about how I can help your business grow by using the most powerful marketing tool available to you - your own Google AdWords program.

Google Search Marketing

(Note: The information below was obtained directly from Google, and is not in my words. I provide this information because it is accurate and might be helpful to you in learning about Google AdWords.)

According to a recent Standard & Poor's survey of search engine usage, including Google, Yahoo, Ask.com, Lycos, and MSN, Google was the most widely used search engine in the United States. 48% of the survey respondents indicated that they used Google most often-a percentage almost two and half times more than the second place runner up.

* Additionally, in a recent survey conducted by Vividence Corporation, people were asked to rate their experience with select search engine sites. 89% of the respondents reported a 'strongly positive' experience with Google, far surpassing the competition.

Reach

Google AdWords provides relevant real time distribution on a massive scale. Ads are distributed across Google Properties as well as on partner sites, newsletters and email. AdWords ads reach millions of people worldwide every month and are seen by over 80% of internet users in the United States alone each month.

Google properties include Google.com and Froogle.com or Google Product Search beta. In addition, ads are seen on Google search partner sites. These are sites from which users search the internet including AOL and Ask.com. Google also serves ads on our content partner sites these sites display ads next to relevant content like product reviews or news articles. These include Forbes.com and About.com. As a result, your advertiser's one ad buy on Google is matched to over 200 million searches a day and the content of hundreds of millions of web pages. This enables users to see relevant messaging at every step of the buy cycle.

Relevance

Unlike traditional advertising and most forms of online advertising, where messages are broadcast to a general audience, ads on Google are shown only to people who indicate an interest in a specific topic. People indicate their interest by Going to Google searching for specific terms or keywords. In a split second Google returns the natural search results for that particular keyword and ads that are pertinent to the user's search keywords.

This makes ads relevant and useful in the same way as the natural search results. This model of advertising is both effective and compelling since a business can advertise only to people who indicate interest at the exact moment that they indicate their interest.

Return on Investment (ROI)

Your clients may be concerned about cost and accountability. Advertising on Google can help an advertiser meet many objectives. When selling AdWords, determining your customers' metrics in advance can help you sell a Google advertising program that will meet their objectives and ensure success.

"In terms of technical expertise, the cliché of 'the proof is in the pudding' seems to hold true - my web site is now tops in all the search engines."

For example, if your client's marketing objectives are branding, building awareness or educating prospects, AdWords can target that message to an audience that is likely to be receptive. If your client's objective is generating leads, or identifying sales prospects, AdWords can help to achieve these results, for example, driving event registrations or newsletter sign-ups. Lastly, if your customer wants to generate sales and acquire new customers, talk with them and find out how they measure this. Is it through sales conversions, site registrations, or through requests for catalogs or store locations?

Example of how AdWords ads can pay for themselves: If a business invests $300/month in AdWords setting their maximum cost per click at $0.50 and they receive 60 conversions at an average sale price of $100, a 10% return can return $6000 in sales.

With positive results such as this, you should encourage your advertiser to deploy their ads on a larger scale. Re-investing profits in their AdWords budget may further increase success with no risk.

This is just one example of how Google AdWords can pay for itself. You must work with your client to design a program that will lead to their success.

Marketers use the AdWords platform to meet many objectives. At the start of your sales process, probe in detail, to discover your advertiser's marketing objectives and how they plan to measure their advertising program's success.

Summary

With one Google AdWords media buy, your client can single-handedly accomplish what used to take a whole team of media planners. AdWords ads can appear virtually anywhere online worldwide, yet remain targeted and relevant. And because you help your clients to measure performance and edit their AdWords campaigns to optimize results, they can enjoy unprecedented levels of control over their advertising spending and reach.

(End of quote from Google sources.)

You've Chosen Google AdWords - Now Choose AJ Consulting

Contact Me Now for Clear Answers

Google is hugely powerful. If you want to make the most of every opportunity that Google AdWords has to offer, you can unleash the full power of Google by working with me!

You can take advantage of my free consultation any time that is convenient for you. I will answer any questions you have, clearly and concisely, and will respect your time and privacy.

Feel free to contact me today and we can talk about how I can help your business grow by using the most powerful marketing tool available to you - your own Google AdWords program.