Kristjan Mar Hauksson

Rachel Øverås

Supertanker

When you can´t win on your own terms

What do big companies do when they no longer are the one calling the shots? How do large companies adapt to a a changing market, a market they have been used to calling the shots in since the 80’s. Do the defend, attack or resign? Well the the smart ones do neither

09:45Inbound and Outbound Track

Nick Wilsdon

Vodafone

How Mobile Experience is impacting Vodafone’s future

Vodafone is taking mobile very seriously, focusing on the mobile user experience and customer conversations on the retail and terminal level. Nick is working across teams in the organization to implement major changes in how Vodafone uses digital communications across channels to grow as an organization. He will be sharing some very interesting data at #RIMC17.

Laura Crimmons

Branded3

Let’s get emotional

Stimulating an emotional connection with someone through your content or campaign is a crucial element to ensure its success. In this, Laura will run through how you can use emotional connections to generate PR coverage and links to improve online performance including examples of this in practice.

10:45Short Coffee Break

11:00Content Marketing Track

Kaja Gilje Sekse

SMFB Engine

Balancing creativity and impact on the bottom line

How do you create content that the audience engages with while also driving sales? During this session Kaja will explain why you should start with the creative process before media strategy, but more importantly; how to make creativity, distribution and sales come together in perfect harmony.

Robin Hüdepohl

Statista

Pics or it didn’t happen – the power of infographics

Today, infographics are liked and shared on social media at three times the rate of other types of content. Studies show that internet users give more time and attention to information-carrying images than to reading text, and Google searches for infographics are booming. What repercussions do these insights have for your marketing strategy?

12:00Lunch Break - Remember to book your lunch prefrence in the morning

Remember to book your lunch prefrence in the morning

13:00 - 18:00

13:00Keynote

Jeremy Tai Abbett

The Dark Side of the Web

You can take the boy out of Google, but you can’t take Google out of the boy
If you are looking for something online, chances are Google is where you go to first. With over 80% of the search engine market share globally, Google is the elephant in the room. As Google grows it creates more shadows; places that don’t want to be indexed in the first place. What happens when you leave Google?
In other words, everything you wanted to learn and missed last time I was in Reykjavik.

Joost de Valk

WordPress SEO

Learning of an SEO plugin developer

How Yoast grew to be the leading SEO plugin for WordPress, and what you can learn from our success. Lessons from doing technical SEO for 6.5 million sites, and how to get users to optimize their content through gamification.

14:25Panel

Is it all going to hell?

The development of digital communications has moved like the wind, we are seeing changes roled out by the big platforms every month and sometimes more often – Fake news supposedly rigged the US election, banner blockers are impacting our industry and analytics only tell a small part of the story as its either sample data or people are coming through browsers that don’t allow tracking. Is it all going to hell?

Moderator:

Kristjan Mar Hauksson – Conference Chair

15:15Short Coffee Break

15:30Performance track

Thor Matthiasson

The Engine Iceland

The Magic of YouTube

YouTube is today the second largest search engine in the world. With YouTube transforming the way we discover information and research products, it has become an increasingly important step in reaching users at different parts of the purchase path and by the looks of it, it’s only getting bigger looking forward.

Anders Hjorth

From keyword targeting to audience building

Building audiences is challenging. Historically we would use demographics: age, gender, location, language. With Search Marketing we shifted our focus to explicit intent as expressed in a search query and with Facebook came declared interests and interests induced by behaviour. Today, the tools for building audiences for your campaigns are more advanced than ever. And boy, can you get lost in the process of managing your audiences?!

16:20Keynote

Geir Ove Pedersen

Geeohsnap

Creative Story Telling – Content that influnces

Geeohsnap shares his amazing story on how he became one of the biggest Content Creators in Snapchat. He will talk about several key elements on how you can accomplish the same success and learn more about how contagious content can move a whole world.
„My content is just like a smile. It`s contagious“ – Geeohsnap