Acura is supporting the launch of the ILX sports sedan by working with Instagram and GIPHY to launch the first-ever in-app vehicle customizer on Instagram Stories, where users can build a personalized ILX sports sedan from Acura’s Instagram handle.

Honda is also leaning on influencers to help publicize the brand’s partnership with HGTV. The automaker hosted Instagram influencers and bloggers at the HGTV Dream Home last week for a dinner and a ride and drive program around nearby Glacier National Park.

The Dec. 14-16 activation’s main intent is to give participants the chance to experience the Nissan Leaf in a pressure-free environment, says Jean-Philippe Lattes, senior manager, EV sales and marketing, Nissan North America.

Whenever firms start chattering about a salary increase or a bump in bonuses, the same clients come out of the woodwork to complain that they will not under any circumstances pay more to finance these “exorbitant” associate salaries. Then every single one of them falls in line and pays the newly hiked fees and the whole legal world keeps on spinning.

At least that’s what happens at the elite firms. The mid-tier firms — which increasingly means “the Am Law 51-100” — don’t necessarily have that luxury. For these firms trying to keep up with the big dogs in the drive for talent, it’s harder to pass the cost onto the client, resulting in thinner margins and stressing the firm.

This has long been the conventional wisdom among legal industry observers, but the new Citi Private Bank Law Firm Group Report went out and actually gathered some hard data to see if our gut instincts are correct. It turns out… they are.

While the two new spots may not necessarily take the sweeping, epic approach like the brand’s launch work with Jeff Bridges, Tilda Swinton and Jordan Peele, it certainly hits on some universal truths about why driving can be an awful endeavor and retains the brand’s joie de vivre of not taking itself too seriously while making a point about the service.

Earnhardt Jr. said on Twitter, “I own this truck and it’s badass. Appreciate Chevy asking me to drive it at the #Daytona500 to celebrate what an awesome trick it is. Can’t wait to kick the new season off right.”