Forrester Research’s Technographics Profiles

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Forrester research developed a concept of technographics profiles of people using Social media technologies. This concept for categorization of Social Media users was eloborated by Charlen Li and JOsh in their book, Groundswell, as well. Forrester research has developed a tool for capturing such profiles of consumers of a business. Here is a nice presentation on this technograohics ladder presented by Josh Bernoff and Jacqueline Anderson.