Ecommerce Websites Case Study: Personalise

Ecommerce websites: Getting Creative With Online Kit Design

Part of the Grahame Gardner group, Specialist Sportswear designs and supplies quality sportswear. The group has many years’ experience selling uniforms and work wear through their ecommerce websites, and Specialist Sportswear was looking for something special to excite and engage sports teams.

Impact Web Solutions' ecommerce website designers rose to the challenge, using multiple product variations and personalised product features, to develop an easy-to-use virtual “kit design studio”. This bespoke ecommerce website feature allows clubs to experiment with hundreds of combinations of fabric composition, main colour and trims, embroidered or printed logos, names and numbers for a unique strip, before ordering their kit.

Visitors to Specialist Sportswear’s ecommerce website can shop by product or by sport, with all products included in both category structures, to showcase the vast range of items available.

When browsing any item, related products are suggested to complete the kit and context-sensitive help throughout the ecommerce website guides customers through the ordering process. Sports teams can nominate an administrator to create a “team shop” in which to record all team names, shirt numbers and sizes for easy re-ordering by any member of the team.

Specialist Sports can now offers a fantastic customer-friendly service to sports clubs and teams, and an ecommerce website which makes life easier for team secretaries responsible for ordering kit and inspires clubs to create a new strip.

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