Lead Generation Campaign for Replacement Windows Cambridgeshire in Cambridgeshire by Socialable

Replacement Windows Cambridgeshire is a company that offers high-quality, tailor-made replacement windows to residents of Cambridgeshire. Replacement Windows Cambridgeshire has a relatively successful offline operation in Cambridgeshire but needed help translating that success to their online venture. The company needed to increase their online reach, attract new customers, generate leads, and convert these leads into sales.

The Issue at Hand

Bring Replacement Windows Cambridgeshire into the picture for its target market. We understand that today’s consumer does not need to be told what they need with the ever-growing popularity of online research. Modern consumers need the considerable and expert persuasion to agree that a particular brand meets their needs and in the way that they want.

What We Needed to Do

Our main objective was to perform a complete overhaul of Replacement Windows Cambridgeshire’s online business efforts from website design to marketing and conversion optimization, so that every aspect was integrated to achieve one goal – to generate as many leads as feasible and nurture most of them into conversion.

It’s not often that consumers require windows replacement services. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. And that’s why we came up with a comprehensive solution for Replacement Windows Cambridgeshire’s lead generation problems.

Understanding the Replacement WIndows Business

B2C and B2B business models face very different challenges when it comes to lead generation. Because it is mainly a B2C company, Replacement Windows Cambridgeshire needed to reach out and convert as many clients as possible in Cambridgeshire – where a strong competition for patronage exists – in order to generate revenue that will make the business sustainable. And this had to be achieved within the relatively short sales cycle of a typical B2C business. We used our understanding of Replacement Windows Cambridgeshire’s business model to create the right plan that would achieve all of the client’s lead generation aims.

Replacement Windows Market Research Cambridgeshire

The first thing we did was to research the windows replacement market in Cambridgeshire, both online and offline. We wanted to gain insight into the workings of the replacement windows industry in Cambridgeshire, understand how to create the desired impression on target customers, and then engage and convert these customers at the right time.

We understand that the website is the online shop window of a windows replacement company. So we looked to create a website that would speak to the target customers.

Outlay

The website was simplistic in design, with well defined tabs and dropdown buttons only where needed. There was ample whitespace and block separation which allows the site visitors to easily take in the contents of the site. Every page has a specific purpose, with consistent design throughout the website. Through these, we hoped to create an enjoyable website experience for the user which is fundamental in lead generation and conversion.

Contents of the website

The media-rich website featured photos of impressive buildings that Replacement Windows Cambridgeshire provided with replacement windows in Cambridgeshire. A video showing the company’s technicians in action in Cambridgeshire was also included. Because we understand that 95% of purchase decisions take place without conscious thinking, we created few but very striking text.

Replacement Windows Cambridgeshire Landing Pages

We created simple but compelling landing pages which site visitors responded to instantly. We created forms that visitors understood and were happy to fill out. The forms were also crafted such that the information collected was enough to develop a comprehensive lead generation, nurture and conversion cycle; and some of the conversion was immediate.

Branding of Replacement Windows in Cambridgeshire

This was one of the major challenges of Replacement Windows Cambridgeshire. Coming up with a windows replacement brand that the target customers would buy into was a challenge for Replacement Windows Cambridgeshire. Using the more powerful, intuitive strategy of one-on-one interviews, we were able to gain the insight that focus groups would not provide. The goal was to get actionable insight as to how a consumer in Cambridgeshire can be attracted to a window replacement brand. With the information we gained from the comprehensive research, we were able to craft a brand that strikes the right notes with the target customers as well as reflects the philosophy of Replacement Windows Cambridgeshire.

Replacement Windows Marketing Cambridgeshire

Technical guides

Blog posts

Through close collaboration with Replacement Windows Cambridgeshire, we were able to gain insight into who the company’s marketing campaigns were targeted at and what they were meant to achieve .

Principal marketing objectives

Central to the marketing objectives of Replacement Windows Cambridgeshire were –

To be a respected name in everything concerning windows replacement, and in general construction topics

To be seen as a brand with a difference – one that truly understands and cares about its customers.

To stay in the consciousness of target customers from brand awareness to purchase decision

To nurture brand preference and influence future purchase decisions.

Since a buyer will not usually consider a competitor if they already have a specific company in mind, this security is very important. Our profound knowledge of the company’s goals informed our development and execution of a visibly effective, precision marketing drive.

Cambridgeshire Promotion of Replacement Windows

We came up with promotions that resonated with the target customers, converting them into genuine leads. Some of the promotion techniques we used include personalized marketing, ads on relevant sites to maximize ROI, social media promotions and after-sales surveys.

SEO for Replacement Windows in Cambridgeshire

Due to our experience and expertise in Search Engine Optimization it was possible for us to build the correct content, keywords, links, domain properties and other criteria for ranking so that Replacement Windows Cambridgeshire was among the first results for searches involving windows replacement in Cambridgeshire. Significantly, we boosted Replacement Windows Cambridgeshire’s SEO ranking by optimizing for both commercial and informational search queries on windows replacement in Cambridgeshire and general building maintenance. Our lead generation campaign for Replacement Windows Cambridgeshire required patience, hard work and consistent quality so that the company was able to generate and convert as many leads as possible at all times. This paid off.So far, we have recorded direct conversions and qualified leads from our lead generation campaign. Contact us now and we will partner with you to create a lead generation plan that works for your business.