How Battery Park started their logo design journey

Company name

Overview

A brand new vision for the downtown Financial District of Boston. Soon to be Boston's newest lunch, dinner, happy hour and nightlife spot fully equipped with a patio that seats 110 people! We will be an upscale sports bar serving traditional American fare with a decor of mahogany and earth tones along with textured walls. The ambiance we are trying to create is comfortable, clean and classy with a fun vibe.

Tell us a bit about who you are and the people you reach

Our target market is the 25-45 year old Financial District crowd that goes our for lunch, dinner and happy hour. Most of our customers between 11am - 10pm will consist of business men and women looking grab lunch or to unwind after work and socialize with their coworkers and friends. We plan on hosting many corporate events, fundraisers, alumni events and private parties We will also focus on the 25-35 year old nightlife crowd that tend to be looking for a more low key atmosphere but can still let lose and dance after 10pm. Our hope is to have a mature nightlife crowd.

Requirements

We are looking to have a logo created for Battery Park Bar & Lounge. The name is derived from our address (33 Batterymarch Street, Boston, MA) and the fact we will have a 110 person seasonal patio that will include seating, a bar, landscaping/vines and wooden trellis's that create a "park" like feel.

Our logo should reflect the fact that we are a sports bar at heart but that we have some class. We would like a simple design and also like the idea of having a "BP" icon of some type included.

Be as creative as you want but in terms of color we would like to stick with earth tones. Our store front will be black and we plan on using the logo on the front of the building. I included a schematic drawing of the store front that our architect drew up. We do not like the signage pictured but this will give you an idea of the space available.