Now there's a parody account that gives voice to the click-fatigue Upworthy inspires: It's called "UpWorthIt" and it takes Upworthy's breathless and sensational positivity to its logical conclusion with headlines like:

I never thought a pizza party could end centuries of ethnic cleansing. Then I saw this.

Upworthy also gets into trouble when it tackles more complicated topics. A GMO story titled "Why Coke is Getting All Up In Your Broccoli" brings to mind vegetables genetically-engineered to include high fructose corn syrup and caffeine. In reality, the story's about Coca-Cola's opposition to a GMO labeling initiative. But it still gives the author a "tummy-ache." There's also the "scare ellipses" when she writes, "Companies that profit from GMO food say it’s perfectly safe..." when in reality, so do most scientists.

UpWorthIt isn't alone in mocking Upworthy's headlines. Last week, the Hairpin took a crack at it with entries like, "You Are Going To Think These Poor Kids Playing Soccer In The Dirt Are Amazing. We Dare You Not To Cry When You Realize They Don’t Have Feet." But despite the easy, satisfying mockery, Upworthy, like Buzzfeed, is part of a larger media pattern where emotive headlines matter as much as the content below them. In some ways, Upworthy is merely a site for its time, and parody is the sincerest form of flattery. And for investor Chris Hughes' part, I bet he wouldn't mind that kind of attention, snide or not, to be showered on his main squeeze, The New Republic, which he owns and publishes.

These single serving Twitter accounts are hilarious for a while, yet grow just as tiresome as the targets they ridicule over time. But if they play a role in eliminating the scourge of predictable headlines, then more power to them.