Idaho Education Association

CONVEY THE IMPORTANCE OF THE BOND
BETWEEN EDUCATORS AND THEIR STUDENTS

They needed to connect parents with teachers who impact their children’s lives. They wanted toinspire parents to share their voice and opinions in focused efforts to affect change and development.

ENHANCING COMMUNICATION BETWEENTEACHERS, STUDENTS, AND PARENTS

In order to remind parents of children ages K – 12 of the importance of their children’s teachers and the partnership between parents and teachers, we began our approach by exemplifying teachers who made an impact in a child’s life. We utilized videos and testimonials to connect parents with teachers who deeply impacted their development or the development of their own children. Simultaneously, we connected parents with opportunities to express their thoughts and opinions to make a difference for Idaho’s teachers.

68,000

Number of parents reached

1,654

Direct participation by Idaho parents

“I’M THEIR FRIEND. I’M THEIR ADVOCATE.
I’M SOMONE WHO BELIEVES IN THEM.”

In one month, we reached over 68,000 parents with young children in the home. We created direct digital engagement from 1,654 Idaho parents.