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Report: Google planning similar service to Amazon Prime

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Google may be looking to compete with Amazon's Prime service in 2012, according to sources cited in the Wall Street Journal, who stated that the search giant was in talks with both retailers and shipping companies about such a venture.

Google would not actually be getting into the business of selling products online: The new delivery service would use Google's product-search feature, which directs you to the websites of participating retailers, in conjunction with a shipping option that would go through Google instead of the retailer you bought items from.

According to the Journal's report, the quick delivery service from Google would let you receive orders within 24 to 48 hours, similar to the way Amazon Prime currently works (for an annual fee of $79, Amazon Prime offers delivery within a day or two of your purchase).

And according to tech news site Engadget: "Google is reportedly talking to Macy's, Gap and OfficeMax. Under the proposed system, when shoppers place an order on an affiliate's website, Google's system could kick in to offer them an option for same-day or possibly next-day delivery, said a person familiar with the matter. Sources indicated that Google plans to start a pilot test of the service in the San Francisco Bay Area sometime in 2012."