Time & Place

Target Audience

General Public (age 20-65)

Description

The topic of this year's campaign is ID-theft and Internet related fraud. The target group for the campaign is general public at large. The main web site for the campaign will be www.dinsakerhet.se, a web site managed by MSB.

At the web site, visitors will find tips and advice for minimizing the risk of falling prey of ID-theft. Two film clips, a fact sheet and one pod on ID-theft have been produced. Visitors at the campaign site, will also have the opportunity to take a web quiz about ID-theft. To attract visitors to the web site, the ECSM campaign will be advertised through various social networks (Facebook, Twitter etc.) and web sites.