Syrum

Destination Discovery - Lilly's answer to Boehringer's Syrum? Lilly launches online drug discovery game. ... Its concept of bringing a new medicine through the research and development process is not a million miles from that of Syrum, the Facebook game

Experimental game. Boehringer's Syrum, the first Facebook game created by the Pharma industry, came to market this autumn (Beta version). ... Farmville doesn't just appeal to people who like farms and, Syrum isn't just designed for people who like the

Pharma's 2012 in. gamification. Boehringer’ s headline-grabbing Syrum wasn’ t this year's only use of gaming techniques. ... Syrum wasn't of course pharma's only use of gamification in 2012 – it wasn't even Boehringer's only use of it.

With the launch of Boehringer's Syrum, and other significant developments in digital, one word that keeps cropping in pharma marketing is 'gamification'. ... Pharma companies already leading the way in gamification include Boehringer, with its