The company, which makes the cult Bullet bike and is one of
the world's oldest bike manufacturers, already exports its
middleweight motorcycles to countries in these regions, but it
now plans to boost local sales networks there and could even
consider setting up production units in the future, said Lal.

"Whatever it takes, in our belief, to become successful in
that market we will do," Lal told Reuters at the group's
newly-opened retail store in New Delhi.

"We want to take a strategic approach which is not about
shipping a few motorcycles from here. It is about being a
significant player in that market," he said, without detailing
how much the company will invest.

Royal Enfield plans to spend 5 billion rupees ($78 million)
in 2015 on its global expansion, building two new technology
centres, of which one is in Britain, and increasing its Indian
production capacity by 50 percent to 450,000 vehicles.

The company last year started selling the motorbikes in
Colombia, which Lal says could soon become its biggest market
outside India, and it now plans to enter Indonesia and Thailand.

It is also looking at ways to enter Brazil, though high
import duties mean it will need to look at setting up its own
plant or partnering with a local manufacturer.
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