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Search Engine Optimization

Shopify features an advanced ecommerce CMS & shopping cart that offer
built in Search Engine Optimization (SEO) features. These SEO features
ensure that your ecommerce website gets a lot of traffic and sales
from Google, Bing, and Yahoo.

Under the hood, Shopify’s SEO-friendly CMS allows best practices like
customizable H1, title and meta tags. It also automatically generates
sitemaps.xml files so new products and site changes show up on
search engines quickly.

Advanced ecommerce analytics

Shopify includes built-in analytics that help you keep track of your
website’s progress over time. Benchmarking your online store’s
performance helps you make the right choices that will lead to more
sales. Detailed statistics include:

How your customers found you and what country they are in

What URLs are referring to your online store

What search terms were used to find you

Tracks the number of visits, including by page hits and unique visitors

Discount code coupon engine

You can use Shopify to create discount codes and coupons to help
promote your products. You can define coupon codes that save customers
a fixed amount, a percentage amount, or free shipping.

You can further specify that a code can only be used a limited number
of times, for a specific product, for a minimum order amount, or is
only valid during a certain date range.

Free Google AdWords credits

Google AdWords lets you advertise your online store to people that
search for things like your products on Google. It’s a great way to
get people to your ecommerce website, to find new customers and
generate sales.

We’ve partnered with Google to give Shopify customers that set up a
new AdWords account $100 in additional advertising.

Google Product Search

Submit to Google Shopping / Product Search - Get found by more customers:
your inventory can be automatically fed into Google Product Search.