Information For:

Developing a Strategic Plan for a Program in Communication
Sciences and Disorders

Developing a Mission Statement

Definition

Mission:
A statement that indicates what the program plans to do and to
whom it will be done. The statement indicates the reason the
program exists. The Mission Statement serves as the basis for the
development of the program's focus areas/issues, outcomes,
and strategies.

Current Program Mission Statement

[Insert current Mission Statement if available.]

Developing a Mission Statement: Some Things to Remember

Adoption of the Mission Statement should change the
behavior of the program.

The Mission Statement should provide the basis for
evaluation of the program's outcomes and strategies to
determine if the mission is being accomplished.

The Mission Statement should differentiate the program from
other programs.

The Mission Statement should define the
"business" the program wants to be in, not
necessarily the "business" it is in.

The Mission Statement should be relevant to all of the
program's identified customers.

The Mission Statement should be exciting, inspiring, and
motivating.

The Mission Statement should be short and concise.

The Mission Statement should answer the following
questions: Who are you as a program? Why do you exist? What do
you do? Whom do you serve?