Vitaminic Uses Web to Sell Music,
Break Record Firms' Hegemony

MILAN &mdash; In his darkened office lit by computer screens, Gianluca Dettori leans forward, proffering tiny headphones to demonstrate the power of the MP3 player.

"You and me were meant to be living free in harmony," floats out in perfect quality from trip-hop singer Morcheeba. A few minutes earlier, the same song sounded rather different on a mobile phone. The quality of the MP3 player is indisputable.