Goal—Create a simpler shoe customization journey which lives separately from the original and more complex builder.

Target—The consumer who prefer more guidance and less steps. The "Simple Builder" product would be for use during global Nike promotions such as the version requested below (customize based on flag colors for the Olympics). Consumers begin on a franchise page with starter ideas and from there, they are guided to select a shoe model, style, and add a "Personalized iD."