Announced back in July, FX’s on-demand service dubbed FXNOW is now officially available as a brand new channel to owners of Apple’s $99 Apple TV media-streaming box in the United States, Juli Clover of MacRumors first reported Tuesday.

Though the channel does offer a variety of content from the FX, FXX and FXM networks, including episodes of The Strain and Sons of Anarchy, the rumored Simpsons archive is nowhere to be found in today’s release of the FXNOW Apple TV channel.

For what it’s worth, our own Cody Lee has been able to access FXNOW on his Apple TV from Canada since August.

In terms of functionality, the channel is quite similar — if not identical — to the free FXNow app for the iPhone and iPad which offers on-demand streaming of video content from the FX, FXX and FXM television networks, all of which are owned by the Fox Entertainment Group.

TV writer Jason Lynch tweeted out in July that the FXNOW channel would be arriving on the Apple TV, the Roku and other media-streaming devise “within the next 12 months,” featuring 552 episodes of The Simpsons branded Simpsons World.

As things stand now, the Simpsons content should be enabled across the Apple TV and the FXNOW iOS app in October. iLounge reported that the show’s 550+ episodes will be “infinitely cross-referenced and sortable in various ways”.

Other reports have indicated that the FXNOW channel would be able to create playlists of episodes and share their favorite Simpsons scenes and clips with friends.