Today’s online business world is a social business world, where everyone is connected. Through social digital experiences, social businesses can provide access to incredible expertise and knowledge, allowing them to respond faster and more cost effectively to user's requests. This often results in improved customer satisfaction and organizational effectiveness.

Social in the context of a complete digital experience

IBM's core infrastructure enables social capabilities to be infused into any digital experience—so people can seamlessly interact with each other in a way that is meaningful. IBM’s Digital Experience software portfolio, built on open standards, provides incredible flexibility, allowing organizations to optimize the user experience and functionality to deliver THE exceptional digital experience.

Features

Community pages
Simply point and click to make a web-page social. Just associate it with a community and access social capabilities like forums/discussions, blogs, wikis, files, activity streams, community events, bookmarks and members.

Personalized
Provide access to social content, chat rooms, and experts. These resources are targeted and dynamic based upon user, languages, device, geo-location and so much more.

Infused social
Easily infuse social capabilities into a digital experience alongside traditional web content and business applications with maximum flexibility to optimize the experience for the end user.