Business Intelligence Market players are poised to capitalize on the immense potential

August 3011:492017

Business intelligence, usually referred to as BI, is a variety of software applications used to analyze and extract relevant business information from an organization’s raw data.

The increasing implementation of data analytics by organizations and businesses across the globe is one of the primary factors driving the global business intelligence market. Business intelligence systems play a vital role in the strategic planning of businesses. The demand for mobile business intelligence services is high among various end-user industries, owing to the fact that with the help of applications optimized for smartphones and other smart devices, they allow the workforce to get business insights by data analysis. Another benefit of business intelligence services that attracts end users is that it permits data, which is capturing by mobile devices, to be implemented while in motion such that reports are up-to-date and mobile workers can make informed decisions in real time.

However, an increasing number of organizations are acknowledging cloud business intelligence services, as their adoption enables end users to divert attention from managing IT environment to core activities and easy integration with third-party applications. Cloud-based BI solutions facilitate applications to be scaled quickly and offer security at all levels of IT infrastructure of an enterprise such that these applications can be accessed remotely. Another factor which is expected to be a high-impact trend in the near future is the advancements in artificial intelligence. Companies worldwide are estimated to incorporate artificial intelligence with business intelligence solutions for sustainable growth.

North America, with the U.S. at the forefront, will be a prominent market throughout the forecast period. The high acceptance and awareness regarding the merits of business intelligence solutions are fuelling the growth of the region. However, market players are poised to capitalize on the immense potential offered by developing regions and thus, shift their focus towards Asia Pacific and the Middle East.

Global Business Intelligence Market: Snapshot

Business intelligence, usually referred to as BI, is a variety of software applications used to analyze and extract relevant business information from an organization’s raw data. Of late, the global market for business intelligence has gained significant traction with more and more organizations leveraging it to uncover useful insights that would enable them to strategize astutely and gain a competitive edge in the market.

A business intelligence solution has myriad functionalities in areas such as sales and marketing, information technology, and finance, healthcare, media and entertainment, government, research and education, energy and power, manufacturing and logistics, among others. Business intelligence has different features such as predictive analytics, dashboards, and scoreboards. Additionally, it also offers tools such as reporting tools, virtualization tools, search tools, query handling tools, etc.

Global Business Intelligence Market: Segmentation

The report by Transparency Market Research, segments the global business intelligence market based on different parameters. For example, depending upon the technology deployed, it divides the market into cloud based business intelligence, mobile based business intelligence, conventional business intelligence, and social media based business intelligence. The report also segments the market based on functions and deployment, end users, and geography.

A humungous pool of available data and the growing awareness about its potential in generating insights about customers’ behavior and buying patterns is the foremost stimulant of the global market for business intelligence. Another factor boosting its uptake is the clamor for high standards in corporate governance. Additionally, the swift pace of change in the business environment resulting in demand for high performance management and expansions in Enterprise Resource Planning (ERP) is also contributing to the growth of business intelligence market. Popularity of cloud-based services, especially among small and medium sized enterprises is majorly filliping the market as well.

Countering the growth in the market is the steep capital investments and the complexity associated with cross organizational capabilities.

Global Business Intelligence Market: Trends and Opportunities

Due to the robust demand for business intelligence based on mobile and social media, there are opportunities aplenty for aspiring players to foray into the market with innovative analytics solutions. Geography-wise, the Asia-Pacific market, powered by China, is poised for robust growth in the near future due to the availability of skilled professionals at a relatively cheaper cost in the region. A sizeable proportion of the market share in Asia Pacific region is held by four global behemoths, namely Microsoft Corp., IBM Corp., Oracle Corp., and SAP. Australia too is predicted to account for a substantial share in the global market for business intelligence software.

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