Introduction to GLO-BUS; explanation of simulation game procedures; company assignments; distribution of decision schedule

3

Lecture on Chapter 1

4

Lecture on Chapter 2; coverage of key points in “Guide to Case Analysis” (available to class members in the Student Center at www.mhhe.com/thompson1e); first GLO-BUS practice decision due at 11:59 p.m.

5

Case discussion of Whole Foods Market (show video)

6

Case discussion of mGames

7

Lecture on Chapter 2; second GLO-BUS practice decision due at 11:59 p.m.

8

Lecture on Chapter 3

9

Lecture on Chapter 4; GLO-BUS decision for Year 6 due at 11:59 p.m.

10

Case discussion of Competition in the Bottled Water Industry (show video)

11

Lecture on Chapter 5; GLO-BUS decision for Year 7 due at 11:59 p.m.

12

Case discussion of Sears Roebuck or Dell Computer in 2003

13

Case discussion of Callaway Golf Company (show video); GLO-BUS decision for Year 8 due at 11:59 p.m.

14

Hour Examination, Chapters 1-5

15

Case discussion of Ocean Spray Cranberries in 2003; GLO-BUS decision for Year 9 due at 11:59 p.m.

Background reading: If this is your first experience with case analysis, please read “A Guide to Case Analysis” in the Student Center at
www.mhhe.com/thompson1e.

6

Class discussion of WGirl, WBoy Calendars—see the Case-TUTOR software for study questions to use in preparing this case for class discussion; bring your
notes on the answers to the study questions to class

7

Class discussion of Competition in the Bottled Water Industry (show video)—bring your printouts of the Case-TUTOR case preparation exercise for this case
to class for use in the class discussion

GLO-BUS decision for Year 8 due at 10:00 a.m.; also GLO-BUS Quiz 2 is due at same time

13

Written case assignment and class discussion of assigned case (case and nature of written assignment to be announced—good suggestions include Ocean Spray
Cranberries, Pacific Cataract and Laser Institute, Microsoft’s XBox, and Callaway Golf

14

Lecture on corporate strategy and strategic analysis of diversified companies.

Class discussion of K-Mart: Striving for a Comeback (show video); utilize the study questions on Case-TUTOR to prepare this case and bring your notes for
these questions to class for use during the class discussion

Class discussion of Southwest Airlines (show video); bring the printouts of your Case-Tutor work to class for use in the class discussion

20

Oral team presentations of Global Market Opportunity in the Olive Oil Industry

GLO-BUS decision for Year 12 due at 10:00 a.m.

21

Oral team presentations of Valassis Communications

22

Oral Team Presentations of Continental Airlines: Sustaining the Turnaround

Oral Presentation Assignment (all presenters): What is your assessment of Gordon Bethune’s performance as Continental’s CEO? What has he accomplished?
What is the culture like at Continental Airlines? What is your appraisal of his actions following the September 11 terrorist attacks? What recommendations would
you make to Gordon Bethune as the company enters 2003?

Background reading: If this is your first experience with case analysis, please read “A Guide to Case Analysis” in your textbook prior to reading
and preparing the assigned case.

6

Class discussion of The Solar Feeder case—see the Case-TUTOR software for study questions to use in preparing this case for class discussion; bring your
notes on the answers to the study questions to class

7

Class discussion of ZAP Corp. and the Electric Vehicle Industry—bring your printouts of the Case-TUTOR case preparation exercise for this case to class
for use in the class discussion

8

Lecture on strategy and competitive advantage and strategies for global business environments

GLO-BUS decision for Year 7 due at 10:00 a.m

Read: Thompson and Strickland, Chapters 5 and 6

9

Lecture on e-commerce strategies and tailoring strategy to fit specific industry and company situations

GLO-BUS decision for Year 9 due at 10:00 a.m.; also GLO-BUS Quiz 2 is due at same time

13

Written case assignment and class discussion of assigned case (case and nature of written assignment to be announced—good suggestions include Dakota Growers
Pasta, Azalea Seafood Gumbo Shoppe, Nucor in 2001, ChicagoTribune.com, or South African Breweries

14

Lecture on corporate strategy and strategic analysis of diversified companies.

Class discussion of Moss-Adams LLP; utilize the study questions on Case-TUTOR to prepare this case and bring your notes for these questions to class for
use during the class

20

Oral team presentations of PepsiCo’s Acquisition of Quaker Oats

Assignment (all presenters): What is your assessment of PepsiCo’s business portfolio and the company’s strategy? What recommendations would you make to
the company’s senior executives?

Required hand-in for students not making oral presentations: The Case-TUTOR printouts of the case preparation exercise for PepsiCo will be
collected at the end of the class period to check on the caliber of your preparation for class

GLO-BUS decision for Year 13 due at 10:00 a.m.

21

Oral team presentations of Nucor in 2001

Assignment (all presenters): What is your assessment of Nucor’s growth strategy? Is the company well-positioned—why or why not? What does a SWOT analysis
reveal about Nucor? What recommendations would you make to Nucor’s management?

Oral Presentation Assignment (all presenters): What is your assessment of Gordon Bethune’s performance as Continental’s CEO? What has he accomplished?
What is the culture like at Continental Airlines? What is your appraisal of his actions following the September 11 terrorist attacks? What recommendations would
you make to Gordon Bethune as of late Fall 2001?

GLO-BUS decision for Year 14 due at 10:00 a.m.

23

Oral team presentations of West Indies Yacht Club Resort

Oral Presentation Assignment (all presenters): What problems do you see at West Indies Yacht Club? What recommendations would you make to
management?

GLO-BUS peer evaluations and self-evaluation due at 10:00 a.m.

24

Oral team presentations of Optivus Technology

Oral Presentation Assignment (all presenters): What problems do you see at Optivus Technology? Why is the company struggling to implement and execute the
strategy Jon Slater has crafted? What strengths and weaknesses do you see in the company’s approach to strategy implementation? What recommendations would you
make to management?