"This morning KFC relocated Colonel Sanders’ handwritten Original Recipe for the first time in 68 years from its original vaulted location in Louisville, KY to a secret-secure location as KFC modernizes the safekeeping of one of America’s top corporate trade secrets." -- Weber Shandwick

Axepose.com -- something to do with films, creatives, and voting. Interesting interface.

MINI has a new advergame. About parking. With a dude riding a small tall car. -- Interone Worldwide

Chrome is Good for Advertisers: "[Tabbed browsing] is a real issue, as advertisers truly don’t care about time displayed in a hidden tab, just as we don’t care about time displayed below the fold – all measured in the traditional exposure metric. Instead, advertisers now look at a new generation of metrics that show dwell time – time spent when a consumer actually engaged with the ad. Chrome's popularity and existence might drive consumers to toggle more, but will also force marketers to put more emphasis on dwell time. This is the holy grail of brand measurement, far more relevant than ad exposure or click thru rates." -- Mortar for Eyeblaster