WE

WE needed a campaign to promote their travel study to India. They wanted students to understand the meaningful experience that the trip offers.

We came up with tagline “Connect. Learn. Grow.” to describe the trip and what students would gain from the experience. We used it in conjunction with an illustrative graphic inspired by the scenery and colors of India. We also converted the graphics into an animated advertisement to play around campus. Lastly, we created a promotional video using photos from previous trips that highlighting the key aspects of the trip.