Tag Archives: Oil spill

BP = Broken Pipe How does your business respond to negative feedback? A recent Fast Company article talked about what a mess BP has made of it’s business brand through its handling of the Gulf oil disaster. The CEO of the company seems to have a knack of saying the wrong thing at the wrong time and, as one publicity expert said earlier today “The best thing BP can do is keep the CEO as far away from any microphone, television cameras and reporters as it possible can. The man is a walking PR disaster!” … Continue reading →