SAMSUNG Electronics Company Limited, a global leader in the distribution of digital media and technologies has launched its “2012 Samsung Week Celebration” in Accra.

The week- long event which is on the theme, “Creating the Future Together” will be held from September 17 to 23, 2012 in both Accra and Kumasi to reiterate Samsung’s commitment to positively impact the communities in which it operates.

During the celebration, Samsung will engage the public with its brand story as well as give back to society through its Corporate Social Responsibility (CSR) by inaugurating a borehole at Amansie near Kumasi to raise awareness about the dangers of Buruli Ulcer within the area.

In addition to the CSR outreach planned for the celebration in the country, the event would also bring festive brand activations that would reflect Samsung’s commitment to inspiring communities by leveraging new technologies, innovative products and creative solutions.

The week will also offer exciting brand experience activations with great giveaways as well as offer free service and repair of Samsung products including notebook PCs, cameras and mobile phones.

Customers who wiil purchase Samsung brand products worth GHC200 and more during the week will also receive two free Silverbird Cinema movie tickets.

The company will also organise a soccer event for the community and invite kip fit clubs on September 21 and also host an African legend night with Hugh Masakela on September 22 to wrap up events for the week.

According to the Chief Operating Officer of Samsung Electronics Africa, Mr George Ferreira, “Samsung is listening to the market, building partnerships and reenergising its commitment to Africa and its people”.

He said “In fact, this Samsung Week will mark the third in a series of eight Samsung Weeks taking place across the continent.”

Samsung he explained recognises Ghana’s rapid evolution to a technology savvy market that is heavily reliant on technology for everyday life.

“As a true testament to listening to our consumers, we at Samsung understand the unique needs of the African market and Africa as a whole. In this respect, we are proud to open up our brand to consumer engagement, and to support our communities with the celebration of Samsung Week in Ghana,” he said.