"Well, it was actually something that Kelly [Battles] and I talked about together; just what could we do?" said Heather Ablondi. They struggled to answer that question when it came to their friend Joni.

"[Wayne] had a heart condition that prevented them from getting life insurance," said Battles. "So they don't have life insurance, and with six children, it's going to be very tough...."

"Going forward, she needs to be able to pay her mortgage payment, her electric bill [and] buy groceries for her kids," Ablondi said.

"It surprises me a little bit how quickly it poured in," Ablondi said. "In less than 24 hours, we had hit $10,000. I think people just want to be there for her."

Joy Moeller's been in touch with Joni as she plans her husband's funeral.

"She just can't believe it," Moeller said of Joni. "[She's asking] where is all this coming from? Who are all these people? She said there are people who have given, [she doesn't] even know who they are."

The GoFundMe explains:

[Joni Beale's] most immediate needs include the funeral expenses which total approximately $6,000, the initial goal for this gofundme campaign. We would love to raise over and above that in order to provide Joni a financial cushion to rely on while she makes plans for this unexpected chapter of her life.