Insights that go beyond the obvious

Leveraging technology with purpose

element54.

On the periodic table, element54 is known as “Xenon”, an enabler that creates brighter and more efficient light. These aspirational characteristics of looking for brighter and more efficient insights guide our client focus, every day.

What we do.

element54 works with marketers to build their brands by: exploring markets,testing strategies and concepts/products, evaluating and tracking marketing communications.

Insights Solutions Suite.

element54 is staffed by Senior Researchers with experience from concept ideation through to in-market tracking across a range of categories, including CPG, Financial Services, Lottery & Gaming, CRM/Loyalty Programs, Retail, Travel and Pharma.

Commitment to Client Success.

While we are proud of our business growth, we believe it is due to an unwavering focus on making sure that our clients’ research investment goes ‘beyond the obvious’ to be proactive and prescriptive towards meaningful business decision making. We were honoured to receive the MRIA Pinnacle Award for Outstanding Research Project of 2015 (June 2016 award)