Indian growth creates opportunities in the Nordic region

High quality at a competitive price. That’s how 35 Indian companies are selling themselves to the Swedish market at Elmia Contractor. Three major export sectors are components for vehicles, automation and electronics.

The Indian manufacturing industry is thriving and the economy is growing strongly. Swedish companies like Volvo, ABB and SKF have long had factories in the country, and Indian subcontractors have exported to such countries as Germany, France, the UK and the US. Now their sights are set on Sweden and our Nordic neighbours.

“The strength of Indian suppliers is high quality combined with a competitive price,” explains C.H. Nadiger, Regional Director, EEPC India, which is the organiser of the joint Indian stand. “Their quality and delivery reliability are unsurpassed and their costs are low. So it’s win-win for Swedish companies. They can get high quality at a better price.”

The Indian market is growing above all in the automotive sector. Annual growth is running at 10 to 15 percent and is predicted to reach USD 16.5 billion by 2021. But growth is not limited to the automotive sector – in just a few years from now, India’s manufacturing industry as a whole is predicted to be among the three biggest in the world.

“Of course we want to come into contact with OEMs but our exhibitors also supply Tier 2 companies. That way, they’re involved in a project from the beginning and the final finish of the components is done in Sweden,” says C.H. Nadiger.