Following UpSNAP closely over the last months, I can see the company is well on its way to becoming a Google-like force in the audio entertainment space. UpSNAP broke on to the scene in August with audio search, essentially allowing users to search podcasts. (James pls link to my earlier upsnap post from 8/14.) For an encore, UpSNAP introduced a path-breaking pay-per call model in late September that effectively delivers ad-funded content to users for free. As UpSNAP’s CEO Tony Philipp told me an interview today, pay-per-call advertising is â