The "Loser Keeps Bieber" idea isn't necessarily new — many have cracked similar jokes, but putting it on a billboard with two famous Chicago hockey players is taking things to a new level. It's the work of Command Transportation, a freight broker with an electronic billboard that creates some buzzy displays, routinely from the world of sports.

Command Transportation owner Danny Zamost said it's the first time his company had put Bieber on its electronic billboard. In the past, the billboard has featured the Bulls' Joakim Noah spraying Heat star LeBron James with a fire extinguisher and Bears quarterback Jay Cutler smoking a cigarette.

"We try to keep this low-key," said another executive, who wished to remain anonymous. "We just have fun. We don't use the sign other than to have fun."

Nothing would be more fun than ridding the good ol' USA of Justin Bieber. Even if this is a joke, it's still a good enough reason to root for Team USA.