How to Make Big Data Work for Your Small Business

As a small business owner, you’ve probably heard about “big data.” While your data might not be as large and complex as other companies, as a small business you are surrounded by important metrics that could help you make smarter marketing and business decisions. Here are a few examples of data that you could put to use for your business:

Your sales receipts provide specific data about your customers’ purchase behaviors, including how often they visit your store, how frequently they purchase a particular product, and what exact product or service they prefer. Analyze these over the months and years to come, and you may just stumble upon some truly fascinating insights.