One of the designers who made it happen

This designer has taken the time to make all necessary adjustments and was very helpful, responsive and talented.
Thank you.

- etienne 3

How Andrew Griffiths started their logo design journey

Company name

Misty Mountain Farms

Overview

ABOUT THE BUSINESS
Misty Mountain Farms is a subsidiary of Mungalli Creek Dairy, a boutique organic and biodynamic dairy farm based in the fertile Atherton Tablelands (http://www.athertontablelands.com.au) region of North Queensland, Australia.

ABOUT MISTY MOUNTAIN FARMS
We are establishing the new Misty Mountain Farms brand and range of products to compliment the existing Mungalli Creek Dairy products. The main point of difference is that Mungalli Creek Dairy products are all organic and biodynamic, whereas Misty Mountain Farm’s products are not. They are all natural and certainly of a much higher standard than mass produced dairy products.

Mungalli Creek Dairy products will be the premium priced products, Misty Mountain Farms will be priced just below this but above mainstream, mass produced dairy products.

The Misty Mountain Farm products will predominantly be sold to residents who live within the local region (a radius of approximately 500 kilometres), and there is a strong local loyalty.

Tell us a bit about who you are and the people you reach

The Misty Mountain Farm products will predominantly be sold to residents who live within the local region (a radius of approximately 500 kilometres), and there is a strong local loyalty.

Buyers are generally female (mom shopping for the family), who are health conscious and not as price driven as other consumers. Consumers will be discerning, health conscious, family orientated, loyal and local.

Requirements

LOGO LOOK AND FEEL
We have no preconceived ideas regarding the look and feel of the Misty Mountain logo, however the fact that it will be used on food packaging needs to considered and there must be some degree of versatility to use the logo in various formats and styles.

We want the brand to show the wholesome, rich and high quality nature of the products we sell. Clearly some play around the theme of the Misty Mountain is a logical association.

TAG LINE
We are currently planning to use the tag, “PURE GOODNESS”.

LOGO APPLICATIONS
The main consideration for this logo is that it needs to be distinctive on packaging as it has to stand out in the very competitive retail environment of supermarket shelves.

The logo will be applied to a range of packaging – including 1 litre and 2 litre plastic milk bottles, 200g & 500 gram round yoghurt containers and others (to get an idea of the style of packaging please visit the current Mungalli Creek Dairy Website - http://www.mungallicreekdairy.com.au/
Please note packaging will evolve over time to include other tub and bottle styles. The Brand may also be used in the longer term on other farm products of a non-dairy nature.