Feliberto Rivera, 36, was hanging no-parking signs on W. 17th St. near 10th Ave. in advance of a shoot for the sports-themed romance "Just Wright" when he heard gunshots at the opposite end of the block.

Rivera said he turned around to see what happened and saw a man sprawled out on the street in front of the Fulton Houses.

"I was waiting for him to get up, but he did not," Rivera said. "He yelled, 'Help! Help!'"

"The neighbors kept saying, 'Get up!' Then the ambulance came."

The shooting took place shortly after the unidentified victim parked his car in front of the Fulton Houses around 6 p.m., witnesses said.

After getting out of the car, the victim got into an argument on the street with two guys. When the argument escalated, someone started shooting, hitting the victim twice in the torso and once in the leg, police and witnesses said.