"You're Just One Sales Letter Away From Wealth"

"Just a Quick Update..."

As her first project out of the gate, she wrote then mailed a letter to a few prospective investors, requesting an appointment to pitch them on investing in her company.

She'd already mailed ... and received a 100% response ... by the time she got around to asking me for my help to improve her letter.

"Um, I dunno, Kiddo, we can go over your letter as an academic exercise, but you scored a 100% response rate. How do you propose I improve on that?! (Laughter) I hope you celebrate."

And that's just the beginning.

According to a note I received from her just last week: "...Watch for me in the St. Paul Pioneer Press business section soon!"

But wait! There's even more: A producer of Oprah asked her to do some research for a segment that's already aired. Small stuff as assignments go. But for the Oprah show. I had nothing to do with hooking that up. She did it on her own and I'm as proud of her as I can be. She'll be able to use this experience as a marketing asset for the rest of her life.

The Secret to Her Success

“We all learn expository writing, and if we’re ever to become anything except scholars, we have to forget it almost completely. There is no formula to real writing that hits home at the heart of your audience. The best is almost free-form ... it comes in moments of inspiration that we have to capture. A marketing piece that brings in tens of millions of dollars can come from an idea jotted down on a napkin, because the idea captures the core emotional appeal of the product.”

--Don Mahoney

More on the way, later today and a special video for intermediate copywriters.

Visit Learn Prosper Now

Clayton MakepeaceYou'll laugh, you'll cry, you'll despair... Clayton earns over $2 million dollars a year, rides a Harley and knocks out one winning promotion after another. Stop wasting time -- start making more money from copywriting and marketing by getting in on the action -- go visit Clayton right now.

Kevin FrancisKevin writes copy using complete sentences. Sounds strange, but he's one of the few who pull it off well. Very well. His copy delivers results, but I won't go into that. Just check out his blog.

Michel Fortin's BlogThe top copywriter in Internet marketing, responsible for selling over $35,000,000 in goods and services.

Robert StoverRobert Stover's insights and examples, so you can see their application. Visit for the carefully considered emphasis he places on the prospect's "interaction" with the written word.