Most businesses use one or two primary methods to connect and build relationships with their online and mobile leads. But you can drastically improve the rate your turn your leads into buying or paying customers (conversion rate) simply by connecting and bonding with them via multiple channels. Read more..

It is essential to track which marketing campaigns are gaining the best exposure and converting leads into paying clients and which ones are struggling. This is essential because you can be able to make a better strategic decision on which aspect of these campaigns to increase revenue on or not. Read more..