(word) Mohuelmati

Adapting, to find balancebetween tradition and newideologies or novelties.

Longboard Vineyards is a micro-winery based in Napa, California, founded by a surfer turned winemaker who believes that wine andthe culture of surfing can coexist, creating a bold and modern wine experience. Every batch is different in its flavor based on the grapes they cultivate at the time. With this in mind, the goal was to createa cohesive brand system that showed the austerity of winemaking and the culture of surfing by using the idea of old school longboardsurfing, pairing the flavor of each bottle of wine to a board that would represent its flavor.