Another generation joins Zeiger Industries

Tuesday

Zeiger Industries now had a third generation family member working at the business. Taylor Zeiger, granddaughter of the founders Don and Sandi Zeiger, has joined the company as financial manager.

CANTON TWP. As Taylor Zeiger neared graduation from West Liberty University, her grandmother, Sandi Zeiger, had a question: Would Taylor want to join the family business?

Zeiger Industries is a machine shop that Don and Sandi Zeiger opened in 1990. The company designs, engineers and manufacturers valves, screws and other equipment used with plastic injection molding machinery. Zeiger is known in the industry as inventor and manufacturer of Mallard Z4 screw tip valves.

Don Zeiger worked at Hoover Co. as a process engineer and section manager for injection molding. Working with the equipment, Don Zeiger developed processes to improve injection molding machines. He started making parts during the 1980s and Sandi served as his office staff, taking orders and handling bookkeeping.

The couple opened Zeiger Industries after Don retired from Hoover. Their children also joined the business. Taylor's father, Tom, is plant manager and his brother, Andy, works at the plant. Another brother, Steve, works for a family business in Huron, while sister, Tracy Allen, lives in Oklahoma and handled some accounting for the business until recently.

Taylor has been with the company for 18 months, joining a week after graduation. She works as a financial manager, handling a combination of the duties handled by her grandmother and her aunt.

While at West Liberty, Taylor was recognized by the college of business as most outstanding general business student. She also played third base on the women's softball team. That experience helped her learn the value of leadership and time management, which helped as she started with the family business.

"I jumped right in and really can see and appreciate what my grandparents created here," Taylor said. "The Zeiger name stands for quality and everyone here takes their responsibility for quality and excellence very seriously."

'It's easy" at Akron-Canton Airport

The newest marketing campaign being launched by Akron-Canton Airport emphasizes that it's easy to use the facility for travel.

How easy? How about easier than putting kids to bed, Instagramming brunch, or getting the printer to work?

The goal is to show people who haven't used Akron-Canton how easy it can be to get through the airport, Lisa Dalpiaz, director of marketing, said in a press release. The facility is "intentionally, very easy. What better way to explain that than to show the experience against everyday tasks folks can relate to," Dalpaiz said.

The airport worked with Pritt Entertainment Group, an Akron-based agency, to create 15- and 30-second videos as part of a broader strategy to "educate, excite and engage customers," the airport said.

This campaign will use traditional broadcast, streaming TV such as Hulu and Sling, and social media such as YouTube, Facebook, Instagram, Twitter and Snapchat. The campaign also has a contest that started Monday and will run until Feb. 19 with the grand prize of two round-trip tickets aboard Spirit Airlines. Enter at akroncantonairport.com, and follow the hashtag #CAKisEasierThan.

Set to open

Raising Cane’s, a fast-food restaurant that features chicken fingers, expects to open its Belden Village-area store on Feb. 20, according to an event listing on the restaurant’s Facebook page. A grand opening event is scheduled to take place at 10:30 a.m. that morning.

As part of the promotion, “20 lucky Caniacs” will be randomly chosen to win Raising Cane’s for a year. The first 100 people will receive T-shirts and a card for a combo meal at the next visit.

The first Raising Cane’s opened in 1996 in Baton Rouge, La. The chain has grown into the Midwest and operates 25 stores in Ohio, mostly in the Cincinnati and Columbus markets. The Jackson Township location is the northern-most store in Ohio.

Prescription service takes a new name

Beacon Charitable Pharmacy now is the name for the Prescription Assistance Network of Stark County.

The non-profit organization said it will continue to provide medications, guidance, solutions and hope to uninsured, underinsured and low- to moderate-income residents in Stark and Carroll counties. The new name reflects the services and should help increase local awareness by giving patients and physicians a solution for obtaining prescription medications.

Working with pharmaceutical companies allows Beacon to bring more than $300,000 worth of brand name medications to the community. Each year Beacon dispenses medications that have an average wholesale value of more than $2 million, said Carol Risaliti, executive director of Beacon.

"Our focus is on pharmacy, providing prescription medications to those most vulnerable in our community," she said.

Diebold Nixdorf joins Super Bowl fun

While the Pro Football Hall of Fame rolled out its newest class of inductees during Super Bowl LII, Diebold Nixdorf rolled out a new concept in connected commerce as part of the Super Bowl LIVE event.

The Essence concept being developed by Diebold Nixdorf was part of the U.S. Bank Possibilities Lounge included in the Super Bowl LIVE fan festival in downtown Minneapolis.

Diebold Nixdorf, in a press release, describes Essence as a "streamlined, self-service touchpoint concept that transforms everyday transactions into modern encounters." The concept captures the look and feel of an automatic teller machine experience of the future, "and bridges the physical and digital worlds of cash and consumer transactions."

Minneapolis-based U.S. Bank took over a restaurant in the Nicollet Mall and worked with Diebold Nixdorf and VISA to show off what it believed would "be a fun and interactive way for fans to engage in the future of payments." Visitors could see how Diebold Nixdorf systems merge online and mobile systems to connect banking and retail.

Diebold Nixdorf said it was thrilled to share the company's self-service innovations as part of Super Bowl LII festivities. "Sporting events are one of the many opportunities the banking and retail industry have to provide a more dynamic and convenient customer experience," said Richard Harris, the company's vice president for design and concept development.

Reach Edd at 330-580-8484 or edd.pritchard@cantonrep.com

On Twitter: @epritchardREP

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