Demand for grass-fed beef is growing!

February 1, 2013

Grass-fed beef accounts for only about 3% of the market, but demand is growing 20% a year, a study shows. It's a result of the backlash against corn-fed cattle. There were only 100 producers of grass-fed beef in the U.S. in the late 1990s. Now there are more than 2,000, says Alan Williams, who produces grass-fed beef. One of them is Grassland Beef Co. in Missouri. Jeremy Parker is a rancher who raises his cattle the old-fashioned way. His herd feeds on grass."There's definitely growing demand" for grass-fed beef, he said. "There's more demand than there is availability."Although still only about 3% of the beef consumed in the U.S., grass-fed beef will keep rising in popularity, advocates, consumers, and producers predict. One study put demand growth at 20% a year...Read the Article in the LA TIMES