Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world,[2] with over 16,858 stores in 50 countries, including over 11,000 in the United States, over 1000 in Canada, and over 700 in the UK.[3][1] Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.

Doutor Coffee (株式会社ドトールコーヒー) (TYO: 9952) is a Japanese company that specializes in coffee roasting and coffee shop franchising. It was founded by Toriba Hiromichi. Its first store was opened in Kawasaki, Kanagawa in 1980. The company currently has over 900 locations in Japan, has begun expansion in Taiwan and Korea. It is listed on the Tokyo Stock Exchange.

Tchibo is a German chain of coffee shops and cafés, also known for its weekly-changing range of other products. The latter includes: clothing, household items, electronics and electrical appliances. In Germany, Tchibo's slogan is "Every week a new world" (German: Jede Woche eine neue Welt); its UK slogan is "Add a little O to your life". Recently Tchibo expanded its product range, and is now selling services such as travel and insurance. With over 1000 shops, Tchibo is one of Germany's biggest shop chains. The company is based in Hamburg. Tchibo's coffee is sold in supermarkets in United States, Romania, Turkey, Hungary, Ukraine, Israel, Jordan, Russia and Poland. On the Isle of Man in the UK Shoprite sells its coffee as well as clothing, household items, electronics and electrical appliances

Dunkin' Donuts is an international donut and coffee retailer founded in 1950 in Quincy, Massachusetts by William Rosenberg. It is now headquartered in Canton, Massachusetts. Despite originally focusing on donuts and other baked goods, over half of Dunkin' Donuts business today is in coffee, making it more...

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...Company: Starbucks CoffeeBACKGROUND
Starbucks Corporation is the largest coffee company in the world, with over 17,000 stores located around the globe. Headquarters are located in Seattle, Washington, United States. Starbucks offer beverages- mainly coffee and tea, food- salads, snacks, sandwiches to customers. The company also markets books, music, and film.
DEMAND OF STARBUCKS
Is the demand for Starbucks elastic or...

...Executive Summary
The Coffee Bean & Tea Leaf was founded by Mona and Herbert Hyman and it is established in Los Angeles, California in the year 1963. The first Coffee Bean & Tea Leaf were established here in Malaysia in 1997. The company offers a wide variety of its own signature beverages that ranges from coffee to non-coffee drinks and launched their very own signature drink; “The Original Ice Blended” in 1989 and has been the main...

...﻿CoffeeCoffee is the second largest traded commodity in the world, next only to petroleum and is popularly referred to as 'Brown Gold'. Coffee is grown in about 80 countries across the globe, of which over 50 are considered to be the major producers. India is one of the major coffee producing countries and ranks sixth in the world after Brazil, Columbia, Vietnam, Indonesia and Mexico. With only about 2 per cent share in the global...

...relates to Folgers Coffee. It will be demonstrated how the marketing function is visible in these four areas. It will also be shown how the coffee giant had lost its lead in market share and then recovered it in the mid 1990’s. We will explore how now that Folgers is being operated by Smuckers, the coffee giant has used some clever marketing schemes.
The Four P’s
1. Product
2. Price
3. Place (distribution)
4. Promotion
Product
In...

...things such as age, sex, marital status, education, occupation and income. Starbucks targets both males and females, mainly 18-30 year olds, but really does cater for everybody's needs. And because young children don't usually drink coffee, Starbucks offers a range of non-coffee beverages to cater for the whole family. Hanging out in Starbucks gives the impression of being very with it and most of the people you see sitting in the stores exude a certain coolness...

...﻿1. Introduction
Starbucks in Singapore
Conducting an environment analysis of starbucks in Singapore, structure of report will begin with starbucks background, followed country background, followed by a SWOT analysis, followed by a PEST analysis, followed by poter’s 5 forces, followed by recommendations and lastly conclusion
2. Starbucks background
Starbucks started off from a single store in Seattle's historic Pike Place Market in 1971, selling fine...

...long run. Starbucks is one of the premier coffee shops in the United States and their mission tell consumers what they do to maintain a huge customer base, to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (www.starbucks.com). This paper will help consumers understand Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy.
When people think coffee, they think...

...Marketing Individual Assignment 3
1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors?
The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in each product line and within each item is the product depth.
Firstly, the product line is a group...