Bermuda-headquartered Bacardi and Lonely Whale have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic straws by 2020.

In addition, Bacardi announced a commitment to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste, and the company said they will encourage consumers, customers, and all those looking to lend their ideas and voices to the initiative, to join the campaign entitled #TheFutureDoesntSuck.

“Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution,” said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi.

“Single-use plastic items are among the most collected pieces of trash in our oceans, and we are urging our consumers to add ‘No plastic straw, please’ to every drink order so together we can make impactful change.”