Philippines - is a country in Southeast Asia comprising of 7, 107 islands and categorized into three major geographical divisions: Luzon, Visayas and Mindanao. Its location is on the Pacific Ring of Fire and its tropical climate makes it prone to earthquakes and typhoons but is rich in natural resources, which is tagged as one of the richest areas of biodiversity in the world.

-Wikipedia

This is not a bias statement, but Philippines is truly one of the most visited countries in Asia. That's why the government, particularly the Department of Tourism, is working their a** very hard to increase our tourism rate. But similar to last year, DOT is again in today's hot seat. The reason, same as last year: the tourism slogan, "It's more fun in the Philippines"

This news seemed to be not new to the Pinoys since last year, DOT was battered with questions when they released their tourism slogan: "Pilipinas Kay Ganda!", in which the logo is closely similar to Poland's campaign.

Like I said, many questioned the latest DOT campaign. But a lot of sectors got DOT's back and favored the slogan. One of which is the Philippine Association of National Advertisers (PANA). Here is their official statement:

PANA Statement Supporting New Tourism Campaign:

The Philippine Association of National Advertisers (PANA) applauds the new tourism campaign led by Secretary Mon Jimenez. In the next few weeks, PANA will work with the AdBoard on how it can support the campaign. PANA believes in promoting values in advertising which includes love of the country.

As for my stand, I give my full support to the tourism slogan "It's more fun in the Philippines" and believes that this campaign will amplify the tourism rate of the Philippines, but only if the government will strive harder to make the Philippine tourism more attractive to foreigners. I personally admit that I still like the old slogan "WOW Philippines", but as what I believe, the said slogan did not fully increased the tourism rate of the Philippines compared to the expected target rate. For me, its time to make some innovation so that we can progress. Switzerland may have thought it before us, but we CAN surpass what they did when they had this line.