Though he did see a face in the ice, Parsons told the National Post that he didn’t make the Batman connection until Buzzfeed picked it up and the rest is viral history.

Batman becomes Batberg

The resemblance is uncanny as is, but, if you’re struggling, Reddit user stealthtrojan has helped by colouring him.

Iceberg Batman in colour. Image via stealthtrojan/Reddit

Buttermynuts goes one step further to prove that this is the hero Newfoundland deserves.

Batberg vs Joker. Image via Buttermynuts/Reddit

This summer, Parsons shared a second photo of the ‘Batberg’ from a different angle on Twitter, and followed it up the next month with another stunning iceberg image (though no hero lookalikes this time).

But it was the perfect backstory provided by Reddit user H3adOrAliv3 that has propelled the Batman iceberg back into our viral consciousness. You see: its parents melted, so now it fights global warming.

Iceberg pareidolia

The iceberg photographed by Parsons was about the size of a small bungalow and it was floating near his home in Little Bay Islands.

These large icy masses are primed for pareidolia – the psychological phenomenon wherein the human mind sees familiar images, such as faces, where they don’t exist.

This misperception is shared by many of us, and CBC News Newfoundland & Labrador collected a gallery of iceberg pareidolia from readers who saw seal pups, Angry Birds and faces in the icy masses.