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read my lips

today, burberry launched a genius marketing campaign called “burberry kisses” in collaboration with google to promote their lipsticks. the microsite forces you to download and use google chrome, where you can choose from stock “quick kisses” or create a personal smooch using a web cam to capture your own lips. you then choose your city and send a personalized message to someone in another city, sealed with a kiss. you can choose to have your smooch in a burberry lip color, then you watch a video of the message soaring to its recipient using google earth and street view technology. there’s also a geo map that shows “the world of kisses”, both live and all.

i must admit that it’s not great at accurately capturing the lip shape…maybe i need better lighting.