News

Tesco Mobile Beats ‘Big Four’ for Customer Satisfaction

9 March 2012

Tesco Mobile has topped the 2012 Which? Annual Mobile Phone Satisfaction survey for contract and SIM-only*; marking a great start to the year for the fast growing virtual mobile network.

Tesco Mobile was also the only network to achieve a five star rating for cost; beating off competition from industry Goliaths such as Vodafone, T Mobile and O2.

The network was also named as a recommended provider in the Pay as you go category – customers were more impressed with the customer service received from Tesco Mobile than the ‘big four’ mobile phone networks.

In addition to a focus on supreme service, initiatives such as triple credit on Pay as you go tariffs and a capped service for any Pay Monthly tariff have enabled Tesco Mobile customers to have control of their spend and get fantastic value.

Roger Fogg, Chief Executive Officer, Tesco Mobile & Tesco Telecom says:
“We know that consumers are increasingly shopping around for the best value and the best service when it comes to their mobile choices and we know that by offering the best of both worlds we can be the number one choice for families.

It’s fantastic to get an accolade like this from Which? recognising our commitment to customers.”

Notes to editors

*Joint first with O2

The Which? Survey asked 8,012 mobile phone users about their experiences with mobile networks to form the customer satisfaction score. They were asked how satisfied they were with their provider, their store and how likely they were to recommend the network to a friend.

About Tesco Mobile:
Tesco Mobile is a 50:50 joint venture between Tesco and O2. The company sells exclusively Tesco Mobile branded services in Tesco stores, online and through Tesco Direct, across the UK using O2’s technology and network. The service gives Tesco Mobile customers value, simplicity and choice, offering them simple, great value tariffs with rewards such as free credit and Clubcard points.

Tesco Mobile has been awarded the Best Mobile Service Provider by Which? Consumer Group and selected as the number one mobile network for customer satisfaction for both Pay as you go and Pay Monthly by J.D Power and Associates Group in 2011.