For more than two decades, Sydney Cafés has been celebrating the best cafés online. And with the dawn of social media, they started sharing what Sydney’s food district has to offer on Twitter since 2008. Just recently, Sydney Cafés also conquered Instagram, mainly for the yum of it. Let’s take a look how Sydney Cafés is faring on Instagram and discuss their Instagram management practice.

Sydney Cafés Instagram Management

With over 8,000 followers on Instagram and growing by the minute, Sydney Cafés attracts locals and foodies from all parts of Australia. Their Instagram posts, which are updated usually twice in a week, rake in a decent 200 likes on average.

On the technical aspect of Sydney Cafés’ Instagram management, one can observe the constant use of hashtags. A portion of the likes of their Instagram posts are from users who do not follow their account, but discovered them through the hashtags.

By tapping on that hashtag, you can introduce your brand to Instagram users who love to drink alcoholic beverages.

Sydney Cafés also has a unique brand — that is, being connected with Sydney locals. They do this by featuring the city’s food and hospitality businesses; tagging their respective Instagram accounts to Sydney Cafés’ posts; and coming up with hashtags, either uniquely made or using the surrounding neighborhood.

That said, they can improve their feed by following the Rule of Thirds. Instead of capturing the object to be highlighted in the post at the center, one can create a more attractive photo by positioning the points of interest at the imaginary intersection points. This will balance the image while putting it in a different perspective. Nevertheless, the Instagram profile of Sydney Cafés is a good social media model for companies and businesses engaged in the food and hospitality industry.

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