Campaign content guidelines

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Your film's crowdfunding campaign page has several content elements you must consider and write thoughtfully. In this movie, author Kelley Slagle shares tips on how to best write your film's logline and short description, and what to include in your long description in addition to the film's synopsis.

- You want potential backers looking at your campaign page…to know what your film is about very quickly.…Most platforms will ask you for a short blurb…to describe your campaign that is featured…at the top of the page.…For film, this is your logline,…a brief sentence that provides a synopsis of the plot…and the central conflict of your story,…and usually includes an emotional hook.…For The Broken Continent,…our logline was The Daughters of Tairol…seek to halt Eadwyn Redway's bloody conquest…of the Five Shards of Elyrion.…

For Of Dice and Men,…in addition to a story based logline,…we included the phrase,…a geek movie without the self-loathing,…and our images to appeal to our audience.…A great breakdown on how to write good loglines…for your movie is available on Raindance's website.…For your film's long description,…you want to be thorough and expand upon your logline…and flesh out your story,…but there's more you'll need to include.…Here are some general guidelines.…You want to be deliberate and focused with your content,…

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Author

Released

11/18/2016

Crowdfunding allows you to find funding for films and other creative projects from people all over the world. But there are many types of crowdfunding, many platforms to choose, and many pitfalls that can trip up even the most well-deserving campaigns. Learn strategies to successfully plan, design, and execute your own crowdfunding campaign. Filmmaker Kelley Slagle leads you through best practices, shares practical advice and personal insights, and highlights success stories that will help you to meet your crowdfunding goals, whether you use Kickstarter, Indiegogo, or another platform. She covers topics like reaching your audience before the campaign even starts, making a campaign budget, designing a campaign video and visuals, choosing and creating rewards, and following through after your campaign ends.