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Inspired by the works of Arthur C. Clarke, J.G. Ballard and Philip K. Dick, Infinite Summer sees Michael Lovett’s NZCA Lines “marry sci-fi futurism to personal intimacies” to produce what must surely be one of the funkiest apocalyptic concept albums of all time. Indeed, also featuring former Ash guitarist Charlotte Hatherley and drummer Sarah Jones (Hot Chip, New Young Pony Club), the follow-up to 2012’s self-titled debut may center on […]

Named after a term used for trained assassins he heard in a documentary on espionage, Skilled Mechanics sees trip-hop trailblazer Tricky assemble his own killer team for the most collaborative studio effort of his lengthy career. Some of those on board are no stranger to the world of Adrian Thaws, including regular vocalist Francesca Belmonte who lends her sultry tones to the eerie synth-balladry of “We Begin,” drummer Luke Harris […]

As you’d expect from a founding member of studious classical-electro outfit Clean Bandit, British-Ugandan vocalist/rapper Love Ssega certainly isn’t short on brainpower. Born and raised in South London, the 24-year-old graduated from Cambridge University with a degree in Mechanical Engineering, then made the brave decision to quit the aforementioned Grammy winners to finish his Ph.D. in laser sensing. Love Ssega (real name Ssegawa-Ssekintu Kiwanuka) is just as cultured as he […]

Judging by all the pre-release talk of shunning EDM, steering dance music back into a proper direction and making a piece of art, you’d expect Steve Angello’s second solo LP, Wild Youth, to be something of a game-changer. So it’s slightly baffling to hear that the Stockholm DJ has delivered the kind of unadventurous, generic and largely forgettable record he appears to be rallying against. Indeed, featuring guest appearances from […]

David Bowie, arguably one of the most influential figures in modern music for the past 40-plus years, died on Sunday, Jan. 10 after a battle with cancer. He was 69. While previous rumors of his death in years past were greatly exaggerated, the news has been confirmed by Bowie’s representatives and his son Duncan Jones (via Twitter). The following statement appears on Bowie’s official Facebook page: “David Bowie died peacefully […]

So after crowning Jamie xx’s “Loud Places” and Bob Moses’ Days Gone By as the greatest single and album of 2015 respectively, we now switch our attention to what we can expect to hear over the next twelve months in the world of dance/electronica. The first big album out of the blocks this year is Moth (Jan 22), the third album from alt-pop duo Chairlift, which judging by its first […]

30 Seconds To Mars Ask Fans to Tattoo Themselves, Stir Controversy

“YES, THIS IS A CULT.” Anyone familiar with the fan base of 30 Seconds to Mars (known collectively as “Echelon”) will recognize this as a popular catch phrase for fans (it appeared several times in the comments of my recent less-than-stellar review of the band’s record LOVE LUST FAITH + DREAMS). But inviting fans to effectively brand themselves for said cult might be a bit over the line.

This week, 30STM issued an invitation to their fans via their website to be included in their upcoming lyric video for the song “Do Or Die.” The primary requirement: have lyrics from the song tattooed somewhere on their bodies, and send video of the process before, during and after. Another qualifying factor: film themselves saying, “I am the Echelon,” along with an explanation of why they are having the ink done.

The move was immediately met with criticism, including from fans themselves, some of whom called it “irresponsible.” Granted, as with many bands, existing 30STM tattoos are abundant (there is even a Flickr group for them), but the online casting call was apparently encouraging fans to get fresh ink for the video.

As of press time this morning, the page containing casting call had been removed from the 30 Seconds to Mars website. Whether this means 30STM has scrapped the idea is currently unclear. The deadline for video submissions was to be Monday, July 29.

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About the Author

Tim Ferrar's interest in pop and rock started as a child, listening to Top-40 radio for hours on end while playing air guitar in his bedroom. Eventually air guitar led to electric guitar, and Tim began playing in bands and writing his own songs. With an admitted weakness for "a great hook or a great guitar riff," Tim's musical tastes are broad and varied, ranging from Michael Jackson and Lady Gaga on the pop side to Bon Jovi and Foo Fighters on the rock side- making him the ideal guy to cover our Rock and Pop categories.
By day, Tim is a mild-mannered accountant in Chicago. By night, he rocks out on electric guitar in a cover band in various clubs around town- much to the surprise of some of his clients.