At the recently held Game Developers Conference there’s a portion called Serious Games Summit. EA’s vice president Steve Seabolt held a presentation there talking about how they’ve adapted some of their games for educational purposes, SimCity Societies for instance. GameSpot transcribes:

…one of the overarching themes he returned to repeatedly was that EA is not in the serious games business.

Furthermore there’s talk about how they worked with BP on the game and pollution was changed in the process of doing so.