The future of beauty / the bath of wonders. A project developed in collaboration with the students of the MA in Communication Design and MA Product Design, concluded with an exhibition during the Milano Design Week, april 2014. Client: Herbal Essences, Braun (Procter&Gamble).

Through special multisensorial atmospheres related to the Herbal Essences world, the project redefines the bath room as a totally immersive space dedicated to the care of the self. The exhibition space includes a display of projects of products, fornitures and accessories related to the theme of bathroom, from both the masculine and the feminine point of view, all of them inspired by the peculiar features of Braun brand identity and by its traditional approach towards “good design”.

index

projects for Braun

Supernatural

Michele Sterchele

99% of superheroes have no beard. Do they all shave with Braun? In case so, here comes a crystal-shaped kryptonite-inspired shaver case, with a battery pack to recharge the shaver: no need to bring with you the charging system when you are traveling (at the speed of light).

Modular system for bathrooms

András Bódy, Nattanicha Isaphan

The bathroom of the future will have a minimal design that will integrate all the technical elements and services in a single interface, a modular system where no extra wires and no extra pipes will be necessary.

ST 3-14

Marco Spataro, Filippo Tinniriello

Not a simple travel container for a shaver, but an object with a core of integrated technologies: conceived as a dock station for smartphones, a music player, a recharger for the electrical shaver, it represents a device that can untie the act of shaving from the conventional environment of the bathroom.

Alive Illuminants

Wei Chih Chen

An innovative lighting system for the bathroom. Light is activated and changed through the interaction between the guest and the objects. Every movement - like hanging a towel, putting down a bottle or a soap on a shelf- triggers a different atmosphere light in the room.

Cachè

Evgenia Khardikova

Cachè is a small bathroom shelf that hides a panel with integrated vanity mirrors and lights on both sides. It combines functionality with with a clean minimal expression.

Magic Box

Guillermo Zambrano

An accessory specifically design for the Braun Cooltech razor, it is a bathroom appliance that uses UV light technology to disinfect and sterilize the razor. It also offers a second side where the user can place tooth brushes or other shaving tools for disinfection.

Abaco

Sebastiano Tonelli

An unusual object, composed of everything you need for a shower. A mirror to shave under the water, optimizing the timing of a man always on the run, a dispenser for shampoo and bath foam placed at the right height, for an easy supply, and a waterproof bluetooth speaker, easily removable. The songs in the shower will no longer have reason to be out of tune!

projects for Herbal Essences

Evapore

Wang Hongjun

After a warm shower or a long relaxing bath, the surface of the mirror always gets steamed up and veiled by a cloud of vapour. “Evapore” solves this problem: it provides a soft jet of warm air eliminates the sludge from the surface of the glass. “Evapore” solves this problem. With the shape of a drop, it is composed by a small electrical resistance to warm up the air, a small battery, a small fan to push air and a suction disk to stick to the mirror.

cuBeauty

Alice Barki

The beauty-case that meets all the needs of a woman who keeps on hand all the tools for her haircare, in a practical and well organized way. It can be opened with a rotational movement that reveals two different compartments for brushes, combs, and all the other personal effects dedicated to a perfect hair beauty routine.

The future of beauty / the bath of wonders. A project developed in collaboration with the students of the MA in Communication Design and MA Product Design, concluded with an exhibition during the Milano Design Week, april 2014. Client: Herbal Essences, Braun (Procter&Gamble).

Through special multisensorial atmospheres related to the Herbal Essences world, the project redefines the bath room as a totally immersive space dedicated to the care of the self. The exhibition space includes a display of projects of products, fornitures and accessories related to the theme of bathroom, from both the masculine and the feminine point of view, all of them inspired by the peculiar features of Braun brand identity and by its traditional approach towards “good design”.