Helped launch Showtime Networks first website. From there to NBC’s Internet division and ran NBC.com, launching some of the first TV to Web experiences. In 2003, helped launch InsiderPages which was acquired by CitySearch in 2006. Since then, helping clients big and small with this strange thing called “SEO”.

4 Comments

This is interesting. I’m still hoping to come across some compelling data for explaining the benefits of SEO for local business. I remember reading somewhere that “80% of Americans conduct an online search before purchasing a product” but that seemed vague and it wasn’t supported by any citations. Thanks for the helpful information!

I’d like to understand the scope of intent as to “finding” or “buying”. Is mobile replacing the need for GPS directions thus “finding” a location or actually rather than leading to a sale? I can see where your inside a store buying a TV and want a quick review which might lead to sale using mobile search, I guess depends upon the buyers goal.

There is this behavior that occurs on twitter where people say “I need to … ” yet the real intention is not to buy at all but more of a “to-do” comment.