Mind Your Vs and Qs: Mercedes Trademarks EQ Designation for Its EVs

Joe Lorio

Aug 11, 2016

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Audi has its e-trons and BMW has its i models, and now it appears that Mercedes-Benz will use the EQ prefix for its sub-brand of electrified vehicles—at least that’s the indication from the company’s recent trademark applications.

As reported by Britain’s Auto Express, Mercedes parent company Daimler has applied to trademark EQA through EQX (EQY and EQZ evidently failing to make the cut), all to be sold under the MEQ umbrella. We imagine a naming strategy similar to that of the SUVs (GLA, GLC, GLE, GLS), in which the first two letters here indicate electric propulsion, and the third denotes the model: i.e., EQA would be a pint-size electric Benz, while EQS would be an S-class equivalent.