CHALLENGE: How to drive attention for Onitsuka Tiger launching during the Rio 2016 Olympics inside a multi brand store?

IDEA: Transforming a retail campaigninto an art exhibition.

HOW IT WAS DONE: The artists whose were comissioned to develop the the Art Of Mixing collection were invited to show up their own artworks into an exclusive gallery room inside the store, the title of the campaign became the name of the exhibition. The snekakers and art pieces were exposed together and both of them could be bought as well.

PROJECT: HAI KAICREATIVE SHOP: BRAINBOX BRANDING 360ºMY ROLE: CREATIVE COORDINATION/DESIGNABOUT: As a gift for celebration of the first Onitsuka Tiger’s single store in South America we created a series of postcards telling the Onitsuka Tiger’s evolution told by Hai Kay, a traditional japanese poetry.