2016 World YoYo Contest

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This project, to date, is by far my most favorite project: mainly because it was a passion project for the event’s organizer—my husband—and thus a project of love for me. The World YoYo Contest was in Tokyo in 2015 and in Prague in 2014. The 2016 contest in Cleveland had big-city insecurities to overcome, so we had to over-deliver. We branded every detail—big and small—and every experience. And it did not get unnoticed. The event attracted over 4,000 contestants and spectators from all over the world. It also successfully raised almost four-times the expected profit for The National YoYo League.