Thursday, March 22, 2007

TNR Entertainment, providers of $1 DVD rental kiosks to a growing number of US grocery stores, has introduced what it calls an industry first: a new promotion that promises a year of free DVD rentals from the kiosks to a lucky group of winners. As this press release notes:

Every day of the promotion, one lucky shopper's name will be randomly chosen to receive free movies for a year. Shoppers can rent up to three movies per day. The winners will receive a New Release-branded Visa check card with $365, plus tax pre-loaded. No purchase is necessary to enter and both new and existing New Release renters are welcomed to participate. There are two ways to enter, either online at http://www.thenewrelease.com or with the mail-in entry form on flyers at TNR's rental kiosks.

Considering that the total cost of the prize is only $365 x the 45 winners they plan to have, this a great yet very inexpensive way for TNR to generate buzz, and possibly bump us usage of their kiosks at the same time. And usage they need: in order to keep up with their deployment schedule, the firm had to raise about $45M last year.

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About this blog

Interactive kiosks are self-contained computing terminals that provide access to on-demand information and transactions. Some examples include airport self-check-in systems, retail product locators, and bill pay kiosks. The industry is large and highly fragmented, so the articles in this blog may pertain to all of the things that go into making an interactive kiosk project work: hardware, software, peripherals, servicing, logistics, marketing, etc.