What is an online diagnostic tool?

Today, there are hundreds of online diagnostic tools available. Some of these tools are designed to analyse only one aspect of your website’s performance, for example its SEO, social media footprint, or compatibility with mobile devices. Other tools are all-in-one applications that give a comprehensive performance overview of your website across many areas. Some tools are free to use, while others require a monthly subscription fee.

In this article we will look at some of the most popular online diagnostic tools and weigh up their pros and cons.

Mobile-friendly tools

In 2015 Google updated their algorithm to include whether or not a website was mobile friendly as a ranking signal.

What does that mean? It means if your website is not mobile friendly and someone on their mobile searches for you, you will rank poorly on the SERP (Search Engine Results Page) even if you spend a lot of money on AdWords campaigns.

Below are some free tools that will help determine how mobile friendly your site is.

Not sure whether your website passes the mobile-friendly criteria? WebCentral’s mobile-friendly tool can assist you in ensuring that all pages on your website deliver a smooth user experience to mobile users.

SEM+Social Channels diagnostic tools

Haystack is an online diagnostic tool built by Silktide. It provides a detailed analysis of businesses’ digital performance. Haystack is used as an aid for selling digital services, such as websites, local directories, online advertising and SEO.

SEMrush is a competitive research service for online marketing. It offers insights into what keywords your competitors are bidding on and how much traffic they are generating from their efforts. SEMrush also offers monitoring of social media profiles.

Cost: from $69.95

Pros:

Generates one elegant summary report that can be white-labelled

The recent addition of their “SEO Ideas” feature helps people optimise their website’s search ranking by suggesting specific optimisation ideas

Majestic (formally MajesticSEO) is a leading backlink history checker. With this tool we can track referring domains and backlinks to any URL. Where Majestic starts to differentiate itself is with the detailed reporting of new and lost backlinks and anchor text reports.