News & Insights

Identifying the right audience and the right marketing messages — and boosting return on media investment — is the eternal challenge for advertisers. And the eternal question is: How? CBS executive David Poltrack offered one way, presenting a case study during a panel on strengthening ROI at Nielsen’s Consumer 360 conference in Phoenix. In helping

Nielsen conducted an analysis of 3,439 newly introduced consumer products to determine 14 winning products that demonstrated breakthrough results in innovation. The conclusions and insights from this study, along with case studies for the winners, are found in the newly released Breakthrough Innovation Report. The 2013 Nielsen Breakthrough Innovation Winners: Chattem – Allegra® Allergy Colgate

Leslie Moonves has a message for broadcasters wary of the onslaught of new platforms: Technology is your friend. With each new technology arrival—whether it’s DVR, Twitter, online, Netflix or Amazon—CBS looks for ways to work together to maximize the reach and engagement of its programs, the network’s president and CEO said Tuesday at Nielsen’s Consumer

Twitter has become the “social soundtrack” of TV because it’s a new media company that’s comfortable with old media, CEO Dick Costolo said Tuesday. “We absolutely view it as complementary and view it as an additive world – not a world where you have to take a piece out,” Costolo said at Nielsen’s Consumer 360

By Mark Sneathen, SVP, Client Consulting, Nielsen According to Nielsen’s latest cross-platform report, the average American spends more than 41 hours each week engaging with content across all screens. That’s 41 hours of opportunity to boost brand recall. On average, we see that brands that implement cross-platform campaigns have a 20 percent higher resonance and