Around Utah

Devin Felix

June 6, 2013

The move is the beginning of a great relationship between the local business community and residents, says Matt Dill, chairman of the West Jordan Chamber of Commerce board of directors.

Utah Launches “Mighty Five” Campaign to Promote National Park Visits

Salt Lake City - The UTAH OFFICE OF TOURISM has launched The Mighty Five, a $3.1-million spring and summer regional advertising campaign to promote Utah’s five national parks. The campaign includes TV commercials in Los Angeles, Denver, Phoenix, Portland, San Francisco and Seattle, as well as digital outdoor, wallscapes, online and social media.

“Utah’s five stunning national parks contribute to Utah’s economy in a meaningful way by creating much-needed jobs and impacting local economies in gateway communities and surrounding areas,” says Gov. Gary R. Herbert.

Tourism is a huge component of Utah’s economy. Visitors spent $6.9 billion in Utah in 2011, according to the Governor’s Office of Management and Budget. More than 22 million people visited Utah last year, creating more than 124,000 travel and recreation-related jobs.

Visitation has continually increased at Utah’s national parks, even in a down economy. In 2012, 6.5 million people visited Utah’s five national parks. Another 5.1 million people visited Utah’s seven national monuments, two national recreation areas and one national historic site. Spots for the television campaign can be viewed at VisitUtah.com.

Utah Valley

Provo - The law firm DURHAM JONES & PINEGAR expanded into Utah County by opening an office at 4844 N. 300 West, Ste. 300 in Provo. It is the firm’s fourth office in Utah.

Provo - Shelf Reliance changed its name to THRIVE LIFE. The decision was made by founders Steve Palmer and Jason Budge, who believe the new name better encompasses the growing vision of the company.

Orem - ATTASK released a full enterprise work visibility suite, which includes ViewTM, an iPad app that allows senior managers to customize, configure and share real-time insights.

Lindon - ACCESSDATA GROUP announced it now offers its products in the Chinese market through its distributor Ryan Security Technologies. The company plans to market its products to law enforcement, government and enterprise sectors throughout the China.

Lehi - NETDOCUMENTS’ cloud-based document-management service was implemented at Yale University in the office of general counsel and the president’s office. The company services some of the largest universities, global law firms and financial services organizations.

Lehi - THANKSGIVING POINT launched a public fundraising campaign through RUcurious2.org to raise awareness, support and excitement for the Museum of Natural Curiosity, a children’s museum scheduled to open spring 2014.

Lehi - PINNACLE CHIROPRACTIC opened at a new location after closing its old offices in February. The new office is designed to allow patients to navigate more easily.

Spanish Fork - COSTA VIDA opened its 30th location at 597 E. 1000 North. The opening was marked with a ribbon-cutting and donation to an area high school.

Orem - Representatives of SPOTTERRF demonstrated the company’s portable radar device at the Stiletto Maritime Demonstration Program last month for the Navy Expeditionary Combat Command.

Orem - UTAH VALLEY UNIVERSITY officials released details on a $54 million classroom building. The classroom building will provide more than 240,000 additional square feet, including 34 classrooms ranging in size from 40 to 330 seats and a 1,000-seat auditorium.

BYU Students Create Specialty Outdoor Products

Provo - A group of five female industrial design students at BRIGHAM YOUNG UNIVERSITY found a niche market among women consumers looking for specialty outdoor products. The team discovered an unmet need for mobile lighting products made specifically for women and created a female product line for outdoor equipment manufacturer BLACK DIAMOND.

“At first, we didn’t think about designing just for women,” says Cecily Sumsion, a junior from Draper. “But through our research, we found out there’s a huge market for them, especially in the outdoor industry.”

Each product is designed for women and addresses different needs that a woman might have while in the outdoors. For example, the group found that women like the social aspect of camping, but current light options (such as blindingly bright headlamps) are an obstacle to that social element as it gets darker, so the group created a product to solve this problem. The products include a thin, pocket-sized device that glows, a headlamp with straps that accommodates a woman’s hair and other lighting products.