Kanye West Releasing New Music ‘Every Friday,’ Says Kim Kardashian

Kim Kardashian West has fueled speculation about Swish, the in-the-works seventh LP from husband Kanye West. “Friiiiiiday!!!! New music!!!! #EveryFriday #Swish #RealFriends,” she tweeted early Friday morning, suggesting the rapper-producer could be teasing the album with new material. That release strategy would echo West’s 2010 “G.O.O.D. Friday” Twitter series, where he debuted new music each weekend ahead of his My Beautiful Dark Twisted Fantasy LP.

On New Year’s Eve, West surprise-released his most recent track, the minimalist, Drake-styled “FACTS,” which finds him name-dropping ‘Drizzy’ and referencing Steve Harvey’s Miss Universe flub. The song also features the lyric, “Nike, Nike treat employees just like slaves / Gave LeBron a billi’ not to run away.” Now West has clarified that he wasn’t dissing the NBA superstar, tweeting, “The media tried to make it seem like I was downplaying LeBron on my song FACTS which I would never do, Lebron is fam bottom line.”

In a recent Rolling Stone interview, rapper/G.O.O.D. Music CEO Pusha T claimed “FACTS” won’t make the Swish tracklist, and neither will “any of the other records that were released before.” Over the past year, West has debuted or released the solo cut “All Day,” the Paul McCartney collaboration “Only One,” the McCartney/Rihanna group song ”FourFiveSeconds,” the Vic Mensa-Sia team-up “Wolves” and the house-influenced “Fade.” No matter what makes the final cut, the LP remains one of our 45 Most Anticipated Albums of 2016.

On Thursday, Sia debuted the booming “Reaper,” which was co-written and produced by West and initially intended for Rihanna’s eighth album, Anti.