Picture of the K-12 with colors showing (stolen from the thread in the Jetbook Forum.)

If it'd support all the usual jetBook formats (and perhaps CHM added to the list) it looks like what I have been waiting for in a larger format color eReader. Why Russia/Ukraine only? That screenshot is in english so it can't be a translation thing.

They probably have a simpler process to bring a product to market there.
Their version of a capitalist market place is much newer than most, so there
could be fewer hurtles in the way, and fewer palms to grease. Ectaco has
been very active in that market for a long time and are relatively well established,
there. They have the connections with the academic bureaucracy, from some of
their previous projects in the area.