The Tin Can – Equestrian Marketing and Business Videocast Episode 1

We’re sharing all our secrets! In the first episode of our business videocast (like a podcast, but with video), Heels Down Media designer Andrea Walker and I (Patricia Da Silva) discuss marketing problems that a lot of people struggle with. Our discussion starts of with Tiffany’s Tin Can and goes on to talk about pricing your product or service, communicating the value of what you offer, setting your brand apart, and marketing with authenticity.