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27/06/2012

New products: Skechers GOrun Earns Positive Reviews from Run Mags

Skechers USA, Inc. announced that its Skechers GOrun performance
footwear received Most Innovative accolades from two major running
magazines. The "2012 Spring Shoe Review" in the April issue of
Competitor named Skechers GOrun the Editor's Pick for Most Innovative
new running shoe. And the May/June issue of Women's Running declared
Skechers GOrun a "Most Innovative Award Winner."

"After investing three years of research and development into Skechers
GOrun, we're honored that the serious running community is recognizing
the design of our first performance shoe as pioneering in this technical
and elite world," began Michael Greenberg, president of SKECHERS. "In
the months ahead, our new Skechers Performance Division will leverage
these innovations as a foundation for an expanded collection of products
that will meet the needs of athletes at various skill and ability
levels across multiple sports and activities."

Skechers GOrun is
the official shoe of America's top marathon runner, Meb Keflezighi. Meb
wore the shoes when setting new personal records as the first American
to cross the finish line in the 2011 NYC Marathon and when winning the
2012 Houston Trials. Meb will once again be wearing Skechers GOrun
footwear when he represents the United States on the world's biggest
stage in London this summer.

Skechers is building on its success
in minimal running with launches this summer of Skechers GOrun Ride -- a
running line with enhanced cushioning, Skechers GOtrain -- a workout
shoe built for added stability and control, and Skechers GObionic -- a
zero-drop ultra-minimal running shoe. With these new lines, the Skechers
Performance Division will equip athletes from the track to the gym,
with additional categories planned for the trail and golf course.

Designed
by the Company's Advanced Concepts Team with consultation by elite
runners like Meb, Skechers GOrun promotes a mid-foot strike and features
GOimpulse sensors for a flexible and responsive running experience. The
minimalistic line has a low 4mm heel drop and with Resalyte(TM)
cushioning weighs in at just 6.9 ounces (size 9 men's) and 4.9 ounces
(size 6 women's). Skechers GOrun is available in sporting goods,
department and specialty athletic stores, and SKECHERS stores around the
world.

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