Amazon Makes It Simple for Unity Developers to Add In-App Purchasing
and GameCircle Features to Their Games

Free plugins make it easy for Unity developers to add features that
increase engagement and monetization for their apps and games

November 20, 2012 09:00 AM Eastern Standard Time

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN) – Amazon.com today launched free Unity plugins for their
In-App Purchasing and Amazon GameCircle APIs, making it even faster and
easier for developers using Unity to add these features into their games
and apps. In-App Purchasing and GameCircle improve monetization and
increase engagement by allowing developers to add Achievements,
Leaderboards, and Whispersync for Games to their games on Kindle Fire
and Kindle Fire HD. To get started, developers can visit the Mobile App
Distribution Portal at http://developer.amazon.com.

“Unity is one of the most popular tools for building mobile games,” said
Mike Frazzini, Director of Amazon Games. “Amazon’s In-App Purchasing and
GameCircle APIs help developers reach more customers, keep them engaged,
and make more money. Every week millions of customers are playing
GameCircle enabled games and are able to compare scores and compete
against friends. We want to make it as easy as possible for developers
to quickly integrate these features and our new, free plugins make it
incredibly simple to do so for anyone using Unity.”

“Amazon helped to change the way the world looks at the Internet and
retail,” said David Helgason, CEO, Unity Technologies. “We're excited to
see them bring their energy to games and especially games built with
Unity.”

“We recently integrated GameCircle into Temple Run using the GameCircle
plugin for Unity. The process was very easy, and incredibly fast,” said
Keith Sheperd, Founder and CEO of Imangi Studios, and creator of Temple
Run. “What would have normally taken days to integrate only took a few
hours and it was all very straight forward. We will definitely use the
Unity plugin to add GameCircle and In-App Purchasing to our other games.”

The Unity game development platform includes a wealth of tools designed
to help developers create rich interactive experiences expertly and
efficiently. It also creates binaries targeted for specific platforms
such as Android, which developers can publish to Kindle Fire and the
Amazon Appstore for Android.

Amazon launched an In-App Purchasing API earlier this year, enabling
developers to sell digital content and subscriptions within their apps
and games. The average In-App Purchasing transaction generates more than
twice the revenue of the average paid app transaction. In addition,
Amazon recently announced GameCircle APIs, which provide developers with
a series of features that encourage engagement within their games,
including Achievements, Leaderboards, and Whispersync for Games.
GameCircle also displays relevant gameplay data, such as Leaderboards
and the number of friends playing a game, front and center within Kindle
Fire’s games library, creating a unique opportunity for developers to
keep customers engaged with their games.

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The all-new
Kindle Fire features a faster processor for 40% faster performance,
twice the memory, and longer battery life.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.