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The long awaited, much-anticipated release of the annual Ranking Factors Study is welcomed at ContentNetwork.

It proved that what we do works – websites perform better with excellent content that incorporates relevant topical terms, not just keywords littered here and there. That’s why you should only hire writers who are experts in their field, so you can be guaranteed appropriate, engaging content.

According to the study, established companies Groupon and eBay have seen a massive increase in their site rankings by simply adding relevant descriptions to their pages, particularly for lifestyle products.

Google regularly makes changes to the way SEO text is optimised and viewed. Gone are the days of exact-match ‘keyword stuffing’ being the way to increase your search engine ranking. Now, it requires high quality, semantically relevant content. For example, the most recent update, Pigeon, has a stronger focus on contextual intelligence or rather, the application of knowledge to real-life situations.

How do you find the information you want about a business or product? The search engine. It’s fast, easy and available 24/7, which is exactly what consumers are looking for.

A 5-page website automatically has 5 ‘entry points’ on Google’s rankings. Add a blog, and it grows by 1 every time you post about a relevant topic. Add excellent content, and your readers will likely share your page – suddenly, your entry points are in the thousands. Every time your content is shared, liked, tweeted, pinned, or mentioned in online conversation, your brand is seen and heard.

There is a vast amount of content out there, and people turn to the well-known search engines to filter it for them. They demand the most interesting, valuable content – and you have to give it to them.

If you’re considering re-designing or launching a new website, you’re in the best position to hire us as your content specialists. Improving content and increasing visitors to your website is our priority, and it should be yours too. Ensure that your site is user friendly and search engine compatible by letting us do the hard work, while you focus on growing and nurturing your business.

On Tuesday this week, Google rolled out the latest update to their Panda Algorithm. As the first release of Google Panda was a big reason behind us starting our agency back in 2011, we thought many of you would be interested to learn why Panda remains relevant and important for anyone doing business online.

Panda was first released in February 2011 in an effort by Google to reduce the number of low-quality sites appearing in its search results. Considering the algorithm has been in operation for over 3 years many of you may wonder – why this is still news?