Swiss Blockchain Company DECENT and Naughty America, one of the major adult content production companies in the USA, agreed to work on a pilot project that will implement progressive Digital Rights Management (DRM) by utilizing the most recent advancements in Blockchain Technology, Digital Video Fingerprinting and Cryptography.

DECENT Network is a blockchain based digital content distribution platform with the data transactions working on a p2p basis. Decentralized trust is the governing principle of the network, and in order to achieve its goals the DECENT team is currently running an ICO. Called DECENT Software Sale, the ICO aims at ensuring wide distribution of DCT, a crypto-fuel that makes the platform work.

The aim of the collaboration between DECENT and Naughty America is to create a next generation content distribution platform in the adult video industry – which is plagued by illegal content sharing and concerns about privacy. Also it will set a new bar in the future of digital content distribution systems by bringing in blockchain technology for Intellectual Property (IP) protection and privacy into the current technology mix.

Whether it’s interactive motion-controlled video, biofeedback, 360 or 3D video, the adult entertainment industry looks to perfect and broaden the commercialization of new technologies. Naughty America is no stranger to innovation – they are an adult industry leader – as their Virtual Reality (VR) content already works on Samsung Gear VR, Oculus and Vive and they already have their own VR headset, a variation on the Google cardboard headset.

Ian Paul, CIO of Naughty America, said:

“Fighting piracy and protecting privacy are key priorities for Naughty America. Decent offers us the ability to accomplish both at the same time due to the technology’s level of security, transparency, and inalterability of records.”

Video and music production and distribution companies across the world are constantly trying to find an effective solution of copyrights infringement. A solution that would ensure protection of their business and clients while being interesting for their customers and audience. But Blockchain companies working on the current problems in the video content industry are far and few between.

Digital video fingerprinting is a process in which a software identifies unique components of a video file that serve as its “fingerprint”. The technology uses characteristic features such as motion changes, colour or key frame analysis for identification. As a result of the unique approach that DECENT’s underlying technology implies each piece of content will be tracked and secured in the network from the moment it is created and uploaded, effectively preventing piracy on the network.

“In comparison to what is widely used today – hash coding, can only determine a completely equal or unequal file, the DECENT system will distinguish between genuine and copied content using detailed analysis of file’s characteristics,” said Matej Boda, co-founder of DECENT. “We look forward to exploring the huge potential of Blockchain technology in combination with current industry solutions along with Naughty America in the upcoming pilot project.”

DECENT and Naughty America are determined to develop an efficient distribution system that will benefit the content producers as well as its end users. The goal is to find a thorough solution for copyrights violation and recreate the content distribution processes worldwide.

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