Samsung Galaxy A7 (2017) has Bixby in South Korea

So far, we've seen Samsung's virtual assistant, Bixby, on its Galaxy S8 and S8+ smartphones, and it's going to be built into the upcoming Galaxy Note8 too. Today though Bixby has arrived on a mid-range device in Samsung's home country of South Korea.

We're talking about the Galaxy A7 (2017), a phone that just launched at SK Telecom (that's one of the Korean carriers). The version that SKT sells has Bixby on board, despite the fact that it doesn't feature a special physical button to launch it - this A7 (2017) is identical in terms of hardware to the version that was announced in January. It's just the software that's different, and that's where Bixby comes in.

One thing to note, however, is that the assistant's voice functionality isn't to be found inside the A7 (2017). Unlike in the US, for example, Bixby Voice has been widely available on the S8 duo in Korea since May.

If you're in South Korea, you can buy the Bixby-infused Galaxy A7 (2017) from SK Telecom for KRW 588,500, which at the current exchange rates means about $513 or €452.