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About us

Zarić Distillery was created at the location and following the tradition of the famous “Povlen” Distillery, whose fame had faded the last two years before the Zarić family came. Despite the tradition of Kosjerić area in orchards and fruit production, various circumstances caused the old “Povlen” to lose its glory. Determined, first of all, to use the potential and tradition of this fruit growing area to the full extent to produce the highest quality brandy, we worked with the full capacity on modernization and restoration of the existing plants for fruit processing and distilling, and therefor increased the needs for fruit farming in this area, as well as the production capacities. The significant financial investments, devotion and desire to merge the highest technology, modern science, experience and old Serbian tradition in a best possible way enabled us to achieve that old “Povlen” shines again as new Zarić Distillery, the most modern brandy distillery in South East Europe.

Zarić Distillery was created at the location and following the tradition of the famous “Povlen” Brandy Distillery, whose fame had faded the last two years before the Zarić family came. Despite the tradition of Kosjerić area in orchards and fruit production, various circumstances caused the old “Povlen” to lose its glory. Determined, first of all, to use the potential and tradition of this fruit growing area to the full extent to produce the highest quality brandy, we worked with the full capacity on modernization and restoration of the existing plants for fruit processing and distilling, and therefor increased the needs for fruit farming in this area, as well as the production capacities.

The significant financial investments, devotion and desire to merge the highest technology, modern science, experience and old Serbian tradition in a best possible way enabled us to achieve that old “Povlen” shines again as new Zarić Distillery, the most modern brandy distillery in South East Europe.

Production capacities of our DISTILLERY at the annual level can reach up to 3,000,000 litres of brandy made of various fruits, first of all plum brandy, made of plum types Prunus domestica, Prunus insistitia and cherry plum.

For the needs of the Distillery, 1500 families in the area of Kosjerić were engaged to grow and produce fruits necessary for production of brandy and to increase the planting area. Distillery itself employs 45 professionals for various jobs, from food processing, through distillation to filling. The biggest quantity of produced Rakia brandy Zarić Distillery exports to Germany, Austria, Slovenia, Amerika, Canada and Australia, as well as to neighbouring countries, a great part is distributed to hotels, restaurant and market chains in Serbia. With their attractive package, old and proven recipes, the Zarić Distillery brandy revives dream on Serbian brand and give the right meaning to the work “rakija” (brandy) which can be pronounced and recognized by the most people of the planet.