Future UX

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Transcript of Future UX

HolisticPersonalLeanGlobal implies that we should standardize and lead from the center

Holistic, however, is defined as the ability to take into account complex linkages and inter-connectionsOverturn old approaches to research and measuring quality throughout the product design and delivery processContinuously building and gathering metrics about what we have builtHolistic. Personal. Lean.Future UX "We asked everyone we interviewed about differences and similarities between cultures. A funny thing happened: most people wanted to talk about what was the same, or universal...The fundamental things, they said, don't change, or change slowly."

Whitney Quesenbery, author of Global UXThe fast parts get all the attention.The slow parts have all the power.TaoBao helps buyers and sellers simulate close personal relationships and build something called “swift guanxi.” Based on high-quality social interactions and the reciprocal exchange of mutual benefitsEquipped online marketplace with tools (such as IM) that would allow this kind of relationship to bloomWhy eBay failed in China?"The use of technology to accommodate a worldview such as guanxi could mean more savings for consumers all over the world, not just those in China."Why Think Global, Act Local is no longer enough?Global automatically implies differencesJune 14, 2013 • By Rosella Eleanor LaFevreJune 14, 2013 • By Rosella Eleanor LaFevreGlobal is too broad and undefined

Holistic captures interlocking elements, interdependencies, and synergies of the environmentAct personal, however, mirrors human dynamics and the multi-dimensional profile of each individualAct personal allows you to engineer communities, making messages and actions a relevant and timely response to the big picture needs of peopleHow do we do this?Through Continuous and Collaborative DiscoverySet regularly scheduled feedback sessions3 people once a week Speak with users remotely Reserve a standing conference room Use MeetingPlace

Decide what to learn togetherDecide on audienceCreate an interview guide One person moderates,Everyone else takes notesMeet back upand share learningshttp://tinyurl.com/tysoninterviewguideTechnology has touched and changed this connected world much faster than we thought thorough massive information exchange over Internet.TaoBao customers spend an average of 45 minutes to ask sellers questions about themselves and their products before purchasing anythingLuis Gallardo, former Managing Director at Deloitte. March 15, 2011Act local does not touch upon the essence of human behavior...Such as what we do or don’t do in response to change and challenge.Create a simple prototype and GOOB! (Get Out of the Building)The desires of wanting something easy to use, and simple to fulfill their needs are universal."At the end of the day, we all breathe, we all worry about our family. Maybe there are different degrees, but I'm sure that if we did similar research in Thailand or Germany or South Africa, many of the same issues would come up. Some things are just core."-- Janne DeVyldereBay ExperienceThink Global, Act Local?Think Holistic, Act Personal.Focus Sameness over DifferenceChase Nature, Not Fashion.