SportingGoods.com
Bowls Over the Competition to Reach Top Spot on the Weekly Domain
Sales Chart

A huge wave of completed sales from last month's Moniker/T.R.A.F.F.I.C.
East auction were reported this week, prompting us to
expand our Top 20 chart to 50 positions. SportingGoods.com
fought its way through the crowded pack to reach the top spot at
$450,000. That was one of 29 domains from the live/silent
auction event that landed on the elite list.

A pair of .co.uk domains (Great
Britain's ccTLD) more than held their own against the auction
onslaught. In fact #2 Recycle.co.uk, sold for £150,000 ($309,901)
to venture capital company ASAP Ventures, is the highest
.co.uk sale ever reported. #4 Mobile.co.uk gave the
British extension another blockbuster sale, going for £120,000 ($247,921)
at Sedo.com.

Sedo hit another ccTLD home run with #6 One.es
at €87,000 ($128,947). That is the highest sale we have
seen to date for Spain's .es country code. Sedo put a third
name in the top ten with #9 NetID.com at $60,001 and
they went on to chart 13 domains overall, the most of any everyday
sales venue.

By Ron Jackson

Three other sales sites claimed spots on
the Big Board. The AfternicDLS
posted a pair including #16 (tie) LuckyStar.com at $30,000.
The-New-Dot.com
scored with #14 PreventiveMedicine.com at $35,000 and NameJet.com
attracted $31,600 for #15 VirginAirlines.com.

37 of this week's 50 charted domains were .coms.
There were seven names from the Global Contenders category
(non .com global extensions) led by #12 (tie) Math.net, a
name that sold in the Moniker/T.R.A.F.F.I.C. East auction for $35,300.
The country codes also hung in well with the big boys, grabbing a
half-dozen entries on the leader board. Here is how all of the top sellers stacked up for the
week ending Sunday, November 18:

Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both. Our procedure for verifying the
accuracy of domain sales reports is available here.

Forthe many newcomers entering the domain
industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market.
If you do not understand why specific domain names command the
prices they do, you are likely to make unwise domain registrations or purchases.
We highly recommend that you do some basic research beforeyou buyanything! As a starting point we have
built a sister site specifically for you at NameNewbie.com.

There were five more five-figure sales just off the
chart, led by NameJet's $10,100 sale of Synergie.com.
The AfternicDLS added $10,000 with Adaptivity.com and
three more names from the Moniker/T.R.A.F.F.I.C. East auction also
closed at $10,000; InsuranceLawyers.com, HomeLoanRates.com
and HappyNewYears.com.

.Com Supporting Cast

The Moniker/T.R.A.F.F.I.C. East auction also had the
highest four-figure sale among hundreds at that level across the
industry this week. They sold Ilsa.com for $9,683, PraiseGod.com
for $8,810 and DiscountPetSupply.com for $7,500.
ChineseCheckers.com chipped in $6,500 and CigarBars.com
lit up $6,000.

There were 25 more auction sales ranging from just
over $2,000 all the way up to $5,890. You can check
those out in the table below:

Additional
Moniker/T.R.A.F.F.I.C. Sales
Between $2,000-$5,890

7nightcruise.com

$5,890

searchmanagement.com

$3,530

sailingclub.com

$5,500

restaurantdiscounts.com

$3,530

PrimeInterestRate.com

$5,500

phoneringers.com

$3,410

petinsurancepolicy.com

$5,500

hawaiianluaus.com

$2,950

exoticgetaways.com

$5,010

bridalsale.com

$2,950

packagedeal.com

$4,710

incorporatingcompanies.com

$2,811

discountoutlets.com

$4,532

MortgagePoints.com

$2,700

cyclingequipment.com

$4,356

constructionsign.com

$2,360

landscapingsupplies.com

$4,120

BasketballOnline.com

$2,360

christmasgiftshopping.com

$3,802

pro-shop.com

$2,200

tourtravel.com

$3,795

beautyconsultant.com

$2,200

autoraces.com

$3,744

burglaralarmmonitoring.com

$2,117

JesusLovesMe.com

$3,571

At NameJet GospelStation.com tuned in $9,000,
KASP.com kicked in $2,800, VideoMeetings.com
connected for $2,700 and RugbyPlayers.com piled on $2,400.

Back at Sedo WXM.com went for $7,599, 069.com
counted off $7,500 and iEnergies.com plugged in €5,000
($7,411). WebBingo.com won $6,600, S3X.com
drew $6,500 and Oneils.com delivered $5,302. Heed.com
hauled in $5,100 and PPX.com paid $5,000.

The AfternicDLS had their usual stellar performance
with more than 550 sales totaling over $800,000. Their list
included more than 130 sales above $2,000 including FreeWebGraphics.com
($6,600), BabyScrapbooks.com ($5,997) and Leith.com
($5,700). Modulares.com marched off with $5,100
and four others; Savoir-Faire.com, RealEstateMart.com,
LithiumEnergy.com and GreenShops.com earned $5,000
each.

Elsewhere, in a pair of private sales, IDN's Tarjetasdecrédito.com
("credit cards" in Spanish) and Tarjetadecrédito.com ("credit
card" in Spanish) sold for $7,500 each. At Pool.comProgesive.com (typo) sold for $4,300 and NameAdvertising.com
sold CourtoomLive.com for $4,000.

Global Contenders
(.biz, .info, .mobi, .net & .org)

We expanded this week's Global Contenders
chart from 20 to 30 positions to make room for all of those Moniker/T.R.A.F.F.I.C.
completed auction sales that were reported this week. A dozen
names from that event made this list, including the top three and
the first seven names on the GC chart made the all-extension leader
board you saw earlier.

The top sale you haven't seen yet is #8 Guys.org,
a name that went for $9,420 in the Moniker auction. Rounding
out the top ten were PlanIt.net, sold on the AfternicDLS for $7,288
and FreeMovies.net, another auction name that commanded $7,060.

.Net dominated the chart, piling up 18 of 32
entries (there were two extra spots due to a four-way tie for the
final position). .Org earned 5 spots on the leader board
while .Info and .Mobi had four apiece. .Biz
also scored with #24 Widgets.biz, sold at Sedo for $3,500.
Here's how all of the Global Contenders stacked up for the week ending
November 18:

There were were several dozen additional four-figure
Global Contenders sales just off the chart. The AfternicDLS
accounted for most of those - 35 in all, including BulletinBoards.net
($2,888), ClinicalTrial.net ($2,570), Sires.net
($2,488) and CriminalAttorney.net ($2,488).

The AfternicDLS had 30 more four-figure GC
sales on their global platform, ranging from $1,000 to $2,388. You
can see those in the table below:

Sedo's supplemental GC roster included 18 more
four-figure sales. Those are listed in the table below:

Additional
Sedo Global Contenders Sales
Between $1,000-$2,583

visiticeland
.net

$2,583

orn
.net

$1,450

webdesign
.mobi

$2,350

princess
.mobi

$1,408

bride
.mobi

$2,250

workvisa.org

$1,300

usvisas
.org

$2,200

downloadsoftware
.net

$1,200

political
.info

$2,000

oilprices
.net

$1,150

edy
.net

$2,000

bakersracks.net

$1,150

americanvisa
.net

$1,750

spawnpoint
.net

$1,100

fantasy
.mobi

$1,700

necklaces.org

$1,000

psp
.biz

$1,500

bookcase.net

$1,000

In other GC sales from the Moniker/T.R.A.F.F.I.C.
East auction PublicAccountant.org totaled $2,950, DownloadRingtones.net
rang up $2,200 and StreetMaps.net located $2,000.
They also sold ConstructionFinancing.net ($1,180) and GeneralContractors.net
($1,000).

This was a huge week for the country codes
with three six-figure sales, all of which ranked among the
top five ccTLD sales so far in 2007. Those were led by the two .co.uk
blockbusters we told you about at the top of this column. The first
six names on the country code leader board below also appeared on
the all extension list you saw earlier. The top sale you haven't
seen is #7 Perl.pl (Poland's country code), a name
that commanded €6,010 ($8,908) at Sedo.

We expanded this week's chart from 20 to 30
positions - not because of the wave of auction sales that prompted
us to add openings on the other charts, but simply because they were
an exceptionally large number of notable ccTLD sales this week. As
they always do, Sedo dominated this chart, sweeping 30 of the 31
positions (there was one extra spot due to a tie for the final
position).

Germany's .de, the world's second most
popular extension (trailing only .com) accounted for more chart
entries than any other extension, 10 in all, but only two made the
top half of this week's list. Here is how all of the country code
leaders stood for the week ending November 18:

There were ten more four-figure ccTLD sales reported
this week with Sedo accounting for all of those. That group included
Boarding24.de ($1,853), DGR.de ($1,647) and C-Tec.eu
($1,594). An IDN, Gründer.de ("founder"
in German), brought $1,557 and InvestmentAnalyst.de
added $1,500. Five other domains sold for €1,000
($1,482) each including Veranstaltungsbuero.de, Rieju.es,
Kaufmarkt24.de, Holidayz.eu and EasyTalk.de.

Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year To Date
Charts page.

*****

As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of DotCom
Group, LLC
also provides invaluable help
in collecting data for these sales
reports each week.

Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday night publication to give
you the freshest sales report in the industry.

Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.