Gwen Jimmere is a gifted visionary on an unrelenting mission to shatter the rules of the beauty game and change them for good. As CEO and founder of Naturalicious, she’s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product. She is the mastermind behind The Hello Gorgeous Hair Care System; the only sulfate, paraben, mineral oil, petroleum, gluten, and cruelty free line of products that actually smashes your hair care routine into smithereens by combining several necessary steps for flawless hair into only 3 simple products.

A respected authority in the hair care industry, she was named one of the 100 Most Influential African Americans in the U.S. by the Washington Post, she is the winner of the coveted Black Enterprise Elevator Pitch Competition, and has been featured on Fox News, TVOne, and in Entrepreneur, Essence, Fast Company, and more. Her products can be found in over 2500 locations around the world including select Sally Beauty and Whole Foods stores nationwide. Gwen’s irresistible charm and relatable personality make her an explosive and highly sought after speaker. She lights up stages across the country, giving keynotes and talks on what it takes to win in business, entrepreneurship, and life.

Based in Detroit, MI, when she’s not strategizing her next business move, you can find her hanging out with her son Caiden, Naturalicious’ CCO (Chief Candy Curator).