While the story in today’s Journal did not include any major revelations, it did include a number of interesting tidbits about Jobs and the tablet:

According to the piece, Jobs since his return from medical leave “has been pouring almost all of of his attention on the new touch-screen gadget. This is according to “people familiar with the situation.”

People working on the project “are under intense scrutiny” from Jobs, in particular on advertising and marketing strategy. “People have had to readjust” to Jobs being back on the job, one person said.

No new details on the nature or timing of the device were in the story.

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There are 8 comments

AUGUST 25, 2009 9:59 A.M.

Oh Blah Dee Blah Dah wrote:

RE: "... Jobs ... has been pouring almost all of of his attention on the new touch-screen gadget..."

===============
This means that Apple is getting close to introducing the product.

AUGUST 25, 2009 10:13 A.M.

Techtrader10 wrote:

Jobs is almost as bad as the media, pouring over every little detail of anything Apple. I would love to put out a product that could get so much free advertising.

AUGUST 25, 2009 10:27 A.M.

Camden wrote:

If Jobs is pouring over every little detail of a new product including the marketing and advertising I say that's GREAT!!!
The world has a cool new something coming it's way soon.

AUGUST 25, 2009 11:32 A.M.

TimboM wrote:

TechTrader10, first, you're always negative about all things Apple. If you are really a tech trader, just figure out how to make money from Apple, instead of bitching. You don't need to like their products, and there's plenty of money to be made. However, I suspect that a careful review of Apple's strategy would bring you newfound respect for their business model, and you would stop whining.

About Tech Trader Daily

Tech Trader Daily is a blog on technology investing written by Barron’s veteran Tiernan Ray. The blog provides news, analysis and original reporting on events important to investors in software, hardware, the Internet, telecommunications and related fields. Comments and tips can be sent to: techtraderdaily@barrons.com.