It's Simple! Communicating Lead Quality = Better Lead Quality

June 11, 2014 |
By
Tony McGinnis

In my last blog, I discussed the importance of
effectively communicating your unique message to your marketing company so that potential customers are inspired by
your experience, expertise, and passion. This is an imperative step in
gaining quality exposure and generating business, but it doesn't stop there.

When your website visitors are enthused, they will contact you. That is
mostly a good thing, but with high-quality exposure comes
some low-quality leads. To take your business to the next level, we must ask
ourselves what commonalities we see between quality leads, how we replicate
that visitor behavior, what trends we are seeing with the lower-quality
leads, and what can we do to cut that out.

We have spent years dissecting and analyzing quality and low-quality leads.
We have also spent years finding the most efficient way for clients to
communicate that to us. One of the many differences that Scorpion brings
to the table is that we don't stop at driving potential customers
to our clients—we want more! We want better quality leads for clients,
and we want clients spending less time and money dealing with low quality contacts.

Our Technology: Achieving Greatness Together

While many of our competitors make efforts to simply produce volume and
wash their hands of the quality, we take things to an entirely new level.
We want to know about every single lead, but we understand how time consuming
that can be for our clients. To make things simpler, we have created an
advanced lead tracking system that allows our clients to log in and see
telephone calls and contact forms in real time.

These leads can be categorized into several areas. For example, a lead
can be marked as "good," "bad," or even "existing
client." You can also leave a note about the lead. Our technology
then takes this information and integrates the knowledge into the campaign.
This means that more of your budget goes toward proven behaviors that
are working well and less of it goes into whatever is not generating quality leads.

While our technologies and people are always working to enhance your campaign,
your participation is very important, as well. The more you communicate
with your marketing team, the better your campaign will perform. Then
you can just leave it to Scorpion to make your campaign is as effective
as humanly possible.