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It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is? Just like any reporter, … Continue reading →

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee. We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula. Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading →

When you’re in PR you have one eye or ear on the news while conducting work for clients. It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news. I literally get all my headlines on Twitter and … Continue reading →

A great blog post and the reason you should have an online pressroom! Posted by Lee Odden on Feb 24th, 2010 in Online Marketing, Online PR, SEO, Social Media TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like … Continue reading →

For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media 3. Following up with media with respect The last of these seems to be the one that most DIYers … Continue reading →

There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the record”, unless you say otherwise, and then seeing a quote or story that completely took what you said out of context. These kinds of snafus by political figures, celebrities and some … Continue reading →

Last week I talked about the importance of SEO not just for your website but also your press releases (and distributing them online). I will reiterate why this is important – so that people, especially journalists, can find you online! Remember this one thing, which I want to re-enforce, and I’m sure that Chris Nastav, … Continue reading →

The Internet has done great things for our lives. Seriously, think about waking up tomorrow without it! Not only has it allowed us the opportunity to find news and information, resources and more, it’s given little stores across the world the chance to have customers around the world. We’re no longer tied to doing business … Continue reading →

Gosh, I get this question almost on a regular basis. There have been several times that I’ve begun to talk about PR at a networking event or with a potential client and I see their eyes glaze over. They’re completely lost. Since then, I’ve refined my definition of PR for those who are brave enough … Continue reading →

Although it has presented a load of opportunities for businesses and individuals, the Internet has been very hard on traditional media, especially newspapers and TV. Those who failed to embrace the Internet right off the bat are making staff cuts that can hurt your chances of achieving positive public relations, unless you’re knowledgeable and sensitive. … Continue reading →

Since there was some question as to exactly what journalists are looking for, I decided to expand on the topic. One of the first things I do when speaking to a potential new client is uncover what makes them unique; what is the story that consumers will be interested in. The reason? Because this is … Continue reading →