TargetSpot inks European ad partnership with MixRadio

Radionomy-owned digital advertising platform TargetSpot announced a new partnership with Internet radio platform MixRadio, to sell inventory in France, Germany, and Switzerland. The alliance starts this month.

The announcement roughly aligns with MixRadio’s launch of new iOS and Android apps. The service will join TargetSpot’s BlueBox programmatic ad platform, which was launched last June.

“MixRadio is an international service with a wide global footprint and an impressive catalog of music and we’re thrilled they decided to work withTargetSpot and the BlueBox,” said Thierry Ascarez, Chief Business Development Officer for TargetSpot. The impressive catalog currently counts 35-million tracks, and is freely available as an ad-supported listening experience in 31 countries.

“The new partnership withTargetspot will be integral to executing our strategy in Europe. It will allow us to acquire premium advertisers and deliver a high quality and targeted selection of advertising to our users that maintains a great user experience” — that from Ralph Pighin, VP, Advertising at MixRadio.

MixRadio was acquired by Japanese company Line, from Microsoft, at the end of 2014. Its U.S. ad inventory is repped by AudioHQ, following a deal announced in May of last year.