vineri, 27 februarie 2015

Case Study: Škoda Fabia - fight for attention

Fight For Attention is a website that was created to launch the new Škoda Fabia. This website uses a browser-based eye-tracking system to determine what car in the advert is grabbing the users attention. There was two New ŠKODA Fabia and just one battle to test user's eyes.

UPDATE: The new Škoda Fabia Attention Test

Škoda Fabia - fight for attention

In this campaign, Skoda uses eye-tracking webcam technology integrated into your laptop to track the movement of your eyes across the screen.