Mumbrella360 video: How to humanise data

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.

Simone Blakers, managing director at RAPP, and Lucy Acheson, head of data science & insights at RAPP discuss big data, how to get it, how to read it, how to assess the value exchange between a business and its audience and how to humanise it and gain insight using big brand case studies.

Timeline:

0:00 Introduction by Simone Blakers

3:00 The internet of things: global connectivity

4:15 Big data is the digital exhaust created by the internet of things

6:00 Meet Giovanni the greengrocer

7:30 Marketers: When was the last time you actually spoke to one of your customers in person?

8:30 Big data should allow big business to become personal again

9:20 Lucy Acheson: data trails

11:50 Buzzfeed street interviews on social media privacy highlights how much strangers know about you

Sign up to the free Mumbrella newsletter now.

This website uses cookies for proper functioning and enhancing the user experience. By clicking 'Accept' on this banner or using our site you accept our use of cookies. You can also 'Read More' to view our Cookie Policy and learn how to control them. Read More