So Fragrance gondola POS

So Fragrance as a perfume brand from the UK wants to display their product on the top gondola. The brand needs a background and shelf strip that shows the brand identity of its UK origin and pink.

The design requirements are showing the images of London, Union Jack and pink color. To achieve this, we come with the idea to use the London landscape silhouette. On top of it the images of various London scenes and the big Union Jack, as part of the brand identity.

To complete the branding, the shelf strip on the front bears the product logo and tagline. The design of the shelf strip is simpler. The focus is on repeating the brand, so when it’s covered with a price tag, some of the brand is still visible. The design copies the background, using the various London scenes, Union Jack and pink color.