Taking your business to the next level means always thinking steps ahead and planning for new growth. Your website is a vital partner in this growth process, and it is essential that you maximize its effectiveness in order to increase profits. Your website is your best marketing tool and it is often necessary to redesign it to get the best results.

Robots, Oh My!

Search engine optimization (SEO) is based off of the knowledge that the internet is made up of “robots”. These robots need to read a website in order to ensure that they are sending people to a site in which the searcher will find what they are looking for. That is the robots only mission, putting people in front of the information in which they seek.

Many would say that the sport of fishing is more about technique than luck. You can cast your line as many times as you want, but unless there’s a little technical know-how involved, the chances that you end up reeling in The Big One can be pretty slim. The same can be said when it comes to writing effective ad copy that increases your conversion rate. Whether the ad is for a newspaper, flyer, or Google AdWords campaign, be sure your text includes a hook, line, and sinker.

One way Google provides the most relevant search results is by matching search keywords to keywords within the content of a web page. When someone enters a search query, Google looks for web pages that use the term that was searched. The frequency in which that exact keyword phrase appears on a web page is a significant factor in calculating how that page ranks in a search.

Now, Google has extended its matching ability by not only looking at exact keywords, but by better understanding the essence of the topic being searched for. This allows Google to match a broader range of keywords to appropriate pages on the web.

Last week, we let our readers in on the secret of getting your website to the top of Google. Just in case you missed it, here it is again – there is no secret! Google displays web pages with quality content that people want to read and share at the top of its search results.

It may seem daunting at first, but the process of creating quality content with search engines in mind is fairly simple – just follow these 3 tips:

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