End of Star-Anchor Era Presents
Options, Challenges for Networks

The death of Peter Jennings last week has left many wondering if we have seen the last of the star anchors. If that is the case, what will it mean for the television news business?

With the departures in the last year of both NBC's Tom Brokaw and CBS's Dan Rather, Mr. Jennings was the last of the larger-than-life evening news personalities. Although the audience for the evening news on all three networks has eroded sharply over the last 20 years, the veteran trio still held tremendous sway at their respective networks.