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The Watauga County District U Tourism Development Authority (WCTDA) is a local tourism development authority authorized by state (North Carolina) and local government (Watauga County) to promote travel, tourism, and corporate travel, sponsor tourist-related events and activities, and finance tourist related capital projects in District U. District U is defined as the unincorporated areas of Watauga County, North Carolina.

The revenue source of the WCTDA is derived from a 6% occupancy tax levied on short-term lodging rentals in the District U area of Watauga County. Boone TDA levies a 6% occupancy tax within the municipality of Boone. Therefore, the foremost objective of all actions of the TDAs is to strategically market and enhance lodging opportunities in our districts.

Public parking for our office is metered, street parking. Purchase 6 minutes for a dime, 15 minutes for a quarter, etc. The meters do take debit cards for a one-hour minimum ($1). Ours is a promotion office with limited space. However, we do provide visitors guides as well as some brochures for major attractions. For more comprehensive selections, please visit the High Country Host Visitor Center near the Parkway on-ramp on Hwy. 321 South (near the town of Blowing Rock).

Visitor Center

High Country Host Visitor Center

6370 Highway 321

Blowing Rock, NC 28605

(828) 264-1299

North Carolina High Country Host is a membership marketing organization serving the Northwestern mountain counties of Watauga, Avery, Ashe, Wilkes, and Alleghany.