A

The number of videos in the account that currently active (playable). Note that data for active_media is accurate only if the data is reconciled.

ad_mode_begin

The number of times the Brightcove Player or SDK switched into ad mode in order to begin playing ad content. This event would occur before the video_view event in a pre-roll scenario or after the video_view event in a mid or post roll configuration. This metric does not directly correspond to the number of ads actually delivered, since the number of ads shown can vary depending on the ad server configuration.

ad_mode_complete

The number times the Brightcove Player or SDK returned from playing ad content.

B

bytes_delivered

A measure of bytes delivered, including video data and metadata as well as the player code. Note that data for bytes_delivered if the data is reconciled.

C

Two letter country code where the video was viewed. Follows the ISO 3166 standard.

English short name of the country where the video was viewed. Follows the ISO 3166 standard.

D

daily_unique_viewers

This is the estimated number of unique viewers that an account had on a given day. This data is only available for videos watched 1-2 days ago and only at the account level. You can improve the accuracy of this metric by following these directions

DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company.

E

engagement_score

The average percent watched per video view (calculated by adding all the percentage watched divided by the number of Video Views). For more information on how this is calculated, see Calculating Video Engagement Score.

F

fields

A parameter used to specify which metric fields should be returned - see the Analytics API Overview for more details.

G

Geographical dimensions

Dimensions available regarding the geographical location where a video_impression occurred. The geographic dimensions tracked are:

L

M

O

If you are using limit to return only a portion of the data items, offset specifies the item number to start with.

P

play_rate

Play rate is a ratio of the number of times a video was played back (video_view), over the number of opportunities for playback (video_impression).

play_request

The number of times playback was requested either by a user pressing the play button or an auto-play event. This typically occurs between the video_impression and video_view event. However, a play_request is also sent if a user pauses and presses play to resume watching a video.

player

Video Cloud player ID.

player_load

Number of times a player was loaded.

player_name

Name of the Video Cloud player.

R

Analytics data is derived from multiple sources: some is sent by the player, but other data is collected from CDNs and the Video Cloud system. In order to deliver analytics as quickly as possible, we start delivering "real-time" data as soon as it is available, and then adjust the analytics later when data from all sources has been collected and processed. The fully processed data is called reconciled

T

U

V

video

Video Cloud ID of the video.

video_duration

Length of the video in seconds.

video_engagement

A measure of the average percent watched per video view (calculated by adding all the percentage watched divided by the number of Video Views). For more information on how this is calculated, see Calculating Video Engagement Score.

video_engagement_1

The number of views recorded at the 1% point of the video.

video_engagement_25

The number of views recorded at the 25% point of the video.

video_engagement_50

The number of views recorded at the 50% point of the video.

video_engagement_75

The number of views recorded at the 75% point of the video.

video_engagement_100

The number of views recorded at the 100% point of the video.

video_impression

The number of times a video was loaded into a player and ready for interaction.

This is a sum of the percent watched by each viewer. For example, if viewer A watched 0.50 and viewer B watched 0.75 then the total value would be 1.25. This metric is not useful on its own. This metric is used with video_view to calculate engagement score. Engagement score is video_percent_viewed divided by video_view. The video_percent_viewed is useful for calculating the engagement score across multiple videos.

video_seconds_viewed

The total number of seconds a video was viewed.

video_view

The number of times the video started playing, recorded when the stream is started (does not include rewind or replay).

W

where

A parameter used to filter a report on specific dimension values - see the Analytics API Overview for details.