I am planning to write a number of articles dedicated to the theme of personal branding in order to help you understand where to start and how to grow your business using your personality.

Remember this: being an influencer today is one of the MOST effective ways to bring any business to the next level.

Do not underestimate the role of personal branding in business development.

Such personal brands as Neil Patel, Gary Vaynerchuk, Tony Robbins, Richard Branson have incredible impact on millions of people following them on social media and thus, contributing to their business growth.

So, why not to use the opportunity of building your personal brand? Let’s analyze this topic in details.

How to build your personal brand

According to Wikipedia, personal branding is the practice of people marketing themselves and their careers as brands. In other words, you promote yourself as an expert, not your business or services.

Influencer is an expert in a particular niche who has impact on people’s opinion and choice.

To become an opinion leader and have influence on what decisions people make you should be an expert in a particular niche, share and promote your experience and knowledge.

“An expert is a man who has made all the mistakes which can be made, in a narrow field” Niels Bohr

Today we have tons of information online related to any topic and it is hard to find really valuable advice there. Becoming an expert you help people to avoid mistakes and get expected results more quickly.

Following the steps below you can start building your personal brand and become an influencer in your niche:

1. Find your niche

Finding your niche is a MUST-do step that every would-be influencer should start with. There are particular steps that will help you to identify your personal brand niche and won’t take too much time.

Select several niches you love

Write down at least 3 niches you have worked with before or you are interested in. It can be anything from cooking to investing. Your DEEP interest in this fields matters the most.

You should be passionate about it even you don’t have enough knowledge or experience.

Identify problems

Make a research for each of these fields. Visit niche websites and forums to learn what questions are most frequently asked there. It is even better to ask questions yourself in order to understand the target audience more deeply.

Communicate and get involved.

Analyze skills

After you realized the problems people have in the niche, write down the list of skills that you need to have if you want to help people with these problems.

Do not worry if you don’t have any of these skills.

Choose

Look at your list with niches, problems and skills required.

Which one is the most attractive to you?

What is the niche you are ready to devote your time to?

What is you passion?

You should have the desire to bring value to the niche by helping people to solve their problems.

Think about the variants you have and select 1 niche.

Follow the leaders

Now when you know what niche is the best fit for you, try to find at least 10 blogs related to it and follow them.

Consider not only blogs, but social media influencers, YouTube vloggers, podcasts or anything else related to this niche.