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MAC and Apple Computer to Launch Makeup Collaboration

Exclusive! Apple and MAC Team Up For MAC² Makeup

Girl geeks will soon be a-twitter about the news that cosmetics giant MAC is releasing a limited-edition makeup collaboration with Apple. In news revealed exclusively to BellaSugar, the collection of lipsticks and eye shadows — MAC², get it? — coincides with the 10th anniversary of Mac OS X and the iPod, and is launching today, on the 35th anniversary of Apple's founding.

Echoing the sleek white packaging of Apple products, the MAC² cases are embossed with Apple's iconic logo. With the exception of one Lipglass in 128k, which is the soft beige of the original Macintosh computer, the shades all play off the multi-colored logo used by Apple from 1976 to 1998. "While we know most women won't wear green lipstick, we wanted to reference our brand history," Apple public relations VP Stór Lygari said of the bold color story. "Our calculations suggest that for every woman who buys a green lipstick, 25 will prefer a red one, so production has been planned accordingly."

In an unprecedented move, MAC² will be sold online, at Apple stores, and at MAC boutiques. Before shopping, Apple fans can get an early taste of the collection through a free MAC² app for iPhone 4, available now at the iTunes Store. Using face-recognition technology, the app automatically suggests the most flattering MAC² products. It also allows fans to pre-order their favorite items — not a bad idea, considering the high demand for anything Apple.