A Starbucks spokesperson named Maggie Jantzen recently told Business Insider that the elimination of the online store comes as a result of the company's continued investment in "amplifying Starbucks as a must-visit destination." She said, "Continued integration of these digital and mobile customer connections into our store experience is among the highest priorities for us, and to enhance that focus we've looked for ways to simplify our current efforts."

Business Insider also pointed out that the online store closing will allow Starbucks to concentrate more on its "commercial partnerships," which could perhaps mean more partnerships with companies we've seen it work with before like Bando, Swell, and Lilly Pulitzer. So, there may be more than one silver lining to this sad announcement — or maybe it's more of a pastel floral lining.

With every change of season, we look forward to not only seeing what new beverages are rolled out but also the new festive drinkware that comes to the Starbucks website. This fall, those new seasonal rituals will no longer be an option, but we're hopeful that we'll see some fun new partnerships hit stores, instead.