Category Archives: Audi

A few years ago, the luxury car sector was shaken up by the introduction of Mercedes Benz’s CLS. It gave meaning to the body type “four door coupe” as it boasted a sloping roof line and sharper looks. The success of the CLS has attracted the attention of BMW and Audi. BMW struck back with its 2012 6 Series Gran Coupe and Audi did so with its 2012 A7. Based off the Audi A6, the A7 flaunted sharper styling as well as higher prices. Much to Mercedes Benz’s chagrin, the Audi A7 achieved success. It was Automobile‘s “2012 Automobile of the Year”, International Car of the Year in 2012, AutoWeek’s Best of the Best/Car for 2012, and Esquire’s 2011 Esquire Car of the Year. Competing with rivals from Mercedes Benz and BMW, the A7 incorporates typical Audi virtues while giving prospective buyers an attractive alternative to the Audi A6. Continue reading →

Determined to defeat the BMW 3 Series and the Mercedes C class as the king of compact luxury cars, the Audi A4 was redesigned in 2009. Understated styling and excellent quality is what separated the A4 from the aforementioned BMW and Mercedes. Whereas the BMW was sporty and the Mercedes luxurious, the A4 struggled to find a balance. Previous generations were too hard riding and noisy and not sporty enough which can be attributed to its front wheel drive (or front wheel drive based AWD) layout. In 2009, Audi was determined to take down its rivals. Flaunting modern styling and newly updated powertrains, the latest Audi A4 was Audi’s contender in the compact luxury foray. Continue reading →

What can I say about German engineering? When it comes to luxury cars, the German engineering is present in cars. You can feel it in the ride, the handling, and the overall feel of the controls. The Audi A4 is an example of such engineering. As Audi changed its nomenclature from just numbers (80, 100) to numbers and letters (A4, A6, A8), their cars adopted a different approach to beating BMW and Mercedes Benz in the luxury market. Audi, a division of Volkswagen, would use Volkswagen platforms to keep costs down, while focusing on driving performance and comfort. The Audi A4 succeeded the Audi 80 in 1996, as an attempt to better the likes of its rivals BMW 3 Series and Mercedes C-Class. Following up on the first generation A4’s success, the second generation A4 promises even better driving performance. Continue reading →