Borrell Associates is a research and consulting firm that tracks local advertising and helps media companies develop executive strategies. Our focus is on interactive advertising and marketing, but we work closely on the traditional media categories as well. Our primary strength is fact-based analysis.

Borrell Associates works with more than 700 media properties, Internet \"pure-play\" companies, investment analysts, and industry vendors. Our work focuses on helping companies understand and capitalize on the evolving media landscape, and to grow revenues exponentially rather than incrementally.

Borrell’s employees and analysts have worked in pure-play Internet companies, run retail businesses, managed new media divisions for large companies, and sold local advertising. They possess hands-on experience that provide an understanding of the business that other consultants rarely provide.