Agency or Porn came out of one comment: “Hey, that agency sounds like a porn movie. I wonder how many other agencies sound like porn too?”

THE QUESTION
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Is ‘Tasty Placement’ the name of a marketing agency, or is it the name of an adult film?

THE ANSWER
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A gentle moan of a woman’s voice or an abrupt NO will notify you if your answer is right or wrong.

We launched agencyorporn.com through a variety of online and offline tactics. We mailed postcards to all agencies featured on the site, as well as several journalists and over 50 of our agency contacts in Canada who we thought would appreciate it. We put up posters and stickers in our neighbourhood, the King/Spadina “Agency Alley” where we knew people would see them on their walk to work or while they were out on their lunch break.

In the first month after launch, we got more than 78,000 unique visitors to the site from over 165 countries. The site’s social share buttons had over 3,500 Facebook shares & 600 Tweets, and it was shared 275 times on LinkedIn.

COVERAGE

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Agency or Porn was featured in media outlets all over the world, including Applied Arts, Marketing Magazine, and Strategy Magazine in Canada; AdWeek, Ad Age, AdLand, DesignTaxi, and MediaPost in the U.S.; Campaign Magazine in the UK; and international publications in Japan, Germany, France, Lithuania, Spain, and Sweden.