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Wednesday, July 18, 2012

Green Trends in the Event Industry | Part 1

Everyone talks about being “Green” and "environmentally friendly" nowadays. You may be wondering how your business could also be more sustainable by adopting some Green Business Strategies like these:

First, reduce your carbon footprint.

How? Try to use less paper in
your office, add a note to your e-mail signature that invites the reader to consider
twice before printing your e-mail. Be
sure to follow what you preach, do not print web documents unless absolutely
needed. Even most legal matters, like contracts, for instance, no longer require
faxing or mailing the paper version; with Inspherio you can send an electronic
version of your contract and your client can e-sign it online from anywhere. The best part is that Inspherio keeps all the records for you. So you don’t have to keep bulky shelves made out of
wood or other labor-consuming material.

Use modern means of communication to reduce commute. Skype
is a great option if you need to speak to your client and, maybe even show
samples of your work. A quick meeting that lasts 20-30 minutes is usually not
worth sitting in traffic for 30-40 minutes. Think of the gas
and parking expenses you would save if you could eliminate most of your in-person meetings. If you
are a Wedding Planner, you can make a video of the room setup to keep your
bride’s mind at ease, and e-mail it to her to confirm the details. See? She did
not have to drive across town! What a great service you have provided!