Mastering Complicated Platforms is a Competitive Advantage

I’ve never met a developer writing code in the salesforce.com ecosystem that said it was easy.

Quite often in fact, you’ll even hear complaints and woes on why it’s so hard to work with their API.

But there are over 120,000 companies using salesforce.com spending nearly $3 Billion every year and increasing at double-digit percentages. That’s an opportunity in my book and obviously why we love this ecosystem at SalesLoft.

In fact, the challenging nature of the salesforce.com API offers the opportunity for a competitive advantage for those who can get really good at it. API changes, inefficiencies, ambiguities are all opportunities to make your mark on an industry.

We certainly feel this way with salesforce.com. Do you look at platform integration skills as a core competence for other businesses? I’d love to hear your input on this one.