Constraints Associated with the Marketing Channel of Lettuce and Cabbage Trade in Ghana

Abstract

The present study aims to identify inefficiencies or bottlenecks in the marketing channel for lettuce and cabbage trade in Ghana which may be lowering economic incentives for producers and traders. It also aims to assess better ways in which local communities could benefit from lettuce and cabbage trade for poverty alleviation and livelihood improvement. The study focuses on the following central research questions: What constraints are associated with the marketing channel of lettuce and cabbage trade in Ghana which may be lowering economic incentives for producers and traders? What are the ways in which local communities can better benefit from lettuce and cabbage trade for poverty alleviation and livelihood improvement? This study covers gaps in the existing marketing channels of lettuce and cabbage trade; proposes how the associated constraints could be solved to better protect the chain, and explores the application of the findings in other contexts. It presupposes a thorough understanding of the social, cultural, ecological and economic factors shaping lettuce and cabbage production in Ghana.