Sharkwater got their new logo design by running a design contest:

Logo Design for 'Revolution' the MOVIE!

Check out Sharkwater's Logo design contest…

The Brief

Industry

Environmental

Design inspiration

About us

Sharkwater Productions is dedicated to creating media that educates and empowers the public to take action in protecting the ecosystems that we depend on for survival. We have a proven track record of success with our award-winning documentary, Sharkwater, that inspired a global movement to save sharks. Our next project is 'Revolution,' a feature film with a corresponding activism campaign that will ignite an environmental revolution.
The winning logo design will gain international attention and media as the film and campaign will be distributed internationally, to 750 million people. The logo will be shown in the 'Revolution' feature film released in fall in 2012.
For more information on the logo design, check out: http://goo.gl/VKOXV.
To learn more about Revolution: http://goo.gl/LsfB2

The Brief

Logo types to explore

The Brief

Design style

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Classic

Modern

Mature

Youthful

The Brief

Other notes

** This will primarily be used as the movie poster - so envision something strong, bold and can stand by itself.
** Proportions should accommodate typical poster size.
Audience:
- Demographic: ages 18 - 29/ female & male/ mainstream / global / educated
- Interests: media / pop culture / travel / outdoors / technology / community / green
- Lifestyle & Behaviour: Active, Engaged, Educated, Social, Mainstream, Optimistic and Truth-Seeking.
- Values: responsible, honest, respectful, community, Justice, Equity, Sustainability, & Challenging norms and power-structures
Description of Revolution Logo:
- We're going for a big, bold and hard (R)Evolution logo - where the play on Evolution in Revolution is made
- NO brackets () in the logo for REvolution, we've only written this above to make it clear between Revolution and Evolution.
- Make the logo clean and clear
- The font/style should lend itself to the word standing alone in all one colour, or with the R and Evolution different colors or separated somehow to suggest the play on words.
- We should be able to pull the R from the logo separately for the branding of other projects, so the font is important.
- It should work by itself on a sold black background, and eventually as the title on a movie posters.
- It should be iconic and instantly recognizable – we're trying to rebrand the word Revolution and associate it with humans taking back power and evolving as a species to sustaining our life support systems.
Slogan: (NOT to be included in the logo)
"The evolution of life on earth and the revolution to save it."
More References:
-Check out the logo design webpage: http://goo.gl/VKOXV
-Learn more about Revolution campaign: http://goo.gl/LsfB2
-Check out the style used in Sharkwater in 2006: www.sharkwater.com
-Check out the style of our non-profit website, United Conservationists: www.unitedconservationists.org

$1,429 Custom package

Every design category has flexible pricing for all budgets. Logo design starts at $299.

File deliverables

Full copyright with production-ready files for digital and/or print.

PNG

JPG

AI

EPS

PDF

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.

99designs is the global creative platform that makes it easy for designers and clients to work together to create designs they love.

A contest allows you to open your design brief to our global community of creative designers. Designers submit concepts based on your needs and you pick your favorite as the winner.

Every design category has flexible pricing for all budgets. Logo design starts at $299.

Designers across the globe delivered design magic.

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You’ll get loads of concepts from experienced designers around the globe.

1172

designers

Work with talented, professional Logo design designers to turn your ideas into reality.

1

winner

Select your favorite custom Logo design (Or two! Or three!). And the design is all yours.

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And then… they selected a winner!

Client reviews

4.8 average from over 40,000 design contest ratings

Choose a design you love and work closely with the winning designer to refine and finalize your design. After that they’ll supply the files needed for print or digital use. Full copyright is all yours.

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