SEMrush Tutorial: Domain vs. Domain Report

As many of you know, SEMrush features video tutorials on our website and SEOQuakeTeam YouTube page. After receiving some feedback, we discovered users would also like a text script and screenshots to accompany these videos. So, here you go!

Here is the first in the series: Domain vs. Domain Report.

This video was created by David Black, Head of Customer Relations and Video Content Development. You can view the tutorial online here.

Domain vs. Domain is a versatile tool with numerous applications. For example, it helps you build your SEO or AdWords campaigns around the already successful keywords of your competitors. And can even help save you money on your existing AdWords campaign.

It works by comparing the keywords of up to five domains simultaneously. If you want to build an effective campaign, start by entering at least two or three of your competitors in the provided fields, setting the keyword type for each and choosing the common keywords icon between them.

This will create a list of keywords that all three domains are targeting successfully, giving you the opportunity to target the same keywords.

If you’re currently running a campaign, you can even remove any overlapping keywords by adding your domain to the mix and choosing the minus symbol. Essentially, this will subtract your keywords from the report and leave you with only the unique keywords of the three competitors that you’re missing out on. You can also sort this list by various metrics like competition level to weed out the keywords that may be more difficult to pursue prior to exporting the CSV or XLS format.

The Domain vs. Domain tool can also help save you money by finding keywords that you buy in ads but already rank for organically. We’ll enter the same domain in two fields, choose “organic” under one and “AdWords” for the other with the common keywords icon between them.

We can now filter this list to show the organic results and positions 1-3 because, statistically, you’re gaining just as much if not exponentially more traffic from these organic results. So, you may feel comfortable removing them from your paid ads campaign.

Remember, you can always refer to the help menu, and if you have any additional questions, please reach out to our customer support specialists.

Did that help break down the Domain vs. Domain Report? We welcome any feedback or suggestions to make the blog or videos more helpful to you. You can leave your suggestions in the comments below.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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