'My Generation' exec: 'Television is over'

My Generation creator Noah Hawley has claimed that television is "over".

My Generation was canceled by ABC earlier this month after just two episodes had aired.

Writing on his blog, Hawley admitted that he always thought of the show as an "experiment".

"I was taking a classic television soap and deconstructing it," he said. "My plan was to use the documentary format to unravel my characters, to follow them through their lives, investigate their secrets, to strip them bare for both dramatic and comedic purposes. And because none of us lives in a vacuum, I also wanted to tie these fictional characters and their television to the real world - real events, real history - in order to blur the line between fact and fiction."

He continued: "My goal was to make a TV show for the internet era - to create a mash-up of scripted material, real news and cultural footage, to repurpose existing content (by placing a fictional character on season two of The Bachelor, for example, or using scenes from the Lost finale to tie my characters to a time and place)."

Hawley concluded that he described My Generation as an "experiment" because he wanted people "to turn on their TVs and see - themselves. Their lives. Their world".

He added: "Because here's the thing - it's 2010. Television is over. The ratings are plummeting. The old paradigm is dead. People have hundreds of choices. They are consuming media in countless different ways. I've heard that the definition of crazy is doing something over and over again and expecting different results. If television is going to prosper it needs to find a new paradigm. It's time for television networks to become social networks. That's my opinion, anyway."