i have used facebook ads, twitter and google ads. i think for me google ads worked best but not make a huge difference, while running the ads i get a few more downloads but as soon as i stop it go back to normal, i don't think it worth the money, maybe if the game have already good downloads it will help it to push it more.

and i have games i didn't promote in any website, social media or paid ads and have performed way better. So i spend my effort making games more frequently and release it to the wild to se if it survive by its own XD

The best marketing I found was using influencers. If you have a budget and concentrate on a certain audience (like a a small country like the UK), using influencers could boost you up the charts a lot faster then using paid installs. I threw £300 at 4 influencers, the main one was £200 and the others were 30 and 70. Main results were from the main influencer as he had a great following. The game didn't gain traction enough to climb the charts but im confident that if I have a higher budget and targeted a different smaller country (like the UK) I could have pulled it off.

@gingagaming said:
The best marketing I found was using influencers. If you have a budget and concentrate on a certain audience (like a a small country like the UK), using influencers could boost you up the charts a lot faster then using paid installs. I threw £300 at 4 influencers, the main one was £200 and the others were 30 and 70. Main results were from the main influencer as he had a great following. The game didn't gain traction enough to climb the charts but im confident that if I have a higher budget and targeted a different smaller country (like the UK) I could have pulled it off.