Attitude

Attitude

A subjective measure of how one or more persons feel about an event, person, or object. Marketers attempt to measure attitudes of consumers to determine the products they may buy. Likewise, analysts measure investor attitudes to estimate future market movements. See also: Sentiment indicator, Behavioral economics.

Finally, correlational analyses revealed a positive relationship across conditions between amount of WebCT use and amount of attitude change; that is, even among students not required to use instructional technology, attitude change is positively associated with amount of use.

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