Creative Showcase

Towel / Kerala Tourism

Description

On the eve of World Tourism Day 2012, the UN Secretary-General Ban Ki Moon's message highlighted the fact that everyone has a role in sustainable tourism. He went on to add that every action counts and that this year, one billion international tourists will travel to foreign destinations. Imagine what one act multiplied by one billion can do?

Objective

This creative rendition was aimed at tourists to play their part by offsetting their own carbon emissions, choosing ecologically friendly destinations and providers, or simply by postponing having their towels laundered. In other words tell them that every action counts.