Talking about this association Amit Anand, Joint MD, APIS India, said, “This is one of the most crucial associations that we identify with. APIS India is immensely proud to associate with one of the finest and young badminton champion in today’s age, PV Sindhu. Her achievements are a reflection of her dedication and passion for bringing glory to her country and presenting it on the global stage, that resonates well with what we intend to do through our brand. We are sure that this association will inspire our consumers to opt for APIS India, products with maximum nutritional value.”

PV Sindhu added, “I couldn't be more thrilled to be associated with APIS India. I identify myself with them, as we both believe in giving our best and proving our mettle on the international stage. There is an absolute sync in our ideologies and being identified by them is recognition in itself. A trusted association helps a player in the right directions and keeps all other worries off the court.”