Marketing & Sponsorships

Tough Mudder Announces Another TV Deal for 2017

7 Dec, 2016

Tough Mudder announced another new TV show premiering in 2017. The six episodes of the yet untitled show will follow a team of regular people as they train and prepare to run a Tough Mudder together. The first five episodes will air on CW Seed, the CW’s digital network with the season finale airing on The CW. The CW network is co-owned by CBS and Warner Bros.

Tough Mudder has already announced plans with the CBS Sports Network for TV coverage of World’s Toughest Mudder. CBS Sports Network will air three shows previewing, showing, and recapping World’s Toughest Mudder this December, as well as coverage next year of the Toughest Mudder series. For more information on the CBS Sports Network shows check out this article by Matt B. Davis.

The CW show will not focus on the elite athletes of World’s Toughest Mudder. It will highlight “everyday heroes” with inspirational stories of people who have overcome challenges in their life and found community through Tough Mudder.

Coming on the heels of Spartan’s disappointing reality/competition show some may dismiss the CW Tough Mudder show. However, anyone who has heard Sean Corvelle at the start line of a Tough Mudder knows they are standing next to people battling cancer, dealing with PTSD, fighting obesity and any number of other struggles. These people, just like Jim Campbell, Ryan Atkins, and anyone else who “earns their headband”, are all a part of the Mudder Nation.

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