You may be asking yourself why your company should use outdoor advertising.
It’s a great way to reach people where they live, work and play, on the roads
they drive on, and the places they walk by during their daily commute to work.
It is media that is everywhere, and when used properly, it creates brand new
advertising opportunities where they didn’t exist before, ad spaces that can
really get peoples attention. It is also the most cost-effective advertising
options available according to the Outdoor Advertising Association of America
Inc. www.oaaa.org

When comparing outdoor advertising to other advertising mediums: Unlike
Television, radio or print advertising, outdoor ads cannot be turned off or
discarded. Viewers cannot fast forward through an outdoor ad. As they enter the
viewing range of strategically placed displays The ad cannot be altered in any
way by the viewing population. With TV, radio, print and the Internet, consumers
have the ability to change the channel, fast forward, turn the page or close the
browser window. Outdoor is possibly the last place where consumers do not
control over the ad space. This gives advertisers unprecedented control over how
and where an ad is seen. Outdoor is giving advertisers total control over their
ad space while offering unlimited options at a time when other ad media offers
so much less control. Many years ago there were 7 television stations and a hand
full of radio stations in a given area. That’s just not the case anymore.
Channel surfing and the many options offered on the internet has adversely
effected the opportunities for individual advertisers to effectively show their
products and accurately track the effectiveness of their ads.

As the effectiveness of these other media slips, outdoor is also being seen
by a larger and larger audience especially as people spend longer periods of
time commuting and away from their homes. More time away from the home can
equate to more time in front of out of home media and outdoor advertising.
Media Advantage being one of the largest sign installation and
manufacturers of outdoor signage in the nation can not only arrange for your ad
space but also provide large format digital printing, large inflatable and
fabricated effects, installation and placement services, mobile advertising of
all kinds and many other options other outdoor advertising companies can not do
in house. This can cut out the middle man in many situations and save you a
great deal of money. We are known as the reliable choice due to our commitment
to provide our clients with their preferred results.