IHA - A line of personal & beauty care products is an extension of Authentic Ayurveda into personal & beauty care. IHA products are strictly based on the basic principles of Ayurveda & Holistic Healing i.e. Panch Bhootas (5 Elements - Earth, Water, Fire, Air & Ether), Three Life Forces, Tridoshas (Three Imbalances - Vata. Pitta & Kapha), Tridosha correction Therapy & establishing a balance between Macrocosm & Microcosm. Iha products are made with due respect to ayurvedic traditions & more focus is given on the use of traditional ayurvedic preparations to make authentic, effective, beauty treatments, utilizing time tested & proven ayurevedic herbs & the claims made for their therapeutic values can be tested on strict international parameters of modern time.