Business

The importance of showcasing your brand’s story and engaging with your target audience to be more authentic is no secret nowadays. We all know you must make your brand stand out from the crowd, and cut through the noise to boost your chances of maximizing sales. However, it’s also paramount to ensure that all of your content is relevant to …

Switching from employee to entrepreneur after years of job security, a regular income, and other benefits is a big leap. Though a clear understanding of your objectives and careful financial planning can help you make this transition, it takes a lot more to become a successful entrepreneur. To succeed as …

Many people think of banner ads as more of an annoyance than anything else. A study by Retale, a mobile shopping app provider, found that 60% of all clicks on banner ads are by accident. Thirteen percent of people said they clicked on banner ads because they found them interesting, …

With no doubt, WordPress is the most popular content management system. Even if you are not a WordPress developer, there are lots of opportunities to make a living with WordPress. Get inspired with these 101 ways to make money with WordPress. Sell themes on theme marketplace: Build a premium theme …

Entrepreneurs are a very different breed of human beings. They don’t just act differently; even their thought processes are different. They are constantly drawing from their personal habits, traits and dispositions to generate ideas that are purely genius or simply insane, at first. However, just because you have crazy ideas …

Marketing is largely inspired by people’s behavior. Most consumers need to be motivated to spend, which is where the worlds of behavioral psychology and marketing intersect. Exposing people to the right kinds of cues and copy at the right time coaxes them through the customer journey all the way towards …

To know what is being said about your brand everyday in the social sphere, marketers are harnessing the power of social listening to identify newer business opportunities. If you do social listening, you can tell your brand’s story effectively on various social media platforms and see it expanding. The social …

Freelancing is easier than ever these days. You can find projects from all over the world, deliver work to anyone with an email account, and accept payment without so much as having a credit card of your own.

I wasn’t quite sure what to make of the Scriptlance.com. On the superficial level, the site resembles the uCoz of freelancing sites: it looks like its design hasn’t been changed since 2001 and the project boards have all the style and panache of a default vBulletin script. Not that there’s anything wrong with vBulletin, of course.

GoToMeeting is not only a fine service, but it’s one of those mainstream revolutionary platforms that has altered the landscape for how we do business across the world. If it weren’t for companies like GoToMeeting, the Internet wouldn’t be quite so easy to use as it already is.

Under the principle that “you get what you pay for,” you always have to be just a little suspicious of a company that gives away something for nothing. Especially when that company belongs to an industry where you can usually expect a good $20-40/month for the same essential services.

You’ve already seen Clickfire’s coverage of some of the most popular freelance sites out there, sites like Elance and oDesk. Considering both freelance sites are worthy additions to your own personal freelance arsenal of power, what will it take for you to consider adding a new site – and a new venue – to your repertoire?

Since iFreelance.com asks you if you’ve got the kind of metal to make it on their site, let’s approach it with a newbie’s-eye view and the perspective of someone who’s considering joining iFreelance for the first time.

Let’s be honest here: there’s a lot of web conferencing software out there, some better than others. Some way better than others. Some cheaper than others, too. And despite the variety of pricing and interface, the same essential features remain the same: web conferencing, desktop sharing, communication.

Given Clickfire’s experience with web conferencing software, we’ve come across some interesting free offers. Most of the time, however, these “free” options come with an Achilles’ heel: you can virtually invite no one to your actual meetings.

If you’re going to compete in the big boy world of web conferencing software, you’ve got to be able to bring something special and unique to the table. Some pieces of software like to give you a lot away for free as a way of making up for some ground. Others…

Web conferencing software can be – what’s the right phrase? – dang expensive. Especially if you’re someone who works on your own and has to pay somewhere in the vicinity of $50/month just to do some effective communication with colleagues, clients, and co-workers.

Okay, admittedly, this is a review – we’re kind of giving away the ending in the title. But when you consider the reviewer – Dan Kenitz – you have to remember that he has a set of very simple requirements that make a good computer program or service. Read on skypers.

Maybe I invited it on myself. Since I dubbed my original Elance vs. oDesk article to be “The Ultimate Showdown,” I was displaying a penchant for sarcastic hyperbole that doesn’t always translate very well on the Internet. The audience of Clickfire, of course, savvy as it is, was willing to …