Marketing Communication Manager, LATAMTOA Technologies

THIS JOB HAS EXPIRED

Company Description

TOA Technologies is the leading provider of Cloud-based mobile workforce management applications for large enterprises. Its patented platform improves customer service while dramatically reducing operational costs and providing immediate return on investment. As the industry's only solution using predictive, time-based analytics and performance pattern recognition, TOA reduces customer wait times while increasing field workforce efficiency. TOA automates Time Of Arrival communications across multiple channels to proactively keep customers apprised of their appointment status. It delivers unparalleled cost savings by providing on-demand tools for real-time planning, routing, dispatching and tracking of workers in the field. TOA's system deploys quickly, is highly configurable and is easily integrated with existing CRM solutions.

Gartner analysts have recognized TOA Technologies as a visionary company for the past three years running, based largely on the company?s completeness of vision. Customers, analysts and investors because of its ability to streamline the mobile workforce environment and enhance the customer experience have recognized the innovative nature of our ETAdirect mobile workforce management software. No other mobile workforce management solution in the market enables real-time predictive communications between companies, their field employees, and their customers.

By offering a best of breed solution for mobile workforce management that?s focused on customer care, TOA provides companies worldwide with a robust, modular platform for enhanced service and goods delivery. TOA?s natively integrated products and web-based delivery model allow clients to immediately reap benefits from reduced costs, increased revenue generation capacity and improved customer satisfaction. TOA focuses on the most valuable asset every company has - its customers - by vastly enhancing the customer experience through predictive technology.
TOA's mobile workforce management solution is deployed at leading companies worldwide in a range of industries, including Cable and Broadband, Telecommunications, Retail, Utilities and Home Services.

TOA Technologies is headquartered in Cleveland, Ohio, with offices in the United States, Europe and Latin America.

TOA is time-based
At TOA, time is the generative element. While our competitors focus primarily on technicians, work orders and equipment, we take all of those things into account, but we focus on time and how to translate time into improving efficiency and customer satisfaction. Our predictive technology measures how long it takes to perform tasks, accumulating information about what is happening in the field and using this information to provide better planning and management of the workday. A time-based approach ultimately leads to a better customer experience.

TOA is predictive
Most vendors in the mobile workforce management space set work time in blocks ? 45 minutes, 90 minutes, and 120 minutes. The problem is that this approach doesn?t reflect how people actually work. Some technicians or delivery people are better at some types of work than others. Travel times can change between locations. TOA?s unique predictive technology combines the historical performance of your teams, along with real-time information about the current workday, to be able to predict a one-hour time window with 96 percent accuracy.

TOA is self-learning
People can learn everyday and get better. Software should be the same. At TOA, our unique software as a service learns. It learns everything that happens and it continually improves. The more you use it, the smarter it gets. It learns the work patterns of your service or delivery people. Its predictive technology learns how long it actually takes your people to get from point to point, and it automatically incorporates that learned information into making smart decisions for you.

Benefits
At TOA we have figured out how to turn conventional wisdom on its head by improving efficiencies by enhancing the customer experience.
Additionally, we can quantify the benefits that we deliver. With TOA?s service optimization solutions, you can improve:
Operational Efficiency Companies that have used TOA?s customer interaction management system in the past have reported a 75% reduction in overtime, 47% increase in the rate of jobs completed each day and 40% decrease in miles driven per appointment.
Customer Satisfaction Customers that have used our customer interaction management system have reported a 30% improvement in on-time performance and a 98% customer satisfaction rate.
Economics By optimizing your service through TOA, you can save money. By increasing efficiency, TOA saves its customers an average of $10,000 per mobile employee per year.

Marketing Communications Manager, Latin America

The Marketing Communications Manager, LATAM is a proven marketing professional, ideally with technology and B2B experience. This individual will help to develop and execute upon the LATAM marketing plan for TOA Technologies.
This person is a versatile and strategic marketing communications professional, able to help advance public relations and analyst relations efforts, content creation, trade show and speaking opportunities and much more. S/he will work with both internal and external stakeholders, including the regional sales team. Therefore, exceptional people and communication skills are necessary to succeed in this role.

Responsibilities of the position include:

Support the execution of proactive and reactive media and analyst relations programs; this includes managing lists, writing press releases and byline articles, making pitches, developing relationships with influencers and monitoring for results
Provide strategic and tactical marketing support before, during and after events
Drive the awards and speaking submission program, identifying relevant opportunities, building a database and pursuing these opportunities
Produce content that helps to start, advance and ultimately shorten the sales cycle including case studies, fact sheets, presentations, videos, Web copy and blog posts
Proactively monitor for market trends and themes as well as prospect objections for the purposes of strategic media relations and content creation
Monitor for news coverage of company and its competitors, and share coverage reports with appropriate internal audiences
Create briefing documents for spokesperson conversations with media and analysts and moderate meetings and calls as necessary
Determine when content produced by the U.S. team is relevant for Latam efforts, refocus it as necessary, have it translated and then share it appropriately
Assist with maintaining and evolving corporate messaging so that it is relevant for targeted Latin American audiences

REQUIREMENTS:

Experience:
Demonstrable marketing communications experience with a global organization supporting a specific region
Technology and/or B2B experience
Influencer relations experience, which includes media, analyst and social media relations
Experience creating a variety of collateral types, including case studies, fact sheets, presentations, videos, Web copy and blog posts, press releases and byline articles
Able to determine, prioritize and execute upon marketing needs based on business goals while working closely and collaboratively with the European sales team
Terrific people skills, easily able to connect and work with anyone at any level
A strategic and proactive thinker with proven tactical execution
Driven, never satisfied with the status quo and always working to get better
Fluency in German, French and/or Spanish is particularly desirable