Much like Santa Claus, we here at SpinWeb depend heavily upon lists. They help us ensure that nothing falls through the cracks, and enable us to maintain our consistency. (Unlike Santa, we don't concern ourselves with the state of your naughtiness or niceness. That's your business.) We use lists for everything from Inbound Marketing Blueprinting to Website Process, and we appreciate the simplicity of emailing our super important lists to Basecamp. We love it so much, we're going to share the process with you! (You can thank us later.)