Insights and Opinions for the 21st Century

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Politico calls him "The Prince of Cheese." The Wall Street Journal and the New Yorker love his story. He has become synonymous with artisan cheese and cheesemongering--the art of purveying cheese--which has, ahem, come of age in the 21st century. And despite his cheese royalty lineage--his grandfather was the importer for Dean and DeLuca and Zabar's--the embrace of "maker-to-monger" came after a long and twisty entrepreneurial journey.

Adam Moskowitz is the wunderkind President of Larkin Cold Storage and Columbia Cheese, and he founded the Cheesemonger Invitational, an in-demand twice-a-year event that is considered the Olympics of cheese skills, and celebrates what are to cheese what sommeliers are to wine. The profits from the CMI, which Adam hosts as his alter-ego, "Mr. Moo," go towards The Barnyard Collective, an organization devoted to food education. Adam was responsible for the introduction of Challerhocker cheese to the U.S., just as his father was responsible for the introduction of cave-aged Gruyère to the U.S. But Adam bought out his own father's business long after Adam had pursued other entrepreneurial and artistic endeavors, and, in a decade Adam has grown various multi-million dollar revenue streams by focusing on "small ponds," "big trees," and "not chasing butterflies." He has been featured in the cover story of Cheese Connoisseur Magazine and has appeared as a judge and expert on the Food Network.

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