Celebrating the art of beginning.

The stART is in the notion

The ingredients and connections that form an idea come from possibilities the mind has already accepted. In other words, we can’t really form an idea that we don’t think is possible. So stART work on the idea your mind has offered up. Bring your deepest knowledge to the process. The idea may shift, change course, or morph as you go. Begin where you are. But don’t dismiss a compelling notion because reality throws a wet blanket on it. Inherent in the idea is the ability to stART it.