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PLAY ON PLAY (POP) IS A SMALL MELBOURNE BASED GRAPHIC DESIGN STUDIO SPECIALISING IN ART DIRECTION, BRANDING, EDITORIAL DESIGN AND TITLE/CREDIT DESIGN FOR FILM. LOCATED IN THE CREATIVE HUB OF COLLINGWOOD, IT CONSISTS OF TWO ENTHUSIASTIC DESIGNERS – NAOMI AKIKUSA-DAWBER AND LUCY FRY. PLAY ON PLAY WORK CLOSELY AND COLLABORATIVELY WITH OTHER MELBOURNE CREATIVES TO PRODUCE GRAPHICS WITH SUBSTANCE AND MEANING. FOUNDED ON AN INTEREST IN WORKING ON PROJECTS THAT ALIGN WITH THEIR BELIEFS AND SHINE A LIGHT ON TOPICS THAT RESONATE WIDELY TODAY.