Posts Categorized: Online Reputation Management

Your company works hard to establish a favorable reputation in the industry and with your consumers. But if you’re not putting in the effort to establish a favorable reputation online, then your real-world bottom line may suffer. To get the best performance from your online marketing—i.e., increased online-generated leads and sales, increased visibility and real-world… Read more »

You can’t please everyone, and if your business has an online presence (which it should), then your company is open to negative reviews. But that’s really not a bad thing. You can make negative reviews work for you if

Matching customer expectations with brand goals is a necessary strategy to build customer loyalty and a profitable business. Comprehensive and engaging solutions which address customer needs is more important now than ever before. Your social media presence, and utilizing that forum to address issues in a timely manner, may be vital in carrying out your… Read more »

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand. When people search for… Read more »

So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »

Returning visitors account for a majority of the traffic on successful Web sites. Visitors who return to a site are easier to convert into paying customers because they have established trust with your company.

In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in person #heblowsalot.” This tweet, initially a joke between her and her… Read more »