Multivariate Testing

These vendors provide MVT testing or Multivariate testing. enables you to test across multiple variables, and to identify which combination of variables has the best possible performance. Typically, MVT tests need a lot of traffic to reach statistical significance, as it is essentially an A/B/n test with many more valuables than just the A/B test. Also, each variable may not have a statistical significance on it's own, which makes it hard to predict the sample size needed to reach significance.