What Is Social Media Marketing?

Social media marketing is promotion through social networking websites. It has become much more effective than traditional marketing and is steadily increasing; television viewership has halved since 2002*.

It’s essentially about creating dynamic and engaging content which compels [or encourages] readers to share articles on various social channels. As it is promoted by visitors and customers – it circulates around the web and subsequently brand recognition rises, driving more sales and revenue.

There are various ways to harness the power of social media marketing. It is important to:

Research and collect data to better understand customers and current trends via various social media channels

Analyse results and customer behaviour so that website content can be directed to a specific audience

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