Takeru Kobayashi, the man that has set all hot dog consumption records, is at it again. Tomorrow he is in Tennessee for the Krystal Square Off III World Hamburger Eating Championship. He won I and II.

But recently he took on a new food item, the lobster roll. He had never eaten a lobster roll, or any lobster, reports the Boston Globe, until a day before the competition. The next day he downed 41 lobster rolls (hot dog bun sized) in 10 mins.

His key (via interpreter) "When he's doing well in competition, he doesnt taste a thing...If he tastes anything, it means he is eating to slowly"