A Super Bowl Ad Is the Equivalent of Lighting Money on Fire (Which Can Be More Strategic Than It Sounds)

We all know how expensive those Super Bowl ads are these days, but is it really worth it? Turns out it might be, but not in the way you’d expect. HBR argues that the simple act of positioning your product as something valuable enough for an ad can have a great effect on its own. Read more of their analysis right over here.