ADIZERO F50 MESSI BY ADIDAS

The design is intended to reflect Messi’s
footballing philosophy and includes the Messi signature logo that was unveiled
in 2012. The boot colour scheme is a mix of red and white – red being Messi’s
favourite colour and picked to represent the danger he poses on the pitch as
well as his burning desire for the game.

The clean white frame of the boot
symbolises lightness, with speed-inspired graphics demonstrating his pace. A
single red stud on the sole plate in amongst 10 white studs represents Messi
alongside his teammates and how he sees himself as being only as strong as the
team around him.

Messi has been heavily involved in the
development of the boot and the product itself has gone through 10 major
testing rounds. With his natural movements on-pitch analysed and the boot
shaped around these, Messi has been involved in every aspect of the development
of the boot.

The new adizero™ f50 Messi combines
revolutionary technologies and precision engineering with every aspect of the
boot design based around making the wearer as fast as possible on the football
field. At only 165g, the adizero™ f50 Messi is one of the lightest shoes on the
market.

Andreas Konrads, Senior Product Manager,
adidas Football said: “It was a big challenge but a very exciting honour. To
have your own product line is almost like joining the ‘adidas Hall of Fame’ and
it is an acknowledgment reserved for our best assets. Signature Ranges are
designed to connect the athlete to the consumer and bring them closer together;
and in this case with Leo, I believe we have achieved this. We’ll continue to
work closely with Leo and develop more insights into his personality and
playing style. Each time we meet up with him more creative sparks ignite and
ideas come to life. We will continue to push boundaries to remain at the
forefront, just like Leo.”

The creation of a personalised adidas
range is a rare accolade, with Messi joining a very small group of adidas
athletes to have ever received this honour, including David Beckham and Derrick
Rose. The best football player in the
world is now coupled with his own signature range of the fastest boot in the
world.