Belly Feeds Appetite, Raises $12.1M

August 29, 2013

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Belly, a customer loyalty and marketing platform, has raised an initial tranche of $12.1 million in Series B1 funding from New Enterprise Associates, Andreessen Horowitz, DAG Ventures, Lightbank, Cisco and 7-Ventures. The company will use the funding to support product development and expansion in core markets. Prior to the latest infusion, Belly raised $12 million in Series B financing that valued the company at $46 million in May 2012.