B-Corporations in Coffee Use Their Businesses to Enact Positive Change

While on the phone with McHugh and Equator’s Marketing Manager, Elan Lieber, a story was shared that paints the picture of this kind of responsibility-first business model. When the Equator team was first considering creating a coffee subscription service, Lieber approached McHugh with an idea for their packaging design. Think boxes within boxes, sleek lines and high-end packaging. After hearing Lieber’s pitch, McHugh asked him about the environmental impact of the box design. “Is it compostable? Is it biodegradable? I like the idea, but the execution has to align with our ideals.”