The company’s strategy is comprised of four pillars , namely Growth , Earnings Stabilization & Diversification , Improving Profitability and Expediting Projects' Delivery. Through the "Growth" pillar , the Company is exploring new large land banks within its development regions being West Cairo , East Cairo and North Coast to further expand its current development portfolio either through direct land auctions sponsored by the Egyptian Government , acquisitions from the private sector or co-development opportunities with land lords , securing the Company's future pipeline of residential and commercial offerings.

To enhance the "Earnings Stabilization & Diversification" pillar , the Company has set-Up Palm Hills Investments ("PHI") during 2015 with the purpose of deploying existing raw land that have been allocated as investment property and commercial real estate throughout completed developments and projects under development. Palm Hills has allocated c.757 , 000 sqm as a starting point for commercial projects. The Company is targeting developments in the following segments