Lodging Tax Advisory Committee

HISTORYIn 2002 the City authorized a tax on charges for lodging activity. In order to collect the tax the City was required to form a Lodging Tax Advisory Committee. The committee must consist of at least five members of whom at least two are representatives from businesses that collect the tax, at least two which are persons involved in activities funded by the tax, and one member appointed from the City Council who acts as the chair. The Committee conducts an annual process to solicit and recommend Lodging Tax funded services for the City Council's consideration.Click here to view a Policy Statement that provides details on the use of LTAC Funds

The committee meets as needed to discuss and make recommendations to the City to advocate for the protection and enhancement of tourism assets in various City planning documents that address issues within the Airway Heights City limits. The committee encourages and advocates for the growth and development of diverse tourism businesses that reflect the community's values and assets. The committee works to assure that the best interests of the Airway Heights tourism industry are represented in the consideration of any legislation that could directly or indirectly affect that industry and recommends and supports programs that ensure the continued sustainability of the lodging tax revenues.

MISSIONTo invest in activities and facilities that increase tourism related revenue through a sustainable visitor experience.

GOALS

Focus on developing a unique Airway Heights experience.

Improve the visitor experience.

Fully utilize existing facilities.

Promote creative uses of existing facilities.

Promote partnerships through coordination and cooperation.

Improve the visitor / resident relationship.

AREAS OF EMPHASIS

Promoting tourism that typifies the "best of Airway Heights" - its history, the connection to Fairchild Air Force Base, Spokane International Airport, the historical significance to the region's native American Tribes, the area's geology, outdoor activities, culture and arts.

STRATEGIES INCLUDE

Amplify the "Voice of the Visitor" in the civic dialogue on downtown/highway corridor street scene concerns and partner organizations on the corridor beautification initiative.

Supporting public art projects that enhance the experience of the visitor and highlight historical and cultural significance of the area.

Supporting and encouraging outdoor recreation as a prime community asset and tourism draw.

Identify and encourage development of new products, services and infrastructure that attracts and serves visitors.

Support the development of marketing and other tools that facilitate tourist's exploration of the area.

A successful tourism program requires community involvement and has something in it for everyone. Planning by business and community leaders is critical to establishing acceptable tourism development strategies. The challenge is to identify, develop and evaluate resources within a community to provide for and facilitate visitor experiences while maintaining and improving the quality of life for residents.
While tourism has become more and more important as an economic development tool, one result has been increased competition. Small communities that were never in the tourism game are now actively competing to attract tourists.