Apple tweaks App Store to highlight app age ratings

Apple has quietly rolled out an App Store update to highlight apps' recommended age ratings based on their content.

Apple has quietly rolled out an App Store update to highlight apps' recommended age ratings based on their content.

Now, visitors to Apple's App Store will notice a small box containing an age rating located just below the app's title and developer name on its info page.

The tweak could be part of Apple's push to offer more App Store transparency, following an incident earlier this year in which Twitter's Vine video sharing app, which was Apple's 'Editors' Choice' at the time, accidentally featured pornographic content as an 'Editor's Pick'. Apple quickly stripped Vine of its Editors' Choice award.