Web 2.0 Measurement: Open Government Innovations Conference

Presentation delivered at the Open Government and Innovations (OGI) Conference in Washington, DC, on July 22, 2009. Outlines the ways in which government has measured its web presence in a "1.0" context, including an overview of the measurement activities conducted by Brookings Institution, Foresee, Forrester and the e-Government Act of 2002.

16.
GOV 1.0 MEASUREMENT
2. Forrester Website Benchmark Survey
Trust
• Does the site present privacy and security policies?
• Do location cues orient the user?
• Is contextual help available at key points?
• Does the site help users avoid and recover from errors?

33.
“ADVANCING SOCIAL MEDIA” SURVEY
Questions
1. What enables or hinders you from using social media?
2. What social media tools does your agency use?
3. Rate tools per value/importance in achieving mission.
1. Do you establish metrics prior to implementation?
1. If yes, for which tools and what variables do you measure?
2. Is privacy, security and monitoring social tools important?
3. How often do you use social media in your job?
4. Thoughts re: gov standards w/browsers, software, etc.?
5. Is CTO/CIO actively involved in social media initiatives?
6. Where are you from/what agency do you represent?

35.
“ADVANCING SOCIAL MEDIA” SURVEY
“…we don't have benchmark data,
nor do we have measurable objectives
for any of our tools.
We basically just put them out there
and hope they work.
It's kind of annoying.”