NEWINGTON — Peter Beauregard of Stoneface Brewing Co. knows some people will always prefer a Budweiser to a hoppy pale ale.

But he's hoping to create flavorful, approachable brews from his brewery on Shattuck Way that all beer drinkers will enjoy.

“We hope it's going to be a beer that beer geeks will like and also crossover drinkers or novices to craft beer,” Beauregard said Wednesday of the Stoneface India Pale Ale, which will be the company's first beer.

“We want to make a product that people who don't necessarily like IPAs will at least give it a shot,” he said.

Beauregard, 36, began home brewing in his senior year at University of New Hampshire. He honed his recipes over the years, and in February he won the IPA category at the Boston Homebrew Competition.

By then, he was already planning to leave his software industry job to brew beer full time. He and two silent partners spent the next several months lining up investors for the business. “I was really excited about that industry (software) for a really long time, but over the last few years I started to lose my passion for it,” he said. “But I have always had a passion for craft beer.”

Beauregard grew up in Littleton and now lives in Dover with his wife. His company is highlighting its New Hampshire roots.

The name Stoneface is a reference to the The Old Man in the Mountain, and the company's logo features a leafy hop cone with the profile of the famous rock formation. The company's motto, “Live Free, Drink Craft” pays respects to the Granite State's motto “Live Free or Die.”

Stoneface is joining a craft-brewing scene on the Seacoast that has exploded in the last few years. Throwback Brewing and Blue Lobster Brewing opened recently in Hampton, and 7th Settlement Brewery opened last week in Dover.

Meanwhile, Smuttynose Brewing, which opened in 1994, is building a larger brewery in Hampton. The company will move production to the new facility within the next few months.

Sean Jansen, craft beer brand manager for NH Craft Alliance, said there is plenty of room for a brewery like Stoneface. He predicts a “buy local” movement will soon emerge for micro and regional breweries similar to campaigns supporting small businesses.

“I feel there is a good opportunity in New Hampshire for some other breweries to come out and make a splash into the market,” he said. “There is going to be a big push toward buying and supporting your local brand.”

Right now, Stoneface Brewing is little more than an office inside an empty warehouse. That will soon change. Brewing tanks and fermenters under construction in Canada are due around Thanksgiving, and the bottling line and other equipment is expected soon afterward. At least initially, the company will have a 15-barrel brewing system, which can produce batches of 465 gallons.

At first anyway, Stoneface will bottle its beer for sale in stores across the Seacoast. Later on, it might switch to cans as well.

Beauregard also is working to get the beer into local bars and restaurants, and hopes to offer tastings and sell 64-ounce jugs known as growlers from the brewery.

So when can you try a glass?

“If all goes well,” he said, “we'll have beer to taste and growlers to fill in late January or early February.”