There are 4x more mobile phone users than internet users – 33% use high speed access

Mobile advertising has a 10x higher click through rate than online advertising

Mobile traffic has a 6x higher intention to purchase then internet online traffic

More than 30% of all internet searches are local and include the location in the search

How do they find us?

Key areas to draw people to your website

Youtube – Make it short and informative – Encourage people to “share” your videos

Ferret – Send regular Showcases

Blogs – Write a Blog about anything

Facebook – Short and informative

Facebook Like and Share button on all your articles

Phone app’s

Google Add Words

Networking

Ask people for referrals and links to your website

Meet with a small business group monthly

Go to free business seminars in your local area

Sponsor community activities

Get a banner made up ready for events

Write an Article and give it away – The Top Ten ways to ......

Local paper

Other internet based companies

Ferret

Your own website

Free press

Test and Measure

Get a T&M sheet and stick it to your desk

Before you end every phone call ask “Would you mind telling me where you heard about our company?”

Write it down and review it monthly

Check your Google Analytics results weekly – Auto reports

Use Articles Directory Press Release Companies like Ferret

Sign up to companies like PRWeb or Ferret so everyone can hear you

Search Engine Optimisation

Make sure your web site is optimised on a regular basis

Change your content and keep it fresh

Select good key words and test them

None of this works if you don’t 'work your business'. If you sit back and hope the phone rings you will go broke and several people will lose their jobs because of your lack of action.

You need to be where your customers are looking every day - on their computers and phones. Just having a web site isn’t enough anymore, you need to be seen as a trusted and respected authority who is active in the industry by using the following;

Short videos and articles distributed across the internet

Targeted internet adds

Local search directories

Automated lead capture campaigns for new customers and clients

Automated follow-up campaigns to turn leads into clients

If you have this in place your will have a broad internet presence and multiple first page listings on Google. How would you like to come to work and find heaps of enquiries in you inbox every day?