The uncarrier announced its involvement in the game late on Friday by way of a 50-second clip chock-full of red herring references to other brand's classic Super Bowl gags.

In order of appearance, there's Budweiser's signature Clydesdales, the Darth Vader kid of Volkswagen's "The Force" fame, Betty White — who appeared in a popular Snickers Super Bowl spot in 2010 — the girl with the hammer from Apple's iconic "1984" ad, an homage to Cindy Crawford's 1992 Pepsi ad, a man with Doritos in his beard and what seems to be a reference to Justin Timberlake's infamous Super Bowl halftime performance in 2004.

The ad cleverly pokes fun at the entire gimmick of dropping teasers for commercials while simultaneously paying tribute to some of the most memorable moments of the commercial breaks of Super Bowls past.

In the end, the teaser only really promises that T-Mobile's commercials "will be magenta" and — in T-Mobile's characteristically brash tone — "the carriers will hate it."

T-Mobile has been a prolific advertiser during the Super Bowls of the last couple years. It ran three separate spots in 2014 and two last year — starring Kim Kardashian in one and Chelsea Handler and Sarah Silverman in the other.

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