Carrot and Kale Debut on Smoothie King’s Menu

New Veggie Blends smoothies combine fruit and vegetables to please the body and fool the taste buds

NEW ORLEANS, March 17, 2014 – Smoothie King Franchises, Inc., the premier smoothie and nutritional lifestyle center, announced today its new Veggie Blends, aimed to help guests get their greens in a delicious, convenient way. Using carrots and kale, Smoothie King’s three new smoothies — Berry Carrot Dream, Apple Kiwi Kale and Carrot Kale Dream — are packed with good for the body vitamins and minerals, are under 300 calories and feature a fresh, fruity taste to fool the taste buds of both adults and children.

“At Smoothie King, our mission is to inspire a healthy and active lifestyle for our guests. Nearly three-quarters of adults are not eating enough vegetables and our new Veggie Blends encourage guests to incorporate more vegetables into their diet in a way that tastes great,” says Wan Kim, owner and CEO of Smoothie King. “As we continue to demonstrate our leading position in the smoothie category, we are confident Veggie Blends will be a strong traffic-driver for our more than 650 corporate- and franchise-owned locations around the world.”

With the addition of carrot and kale to Smoothie King’s menu, guests now have the option to add the nutrient-rich vegetables to any of their favorite smoothies, including Kids’ Kups.

“In test markets, we received positive feedback from parents that added carrots or kale to their children’s favorite smoothies,” says Chris Webb, director of company store operations at Smoothie King. “We’ve had guests add kale to our Blueberry Heaven and Pure Recharge offerings and carrots to Orange Kabam. It’s a great way to further enhance the nutritional value of any of our already nutrient-rich smoothies.”

About Smoothie King Franchises, Inc. Smoothie King Franchises, Inc. is a privately held, New Orleans area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has more than 650 units operating in 33 states, the Caymans, Singapore and the Republic of Korea. In 2014, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 20th year and no. 86 overall on the 2014 Franchise 500 list. Visit www.smoothieking.com or www.smoothiekingfranchise.com; engage on Facebook at www.facebook.com/SmoothieKing; and follow us on Twitter at http://twitter.com/smoothieking.