The news has gone viral on social media and people specially ladies in Pakistan have expressed extreme anger over the issue.

The brand Kayseria launched a new design for their spring collection, which has caused an outrage in the female consumers. The female community has called it a vulgar collection.

One woman expressed her anger on Facebook and said that the ladies will not accept such prints. She also wrote that Kayseria has insulted the women body part.

She added further that the women will now boycott Kayseria and will demand official apologies. She said that we are living in Islamic State of Pakistan so any brand should not make fun of us by using this kind of strategies to

sell their products.

The lady told that the women will all stand up to make sure that they teach the brand a lesson on for doing such shameful acts.

She also demanded all news channels to stand together and protect their mothers, sisters, daughters and wives.She said that making fun of women body and using it in a shameful manner in their prints and marketing it in a vulgar way will not be accepted at any cost.

The item has been removed from the brand’s website after the controversy.