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6 best video marketing practices in 2018

Do you know that 51.9% of marketing professionals say video content offers the best return on investment? Imagine promoting your videos to millions…get more views, likes and subscribers.

Video marketing is an effective way to build relationships and brand awareness with potential customers. If you haven’t used the video in marketing yet, it’s time to start.

So, to help you get started, here are the best video marketing practices you would like to see and implement in 2018:

1] Pre-recording plan

When you record, don't just "wing" and walk. It's important to have the clear information you want to share. Create the bullet you want to get. You can even stick them to the wall to stay normal.

Then practice it. Hurry. The more conversations you have, the more connections your audience will feel.

2] Quickly hook

Just as headlines are important for articles and email marketing, opening hooks is the key to attracting viewers' attention.

You have 10 seconds to attract the attention of the audience. What questions can you ask to attract them? How can you make them curious or curious to find more?

3] Give first

If you create a video that feels like "I want them to buy," then it will make a bad sound. First consider how to share value.

What can you teach them? How do you make them feel accepted? What inspiration can you provide?

4] The facts tell, the story sells

No one can resist a good story. Try to think of a story that explains the point you want to express. It helps viewers connect with you and engage them emotionally.

5] Call to action

Ask the viewer to take action at the end of the video. Do you want them to buy, subscribe or click and share?

6] Optimize SEO

Use keywords in video titles, descriptions, and tags to help you better rank on YouTube and Google. Create an appealing title, using keywords and sounds naturally.

If you post a video on your own website, creating a sitemap will tell the search engine robot to host a video on your site, which will result in more natural traffic.

Video marketing is fast becoming the future of content marketing. I hope that you will be bold enough to try video marketing as an important supplement to the promotion toolbox this year. Be cautious and methodically maximized.