In 2013, a whole new vein of fandom sprouted: Disneyland social clubs. Like an oddly wholesome motorcycle gang, members wear denim vests festooned with Disney trading pins on the front. On the back are patches bearing the image of their club's totem character. Many members own annual passes and visit Disneyland frequently.

But according to a lawsuit filed in September in Orange County civil court and updated last week, one of the clubs used tactics more associated with the Mafia than with the Happiest Place on Earth.

After that, according to the lawsuit, Fite and other members of the White Rabbits began a targeted campaign against the Sarnos on message boards and podcasts, calling them scammers and con artists. They say that White Rabbits printed T-shirts with John Sarno's name and likeness on it warning that he was dangerous and made false reports to law enforcement and news outlets claiming the Sarnos had committed fraud.