You might not think the WHY of your move should matter, but it does often influence a buyer's thought process on how they approach the negotiations.

If the buyer thinks they know something critical, something detrimental to your leverage, they can offer less and hold at a lower price.

And part of that thought process is whether you WANT to move or HAVE to move.

If your youngest child is about to set sail for college, that typically falls into the WANT category. You'd like to downsize, but you don't have to be in a hurry. Get the price you need and move along.

On the other hand, if there's a news release out stating to the world: "Congratulations to Mr. Jones, our newest VP! Mr. Jones will be transferring from Cincinnati to Cleveland."

Well most buyers would see that as a MUST. You've got a place to sell and you need to move or you're doing a 4 hour each direction commute or living apart from your family for some time. What's that worth to you to avoid?

To a lesser degree, other sellers broadcast to the world too. Perhaps it doesn't rank as well on Google as Mr. Jones high level executive job change, but the net effect is the same.

If you're not on total lockdown with your Facebook or Twitter or other media, you're tipping your hand to the world when you talk about your recent contract for a new construction home, or that retirement condo down in Florida. Unless your name is so common that you just disappear into the masses, it doesn't take a lot of keystrokes by a diligent home buyer or their agent for them to know way more about the whats and the whys of your life than you'd like them to know.

So in your own best interest, keep your reasons for selling secret as long as you can. It just might put a lot more dollars in your pocket.

Interested in having us help you sell your home or help you buy a home? Just give us a call/text at 513-520-5305 or email Liz@LizSpear.com.