The process of deconstructing practices, techniques and standards of the past and replacing them with modern methodology particularly concerning cost efficiency, increase in profit margins often with the result of declining customer service.

Elderly man - "We used to be served tea and biscuits when we travelled by rail in our own compartments."

Young man - "That's so old fashioned, the railways have gone through a period of modernisation under the government recently. They've got rid of the expensive complimentary tea and biscuits and shove us into cattle trucks now. That's much more modern.'