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Marvel Entertainment

Marvel Entertainment Disney announced an agreement on August 31, 2009, to acquire Marvel Entertainment, Inc. in a reported $4 billion deal. Marvel’s strong global brand includes a library of 5,000 characters such as Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four, and Thor. Marvel CEO Isaac (Ike) Perlmutter will continue to oversee the brand. The acquisition was completed on December 31, 2009, after acceptance by Marvel stockholders. Disney took over Paramount Pictures’ entire marketing and distribution deal with Marvel on June 30, 2013, including rights to Iron Man, Iron Man 2, Thor, and Captain America: The First Avenger.