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Refunds up to 7 days before event

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Description

This full day workshop will provide businesses with practical knowledge on understanding the international marketplace, how to ensure your business is ready for international visitors, and how to engage with overseas representatives so they can help promote your product or service.

Facilitated by Australian Tourism Export Council (ATEC) in conjunction with Queensland Tourism Industry Council (QTIC).

WHY INTERNATIONAL?

There are a number of reasons why the international market can benefit your business, but the main reason is that they generally stay longer than the domestic market and, on average, spend more than the domestic traveller. The international visitor also tends to stay mid-week, book further in advance and opens up your product to a range of new distribution channels from all over the world. They also tend to travel at different times of the year from domestic visitors which can help even-out seasonality in your business.

Throughout this full day workshop you will delve more deeply into marketing internationally and review the suitability of your existing product offering, You will develop an understanding of the commercial requirements of the tourism export distribution landscape and what is required to market effectively to inbound tourism operators to effectively attract consumers.

This workshop is recommended to businesses that have identified they have a suitable international offering and are either already playing in this space or seriously looking at beginning to.

FACILITATOR – Michael Nelson – Pinnacle Tourism Marketing

During his 18 years in tourism, Michael has held senior roles in the marketing departments of some of TNQ’s iconic tourism products. He has mentored emerging tourism businesses and is a Director of the ATEC National Executive.

If you are unable to pay for this event with credit card please email us on members@visitsunshinecoast.com for an invoice.