Highbullen general manager Andrew King said: "We are delighted
to be in partnership with Laura Ashley and the launch of the tea
room provides a wonderful addition to the Highbullen business. The
Laura Ashley brand is renowned for having a distinctive style that
is quintessentially British. This sits perfectly with the
Highbullen brand and indeed creates the perfect opportunity to
introduce timeless British hospitality to our customers in a
stunning environment."

"The tea room was previously a function suite, but its location on
the estate, combined with unparalleled views across to Exmoor meant
it was the perfect space and position to convert into a tea room.
Work commenced late summer of 2018, with the construction and
design teams working relentlessly to achieve our vision. The
overall design resulted in a distinctive, uniquely British style,
inspired by the beautiful and wild local landscape. Warm greys,
golds, and teal have been used to reflect the changing seasons.
Laura Ashley fabrics in velvet and linen add a touch of modernity,
while glimmers of gold brass in the mirrors and lighting add a
contemporary feel to the space. There is no doubt that Laura Ashley
The Tea Room offers the ideal setting in which to indulge on the
Afternoon Tea tradition," King added.

Nick Turner, principal of Laura Ashley
Hospitality, said: "We are thrilled to see the Laura Ashley tea
room officially open in Highbullen Hotel & Golf Resort , Devon.
This most recent LAH opening provides another opportunity for the
millions of Laura Ashley UK and international customers to enjoy a
branded dining experience in a quality UK setting."

"The introduction of this globally admired lifestyle and design
brand into such a fine independent hotel as Highbullen underlines
Laura Ashley Hospitality's ambition to provide value and a
significant impact on hotel owners' revenues through the
introduction of this incredibly successful dining experience and
license. We have seen over 1000 guests pass through the LA Tea Room
doors at Highbullen within weeks of opening and will hopefully
ensure that the brand association and experience drives thousands
of new customers to Highbullen every year."

Turner said Laura Ashley Hospitality has ambitious plans to roll
out the tea room model to other independent hotels around the
world, as well as adding to its hotel franchise and management
agreement business.

He said: "We have seemingly developed a compelling and
revolutionary business case to transform quality hotel and resorts'
day time food and beverage revenues through the introduction of the
LA Tea Room brand into existing underperforming dining areas of the
hotel owner's business. We are looking to hear from quality
independent hotel and resort owners in most major towns and cities
across the UK now to roll out the LA Tea Room branded experience
nationally and in many of the 31 countries that Laura Ashley has a
retail presence in."

"In addition to the remarkable LA Tea Room model, LA Hospitality
are also to roll out the LA Hotels and Resorts brand which will
enable independent owners to not only benefit from the world class
interior designs of Laura Ashley, but also utilise the LA brand,
global reservations system, and ultimately attract the premium LA
customer to their hotels and resorts. We commence a gruelling 12
month global launch campaign and roll out of the LA Tea Room and LA
Hotels & Resorts brands this month at the American Lodging
Industry Summit in Los Angeles with further launches planned in
Japan, Dubai, Korea, Amsterdam, Thailand and Australia."