#25: Jessica Estrada – Inside the Gym

This week on The Business of Lifting Weights, we sit down with Jessica Estrada, two-time CrossFit Games Athlete and owner of CrossFit Jääkarhu in Austin, TX to discuss their exploding growth and business operations.

Topics:

Jessica’s background and how she got started as a CrossFit athlete and gym owner

When and how she made the transition from athlete to business owner

What separates CrossFit Jääkarhu from other gyms and how that is translated through their DNA

What their process is for new trials coming into the gym

How community fits into the gym

All about programming with 3 different programs in a large facility

Continuing education and it’s importance in relation to staff and owners

What mistakes she made and what she would do differently if she had to do it all over again