Paying homage to the host city.

To commemorate the Super Bowl 50 in San Francisco, sports lifestyle brand ’47 partnered with two of the Bay Area’s premier streetwear imprints to create a one-of-a-kind capsule collection. Enlisting Benny Gold and Black Scale, the SB50 Boutique Collection captures the same energy of the event while paying homage to the host city with a bevy of casual stables, from headwear to hoodies.

SB50 has two distinct stories as told through the lens of the respective partners. While Benny Gold remains consistent with its “stay gold” mantra, Black Scale’s approach to the collaboration is synonymous with its hallmark tonal black-and-white color palette.

Launching today, January 21, the collection will be available to fans everywhere via 47brand.com, bennygold.com and black-scale.com. Additionally, ‘47 has created a unique SB50 shopping experience in both the Benny Gold and Black Scale flagships in San Francisco.