Idea Grove Publishes Inbound PR eBook

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Brands are combining trusted PR tactics with modern marketing tools

There's been a lot of talk about the death of PR, especially among marketing automation software companies. What those would-be grim reapers don't realize is that the tools they've created have been significantly influenced by tried-and-true PR tactics.

DALLAS (PRWEB)December 31, 2014

Idea Grove, an integrated PR and marketing firm specializing in enterprise technology clients, recently published “Putting PR in Front of Your Inbound Marketing Engine.” This free eBook dispels some of the myths surrounding the PR industry and points out that many modern marketing strategies employ tried-and-true PR practices.

“There’s been a lot of talk about the death of PR, especially among marketing automation software companies,” said Scott Baradell, Idea Grove president and founder. “What those would-be grim reapers don’t realize is that the tools they’ve created have been significantly influenced by PR tactics that have been around for decades.”

The digital age has had a massive impact on the PR field. That being said, there are several PR tactics that have popped up in marketers’ portfolios with new names, including newsjacking, thought leadership and site outreach. No matter what they’re called, however, they are excellent ways to build brand awareness and establish thought leadership.

“PR isn’t dying, it’s simply going through some changes,” Baradell said. “In many cases, brands have found that combining new marketing trends such as automation and conversion rate optimization with PR’s knack for storytelling is the perfect formula for an effective strategy.”