“”I’ve had a lot of friends email photos of them wearing them,” said Kennett.

“I’ve so much family I haven’t talked with in a while and friends I haven’t seen. And social media, I can’t believe how much of a part it’s played in this.”

Proceeds are going to the $28 million Pacific Autism Family Centre. The Richmond centre is being built as a hub for research, assessment, intervention and support.

“When we learned of the centre and started to become part of that, we realized we wanted to help, and create some awareness – not only about autism itself, but also awareness about the centre,” said James.

WATCH: A look at the Pacific Autism Centre

At $25, the sterling silver necklaces are being sold at 73 London Drugs locations in B.C. and Alberta.

“I think autism affects many, many people either directly or indirectly with family members. It’s important to take a leadership role within the community,” said Dave Woogman, store manager.