Ownership recognized that Zuke’s had a clear path to becoming a $100 million brand, but had several key hurdles to achieving that goal.

The inflection point of the company proved to be good timing to pursue a transaction, providing historical growth while leaving a road map to future growth.

Cascadia Process

Cascadia ran a limited strategic process in order to solicit terms from the most likely acquirers while limiting the company’s exposure.

Given the institutional ownership and return objectives, the valuation threshold was aggressive, quickly narrowing the field to the most bullish candidates.

Cascadia understood the demand for the company and used that to run a two-step auction process that required all interested parties conduct full business due diligence and comment on definitive documents prior to exclusivity.

Through its process, Zuke’s received multiple bids which were in excess of the projected market clearing price, ultimately choosing to partner with Nestle Purina PetCare.