- Mazda is out with a new commercial for its 2013 CX-5 crossover SUV. Lee Majors would love it!

- Goodby, Silverstein & Partners Rich Silverstein, founder of Hacking Autism, is out with a trailer for his I Want to Say short. The film takes a look at touch screen technology and how it has help kids with autism.

Here's an interesting twist on the whole notion that AXE actually has something to do with whether or not a woman finds a man attractive. This South African :60 at first pleasantly leads us to believe that in fact, no, Axe does not attract women. It actually repels them. That is until we realize what's actually repelling the hundreds of bikini-clad women running away from the guy showering on this beach. Hilarious, actually.

Captcha. You know it. You hate it. Well, organizers of a Scrabble tournament did something to alleviate Captcha hatred all while promoting the 21st Annual Gulf Scrabble Championship. The brand replaced the Captcha portion of Scrabble-related sites with a Scrabble game. Instead of trying to read illegible letters, people would unscrabble a word. Those who did were then presented with an ad for the Championship. Nifty. And it worked delivering 70 times the CTR of banners.

If you want to wallow in the idiocy of youth, be sure to watch this PETA video featuring 17 year old Courtney Stodden, the bimbo (and she is a bimbo) who married 51 year old actor Doug Hutchinson. In the video Stodden talks about her distate for eating things with a face.

Of the video, one commenter has this to say, "The message is obscured by the choice in spokesperson. Courtney Stodden is famous for being a child bride, and that in itself is a sad social issue. Her vapid, underdeveloped personality stands in stark contrast with the grave issue of animal cruelty. It's hard﻿ for anyone to take PETA's campaigns seriously at this point. We need a new organisation to take up this cause and make it relevant again. All animals deserve more."

PETA has always pushed boundaries leveraging the nudity of celebrities for its causes but with Stodden, clearly a woman who hasn't properly matured mentally, PETA can hardly be taken, if ever it was, seriously as a cause group.

Really? This is like the Bikini Ad Network or whatever that company was called that hired two hot women to walk around the ad:tech exhibit hall a couple of years ago. So this morning we get followed by @BikiniMarketing. Being the inquisitive type we checked out the profile which led to a website called, yes, Bikini Marketing. Of course, the site is "coming soon" and carries the subhead, "We know waiting is hard..."

Enough double entendres there for you? Likely this site will never see the light of day much like that other one never did either.

If your a brand struggling with how to get a handle on how people are coming to your site and what they are doing when they get their, this report will give you some insight on how you can determine that.

This, perhaps, is one of the strangest call for entry promotions you will ever see. Touting the Cannes New Directors' Showcase, this Saatchi & Saatchi London-created video directed by Chris Palmer features an adult film maker who wishes he was making commercials. Watch and see if you can identify all the ad-related references. Funny stuff.

Like David Beckham, Lionel Messi, Derrick Rose and Katy Perry? Then you might like this new Adidas commercial touting the brand's new ClimaCool Seduction running shoe. The ad, which features Perry's latest single, Part of Me, celebrates the fact we all run for different reasons.

Guided by the strategy that teens care more about controlling what happens in their personal lives then they do about placing themselves in danger, Esparza Advertising created two commercial for Mothers Against Drunk Driving that take on the issue of control.

In one spot, a passed out teen gets his head shaved. In another, a passed out girl gets her shirt unbuttoned. Neither is something either would like to wake up to.