Archive for Online Marketing for Small Business

Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of people have actually liked […]

Unless your website is just an “online brochure”, there is a good chance that you have dead thank you pages on your website. Never heard of dead thank you pages before? Keep reading to learn what they are, how they lead to lost opportunities, and what you can do to bring them back to life. […]

LinkedIn recently announced they will be retiring the Lead Collection bar from their ads. The Lead Collection bar was a free feature that allowed you to collect leads directly from your ad by allowing people to click on a “Request Contact” button. Here’s a screenshot of what it looked like: The LinkedIn Collection bar is […]

There are a number of tools that can help you be more efficient and effective with social media. I’ve long believed that one of the keys to being successful with social media is to stop thinking of it as a separate activity and to find ways to incorporate the use of social media into your […]

Have you tried Twitter’s keyboard shortcuts? Did you know they were there? We are getting so used to touch screens and voice control that it’s easy to forget about keyboard shortcuts. But when you know them, keyboard shortcuts can save you a lot of time. Twitter refers to this first group of shortcuts as Timeline […]

Twitter announce some new search filters last week. These filters will help sort through the enormous amount of information on Twitter and help you find the information you are looking for faster. You access the new filters by first performing a search – the filters will appear in the left hand column of the search […]

In the last post I shared some general ideas for scoring quick marketing wins in 2014. In the next series of posts I’d like to offer some specific things you can do to your marketing more effective so you can win more customers and increase your sales in the coming year. Create a Compelling Lead […]

Unfortunately, many business owners and online marketers alike assume that if they have a great website they’re good to go. An effective website is essential for companies to remain competitive today given the number of consumers who shop online, but it isn’t a solution all on its own. The fact is, deciding on a new […]

Last week WordPress 3.8, dubbed “Parker” in honor of Charlie Parker, was released. Sometimes the updates to WordPress are all in the code and as a user, you don’t see much of a change after makin an update. Not so with this version. WordPress 3.8 sports a fresh, new design in the admin (or “backend”) […]

Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term “landing page” has different meanings depending on context. In general, a landing page is […]