Finally. An independent agency focused on user research and insight - not a Jack Of All Trades.

U1. Certainty in Digital Execution.

Achieve certainty with us

At U1, it is our mission to provide crystal clear certainty in digital execution. Uncover the valuable insights that make or break your business.

Thankfully, we've been pioneers in this business for more than a decade. And since the beginning, our team has tried and tested thousands of digital experiences, fortunate enough to work with all kinds of clients with diverse business challenges.

We are not a one-stop-shop that offers web development in a whizz-bang package; we are specialists in research, insight and strategy. This means you can rely on us to produce the best results and assured ROI at all times. We stand unswayed by what we’d prefer to build, or what’s easiest to code.

But if you’re looking to create a website, don't stress. We still offer an end-to-end solution. U1 has many long-standing partnerships with web developers who can bring your digital platform to life – that is, once we've done the research, insight and strategy to back it up.

Think of it this way: We offer a definitive journey to success, not just a flashy design.

"At U1, we understand how people interact with the digital world. You can trust our highly skilled consultants to dig deep into the minds of your users and advise on the best path forward towards sucess.

Your organisation will have all the tools it needs to be certain you've made something users will want to come back to, again and again."

Shefik is an innovator who has influenced the growth of UX – in Australia and the world – for the past 30 years. He has a proven track record delivering digital strategies that drive clients to success. His strengths range from research and insight to entrepreneurship, project management and visionary business development. Always pushing boundaries, he has a curious nature and loves discovering new things.

Tony has followed the advent of technology more closely than most. In 1997, he co-founded a digital market research firm and conducted world-first user testing online. He has since built two other businesses and worked in development roles across many industries. Tony is passionate about uncovering opportunities and growth – and although technology is ever-changing, he can confidently tackle timeless business challenges.

Matt has spent the last decade and a half leading projects and programs that transform the digital capability of organisations and connect organisations to their customers. Taking the lead and spearheading U1's Sydney operations from 2013, Matt is a crucial member of our team. His outstanding credentials spanning both business and technology are very powerful assets our clients can benefit from.

With almost 20 years’ UX experience, Sean is an invaluable member of U1. He manages our Melbourne-based consultants and some projects in Sydney too. Sean has worked in Australia, UK, Europe and USA and has qualifications in Psychology and Software Design. He has a keen interest in how we understand and interact with the environment around us and how that relates to the design of interfaces, products and services.