DMA Adds Creative Pavilion, Service Track to Annual Conference

The Direct Marketing Association announced yesterday the addition of a Creative Carnivale & Agency Arena and Service Solutions Track to its 87th Annual Conference & Exhibition in New Orleans.

The event is set for Oct. 16-20.

As part of the 75th anniversary of the DMA's International Echo Awards, the Creative Carnivale & Agency Arena will showcase some of the greatest direct marketing campaigns of all time.

The pavilion, located in the main exhibit hall, also will feature stations where creative professionals can take advantage of free, one-on-one consultations with copywriters, graphic artists, media planners, production specialists, strategists and Web developers.

The Carnivale also will feature case study presentations by 2004 Echo winners. Winning campaigns from multiple categories will be presented Oct. 18-19.

The pavilion will feature Agency Arena & Focus Sessions, where agency experts, consultants and creative service suppliers will give advice on defining winning creative strategies and how to choose an agency.

The Service Solutions Track is designed to let direct and interactive marketing professionals connect with service providers in:

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