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Sony Cybershot DSC-T50

Photokina report

Monday 11th, September 2006Posted by: Ilse Jurrien

It’s easy to pocket your screen gems and dazzle audiences with the new Sony Cybershot DSC-T50 digital compact camera, featuring a three-inch touch-screen display and built-in slide show capability. The new Sony Cybershot T50 model’s extra-large screen with intuitive menu options allow for less physical buttons on the camera body, resulting in a sleeker design. The Sony T50 also incorporates Sony’s Clear Photo Plus LCD technology for higher resolution (230K), higher contrast and optimal viewing from various angles. You can use your photos to craft dynamic, personal narratives with in-camera slide shows, complete with your own music and transition effects such as pans, wipes and fades.

Sony Cybershot T50 - Touch screen“With digital photography, the social interaction that happens when people share their pictures has become as important as making great photographs,” said Phil Lubell, director of marketing for digital still cameras and photo printers at Sony Electronics. “Large, durable, scratch-resistant touch screens with enhanced photo-viewing capabilities, like the Sony Cybershot T50, are a means to ensuring that photo buffs get the maximum enjoyment out of using their cameras.”

Sony T50 camera - Carl Zeiss and CCD image sensorThe ultra-slim and stylish Soy Cybershot DSC-T50 model is the new top-of-the-line camera in the T-series. It is equipped with a seven Megapixel CCD imager, a Carl Zeiss Vario Tessar 3x optical zoom lens, and 56MB of internal memory. The Sony T50 camera shines with its performance and looks, shipping in bold red, black and silver. With pictures stored on an optional four-gigabyte Memory Stick Duo or Memory Stick PRO Duo media cards, the camera can play back more than 1,100 high-resolution images in slide show mode.

Sony DSC T50 - Real Imaging ProcessorTaking great photos with the Sony Cybershot DSC-T50 digital compact camera will be as enjoyable as sharing them. With shutter lag reduced to milliseconds, you can snap away until the whole story is told. Sony’s Real Imaging Processor circuitry delivers fast response times and helps to prolong the life of the cameras’ supplied Stamina InfoLithium batteries, up to 400 shots per full charge for the Sony DSC-T50 model.

Sony Cybershot DSC-T50 camera - Image stabilizationThe new Sony Cybershot T50 features blur reduction technologies to help you get the shots you want, even in some of the most challenging conditions. The Sony Cyber-shot DSC-T50 camera offers Super SteadyShot optical image stabilization to minimize blur caused by shaky hands. The Sony DSC-T50 incorporates high light sensitivity, up to IS0 1000, to facilitate shooting without blur at faster shutter speeds, a necessity when capturing fast-moving subjects or taking photos in low-light environments.

Sony Cybershot DSC-T50 digital camera - Print and ShareYou can spark your audience’s imaginations even further with one of Sony’s print and share solutions. Tell your story one snapshot at a time, from the convenience of your own home, with the Sony DPP-FP55 photo printer. Or, order multiple digital prints at www.imagestation.com, have them delivered to your home or pick them up at retail, and weave a yarn that’s sure to impress your family and friends.

Sony Cybershot T50 compact camera - Price and AvailabilityThe new Sony Cyber-shot DSC-T50 camera ships in October for about $500. Optional accessories include the Sony HVL-RLS ring light, used for close-up shots, for about $100, Sony NP-FR1 InfoLithium battery, and Sony LCJ-THA leather carrying case for about $40. The Sony T50 camera will be available online at sonystyle.com, at Sony Style retail stores, and at authorized dealers nationwide.

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