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Technology has dramatically changed over the years, completely reshaping the business world with respect to our ability to communicate. We can all say that because of the technological advancements in today's society, we are becoming closer together, especially through social media outlets like Facebook, Twitter and Linkedin. These outlets have helped individuals keep in touch, and more importantly has helped companies spread their message and promote their services in a cost efficient way. Here are some concrete benefits to using social media as a primary business promotional tool.

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic, research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see.

Landing Pages are vital tools in any inbound marketer's toolkit. So marketers like you always want to know how to make them better, how to tweak and improve your landing pages so that they pull as much weight as possible in your ongoing quest to convert more visitors into leads. For that, you need great landing page analytics.

If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be. I grew up playing soccer for most of my adolescence, and although I was never the highest scoring player, I was always one of the most regular contributors to making assists. And to be honest, setting my teammates up for success somehow felt even more rewarding than scoring goals myself.

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Based on 361 respondents, Loopfuse showed that, while many users have adopted the basic features of its marketing automation tools, most haven't started using many of the more advanced features.

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch, Facebook will be rolling out Interest Lists to users over the next few weeks.

As chief operating officer and head blogger at New York Parking Ticket, I wanted to jumpstart the traffic to our fledging website. So I followed the Hubspot blogging blueprint religiously, then started to measure the results.

LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). The feature has been rolling out over the past couple of days, and if you haven't seen it yet, you're sure to soon. LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Let's take a look at how to set up polls in LinkedIn Groups, and discuss 5 creative ways to use this new feature.

Inbound marketers of the world, today was a good day. Upon logging into your Facebook business page, you may have noticed a little box pop up that read, "Introducing New Insights for Pages." (This is the point where you realized today was a good day.) The revamped insights feature comes fully loaded with metrics that are truly insightful and can help you super-charge your Facebook marketing. Here's how.