How to Make a Brands or Trends Page in an Ecommerce Store Using Link Lists

Let’s say you’ve got a client, and said client is a boutique owner. Arguably, the most powerful asset in their arsenal is their ability to showcase the brands that they have partnered with to sell.

Enter the brands page: A quick, visually exciting way for customers to find new collections and brands that they know and trust. Pages like this are important because there is both brand recognition and a sense of trust. Your client's brand has proven to be established/trusted enough for other brands to want to be showcased.

If you're launching a brand, be sure to check out our article on how to have a successful brand launch. Or, learn more about how to build an impactful landing page for your Shopify clients.

Now you come to realize that there is not a great way to showcase collections-within-collections so (being the problem solver that you are) you turn to the good old www.myshopify.com/collections/all.

However, a problem arises. Now every collection you’ve ever created is here. So you get bags and blazers, as well as the trends/brands you want to showcase. So you do what any programmer/designer does — you try and jimmyrig it.

Step 1: Create collections

Create all the collections you’ll want to display, and get all the pictures you want to display for said collections in order. (Just like with products, everything looks better when it's the same size.)

For me, I'll be building a brand's page so I'll be uploading all the different brand pictures into the collections.

Step 2: Create a link list within the navigation

This is where you (or your client) can order/reorder the soon to be made brands/trends page. I called said link list “brands” just for this example. (But you can call it whatever you like.)

Step 3: Create the page template

Go into the theme editor and click "Edit HTML/CSS."

Next, you need to make a new page template. In this case I called it collections. Presto! You’ve got a new page template.

Step 4: Populate the template

Step 5: Add the collection-within-collection

Now we need to add the elusive collection-within-collection. This is where all the magic happens. Create a new snippet and call it collection-within-collection.

Step 6: Link it all up

Now all you’ve got to do is create a brand’s page and change the template to page.collection and click save.

Step 7: Admire your handy work

When you click on the collection pictures, they will link to all the products that are housed in said collection! It’s a really powerful tool. The best part is your client can easily switch the order and switch the collections out right from the link list we created (in this case, it’s called "Brands").

Let me know if you have any questions, or if you’ve got some ideas that save you time with Shopify.