The stunt was part of an LG Korea campaign to promote their Code Zero K94SGN vacuum cleaners. So instead of mundane shots of dustbusting upholstery, they decided to hire Blair-Coyle to climb the glassy façade of a building using their vacuum cleaners.

And she actually agreed.

Blair-Coyle strapped two battery-powered cordless vacuum cleaners on her back, which were each routed to a suction cup in each hand. With her own bodyweight and the gear, the vacuums managed to haul up 70kg of awesome up the building.