CA$ 7,768

40

YuSchool: Be Bold. Be Confident. Be You.

A game-changing 6-week online course designed to give you confidence in who you are, clarity in what you want, and the courage to design your dream life.

About this Project

The regret of not following your dreams, and living life based on other people’s expectations, is the ultimate tragedy.

Too many people go through life with unique gifts and special talents that are utterly wasted, because they never build the courage to be exactly who they are.

We stay stuck in careers, relationships and living situations that don’t bring us the kind of fulfillment we’re desperately seeking, because we’re afraid to let our true selves shine through.

All too often, the world suffers because we dim our light.

There is no way to be fully connected and engaged with the world without first going within and deeply getting to know yourself.

Which is exactly why YUOLOGY was created.

Founder, Tonia Mattu with students

The Study of You

YUOLOGY is a life design framework designed to take individuals from stuck and disconnected, to confident and crystal clear on who they are.

It’s literally the study of YOU, based on connecting to five elements:

YUOLOGY 5 elements of success

We believe that connecting people to their authentic selves will help them find true success in their lives; creating more freedom, happiness and flow - and, a little bit of serendipity-fueled magic - in the world.

Taking Yu Online: Why We’re Doing a Kickstarter

Over the last five years, YUOLOGY has been offered through a series of evening workshops and intensive, in-person masterclasses.

We LOVE the one-on-one connection from face to face sessions -- but we couldn’t help feeling like we were missing out on hundreds - maybe even thousands - of people whose lives could be enriched by this material.

So we're creating YuSchool - a six week online course that can be taken anywhere in the world. It’s all of the empowering teachings of YUOLOGY, in a super polished and easy-to-follow online format.

YuSchool includes:

✔️ 37 professionally produced videos

✔️ 100 page workbook

✔️ meditations, visualizations

✔️ a student community

✔️ weekly Q&A group calls with Tonia

Your backing will go towards finishing this epic project and distributing it to the masses.

What YuStudents Have to Say

Over 500 students have applied the YUOLOGY framework to their lives and the impact is wide.

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Success Stories

"While taking YUOLOGY, I was inspired to write a business plan in 30 days for my now-thriving fashion retail business. I’m finally aligned with my passion, and I love what I do every day!" - Jigme, Co-Founder, Mine & Yours Luxury Resale

"My confidence has skyrocketed since taking YUOLOGY. I feel like a whole new woman has emerged out of me, and I can finally say that I’m proud of who I am." – Vanja, Credit Analyst at Herschel Supply Co

"Tonia is not only a beautiful person inside and out, she also possesses a positive, vibrant aura that’s contagious when you’re around her, and you can’t help but feel inspired." - Christina, Executive Assistant

Tonia Mattu, YUOLOGY’s founder

The entire YUOLOGY framework was created by Tonia Mattu, an NLP practitioner and life stylist from Vancouver, BC. After a gutsy move to New York City in 2007, Tonia eventually found herself with no job, running out of money, and totally lost:

With every roadblock I hit, I felt the light inside me dim. My confidence, which I’d considered unshakeable, took a massive hit. Until finally, one freezing winter day, I found myself in Central Park.

It felt like everyone had somewhere to be except me. I had no idea what I should do with my life. For the first time ever, I couldn't do anything but ask for help. I asked for a sign.

I pleaded for guidance, and when I opened my eyes and looked down - I kid you not - I saw my name, TONIA, engraved in the pavement at my feet.

Name engraved in pavement (Central Park)

It hit me: success had nothing to do with external factors, and everything to do with me.

In that moment, YUOLOGY was born.

For the next 10 years, Tonia explored personal development, devouring all the courses, literature and teachings she came across. She became a certified life coach and NLP practitioner, and built a coaching program in NYC working with media and banking professionals.

Over time, she realized that the cornerstone of success is being exactly who you are. This became the foundation of the elements that would become YUOLOGY.

The YuTeam

Lisa Temes - Web Developer & Graphic Designer

Lisa is the interactive designer for YUOLOGY. She has a passion for simplicity, functionality and gorgeous typography. She loves strategic, user-oriented design, seamless user flows, and a secret surf spot in Baja California.

Stephanie Bowen - Content Strategist & Copywriter

A storyteller from an early age, Steph is passionate about helping entrepreneurs and small business tell their unique tales online. Her background as an ontologically-trained life coach makes YuSchool a project that’s close to her heart.

Diana Berdichevsky - Videographer

Diana has been in media for ten years. After directing for companies like Indigo Books, Money Mart, Manulife, Rochester General, the Cancer Society of Canada, she worked as a multimedia project coordinator at Humber College and won Creative Innovation of the Year Award for one of her projects there. After meeting Tonia, serendipitously in a coffee shop, she was hooked on YUOLOGY and committed to working on the project.

Reed Kierce - Assistant Videographer

Reed is a junior video editor from Vancouver, BC, who has worked on everything from commercials to feature length documentaries. To Reed, YUOLOGY represents what’s possible when you work together in order to create something larger than yourself.

Gabriele Gaurilcikaite - Graphic Designer

After finishing her studies in creative industries at Vilnius Gediminas Technical University in Lithuania, Gabriele came to Vancouver to study graphic design at LaSalle college and pursue her career as a graphic designer.

Connection and the Big Picture

By taking YuSchool online, we stand to make it accessible to thousands of people across the world.

With a little help on your end, and a lot of work on ours, we’ll help people gain confidence in who they are, clarity in what they want, and the courage to build the life of their dreams.

Can you imagine a world full of people who are connected to themselves and feeling fulfilled in that way?

We think it would be a little like heaven on earth.

Together we can help more people confidently step into who they are and break into the world as the person they were born to be.

Thank you for your support.

Tonia and YuTeam

Risks and challenges

YuSchool is on its way to completion, and with your support, we are confident that it'll be complete and ready for delivery to all students and backers by end of January, 2018.

Kickstarter is not a store.

Pledge CA$ 75 or more
About $57

Visualize your Future Self

Spend some time with your best future self, in the form of a 10 minute audio meditation, followed by an exercise to uncover what’s next for you. Voiced by YUOLOGY founder, Tonia Mattu. Delivered in MP3 format.

Kickstarter is not a store.

Pledge CA$ 1,997 or more
About $1,523

Register for YuSchool Premium

Get YuSchool, plus one on one time with Tonia.

You get everything included in the YuSchool Reward, plus:

✔️ A 60 minute, one-on-one intro call with Tonia, to get you set up for success in the program.
✔️ A 60 minute, one-on-one graduation call with Tonia, to help you integrate what you’ve learned and keep your momentum after the program’s over.
✔️ Weekly email support with Tonia to answer any questions you may have during YuSchool.

Kickstarter is not a store.

Pledge CA$ 2,997 or more
About $2,285

YuSchool Select

Get YuSchool, plus weekly one on one time with Tonia.

You get everything included in the YuSchool Premium Reward, plus:

✔️ 5 x 60 minute, one-on-one calls with Tonia, for a total of 7 calls to monitor your progress, keep you present to your goals, and make sure you rock the program.
✔️ Weekly email support with Tonia to answer any questions you may have while taking YuSchool

Kickstarter is not a store.

Pledge CA$ 5,000 or more
About $3,812

Spend the Day with Tonia

You choose: either spend the day digging into the YUOLOGY framework one on one with Tonia, or let her curate the ultimate Vancouver experience for you (including, but not limited to, yoga, great food, local sites, and a few surprises along the way).

*Agenda for the day will be determined based on the investor’s preferences