Unsurprisingly, he's fallen afoul of the local medical community before, but a new claim has us utterly flabbergasted. In a post to his Instagram and Facebook, Evans explains he's been looking directly at the Sun daily — albeit briefly — as a form of medicine.

"Everyday I love to immerse myself in an experience within the cleansing ocean water as well as a brief gaze into the radiant light of the early rising or late setting Sun," his post says.

"These simple, yet powerful practices have got to be two of the best forms of free medicine on the planet for body, mind and spirit. #sungazing"

For the blissfully uninitiated, sungazing is the practice of staring directly into the Sun as a form of alternative therapy, or for religious reasons, and it's been around since at least the early 20th century.

Evans has nearly 200,000 followers on Instagram, and over 1.5 million on Facebook, but that hasn't stopped him from spreading anti-science advice, in spite of censure by the Australian Medical Association.