SummaryCider appeals to both sexes, as it is now more acceptable for women to be seen drinking in public and has continued its steady growth in South Africa. Ciders have the same price point as imported premium beer, and have utilized the clear glass bottle to maintain its premium image. As the Rand continues to weaken there is a more bang for your buck trend.

Key Findings- Cider is mostly seen in more affluent metropolitan areas , and are often confused with ales

- Cider has become a fashionable drink, it's not as popular with the young as FABs and often gets confused in the mind of the consumers with this category

- Cans are starting to become popular with larger can sizes starting to be introduced in different markets

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key cider new product launches in 2014 by company

- Overview of the competitive landscape in the cider market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market

- Data is also available in excel format

Reasons To Buy- Gain in-depth understanding of the dynamics and structure of the South Africa cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the South Africa cider market to support your brand development and marketing initiatives

- Compare and track the performance of brands and brewers to develop a competitive advantage

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