GT revamps model

18 July, 2008

GT has bolstered its management team and changed its structure as it continues to evolve its creative offering.

Tim Seddon, Managing Director, said of the restructure: “More and more we are creating ideas across a mix of platforms: from video content to programming, advertising and digital. We have evolved an enviable partner network and we wish to capitalise on our clients’ needs for more sophisticated distribution of the content we are creating.”

The restructure sees a change to the management line-up, with Adrian Nicholls promoted to the newly created role of Deputy MD and Tom Barker taking the reins of the entire Client Services division as Client Services Director.

Previously Nicholls spent over two years as Group Account Director and New Business Director at glue as well as working at other agencies including KLP, EHS Brann and Grey Interactive. Barker was formerly the EMEA Marketing Manager for Xbox and joined GT a year ago. He has been instrumental in bringing client-side experience and a back-to-basics approach to account handling.

Both report to Seddon who will focus on agency growth and controlling the agency’s expanding client remit.

The agency-wide restructure sees its two client hubs merged into a single entity. “After a year of substantial growth and client wins, including BBC and Xbox, our new shape allows for greater focus of our Thinking Human philosophy” added Michelle Lonsdale, Strategic Services Director.

GT’s client portfolio is looking impressive. Audi, Xbox, BBC, Christian Aid, ASDA and Microsoft are joined by recent wins: mobile handset manufacturer HTC and the EMEA-wide creative assignment for Colgate as their lead digital agency.

About GT GT is a digital creative agency. We create rich and rewarding experiences for everybody: our clients, their audiences and us. We do this by Thinking Human.

Since 1994 we’ve been creating things that people value, experiences that are relevant. These experiences may be beautiful, unnerving, intriguing or just plain useful... but above all, they’re human.

Our clients are some of the most recognised brands in the world. From Audi, Xbox, BBC and ASDA to Christian Aid, MSN and Aviva. We have 90 of the most talented people from around the world. Each dedicated to developing an ever more diverse creative environment for the brands we work with and the world we live in.