Teaching purpose-driven entrepreneurs learn to be the Directors of Marketing for their businesses

Tag Archives: promoting

How can you let your ideal clients know about your expertise? One of the most effective ways to share your expertise is to write blog posts on a consistent basis.

But writing blog posts is only half the job. It’s essential that you share your content with your ideal clients through many different channels. That’s where a blog promotion strategy comes in.

A blog promotion strategy is a plan on how you’ll promote your blog posts. For many entrepreneurs, this can be accomplished by creating a blog promotion checklist. This checklist is a streamlined and efficient way to help you keep track of when and where you have promoted your blog posts.

So, what online channels should you add to your blog promotion strategy?

Truthfully, the sky’s the limit on where you can promote your blog posts. To get your creative juices flowing, check out the five ideas in this week’s marketing strategy:Continue reading →

A new year is right around the corner, and this is the perfect opportunity to brainstorm and organize your marketing for the next 12 months. With the right planning, you can stay ahead of your marketing needs, which will cause you less stress and help ensure greater marketing success!

Here are the four steps you should follow for planning your marketing:

#1: Evaluate what worked in the past

Hopefully, you have a marketing plan on what worked for you in the past. Even your biggest marketing flops provide valuable lessons that you can implement for the new year. Evaluate what marketing tactics worked by considering how it helped you sell your products or services, and how much it cost to implement these tactics. Which ones got you the biggest bang for the buck? Those are the tactics to consider re-doing in the new year.Continue reading →

If you are blogging on a consistent basis, you are strengthening your personal brand with each blog post. However, if you are not promoting your blog post, you are only doing half the job. Each blog post you write should be promoted, and depending on the content, can be promoted multiple times.

Consider the following methods to maximize the reach of each blog post: