When the Internet hit its first big boom, users were thinking globally. They were excited about the prospect of finding customers for their products and services all over the world. The reality is that this concept simply doesn’t work for all businesses. Potential customers, local to your business, sit down at their computers with their wallets out. They are looking for the nearest business that will suit their needs. In most instances, they will conduct a localized search for one or more of dozens of reasons.

Local SEO techniques simply aim to get your name, website and business in front of the people that are most likely to use it – those that are physically located near it. Think of it as the local section of your yellow pages. At the end of the day, local SEO means that if your florist shop is located in Ferndale, Michigan, potential customers will find your shop by searching locally. There are specific tactics and techniques that can and should be used to ensure that your SEO is targeted to a local audience.