Tagged 'fundraising'

The ice bucket challenge to raise funds and awareness for ALS research has been a smashing success and has led to a huge spike in donations. The viral aspect to the campaign has taken on a life of its’ own. This phenomenon can be a blueprint for content marketers trying to understand the DNA of a viral content campaign. Here are a few takeaways for marketers:

User generated content spurs participation with your brand: Inside all of us is a budding director or actor; some participants went through great lengths to craft their video. They tried to be funny or touching in their messages. Each video creator showed personal touch with the their innate creativity looking for their moment. Crowdsourcing videos or Instagram pictures can help get your customers involved in your campaigns. The majority of Americans are walking around with HD video cameras in their pockets and they are not afraid to use them.

Video is superior to text for building engagement: Video is the preferred way to spread a message via social media. Any past technology barriers have evaporated and all audiences are comfortable consuming video across any platform, especially mobile. The old cliché is true, if a picture... Read more

What's going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
I like to imagine Jonathan Ive and James Dyson — tank-topped, schnapps-drunk, and enthusiastically slap-fighting over who's fancier.
Official Google Blog: Search is getting more social
Sometimes a video is worth 1,000 blog posts. This one does a great job explaining the immediate appeal and potential power of their social search. In personal tests, I didn't find it all that, but then neither was YouTube on day one. But the potential is screaming obvious. And I found it a glaring reminder of how far ahead of everyone Google is in search. Tried Facebook search lately? It feels like you're dealing with a big, dumb, AI terminal. As my network and the topics it covers expands, this could be a remarkably powerful focal point for searches across anything from a restaurant to a good doctor. Google's biggest obstacle here is Facebook blocking their content from Google search. If I were to pick a winner at this point, I'd say Google because this is far more advanced search-wise, and I like the idea of the net they're casting going well outside one site (although Facebook Connect could be just as... Read more