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If you want to market your restaurant on Facebook, you could do a good job in 20 minutes a day. But doing it 40 minutes a day isn’t going to make you twice as good. In fact, it will probably … Continued

I admire restaurateurs. They are passionate, hard working, and still usually know how to keep it fun. They want to provide a wonderful experience for others. It’s a noble goal. Indeed, running a restaurant is hard work. You have to … Continued

Yesterday I went into a pizza restaurant and sat at the bar for a quick beer and snack. This is a very large, popular restaurant in a tourist town with a lot of seating. But it was Monday late afternoon, … Continued

Many restaurant owners want to market their sense of good taste. Their cuisine, interior design, music, bathroom lighting, beer selection, wait-staff dress code, website design… But just what is “good taste”? Who decides on the criteria? Whose opinions are important? … Continued

When I lived in the Czech Republic, there was a particular bartender I liked. Even though he was, by American standards, a cold and unfriendly fellow. He never said hello to anyone when they walked in. He never smiled. He … Continued

A restaurant market has three types of consumer targets. The first is the base. This is the everyday diner who goes out two or three times a month and likes a modest variety in their food. It’s the middle income … Continued

No hamburger is just hamburger. It’s always a bit more. The right bun. Melting cheese. Grilled onions. Or any combination of ingredients and condiments. Mushrooms. Spicy mustard. Kim-chee. A hamburger, in other words, is greater than the sum of its … Continued

The cracked leather in the booth was the first thing I noticed. That’s odd, I thought. This is supposed to be a nice restaurant. Then a restaurant fumble. We were waiting for our server to come over, and couldn’t help … Continued

A lot of restaurant owners hate diners taking selfies at their restaurant. They think it takes away from the ambiance and distracts the other diners. But it’s time to get with the times. A recent study shows that taking selfies … Continued

Hot, medium and cold leads are searching for your restaurant. A hot lead is someone who knows about your restaurant, likes your food and is planning to go out. Your job here is to make them an offer that entices … Continued