Brewer wins Asda contract

Left to right - Brian O'Shea, Asda's regional buying manager for Scotland, Neil Stirton, Deeside Brewery head brewer, and Chris Miller, director at the Craft Beer Clan of Scotland.

Published:11:17Tuesday 19 April 2016

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Award-winning Deeside Brewery has secured a new deal with Asda to stock a variety of its beers in stores across Scotland.

The Banchory-based independent Scottish craft brewery has experienced strong growth since its rebrand in 2012 with sales doubling since last year.

The first order for Asda is to provide more than 8000 bottles of its two leading products, LAF and MacBeth, and is the brewery’s largest supermarket contract to date.

The deal has been a direct result from Deeside Brewery’s partnership with Craft Beer Clan Scotland, an organisation that aims to support and promote quality Scottish craft brewers in the UK and oversees.

Neil Stirton, head brewer at Deeside Brewery, said: “This contract win with Asda will allow us to continue meeting increasing customer demand for Scottish craft beers. Securing this agreement is testament to the whole team’s commitment to the success of the business over the past few years.

“We continue to attract long-standing and new craft beer drinkers in Scotland and beyond and we want to ensure they can easily source our products. We are passionate about producing and supplying products that will be enjoyed by craft beer enthusiasts and will also encourage others to try something new.”

Due to its expansion and success, Deeside Brewery moved to larger purpose-built facilities at the beginning of 2013 and now employs three people with plans to employ more staff this year.