SEO

Right now, there are millions of individuals conducting important and fascinating research across the globe within universities and other scientific institutions- and what a shame it is that the general public will never be exposed to the majority of that research. Information only has power if it can be shared with others. If a researcher…

Conversion Rate Optimization What is it? A conversion is when a visitor to your website completes the action that you want them to take. This could be a purchase, phone call, or email sign up. Conversion Rate Optimization is the process and steps that are taken to maximize the percentage of people who convert once they…

Oversupply of dentists sparks fierce competition in big Canadian cities. If you are a dentist and see that headline, you already know that the competition for new patients as well retaining current clients can be an uphill battle. This article will give you actionable advice, tips and dental patient marketing strategy, to help your dental…

There are now some two dozen publicly-traded marijuana companies with a combined market value of $23 billion. With numbers like that, it’s understandable why there is sure to be increased competition within the cannabis and marijuana industry including potential for worldwide growth for Canadian companies. So how does a company standout amongst the others? In…

We are sure you have heard the phrase, “content is king” before, but what exactly is it referring to? In this article we discuss why content is king, and the top strategies to creating a content marketing strategy that will help increase your rankings in search engines like Google. What is Content Marketing? The Content…

SEO stands for Search Engine Optimization. It is the process of increasing both the quality and quantity of traffic by adhering to search engine’s (i.e. Google) best practices. We see some confusion from clients and potential clients about what exactly SEO is. In most cases, its not a series of ‘hacks’ or ‘voodoo’ that magically…

Today we’ll talk about the three pillars of SEO. Authority, Relevance and Trust. Authority is based on the fact of that people believe in you and your web pages if you try and make them. Therefore, SEO is closely linked to website authority, as this extremely important ingredient helps websites to get quickly indexed and…

Keyword optimization is the most important part of SEO Let’s start off by saying, keyword optimization is extremely important. Where we disagree with consensus is with people who think that Google can be ‘hacked’ by properly stuffing keywords. Site owners should optimize to improve the user experience, rather than Google. Google is in the business…

As part of our agencies CORE marketing sessions its imperative that we fully understand our client’s target audience. In addition to determining their brand voice and communication pieces, we can’t overlook the importance of situating their business properly online. For clients with a physical location, the communications and messaging is primarily directed to their locale.…

Remove anything that slows down your site A slow site is brutal for the user experience and sends negative rankings signals to Google. Our team likes utilizing GT Metrix to identify issues and troubleshooting them. Link to other websites with relevant content Linking out to authoritative websites is like citing an academic journal in your…

Direct website visits – How many people are typing your URL into their browser was found to be the most impactful ranking signal to Google. This makes sense, those websites that people enjoy and visit frequently are most likely to have an audience familiar enough to type it directly, rather than arrive via Google search…

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