What We Do

We help connect people who care about the pressures that are undermining the natural development, happiness and wellbeing of young children. We raise awareness about the problems and solutions and we champion the great things that are going on worldwide.There is now widespread acknowledgement that getting things right in the early years of life (i.e. pre-birth to 8) is vitally important if we want to reduce later health and social inequalities. In fact the return on investment to society is now reckoned to be as much as 13%.

The movement is calling for new models that better underpin early flourishing and that protect children’s natural developmental processes. And for new models of success that are based on living more connected and meaningful lives.