Chief Marketing Officer
(CMO Recruiter)

Chief Marketing Officer

A recent client of mine acknowledged that he was stunned to learn that their incumbent CMO had never visited a client or had been on a sales call. Marketing was engaging in campaigns to elevate awareness, but the CMO had no ownership of revenue. I crafted a CMO job description that included 4 of these key pillars: Developing the brand, market research, content creation, and driving business. The new CMO would own the company’s P and L, putting them in very close collaboration with sales.

That’s modern marketing at the CMO level.

Our Process

When it comes to looking for a Chief Marketing Officer, you have lots of choices. Often the first firms that come to mind are the global, silk slipper executive search firms whose services include executive assessments and thorough resume vetting and background checks.

They also charge fully retained fees.

I offer an alternative.

Our Approach

I focus only in high growth companies with revenues less than $500M.

My specialty is digital and multichannel B2C and B2B marketing (online and offline)- 27 years worth.

I ask for a modest engagement fee and the rest is contingent. I keep plenty of skin in the game.

Looking for executive assessments, resume verification and background checks? There are plenty of online services that can do those for you at low cost. I focus on doing what I do best: Identifying, evaluating, qualifying, presenting and helping you attract and hire top performing executive leaders in digital and multichannel marketing.

I encourage you to make the investment to bring me to your company headquarters to meet the decision makers and HR (if involved), draft a job description focused on performance outcomes, discuss your culture, your hiring preferences and your management philosophy. This in-house experience is what truly differentiates my service, and assures that the person you hire will be a perfect fit. Once we fill the position those expenses are deducted from the placement fee, so you’ll get that back.

This process has led to the successful placement of 47 Chief Marketing Officers and VP’s of Marketing over the past two decades with clients ranging from start up to Inc. 5000 Click here to learn more about my recruitment process.

I also have placed numerous Presidents and GM’s over the past 27 years with multichannel consumer marketers and marketing service providers. Please contact my office for more details.

You may also enjoy this excellent and relevant article by Gartner’s Jake Sorofman on “Five Things Digital CMO’s Do Better,” published by the Harvard Business Review. A must read for anyone in a senior marketing leadership role.

Job Description

Expand the title below for a comprehensive job description I wrote for a recent CMO placement

Chief Marketing Officer

As a member of the Corporate Governance Team, the CMO is responsible for working with the CEO, President, CFO, COO and Board of Directors in setting the Corporate Strategy and for the effective marketing of all brands to drive profitable sales.

The CMO is responsible for ensuring the talent of the Marketing Team will meet both current and future needs of the business as defined by the Marketing Strategy.

Principal Duties and Responsibilities:

Strategic

Works collaboratively on the executive management team for the benefit of the employees, executives, shareholders and the company.