Specialize At Your Own Risk

Much as a result of the waterfall model and the general legacy of the industrial era production line mentality, we tend to separate the problems in creative design, user experience, strategy, and technology. And we separate the people who look for solutions to those problems. The technology team gets to step in only when the strategist and the creative director have finished their work. They come together somewhere in the middle to discuss solutions in check-in meetings, over a couple wireframes and comps, before heading back to their own chambers.