La Rinascente S.p.A. (“Rinascente), with registered office in Milan, via Washington No. 70, VAT number 05034580968, in its capacity of data controller, hereby provides its privacy policy (the “Privacy Policy“) for the processing of personal data collected during the use of the application “Aux Villes Du Monde” (the “AVDM App“).

The provision of the services through the AVDM App, which include a concierge service, (the “Services“), is subject to this Privacy Policy.

Personal Data Collection

Rinascente collects information about you (the “Personal Data”) directly from you and automatically through your use of our AVDM App.

In particular Rinascente collects your name, telephone number, address and other data, such as the user ID and password in order to log into the AVDM App. Once logged in into the ADVM App, Rinascente might also collect data relating to your purchases as carried out within the shops participating in the ADVM program as well as localization data.

In addition to the above Rinascente might also collect your Internet protocol (IP) address, your device details, the dates and times of your access into our App.

Rinascente may combine information automatically collected with other information that have collected about you.

Purposes of the Personal Data processing

Your Personal Data are processed for the following purposes:

use of the AVDM App;

provide the Services available through the AVDM App;

deliver marketing communications of Rinascente and third parties services / products, including the offer of promotions, discounts, special services, participation in events, market surveys, through e-mail, SMS, MMS, applications and any other means, upon your consent;

the analysis of my consumer choices (profiling) in order to deliver marketing communications based on your peculiar interests and characteristics;

fulfil any legal or regulatory obligations, responding to governmental inquiries or other legal process, and as evidence in litigation, to the extent permitted under the applicable law.

If you do not disclose your Personal Data to Rinascente (except for the purposes as per section c) and d) above), you will not be able to use the AVDM App and its Services.

However, the provision of your Personal Data for the purposes as per section c) and d) above is optional and the refusal to provide such data will only determine the impossibility for Rinascente to provide you with generic marketing communications of Rinascente and third parties services/products or communications based on your peculiar interests and characteristics.

Methods of processing the Personal Data

With regard to the aforesaid purposes, the Personal Data will be processed using both electronic and non-electronic tools and, in any case, using means or suitable tools to ensure their security and confidentiality with the adoption of the security measures required by applicable laws.

Disclosure of Personal Data

Rinascente may also disclose the Personal Data for purposes consistent with those provided in the “Purposes of the Personal Data processing” section above with third party service providers (e.g. stores, cloud service providers, other entities of the group, providers of services instrumental to or supporting the services offered by Rinascente – and thus, by way of example and without limitation, companies that provide IT services, experts, consultants and lawyers, auditing firms – companies resulting from possible mergers, demergers or other transformations of Rinascente), entrusted with processing activities and duly appointed when required by applicable laws.

These persons or entities may be located abroad, even in countries outside the European Union. In case of transfer of data to countries that do not have the same level of protection for personal data as in the European Union or other countries considered not to have an adequate data protection level, Rinascente will fulfill all the relevant requirements in compliance with the applicable laws.

Data Controller and Data Processor

The Data Controller is Rinascente with registered office in Milan, via Washington No. 70, email [●]. Rinascente has appointed as data processors the companies which manage stores participating in the AVDM program. A complete list of the data processors may be requested to the Data Controller, following the procedures set forth in the paragraph below.

User’s rights

You are entitled to obtain, at any time, confirmation as to whether or not the Personal Data exist and to be informed of their content and source, verify its accuracy or request integration, update or amendments. In addition to the above, you have also the right to request the deletion, conversion to an anonymous form or restriction of any Personal Data processed in breach of the applicable law, or to oppose its processing, in all cases, for legitimate reasons. Requests must be addressed to the Data Controller at the contact details above.

Changes to this Privacy Policy

This Privacy Policy is current as of the Effective Date set forth above. Rinascente may change this Privacy Policy from time to time, so please be sure to check back periodically. Rinascente will post any changes to this Privacy Policy in the AVDM App.

I have read the privacy policy and I consent to the processing of my personal data (including the transfer of data outside the EEA) in order to allow:

the deliver marketing communications of Rinascente and third parties services / products, including the offer of promotions, discounts, special services, participation in events, market surveys, through e-mail, SMS, MMS, applications and any other means

the analysis of my consumer choices (profiling) in order to deliver marketing communications based on your peculiar interests and characteristics