Screenvision Teams With Digiplex To Distribute Alternative Content To Theaters

WESTFIELD, N.J.– Digital Cinema Destinations Corp. (NasdaqCM: DCIN) (Digiplex), a fast-growing motion picture exhibitor dedicated to transforming movie theaters into digital entertainment centers, today unveiled a new alternative content distribution alliance with national cinema advertising leader, Screenvision, effective immediately. The first planned joint theatrical title will be the hard-hitting documentary ‘The United States of Football’ (The USOF), which debuts August 23 in a limited, exclusive release at Digiplex theaters and also at select locations in major cities, including New York, Los Angeles and Chicago. A complete list of theaters, ticketing and show-times will be available later in August at http://www.THEUSOF.com. Starting August 30, The USOF will expand the engagement on a wider national platform in theaters that are members of Screenvision’s 14,000+ screen footprint across the US.

“Digiplex has positioned itself on the cutting-edge of theatrical exhibition innovation,” stated Screenvision CEO Travis Reid, “and we are very pleased to commence what we believe will be an exciting and mutually beneficial relationship with their team. In addition to distributing curated content from their DigiNext JV, we will also be booking a variety of other entertainment sourced from Digiplex throughout our domestic exhibitor network.”

Bud Mayo, Chairman and CEO of Digiplex, added, “Joining forces with cinema advertising leader Screenvision is a clear win-win for both organizations, and importantly, this will result in a much larger release platform for unique, specialty content that deserves a much wider audience. Importantly, this alliance is expected to generate additional, accretive new revenue streams for us, including downstream and ancillary digital downloads. We are delighted to hit the ground running with the first release from DigiNext’s second season, ‘The United States of Football.’”

The USOF explores the cumulative effects of repetitive trauma in America’s Game, from Pee-Wees to the pros. Fans and parents of young players follow a father’s quest for an answer to, “Should my kid play?” From ‘Bountygate’ to the challenges faced in youth leagues by shortfalls in knowledge or funding, Emmy-winning filmmaker Sean Pamphilon takes a tough look at what will be needed in order to save the players as well as the sport we love. The movie features, among others, Bob Costas, Mike Ditka, Kyle Turley, Jim Brown, Chris Henry, Malcolm Gladwell and James Harrison.