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Monthly Archives: January 2014

By Melissa Suzuno, January 29, 2014

Picture this: You’re at a campus career fair. Your booth is all set, you’ve got a perfectly poised pyramid of water bottles to hand out, you’re pumped and ready to get students fired up about working for your company. There’s just one teensy problem with this scenario—when it comes time to actually talk to students, none of them have even heard of your company. This kind of kills your mojo, especially when you see competitors who have long lines of students who can’t wait to speak to their recruiters.

This scenario is sadly pretty common with companies that are new to college recruiting, but the good news is that there are plenty of steps you can take to measure and build your brand on campus. We caught up with Jeff Goodman, Principal Consultant at Campus Strategic Partners to learn more about branding your company on college campuses.

This is not an easy time to be a public servant. Heated budget battles and rhetoric about the size, function, scope, and effectiveness of the public sector have generated criticism — not just of government, but also of the public servants who deliver government services.

It’s ironic that while the government is being criticized, Americans continue to ask public servants to solve some of our nation’s toughest problems: revitalizing the economy and putting people back to work, supporting a war that has stubbornly persisted for more than a decade, protecting the public, eliminating poverty, improving our education system, providing affordable health care, and so on.

This paradox — attacking public servants while also expecting them to solve problems other sectors can’t handle — presents an extreme challenge for government leaders and agencies as they strive to maintain or improve performance despite harsh criticism and shrinking resources.

It’s that time of year again: intern recruiting season. Hard to believe, but there are only about 20 weeks before summer interns will be reporting for their first day of work. Regardless of whether your intern program is large or small; well-established or new, there are always things you can do to help improve it going forward.

As you think about your summer intern program and what lies ahead, we at CSP strongly recommend holding an intern hiring kick-off meeting to ensure all of your key stakeholders are aligned regarding your program and process. Suggested topics to include on your agenda include:

The purpose of the intern program

Hiring timeline

The interview process

Offer process (offer decisions, offer approvals, extending offers)

Roles and responsibilities for recruiters, recruiting coordinators, hiring managers and interview team members

Intern performance management

Summer events & key dates

We know everyone is going to be very busy for the next few months. Good luck and let the countdown to the interns begin!