Description

Consumer and Market Insights: Prepared Meals in Israel Description

SummaryA large base of young population and high incomes of consumers is driving the Prepared Meals market in Israel. The market is being led by the Ready Meals category while the Pizza category is forecast to register fastest growth in value terms during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel in the country. The Neto Group and Tnuva Food Industries Ltd are the leading players in Israel's Prepared Meals market. Private labels registered fastest growth than brands during 2012-2015.

Key FindingsThe Prepared Meals market in Israel is forecast to grow at a CAGR of 3.5% during 2015-2020

The Ready Meals category has the highest volume share in the overall Prepared Meals market in Israel

The Pizza category is forecast to register fastest value growth among all categories during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel across all categories in Israel’s Prepared Meals market

Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Film and others

Reasons To BuyIdentify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning