NoFollow and PageRank Sculpting is it Worth the Effort

Oseox > Actualité > NoFollow and PageRank Sculpting is it Worth the Effort

A few weeks ago during SMX East, one of the subjects that came up was pagerank sculpting and use of nofollow. Most of the panelists didn't use the practice, and Googler Matt Cutts has said it’s ok but not something he would put a high priority on if you set up your site correctly.

Xoogler Vanessa Fox has similar sentiments. So if there's so many high profile authority figures downplaying it, why are we still having this discussion ? The problem is it's a matter of scale and where you fall on the food chain, on whether or not it's worth your time. Allow me to make an analogy...