Tag: How to Join Notonthehighstreet

‘How can I join Notonthehighstreet’, is a small Business question that we hear all the time…

A lot of people want to know how to join Notonthehighstreet as a Partner. If you believe that you offer products that will appeal to their demographic, then I would definitely recommend applying. For many small business owners, working with Notonthehigstreet.com has been transformative, and allowed them to finally leave their 9 to 5 and build a business that they love.

Before launching Milly Inspired, I used to work for Notonthehighstreet, so I’ve seen the acceptance process from both sides. Based on my own experiences, I cannot emphasise enough how important each of the following points are:

1. Innovative and unique product ideas

Notonthehighstreet is just what it says on the tin. They don’t want to be stocking items available in large retail chains, so the first thing I would say to anyone wanting to sell through Notonthehighstreet is that innovation is key.

These days, the company have a Curation Policy in place, which actively encourages individuality. If you can show that you’re innovative, this will really help you to get through the doors at Notonthehighstreet.com.

Unusual products have always been a key selling point for Notonthehighstreet. They want all of their Partners, old and new, to stand out from the crowd. There are several ways that you can approach this. Where possible, my team look to design items that are not yet available on the site. Others refresh their offerings with trend-led designs and photography, while others offer notonthehighstreet.com exclusivity to some or all of their range. If you are an independent boutique, make sure you present them with your more unusual offerings.

2. A minimum collection of ten products

To join, Notonthehighstreet will ask you to complete an online application. The team view a high volume of applications every day, so first impressions count – you need a good-sized selection of well photographed products to be able to do this. Generally, Notonthehighstreet suggests this is a collection of ten or more products.

3. Excellent Product Photos

In my opinion, this is one of the most important factors, because when you’re shopping online you are buying into the image of an item first, and the physical product second. If your budget is small, this is where you should be spending your money. I have heard about numerous products not making it to the site due to bad photography.

4. A good brand presence

The team at Notonthehighstreet are looking for small businesses who understand how important it is to provide an all-round exceptional customer experience. In your application make sure you tell them about your branding, the beautiful gift-wrapping you offer, and your excellent after-sales service.

Notonthehighstreet love a good backstory too, so do tell them a bit about yourself, how you started your business and any obstacles you’ve had to overcome.

5. Desire to grow your business

For some Partners, selling on Notonthehighstreet will boost their sales overnight. Others may see a slower, but still very satisfying, increase in sales. As there will be so much opportunity for growth, Notonthehightreet naturally wants to work with companies who are enthusiastic about this. Don’t worry, you are not going to be pushed to do anything you are not ready for, so don’t let that put you off!

To conclude

I cannot stress enough how important joining Notonthhightreet was for our business, and I would whole-heartedly recommend this route to others.

To finish this post, I thought I would show you the results of a quick survey I carried out. The aim was to find out which factors other Notonthehighstreet Partners believe are important when applying to sell on the site. You can see that they agree with just how important ‘uniqueness’ is. They also said that being on-trend and offering quality products is important, with strong product photography being the fourth most important factor.

Factors that existing Notonthehighstreet Partners think they consider when assessing potential new Partners

*This post isn’t endorsed by Notonthehighstreet.com – I’m just looking to give you more insight into life as a Notonthehighstreet Partner.*

If you want to apply to join Notonthehighstreet and would like a few specific pointers before contacting them, we’re happy to offer you some guidance.