Fernwood Fitness is Australia’s largest all-female gym franchise. Fernwood provide fitness programs designed for women and offer a wide range services from personal training to food coaching and childcare.

Brief.

Fernwood Fitness came to ROI.COM.AU in 2013.Our aim was to:• Increase gym memberships sales revenue• Improve social engagement from members.

Solution.

We sat down with Fernwood and our solution was to implement:• SEO campaigns to draw in more organic traffic• AdWords campaigns designed to attract new signups• Website modifications to improve user flow and conversion rate• Remarketing display banners for brand awareness.