Due to Twitter buzz with comments about the show, as many tweets attacking the first episode of the program and many questioned ‘Who is Ahlam looking for?’ as the concept of the program is based on the singer searching for her ‘best friend’ among a group of participants, who must endure number of tests as she picks a pal.

The program went off the air following a hash tag [#ذا_كوين], a campaign that prompted the station management to stop airing the program.

Lesson Learned

Don’t Brag: If honesty is the best policy, so is modesty.

Add Value: Be someone others can look up to for your values, principles, and moral code.

Engage with others: Many celebrities have become masters at promoting their brand across social media, To be successful on social media, we have to actively post and interact with other users. This also apply for celebrities.