Filter Smackdown: Instagram vs. Twitter

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As of this week, Twitter offers photo filters inside its mobile
app, a move that provides users with photo editing tools similar
to those from Instagram — the Internet's hottest social photo
sharing service.

How do the new
Twitter filters stack up to Instagram's filters?
Twitter has selected just eight filters from Aviary, a company
that powers photo editing for many mobile apps, such as the new
Flickr app and offers a standalone photo editor of its own.
Instagram offers 18 of its own filters.

Taking the five most popular
Instagram filters (Lo-Fi, X-Pro II, Amaro, Rise and
Hudson), we sought the closest Twitter filter for each, along
with a side-by-side comparison of each network's black-and-white
options.

Twitter's Vignette is a pretty good match for Lo-Fi, the most
widely used Instagram filter. And Twitter's black–and-white
filter BW is an adequate substitute for Instagram's Willow and
Inkwell. As for the rest of the filters, there's a noticeable
difference, and one that favors Instagram.