"With the rise of high-speed digital dating, it's about time somebody introduced a filter to weed out low-income prospects by neighborhood," Luxy's nameless CEO said in a press release. (Luxy's CEO doesn't name himself because of the controversial nature of Luxy.)

Luxy spokesperson, Darren Shuster, isn't as shy as the CEO. Shuster is talking to people.

Shuster told CNN that while Luxy doesn't currently ask for income verification, it's in the works. For now, though, Luxy relies on the all-assuming eye of Luxy's users to judge a person's wealth by profiling their appearance and the overall circumstances of their dates.

"If you show up in a 20-year-old VW Bug, and request to meet at McDonald's, you won't last very long on Luxy," Shuster told CNN. "Look, these members drive the best cars, hang out at the fanciest hotels, live in the biggest houses, wear the best clothes. It doesn't take long to weed out those who belong on a different kind of dating site."

New users to Luxy will be prompted to select their favorite high-end brands such as Prada, Gucci, and Cartier.

Your favorites show up at the bottom of your profile so that when you're shopping for a date, you can bond over your preferred brands.

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Whittling down the wealthy around you is done the same as on Tinder: If you like the look of someone, swipe right. If you don't, swipe left.

If two people like each other, Luxy lets you know, and you can strike up a meaningful conversations from within the app.