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ABOUT THIS BRAND

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Lost isn't just a brand of clothing - it's a representation of a lifestyle. The company began in the hands of Matt Biolos and his collection of likeminded friends from Southern California. Each member of this group had a passion for skateboarding, snowboarding and surfing.

Biolos slowly succumbed to the peer pressure of putting his Lost logo on T-shirts. For a long time he would only tag his finished surfboards with the catchy emblem. He enlisted the help of a business-minded friend to launch a small T-shirt venture - and business tripled overnight. From men's Lost clothing to women's Lost clothing, Lost shirts to Lost shorts and boardshorts, and girls' Lost dresses to women's Lost tank tops, Lost now has a wide selection just right for everyone.

Lost clothing is inspired by Biolos's passion for extreme sports and appreciation for the athletes and artists who have given these sports an identity. From snowboard apparel to fashion-forward beach wear like Lost swimsuits and Lost cover-ups, Lost is the brand to be trusted when you need all of the seasons covered.