Tyroo appoints Rajesh Fatnani as National Sales Director, Mobile

New Delhi, May 12, 2014: Tyroo Media, a leading Multi-Screen
Performance Network, today appointed Rajesh Fatnani as its
National Sales Director for its mobile division. The strategic hire is
in line with Tyroo’s renewed focus on mobile performance marketing that
will be geared towards product innovation and developing the mobile
ecosystem to drive business and customer acquisition.

Rajesh Fatnani joins Tyroo with 13 years of extensive experience in
business development and client relationship management in the mobile and
digital space.

Rajesh will focus on building the mobile performance marketing business for Tyroo. Along with sales and business development, Rajesh would be actively involved in mobile strategy and delivery, team development and crafting a roadmap for the mobile business.

Tyroo Media CEO Siddharth Puri said, “We are delighted to have Rajesh
Fatnani in our leadership team. I am certain that his rich experience and
skill- set would lead Tyrooâ€™s mobile first business focus on a growth path.
Rajeshâ€™s extensive experience in new media would be an incredible value
addition as we drive even greater competition in the mobile area.”

Before joining Tyroo, Rajesh Fatnani was heading sales for Komli Mobile. He has
also been associated with leading media houses such as Bennett, Coleman &
Co Ltd., Midday Multimedia Ltd. and Mediascope Publicitas in the past.
Rajesh has strong functional expertise in the digital media space including
business development & strategic alliances, key account management, ideations
& sponsorship opportunities, sales strategy,leadership & team management and
ad sales for brands across business verticals.

Rajesh Fatnani, National Sales Director, Tyroo Media, said, “I am m
excited to be a part of Tyroo. As an established leader in the performance
marketing space, Tyroo is aptly positioned to elevate this model to the
mobile medium. It is only a matter of time, when mobile would also be
looked at as a customer acquisition channel. At Tyroo, we are focused on
developing products that utilize the core strength of this increasingly
popular medium and help advertisers convert/acquire customers without
disrupting the user experience. I am excited about the challenge that comes
along with this opportunity and certain that we will soon set a new trend
in the market.”

Tyroo works with over 5000+ publishers across the globe to deliver a
variety of campaigns in categories such as e-commerce, Travel, BFSI,
Automobiles etc.

With 5 Offices and 15 Markets covered Tyroo is performance focused Native
Content Monetization Platform driving app installs and demand generation
across smartphones and tablet users. Of the total conversions being driven
by Tyroo for the leading e-retailers in India, close to 10% of the
conversion traffic comes from mobile devices. In addition to this, Tyroo
delivers close to 300,000 clicks and 15,000 installs on Android per day.