The Bulgarian Fragrances market is a high growth market led by the Female Fragrances category. Female Fragrances is also forecast to grow at the highest rate during 2014-2019. Health & Beauty Stores is the leading distribution channel in the Fragrances market in Bulgaria. Sales through Department Stores register fastest growth during 2011-2014.

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Department Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures – Key Takeouts

Market value and volume for the Bulgaria Fragrances market

Historical and projected sales in the Bulgaria Fragrances market

Degree of trade up/down-trade in the Bulgaria Fragrances market

Comparison of Bulgaria Fragrances market compared to other key countries

Market volume of Bulgaria Fragrances by category

Historical and project market value of Bulgaria Fragrances by category

Winners and losers in the Bulgaria Fragrances market

Segment share of the category and change in market share in the Bulgaria Fragrances market

Penetration of private label, by categories, in the Bulgaria Fragrances market

Private label performance compare to national brands in the Bulgaria Fragrances market

Leading companies in the Bulgaria Fragrances market by category

Leading brands in the Bulgaria Fragrances market by category

Retailer and packaging

Leading retailers in the Bulgaria food market

Leading distribution channels in the Bulgaria Fragrances market

Leading distribution channels by category in the Bulgaria Fragrances market

Bulgaria Fragrances market by type of packaging

Bulgaria Fragrances market by type of packaging closure/outer

Bulgaria Fragrances market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Bulgaria Fragrances market

Private Label consumption occasions by age and gender in the Bulgaria Fragrances market

Under/Over-consumption levels in the Bulgaria Fragrances market by gender and age

Consumption frequency by type of consumer in the Bulgaria Fragrances market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Bulgaria Fragrances market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Bulgaria Fragrances market

Market volume of the Bulgaria Fragrances market by category and trend

For leading trends in the Bulgaria Fragrances market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Bulgaria Fragrances market

How to target the trend in the Bulgaria Fragrances market

How the trend will evolve in the Bulgaria Fragrances market

Innovation examples

New product examples launched in the Bulgaria Fragrances market

New product examples launched in the global Fragrances market

Actions and Recommendations

How to successfully target key trends in the Bulgaria Fragrances market