Rihanna in 2007: the minx look

In 2007, Rihanna found huge commercial success with the release of her hit single Umbrella (which sold 8.5 million copies worldwide) and she swapped fluorescent for dominatrix bling, strutting out in leather mini-shorts, latex and leopard print and only sparing us the whip.

Progress: Her new short cut with fringe conceals her large forehead, and her make-up is much more refined and natural. She uses chocolate eyeshadow and brown kohl liner to give herself smoldering eyes. Ditching the purple definitely paid off. Rhi became the face of cosmetics brand CoverGirl.

Work in progress: With the leopard print and loud streaks in her hair, she lacks subtelty and still manages to look a bit trashy really.