À propos de Shoelace: Advertising Journeys

Shoelace combines automation, human expertise and insights from thousands of digital marketing campaigns to help you deliver the best retargeting experience for your brand. From ongoing retargeting journeys that retarget your visitors as they interact with your brand to one-off campaigns retargeting specific segments, our platform helps you leverage every customer touch point as an opportunity to create memorable experiences that foster long-term relationships.

Boost conversion rates and grow sales with personalized ad sequences

Increase repeat purchases by keeping your customers engaged

Build stronger, long-lasting relationships with your customers

Works with Shopify, scales with Shopify Plus

Shoelace is the trusted retargeting solution of choice for over one thousand of the world’s largest Shopify brands. Our platform is built to help make implementing the perfect retargeting strategy seamless for high-volume stores.

Journeys, Automations, Integrations and Expertise

Think of Shoelace as a holistic solution to your entire retargeting. Our features include Journeys, Automations, Integrations and world-class expertise from working closely with thousands of the best DTC brands on their retargeting.

Journeys: Takes visitors through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are. With Journeys, you can now effortlessly apply the same strategy to your retargeting ads!

Automations: Engage specific segments with relevant messaging

Automations leverages the power of Shoelace's technology to let you boost your marketing activity across channels, promote your offering and re-engage specific segments seamlessly in a relevant and personalized way.

Expertise: We live and breathe retargeting

Every member of our customer success team is an expert on retargeting. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app, you are hiring a retargeting expert.

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Baabuk USA

Évaluations

2 de 5 étoiles

Publié

5 juin 2020

Tested this system for a month with their retargeting managed service. Their initial proposal for ad creative was essentially cookie-cutter with almost no brand personalization. We had a negative ROI throughout the entire test. Their activation team tried to make some adjustments, but there really wasn't much of shift in strategy or urgency in making things head in a positive direction.
Our self-managed ads perform wonderfully so it's pretty shocking that Shoelace couldn't even hit a 1x ROAS.
The team was pretty responsive which was nice, but they didn't seem to have a legitimate concern about getting things in the right path. Had high hopes, but would not recommend.

Réponse du développeur

5 juin 2020

Hi there,

Thank you for giving Shoelace a try. We are very sorry that we were not able to meet your expectations. We appreciate your honest feedback as we are continuously looking for ways to improve.

We understand that you were on our Starter plan, which does have some limits around the number of ads, audiences, and placement customizations we can use. On the creative front, it’s meant to be a collaborative process between both the client and us, so it can take some time to get the branding right (which is again, why we love feedback!).

Our team was committed to your success, but was not able to provide the results needed within the month that you were with us, and for that, we apologize. It appears our optimizations were slow because each change needed approval and a period of time to run and learn. Our story telling approach to retargeting was able to re-engage with your past website visitors, but unfortunately did not drive the number of purchases you hoped to see.

We are happy to hear that you had a positive experience in terms of communication with the team and hope that later down the line, you can give us another shot and we can help you achieve a better outcome!
Team Shoelace

Maha Living

Évaluations

5 de 5 étoiles

Publié

11 mai 2020

Shoelace has been a wonderful addition to our marketing strategy. It's been such a blessing to be able to step back from Facebook and Instagram ads so that we can focus on other aspects of our business. My account contact is Shane who has been super responsive and informative throughout the entire process. I always feel up to date with what's going on with our account. They are constantly testing new things and making changes to keep improving and bettering our account. I also truly appreciate Shoelace's attention to detail and their efforts to share our brand message in a way that is authentic and true to our brand. Our brand message is super important to us and I appreciate the care and thought involved in sharing this message with others. I would highly recommend this service!!

Ellie and Mac

Évaluations

5 de 5 étoiles

Publié

7 mai 2020

I have been using Shoelace for just about a year now. I have had the same point of contact, Shane, since I signed up. Shane is very knowledgeable and makes all the of the statistics that he shares with me, easy to understand, and always has a plan or two for me to choose from for the upcoming month. I love that when I ask to test things or to take months off, he is excellent with it and open to my feedback. I don't have to think about advertising, because Shane is taking care of it for me. He sets up all of my Facebook and Instagram ads, and I have seen a considerable increase in new customers and revenue. I highly recommend using Shoelace if you are ready to grow your business!