New Jollibee Ad: Charlene Gonzales-Muhlach reveals how she gives her best for her life’s greatest joys

In a touching new Jollibee ad, the Muhlachs give us another heartwarming glimpse of their family life

Being a celebrity comes with a multitude of “rewards,” including fame, fortune, and countless public milestones. But for celebrity parents Aga and Charlene Muhlach, there’s no greater joy than being able to give their best for the twins, Atasha and Andres.

In a heartwarming new commercial for Jollibee, former beauty queen and renowned actress-host Charlene professes that her “greatest joy” in life are her twin children, who had grown up relatively away from the limelight.

The ad begins with Charlene getting up very early to get her twins ready for their various extra-curricular activities, and continue on with glimpses into her family’s life. She reads a heartfelt message for her children, expressing how she had dreamed of having them in her life and how she and husband Aga have always strived to give them the best.

“I can’t believe how time has just passed so fast, and totoo pala ‘yung sabi nila, that no matter how old you get, you’ll forever be babies in my eyes. I want you to know that we tried every day to give you the best at hindi kami magsasawang alagaan at mahalin kayo,” —a sentiment that many parents can truly relate to.

The message that Charlene addresses to her children in this newest Jollibee ad is almost verbatim of her Instagram post on the twin’s birthday, which, as of the commercial’s release, garnered over 50,000 likes. As it was written straight from a thoughtful and well-spoken mother’s heart, the message became an instant hit among Filipino netizens who related to the emotions in Charlene’s post.

Aga, well-loved member of the Jollibee family, caps off the ad with another heartwarming sentiment—that we only want to give only the best for the best. The best people in our lives, our families, deserve only the best-tasting crispylicious, juicylicious Chickenjoy. The beloved Jollibee favorite that has captured the hearts and taste buds of Filipinos for generations.

“As the country’s biggest fast-food brand and a proudly homegrown Pinoy company, we at Jollibee have always strived at being the best in every way possible especially for our products,” said Cathleen Capati, Jollibee AVP for Flagship Category. “Chickenjoy and the role it plays in bringing Filipino families together, like the Muhlachs having meaningful family bonding moments during mealtimes, has been one of Jollibee’s greatest joys.”

Just Like the Muhlachs, ring in 2019 with renewed love for family—with only the best-tasting crispylicious, juicylicious Chickenjoy on the table.

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