The Olympic Marketing Seminar is the 2nd of its kind, with the 1st been held in 2016 in Switzerland. These marketing focused seminars are in line with The Agenda 2020 Recommendation 35 to provide NOC’s with Marketing and related best practice information.

The focus of the seminar this year was Sales Strategy and Digital Presence.

“I am looking forward to implementing the information learnt and shared at this seminar into the DOC Sales and Marketing activities as well as pass on information to the Affiliated National Associations, so they can in turn learn, and grow and execute best marketing practices within their events.” commented Tania Burnett, DOC Capacity Officer.”