Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and social merchandising solutions, announced today the launch of the Mplayit iPhone Arcade on Facebook.

Building on Mplayit’s award-winning Mobile Arcade service, Facebook users can now discover and preview iPhone and iPod Touch applications, post news feeds, bookmark their favorites and share them, as well as see the apps their friends have recommended.

Mplayit’s iPhone Arcade features a growing selection of apps for consumers to discover and share – any developer or publisher is welcome to submit their app for inclusion. In addition to the enhanced merchandising and social discovery experience that the iPhone Arcade delivers, Mplayit partners also have access to the Mplayit Dashboard, the company’s online social analytics tool, which provides data on the performance of apps on the service and tracks users’ sharing behavior to help tune their marketing activities.

“There are so many great apps for the iPhone, and the App Store will never be able to show you all of them to their best advantage,” commented Michael Powers, CEO of Mplayit. “People are looking to their friends to find the really cool stuff that is personally relevant, and our iPhone Arcade is the way they’ll do it. We socialize mobile content discovery.”

Mplayit’s iPhone Arcade joins the company’s successful Facebook-verified Mobile Arcade play and discovery service on the social platform. It also follows partnerships with Sprint and AT&T in the US. Mplayit is partnered with the world’s leading content publishers and their services are also fully integrated with other key social media services like Twitter, MySpace and Bebo.

“We’ve made a name for ourselves with full, playable discovery of mobile games for mass-market handsets, and we’re delighted to bring the same opportunity for rich discovery and sharing to iPhone users all over the world,” added Powers.

Discover the Mplayit iPhone Arcade for yourself! Visit http://apps.facebook.com/iphonearcade Developers and publishers who would like to see their apps featured should contact Mplayit at apps@mplayit.com.

About Mplayit

Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit www.mplayit.com or email info at mplayit dot com. You can also follow Mplayit on Twitter at http://twitter.com/Mplayit.