A Twitter user has posted a Samsung billboard from Berlin which says ‘QLED 8K’ and “Prepare to be amazed at IFA.” The straight-forward ad leaves nothing to the imagination and confirms Samsung’s plans to showcase its 8K QLED TV(s) at the upcoming event scheduled from August 31 to September 5 in Berlin, Germany. Unlike at CES, the company may also reveal the pricing and availability info for these TV(s).

Samsung’s 8K QLED TVs will upscale content

Considering that even 4K content is not easily accessible, one might argue 8K TVs are overkill, and it may very well be true. However, Samsung believes its AI-driven upscaling techniques will help you overcome the shortage or unavailability of 8K content. Whether those lofty promises are enough to convince users to pay a fortune for these future-proof TVs is debatable.