New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry.

A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.

Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging fruit available if this is done correctly and can truly improve the results of your PPC campaign.

Did you ever need to find a long lost buddy? Or maybe you're in need of business intelligence but the company is small and data is hard to come by. Eric Enge shows you a tool you can use, as well as the types of searches performed at Zoominfo.

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.