Online

Online:

1) Websites
-> Your Website is your virtual office/outlet. Just like in the real world, visitors form an impression the moment the step through the ‘door’ and expect to be made to feel welcome, comfortable, engaged and interacted with.
-> The experience has to be warm, exciting, captivating and personal. We help you design and develop sites that communicate your brand identity and key messages to achieve desired outcomes while keeping user experience in mind.
-> We help you design and develop mobile applications as well.

2) Social Media
Your business needs to be connected so that your audience finds it easy to connect and stay connected with you. Social Media is vital to building communities around your most valued brands and products/services. We help you develop and manage efficient and effective social media strategies utilizing the platforms most relevant to your business and the people who you would like to hear you.

3) SEO / SEM
-> You can have an outstanding website, mobile apps or social media strategy but they can account to nothing if you do not have the right know how’s to amplify them to your desired audiences.
-> We help you to optimize the presence of your websites, webpages and social networks through established and proven search engine optimisation techniques. We will further boost your SEO efforts with targeted and cost effective search engine marketing plans.

4) Online Advertising
Facebook, Twitter, Blogs, LinkedIn, YouTube, Affiliate Networks, each have their own advertising options. Over the years we have managed to pin down the pros and cons of each to help you launch online advertising campaigns that are cost effective, time efficient and results driven. We also leverage on alternative application and software developers to further boost your advertising campaigns online. Call them our little cheating shortcuts if you wish. They work

5) Lead Generation, Engagement and Conversion
Online or offline, your leads need to be captured, engaged and converted. With the growing online activity levels of your potential customers, capturing, engaging and converting leads online has become so much easier and simpler with the right systems, processes and funnels in place.
We cover all possible entry points for your potential leads (website, social networks, emails etc) and capture them before engaging them with targeted content that will lead them towards converting themselves to become your customers.

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Path Layers is an integrated communications agency that strives to help you increase your market share and profits through strategic branding, marketing, advertising & Public relations. From concept & design to development & execution of the necessary strategies and tools, Path Layers makes communications easy for you and your stakeholders.