OVERVIEW OF DEGREE REQUIREMENTS

Minimum Grade requirements for courses to count toward major: Must earn a minimum of a C- in all core business classes, with only one opportunity to repeat a class.

Other GPA requirements to graduate: Must earn a minimum overall gpa of 2.0 in all BUA and ECO classes. Must earn at least 70% of the total credit hours in core business classes, as well as the majority of the courses in the major at UMaine

The Marketing major prepares students to have skills in market assessment, marketing to particular segments, building brands, as well as teamwork, professional presentations and effective communication. Marketing majors commonly have careers in retail management, services marketing, sales, advertising, and marketing research.

School/Departmental Requirements:

To earn a B.S. in Marketing at least 70% of the total credits earned in business core classes, as well as the majority of the specialized courses in the major (i.e., 4 out of 6 in accounting) must be taken at the University of Maine. Business and economics coursework must be completed with a 2.0 (“C”) cumulative average.

A C- or better is required in all business core classes and those classes may be repeated only once.

Students wishing to transfer from other institutions or from other programs within UM must have a cumulative GPA of 2.0. In addition to University-wide policies for transfer of credit, MBS, as an institution accredited by AACSB International, evaluates transfer credit according to AACSB standards. Rarely do business courses from a non-AACSB accredited institution transfer to the MBS other than as electives. Thus the transfer student may be required to take more than 120 credit hours to graduate. Such students are strongly encouraged to check with MBS well in advance about how business courses will transfer.

First year marketing students may take BUA 201, BUA 202 and BUA 235. Sophomores (24 or more degree hours) may take BUA 262, BUA 268, BUA 325, BUA 220, BUA 301, BUA 302 and BUA 367. Juniors (54 or more degree hours) may take any other 300- or 400-level business course for which prerequisites have been met unless the course specifies “Senior Standing”. Class standing requirements are never waived.

The Business Program for Marketing majors has three components:

The General Foundation (60 credits). Throughout the program students acquire a broad education in the liberal arts and sciences. Through courses in English, communications, international studies, mathematics, computer science, economics and psychology, as well as electives, students build a strong foundation for lifelong learning. Within this component, the student will satisfy the University’s general education requirements.

The Business Core (30 credits). The core business courses provide an understanding of the functional areas common to most businesses: accounting, finance, law, marketing, management, management information systems, production and operations, international business and strategy.

The Major Fields (15-18 credits). Students acquire advanced knowledge of a major field (accounting, finance, management, or marketing) by taking five courses (six in accounting) beyond the introductory level in a chosen major. Concentrations in International Business, Management of Information Systems, and Entrepreneurship can be elected in addition to a major.

Note: The remaining 12-15 credits needed to qualify for graduation can be filled with any course offered at the University.

II. Outside Electives

These 23 credits may be chosen from the offerings of the College of Liberal Arts and Sciences from the School of Economics, or any non-business course that satisfies a general education requirement. Students should use these credits to complete the University’s general education requirements that are not satisfied by the courses above (3 credits each in Western Cultural Tradition, Population and the Environment, Artistic and Creative Expression, and Cultural Diversity and International Perspectives) as well as to complete a minor or pursue an area of interest.

Core Requirements in Business (30 credits)

A C- or better is required in each. These courses may only be repeated once.