But though the term hasnt been around long, its meaning already is lost. Faster than you could say Pizzagate, the label has been co-opted to mean any number of completely different things: Liberal claptrap. Or opinion from left-of-center. Or simply anything in the realm of news that the observer doesnt like to hear. The speed with which the term became polarized and in fact a rhetorical weapon illustrates how efficient the conservative media machine has become, said George Washington University professor Nikki Usher.