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Advertising Print - Penfolds Wines, Phar Lap, 1932Reg. No: HT 1231

Summary:

Card advertising poster produced by Penfolds Wines, dated 1932.

It features a coloured painting of Phar Lap, reproduced from the original painted by R. Code and owned by Harry Telford, trainer of Phar Lap. The poster also features a brief summary of the horse's racing career.

Description:

Rectangular advertising print on thick white card. Contains a reproduction of a painting of Phar Lap, showing him being ridden by a jockey, who is dressed in a red cap and jacket, a white top with black stripes on the sleeves and white trousers. The picture has a large white border around it, on which is printed the name of the company being advertised. Below the picture is printed the name `Phar Lap' and some statistics about his life and racing career.

Statement Of Significance:

This object evidences the use of the Phar Lap name and image for commercial purposes. The fact that the advertiser, Penfolds Wines, has become a hugely successful winery adds to the object's allure.