HTC: Here's How We'll Come Back After Getting Our Butts Kicked By Samsung And Apple Last Yearhttp://www.businessinsider.com/htc-one-sales-strategy-2014-3/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Mon, 16 Oct 2017 18:30:47 -0400Steve Kovachhttp://www.businessinsider.com/c/5339703f6bb3f73a47849e49casualsuedeMon, 31 Mar 2014 09:40:15 -0400http://www.businessinsider.com/c/5339703f6bb3f73a47849e49
Again, advertising with Billboards? That is so 2001. If you want to succeed HTC, raise the price of the phone, make higher margins, sell less (use the Desire line to do mass selling) and go deep in your marketing, not broad.
You cannot compete with Samsung's spend and the one thing that Samsung has done well is to convince the 99% (not the rest of the middle class, but those who don't care about the latest and greatest) that their device is actually really good and provides a good user experience.
If you want to be a Ferrari/Porsche/Rolex (as Jason MacKenzie says HTC is like), then act like it and don't compete with Samsung, who is the Toyota of the industry (all things to all people).http://www.businessinsider.com/c/533300c46bb3f7b75686ebb1cartridgeWed, 26 Mar 2014 12:31:00 -0400http://www.businessinsider.com/c/533300c46bb3f7b75686ebb1
and they have kick it, big time!http://www.businessinsider.com/c/5332fb7feab8ea0e4286ebb0nathanexplosionWed, 26 Mar 2014 12:08:31 -0400http://www.businessinsider.com/c/5332fb7feab8ea0e4286ebb0
HTC is already done, they are just playing out the string at this point.
Pretty good hardware coupled with software designed by morons does not a successful cell phone company make.