One particular method that we believe in for growing a business is to offer free workshops. You can usually advertise these workshops at no cost in your local newspaper. (We can help you learn to set-up your workshops if this idea appeals to you. Just let us know.)

I started my own business in 1978 because I was certain that I could build a better and cheaper stereo speaker than any that were available. However, all I knew about stereo speakers at the time was how I loved playing my speakers loudly while enjoying my favorite music. I knew nothing about the design details of stereo speakers. I had to learn some rudimentary details in a hurry.

Well, I blew through my retirement money (which I took out in cash from my “last” job) within 6 months – and discovered I knew nothing about how to price or market the few speakers I was able to build every week.