LUSH Emotional Brilliance Collection

If you’ve ever been inside the beauty deli that is a LUSH Cosmetics store, you’re probably already hooked on the brand. The minute you step in the door, you’re transported into a whole new world of beauty experiences. For beauty junkies into vegan and cruelty-free products, LUSH is an absolute staple for hair- and skincare. And now… color cosmetics?

That’s right! LUSH is kicking up their product offerings with their all-new Emotional Brilliance collection. It’s all about colorful inspiration, empowerment, and coordinating your makeup to your mood. Launching tomorrow, July 21, this campaign will introduce you to a creative new way of wearing makeup. Learn all about the new collection and get a sneak peek right here!

I always find myself attracted to crazy new lipstick shades, even though I rarely even wear the most basic of lip colors. Why is that? Is it just the colors, or something more? LUSH worked with behavioral therapists and found that colors can change your mood or attitude through the power of suggestion. Can wearing a powerful color really make you feel powerful?

LUSH’s Emotional Brilliance collection consists of 30 pure vibrant color cosmetics that are representations of different inspiring concepts and states of being. Each color has its own empowering name like Calm, Strong, and Independent. Wearing these products can work two ways. For example, you could already feel calm and portray that to the world by wearing a calm shade, or calm your hectic mind by purposefully concentrating on exhibiting Calm. The colors are technically lip shades, eyeshadows, and eyeliners, but the only differences between the jars are the brush applicators. The colors don’t even have to be limited to their traditional uses, though: they make sick body paint!

I attended a launch preview event for LUSH, and I got my own personal colors “read.” A great way to see which of the colors suit you best is to try a spin at LUSH’s color wheel. I was not previously familiar with “color reading,” but here’s the surprisingly accurate way it went down:

As the color wheel (containing all 30 colors of the Emotional Brilliance Products) spun, I was asked to pick out the 3 colors that stood out to me most. My first color choice was a flamingo pink, the second was a shark-skin silvery blue, and the third was a navy blue/purple.

The first color represents a strength that others see in me:the pink shade is called Glamorous. I thought this was a really fun outcome! Even though I don’t always feel glamorous, I can understand how working in beauty automatically sets me up for a life of glamour!

The second color represents a subconscious need: the silvery blue shade is called Focus. Exactly what I need in my fast-paced lifestyle.

The third color represents the talent that you need in order to achieve your subconscious need: the dark purple color is called Feeling Secure. Being secure in myself is how I’ll get some focus.

Want to get your colors read and check out the line? Stop by any LUSH Cosmetics boutique to see what colors you’re naturally attracted to.

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About Kristine Kowalski

Editor-in-Chief Kristine is 25 and lives with her parents in the fabulously tan New Jersey. She writes all about teen celeb fashion and beauty as the Web Editor of TwistMagazine.com. She has previously worked fashion and accessories at Lifestyle Mirror, the beauty closets of Marie Claire and Seventeen, and wrote about celebrity babies as HollyBaby Editor of HollywoodLife.com. Clinton Kelly told her she looked fabulous - twice. When not quoting Tolstoy or catching up on her Twitter feed, she can be found watching iCarly or perusing the clearance racks at Bloomingdales.