Asian LMS strengthens TV broadcasting

The Asian Le Mans Series already has a strong broadcasting network in the Asia-Pacific region with Fox Sports Asia and Euro Sport Asia.

Asian Le Mans Series has extended its reach and strengthend its TV plan for the 2014 season by signing new deals with Motors TV and GearOne TV. Both deals include the right to broadcast all of the 2014 Series races.

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Motors TV, is a High Speed Television Channel, which broadcasts the world’s most varied coverage of international motorsport in 42 countries and 25 million homes subscribing by cable, satellite and ADSL across Europe.

GearOne TV is an Arabic speaking free-to-air satellite channel providing comprehensive automotive content to a potential audience of 300 million across the Middle East and North Africa.

The Asian Le Mans Series already has a strong broadcasting network in the Asia-Pacific region with Fox Sports Asia and Euro Sport Asia. With the addition of GearOne TV in the Middle-East/North Africa, and Motors TV in Europe, Asian Le Mans Series’ TV coverage continues to grow, with the organsiers committed to extending the series’ reach around the world in 2014. There are more deals to further extend coverage in the pipeline.

TV Broadcasting forms a fundamental part of the 2014 Asian Le Mans Series marketing plan. Series organisers are continually working to extend the series' broadcasting reach as far and wide as possible, to give everyone the opportunity to experience the spirit and excitement of Le Mans racing in Asia.