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Its success soon led to the creation of spin-offs including Kourtney and Kim Take New York and Kourtney and Khloé Take Miami.Kardashian's personal life soon became subject to widespread media attention.Reality TV star Kim Kardashian has reportedly been "hanging out" with American football quarterback Mark Sanchez.The 31-year-old, who was last year married to basketball star Kris Humphries for just 72 days, has been hooking up with Sanchez but has been careful to avoid being seen with him in public."Kim and Mark like to meet in hotels for dinner dates and flings," quoted a source as saying."Whenever Kim is in New York, they hang out.With sisters Kourtney and Khloé, Kardashian is involved in the retail and fashion industries.They have launched several clothing collections and fragrances.In January 2009, Kardashian made a cameo appearance during an episode of the sitcom How I Met Your Mother, in the episode "Benefits".In April, she released a workout DVD series through her television production company Kimsaprincess Productions, LLC which has seen the release of three successful workout videos, Fit in Your Jeans by Friday, with trainers Jennifer Galardi and Patrick Goudeau.

In October 2007 Kardashian, in addition to her mother Kris Jenner, her step-parent Caitlyn Jenner (Bruce), her siblings Kourtney, Khloé, and Rob Kardashian, and half-sisters Kendall and Kylie Jenner, began to appear in the reality television series Keeping Up with the Kardashians.

The single sold 14,000 downloads in five days and reached number one on the Billboard Bubbling Under Hot 100 chart.

Old Navy used actress/model Melissa Molinaro in their Old Navy commercial featuring the actress singing and dancing.

In recent years, Kardashian has grown an influential online and social media presence, including tens of millions of followers on Twitter and Instagram.

She has released a variety of products tied to her name, including the successful 2014 mobile game Kim Kardashian: Hollywood, a variety of clothing and products, and the 2015 photo book Selfish.