Client: All In One Season

Planting the seed to put a Dutch floral design company back in bloom

Tired and wilting

A brand identity wasn’t even thought of when the company launched. Whilst the website served the small local market well at the time, it looked just that – small and local, and the marketing collateral was unbranded and uninspiring.

We were blown away by the owner’s talent and the premium products and services, which were not represented in the current promotional collateral – the company was bursting to grow and a strong brand was needed to enable this.

Freshly hand picked

HAND was commissioned to implement a complete rebrand and design and develop a new website with an online shop for booking places on workshops.

Our aim was to elevate the brand into a ‘Jamie Oliver-esq’ marketplace and to appeal to a demographic of 30-50yrs wealthy female professionals – primarily creative women with young families.

The selected design was modern and clean. The new brand was built upon clean typography and strong contemporary photographic art direction.

Fleuron swash details on the logotype give a soft feminine and floral look and feel and also acts a memorable point of difference.

Let the brand grow

Part of the brand strategy was a need for scope to expand and change. A hand-drawn set of backgrounds were created as flexible brand devices which allowed the branding to change aesthetic in-time with the seasonal changes throughout the year. Four primary colours were selected to represent each season and used colour the logotype variants. A wide palette of secondary colours was chosen inspired by products and colours captured in the brand photography.

Softly, softly

There wasn’t a time in the year convenient enough for a big ‘relaunch’ so a soft-launch was decided upon. The website was introduced first and new collateral and promos followed.

A responsive parallax website (visit here) was chosen to allow the images to look their best. We developed the CMS to enable regular client-side updates to the shop and images. As such, the site is constantly evolving and blog and extra pages have been added since launch.

Watching the brand blossom

The Dutch floral design workshops are now being booked-up fully well in advance – something which didn’t happen previously. Extra workshops have even been added to cope with client demand. As such the company has expanded and taken on extra staff and helpers.

The company director has also been invited to hold various exclusive lectures and workshops offsite – all of which have been a success.

Due to overwhelming demand, customers must now purchase tickets to attend the All In One Season Christmas ‘Dutch Winter House 2017′. This event has been free to attend since company launch and this huge demand can only mean further success and growth for the future… Which, all-in-all is bloomin’ marvellous news for All In One Season and also for us at HAND.