17.
“The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.“, Andrew Carnegie<br />

18.
“This week, all Facebook’susers will be asked to renew their privacy settings. In a related story, all Myspace users will be asked to get a life.”, Erik Bronsten<br />

19.
&quot;Zappos.com is a service company that just happens to sell shoes&quot;, Tony Hseih <br />

20.
“This social networking stuff is getting out of hand…Everybody’s got Myspace this, or Facebook that. Now I hear there’s a special site created exclusively for astronauts….”Spacebook”.”,Steve Etzkorn<br />

31.
“In this day and age, it&apos;s rare when a company recognizes that we are their customers, and without us, there is no company; and then asks us how to make themselves better. I applaud [the company] and plan to maintain my relationship with them for a long time.”, onbekend<br />

32.
“Power of twitter is out there, everybody is listening – take advantage of it”, Laith Zreikat.<br />

33.
&quot;The aphrodisiac of the future will be full attention&quot;, Linda Stone<br />

34.
“Big public communities may attract more eyeballs, but they may not be the answer for marketers who are looking for deep engagement with customers“ Julie Wittes Schlack<br />

35.
&quot;People will organize themselves in new types of online communities. They will likely be more loyal to these affinity-based communities than their real-life communities&quot; Tom Hayes<br />

63.
&quot;Having just spent another morning of my life reading the most boring details of other people&apos;s mornings, I&apos;ve realized how very little things like Twitter, FaceBook, or FriendFeed actually contribute to one&apos;s life: it&apos;s more like sitting in a room full of over-caffeinated narcissistic Tourette&apos;s patients with ADHD who are all trying to be the most entertaining. And, really, what&apos;s so social about a monologue?“, Katherine Berry <br />

64.
“Social networking is in its infancy and I’m guessing it will become as widespread as email” <br /> Richard Kimber (Aug 2008)<br />

65.
“In the past you were what you owned now you are what you share”, GodfriedBogaard<br />

66.
“Give a person a fish and you feed them for a day; teach that person to use the Internet and they won’t bother you for weeks”, <br />Unknown<br />

67.
&quot;The rush to start using the tools should not outweigh the need to formulate a social media strategy&quot;, M. Smiciklas.<br />

95.
“Procter & Gamble now incorporates into our innovation a much greater desire to collaborate with people outside Procter and Gamble…. We want to keep growing at the rate that we have historically been growing. When you get to be the size that we are, continuing to do that on an internal basis really makes no sense.”, Mike Addison<br />

96.
“We listen, learn and then improve and innovate based on what our customers want. It’s one of the real advantages of being a direct company.”, Michael Dell<br />

103.
“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcingcorrects that – but in doing so, it also unleashes the forces of creative destruction.”<br /> Jeff Howe<br />

108.
“Peer production is about more than sitting down and having a nice conversation... It&apos;s about harnessing a new mode of production to take innovation and wealth creation to new levels.”, Eric Schmidt<br />