Although it may seem more likely for travelers to avoid destinations that have been recent targets of terrorism, a major incident can still impact the wider industry. Immediately following the Brussels terror attack in March 2016 for example, flight bookings and flight searches to Brussels inevitably dropped. However other major European destinations were also affected, including Paris, Berlin and Rome.

In the aftermath of an attack, it is unsurprising that many would be tentative about booking travel to certain destinations; even in the industry many travel agencies would book cautiously. However it is perhaps the longer term impacts that can be more damaging for the industry. Following the terror attacks in November 2015, tourism in Paris has been somewhat unstable. The number of nights spent by international tourists in the city was comparatively lower in the year following the attacks before showing signs of recovery. Incidents in other areas of France may have also contributed to this slower recovery.

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Terrorism impact on the travel industry in Europe - Important statistics