Nitto Tire U.S.A., a manufacturer of off-road and street performance tires, has tapped Kahn Media to handle its public relations initiatives, including targeted media outreach, new product debuts and event promotions. Kahn Media will work with Nitto and its digital agency of record, Long Beach, Calif. based Cie Studios, on the development and implementation of campaigns to elevate brand visibility, increase sales, and promote the company’s motorsports initiatives and events.