Jello-O Baby - In the 1950s, General Foods, the
makers of JELL-O®, sponsored a classic ad spot entitled "Chinese Baby" starring a
sad Chinese child struggling with the question "How do you eat yummy, wiggly,
delicious grape-flavored Jell-O with chopsticks?" The solution: A Chinese mother
comes to the rescue with a spoon. The commercial begins with narrator Alan Swift (speaking
in a Chinese accent) saying :

The campaign was created in 1959 by Barbara Demaray from Young
and Rubicam Advertising Agency. The black and white ad spots were animated by
Ray Patin Productions.

An earlier Jell-O commercial also produced by Y&R in 1957
entitled "Prancing Boy" featuring an animated drawing of a little boy (drawn by
Maurice Sendak) dancing about a field of flowers, riding a pony made out of a
Jell-O box; scribbling the words lemon and banana on a wall with a crayon; and
singing "Banana, manana, oh I love banana..."

In the 1970s and 1980s comedian Bill Cosby starred in a series of successful
Jell-O TV ads (Young & Rubicam,
1975 ) that hawked the creamy goodness of Jell-O puddings.

TRIVIA NOTE: Jell-O was invented in 1897 when May Wait, a housewife from LeRoy,
NY purchased the rights of an existing powdered gelatin and added sugar to
the mix. In 1899, Jell-O was sold to Orator Woodward who successfully marketed
Jell-O to the American public.

When Jell-O celebrated its 100th anniversary in May of 1997, Jay Leno of THE
TONIGHT SHOW commented "If it wasn't for Jell-O...hundreds of female wrestlers
would be out of work."

A Jell-O Museum opened in 1999 in LeRoy, NY, the birthplace of this giggly,
wiggly product. In January 2001, the Utah Senate declared Jell-O gelatin the
"Official State Snack" of Utah.

Today, Jell-O (now owned by Kraft Foods) is known as "America's Most Famous
Dessert." Oh yeah,
don't forget the company's trademark slogan: "There's Always Room for
Jell-O."
See also - VULNERABILITIES:
"Jell-O"