SDL Press Releaseshttp://www.sdltrados.com/rss/press-releases.rss
ArticlesSDL Brings Powerful New Online Functionality to Trados GroupShare 2017 http://www.sdltrados.com/about/press-releases/2017/sdl-brings-powerful-new-online-functionality-to-trados-groupshare-2017.html#125457
SAN JOSE, CA and MAIDENHEAD, UK – October 25, 2017 – SDL, a leader in global content creation, management, translation and delivery, has today announced a significant update to SDL Trados GroupShare 2017, introducing powerful new web-based enhancements that offer even greater control and collaboration between project managers and global translation teams. These include the addition of SDL’s intuitive Online Editor with Concurrent Editing, and enhanced upLIFT functionality.

The explosion of content is placing enormous pressure on enterprises, translators and Language Service Providers (LSPs) to meet the highest translation standards. And it’s not getting any easier. Maintaining quality was recently cited by 9/10 corporations as their top challenge – now and in the next 5 years.

Tight deadlines and increased demand compound the issue, making it even more difficult to keep translation standards high. SDL Trados GroupShare 2017 addresses these challenges, automating the many manual processes involved in organizing localization teams, giving project managers – and translators – access to the agile online tools they need to work collaboratively, and deliver the highest industry standards.

Major enhancements in the latest release include:

Online Editor - With a strong focus on the user experience, the browser-based translation and review tool allows multiple users to work concurrently on the same file, and enables translators and reviewers to work on projects without opening SDL Trados Studio. It is ideal for projects with short deadlines as more users working on the files speeds up the process. It is also compatible with Microsoft Office, and incorporates useful features such as track changes and comments, as well as introducing real-time concurrent editing. It also brings back the popular vertical editor, with the option to switch between horizontal and vertical layouts.

Concurrent Editing - Multiple people involved in the editing and review process can now work on the same document within Online Editor. If deadlines are tight a reviewer can review a file while the translator is still working further down the document. It introduces an agile, flexible way of reviewing and collaborating throughout the translation supply chain.

upLIFT technology - Translators benefit from the same upLIFT fragment recall and fuzzy repair technology already available in SDL Trados Studio, helping them get more from their translation memories. It works by analyzing the source text, and suggests fragments (or whole sentences) to the translator that have already been translated in the past, saving considerable time and effort in the translation process.

An interactive online dashboard also instantly shows project managers the status of all projects. They can access all admin tasks, and also quickly set up roles and permissions for team members from the interface. In just a few minutes a translator can securely begin working on a project from any location.

]]>Wed, 25 Oct 2017 16:30:00GMThttp://www.sdltrados.com/about/press-releases/2017/sdl-brings-powerful-new-online-functionality-to-trados-groupshare-2017.html#125457SDL Announces Sponsorship of Translators without Borders http://www.sdltrados.com/about/press-releases/2017/sdl-announces-sponsorship-of-translators-without-borders.html#118839
WAKEFIELD, MA and MAIDENHEAD, UK– February 22, 2017 – SDL (LSE:SDL) is pleased to announce that it has pledged support to help humanitarian translations reach more people around the world by continuing gold sponsorship of Translators without Borders.

Translators without Borders (TWB) strives to provide people access to vital, often life-saving, information in their own language by connecting non-profit organizations with a community of professional translators; building local language translation capacity; and raising awareness of language barriers. Since 2011, TWB has translated over 40 million words in over 190 languages pairs in the areas of crisis relief, health and education. The organization has responded to urgent crises by using its Words of Relief model, working with partners, to provide vital information in the appropriate languages to those affected by the European refugee crisis, the Ebola crisis and the Nepal earthquake. Words of Relief ensures better communications with communities when crisis response aid workers and affected populations do not speak the same language.

The financial support provided by sponsors is critical to sustaining and growing the organization. "In the course of our work, we've become aware of a huge need, which is for people in poor countries to be able to access global knowledge in their own language," explains Aimee Ansari, Executive Director of Translators without Borders.

“According to UNICEF more people die from lack of knowledge than from diseases. People in poor countries are simply unable to access global knowledge in a language they understand. Mobile technology may be bringing more people information, but we still need to bridge the ‘language last mile’. Translators without Borders is delivering this much needed help through a myriad of tools and programs so that more people will be able to access the knowledge they need in a language they understand."

Alastair Gordon, Chairman of the SDL Foundation, said: “Facilitating understanding is the core mission of SDL and we are proud to continue to sponsor Translators without Borders which has made such enormous strides in this area. Access to information in the right language can make all the difference during times of crisis.”

Aimee Ansari adds: “We are incredibly grateful to SDL for this assistance, which is critical to enable us, in turn, to support more humanitarian work around the globe.”

SDL is proud to continue supporting Translators without Borders in this work.

With more than 275,000 downloads and 33,000 users, the SDL AppStore has quickly become a community for translators, reviewers and project managers to find and download apps that complement SDL software. The language industry’s first and only app store, the SDL AppStore is a free and open platform. The latest app added to the online store in 2017, SDL Analyse, provides quick analysis of the word count involved for translation projects – taking seconds rather than minutes.

The idea for SDL Analyse stems from an SDL-run contest held in late 2016, which asked SDL Trados Studio customers for ideas on the features and applications that would help improve their translation experience. With hundreds of entries worldwide, SDL judges narrowed the ideas down to 13 for an online vote on SDL Community, an online forum for SDL customers to connect with their peers.

SDL Analyse received the most votes and was announced the winner – and just months later has launched for users.

“This easy and intuitive word count app will make our lives easier,” said Marta Cervera i Areny, freelance translator and inventor of the app. “When the client asks when you will have the attached document ready, you can provide them with an accurate answer in just a minute. That’s because you’ll have an accurate word count right away, skipping all the fuss of having to create a project to get this information.”

With the ability to download apps and develop their own bespoke apps or integrations with other systems via the SDL AppStore, SDL customers have a unique opportunity to tap into their full potential in terms of translation productivity. Users can also create their own personalized solutions through the use of the APIs found on the Developer Hub. Since its launch in 2010, the number of apps available in the SDL AppStore has seen rapid growth. With contributions from over 1,500 developers, the 200 apps – developed both by SDL and third-party developers – drive efficiency for various translation processes, including accessing terminology, preparing work for other translators and more.

“We want to make sure we offer a personal experience to our users as well as continue to engage with the translation community to improve our products,” said Massimo Ghislandi, Executive Vice President of Translation Productivity, SDL. “This competition has been a great example on how SDL can work closely with its customer base and leverage the innovative capabilities offered by SDL Trados Studio’s open platform to quickly deliver a tangible solution for customers’ needs.”

]]>Wed, 15 Feb 2017 07:00:00GMThttp://www.sdltrados.com/about/press-releases/2017/sdl-appstore-celebrates-release-of-200th-app-with-sdl-analyse.html#115714SDL Launches Trados GroupShare 2017 with Enhanced Security and Collaboration http://www.sdltrados.com/about/press-releases/2017/sdl-launches-trados-groupshare-2017-with-enhanced-security-and-collaboration.html#115655
WAKEFIELD, MA and MAIDENHEAD, UK – February 6, 2017 – SDL (LSE:SDL) today announced the latest release of SDL Trados GroupShare 2017, giving project managers a wealth of new features to enhance the way they work and manage localization projects. The new version provides best-in-class collaboration tools to reduce translation professionals’ workloads, while empowering localization teams to work faster and smarter.

Understanding the need to securely translate and share confidential documentation, SDL Trados GroupShare 2017 facilitates secure collaboration between internal and external translators and teams. When a file is assigned, the translator is automatically granted access to the project, relevant translation memory or terminology assets. Once that project is completed, access is automatically removed – saving time for project managers while ensuring the highest security standards for organizations. The new project management dashboard is a crucial addition to enable tracking and reporting on project progress and overall workloads.

“Modernizing and streamlining the workflow of translation teams is something we have taken enormous pride in over the past 25 years,” said Massimo Ghislandi, Executive VP of Translation Productivity, SDL. “Our historical knowledge and understanding of the pain points project managers and translation teams face every day is something we take into consideration when developing new solutions. The latest version of SDL Trados GroupShare 2017 addresses these issues, putting the user in the driver’s seat with more control and flexibility to work smarter.”

The latest version of SDL Trados GroupShare empowers translation teams to work faster and more efficiently by enabling simultaneous collaboration on any project. As users share project files, terminology and translation memories, they can streamline project processes and remove manual, error-prone ways of working.

With the rise in content creation, the translation industry continues to grow – jumping nearly 6 percent in 2016 to over $40 billion USD, according to the Common Sense Advisory. SDL’s own research recently revealed that of nearly 3,000 translators surveyed, 72 percent believe they would lose competitive advantage without translation productivity tools. SDL recognized this industry growth and need, delivering SDL Trados Studio CAT solutions which currently own 70 percent of the market. The launch of its latest version, SDL Trados Studio 2017, continues to drive the translation productivity industry forward.

“SDL Trados Studio 2017 is very exciting, I have been waiting for the integration of fragment matching for many years,” said Christine Bruckner, Team Lead Technical Services at itl AG and freelance translator. “The move towards AdaptiveMT is also very interesting, both from the translator and from the LSP’s perspective.”

The release of SDL Trados Studio 2017 focuses on translation memory and machine translation working together to drive the effectiveness of translation memory. SDL Trados Studio 2017 sees the introduction of two new technologies to the Studio family. The first fully-integrated, self-learning machine translation (MT) engine, SDL AdaptiveMT, learns from the translator so users don’t have to post-edit twice. Until now, users needed to make the same edits repeatedly throughout the translation. AdaptiveMT learns from these edits so they can be re-used again in the future. And with SDL Trados Studio 2017’s new upLIFT technology, users can translate even faster too, getting the ‘best matches’ possible from existing translation memory. This is possible even without a translation memory match, as SDL Trados Studio 2017 automatically provides match options for fragments of a sentence and offers the ability to repair a ‘fuzzy’ match.

“Translation is no longer something businesses can consider; it’s paramount for their success on a local and global scale,” said Massimo Ghislandi, Vice President of Translation Productivity at SDL. “However, translation alone does not satisfy customer and business needs. Content must be localized quickly and accurately – and with SDL Trados Studio 2017, we have revealed the best solution to achieve this. As a result, organizations can enhance their ability to communicate with their target audience while boosting efficiency and productivity for financial gains.”

Considering that translators feel rework is largely due to terminology inconsistencies, according to the SDL Translation Technology Insight (TTI) Research, SDL continues to improve terminology management technology. SDL Trados Studio 2017 will see a new version of MultiTerm, MultiTerm 2017, which features an easier to use interface and will ensure users are armed with the most comprehensive and established terminology management tool on the market.

Additionally, there will also be a new version of SDL Trados GroupShare, the server-based collaboration solution, available following the SDL Trados Studio 2017 launch.

]]>Wed, 16 Nov 2016 13:00:00GMThttp://www.sdltrados.com/about/press-releases/2016/sdl-trados-studio-2017-enhances-translator-productivity-with-new-capabilities.html#112015SDL Research Reveals Surprising Statistics on the Challenges of Rapid Growth within the Translation Industry http://www.sdltrados.com/about/press-releases/2016/sdl-reveals-challenges-of-rapid-growth-within-translation-industry.html#104305
MAIDENHEAD, U.K. & WAKEFIELD, Mass. – May 19, 2016 –SDL (LSE: SDL) today announced the release of its Translation Technology Insights research study, examining the role of technology in the translation industry. With nearly 3,000 respondents across 115 countries and nine languages, the survey findings are comprised of responses from freelance translators, employees of translation agencies and translation-related roles within business – making this the largest and most expansive within the translation industry to date.

With 30 years’ experience in the industry and over 70% market share, SDL is keen to better understand trends within the localization space and the challenges that stifle progress within it. The findings from this survey provide a realistic view of the issues, direct from the people within it. Centered around the role of technology within translation, SDL uncovered the following five critical insights:

Quality is king: Quality of translation is 6x more important than cost, and 2.5x more important than speed

New ways to work are required. The industry needs to invest in collaboration and sharing: 79% of agencies and freelancers work with remote teams

There is a need for systems and workflow integration: 79% of respondents use two or more categories of translation productivity software

The future lies in personalization and better user experience: 59% of respondents like to customize their software

The analysis of the findings brought to light some unexpected realities within the industry. For translation quality, there is a strong disconnect between the importance of quality and standardization measurement in the market. This poses the question on the need for the industry to adopt an objective approach to consistent quality standards. Additionally, the report highlights the value of machine translation – though it is by no means a universally welcomed or leveraged technology currently. This indicates that the integration of machine technology may be a natural next step for improving translation efficiency.

As an industry driven by technology, the survey emphasizes a clear reliance on different types of translation productivity technology, however it also showcases the need for this technology to better integrate with and support user preferences and behaviors. As the market growth continues to accelerate, efficiency and productivity need to be matched by the industry truths that are turnaround times, remote working and siloed translation projects.

“The results from this survey identify several areas where the translation industry can take direction for the future,” said Massimo Ghislandi, VP Translation Productivity SDL. “As a technology leader in translation, it is our responsibility to dig into each of these key indicators and we are committed to driving the conversation around the development of and the future of the translation market. We look forward to sharing more insights and working with the translation community to enhance overall processes and the resources available to the market.”

For more on the Translation Technology Insights report survey, visit www.sdl.com/tti. Throughout 2016, SDL will also release reports on each of the five critical insights identified here. Follow the conversation on the blog and the SDL website.

]]>Thu, 19 May 2016 06:12:27GMThttp://www.sdltrados.com/about/press-releases/2016/sdl-reveals-challenges-of-rapid-growth-within-translation-industry.html#104305Driven by Business Globalization, SDL Machine Translation Now Translates Over 20 Billion Words Per Month http://www.sdltrados.com/about/press-releases/2016/sdl-machine-translation-translates-20-billion-words-per-month.html#104252
MAIDENHEAD, U.K. & WAKEFIELD, Mass. – May 17, 2016 –SDL (LSE: SDL) today announced that its Machine Translation (MT) engines have passed a major milestone and now translate over 20 billion words per month.

As demand for translation output increases, MT provides a significant advantage to doing global business and communicating around the globe. International companies are now using SDL’s MT for instant communication, translating and sharing user-generated content and analyzing Big Data sets. SDL has been developing MT technology for over 20 years, with the latest technology, XMT, released in 2015. This powerful engine helps organizations break down the barriers of multilingual communication by providing a scalable infrastructure for the development and rapid deployment of real-time translation capabilities.

“Machine Translation has become critical to improving language translation workflows as well as enabling global business management,” said Dominic Kinnon, President, Global Language Solutions at SDL. “Our MT technology is used by companies from a wide variety of sectors including finance, life sciences, travel and government to equip them to solve their language challenges.”

One of those challenges is converting multilingual Big Data into business knowledge. Within the global financial services industry, SDL’s MT is used to monitor global financial news, gain instantaneous translations regardless of the source language and deliver news and insight to customers at almost real-time speeds. Another use case is the translation of user-generated content such as reviews, forum content and social media for global consumption and sharing.

SDL offers MT engines that are scaled, trained and deployed to meet the unique needs of each individual organization. Key capabilities include:

Secure Deployment Options – SDL’s secure cloud offering can be hosted either in a class III data center, where all customer content is destroyed at the completion of the translation, or onsite behind a customer’s firewall.

Integrations – As organizations look to incorporate their translation activities into their overarching global content strategy, SDL’s MT capabilities integrate directly with other business applications.

Social Media – SDL’s MT engines are particularly adept at translating unstructured, social media content as its algorithms manage metadata, morphology and abbreviations common to social communications.

]]>Tue, 17 May 2016 06:12:27GMThttp://www.sdltrados.com/about/press-releases/2016/sdl-machine-translation-translates-20-billion-words-per-month.html#104252SKF Launches 60 Localized Websites in 37 Languages, in just 12 months with SDL Web Content Management and Language Technologies http://www.sdltrados.com/about/press-releases/2016/skf-launches-localized-websites-with-sdl-web-content-management-and-language-technologies.html#102694
MAIDENHEAD, U.K. & WAKEFIELD, Mass. – March 8, 2016 –SDL (LSE: SDL) today announced that the SKF Group is using SDL Web and SDL’s translation management solution to deliver local, digital experiences to customers across the globe. For over 100 years, SKF has led the way as a global provider of technology. Representing 40 industries across 32 countries – from motoring to marine, railways and aerospace to medical, metals and food – the company needed a single, global online face to engage with its diverse customer base.

With the help of SDL Web for centralized web content management and SDL’s translation management solution for localization, SKF went from having 10 main websites to one streamlined online experience in just 18 months. Engineers, customers and prospects can now easily find the information they need, in their own language, across a range of over 300,000 products.

“The SDL solutions make it inherently easy to deliver a consistent web presence in different languages, straight out of the box,” said Gerard Schram, Web Strategy and Operations Manager, SKF Group. “We were pleasantly surprised at the speed of the implementation. SDL’s tools integrate well with all of our existing solutions, which was a key requirement for building the comprehensive digital ecosystem we need.”

All site visits and customer inquiries automatically route to a CRM system, helping SKF to capitalize on the uptick they’ve seen in web traffic

SDL Web seamlessly connects with the SDL translation management solution, giving SKF greater control of its localized content while reducing cost. Local SKF websites that were previously not translated or only partially translated, now mirror the look and feel of the corporate site, allowing SKF to build deeper relationships with its customers in local markets. Additionally, new advanced search capabilities and integration to SKF’s Product Information Management (PIM) system let visitors drill down into the specific products and details they’re looking for, enabling SKF to save costs on catalogs while providing visitors with a first-class digital experience.

“Today’s global brands must meet the digital demands of their customers, regardless of language, location or industry,” said Allan Hall, EVP of GCT Sales & Operations Worldwide at SDL. “SKF recognized the need to streamline content and translation management so that each individual user has a seamless and personalized experience. We are honored to partner with SKF on this initiative, as they continue to extend their global footprint and drive customer engagement and satisfaction around the world.”

SKF is a leading global supplier of bearings, seals, mechatronics, lubrication systems, and services which include technical support, maintenance and reliability services, engineering consulting and training. SKF is represented in more than 130 countries and has around 15,000 distributor locations worldwide. Annual sales in 2015 were SEK 75 997 million and the number of employees was 48,593. www.skf.com.]]>Tue, 08 Mar 2016 06:12:27GMThttp://www.sdltrados.com/about/press-releases/2016/skf-launches-localized-websites-with-sdl-web-content-management-and-language-technologies.html#102694Major Upgrades to SDL WorldServer and SDL TMS Increase Translator Productivity and Enhance Localized Experiences http://www.sdltrados.com/about/press-releases/2016/major-upgrades-to-sdl-worldserver-and-sdl-tms.html#102692
Wakefield, MA and Maidenhead, UK – Feb. 24, 2016 – SDL today announced significant enhancements to two of its translation management system applications, SDL WorldServer and SDL TMS. Responding to industry demands for faster and more efficient translation, these new versions further improve productivity of a centralized, flexible and automated enterprise translation program.

Ben Sargent, analyst at Common Sense Advisory, added, “SDL has attracted many high-volume customers who trust SDL TMS and SDL WorldServer to reliably process hundreds of millions of words each year. SDL WorldServer and SDL TMS each have more enterprise deployments today than any other translation management system in the industry.”

The latest releases of SDL WorldServer and SDL TMS include the following enhancements:

Improved productivity with new user experience (UX) – Project administrators now have the ability to manage major translation projects at both the project group and task level, reducing administration efforts and time, while also improving productivity for submitting, reviewing and processing translation requests.

Ease of use with new common SDL User Interfaces (UI) – Both SDL WorldServer and SDL TMS adopt common SDL UI for instant familiarity across the entire translation ecosystem and improved user performance.

Improved integration across SDL products and third-party systems with new REST-based API – The latest version of SDL WorldServer and SDL TMS implement a new REST-based API architecture and Filter updates to tighten the integration with many other products including SDL Trados Studio, the leading translator productivity tool.

“Growing demand for foreign language content is pressuring organizations to greatly improve their translation productivity,” said Dominic Kinnon, President, Global Language Solutions at SDL. “Translation experts are being asked to localize more types and higher quantities of content in shorter periods of time with improved quality than ever before. With our latest enhancements to SDL WorldServer and SDL TMS, we continue to innovate in language technology, helping organizations expand to global markets so they can drive revenue and meet customers’ expectations, regardless of language.”

]]>Wed, 24 Feb 2016 13:00:00GMThttp://www.sdltrados.com/about/press-releases/2016/major-upgrades-to-sdl-worldserver-and-sdl-tms.html#102692Brand USA Selects SDL Language Cloud to Enhance the Quality and Consistency of Brand Messages to Tourists Across the Globe http://www.sdltrados.com/about/press-releases/2015/brand-usa-selects-sdl-language-cloud-to-enhance-the-quality-and-consistency-of-brand-messages-to-tourists-across-the-globe.html#99207
SDL (LSE: SDL) today announced that Brand USA, the destination marketing organization for the United States, has selected SDL’s Language solutions, a core part of the SDL Customer Experience Cloud, to bolster customer experience through translation and multilingual marketing. In an effort to bring greater quality and consistency to their global content and marketing, Brand USA is centralizing the translation and localization work for their global agency partners with SDL.

As an organization created to promote the United States as a premier travel destination, it is essential for Brand USA to communicate not only why people should visit the country, but also the important facts around policies and procedures when doing so. With such a broad target audience of consumers across the globe, language and translation are vital to proper communications of Brand USA’s business.

“At Brand USA, we need to reach people all over the world and encourage them to come explore the many diverse travel experiences throughout the United States,” said Mark Lapidus, Director of Digital at Brand USA. “Essential to our mission is to communicate to international travelers in their native language, to convey our brand message and tone with maximum emotional impact. By consolidating our language technology under SDL, we’ve not only increased our output and efficiency, we’ve also improved the quality and consistency of content.”

Partnering with SDL, Brand USA relies on SDL Language Cloud to centralize and automate the translation workflow initiated by numerous agency partners. This has eliminated inefficiencies and decreased translation project turn-around time. SDL Language Cloud uses translation memory to reuse past translations to ensure words and phrases are consistently translated the same way, project after project, to deliver a more consistent brand message.

Additionally, Brand USA benefits from SDL’s translation services for 11 languages, SEO, video localization and transcreation, ensuring the very highest possible quality of the local language marketing content. SDL’s technology is being seamlessly integrated into Brand USA’s existing marketing technology stack. Following the technology implementation, Brand USA was able to translate 370,000 words into nine languages in the first three months since implementation, while benefiting from translation memory leverage and consistency across departments and multiple ad agencies.

"Travelers depend on information in their native language to navigate their experience, both in planning and at their destination,” said Dominic Kinnon, President – Global Customer Experience Solutions, SDL. “Our integrated language solutions cover the entire translation ecosystem – from content creator, to localizer, to translator. By managing its translation in the cloud, Brand USA has been able to provide a centralized solution to multiple stakeholders throughout their agency organizations. This allows them to automate and streamline the process from start to finish and provide a superior experience to travelers. We look forward to our continued partnership with Brand USA as they elevate their global brand to travelers across the globe, clearly and consistently.”

To learn more about SDL’s work with Brand USA and other travel and hospitality clients, please visit our travel solutions page and read our blog here.