Live from the Union Square subway: A big food message that tips its hat to changing consumer perception. When I saw this poster, the first thing I thought of was the film King Corn. The filmmakers explain that grass-fed cows used to take 2-3 years to get fat and ready for our beef consumption. Once we started feeding them corn, however, they got to the same weight in just 15 months. By changing the diet of our cows, we’re forcing them into false maturation. With this, and so many of our industrial food ways, we wrestle nature into the ground.

More and more, activist groups like Slow Food USA, are putting reason back on the table. It takes time and thoughtfulness to make real food. This Simply Orange ad isn’t all good, nor all bad. But it’s interesting to think about its context. Why would this be their message now? The food revolution is making its way through the mass media channels. What do you think?