6 Tips For Increasing Search Team Communication

In my last article, Big Win & Fails For Global Search Marketing, I recapped some of the failures and successes in Global Search Marketing and identified the lack of communication and collaboration as the biggest failure. While it is the biggest challenge, it is actually the easiest to fix. When Mike Moran initially brought me in to create the IBM search team (a team of 3 – me, myself, and I), I quickly learned that in order to solve the organizational and operation challenges we had at IBM, I would need help. I set about creating an army of search loyalists that could help me solve the problems. We had no shortage of interest in search, and we quickly had a waiting list of business units wanting to start. I also found that for every person I could help self-educate, there was at least 2 hours of meeting time I could avoid. I found that by presenting the basic concepts, pro...