O'Brien's Irish American Pub

Irish American pubs are always popular in Milwaukee. How to stand out from the rest? Using iNET-Web to reach the top of local search results! Now, Milwaukee natives looking for a place to watch the Brewers or enjoy a beer can quickly find their local pub.

When you’re hanging out with your friends, you can’t abandon them to find a computer and search for a restaurant or bar. The responsive design of O’Brien’s means hungry Milwaukeeans can find the pub from their smart phone.

W

Milwaukee is known for the bar scene. With SEO, O’Brien’s can reach a wider audience of locals and visitors looking for a great place to grab a beer and enjoy the game.

W

Without iNET-Web copywriters, Milwaukee residents wouldn’t know about all the amazing amenities offered by O’Brien’s Pub.

W

The custom image gallery created for O’Brien’s Pub lets pictures do the talking. Potential patrons can see all the good times and good meals awaiting them at the pub.

M

O'Brien's Irish-American Pub has invaded the airwaves of 102.9 THE HOG's popular morning show, Bob and Brian. Hear the radio ads now!

Click the links above to learn all about the unparalleled web marketing services that iNET provided Obrien's Irish American Pub

O’Brien’s Irish American Pub

O’Brien’s is a neighborhood pub in Washington Heights on the outskirts of downtown Milwaukee. The vibe is casual, relaxed and friendly—as the slogan says, it’s the place “where everyone gathers” for food, drinks and fun.

Website Dilemma

O’Brien’s had a bare-bones, outdated and unappetizing website. The owners came to iNET for a better-looking site and better brand messaging. They also wanted a monthly events calendar they could update.

Technology Implemented

Outcome

O’Brien’s is delighted with the new look and expanded website functionality. In fact, the owners were so pleased with the site and its draw of new patrons they added radio advertising. Like the food at O’Brien’s, iNET’s radio branding hit the spot.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.