Internet analytics company Alexa currently ranks YouTube No. 2 both domestically and globally in web traffic.

For an individual user, the site appears straightforward, but it’s more complicated if you want to use it to market and grow your business.

This guide includes:

Setting up a YouTube channel Customizing your YouTube profile Interacting with others on the platform Verifying your channel Tips for YouTube Live Advertising on YouTube The advantages of YouTube Partner Program And many more tips and tricks