Form tracking is one of the most popular topics on this blog. Chances are that you’ve already seen some of my guides, like 6 Ways How to Track Forms, How to Track Form Abandonment, Contact Form 7 tracking, Enriching Form Submission Data, and many others. In fact, I even created a separate post category for those who are […]

Updated: May 14th, 2018 (added support for Internet Explorer and Edge). Since the dawn of GDPR is getting really close, marketers, web analysts and others are rushing to be compliant. I have to be honest, I still feel confused a bit about how this (so you’re not alone), therefore do not ask for a legal […]

In one of my previous blog posts, I’ve shared an idea how to track affiliate link clicks with Google Tag Manager. But that guide is useful if YOU, as an affiliate, promote someone else’s products and just want to track all the outbound affiliate link clicks. But what if you’re the owner of the affiliate program […]

Same time last year, I’ve published a batch of 19 witty Google Tag Manager Reaction GIFs and the response from the community was pretty awesome. So following Holywood’s best practices, I’m turning this into a franchise and today is the day when the 2nd installment goes live. I hope I won’t follow another Holywood’s best practice, […]

If you have ever tried to find more information about the JavaScript variable in Google Tag Manager, here’s what you’ve probably seen: 1 paragraph in Google’s official documentation, a bit more in Simo Ahava’s guide. To sum up, not much. So I decided to dig deeper and give you a bit broader picture of what’s behind […]

It has already been ~1,5 years since I launched Analytics Mania and published my 1st blog post. I always wanted this blog, as a side project, to succeed but it was more of an innocent wish rather than a serious intention. And honestly, I never thought it would be growing so well. Although there are still […]

A question from the audience: How can I export a part of Google Tag Manager container? Currently, a container consists of many tags, triggers, and variables, and I just want to transfer some them to another container. When I need a complete copy of container’s assets, I use Google Tag Manager export feature. But how can I […]

Getting started with Google Tag Manager is a challenge. Although it’s not a rocket science, there are still plenty of questions that occur in the learning process. Just look around: forums, social networks, Q&A sites, comment sections are swarming with GTM questions asked by confused beginners. If you also feel that way, I’ve compiled a […]

Updated: March 6th, 2018. Gravity Forms is a customizable WordPress plugin that enables you to add simple or complex forms to your website, blog, or whatever you’re running on WP. But just like any important interaction, form submissions must be tracked in order to better understand visitors’ behavior. In this blog post, I’ll show you how […]

A long time ago, when SEO was much easier, webmasters, bloggers and other creatures of the Internet were much happier because they knew much more about their visitors’ search behavior. All they needed to do is go to Google Analytics reports and see which organic keywords were driving most of the traffic. But the winter […]