In the fall, as the end of college football approached, both Oregon State University and University of Oregon were having good seasons. The Oregonian set out to create a video juxtaposing the two fan bases and perhaps adding a little fuel to the fire. There are strict limits as to the use of game footage, so photographers Rob Finch, Bruce Ely and Jamie Francis found other aspects of the environment on which to focus.

Fan interviews provided interesting perspectives from both sides, and each school's band provided the soundtrack with their respective fight songs.