Art and Technology by Scott Peterman

This House Is Not For Sale

Served as the lead creative voice for projected storytelling content for Bon Jovi's 2017 This House Is Not For Sale Tour. This included a 1:20 opening movie that was customized for every single stop of the tour, involving animation, film, and an original opening track. This also included content projected onto the band, the audience, and a series of retractable roll drops throughout the show. Consulted on the overall narrative and pacing of the show and the design and utilization of the entirely automated lighting rig featuring Best Boys, Sharpies, and entire trusses that travelled vertically at speeds of up to 10 mph.

with: Nimblist, Andrew Hildebrand, 4U2C

Photos credit: Steve Jennings/PLSN

SNKRS Station

Served as the lead creative voice for a massive Nike experiential installation celebrating the 2015 NBA All Star Game and the launch of the Nike SNKRS App. We created an oversized Nike "shoebox" faced entirely in LED on the busy corner of Bowery and Great Jones in Manhattan. This structure contained a state-of-the-art, RSVP-only pop-up store selling some of Nike's most coveted kicks. Oversaw every aspect of the design and realization of this out-of-home experience, including: concept; exterior design; interior design; retail merchandising; POS delivery system design; video content on the box exterior. Nike asked us to recreate this experience in LA for Air Max Day in April 2015, and though we were too busy to fully execute the experience for them, at their request I once again served as video content director for that experience, with 3D box animations that told the entire history of the Air Max line.

Super Bowl 50

Served as the lead agency-side creative voice for NFL Super Bowl 50 "50th Mile" activations. Designed and executed 10x 18 foot tall interactive Super Bowl pods, each of which featured exclusive videos of 5 historic Super Bowls and utilized iBeacon technology to allow guests to collect their favorite NFL memories. At night, a 154 foot tall graphic of the Vince Lombardi Trophy came to life with a custom-created, 15-minute long projection mapped narrative celebrating the history and future of the Super Bowl.

Zoom City Bank

Worked hand in hand with Nike NA Brand Design to create a one-of-a-kind experience for their most loyal customers – kids aged 16-20 – at the Williamsburg Savings Bank in Brooklyn during All Star Week 2015. Served as the lead agency creative voice on every aspect of the experience, including: a multi-camera automated "white carpet" photo booth; an interactive "ATM" offering limited edition pearlescent colorways; a Makerbot station housing multiple 3D printers and 2,000 3D printed Air Force Ones; a 27-monitor video stage that hosted Fabolous, DJ Enuff, Scottie Pippin and more; and, a custom-built "Vault" holding some of the rarest kicks of all time from the Nike Archives.

Turner Upfronts

Currently serve as the lead agency-side creative voice for Turner's yearly Upfronts. This yearly event took on fresh life for Turner in 2015 as it was the first time that all the diverse Turner brands were presented under one roof. Help guide the creative process, from early show and graphic design conceptualization, to scripting and show flow, to audio and animation. Developed a core concept for 2015 utilizing a 70+ foot uninterrupted video surface featuring tens of millions of pixels and a series of invisible doors that opened to reveal presenters and the famous Inside the NBA commentator team. 2016 featured an extended election theme starring "candidates" Conan O'Brien and Shaquille O'Neal that included 16x 18-foot tall automated video panels.

Lincoln MKZ

A massive launch experience for the new Lincoln Motor Company using custom projection-mapping technology. A seven-minute narrative told using eleven projectors on the body of the new Lincoln MKZ, a 45-foot cyclorama, two actors, and the iconic facade of Avery Fisher Hall at Lincoln Center.

The Power Garden

An interactive experiment in urban agriculture that reconnected commuters with the nature behind each bottle of Naked Juice. Brimming with real vegetables that were transformed into simple botanic circuits, the garden invited visitors to discover the veggies’ unique personalities by touching them and triggering life-like audio reactions. Visitors helped keep the garden hydrated by Tweeting water-related messages to @ThePowerGarden, which activated the garden’s sprinklers. Over the course of the two month installation, fans from around the world helped care for the garden and checked its progress on a live webcam.

A custom 3D projection mapped experience that brought Downtown Manhattan to life, allowing Sales Agents to interactively highlight the fabulous restaurants, cultural attractions, and nightlife of the TriBeCa neighborhood in a vibrant and jaw-dropping fashion. Custom mapping software allowed the manipulation of thousands of individual points in 3D, and a custom CMS allowed the Sales Team to update the content over the life of the installation.

Daisy Dream Clouds

A surreal lounge space celebrating the launch of Marc Jacobs new Daisy Dream perfume. 15 foot inflatable clouds offered shade to visitors lounging on custom-built “cloud chairs,” while a thirty foot topiary hashtag invited attendees to share their own dreams. Traveled to four major markets over the course of the summer – New York, Chicago, San Francisco, and Dallas – generating over a million impressions.

A static two-dimensional billboard brought to vivid three-dimensional life on the iconic Palais des Festivals at the 2013 Cannes Lions Festival. A custom 3D visualization system created generative animations of Tweets and images with the #CannesLions hashtag and projected them onto the facade, telling the story of the festival at a truly epic scale. The installation ran for five nights and became a social centerpiece for the festival.

An immersive experience that breaks the mold of traditional social media visualization. #Tones allows players to collaborate in a unique form of music-making by controlling virtual instruments with their bodies. They can also add lyrics to the song by Tweeting phrases to the designated hashtag, which changes from event to event. Players visually transform their surroundings as they interact with the responsive projections.

Treeeee

In lieu of sending traditional cards, we decided to gift the internet real-time control of our office Christmas tree. We designed a festive installation in our studio space and used a web cam to stream the scene 24/7 on our holiday site. Anyone with a web browser could tune in and play with the decorative lights by changing the colors or triggering blink animations.

Painted Love

300 hand-made screen-printed t-shirts made with thermochromic pigments that changed from black to a rainbow of colors with human contact. Installation also included a large play space that was similarly activated by human touch as part of the Love Night Party.

The Imaginary Marching Band

A series of DIY wearable MIDI instruments that allow players to play real music simply by pantomiming. Successful $10k+ fundraise on Kickstarter, 6/11; highlighted on Kickstarter homepage and in yearly Best Projects list; featured in slashdot.org, hackaday.com, sparkfun.com, rhizome.org, cnet.com, gizmag.com, geek.com and more; presented on NY Public Television’s NYC 2.0 and at the November 2011 NY Tech Meetup.

Sailor Man

A naturalistic re-enactment of selected classic Popeye cartoons, keeping the plots and dialogue but removing all magical elements from the incredibly realistic violence. Winner of 2008 Fringe Festival award for Outstanding Play. Performed around NYC, including at Upright Citizen’s Brigade and Off-Broadway.

Graduate Projects

Work completed as part of my MFA in Design+Technology at Parsons. Highlights include: various color-changing clothing prototypes; a series of unhelpful home appliances; an AR graffiti iOS application; an iOS AR shopping application; a wearable, gestural iOS photo system; multiple data "flavorizations" using food to convey data and meaning; an installation of hundreds of papier-maché limbs in Washington Square Park; Dream, a short film composed in one-take and on-site at the Festival of Ideas for the New City (winner - Grand Prize); and my Thesis, the Imitation Game, a one-man show pitting me against a computerized version of my personality.