Commercial

Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.

When it comes to compositing, more often than not it's the little things that take an image from good to great. In this tutorial I show you how to pull off a simple yet very effective way to create those small embers and sparks that are all the rage in Hollywood action movie posters. Adding details like sparks, debris, fog, dust, etc. to your composites can change the overall mood of your composites and give them that epic feel you are looking for!

Perhaps the benchmark of “making it” in this business is to earn an assignment that would cause all but those with the strongest moral character to push both ethical and legal boundaries if an opportunity to supplant the rightful hire were to present itself. Bicoastal photographer Navid Baraty is one such photographer that might draw out said envy from his peers with the most recent addition to his client list.

When a client came to me and asked if I could do a composite that featured a dragon, my first response was, "Of course, no problem. This is going to be so much fun!" Immediately following the conversation, reality set in and the haunting feeling that I had bitten off more than I could chew began to overwhelm me. After a momentary panic episode, I promptly began racking my brain on how I was going to pull off this impossible feat. Luckily in the end, creativity prevailed!

Last summer, photographer and director Dixie Dixon was called upon by Nikon to shoot a campaign for their new touch screen DSLR, the D5500. This incredible opportunity had one interesting challenge in store for Dixon, however; All of the material would be photographed and filmed — kit lens, auto settings, and Photoshop-free — using the consumer-level D5500 itself.

I first came across the work of Colorado-based photographer Drew Lundquist in 2013 when he was working for the powerhouse advertising agency Elevendy. Lundquist is a composite photographer who specializes in what he labels "theatrical special effects photography." His composite work is extremely clean with an immaculate attention to detail. Everything from his compositions to his color work leaves you wanting to see more and more. Lundquist's work has been featured numerous issues of Advanced Photoshop Magazine, and his work is the cover image for the current edition of The Professional Photoshop Book. Lundquist is well on his way to becoming one of the big names in the compositing game. I highly recommend taking a few minutes to check out his work.

Super Bowl XLIX is just two days away and most of us are looking forward to the commercials as much - if not more - than the actual game. This year will feature a Snickers’ commercial that is bound to be the talk of the work place come Monday.

The commercial follows the familiar “You’re Not You When You’re Hungry” campaign – only this time, it takes place within an episode of The Brady Bunch.

I have learned a lot over the years regarding pricing and bidding commercial photography. I still have a lot to learn. I've made mistakes (lots of them) and had some victories (fortunately). Sometimes as photographers we feel isolated on this psychological roller coaster of wins and losses. The reality is, no matter where you are in your photography career, no matter how big (or small) your clients are, we're all struggling with the same issues when it comes to bidding a gig.

As a photographer, my skill set is constantly put to the test. In most cases, I’m handed an idea on a slab of wood and the mission is to hand that idea translated to a tangible artifact back to my client on a silver platter. It’s never an easy process, but it’s a part of my job.

Building a quality portfolio can be an expensive endeavor, especially if you don't budget and carefully consider your costs. Putting together professional quality shoots on a budget can be challenging. After experiencing some of the wide variations in cost for things like models, makeup artists, and the other essential pieces of a shoot, I wanted share my experiences and lessons learned the hard way.

A big portion of my work comes from clients in the tactical and law enforcement industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficial one.

London-based product photographer Sean Tucker is releasing a three-part video series on photographing large objects, such as chairs and sofas, in a studio setting. Here in part one, Tucker demonstrates how to set up your lighting and camera in order to achieve a great, clean image that will be easy to cut out in post-production for online product catalogs.

When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment. I don’t have a giant bus to haul all of my studio gear, so it’s been a trying experience to find the right tools to efficiently pack and tote my mobile studio.

When it comes to tactical photography, Jason Swarr is one of the best. His business is called Straight 8 Custom Photography, and his images grace the cover of magazines such as Recoil Magazine, Survivers Edge, Personal Home & Defense Magazine, and many more. Being that both Jason and I are composite photographers in the tactical world, it's only natural that I keep up with his work. When I saw this amazing project today, I had to share it. You have got to check this out!