Marketing - Consulting - 4PMCMAR3

Number of hours

Lectures : 6.0

Tutorials : 6.0

Laboratory works : 0

Projects : 0

Internship : 0

ECTS : 1.0

Goals

This course focuses on strategy and marketing, especially for mass-consumption products. Nevertheless, others sectors (B2B industry, service…) will also be studied to provide a vision as large as possible. Therefore, our learning objectives are:

1. Understanding the fundamental principles of mass marketing 2. Developing analytical and decision-making capacities in marketing strategy 3. Providing an universal, multi-sectors, and international approach 4. Using case studies and highlighting business practices based on experience