Driving Leads and Sales Through Conversion Optimization, with Justin Christianson.

Episode 96:

Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.

What you’ll learn about in this episode:

How Conversion Fanatics was born

Why you have to track and learn why people do what they do

The basics of conversions

Big mistakes people make when attempting to get people to convert

How to start testing for conversions

How to get your clients to actually do case studies

Some of the most surprising things Justin has learned from conversion testing

What makes an employee good for conversion work

Why split (A/B) testing and conversion optimization are two very different things

Why you must approach working with other agencies for a client with no ego

VR and video: why these two technologies are only going to grow in the future

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.