Charles Jacobs

We don't have direct knowledge of the physical world; we only have knowledge of ourideas of it. This may seem like just an interesting curiosity until we realize that theworld we know is not an objective record of the one that exists outside of us, but theversion of it we create according to whatever else is going on in our minds at the time.We don't live in the world of atoms; we live in the world of ideas.

Charles Jacobs

Source: A Mind for Selling: Brain Science Is Turning Management On Its Head