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Weather
! High: 76 Low: 61
Tomorrow
Sunny, except areas of morning low clouds and fog
Injury-plagued: Malaefou MacKenzie has battled injuries throughout his USC football career but may
get a chance to play against Notre Dame.
SPORTS
Against all odds: USC alumni bring their award-winning film to the big screen this weekend.
16
DIVERSIONS
Technology 2
Off the Wire 2
Calendar 2
Roundup 11
Classifieds 12
Crossword Puzzle 13
dtrojan@usc.edu
http://www.usc.edu/dt
mill TROJM
NEWSPAPER OF THE UNIVERSITY OF SOUTHERN CALIFORNIA
FRIDAY
1 llllJfll
October 15,1999 Vol. CXXXVIII, No. 33
Friday, Tm in love
Azad Jafarian I Daily Trojan
Close up. Tiana Brady, a sophomore majoring in psychology, and Luke Muir, a sophomore majoring in business administration cinema-television, get cozy in Founders Park.
Staples Center grand opening this weekend
Arena: $375 million project will bring entertainment, sporting events downtown
By ELISSA K. KONOVE
Staff Writer
With great fanfare, as well as expectations, Staples Center sports and entertainment arena opens to the public this weekend.
Located in downtown Los Angeles at Figueroa and 11th streets, the $375 million Staples Center is the new home of the Kings, Lakers, Clippers and, beginning in April 2000, the Arena Football League’s newest franchise, the Avengers.
The arena will also host a wide variety of other events, including the 42nd Grammy Awards and the 2000 Democratic National Convention.
Designed and constructed with a focus on entertainment, the arena has more than 1,200 television monitors, a state-of-the-art sound system and five concourses with 23 refreshment stands, including an outdoor dining facility with a view of the dow'ntown skyline.
“The vision of Staples Center is to create the entertainment capital of the entertainment capital,” said Dan Meis, design principal for NBBJ, the architecture firm hired for the project. “We wanted to create the most highly regarded entertainment venue.”
Unlike the dozens of new sports arenas springing up around the country, Staples Center is unique in that it merges sports and entertainment, Meis said.
“The developers’ goal was to make the arena an exciting place no matter what is going on down on the field,” Meis said. “That idea is highlighted in the design of the lobby, which is like a theater with balconies overlooking it.
“The reason the building is shaped the way it is is an attempt to take the entertainment to all areas of the building. It opens up the view to the concourses, where you can see everybody, and that is highly energetic.” Staples Center offers 160 luxury boxes and an exclusive club, as well as less expensive seats on the upper deck with an outdoor area overlooking the city.
‘The arena caters to the VIP experience, which is important in L.A., as well as the average fan,” Meis said. “We paid attention to every aspect of attending an event, as well as every fan, and there are a lot of exciting areas around the building where anyone can feel comfortable.”
Students are among the types of fans the arena is aiming to attract.
“Students are important to the ownership of Staples Center, as are many other groups in L.A.,” said Michael Roth, director of communications for the center. “We want to have a programming and pricing structure that appeals to eveiyone.”
Each team and event promoter will have different pricing plans, Roth said, but most teams are considering promotions to benefit the student community in Los Angeles.
The Kings, for example, are planning several promotions throughout the season, said Justin Apmadoc, corporate account executive for Staples Center.
“In our first promotion, we are offering I see Staples, page 111
Journalist awarded for fighting censorship in Europe
Honor: When his radio station was shut down, Veran Matic sent news through faxes, internet
By GINA VALENCIA
Staff Writer
The search for truth and justice was worth risking his life for, said Veran Matic, recipient of the first Dean’s Award for Courage in Journalism, at a USC reception held in his honor Thursday. Matic, founder of the democratic
radio station B-92 in Belgrade, Yugoslavia, was given the award from the Annenberg School for Communication at May’s graduation but was unable to leave Yugoslavia to receive it in person because of the war.
Station B-92 began as a pirate radio station that strongly resisted governmental censorship. When the station was shut down on March 24, efforts to inform the citizens of Belgrade continued with attempts to broadcast through an airplane commando radio, outlawed fax distributions and the internet.
“Society is made to believe that journalists are part of the war,” Matic said through his interpreter. ‘That’s a dan-
gerous belief. Journalists are not part of the w'ar, they are there to inform.” Annenberg Dean Geoffrey Cow'an decided to create an award to make the Yugoslavian government aware that USC had an interest in the independent-minded station and its founder.
“If we, Annenberg, said something publicly...that would raise the flag as far as Milosevic was concerned and he would now see we’re watching...(and tell him) ‘You cannot just shut this guy down or kill him,”’ said journalism Professor Ed Cray. “It was an effort to protect him.”
The station began in 1989 and was modeled after organizations that seek to represent freedom of speech and human
rights issues.
Matic broadcast from a room that was a communist youth organization formerly used and obtained the station license by telling officials they would be part of a birthday celebration for a dictator at that time. The station was granted a license for 15 days but continued functioning for the next decade at times with and without a license. The government revoked it for a final time earlier this year.
USC received a phone call about two weeks ago that Matic was coming to California. Along with the award, Annenberg presented Matic with a check
I see Matic, page 11 I
Veran Matic
Festival of Health to bring medical professionals to campus
Event: Speakers, from doctors to Magic Johnson, will address wellness issues on Saturday and Sunday
By EDITH CHAN
Assistant City Editor
Aiming to promote awareness of health issues, USC and the Los Angeles Times will host the inaugural “Festival of Health” on the
University Park Campus this weekend.
The festival will feature speeches and workshops by healthcare professionals and celebrities.
The two-day event, which begins this Saturday, has attracted more than 100 community and medical organizations and 150 healthcare professionals from throughout Los Angeles. This is the first time USC has partnered with the Los Angeles Times to produce such an event, said Jane Pisano, senior vice president of external relations at USC.
“The university administration is very excited about this event and w;e are pleased to
be a partner with the Los Angeles Times,” Pisano said. “The university really likes the concept of a health festival. We felt that health and w'ellness are important issues to the community and to the students.”
She added that the university is “hopeful that it will become an annual event for the community and its students in the future.
“(The Los Angeles Times) likes the central location of the university,” Pisano said. “They love the park-like settings on campus. They like the good outdoor and indoor spaces the university provides, and they like our strong ties with the community.”
The festival will feature activities promoting health, medical and fitness issues. There will be workshops featuring nutritious cooking, children’s health and alternative medi- . cine. Professors from USC’s Keck School of Medicine will also deliver lectures ranging from physical therapy to family medicine.
On Sunday, former Los Angles Laker Magic Johnson will present a speech on preventive health care. There will also be talks by breast cancer expert Dr. Susan Love, nutrition expert Barry Sears and a live performance by Emmy winning actor/director Edward James Olmos throughout the fair.
I see Health, page 2 I

Weather
! High: 76 Low: 61
Tomorrow
Sunny, except areas of morning low clouds and fog
Injury-plagued: Malaefou MacKenzie has battled injuries throughout his USC football career but may
get a chance to play against Notre Dame.
SPORTS
Against all odds: USC alumni bring their award-winning film to the big screen this weekend.
16
DIVERSIONS
Technology 2
Off the Wire 2
Calendar 2
Roundup 11
Classifieds 12
Crossword Puzzle 13
dtrojan@usc.edu
http://www.usc.edu/dt
mill TROJM
NEWSPAPER OF THE UNIVERSITY OF SOUTHERN CALIFORNIA
FRIDAY
1 llllJfll
October 15,1999 Vol. CXXXVIII, No. 33
Friday, Tm in love
Azad Jafarian I Daily Trojan
Close up. Tiana Brady, a sophomore majoring in psychology, and Luke Muir, a sophomore majoring in business administration cinema-television, get cozy in Founders Park.
Staples Center grand opening this weekend
Arena: $375 million project will bring entertainment, sporting events downtown
By ELISSA K. KONOVE
Staff Writer
With great fanfare, as well as expectations, Staples Center sports and entertainment arena opens to the public this weekend.
Located in downtown Los Angeles at Figueroa and 11th streets, the $375 million Staples Center is the new home of the Kings, Lakers, Clippers and, beginning in April 2000, the Arena Football League’s newest franchise, the Avengers.
The arena will also host a wide variety of other events, including the 42nd Grammy Awards and the 2000 Democratic National Convention.
Designed and constructed with a focus on entertainment, the arena has more than 1,200 television monitors, a state-of-the-art sound system and five concourses with 23 refreshment stands, including an outdoor dining facility with a view of the dow'ntown skyline.
“The vision of Staples Center is to create the entertainment capital of the entertainment capital,” said Dan Meis, design principal for NBBJ, the architecture firm hired for the project. “We wanted to create the most highly regarded entertainment venue.”
Unlike the dozens of new sports arenas springing up around the country, Staples Center is unique in that it merges sports and entertainment, Meis said.
“The developers’ goal was to make the arena an exciting place no matter what is going on down on the field,” Meis said. “That idea is highlighted in the design of the lobby, which is like a theater with balconies overlooking it.
“The reason the building is shaped the way it is is an attempt to take the entertainment to all areas of the building. It opens up the view to the concourses, where you can see everybody, and that is highly energetic.” Staples Center offers 160 luxury boxes and an exclusive club, as well as less expensive seats on the upper deck with an outdoor area overlooking the city.
‘The arena caters to the VIP experience, which is important in L.A., as well as the average fan,” Meis said. “We paid attention to every aspect of attending an event, as well as every fan, and there are a lot of exciting areas around the building where anyone can feel comfortable.”
Students are among the types of fans the arena is aiming to attract.
“Students are important to the ownership of Staples Center, as are many other groups in L.A.,” said Michael Roth, director of communications for the center. “We want to have a programming and pricing structure that appeals to eveiyone.”
Each team and event promoter will have different pricing plans, Roth said, but most teams are considering promotions to benefit the student community in Los Angeles.
The Kings, for example, are planning several promotions throughout the season, said Justin Apmadoc, corporate account executive for Staples Center.
“In our first promotion, we are offering I see Staples, page 111
Journalist awarded for fighting censorship in Europe
Honor: When his radio station was shut down, Veran Matic sent news through faxes, internet
By GINA VALENCIA
Staff Writer
The search for truth and justice was worth risking his life for, said Veran Matic, recipient of the first Dean’s Award for Courage in Journalism, at a USC reception held in his honor Thursday. Matic, founder of the democratic
radio station B-92 in Belgrade, Yugoslavia, was given the award from the Annenberg School for Communication at May’s graduation but was unable to leave Yugoslavia to receive it in person because of the war.
Station B-92 began as a pirate radio station that strongly resisted governmental censorship. When the station was shut down on March 24, efforts to inform the citizens of Belgrade continued with attempts to broadcast through an airplane commando radio, outlawed fax distributions and the internet.
“Society is made to believe that journalists are part of the war,” Matic said through his interpreter. ‘That’s a dan-
gerous belief. Journalists are not part of the w'ar, they are there to inform.” Annenberg Dean Geoffrey Cow'an decided to create an award to make the Yugoslavian government aware that USC had an interest in the independent-minded station and its founder.
“If we, Annenberg, said something publicly...that would raise the flag as far as Milosevic was concerned and he would now see we’re watching...(and tell him) ‘You cannot just shut this guy down or kill him,”’ said journalism Professor Ed Cray. “It was an effort to protect him.”
The station began in 1989 and was modeled after organizations that seek to represent freedom of speech and human
rights issues.
Matic broadcast from a room that was a communist youth organization formerly used and obtained the station license by telling officials they would be part of a birthday celebration for a dictator at that time. The station was granted a license for 15 days but continued functioning for the next decade at times with and without a license. The government revoked it for a final time earlier this year.
USC received a phone call about two weeks ago that Matic was coming to California. Along with the award, Annenberg presented Matic with a check
I see Matic, page 11 I
Veran Matic
Festival of Health to bring medical professionals to campus
Event: Speakers, from doctors to Magic Johnson, will address wellness issues on Saturday and Sunday
By EDITH CHAN
Assistant City Editor
Aiming to promote awareness of health issues, USC and the Los Angeles Times will host the inaugural “Festival of Health” on the
University Park Campus this weekend.
The festival will feature speeches and workshops by healthcare professionals and celebrities.
The two-day event, which begins this Saturday, has attracted more than 100 community and medical organizations and 150 healthcare professionals from throughout Los Angeles. This is the first time USC has partnered with the Los Angeles Times to produce such an event, said Jane Pisano, senior vice president of external relations at USC.
“The university administration is very excited about this event and w;e are pleased to
be a partner with the Los Angeles Times,” Pisano said. “The university really likes the concept of a health festival. We felt that health and w'ellness are important issues to the community and to the students.”
She added that the university is “hopeful that it will become an annual event for the community and its students in the future.
“(The Los Angeles Times) likes the central location of the university,” Pisano said. “They love the park-like settings on campus. They like the good outdoor and indoor spaces the university provides, and they like our strong ties with the community.”
The festival will feature activities promoting health, medical and fitness issues. There will be workshops featuring nutritious cooking, children’s health and alternative medi- . cine. Professors from USC’s Keck School of Medicine will also deliver lectures ranging from physical therapy to family medicine.
On Sunday, former Los Angles Laker Magic Johnson will present a speech on preventive health care. There will also be talks by breast cancer expert Dr. Susan Love, nutrition expert Barry Sears and a live performance by Emmy winning actor/director Edward James Olmos throughout the fair.
I see Health, page 2 I