CNBC Explores The Business Of Hologram Touring

We spoke with CNBC about the role Eyellusion is playing in helping iconic artists find new audiences and reconnect with old ones via hologram touring. The article has some great quotes from others in the industry about the hologram opportunity, some behind the scenes on how holograms are created and a bit about our announcement that we’re raising funding to produce additional holograms we’re set to produce!

Life after death: Musicians are coming back to the stage thanks to holographic technology

Ronnie James Dio will become the latest deceased musician to hit the stage thanks to holographic technology.

Holograms have brought stars like Tupac and Michael Jackson back to life for fans.

The process is painstaking, and fraught with legal and logistical hurdles.

Heavy metal singer Ronnie James Dio died from stomach cancer in 2010.

Fast forward seven years, and fans will be able to catch him on tour.

While the singer himself will not personally return to the stage, his hologram will soon embark on the “Dio Returns” world tour. The idea — part of a trend that has brought the likes of Tupac Shakur’s and Michael Jackson to the stage — is the brainchild of hologram company Eyellusion, and the singer’s widow and former manager, Wendy Dio.

“After several meetings, we agreed to make a hologram of Ronnie, and made a debut at the Wacken Festival in Germany in August 2016,” said Dio, who is president of Niji Entertainment Group. “After receiving a great response we decided to tour.”