That may be the thinking at Apple these days, as sources reveal to Taiwan's DigiTimes that the 2nd generation iPad model could serve up new OLED display technology that, while costly, would ramp up the iPad user experience to a whole new level.

According to the DigiTimes this morning, Apple is already hard at work on the second generation iPad, a model that will reportedly utilize the same design concept employed for the iPhone 4G. This information comes from sources in the know from "the component industry." So, if the report is to be believed, the second generation iPad with the super-duper display will roll out sometime next year.

Of course, the addition of an OLED display would seriously jack up the price of the iPad, perhaps even to a degree that will make the 2nd gen tablet out of financial reach for many. After all, the most expensive component of the current iPad is its LCD screen, which alone costs about $100. By comparison, a 9.7-inch OLED display - just the display - runs approximately $500. So it isn't impossible to envision a $1000 basic 2nd gen iPad model if the OLED display works its way into the mix.

If you remember, however, there were similar rumors before the January 27th unveiling of the iPad that Apple had already lined up a deal to deliver OLED displays for the 1st gen iPad. Obviously, that didn't happen. The cost of doing so would have all but certainly crippled the tablet's affordability with many consumers. Unless the cost of OLED display technology dramatically tapers off in the next twelve months, Apple may very well have to scrap its OLED hopes once again.