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1. 83% of virtual attendees had no intention of attending the physical meeting, dispelling the myth that running a hybrid event will cannibalize your physical event.

2. 43% of virtual attendees have never attended the physical event before, making this group excellent prospects for recruiting to attend the physical event in future years.

3. Money was the number one reason why professionals do not attend a physical conference, with 72%, followed by work schedule, 60%, previous commitments, 39%, travel concerns, 34% and taking time away from home at 33%.

4. 77% of professionals said that attending the virtual conference made them want to attend the physical conference, with 68% saying they either did or will probably attend the physical meeting in future years. This demonstrates the power of hybrid events as a marketing tool to drive your physical attendance, instead of being concerned about cannibalization.

5. 25% of respondents said they would probably never attend the physical conference without the exposure from the virtual conference and another 40% said they may not have attended.

6. 63% of virtual attendees say they received CE for attending, but amazingly 51% said CE was not the reason for attending virtually.

7. 94% of virtual attendees said they would likely attend another virtual conference meaning that we have finally got to the point where the virtual experience is positive enough that it is a viable option for anyone running a conference or meeting.

This survey was conducted by Digitell, Inc. Digitell is the leading Live Streaming / Content Capture company in the Association market, streaming over 150 conferences per year for over 100 Associations.

“My organization is looking to expand our digital and hybrid event offerings. We have 5 in-person events each year ranging in in-person attendance from 500 – 15,000 so we’re looking at how we can leverage the digital space to enhance our offerings. Additionally, we partner with Digitell to offer 1 – 2 exclusively virtual events each year. I’ve got one under my belt and LOVED it!”

Just wanted to send a note of appreciation for Digitell’s support before and during our conference last week. As far as I could tell, everything was flawless. Really great to work with you guys and be able to trust that you have everything covered and have back-up plans if things go awry.

Mark NillesDirector, Learning and Impact, InsideNGO

The most important piece of a successful convention live stream is to work with a production company committed to flawless execution both on the technical side and in achieving your organizational goals. You can’t beat the technical experience of Digitell, Inc, and they are an amazing group of people. Their enthusiasm and professionalism is unbeatable.

Eliz GreeneVirtual Emcee

Session rebroadcasts have been a successful tool for extending the value of our recorded content and engaging an international audience.

Eileen M. KileyDirector of Communications, Materials Research Society

Your onsite team is awesome! Very helpful and cooperative. Thanks so much! We made the right decision when we picked Digitell!

Digitell was formed in 1985 as a conference recording company. Sessions were recorded and delivered on cassette tapes. Over the last 30 years, Digitell has evolved with the changes in technology and... [Read More...]