Starbucks announced a partnership on Wednesday that would let riders earn "Stars" in Starbucks' loyalty program for every ride they took with Lyft. Drivers too can enroll and earn points. Stars can be redeemed for free food and drink at Starbucks.

The program would also let customers give their drivers tips in the form of Starbucks eGifts.

Thing: I asked SBUX CEO Schultz "Why not uber?" he said Lyft was more aligned with Starbucks "values" as a company http://t.co/RAodyj0vr1