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Monday, March 14, 2011

Rosa Blanca is the second Aqua Allegoria scent in the Guerlain catalogue for this spring and summer 2011, apart from Jasminora which we talked about already. Based on the scent of white rose, as its name suggests, Aqua Allegoria Rosa Blanca alongside Aqua Allegoria Jasminora (latter based on jasmine) constitute a throwback by Guerlain to more romantic, floral essences which graced the initial pleiad of Aqua Allegoria fragrances of which Lavande Velours, Ylang & Vanille, Floral Nerolia and indeed Rosa Magnifica were part of. It is doubtful whether Rosa Blanca will reprise the formula for the now discontinued Rosa Magnifica, but chances are that the jus will be modernised and following the strict regulations of the latest IFRA exigencies.The fragrance is set to launch in April, available at major department stores.Related reading on Perfume Shrine: Guerlain new releases and limited editions, Upcoming releases.

Elena Vosnaki is executive editor of Fragrantica.gr, the leader in fragrance information in Greek, as well as a senior editor for the top english-speaking Fragrantica.com webzine.

Vosnaki has been Fragrance Expert on About.com and the Perfume History Curator of the Be Open Foundation exhibitionThe Garden of Wonders, A Journey in Scents in Milan. Her writing has been twice shortlisted in the FIFI Editorial Excellence Awards and is extensively quoted by authors. She is an evaluating expert on Osmoz.com.

Perfume Shrine is an award winning blog of 1000s of fragrance reviews (modern, niche, classic, vintage), articles on perfume history and aroma materials, comparisons of scents, interviews with perfumers & the fragrance industry, perfume shopping as well as scented travel memoirs, fine cuisine, tips on building a fragrance wardrobe and musings about the pleasures of the senses.