''This event supports families in need here in our community. We have asked the community to come in this morning and bring a new, unwrapped toy or a cash donation, and all of those go to support the Salvation Army's Christmas Blessing program over this Christmas season," said Pastor Darryl Burry.

Last year, 1,200 toys were collected and $6,500 in cash was raised – but this year demand is expected to be record breaking.

"It looks like it's going to be pretty close to being a record year for us. It brings Christmas to a lot of people who are struggling financially, and I think for the people that donate, it's a feel good feeling as well," said Kari Purvis, catering manager at the Coast Capri.

Burry says the annual campaign not only puts a smile on children's faces, but parents' as well.

"In a couple of weeks, hundreds of parents will walk through the toy-depot at Kelowna Community Church who will get to pick something out for their children to open on Christmas day," he said.