Whether you like it or not, the free Mercedes DLC for Mario Kart 8 is here to stay. Whilst the initial announcement raised much discussion – and concern – about licensed content within Nintendo’s video game franchises, Mercedes-Benz has since cunningly naturalised the concept with the...

There were some raised eyebrows when free Mercedes DLC — along with a marketing campaign — was announced for Mario Kart 8 in Japan, and more excitable chatter when that same content was confirmed for the West. Some are indifferent to the whole thing, others are pleased, while there's certainly a contingent...

In late May we brought you the surprise news that free Mercedes-themed DLC is coming to Mario Kart 8 in Japan, the latest title to follow that path through a licensing agreement — we saw Nintendo do this with the Callaway brand in Mario Golf: World Tour. At the time Nintendo wouldn't comment on a potential Western arrival, yet...