Chicago-based photographer Katie Driscoll is a mom to six children. Every back-to-school season, she and her kids see ads showing groups of children donning the latest trends in backpacks and clothing. Often, the groups are relatively diverse in terms of race and gender, but rarely, Driscoll noticed, are they inclusive of children with disabilities. She has been particularly aware of this because her four-year-old daughter, Grace, has Down syndrome. "I am a Mom first and foremost," says Driscoll. "I worry about my kids, all of them, and the thought of any of them being excluded breaks my heart, so whatever I have to do to stimulate the change needed for my daughter to feel equal to the rest of the world, I will do and, for me, that challenge is with the media."

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So Driscoll decided to create a new back-to-school campaign, one that is inclusive of all children. She held a casting call and picked a handful of kids to partake in a photoshoot at a local Chicago bookstore. The kids represent a range of backgrounds and disabilities (she opted not to feature Grace in this campaign, though Grace has starred in many of Driscoll's shoots, in order to give another child an opportunity to participate). As Driscoll explains, "All kids of all abilities are heading back to school this week and over the next month. They deserve to feel represented. They deserve to open a magazine and feel included. I want that for all of them."

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The result is an adorable set of images, no different than what you might be used to seeing in other back-to-school campaigns. But these photos offer children with disabilities the opportunity to finally see people on the page who are like them.