Cookie tracking: How Facebook could be worth $100 billion? — When Facebook launches its "SocialAds" advertising product on November 6th, the technology will reportedly rely on cookies — unique identifiers sent to each user's computer from Facebook, and tracked by Facebook when they visit web pages.

So Long Apple. The Party's Over — Fresh Jobs for Developers — » TripAdvisor.com - a "Founders At Work" company seeks a Senior/Lead Java Engineer in Needham MA — You only have to spend a few minutes at JavaOne to know that Apple is popular with Java developers.

Leopard with chinks in its armour — A second look at the Mac OS X Leopard firewall — Apple is using security in general and the new firewall in particular to promote Leopard, the latest version of Mac OS X. However, initial functional testing has already uncovered cause for concern.

PC stripper helps spam to spread — A virtual stripper is helping to defeat anti-spam security checks. — Spammers have created a Windows game which shows a woman in a state of undress when people correctly type in text shown in an accompanying image. — The scrambled text images come …

SORRY PR PEOPLE: YOU'RE BLOCKED — I've had it. I get more than 300 emails a day and my problem isn't spam (Cloudmark Desktop solves that nicely), it's PR people. Lazy flacks send press releases to the Editor in Chief of Wired because they can't be bothered to find out who on my staff …

Web Bubble 2.0 — Well, maybe it is a bubble. But out in Silicon Valley, they don't think of that as a bad thing at all. — T — he Silicon Valley venture capitalist Michael Moritz is kinda-sorta the West Coast version of New York's own Steve Rattner.

Google Phone News: This Not Just in from the WSJ — My feeds were buzzing this morning over a Wall Street Journal article discussing the infamous Google GPhone. At last-I thought-if the WSJ is talking about it, then they must have something substantial to share. — Alas, my hopes were dashed.

The Back Door Into Facebook Ads — Microsoft nabbed much of the banner ad space on Facebook last week, but pockets of the site remain out of the technology giant's hands - for now. (Release on the deal here.) — Or so advertising networks like AdBrite want to remind everyone.

Whois database targeted for destruction — The long-running attempt by privacy advocates to bin the Whois database will be up for vote at the ICANN meeting in Los Angeles tomorrow. — Cheerleaders for the six-year-old "sunset proposal" say people shouldn't be required to give …

Plentyoffish: 1-Man Company May Be Worth $1Billion — We've written before about PlentyOfFish, a leading online dating site that is run by a single person and is raking in money. Markus Frind is the singular force behind PlentyOfFish. At the time of our last review, June 2006 …

Mydeo scores US deal with Best Buy — UK video technology firm Mydeo confirmed a deal with the American retailer Best Buy today to power a paid-for video sharing service, with Best Buy taking a minority stake in the company. — The video sharing service is a curiosity …

Apple plays with fire, courts iPhone gift card lawsuits — Apple set the blogosphere on fire Monday when word leaked of the company's latest effort to limit iPhone unlocking. Recent media reports reveal that that the company has instituted a two-device-per-visit limit for iPhone purchases …