Category: eCommerce

Micro-moments are potentially one the most crucial touch-points of the consumer with your brand, and this must be taken into account when planning the eCommerce marketing strategy of a brand. Let’s dive in a little and “think like Google”, ’cause…

For those merchants who are already running PLA campaigns and looking to optimize their Google Shopping performance further, we made some tips on how to complex things just a little to gain more control over the ad spend. How Many…

Schema markup is, simply put, a code layer that’s applied to certain page or pages of the website and it provides additional information, aka “structured data”, for the search engines on the content that is found on the page(s). There…

INCREASE THE NUMBER OF REVIEWS FAST! One of the toughest things for business owners is to get reviews from their customers. Sometimes, being real good just doesn’t cut it and more proactive approach is required to kick in. How, then,…

CHOOSING THE BEST AGENCY Choosing a service provider is indeed a tricky experience. We never sure what will we get, and we do whatever we can in order to finalize a decision based on many supporting factors. Same goes with…

WHAT TO LOOK FOR IN A TYPICAL DIGITAL MARKETING REPORT During the years, I had to explain really basic metrics to many sites owners who were engaged in SEO, PPC and PLA retainers and did not quite knew what was…

Web Analytics are programs that analyze the user interaction on a website by tracking their events (what they’ve done on the website). It is crucial for every website to have some sort of web tracking program installed in order to…

Google Analytics is, literally, Google’s analytics platform that measures actions and events on a website using a tracking code. It does not provide statistical data, as some reports are based on traffic samples, but is more of a trend application…