There are very few things as misery-inducing as a long flight beside a screaming child. And so, with that in mind, Malaysia Airlines has launched a new endeavor. When the airline’s first Airbus A380 takes off on July 1 from Kuala Lumpur to London, it will feature an upper-level economy deck with one major caveat: no kids allowed.

Families traveling with children under age 12 will be assigned seats in the main lower deck, CNN reports. Airline officials say the 350 seats in that deck will be refurbished so as to be more child-friendly. Such features are expected to include eight toilets for passengers seated in that deck, along with a dual aerobridge for “speedier/faster embarkation and disembarkation for this group of passengers.

But the new policy also aims to enhance the comfort of the passengers in the upper deck.

“Malaysia Airlines is trying to make its premium product on the A380 more appealing to the high-yielding business passengers,” Shashank Nigam, CEO of SimpliFlying, an airline branding company, told MSNBC. “They value their peace and quiet and [this way] can rest assured that they won’t be disturbed by kids on long-haul flights.”

The implementation of a kid-free zone isn’t the first child-related travel policy Malaysia Airlines has instated. Last year, the airline introduced a similar (and hotly contested) regulation that banned infants from first class on most flights.