Consumption value of packaged Light Emitting Diodes (LEDs) used in signage and professional displays is expected to increase with rising quantity growth largely offset by declining average prices.

According to the study results, the global consumption value LEDs used in signage & professional displays in 2011 was over $1.63 billion, up from $1.5 billion in 2010. In the year 2017, consumption is forecast to reach $3.3 billion. In terms of consumption value, high brightness (HB) LEDs holds a relative market share of nearly 67 percent in 2012.

The American region (South, Central and North America) and the Asia Pacific region (APAC) are even in market share (2012); however, the APAC region is forecast to expand at a faster pace.

The Europe, Middle East and African region (EMEA) holds over 20 percent share of global consumption value in 2012; however, is forecast for relatively flat growth for the next few years.

This 2011-2017 market review and forecast is presented for Standard-type versus High Brightness- (HB) type LEDs used in signage and professional displays. High Brightness (HB) light emitting diodes (LEDs), defined by ElectroniCast, are component-level bulbs with a Lumens/Watt rating of 30lm/W and above (>30lm/W); Standard-type LEDs have a Lumen/Watt rating of less than 30lm/W (<30lm/W).

This application category includes covers LEDs that are used signs and displays. LEDs are used in building facades, large outdoor video screens, digital billboards, sport/stadium displays, small indoor retail displays, food displays (restaurants/ supermarkets), signs on taxis and destination signs on mass-transit vehicles, channel-lettering/light-boxes, LED/LCD TV screens (used exclusively for professional purposes), and the list continues.

The market share leader, in terms of volume (the quantity/number of LEDs), are the standard-type LEDs, with over 95 percent last year in 2012; however, since there is a huge difference in average selling prices between HB-LEDs and standard LEDs, the HB-LEDs hold the consumption value leadership position.

The High-Brightness (HB) category also includes Ultra-High Brightness (UHB) light emitting diodes (LEDs with a Lumen/Watt rating of over 70lm/W). The ASP for both conventional (standard) and HB LEDs will decrease annually; however, Ultra High Brightness LEDs (UHB-LEDs) prices have a substantial premium over the HB-LEDS, and although currently there is a relatively small use of UHB-LEDs in this application, as the use of UHB-LEDs increase, the over-all effect shows the HB-LED category with only a slight annual decrease, in terms of average selling prices (2011-2017).

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