This session was a core conversation – a room full of peole in higher education talking about topics related to social media. These are a few of the take-away notes.

The tendency in social networking is to try everything when new social networks come up – doing one thing really well is better than many things only partially.(my thoughts are to have at least a presence in the areas where your audience is, but to focus and prioritze the areas where most people are.)

Engage existing groups to participate in official events and they will help to promote your information and be active in your ofiical things.

UW Madison has a social media user group made of social media managers across campus (experts and beginners). They hold monthly meetins to talk about what is being done.

Penn State started a national chapter of the PRSSA Social Media Club.

Your number one goal with social is enagement.

Social media style guide base on the media. This guide may be very very diferent from the official university style guide. Social media is much more conversational.