Barcelona Games World (BGW)

The Spanish Association of Video Games (Aevi) and Fira de Barcelona organized between 6 and 9 October, the new Barcelona Games World (BGW)

Barcelona Games World (BGW)

The Spanish Association of Video Games (Aevi) moves its annual fair from Madrid to Barcelona. The employers in the sector has reached an agreement with Fira de Barcelona to celebrate from 6 to 9 October a new event called Barcelona Games World (BGW), intended as a meeting of international reference for this industry on the rise for years.

The facilities offered by Fira and mobile capital would have a decisive influence on the election. “We thought it would be interesting approach to new audiences and we believe that Barcelona is a good alternative to Madrid”, he has told Efe the CEO of AEVI, José María Moreno. His spirit will be similar to that has prevailed in the four editions of Madrid Games Week, although AEVI Moreno has clarified that the fair wants to give Barcelona a “more international”. “Barcelona is a city that has good facilities, good communications and we thought it was an interesting place. In addition, we wanted to take this whole business ecosystem that around in Barcelona the technology industry to generate synergies with other sectors, “he explained.

As reported in a statement the organizers, the fair will involve leading companies in the industry, to take the opportunity to present their new products, especially ahead of the Christmas season. Aevi Director General, José María Moreno, said that the event will be an opportunity to find new audiences and markets, synergies between industry professionals and discover the potential of gaming in the economic, cultural and educational fields.

For his part, Director of Own Business of Fira de Barcelona, Salvador Tasque, is confident that the “strategic positioning” of Barcelona in this sector will contribute to the internationalization of the event and increase business opportunities, innovation and networking among the various agents of this industry.

As part of the fair a discussion forum which will discuss the main challenges facing the industry at national and international level it will also be organized, and economic and employment prospects of the sector, with industry experts as institutional managers will be addressed.

More than one billion euros per year

As highlighted AEVI, the video game market has become the first audiovisual industry in Spain generating more than 1,000 million euros annually. In Spain there are more than 13 million video game users, according to data from the European Federation of Interactive Software (ISFE), which it ranks among the first in Europe with the largest number of users, only behind France, Germany and the United United.

AEVI is the sectoral organization representing the entire chain of production of the video game industry in Spain and is currently composed of 14 companies representing more than 90% of consumption in the Spanish market between those found Activision-Blizzard, Disney Interactive , Nintendo or Sony Computer Entertainment.