The squishy, gelatinous fish, which lives off Australia, has been voted the Ugly Animal Preservation Society's newest mascot.

The Ugly Animal Preservation Society held an online public vote, which it said thousands participated in. “For too long the cute and fluffy animals have taken the limelight but now the blobfish will be a voice for the mingers who always get forgotten," Simon Watt, biologist and President for Life of the Ugly Animal Preservation Society said.