Febreze: Live Commercial TVC

Smells fresh.

Published on May 07, 2012

Editor's Pick

You know those Febreze ads that are all over that see blindfolded people sitting in dirty, unhygienic places sprayed with the air freshener? Those ads drew some criticism from some folks that thought they might have been staged.

In response, Grey NY brings that experiment to life with a stunt in New York City. A shipping container that used to transport seafood was dropped in the Meatpacking District in New York and outfitted with Febreze plug-ins. People nearby were then blindfolded and led inside -- then asked: Where do you think you are?