March 2, 2007

You explain a concept to a client. You meet two weeks later to follow-up only to find that you've got to explain the concept over again. What happened? Did you do a lousy job of explaining? Or is the fault with the client's learning abilities?

Maybe one, both or neither. We forget easily.

Image too small and grainy? See the high quality full size graphic. You can save to your computer and use it in PowerPoint.

The Cone of Learning, developed by Edgar Dale in 1946 helps us understand what happens. After two weeks, we remember only 10% of what we read (bad news for a blogger) but 90% of what we do.

To improve recall, we need to engage our clients in more ways. What do you suggest?

Don't ask me. I spent my time creating the graphic ;)(And don't ask why the cone looks like a pyramid)

Volunteers in nonprofits have good intentions. Yet they sometimes complicate their lives by using old proprietary tools. The business world ...

About

We're all in marketing and need help to improve. Since 2007, Promod Sharma ("pro-MODE"), actuary to the wealthy, has shared what he's learned here.

Promod doesn't sell any marketing-related services. He's spent his entire career in the universe of life & health insurance. Through Taxevity, he assesses and addresses neglected insurance needs in Toronto, Ontario.