Mayor of the West Midlands, Andy Street, visited Wolverhampton this morning, prompted by the community campaign to ‘Save Light House’, the Black Country’s only independent cinema, from closure.

The campaign, launched in July has received huge support from customers, with ticket sales increasing by 26% so far, plus a 20% increase in social media following. There have also been significant business sponsorship and support discussions.

CEO Kelly Jeffs said “The public response has been incredible, but not a surprise, as we see everyday how much this place means to people, both as a cinema and as a unique community meeting place. The increase in admissions is currently keeping us open, however it is the major business investment to support us while we continue to grow and become sustainable which is still crucially missing. Without that we don’t have a long term future. Thousands of people, from students to pensioners are coming through our doors and the potential for branding and sponsorship is immense.”

She added “We asked Andy Street to come and visit as he knows how vital cultural centres are to the future of city centres. As shops become less of a draw, places like Light House, with the additional health benefits we offer, will be the future of our cities and will be the keystone of future city centre developments.

He has been committed to improving the infrastructure of the West Midlands through better public transport. Our key point is – we want those trams and trains to bring people INTO Wolverhampton, not just taking them to leisure elsewhere!”

Customers and supporters gathered in the centre this morning to speak to ITV News and The Express and Star about their passion for the cinema, which has been in its Chubb Building home since the regeneration of the former lock factory in 1991. The centre’s fortnightly deaf café was in session, plus representatives of the cinema’s new youth film project, U3A and artists from the city’s vibrant creative sector.