A well intentioned rant about the current state of Advertising, with particular emphasis on Big Dumb Agencies (BDA's) Because, no matter how bad you think it is, it's actually a great deal worse!
"Advertising is the rattling of a stick inside a swill pail." George Orwell.

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Google “Glass.” The next “Newton?”

Whilst
continuing to read my Sunday New York Times, I came across a piece detailing
the upcoming competition to Google Glass, which, as I have written before is in
itself, the world’s dumbest product, ‘cos humans were given stereoscopic vision for a
reason, Squinting through one eye while you have to keep tapping your stupid head
to change screens and walking into traffic is fucking dumb. Plus, you have to Bluetooth or tether it to your
phone to connect to the Internet, so you’ll need a bigger battery in both
devices. Anyway, according to the NYT, there are now devices coming on
the market for niche users. Loved the one for Triathletes. You can check your
heart rate while swimming, running and biking, you’ll need your iPhone to connect,
plus the extra big battery and the containers to keep everything dry. Shouldn’t
add more than 20 pounds while costing you thousands… Or, you could buy a
plastic Seiko watch for $20. Naaah, that wouldn’t be cool. There’s also some
really ugly “SpaceGlasses” from Meta that has hand-tracking, so you can do a
Tom Cruise and type on a virtual keyboard floating in the air… Oh, I almost
forgot… To make it work, you have to be tethered by a big fucking cable to your
desktop computer. You could always buy an iTrolley!

Comments

Google “Glass.” The next “Newton?”

Whilst
continuing to read my Sunday New York Times, I came across a piece detailing
the upcoming competition to Google Glass, which, as I have written before is in
itself, the world’s dumbest product, ‘cos humans were given stereoscopic vision for a
reason, Squinting through one eye while you have to keep tapping your stupid head
to change screens and walking into traffic is fucking dumb. Plus, you have to Bluetooth or tether it to your
phone to connect to the Internet, so you’ll need a bigger battery in both
devices. Anyway, according to the NYT, there are now devices coming on
the market for niche users. Loved the one for Triathletes. You can check your
heart rate while swimming, running and biking, you’ll need your iPhone to connect,
plus the extra big battery and the containers to keep everything dry. Shouldn’t
add more than 20 pounds while costing you thousands… Or, you could buy a
plastic Seiko watch for $20. Naaah, that wouldn’t be cool. There’s also some
really ugly “SpaceGlasses” from Meta that has hand-tracking, so you can do a
Tom Cruise and type on a virtual keyboard floating in the air… Oh, I almost
forgot… To make it work, you have to be tethered by a big fucking cable to your
desktop computer. You could always buy an iTrolley!