Nate Berkus and set decorator Cynthia McCormac on the Cougar Town set. Photo: TBS

Here's a new meaning to As Seen on TV: Tonight, you can watch a show and shop the look of a character's house simultaneously. Target is set to feature pieces from Nate Berkus's collection on the TBS comedy Cougar Town in the March 18th episode. In the episode, Busy Philipps's character, Laurie, goes shopping to update her condo and brings home over 30 Nate Berkus at Target items.

Viewers can sync to the show on ShopCougarTown.com, where products from the collection are highlighted with a red plus-sign. They can click on the symbol, which will take them to Target.com so they can get shopping. We chatted with Nate Berkus about his involvement with the special episode.

Housebeautiful.com: How do the pieces from your new Target collection fit with the decor style of Busy Philipps's character?

Nate Berkus: What you live with tells the story of who you are, what you love, and where you're headed. Set designers have the incredibly fun task of getting a character profile and designing the world that supports the storyline of who they are, as was the case with Laurie, Busy Philipps's character from Cougar Town. Laurie's all about color. She's eclectic, a bit kooky - the pieces that Cynthia, Cougar Town's set decorator, chose were spot on. There were lots of metallics and gold pieces, mixed in with color and bold patterns. It goes so perfectly with Laurie's personality and proves that telling your story in your space is all about how you edit and curate it.

What was your first reaction when you saw your Target collection integrated in Laurie's apartment?

I felt like I was in Where's Waldo, except it was "spot the Nate Berkus pieces." I love seeing how people use my pieces in their homes. And it's even more fun being on set, and seeing how the decor helped create Laurie's world. It really shows who she is as a character.

What was your favorite detail from the set? Or did you see one of your products incorporated in a way that surprised you?

My gold brass lamp is a favorite from the collection — pairing it with a flowery lamp shade was just perfect for Laurie. And I loved seeing the purple chevron rug, it couldn't have fit better in the space.

What other shows do you think your collection would work well in? What would be your dream show to feature your products in?

Well, if I'm dreaming, I'd love if Cam and Mitchell hired me on Modern Family to decorate their house (hint, hint casting). In general, I'm a big fan of so much television right now from House of Cards, The Mindy Project, and New Girl, I'd love to spy something I designed on their sets.