All posts by Lori Anderson

Last night, countless groups assembled in hotels, offices, restaurants, bars and coffee shops for fun and business reasons. They called or emailed each other to get together after work to discuss business growth, plan a business project or just “hang-out”. Some may have considered it as part of a membership obligation. Others were sales prospect…

As a business marketing to other businesses, you already know that it’s critical to embrace and optimize your social media efforts for all the ways it can extend your reach. But how do you turn social interactions into actionable leads, and more important, revenue? Can you really measure ROI, and if so, how? How do you…