Are You Guilty of Selfish Marketing?

by Theresa Baiocco

Marketing is inherently selfish. However, if it’s done right, the potential customer shouldn’t ever notice that. I recently fell victim to one gym’s selfish marketing when, on a rare urge to get fit, I was researching gyms. Here’s what happened: 1. I stopped by on a Tuesday afternoon to tour the facility and see if they were running any specials.Read the full article