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Description

Details

Opening your own business can be a dream come true. As a dedicated small-business owner, you likely have a detailed business plan, expertise in your industry, and the determination to succeed. All you need now is an effective marketing strategy that won’t break the bank. With all of the new media marketing options out there, where do you begin? Does your business need a company blog, Facebook account, Twitter feed, or all of the above? How do you communicate to your customers using this medium? How do you build online networks? How can you use all of this to your advantage?

In this book, authors Berkley and Walter answer all of these questions and explain why social media is such an important tool for small businesses.

Using case studies and real examples, the authors show you how to:

Become familiar with social media networks such as Facebook, Twitter, LinkedIn, MySpace, blogs and more

Create and execute a social media plan

Maximize the benefits of social media and avoid the pitfalls

Maintain your online presence efficiently

Build up your list of friends and followers

Network to effectively expand your customer or client base

Maintain a professional voice for your business

Additional Info

Additional Info

Subtitle

An Essential Handbook for Small Business

Market

Global

PDF Preview Download URL

http://www.self-counsel.com/docs/the_social_media_advantage.pdf

Operating System

This eBook is in the EPUB format and will work with any reading device (including iPad, Kobo, Nook, and Sony ereaders) or desktop software which supports this format or earlier versions. This includes Apple, Sony, Kobo, and Barnes & Noble ereaders. Learn more about buying and installing ebooks.

File Size

2.1 MB

ISBN

978-1-77040-908-8

Library Sales?

Not for sale to libraries.

Author Details

Author Details - Holly Berkley

Holly Berkley is a website producer and Internet marketing consultant with more than 15 years of experience. Her Internet marketing company, Berkley Web Strategies, merged with a top hosting and technology company to form Vantage Internet Services. Holly is now an independent consultant. She is also the author of Low-Budget Online Marketing for Small Business and Marketing in
the New Media, both of which have been used as college textbooks.

Amanda Walter is a PR professional who has worked inside some of the world’s largest AEC firms, and brings her hands-on experience to this book.