Lead the way in next-gen personalization.

You want to create experiences that keep customers coming back. You turn to personalization tools to help you test, target, and optimize, but that’s just the beginning. What you need is a personalization engine. One that lets you experiment across all customer channels. That uses powerful machine learning for large-scale personalization payoffs. And is informed by your other digital marketing efforts.

Take control.

Now you can personalize across all customer channels and touchpoints. Manage A/B and multivariate testing to learn what experiences your customers prefer.

Achieve scale with AI.

With artificial intelligence and machine learning, you can finally personalize for every customer — at a speed and scope that’s never seemed possible until now.

Get better business results.

Give customers what they want — right when they want it. A better customer experience increases clicks, conversions, and loyalty.

How top brands are succeeding with personalization.

When you think about driving a personal customer experience led by the strength of artificial intelligence, it's not just pie-in-the-sky theory. Here are two leading brands making it work today.

Sky UK Gives Millions of Customers a Personal Touch

“We believe that relevant experiences delivered through the right channel are
essential to building customer loyalty. Adobe Experience Cloud enables us to
offer individuals personalized interactions that increase our reach and
returns.”

Deliver AI-powered personalization.

We help you start personalizing in simple ways and then expand your capabilities over time. Our personalization engine, built with Adobe Target and the help of Adobe Analytics and Adobe Audience Manager, is powered by the AI and machine learning of Adobe Sensei to help you tackle your most complex customer experience challenges.