Panama City News-Herald from Panama City, Florida · Page 73

(J) iMi-d J. mvNoiM TMMCSO ee Instead of tdling us not to smoke, maybe they should tell us what to smoke. For years, a lot of people have been telling the smoking public not to smoke cigarettes, especially cigarettes with high 'tar and nicotine. But the simple fact is that now more Americans are smoking than ever before. Evidently many people like to smoke and will keep on liking to smoke no matter what anyone says or how many times they say it. Since the cigarette critics are concerned about high W and nicotine, we would like to offer a constructive proposal. Perhaps, instead of telling us not to smoke cigarettes, they can tell us what to smoke. For instance, perhaps they ought to recommend that the American public smoke Vantage cigarettes. Vantage has a unique filter that allows rich flavor to come through it yet substantially cuts down on 'tar and nicotine. We want to be straightforward. Vantage is not the lowest 'tar and nicotine cigarette. But it well may be the lowest 'tar and nicotine cigarette a smoker will enjoy smoking. The truth is that smoke has to come through a filter if taste is . „. to come through a filter. And where there is taste there has to be some'tar! But what good is a low 'tar cigarette if the smoker has to work so hard trying to pull the flavor through, he feels like he's sucking on a pencil? Vantage gives the smoker flavor like a full- flavor cigarette. But it's the only cigarette that gives him so much flavor with so little 'tar' and nicotine. A statement of simple fact we believe all of us can endorse. And that you can experience in your next pack of cigarettes. VANTAGE MieWtHb u inuiiiMuiiH VANTAGE MENTHOL US OSz, FILTER 0a «cc 0 Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. JER US 08"* Filter: 11 mg. "tar". 0.8 mg. nicotine. Menthol: 11 mg."taf. 0.9 mg. nicotine, av. per cpiette. FTC Report MAR. 74.