Street Fight Daily: Nokia Maps ‘Here’, Airbnb Launches Local Guides

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Nokia Maps a Course for Its Location Business, Unveils “Here” Cloud Service (AllThingsD)
Aiming to make better use of its location assets, Nokia on Tuesday introduced a cloud-based service called Here. Nokia CEO Stephen Elop has said that location will be one of five key businesses for Nokia going forward, alongside smartphones, basic phones, patents and cellular infrastructure.

Airbnb Launches Neighborhoods For Hyperlocal Travel Guides (Forbes)
Airbnb launched a new product called Neighborhoods Tuesday that gives travelers in-depth guides to local neighborhoods in cities. The new product highlights one of the best reasons for using Airbnb when traveling: the unique neighborhoods that travelers might never otherwise see.

GrubHub ‘Track Your Grub’ Lets You Keep Tabs on Your Order (PC Mag)
GrubHub, the top U.S. online and mobile food ordering service, today rolled out a new set of features called “Track Your Grub” that lets users keep tabs on their order in real time. With the new service, you’ll get real-time text messages when the restaurant starts working on your order, and when the food is out for delivery.

Loyalty Rewards Startup LocalBonus Launches An iPhone App, Expands To 10 Cities And 1,200 Merchants (TechCrunch)
LocalBonus is launching an iOS app to make its rewards program even easier, and is doubling the number of markets that users can collect rewards in. Users don’t need an app to collect rewards — there’s no “checking in” required for them to receive credit for a purchase. Instead, rewards are automatically provided whenever they use a credit or debit card in a supporting merchant location.

AmEx Further Blurs the Lines Between Physical and Digital Worlds With Its Latest App Upgrades (Venture Beat)
With a new update to AmEx’s iPhone app, cardholders can get location-based offers based on their preferences. AmEx already allows cardholders to load offers on to their credit cards in partnership with Facebook, Twitter, and Foursquare. Now, they can be alerted when they are within 2 miles of one of those businesses.

Hipmunk Adds New Context to Hotel Bookings, Sees Rise From Airbnb Listings (GigaOm)
Looking to book a hotel, and want to know what the local neighborhood is like, or what amenities it offers? Hipmunk is rolling out a new hotel booking format on Tuesday, attempting to give users more flexibility around their bookings and tailoring the experience more closely.