I like to think of SEO (Search Engine Optimization) as a competitive sport, like swimming. There’s a lot of hard work, strategy, and physical fitness that goes into being an Olympic swimmer like Michael Phelps, but we can ‘reverse engineer’ the steps taken by our competitors to succeed.Continue reading →

Keywords drive SEO and AdWords. Users input keywords into Google, and even if they “talk” into their phone, Google parses their sentences to identify keywords and infer what they really want. Continue reading →

You’re a business owner: perhaps a hair dresser, a divorce attorney, a massage therapist, a local Sushi restaurant or any of the myriad of local businesses that depend on Google and Bing searches, as well as local reviews, to bring in new customers. Continue reading →