Ivory Ella Partners with Nonprofit Operation Warm to Provide Brand New Coats to Entire School

Ivory Ella Associates give schoolchildren winter coats made just for them

Norwich, CT. – More than one in four children in Norwich live in families with incomes below the federal poverty line. Necessities like warm winter clothing can be hard to come by when food, housing, heat and healthcare take priority.

Ivory Ella is partnering with Operation Warm, a national nonprofit dedicated to providing brand new winter coats to children in need, to help alleviate the financial burden of a brand new coat for hundreds of families in Norwich.

On Wednesday, Oct. 10, Ivory Ella will provide 350 brand new coats to children in need at John B. Stanton Elementary School in Norwich through its partnership with Operation Warm. Operation Warm identifies children by qualification for the federal Free and Reduced Meal (FARM) Program. John B. Stanton Elementary School has 97% of its students living in need.

“As a former educator, this event really hits home for me,” Matt Fiano, Ivory Ella Co-founder, says. “So many factors can affect a child’s life and their ability to get a proper education. People don’t often realize how frequently food, clothing and shelter are main concerns for kids. Every little bit helps towards easing their minds and allowing them to focus on school. Additionally, it’s one less thing a parent needs to worry about to provide for their child.”

“Ivory Ella is a company that brings a sense of purpose to everything they do. Each year, they perform truly amazing work fundraising for elephant conservation,” explains Grace Sica, Operation Warm’s Vice President of Corporate Partnerships. “We and the children in Norwich are so excited for their donation of winter coats, which fits well with Ivory Ella’s tagline – ‘good clothes for a good cause.’”

Ivory Ella employee volunteers will visit John B. Stanton Elementary School to personally fit each child with a brand new winter coat in their favorite color and help them write their name in the interior tag which reads, “Made Just for You.”

Media is welcome to attend.

John B. Stanton Elementary School

386 New London Turnpike, Norwich, CT

Wednesday, Oct. 10, 2018 – 9am – 11:30am

About Operation Warm

Operation Warm is a national nonprofit that creates brand new, high-quality coats for children in need. Every child, regardless of their economic situation, deserves a brand new coat. We partner with compassionate individuals and organizations across North America to give a gift of warmth, confidence and hope to millions of children in need. Operation Warm believes a brand new coat is more than a coat, promoting self-esteem, school attendance and outdoor play.

To learn more about Operation Warm, visit OperationWarm.org.

About Ivory Ella

Ivory Ella was founded in 2015 by a group of friends with an entrepreneurial spirit who decided to pool their design expertise and social media know-how to save the elephants. Their mission is to create “good clothes for a good cause” and to inspire the next generation to help eliminate the elephant crisis. To date, Ivory Ella has raised over $1.6 million for Save The Elephants and other charitable organizations by donating 10% of their profits annually to elephant conservation, health, childhood education, social services and veteran-related charitable organizations. Celebrity fans include Cara Santana, Selma Blair and Lucy Hale!

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