La Cucina Italiana has landed in the U.S.

La Cucina Italiana is Italy's most influential cooking monthly, and this year it turns 90. Today, just as in the past, La Cucina Italiana, Italy’s first and only food and wine magazine with a kitchen in the editorial office, presents a contemporary take on its longstanding commitment to
promote all that’s beautiful and good in food and drink.

The constantly-evolving brand boasts a total audience of more than 7 million, a prestigious cookery school and a series of partnerships and brand extensions, and is about to launch in the U.S. market.

The La Cucina Italiana brand comes to the U.S. as a wholly unique content provider. The launch debuts online with the first La Cucina Italiana website, (https://www.lacucinaitaliana.com) for the American market. The website offers seven channels entirely devoted to the world of food and wine, from culinary trends to local events, journeys in search of regional flavours to chefs’ secrets. It also features more than 25,000 recipes, ranging from traditional cuisine to contemporary cooking, with video tutorials and
plenty of news.

The quarterly La Cucina Italiana magazine will be previewed on 10 October at New York’s Eataly Flatiron. It features more than 100 recipes designed for the U.S. market, from updated versions of family recipes to regional desserts, traditional 'Made in Italy' specialities to foodie travel guides. There are unexpected pairings like wine and pizza, and exquisite party panettoni in new vegan variants.

All this is accompanied by a geolocalized weekly newsletter with the latest info about upcoming new Italian restaurants, food and wine tasting events and recipes for classic Italian dishes interpreted by renowned American chefs.

La Cucina Italiana was acquired by Condé Nast in 2013, and has grown rapidly, thanks to the development of the brand. For the first time in its history, Condé Nast Italia - headed by CEO Fedele Usai - is exporting an Italian brand overseas, with an internationalization programme designed by business director Alessandro Belloni.

“Our expansion demonstrates how a brand acquired in 2013 and entirely managed by Condé Nast Italia can become international and multi-media”, says Francesca Airoldi, CMO at Condé Nast Italia. “Our mission is not only to export the excellence of Made in Italy food and cooking, thanks to a unique editorial hub that will coordinate all the activities of the American editors, but also to guide and support Italian brands with a communication platform focused on the demands, needs and specific characteristics of overseas markets.”

“For us it’s enormously gratifying to be able to export our concept of conviviality around the world and create a model of editorial development that’s unique”, says Maddalena Fossati, director of La Cucina Italiana and La Cucina Italiana International.

Thanks to the strategic and operational direction taken by Condé Nast, La Cucina Italiana is exporting its national vision of food and wine culture to the United States, with the aim of becoming the number-one point of reference for genuine Italian cuisine.

La Cucina Italiana is currently published in Italy, the Czech Republic, Turkey and Serbia.