​Melinda Emerson says content is currency. But once you've got that content, how do you share it? Social media is the obvious answer, and I'm willing to bet you're already doing that. So here are three other lesser-known content-sharing suggestions that Emerson says could pay big dividends for your business:

The millennial generation is a complex group. They are relentlessly stereotyped, but they don’t want to be defined. They don’t like being marketed to, but they make up 86 million people in the U.S. They also control $1.3 trillion in consumer spending, and soon they will pass the boomers in spending power. So despite all of their quirks and complexities, they can’t be ignored.

When Miller bought technicaljobs.com in 1996, it was novel for a small business to have its own website — so much so that she says the Baltimore Business Journal wrote a story about it. These days, it's one of the most basic ways of validating a business's legitimacy.

Every week, Bizwomen offers some insight on the women who are likely to make headlines over the next seven days. It's a list of women we will be watching, and we think you should be watching them, too.