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Outdoor advertising or Out-of-Home advertising is most effective for marketers that are (1) launching a new brand or product in any city (2) doing marketing in a developing country for the following reasons:

(1) Launch of New Brands and Products: Outdoor advertising provides new brands a big impact feel and helps mark the cityscape that announces the presence of a new brand in town. It is a bit like driving an elephant through main street 24/7 in the key areas of the city. Outdoor advertising will definately make the target audience notice.

(2) Marketing in a Developing Country: Most other mass media such as television or newspapers have inherent barriers to audience such as language and literacy issues or simply the cost of buying a television. Furthermore, such content media are either heavily fragmented or highly limited - ie 26 newspapers in Sri Lanka which has a population of about 20mil.

Looking at the supply spectrum of Outdoor advertising in developing countries, the city centre are usually very defined and limited in scope to ensure perfect targeting. Nothing like a picture to say a thousand words! Thus Outdoor advertising can provide a high value proposition for maximum ROI.

Outdoor advertising in Myanmar is one of the key means to reach out to your target audience. This is a paranoma view of the most prominent cross junction in Yangon. It is the cross junction of Sule Pagoda Road and Bogyoke Aung San Road; better known as the junction opposite Traders' Hotel and Sakura Towers. It is also where Bogyoke Market and the Yangon Central Railway are. Bogyoke Market, or Central Market is a major tourist destination with dozens of tiny stalls selling antique, Burmese handicraft and jewellery, art and clothing. Burmese jewellery are very famous especially for Burmese Jade. Many locals also go there for medicine, foodstuffs, garments, foreign goods and currency exchange.

Myanmar is under much global attention these days as it sheds its isolation. In fact, I can personally attest to how Myanmar is struggling to handle new surge in visitors as I scrambled to secure confirmed flights and hotel bookings for my trip a couple of weeks ago in Mar 2012.

Yesterday, pro-democracy leader Aung San Suu Kyi, won her first bid for a seat in parliament. This is a watershed event of good and more things for Myanmar in the near future.

Aside from Yangon, other key cities in Myanmar include Naypyidaw, its capital city, as well as Mandalay. On my way to Naypyidaw, I spotted this amazing sight. Perhaps I should run a "funny caption contest" on this.

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In one way, that is the truth
about setting up billboards. The monthly rate of having billboards displayed is
quite high; it can cost you up to almost 1000 dollars per month. However, there
are a lot of good things in return. Most usually, for other types of media advertising, you would
have to pay about the same priceto have your ad
posted but with little effect and exposure. On the other hand, for billboard
media, you can feel the effects on your business almost instantly. Research
suggests that people spend more and more time outdoor than before. Therefore,
displaying billboards are the best way to capture people’s attention on the
move. The study shows that 70% of us “often look at
the messages on roadside billboards and more than one-third (35%) are
reported to have looked at an outdoor ad each or most of the time they
pass one.” In conclusion, billboard advertising really isn’t as
expensive as you might think. Your brand could be seen and remembered by
hundreds of thousands of pot…

24 hours, 7 days a week constant exposure >You
can never turn them off. It is not
something people can click to close a window or turn the page to make it stop
‘bothering’ them by being in their sight. Be it day or night, rain or shine,
outdoor media stay there no matter what, continuously transmitting messages
that they are supposed to. >The
airport is a good example of a constant exposure, where there are people walking
around 24/7. The CIMB lightbox at Jakarta International Airport, one of the
busiest airports in the world, is located at the International Departure
boarding area. >Alternatively,
there is also the highway in Jakarta. Being labeled one of the ‘worst traffic
in the world’ means that it has one of the highest vehicular traffics too. With
this fact, it is for certain that the billboards located there are being seen
by thousands of people each day.

According to a Techcrunch article - by Jonathan Sills - OUTDOOR IS THE NEW BLACK It is clear the outdoor advertising is making a comeback, and more so for advertisers from the digital and technology ones. In fact, the higher the propensity smartphone savvy consumers, the more evident the use of outdoor advertising. Digital advertising and outdoor advertising are highly complementary for the following reason
1. Both digital advertising and outdoor advertising reaches the highly mobile and always on the move consumer
2. Digital advertising creates a pull effect when the consumer searches for the content and the consumer is usually hooked on its digital platform of choice. More and more consumers are turning to adblocking due to over exposure and concerns for data protection. Outdoor advertising can reach these consumer where other analog media such as newspapers, TV, radio and magazines cannot since ALL such information needs are replaced by online channles.
And so far, as I know, …