Campaigns Overview

The Campaigns Overview is an Enterprise report updated weekly on Mondays for a wide range of metrics in the categories of Rank, Google Analytics, Google Search Console and Social Analytics, across all campaigns in an account.

This report is intended mainly for your internal use, however, it may be added to a Marketing Dashboard to share with your clients.

Campaigns Overview Report

Mobile Performance Report

In this example, we're displaying the campaign name, search engine, number of keywords and the following metrics:

Average Rank: the average rank of all campaign keywords for 1 day based on the last Monday of the report date range (e.g., if the date range is April 1 - April 30, 2019, then the data will be based on Monday, April 29th).

Visibility Score: the visibility score for all campaign keywords and selected search engines for 1 day based on the last Monday of the report date range.

Visibility Trend: a graph of daily visibility scores for a 30-day period ending on the Monday that the data was last updated (i.e., the Monday prior to the last day of the report date range).

Rank Position Stats: the number of times that campaign keywords ranked in the selected position ranges for all the selected search engines, during the 30 day period ending on the last Monday of the report date range. For example, if 10 keywords ranked in positions 1 through 3 for 30 days on 2 search engines, then that equals 600 rankings in positions 1-3 (10 x 30 x 2).

Traffic Analysis Report

All Traffic metrics require that campaigns be integrated with each domain's Google Analytics profile. Google Analytics data in this report is based on the 30-day period leading up to the Monday that the report was updated. Please refer to the Google Search & Ad Metrics Glossary section below for more information regarding the metrics available in this report.

Search & Paid Ad Performance

Example of Metrics from Google Search Console & Ads
Impressions, clicks, CTR and Average position are based on Search Console API data availability. Google usually makes this data available 3 to 4 days after they collect it (i.e., if you select a report end date of March 31st, it can be April 4th before the data is available via the API). Search Console integration is required for each campaign in order to display data for these metrics.

SERP Features, Average Rank and Visibility

Example of SERP Features Appearances, Average Rank and Visibility Score and Trends
In addition to enabling the display of average rank, visibility score and visibility trend in Report Options, you may choose to add any of the following SERP Feature appearance metrics to your report:

Report Options

Date

Select a date range. Important! The report data will be based on the Monday before the last date selected because this is a weekly report that is updated on Mondays. For example, if the data range is April 1, 2019 - April 30, 2019, then the report data will be based on an end date of April 29th because that is the last Monday in April 2019.

Display

Custom Report Title (optional): enter a custom title to display at the top of your report.

Campaign Details

Display or hide the following report columns:

Create Date: this is the date that the campaign was created in Rank Ranger. If you need this date to reflect when you began working on the campaign (e.g., if you import historical data from another tool), then this date may be modified in the Campaign General Settings > Advanced Settings screen.

Campaign Name: the name entered in the General Settings screen

Campaign URL: this is the primary website address entered in the General Settings screen

Search Engine: displays as search engine logo icon and country flag

Search Engine Name: if you have entered a custom search engine name (e.g., Google Los Angeles) in the search engine custom location & options, then that name will display in this column.

Keywords #: the number of keywords currently tracking in the campaign

Search Engines #: the number of search engines being tracked in the campaign

Rank Metrics

Average Rank: the average rank of all campaign keywords for 1 day based on the last Monday of the report date range (e.g., if the date range is April 1 - April 30, 2019, then the data will be based on Monday, April 29th).

Visibility Score: the visibility score for all campaign keywords and selected search engines for 1 day based on the last Monday of the report date range.

Visibility Trend: a graph of daily visibility scores for a 30-day period ending on the Monday that the data was last updated (i.e., the Monday prior to the last day of the report date range).

Rank Position Stats: the number of times that campaign keywords ranked in the selected position ranges for all the selected search engines, during the 30 day period ending on the last Monday of the report date range. For example, if 10 keywords ranked in positions 1 through 3 for 30 days on 2 search engines, then that equals 600 rankings in positions 1-3 (10 x 30 x 2). Options include:

Rank 1-3

Rank 4-10

Rank 11-20

Rank 21-30

Rank 31-50

Rank 51-100

Rank 100+

SERP Features Appearances

Display or hide the following SERP Features Appearances columns to view the total number of times they appeared in search results:

Featured Snippet

Hotel Pack

Image Box

Google for Jobs Box

Knowledge Panel

Local Pack

Related Questions

Top Stories

Video Carousel

Google Analytics Traffic - Total

All Traffic metrics require that campaigns be integrated with each domain's Google Analyitics profile. Google Analytics data in this report is based on the 30-day period leading up to the Monday that the report was updated. Please refer to the Google Search & Ad Metrics Glossary section below for more information regarding the metrics available in this report.

Search Console

This section of the report is based on Search Console API data availability. Google usually makes this data available 3 to 4 days after they collect it (i.e., if you select a report end date of March 31st, it can be April 4th before the data is available via the API). Search Console integration is required for each campaign in order to display data for these metrics.

Please refer to the Google Search & Ad Metrics Glossary section below for more information regarding the metrics available in this report.

Campaigns

Select the campaigns that you want included in this report using one of these methods:

Select individual campaigns

Select All or None

Use the Industry filter (industry can be set in the campaigns General > Advanced Settings screen)

Use the Profile filter (profile can be set in the campaigns General > Advanced Settings screen)

Users

Individual or multiple account users can be selected in order to filter the report for campaigns managed by specific people or teams.
Associate a user as the campaign manager in the campaign's General > Advanced Settings screen.

Search Engines

This list contains all the search engines that are associate with all of the selected campaigns. Select the search engines for which you want data included in the report (e.g., if you want to compare the performance of a group of campaigns on Google Mobile USA, then only select the Google Mobile search engine of the country you want reports for).

Click the Apply Changes button whenever you make any changes to Report Options.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Enterprise Account Features

Designed for marketing professionals who manage major brands or large numbers of clients, Rank Ranger Enterprise provides scalable access for teams, ensuring that everyone has the tools they need to be successful.

In addition to our standard plan features, Enterprise plans include:

Campaign Archive allows storage of campaign settings and history for future reference, and ability to reactivate campaigns when needed, for efficient management of account resources.

Google Search & Ad Metrics Glossary

Wondering what some of the Google metrics in our reports and graphs mean?

Ad Clicks

Displays the number of times viewers of a banner click on an ad to view the full offer.

All Users

Total of new users and returning users for a given period of time.

Assisted Conversions

Google's measure of any interaction, other than the final click, that led to a consumer converting on a website.

Assisted Value

The total value of the conversions assisted by the channel.

Attribution

The process of assigning credit for sales and conversions to touchpoints in conversion paths.
Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.Refer to this Google Support document for more information.

Avg. Time on Site

Displays the average length of time a visitor spent on a particular page or set of pages.

Avg. Value

A calculation of Event Value / Total Events.

Bounce Rate

Displays the percentage of single-page visits (i.e. visits in which the person left your site from the page they entered through without going deeper inside your site).

Completions

The total number of users who have completed all elements defined for a particular goal.

Conversion

A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion).Refer to this Google Support document for more information.

Conversion Rate

The number of conversions divided by the number of total ad clicks that can be tracked to a conversion during the same time period.

Cost

The total cost of Google AdWords campaigns, in currency units defined by the Google account user.

Channel Grouping

A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name.Refer to this Google Support document for more information.

CPC (Cost Per Click)

Cost-per-click is the average cost an advertiser paid for each click on search ad(s).

CTR (Click Through Ratio)

Displays the Click-through-ratio for an ad. This is equal to the number of clicks divided by the number of impressions the ad received.

Dimension

A descriptive attribute or characteristic of an object that can be given different values.
For example, a geographic location could have dimensions called Latitude, Longitude, or City Name. Values for the City Name dimension could be New York, London, etc.Refer to this Google Support document for more information.

Event

A type of hit used to track user interactions with content. Examples of user interactions commonly tracked with Events include downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays.Refer to this Google Support document for more information.

Event Value

A calculation of Total Event * Value.

Exit Rate

How often users end their session or leave the site after viewing a particular page.

Goal

A configuration setting that allows you to track the valuable actions, or conversions, that happen on a site or mobile app.
Goals allow you to measure how well your site or app fulfills your target objectives.Refer to this Google Support document for more information.

Hits

An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.Refer to this Google Support document for more information.

Impressions (Ads)

The measurement of how many times an ad is shown.

Impressions (Search Console)

An impression is the display of a website link in search results or an advertisement. This metric accounts for the total number of impressions recorded by Google for a website or ad campaign.

Last Interaction Conversions

The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel is primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as last interaction.

Last Interaction Value

The total value of the conversions completed by the listed channels.

Metric

Individual elements of a dimension that can be measured as a sum or a ratio.
For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city.Refer to this Google Support document for more information.

New Users

New Users is based on Google's ga:newUsers metric and represents the number of sessions marked as a user's first sessions.

New Users %

New Users % is based on Google's ga:percentNewSessions metric that represents the percentage of sessions by users who had never visited the site before. It does not represent the number of new users between one period and the previous. In this Google Developer document, it is described as the calculation of ga:newSessions / ga:sessions

New Visits

Displays the number of new visits by people who have never been to the site before.

Organic Traffic

Number of users who find your website ‘organically’ through search results, as opposed to via a paid ad, clicking a link on another site, or from a bookmark they already have saved.

Paid Traffic

Number of visitors to your site who came there via Google Ads, paid search keywords and other online ad campaigns.

Pageviews

An instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.Refer to this Google Support document for more information.

Permission

The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data.Refer to this Google Support document for more information.

Property

A sub-component of an Analytics account that determines which data is organized and stored together.Refer to this Google Support document for more information.

Revenue

Specifies the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.

Roll-Up Reporting

A feature of Roll-Up Properties, which aggregate data from multiple source properties into a single property.Refer to this Google Support document for more information.

Sampling

The practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set.Refer to this Google Support document for more information.

Segment

A subset of sessions or users that share common attributes.
Segments allow you to isolate and analyze groups of sessions or users for better analysis.Refer to this Google Support document for more information.

Session

The period of time a user is active on your site or app.
By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session.Refer to this Google Support document for more information.

Sessions with Event

The number of sessions during which an Event was recorded.

Source / Medium

Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).Refer to this Google Support document for more information.

Tags

Referring to Google Tag Manager, a Tag is a snippet of JavaScript that sends information to a third party, such as Google. The Analytics tracking code is an example of a tag.Refer to this Google Support document for more information.

Total Events

A total of Events (executions of a specific action) that occurred on a website during a specified period of time.

Unique Events

The number of unique events that occurred on a website during a specific period of time.

Unique Page Views

The number of times a page was viewed during a specific time period.

Views

The number to views a website or specific web page received during a report period.

Visits By Medium

Displays the number of visits by medium through which your site was reached. For example, every referral to a website also has a medium. Possible mediums include: "organic” (unpaid search), "cpc” (cost per click, i.e. paid search), "referral” (referral), "email” (the name of a custom medium you have created), "none” (direct traffic has a medium of "none”).

Visits By Source

Displays the number of visits by source that brought visitors to your website. For example, every referral to a web site has an origin, or source. Possible sources include: "google” (the name of a search engine), "facebook.com” (the name of a referring site), "spring_newsletter” (the name of one of your newsletters), and "direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

We will update this periodically, but in the meantime if there are metrics you're curious about that aren't listed in this glossary, please refer to this Google support document.