The Middle East leg of the tour in December and January reached important clients in Dubai, Abu Dhabi, Riyadh, Khobar and Kuwait.

Last week, the nearly 60,000 visitors to Mobile World Congress had the opportunity to gain hands-on experience with Ciena’s intelligent infrastructure solutions, including some of the most advanced Carrier Ethernet and optical network technologies on the market.

Following the successful event in Barcelona, Ciena’s roadshow heads back to the UK before returning to the road to continue its European tour - Paris being the first stop.

EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition vehicle, which is branded, with multi-lingual capacity that allows different graphics to be used for each country.

The interior enables Ciena to deliver a bespoke event for each client they visit, from workshops to theatre style. It includes a reception area, specially designed fully air-conditioned server rack to demonstrate and store the high-tech

Justin Isles, Client Services Director at EMS said: “Ciena’s arrival at Mobile World Congress marks a highly successful 12 months engaging with the worldwide market in a campaign that has broken international boundaries. Each new country has enabled the Ciena team to build relationships face-to-face with a vast number of customers, providing a valuable new business platform.

“The success of the Ciena roadshow has been a tribute to the highly effective, and often complex operational solutions that we can deliver to organisations, which have a real impact on the bottom line.”

Ciena is one of a growing portfolio of EMS clients who are benefitting from technology demonstration roadshows. Other clients include Dell, Samsung and IBM.