The Advisory Board that organizes the annual conference has expanded the content and adopted a whole new format. In addition, it has extended the invitation list to include leaders at all partner levels, including partners in charge of marketing, business development, human resources as well as the managing partners of firms.

This year, The Advisory Board is also partnered with the Association for Accounting Marketing to incorporate AAM's Executive Level Marketing Conference with Winning is Everything. The conference will include speakers and workshops designed to meet the specialized educational needs of experienced AAM members and firm leaders.