We are talking about Google, the tech giant who has been making its marking since the inception. From making the world’s greatest and biggest search engine to guiding the technological nutshell to an imaginary world, Google is paramount and pioneer in inventing devices, applications, software and technologies that makes revolutionary impacts to the people and lifestyle around them.Their developers’ team thrive to formulate and come up with something new every day be it, Google Apps or Android or any other Google Products. Their upgrades and updates are immaculate andimmense to an extremely positive approach.

As we know that mobile trend has become a radical in today’s startup world, all the businesses including enterprises are focusing on their mobile applications to enhance their revenue or leverage more business. The turfs and troughs of the application development market is fluctuating because of the dramatic and dreadful competition.

Talking about the enterprise mobile applications in detail, it is important to note down the recent announcement of Google that they launched an app maker to build custom enterprise mobile application. In this article, we will learn about it and how it can be beneficial for the enterprise business.

As per the Official Words from Google, it is something as: “App Maker is a low-code application development tool that lets your organization build and deploy custom apps easily and securely, on the same platform that powers G Suite.”

Developers using App Maker also get to work with Google’s Material Design architecture and give apps a very Google-centric approach.“An opportunity for enterprises to create internal mobile apps” would be the simplest explanation for the Google App Maker. Smart entrepreneurs have known that a mobile application is necessary for growing their business. Apple owners can do many things that android users can’t. That’s why Google has to be making efforts to have an upper hand.

How will it be helpful?

App Maker is for both smaller, entry-level businesses, as well as top dog corporations. No matter how big or small a business is, their profile or history might have led them to a point where they do not have the necessary IT department or programming skills to conduct a full-blown mobile app development process. For cases like this, Google banks on the success of App Maker, which makes app development a walk in the park, and also highly accessible.

The application completely removes lack of experience or even highly talented IT personnel getting in the way of a business joining the mobile phenomenon where mobile devices and mobile apps are gradually taking over in both popularity and applicative functionality. Its steady curve is making an impact in Enterprise App Development.

Google is advancing to create internal applications that can accomplish various company tasks. The seller here is that App Maker can help you develop your own app at a really fast pace, without needing to employ a mobile app developer to handle it as they would take on a full-blown developing project from scratch.

Doubt about its integration and adaption?At the first place, we’re talking about introducing a completely new concept to an enterprise with theoretically no backing information on the matter, it would be riffed to have App Maker require resources that were never available or a concern for said environment.

Those who choose to use App Maker do not have to fear about integrating App Maker into their regular mobile workflow, especially if they were already working with Google services. App Maker comes with full support and integration for all other Google products and services such as Gmail, Google Maps, Google Translate, Google Drive, Google Docs, Google Contacts.

Now that, Google has jumped onto the mobile application development business, it would be a fearful situation for all the app development company who solely depends on making apps and outsourcing it. We will have to look at the aspect at the future instincts as how will it benefit the developers and the third party users too. Time will tell.