Recordbreaker: Florio
BRADY'S BUNCH

Let's hear it for Christine Miller and the MPA for that splendid promotional insert applauding magazines as "the medium of the moment." But wouldn't it have been nice if they spelled "millennium" correctly, with two "n"s?

Those annual Hugh Hefner First Amendment awards will be handed out Nov. 5 in N.Y. This year's honorees, Goodloe and Jean Sutton of The Democrat-Reporter, Linden, Ala., Lee Brawner of the Oklahoma City Library and Waterbury, Conn. high schooler Tisha Byers.

Top PR and marketing exec Karon Cullen, who'd run things for the classy Ritz-Carlton hotel chain in Atlanta, takes over as VP-marketing for Celebrity Cruises in Miami. The cruise biz is big and only getting bigger.

Watch for Metropolitan Home's March/April number, themed "The pros at home." The Hachette Filipacchi every other monthly mag (which once belonged to Meredith as Apartment Life) takes readers inside the homes of leading designers, architects, retailers, gardeners, chefs. Lots of trade secrets. I lunched with Editor Donna Warner and Associate Publisher Anne Triece who tell me circulation now tops 600,000 and demographically ranks at or near the top in most categories, topping Architectural Digest in college grads and professional/managerial. Interesting facet, both women worked for Meredith and moved with it when the mag was sold.

Longtime Crain (Ad Age, etc.) editorial exec Colby Coates is now editing the monthly Empire State Report, based at 270 Madison Ave. but covering Albany from the governor's office to legislature, courts and agencies.

Golf & Travel was saluted by the Florida Magazine Association for best new magazine, best overall design and best media kit. No mention whatsoever of the neat column I write for them.

Does Martha Stewart ever rest? Now she's expanded her Kmart line with new window shades, cotton knit sheets, cafe curtains and down comforters. Next, thatched roofs?

I don't care what anyone says, I think those Steve Young-Jerry Rice commercials are funny.

Tom Florio reports the November Conde Nast Traveler is "a record issue."

The U.K. edition is now a year old and they're testing an Italian version.

At Maxim, Steve Colvin says the first publisher's statement submitted to ABC shows the magazine's delivering 481,000 on a rate base of 350,000. Steve claims the newsstand sales during the first half topped Esquire, Details, Rolling Stone and even Sports Illustrated. Can this be so?

Here's the essential fallacy of the Clinton argument, "Let me be about the people's business: the economy, Kosovo, Saddam . . . ": Isn't that what he was supposed to be about when he was sporting in the Oval Office and making dirty phone calls?