Apple's Senior Vice President of Worldwide product marketing Phil Schiller speaks about the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. (Photo by Kevork Djansezian/Getty Images)

Apple CEO Tim Cook speaks at the event introducing the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time Cook introduces a new product since Apple co-founder Steve Jobs resigned in August. October 4, 2011 in Cupertino, California. (Photo by Kevork Djansezian/Getty Images)

Apple's senior vice president of Internet Software and Services Eddy Cue speaks about the “Find My Friends” application during introduction of the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. (Photo by Kevork Djansezian/Getty Images)

Apple's Senior Vice President of iOS Scott Forstall speaks at the event introducing the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. (Photo by Kevork Djansezian/Getty Images)