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Chip Card Technology

American Express is rolling out their chip card campaign and needed a short animation piece that would run inside their newly outfitted campaign RVs. Designed to tease chip technology to consumers, the piece uses simple iconic elements and motion effects to tell the story. Working in connection with their agency, CC Group of New York, KMG supplied a series of storyboards as the piece took shape alongside the interior design for the RVs. Passing through multiple versions as brand objectives evolved, the final piece was ready by deadline.