myTrue (now Evolve)

2015/2016 • Consultant

UX/UI, User Testing, Branding, Visual Design.

myTrue started out as a CRM app for dating. Engaging Users started working with myTrue in their early stages to start turning their ideas into prototypes and first MVP app to test with beta users. As the feedback started coming in the app goals and needs have changed. The screens, persona and outline of goals are all a snapshot in time during that evolution. Testing and design included on-boarding concepts, management of data input and analysis as well as visual display and organization. We also offered advice for strategy, branding and hiring along the way.