In addition to what Trent said, the moral failings of Tiger, Kobe and others were not directly tied to his athletic achievements.

I certainly don't consider Tiger a role model for marriage, but I still appreciate his talent and work ethic with regards to golf. So I think from marketing standpoint for golf apparel, the sponsorship still works. When you think of good golfers whose name comes up first. Unless you are serious golf fan familiar with the world rankings, it's still Tiger.

"He who is without sin among you, let him be the first to throw a stone" -- some dude

Dude from the Big Lebowski?

The pain that hurts the worse is the imagined pain. One of the most difficult arts of racing is learning to ignore the imagined pain and just live with the present pain (which is always bearable.) - Jeff