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Kupas bisnis personal branding

3.
9 Steps to Build Your Personal Brand (and Your Career)
Figure out
what you do
best and
what you are
known for
Figure out
how it's
relevant to
your
industry
Build out
your social
profiles
Keep
updating
your content
and brand
You can't be
a brand
alone
Help people
understand
why they
need your
services
Make sure every
interaction
leaves them
feeling like you
have lived up to
your brand
statement
Keep your
personal
brand and
your personal
life separate
Create
content and
get it out
there

4.
Last Words…
A Personal Brand Must Sincerely Care
about Achieving Destiny! “Success
means never letting the competition
define you. Instead you have to define
yourself based on a point of view you
care deeply about.”
Tom Chappell, CEO, Tom’s of Maine

5.
WhoAmI.com
Marketing yourself and your skills online , on time and every where
Are you a BRAND

6.
OBJECTIVES
Create Awareness On Personal Branding
Take Home Ideas You Can Implement

8.
what
ROLES do you play?
STANDARDS
what kind of
do you have?
what is your
STYLE?

9.
ROLES our relationship with others
• Key relationships
• Roles vary depending on the
relationship
• Your roles are the reason you are
in a relationship

10.
Our ROLES with others in business
• What a brand does for you.
• The customer is the most important
relationship in a business.
• The customer sets the bar for the
relationship but the company sets
the expectations.

12.
ROLES vs. JOBS
• Your role is defined by what you
do for the customer.
• Your job is defined by what you
do.
• Roles in jobs can change
depending on the customer.

13.
ROLES and Responsibilities
• After you define a role, responsibilities
are implied.
• Figuring out the responsibilities and
keeping up with them is part of a brand
role.
• Your brand is based on how effectively
you meet your responsibilities and live
up to your roles.

14.
STANDARDS as modifiers.
• It’s not who you are, but what you
do and how you do it.
• Sometimes overlaps with style.
• How you do things can shape the
nature of the relationship with
others i.e. consumers, subordinates,
family, community.

15.
Perception
• Perception becomes reality.
• Want to be perceived as a detail oriented
individual, then the actions must speak for
themselves.
• We set our standards for how we want the
relationship to be seen, and understood.
• Perception is built through our actions not
intentions.

16.
Judging by STANDARDS
• People make judgment of your actions.
Not only what you do, but also how well
you choose to do it.
• One must invest time and effort to create
a standard for themselves.
Ex: You want your boss and coworkers to rely on you for certain
tasks requiring a specific level of expertise. You must have
demonstrated that quality by placing enough research time
and effort to acquiring that level of experience.

18.
Stick by your guns.
• Can’t please everyone.
• Focus on what you hold true and the
message you want to send.
• Standards could be positive and
attractive to one and the complete
opposite to another.
• Standards vary depending on the nature
of the relationship.

24.
Be An Orange!
Stand Out In The Barrel
Of Apples
Be An Sunkist Orange

25.
BRAND MANAGEMENT TOOLS
GUIDELINES: have standards that will be used
as your manifesto
TRAINING: improve yourself
SPECIAL EVENTS: promote and create special
focus on your brand dynamics
REWARD AND RECOGNITION: don’t take
things for granted
… QUESTION, PROBE, EVALUATE,
CHALLENGE…

26.
BRAND MOMENTS are
the times when your unique
combination of roles,
standards, and style will be
put to test.
YOUR BRAND WILL SHINE
OR FADE.

27.
PERSONAL BRAND
The
you create will become a dynamic
presence in your life. But to remain
strong, it must be renewed everyday. It
must become a part of everything you
do.
BRANDS are relationships. They
reflect values.

28.
“Success Is The Progression
Of A Worthy Ideal”
-- Earl Nightingale

31.
Take inventory of what YOU offer
— Major skills and abilities
— Social, technical or field-specific skills
— Important personal attributes (hard-working,
trustworthy, results-oriented, decisive)
— Ask: Where have I successfully used these abilities,
skills and attributes?

33.
3 Types of Skills
— Technical/ Work-specific skills are specific to a job and are not easily
applied in other environments or situations. These skills tend to be technical
and specialized.
— Functional/transferable skills can be applied in most environments and
situations. They incorporate various combinations of data, people, and thing
skills. Examples of functional skills include communication, planning,
organizing, managing, analyzing, and problem-solving.
— Self-management skills (sometimes referred to as personality traits) are
related to how we conduct ourselves and are rooted in temperament. Examples
of these skills include taking the initiative, resourcefulness, being goodnatured, and reliability.

35.
“Its not what you are that counts,
but what people think you are.”
-- Joseph Kennedy

36.
The Reality
Its NOT That You Have To Think
Like A CEO; Its That you HAVE To
Be Perceived As A CEO
(Jack Welch to Hugh Heffner)

37.
Image Is What They See,
A Brand Is What They Think &
Feel, It Conveys Ownership!
(attract / repel)

38.
Personal Brand?
The unfair advantage every individual has
by capturing the value of our Personal
Characteristics, Attributes and Life
Experiences in a package that we effectively
communicate to our audience, leveraging the
specific ‘use value’ that comes from our
Unique TalentTM. (intrinsic genius)

48.
Why Personal Brands Fail
• Ignorance, People FAIL to recognize they are a Brand!
• Try to be All Things to all people [Need Laser Focus]
• Fail to tap into their True Passion/Unique Talent in Life
• Professionals don’t realize their External Perception
• Lack of consistency in behavior and image portrayed
• Right Message, Wrong Market!
• Fail to recognize Competitors Brand [Emotion]
• Fail to have a Mentor to Advise them (lone wolf)
• Fail to Reposition properly against another brand