Finding viral fame – Alen Brandman

Some media students are finding viral fame with their own versions of ads for brands, such as Nick Jablonka’s “The Snowglobe,” which hoodwinked social audiences into thinking it was John Lewis’ Christmas spot and attracted over 500,000 views in a few hours. Agencies are divided about whether the trend is the disruption the industry needs, with AKQA’s Wayne Deakin saying, “Repeated success is more interesting than a flash in the pan,” in his recent interview with Alen Brandman.