With the exception of poster art, French graphic design has enjoyed little recognition on the international stage — until now. This remarkable new book tells the fascinating story about the development of design in the France, and it does so with typical French flair.

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French graphic design has thrived on a multitude of external influences from places as far afield as Russia, Switzerland, Poland, Germany and Hungary. The designers here are legendary artists, actually some of the world’s most revered: French artists and artists who made Paris their home  Man Ray, Brassai, Cassandre, Leger, Duchamp, Mallarme to name just a few.

The Story of Graphic Design in France documents the emergence of graphic design as a culture in France and illustrates how it came to the fore in recent years with bursts of vitality in poster art, typography, editorial design, magazine design, information graphics, multimedia, and television.

This book places the tradition of French graphic design amidst the greater aesthetic languages of fine art, iconography, urban architecture, sculpture, communication art, fashion, literature, and much more.

This unique collection presents 540 different kinds of rolling paper plus seventy posters. An enormous amount of care was taken to create a look and feel that would appeal. The color, texture and size were all vital to an individual brand’s success. more...