Victoria Leeds will be turning yellow later this month to raise vital funds for the life-saving work of Yorkshire Air Ambulance.

The showcase shopping complex, which brings together Victoria Quarter and the recently developed Victoria Gate, is holding a major event on Saturday, April 28, to mark Yellow Yorkshire Day.

Retailers throughout Victoria Leeds have donated raffle prizes and are doing their own in-store fundraising for the rapid response emergency charity. Shoppers of all ages will be able to take part in a range of events, including trying on special headsets to get a 360-degree virtual reality insight into the work of Yorkshire Air Ambulance.

Nicola Hanson, Deputy Centre Manager for Victoria Leeds, said:
“We are really excited and proud to be supporting the brilliant work carried out by Yorkshire Air Ambulance.

“Yellow Yorkshire Day is a great way to engage our retailers and customers with this iconic charity. Victoria Leeds is a place for the whole community and a lot of people who work and shop here have experience of, or know people who have benefited from, the air ambulance service.”

Yorkshire Air Ambulance is encouraging schools, businesses, community groups and individuals to get together to hold yellow-themed fundraising events for Yellow Yorkshire Day 2018.

The charity, which serves five million people across Yorkshire and carries out over 1,300 missions every year, needs to raise £12,000 every day to continue its life-saving work.

Regional Fundraising Manager Kerry Garner said:
“We are so grateful to Victoria Leeds management and stores for getting behind Yellow Yorkshire in such an enthusiastic and committed way.

“Our supporters, including mascots Pilot Percy and Paramedic Polly, will be out in force on the day and we will have lots of fun activities for people to get involved with including a static bike and treasure hunt.”

Yellow Yorkshire Day is Friday, April 27, and if you would like to get involved please register your details at www.yaa.org.uk to get a fundraising pack. You can also donate by contacting Yorkshire Air Ambulance or going to https://www.justgiving.com/campaigns/charity/yaac/yellowyorkshire2018