Italian Fashion is changing: Total Customization on Kickstarter is the new luxury.

Max Lemari has now combined the best quality in the world with total customization. Their newest project will go live today on Kickstarter at 15:00 UTC

“We’ve created the first designer Luxury Driving loafers that can be completely personalized. You can choose your colors, your width, your materials, and you can even engrave your initials if you wish to make it unique” said the founders Massimo (Max) Guidi and Donato Lemari.

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Published on 05/15/2018 12:00

Max Lemari has now combined the best quality in the world with total customization. Their newest project will go live today on Kickstarter at 15:00 UTC

“We’ve created the first designer Luxury Driving loafers that can be completely personalized. You can choose your colors, your width, your materials, and you can even engrave your initials if you wish to make it unique” said the founders Massimo (Max) Guidi and Donato Lemari.

These two Italians have worked in the fashion industry for over 40 years and have made shoes for the most renown brands, including Gucci, Dior, Armani, Burberry, before creating Max Lemari. “I’ve worked all my life in Italian fashion” said CEO Massimo Guidi “Finally, I found the courage to change my life, and I founded Max Lemari. I want people to have the best quality in the world for a fair price, not for 1000€, so I decided to start a Kickstarter campaign for customized luxury loafers.”

Kickstarter backers will be able to choose from four different kinds of the finest Italian leather. Battuto, RIvoltato, Saffiano and the exclusive Cavallino will all be offered for the first time on Kickstarter. These shoes are handcrafted, hand stitched and hand painted by the best artisans of Italy.

With no middle man and direct shipping from the factory to the backer’s doorstep, we can offer a one-time Kickstarter price of 185€. For less than this we wouldn’t be able to produce them.

Luxury, for us, means to be unique and special. It also means offering top-flight customer service. We aim to be the fastest Kickstarter ever to deliver a fashion product to its backers. Many Kickstarter projects fail their backers by taking up to a year to ship (or not shipping at all). We’ll start shipping within 30 days after the campaign ends. We think this is the perfect occasion to show that we’re different from the others - and we’ll work day and night to make this record a reality.