Category Archives: Tips

When you’re developing marketing and sales copy for a letter, email campaign, website, or brochure, the secret is to write the way you talk. Flowery, eloquent, and formal writing doesn’t cut it. It’s a yawner. To make sure your audience … Continue reading →

Many years ago, I knew a business owner who advertised on a country music radio station because he loved country music. Yet, he always complained his advertising didn’t generate response. As marketers, we dare not judge our audience based on … Continue reading →