Medium targets readers.

Unlike Linkedin who appeals to college graduates and marketers or Instagram who attracts photographers and food/fashion bloggers, Medium targets readers. Readers who crave stories that evoke strong feelings and open their eyes to new perspectives.

Just read one of the posts from“Top Stories” orEditor’s Picks, and you’ll know exactly what I mean. Rarely will you find posts that try to “sell” you a product or waste your time, simply because Medium rewards stories that teach or awaken your senses. As a matter of fact, they keep reforming their homepage and search page to deliver only the best stories to their readers.

What does this mean to you as a blogger?

A sure way that people will actually read your content on Medium and be interested in what you say.

Medium gets more traffic than your blog does.

You can throw out thousands of dollars into marketing or publish hundreds of blog posts, but this alone still won’t get you as much traffic as Medium gets.

I’m talking about30+ million visitors a month (that’s 1 million visitors a day!). It’s a staggering number, considering how Medium was launched in August 2012.

Where are they now?

Ranked among the top visited sites online, #335 in the world according toAlexa.

Medium lands more guest blog opportunities for you.

The reason is because high quality content is too easily consumed and always high in demand. If publishers want to keep their site’s reputation as the most reliable source for great content, they constantly need to look out for them.

So just keep pushing out great content onto Medium, and you’ll eventually catch the attention of these publishers. They might ask you to republish your post on their site, or better yet, become a contributor for their site.

Either way, this is probably the easiest way to land guest blog opportunities and secure multiple channels of traffic back to your blog without exerting too much effort.

Medium unlocks extra visibility for your content.

Because Medium is both a blogging and social media platform, they’ve added extra features to spread your content.

Oh wow, sorry Ravi for the late response. I didn’t get a notification when my post got published here. But thank you so much for your support – I love Medium and think it’s the best platform ever created.

Medium and Linkedin Pulse both are very powerful with their large number of audiences. They help get lots more traffic and leads if someone can play with them effectively. I will love to add another cool tool named “triberr”. It also helps in creating network with other bloggers and grow mutually. Thanks for the nice and informative post.

I have used Medium some Tiffany, and spotted a nice uptick in blog traffic. Triberr is a different platform than Medium – namely, a blogging tribe – but it is a phenomenal platform for making friends and driving blog traffic, offering you paid and free options.

My Triberr reach is 230 million people. That’a a whole lotta heads LOL. Like the million visitor daily traffic on Medium, this platform taps you into something shared, something big and something that assists you in helping others so all us bloggers can expand our reach.

Thank you Nahid, and thank you Ryan for briefing me on what Triberr is and what you can do with it. Hopefully I can catch up to your Triberr reach of 230 million – sounds challenging but worth the shot. ;)

I am using Medium since a month. and it has really increased my website traffic and i will really recommend people to use Medium on daily basis along with Tumblr and other social Media Platform.
Thanks for the amazing post. Will continue using it!

Medium is one of the popular blogging platform that made long-form content cool, poses something of a conundrum for many digital marketers.

Publishing on Medium is an excellent way to boost your reach and increase your credibility as a thought leader in your industry. Social sharing goes a little bit deeper on Medium. Eventually, thanks for sharing much additional details regarding this topic.

If you want to assure your blog post gets ranked first on Google, publish it on your blog first. Wait until Google crawls it, which you’ll know by copy-pasting the “URL of your blog post” in parenthesis. Once it’s crawled, then you can publish your content onto Medium for the extra traffic boost. :)

If you want your blog post to be shown from your own site on Google, publish it on your site first. Wait until Google crawls it, which you’ll know when you copy-paste “the URL of your blog post” in parenthesis through Google search. Then republish it on Medium or anywhere else you like.

Super tips, have started posting on Medium again thanks to this (surprised to discover a fair few followers there I didn’t think I had after only posting once or twice a long time ago). Thanks for the inspiration. I find Linkedin is also a good place to post and Huffington Post too.

This looks exciting, and the logic certainly computes. Thanks for sharing such useful work, I’m definitely checking out “Medium”. I Get most my Royalty Free images from PixaBay, but you’re quite right. There are many sites to download images, just require a little research. I’m off to test Medium, looks like a great tool…

Sounds great. I’ve been looking for ways to give my blog a shot in the arm, I’ve published five ebooks that people can download for free. Feminism, money, creating great relationships and sharing personal vulnerabilities are topics I focus on. Check me out. I’m heading over to Medium to get things started. Wish me luck !!!!!!

I get confused by all the categories on Medium. I’ve written a couple of things, but I feel as though I’m writing into cyberspace because no one has seen them. Should I be targeting placement in one of the sections you see when you first log in, such as World, Future, Life, Culture, etc.? Or what about the subcommunities (I don’t know what they’re called, but that’s what I call them), such as Mission, Coffeelicious, Higher Thoughts. I don’t even know how to send something to either category of group. When I wrote what I wrote, I signed in and clicked on Write a Story. It doesn’t seem to get categorized as being under any group, just under my name and picture. How do you handle this?

My one big advice is to write things you genuinely are interested in. Things about your personal life. Things you wonder about. It’s these types of posts that the Medium folks fall for every. single. time.

And once you finish writing your post, make sure you add tags (5 max). This will increase your exposure when people are searching for posts within that category – let it be life lessons, life, culture, world, etc.

If you could too, submit your post to a high-following publication. Or any publication. It’ll give you more readers than if you published on your own. How to get into a publication is simple. Just email them (from their main page) or tweet their editors. Once they invite you to be a writer for their publication, you can submit stories at any time. Once the editors accept your story, it will be published across tens of thousands of eyes.

Here’s the problem–Medium is a Walled Garden. They’ve already started changing the rules with their new Paywall. This is a normal part of the evolution of this kind of business model, but it can be devastating for those who come to rely on Walled Gardens too much.

Much more detail in my article below, but suffice to say, you want to be a Rancher and not a Cow: