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Really Jack in the Box? A Bi-Polar Disorder Joke

So this image was tweeted out earlier tonight by Jack in the Box:

Roughly 5.7 million people struggle with this debilitating disease and it is believed shorten the lifespans of individuals afflicted with it by over 9 years. About 1 in 5 commit suicide and it is ignorance like this that helps drive many people over the edge. Bi-Polar is an incredibly serious, crippling and life-threatening issue.

We need better mental health awareness in this country and this is a prime example of why.

Is this the best form of advertising you have for twitter? Will we get to see a joke about breast cancer tomorrow or perhaps, better yet, childhood obesity? Get it together Jack in the Box and try not to be so idiotic and offensive.