Apple called the new iPhones‘ A12 Bionic chip “the smartest and most powerful chip ever in a smartphone.” And despite the company’s occasional hyperbole and frequent marketing wizardry, it’s not kidding around.

Here’s why the A12 is so exciting — and what that means for Apple’s Core ML machine learning platform.

Sitting on a cash pile of billions, Apple’s not a company that’s used to being left behind. But when it comes to artificial intelligence, that’s exactly what has happened in recent years. While companies like Google and Facebook led the way with cutting-edge AI, Apple lagged. It was embarrassing for a company in Apple’s position to miss out on the single best tech revolution taking place at the moment.