GoldieBlox

Oakland, CA

For the past 100 years, construction toys have inspired our boys to be thinkers, builders, and inventors. Our girls deserve the same...I created GoldieBlox because I believe that every girl is more than just a princess, despite what the pink aisle tells them. In under a year, we've grown from a home- made prototype to the shelves of Toys R Us. To survive next to Barbie, we need your help disrupting the pink aisle. Oh, and if we win we've got a group of 6 year old girls ready to rush the end zone. In tutus. - Debbie Sterling Founder / Chief Officer of Fun