THAT'S A WRAP. Thank you all for your support! I loved this blog. Loved running it, loved writing it, loved coordinating contributing posts, and loved reading and responding to your emails. But truth be told, it was alot of work, I was on the road alot, daily applying the content of these posts to my own music career, and sinking in an ever-flowing, never-ending inbox of emails from you all...all while trying to write and post 2 weekly articles and update the older ones! Thank you for reading! I will never forget the day we reached 18,000 hits. I will keep this domain alive as long as I can so that you can always access the content. Much love to you all, Joy

For a while there, house concerts were a trendy idea for independent artists that caught on pretty quickly. Intimate living room shows for hipsters and folk artists popped up all over the country (and world) and became a preferred alternative to the traditional weekend show. But now house concerts are actually becoming the primary means for many artists to make their living.

While there are a bunch of different websites out there for getting into the house concert circuit, the truth is you don’t need them. Many of those sites require membership and many of their house concert hosts are backlogged with a wishlist of performers they want to be part of their series. And alot of those homes are only doing a few shows each year.

But honestly, booking house concerts is not that hard. If you are actively playing out and growing your fanbase, you have everything you need to book quality house concerts. You don’t need to subscribe toConcerts In Your Home or any of those other networks. Here are 5 ways that I’ve generate solid house concert leads.

1. Build Your Email List

Uggggh! I’ll keep saying it until you listen. 99% of your house concerts will come from people who already know you and have heard you perform live. If you pass your newsletter around during your set, you already have a source to work from. Get home after the show. Send an email welcoming new subscribers to the newsletter. Include a short paragraph at the end inviting people to consider hosting you for a house concert. You may not get a taker, but you will get them thinking about it.

2. Explain What A House Concert Is

This might sound stupid and unnecessary, but you need to explain what a house concert is. Some people have never been to one and have no idea what you’re even talking about when you say the words “house concert”. And people DO NOT like to step into unknown territory unless they know what they’re getting into. Sme people have been to a house concert but have no idea how to host their own. Break it down. Spell it out. One of the most frequented pages on my website isWhat Exactly Is A House Concert?(if you borrow any content from this link, please credit me with a link back to www.joyike.com).I stick it in my welcome newsletter (for new subscribers) and in my monthly e-blast. I send it to anyone who tells me they’re considering hosting one. I send it to people who ask me questions that I’ve already answered on this page. This page comes in handy alot.

3. Post On Your Social Media

First off: don’t overdo it. But you need to drop occasional notes about house concerts on your Facebook, Twitter, and Instagram. Tell people you’re coming through their region and are filling open holes. If you’re not posting about house concert booking on your social media, you’re not using your most powerful marketing tool (second to your newsletter, of course).

4. Never Underestimate the power of Suggestions.

Which brings me to the next point: NEVER underestimate the power of suggestion. Often people don’t want to book you for a living room show because they’re not thinking about it. Its the last thing on their mind. Just mention it. Don’t mention it every day, but mention it enough. Mention it on stage for goodness sakes! Give people ideas:A house concert can be a winter party, a summer barbecue, a birthday gift for a friend, a girls night in, a church social event. The ideas are endless and when you can get people to think of house concerts in that way, you’ll be more likely to get some booked.

5. Create Postcards

Do it! Spend $75 to print some 4×6 handbills (front and back). Put them out on your merch table. This is the 3rd most effective thing I’ve done to generate house concerts. When your show attendee takes a handbill off the table, it usually means they want to sit on the idea and/or talk it over with their spouse or roommates. Handbills are a great visual reminder and give you the ability to explain what it looks like to host a house concert. It’s like the physical, tangible version of the above link. Here’s what mine looks like (front and back)…

REMEMBER: your fans are your greatest asset. They already love your music. Use that to your advantage and find the ones that want to share you with their community of friends.

How do you generate house concert leads? Do you have any cool or unconventional methods that have worked?

____________________________________________

Joy Ike is a full-time singer-songwriter based out of Philadelphia. She is also the founder of Grassrootsy, a music marketing blog for independent artists. She believes the greatest tragedy in the world is having a talent and keeping it to yourself. You can find her at www.joyike.com, onFacebook, or follow her via twitter: @joyike.

About the author

Thanks for the post, Joy! Postcards for my merch table have been on my mental to-do list for a long time (and after reading this, it’s on a handwritten to-do list now!) In what program did you design yours and who printed it for you? Just any “big box” printer? I’m not particularly good at design/printing stuff but, as most of us, I’m on a tight budget.

Thanks!

grassrootsy

Hey Abbye!
I used Photoshop to design mine. I dont remember who i printed with. I usually just wait for a printing company to do a promo (usually around a holiday) before ordering. But there is m13 graphics, Best Value Copy, gotprint.com and a handful of others.

The home page is redirecting here. I’m finding no clear way to check the blog, etc. Hope this helps alert you to a probable mistake. ?? :)

grassrootsy

Hi Elle,
Yes, the homepage is always our most recent post.
If you*re looking for a specific post you can use the search option above or the category search on the sidebar. If you*re looking for something specific let me know and we*ll see how we can help.