Sony forms alliance to bring AI ride hailing service to Japan

Yolanda Murray

However, the company Uber, who's emollient CEO is Dara Khosrowshahi as well as the unaware playground, i.e. the associated cities for the VC-fueled company's services, both have moved on and awakened of the disruptive playbook of the tech giant.

"Sony is as far removed from the self driving business as Google is", Mueller continued.

Other rivals in the market include Toyota, which is partnering with mobile application developer JapanTaxi and taxi firm Nihon Kotsu on its own AI-based dispatch system.

Perhaps pledges or predictions of aerial, on-demand travel, which were first reported by Reuters, will persuade taxi firms in Japan to work with Uber and its massive technical infrastructure.

Last month Rajeev Misra, a SoftBank executive joining Uber's board, suggested in an interview with the Financial Times that Uber focus on core markets such as the US, Europe, Latin America and Australia. "We will be working closely with them through this hard transition", Uber said.

Amid heavy operating losses Uber has retreated from some markets including China and Russia

Uber has already halted services in Norway and Finland as it waits for the regulatory framework to change in those countries, a sign of the less pugnacious approach the company is taking toward local authorities.

The services developed will be offered to all platforms available to taxi operators that wish to participate across Japan. That's a turnaround from previous boss Travis Kalanick who largely left the country in the hands of a country manager.

SoftBank is an investor in ride-hailing firms around the world including Didi, most recently becoming Uber Technologies Inc's largest shareholder in January.

After years of little action, Japan's lackluster ride-hailing industry is suddenly seeing a lot of activity. The company says it will resume operations in Morocco, where it has garnered 300 drivers and 19,000 regular riders since its launch, "as soon as new rules are in place". If Sony doesn't get in early, it risks missing out on what could be a hot market.

The Uber CEO also said that he hopes to expand businesses aggressively under tie-ups with SoftBank Group Corp., which has become the company's largest shareholder after acquiring a roughly 15 percent stake in the USA ride-hailing giant for $9.3 billion last month.

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