Bollywood joins the ice bucket challenge

Though that's definitely the wimpiest attempt we've seen so far

Unless you’ve been hiding in a YouTube-proof room for the past few weeks, you’ll know that the latest celebrity fad is the #IceBucketChallenge.

Started by US baseball player Pete Frates to raise awareness about Amyotrophic Lateral Sclerosis (ALS), a rare neurodegenerative disease he suffers from, the concept basically involves dumping a bucket of ice water over your head, but not before challenging three other people to do the same within 24 hours.

The telegenic idea has quickly gained traction among A-listers from Facebook CEO Mark Zuckerburg to Justin Beiber, and just when we were wondering which Bollywood celebrity would take the bait, Bipasha Basu and Riteish Deshmukh went for it.

While there’s no arguing with the legitimacy of Deshmukh’s attempt – that giant ice-filled bucket would have inspired some choice words in us too — we can’t help but feel underwhelmed by Basu’s effort.

The size of the bucket (she took the words “ice bucket” quite literally) is inversely proportionate to the amount of high-pitched squealing Basu subjects us to.

Come on Bipasha, if a barely-pubescent Beiber could do it without so much as a whimper, you’ve got no excuse.