Irish Data Protection Commission has opened a statutory inquiry into Google Ireland Limited concerning whether "processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions" of the GDPR https://t.co/UjvhFMwl0J

if successful, this may also lead to Google having to act as a processor rather than controller for many of its services in which it historically and still today exerts its dominance to capture welfare away from publishers, consumers and advertisers. https://t.co/wX09eQX49fpic.twitter.com/sXlTvz4joR