Telstra today launched the Whispir Conversation Platform, a cloud-based enterprise service that allows organizations to communicate with customers, employees, and the community via SMS, voice, Web, email, mobile, and social media, in the Unbited States.

Telstra has offered the Whispir Conversation Platform to many of its enterprise and government customers in Australia and is using this experience to deliver the service to new U.S. customers.

"In less than two years, Whispir's customer base has quadrupled to more than 1.6 million users, and with today's expansion, we see significant growth opportunities for this service in the U.S., particularly when delivered over Telstra's global network extending to more than 2,000 points of presence," said Nathan Bell, director of marketing, portfolio, and pricing at Telstra Global Enterprise and Services, in a statement. "From a major bank using the platform to communicate with staff about IT incidents, critical events, and business continuity to a rail operator sharing targeted information about their train network with a local community, or aN HR department coordinating the flow of information to job seekers in their network, Whispir can be used across complex operational environments within any industry and organization, big or small."

According to company officials, key vertical markets for the solution include banking and finance, media, transportation and emergency services.

"Organizations need to ensure that critical communications to customers, employees, or the community is timely, consistent, and delivered as efficiently as possible. Using the Whispir Conversation Platform, customers can send and receive content and information over any channel at scale and make it personalized and actionable, including more than 50 language options and geographic targeting," said Jeromy Wells, CEO of Whispir, in a statement. "In partnership with Telstra, we're looking forward to continuing our global expansion and working with their international customers to transform and enrich the way they communicate with key stakeholders."