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Harry Potter’s spell over the UK reading public has been broken, as Amazon UK have announced that all-time sales of J.K Rowling’s entire seven book wizarding series have now been eclipsed on the website by sales of E.L James’ Fifty Shades of Grey trilogy.

The saucy books have sold over four million copies in print and on Kindle since hitting the UK Amazon store in March 2012, making it James the most successful author of all time on the British site.

The first book in the series, Fifty Shades of Grey, has been outselling the final Harry Potter book Deathly Hallows by a factor of 2-1 over the past few weeks.

“If JK Rowling was the literary phenomenon of the last decade then EL James looks certain to take that mantle in the current decade,” said Gordon Willoughby, Director EU, Kindle.

“In just four months, EL James has become Amazon.co.uk’s biggest selling author of all time which is truly remarkable when you consider that we’ve been selling books for almost 14 years.”

The Fifty Shades of Grey books are doing similarly well in the US, but have yet to beat American sales records.