Work: Sprite

Published on May 12, 2003.

Coca-Cola Co. chose Hong Kong as the first market to introduce two new Sprite flavors, with edgy TV and outdoor ads by WPP Group's Ogilvy & Mather Worldwide. Taglines for Sprite Ice and Sprite Super Lemon are "Cool to the core!" and "Sour to the core!" Ads play on local teens' aspirations for intense sensory experiences and enthusiasm for electronic games and dancing. Spots are tinted in blue and yellow to match each drink's packaging. Art Director: O Poon. Copywriter: Florence Lai.