In Advertising Biz, Mad Men Giving Way To ‘Math Men’

The iconic ad man of the 1950s and 1960s, as exemplified by Don Draper in “Mad Men,” never met an account he couldn’t snag over a three-martini lunch. All it took was the sheer force of rogueish charm and tossed-off ideas that somehow tapped perfectly into the zeitgeist.

But the advent of digital media has changed the equation completely, says Redpoint Ventures Partner Chris Moore. Now ad buying is about crunching terabytes of data to create complex algorithms that would have made Don Draper reach for another glass of scotch.

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