American Greetings: Just Wink Taco Truck

Taco Truck

The Challenge

Generate buzz and increase downloads of American Greetings app, justWink, which launched the world’s first socially shareable taco emoji as a response to the social mediastorm about the missing emoji on Apple’s new text keyboard.

The Big Idea

Create, design and produce an impactful and interactive taco food truck promotion around the launch of Apple’s iWatch at three of their main stores in NY – Fifth Avenue, SoHo and Meatpacking District and incentivizing people to download the justWINK app.

How We Did It

Identified three high-traffic locations in New York City near Apple Stores – Fifth Avenue, SoHo and the Meatpacking District for the #ItsTacoTime Food Truck activation

Wrapped and secured a popular taco truck in New York City

Distributed free tacos served in branded justWink taco boats and napkins to guests who downloaded the app