The standard writing tool for the majority of authors is the word processor. Invariably, the content is not highly structured, so third parties – normally offshore typesetters – are needed to clean up and to structure the text. The publishing process would be more efficient if authors were to use a cloud based system that encourages structured input. But they will only take this route if the system is easy and intuitive, and more convenient than the word processor. Kaveh Bazargan will show that WordPress is an excellent candidate for such a system.