In the highly competitive world of international jewellery design, it can be hard to stand out from the crowd. But this is certainly not the case for Kenyan jewellery and accessory design entrepreneur, Adele Dejak, founder of the striking global luxury brand that carries her name.

What does your company do?

Adele Dejak the brand is an authentic jewellery and fashion accessories brand that offers a direct access to the true premium African experience. My brand consists of a wide variety of handcrafted pieces including bracelets, earrings, necklaces and handbags inspired by African textiles, cultures and traditions directly made in our studio or through collaboration with our established network of partners.

Passion made me do it. I am passionate about what I do, about what I create. I have always loved jewellery since I was young, it is my passion and life. Originally, I was designing and creating pieces for myself because I could not find designs that I connected with. Eventually, due to popular demand, I founded my Adele Dejak brand.

Why should anyone use your service or product?

My designs give women the opportunity to be daring, sophisticated and confident with our bold and delicate pieces. We are able to give our customers an authentic affordable luxury brand to connect with Africa through contemporary designs. Our pieces can be passed from generation to generation as they are uniquely handcrafted pieces made from a blend of traditional and modern materials. I am constantly evolving and drawing on the dynamic rich African heritage to create products which celebrate beauty and design on the continent, showcasing the African luxury movement.

They say in business that if you find a pain-point in the marketplace and one that is not being adequately serviced, then you have the basis of a business opportunity. For entrepreneur Christine Wanjiru, founder of Ayari Ani Cosmetics in Kenya, that pain-point came in the form of not being able to find quality, hand-made, organic cosmetics to alleviate certain skin conditions and needs.