Just a Memo

#Design

Unskip­pable Labs—a series of exper­i­ments in con­tent to under­stand mobile video adver­tis­ing from Google’s Art, Copy & Code team. The Mobile Recut took a suc­cess­ful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how sto­ry­telling changes on mobile.