Tour de France

Mouton Cadet

Sponsorship Video

Mouton Cadet, a powerful and tradition-rich French wine brand from Baron Philippe de Rothschild, recently became the official sponsor of the Tour de France in the U.S. We created this video to announce the sponsorship as well as reintroduce three varietal wines. Riding alongside the road racers from the Bordeaux vineyards to the Champs-Élysées finish, we worked with colors and an illustration style based on turn-of-the-century posters for the tour.