Health Care Design Conference - 2013 Boston

Speakers

Colleen Jones

Principal

Content Science

Connect

Conference Schedule

Conference

Monday, March 25 11:00 - 11:30 am Ballroom E

The C-Factor: Boosting Your Content's Clout

Workshop

Tuesday, March 26 9:00 am - 12:00 pm Ballroom E

Content Analysis: From Inventory to Insight

About Me

As principal of the consulting firm Content Science, Colleen advises clients including Cerner Corporation, Centers for Disease Control and Prevention, health media properties, and health-oriented retailers. Colleen penned the acclaimed book Clout: The Art and Science of Influential Web Content, which explains key principles and process for making content matter. Her team also conducts independent research on the credibility of health content, with articles about the research featured in ACM Interactions, Contents Magazine, and other industry publications.

Before founding Content Science, Colleen led a web communication team at Centers for Disease Control and Prevention and led a customer experience design team at Cingular Wireless (now AT&T). That experience, her M.A. in technical communication, and her active MENSA membership give her approach a balance of theory and practice. At the end of the day, content must work for people.

Q&A with Colleen

HxD asked speakers to tell us what inspires and drives them in healthcare and design.

Q1: What is your burning mission in health?

To turn health information and data into useful content that helps patients, loved ones of patients, clinicians, and everyone in the health system make the absolute best decisions possible.

Q2: What is your patient story?

Growing up, I watched my brother go through a traumatic ordeal of being treated for a brain tumor and, unfortunately, he did not make it. I realized that the healthcare system is far from perfect, though I was too young at the time to understand why. Now, looking back, I know that poor and slow communication delayed diagnosis of the brain tumor and made the treatment experience very stressful for my brother and my parents. I don't want anyone else to have to experience that.

Q3: Why HxD?

Healthcare is a system and an experience that deserves strategic planning and thoughtful design. HxD helps anyone who wants to make a change apply the best of what we know in content strategy and design to healthcare.

Q3: Why come to your session?

Healthcare is going digital and going automated, which means you need well-planned content. For patients, you can support their journey from illness back to health with useful content, easy-to-understand electronic forms, appointment reminders, and more. You also can help patients stay well by sharing credible content with guidance on healthy living. For clinicians, you can make communication more accurate, easier to track, and faster. And, I'm only scratching the surface. The possibilities for connecting the right people in healthcare with the right content at the right time on the right device are exciting. And, seeing the possibilities starts with content analysis.

Colleen at the Conference

CONFERENCE | Monday, March 25

The C-Factor: Boosting Your Content's Clout

Getting strategic about content for your website or mobile application starts with analysis. Would a doctor prescribe a solution without first conducting a thorough exam? Of course not! In the same way, your organization can't fix its content problems or make the most of its content opportunities without taking a close look at your content situation. In this workshop, you will learn:

Description coming soon.

WORKSHOP | Tuesday, March 26

Content Analysis: From Inventory to Insight

Getting strategic about content for your website or mobile application starts with analysis. Would a doctor prescribe a solution without first conducting a thorough exam? Of course not! In the same way, your organization can't fix its content problems or make the most of its content opportunities without taking a close look at your content situation. In this workshop, you will learn:

A framework for conducting content analysis.

Techniques for inventorying and auditing content, interviewing stakeholders, reviewing the competitive landscape, and finding out what users think and do.

Tips to avoid pitfalls such as analysis paralysis.

An approach to summarizing your analysis insights.

By the end of this workshop, you will be ready to conduct the right analysis – and to get strategic about content.

Reactions from Last Years Conference

"Last year's HxD conference was so amazingly inspiring, and has definitely caused me to strive harder and become more passionate about improving our healthcare system." - 2012 HxD Attendee