Writing Social Media Guidelines for Companies

Why do companies need social media guidelines? What are the challenges they meet?

With our recent experience in creating the official social media guidelines for UBA (Union of Belgian Advertisers), Hélène Debaisieux, Social Media Consultant at Cleverwood, will shine her light on essential points companies should consider when setting up social media guidelines for their employees.

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Why guidelines? « A 17-year-old boy arrested as part of an investigation into Twitter messages sent to the diver Tom Daley after he and team-mate Pete Waterfield missed out on a medal on Monday has been issued with a harassment warning. »5

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Why guidelines? Your employees are your best brand ambassadors but they can be your worst destroyers if they don’t learn how to use social media correctly.6

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Why guidelines? Even for your community managers, things are not always clear… You need to set-up conversation guidelines.7