Primedia enhances direct marketing

Primedia Business Magazines & Media has announced the launch of PrimeAG Marketing Information Solutions, an enhancement to their industry-leading agriculture publications — National Hog Farmer, BEEF, The Corn and Soybean Digest, Farm Industry News, Hay and Forage Grower, and the four regionally focused Farm Press publications.

As the leading U.S. publisher of farm business related media, Primedia Business has built one of the deepest, demographically-specific data sets in the industry for direct marketing use. This dataset, known as PrimeAG BASE, is further enhanced through a strategic partnership with NewCentury Marketing Services (NCMS) to create the most complete and qualified dataset in the industry.

This new alliance results in a database with more than 1.8 billion pieces of demographic material on more than 2.1 million unique farm businesses, and more than 2.4 million unique contacts. Like Primedia Business, NewCentury Marketing Services has a long history of providing farm producer direct marketing data, primarily in the consumer marketing sector.

“We are excited about the opportunity to provide our FarmIndex data to Primedia Business for their state-of-the-industry direct marketing products,” said Claus Thiles, president of NCMS. “The PrimeAG service will enable their clients to greatly expand their reach into the agricultural space.”

In addition to this enhanced database offering, PrimeAG Marketing Information Solutions has developed data products, specifically focused on increasing an agriculture sector marketer's knowledge about their own customers.

“With our solutions, a client can now see the full 360-degree view of their customers,” said AnnMarie Wills, director of database business development with PrimeAG Marketing Information Solutions. “Often in business we define our customers based on their transactions with us, not on who they are or by their potential. Our data and products deliver knowledge gain, and with scaled and affordable price points that can fit any budget.”

In addition to data products, PrimeAG Marketing Information Solutions can custom design a lead generation or other direct marketing program. “With these resources and capabilities at our disposal, we are in an excellent position to provide creative solutions not only to data problems, but to marketing problems in general,” said Wills.

For information about the products and services provided by PrimeAG Marketing Information Solutions, contact AnnMarie Wills, director of Database Business Development (913)967-1602, awills@primediabusiness.com. Sales inquiries can also be made to Primedia Business Magazines & Media account representatives.