Multimedios Televisión, part of Grupo Multimedios, is a terrestrial TV network with eight local affiliates across northern Mexico. The network produces and broadcasts original news, entertainment, sports and public affairs programming; in addition to its local channels, Multimedios is available nationwide via paid satellite and cable services, and supports affiliates in the US and Canada.

“Considering the full set of video processing and distribution services available from AWS and AWS Elemental, it made sense to explore the value we could achieve with an end-to-end, cloud-driven workflow. Now, we get reliable, high-quality live streaming, we can publish clips almost immediately, and we don’t spend valuable time managing infrastructure.”

Multimedios first introduced AWS technology to its video workflow in 2015, deploying AWS Elemental Live encoding software for real-time video and audio encoding of its broadcast signals for four live multi-screen streams. With the recent agreement, the broadcaster has incorporated additional AWS Elemental cloud solutions across its online video processing and publishing workflow.

In the Multimedios workflow, AWS Elemental on-premises solutions encode signals from live broadcast playout into RTMP streams for real-time video processing in the cloud. Cloud-based AWS Elemental Live instances perform real-time encoding of three live video streams in adaptive bitrate formats.

With its end-to-end AWS workflow, the network reportedly realised significant improvements in video quality while incorporating time-shifted TV and other functionalities that enhance the viewing experience. In addition, MediaStream’s cloud-based editing tools were integrated into the workflow to streamline creation and publication of clips to Multimedios’ social media channels and Web portal; now, network editors can push clips online within moments of broadcast.

“Multimedios has taken an innovative approach to online content, to the benefit of its viewers as well as its business,” said Dan Marshall, senior vice-president of field operations at AWS Elemental.

“Using AWS solutions from inception to content delivery, Multimedios built a highly efficient, fully integrated and easy-to-manage platform for itself to put a wealth of original content in the hands of the consumer while making an investment in agile, elastic cloud services that offers significant long-term dividends.”