The 30-second spot opens with the gaffe, and then transitions to Perry talking into the camera to change the narrative of his campaign from that of a gaffe machine to being seen as a Washington reformer.

"You know we've all lost our train of thought before, but not many of us on national TV. If you want a slick debater, I'm obviously not your guy. But if you want to clean house in Washington, pass a balanced budget amendment, a flat tax, and a part time Congress, I'm your man. I'm Rick Perry...and, uh...what's that line again? I'm Rick Perry and I approve this message."