The Internet has evolved from a static place to a community where everyone has a voice. There are multiple channels where those voices live: forums, social networks, blogs, reputation sites, etc. Which ones are most important to your dealership? How do you make sure to engage consumers in these channels? What are realistic expectations for your ROI? How does social affect lead gen, brand engagement and problem resolution for your dealership? Where are the user traffic points that you want to control? Learn which social channels are most important to the dealership and why. Michael Sos is sharing his expertise with you.

What will you learn and what action items will you take back to the dealership?
1. Learn about the types of consumer engagement that are most effective today.
2. Learn how your expanded web presence influences dealership traffic.
3. Learn how SEO is evolving into the new social soft sell.
4. Learn how to develop your own soft sell social strategy.

Michael Sos is the product manager for Interactive Media at Dominion Dealer Solutions. He has 15 years of experience working in online marketing and more than 10 years working specifically in automotive. Sos has worked for IBM Interactive Media, as well as several smaller boutique Internet agencies before joining Dominion. As director of product development at Carloan.com, he helped design, build and launch products in third-party lead generation, online lead management, direct mail, automated e-mail follow-up and affiliate marketing. His role over the last two years has been to design innovative solutions and strategies for car dealers to manage their reputation. The tools he has helped design are now used across the country in not only car dealerships but also in hotels and other small businesses.

We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.

The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com