Penguin on wheels rolls out today

Penguin Books rolls out its truck and pushcarts today at the Book Expo.

It's not quite a bookmobile, those wonderful libraries on wheels, given those lend free books.

But a leading publisher rolls out such a clever scheme today that it's worth sharing.

Penguin Books kicks off a truly fun and brilliant marketing idea today with a book pushcart and the Penguin Book Truck at Book Expo America at Jacob Javits Convention Center in Manhattan.

The mobile mini stores will wend their way around the country, and will show up, as one would expect, at book fairs and other book-related events. But they're also going to roll into parks, beaches, shopping districts and farmers markets.

Now, those of us who rue the moment we step outside without a book may find it that much easier to keep the pages turning.

Readers will have choices of all different Penguin Group imprints.

The pushcart looks like a hot dog stand, with an umbrella. All that’s missing are hot dogs stewing in graying water. Personally, I’d rather indulge in a book from a cart than meat on the street.