ON24 Announces Webinar Academy Keynote by Forrester Research

May 27, 2014

Presentation to Provide Best Practices for Leveraging Digital Content
to Accelerate Buyer’s Journey

SAN FRANCISCO, Calif. – May 27, 2014 – ON24, the global leader in webinars and virtual communication solutions, today announced a new live day for its popular Webinar Academy professional training and certification program. Featured will be a keynote presentation by Forrester Research Senior Analyst Kim Celestre. Designed for marketing and webinar pros who are tasked with filling the sales pipeline, this special event will teach attendees how to engage with today’s empowered and educated buyers via a sophisticated digital content marketing strategy.

According to Forrester Research, today’s empowered purchasers make significant efforts to become informed prior to making buying decisions – seeking out multiple sources to self-educate and find solutions. During this 60-minute webinar, including a live Q&A chat session, Celestre will explain how the buyer’s journey has changed and how webcasts can engage customers at every stage of the buying cycle by leveraging engaging content and strong visuals to connect with customers in the ways most relevant to them.

Celestre will provide guidance for making powerful customer connections and offer best practices and actionable tips for making the most of an organization’s digital content marketing practices. Topics will include:

The buyer’s purchase process in the “Age of the Customer”

How webcast content can meet prospect needs at every stage in the buyer’s journey

How to evaluate and accelerate the buyer’s journey with virtual communications

Marketers and webcast producers are invited to register for the live session and to follow the Webinar Academy conversation via Twitter at #WebinarAcademy. In addition, users can explore the Webinar Academy’s virtual environment and access its library of on-demand content to learn more about creating successful webinars and to obtain Webinar Academy certification.

Commented Lars Christensen, Vice President of Marketing for ON24, “This special session of the Webinar Academy will speak directly to the journey of the business-to-business buyer. Kim will show marketers how to engage more effectively with prospects, linking digital content strategies and the buyer’s journey to drive connections and to ultimately accelerate the buying cycle.”

About Kim Celestre, Forrester Research Senior Analyst
Kim Celestre’s analysis on social trends, challenges and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

About the Webinar Academy
ON24’s Webinar Academy provides valuable educational content and related certifications, offering content tracks suited for webinar producers, promoters and presenters. To be certified and receive a track-specific badge, members must attend four 25-minute Webinar Academy sessions, either live or on demand, and pass a test administered after the completion of the track. If attendees successfully complete all four tracks, they receive the Webinar Pro certification and badge. All certifications and badges can be added to professional profiles and social media channels such as LinkedIn. More information can be found on LinkedIn and Twitter (#WebinarAcademy).

About the ON24 Network The ON24 Network is the world’s largest webinar network. It leverages two redundant data centers and a network of global delivery partners to distribute massive amounts of information to millions of viewers. With new registrants joining every 1.8 seconds, the ON24 Network’s audience is growing 30% each year. Over the last five years, the ON24 Network delivered 106,000 live webinars to more than 30 million viewers who watched over 27 million hours of content. According to Frost & Sullivan, ON24 is the web events industry leader, with 28% market share.