IBC Musings: Brian Olson, NewTek

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NewTek's Brian Olson thinks IBC2017 will see customers looking for good business solutions over fancy technologies.

Name: Brian Olson

Company: NewTek

Job Title: VP of product management

Number of IBCs you¹ve attended: I believe this is number 10.

Flying, driving or train-ing to IBC this year? Flying

What is your goal for this year¹s IBC show?

Continue to inform the market about NewTek¹s NDI IP video standard and products, while working with our partner companies to enable customers to revolutionise how they produce content in cost-effective, flexible, and scalable ways using end-to-end IP workflows that are available today.

What will be the big tech trends at this year¹s IBC?

I see more IP video, 4K, 8K, and HDR, a bigger focus on digital delivery, a continued emphasis on doing virtual and augmented reality with gaming engines, and a real hunger from customers for solutions that make good business sense, not just for expensive technology.

What gear/software/platform do you wish someone would make?

A video editor that was both easy-to-use and functional. The products that are out there thus far haven¹t been able to do that. The "easy" products get the job done, but when you try to do fine cutting, it¹s like doing it with a chainsaw while wearing mittens.

What¹s your fondest IBC/Amsterdam memory?

Taking my first nighttime boat tour on the canals with one of my co-workers, being starving, and eating way too much of the free cheese onboard.

Can you speak Dutch?

No, but I sang Dutch karaoke once and was told I had no accent (because I¹m from the U.S. Midwest, apparently).