Create new list with Cadbury Wispa Airheads

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In 2011, Clusta pitched a series of concepts to Cadbury based around the idea of distraction and temptation. One of the proposed routes were the Wispa Airheads; four mischievous characters intended to feed your appetite for distraction.

My task as lead designer was to illustrate the four antagonists and the environments they existed in. Applications included app and microsite designs, packaging concepts, billboards and London Underground ads.