Florence Bank – Branding

Florence Bank – Branding

branding, research, strategy, video, focus groups, television

STA has a proprietary branding process, developed and refined over more than a decade. This process allows us to identify new strategies and opportunities to allow brand messaging to resonate better with target markets.

When one of our longest standing clients, Florence Savings Bank, felt they needed to refresh their brand we got to work. What we discovered was that Florence Savings Bank needed to be more than just a bank, it needed to be part of the community. So we repositioned the brand and relaunched with a new look and tagline.