How to Optimize Your Facebook Business Page

There’s more to Facebook for Business than creating a page and sharing a few posts.

If you truly want to get the most out of Facebook, it’s worth taking the time to optimize your page for search and visibility.

Use these tips as a guide for optimizing your page and enhancing your customer’s experience.

Complete Company Info: Don’t underestimate the value of a complete profile. People who are considering buying from you will first do their homework and check out who you are. You’ll want to ensure that you have a username that represents your brand, complete each section of the about page and fill in the blanks with hours, mission, opening statement etc. This shows prospective customers that you are professional and they are more apt to take you seriously.

Make Your Images Pop: Because we are overloaded with information constantly when online, it’s the images that make us stop scrolling and learn more. You’ll want to use images that are high resolution, professional and match your brand. Make great use of your cover photo space with an image that speaks to who you are as a company. If you’ve got terrible photos on your page’s feed now, get rid of them. You want to look at your timeline from the perspective of a potential customer; does it look visually appealing and professional? Are you coming across as an amateur or a true business owner? Posts with sharp images get 3x higher engagement.

CTA-Call to Action Button: Every page needs an appropriate call to action button. This can change from time to time depending on your immediate campaign needs. If you want someone to sign-up, link it directly to a sign-up page; if you’d like them to schedule an appointment, link to your calendar; would like them to visit your website or blog, assign the direct link that takes them there. Always strive for your page to be user-friendly and make it easy for people to connect and purchase from you.

Tabs: Using Facebook settings you can reorganize your Tabs in an order that makes sense for your customer’s experience. Consider adding a store if you sell products or use the service tab to showcase your offerings. The extra time spent here will pay off in the end, not only are you enhancing the customer experience but highlighting what your business is selling. It’s there, use it!

Social Media: Connect your social media platforms directly to the page. You can do this by using add on tabs for Instagram, Pinterest, Twitter etc. This not only shows your clients where to find you, it allows them to follow you and can improve how you appear in search results across all platforms and even on Google. Fairly easy to do yourself, if you find this to be a little more techie than you are comfortable with, reach out for a quick quote.

I want you to get the most return out of your Facebook page and promise if you take the time to optimize your page, you’ll be pleased with the end result.

Want more? If you really want to put your product or service in front of your ideal customer and learn who to share your optimized page to, this Free Guide lays it all out for you! Check it out here.