Pakistan's biggest fashion force, Hassan Sheheryar Yasin, is set to open his Karachi retail flagship at the Dolmen Mall in Clifton on the 13th of May.

Indeed this flagship follows the opening of the HSY Lahore store at the prestigious Gulberg Galleria and the introduction of the HSY mansion in Karachi for bespoke couture. The brand's launch in Karachi also follows HSY's continued expansion plans, with more stores and brand presence in Pakistan and beyond envisioned within the next 5 years.

"As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city's most popular mall. Indeed the aim of the store is to make the HSY brand more accessible to our customers in Sindh as is the case of the Punjab, where they will be able to buy our new collections immediately after their runway showcase. I have been spending a lot of time in Karachi throughout the last year with the filming on my television show and the opening of the HSY mansion and have found the city's retail spirit to be thriving. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!" said Hassan Sheheryar Yasin.

The HSY flagship will stock three distinct lines, the HSY Limited line which retails starting at PKR 7,000 featuring cotton and silk tunics for working women, a ready-to-wear line of light formals starting from PKR 25,000 and luxury-wear priced above PKR 50,000. The store will open with the HSY BeYourself collection which will be sold as separates, followed by the critically acclaimed Kashf collection the following weeks.

The HSY flagship opens at 6.30 Pm on May 9th on the First Floor of Dolmen Mall Clifton, Karachi. For more information, please log on to: https://www.facebook.com/hsystudio