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no-www?

according to this site: http://no-www.org the www subdomain should be deprecated. i had never heared of such thing, so i read the site.

this is their argument:

In order to answer this question, we must first recall the definition of WWW:
World Wide Web:
n. Abbr. WWW

1) The complete set of documents residing on all Internet servers that use the HTTP protocol, accessible to users via a simple point-and-click system.
2) n : a collection of internet sites that offer text and graphics and sound and animation resources through the hypertext transfer protocol.

By default, all popular Web browsers assume the HTTP protocol. In doing so, the software prepends the 'http://' onto the requested URL and automatically connect to the HTTP server on port 80. Why then do many servers require their websites to communicate through the www subdomain? Mail servers do not require you to send emails to recipient@mail.domain.com. Likewise, web servers should allow access to their pages though the main domain unless a particular subdomain is required.
Succinctly, use of the www subdomain is redundant and time consuming to communicate. The internet, media, and society are all better off without it.

though they have *a* point, and domain.com looks way more stylish then www.domain.com, why would i so suddenly want to change to no-www?

Um, I have never thought about it. I think the www. looks better and more profesional. They do have a point, but they do have too much time on there hands to be worring about having no www before a domain...

The only search engine it will affect is Google as it does see them as two different pages. Fortuantely that is very ealiy overcome. All you need to do is use a 301 redirect to redirect from the non-www to the www page and then Google will see them as one page. See the SEO FAQ for more info on that.