Thursday, September 27, 2012

The internet gives your business the potential to reach a wider
audience. Whether people are surfing the net on their phones, iPads or laptops, they are using it to check for businesses offering products and services they want. What are you doing to lead them to your website and to keep them engaged?
People prefer to watch a video than read text on a website. It takes less time, is more engaging and gets the information out to people more effectively. Videos also create powerful emotional responses. This helps to get your video shared with an even wider audience. Video tells a story about your business, which helps people remember you.
Video production is also more affordable than most think. You own your video and choose when and where to show it, at the frequency you like. Compare this to expensive cable ads that limit views by only airing your ad at specific times.
N Tune Video Production can produce a video that caters to your audience, grabs their attention and gets them interested in your business. Contact Dee at (816) 315-1100 to discuss packages to fit your budget. Schedule a free consultation at your location within the Kansas City area.

Monday, July 16, 2012

1) Affordability: We can customize packages to fit your budget.
2) Free Pre-Production Meeting: N Tune Video will consult with you at your KC Metro location free of charge.
3) Free Interactive Graphic: We can create an interactive graphic with your logo. We can create one for you, even if you don't have a logo.
4) Capturing the Essence: N Tune Video will capture the essence of your business, product, services, event or message.
5) Professional Editing & Post Production: We use professional grade editing software to creatively edit your video. N Tune Video has the technical skills to bring forth your message
clearly.
6) Royalty Free Music: We have access to hundreds of royalty free music. We also have access to local talented creative artists.
7) Actively Promote Local & Small Businesses: We'll promote your business' video on all of our online profiles (such as Facebook, Youtube, Google+) at no additional charge. We'll
even create a Youtube channel and upload your video for you.
8) Experience With Diverse Customer Base: We have experience with creating videos for a diverse customer base. From business products and services to performances.
9) Advertising Through Social Media Is More Cost Efficient: The cost of an online video is just a fraction of the cost of advertising on cable or radio. Online video can be used to promote
your business indefinitely, versus expensive and limited "air time". Did you know that YouTube is the 2nd largest search engine in the world? Every five minutes, 100+ hours of searches on brands and products are conducted on YouTube. Get your business on the platform that gets you in front of new customers.

For more details, contact Dee at (816) 315-1100 or email dee@ntunevideo.com. Visit our website at www.ntunevideo.com. To view our blog, go to ntunevideo.blogspot.com.

Monday, July 9, 2012

Over
the holiday weekend I read several ReelSEO articles rich with facts regarding
social video. I summarized the top two, which illustrate one undeniable fact.
Businesses need to get the jump on incorporating social video into their
marketing strategies.

Last
year YouTube had some amazing statistics and this year they topped the charts.
In some cases they more than doubled last years record. Here are some incredible
facts:

(Traffic Stats) Globally, 800
million people use YouTube each month.

(Traffic Stats) 72 hours of
video are uploaded to YouTube every minute. Last year 35 hours ofvideo was uploaded per minute.

(Monetization Stats) 3 billion
hours of video are viewed each month. That's 1 billion more than last
year.

(Product Metrics) Tens of
millions of websites have a YouTube player embedded in them.

(Social Stats) Over 700 YouTube
videos are shared each minute on Twitter.

(Social Stats) 100 million
people take a social action on YouTube, such as comments, likes and
shares.

Statistics
like these show that business owners can gain a competitive edge over businesses
NOT using social video. The trend shows more than double-fold increases of people
using video to interact with each other. Businesses can use social video to
communicate their products and services easily and clearly. (ReelSEO, YouTube
Statistics).

A

nother
fascinating statistic by the Cisco Visual Networking Index indicates that
mobile video makes up more than 50% of all wireless traffic, and this
percentage is growing. According to Cisco's index, " Mobile video will
increase 25-fold between 2011 and 2016, accounting for over 70 percent of total
mobile data traffic by the end of the forecast period." (ReelSEO, Mobile
Video is 50% Of All Wireless Traffic).

After reading
about facts like these, it's hard to imagine how businesses will be able to
remain competitive WITHOUT incorporating social video into their marketing
plans. The articles I've reviewed made it very clear. Business owners can chose
to remain visible in the marketplace with online videos, or they can choose to
be forgotten.

Tuesday, July 3, 2012

Unruly Media conducted research on the effectiveness of social video advertising. They concluded that viewers will recall a brand name and engage with an ad’s message if the video was recommended to them. They mean recommendations that come in the form of Facebook shares, likes or recommendations stemming from generated conversations. They also come from blogs and news articles regarding the video content.

Brand recall and brand association rose 7 percent among viewers who had been recommended the videos versus viewers who found it by browsing;

73 percent of respondents who viewed a recommended video recalled the brand when prompted versus 68 percent of viewers who had browsed to the video directly;

There was a 14 percent increase in the number of people who enjoyed the video following a recommendation versus those who had discovered it by browsing;

People who enjoyed a video were 97 percent more likely to purchase the product featured in the video;

There was a 14% increase in the number of people who enjoyed the video following a recommendation versus those who had discovered it by browsing. Moreover, a recommendation reduced the number of people who did not enjoy the video by 41% (see chart below).