Third-Generation SYNC3 debuts in SA

MOTORING STAFFJOHANNESBURG, (CAJ News) – THE latest generation of Ford’s communications and entertainment system is set to make its South African debut this year when the high-tech new SYNC®3 is launched on latest models.

The system has also made a significant contribution to driving safety, enabling drivers to remain focused on the road while accessing the vast range of available communication and multimedia features.

“SYNC3 brings to life even more innovative new ways of staying connected on the move,” says Tracey Delate, General Manager, Marketing – Ford Motor Company Sub-Saharan Africa Region.

“Designed to complement modern smartphones, with an intuitive touch screen and an exciting array of new features, SYNC3 understands even more conversational speech commands, is significantly faster and offers a higher resolution interface that is simpler, and easier to read and use than the outgoing SYNC®2 system.”

For the third-generation system, Ford has drawn on more than 22 000 comments and insights gained from research clinics and surveys to ensure the new version is the most customer-centric designed system to date, and is a convincing successor to SYNC 2. SYNC®1 will remain a core entry-level audio system for selected Ford models and will continue to offer Bluetooth with Voice Activation and extensive mobile and multimedia device integration.

Notably for South African customers, the language choices for SYNC 3 navigation comprise Afrikaans English and Zulu.