In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips. Today there are numerous eCommerce platforms available in the market and all enables the merchants to start selling their products both offline and online. The inventory replenishment and product management are done within one place. Moreover, the merchants can receive different orders from email, phone sales, physical stores, and sales representatives as well as from the eCommerce stores and even more they centralize the management system and seamlessly keeps more inventory across various channels. Using Best Omni-Channel eCommerce Solution is less expensive and often it’s impossible to get the traditional POS, eCommerce solutions as well as inventory management to work together. Therefore, the company builds the channels along with different scales. Depending on the person’s needs, they can select an eCommerce solution which will serve their purpose. For eCommerce retailers, the online solutions used to save more time as well as improve the capacity to make the sales.

Omni-channel Software:

Today, the Omni-channel eCommerce enables the sellers to sell the right item to the right person at the right place and often improves the revenue. The sellers can easily sell to the world on various marketplace web stores including Flipkart, Snapdeal, Paytm, Amazon as well as other marketplaces. The Omni-Channel eCommerce Solutions connects the marketplace to the inventory, marketing, accounting, logistics etc. This allows sellers to use different integration and therefore their business can take many advantages especially using the eCommerce solution in perfect manner. The Omni-channel gives support and helps the business to reach the competitive edge. They give a reliable, secure and fast platform, thus enabling the sellers to sell the products across different channels both online & offline. Business users can access their account free, anytime and anywhere thus giving flexibility to the business performance.

The Important Key Benefits:

To fully deliver a successful Omni-channel experience for their customers, retailers must turn to sophisticated solutions that help them meet and, hopefully, exceed their customer expectations. Solutions around customer engagement, information management and location intelligence allow retailers to develop a single view of their customer, understand their relationship, and optimize their interactions for better customer service across all channels. Customers have come to expect a seamless, relevant and personalized experience across all channels of communication, so it’s important for businesses to deliver that to ensure customer loyalty and reduce churn.

An Omni-channel strategy is a win-win for customers and retailers. The customers are happier and have a better customer experience because they’re receiving the applicable offers that they actually need, and retailers are equally satisfied as more of their offers hit the right mark – which means more money in their pockets.

The Road ahead…

The businesses that capitalize on the opportunities that an Omni-channel strategy presents are well- positioned to move ahead of their competition. But as new technologies emerge and customer expectations continue to change, retailers need to adapt quickly to meet those changes head on.

By personalizing their global retail approach to each individual customer and working to squeeze the greatest value out of their customer data, retailers can equip themselves for success. Retailers can better align their goals and messaging for global commerce across the company, and ultimately, improve customer experience and performance.

Solveda is a leading e-commerce, web development, custom software development & m-commerce solution provider that offers customized solutions to suit the customer needs. Get in touch with your requirements at info@solveda.com or visit www.solveda.com

Mobile commerce is growing at a rate surpassing almost every forecast over the past 2 years and we are confident this will continue for the foreseeable future.While the volume of M-commerce keeps on rising – up almost 116% in April 2014 versus a year back as per Branding Brand keeping in mind smart phone visits to mobile streamlined sites were up 83.8%, but there’s a whole other world to mobile applications than simply purchasing an item or an administration.

Physical stores versus online retailers

M-commerce is still a tiny rate of the general retails pie, so online retailers still need to view mobiles as a basic part to their general promoting procedure.

Online retailers are flourishing with a huge part of their business originating from smart phones. That is the reason the physical retailers see a greater potential part for versatile applications and m-trade as only one bit of the riddle.

The right M-commerce approach

Convenient Shopping Across All devices– Thanks to their “carry it anywhere, everywhere” convenience and accessibility, mobile phones are passing laptops and PC’s to become the medium of choice for accessing the web. Mobile shopping based on convenience is happening across the globe in three forms:

Simultaneous Usage: The process of using more than one device at the same time, like a tablet and your laptop or a mobile phone with a computer in a retail store, to complete an activity that could be related or unrelated on both devices like shopping.

Sequential Usage: The process of moving from one device to another at different times to accomplish a task like shopping online from your tablet then finishing your purchase on your mobile phone.

Singular Usage: Using one device to complete an activity online, most common with the use of laptops or mobile devices since many actions are often performed consistently on one device or the other.

In the end, one of your main goals as an owner of an e-commerce store is to offer a simple, enjoyable and easy to navigate experience for your web visitors, especially since 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. The more intuitive your store is the easier it is for a shopper to purchase what they were looking for on any device they may currently be using.

Mobile Re-targeting– Mobile re-targeting, similarly to display advertising on a desktop or laptop computer, serves ads to individuals who have recently visited your website to entice them to return and purchase items they either looked at onsite or checkout the items they placed in their cart. The major difference with mobile re-targeting is that these ads will follow a user on their other devices like their mobile phones or tablets as opposed to just on the laptop or desktop computer.

Growth of Mobile Payment– There’s many paths to take when it comes to mobile payments as an e-commerce merchant but overall, it is being where the customer is and providing them with easy solutions to their needs. Many customers find mobile payment solutions very effective at quickly completing a purchase and therefore, making mobile commerce all the more profitable for your business.

Mobile Improves the Retail Shopping Experience– When approaching mobile, many businesses often disregard the connection they can make between their mobile presence and their in-store experience but there’s lots of potential for impactful collaboration. Syncing these two interactions for the customer can help lead to higher sales and long-term loyalty.

Analytics– To be able to improve the service we need understand how customers are using the service today. Look at the top user flows through the website or app, click-through rates and fall-off rates between pages, understand behaviour differences between web and mobile or mobile web and app and more. The key to analytics is to plan for logging and reporting to be implemented from the start.

This means now, like never before, both etailers and physical retailers must view mobiles as a basic part to their general showcasing technique and see it as a value-based channel. Besides, your portable application needs to give a drawing in and associating mobile application encounter that will position your organization in front of the opposition and keep your dedicated clients returning for additional.

Solveda is a leading e-commerce, web development, custom software development & m-commerce solution provider that offers customized solutions to suit the customer needs. Get in touch with your requirements at info@solveda.com or visit www.solveda.com

The SEA Retail Expansion Summit is an annual feature in the Indonesian e-commerce market. The event caters to the most prominent industry leaders, retail owners, investors, architects, local and public authorities, and service solution providers from across the region providing informative and inspiring discussions to discover new strategies, retail technologies, retail designs and in-store marketing.

Solveda having launched the Yamaha Music e-store last year is aggressively foraying into the South East Asian markets. Indonesia with its young and growing e-commerce market is a likely destination for Solveda to partner companies to fuel their online growth story.

As a part of the expansion to South East Asian markets, Solveda participated as an Exhibit Sponsor for the Summit , where it showcased its expertise in e-commerce technologies viz. IBM WebSphere Commerce, Bigfish (based on Apache OfBiz) and Magento. Here are few pics from the Summit.

Solveda is a leading e-commerce, web development, custom software development & m-commerce solution provider that offers customized solutions to suit the customer needs. Get in touch with your requirements at info@solveda.com or visit www.solveda.com

The consumer behavior with respect to retail has changed considerably since the advent of internet. We see the consumer spending more time online, in order to research on a product. Even if the consumer is planning on purchasing the product offline, they tend to research on the product online.

In this multi-device world, e-commerce and m-commerce are gaining popularity. Consumers find it easy to search and buy the products that are relevant to them in the most convenient manner possible.

Let’s have a look at both e-commerce and m-commerce to understand how they rule consumer behavior. It is also important to consider the transition of consumers from e-commerce to m-commerce and map their journey.

E-commerce: Tracing the Journey

E-commerce has become quite vocal in the present times. We have seen that e-commerce has taken over major spaces, bringing in convenience. We can perform banking transactions at any hour; shopping and other e-commerce solutions are at our disposal at all the odd hours possible. E-commerce has spread its wings across the different sectors, and made things easy for you. Conversions and profitability for the companies have improved with e-commerce solutions. E-commerce has the capability of ringing in the best possible consumer insights on the desk. We are connected to consumer purchasing behavior, and we can offer the best solutions based on the insights.

But, as with all solutions, e-commerce comes with limitations of its own. It is not really mobile in the way it conducts itself. There are security and privacy concerns associated with e-commerce. The platform is not yet perceived as complete secure, despite including some of the best security solutions on the platform. The telecommunication bandwidth for the solution is insufficient to solve the purpose. For e-commerce, the software development tools are still in the evolution stage. Internet and e-commerce cannot be combined into some of the existing applications and database with ease. Compatibility issues also prove to be a limitation.

The Paradigm Shift towards m-commerce

There has been an increase in the number of smartphone users in the past year. From, 10.8% in 2014, it has reached 11.3% in 2015. Multi-platform has risen in retail from 53% in 2014 to 57% in 2015 (Source: Comscore Data)

This shift is ideally the primary reason for increasing shift towards m-commerce. Retail is multi-platform, as people consider a particular platform to choose and another to buy from. Most often than not, mobiles are considered for research and selection purposes.

M-commerce offers the stores mobility, that was absent in e-commerce. M-commerce applications tend to be more location specific and are more personalized offerings. It offers an intimate store-user relationship which can pull the audiences towards it. It offers time sensitive transactions, which can benefit the user. It is real time, and offers to be real fast, which is what the mobile customer needs in today’s time and age. M-commerce is absolutely great when it comes to location specific outputs, as against e-commerce.

The Road Ahead..

Currently, the shift has just moved from e-commerce to m-commerce. But, the future seems to be more of a combination. The contextual commerce, as this will be called in the future, relates to the situation the consumer is in, and the device that would attempt to solve the purpose. The completion of the purchase will depend on the context, and the way the purchase needs to be made. If online research, and offline purchase is what the context calls for, this is what the customer will perform with the multiple devices. This contextual future will call in for a combination of devices and services.

Solveda is a leading e-commerce, web development, custom software development & m-commerce solution provider that offers customized solutions to suit the customer needs. Get in touch with your requirements at info@solveda.com

BigFish is a scalable and flexible eCommerce solution. It is a solution with which retailers can enhance their business by being able to sell globally without leaving their desk. BigFish includes all components needed to manage an integrated eCommerce business, spread across brick and mortar stores, virtual stores and marketplaces. It is a customizable solution that can be tailored and scaled to your specific needs.

Integration is the soul of Retail. We ensure it across your Retail System!

Grow your online business through Solveda!!!

Technology- A world class open source solution that leverages the power of Apache Ofbiz ERP with no vendor lock-in headaches and proven baseline features with ability to scale.

Pre-built solutions with powerful features and flexibility to change key elements on the fly to suit dynamically changing business landscape.

Provides a 360-degree view of your business, from eCommerce, order management, fulfillment and warehouse management through manufacturing, purchasing and accounting.

Ready for the Future– Big Fish is built on Apache’s Open For Business (OFBiz) ERP project that has been downloaded thousands of times. In the future, Fortis Health World & Vishal can add new systems by simply opening up interfaces to the underlying ERP suite

Using BigFish, Solveda was able to implement a fully functioning eCommerce solution in a fraction of the time taken in traditional eCommerce development projects. Our eCommerce Platform replacement project for one client was implemented in just 35 days.

Before even pitching solutions to retailer, it’s important to ensure that your solution is retail ready.

Do you know what this process fully entails? Being retail ready isn’t just about having a final product. It’s about having all the requirements that retailers need to enlist before they go online. We need to be omni-channel ready, give the customer with a seamless shopping experience whether the customer is shopping online from desktop, laptop, and mobile device or in a brick and mortar store.

Simply put, retailers will not work with software vendors who do not meet the criteria of being retail ready.

Sure, they’re looking for a great, unique solution which meets their both online and offline needs as well as their customer needs. Beyond that, however, they need a strong technology vendor who is reliable, domain expert, retail ready, and one that they can work with in the long term.

Your retail ready checklist

Below is a top line sense check which outlines the key factors to consider when thinking about being retail ready.

Effective and compliant solutionThe Solution should be robust, compliant and scalable. It should grow along with the business.

Deliver the customer-centric services shoppers demandToday’s cross channel shoppers demand a personalized and seamless shopping experience, so the solution should have the feature which would enable retailers to easily manage cross-channel promotions, fulfillment and returns including in-store pickup of on-line purchases and drop shipment of out-of-stock or virtual inventory items and transact sales, returns and credits in multiple and mixed payment forms.

Built-in cross-sell/up-sell capabilityThe Solution should have in-built cross-sell and up-sell functionality, which would enable retailers to push multiple products online and increase their sales.

Fast Single Page Check OutThe Solution should have one page check out facility, as today’s shoppers are always on the move and does not like to fill in much detail. Single page check out will increase more conversion rate.

Attractive eCommerce Website TemplateIt should be built on search friendly and easily managed templates designed around the retailers’ unique business and brand objectives.

Content Management SystemThe Solution should allow you to easily create and manage images, content, searches and navigation on one more unique websites.

Competitive and comprehensive pricing modelYour pricing model needs to remain competitive along with the market and take every aspect of the development process including time and effort into consideration.

Valuable support and service of your solutionSupport and service plays a vital role in customer retention. Once the solution is being taken, the job doesn’t get over there, you have to compliment with a good software support and service.

Social Media Plug-insIt should be added to your website to drive customer satisfaction and conversions.

Minimize Shopping Cart AbandonmentThe solution should be able to minimize the shopping cart abandonment.

Fully Integrated Online and Offline Retailing SolutionFinally, the solution should be fully integrated with ERP system and other retail management solutions like POS, Merchandising, Customer Relationship Management, Marketing, and Reporting & Analytics, giving the retailers everything they need to succeed.

This is where Solveda’s BigFish comes into play. BigFish is the ladder to unfettered ecommerce growth. Take your business where it wants to be –right on top! Scale high with BigFish. Shoppers want to access your store anywhere/anytime, give them this facility with BigFish.

Solveda India, a leading global system integrator with core pedigree being an on-time, on budget approach to solution development. For more info on solutions and offerings from Solveda, please visit: http://www.solveda.com