GAME buys Gamestation for ¿74 million

Europe's biggest videogame retailer, GAME, has announced that it's acquired major high street competitor Gamestation in a deal worth ¿74 million.

This buy out adds a further 217 stores to GAME's 406 shops in the UK and Eire, although Gamestation will continue to operate under its own name in an effort to keep both brand identities separate.

GAME chairman Peter Lewis cited Gamestation's high reputation among the hardcore gaming community as playing a key part in the deal. "We are delighted to bring Gamestation into our portfolio and believe it has a strong future within the group," said Lewis. "The Gamestation business is one we have long admired and is complementary to our existing business in terms of both store portfolio and target customers."