Choose colors that are “neighbors” on the color wheel. If they exist in the same “ring” they’ll be similarly intense. If they’re next to each other or just a couple of notches over, they’ll look related and will blend well.

Choose colors that are opposites on the color wheel. Again, stick to colors that are in the same “ring” so their intensity is similar. Using opposites together adds instant electricity to your brand color palette.

Apply color sparingly

The trick to making color work is to apply it sparingly.

Think of it like a condiment you’ll add to a dish you’re cooking. Too much of any one condiment will overwhelm the other flavors in the dish. That’s the way it is with color.

Use it to “spice up” graphics and text you want to draw attention to, but don’t scatter your readers’ attention by sprinkling color all over.

Harness the power of color to brand your business

Brilliant Brand Color doesn’t just show you how to choose your brand colors, you’ll understand how to use them, too. It’s a complete system for building color confidence.

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Pamela Wilson is an author, keynote speaker, online educator, and the founder of BIG Brand System. Discover how to build your online business without the overwhelm with her FREE course, Plan & Grow BIG.

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