The Stripper's Guide blog discusses the history of the American newspaper comic strip.

Wednesday, December 05, 2012

Ink-Slinger Profiles: Melisse

Melisse was the pseudonym of Mildred Oppenheim, the wife of Samuel Oppenheim. Mildred’s maiden name has not been found. According to two New York passenger lists, she was born May 20, 1905 in Newark, New Jersey. A third list had her birth as “Mar 20”, which, probably, was a misreading by the typist. Information about her parents, education and art training has not been found.

The 1930 U.S. Federal Census recorded the couple in Newark at 279 Goldsmith Avenue. Married for three years, both were commercial artists employed at advertising companies and their parents were born in Russia. December 1931 was a pivotal moment for Oppenheim who would be known nationally as Melisse. How she acquired that name is not known. The New York Sun, December 12, 1931, had an advertisement for Lord & Taylor’s invitation to the public to attend an upcoming exhibition of Melisse’s work.

Two days later, the Sun noted the opening.

Fashion Illustrations Shown.An exhibition of sketches, introducing a new method of fashion illustration, opened today in the Young New Yorker’s Shop at Lord & Taylor, Fifth avenue. The drawings are the work of Melisse, a young artist discovered by Harry Rodman, art director of Lord & Taylor.

The New York Times, December 19, 1931, review said: “ ‘Melisse’ is…a wicked and telling satirist—almost a feminine counterpart of Peter Arno. Her women are lissome beyond all belief and have eyelashes that would shame Greta Garbo. Besides charming people sunning themselves at Biarritz of gliding with superb disdain from the side door of the Metropolitan, the exhibition includes several covers for Charm and two interesting portraits.”

The Art Directors Club recognized her work. The Sun, April 11, 1933, reported:

Seven bronze medals were awarded for work displayed in the exhibition of advertising art, which opened at the Art Center, 65 East Fifty-sixth street, under the auspices of the Art Directors Club. Six exhibitors received honorable mention.

…The medalist in the black and white illustration group was J.W. Williamson, while Peter Arno and Melisse were awarded honorable mention….

The Catalogue of Copyright Entries, Part 4, Works of Art; Etc., 1933, New Series, Volume 28, Number 4 has an entry for her:

Appearing every Saturday in the women’s pages of the Sun, the Real News of New York…A Preview of What’s New strip was a series of panels, each with a block of text about an item, activity or event. A start date was not been determined and it appears to have ended in November 1935. An ad for the strip in the Pelham Sun (New York), December 14, 1934, has a photo of Melisse.

12/9/1933

3/31/1934

11/23/1935

On three consecutive years Oppenheim sailed to Europe; according to the passenger lists, in 1932 she lived at 87 Vassar Avenue, Newark, New Jersey; in 1933 at 1 University Place, Apartment 19D, New York, New York; and in 1934 at 299 West 12th Street, New York, New York. TheTimes, June 7, 1936, said she was a member of theCartoonists Guild of America, which formed in March 1936. Evidently King Features was impressed by her work and syndicated her panelDiary of a Good Girlin 1937.The 1940s began badly for Oppenheim, who has not been found in the 1940 census. TheTimes, January 31, 1940, reported she had filed a petition for bankruptcy: “Mildred Oppenheim, freelance artist, 383 Central Park West—Liabilities, $3,714; no assets.” However, she recovered quickly with her advertising panel,Around Town with Melisse, which featured Ohrbach’s, a department store. The campaign drew the attention ofLifemagazine, June 23, 1941. Less than a month later,Sales Management, July 15, 1941, reported the campaign’s genesis.Meet MelisseNew York has a new glamour girl…Melisse of Orbach’s [sic]. The little blonde bomber made her debut in the local press a while ago, and has been wowing her female fans as well as the buying stag lines ever since. Orbach’s[sic] is a self-service clothing store which is currently trying to “trade up.” The store uses no merchandise ads, but runs full page institutionals insteadWhen Easter was past, and the regular campaign ended, General Merchandise Manager Jerry Orbach[sic] got together with commercial artist Mildred Oppenheim, and cooked up a series of ads, “Around Town with Melisse.” The cartoon ads were placed in all major local papers…anywhere from two to five times a week. Readers soon began to follow the adventures of Melisse as devotedly as they do “Tillie the Toiler,” etc.Melisse is not only charming, but is a breadwinner as well…having more than earned her keep in luring the smart money crowd to the local store. The campaign has attracted such wide attention that Life magazine recently devoted several pages to her. This is the first time Life has ever featured an advertising campaign. In addition, it is now rumored that Melisse might even have her own debutante department at Orbach’s[sic] one of these days. Hers is the story of a small space advertising campaign which made good.Grey Advertising is the agency.The success ofAround Townled to syndication as reported in theNew York Post, February 27, 1942:Melisse to Syndicate Cartoon AdvertisingMelisse, creator of the cartoon advertising “Around Town With Melisse,” will syndicate the feature throughout the country on the basis of one leading store in a trading area, it was announced today.

Arrangements are being handled exclusively by the Melisse headquarters at 59 West 44th St. Additional promotional helps for subscribers such as Melisse mannequins for window and counter displays, clothing designs and seasonal ideas are contemplated.

Canton Repository 8/5/1942

San Francisco Chronicle 8/6/1942

Springfield Union 3/7/1948

What became of her after the 1940s is not known. Oppenheim passed away February 28, 1993, in Miami, Florida, according to the Social Security Death Index. An obituary has not been found.

My name is Allan Holtz. I am a comic strip historian, and author of "American Newspaper Comics: An Encyclopedic Reference Guide." This blog is my outlet for all manner of interesting, oddball and rare material related to comic strip history. It is also a forum where others interested in comic strip history are encouraged to participate through the comments, or even by contributing articles.
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