April 4, 2019

CDP Institute Launches RealCDP Certification Program

The CDP Institute today launched RealCDP, a program to certify that systems meet the Institute’s definition of a Customer Data Platform. The project offers a five-point checklist that any CDP must meet. It is intended to reduce confusion in the CDP market. Qualified vendors will get a spiffy badge for their Web site.

CDP vendor Segment has raised a $175 million Series D funding, bringing its total funding to $284 million. Segment calls itself as a customer data infrastructure system, reflecting its focus on customer data management rather than analytical or personalization functions.

Sticking with CDP news, CaliberMind has added what it calls “chain based attribution” to its system. The methodology compares different customer journey paths to identify the incremental impact of each channel on results. Designed for B2B marketers, it works at the account level.

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.