The Latest Brand That Vowed to Go Photoshop-Free May Surprise You

We’ve seen enough Photoshop fails to last us a lifetime — over-edited legs, missing arms, you name it. So we’re more than a little excited our prediction that “no Photoshop” would become a trend in 2015 might really be coming true. Worldwide. Case in point: The Italian footwear brand Woz Shoes announced it’s going Photoshop-free (yep, totally banning the image-editing software) while stating that “normal is special” — and we couldn’t agree more.

Their recent posts on Instagram — like this so-casually-cool-without-even-trying model who we’re of course completely obsessed with — prove that brands don’t have to slim, adjust or edit images to produce ads that make us want to buy a pair of black and white sneakers, like, NOW!

Or even pink and white tennis shoes (seriously, how can we find everything she’s wearing?). But even more than making us want to buy a million pairs of Italian kicks, we love the body positive message Woz Shoes is spreading to women around the globe. Our only question is: How can we convince more brands to bid adieu to Photoshop for good? …Bueller?

We want to know what you think! Tell us below in the comments who you hope to see embrace unaltered photos and why.