Author Archives: Brian Keller, Manager of Digital Engagement

Brian makes Fredrickson’s events, social media outlets, website, and blog run smoothly and meet business needs. Prior to working at Fredrickson he wrote copy published in magazines, on billboards, and on the web—and successfully marketed workshops for the Professional Association for Computer Trainers.

Why do some businesses pay to train their customers? Well, it turns out they can save lots of money this way, which the article expands upon. Here’s my favorite quote: “As customers educate themselves, they voluntarily absorb knowledge about other products and services (features, benefits and unique value proposition), without active involvement from the salesforce or […]