How verold started their logo design journey

Company name

Verold

Overview

We are developing a general purpose distributed computing platform to support massively multi-user 3D virtual worlds and augmented realities. We are also developing the software tools and web services that will enable the navigation, production, manipulation and management of the 3D geometry and 3D/multimedia contents of virtual worlds and augmented realities.

About the root of the brand name:
The word \"Verold\" is a proto-germanic compound from which the modern english word, \"world\" is derived. It consists of the masculine \"ver\", root of words like \"virile\", \"virtue\", \"veracity\" and \"virtual\" and of \"old\" meaning \"age\" or \"time\".
We thought it fitting that since we are creating virtual and augmented worlds we revived a word containing the root of both. In so doing we wish to inflect in the name the idea that a world is constituted by people, is something fundamentally shared, social, human. Here, we understand as media theorist, Marshal McLuhan did that the essential message of new media is not its content, not the familiar things it simulates, but the changes in patterns of relations between human beings and their world that it introduces.

Tell us a bit about who you are and the people you reach

Our content creation solutions will make it faster, quicker, easier, and cheaper for professionals as well as untrained users to create 3D and multimedia assets, and enable fundamentally new paradigms for human/computer interaction and human/human, communication, tele-collaboration and personal self-expression.

Requirements

We would like to see an icon with a name next to it. Ideally, the icon should be something that could eventually stand, by itself, in place of the name.
It might be good to have a subline or embedded logo expression additionally to incorporate our set of products in the overall design: CAD, Games, Worlds, Earth, Commerce.

We would like both an iconic symbol as well as textual logo for \"verold\" - Either as "Verold" "verold" or capitalized. The iconic symbol could somehow be incorporated into the word - but we are open to ALL alternative ideas. The word should be horizontal, the overall logo simple and stylish but not overdone.

Whoever sees the logo should have to following high-level concepts come to their mind: elegance, honesty, dependability, vitality, genius, innovation

We would not like to see simple earth representations or simple 3D/Cad artifacts. But a earth diagonally (like a globe) separated between a real earth picture from space and the other half a VR/AR style-overlayed-computerized world could be one possible idea.