Médiaunió is a Hungarian NGO that aims to influence public opinion on a variety of social matters. It wanted to launch a campaign focusing on the social integration of people living with disabilities aimed at Hungarians aged 15 and over. View Summary

Médiaunió is a Hungarian NGO that aims to influence public opinion on a variety of social matters. It wanted to launch a campaign focusing on the social integration of people living with disabilities aimed at Hungarians aged 15 and over. A website was built for the campaign where four disabled people described their lives. The site was promoted in the press, TV, online and social media, as well as being endorsed by Hungarian celebrities. The whole campaign reached 96.8% of the target population and the website gained 200,000 views.