Saturday, May 25, 2013

What’s the first thing you do when you wake up in the morning, before you even brush your teeth? Is it checking the e-mail that’s flooded into your inbox overnight? Does the pull feel increasingly irresistible, even Pavlovian? Do you get so immersed in responding to other people’s agendas that 30 minutes can go by before you even look up?

Here’s a radical proposal: Don’t check your e-mail at all tomorrow morning. Turn it off entirely. Instead, devote a designated period of uninterrupted time to a task that really matters.

For more than a decade, the most significant ritual in my work life has been to take on the most important task of the day as my first activity, for 90 minutes, without interruption, followed by a renewal break. I do so because mornings are when I have the highest energy and the fewest distractions.

I’m doing it right now, but in all honesty, it’s gotten tougher in the last several years. My attention feels under siege, like yours probably does.

For the last 10 years, my colleagues and I have helped companies like Google, Genentech, Coca-Cola, Green Mountain Coffee and Facebook fuel sustainable high performance by better meeting the needs of their employees. Far and away the biggest work challenges most of us now face are cognitive overload and difficulty focusing on one thing at a time.

Whenever I singularly devote the first 90 minutes of my day to the most challenging or important task – they’re often one and the same — I get a ton accomplished.