Though Trump was promptly skewered by the media and Latinos, the comment might have cost him far more than a few votes.

Today, Univision, the largest Spanish-language broadcasting company in the U.S., announced that it would sever its relationship with the Miss Universe Organization, which is partly owned by Trump. Univision will not air the Miss USA pageant, which is scheduled for July 12.

"At Univision, we see first-hand the work ethic, love for family, strong religious values and the important role Mexican immigrants and Mexican Americans have had and will continue to have in building the future of our country," the company said in its statement, according to The Los Angeles Times.

CNN reported that Trump also released an official statement: "The Mexican government and others are putting tremendous pressure on Univision to break their signed and fully effective contract with the Miss Universe Organization because Mr. Trump has been exposing to the public, and the world, the significant damage that is being done at the southern border, and the terrible and costly trade deals that the United States is incompetently making with Mexico.”

Before Univision made its decision, the network had paid a $2.5-million fee for the right to air the pageant, according to an anonymous source. Univision wouldn’t comment on the financial ramifications of dropping the event.