Microsoft's P.A Cortana launches on Android with public beta

Last Monday, Microsoft’s savvy digital assistant
is now available as a public beta in the Google Play Store. Just like
on Windows, Cortana is ready to find you a restaurant, set an alarm, or
search the Web.

Cortana performs a number of different tasks through voice commands.
To try it out, first join the beta program and then download the app from Google Play. Thanks to the Play Store’s new beta rules, you’re able to join the beta and download the app without waiting for approval.
Once installed, you can launch the Cortana app, which gives you a brief
tutorial, asks your name, and prompts you to sign in to your Microsoft
account. This step ensures that the information will sync across to
other devices where you’re using Cortana, like Windows 10.

You can also configure Cortana to launch when you press and swipe up on the Home button, replacing Google Now, though you can't
launch the app by saying "Hey Cortana," as you can on Windows devices.
You can't use the Android Cortana app to open other Android apps or
toggle your system settings either—think of it more of an extension of
the full-featured Windows version of the digital assistant, bringing her
smarts (and your alerts, reminders, et cetera) to your Android device.

Cortana may only be accessible on phones for now; the app wouldn’t
install on my Nexus 7, though it downloaded without any problems to my
Galaxy Note 4.
Why this matters: Microsoft has become rather
aggressive about putting its services front and center on Android.
Recently, Cortana became capable of replacing Google Now as the default search action. And Microsoft beat Google Now On Tap’s feature set with its own Snapshot feature
inside Bing Search. With Windows Phone’s paltry marketshare,
Microsoft’s presence on Android is a key part of the company’s strategy
to win you to its services.