But what is flava?

We see flava as...

Fla.va (Flay-ver) verb:- That which makes something unique and stand-out from the mainstream / sworn enemy of the mundane, average, ‘OK’ and the tasteless / allies with creativitiy, versatitility, simplicity and individuality.Origin: Manchester 1976

*What flava is not: a poor misspelling of flavour OR any kind of association with a relatively average 90’s rapper