Tag Archives: Web search engine

What exactly are WordPress tags and categories? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for SEO?

What’s the Difference Between WordPress Tags And Categories?

Categories are like the aisles in a grocery store and tags are like the ingredients in the various different foods. Chinese chili sauce is only located in the ethnic foods aisles, but garlic (an ingredient) is found in the chips aisle, the frozen dinners aisle, and the vegetable aisle.

Make sure your nonprofit is directly related to the cause you’re promoting

For many nonprofits, search engine marketing is an important part of your online acquisition strategy. By bidding on mission-specific keywords, organizations run a short text ad as a “paid search placement” or “sponsored search result” on the search engines Google, Bing or Yahoo.

This can be a powerful tool, but there is a learning curve that many nonprofits find hard to navigate. Google Grants gives nonprofits a budget of up to $10,000 a month to work with, but it doesn’t come with easy “how-to” manual, leaving many organizations struggling with unfamiliar terminology and intimidating interface. Continue reading →