Browsing Month February, 2013

The massive increase in the speed and volume of communication is a critical issue in modern business. Historically communications were much slower than those of today. In the days of sail powered ships, getting a message to India and back could take a year. In 1879 the UK got itself into a war in South […]

The Internet is changing many businesses in dramatic ways, those who win from this will be those that understand and embrace their changed business model most effectively. One industry that should suit the Internet perfectly is classified advertising, whether it is for cars, homes, jobs or any other advertising we are used to seeing in […]

The Future of The Internet Do you want an Internet Fridge? The Internet has now been with us for two decades, yet it still has a long way to go in its development, technically, how we interact with it, and where we stop its incursions into our lives. It is worth remembering what the Internet […]

Within the business world many decision follow what appear to be trends, but in fact represent the herding instinct many decision makers are influenced by. This desire to be inline with what the majority are doing represents our instincts and many corporate cultures. This herd mentality can be seen in almost every area of business, […]

Over recent years the marvel of Social Media Marketing has been talked about, written about and promoted more than any other marketing trend. To listen to its exponents it has changed marketing completely and made all other marketing obsolete. On the back of this Facebook is worth $68,000,000,000 and Twitter over $9,000,000,000 despite never […]

There is a growth in aggressive marketing verging on the desperate. Not only from the unscrupulous players there have always been, but now from major companies, why? Facebook is placing “Suggested Pages” into our feeds, presumably having not been able to generate enough revenue from its traditional advertizing to support its share price, and shareholder […]

The tough questions and decisions that leaders are supposed to make are rarely faced up to when things are going well, often with disastrous results. Whether it is a country or a company there are the big questions, the elephant in the room questions, the ones that will make or break the organization over the […]

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