The need to access corporate documents, video on demand (VOD) and streaming TV will drive the adoption of digital rights managements (DRM) and enterprise rights management (ERM). The industry already proposed security protection systems based on hardware such as the secure element. However, the consumer evolution will force the stakeholders to propose other solutions, less secure but more flexible and cost effective. Trusted Execution Environment is one of these innovative approaches. This study determines the potential verticals where this technology could be used.