Let's start with full disclosure here... I’m writing this article because it’s a topical discussion that may generate traffic on our website, improve our SEO ranking and offer an insight into our views and opinions. That’s my objective here, and the success will be measured in traffic, engagement and possible leads. The success of the Gillette advert will depend on their objective.

What do you think of first when you hear the term AI? A robot? C-3PO maybe? Lines of code? This week, Jason strips away some of the myths about AI and shows you how you can use it to make your end user experience better.