AT&T keeps things simple with their BlackBerry Z10 branding

When carriers release new devices, often times they always try to sneak their branding on somewhere and the BlackBerry Z10 is no different. While Rogers actually isn't sporting any carrier branding on their Z10, Verizon went the complete opposite route and is throwing their branding not only on the front of the device but on the back as well. It's not the prettiest way to do things, but there will be no mistaking a Verizon device that's for sure.The option is always there to change out the battery door at least if you're not a fan of the design.

AT&T looks to be taking a simple approach to branding for the Z10 this time around. As seen in their upcoming devices, there is no carrier stamp on the front of the device, rather just a simple AT&T globe logo on the bottom of the battery door - which again can easily be swapped out should you choose to do so. I actually don't mind this branding so much - it's very subtle and not at all obnoxious, so most users shouldn't have an issue with it. If you're going to use a case on your device then it doesn't matter so much in the end regardless.

What are your thoughts on the AT&T Z10 branding - love it? Hate it? Don't care? Let us know in the comments!

AT&T keeps things simple with their BlackBerry Z10 branding

I agree girl! I have been lonnnnnng awaiting this phone! I will be preordering tomorrow and leaving work early (with a lame excuse) to pick mine up on the 22nd and spend the rest of the day enjoying my Z10!! I can't wait!!

i think the splash screen depends on the carrier itself. i am on telstra, and the big T screen appears for a sec before entering the standby screen after the boot up, however i tried to pop in an optus sim and there is no splash branding screen. so i conclude that the carrier splash screen depends on the carrier itself and it is NOT injected to the handset at all.

I'd prefer no logos but I think the iPhone is the only phone right now that has enough persuasion with the carriers to keep it logo free. Still I think the AT&T logo is relatively small and not that bad especially when compared to the Verizon 4G LTE branding. Unfortunately for me I have Verizon for my family's phones so guess I'll be looking for a spare battery cover and/or a case on my Z10.

This was bothering me as well. When you click blog view you will notice that the address bar changes as well. So I saved it as a bookmark so that every time I click it it automatically brings me to blog view. Dont think there is another way to do it sadly

I like it, similar to the branding on my Torch 9860. Just a simple logo on the back near the bottom on the battery door.

i'm sure like all AT&T phones it will also have the AT&T logo on the screen on startup. Don't really need logos logos everywhere. I'm sure just having the Z10 will cause enough questions about the phone.

All of this info just makes me feel sicker and sicker about giving Verizon.. the front logo is off center and looks so thrown in there.. I'm OCD and gonna have to find some way to remove it without destroying my phone cuz that looks SO bad. Good on you AT&T, glad atleast someone cares enough about their customers.. /:

I found this other way using scotch tape and a pencil eraser that was posted here on CB by "Ojhoana" on a thread about the Verizon's carrier branding. I'll be trying this when I get mine:

".... some scotch tape and good #2 pencil eraser. Apply a piece of scotch tape, press smoothly over the logo. Then erase, not hard, repeat until logo is gone. The scotch tape removes the layers of paint of the logo."

Thank goodness they kept their logo off the front face of the phone. There is no need for it (Ya I'm talking to you Verizon). Mind you, I'm not a fan of "BlackBerry" across the front either. Also, who is to say this is what the AT&T phone will look line in the box. They could have just used RIM's marketing images for the ad...

Looks good. However carriers should tread lightly with their high end phones. High end customers are a picky lot and they don't like getting pushed around. Verizon is tone deaf to these facts, but they are pretty much tone deaf to anything their customers say. Fortunately their tech department and engineers keep making a great network and product to sell. As long as the hardware guys keep doing a good job (see FIOS) Verizon has room to make a lot of screw ups.

Verizon Z10 is horrid looking with the awful branding all over the phone. Man I really hope that the Q10 is close to being launched. I already have two very big Z10's at home (PlayBook) just waiting for a BlackBerry10 update.

Branding is a form of advertising. We are being forced to advertise for them. I guess giving us the phone for $199.99 allows them this right. Once the 2 yr contract is up then we should be able to trade in the old back cover for an unbranding one-hahaha. What I am more concerned with is all the bloatware that may appear on the phone and we will not be able to remove it.

It's definitely better than Verizon's branding on the front and the back. If AT&T just goes with just the logo it won't be bad but my other phones through them had both the logo and the AT&T name on them, but only on one side.

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