Apple's Lightning dock connector has been catching a lot of static since it was officially announced alongside the iPhone 5. On the plus side, the Lightning connector is much smaller than the older 30-pin connector, which allows Apple to cram more components inside the iPhone 5 while making it smaller and lighter. And unlike the older 30-pin connector, the connector is reversible, making it easier to plug in the cable on the first try.

Now, Guy Kawasaki, who worked as Apple’s software/hardware “evangelist” from 1983 to 1987, is calling out the company on its decision to go forward with Lightning. Kawasaki doesn't take issue with the elimination of the 30-pin dock connector, but he does take object to Apple not going with the industry standard micro USB connector that all other smartphone makers use.

"This connector thing, I think it's pure arrogance," said Kawasaki. "Well, if the goal was really to save space why didn't you just go to a micro USB like everybody else in the world, and we could all get a cable at 7-11 for $5.

Apple's $29 Lightning adapter

"But no, you had to have a proprietary one. It fries my brain, I don't understand it. It's just arrogance and I'm disappointed very much in that."

To add insult to injury, the former Apple evangelist doesn't even own an iPhone anymore. "I got rid of my iPhone about a year ago - I prefer Android," Kawasaki added.

I knew Guy several years back. (I haven't spoken to him since about 2000.)

Guy calling Apple arrogant is the extreme example of the Pot calling the Kettle black.

Guy was with Apple again in the 90s (brought back by Amelio) but his arrogance clashed with Jobs' arrogance and Guy left a second time. During that short period of return to Apple he would actually walk up to people using Wintel laptops in airports and ask them if their company was forcing them to use that machine. Arrogance personified (though he'd probably call it "active marketing" or at worst "bravado").

After he founded garage.com he wrote several "self help" books for people doing start ups and how to do briefings, but he has effectively faded to nothing since then. Still I find it very difficult to believe that his personality has radically changed.