Data-Driven Black Belt Course

White Belt Certification – Detailed Curriculum

White Belt Level Certification

The White Belt-level is your introduction to data-driven marketing, and it will prepare you for the concepts that all the following training levels will build on. By passing the White Belt-level, you will understand the fundamental “whys” and “whats” of digital marketing — you will then learn the “hows” in subsequent lessons.

Here are some of the questions that you will be able to answer after you complete this level:

What is the definition of search?

What is Google Ads (formerly Google AdWords)?

What are keywords?

What is an ad group?

What is the difference between Google Ads and SEO?

What is one example of a limitation of SEO when compared to Google Ads?

What is an example of an advantage of SEO when compared to Google Ads?