BMW Design Priorities Tool / 2003 - 2004

My first project for Stamen was
the Design Priorities Tool. In conjunction with the DesignworksUSA Advanced
Communications Group, we produced a rich internet application for
use by BMW's Design Strategy Group in Münich. It's used to
communicate and defend design decisions during the car development
process at BMW in a visual format ("it's important to keep these
trim details because..."), and as a historical repository of past
rationales ("Our taillights have always been shaped like this
because..."). Design Arguments are presented in a structured format,
with attention focused on historical, technical, and marketing
implications.

It's helpful to think about the project as a hybrid that combines
the commucation ease of Powerpoint and
the historical archiving and collaborative work environment
capabilities of CVS.

We worked closely with the ACG, developing an evolving spec as
project requirements were adapted to fit the opportunities presented
by the technologies we chose.