The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

BeIN Media Group has told SportBusiness Media it is in talks with various parties for the domestic free-to-air rights for the Ligue Nationale de Handball competition from 2019 to 2023; one of these parties is understood to be French digital-terrestrial channel L’Équipe TV.

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The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

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