This is a great product, I did not experience any bad ("fishy") taste with it. It is full of antioxidants and Omega-3's, which is also great. The only downside (that I did not realize when purchasing) is that it does not contain much vitamin D at all, which is one of the main reasons I was taking cod liver oil. A lot of people complain about the vitamin D/A ratio of cod liver oil, but I found that the Carlson brand liquid (not capsules) has an appropriate ratio, so I will probably go back to that. If you just want good fats and antioxidants, this product is perfect for that.