Answers

I disagree. The best way to do it is just to get started doing testing, or hire a competent CRO firm to do it for you.

Your customers are not the same as your competitor's customers, or the customers of some case studies you've seen. Your results might vary (greatly).

The best case studies and tests which result in the greatest gain in the lifetime value of the customer are based on principles which improve the customer experience and allow you to connect and communicate with. Tactics might work in the short term, but over the longer term a strategic approach is best.

It really depends on what you need. The new BigCommerce templates are pretty modern looking and professional, and you should able to customize them to your needs.

One big downside of Shopify is the limited customizability of the checkout process. There is limited customizability of the CSS, and it is not possible to insert any javascript past the initial checkout page (excluding the final confirmation page; it's possible to put javascript there).

This makes it impossible to put any tracking scripts on such a critical part of the conversion funnel. More importantly, this part of the funnel cannot be split tested.

Reviews

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