Ad Campaigns Performance Graph

The Bing Campaigns Performance Graph displays the results associated with the Key Metric you select in the Report Options (e.g., clicks, impressions, CTR, and spend) for the date range you have chosen.

The table can be sorted by any of the columns, either in ascending or descending order, by clicking on the header of the column you want to sort by.

Bing Ads Performance Dashboard

Bing Ads Reports & Graphs
A white label marketing dashboard can be used to highlight Bing Ads performance.
In this example, a text box is used to introduce the report that includes an interactive Insight Graph comparing PPC metrics from Bing Ads and Google AdWords campaigns, followed by the Bing Ads Campaigns report trending CTR in the performance graph and a table displaying all available metrics (you may choose to highlight specific metrics and hide others).

Report Options

Date:

Click the calendar icon to select the Report Date range or select a Custom Date Range in the top right toolbar

Important: be sure to choose a date range for which data exists for the specific campaign in the Bing Ads account

General Settings:

Enter a custom report title that will be centered across the top of the report (optional)

Show or Hide Report Sections:

PPC Performance Graph displays at the top of the report

Ad Metrics Table

Select the Bing Ads Key Metric:

The Key Metric determines the type of data is displayed in the Performance Graph

Clicks - the number of clicks on your Bing ads for each campaign

Impressions - the number of times your Bing ads were displayed on Bing SERPs

CTR (Click Through Rate) - The percentage of times users clicked on your ads when they were displayed on the SERP (calculated as clicks divided by impressions)

Spend - Total cost of the clicks for each campaign

Display Columns:

Impressions - the number of times your Bing ads were displayed on Bing SERPs

CTR (Click Through Rate) -The percentage of times users clicked on your ads when they were displayed on the SERP (calculated as clicks divided by impressions)

Conversions - The total number of conversions resulting from clicks on the campaign's ads

Conversion Rate - The number of conversions divided by the total number of clicks

CPA (Cost per Action) - Total cost divided by the number of conversions

Avg. CPC (Average Cost per Click) - The total cost of all clicks divided by the total number of clicks

Average Position - The average position of the campaign's ads on the SERP

Total Ad Spend - The total cost of all clicks

Revenue - Total revenue from conversions (revenue per-conversion times the number of conversions, calculated using a per-conversion revenue amount provided by the administrator)

Return on Ad Spend - Revenue divided by spend, expressed as a percentage

Currency:

Select a Currency symbol type from the list of world currencies.
The currency option is available in case Bing doesn't send us the correct currency settings.
We don't run a currency conversion, we simply display the numbers that pass from Bing to Rank Ranger, and you have the option to set the currency symbol based on what you have set up in the Bing Ads account.

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.