Archive for June 2015

It’s an all-too-common scenario: A digital marketing plan that seemed to have everything going for it simply flopped, and as you’re sifting through the wreckage, you’re racking your brain trying to figure out where things went sour. A digital marketing fail can definitely be disheartening, but the good news is that there are always lessons…

Pinterest has carved out a unique niche within the social media universe by way of its elegant design and emphasis on visual content. One of the most significant moves the social media giant has made in recent months is the introduction of Promoted Pins, a pay-per-click advertising program that enables businesses to purchase prime placements…

Many times there’s only a razor-thin line between a successful campaign and one that turns out to be a total flop. To help avoid a dismal ROI on your digital display campaign, below are six questions you should ask before you sign off on any creative.

Numerous studies indicate that well over 95 percent of the people who visit your site will not immediately purchase a product or service, which means they’ve visited your site, seen what you offer and may have even intended on buying something–just not right now. This can be for a number of reasons: They may have…

Google Analytics is a gold mine of information that can help you better understand how visitors are interacting with your website. Not only does it provide an extensive amount data for analysis, but Google Analytics can also give you some important clues as to how you can optimize your web pages in order to increase conversions.…

So you’re ready to establish your online presence, and you have a specific look and feel in mind for your ideal business website. While it’s possible to build practically any website you can imagine, it doesn’t mean that the average “DIY” website template is going to give you what you’re after. To build a robust…

Ever since Pinterest launched in 2010, it’s received worldwide attention and praise for being one of the most innovative and unique platforms to emerge in social media. What many people don’t realize is that Pinterest is not just a popular outpost for enthusiastic DIY-ers, style mavens and aspiring chefs; it’s also a great tool to…

Running a retargeting campaign makes all the sense in the world – after all, why wouldn’t you go after potential customers who’ve visited your website and left without converting? They’re low-hanging fruit, so the idea is to stay in front of them by serving up display ads as they surf the web, and they’ll eventually…