TY - BOOK
DB - /z-wcorg/
DP - http://worldcat.org
ID - 819338140
LA - English
T1 - Content strategy for mobile
AU - McGrane, Karen.
PB - A Book Apart
CY - New York
Y1 - 2012///
SN - 9781937557089 1937557081
AB - You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description.
ER -