Our faithful friend, the Cvent Web Surveys blog, turned six this
month. So what better way to wish it happy birthday than to look
back at six of the best posts of the year. Enjoy these reads and
feel free to comment below to let us know what you’d like to
see/read about in our blog for this coming...read more

Tinder, the prolific online dating app that found its way onto the
phones of millions of Americans searching for romance in one form
or another, has revolutionized the dating scene for better or
worse. And it’s really a simple concept. The app integrates with
Facebook, pulling in users’ Facebook...read more

Every year, Forrester receives nominations for their Voice of the
Customer Awards. As part of the process, the nominees answer a
series of six questions that are designed ot get to the heart of
their programs. Adele Sage shared the ten best pieces of VoC wisdom
submitted by nominees based on answers...read more

The Net Promoter Score (NPS) continues to receive a large volume of
press coverage in the business and financial media. Originally, it
was touted as the one number businesses needed to grow. However,
time has not bared that out. Brand managers that focus solely on
NPS often receive a wake-up call...read more

Survey research can be used to assess the attitudes and opinions of
virtually any group or sub-group. Most of my work has been in the
areas of consumer and B2B market research, but from time to time my
focus has shifted toward surveying employees. This makes perfect
sense as our employees are the...read more

Building on a previous entry about exceeding market expectations,
this post will look at a particular type of survey, the planning
survey. If you are in B2B market research you are likely familiar
with the requests of internal clients who need to budget and
schedule for the coming year. The timing...read more

Hopefully by now we're all aware of how important social media can
be to market a product or idea to a large audience. But did you
also know how much social media can affect the research process? A
few weeks ago The Guardian posted a great piece about how social
media can be utilized during all...read more

Do you remember your first time? Well if it was your first kiss
then I hope you would remember. In this case I am referring to
first time you became a customer of (fill in the blank). How you
feel about your first experience with a new retailer, vendor or
other company plays a large role in...read more

Customer experience is a new(er) practice within the enterprise.
There's no degree. There's no How-To manual. But there are events
like the Forrester Customer Experience Forum in New York this week
designed around sharing new ideas and practices for effective
customer experience management. So far,...read more

Incentives are common place in the market research industry. This
is true for consumer and B2B marketing research. Often we, as
survey providers, offer tokens of our appreciation ranging from
branded items to gift cards (can we say Starbucks, please!) to
charitable donations. Yet, incentives are not...read more