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Like It or Not, Facebook Now Wants to Use You in Ads

Article updated 9/4/2013 at 8:25pm EDT with a comment from Facebook and additional analysis related to the comment.

Hey everyone! Get ready for your close up – effective September 5, Facebook is ready to make you a star in commercials whether you want to be or not.

Facebook proposed a change to its Data Use Policy (PDF) yesterday that scrubs a sentence saying you can “use your privacy settings to limit how your name and profile picture may be associated with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us.” It has now been replaced by a sentence that says, well … precisely the opposite.

“You give us permission to use your name and profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like),” reads the new text. “This means, for example…