Car Seat Buckle Magnets received a prestigious Good Design Award Winner Accolade in the Product Design category in recognition for outstanding design and innovation.

The annual Good Design Awards is Australia’s most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design and reward emerging areas of design strategy, social impact and design entrepreneurship.

The Good Design Awards Jury praised Car Seat Buckle Magnets commenting: “ This is such a clever idea that has been really nicely executed. Such a simple idea - it is hard to believe the clip is not a standard feature that is integrated into all seats. An innovative design solution to an existing (and often frustrating) problem that will make the lives of parents just a little easier. Well done. ”

“There are many design components needed in order to design baby related products. From understanding ergonomics to safety regulations to market driven cost factors, the industrial designers in this market need to constantly learn, understand and utilize the best logical options and quality outputs to meet multiple demands. During this speech, Simon Kang will address three key points in his design works: design for parents, sustainability by design and design beyond baby years.”

These metallic flatware is the first of its kind for kids and helps toddlers transition to self-feeding with style and ease. Ergonomically designed handles are hollow and light weight. Each utensil was designed with qualitative and quantitative researches to ensure it works for intended age group (18 months and up). Medical grade stainless steel material is sustainable and recyclable, and moreover, it was built to last (means less plastic products for kids).

The company urgently needed a brand new faucet extender for kids, but the Target retail buyers didn’t have much time to wait.

From an initial research to signing off PP samples, it took less than 9 months to design and develop this product. This was the fastest timeline the company spent on launching a new product into the market. While it was such a ‘fast & furious’ project, the product was well received by customers and it is currently available for purchase at Target and Amazon.

I joined Munchkin’s in-house design team 3 years ago and I’d brought so much to the company, including 30 million dollars in revenue, internationally renowned design awards, simple aesthetics, intuitive and functional products which drive Munchkin brand into a lifestyle brand for the new generation of parents and babies.

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