Apple apologises for mapping application

Apple has urged customers to use rival map applications while it sorts out its own glitch-prone offering

Reuters: Beck Diefenbach, file photo

Tech giant Apple has apologised for its glitch-ridden maps application in its new operating system and urged customers to use rival programs while improvements are made.

Apple developed its own mapping program included in its new mobile iOS 6 operating system, and removed Google Maps, which had been the default program for Apple devices.

But the new Apple program immediately drew scorn for omitting key landmarks and cities, failing to identify correct locations and distorting views from its images.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers," chief executive Tim Cook said in an open letter.

"With the launch of our new Maps last week, we fell short on this commitment.

"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

Mr Cook encouraged customers to use alternatives including Google, as Apple works out its bugs.

"The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you," he said.

"While we're improving Maps, you can try alternatives by downloading map apps from the App Store... or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their Web app."

Although the maps application does not generate revenues directly, it often links to searches, and keep users in the company's "ecosystem", which can be important over the long term.

The apology came as Apple was launching its new iPhone in 22 additional countries, a week after a rollout in nine.

The device, which sold more than five million in its launch weekend, is to be available in 100 countries by year-end.