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Intermedia Presentation

3.
Collective Soul <ul><li>Revolution of Influence </li></ul><ul><li>B2B B2C P2P </li></ul><ul><li>Peer to Peer </li></ul><ul><li>P2P Speak is more credible, genuine and trustworthy </li></ul><ul><li>P2P File Sharing </li></ul><ul><ul><li>Exchange of files between multiple users </li></ul></ul><ul><ul><li>Accessible to all with computers and the internet </li></ul></ul><ul><ul><li>Used for both uploading and downloading </li></ul></ul>

4.
<ul><li>BitTorrent Technology… </li></ul><ul><li>ultimately “reduces dependency on the original distributor” </li></ul><ul><li>Money </li></ul><ul><li>Why pay for it if it is free? </li></ul><ul><li>What’s Copyright? </li></ul><ul><li>Ownership </li></ul><ul><li>Who owns the right to distribute/reproduce? </li></ul><ul><li>What’s Copyright? </li></ul><ul><li>Quality </li></ul><ul><li>Who controls the quality & integrity of product? </li></ul><ul><li>What’s Copyright? </li></ul>The Challenges of P2P

7.
<ul><li>BitTorrent Facilitates Data Distribution </li></ul><ul><li>Uses “tit-for-tat” principle. You must give to receive. Eradicates “leeching” </li></ul><ul><li>The more files you share, the faster your downloads </li></ul><ul><li>Downloads different pieces of the file you want simultaneously from different computers. </li></ul>Did you Scratch My Back?

8.
Technical <ul><li>Step 1 </li></ul><ul><li>Click the file you want </li></ul><ul><li>Step 2 </li></ul><ul><li>BitTorrent communicates with other computers using the software and have the file you want (seed computers) </li></ul><ul><li>Step 3 </li></ul><ul><li>Software identifies the Swarm (collective that has the file and are sending/receiving </li></ul><ul><li>Step 4 </li></ul><ul><li>File Exchange </li></ul>

9.
<ul><li>Private Torrent Tracker, Members Only! </li></ul><ul><li>2 WAYS OF GETTING IN: </li></ul><ul><li>1) Get invited by someone you know </li></ul><ul><li>2) Apply for an invite through a website such as http://www.inviteshare.com/ </li></ul>

12.
Hail New Cyberdemocracy! Egalitarian sharing for all! Speedier file reception! No need for monstrous bandwidth! The more the merrier! The Bigger the Better! Choice, quantity selection & quality!

13.
However…(not so utopic) <ul><li>No popularity, no speedy file– long tail client, everyman for himself </li></ul><ul><li>Is still centralized through a server (tracker) with a list of peers– vulnerable to attack and then all falls apart </li></ul><ul><li>BitTorrent no good for little guys– even if they’re popular-small files take load too quick so no one ever sticks around; too lil time, no opportunity for sharing </li></ul><ul><li>Too reliant on Client Altruism– there’s still room for freeloaders… (upload rate dial-down or via firewall) </li></ul><ul><li>Too dependant on courtesy of the seeder (peer with 100% must stick around) </li></ul>

14.
But Good News to Peer Users: It still works! <ul><li>Rapid P2P Growth (Mostly Video) is stressing Internet and is Undermonetized </li></ul><ul><li>Peer-to-Peer (P2P) traffic was 60% (and rising) of Internet traffic in 2004, with BitTorrent accounting for 30% of traffic, per CacheLogic </li></ul><ul><li>“ P2P affects Quality of Service (QoS) for ALL subscribers” (1) </li></ul><ul><li>(1) Source: CacheLogic “P2P in 2005,” (9/05). </li></ul>

16.
The Crisis: <ul><li>Much like the Motion Picture Association of America, the Recording Industry Association of America is having a brush with pirates ar-gh! </li></ul>

17.
Solution: Time to put the Fan in the Can… <ul><li>Arrests, Lawsuits and as of May 2007, Jail time: </li></ul><ul><li>Hong Kong’s Chan Nai-ming will have to serve the three-month prison term </li></ul><ul><li>“ a strong deterrent effect on Internet piracy activities” - Tam Yiu-keung, Assistant Commissioner of Customs & Excise </li></ul><ul><li>Chan was charged in April 2005 for uploading the movies Daredevil , Miss Congeniality and Red Planet without a licence </li></ul>