Forman brandname, logo and corporate identity

Samara plaster manufacturing plant, a part of the Versivo business association, launches a new brand of dry mixtures. We created the brandname and logo, developed package design, drafted advertising materials, designed corporate gifts and provided sales outlet decorating ideas.

The brand has a face of Apollo wearing a hard hat

The light and shade version of the logo, if necessary, can be replaced with its monochrome version.

The beauty of Apollo’s face yet more astonishing in black and white

Release date: October 10 2008

Cast:

artistic director

Artemy Lebedev

art director

Ludwig Bistronovsky

designers

Aleksandr Malinovsky
Aleksandr Smetanka
Vladimir Shipilov

brainstormers

Anton Shnayder
Andrey Zubrilov

technical designers

Artur Reymer
Aleksey Seleznev

type designer

Elena Novoselova

illustrators

Egor Zhgun
Yana Moskalyuk

imposers

Artem Shitov
Valery Sibikovsky

technologist

Ignat Shametko

editor & copywriter

Tatyana Devaeva

managers

Anastasia Mescheryakova
Masha Zayakina
Aleksey Luri

Forman has a real head that, unlike other animal-like or abstract characters so often seen in logo construction, is intellectual enough and can always put forward a worthwhile suggestion.

“Um... I really should do something about the walls...”
“You can create smooth wall textures using our mixtures.”

In the Forman catalog you can find floor leveling compounds and plaster mixtures for wall and ceiling works of all kinds. Product package design theme is an edge pattern of white plastering on an unfinished surface.

Standard paper bags marked with different colors and large numbers are easy to find on store shelves

Corporate print materials and advertisements use fun slogans about heads and building works.

Advertising pillars saying “A head start on home improvement” and “Well ahead of the rest”