Rebecca Bernstein, of Creative Services, serves as UB's Web Team leader and spearheaded the creation of the University at Buffalo's Web Team, which is responsible for developing and managing UB's Web presence. Her duties include developing and maintaining a content-rich, intuitive, well-presented Internet and intranet portal presence; developing electronic communication vehicles that build information relationships and are of universal interest to both internal and external audiences; promoting UB's Web presence; and developing an electronic marketing communications strategy.

Bernstein has been with the University at Buffalo since 1981 and has been involved in its Web presence since 1994. She has been recognized nationally for her design and electronic media work with more than eighty awards, including the grand gold for interactive media from the Council for the Advancement and Support of Education, Best University Web Site from the Web Marketing Association, IBM Best Practices Partner (for MyUB), and the inclusion of her work in collections of best-designed Web sites. Bernstein's vision has been written about in the Chronicle of Higher Education, EDUCAUSE Review, CASE Currents, Web Content Management, and other media, and she has lectured at national conferences on "Communications in Cyberspace" and "Admissions on the Internet."