The promotion, which has been rolled out across 300 of Blakemore’s Spar stores, offers customers a free movie of their choice when they buy the Valentine’s meal deal.

The reward is delivered to customers in the form of a card at the checkout, which features a unique code to claim a free film via Rakuten TV, with only their email address required.

Blakemore said that by gifting a free movie, the campaign complements the store’s Valentine’s Day food and drink offering, giving customers the full Valentine’s ‘night in’ experience.

Sarah Ellis, marketing director of Blakemore Trade Partners, said: “As customers increasingly opt for experiential solutions to enhance their purchase decisions we have worked with Giftcloud to create a unique Valentine’s offer for our customers.

“By combining the free film with our Valentine’s meal provides a simple, effective way for our customers to make the most of Valentine’s.”

Greg Le Tocq, Giftcloud managing director, added: “In delivering this reward campaign for AF Blakemore, it was crucial to make the reward journey as simple and enjoyable as possible for the customer, whilst ensuring that the reward itself complemented Spar’s in-store offering.

“A movie felt like the perfect reward option, and we hope that shoppers in the AF Blakemore stores will have an enhanced Valentine’s Day experience through shopping with Spar.”