Ticketmaster sees facial recognition as the future of live events

Tickets could become a thing of a past thanks to Live Nation’s new investment in a facial recognition company. (Paul Sakuma/AP)

Your face could be Ticketmaster's newest fast-pass.

Live Nation announced its investment in biometric identification company Blink Identity, signaling intentions that the Ticketmaster parent company might seek to one day replace tickets with facial recognition.

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In a note summarizing Live Nation's 2018 first quarter results, CEO Michael Rapino said that Blink Identity's technology would allow event-goers to "associate your digital ticket with your image, then just walk into the show."

Blink Identity's co-founders Mary Haskett and Dr. Alex Kilpatrick have developed "large scale biometric identification systems" for the Department of Defense, and Blink Identity sensors have been deployed at U.S. military bases around the world, according to the company's website.

While walking into a concert venue without a ticket sounds cool, the potential innovation could raise concerns when it comes to privacy.

The new technology would force venues to begin using surveillance equipment, while Ticketmaster would need to maintain a database of all its customers' faces.

Beyond the new partnership announcement, there are no further details regarding a timeline for replacing tickets with facial recognition.