CMOs are facing growing pressure to improve the financial and operational aspects of their marketing activities—all while delivering personalized interactions in a digital world. An IDC 2013 CMO Barometer Survey[2] revealed that marketing functions can cost anywhere from 2 to 10 percent of a company’s revenue to operate.

“CMOs today have a dual mandate of being relevant and accountable in their marketing efforts,” said Wilson Raj, Global Director of Customer Intelligence at SAS. “We are proud to be recognized by Gartner for our leadership in MRM and feel it highlights how our customers are using SAS to make smart decisions to plan and deliver individualized marketing activities more effectively—by bringing transparency into every facet of their operations.”

Recently, a $2 billion consumer packaged-goods company using SAS Marketing Operations Management generated ROI of 388 percent, with the software paying for itself after just 2.4 months. Results were reported in a 2013 Forrester Consulting Total Economic Impact™ study commissioned by SAS. Other benefits included streamlined marketing operations, which avoided the cost of additional headcount; lower project costs from reducing marketing waste; and reduced third-party design and management imaging costs by creating a central repository of marketing assets across the enterprise.

The most comprehensive suite of integrated enterprise marketing solutions available on the market, SAS' platform also includes SAS® Adaptive Customer Experience, SAS® Campaign Management and Optimization Solutions, and SAS® Intelligent Advertising for Publishers. SAS is also recognized by Gartner as a leader in CRM multichannel campaign management[3] and Integrated Marketing Management[4].