Tag Archives: search engine optimization

For our last blog post of 2017, we’re looking ahead to bright things in the new year. If you’re like us, you may be contemplating what the future holds and what you want to accomplish next. Maybe you want to … Read More →

It’s tough to keep up with Google; it seemingly tests and adds a new feature every month. Alas, that is our calling as digital marketers and yet, this one almost passed us by. We’re talking about the new Google Maps … Read More →

You’ve heard it a million times before: mobile websites and applications are the wave of the future. If any doubt remained, Google’s news last week at Pubcon 2016 should put any uncertainty to bed. In this post we’ll dissect the … Read More →

As we’ve said many times before, Google’s algorithm is constantly evolving and becoming smarter. Studying their advancements gives us a glimpse into the future of SEO tactics, and we’ll explore four of those in this week’s post.

As opposed to those that sell physical products, many companies that offer professional services believe that social media is simply irrelevant to their clients. While this may be true in some (i.e. extremely rare) cases, more often than not we’ve found that … Read More →

Originally tested in 2012, Google released a small sampling of their algorithm update called Penguin 3.0 back in 2014. The main objective of this update was to identify websites that were trying to boost their search rankings through disingenuous link … Read More →

For the last several years, most experts in the content marketing world have been saying the quality of content matters more than the quantity. Recently, we’ve been seeing a bit of a shift toward the opposite line of thinking, suggesting … Read More →

For our clients, most of the important SEO work we do happens behind the scenes. We often get asked the question, “what exactly do you do?” In this post, we’ll review the most recent trends regarding Google search rankings. These … Read More →

In the digital marketing industry, we throw around the terms “organic” and “paid” search like they’re going out of style (and trust us, they’re not) — but what do these terms actually mean? We’re here to explain.

Everyone in the digital marketing industry is talking about content marketing and Search Engine Optimization (SEO), debating which is more beneficial and releasing best practices for both methods. However, we want to ask a different question: is there really a … Read More →