Dallas Cowboys
are owned by Jerral Jones (Net Worth: $1.3 billion),
who bought them in
1989
for $150 mil.

Player-costs-to-win ratio8 93 2006 Coach Bill Parcells

Sport: Portion of franchise's value attributable to revenue shared among all teams.
Market: Portion of franchise's value attributable to its city and market size.
Stadium: Portion of franchise's value attributable to its stadium.
Brand Management: Portion of franchise's value attributable to the management of its brand.

The skinny
The greatest owner in the history of the modern NFL is about to paint his masterpiece. Jerry Jones, who created the blue print for stadium economics after buying the Cowboys in 1989, is going to move into a new stadium in 2009 (the City of Arlington will own the stadium but the team will control the lease). With 80,000 seats and about 200 luxury suites (some of which will lease for more than $350,000 a season), the team's operating income could top $100 million. Not bad for a wildcatter who paid $140 million for a money losing team and stadium lease when oil was $10 a barrel and now owns the most valuable sports franchise in the world.

Facility Information

Revenue and operating income are for 2006 season and net of revenue and stadium debt service.1Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt (other than stadium debt). 2Current team value compared with latest transaction price. 3Includes stadium debt. 4Net of stadium revenues used for debt payments. 5Earnings before interest, taxes, depreciation and amortization. 6Includes benefits and bonuses. 7Includes club seats. 8Compares the number of wins per player payroll relative to the rest of the NFL. Postseason wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average.
NA: Not applicable.
Team Logos Courtesy NFL.