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The Kobo Wireless eReader Now Available at Best Buy Canada

Canadian customers can now purchase the hottest eReading device online
and in-store at Best Buy

TORONTO, Jan. 28 /CNW/ - Now there are even more ways for Canadian
consumers to get their hands on the Kobo Wireless eReader. Kobo, a
global eReading service, today announced that the Kobo Wireless eReader
is available for purchase at Best Buy, Canada's fastest growing
retailer and e-tailer of consumer electronics.

Available for the low price of $149, in all Best Buy retail locations
and at Best Buy.ca in Onyx, Pearlized Lilac and Metallic Silver, the
Kobo Wireless eReader offers exceptional value and style. Best Buy
joins retailers such as Indigo Books and Music and Walmart Canada to
carry the reading device.

"We are thrilled that Best Buy Canada is now offering our Kobo Wireless
eReader to their Canadian customers," said Michael Serbinis, CEO of
Kobo. "Our partnership with a retail electronics heavyweight such as
Best Buy reflects our strategy to ensure that customers can experience
the joy of eReading and purchase Kobo products from a rising number of
online and physical locations."

With the Kobo Wireless eReader, consumers can now shop on the go,
anytime, anyplace, directly from their Kobo eReader with one touch of
the "Shop" button. Offering choice of more than 2.2 million books,
newspapers and magazines, and including unlimited, free access to
Bell's Wi-Fi network, finding the perfect read is easy with Kobo.

"Best Buy has always offered Canadian consumers the latest technology
and entertainment products and now we're pleased to include the Kobo
eReader among them," says Derek Rogalsky, Director of Merchandising at
Best Buy Canada. "The Kobo device ranks as one of the more innovative
eReaders out there and we're happy to offer our customers a
no-pressure, lowest priced guarantee environment to learn about and buy
the Kobo eReader."

Designed by booklovers, the Kobo Wireless eReader features an eInk
screen that reads like paper and is easy on the eyes, and is light and
compact enough to comfortably carry in a jacket pocket. Kobo also
offers free eReading apps so customers can buy an eBook once and read
it on their computer, iPhone, Blackberry and Android smartphones, and
the latest tablets - such as iPad. These features, combined with Kobo's
commitment to open, which enables customers to easily bring ebooks into
their Kobo library from other bookstores and local libraries, makes the
Kobo eReader a surefire way for Canadians to experience the joy of
eReading.

About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc.
(NYSE: BBY). Best Buy is Canada's fastest-growing retailer and e-tailer
(www.BestBuy.ca) of consumer electronics, computers and entertainment products and also
operates the Geek Squad (www.GeekSquad.ca), a technology service provider specializing in computer support, home
theatre installation and car electronics installation. There are more
than 70 stores in British Columbia, Alberta, Saskatchewan, Manitoba,
Ontario, Quebec and Nova Scotia.

Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a
no-pressure (non-commissioned) sales environment. The Company is
committed to kids and its local communities and has a comprehensive
community relations program described at www.BestBuy.ca/community.

For more information about Best Buy, including store locations, visit www.BestBuy.ca

About Kobo, Inc.
Kobo is a global eReading service backed by majority shareholder Indigo
Books & Music, Borders Group, REDgroup Retail, and Cheung Kong
Holdings. Kobo believes consumers should be able to read any book on
any device. With a catalogue of more than 2.2 million eBooks,
newspapers, magazines and an open platform, Kobo enables retailers,
device manufacturers and mobile operators to bring the joy of eReading
to customers everywhere. For more information, visit www.kobobooks.com.