Marvel Marketing Minute

As marketers, we are always trying to find ways to make sure our marketing efforts are tracked and receive credit when they drive or influence sales deals. Before we can start taking credit to closed deals, we need to take a few steps back and make sure we have our Marketo programs, channels, and status set up and in-sync with our SFDC Campaigns.

If you don’t have the internal resources to create your own content, you may be tempted to hire a freelance copywriter, send him some instructions, and wait for the magical prose to arrive. However, that’s the worst decision you can make. Here’s what to do instead.

St.Valentine’s Day: when lovers express their affection with greetings and gifts. It’s really all about feelings—warm, fuzzy, kind. It’s the holiday known by its overwhelming use of hearts, flowers, chocolates, and warm colors. Hallmark, Hershey’s, and many others have supported this vision to expand on these heartfelt emotions.

As marketers, and leaders, our job is to make people feel. When I was at Nordstrom, my role was to make the store feel a certain way. Each department had what amounts to a vision board and a persona that we targeted. We wanted that forever-35 or super savvy funky girl to feel comfortable in her “space”. Physical space makes sense for feelings, right?

Now I sit in the digital world, which is far more vast than any before. We have the ability to reach more people, maybe more easily. But the responsibility for how they feel about us hasn’t changed.

One of the most important steps in every marketing campaign is figuring out how you’re going to split up your audience. By segmenting your database, you can create communication that’s tailored to each group’s needs and wants.

No matter how much thought leadership you’ve established, there are always going to be days when writer’s block creeps into your head and prevents you from thinking of any great topics to write about.

As a writer, I know how frustrating this can be. After all, your audience is counting on you for expert insights. Plus, the competition out there is fierce. You don’t have the luxury of writing about something too generic or too boring to make an impact.

According to a 2018 study, there are nearly 1.7 billion sites living on the world wide web. Add that to the 124.5 business emails that are sent out every day and the 5,000 ads the average person is exposed to every day, and you’ve got an awful lot of content floating around!

In order to stand out from the crowd, your content needs to be absolutely irresistible. But how do you tell if it is?

The superheroes here at Marvel Marketers love passing along tips that you can take back to your desk and implement right away. In fact, we love it so much that we’ve created a weekly tips series called “The Marvel Marketing Minute” that we think you’ll really enjoy.

On Thursdays, we’ll share some quick superhero-approved tips that will help your marketing efforts shine.