Virals seem to now slowly taking the front seat in the context of Indian ads although almost all of them have a strong North Indian Bias.Guess its got to do with the agency doing it as well.

The lastest one seems to be this one by Center Fresh which uses the concept of Vikram and Betaal though.Interesting Viral though…think it would be India’s first viral cum game…http://in.youtube.com/watch?v=KE9Yd50r2dg