Tom Pecheux has done everything right for Estée Lauder. I love it when brands incorporate artists not only for name recognition but for brand direction and collaboration. Estée Lauder has always been a trusted brand, but since adding Tom Pecheux as Creative Makeup Director, I definitely find that there is a stronger artistic presence in the products.

Pure Color EyeShadows were one of the first new launches of products that came out under the direction of Mr. Pecheux last summer. The first thing I had noticed when I swatched them was an improved quality and texture. These are really silky and smooth, not to mention actually pigmented! I also liked the departure from the blue plastic packaging. The luxe gold cover on the case gave it a rich feeling. Overall, a big improvement.

Here is one of my favorite green eyeshadows in my collection. This is Estée Lauder Pure Color EyeShadow in Emerald Star. Emerald Star is a shimmering deep forest green that works so beautifully wet as an eyeliner, dry as setting shade for your eyeliner or on your crease. This color creates a sultry, sexy green smoky eye for when you want something other than black.

At $20 for 2.1g, 0.07oz is borderline for what I would like to pay for a single eyeshadow, but this one is pretty special to me. And I have not regretted my purchase.