Tea in the Philippines

As consumers shift their consumption to healthy products, tea is benefiting from a positive reputation in terms of health and wellness. However, more than health benefits, such as improving digestion and avoiding illness, consumers have also shown concern to consume products with an appealing taste. These two consumption preferences of consumers led to the growth of fruit/herbal tea and green tea in 2017, at the expense of black standard tea.

Euromonitor International’s Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Tea market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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