NEW YORK, April 24 /PRNewswire/ -- The Public Relations Society of America
(PRSA) shares insights into U.S. Asian Indian audiences in the latest
installment of "PRSA Diversity Today"
(http://www.prsa.org/diversity/communications.html) podcast series. Produced
in partnership with WebmasterRadio.FM, the podcast is a monthly series that
reinforces the importance of diversity in today's business and society.

In the April 20 podcast, Dr. Rochelle Larkin Ford, APR, hosts the
following guests, who share key findings from their recently-released study of
this dynamic and influential community:

-- Anna Xie is senior manager of Strategic Planning and Research at
interTrend Communications, where she counsels telecommunications,
entertainment and beverage industry clients with insights about the Asian
market. interTrend Communications Inc. is an award-winning, full-service
communication agency based in California, helping corporate America target
U.S. Asian American segments.

-- Sharmila Fowler is senior vice president of Sales and Marketing at New
American Dimensions, a multicultural marketing research firm based in
Illinois. For more than 20 years, she has helped food, packaging, health,
telecom and other clients successfully target diverse U.S. market segments.

The Public Relations Society of America (www.prsa.org), headquartered in
New York City, is the world's largest organization for public relations
professionals with nearly 32,000 professional and student members. PRSA is
organized into 109 Chapters and 10 Districts nationwide, and 20 Professional
Interest Sections and Affinity Groups, which represent business and industry,
counseling firms, independent practitioners, military, government,
associations, hospitals, schools, professional services firms and nonprofit
organizations. The Public Relations Student Society of America (PRSSA) has 302
Chapters at colleges and universities throughout the United States, and one
Chapter in Argentina.