It doesn't stand for 'Looking Really Good' but you know that’s fundamentally a guarantee with LRG clothing. One of the biggest and most popular skate companies worldwide and in the UK, with a ludicrously talented skate team and a huge array of vibrant streetwear, LRG (Lifted Research Group) clothes have a sterling reputation, with their jeans among the toughest available to man! If you don't already have a shirt with a giraffe on it - get with the program.