Lightning Bolt to Unveil New Surfboard Collection

Original Bolt Shapers Rory Russell and Graham Smith to Show the Updated Surfboard Collection for the First Time in More than 30-Years

Los Angeles, Calif., – December 29, 2009 – Lightning Bolt, the iconic 1970s surf brand, is set to keep the momentum from its recent USA apparel re-launch alive at the ISPO tradeshow from February 7-10, 2010 in Munich, Germany, with the very first showing of its reinvigorated surfboard collection. Original Bolt shapers, Rory Russell and Graham Smith; and surf legend from recent documentary, “Surfwise,” and Lightning Bolt USA president, Jonathan Paskowitz; along with other key brand executives, will showcase the top technical developments in the company’s surfboard collection, which has been updated for the first time in more than 30 years.

In addition to showing off the highly-anticipated new board quiver, Lightning Bolt will host buyers, media and other industry bigwigs at its 64-squaremeter booth, which will also feature the most recent apparel collections for fall/winter 2010/2011 for both Lightning Bolt, Europe, and Lightning Bolt, USA.

“After nearly a 30-year hiatus Lightning Bolt is thrilled to reintroduce the surfboard that pioneered the shortboard revolution of the 1970’s,” says TMG-SA and Lightning Bolt, Europe president, Manuel Goncalves. “Just as Pipeline served as ground zero for the high-performance Lightning Bolt boards of the ‘70s, Rory gave the surf-world a sneak peak as to what the updated models are capable of doing as he was handpicked to surf in the expression session during this winter’s Pipe Masters. As surfers who still charge one of the worlds’s most challenging waves, Rory and Graham have used the latest shaping technologies to create a collection of boards that combine the smooth style of the ‘70s with the cutting-edge performance that today’s surfers demand.”

Lightning Bolt’s booth will be located at Hall/Booth A2.138 – stop by to see the latest and greatest from Lightning Bolt. To set up a media appointment, please contact, Stephanie Weber at sweber@snlc.net or Maria Joao Nogueira at maria.joao@tmg.pt.

About Lightning Bolt:
Lightning Bolt, originally founded in Hawaii in 1972 by Gerry Lopez and Jack Shipley, is a collection of men’s and women’s apparel inspired by both original and modern concepts of the world of surf. Lightning Bolt’s fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders’ lifestyle.