CPR Agency looked after the PR and radio plugging for Thirty One: a collection of tracks from Manchester, featuring rare and exclusive songs from established and emerging acts in aid of the charity CALM. The album was curated and compiled by DJ/Writer Dave Haslam for The Factory Foundation. Thirty One also featured art direction from Peter Saville.

The Campaign Against Living Miserably (CALM) was set up to reduce the high suicide rate amongst men under 35. Suicide is currently the single biggest killer of young men in the UK. It is a campaign and charity targeting young men with a helpline, magazine and online community, but CALM listens to anyone who needs help or support.

PRESS HIGHLIGHTS

As this campaign was in aid of a charity, it focused more on features and interviews rather than reviews.

Digital Spy Feature

Urban Life Feature

Manchester Music Feature

Manchester Evening News Coverage

Press Association Feature

Entertainment Focus Feature

The Big Issue Feature

The Guardian Feature

Artrocker Feature

PRS interview with Everything Everything

PRS interview with Dave Haslam

BBC 6 Music online piece on album

“Elders such as Elbow, Noel Gallagher and I Am Kloot all donate weighty songs, as do The Durutti Column and New Order side project Bad Lieutenant, who both provide the link to early Factory days”4* – The Daily Mail

BBC 6 Music play from Nemone, Chris Hawkins and Radcliffe and Marconie

BBC 5 Live review of album on air

BBC 5 Live Dave Haslam and Everything Everything live on show

BBC Manchester feature on album on the Manchester Music Show

BBC Manchester interviews with featured artists on the Manchester Music Show

BBC Manchester interview with Dave Haslam and Esther Callaghan on the Manchester Music Show

BBC Manchester Dave Haslam interviewed in Breakfast show

BBC Introducing features on the unsigned acts on the album

BBC Manchester Interview on Heather Stott’s show

Amazing Radio strong station rotation and album feature

Absolute Radio Dave Haslam interview

PRESS CONFERENCE

Working with Esther O Callaghan of Factory Foundation, CPR Agency partnered to host a very successful press conference at a packed Band On The Wall in Manchester. The press conference also involved live performances from several of the featured artists and a Q&A with Dave Haslam and various key players.

Everything Everything- Carry Me Home (Gloworm Cover) from Thirty One in aid of CALM

Elbow- Lippy Kids (Live From Pinkpop) from Thirty One in aid of CALM

“Nearly all of us must have had or will have extremely dark or suicidal thoughts at some point during our lives. It’s human nature. That’s why CALM are doing such an important job – not only helping and being a friendly ear for men experiencing those thoughts, but also reminding the rest of us that the issue is happening and is out there”. Rob Da Bank, Radio 1

“What support groups like CALM do is help men who struggle with balance to understand that they are not alone. That when things get too much, there is help at hand. It’s really important that music plays a part in this. It helps people to express themselves when simple dialogue is not enough”. Zane Lowe, Radio 1

“Having had experience of one of our closest friends taking his own life and leaving behind a family, any awareness and help to people on this subject is priceless and we are backing CALM 110% in their campaign to increase knowledge”. Wideboys, DJ

“I think the tendency to “bottle things up” is an institutional phenomenon amongst young men and the suicide rate of under-35’s is frankly horrifying. The service offered by CALM to help anyone who contacts them is both important and dignified, so I am very proud to be supporting this cause with future events”. Kissy Sell Out, Radio 1

“We want men to recognize that being strong is being verbal, because as soon as you start talking about problems, you start dealing with them”. David Baddiel