Cover Girlhttp://www.adweek.com/taxonomy/term/16958/all
enNike Cuts Adrian Peterson as Brands Continue to Condemn NFL http://www.adweek.com/news/advertising-branding/nike-cuts-adrian-peterson-brands-continue-condemn-nfl-160189
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/adrianpeterson-hed-2014_0_0.jpeg"> <p>
Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings <a href="http://espn.go.com/nfl/story/_/id/11541346/adrian-peterson-barred-all-minnesota-vikings-activities" target="_blank">this morning </a>stemming from allegations of abusing his 4-year-old son.</p>
<p>
&quot;Nike in no way condones child abuse or domestic violence of any kind and has shared our concerns with the NFL,&quot; according to a statement from the Portland, Ore.-based shoe brand. &quot;We have suspended our contract with Adrian Peterson.&quot;</p>
<p>
ESPN reporter Darren Rovell <a href="https://twitter.com/darrenrovell/status/512267892419985409" target="_blank">first reported</a> the development on Twitter. Peterson earlier this week was reinstated on the team and was expected to play on Sunday for the Vikings. But now he&#39;ll stay home.</p>
<p>
Last week&#39;s child abuse scandal has become a tipping point for brands, which are fed up with the NFL&#39;s recent problems that also include the <a href="http://www.adweek.com/news/advertising-branding/after-ray-rice-nfl-needs-go-big-restore-brand-women-160009" target="_blank">Ray Rice domestic violence developments</a>.</p>
<p>
Anheuser-Busch, which inked a <a href="http://www.adweek.com/news/advertising-branding/anheuser-busch-goes-long-nfl-pact-134113" target="_blank">$1.2 billion sponsorship deal</a> with the league a few years ago, yesterday sounded off on the NFL for keeping a house marred by ugly controversies. And then Castrol, PepsiCo, Procter &amp; Gamble&#39;s Cover Girl, Campbell&#39;s Soup, Wheaties and Visa joined the chorus of advertisers criticizing the league.</p>
<p>
&quot;We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,&quot; St. Louis-based Anheuser-Busch said in a statement. &quot;We are not yet satisfied with the league&rsquo;s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league.&quot;</p>
<p>
That statement followed Radisson Hotels&#39; decision <a href="http://www.delhidailynews.com/news/Radisson-drops-Vikings-sponsorship-amid-abuse-cases-1410887540/" target="_blank">Monday night</a> to halt its sponsorship with the Minnesota Vikings, following the team&#39;s temporary reinstatement of Peterson.</p>
<p>
&quot;Radisson takes this matter very seriously, particularly in light of our longstanding commitment to the protection of children,&quot; the Minnetonka, Minn.-based brand said in a statement. &quot;We are closely following the situation, and effective immediately, Radisson is suspending its limited sponsorship of the Minnesota Vikings while we evaluate the facts and circumstances.&quot;</p>
<p>
After the Peterson episode&mdash;coupled with <a href="http://www.adweek.com/news/advertising-branding/after-ray-rice-nfl-needs-go-big-restore-brand-women-160009" target="_blank">the aforementioned Rice domestic abuse</a> debacle last week&mdash;the NFL has come under intense scrutiny. Earlier this week, an activist photoshopped a <a href="http://www.adweek.com/news/technology/cover-girl-ad-gets-photoshopped-acutely-strong-nfl-protest-meme-160147" target="_blank">Cover Girl-NFL ad to depict a battered woman</a>.</p>
Advertising & BrandingAdrian Petersonbrand marketingCampbell's SoupCastrolCover GirlChristopher HeineEspnNational Football LeagueNflNikePepsicoProcter & GambleRay RiceVisaWheatiesSportsWed, 17 Sep 2014 16:48:46 +0000160189 at http://www.adweek.comCover Girl Ad Gets Photoshopped Into a Strong NFL Protest Memehttp://www.adweek.com/news/technology/cover-girl-ad-gets-photoshopped-acutely-strong-nfl-protest-meme-160147
Christopher Heine<p>
The National Football League&#39;s <a href="http://www.adweek.com/news/advertising-branding/has-nfl-brand-ever-been-worst-start-160130" target="_blank">problems of the last week</a> are well known. But now social media users&mdash;particularly on Twitter&mdash;are <a href="http://www.nydailynews.com/news/national/tweaked-cover-girl-ad-showing-brusied-model-viral-article-1.1940162" target="_blank">passing around a Photoshopped version</a> of a Cover Girl ad that&#39;s quickly becoming a meme while protesting the NFL&#39;s attitude toward domestic abuse.</p>
<p>
<img src="/files/nfl-game-face-hed-2014_0.jpg" style="margin-top: 15px; margin-bottom: 15px;" /></p>
<p>
Since yesterday, the altered cosmetics promo has been regularly accompanied by the hashtag <a href="https://twitter.com/hashtag/GoodellMustGo?src=hash" target="_blank">#GoodellMustGo</a>. That message highlights activists&#39; sentiment that Roger Goodell, pro football&#39;s commissioner, should resign after not suspending Baltimore Raven Ray Rice indefinitely once learning the player punched his then-fianc&eacute;e-and-now-wife Janay Rice.</p>
<p>
The NFL, at first, suspended Ray Rice for only two games before TMZ released a video from last spring of the violent incident. After the clip surfaced, the league suspended him indefinitely.</p>
<p>
And Change.org has started a <a href="https://www.change.org/p/barclays-stand-with-women-against-domestic-violence-and-demand-the-nfl-fire-roger-goodell-and-change-its-policies" target="_blank">petition</a> asking Cover Girl, McDonald&#39;s, AT&amp;T, Campbell&#39;s and various other NFL sponsors to pull out of their partnerships unless he&#39;s fired.</p>
<p>
Whether brands&mdash;especially female-focused ones&mdash;issue statements about their sponsorships in the next few days will be worth watching.</p>
TechnologyCover GirlNational Football LeagueNflRoger GoodellSocialChristopher HeineTwitterMon, 15 Sep 2014 21:17:19 +0000160147 at http://www.adweek.comThe VMAs Inspired Good and Bad Branded Tweetshttp://www.adweek.com/news/technology/vmas-inspired-good-and-bad-branded-tweets-159701
Robert Mann<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/vma-nicki-minaj-hed-2014.jpg"> <p>
The good and the bad were on full display in last night&rsquo;s tweets for MTV&rsquo;s Video Music Awards. Nicki Minaj&#39;s wardrobe malfunction and praise for Beyonce as the queen of the show topped Twitter posts, while, according to Britney Spears, Miley Cyrus has been recast as a Mother Theresa-styled celebrity for her work with the homeless.</p>
<p>
But what did brands do? Not a ton. For instance, real-time branding stars Oreo and <a href="http://www.adweek.com/adfreak/arbys-slayed-grammys-tweet-about-pharrell-williams-hat-155237" target="_blank">Arby&#39;s</a> didn&#39;t publish tweets last night, which makes one wonder if the news-jacking tactic is losing steam.</p>
<p>
At any rate, here is a brief recap with a few highlights and some lowlights:</p>
<p>
<strong>The Good</strong></p>
<p>
People Magazine for this quip about the VMA &quot;dress code:&quot;</p>
<blockquote class="twitter-tweet" lang="en">
<p>
Does a VMAs show without a nip-slip even count? Thank you for doing your part, Nicki <a href="http://t.co/DEk5nF31wd">http://t.co/DEk5nF31wd</a> <a href="https://twitter.com/hashtag/VMA2014?src=hash">#VMA2014</a> <a href="http://t.co/R3vKZ74TSA">pic.twitter.com/R3vKZ74TSA</a></p>
&mdash; People magazine (@peoplemag) <a href="https://twitter.com/peoplemag/statuses/503753653434724353">August 25, 2014</a></blockquote>
<p>
Esquire for taking the program to task for a hastily assembled tribute to Robin Williams:</p>
<blockquote class="twitter-tweet" lang="en">
<p>
Trying to imagine the jokes Robin Williams would have cracked after watching that tribute. <a href="https://twitter.com/hashtag/VMAs?src=hash">#VMAs</a></p>
&mdash; Esquire Magazine (@Esquiremag) <a href="https://twitter.com/Esquiremag/statuses/503731303792250881">August 25, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><p>
MTV for having levity about the show&#39;s main booty, <a href="http://www.adweek.com/news/television/parents-television-council-already-upset-about-what-nicki-minaj-will-do-sunday-159615" target="_blank">Nicki Minaj</a>:</p>
<blockquote class="twitter-tweet" lang="en">
<p>
So many butts, so little time: <a href="http://t.co/1GeMlE231q">http://t.co/1GeMlE231q</a> <a href="https://twitter.com/hashtag/vma?src=hash">#vma</a></p>
&mdash; MTV (@MTV) <a href="https://twitter.com/MTV/statuses/503851890866921472">August 25, 2014</a></blockquote>
<p>
Cover Girl for leveraging its Katy Perry partnership:</p>
<blockquote class="twitter-tweet" lang="en">
<p>
&ldquo;<a href="https://twitter.com/katyperry">@katyperry</a>: SHOUT OUT TO <a href="https://twitter.com/COVERGIRL">@COVERGIRL</a> FOR MAKING ME LOOK FLOSSY TONIGHT!!!&rdquo; So <a href="https://twitter.com/hashtag/instaGLAM?src=hash">#instaGLAM</a>!</p>
&mdash; COVERGIRL (@COVERGIRL) <a href="https://twitter.com/COVERGIRL/statuses/503760857789001728">August 25, 2014</a></blockquote>
<p>
&nbsp;</p>
<p>
<strong>The Bad</strong></p>
<p>
Kia Motors lacks inspiration:</p>
<blockquote class="twitter-tweet" lang="en">
<p>
That was a <a href="https://twitter.com/hashtag/FullyCharged?src=hash">#FullyCharged</a> performance by <a href="https://twitter.com/maroon5">@Maroon5</a> at the <a href="https://twitter.com/MTV">@MTV</a> <a href="https://twitter.com/hashtag/VMAs?src=hash">#VMAs</a> tonight, brought to you by the <a href="https://twitter.com/hashtag/KiaSoul?src=hash">#KiaSoul</a>! <a href="http://t.co/mYN1E6MFPO">pic.twitter.com/mYN1E6MFPO</a></p>
&mdash; Kia Motors America (@Kia) <a href="https://twitter.com/Kia/statuses/503747353070043137">August 25, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><p>
A cheesy cross-promotion from State Farm, repurposing its ad campaign with SNL cast member Rob Schneider reprising his role as Richmeister:</p>
<blockquote class="twitter-tweet" lang="en">
<p>
Did you catch our new commercial with The <a href="https://twitter.com/hashtag/Richmeister?src=hash">#Richmeister</a> during the <a href="https://twitter.com/hashtag/VMA?src=hash">#VMA</a>? <a href="https://twitter.com/hashtag/DoubleCheck?src=hash">#DoubleCheck</a> here: <a href="http://t.co/hZj7PZf2SA">http://t.co/hZj7PZf2SA</a></p>
&mdash; State Farm (@StateFarm) <a href="https://twitter.com/StateFarm/statuses/503724719909376000">August 25, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><p>
Beats, Dr. Dre&rsquo;s billion-dollar headphone company, for awkwardly connecting the VMAs female-dominated presentation with a video promo:</p>
<blockquote class="twitter-tweet" lang="en">
<p>
Ladies owned it. Don&#39;t miss the World Premiere <a href="https://twitter.com/hashtag/BangBang?src=hash">#BangBang</a> Music Video at <a href="http://t.co/slIrvbfjIg">http://t.co/slIrvbfjIg</a> <a href="https://twitter.com/hashtag/VMA2014?src=hash">#VMA2014</a> <a href="http://t.co/xFqcELPfxB">http://t.co/xFqcELPfxB</a></p>
&mdash; Beats By Dre (@beatsbydre) <a href="https://twitter.com/beatsbydre/statuses/503775803889311744">August 25, 2014</a></blockquote>
<p>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
TechnologyCover GirlEsquireKaty PerryKia MotorsPeople MagazineRobert MannRobin WilliamsSocialState FarmMon, 25 Aug 2014 17:21:08 +0000159701 at http://www.adweek.comPulpo Media Debuts Data Platform for Hispanic Advertisershttp://www.adweek.com/news/technology/pulpo-media-debuts-data-platform-hispanic-consumers-157500
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/kelloggs-hispanics-hed-2014.jpg"> <p>
Pulpo Media, an agency that services brands such as Kellogg&#39;s, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define <a href="http://www.adweek.com/news/television/too-many-brands-are-still-employing-check-box-strategy-153894" target="_blank">Hispanics</a> for marketers.</p>
<p>
Called the Hispanic Acculturation Model, it combines 2012 U.S. Census stats with countless survey results to analyze where the people in this demo live, how old they were when they immigrated (if they did), where their parents were born, household language and English proficiency.&nbsp;</p>
<p>
Per the <a href="http://www.pulpomedia.com/" target="_blank">Berkeley, Calif.-based Pulpo Media</a>, they are not easy to reach but too valuable to ignore. Upscale Hispanics, earning $50,000 to $100,000 annually, are the most prominent consumer segment since the baby boomers, a <a href="http://latino.foxnews.mobi/quickPage.html?page=45196&amp;external=2642645.proteus.fma" target="_blank">Nielsen study</a> found last week.</p>
<p>
Sophisticated data &quot;is critical to developing effective media plans that deliver greater engagement and brand affinity,&quot; explained Justin Kuykendall, CEO at Pulpo Media.</p>
<p>
And due to the Hispanics&#39; growing influence on the future, crunching marketing numbers around them could be a veritable gold mine. Pulpo&#39;s list of clients&mdash;which includes Liberty Mutual, AutoZone, Cover Girl, MasterCard and other huge names in addition to the aforementioned brands&mdash;suggests that fact is not being lost on corporate America.</p>
<p>
For instance, Kellogg&#39;s last month rolled out <a href="https://www.diasgrandiosos.com/es_US/inicio.html?utm_source=press_release&amp;utm_medium=pr&amp;utm_term=launch_april&amp;utm_content=dghomepage&amp;utm_campaign=pr_2014" target="_blank">Dias Grandiosos</a>, a digital initiative that focuses on Latina moms.</p>
<p>
&quot;We help her find this balance through deliciously nutritious recipes, compelling articles and relatable stories about real Hispanic women and their families with topics that she cares about and that are relevant to our brands,&quot; said Christopher Rivera, associate director, multicultural brand marketing, at the packaged-goods giant.&nbsp;</p>
TechnologyAutoZoneBest BuyCover GirlDatadata marketingChristopher HeineDias GrandiososDisneyFedexGeneral MillsHispanic marketingKellogg Co.Kellogg'sLiberty MutualMastercardNikePulpo Mediawww.pulpomedia.comTue, 06 May 2014 16:49:12 +0000157500 at http://www.adweek.comAdweek's Top 5 Commercials of the Week: Feb. 21-28http://www.adweek.com/news/advertising-branding/adweeks-top-5-commercials-week-feb-21-28-155998
Melissa Hoffmann<p>
In this week&#39;s best new commercials, Katy Perry and other famous women launch a new battle cry for CoverGirl. Jeff Gordon pulls another prank for PepsiMAX. British mobile company Three charms with the viral formula of cute girl plus singing kitty. J&auml;germeister speaks the language of its core audience with an artful surf-themed spot. And we discover just how crazy German supermarkets can be.</p>
<p>
Watch all five ads below, and vote for your favorite. And if your favorite isn&#39;t here, tell us in the comments.</p>
<p>
<iframe allowtransparency="true" frameborder="0" height="1050px" scrolling="no" src="http://up.massrelevance.com/blakekobelan/video-poll/index.html?config=Adweek/top-ads-poll-feb28" style="border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; border-image: initial; overflow-x: hidden; overflow-y: hidden; " width="652"></iframe></p>
Advertising & BrandingAlcohol advertisingCelebrity EndorsementsCover GirlEdekaFood & BeverageMelissa HoffmannJeff GordonKaty PerryPepsi MaxProcter & GambleThreeFri, 28 Feb 2014 13:06:20 +0000155998 at http://www.adweek.comPepsi, GM Bail on Fox's X Factorhttp://www.adweek.com/news/television/pepsi-gm-bail-foxs-x-factor-152258
Anthony Crupi<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/xfactor-judges-hed-2013.jpg"> <p>
After serving as the flagship sponsor of Fox&rsquo;s <a href="http://www.thexfactorusa.com/" target="_blank">The X Factor</a> for its first two seasons&mdash;an agreement that included extensive integrations and interactive elements&mdash;Pepsi has passed on a third go-around with the show.</p>
<p>
Also stepping away from the struggling musical-competition program is General Motors&rsquo; Chevrolet marque.</p>
<p>
When Pepsi first signed on as The X Factor&rsquo;s primary sponsor in March 2011, it ponied up some <a href="http://www.adweek.com/news/advertising-branding/idol-has-coke-now-x-factor-has-pepsi-133913" target="_blank">$60 million</a> for the opportunity. At the time, Simon Cowell&rsquo;s new show was being touted as the next <a href="http://www.adweek.com/news/television/why-everything-you-think-you-know-about-american-idol-dead-wrong-149057" target="_blank">American Idol</a>, a comparison that would prove to be unfounded. After bowing Sept. 21, 2011, to 12.5 million viewers and a 4.4 rating in the 18-49 demo, Factor failed to build on those results.</p>
<p>
If the inaugural season didn&rsquo;t live up to the hype (that same year, precursor Idol averaged 23.1 million viewers and a 7.3 in the dollar demo, roughly double Factor&rsquo;s deliveries), <a href="http://www.adweek.com/news/television/voice-drowns-out-x-factor-143670" target="_blank">Season 2 really never caught fire</a>. Per Nielsen live-plus-same-day data, Factor&rsquo;s second year averaged just 8.28 million viewers and a 2.9 among the under-50 crowd despite adding of <a href="http://www.adweek.com/news/television/oopsfox-did-it-again-140545" target="_blank">Britney Spears and Demi Lovato</a>.</p>
<p>
For all that, Factor was still one of last season&rsquo;s top-20 programs. When seven days of time-shifted viewing are brought into consideration, the show averaged a respectable 3.5 in the demo.</p>
<p>
Happily for Fox, two other heavies have stepped in to fill the void left behind by the soft drink and automotive giants. On Friday, the network announced that it had signed Honda and Procter &amp; Gamble as season-long backers of Factor.</p>
<p>
Honda will leverage its sponsorship as a means to kick-start the launch of its 2014 Odyssey minivan. As the official auto sponsor of Factor, Honda&rsquo;s Odyssey will be integrated in three episodes of the show, which returns for its third season on Sept. 11 and 12.</p>
<p>
Per terms of the deal with Fox, Honda also will sponsor Factor&rsquo;s digital voting and Fan Rewards program.&nbsp;</p>
<p>
&ldquo;Families across the U.S. have a very personal relationship with their Hondas, and integrating our vehicles into one of America&rsquo;s top-rated programs allows us to extend that connection to The Factor&rsquo;s viewers and participants,&rdquo; said Michael Accavitti, svp of auto operations at American Honda, by way of announcing the deal. &ldquo;As a part of our season-long sponsorship, the <a href="http://automobiles.honda.com/odyssey/?kwid=45812711454&amp;adgrpid=7750496046&amp;ef_id=UioaNQAAADqsqgqI:20130906180853:s" target="_blank">redesigned 2014 Odyssey </a>will be an integral part of the contestant experience, and our engagement with The X Factor community will extend beyond the show through a robust social media and online presence.&rdquo;</p>
<p>
Terms of the deal were not disclosed.</p>
<p>
For its part, P&amp;G said that Factor presents &ldquo;a natural fit for our collection of beauty brands.&rdquo; TV&rsquo;s leading advertiser will use its Factor partnership to promote its Cover Girl cosmetics line, Herbal Essences hair care and Secret deodorant/antiperspirant products.</p>
<p>
When Factor returns with its first auditions episode, it will go head-to-head with the third installment of NBC&rsquo;s much-hyped new game show, <a href="http://www.nbc.com/million-second-quiz" target="_blank">The&nbsp;Million Second Quiz</a> and the 33rd of 36 episode of CBS&rsquo; Big Brother. (ABC and the CW are both in repeats.) The Thursday night show will face off with Quiz, Big Brother and a special CBS fall preview.</p>
TelevisionAutomotive2014 OdysseyAbcAmerican IdolBig BrotherAnthony CrupiCbsChevroletCover GirlDemi LovatoFoxGeneral MotorsHerbal EssencesHondaNbcNetworksPepsiProcter & GambleRatingsSecretSimon CowellThe CWThe Million Second QuizThe X FactorPackaged GoodsFri, 06 Sep 2013 18:33:43 +0000152258 at http://www.adweek.comMiley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demohttp://www.adweek.com/news/television/mileys-moves-seduce-10-million-viewers-vmas-47-percent-demo-152044
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/miley-cyrus-vmas-hed-2013.jpg"> <p>
Sneer all you want at Miley&#39;s crotch-thrusting antics with Robin Thicke (for the four of you who weren&#39;t watching, see the entire <a href="https://www.popaganda.com/gallery" target="_blank">Ron English</a>-ish fever dream below)&mdash;the VMA&#39;s were outrageous enough to nab 10.1 million total viewers and a 7.8 rating among people 12-34 (the network&#39;s target demo). It&#39;s especially good news considering the heavily sponsored program&#39;s <a href="http://www.hollywoodreporter.com/live-feed/mtv-video-music-awards-vmas-ratings-2012-368480" target="_blank">dismal performance in 2012</a>, though it has a ways to go before it reaches the record-breaking heights of the year before.</p>
<p>
MTV also broke a social media record while they were at it&mdash;during the Cyrus/Thicke performance, Twitter clocked 306,000 Miley/Robin-related tweets per minute, passing the previous Twittered TV record holder, Beyonc&eacute; Knowles, for her half-time show at the Super Bowl. It&#39;s not exactly against Twitter&#39;s interests to publicize those figures, of course. The microblogging service inked a hefty partnership with MTV to use its Amplify promotion tool, so if you were seeing a whole lot of twerking tweets in your feed, it wasn&#39;t necessarily because all your friends were watching the VMAs.</p>
<p>
Researchers <a href="http://www.mediapost.com/publications/article/196237/twitter-buzz-tied-to-tv-ratings.html#axzz2d6wb6TJp" target="_blank">tied TV viewership to social media</a> earlier this summer; this kind of ratings win would seem to bear that data out.</p>
<p>
It&#39;s a big win for the network and its heavily branded programming, helped in part, no doubt, by internecine sniping between MTV head Van Toffler and Comedy Central host Stephen Colbert, who <a href="http://www.adweek.com/news/television/colbert-skewers-guest-stealing-vmas-and-mtvs-van-toffler-sponsored-segment-151740" target="_blank">extravagantly mocked Toffler on his show</a> for stealing Colbert&#39;s guest&mdash;Daft Punk, who were set to make a &quot;secret&quot; guest appearance on the VMAs, which Colbert told the world in <a href="http://www.colbertnation.com/the-colbert-report-videos/428372/august-06-2013/stephest-colbchella--013---daft-punk-d" target="_blank">a segment that went viral</a> the next day.</p>
<p>
But perhaps the most important record broken by the VMAs this year was the network&#39;s accomplishment on the advertising front. It topped itself in <a href="http://www.billboard.com/biz/articles/news/branding/5672485/mtv-vmas-set-sponsorship-record-despite-2012-ratings-slump" target="_blank">ad partnerships</a>, with Pepsi, Wrigley, Degree, Cover Girl, Microsoft, Pop Tarts, Time Warner Cable, Taco Bell and more sponsoring the awards ceremony itself and preshow performances. It&#39;s a show that helps move a lot of ad dollars for Viacom, which has become <a href="http://www.adweek.com/news/television/you-endure-more-commercials-when-watching-cable-networks-150575" target="_blank">a low-quality environment </a>for traditional spots but a major proponent of integrations and product placement over the past few years.</p>
<div style="background-color:#000000;width:520px;">
<div style="padding:4px;">
<iframe frameborder="0" height="288" src="http://media.mtvnservices.com/embed/mgid:uma:video:mtv.com:942064/cp%7Eid%3D1712596%26vid%3D942064%26instance%3Dmtv%26uri%3Dmgid%3Auma%3Avideo%3Amtv.com%3A942064" width="512"></iframe>
<p style="text-align:left;background-color:#FFFFFF;padding:4px;margin-top:4px;margin-bottom:0px;font-family:Arial, Helvetica, sans-serif;font-size:12px;">
Get More: <a href="http://www.mtv.com/ontv/vma/" style="color:#439CD8;" target="_blank">2013 VMA</a>, <a href="http://www.mtv.com/artists/" style="color:#439CD8;" target="_blank">Artists.MTV</a>, <a href="http://www.mtv.com/music/" style="color:#439CD8;" target="_blank">Music</a>, <a href="http://www.mtv.com/artists/miley-cyrus/" style="color:#439CD8;" target="_blank">Miley Cyrus</a></p>
</div>
</div>
TelevisionCover GirlDegreeMicrosoftMiley CyrusMTVSam ThielmanPop TartsRobin ThickeTaco BellTwitterVan TofflerViacomVMAsWrigleyMon, 26 Aug 2013 21:08:31 +0000152044 at http://www.adweek.com