“Medical Career Goals And
Objectives Are Programmed To Fail”

Once you become a doctor, it
marks a turning point at which most doctors start
slipping backwards.

Your burning passion and
rugged determination for your
medical career goals is not
enough to overcome the
barriers to your planned and
expected maximum success in
medical practice. It’s reality
that you shouldn’t have to
face, and that you don’t
deserve.

There are reasons why
and what
you can do about it. It’s
one of the most distressing,
yet understandable, factors
leading to career failure. The
meaning of failure as used
here is the complete inability
of over 95% of doctors to
reach not only their maximum
potential
as a doctor.

It also includes your
inability to create and
maintain a medical practice
that will ever reach the
profitability potential it has
the capacity to foster. In
clearer terms, unless you are
prepared to do what needs to
be done to reach those highest
levels of accomplishments, you
will fail.

The inability refers to the
absence of training and
education that are required to
rise above the others. As a
result you are effectively
programmed to fail by the
institution that qualified you
to be a doctor.

Consider a
few medical practice factors
that lead you to this
unholy position...

1.You have not been
provided
with the essential tools to
run your medical practice
business efficiently and
profitably... meaning no business
or marketing training or
education.

A challenge to
your intellect and common sense

Is it possible in our present
economic environment to create
a successful, constantly
growing, medical practice
business when the doctor owner
has
no real knowledge about how to
do that effectively without
expert help?

A “no” answer indicates you
are quite comfortable about
extracting from your medical
career just enough abundance
and satisfaction to make do.
In other words, you being a
hostage to your circumstances.

A “yes” answer indicates that
you have not yet matured in
business far enough to
recognize that all of your
sheer-brilliance in medical
knowledge
is never enough to create a
maximally productive medical
practice business—just enough
to get by with for a while.

2.You have “educational
burnout” without even
recognizing it. The
evidence of this is obvious
when you consider these
issues...

· Why
is it necessary to require
doctors to complete CME hours
for maintaining medical licensure?

· Why
is it compulsory to recertify
for specialty credentialing?

· Why
is it that once you start
medical practice there is no
urgency or self-implied
obligation to voluntarily
maintain and continually update your medical knowledge?
Unless forced... most won't.

· Why
is it that the need to have a
business education is such an
unnecessary and objectionable
necessity that is totally
ignored
by most doctors? Yes,
you promised yourself there
would be no
more burning the
midnight oil again.

· What
possible reason would medical
education pundits have to
neglect the need to provide a business as well as
medical
education to medical
students? Could it be that
they knew about the
educational burnout phenomenon
and didn’t want that to happen
during your medical education
and training... but OK if it came
afterward?

3.Your
passion for practicing
medicine gradually becomes
crowded out of your mind.
That’s because once you become
aware of the fact that your
medical career is not able to
provide you with the higher
goals you had in mind at the
start, turned out to be a
pipedream.

For those doctors who already
have wealth and adequate
funding, there seems to be no
real concern about these kinds
of issues. But, for most
doctors that is not the case.
My concern is about the
latter.

The real life examples of
how these arcane medical
practice factors
are born...

The sequence of ominous
changes in your passion for
your medical career is one
of the most distressing, yet
understandable, factors
leading to career failure. It
begins with graduation from
medical school, sometimes even
sooner. It’s something older
doctors see in their rear view
mirror.

Prestige, recognition,
fulfillment, happiness, and
expectations in your medical
career seldom increase with
time but rather, fade with
time. As you proceed in your
medical career goal setting
beyond medical school, the
bright lights, celebrations,
and spectacular
accomplishments disappear in
the sunset. It starts almost
immediately.

The day you completed your
internship were you given a
loud sendoff, glory and
recognition that would shake
the pillars of medicine? Did
you deserve that? Absolutely,
but it
doesn’t happen.

The revelation hits you in the
face that there will be no
more public pats on the back.
From now on your dedication to
your obligations and career
success
becomes an investment in
personal satisfaction.

Your rewards for completing a
residency in your specialty
are whittled down into
a medical certificate of
residency completion, not a
rousing cheering crowd. Your
self-esteem benefits, but your
wallet suffers.

Either you are headed for
private medical practice of
some nature, or you are
feeling the security of
becoming an employed
physician.

Right here, you are at the
highest level of your medical
knowledge with the incredible
skills and ambition to take on
any of the world of medical
practice challenges put in
front of you. From here on you
are on your own.

No one is there to push or
inspire you further and
higher, except yourself.
Previously, you had back-up,
now you don’t. Even your
family that has not lived
in your shoes themselves can’t
really help you much in your
medical career
choices and goals.

The next step in your career
is even more stressful, as
well as being
outrageously insulting to all
new doctors. Why? Because you
don’t deserve this
as your reward for years of
sacrifice and struggle.

Medical practice is your real teacher and mentor

This new environment of
medical practice has a bundle
of harsh lessons to teach you.
Of course, no one had
discussed these things with
you in any depth because they
didn’t want to discourage you.
It leaves you naïve and
vulnerable, which is much
worse than giving you the
truth to begin with.

This one thing is far more
damaging to your medical
career than you can believe.
Every medical doctor is
affected to some degree during
his or
her career.

What are
your options for
avoiding or resolving these
destructive factors regarding
your medical practice career?

As with the
activities and
strategies required for
success, there is no one
simple laser guided answer for
every person to follow to
arrive at their personal
highest level of achievement
that they call “success.”

But, there is
only one
commonality found among
the successful people that you
may not care to hear about.

“It is a stronger, deeper,
more unrelenting commitment to
success far beyond what most
can ever marshal.”

(Source: No B.S. Marketing
Letter, GKIC, Dan Kennedy,
Nov. 2012)

This simple golden
rule of
success implies that we must
reach a point in time when our minds become aware of
chain of events, predictable
side-effects, and consequences
that are adherent to your
decisions. Thus, it enables
you to correctly ascertain whether a
decision you make is
complimentary to your
objective, diverges from your
objective, or is in direct
conflict
with your objective.

Your decisions
about your
medical career are even more
complex than any you have
previously made. It involves
making good decisions at the
start but doesn’t exclude good
decisions made throughout your
medical
practice years.

For most doctors
and other
medical professionals who
haven’t lost their desire to perform at maximum levels,
it will often require one or
more of the following...

1. You must know
yourself--
What are you skills, talents,
interests,
activities that
create satisfaction, biases
and toleration limits,
among others?

You need to
spend a few hours
quietly putting these
attributes in
order,
even in priority. Sometimes it
takes several sessions with
other
people (usually parents)
who know you quite well
listening to what
they see
in you that you don’t see.

Many college graduates are
unaware of who they really are
inside,
and
what capacity they have to
succeed. So, they stumble
along
relying on
their “above average”
intelligence to keep them on
track to a few objectives.

If you aren’t aware of what
you need to do to be happy
with your
life and profession
by the time you finish
college, you are likely not
to
discover
that later on. This factor
becomes a life long millstone
around your neck.

2. You must continue to set goals to be
accomplished during your whole life-- Without goals,
you lose your
passion and determination.

Over 95% of doctors are
hamstrung because they either
have no idea
what they are really capable
of accomplishing, or have
fears that prevent them from
moving to higher levels of
accomplishment
such as...

·Fear of being
taken advantage
of... easily led astray... analytical minded

·
Fear of not being
a success... of
failing

·Fear of not fitting
in... ostracized by peers... not
a leader... hides in the herd

·
Fear of lack of approval of peers and
friends... always social, energetic, and
fun-loving

You don’t set
goals because of
these same fears. It’s why so
many great people tell you to
face you fears and go right on
through them
no matter what.

3. Don’t expect a blueprint for success-- Lee Milteer,
professional
highly regarded business
mentor, says, “Success Is An
Inside Job.” She teaches that
you create your own success
using the path from
“visualization” to “mindset.”
If you don’t understand that
process, you
need to find out how it works
and trust it.

4.
Create a laser focus on one primary
objective-- When you dilute
your path with multiple goals,
are multitasking, and are
constantly
changing your decisions you
have set yourself up for a
watered-down
life and career.

If you find you have chosen
the wrong objective, then move
to a new
focus on another primary
objective... never more than one
at a time.

5. Real
success in your medical career results from
maintaining your family obligations-- Your level of success is
corrupted when you neglect
your family relationships.
Divorce, broken homes,
financial
disasters, and lack of a
religious heart results in not
being able to fully
enjoy your success when and
if
it arrives.

6. Make your personal
integrity the basis of your
career: Your
integrity creates your
character that others see and
respect. You must maintain the
principles you live by under
all circumstances in your
profession. When your “word”
is unreliable, you corrupt
everything
around you one way or another.
You then live off the garbage
other people discard.

There are many more examples
of solutions you probably have experienced and know
the value of that may
be just as important as the
ones I’ve mentioned above. If you
thought I was going to give
you a 1-2-3-4-5…… answer to gaining total
control of your medical
career, you haven’t been reading between the lines of
this article well enough.

Business experts agree that
medical doctors are set-up to
fail. If you care to debate the point, you should
start by reading what Michael
Gerber, business expert and author, has
confirmed by working with many
doctors over many years. He presents that in his
best seller book, The
E-Myth: Physician.
Give yourself a huge dose of
reality! Then swallow it with
a gracious new
genius
of understanding.

When you think about
it, there is nothing
in the practice of
medicine that is
easy and is
sometimes backwards.
Nor does it come
without constant
effort not only to
maintain your
medical knowledge,
but also to ride the
wave of constantly
new medical
knowledge coming
over the horizon.

Your own personal
level of success in
professional
practice is
dependent on how you
define "unlimited."
For most, it means
to reach a level of
success where you
feel comfortable,
not the level at the
top where your
maximal potential in
medicine is reached.
The difference
between the two can
be reduced
dramatically by
perseverance and
recognizing that you
are capable of doing
much more with your
professional life
than you think
possible.

The critical
element
for every doctor regarding the upward path is a mixture of
desire, family obligations, knowing your limitations,
passion, commitment, and satisfying you own goals in
your medical career.

The greatest rocket
boosting factor in
medical practice is
learning how to
manage and run your
medical business
using
known business
principles.

ARTICLE---DAN KENNEDY

Renegade Millionaire

By Dan Kennedy

"Which Gets Read More – Ads
Or Articles?"

The ‘Advertorial’, The
Challenge Of Maximum
Readership Reconsidered.

The knee-jerk answer is:
articles. And the argument for
the “advertorial” i.e. an ad
made to look like editorial
material is that it is
obvious; people buy newspapers
and magazines for the
articles, not the ads. But,
like all dogma, ain’t
necessarily so. For example,
lots of people buy the
Wednesday newspaper to get the
supermarket coupons, buy the
Friday or weekend newspaper to
see the movie and nightclub
ads. In analogy, people often
go to national conventions
more interested in the trade
show than in the seminars,
me included.

MY ADVICE:
DON’T STEP IN THE DOGMA

Anybody who has an
ironclad rule about the most
successful way to do something
can be proven wrong. I
constantly violate one of the
most respected direct response
copywriter’s rule about the
number of words for a
headline. The “A-pile mail”
argument makes perfect sense,
but I have beaten it in
split-tests with teaser copy
laden envelopes. Not often.
But sometimes. To conclude
that the advertorial is the ad
format that will always get the highest
readership is
wrong. On the other hand, a
lot of advertisers err in never
using it – in space
as well as in direct-mail.

I try to be careful
about this; I know too much
about what doesn’t work. So, I
try to be careful not to be
dogmatic, or too quickly shut
off a client’s idea. I’ll say:
I’ve never known ‘x’ to work,
and I’ve certainly seen it not
work, but let’s explore it
from several different
directions, including…..can it
be easily and cheaply tested?
Is there a more reliable
approach that will do just as
well? Is there enough benefit
to balance the cost of
experimenting? Etc.

THE CHALLENGE
OF READERSHIP

Here’s the key point to
keep in mind, whether
contemplating different ads or
FSI or direct-mail formats,
headlines, photos, grabbers,
etc.: it can’t sell if it
isn’t read. The Big
Lesson is – you have to WORK
JUST AT GETTING IT
READ. Not presume
readership, which is what most
people do. Way, way, way too
much advertising and mail is
produced with a presumption of
readership. Actually, the
opposite is the smarter
approach; presuming every
recipient will try NOT to read
it.

THE BEST WAY TO MAXIMIZE
READERSHIP IS…

….targeting. My ‘message to
market match’ principle. But
when you can’t target, when
you must use mass media and
fish from a very large lake,
then you have to work even
harder at getting people to
bother reading
your message.

DAN S. KENNEDY
is a serial, multi-millionaire
entrepreneur; highly paid and
sought after marketing and
business strategist; advisor
to countless first-generation,
from-scratch multi-millionaire
and 7-figure income
entrepreneurs and
professionals; and, in his
personal practice, one of the
very highest paid
direct-response copywriters in
America. As a speaker, he has
delivered over 2,000
compensated presentations,
appearing repeatedly on
programs with the likes of
Donald Trump, Gene Simmons
(KISS), Debbi Fields (Mrs.
Fields Cookies), and many
other celebrity-entrepreneurs,
for former U.S. Presidents and
other world leaders, and other
leading business speakers like
Zig Ziglar, Brian Tracy and
Tom Hopkins, often addressing
audiences of 1,000 to 10,000
and up. His popular
books have been favorably
recognized by Forbes, Business
Week, Inc. and Entrepreneur
Magazine. His NO B.S.
MARKETING LETTER, one of the
business newsletters published
for Members of Glazer-Kennedy
Insider's Circle, is the
largest paid subscription
newsletter in its genre in the
world.