Abhay Deol may have cast a bright spotlight on Bollywood’s troubling endorsement of fairness creams. But his naming and shaming posts are only the tip of this too-white iceberg. Curious about just how many men and women celebrities endorse fairness products, extra fairness products, deep white and milky white fairness products, The News Minute took to the internet to find out.

And we were blinded by just how much pearly, shiny white skin there was in India’s celeb sphere.

There's a range of stars from every state on this list - and not all of them have endorsed the big brands. In the painstaking research (not really) that we did to put together this list, we even learned the names of some obscure brands - Roop Mantra anyone?

And of course, we're not claiming that this is the full list. It's long, yes, but we're sure there are many stars in many industries who endorse such products.

Check out out list here. We bet there’s more than a few ‘shining’ lights you wouldn’t expect - and if we've missed anyone, do tell us!