The ASA said the ad was unsuitable for young children and the 9pm restriction reflected this.
It said: "While it was unfortunate that any distress was caused to younger viewers who did see the ad, we considered that the scheduling restriction in place, together with the time of broadcast, 9.50 pm, meant that it had been directed away from younger viewers."

Quite! So, if you let your precious kiddiewinks stay up past the threshold, and they were traumatised, you’ve only yourself to blame. You’re the adult.

On the other hand, if you were traumatised, maybe you’re not really such an adult after all…