Peterson Joins Cotton Delo in Ad Age's San Francisco Bureau

We're pleased to announce that a new -- yet familiar -- face is coming to Ad Age. Former Adweek reporter Tim Peterson is joining Ad Age this month to cover digital media, ad tech and entertainment out of our San Francisco bureau in the lovely Hearst Building at the corner of Third and Market.

Tim joins bureau chief Cotton Delo, who will continue to cover social media, marketing, brands, agencies and startups. It's been a while since Ad Age has had more than one edit staffer in the Bay Area and we think now's a good time to crank up our coverage there. Tim will take the lead on some great stories, including Marissa Mayer's remake of Yahoo, Google's attempt to turn YouTube into an entertainment powerhouse and the burgeoning tech community that is reinventing the ad business.

Tim's slow, Spicoli-esque drawl is a giveaway of his southern California roots, where he grew up in the shadow of LAX. But he works fast: logging 421 bylines at Adweek since he joined 16 months ago. Some of his best stories included a look at Amazon's ad business, Twitter's talks with Hollywood and Yahoo's deliberations over the fate of Right Media.

Outside of work, Tim surfs in the cold, shark-infested waters down the coast from San Francisco -- while keeping a nervous eye on the Shark Net app, a "Foursquare for sharks" that tracks tagged great whites as they cruise the California coast. He has yet to forgive the former agency exec who first told him of that app.

Previously he worked as a reporter handling the digital marketing beat at Direct Marketing News and as an associate editor writing celebrity and professional athlete profiles at Meredith Corp.'s since-shuttered Access magazine. While studying at New York University, he hawked surfboards to city dwellers at Quiksilver's SoHo store (of course he did).

Tim's first day will be May 28. In the meantime, follow him on Twitter at @petersontee.