Tag Archives: UK

Ecommerce Website Development Services in London on Technology of Your Choice

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Whether you are a wholesale business or retail business, you should immediately consider having an excellent ecommerce website / online store that can help you sell your products or services to local as well as global customers 24*7.

In the age of smartphone, if you require mobile-friendly and SEO-friendly ecommerce website with clear-cut design and user-friendly navigation, then get in touch with an experienced and established Ecommerce website development company in London, like iCrayons. The latter can build an amazing online store for your business. Contact iCrayons – an online store development company to avail a rewarding and productive Ecommerce solution based on Microsoft or Open Source technology of your choice.

iCrayons is a renowned Ecommerce website development company based in London, UK. We have teams of the best ecommerce website designers and ecommerce website developers with years of experience in custom online store development. Our ecommerce website developers in London have proficiency in various open source Ecommerce platforms such as Magento, Kentico, WordPress, WooCommerce, osCommerce, and Zen Cart to name a few. With our Ecommerce development skills, we can offer you the most rewarding and powerful ecommerce solution that makes selling easy. Hire skilled, proficient, and experienced Ecommerce developers in London for a state-of-the-art Ecommerce solution, which allows you to:

Based on your project requirements, at iCrayons, you can hire an ecommerce developer or an entire team of Ecommerce developers on a full-time basis, part-time basis, or an hourly basis. Whichever hiring model you select, you can rest assured for quality ecommerce solutions and savings of up to 50% on Ecommerce development costs.

If you are ready to go online with your own, personalised ecommerce website, then contact the leading ecommerce website / online store development company in London, iCrayons. We guarantee exceptional online store solutions at affordable prices.

There are two crucial ways to get potential customers (web visitors) to your website: Search Engine Optimisation (SEO and Pay-per-click (PPC) Advertising. Both SEO and PPC are effective parts of your overall marketing strategy, and you will perhaps want to use both the methods for good results. SEO is free (as long as you carry it out by yourself) and can help you put your website at the top of the search results for certain terms, but there are some instances where you may want to consider PPC instead of SEO.

PPC Advertising vs. SEO

Pay-per-click or PPC advertising is exactly how it sounds – as a website owner, running a PPC campaign, you pay for each click that internet users make on your ad. The most popular PPC programs available include Google AdWords, Bing Ads, Yahoo Advertising, Facebook Ads, and Twitter Ads. You can consider PPC marketing to show your ad in the sponsored section of the popular search engines or social networking sites when someone types in the words that match the keywords of your advertisement.

SEO or search engine optimisation involves various techniques that you or perhaps an SEO specialist on your behalf carry out to move your website to the first page of popular search engines.

More than 80% of web traffic comes from popular search engines. Therefore, in order to be successful in your online venture, it is extremely important to get your website into a top position, whether through SEO or PPC advertising, where your potential customers will actually see it and click on it.

Instances When PPC is More Helpful

As a business owner, you would want to get as much free traffic as possible to your website, but there are cases when you need to consider PPC marketing. Here are some common cases where PPC proves to be more helpful.

Consider PPC when you need a specific kind of web traffic. When you use PPC advertising, you have the option to display your ad only to certain people who fit into your specific demographic criteria. You can show your ad to people in a certain region, to a certain age group, to people interested in certain topics, and so on. If your business provides targeted products or services, pay-per-click advertising is an ideal way to ensure your website is displayed to the right people. Having a few targeted visitors to your website every day is better than having hundreds of visitors who have no interest in your business!

Consider PPC when you need instant results. Getting your website into the top position with search engine optimisation takes some time. Eventually, getting enough traffic to your site will also take some. If you need immediate website traffic, however, consider PPC marketing. As soon as your ad is approved, it will be displayed where it really matters – people will immediately see it and start visiting your site. If you are launching a new product, running a seasonal promotion, or participating in some event, PPC is the best way of gaining instant web traffic.

Consider PPC for your new website. If you are launching a new website and seeking immediate web traffic, then PPC marketing can help a lot. Of course, you need to consider SEO as well from the onset, but getting web traffic through SEO takes time; hence, for instant web traffic to your new site, consider PPC advertising.

Consider PPC if SEO is not working. Sometimes, SEO may not work as effectively as you would have liked due to poor design or SEO-unfriendliness of your site. In such a case, instead of redesigning your website and making it SEO-friendly, PPC may prove to be more effective and affordable.

Both SEO and PPC are vital for your website. If you need professional help with SEO or PPC, contact us at iCrayons.

iCrayons is a leading web design firm that provides effective SEO and PPC services to the businesses across the UK. We have some of the best SEO and PPC consultants, who ensure that your business website stays on top of your competitors’ and you get more web traffic.

To learn more about our SEO services and PPC management services in the UK, contact us at info@icrayons.co.uk.

Let’s be honest, if it has been several years since you launched your business website and forgot to update it, then this is the time to revamp and redesign your website, both aesthetically and functionally. Web design trends and technologies have changed with the time, and a major shift has been noted in the way people interact with the website on the web. Today we’re going to summarize some of the top reasons why you need an immediate website redesign in 2016.

Is your website responsive? Well, this is the first, and also the most crucial reason, why you should redesign your website immediately. With responsiveness, we refer to how your website acts when it is accessed through a mobile device. A responsive website adapts its design to the small screens so that users can easily navigate the site.

Is your website performing poorly in search results? The search engine is the main source of business online; and if your website is not ranking well in search results, then it’s time to redesign your website. Even the search giant Google weights on mobile-friendly websites. A website redesign can infuse new life into your search engine optimization campaign by addressing issues that prevent your website from ranking in search results.

Is your web content relevant? As the web expands, it is extremely necessary that you update the content on your website, as when required. Welcome your customers with up-to-date information about your products and services. Updated information is one of the strong factors to keep your visitors glued to your website. Don’t stuff your website with an unnecessary and excess of information, instead, be specific with your offerings.

What is your website’s load time? According to a recent online survey, a visitor is likely to leave the web page if it takes more than 3 seconds to load. This means, if your website is taking more than 3 seconds, then you are losing your potential customers. Moreover, the slow load means the higher bounce rate, and this affects your search rankings. There are several online tools (free) to check the load time of your website.

What about the navigation of your website? Website with poor navigation is equally fatal as slow load time. Poor navigation discourages visitors from exploring your products and services; hence, visitors cannot find necessary information they want. Your website’s content should be clearly organized, accessible within just a few clicks, intuitive to navigate, include the breadcrumb trails that help visitors get back to where they were, and more.

Website Redesign Company in London, UK

This is a great time to redesign and update your business website both aesthetically and functionally. With all the innovations in design, content & development, future proofing your business website is much easier and will help you stand above the competition.

Want to create a website that works? Looking for professionals to give your site a facelift? Contact us for website design today at http://www.icrayons.co.uk.