First Asian-American model Soo Joo Park joins the L’Oreal family

Model, Soo Joo Park becomes the first Asian-American to represent the brand on a global level in the likes of Jennifer Lopez. Park who is now a spokesperson for the brand isn’t new to the industry. She has been the face of all the big labels including DKNY and most recently her runway appearances for Chanel, TomFord and Moschino along side Gigi Hadid, Kendall Jenner and Cara Delevingne.

The 28-year-old Korean-American model is known for her trademark blonde locks. She made this announcement via instragram.