The Four Powers of Design: A Value Model in Design Management

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AUTHOR(S):

Brigitte Borja de Mozota, Professor, Université Paris X

It's a lot to fit into one sentence, but this pretty much says it all: "Although the trend in favor of design can be seen as a way to promote design as a qualified partner for innovation and management, it's a trend that tends to forget about design manag

PUBLISHED: 2006

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