Two T&C editors suited up in heavy-duty parkas from a Toronto-based outfitter to go ice fishing on a lake in Westchester County, NY. Here's the story of their adventure.

Canada Goose is known for making some of the warmest jackets on earth. The company, whose gear has been made in Canada since its founding in 1957, knows cold weather and how to fight it. (Sports Illustrated looked to the brand when it was outfitting Kate Upton for last year's swimsuit issue cover photo, in which she wore nothing but a Canada Goose parka and bikini bottoms.) With the recent sale of a majority stake to Boston-based private equity firm Bain Capital, the company is probably feeling a little flush—and eager to continue spreading the word about its offerings.

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Last week we were invited to "brave the cold for a true Canadian experience"—icefishing—"one of Canada's favorite pasttimes." Bundled in a men's Expedition parka (originally designed for research scientists stationed in Antarctica and now standard issue for members of the United States Antarctic Program) and a women's Kensington parka, both filled with down for insulation, we hopped aboard a party bus complete with strobe lights and leather bench seats bound for a frozen lake in Westchester County.

It was an unseasonably balmy morning, around 45 degrees, so we shed our parkas on the bus to avoid sweating in the close quarters and potentially our new acuaintances, a few other journalists and three a couple of Canada Goose representatives. Once there and out on 12-inch-thick ice, we met two Canada Goose-clad marine biologists/avid ice fishermen who had primed the fishing facilities for us by hand-drilling holes and setting up hay bales as seating.

Despite trying different fishing holes and even after drilling a couple of our own, we didn't catch anything. Perhaps the fish were sluggish in the heat. Perhaps they expected Kate Upton. It didn't really matter though. We certainly stayed warm.