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Digital Health: Target for Tech Giants

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Digital Health: Target for Tech Giants. The digital healthcare market is rapidly increasing due to the use of smartphones, growth in the number of baby boomers and millennials use of home healthcare, and the proliferation of mobile healthcare apps.

Digital Health: Target for Tech Giants. The digital healthcare market is rapidly increasing due to the use of smartphones, growth in the number of baby boomers and millennials use of home healthcare, and the proliferation of mobile healthcare apps.

The digital healthcare market has attracted the interest and investment of companies and the government as both sectors are developing initiatives focused on the digitization of healthcare along with the trend of value-based healthcare.

With more consumers taking charge of their health, the need for communication between the patient and the doctor offers the market with vast growth opportunities in near future.

The technology giants have rapidly turned their attention to the healthcare market. Health care was not initially a target for these companies. However, the continuing industry evolution has made it a growth target.

Health care will always be a very complex market with the many stakeholders looking for paths to success. Healthcare continues to be ripe for innovative solutions that can make care easier to navigate—for both patients and providers.

The companies causing disruption that has an impact in the healthcare market are those that understand consumers, which the technology giants do very well.

The focus on big data, as well as consumers’ growing comfort with tracking their daily habits, has opened the door for the introduction of wearable technology, mobile apps and other high-tech digital applications.

The leading tech companies profiled in this report: Amazon, Apple, Google, Microsoft, and Samsung are investing heavily in digital health initiatives, especially around wearables, life sciences and smartphones.

These tech companies are among those competing for leadership in the growing digital health industry, and developing a new future of healthcare.