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Three Advantages of Strategic Employee Surveys

Members may download one copy of our sample forms and templates for your personal use within your organization. Please note that all such forms and policies should be reviewed by your legal counsel for compliance with applicable law, and should be modified to suit your organization’s culture, industry, and practices. Neither members nor non-members may reproduce such samples in any other way (e.g., to republish in a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “reuse permissions” button on the page where you find the item.

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A strategic employee survey is an indispensable tool for an organization’s talent optimization efforts. Strategic surveys focus on the people issues that have the greatest impact on business performance and that provide a road map for priority setting and action planning on crucial aspects of talent management.

A strategic survey has several advantages over more traditional employee surveys:

Strategic surveys capture the attention of senior management. Their direct linkage to business strategy and business results generates both substantial executive interest in the results and a strong commitment to action on the part of the leadership team.

Because strategic surveys are directly linked to business results, the survey findings tell management where to invest to add value. Rather than leading to scattered investments in a wide array of tactical programs, these surveys help guide management to the most pressing people issues.

The results provide early warning signals of impending problems, as strategic people issues are often leading indicators of business performance.

Members may download one copy of our sample forms and templates for your personal use within your organization. Please note that all such forms and policies should be reviewed by your legal counsel for compliance with applicable law, and should be modified to suit your organization’s culture, industry, and practices. Neither members nor non-members may reproduce such samples in any other way (e.g., to republish in a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “reuse permissions” button on the page where you find the item.