Gisele Is the New Face of Pantene Hair Care North America

New Photos! Go Behind the Scenes of Gisele's Pantene Shoot

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It seems like we were just discussing our desire to copy Gisele Bündchen’s sexy ‘80s hair in Louis Vuitton’s newest campaign, and word broke over the holidays that her locks will remain in the commercial spotlight, thanks to Pantene. Though the supermodel has been the face of Pantene in Brazil since 2007, the beauty brand is expanding her role to also include North America via a set of multimedia ads debuting in 2014. Gisele will help launch the shampoo powerhouse’s first-ever line of antioxidant hair care.

“I feel my hair has been through it all — from being styled more than 10 times in one day to enjoying the sun and surf with my children — and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” Gisele said in a press release. “I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.”

Well, we love that she’s giving us Gisele worshippers more hair-spiration once the new campaign drops. And until then, enjoy this behind-the-scenes look at her photo shoot for Pantene.