SALE is a word universally recognised that undoubtedly brings great happiness to all that experience it! We hope you will find such a pleasure here and be spoilt with the internationally renowned baby brands that have been heavily discounted for your benefit. Take advantage of great bargains in our nursery furnishing offers including brands Kidsline and Lollipop Lane, discounts on branded feeding bottles including brands Philips Avent and Tommee Tippee and even highchairs from East Coast and Brevi! We also have a dedicated section on Dolls, Toys and Activity offers with up to 50% off - we know one can never have enough of these to keep little ones busy and mentally stimulated. In our SALE ‘out and about!’ section bargains are to be had from everything from shoes, baby carriers, comfy pram inserts to buggies. Our ‘Summer Sale’ section has the best of all deals with offers including changing bags at sale price, Lindam safety gates, bright starts gyms, fisher-price toys and Motorola monitors! Don’t miss out on these amazing savings on baby products.

The Sure Shut Axis gate combines quality and value incorporating the Lindam U-shaped pressure fit 'powerframe' for ultimate strength when in position. A two way opening system and secondary locking mechanism provide added safety.

Suitable from birth, the Fisher Price Melodies and Lights Gym is a fantastic activity gym for your baby. Featuring a soft padded play mat, removable arches, activity toys and an electronic unit with lights, sounds and music, all designed with bold, colourful aesthetics and cute friendly animal illustrations that are sure to keep your little one entertained as they continue to grow and develop.

She's beautiful and magical; Mariposa is a must have for every Barbie fan! Her ballroom skirt and wings move up an down and have a stunning design perfect to catch the imagination of every little girl.

This Quilt and bumper set features Winnie the Pooh on a crisp white background, it has a brightly spotted trim with bright embroidery and decorative tags. The reverse side is bright coloured spots and will look great on a cot or cot bed.

The Pumpkin and Popsicle Luxury Play Mat by Lollipop Lane is a fantastic activity gym for your little baby, suitable to use from birth. Featuring a luxuriously soft, padded play mat, removable activity arches and hanging, detachable activity toys, this activity gym set will be sure to engage your baby as they learn to develop their senses and grow.

This innovative Tiny Love product features a fun seat fitted with an engaging toy, a rocker that soothes baby with gentle rocking movements, and a flat mattress (180 degrees ) with raised borders, which makes for a safe and cozy sleeping environment. Three uses in one product!

The Brevi Convivio Style Highchair can be adjusted into three positions including a sleeping position. For your growing baby this high chair is perfect because it can be adjusted into 4 height positions. Bevi has equipped this high chair with multiple safety features to protect your child like a rigid crotch on the seat, 5 point safety harness and the back moving wheels comes with breaks to keep you high chair in place. This high chair also takes minimal space compared to traditional high chairs.

The sturdy, comfortable baby carrier. With a Babybjorn Baby Carrier Active, you can walk for miles and still stay close to your child. The Babybjorn Baby Carrier Active makes it easy to take your child with you on all sorts of activities, from a long walk in the woods to a shopping excursion in town.

Tomyís freestyle classic carrier is a great value, practical baby carrier that has been developed by Tomy with back and posture experts for improved carrying comfort. From shopping to fun days out, the classic carrier gives you the freedom to do more and keep baby close.

An ideal electric breast pump, the Comfort is designed to avoid you having to lend forward while pumping. A more relaxed posture in turn boosts milk flow. It also features massage cushions, gentle stimulation and 3 pump settings.

Animal is the pink and furry drummer of the fictional band, Dr. Teeth and The Electic Mayhem, from the popular programme, The Muppets. Made of super soft materials, this toy will become your childís favourite playmate.

Loveable Gonzo is captured in a wonderful soft toy form. Heís a recognisable creature with his blue furry body, huge eyes and long nose. Heís a unique character thatís ready to dive into adventures with your little one.

Iron Man is one of the most famous superheroes in the world. After he was wounded in a war zone, he created a suit to protect him and keep him alive which helped him with his super powers. You child will love acting out scenes with Iron Man!

Have a young Marvel fan on your hands? What better way to entertain him than with this soft Thor plush toy! Heíll love acting out his favourite superhero battling powerful foes with the fate of the world in the balance.

The Babybjorn Cover for Baby Carrier is the perfect accessory for keeping your baby warm and dry when itís cold and wet outside. Itís made from a soft, supple fleece material that is water-repellent and windproof, as well breathable. The Babybjorn Cover for Baby Carrier is approved in accordance with the Oeko-Tex Standard 100, class 1 and can be machine-washed at 40°C/Warm. The Babybjorn Cover for Baby Carrier can be used with all of Baby Bjorn baby carriers and has a protective, detachable hood that allows the child to face both forwards or towards you while in the baby carrier. You can also lift your child out of the baby carrier without.

Lindamís Funpack harness & reins is a stylish alternative to the traditional harness & reins. The fully adjustable back pack gives your child the independence of carrying their own belongings, whilst the detachable reins are ideal for keeping your child at close proximity in busy environments. Designed with an additional supportive handle for use when your child requires some extra help & support learning to walk, ride a bike or roller skate.

The Slex Evo (sold separately) converts into this soft and comfortable recliner that welcomes a childís to rest, from birth. Brevi has studied every minimum detail, to ensure maximum safety for the child, including ergonomics and maximum comfort. The three adjustment possibilities allow parents to always get the ideal position for sleeping, eating and relaxation. Brevi has naturally also thought of the parent, with the Lycra seat, which slips off easily and is washable.

The Bright Sparks Pretty in Pink Tummy Cruiser is suitable from birth and is bound to keep your little baby girl's play time packed with excitement and intrigue. Particular designed for tummy time play, this play mat comes with a padded tummy time pillow and an excellent padded activity dashboard, designed to mimic a car.