Coca Cola adds kombucha and fruit smoothie blend to Odwalla portfolio

Coca Cola has expanded its Odwalla portfolio with the addition of Smoobucha.

The new beverage blends fruit smoothies with pasteurised kombucha. Available in Citrus & Guava, Berry & Ginger and Apple & Greens flavours, Smoobucha has 40% less sugar compared with other smoothie products.

The line-up also features 500 million colony forming units of bacteria that are claimed to benefit gut health. The drink is also considered to be a good source of fibre and offers the recommended daily value of antioxidant Vitamin C.

“Kombucha is growing 40% year-over-year but can be polarising because of its vinegary, tart taste.”

“Kombucha is growing 40% year-over-year but can be polarising because of its vinegary, tart taste. We saw this as the perfect opportunity for Odwalla to create a bridge for people who have been either intimidated to try kombucha or turned off by its taste.”

Odwalla is planning to introduce new limited-edition flavours Hot Tropics and Mint to Be Berry. They will be prepared with coconut water and botanical ingredients such as jalapeño and mint.