Earlier today, the 17th Serpentine Gallery Pavilionwas unveiled with a press preview ahead of its public opening this Friday. With its 13-meter tall "unzipped wall" of square fiberglass tubes, the pavilion is an impressive presence in Hyde park, standing next to the single-story Serpentine Gallery. As described by Bjarke Ingels in his design statement, the pavilion is all about its visual effects from various angles - going from an expansive, transparent rectangle when viewed from the side, and an opaque, curving sculptural shape when seen from either end.

With so much visual intrigue, the project offers plenty to be explored through photography - and accordingly, photographer Laurian Ghinitoiu was there at the opening to investigate the project's visual effects. He also captured the pavilion's neighboring Summer Houses, by Kunlé Adeyemi of NLÉ, Barkow Leibinger, Yona Friedman and Asif Khan. Read on to see the gallery.

The Serpentine Gallery in London has unveiled the designs for this year's prestigious Serpentine Gallery Pavilion, designed by BIG, showing an "unzipped wall" which rises to a point above the entrance. In addition to the pavilion, this year the Serpentine gallery will host four smaller "summer houses" designed by Kunlé Adeyemi - NLÉ, Barkow Leibinger, Yona Friedman and Asif Khan. For these summer houses, the Serpentine Gallery asked the participants to take inspiration from Queen Caroline's Temple, a small, classical summer house near to the gallery that was built in 1734.

The Olympics are in full swing and, although the "Coastal Cluster" of stadiums has attracted a considerable amount of attention, there is one installation demanding interaction from every spectator. Built at the entrance of Sochi's Olympic Park isAsif Khan Studio's "MegaFaces," a pavilion that "contorts itself to recreate 3D images of the faces of visitors relayed via digital face scans made in photo booths installed within the building."

Comprised of 11,000 actuators sitting underneath the cube's stretchy fabric membrane, the installation allows for three, eight meter tall faces to emerge from the wall at a time (the faces that emerge from the side of the pavilion are enlarged by 3500%). According to the designers, this feature of the building "has been likened to a giant pin screen and a digital, architectural Mount Rushmore."