It’s good to hear of long-established shops modernizing their approach but new retailers are great too — preferably those with merch we don’t often get around these parts.

News of the latest fashionable addition to South Fourth Street comes to us via our sister site Shoppist: New York-influenced Armour.

Armour (a portmanteau of armor and amour?) will specialize in menswear, in contrast to nearby boutiques. The space it occupies totals a compact 650 square feet and will take on a classy bare-bones design (perhaps metallic stylings as suggested by its name?). Shoppist reports:

Expect “raw and industrial” vibe (think lots of repurposed wood) complemented with mid-century furniture and work by local artists. which will also be for sale.