Detailed definition of your Buyer Persona will Help you where to focus Guide you for new product development Attract the most wanted visitors, prospects and customers for your business What is Buyer Persona? It [...]

Google Analytics Acquisition Channels If you open Acquisition Overview in Google Analytics you can see 4 main channels for traffic sources: Direct Social Organic Search Referral But, what does this mean for your business? Let's explore them [...]

The most confusing question when you start writing Content is who should you write for? Hubspot marketers always advice you to write for your Target Audience, but if you read Backlinco "Deadly SEO Mistake #7 [...]

There are many good articles for uvp but I have summarized the main points from different sources. What is a Unique Value Proposition? One of the biggest reasons businesses struggle in today’s market is because [...]

Who do you sell your products to? One of the most important questions is: Do you sell them to yourself? Picture this: Peter is passionate about software development and the newest software technologies. He has [...]

After many hours of debating with my online marketing partner, Ivana, what exactly а Landing Page is, we got to the conclusion about creating a Landing Page: You need a strategy for creating a Landing [...]

Intro You certainly have found yourself in a situation where you have been advised that you don't need a Website, it is enough to only have Facebook Page for your business. Or some seemingly free [...]