Mauz (www.mauzup.com),
the only appcessory to turn the iPhone into a motion and visual gesture
controlled wireless, optical mouse, launched today a Kickstarter
campaign for $150,000 to mass produce the prototype for market by June,
2013.

Developed by Spicebox,
LLC to replace the standard wireless computer mouse and become the
first commercially available, next-generation Human Interface Device
(HID) for the massive, untapped market of smartphone enabled HIDs, Mauz
(rhymes with How’s) is simple to use and full of advanced
features. Simply plug Mauz into an iPhone, quickly download the free app
and desktop software the first time to pair it, and users are able to
automatically control their computers via WiFi with Minority Report-like
visual and motion gestures. Mauz’s visual gestures are powered by
Nanogest, the leading touch-free gesture recognition software for iOS
and Android.

Through its open SDK, developers can create sets of pre-defined “z
axis”/3D gestures (rotating, flicking wrist while holding iPhone),
visual gestures (hand swipes in front of iPhone’s front-facing camera)
and shortkeys for their desktop software, empowering users with quick,
3D controls for gaming, creative work, entertainment center commands,
and other programs. Developers can choose to lock certain gestures and
shortkeys, making them available to users through in-app purchases. For
programs without custom developer packages, users can customize visual &
motion gestures and shortkeys with existing control-key shortcuts.

“The wireless mouse was a great improvement over corded versions. But
it’s become old fashioned; technologies like Wii and Kinect have led us
to expect the greater freedom of controlling software through motion and
visual gestures,” said Gilad Meiri, CEO of Mauz’s manufacturer Spicebox
LLC. “From hovering your hand over your phone to raise the volume; to
rotating your wrist – iPhone in hand – to 3D rotate objects in graphic
design software; to holding your phone and flicking your wrist left or
right to rewind or advance the next PowerPoint slide, Mauz’s gesture
controls feel like an extension of you. They’re as much about instinct
as they are intuitiveness.”

To demonstrate its functionality, the Mauz team has developed custom
packages of gesture controls and shortkeys for five popular programs:

PowerPoint – Two ways to
start/stop presentations: hold and shake iPhone to start, shake again
to stop; or, wave hand back-and-forth above iPhone once to start,
again to stop; Two ways to change slides: hold iPhone and flick wrist
forward for next slide, back for previous; or, wave hand above iPhone
– right to advance to next slide, left to return to previous.

Adobe Reader – Two ways to turn
pages: hold iPhone and flick wrist forward for next page, back for
previous; or, wave hand above iPhone – right to turn page forward,
left to turn back.

These custom packages have been designed for the Mauz prototype, and may
not be part of the final product when it launches in June 2013.
Predefined gestures and shortkeys confirmed for Mauz’s launch include
Chrome, Safari and Internet Explorer browsers, as well as the full
Microsoft Office Suite. At launch, Mauz will work with iPhone 4 and 4s;
plans to include iPhone 5 are already in development, and an Android
version is expected later.

CIO, CTO & Developer Resources

The Mauz team is giving live demos of the prototype from the floor of
this year’s CES and Macworld. Contact us to schedule a 1-on-1 demo,
watch the introductory video at www.mauzup.com
, or invest in the Kickstarter campaign at http://kck.st/UBNfMA,
and experience why the future of wireless computer control with
undreamed of functionality is an already-ubiquitous, universal remote –
otherwise known as your smartphone.

About Mauz

Mauz is the only appcessory that turns the iPhone into a motion and
visual gesture controlled ergonomic, wireless, optical mouse. The
keychain-sized hardware plugs into any iPhone 4/4s/5, and the Mauz app
opens – enabling users to remotely control any computer program or media
player via customizable packages of touchscreen motion gestures, “z
axis”/3D gestures (rotating, flicking wrist while holding iPhone),
visual gestures (finger swipes & hand hovers over iPhone’s front-facing
camera) and six shortkeys – created by developers through Mauz’s open
SDK. Mauz comes preconfigured with gestures and shortkeys for Chrome,
Safari and Internet Explorer browsers, as well as the full Microsoft
Office Suite. Prototype is available for live demos from the floor of
this year’s CES and Macworld. A Kickstarter campaign is active through
March 8th at http://kck.st/UBNfMA
to bring units to market by June, 2013. Watch the introductory video and
find more information at www.mauzup.com
and manufacture Spicebox LLC’s site at www.spicebox.it.

About Spicebox LLC

Founded in 2010, Spicebox LLC is committed to enriching the smartphone
experience with high-end appcessories – featuring smart, uncluttered
hardware design, user-friendly app interfaces, and the simplest
implementation of innovation possible. Its line of cool and useful
smartphone peripherals includes Intoxicase, a combination mobile app and
bottle opener embedded into a high-quality polycarb case that logs how
many beers – and which brands – users have imbibed, and automatically
finds local taxi companies and connects users to them with one touch;
and Pulsens, an innovative heart rate monitor for sports and healthcare
use. A line of appcessory tools for Black & Decker is currently in
development. More information is available at www.spicebox.it.
Spicebox LLC is headquartered in Sunnyvale, CA.

About Nanogest

Developed by Nanocritical, Nanogest is a touch-free gesture recognition
SDK for iOS and Android. It is lightweight and low-power. It uses the
front-facing camera of an iPhone or iPad, Android phone or tablet.
Support for other mobile or embedded platforms is also available. With
Nanogest, developers can add touch-free gesture controls to their
applications in just a dozen lines of code, using our simple gesture
recognition API. More information is available at www.nanocritical.com.

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