Brewer Battle Gets Yeasty

a Wall Street Journal Staff Reporter

Updated Dec. 20, 2004 11:59 p.m. ET

Viacom's CBS will no longer air three ads from SABMiller's Miller Brewing after rival Anheuser-Busch challenged the ads' claims. General Electric's NBC said it pulled five Miller spots in response to Anheuser's request. Anheuser-Busch said it filed formal challenges Nov. 2 with those two networks, as well as with Walt Disney's ABC and News Corp.'s Fox. "CBS upheld A-B's challenge with respect to three Miller commercials. Other Miller advertising challenged by A-B was found to be substantiated and remains acceptable for...