On Saturday, May 16, I'll be moderating a discussion with top restaurant companies on how chains and multi-concept operators are increasing revenue and guest loyalty through word of mouth and social media. The discussion is part of the National Restaurant Association's annual Restaurant Executive Breakfast here in Chicago.

The breakfast runs from 8:30 – 10:00 AM and includes these panelists:

Billy Dec, CEO and founder of Rockit Ranch Productions

John Moser, marketing and brand officer for Denihan Hospitality Group

Margie Myers, SVP of communications for Dunkin' Brands

Brad Wahl, VP of marketing for The Krystal Company

William Whitman, Jr., VP of communications for McDonald's

Key details:

Where: N427 McCormick Place, Chicago

When: Saturday, May 16; 8:30 – 10:00 AM

Cost: Free for management-level restaurant professionals registered to attend the NRA Show 2009

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

About This Blog

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.