A unique value proposition (UVP) is a statement that explains how your business is different from all of the other professional service companies in the market. It tells your clients how you can better meet their needs and what makes you special. Your UVP essentially tells them why they should work with you instead of from your competitors. It takes some creativity to come up with a compelling UVP, but it’s the biggest decision you’ll ever make for your business.

Why You Need a UVP

The simple reason that you need a UVP is that no matter what service you’re selling to which market, there are other companies you’re competing with, and you need to stand out. You want your market to think of YOU when they need your services. If you create a good UVP, it will stick in their memory and put you above the rest.

Your UVP also helps you by clarifying and defining your unique strengths. It helps you to understand better what your company is good at and the unique place you occupy in the market. It creates a focus for you and your employees, as well as your clients.

The UVP is a simple communication tool that’s important in branding. It improves client understanding and engagement. People need to understand your service and the results it will provide for them. Without a proper understanding, they may seek out your service, and in a worst-case scenario, your service won’t meet their expectations.