August 1, 2018

Subaru America enters the world of esports

As per a report from PVP Live, carmaker Subaru has announced they will host a Counter-Strike: Global Offensive tourney.

The Subaru Invitational will run from May 13 – May 14, and will offer a prize pool of $20,000. The eight invited North American teams are yet to be announced.

“Subaru is proud to support the young enthusiasts of the esports community through hosting our first invite-only tournament,” said Eric Park, Zone Retailer Marketing Manager, Subaru of America, Inc. “Our goal is to build brand affinity with a highly-engaged, dedicated millennial community that shares our core values and are ready for wherever the road takes them. Millennial esports fans have a fierce dedication to the games and its players. We understand and appreciate that kind of passion and it was an easy decision to dedicate ourselves to the esports movement.”

The tournament is also going to be used by Subaru to promote their upcoming 2018 Subaru Impreza. They aim to cover the 18-34 age group, and a big deal of that are in esports.

The tournament is in partnership with esports agency Damage. Together they will also donate $1000 to Anxiety Gaming, a non-profit organization who raise awareness and give solutions for gamers’ mental health.

“Damage is thrilled to be working with such a passionate automotive brand that genuinely believes in the power of giving back and doing good. As Subaru’s esports partner, this is a tremendous opportunity to help design a tournament to reach our audience and further amplify esports on a global level,” said Brian Kim, managing partner for Damage.

Subaru also set up their own Twitch channel. They will be streaming all the games on there.

This isn’t the first time an automobile company has dabbled in the world of esports. Earlier this year Audi announced it will be sponsoring CS:GO team Astralis.

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