Jeter is said to hire Warriors' Bowers as Marlins business chief

Derek Jeter, chief executive officer and part owner of the Miami Marlins and a former New York Yankee, speaks with Golden State Warriors guard Stephen Curry after the Warriors defeated the Miami Heat 123-95 in an NBA basketball game, Sunday, Dec. 3, 2017, in Miami. (AP Photo/Joe Skipper) less

Derek Jeter, chief executive officer and part owner of the Miami Marlins and a former New York Yankee, speaks with Golden State Warriors guard Stephen Curry after the Warriors defeated the Miami Heat 123-95 in ... more

Photo: Joe Skipper, Associated Press

Image 2 of 12

Warieors chief marketing officer Chip Bowers shakes hands with Rakuen CEO Hiroshi "Mickey" Mikitani during a press conference to announce a jersey sponsorship deal between Rakuten and the Golden State Warriors in Oakland, Calif., on Tuesday, Sept. 12, 2017. less

Warieors chief marketing officer Chip Bowers shakes hands with Rakuen CEO Hiroshi "Mickey" Mikitani during a press conference to announce a jersey sponsorship deal between Rakuten and the Golden State Warriors ... more

Photo: Gabrielle Lurie, The Chronicle

Image 3 of 12

Image 4 of 12

AMOEBA MUSIC

BERKELEY

When Kevin Durant first moved to the Bay Area, he took to the Warriors subreddit to ask fans what he should do and see in the area. One of the suggestions was famous record store Amoeba, which he then hit up with Fairfield rapper Sage the Gemini.

KD also rode BART! Nike snapped this photo of his first — and perhaps last — time.

BART

KD also rode BART! Nike snapped this photo of his first — and perhaps last — time.

Photo: Screenshot Via Twitter

Image 6 of 12

DOLORES PARK

Like thousands of other young Bay Area residents, Klay Thompson enjoys an afternoon in Dolores Park. He was recently spotted there reveling in the sunshine.

DOLORES PARK

Like thousands of other young Bay Area residents, Klay Thompson enjoys an afternoon in Dolores Park. He was recently spotted there reveling in the sunshine.

Photo: Paul Chinn, The Chronicle

Image 7 of 12

CESAR CHAVEZ PARK

BERKELEY

He's also been known to enjoy walking his beloved bulldog, Rocco, along the waterfront in Berkeley.

CESAR CHAVEZ PARK

BERKELEY

He's also been known to enjoy walking his beloved bulldog, Rocco, along the waterfront in Berkeley.

Photo: Scott Strazzante, The Chronicle

Image 8 of 12

RUTH'S CHRIS STEAK HOUSE

An ESPN story about the Warriors' team-bonding tradition of postgame meals revealed that the team loved getting steaks at Ruth's Chris Steak House. The high-end steakhouse chain has a location in the city.

If clubbing with the Warriors sounds awesome, you might want to check out Verso, one of their preferred spots. The club on Mission St., even hosted a joint birthday party for Steph and Ayesha Curry in 2016.

Steph Curry grew up in North Carolina, so barring any scheduling conflicts, he's sure to be seen at any Panthers game in the Bay Area. Here he is with wife Ayesha at the Super Bowl.

ANY PANTHERS GAME

Steph Curry grew up in North Carolina, so barring any scheduling conflicts, he's sure to be seen at any Panthers game in the Bay Area. Here he is with wife Ayesha at the Super Bowl.

Photo: Scott Strazzante, The Chronicle

Image 12 of 12

IN-N-OUT

ALAMEDA

Hoping to see the Currys AND Drake? The all-star trio were seen at the In-N-Out in Alameda after a game.

IN-N-OUT

ALAMEDA

Hoping to see the Currys AND Drake? The all-star trio were seen at the In-N-Out in Alameda after a game.

Photo: Chris Young, Associated Press

Jeter is said to hire Warriors' Bowers as Marlins business chief

1 / 12

Back to Gallery

(Bloomberg) -- The NBA champion Golden State Warriors are losing one of their top executives.

Chief Marketing Officer Chip Bowers is joining baseball’s Miami Marlins as president of business operations, reporting to part-owner and Chief Executive Officer Derek Jeter, according to people familiar with the personnel move.

The people requested anonymity because the move hasn’t been announced. It is Jeter’s second executive hire since taking the reins in September. Earlier this year he also added David Oxfeld from Jeter’s longtime agency, Excel Sports Management, where he worked on client sales and business development.

Jeter was part of a group led by Bruce Sherman that paid $1.2 billion for the Marlins, who lose tens of millions each season. As the new owners try to create a profitable franchise, Jeter has emphasized corporate partnerships. He is also cutting costs, angering fans with his trade of 2017 home run champion Giancarlo Stanton to the Yankees. Stanton’s contract called for the slugger to be paid $295 million over the next decade.

Related

Bowers will oversee many of the efforts to boost revenue, including finding a new naming-rights partner for Marlins Park and negotiating a new local television contract. The current deal with Fox Sports, which pays the team about $20 million a season -- below what other teams in comparable markets get -- expires in three years.

A spokesman for the Marlins declined to comment. Bowers didn’t immediately return a voice mail seeking comment on the job change.

Bowers is in his fifth season as marketing chief of the Warriors, for whom he oversees all marketing and corporate sales. He joined the team after four years as the vice president of corporate partnerships and marketing for the Orlando Magic. He began his career in professional sports as a sales executive with MLB’s San Diego Padres.

The Marlins averaged 20,395 fans last season, third-worst in baseball.