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Crafting a strong message

…You're familiar with the expression, think before you act.…In this case, think before you craft so that you will have a strong email message.…Consider these three key plans in crafting that strong email message.…First plan: craft the main purpose of the message.…This may seem elementary.…Of course you know why you're sending the email.…While that's true, if you haven't planned the message, your reader may not…know what that one purpose is, or what you want from the message.…

An effective message will be about one item, or one topic.…So, brainstorm before writing to determine…your message's one topic and its subpoints.…Letting the reader know the main purpose and…any necessary action will result in a quicker response.…Second plan, craft how the message will look.…If the reader opens the message to find a screen or…two of unbroken paragraphs, the message looks too overwhelming to read.…The average paragraph in an email message should have about…five or six lines, with a blank line between the paragraphs.…

If the main message has subpoints, those should be listed…

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Author

Released

4/1/2014

Discover the secrets to writing powerful emails your colleagues will read and answer by crafting your message and delivery. In this short course, author and business writing professor Judy Steiner-Williams shows you how to write emails for maximum readability and impact. Discover how to craft a compelling opening, how to message the right people at the right time, and how to leverage etiquette to use email as one of many communications tools.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Topics include:

Using email as a communication tool

Understanding the right time and the right tone to strike

Crafting strong subject lines and messages

Respecting confidentiality

Copying and bcc'ing

Including attachments<br><br>

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.