TORONTO, September 14, 2017 – On the heels of introducing its new NorthplainsNEXT platform for Content Lifecycle Management (CLM), Northplains today launched its robust workflow engine for the cloud-based platform. The new module, named FLOW, allows brands and agencies to create customized, intuitive workflows that are designed specifically for the project management needs of small creative teams to global marketing organizations.

“Savvy enterprises know that the creative process generates the best results when creative leaders and marketers are empowered to deliver their best work through proactive collaboration, without approval hassles or communication issues,” said Hassan Kotob, CEO of Northplains. “Our latest FLOW module removes roadblocks with customized workflows to keep the process efficient for everyone involved—helping teams quickly develop and properly implement their digital assets and meet business goals.”

The NorthplainsNEXT FLOW module automates the full creative workflow process for digital assets, from design through approvals and execution, for any size organization or group. An intuitive navigation of approved and in-progress assets and keyword searches for any file type, as well as integrated best practices, organization-specific file nomenclature and cultural processes, help streamline workflow, version control and approval activities.

In addition, the NorthplainsNEXT FLOW module offers:

Customizable and out-the-box workflows that help coordinate people, tasks, and approvals – without wasted time or resources;

Northplains is the leader in content lifecycle and digital asset management solutions, offering an end-to-end, automated solution for creating and managing visual content. Streamlining asset production, workflow design, collaboration, governance, security and measurement, Northplains helps global organizations deliver unified brand campaigns and connect more effectively with their audiences. Headquartered in Toronto with offices in the US and Europe, Northplains is committed to continuous innovation and support for its world-class clients.