James A. Cooke

James Cooke is a principal analyst with Nucleus Research in Boston, covering supply chain planning software. He was previously the editor of CSCMP’s Supply Chain Quarterly and a staff writer for DC Velocity.

Articles by James A. Cooke

Social media champion: interview with Tony Martins
Social media can help break down organizational silos and solve supply chain problems, argues consultant Tony Martins. He's successfully put that idea to the test with his "hive" model of communication. July 28, 2014

Five ways to cut DC costs
Under pressure to slash expenses? Consider these five recommendations from top consultants. July 11, 2014

How Diageo reduced risk in Asia
By tailoring its supply chain strategy for specific product segments, the global beverage company reduced the risk of disruption to its growing Asian business. In the process, it gained a competitive advantage in this vast and variable market. June 20, 2014