Burlington, MA &amp Pittsburgh, PA - February 14, 2011 - Landslide Technologies, Inc. today announced the introduction of its new, fully-integrated email marketing feature designed specifically to work seamlessly within the Landslide CRM suite. Email Marketing fully captures and tracks the full ROI of a marketing campaign and its impact on the organization's revenue. This new feature is automatically available to all users at no additional cost.

"This new feature takes email marketing well beyond simply allowing users to create and send email campaigns. This powerful tool not only helps organizations to easily create effective professional email marketing campaigns, but also includes the industry's first end-to-end ROI tracking and analysis tools that measures a campaign's true effectiveness," said Rick Faulk, CEO of Landslide Technologies. "We've made it amazingly easy for companies to use email marketing to actively market their products and services more personally and effectively than ever before."

Landslide CRM Email Marketing is fully integrated into the Landslide CRM suite and is currently available to all Landslide CRM users. "The tool can not only be used by the marketing department, but also by a sales team to develop and grow their ongoing relationships with customers and prospects," Faulk added. "Even internal communications such as inter-company news can be communicated much more effective than what you'd typically have in a traditional, Outlook-style email."

Unlike comparable CRM systems that offer email marketing functionality, there are no added costs or third-party applications or providers necessary. The feature includes 50 free email credits, or 'stamps' to start with, so users can start using the feature immediately. Additional credits can be purchased separately as needed.

Featuring over 300 professionally-designed, html-based templates already built in, users can quickly and easily create impactful and highly targeted mailings to their sales leads and contacts. Users can also create and import their own templates for maximum design flexibility. Then, using Landslide CRM's powerful, yet easy-to-use tracking tools, managers can easily monitor performance in near-real time, ensuring maximum campaign effectiveness.

"The tracking and reporting features we've built in make Landslide CRM Email Marketing a best-of-class feature," said Karen Leavitt, chief marketing officer at Landslide Technologies. "For the first time, you go beyond just tracking email 'opens' and link 'click-throughs'. And because your campaigns are integrated directly into the CRM system instead of through a third-party app, you see the true ROI of your campaign at every stage of the sales cycle, tracking it all the way from lead-generation right through to the close of the sale," Leavitt added.

About Landslide Technologies
Landslide Technologies is the provider of Landslide CRM, the next generation in customer relationship management solutions. Landslide incorporates a process-driven approach that allows sales professionals not simply to track sales, but actually close business faster and more effectively.

Landslide CRM is the first system to combine sales process consistency with sales performance technology and live, personal assistant services to transform individual performers into a world-class team of consistent producers. To learn more about the full Landslide CRM suite, visit landslide.com.