The allure of Jamaica…hiking through the Blue Mountains to a secret waterfall…. Miss Hattie’s ice cold jelly from the roadside stand… An impromptu reggae concert under the stars. Only Jamaica goes beyond the expected descriptions of paradise. It’s a place of character, as well as a place to kick off your shoes. You’ll also sense a vibe – something in the air that sets Jamaica apart from other Caribbean islands. You’ll experience it in the charming encounters with locals, spices that bring your senses alive, a quirky dialect that makes you smile in translation. It’s a feeling that nestles into your mind, heart and soul. Catch it and you’ll want to share it with others. Because once you go, you know.