Amazon’s Echo is just $90 for Prime Day. We repeat. Amazon’s Echo is just $90 for Prime Day.

Prime Day 2017 is officially underway… and holy moly is Amazon starting things off with a bang! For the first time ever, Amazon has slashed the price of the insanely popular Amazon Echo smart speaker to just $89.99. That’s right, a brand new Echo can be had right now for a penny under $90. This price is completely unheard of for the best Alexa smart speaker on the planet, and it represents a whopping $90 discount below the Echo’s typical selling price. We honestly have no idea if or when we’ll ever see the Echo drop this low again, so do yourself a favor and grab one (or several) while you can.

Here are some key details from the Amazon product page:

Plays all your music from Amazon Music, Spotify, Pandora, iHeartRadio, TuneIn, and more using just your voice

Introducing Alexa calling and messaging, a new way to be together with family and friends. Just ask Alexa to call or message anyone with an Echo, Echo Dot, or the Alexa App.

Fills the room with immersive, 360º omni-directional audio

Hears you from across the room with far-field voice recognition, even while music is playing

Answers questions, reads the news, reports traffic and weather, reads audiobooks from Audible, gives info on local businesses, provides sports scores and schedules, and more using the Alexa Voice Service