There can only be one winner in each category at tonight's Academy Awards ceremony, but the losers won't go home empty-handed thanks to the annual gift bag.

There's nothing quite like $85,000 worth of gifts to salve the wound of an Oscars snub: that's the cost of this year's bag, almost double the value of last year's swag.

The bag - which must be size of a small house - contains everything from gift cards for luxury overseas holidays, hair transplants and a vaginal rejuvenation procedure to his 'n' hers pepper spray guns (hers pink, his camouflage).

Consolation prize: The Oscars swag bag is full of art, beauty treatments, holidays and gourmet foods

R and R: After the hectic awards season, Oscar nominees can take a break with their free stay at Imanta's Ocean Casa suite in Mexico

Two-day Rocky Mountaineer train excursion from Vancouver to Alberta in the Canadian Rockies - $6,850

Trip to Las Vegas including tickets to shows, backstage passes to meet Meatloaf and Boyz II Men and two nights at the Riviera Penthouse Suite - $9,000

Walking tour around Japan from Walk Japan - $15,000

ARTAS Robotic Hair Transplant System treatment - $16,000

Hair today: The most expensive gift is $16,000 toward a hair transplant

'This year we had so many vendors approach the team at Distinctive Assets wanting to be a part of the gift bag,' say the spokesperson.

'There are also several luxury items included which really boost up the value.'

There are also several obscure gifts that one has difficulty imagining Hollywood glamor pusses needing, such as a hair transplant or $280 worth of maple syrup.

It's unclear how much of the swag is actually utilized by the celebrities themselves or if it's simply handed off as gifts for overworked staff members or family.

Aloha: The Koloa Landing Resort in Hawaii

Northern exposure: A $6850 two-day train excursion in the Canadian Rockies is also included

Either way, the publicity that comes from a spot in the bag is clearly worth the expense for vendors.

CNN reports that Ally Sinclair, owner of New Mexico-based chocolate company Cocopotamus, has made the investment several times and would do it again in a heartbeat.

Last year, she was invited to spruik her Cocopotamus wares at one of the Oscars' charity events in which Sinclair says nominees and presenters 'traipse' through hotel ballrooms decorated like 'a Saudi Arabian princess' wedding,' and help themselves to anything they fancy, from clothing to diamond jewelry to chocolate truffles.

The whole event cost Sinclair $10,000 in flights and accommodation and $6,000 in product that was given away free to celebrities.

But as a result of these events, Sinclair says Cocopotamus' sales have tripled and she now has a distribution deal with Whole Foods.