WHAT: AWEARNESS, The Kenneth Cole Foundation, and the Sundance Institute have partnered to create a vignette titled "JUST SUNDANCE" to celebrate the hard work of the volunteers of the 2014 Festival. Written by Kenneth Cole Productions and directed by Ricki Stern and Annie Sundberg of Break Thru Films (directors of the documentaries Knuckleball! and Joan Rivers: A Piece of Work), the piece helps celebrate the festival's 30th anniversary by featuring volunteers and Sundance alumni showing off their "Sun Dance" to Grammy Award winning Lady Gaga's "Just Dance". The picture features clips from past Sundance films and well-known actors and Sundance supporters Glenn Close, Rachel Dratch, Sam Rockwell and Alan Cumming.

"JUST SUNDANCE" will debut on Volunteer Appreciation Day, January 22nd, at ALL film screenings and theaters at the Festival. The film will also be available for viewing at awearness.com. Signage will be displayed throughout the festival on the 23rd, reminding attendees that the festival is not made possible without the tireless work of the 2300+ volunteers.

"For the third year in a row we have had the privilege of collaborating with Sundance Institute; on the creation of a short vignette that celebrates the volunteers," says Kenneth Cole. "This year we are celebrating 30 years of the Festival as a powerful platform for story-telling for independent artists. It's a platform that has been made possible by The Volunteers ("the real stars of Sundance").

For the twelfth year, Kenneth Cole has designed and donated the uniform worn by the 2,300+ Sundance Film Festival volunteers and staff. Presented on day one of the festival, this year's iconic style is a water-resistant, vibrant blue jacket with panel quilting and removable black sleeves that provide a bold color contrast.

Kenneth Cole has been an advocate for the Institute's mission and dedicated supporter of Sundance Film Festival since 2003, when he joined the board of trustees.

**Photos and video available upon request**

ABOUT AWEARNESS:AWEARNESS, The Kenneth Cole Foundation, promotes, encourages and inspires positive and meaningful social change, and supports like-minded individuals to make a difference. As part of each partnership, we create products and host events in support of their important causes, and select a "Change Agent" to share their story of social activism to help educate and inspire others to get involved. Interviews and products can be seen on the AWEARNESS website awearness.com.

About Kenneth Cole Productions Inc. Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's and women's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at kennethcole.com.

SOURCE Kenneth Cole Productions, Inc.

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AWEARNESS, The Kenneth Cole Foundation Premiers Vignette Honoring The Volunteers Of The 2014 Sundance Film Festival