Telenor Pakistan reveals new Brand Identity with enhanced 4G coverage

4G for Everyone: Telenor Pakistan plans to convert over 70% network to 4G by adding a site every hour

Telenor Pakistan has unveiled its new brand identity with the philosophy ‘Jo Har Pakistani Chahay’ along with the 4G expansion plans, signifying its constant efforts to introduce best services for Pakistani customers.

The unveiling ceremony took place at Telenor Pakistan’s headquarters in Islamabad where the company’s top management briefed the media about the renewed brand philosophy and how it will be strengthened by the 4G expansion strategy.

Telenor Pakistan has planned to convert more than 70% of network to 4G by adding a site every hour, announced Irfan Wahab, Chief Executive Officer of Telenor Pakistan.

Briefing the media about Telenor’s new brand identity ‘Jo Har Pakistani Chahay’, Irfan Wahab said that the customers of Telenor are at the heart of everything as new brand philosophy.

“Telenor Pakistan works tirelessly towards accomplishing its vison of ‘empowering societies’ through various digital and financial initiatives that are designed around the ever changing customer needs,” said Irfan Wahab Khan, CEO Telenor Pakistan.

Irfan revealed that the company has launched around 3,000 LTE sites in 110 cities of Pakistan after acquiring 4G license in June 2016. Telenor has received huge investment from Telenor Group for LTE infrastructure and enhancement of 4G services.

Now Telenor Pakistan has announced to roll out new 4G cell-site every working hour and it has maintained that pace since it started its 4G rollout last September.

“30% of Telenor’s cell sites are now on 4G while the company has plans to stretch its 4G footprint to more than 70% of its entire network within one year”, said Khurrum Ashfaque, Chief Technical Officer at Telenor Pakistan.

This times, Telenor has come up with an emotional tagline “Jo Har Pakistani Chahay” to associate itself more with customers. “This enables us to connect with our customers to answer their call of “Jo Mein Chahoon” in our journey towards becoming their favorite lifestyle partner.”

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