The Mayday button customer service feature Amazon introduced on its Kindle Fire HDX product last fall boasts an average response time of less than 10 seconds, roughly the time it takes other organizations’ automatic voice response system to say, “your call is very important to us….”

Retailers are in business to sell products customers want, except when they’re not, which appears to be the case with the retailer’s decision to stop selling Amazon.com’s hugely popular Kindle devices.

By now most consumers are at least somewhat familiar with the e-reader, namely Amazon's Kindle and Barnes & Noble's Nook, but there's another e-reader on the market and Borders is banking on the device to help boost its business.

This Mother’s Day is shaping up to be a battle between Amazon’s Kindle and Barnes & Noble’s Nook, with the popular e-readers featured on the cover of circulars from Target and Walmart that dropped this past weekend.

INSIGHTS

ECRM compared retail circular advertising in May 2015 vs. May 2014 and noted...

SPECIAL REPORTS

Retailer Today’s Best Retailers to Work With special report is now available. We surveyed more than 330 supplier company representatives for this first-of-its-kind research project, and the results are fascinating. Suppliers shared their views about major industry issues and perceptions of the business practices of top trading partners in the areas of leadership, strategy, collaboration and execution.