It will be interesting to see how the public reacts to such a concept. The massive screen has always baffled me. I thought they would lose it as they moved forward but it is still there in the design being shown today.

The first few comments on the Electrek article really rip into this "demo" in exactly the way it deserves.

Technological Velociraptor

So they brought a car without its own drivetrain, just to show off their screen... which ran a demo during the ride. What a joke. Was the demo made just to show how bad this stupid screen is? The poor driver seemed really embarrassed. Nice troll article.

PS: Cherry on top, fake engine sounds

daveman1

Exactly. What's the point of offering rides in a fake car? This thing wins the smoke & mirrors award, hands-down. I think Byton (horrific name btw) feels they need to put something out there.

The UX & design language is terrible... just a rolling distraction. What's the point of the massive screen if it's driven by voice commands which are inherently about allowing you to keep your eyes on the road when you interact with the car.

I agree with the comments as well. This company is not ready for prime time. Unlike Rivian who showed a very polished vehicle that has been tested extensively. Byton seems to be all about the big screen and not much else. And even that does not show well when it is the only thing they are really showing.

Perhaps this showing was one of the investors trying to get some feedback on their signature feature.