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It’s up. No, it’s down. It’s risky. Actually, it’s safer than we thought. Whatever the news of the day on cryptocurrency, one thing is certain: The blockchain behind it is poised to play an important role in tech jobs for 2018.

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Using tech recruiters to fill tech positions is common in the startup world, but getting the value you expect isn’t. You’ve likely been told about the proprietary vaults of candidates you can’t access. Or you’ve been promised high-quality hires without any indication of a repeatable data-driven process behind the claim. Or you’ve been left high-and-dry after paying a recruiter for a new hire who ends up quitting months later.

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I’ll certainly remember 2017 as a benchmark year. After all, it’s the year recruitAbility got its start. In just a few short months, we’ve learned a great deal and, thankfully, our instincts on the relationship between recruiting and retention have been spot-on. We’ve also seen some surprising industry trends that will shift hiring in 2018 in several ways.

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It’s difficult to say which is a bigger challenge for employers: recruiting or retention. After all, hiring great people means nothing if they leave within their first year. And that happens — a lot. Companies with low turnover tend to provide employees with what I call the three “Characteristics of Retention,” which are culture/values recognition, community impact, and continuous learning. But just having those cultural attributes nailed isn’t enough.

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Most of the time, to fill most jobs, you don’t need the help of a recruiter. That’s a bold statement coming from someone who recruits candidates for a living, but it’s true. And it’s not something every recruiter is willing to admit.

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These days, many recruiting firms have a dirty little secret: They find candidates in the same ways and in the same places you find them. They’ll check LinkedIn, they’ll use Indeed, they’ll access Monster and CareerBuilder tools, just as you would. There are no longer any magical proprietary databases that hold treasure troves of job candidates that can’t be accessed by anyone else.

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It’s never been more important for your company to refine its core values. With competition for top talent heating up, these values will make or break your recruiting and retention efforts. They’ll help determine who is attracted to your jobs and, if your values are authentically grounded in your company’s culture, they’ll help ensure your new recruits will be valuable team members for a long time.