Relativity Media Pacts With Clear Channel For Movie Promotions

SAN ANTONIO & LOS ANGELES — Clear Channel Communications and Relativity Media announced they have entered into an unprecedented multi-media agreement to promote a number of major film releases over the next 12 months. The companies officially kicked off their collaboration with the promotion of the film Limitless. The campaign was executed across a broad combination of Clear Channel’s assets, including national radio programs like “On-Air with Ryan Seacrest” and dozens of top-rated local radio station programs like Boy Toy Jesse’s show on KIIS-FM in Los Angeles and Elvis Duran’s show on Z100 (WHTZ) in New York. Also included were digital and mobile ad units, digital outdoor billboards in strategic locations around the country like Times Square, and national and local commercial inventory.