According to Gartner, "Leaders in the IMM market have clients that have adopted their solutions as the primary vendors and platform to support most marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives. Emphasis is placed on MPM and process integration across marketing."

"SAS' placement in the Leader's quadrant validates yet again the value we bring to our customers," said Wilson Raj, Global Customer Intelligence Director for SAS. "SAS' vision is to provide an easy way for marketers to make the best decision for every customer interaction, to help them provide highly desired and differentiated customer experiences – a necessity for today's digitally empowered customer."

SAS, also recognized by Gartner as a leader in CRM multichannel campaign management2 and marketing resource management3, has the most comprehensive suite of integrated enterprise marketing solutions available on the market today. SAS' comprehensive integrated marketing management platform also includes SAS Adaptive Customer Experience, SAS Marketing Operations Management and SAS Intelligent Advertising for Publishers.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.