Coke Zero Wants To Turn Your Post-Super Bowl Hangover Into A National Holiday

Did your Super
Bowl hangover make you late to work on Monday, or keep you
from showing up at all?

If you answered yes, you are not alone, which is why Coke Zero wants to make the Monday
after the big game a national holiday. And the company would like
to call it Magnificent Monday.

According to Coca-Cola estimates, 7 million Americans don’t show
up to work the Monday after the Super Bowl, while another 4.4
million arrive late.

“Coke Zero believes that people can more thoroughly enjoy the big
game knowing they have Magnificent Monday off,” the brand says in
a press release. “This holiday is essentially already happening,
but Coke Zero is leading the charge to make it official.”

Coca-Cola and its agency, Crispin Porter + Bogusky, created this
video to promote the new holiday and are asking Americans to
tweet their ideas on how to make Magnificent Monday a reality
with the hashtag #magmonday.

While the tongue-in-cheek social campaign has the potential to
make a big impact, there has not been as much commotion
around the movement as you might expect. Seems like Coke Zero is
one brand that could have benefitted from some pre-game
buzz.