Quick Overview

This hand book focuses on the qualitative and quantitative research methods in tourism. It has adopted rigorous but the readable approach to address 25 of the most pertinent techniques that can be applied in the tourism research. Author has aimed at the social students and scholars of tourism while explain the techniques. It significantly contributes to the tourism research and education.

It contains the detail overview of most established quantitative and qualitative research methods, their use in tourism along with the advantages and limitations even the future prospective. The chapters are organized in such a way that each chapter provide information about the nature, evolution of techniques along with the background and problems that are handled by the designed technique. Readers may grasp about the applications of these techniques on the basis of discussion studies that explore about the techniques, finding, advantages and limitations conceptually and even for the formation of policy and further developments in the tourism research.

It is having great use for the social students and researchers who use quantitative and qualitative techniques for tourism research.