Are Ballet Companies Making Too Much Money From The Nutcracker?

New York City Ballet's Nutcracker has been performed every year since 1954. Photo by Paul Kolnik, via nycb.com

Love it or hate it, come December, The Nutcracker is ubiquitous. It's easy to wonder whether it's sustainable to keep performing the same holiday classic year after year, or to spend millions of dollars reinventing it for new productions. But believe it or not, the show's popularity is only growing.

Every year, Dance/USA conducts a Nutcracker Survey on its member companies, compiling data about ticket sales, attendance and more. The organization just reported on the state of the Nutcracker for the first time since 2008, and the data shows just how much the ballet's prevalence has grown in the past 10 years—and how much companies have come to rely on it as a revenue source:

Companies are performing 29% more Nutcracker shows than they were in 2008.

Though it's a good sign that more people are attending the ballet, as Dance/USA points out, it's a little concerning that companies are putting so many of their eggs in one basket by relying so heavily on Nutcracker salesfor their overall revenue. Our wish for 2019? Similar enthusiasm for non-Nutcracker performances.

If everyone seems a bit obsessed with tidying up right now, blame the trendy Japanese organizing guru Marie Kondo. Her uber-popular book-turned-Netflix-show has so many people purging their closets that thrift stores can no longer keep up with the donations. The reason? Fans are falling in love with what Kondo calls "the life-changing magic of tidying up."

As a dancer with hemiplegia cerebral palsy, Jerron Herman has never been far from the physical therapy room—or an occupational therapist or some kind of medical interventionist. "I'm almost always in deep conversation with that kind of practitioner," says Herman, who performs with Heidi Latsky Dance.

It's part of keeping his body ready to dance—and to move throughout his daily life. Herman shared his routine with Dance Magazine.