Vidooly sets up shop in Mumbai

The company has also appointed Preeti Jadhav as VP of revenueETBrandEquity | September 20, 2017, 14:05 IST

Video intelligence platform, Vidooly, has started its Mumbai operations, which is its second office in India. Along with this, the company has also appointed Preeti Jadhav as vice president of revenue. In her new role, she will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business development and partnerships at Vidooly.

Talking about the new developments, Nishant Radia, CMO and co-founder of Vidooly, said “We are extremely fortunate to have Preeti join us at Vidooly. She brings with her vast years of experience in the media industry and is keenly aware of the challenges and opportunities in the space. She will play a pivotal role in our growth as we look to expand into international markets and further solidify our presence as industry leaders in the digital video space globally. It also highlights the immense value we have been able to able to create in the media and online video industry in order to attract talent of such high caliber towards a startup like ours.”

“With our Mumbai expansion, we now have a presence in the entertainment capital of India. This will allow us to work closely with the entertainment and media industry in addressing the challenges they face and also aligns with our vision of becoming a key player in the media industry,” he added.

In her previous role, Jadhav worked with Hotstar as an agency lead. Over her 14 years of experience, she has had stints at media conglomerates like Star Network, Network 18 and Percept Media across various functions such as business development, revenue, advertising, and strategic initiatives.

“The media industry globally is witnessing a sea change in a data-driven approach to marketing backed by actionable and real-time intelligence becomes a mainstay. As the internet adoption rate grows, online video brings with it the next wave of trends such as cord cutting, online streaming and newer formats of content creation such as VR and AR. Vidooly with its industry-leading technology in the online video space such as brand safety is poised to become the market leader as it looks to become the go-to platform for video analytics for anyone operating in the online video space. I am excited and looking forward to driving this new mandate at Vidooly,” said Jadhav.