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…Adidas is all about the street?

Adidas has always been a brand that’s loyal to the street culture. Their three-striped shoe is a staple of the classic rap music video, and they’ve even made a cameo in a song or two. Now, they’ve teamed up with Fool Locker to bring street artwork into the mainstream with a project called End-To-End. Seven of the world’s best graffiti artists will be brought to a subway carriage and given free reign over it from “end to end”, creating “a rolling masterpiece of graffiti artwork” to help promote the new street inspired collection of footwear, clothing and accessories.