Simon Roberts (Robin Williams) is a Chicago advertising executive whose antics would get him fired – if he weren’t in charge. His ideas are genius and his methods far from conventional.

In the first episode alone we see him boxing with a life-sized Rock ‘Em Sock ‘Em Robot, improv rapping in a fine dining restaurant, and reciting “rubber baby buggy bumpers” to a room full of important clients.

“We just feed him a few ideas, point him in a direction and sit back and enjoy,” said Executive Producer Dean Lorey.

Sydney Roberts (Sarah Michelle Gellar) is the “yin to her father’s yang” as Gellar puts it. She’s level-headed, focused, and has her hands full playing parent to her father.

The first episode has the pair trying to convince Kelly Clarkson to sing the new McDonald’s jingle. Unfortunately for them, she wants to turn over a new leaf and only sing about sex.