A fresh report out of the United Kingdom suggests Audi has no plans to build a next-generation TT coupé, with the Ingolstadt-based firm’s new chairman preferring to instead direct investment elsewhere.

Of course, the TT range was handed a facelift in July 2018, with a refreshed version of the high-performance TT RS following in February 2019.

But, according to Autocar, Audi is strongly considering killing off the entire range at the end of the third-generation model’s lifecycle (predicted to be around 2022) due to lagging sales in most major markets.

The publication added that “insiders” at the German firm claimed new chairman Bram Schot had already “devised a plan” to replace the TT with a fresh-faced liftback model to take the fight to the Mercedes-Benz CLA (as well as the rumoured BMW 2 Series Gran Coupé).

This lines up neatly with earlier rumours (as recent as November 2018) that the TT’s two-door coupé body style would be ditched in favour of a four-door configuration. Whether or not this rumoured replacement retains the TT badge, of course, remains to be seen.

That earlier AutoExpress report claimed the new four-door model would hit the market in “less than two years” (so, deep in 2020 at the latest), adding that it would function as “a direct replacement” for the current third-generation two-door version.

Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.