About

Hugo is the epitome of a tortured Art Director. He is moody, smokes like a chimney, and has the 'head cocked to one side' pose whenever he is in front of Photoshop. Being Portuguese, Hugo is never happy with anything. And while this can be a pain for the people around him, for his brands, this means that he will push an idea as far as it can go, and then make sure it is art directed to perfection. - Ash Chagla, 2012