The Art and Practice of Managing Digital Media

John Horodyski

Partner

Optimity Advisors

John Horodyski is a Partner with Optimity Advisors with executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, Content Management, Information Governance, Rights Management, and Brand strategy. John has provided strategic direction and consulting for a variety of Fortune 100 and 500 clients from Consumer Packaging Goods, to Media & Entertainment, and the Pharmaceutical industry. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal Of Digital Media Management, and is a monthly DAM contributor to CMS Wire. John recently published in May 2016 his book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.”