Labels

Hasbro registers Hasbro-Con.com - Hasbro making their own convention?
by
Capper General

Is Hasbro getting into the convention scene? A domain registration uncovered by that super-sleuth Spazz suggests so. As of April 19th, Hasbro has registered "Hasbro-Con" as a dotcom name, and is hosting it on their Hasbro.com servers.

What does it mean?

Well, there's of course many possibilities with the "con" part. Maybe they plan on becoming matchstick men, or convicted felons.

But that doesn't seem to hold much market value.

What seems more likely is that Hasbro might be starting up their own convention for their products and branding, and cutting out the middle-man of the fan-operated conventions. The fact this registration happened around the Q1 earnings report is auspicious.

They have plenty to work with, between My Little Pony, Transformers, and all the partner branding with Disney, Marvel and Lucasfilm.

Hasbro has frequently attended major conventions in the past. Their involvement in New York Comic Con was even featured in the movie Ted 2 (where they were the villains actually). Maybe it's just a domain to list what conventions they are attending, or sell their convention-exclusive toys. We really don't know at this point.

Where might a Hasbro Convention take place?
What might it look like?
And can we bring malt liquor?