ABOUT ITALIAN DESIGN

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(Torino, 1926)

He is an Italian designer and businessman.
He was born in 1926 in Turin and after the death of his
father (Battista Farina, founder of the Pininfarina
company) he became chairman of the family bodywork company.
He graduated in mechanical engineering from the Polytechnic of Torino in 1950.
The nickname 'Pinin' was added to the family surname in
1961 granted by presidential decree.
Thanks to his partnership with the engineer Alberto
Morelli, Pininfarina developed vanguard aerodynamic
research.
The company was famous since 30's thanks to the elegance of
the bodyworks produced and it knew an interrupted period of
popularity after the second world war: from 1946 to 1952
with Ermete Bianco, from 1952 to 1972 with Francesco
Martinengo, from 1972 to 1988 with Leonardo Fioravanti and
from 1988 with Lorenzo Ramaciotti as Ferrari, Alfa Romeo,
Lancia and Peugeot's managers (all automobilistic
trademarks with whom Pininfarina cooperated).
From 1974 to 1977 he has been professor of Car Body Design at the Polytechnic of Torino.