Irish School of Motoring sets up online driving school on Facebook

The Irish School of Motoring (ISM) has launched a Facebook e-Driving School, letting learner drivers go through modules which offer advice and videos on the rules of the road.

The online driving school offers video tutorials, a step-by-step approach on driving skills and general advice. Learner drivers can also ask questions on the page to receive feedback on their queries.

“Many of our learner drivers come to us and they are very nervous about setting out on the road for the first few weeks. This period in a driver’s life can shape their future driving style,” said Karl Walsh of ISM.

“We developed a virtual driving school, with the aim of allowing learner drivers to appreciate as much as possible how they need to position themselves when driving.

“We believe all young drivers should utilise such online resources to be as prepared as possible before they hit the road,” said Walsh.

Working with Custom IT, the portal was set up on ISM’s Facebook page, along with a content management system to help ISM manage its content as quickly as possible.

“Our website is very important to our business, but most Irish people in the age bracket that are doing their test are on Facebook so we decided to engage them with safer driving where they are,” said Walsh.