Ford Reveals Next-Generation Driver Assist Technology

If you go out shopping for a new car, you’ll find the majority of vehicles for sale these days are loaded with tons of driver assist technology, whether standard or available, that helps drivers stay safer and more aware while driving. Ford has just introduced a few new next-generation features that expand the advanced safety capabilities of Ford nameplates even further, with systems that include parking assistance, collision avoidance, and even wrong-way alerts.

Parking tech includes cross-traffic alert with braking technology, which detects people and other vehicles passing behind you as you back up out of a parking space. Additionally, enhanced active parking assist parks your vehicle (parallel or perpendicular) without any interaction besides pressing a button. Evasive steering is a new system that automatically steers around slow or stopped vehicles to prevent a collision, while wrong-way alert uses navigation information as well as a camera to detect whether or not the vehicle is going the correct way.

Tons of other driver assist technology is currently in development and will roll out across Ford vehicles supposedly within the next two years, such as Traffic Jam Assist and a spot lighting feature that helps drivers detect cyclists, pedestrians, and animals crossing the road. Ford hopes these features will not only keep people safe but reduce the stress of driving.