Posts by Celine Matthlessen

A career fitness plan according to a recent article in the Wall Street Journal, “Your Blueprint for Career Advancement Needs” can help you advance your career and even get out of a career rut. Everyone at some point looks introspectively at improvement but have you every considered a career blueprint? Sue Shellenbarger in her article emphasizes that making a career fitness plan should be done quarterly and not take a lot of effort. Some activities mentioned in the article to help you stretch your career muscles includes taking on pilot projects, examining how your work fulfills your needs and interests, working on expressing your skills and personal branding, and keeping your network up to date. Women Leading in Local events focus on helping women in local media develop their careers and network. At our latest event, Nancy Shenker, chief disruptive officer, author and entrepreneur of SheBoom and Kimberli Lewis of Global Business Therapy led the group through exercises in good communication and how to prepare your career for 2017. Kimberli nimbly lead the women through a series of leadership training exercises in one hour that normally takes three days. Nancy talked about our inner super girl emerges – no kryptonite (Know your kryptonite and avoid or eliminate it from your life, such as toxic situations like a bad boss or bad boyfriend). Women Leading in Local events are a great way to work on your career fitness by planning on attending one of our events in 2017. Check out our events page for upcoming opportunities to work out your career.

The Women’s March on Washington in January started as a simple Facebook post that carried more than 3 million women to action locally. The message went viral with gatherings happening in local US cities around the world. March organizers listed more than 670 events nationwide and overseas in cities like Tel Aviv, Barcelona, Mexico City, London, Paris and Berlin. Women’s March organizers, who are all women, acted quickly utilizing low cost Facebook and other social channels to get their message out. Much like most start up small businesses, the organizers leveraged free and low cost digital media, and specifically Facebook, on which consumers spend on average 22 minutes a day according to eMarketer. The simplicity of Facebook to deliver a local call to action is a great example of how powerful social media is in communicating with an local audience. Instagram was also used with visual and #WhyIMarch and #WomensMarch hashtags. The visual of Instagram encouraged people to voice why they were marching and connect with others who may have the same or similar reasons to join the march. Continuing the conversation is key and the Women’s March organizers are actively using social media to help women organize and huddle locally to keep their voices heard.