Blockbuster Entertainment promoted Tom Szwak to VP/purchasing in its homevideo division. Szwak, who had been director of purchasing, will be responsible for purchasing all film and game product for company-owned stores and for making recommendations for franchise-owned stores. He was with Video Library when Blockbuster acquired that San Diego chain in 1988.

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Lori Gottlieb has been named manager, series development, at NBC. Gottlieb, involved in both comedy and drama programming, served from 1991-93 as director of development at Edward R. Pressman Film Corp.

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Columbia Records has named veteran music supervisor Maureen Crowe VP of soundtracks, a new post. She will develop film soundtracks, working with film producers. Crowe had been a freelance supervisor and oversaw music content of “The Bodyguard” and “Wayne’s World.”

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Elektra Entertainment has upped Lisa Frank to VP of artist relations and marketing, and named Sonia Ives VP of video production. Both had been senior directors — Frank of artist relations-promotions and Ives of video production.