/ Technology

If Nike only made the samples its reps need to show retailer customers, it would still be the fifth largest shoemaker in the world. But virtual sampling could reduce that production and its expense by visualizing design changes online and on the fly.

If Nike only made the samples its reps need to show retailer customers, it would still be the fifth largest shoemaker in the world. But virtual sampling could reduce that production and its expense by visualizing design changes online and on the fly.

/ Technology

Buy.com’s Sports Store will offer products for team sports, water sports, winter sports, hiking, hunting, fishing, exercise, running, tennis and golf as well as sports and fitness apparel and footwear.

Buy.com’s Sports Store will offer products for team sports, water sports, winter sports, hiking, hunting, fishing, exercise, running, tennis and golf as well as sports and fitness apparel and footwear.

When Nike Inc. decided to add an e-commerce layer to its Web site-to sell the shoes and clothes it promotes online-staffers didn't have much direct-to-consumer retail experience to go on: no catalog operation, no order-fulfillment program. But the executive who's overseeing the launch, Mary Kate Buckley, is a pro at figuring out how to implement retail operations under the most challenging circumstances. "I am most excited when I'm in unchartered...

When Nike Inc. decided to add an e-commerce layer to its Web site-to sell the shoes and clothes it promotes online-staffers didn't have much direct-to-consumer retail experience to go on: no catalog operation, no order-fulfillment program. But the executive who's overseeing the launch, Mary Kate…