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Engage your consumer more effectively—every step of the way.

Connections are Made in Moments

How do you build meaningful connections with your consumers? Look beyond the content they consume and connect with what drives them to it in the first place. And then, create more effective content by aligning it to specific motivations.

Our new global research study explores over 55,000 consumer interactions with online content to better understand their motivations. Our research reveals that people around the world are engaging with digital content in eight different ways, which we refer to as “content moments.” Here’s everything you need to know.

The Eight Moments

See the content topics and formats that consumers are looking for in each moment.

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Bringing the Research to Life

Our research reveals that consumers seek many of the same things, such as inspiration, connections or answers. The eight moments are universal, and yet the fulfillment of each moment contains a world of nuance. Even as people share similar experiences, they seek out different kinds of content depending on the many moments that make up a particular day.

Our video shows how meaningful life events, like running a marathon or welcoming a new baby, can evoke a unique content experiences. Check it out—we think you’ll like it.

How to Reach Consumers with the Right Content

Create content that adds value

Select the moments that best fit the brand, understand the motivations behind those moments and create customized content based on that.