The Amazing Spider-Man Now Has Its Own Week

If you have functioning electricity, you aren't going to make it
through this week without being reminded that The Amazing
Spider-Man, starring Emma Stone and Andrew Garfield, is opening on July 3. So just
embrace it.

Every day this week, activities hyping the film's release will take
place at New York venues, including Yankee Stadium (Spidey sightings and
prizes), the New York Botanical Garden (spiders in their natural habitats),
and the Paley Center (screenings of the franchise's classic animated
series). The Empire State Building even shines red and blue for the
week. So much for subliminal advertising!