UK Smart Ticketing – Mystery Shopper Project – Part 1 By Trevor Crotch-Harvey, 22.2.17 During October – December 2016, Fenbrook conducted a Mystery Shopper project on smart and mobile ticketing schemes throughout the UK. This was a crowd funded project, and Fenbrook is grateful to those organisations which made it possible through their subscriptions.…

In the 20th century and prior, outdoor advertising was simple but hit-and-miss. You designed some posters, and decided where you wanted to put them. This decision would be based on a combination of factors: chiefly where you thought your potential customers were going to be, and how much it was going to cost to put…

(Also posted on the touché website.) NFC is emerging as a strong contender for delivering a common, easy-to-use technology solution in the field of transport ticketing. While the technology underpinning NFC is now well understood, and beginning to be deployed in applications around the world, there are still potential issues and problems with its use…

Before and since the launch of Touché (see https://www.fenbrook.com/introducing-touche) we have been asked by many players in the marketing space about what other things it’s possible to do with NFC smartphones. This blog entry is going to pull some of these together. First, let’s remind ourselves what happens when a user taps their NFC smartphone…

Introducing… Touché The exciting news from Fenbrook this month is the arrival of Touché NFC Ltd, a joint venture between Fenbrook Consulting Ltd and Near Field Solutions Ltd (NFS). I have been working on projects with the Glenn Needham, Managing Director of NFS for three years, and we felt that the rate of progress in…

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“I worked with Trevor recently on a project for the UK Department for Transport looking at the costs and benefits of smart ticketing across the whole of England to inform DfT’s smart ticketing strategy. Trevor proved very helpful and well connected in the transport smart card industry both in the UK and abroad. I will not hesitate to hire Trevor again when the opportunity arises.”

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