We created a WEB movie for “Obento ni Good!” Nichirei frozen food series made especially for packed lunch use. In order to express the brand’s mind- set to keep all products completely free of “preservatives, artificial coloring and chemical seasonings” bearing in mind those people who will eat them, we aimed at raising the value of the “obento” rather than featuring each product.
The movie is titled “The Best Lunch in the World.” Together with a story of the delightfulness of obento that can overwhelm any dishes prepared by famous restaurants, it portrays the love, care and the family bonding that are packed in the small obento box featuring a real mother and daughter.