This listing also reminded us of the “Uncle Sam” U.S. Army posters from the 1940s. These messages were directly and effectively targeted. They were unambiguous, to say the least. There was no doubt that Uncle Sam wanted Y-O-U! Not someone like you. Not your friends. Not your family. Not your referrals. YOU!

So, we ask, why would a company who, we believe, really wants you, advertise that they need someone “like you” ?