Description

Whether you're starting a new business or growing an established
one, you'll need a solid business plan to get you where you want to
go. Revised for today's rocky economic climate, this edition of the
UK's bestselling business plan guide gives you what you need to map
out your business strategy and stay on course  including a
complete sample plan that you can easily adapt for your
business!

Chart your course  assess the current state of your
business and where you'd like to take it, and establish clear,
achievable objectives

Get to know your customers  learn the latest techniques
for getting a better idea of who your customers are and what they
want

Scope out the competition  find out who your competitors
are and what it'll take to get your share of the market pie (and
theirs)