Audience Building & Digital Distribution

Spirit builds digital/social audiences and communities to drive more views/listens to the content we produce as well as keeping a direct relationship with our audience.

In the era of self-publishing and the need to engage potential viewers where they spend most of their time, it is increasingly important that producers can attract an audience to the content they produce and/or distribute their content to where the best chance of being viewed will take place. As well as building audiences to our own properties, our clients and partners often ask us to help them as well.

Through our experience we have built a framework to help ourselves and our partners:

We build audiences through:

Original Content Production

Social Media Channels

YouTube

List Building

Influencers / Collaborations

Digital Distribution & Syndication

Newsletters

Using Organic, Earned and Paid techniques

A few of recent examples:

BrightVibes UK Facebook

BrightVibes has over 1.4m Facebook followers

Spirit has just launched BrightVibes UK

Spirit uses a mixture of relevant original video production and outreach to other similar sites to build its UK audience