Aesthetic Design Construction from right here in Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’s aspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.

This is from a Board that Lost Pines Toyota created called “Welcome to the Family”. It’s genius really. Anytime you can feature your happy customers in a photo that is shareable, that’s a win. People love to see themselves in pictures, and it shows other potential customers what kind of treatment they will receive as customers.

4.
Pinterest Best Practices
• Use high quality images
• Link pins back to your website
– Or … link pins back to your partners’ websites
• Add the “Follow” and/or “Pin It” buttons to your
website
• Use Pinterest as a focus group
• Grow your Boards and pins
• Use keywords and hashtags in pin descriptions
• Like and comment often
• See what has been pinned by others from your
website
Source: Social Media Examiner

10.
• 80% of Pinterest users are women
• Users spend an average of 1 hour & 17 minutes on the site
• Pinterest referrals spend 70% more $$ than referrals from
non-social channels
• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr