The game or experience is designed to run inside a single or multiple browsers set to fill the big screen. Using either a dedicated app, or within the visuals on the screen the audience are presented with a URL to access the game. Once a smartphone or tablet is connected to the game, a unique avatar appears on the game screen and a game controller appears on the users device to direct their unique avatar. After the interaction the system is able to refresh content on the mobile phone to capture data or offer user rewards.