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The Targeted Group has released the latest reporting for one of their clients, RSM McGladrey.

The Targeted Group appeared at events nationwide for RSM McGladrey to help them educate prospects about their brand. The four most recent initiatives featured a combination of golf tournament and trade show experiences in which The Targeted Group captured participants’ golf swings on camera. An interactive email campaign was then launched to drive participants to a custom online community The Targeted Group created and branded for RSM to help them communicate their product and service offerings in a unique and memorable way.

The email campaigns for the initial RSM McGladrey program generated over 2600 page views on the RSM McGladrey custom online communities and revealed results that are incredible in comparison to industry standards. 78% of event participants clicked through their email notification and logged onto an RSM McGladrey online community to view their personalized golf lesson. Likewise, all four campaigns revealed open and click-through rates that were 15x the industry standard.

Beyond the email campaign results, 20% of event participants viewed content specific to RSM McGladrey, including whitepapers, articles and business information about their products and services. The industry average is 2.40%.

Additional highlights of the report include:

• Over 10,000 individuals were touched in the program for RSM McGladrey.
• On average, event participants viewed their lesson on the RSM McGladrey community 3.01 times.
• 958 executives and prospects opted-in to complete an in-depth profiling survey.
• The client reported that the engagement conversion rate was more than 6 times that of their existing strategy’s results.

In all, the integration of The Targeted Group’s in person and online experiences proved to be an innovative way for RSM McGladrey to attract, connect, and engage with their prospects while further extending their brand awareness to maximize conversion opportunities.

The Targeted Group (thetargetedgroup.com) helps companies drive engagement and foster communication through a combination of online communities, social media and interactive content. Our proprietary platform is a state of the art, highly modular, highly scalable community building software that allows companies to connect and deepen relationships with their target audience.

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