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About The Event

Before diving into social media we’ll take a look at the size and scope of social media……

and how businesses are using social networks to drive results…..

. We’ll discuss how social media fits into a successful marketing plan……..

Social Media Strategy:

Successful social media marketing starts with strategy. This section will cover the proven steps to building a social media strategy that gets results. We’ll focus on the first 4 steps below (the others will be covered throughout the training)

1 Listening and assessing the landscape

Discover the top social listening tools that you can use to inform your social media strategy.

2 Defining your marketing strategies

Identifying achievable marketing strategies is the key to your social media marketing success. Learn how to build actionable strategies and objectives that maximize your business results.

3 Identifying your target audience

A clear target audience will improve your success in social media – learn how to clearly define the audiences that you want to reach.

4 Creating your content strategy

Content is the key to social media success. Many businesses fail in social media because they lack a clear content strategy that both grows their business and resonates with their target audience. Create a clear content strategy that can be implemented across social networks.

Social Media Best Practices:

We’ll cover best practices that apply across social networks and drive better results in your social media marketing. This section will set you up for success! In this section we’ll cover:

• Implementation best practices

• Commenting/response strategy and how to deal with both negative and positive comments

• Content optimization tips that apply across social networks

Social Networks:

Next, we’ll provide a framework to use to choose which social networks are your best investment. For each social network we’ll cover:

• How the network works

• How big it is

• Who uses it

• How businesses use it (with examples and case studies)

• Setting up your business on the network

• Best practices

• Tips, tricks & optimization

Social Networks (Continued):

The following social networks will be covered in-depth:

• Facebook

• Twitter

• LinkedIn

• Blogging

• Instagram

• Pinterest

• YouTube/Video Marketing

We’ll also provide an overview and top-level discussion of how businesses are using other social networks including: SnapChat, Tumblr, Vine, Periscope/Meerkat, Google+, Slideshare, Flickr, discussion forums, review sites and more.

Efficiency and Effectiveness:

Improve your results and ROI (return on investment) by improving your efficiency and effectiveness in social media marketing. This section will help participants take their success to the next level with actionable tools, strategies and tips to get more from their approach including: