Medical Specialists Indiana

New and existing patients can easily access information on doctors, locations, and medical conditions through a fresh, well-organized website.

Overview:

Medical Specialists is a long-established medical group consisting of a collection of medical practices around Northwest Indiana. MedSpec has been in the process of updating their brand across platforms. BolderImage had previously completed the M3+ website for a dedicated diabetes care program, and the main MedSpec website was the next step in revitalizing the company's online image.

Strategy:

MedSpec's existing website had hundreds of pages, so the biggest challenge was creating a site architecture that would make the transition smooth and make it simple to find each piece of content. A combination of a structured site navigation, built-in custom searches for providers and locations, and the capability to indicate to search engines the location of new pages ensured the site maintained search engine visibility while ensuring usability.

Technology & Tactics:

Results:

The new MedSpec website is clean and simple to manage. It supports hundreds of existing pages and more to come in the future in a way that keeps all of the important information at the users' fingertips. And with the integration of the new MedSpec branding, it reflects MedSpec's modern, patient-friendly image.