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NBC Uni TV Studio changes its name

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NBC Universal Television Studio is changing its name, the company announced Thursday, in a bid to embrace a more cross-platform orientation.

In addition, the studio said its first project under the new team of co-chairmen Ben Silverman and Marc Graboff: an English-language adaptation of the Colombian telenovela "Sin Tetas No Hay Paraiso," which translates as "Without Breasts There Is No Paradise." As part of the deal, NBC Universal's Telemundo Network will produce its own Spanish-language version.

The studio will now be called Universal Media Studios, a change Silverman believes will better reflect its mission.

"NBC Universal is the premier content company on the planet, and this name change reflects our TV studio's natural evolution as digital distribution expands and more platforms need premier ideas and programming," Silverman said.

As part of the deal with Colombian production company Canal Caracol, NBC Universal's Telemundo Network also will produce its own Spanish-language version.

"We recognize that the telenovela phenomenon is here to stay, and we want to take advantage of one that's a proven hit," Graboff said. "It will be fascinating to see how American viewers embrace this kind of unique storytelling."