Wednesday, April 05, 2017

Chocolate spread. It’s made out of not much more than cocoa and fat. And it’s the most Israeli sandwich spread there is.

Kids love it. Parents love the convenience, but hate the lack of nutritional value. They sigh and give in, especially on Passover, when you can spread it on matzoh to make it taste less like cardboard and more like, well, CHOCOLATE.

My 16 year-old still likes chocolate spread, but he always cautions us to only buy the Hashachar brand chocolate spread. The one with the yellow cap (there’s also a Hashachar chocolate spread with a white cap). That’s why it got our back up when Sarah Tuttle-Singer, the new media director at the Times of Israel, shared an article from Haaretz, calling the spread “racist” and urging her followers to boycott the company.

The Haaretz article, written by Roger Alpher, reads:

“What could be more Israeli than matza with Hashachar Ha’ole
chocolate spread on top?” asks a Passover ad for this veteran brand, known to
anyone who grew up in Israel.

Even though the ad immediately replies with a list of
national symbols such as the flag, the anthem, a chain with a Star of David, as
well as cultural symbols such as TV Channel One and popular Israeli melodrama
films, it’s obvious that the advertisement assumes that public consensus
considers Hashachar Ha’ole to be one of the consumer products most identified
with Israeliness. However, it’s patriotic and nostalgic air is tainted: This is
a company that donates tens of thousands of shekels a year to the settlements.

“I believe in a Greater Land of Israel, which you call ‘the
occupied territories,’ and I wish I could donate even more,” CEO Moshe Weidberg
told Haaretz in December 2015.

Regarding the option of donating to human rights group
B’Tselem, he said he’d rather go bankrupt. Weidberg devotes part of his
company’s profits to financing the occupation and the apartheid regime in the territories,
along with its blatant violation of human rights. He espouses an ideology that
makes him an enemy of democracy and a supporter of a benighted
ultra-nationalistic regime that squelches any criticism. His opposition to any
criticism of the occupation is so fierce that he’d rather go bankrupt (not a
trivial matter, considering that his is a family business that’s been around
since 1955) than donate to an organization that works to end the occupation.

It’s a declaration that’s commendable for its directness,
honesty, openness and transparency. Weidberg has no problem with being
political and annoying potential customers who oppose the occupation. Good for
him. His clear political standpoint should be countered with a no-less clear
and strong political stance.

Anyone opposing the occupation should boycott Hashachar
Ha’ole, otherwise his or her ideology is meaningless. It’s a moral duty to
exact this small price from Weidberg. It’s unseemly that a person objecting to
the occupation should continue purchasing his products in the knowledge that he
is thereby contributing to the settlements and submitting to Weidberg’s
destructive and immoral ideology.

Hashachar Ha’ole is, regrettably, no longer Israeli.
Apparently, there is no chocolate spread anywhere in the world more fascist and
racist. Weidberg should be forced to face the ramifications of the ideology he
is so loyal to. The fact that his products are identified with the occupation
and the persecution of left-wing groups should be advertised.

He prefers to go bankrupt over donating to B’Tselem? The
required response is that supporters of B’Tselem immediately cease, this
Passover, being his customers.

Otherwise, in their apathy and lassitude, they
are almost as bad as he is since their money will go to the settlements.

Instead of buying Hashachar Ha’ole products, one may as well
directly contribute to the Ateret Yerushalayim yeshiva in the Old City and to
the seminary in Elon Moreh. That, at least, will circumvent the self-deception.

“I wish we could give more,” declared Weidberg. Thus,
advertisements for purchasing his products this Passover can be viewed as a
collection of donations for the settlements.

It’s time Hashachar Ha’ole (the
Rising Dawn in Hebrew) turned to dusk.

In other words, Weidberg is a patriot who supports Jews settling
their indigenous Jewish territory. No wonder Haaretz is upset. No wonder Sarah
Tuttle-Singer is upset. Supporting the building of homes in Jewish indigenous
territory?? Unthinkable, when your entire goal is to bring the State of Israel
crashing down upon our heads.

Both would have you believe that Jews living in Judea and
Samaria are stealing Arab land. Both love to listen and cry big fat crocodile
tears as Arabs lie to them, recounting their invented humiliation at being
forced to live under the thumb of the oh-so-oppressive Jews. This is what the
Roger Alphers and Sarah Tuttle-Singers of the world care about most.

It’s what they write about. They write about the poor Arabs.
They write about the need to call out injustice when they see it, about the “occupation.”

They write blogs excusing terrorists.

You know what they don’t write about?

They don’t write about Ayala Shapira’s brave speech to the
European Parliament this week. Ayala was on her way home from her gifted math
class when an Arab went up to the passenger seat of her father’s car, where she
was seated, and threw a firebomb at her window. The Arab well knew that father
and daughter always came home around this time. He timed the attack. He planned
it. He knew a little girl was sitting there on that side of the car.

This was something that didn’t interest Sarah Tuttle-Singer
enough to tweet about it, write about it on her Facebook page, or blog about it
at the Times of Israel. No. She was too busy writing about the suffering hearts
of terrorists and how we shouldn’t kill them. She was just deeply absorbed in
writing about boycotting anyone who supports settlement in Judea and Samaria.
And when she wasn’t using her writing and her clout as an internet star to work
toward bringing down the State of Israel, she was writing about the cute way
her kids played with her vibrator.

My kids found my vibrator. I told them it was a back massager. They've spent the last 30 minutes rubbing my back with it.

I always wonder why these people live in Israel in the first
place. Why do they live in Israel if they think this constitutes “occupation?”

The answer must be that they are attempting to undermine us
from within, to infiltrate. They’re working for the other side. Because how
could a Jew possibly find anything wrong with Jews living in their ancestral
lands? It makes no logical sense. And a Jew calling to boycott other Jews’
businesses?

Unthinkable. Sick.

But that’s okay. Because in addition to these traitors, we
have heroes. People like Ari Fuld. The minute he heard about Sarah
Tuttle-Singer and Roger Alpher, he went out and started buying up Hashachar chocolate
spread like there was no tomorrow. He bought it to give out to IDF soldiers to
help make their Passover celebrations a little sweeter, more festive.

Ari kept us updated.

And of course, with his actions, Ari prompted a wild buying
spree. Everyone suddenly had to buy Hashachar chocolate spread. Because that is
the only patriotic thing to do! That is, if you care about Israel. Love it with
all your heart.

One friend’s daughter took her patriotism and love of Israel
one step further. She named her new son Shachar!

Shachar Bakish (photo courtesy Tamar Rubin)

Shachar. It means “dawn.”

Maybe someday, it will dawn on the Roger Alphers and Sarah
Tuttle-Singers of the world that they aren’t ever going to succeed at bringing
down the Jewish State.

Not as long as we’ve got people like Ari Fuld and Ayala
Shapira on our side.

From MEMRI : Jordanian businessman Talal Abu Ghazaleh said that there was an “easy solution” to the Palestinian problem: “Let every Pal...

Hasbys!

Elder of Ziyon - حـكـيـم صـهـيـون

This blog may be a labor of love for me, but it takes a lot of effort, time and money. For over 12 years and over 25,000 articles I have been providing accurate, original news that would have remained unnoticed. I've written hundreds of scoops and sometimes my reporting ends up making a real difference. I appreciate any donations you can give to keep this blog going.

Compliments

Omri: "Elder is one of the best established and most respected members of the jblogosphere..."Atheist Jew:"Elder of Ziyon probably had the greatest impression on me..."Soccer Dad: "He undertakes the important task of making sure that his readers learn from history."AbbaGav: "A truly exceptional blog..."Judeopundit: "[A] venerable blog-pioneer and beloved patriarchal figure...his blog is indispensable."Oleh Musings: "The most comprehensive Zionist blog I have seen."Carl in Jerusalem: "...probably the most under-recognized blog in the JBlogsphere as far as I am concerned."Aussie Dave: "King of the auto-translation."The Israel Situation:The Elder manages to write so many great, investigative posts that I am often looking to him for important news on the PalArab (his term for Palestinian Arab) side of things."Tikun Olam: "Either you are carelessly ignorant or a willful liar and distorter of the truth. Either way, it makes you one mean SOB."Mondoweiss commenter: "For virulent pro-Zionism (and plain straightforward lies of course) there is nothing much to beat it."Didi Remez: "Leading wingnut"

feed

counter

Disclaimer

The opinions expressed by those providing comments on this website are theirs alone, and do not necessarily reflect the opinions of Elder of Ziyon. EoZ is not responsible for the content of the comments.

You are legally liable for the content of your comments that you submit to this site.

By submitting a comment to this website, you warrant that we are not responsible, or liable of any of the content posted by you and you agree to indemnify us from any and all claims and liabilities (including legal fees) which could arise from your comments submitted to the site.