Facebook won’t remove Zuck’s Instagram deepfake — yet

The internet’s often a big bad place, but every once in a while it’ll make you chuckle. In a hilarious prank, two creators have uploaded a deepfake of Mark Zuckerberg on Instagram talking about stolen data.

The video starts off with Zuckerberg saying, “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future.”

Later, they reconstructed Zuck’s face with matching expression from the voice actor’s recording. This is not the first time Canny has made such a video. In the past, it has posted deepfakes of Donald Trump, Morgan Freeman, and Kim Kardashian.

Even though the clip is certainly fake, Instagram is not planning to remove it. The company said in a statement that it’ll only delete the video if third-party fact checkers mark it fake:

We will treat this content the same way we treat all misinformation on Instagram. If third-party fact-checkers mark it as false, we will filter it from Instagram’s recommendation surfaces like Explore and hashtag pages.