Lots of Amazon boxes will be moving this week. (AP Photo/Paul Sakuma, File)

(Newser)
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It's Prime Day, Amazon's version of Black Friday for its Prime subscribers. Last year's inaugural sale kind of fizzled, with consumers largely unimpressed by what was on offer, notes AP. Amazon is promising better things this year. Related coverage:

US News has a primer on what's happening, including so-called "lightning deals," fleeting promotions that will surface during the day.

Forbes says some of the best deals are on Amazon's own products, including $30 off the $100 Amazon Fire TV, and Amazon Fire tablets starting at $33.33.

NBC News has tips for shoppers, including this one: You can click on a deal quickly, reserve the item in your cart for 15 minutes, then check it out via a third-party price-tracking source and bail if it's not really such a great deal. Other advice is here.

PCWorld assesses the tech and entertainment offers and likes the Samsung 4K UHD TV for $550, which is "practically a steal."

The deals look "solid" so far, observes CNBC. The site collecting its own list of deals here that will be updated. Included is $500 off an HP 15.6-inch Business Notebook ($399).