Porter Erisman - The Great Leapfrog Forward: How Social Commerce Led China to Become the World's Largest E-Commerce Market

Porter Erisman - The Great Leapfrog Forward: How Social Commerce Led China to Become the World's Largest E-Commerce Market

Fifteen years ago, as Amazon and EBay dominated the tech headlines, few
would have predicted that China's e-commerce industry would surpass its
western counterparts. At the time, the Internet barely reached 1% of
China's population and the barriers to e-commerce seemed almost
insurmountable. But 2013 marked a watershed moment for e-commerce in
China, with more products sold online on China's "Singles Day" than the
US online sales on Cyber Monday and Black Friday combined. How did
China's entrepreneurs use social commerce to overcome the barriers to
e-commerce's development? And what can the west learn from e-commerce
innovations taking place on the ground in China?