The Journey

The Infinite Agency – Role: Art Direction

Estrella Jalisco is a Mexican import that's taking the U.S. market by storm since it's introduction in 2016. While the beer may be new here, it has a rich history of being brewed for over 100 years in the cradle of true Mexican culture — Guadalajara, Jalisco. The brand captures a warm spirit that no other beers do, and they focus on relating to their audience through nods to Mexican history and traditions.

As their social media agency of record, we strategized creative and created everything from concepts to shoots to executions. Our content helped Estrella Jalisco become Anheuser-Busch's top performing social content out of all of their beer brands.

All of the content shown here was captured on "The Journey" — a trip where we sent influencers from Texas to California leading up to the biggest Lotería gameever played in L.A. for Cinco de Mayo. Along the way, we had influencers stop at different destinations owned by Mexican-Americans to hear their stories. Every place we chose was represented by a Lotería card to connect it back to the game. It was an amazing experience for the brand, the businesses and for us.

The second edition was inspired by the delicate craft of paper collage. From designing the layout, to meticulously cutting each individual flower, to taking an aerial photo and photoshop edits, this process took roughly 12 hours from start to finish.

And it was worth every second.

Copywriter: Sophie Miller

Flavor Ads

The Marketing Arm – Role: Art Direction

Sell sheet concepts for Frito-Lay brands.

Diva

Student Work – Role: Art Direction & Copy

Soap packaging targeted towards outgoing, young women with an expressive and independent personality.

Paper:

Mohawk / BriteHue / Ultra Lime, Ultra Pink, Violet / Vellum / 65C

Mohawk / Chromolux / Metallic Silver / Cover

Welcome Card

The Marketing Arm – Role: Art Direction

Welcome card, inspired by adult coloring-books, for new hires at The Marketing Arm.

Not only is this a guide to help new employees navigate through their first week at TMA, but it's also a great way for new hires to begin decorating their cube and feeling more at home in their space.

Tabasco Ads

Paintings

There's nothing quite like putting on some music and expressing oneself through the action of painting. Here are a few close ups of my paintings.

I enjoy being "hands on" and "in the moment" when it comes to painting... so much so that I sometimes skip using a brush and just use my bare hands. The strokes I make are very expressive and tend to mirror how I am feeling at that moment. I typically use oil and acrylic paint, although I love branching into the unknown and working with new mediums.