Lookers launches fourth-gen GForces website

Lookers has launched a fourth generation website as part of its eight-year relationship with GForces.

The top AM100 , which operates 229 locations throughout the UK, has seen group traffic to their website grow from 240,000 monthly visits in 2009 to over 1,250,000 as of January 2017 and claims to have seen a 100% increase in online qualified leads during the past 24 months.

Following the successful migration and launch earlier this month of both the in-group Charles Hurst and Taggarts websites, Lookers has this week launched a new user-first focused website.

A more straightforward layout, easy to navigate menu and a fully-responsive setup allows visitors to explore the buying and ownership journey, from funding options to getting a part exchange valuation.

Giles Smith, group managing director at GForces, said that he fully expects the latest iteration of the Lookers website to improve on the huge success NetDirector® Auto has already achieved for the group.

Smith added: “We are delighted to see the new Lookers sites go live across the group. Conversion is at the core of the NetDirector platform, and we fully expect that the move to user-first will see a further growth in traffic and leads.”

A multi-award-winning news journalist, Tom is news and features editor for Bauer Media’s AM brand. His role demands he keep abreast of all industry and business news to provide coverage of the franchised automotive retail sector and the wider automotive industry, while assisting in the management of the magazine’s production and AM events.