Top Menu

Football Stadium DigestFootball Stadium Digest covers major stories and events in the planning, construction and operations of NCAA and professional NFL football stadiums across the United States and Canada.

SDCCU Stadium Could Become Qualcomm Stadium’s Name

Qualcomm Stadium could soon become SDCCU Stadium, as San Diego County Credit Union is making a pitch for the facility’s naming rights.

Prospective naming rights partners had until September 1 to submit their bids to have their branding placed on the venue, which is currently home to San Diego State University football. That process opened up after Qualcomm and the City of San Diego did not renew their agreement.

The deal with SDCCU is not final, but the company’s $500,000 bid will be considered by the San Diego City Council at a meeting on Tuesday. If approved, it would result in a short term agreement. More from The CW San Diego:

The agreement, if approved, would run to the end of next year. The credit union recently took over as the primary sponsor of the Holiday Bowl college football game that’s held in the stadium.

While stadium naming rights typically run into the millions of dollars, city officials didn’t anticipate receiving that kind of money because of the short term of the deal. Municipal coffers would net $375,000 from the proposed agreement, according to a staff report.

In its proposal, SDCCU said it would work to boost attendance at stadium events. The company has a history of heavily promoting events it sponsors.

The SDSU Aztecs, now the stadium’s only full-season football tenant after the relocation of the NFL’s Chargers to Los Angeles, have an agreement to use the facility through their 2018 season. The venue has been known as Qualcomm Stadium since 1997, when the company and the city began a 20-year agreement.