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NEW YORK (AdAge.com) — The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Smith Barney. Among other things, the Manhattan gathering, which drew a standing-room-only crowd of executives from ad agencies, media companies and financial investment firms, featured a presentation by upscale jewelry merchant John Hardy. He’s now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America’s most chi-chi fashion magazines. See the Vlog Here

If it’s still a little hard to digest Bob Garfield’s pronouncement that “Advertising is not the future of marketing,” maybe it’s time to take a walk with Ben Passikoff, or at least sit down with his book. ‘The Writing on the Wall,’ by Ben Passikoff. Read more here

The Sci-Fi Channel this week indulged in a new spin on an old PR move by hosting a junket, for bloggers.The NBC Universal science fiction cable network’s first “digital press tour” rounded up a couple dozen of its most important and influential online enthusiasts and reviewers and whisked them off to Vancouver for an almost week long Sci-Fi shindig.Read more

Dole Organic lets consumers “travel to the origin of each organic product”. By typing in a fruit sticker’s three-digit Farm Code on Dole Organic’s website, customers can find the story behind their banana.

AWC is an independent, non-profit organisation dedicated to the conservation of Australia’s threatened wildlife and ecosystems. AWC acquires land, and works with other landholders, to establish sanctuaries for the conservation of threatened wildlife and ecosystems. AWC now owns 14 sanctuaries covering 917,000 ha (2.3 million acres) in places such as north Queensland, the Kimberley, western NSW and the forests of south-western Australia. See some of the amazing work they do here

The mission of the NELUNE Foundation is to help ease the burden of cancer patients who may not have the support or financial resources that are needed to cope with this life threatening illness. Visit their website here

Bravehearts are Australias leading child protection advocates. In May Bravehearts and MySpace announced a partnership project, ‘Respect MySpace’. The aim of this project is to provide information to those who may have been exposed to the risk of sexual assault to enable them to access help, support and information in an environment that is increasingly familiar to young people. You can visit Bravehearts website here or the Bravehearts’ MySpace page here.