Introduction

This training seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing. This training seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

Key highlights of the training seminar are:

What events can do for your PR and marketing strategy?

Scheduling techniques to plan and deliver an event

Practical hints and tips on venue choice, stage management and different types of dining

Managing the media at your events to multiply outcomes

Advice on looking after guests and protocol for VIPs

Objectives

At the end of the training seminar, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy:

Delegates will be able to schedule and plan an event

Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery

Delegates will be able to identify the most appropriate venues and activities for their events

Delegates will be able to manage the media at their events with confidence

Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Training Methodology

The training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training seminar progresses relevant to their own backgrounds and company requirements. The training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Organisational Impact

Greater value for money from events

More focused events as part of their PR or Marketing strategy which will build and maintain their reputation

Personal Impact

A strong theoretical basis upon which to make decisions about the best type and format of event to employ

Greater understanding of the processes involved in event management

An understanding of the main elements in event organisation

More focused activity aided by simple checklists and manuals

Better time management facilitating the opportunity for greater creativity

Who Should Attend?

This training seminar is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications.

Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors

Senior operational managers with responsibility for managing teams whose role includes event management

Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Seminar Outline

DAY 1

The Role of Events in a Public Relations or Marketing Strategy

An Overview of Public Relations and How Events fit in

Events and the PR Transfer Process

Strengths and Weaknesses of events as a form of Communication

The Six Point PR Plan and its Application to Event Management

Assessing your needs

The Importance of Clarity of Purpose

The Importance of the Audience

Choosing the Event to fit the Objective

Budget - staff, time, materials money

Evaluating the Event Success

A Review of the Different Types of Event available

DAY 2

Event Planning, the Theory and Practice

Scheduling - the long term plan

Event Running Order - timing of an event

Budget Control

Managing Suppliers

Venue Considerations

Suitability for Event - support for the message

Size - capacity

Type

Access

Accommodation

Layout for Different Events - Seating etc

DAY 3

Stage Management, Dining and Entertainment, Health and Safety

“Stage Management” of the Event

Ensuring the Event is on-message and on-brand

Welcome Desk - set up and management

Sets and Staging

Corporate Identity on Display

Food can be part of the message

Different Types of Dining for Different Events and Practical Implications

Dining Protocol - formal dinner, informal eating

Choosing Catering Suppliers - in-house with venue or external

Entertainment and music at your Event

Managing Entertainers at Events

Staying Safe - Risk Assessment and Events

Addressing risk areas at Events

DAY 4

Managing the Media at Your Events

Keeping your Objectives in mind

Is it a media event - what’s in it for them?

Generating News through an Event

Inviting the Media - invitations and press releases

The Press Office - Staffing, setting up and running it

The Press Pack and Gifts

Conducting Interviews and Briefing Interviewees

Managing Filming On-Site

Photography at your Event

Involving your In-house Media

DAY 5

Invitations, VIPs and Bringing it all Together

Getting your Audience there

Invitation Process for Different Types of Event

Invitation Protocols

The Importance of RSVP

Working with VIPs

Invitations

Meet and Greet

Hosting and Farewell

Follow-up

Building an Event Management Team

Event Planning Exercise involving all elements discussed through the week

Accreditation

In Association With

Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Upcoming Dates

Code

Date

Venue

Fees

PR010

25 Feb - 01 Mar 2018

Dubai - UAE

$4,950

PR010

30 Sep - 04 Oct 2018

Abu Dhabi - UAE

$4,950

PR010

25 - 29 Nov 2018

Dubai - UAE

$4,950

Introduction

This training seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing. This training seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

Key highlights of the training seminar are:

What events can do for your PR and marketing strategy?

Scheduling techniques to plan and deliver an event

Practical hints and tips on venue choice, stage management and different types of dining

Managing the media at your events to multiply outcomes

Advice on looking after guests and protocol for VIPs

Objectives

At the end of the training seminar, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy:

Delegates will be able to schedule and plan an event

Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery

Delegates will be able to identify the most appropriate venues and activities for their events

Delegates will be able to manage the media at their events with confidence

Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Training Methodology

The training will be delivered through a combination of presentations, group discussion and group exercises. Delegates will be encouraged to ask questions as the training seminar progresses relevant to their own backgrounds and company requirements. The training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Organisational Impact

Greater value for money from events

More focused events as part of their PR or Marketing strategy which will build and maintain their reputation

Personal Impact

A strong theoretical basis upon which to make decisions about the best type and format of event to employ

Greater understanding of the processes involved in event management

An understanding of the main elements in event organisation

More focused activity aided by simple checklists and manuals

Better time management facilitating the opportunity for greater creativity

Who Should Attend?

This training seminar is relevant to anyone likely to have responsibility for the delivery of events for their organisation but new to the concepts and practicalities of this facet of corporate communications.

Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors

Senior operational managers with responsibility for managing teams whose role includes event management

Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

SEMINAR OUTLINE

DAY 1

The Role of Events in a Public Relations or Marketing Strategy

An Overview of Public Relations and How Events fit in

Events and the PR Transfer Process

Strengths and Weaknesses of events as a form of Communication

The Six Point PR Plan and its Application to Event Management

Assessing your needs

The Importance of Clarity of Purpose

The Importance of the Audience

Choosing the Event to fit the Objective

Budget - staff, time, materials money

Evaluating the Event Success

A Review of the Different Types of Event available

DAY 2

Event Planning, the Theory and Practice

Scheduling - the long term plan

Event Running Order - timing of an event

Budget Control

Managing Suppliers

Venue Considerations

Suitability for Event - support for the message

Size - capacity

Type

Access

Accommodation

Layout for Different Events - Seating etc

DAY 3

Stage Management, Dining and Entertainment, Health and Safety

“Stage Management” of the Event

Ensuring the Event is on-message and on-brand

Welcome Desk - set up and management

Sets and Staging

Corporate Identity on Display

Food can be part of the message

Different Types of Dining for Different Events and Practical Implications

Dining Protocol - formal dinner, informal eating

Choosing Catering Suppliers - in-house with venue or external

Entertainment and music at your Event

Managing Entertainers at Events

Staying Safe - Risk Assessment and Events

Addressing risk areas at Events

DAY 4

Managing the Media at Your Events

Keeping your Objectives in mind

Is it a media event - what’s in it for them?

Generating News through an Event

Inviting the Media - invitations and press releases

The Press Office - Staffing, setting up and running it

The Press Pack and Gifts

Conducting Interviews and Briefing Interviewees

Managing Filming On-Site

Photography at your Event

Involving your In-house Media

DAY 5

Invitations, VIPs and Bringing it all Together

Getting your Audience there

Invitation Process for Different Types of Event

Invitation Protocols

The Importance of RSVP

Working with VIPs

Invitations

Meet and Greet

Hosting and Farewell

Follow-up

Building an Event Management Team

Event Planning Exercise involving all elements discussed through the week

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.

Just believing for the first time that 'body language' is sure best way to study people. Every lesson each day, there's always amazing from the instructor, the 7 qualities A customer expects from us was priceless and something & will always bear in mind, thanks.