Events

With Resorts Suffering, Colorado Advertises For Skiers

DENVER (Denver Business Journal) – With skiers staying away from Colorado resorts in droves this year, the Colorado Tourism Office took a largely unprecedented step Sunday and ran a full-page ad in the New York Times proclaiming that snow had arrived in the state.

The four-color ad, which cost roughly $50,000, was meant to take advantage of heavy snowfall over the past week, one of the first signs of improving conditions following three months of near-record-low precipitation, said Al White, CTO director.