THE EXPERTS SECRET

When people quote from this book, there’s an area that doesn’t get much attention… and it’s this freakin’ gem that MOST people will just skip over…

I’m not making fun of anybody, but I just want you to know that there’s a piece right at the very beginning, (actually it’s not even technically chapter one, it’s in the introduction)… where a gem is dripped out that I most people don’t understand…

TWO TYPES OF EXPERTS

There are two kinds of experts…

The first kind of expert is the expert who’s selling information about their expertise itself. That’s all they do – they just sell information products.

The second type of expert is someone who is leveraging information products for an existing business.

Information products are amazing because there are such huge amounts of margin in them.

The major con is that people understand that there’s NOT a lot of cost to fulfill.

There are heavy pros and cons pretty between the two of them. I don’t think that it’s one or the other. I think that they should work together.

But the second kind of expert leverages info in a certain way that most people do NOT understand.

One of the fastest ways that I know to blow up a company is to create an info product that sits in front of the actual thing that you do.

Now I want to share some quotes direct from the Expert Secrets Book

On page XXIII, it says:

Complicated sales will come easy because the information products will indoctrinate potential customers about why they need your products.

… I’ve found this to be 100% true.

For example:

People who listen to my podcast consume my sales messages waaayeasier later on. That’s no surprise…

Because they’ve spent time with me, watching or listening to me speak.

I’ve already given value and created a relationship, so the next step to buyer is much easier to take.

Expert Secrets goes on to say…

You’ll be positioned as an expert instead of a commodity. People will pay you more for the same thing they could get somewhere else. All other options will become irrelevant. Price resistance will disappear and future sales will become easier.

That’s a very powerful point!

HOW TO INCREASE SALES

The book goes on to say…

You will be able to acquire unlimited customers for free.

…which is very true!

I have more leads right now than we can actually handle.

For the last few months, (and moving forward), the major focus in my business has been how to actually handle all the leads that we get?

Where are these leads coming from?

Publishing.

Information products.

By design, I’ve matched up my expertise with the information space.

That doesn’t mean you have to create the same kinds of things everyone else, I’m not saying that at all.

I’m saying you have to couple your expertise with info so that,(and back to the Expert Secrets)…

You’ll be able to acquire unlimited customers for free. So every backend sale you make will result in a 100% profit. You will be able to grow much faster.

This book has taken me over a decade to earn through trial and error, making thousands of offers to millions of people. I’m only sharing strategies and tactics that are proven to work. Hope you enjoy the book.

(…I just love that as an intro.)

So now, I want to give you a working example of HOW this can work for any industry…

HOW TO MAKE MORE MONEY AS AN ARTIST

Recently, I had the pleasure of coaching an amazing lady. She was a musician…

This case study came from the OfferMind Masterclass; it’s a fast, but powerful example.

This should be very encouraging if you’re trying to figure out if you should move forward on something like this.

It’s a HUGE opportunity and it changes the whole business model as we know it.