In its winner’s announcement, the magazine acknowledges NDN group’s creation of RocketBots, an AI-powered Chatbot solution to help clients reduce their business costs in customer service rather than only generating profit for the organization. “The bot uses Conversational Marketing, Machine Learning, and NLP (Natural Language Processing) to engage with customers within a chatbot environment.” The magazine also mentions NDN group’s plans to include payment and data analytics into its AI platform. RocketBots is one of the initiatives of NDN group’s Intrapreneurship program, which drives innovation from within the company.