ORANGE BEACH, Alabama -- Almost as much of a Mullet Toss tradition as the actual fish throwing are the Ms. Mullet bikini contests at the Flora-Bama, which take place at 3 p.m. each day during Mullet Toss.

Eleven women competed for the $500 top prize on Friday, with Katlyn McCollum of Mobile taking first place, Shawna Lee of Gulf Shores finishing second and Christy Cortez of Thibodeaux, La. in third.

"I feel relieved," McCollum said. "This was my first time doing one of these."

After the contest, the winners got to serve as honorary measuring girls for the mullet tosses on the beach, and McCollum even took a turn throwing the mullet.

See the gallery above for more photos from the contest and the beach scene after, and watch Brian Kelly's video of the action. Then check out our photos below for crowd shots from the beach at the 29th Annual Interstate Mullet Toss.