PRG designs custom made video solutions for Van Cleef & Arpels

26/09/2016Customised Vidéo

Van Cleef & Arpels presents its new High Jewelry collection in an interpretation of Noah’s Ark by Robert Wilson. Wilson is an American set designer famed for his radiant, subtle and thrilling conceptions, with the scenography. PRG France worked together with PRG Projects to realise a custom made video solution in order to bring Wilson’s idea to live.

In his vision of the Ark, Robert Wilson imagined a sensory mise-en-scène plunged in the engulfing darkness. The constant screening of a video is reminiscent of the sea; the soft and enfolding piece of music evokes mystery; the skies darken as lightning streaks herald a storm, the Ark departs, and the ensuing respite hums like a promise of peace…
Robert Wilson creates a dreamlike travel through a positive and timeless interpretation of the of Noah’s Ark, evoking first of all a preserved paradise.

PRG created several custom made technical solution in order to display high resolution video content of over 11.000 pixels wide and more that 1200 pixels high. The content was intended to lower in brightness without loosing the quality of the image.

In order to respond to the high expectations of the client, PRG invested in ROE Black Onyx 2 panels, with an amazing 2.84 pixel pitch, which is the most performing high-end product on the market. In total this represents more than 450 modules, adding up to more than 1800 tiles. 41 of these ROE LED displays were customised in order to integrate secured jewel boxes of 25 x 25 cm. The modules were laser cut to a tenth of mm precision. The challenge here was to make perfectly fitted box so they wouldn’t interfere with the electronics that control the individual modules of the display.

On the bottom of the construction, the standard base frames, which normally are of 8 to 12 cm height, were replaced by a custom made frame to result in a maximum height of 5cm and an insert of 3 cm to create a subtle border. We had to make sure that the lowered base frame could still carry the 5-ton screen weight, spread over a surface of 33 linear meters. Last but not least, PRG created a doorway of 1,5 x 2m within the LED, for visitors to enter the experience.