Facebook Live is the brainchild of CEO Mark Zuckerberg's sister, Randi, who created the platform in 2010. Facebook Live streams talks and offers users a platform to discuss videos in real time and post questions. Moderators can then choose from submitted questions and pass them on to celebrities.

While Facebook Live won't feature original programming along the lines of Netflix's House of Cards, the site can help the company attract more users by featuring popular celebs and squeezing more original content from said public figures by offering them a high-traffic platform that reaches potentially 1 billion people.

As TechCrunch points out, however, the most important takeaway from Facebook Live is that it cements the social network as a "live events discussion platform," which has traditionally been the realm of Twitter via second screen users and its real time newsfeed.

Facebook wants in on that action, and hopes that today's Trekkie discussions will fuel future conversations about the upcoming Star Trek TV show on its site rather than on Twitter.

Companies: FB

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