The Gamification of Business

How we relate to our customers is now influenced a lot by how we play online games.

There are many levels to it, the further we play the more the rewards, and the more we feel we belong to an elite group with special privileges.

It’s an example of how technology is changing the way we do business. It was a trend identified by Ogilvy’s Barrie Seppings at the South by Southwest Music, film and Interactive (SXSW) Festival in Austin, Texas earlier this year.

In today’s BTalk Barrie explains more about the gamification phenomenon, as well as the trend towards prototyping and democratisation — two other big influences on business.

You Might also like

Banks develop speculative bubbles because they have risk mitigated by government bailouts. I ask Steve Keen how we change the behaviour of banks, so they lose out on risks, rather than holding the economy to ransom.

POSTS BY MONTH

ABOUT PHIL

Phil Dobbie is a broadcaster and writer, with a wealth of business experience behind him too. He was a partner in an ad agency, he's been the marketing head at various technology companies and ran the Australian operation of the British Tourist Authority.

But his real love is the creation of content - as a journalist for ZDNet and others. He likes to spend time behind the microphone, creating radio shows and podcasts - he's done thousands of them, for CBS, National Australia Bank, BBC and CommsDay.

He's available to present radio shows and produce podcasts. Or any other exciting projects that come along.