Latest From Jerry & Sondra

There are two types of photographic business owners. Thriving and growing and the ones who never see their business take flight. As you’re reading this, only YOU know which category you’re in. Is success elusive? It could be if you don’t have the right foundations, a plan and the motivation to see it through! Would it surprise you to learn that many photographers are getting up each day and working FOR their businesses, when in fact, it should be the other way around! YOUR business should be working for you! YOUR business should be a tool to provide YOU with the lifestyle that YOU want to be living right now! “Time is too fleeting to compromise on how you live each day!” What if we told you that the difference between being a photographer who works for their business and one who has a business that works for them, comes [...]

Have you ever said that to yourself? Have you ever gone through something in your life that has made you re-think some of your past decisions? Have you ever just put on your brakes and said, “This is the day. This is the day I’m going to take responsibility for creating the life and business I’ve always wanted”. Would you believe many business owners have these feelings and thoughts numerous times in their career? Yes, at this point you can ask yourself, “So what?” If we all go through it, what’s the big deal? Here’s the BIG DEAL! The difference between entrepreneurs who create wildly successful businesses and those who don’t is what one does when they decide that “This time it will be different”! Is there anything in your business that you want to be different? Do you take steps every single day to make those differences a reality? [...]

For over 29 years, we’ve been listening to photographers share their dreams, visions, ideas AND challenges with us. A few of the universal challenges that have plagued this industry throughout the years have been poor year-round cash flow, the inability to find the “right clients”, average sales not being high enough and not enough clients. Seeing as it’s our mission to help photographers on their success journey, we’re always refining ways to solve those common issues. For over four years, we’ve worked on a plan that photographers anywhere can use to build year-round cash flow, have clients excited to schedule sessions and in many cases, double their average sale! Here’s the amazing part, these clients are everywhere, and they’re already prepped to be photographed! Who are these ready-made clients? How have you missed them so far? Why are we building this up? We’re bringing you to this crescendo because you’re [...]

Today, I was reminded of some great marketing lessons as Sondra and I headed off to create some Freedom Based Moments. Often, one of our weekend days is spent grabbing freshly made bagels and sitting in Starbucks reading, talking and planning. On this day, Sondra was leading us to a new bagel place and new coffee spot. On our way, she did say, “If the coffee spot isn’t good, we can always circle back to Starbucks”. We arrived at Foundation Coffee Co. to find a beautiful outdoor area with covered and uncovered seating located around a neat little trailer and counter. We were immediately intrigued by the vibe! We approached the counter and placed our order. Large lattes with whole milk for each of us. As Sondra went to a table, I waited at the counter for our drinks. The smell of coffee was amazing. It was fresh, rich and [...]