Conor Pierce said the company hoped to rebuild its relationship with consumers.

“I think it’s a great opportunity for us to maybe reintroduce Samsung back into the market following our recent episode, which was very challenging and very humbling,” the UK and Ireland vice president of IT and mobile said.

“We’ve done a lot of research to see what impact that has had on the brand and the market, so I think we’ve done incredible due diligence to make sure this is an epic moment for Samsung.”

Mr Pierce said the firm was determined to build trust and integrity.

“Obviously you’re very aware of the root cause conference that we had recently for the Note7 and obviously the steps that we’ve put in place are there to make sure that we have zero tolerance on anything like that ever happening again,” he said.