SPF Records: The Key to Email Marketing Success

Are you managing email promotional campaigns without a Sender Policy Framework (SPF) record in place?

If so, you could be losing thousands of emails to spam and bulk mail
filters, diminishing your results and hurting your bottom line.

Adding an SPF is an easy, one-time fix that can give your message a potential VIP pass into your customers' inbox.

SPF helps anyone dramatically improve email deliverability. It's a basic Domain Name Service (DNS) record associated with your domain name. Your SPF record tells
Internet Service Providers like aol.com, gmail.com or
theircompanyname.com, responsible for delivering your email messages to
customers that you're really who you say you are. It's much like credit
card authentication prior to purchase. You would not accept a credit
card without first running it through your merchant system for approval
or decline. So why would you ask your customers to blindly trust all
email arriving in their inbox - especially when identity theft and
phishing threats abound.

While it sounds technical, SPF set-up is extremely easy. Plus, it's
free - and you only have to create your record once. You can either use
a Wizard, like that available at http://old.openspf.org/wizard.html, to
walk through each step, or you can create a record manually with your domain name registrar or hosting provider. Your email administrator or web host can also help
you. Be sure to provide the sending IP address of your Email Service
Provider.
Remember, avoid common mistakes webmasters make when sending emails.

Use your domain name as the "From" address. For example, if you
send email from sales@yourcompanyname.com, remember to publish your SPF
record from yourcompanyname.com.

Don't use free providers as the "From" address. If you send email
using a free email provider like gmail.com or yahoo.com, you cannot
set-up an SPF record.

Personalized domain name ownership is inexpensive and provides one of the easiest ways to express your professionalism and improve deliverability.