Checked my Linked-In inbox today to see a message from someone in a group I have joined. It was quite clearly spam and I wondered what on earth had possibly entered this persons head to think "Wow, have I got a great product here that people are bound to want...I know, I'll write a generic message and send it out to all the group members". Here's his blast:

So you’ve got a Facebook Fan Page or a Linked In Company Profile...now to start getting some content in there…

What do you post?

We’ll if it’s Friday, you could post a TGIF image, or there’s that cartoon your BFF sent you that really cracked you up, surely people will love that?... then there’s that industry report that has some great stats people would find interesting, wouldn’t they?...And I need to tell everyone about my special offer too...

One of the most important factors to knowing what will work on social media is knowing your target audience and knowing them so well that you post information they will resonate with, react to and interact with.