Chinese shoes network Sept. 12 hearing when the 24-year-old football world, Mr. C Lo wearing Nike's iconic logo appears on the hook to join Real Madrid press conference, is finding a Real Madrid shirt sponsorship to pay a annual 30 million euros Adidas anxious straight stamping. In a hundred years we will not get a C Luo China, Nike to Adidas created enough trouble. July 23, Nike and Adidas endorsement dispute about Chinese star Zheng Zhi, remains to be seen in the last two years, the Shanghai First Intermediate People's Court verdict: "Adidas" Zheng joint compensation and "Nike" loss of RMB 20 million. This is just Nike and Adidas, which is a bitter enemy of the battle two waves only. In the global sports market, the battle between them, from Nike to the eighties to its marketing strategy from product-oriented to a market-oriented moment, it had never stopped. 1984, when still struggling Nike decided to follow Adidas brand ambassador strategy, betting on just by the Chicago Bulls in the NBA draft pick of the third young Michael. Jordan's body. Nike contract to Jordan, Jordan will be clear that the image and establish his personal brand, and sales of each pair of Jordan sneakers in series, so Jordan commission. This special name for oneself in terms of stimulating the desire of Jordan, but also for the sports business pioneered. Nike's gambling success. Jordan at the launch of the first generation, the Nike shoe to bring up $ 130 million in sales. The next year Cheap air jordan 12 ovo , Nike's sales topped $ 1 billion. Many people believe that, combined with Nike and Jordan, is a modern business and modern sports the most perfect marriage. In fact, Adidas lost not only Jordan, but the entire US market and the basketball world. With the "JUST DO IT" genius widespread slogan, Nike in 1990 with the advantage in the basketball market, leapfrogged Adidas to become the world's largest sporting goods suppliers. Although Adidas in 2004 to $ 400 million 11-year high price, to become the official sponsor of NBA league, and spent ? 3.1 billion acquisition of Reebok basketball supplies expert, but also to follow Nike and three NBA All star player Tracy. McGrady, Tim. Duncan and Kevin. Garnett signed advertising contracts, but so far, Nike, Adidas still failed to shake the leadership position in the basketball market. Nike and Adidas, the most intense battle is the huge influence of the football World Cup and the Olympic Games. Founded in 1948, Adidas in their professional, stable image, won the trust of Europeans dominated the official FIFA and the International Olympic Committee, and has been, and the two most popular sports in the world. event maintained a partnership. However, we accustomed to blocking Nike marketing tactics never give up the use of these two events hype. During the World Cup, in order to initiate the assault to Adidas, Nike has invested 100 million euros. In contrast, Adidas invested 40 million euros on meager. And in the 2006 World cheap foamposites Cup in Germany, as an official sponsor Adidas only allow six teams wearing the famous "three stripes" trademark, but in the eight Nike shirts embroidered team logo on the hook. And both compete in the Olympic Games, the most tragic time than the Beijing Olympic Games. As the world's second-largest sporting goods consumer market, China has become the world's major brands battleground. Prior to this, Nike with high popularity in younger age groups, slightly ahead of the past several years in China Adidas. For this reason, early in 2006, after obtaining the Adidas sponsorship for the Beijing Olympic Games, with the Beijing Olympic Games will be brewing beyond Nike's plan. At the time, Adidas chief executive Herbert. Hainer (Herbert Hainer) said that in the next two years, the company plans to open a daily average of 1.5 new store expansion pace in China, with the goal before the 2008 Beijing Olympic Games beyond Nike in the Chinese market. According to industry estimates, Adidas paid approximately $ 80 million to a record, the purpose is to allow companies will have the opportunity to showcase the Adidas logo when all the athletes on the podium. Adidas also offers clothing for the Chinese delegation, the Olympic organizers and volunteers more than 60 million people. When viewers watch the Olympic Games television program will reach 40 million people, so this move is enough to make exposure more than Nike, Adidas, unintended brand. but quite proud of their own alter native image of Nike, but quietly and China all kinds of sports teams have signed a sponsorship agreement for China 28 major items of the 22 sports teams sign Under the agreement, provided their competition clothing and shoes. Data show that the total number of sponsor Nike sponsored team, ???????, Li Ning and other four sporting goods even higher. This intricate sponsorship and competition, the audience saw a dramatic scene in the Beijing Olympic Games: A Chinese athletes wearing Nike clothing race, but once on the podium, you must put Adidas clothing. Adidas is more troublesome is the star of Nike's strategy. Yao Ming, Liu Xiang, Yi Jianlian and other China's most popular athletes, will wear Nike clothing appearance. However, Despite the strong impact of Nike, Adidas or announced during the Beijing Olympic Games, with 22% market share beyond the old rival Nike's 21 percent, becoming the first brand of Chinese sports market. But this argument has not been recognized Nike, Nike China still claims to be China's most popular sports brand. According to annual data Adidas and Nike released earlier this year showed that both crazy marketing at the Beijing Olympics, did help them achieved strong growth (an increase of more than 20%), however, whether it is Adidas or Nike, the Olympic Games have overestimated the pulling power of the Chinese consumer, resulting in a lot of inventory backlog. In almost every Chinese city of shopping malls and commercial street, you can s Cheap air jordans for sale ee next to or opposite and set Adidas and Nike stores play attractive discount signs, even up to 2% off the lowest discount. And their dealers, had opened a special discount or factory shop for sale backlog of clothes and shoes, and even the collapse of the phenomenon of large-scale dealers. The main distributors of Adidas and Nike hundred Li international even as profit margins are too low, the initiative to give up this business, the transfer or resale stores its other non-sports brand of goods. According to dealers to reflect Adidas in China, Adidas total value of inventory of goods in China reached a billion dollars. Some people have pointed out that, in view of the slowdown in China's international brand sales growth, especially Adidas sales in the Chinese market into a sustained weakness in domestic major sports brand Li Ning and Anta steady growth, the original ranking Li Ning three sales this year is likely to exceed Adidas, riding domestic sports brand number two.The popularity has been high under Adidas Crazy 8 after BHM has just released the black month special edition, and awarded the Brook forest team players of all ages, the launch of the Brooklyn Nets under this new version of PE. This section is still low-key yet selected classic black and white color, the shoe body made of black leather wrapped, and white ink decorative body covered with the team, the iconic Logo were present in the ankle and tongue.
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from Japan fashion brand N.HOOLYWOOD by designer Oka Daisuke founded, this coincided with the fall and winter, hereby invited to the United States footwear experts together to create a new Danner by the shoes. This time was chosen as Danner's classic USMC RAT based on the type of shoes, uppers covered by high-grade leather, and injection waterproof function of Gore-Tex material to build, and the overall color is used in current popular earth color as the main theme, echoes with the bottom Vibram. It is reported that this series of shoes are made in the United States, the price of 62640 yen, interested friends can already N.HOOLYWOOD online shop to buy.
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review on an article: adidas Originals by HYKE 2016 autumn winter SEEULATER joint shoes debut, next: in sign Qasa High do add, Y-3 new Qasa Boot officially debutIn a way, Nike's future lies in the people who are not well-known secondary brands, such as Cole Haan; and that most people are not familiar with the new name: William Perez as the Cinderella story? Slipper, when Knight announced when he started looking for a successor, want to wear this pair of Nike running shoes man plenty of money. William? Perez, US consumer products company SC Johnson's CEO, long-distance running enthusiast, every morning to go jogging wearing Nike. When he now really stepped into Nike, like every morning, like he was wearing running shoes, I feel there is only one - is appropriate. ? November 18, 2004, the United States, Nike founder Philip Knight announced he will no longer serve as Nike's CEO, is Johnson's successor, President and CEO:? Wi Retro jordans for sale lliam Perez. Peres Johnson has worked for 34 years, in 1997 he became head of the family business. In his first year of his term, to complete the $ 1.2 billion in major acquisition. Leave a company for more than 30 years, Perez's mood is very complex, he wants away from his friends, and lived 20 years in Michigan house. But as a sports fan and a long-distance athlete, in charge of Nike for Peres it is simply the dream job. "I'm 57 years old, I have not much time to meet the challenge and I could not see this opportunity slip away from the front." He said. Knight outgoing message for Nike's stock was down 99 cents. For Nike Internally, this news is no big deal, Knight says that early in 2003 the daily management to fade out, and began searching for his successor in the United States. But the appointment of Peres or let some observers somewhat unexpected, because Nike has --Charlie Denson and Mark Parker, vice president of the two, they are working more than 25 years at Nike, it has long been seen as the inevitable candidate. Stood 25-year-old employees are not promoted, rather choose airborne, Knight appointment Perez, and not just because he is a big fan of Nike's so simple. Why is he all know, Nike positive nonstop explore the international market, while Perez just has a wealth of experience in charge of multinational companies, during which he served as CEO, Johnson in the work environment and corporate governance have been well received. More important reason is that cheap jordans for sale the top sports brand Nike urgently its two brands will flourish. In fact, in recent years, Nike has been the efforts of non-mainstream products, such as into the surf clothing, fashion and discount clothing market, but sales of these products are far from reaching the Knight had hoped. "Now most of the world saw the Nike merchandise like to see the trademark Nike," Knight said. "But the Nike brand products contain far more than those of mainstream commodity. I think the best way to maintain our performance is in some other brands as Nike. "But Knight also acknowledged that sales of non-affiliated Nike brand products in 5 years will not reach annual sales of Nike 1/4, Knight's idea is to let Perez Johnson taught his experience to the younger generation of Nike employees, the subsidiary brand products into the market, while maintaining the original core product results. Therefore, Peres took office he said: "My task is to make the next CEO promoted from Nike inside." To be sure, this Fortune 500 company's growth also depends on it's flagship product, such as Nike Air running shoes Nike sneakers and Nike high-tech damping clothing. But in a way, such as Nike's future lies Cole Haan, Bauer Nike Hockey, Converse, Hurley International and Exeter Brands Group, as well as this most people are not familiar with the new name on those who are not well-known secondary brands : William Perez. Perez, 57, had worked for Johnson for 34 years, only half of Nike's sales, although the comp cheap jordans for sale mens any's, but they had so coveted Nike sales skills: marketing multiple products. Johnson saran bags, fly swatter, cleaning agent products have all kinds of different brands, each brand are relatively independent, and have their own consumers. Their products are sold in 110 countries, international marketing accounted for 60% of annual profits. This is Nike longing. Non-mainstream Nike Nike's pursuit has five subsidiary brands: Converse (which designs, markets and distributes athletic footwear, apparel and accessories), Bauer NIKE Hockey (the world's leading equipment manufacturers skating), Cole Haan (it produces a variety of high-grade male and female clothing and shoes, accessories and coats), Hurley International, Inc. (it sells and youth sports footwear, apparel and accessories) and Exeter BrandspuorgLLC (for the value retail channel which designs and markets athletic footwear and apparel). Sales growth potential is one of the reasons for the Nike brand subsidiary concerned. Take sales revenue for the first six months of fiscal example, income arising from the Nike brand subsidiary of $ 817 million, compared with the same period last year increased by 35%, although the core of the brand's revenue reached $ 5.89 billion, but the growth rate do 12%. Nike affiliate products first developed in 1988, is the year it acquired a small shoe company, which is a manufacturer of first-class leather fashion shoes company - established in 1975 Danny George Cole Haan. This is the first time that Nike come out from its core business in the past, but it has not been easy. "Both the company's culture is fit in most respects, but in the late 1990s the company a bit too radical." Danny said, "Nike tried to interfere with the company's design, but for Cole Haan's patrons, they will These shoes look like to think they do. Cole Haan Nike understand the needs of customers. "This allows Nike also slowed down, Cole Haan help them retain customers, but also for young people to start like this brand. At the same time, Nike also looking for a new growth point, it will look on the skates. In 1995, Nike spent $ 409 million bought Canstar Sports, a skate and equipment manufacturers, which is Nike's largest single acquisition in the history of the acquisition. Nike acquired precisely when the explosive popularity of hockey sometimes, but unfortunately it was to catch up with the trend quickly forgotten. The plant also because much of the test of cultural conflict. Nike has a very unique culture, its own culture always wanted to direct grafting subsidiaries, but those acquired company also has its own rules. After Bauer's buying Canstar, Nike sneakers on his ice production line. Both companies are now in competition, they are manufactured skates, they want to fight for their consumers. Bauer skates manufacture flaunt it in terms of history, that he has been a loyal supporter of hockey; Nike says its own puck movement to bring a new fashion. Fortunately Nike learned from. "The acquisition of the company also acquired their culture, smart, they should become partners with them, so that they become part of the Nike brand, Nike should learn how to increase its value." Analysts say. From 2002 to 2004, Nike has completed a number of series of acquisitions in 2002 bought Hurley International, 2003 ?? bought Converse, 2004 ?? is the Official Starter (now called Exeter Brands). Thus Nike subsidiary brand expansion is how strong demand. Nike acquired in related fields quickly occupy a place. Hurley and Nike have surf board customers, Converse Nike With low-priced products, Starter for Nike customers have access to the discount area. In fact, the true potential of affiliate products in the international market, and Nike's revenue in fiscal 2004, half are from outside the United States. Analysts believe, Perez came to the primary task is to non-Nike Nike products to open the market. Peres its people jittery and ecstatic, Perez said when he described was appointed. "I came to this company because the Nike brand will always keep up with the trend, making it one of the world's best managed companies. You can feel the Philip and his team from product design to retail and even sports collaboration inspired innovation spirit. I am a firm believer in 'Just Do It' slogan, and I look forward to working with a great team to help build for our shareholders, prospective employees, consumers and community innovation greater value. "Perret Adams was born in Akron, Ohio, and grew up in Colombia, South America. He got a bachelor's degree in government from Cornell University and a master's degree is the Thunderbird School of International Management. 1970 graduation, Perez entered the Johnson, in which 34-year career, Perez has done all levels of leadership: He was the general manager of Johnson Spain and Belgium; Latin American commodities area and executive vice president of North American consumer goods; Deputy US home business; manager and vice president. During the Johnson office, Peres was awarded the national championship quality work environment, the competition is organized by the public and equality in the workplace organization, the purpose is to promote a fair and inclusive workplace, especially for homosexual, bisexual , transgender people (referred to as LGBT) inclusive. Perez created a very tolerant working environment for the 116 years of the family business. In 1997 he launched the gay Commerce Commission (GLBC), and regularly attend meetings of the committee. "As a businessman, I believe, inclusive workplace, employees feel respected companies can make their investment a lot more." Perez said. Open and equal workplace organization is a non-profit organization, awarded this year for a non-work environment fair honor LGBT person, the person is required to obtain a fair job opportunities for LGBT employees play a key role, even to bear some of the risk is also willing to LGBT people to create a work environment.