Graphic & Web design blog

How To Improve E-Commerce Sales With Social Media Marketing

Building a successful eCommerce store does not
have to feel overwhelming, even if you are entering a saturated and
highly-competitive market. Using various tools such as social media marketing
can help drastically increase the number of sales and online followers you
receive. When you are ready to grow your eCommerce business online, knowing how
to implement the right social media marketing campaign is a must.

Streamline Your Social Media Presence

One of the first steps to improve your eCommerce sales with the use of social media marketing is to streamline your storefront’s online presence. Streamlining your eCommerce store’s social media presence is possible by creating individual pages for your business or brand using networks such as Facebook, Twitter, Instagram, Pinterest, and even Snapchat depending on the core audience you want to reach.

You only have one opportunity to make a positive
and lasting impression using social media. Some tips to keep in mind when
streamlining your eCommerce store’s social media presence include:

Page/Username/URL: Choose the same username or page name for all of the social media platforms you use to create pages for your business or brand.

Logo: Upload the same logo you use on your official eCommerce store to all of your preferred social media platforms.

Image Quality: Be sure that the quality of the logo you use is of high-quality. Avoid uploading shrunken, outdated, grainy, or pixelated images when you want to create a professional reputation for your eCommerce store online.

Color Scheme: Utilize the same color scheme on your website, blog,
and on any social media page you create for your eCommerce brand.

Transparency: Showcase transparency using social media by interacting, engaging, and responding to users publicly. Offer guidance, kind responses, or professional resolutions even if you receive a negative comment or review. Showcasing transparency and your willingness to provide top-notch customer service is a great way to generate sales while gaining the trust of new followers and potential shoppers.

Consistency is Key

If you want your eCommerce store’s updates to
appear within the news feeds of your followers, consistency is key. Consistently
update all of the social media pages you have created for your business to
avoid disrupting the algorithm of your preferred networks. Pages and accounts
that go days, weeks, and even months without sharing new updates with followers
are less likely to appear in newsfeeds, leading to less web traffic and sales
opportunities.

Create Useful and Original Content

Useful and original content goes a long way,
especially when you are trying to establish an eCommerce store as a legitimate
source and an authoritative provider in your chosen industry. Provide your
users with unique and engaging content to keep your current followers
interested in the progression of your business while also garnering new
followers an prospective customers.

The more interesting and original your content
is, the easier it becomes to attract new visitors who have a genuine interest
in the topic you are covering. Keep track of popular keywords and phrases that
are relevant to the products you sell with tools such as Google Trends.
Research various topics and subjects you are interested in covering to
determine whether or not an article has already been published online.

When your eCommerce store is not only a source
for high-quality products and services but it is also a provider of
information, quickly build a professional reputation in the online eCommerce
market.

Integrate Your Social Media Platforms With Your eCommerce Solution

One way to spread the word of your eCommerce
business while also integrating social media into your website is to do so with
plugins and themes available from your preferred eCommerce solution. If you are
using an eCommerce solution such as Magento, consider using a Magento extension
to link your social media platforms with the actual storefront of your
eCommerce website itself. Using a Magento extension is one of the quickest ways
to integrate all of your company’s social media pages into your own website for
maximum visibility and exposure.

Review some of the top brands using Magento if you are unsure of which eCommerce solution to use for your own
business and brand. With Magento, use plugins and extensions to help maximize
your online reach and your ability to share the products and services you offer
with your intended audience.

Becoming familiar with social media marketing is
imperative anytime you intend to build a website or online eCommerce business.
Without the ability to communicate or effectively market to your target
customers and demographics, generating web traffic, sales, and revenue is not
likely. With the right social media marketing strategy and a complete
understanding of the features of your eCommerce solution, create a marketing
campaign that is sure to deliver the results you desire.

About the Author

Mirko Humbert

Designer Daily is a place for designers to find inspiration, resources, and thoughts that will be useful to their daily work. It is maintained by Mirko Humbert, a Swiss graphic and web designer. More info.