Upstate Social Sessions

Upstate Social Sessions is a conference in Rochester, New York that works to educate the community on the value of social media in our personal and professional lives. As Creative Director I was tasked with creating an overall image and brand for the conference, as well as developing all consumer and partner-facing visual aspects of the conference. This included color palette, web-design, copywriting, etc. I also worked to create various marketing campaigns for the conference.

Logo designed by Jessica Raymo

In developing a color palette for Upstate Social, I wanted colors that were bright and active. Upstate Social is a conference that works to make the "boring" side of social media more interesting, so we worked to develop a palette of exciting colors to identify the conference.

I used a mixture of Gotham Rounded and Archer Book for all text in the campaigns. Gotham is playful and welcoming, as is Archer. It was important that all text was legible but also communicated the sense of humor that the conference carries.

Patterns developed to assist in brand identity

Using the patterns developed for the conference, we created an ad campaign for Facebook and Instagram. We used "This is a Facebook ad" and "This is an Instagram ad" as primary copy to match the conferences tone and to draw attention amongst a feed.The campaign made over 3000 individual impressions and lead to $1000+ in ticket sales.

I designed the website utilizing the full color palette as well as the patterns developed. The goal of the website was to educate people on the conference using text, color, images, and graphics. The website was built by Dan Gribbin.

In collaboration with Optic Sky Productions we created a video-based advertising campaign that saw social media interactions take place "IRL" (in real life.) It was important that the videos maintained a playful tone to express the overall mood of the conference. Videos were co-written by Steve Carter, Optic Sky Productions, and myself. The series surpassed 30,000 views on Facebook. View the full series on Youtube HERE

To coincide with the #SocialMediaIRL series I designed a series of snapchat filters to be used during the premieres of the videos as well as during the conference. The filters were seen over 4,000 times.

Logos for Upstate Social Good Scholarship and The DMs (Upstate Social Sessions Interview Series)

Form developed to be filled out by potential attendees. After input, we provided a form asking attendees employer for the day off.