The startup, which is part of the current class at incubator Y Combinator, launched its product last August, but has been “flying under the radar” in the press until now, said co-founder Travis Truett. He compared Ambition’s approach to fantasy football — he’s hoping Ambition users will be excited to log in every day and see how their team is doing.

Unlike fantasy football, however, Ambition isn’t tracking professional athletes competing against each other in imaginary matches. (At least, that’s how I remember fantasy football — it’s been a long time since someone strong-armed me into participating.) Instead, it looks at the performance of different sales teams within the company, allowing them to compete for limited “seasons”, with rewards for the winners.

Each team member is assigned an “ambition” score. The specific metrics that are used to calculate the score can be customized for each company and each position, so Truett suggested that it’s a way to compare people who are doing different positions."