Blog Tools

November 19, 2008

Google-owned Orkut Dominates Social Networking in Brazil

comScore recently released study results of Internet usage in Brazil. The study revealed that 85% of Internet users use social networking sites. In fact, Google-owned Orkut topped the list beating out other social networking sites.

"For Internet users in Brazil, social networking continues to flourish as a hugely popular activity," said Alex Banks, managing director of Latin America for comScore. "One likely reason for social networking's success in Brazil is that its concept of online community closely aligns with the culture in Brazil, which is also centered on a strong sense of community and social activity.

It is very interesting that Orkut has become the dominant player in Brazil. Why do you think that they won the market?