Traffic & Weather Can’t Stop Turkey-Day Tweeters

Those of you who are still working, take heart—at least you’re not on the roads. Today is the heaviest traffic day of the year, which means tomorrow is Thanksgiving. And while everyone stays busy with last-minute preparations and travel arrangements, that still won’t get in the way of posting on social media.

Because it’s what we do best, Zoomph has been monitoring the social media buzz for this week’s festivities, using ZPoints to rank the contextualized influence of all Thanksgiving-related posts. And what we found was that people are talking more about logistics over the holiday than the celebrations itself.

Social conversations have ranged in tone from serious to silly—from weather getting in the way of lavish party plans to Thanksgiving-related costumes for pets (seriously, guys?). But it’s no surprise that many of the most popular posts have been about traffic and travel plans.

In fact, one of the most influential pieces of content from the past week has been this suggestion from NBC News, encouraging people to vent about their travel nightmares:

Regardless of what you’ll be talking about this long weekend, remember to take some thanks in social platforms themselves. Think about it: social media has provided people around the world to share, communicate, and come together in all new ways. Just ten years ago, people could really only connect with people they already had in-person relationships with; friends, family, and acquaintances who you didn’t want to see that much. Now, however, individuals can tweet or post inspiring content that has social media influence across the globe—and for that, we’ll raise a glass of apple cider in thanks.

So from Zoomph, have a safe and happy Thanksgiving! And eat up, because you’re going to need your fuel for Tweeting on Black Friday.

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