A Sight to Behold

MOTHER'S DAY AT OLSON

For years, Olson has been celebrating Mother's Day with a themed luncheon for all of its employees' moms. I was tasked with the fun of coming up with the theme, as well as working on the collateral. The team decided to go with a carnival theme celebrating the uncanny ability of moms to juggle eight things at once, all while being the strongest women we know.

Agency: Olson

Design Director: Joe Monnens

Designer: Paige Gregory

Junior Designer: Anna Moorse

Copywriter: Madeline Harkness

Fruitful

YOPLAIT PRODUCT LAUNCH

Fruitful is a new product launch by Yoplait. Olson was tasked with creating a digital campaign, as well as creating some fun PR ideas to get the word out about their new product full of real fruit. A social media campaign with witty fruit puns, along with a fruit sticker gorilla campaign in local grocery stores, were just some of the ideas that we brainstormed.

Agency: Olson

Art Director: Cameron High

Designer: Paige Gregory

Copywriter: April Swinson

Beauty Concierge

TARGET'S BEAUTY PROGRAM

Olson was tasked by Target to successfully recreate the Beauty Concierge program in the digital world. We started with a digital brand guide to give the brand a cohesive look to the in-store brand, but also give more options and flexibility as their brand expands. We carried that into a landing page that offers an archive of advice on products and beauty tips. The team created a strategy for expanding the brand into the future with mobile, chat, a forum, and other digital ideas.

Agency: Olson

Creative Director: Mike Fetrow

Senior Designer: Dawn Wenk

Designer: Paige Gregory

UX: Nora Ronningen

Copywriter: Allison Mikkalo

Wedding Invites

CAITLIN & DAMIAN

The youngest of the Gregory Girls was getting married and, as her older sister, I had the honor of designing her invites. With a small budget and a little resourcefulness, I was able to combine her love of the outdoors and simple aesthetic into a wedding suite that perfectly complimented her intimate, rustic wedding in Northern Michigan.

Designer: Paige Gregory

Target Holiday

KID'S DIGITAL CAMPAIGN

Target tasked Olson with creating a digital campaign that would get moms to reconsider shopping at Target for toddler up to tween apparel. We created a digital campaign that reminds mom that she can get everything she needs for the holidays, and for her kids, at Target. This campaign was brought to life through rich media placements expanding into a carousel of stylish looks, digital banners, a mobile site on target.com, and targeted vendor placements.

Agency: Olson

Creative Director: Scott Muskin

Art Director & Designer:Paige Gregory

Copywriter: Elyse Ash

U of M

LEGISLATIVE NETWORK GROUP

Olson was tasked by the University of Minnesota to create a new identity for its on-campus legislative group. We came up with the concept of You for U. The art direction connected supporters with the University, through paper cutouts of a diverse range of students, revealing the link between You (the supporter) and the U (University). In the second direction we presented, the art direction focused the use of bold, nostalgic imagery that projects a modern twist on historical, grassroots campaigns. The first art direction was chosen, however, in final rounds, the name was changed to the Legislative Network.

Agency: Olson

Creative Director: Matt Burgess

Art Director & Designer: Paige Gregory

Copywriter: Tom Rosen

O-terns

OLSON'S SUMMER INTERN PROGRAM

Every year Olson welcomes a group of O-terns to learn and be mentored throughout the summer. I designed the collateral based upon the idea of a survival kit to navigate agency life. Typical survival camp tools were replaced with icons relevant to advertising and hints were given to what skills were needed to survive their first summer in the industry.

Agency: Olson

Art Director & Designer:Paige Gregory

Copywriter: Patrick Stephenson

Sketchbook

TECHNIQUE EXPERIMENTATION

Starting in college, influenced by my professor, Michelle Bowers, I began keeping a sketchbook to try out new techniques and let my ideas flow. I still like to revisit this technique regularly and experiment. Some turn out interesting and new and others are complete failures, but they remain my favorite way of experimentation without commitment.

Designer: Paige Gregory

Posters

PERSONAL WORK

In my spare time, I love to take on projects to experiment or benefit a worthy cause. Over the years, no matter what city I live in, I love to be a part of the design community. While living in Grand Rapids, Michigan, I participated in the mentorship program, Artworks at the UICA. I created the a poster for the show, alongside the mentors and mentees, to benefit the program.

I also worked on the winning poster for a fundraiser where all proceeds from the event went towards rebuilding Joplin, Missouri, after it was devastated by a tornado in May, 2011.

Featured in “365” book published by AIGA Chicago, 2012

Art Director: Paige Gregory

Designers: Paige Gregory &Lynsey Schwab

Harken Health

CREATING & DEFINING THE BRAND

It is rare in advertising to work on a project that feeds your soul as much as it fulfills your love of good design. That was Harken Health for me. A two year long marathon of helping a start-up become a reality from the inside out. Marvel Citizen created the original identity, my job was to take that identity and build on the brand and expand. From creating an iconography system, to photography and video styles, and developing an interior and exterior signage system, there was tons to do. Displayed is just a small sampling of the branding that I lead, please reach out to see the entire digital style guide.

Design Lead: Paige Gregory

Designer: Josh Witham

Copywriter: Ashley Swanda

Original Identity: Marvel Citizen

OOH & Agency Partners: Colle + McVoy and Alma

WE12

Society of Women Engineers Annual Conference

Every year the Society of Women Engineers hosts an annual conference, and I was given the chance to create the identity for 2012. Using an existing logo, I developed the color palette, design, and the art direction for the photography. With the conference taking place in Houston, we decided to play off the nickname of the "The Energy Capital of the World." We focused our theme around the energy that the conference gives you and that you in return are able to share with others.

Agency: David James Group

Creative Director: Ron Zywicki

Designer: Paige Gregory

Royal Canin

WHAT’S INSIDE IS WHAT COUNTS

Royal Canin came to Olson with the idea of creating puppy and kitten breeder kits. We took it and ran with the idea of a simple outer box that, when opened, gave you all of the information needed for the first week of your puppy or kitten's arrival. The idea was simple, elegant, and reflected the brand's message of what’s inside their food is what really matters to your pet’s health. This project lead to the creation of a puppy microsite and icon system.

Agency: Olson

Creative Director: Nina Orezzoli

Designer: Paige Gregory

Junior Designer: Anna Moorse

Copywriter: Madeline Harkness

Aurora

AURORA FOUNDATION BRAND CREATION

At Aurora Healthcare everyone is a caregiver. And it is this caring for someone that is the common thread connecting the Aurora Foundation and the community it serves. Olson brought this thread to life through simple line drawings that illustrate the transformative connections the Foundation forges within their community. Our goal was to createa unified brand for the Foundation that seemed like an extension of Aurora Healthcare's mission.

Agency: Olson

Creative Director: Mike Haag

Design Director: Joe Monnens

Art Director & Designer: Paige Gregory

Copywriter: Allison Mikkalo

Noslo

POP GOES NOSLOTake a Walk on Olson’s Wild Side

For 2014, Olson's annual holiday party, Noslo, went New York with a Very Pop Art Holiday. Guests celebrated in a warehouse decked with festive tinsel, music and art at every turn. They turned their 15 minutes of fame into an entire evening of tabloid-worthy celebration. Joyous Noslo has never been so hip.

Agency: Olson

Creative Director: Andrew Voss

Designer & Art Director: Paige Gregory

Digital Art Director: Corey McLeod

Copywriter: Gabrielle Goodbar

Photographer: Maria Erikson

Event Photography: Aimee Jobe

Cameron's Coffee

BRAND REDESIGN

Cameron’s Coffee came Olson in need of a brand update. In the over saturated world of coffee, we created a system that demands attention and makes they’re 120+ SKUs easier to shop. From floor to ceiling, Olson worked with Cameron’s to create a brand that more accurately represents them as a company. As a designer on the team, I took on creating unique patterns to differentiate the four categories: Roaster's Reserve, Flavored, Premium, and Sustainable.

Agency: Olson

Creative Directors: Joel Monnens (Design) & Joel Stacy

Designers: Jesse Mitchell, Paige Gregory, Chad Kirsebom

Copywriter: Jim McLarty

Yoplait Greek

LANDING PAGE DESIGN

To reintroduce Yoplait Greek, Olson built on the brand's great taste heritage, announcing "It's Time to Lick the Lid Again." I took the look and feel from the television commercial as my inspiration for the landing page experience. Customers needed to be reaffirmed that Yoplait was listening to them and then crafting their new Greek yogurt based on their feedback. We laid out this information in a slideshow of flavors to promote the new formula. Below, an interactive feature allowed the customer to lift the lid on flavors for additional information.