Working in technology marketing requires a unique combination of skills – the ability to understand the technology and its customer benefits, then translate that understanding into marketing initiatives that reach the pain points of targets. We have worked with a variety of companies, some with very specialized niche audiences, to transform high tech products into high touch positioning.

Opportunity Knocks – Considered the leading online jobsite for nonprofit employers and potential employees, Opportunity Knocks needed to re-launch its site after being “dark” for a year after a transfer in ownership. We created a lively campaign that specifically targeted both employers and job seekers. Marketing materials included print, online and radio advertising; clever door hangers that served as a reminder of the site’s name, dimensional and flat direct mail and a viral e-mail campaign. Site visitors – and paid listings – continue to steadily climb since the launch.

Knowlagent – With software that trains and updates call center agents so they can achieve a higher level of customer satisfaction and improved ROI, Knowlagent had a hard sell within corporations. Not only did we create a new graphic identity for Knowlagent (plus collateral, trade show, website), but the agency also developed a series of webinars that touched over 95% of Knowlagent’s prime sales targets as well as a dimensional direct mail campaign that generated meetings with 25% of the recipients – all in the highest levels of management.

ClickFox – This highly sophisticated software that measures customer behavior had a consumer-looking corporate identity that didn’t match its market focus. The “fox” was retained but updated for a more sophisticated look. In addition, we designed a graphic used on all marketing materials that symbolized different information tracks coming together. Marketing materials included sales sheets, white papers, website design, corporate brochure and trade show support.

About

Crackerjack Marketing is the answer for businesses that need a right-sized solution for their marketing, branding or communication needs.