Research

We gather both qualitative and quantitative data from face-to-face meetings, telephone interviews, delegate voting at events, and country-specific targeted polls to subsets of our readers. A vast majority of our research has up to four years’ worth of data (and up to ten for some fund managers), we are building an active trend base for our community and we'll be rolling out new and exciting research projects.

Creation

Data is at the heart of Last Word. Since the launch of the business we would carefully look at all the data we gathered from our readers and use it to try to provide relevant editorial content and more focused events.

However, the emphasis on data has grown rapidly to dominate our strategic thinking. In Europe, we have been collating fund selector’s forward-looking investment sentiment since 2010. That allows us to track when fund selectors in different countries change their attitude to different asset classes and strategies.

We have created various products and services out of our research for our strategic partners:

The Fund Selector Asset Class Report, which goes out to all our European readers

All the data that Last Word gathers gives us a deep insight into the changing moods of professional investors. Not only do we use that to drive our editorial direction, but it also gives us a great commercial advantage when providing the best platform for our marketing partners to work with us. Last Word takes these learnings and applies our research philosophies to the Asset Management and Discretionary Wealth Manager communities in the United Kingdom with the aim of providing investment intelligence for our partners.

Last Word UK Limited provides news, events & research aimed at wealth managers, investment IFAs and other professional fund pickers and asset allocators in the UK, Europe, Middle East and Asia Pacific regions. All rights reserved.

No part of these publications may be reproduced or transmitted, whether by photocopying or storing in any medium by electronic means or otherwise, without the written permission of the owner of the copyright. The commission of any unauthorised act in relation to this publication may result in civil or criminal actions. Nothing in these publications amounts to a personal recommendation or endorsement. The material contained in these publications is intended for information only and does not constitute the provision of advice. Neither the writer nor the publisher accepts any responsibility for any loss or damage caused by any use of or reliance on the opinions or views expressed in these publications.