Culture secretary calls on advertisers and search engines to ‘make life more
difficult’ for those that ignore copyright laws.

Jeremy Hunt, the Secretary of State for Culture, Media and Sport, is to tell Google and other search engines that they should play a greater role in the fight against online piracy. Mr Hunt will ask them to “make life more difficult” for pirates.

He is expected to tell the Royal Television Society’s Cambridge Convention that “reasonable steps” will make a significant difference, and also make the suggestion that if the industry does not help the Government it will legislate via the new Communication Bill. “We intend to take measures to make it more and more difficult to access sites that deliberately facilitate infringement, misleading consumers and depriving creators of a fair reward for their creativity,” Mr Hunt will say.

The Government wants search engines to penalise website whose content is ruled unlawful. Less prominent results would have a direct effect on revenues from advertisers as well as sales.

Mr Hunt will argue that online businesses deserve the same legal protection as physical ones. “We do not allow certain products to be sold in the shops on the high street, nor do we allow shops to be set up purely to sell counterfeited products. Neither should we tolerate it online,” he is set to say.

He will add, however, “The government has no business protecting old models or helping industries that have failed to move with the times. But those new models will never be able to prosper if they have to compete with free alternatives based on the illegal distribution of copyrighted material.”

Related Articles

Despite campaigns from internet freedom activists, the high court ruled in July, after a lengthy process, that the internet service provider BT should block a website that “flagrantly infringed” copyright, called Newzbin. Although the Internet Watch Foundation is able to use a sped-up legal process, it currently can only do so for sites relating to illegal online pornography. Google, however, claims that “takedown requests” from reliable copyright holders are dealt with in four hours. The government moving its pressure from ISPs to search engines marks a new approach to its multi-faceted attack on digital piracy.