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If you are running a Web business and can only focus on one metric, what should it be? By a landslide, the answer is conversion rate. “Once in a while You get shown the light In the strangest of places If you look at it right” — Grateful Dead If Archimedes were alive today, he likely would be working for an Internet company (isn’t everyone?) and be focused on finding a highly leveraged way to do things better. For those of you who don’t know, Archimedes was a Greek inventor born in 287 B.C. who is accredited with inventing the […]