Have you recently established or taken over a business that still doesn’t have a website? Or did you just recently set up a website for your business? Either way, you’re going to have to learn how to optimize your website to ensure the growth and success of your business. As a new business owner, it […]

Question: What does Taylor Swift have in common with Albert Einstein? Answer: The fact that their names are instantly recognizable. What they have is known as a powerful personal brand. Now, what you may not realize is that you, too, have a personal brand, although it may not be quite as powerful as Einstein’s or […]

YouTube is the world’s second largest search engine, Google being the largest. YouTube gets over three billion views per day, with endless hours of video being watched and the viewing statistics increasing by 50% each year. By the time you’ve read this, about 48 hours worth of video would have already been uploaded to YouTube. […]

Gone are the days when the term “content” exclusively referred to pure text articles. These days, when you say, “content,” you could mean any of several things because there is now something known as alternative types of content. Alternative types of content include video, infographics, PDFs, images, and the like. And these types of content […]

It is no secret that video has become an essential part of any business’ online marketing strategy. After all, digital video has become so popular in recent years that Cisco has published a report saying that by 2016, more than half of consumer Internet traffic is expected to be the result of digital video viewing. […]

Are you planning to update your website? Have you bought a new domain and plan to move your website to that domain? Either way, you will have to plan the project carefully before putting it into motion unless you want to face a major SEO disaster. You may not realize it, but even the simplest […]

Do you remember the time when you had to actually dig through a seemingly bottomless pit of online data to find a single video that contains certain information? Yes, there was such a time, even if you don’t remember it. It was only in May of 2007 that Google finally introduced Universal Search, which blended […]

It is essential for businesses who want to attract local customers by marketing their products and services online to engage in local SEO. This means you need to strive to gain visibility on SERPs whenever an online user within your area searches for the kind of products and services you provide. Note that many businesses […]

If you are running a business today, then you probably cannot escape the need to do online marketing, and when we talk about online marketing, a discussion on search engine optimization (SEO) is never far behind. There’s no question about it: You need to do online marketing to truly grow your business these days, and […]

Many people have said SEO is dead. This claim, however, has been proven false several times. SEO is far from dead, although it has changed so much in recent years that the SEO people used to know is indeed practically dead. If you’re an online marketer worth your salt, you’ll know that SEO is just […]

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