Knowledge Base Articles

Achieving success and enviable profit margins are the objectives for most corporate professionals. The objectives may be clear cut. However the path to reaching these objectives may not always be as clear. You are an astute business person and therefore you are quite aware that advertising your business is a necessity, albeit it is often a difficult and expensive requirement of business.
Do not let the task of corporate advertising take a toll on your finances or your mental health. Promotional merchandise is the affordable, stress-absent way to advertise your business. Consider that printed and promotional merchandise items are very affordable, and effective walking billboards that advertises your business wherever they go and around the clock. Try that with any other form of corporate advertising and you are more likely to bankrupt your finances than to build enviable profit margins for your business.
You have most likely invested sums of money into advertising plans t

Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results.
That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product.
You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it?
Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t

There are many promotional products out there that can be
purchased without spending a fortune. For under a dollar, you can hand
over useful and attention grabbing gifts to your guests or clients. This
allows you to continue on with your gift giving traditions even if
you're on a tight budget. And besides, it's the thought that counts.
For
events or special occasions, you need to keep your cause on someone's
mind. The thought of having your company name, logo or slogan in front
of a customer's eye everyday is dream come true for advertisers. On top
of that, the beauty about today's promotional products is that almost
anything can be personalized with a turnaround time faster than
expected.
So what exactly can have your logo imprinted on that
will cost you less than a dollar per piece? Wholesale promotional
ceramic coffee mugs might be the answer. Ceramic coffee mugs are
traditional products that are inexpensive and generally attractive

If you're developing a promotional campaign there is usually a
purpose, which typically includes putting across a message to a specific
target audience in a way that creates a worthwhile outcome, for both
you and your audience and includes creating new relationships, or
reinforcing existing ones.
Promotional merchandise is a great way
to connect your campaigns message with your audience on something
tangible or useful that people can take away, reuse and be reminded of
the message.
The more use an item gets, the more exposure it has
over its lifetime and the greater the chances are that your message will
be seen repeatedly by the same person or at least occasionally by other
people close to that individual.
Bags are a good way to
demonstrate this as everybody uses and needs a bag to carry things
around, so if you choose a bag that is strong, secure, roomy and looks
good there is a very high chance that it will see continual us

The fastest growing environmental hazard is not global warming or
fresh water shortage, it is poor waste management - and chief culprits
of waste are plastic drinking bottles. With all the efforts to increase
recycling among the average person a recent poll found that only
thirty-percent of plastic bottles are recycled. For whatever reason that
number is drastically reduced for water bottles which only see a meager
twelve percent of users recycle. So, how big of a problem is it then?
Forty-million plastic bottles a day are thrown away and end up in
landfills or as litter. This problem is compounded by the fact that this
is a fast growing trend. In 1990 the United States bought and produced
1.1 billion pounds of plastic and in 2002 that number jumped to 4
billion and is currently estimated even higher.
People have become
obsessed with bottled water and other soft drinks and are irresponsibly
disposing of them. What's more, disposable plastic bot