Whoa! Didja get the numbers off that truck?!?

June 16, 2005 - 10:06 p.m.

The coolest thing

In amongst the pens, keychains, calendars, penlights and frisbees; every once in a while an "advertising specialty" stands out above the rest. It's so singular in its idea and conception that I scratch my head and wonder why that idea hadn't come to me? Probably because I didn't have the correct ah-ha! moment?
Ah ha. Behold:

Would you like some delicious Gray Tape brand soda?

It consists of a round closed cell foam pad with a very smooth bottom surface. There's a hole in the center, just big enough to push a pop can (or glass) through. You push it up from the bottom on the printed side, then flip it over to push it against the table or dashboard or glass top patio furniture surface, and it stays put, people.

So naturally being a curious person, I decided to test it's strength. Here's an example: