Tirets Timely Take on the Range Rover

Luxury Cars: Tiret New York, the luxury timepiece and jewelry brand established in 2004 by accomplished designer Daniel Lazar and entertainment entrepreneur Damon Dash, has moved into a new realm with its latest creation: the Tiret Sport Coupe. Based on the Range Rover Sport, the luxe 2-door sport utility was just unveiled at Swiss watchmakers expo Baselworld alongside Tirets opulent bejeweled timepieces, and will be available by special order (price on request).

Given that Tiret is a watchmaker, its not surprising that the Sport Coupes most distinctive feature is its special watch dial displays derived from Tirets top drawer diamond timepieces, as well as an elegant central clock. A vast range of bespoke exterior options is available for the vehicle, far beyond Range Rovers own customization choices, though Nappa leather seating, fine wood trim and real diamond accents throughout the cabin are de rigeur. Exterior modifications include wider flared arches, LED lighting, 22-inch LSE alloy wheels and a full panoramic glass sunroof.