Car Town Ready to Drop Green Flag on Daytona Challenge

Cartown is racing to Daytona thanks to NASCAR. The game is set to feature the Daytona Challenge this weekend as the Daytona 500 is set for tomorrow.

When top drivers hit the new asphalt at Daytona International Speedway tomorrow, they’ll be joined by a whole new field of virtual drivers and pit crews, thanks to a partnership among Cie Games – publisher and developer of the popular Facebook game Car Town (www.cartown.com) – NASCAR and International Speedway Corporation, parent company of Daytona International Speedway. The goal: give millions of racing enthusiasts an entirely new way to experience auto racing.

Beginning today, race fans entering the Daytona International Speedway in Car Town will be transported to a virtual race track where players take part in the “Daytona Challenge” by assembling a pit crew, building a stock car from the ground up or climbing behind the wheel of cars driven by the world’s fastest drivers – Dale Earnhardt, Jr., Carl Edwards and Kyle Busch. Or, players may pick their favorite driver from Richard Petty Motorsports, Earnhardt Ganassi Racing with Felix Sabates and Michael Waltrip Racing teams while competing to earn their unique NASCAR livery. More teams will be announced in the near future.

“The NASCAR partnership with Car Town marries the premiere stock car racing franchise with the largest automotive Facebook social game,” said Blake Davidson, vice president of Licensing and Consumer Productsat NASCAR. “As a result, we are able to extend the thrill and excitement of stock car racing to a new and younger generation of fans in Car Town.”