All posts tagged staples

In the last few months, advertisers ranging from Ritz to Tommy Hilfiger to VH1 started spending marketing dollars on Pinterest. So did Staples and the apparel brand St. John, as well as Clinique and Nordstom and Benjamin Moore.

But outside of a few exceptions, most of these brands didn’t actually buy any ads on the fast growing, highly visual social network–where people pin images of their favorite things, or things they want to buy, or places they’d like to go. Yet all of them commissioned Pinterest influencers, or “Pinfluencers,” to help get their brands messages out to consumers.

What’s a Pinfluencer you say? These are individuals–often bloggers–who have been able to cultivate followings on Pinterest due to their unique style and aesthetic, and their familiarity with what resonates on Pinterest. Read More »

Staples said it will no longer house Amazon.com delivery lockers in its stores, dealing Amazon a setback to its effort to find new ways to ease and speed delivery.

The office supplies retailer is removing the delivery lockers from its stores after results from the experiment failed to meet expectations, according to Faisal Masud, an executive vice president for the company. A spokeswoman for Radio Shack said the company had removed Amazon Lockers months ago. Read More »