Why? While it may be disappointing to see this feature go away, this change will help us to continue to improve the Netflix website for all our customers.

Can someone explain how eliminating a feature that many people use improves the Netflix website? You see, Netflix, if you're going to remove a feature and say that the website is better because of it, it would actually help if you explained how or why it's better (i.e., you're replacing that feature with something better). To simply say that removing a well-liked feature makes the website better without any further explanation, you're basically calling your customers stupid because you think they'll believe what's clearly bogus.