YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.

Some of the most common targets for criticism are the sort of conspiracy theory videos that promote junk science “theories” about a flat earth or “false flag” school shootings or “government chemtrails” poisoning people. These kinds of videos, even though they are routinely denounced … READ MORE »

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress. Although they might be responsible for leading a team, they also have the pressures of performance metrics and expectations to live up to.

While a lot of people assume that leadership can take some of the heat off a professional, the truth … READ MORE »

Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine high, Coke is sharing a different kind of buzz… at least in Japan.

The soft drink company says it plans to launch an alcoholic beverage in Japan later this year. The drink will, reportedly, be a form of flavored sparkling water mixed with shochu, a … READ MORE »

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider.

Timing

There are so many factors that need to be considered for success, but timing is one of the most important. When it comes to timing some of the things to consider include the … READ MORE »

One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals.

Decide on What You Want to Highlight

If you decide on more than one thing you want to bring attention to or show your expertise, you might want to focus on just one at a time. Your focus might also have to do with what you want to accomplish using PR. Is your … READ MORE »

Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shift for a company that had been getting lost in the sea of competitive protein bars.

They say if you wait long enough, everything old will become new again. That certainly seems to be the case with vinyl records. From ubiquitous music providers to coasters to conversation pieces and decorative items, records have evolved a lot as time, and music fans have changed. A few years back, collectors and vintage audio niches caught the interest of the record biz, who started producing even current acts on vinyl again. But, at that point, it was still more novelty than cash … READ MORE »

Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car. And, as is their habit, the company landed in the market with a massive splash.

Think your business or industry is safe from the growing and encroaching shadow of Amazon? You’re probably fooling yourself. The company that was once a silly little business trying to sell books online now practically sells everything … and they do it so well, they’re actually expanding into industries they literally replaced.

Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters. Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans, but every niche and industry has people who are known for their expertise – behind and in front of a camera.

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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.