At the heart of both cameras is a new-generation Exmor™ APS HD CMOS Sensor processor. Together with the latest iteration of Sony's powerful BIONZ imaging processor, it supports high-speed continuous shooting plus a sophisticated range of digital image compositing and processing functions. This gives even greater artistic possibilities to beginners and photo enthusiasts alike.

The A580 and A560 can freeze fleeting photo opportunities at up to 7fps in Speed Priority Continuous Advance mode *. What's more, Sony's popular Quick AF Live View system is now more effective than ever. The benefits of live image preview are maximised by a newly developed 15-point phase-detection autofocus system that keeps even moving subjects in pin-sharp focus.

* Autofocus and Auto Exposure locked at first frame for entire burst.

The A580 and A560 are compatible with the full range of over 30 A-mount interchangeable lenses of Sony and Carl Zeiss already available and offer SteadyShot INSIDE. This in-body sensor shift image stabilisation system provides up to 4 exposure steps of anti-shake correction when shooting handheld.

Effortless composition and image viewingThe A580 and A560 enable exciting new possibilities for framing and viewing the highest-quality still images and video.

Articulating up or down for comfortable framing in any shooting position, the bright 7.5 cm (3.0") Xtra Fine LCD offers a bright, high contrast view with superb detail and colours.

As an additional refinement, new Focus Check Live View mode simplifies critical assessment of the finest image details. A real-time 'feed' from the main sensor can be viewed on the LCD monitor, with switchable magnification allowing close-up confirmation of delicate manual focus adjustments. Contrast AF method is selectable in focus check Live View mode.

DSLR enthusiasts will also welcome the bright, high contrast optical viewfinder with 95% frame coverage that provides a supremely detailed view while composing still images. Depth of field preview is now available at the touch of a button.

Both cameras feature 3D Sweep Panorama, allowing photographers to capture detail-packed extra-wide panoramas with a huge field of view. 3D panoramas can be enjoyed on any compatible 3D HD television.

Auto HDR is now refined further compared with previous-generation models. Data from a burst of three frames at bracketed exposure values is automatically combined, creating a single image with extended highlight and shadow detail. Multi-frame Noise Reduction 'stacks' a high-speed burst of six frames, creating a single low-noise exposure that boosts effective sensitivity as high as ISO 25600.

The new cameras accept both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). Memory Stick PRO-HG Duo HX 30MB per second transfer rate offers the best performance during cameras’ continuous shooting mode or when transferring the data to another media.

The Sony Alpha A580 will be available in the US market from November 2010. Pricing has been set at around $800 body-only, and $900 when bundled with an 18-55mm kit lens.