Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: pizza

From Dubai, a very fun and smart concept: the Pizza emergency button. It’s a Bluetooth enabled fridge magnet to push every time you want your favorite pizza delivered to your home. The magnet is not for everybody, but just for VIP clients, the most loyal customers of Red Tomato Pizza.
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In Holland, New York Pizza launched a series of commercials to promote their quality pizza’s. Responsible agency Selmore came up with some fun spoofs on Italian Mafia movies like Scarface. Great timewasters on this lazy friday.

Pizza meets breakdance and even pizza, in Yo Roto! the advergame launched by Cici’s pizza to do some online branding. As I learnt from Contagious “shakerboarding is a bizarre combination of break dancing and advertising, traditionally used by local car dealers in the States, attracting attention by throwing dance moves while spinning branded signs” and the game is part of an integrated campaign (viral and retail campaing) created by Deutsch.
The game is pretty original and fun to play, but the best thing is that it’s very much connected to the activity they’re doing offline, and this both rare and appreciable.

Sony has built in the ability to order pizza in its latest multiplayer game “Everquest II”. By typing the command “/pizza” players are taken to the Pizza Hut website where they can place an order. Dailypress reports Sony plans to add a function to have the pizza bill to be charged within the monthly game subscription.
The ideal solution for lazy hard players…

German advergames maker adgame-wonderland has developed the “Salto Pizza Spiel“. It’s a nice advergame with jumping ingredients (in Italian “Salto” means jump…) created to promote the new Salto Pizza from Rewe supermarkets. A competition is associated to the game, players can win an holiday in Italy, a bunch of Espresso machines and a hundred recipes’ books.