Paddy Power will donate a minimum of £50,000 in the event that Russia fail to score at least five goals over the group stages and founder Paddy Power said of the scheme:

“Given they invented Russian Dolls, you’d be forgiven for thinking Russia wouldn’t have an issue with women being into other women.

“Likewise, their appreciation for bears is one shared around the world by the LGBT+ population, so it really is astonishing that they have not used their stewardship of this tournament to champion LGBT+ inclusivity.

“As a result, we’ve stepped in to help. When Russia Put-in a goal, we’ll Put-in £10,000 to Attitude magazine’s Foundation, who will use the funds to make football more LGBT+ inclusive."

Darren Styles OBE, publisher of Attitudewas excited about the partnership and welcomes the opportunity to benefit from Russia’s success.

“When Paddy Power approached us with this idea we leapt at the chance. The LGBT+ community has a long history of reclaiming and adopting behaviours, words and styles that were intended to discriminate against us, so for this tournament we’re adopting Russia.

“The World Cup is meant to be about inclusivity, but thanks to the hosts – and those who chose the hosts – this tournament (and the next, in Qatar) is taking place in a nation with laws that discriminate against the LGBT+ population.

“This is completely unacceptable and, therefore, we welcome the opportunity to benefit from Russia’s success and make unwitting allies of their national team. It will be hugely satisfying to see a goal from Russia send a message of equal love.”

Is it time to seriously consider giving the United job to Solskjaer full-time? Press play below to hear #TheFootballSpin with Dion Fanning, Paddy McKenna and Bearded Genius.

The big Brian Kerr interview

Irish football structures, being let go by the FAI, and the problem the youth has.