Thursday, January 23, 2003

Ad gabIvory soap is bringing back the baby- After thirty years, the folks at Ivory soap are bringing back the baby that was the mainstay of their advertising campaigns in the past. But, of course, Ivory needs a new baby and they're searching the country for their new poster child. An Ivory ad featuring a baby last appeared 30 years ago.

Dave Thomas is going to be inducted into the Advertising Hall of Fame- He will be inducted along with four others in this year's class of inductees- Hall Adams Jr., retired chairman and chief executive of Leo Burnett Co. Inc.; Phil Dusenberry, former chairman of BBDO North America; John H. Johnson, publisher and chairman of Johnson Publishing Co. Inc.; and David Sarnoff, deceased president and chairman of RCA.

"Margaret Brown, chair of CTAs School Management Committee and a member of the Sacramento City Teachers Association, agrees with the conclusions of the controversial study. "My observation is that students want information that is realistic to the world they live in," says Brown, who teaches in a continuation high school. "Drugs are a part of the world they live in, in many cases. They don't want scare tactics. They want information about how drugs affect the body. The kids say, "Give me a real message, and don't talk to me like I'm awful if I've tried it." "
You can view the ads here after Sunday and their older ads now.

Commericals steal show at the movies-"Cinema advertising becomes a viable option when "you've got a brand that's connected to the fabric of the culture and if you've got great creative that fits the environment," said Steve Moynihan, managing director at ArnoldMPG, a media-planning agency in Boston. "It's not the best place to sell diapers or green beans." "

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I'm a certified ad geek and write about advertising, copywriting, design, and pretty much anything else that strikes my fancy. You may also know me as 'that other gal' who helps run Adland. You can also check out my cooking, crafty blog at Homebodydiva. Ways to connect: | | say hi | RSS Feed