Archive for the ‘Trade Show Sales’ Category

When attending a trade show, one of the most important goals of your exhibit booth team should be scheduling and meeting with companies you would like to work with. Your company is there first and foremost to represent your brand and create awareness about what you do, as well as your latest products.

The best ways to capitalize on all the effort of planning and attending a trade show for your company is to engage in pre-show marketing and outreach from your sales team to schedule valuable meetings with their accounts or leads.

This week we feature the insights of Anne Thornley-Brown at PlanYourMeetings.com who shares many valuable thoughts on how to prioritize and follow up on your meetings in order to properly benefit from the efforts leading up to them.
Check out these excellent tips to improving your after trade show return on investment. Let’s have a look!

Your meeting/conference is over. Attendees have returned to their homes and offices. What happens next will have a direct impact on how participants perceive the value of your event.

It’s important that they retain the valuable tips, information and strategies you offered. It’s even more important that they be able to apply what they learned.

Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
Before your meeting adjourns

Rule of three.Give participants time to identify three specific tips, insights or strategies they learned and pinpoint how they will use them when returning to work. It’s in the mail. Ask participants to write this information down, put it in an unsealed envelope and address it.

Do this after the last break. if you leave it until the end of your meeting, you’ll miss anyone who slipped out early.
Take note. Go through the envelopes and make note of participants’ comments. Use this information when communicating the event’s value the next year.

After your meeting

Go video.Consider posting clips with highlights from keynotes and breakout sessions on YouTube. In the real world. Include specific tips for applying the meeting content in the real world. Videos are underused but have a huge impact.

Be specific.A week after the meeting, send participants a summary of highlights from both general and breakout sessions. Be sure to include specific suggestions on how the tips, strategies and other content can be used on the job.

Seek feedback.Include the video clips and a survey, so participants can offer feedback about the meeting.
Again, be specific. Offer tangible giveaways to guarantee high participation.

You’ve got mail. Two to three weeks later, mail the envelopes with the follow-up plans to remind participants what they learned and how they planned to apply it.

Track success. Six weeks later, invite participants to share how they’re successfully applying what they learned and the benefits of using the strategies they learned. Share the stories. Publish the success stories in your company or association blog or magazine.

These simple steps will significantly boost the perceived value of your events, conferences and business meetings. And next year, you’ll be glad you have the information.

What do you think? Is planning for trade show meetings both before and afterwards as important as Anne Thornley-Brown affirms?

Disney Theatrical Licensing makes it possible to license Disney musicals for a variety of organizations, from professional theaters to school groups. Licensing is the process of acquiring the performance rights to a show and is the only way to legally perform a Disney musical.

Music Theatre International (or MTI) is the dramatic licensing agency through which Disney licenses the performance rights to their musicals. When MTI approves a school or theater’s licensing request, the organization will receive the full script, score, and any other materials necessary for putting on the show.

Mission

Disney Theatrical Licensing came to ExhibitDeal to create promotional marketing materials that can effectively aid them in their goals of outreach to educators, administrators and parents.

“One of the biggest challenges in promoting the licensing of our musicals is exposure. That’s why we attend conferences, it allows us to inform others about our theatre offerings and how they can integrate into schools.”

- Adam Dworkin | Licensing Coordinator

Many of Disney Theatrical Licensing’s offerings are a part of the ever-growing Broadway JR collection. These adaptations are designed to fit the needs of young performers with condensed run times and music written in keys appropriate for developing voices. Disney favorites such as Aladdin, Cinderella, Beauty and the Beast, and 101 Dalmatians are just some of the cherished stories that have gained mainstream success as a JR. or KIDS title.

ExhibitDEAL banner wall for Disney Theatre

Disney’s JR. and KIDS titles are frequently produced by Elementary and Middle Schools to promote the arts, a focus that has sadly been slipping away as academic budgets are tightened. All Disney JR. and KIDS shows come with a ShowKit that includes extensive step-by-step materials that will help first-time and seasoned directors stage their production and cultivate a creative environment for their students.

Disney Theatrical Licensing uses their displays to create brand awareness, acting as a visual backdrop for their discussions with school principals, teachers, PTA members and parents to share the benefits of theatre.

Banner stand produced for Lion King musical

“We’ve had a really positive experience with ExhibitDeal. The conference materials purchased have turned out beautifully; we’ve received compliments. Everything has been easy to setup, disassemble and ship to other events. We can often use the original packaging to easily pack in and save some money there.”

- Adam Dworkin | Licensing Coordinator

Adapting to the Need

The exciting part about exhibit booth design is seeing all the inventive ways different brands use a display to generate brand engagement. While ExhibitDeal’s SOLO Counter was created as a presentation and product demonstration solution, features such as a lockable backside door allow an attractive standalone counter to be used for storing purses and other collateral that doesn’t need to be out front.

SOLO counters branded with character wardrobe

The Disney Theatrical Licensing team shared their experience with us, using the multiple SOLO Counters they purchased as a way to welcome visitor traffic into their space and allow them to act as discussion pieces to group around and learn more about their musical offerings for students.

“The counters are nice conversation starters; we get comments about how striking the graphics are. People seem drawn to them, they help bring people into the area to learn more about what we do.”

- Adam Dworkin | Licensing Coordinator

Committed to Quality

Director of Sales, John Cornell and the ExhibitDeal team were thrilled to work with Disney Theatrical Licensing and rise to meet any needs and challenges that arose. Over recent years Disney Theatrical has come to ExhibitDeal to produce striking retractable banner stands from our DQ36 series, modern 20ft TubO Tension Fabric backwall and accessories like the SOLO Podium Counters with full graphic wraps.

Banner stand produced to promote Disney’s Aladdin performances

“We were very happy with how the materials turned out. We bought 4 counters last year and then bought another 4 to be used by a different team simultaneously to get more exposure at another show.”

- Adam Dworkin | Licensing Coordinator

Do you have an upcoming event? ExhibitDEAL offers full service production, including free consultation and 2 hours of complimentary graphic design to get your booth presence started off right. Give us a call at 866-577-DEAL or Email today. Our team of exhibit experts are on hand to answer any questions you have and guide you to the best DEAL.

There are many similarities between Point of Purchase (P.O.P.), sometimes called Point of Sale (P.O.S.) retail focused selling and trade show sales. In both cases, the mentality of your visitors is goal oriented, often arriving with items they want to buy or at least browse in person to help narrow down their options. The fact is that this focus is important to your bottom line and contributes quite a bit to overall sales. Some studies show a boost in sales of as much as 2,000%. Check out some of the new products with a Point of Purchase focus in mind.

Get Your Message Out Front

Ensuring your brand has success in the retail point of purchase market requires getting your message in front of the right people, with maximum exposure. An excellent, cost effective way to be mindful of increasing exposure is to use advertising that can be seen from many angles of approach so your message is not missed.

Check out the 3-sided “Tri-Tower” 360 Banner Stand with its signature linked banner rail that easily clips onto the graphic. This is wonderful since it allows you to use one hardware frame with pivoting connector joints that attach the 3 banner graphics into one frame. Now your great offers can be seen by all sides someone is going to walk passed so you have more chances to make them aware and convert a sale.

Tri-Tower 360 Banner Stand

Benefits

Snap rails at the top and bottom for easy installation

Hinged connectors can be used to easily change the configurations

Adjustable height 2-piece telescoping flip level poles

Includes a reinforced soft case for protection

1 year warranty

Kit Includes

(1) Hardware

(3) Graphics

(1) Carry case

Next up, we have a banner stand solution that is available single or double sided so you can decide which graphics are needed depending on where the stand will be set up for maximum exposure. The Everyday use Banner Stand works great for many functions and everyday use. This banner stand is popular thanks to its easy snap rail that grasps the banner stand graphic for easy messaging updates in seconds. The banner stand is available in your choice of a 24″ and 30″ banner options. The height is also adjustable thanks to a telescoping pole.

Everyday-use Snap Rail Banner Stand

Benefits

Easily adjust telescoping pole with thumb screw

Top and bottom snap rail allows quick and easy banner changes

No pole pockets in banner finishing

Can be used single-sided or purchase additional banner for double-sided use

1 year warranty on hardware

Kit Includes

(1) Hardware

(1) Graphics

Suggested Uses:

Trade Shows

Promotions

Entryways

Coffee Shops

Lastly we have introduced a flat wall standalone kiosk with excellent engagement potential. Since static displays are more and more becoming neutral white noise to the consumer, a solution like this can give the boost your POP marketing needs. The 35″ Vector Frame Monitor Kiosk combines the modern, professional style of the Vector frame’s popular Silicone Edge Graphic (SEG) for a sleek frame-less appearance using tension fabric graphics. The monitor and graphics are available in your choice of single or double sided so you can turn this display into a truly independent visitor information booth to offer exciting new ways for your brand to engage directly with your buyers.

Comes packaged in one OCH wheeled molded case for transport or storage

Lifetime hardware warranty against manufacturer defects

Kit Includes

Frame

SEG graphic

(2) Feet

(1) Monitor Mount with 25 lbs support (monitor not included)

(1) OCH case

Suggested Uses

Trade Shows

Hospitality

Malls

Add Something Unique

We all know what a banner stand or kiosk looks like, and despite our best efforts and clever messaging with flashy graphics, there is still a chance these traditional billboards will sink into the background. The more unique the more chance you have to get noticed – so we recommend something like the 1ft x 1ft Cube Display. This solution allows you to get your message out there in a way that prompts a second look. The greatest appeal of the Cubes is that they work well as standalone solutions, but best in a series. You can combine multiple cubes together in a tower style stack, L-shape or larger cube. Each cube can feature its own branded graphic or be printed to create a larger image as you combine the cubes into one.

1ft Fabric Cube Display

Benefits

Grabs attention as people pass by your business

Extremely lightweight

Space saving flexibility for amazing portability

Very fast set up and take down

Kit Includes

(1) 1ft Small Cube Display

(1) Fabric Graphic

Suggested Uses

Point of Purchase Offers

Storefront Awareness

School Events

Craft Fairs

Backlit displays like the 33″ Eclipse Tower offer a cool, streamline shape with large surface area for your product offers. This kit includes the tower, semi-transparent graphics and lighting to create the eye-catching luminous effect. The backlit appearance benefits both sides with double graphics included in the kit. The frame is available in silver or black aluminum and comes with a hard OCP case to protect your investment.

33″ Eclipse Backlit Tower

Benefits

Double sided free-standing tower

24” or 33” wide x 72” tall “bubble” panels for maximum visibility

Choice of silver or black aluminum edge extrusions

Black thermoformed laminate top & bottom plates

Requires simple assembly

Optional lighting kit adds an attractive element to tower and is simple to assemble

New two part uprights disassemble, allowing unit to collapse into popular wheeled OCP case for easy transport

Easy, quick graphic changes

Quick shipping

Kit Includes

(1) 33″ Tower frame

(1) Lighting kit

(2) Translucent graphics

(1) OCP case

Brand Everything

In trade shows and retail marketing, any potential spaces for branding are assets that shouldn’t be overlooked. Table covers remain a fundamental part of your marketing that can often be overlooked. During a product demonstration or POP display setup, your professional presentation is completed by including a nicely printed table throw. Whether this is a folding table full spread or a smaller, round cocktail table like the 42.5″ Fitted Round Table Throw you have bountiful options for branding your accessories.42.5″ Fitted Round Table Throw

Benefits

Sleek fitted look

A perfect fit with our Round Tables

Flame retardant, premium polyester poplin fabric

Machine washable and wrinkle resistant

Do not dry clean and do not iron

Includes

(1) 42.5″ Round Table Throw

Suggested Uses

Social Gatherings

Weddings

Trade Shows

Galas

We hope you’ve enjoyed this in-depth look at the latest point of purchase displays that are available on the our store and how they can be used to give your company an advantage on convention day. Have questions on which accessories will help create the most engagement in your booth space? The ExhibitDEAL team can be reached at Sales@ExhibitDeal.com or call (866) 577-DEAL, we’d love to put our experience to work for you.