If fans have reliable Wifi service at the ballpark, there could be so many cool social media fan interactions. Think about the possibilities: During pregame autographs, a fan gets his/her picture taken with Gordon Beckham, tags @whitesox and @gordonbeckham, and uploads it to Twitter/Facebook. Everyone sees the picture in their newsfeeds and this makes them wish they were at the ballpark to "get in on the action". (Let's face it...Facebook has become a way to show off to all your friends all the cool places you've been.) By doing this, the players would get more "followers" and get a larger audience to tweet to. During the game (between innings), the Sox could show some of the tagged "fan pictures of the game" and show them on the scoreboard. This would get people to do creative stuff just to get their pictures on the scoreboard: dress their whole family up in Sox gear, make creative signs, take tailgating pictures, get their pic with Southpaw, etc. This creates that "buzz" feeling and also makes the fan feel like a contributing part of the White Sox family and the game experience.