About the Brand

Based in Bologna, Italy, La Perla—who took on its name after the pearl-shaped boxes the original collections were showcased in—is a luxury lingerie label revered for hyper-feminine designs. The house was originally founded in 1954 by couturier, Ada Masotti, who (fun fact) is one of the few women to have established a heritage fashion house. They’ve since expanded into ready-to-wear, beachwear, sleepwear, even accessories, though still best known for sexy, everyday intimates.