Path to Purchase Institute (P2PI)

Path to Purchase Institute (P2PI)

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Shopper Marketing is an official publication of the Path to Purchase Institute and is published 12 times a year.

The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.

Since 2003, our global association has been serving the needs of brand manufacturers, retailers, agencies and all types of solution providers along the path to purchase. We champion shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.