MAM

Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

MUMBAI: Known for providing a truly neutral and ethical platform that recognizes the best of the advertising and digital communication, Kyoorius in association with D&AD has concluded their open jury session for the entries received.

This open jury format was welcomed by the industry and fellow professionals as the three day session was attended by over 65 visitors a day, who watched the jury debate over entries and were spectators to the best of Indian creativity on display. Also seen in attendance were youngsters who had come to gain insight and exposure into what goes into creating works that really work.

Not only did the jury session witness media and stalwarts from the creative community coming in to view the entries first hand, understand the judging process and watch the debate amongst jury member but could also raise objections if they found any work to be not genuine or a scam.

988 entries across Advertising and Digital were judged over 5 days by two juries and the results are in.

74 in-book winners have been awarded in advertising and 39 in digital. These in-book winners are now nominated for the coveted Blue Elephant and winners will be announced on the 12th of June at the NSCI Indoor Stadium in Mumbai.

Kyoorius are continuing to the push the envelope out and have released all in-book winners and blue elephant nominations on their website awards.kyoorius.com/ for public viewing 3 weeks before the awards night.

The industry is encouraged to get online and view all the entries and write to awards@kyoorius.com should there be any objections. Any objections raised will be preented back to the jury before any decision is made.

Abhijit Avasthi, National Creative Director at Ogilvy and Mather who is also a part of Kyoorius Awards jury said, “People should know what happens behind the scenes and that we judge with a lot of integrity.”

Rajesh Kejriwal, Founder CEO, Kyoorius said, “Especially at a time when many agencies have questioned the lack of transparency and trust worthiness of award ceremonies, we felt that the jury session would ensure that the Kyoorius awards are fair and transparent.”