Social Media Strategy and Deployment Certification

Social media is now playing a key role in the success or failure of a business’s marketing strategy. As a key training requirement to the iGSM Digital Marketing Certification program, the course will identify all the necessary components that make up a social media strategy, the pitfalls to pay caution to, and the process of developing and implementing your company’s strategy. This program can be taken on-site, online, or a combination of both.

Did you know that training your employees in digital marketing is now a government priority? Up to 100% of your training can be covered in any of our digital marketing certification courses.

Social Media Certification Course Overview

Updated for 2017, this social media certification course is designed to take you from the beginning stages of crafting a social media strategy, creating a clear set of policies and roles through to the latest advanced techniques designed to grow brand audience, engage your user base, and support conversions through a strong process. We will focus on the major social media channels including FaceBook and LinkedIn, as well as the nuances between other major social media channels. Wether you are currently active in social media, or jut getting started, this certification will help clearly define your path to success.

Course Objectives

By the end of this training you will be able to confidently;

Create a social media strategy

Outline clear objectives of each component of your strategy

Properly create and establish your social media accounts

Create a powerful social media content strategy

Outline a company social media policy

Evaluate progress utilizing social channel reporting

Implement a basic paid social media campaign

Utilize software (Hootsuite) to maximize efficiency and resources

Optimize your strategy based on data

Course Outline

The Social Media Certification program can be delivered online or on-site with a combination of online support training. Depending on how it is delivered will determine the schedule of sessions noted below. The program is customizable based on your companies needs and time restraints. On-Site training is typically delivered over a two day period. Beyond the training period, the course includes 2 months of ongoing coaching and support to ensure maximum return.

Section 1 – Social Media Strategy and Expectations

Developing a social media strategy

Establish milestones and benchmarks

Creating a social media company policy

Section 2 – Social Copy the Works

Social media copywriting techniques

Image optimization

Categorizing posts

Engagement and Calls to Action

Section 3 – FaceBook, LinkedIn, YouTube

Applying your strategy

Content, Timing, and Frequency

Creating Engagement

Growing your audience

Section 4 – Tools and Efficiency

Using Hootsuite as your social media platform

Delegating and managing your brand

Scheduling and best practices

Section 5 – Metrics and Optimizing your Results

FaceBook Insights

Conversion Analysis

Campaign URL tracking

Course Requirements

Mandatory Course Material:

Course Manual

Access to Online Training Portal

Mac or PC (wifi enabled). Note that tablets are not powerful enough for this course.

You will also need to setup free accounts with Facebook, Twitter, Linkedin, Google and Hootsuite*.*Hootsuite has a free and paid version. Depending on your team size will determine the best fit here.