President Kathleen Waldron

"At William Paterson University, we are committed to providing an education that is outstanding and affordable. We continue to be proud of our many accomplishments with regard to academic excellence and student success."

Social Media and Marketing Certificate Course Online

This 10 week course is designed to provide students with an insight to the backgroundhistory, technology, the impact, and strategic uses of social media, as wellas a basic hands-on experience with several forms of the most current social mediatechnology. In this course, students gain a broad understanding about Web 2.0Tools used for Social Media (i.e. Facebook, Twitter, Blogs, LinkedIn, MySpace,Google+, etc…) which are all relatively inexpensive but accessible technologiesthat provide individuals with an instant means/online medium to create, publish,edit, and/or access information for targeted audiences; ranging from one singleperson, to millions of viewers. Students will also learn ways of exploring possibilitiesand limitations of various social media and will learn how to apply and adaptbasic marketing strategies to construct and evaluate social media texts, their impact,and their practical use a marketing tool. Basic strategic uses of social mediafor advertising, marketing, public relations, journalism, and civic and political participationare also explored in this course.