Last week brought word that Google is being investigated by the European Commission for abusing its dominant market position and preventing competition (aka acting like a monoploy) with the way it ranks websites in organic listings. Naturally, Google responded by playeing its trump card of “we only do what’s best for users.” Ahh, gotta love the altruism!

When asked for my position on Google abusing its position by “manipulating rankings,” here’s what I told Laurie…

“Manipulating rankings” is Google’s business model. The question is whether it is manipulating maliciously and stifling competition in the process. It will be tough to make this case. Google has a long track record of manipulating rankings solely for the purpose of giving searchers more relevant results.

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Copyright 2010 by Aaron Goldman and McGraw-Hill. All rights reserved. All other trademarks and copyrights are the property of their respective holders. Note: neither this book nor the author is affiliated with Google.

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