Using Snapchat to build an audience.

As a small ad agency in San Francisco, we take a hands-on approach to social promotions. And in this case, we used Snapchat to remind Sharks fans how much better the game is in person.

One of the biggest problems with NHL Hockey is that it’s a tough sport to watch on TV. Because you can’t see the puck. It moves too fast and it’s just too small.

So we hid custom pucks all around the Bay Area that said, “It’s easier to see the puck in person.” Find a puck and there’s a code on the back that gets you free tickets to a Sharks game.

The whole thing played out on Snapchat where we gave clues to where the pucks were hidden. People who found them became part of the Snapchat story. And their followers got introduced to the Sharks and the whole thing is one, big, happy social circle. And when people are reminded of how much a better a Sharks game is in person, they’re a lot more likely to go again.

The promotions were such a success last year, that a bunch are scheduled for this year. So follow sanjosesharks on Snapchat and get ready to see the puck in person.