extreme insights! eye tracking lets you see where users looked, for how long and in what order.

eye tracking uses a camera that focusses on the user’s pupils, tracking their eye movements and mapping them onto the interfaces using special software.

various analyses are performed on the data to identify strengths, barriers and weaknesses that can be utilised to create more effective designs.

Google website before and after eye tracking

before:

after: darker shade indicates the most looked at areas

can i observe the eye tracking testing live?

yes! because we conduct our usability testing using a local usability lab, you are more than welcome to come and observe the testing as it happens. you can also view the testing live remotely via our streaming video technology.

what will i receive at the end?

report

an easy to read, concise report of the research findings, plus expert practical recommendations to improve your product that you can implement immediately.

highlight video

we record users whilst they use your website (what they did onscreen, what they said and their facial expressions). we also record gaze patterns and heatmaps from the eye tracking data. we then create a highlight video to show an overview of the testing results.

presentation

we’ll talk you through all our findings and recommendations.

optional extras

consultancy - support afterwards to work with your team on design improvements.