Embracing the UK Governments ‘Do More Online’ Campaign

The Do More Online campaign is here to help micro businesses and sole traders find customers, spread word of mouth, be more efficient, and sell their goods and services online.

With more businesses emerging every year, small businesses are in a constant battle to get noticed by consumers. The UK governments ‘Do More Online’ Campaign is designed to help small business owners promote their services online and offers guidance on how to get started.

Although the digital age is upon us and total website sales in the UK are worth £164 billion, close to half of all UK small businesses do not yet use the internet for their business. That’s roughly two million businesses or sole traders, which could be benefitting from having their business online.

Why UK startup Are’s Not Online

Some small businesses think they only need a website if customers find them through search engines or other online sources. Even if you rely entirely on word-of-mouth, a website is paramount to establishing your credibility. Others simply do not understand the benefits and do not know how they can utilise SEO and social media to their advantage. It’s important to help business owners to understand that when interesting, unique and relative content is distributed online businesses, this can boost awareness of their products or services and attract more customers.

Where to begin…

WEBSITE: A website is essential and can be both your shop-window and your business card. Your customers can find you and learn more about you. Your website is the best way of telling them more about your business.

Social Media: Social media is a great way of talking with your customers and promoting your business. The largest networks – like Facebook, Twitter, LinkedIn, Instagram and Google+ – are all free, and have millions of users.

It’s time to embrace the government’s ‘Do More Online’ campaign because they understand just how important an online presence is in today’s markets. Consumers use the Internet to conduct research into products, compare services, and look at reviews before making purchase decisions. It is paramount your small business is there to be found.

Taking a personalised approach to your digital marketing campaign may seem obvious to some but in reality, many SME’s find it hard to put a good strategy into action. In the competitive world of business, it’s essential to make sure that you are equipping yourself with the necessary tools to succeed and for many businesses. And having a watertight digital marketing strategy is an important strand to the overall goal. In this piece, we lay out three easy steps you can take to creating a personalised digital marketing campaign that will be the envy of your competitors.

When branding your business it is important to understand the role that colour and images play in the way consumers perceive your brand. Colours evoke emotions in a person and can say things about your business that you had not even realised were possible through colour alone.

In today’s social media age, strong, emotive imagery is a major marketing tool which if used correctly, could help a business engage more deeply with their target audience. Compared to 15 years ago when flyers and Billboards were still very much at the forefront of the marketing industry, today’s marketing content is consumed at a startling rate.