In order to find possible / potential sources for the resource based view, I recommend you look into the company's:
(1) Tangible and intangible assets (maybe financial position, or company software, or or a customer need database is so strong others can't imitate)
(2) Processes (for instance the ability to design and change the design according to customer needs or vertical integration)
(3) Skills (employee experience, competencies, and knowledge)
(4) Leadership (can be rare as with GE/Welch or Apple/Jobs).
Any additonal suggestions?... Register