PS4 May be Cheaper than the PS3, Interview with Michael Denny Suggests

Edge Online has interviewed Sony Worldwide Studios’ vice president Michael Denny and he has hinted that the PS4 may be cheaper than the PS3.

When asked questions related to the price of the PS4 he had this to say:

" we listen and learn and take the judgement from every console launch we ever have ... We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive "

When asked directly if the PS4 will launch at a more competitive price point he had this to say:

" There’s plenty of time, we’ve got lots of information yet to give out on PlayStation 4. The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well. I think to some extent I can ask you to draw your own conclusions. "

Gamers in the broadest sense suggests that they want to target casual gamers who have been attracted to gaming via smart phones, so the price would need to be a lot cheaper than PS3 at launch to attract those.