LinkedIn Strategy: Targeted Updates

With LinkedIn’s targeted updates, you can easily tailor certain messaging if desired. For example, when creating an update, you can choose to share it with “all followers” or to a “targeted audience.”

Choosing the latter allows you to send an update to a subset of followers based on geography, industry, company size, or level of seniority. For example, if you were having a meet-up in a certain city, you can tailor updates toward people in that region.

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