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Tuesday, March 02, 2010

Tasefully Simple - Vice President, Marketing

SCOPE OF POSITION
This position reports to the CEO and Founder of the company, and is responsible for all marketing strategies, and tactical implementation. Marketing includes: marketing program development, web marketing, marketing production, design crew (internal design agency), communications (including public relations), product development and community relations. There are currently 6 direct reports and 36 indirect reports. The marketing operating budget is $4.5 million.

The sales team, consultant training team and the conference, events and travel team have a strong interface with the marketing team.

Experience required:

Market research and data driven models (i.e., focus group information)

Brand development

Leading marketing campaigns and promotions

Communication strategies

Pricing and cost of goods sold (COGS) strategies

Collateral material development

Providing fresh, innovative breakthrough ideas

2. 10 years experience in a marketing leadership role

Supervised Direct – min 4

Supervised Indirect – min 30

3. Working within company with revenues of $100 million or greaterExperience preferred:

E-commerce strategies

Web marketing and knowledge

Party plan experience or other direct sales, distributor business or franchise model experience

Strong retail background and experience

Agency experience

Incentives

Leading in an entrepreneurial, privately held company

Passion for food

Working for company with revenues of $500 million or greater

Education:

BA/BS degree in related field

MBA preferred

Executive programs on value creation, brand building and innovation preferred

SALARY AND BENEFITS
The salary is six figures, bonus eligible, and is negotiable based on experience and qualifications.
See attached summary of benefits.
Relocation package included.
TO APPLY, CONTACT IN CONFIDENCE:Doug Edwards
Senior Partner
DB Edwards Group
Charlotte Office
704.588.4929doug.edwards@dbedwardsgroup.comwww.dbedwardsgroup.com