Gustavo Ally? Gustavo Allah? Gustavo Ay-yay?

Someone from OC Weekly is going to be on the KTLA Morning News in a few seconds. But based on how the anchors were mangling his name during their Mexican student protest stories, it's Gustavo Ari-, Allay-, Ali- or Ely-ano, -uno, -eenie, -meenie, -mano. Whoever the hell he is, he writes Ask-A-Mexican. Or is it Mess-i-can?