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Equinix's Ad-IX Ecosystem Grows - Why It Matters to the Enterprise

Equinix introduced the concept of the Ad-IX ecosystem for video advertising in April in hopes of finding the next launchpad that would help grow low-latency interconnect and colocation services. The company is reporting back six months later that it is, indeed, growing a valuable ecosystem of video advertising participants – 85 ad-tech companies that are counted as part of the Equinix customer base are part of Ad-IX.