UN Badmouth challenges Prejudice and Racism

Saatchi & Saatchi’s United Nations ad, ‘Bad Mouth’, challenges the racist attitudes behind vilification in Australia. An Aboriginal man, a Muslim man, an Asian woman, a Lebanese man, a Jewish man, and an effeminate man each vilify people of their own sort. The finishing text: “It doesn’t make sense coming out of their mouths. Does it make sense coming out of yours?”

Australian popular culture is only now coming to terms with the changes in immigration implemented in the 1960s through to 1980s. Until the middle of the twentieth century the federal government pursued a ‘White Australia’ policy, which in effect excluded people who could not easily blend into a culture dominated by white British values and appearance.

Stay Inspired

What is The Inspiration Room?

A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. More »