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Monthly Archives: November 2011

Something really strange happened with me today that made me realize the condition of the tourist guides in India. My brother who is an Italian tour escort called me a few days ago saying that one of his friends from Varanasi wanted to start a travel agency and needed my advise. He had already visited my websites and was impressed with it. Finally I got a call from this gentleman interested in starting a travel agency in Varanasi. He basically needed suggestions tours that could really attract foreign tourists.

I told him about the unique things I knew about Varanasi that I show to my guests like road side dental clinic, bull shop, facebook baba, walking tours. I told him a little bit about the concept of LGBT tourism also. Everything was fine, we had a nice conversation but suddenly he told me that he had a group of foreign tourists traveling to Varanasi and he needed a tourist to show them around. I was going to tell him about Incredible India office in Varanasi but he said something that just shocked me seriously.

He said that he had heard that tourist guides in Varanasi charge a fee for their work and I was what??? I asked where there is a place where they do not charge a fee? And he said that tourist guides in cities like Agra and Delhi do not charge any fee and they work for free. I asked him why somebody would like to work for free and he did not know why such thing could happen but he was so confident as he had already used service of such guides who work for free.

I knew why guides sometimes work for free. It is because they are more interested in bringing their guests to shops rather than showing them around. I told this to him and he asked me if there was no such scene in Varanasi. I told him that I was not aware of such guides for sure. I told him that there is a set rate decided by the government of India and in fact Varanasi is the most expensive place to hire a tourist guide because tourism starts before sunrise and ends after sunset in Varanasi hence guides are paid for 3 half days (4 hours each).

But he really needed a free tourist guide even after knowing that these free guides take the guests to shops and not to the tourist sites. I called my brother asking if such things happen in Delhi and Agra and my brother also said that yes there are such guides who work for free. But once you are with them they start telling you so many crazy stories and bring you to the shop that finally you buy something and they get a commission. I really could not imagine how someone could even think that tourist guides are free?

His guests will be staying at the Radission Hotel in Varanasi and I know that not everyone can stay there. The people who stay at hotels like Radission are rich tourists and I was wondering about them that even after paying so much money and spending so much time they would meet a guide who works for free and brings their guests to the shops instead of touristic sites. My brother and a lot of other tourist guides tell me the same story that they are still treated as a guy who entertain tourists by telling funny them stories.

There is no standard of tourist guides in India and I also notice the same. I feel really proud that I am tourist guide because it is really nice profession. I meet people from all over the world, I teach them and they teach me and finally I make money which is good on India standard. India is known for being delayed all the time and we are only people who are always on time (when working 🙂 We represent our country which is a huge and very important responsibility. Ministry of Tourism calls us tourist guides cultural ambassador of India.

I think government of India should take some steps to make tourist guides respected in India. During my tour guide training I was told that Ministry of Tourism was planning to start an annual award for best tourist guides from different regions to encourage tourists guides to provide best services and people to take interest in it. Whatever was told to us about government planning seemed very nice but today when I see what government has done in favor of tourism then everything seems the same. I recently visited Incredible India website and I was shocked to see when it was updated last time.

Incredible India is the most famous brand of tourism in India. One can see the importance of this word just by googling India, India tourism, tourism in India. I think people google these words way before they buy their flight tickets and the first link that appears on Google is Incredible India website which has all these information that comes from world war II time. They are still saluting the medal winners of commonwealth games which took place last year.

They request tourists to use only authorized tourist guides but do not have any list of them. There are awards mentioned on the website but there is no category for best tourist guide, I don’t know when the government will take tourism seriously. Tourism already contributes 5.90% to our GDP and this percentage can increase a lot only by making small changes but… I don’t know when government will start thinking about such issues but they really need to.