Friday, March 27, 2020

Virtual Restaurant Group: A New Look for Restaurant Growth

Understanding the intricacies of expanding a
restaurant brand today is almost impossible. Simply trying to stay afloat is a too
tough for many chain restaurant operators.
There is one company that wants to fill the gap left by those stifled with
an outdated business model according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. That company is The Absolute Brands.

This new restaurant group is comprised of Dog
Haus and eight unique concepts. Each new brand will operate at virtual kitchen
locations, which are delivery-only, and will offer delicious new items that are
off-shoots of Dog Haus’ signature menu.

In response to the impact that mandatory
closures have had on restaurants across the nation, several brick-and-mortar
Dog Haus locations will serve three of these concepts for pick-up and delivery
only in the coming weeks:

Bad Mutha Clucka—Crispy
or Nashville Hot? No matter the style, the unforgettable taste of Bad Mutha
Clucka’s chef-driven chicken sandwiches, and crave-able wings—made with 100
percent all-natural, vegetarian fed and antibiotic-free chicken—topped with the
best ingredients possible and served on grilled King’s Hawaiian sweet rolls, as
well as some delicious sides, will have you crowing for more. Plus, you can
order the Karaage Kid—inspired by Japanese karaage chicken. This is Dog Haus’ best-selling
limited-time item of all time.

Bad-Ass Breakfast Burritos—Get a dropkick
to the face any time of day with a bad-ass breakfast burrito. Whether you have
some early-morning cravings or late-night munchies, you can chow down on
expertly rolled soft flour tortilla burritos, filled with premium meats ranging
from bacon and pastrami to gourmet sausages with crispy potatoes, cheese and
perfectly cooked eggs. Pair that with our addicting sauces and you’ve got
yourself a bad-ass meal.

To add to the excitement, The Absolute
Brands is providing fans with an all-new burger concept at virtual kitchen
locations:

Freiburger—Want bigger,
better burgers made with perfectly cooked patties and premium ingredients?
Freiburger does it right. It uses certified humanely raised, vegetarian fed,
hormone- and antibiotic-free 100 percent genetically tested Black Angus beef
from Creekstone Farms. Then we top it with the best ingredients available, and
serve it up to you on grilled King’s Hawaiian sweet rolls. And if meat isn’t
your thing, Freiburger offers plant-based patties from Impossible Foods.

The Absolute Brands will soon announce the
remaining four brands—its new breakfast, salad, pastrami and quesadilla
concepts. In addition to the new brands, The Absolute Brands will introduce
pop-up concepts for seasonal happenings and chef collaborations.

Dog Haus Partner Hagop Giragossian stated
“At Dog Haus, we are unlocking the box on what you can do within the typical
four walls of a restaurant,” … “We believe it is extremely important to
capitalize on delivery by maximizing the use of virtual kitchen spaces. We
also believe in the positive direction virtual kitchens are headed and see a
bright future in this space as we launch these new concepts where we can
test popular items. Ultimately, our end goal with virtual kitchens is to reach
wider audiences with our acclaimed, innovative menu items.” Is it time to
evolve your business model?

Invite Foodservice Solutions® to complete a
Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning
or placement assistance, or call our Grocerant Guru®.Since 1991 www.FoodserviceSolutions.usof Tacoma, WA has been the global leader in
the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or
253-759-7869