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Aura features stellar AI in addition to conventional repricing algorithms to adapt to other sellers dynamically.

Over time, Aura learns from competitors’ repricing strategies and algorithms, along with their price floors and ceilings, and constructs an algorithm based on those parameters to dominate the Buy Box!

82% of all sales on Amazon go through the Buy Box.

Price is the most significant factor taken into consideration by Amazon for which seller is awarded the Buy Box.

The key to more sales is to maximize ownership of the Buy Box with Aura. We are the solution that will set you apart from all other Amazon sellers with untouched repricing technology and automation.

Maximize Profit and sales as an Amazon Seller

AI and ML powered repricing to deliver optimal results

Little setup required, being the most “hands-off” solution available

Aura monitors the repricing activity of your competitors and determines timeframes where there's little activity from the competition to reprice more aggresively.

Aura identifies inventory patterns of competitors on a listing and reprices based on overall predicted inventory levels. In those conditions, it eases the price down and raises it gradually as to avoid a race to the bottom.

Aura features a hostile mode as part of its AI repricing strategy. When competitors are found to be aggressive, it studies their patterns and pressures them down to their minimum price for them to sell out quickly. The AI then proceeds by raising the price again.

The Aura Dashboard allows instant visual feedback to show you the performance of repricing on your marketplaces. See your overall buy box ownership percentage, sales, revenue, and profit down to the listing level!

Algorithms automatically factor in shipping costs based on retrieved weight and dimensions for a product from Amazon. Additionally, fixed and variable costs, such as those from a prep-center, packaging material, and/or labor costs can be entered or pulled automatically from outside sources.

Aura makes repricing as hands-off and straightforward as possible. Behind the scenes, the smart technology handles the heavy lifting.

The competitors make you set everything up manually. Some things are just redundant.

You shouldn't have to sit there and decide on your own what parameters or settings will lead you to getting the Buy Box. That should be handled for you, with only basic guidance. And that's the goal for Aura to make it either as hands off as possible, or as fine grained for those looking for complete control.