Subscriptions to online sites like Hulu, Netflix and Amazon eliminate
the need for traditional viewing habits that require the viewer to
follow network schedules and sit through commercials. The "zero TV crowd" refers to the specific demographic of people who have stopped paying for cable and satellite TV and instead stream on-demand shows onto their laptops or computers.

Historical perspective: In 2013, The Wall Street Journal reported the U.S. now has 5 million “zero TV” households—up from 2 million in 2007.