You can read “how-to” articles all day about starting a business, building your brand or getting customers. They make the whole process seem so easy, don’t they?

But actually making the decision become an entrepreneur? Now that’s a tough decision.

It’s scary!

It’s uncertain!

There’s a chance you might fail. In fact, you probably WILL fail in the beginning. And even if you succeed, it definitely won’t happen overnight.

So why even try?

Not many other fields will test your mental fortitude, resourcefulness and creativity quite like entrepreneurship. Just like Sinatra’s New York, if you can make it there, you can make it anywhere. That’s what makes building your own business such a uniquely fulfilling pursuit.

Starting from the ground up will undoubtedly result in some unexpected curveballs. You’ll have to prove yourself to a lot of people along the way. Likely, the number-one word you’ll hear on your way to the top is “no.”

“No, we can’t help you.”

"No, we don’t want to buy from you.”

“No...because I have no idea who you are.”

Just no.

If you’re trying to build something from scratch, you’re going to get rejected. Repeatedly. That’s a fact.