Ecover Extreme 40

The Client

www.ecoversailingteam.com

THE CHALLENGE

Into the Blue worked on Ecover Extreme 40 project from 2009- 2010, managing the PR during the six stop Europe season. This included all media relations, website, social media content and all communications during the circuit.

The RESULT

Into the Blue achieved the third highest media return across all campaigns in 2009 and worked alongside Ecover Sailing Team for the 2010 Extreme Sailing Series Europe.

RELATED WORK

Oman Sail - Cowes Week Activation

Oman Sail contracted Into the Blue to activate their sailing sponsorship during Cowes Week. This included both media activity and corporate hospitality.

BAR 35th America’s Cup Launch

#benandrita

The purpose of the #benandrita campaign was to leverage social media support to build J.P. Morgan Asset Management’s (JPMAM) association with Sir Ben Ainslie whilst also introducing the JPMAM brand to a new audience. Into the Blue used Ben’s relationship with his boat ‘Rita’ as the key tool for the activation, with Ben’s own social media pages communicating the campaign messaging and calls to action.