The Myth of the Black Friday Deal

The Wall Street Journal

08 October 2012

Thanks to more sophisticated pricing strategy and technology, the best deals are often no longer found on Black Friday, according to a Wall Street Journal article. In the article, Arnold Aronson, managing director of retail strategies at Kurt Salmon, said retailers look to reduce excess inventory before Christmas, rather than having to resort to steeper discounts later, which risks profitability. “They have to provide value on the day, but they engineer it in a way that they can control their own destiny rather than fall victim to it,” he said.