Spend just a moment with French jewelry designer Aurélie Bidermann, and you’re sure to fall under her charming spell. Always draped in jewels (her own and vintage) and a chic look with barely there makeup and typical French girl hair, she’s instantly warm and friendly, incredibly funny, and full of advice. "Always pack jewelry for each occasion when you travel,” she offered up over breakfast. It makes sense then, that New Yorkers have flocked to her namesake jewelry line and first US-based store in Soho. Now, the designer has opened up a second location on Madison Avenue. In keeping with her other two stores (there's also a Paris location), Bidermann’s space is is far from a traditional jewelry store. Dusty pink couches and cacti sit in the all-white location, with painted wood and travertine accents providing chic contrasts. Then there are the jewels. Bidermann offers up a variety of elegant, fine pieces and more playful accoutrements (kind of like the designer herself), that are more than swoon-worthy.