Parfums Christian Dior, a scented story - LVMH

Well-known expert in olfactory arts Chandler Burr retraces the history of legendary Christian Dior fragrances in an exceptional book published by Rizzoli New York, taking readers to the heart of the Couturier-Perfumer’s enchanted world.

Miss Dior, the House’s first fragrance, was presented in 1947 at the Dior salons on Avenue Montaigne along with the first Christian Dior collection, celebrated for introducing the New Look. Thus began an ongoing love story between Dior and flowers and their exquisite scents. From Poison to J’adore or the recently released La Collection Privée created by Perfumer-Creator François Demachy, fragrances have been intimately associated with Maison Christian Dior at every seminal stage in its remarkable history.

Curator of the olfactory art department of the Museum of Art and Design in New York, Chandler Burr delved into the House’s archives to recreate the universe of Dior fragrances since the beginnings. His eighteen chapters each recount the legend of a fragrance, the ideas that spawned their creation, the muses that embody them, and the fashion creations inspired by the scents.

The book explores how artist friends inspired Monsieur Dior, and the botanical journey that took him from Granville to Grasse. It also goes behind the scenes to reveal the excellence that defines the art of perfume-making at Christian Dior. The 300-page book retraces the olfactory trail of a fashion visionary, offering a veritable treasure trove of secrets, anecdotes and exceptional photos.