RELATED ARTICLES

Share this article

The gesture soon caught the attention of savvy Twitter users with the hashtag #everydayfix gaining momentum this afternoon.

None of the gifts bore charges, to the delight of their many recipients.

'Huge thanks to @DirectLine_UK for my #everydayfix - so needed!@ said Cora Bauer who received Benefit make-up, while Tarcan Yakan was grateful for a Pret-A-Manger salad and snack.

'Thanks to @Direct_Line for bringing me lunch as I forgot mine!' he said, accompanying a photograph of his treat.

Cora Bauer had her make-up supply replenished after complaining about her bare-faced look on Twitter

Poppy Watson-Brooks required some soothing after-sun after burning herself walking to work in the hot sun

Emma Leeds was given a pair of jeans from Topshop after complaining on the micro-blogging site

Meanwhile Gemma Knight was given a care package including a bottle of water, deodorant and revitalising spray after complaining about her journey this morning.

Launched a month ago, the programme will seek out those they believe are in need of a fix online for a few days yet.

Another woman was given some shoes after breaking hers as she was on her way to work earlier this week

While it is paying for each of the products a spokesman refused to reveal how much had been spent answering people's woes.

'We set up the programme for everyday emergencies and today we saw the absolute drama people were having so we wanted to help out.

'We know how stressful everyday emergencies can be - those little things you don't plan. So we're extending our role as fixers to take care of the little things which can sometimes tip you over the edge.'

The team had already delivered around 50 gifts on Thursday afternoon, with dozens sent out in previous weeks.

'We're just looking out for what people are saying, really listening to them. No one is tweeting us, or they weren't in the beginning.

'When we hear someone complaining we'll help straight away - it doesn't really work two days later because you're out of the panic stage by then.

'Today we're just doing the tube strikes but going forward we'll listen out for everyday emergencies as people complain about them,' she added.

WERE YOU GIVEN ANY GIFTS?

Email jen.smith@mailonline.co.uk or call 02036150193

Other companies to have offered commuters special offers today include breakfast company Belvita which offered workers free rides in Tuk Tuks with complimentary snacks.

Fitness First invited anyone who had run, cycled or walked to work to use their gym showers to freshen up before heading into the office and encouraged others to become fit with free training sessions.

Meanwhile taxi company Uber came under fire for surging prices by 200 per cent during rush hour. The company set a minimum fare of £14.50 as millions battled to get across London.

Millions faced commuter chaos this morning as the Tubes went down, with thousands cramming onto buses and resorting to cycling and walking across London

Advertisement

Share or comment on this article:

Direct Line responds to Twitter users having a bad day with free gifts