Visual Identity Policies

As The State University of New Jersey, Rutgers has taken steps to manage and preserve the integrity of the Rutgers name.

The goal of the Rutgers visual identity system created in 2006 was to create instantly recognizable visual identities for all Rutgers communications.

All units in the School of Arts and Sciences must use the Rutgers logotype with the School of Arts and Sciences signature.

Unifying the visual identity of the School of Arts and Sciences is an important step in forging our presence at Rutgers and in branding the school beyond the university’s walls. Our identity solidifies our connection to the larger enterprise and our distinctive role in it, while presenting alumni, policymakers, prospective donors, and future students with a clear and strong message of the breadth and depth of our productivity and potential.

Click on the links to the right to find the School of Arts and Sciences policies for print, stationery, merchandise, and websites.

Complete information on the Rutgers University visual identity policy and standards is available here: identity.rutgers.edu