Mobile gaming has grown exponentially over the past several years, and is expected to grow from $90 billion a year in 2016 to $115 billion a year by 2020, encouraging app marketers to seek new ways to generate downloads and engagement. “Across the app industry, we’re seeing that injecting competition yields outstanding engagement results,” said Meed vice president of business operations, Scott Lowe. “With Meed Tournaments, we’re bringing the experience of eSports to mobile, allowing marketers to engage users in ways they’ve never been able to before.”

Mobile tournaments increase engagement, discovery

eSport users are dedicated gamers who consistently look to discover new games and show off their skills. However, early efforts in the industry to identify and tap into this audience have required the integration of complex SDKs that dictate the in-game experience. Because Meed Tournaments sits outside the game, it allows game publishers to preserve their experience while still taking advantage of eSport dynamics. Beta client, Renatus, a casual gaming company dedicated to producing fun and engaging experiences for users found a significant lift in engagement. “We are constantly looking for new sources of user acquisition and have found Meed an incredibly effective partner in these efforts,” said a Renatus representative. “Meed Tournaments created a fun and competitive environment for our games. In fact, in the first 48 hours of use – a critical period for us – tournament users performed 33 percent better than organics.”

Tournaments can be leveraged to achieve a variety of goals, including:

Driving new downloads: Acquire engaged users through competitive tournaments where your app is the arena

Ensuring continuous engagement: Use additional tournaments to engage existing users and re-engage those you have lost

Winning long-term players: Encourage more than just one-time use through tournaments, driving competition and loyalty

Meed’s introduction of tournaments is the beginning of a broader platform that uses rewards to connect consumers with advertisers. “Launching Meed Tournaments is not only a groundbreaking step for the app marketing industry, but it also aligns with our goal for this new company, which is to provide multiple, engaging ways for users to interact with brands and offer the best opportunity for brands to find engaged, valuable app users,” said Meed CEO Spencer Scott.

Meed launches to give marketers unique new tools

Meed was launched in the summer of 2016 with a vision to create a complete mobile rewards platform. The new company was formed by the team that developed FreeMyApps, which has been helping app publishers increase app store visibility since 2011. Now an independent company, Meed will continue to operate FreeMyApps as part of its mobile rewards platform. The company is expanding into new apps to reward users that interact with app publishers, combining awareness and engagement into a single powerful platform for discovery.

Meed draws from the expertise, data and industry-leading fraud protection of FreeMyApps and sister company Fiksu DSP. FreeMyApps has helped app marketers drive hundreds of thousands of installs and provides more unique U.S. traffic than any other incentivized ad network. Meed also continues FreeMyApps’ commitment to running fraud-free campaigns, having identified and blocked over two million fraudulent devices, saving its clients over $2.4 million. Meed will also benefit from the massive historical data set amassed by Fiksu: 3.6 billion mobile device profiles, including an estimated 90 percent of all iOS and Android devices ever sold in the U.S.