"But there are other types of simple-yet-interesting CRM/loyalty tactics being used," Heine writes. "Toyota has been constantly posting comments under 'fan' car photos as it continues to reach out to consumers in the wake of its scandal. A post on March 21 read, 'Congrats on the new Tacoma, T.J.! Thank you and your family for your continuous support.' Seven other similarly toned comments were posted by the Toyota rep within the same hour on that evening."