We take the business of developing products that create confident and happy women riders—whether they are pro, competitive, enthusiast, or beginner—very seriously. Differences are more than just physical. The mindset women have and the rewards they seek from riding their bicycles are unique. Knowing that each woman is different in her own connection to the ride is what sets us apart from the competition

BODY GEOMETRY FIT

WHAT Working closely with the Boulder Center for Sports Medicine, we use anthropometric testing to scientifically dial our bikes and equipment. We look at everything, including shoes, apparel, bars, and saddles. This research instills the immediate confidence that comes with a perfect fit and optimal function for riders of any size or skill level.

INNOVATIVE DESIGN

WHAT Our goal is simple: find innovative ways to solve real rider’s problems and needs. We use technology to create solutions that improve efficiency and inspire confidence in the ride. By focusing on rider needs, we can deliver on the promise of a perfect fit for every size.

WOMEN’S COLLECTIONS

WHAT We do more than create bikes that women can ride. By looking at the bigger picture, we strive to deliver a cohesive aesthetic that is a perfect visual marriage of rider, bike, and gear. Because when we design things together—apparel, shoes, helmets and more—we know things will look great together.