Discrimination refers to treating people differently, and generally more negatively, because they belong to a particular ethnic group. It arises from prejudicial beliefs, which are attitudes toward individuals based on faulty and inflexible generalizations. Customer discrimination lawsuits are a real and potentially costly problem in the hospitality. In this book you will learn about the nature of prejudice and discrimination and how you can reduce or eliminate them by employing both individual-level and institutional-level practices and policies.