Build-A-Bear CEO apologizes for promotion that left many empty-handed

Flickr | socialwoodlands

Rhonda Young
|
15 July, 2018, 02:17

Today, Chuck E. Cheese is attempting to take advantage of all of Build-A-Bear's press, offering a Pay Your Age Day there today, July 13, at participating locations, including the one on Capitol Boulevard.

Though many were unable to score the Pay Your Age deal on Thursday, Build-A-Bear still made it possible to get a future discount on a bear.

The stuffed teddy company was holding a nationwide "pay-your-age" promotion which saw thousands make their way to the stores.

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"Urgent Alert: Per local authorities, we can not accept additional Guests at our locations due to crowd safety concerns", the company posted."We have closed lines in our stores". It will also still honor the "pay-your-age" promotion during a child's birthday month.

However, lines at retail stores across the country grew and were often hours long.

Build-A-Bear's promotion offered customers the chance to buy any bear for the price of their child's age. They arrived shortly before 8 a.m.

The retailer also said it distributed vouchers to customers in line that can be redeemed for a purchase through August 31.

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Sullivan said doors opened earlier and they were able to leave the mall - with a stuffed animal that smelled like cotton candy and a happy child - before 1 p.m.

"We understand that many guests were turned away as, due to safety concerns created by the crowds, authorities in certain locations closed Build-A-Bear stores and, in other locations, we were forced to limit the queue". It said the goal is to better control traffic at the stores and prevent long lines and significant wait times.

Shawn Jackson took one of the coupons being handed out at the Build-A-Bear store at La Plaza Mall in McAllen, Texas.

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