A broadcast industry source told the Inquirer separately that TV5 has so far experienced a 53-percent increase in airtime minutes for the first nine months of 2012, but noted that the growth was not matched by a corresponding increase in revenues.

“It appears like [they’ve implemented] a ‘buy one, take five free spots’ scheme,” the source said.

The same source noted that TV5’s flagship program, the Wiltime Bigtime game show that airs during the evening primetime slot of 6 p.m. to 10:30 p.m. registered a 1-percent decline in ad airtime minutes for the first nine months of 2012, making TV5 the only station among the so-called “Big Three” to suffer a decline in this time slot during the period.

Just so you know, ad bundling is practiced in EVERY TV station in the Philippines.

Bundle only happens when the shows are too early or way too late or if it's not on a primetime block. But in the case of Wiltime and even wowowillie - since this is the flagship program of the station therefore, expected that there'll be NO bundles whatsoever that ever to happen, in fact, there should be increase instead in the ad rates of the show- esp. if there's a great demand on the program, which did not happen in Wel's show.