The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Their “3M Framework” lays out the type of communication social media enables between businesses and customers. It’s important to realize that this framework highlights the greater social media ecosystem. Individual websites such as Facebook or Twitter are components of this larger ecosystem. The infographic provides a basic visual representation of this ecosystem, explains three types of basic communication, and provides some helpful tips and information on six of the most popular social media sites:Read more at http://www.business2community.com/social-selling/social-marketing-strategy-big-picture-0645681#w7zHQvZttGMzuQOm.99The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Their “3M Framework” lays out the type of communication social media enables between businesses and customers. It’s important to realize that this framework highlights the greater social media ecosystem. Individual websites such as Facebook or Twitter are components of this larger ecosystem. The infographic provides a basic visual representation of this ecosystem, explains three types of basic communication, and provides some helpful tips and information on six of the most popular social media sites:Read more at http://www.business2community.com/social-selling/social-marketing-strategy-big-picture-0645681#w7zHQvZttGMzuQOm.99The following infographic is based off of social media research from Boston College’s John Gallaugher & Sam Ransbotham. Their “3M Framework” lays out the type of communication social media enables between businesses and customers. It’s important to realize that this framework highlights the greater social media ecosystem. Individual websites such as Facebook or Twitter are components of this larger ecosystem. The infographic provides a basic visual representation of this ecosystem, explains three types of basic communication, and provides some helpful tips and information on six of the most popular social media sites:Read more at http://www.business2community.com/social-selling/social-marketing-strategy-big-picture-0645681#w7zHQvZttGMzuQOm.99

Some people have wondered if it really matters at what time social media posts are made. Just think about it – If you post an incredible piece of content, but no one’s there to read it, how much has it accomplished? Post at the wrong time and accomplish nothing. Post at the right time and you could grow your online presence by leaps and bounds. It’s especially important if you’re doing social media marketing.

The following infographic displays the best times to post on social media, including Facebook, Twitter, Google+,LinkedIn, Pinterest, and blogs...

As social media gets bigger, so does the amount of data that flow from such platforms as Facebook, Pinterest and Twitter. To help marketers use these data to obtain relevant insights, complex analytics platforms have developed as well. Indeed, big data has changed the way social media marketing works, and the following is a list of some of these changes according to Michele Nemschoff, a digital marketing expert.

Businesses are trying to keep pace with the ongoing innovations in the marketplace, in the meantime consumers are more and more engaged via #mobile and other tools. Along the way a lot of valuable #Data is generated, therefore opportunities are abound if you can capture the right data and offer the right engagement for your #customers in return.

" Experts say that 90 percent of all the data in the world right now was generated during the last two years. In addition, only 20 percent of this data is structured, or arranged in columns and rows which can be analyzed using traditional analytics tools.

As such, eighty percent of this data is “unstructured;” pictures, videos or posts that come from sources like Facebook, YouTube and Instagram. These unstructured data represent people’s interests, opinions and activities, and if marketers can create insights out of these data by having the ability to store, administer and investigate them, then that’s a huge advantage for them.

Analysis of big social media data allows marketers to see relevant trends which allow them to create more personalized and highly customized content. People respond more to campaigns that are relevant to their needs and what they like, share and talk about."

We are on a brink of another evolution in technology - wearable comfortable quantifiable consumer products, I can already forsee the day when we get to a point of ingestible or absorbable technology, there are great examples of that already, but we are one decade away from that.

Do you write content that doesn’t appear on the first page of Google after you publish?

Do you spend too much time finding and sharing content and feel results could be better?

Do they know all the tools and technical aspects that are now important (Hint: Subscribe to this site!!)?

The role of the marketer is continuing to change and having some technology skills is a distinct advantage. Nobody expects you to have a computer science degree but there are technology skills that are useful!

Here are 7 signs you need to spend more time on the technical aspects to your job (assuming you don’t have someone else to do it for you!)...

More collaboration between IT and Marketing is taking place. Marketing people and business heads today require a broad strategic understanding of both marketing and technology! IBM projects that by 2017, CMOs will spend more on IT than CIOs, and the CMO role will overlap significantly with that of the CTO or CIO. Also Big data and the decisions you can make out of it have become critical to the business.

If Google shuts off access to AdID for a network, either because they are not paying Google’s fees (it isn’t clear if there would be a cost to providers over time) or they are not abiding by Google’s terms, they would lose the ability to sell audience-targeted advertising.

Announcement Two: Google Is Shutting Off Organic Search Keyword Data

Yesterday, Search Engine Watch reported that Google is shutting off all remaining organic search keyword reporting. Going forward, marketers will not be able to report on or segment organic search traffic from Google.

Yes, Google and Big Data are a Big Deal

Big Data is a big deal in online advertising. According to an article in yesterday’s Wall Street Journal, “a focus of [Advertising Week] will be the rise of big data.” According to Matt Freeman, the chairman of Advertising Week and partner at Bain Capital, marketing is becoming “equal parts art and science.” He goes on to say data is now foundational to multiple areas within online marketing.

Another great infographic resource and everything you wanted to know about SE0 Want to optimize your website for the search engines? You need to take time to get yourself familiar with search engine algorithms. Google is always changing its own algorithm to combat spam and give higher quality websites a better chance to succeed. This infographic by Backlinko and Single Grain covers some of the most important Google ranking factors you should be familiar with...

This year, we carried out the same studies on mobile search and learned that 88% of site visitors driven by mobile search ads would not otherwise click on the business’s organic listing when ads are paused. From March 2012 - April 2013, we conducted Mobile Search Ads Pause studies on more than 300 US AdWords accounts from 12 key verticals. The research focused on search terms that had an organic listing on the first page and adjusted for factors like seasonality. Similar to our previous study of search ads across all devices, we found that an average of 88% of clicks generated by mobile ads were incremental.

In a blog post by company CEO Ben Silbermann today, Pinterest announced that they are going to be rolling out advertising with select partners.The announcement comes as no surprise, more of an “it’s about time” actually.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.