National clothing retailer Old Navy launches line of gay pride t-shirts

Old Navy isn’t the first retail chain to ride the gay pride rainbow wave, but it’s likely the largest.

On Wednesday, Old Navy — owned by Gap, Inc. — is launching a line of gay pride-themed T-shirts sized for men, women, and babies, with 10% of the proceeds going to the It Gets Better Project.

I like the idea of moms, dads, and teens browsing in malls across America and unexpectedly coming across t-shirts emblazoned with the words “Love proudly, Old Navy Pride 2011.”

I’m very impressed by these Old Navy tees promoting love and acceptance to the masses.

A notable list of high-end designers — namely Marc Jacobs and Kenneth Cole — have released limited edition t-shirts in support of marriage equality. But Old Navy is by far the largest retailer to do so.

The limited edition Old Navy pride t-shirt collection, priced at $7.50 to $14.50, includes four designs that are available until June 30th.

Update: The t-shirts are expected to be available in these “select stores” only: