The number of people who have told me that they’ve spent money on Facebook ads and they haven’t worked is PHENOMENAL.

Personally, I’ve been using FB ads since 2011 to grow my business, so I KNOW that they work… BUT… that is just ONE TACTIC. One thing to use as part of an OVERALL marketing strategy.

The BIG mistakes people make are:

Paying for advertising BEFORE they know HOW to use advertising to their benefit. (It’s not just as simple as putting up an FB ad and enrolling new clients or filling your events)

Not having a PLAN. You’d be absolutely FLOORED if you knew how many people start marketing without a plan. Without knowing HOW they’re going to actually make money from their marketing

Trying to do a ‘brand awareness’ campaign on a non-existent budget. YOU ARE NOT COCA-COLA. You CANNOT AFFORD to do a ‘brand awareness’ campaign. You do not have the budget for that. People DO NOT need to know your NAME, they need their problem solved…

They aren’t specific around the problem they’re solving for people with their marketing.

Many people try to work it out on their own. Researching, looking, ‘modelling’ ..BUT… most people do not share what goes on BEFORE they implement a particular strategy. So if someone is trying to work out what is actually going on in someone else’s business, 99.9% of the time, they simply DO NOT KNOW what is going on under the surface. Or what they’re testing. Or what they’ve tested before.

The BEST thing that anyone can do when it comes to MARKETING THEMSELVES online is to be themselves. Work out how to plug THEM into their marketing plan, their marketing strategy AND THEN (and only then) would you even CONSIDER paying for advertising.

I am hosting a SUPER FABULOUS AND FUN webclass on the 13th of Dec if you’re in The Fabulous Land of Oz (Australia!!) and the 12th of December if you’re in the USofA and probably smack bang in the middle if you’re in Europe.

Why a LIVE webinar? Because they’re FUN, I can help you while we’re on the call, and honestly, you’ll get a TON more value from me LIVE than you would from a recording that you’ll most likely want to fastfoward or play at double speed. I speak reasonably fast, anyway, so we probs don’t want to do THAT!!!