The appeal: All woman, all the time, Queen B is a walking, talking, singing lady anthem; the best dancer you have ever seen; and the fierce older sister you never had. Except now you do.The demographic: girls who rule the world.

The appeal: Sassy, girly, unapologetic lover of cupcakes and romcoms—this more or less describes Kelly Kapoor, her character on The Office. (She also writes for the show.) Add braininess and one of the most compulsively readable Twitter accounts going and you have Kaling.The demographic: all the would-be Tina Fey crushers, but born after 1980.

The appeal: Aside from her own impossibly chic tomboy style, she simply understands you better than any other designer, sending out clothes season after season that create an ungodly desire in your heart.The demographic: fashion’s bling-free contingent.

The appeal: She’s a Rhodes scholar, the recipient of a doctoral degree from Oxford, and the host of her own show on MSNBC—and when speaking with papers of record such as The New York Times, she’s been known to say things like, “No, duh.”The demographic: liberals with a sense of humor.

The appeal: She’s like the cool girl in the vintage leather jacket with the really phenomenal taste in eighties punk rock—and then you find out she also dashes off novels that win Pulitzer Prizes.The demographic: Brooklyn’s young literary ladies.