Wild Oat Management

Gowan Canada approached us with a handful of important messages they needed to deliver to farmers. As it turns out, when it comes to fighting herbicide resistance there are a lot of things to consider. We worked closely with the Gowan team to truly understand their messages and create a plan that would fit their needs.

The solution involved creating two videos. One to inform growers of the importance of fighting herbicide resistant wild oats while also introducing them to Gowan’s products. And two, to educate growers of Gowan’s best practices for using their products.

In this first video, we combine 2D and 3D animation seamlessly while staying true to Gowan’s existing brand standards. Continuous motion is used to create a natural flow from scene to scene. Subtle sound effects are used to draw viewers in and keep them engaged. Simply put, we set out to make a lot of information easily consumable and interesting!