Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced an official partnership with WinStar World Casino and Resort, one of the largest casinos in the world, making it the exclusive casino of Complexity Gaming. This marks the first time that a U.S. esports organization has designated a casino as their official sponsor.

“WinStar is a preeminent gaming and entertainment venue, and we are excited for them to become our exclusive casino partner,” said Jason Lake, Founder and CEO, Complexity Gaming. “This partnership signals a significant shift in the esports sphere toward making competitive gaming entertainment even more mainstream.”

Esports is the fastest growing segment of media and entertainment and is rapidly gaining traction in the U.S., especially among adult audiences. While ages 18 to 34 comprise the largest demographic, esports viewership is beginning to skew older, with nearly one in three esports viewers being between the ages of 35 to 54. Additionally, online streaming platforms, like Twitch and YouTube have a larger audience base — for gaming alone — than HBO, Netflix, and ESPN have combined.

“The high-energy and competitive nature of esports aligns with our focus on creating unique, high-energy gaming and entertainment experiences for our patrons,” said Jack Parkinson, WinStar general manager. “Complexity’s forward-thinking and innovative approach to one of the fastest growing genres of mainstream entertainment is a natural fit as we look toward remaining at the forefront of the gaming industry.”

As part of this partnership, Complexity players will have access to WinStar’s various amenities, including the hotel, golf courses and concerts, and will make routine appearances at the casino and other events, while WinStar has the option to host biannual boot camps and “meet-and-greets,” where Complexity players could interact with fans and train before large events.

In September, the Dallas Cowboys announced WinStar as the Official Casino of the Dallas Cowboys, making it the first-ever NFL team to announce an official casino designation.

Get The Latest Business and Marketing Related Esports Insights Straight Into Your Inbox

Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff. The esports organization is led by Co-founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity Gaming has won more than 140 championships in nearly 30 game titles over it’s more than 15-year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports.

About WinStar World Casino and Resort

With more games than any other casino in the world, WinStar World Casino and Resort offers more than 8,100 electronic games, 99 tables games – including craps and roulette games, 55 poker tables, two 18-hole championship golf courses, and the 3,500-seat Global Event Center, 65,000 square foot convention center, and the nearly 1,400-room WinStar World Casino Hotel. Owned by the Chickasaw Nation, WinStar World Casino and Resort is located just north of the Texas-Oklahoma border along Interstate 35 and presents unrivaled gaming action 24 hours a day, seven days a week, world-class entertainers and a wide range of restaurants. For more information, go to www.winstar.com or join the casino’s online communities at Facebook www.facebook.com/WinStarWorldCasino or Twitter www.twitter.com/WinStarWorld.