"What the world most needs at this moment is a means of convincing human beings to embrace the whole of the species as their moral community. For this we need to develop an utterly nonsectarian way of talking about the full spectrum of human experience and human aspiration."1... this is exactly what I'm talking about. In this context he is talking about how meditation might be the answer. I'd say it's only part of it. We need a framework that is more familiar to people, like Costco, and guided meditation is one of their services. One of my friends on facebook recently wrote that they wish someone would just tell them what to do, i.e. help them make decisions, and I was like, maybe that should be my angle for my Happiness Service Provider business idea, market it as helping with everyday decisions.1 From his 2006 Article Killing the Buddha, where he argues thatBuddhism’s philosophy, insight, and practices would benefit more people if they were not presented as a religion.