Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Wendy's exec says.

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At this year's international Amdocs OSS Hackathon 2015, digital signage played a key role in unifying a single competition across three continents, keeping competitors from each hackathon site abreast of the competition and allowing them to vote on each other's work.

The City of Toronto is piloting a digital signage project aimed at better informing residents and visitors about the city's mass transit options, helping to reduce the city's carbon footprint and to get people around the city, and City Hall, more efficiently.

Generations Y and Z aren't interested in a rigid, produced brand experiences. They're 'the DIY generation,' and they want to do it themselves. So let them, and let digital signage and interactive technologies help.

A recent digital signage deployment in the Netherlands illustrates how AV is now a tool that can and should contribute to every aspect of an organization’s work, and of the effectiveness of planning ahead and empowering an organization's IT department to lead the charge.

A recent study found that "nearly one in five of those who have seen an ad via digital signage have made an unplanned purchase after seeing an item featured on a screen." It's no surprise then, that many have taken this effective advertising medium and utilized it in an alternative way to provide a new service, wayfinding or directional signage.

So you've successfully deployed a digital signage solution; you've followed all the rules for strategic locations can navigate the CMS software with the best of them — but do you actually know how to reap the benefits of digital signage?

The California Energy Commission's latest foray into proposed regulations to reduce power consumption of consumer electronics devices is targeting computers (both desktop and laptop/notebooks) as well as monitors and signage displays.

Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Wendy's exec says.

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

Digital signage touch and gesture technologies have changed the gamification trend as users can interact with content using their hands and fingers, or even their whole bodies, and easily be drawn into the activity.

The ICX Association earlier this week handed out its 2015 Excellence Awards to 14 winners in the categories of digital signage, kiosk and self-service and mobile, as applied across many vertical markets.