free live broadcasts

What is the school of photography?

The School of Photography is the brain child of Sal Cincotta, a professional wedding and portrait photographer. His goal? To create an online learning center with current, relevant information about photography. And more importantly, to offer a majority of it for free. Why? Because he believes that as photographers, we have an amazing gift to give. But new photographers often struggle with the basics of business, lighting, posing and other key concepts that will enable them to succeed and our profession to thrive. Today’s photographer faces challenges that didn’t exist 20 years ago. Whether you're a newbie or a seasoned pro, there is content here for everyone. The School of Photography is your resource for learning the ins and outs of all genres of photography. Our photography education topics will include wedding photography, senior photography, portrait photography, commercial work and more.

the tools you need to succeed

The School of Photography was created to ensure you have the tools you need to be successful in today’s market place. Not just photography training, but the business training so many people lack and need. From beginner to advanced, The School of Photography offers an all-inclusive curriculum that is guaranteed to elevate your business and your craft.

comprehensive education

This is a no fluff site. At the School of Photography we are about substance and explaining topics in-depth so that you thoroughly understand the concept at hand. When it comes to photography education, we want you to process the information in a real-world way.

Sal Cincotta is an active and working professional photographer. His teachings are about how he attacks those real-world challenges. Not only will he cover the rules and concepts of photography, but he will show you how and when to break those rules to get the results you are looking for.

wedding photography

If you are a professional or aspiring wedding photographer, this is the place for you. This is the core part of Sal’s business. He is an active wedding photographer and is passionate about this genre. When it comes to the business of wedding photography, there is no one more knowledgeable about marketing and sales.

Sal runs a successful studio based on O’Fallon, IL and his teachings are based on those real-world experiences and challenges. Sal will cover wedding lighting, posing, client communications, how to shoot an engagement session, what gear you need for wedding photography, and everything you need to know about a wedding day from beginning to end.

Live photography courses

The School of Photography is proud to offer LIVE education once a month. Join in and watch Sal as he teaches everything from lighting, business, posing and more.

During these LIVE broadcasts, there is nothing hidden. Watch Sal struggle through real-world challenges and (more importantly) watch how he solves the problem.

senior photography

Senior photography is not only fun, it’s profitable. A lot of people believe that senior photography is a midwest thing, but it’s not. Teens all over the world want to look and feel like celebrities.

Sal will show you how his studio, Salvatore Cincotta Photography, photographs today’s teens in a cool and fun way. Today’s teenager wants something more than sitting in front of a fake backdrop on a chair that 10 of their classmates sat on. They want something unique. Something that screams individuality. Sal will show you how to build a senior rep program that will yield a 6-figure line of business for you no matter where you are located.

In addition, he will cover the basics from gear to lighting to posing and everything in between.

ISO | Inspiration. Success. Opportunity.

ISO is all about business. You want to make money as a photographer? Then this is something you need to be part of!

Photography may be an art form, but making money is the Achilles heel of most artists. We all struggle. Why? Because we are artists, not business people. The challenge is, in order to enjoy photography and pay for all that fancy gear, send your kids to college, or take that dream vacation, photography has to be more than an expensive hobby.

If you want to learn how to turn that hobby into a money making machine – then ISO is something you need to join. ISO members get access to Sal, his team, private webinars, and access to a private group where members can interact and get answers to the business challenges we all face.

learn to light

Are you a “natural light” photographer? Yeah, well, we hate to break it to you. That’s lame. As a photographer, you need to know how to use all light sources, not just one.

Lighting strikes fear and panic into most photographers. We are all afraid of what we don’t know and understand. The School of Photography is committed to breaking down lighting into easy to understand chunks. We all start somewhere and lighting is no different.

Most photographers will freely admit that lighting is something you will spend a lifetime mastering. So, what are you waiting for? Let’s get started.