Cricket World Cup site soars high with over 26 mn unique visitors

MUMBAI: The International Cricket Council (ICC) has said that the traffic levels on the official ICC Cricket World Cup 2015 website have seen an upsurge, with over 26 million unique visitors contributing over 225 million page views.

This, the ICC said, is a growth of over 1,500 per cent since the last major ICC event.

Of particular interest has been the brand new ICC Cricket World Cup Match Centre, powered by SAP HANA, which has the fastest live scores available online. It now offers real-time statistics and insights using live and historical ICC Cricket World Cup data to deliver in-depth match analysis to fans around the world.

The video clips of match action have proved hugely popular with fans from more than 200 countries. The total number of video plays across website and app has crossed 24 million.

There has been more interest on social media than ever seen before for a global cricket event. Fans have been able to get closer to the action with exclusive behind-the-scenes access.

On Twitter, there has been the exclusive post-match opportunity to ask the winning captain a question using #AskCaptain. Fans have also used the Google+ Facepaint to show their colours.

The discussion on Twitter around #cwc15 has also been very large, with over eight million tweets sent around the tournament and over 800 million live tweet impressions from the group stages. This comprises a 250 per cent growth in the conversation around #cwc15. The tournament’s match hashtags have also regularly trended on both Twitter and Google+.

Globally on Facebook, 36 million people have generated 341 million interactions. Cricket became a regularly trending topic throughout February and March.

The official ICC Cricket World Cup 2015 app, launched in partnership with Reliance Communications, has seen over 3.35 million downloads. It has topped the charts as the No 1 downloaded sports app in 48 countries.