Ukkö Robotics – “Rova” Brand

ICT & Biotech, Startups

Background

Ukkö Robotics is a Winnipeg startup that aims to transform the traditional barn, making pasture-based farming more accessible and efficient with the help of today’s technology. They specialize in manufacturing an all-in-one autonomous poultry tractor that falls under the company’s Rova Series. With the September 2018 launch of Rova, Ukkö Robotics approached Relish to help them build their brand and develop a comprehensive go-to-market strategy. The goal? Create awareness of the Rova brand through consumer education and a variety of marketing tools and tactics—helping Rova become known in the agriculture sector worldwide.

The Opportunity

Relish implemented an impressive brand strategy that included the development of a logo, tradeshow display, website, video and additional marketing tools. With less than four months to execute the strategy, Relish worked at a fast pace to meet and exceed the expected requirements.

A multilingual e-commerce website was developed to include a calculator for users to determine ROI, optimized website language for SEO relevance and an easy to manage CMS and integrated CRM. Relish developed a video that focused on Rova’s value proposition, utilizing 3D graphics, motion graphics and video footage for use online and at trade shows.

As the launch of Rova grew closer, a media release was sent out to local and national outlets which included key messages about Rova.

The local launch event was a success, attracting over 100 VIP guests and media exposure Canada-wide.

We build results by building relationships.

We are looking for partnerships with companies who desire more meaningful relationships with their brand. Our clients come to us for our creativity, our vision and our values. We maintain relationships as a result of the outcomes of our collaboration.