February 11, 2009 // Franchising.com // Minneapolis, Minn. – Carlson Hotels Worldwide is launching a special "Big Bonus" promotion for travel agent professionals worldwide who book their clients into any of the more than 1,000 locations of Carlson Hotels brands this winter and spring. Effective immediately, members of the look to book® travel agent loyalty program will receive the 50 percent "Big Bonus" increase in look to book points with each client reservation made and consumed. The Big Bonus promotion is open to travel agents who join the program and current members worldwide. It runs through April 12, 2009.

Travel Agency professionals can participate in the Big Bonus simply by booking their clients – via the Global Distribution System (GDS) or online through a Carlson Hotels Worldwide hotel brand Web site - for a stay at any Carlson Hotels Worldwide property. Agents who book clients during the Big Bonus event will earn 15 points for every U.S. dollar spent on consumed hotel bookings, a 50 percent increase from the customary reward of 10 points per dollar.

Agents can redeem their look to book points for a variety of awards including hotel stays, airline miles or prepaid cards to use on anything they wish. Members in the United States can also redeem their points for a wide variety of gift cards from major retailers including Pottery Barn, Borders, Staples and Target. Additional details are available at looktobook.com.

Carlson Hotels launched look to book in 1992. Today, the patented online incentive program is recognized as the industry leader among travel agent loyalty programs. Following a recent upgrade, the looktobook.com site now offers new generation, Search by Map functionality, provided in nine languages; a fresh, contemporary design; enriched communication features and online reward redemption, further enhancing its service to agents worldwide.

About Carlson Hotels Worldwide

Carlson Hotels Worldwide (carlsonhotels.com) includes more than 1,000 hotel locations in 74 countries. Carlson Hotels Worldwide is one of the major business units of Carlson (www.carlson.com), a global hotel, marketing, restaurant and travel company headquartered in Minneapolis, Minn. The Carlson family of brands and services includes: Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM, Park Inn® hotels, Carlson Marketing, T.G.I. Friday's® and Pick Up Stix® restaurants, and Carlson Wagonlit Travel®. Carlson's brands and services employ more than 160,000 people in over 150 countries.

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