Starbucks is planning to launch delivery service. What are your thoughts?

Starbucks did not tip its hat as to when or where the delivery service may be available, but Schultz described “a massive cultural shift in consumer behavior,” taking an oddly aggressive tone in announcing the delivery concept. “We are playing offense here. We understand that there is a macro issue, and a consumer shift. We are playing offense,” Schultz said. “And we began that last year right after holiday, and come this holiday and calendar (2015) we are going to be in a position to win. End of story.”