Sports Illustrated was first published by Time Inc. in 1954 and is now read by over 21 million people every week, out of which 17 million are made. It is the quintessential voice of sport in the U.S. and the magazine has won countless awards for its incisive journalism and stunning imagery. Sports Illustrated India will replicate all of these attributes and is committed to pushing the boundaries of sports journalism. To compliment these values, Sports Illustrated India will be produced to the highest possible print quality by the country’s finest journalists. It takes sports fans deeper inside their passion and has always been the true conscience of sport. It is a confirmation of status for athletes. It’s camera lens goes where no one else can, delivering riveting images of the most amazing moments in sport from far and wide.