Video - ClickZhttp://www.clickz.com/
Video - MediaTwitter Debuts Periscope to Rival MeerkatImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win the video space?http://www.clickz.com/clickz/news/2401672/twitter-debuts-periscope-to-rival-meerkat
http://www.clickz.com/clickz/news/2401672/twitter-debuts-periscope-to-rival-meerkatYuyu ChenThu, 26 Mar 2015 12:53:02 -0400What’s New in Mobile Video?In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies.http://www.clickz.com/clickz/column/2401474/what-s-new-in-mobile-video
http://www.clickz.com/clickz/column/2401474/what-s-new-in-mobile-videoTessa WegertThu, 26 Mar 2015 07:00:00 -0400Unruly Launches Emotional Targeting for Programmatic Video AdvertisingThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad.http://www.clickz.com/clickz/column/2401495/unruly-launches-emotional-targeting-for-programmatic-video-advertising
http://www.clickz.com/clickz/column/2401495/unruly-launches-emotional-targeting-for-programmatic-video-advertisingGreg JarboeWed, 25 Mar 2015 14:31:36 -0400YouTube Video Series Shows Branded Content's SuccessAfter successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-the-scenes series about creating compelling video content.http://www.clickz.com/clickz/news/2399914/youtube-video-series-shows-branded-contents-success
http://www.clickz.com/clickz/news/2399914/youtube-video-series-shows-branded-contents-successMike O'BrienMon, 16 Mar 2015 16:57:14 -04007 Ways to Make Video Ads Work Better for Your BrandVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand?http://www.clickz.com/clickz/column/2399227/7-ways-to-make-video-ads-work-better-for-your-brand
http://www.clickz.com/clickz/column/2399227/7-ways-to-make-video-ads-work-better-for-your-brandBen PlomionThu, 12 Mar 2015 07:00:00 -0400Why Mobile Ad Targeting Can Potentially Be More Accurate Than DesktopMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize on it?http://www.clickz.com/clickz/column/2399251/why-mobile-ad-targeting-can-potentially-be-more-accurate-than-desktop
http://www.clickz.com/clickz/column/2399251/why-mobile-ad-targeting-can-potentially-be-more-accurate-than-desktopFrank SintonThu, 12 Mar 2015 06:00:00 -0400VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. http://www.clickz.com/clickz/news/2398587/video-blackrocks-thoughts-on-marketing-in-a-digital-world-part-2
http://www.clickz.com/clickz/news/2398587/video-blackrocks-thoughts-on-marketing-in-a-digital-world-part-2Yuyu ChenWed, 11 Mar 2015 09:00:00 -0400How Mobile Video Can Drive Advertising Success in the Auto IndustryThe automotive industry is extremely well positioned to engage consumers through mobile video advertising.
http://www.clickz.com/clickz/column/2398658/how-mobile-video-can-drive-advertising-success-in-the-auto-industry
http://www.clickz.com/clickz/column/2398658/how-mobile-video-can-drive-advertising-success-in-the-auto-industryMeera ChopraMon, 09 Mar 2015 18:00:00 -0400VIDEO: BlackRock's Thoughts on Marketing in a Digital WorldIn the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more.http://www.clickz.com/clickz/news/2398575/video-blackrocks-thoughts-on-marketing-in-a-digital-world
http://www.clickz.com/clickz/news/2398575/video-blackrocks-thoughts-on-marketing-in-a-digital-worldYuyu ChenMon, 09 Mar 2015 09:00:00 -0400Content for All – Why Video Is the Great Brand EqualizerNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience.http://www.clickz.com/clickz/column/2398137/content-for-all-why-video-is-the-great-brand-equalizer
http://www.clickz.com/clickz/column/2398137/content-for-all-why-video-is-the-great-brand-equalizerTessa WegertThu, 05 Mar 2015 08:00:00 -0500How Digital Marketers Can Win an Academy Award at the OscarsDigital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz?http://www.clickz.com/clickz/news/2396351/how-digital-marketers-can-win-an-academy-award-at-the-oscars
http://www.clickz.com/clickz/news/2396351/how-digital-marketers-can-win-an-academy-award-at-the-oscarsGreg JarboeFri, 20 Feb 2015 11:36:26 -0500How Should YouTube Celebrate Its 10th Birthday This Coming May?The Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should the company mark 10 successful years in business?http://www.clickz.com/clickz/news/2395744/how-should-youtube-celebrate-its-10th-birthday-this-coming-may
http://www.clickz.com/clickz/news/2395744/how-should-youtube-celebrate-its-10th-birthday-this-coming-mayGreg JarboeTue, 17 Feb 2015 11:13:08 -0500Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video CampaignGreeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to "Put Their Hearts to Paper."http://www.clickz.com/clickz/news/2395198/hallmark-tugs-at-consumers-heartstrings-in-valentines-day-video-campaign
http://www.clickz.com/clickz/news/2395198/hallmark-tugs-at-consumers-heartstrings-in-valentines-day-video-campaignEmily AlfordFri, 13 Feb 2015 09:00:00 -0500What Is Windowing?Marketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-free format.http://www.clickz.com/clickz/column/2394399/what-is-windowing
http://www.clickz.com/clickz/column/2394399/what-is-windowingFrank SintonTue, 10 Feb 2015 07:00:00 -0500Pizza Hut Australia Pulls Vegemite Ad in PR BlunderPizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion.http://www.clickz.com/clickz/news/2393587/pizza-hut-australia-pulls-vegemite-ad-in-pr-blunder
http://www.clickz.com/clickz/news/2393587/pizza-hut-australia-pulls-vegemite-ad-in-pr-blunderSophie LorasMon, 09 Feb 2015 18:00:00 -0500Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015Super Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year.http://www.clickz.com/clickz/news/2394454/facebook-videos-pull-upset-over-favored-youtube-at-super-bowl-2015
http://www.clickz.com/clickz/news/2394454/facebook-videos-pull-upset-over-favored-youtube-at-super-bowl-2015Greg JarboeMon, 09 Feb 2015 15:46:52 -0500Instagram Adds Video Looping to Rival VineFacebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts.http://www.clickz.com/clickz/news/2393770/instagram-adds-video-looping-to-rival-vine
http://www.clickz.com/clickz/news/2393770/instagram-adds-video-looping-to-rival-vineYuyu ChenWed, 04 Feb 2015 14:28:02 -0500Super Bowl XLIX: Ads, Trends, and EngagementA look back at this year's bevy of ads from the big game - the good, the bad, and the ugly.http://www.clickz.com/clickz/column/2393516/super-bowl-xlix-ads-trends-and-engagement
http://www.clickz.com/clickz/column/2393516/super-bowl-xlix-ads-trends-and-engagementMichelle KillebrewWed, 04 Feb 2015 07:00:00 -0500Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime ShowDuring this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look at what to expect.http://www.clickz.com/clickz/news/2393004/google-s-suzie-reider-gives-sneak-preview-of-youtube-s-halftime-show
http://www.clickz.com/clickz/news/2393004/google-s-suzie-reider-gives-sneak-preview-of-youtube-s-halftime-showGreg JarboeFri, 30 Jan 2015 11:10:54 -0500ClickZ's Super Bowl XLIX Ad PreviewThe Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org.http://www.clickz.com/clickz/news/2392307/clickzs-super-bowl-xlix-ad-preview
http://www.clickz.com/clickz/news/2392307/clickzs-super-bowl-xlix-ad-previewMike O'BrienThu, 29 Jan 2015 10:28:59 -0500The Increasingly Big Game Around the Big GameAs we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big game.http://www.clickz.com/clickz/column/2392093/the-increasingly-big-game-around-the-big-game
http://www.clickz.com/clickz/column/2392093/the-increasingly-big-game-around-the-big-gamePaul Bremer Wed, 28 Jan 2015 07:30:00 -0500YouTube Takes on NBC With Own Super Bowl Halftime ShowFor the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz?http://www.clickz.com/clickz/news/2391414/youtube-takes-on-nbc-with-own-super-bowl-halftime-show
http://www.clickz.com/clickz/news/2391414/youtube-takes-on-nbc-with-own-super-bowl-halftime-showMike O'BrienWed, 21 Jan 2015 12:54:13 -0500Twitter’s Foray Into Video and the Visual WebAs Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers.
http://www.clickz.com/clickz/column/2391017/twitter-s-foray-into-video-and-the-visual-web
http://www.clickz.com/clickz/column/2391017/twitter-s-foray-into-video-and-the-visual-webAndy RadovicTue, 20 Jan 2015 18:00:00 -0500Are Super Bowl Ads Worth the Price? Newcastle Says NoNewcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend.http://www.clickz.com/clickz/news/2390092/are-super-bowl-ads-worth-the-price-newcastle-says-no
http://www.clickz.com/clickz/news/2390092/are-super-bowl-ads-worth-the-price-newcastle-says-noEmily AlfordWed, 14 Jan 2015 09:00:00 -0500Facebook Acquires QuickFire Networks to Boost Video DeliveryFacebook strengthens is video marketing capabilities with the addition of yet another custom technology platform. http://www.clickz.com/clickz/news/2389641/facebook-acquires-quickfire-networks-to-boost-video-delivery
http://www.clickz.com/clickz/news/2389641/facebook-acquires-quickfire-networks-to-boost-video-deliveryRoland Moore-ColyerFri, 09 Jan 2015 13:59:24 -0500Can Facebook Rival YouTube's Video Dominance?Facebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future?http://www.clickz.com/clickz/news/2389426/can-facebook-rival-youtubes-video-dominance
http://www.clickz.com/clickz/news/2389426/can-facebook-rival-youtubes-video-dominanceYuyu ChenFri, 09 Jan 2015 09:00:00 -05002 Powerful Trends for the TV Buyer to Consider in 2015In the New Year, TV buyers should take a close look at in-stream video and authenticated viewing.http://www.clickz.com/clickz/column/2389409/2-powerful-trends-for-the-tv-buyer-to-consider-in-2015
http://www.clickz.com/clickz/column/2389409/2-powerful-trends-for-the-tv-buyer-to-consider-in-2015Paul Bremer Fri, 09 Jan 2015 06:00:00 -0500Google to Roll Out Viewability ReportingAt CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its programmatic video marketplace.http://www.clickz.com/clickz/news/2389392/google-to-roll-out-viewability-reporting
http://www.clickz.com/clickz/news/2389392/google-to-roll-out-viewability-reportingMike O'BrienThu, 08 Jan 2015 13:28:46 -0500McDonald's Revamps "I'm Lovin' It" With New Video AdAs the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the elephant in the room: nutrition.http://www.clickz.com/clickz/news/2388953/mcdonalds-revamps-im-lovin-it-with-new-video-ad
http://www.clickz.com/clickz/news/2388953/mcdonalds-revamps-im-lovin-it-with-new-video-adMike O'BrienTue, 06 Jan 2015 16:36:24 -05005 Holiday Ads That Won Social in 2014We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales alike. http://www.clickz.com/clickz/news/2388480/5-holiday-ads-that-won-social-in-2014
http://www.clickz.com/clickz/news/2388480/5-holiday-ads-that-won-social-in-2014Emily AlfordFri, 02 Jan 2015 14:00:00 -0500IKEA Spain's Christmas Ad Creates Buzz Without Being PushyIKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. http://www.clickz.com/clickz/news/2387441/ikea-spains-christmas-ad-creates-buzz-without-being-pushy
http://www.clickz.com/clickz/news/2387441/ikea-spains-christmas-ad-creates-buzz-without-being-pushyEmily AlfordThu, 18 Dec 2014 10:15:38 -0500The Changing Definition of TVThis year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015?http://www.clickz.com/clickz/column/2386909/the-changing-definition-of-tv
http://www.clickz.com/clickz/column/2386909/the-changing-definition-of-tvFrank SintonTue, 16 Dec 2014 06:00:00 -0500YouTube-Style Analytics Make Their Way to AdWords for VideoThe new additions to AdWords for video will help marketers create ads that people choose to watch.http://www.clickz.com/clickz/news/2386944/adwords-for-video-enhances-video-analytics
http://www.clickz.com/clickz/news/2386944/adwords-for-video-enhances-video-analyticsGreg JarboeMon, 15 Dec 2014 14:29:00 -0500Kevin Bacon Hawks Local Goods in New Ad GeneratorNonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. http://www.clickz.com/clickz/news/2386153/kevin-bacon-hawks-local-goods-in-new-ad-generator
http://www.clickz.com/clickz/news/2386153/kevin-bacon-hawks-local-goods-in-new-ad-generatorEmily AlfordWed, 10 Dec 2014 16:06:17 -0500Proactiv Partners With YouTube to Let Vloggers ShineProactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message.http://www.clickz.com/clickz/news/2385940/proactiv-shuns-celebrities-to-let-youtube-stars-shine
http://www.clickz.com/clickz/news/2385940/proactiv-shuns-celebrities-to-let-youtube-stars-shineEmily AlfordWed, 10 Dec 2014 15:11:00 -0500What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014.http://www.clickz.com/clickz/news/2385887/what-were-the-top-10-youtube-videos-ads-and-collaborations-for-2014
http://www.clickz.com/clickz/news/2385887/what-were-the-top-10-youtube-videos-ads-and-collaborations-for-2014Greg JarboeTue, 09 Dec 2014 13:05:00 -0500Fox Strengthens Video Ad Capabilities With LiveRail PartnershipFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties.
http://www.clickz.com/clickz/news/2385174/fox-strengthens-video-ad-capabilities-with-liverail-partnership
http://www.clickz.com/clickz/news/2385174/fox-strengthens-video-ad-capabilities-with-liverail-partnershipYuyu ChenThu, 04 Dec 2014 17:50:38 -05003 Ways Brands Are Using Online Video for Holiday CampaignsThis season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns.http://www.clickz.com/clickz/column/2384924/3-ways-brands-are-using-online-video-for-holiday-campaigns
http://www.clickz.com/clickz/column/2384924/3-ways-brands-are-using-online-video-for-holiday-campaignsTessa WegertThu, 04 Dec 2014 07:00:00 -0500HSBC Leads Hong Kong Bankvertising Sector With Animated Video CampaignHSBC has taken a leap into mobile and video content with an interactive video offering. http://www.clickz.com/clickz/news/2384250/hsbc-leads-hong-kong-banking-sector-with-animated-video-campaign
http://www.clickz.com/clickz/news/2384250/hsbc-leads-hong-kong-banking-sector-with-animated-video-campaignSophie LorasWed, 03 Dec 2014 17:00:00 -0500