Making Email Work: Subject Lines

Let's face it, we all use it. Email is fast, simple and vital in today's business environment. Still, not every email makes its way to your intended receiver and that is a problem.

In today's spam-laden environment, if your email has a blank subject line or the words are not specific and on topic, assume that your email will find its way to electron recycling before it ever lands in a live mailbox. Today's junk mail filters automatically discard emails with blank subject lines or questionable words (and we all know what those words are).

Even if your message gets beyond the automatic guardians, it still has to compete in at least one more obstacle course: the email inbox. The subject line of your email is the title of your message. Like any other media using words, headlines matter. Presented with the following subject lines in your inbox (all for the same basic email message), which would you click to read or select for delete?

BAH

Free Cheese

Business Networking Event at Tradewinds Cheese Emporium

Did you pick “Free Cheese?” Remember that your email is going to a person every bit as busy as yourself. The more direct and to the point that we make our message, the more likely that it will be appreciated and accepted in a favorable manner. Everything you've learned about good business communications applies to email as well as any other kind of business correspondence.

Friday, August 18, 2017

Our Mission

Our mission is to provide well designed and executed websites at reasonable prices.

To make this happen, we believe in the following:

Not all customers want to be internet-savvy when it comes to designing, building and maintaing a website.

We'll listen first, then offer recommendations.

We can talk Geek to our computers, but we will talk English to our customers.

We offer support, not just hosting

Many companies will build a great website. Others will give you a good
hosting plan. Go somewhere else and get your domain registered. Then,
as time goes on, who makes sure that the software used to manage your
website stays current? Is the content and data used on your website
being backed up regularly? Who restores your site if it gets hacked?
All Nutmeg Web Service plans are support plans, not just hosting plans.
For a low, monthly fee, we take care of everything from basic hosting
to routine site maintenance. Hey! We even offer free training!

Does a nickel matter?

For several years, we priced our support and hosting plans at $9.95, $34.95 and so on. But frankly, we think the practice of knocking off pennies to trick the brain into thinking smaller numbers is just silly. You're smart, we try to be intelligent. So, from now on, our plans will be rounded to whole numbers, like $10, not $9.95. Yes, it gives us a five cent raise. If you think this is a mistake on our part, please drop us a note via our contact form to tell us why.