Freelancing requires meeting people, and conversations can sometimes need a little nudge to get going. It has come to my attention that my handlebar moustache is a bit of an ice-breaker, but the 2013 Just For Men National Beard and Mustache Championships featured some real glacier-destroyers.

This is the first article in The Art (and Design) of War series, and considers the first chapter of The Art of War:The Making of Plans. Sun Tzu effectively lays out the core principles that will bind his teachings throughout the rest of his work, and I do my very humble best to apply them to the modern world of Freelance Graphic Design.