Don't Get It

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Don't Get It

Britian's Wall's ice cream company says the failure of British humor to travel forced the company to abandon a decades-old tradition of printing jokes on its popsicle sticks. "We export to other countries, and other countries can't understand our jokes," a Walls spokeswoman said. The decision, which followed complaints from Germany, means that non-British ice-cream eaters will no longer be confronted with lines like "What lies at the bottom of the sea and shivers? A nervous wreck." The jokes that delighted generations of British children had become something of a national institution. Strong demand during the summer months meant the company could not ensure that ice cream – without jokes – would not be sent abroad to those countries that wouldn't understand the jokes.