Start with Duplicating Human Excellence when Making a Successful Business…

Making a successful business these days has a lot to do with modeling after a successful personality. Successful people seem to have unconscious competence, a naturally successful personality, because getting dressed to impress just doesn’t do it anymore. People will see through the BS every time, and they want what’s real. Gone are the days of melodrama, and make room for a reality show on every celebrity out there! A true “successful personality” acts with unconscious competence.

But just how do you attain a “successful personality?”

The easiest way is to simply model after someone who is successful. Now, this is easier said than done. But I’ve laid out for you three easy steps to follow, once you find that successful personality you want to model after.

First, examine your successful personality model’s belief system…

And change your beliefs to match theirs. Most successful personally models out there have similar belief systems. Although they come from various religious backgrounds, the core belief is the same: the law of attraction. Almost every spiritual book out there has scriptures to back the law of attraction, so you can find a successful personality who may be Christian, Jewish, Muslim, Buddhist or other and they all tend to believe that they need to take on responsibility for their own actions. When you can assume responsibility for the things that have happened to you, and when you can admit that the life you’re living today was created as a result of your own actions, then that gives you extreme personal power to change the outcome of your life! Also, making a successful business has to do with believing that there is no such thing as failure. You may not always accomplish the goal you set out for on the first try, but you did succeed in creating a result. From that result, you can learn and try again. Colonel Sanders himself didn’t even set out to start his business until the age of 65, and he received 1009 “no way get out of here old man” responses to his attempt to sell his recipe before he received the first “yes, I’ll use your recipe”. See, he never failed; he only generated 1009 “results” to learn from to bring him his first open door for making a successful business. One thousand nine negative responses! Who has that kind of motivation? A successful personality does!

Second, examine your mentor’s syntax for making a successful business…

What do I mean by this? Syntax refers to the order of thinking and acting. For example, some people respond to a given stimulus without thinking, and others think it through first. Some people will never make a decision without “sleeping on it”. Others will go with their gut feeling. You can tell if a person is thinking or remembering by the body language and direction of the eyes as they contemplate a problem, create a story or try to remember something in their past. A successful personality will handle problems with ease, almost seemingly not getting at all upset, but rather embracing the problem as a challenge and a chance to learn, analyzing the problem logically so as to act in the best way possible.

Third, examine the physiology of your successful personality model….

This means the way they move, breath, act, their eating and sleeping habits. Increased physical energy alone can be attained simply by changing one’s personal dietary habits. Find out what your role model does to get the creative juices running.

Making a successful business has everything to do with taking action!

You have to stretch yourself. I’m sure you’re aware that, when working out or training to run, you can’t train yourself to run further until you make yourself go just a little bit past your comfort zone each time you run. When you get to the point of thinking you might collapse, but then you convince yourself to push on… that’s when you can train to go the extra mile. This it not only fact in physiology, it’s a metaphor for stretching yourself by getting past your comfort zone just a little bit to achieve higher chance of making a successful business.

“Making a successful business” can be achieved by absorbing your mentor’s successful personality…

It seems to work like osmosis, but the more you listen to audio recordings from a known successful personality, the more you become like that person. Over time, you begin to find yourself thinking, acting, and talking with the same confidence.

What Are You Missing? Start-up executives can become too close to the project, to busy managing the minutia, and stretched too thin due to lack of staff, time and financial resources to notice the flaws in their plans. In most cases, the work is extremely hard and requires numerous, long hours that turn into days and then turn into months. It becomes difficult for the Founders, and executives to stay focused on the critical tactics and strategies necessary to lift their company to the next phase in growth.

Meetings with trouble-shooting Consultants or venture Coaches can help Founders navigate through the challenging times and rough waters of launching a startup. Experienced Consultants know how to walk the fine line between enthusiastically recognizing the business model and market potential while offering critical consulting advice and strategic planning. Founders need to recognize that the Consultant’s analysis and criticism is a strategic necessity for the realization of the company’s short term and long term potential. Moreover, a good Consultant will be able to quickly assess the strengths and weaknesses of the plan and zone in to recognize the problems or blockages – good Consultants are natural trouble shooters and problem solvers. Founders need to recognize when their plans are not being realized and take the risk by hiring and paying for an outsider who can become a part-time addition to the company’s strategic capital.

In a recent meeting with confident and enthusiastic Founders of a promising startup business, let’s call it The Glick Company, and myself (a business venture consultant), it became evident that the Glick’s Founders were overlooking and not performing on several critical issues in their plan.

In this case, the Glick executives had an incomplete product launch and capital strategy. They were busy working on the product refinements and hoping for one large customer that they were not paying attention other critical problems. Collectively, the Founders could not “see” some of the problems that were blocking the progress of their company. One of the two Founders determined outside advice was critical for the company to reach its potential. Many of the strategic pieces were in place, but the firm lacked the cohesive tactical and execution plan in several areas.

After a meeting and several telephone calls, the consultant identified that the Glick Founders had not tested the product in the marketplace, put together any other pricing or marketing strategies (besides the one large deal), did not have a strong capitalization plan in place and were not aware of how to take advantage and re-position their strengths for an upcoming investors meeting. There were workable solutions to their challenges, but it took an outsider to recognize the challenges and provide a vision and a plan for the executive management team to follow.

During the two hour meeting between the Glick Founders and the Consultant, the payoff was recognizing what was not working and how to avoid additional, future problems.

The meeting ended with several new ideas, plans and strategies for the Glick team to implement. The product was to be tested in the market place; the Founders would have very useful and accurate feedback from a qualified focus group. Marketing materials outlining the features and benefits of their product were going to be developed. The Glick sales team was to begin marketing the product to the top 1000 qualified buyers to try to obtain Letters of Intent and fill the manufacturing pipeline. Back up manufacturers in place were to be found and pricing guidelines and models were to be implemented. We determined ways to best present the company, the team strengths and the progress at an upcoming investors meeting to ask for additional capital investments. Each of the solutions became milestones towards the progress of launching the product in the marketplace.

Would this outcome have been the same without hiring a Consultant or a Coach? It is hard to say, but the Glick team was extremely pleased with the time and money spent working through some of their strategic challenges and determining new solutions to existing problems. Within a week after the meeting, I received a email from the Founder stating that the investor meeting went well and additional capital was raised. This was the best news I could hope for….