Smartphone Apps have taken the smartphones world to a new level. App Store Optimization (ASO) is the new buzz in marketing for these apps on Apple and Android stores. It help users to easily find the apps that are of higher ranking comparatively to others in Apple's App Store and Android. It involves following factors :

Well.. Just wanted to share with all in this forum .. It is the hot topic these days and everyone should know :)

04-09-2012, 01:48 AM

iPhoneapps

Quote:

Originally Posted by merryscanlan

The term ASO means Application Store Optimization. Every smartphone or Android-enabled device uses apps that cater to every need of the user. Now when you open an app store, you are flooded with millions of apps, some extremely high rated, some moderately rated and others with no rating at all. However, every user is hungry for an app to meet his desperate need. Now considering the bigger picture, when he opens an app store be it the Apple’s app store or the Android’s, he might need help with regard to finding the perfect app. Boom! And the term “ASO” a.k.a App Store Optimization was coined to enable users to select from only those categories that have a higher ranking than the others.

Yea ... a complete definition of ASO .. :)

04-09-2012, 02:09 AM

jhonpaul

The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization (ASO) can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. Algorithms aren’t as advanced yet and the competition is still discovering ways to game them.

04-12-2012, 08:49 AM

iPhoneapps

Quote:

Originally Posted by jhonpaul

The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization (ASO) can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. Algorithms aren’t as advanced yet and the competition is still discovering ways to game them.

very well said... these smartphone apps have taken the mobile industry to a new level and all those who are associated with mobile apps development should know about this new way of optimization ... !!

very well said... these smartphone apps have taken the mobile industry to a new level and all those who are associated with mobile apps development should know about this new way of optimization ... !!

The term ASO means Application Store Optimization. Every smartphone or Android-enabled device uses apps that cater to every need of the user. Now when you open an app store, you are flooded with millions of apps, some extremely high rated, some moderately rated and others with no rating at all. However, every user is hungry for an app to meet his desperate need. Now considering the bigger picture, when he opens an app store be it the Apple’s app store or the Android’s, he might need help with regard to finding the perfect app. Boom! And the term “ASO” a.k.a App Store Optimization was coined to enable users to select from only those categories that have a higher ranking than the others.

05-08-2012, 06:16 AM

adumpaul

App Store Optimization (ASO) is the process of moving your mobile app up in the Top Apps rankings and search results rankings within an app store (iTunes App Store, Android Market, etc). It's like SEO for mobile apps.

App Store Optimization is like SEO - but for apps. ASO helps your app get to the top of search inside the App Store for important keywords. The process of ASO involves optimizing your app keywords, title, description and most importantly user feedback (reviews and ratings) for specific keywords that can drive downloads for your app.