In this paper, I construct noncompact analogs of the Chern classes for equivariant vector bundles over complex reductive groups. For the tangent bundle, these Chern classes yield an adjunction formula for the (topological) Euler characteristic of complete intersections in reductive groups. In the case where a complete intersection is a curve, this formula gives an explicit answer for the Euler characteristic and the genus of the curve. I also prove that the higher Chern classes vanish. The first and the last nontrivial Chern classes are described explicitly. An extension of these results to the setting of spherical homogeneous spaces is outlined.