Intel's new CEO shakes things up

Brian Krzanich outlines re-org in internal memo two days after taking the helm of the world's biggest chip maker.

Newly minted Intel Corp. CEO Brian Krzanich wasted little time putting his stamp on the company he has worked for for more than 30 years. After officially being handed the reins at Intel last week with the retirement of Paul Otellini, Krzanich sent out an internal memo Monday outlining some pretty significant structural changes.

The memo—which has not been released externally—was reported Tuesday (May 21) by the Reuters news service and other organizations. Intel spokesman Chuck Mulloy confirmed the existence of the memo and walked through the highlights of the structural changes to EE Times.

Mulloy said he has heard from people outside Intel that they were surprised by how quickly Krzanich moved to shake things up. He characterized the swiftness as typical of Krzanich's personal style. Mulloy said Krzanich made it clear during last week's Intel shareholder meeting and in subsequent interviews that he is a man of action more than a man of words.

"He's not much for talking about what he's doing. He's more about doing it," Mulloy said.

The structural changes—which call for more of Intel's groups to report directly to the CEO—are designed to shorten lines of communication and put Intel in position to move more quickly, Mulloy said. The changes support Krzanich's four overarching goals—to continue driving sales of PC processors, move aggressively into mobile computing, accelerate growth in the data center market and continue Intel's leadership in chip manufacturing technology, Mulloy said.

"It's about moving quickly, being decisive, identifying markets sooner and moving more quickly to be there," Mulloy sad.

The memo also apparently cleared up an issue that may have been misperceived in some corners. Renee James, Intel's newly appointed president, reports to Krzanich. "She works for him," Mulloy said. "It's not two in the box."

Some had taken Intel's appointment of a president along with naming Krzanich CEO as a sign that the two would share power over the company. But Mulloy noted that James is not the first president in Intel's history—the company simply did not have the position over the past eight years because Otellini never appointed one.

I invented a CPU cooler - 3 times better than best - better than water. Intel have major CPU cooling problems - "Intel's microprocessors were generating so much heat that they were melting" (iht.com) - try to talk to them - they send my communications to my competitor & will not talk to me.

Winners of major 'Corporate Social Responsibility' awardS!!!

Huh!!!!

When did RICO get repealed?"

INVENTORS - DO NOT TRUST INTEL!!!

BTW, I have the evidence - my competitor gave it to me.

BBTW, I am prepared to apologise to Intel if;

• They can show that the actions were those of a single individual in the company, acting outside corporate policy, and:

By your own words: What happens to a brilliant person who just happened to be born into a poorer family (particularly cash-poor - they may own land that will last forever, but cash flow is low), or in a different part of the country, or with a particular philosophical/religious orientation? They won't go to the "typical" top tier colleges. Does that make them less brilliant?

"Outside of x86 they have failed..." And how many x86 PCs is the world still buying every day? I agree it would be good to get some of their eggs out of that one basket . . . unless they believe in the advice to "watch that basket"!

If he has been at Intel 30 years, he graduated before degrees *existed* in most of the subjects of his employees' degrees. So what? The bigger question is, what has he been doing for the last 3 to 5 years?

Good one Dylan! That type of cynicism has no place here. Some of my best teachers in the industry have been technicians with NO degree, not PhD's!
I think the changes should be given enough time to take effect and produce results at Intel.
MP Divakar