Advertising in Brazil

Advertising in Brazil

Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Product Description

Advertising in Brazil

Summary

Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

– The advertising industry consists of agencies providing advertising, including display advertising, services.
– The Brazilian advertising industry had total revenues of $124.7m in 2017, representing a compound annual growth rate (CAGR) of 6.3% between 2013 and 2017.
– The food, beverage & personal/healthcare segment was the industrys most lucrative in 2017, with total revenues of $22.5m, equivalent to 18.1% of the industrys overall value.
– Large scale sporting events such as the FIFA World Cup in 2014 and the 2016 Olympic games have helped fuel strong growth in the Brazilian advertising industry, as spending has boomed.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Brazil
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Brazil
– Leading company profiles reveal details of key advertising market players global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Brazil advertising market with five year forecasts