The Tech Equestrian

Welcome to the new normal. Technology is everywhere and effects everyone and everything. To keep up with the changes and information that impacts the equestrian world, I hope you will enjoy the stories, profiles and insights this blog features. In addition, stay connected on social by joining the Twitter, Instagram and Facebook pages!

Buying a horse is like buying real estate,” said founder and CEO, Alison Koenig, who launched the app in 2017. “Purchasing a horse is a significant investment and like walking into a house and getting the feeling ‘this is the one,’ when you sit on the right horse, it makes all the other one’s pale in comparison,” she added.

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