OMG these designs look so fab and are simple, yet stunning. I just had to share them. The brand is called Raffia and was founded in 2013 by Madonna Kendona-Sowah. Being herself from the North of Ghana, Madonna wants to give more visibility to the textiles of this region like the “Gonja cloth” or “batakari”…. [ Read more ]

So while I am writing this it is 90 Fahrenheit and super hot and humid in New York City. And even though today is a tiny bit too hot, I am loving the Summer and I don’t want to think about any other season. However, this photo shoot by Emma Summerton for W Magazine made… [ Read more ]

Yoga pants are trending. I just recently read an article on the stylish sportswear phenomenon that drives nearly every brand to produce a sports line or offer yoga pants, to cash-in on the trend. Spearheading the yoga pants market is lululemon. A colleague first told me about the brand last year and stated that they… [ Read more ]

During Mercedes-Benz Fashion Week Berlin, Africa Fashion Day Berlin (AFDB) presented emerging designers with African background to Germany’s fashion capital. At one of Europe’s largest fashion fairs, the PREMIUM International Trade Show, the collections from Alexandra Tamele, Gloria Wavamunno and Adama Paris were exhibited. AFDB stands out from other Africa-focused fashion events in Europe, as… [ Read more ]

I just discovered this cool collection by the Paris-based brand Bazara’ Pagne. Inspired by a trip to Togo the designer titled their latest collection “EDZIME” – which apparently means “from the heart” in a Togolese dialect. I really really like this collection! The designs look like a mix of Africa-inspired prints with a vintage twist… [ Read more ]

APiF: Please introduce yourself. Patricia Miswa: My name is Patricia Miswa and I’m the founder and editor in chief of Afroelle Magazine, a digital magazine that celebrates women of African heritage in Africa and the Diaspora. I’m passionate about storytelling and its power to bring change. I’m also a freelance creative designer, writer and consultant… [ Read more ]

DJ Mix it – Djane Poppy Ntshongwana is showcasing some hot prints and styles for summer. The campaign is actually by the Italian footwear brand Superga and was created to run in South Africa. But to be quite honest – the shoes are the last thing I noticed when looking at these images ;-) Love… [ Read more ]

Pitti Uomo is the most important international event for menswear and men accessories. To highlight rising stars in fashion, the organization created a guest nation project. In co-operation with ITC Ethical Fashion Initiative the project focused on the African continent and was titled “Constellation Africa“. So on the 18th of June, the following young and… [ Read more ]

APiF: What is Styled By Africa and who is behind it? Styled By Africa: Styled By Africa (SBA) is an online content and commerce platform. We – Alae Ismail and Kiran Yoliswa – started out the blog together in 2012 and evolved the concept to include the boutique in 2013 after winning a young entrepreneurs… [ Read more ]

Palm leaves are hanging in all stores of NYC and every online shopping platform – in different shapes and shades of green. What happened? How did the palm leaf print get trendy again – or did the leaf never leave? I stumbled over several posts about this tropical print that are at least two years… [ Read more ]