How Divya Spandana Has Turned Around Congress’s Social Media Game

So much has been spoken about Congress’s fresh social media upward thrust, in particular the shift in tone, language and promptness of Rahul Gandhi‘s tweets. Many are hailing Gandhi asan emerging social media celebrity, courtesy his witty tweets and sharp assaults lately. Whilst it is true that reputation on Twitter or some other social media web site does not ensure electoral good fortune. However it is without a doubt a just right get started for a birthday party and a pacesetter of which obituaries have been written even till few months in the past. Now not best has Gandhi and the Congress having the ability to carry a few vital exchange of their social media technique. They have got additionally been ready to seize the narrative within the virtual area which was once till lately being ruled via the ruling Bharatiya Janata Celebration.

The differently digitally savvy BJP too has began to really feel the pinch and is making an attempt onerous to conform to this surprising exchange in narrative.

This impressive good fortune tale may also be attributed to Former MP from Mandya, Divya Spandana, who may be identified along with her display screen identify Ramya. She’s the present Head of Social Media and Virtual Communications of the Indian Nationwide Congress. Termed a amateur all over her appointment, Ramya was once handpicked via Congress Vice President Rahul Gandhi to take over the reigns of the birthday party’s lack luster social media in Might 2017. In lower than 5 months, she has now not best proved her credentials but additionally became the tide totally for the grand outdated birthday party on social media. The differently digitally savvy BJP too has began to really feel the pinch and is making an attempt onerous to conform to this surprising exchange in narrative.

Query is, if Gandhi and his social media upward thrust is so insignificant, why does the Modi executive really feel the wish to box senior ministers to counter him?

This may also be witnessed with the jittery behaviour of many senior ministers of the Modi executive who appears to be on an openly defensive mode. Pattern this. For each tweet accomplished from Rahul Gandhi’s care for this is important of the Modi executive, Smriti Irani would in an instant counter it with some other tweet as though on cue. Whether or not it warrants the stature of a cupboard minister to come back all the way down to trolling on social media is a special debate altogether. Query is, if Gandhi and his social media upward thrust is so insignificant, why does the Modi executive really feel the wish to box senior ministers to counter him? Irani who had as soon as known as Rahul Gandhi a ‘failed baby-kisser’ by the way misplaced the Amethi Lok Sabha elections in 2014 to the Congress scion. Reasonably an underestimation I should say.

Now not best on Twitter, senior ministers like Smriti Irani, Piyush Goel and Nirmala Sitharaman have pop out to assault Gandhi via maintaining common press meetings. If anything else, they have been ceding extra flooring and a spotlight via doing so. Even within the absence of a struggle, their behaviour is giving the citizens a way that the ruling birthday party is getting jittery and defensive. Apparently, a recent story done by ANI claimed that Gandhi’s upward thrust on his Twitter following, which jumped from 20 lakhs in Might to almost 37 lakhs, throughout the subsequent two months may also be attributed to bots. Similar was once claimed for the prime quantity of RTs that Gandhi had attracted, even crossing in style leaders like Narendra Modi and Arvind Kejriwal who’re essentially the most and 2d maximum adopted Indian politicians on Twitter respectively.

In politics, it’s belief greater than fact that issues.

Now although we have been to imagine that what the tale claimed is right, it rarely makes any distinction as in politics, belief issues extra. For that subject, a Twitter audit of Top Minister Narendra Modi’s Twitter account means that out of his 35 Million plus fans 13 Million are actual the place as with reference to 22 million are pretend or bot accounts. As per a CNBC report, with reference to 48 Million accounts on Twitter are bots. So out 48 Million of the ones, if just about 22 Million belong to Modi. You’ll be able to believe the magnitude of the smokescreen created via the ruling birthday party to focus on the recognition of the Top Minister on Twitter. However as discussed previous, in politics it’s belief greater than fact that issues.

The moving dynamics with rising palpable anger towards the federal government and it is insurance policies helps the grand outdated birthday party script it is good fortune on social media. With fascinating infographics, statistics, truth exams and suggested and witty responses, the Congress appears to be profitable the virtual recreation as of now. Many would possibly really feel that the euphoria is a long way fetched but it surely obviously is helping in development a reputation belief for Gandhi. Specifically at a time when elections are due in Gujarat and Himachal Pradesh in addition to Rahul’s elevation to the Congress President’s publish. We mustn’t put out of your mind that this isn’t limited best to social media, however virtually all mainstream information channels and newspapers have debated and mentioned this surprising exchange in dynamics. Which in flip, leads to an entire media blitzkrieg in spreading the message to the hundreds that Rahul Gandhi has totally reworked himself as a mature baby-kisser.

This has made the ruling birthday party extraordinarily fearful because it is going towards their technique of portray Gandhi as a amateur and a failed baby-kisser

The affect may also be observed on flooring given the massive choice of crowds that he is drawing in all his rallies in Gujarat the place he is singlehandedly operating the marketing campaign. This has made the ruling birthday party extraordinarily fearful because it is going towards their technique of portray Gandhi as a amateur and a failed baby-kisser. However this renewed vigour with which Rahul Gandhi and the Congress birthday party is preventing the combat each at the social media and on flooring is a welcome exchange. The citizens appears to be receiving it definitely. Whether or not it translate to a electoral victory is one thing that we’re going to have to attend. However numerous credit score for his or her impressive upward thrust on social media must be given to Divya Spandana who appears to be doing a marvelous activity. Let’s examine if they are able to maintain the momentum and whether or not it delivers them electoral dividends within the close to long run.