Australian Made, Australian Grown (AMAG) campaign Chief Executive Ian Harrison says it is vital now, more than ever, that shoppers think long and hard about the broader implications of their purchase choices.

Research shows Australians have a clear preference for local products, not just in food but also for Australia’s wide range of manufactured goods. The rising dollar is putting an increased pressure on Australian growers and manufacturers. Businesses need to restructure their practices in order to remain competitive in export markets and compete against cheaper imports.

Mr Harrison adds that moving production offshore results in loss of training and experience for young people. The onus is on shoppers to make the right decision and seek out products endorsed with the AMAG logo when making purchases.