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Marcos Ramirez

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Executive Master in Digital Transformation & Innovation Leadership

Digital is shaking the status quo in every area of business and digital technologies are changing the very nature of what it means to do business. The pressure to innovate is enormous because tech-based innovation is not a choice, nor a one-time shift to be survived – but a wheel set in motion that will continue to demand constant change, continuous innovation, and unrelenting forward-looking leadership. The Executive Master in Digital Transformation & Innovation Leadership is a pathway for mid- and senior-level business professionals to “up-skill” and become the innovators and digital transformers that companies need.

Career World

Spark

Format

Part-Time

Location

Madrid, Shanghai & online

Language

English

Start date

June

Duration

13 Months

UNIVERSITY PRIVATE DEGREE

This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology. More Information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

A program tailor-made for the real world

HST hand-crafts programs using methodologies that put innovation and the needs of the real world of work at the forefront.

Sustainable innovation

You will go through the digitalization journey, learning how technologies and innovation methods are changing business, setting up your own digitalization strategy and lead its execution in your company.

First-class faculty

The program´s faculty understands how industries are being disrupted, and from them you will learn how you can lead the transformation in your sector.

Real-world disruptions require real-world solutions

You’ll have practical classes and learn about real digital transformation cases, how they are reshaping their industries and building the digital operative model.

It’s only up from here

The workload is designed to allow you to study as you work, earning you over the course of 13 months an Executive Master degree that you will carry with you for the rest of your career.

Married with three kids, strongly supporter of inclusive leadership as a powerful tool to improve business results.

EXPERIENCE: Executive experience in: Alcatel(Nokia) (1992-1995), Vodafone (1996-2006) where one of her responsibility was CIO and Product Engineering, Telefónica (2006-Oct2017), where she was CIO and general manager of services development, being part of executive board in Telefónica Spain since 2009.

Now, she is Non-Executive Director in Sacyr April 2018), and in AEDASHOMES (October 2017), where she leads technology commission. In both boards, she is a member of CNR.

She is Global Advisor in CAST software, and helps some entrepreneurs as advisor.

She firmly believes the importance to boost the woman rol in technology, and the understanding of how technology can improve society, being an active member in several fora. She is part of Cionet Advisory Board, member of CIO Executive Board.

She was awarded as “Engineering of the year 2016”, by COIT/AEIT, “AUTELSI Award” by her career in TIC 2017, and “Digital Leader 2016” by Cionet.

Why an Executive Master in Digital Leadership & Transformation?

The pressure to innovate is huge

"40% of today’s businesses will fail in the next ten years, and only 30% of those attempting to transform themselves digitally will succeed" - CEO of Cisco Systems.

Amazon’s use of data analytics, AI and robotics is expected to increase its US online retail market share from 34% to 50% by 2021.

FORTUNE, April 10, 2017.

The digital economy is disrupting businesses, industries and entire value chains. The proof is everywhere... cutting-edge businesses are reshaping the consumer marketplace.

Bill McDermott

Chief Executive, SAP

Digital transformation in the Oil & Gas sector could generate up to $170 billion in cost savings for customers, while reducing emissions.

World Economic Forum and Accenture

Digital Transformation Initiative, 2017.

Main disruptions for businesses in next 5 years are in this order: technology change( IA, Robotics, Blockchain…), new customer behaviors, regulation changes, increase number of competitors.

PWC 21st Worlwide CEO Survey

Constant change and continuous innovation are a must

CEOs want to go digital but struggle to get there

Only 15% of CEOs are executing a digital strategy, even though 90% agree that the digital economy will impact their industry. (MIT Sloan and Capgemini)

Almost 80% of CEOs think technology will have significant impact or reshape their industry over the next 5 years. 56% of CEOs across all sectors predict a large existing player from another industry will move into their industry.

PWC 21st Worlwide CEO Survey

2018

Making transformations happen despite the obstacles

Make no mistake, business success via innovation and transformation isn’t really about tech, it’s about leadership.

Discover more about the program

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At IE School of Human Sciences and Technology, education is a valuable investment that provides lifelong returns. Let us help you and be a part in your financial plan through scholarships, fellowships or loans.