Building brands in a changing society

Posts tagged ‘Social Responsibility’

What better way to create a dialogue about social and environmental issues than to take advantage of the social media platforms? With a growing universe of options, the challenge has now become choosing the right vehicle.

Sustainability may have become a mainstream concept but it’s not an easy fit within a brand strategy. From first identifying the issues that matter to finally taking a message to market, it’s a long distance for a brand to journey.