KD IS NOT NICE

This retail experience campaign was created for the launch of NBA player Kevin Durant’s fifth Nike shoe, the KD V.

For this project I was part of a team of four retail experience designers. As a team we executed on this campaign in five weeks. Below are shots of the campaign from various Footlocker store locations across the nation.

The art direction for this project was to show Kevin Durant as a detective and double as the suspect wanted for the crime of too much dunking. A comedic, yet interesting direction for a shoe campaign that turned out spectacular. See the shots from various Footlocker locations below. Note: poster photography was provided by Wieden & Kennedy.