Thursday, October 9, 2014

There’s been a misconception about
responsive web design; it’s not simply a fad wasting time and effort. Responsive web design –
developing sites that are visually pleasing on both desktop and mobile devices
simultaneously – has embedded itself into our digital lives. For marketers,
ignoring this newfound necessity may result in higher bounce rates, limited
online exposure, and fewer conversions. With more and more people turning to
mobile searching and shopping, now is the best time to commit to a responsive
mobile site.

Top
Reasons Responsive Mobile Sites Are Now a Must

Browsing from
phones and tablets outranks desktops.
People surf the web at restaurants, grocery stores, and nearly anywhere else. Even
inside the home, it’s often quicker to search on a mobile device than to boot
up a desktop.

As
social media platforms continue to solidify themselves as major sources of
referral traffic, it is clear that websites need to appeal to these users.
Because the majority of social media activity takes place on tablets and
smartphones, it’s important to format websites in a way that enhances the
mobile experience.

With a 60 – 100% conversion
rate for many companies that switch over to responsive web
design, it’s a no brainer. So many companies see immediate increases to
conversion rates shortly after creating a responsive mobile site that it’s safe
to say you’re losing money every
day your company goes without one.

Internet
users are either becoming accustomed to fast-loading sites or simply impatient.
Regardless of which is true, having a fast, responsive website is important.
When loading a desktop site on a mobile device, load times typically take much
longer. However, with a designated mobile site, loading takes a fraction of the
time.

Effective Lead Generation with Responsive Design

While full website design still has its
place in desktop browsing, responsive mobile sites are a necessity in this
digital landscape. Consumers are flocking to newer, faster smartphones and tablets in droves. This creates a
unique advantage for businesses and provides an opportunity to create
incredibly effective lead generation landing pages that drive traffic and
enhance engagement.