19 Nov 2011

Facebook will increase the distribution for Sponsored Stories by
allowing them to run in the ticker across the site, ClickZ News has
learned. Since the ticker — a lightweight newsfeed seen on the upper
right-hand part of Facebook.com — was launched in
August, the social context ads had been running only via the app
ticker for Facebook games.
In an email earlier today, Annie Ta, Facebook spokesperson, said,
“Starting on Monday, we are continuing to slowly roll out Sponsored
Stories in [the] ticker across Facebook. Sponsored Stories help people
see more relevant marketing on Facebook and they can be twice as
engaging as ads on Facebook.”
The Palo Alto, CA-based digital giant launched Sponsored Stories during January, and the ad units have become an
important focus of Facebook’s pitch to agencies, brands, and political marketers.