New jj Song/Video: "Baby"

Swedish label Sincerely Yours just uploaded a new video with the catalogue number/title "YOURS0122 baby" to their site. (Via Gorilla Vs. Bear.) The music sounds like enigmatic pop group jj under an Auto-Tuned haze; the naturalistic video shows a young horse nursing. It's all quite peaceful and lovely. According to Gorilla Vs. Bear, the song was inspired by Swedish goofball rappers Lorentz and M. Sakarias, which is amazing.

Of course, like almost everything involved with Sincerely Yours, there's an air of mystery here. There's no clear indication that this is an actual jj song. The Swedish text that accompanies the video translates to: "we do it because we can." Yes they do.