Ethical Promotion

Brands showcase food integrity with boldly ethical advertisements

Implications - Taking a stance on food transparency, brands and local organizations are turning to ethical advertisements to showcase a sense of awareness. Referencing concerns over GMOs and unethical farming, these advertisements seek to tackle consumer apprehensions around food by offering clear alternatives and solutions. These examples not only showcase a bolder take on food integrity, they also reveals a desire for more transparency in everyday marketing.

Workshop Question - How can you take the pitfalls of your industry and make them work to your benefit through authentic marketing?

Only Organic recently released an eye-opening campaign that illustrates the damaging effects of sprayed and pesticide-infused foods. The ad features a group of children who perform in a seemingly... [More]

The Stella McCartney POP perfume is an ethical brand that does not use any animal testing or any products for its creation.
The English fashion designer recently promoted the perfume with a short... [More]