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Changing Patterns In Mobile Application Usage

By [x]cube LABS

Published: Nov 24 2011

The mobile application usage has also undergone a major change in the last one year. With the collection of smartphone applications in app stores expanding, both in terms of numbers and categories, there has been changing of positions in the app ranking chart. Music & Entertainment led the application categories in October, ranked by impressions, with productivity and tools applications; and books & references being the new entrants in the list.

The latest ranking by Millenial Media clearly demonstrates that mobile devices have now expanded their scope. It’s no more only about entertainment, gaming or music but the app usage has moved further beyond into user’s professional life. Mobile applications are also becoming access points for getting information, expert advice etc., on topics of user’s interest.

We believe there will be major changes in the app usage patterns in the near future. The future will see the rise of smartphone applications in enterprises. Healthcare, retail, banking and travel are already adopting enterprise mobility apps for their internal as well as external usage. In future, we will see massive adoption of mobile apps in industries, big and small, and across all verticals. Similarly, as smartphones become powerful, there will be a much broader role of apps in personal lives of users.

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