Is Big Data New, or Have We Forgotten Its Old Heroes?

In the past few years, big data has essentially gone from zero to hero in the enterprise tech world. Except for one small thing: it hasn’t, really. Many seem to have forgotten that big data was around, and being put to good use, well before it became the buzzword du jour. Without question, enterprise data volumes have grown immensely, and organizations have indeed begun to recognize the value hidden in these larger stores. According to a 2011 study by the Aberdeen Group, organizations that effectively integrate complex data are able to use up to 50 percent larger data sets for business intelligence and analytics, to integrate external unstructured data into business processes twice as successfully, and to slash error incidences almost in half.

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