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Brand, balance, and perspective.

B Magazine dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B™s unique insights and in-depth analysis. B Magazines receives no advertising profits or financial support from the brands it introduces.

Brand Documentary Magazine Issue 62 MoleskineFamous as the legendary notebook used by artists and thinkers such as Picasso and Hemingway, Moleskine’s modern incarnation began in 1995 when a designer in Milan, Italy revived the previously discontinued production of notebooks as “the artist’s notebook.” Since then, Moleskine has pursued a brand image of “a book yet to be written,” the notebook for contemporary personalities and innovative creators to record their creative aspirations. Moleskine has ultimately positioned itself as the new classic notebook.