In Intent-Based Leadership organizations we try to refrain from giving a bunch of orders. We still have rules or structures. For example, we might say, “Look, we are going to have metrics and you can choose the metrics.” Or we might say, “We are going to have a plan, but you get to write the plan.”

When in 1962 President Kennedy asked a janitor at NASA “What are you doing?” and the janitor famously replied “Well, Mr. President, I’m helping put a man on the moon.” it exemplified the One-Company Culture concept – the originator of the strategy had engaged the whole organization through the power of good communication to own and live the strategy.

Does it help to post scripture verses or virtuous quotes in a person’s cubicle or at the bottom of e-mails? Several studies, quoted below, explored that issue. The results of these studies have some food for thought in actions necessary to build healthy organizational cultures.

We come across leaders in our everyday life. Donald Trump is a leader? Sure. Hillary Clinton? Of Course! Richard Branson? Without a doubt. Nonetheless, they are all fundamentally different people, and even more, different leaders.