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Apple And Samsung Strike An Unexpected Deal

Apple and Samsung have been going head to head for quite some time now and not only in terms of phones and features. The two companies have been entangled in a lengthy, bitter battle concerning patents, with several repercussions for both brands.

However, these days now belong to the past as the two companies inaugurated a new era in their relationship by announcing a services integration plan. Just in time for the CES kickoff Samsung and Apple have partnered to bring iTunes Movies and TV Shows, as well as AirPlay, to select smart television models.

According to the announcement Samsung “will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring.” For older 2018 models support will be made available via firmware update. iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries, while AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes. With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs.

With Apple gearing up to offer its own streaming service and Samsung being the leader