Sparcmedia attended the 2017 annual Google Partner Masterclass this week which was themed - From a mobile-first to an AI-first world. In this article, we cover the AI-driven features within Google's advertising platform that you could be using to automate and optimise your campaigns.

Sparcmedia was at the 2017 New York Advertising Week, a premier event for marketing, brand, advertising, and technology professionals, with four days of talks and networking, where industry professionals come together to learn about the latest ad technology developments, hear from experts and look for those inspiring pieces of information that help them on their advertising journey.Read our list of the top things that got us excited at the event.

The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in the nation where 7 in 10 Australians are on Facebook*.