Johnny O. Cobankiat is the President of Co Ban Kiat Hardware, Inc., Ace Hardware, Philippines, and Coby's Marketing Corp.He is Vice Chairman of the Federation of Filipino-Chinese Chamber of Commerce, as well as director of R. Nubla Securities, Inc. and the Philippine Hardware Association.

They were joined by Felicidad Sy, SM President Tesie Sy-Coson, SM Investment President Harley Sy, and SM Supermarket SVP Herbert Sy, as well as principals from each of the stores: Maria Teresa Cheng of SM Appliance Center, Philip Chua Yao of Our Home, Rosemarie Dy-Lim of Toy Kingdom, Ace Hardware'sJohnny Cobankiat, and Watsons-Philippines' Andrew Denby.