Brian Honigman

Brian Honigman is a New York City-based content marketing consultant and CEO of Honigman Media, a consultancy offering both content strategy and content creation services. He is a regular contributor to the Wall Street Journal and other publications.

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.