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2014 Logo’d Apparel Style Watch

Logo’d apparel has come a long way since the basic beefy T was basically your only option. Sure, you can still get a basic unisex tshirt – but oh how the options have expanded beyond that! With so many options to choose from when selecting apparel to customize with your logo, here are some of the style trends experts in the promotional industry have indicated will be big (or continue to be big) in 2014:

1. Heathers & Brights

Classic colors will never go out of style, but heathers and uber-trendy neon brights are a popular alternative right now. They’re a huge hit with younger business people, wanting to be fashion-forward and on-trend, and they stand out from those classic basics.

2. Lightweight & Easy-Care

Everyone loves clothing that’s easy to wash and wear. Combined with lightweight and breathable materials, you’ve got a winner — especially when it comes to golf shirts or apparel for any other active events, such as marathons or baseball games.

3. Patterned Basics

A t-shirt doesn’t need to be plain to be decorated with your logo. Take advantage of popular patterns like stripes, polka dots, and chevrons on promotional apparel and then add your custom logo for a truly stand-out and stylish piece. Your marketing message will get noticed even more if it’s on a trendy clothing item that people will want to wear.

4. Workout Gear Beyond the Gym

Activewear is no longer “just for the gym.” Women especially are more and more comfortable stepping outside the gym in their workout gear, including tanks, bottoms, and hoodies.

5. Textured Fleece

If it feels soft and cozy, people will want to wear it! Not all fleece is created equal, so choose your fleece pieces carefully — and consider the texture of the fabric, as well as the color and style of the piece.

6. Ladies Cuts

We’ve said this before, but we’ll say it again: women don’t want to wear a boxy unisex (read: men’s) t-shirt. And with the vast options available, there’s no excuse to make them. There are so many cute, stylish and affordable options for women’s apparel in the promotional market — many of them with coordinating men’s styles, too.