"Today's transfer market is more about keeping the best players you have got than selling them and trying to get other players because other players cost a world now," Allardyce told TalkSport.

"I was speaking to John Terry last night, I know he's up at the Villa and he was saying that already the prices are looking very expensive for Villa, who have just got into the Premier League. But unfortunately, if you want the players you have to pay the money, that's the way it is, at the moment."

It remains to be seen how much money Villa spend this summer, but for all clubs, the transfer market is no doubt proving to be expensive and inflated.

Last season, in the Championship, Terry had a big influence in bringing Chelsea's Tammy Abraham on-loan to the club and that worked wonders for both parties.