Mohammed al-Dura - Israel's greatest PR failure

Despite proof that footage of his death was meddled with, al-Dura remains a symbol of Israel's brutality.

The photograph of Mohammed and Jamal al-Dura crouching behind a cement-filled barrel in a fruitless effort to avoid being hit by the bullets of Israeli soldiers became a symbol of the cruelty and brutality of Israel. It established the image of the Israel Defense Forces as a bloodthirsty army, operating on the basis of unacceptable norms. At the end of the 55-second footage aired by the France 2 television station, reporter Charles Enderlin declared that "Mohammed is dead," opening "the floodgates to a torrent of vengeance," as Amos Harel and Avi Issacharoff wrote in their book "The Seventh War."

Mohammed al-Dura became a martyr, a symbol of the struggle of the Palestinian people against a ruthless occupier. Postage stamps bearing an image of the father and son were issued throughout the Arab world, and streets were named after the boy.

The story of Mohammed al-Dura was a tremendous propaganda victory for the Palestinians. But it was also Israel's biggest public relations failure, and it is unclear why. There is plenty of evidence showing that the story about the boy's death was a show skillfully orchestrated by the Palestinians.

What is troubling in this affair is that official Israel ignored the testimonies and investigations that began piling up immediately after the incident. The documentary by the German journalist Esther Shapira, and the investigation by French businessman Philippe Karsenty, raise suspicions that Palestinian cameraman Talal Abu Rahma who shot the footage that was delivered to France 2 meddled with the story. And many others were party to this effort.

The cameraman's testimony is full of contradictions. He says that "the soldiers shot the two in cold blood for 45 minutes." However, if the IDF soldiers wanted to hit Mohammed and his father in "cold blood" they could have killed them in less than a minute. Regarding the question of how many bullets were fired toward the two, Abu Rahma said "at least 400." The wall at the site of the incident clearly shows eight holes.

Karsenty managed to acquire the raw footage of Abu Rahma, including the 10 seconds of film after Enderlin declares that "Mohammed is dead," which shows the child raising his hand and peering toward the camera. Nowhere in the footage are bullets seen hitting the bodies of father and son, even though the father claims he was hit by 12 bullets and his son by three. No blood was found at the site of the incident.

Mohammed al-Dura was buried in a funeral attended by masses. However, the child who was buried was brought to Shifa Hospital in the Gaza Strip at 10 A.M., according to the testimony of a doctor who admitted him. The shots at the Netzarim junction began only at 2 P.M., and Mohammed was taken away from the site at 3 P.M. In the photographs shown by a Gaza pathologist, a child who had been hit by bullets is seen, but his injuries are not the sort that Jamal spoke of. While the father says that Mohammed was hit in his right leg, the boy at Shifa was hit in his left leg. A biometric identification expert compared the photograph of the child who was buried and the child at the Netzarim junction, and found that they are different.

The father, Jamal, claims that 12 bullets hit his body, and he proudly shows off the scars on his arms. However, Shapira found Dr. Yehuda David, who says that he operated on him six years before the incident and that the scars are the result of knife wounds.

Nonetheless, official Israel is silent. A golden opportunity to challenge the credibility of the Palestinian version on one of the most formative events in the history of the conflict is being missed, and it is hard to understand why. The IDF, more than once, has sinned in the excessive use of military force, which leads to the death of innocents. But when it turns out that in the Dura affair IDF soldiers did not hit a child and his father, those responsible for public relations at the IDF are silent, as is the Foreign Ministry. Thus Israel relinquishes the media front to the Palestinians, who are taking advantage of it with sophistication while using television stations that sympathize with their cause such as France 2.