Welcome

Alex Kaplan is a New York City and Northern New Jersey people and event Photographer.

Alex began his photography career at the age of 19 when he was hired by East Side Photography Studio and Lab as a Photograph Processing Lab Technician. Five years later, he was the head studio photographer and lab manager.

Alex's great grandfather owned and operated one of the very first photo studio's in Moscow, Russia. His grandmother was a professional retoucher, she retouched and colored black and white prints. His father owned and operated multiple photo studios and custom photography labs, and one hour photo's in New York City and Northern New Jersey.

Alex Kaplan operates out of two photography studios. The main office & studio is located in New Milford, NJ, 07646, Bergen County, 15 minutes from George Washington Bridge. The other on West 30th street, between 6th and 7th ave, two blocks from Penn Station in New York City.

Alex Kaplan has over 240 professional business recommendations on LinkedIn and over 100 recommendations on WeddingWire.
His main goal is to provide you with excellent photography and customer service!

He uses top of the line digital equipment to get the highest resolution possible. He is a member of Professional Photographers of America which keeps him to up date on new techniques and technologies as well as refreshes his classic portrait techniques that have been used by professional photographers for over 100 years, which will make you look your very best. He is a member of National Association of Photoshop Professionals which keeps him sharp with Photoshop and Lightroom software applications so he can fix anything that’s needed or not needed for example blemishes, wrinkles, double chins, whiten teeth, facial thinning and more. He and his staff are fully insured

My husband and I had originally signed up for photography through WeddingBug but after having reserved their services, we felt that some of their policies and their lack of any type of studio or concrete location was a little fishy. I was searching for negative reviews for WeddingBug to confirm our suspicions (there hadn’t been any when we had booked), and came across a review from a woman who needed an affordable photographer in the Tri-State Area. I called Alex in the early afternoon, and he spent a good 30-45 minutes speaking to me about what we were looking for and what our budget was. I was surprised by his willingness to work with our budget, as most photographers I had spoken with had no “wiggle room.” My hometown is in South Jersey, but I live in Texas, and was trying to plan across 1500 miles. Alex assured me that everything would be taken care of. When the big day arrived, he and his team arrived early and told me (as I was having my only bridal “freak-out” about my flowers arriving with spray on glitter) that one of the men with him was training to be a videographer and that we would be receiving a free wedding video. I told him that he had just made my flowers seem like much less of a big deal, and he hugged me and told me to go get ready. My whole family, including myself, are a bit camera shy, and I was apprehensive about having three men following me and my husband around. They were all delightful – very easy-going, polite, and thoughtful – in their behavior and in the way they captured special moments that we might have forgotten if they hadn’t taken a picture. They created posed pictures that instead of being stiff and formal, were actually some of our favorites and the most tender. The only “hiccup” we had was the shipping time for the DVDs of our photos, but there were some technical issues at the lab, and Alex was on location out of town, and we received the discs soon after we spoke with Alex about the issue. You would be absolutely OUT OF YOUR MIND not to hire Alex and his team. We had only one photographer – Alex – and our photographs were stunning.