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YOUR ROLE IN THE ECOSYSTEM

OVERVIEW

Tremendous value lies in how organizations leverage ecosystems to deliver outcomes and solutions through platforms. Some pioneering communications, media and technology companies are already evaluating how they can participate in existing ecosystems. A few are even pursuing more valuable ecosystem leadership roles—becoming aggregators, innovators or orchestrators—of marketplaces and partners.

KEY FINDINGS

Companies in all industries are making platform plays. Today, more than 300 platforms exist with more developing rapidly. Yet, Accenture Strategy estimates that only 10 percent are likely to succeed.

The good news is that companies don’t have to build platforms to compete in the platform economy. Tremendous value lies in how organizations leverage ecosystems to deliver outcomes and solutions. Business leaders are starting to catch on.

Accenture research has found that 27 percent of executives acknowledge that digital ecosystems are transforming the way their organizations deliver value. That percentage will only rise.

Given that ecosystem business models have the potential to generate and deliver so much value, it’s no longer a question of whether communications, media and technology companies will make the shift. The question now is about the role they will play. Will they participate in a platform or offering ecosystem? Or will they lead one?

To succeed, companies are evolving traditional business models to ecosystem business models

RECOMMENDATIONS

Define their role

All players need to determine whether they will lead or participate. Whether a company “owns” a platform ecosystem or is plugging into someone else’s, what matters is having an ecosystem strategy and the operating model and technical capabilities to exploit it.

Keep their eyes on the prize

Opportunities for ecosystem participants and leaders are not equally valuable. Leaders have the most to gain. But even among leaders, there are value differences. Companies should move up the ecosystem continuum as far and as quickly as they are able.

Go vertical or go home

To capture the next wave of value creation, companies need to identify industry-specific opportunities and team with the right industry partners to deliver targeted solutions.

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