Idea Cellular Limited (IDEA Cellular) is a national telecom service provider in India. The Company is engaged in the business of Mobility and Long Distance services. The Company operates in two segments: Mobility Services and International Long Distance (ILD). Mobility Services segment provides General Packet Radio Service (GSM) based mobile and related telephony services. ILD provides international long distance services. Its Idea ConCall is an audio conferencing service. This service allows multiple people at different geographical locations to engage in a conference call in their own virtual meeting room. The Company offers hosted Interactive voice response (IVR) solutions that help Enterprises to manage various business processes without investing on hardware and database servers thereby managing resources in their core business domain.

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