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20,000 WISHES FULFILLED OVER THE YEARS

The children of Rumah Keluarga Kami
just got their socks knocked off when they were recently visited by the team
from Kenny Rogers ROASTERS (KRR) during their annual Wishing Tree campaign.

Following a successful collaboration
with the Malaysia Dodgeball Federation (MDF), this year’s Wishing Tree campaign
adopted the “Knock Your Socks Off” concept where a number of teambuilding games
and dodgeball spin-off games were introduced to the children.

Rumah Keluarga Kami was treated to a feast of wholesome KRR meals after
the Wishing Tree games

“The Wishing Tree initiative has
stayed in our calendar for the past 14 years and we have no intention to remove
it due to the satisfaction we get when we see the smiles on the children’s face
upon having their wishes fulfilled. The heartwarming experience is certainly
the motivation that keeps this special campaign annually,” said Kennie Thong, Local
Store Marketing Manager of Berjaya Roasters (M) Sdn. Bhd.

The visit also saw several
representatives from the MDF team joining in to spend time and spread the love
to the underprivileged children as well as exposing them to the emerging game
of dodgeball.

“Every year, we try to expand our
reach to more homes and fulfill the wishes as many children as we can. This
year, we are happy to report that we have fulfilled 1,600 wishes from 44 non-government
organizations (NGOs) nationwide! Not forgetting, we have KRR meal contributions
throughout the year, in line with our efforts to provide basic necessities such
as wholesome meals for the needy,” she added.

Muhamad
Heidy bin Mohd Yusoff, Captain and Coach of the Malaysia Dodgeball Federation briefing the
children with the ‘Knock Your Socks Off’ game with the aim to cultivate an
active lifestyle among the children

“The Wishing Tree campaign is a great
initiative by the KRR team for us to do good and spend some time with the team.
Such events help inspire and motivate the team to work harder to bring our
country’s name to greater heights and also expand the reach of the sport to
more people,” says Muhamad Heidy bin Mohd Yusoff, Coach
of the Malaysia Dodgeball Federation

To date, the KRR Community Chest
Wishing Tree initiative has fulfilled more than 20,000 simple yet meaningful
wishes.

The public is welcomed to partake in this campaign which runs until end
December 2018 by visiting any KRR restaurant and select a ‘Wishing Card’ by the
children without any limit to the number of wishes to be granted. Gifts may be
wrapped and brought back to the respective KRR restaurants, which will then be
delivered to the respective NGOs.

Kenny Rogers ROASTERS (“KRR”) was originally set up by
popular Country and Western singer, Kenny Rogers, and former Governor of the
state of Kentucky, John Y Brown Jr, in 1991. In April 2008, Berjaya Corp Bhd
(BCorp) a wholly owned subsidiary of ROASTERS Asia Pacific as well as the
master franchise for KRR fully acquired the chain’s parent, US-based NF
Roasters. Berjaya Roasters (M) Sdn Bhd, a subsidiary of BFood and BCorp is the
operator for the KRR chain of restaurants in Malaysia.

KRR is a multi-award winning mid-casual dining
restaurant with rotisserie roasted chicken as its main core product
complemented by a wide variety of wholesome choices. With restaurants all over
Malaysia, KRR has also expanded internationally and has restaurants operating
in Singapore, Thailand, Philippines, India, UAE, Kuwait and the USA.

20,000 WISHES FULFILLED OVER THE YEARS
Reviewed by Borakkita Media
on
December 26, 2018
Rating: 5