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WhatsApp for Marketing Research Findings

Similar to exploratory marketing channels, there are risks and benefits for early channel adopters. Here we list some key facts pertaining to the use of WhatsApp for Marketing given its widespread adoption in Egypt, as a top messaging app in the country.

While WhatsApp isn’t as marketer friendly as Facebook Messenger, it is moving in that direction.

Marketers can work with WhatsApp unique features will have an early adopter advantage.

When thinking WhatsApp Strategy, these factors come first and foremost. Brand Persona, exclusivity, VIP service and Challenges.