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Crate & Barrel’s E-Commerce UX

This is a case study of Crate & Barrel’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237
Adhered High
·
Score: 33.2

Guideline #240
Neutral
·
Score: 0.0

Guideline #242
Issue Resolved
·
Score: 23.7

Guideline #248
Violated Low
·
Score: -11.8

Guideline #235
Adhered High
·
Score: 14.2

Guideline #238
Adhered High
·
Score: 23.7

Guideline #236
Not Applicable
·
Score: 0.0

Guideline #246
Not Applicable
·
Score: 0.0

Guideline #249
Adhered High
·
Score: 14.2

Guideline #245
Issue Resolved
·
Score: 23.7

Guideline #241
Adhered High
·
Score: 14.2

Guideline #247
Not Applicable
·
Score: 0.0

Guideline #239
Violated High
·
Score: -14.2

Guideline #264
Violated Low
·
Score: -4.7

Guideline #257
Adhered High
·
Score: 14.2

Category Taxonomy:
14 guidelines
·
Score: 229.7

These 14 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 14 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253
Violated Low
·
Score: -16.6

Guideline #261
Adhered High
·
Score: 23.7

Guideline #263
Adhered High
·
Score: 33.2

Guideline #266
Adhered High
·
Score: 23.7

Guideline #267
Not Applicable
·
Score: 0.0

Guideline #268
Adhered High
·
Score: 28.4

Guideline #259
Issue Resolved
·
Score: 37.9

Guideline #282
Adhered High
·
Score: 23.7

Guideline #286
Adhered High
·
Score: 23.7

Guideline #274
Not Applicable
·
Score: 0.0

Guideline #251
Not Applicable
·
Score: 0.0

Guideline #278
Adhered High
·
Score: 18.9

Guideline #277
Adhered High
·
Score: 18.9

Guideline #318
Adhered High
·
Score: 14.2

Main Navigation:
16 guidelines
·
Score: 99.5

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287
Adhered High
·
Score: 33.2

Guideline #294
Adhered High
·
Score: 37.9

Guideline #302
Violated Low
·
Score: -16.6

Guideline #289
Violated Low
·
Score: -11.8

Guideline #288
Violated High
·
Score: -28.4

Guideline #303
Not Applicable
·
Score: 0.0

Guideline #298
Issue Resolved
·
Score: 28.4

Guideline #291
Violated High
·
Score: -23.7

Guideline #297
Not Applicable
·
Score: 0.0

Guideline #256
Issue Resolved
·
Score: 23.7

Guideline #304
Issue Resolved
·
Score: 23.7

Guideline #305
Adhered High
·
Score: 18.9

Guideline #296
Issue Resolved
·
Score: 18.9

Guideline #299
Issue Resolved
·
Score: 14.2

Guideline #306
Violated High
·
Score: -14.2

Guideline #300
Violated Low
·
Score: -4.7

Intermediary Category Pages:
6 guidelines
·
Score: 9.5

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307
Violated High
·
Score: -37.9

Guideline #309
Not Applicable
·
Score: 0.0

Guideline #308
Issue Resolved
·
Score: 23.7

Guideline #311
Not Applicable
·
Score: 0.0

Guideline #312
Issue Resolved
·
Score: 23.7

Guideline #310
Not Applicable
·
Score: 0.0

Site-Wide Layout:
11 guidelines
·
Score: 90.0

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279
Adhered High
·
Score: 23.7

Guideline #258
Issue Resolved
·
Score: 37.9

Guideline #252
Violated High
·
Score: -23.7

Guideline #250
Adhered High
·
Score: 18.9

Guideline #293
Neutral
·
Score: 0.0

Guideline #290
Adhered High
·
Score: 14.2

Guideline #284
Issue Resolved
·
Score: 14.2

Guideline #260
Adhered High
·
Score: 14.2

Guideline #255
Violated High
·
Score: -9.5

Guideline #273
Not Applicable
·
Score: 0.0

Guideline #940
Not Applicable
·
Score: 0.0

On-Site Search:
49 guidelines
·
Score: 251.8

Search Query Types:
12 guidelines
·
Score: 80.6

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333
Adhered High
·
Score: 53.7

Guideline #334
Adhered Low
·
Score: 26.9

Guideline #340
Violated Low
·
Score: -16.8

Guideline #335
Adhered High
·
Score: 33.6

Guideline #337
Not Applicable
·
Score: 0.0

Guideline #341
Not Applicable
·
Score: 0.0

Guideline #344
Adhered Low
·
Score: 23.5

Guideline #399
Violated High
·
Score: -33.6

Guideline #338
Violated High
·
Score: -33.6

Guideline #347
Not Applicable
·
Score: 0.0

Guideline #342
Adhered High
·
Score: 26.9

Guideline #398
Not Applicable
·
Score: 0.0

Search Form & Logic:
10 guidelines
·
Score: 147.7

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336
Not Applicable
·
Score: 0.0

Guideline #346
Violated High
·
Score: -40.3

Guideline #349
Issue Resolved
·
Score: 33.6

Guideline #407
Adhered High
·
Score: 47.0

Guideline #339
Issue Resolved
·
Score: 33.6

Guideline #343
Not Applicable
·
Score: 0.0

Guideline #351
Adhered High
·
Score: 33.6

Guideline #348
Adhered High
·
Score: 26.9

Guideline #350
Adhered High
·
Score: 13.4

Guideline #352
Not Applicable
·
Score: 0.0

Search Autocomplete:
7 guidelines
·
Score: 107.4

These 7 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 7 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359
Adhered High
·
Score: 40.3

Guideline #404
Adhered Low
·
Score: 20.1

Guideline #361
Violated High
·
Score: -20.1

Guideline #356
Violated High
·
Score: -33.6

Guideline #369
Adhered High
·
Score: 40.3

Guideline #368
Adhered High
·
Score: 33.6

Guideline #363
Adhered High
·
Score: 26.9

Results Logic & Guidance:
8 guidelines
·
Score: 70.5

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358
Issue Resolved
·
Score: 47.0

Guideline #362
Violated Low
·
Score: -23.5

Guideline #370
Violated High
·
Score: -40.3

Guideline #367
Not Applicable
·
Score: 0.0

Guideline #355
Adhered High
·
Score: 20.1

Guideline #394
Issue Resolved
·
Score: 33.6

Guideline #365
Issue Resolved
·
Score: 33.6

Guideline #371
Not Applicable
·
Score: 0.0

Results Layout & Filtering:
12 guidelines
·
Score: -154.4

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382
Violated High
·
Score: -33.6

Guideline #379
Violated High
·
Score: -53.7

Guideline #386
Violated High
·
Score: -47.0

Guideline #381
Violated High
·
Score: -26.9

Guideline #377
Neutral
·
Score: 0.0

Guideline #376
Adhered High
·
Score: 53.7

Guideline #403
Not Applicable
·
Score: 0.0

Guideline #393
Violated High
·
Score: -33.6

Guideline #406
Adhered High
·
Score: 33.6

Guideline #378
Violated High
·
Score: -33.6

Guideline #401
Issue Resolved
·
Score: 26.9

Guideline #402
Violated High
·
Score: -40.3

Product Lists & Filtering:
94 guidelines
·
Score: 250.7

List Layout:
7 guidelines
·
Score: 70.1

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541
Not Applicable
·
Score: 0.0

Guideline #533
Adhered High
·
Score: 32.4

Guideline #531
Violated High
·
Score: -27.0

Guideline #537
Adhered High
·
Score: 27.0

Guideline #535
Not Applicable
·
Score: 0.0

Guideline #536
Not Applicable
·
Score: 0.0

Guideline #862
Adhered High
·
Score: 37.7

Loading Products:
5 guidelines
·
Score: 16.2

These 5 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501
Violated Low
·
Score: -16.2

Guideline #502
Violated Low
·
Score: -16.2

Guideline #503
Adhered High
·
Score: 16.2

Guideline #504
Issue Resolved
·
Score: 32.4

Guideline #505
Not Applicable
·
Score: 0.0

List Items: Product Info & Thumbnails:
16 guidelines
·
Score: 148.3

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440
Violated Low
·
Score: -21.6

Guideline #421
Not Applicable
·
Score: 0.0

Guideline #443
Adhered High
·
Score: 37.7

Guideline #446
Not Applicable
·
Score: 0.0

Guideline #422
Adhered High
·
Score: 32.4

Guideline #441
Violated High
·
Score: -27.0

Guideline #447
Adhered Low
·
Score: 8.1

Guideline #444
Not Applicable
·
Score: 0.0

Guideline #455
Not Applicable
·
Score: 0.0

Guideline #445
Adhered High
·
Score: 37.7

Guideline #457
Adhered High
·
Score: 27.0

Guideline #463
Adhered High
·
Score: 27.0

Guideline #456
Adhered High
·
Score: 27.0

Guideline #458
Not Applicable
·
Score: 0.0

Guideline #459
Not Applicable
·
Score: 0.0

Guideline #462
Not Applicable
·
Score: 0.0

List Items: Interface & Hit Areas:
10 guidelines
·
Score: 29.7

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448
Not Applicable
·
Score: 0.0

Guideline #528
Not Applicable
·
Score: 0.0

Guideline #452
Adhered High
·
Score: 27.0

Guideline #450
Adhered High
·
Score: 27.0

Guideline #449
Not Applicable
·
Score: 0.0

Guideline #525
Violated High
·
Score: -27.0

Guideline #527
Adhered High
·
Score: 27.0

Guideline #529
Violated Low
·
Score: -16.2

Guideline #530
Violated Low
·
Score: -8.1

Guideline #526
Not Applicable
·
Score: 0.0

List Items: Personalization:
5 guidelines
·
Score: -32.4

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480
Violated High
·
Score: -37.7

Guideline #482
Adhered High
·
Score: 27.0

Guideline #483
Not Applicable
·
Score: 0.0

Guideline #485
Not Applicable
·
Score: 0.0

Guideline #484
Violated High
·
Score: -21.6

Filtering: Available Filters:
10 guidelines
·
Score: -83.6

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409
Violated High
·
Score: -43.1

Guideline #413
Adhered High
·
Score: 37.7

Guideline #418
Not Applicable
·
Score: 0.0

Guideline #408
Not Applicable
·
Score: 0.0

Guideline #417
Violated High
·
Score: -37.7

Guideline #540
Not Applicable
·
Score: 0.0

Guideline #410
Not Applicable
·
Score: 0.0

Guideline #414
Violated High
·
Score: -27.0

Guideline #416
Violated High
·
Score: -27.0

Guideline #415
Adhered Low
·
Score: 13.5

Filtering: Scope & Logic:
14 guidelines
·
Score: 10.8

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424
Violated High
·
Score: -37.7

Guideline #427
Adhered High
·
Score: 37.7

Guideline #433
Not Applicable
·
Score: 0.0

Guideline #423
Not Applicable
·
Score: 0.0

Guideline #430
Not Applicable
·
Score: 0.0

Guideline #428
Violated High
·
Score: -21.6

Guideline #432
Not Applicable
·
Score: 0.0

Guideline #429
Adhered High
·
Score: 10.8

Guideline #436
Adhered High
·
Score: 10.8

Guideline #439
Adhered High
·
Score: 10.8

Guideline #488
Violated High
·
Score: -27.0

Guideline #492
Violated High
·
Score: -27.0

Guideline #493
Adhered High
·
Score: 27.0

Guideline #486
Adhered High
·
Score: 27.0

Filtering: Interface & Layout:
11 guidelines
·
Score: 64.7

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468
Not Applicable
·
Score: 0.0

Guideline #474
Not Applicable
·
Score: 0.0

Guideline #470
Issue Resolved
·
Score: 37.7

Guideline #464
Adhered High
·
Score: 27.0

Guideline #467
Violated High
·
Score: -27.0

Guideline #475
Not Applicable
·
Score: 0.0

Guideline #479
Adhered Low
·
Score: 13.5

Guideline #476
Adhered High
·
Score: 27.0

Guideline #465
Violated Low
·
Score: -13.5

Guideline #471
Not Applicable
·
Score: 0.0

Guideline #472
Not Applicable
·
Score: 0.0

Sorting:
11 guidelines
·
Score: 16.2

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510
Adhered High
·
Score: 43.1

Guideline #511
Violated High
·
Score: -37.7

Guideline #539
Violated High
·
Score: -21.6

Guideline #514
Adhered High
·
Score: 27.0

Guideline #513
Adhered High
·
Score: 27.0

Guideline #509
Violated High
·
Score: -27.0

Guideline #521
Adhered High
·
Score: 27.0

Guideline #517
Violated High
·
Score: -21.6

Guideline #515
Not Applicable
·
Score: 0.0

Guideline #516
Not Applicable
·
Score: 0.0

Guideline #523
Not Applicable
·
Score: 0.0

Comparison Tool:
5 guidelines
·
Score: 10.8

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495
Adhered High
·
Score: 37.7

Guideline #496
Violated Low
·
Score: -13.5

Guideline #497
Violated Low
·
Score: -18.9

Guideline #499
Violated High
·
Score: -16.2

Guideline #498
Issue Resolved
·
Score: 21.6

Product Page:
95 guidelines
·
Score: 326.2

Product Page Layout:
8 guidelines
·
Score: -36.2

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751
Not Applicable
·
Score: 0.0

Guideline #753
Not Applicable
·
Score: 0.0

Guideline #758
Not Applicable
·
Score: 0.0

Guideline #757
Violated High
·
Score: -24.2

Guideline #784
Not Applicable
·
Score: 0.0

Guideline #738
Violated High
·
Score: -20.7

Guideline #766
Adhered High
·
Score: 17.3

Guideline #846
Violated Low
·
Score: -8.6

Product Images:
9 guidelines
·
Score: 132.9

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740
Adhered High
·
Score: 27.6

Guideline #741
Adhered High
·
Score: 24.2

Guideline #747
Adhered Low
·
Score: 12.1

Guideline #755
Adhered High
·
Score: 17.3

Guideline #744
Adhered High
·
Score: 17.3

Guideline #745
Issue Resolved
·
Score: 17.3

Guideline #752
Not Applicable
·
Score: 0.0

Guideline #854
Not Applicable
·
Score: 0.0

Guideline #756
Adhered High
·
Score: 17.3

Image Gallery UI:
10 guidelines
·
Score: 98.4

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774
Adhered High
·
Score: 24.2

Guideline #771
Not Applicable
·
Score: 0.0

Guideline #776
Violated Low
·
Score: -12.1

Guideline #775
Adhered High
·
Score: 20.7

Guideline #779
Adhered High
·
Score: 17.3

Guideline #783
Issue Resolved
·
Score: 17.3

Guideline #781
Neutral
·
Score: 0.0

Guideline #773
Adhered High
·
Score: 10.4

Guideline #778
Adhered High
·
Score: 10.4

Guideline #777
Adhered High
·
Score: 10.4

Product Video & 360-View:
4 guidelines
·
Score: 27.6

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759
Adhered High
·
Score: 17.3

Guideline #770
Adhered High
·
Score: 17.3

Guideline #760
Violated Low
·
Score: -6.9

Guideline #761
Not Applicable
·
Score: 0.0

The 'Buy' Section:
9 guidelines
·
Score: 17.3

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791
Adhered High
·
Score: 17.3

Guideline #795
Not Applicable
·
Score: 0.0

Guideline #820
Not Applicable
·
Score: 0.0

Guideline #798
Adhered High
·
Score: 17.3

Guideline #817
Violated High
·
Score: -17.3

Guideline #792
Adhered High
·
Score: 17.3

Guideline #816
Violated High
·
Score: -17.3

Guideline #793
Not Applicable
·
Score: 0.0

Guideline #789
Neutral
·
Score: 0.0

Shipping, Returns, and Gifting:
7 guidelines
·
Score: 32.8

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825
Adhered Low
·
Score: 8.6

Guideline #826
Not Applicable
·
Score: 0.0

Guideline #803
Adhered High
·
Score: 24.2

Guideline #836
Not Applicable
·
Score: 0.0

Guideline #804
Adhered High
·
Score: 10.4

Guideline #802
Violated High
·
Score: -10.4

Guideline #805
Not Applicable
·
Score: 0.0

Product Variations:
9 guidelines
·
Score: 65.6

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848
Adhered High
·
Score: 24.2

Guideline #853
Violated High
·
Score: -17.3

Guideline #849
Adhered High
·
Score: 17.3

Guideline #837
Issue Resolved
·
Score: 17.3

Guideline #851
Adhered High
·
Score: 10.4

Guideline #800
Not Applicable
·
Score: 0.0

Guideline #850
Issue Resolved
·
Score: 6.9

Guideline #852
Not Applicable
·
Score: 0.0

Guideline #856
Adhered High
·
Score: 6.9

Product Descriptions:
7 guidelines
·
Score: 48.3

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841
Adhered High
·
Score: 24.2

Guideline #843
Adhered High
·
Score: 24.2

Guideline #861
Not Applicable
·
Score: 0.0

Guideline #860
Violated High
·
Score: -17.3

Guideline #845
Not Applicable
·
Score: 0.0

Guideline #844
Adhered High
·
Score: 17.3

Guideline #847
Not Applicable
·
Score: 0.0

Specifications Sheet:
5 guidelines
·
Score: -22.4

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858
Violated High
·
Score: -24.2

Guideline #840
Violated High
·
Score: -17.3

Guideline #835
Violated Low
·
Score: -8.6

Guideline #839
Adhered High
·
Score: 17.3

Guideline #857
Adhered High
·
Score: 10.4

User Reviews:
13 guidelines
·
Score: 13.8

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739
Adhered High
·
Score: 24.2

Guideline #743
Adhered High
·
Score: 24.2

Guideline #750
Violated High
·
Score: -27.6

Guideline #749
Not Applicable
·
Score: 0.0

Guideline #768
Adhered High
·
Score: 17.3

Guideline #742
Violated High
·
Score: -17.3

Guideline #748
Violated Low
·
Score: -8.6

Guideline #785
Violated High
·
Score: -17.3

Guideline #767
Adhered High
·
Score: 17.3

Guideline #765
Violated High
·
Score: -17.3

Guideline #746
Violated Low
·
Score: -8.6

Guideline #763
Adhered High
·
Score: 10.4

Guideline #786
Adhered High
·
Score: 17.3

Auxiliary Content:
5 guidelines
·
Score: -62.1

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807
Violated High
·
Score: -24.2

Guideline #788
Violated High
·
Score: -20.7

Guideline #787
Violated High
·
Score: -17.3

Guideline #806
Not Applicable
·
Score: 0.0

Guideline #769
Not Applicable
·
Score: 0.0

Cross-Sells & Cross-Navigation:
9 guidelines
·
Score: 10.4

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810
Adhered High
·
Score: 17.3

Guideline #811
Adhered High
·
Score: 24.2

Guideline #828
Violated High
·
Score: -17.3

Guideline #813
Adhered High
·
Score: 17.3

Guideline #814
Violated High
·
Score: -17.3

Guideline #812
Violated High
·
Score: -17.3

Guideline #821
Violated High
·
Score: -17.3

Guideline #819
Issue Resolved
·
Score: 20.7

Guideline #827
Not Applicable
·
Score: 0.0

Cart & Checkout:
134 guidelines
·
Score: 661.0

Shopping Cart & “Added to Cart” Behavior:
10 guidelines
·
Score: 51.0

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601
Issue Resolved
·
Score: 14.6

Guideline #600
Adhered High
·
Score: 14.6

Guideline #602
Violated Low
·
Score: -7.3

Guideline #603
Issue Resolved
·
Score: 14.6

Guideline #732
Adhered Low
·
Score: 10.2

Guideline #620
Adhered High
·
Score: 14.6

Guideline #623
Violated High
·
Score: -14.6

Guideline #622
Violated Low
·
Score: -7.3

Guideline #673
Not Applicable
·
Score: 0.0

Guideline #624
Adhered High
·
Score: 11.6

Account Selection & Creation:
9 guidelines
·
Score: 18.9

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637
Adhered High
·
Score: 20.4

Guideline #652
Adhered High
·
Score: 20.4

Guideline #639
Not Applicable
·
Score: 0.0

Guideline #677
Violated High
·
Score: -20.4

Guideline #638
Adhered High
·
Score: 14.6

Guideline #653
Violated High
·
Score: -14.6

Guideline #676
Adhered Low
·
Score: 7.3

Guideline #665
Not Applicable
·
Score: 0.0

Guideline #640
Violated High
·
Score: -8.7

Customer & Address Information:
12 guidelines
·
Score: 65.5

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731
Violated Low
·
Score: -10.2

Guideline #566
Adhered Low
·
Score: 11.6

Guideline #567
Not Applicable
·
Score: 0.0

Guideline #565
Adhered Low
·
Score: 10.2

Guideline #736
Issue Resolved
·
Score: 20.4

Guideline #561
Adhered High
·
Score: 14.6

Guideline #558
Adhered High
·
Score: 14.6

Guideline #557
Violated Low
·
Score: -7.3

Guideline #560
Violated High
·
Score: -8.7

Guideline #573
Adhered High
·
Score: 11.6

Guideline #562
Not Applicable
·
Score: 0.0

Guideline #564
Adhered High
·
Score: 8.7

Gifting Flow & Features:
5 guidelines
·
Score: 11.6

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647
Violated High
·
Score: -8.7

Guideline #650
Adhered High
·
Score: 14.6

Guideline #646
Adhered High
·
Score: 14.6

Guideline #649
Not Applicable
·
Score: 0.0

Guideline #645
Violated High
·
Score: -8.7

Shipping & Store Pickup:
11 guidelines
·
Score: 59.7

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544
Adhered High
·
Score: 20.4

Guideline #547
Violated Low
·
Score: -8.7

Guideline #550
Adhered High
·
Score: 14.6

Guideline #543
Adhered High
·
Score: 14.6

Guideline #548
Violated High
·
Score: -11.6

Guideline #549
Not Applicable
·
Score: 0.0

Guideline #632
Violated High
·
Score: -14.6

Guideline #633
Adhered High
·
Score: 14.6

Guideline #631
Adhered High
·
Score: 14.6

Guideline #634
Adhered Low
·
Score: 7.3

Guideline #635
Adhered High
·
Score: 8.7

Payment Flow & Methods (Incl. 3rd-Party):
8 guidelines
·
Score: 8.7

These 8 ‘Payment Flow & Methods (Incl. 3rd-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. 3rd-Party)’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590
Adhered High
·
Score: 14.6

Guideline #671
Violated High
·
Score: -17.5

Guideline #617
Not Applicable
·
Score: 0.0

Guideline #615
Neutral
·
Score: 0.0

Guideline #616
Not Applicable
·
Score: 0.0

Guideline #672
Not Applicable
·
Score: 0.0

Guideline #586
Adhered High
·
Score: 11.6

Guideline #589
Not Applicable
·
Score: 0.0

Credit Card Form:
10 guidelines
·
Score: 39.3

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582
Violated High
·
Score: -20.4

Guideline #594
Violated High
·
Score: -20.4

Guideline #587
Adhered Low
·
Score: 10.2

Guideline #583
Adhered High
·
Score: 14.6

Guideline #588
Issue Resolved
·
Score: 14.6

Guideline #577
Neutral
·
Score: 0.0

Guideline #584
Adhered High
·
Score: 14.6

Guideline #591
Adhered High
·
Score: 11.6

Guideline #585
Adhered High
·
Score: 8.7

Guideline #664
Adhered High
·
Score: 5.8

Order Review:
5 guidelines
·
Score: 49.5

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552
Neutral
·
Score: 0.0

Guideline #556
Adhered Low
·
Score: 8.7

Guideline #545
Adhered High
·
Score: 14.6

Guideline #551
Adhered High
·
Score: 14.6

Guideline #553
Adhered High
·
Score: 11.6

Order Confirmation & E-Mail:
4 guidelines
·
Score: 7.3

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599
Violated Low
·
Score: -7.3

Guideline #596
Adhered Low
·
Score: 5.8

Guideline #598
Adhered High
·
Score: 8.7

Guideline #597
Not Applicable
·
Score: 0.0

Form & Page Design:
10 guidelines
·
Score: 51.0

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606
Adhered High
·
Score: 14.6

Guideline #611
Violated High
·
Score: -14.6

Guideline #687
Adhered Low
·
Score: 5.8

Guideline #613
Violated High
·
Score: -8.7

Guideline #607
Violated Low
·
Score: -4.4

Guideline #608
Violated Low
·
Score: -4.4

Guideline #730
Adhered High
·
Score: 20.4

Guideline #679
Issue Resolved
·
Score: 20.4

Guideline #668
Adhered Low
·
Score: 7.3

Guideline #733
Adhered High
·
Score: 14.6

User Interactions & Distractions:
10 guidelines
·
Score: 69.9

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696
Issue Resolved
·
Score: 20.4

Guideline #707
Adhered High
·
Score: 14.6

Guideline #609
Adhered High
·
Score: 14.6

Guideline #709
Adhered High
·
Score: 14.6

Guideline #726
Issue Resolved
·
Score: 17.5

Guideline #714
Not Applicable
·
Score: 0.0

Guideline #727
Neutral
·
Score: 0.0

Guideline #713
Violated Low
·
Score: -8.7

Guideline #657
Violated High
·
Score: -8.7

Guideline #699
Adhered High
·
Score: 5.8

Cross-Sells:
4 guidelines
·
Score: 58.2

‘State of the Art’

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581
Issue Resolved
·
Score: 20.4

Guideline #579
Adhered High
·
Score: 14.6

Guideline #580
Adhered High
·
Score: 14.6

Guideline #578
Adhered High
·
Score: 8.7

Validation Errors & Data Persistence:
10 guidelines
·
Score: 58.2

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720
Adhered High
·
Score: 23.3

Guideline #723
Adhered High
·
Score: 23.3

Guideline #722
Violated High
·
Score: -20.4

Guideline #719
Adhered Low
·
Score: 10.2

Guideline #721
Violated High
·
Score: -17.5

Guideline #718
Adhered Low
·
Score: 8.7

Guideline #625
Adhered High
·
Score: 17.5

Guideline #626
Adhered High
·
Score: 17.5

Guideline #627
Violated Low
·
Score: -4.4

Guideline #629
Not Applicable
·
Score: 0.0

Field Labels & Microcopy:
7 guidelines
·
Score: 45.1

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686
Violated Low
·
Score: -11.6

Guideline #683
Adhered High
·
Score: 20.4

Guideline #681
Adhered High
·
Score: 14.6

Guideline #685
Adhered High
·
Score: 11.6

Guideline #694
Adhered High
·
Score: 14.6

Guideline #690
Not Applicable
·
Score: 0.0

Guideline #689
Violated Low
·
Score: -4.4

Field Design & Features:
8 guidelines
·
Score: 30.6

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674
Violated Low
·
Score: -10.2

Guideline #659
Adhered Low
·
Score: 7.3

Guideline #669
Adhered High
·
Score: 14.6

Guideline #660
Adhered High
·
Score: 14.6

Guideline #658
Violated High
·
Score: -8.7

Guideline #705
Adhered High
·
Score: 8.7

Guideline #670
Violated Low
·
Score: -4.4

Guideline #663
Issue Resolved
·
Score: 8.7

Default Values & Autocompletion:
8 guidelines
·
Score: 46.6

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555
Violated High
·
Score: -20.4

Guideline #554
Adhered High
·
Score: 17.5

Guideline #568
Issue Resolved
·
Score: 17.5

Guideline #576
Adhered High
·
Score: 14.6

Guideline #572
Adhered High
·
Score: 17.5

Guideline #734
Violated High
·
Score: -8.7

Guideline #618
Not Applicable
·
Score: 0.0

Guideline #571
Adhered High
·
Score: 8.7

Accounts & Self-Service:
65 guidelines
·
Score: 259.3

Account Drop-Down:
7 guidelines
·
Score: 35.6

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871
Violated Low
·
Score: -25.4

Guideline #872
Adhered High
·
Score: 50.8

Guideline #876
Violated High
·
Score: -50.8

Guideline #877
Not Applicable
·
Score: 0.0

Guideline #886
Adhered High
·
Score: 61.0

Guideline #887
Neutral
·
Score: 0.0

Guideline #900
Neutral
·
Score: 0.0

Account Dashboard:
6 guidelines
·
Score: 122.0

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863
Not Applicable
·
Score: 0.0

Guideline #865
Adhered High
·
Score: 61.0

Guideline #866
Adhered High
·
Score: 50.8

Guideline #870
Not Applicable
·
Score: 0.0

Guideline #873
Adhered High
·
Score: 30.5

Guideline #874
Violated Low
·
Score: -20.3

Account Sign In:
6 guidelines
·
Score: 0.0

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864
Violated Low
·
Score: -30.5

Guideline #888
Adhered High
·
Score: 30.5

Guideline #891
Adhered High
·
Score: 50.8

Guideline #893
Adhered Low
·
Score: 25.4

Guideline #896
Adhered High
·
Score: 30.5

Guideline #902
Violated High
·
Score: -30.5

Guideline #904
Violated High
·
Score: -20.3

Guideline #908
Adhered High
·
Score: 50.8

Guideline #911
Not Applicable
·
Score: 0.0

Guideline #916
Violated High
·
Score: -50.8

Guideline #917
Adhered High
·
Score: 20.3

Guideline #918
Violated Low
·
Score: -15.3

Guideline #919
Violated High
·
Score: -50.8

Orders & Order Tracking:
14 guidelines
·
Score: -71.2

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878
Adhered Low
·
Score: 20.3

Guideline #884
Violated High
·
Score: -20.3

Guideline #895
Not Applicable
·
Score: 0.0

Guideline #905
Violated Low
·
Score: -15.3

Guideline #906
Violated Low
·
Score: -25.4

Guideline #907
Violated High
·
Score: -50.8

Guideline #909
Not Applicable
·
Score: 0.0

Guideline #910
Adhered High
·
Score: 20.3

Guideline #912
Not Applicable
·
Score: 0.0

Guideline #913
Not Applicable
·
Score: 0.0

Guideline #914
Violated High
·
Score: -50.8

Guideline #915
Adhered High
·
Score: 30.5

Guideline #924
Adhered High
·
Score: 50.8

Guideline #925
Violated High
·
Score: -30.5

Order Returns:
11 guidelines
·
Score: 76.3

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875
Violated Low
·
Score: -15.3

Guideline #880
Violated Low
·
Score: -10.2

Guideline #881
Adhered High
·
Score: 50.8

Guideline #883
Adhered Low
·
Score: 35.6

Guideline #885
Not Applicable
·
Score: 0.0

Guideline #892
Violated Low
·
Score: -25.4

Guideline #901
Not Applicable
·
Score: 0.0

Guideline #923
Adhered High
·
Score: 50.8

Mobile E-Commerce:
144 guidelines
·
Score: 354.7

Mobile Homepage, Navigation, & Search:
12 guidelines
·
Score: 17.7

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209
Adhered High
·
Score: 31.5

Guideline #116
Issue Resolved
·
Score: 31.5

Guideline #130
Violated High
·
Score: -23.6

Guideline #228
Violated High
·
Score: -19.7

Guideline #210
Violated High
·
Score: -27.6

Guideline #211
Violated High
·
Score: -31.5

Guideline #229
Adhered High
·
Score: 27.6

Guideline #230
Adhered High
·
Score: 27.6

Guideline #203
Violated High
·
Score: -23.6

Guideline #166
Not Applicable
·
Score: 0.0

Guideline #93
Adhered High
·
Score: 15.8

Guideline #91
Adhered Low
·
Score: 9.9

Mobile Product Lists:
15 guidelines
·
Score: 41.4

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90
Adhered High
·
Score: 31.5

Guideline #89
Adhered High
·
Score: 27.6

Guideline #79
Violated High
·
Score: -23.6

Guideline #233
Violated Low
·
Score: -9.9

Guideline #87
Adhered High
·
Score: 19.7

Guideline #76
Violated Low
·
Score: -11.8

Guideline #80
Violated High
·
Score: -19.7

Guideline #143
Adhered High
·
Score: 19.7

Guideline #78
Not Applicable
·
Score: 0.0

Guideline #216
Not Applicable
·
Score: 0.0

Guideline #75
Neutral
·
Score: 0.0

Guideline #74
Adhered High
·
Score: 7.9

Guideline #158
Not Applicable
·
Score: 0.0

Guideline #162
Not Applicable
·
Score: 0.0

Guideline #102
Not Applicable
·
Score: 0.0

Mobile Filtering & Sorting:
9 guidelines
·
Score: -63.1

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212
Violated High
·
Score: -27.6

Guideline #221
Neutral
·
Score: 0.0

Guideline #215
Violated High
·
Score: -19.7

Guideline #222
Not Applicable
·
Score: 0.0

Guideline #68
Not Applicable
·
Score: 0.0

Guideline #232
Not Applicable
·
Score: 0.0

Guideline #219
Violated High
·
Score: -15.8

Guideline #213
Neutral
·
Score: 0.0

Guideline #142
Not Applicable
·
Score: 0.0

Mobile Product Page Layouts:
6 guidelines
·
Score: -7.9

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159
Adhered Low
·
Score: 11.8

Guideline #169
Adhered High
·
Score: 15.8

Guideline #77
Violated Low
·
Score: -5.9

Guideline #109
Adhered High
·
Score: 31.5

Guideline #110
Violated High
·
Score: -27.6

Guideline #113
Adhered High
·
Score: 27.6

Guideline #112
Adhered High
·
Score: 15.8

Guideline #114
Violated Low
·
Score: -3.9

Guideline #148
Adhered High
·
Score: 27.6

Guideline #133
Adhered High
·
Score: 19.7

Guideline #134
Not Applicable
·
Score: 0.0

Guideline #164
Not Applicable
·
Score: 0.0

Guideline #163
Not Applicable
·
Score: 0.0

Mobile Shopping Cart, Cost & Account:
10 guidelines
·
Score: 74.9

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208
Adhered High
·
Score: 19.7

Guideline #140
Adhered Low
·
Score: 5.9

Guideline #104
Adhered Low
·
Score: 15.8

Guideline #103
Not Applicable
·
Score: 0.0

Guideline #107
Not Applicable
·
Score: 0.0

Guideline #106
Not Applicable
·
Score: 0.0

Guideline #127
Adhered High
·
Score: 19.7

Guideline #179
Adhered High
·
Score: 27.6

Guideline #180
Violated Low
·
Score: -13.8

Guideline #185
Not Applicable
·
Score: 0.0

Mobile Checkout Information:
15 guidelines
·
Score: 23.6

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120
Not Applicable
·
Score: 0.0

Guideline #108
Adhered High
·
Score: 27.6

Guideline #168
Violated High
·
Score: -23.6

Guideline #167
Not Applicable
·
Score: 0.0

Guideline #139
Violated High
·
Score: -23.6

Guideline #150
Adhered Low
·
Score: 9.9

Guideline #205
Violated High
·
Score: -19.7

Guideline #118
Adhered High
·
Score: 19.7

Guideline #194
Adhered High
·
Score: 19.7

Guideline #192
Adhered High
·
Score: 7.9

Guideline #196
Violated High
·
Score: -7.9

Guideline #182
Adhered High
·
Score: 11.8

Guideline #193
Adhered High
·
Score: 11.8

Guideline #161
Violated High
·
Score: -15.8

Guideline #191
Adhered Low
·
Score: 5.9

Mobile Form Field Usability:
18 guidelines
·
Score: 141.9

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186
Adhered High
·
Score: 27.6

Guideline #190
Adhered High
·
Score: 23.6

Guideline #121
Adhered High
·
Score: 19.7

Guideline #183
Adhered High
·
Score: 27.6

Guideline #189
Issue Resolved
·
Score: 19.7

Guideline #128
Violated High
·
Score: -15.8

Guideline #187
Adhered High
·
Score: 7.9

Guideline #165
Adhered High
·
Score: 7.9

Guideline #181
Not Applicable
·
Score: 0.0

Guideline #197
Not Applicable
·
Score: 0.0

Guideline #155
Violated Low
·
Score: -15.8

Guideline #156
Adhered High
·
Score: 31.5

Guideline #160
Adhered High
·
Score: 27.6

Guideline #157
Violated High
·
Score: -23.6

Guideline #145
Violated High
·
Score: -23.6

Guideline #171
Issue Resolved
·
Score: 19.7

Guideline #184
Adhered High
·
Score: 15.8

Guideline #220
Violated High
·
Score: -7.9

Touch Keyboards:
5 guidelines
·
Score: -31.5

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71
Violated High
·
Score: -23.6

Guideline #65
Violated High
·
Score: -23.6

Guideline #69
Adhered High
·
Score: 15.8

Guideline #70
Violated High
·
Score: -7.9

Guideline #66
Adhered High
·
Score: 7.9

Mobile Validation Errors:
7 guidelines
·
Score: 45.3

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Crate & Barrel and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.