Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!

Here is a well-written article on cognitive research and its link to behavior change and storytelling.

Whether in business, or as a nonprofit, often we share our stories in order to change behavior. At the lowest level, this is 'buy my stuff.' At the highest level this is about creating greater satisfaction, awareness, and positive social change.

This article explains the 7 steps cognitive research has determined influence our behavior. And these are strikingly similar to storytelling:

1) Interrupt the Pattern -- start with the everyday but then something happens and we are in a different place/situation

2) Create Comfort -- add familiary elements

3) Lead the Imagination -- have a plot plus use visual language

4) Shift the Feeling -- from one state to another, using turning points

5) Satisfy the Critical Mind -- include data

6) Change the Associations -- from undesirable to desirable

7) Take Action -- what do you want people to do?

The author, Douglas Van Praet, also shares examples with us to illustrate his points.

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.