Shai is a web designer and developer, who started an app development consultancy in 2013.

He started early in life, build his first app at age 4 (say whaaat!!?), and his first website at age 7.

(holy crap, that’s impressive Shai!)

After running a few online businesses from the bedroom as a kid, he founded an events company at university.

With his love for software, he was able to launch some pretty unique events, like a Wall Street theme nightclub in which he installed screens and hacked the cash registers to make the drink prices rise and crash throughout the night.

Obviously, people loved it.

After that, he took an interest in online marketing and started personalizing the websites of his clients.

He, for example, would show a more premium call-to-action to visitors who already completed the basic one, which resulted in a big increase in conversions.

This was about at the same time as Brennan was also playing around with personalization.

Brennan shared all the things he was trying on Twitter, and a lot of marketers started to follow along.

That’s when he decided to launch a course so marketers could do the same to their own site.

It sold really well, and people loved the concepts.

But at the more technical parts of the course, they struggled to follow along.

That’s when Brennan & Shai started talking about creating a point-and-click tool any marketer could use on their own.

Examples & use cases

There are a lottttt of possibilities with RightMessage.

So many, that it can even be a bit overwhelming of where to get started.

Below a quick overview of some of my favorite use cases.

Use case #1 – Personalize your sales page

This is a no-brainer.

If you segment your visitors by who they are and what their biggest struggle is.

Then you can personalize all of your sales pages completely around that visitor.

Think about:

Personalizing the headline.

Personalizing the subheadline

Replacing the video by a different one that talks about their biggest struggle

Swapping out testimonials that are more relevant to that visitor.

Adding another question to the FAQ that talks about which objection that visitor might have.

Changing specific words in your copy to make it more relevant.

All these little personalizations will have a BIG impact.

Use case #2 – Personalize your checkout page

Someone just went through your sales page.

And was brave enough to click that daunting checkout button.

But you’re not done there.

The visitor didn’t purchase your product yet.

So to blow them away, personalize the heck out of it.

Swap out testimonials and list some benefits that are likely relevant to that person.

Use case #3 – Hide opt-ins to people who are already subscribed

Imagine you’re doing a weekly newsletter.

And in this weekly newsletter, you link so now and then to one of your new articles.

They visit the article.

And they get bombarded with opt-ins.

But why?

They are already on your list, right?

So it’s time to start hiding these babies depending on in which funnel stage they are.

If they’re anonymous, show them.

If they’re subscribers, hide them or show something different instead.

Use case #4 – Show a different call-to-action based on who someone is

So instead of hiding the call-to-action on your pages for visitors who are already customers, you could also show a distinct call-to-action.

Not júst a call-to-action, no the pérfect call to action based on what you know about that visitor.

Use case #5 – Personalized content upgrades in your articles

A content upgrade is a download that’s very much related to the article.

And they also mention in their FAQ that you don’t have to worry that your plan automatically gets more expensive if you happen to exceed your quota once:

Q: What if I go over my monthly visitor limit? Or if my traffic fluctuates a lot?

A: We don’t automatically upgrade anyone. Our team keeps an eye on your account, and if you’re consistently going (greatly) over your traffic quota, we’ll reach out about upgrading you.

We know some companies are seasonal and that spikes in traffic happen. No matter what, you can rest assured knowing that we’ll always work with you 1-on-1 to make sure you’re only paying for the pricing plan you should be on.

That’s pretty cool, I think.

Also, because it’s calculated based on visitors, you can also use it for as many websites as you like.

Which is superduper easy to manage too within RightMessage, you can easily switch websites:

And if you have an enormous amount of visitors on your website (lucky you!), you could also decide to only load RightMessage on pages that you want to personalize to make it more affordable.

RightMessage will just calculate the total amount of visitors of all the pages on which you’ve loaded the RightMessage script.