Interesting Ads Held Viewers
That the Super Bowl Bored

This Year's Super Bowl was a blowout, but at least one group benefited from the boring football match-up: advertisers.

Viewers last Sunday paid even more attention to the ads that aired during the big game than they had expected to, according to a Wall Street Journal/Harris Interactive poll. Harris Interactive surveyed 2,948 people online before the Super Bowl about whether they planned to watch the big game and the ads, and about their overall impression of Super Bowl advertising. The pollsters went back to those people...