The Power of Disengagement

Working side by side with your business partner, husband, staff, assistant- for months on end with little to no breaks. You work diligently on a proposal, then a project, then a wrap up- all at full speed with no stops. You write, blog, post, measure, create – for weeks and months – and then repeat. And yet again, not too many pauses. This represents all of our stories- or all of us who work hard at being great at something.

When you’re in full throttle engagement, sh!t gets done. Things move. The pieces come together and do what they’re meant to. But when engagement has no end in sight, it’s like holding a bridge pose in yoga for an indefinite length of time- with a teacher talking on her cell phone outside the room. In other words there’s no horizon- you can’t measure output because you don’t know how to manage it in service of an end point. We love when there’s someone holding the “end” for all of us – so no one has to wonder.

There is a lot of power in engagement, but there is also a lot of power in disengagement- like a vacation. I took one recently and had several epiphanies I’m normally too busy to acknowledge or explore. What’s even better was that I wasn’t busy making notes about how to make this place better, which I’m often plagued with at restaurants, on airplanes, in meetings, etc. The Auberge Resort experience took me out of my day-to-day mind. It was transportive. That counts for something when your life is big, with lots of moving parts.

Have you disengaged lately? I recommend it – not only because it’s fun and makes life interesting, but because it’s good for business, too.

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About Me

Amy Swift Crosby is a brand strategist and copywriter who has positioned or voiced messaging across the commercial spectrum, from icons like Ford, BVLGARI, Pottery Barn, Pantene and Virgin, to boutique brands like The Wild Unknown, fitness franchise Barre3 and the rebrand of legendary metaphysical bookstore, Bodhi Tree. She has leveraged this expertise to help entrepreneurial women and small businesses owners hone their skills, mission and message, while uncovering their own “voice.” This blog explores “the human side of business,” and universal themes like uncertainty, anxiety, the tension between engagement and disconnection, personal value and most importantly, of finding - and hearing - our own voices in our everyday life.

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SMARTY began as a thriving community in Los Angeles and Boston with weekly panel discussions and events designed to better understand the mindset and growth strategies behind successful entrepreneurs. Today, SMARTY is a weekly blog written by Amy Swift Crosby who chronicles her life as a creative, parent, entrepreneur and spiritual seeker. As an urban refugee living in a New England seaside village, she unpacks topics ranging from uncertainty and doubt to the built environment and advertising. More on Amy.