The secret to social media success according to ChurchPOP's founder

eCatholic joins forces with ChurchPOP

We believe a great website needs a steady stream of relevant and engaging content. Making it happen has never been easier, thanks in part to eCatholic's new ChurchPOP module!

eCatholic users can now easily drag and drop the new ChurchPOP module onto their website to publish unique and inspiring Catholic articles that will evangelize their audience in a whole new way.

Catholic social media success: The ChurchPOP story

ChurchPOP stands out for producing fun, informative, and inspirational viral content that is authentically Catholic. We visited with ChurchPOP founder Brantly Millegan to learn more about ChurchPOP's content strategy – and to discover what Catholic churches, schools, ministries, and dioceses can do to achieve great results on social.

eCatholic: What’s your story? How did ChurchPOP come to be?

Brantly Millegan | Founder & Editor-in-Chief, ChurchPOP: I started ChurchPOP in August 2014 after seeing there wasn’t much in the Catholic media sphere that focused on viral content. It was acquired by EWTN in 2015, and with their support we’ve since expanded to Spanish, Portuguese, and Italian and reach millions of people around the world!

eC: What makes ChurchPOP different from other Catholic news sites?

Millegan: ChurchPOP focuses on viral, shareable content designed for the social media world we live in. We’re not shallow – we are clear on Church teaching and often address hot button issues – but we’re very accessible.

Millegan: Engage every day, respond to relevant events, and have some fun!

eC: What should Catholic organizations do to be successful on social?

Millegan: I’m not sure every parish or Catholic school does need to invest a lot in social media. I see social media more about engaging people around the world, whereas parishes are of course interested just in their local communities.

If they do want to make use of social media, I’d recommend they decide on one or two networks, promote their new accounts to their parishioners, and then use it to keep their local community up-to-date on what’s happening at the parish.

Catholic organizations need to understand the unique ways different social networks are used, then they should decide what makes the most sense for their goals and focus on that. Trying to do everything part way isn’t as good as doing a few things well.