Urs Hölzle, Google’s Senior Vice President of Technical Infrastructure, dealt some California shade to the Hadoop community at last week’s Google I/O conference in San Francisco with his declaration that the company was, like, so over the traditional Hadoop/MapReduce approach. Instead, the Chocolate Factory has concocted their own inhouse system - Google Cloud Dataflow - which Hölzle said, twisting the knife, was far more suited for dealing with the multi-petabyte scale data-loads Google now experiences.