Behavioural

Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics,
from media and shopping habits to attitudes on charitable giving and the environment. This data can be linked to our PRIZM5 consumer segments and to the postal code (FSALDU) level.

Opticks Powered by Vividata is based on a rolling 52-week online survey sample of approximately 38,000 respondents, and results in lifestyle and media profiles of more than 4,100 variables across a broad range of products,
activities, services and media choices.

Opticks Powered by Numeris provides lifestyle and media profiles for more than 3,000 variables across a wide range of topics from radio and TV usage to retail, finance, technology and travel behaviour.

Opticks Social Powered by AskingCanadians™ provides approximately 600 variables on who is visiting the leading social media websites, what they are doing and how much time they spend blogging, tweeting, posting photos
and sharing links.

Opticks Mobile Powered by AskingCanadians™ offers more than 800 variables on mobile behaviour, and can accurately profile customers and prospects by their mobile habits, including minutes spent texting, preferred apps
and favourite tablet manufacturers.

Opticks eShopper Powered by AskingCanadians™ offers more than 600 variables that describe the digital and offline marketplace behaviour of Canadians.

CommunityLife database measures key elements of social dynamics, such as the frequency of contact with family and friends, political activism, trust in public institutions and involvement in formal organizations.

GivingBack database explores how Canadians volunteer their time, donate money and provide in-kind gifts to charitable and non-profit organizations.

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Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.

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Keep up to date on the lastest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.