Marketing - an introduction, 7.5 credits

About the education

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Subject: Business Administration

Business administration provides you with knowledge about the function of companies and other organisations, as well as their role in society. Issues covered are useful for work in companies, both in the private and the public sector, as well as for non-profit organisations.

The subject opens many doors on the labour market. It gives you an overview of the main areas in business, and at the same time gives you possibility to specialise within one of the main areas: Financial analysis and calculation, Management/Organisation, Marketing, or Accounting and financial control. The ability to solve problems analytically and critical thinking are important elements in all areas covered.

Financial analysis and calculation examines how to make decision-making easier through the analysis of a company’s income and expenses. Other important topics, such as investments and financing, the company’s raising and use of capital as well as the assessment of companies on the stock market, will be reviewed.

Management/Organisation deals with leadership, control and organising in companies and other organisations. The interplay between the individual, group and organisation are fundamental aspects here. Project management and change are other vital topics covered, as well as issues regarding company- and organisational culture.

Marketing analyses how markets work and how best to handle the flow of goods and services to consumers. In a broad sense marketing thus regards communication and impact. Issues such as brands, consumer behaviour, market surveys and marketing strategies are other topics that are covered.

Accounting deals with how financial information can be compiled to measure and follow up the performance of the business and how information in accounting systems can be used as data for control and decision-making. Issues regarding companies’ external accounting, financial control and auditing as well as financial company analysis are other important topics to be covered.

Area of interest: Business and Economics

Business and Economics is important at all levels in society. Business Administration teaches you how companies and other organizations work and how they can achieve their goals in the best possible way.

Do you want a long-term perspective and are you interested in what causes financial crises and why certain economies grow faster than others? Then Economic History is the subject for you.

If you wish to study how decisions made by human beings affect society, then Political Economy is a wise choice.

AU 2019

Period 2, Evening time, 50 %, On campus

Education event

Course code:FE1304

Application Code:SU-31800

Level

First level

Language

Swedish

Eligibility

Selection

The grade point average of your upper secondary school leaving certificate 33 %, the Swedish national university aptitude test 47 %, Higher Education Credits 20 %