CompUSA Turns On to Word of Mouth (Case Study)

Like many companies, venerable electronics retailer CompUSA has observed the ballooning force of consumer-generated media and recently determined that it needed to address the phenomenon. Particularly in the high-consideration realm of computer and home entertainment components, online word of mouth has only grown in importance. The simplest and best way to embrace the trend, CompUSA decided, would be to add consumer reviews to its site.