DHL highlights its role as an enabler, in latest ad campaign

05 Dec,2018

By A Correspondent

DHL Express has unveiled its campaign â€˜DHL is the Wayâ€™, for this yearâ€™s Hero Indian Super League (ISL). This campaign marks the fourth year of partnership with ISL. The commercial has been conceptualised by The Digital Street.

Said Sandeep Juneja, Vice President â€“ Commercial, DHL Express India: â€œAt DHL, we see ourselves as enablers for our customers in global trade. Therefore, we are always finding new solutions to make Indian SMEs more competitive. When we are done solving complex supply chain problems, our customers should see it as â€˜Excellence Simply Deliveredâ€™. Thus, the new campaign â€“ â€˜Where there is a will, we are the wayâ€™. With this, we want to strike an emotional chord and go beyond business conversations.â€

Added Pratap Bose, Founding Partner and Chairman, The Digital Street: â€œThrough its exceptional service quality, DHL is known for bringing hope and delight to its customers. The creative thought behind this campaign highlights exactly that, blending special experiences with a continuous endeavour to deliver with care. The campaign weaves a beautiful story of a caring father-son relationship and the role played by DHL in fostering a personal connection to bring them closer. The commercial was created with an intent to stand out in the minds of consumers, and hence allow them to connect better with the brandâ€™s values.â€