Designed to be the new flagship of Milwaukee’s downtown redevelopment, the austere outline of The Moderne seamlessly blends the form of a high-rise with the function of a luxury mixed-use development.

To create an iconic visual presentation in the Milwaukee skyline and foster the economic growth of the city while also creating an exciting destination, the owner worked with Milwaukee-based Rinka Chung Architecture. According to the architect’s website, the opulent yet restrained Moderne style was the biggest design theory for the facility, reminiscent of progress and forward momentum. "Visually, the glassy shaft is stretched even wider by adjacent vertical windows and slips delicately into the more dominant horizontal reticulation of the building. A flat, curved roofline appears to float above a continuous band of set-in glass."