Head of Copywriting

Head up copywriting for the biggest business media brand in marijuana. As seen in the WSJ, Marijuana Business Daily (@MJBizDaily) has been the most trusted B2B news publisher and trade show producer in the industry since 2011. Based in Denver, CO, this full-time position offers room for growth, top salary, strong benefits and the ability to work from home if you choose for 20-hours per week.

As Head of Copywriting, you will report directly to the department head, manage a junior copywriter and work alongside a full team of skilled branding, design, database, social, PR and a/b testing professionals. You will also flex your design muscles by advising on the company’s design for the web, email and ads so it's optimized for conversions.

This is not a content marketing role - your focus will be entirely on conversion (aka direct response) copywriting and optimized design that:

Converts qualified followers & visitors to email opt-ins

Persuades more executives to buy our books & reports

Entices major investors to subscribe to our services

Convinces tens of thousands of entrepreneurs to pay to attend our trade shows in the US and abroad

Together with your junior copywriter, you will craft persuasive copy and influence design across all media channels - both online and off - including email, social, PPC, landing pages, e-commerce microsites, podcast audio ads, magazine ads and postal direct mail. Our department is high-volume, rolling out campaigns for roughly 12 major products per year ranging from niche email newsletters, to high end reports, and paid registrations for industry-wide trade shows.

This role requires significant passion for and experience in all facets of direct response copywriting including:

Persona and market research-based creative

Copy for database marketing to highly targeted audiences

Familiarity with eyetracking, click paths and CRO

Landing page, microsite and ecommerce cart best practices

Email, social, PPC and postal mail marketing

A/B testing beyond email subject lines

Guiding web & graphic designers in conversion-optimized design

Mentoring junior copywriters

Experience in B2B and in international markets is preferred but not required. We do not require experience in our specific marketplace – the right candidate can pick up a market fairly easily with our guidance and data. We are looking for copywriting and creative leadership chops.

Relocation help may be available for the right candidate. Marijuana Business Daily is a division of Anne Holland Ventures Inc, an award-winning, woman-owned company which has been listed in the Inc 500. We are an equal opportunity employer.