6.
Right Idea. Wrong Word.
• It’s about building an idea in the world.
• It’s about leaving something behind.
• It’s about creating win-win scenarios.
• It’s about making sure the audience is getting as much as the brand.

7.
Give a little bit.
Give a little bit of your love to me.
I’ll give a little bit of my life for you.
Now’s the time that we need to share.
So find yourself,
we’re on our way back home.