2018 Logolounge Trend Report

Modern Religion

Let’s start by recognizing the works in this trend are not going to be seen representing anything more than a designer’s folio site. They might appear on a couple of great T-shirts or a band’s drum kit as well, but more than anything, these logos tend to reinforce the design fraternity’s infatuation with rich symbolism. These stars, jewels, hearts, arrows, and skulls are so entrenched in the lore of secret societies that their very essence reeks of mystic ritual. Either that or naivety blinds us to an underground designer cult with secret passcodes and a handshake.

From a design standpoint, these explorations are beautiful to view and demonstrate how a crafty designer can build an aesthetic fortress from completely vacuous elements. Exercising our design chops on fantasy projects is not completely bereft of value, though. This group has elegance of execution and each could, for example, represent another topic altogether after exchanging a moon, a hand, and a sword for a couple of roosters, a pig, and a chef’s hat.