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9.
Report FindingsWhat we found: Columbus can gainimportant advantages over other freightcommunities by delivering a freight networkthat is predictable (Maersk Daily Service9/2011: “absolute reliability, its predictable,its boring and its right on time”)

10.
Predictability in the Supply ChainDelivered by the Columbus Region Nine Recommendations1. Marketing message/value proposition received by all Columbus Region members2. Harmonize web contents so that all members are consistent in site selection, links to Columbus Region

11.
Predictability in the Supply ChainDelivered by the Columbus Region Nine Recommendations3. Create a roster of Class A buildings to demonstrate Columbus Region’s advantage with this product type4. Establish a working group to accelerate development at Rickenbacker Rail Served Logistics Park5. Identify new sites that can be ready for Jobs Ready Sites

12.
Predictability in the Supply Chain Delivered by the Columbus Region Nine Recommendations6. Retail sites supported by retail distribution centers not in Columbus7. Review, analyze Georgia’s Innovation and Logistics Center, attributes that may benefit the CRLC8. Forum for manufacturers and distributors on HOS and CSA-issues which impact drivers services and capabilities

13.
Predictability in the Supply ChainDelivered by the Columbus Region Nine Recommendations9. Determine an e-commerce strategy for the Region in order to capture new distribution in this sector

20.
Projected Impact of E-Commerce• By 2025 it has been estimated that Ecommerce will represent 30% of all Retail Sales and account from 2.7 trillion in total sales (Source: Dematic)• Within 5 years, the percentage of sales closed at physical stores vs. alternative sales channels (E-Commerce, M- Commerce and S-Commerce) will drop from 91% (today) to 76% (Deloitte Study)

21.
Shipping’s Role in E-Commerce• Fulfillment “promise” stipulates site selection and access to transportation networks and hubs• “Free shipping” retains transactions (3/4 of consumers abandon shopping at checkout if shipping is not free) – Shipping solutions include “retail shipping clubs based on purchase thresholds, linking free shipping to minimum orders or certain products (higher margins), customized delivery or providing free shipping on two or three day delivery solutions

23.
How Are They Making It Work?• Single DC supports national store replenishment and e-commerce order fulfillment• Stand alone DC(s) for store replenishment and stand alone e-commerce fulfillment centers (in different locations)• Third-party sourcing for all aspects of fulfillment and transaction support• Third-party sourcing for selected goods to enhance product launch, seasonal products