Looking Forward: Content Discovery

How viewers locate new television programming is the
question on everyone’s mind right now. Patrice Slupowski, VP of digital innovation
at Orange France Telecom, recently articulated some thoughts on this query, suggesting that the “biggest
revolution to date in digital TV is likely to place in discovery.”

In fact, NATPE and CES has commissioned
a consumer research study for presentation in early 2015 to learn about that
very topic.

"The question of how and where people are discovering content — on any
device — is one that we need to gain a better understanding of as an
industry," remarked NATPE CEO Rod Perth. "This research study will
reveal fresh guidance on the how and why of viewer discovery."

A December 2014 survey
from Hub Entertainment Research indicates that more and more TV viewers are
turning to online sources for their entertainment data solutions.

A majority of the respondents, 60 percent, agreed that a “universal listing
that lets them find shows across all TV sources” would be beneficial; 48
percent have said that they lean toward sources that allow for “easy”
television show discovery.

Nielsen also released new data in their third-quarter Total Audience Report, in which SVP of Insights Dounia Turrill highlighted that “consumers
are shaping their own content-discovery experience.”

The recommendation engine is one type of service that many firms are using for television
content curation and personalization.

Michael Ekstrand, a recommendations expert and
computer-sciences professor at Texas State University, said
that systems like that “can result in a substantial lift in peoples'
movie-watching [and] purchasing.”

Being able to reliably provide robust TV recommendations for
viewers is a task of utmost importance, and arguably required for film and
television providers who hope to retain and maintain viewers who seek to find fresh
and engaging programming.

A key part of this is ensuring that the proper entertainment metadata, tagged with appropriate and accurate genres and categories, is
involved.

FYI Television’s carefully tailored television and film metadata is highly
flexible, and can be of great assistance when directing viewers towards
exciting new programming. Click below to discover how.