When it comes to separating themselves, JetBlue’s core benefits have always been go-to advantages over competing airlines. Plane-wide perks like leather seats, loads of legroom and unlimited munchies are for every passenger.

In The Flyer’s Collection we showcased faux products, allowing travelers to have a JetBlue-esque experience on any airline.

In 2011, Miracle Whip declared it was cool to hate them as well as love them. From this came the fact that Miracle Whip was actually a point of contention in some households. And born was the “Not for Every Relationship” contest.

Couples shared their stories about how this fair condiment brought them together—or tore them apart—for a chance at 25 grand to put toward a wedding. Or a divorce.

The video of a priest and a lawyer set up guidelines and kicked the whole thing off.

A freelance project in conjunction with the Swedish design army at Your Majesty, this site got 2 million+ views. It also helped Yahoo! own the color purple and set themselves apart from their yellow-blue-red-and-green rival.

This is one of those everyday instances where the brief is to create a single-page landing experience. And then you bring back a not-so-everyday idea that gets the client so excited that they suddenly find buckets of Benjamins they didn't know they had.

Here, promoting all the good times one can have outside, characters of the outdoors put on an online telethon hosted by their matriarch, Mother Nature. Entertainment bits included the sun doing a comedy routine and a cloud doing impersonations while various animals, vegetables and minerals manned the phones.