6 ouch!In 2011, many Vendors and their Channel Partners will continue to:

Refuse to co-fundsyndicated Inbound Marketing tactics [under the false pretext that they are not strictly quantifiable and containable "lead generation", but in reality because most vendors' marketers still don't "get" social media / pull marketing]!

DismissFacebook [wrongly seen as B2C and/or for "personal stuff" only] and Twitter [wrongly seen as insignificant in France]!

Ask partners and prospects to visit lame websites and to fill in police-like forms to get the "privilege" to access promotional material [white papers written by marketing, product brochures, PDF presentations...]

Export to PDF boring old-fashioned Powerpoint presentations, filled with copyright notices, so that nobody can remix, reuse, share and spread the word [and, of course, forget to make them accessible and downloadable on Slideshare or Scribd, which would be too convenient for partners and prospects and too good for SEO]!

Educate and enable marketing staff and channel partners in the area of Social Media and Social CRM.

Leverage Web 2.0 / Marketing 2.0 instead of continuously explaining that they are in the process of launching a new website [what about starting a blog, join some LinkedIn group, engage on Twitter... around pressing business issues adressed by their company/service?]

Understand the power of producing/giving away valuable content and of collaborating with customers [widely publish non copyrighted material, encourage customers to contribute and to produce content for you and their peers...]

Accept vendor / partner independence and contextual only loyalty and start collaborating with relevant coopetitors to grow the SaaS / Cloud market together [eg help business partners network and collaborate with other partners, even if they are affiliated with competitive vendors!].

Mix offline and online tactics, eg run both Networking Events [see the IBM SaaS and Cloud Forum] and Virtual Events, develop Community Management without limiting it to online!