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31 January 2018

How UX can re-shape live sports orchestration

Traditionally, live sports production has been a big budget undertaking, involving hundreds of people. It’s also one of the most time-sensitive broadcast functions. Operators in Monitoring Control Room (MCR) of any live broadcast need to meticulously follow commands of the sports director, with very little margin for error. Over the years, this model has become increasingly dependent on physical infrastructures, skills of the playout operators, and presence of sports experts to orchestrate seamless shifts during interruptions in the game and ad breaks- from live feed to ads, and back to live feeds.

How AI will impact traditional broadcast roles

With rise of Alexa, and Siri, humanity at large has had its first brush with how artificial intelligence may change their lives. As the use of smart assistants becomes commonplace, there have been voices of concern that caution with foreboding predictions. For the everyday professionals though, including those who work in the broadcast space, the biggest concern could perhaps be – “How would AI impact my job?” A closer look on real-life application of machine learning could put job-related concerns to rest.