Retailers Taking Advantage of the Economy in the Hamptons

But now, with summer just weeks away, property owners are relenting; they’re offering dramatically shortened leases to lure penny-conscious tenants. These leases, which historically lasted 10 years, can now be had for as short as five months.Retailers who take these mini-leases are known as “pop-up stores” for their ability to speedily put down and take out tent stakes. Four have opened or are slated to open in East Hampton, including Hermes (63 Main Street), Michael Kors (48 Main Street), Brooks Brothers (54 Main Street) and Trina Turk (79 Main Street). Jimmy Choo will also open a pop-up store in East Hampton at a yet-to-be-determined address, brokers say, though store officials didn’t return a call for comment.