It’s a good time to be an investor in Apple Inc. (NASDAQ:AAPL) and NVIDIA Corporation (NASDAQ:NVDA), say analysts from Piper Jaffray and Goldman Sachs. All across the Street, tech enthusiasts are keeping their eyes peeled toward Apple’s 10th anniversary edition iPhone launch, but one analyst also sees exciting potential lingering beyond the launch with Services. Meanwhile, another analyst makes a bullish case hinging on key three points on the heels of the DL Connect conference that has him banking on NVIDIA’s possibilities. Let’s dive in:

The analyst reiterates an Overweight rating on shares of AAPL with a $155 price target, which represents a 10% increase from where the stock is currently trading.

What should investors anticipate from the giant in these next years? From the analyst’s eyes, as the services revenue mix accelerates, more emphasis will spotlight a sum of the parts (SOTP) valuation. Yet, “Apple’s higher margin services revenue segment grew 22% y/y in FY16, materially outpacing the other segments. At only 11% of total revenue, however, it is a stretch to expect investors to consider using a sum-of-the-parts valuation on AAPL at this point,” explains the analyst, who predicts the SOTP shift will more likely transpire once services revenues hits 20% of overall revenue.

Moreover, “We believe AAPL is well positioned through the next several quarters given proximity to iPhone X will capture investor attention, even if any other issues emerge in FY17. With a solid December quarter in the rear-view mirror, if Apple meets March quarter estimates, we think AAPL shares are positioned to run into the Fall ’17 launch of the 10th anniversary device. Our expectation is for AAPL to continue to meet/beat 1H iPhone estimates, based to some degree on relatively easy comps,” continues Olson.

As usual, we like to include the analyst’s track record when reporting on new analyst notes to give a perspective on the effect it has on stock performance. According to TipRanks, five-star analyst Michael Olson is ranked #115 out of 4,560 analysts. Olson has a 66% success rate and garners14.2% in his annual returns. When recommending AAPL, Olson collects 15.8% in average profits on the stock.

TipRanks analytics show AAPL as a Buy. Out of 36 analysts polled by TipRanks in the last 3 months, 28 are bullish on Apple stock, 6 remain sidelined, and 2 are bearish on the stock. With a return potential of nearly 7%, the stock’s consensus target price stands at $149.58.

NVIDIA Is Revamping Its Services- Here’s Why That Matters

Goldman Sachs Toshiya Hari has emerged from NVIDIA’s Deep Learning Connect conference in London last week with three key takeaways to become even more confident on the chip giant’s success. In reaction, the analyst reiterates a Conviction Buy with a price target of $130, which represents a just under 23% increase from where the shares last closed.

Overall, “…we believe NVDA’s offerings of off-the-shelf ML models and its ongoing support of customers as they refine and scale their services are important for a number of reasons: 1) by growing its sales and support capability, NVDA can create sticky relationships with customers in verticals outside of cloud, in our view (note customers outside of the cloud space are more likely to depend on such support from NVDA); 2) this is the same NVDA has been deploying in Gaming, where the company has gained 15pts of share in the last 5 years; 3) within this context, NVDA’s recently announced plan to increase spending (high-teens growth over next several quarters) is reasonable, in our view, and we would expect it to drive similar results in data center, enterprise, and automotive,” Hari concludes.

According to TipRanks, which measures analysts’ and bloggers’ success rate based on how their calls perform, four-star analyst Toshiya Hari is ranked #859 out of 4,560 analysts. Hari has a 74% success rate and realizes 14.9% in his yearly returns. When recommending NVDA, Hari yields34.0% in average profits on the stock.

TipRanks analytics NVDA as a Buy. Based on 27 analysts polled by TipRanks in the last 3 months, 14 rate a Buy on NVIDIA stock, 9 maintain a Hold, while 4 issue a Sell on the stock. The 12-month average price target stands at $116.45, marking a 7% upside from where the stock is currently trading.