About the Crown

Rugby fans worldwide anointed Waisale Serevi the King of 7s® and a legend on the pitch. We took inspiration for the Serevi® crown from the South Seas royalty and collaborated it with the fan-inaugurated nobility of our founders and let that drive our corporate logo. Its horizontal black & white bands echo the iconic stripes associated with rugby uniforms worldwide. The crown’s prongs suggest canoe paddles, acknowledging the rich voyaging traditions of Pacific Island people and the culture of our beloved sport. As a nod to our founders’ prowess, the Serevi Crown sits atop our logo. Long live the King, long live rugby.