TVG on track

AUTHOR(S)

Evans, Don

PUB. DATE

December 1999

SOURCE

Advertising Age;12/6/1999, Vol. 70 Issue 50, ps26

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article focuses on Television Games Network (TVG), the horse racing cable network in the U.S. Since its launch, the upstart horse racing cable network's account-wagering system has penetrated the markets of Louisville, Kentucky, Portland, Oregon and Baltimore, Maryland for a total of 4.5 million homes. Only 250,000 of those subscribers are on cable. TVG offers 12 hours of daily programming, including news and results shows, and plans to expand into 12 to 15 markets by end of 2000. TVG is attempting to reach a mass audience with programming that is both introductory and educational.