Articles Tagged: Brand

A Brand is often used to refer to a sign, symbol, name, term or design or a combination of them which helps individuals identify and differential a product or service of any organization from those of their competitors. In this sense it has a similar meaning as to a trademark. But brand can also be […]

A Usage and Attitude (also called U&A, U and A) study is a strategic type of study which is conducted less frequently to identify the factors related to usage of a product/service and attitude of customers towards the brand. These studies have market-wide coverage and normally cover large number of issues like frequency of purchase, […]