Videogame Vocabulary Expands;
Not-So-Shocking Century 21 Ad

Q: What's up with all the videogame imagery I'm seeing in advertising these days?

—Brad Peniston, Washington

A: Just because lots of valuable consumers are playing video games doesn't mean the industry has to say "Game Over!" If videogames are attracting teens, tweens or whomever, then videogame icons in ads ought to do a little of the same, no? Videogame images "have become a visual vocabulary that anyone under 28 viscerally understands," says Allen Adamson, managing...