Social Media

This month in Thought Readers, we read Seth Godin’s book, This is Marketing. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.

Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal. Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.

This week’s blog was written by a very close connection, colleague and friend of mine, Melonie Dodaro. Her new book, LinkedIn Unlocked comes out today and I invited her to write a guest blog post for you on how to leverage the power of LinkedIn for helping and growing your customer base. Enjoy!

Marketing is the very activity you do to attract leads and customers to your business. It’s also the very same activity others use to attract you to them. With everything going on in your inbox and on social media, it’s becoming difficult to manage the marketing madness of messages and notifications.

Let’s face it, you’ve got notifications on three to five social networks easily, you’ve got messenger inboxes on all of those social networks and you’ve got your regular email inbox to manage. It’s a lot to stay on top of. Navigating your way through the distractions to get to important stuff can be challenging and tiresome.

Although you might have the best of intentions, some of the things you’re doing on messenger may be diminishing your credibility and causing you to lose, instead of attracting potential clients to your business.

If you’re doing any of the following things, it’s time to stop…immediately:

Suddenly you’re in a panic. Your cash flow is at an all-time low, and it’s been ages since anyone inquired about working with you.

You’ve been so busy with your head down working in your business that you’ve forgotten to work on your marketing. There are a bunch of reasons why you’re not attracting new business. Let me tell you what they are and one simple secret that can help you to never be in this situation again.