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A mania anticipated

Inspired by the hoaxers, a great many lonely Americans construct and take off in color-coded personal helium balloons (presumably wearing breathing apparatus), in search of love and community in the upper troposphere. In the process, beautiful aerial displays drift over the eastern slops of the Rockies, with a few soaring to icy dizzying heights, and a few others falling like overripe fruit down to the unforgiving Earth. Experts speculate on how the phenomenon has grown out of the increasing levels of isolation and narcissism in society coupled with worries over the H1N1 pandemic.