Downsize it

Upload imagery in a low resolution, music in a low bit rate. Only post excerpts and teasers. Open up a channel of communication for people to get in touch with you if they want a better quality or the full version. Reserve premium content for sales or leads.

Publish it

Make sure you publish your content under your name first, e.g. on your website, blog, social media or other platform or channel. Ensure your name / username / contact details are clearly displayed with your content. Make sure your content always travels home by rather linking back to it on one central hub than uploading it to various platforms.

Claim it

With Google Authorship your name and photo appears alongside the search results. Not only does this ensure content can be traced back to the rightful owner, it also triggers a 150% click increase. Link your Google+ profile to the content you create: https://plus.google.com/authorship.

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[…] You’re basically in your customer’s shoes now and get to experience firsthand how organised your content is: There is a risk you’re not catching all content if it doesn’t correspond to your keywords because of missing naming convention or meta data. […]