That was four years ago when the club decided to team up with Cancer Council Queensland, auctioning off the jerseys as part of Pink Ribbon Day.

Since then what could have been a 'one-off' has turned into a tradition with the Snakes set to be pretty in pink again this Sunday at home against the Sydney Kings.

Last year the club raised more than $10,000 for the jerseys auctioned and Mr Bolton said this year they hoped to beat that mark.

"It was a really good effort and all the funds go straight to Cancer Council Queensland's Cairns office," he said. "We'd love to crack that $10,000 figure. The uniforms are one of a kind ... so fingers crossed we get there."

Mr Bolton, whose cousin is currently battling breast cancer, said it was important to acknowledge that the disease affected so many people.

"It touches so many lives and obviously this is only a very small gesture but it's something we try to do to help," he said.