How do YouTubers make money?

If you have been a content creator on YouTube for a long time, you would probably have realized the meager sum ad revenue alone is bringing in for your videos.
If you are just starting out, you would think ad revenue is a YouTuber’s main source of income. Well, you would be disappointed to know that this is not true.

Fortunately, this article will inform you about several ways content creators on YouTube are making money, besides depending on ad revenue.

How are content creators on YouTube making money?

1. YouTube Partner Programme (YPP)
If your public channel views hit 10,000 and you are producing original content, you are eligible to participate in this programme. Under the YPP, revenue can either come in the form of InVideo overlays:
or by participating in branded entertainment like RedBull for example:

The YPP also gives you access to higher quality video, branded channel options, and Insight analytics to help you learn about your audience and increase your viewership.
If you are not creating content on a daily basis, there is also an option for individual video partnerships where single video is monetized for revenue.

2. Sponsorships
You can self-source for sponsorships. Good thing about this is, you don’t have to give YouTube a cut of your revenue. An example of this could be affiliate marketing where you have a revshare agreement with the brand to pay you whenever you talk about their product.

3. Live speaking engagements.
Look out for annual conferences. If your videos have a specific niche, you can put together some of your best videos and video stats to pitch to the directors of the event.

Another method that is less known to earn money on YouTube is through Super Chat.

Super Chat is a feature available on YouTube Live, allowing viewers to pay for their message to stand out among the other messages in the live stream chat. Your message will be highlighted and pinned. Its air time will depend on how much you paid. The good thing about this is, the money goes directly to the content creator. So it’s like directly tipping your favorite YouTuber!

Here is the price table and its associated benefits you receive.

So you see, monetizing your videos is not just about pleasing ad publishers and brand sponsors. You have to ensure that your content fulfills your viewers expectations of you as well. So you see, YouTubers deserve the credit!

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waach is an online video distribution platform that helps content creators from all around the world to meet a common objective: to have their videos watched by more people, across more destinations.
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