DesignGood Blog Category No. 11

Brand Insights

We get it: You know your business needs a stronger brand to attract customers and drive results. But it’s a big deal to hire outside help. What can you expect? How does it all work? Allow us to do some demystifying. What do I actually get if I hire a branding studio? It depends on…Read Post

It’s one of the core truths about business: You’ll be more successful when you know your values and align your goals with them. When we talk about values, we’re not just talking about those words that everyone pays lip service to, like honesty and service. We’re talking about your own unique way of bringing those…Read Post

We know you’ve heard this: To build a successful business, you have to get crystal clear on who your ideal customers or clients are. What are their needs? Their likes and dislikes? Where can you reach them? For example, say you know already that your target audience is moms. Are your moms busy millennials with…Read Post

Before we do any work for clients, we take them through our Brand Discovery Method, a process that helps us understand who they really are, why they’re different and how they add value. That’s because your brand and your business won’t succeed unless you can show customers your uniqueness. This means really drilling down. As…Read Post

A great brand isn’t just a memorable tagline or a cool website. It’s lots of parts working together. After years of creating brands that drive our clients’ success, we’ve found that these are the five building blocks for brands that get results: Visual Branding It all starts here. Your visual brand (which includes your logo,…Read Post

It gets thrown around a lot without any really addressing a couple of big questions: What does it really mean to have a great brand? What does a great brand do for your business? Here’s how we’d answer those questions: Customers and clients look for different things now than they did in the past. Instead…Read Post