Shift in household demographics calls for business rethink

The shifting demographics of households within the U.S. have many businesses rethinking how they develop, package and market their products. As single-parent, multigenerational, non-family and one-person households are chipping away at the "norm" that was mom, dad, 2.5 kids and a dog. This article details what ZIP codes across the U.S. are seeing the greatest shift and what the "new normal" might look like in the years to come.