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There is some trepidation with many people about taking on video as part of their marketing strategy. When you can understand why video marketing is so important for you to use as part of your marketing strategy then your business will benefit a lot. Don’t do it and your business may well suffer. Continue reading →

There are a great many benefits of email marketing, among them the ability to sell products to your email list so you can keep your cash flowing. The first thing you need to do is to build an email list and you also need to learn how to do this. Building the list and developing great copywriting skills are vital for any internet based marketing strategy. Continue reading →

The most important thing for a new business owner is to know their target market. When you know who your best prospect is going to be, then you need to find as many ways as you can to get in front of them. Here are 4 simple tips to get in front of your perfect prospect and start to create a connection. Continue reading →

Earlier today I was watching the original Planet Of The Apes movie, with Charlton Heston and one thing that hit me more today, even though I’ve seen the film several times was the total fear of change. The message was relevant that the culture was wrapped up in their own security and fear of the past, they lived like we tend to do and pushed things aside to keep the culture “safe”. Continue reading →

One of the many reasons for contacting and connecting with a lot of people especially when building a network marketing business or similar, is that only about 10 percent of people will actually take the action required to succeed. With this in mind, are you one of the 90 percent or among the 10? Continue reading →

A lot of us will know the parable of the Good Samaritan and the meaning behind the story. I wonder if there is a Good Samaritan definition for those of us in business too. For those who are not as familiar with the ethic behind the story, basically the Jews and Samaritans didn’t get on (sound familiar?) and a Priest and Levite left a poor injured man alone to suffer, but a Samaritan helped him in spite of his race or creed. Continue reading →

The most important thing to be seen as a master recruiter is that you are authentic. Be true to yourself and show yourself to be attractive to a prospect by indicating your desire to help THEM to be successful. Be real and avoid hyping up things to get the sign up “at all costs”. Money is a part of business, but it shouldn’t be evident that it’s the most important thing when you are recruiting into your business. Remember it’s all about the prospect FIRST! Continue reading →

In these days of internet marketing, there is so much free stuff and giveaways around we don’t know where to look next. There are so many items of value and yet there are some that are not of the same value because they are designed to get a person’s details only. The more value is offered, the more generosity is given. Continue reading →

When you post your content on the internet, whether it’s on a blog, on social media, on video or just as an advertisement, it’s sometimes the things you don’t say that are the most important. As a marketer it’s your job to trigger curiosity in your prospect and get their “nosey” gene to react to come to find out more about you. Continue reading →

There are things that I regret and things I know I shouldn’t have done. Yes, it’s important to learn from the mistakes in business, but now I have made a decision, I know where I went wrong and I understand why it’s vital I don’t look back. I have made my choice of marketing method and now I am focused and determined to make it work! Continue reading →