​Thursday 2 June 2016, 16 – 19 hrs.Patagonia European Head OfficeJollemanhof 11, AmsterdamThrough advertising brands want to sell or create a better image. But does advertising also contribute to a better world? How do brands touch people’s hearts, when do they make a real difference in society? As Coalition Better Advertising we want to instigate a discussion about the societal significance of advertising. With the public. But moreover with brands themselves: the brand builders and the marketeers.We discussed the future of advertising with peers. Shared insights and dilemmas. And future scenarios for the roles that advertising can play in the world.

Patagonia Europe is host of the event, and will deliver the inspiring key note;

The Coalition will share insights from the public voting on www.beterereclame.nl as well as from interviews with marketeers, product managers and brand builders conducted in the last months;

You can actively participate in 4 round tables and discuss topics such as:

What are dilemmas when it comes down to initiating meaningful advertising?;

How do creating awareness, loyalty or activation relate when you want to create a meaningful advertisement?;

How transparent do you want / can you to be? Greenhush versus greenwash;