Well after that post I heard from Keith Anderson who wanted to introduce me to a site he founded called Factbrowser.com.

Keith created Factbrowser about a year ago to help people discover the most compelling new research about technology, business, consumers, specific regions and the Internet.

The site is totally free, and it’s updated daily with new reports from hundreds of credible sources like Nielsen, NPD, IDC, Pew, gathered from press releases, social media posts and newsfeeds.

The entire database is searchable and filterable by topic, source and region, so you can narrow down the most relevant research quite quickly. It also uses quite a detailed topic tagging system if you like that sort of thing.

Each snippet of data also has social sharing buttons in case you want to share it with your online community with one click. But what I find best of all about the site is that the source of the data is clearly highlighted in red, together with a link to their web site and Twitter account if available.

1) Is Your business Image Suffering Online? By Dave Thomas This is a great common sense article all business owners should read. The rise of social media and mobile apps has changed the way people communicate online. One unhappy customer, or a disgruntled employee, can harm your online reputation if you’re not careful. To prevent this, Dave shares four easy ways to keep on top of your online business profile.

2) Strategies for Administering Client Google Analytics Accounts by Ben Alvord This is the kind of nuts-and-bolts post I bookmark and refer back to. Ben takes us through his administration process step-by-step and teaches us how to manage multiple Google accounts without compromising client privacy. Even the comments section is helpful with users adding interesting info on their experiences with managing client accounts.

3) Google Authorship and the Fast Track to Better Rankings: A Case Study by Jeff Sauer Many content producers are excited about Google Authorship and Jeff’s post explains why. I love the way Jeff narrates his own experiences with a new site and what happened when he linked it to Google +. Make sure you read to the end to get Jeff’s great tips on making the most of your site/blog in this new era of Authorship.

And finally, some editorial tips from Copyblogger’s Brian Clark…

4) The Art of Writing Great Twitter Headlines by Brian Clark The journalist in me loved this one. Remember the 4 U’s? Or the eight words or less rule? Brian says a bit of editorial flair goes along way on Twitter. Writing attention grabbing headlines is not just for our own content though… we can also use it when we retweet. Brian also includes helpful links to other related articles.

5) SEO Copywriting: The Five Essential Elements to Focus On by Brian Clark If a client or friend asks you about the dos and don’ts of SEO Copywriting, this would be a great blog post to recommend. Brian gives a quick run-down on SEO generally, followed by five points to focus on for good SEO copywriting. Make sure you read to the end to download Brian’s free 28 page report, if you want more info. Thanks Brian!

Karen’s main point was that the web is not print. What worked for the desktop web simply won’t work for mobile. You can’t determine how your site will look in every browser, on every platform, on every device. So why are we still letting content authors decide where their content will “live” on a web page? Why do we give in to their demands for a WYSIWYG text editor that works “just like Microsoft Word”? Worst of all, why do we waste time and money creating and recreating content instead of planning for how that content is likely to be reused?

CMS is the enterprise software that UX forgot. In the next few years, organisations are going to realise that their CMS is broken. It’s not enough to shorten the content to make it fit. “Truncation is not a content strat…”. So many probs would be solved in mobile design if every website used headlines and decks, like news orgs use. Every time your staff are fighting with the system, rather than creating great content, you are losing money. Use the shift and focus towards the mobile web as a wedge to help review and challenge the poor existing content management strategies your organisation has.

The age of Stupid Print Dinosaurs is over. We need to adapt to creating more flexible content that can be pulled through into different mediums.

I’m not buying Bruce Sterling’s schtick anymore. Anyone who saw him at Webstocks past recognised that he simply wheeled out the same lecture and simply replaced turtles with stacks as his metaphor of choice this year. Fun to watch the brain explosions from Webstock newbies around the room, but I didn’t find his group spanking particularly enlightening.

Bruce thinks we are in the depression era of the Web. It’s no longer the wild West, Web 2.0 is over. Now there are private castles and skycraper stacks in cyberspace and we are the livestock of the biggest stacks. We are being monetized and we are their product. Apple’s stacks look like Ivory towers washed with unicorn tears and we’re all fluffy pets of Zuckerberg.

At this point I left to go get ice-cream to avoid throwing myself off the gallery.

Key Takeaway: Nothing matters because we’re all going to DIE.

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Tricia Wang – The Elastic Self: What Millions of Chinese Youth Tells Us about the Future of Online Identities and Social Media

Wow, this was a fascinating presentation and my next favorite behind the one given by Kelli Anderson. Tricia is a sociologist and researches how technology makes us human. She spends weeks at a time at Internet cafes in China, studying the online habits of Chinese youth and is currently writing a book about the Internet as an expressive space for identity change in China.

Although the Internet is global, the experience of it is not universal. The way Chinese youth experience the Internet and US youth experience the Internet are poles apart. China has the largest population of internet users in the world. So what is it like to grow up digitally connected under an authoritarian regime?

The sudden availability of the internet in China, combined with open-market capitalism over the last decade has created a new social space and a new self has emerged, something Tricia calls the Elastic Self. Youth in China face unique risks by going online, which creates a unique set of behaviours. They are closely monitored online and could potentially go to jail if they post the wrong thing. As a result, there are vast sociological impacts.

Searching for trivial information viewed as unpatriotic. Chinese sex education can consist of simply showing a video of pigs mating. This is confusing for young people in China and they naturally seek answers online. Chinese youth are more comfortable chatting online to strangers about their personal issues than they are with persons IRL.

Grass mud horse has a special meaning in China

Chinese youth go to extraordinary lengths to defy online censorship, using extraordinary innovation. Most operate under pseudonyms, or create dual identities – one more acceptable to the Communist regime and another *true* identity which they only reveal to their most trusted online friends. Ways they get around censorship include using an online service that converts text to a jpg image which is then embedded and cannot be scanned. Or posting wording that phonetically sounds like what they want to say (e.g. in Chinese, “Grass mud horse covering centre” sounds like “Fuck your mother, Communist party” without actually saying it).

What does this teach us about Internet use in the West? Just because we don’t operate under an Authoritarian regime, doesn’t mean we don’t censor ourselves online. We can’t make assumptions based on how users interact online, because we all operate as different versions of ourselves online. We are operating in a censored Internet, but we don’t recognize it because of our *democratic* propaganda machines.

Key Takeaway: Stuff that matters to me may not matter to you.

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Webstock inspired API beer, courtesy of Garage Project

Adam Greenfield – Another city is possible: The “smart city“ from above and below

The concept of the “smart city” has been introduced as a strategic device to encompass modern urban production factors in a common framework and to highlight the growing importance of Information and Communication Technologies, social and environmental capital in cities. IBM, Cisco, Siemens and LivingPlanIT all propose smart city definitions that don’t focus on citizens or else they speak in terms of an ideal, seamless framework.

Advocates of the so called smart city often have political motivations and commercial priorities that don’t gel with the society that it is being built for. Take Christchurch as a case in point. It is classed as a Greenfield site in that very large areas of the entire city are to be completely redeveloped. Greenfield re-frames the smart city as a tool used by institutions of power to maintain their desired socio-economic boundaries.

Smart city proponents would pull the city into various urban developments that meet their own narrow definitions of a smart city, rather than let the urban areas develop organically in a way that meets the needs of residents. Adam sees this as a form of disaster capitalism at best – or at worst – corporate terrorism. Treating post-#eqnz Christchurch as a Greenfield site is deeply injurious to what the city has been and will be.

The real problem with the smart city is it has nothing to do with cities – corporations treat cities as an abstract terrain, not as places with histories that are animated and brought to life by its people. Building a city to represent a singular destiny/united goal is not going to work.

“Cities don’t have goals — what a strange anthropomorphism — people have goals.”

The idea of the Proximate Future where miraculous cookie-cutter solutions for the smart city will happen. What this really means is that the city lives in a consistent state of procrastination and awkwardness.

Another city is possible. Cities are made of people, not buildings. We are the city. Why not use daily activities, culture and history to plan a city that has meaning and value. This requires five necessary ingredients for a framework:

broadband connectivity, open and free.

smart personal devices.

open municipal data in useable formats, open APIs, reusable for low/no cost.

public interfaces, to bring data and broadband together, accessible to all 24/7.

Eric founded Stamen design in 2001 and works in the field of live information visualization and data interpretation. Eric and his team managed the live twitter feeds during the MTV awards and various other live shows.

Data visualization and online mapping are rapidly achieving mainstream status and even have a bastard stepchild: infographics. We should be expressing data in a more graphic way. Think of Google maps as paintings. Anything can happen with data. Building live structures is interesting as you don’t know what will happen next. For example during the Vancouver Winter Olympics in 2010, the fatal luge crash happened, which entirely changed the tone of the Olympics Twitter feed.

Data visualisation makes data accessible and draws the eye to it. Think about the possibilities of data visualisation in your business. Live visualisation of occurring events, interactive maps to show connections and relationships between sets of data, custom cartography, even maps as art, like the watercolor Google maps that Stamen produce.

Imagine using data visualisation to track financial transactions on the stock market? That’s what Eric and his team have done. Dot sizes indicate transaction sizes, while colors indicate stock types, which makes riveting art and lends itself to interpretation. Data visualisation exposes rogue traders and mass robot trading on NASDAQ in glorious technicolor.

Key Takeaway: Data interpretation matters.

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Tash trying to hold it together while closing the conference to a standing ovation (photo courtesy of Webstock.org.nz)

Think of the formats we love: books, two-hour movies, serial TV dramas, blogs… the list goes on and on. All of these formats had to be invented. But how does that happen? How do new formats get started? And how might a person participate in this process of media invention? To find out, we travel all the way back to the turn of the 20th century… and the shadows of the Black Maria.

The Black Maria was the nickname given to the building Edison used to invent the kinetoscope viewer (the precursor to the modern motion picture camera) in 1893. The building was a tar paper covered studio with a retractable roof and moveable platform in the floor that allowed pictures to be taken at any time of day, regardless of the sun’s movements. This opened up a world of new media.

Around 1500, the invention of printing led to the invention of books that could be carried. Italics developed as a response to the constraint of fitting a large number of words on a page. Constraints can lead to invention. We’ve had smart phones and tablets for approx five years, so we’re in the middle of our own Black Maria. The medium is changing rapidly – get inventing!

You have a deep desire to build. Every so often, a thing you build creates unexpected value and you discover success. But while your success is satisfying and perhaps profitable, continued success is often dependent on two non-intuitive strategies: hiring people who are willing to disrupt that success and your willingness to throw your success away.

Homework: go and talk to a big room of people, you’ll learn things about yourself every time and it never gets easier.

Humans are bad at decision making – just look at the number of power plug types worldwide. Apple recently changed their device plug style. Why? Tech startups are risk takers. We should all use failure as a learning experience. Embrace failure!

The human spectrum is between volatiles and stables – folks with different attitudes.

Stables:

Appreciate direction and are happy to work with a plan.

Think that order is good.

Dot the i’s and cross the t’s.

Play nice with others.

Carefully work to mitigate failure.

Make good & predictable decisions.

Volatiles:

Define strategy rather than follow it.

Find failure interesting.

Get a thrill from risk taking.

Code volume over quality.

Are reliable when it’s in their best interest.

If you tell them what to do, they’ll probably say “fuck you”.

There’s an allergic reaction between Stables and Volatiles. You can probably relate to one more than the other and they usually hate or barely tolerate each other. But guess what?

1) Everyone is right!
2) If you are planning on growing you need BOTH.

In start up terms, 1.0 volatiles generally become stables after 1.1 to protect their work but then their business model becomes “a yardsale of mediocrity”. They keep and monetise everything, leading to a slow death. Another problem is that volatiles tend to hire more volatiles and this is how companies die.

Jason is a filmaker, historian and archivist. He is also the founder of the Archive Team (not to be confused with archive.org), a collective of rogue archivists, programmers, writers and loudmouths dedicated to saving our digital heritage. Jason’s mantra is: trust no-one with your data. He refers to his team as Archive Warriors and appropriately arrives on the Webstock stage dressed as a Steampunk Warrior.

Whenever @textfiles needs grounding, he remembers his cat @sockington has more followers on Twitter than almost everyone (1.4 million).

Jason Scott’s cat @Sockington has 1.4m followers on Twitter

History is full of people being awful and ridiculous ideas e.g. insecticide wallpaper for the baby nursery. But there is often a background story that we miss. Artifacts are important as they point the way to that background. But sometimes this history gets deleted. Yahoo! deleted the entire Geocities archive in about 10 minutes – most people didn’t know how or have the capacity to back up their pages (cue rotating images of hundreds of kaleidescopic Geocities home pages).

We think we’re safe because we’re storing data *In the Cloud*. Fuck the cloud! Yahoo! found the way to destroy the most massive amount of history in the shortest amount of time with absolutely no recourse. We might as well be storing data in the Clown. Look out – Clown computing is the future!

Clown computing is the future!

Keep in mind that user-generated content is not ballast. Bottom line is that when you make a new thing, document it and make the documents available. Archive your stuff with the help of the Archive Team Warrior, (a virtual archiving appliance). The Archive team are going to rescue your shit (including Posterous). There is no gone, there is only forgotten.

You are directly responsible for what you put into the world. Yet every day designers all over the world work on projects without giving any thought or consideration to the impact that work has on the world around them. We used to design ways to go to the moon, now we design ways to not get out of bed. This needs to change.

Careless decisions by designers can have serious consequences. At one point, Facebook group settings could override your own privacy settings. This had a devastating impact on the lives of some people. Despite having carefully set up her privacy settings, Bobbi Duncan from Texas was inadvertently outed as a lesbian to her homophobic parents on Facebook because the gay choir she joined in college automatically added her to their Facebook group and this showed up in her timeline. In response, her father left her a vitriolic and abusive voicemail on her phone and threatened to cut her off completely. Through no fault of her own, Bobbi was the victim of irresponsible design.

So how does bad design happen?

They ignore it (fuck it up)

They speak up (but then someone says “fuck it”)

The chain of command ignores it (someone higher up says “fuck it”)

So who in your organisation can pull the plug on something that sucks? YOU!
Design is not just how something looks and feels but how well something works and how it affects people. We need to fear the consequences of our work more than the consequences of speaking up. You should be comfortable enough in your role to say NO and you should be willing to lose your job over it. Don’t work for anyone you don’t feel comfortable saying no to.

The work we choose to take on defines us.

Key Takeaway: The work you do every day matters.

We always have a choice.

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And so ended another magical Webstock, capped off by a geektastic after-party at the stunning art deco Embassy Theatre (home of the recent Hobbit world premiere). Some party photos below.

@belindanash and I at the Webstock after party

The groovy foyer at The Embassy Theatre

Me with @jbowtie and @textfiles at the Webstock after party

Thank you Tash, Mike, Deb, Ben and the Webstock 2013 special agents for yet another week of magic and inspiration. It will loom large in my mind for a long time.

There is a quotation etched in the cement in Wellington’s Civic Square. It’s by Bruce Mason – a famous Wellington playwright – about the impact of theatre on community.

It reads:

Quote by Wellington playwright Bruce Mason

I’ve been to Civic Square many times, but I only noticed this quote last week. I found it particularly poignant, because a kind of theatrical magic happens in Wellington this time every year: Webstock week.

Some people see Webstock as a web conference, but those of us who attend regularly know it as The Week That Magic Happens. Mike Brown, one of the Webstock organizers, recently commented to me: “I love that you book your Webstock ticket without even checking who the speakers are“. For me, that is the impact of the Webstock brand. I don’t need to justify the ticket price by seeking out the headline acts, because regardless of the programme, Webstock is guaranteed to be magic.

What do I mean by magic?

Let me explain. I don’t cry very often. I didn’t cry while watching Titanic, heck, I didn’t even cry while watching The Notebook. I certainly don’t cry at other conferences. But I cry at Webstock. Every. Single. Time. This year, I cried at three different points. Once when Garr Reynold’s voice broke while he was sharing a video of his now-deceased parents. Once when Mike Monteiro told us about Bobbi Duncan from Texas who was inadvertently outed as a lesbian to her homophobic parents on Facebook and again during Tash’s closing speech, when she was given a standing ovation before she even got halfway through.

Even the registration desk is beautifully designed. (Photo courtesy of Webstock.org.nz)

If you were peeking in through the auditorium doors at any point during Webstock, you could be forgiven for thinking there was some type of Christian Revival meeting going on. And you wouldn’t really be too far off the mark. The eloquent speakers carefully chosen for Webstock are evangelists of sorts – preaching to us about the importance of creating a better world wide web and therefore a better world, making us stand up and yell out affirmations of our commitment to the cause with passionate gusto – “Yes we can!”

But although, as one non-attending Twitter observer wryly commented, the Webstock speakers seem to be inspiring rousing renditions of Kumbaya, in reality, they just serve as a reminder that we CAN change the world, one pixel at a time.

It’s not the speakers who make Webstock magic, it’s the inspiration they spark within us, the audience, that makes Webstock magic. We leave the conference believing in our own superpowers, our talents and our ability to make stuff that matters.

The ever thoughtful Webstock swag (thanks to Diane for sharing the pic)

I hadn’t been at the conference more than an hour before I made the decision to radically change my business. I realized that if I’m going to make stuff that matters, I have to throw myself into my online training business and make it my #1 priority. Because it matters. It matters a LOT. It’s not enough to Write. Speak. Educate. I have influence over students in 57 countries and counting. That matters. I can no longer treat my company as a hobby or a second job. I need to set an example and the only way to do this is to stop working for clients and start working on stuff that really matters to me.

From my perspective, Webstock 2013 can be summarized in those three words: STUFF THAT MATTERS. Below are my own takeaways from some of the presentations and how they fit into this three word mantra.

Clay Johnson is best known as the co-founder of Blue State Digital, the firm that built and managed Barack Obama’s online campaign for the presidency in 2008.

The fact that we know the name of at least one Kardashian but NOT the child poverty rate in New Zealand is because of the way we consume media. Pizza tastes better than broccoli. Opinion tastes better than news. Confirmation bias is the new H1N1.

It’s up to us to be responsible and create a more honest media. Clay says we should try to write 500 words first thing in the morning before checking email or Twitter. Consume with care. Stick to a healthy information diet and stem the tide of industrialized media. Your clicks are votes for crappy content. Produce rather than consume.

There isn’t room to be afraid, be open to serendipity. If you don’t get started, you won’t get started. You need adversity in order to change your goals. Ideas take the path of least resistance, and it is very easy to talk yourself out of something. Don’t talk yourself out of a good idea, treat it like a regular client, give it the respect it deserves. If that means sacking all your clients to concentrate on your passion, do it without fear.

Why make profits for your client when you can be creating opportunities for yourself? Trust your instincts.

Listen to your slow hunch. You can do it – things you don’t know how to do are documented. Creating is about showing up and doing the work.”Sit in the chair and do it.”

Key Takeaway: I built something that matters.

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Aza Raskin – Design is the beauty of turning constraints into advantages

It’s not about thinking outside the box. It’s about finding the right box to think inside. It’s the box itself that matters. Context is important. Perceptual scope is crucial because perception is different for everyone depending on how you phrase a question.

The work of the typical web designer goes well beyond pixel-pushing beautification and rare is the project that has no need for a designer. At one point or another, nearly all departments cross paths with “design” in order to conceive or execute a project, and the most successful ones engage a designer from concept to completion.

Therefore, the designer is uniquely positioned to be one of the most informed people in any organization, knowing most of the idiosyncrasies of all the moving parts. Understanding our medium makes us better storytellers. But most journalists dont understand the Internet: Terrifying! Therefore, journalism needs more design thinking.

Key Takeaway: Design matters.

Miranda Mulligan on why media needs design

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Artur Bergman – The Internet, performance and you — mysteries of a CDN explained

Speed is good, slow is bad – self evident. If you decrease your site load time by 1 second, you might half the bounce rate for your site. Make the Internet fast:

Avoid latency

Appear fast – users can be tricked in to thinking your site is fast with good UI

Although they were all brilliant, Kelli’s presentation was the one that probably inspired me the most.

We can all make disruptive wonder. The familiar face of a thing often belies the complexity of its underlying material (or digital) conditions. You should regularly “hack” your mindset and experience to find the hidden awesome. You should better understand how things work in order to demonstrate the surprising capabilities in the world, hiding in plain sight.

To demonstrate this point, Kelli showed us how she created a Fake New York Times and what happened when she distributed it to a bunch of people outside the NYT offices. People were forced to change their perception of the world for just a few moments and wonder “what if…?”

She also showed that you can take mundane, everyday items and make them into something magical. For her friend’s wedding, she made plain paper into musical wedding invitations. Paper became a completely different, unexpected medium with a little clever thinking and thoughtful design.

Many of the successes we hear about these days are the big ones, the ones that are most sensationalized, given the loudest voice or the most coverage. What we often don’t hear about are the small steps that, over time, avalanche into those big successes.

Learn to streamline your digital work. Utilize digital shortcuts and the power of the command line in your day to day routine so you can make more stuff that matters in less time.

Key Takeaway: Small steps matter.

Refreshments, Webstock style

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John Gruber – In Praise of Pac-Man: Lessons all designers can learn from the perfect video game

“You’ve done your best when people don’t notice what you’ve done” is an adage that applies to designers in nearly any field. Game designers have created a body of work that can serve as a model for all software designers, whether they’re creating apps, websites, or anything else.

In the first few years, Pac Man earned more than Star Wars. It was so successful it had a cartoon and song on the radio. John thinks Pac Man was successful because it was:

Fun

Simple

Obvious

Challenging

If it’s meant to be simple, you should be able to explain it in one sentence. Simple designs are often the most popular – complexity doesn’t necessarily add value. Keep that in mind when designing for the web.

The way we think about the future is betraying our present. The goal is to demonstrate importance of tech, but they are overselling its power.

We need objects that are useful and practical, with an incremental value. We don’t need network computing, we can add value for 50 cents. Everything we need is sourceable from Alibaba.com. Imagine what would happen if any powered object over $50-100 was connected to the internet? What would that look like? What could we do?

This is Online Marketing position with a company that owns and operates several popular and growing Internet brands serving loyal consumer audiences. The position offers unlimited opportunities for advancement for the right person.

They are looking for a talented and motivated person with a great work ethic to help spearhead the company’s marketing efforts while having the ability to stay hands-on and handle the day-to-day marketing activities, and are offering interesting and varied work experience and for the motivated candidate who is willing to jump into this exciting and friendly work environment!

Responsiblities:

In addition to a wide-ranging array of responsibilities, the Successful Candidate will:

Increase the engagement with and adoption of company’s Internet brands

Plan and execute strategies for the company messaging over different channels on the market ( Facebook, Twitter, website/blog , newsletter , etc. )

Generate and maintain PPC and Email campaigns

Maintain and grow the affiliate channel (both internally and by working with outside agencies)

Utilize traditional and non-traditional “social media” marketing approaches to create buzz and recognition for their brands

Develop and implement best processes to raise the adoption of their brands and ensure all marketing initiatives are set against measurable objectives

This is a fast-paced environment where you will be given some instruction, but mostly you’ll be given real responsibility (much of it entrepreneurial in nature) and be expected to deliver excellence with little downtime and on short deadlines.

Successful Candidate will:

Have graduated from an accredited college (preferably a Bachelor’s in Marketing, Business, Communication, PR, Psychology, English, Writing).

Have excellent and provable writing skills and command of the English language

be smart and well-spoken.

Have experience and success in online marketing (whether full-time work/internship/part-time).

Have familiarity with PPC advertising on Google and/or Yahoo (experience is an huge advantage).

Demonstrate ability to work in a fast paced environment with varying deadlines

be a highly-motivated self-starter with a high level of initiative.

Demonstrate ability to apply experience and knowledge in e-commerce setting (actual experience in ecommerce or social marketing will be considered as a significant advantage).

Why you really want to work with them:

You’re More Than Just Your Job Title — Being a small company, everyone does everything all the time. Company executives help in coding and SEO, the blogger does social media, and everyone is a beta tester and does customer support. Accordingly, everyone is part of whatever success the company achieves.

Startup Feel in a Well Established Company — Many of the benefits that come with working with them are ones you would find in a startup on the west coast, but what distinguishes them is that they’re a well-established 11 year old company.

Easy Transportation — If you wanna take public transportation, the LIRR is two blocks from their office. If you want to drive, they will set you up with a pass to a covered parking deck one block away, so you never have to look or pay for parking.

Fun Office Chat — Anything goes – as long as you can stay focused on your responsibilities.

Flexible Hours — Wanna skip rush-hour traffic and come in at 11, have a lunch break one hour into your work day? Wanna be out by 4:30? Within some limits, they can pretty much arrange anything

Casual Dress — You can dress in a suit, like you’re going to a Madonna concert, or just bum out in sweats. Feel free to dress how you feel that day.

Early Fridays — Your Fridays can end at 3:30 . . . heck, sometimes even at 2. It’s all how you set it up.

Unlimited Coffee/Tea/Water/Drinks — They have Starbucks across the street (and you are free to use it). . . but why spend your money when you can have unlimited gourmet coffee and tea in the office and a fridge always full of Poland spring water bottles (and sometimes even your favorite beer) to boot.

Weekly Lunch — Every week, they order lunch from a local restaurant. In the Summer, they often go out for lunch instead, with beers and margaritas, and as many of them as your little heart desires.

“Friday Bagels” — This is what they call it, but really they just buy you whatever you want for breakfast.

Health-Club Membership — Wanna get buff? stay toned? Pick things up and then put them down? They have a no nonsense NYHRC two blocks from the office and you get a membership (as long as you use it of course). You might run into Olympic gold-Medal Skater Sarah Hughes. If not, you’ll surely run into their ultra-gun-ho personal trainer Erik.

Movie Tuesdays — They’ve got a cinema across the street, and any Tuesday you want they’ll buy you (and your date) tickets to a movie.

Corporate parties and outings — They have these several times per year, and let’s just say that . . . to the extent you’ll remember anything the next day, you never forget any of them.