Category: marketing

Content is King and engagement is its throne Although brand-centric messaging and having content about products easily discoverable is critical to patient, caregiver, and physician engagement, brands need to …

Tablets are poised to change everything about how we consume media. The living room experience is now distributed across devices ranging from laptops to smartphones to gaming consoles. TV now has to share our attention with email, text messages, and even other video content.

Devices like the iPad and the Nexus 7 are making TV personal, actionable, and merging broadcast media with search. My guest post on WPP’s Dose of Digital outlines how the “second screens” we all use will change the way TV is watched and how marketers communicate with audiences.

XBOX LIVE AND MEDIA CONSUMPTION Microsoft’s XBOX console is quickly changing what it means to “watch” television and recreating media engagement for viewers and advertisers. Mindshare, a WPP agency, explains …