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Ray Velez
Chief Technology Officer, SapientRazorfish

“Marketing Experiences With Machine Learning - Fairness and Accuracy”

A growing portion of company communication to customers depends on artificial intelligence and machine learning. Brands are heavily invested in technologies that automatically find consumers and dynamically create messages for those consumers, without human involvement. Programmatic technologies decide where to place ads, dynamic creative decides what that message looks like, cognitive and conversational technologies are starting to present a consumer “voice.” Ray Velez will consider the question: How do we provide the leadership to ensure that our messages and choices align with our values when algorithms decide who and what to message?

At SapientRazorfish, the world leader in helping global brands drive customer obsessed business transformation, Velez manages the company’s capabilities in web cross-platform technology architecture and development and oversees the technology community across the company. He is known widely for his ability to rethink and shape business organizations in a new age of customer empowerment and has built a strong track record in software technology architecture and engineering, working with and deploying a wide spectrum of intelligent platforms. Velez is the co-author of the best-seller Converge: Transforming Business at the Intersection of Marketing and Technology, which explains how to transform an organization’s business model around the consumer by breaking down silos and applying principles of software-enabled agile approaches. Prior to joining Razorfish almost two decades ago, Velez was a systems architect and technology director at Scient, where he worked with clients ranging from Citibank to Ford Motor Company to the National Football League. He was a technology team leader at Cambridge Technology Partners and worked on projects ranging from building the life-critical call center for Lifeline Systems to decision-support data warehouses for Hasbro and Unilever.