Well, as obvious as it seems, what happened is that this book had already covered gap in the market. It had a momentum when it was published for the first time, but people that already bought it, didn’t need to buy it again.

The role of languages in business diversification

I was doing my research for this blog post when I realise that there’s not much information about the role of languages in diversification of businesses. (Please, if you do know any relevant information about this topic, leave a comment below!)

As a translator specialised in marketing and business, I’ve been implementing some business strategies to diversify different businesses though languages. By doing so, I took for granted that this would be of common knowledge, hence why I was so shocked when I couldn’t really find anything worth mentioning online.

Especially in those cases where businesses (or products) are based on words, such as eBooks, webinars, online courses, videos, and the list goes on and on.

It’s all about covering needs

If you have one single product that covers one single need, expect only one sale per person.

And we don’t want that. We want recurring customers.

We need to cover a different need for all these people that have already bought from us, OR we need to target a different market or segment in our market to cover the same need.

Then, how languages can be applied here?

Translation services are the ideal investment to target different markets and cover the same need, but in a different marketplace.

In this way, you’re diversifying your business in a different market; hence you’ll have two different income streams from the “same” product.

Following the example of my client with his eBook, let’s say that he managed to sell 500 copies of his eBook. Just with his first 100 sales, he could afford the translation of the eBook, a landing page and a Facebook ad to promote his brand new product in a different market.

This is how he doubled his revenue and revived his sales having the same product translated into Spanish.

But that’s just a tiny thing of what you can achieve with diversification through languages

With this business model, we are still covering just one need in two different markets. Although we can still translate this product into several languages and target more marketplaces, we will only get one sale per person.

What about if we design a by-product to complement our first product?

Let’s say that we create a webinar or online course that tackles a topic related to our first product.

Exactly! Now we can cover two needs in a market and we can hook our audience with a first product to keep buying from us.

And here comes the most exciting part

And what would happen if we translate this by-product into a different language, to target a different market?

We would be able to have recurring clients in two different markets quadrupling our income and diversifying our business model.

Ooops, it seems that I’ve just created a scalable business model only by using translation services. *wink*

Conclusion

It’s a shame that people and businesses aren’t aware of how they can benefit from translation services.

Especially in the digital world, where it only take one click to buy something and you’re probably missing a lot of these clicks simply because people can’t understand what you’re selling or where they need to click.

Now that you know the important role of languages in the diversification of a business, it’s time to take some action. Don’t you think?

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About David Miralles Perez

My name is David Miralles and I am aware of how languages can influence professional environments. Honing communication between two cultures has become crucial in today’s globalized world. And that is what I do by means of my translation and interpreting services. Small and medium enterprises and individuals can now spread their messages through cultural and linguistic barriers and make a big impact on an international scale.

10 Responses to Diversification through languages and how to revive the sales of your business

Always right, always clear, thanks David! I am slowly and gradually diversifying without having planned it! Even if money was never the reason to start my side projects, I do admit how crucial it is to create additional income streams. The path I am following is just the result of what I have been doing as a translator along with other work and interests. It makes a lot of sense once you see the pattern as you described it.

About Me

My name is David Miralles and I am aware of how languages can influence professional environments. Honing communication between two cultures has become crucial in today’s globalized world. And that is what I do by means of my translation and interpreting services. Small and medium enterprises and individuals can now spread their messages through cultural and linguistic barriers and make a big impact on an international scale.