4 Top Search Ranking Factors of Google

Have you just started your online business? Are you struggling to get the appropriate search traffic? To discover the issues and their solution, it is better to have complete information related to promote the online business. Satisfying the norms of the search algorithm is not that easy, however, a bit of precaution and planned strategy is enough to do wonders.

Want to know the factors that affect the search ranking? Then, pause your worries for few minutes and read the below provided piece of content. Here, we have described 04 top search ranking factors that affect your online business. To get the most out of your business, firstly, set your goal and work hard to achieve the same.

Content- First & Foremost Requirement

The main factor that helps to promote your business is the content. As per the new search algorithm of Google, high-quality and unique content is required to boost the ranking of the website. Relevant content that is easy to understand is preferred more to help you in boosting your search rank. Alongside, enhance the word count of the articles that your want to promote. Now, high ranking sites are also shifting their attention from just keyword based search to user’s experience, quality, and the content structure. Hence, consider your content as “King” for Google Search and make it outstanding. Make your content SEO-friendly and viral around social platforms.

Link- Inbound & Outbound

Another highly preferred factor is the linking, both Internal & External. It is necessary that every page of your site has been linked with another, referred as internal linking or inbound linking. In addition, it is must that various types of content referring to your web portal is also available. To get good Google page rank, the number of inbound links from quality websites plays an important role. According to the MOZ, the various Google’s Search Ranking Factors are mentioned in the provided graph.

RankBrain- A Part of Google’s Search Algorithm

To know this factor, it is important to know about RankBrain, a machine-learning artificial intelligence system that Google prefer to process the search result. It is only a part of Google’s Search algorithm, named HummingBird.

Site’s Performance on Mobile Devices–

Rendering the usage of mobile devices, Google is likely to adopt few new features for preferring the websites that are compatible with mobile devices as well. If you have not still optimized your website then do it now. With increasing trends of internet search, it has been observed that the users from mobile devices have increased with an immense number. Hence, if you want to get more business the also consider mobile marketing.