VF annually purchases about 1 percent of the world’s cotton, which requires land roughly 32 times the size of Manhattan Island, New York, to fill their orders. Their commitment to BCI means that the cotton farmers who cultivate some of that land learn how to grow cotton in a way that cares for the environment, according to the BCI Production Principles.

Brad van Voorhees (VF Supply Chain Sustainability) says: “VF has aligned with the Better Cotton Initiative as we believe it is the best solution to address the environmental and social issues associated with the production of one of our most important raw materials.”