3. Configure the following specific options for your Facebook offer if applicable.

Limit the number of people who can claim your offer by setting the offer’s expiration date. Scarcity is a great tactic to encourage more people to claim your offer and use it immediately.

Add a 12- to 13-digit bar code for in-store offers that need to be printed out and scanned at a register.

Add Terms and Conditions to your offer to add additional details about your offer and make sure everyone knows what they are getting (and can’t argue about it later).

4. Preview your offer. Facebook sends it directly to your email so you you can see what it will look like live and make any changes you think are necessary.

5. Set your budget based on the number of people you would like to reach. This varies based on the number of fans you have. As an example, my budget options for a page with 2,000 fans ranges from $40 (to reach up to 7,800 people) to $400 (to reach up to 65,000 people).

Alternatively, you can choose to promote your Facebook offer using Promoted Posts and Sponsored Stories. Your offer will not be displayed until you choose a Facebook advertising option.

More Ways to Promote Your Facebook Offers

Use the following strategies to make sure your offer gets the most exposure possible.

Pin your offer to the top of your Facebook page by hovering over your Facebook Offer update, clicking on the edit icon, and selecting Pin to Top. You can also highlight it by clicking on the star icon which will stretch it across both columns of your Timeline.

Share the direct link to your Facebook Offer to your mailing list, Twitter, LinkedIn, and Google+ audience. This can also help you increase likes for your page.

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Great article. I am trying to share my offer but it doesn’t work. When I click “share” nothing happens. I have tried logging in both as the page and as myself. I also cannot find the direct link to the offer, as mentioned above.

Anyone have the same problem? Or maybe even a solution? Thank you in advance. Joakim Facebook.com/LifeExtensionClinic

Great article for people like me who are starting to market products and make promotions, I will definily will try facebook offers, we are moving to Italy in the next months and I need to sell everything I have in store! Thank you for the idea! Lilia

A lot has changed with Facebook advertising in the past year. Is the content above still relevant because I haven’t been able to find the “status update box” on our company’s Facebook page. What am I missing?

Facebook Offers is a powerful tool for both online and local merchants. Effectively reaching these social users and using the social network to create buzz about your products and offers takes some skill. ShopZooky is one way to leverage Facebook Offers more effecitvely. It let’s merchants target local Facebook shoppers in addition to the wider Facebook community that might LIKE your merchant page. ShopZooky is a mobile and web app that lets local Facebook shoppers search and share Facebook Offers.