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TAXI

The 15 Below Project

In 2007, TAXI turned 15. To mark the occasion, we initiated The 15 Below Project. When the temperature dips to -15ºC, the government issues a cold weather alert in order to make sure the homeless are off the streets. For those who don't seek shelter, TAXI designed the 15 Below jacket with multiple pockets that can be stuffed with newspapers to provide various levels of warmth. We created and distributed 3,000 jackets and worked with the Salvation Army to distribute them across the country.