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As part of our hospital printing expertise, Perfect works with The Children’s Hospital of Philadelphia (CHOP) to produce a variety of marketing and patient materials. A recent one-sided flyer for the hospital’s Lewis Society was printed with our HP Indigo digital technology. We also print materials such as postcards for office relocations and brochures for fundraising and sponsorship campaigns, like the Daisy Days Runway fashion event invitation, which was a 5 x 7 invite and insert printed in CMYK with an AQ satin coating.

One of Perfect’s newest customers is The Penn Mutual Life Insurance Co. Perfect has produced various promotional materials for the Philadelphia-based company, such as this conference postcard. Neenah board was used to print the 4-color card, which contains a foil stamp on one side.

One of Perfect’s newest customers, Living Beyond Breast Cancer (LBBC) is a non-profit organization based in Bala Cynwyd, Pa., that provides programs and services to help people whose lives have been impacted by breast cancer. LBBC produces various print materials to promote its events, provide information to patients and caregivers, and educate the breast cancer community. Its goal is to connect people with trusted breast cancer information and a community of support. Perfect has produced a number of projects for LBBC, including direct mail, fundraising materials, annual reports, invitations and educational pamphlets. The projects featured here include LBBC’s annual conference brochure, an issue of its Insight newsletter and a postcard inviting attendees to an educational event that was part of LBBC’s Breast Cancer 360 initiative.

Part of Perfect’s experience in financial printing has come from helping long-time customer Marlin Finance produce materials to promote its equipment leasing and finance programs to small businesses, manufacturers, dealers and vendors across industries such as healthcare, IT, food service and security & surveillance.

We print postcards, brochures and booklets to support Marlin’s marketing campaigns. We also handle Marlin’s frequent direct-mail letter campaigns utilizing our variable printing capabilities. We print, fulfill and mail thousands of letters, envelopes and inserts each month as part of Marlin’s ongoing communication with its customers and prospects.

Perfect designed and printed a postcard and poster for the South Asia Studies department at the University of Pennsylvania to promote their language programs. The pieces are intended to attract the attention of UPenn students who may be interested in taking a South Asian language course through the department. The South Asia Studies department offers nearly all of India’s official languages as well as the languages of Pakistan, Bangladesh, Afghanistan and Sri Lanka.

Perfect spoke with representatives of the department to understand the project goals, we developed the design concept, designed the postcard and poster, and printed the materials. The pieces were printed on specialty metallic paper to create the sense of excitement and value the department was trying to achieve. According to the South Asia Studies department, the pieces have been a huge hit and gained a lot of interest.

When the Time is Right

Adam Griscom saw an opportunity coming and he needed to act. He was running Rocksteady Transport, a regional trucking company in South Jersey, when he started hearing rumblings about Amazon opening a large fulfillment facility in the Philadelphia area. If the rumblings were true, tons of additional shipments would be flooding into the area with product that would need to be received, offloaded, transported, stored and fulfilled. Adam thought the timing could be perfect to expand his trucking business into a complete logistics company. Already armed with his fleet of tractors, straight trucks and sprinters, Adam obtained warehouse space with vital rail access, expanded his team and was ready to knock on doors to look for business. All he needed was an identity for his new venture, RockSteady Logistics.

Looking for a Vendor

Adam needed a new logo, a website and printed materials to promote RockSteady Logistics. He reached out to some local designers for information, researched online options for creating business logos and examined the pricing and services he was being offered. Something was missing though. The options he had didn’t seem to be comprehensive solutions.

Finding a Partner

Adam knew Perfect’s VP of Creative Strategies, so he reached out to see if maybe Perfect could help RockSteady. We talked with Adam about his needs and offered to spend some time with him to understand the new business. We agreed that Adam needed a new identity, but he also needed to give thought to delivering the right message to prospective customers and establishing his unique value. Perfect could help him do that as part of the process to create RockSteady’s new image. Since Perfect’s costs would be in line with the other options he had, Adam decided to work with us because of the interest we took in understanding the idea and purpose behind RockSteady. Instead of working like a vendor, Perfect was interested in being a partner.

Learning Logistics

Perfect scheduled a meeting with Adam to kick off the project. We conducted research before the meeting to learn about the regional logistics industry and then spent the kickoff meeting asking questions about the history of Rocksteady Transport, Adam’s objectives for RockSteady Logistics and how he thought he would fit in the regional logistics market. After a follow up meeting to get answers to a few final questions, Perfect went to work.

The logo was first. After presenting Adam with a few concepts and making a few revisions, Perfect hit on a logo and color scheme that Adam and his team loved. With the visual foundation built, Perfect’s web partner developed the RockSteady Logistics website and Perfect created business cards for Adam and his team.

We also developed a promotional card that Adam’s truck drivers could hand out to customers to announce RockSteady’s new services. The “driver card” idea grew out of discussions about RockSteady’s customer service and sales processes. Perfect thought it was vital to leverage existing customer touch points—deliveries and pickups—to introduce the new services and create some personal interaction with potential logistics customers.

With the launch materials ready and the website live, Adam and his team started looking for business.

Business Booms

Within months of launch, RockSteady was at full capacity and looking for new warehouse space. The company doubled the amount of space it started with. It was receiving and storing motorcycles and building products, and providing short-term monthly storage for product that needed to move in and out of its warehouse quickly. RockSteady successfully leveraged its rail access by serving multiple distributors in the food industry. Based on its early success, RockSteady expanded its levels of service to include “white glove” service, “hotshot” deliveries and “final mile” deliveries.

“Our work with Perfect gave us the confidence to succeed,” Adam said. “The confidence came from the professional image they helped us create. That confidence allowed us to grow fast. Our employees are so proud to see our logo on our t-shirts, our trailers and our tractors.”

Since 2004, Adventure Aquarium has used Perfect to produce various print collateral including brochures, postcards, variable data tickets and coupons as well as their membership renewal materials. The membership package includes a fully personalized letter and renewal gift insert with variable data messages and offers based upon the customer’s membership expiration. Packages are printed and mailed on an ongoing basis based upon the membership cycle.

Series of custom-illustrated postcards promoting AIGA annual event.

AIGA Philadelphia’s purpose is to provide the highest standards within the design profession and the business community and to stimulate interest and understanding of graphic design and visual communication through lectures, exhibitions, periodicals and other activities. As an AIGA partner, Perfect produced a series of postcards for the 2012 AIGA Leadership Retreat in Salt Lake City. Because the 2013 Retreat will be held in Philadelphia, the client wanted a take away that would educate designers about the city.

A series of postcards were created and illustrated by an AIGA member student, Tim Pacific and designed by gdloft PHL. The text on the back highlights different aspects of Philadelphia. The postcards will also be sold at the AIGA Philadelphia SPACE for tourists to purchase. Finch Fine, a premium uncoated paper, was donated by Finch Paper.