DIGITAL MARKETING IN ASIA

Marketing consultants come in many forms.AsiaMarketeers specializes in driving sales through your digital or e-marketing channelsby thinking thoroughly about the marketing ideas and how your money is spent.I'll talk to you, your employees and your customers before building a strategy and recommending any changes. This might sound obvious, but look around - it isn't.We are also big on measurements and analytics; by measuringyour marketing efforts we can optimize for better marketing investments.

Role is located in
Central, Hong Kong and will be reporting to the Head of Marketing. Send Resume
directly to us at marketing.recruit@henyep.comwith
the subject line: “Online/Internet Marketing Executive – Hong Kong”

Saturday, January 22, 2011

Last week I was posted with the question how would CMS help with SEO and is it just the ability to make the names of sections SEO compliant.

My answer to that was: absolutely not.

CMS can do far more than that.

Quality content and optimized search = conversion traffic

A good CMS today will be vital to our search ranking success. The keys factors to SEO are: keywords, title tags, meta tags, anchor text, in/out links and good content.

Content is King and whilst you are optimizing your content to get your ranking high, your competitors are doing the same hence you are constantly optimizing your content to outrank competitors. It’s important to have the flexibility to change content speedily and easily so obviously CMS allows you to do just that as often as you’d like and efficiently. For example, once you have identified the keywords that are performing well in ppc, you should incorporate those keywords into your content and shift the money you pay for those keywords into buying something else - hence optimizing search marketing and better ROIs. As your business grow bigger staying on top will become a necessity and this practice a constant.

Friday, August 13, 2010

Hello all, it's been a while but here are some of the latest Digital and Marketing job opportunities here in Asia. These are mostly requests coming in from friends, colleagues and affiliates. Feel free to share this with your friend. I am happy to make an introduction for the right talents.

Thursday, May 27, 2010

More requests came through the past couple weeks on Digital and Marketing job opportunities here in Asia. Again, let me clarify I have not become a headhunter but I do get a lot of calls from friends, colleagues and affiliates. So this post is really intended to help find the right talents at no charge.

Monday, May 10, 2010

Below are a number of digital and marketing job opportunities in the region. No I am have not become a headhunter but I do get a lot of calls from friends, colleagues and affiliates. Feel free to pass this around and let me know if anyone is interested; I will be happy to put anyone through!

Wednesday, April 21, 2010

I came across several digital banners while looking for tonight's TV schedule on AXN, and I was shocked to see quite a few Chinese banners on an English site. I don't even see an option to choose Chinese language on the site. Come on! This is targeting 101.

I am pretty sure they use geo-targeting (or perhaps filtered by regional selection), the two banners I saw are from two large and reputable banks in Hong Kong but should we reasonably assume if visitors are located in Hong Kong then they can read Cantonese?

Psychographics is vital for digital marketing today and it is a lot more than just purchase history, frequency and spending power. Its variables are the many attributes relating to personality, values, attitudes, interests or lifestyles. These information will allow you to create the most appropriate and effective engagement for your audience.

Tuesday, March 9, 2010

Outsell forecasts digital / online marketing spending in the U.S. will overtake print in 2010. Globally companies are losing confidence in traditional marketing and advertising; the economic downturn has also forced advertisers to spend more money on digital as it has better targeted capabilities, more measurable and accountable.

What about in Asia? Newspaper continues to be the most popular medium because generally marketers believe it offers the highest ROI. A recent Nielson study reports that in 2010, Newspaper will continue to lead with highest budget allocation (27%), followed by TV (23%), Internet (13%), Magazines (11%), Event Marketing (10%) and Outdoor (9%). Overall spending is predicted to increase slightly in 2010.We are also expecting to see more social networking activities with 16% of the respondents planning on using social media to connect with consumers.

About Me

Born and raised in Hong Kong | Graduated from Miss Hall's School, USA with honors | BS in Mass Communications, Boston University | Creative at Bates and Ogilvy | Web Creative Consultant at IconMedia Lab Asia | Ran my own marketing firm and worked with clients from Hong Kong, Indonesia, Singapore, Malaysia, UK, Dubai | Business Director and Head of Digital Marketing at various multi-international agencies | Realized I had enough of agencies | Declared myself a consultant, believing someone would hire me | Now working with a number of direct and in-direct clients...