UPDATE: Is This About Time Ad the Worst Marketing Mistake Yet?

UPDATE: We’ve been contacted by Diane Kelly, Publicity Director for Universal Pictures, who had this statement to say in regards to their About Time erroneous Twitter users:

“It has been brought to our attention that there are two typos in out print advert for About Time.”

“We are rectifying this. To clarify, all user tweets are legitimate and we have permission to use quotes from those people.”

Indeed, this seems like an honest mistake in the end – albeit a catastrophic one. It is strange that two Twitter accounts would be typos – perhaps carelessness on their part, which is odd seeing as it’s an advert in national papers – but we’ll give them the benefit of the doubt seeing as these are the real Tracey and Sam tweets.

The original story continues below

Original Story: In what could well be one of the worst decisions in marketing, the upcoming Richard Curtis film About Time seems to have forgotten just how Twitter works.

The movie, which is now out in cinemas and features Domhnall Gleeson as a twenty-something male who discovers he can travel in time, seems to have placed a couple of Twitter quotes on it's newspaper adverts alongside a string of critical ratings.