First of all, don’t tell any advertising sales people about this blog, or they’ll know that we’ve got ‘em figured out. We’ve figured out a simple way to separate the good ad reps from the not-so-good ones. When you talk to a publication’s sales person, the first question they should ask is, “What are your objectives?” Unfortunately, the first question many of them ask is, “What’s your budget?”Assuming we’re talking to the right ad rep, we need to have a good answer to the ‘What are your objectives’ question. Have you thought this through? Most of us haven’t when confronted with this insightful question. So, what are your objectives when it comes to advertising/marketing/promotions?Consider these possibilities: