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PERHAPS the forest\tree\no sound logic made sense in the past
Let’s say no one is in the forest when a tree falls
But what if the day before, some nature freak had left a voice-activated video camera in the same forest?
The impact of the tree falling on the ground would have triggered the camera
Which means there is a sound
If not, the camera would not have started running

It’s a bit like saying just because a guy has lost all sense of feeling, a bullet through the head is not going to hurt him
Just because he feels no pain

Personally I think both are right: Berkeley and Johnson.
It’s just a question of which one works where.
If I’m pondering the greater philosophical questions of life, obviously Berkeley is more useful.
But advertising isn’t about the greater philosophical questions of life.
It’s about ordinary people: Impact, Communication, Persuasion.
So Berkeley isn’t much use, in fact he gets in the way.
Johnson is much more useful.

Reminds me of the time one of my friend’s father had a very stressful life as a JCB excavator
He was often tired and easily annoyed
Around that time, many of my mates had just gotten into University (I didn’t make it – appalling grades as Admissions told me)
So they kept using big words to impress
They insisted that since the man was stressed, he must be tensed
And since he was very stressed, he was hyper
Combine the 2 words and my friend insisted he had ‘hypertension’
But we all know hypertension is something else altogether

Truly, a little learning\knowledge laced with a lot of self-importance is a dangrous thing