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Visual Communication of the Environment in Theory and Practice: Nurturing Relational Perception

Image-makers have the unique ability to make invisible ecological processes and relationships visible, tangible and accessible. Within the context of an increasingly visual culture, images have potential to nurture the development of new perceptual capabilities and encourage relational perception. Graphic design is well suited to facilitate environmental learning since it can draw on a wide variety of visual strategies to display specific geographic spaces, ecological processes, abstract concepts and future scenarios. With design strategies, image-makers can reveal relationships, patterns and dynamics in complex systems. For these reasons, graphic design has exceptional potential to support relational perceptual practices and ecological literacy.

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2. Visual Culture & Intelligence
The more visual the input becomes, the more likely it
is to be recognized and recalled.
One study found that adding a picture to text
improves comprehension and memory by over 50%.
Showing a picture before text increases comprehen-
sion by over 100% than supplying text alone.*
* Bransford and Johnson 1972 quoted in Chabris and Kosslyn 2005.

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“the effects of technology do not occur at the level of
opinions or concepts, but alter sense ratios or patterns
of perception steadily and without any resistance”
Marshall McLuhan 1967
2. Visual Culture & Intelligence

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THIS IS A PICTURE OF A BLUE BIRD
SITTING IN A TREE.
THE BIRD IS LOOKING TO THE RIGHT.
THE LEAVES OF THE TREE ARE ORANGE,
RED, YELLOW AND GREEN.
IT IS AUTUMN.
2. Visual Culture & Intelligence

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• context where, what, when?
• comparison how much and when?
• connections with what or with whom?
• causality how, how much and when?
& complexity all of the above at various scales:
3. Ecological or Relational Perception