But PinClout cofounder Chris Fay told the Daily Dot that Klout, which measures influence on social media sites like Facebook and Twitter, is unrelated to his latest startup.

“To be honest, I have never used Klout, and although I’m familiar with how it works, it has had little to do with PinClout thus far,” he said. “The score is the first metric we offer, providing insight into influential members and their actions, but our business model and goals span well beyond the clout score.”

Currently, however, the clout score is all that PinClout has to offer—just like Klout. Here’s a screenshot of the Daily Dot’s score, determined by specific benchmarks like repins.

“I can’t go into specifics here, but suffice it to say that actions made on your account outweigh those you do yourself,” said Fay. “Your score will increase much quicker by growing your follower base over pinning, for example.”

Fay said that so far, PinClout has received an even mix of positive and negative feedback. The responses that irk him the most compare his new startup to Klout.

“Some assume we are simply a Klout for Pinterest, and although we do provide a clout score, our business model is quite different, offering a unique value proposition,” he said.

When asked what those differences were, Fay, 30, said they would become increasingly apparent as new features are added.