Subscribe

Sign up for our newsletter

Email

Enter your birthday to complete

Month of birthDay of birthYear of birth

Blog

YOU'VE GOT GAME

Last night, I saw a show by Bless, the Danish fashion label known for their street-inspired looks and their kooky presentations. I should have known something was up when we realized nobody wanted to sit...

Last night, I saw a show by Bless, the Danish fashion label known for their street-inspired looks and their kooky presentations. I should have known something was up when we realized nobody wanted to sit...

Last night, I saw a show by Bless, the Danish fashion label known for their street-inspired looks and their kooky presentations. I should have known something was up when we realized nobody wanted to sit in the front row&#xE2;&#xBF;&#xBF;a phenomenon I’ve NEVER seen before, even at Y3, when rain poured down onto the models, and soaked everyone else.

But when the show started, I realized why the fashion pack was so skittish: To present their Spring ’08 collection, Bless decided to stage a soccer match instead of a catwalk!

All the models came onto the runway, and promptly started running, kicking, shouting, AND CRASHING INTO THE FASHION EDITORS!

It was such a fresh surprise, nobody cared when a giant ball came whizzing towards their heads, and it was an amazing way to see the clothes. After all, what better method to prove your clothes can exist off the runway that to throw them on some cute athletes and have them break a sweat?

Still, the front-row warning was for a reason: During a particularly heated soccer scuffle, I got kicked in the shin by a very adorable French guy, desperate to score a goal. So now I have two souvenirs from the very cool Bless show: an amazing photo of the players in action, and a black-and-blue mark on my leg.