Building Your Brand Strategy with Arica and Kristen of Hart & Highland

Amazing idea for a business, check! Ready to market your behind off and dominate social media, checkity, check! Have a clearly defined vision for who you're serving, what you stand for and what makes you unique....um, I think so? If you can relate you need to tune into this episode! Today we're joined by Kristen Schellenberg and Arica Rosenthal, co-founders of Hart & Highland, a modern marketing studio. We discuss the the how and why of having a clear brand strategy before you address all other aspects of your biz, why you need to stop saying yes to every opportunity and the importance of getting comfortable with vulnerability.