What kind of experience will customers expect from your business in 2025? Earlier we highlighted two priorities of customers that I shared with business leaders attending a recent national bpm’online ...

What kind of experience will customers expect from your business in 2025? Earlier we highlighted two priorities of customers that I shared with business leaders attending a recent national bpm’online ...

Customer relationship management has come a long way in a short time. For example, just 102 years ago, America’s first supermarket opened (a Piggly Wiggly in Memphis Tennessee), forever changing the ...

The business landscape is changing faster all the time, requiring business stakeholders to work hard to keep up. At the same time, the value of human connections remains paramount. Neglecting either ...

"Customer journey" is a road map marketers use to guide prospects from first touch, to sustained interest, to eventual purchase. But at times, engagement tactics become an annoyance and deterrent. To ...

Gain clarity and focus on what customers needed Everyone you sell to has a job to be done. When you offer a product or service that helps them succeed in accomplishing it, your chances of closing the ...