February 14, 2012

New "iBooks Author" Trademark & Logo Filings Surface from Apple

The Canadian Intellectual Property Office has published Apple's latest trademark filings for "iBooks Author." Apple announced their new iBooks Authoring application during a January special Apple Event unveiling iBooks 2 for the iPad. The new iBooks Authoring tool/application allows anyone to create and publish next generation online books. Apple's trademark filings cover for the name and logo's descriptive reference.

Apple's Trademark Application In-Part

Apple's filing lists Vienna Code Descriptors that indicate that the logo is in fact in color, despite the fact that the supplied logo in the filing is only Black in White. The colors listed include red, pink, orange, blue, black, grey, silver and white. The colored version of the logo noted above was added from another source.

Apple also filed their trademark under the category of "Wares" which basically covers all of the important hardware that iBooks Author will work with, including computers, handhelds, tablets, MP3 players, PDA's, phones and much more. The full list was unreasonably long to list in our report.

Apple asserts a claim of priority based on Jamaican application number 59397, filed December, 08, 2011. Update Feb. 15, 2012: Apple has filed for the same trademark in Hong Kong, China under application 302159965. It was filed under International Classes 9 and 41.

Notice:Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments:Patently Apple reserves the right to post, dismiss or edit comments.