The power of social media in your online marketing campaign and it’s importance to SEO has, until now, been vastly undervalued. Social media, such as Facebook, Twitter, LinkedIn, Google+ and Pinterest, is very much a part of our everyday lives so why not use it as a marketing tool for your business? With more people turning to social media now to find services and trades, there has never been a better time to focus on what social media can do for your business.

As with all aspects of good SEO, the planning stage is at the core of any social media campaign. We will work with you to outline your objectives and research which social media platforms your target audience are most active in.

If you do not already have a social media presence, we can develop a professionally branded page for your business in your chosen social media platforms which in turn will create interaction between your business and your target audience. Through communication with your audience, your brand awareness increases which leads to conversions to your website and ultimately more business. Our online reporting tools allow us to monitor these conversions and provide you with detailed monthly reports illustrating the traffic to your website generated through your social media platforms. Please contact Ginger eMarketing to discuss your social media requirements.

At Ginger eMarketing we are following the Paralympic Games at Sochi 2014 with great excitement! All of the amazing sports people who have fought for their place at Sochi are an inspiration to us all.

During the last year, we have worked with one athlete in particular, Jade Etherington from Lincoln. We were approached by Jade to help with the design and development of her website to help raise both awareness and sponsorship for the games.

At Ginger eMarketing we are often asked how do we promote our business on the internet using Facebook. This blog inspired by and using Facebook material helps you create your own effective Facebook Adverts.

In this blog series published by Facebook on how to create effective ads you will learn how to create effective ads on Facebook. Ginger eMarketing are here to help you achieve your marketing goals and if we can guide you along the way we will.