‘Isaan dialect’ section. Isaan dialect is rather common in Thailand, so it’s useful to know a little

Copy translations to clipboard for messaging, Facebook, etc

Over 1500 words and phrases with new phrases added regularly

Also, the app needs NO special permissions, has NO ads, NO in-app purchases and is the cheapest of any comparable app. Don’t go to Thailand without this app.

I created the video above to demonstrate the app’s features. I also created some rather successful Facebook ads to promote it. Although I lost interest in promoting the app more recently, the Facebook page has over 3000 likes and followers. Here are a couple of those ads:

The romance angle

Though not a dating app, I included a ‘romance’ category of translations and wanted to capture the hearts of those western guys, looking for a Thai partner, but struggling with the language barrier. I targeted this ad to males from several English speaking countries (as well as countries where English is a popular second language) interested in Thailand, between 18-60 years old. Result: ~1000 likes and ~500 new app downloads in 3 days for about $50.

Getting the locals to push the app

The ad above says, in Thai “Does your western boyfriend not understand you? Tell him to get this app”. I wanted locals pushing the app to their western partners. I targeted the ad to Thai females interested in travel or football (Thai women with western boyfriends often express an interest in football) between 18-40 years old. Result: ~2000 likes and ~500 new app downloads in 5 days for about $40.