Mammootty’s Varsham song to be released in WhatsApp

Saturday, Oct 18, 2014

Varsham, the upcoming movie starring Mammootty is creating history with the music release for the first time in Malayalam. The makers of the movie are planning to release the first song of the movie through Whatsapp.

The song, which starts with “Koottu Thedi” will be sent to ten mobile numbers, selected from the comments in the official Facebook page of Mammootty. Meanwhile, Mammootty's new ways of promoting his movies have garnered a great response from the audience and the actor has made it clear that Malayalam entertainment industry is open to innovative ideas in promoting films.

Varsham is directed by Ranjith Sankar and produced by Mammootty under the banner Playhouse. Bijibal composes the music. The movie is slated to release for November 6.