It’s never been more important for businesses to tell their stories using video. Social Media and powerful mobile devices have changed the way your customers and prospects share and discover your business. If your business is not currently using video with a strategy that is working toward enabling and empowering your overall business goals and marketing efforts you are missing a huge opportunity.

Your video’s message needs to be clear, succinct and direct. Your interviewees may not always be as direct as you’d like them to be. Enter VO (Voiceover) Narration, the simplest and most direct means of moving your video content forward. There are many ways that VO Narration benefits a video. Let’s take a look at some of the biggest things that VO Narration can do for your next project!

Music creates and amplifies emotion. It always has, and it always will. Using music in a video creates an emotional response in the audience, and that emotional response motivates the audience to take action. There are many ways that music can help a video make an emotional connection, but let’s take a look at three in particular.

Video accounted for 50% of all mobile traffic, and for 69% of all sales and marketing campaigns as of late 2015. Facebook alone has seen video overtake its platform, with video accounting for 75,000 shared content pieces in 2015. Your audience is using social media every day, so your business needs to be leveraging its social media channels in order to reach and grow your audience. But with so many social media channels available, you might find yourself trying to decide which one will suit your video marketing needs best.