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The song is a largely acoustic ballad centralizing on an elderly man who is showing black-and-white photographs to his grandson, each photograph showing a various part of the man's life. Describing the instances in each photos, such as fighting in World War II and the day he and his wife first got married, he recalls his own life story to his grandson, telling him that "[he] should have seen it in color" (i.e., that the grandson would have had to be there himself to know what each experience was truly like).[1]Trace Adkins was originally slated to record the song, until Johnson asked Adkins' permission to record the song himself.[2] Adkins did record the song as an iTunes exclusive bonus track on his 2008 album, X.[3]

A music video was shot for "In Color" in May 2008. It portrays Johnson sitting on a stool, playing acoustic guitar and singing, with various black-and-white photographs (which Johnson borrowed from his grandmother) spread out on the floor around him.[2] Eventually, color begins to sweep across the photos from the outside, working its way in until Johnson himself is also in color.

Brady Vercher of Engine 145 gave the song a "thumb up". Vercher described the lyrics favorably, saying that they contained "vivid and emotive imagery without becoming overwrought" and that "[t]he production stays out of the way of the vivid stories and adds a richness and expressiveness […]." Vercher also went on to say, "Johnson may not be the most gifted vocalist as far as range goes, but he is more than capable and knows how to interpret a song for good effect. Needless to say, he nails the delivery in this song."[1]

"In Color" debuted at number 57 on the Hot Country Songs chart dated April 19, 2008. The song spent a total of 40 weeks as an active single on the country charts, and became the first Top 10 hit of Johnson's career, peaking at number 9 on the week of January 10, 2009.[4] In addition, the song peaked at number 52 on the Billboard Hot 100 the same week. The song was certified Gold by the Recording Industry Association of America on June 9, 2010.[5] It has sold 1,340,000 copies in the United States as of February 2016.[6]