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SPANX®

Sara Blakely had a genius idea—footless pantyhose—and $5,000. Seeing a need for a product that didn’t exist, Sara persuaded a factory in North Carolina to make the prototype, wrote her own patent, came up with a clever name, put illustrations on a hosiery package (a first!) and revitalized an entire industry.

Sara literally put her own butt on the line from the start. She was the before and after picture used in all SPANX® marketing and she dragged the Neiman Marcus buyer into the bathroom to witness the power of SPANX® in person.