Ben Tricklebank, one of the most awarded creatives in the field of interactive advertising is joining Tool's roster as an interactive director.
"Ben is a visionary in the world of interactive advertising," noted Tool EP Digital Dustin Callif. "He's an incredibly smart guy with a sterling reputation and a great attitude. We're excited to have him on the roster as an interactive director that can blend innovative technology with smart storytelling. I think it's going to be awesome to get a chance to work together and see what kind of trouble we can get into."

Tricklebank, who joins Tool after serving as Creative Director at B-Reel and Domani Studios, brings a robust, award-winning portfolio with him. His projects earned the coveted FWA Site of the Year Award in both 2009 and 2010. Most recently, he helped create Google and Arcade Fire's HTML5 interactive experience The Wilderness Downtown, which won both the Gold and Grand Prix Lions at Cannes. The year before, as creative director at Domani Studios, he led the creation of the multi-Webby-Award and Gold Cyber Lion winning We Choose the Moon for the JFK Presidential Library and The Martin Agency.

Tricklebank's work includes such innovative projects as The Inside Experience, an interactive social Web film directed by DJ Caruso, which enabled viewers to participate through social media, and the Mitsubishi Live Drive, which let users test drive a Mitsubishi Outlander from their personal computer. . Other projects have included memorable and FWA winning interactive experiences for Perrier, Umbro, Allstate, Doritos, and many more.

Ben recently launched a Google HTML5 project celebrating YouTube's anniversary, for his personal studio Punk and Butler. The YouTube project "One Hour Per Second" is an HTML5 and animation project that showcases the stats behind the volume of videos that are being uploaded and showcased on YouTube each day.