Ireland: Discount stores gain on Superquinn

The German discount supermarkets, Lidl and Aldi, are set to overtake Superquinn in the popularity stakes as shoppers turn increasingly to discount brands.

Latest figures from Kantar Worldpanel in Ireland reveal that Lidl now claims 6.2pc of the market share ahead of Superquinn's 5.7pc. And a 20pc burst in growth by Aldi has pushed it to a milestone 5pc - meaning it is hot on the heels of Irish-owned Superquinn.

As the discounters rise in popularity Superquinn has been losing its market share.

Tesco retains the dominant market share at 28.2pc - a record high first achieved in January. SuperValu is also gaining momentum and is now in its sixth consecutive month of sales growth.