How to Choose the Most Effective Colors for Your Signage

Creating signs that are appealing and readable includes elements of both art and science. A simple design with large, clear lettering, a limited number of characters and an appropriate size will ensure that your signage is visible. Contrasting colors improve visibility, and bold colors catch the eye. Your color choices should reflect your brand, and they should also appeal to the viewer for both readability and emotional effect.

The Psychology of Color

The emotional effects of color can make your sign appealing, and it can draw in your audience in a meaningful way. A friendly yellow, dependable blue or peaceful green color can build an immediate rapport with the viewer based on personal preferences and conditioned meanings.

For example, a red sign with white letters may look like a stop sign; in some contexts, it is not an inviting look for a business entrance. Red and green in combination takes on an immediate holiday look. At the same time, red is an exciting color that attracts attention, so it can be a wonderful choice for a sign. Color is capable of creating a mood, and by being aware of how it can affect the look of your sign, you can use color to your benefit.

Color Preference and Gender

Gender can play a role in the viewer’s color preference as well. Men may be drawn to earth tones and strong, bold colors, while women may tend to prefer soft, pastel colors. Blue, black, green and red tend to be popular colors for both genders, and these colors are more likely to have universal appeal. Depending on the nature of your business and the purpose of your signage, these preferences can help you to appeal to the audience you are trying to attract.

Choose Contrast with Complementary Colors

The color of the location where your sign will appear should also be considered. A blue sign on a blue building may not be very visible, but a bright yellow sign will attract attention. A stand-alone sign may be the most effective if it contrasts with the colors around it, such as gray concrete, green grass and brown trees. Understanding the use of complementary colors and the strong contrasts they provide can help you to select your sign color as well.

The color of a sign has a strong bearing on how your business or product is received, and your color choice requires careful attention. A basic understanding of color theory, color psychology and the assistance of a skilled graphic designer will help you to create a sign that enhances your business and attracts customers and clients.

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