Lead Generation Campaign for Replacement Windows Sheffield in Sheffield by Socialable

Replacement Windows Sheffield provides have access to top-of-the-line, made-to-order replacement windows services to customers in and around Sheffield. Having established a successful offline business, Replacement Windows Sheffield looked to replicate that success online. The company needed to expand their reach to as many potential customers as possible online, get quality leads from the new contacts, and translate these leads into conversions.

The Task

Get the best rate of conversion from the generated leads. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. A company therefore needs to demonstrate that it merits a consumer’s patronage and loyalty.

The Mission

Our mission was to completely redo Replacement Windows Sheffield’s online structures, from the website design to brand awareness and customer engagement, with the ultimate aim of generating the most number of leads possible and convert them into sales.

Our Replacement Windows Sheffield Sheffield Lead Generation Strategy

Windows replacement has a relatively low demand frequency. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Sheffield in Sheffield.

Business Type Definition for Replacement Windows

B2C and B2B business models face very different challenges when it comes to lead generation. Being a B2C business, Replacement Windows Sheffield was challenged with not only reaching a considerable number customers in Sheffield, but with converting them; and these are customers that already have a plethora of options. And this had to be achieved within the relatively short sales cycle of a typical B2C business. Having made a proper definition of the Replacement Windows Sheffield business type, we were able to come up with the right lead generation plan to boost the company’s sales significantly.

Market Research on Replacement Windows in Sheffield

First, we carried out thorough online and offline market research. The aim was simple –

For a windows replacement company, their website acts as their shop window online. Hence, our goal was to design a website that would thoroughly impress potential customers.

Website Layout

The website was designed with ease of use in mind – only distinct, necessary navigations were used. With a skilled use of whitespace and block separation, we were able to create an eye-friendly website design for site visitors. Every page has a specific purpose, with consistent design throughout the website. We knew that great user experience would create a powerful and long-lasting impression on site visitors, which would in turn increase the chances of engagement and conversion.

Contents of the website

By using images of buildings whose windows Replacement Windows Sheffield had replaced, we were able to help Replacement Windows Sheffield showcase what they could offer customers. And we added a video showing the company’s engineers at work at a client site in Sheffield. In order to connect immediately and deeply with the site visitors, we used text that was simple yet very impactful, knowing that 95% of a buyer’s choice happens in the subconscious mind.

Landing Web Pages

We were able to create simple, impactful landing pages that forged instant connection with visitors. We created forms visitors were clear about and willing to fill. The forms were also designed to capture information needed to generate leads and immediately increase the conversion rates where possible.

Branding for Replacement Windows in Sheffield

Another major challenge for Replacement Windows Sheffield was branding. As a replacement windows company, the business struggled to come up with a brand that would resonate with its target customers and create a lasting impression. So, Instead of focus groups and other types of generalized research, we conducted direct research with individuals. The goal was to determine key interest areas for consumers in Sheffield when assessing a window replacement service. With the information we gained from the comprehensive research, we were able to craft a brand that strikes the right notes with the target customers as well as reflects the philosophy of Replacement Windows Sheffield.

Marketing in Sheffield for Replacement Windows

Video

Blog posts

We worked with Replacement Windows Sheffield to understand its main marketing target customers as well as its marketing objectives.

Main marketing objectives

Replacement Windows Sheffield’s primary marketing goals include –

To establish the company as a trusted authority in windows replacement and general construction work in Sheffield

To be seen as a company that understands what its customers really need from a replacement windows service

To create a powerful and lasting impression on target customers from first contact to the point where they are ready to buy.

To ensure that the company remains its customers’ number one choice every time a purchase decision is being made

This security was necessary because once a buyer has decided on a brand, they do not usually pay attention to competitors when making a purchase. Armed with a clear understanding of these objectives, our marketing campaigns were conducted with precision, leading to provable results.

Promotion of Replacement Windows in Sheffield

We conducted a high-impact and targeted promotion campaign that elicited the desired responses from target customers. We used a variety of ways to promote the brand, some of which were, carefully-placed ads for maximum ROI, personalized marketing, after-purchase surveys, and social media promotions.

SEO for Replacement Windows in Sheffield

Our profound knowledge of SEO practices helped us to create the right content, links, keywords, domain properties and other important ranking factors needed to ensure that Replacement Windows Sheffield was first on the front page of search results for window replacement companies/services in Sheffield. We were able to optimize Replacement Windows Sheffield’s sea ranking for both informational and commercial searches on windows replacement and general building maintenance in Sheffield. In order to optimize conversion for Replacement Windows Sheffield on a consistent basis, we had to maintain a high-quality lead generation campaign for a long period of time. And it paid off.So far, our lead generation campaign for Replacement Windows Sheffield has helped the company to make sales and engage with potential customers. If you want a bespoke, high-yield lead generation plan for your business, contact us now and let’s team up!