It’s the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the commercials. On the Monday following the big game, commercials are deconstructed, rehashed and dissected around the water cooler. They are reviewed and discussed on blogs—almost as much as the actual football game, more so if the game turns out to be … READ MORE »

Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central than the networks.” Yep, you likely have. And, with more Millennials entering the consumerist time of their lives, you can bet PR and ad agencies are listening.

Recently, Stephen Colbert began his first week as the host of CBS’s The Late Show, a seat most recently … READ MORE »

With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king. People didn’t want Old Media anymore when they could get it on their phones. But, trends are not always to be trusted. Rumors of News’ death may have been premature.

While the momentum is still decidedly on the side of New … READ MORE »

Americans love beer. No doubt about it. And, for decades, Americans have also had a love affair with light beer. Miller, Coors, Bud, and Keystone all enjoyed massive success with their light (lite) beer selections, but now there may be some signs that the golden years for the lighter golden brews is coming to an end. Ronn Torossian explains what is happening and how brands could respond with targeted consumer Beverage PR.

Following this trip, I predict an explosion within the entire Russian communications industry within the next five to ten years. Indeed, despite some political difficulties, the region is expanding and maturing in tremendous ways. There abounds limitless opportunity to market to consumers who have increasing wealth, knowledge and are major purveyors of goods.

Every two years, the world gathers for the Olympic Games, meant to unite all races, religions, creeds, colors, nations, and people. Starting in 776 BC, the Olympics, which occurred every four years, brought together competitors from every Greek city-state, in competition with each other, for grand supremacy in sport. But while today the focus tends to fall on the sports and athletes, the ideals of the Olympiad, both in ancient times and today, ring throughout time. Wars were put on hold, armies marched home, … READ MORE »

No matter what your beliefs in regard to the recent fiasco in Sanford, Florida, one thing is for certain; the case against George Zimmerman was tried as much on social media as it was in the courtroom. While this is not the first time that the Twitter-sphere and Facebook have weighed in on a major T.V. court case (see: the Casey Anthony Trial in 2011), it was significant in that the entire spectacle was driven primarily by social media.

The year was 1987. In a year that saw the release of great musical albums such as U2’s Joshua Tree and Michael Jackson’s Bad, we were introduced to the sultry smooth sounds of a new singer, Terence Trent D’Arby and his album, Introducing the Hardline According to Terence Trent D’Arby.

In 2013, everyone in the musical world knows of U2, who continue to tour today and, of course, rock royalty in the Prince of Pop, Michael Jackson. Terence Trent D’Arby … not so much. … READ MORE »

The esteemed Stephen Spahn who serves as Chancellor of Dwight School, the elite private school in Manhattan recently gave me a copy of “The Constant Choice: An Everyday Journey From Evil Toward Good” by Peter Georgescu. What an enjoyable read of the life story of a man who arrived in America after years of forced labor as a child in communist Romania.

With passion and emotion, Georgescu tells the story of his experiences worldwide, and his subsequently work as CEO (now Chairman … READ MORE »

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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.