economies, internet, language, and culture

The Bottom of the Music

Of course television isn’t what it used to be. Nothing is, that’s how it goes with “time” and its “it was”. The number of channels has expanded from three to infinity. With weekly magazines Life, Look, Time, Newsweek no longer consolidate a view for the entire country. There were some very bad things about such a narrow window. A lot of voices couldn’t find a national platform or any platform. But when something strange happened, everyone knew about it.

There was a very interesting moment in the late 60s and early 70s when rock music started to break through on national television. It started showing up in our living rooms pretty much full strength. Not the pre-fabricated kind, the stuff that was constructed as a simulation of rock — music but without the rebellion, sex and drugs. The simulation had to be revolutionary and at the same time not threaten consumers. They needed to feel hip when they made their next purchase. But this was the real stuff coming through the tube; the stuff that seemed to actually threaten the status quo. It’s hard to imagine a popular music that could do that these days.

Rock music was a mode of communication among the youth culture. Coded messages, visions and entire ways of life were transmitted through short pop songs. The disruption was starting to take hold when the whole thing was shut down. Any number of events could serve as the signal of the backlash, the one that struck me was the firing of the Smother’s Brothers and the cancellation of their television show by CBS in 1969.

Some technologists like to think the torch was passed from the rock generation of the 60s to the computerists of recent days. They point to technology as a force for radical disruption. When we use the word ‘disruption’ to describe a new monopoly taking over for an old monopoly, we really miss the ‘rupture’ in disruption. In the technology business some like to talk about disrupting things and changing the world. But really they’re just talking about market share, revenue and stock price. It’s disruption that doesn’t overturn the apple cart. It just moves some apples from the bottom to the top. The world isn’t really changed at all.

In a television interview with Dick Cavett, Janis Joplin talks about getting to the bottom of the music. It’s the same shock that Elvis generated with his first television appearance. The bottom of the music was suddenly being broadcast directly into the living rooms of middle class families — and without filters into the minds and dreams of the children watching those shows.

These days those moments are rare. But I had a small shiver of recognition watching Brittany Howard play electric guitar on television the other night. Even if you were to turn the sound off, you could see that she was getting to the bottom of the music. In that image, worlds of possibility were transmitted.