WHO IS DIVINE HEALTH & WELLNESS?

Divine Health & Wellness is an Adelaide, Australia based Naturopathy clinic specialising in women’s health, run by Danielle Archer. Danni is passionate about getting to the heart of what is holding you back with your health from a holistic perspective and tailors advice to each client’s unique situation. With knowledge, understanding and support Danni changes lives from the inside out.

THE BEGINNING

When Danni approached me she had been running her clinic for more than 5 years, under the name Vitality Health SA. More recently she had been exploring the online business world under her personal name, as well as a pen name she was blogging with. All these business names and separate brands were overcomplicating her business and she wasn’t happy with any of the brand identities she had developed. She wanted to streamline her business, merging her clinic, online business and blog under one brand name, Divine Health & Wellness. She also had the vision of getting her message out to a broader audience than her local Adelaide, South Australian audience, through writing books and creating health education courses online. First, she had to fix up her branding. As she put it “Brand and website shame has kept me from putting my business ‘out there’. I have tried DIYing it myself many times, and just ended up with a brand that I didn’t feel comfortable with.”

THE APPROACH

Danni is incredibly supportive, non-judgemental and compassionate to her clients, which we really wanted to come through in the branding so her audience would feel at ease. During the course of the project we narrowed in on an audience of women in their twenties, as Danni could relate to the struggles of women in this age group. She herself struggled with health issues as a young adult and we felt this was a group she could really serve well. Danni had a vision of a circular logo with lots of overlapping lines like a supportive, safe space. I translated that vision into the logo, conveying a sense of freedom with the flying bird. We also wanted to bring in the nature inspired graphics to reflect Danni’s natural approach to health. The colour palette was designed to feel supportive but also bright and empowering to reflect positive transformations.

“I had rebranded many times before working with Emma, mostly because I was trying to improve my DIY branding attempts each time. I felt like my branding was holding me back because I wasn’t proud of it – so I didn’t necessarily want to share it with the online world, including my ideal clients. The entire process I felt very supported by Emma and she listened to all of my concerns and answered all of my questions.

It was a very non-scary experience and Emma’s support and understanding was one of my favourite things about working with her. I’m so proud of my brand and it makes me want to share it with EVERYONE and I feel really comfortable “putting myself out there” now.My first sneak peak of the new branding returned many emails saying “WOW” and “love your branding!!”. I think my branding will transform my business in the sense that I feel like I can take on the world with it!”