Actively build product, customer and market knowledge.
Educate prospective customers on new and existing capabilities of the software platform.
Work with Field Sales Executives to research and prioritize target account lists.
Validate and update sales and marketing information in Salesforce.com.
Qualify inbound leads generated by marketing activities to identify relevant opportunities.
Perform outbound sales activities (prospecting) such as cold calling to locate and qualify relevant leads.
Nurture potential long-term opportunities through consistent phone and email communications.
Responsible for building a strong, and consistent pipeline of leads.
Report on any new market trends that may provide additional insight to sales and marketing to build out messaging for targeted audiences.
Create sales and marketing materials that support lead generation and nurturing activities working with Marketing.