luxury brands

The economic face of the APAC region is changing. While the East has long been considered a source of competitively priced raw materials and manufacturing services, the spending power of its inhabitants - and their increased fondness for international travel - has transformed it into a force to be reckoned with.
Itís estimated that, over the next five years, 88% of
the growth in the global middle class will be in the Asia Pacific region.1 If multinational companies hope to take advantage of this vast new target market, they will need to adapt their expansion strategies and offer APAC customers a tailored retail experience.

A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.

Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.

A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.