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Rienzi & Sons, Inc., a leading importer of premium authentic Italian food products, announced today the change of the package on all Rienzi products to include QR Codes linked to quick and easy cooking video recipes.

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New York, NY (PRWEB)February 06, 2014

“As part of our 2014 growth and marketing strategy and working with Evis Savvides from SFG Consulting, we recognized the importance of educating the U.S. consumer on the proper way of cooking authentic Italian meals using authentic Italian food products, from our farm to the consumers’ dinner table,” stated Mike Rienzi, the Company's Founder & President.

The recipes were handpicked by Mike Rienzi and were brought to life by chefs in simple and quick cooking steps. Consumers will be able to scan the QR codes using their mobile phones, either in their kitchen or while shopping at the grocery store and immediately get access to a very short video on how to cook the product. Over 20 recipes have been produced with the plan of putting all Rienzi products on video recipes in the near future.

The QR Code labeled products will start arriving in the U.S. in early February.

About Rienzi & Sons, Inc.:

Rienzi & Sons was founded in 1967 by current President Michael Rienzi and has been providing the U.S. Consumers with the finest quality food products from Southern Italy. With products such as pasta, canned tomatoes, olive oil, beans, vinegar, cheese and clam and tomato sauces, Rienzi has been the preferred Italian food brand for over 40 years. The Rienzi way has been to bring authentic products from the Rienzi farms in Basilicata, Italy to the U.S. family, products that can be found in all major supermarket chains. (more on Rienzi at http://www.rienzifoods.com/)

About SFG Consulting:

A New York based Strategy Consulting firm focused on helping Corporations redefine business direction and implement profit driven strategy.