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It’s All In The Details. LAIKA/house for Jose Cuervo Tradicional.

LAIKA/house and a crew of more than 60 created “History in a Bottle”, the sixty second spot below for Jose Cuervo Tradicional. Working with McCann New York they have created a bit of magic here. I say magic, because when you watch the spot you have no idea just how much work went into the final production. That is why I included all the behind the scenes footage as well as the making of video below it.The production on this spot is truly epic, and it is the definition of “you get what you pay for”. More often than not, when working on any kind of video you are asked to create something spectacular with a less than spectacular budget. LAIKA/house pulled out all the stops on this and it shows. Hat tip to Jose Cuervo for going big budget and hat tip to LAIKA/house for such amazing production value in the finished spot.