Specialty foods: U.S. consumers' reasons for purchase 2016

This statistic depicts U.S. consumers' reasons for purchasing specialty foods in 2016. In order to gather this information, an online survey was conducted among 1,292 adults with internet access in the United States. The survey found that 29 percent of U.S. consumers bought specialty foods due to recommendations of a friend or relative.

Mintel selects survey respondents to be proportionally balanced to the U.S. adult population based on the key demographics of gender, age, household income and region.
Specialty foods are defined as foods or beverages of the highest grade, style, and/or quality in their respective categories. Their specialty nature derives from a combination of some or all of the following qualities: uniqueness, origin, processing method, design, limited supply, unusual application or use, extraordinary packaging, or channel of distribution/sales.

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