Data marketing: optimise what you’re already collecting before asking for more

People in marketing are constantly being told how valuable customer data is, and how much of a competitive advantage it can provide an organisation. Less is said about just where to get this data from, so when marketers plan a campaign using customer analytics, very often they will start to devise elaborate schemes to entice customers to provide them with more data. This can be an unnecessary, if not counter-productive behaviour for an organisation.

At Infoready, we empower our clients to see into the future. Together, find the keys to business success. We work with Australia’s leading brands and deliver the insight needed to stay ahead of the competition.