Considered the region’s premier tourism forum, the conference takes place at the Radisson Grand Beach Resort, Grand Anse, and will bring together senior industry decision makers and interested partners to address the biggest concerns and opportunities for Caribbean tourism.

SOTIC 2017 was launched in Grenada at a press conference featuring Government of Grenada, CTO and Grenada Tourism Authority (GTA) officials.

The theme for this year is “Supercharging the Caribbean Brand: Meeting the Needs of the New Explorer.”
CTO Director for the US, Sylma Brown-Bramble promised that the theme presents a unique opportunity to focus on the changing dynamics in the industry.

“We have to ensure that the Caribbean is positioned and ready to capture the interest of the new explorer who wants adventure and authentic experiences.”

Grenada’s Minister for Tourism and Civil Aviation, Dr. Clarice Modeste-Curwen said the Government and people of Grenada are delighted to host the premier tourism forum in the region.

“Indeed, we have so much to share – from our gorgeous waterfalls and pristine beaches to our ‘bean to bar’ chocolate and cuisine tours,” the Minister said.

Chief Executive Officer of the GTA, Patricia Maher says local participation is key.

“It does not matter how big or small your business is, if you play a role in Tourism or you contribute to the industry in any way, you need to register for SOTIC and take advantage of the international networking opportunities and the many informative seminars right here in St. George’s.”

Aside from discussing the major issues affecting the tourism industry, SOTIC provides an opportunity for member countries to showcase their tourism product to international and regional audiences.
Grenada will host destination tours to give delegates the chance to get to know and love the Spice of the Caribbean.

The CTO promises a packed programme with speakers sure to provide keen insights on how to supercharge the Caribbean brand.