Jeff Zucker Promotes Allison Gollust To CNN’s CMO

Just over 7 months after the former Today publicist was brought in as SVP Communications for CNN Worldwide, Jeff Zucker today added Chief Marketing Officer to Allison Gollust’s job titles. “As we put even greater emphasis in the year ahead on re-imagining our content, and in parallel, our brand, this is a key move in assuring our success,” said the CNN boss in a statement Tuesday. “Allison has a keen understanding of how every aspect of communications works together to tell a story – be it on the public relations side or in strategic marketing. Combining these two areas under one proven leader simply makes sense.” CNN’s former CMO Janet Rollie exited the job back in May. A long time Zucker loyalist, Gollust first started working with the exec in 1997 when he ran the NBC morning show. After leaving following Zucker out of NBCUniversal, Gollust served as communications director for NY Gov. Andrew Cuomo starting in late 2012 before rejoining her old boss in March of this year.

6 Comments

Zucker needs to go FAST. CNN & HLN are both in trouble. Zucker was a poor choice. He Ran NBC into the ground and he is now doing the same thing to CNN. CNN should bring in someone else fast!

Kathy • on Oct 29, 2013 1:50 pm

I could not AGREE more. MSNBC has beat them in the ratings for the past two months (Sept & Oct), in some cases with certain programs, by DOUBLE DIGITS.

Esperanza • on Oct 29, 2013 1:50 pm

I also agree. The network seems to be dumbing down the news to simple black/white matrices. As a former avid CNN viewer, it is painful to watch. And I’m tired or hearing reporters’ commentary. Just give me the facts and allow me to form my own opinions. Thankfully AJAM is in my area.

Jerry • on Oct 29, 2013 1:50 pm

Sounds like she is to Zucker the way Condi was to W.

Jed • on Oct 29, 2013 1:50 pm

Making sure his pals have a job at CNN while he still tries to keep his own. Couric will obviously be next to head there, if he is still in charge there. Bottom line, he’s already destroyed one network and is on the verge of destroying another. Whomever hired him should also be shit-canned as well. CNN like MSNBC are just jokes in this industry. How Piers still has a job at CNN is beyond comprehension.

Ryan in L.A. • on Oct 29, 2013 1:50 pm

My favorite CNN show is Anthony Bourdain’s “Parts Unknown,” but that’s not exactly news now is it? Maybe CNN could start showing “Seinfeld” reruns too. Or increase that font size a bit more on the CNN.com headlines. Anything to get those numbers up, Zucker!