Weight Watchers Chief Looks to Men, China for Growth

By

Leslie Kwoh

January 9, 2012

It's January, which means Weight Watchers International Inc. is counting on thousands of consumers to make the same old resolution: Lose the flab.

The company, whose customers track their food intake through a points-based system and regular meetings, traditionally signs up about 40% of its members during the first quarter of the year. This year, Weight Watchers is also hoping to lure men onto the scale with the help of its first male...