Role of Sebastian Rametta in the Success of “Original SoupMan” Franchise

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Views: 1828

2011-02-26 22:58:15

Article by Seb Rametta

While it’s easy to say that the success of the Original SoupMan restaurants is entirely due to Al Yeganeh – who opened his Soup Kitchen International in 1984 and started a phenomenon – there’s someone else who is playing a critical role in the brand’s expansion.

That individual is Sebastian Rametta, who is the founder of the multi-channel company that now includes franchise restaurants, a retail collection of premium “heat-n-serve” frozen soups, and a recently-relaunched website business. Of course, the original “soup shrine”, on 55th Street in Manhattan, remains part of the operation.

A hallmark of the Original SoupMan business is the consistent, remarkable quality of the product. Quality is what established the brand – it’s why it landed as the “star” of a famous Seinfeld episode – and it’s why Zagat’s and Consumer Reports rated Original SoupMan as “Best.”

Sebastian Rametta has played a pivotal role in turning a small New York City storefront into a national brand, without sacrificing that quality. All their soups are slow-cooked in small batches using the original recipes, and flash-frozen using a proprietary process.

This relentless attention to detail is what you’d expect from Sebastian Rametta. With over 25 years of experience in food service, Sebastian Rametta is the ideal entrepreneur to turn Original SoupMan into a powerful national brand. He has a deep understanding about all aspects of this industry, including franchising, fmanufacturing, restaurant operations, logistics, supply chain and menu development.

In 1991, Sebastian Rametta co-founded Arnie's Bagels, Inc., a wholesale manufacturer of all-natural premium, par-baked authentic New York bagels. Arnie's major customers included McDonald's, Disney World, Dunkin' Donuts, Roy Rogers, Friendly's, A&P Supermarkets, King's Supermarkets, and other major national chains. The business was sold to Quaker Oats in 1994.

Sebastian Rametta then acquired a significant stake in Ranch*1 Group, Inc., an innovative New York City-based grilled-chicken franchise company. From 1996 until June 2001 Mr. Rametta was a director of Ranch*1, and from March 1999 until June 2001 he was the President and Chief Executive Officer of Ranch *1.

Today, with their chain of restaurants, website, and new retail line of premium, gourmet, “heat-n-serve” soups, Al, Sebastian Rametta and their team are making sure that the whole world experiences soup as it was meant to be!

Sebastian Rametta is the founder and executive VP of The Original SoupMan restaurants with new retail line of premium, gourmet “heat-n-serve” soups.

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