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I worked alone for years For years I worked alone in the lonely garret I call my studio. I was the ashen-faced wraith staring longingly out of the attic window at all the sociable people. (I don’t actually work in an attic. I said that for dramatic effect because I…

How to cast the best voiceover for your radio ad Cast the wrong voiceover for your ad and you’ll end up believing that radio advertising is rubbish. It’s like choosing the wrong font or the wrong image for a visual ad – imagine Fortnum & Mason using Comic Sans and…

My sedentary lifestyle Being a voiceover isn’t a physically taxing job. I spend hours every day either hunched over my computer or baying into a microphone, and both scenarios involve me spending a considerable amount of time sat on my equally considerable arse. And Reader, this is a worry. If…

If I had a quid for every time I’ve been asked to voice a script in the style of the sensual, husky M & S food campaign as voiced by Irish siren Dervla Kirwan, I wouldn’t be sitting here writing this blog. (I’d be languishing on an idyllic island with…

I’ve had a lot of feedback from the Poetry in Ads blog I did last week. This homage to commercial couplets was written by Brain Shelf, a regular blog reader, and it’s a work of GENIUS. Your children are precious. You love and adore them. You imagine their lives, What…

Two women talking...naturally Now, when I say ‘two women talking’ I’m referring to the ubiquitous ‘two women talking’ sketch you hear in very bad radio commercials. This, dear Reader, bears no resemblance to any normal conversation that has ever been uttered spontaneously in the entire history of the universe by…