The hardest part of any marketing is GETTING ATTENTION in a world cluttered by everybody else’s advertising messages.

And the biggest sin in any kind of marketing is being BORING.

But here’s a terrific tool any salon or spa owner can use to create attention for any ad, flyer or sales letter. It’s called Copydoodles, and we’ve used it here at Worldwide Salon Marketing for a long time to make our own marketing material stand out from the crowd.

Copydoodles is a simple downloadable program invented by a very clever guy called Mike Capuzzi in the US – it allows you to make what appear to be hand-written doodles, arrows and other highlighting pieces of drawing on any Word or Publisher document. Yes, even a website.

Take a look at a couple of examples here – on the left is a standard document you’d see in Word. On the right, the same page, highlighted with Copydoodles.

I thoroughly recommend Copydoodles for any business owner who wants their ads and flyers to generate more interest. In fact, our testing has shown that a flyer enhanced with Copydoodles significantly increases response.