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I'm working on my own theory, & it may sound silly. Here it goes. What if Google stopped counting links from article sites? What if they stopped counting anchor text & they didn't care about where the link is pointing to? Could someone reading the article still know which website is being referenced without a link?

If you have written an article in the past for a client that sells Forklifts, what was the main subject of the article? Was it about forklifts ot a company that sells forklifts?

I believe that Penguin 2.0 is an algo that reads linked content, decides what it's about then assigns value. Of course it's a robot, & it gets a little confused.

Is it possible that 2.0 is filtering, dividing & re-assigning content (not devaluing) based on a newer co-citation algo? I have noticed that links will no longer show up when I Google search my brand. They do show up when I Google search my name. Perhaps Penguin is re-assigning the value of our links to a different person or subject based on the content of the article. Hyper co-citation?