Instagram Graphic Novel Shines Critical Light on American Corporate Business

Los Angeles born artist touches global nerve with endearing character who calls outpolluters, chemical companies, and corrupt government officials.

SANTA BARBARA, CA (Sept. 1, 2016) — “The Creature NU” has blossomed into an international phenomenon on Instagram, currently considered leading social media outlet for the Arts. Los Angeles native, Metrov—painter, filmmaker, writer, & designer—chose Instagramto launch hissustainability awareness campaign. With strong support from #organicmomsand other eco-friendly groups, Metrov’sunorthodoxtale has quickly garnered an army of passionate “Green” followers.

“For quite some time,” says Metrov,“I’d been looking for ways to integrate messages of sustainability into my work. I wanted to do my part as an artist. When Leonardo DiCapriopurchased an artwork on Instagram, the entire artworld, it seemed, boarded the burgeoning social media platform. Artist AmaliaUlman’s make-believe Instagramstory about a troubled Beverly Hills socialite landed her a show at London’s Tate Museum. I knew Instagram would be The Creature NU’s stage.”

NU, asmall, loveable, noblesavage, embarks on a mission to Earth to “find out what’s gone wrong.” In the beginning, he discovers spectacular, natural grandeur. But as he travels across America, he falls ill from toxic drinking water. He witnesses the horrors of strip mining, morbid obesity, andland forever destroyed by oil production. He meets other creatures who tell him he must go to Wall Street tofind the perpetrators. When he arrives, however, he’s taken in by a gang of uberrich, subterranean rats who secretly control the stock market. It’s not until he falls for the allure of materialism, acquires his own wealth,thenbecomes homeless and nearly dies from cancer, that the Creature NU finally awakens to his destiny—to become a sustainability role model for the youth of the world.

Metrov began his career as portraitist for superstars like Margaux Hemingway and MickJagger. His work is exhibited and collected internationally,though his priority is toexplore “the ever-evolvingpotential of artistic mediums and technologies.”Learn aboutAll Things NU at: www.DoYouNU.com.