Reduced fat could help for those with cholesterol problems. In people who have type 2 diabetes or a health problem that can affect the rest of the body means they need to watch the percentage of different food groups that they eat. Too much bad cholesterol (called LDL) can lead to thickening of the arteries (atherosclerosis) and over a period of time makes your chances of having a stroke or heart attack much higher. While chips don’t necessarily have cholesterol, the high saturated fats increases the levels of cholesterol in the body. I believe the point of low fat chips is for people with portion control problems, which is pretty much....everyone in America including myself lol.So, I disagree with Rhett that’s it’s solely meant as a trend but I do think it does have a factor in its sales, since America is obsessed with certain products possibly making them skinnier.