The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

Over the course of a week in January, 2012, a team of scientists-including a Facebook data scientist who posted defense of the experiment on Facebook-hid elements of almost 700,000 users' profiles that contained emotional words like "love" or "hurt" according to The Guardian. The researchers then studied how that affected what users "Liked" and shared on the social network. Eventually, the researchers concluded that users' moods and emotions were reinforced by "social contagion."

Predictably, there has been a backlash, especially among the research community, which says the researchers have an obligation to get informed consent from participants. According to a blog post from James Grimmelman, a law professor at the University of Maryland, "Whatever you think of Facebook's ordinary marketing-driven A/B testing is one thing: what you think of it when it hops the fence into Common Rule-regulated HSR is quite another. Facebook has chosen to go walking in a legal and ethical minefield; we should feel little sympathy when it occasionally blows up."