Dr Nicole Koenig-Lewis, Senior lecturer at Cardiff Business School and the event’s co-chair, said: “We are thrilled to be hosting such a historic conference here in Cardiff...”

“The 26th ICRM aims to explore the role that relationship marketing plays in creating and delivering value in contemporary society and to stimulate debate not only among academics, but industry professionals too.”

“Multi-disciplinary perspectives”

A call for papers is underway and contributions are invited exploring the role that relationship marketing plays in creating and delivering value in contemporary society.

Potential topics include: the public and economic value of relationship marketing; sustainability, ethics and society; relationship marketing and well-being; and challenges and opportunities in the sharing economy among others.

Dr Mark Toon, Lecturer in Marketing and Strategy and the event’s co-chair, added: “We hope that the focus on public value at this year’s event will really encourage papers with multi-disciplinary perspectives...”

“We are especially interested in submissions which demonstrate engagement or co-creation with stakeholders across the public, private and third sectors.”