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TRANSCEND REALITY

Masters of light

Sony televisions reproduce a wider range of brightness, which more closely reflects the real world than most other TVs. And with wider and better contrast, more detail and natural colours appear too.

The secret behind Sony 4K HDR

4K High Dynamic Range

High Dynamic Range is the new standard for picture quality, offering a much wider range of colour, contrast and clarity. A Sony 4K HDR TV improves the picture even further, using technologies like 4K X-Reality PRO™, X-tended Dynamic Range™ PRO and TRILUMINOS Display™ to reveal previously unavailable levels of realism, making you really feel a part of the scene.

Sony 4K HDR

Standard Dynamic Range

Unrivalled contrast – deeper black, brighter lights.

Backlight Master Drive™

The Backlight Master Drive™ can display an unprecedented dynamic range with incredibly deep black and dazzling lights, powered by the 4K HDR Processor X1™ Extreme. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm and optical design.

BACKLIGHT CONTROL

BACKLIGHT MASTER DRIVE

Discrete LED control

Absolute control, total artistry

To get the best out of the Backlight Master Drive™, a new, innovative algorithm controls the ultra-dense LED structure. Each LED is discretely controlled, creating a spectacularly accurate picture.

Light where it’s needed

Calibrated beam LED design

The Backlight Master Drive™ has a unique design which gathers LED lights in one spot, reducing light diffusion and the flare effect that can be seen on other full-array LED TVs. It ensures that each LED emits a straight beam for a clear picture which display vivid lights and dark blacks.

Conventional design

Calibrated beam LED design

Amazingly bright, incredibly slim

Slim Backlight Drive+

Our innovative Slim Backlight Drive+ cleverly guides light to where it’s needed most on screen. It provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design.

Conventional edge LED

Conventional full-array LED

Slim Backlight Drive

A full-array LED delivers excellent contrast, but requires a deeper TV design.

The Slim Backlight Drive combines the thinness of edge LED with the precision and contrast of full-array local dimming.

Conventional edge LED allows for a slim TV design, but has lower contrast.

Capturing the full range of dark and light

X-tended Dynamic Range PRO™

By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range PRO™ reveals a brightness range several times that of a conventional LED-backlit TV, and it enhances any source to near HDR quality with a wider range of brightness.

X94E/X93E

XDR contrast 10 times

X90E

XDR contrast 5 times

Optimising brightness, frame by frame

4K Processor X1™ with Dynamic Contrast Enhancer

4K TVs with the 4K Processor X1 dramatically improve the brightness range, even without X-tended Dynamic Range PRO. This is thanks to Dynamic Contrast Enhancer, which optimises the range of brightness frame by frame according to what’s happening on screen.

See all the action, all the time

4K Processor X1

Dynamic Contrast Enhancer brings the best out of visual effects – whether it’s the flash of an explosion or the glow from a laser.

...

Light where it’s needed most

4K Processor X1

Brightness continually adapts to on-screen action – so as the sun moves across the pitch, you’ll still see every move and shot clearly.

Movie

Sport

Experience a greater range of brightness

With the 4K Processor X1 chip you'll see more bright and more black in every picture

WITH 4K PROCESSOR X1

WITHOUT 4K PROCESSOR X1

High Dynamic Range – be ready for the future

Like 4K, High Dynamic Range (HDR) represents a huge step forward in picture quality. While current video standards are based on CRT TVs with low brightness capabilities, HDR signals carry much more brightness information. So HDR-ready TVs can display greater contrast, a wider colour spectrum, and improved detail, for exceptional clarity across the screen.

DISCOVER WHAT MAKES A SONY TV SPECIAL

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Footnotes

3Use of this TV requires consent to Google Terms of Service and Privacy Policy. Please visit http://www.google.com/policies/terms/, http://www.google.com/policies/privacy/. Google, Google Play, Android, Android TV and other marks are trademarks of Google Inc.

4"SONY" and "BRAVIA" are trademarks of Sony Corporation.

5Actual colour and dimension may differ from the screen image.

6Colours & features of the product shown may differ by model and country.

74K: 3,840 x 2,160 pixels.

8Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.