Design Thinking

I attended another really interesting SCPD featuring Bill Burnett from the d.school. This time about problems and prototyping. The issue of problem solving is an interesting one. If someone comes to you and want the software to include 100 pieces of data rather than the current 10 – you may have to be creative to […]

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How to Cultivate Creativity using Design Thinking So as we’ve seen before Creativity is abnormal brain activity – it is very high energy and we have evolved to use as little energy as possible. It is also quite scary for a lot of us- we have evolved to be naturally fearful but we can learn […]

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SO back to Stanford – How to Cultivate Creativity using Design Thinking. Bill Burnett of the Stanford d.school used this quote which I thought really summed up the creativity challenge: “You do not see what you are looking at, you see what you are looking for” As an example there is the famous video of […]

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“The real voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust Yesterday I attended a Webinar given by the Stanford Centre for Professional Development (SCPD) – you have to love webinars, you can interact with amazing people and you don’t have to leave your house. Anyway, the Webinar […]

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Who’s with me?This week I’ve realised I’ve been indulging in extreme procrastination. I’ s really been ready for months to launch a new venture but I’ve been busy perfecting and talking and doing a million other things that could be done instead of acting. This is a familiar step in the creative process. Whether you […]

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When you travelled to work this morning, assuming it’s a route you’ve taken regularly, what did you notice? Did you see the people? Did you notice the beautiful Georgian architecture or wonder about the inhabitants of the 1970s concrete office tower? Chances are your route is so familiar that you really don’t notice anymore. Our […]

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Following on from the my post recently, about what is your passion and your vision, unless you as a business entity do something different or has a differential approach to that of your competitors, you will be swallowed up in the medium of blandness. Companies need to have a clear vision of why they are […]

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The next stage of the design-thinking process is interpretation. Rather than engage directly with consumers, Verganti advocates building a network of interpreters. These interpreters are specialists in identifying meaning in products and also identifying how the consumer lives, how they feel and what challenges they face. Interpreters can come from anywhere and this is where […]

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To create incremental change, it has often been the habit of innovators to observe the customer; to look at how they use the product. This can aloe the observers to create new packaging or new features that will make the customers lie easier, thereby making the product a no.1 choice. If an observer is watching […]

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Innovation the IDEO Way Today we attended a seminar on Innovation, Design Thinking and the IDEO way. IDEO are a San Francisco based organisation that specialise in designing new concepts for clients and have develop their own methods accordingly. They celebrate the success of succeeding, And learn from their mistakes, perhaps even celebrate a little. […]