The new package ensures that Selco will continue as the lead sponsor for the Birmingham Bears T20 Blast shirt and Warwickshire's One-Day Cup shirt in addition to partnering on several community initiatives.

The club's commercial director Gareth Roberts said: "Selco have been fantastic partners and the activation has bolstered our community programme, which supports schools and clubs in Birmingham and across the wider county of Warwickshire.

"We're thrilled to sign this extension just one year into the partnership.

"Not only does it continue our shared community programme and support for Birmingham Bears but it ensures that Selco can be part of one of the biggest programmes of international cricket at Edgbaston, which includes 35 major match days with an Investec Test Match each summer until 2019."

Selco's chief executive Chris Cunliffe added: "This is exciting news for both us and Warwickshire CCC. We joined forces at the start of last year and have achieved a huge amount together.

"We have a number of exciting initiatives planned for this year and, with the Bears boasting such a strong squad, we are looking forward to the 2016 campaign and the seasons to follow with great anticipation."

Last season, the club and Selco launched the Edgbaston Classroom initiative to enhance awareness of cricket within schools and also gave fans an opportunity to win tickets to see The Ashes at Edgbaston and the T20 final.

The partnership also raised more than £6,000 for the company's nominated charity, Macmillan Cancer Support.