With mother Ingeburg, his four siblings Daniela, Gunter, Michael and Wolfgang (see all), inherited fortune from late father, coffee baron Max Herz. Sided with brothers Michael and Wolfgang in feud with brother Gunter and sister Daniela over the management of Tchibo Holding - renamed Maxingvest AG - one of Germany's largest consumer goods companies that their father founded. Gunter and Daniela sold out in 2003. But three is a crowd, and Joachim, who holds 15% stake, may be next: was voted off the holding's supervisory board in 2005 after a disagreement with his brothers and apparently demanded a judicial review of the estimated $5 billion settlement made to Gunter and Daniela. Rumour has it he is suing them - again - this time for changing the company name and for alleged mismanagement of the company.