March Madness Magic and Mayhem

Kelly Glass

The Super Bowl, the Winter Olympics and now March Madness — the sports world has been in overdrive lately. Which can mean both good and bad things for the promotional products industry. As you gear up for the annual 64-team college basketball showdown, follow these tips to avoid the mayhem and bring on promo product magic.

Making Trade Shows Work for You

Kelly Glass

With a full slate of industry trade shows coming up over the next few months, it’s important to know that the time and investment you’re putting into events will be worth your while. So, sorry folks: that means late nights partying with industry friends and then sleeping through the showroom floor is probably not the best strategy.