The Vietnam War Assets Now Available

Last Updated
by Katie Wilson on

Now Available: long-lead assets to assist with promotion and outreach around The Vietnam War, a film by Ken Burns and Lynn Novick, coming Fall 2017. These promotional assets include: video assets, images and an updated press release, all cleared for station promotional use, are now available on the Source.

VIDEO

Several video assets are available to begin creating excitement and interest around the film:

A variety of short-form FIRST LOOK teasers (:20-:30, Dated and Clean/Cobrand)

A BUMPER (:10, Dated and Clean/Cobrand)

In the EXTENDED LOOK interstitial (:120), directors Ken Burns and Lynn Novick, and producer Sarah Botstein, discuss the process of making their most ambitious film to date.

A suite of thirteen FIRST LOOK teases (:between :20-:30 in length), feature first-person accounts of a number of the interesting characters in the film. There is also a :10 BUMPER that is simply sound effects and graphics with the title treatment

Nine images showing a diversity of perspectives about the war are also available. Rights information and credit information accompanies each image in The Source.

PRESS RELEASE

The national press release and release image are now available on the PBS PressRoom. The release image can be used for editorial and press. Please continue to check PressRoom in the coming weeks for additional up-to-date information, including bios and other assets.

WEBSITE

At launch, the preview website will feature all of the short-form video and will offer users opportunities to stay engaged with the film over the coming months. As additional assets become available, we will continue to expand the site.

Lastly, a 90-minute station webinar is scheduled for Thursday, December 15th at 2pm ET. Learn more about the film, as well as assets and resources available for your local station to activate audiences. Lynn Novick and Sarah Botstein will give a brief overview of the film and we'll discuss plans for publicity, marketing, station engagement, partnerships, development, education, digital, social media, and more.