Celebrity Ad Risks, Heparin Sentinel & Pristiq Approved

By

Scott Hensley

Mar 3, 2008 7:05 am ET

The Health Blog looked for stories you might have missed over the weekend. Here’s our short list: Drug advertisers tempt fate when they use celebrities to hawk drugs. Pfizer’s defunct Dr. Jarvik campaign for Lipitor underscores the risks and explains why marketers are reconsidering celebs as pitchmen, Brian Steinberg writes in the Boston Globe. Some […]

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