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When your character dies in your favorite MMO, have you ever thought, "Gee, I'd sure like to see an ad right about now"? MMO developer Artix believes that death ads are the way to go, as they've introduced special advertising that will show up only when a character dies in their game AdventureQuest Worlds.

According to a recent interview with [a]listdaily, CEO Adam Bohn says that response has been good so far. The game network's 12 to 13 million users are happy with the ads because Artix likes to keep them fun for a younger audience.

Despite the fact that this has been done before in games like Shadowbane, and the deceased Dungeon Runners to a lesser extent, Bohn believes the ads are a good idea that they'll eventually build upon. I think if nothing else, it will make us want to die a whole lot less.