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About us

About us

Welcome to the tourist canton of Bern

Through its activities, BE! Tourism Ltd. enhances the canton’s tourism self-image and thereby promotes a confident market presence of its market players.

BE! Tourism Ltd. is the umbrella marketing organisation of the Canton of Bern. The company takes effective, practical and profitable steps to contribute to the medium and long-term uplift in tourism value for the Canton of Bern, thus increasing the capacity for investment and innovation by the market players at all levels of service delivery.

Team

Together we are stronger: the team of BE! Tourism Ltd., in collaboration with the board of directors and the shareholders, promotes the development of tourism in the canton. Through the use of diversified measures, we are effectively disseminating tourism.