The amount of time in hours and minutes that U.S. adults are expected to spend watching TV each day in 2014. That figure is down 3 minutes from 2013, but is still more time than is spent with any other single medium.

Things that take three minutes:

Thorough brushing and flossing

Finding the dang keys

Trying to remember that dang password

Watching the pot boil

On hold

Updating mobile apps

Drop off dry cleaning

Toenail grooming

View cat video from your mom

Scan daily coupon email

Read Eicoff blog post

For advertisers who rely on television concerned over the much-ballyhooed demise of television: looks like we're good for 2014.

Mike Powell is the SVP/Executive Creative Director at A. Eicoff & Co., one of North America’s largest DRTV agencies.