The Festival overcomes “midlife crisis” in its new campaign

The overcoming of midlife crisis is at the core of the new advertisement of Huesca International Short Film Festival. Created by Dedía Producciones, the video deals ironically with the festival seniority at its birthday party with the unexpected turn taken by the lighting of cake candles..

Huesca International Film Festival launches a new spot promoting the festival next edition, the 42nd. The spot plays ironically on the age of the festival and the midlife crisis. The genuine protagonists of its mise-en-scene are the cake and the candles. Created by Huesca video producer ‘DeDía Producciones’, the ad aims to convey a fresh and intimate style, one of the fundamental pillars for the organisation of this event, a benchmark of Upper Aragon cultural life.

Next June, Huesca International Film Festival is going to held its 42nd edition (from the 16th to the 21st), an edition that will weigh heavily on the short film contests, those that throughout all its history worked as launching pad to major filmmakers.

In addition, another anniversary is celebrated in 2014, the 10th anniversary of the festival as shortlisting for the Oscar Awards, a recognition owned by only three other short film festivals in Spain.

With a total of 1782 submitted short films, out of which 689 are debut films, the festival has set itself the challenge of bringing closer to the city of Huesca all the program. Within this approach, the festival previous week will weigh heavily with a series of activities aimed at experiencing first hand everything a movie theatre has to offer.