19 Best Ulta's Skin Care Products

No. 18: Olay Regenerist Daily Regenerating Serum, $21.79 TotalBeauty.com average reader rating: 9.1*Why it's great: "I am in love with this product," says a reader of the hard-working serum. Why? "It goes on so smooth and never leaves your face feeling sticky or greasy. It absorbs into your skin immediately and leaves your skin looking radiant and flawless," one says. Another reader adds, "It is working to soften the lines between my eyebrows and also the 'marionette lines' near my face."

Ulta doesn't get the attention it deserves--I love the fact that they sell both drugstore brands and high-end beauty items. These are superb choices. I especially love the uni-sex "Wrinkle Injection" from Too Faced (discontinued now, I believe, but I'm hoarding two unopened tubes). Makeup is stunning when applied over it; my husband uses it to fill in tiny furrows and creases and sooth his skin.