Late last week, the Trump administration classified automotive service as an essential service, according to the Department of Homeland Security’s CISA page. The move allows service departments to continue in operation at the moment, keeping America moving with their current vehicles.Despite the joint letter to the POTUS, the designation doesn’t include automotive sales yet. And for many Americans – even those who work at dealerships – the questions often comes up, “Are vehicle sales truly an essential service?”

Why NADA is Advocating for Dealers as Essential

In a recent release from Juliet Guerra, NADA Director of Media Relations, three points are explored to justify the position of dealership sales departments as an essential business.

Leases are set to expire soon. Guerra references J.D. Power data that says more than 1.8 million vehicle leases will expire between now and July 2020. It stands to reason that those lessees will need to make a decision regarding their vehicle. Traditional leasing offers the lessee options to either return their lease, buy out their leased vehicle, or extend their lease in some cases. Since the lessee is under contract, it becomes a legal matter as much as a retail one.

Americans have limited access to public transportation. In New York, pedestrian and cycle traffic have increased as public transportation options have declined. As Americans are limited to travel for work or to purchase essential items, or to care for sick and elderly loved ones, thousands will need to turn to car dealerships to purchase a vehicle. In 2019, nearly 47,000 vehicles were purchased every day, a statistic that will be suppressed in 2020 due to COVID-19. Yet, there are many that will be unable to provide essential services without access to a vehicle retailer.

Cars need to be replaced. A third point made by NADA’s Juliet Guerra is regarding out-of-service vehicles. More than 34,000 vehicles are scrapped daily in the United States as they have exceeded their useful lifecycle. As these vehicles are retired from use, often due to safety concerns or collisions, owners need to replace these units. There’s no way to know whether these vehicles are personal vehicles or fleet vehicles for essential and non-essential businesses, which makes it necessary to ensure dealerships remain open.

More than Just Personal Vehicles

In addition to light vehicles, dealerships offer commercial and medium-duty vehicles for fleets. That’s evident with Ford’s Transit and Transit Connect lines, Chevrolet’s Express lineup and HD trucks, and those from other manufacturers.

Should dealership sales be deemed non-essential and showrooms forced to lock their doors, it’s clear that a gaping hole would be exposed in the automotive industry. NADA’s representatives continue to pursue the Trump administration to consider dealership sales as essential, and we’ll report when a decision has been made.

Jason Unrau is CBT Automotive Network's Online Editor.
Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

ABOUT US

CBT Automotive Network is a highly targeted, multi-media platform for retail automotive professionals. With digital channels including a daily newscast, informative website, daily eNewsletters, webinars and 9 network shows hosted by the industry’s top trainers and thought leaders. CBT is your dealership's “go to” source from the showroom to the service drive.