i'm much more excited about the Sigma F2. I'm extremely tired of companies offering very small incremental changes over longggg periods of time. I'm not holding my breath for Canon to release what I want, I'm just moving on.They easily could have made the 24-70 2.8 II an IS lens to begin with, which we all wanted and expected, especially for the price. Had they made one, I probably would've bought a 5DIII and that lens(Instead of switching to Nikon who's 24-70 is amazing.)At this point in time, I'm much more excited about 2.8 zooms and cheap bodies for the EOS M and a FF mirrorless.I would not pay 2500 dollars for another DSLR lens as I'm very tired of the weight, and I'm not a pro. I'll probably just hold out and hope Sony can make a 24-50mm 2.8 in a size smaller than current 24-70 2.8's for the upcoming full frame mirrorless they're announcing.

Good news for those who do not have a 24-70 2.8 or have the original version but want to upgrade to the latest version but haven't done it yet. OTH, these people may be waiting for a VERY long time for the IS version of this lens.

i think sigma will more likely have my money again before canon get this out in the wildespecially if the rumoured f2 lens is on par with their latest offerings

Ah! You beat me to it! The sigma 24-70 OS and at f/2!! I'll go for that than the 2.8.. It will be cheaper than the canon version... right? Even though the sigma might not be weather sealed or have the red ring, their new lenses are looking so fine and are performing top notch. I have faith in sigma!

And if/when this canon 24-70mm 2.8 IS comes out, how much will they charge... Version II sells for 2299... Without IS. Haha.

i'm much more excited about the Sigma F2. I'm extremely tired of companies offering very small incremental changes over longggg periods of time. I'm not holding my breath for Canon to release what I want, I'm just moving on.They easily could have made the 24-70 2.8 II an IS lens to begin with, which we all wanted and expected, especially for the price. Had they made one, I probably would've bought a 5DIII and that lens(Instead of switching to Nikon who's 24-70 is amazing.)At this point in time, I'm much more excited about 2.8 zooms and cheap bodies for the EOS M and a FF mirrorless.I would not pay 2500 dollars for another DSLR lens as I'm very tired of the weight, and I'm not a pro. I'll probably just hold out and hope Sony can make a 24-50mm 2.8 in a size smaller than current 24-70 2.8's for the upcoming full frame mirrorless they're announcing.

Just an FYI based on insider info Canon was testing several variations on the 24-70mm IS. Due to Canon's choice of image quality criteria the prototypes were unreasonably large and heavy. So Canon opted not to release them because they thought they would be too oversized.

Tamron was able to create a 24-70mm 2.8 IS in a small size because they compromised on image quality.

To get around the fact that a fast image stabilized lens would be huge and heavy Canon even considered a 28-70mm f/2.8 IS.

The 28-70mm f2.8 IS would have had a filter size of 86mm. The 24-70mm f/2.8 IS would have had a filter size of 95mm based on Canon's patents.

The lens would have looked something like this:

That's a Nikon 14-24mm with a 95mm filter which matches the dimensions of the Canon patent.

I personally begged Canon to release the prototype.

Also some people suggest that Canon didn't release it because it would have a low profit margin.

The wait for the non-IS version was interminable...this one should keep the rumor-mill going for years. At least it gives people a chance to negotiate a bank loan for the no doubt high $$ asking price.IS would always be nice, but I couldn't be happier with my 24-70 f/2.8II.

The wait for the non-IS version was interminable...this one should keep the rumor-mill going for years. At least it gives people a chance to negotiate a bank loan for the no doubt high $$ asking price.IS would always be nice, but I couldn't be happier with my 24-70 f/2.8II.

canon rumors FORUM

Considering the price of the 24-70 non-IS, I can imagine Canon asking $3k for this lens if they plan to release it. Way out of the price range of most serious amateurs and many professionals at that.

Personally, i've had my fill of Canon sticker shock, I'll be picking up the current version, but only after I sell off my 7D and EF-S glass to partially fund the purchase. Canon should have released this first at the current price point, I'm certain they would still make a nice profit per lens and probably had more sales....