London

JLL UK Retail comments on first ever Google store opening

2015-03-11T05:00:00Z

​In
response tothe announcement that
Google is to open their first store, James Brown,Head of European Retail
Research, commented: “Google’s decision to open
its first ever store highlights the importance of physical space alongside a
virtual offering. Through offering classes and tutorials in the new store,
Google is demonstrating an integrated marketing approach between the physical
and virtual, and providing an experiential retail ‘place’. Brand and identity
are increasingly important attributes for retailers in a world where consumers
are time poor and faced with a crowded market place.”