After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Companies that simply put a “Follow me on Twitter or “Like us on Facebook without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network. Or do I interpret this wrong?
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