New Movie Theater Complex Features Brunswick Lanes

May 18, 2010Build a Center

The next generation of fun has begun at the brand-new joint venture announced last year between Paragon Entertainment, L.L.C., a Muvico Entertainment, L.L.C., affiliate company, and Splitsville Luxury Lanes and Dinner Lounge. The Muviville Entertainment Complex is now open, offering guests the ultimate in premium entertainment options.

The entertainment center, located south of The Village at Spotsylvania Towne Centre in Fredericksburg, Va., features a 12-screen, all stadium-seated theater with 3,000 seats, including 300 VIP seats, 16 lanes of state-of-the-art Brunswick bowling equipment, 250 dining seats, upscale bars, a dance floor and a full-service kitchen offering signatures dishes from sushi to hand-tossed pizzas. This is the first all-digital, high-definition theater in the state, and includes four 3D screens.

The partnership is combining the boutique-style of bowling entertainment, and signature dining atmosphere Splitsville is known for, with the premium movie-going concept of Muvico Theaters, under a licensing agreement with Paragon Theaters.

“We’re reinventing bowling for America,” says Splitsville co-founder Guy Revelle. ”From bowling and dinner to drinks, music and dancing, Splitsville gives people permission to have fun.” Splitsville currently operates three locations in Florida and Texas, all with Brunswick bowling lanes and equipment.

“People love to bowl, but many don’t enjoy a traditional bowling alley or its offerings beyond the lanes,” explains Splitsville co-founder Mark Gibson. “We believed that a restaurant concept, focused on quality food and beverage and stringent service standards, with the addition of bowling lanes overlaid in a unique fashion, would result in a dramatic entertainment destination.”

“This entertainment complex brings together signature food choices and various forms of entertainment to create the ultimate entertainment destination for kids, families, adults, and corporations to relax and play in an environment of their choice. As the innovators of the premium movie-going concept, this is the next evolution of our strategy to bring a differentiated entertainment experience to our guests. Our partners at Splitsville have a proven strategy for success in food and entertainment, and is the perfect partner for Paragon in creating our vision of the future,” said Paragon Theaters CEO Michael Whalen.

“Brunswick is extremely proud to be a part of this new entertainment facility,” said Brent Perrier, president of Brunswick Bowling Products. “It is so important to keep changing with technology and offer new entertainment options to communities. We strive to provide the best bowling equipment in the world and this venture combines multiple entertainment options for families, kids, adults and corporate events, all under one roof.”

SPLITSVILLE, based in Tampa, Fla., currently operates three locations in Florida and Texas.