Jack White Bringing Mobile Record Store to SXSW

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Here’s a mindboggling statistic for you: “97 percent of all high school aged kids have never been to a stand alone record store.” I mean, the stat is in a YouTube video, so it has to be true, right? Whatever the case may be, the once-mighty record store is, without question, a dying breed. Thankfully, it has Jack White on its side.

The former White Stripes frontman is giving the world (or at least the portion of it that resides in Austin, Texas) The Third Man Rolling Record Store. It’s something of a bookmobile for vinyl, only instead of the friendly librarian manning the thing, it’s that creepy pale guy from The Raconteurs.

White and his decidedly swanky mode of transportation will be hitting the Texas street for South by Southwest from the 16th to the 20th.Teaser video after the jump.