None of us can neglect the power of social media. The best advertising platform which is used by everyone in this era is Facebook and Twitter. But however there is always a comparison between those two to decide which is best platform to advertise our business especially when our budget is minimum. In this post let the two platforms can be explored on several aspects to decide which is best among the two.

Coverage

One of the important aspect on deciding the best advertsing platform to reap maximum benfits is the social media coverage.

Coverage is nothing but the number of active users . If the users are higher on the platform then the exposure will be better.

According to a survey below are the following numbers of active users

Twitter – 300 Million active users

Facebook – 4 billion active users

Visual Interface

If we compare both the platforms in terms of visual interface then facebook deserves the better place in terms of visual interface because twitter has only text.

User Engagement

Next thing we need to consider about is user engagement. In social media sites , in addition to number of active users who uses the site, the number of user engagements like liking , sharing and many others also equally important.

According to survey twitter records about 400000 interactions per minute and facebook records about 450000 interactions per minute.

so facebook drive 15% higher traffic than twitter

User Friendliness

When it comes to user friendliness, both twitter and facebook are equally user friendly. If you need to set up ad campaign both twitter and facebook have online tools to set up the ad campaign. Facebook has advanced targeting options and it is very effective to reach right audience at the right time.

Also twitter ads are easy to set up. But still facebook desrves better place as it has the option to target age group, gender and their likes regarding any category.

Final Words

However to yield better exposure one must give importance to both the platforms as both have their own benefits. If you have minimum budget you can prefer facebook over twitter. At first start with small budget get the exposure out of facebook and then decide on increasing the budget.

After setting up an online store care need to be taken to bring in more customers to the store. The best part is to retain back your customers to do more business with us. Customer retention is very necessary for any type of business no matter if its an online or offline business.

How to get back your customers to do more business with you?

Build your customer accounts

In addition to guest checkout option it is wise to ask the first time customer to sign up for an account after he/she made the purchase. So that you can collect the email details and use them for to let them know about the offers or deals you introduce in future.

Give customers loyalty benefits

You need to provide your customers loyalty benefits if they shop regularly. You can give them points for every purchase which can be redemmed later either through gift vouchers or cash.

Send Newsletter Regularly

You must definetely send newsletters to your customers about the special offers or ongoing sales to increase the chances of more sales. Send your customer a detailed email about the offer with the respective link to it.

Utilize Social Media To The Core

Make use of social media sites like twitter, google plus, facebook etc as these social networks gained popularity in India as well. Just take advantage of these social media channels and post regularly or multiple times a day to promote your deals, offers etc., If you do this there is really higher chance of your brand visiblity.

Treat Your Customers As A Special One

As you have your customers detail you can just send small gifts on special occasions or on their birthdays to give them a personalized touch and makes them to shop more on your site.

World is going mobile now. Mobile users are vast and 80% of the people uses Mobile apps. It is really mandatory for any business to launch a mobile app to stay ahead of competition. Google play store is being hitted by tons of mobile app everyday. Your job is not done simply developing a mobile app and including that in Google play store. Instead your main motive should be to make millions of people to download and use it only then you will be benefitted.

This blog post brings out important techniques to be followed to market your mobile app successfully.

Identify who your target customer is

First you need to determine who your target customer is. After determining that make a clear marketing strategy how to target the specific customers whom you are looking for.

Your Pricing Strategy

Make sure that you give the app for free or you fix a pricing. Mostly free apps gets more downloads more than paid Apps. You can still monetize the app by giving the app for free for some days later you can decide on how to monetize that.

Push Your pitch

Encourage as many as downloads after your launch . You should have a website for your mobile app. IF not a mega site a mini site atleast is mandatory. Run a mobile search campaign (ie) App promotional ads which connect you directly to the Google play store or Apple app store making it simpler for users to download.

Make use of social Media

Make complete use of Social Media sites likes Facebook, Twitter, Google plus etc., You can use some paid marketing on some main social media sites especially Facebook. You can run Facebook Mobile App Ads to promote installs.

Make use of Review Sites

Make a list of some best app review sites and approach them to review you app in their site. This surely works. Also you can ask your users to review and rate your app. This helps to a great extent.

Make use of News Magazines and Press Release Websites

Make a list of some famous Tech Magazine sites, or App magazines and Press Release Sites and inform them about your App. Inform them clearly on how your app works and how users are getting benefited by this App.

One of the effective way to increase traffic for your online store is introducing coupons to your site. Coupons are the efficient tool to attract new customer and to retain your old customers. This article gives you steps on how to utilize these coupons for your online business and its benefits.

Market Your Coupons as below mentioned

Retaining Your Existing Customers

One of the main reason to implement coupons in your estore is to reatin your customers back to your site frequently. You can email them about the offer with the coupon code. Let say you can mail them that they will get headset free or charger free if they purchased mobile with the coupon code and damn sure that this works. Your customer wont be able to ignore that at any cause.

Attracting New Customers

It ends not only retaining existing customers but alsoyou can attract a hell lot of new customers to your online shop . You can simply attract new customers to subscribe to your newsletter making a promise to send them an attractive coupon code with an attractive discount.

Increasing Sales

You can also easily push the sales order value. Just analysis the best selling products and implement sone coupons for the purchase of the above set value. For example, set a order value as 599 and implement the coupon code for the purchase of Rs 599 and above.

Finding Niche

You can just implement the code to any of the category and you can post about the same offer in various blogs, forums and many coupon sites so that your sales can be increased.

Your Own Strategy Works

You need to plan on your own strategy. Just analyse and know your needs . Inout the steps on how to incrase your brand value, how to increase leads etc., There are lot of strategies available to increase your brand value. Know what your customers need from you and implement the steps carefully.

After setting up an online store care need to be taken to bring in more customers to the store. The best part is to retain back your customers to do more business with us. Customer retention is very necessary for any type of business no matter if its an online or offline business.

How to get back your customers to do more business with you?

1)Build your customer accounts

In addition to guest checkout option it is wise to ask the first time customer to sign up for an account after he/she made the purchase. So that you can collect the email details and use them for to let them know about the offers or deals you introduce in future.

2)Give customers loyalty benefits

You need to provide your customers loyalty benefits if they shop regularly. You can give them points for evry purchase which can be redemmed later either through gift vouchers or cash.

3)Send Newsletter Regularly

You must definetely send newsletters to your customers abou the special offers or ongoing sales to increase the chances of more sales. Send your customer a detailed email about the offer with the respective link to it.

4)Utilize Social Media To The Core

Make use of social media sites like twitter, google plus, facebook etc as these social networks gained popularity in India as well. Just take advantage of these social media channels and post regularly or multiple times a day to promote your deals, offers etc., If you do this there is really higher chance of your brand visiblity.

5)Treat Your Customers As A Special One

As you have your customers detail you can just send small gifts on special occasions or on their birthdays to give them a personalized touch and makes them to shop more on your site.

Everyone who start a ecommerce website desires to get a lot of traffic to their ecommerce store. But only few of them are achieving it and few fails to get their desire fulfilled. But concentrating on increasing your visitors is the major part and below are the steps which you should consider in order to increase your visitors .

Quick Ways To Increase Your Ecommerce Store Visitors

Social Media :

Make use of power of social media sites like Facebook, Twitter, Google Plus, Linkedin , Pinterest and Instagram.

These social networking sites are more powerful in driving free and quick traffic to your business. It is very much mandatory to build a good business pages in the above networks and start marketing it effectively. Each social media channels have its own marketing technique to get huge results out of it.

YouTube Marketing :

One should never avoid the presence on youtube as youtube is the second largest search engine next to google. You must create a channel on youtube and start publishing short product videos and link that video to your product page.

Article Marketing :

Article Marketing is not dead but you need to take care on submitting your article to quality directories. There are many quality article submission sites. Kindly do submit your link in those quality sites only.

Submit Press releases :

If you provide any new service kindly write a press release about that and spread online. Even if you find that you crossed an important milestone you just write a press release about that. Find good Pr and quality press release site and distribute your content eventually.

Create Blog and Do Content Marketing :

Creating a blog for your ecommerce site is equally important in increasing your ecommerce traffic. Distribute your content across various channels effectively.

Social Bookmarking

Make use of Social Bookmarking sites like Stumble upon, Digg, Delicious etc. Social bookmarking is of a great source in driving traffic to the website

You might wish to sell products online but if you are a starter you will definetely worry about most of the important things involved in the business.

As a starter everyone who enters into ecommerce business will be bit fishy about the technical terms involved such as domain name, hosting , payment gateway, shipping gateway etc.,

Your Basic Requirements For Selling Online

First and fore most is the technology part which deals with your website, dashboard and back end operation.

1)Marketing Part which involves SEO and other stuffs to bring in more customers

2)Payment Part like how would you accept the payment on which mode

3)Logistics

4)How to receive Cash On Delivery

Choosing A Domain name and Hosting Space

You must choose a good brand name for our business and that is your domain and choose a web hosting companies and host your domains. Design your website in such a way that attracts lot of visitors to your site.

Hire A Marketing Expert

You need to hire an expert for marketing to carry out marketing activities for you. You should focus on promoting your site to bring in more customers for your site

Choose A Payment Gateway

You must choose a payment gateway as per your needs. There are numerous payment gateway exist such as PayU, CCavenue, EBS, Directpay, Paypal etc.,

The charges levied by these payment gateway are different from each other you need to choose the best among the vast available depending on the tax and other stuffs.

Choose A Shipping Gateway

Last part is you must concentrate on shipping your products (Logistics). There are several logitsics provider available and you can tie up with them for quick delivery of your product.

Buy sell market places arose a lot in India allowing you to post anything which you need to sell online right from electronics to property. The advertisements which you post in such classifieds sites are very much cost effective and yield to huge benefits.

1)OLX

Almost everyone in India is familiar about OLX which allows you to post an ad on anything you want to sell or buy. They even run a very big promotional ads on TV and newspapers. They also have a mobile app for the comfortablity of mobile users. OLX have its own place in India and it attracts millions of visitors every month.

2)Quikr

Quikr is also a well known classified website in India. It also allows you to post anything you like from electronics, propert or matrimony etc.,Quikr also attracts tons of visitors every month and makes big money.

3)Click.in

Click.in is also a popular classified website in India . Apart from provoding buy and sell stuffs it also provides a seperate section even for jobs where job seekers benefit from. Click.in also makes big money with tons of monthly visits to their website.

4)Sulekha

Sulekha is yet another classified website in India. It was founded by satya prabhakar. It has many subdomains providing you enter ads for jobs, business, real estate etc., It does run all type of ads eccept matrimonial.

5)ClickIndia

ClickIndia is also a popular Indian Classified websites where you can post ads to sell or buy things of any range right from mobiles, laptops, bikes, car , property etc., This classified also have a unique place in India and earns in millions.

Final Words:

Buy sell Marketplaces thrive a unique place and it is one of the excellent earning oppurtunity. Do you wish to start a Buy-sell platforms like the above giants. We would definetely help you in fulfilling your dream of developing a Buy sell marketplace.

Just Check out Uniesocial which helps you to build your own marketplace with less effort.

There are some amazing concept stores exist in India by giving extrepreneurs a chance to showcase their designers. The Entrepreneurs of these concept stores brought over the artists altogether from the globe and showcased them at one place for the world to admire on.

Let us see some of the amazing concept stores below

Alter Ego:

Alter Ego offers crazy and trendy creations for us to look lively and trendy. They are fond of change so they change their collection frequently so that our wardrobe never look dull before.

100 Feet :

100 feet is the boutique restaurant in bangalore with the finest collections. It is noted well for its ambience where you can shop and dine together.

Axis Books :

Axis books is the place where you can shop everything from books, stationary and corporate gifts . It also serves as a marketplace where designers can sell their products

3F designs :

The vision of 3F design is to create a fun filled and stress free environment. They offer innovative and functional home accessories at affordable prices.

AA Living :

AA Living offers high quality bed and bath accessories. They have products of innovative design, lasting value as per the taste of modern individuals.

We all are aware about how important making our presence on twitter. Everyone who start a twitter profile wish to increase twitter followers especially for business. One of the key factor in increasing twitter follower is also the best time to tweet to increase maximum visiblity. We can also tweet multiple times which helps people in all locations to find or read our tweets. But it can be further simplified if we follow the right time to tweet instead of tweeting the post multiple times.

BufferApp

BufferApp helps you to connect and manage all your social media profiles and manage them at one place. It helps you to schedule tweets. If you need to further analyse your tweet then you need to sign up for premium account. It also helps you to find best time to tweet so that you can find more exposure to your tweets . After finding perfect time for your tweets you can schedule your tweets for that particular timing.

Tweroid

Tweroid is another tool which analyses your last 1000 followers and generate the report. If you check out the report of Tweroid you can see the graph showing timing when your followers mostly come online and post tweets. If you need to avail the complete benefit of Tweroid then you need to opt for premium account as the free subscription have some limitations. Inspite of its free subscription limitations it can help a lot to find best time to tweet in order to get maximum exposure to our tweets.

Social Bro

Social Bro is also another tool to find best time to tweet to get more exposure. It delivers the report based on your last 100 followers with a detailed information. Apart from giving the detailed information about your followers, you can also get the information on what your followers are mostly talking about. Its report shows when your followers are online, and top hashtags which is used by your followers.

Final Words

Hope these Twitter tools help you to find best time to tweet. Make use of these three twitter tools and tweet on best time and increase your twitter followers and increase your retweets.