LIGHTNING RELEASES 07/31/14 –BEVERLY HILLS, CA How well do dry skin care lotions fare against each other when tested for the ability to keep one’s skin moisturized, especially during our constantly changing weather conditions? A new study, which included the shielding lotion Skin MD Natural had surprising results according to Germaine Muniz at Cantor Research Laboratories.

Cantor Research Laboratories discovered that when Skin MD Natural skin lotion treatment was applied to dry skin, it actually increased the skin’s ability over time to retain moisture. All other products tested, including Vaseline Petroleum Jelly (considered to be the ultimate in preventing moisture loss), decreased in their ability to maintain skin moisture.

The lab, located in Valley Cottage, NY, completed its findings from the Trans-Epidermal Water Loss (TEWL) study on the shielding lotion, showing over the course of one hour with washing, that Skin MD Natural continued to increase its moisturizing abilities whereas Vaseline Petroleum Jelly and all other skin care products that have ever been tested diminished. “Skin MD Natural dry skin lotion not only stopped but actually reversed the loss of vital natural moisture that gives skin it’s elasticity and youthfulness, unlike any other product we have ever tested,” Germaine Muniz at Cantor Research Laboratories stated.

Dr. Lisa Benest, a board certified dermatologist in Southern California explains why shielding lotions are superior to artificial moisturizers: “A shielding lotion is a lotion that provides a natural barrier on top of the skin to protect it from outside chemicals and irritants. In addition it also acts to keep the moisture and the oils in the skin so that the skin can heal itself. Shielding lotions not only protect the skin’s barrier but they restore the moisture to the skin allowing the skin to continue to moisturize itself, so that your skin does not become addicted on the moisturizer, ultimately curing the dry skin problem.”

“This study reconfirms that the shielding properties of Skin MD Natural are better across the board than the products currently on the market,” says Enrique Alabata, director of research and development for a world-class cosmetics formulations company. “The feel of Skin MD Natural is very light on the skin compared to products performing similarly like Vaseline Petroleum Jelly, cocoa or Shea butter, or mineral oil. It really does do what it says it does, making it a premier anti-aging treatment.”

Backed by solid research and dermatology use, this new category of moisturizer, shielding lotion is carving a niche as a leading dry skin treatment that really works.

21st Century Formulations, Inc. tested countless formulations and spent years developing Skin MD Natural Shielding Lotion to ensure it would deliver on its promise to help heal dry skin and protect healthy skin. Skin MD Natural uses a special blend of six vitamins and herbs that naturally strengthen the skin’s barrier restoring its function. The result is that skin will require much less lotion over time and not more like conventional lotions.

Skin MD Natural is the top selling natural shielding lotion that uses only the finest quality ingredients. To learn more about how Skin MD Natural can heal dry skin visit http://www.skinmdnatural.com