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Seema teased that she’s looking for a “hot young male” to be featured in their new fashion website concept, which will be revealed later this year, and it seems Sam fitted her description of someone "David Beckham-esque" for her new project.

Model Sam Reece made a surprise star turn on the Real Housewives of Cheshire, at a model casting for fashion boss Seema Malhotra at Forever Unique in Manchester (Image: Forever Unique)

As expected, the ladies left very little time before cheekily asking the models to whip their tops off as they examine their sculptured physiques and grilled them with hilarious questions.

Real Housewives of Cheshire star Seema Malhotra does a casting for a new male model for her fashion brand, Forever Unique, with her co-stars Dawn Ward and Stacey Forsey coming along to help (Image: Manchester Evening News)

Sam, 24, who has also previously dated ex-Hollyoaks star Stephanie Davis, certainly made quite an impression on all of the ladies - as he was later confirmed as the model to front the new campaign.

Model Sam Reece made a surprise star turn on the Real Housewives of Cheshire, at a model casting for fashion boss Seema Malhotra at Forever Unique in Manchester (Image: Forever Unique)

Seema said: “Forever Unique appeals to women of all ages so were looking for someone that appealed to our clientele.

“I naturally had David Beckham in my mind because of his bad-boy tattoos and handsome face. Sam was charming, down to earth and ticked all the boxes for me and the girls. I can’t wait to reveal what we have in store!”

Model Sam Reece made a surprise star turn on the Real Housewives of Cheshire, at a model casting for fashion boss Seema Malhotra at Forever Unique in Manchester (Image: Forever Unique)

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Seema and husband Sandeep established luxury fashion brand Forever Unique in Manchester in 2008, and has won an army of famous fans including Ashley Roberts, Miley Cyrus and even Kate Middleton.

Fans have been gripped by the new, fifth series of the Real Housewives of Cheshire since it exploded onto screens in April with simmering feuds and the glamourous lifestyles of the feisty female stars.

Real Housewives of Cheshire star Seema Malhotra does a casting for a new male model for her fashion brand, Forever Unique, with her co-stars Dawn Ward (Image: Manchester Evening News)

The fashion feature was certainly a bit of light-hearted relief for Dawn - who has been embroiled in one of the biggest talking points of the new series with her ongoing feud with former best mate Leanne Brown.