Hello and welcome to The Marketing Blog. My name is Michael Fleischner and this blog has been developed to share my more than 14 years of Marketing experience with anyone interested in learning more about marketing or Internet marketing. The Marketing Blog markets marketing simple and covers all aspects of marketing with a particular focus on internet marketing.

Friday, October 18, 2013

One of the best ways to get an audience engaged and familiarized with your
brand is through storytelling. Combine this with something visually appealing
and you have the recipe for marketing gold.

Infographics are a great way of engaging and familiarizing a potentially
huge audience with your brand. Here are just some of the best examples of
businesses using infographics, and what you can take from them.

1.) VERY - THE OFFICE CATWALK

This infographic from clothing brand Very is a great example of a brand who
have kept their target audience clearly in mind throughout the creative
process. In this case, it’s professional, young women. From the pink &
white colour scheme right through to the statistics and market research, Very
have created something that is both attractive, informative and appealing to
their main demographic. Click here to see infographic

2.) VERACODE - RECIPE FOR A SUCCESSFUL RISK ASSESSMENT PROGRAM

Another great example of a brand with their target audience well in mind,
Veracode got a bit creative with this infographic. In a play on the well used
cooking guides, the risk assessment company came up with these ‘cooking tips
for crafting a super-powered risk assessment program’. The various steps are
paralleled by dinner party prep steps and the result is both engaging and informative.

In celebration of the launch of their Galaxy 4, Samsung released this
infographic illustrating the brand’s growth from humble grocery beginnings to
technology tyrants. Founded in Korea in
1938, the chart documents some of the key points in their 75 years, leading
right up to the release of their latest device.

British bank HSBC created this chart to help businesses calculate their
Employee Lifetime Value (ELV). With a clear flow chart depicting the different
steps you need to undertake, this is a great use of an infographic to help a
specific demographic familiarise themselves with a new process as well as steps
you need to then follow up on.

Marketing department Zeno took a more literal approach when creating their
‘7 Steps to Building a Strong Brand’ infographic, which depicts the seven
building blocks needed to...well, build a strong brand. It’s a more
straight-forward approach but with creative patterns and bold text, is the all
the more eye-catching.