FTC Director of Consumer Protection Praises MLA Code

Politico reports this morning in Morning Tech that our guidelines for location analytics companies — announced yesterday — have been met with some kind words from FTC Director of Consumer Protection Jessica Rich. She said:

“It’s great that industry has recognized consumer concerns about invisible tracking in retail spaces and has taken a positive step forward in developing a self-regulatory code of conduct…Our staff appreciated the opportunity to provide feedback in the process of creating the code. This is a rapidly changing industry with critical consumer privacy implications, and the FTC is paying close attention how retailers are using these new technologies.”