Learn why traditional business practices – such as mission, vision and values, or selling with features and benefits – leave businesses vulnerable in the uncertain economy of the future.

In Why Should I Choose You?, co-authors Ian Chamandy and Ken Aber describe in detail their unique methodology for strategic planning – called Blueprinting – that replaces many of the traditional business practices that have become ineffective or obsolete. Find out how answering a single simple question brings clarity to every part of your organization and becomes a powerful driver for success.