CASE Currents features work of UB Office of Communications

The work of UB’s Office of University Communications was
featured in a CASE Currents cover story on how some
communications and marketing professionals are measuring their
successes and tying them to their institution’s goals and
objectives. The story, which is not available online,
quotes UB’s Joe Brennan, associate vice president for
communications, and directs readers to a measurement dashboard
developed by UB’s communications team: http://bit.ly/UBmeasurements.
“You can make sure your tactics are aligned with your
strategies and that all of it is working to achieve goals,”
Brennan said.