Never dull, the Pinterest platform was abuzz with news this week, including an announcement for a new recipe search for special dietary needs and a couple features spotted by users in testing, including personalized home pages and functional GIF images.

1. Personalized Home Pages

Reports of a new personalized home page for select Pinterest users surfaced this week. TechCrunch reported a new “personalized for you” link appearing in the top navigation for some:

From TechCrunch:

Your “personalized” page itself is a collection of words and topics that seem to be based on your pinning activity. What’s different about this section is not only the content, but also the look-and-feel, which is somewhat Flipboard-esque. Instead of uniformly sized pins, some sections here are larger than others, likely indicating you’re doing more pinning around that particular topic.

2. GIF Images

We also learned Pinterest is experimenting with GIFs as a new image format for the platform. Some users were able to see these GIF images in action.

After uploading a GIF to a pinboard, users can play or pause the GIF by clicking a small “play” button in the lower left-hand corner of the image. Previously, when users uploaded GIFs to Pinterest, they appeared as still images unless users followed the link back to the GIF’s original source outside of the platform.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.