Arizona Masters Degree in Advertising & Marketing

Masters in Marketing and Advertising programs offer students the opportunity to learn about brand building, public relations, sales, global markets and integrated marketing communications.

In fact, there are both general and more specialized marketing master’s degree programs; some cater to the student who wants to investigate marketing analytics, others focus more on marketing for a specific industry or promotions.

Requirements for Masters in Marketing & Advertising Programs

Students interested in admission into a Master’s in Marketing or Advertising degree program are generally required to have graduated from a 4-year Bachelor’s degree in marketing or business administration program. Often both full-time and part-time options are available, which means that working towards a marketing master’s degree may be feasible both for the aspiring and experienced marketing professionals.

How Long Does it Take To Earn A Masters in Marketing & Advertising?

It could take about 1 to 2-years (full-time) beyond your undergraduate degree, and could involve an internship experience. However many graduate programs vary in length, and include options such as accelerated, part-time, and dual degree. It It is recommended that you check with individual graduate schools about the number of credits required for degree completion as this is a variable.

FACT:

Selected business occupations such as marketing and sales managers earned $30,000 more annually with workers who had a master's degree over workers with a bachelor's degree[ii]

Types of Masters Degrees in Marketing

Masters in marketing degree programs tend to be focused on the industry as a whole, or a specific type of marketing practices (e.g. digital marketing, internet marketing). In general, these are programs that offer a management or analytics perspective and could be appealing to future and current market research analysts.[v]

Masters in Marketing degrees may prepare you for a variety of potential marketing leadership, management and analyst occupations.[iii] Below are some common types of Marketing Master Degrees.

Master of Science (MS) in Marketing

Master of Arts (MA) in Marketing

Master of Business Administration in Marketing

MS in Marketing Degree Programs

The Master of Science in Marketing is considered a highly specialized marketing degree in that it might offer students the opportunity to focus almost exclusively on marketing topics, theory and research through a technical or scientific lens. Often the M.S. Marketing degree is presented as a thesis program and students may continue their education in a doctorate degree program. As a potential candidate for a master of science in marketing program, you may have to have some academic or research experience when applying into a program; these are variables to determine with your prospective graduate school.

MS in Integrated Marketing Programs

MS in Integrated Marketing programs prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become a leader who is able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line.

MA in Marketing Degree Programs

The Master of Arts in Marketing may have a more liberal arts curriculum and may be focused on a subfield in marketing rather than the whole field. In general, M.A. Marketing degree programs involve essay writing, research, class lectures, participation and a capstone project however it is sometimes considered a terminal degree, rather than a potential segway to a doctorate. As a prospective applicant, you may have to indicate your professional marketing experience on your application.

MBA in Marketing Degree Programs

The Master of Business Administration with a concentration in marketing typically offers a broad set of core business courses intended to develop transferable business skills. As such, an MBA Marketing degree program could be more practice-based than the Master of Science and may be oriented to students who have professional experience. Unlike either the M.A. or M.S., an MBA program may appeal to students from backgrounds other than marketing (e.g. finance, accounting) and within the program, they may be able to choose a concentration area to focus on practical applications of marketing principles.

Types of Masters in Advertising & Public Relations Degree Programs

Masters in advertising and public relations degree programs are programs which examine marketing communications. Advertising uses various platforms from the printed word found in newspapers, brochures and magazines, to digital media, television, radio, billboards and other means[iv] to increase sales, or promote a product or service. While public relations are also considered a form of marketing communication, public relations specialists try to generate publicity and exposure for their clients by tapping into aspects such as target audience in order to get a message out rather than buying an advertisement to promote an idea or person.

Graduate school is an opportunity to research and study advertising and public relation topics in more depth, especially since you may be required to fulfill a thesis or capstone project. Some subject selections or categories (concentrations) within the academic study of advertising and PR are listed below.

Masters in Sales Degree Programs

Masters in sales degree programs could focus on the partnership between selling and marketing products and services. These programs could be of interest to entrepreneurs interested in marketing practices that target sales growth in the global marketplace.

Marketing & Advertising Manager Salary

Recent reports indicate that earning a graduate degree in marketing may pay off. According to the BLS, the 2017 median pay for Advertising, Promotions, and Marketing Managers was $129,380 per year.

Marketing research analysts, marketing specialists, marketing and sales managers are instances where professionals with a master’s degree earned nearly 38% higher wages than workers with a Bachelor’s degree![i] This certainly may be a motivating reason to look further into your options for where and how to go about working towards your master’s degree in marketing.

If you have a preference, use these formats to refine your search, or search for marketing master’s degree programs by location. This is especially convenient if you have a preferred city, state or country for graduate study.

Accreditation

Accreditation, offered at the institutional and programmatic levels, indicates that a graduate school or program curriculum meets the quality standards set for by an outside accrediting agency. You can look for masters in marketing programs that are offered by regionally accredited universities and colleges. Program specific accreditation could be awarded by the:

Association to Advance Collegiate Schools of Business (AACSB)

Accreditation Council for Business Schools & Programs (ACBSP)

International Assembly for Collegiate Business Education (IACBE)

Continued Education

Certification for occupations such as market research analysts and managers is voluntary but does demonstrate a level of professional competency; the Marketing Research Association offers the Professional Researcher Certification (PRC).[vii] Students can also continue their education with a doctorate in marketing degree program; either a Doctor of Business Administration (DBA) in Marketing or Doctor of Philosophy (PhD) in Marketing.

University of Arizona

The department is not accepting applications for the Master's program at this time. Please contact the department office for further information. The main objective of the Ph.D. Program in marketing is to prepare persons for careers in academic, governm...

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