Still as relevant today as when it was published in 1971, this industrial design classic delivers a square kick in the teeth to almost every designer for their immaturity and lack of responsibility for their work. It should probably be recommended to every budding designer, if only for that reason alone. What initially sounds like a depressing read becomes quite empowering, and opens one's eyes to the potential for both good and bad we have in the design profession. If you're in the business of designing products or even just buying new products (yep, that means you), and you haven't read it yet, please do so.