Fundraiser to 'Sweeten' the Lives of Individuals with Special Needs in Upstate New York

ROCHESTER, N.Y., Jan. 11, 2013 /PRNewswire-USNewswire/ -- This January, Friendly's Ice Cream launches its 32nd annual Cones for Kids campaign to benefit Easter Seals New York and those living with disabilities or special needs. Since 1981, Friendly's employees and customers have joined together to raise funds for children and adults living with autism and other special needs. Over the past decade alone, Upstate New York Friendly's guests have generously donated more than $1.5 million to Easter Seals New York.

The Cones for Kids campaign will run from January 14th until February 24th at Kessler Family Friendly's Restaurants in Upstate New York. Each restaurant guest who makes a $5 donation to Easter Seals New York will receive a coupon book redeemable for two free kid's meals or Happy Ending® Sundaes, a $5 off $25 purchase coupon and a $3 off $15 coupon, a $20 value.

David VanBlarcom, Vice President of Restaurant Operations for Kessler Family LLC, said, "We look forward each year to partner with Easter Seals New York for our Cones for Kids campaign. It is a wonderful opportunity to bring our employees and guests together to help serve those in our community with disabilities and special needs."

All proceeds from the Cones for Kids initiative go towards supporting programs in Western New York. Thanks in large part to the proceeds raised by The Kessler Family Friendly's restaurants, The Kessler Center opened its doors on July 11, 2011 in Rochester. The Kessler Center offers highly individualized special education, fully-supported residential living, clinical care, and emergency respite services for children and young adults with disabilities or special needs in Upstate New York.

"The Kessler Family and Friendly's have transformed the lives of thousands of individuals with disabilities through their Cones for Kids initiative and made it possible for children whose needs had previously gone unmet to receive the care they need in their home state at The Kessler Center," noted John W. McGrath, Executive Director of Easter Seals New York. "Their generosity is truly extraordinary and Easter Seals New York is incredibly grateful to have friends and supporters like The Kessler Family and Friendly's Restaurants."

About Friendly'sKessler Family LLC is an affiliate of the Kessler Group, Inc., operating 43 Friendly's Restaurants and 21 Burger King locations in Upstate New York. Friendly's Ice Cream, LLC is a new, vertically integrated restaurant company, with a legendary brand name, serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment. Together with its broad franchisee base, the company has system-wide sales of over $550 million and distribution through over 7,500 retail locations. For over 77 years, Friendly's restaurants and dedicated service teams have delighted generations of guests. For the future, Friendly's has plans for new food and ice cream products and enhanced buildings. For additional information please visit www.friendlys.com.

About Easter Seals New York Easter Seals New York has been at the forefront of providing outstanding services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For almost 90 years, Easter Seals has been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at www.eastersealsny.org.

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