Lately it has actually been hard to spot an innovative project or campaign that in some way, shape or form, doesn’t use the Arduino board, and while that might seem very single minded, it’s actually a great pat of the back for a more physical-digital world, which is anything but.

Take this for example, from StinkDigital, who’ve setup a Nike+ FuelBand to measure the “health” of their twitter account. It’s been rigged up via an Arduino board and motor kit to read #TweetFuel tagged tweets, digesting each tweeters followers, along with total retweets and mentions to power the spins of the Nike+ FuelBand, ultimately measuring the health of their own Twitter Feed.