Apparently, it serves as a clincher to whatever Pinoys would want to promote about PH.

In its newly-launched website, http://itsmorefuninthephilippines.com, the slogan was used as a punchline. In among its first samples, it said: “Commuting. It’s more fun in the Philippines” alongside a scenic photo of boats in Coron, Palawan.

“Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable,” adds Tourism Secretary Ramon Jimenez, Jr.Apart from the international campaign, DOT also has a local version, “#1forFun” to encourage Filipinos to join the campaign to attract tourists.

“The national line is a goal, a constant reminder to ourselves why we can tell travelers it’s more fun here than anywhere else,” he said. “It needs everyone’s support for it to stay true—we need to make sure people’s experiences in our country are positive, enjoyable, and most of all, fun,” Jimenez added.

Minutes after the slogan was unveiled, it was already trending worldwide on Twitter.

The campaign slogan has the approval of President Benigno “Noynoy” Aquino and his Cabinet.

An Interaksyon.com report quotes Jimenez as saying that the slogan was conceived by advertising firm BBDO Guerrero | Proximity Philippines, and seeks to answer: “Why the Philippines?”

In its tweets, DOT Philippines said the government will also be competitive in getting new tourists through extended visas.