Strategy 2015–2020

Mezzan continues to maintain the business culture the late Jassim Al Wazzan built when he first started the business 70 years ago, which marries strong entrepreneurial flair with best practices and Western governance and systems. Through decades of development, the Company has successfully built a deep understanding of its operating environment and consumer behavior allowing it to effectively identify opportunities to improve market reach and maximize profitability.

Today, the Company strives to become a leading player in each market it operates in by focusing on solidifying the current dominant position earned by business divisions and product categories, and expanding into attractive markets while upholding international standards of operations, keeping an eye out for investments and acquisition opportunities in the Gulf and North Africa of consumer-based businesses.

Mezzan’s four strategic pillars for growth are

Grow scale

Grow scale by increasing capacity across business lines and identifying new opportunities for synergies within the group of companies

Grow Footprint

Expand market coverage by penetrating new geographies and widening product offerings throughout the Gulf and other selected markets through acquisitions of consumer-based businesses in the region

Grow Products

Increase product offerings into new adjacent and emerging categories

Grow Market Share

Drive up market share through constantly increasing visibility and consistent investment in attractive sectors and markets