Running Lean: Iterate from Plan A to a Plan That Works--New from O'Reilly

Sebastopol, CA—We live in an age of unparalleled opportunity for innovation, yet an entrepreneur's odds of success haven't improved much. Indeed, most startups either run out of resources before anything is produced, or worse, they build a product that people don't want and won't pay for.

But success isn't a matter of odds. In O'Reilly's newest title, Running Lean: Iterate from Plan A to a Plan That Works ($24.99), veteran entrepreneur Ash Maurya (@ashmaurya) examines real-world experiences of dozens of startups and clearly identifies the practices that lead to success. Maurya shows how to test your assumptions through frequent iterations and customer feedback, use resources efficiently, and minimize the amount of funding needed.

"Running Lean" is the first book in O'Reilly's multi-title The Lean Series—all presented by Eric Ries, bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Testing to see if you have a problem worth solving before investing the resources to build a solution

Finding early customers through interviews

Documenting your business model and communicating progress with internal and external stakeholders

Setting price and getting your customers to want to pay

Prioritizing customer feature requests

Knowing if and when to raise your "big round" of funding

Measuring what's working and knowing when to change course

How-To Bonus Material for Startups

Running Lean is the ideal resource for business managers, CEOs, small business owners, developers and programmers, and anyone who has thought about starting a business project.

Please consider reviewing Running Lean. Ash Maurya is available for interviews, and would be happy to customize tips or exercises for your audience.

Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Free, Live Webcast

The Lean Series:How to set, test, and validate pricing to get your customers to want to pay

Date: Friday, March 2, 2012Time: 10am PTPresented by: Ash Maurya

For a review copy or more information please email peyton@oreilly.com. Please include your delivery address and contact information.

About the Author

Ash Maurya (@ashmaurya) is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your "Plan A" until you achieve a plan that works.

Founder of Spark59, Ash has launched several startups, including successful ventures such as WiredReach. Through his Running Lean workshops, he's worked closely with entrepreneurs to help them test and refine their vision. Ash holds mentor roles with startup accelerators around the world such as TechStars, Mozilla Foundation, Year One Labs, MaRS, and Capital Factory.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.