BD+
Technologies, LLC, the licensor of BD+, the exclusive added layer of
content protection for movies and other premium entertainment released
on the Blu-ray Disc standard, announced the completion of its licensing
program.

The program includes the BD+ Specifications and Agreement for BD+
Adopters (Player/Chip Manufacturers), as well as BD+ Content
Participants and authorized BD+ code developers. Sample copies of all
new license documents, as well as other related information, are
available at www.bdplusllc.com

BD+ is a Virtual Machine-based content protection technology created
exclusively for the Blu-ray Disc format. The technology features have
already been implemented into all Blu-ray Disc players in the
marketplace, however updated technical specifications are now
available.

“Fox has vigorously fought against piracy for years and the adoption of
BD+ as part of the Blu-ray Disc specification, and an enhancement over
and above AACS, was a key factor in our decision to publish on the
format,” noted Mike Dunn, President Worldwide, Twentieth Century Fox
Home Entertainment. “This added layer of content protection gives
Blu-ray yet another distinct competitive advantage.”

Bob Chapek, President, Buena Vista Worldwide Home Entertainment,
commented, “We are excited that BD+ has now come to fruition. In this
day and age, no content provider can risk not fully protecting their
assets.”

“The ability to protect IP is the most important issue facing our
industry and the level of copyright protection Blu-ray offers is one of
the major reasons we supported BD from the onset,” said Steve Beeks,
COO and President, Lionsgate. “Adding this extra layer of protection
has made us even more confident that we made the right choice for the
studio and the public interest.”

On behalf of MGM Home Entertainment, General Manager, Eric Doctorow
noted, “This is great news for the market. Content providers can
release more product knowing there is stronger copy protection – and
for consumers that translates into a greater choice of films.”

“BD+ serves as an additional safeguard to protect next generation HD
content from piracy,” said David Bishop, President of Sony Pictures
Home Entertainment. “Sony Pictures believes that it will become a
valuable option for Blu-ray Disc content providers going forward.”