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Profile Information

Been in the SEO industry since 2002. I direct the SEO teams for some of the largest and well known brands in the world, and when I come home I fire up the MacBook and start working on my little communication platform: triberr.com

Full Name

Dan Cristo

Display Name

dancristo

Type of Work

Agency

Favorite Thing About SEO

Predicting what will happen next.

Blog Comments & Posts

That was my initial feeling as well. I thought for sure that we would see a pretty strong different from the Slingshot research years ago. I guess it's good though, just add more credibility to both company's data.

Really glad you included the organic (48%) vs. paid click through rate breakdown.

I keep on coming across the old 75% organic 25% paid breakdown from years ago, and although I knew that organic CTRs weren't nearly as high as 75% I didn't have an updated number. Now I do. Woohoo!

Nice job with the research in general as well. I feel like CTRs are an overlooked element of SEO these days. So many folks focus on getting a first page ranking, then they stop thinking the job is done.

Your comment gives the impression that you believe there are a handful of signals that get looked at for every query and always have the same weight. I believe that the weight of the signals is dynamic, and changes based on a number of factors such as query intent, number available results, user device, location, etc.

Well done Rand and team on the post. Thanks to Danny S. for asking the questions and getting the info. I also appreciated some of the insightful comments from other SEOmoz members.

My comment is this... I 100% excpted Google and Bing to be using these social signals in their algorithms. What I didn't expect is that they would announce it in 2010, and I didn't expect links from Twitter to be valuable considering shorteners and no-follows.

What I thought is that Google and Bing would incorporate strong social signals in 2011. I also expect Facebook to launch their own fully social search engine next year. I'm not big on self promotion, but I have to refernece a post back in August where I made some pretty strong predictions, one of which is the topic of this post (hope nodody minds the link): http://fluttrs.com/dancristo-58-580