Slim Design We've dramatically slimmed the entire TV, so nothing stands between you and your viewing experience. If that weren't enough, it also creates optimized contrast across multiple zones of the picture

UHD Dimming Put yourself on the forefront of advancements in color, contrast, and sharpness with UHD Dimming. It uses new technology to create a more vibrant viewing experience than you've ever seen

PurColor PurColor brings you closer to what nature intended with accurate expression of color in life-like detail