Our guest this week is Yana Welinder, co-founder and CEO of Kraftful, a newly launched startup building apps for smart home devices. Kraftful is a company at YCombinator that is working with big brands to make the apps for connected devices work better. She explains what features mainstream consumers want, why big companies aren’t building these apps themselves and why her business isn’t a feature of a larger tech stack. It’s a good intro to a new company.