Knowledge Base Articles

Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done.
Red-hot Branding With Promotional Merchandise
Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention.
One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu

Promotional gifts celebrate professionalism and togetherness. They are used as incentives for both employees and clients. They bring manifold benefits - earn goodwill from clients and employees both; improve productivity levels; give an opportunity to promote an organisation; brand awareness; enhancing present customer relationships; strengthening the company profile and even give long term benefits to an organization. They are beneficial to all companies whether large or small, start-up or established and are widely appreciated because they appeal to all age groups.
Some promotional gifts which are hugely popular and are used regularly are promotional pens, promotional mouse mats, promotional umbrellas, promotional calendars, promotional watches, promotional golf balls, promotional mugs, promotional folders, promotional shirts, promotional caps, and many more. The main idea behind distributing promotional gifts is to endow customers with something they can use on a daily basi

The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion.
This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way.
Imagine the happy recipient of your promotional gift arriving at a jazz concert in the park toting your promotional wine bag. People can notice this, especially those juggling single wine bottles and sundry picnic equipment. There it sits on the blanket, sophisticated, serene and discreetly advertising your sophisticated and serene company. What a pleasure.
Here's another promotional bag scenario: extremely cool young thing rollerblades past wearing a backpack with your de

For any business seeking to expand its brand, sports water
bottles are a safe option. By giving these bottles away at sporting
tournaments or other outdoor events, you can reach a large market of
people of varying ages and genders. While not everyone is interested in
physical activity, water is a basic necessity. Giving people an easy way
to take water with them wherever they go is an excellent way to expose
them to your brand. As the logos on water bottles are fairly prominent,
you will also be exposing your brand to any who spend time with your
customer. This can have a lot of benefits. These benefits can include
bringing new customers to your business. As the price per bottle is
relatively low compared to other forms of advertising, this can be very
profitable for you in the long term.
However, picking the perfect
sports water bottles for your business can be a very challenging
proposition. First, you need to select a style of water bottle.

Well you must know that the numbers you are going to see are reflecting the impact of modern habits of drinking water.
Although
these data may be somewhat questionable and contestable, sometimes if
we change our attitude and behavior in consumption, that may lead to
benefits for us.
Now without wasting time let us look at the facts and numbers related to plastic water bottles.
The plastic bottles take about seven centuries before they completely decompose
Eighty percent of used plastic bottles are not recycled.
Each year in the U.S. thirty eight million plastic bottles used for water go into trash without being recycled
It takes ninety million gallons of oil to produce a billion plastic bottles
On an average, American people consume one hundred sixty seven
bottles of water a year. In Italy every year consumption on an average
is of two hundred seventy liters of mineral water and soft drinks