A Quick and Easy Guide to Visual Marketing [Infographic]

That’s why at Visme labs, we’re finding new ways to help you create your own original visual content without spending a fortune on a graphics artist or worse yet, spending hours at perfecting your skills at it.

Throughout the world, influencers and bloggers are pushing visual content to their social channels and blog.

Entrepreneurs are making use of visual-storytelling to build a connection with their customers. School teachers and students are making use of powerful visuals to put across their point of view effectively.

In short, be it marketing or education, visuals help us connect the dots faster and more easily. If you’re not on it, now is the time to jump on the visual content bus and make the most of it.

But…

First Off: Why Is a Visual Content Strategy so Important Anyway?

1. Visuals are catchy and hold attention for longer. The last I read, humans have an all-time-low attention span of 8 seconds. I don’t think it’s getting any better.

2. A whopping 40 – 65% people on earth are visual learners – that’s a majority. These people ideally need some form of visual cue to learn and understand what’s being said.

3. Visuals are snackable and shareable. Remember, people will share anything that makes them look smart, knowledgeable or funny. Visuals can help!

What Is Visual Content?

Usually, the word “visual” means images to most people. But while images are a huge part of it, you’ve got dozens of creative options create visual content.