Cruelty Free Beauty Brands

Favorite Cruelty Free Brands

We all want to buy cruelty free beauty products, but many times the problem is that we don’t have time to do research on brands before buying. We hope this cruelty free brands beauty list will help you find products that have not been tested on animals.

One issue with finding truly cruelty free brands is that beauty brands can call themselves “cruelty-free” if they do not test their finished products on animals, but they can still buy ingredients from suppliers who are conducting animal tests. (There are no regulations in the US for using the term “cruelty-free” like there are with “USDA Organic” labels.) Leaping Bunny is the gold standard for cruelty free beauty products in the US, but not all cruelty free products have registered with Leaping Bunny. Choose Cruelty Free is the standard for Australia.

We have done our best to include only companies that are completely cruelty free, but it is impossible to know if brands are telling the truth. We investigate and ask A LOT of questions before adding brands to this list. As with everything else, it is always wise to do your own research.

What about cruelty free brands owned by parent companies who DO test?

We believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the animal-friendly companies to get larger distribution in mass channels by being involved with huge companies. That’s our personal opinion here at My Beauty Bunny™ and we invite you to make up your own mind on the matter!

Please note companies change their policies all the time – if you have information about a brand that is no longer cruelty free, please contact Jen.

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Pacifica*
Pangea Organics
Parissa ♥
Paul Mitchell (cruelty free brand but in Chinese salons – not in Chinese retail stores; I had a long phone call with the team and they are very passionate about remaining cruelty free. They are one of the only ones who have found a away to avoid animal testing in China. All products are tested without the use of animals via Chinese researchers who were trained by a lab in Boston – paid for by John Paul Mitchell. Their official statement:We have been working with a non-animal testing facility (Mattek) along with China for a number of years to validate non-animal testing methods and have been fortunate to gain acceptance of a few products for sale in China. These products have been registered without animal testing. We also have a number of our protools available in China. We have always been and will always be cruelty free!
Paula’s Choice ♥
Patyka
Payot
Perfekt
Perricone MDPhysician’s FormulaPixi Beauty
Planet ♥
Plume
Poethique ♥
Pravana
Preserve ♥
Priti NYC ♥
Proactiv
Promise Organic ♥
Proxi (beauty only – not home care)
Puna Noni ♥Pur Cosmetics (PurMinerals)
Pure Natural Diva
Pureology ♥ ♣ (owned by L’oreal)

K

L

La Mer (EL)

Lab Series for Men (EL)

Lady Speed Stick

Lancome

Laneige

Lanvin

La Roche Posay

Laura Mercier

Lever 2000

Lipstick Queen

Listerine

L’Occitane

Lorac (questionable – here is their latest response “Lorac – LORAC does not support the testing of products on animals and we ask all suppliers to support this point of view and all suppliers state that they do so. LORAC does not use a third party to test on animals. LORAC does

not sell in countries requiring animal testing.

Please note, LORAC cannot warrant or certify that all suppliers who say they do not test on animals in fact do not test on animals.Additionally, notwithstanding the statements of suppliers to LORAC, LORAC has no way of knowing what the “suppliers of the suppliers” are doing. In regards to the vegan ingredients there is no way to know for sure due to the lack of control over raw ingredients.

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Who is My Beauty Bunny?

My Beauty Bunny™ is a an award-winning, top beauty blog written by Jen Mathews and a selection of writers and other beauty product aficionados – all animal lovers. Scouring the Earth for the best in cruelty free beauty, skin care and hair care products! My Beauty Bunny™ writes about cruelty free beauty products for guys and gals who can’t get enough hair, skin, makeup and other beauty products not tested on animals.

Thank you so much for this post! Since things change all the time I find myself having to Google when I’m at the drugstore or Sephora. This will be much easier! I bookmarked this site on my phone so I can quickly refer back 🙂 Revlon and Almay used to be two of my drugstore go to brands. I was so sad when I found out they were no longer considered cruelty free. But I won’t lie, it’s a little fun having to try to find replacements!

I currently use “Juice Beauty” by Alicia Silverstone and am amazed it may not be cruelty-free. Will you get back to the origin of manufacturing too? I will not longer purchase it if it is not cruelty-free and even made in China.

Also, curious if you have know about Revision Skincare? They have a SPF45 Matte foundation that I was wondering if it was cruelty-free.

Awesome, Thank You! I am always looking for more extensive lists on cruelty free products. Especially the make-up is hard to find. I also use vegan and cruelty free tattoo ink and aftercare products at work and have been convincing other London tattoo artists to do the same since years. I’ll definitely share this page wherever I can.

My mom had a Mary Kay saleswoman come to our house 2-3 years ago and my mom said that she was told Mary Kay didn’t animal test. Now my mom has 50% of her make-up by Mary Kay and now they’re not CF. >:(

SOOOooo Many companies, so many products, and the saddest thing is so many animals and bunnies being used to test on. 🙁 Breaks my heart about China, I had no clue!
What do they do with the animals that are damaged?

Can you tell me if Benefit is cruelty free? I don’t see their name on either list. This is the statement on their site:

“Benefit does not test our cosmetic products on animals. When selecting the ingredients to be used in our cosmetic products, Benefit requires raw material suppliers to provide safety information based on scientifically accepted alternative testing methods that meet international safety standards and regulations. Benefit products must meet both consumers’ needs and consumer safety, while respecting animal life. Benefit continues to strongly support & favor alternative testing and is committed to following all animal testing laws and regulations in order to ensure our products’ safety for the end consumer.”

Thank you for this wonderful site! I have red hair and I have been looking everywhere for an auburn brow pencil. I found your post on the Anastasia Beverly Hills brow fillers / pencil. I see them on this cruelty free list but I do not see them listed on the Leaping Bunny page. Are they still cruelty free? I found their products at Sephora and the people that work there have not mentioned that they are.

Benefit is NOT cruelty free. This statement: “committed to following all animal testing laws and regulations in order to ensure our products’ safety for the end consumer” is the loophole that allows them to sell in China or other countries that do 3rd party testing.

Great resource! Who knew that Burt’s Bees was owned by Clorox? Weird. And, Trader Joe’s products are cruelty free, of course. I mean, could I love them any more? Interesting that China requires animal testing. I think we should be true to the statement “Dermatologist Tested” and only test on dermatologists. Just a thought.

@jenn, no offense to China or anyone from China, but youre talking about a country that isn’t exactly known for its animal welfare practices. when a company’s primary goal is generating revenue, sorry to say it but they’ll find ways to tap the next market (i.e. china, massive population).

True that…but we don’t need to condone their need for greed at the expense of their ethical commitments by purchasing their products. The vast majority of these companies were doing just fine without China.

Recently I was really, really low on money and debts were eating me from all sides! That was UNTIL I decided to make money on the internet! I went to surveymoneymaker dot net, and started filling in surveys for cash, and surely I’ve been far more able to pay my bills!! I’m so glad, I did this!! – rcjg

CVS beauty brand and HEB beauty (a TX grocery store chain) are cruelty free. Here are the responses I got from them asking if they were. Walgreens however replied asking what specific products I was interested in which was not a good answer for me.

Dear Joanne,
Thank you for your email. I am eager to respond.
We do not use animal testing as a standard procedure for any products marketed under the CVS brand label.
If you have any other questions or concerns, do not hesitate to contact us at 1-800-746-7287. We are available Monday-Friday, 8:30am-7:00pm ET.
Thank you,
Jesse
CVS Customer Relations

They are not cruelty free but they word things in a manner that makes them sound like they are. In order for a company to be cruelty free they cannot sell their products in China, as animal testing is required there by law. Benefit sells in China to increase profit and in so allows animal testing to be done by third parties in China. See response below by their CSR:

“Hi Gorgeous,
Benefit
loves animals and doesn’t test products on them. In addition, our
parent company LVMH hasn’t carried out animal testing since 1989, well
before the official European Union ban in 2004.

We’re
committed to total safety and impeccable quality for our customers. Our
teams have developed extensive know-how in ‘alternative’ testing that
does not involve animals (cell culture, reconstructed epidermis, and so
on.)

LVMH has led the charge on animal-free testing, but
unfortunately, authorities in countries like China continue to require
it. When registering products in China, we provide product samples and
many documents attesting to the safety of the product but we do not test
our products on animals. We’re hopeful that positive changes in Europe
will at some point impact all markets.

Can I make a personal suggestion, or rather, a request?
I think it’d be really awesome and convenient if all the names/ brands had links to their website. I found a lot of them and I’m really loving searching for new brands and checking out their websites, but I can’t find some of them it seems and I really would like to take a look at all of them. Thank you! I hope everyone is/ goes cruelty free!

Are Glo Minerals, Bliss, Ulta, and Lovely Skin all cruelty free companies? Can you list some of the high end fragrances that are not cruelty free please? To my knowledge, Creed and Ajne fragrances are cruelty free but can you confirm this for me please? Also, I do notice that you advertise some companies for contests on here that are not cruelty free. Why is that?
Thanks so much and I love this site! I just subscribed to your newsletter. 🙂

I’m a huge fan of Ole Henriksen skin care products. Their website’s FAQ states that they do not test on animals. If you can confirm this, you should definitely add them to the list, their products are amazing.

How about Em by Michelle Phan? I bet she’s all about CF for her own brand. I also think it’s worth looking into especially since she is not making her products available internationally yet, to the best of my knowledge.

Hi Melissa – The Body Shop is cruelty free, but Almay wasn’t (it’s owned by Revlon and sold in China). HOWEVER, Revlon has just pulled out of China for financial reasons. I don’t know yet if that means the products will be cruelty free. Will keep you posted as I find out.

Hi! I’m trying to get all my cosmetics to be cruelty free! I’m a little confused, I see you list some that are free, such as ELF, and NARS….but they’re not listed on PETA or Leaping Bunny? So I looked at certain packages of ELF and others, and they’re made in China, but are cruelty free, so how is this? Also, the NARS says on website, and you list they’re cruelty free? I’m trying really hard to get rid of any BAD and go with all GOOD!!!!

Malissa – I contact the companies directly and ask if they are sold in mainland China (manufactured in China doesn’t matter), if the end products are tested on animals and if the ingredient suppliers are CF. What did you see on the NARS website? Please email me: jen at mybeautybunny dot com

I just found out that Walgreens brand Studio 35 Beauty not only doesn’t test on animals at all but they don’t sell in China! I have the face lotion and it’s amazing! Just thought I’d let all you fellow drug store fans out there know & to add to the cruelty free drug store list! I called Walgreens & they answered all my questions flawlessly. Yaay!

Just want to share with you all, that you need to be more specific when you emailed them in regards to animal testing. Many consumer believe that their products are not tested on animals, however, the thing that most consumer didn’t ask is whether the ingredients and their suppliers do animal testing. Which I believe is worst that the end product itself.
If you want to know more about what question to ask, visit peta’s website! they have a guidelines on that and so much more information about being cruelty-free. Little research go a long way.

Hi Jen,
If you go to NARS website under Customer Care there is sections regarding animal testing and ingredients they say their cruelty free. I bought Tarte mascara at Sephora, the box has the cruelty free bunny logo. I got a lipstick from ELF also says no animal testing. Another question is any hair color besides Henna you can recommend?

Hi Jen! I recently wrote to PETA asking about Smashbox because I saw them on their list. I double checked your list and logical harmony’s to see if you had changed the status of this company. PETA sent me this email:
“Thank you for contacting PETA, and for taking the time to come to us for more information. We’re happy to share that we’ve received written assurance from Smashbox that they do not test on animals and are not selling in China, and have added them back to the list of companies that do not test on animals.”

Hi Jen! I wanted to let you know I wrote to Tatcha, as I’ve heard such good things about their products. This was their response to me:

“Dear Anna,

Thank you so much for reaching out, and for your interest in TATCHA! Great question; I am proud to tell you that TATCHA does not test on animals in any country, nor do our vendors, chemists, manufacturers or formulators. We sell our products in Hong Kong, which has different regulations than China regarding animal testing. I hope this is helpful!”

Hi Jen, Thank you so much for this blog. I’m also a member of NAVS and am very passionate about my animal friends. I noticed you have Wet & Wild on the safe list. I bought their foundation, which has the bunny logo and states it is made in the USA but packed in China. However, I
also bought eye shadow without reading the back and when I got home I noticed it says Made in China and has no Bunny logo. Can I assume this IS tested then? By the way, I have been a long time user of Revlon so I have been scrambling to find comparable makeup to replace the Revlon – not an easy task! Thank you for all your research! Jenise

Hi Jenise – thanks for your kind words! Wet N Wild is made in China but doesn’t sell in China (as far as the CF community is made aware anyway). So that means they are still CF. Revlon has actually pulled OUT of China (for $$ reasons of course), so they may be CF again. Waiting to hear more on that subject. For now, I’m avoiding Revlon though.

I happy to hear about your products, currently my wife using vegan makeup brands only i don’t have knowledge, i kindly request you to send details to mail id… Then in pondicherry your products are not available how can i get it..

I believe Elizabeth Arden does not animal test, though they are owned by Estee Lauder and probably sell in China.
Also — for those selling in China — with China changing their laws this summer so that it is OPTIONAL TO TEST [like in the USA], will any of these companies be changing BACK to Cruelty-Free? That may be something to ask some of the CEOs/etc. of the companies listed on here: I am particularly curious about MAC, Aveda, Clinique, OPI, Sephora, Avon, and Mary Kay Cosmetics.

Hi I wanted to ask, do you havea list of cosmetics that on top of being cruelty-free are also chemical- free? I love cruelty-free makeup but some of them tend to have a lot of cancer-related chemicals like parabens. For example I like Elf products but they have loads of parabens and it worries me. Do you have any suggestions? Thank you for your time!

To clarify, Elizabeth Arden is NOT cruelty free. And China’s new law ONLY applies to domestic Chinese brands (AKA brands FROM China). So, if a brand from the US, UK, etc wants to sell in China, they still have to do 3rd party gov’t mandated animal testing.

Hi Jen,
Thank you for all this info! I am currently looking for a lab to create my own Makeup line and cannot seem to find any labs that are just “cruelty free”. If you have any resources or info regarding labs, I would greatly appreciate it!
Thanks,
Kim

Hi Jen, was wondering if you had any info on BeautiControl brand and LA Colors. They both claim to be cruelty free and LA Colors even has the bunny logo on it, but I didn’t see either on your list. Hope you can help ouT

I have changed all of my beauty brands and regimen due to Aveda and Bare Minerals selling out to Estée Lauder and Shisedo who are definitely not! I am disappointed that these once ethical companies who were started by individuals claiming to take a cruelty free stance gave into greed and power! I will now go to Youngblood cosmetics who hold at this time to these values!

Hello !! I’m Bridgette. Just joined discus and I’m always ecstatic to find good cruelty free resources. My problem is identifying animal by product ingredients in cruelty free products. I switched my secret deodorant to Jason. Yet it contains allantoin! Which is animal by product! Be careful!! I recently wrote to peta asking about and if there is such a source that would contain ALL CF brands (because some are missing, even in their database), while including everything from cosmetics to cleaning products to materials and fabrics to glues and rubbers and paints and plastics to lubricants and candles plus much more!! Also while containing where to find and buy including stores and online. Also containing all animal by product ingredients and the best tips on how to identify them. Also containing the alternatives to them. They can be so sneaky! As a person and activist I don’t feel 100% about not knowing and understand all of it. I would love to know that the resources are within reach if I can’t find them online, and vice versa. I’m pretty much seeking a resource for the whole package. Including ways of finding out if these companies sell to a country such as China where they test on animals. Maybe a magazine that stays updated to keep us animal lovers and defenders updated as well. Jennifer Mathews I can not Thank you enough for your time, dedication, and hard work. This site is an absolute charm! Please respond when you have a chance?? With much love – Bridgette

I’m looking for antibacterial home products such as multi surface cleaners and dish washing liquid. I want my sister to switch to cruelty free but her husband is a germaphob and won’t use anything that isn’t antibacterial! I’ve found quite a few products but not multi surface and dish soap…any suggestions? And is there cruelty free bleach? Thanks!

Lemon juice, White & Apple Cider vinegar, and tea tree oil are all antibacterial. It doesn’t have to smell like chemicals in order to kill germs. That said, if your brother-in-law is truly convinced that only bleach can kill germ, he’s going to be a tough sell to cruelty-cleaning products. Good luck!

Search the internet far and wide. Many little businesses you wouldn’t expect sell alot of CF items. I find more and more everyday. Also if u look up the ingredients and instructions you can make your own vegan cruelty free items from cosmetics to body care to cleaning products to everyday household use items like glue, deodorant, nail treatments, hair care, moisturizer, shaving cream ect..

Hi Jen….question for you, I see you have a post from last year about Living Proof hair products, but they’re not listed on the Leaping Bunny site nor on your list above? I’m hoping you can confirm they are cruelty free? And if not, can you (or anyone?) suggest a good cruelty-free voluming shampoo or conditioner that isn’t sticky? thanks !

Hello Jen, I saw your post from 2012 about MUD (Make-up Designory) and that they have a cruelty free line. So, not of all their cosmetics is cruelty free (they are not listed
on your list)? Thank you for your answer.

This is the 2nd time today I’ve read that allantoin is not cruelty-free. Up until today I thought (assumed) allantoin would be extracted from Comfrey (herb). Perhaps in Jason’s case this is true (I hope so as I buy their shampoo).

“How many bunnies does Revlon blind for beauty’s sake?” That was the seminal full-page newspaper ad that Henry Spira ran in 1983 to get Revlon to stop testing on animals. By the end of the decade they were CF. Look up the campaign, it was a landmark in the CF movement.

First of all- thank you so much for doing this list! May I add some information please: Murad is listed on NAVS as a Tester. Also: you still have John Frieda and Jergens in your drugstore finds (in your cruelty free list you deleted both companies already). May I also add that Palmer´s might be cruelty free in the sense of animal testing- but they use Palm oil which produce kills Orangutans. So indirectly I feel like they are animal cruel too. Hard Candy is no longer Leaping Bunny certified. Thanks again for all your hard work! I appreciate it very much! XOXO, Sissi

Hi Jen,
I have been looking for a good make-up brand that is cruelty free. I have been going crazy buying Smashbox make-up, telling my sister to buy Smashbox as it is listed on the Peta list as cruelty free. Now I see that it is sold in China. It is missleading to have it on the Peta list if it is not 100% cruelty free. I know some of their products are cruelty free as they have the leaping bunny on. Obviously not all of them are cruelty free as they sell in China. Can you sudgest a good make-up brand that is cruelty free? I live in South Africa and don’t recognise many of the brands on your list. Its seems like most of the big make-up brands test on animals :-(.
Thanks,
Jo.

Hi Marta,
I have been using Artistry. I recently contacted Amway about there animal testing practices. They said they do not test their products on animals. However they also said they do not screen or select their suppliers based on their animal testing practices. This put me off as I can not be sure that the product is 100% cruelty free so I will no longer be using the product. I hope this helps.
Thanks,
Jo.

Hey Sissi-I thought I might find you here too! After your video and Kathy A’s L’Oreal history I decided to go 100% cruelty free and am on the hunt for the best products to replace my current faves.
Thanks for starting me down this path-it feels really good to put my money where my mouth is. I was just saying to my husband last night “If anyone tried to come into someone’s home and perform these tests on their pets they would go ballistic! Yet it’s ok to perform on thousands of other defenseless animals?”
Hypocrisy…
Thanks again!
Molly

Oh I just see your comment by accident! That is fantastic that you also start with cruelty free cosmetic. With all these fantastic option we have it should not be a problem! You are so right, girl! Have a great day, Kisses, Sissi

That is not true. Products can be made in China and shipped overseas (to Europe or America for example) and are not tested on animals. It’s only if they are sold in China that there might be a problem.

Smashbox used to be cruelty free but is back to animal testing (like you said: they sell in China.) If you see a product from smashbox with the leaping bunny it must be from “an old batch”. We all do not understand why PETA still lists smashbox as cruelty free. Have you heard of pmu professional make up? It is a professional brand used by make-up artists in South Africa http://pmu.co.za/shop/
I think Too Faced is also shipping worldwide!

I’m so sad to know that, these companies are willing to do animal testing so they can sell more products to china. Is money really worth more than ruining the moral? I don’t get Chinese thinking either they hurt animals in every way and now demanding these companies to animal test. I certainly ended my love affair with MAC after it’s been bought by EL.

hi i had a serious question i hoped could be answered..i’m about ready to relax my hair and i’ve been racking my brain trying to find a cruelty free hair relaxer online and have had zero luck. i came across one but they only sell it to salons and i do my treatments at home (sorry can’t afford to put $$$ down on my hair right now). does anyone know of a site where i would be able to purchase some? please and thank you 🙂

You can hardly find any of these brands in Europe. I checked the list on leaping bunny and PETA and those lists also apply for the US. Where can I find a list for cruelty free brands in Europe? Thanks!

The newest PETA list of cruelty free products does not list the smashbox products as cruelty-free. They have removed all of the companies who have cheated on their pledges in order to make millions in the Chinese markets. They include: Clinique, Revlon, Avon, Lancome, Clarins, Estee Lauder – and many more. Here’s a link to their list of cruelty free products: http://features.peta.org/cruelty-free-company-search/cruelty_free_companies_search.aspx?Donottest=8&Product=0&Dotest=-1&Regchange=-1&Country=-1&Keyword=
I am new to My Beauty Bunny, and I can’t tell you how delighted I am to have found like-minded, caring people who will go that extra mile to improve the lives of animals. Together we have made many differences in the way society sees the treatment of helpless creatures – and thanks to all of you here, we’ll continue fighting until we have eradicated every form of animal abuse.
My other connection here is to fellow Fibromyalgia sufferers – not a club to which we would liked to have signed on to, but good to feel the companionship and strength you show each other.

Hi Theoni,not all cruelty free companies are listed on PETA or Leaping Bunny. But a lot of the companies My Beauty Bunny has listed sell actually world wide (online) or you can find the products on ebay or Amazon. Maybe you have not heard of them before because a lot of these are not drugstore. Are you more interested in Skin Care or Make up- or both? You can buy for example Paula´s choice (Skin Care) online in Europe https://www.paulaschoice-eu.com/ May I ask from which country you are? I am German but do live in Florida. Maybe I can help you a bit in finding what you are looking for. Let me know! XOXO, Sissi

Seba-Med has the leaping bunny certificate but it says “seba-med, usa”. the brand is german, and i’m confused. does seba-med sell in china? i’ve just written a mail to the german company and still waiting for a reply but i wanted to ask you, too.

I’m not sure if anyone else has mentioned this, but apparently china is lifting the mandatory animal testing law, which is why so many companies are starting to sell there. I work for LUSH (which is a huge animal rights advocating company) and they’re talking about opening shops there. If so many companies are making the leap to sell there, most of them probably aren’t willing to abandon those ethics.

Hi ladies!! I am a HUGE fan of Revlon Colourstay, however I heard that they are now shipping to China, so will be required to meet China’s animal testing policy. My question is, does anyone know an amazing long lasting foundation, similar to Colourstay that is cruelty free? Thanks so much!

RMS is the cleanest line I’ve found. Ilia Beauty is also great. (neither is vegan). Andalou Naturals has a fantatasic BB balm (3 shades) and some good hair care, W311 People, Acure has some great skincare, Anastasia and Tarte have performance cf cosmetics with some paraben free options, and EYEKO has great CF mascaras, liners and shadowsticks which are paraben free.

add essence to the cruelty-free drugstore brands! i’m a little bummed because i used this list for reference so skipped over the essence products when i was at shopper’s with a coupon :/ peta’s is more updated but takes longer to load so i used this bc it was condensed nicely

I know! But they are not cruelty free for sure because they sell their products in China. I am guessing that PETA is just a bit slow? Or maybe money plays a role…who knows what is going on there but I am not buying Smashbox as long as they sell in China!

It is actually more the opposite: Revlon just pulled out of China (because they did not sell enough in China!) but they keep their stance to do animal testing when required by law and therefore they are not cruelty free.

Holly – I unfortunately am not aware of any drustore brands that compare to the revlon colorstay ( I admit I loved that one too), but if you’re willing to spend a little more $$ then Urban Decay Naked Skin liquid foundation is supposed to be good and I use the Tarte Amazonian Clay 12hr foundation and it’s amazing in terms of coverage and lasting the whole day! Both are vegan 🙂

Amaranthia – I’m not sure that Milani and Jordana are truly cruelty free. PETA says that they are. But the company won’t answer questions about cruelty free suppliers posed by other bloggers (Logical Harmony, Phyrra). They also haven’t started to apply for their Leaping Bunny certification. I think they honestly don’t know if all their suppliers are CF.

Hi sweet Jen, first of all I want to thank you again for your wonderful blog!!! I read it almost every day! ❤️❤️❤️

I was digging a bit deeper because you list “White Rain” on you CF drugstore finds. So I googled and googled… I found out that White Rain was sold to High Ridge Brands (who also acquired Vo5, Zest and Rave.) I emailed them 2 weeks ago about their stance to animal testing and I have never gotten a response- which for me is almost equal to not being CF. I am not comfortable saying that White Rain is cruelty free. I would love if you could check this again. Thank you so much, Jen. XOXO, Sissi

Hi Jen, I was doing some research regarding “White Rain” as I would love me some cheap cruelty free Body washes- lol! I found out that High Ridge Brands (they own also Zest, VO5, Rave, Coast) bought White Rain around 2012. See here: http://highridgebrands.com/family-of-values/ I wrote them 2 weeks ago and asked about their stance to animal testing and have never gotten a response. No answer means pretty much that they are not cruelty free to me. What do you think? XOXO, Sissi

I love Obsessive Compulsive Cosmetic’s Lip Tar. Apply it over the lip primer and it lasts at least 6 hours. The colors are pretty and very pigmented, but you can build the color you want (or blend colors).
They are cruelty-free and vegan.

Laura Mercier is NOT cruelty free. Read careful! Here is what their website states:”We oppose animal testing and our products are not tested on animals
unless required by government regulations.” The term “unless required by government” means that they DO test in China- as it is required by law in China.

Just today, I found your website and am already confused. Your home page is offering a free Clinique sample, but else where on the website, it is crossed out as NOT cruelty free because it is sold in China. You also rave about Ole Henrikesen’s eye gel, but this brand is not on your approved list. e.l.f. Cosmetics are also touted as cruelty free, but this brand is made in China. Please clarify.

Robin- the ads are Google Adsense – and based on your browsing history. I do not have a contract with Clinique and have never worked with them. ELF is cruelty free. Where the products are made is not an issue – where they are SOLD is when the gov’t intervenes and demands animal testing. And Ole Henriksen was formally cruelty free (brands decide to sell in China all the time). You were reading a very old post.

They are definitely not cruelty free, I would be shocked if they ever were. I worked for them and all make-up brushes are made from goat, pony and animal hair according to the tags. It’s all made in China so it is very likely the make-up is tested on animals.

Hey there! I used to live in HK and purchased stuff from them all the time. The fresh face masks they make in store- everything else they sell (in store and online) is shipped from their UK branch. Regardless, HK doesn’t have the same testing laws as mainland China, so they’re still cruelty free 😀 hope this helps!

Why Dr.Hauschka is not on the list of cruelty free beauty brands? I have understand that Dr. Hauschka is cruelty free. It is on the Peta’s list of cruelty free cosmetics and it has certified by “Pro Luonnonkosmetiikka ry”. Am I wrong? And btw I’m so sorry about my english, I’m from Finland and I don’t speak good english 🙁

Hi ! I wanna go CF with my products but I live on an Island and most brands we got are basically the big known ones (l’oreal, estee lauder and others) that are not CF…
I’m gonna try and look more into some other brands if I find any good ones, buying on the net costs a lot in here, sad 🙁
Btw love the whole site!

The Yes Too (carrots… I like the grapefruit ones) line is great ($15ish)! And Acure makes a lovely day cream. It smells like apple cider at first which I kind of like but the scent wears off in minutes if you don’t ($15).

Trader Joe’s is a mecca for those wanting to be cruelty free. They have two different moisturizers, one for $5.99 and one for $3.99, and both are great. Their shampoo starts at $2.99 a bottle. They also have soap, toilet paper, tissues, and household cleaning products. Anything with a Trader Joe’s label is cruelty free.

I have just contacted mario badescu in regards to selling in china. They no longer do business in china. They maintain their cruelty free dedication. I wanted to let you know so you can update your site. I use your site daily for my cruelty free reference.

I recently contacted Mario Badescu in regards to them selling in China. They no longer do business in China and retain their cruelty free status. They are a “go to” brand for me and was almost heartbroken to know i would have to break ties with them. I am dedicated to being cruelty free and your site here is my first stop for researching brands. I thought maybe you would like the info if you would like to update your site. please see MB’s response to me below (they have also removed the China location form their site):

Dear Angela,

Thank you for reaching out to Mario
Badescu Skin Care. We have received your inquiry regarding our animal testing
policy and selling in China. We do not test our products on animals. We do not
test our ingredients on animals, nor do we have anyone test on our behalf.
Further, we ask all of our raw material vendors to sign a certification that
they do not test on animals. That said, we have no control over the actions of
raw material vendors. Below is the statement that we require all of our raw
material vendors to sign as it relates to the raw materials we purchase.

I confirm that to the best of my knowledge and belief that the above named raw
material complies with the European ban on animal testing and has not been
tested on animals for cosmetic or personal care purposes since December 31,
2009. I also confirm it has been checked with the actual manufacturer of each
constituent raw material used to produce the product listed above to ascertain
that this statement is correct.

While we currently have no products registered for sale in
China, the requirement to test on animals has since ceased. They are now testing
via alternate methods.

If you have any other questions regarding the
line, you can respond directly to this email address and I will be happy to
assist you. Again, thank you for choosing Mario Badescu Skin
Care.

OH MY GOSH! THAT’S TRUE. I’m SO EXCITED because it’s one of my top five favorite brands(Because of it’s price and quality) and I was CRAZY searching for brands that were certified and also were easy to fin in my country. This makes me SO HAPPY. I needed to know if Jordana was safe or not.

Just wanted to get feedback. I own a cruelty free hair salon. I have added one more rule for the product lines I carry and want to know if anyone else is aware of this? I do check 1. no animal testing ingredients and or final product. 2. Selling to China and the third one is the new one. 3. Does the company donate to any charities that participate in animal testing and or donate to 3rd party labs. The big one I have found the the pink ribbon one, I believe its Susan G Komen. Even Paul Mitchell gives to this scary organization. Any thoughts?

I don’t know what others on here stance is regarding your comment. But for me, animal testing for medical purposes is really a whole other area. Testing cosmetics is unnecessary and cruel, especially as cosmetics are a luxury, but finding a cure for cancer is a little more important and while I am not belittling the importance of animals in this world of ours, until there are ways of testing everything in other ways, unfortunately for medical reasons, it is a necessary evil 🙁 Paul Mitchell is one of the few hair care companies (especially that is available in the UK) that is completely cruelty free.

If Rimmel is off the list (and many more like it) because their parent companies sell to China and China tests (as a legal requirement WTF!), how is it that every single list like this that I see still has the Body Shop on it?

Rimmel (and others) sell their products to China who then test (Rimmel aren’t to blame. Okay if they didn’t sell to China then their hands would be clean but they do). But the Body Shop took a wonderful, ethical, moral business and sold it to a giant of cosmetics who has been notorious in the vivisection world for decades and still is (because of their involvement with China).

To my mind Rimmel (and such like) are far more innocent and deserving of being on these lists than The Body Shop. The chinese customers money that they spend on Rimmel’s products go to Rimmel, my money, if i spend it at Body Shop goes to L’oreal who test on animals!!!

It makes no sense. Can someone be the first to admit that Body Shop are as culpable as those invested in Chinese businesses and remove them from these cruelty free lists.

I’m pretty sure they’ve remained on PETA’s list because they give them massive donations (and we all know how just and moral PETA are!)

Personally, I don’t think there is ANYTHING that justifies the deliberate infliction of pain, fear, and suffering on animals. I don’t care if a cure for cancer is found that way – the ends don’t justify the means. Cruelty is cruelty. So I applaud Aidee’s decision – I wish I could find a good cruelty free salon near me!

I don’t have tried many Jordana products. But at least from some experiences and from Internet I know that:
-Jordana’s nailpolish:They have great colors,and it doesn’t look “poor”. But the problem is that they don’t last too much,also when you are in a pool it wears off…but maybe it’s because of all the clorox and water. So I recomend buying a first coat from another brand and then using some nail-polish from Jordana.
Jordana’s Lipstick:It’s not bad,and so CHEAP! it has a good pigment,But I’m not sure about how long it lasts. It doesn’t have a really professional final-product but it’s okay,it’s like a middle quality…not bad,not the most wonderfull lipstick in the world.
Jordana’s Eyepencil:It’s not too good,It’s not bad though but I don’t recommend it too much.
Jordana’s mascara:Girls always say that they LOVE them,but when their eyelashes are curled it makes the curl fall a bit,Also when you have applied the product it looks a bit fake.
Jordana’s makeup cleansing:I have read that it’s a good product,sometimes a little bit harsh but nothing too serious and it takes makeup off really well :).

Hope it helps you,If there are some grammar mistakes it’s because my first language is Spanish 🙂

Does anyone know if Sabon NYC is cruelty free? They state “SABON does not test, nor have ever tested the products on animals. Our mission is to offer our valued customers top quality products, which have been tested in laboratories and conform to the European and Romanian quality standards, in order to ensure usage safety.” http://www.sabon.ro/shop/en/commitments

Rimmel is owned by Coty. Rimmel is also sold in China. Therefore, Rimmel is NOT cruelty free because they knowingly allow their products to be repeatedly tested on animals by the Chinese government. The Body Shop, while owned by L’Oreal, is NOT sold in China. Therefore, The Body Shop can be considered cruelty free.

Pai Skincare has the Leaping Bunny logo on their website. They’re not on the list at leapingbunny.org, though they are at gocrueltyfree.org (BUAV). I wish leapingbunny.org could list all certified brands on their site, instead of redirecting us to another group’s LB list. They only list U.S. and Canadian companies on their site, and redirect me to gocrueltyfree.org for the European list. What do you think about this?

Paula’s Choice! I had this CRAZY rash from some sort of ingredient or another. It was like a dry skin rash, but it was so bad it looked like cyctic acne. Her products completely healed my skin, and I would say within a month…maybe less. You can only get it on the internet, but they are absolutely cruelty free. Also, all of her ingredients are extremely well researched and made in accordance with what SCIENCE tells us, not what fad craze or wrong information is going around at the moment, and she explains the why of everything she puts in her products. She also discusses other cosmetic and skin care products in her “Beautypedia” section, though not everything in her Beautypedia are cruelty free, just keep that in mind.

In my mind neither of them are cruelty free. L’Oreal is one of the biggest offenders of animal testing. I would never consider a company owned by them (in which they profit greatly by owning such a company) to be cruelty free. There are distinctions on this list however between companies that are owned by a company that tests but the company itself remains CF, and those that are truly 100% cruelty free. Like I have said before, I could never go up to and look at a lab animal while being tested and say to myself “yeah, I guess my mascara is worth __% of their suffering. It is getting harder (and more expensive to remain completely cruelty free however when companies like Tarte (a standard of mine) are being bought up by companies that test. It’s absolutely frustrating.

e.l.f and Pacifica are both CF and budget friendly. But I feel your pain. For skin care like I mentioned elsewhere on here, I use only Paula’s Choice. Affordable and changed my very sensitive skin to very healthy happy skin.

Hey, does anyone know the status of Revlon now that they have pulled out of China? Also, I wonder if you could put Cult Cosmetics on the list (at least their nail polish) it is cruelty free. I don’t know if BH cosmetics is CF which they sometimes put in their black box, does anyone else know? I would think since Cult is very against animal testing they would be careful in who they partner with, but I don’t want to assume anything.

It would be nice if leaping bunny listed cruelty free suppliers (companies that supply ingredients to known makeup brands). That way consumers would know if the products truly are cruelty free. Why arent the sources disclosed? After all suppliers,especially those that introduce new cosmetic ingredients are mostly responsible, and makeup brands that claim they are cruelty free will have a harder time making such claims or be able to turn a blind eye.

We do not test products on animals and only support suppliers that do the same. All the products we carry are produced cruelty free and no animals are harmed. Even though some companies still test on animals, we believe that it is unnecessary, unethical and is scientifically unreliable. We want to be sure that our products are safe on humans, so our products are rigorously assessed and tested by human volunteers.

Hi, just wanted to let everyone know that Paula’s Choice advocates vivisection and cannot be classed as cruelty free (I agree with Aidee!). After looking at their website I realised they support various medical research organisations which do test on animals and emailed them. Their email response is below however I hope that many of you are as disgusted as I was and will not be buying their products, As Mrs B said cruelty is cruelty.

Dear Tracy,

Thank you for your reply. As a company, Paula’s Choice is not opposed to animal testing for medical purposes (many life-saving drugs would never have made it to market without this type of testing) but we are 100% against animal testing of cosmetics. No animal should have to suffer so we can wear lipstick, apply hairspray, or use an eye cream, but when it comes to medical breakthroughs and pharmaceuticals, we do become more moderate. It’s a tough one, no question. As much as we abhor the idea of any type of animal suffering, we cannot deny that it is, for the foreseeable future, the closest we can get to a certain level of medical discovery without resorting to testing on people (which opens a whole other ethical can of worms, so to speak).

So, in summation, animal testing on cosmetic products during any stage of development does not make sense to us, but animal testing to prove a potentially life-saving drug or medical procedure works does make sense, although all of us here look forward to the day superior alternative methods are the norm rather than the exception.

This is a choice everybody has to choose on their own but I think we can all agree that animal testing for cosmetics should be banned. The brand Paula´s choice still is CF- no matter what kind of opinions they have referring to animal testing for medications.

This is really a tough one! None has truly worked for me. I have next Lavanila, Dr. Hauschka and Weleda on the to try list. I read bad reviews about Tom´s. Also: Certain Dri is CF but it contains Aluminium which I wanted to avoid…

Revlon pulled out of China but they still state that they would test if “required by law”, so you can not really consider them CF at the moment. BH cosmetics is cruelty free and are now Leaping Bunny certified!

I know that Kao tests on animals, but Can anyone confirm if John Frieda products are? I’ve seen posts on the John Frieda facebook where they claim they dont, but I’m mostly just finding conflicting info everywhere, that no one seems to be able to confirm.

You and me both sister. I do like Lavanila, but the scents can be very strong. The one I got was very masculine so I gave it to my husband. I just wish there was a place I could check them out before I buy them because they have been taken out of most Sephora stores. As have a lot of CF brands I have noticed.

Which island? There are a couple of those subscription boxes that are cruelty free (Petit Vour, Vegan Cuts Beauty Box, e.l.f., Cult-if you are looking for nail polish) and depending on where you live, the shipping may not be any different or maybe just slightly more. Another thing to try are companies like Alima Pure where you can try a bunch of different samples (and they are real samples) to see what you like and what you don’t. I know Paula’s Choice does this as well. It might be a good way to try products out, then when you make a purchase from their website, you know already that you like the products and that it will be worth the extra cost. Just an idea, I went to Kauai once and they only had ONE large store there and it was Walmart (and I will not shop there). I understand how hard it is, my friend that lives there struggles with it all of the time. I was only there for a little while and was going out of my mind with frustration! Good luck!

I am confused about this also. It is very clear on their website, yet MBB and LH both have not put them on their CF lists. That is in fact the statement they have on their website, and the wording that we look for in general as assurance that their suppliers are CF.

Jen, is there something I am missing? Or perhaps on your list where it says “Coastal Classic Creations” is that the same company?

Hi, I use some brands from my supermarket, which have a bunny logo, and beside it states that the product is not tested on animals. The bunny that’s used on these products, isn’t the same as the leaping bunny by PETA, so my question is, would you know if these bunnies can be trusted as much as the PETA bunny.

The problem I have with saying Costal Scents is cruelty-free, is that they carry a lot of palettes and products that are private label. This includes popular items like the 88 shimmer palette etc. If you do a quick search, you will find that those are all manufactured in CHINA. This says to me they are not. Coastal Scents has had a bit of a sketchy history, including the sale of mink lashes at one time (not sure if they still sell them, since I don’t buy from them anymore). Just something to think of. Their mineral products are likely cruelty-free, but it just depends on what you are comfortable with and how stringent you are when it comes to the cruelty-free lines.

I love the Earth Science one in Liken. It has a nice clean scent and it seems to do the job pretty well! I also really like the GeoDeo in Island– it’s very pretty and fruity 🙂 I have a small obsession with CF deodorants, lol.

True! But I do believe that the use of private labels does not mean right away it´s not cruelty free. Of course it is hard to tell. Companies that use private labeling should be forced to tell who the manufacturer is…but don´t forget: just because a product is produced in China does not mean it is not cruelty free either. Only if it is SOLD in China it is not cruelty free! XOXO, Sissi

Hi Callie – I include Leaping Bunny brands and brands that I speak with directly or get intel from other cruelty free and vegan beauty bloggers who are good at sleuthing! (Like Logical Harmony and Phyrra)

Hi Beautynewbie! Are you sure the mink lashes are really mink? Most of them are not, and that brand is in the lower price range, so I would guess they are (were?) synthetic. But like Beauty4Free2U said, it doesn’t matter WHERE they are made – just where they are sold. 🙂

Thank you for all the information about cruelty-free brands. I hope you don’t mind but I mentioned your blog in my youtube video!! I really want people to be aware of their resources. https://www.youtube.com/watch?v=9vOmXnepbgU

I just wanted to let y’all know that a few days ago I contacted Mario Badescu Skin Care with the following message:

I am interested in trying Mario Badescu Skin Care products, but I am very dedicated to using only Cruelty Free products. I am hoping you can clarify by answering the following questions; Does your company or manufacturer test on animals? Do any 3rd parties engage in animal testing on your behalf? Do you use ingredients that have been tested on animals? Do you sell products in China, or any other foreign market that requires animal testing? Thank you very much,

Dylan

This was on Wednesday, November 19. I still have not gotten a response. To me, this is a sign that their products or ingredients are, in fact, tested on animals, and that they do not want to admit it. I find this very unprofessional, and against my standards of cruelty free products. Therefore, I will not be purchasing any products from the company. I just wanted to notify anyone else that has been eyeballing the brand, but was unsure of their cruelty free status. I hope this helps someone!

“The ingredients in our products and finished products are not tested on animals.

Ourselves and our manufacturers respect the cosmetics Regulation No 1223/2009/EC since the implementation of the law on animal testing. We ensure that compliance with our ingredients and our finished product manufacturers suppliers.

Our ingredients and products are not tested on animals by a third party and our company is not affiliated with other companies that could carry out tests on animals.”

so it appears as though they can be added to the list. But please let me know if they are in fact not cruelty free.

I love this! Having somewhere to check that is more updated when buying products. Since companies change up so often.I was going crazy trying to get valid information but this gave me a piece of mind. Prestige cosmetics aren’t up here but they are cruelty free, last time i checked on Peta. They make great pigmented eyeshadows, mineral blushes, and chubby moisturize lipsticks. Keep up the great work! I literally check in every other day when at the store lol.

Not all companies that are cruelty free want to “deal” with PETA. If you ask the other way around: how to get ON the PETA list? Companies get on the PETA list because they ask for it not because PETA simply puts them on the list. BTW PETA also does not list companies on the “do test” list that are required by law to test (China). The list from PETA is helpful but not complete. You will also find companies on the list of the Leaping Bunny which are not on PETAs list. There is not one complete list of all CF brands but Jen is doing a fine job here trying to do just that.

Sorry for the lengthy comment, I hope this makes sense.. Basically, I’m somewhat new at trying to figure out which brands are cruelty free and which aren’t so when asking questions (regarding testing) to companies I can’t completely understand their responses. Meaning, I know some companies know how to word things so it sounds like they’re not testing when in actuality, they are. I sent Living Proof an email with some questions and received this response, “Thank you for your inquiry. Our policy is as follows: Safety is our top priority and we use the best and most advanced tools to achieve that. We do not test our finished products on animals, nor do we ask our suppliers to test them on our behalf. Our products are not sold in China.”
This sounds like they’re not testing, however if they’re saying they don’t test ‘finished products’ and don’t ‘ask suppliers to test’ it seems like there’s still some grey areas. I’m mainly trying to figure out how to understand the responses from companies that way I don’t end up being led to think a company is CF solely because their response ‘sounds good.’ I know what questions to ask, just not what answers to look for. Mybeautybunny seems like one of the most knowledgable and reasonable resources out there regarding cruelty free products hence why I’m asking this here.

Unfortunately not. You can only trust the PETA logo and the Leaping Bunny logo (google how it looks – it is basically a flying bunny). All other “self made” bunny logos are not official and can mean that only the finished product itself is not tested but the ingredients might have been tested. On the other hand it does not mean that all self made bunnies are a lie either! They could be cruelty free as well. I found these self made bunnies on Tresemme and on Hawaiian Tropics. Both companies do test. 🙁

I started using Schmidt’s a few months ago – I was weirded out by the application at first too!! But honestly – after doing it once or twice, I’m not anymore. It’s actually kind of fun getting to rub your armpits LOL!! I love Schmidts. I find it works really well, and the scents are great – I’ve tried Lavender Sage and Ylang-Ylang and both are awesome! Try a travel-sized jar at first, but I don’t think you’ll be disappointed 🙂

Try Schmidts. Once you get over the application, (which really isn’t so bad, it’s just not as convenient if you’re not at home) it’s pretty awesome. Kiss My Face also has one that works well, and is applied the “normal” way!!

Ok wait a minute, are you telling me that you can not sell makeup in China UNLESS they have been animal tested? That is the most crappy rule that has ever been made! And for human kind to go that far! What is wrong with people?!?

Hi Jen, if a company does not test on animals but on it’s website offers worldwide shipping (including China) but does not have an actual registered Chinese website, does that mean its still safe to support them. For example, Zoeva ship worldwide but do not have a Chinese website, whereas, sephora do have their own Chinese website so their products would be required to test on animals but Zoeva’s products wouldn’t be required to test because they don’t have a registered Chinese site. Do I have that right? Sorry, I know it’s confusing 🙂

You’re right Mary, provided that the website isn’t registered in China and that the brand isn’t sold in any Chinese physical stores than it’s save to support the brand. Countries are not allowed to make laws related to standards for cosmetics/toiletries which are sold online. You are safe to buy from Zoeva.

Hello! Mario Badescu has pulled out of China and no longer has a store in Shanghai so I believe they can be considered fully cruelty free again. Do you have any information on Kate Sommerville products?

L’oread claims to have stopped animal testing years ago, but sadly, they continue to, as well as outsource to other companies who test their ingredients on animals. They also, as other people here have stated, sell in China and, as far as we all know, have no plans to pull out of the Chinese market. Therefore, unfortunately, they are most certainly NOT cruelty-free.

Hi Candace, I’m not 100% sure, but I do know that China does not require animal testing of products that are being produced in China but sold somewhere else. China requires animal testing for products that are being brought into China.

We believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the animal-friendly companies to get larger distribution in mass channels by being involved with huge companies. That’s our personal opinion here at My Beauty Bunny™ and we invite you to make up your own mind on the matter! Currently Urban Decay is NOT selling in China, and is Leaping Bunny certified.

“L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others.
An Exception Could Only Be Made If Regulatory Authorities Demanded It For Safety Or Regulatory Purposes.”

Megs789 – that’s only for brands that are selling FROM China. Any brands that are selling TO China (via distributor or store) have to comply with testing. Authorities can actually pull products from the shelves and test them at any time.

I know Mary Kay will be if not already is applying for PETA certification soon, and should be re-given its CF status at some point. Before the animal testing requirement was re-peeled, which was very recently I think, I called Mary Kay and they told me they are working hard with the Chinese government to teach them alternatives to animal testing. I asked them why they would enter into such a market, considering their many years as a proud PETA member and very strong stance against animal testing. Mary Kay said they felt that what was going on there was wrong, and taking a lesson from Peta, entered into the market to change the policy. Now that they are a very successful company in China they have the weight behind them and can effect change from very high level. Mary Kay told me they have made great strides with the Chinese government, and have only done the bare minimum and poured countless dollars in to limiting suffering and using legal alternatives within the country.

I am sure that other companies that entered into the Chinese market along with Mary Kay are behind that recent change. Good to see companies actually working to make a difference.

Hello everyone! Does anyone know if CVS brand products (such as there version of dove body wash and cetephil cleanser ) are crulety free? I did a search and cant seem to find a straight answer? Thanks everyone!

Is Perricone MD cruelty-free? I see some posts featuring Perricone MD, but they were a year old or so. When I try searching for info on google, the blog posts are always a bit older so I’m hesitant to follow through with any purchases.

Hi there! So I’m in DEPSERATE need of ani-aging creams/serums and found a company called OZ NATURALS that has very high reviews & their website and all their products claim to be veagn & cruelty free – but their cruelty free logo is not the usual bunny logo, it’s a logo with a cat inside? Has anybody heard of this company, have any reviews or any advice as to why the cruelty free logo is different? Thanks!!

Urban Decay is actually one of the few companies that refused to sell in China in order to stay cruelty free. Like Aveda (owned by Estee Lauder) they are owned by an extremely large company with many lines that do test. It’s obviously up to the conscientious consumer to decide how far up the chain they want to go. I believe in supporting their cruelty free lines in hopes of them seeing the the monetary benefits but can understand why others would choose not to.

I just think it’s funny that so many of you reference PETA as gospel when they kill healthy, adoptable animals. Maybe, if you are interested in “cruelty free” living, you should do research as to why so many true animals rights organizations will not support PETA. Sure they don’t test on animals but they aren’t too keen on keeping them alive either. This doesn’t sound animal friendly to me.
(Yes, I use cruelty free products and am not spreading propaganda. Do your research before standing behind PETA 100%. You will be as surprised as I was.)

Hi, I’m from Israel and I sell products manufactured by a factory that strongly opposes to animal experience. All it’s products are Cruetly Free. can you add it to the list? name of factory is “Dr M. Burstein”. I hope you can.
Thanks for this very used list.

Hello everyone, just wanted to share the knowledge I have regarding the brand Forever Living who is supposedely CF, but apparently sells in China and they have the Leaping Bunny Logo !
This is the answer I got from them:

“Thank you for your email. Forever Living products has partnered with Leaping Bunny because we feel the global reach of Leaping Bunny and its affiliates are a perfect partner for Forever Living. Leaping Bunny works with several international groups and organizations in 13 countries to ensure that animal welfare is addressed on a global scale.

Forever Living has and continues to pledge to not use animal testing on our raw ingredients, finished products or at any point during the product development and manufacturing process. At times, certain governments may require by law that some products go through additional safety testing for human consumption, which could include animal testing. In these cases, Forever works with these governments to see if there are other options or other data that can be provided that may satisfy additional testing. In the case that these attempts are unsuccessful, Forever must comply with legal regulations required for registration and import. Forever Living continues to work with foreign governments to find alternative solutions to provide the data that they require – something that Leaping Bunny is also passionate about.

If you have any questions please let us know or you may contact Distributor Support at 888-440-2563 and a representative will be glad to help you. ”
——————————————–

“Forever must comply with legal regulations required for registration and import”,in other words, animal testing because of chinese recquirements.

How can Leaping Bunny support them? Could anyone inform me please?

Anyway, I appreciate all the hard work you have put into this site Jen, thank you =)

I have been using this company’s household cleaners for quite some time now. They smell AMAZING and clean so well! Cruelty-free, eco-friendly, hypoallergenic, ALL natural, must add to list!!! https://www.naturalflowerpower.com/

Ugh, Bite Beauty is owned by a tester?
AAGGGH!
I really like their lipsticks, too.
Aromi, you’ve gained a customer!:)
It really irks me that so many companies are jumping to ditch their cruelty-free policy in order to sell in China.
It’s really really difficult for me to believe that we Americans are not buying enough cosmetics to keep companies profitable here in the U.S.
Rather ironically, I find myself buying more from European brands like Illamasqua, because they’re cruelty-free.
Overseas shipping fees are brutal, but worth it!

I, too, have wondered about Red Apple – they have what looks like the PETA cruelty-free logo on their site, but it isn’t clickable, as it usually is on a certified site.
I wrote them about this issue, but they didn’t respond, so I won’t buy from them.

My sister-in-law sells Mary Kay and I refuse to purchase any of their products. She then posted this on facebook and I wanted to share because I am unsure if this is true or not. Maybe somebody here can shed some light on this.

Mary Kay issued this letter to all consultants in light of the matter, hope this helps

Some of you may have seen or heard news coverage regarding a decision by PETA (People for the Ethical Treatment of Animals), the animal activist organization, to change the status of Mary Kay and other cosmetics companies on its website, moving us from its list of “Companies That Do Not Test on Animals” to its list of “Companies That Do Test on Animals.”We want to be extremely clear about the facts and ensure you have all the information: Mary Kay is deeply committed to the elimination of animal testing and our actions and our record speak to that. We have been a longstanding leader on this issue. Our policy has not changed. Let us say again – we do not conduct animal testing on our products or ingredients, nor ask others to do so on our behalf, except when absolutely required by law. There is only one country where we operate where that is the case and where we are required to submit our products for testing – China. You can be assured that none of the products you purchase in the United States (or Canada, Latin America, Europe and most all other Asian countries, for that matter) are tested on animals.For more than 20 years, we have been a global leader in the commitment to end animal testing. We are working very closely with the Chinese government to demonstrate that alternative testing methods ensure safe and effective products. In fact, Mary Kay is the first founding member of the International Outreach Consortium of the Institute for In Vitro Sciences, Inc. (IIVS), created to promote internationally the principles of non-animal safety testing. We are also creating the very first laboratory as part of the Key Laboratory for Research on Cosmetics Alternative Toxicology in China. This innovative lab will be instrumental in the evaluation, validation and, we hope the eventual acceptance and adoption of alternative testing methods.Along with being a leader in advocating for alternative testing methods and sponsoring an alternative testing laboratory in China, Mary Kay has also done the following:Mary Kay was one of the first companies to meet with Chinese safety authorities to discuss alternative testing methods.
We sponsored an “Alternatives to Animal Experimentation for Cosmetics” conference in Beijing in April 2011 organized by the China Cosmetics Research Center in the Beijing Technology andBusiness University.
We were also one of the first companies to work directly with the dermatology experts used by the Chinese government in their review process of alternative testing in lieu of animal testing for cosmetic products. In fact, we sponsored a symposium for dermatologists in China on the use of human clinical methods for product safety in 2007.
We conducted an educational forum for the Chinese Society for Toxicology in 2009 to again share information on alternative testing methods.
Mary Kay is one of only two cosmetic companies listed as scientific contributors to the first book in Chinese describing alternative principles and applications.
We have donated hundreds of thousands of dollars to the Center for Alternatives to Animal Testing at Johns Hopkins University.As you can see, finding alternatives to animal testing has, and will continue to be, a top priority for Mary Kay.You might be asking yourself, if this is such an important issue to Mary Kay, then why doesn’t the company simply leave China? There are several reasons. First, we have an impressive record encouraging the Chinese government to consider alternative testing methods. But, if we’re no longer doing business in China that means we’re no longer at the table and the Chinese government will not be interested in what we have to say. And, if we did leave that means this extremely important issue would be left to those who do not care as much or at all.We at Mary Kay are passionate about the elimination of animal testing and our actions and our record speak to that. That commitment has not changed .

“except when absolutely required by law.” So they do most certainly test on animals. They will keep doing it because there’s money in it for them in China. They can word it and dance around it as nicely as possible, but that’s exactly what they are saying. If they cared so much, they wouldn’t be there. Their statement is disgusting on so many levels, it’s not even funny.

These companies only know one thing, money. Ones like mac and sephora think they’re too big to fail and will test on animals no matter what. I say forget them and their sick, cruel and torturing ways. I’ll never buy their products or enter their stores again.

I like how they also assume we’re uneducated enough to not know that animal testing for cosmetics is obsolete. There’s zero need for it. Anyone that’s taken Biology 101 can tell you that. Donating to John’s Hopkins? Ppfftt right and I’m the Queen of Sheba.
Thank you for posting that response from them. Now we know their true colors.

becca is cruelty free, from their website
Does BECCA test on animals?
BECCA does not endorse or conduct animal testing on any of our products or ingredients, nor do we have any other parties, such as manufacturers and suppliers, conduct animal testing on our behalf. All collaborating parties are in compliance with the requirements and timelines of the European Union (EU) Cosmetics Regulation EC/1223/2009, banning the testing of cosmetics ingredients on animals within the EU.

Daphne, although there are other ‘cruelty free’ lists promoted by individual animal groups, including PeTA, Leaping Bunny’s Standard is the only one that guarantees a product to be free of new animal testing. While PeTA’s list contains companies that have met the Leaping Bunny Standard, it also includes others that have not gone through our stringent certification process.

In 1996, PeTA joined the Coalition for Consumer Information on Cosmetics (CCIC) and at that time was encouraged to persuade the companies on its own list to join the Leaping Bunny Program. However, PeTA decided to continue listing companies that do not meet the Leaping Bunny Standard and subsequently left the CCIC.

The ONLY animal-test-free list that shoppers around the world can truly depend upon is Leaping Bunny!

Oftentimes, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.

Mavi, oftentimes, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.http://leapingbunny.org/faq.php

Daphne, even though the company claims to not use animal testing, BECCA is not currently certified by Leaping Bunny.

The Humane Cosmetics Standard and the Humane Household Products Standard were formed precisely to provide a guarantee for consumers in light of the growing range of animal testing claims made by companies. Unfortunately, some companies, recognising the importance of this issue to consumers, take liberties with the language on their packaging. This can be confusing.

Deceptive ‘not tested on animals’ claims may be truthful in the literal sense, although may well hide the fact that the ingredients in the product have been animal tested.

A company itself may not test; it may not even commission testing on its behalf. However, testing may occur by its ingredient suppliers, and a company may purchase ingredients with a ‘don’t ask, don’t tell’ philosophy.http://www.gocrueltyfree.org/consumer/faqs

Susan, oftentimes, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.http://leapingbunny.org/faq.php

Avon has always sold in China and is one of the numerous brands that were on many other ‘cruelty-free’ lists for quite some time. However, they have never been certified by Leaping Bunny, and to quote Leaping Bunny:

“Though Avon’s policy is not to test its finished products on animals or, as a rule, its ingredients, they are not certified because they still will conduct animal testing at the request of government health or medical organizations.

“Leaping Bunny’s requirements to become certified are the most stringent out there so that is why they currently do not make our list.”

It is pleasant to see so many who care about those who are suffering for product development. It is important to note, though, that while PeTA is a very large organization, their ‘cruelty free’ list is not quite as it seems. My Beauty Bunny’s article is correct when specifying Leaping Bunny as “the gold standard”.

If you read what you have posted here…Mary Kay still allows animal testing in China…all to make a damn dollar!!!!! If they were an ethical company…they would stop selling their product in China and other Countries that mandate animal testing. Anyone who buys Mary Kay can consider that they are conducting the animal test themselves. This letter is just to appease the minds of all of the Rep’s selling Mary Kay as well as the customers to make them feel better about what they are doing. The representatives are contributing to the problem. I could care less if Mary Kay thinks that they should be applauded for their so called impressive record of encouraging the Chinese government to consider alternative testing methods. Bottom line…they like MONEY…and will not stop this animal abuse!!! It is CRIMINAL!!!!!

For change to happen someone must be at the table with the
Chinese Government to assist with changing their Laws. We don’t know who it will be that will help in convincing alternative testing method there.
But if No One is at the table then the change that Everyone including our Furry Friends want to happen WILL NEVER happen and 50 years from now we will still be fighting, bitching and complaining about the laws that hurt humankind & animal-kind.

I understand the cause, but help me understand why you wouldn’t care about SOMEONE even if its a COMPANY trying to get the Chinese government to consider using alternative testing methods that are available. Isn’t that the Bottom line…Stopping animal abuse?

Not buying products is one way in stopping SOME (key word some) animal abuse, yet there are still CONSUMERS buying, who are unaware of the animal abuse associated with the products they are using & purchasing and yes there are CONSUMERS that will still buy the product and just don’t care about animals.

As long as someone is buying then there will always be a company
(with laws to abide by) with a product to sell. Its call Supply &
Demand! If CONSUMERS who lack knowledge where properly educated and if all laws across the board change, which IS what is needed for REAL and LASTING Change, then we hit our Bottom Line…Healthy &
Happy Animals that are Loved Living Natural Lives!

Alyssa, yes, Victoria’s Secret uses animals to test their products/ingredients. Often, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level.

Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.

A company itself may not test; it may not even commission testing on its behalf. However, testing may occur by its ingredient suppliers, and a company may purchase ingredients with a ‘don’t ask, don’t tell’ philosophy.

As far as PETA… Although there are other ‘cruelty free’ lists promoted by individual animal groups, Leaping Bunny’s Standard is the only one that guarantees a product to be free of new animal testing. While PETA’s list contains companies that have met the Leaping Bunny Standard, it also includes others that have not gone through LB’s stringent certification process.

In 1996, PETA joined the Coalition for Consumer Information on Cosmetics (CCIC is the North American portion of Leaping Bunny) and at that time was encouraged to persuade the companies on its own list to join the Leaping Bunny Program. However, PETA decided to continue listing companies that do not meet the Leaping Bunny Standard and subsequently left the CCIC.

Basically, if you are a considerate consumer Victoria’s Secret is not worth your money, and the list of animal test-free companies you want to follow is Leaping Bunny.

Hi. I was looking at Tree of Life Beauty anti-aging products on Amazon. They claim to be cruelty free, but I can’t find them listed on Peta’s Bunny Free or any other Cruelty Free info site. Do you know anything about this company? Thanks!

Shame on Estee Lauder! I used to seek out their products thinking they were genuinely cruelty free. Now we all know that money is their master. Their greed overrules all decency and compassion. Have they no civilized moral code??

lol, get this, Milla Jovovich was stating that they have not tested for many years. This is why I don’t support celebrities by watching their movies. They will also lie as they profit from being the spokespeople for them. Wouldn’t believe a thing L’oreal says.

Well, thanks to China’s government not having any civilised moral code, no. I guess these companies have to do what they can to survive in these bad economic times by selling to China’s “nouveau riche,” if you will. It doesn’t excuse them, but it’s a disgusting testament as to how pervasive animal abuse is (as well as the abuse of women and children). People seem to think that “might makes right.”

Yes! If you look in their “our company” and did the section that says “about us” they say “We do not test products on animals and only support suppliers that do the same. All the products we carry are produced cruelty free and no animals are harmed. Even though some companies still test on animals, we believe that it is unnecessary, unethical and is scientifically unreliable.”

Does anyone know the current stance on CVS branded products? Everything I’ve seen that says their CF is from 2012 or 2013 and I don’t see anything on their website… The app Cruelty Cutter shows it as CF as well. Has anyone else tried the app? Although it costs $3 it’s pretty cool because you can scan products right there in the store!

Thanks! I just purchased a couple of face cleansers and they have the leaping bunny on them but they aren’t featured on the list here? I’ve never found a makeup wipe that didn’t irritate my skin and I don’t even have overly sensitive skin :(. The cleansers are really nice though!

What’s the deal with NARS being on this list? Their website says “except where required by law” and they are owned by Shisedo, who sells in China. So is NARS cruelty free or not? I’m having a really hard time finding quality cosmetics that are cruelty free, especially after a couple of my favorites went to the dark side. (suggestions welcome!)

I enjoy your products and hope to continue to purchase them in the future. However, as a concerned consumer, I would like to know your policy on the use of animals in product testing. Do you currently conduct or commission any animal testing for your personal and/or household products? Do you have a written agreement with your suppliers regarding ingredient testing on animals?

I encourage you to join the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program. By certifying your products with this program and licensing the Leaping Bunny Logo, you can assure myself and other concerned consumers that your products are truly free of animal testing. To find out more about the Leaping Bunny Program, go to http://www.leapingbunny.org or contact the CCIC at (888)546-CCIC.

Notice how it reads “our products” ? Oftentimes, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the FINISHED product. As you may be aware, the majority of animal testing occurs at the INGREDIENT level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.

To be sure your purchases are not tested upon animals at any stage of production, buy only brands that are Leaping Bunny certified. http://leapingbunny.org/

Unfortunately, Aveda is using a common tactic to dissuade people from noticing that they actually continue to use animals to test their ingredients, either directly or indirectly. On their website it reads:

Neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission requires animal testing for cosmetics or household products, respectively. There are sufficient existing safety data as well as in vitro alternatives to make animal testing for these products obsolete.

Shoppers who are sincere about not contributing to animal testing, please only use brands that are Leaping Bunny certified. http://leapingbunny.org/

It is wonderful that you are noticing such details, Dawn! On behalf of the millions upon millions of animals in labs around the world, thank you! <3

As I have advised many on this page, the ONLY list shoppers can be truly sure of is Leaping Bunny, which currently certifies over 500 companies worldwide! (NARS is not one of those companies.) You can see the list, download the app, and get a wallet-size copy here: http://www.leapingbunny.org

Some of the certified companies do have parent companies that are not certified. Leaping Bunny investigates each company and their suppliers at length and on an annual basis. Also, the list specifies them clearly…

Why do you certify companies when their parent company remains uncertified?

Like you, we want animal suffering to end, so we see it as part of our mission to spread our message as widely as possible. Leaping Bunny certification is dependent on a company being able to demonstrate that it meets the criteria for manufacturing cruelty free products, and corporate ownership alone does not affect eligibility. If a company’s processes and supply chain monitoring meet the strict Leaping Bunny criteria they can apply for certification.

In a globalised cosmetics market unfortunately it is inevitable that Leaping Bunny certified companies may be taken over by larger corporations who may not be certified. We understand that this may change how some shoppers view a company’s ethical status, so we indicate clearly when a Leaping Bunny certified company has a non-certified parent company to enable shoppers to make informed choices.https://www.crueltyfreeinternational.org/what-you-can-do/go-cruelty-free/leaping-bunny-faqs

Chrissy – there are many brands that are not Leaping Bunny certified (maybe they don’t know about it or maybe they haven’t done it for other reasons). I trust Acure because they are in Whole Foods, which has very strict standards for beauty brands – including no animal testing.

I’m sad that Victorias secret started selling in China. I’m also sad about Bath and Body works too. However, I’m so glad ELF and Hard Candy made the good list. They’re cruelty free and they don’t cost an arm and a leg. Plus I love hard candy, their stuff is good!

One Question, does anyone know of any cruelty free hair products? I have some of the Big Sexy stuff, but sadly (please don’t hate me) I also have some Tresemme and Pantene that needs to be used up. Big Sexy Hair is expensive. Is there a cheaper alternative at walmart or drug stores?

Personally, I think it is hypocritical to buy a product that is labeled ‘cruelty free’ whose parent company tests on animals. Truly compassionate consuming means that the product and the company that owns it doesn’t test on animals or /and use animal derived ingredients. Period.

Hello
I´m from Spain so excuse my grammar. Actually I am cuban but live in Spain. I love all animals more than many people that I meet but just since I live here I knew the deep horror in the cosmetic industry and others. I made a radical change and my firts step was cosmetics products.
So I really want to know if Tarte or Too Faced, for example is or not cruelty free and Why platforms like PETA and LEAPING BUNNY not are working together with officials commitmens between both for the good of all animal against a very big world of ignorance where money is more important than the life and the big companies don’t think in nature or animals rights, in fact don’t think about us in many ways.
So this are my questions and thoughts, thanks, gracias, merci, danke!!!!

Hello, I just saw the list you made, it’s pretty complete !!! I’m so happy to read in you replies in the comments that you agree we live in a globalized world. A seller at The Body Shop told me a few months ago that animal testing is banned in the European Union, and when I told her “Maybe, but why do we still see l’Oréal products in the markets in France ?”, she could’nt tell me anything more than “Animal testing are banned in France and E.U” … I wanted to slap her. Really REALLY happy to read this !!
And a HUGE thank for the list you made about the brands which sell in China by the way ! I was wondering about UrbanDecay (‘:
Keep spreading the word !! <3

PS : Could you tell me if the brand "Timotei" is cruelty free ? I hesitate to buy my shampoo from this brand now … And as I don't trust websites (l'Oréal says that they stopped animal testing since 1989 … Mmmh let me laugh.), it's hard to find if they're CF or not :/. Thanks !

Hello I read about Essence and Catrice cosmetics brands owned by a german group called COSNOVA. They sell this two brands around the world including Japan and Taiwan but don’t say anything about sell in China. In the COSNOVA website there is nothing about the policy tested on animals so as I know, Idon’t know. It’s better search the cruelty free label :)!!!

Hi there Jen, my name is Danielle! I have one question! Is The Body Shop cruelty free? I know you’ve been asked this before, but I am a little concerned. The company says that it doesn’t operate in mainland China. But apparently they have a store in Hong Kong. I remember a representative telling me that, when asked via email. But they are PETA Bunny CF, and they cannot guarantee that their actual products are being sold in China. And they stated they do not test products on animals. Looking forward to hearing from you. What do you have to say about this?

I believe Alba Botanicals may sell their products in China. I emailed them and was surprised to receive a response telling me to contact their distribution department. They do not even know who they sell to. So I emailed the other department but heard nothing. You said the company assured you they are cruelty free. Did they say they do not sell in China because if they do, they are not cruelty free.

Chiefbunny, your website is great – thank you for all those helpful infos! I am wondering about a brand called “Theorie” which is on your C.F. list. Today I bought one of their shampoos, mainly because of the Leaping Bunny logo on the bottle. At home I checked the Leaping Bunny website and was surprised that “Theorie” is not listed there. Accordingly, I e-mailed “Theorie” and asked them if they are really Leaping BUnny certified. They replied that they are cruelty-free but did not answer my question re Leaping Bunny. Now I’m confused as to whether they really are C.F. Do you have any reliable infos? Thanks a lot in advance!

Update upon the comment I wrote yesterday concerning Theorie – in response to my second query, I just received this email from Theorie’s production manager:

Hi!

Thank you for your interest in Theorie products. I’m pleased to confirm our products are animal cruelty free, we have never tested our products on animals and never will! We have reached out to Leaping Bunny regarding having our manufacturing facilities certified-it is a lengthy and intricate process but we are working towards this. A small production run was produced using the Leaping Bunny logo prematurely and we have addressed this. Please continue to enjoy Theorie products with our guarantee that we do not test on animals.
Thank you!
Derek Howard
Production Manager

So they were obviously abusing the Leaping Bunny logo! I’m by no means sure we can trust their claim that they are cruelty-free. On the internets, I also found claims from unidentified people that Theorie is also PETA-certified. I have already alerted to the fact PETA that Theorie cannot be trusted. Any other ideas what I can do to warn potential customers from falling for this scam?

Hi Joanne – it might be best to avoid Theorie until they get Leaping Bunny certification (you can find out by searching the shopping list on leapingbunny.org). I haven’t used the brand myself – I’m not familiar with them. Thanks for doing the research! 🙂

Jen, I was wondering if you could provide any details on Payot Paris skincare. Yours is the only list I’ve found with them as CF and PETA has nothing to say of them and their website is not informative. I am aware theirs parent company apparently tests (?), but do you know their position on
– finished product testing
– individual ingredient testing
– sale in China

Payot was cruelty free years ago when I reviewed it and to my knowledge there has been no change. I don’t see them on the Sephora China site. But, that’s not a 100% guarantee. When I write about a brand, I ask them very specific questions, and sometimes they change their stance over time (and of course they don’t tell me!). I would recommend writing to them and asking the following questions. Please let me know what you find out.

1. Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?

2. Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?

3. Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company?

4. Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company to comply with any laws and regulations?

5. Are any ingredients used in the products tested on animals, or do they contain ingredients that have been tested on animals, by the company, an ingredient supplier, an affiliate company, or a 3rd party supplier in order to comply with laws such as TSCA, CEPA, ELINCS, EINECS, REACH, NICNAS, SCCP, etc?

6. Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?

7. Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)

Hi, Sisley Paris is not on the list – according to the statement on their website, they neither test their final products nor their ingredients on animals. Does anyone know how trustworthy this statement is? They have a vegan mask I’m interested in…

Sisley offers its customers high quality products, security and efficiency, while respecting animals. Many years ago, and well before the implementation of European regulations concerning animal testing, Sisley decided not to test its cosmetic products on animals. In addition, we do not test our raw materials on animals.

actually eminence that you have a heart by is biodynamic, they put herbs in particular animals or parts and bury in the soil then dig up later and use as a fertilizer or composts and you feel thry belong under cruelty free???

I love this list and am glad I found it, but I am not seeing one of my favorite cruelty free and vegan beauty brands on here. Athar’a Pure. I don’t know if they have been around long, but their products have helped me a ton. I shop at their website – http://www.atharapure.com and found them through Vegan Cuts on Instagram.

Alterna states right on their shampoo bottle that they do not test on animals. I haven’t contacted them with more questions nor do I know if they sell to China. Anyone have any info? I’ve seen Alterna at Ulta and Sephora.

I am so grateful for this site. You do so much work to keep us informed about and updated on what companies are truly cruelty free. Can you tell me if Aveeno and Arm & Hammer products are cruelty free?

I’ve recently started to go completely CF and I had a question about MAC. I had a friend in hair school who works for MAC and I asked her about this (she had to ask her managers since she was unsure as well) and she said as long as the package says made in France or the US it is not tested on animals.

I see that Li(m)e Crime is on this list, with a heart on its side even! Due to proven fraud and other nasty stuff the owner is guilty of, I suggest you AT LEAST take the heart away! If you want to know more about it, it’s super easy to find proof if you just google it quickly. One example: The owner claimed that their products were 100 % vegan, and then openly asked her followers if X ingredient was vegan or not (it wasn’t). The ingredient was quickly removed from the “ingredients” list. Sounds reliable right?

Hello love! I really like your site and you are doing a good job educating others of this important topic. I would just love it if you changed the “Chinese brands mandatory” thing because its a biy missleading since 2014the law of mandatory testing on animals have changed and it would be great if there where a difference between brands from Hongkong and mainland China. Hong Kong have a different set of rules towards testing on animals. They are like other countries where you don’t have to test on animals.
A d just for your information and another reason why you should differ Hong Kong brands from mainland China is that Lush have a few shops there.

What do you know about IT Cosmetics? I do not see it on your list and I thought it was cruelty free. And Korres? I thought they pulled out of China and I see on their website that they are vegan friendly? I love your website! Thanks for the great work and wonderful information!!

Hi, I was wondering if you knew more about R+CO which makes more high end salon products. It says on their website that they are vegetarian, cruelty-free, gluten-free and color-safe but I couldn’t find anything about them on your website so I thought I would double check. I really enjoyed them but said I would hold off purchasing til I did more research, 🙂

I haven’t reached out to Thrive, but you can ask them the cruelty free questions and see if they are able to answer: 1. Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?

2. Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?

3. Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company?

4. Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company to comply with any laws and regulations?

5. Are any ingredients used in the products tested on animals, or do they contain ingredients that have been tested on animals, by the company, an ingredient supplier, an affiliate company, or a 3rd party supplier in order to comply with laws such as TSCA, CEPA, ELINCS, EINECS, REACH, NICNAS, SCCP, etc?

6. Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?

7. Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)

8. Is your company certified by PETA or Leaping Bunny? (Find out how easy it is to get Leaping Bunny certified!) It’s also FREE!

Hi, I work at Weleda in Switzerland and I can assure you that our cosmetics are cruelty free. The products we sell in China do not require animal testing (soaps and dental care have so far not been classified as cosmetics by the local authorities). Also, we sell some products online across the border to individual customers, and this does not require animal testing either. We have always had, and always will have, a policy of no-animal testing on our cosmetics.

Thank you for your hard work compiling this extensive list. I had no idea so many of these companies continued in using animals for testing, it really saddens me as obviously it doesn’t have to be this way. Keep up the good fight!

Hello! I was just wondering if Frank Body would be added to the list? Their website and products claim to not test on animals, and I’m a big fan of their products, so I was hoping that that was true. Thank you 🙂

Following up from twitter post.
Chi/Biosilk, are they still on the list of no-no prods?
Oya color from Helias LLC? Wunderbrow/Wunder2?
Pureology prods-are you positive they are not sold in China? I see no reference they are not since parent company is L’oreal and their site has the standard L’oreal claim now.

Hi Tara – I don’t have any updated information on the brands you mentioned. I recommend reaching out to them with the usual cruelty free questions. And yes, Pureology is CF as far as I can determine, but their parent company is not.

Hello,
I have looked at your list, but am concerned to see Dove and Tresumme there. They have parent company Unilever and state on their website that although most of their end products are not tested on animals, ingredients they use are and also their products are tested on animals in some countries.
I love that you have done this list, but more research is needed I think as I am sure there are more names on that list that do test on animals in some way.

First of all, thanks for making the list, it’s much easier to go shopping now.
But I have a question about Yves Rocher.
Why is Yves Rocher removed from te list? Because on there website they still say they do not test on animals.

Hello. I’ve asked “Born Pretty” about testing on animals. The answer: We never test our products on animals. Please shop with confidence. My answer: Hello! Thanks for the answer. But as I know you sell in China and China has very srtict rules about it: all cosmetic products sold in China must be tested on animals (it’s such a law). So ?.. Their answer is: No. That’s not true. Maybe in some western countries, China was described as a country cruel to animals. Welcome to visit China someday to see the change and truth!

Hi Jen! I was just wondering, you have a couple articles from a few years ago for reviews on DevaCurl, but they aren’t on this list. Are they no longer cruelty-free?? Also, I was wondering about JessieCurl products and their status?
I have curly hair and there are few cruelty free products aside from Shea Moisture, do you have any suggestions?

Hi Carrie – I don’t think DevaCurl is cruelty free anymore, but you may want to reach out and ask if they are selling in China and if they can confirm that their suppliers and everyone in the production chain is CF. I don’t know JesieCurl. Have you tried Kevin Murphy or Aveda’s curl line?

I’m surprised, Jen, that the substitute for DevaCurl you suggest to Carrie is Aveda, a company now owned by Estee Lauder (EL), which appears on your Brands That Test on Animals list. At least DevaCurl products do not contain any animal-derived ingredients, which is not the case for most of the products on your List of Cruelty Free Brands (including Aveda), and DevaCurl does claim on its product labels that they are not tested on animals (which I interpret as at least the finished product).

I hardly think that “cruelty-free” should be attributed to companies using animal-derived ingredients in its products. Do you think that what those animals are put through is not *cruel*? Doesn’t anyone see the BLARING CONTRADICTION of calling a company cruelty-free because it doesn’t test on animals, but does use animal ingredients? Those companies are certainly *less cruel*, but certainly not, “cruelty-free”. How about we just stick to the literal truth & only provide the status of whether a company, or its suppliers, has its finished products, or any of the ingredients in the products, tested on animals, but don’t label those companies as cruelty-free – something you have no way of verifying. ONLY VEGAN companies that do not test (or have tested, or use tested) ingredients or their finished products on animals, do not sell in in countries that require it, and DO NOT CONTAIN ANY ANIMAL-DERIVED INGREDIENTS are CRUELTY-FREE!

Please consider changing the descriptor you use to label companies that only do not participate in animal testing so that people aren’t lulled into thinking they are not supporting cruelty towards animals. Thanks!

Hello Bee – DevaCurl is not 100% vegan. They will not say for sure if they are selling in the parts of Brazil that require animal testing. More info: https://phyrra.net/is-devacurl-cruelty-free.html – And yes – Aveda is owned by a non-cruelty-free parent company (see the top of this page for my opinions on that). Aveda, however, operates as a cruelty free company, and they do not sell in countries that require animal testing. Many of their products are vegan, but I don’t believe they are 100% vegan.

Hi,
I looked at my supermarket (not name given) health and beauty shelves the other day, and I have to say that only about one third of the products have the cruelty-free bunny picture on the back. It is annoying to actually have to pick up products and look on the back of them in order to read the labels, but worth it. Only one product that I could see has the bunny drawing on the front – awesome, clever.
Can you please let me know, is Revlon cruelty-free?
Thank you.

Hello – I am relatively new to visiting your site & stopped by today to check the cruelty-free list. However, I noticed that Burt’s Bees IS on the list. i have been boycotting them for years, as I had understood that another company bought them who DOES test on animals. It may have been a company like Loreal or something like that. But maybe that was many years ago? And now they are once again owned by a company that does not test & that’s why they’re on your list? Can you please clear up my confusion about this. Thanks so much! -Michelle

I am so thankful for your site. You have helped me be a better person in the sense that I had to go cruelty free. I am not a big makeup person, and had no freaking idea about testing on animals this is just so sad. And I want thank you so much for putting these cruelty free products out there. You are the 💥

Hi,
I am so glad to see so many are cruelty free however I will remain skeptical as it is the owner’s of the companies, especially some of the big ones, actually most of them, who are a concern. Buying a cruelty free product is fine but what about the owner? (Paying them anyway unfortunately – likely to not be cruelty free).

I just hope that in my life time that animal abuse is all found out – I honestly think it will take ages, and that is not okay! The brands I support seem to appear with some consistency around the place as cruelty free, but things change, and the power that makeup people and many, many health and beauty product makers have is just too much! It is not just makeup people – do your homework, it may take some time!

I don’t want to comment any more at the moment, but thank you for having my comments there, your site is the best.

Someone needs to do something about L’Oreal which comes up as a massive name over and over again. It owns companies with all kinds of different names, I think that The Body Shop for instance is, or was owned by them, for instance – who knows, it all seems to be behind doors.

I have faith that one day we all will know this sort of thing. Bye dear people.

A really great and helpful list, it’s obvious that it took you so long to compile, thank you!
I was wondering about Carmex; it’s on your list of cruelty free drugstore brands and on your list of brands that do test on animals?

Hi Chloe – Carmex was on the cruelty free list and has dropped off due to the good ‘ole “we test when required by law” statement. I will make sure I have updated that in the drugstore brand section – thanks for catching that!

Hi,
I recently learnt that Flower Beauty is connected to Chanel and Mac and they sell in China, also Natio has a Mac connection.

Recently, I also found out that it is mandatory that they test on animals each and every day for our food – my life has not been the same. The animals are doomed but at least the information is now there.

I learnt once in university, when I went there, that animal and human testing is completely different, and they test on humans nowadays, how much obviously needs to increase. Putting chemicals in things in order to give to animals, and so on, is frightening, in any way – I require natural ingredients, so no big reaction!

Most of the companies are worth billions for each one, the massive ones like Proctor and Gamble, and Johnson and Johnson are not talked about nicely these days.

Hi, first of all – I love this blog! I saw the post on Juliette has a gun and that it is cruelty free. Yay! Just before I go out and buy it, is it cruelty free as in vegan? All their perfumes? I can’t see the list of cruelty free brands.. Thank you!

Hi,
I won’t be putting anymore comments cause I am not always right – will not be far wrong. I already new about the change in ownership with The Body Shop, but can’t keep messaging all of the time!
Love to all animals – bye. Thank you. Have a great day.

What a great resource! Thank you for this. We went vegan 5 years ago then slowly started replacing our regular products with cruelty-free. Not an easy task, but we’re almost 100 percent there. We try to save money by finding the most affordable but still highly rated products on amazon.com. We put together a list of the anti-aging, cruelyt-free products we use here if anyone’s interested: https://www.lacieandrobin.com/cruelty-free-anti-aging-cheap-skincare/

Hi,
Thank you for the lovely reply, I will leave a message every so often, you do such good work.
I have learnt that animal testing will eventually end, zilch and nil! It may be soon or under around 20 years away. It will end for makeup, food and drugs. I was so happy to learn this from an expert, as I didn’t know it till lately. I will not be completely happy till it does finish though – sounds a long time to go, hopefully not. They already have alternative methods but the tax money goes to animal testing and not into the alternative ways enough yet. The best thing is that they are already prepared doing alternative non-animal tests. The law is about 50 years old and needs to change, that is also why testing continues. Regards, and best wishes.

I really appreciate your view regarding parent companies and the importance of supporting cruelty free companies that are owned by cruelty free parent companies. Several times I have found a product that claims to be cruelty free only to then find out that they are owned by a parent company that does test on animals. It isn’t something that is talked about as often as it should be, and I really appreciate you bringing this issue to light!

question re: Thymes
Per their FAQ section of their website:
“DOES THYMES TEST ON ANIMALS?
We at Thymes do not test products on animals. We guarantee the safety of our products by using ingredients that have been used reliably for many years, along with effective amounts of preservatives common in cosmetics. These preservatives are non-toxic and non-irritating, helping to safeguard the quality of the products you buy.”

Not to mention that a shop near me which states they are ‘always cruelty free’ in their windows sells Thymes (as well as several other products that are not cruelty free imho per your list and another one I have bookmarked at home)

Have you had any communications with Thymes as I am interested in supporting them if what they say is true but if they are not telling the truth, I’ll stick with the wonderful cruelty-free & vegan companies you already have info on.

Thanks so much for your blog and for all you do to keep us updated and informed, I love it xo

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What is My Beauty Bunny?

My Beauty Bunny is an award-winning, top 10, cruelty free beauty, travel, health, lifestyle and fashion blog. We're here to help you find the best products NOT tested on animals!

Top beauty blog, My Beauty Bunny, focuses on finding the best in beauty from companies who do not test on animals. We are NOT a vegan blog, but we do have a vegan section. We are positive that once you go cruelty-free you'll never go back.

Founder & Cruelty Free Beauty Expert, Jen Mathews, is the President of social media and marketing agency, Top Tier Media. As seen in People Style Watch, Refinery 29, HuffPost Live, Shape Magazine, Fab Fit Fun, GQ, Teen Vogue and QVC. Founder of the Beauty Blog Coalition.