BB2 E55: How to Brand

Overview

In this Episode

The noun “brand” is simply how a company or individual is perceived. In other words, its reputation.

“To brand”, however, is influencing perception or how you are perceived.

This episode talks all about how to brand.

This is a HUGE topic and we won’t be able to cover everything about how to brand, but we’ll cover the basics.

Position

Define what you stand for
Define who you help
Define what makes you unique

Core Message

If you had a Ted Talk, what would it be about?
Create a one-liner (Simon Sinek: Start With Why; Chris Ducker: Building the Business of You; Pat Flynn: Smart Passive Income – Work hard now so you can reap the benefits later; Marie: The world needs that special gift that only you have)

Visuals

Visuals only work when you’re clear on the first two
Choose the fonts, colors, graphics style, and photography style you want to represent you visually
BE CONSISTENT – doesn’t matter what you choose; it matters that you’re consistent

Personality

Do more of what makes you uniquely you.
Funny? Smart? Quirky? Show more of that in your content
Angie Lee