Category: WebP

A version of this article was first posted on Jeremy’s blog. It was Jeremy’s idea to repost here to spread the good word about WebP and the performance benefits. Something he knows about as an author of an (upcoming) web perf book.We’ve all been there before: You’re browsing a website that has...

WebP, introduced by Google, is an image format meant for the internet. While this format has been around for half a decade and is now five years old, it has not risen to instant fame and is yet to gain universal acceptance. That said, WebP does have a lot of uniqueness to offer, especially regarding image size and comp...

They say a picture is worth a thousand words. But online, a picture can be worth a thousand kilobytes or more! HTTP Archive shows that images make up 64% of a web page’s total size on average. Given this, image optimization is key, especially considering that many users will abandon a request if it...