Chris Broders of Dark Seas and Emma White Pryor of Ron Jon. We have been hearing good things about Dark Seas.

Lawrance Quigley, a former designer at Oakley and Depactus, has owned Fishworks as a side project for 21 years. Now he is devoting more time to the brand, and it's growing with the salty apparel trend.

A Fishworks collaboration with Tady

Marshall Marumoto, Lance Varon and Greg Wade of Xcel

A special edition Dick Brewer board from Surftech

Steve Ward of O'Neill and John Vance of Surftech

Wylie Von Tempsky, Kyle Spencer and Dario Phillips of Slow Tide

A new Slow Tide rack

Dylan and Dustin Odbert of Ambsn

Charlie Anderson of Otis

Don Dyer of D'Blanc

Clayton Snyder of Vissla, Royce Cansler of Rusty and Marcelo Herrero of Dakine and Billabong

Vinnie De La Pena of Vissla and Mike Clancy of Dakine

Tristan Queen and Chad Foreman of Arcade

Paul Naude of Vissla and Mark Tinkess of Roark

Mike Matey of Reef and Jeff Glik of Glik's

Ron Abdel of Jack's, Kent Stevens of Cova, Karen Marvin of South Shore Paddle, and Meredith Burch of Cova

Surf Expo got underway Thursday in Orlando in what has been an interesting trade show season.

While large brands such as Vans and O'Neill attended, many other large apparel brands were not at the show, including Quiksilver, Hurley, Billabong, Volcom, and RVCA. We saw lots of retailers in attendance who told us they had more time to look for new brands to carry and to spend more quality time with some of the smaller brands they currently stock.

We saw several very busy booths including Salty Crew, Sun Bum, Olukai, Corkcicle, Stance and Vissla. Surfboard brands were also quite busy.

A theme we heard from several retailers is that they are on the hunt for the new, especially when it comes to accessories.

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