Quote of the Day With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content strategies in place. – Julia Hutchinson […]

With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content strategies in place. – Julia Hutchinson (Zemanta)

Slide Deck of the Day

Content Marketing Strategy
If you’re a consultant you should be using these channels to market yourself. (Jontus Media)

Marketing tactics should not be confused with marketing strategy. (Biznology)

Quote of the Day Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! – Lori Witzel (grow) […]

Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! – Lori Witzel (grow)

Quote of the Day While brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. They can leverage their built in audiences, writer networks, and ability to scale […]

While brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. They can leverage their built in audiences, writer networks, and ability to scale content production to create new revenue streams, and even develop highly evolved business models. – Paul Roetzer (PR 20/20)

Quote of the Day Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web. – Steve Rosenbaum (Huffington Post) Slide Deck of the Day Content Marketing Strategy What if publishers started renting content […]

Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web. – Steve Rosenbaum (Huffington Post)

Slide Deck of the Day

Content Marketing Strategy
What if publishers started renting content out to brands? (Digiday)

Tech and resources has leveled the playing field for marketers, are you taking advantage? (TopRank)

Creating badass content is one half of the battle. Getting it noticed is a whole other piece of the puzzle. (Marketing Land)

Here’s some great marketing conferences that you might want to attend in 2013. (iAcquire)

Your content could be better – run it through this checklist. (Hubspot)

VH1’s Smart New Branding Takes A Backseat To The Content. (Fast Company)

Quote of the Day Forming relevant partnerships is an age-old marketing technique that you can put to good use in your content marketing. By partnering up, you can reach new audience members. Partnering doesn’t always require you to find a match within your industry; all you need to share is a target audience. - […]

Forming relevant partnerships is an age-old marketing technique that you can put to good use in your content marketing. By partnering up, you can reach new audience members. Partnering doesn’t always require you to find a match within your industry; all you need to share is a target audience. - Mark Sherbin (Content Marketing Institute)

‘Which form of content marketing gets the best SEO boost?” and 11 other questions asked and answered. (Social Media Today)

Online display ads remain a crucial aspect to a successful marketing campaign and will only continue to become more important as time goes on. Here’s some steps you’ll need to take get good ROI on them. (Bizo)

Search Engine Marketing
Will legitinate search discovery now be ruined by personalized web search? (The Next Web)

Quote of the Day A site should not be able to auto-post a stub of another story and immediately outrank it in the world’s most popular and powerful search engine — that is a bug. – John Herman (BuzzFeed) Slide Deck of the Day Content Marketing Strategy GE’s strong move into content marketing has yielded […]

Quote of the Day Because content has become a primary focus point of all marketing and demand generation activity, in 2013 marketers will be tasked with managing a host of new software and service solutions for content creation, syndication and curation. – Jesse Noyes (Eloqua) Slide Deck of the Day Content Marketing Strategy There are […]

Because content has become a primary focus point of all marketing and demand generation activity, in 2013 marketers will be tasked with managing a host of new software and service solutions for content creation, syndication and curation. – Jesse Noyes (Eloqua)

Slide Deck of the Day

Content Marketing Strategy
There are several key ingredients that go into the process of creating high quality content. (distilled)

If you’ve been thinking about giving your website’s homepage a redesign you may want to check out these. (HubSpot)

Using Google Docs for helping out with SEO, social media and content tasks. (Boom Online)

The 18 minute “Connecting” documentary is an exploration of the future of Interaction Design and User Experience from some of the industry’s thought leaders. As the role of software is catapulting forward, Interaction Design is seen to be not only increasing in importance dramatically, but also expected to play a leading role in shaping the coming “Internet of things.” Ultimately, when the digital and physical worlds become one, humans along with technology are potentially on the path to becoming a “super organism” capable of influencing and enabling a broad spectrum of new behaviors in the world.

Netflix CEO Reed Hastings thinks he can win the video subscription war (The Verge)

Magazines are charging more for digital editions than their printed counterparts, ‘And that’s for tablet versions that are too often crappy afterthoughts.” – (readwrite play)

Brilliant: This guy turned his resume into an ‘Amaz-ing’ Amazon product page. (The Next Web)

Quote of the Day With such a range in tactics, content types, and ways to measure effectiveness, it can easily get overwhelming; particularly for B2B marketers just starting out. An important component of successful B2B content marketing (and B2B SEO) is in proper preparation and planning. – Derek Edmond (Search Engine Land) Slide Deck of […]

With such a range in tactics, content types, and ways to measure effectiveness, it can easily get overwhelming; particularly for B2B marketers just starting out. An important component of successful B2B content marketing (and B2B SEO) is in proper preparation and planning. – Derek Edmond (Search Engine Land)

Slide Deck of the Day

Content Marketing Strategy
Is your audience receptive to the kind of content that you’re producing? (Copyblogger)

Carol is kind enough to let you steal her editorial calendar so you can get your blog back on track. (Web.Search.Social)

Quote of the Day Publish where your audience is. Whatever outlet you choose – your own blog, a guest blog, a publishing platform – you must be aware of the audience present in that space and choose accordingly. – Susanna Gebauer (Jeff Bullas) Slide Deck of the Day Crap. The Content Marketing Deluge. from Velocity […]

Publish where your audience is. Whatever outlet you choose – your own blog, a guest blog, a publishing platform – you must be aware of the audience present in that space and choose accordingly. – Susanna Gebauer (Jeff Bullas)

Quote of the Day My biggest SEO win has been through content marketing. By creating almost 50 infographics, we were able to drive over 2 million visitors and 41,000 backlinks for under $30,000. – Neil Patel (treehouse) Slide Deck of the Day How SEO Blinded Me (Then Opened My Eyes) from Rand Fishkin Content Marketing […]

My biggest SEO win has been through content marketing. By creating almost 50 infographics, we were able to drive over 2 million visitors and 41,000 backlinks for under $30,000. – Neil Patel (treehouse)