The explosive use of mobile by consumers and businesses has resulted in a shift of traditional and digital marketing budgets to the highest conversion medium available -- mobile. Waterfall simplifies mobile execution for marketers in order to optimize customer engagement that results in a higher return on marketing spend. The budget shift has also led to significantly increased marketing budgets, with Waterfall experiencing explosive growth. Waterfall's platform and solutions are increasingly selected by leading Fortune 1000 marketers with evolving and advanced mobile marketing strategies.

With the acquisition, Waterfall will leverage Archer's solutions to power all varieties of mobile initiatives, including innovative video processing, real-time, rich-media message personalization, enterprise-grade messaging gateways, and secure, encrypted delivery capabilities. With the combined Waterfall and Archer platform, marketers can be assured that messages are personal and timely for the highest quality and most relevant end-user experience.

"By acquiring one of the original mobile marketing pioneers and its widely acknowledged leading team of mobile experts, we will further accelerate our market growth," said Matt Sechrest, CEO, Waterfall. "The acquisition is a natural evolution of our business as we actively select strategic partnerships and acquisitions to help our clients drive mobile customer engagement across the entire customer journey. The Archer team, its innovative approach to mobile messaging and partner ecosystem make this acquisition a perfect fit, and we look forward to building an industry powerhouse."

About WaterfallWaterfall is the evolution of mobile engagement and CRM. We empower brands, retailers and agencies to build meaningful relationships through mobile messaging. After ten years in the mobile space, Waterfall has become an industry leader, offering a best-of-breed software platform, an all-star team and a culture of constant innovation. With Waterfall marketers are able to clearly and effectively engage with the people who matter most: the customers.

Waterfall clients include 7-Eleven, ABC, Acxiom, American Eagle Outfitters, Anheuser-Busch, Constant Contact, Experian, Fedex, Microsoft, Neiman Marcus, Nuance, PETA, Pizza Hut, Starbucks, the U.S. Army and Western Union. Founded in 2005, Waterfall is headquartered in San Francisco, with offices in Atlanta, Austin, Boston, Los Angeles and New York.