Data Intelligence

Why ONEcount?

Activate audiences across all touchpoints in real-time

The Identity & Behavior Approach

ONEcount's customer data platform (CDP) couples DMP capabilities. Track unique visitor interactions across all channels, convert anonymous visitors to known, identified users. Three years of user history is appended to their new "known" status—retroactively growing your audience. No other system can do that.
Connect all marketing data and create behavior-rich user segments. Sync custom segments and improve campaign precision.

INDUSTRY AFFILIATIONS

Success Stories

Medical, consumer & B2B publishers

Frontline Medical Communications

As the industry’s largest medical communications company, Frontline turned to ONEcount to target banner ads in real-time at the physician level, list match against a unified audience database, provide consolidated advertiser and engagement reporting, implement global sign-on and content gating across 40+ websites and third-party platforms.

Foreign Policy

ONEcount was deployed as a single sign-on/ gating/ paywall solution across the publisher’s digital enterprise. All user accounts, including social log-ins, were captured in the platform and connected to a single user ID. Previously a user signing in via Google, Facebook, or on mobile and multiple web browsers were treated as four separate accounts, each with its own number of “free” page views.

NEWS

Smart Briefs, trends and best practices

ONEcount, the Audience Activation Platform, announced that it has been selected by Trib Total Media, the largest source of news and information in Western Pennsylvania, to identify, enhance and monetize its online audiences. In the print space, Trib Total Media publishes 1 daily and 14 weekly newspapers with a distribution of over 159k subscribers. Online,[…]

Data leakage is a growing concern among publishers as more agency programmatic ad buyers increasingly bypass publishers and use their own data to pull out publisher user data from ad exchanges at low to no cost. Audience data should be proprietary to publishers, but it’s not. Using ad exchanges programmatic buyers at agencies buy a[…]

ONEcount sprints into 2018 by announcing we are the only Customer Data Platform that executes multi-tactic campaigns coupled with cross-channel analytics. “ONEcount goes beyond the typical capabilities of a CDP by delivering what advertisers are really looking for,” said Sean Fulton, vice president of technology for ONEcount. “Advertisers want to reach across channels to connect[…]

The ONEcount/PostUp integration, which went live this week, allows customers to perform segmentation and list management in ONEcount, while maintaining PostUp’s audience development and e-mail distribution capabilities. All engagement data from PostUp campaigns is rendered in ONEcount, providing near real-time engagement reporting and segmentation across all of a marketer’s discrete silos. “PostUp’s integration with ONEcount[…]

Onboarding is the process of connecting a user record in a database with a live person on your web site or web applications. ONEcount refers to this as converting unknowns to knowns. First-party onboarding means identifying web visitors using your own internal databases, such as your circulation, webinar registrations, e-newsletter databases, etc. Third-party onboarding means[…]

“When I think about what we’ve been learning in the time spent with advertisers and publishers, it’s that the importance of reaching people and not cookies is really starting to become something that people are seeing true value around…so the success that we’ve seen on mobile is beginning to solve problems of how you can[…]

The announcement this week that Krux is being acquired by Salesforce doesn’t mean that media companies using the Krux platform will suddenly have access to Salesforce’s suite of identity-based relationship management tools. In fact, if history is any guide, the announcement means Salesforce will be using Krux’ behaviorally-based DMP platform to bypass media advertising and[…]

Everyone has heard of retargeting—serving ads to people who visit your website after they leave. These ads appear on a variety of other sites around the web, keeping your brand in front of your bounced site visitors in an attempt to bring them back. But not everyone knows about Audience Extension, which is a technique[…]

The Apple Developer Conference last week included the announcement of a new feature to the Safari browser that incorporates machine-learning technologies to block tracking pixels that are used by most advertising technologies—Intelligent Tracking Prevention, or ITP. This new feature is designed to “protect” Safari users from behavioral data collection by advertisers. The way it works[…]