Why Speed is Now Your Most Important Feature and How Kinsta can Help You

This is a sponsored post written by Kinsta. The opinions expressed in this article are the sponsor’s own.

As marketers, we do everything in our power to attract more traffic to our website – from using SEO to get more from Google and paid advertisements on social to large scale A/B tests to increase our conversion rates. New sites in our niche pop up daily while we try to keep our hard-earned SERP positions.

Amidst this raging battle for clicks, we tend to forget one of the most important factors: our website’s speed. Site speed is directly connected to conversions, yet few websites optimize it, even though you can shave seconds off with a few simple tricks.

Why is Website Speed so Important?

Google keeps a fair amount of its ranking algorithm under wraps, but we do know that they’ve made page speed a small but significant part of their system. This makes website performance crucial for reaching the highest Google rankings.

SEO benefits aside, site speed has a positive influence on user experience. E-commerce websites see increases in sales due to decreases in load times.

If page speed has such an obvious, measurable impact, why is it in the relegated to the sidelines?

Today, 26.4% of websites are WordPress based. WordPress is extremely SEO friendly due to its core code and numerous plugins that enable you to fine-tune settings. WordPress, however, has no control over the speed of your site.

Kinsta is a managed WordPress host that uses the latest technologies to help websites become blazing fast. Just like amazing plugins like Yoast SEO can boost your SEO efforts, Kinsta can supercharge your site speed.

Kinsta has been designed from the ground-up for marketers and enterprise customers who spend time and money on SEO, content marketing, and advertisements. These companies should be able to focus on their core business and core strengths. They shouldn’t have to worry about slow load times, 502 errors, and other hosting issues.

Now they don’t have to.

How Will Kinsta Improve Your Website Performance?

Website hosting consists of two areas: hardware and software. Kinsta chose—and created—solutions which are optimized for WordPress and the needs of our customers across the board.

On the hardware side we choose Google Cloud Platform to be our server provider. This gave us the benefits of the world’s largest network. Google Cloud servers are powerful, customizable, and can scale to virtually any size.

On the software side, our system has two important features: LXD and PHP 7. LXD is the backbone of our architecture. It is a container system made by Ubuntu, the same company that creates the operating system on our servers. This tight integration gives us amazing benefits that place Kinsta above the crowd.

A few of those benefits include:

Automatic scaling

Complete site isolation

Backups without server overhead

Redundancy

Containers per site

What does this mean for you? A website that runs smoothly with maximum uptime in a backed-up environment that receives the highest possible protection.

Among other technologies, PHP 7 will give you the most visible benefit. PHP 7 usually brings a two-fold increase in site performance over the previous PHP 5.6 out of the box. In addition, it decreases server load (processing and memory) which means it increases uptime and stability as well.

Page load times after switching to Kinsta:

Our primary goal is to make your websites perform better, but that doesn’t stop us from making sure you get a great user experience in the process. We’ve focused a lot on giving you the tools you need to get the job done better and faster.

Our user-friendly dashboard allows you manage all your sites from one convenient location. We’ve built in analytics tools for you to monitor traffic, visits, requests, and more on a site-by-site basis.

Make Your Site Faster Today

If your online business is important to you it is time to start focusing on site speed. Kinsta will make a significant different out-of-the box and will give you the tools you need to fine-tune your site even further. Take advantage of our free website migration feature and make your site faster today!

Image Credits

Featured Image: Image by Kinsta. Used with permission.All in-post photos by Kinsta. Used with permission.All screenshots by Tom Zsomborgi. Taken April 2016.