Four years ago this week, we launched the first version of Niice (known internally as Vanilla Niice). Since then we’ve learned a lot about how creative teams of all shapes and sizes collaborate, and the common problems we all face.

The creative process is a conversation, and when creative projects fail it’s rarely due to a shortage of ideas or talent; it’s because communication breaks down. This makes sense when you consider that all of our communication tools were designed for words, not pictures.

We believe there's a need for a tool that’s designed for free-flowing, creative discussions; that enables us to present & critique our ideas in a visual way without having to be in the same room at the same time, or even the same timezone.

That's interesting, so getting in touch with press and saying "we've been featured on Product Hunt" makes it more newsworthy? I really suck at all that kind of stuff... I'd rather design a new feature than write a press release, which leads to us having a bunch of cool stuff nobody knows about :D

That's fair feedback, and pricing is always tricky. We have to make a living, but it's up to us to ensure the functionality is worth the price of entry. For folks who spend hours putting together boards for presentations, Niice is a huge timesaver, but if that's not a painpoint for you then you're not going to get the same value.

It's up to us to keep increasing the value of the product so it's worth upgrading to more people, but don't worry... you'll always be able to use it for free too :)