Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.

Media monoliths : how great media brands thrive and survive

"Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." "Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading."--Jacket.Read more...

Abstract:

This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest broadcasters, newspapers, Magazines and Press Agencies from around the world.Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Features extensive interviews with top media bosses and editors around the world to get to the heart of how to succeed in one of the most rapidly changing and dynamic types of business today." Bangkok Post "A rather snappy account of the world's leading media brands." Marketing "Explores the marketing strategies that have enabled brands like CNN, The Times, MTV and Vogue to thrive and survive." www.brandrepublic.co.uk "Excellent survey of the world's dominant media brands... Tungate selects the 20 most influential conduits across broadcasting, newspapers, magazine and information providers, and offers a succinct but informative overview of their past and present and suggests the factors which established their success in what is undoubtedly a brutally competitive arena." adbrands.netRead more...

<http://www.worldcat.org/title/-/oclc/61260187#Review/-1092670324> a schema:Review ;schema:itemReviewed <http://www.worldcat.org/oclc/61260187> ; # Media monoliths : how great media brands thrive and surviveschema:reviewBody ""Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." "Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading."--Jacket." ; .