Information integration is a leading aim for many supply-chain managers. Although the benefits of successful information integration are desirable, the barriers are quite daunting. Our study benchmarks the current status of information integration in supply chain management using indepth case study methodology at five channel positions. The study reveals two main dimensions to information integration: connectivity and willingness. We discuss both of these dimensions’ implications for managers and academics and provide prescriptive direction where research and development should be channeled to facilitate information integration success.