"What we're getting louder about is our software capabilities, and our monitoring and management strategy, and taking that to the cloud, and taking that to channel partners," said APC channel executive Katie Boeh.

The Hewlett Packard Enterprise second quarter incentives include up to $11,000 on a new logo, 33 percent off 3Par Renewals, and up to $575 for Gen10 ProLiant DL385 Smart Buys , said HPE North America Disty leader Gary Gammon.

At XChange Solution Provider 2018, NetApp executive Jeremy Hall talks about how customers are willing to give up features and better performance of converged infrastructure in favor of simpler hyper-converged solutions.

"We're constantly evolving our programs and offers to figure out how partners can add value in ways they may not have done before," said APC by Schneider Electric's Jarrad Morelli, at the XChange Solution Provider 2018 conference.

The data center maintenance provider is using a new marketing campaign to highlight its engineering talent and services expertise. The company is working with BMC to deliver predictive maintenance via machine learning.