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This is a „self-diagnostic“ questionnaire. You receive points for each answer. Use the following summaries to interpret your sales communication level based on the number of points you receive.

Less than 40 points: You are an ambitious company with intentions to expand internationally, but your sales performance and team knowledge is low. You might use or want to use best practices in sales but need external consulting to implement a productive sales system. Your internal sales communication is quite limited, and the team is not yet on board to get sales results. The English level of your team is also limited, with a limited or no language strategy that includes sales communication and networking. Your team quite urgently needs a “knowledge boost” “language boost” and “motivational boost” to improve international sales.

40-70 points: You are an ambitious and quite successful company with international scope, but your sales performance and team knowledge needs to improve. You use some ‘tried-and-true’ sales strategies but want to keep updated and keep sales growing through system readjustments and improvements. Your internal sales communication is functional but not great, and some sales are supported by your team but it could be a lot better. Take a second look at your answers. Depending on your scores for individual questions, you can decide a mix of language, motivation, and knowledge training in your international sales strategy.

70-90 points: You have been a successful international company and want to stay ahead of the game. Your sales team is motivated and most employees help to drive sales. You use some ‘tried-and-true’ sales strategies but want to keep updated and keep sales growing through system readjustments and improvements. Your internal communication is working well, but could be improved, and your external communication in sales is done with some accuracy and fluency in English. Take a second look at your answers. Your team can benefit from a primary focus on language, motivation, or knowledge development in international sales, and a secondary focus based on need.

90 or more points: You are an established international company with a history of innovation and large sales volume. You know exactly what you need because it is part of a comprehensive strategy that includes language and multiple-layered communication. The results only confirm your suspicion that your team would benefit from a primary focus on language, motivation, or knowledge development in sales.

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Beantwortet

Vorgemerkt

Frage 1 von 10

1. Frage

How long has your company existed?

We're in the founding process

We’re in the first year

2-5 years

5-10 years

More than 10 years

Frage 2 von 10

2. Frage

How large is your dedicated full-time sales team?

No specific full-time person

1-3 full-time salespeople

4-10 full-time salespeople

More than 10 full-time salespeople

Frage 3 von 10

3. Frage

What is the industry you are selling in? (Choose One)

Professional Services (Legal/Financial/Architecture/Coaching/PR/Agent/Consultant/etc.)

Technology – Software/Hardware

Energy (petroleum/wind power/etc.)

Media/Communications

Health/Medicine

Biotech/Medtech

Fintech

Publishing

Education

Insurance

Aviation

Logistics

Manufacturing

Culinary/Food Service

Frage 4 von 10

4. Frage

How fast is your company expanding internationally?

We have not expanded internationally but plan to soon

We have a few international customers

We have a few key customers in other countries

We sell in multiple markets already and are rapidly moving into more markets

We have functional sales operations in at least four international markets

Frage 5 von 10

5. Frage

How much money have you made in sales within the last year?

We have not yet made any sales

€1 – 10,000

€10,000 – 100,000

€100,000 – 1,000,000

Over €1,000,000

Frage 6 von 10

6. Frage

What is the general knowledge level of your team about your sales/fundraising strategy?

I don't know

Very little knowledge in general

Most of the knowledge and ideas are from the CEO/Founder

We discuss our strategy often and find ways to get new customers/leads together

All staff are trained, give input, and do their part to implement the sales strategy

Frage 7 von 10

7. Frage

What sales theories/approaches do you already use in your company?

Challenger

Buying Facilitation

Buyer Empowerment

FAB

SPIN

AIDA

Open plan selling

Consultative selling

Strategic selling

Transaction-based selling

Partnership-based selling

Seven Steps

We use our own approach

Frage 8 von 10

8. Frage

How much emphasis on sales can be found in your company’s internal communications?

The team rarely discusses sales, it is mostly handled individually

We work together on some sales projects but communication could improve a lot within the team

We have an internal communications system for sales that the team understands but doesn’t really adopt

There is an internal communications system in place to drive sales and it works but needs some improvement

Our internal communications are working very well to drive sales, and only slight adjustments are in our future plans

Frage 9 von 10

9. Frage

How much emphasis on sales can be found in your company’s customer/prospect communications?

Only the sales and marketing people do this

We work together with salespeople on some sales projects, but the attitude towards sales is that it’s generally someone else’s job

Members of the team network and capture leads but not very often, even though they are on-board to support sales

Members of the team generate leads, listen to customers, and pitch our product in a way that excites listeners, but this can be improved or connected more closely to our sales strategy

Members of the team generate leads regularly, network constantly, can pitch as well as answer various questions about our product/company, and have an enthusiastic attitude toward driving sales

Frage 10 von 10

10. Frage

What is the general level of English spoken at your firm?

Only a few people speak English, we mostly speak a different language

Everyone speaks English but our working language is a different language

Most employees speak English and we offer courses but these do not include language for sales and marketing

English is our company language, but over 50% of employees aren’t native speakers

English is spoken fluently by all, and employees are given sales communication training