News shifts from traditional to technologic

IN AN AGE WHEN PEOPLE ARE TRAVELING FASTER AND FARTHER THAN EVER…MORE AND MORE PEOPLE ARE USING MOBILE TECHNOLOGY TO GET NEWS ON THE GO.

<SOT: Gerald Whittington, Senior Vice President of Elon>

I HAVEN’T SEEN A T-V NEWS PROGRAM IN YEARS.

SENIOR VICE PRESIDENT OF ELON…GERALD WHIT-ING-TON…IS PART OF THE GROWING NUMBER OF AMERICANS WHO ARE NO LONGER TUNING IN TO GET THEIR NEWS.

INSTEAD OF TURNING ON THE T-V…WHIT-ING-TON BOOTS UP HIS COMPUTER TO GET THE LATEST HEADLINES.

<SOT: Whittington>

I CAN GET IT WHEN I NEED IT…WHERE I CAN GET IT EASILY.

IN FACT…ACCORDING TO THE PROJECT FOR EXCELLENCE IN JOURNALISM’S 20-11 STUDY…NEARLY HALF OF ALL AMERICAN ADULTS CHOOSE TO GET THEIR LOCAL NEWS FROM MOBILE DEVICES, SUCH AS CELL PHONES AND TABLET COMPUTERS.

BUT NOT EVERYONE IS ON BOARD WITH THE SHIFT FROM TRADITIONAL NEWS TO THE TECHNOLOGIC.

LOCAL YOGURT MANAGER MACKENZIE BROWN SAYS THE SHIFT LEAVES MUCH TO BE DESIRED.

<SOT: Mackinzie Brown, Manager of Local Yogurt>

IT’S TAKEN THE PLACE OF ONE-ON-ONE INTERACTION.

DESPITE THE RISE IN MOBILE APPS AND ONLINE NEWS SOURCES…BROWN SAYS SHE WILL CONTINUE TO GET HER NEWS FROM THE T-V.

<SOT: Brown>

I’M OLD SCHOOL AND NOT TECH SAVVY. IT’S JUST THE WAY I WAS BROUGHT UP.