Travel package design is an important weapon for travel agencies to improve competitiveness. In this study, we present a novel approach for travel package design. We first use a questionnaire to understand customers’ interests. Then we employ frequent itemset mining to identify common components in the questionnaire that are favored concurrently by customers. The discovered frequent itemsets are good candidates for travel package design. The results are valuable for travel agencies in Taiwan.

論文英文摘要：

Travel package design is an important weapon for travel agencies to improve competitiveness. In this study, we present a novel approach for travel package design. We first use a questionnaire to understand customers’ interests. Then we employ frequent itemset mining to identify common components in the questionnaire that are favored concurrently by customers. The discovered frequent itemsets are good candidates for travel package design. The results are valuable for travel agencies in Taiwan.