Reaxxion Is Closing

I’ve decided to close Reaxxion after approximately nine months of operation. Traffic has not grown to a level that allows the site to financially sustain itself. We have not been able to consistently surpass 250,000 page views a month.

I take full blame for the site’s commercial failure. The writers and editor did a great job trying to achieve my vision of what Reaxxion should be, but in spite of that, the growth did not occur. I attribute this failure to creating the site from a spontaneous idea (in response to gamergate) instead of developing it organically based on an actual need. The fact the gamergate continues to be successful and influential in other communities shows that I did not even provide a substantial need to the audience it was intended for.

The success of my own blog, my books, and Return Of Kings comes from fulfilling strong needs that my audience demanded of me, but Reaxxion did not start from the community; it started almost out of impulse. I broke my own rules when launching it, as you can see below from my general business philosophy:

Many of the writers you saw here will be published on Return Of Kings in the future. I thank them all, including the site editor Matt Forney, for putting out great work. We all learned quite a few things from working on Reaxxion and hope that you enjoyed our run.