Transform Your Business

IQVIA Orchestrated Customer Engagement (OCE) is a solution that connects sales, marketing, medical and other functions to help life sciences companies transform to a new orchestrated commercial model.

Orchestrate Customer Touchpoints

It supports customer-facing roles such as sales representatives, MSLs and KAMs with functionality that goes far beyond traditional CRM and marketing automation. OCE provides unmatched mobile access, advanced intelligence and digital marketing capabilities that enable brand marketers to run sophisticated multi-channel campaigns and the field to trigger compliant non-personal touchpoints.

Technology Purpose-Built for Life Sciences

OCE is built on best-in-class industry standard platforms such as Salesforce, Amazon, Box, Heroku and Mulesoft - fully integrated and purpose-built for the specific needs of life sciences.

IQVIA has also developed unique capabilities for intuitive consumer-grade user experience, AI-enabled recommendations and seamless integration with your other data and applications.

IQVIA’s Orchestrated Commercial Ecosystem

OCE is part of an integrated commercial ecosystem that enables you to manage the end-to-end process of customer engagement. This is built on a foundation of rich data and insights and includes capabilities such as Master Data Management (MDM), Commercial Data Warehouse, Performance Management, Sales Operations tools, Content Management and Compliance.

Customer Perspectives

White Papers

Orchestrating Customer Engagement

For commercial sales and marketing teams in life science companies, virtually everything has changed -- from who they address, to the channels they use, to the information they have available in planning their approach and measuring their success.

Additional White Papers

Orchestrated Customer Engagement
Orchestrated Customer Engagement offers life sciences companies an unparalleled opportunity to overcome one of the most difficult challenges the industry is currently facing.