'Net Features : SMXhttp://www.websitemagazine.com/content/blogs/posts/archive/tags/SMX/default.aspxTags: SMXenCommunityServer 2008 SP2 (Build: 31104.93)Conference for In-House Search Marketershttp://www.websitemagazine.com/content/blogs/posts/archive/2009/04/27/conference-for-in-house-seo-s.aspxMon, 27 Apr 2009 13:43:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:8181Pete Prestipino2http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=8181http://www.websitemagazine.com/content/blogs/posts/archive/2009/04/27/conference-for-in-house-seo-s.aspx#comments<p>Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer Third Door Media announced
<b><a href="http://www.inhousesemexchange.com"> In-House SEM Exchange</a></b>, a search engine marketing conference dedicated to in-house SEOs.<br />
<br />
The In-House SEM Exchange, sponsored by Microsoft Live Search, addresses the most pressing issues faced by attendees.
These in-house SEM folks will actually define the topics discussed during the
event through a pre-event survey.
&quot;In-house SEOs will benefit from the safe haven of this event so that we can share openly, get input from people who have been through their challenges and get several solutions from a room full of people who understand the unique challenges of in-house
SEO,&quot; said Duane Forrester, Senior Program Manager, SEO - Microsoft/MSN.<br />
<br />
<i>The In-house SEM Exchange will happen on June 4th, 2009 following Search Marketing Expo - SMX Advanced in Seattle, Washington, June 2-3.</i><a href="http://www.inhousesemexchange.com/"><br />
</a></p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=8181" width="1" height="1">seoppcpaid searchsemsearch marketingSMXsearch marketing expoorganic searchsmx seattlesearch engine marketingsmx advancedSMX West on the Horizonhttp://www.websitemagazine.com/content/blogs/posts/archive/2009/01/27/smx-west-on-the-horizon.aspxTue, 27 Jan 2009 16:20:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:7337Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=7337http://www.websitemagazine.com/content/blogs/posts/archive/2009/01/27/smx-west-on-the-horizon.aspx#comments<p><b><a href="http://searchmarketingexpo.com">Search Marketing Expo</a></b> (SMX) West is fast approaching (starting on February 10, 2009) at the Santa Clara Convetion Center. More than 50 educational sessions and keynotes, networking activities and presentations make this a must-attend event if you&#39;re aiming for Web success. <br /><br />While many companies are tightening their financial belts, it is increasingly important to attend these type of industry events to ensure your success in these often difficult times -- and when the economy turns around. Even if you don&#39;t opt for the All Access Pass, prospective attendees could also opt for an Expo Pass, which enables them to participate in more than 30 presentations, or the Networking Pass, which offers an opportunity to network with individuals from more than 600 companies.&nbsp; <br /><br />I&#39;ve outlined a few sessions I think everyone should attend at SMX, from first timers to seasoned Internet professionals.<br /><br /><b>Day One:</b><br />Technical SEO Issues for Developers<br />Local Search Marketing Tactics<br />Search &amp; Reputation Management<br /><br /><b>Day Two:</b><br />Search Engine Friendly Web Design<br />Advanced Landing Page Strategies<br />Tapping Into Image Search<br /><br /><b>Day Three: </b><br />Up Close With Google AdWords Quality Score<br />Advanced Keyword Research Tactics<br />Productivity Tips For The Busy Search Marketer</p>
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</p><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=7337" width="1" height="1">seoSMXsmx westsearch marketing expoRecommended SMX Sessionshttp://www.websitemagazine.com/content/blogs/posts/archive/2008/01/30/Recommended-SMX-Sessions.aspxWed, 30 Jan 2008 15:21:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:4256Administrator0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=4256http://www.websitemagazine.com/content/blogs/posts/archive/2008/01/30/Recommended-SMX-Sessions.aspx#comments<p>Search Marketing Expo (SMX) just announced its current list of conference
sponsors, exhibitors and partners. A few Website Magazine staffers will be at
the event in late February so I thought we&#39;d give you a run down of what we
think are the must attend sessions in case you have not set your schedule yet. I
won&#39;t personally be in attendance but if I were to be there I would split my
time between networking and the following sessions:</p>
<p>On day one, keynotes aside (which should always be a must attend),
<a href="http://searchmarketingexpo.com/west/2008/full_agenda.shtml#qualityscores">
Decrypting Quality Scores</a> with Andrew Goodman,
<a href="http://searchmarketingexpo.com/west/2008/full_agenda.shtml#copywriting">
Copywriting for Search Success</a> with Heather Lloyd-Martin and Jill Whalen,
<a href="http://searchmarketingexpo.com/west/2008/full_agenda.shtml#onlineretail">
Online Retail &amp; Blended Results</a> with Liana Evans would all be worthy of your
attendance.</p>
<p>Day two looks as though attendees choices will be tough with
<a href="http://searchmarketingexpo.com/west/2008/full_agenda2.shtml#friendlyweb">
Search Engine Friednly Web Design</a> and
<a href="http://searchmarketingexpo.com/west/2008/full_agenda2.shtml#landing">
Landing Pages &amp; Multivariate Testing</a> running concurrently in the morning.
<a href="http://searchmarketingexpo.com/west/2008/full_agenda2.shtml#reputation">
Reputation Monitoring &amp; Management Through Search</a>,
<a href="http://searchmarketingexpo.com/west/2008/full_agenda2.shtml#searchads">
Search Ads &amp; Behavioral Targeting</a> and if you really want to geek it up, I
would recommend completing your day with
<a href="http://searchmarketingexpo.com/west/2008/full_agenda2.shtml#usergenerated">
SEO &amp; User Generated Content</a>.</p>
<p>The final day features an interesting sounding session in
<a href="http://searchmarketingexpo.com/west/2008/full_agenda3.shtml#industrial">
Industrial Strength SEO</a> with speakers Martin Laetsch of SEM Director and
David Roth of Yahoo.&nbsp; The
<a href="http://searchmarketingexpo.com/west/2008/full_agenda3.shtml#analyzing">
Analyzing the Competition</a> session also has some great speakers including
Jake Baille of STN Labs.</p>
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<a href="http://smxwest.com">
<img src="http://websitemagazine.com/images/blog/smx-west.gif" border="0" height="84" width="200" alt="" /></a></p><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=4256" width="1" height="1">SMX