Nick Nanton, Esq, The Celebrity Agent and personal branding expert, asks businesses if they have made it to “It Depends” Status.

Orlando, Fla. – August 9, 2010 – Co-founder of the Dicks and Nanton Branding Agency and best-selling author, Nick Nanton, Esq., recently published an article on his website http://www.DicksNantonAgency.com, explaining how being able to say “It Depends” to your clients means that you have the knowledge and confidence in your abilities to be able to offer multiple solutions to a problem.

The article, titled “Personal Branding: Have You Made It to ‘It Depends’ Status,” explores how businesses can become the “go-to” expert in their industry by having the knowledge and confidence to say “It Depends” to a client’s problem, and then guiding them to make the correct decision to solve the problem. The piece includes the following excerpt:

Many of our clients are experts in their field and are offering their expertise on their particular niche to those who don’t have the same amount of education and training, etc. Many of them have used personal branding to brand themselves as the go-to expert in their field.

As many of us get comfortable in our line of work, surrounding ourselves with people who have similar interests, and who work in the same industry – we sometimes forget that there are so many people out there that don’t know anything about the intricacies of what we do – even the things that we think are common knowledge. When people seek your advice, they are looking for you to cut through the clutter and solve whatever problem they may have.

Nick Nanton and business partner, JW Dicks, are two of America’s leading experts on using personal branding to build a business. They emphasize building a personal brand, and the importance of online and offline marketing to their clients and give them strategies to expand their business in the current economy.

Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University.

Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol.

Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen.