WWF Shares Ambitious New Goals in Times Square

As the holiday season rolls around, WWF will encourage a path toward a sustainable, healthy future for animals and people at a new level: the largest digital billboard in Times Square. Images of the world’s most beautiful and vulnerable species and places will move across an eight-story tall screen for one minute every two-to-three hours.

WWF’s work is focused around six key areas: forests, oceans, freshwater, wildlife, food and climate. By linking these areas, we leverage our unique assets and direct our resources to protecting vulnerable places, species and communities worldwide.

We would like to thank Google for generously securing the prominent space and helping us show that together we can ensure nature’s ability to provide—for the sake of every living thing.