It’s not enough to just make healthy food choices for our children. We have to get them excited about healthy food like fruits and vegetables so that they establish lifelong healthy habits. That’s why UnitedHealthcare and Sesame Workshop have come together to produce a 30-second public service announcement (PSA) entitled “Eat a Rainbow.”

The segment, which features Dr. Reed V. Tuckson, Senior Medical Advisor to the United Health Foundation, and Sesame Street’s Abby Cadabby, encourages children to eat food that comes in a variety of colors: oranges, bananas, blueberries, green beans and tomatoes. By including all the colors of the rainbow, children can have fun while learning how to have a balanced diet. The PSA is part of Healthy Habits for Life, a partnership between Sesame Workshop and UnitedHealthcare that includes bilingual (English/Spanish) educational materials that encourage children to eat healthy and help parents make fruits and vegetables fun for their children.

To learn more about the work Sesame Workshop and UnitedHealthcare do to make sure children grow up healthy and happy, click here.

According to the Center for Disease Control and Prevention, childhood lead poisoning is considered the most preventable environmental disease among young children, and yet it is one of the most common environmental health problems for American children under the age of six. That’s why UnitedHealthcare and Sesame Workshop partnered to provide parents with helpful prevention information, encourage lead testing and share tips to help families stay healthy. Read More

Last night Sesame Workshop held its 10th annual benefit gala. At the gala, which was hosted by Elmo and The Daily Show‘s Jon Stewart, President Bill Clinton and UnitedHealthcare were honored for the work they do on behalf of children’s health and education across the globe. The above video, an extended look at the history and global mission of Sesame Workshop, was featured, as were performances by the Sesame Street Muppets™ of “We Are the World” and the Sesame Street classic “sing.”

To learn more about the global mission of Sesame Workshop, click here.