Worldwide Contacts

White Papers

White Paper Download

The Rising Importance of Customer Data Privacy in a SoLoMo Retailing Environment

Industry Point of View

Retailers have a never-before opportunity to get to know their customers better, but this great opportunity has created a great data privacy challenge. While customers are sharing a good deal of personal information, and retailers are readily acquiring it, it's imperative that businesses create a sound privacy plan to instill trust in customers and protect their sensitive, private data. EKN's latest report, The Rising Importance of Customer Data Privacy in a SoLoMo Retailing Environment, details the steps you can take to successfully manage customer data security and privacy, and still provide value.

Turn on JavaScript in your browser. Then refresh this page to see the form.

Yes, I would like to opt-in to receive occasional emails from SAS and its affiliates about SAS events, free white papers, special offers on training and publications, etc. All personal information will be handled in accordance with the SAS Privacy Statement.