THIS IS CRAZY – OVER 50% OF ONLINE SPEND IS WASTED. HERE’S A FIX… This Is Crazy – Over 50% Of Online Spend Is Wasted. Here’s A Fix… “Half the money I spend on advertising is wasted; the trouble is, I do not know which half.” Remember this quote by famous...

THE FIVE DEADLY HABITS OF FAILED ANALYTICS PLATFORM SETUPS The Five Deadly Habits of Failed Analytics Platform Setups and How To Avoid Them The company had just made a major investment in a new marketing campaign. But was it working? That was, literally, the...