SearchCap: The Day In Search, March 20, 2007

Below is what happened in search today, as reported onSearch Engine Land and from other
places across the web:

From Search Engine Land:

Google Officially Releases Plus Box Feature AgainThe Google Blog finally announced the Google Plus Box feature that we have been reporting on since last year. In fact, this is not the first time we had confirmation from Google on the plus box. Matt Cutts of Google wrote about it on December 9, 2006 after several of…

Google Launches Pay Per Action AdsGoogle announced a limited U.S. only beta for a new service they are calling Pay Per Action ads. Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action; for example, an advertiser can decide…

SMX Advanced 2007 Seattle: Agenda Now PostedI’ve now finished the agenda for our first Search Marketing Expo conference, SMX Advanced, happening in Seattle this June 4 and 5. The show is aimed at the intermediate to advanced search marketer. I’ve posted to the SMX blog about it now, but I’ll share what I said here as…

Toilet Humor From Google AdWords CAPTCHA We descend now into Beavis and Butthead territory, but a reader sent this in, and it gave me a chuckle for the same reason it did him. When signing up for AdWords, he was presented with a CAPTCHA code — an image of letters that you enter to prove…

Eric Schmidt Interviewed On Entrepreneurship, Management & MoreIinnovate has an excellent interview with Google’s CEO, Eric Schmidt. He discusses many topics around the theme of entrepreneurship and management but also touches on other topics during the 20-minute interview. One point Danny and I found interesting from the interview was how he replied to the question on “what…

Search Arbitrage: Web Blight Or Brilliant Marketing Strategy? Few words in the online marketing world raise more diverse opinions than the single word “arbitrage.” Be warned before you say it in mixed company. The reactions will range from vehement cursing to shrugged shoulders to sly smiles. Everyone has an opinion; some are based on facts; others on…

Google Offers ‘Themes’ For Personalized HomepageThere’s a flurry of activity in the newly invigorated personalized homepage category. Within the past two weeks all the major competitors have made announcements. First, AOL launched MyNetscape, followed by the release of “universal video widgets” on Pageflakes. Then the new MyYahoo launched. Yesterday Netvibes unveiled “Coriander,” its next product…

Yahoo Pushes oneSearch To Most Mobile PhonesYahoo’s oneSearch for mobile phones, previously only available on a select few devices, is now available for more than 85% of all web-enabled mobile phones. “We’re really redefining what search is for the mobile phone,” said Lee Ott, director of Mobile Web for Yahoo. Yahoo oneSearch for Mobile 2.0 is…

President Jimmy Carter To Welcome Google Atlanta At Open HouseGoogle Atlanta is holding an open house for their new office on Thursday, March 22nd. President Jimmy Carter is scheduled to be giving the welcoming remarks. In addition, those invited will be given a tour of the office and meet with Google engineers and sales executives….

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