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Dole Fresh Revamps Sales, Marketing Team

WESTLAKE VILLAGE -- Dole Fresh Vegetables, a subsidiary of Dole Food Co. Inc. here, has made additional organizational changes to its marketing and sales staff.

December 2, 2007, 07:00 pm

WESTLAKE VILLAGE -- Dole Fresh Vegetables, a subsidiary of Dole Food Co. Inc. here, has made additional organizational changes to its marketing and sales staff.

Wilfred Chang was named sales strategy manager for Canada while Daniel Ivanciw has been appointed Eastern U.S. sales strategy manager, both of whom will work in partnership with consumer marketing, account marketing, and the sales and broker teams to provide analysis, selling strategies and tools to ensure the division exceeds annual sales and profitability targets.

Ivanciw has held strategic account and business development positions with Information Resources and ConAgra Foods.

In addition, Daryl Johnston is now Dole’s director of alternate channels, for which he will lead the development of c-stores, dollar stores, drug, club, and military for both the fresh vegetables and fresh fruit divisions. Johnston joined Dole over 10 years ago and has served in numerous capacities, including regional sales manager, national accounts director, and new business director.

Kathy Williams has also been promoted to Wal-Mart team director, where she will have oversight and lead all retail sales functions. Williams joined Dole over seven years ago, beginning in Dole Fresh Flowers as Wal-Mart national account manager before transferring to the Dole Fresh Vegetables approximately two years ago to assume duties in a similar capacity.

Meanwhile, Tifanie Norton has been promoted to Wal-Mart replenishment team manager and will be overseeing all of the replenishment activities for Dole Fresh Vegetables and the associated Wal-Mart account team.

In the nine years since joining Dole, Ms. Norton has served in numerous capacities, including accounts payable clerk, lead accounts payable clerk, sales allowance coordinator, Wal-Mart replenishment analyst, and Wal-Mart replenishment analyst team leader.