Pescanova stand Conxemar 2018

A Street Market that stands out between +700 booths at the fair

Conxemar, world’s second biggest frozen seafood trade fair, has witnessed a huge change in Pescanova’s booth marketing strategy. We revolutionize the stand concept creating a traditional market experience, designed to be used for the next three years in the world’s most important exhibitions.

Year:

2018

Labels:

Emporia Gold Award 2018 for the best removable and reusable stand design

With a 200m² surface and an external structure, the Street Market remains to the Mercado de la Boquería in Barcelona. This stand becomes in a unique showroom-market that will be remembered by thousands of visitors (+35,000).

On the ground floor of the stand, the public has the opportunity to taste dishes made with the different product lines marketed by the company. They are shown in different food corners carried out to the maximum detail and we can find them surrounding all the social area. These corners are named Tapeo, Toque a Mar, Sushi and, of course, Rodolfo, the name of Pescanova’s well-known prawn line. The large area of tables in the middle of the stand becomes a meeting point for business and gastronomy. On the mezzanine floor there are private zones for important meetings isolated from the hustle and bustle.

This year 2018 has been marked by Rodolfo’s return, the endearing shrimp that has been with us every Christmas for decades. The stand reinforces the campaign launching in the media with an exclusive product stand, several 3D corporeals (the giant one stands out in the centre of the booth), interactive screens and much more.

In a few words, this is one of the most transcendental projects executed by Promueve. We have taken Pescanova to the next level, surprising every visitor with the design of an experience never seen before in this field. We love brands!

Related projects

Newsletter

If you don´t want to lose the best experiential marketing, subscribe to our newsletter

Name *

E-mail *

I agree that my personal data will be stored and used for the distribution of the PROMUEVE HIRU S.L. newsletter in accordance with the privacy policy.I agree to receive information about PROMUEVE HIRU S.L. in accordance with the privacy policy.

Basic information on data protectionData processing responsible:PROMUEVE HIRU, S.L..Purpose:To process and manage your subscription to our newsletter service and the sending of the relevant electronic communications about the products and services of the company and/or companies belonging to its business group.Lawful basis:Data subject’s consent.Recipients:Your data shall be shared with The Rocket Science Group LLC., a company headquartered in the USA which runs the MailChimp platform through which we manage delivery. This company operates under the EU-US Privacy Shield Agreement, which means that the transfer of your data to it is covered by Art. 45.1 of Regulation (EU) 2016/679.Rights:To access, rectify and erase data, as well as exercise other rights, as explained in additional information.Additional information:You can find additional and more detailed information on data protection in the Privacy Policy section.

* Required fields.

Contact

Get involved, connect with us and you will see everything in yellow.

Name *

E-mail *

Message *

Yes, I accept the processing of my data according to the Privacy Policy.

Basic information on data protectionData processing responsible:PROMUEVE HIRU, S.L..Purpose:To address the queries, requests for information, registrations to job offers or selection processes received.Lawful basis:Data subject’s consent.Recipients:We will not transfer your data to any third party except under legal obligation.Rights:To access, rectify and erase data, as well as exercise other rights, as explained in additional information.Additional information:You can find additional and more detailed information on data protection in the Privacy Policy section.