On 20 January, South Korea opened its doors on a smart new store

In our last newsletter we said we would be continuing with our push in 2014 to open new stores, as well as strengthen our brand awareness through shop-in-shop concepts with dealer outlets.

So, we are excited to announce the first new store opening of the New Year – in South Korea.

The smart looking store opened on 20 January in the capital city, Seoul. The store showcases a range of A2B ebikes, including the Alva+, Octave, our portable, foldable ebike the Kuo, as well as the award winning Shima.

Other markets are working on similar branded or shop-in-shop concepts for launch this year, including Spain, Russia and Canada.

We look forward to great success with the fantastic new store in Seoul.