This demonstrates how to create an application that is completely self-contained and is drag-and-droppable/relocatable. Frameworks, PlugIns, and Resources are embedded in the .app bundle, thus avoiding the need for installers and avoiding issues like dll-hell. There is also a quick demonstration on how to enable Universal Binary building at 15:46. Though done in the context of OSG, these are general Mac OS X concepts and suitable for anybody doing development on Mac OS X. (17:12)