Arcade Fire's new single, "Reflektor", and its rollout plan, has inspired a segment on the baseball channel MLB Network. To thematically honor "Reflektor"'s 9/9/9 campaign-- releasing the single at 9 p.m. on September 9-- the network produced a piece analyzing the significance of the number nine in baseball history. It aired on September 9, as well. The band licensed the track to be used in the segment; according to MLB, they're "currently the only media outlet licensing the song."

The piece, which can be watched below, points out how in baseball there are nine players on the field, nine batters on a lineup card, and nine innings in a game. It explores Hall of Fame icons like Ted Williams and Reggie Jackson, who wore the number 9, and more. The program also features visual allusions to "Reflektor". "Reflektor" will be used on the MLB Network until September 23.