Event Management

European Games set to reach 500 million viewers, with Olympic qualifiers and European championship events in the programme

International Sports Broadcasting (ISB), the host broadcaster for the Minsk 2019 European Games, said it had reached agreements in more than 106 territories on 28th January, with 150 days to go to the Games.

The organisers of the multisport megaevent say the agreements with top broadcasters in Europe, sub-Saharan Africa and New Zealand will enable them to reach more than 500 million viewers.

“This is excellent news not only for the success and longevity of the European Games, but especially for the athletes, who deserve to have the biggest possible viewership while competing at Europe’s premier multi-sport event,” said European Olympic Committees (EOC) President Janez Kocijančič.

“We look forward to welcoming the world to Minsk this summer, be it in person or via our strong network of broadcasters.”

The second edition of the European Games runs from 21-30 June in the capital city of Belarus.

More than 4,000 athletes will participate in 15 sports: 3x3 basketball, archery, athletics, badminton, beach soccer, boxing, canoe sprint, cycling, gymnastics, judo, karate, sambo, shooting, table tennis and wrestling. Eight of these will act as qualifiers for the Tokyo 2020 Olympic Games, while four sports will also count the Games as their official European championships.

ISB is set to produce an estimated 500 hours of live coverage and daily highlights over ten days of competitions plus Opening and Closing Ceremonies.

The company was established in 1996 by Manolo Romero, former Managing Director of the IOC’s host broadcaster, Olympic Broadcasting Services (OBS) and has served as the host broadcaster for seven Olympic Games, six Paralympic Games, numerous World Championships, World Cups and continental Games.

“We are very pleased with the agreements reached so far and expect to announce a number of other key deals soon,” Romero said. “Our ultimate target is more than 120 rights holding broadcasters and we are confident that we will achieve it.”