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Tag Archives: new media

Chris Pirillo, one of Ustream’s earliest adopters and most prolific broadcasters, was recently covered by none other than the internationally renowned BBC News. Darren Waters, official BBC News tech blogger @ dot.life, pens an entry matter-of-factly entitled “In praise of Pirillo” which it then – matter-of-factly — goes on to do. Thanks to Pirillo, Ustream.TV is now also a BBC News worthy entity – thanks Chris!

The entry ostensibly celebrates Chris’ 1000th YouTube posting as a jumping point to delve into the innovative, multi-point models Chris has employed to self-publish and distribute content online. The Ustream community is lucky enough to follow Chris’ entrepreneurial adventures everyday on both his Ustream channel and his own site, Chris.Pirillo.com

The entry runs through many of the developing hallmarks of successful video content distribution in the new online world, including long-tail sensibilities…

“My model for publishing video on YouTube is not to have seven people watch one video but to have one person watch seven videos.”

… interactivity, especially of the real-time variety…

“During live broadcasts viewers can leave comments that appear live on screen and are later embedded in the YouTube video.”

… multi-point distribution and social networking…

“He has a blog, a Twitter feed, the YouTube channel, a live channel and is one of the most networked people imaginable.

… which all leads to a groundbreaking formula for success in the new media world:

“Audiences for his YouTube videos are in the hundreds and in total more than 668,000 people have watched them. But it’s not about the size of the audience it’s about the strength of the community… Pirillo talks to his audience in a way that mainstream media – the BBC included – is only beginning to understand.”

Chris Pirillo is an instructional example of utilizing Ustream as a critical component of an overall media brand building. Social media platforms like Ustream.TV are lowering the barriers for distribution on many fronts, so you can concentrate on what you do best: producing compelling content.

As the bottlenecks of limited distribution break apart in the new media age, it’s possible for anyone for anyone to become the next Chris Pirillo. That is, content producer as owner and entrepreneur. Marc Andreessen — founder of Netscape, serial entrepreneur, angel investor and overall really smart guy –- intelligently writes at length about the emerging new media entertainment industry as “Hollywood Rebuilt in Silicon Valley’s Image”, and the attendant “producer-as-entrepreneur” filling its ranks. Both entries are great, detailed reads for anyone seeking to become the next Chris Pirillo of (fill in your passion here).

So go ahead and let Ustream.TV do all the heavy lifting for you, so you too can produce the type of content that will find you in the BBC News; the online edition, of course!