Blackberry prices down by 27% in India

BlackBerry-maker Research in Motion today slashed prices of its handsets by up to 26 per cent as it looks to grab a bigger share of the smartphone market in India.

“RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices,” RIM India Managing Director Sunil Dutt told PTI.

While the price of entry-level model – Curve 8520 – has been reduced by over 18 per cent to Rs 8,999 from Rs 10,990, the price of Torch 9860 has been reduced by over 26 per cent to Rs 21,990 from Rs 29,990 earlier.

The retail price of Curve 9380 and Curve 9360 has been reduced to Rs 16,990 and Rs 18,990, respectively. The handsets were earlier available for Rs 20,990 (Curve 9380) and Rs 19,990 (Curve 9360).