Given that most people, I’m not just talking business people, use email every day, it makes sense that the benefits of email marketing are pretty damn positive. After all this is an inexpensive marking strategy that will reach your target audience directly in...

Many may think that email marketing is a non-runner, especially since the new GDPR rules kicked in. This is not the case; email marketing can work for you. Okay, your mailing list may have been severely depleted after sending out numerous ‘opt-in’ emails with less...

In the frenzied run up to May 25th we’ve all been focused on trying to get ‘opt-in’ consent from all those on our existing mailing lists. Many of us are going to find our lists severely depleted in the coming days. So how do you go about building your newsletter...

Are you cashing in on the benefits of email marketing, or do you think it’s not worth the effort? If you’re not one of the many businesses who are reaping the benefits of email marketing campaigns perhaps this post will help you to see what you can get out of good...

It is crucial for all businesses to have an online presence these days, and that includes restaurants and cafes. Give your restaurant stronger online presence with a vibrant website filled with credible content and great images. Add to this strong social media...

How to engage your reader in 15 seconds – and keep them interested! It’s a well known fact that in general you have less than 15 seconds to grab someone’s attention. Whether it’s your blog post, newsletter or mailshot, here are 10 ways to engage your reader in 15...