Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

How is it ever a good idea to post changes directly to Bing without any way to review the change? In addition, after importing and automatically posting I then have to re-download the account to see the changes that were just made. This requires more time than the old import function and is dangerous, as I have to post live campaigns before I can see whether or not I actually want to run them.

Without any way to turn off this new "improved" functionality, I am now required to handle all imports with csv files which is slower than the old import method. You took a feature that wasn't broken and "improved" it by making it useless.

How is it ever a good idea to post changes directly to Bing without any way to review the change? In addition, after importing and automatically posting I then have to re-download the account to see the changes that were just made. This requires more time than the old import function and is dangerous, as I have to post live campaigns before I can see whether or not I actually want to run them.

Without any way to turn off this new "improved" functionality, I am now required to handle all imports with csv files which is slower than the…

At the minute the invoices contain two part-days (first and last), but are broken down by Campaign. So it's impossible to reconcile the invoice amounts to spend. Which in turn makes it very difficult to invoice clients.

Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

Also, Google does not do this. They do not drop words like this.

Here's the reply back from Bing that this is as intended.
{startquote}

I have received a reply from our technical team. They have informed me that this behavior is expected from exact match keywords. I did push back several times to ensure this was accurate information as even I am surprised by this.

The team explained that Exact match can also match to search queries that are minor variations of the keyword. These are considered close variations. Close variant search queries can include singulars, plurals, abbreviations, misspellings, punctuation, accents, stemming, reordered words, synonyms, paraphrases, implied words, and same search intent. ?

In this particular case, the matches fall under 'same search intent'. People searching for 'sticky toffee pudding' on Bing, have the same search intent as 'buy sticky toffee pudding online': {endquote}

This needs to stop - this is not the way to get volume - it's causing the results of clients to degrade and we spend too much time having to chase negatives that we should never have to be adding.

Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

I've noticed that when you set the Ad Schedule you still have to go in and set the remaining time in the day to a default of 0% for the ad show at default bid, otherwise by Bing assumes the ads are not to scheduled to run at all. This seems like a design oversight.

There is no possibility to monitor the size of audiences in an account over time. If the account is based on remarketing, it is very usefull to be able to get the audience insights because this can be determinative for the performance of your account.

To be able to see data in clients' accounts on a daily level, further back than the last 30 days helps. This would be extremely helpful to be able to see trends for days of the week/weekends - 30 days isn't always long enough to establish a trend. It seems pretty rudimentary to me; Google Ads manages it!

Past imports for geo specific campaigns for clients show that Bing will add at a state level if it cannot match up to a geo target from Google. This can cause thousands of dollars to go to geographic areas where our clients CANNOT be.

I do not have a specific customer facing location. I work from home but mainly travel to customers at their home or place of business. This means I have the option in my Bing places of putting my home address (customers should not visit this address), or hiding my address which places a pin in a map at a fairly random location in my city which is also not accurate. For businesses like mine (there must be plenty) it would be more useful to have the option to show an area that I cover. Or just show a map of my city but don't drop a pin into a random spot unrelated to my business in any way.

I do not have a specific customer facing location. I work from home but mainly travel to customers at their home or place of business. This means I have the option in my Bing places of putting my home address (customers should not visit this address), or hiding my address which places a pin in a map at a fairly random location in my city which is also not accurate. For businesses like mine (there must be plenty) it would be more useful to have the option to show an area that I cover. Or just show a map of…

We don't have specific words in our URL that we can always use for RLSA - for example people who have reached an accommodation page with 4 slashes. We want to make RLSA lists based on the depth of the website; so URL contains one slash or 4 slashes.