Category: Tom Webster

On February this year, PodcastOne released the findings of studies they conducted on advertising national consumer brands. The company, chaired by Norman Pattiz, carried out this research on the second half of 2016. The aim of the study was to identify the impact of podcast advertising on different brand products and services.

Edison Research conducted three studies in the last half of 2016 –on behalf of PodcastOne. They included unrecognized and recognized brands. According to the results of Edison Research, the brand recognition didn’t affect the impact of podcast marketing.

The target market expressed more willingness to buy from all the brands. The report that PodcastOne released shows that more than 7% of the podcast audience mentioned a specific grocery brand pre-campaign. This went up to 60% post-campaign.

Norman Pattiz is a renowned entrepreneur in the U.S. He is the founder of Westwood One, which is a leading media company. The firm offers sports entertainment, traffic programming, and news.

Aside from Westwood One, Norman also established Podcast One, a successful advertising agency. He was the company’s chief executive officer until last year. In the course of his career, Norman Pattiz has received several awards, including the Giants of Broadcasting Award.