“We have always felt comfortable about the Tommy Hilfiger brand’s affinity with Gujarati consumers. People from Gujarat travel a lot to the United States and must have seen this brand in all its grandeur, hopefully carrying back positive brand imagery,” said Shailesh Chaturvedi, CEO, Tommy Hilfiger Apparels, India.

The store is spread over 1,500 square feet and showcases classic sportswear with contemporary details. The interiors reflect the youthful and energetic image of Tommy Hilfiger product lines. The look replicates the neoclassical architecture of Tommy Hilfiger’s freestanding stores worldwide and will feature men and women’s collections.