Why you need to protect your logo

4 reasons why you need to protect your logo

by Small Business Logos

Updated: Jan 9, 2018 Published: Oct 5, 2012

Your product is the very essence of your business, and is therefore invaluable to you as a business owner. If the service you provide is worth selling, then unfortunately it may be attractive to imitate, so you should protect your logo as soon as possible to defend the brand your customers know and love. Here are four very good reasons why you should act now.

It can happen to small businesses

As a small company, you may think there is no need to protect your logo, and that it is unlikely you will experience trademark or copyright theft because your business is less prominent than others that offer your service. However, in reality, that may be exactly why you’re targeted. Someone looking to establish a competitor service, while your business is in its infancy, may capitalise on your vulnerability.

All logos are eligible

If you’re asking the question, ‘Is my logo eligible?’ then the simple answer is ‘yes’. Any logo or creative mark that includes artistic elements or design, not just straight text, is legally entitled to be protected under trademark or copyright law.

Protect your logo and it could save you money in the long run

If you don’t protect your logo and someone attempts to infringe upon your content, the trademark and copyright body your logo is registered to will come to your aid and ultimately save you money. Their protection will help you to stop a third party before there is a need to start a potentially expensive legal process.

It doesn’t take long

You should protect your logo as soon as possible. It is straightforward, quick, and at the end of the process you will feel secure knowing you have the protection you need to guard your brand, should a third party attempt to imitate it. Don’t let this important task get overlooked.