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Africa Channel Marketing Content on the Cloud

Los Angeles-based The Africa Channel is currently using WCPMedia Services’ cloud-based media management platform in marketing content to broadcasters, streaming services and other distribution outlets worldwide.

The Africa Channel recently launched a production arm, TAC Studios, to produce original lifestyle programming about contemporary African life, and to market its existing library of premium content. The WCPMedia Services platform allows TAC Studios to set up secure virtual screening rooms to share content with current and potential customers.

“Our customers are able to log in and enjoy a high-quality experience on their desktop, tablet or mobile device,” said Bill Admans, technology consultant to TAC Studios. “The quality is equivalent to watching shows on a streaming service, for example."

TAC Studios' clients include broadcasters, streaming services and VOD operators in Africa, Europe, Australia and the United States. Its current lineup of programming includes the lifestyle series Africa Everywhere, the food show Africa on a Plate and the adventure reality series First Time Africa.

Admans said that TAC Studios selected the WCPMedia Services platform because its intuitive design made it easy to deploy and operate. “Setting up screening rooms to match the individual needs of our customers is fast, efficient and easy,” Admans said. “We can upload shows and the associated metadata quickly, and without overburdening our resources.

The platforms Swiss bank level security was another essential ingredient. “It’s a secure screening environment,” Admans said. “We can feel comfortable sharing our content. The platform gives us full control over our marketing. We know who is viewing our content, where and when.”

“WCPMedia has been very responsive in helping us determine our needs and in training our staff,” he said. “As an operation with customers around the world, we also needed a partner who can support us 24/7.”