Programma

Company and Marketing Strategy: Partnering to Build Customer Relationships

Marketing Strategy in recessionary Periods

‘Current Value’ modification and pertinent microeconomic issues

Definition Of Marketing

Part 2- The Different Approaches To Marketing

Production Orientation Sales Orientation The Marketing Concept Marketing Management The 4ps: The Marketing Mix o Product or Service o Price o Promotion o Distribution Reletionship Management Internal Organisational Analysis: Strengths And Weaknesses External Organisational Analysis: Opportunities And Threats Key Success Factors Product Life Cycle o Birth o Growth o Saturation o Senility o Death Distribution And Service Delivery Trade And The Global Economy Trade And The Global Economy The Role Of International Trade In Economic Development, Sustainability And Growth Openness And Productivity The World Trade Agreement (Wta) 1994 The Role Of National Exhibitions In Promoting Export Trade Organising And Managing National Exhibitions The Role Of International Exhibitions In Promoting Export Trade International Trades Associations And Their Likely Contribution To National Export Initiatives Some International Trades Associations And Their Function; Bilateral Trade Agreements: Their Merits And Demerits The Winning Factors In Bilateral Trade Agreements.