Why I think it’s important to include children and youth in businesses. 

When I will be the CEO of a company, I will make a system only to
monitor businesses’ advertisement to see if they respect child and human
rights. It’s important to be loved by children because they
represent the generation who will provide the care you need in old
age. Also, they need to know from an early age their rights and
their opportunities.

Companies have a big impact on society and of course, on
children. Nowadays it’s getting more and more important to care
about your customer. P&G, for example, makes lots of
humanitarian campaigns and thinks all the time about children
worldwide. This year, they distributed more than one million
sachets of purified water for the people who’s recovering from
Typhoon Haiyan. The campaign P&G children’s safe drinking
water made me understand that this company really cares about
people.

Businesses are very important because they make a connection
between adults and youth. They have to learn the business
principles for children to know how to create positive impacts
for them. As I said before, maybe in first or second world’s
countries you can’t see the immediate difference, but in
countries like Pakistan, Philippines, Senegal, Ethiopia and Peru
the impact can be huge. First of all, through advertisements,
businesses can make people aware of child rights. Secondly, they
have to engage children and adolescents with business and make
them understand why even business people are good people.

In general, even it pollutes, business has a good impact in
people’s life. They educate children because they can provide
books or pay for education; even in developed areas they are
study grants given by companies. They can provide food and water
(especially when natural disasters happen) and trainings to
prepare youngsters for the future. Why? Because they are the
people who’ll take jobs in the company (jobs which are also
provided by companies).

The main benefit of taking care of children in your business is
the awareness you create for your company. For example, Coca-Cola
Company is a role model for companies from all over the world.
They made a campaign to unite people from India and Pakistan and
to made them forget while taking a coke, the problems between
these two countries.

So, in conclusion, in order to make children feel part of the
community, businesses should contribute to a stable and
sustainable business environment, continue to invest in learning
and recreational projects for children and adolescents. They
should also consider the price so that children can purchase
products easier. Because children represent the next generations,
companies should take care of them. They should include child’s
view in their advertisement, because kids see things better and
easier than adults, so why don’t take this as an example? We need
to develop the next generation of talent!

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Voices of Youth (VOY) was founded in 1995 as UNICEF’s online place for young people to learn more about issues affecting their world. VOY was recently redesigned for a more modern youth audience and is now the go-to place where you can know more, learn more and do more about our world! You can share your thoughts and opinions with thousands of people from all over the world. You can also discuss social issues such as Education, Environment or Violence and Conflict and inform yourself about HIV/AIDS, Health or Human Rights.