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Everything is going digital. Just think of all the little computer chips that surround us — in our phones, TVs, CD players, watches, appliances, cash registers, even thermometers and blood pressure cuffs! Computerized “whatever” is standard in the United States today. …

The secret to Victoria’s Secret’s 84-page Fall Look Book is less skin and more fashion apparel. While this is sure to disappoint fans of the company’s lingerie-clad supermodels, the Columbus, OH-based cataloger/retailer is hoping the book boosts sales of …

NEW LISTS
MAIL ORDER GIFT BUYERS
The more than 3.4 million households in the Mail Order Gift Buyers file include consumers who have purchased gifts through catalogs or other mailed offerings.Cost: $70/MSelects: state, SCF, zip, age, income, gender, credit card, …

New York–Teen apparel cataloger and media company Alloy and its teen research company, Y-Access, announced the launch of AlloY-Access Reports. The reports offer marketers, media, and analysts information about industry segments relative to the Generation Y demographic from a database …

While consumer catalogers have long accepted cooperative databases, many of their business-to-business brethren have stayed on the sidelines. Some are skeptical about the effectiveness of the co-ops as a source of highly targeted prospects, while others fear that by joining, …

Catalog
Marketing manager, business-to-business
Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a catalog is responsible for day-to-day marketing, creative, and operations for one or more catalogs.
Duties: Carries profit and loss responsibilities …

Dodgeville, WI-based Lands’ End named Terry Janes the director of finance and administration for its Corporate Sales division and promoted Doug Eklund to treasurer of the company. Eklund is a seven-year veteran with Lands’ End, most recently serving as treasury …

New York–The Association for Interactive Media’s Council for Responsible E-mail released its “Guidelines for the Practice of E-mail Merge/Purge.” AIM says the guidelines should provide e-mail marketers with greater mailing efficiency and list owners with safeguards to protect …

Madison, WI—Business-to-business software cataloger Sonic Foundry has entered the consumer arena. Throughout the fall it will mail 500,000 copies of a 16-page catalog featuring consumer versions of its professional software tools, which enable users to produce their own compact disks …