mCommerce to help double europe’s online retail sales

Europe’s online retail sales will double between 2013 and 2019, according to new research from Mintel. Internet sales are expected to increase an impressive 100% from 2013 to 2019.

In 2014 alone, European online retail sales will surge 17% to reach €193 billion, equivalent to around 7% of all European retail sales (19 countries, excluding Russia.)

And m-commerce looks to be bolstering growth in e-commerce according to Mintel’s exclusive European research, as shopping via a smartphone has now reached 41% of internet users in the UK; only Italy records higher levels of smartphone shopping at 44%. Elsewhere in Europe, smartphone shopping stands at 28% in France, 33% in Germany and 40% in Spain.

Meanwhile, 35% of internet users shop via a tablet in the UK, while on the Continent shopping via tablets ranges from 23% in France and Germany to 26% in Spain and 32% in Italy.