Saw this and totally got it! A bit like the experience maps I’ve seen, Darius Contractor (currently growth engineer at Dropbox) has formulated the Psych Framework, which maps the experience of a user. TL:DR: Every element on the page adds or subtracts emotional energy and inspiring users is as important as reducing friction. Awesome!

Council leaders have announced a £25 million ‘cycling strategy’ for Southampton. Most of the money will go towards improving cycling infrastructure and will include the introduction of ‘cycling freeways,’ with the aim of enabling cyclists to get from one side of the city to the other via a continuous route.

Watch the video to learn more. Every employee at the company is being given an iPhone equipped with new apps designed in collaboration with Apple and IBM in a bid to enable them to think not only mobile-first, but eventually mobile-only. Fantastic idea!

Keval Baxi, Codal’s CEO was recently interviewed by BizCastHQ on what it takes to run a successful business. Keval shares what he thinks a company should spend most of their time on in order to grow rapidly.