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INVESTING IN THE FUTURE MEANS INVESTING IN TOP-NOTCH PRODUCT DATA

Here’s a truth that continues to grow in impact: to keep pace with the speed of business, reaching customers online is critical. To power a successful eCommerce initiative, high-quality product data is key, because it:

Improves your web storefront’s navigation. The more information about various product attributes you provide, the easier it is for customers to find your products. Providing a comprehensive list of product fields facilitates browsing and searching, and increases visibility of your products online.

Creates a compelling customer experience. Accurate and comprehensive product information means your customers can be confident that they’re buying the exact item they need. This, in turn, guarantees fewer returns, mix-ups, and lost profits. When you provide a smooth purchasing experience, customers will return for repeat purchases, and continue to choose you over competitors.

When businesses build their eCommerce presence on the strong foundation of high-quality product data, they see increases in customer engagement, conversion, and sales. The industry has created a solution that equips distributors with standards-based, comprehensive, up-to-date product data and marketing content directly from your manufacturer trading partners: IDEA’s Industry Data Warehouse (IDW). The IDW is serving over 8,000 distributor locations and has the resources you need to power up your eCommerce efforts.