We are vivid storytellers, form-makers and thinkers with 30 years of combined award-winning design experience. We are a boutique design studio with a proven record of successfully transforming businesses through strategic thinking, creativity and innovative solutions. In particular, we offer specialized design and content development for luxury brands and high-end hospitality and residential offerings.

Penny’s focus on research, branding and creative form-making allows her to transform ideas into effective design solutions with style and precision. With a focus shifting between overall project goals and specific details, Penny oversees creative direction while managing the unique branding needs of each Tenderling client.

Founding Tenderling in 2004 for personal creative projects, Penny has spent the last decade growing Tenderling into a full-service design studio with long-lasting client relationships. Prior to Tenderling, Penny worked for ReVerb Studio and Ogilvy & Mather’s Brand Integration Group in Los Angeles—working on brands such as Motorola, Yahoo!, Mattel and Neutrogena. In addition, she has taught typography courses at California Institute of the Arts and Otis College of Art and Design.

A native Texan, Penny holds a MFA in Visual Communication from California Institute of the Arts and a Bachelor of Journalism from the University of Texas at Austin.

Before Tenderling, he was Creative Director at ReVerb Studio in Los Angeles where he provided the creative vision for the firm. He was also the Associate Creative Director at Ogilvy & Mather’s Brand Integration Group contributing to brands such as Motorola, Mattel and Lionsgate.

James holds a BFA in Visual Communication from California Institute of the Arts.