What on earth does “Welcome to the social” mean? It sounds like some kind of existential marketing campaign thought up by someone meditating in an isolated log cabin on a steady diet of rats and cockroaches. How can Microsoft even attempt to try marketing their Zune music player with this?

Obviously, this “social” aspect really comes down to sharing your music over wireless is about the only thing social about the Zune. Of course, if you can get around the DRM. Then labels can decide which songs can be shared if at all. This leaves you with: no friends.

Steve Jobs of Apple fame of course gives us an excellent quote on how to properly share (via engadget via Newsweek):

I’ve seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable