Sketches | Case Studies | Thoughts

Category: Events

As I said at this time last year, I can’t believe it’s been so long since I’ve updated! I have a lot of content that I want to start sharing here, and definitely more regularly. First up: the booth I designed for Phone2Action’s presence at the Consumer Electronics Show, also known as CES, presented by the Consumer Technology Association.

For our booth this year, we had a very large space, and decided to do something a little unusual—the structure itself is actually in a shape of a lightning bolt. This provided additional space for the screens and for lounge space.

The design elements of the booth are fairly simple—colors and design elements from our brand, our vision statement, and a brief explanation that viewers could quickly grasp from afar (“digital grassroots advocacy”).

We also created a large photobooth with a custom graphic frame so that viewers could take a selfie after taking action on a campaign to support innovation.

This was the most nontraditional booth I’ve ever designed, and on the tightest timeline (design turnaround was less than five days)—and everyone was really happy with how it turned out.

On Monday, February 17th, design legend Louise Fili gave a lecture at the Corcoran. I was one of the lucky hundred or so who registered before it filled up and was absolutely thrilled that I would be able to attend. And Louise Fili did not disappoint! She gave a comprehensive overview of her career and selected works, and it was really interesting to see her development as a designer. She shared some great insights into the industry as a whole, in particular the restaurant industry—which was really interesting to me seeing as that is the industry I currently work with.

A couple of my favorite insights that she shared:

“Never depend on one type of client and never wait for the phone to ring.”

“Design for yourself in order to find your voice.”

Sometimes you have to act like a therapist to convince your client to make a necessary change

There were so many other great insights she shared that I wish I had written down.
Here are a few of her favorite works that I particularly admire:

It was a pleasure to be able to attend Louise Fili’s lecture; she is such an inspiration!