Urge Alliance Launches First Gay Site

MIAMI—Urge Alliance, which promotes itself as “a diverse and dynamic viral community where you can select what you want to see and how you want to see it,” has launched its first site targeting gay men: LatinosJerkingOff.com. According to Urge founders Armand Baron and Rick Cuban, the new website features amateur straight men masturbating in intimate settings.

Federico Selastraga directed the scenes especially for Urge.

“There is no doubt that the last decade in porn was the ‘reality’ decade, and now customers want and need something different,” Baron said. “Federico brings this to the table in his own voyeuristic style. He films from desire, and that makes the content real and intimate.”

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Baron also said all the models are true amateurs, never having appeared on-camera before.

“No porn stars over here,” he said. “We’re even going as far as to claim all [of the models] were video virgins. We thought working with newbies would pose a challenge, but Federico assured us that it was easy and fun.”

Cuban said remaining true to the niche in which the site exists was of paramount concern as Urge began developing the content.

“This is precisely the type of project we want to be involved with,” he said. “You gain customer retention by making sure you stay loyal to the niche. The way you do that is by delivering precisely what you advertise; staying precise with the parameters of the content. That’s the way to play.”

LatinosJerkingOff.com is part of the UrgeCash affiliate program. According to Ailon Gamboa, an affiliate relations representative for the program, the company discovered something surprising about the Latino masturbation site while beta-testing.

“What pleasantly surprised us was discovering the real opportunities Urge was going to create in marketing the site to women,” he said. “It seems women also like watching straight males masturbate, and why not? These are good-looking, well-endowed men in a very intimate situation. I think women can also appreciate that.”