Using SiteCatalyst, the Washington firm can let its 350 clients see and respond to user behavior and preferences that influence the performance of online marketing initiatives.

For example, the metrics analyzed will let hotels gauge the class of rooms are being booked. TIG clients can also monitor the popularity of hotel sites between different geographic locations and track correlations between booking levels and calendar-related factors like seasons, days of the week or time of day.

TIG Global will use SiteCatalyst 12, the most recent iteration of Orem, UT-based Omniture's analytics product.

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