Thought it deserved it's own thread, please leave my testicles alone if you disagree, I like them.

In a late breaking story SmartHouse News has been able to confirm that PAL markets including Australia and the UK will get a PS3 price cut on July 12th.

The Managing Director of Sony Computer Entertainment in Australia, Michael Ephraim, has confirmed that a PAL market announcement will be made on July 12 2007 regarding price cuts to the PAL market PS3.

It is expected that the PAL market Sony PS3 models, which are among the most expensive in the world, will be cut by as much as 17%. This will bring the Australian model down to $829.00.

No, it's not. The author is just looking at the US pricecut and expecting the same in PAL. Correct me if I'm wrong, but he's not citing anyone from Sony on that.

This is old news. Reports and Jack Tretton have suggested it will be a value-add, not a pricecut.

We don't know for sure, but he seems fairly convinced:

The Managing Director of Sony Computer Entertainment in Australia, Michael Ephraim, has confirmed that a PAL market announcement will be made on July 12 2007 regarding price cuts to the PAL market PS3.

No, it's not. The author is just looking at the US pricecut and expecting the same in PAL. Correct me if I'm wrong, but he's not citing anyone from Sony on that.

This is old news. Reports and Jack Tretton have suggested it will be a value-add, not a pricecut.

In a late breaking story SmartHouse News has been able to confirm that PAL markets including Australia and the UK will get a PS3 price cut on July 12th.

The Managing Director of Sony Computer Entertainment in Australia, Michael Ephraim, has confirmed that a PAL market announcement will be made on July 12 2007 regarding price cuts to the PAL market PS3.

I don't think PS3 will go properly mainstream until it's at least £299. I suppose retailers could effectively make it £300ish by bundling some extra's with the console like they have with the 360 recently.

If they have a quote from Sony saying "an announcement about pricecuts", I'll believe it, otherwise I think it's the author's embellishment. Sony confirmed an announcement, but probably not specifically about pricecuts. They've been careful not to say it'll be a pricecut specifically..Tretton very carefully avoided saying that yesterday. And a publication with its finger closer to the pulse - MCV - has reported it'll be value-added bundles in all likelihood.

I don't think PS3 will go properly mainstream until it's at least £299. I suppose retailers could effectively make it £300ish by bundling some extra's with the console like they have with the 360 recently.

Originally Posted by spwolf

enough for what? It has beeen selling pretty good in PAL countries...

"Pretty good" isn't that good compared to the runaway success that was the PS2 in most PAL countries.

Didn't MS refund the poor bastards who paid out full price for an XBox on day one?

Why should i lose £75 after 3 freaking months?
Screw you Sony. SCREW YOU

Where i live MS gave away 2 free games + a controller (or 1 free game + a controller or 2 free games, something like that atleast) to the people who had bought a Xbox before their pricedrop. MS dropped the price like 1-2 months after the launch tho, and the drop was about $200.

Where i live MS gave away 2 free games + a controller (or 1 free game + a controller or 2 free games, something like that atleast) to the people who had bought a Xbox before their pricedrop.

It was the same in the UK, though the games were from a list of mostly first party titles that you didn't want. (Not that bad in the end, actually, though anyone who'd already bought the games they wanted from the list was shafted...)

Not enough, really. £300 would bring it into line with US prices taking account of VAT at current exchange rates. Although if retailers maintain the same amount of discounting they're currently offering off MRP, they could be selling it for £300.

The original Xbox dropped price less than a month after it initially launched by 200 or 300 euros and they sent stuff out to early purchasers. This is a longer time frame and a smaller drop so I think you guys aren't getting anything extra if you already have one.

Sony needs to make a drop to align prices with the US ($500) / JPN (50,000 yen) prices and an adjustment for the exchange rates.

I would guess that since they announced the original European price at 599 euros back in May of '06 and didn't launch until a year later, that they could have launched at a lower price but didn't because they didn't want to do another preemptive price drop.

The PS2 famously launched at $300 and £300. This is a great step in the right direction, and it has dropped a psychological price barrier for a lot of people, the major retailers are still charging £425 (by bundling crap Blu Rays).

I think online retailers will be able to sell it in the £319 region, or at least bundle a first party game.