Brand America star is waning – WPP’s Sorrell

Thursday, October 24, 2013 - 03:07

Oct. 24 - As Merkel seeks answers over allegations of US phone tapping, and with memories of US political bickering still fresh, WPP’s CEO Sir Martin Sorrell gives us his verdict on the health of Brand America.

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And if you were up Brian strategists. For a bomb on for the US right now. Quite as -- head in New York Times this morning over this latest medical -- -- story on the back of all the shenanigans that have gone on before that. Well I I think I think my head would be in my hands or not far away from my hands and it festival we have the Snowden. Privacy issues and -- -- has ramifications beyond the political. To how consumers feel about privacy and now online companies feel about privacy then you have. The the congressional crisis that deficit crisis. And then you have further revelations -- I think. They didn't seem to stop we had it with the French. With Fred CEOs we had it with French government now we have it with a Angela Merkel I mean that's pretty tough stuff. True or not and as just suggesting it doesn't do much for -- America I was very struck. The by the fact that President Obama had to stay in Washington. Instead of going to APEC important issues in one of the most if not the most important parts of the world. And he is unable. Because President Putin has got has garnered significant political capital because of his efforts in Syria which have been. Very helpful in relation -- chemical weapons. And we've avoided. Military strike -- conflict that so I think. Yeah America's stop. Is in -- -- America's brand. It is on the pressure of the moment and it's a very tough spot for the president. I think in the moment and that. In a whit whit. An affirmation of a brilliant campaign the president would -- ran a brilliant campaign. And was it a strong position to second term bit. But really isn't a very difficult situation at the moment hopefully it'll improve but ended up coming back to the US of the economy. We've just kick the can down the red and in general in the February will face exactly the same problem we faced. A few weeks ago and which we faced in 2011. I remember very clearly we have a WP people meeting in Washington in June 2011 when this request that was put in place. And that's a quest it was never meant to happen. That was meant to be. You know an extreme planned to get agreement Charlotte and Amanda both sides sort of agreed that they now about to implement it and here we weren't the first of 2013. Implement it. These uncertainties are not good. But they they make. -- very cautious. Among many thanks for talking with us -- That is it for now -- my thanks to WPP's he has Hmong soldiers and brightest for more weeks ES throughout -- -- coming up Ericsson CEO and it's disappointing Q3. Off the weakness in Japan. And I'm maturing projects in the states -- its sales -- -- trouble resorts.

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