Telstra launches THANKS program

Yesterday (February 25) saw Telstra launch its THANKS program by giving customers the opportunity to receive a litany of free merchandise.

A number of items are on offer, including tickets to live music events, movie tickets and the chance to meet legends of Australian sport.

In a bid to make the customer the centre of its operations, Telstra is looking to recognise and reward the loyalty of customers, according to chief marketing officer Mark Buckman.

He said: "This new initiative rewards and thanks our customers for choosing Telstra and connects them to the things they love.

"Our research indicates that our customers rate film, live music and sport among their highest categories of personal interest, so there is no better way to thank them for their loyalty than by offering experiences and benefits that fit in with their lives."

By partnering up with a range of cinema franchises, rewarded customers will be offered free tickets and access to movie experiences that can't be bought elsewhere.

Such experiences include red carpet premiers, private screenings and even behind the scenes access.

The first offering in the THANKS program will be a walk on the red carpet at the Son Of A Gun premiere - a movie that stars Ewan McGregor.