SEO=User Experience

22 Nov, 2013

In today’s competitive Internet and New Media market, Search Engine Optimization (SEO) is a tool that has become invaluable. Michael King, Director of Inbound Marketing for iAcquire stated, “Building a user experience without SEO in mind is like building a car with no engine.” The key to building effective attorney websites is to make it easy for consumers to locate by first building a law website design that is easy for consumers to use. The layers to a good website should be, first and foremost, a strong user experience. This, coupled with a beautiful design and a clear, coherent message. Part of that message should be your SEO. The keywords and links that you select should specifically speak to what you want users to recognize as a value to your site and your company. But, to reiterate, SEO is no excuse for a bad user experience; the search is about the consumer.

Designing for SEO and User Experience

Try utilizing faceted navigation for your website designs in order to make the content easier to mouseover. If there are too many links then your mouse often times misses the real cheese and Google knows.

Everyone wants to put a flash or a video on their website, but it is important to remember that Google cannot index those things. Keep flash to a minimum and make sure to incorporate text content around the videos.

Use social listening tools such as Scout Labs, Alterian SM2, and Social Mention. Use these to find out what your audience is actually looking for. Finally, fine-tune your keywords and SEO-friendly designs to compliment.

Want a Free Competition Analysis?

Law Firm Sites Website Design

Law Firm Sites, Inc started in Honolulu, HI in 2001 by Daniel Todd. Since that time, we have built over 4,000 law website designs for clients such as Stephen Jones, Wagner Law Firm & ESPN. Our company started with the philosophy of giving potential clients a preview of their site before they paid.

Daniel Todd continues to speak at conferences from Bermuda to Beverly Hills on search engine marketing and elements of website design.

Client Testimonials

“Law Firm Sites is hands down the best in the business.”

Josh King King & King

We used Law Firm Sites a number of years ago, and then switched to another company. What a mistake! We returned as soon as we could, and could not be more pleased. The staff is responsive, creative and a pleasure to deal with. The attention and service are personalized, and you are always made to feel that your business is important to them. Law Firm Sites get 5 stars.