Lidl: The Marathon for Water10

In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances. They’ve organized ‘the Marathon for water’. They’ve asked a woman from Giuné-Bissau to participate in the most important marathon of Portugal. With this they wanted to create awareness for the problem. The initiative gathered a lot of money, so they could create some artificial water wells so the women of Guiné-Buissau have to walk less to reach water.