Keds

Nearly everywhere around the world the sneakers with the little „Keds“ rubber patch on the heel are a known and common shoe. In 1916 Keds created the original sneaker, the Champion, which they also like to call feels-like-everyday’s-a-Saturday shoe. Since then countless icons and stars wore the Champion and spread its name, as it provided a fantastic walking feeling thanks to the lightweight upper and the comfortable rubber outsole. Also further canvas sneakers of the brand were an instant success, so that various Keds classics were worn by different youth cultures throughout the last decades and due to that strongly influenced today’s footwear style.