“Got bad timing? Southwest Airlines is launching a new contest as part of its frequent flier program. Hey, free or discounted travel is all good, but is “Let’s Roll!” really the best slogan they could come up with as the country nears the tenth anniversary of 9/11?”

But SWA just fixed things.

So this:

Click to expand

Has been changed to this:

Good for you, SWA.

(Speaking of which, SWA apparently kicked a white musician dude off of a flight yesterday due to his saggy pants, news to me. But that’s sort of funny due to some incident we had at SFO not too long ago when MR. B.M.O.C. football player totally ignored a request from a black female airline employee for said football star to pull up his saggy pants. He ended up just walking away from her. He couldn’t be bothered because, unsurprisingly, he had luggage in his hands, or something. Said airline employee had the option to forget about it, but instead, she kicked things up a notch and the rest is history. Now, around the same time, a “faggy white boy” on a different airline in a different part of the country was allowed to fly while wearing nothing but women’s underwear, or something like that. Somehow, that “proved” something about something. Somehow, and people “know” this for sure, the black female airline employee singled out MR. B.M.O.C. due to racism. Or something like that. Oh well.)

Now I’m just a simple country lawyer so please help me when I’m trying to do the best I can to figure out why on Earth would Southwest Airlines use the term “Let’s Roll” as a part of its new frequent flier mile giveaway, you know, on the tenth anniversary of 9/11.

“‘Let’s roll‘ is a catchphrase that has been used extensively as a term to move and start an activity, attack, mission or project. After the September 11 attacks, the phrase, especially in the United States, has come to symbolize war-mongering, heroism, self sacrifice and initiative in a tough situation. This use of the phrase was inspired by Todd Beamer‘s final known words, “Are you guys ready? Let’s roll!” The phrase has been widely appropriated as a battlecry.”