AMO Translated Is The Latin Root Word For Love

Yes it is true! Ecco is proud to now be carrying a new denim line. Since we are the denim hot spot of downtown Burlington, we knew there was no better way to start off July than gaining a new denim line. Recently created, AMO denim has five specific must have styles that targets all customers. Created by industry veterans with experience from True Religion and Current Elliot, AMO’s five styles are cut from the best vintage denim and range from your true boyfriend jean to your true skinny jean. All of their denim is carefully made with love so that everyone can find their perfect jean. Below is a small excerpt from the AMO website that elaborates further on the AMO story

Longtime friends and self proclaimed denim soulmates, Kelly Urban and Misty Zollars founded AMO in 2014 out of a personal desire and void in the market. ”We couldn’t find the jeans we wanted to wear” both stated, ”We absolutely love vintage jeans, but we find that they rarely fit well and are often uncomfortable. We wanted that vintage look, but also wanted a jean that fit perfectly, and that felt good on.

But it doesn’t stop here, AMO also works with a non-profit organization named SNP LA. This non-profit organization is the largest nonprofit spay and neuter animal welfare organization in California. When buying a pair of AMO denim, you know that a small portion of the proceeds are going to a loving and nurturing organization. What better way to shop? Here is another excerpt from the AMO website explaining in depth what SNP LA does.

SNP LA’s vision is to ensure that spay, neuter and veterinary wellness services are affordable and accessible to all pet owners in the Los Angeles area and to create an environment in which animal shelters no longer rely on euthanizing animals as a way of controlling pet population. SNP LA has spayed and neutered over 100,000 cats and dogs – preventing millions of animals from being born into homelessness.

Here are the 5 styles that AMO carries. Each come in different washes which include distressing and non-distressing. Come to Ecco this July and find your new favorite pair of jeans from AMO denim!