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Many factors affect our ability to prioritise. Not the least of these is Decision Fatigue. Simply put, the more decisions you make, the less able you are to make good decisions in the future. This opens us up to the possibility that by forcing their Product Owners to groom the backlog, well meaning ScrumMasters and Agile Coaches may actually be making their backlogs worse! In this session we'll delve into the science behind how we make decisions, and the toll they take on us every single day. We'll then relate that knowledge to the challenges that "Product Owner" shaped individuals face during the life cycle of a typical Agile Project; as they come to terms with keeping their Stakeholders happy, their Backlog's Prioritised and of course their organisation's value maximised.