This should be an useful app for female iPhone users, P&G has launched its Always Me mobile application – a comprehensive and unique period and ovulation tracker. The application was designed with input from a select group of women-focused Web site editors, bloggers and female health experts to help satisfy a fundamental need for women. Not just a standard period and ovulation tracker, the Always Me application is a personalized, on-the-go application that helps women manage their cycles and offers timely support and advice.

Throughout life, a woman will inevitably have questions regarding her monthly cycle and want to have that information instantly at her fingertips. One of the unique features of Always Me is a personalized question and answer function to address any personal or intimate questions that she may have. Consumers can submit a question related to their menstrual cycle, and a health professional will provide a timely answer within 24 hours.

As part of the co-creation process, P&G provided a preview of the application to key influencers, including OB/GYNs, female cycle experts, women's media and bloggers. Influencers reviewed the application to test functionality and provided comments on their user experience.

Looking ahead, P&G has plans to expand the mobile application to include a wide range of useful information and tips for various aspects of a woman's life, including skin, hair and beauty care – areas that can be affected during a women's monthly cycle. Always Me will continue to evolve as a resource for women, and consumer ratings and feedback will influence upgraded versions.

Always Me Period & Ovulation Tracker for iPhone is available for download FREE on the App Store in the Healthcare & Fitness category.