Cracker Jack replaces prizes with digital codes for mobile games

Cracker Jack announced Thursday that it's replacing the iconic prize found in each bag with stickers containing digital codes for mobile games.

The company, which is owned by the Frito-Lay division of PepsiCo, said they are taking a new approached to their prizes with "baseball-inspired mobile digital experiences directly from the sticker inside."

"The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life," said Haston Lewis, senior director of marketing for Frito-Lay.

The new prizes will require the Blippar app, available for iOS and Android, and will come in four themes: Dot Dash, Dance Cam, Get Carded and Baseball Star. Cracker Jack will also debut restyled logo and packaging.