Nudging consumers into making better purchases online

Συγγραφέας:

pdimitri

Ημερομηνία:

Μαρ 14, 2017 12:04

Small changes in the website design of online shops could significantly reduce the risk of incompatible purchases by customers, concludes a recent JRC study published on 10 March in PLOS ONE. Warning messages appealing to the customer's emotions and information provided at check-out were the most effective methods of avoiding disappointment.

Have you ever bought a video game or a DVD online and only noticed when trying to use it, that it is not compatible with your device? While the digital market is growing and the choice for e-commerce platforms and sellers is expanding, consumer policies have to ensure that the rules and regulations that apply to online shopping are up-to-date and effectively protect all customers.

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