The “old Instagram logo” was personable, approachable, and easily decipherable, but it certainly was not a masterpiece of graphic design. And it would soon become boring, so a relaunch should be understandable. It can be understood as its extending its positioning from a “pure image archive” to a communication platform. Yet, uniqueness, a top priority for designing logos, is the essence of a corporate design. And unique, unfortunately, is what the new logo not. It fits into the series of i-photo, whatsApp, and i-tunes logos, what are unfortunately totally arbitrary. You can barely tell the logos apart from the colours, and graphically they are now all the same. The logo is, sadly, uncreative. Neither does it offer anything new graphically or communicate anything new. It already looks yesterday’s, which is really dramatic. I wonder when this typical trimmed, brightly coloured, and round-cornered app style will finally be broken again. The impression that everyone copies everyone, unfortunately, is pressing. Instagram had just had the chance to create something new and courageous, high quality and unique, but they have missed it, unfortunately.

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https://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.png00Christine Lischkahttps://serviceplan.blog/sp-content/uploads/2016/03/logo_serviceplan.pngChristine Lischka2016-05-18 09:26:332016-05-19 11:24:11Just one star for the new Instagram logo