I don't like cutsey either but that has absolutely NO imagination whatsoever. Can't they get a cool sounding sponsor or something that has some sort of ring to it? That's just...well, I guess I can't complain too much. After Leaders and Legends, I guess we can't be too picky.

In fairness, Atlanta is a big college football city. And they weren't going to do another bowl in Florida or Texas. Outside of the North (which we all would love but know wont happen) what would be better?

The Peach Bowl is the second oldest bowl game not already in the mix outside of Florida or Texas. The oldest is the Liberty Bowl and like you said, Atlanta has more cache than Memphis (although I do like Memphis).

What I kind of don't get is how Dallas has so much cache for hosting everything and is even trying to put together an Olympic bid. I know they've got JerryWorld, a ton of money and have hosted a few college football games. But considering the largest event they ever hosted was Super Bowl XLV, and by most accounts their hosting was a disaster, I feel like they shouldn't be penciled in as an automatic host for any major event.

Anyway, as I was born and raised in ATL, I can attest to the rabid college football culture there. As long as I had lived there (and it's been a few years), UGA was always bigger than the Falcons and GT. The Peach Bowl was a HUGE event (and I'm so bummed Chick-Fil-A killed the name; couldn't have called it the Chick-Fil-A Peach Bowl?) and is one of the premier non-Alliance/BCS bowl games. Honestly, I think it's the corporate sponsored name that makes it seem not as impressive as it is. Also, the #3/4 ACC/SEC matchup was usually a really good game.

Dallas is kind of like Indianapolis in that respect. No real college football tradition, but a lotta space, good infrastructure, new development, $$$$, etc.

They call the other divisons the FCS Playoffs, DII Football Playoffs and DIII Football Playoffs. Why does everyone think FBS football is this magical entity that can't possibly exist under the same rules or ideas as every other NCAA sport?

Fun fact: Rumor has it that when Rutgers & Maryland joined, Delaney was personally pushing for a name change from "Big Ten" to "The Athletic Conference of Collegiate Schools Currently Including, But Not Limited To: Illinois, Indiana, Iowa, Maryland, Michigan, Michigan State, Minnesota, Nebraska, Northwestern, Ohio State, Penn State, Purdue, Rutgers and Wisconsin", but it was shot down because the new name was considered to be too 'wordy', plus their entire logo budget was already spent creating this: