Consumer Brand SEO Pulse: 8.6.15

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, we cover Bing, Google and Amazon, as well as how to work through issues with your content marketing campaign and site’s user experience.

“3 SEO Tips with Secret Online Reputation Management Powers”

Are you dealing with an online reputation problem? These three SEO tips could not only help your rankings, but manage your reputation. http://bit.ly/1DfSs2K

“Responsive Web Design is Important for Your Site’s SEO”

Although any type of mobile site is better than none, a responsive design is still your best choice. http://bit.ly/1M0LPVo

“What To Do When Content Marketing Fails To Improve SEO Performance”

Have you started a content marketing campaign, but aren’t seeing any successes? It may just be that you need to have a bit more patience. In the meantime, use this article as a checklist to make sure you’ve completed everything necessary. http://selnd.com/1I96lwA

“Bing: The Drop In Organic Referrals Due To Bing’s Search Encryption Roll Out”

Bing says last week’s drop in its organic search referrers may be due to their move to encrypt their searches by changing to HTTPS. http://selnd.com/1DaeUdH

“Common UX Mistakes That Will Kill Your SEO Efforts”

User experience on your site has become increasingly important to Google. Make sure you aren’t making these errors that could hinder your SEO efforts. http://bit.ly/1IXRL0B

“8 Signs That Indicate You’re Over-Optimizing Your Blog”

Too many SEO changes on your site, especially at once, are seen as suspicious to Google and can actually negatively impact your site. Make sure you don’t see red flags on your blog or website. http://bit.ly/1haozXS

“Amazon SEO Tactics: Because Amazon is A Search Engine Too”

Amazon is its own search engine, with its own algorithm. If you’re going to be taking advantage of this platform, make sure you’re optimizing to show up in the internal search results. http://bit.ly/1T46zKI

“New Version of WordPress Released”

A new version of WordPress was released this week and fixes six different security issues from previous versions. http://bit.ly/1INHdPC

Looking to gain authoritative links to your e-commerce site? Create compelling, “linkable” content that will attract bloggers and other sites to you. http://selnd.com/1OCgeXx

So, make sure you’re concentrating on user experience in order to get the most out of your SEO efforts and, if you’re utilizing Amazon, make sure you’re optimizing for that site as well. That concludes your weekly pulse. Thanks for connecting with us!

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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