Innovation explosion

Since the innovation explosion, we nowadays experience a constant flow of changes in our society and organizations. To stay relevant, your organization must be able to quickly and smoothly adapt to new circumstances.

Unfortunately, most organizations do not yet have the agility to navigate through these rapid waters of innovation. Especially middle and large companies struggle to keep their rigid processes and massive structures floating, trying not to get stuck somewhere along the way.

Fuzzy front end

Current models of innovation are mainly based on the so-called innovation funnel and implementation. But how do you start? How do you fill that funnel with good innovative ideas in the first place?

Very few know how. Hence the name: ‘fuzzy’ front end of innovation. To most managers it’s pretty much a black box. Difficult to grasp, control, let alone manage…

Structure

Wouldn’t it be fantastic if there was a simple and crystal clear model to organize, measure and improve the front end of innovation in your organization? What if we could provide an organic and constant flow of high quality, innovative ideas, conceived by your very own team?

CROMAX

CROMAX, short for creative organization matrix, is the first fully evidence-based framework that maps corporate culture into the front end of change and innovation.

We developed the Cromax model in collaboration with researchers from the University of Ghent. It contains more than 60 scientifically substantiated parameters that enable us to accurately assess, improve and manage the innovation culture within your organization.

The model

The model consists of 2 axes:

The vertical axis contains the different layers within the organization: Individual, Team and Organization / Leadership.