Diamond Brands and Diamond Grading Reports

Diamonds are among the fewer products that Just can’t be ‘branded.’ Even though there are different cuts, different ranges, and different values graded on each and every diamond in existence, no diamond is any Particular brand – just as gold isn’t a particular brand.

Branding is really supported who owns the diamond. For example, if DeBeers owns the diamond, it’s a DeBeers Diamond – but it’s still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It’s still branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely nothing at all.

Don’t allow a jeweler to try to talk you into paying an exorbitant price on a diamond because it’s a particular brand. This is a little of trickery used by unscrupulous jewelers when they know that they’re dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

One more factor that you should consider while buying diamond is the diamond certificate.A diamond certificate is also known as a Diamond ranking Report. This report comes from the Gemological Institute of America (GIA), and you should require this report when you’re buying a diamond.

You’ve been told that having a certificate or a diamond ranking report is important, and as a responsible consumer, you get one – unfortunately, you probably won’t understand a word of what is on that diamond grading report, unless you’re a jeweler.

On the color ranking scale, D, E, and F mean that the diamond has no color. G, H, and I means that it’s very little color. J, K, and L means that the diamond has a slight yellow color. P, Q, R, S, T, U, V, W, and X means that the diamond is a darker shade of yellow. Z means that the diamond has a fancy color – other than white or yellow. On the color grading scale, D is the most valuable, and X is the least valuable – however diamonds that get a Z rating are the rarest and costliest diamonds in the world.

There are several aspects to a ranking report. Figuring it all out can be very confusing. You should talk to a jeweller you trust, and have
them explain everything on the diamond Ranking report to you.