Asda has withdrawn its own branded nappies from sale in its supermarkets after a dad claimed his newborn son suffered a "chemical reaction" to the product.

Jordan Bartliff put pictures on Facebook showing his baby's red and irritated skin - a post which has been shared more than 73,000 times.

He said the infant, who was born five weeks early, had been wearing nappies for three weeks without any problem.

But he said that the shocking reaction to the nappy had left him needing oxygen.

Dad Jordan Bartliff shared the shocking images to warn other parents

Dad Jordan Bartliff shared the shocking images to warn other parents

Mr Bartliff warned other parents to be vigilant, adding that he thinks it may be a "bad batch" of the Little Angels newborn nappies.

On Saturday Mr Bartliff wrote: "So Saturday yesterday morning has to be the worst day of our lives so far, we opened a fresh pack of newborn little angels to put on the baby, we go to change the nappy an hour later, and these pictures are the results.

"It looks like a chemical reaction as been confirmed by the hospital as he's been wearing the same nappies for 3 weeks prior to this (sic). With no problems whatsoever."

On Monday (July 24), Asda said it had withdrawn the product from sale as a precaution.

The nappies have been withdrawn from supermarkets

The nappies have been withdrawn from supermarkets

Lizzy Massey, vice president of own brand at Asda said: "Our hearts go out to the Bartliff family and hope their baby son makes a full recovery soon.

"We're in touch with his dad and have collected the nappies so that we can test them along with others in the batch."

She added: "We take our responsibility to parents most seriously and as a precaution we have decided to remove our Little Angels newborn nappies from sale until we know why this happened."