When looking for a new smartphone, sometimes brand loyalty and habit get in the way of a better, more innovative choice. This often means a “new” phone that’s not very different from the old one.

Well, we believe different is better.

On September 12 we met with a few groups of Apple loyalists - not actors - to talk about a recent announcement and their reactions. We showed them some prototypes. But we didn’t tell them they were Moto’s until later. Check out the results.

The goal of our Skip the Sevens campaign is to get you to think about what you really want from a smartphone. It’s our challenge to you. To the industry.