Search Engine Optimization Certification

Being found on Google organically for the right key-phrases can have a significant impact on a business’s leads and sales. This is a role that is best a blending of internal and contracted resources but should never be approached blindly. Create and implement an SEO strategy that is accountable and drives bottom-line results. As a key training requirement to the iGSM Digital Marketing Certification program, clearly defining an SEO strategy based on quality ethical practices is critical to long term results and success.

Did you know that training your employees in digital marketing is now a government priority? Up to 100% of your training can be covered in any of our digital marketing certification courses.

Search Engine Optimization Certification Course Overview

Updated for 2017, this Search Engine Optimization Certification course is designed to help you create a strategic SEO strategy, implement all the necessary components, and manage an internal and external teams performance. Popular software which we will focus for analysis and research include Google Search Console and Moz Pro subscriptions. Although most SEO measurement tools will suffice, there are certain functions which are required. Contact us to discuss the software resources and needs.

Course Objectives

By the end of this training you will be able to confidently;

Complete competitive SEO research and analysis

Define an effective content management plan

Evaluate on-page optimization factors

Define an off-page optimization strategy

Setup base metrics for evaluation

Setup progress evaluation dashboards

Course Outline

The Search Engine Optimization Certification program can be delivered online or on-site with a combination of online support training. Depending on how it is delivered will determine the schedule of sessions noted below. The program is customizable based on your companies needs and time restraints. On-Site training is typically delivered over a two day period. Beyond the training period, the course includes 2 months of ongoing coaching and support to ensure maximum return.

Section 1 – Core Research and Competitive Analysis

Define objective Keywords based on search data analysis

Evaluate current site and position (SERP) condition

Identify issues in current site condition

Evaluate competitor sites

Competitive link research

Evaluate best performing industry leaders

Establish campaign goals

Section 2 – Content Strategy

Develop content strategy

Define resources and frequency

Outline weekly and monthly requirements

Evaluate current assets

Section 3 – On Page Optimization

Evaluate on-page condition

Implement SEO best practices

Evaluate and improve internal linking structure

Evaluate and improve site performance for search engines

Setup and configure search console

Section 4 – Off Page Optimization and Link Building

Evaluate Link condition

Disallow penalizing links

Implement Link strategy

Formulate all required templates

Section 5 – Performance

Setup and configure performance dashboards

Clearly identify key metrics

Schedule frequency reporting

Develop refinement strategy

Course Requirements

Mandatory Course Material:

Moz Pro (or comparable) subscription

Search Console Account

Google Analytics Account

Mac or PC (wifi enabled). Note that tablets are not powerful enough for this course.