Why you need SEO

If you own a website for your business (online business or offiline business), then I am sure you know what “Search engine optimization” is; but you may not know what wonders the SEO can do for your website and how it can help growing your business.

As Internet penetration is increasing day-by-day, Internet has become primary source of gathering information. People use Internet to find information about companies, services, products and even purchase online. So for any business, Internet is the most important marketing (& sales) tool.

However unfortunately merely having your website online does not ensure that the potential customers will reach you or find your website from millions of website on World Wide Web. So as a business owner, you need to ensure that your website ranked on First page of search engines. But how? The answer is- to have “Search engine optimization” done for your website for the selected keywords related to your services/products and concentrate your SEO strategy for these keywords.

The Search engine optimization is a ongoing process where a search engine optimizer will optimize your website for the “Target keywords” and work towards to get your website ranked high on search engine's. The presentation below describes the process in a step by step manner and explains what all is involved for the SEO process.

On page optimization:-

Keyword research

Creation of robots text file

Writing header text, footer text

ALT tag optimization

Writing Meta title, description, keywords

Modification of title name with keyword and create folder

Image optimization

Content optimization

Modification of footer links

Prepare error page

Creation of sitemap - both XML and txt sitemaps submitted in search engines (Different sitemap for different search engine)

Creation of Google analytic account so that client can see traffic details

Keyword ranking report once in a fortnight

SEO Pricing

Click on image to ZOOM

SEO Packages

10 Basic Search Engine Optimization Principles

Meta Tags.Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keywords tag, description tag, and robots tag on each page.

Create and update your sitemap.Developing a site map is a simple way of giving search engines the information they need to crawl your entire website. There are plenty of free software packages on the web that can help you generate a sitemap. Once you create a sitemap, submit it to Google and Yahoo.

Ensure that all navigation is in HTML.All too often, navigational items are in the form of java script. Even though navigation technically still works in this format, it's not optimized. Create your navigation in HTML to enhance internal links throughout your website.

Check that all images include ALT text.Your image's alt text is spidered by search engines. If you're not including your keywords in alt text, you're missing out on a huge opportunity for improved search engine result placements. Label all of your images properly.

Use Flash content sparingly.Content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. If you must, use it sparingly, but only after your site has been properly optimized with basic search engine optimization in mind.

Make sure that your website code is clean.Keep in mind when optimizing a web page crawlers are basically only looking at your source code. When programming your web pages, having W3C compliant code can make all the difference. Run your code through a W3C validator before promoting.

Place keywords in your page content. Search engines scan your website and web pages for keywords. Shoot for a keyword density of between two and eight percent. Google likes your page to be at the lower end of this scale and Yahoo at the upper end.

Submit your website to search engine directories.It's always a good idea to let large search engine directories know that you're out there. Submit your website URL to directories like Google, Yahoo and DMOZ

Build links to your website.Consider building a link exchange program or create one-way links to your site using articles or forum posts. All major search engines value the importance of your website based on how many others websites are linking to it.

Learn the basics.Learning to optimize your website for search engines takes time and patience. Start by applying basic search engine optimization principles. If you're new to website optimization, or even a well seasoned veteran, begin by prioritizing which pages are most important to you and go from there. Soon you'll find yourself moving up the rankings.