McEwans Red

McEwans Red advert for TV by Ben Craig.

This is a TV advert which I worked on with Director Ben Craig and VFX Supervisor and Compositor Scott Taylor. I created the rolling part of the red carpet completing the 3D modeling, texturing, lighting, animation, 3D camera tracking, rendering and onset spherical HDRI creation. The carpet was then composited by Scott Taylor into the live action footage.

This is another version of the advert. In total there were about 26 shots that required the rolling carpet to be added in.