I went full of enthusiasm to a one day long event with David Meerman Scott (author of very successful books as The New Rules of Marketing & PR) on May 9, 2013 in Milan and now I can’t get the term “newsjacking” out of my mind…

The most interesting aspect to me was David’s style of public speaking. Very motivational, effective, spectacular, sometimes almost like a street artist: anchor tied to space, use of objects, programming examples, public involvement, offline as online via some Twitter interactions.

David on Personal Branding

After the meeting I stopped by with some friends in order to ask few questions on Personal Branding.

Personal Branding and Startup

Personal Branding and recent graduates

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About me

Founder of BigName (the professional innovation specialists for enterprise), clinical professor and creator of the Personal Branding Canvas. Author and curator of the Italian editions of Business Model You (Tim Clark) and Ditch Dare Do! (William Arruda and Deb Dib).