Website Design & Development

Best Practices for B2B Website Design : A Complete Guide

November 13, 20180

In recent days, the presence of the web is becoming more popular. But, in the past websites were only online brochures. They were built to look good and provide the necessary information, nothing else. They did a very limited influence on the offline purchase decisions. In some cases, they didn’t. But with buyers, sellers, search engines wanted to experience a better and faster way, the web has evolved. And so is the website design. Thus, the traditional approach has become more obsolete.

The sales people and the traditional lead generation techniques no longer serve the purpose. Current web design techniques are targeted to reach and influence more prospects. It is happening in a way that was not even expected. They have even started to control the buying process and the mentality of the buyer. The websites have also become a core component of the modern buyers, in the meantime. Automation has led to self-service systems as well. All of this has happened because of the research and the decision making that happened behind the scenes. This article is focussed on the b2b website design India has acquired so far.

B2B UX Best practices

An effective website should look good. Pixselo Global is an agency which offers B2B website design Bangalore. The effectiveness of the website is also about the visual appearance and much more. It includes the background strategy behind the site, content, the structure, SEO, layout and more. In this article, we will look at what are the best practices to design a B2B website strategy for your business. It will also covet the steps in detail which you need to follow to ensure you build a site that’s attractive.SUch practices will also focus on the engagement and the conversion of the visitors. ANd, it won’t be just another online brochure.

This guide is based on the result of a lot of research, practical experience and more real-world results. This will focus and make it as easy as possible for you to get the matter as simple as possible. Look for more b2b website design examples.

Qualities of an Effective website

First and foremost, a website is one which generates leads for any business. To be more specific, it should also generate leads regularly and in proper volume. This website should also enable you to grow the business. Inorder to do this, the website should fulfil a fixed number of objectives.

First of all, it has to get the traffic, which means that it should be discoverable. Especially in organic search and other relevant channels.

Then, it needs to engage the visitors. The visitors are multifaceted and thus creating an instant connection for each one of them is a must. This will provide a clear customer journey and also get a positive user experience.

Third, the website needs to convert visitors to buyers. It needs to take a visitor and work with their decision making process. Ultimately, they should want to convert, to obtain more information or go straight to online for purchase.

Thus, getting your website to do all the above things is a must. It does work, but it would take months to do so. This might even blow you budget. Thus a buyer-centric approach is needed. Pixselo Global helps you to create effective websites. We also offer web design and development services.

Following practices are found to be effective to get more customers.

1) Research

When creating your new and effective website, it requires a different approach than before. There is still a lot to be learnt from the current situation, in both ways internally and externally.

Make sure to have Google Analytics setup in your website. Also, have a Search Console to run on your site as early as possible. Do this before starting to plan your new website. Add web development solutions available ready made.

In Google Analytics,alwyas look for the pages which have the highest and the lowest traffic. Such pages with a large share of the overall traffic are the candidates for keeping in your sitemap.T hen the ones with a low or little or no share are the candidates for scrapping. One should still need to apply their judgement, because low traffic could point to other problems. Problems with with SEO or the navigation. Be ruthless and find pages that no one reads still cost money to develop.

Search Console will help to reveal any of the technical problems which could be skewing the results. These results are seen in Google Analytics. One should plan to resolve these or avoid them in their new site. Such typical problems include missing or an inaccurate sitemaps, crawling errors or, in the worst case, human spam actions. So, take notes of all these, and then plan to follow these best practice to resolve each type of problems. Use website development services to get an effective output.

2) Using External tools

We also recommend you to install a Hotjar on your website. An account will let you to create a limited number of heat maps and also visitor recordings. This will show you how the visitors really ‘see’ your site. It will reveal the areas where they spend their time, the place where they click mor often and also what they ignore altogether.

Then, have a look at the sites of all of your competitors. This is to not only want to be on the lookout for signs of the advancements in your sector, but also to make 100% sure that you are efficient. And your differentiation is clear. Consult with Pixelo Global, the best web design company in Bangalore

But, accidentally emulating such design of a competitor or intentionally adopting an identical positioning will not get the expected result.

You can get some insights into which keywords are used in their websites. This will help to optimise our own websites. We use this information to support our own keyword planning in our website. Also, we can use tools that can help us with this plan. Keyword Density Analyser can tell you what is the most frequently used keyword. Also, the phrases on any page can be analysed.

3) Thought leadership and trends

SO, what works online is continuously evolving. There are lots of people who try to help us build very effective websites. And, also there is always plenty to improve, innovate and read on the subject.

So, in particular, one can benefit from the work done in this area of building effective websites. There are SaaS companies which are data driven and also typically run lean. It means that the impact of this every marketing dollar is being scrutinised. Also, they have a clear knowledge of how the website will contribute to their business growth. Pixelo Global offers one of the best website design services in Bangalore