Asahi

Rothschild, supported by CORPIN, advised the Japanese group Asahi on their acquisition of SABMiller CEE from AB InBev in a record value of EUR 7.3 bil.

In October 2016, Asahi completed the acquisition of the former businesses of SABMiller in Italy, the Netherlands and the United Kingdom, principally including the Peroni, Grolsch and Meantime brands, and now we have added SABMiller’s Central European businesses to that portfolio. Through this transaction, Asahi is proud to say that it has teamed up with a world-class brewer with leading brands such as Tyskie, Lech, Timisoreana, Dreher, Ursus and Saris, and of course the world’s first golden lager, Pilsner Urquell.