Karl Lagerfeld snapped Cara Delevingne and Leona Binx Walton is a boxing ring set for the Fall campaign of Chanel. And we thought Karl would use the supermarket idea just like the runway presentantion… (source)

The campaign images with model Tilda Lindstam were shot by Vincent Van De Wijngaard.

The campaign is a continuation of the Spring campaign, Fall’s images center around the concept of freedom. “‘Freedom’ is something that we have always built into our messaging because there is something that speaks to us all in its meaning. The freedom that I am afforded by remaining independent is something that I am really proud of,” explained Lim.

And it seems like that freedom is serving the designer well—he’s preparing to celebrate his tenth anniversary next year, and will be opening a new flagship on Soho’s Great Jones Street this September. (source)