EMC said today that it will acquire private data warehousing company Greenplum in an all-cash transaction, though the terms of the deal were not released. It said that Greenplum will "form the foundation of a new data computing product division within EMC's Information Infrastructure business."

It's no secret that digital data is on the rise, both on business and consumer levels. EMC called Greenplum a visionary leader that utilizes a built-from-the-ground architecture for analytical processing. In a statement, Pat Gelsinger, President and Chief Operating Officer of EMC's Information Infrastructure Products, said:

The data warehousing world is about to change. Greenplum's massively-parallel, scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward 'big data' analytics. Greenplum's market-leading technology combined with EMC's virtualized Private Cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow's 'big-data' challenges.

The company said it expects the deal to be completed in the third quarter, following regulatory approval. It is not expected to have a material impact on EMC's fiscal 2010 GAAP and non-GAAP earnings.