Marketing, advertising & media intelligence

Who's it for: Wellington Regional Economic Development Agency by Special Ad Service and Resn

Why we like it: Who knew sultry poetry delivered by a man wearing a cravat and a number of gold rings could be a way to sell Wellington to New Zealanders. We appreciate how this campaign has taken a real personal approach by allowing people to customise the message to loved ones and we had fun creating our own in the office. A compliment about someone's 'powerful thighs' has never sounded so nice.

Who's it for: Fly Buys by Clemenger BBDO

Why we like it: Good thinking Jim. Despite being a little bit awkward, the situation of someone sitting at their computer looking at the screen in awe of the wondrous product the internet is offering up for sale looks all too familiar. Now we know who to blame for our encouraging us to make those unnecessary purchase choices. Ourselves.

Who's it for: NZI by Young & Shand

Why we like it: The spot is reminiscent of the 'You wouldn't steal a car' video that used to play before movies, however NZI has added humour into the mix (much like Dave Chappelle did in his 'If the internet was a real place' skit). Recreating online behaviour in real life situations makes people think about the consequences while also being entertained.

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Thinking outside the box: James Warburton and Mike Watkins on the future of APN Outdoor and billboards

After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for New Zealand Mike Watkins, to hear how APN Outdoor is tracking financially, approaching the digital rollout and where they see the industry heading in the future.

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Why we like it: Many brands worldwide put out ads and campaigns in light of International Women's Day last week, some with questionable reasoning (looking at you McDonald's). It's great to see inspiration paired with action with this particular campaign, with women able to make a call to a respective leader to ask career questions or get advice about a particular field. With 17 leaders available, including author Joy Cowley and scientist Michelle Dickenson, we hope many Kiwi woman took up the opportunity to chat.

Who's it for: Bags Not by Bcg2 and Go Well Consulting

Why we like it: A campaign that wants to save the world is a good one in our books. The 'Bags Not' campaign encourages Kiwis to say no to plastic bags and supports them to change their single-use habits. Short and sweet and not too preachy, the ad uses celebrities such as artist Dick Frizell and writer and TV presenter, Jaquie Brown to help Kiwi consumers make a behaviour change. However, the proof will be in the pudding to see if Kiwis can cut down on the 1.6 billion single-use plastic bags used each year.

Who’s it for: BNZ by Colenso BBDO

Why we like it: This is the second phase of BNZ’s ‘Bank of You’ and it continues the focus on community and empathy. Featuring different communities in different situations the ad shows banking is more than just suits and spreadsheets. From flower shops to friends, New Zealanders are diverse and so are their interests.