The consulting
services of Scenario Architects ™ are designed to improve the
quality, timeliness and resilience of an
organization’s decision-making process.
How did this come about?

In the late 1990’s
Decision Support Associates, Inc., (DeSA ®)
and it's partner, MÅDEC Associates, Inc., began exploring approaches for
a generic modeling system to accurately represent
the way strategic business
systems “work”. The thinking was that
if a generic computer structure could be
built, the resulting technology would
offer a broad range of businesses an
easier, more efficient and
reliable way to explore the financial
and operational impacts of following
different strategies. Many business
leaders and academics have spoken of the
need for organizations to improve their
ability to perform a strategic function
now known as “scenario analysis”, but
this type of comprehensive analysis was
mainly limited to military applications
and a few large companies.

As a result of
a persistent effort, a practical approach
was developed. But, the approach
included much more than a computer
model; it recognized the importance of
linking people, data, technology,
presentations, and security into an
interactive network. It was an
invention combining the best of business
and systems thinking, with a design open
to continuous improvement.

The invention is
called DeSASim
® - a dynamic computer simulation
methodology based upon a generic
modeling foundation and systems thinking
philosophy. It conforms to business
realities, it's easy to deploy, and it
provides comprehensive detail and
insight into what makes a business
"tick". It helps those involved with
making key decisions to adapt to
changing conditions and achieve a mutual
understanding of issues that otherwise
would lead to confusion.
(Read comments
about "Efficient Adaptation" on the
right side of this page) DeSASim
is a learning network, a way to focus
the experience within and outside an
organization on important strategic
issues.

The people
responsible for Scenario Architects have
considerable experience in commercial
and non-profit organizations. They
understand that today's businesses are
facing complex situations at a rate that
makes well thought-out decisions
difficult to achieve. This reality will
only become more challenging. At a time
when having "an edge" is essential for
competitive excellence and survival,
Scenario Architects aims to provide a
sustainable method to regain and
maintain that edge.

"
… it is not the most intellectual of the species that survives; it is not the strongest that survives;but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.
"
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