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Renowned for their quality and precision, Swiss watches and luxury watches are one in the same. And within the world of Swiss watches, TAG Heuer timepieces are in a class apart. Boasting avant-garde design and advanced technology, they are more than just luxury timepieces or mere sports watches – they are in a category all their own.

TAG Heuer combines manual craftsmanship with the best and latest technology, for ladies’ and men’s watches that bear witness to heritage while inspiring innovation and excellence. Resolutely modern yet enduringly sophisticated, a TAG Heuer watch goes beyond sublime aesthetics: its automatic watches boast high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as in the case of the Calibre 360), ensuring excellent mechanical precision. For this reason, a number of its automatic watch movements have been awarded the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

It comes as no surprise, then, that TAG Heuer chronograph watches are celebrated as the pinnacle of Swiss watch precision timekeeping. These luxury sport watches are the official timekeepers of one of the world’s most prestigious racing events, the Monaco Grand Prix. In addition, TAG Heuer is the official partner of both America’s-Cup-winner Oracle Team USA and esteemed Formula 1 automotive manufacture McLaren – for a perfect marriage of speed and timekeeping accuracy.

Aesthetically, TAG Heuer timepieces are equally as impressive. Crafted by experts in their field, these luxury Swiss watches combine the finest materials in flawless harmony. Whether blending the best in traditional materials – such as soft calfskin, fine alligator leather, precious solid gold or robust stainless steel – or accenting them with newer, more contemporary materials – including high-tech rubber and modern fabric – TAG Heuer blurs the lines between the preconceived notions of sports watches and luxury watches. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are both refined yet innovative, visually appealing yet always practical.

Meanwhile, its watches for women are the height of understated elegance. Its diamond watches, in particular, add a touch of feminine sparkle to the iconic men’s watch models that have made the TAG Heuer name: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. With luxury materials and scaled back lines, these stylish ladies’ timepieces carry on the tradition of fine craftsmanship and impeccable precision that has been part of the brand’s DNA for over a century.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they are the bearer of the finest in Swiss craftsmanship pushed boldly into the future. Aesthetically sublime yet decidedly reliable, finely crafted yet resolutely high-tech, contemporary yet refined, TAG Heuer gives new meaning to luxury watches for men and women.

CRISTIANO RONALDOTHE PERFECTIONIST

A UNIQUE ROAD TO SUCCESS

"I never tried to hide the fact that it is my intention to become the best."

Before Cristiano Ronaldo, you might have dreamt about being the best in the world. But you never dared say it out loud. You kept quiet and followed the rules - or you sat on the bench.

After him, you learned to take risks and make your own rules.
To not just play where and how the coach told you, but to sniff out your own prey, attack weaknesses in the defense that only you could see and feel, and never crack under pressure.

...LIKE TAG HEUER’S

Cristiano Ronaldo is born to break all the records. His motivation is to win at every occasion to challenge the human statistics.
His nickname, CR7, comes from the letters of his name and his jersey number for club and country — Manchester United first, Réal Madrid now, Portugal forever.

Born in Madeira in 1985, he shared a single room with his brother and two sisters, and now occupies, alone, the top spot in world football. What sets him apart is not his size, skills and speed, but that he works harder than anyone, on and off the field. Three thousand abdominal crunches per day. Sprints at over 33 km/h— the fastest in football. The most expensive player in history, winner of two FIFA Ballon d’Or, architect of an astounding 69 goals and 17 assists in 59 games in 2013, Ronaldo represents the apotheosis of the modern game. Fearless in his determination to break every record and win every honour, he is, like TAG Heuer, a path-breaker, a Time Changer who refuses limits and, no matter what, never cracks under pressure.

AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.