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About Doritos Super Bowl 2016 TV Commercial, 'Ultrasound'

Turns out the apple really doesn't fall too far from the tree. While munching on some Doritos during his wife's ultrasound, a man realizes his nearly newborn baby has his same penchant for Doritos as it twists and maneuvers in the womb towards the chip. Fed up, the mother chucks the chip across the room, unintentionally inducing labor to the horror of all involved.

iSpot Review— February 8, 2016

Super Bowl Veteran Doritos' hilarious "Ultrasound" commercial came in 10th place with 3.5% of the Digital Share of Voice on game-day. The spot, which goes from ultrasound to delivery room thanks to Doritos, aired in the 1st quarter of the game and generated over 136K social actions and 250K organic views.