Sunday, March 21, 2010

On Tableware

I saw an advert for a meal at McDonalds recently. The advert, as adverts for food usually do, included a photograph of a close-up of a carefully arranged meal on a plate, with cutlery and a drink in a glass... At the bottom of the advert, the fine print states “Tableware not included.” The amusing thing is not that this has to be said... It’s not that someone actually could think that the tableware is included, but rather that it would be included for free when the meal is ridiculously cheap to start with anyway.

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