How can a Facebook Chatbot assist your Marketing?

If you own a brand where your customers keep messaging you with inquiries on Facebook and if you want to automate the tedious task of communicating with all your customers then chatbot for Facebook messenger is the only solution. Today, customers demand quick replies from businesses and stores on Facebook. Chatbots will instantly deliver the precise answer the second a customer asks. In this article, you’ll learn how a Facebook chatbot will assist you in marketing your business.

Why Use Chatbots?

Today, more and more people are making use of social media messaging platforms especially Facebook Messenger, to reach companies with their queries and to communicate. Facebook Messenger chatbots will automatically respond to your customers with prompt answers. They will be able to handle any kind of question from basic to handling more serious concerns of the customers.

Deliver Personalised Content Experiences

We all know that content is the king of digital marketing. As a result, many businesses are making use of chatbots to focus entirely on content marketing. These bots sustain relationships with customers and present instant value without any effort on the user’s part.

For instance, the eCommerce chatbot is geared to help customers experience a flexible and straight-forward shopping flow. What you have to do is just enter "Shop Now" and eCommerce Bot will display some of the top featured products.

Thus now you understand that the eStore chatbot offers value through content and when customers tap to browse the product the chatbot displays all details of product with add to cart facility to make a payment, all in chatbot itself, no need to switch to the website. This is one of the best ways to generate more revenue and increase the sales from the social media platform.

Answer Common Customer Service Questions

As we discussed in my previous articles, one widespread use of chatbots is to provide good and automated service to the customers. If there are some questions that are repeatedly being asked by your customers to your customer service team then a chatbot is an excellent option to handle such queries by teaching them what to say.

Any food ordering chatbot is an excellent example of this. For example, you ordered some food online and you want to know when is it arriving. Instead of calling and sitting on a phone waiting to ask a small question, you can simply message a customer service chatbot and get your answer in just seconds.

Consumer analysis

Chatbots play a major role in analyzing your customer's data and preparing your sales and marketing plans with the help of this analysis.

These programmed chatbots can trace buying patterns and observes data from the users. This tracing and observations tell a company which goods to market, redevelop and which ones to let go. No more hiring an analyst to do this job. This, as a result, will save your hard-earned money.

Conclusion

By having a presence on a messenger app via a chatbot, will not only save your money but also remain available for your customers 24 hours a day. Adding Facebook chatbots to your marketing force will turn out to be good for your company. With budgets for marketing narrowing and businesses tend to do more investing in less, automating your work is becoming more and more important.