Walter Foster and MEDL Launch "Kids! Learn to Draw" for the iPad

IRVINE, Calif., Jan 12, 2012 (GlobeNewswire via COMTEX) -- Walter Foster
Publishing, the world's leading art instruction publisher, and MEDL Mobile, a
leader in mobile development, have partnered to create a new drawing experience
for creative children. "Kids! Learn to Draw by Walter Foster" teaches
budding artists how to draw an engaging array of subjects using step-by-step
guides and the touch of a finger.

In a world run more and more by digital media, Walter Foster recognizes
the need to adapt their art instruction to fit the platforms and learning
styles of today's children. With "Kids! Learn to Draw", they have
made a timeless skill and hobby accessible and relevant to upcoming
generations.

"We are excited to expand our offerings to fit the changing
times," says Ross Sarracino, President and CEO of Walter Foster. "We
intend to stay at the forefront of art instruction, adapting to new media and
broadening our customers' artistic horizons."

The easy-to-use app features a set of realistic drawing tools--a pencil, a
marker, and an eraser--that kids can use to build and color their digital
drawings. Users can download a wide variety of lessons to suit any boy or girl,
from Cars & Trucks to Horses & Ponies. Kids can even learn to draw
their favorite funny feline with the Garfield & Friends lesson pack,
courtesy of Paws, Inc. Users can also easily adjust the tool sizes and change
the color of the pencil and marker to suit the drawing subject. The app also
features a freehand drawing mode so kids can open a blank slate and draw
freely.

"Our adult version was a huge success, and as the father of two young
kids, this is the version that I've been really excited about," says Dave
Swartz, Co-founder of MEDL Mobile. "It's been so rewarding to watch my son
and daughter learn to draw on an app that we built."

The app is available in the Apple App Store for $0.99. To jumpstart the
journey, "Kids! Learn to Draw" comes with two free step-by-step
lessons: a cat and an airplane. From within the app, users can purchase up to
14 full lesson packs, priced at $2.99--$3.99 and featuring an average of 25
individual lessons. Using blue guidelines at every step, the lessons show kids
how to develop basic shapes into realistic works of art, giving them a taste of
the fundamentals of drawing while delivering great results.

"Kids! Learn to Draw" offers a kid-friendly alternative to the
successful Learn to Draw Digital Sketchbook app for the iPad, which is also the
product of a Walter Foster and MEDL Mobile partnership. Walter Foster books and
kits are available at arts and crafts stores nationwide, including Michaels,
Aaron Brothers, Hobby Lobby, Dick Blick, and online at Amazon.com and
BarnesandNoble.com. For more information, please visit www.WalterFoster.com and
follow them on Facebook and Twitter. To see all the apps available from MEDL
Mobile, visit www.medlmobile.com.

About Walter Foster Publishing: Ninety years ago, Walter T. Foster--a
well-known artist, instructor, and collector--began producing self-help art
instruction books from his home in Laguna Beach, California. He originally
wrote, illustrated, printed, bound, packaged, shipped, and distributed them
himself. Although Walter passed away in 1981 at the age of 90, his legacy
continues in a growing product line. Based in Irvine, California, Walter Foster
Publishing is part of the Quayside Publishing Group.

About MEDL Mobile: MEDL Mobile Inc., an early leader in the emerging
mobile applications software market, is engaged in the monetization of mobile
apps through four primary revenue generating platforms: (i) development of
customized apps for third parties to monetize their particular intellectual
property, persona or brand, (ii) incubation of apps in partnership with third
parties and from a library of more than 85,000 original apps concept
submissions, (iii) sale of advertising and sponsorship opportunities directly
to brands and (iv) acquisition of apps from other developers and use of a
proprietary application programming interface, or API, to make Apps
recommendations for their user base.