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Content Rules is a book whose time has come. It was written by C.C. Chapman and Ann Handley. C.C. you already know. He was instrumental in getting me into Podcasting and along with being a close friend (and a co-host on Media Hacks), he is currently a freelance digital marketing strategist and pushing his new publishing space, Digital Dads. Ann is the Chief Content Officer for MarketingProfs and was one of the co-founders of ClickZ. Content Rules focuses on the importance of content (no, great content!) in a world of Blogs,Twitter, Podcasting, Webinars and more. Prior to the Web, publishing content was an expensive and complex process, now the tools of publishing are cheap, free and easy-to-use. The one component that hasn't changed is that creating valuable content is still as difficult as it ever was, so here is your primer on creating powerful content that connects. Enjoy the conversation...