DJI and Line Friends Announce Brand Partnership

August 7, 2018

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Have you ever wanted a DJI Spark with a picture of a bear on? Well, you’re in luck.

Today DJI have announced a brand partnership with Line Friends, a global character brand and subsidiary of mobile messenger operator Line, which includes everything from virtual stickers to emoticons and stuffed animals.

The Asian brand’s characters are the foundation of a merchandising business with 108 stores globally. The move marks the first characterized drone, “making drone technology more fun and accessible to a wider audience,” said Line Friends and DJI in a joint statement.

The result of the partnership is the featuring of Line Friends’ Brown character on the DJI Spark drone. The implicit suggestion is that DJI’s smallest camera drone is child-friendly. It may well be, but recent legislative trends – in the UK at least – suggest that aviation authorities are considering banning children from owning drones.

“DJI is excited to announce our character partnership with Line Friends, which shows DJI’s enthusiasm for making drones fun, accessible and relevant to more consumers,” said Monica Suk, Senior Communication Manager at DJI. “The DJI Spark earned its reputation as the smallest, yet powerful flying camera. It made flying a drone extremely easy, fun and more personalized.”

“Similar to other things we carry in our bags, a drone is becoming a lifestyle accessory. This special edition we are launching with Line Friends will take this concept even further and make storytelling and sharing exciting, and a part of our everyday life,” said Suk.

Price and Availability

The US retail price of the Line Friends Brown Spark RC Combo, including an aircraft, one battery, three pairs of propellers, a remote controller, two RC cables, one USB charger and one Micro USB cable is $399.

The product will be available for order at the four DJI Flagship Stores and store.dji.com for North America, China, Hong Kong and Korea markets.

Malek Murison is a freelance writer and editor with a passion for tech trends and innovation. He handles product reviews, major releases and keeps an eye on the enthusiast market for DroneLife.Email MalekTwitter:@malekmurison