Pepsi – Soda Aisle Reinvention Concepts

Improving the shopping experience with eye-catching design and product organization

Health concerns have slowed the sales of soda. Pepsi was looking to offer a new shopping experience that focused more on the product as a treat than a daily routine. These concepts were created quickly to show how their offer might break free of the typical aisle look. The ideas focus of a strong overall image, establishing a focal for featuring new flavors, and re-ording the merchandise plan to prioritize smaller sizes.

Three initial concepts were created to explore near term to far out implementation ideas. These were refined to fit more realistic conditions at typical grocery stores.