Free Competition Evaluation Worksheet

How do you stack up against the competition, both direct competitors and indirect competitors? Whether you’re planning to start a business, are in the first months or years of running a business, or have been in business for decades, it’s important to know how you compare to your competitors.

This free worksheet is designed to help you perform a simple competitor assessment. You choose 3 competitors and 5 categories (such as pricing, customer service, reputation, experience, etc.), and then give your business and your competitors’ businesses scores of 0-10, with 10 being the highest.

Who are your strongest competitors? What are they doing better than you, where are they falling short? Which types of marketing do they use to reach new clients and customers? Have you differentiated yourself from your primary competitors? What could you improve in your business that would make you stand apart? Is it time for a price increase? Do you need to offer more products or services, or package them differently?

Please Note: The information on this site is for general educational purposes only, and is not intended to be legal, financial, or business advice. If you have specific questions, please schedule a free consult with one of the small business coaches. Masthead design by Emilie Downs, Branding Coach.