Seriously. Ducati is planning a version of the Scrambler that can only be bought online

Ducati Scrambler Hashtag teased

Written by Ben Purvis, Date 2:57 PM

You can buy almost anything online these days. A click of a mouse brings a delivery driver to your door with oh-so-exciting parcels to open. And it seems that you’ll soon be able to do the same with a Ducati; the Scrambler Hashtag.

At least you will if you’re in Italy, France, Germany, Spain or Portugal. Those are the countries where Ducati’s new Scrambler Hashtag (worse bike name ever? Probably) will be on sale.

Given that it’s only being offered in those countries, Ducati’s decision to put out the teaser video in English seems a strange one. Perhaps it’s an indication that the idea could spread to the UK and America in future.

According to the teaser, the bike will be available onlinefrom 19 February, when we’ll also find out what differentiates it from the rest of the Scrambler range.

We’ve checked, and it’s not 1st of April today. So presumably Ducati is serious.

Does the experience of buying a new bike really need stripping back to a mere button-click? Will buyers want to commit to a machine that they can’t examine, touch or test-ride at a dealer? We’ll find out soon enough.