British lifestyle brand Superdry continues its global expansion by exploring the connection between art and fashion at the grand opening of their West Coast flagship store at Westfield Century City. To celebrate the grand opening, Superdry has commissioned a series of photographs by LA-based artist Parker Day featuring an iconic cast of the city’s most influential misfits. The exhibition titled “Portraits” presents Day’s first series of black and white photographs alongside a musical performance by rapper and producer Hodgy. Creative Direction by Nathaly Charria.

This month-long installation celebrates the diverse culture of the Superdry brand. With the opening of their West Coast flagship store, Superdry redefines how patron and gallery spaces can coexist within a retail environment. Art and fashion have long drawn inspiration from the muse. This exhibition unifies both industries around a cult group of local style misfits. In her portraits, Day captures the raw essence of each subject, styled in Superdry by @mstr_of_disguise aka Ann-Marie Hoang.

Founding Odd Future member Hodgy quietly released his major-label debut, Fireplace: TheNotTheOtherSide, in December. Today, he drops a video for the record’s second single, “Glory.” Directed by Open The Portal, It’s a meditation on manhood, faith, and accountability, where Hodgy is seen walking through a dying-down house party before falling into old-school animated reveries, and reemerging as a real-life dad. It’s charming, tender, and inspirational.

Through a press release, Hodgy said: “‘Glory was an introspective animation, through the lens of a view finder. Addressing internal challenges and new found growth, I recognized, change was at hand. The video’s execution was something I was bound to reach with an amazing collective, ‘Open The Portal.’ I would arrive at their DTLA workspace with Trenton, where we created a chemical synergy, bringing us to the video’s treatment and later on, product.”

Trade the past for a never ending story.Trade the end for a new beginning.Trade hatred for a better understanding.Trade slavery for freedom.Trade anger for artistic expression.Trade like for eternal love.8.- Hodgy

“My debut album is gratefully my past to present,” explains Hodgy, born Gerard Long. A contemporary wizard, illusionist and dreamer, Hodgy represents the vision for a new generation of artists who take an interdisciplinary approach to shifting paradigms and disassociating from expected boundaries. The album is a reflection of Hodgy’s evolution from teenage angst to fatherhood within the undertones of a mystic lyricist. Hodgy’s approach to his art is enigmatic. He is a breathing manifestation and traveling light that serves as a mirror for humanity through these ever-changing times.