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Software Newsletter Pick of the Week: Next Year’s King of the Brands?

Owing to the Thanksgiving holiday, we didn’t have a Pick of the Week last week. But by far the hottest item we tweeted over the past two weeks was an article in the annual AdvertisingAge Marketer of the Year issue: ‘Humans, Not Tech, Define a PC-Free IBM’ – wherein we learn that:

Should IBM and Coke (Coca-Cola – ed.) maintain their brand-value growth rates of the past year this year, IBM is poised to surpass Coke to become No. 1 by next year on the Interbrand chart.

Another great tidbit in this article: Watson’s Jeopardy! Challenge (which would be the Software Newsletter Pick of the Year, if we had one) produced 1.3 billion media impressions according to IBM. Makes you wonder if the Pepsi challenge got anywhere near as much attention.