Aurora Sets U.S. E-Commerce

PUB. DATE

April 2012

SOURCE

WWD: Women's Wear Daily;4/27/2012, Vol. 203 Issue 88, p4

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article looks at the launch of electronic commerce platforms by Aurora Fashions, the British fashion retail company. Chief executive officer Mike Shearwood comments on the company's strategy for online sales. Topics include the features of the transactional site and the company's clothing brands Warehouse, Oasis, and Coast.