Infographics are digital posters full of facts, catchy images, and sexy fonts that catch the eyes of just about everyone. And they come in hundreds of varieties.

Infographics combine text and images to communicate interesting facts on a specific topic.

An infographic can be about the 10 commandments of typography … it can be a periodic chart of SEO terms … it can be about Marvel comic book superheroes … or it can be a complicated diagram of different types of beers.

And the infographic is the darling of the content marketing world. For good reason.

Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic, unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.

But a good infographic takes time to create. So don’t skimp. Make it beautiful. Your audience will love you for it.

Demian Farnworth

Want to graduate from the minor to the major leagues? Dominate your domain with an authorial voice that people listen to? Demian Farnworth can help you go from being a good writer to a great one. Learn more. You can also follow him on Twitter.

Reader Comments (7)

I personally use them all the time in my blogs simply because I liked the way they look and just assumed they would convert better. I’d be curious of the cases when they will not convert better now that I think about it…

I wonder if the publishers grow by 12% because they are using infographics or they grow by 12% because they are focused on their content marketing and include infographics as a component of that content marketing. Chicken and egg type thing.

I agree infographics do take time, but there are some programs which allow me to make it easier and quicker without skimping. Infographics get the point across with all the facts and it’s something new and it’s catching on. Thanks for a great post.