Gaurav Banerjee, Head, Star Plus said, “We understand our viewers very well. Shows like ‘Diya Aur Baati Hum’, ‘Saathiya’, ‘Ye Rishta’ have been doing well over two years now. Apart from that, shows like ‘Mohabattein’ have picked up and brought a new set of audiences. I think our way of storytelling has struck well with the audiences.”

Ajit Mohan, Head, New Media, Star India, said, "We had decided to produce a high quality show around the auctions, with commentary and analysis from Harsha Bhogle and Sourav Ganguly. This is a vindication of our approach. The Indian consumer is evolving fast and more and more consumers want to catch the action while on the move. We are convinced that this year, the mobile screen will be where the action will be for IPL."