A fake bean commercial doesn’t exactly sound like the kind of thing anyone could possibly give a damn about, and yet this commercial, for Haynes Beans (fake product), is absolutely, mesmerizingly fantastic. It’s a 42-second short film from the visual effects studio, Cinesite, designe as a showase for the studio’s work. And after this, if I were looking for a visual effects studio, I’d snatch these guys up. It’s exciting, witty, smart, and yet ends with a delightfully unsophisticated punchline.

I am completely in love with this commercial. I’d take it behind the middle-school to get it pregnant, but it would flatten me with its huge pink monster paws.