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Beth Granger will present “Boosting Your Personal Professional Brand Using LinkedIn” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Beth and other expert speakers, please join us! Some people still think of LinkedIn as a place to go only if you are looking for a job, but it is so much […]

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items penciled in on your content […]

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Our four most-viewed videos are not the compelling patient stories most likely to end up shared on Facebook or talked about over dinner. They’re didactic […]

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Some have declared blogs dead in the age of short-form communication platforms like Twitter, but if you really look closely, many tweets and Facebook posts […]

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Patients seem to be highlighting the value of social media for physicians and providers. Every day patients bring in printouts from Internet sites and ask […]