55% of Chinese shoppers buy British

Fifty-five per cent of Chinese online shoppers purchase goods from the UK as goods are perceived to be “of premium quality”.

Ahead of Alibaba’s Singles’ Day event this Saturday, which last year achieved $17.8 billion of sales in 24 hours, Royal Mail have released research suggesting the UK is in prime position to cash in on the event.

Singles’ Day – now formally known as 11:11 – is the world’s biggest online shopping event, seeing Alibaba process around 170,000 orders a second at peak times.

Alibaba’s UK managing director David Lloyd recently told Retail Gazette “32 per cent of customers were purchasing from international brands.”