Community members and leaders gathered to push a seven-point plan called the New Deal for Roosevelt Avenue and give residents and business owners a “Taste of the BID.”

Councilwoman Julissa Ferreras is pushing for a new business improvement district for Roosevelt Avenue and under a supplemental cleaning program is showing the type of services a BID could provide.

Cleaning ambassadors will be on and around Roosevelt Avenue in Corona each day of the weak from 8 a.m. to 8 p.m., and will be easily recognizable in their yellow-and-grey uniforms.

Services include street cleaning, litter removal, graffiti mitigation, tree-pit maintenance and public infrastructure painting. The program is expected to run through 2013.

“By bringing new sanitation crews to our heavily trafficked business corridors like Roosevelt Avenue and Junction Boulevard, we are not only increasing safety and cleanliness, but we are also helping to drive new customers to our local businesses,” said Ferreras.

“New sanitation crews have already begun to make a difference along Roosevelt Avenue through cleaner and brighter streets, and by providing this neighborhood with a taste of what a BID can offer, this commercial corridor will only continue to get stronger