The First Purchase Behavior

MonkeyData

October 24, 2015 13:51

Updated

Dashboard: Online Store > Customers

Metrics description: Metrics related to the first customer's purchase in your online store are the average amount of the order, the number of items per the order and the average time needed to process the order.

Metrics source: Online store

Metrics calculation:

Average order value: Total revenue for all first customer orders/total number of first customer orders.

Average number of products: Total number of sold products in first orders/total number of first customer orders.

Average processing time: Needed time for change of the status to "completed" or "finished" - time of receipt of the order.

Downloads frequency: Every hour

Practical use: The first purchase can show you how your online store affects your customer. If you have a higher average value of the order and a higher number of products, your online store operates credible. However, the first purchase decides on customer satisfaction. There may be more reasons why they chose your online store - a better price than the competition, availability or quick delivery time. Especially delivery time may determine the probability of further purchase in your online store.