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Apple TV+ and Arcade Will Take Years To Benefit Bottom Line

Tripp Mickle

It will be years before Apple TV+ and Arcade help the company's bottom line.

Piper Jaffray said the $4.99 price combined with the limited amount of content they offer will result in muted interest. The firm estimates TV+ will have nine series at launch, far less than the deep catalogs offered by Hulu and Netflix.

"We do not expect either of these services to be materially additive to Apple estimates for at least the next couple of years," the firm said today.

But it said that the offerings underscore Apple's commitment to growing its services revenue, a critical push as it aims to lessen its iPhone dependency in the years ahead.

Did the Stock Market Love it?

Bowdeya Tweh

Technology News Editor

Apple's shares gained 1.2% to close Tuesday trading at $216.70, as the company debuted next-generation iPhone models and gave a public update about its Apple Arcade and Apple TV+ subscription offerings among other announcements. Shares have gained about 37% this year.

Need a Quick iPhone 11 Pro Recap?

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New York State of Mind

Bowdeya Tweh

Technology News Editor

Apple's flagship Fifth Avenue store in New York City will reopen Sept. 20 as the company's largest retail spot world-wide. Ahead of today's event, the glass cube at the store's entrance was covered with a rainbow skin.

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Stick Around for More #AppleEvent Coverage

Joanna Stern

I'm off to go check out the new iPhones and sorta-new Watch Series 5. Stay tuned for our first look videos and articles later today.

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By the Numbers

Joanna Stern

Bloomberg News

Possibly the most surprising thing today? That the old iPhone models sticking around are so competitively priced. The iPhone XR drops to $599 and the iPhone 8 to $449—both marked down $150. That makes for a lot of iPhone options for one person to consider:

Defining the iPhone Line Up

OK, let's recap a bit about what we've learned here about the new iPhones:

iPhone 11 - Lowest-end model, starting at $699. It has two cameras (regular camera and wide-angle), a 6.1-inch LCD display, and one hour more battery life than the iPhone XR.

iPhone 11 Pro - Starts at $999. It has three cameras (telephoto, regular, wide-angle), a 5.8-inch OLED display and now more battery life than the XS.

iPhone 11 Pro Max - Starts at $1,099. Same as iPhone 11 Pro but with a bigger 6.5-inch screen and five hours more battery life that the iPhone XS Max.

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Where's Jony?

Tripp Mickle

Apple has rolled out a few videos today—all lacking that familiar English accent.

Outgoing design chief Jony Ive historically provided the voiceover for videos, helping explain how each gadget was made and what was behind its design.

Going forward, it looks like Apple is going to mix and match who it relies on to read those scripts.

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Calling All Camera and Video Nerds

Joanna Stern

Apple is spending a bunch of time on the new trio of cameras, including the ability to shoot 4K video on all three cameras, switch between the cameras when filming and use professional third-party apps to have even more control.

The marketing toward the Pro models here is strong. Apple has made it a lot clearer who these iPhones are for this year. The 11 is for the average iPhone user who is seeking the longest battery life. The Pros are for those who want more power and camera and video tools—and are willing to spend on it.

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Pictures Are Worth $1,000

Tripp Mickle

EPA/Shutterstock

Apple's new iPhone 11 Pro models double down on camera improvements.

They offer: a new wide camera; a telephoto camera that lets in 40% more light; and an ultrawide camera with 120-degree field of view.

“You can use the telephoto to get really close on the subject or use the wide to tell a bit of the story or use the ultra wide to tell the story of the full surroundings,” Phil Schiller said.

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New Faster Charger in the Pro Box

After many years, Apple seems to have heard my cries and yells. The iPhone 11 Pro and iPhone 11 Pro Max has a fast charger in the box. No real details given on stage on speed of charging but you can bet it will be faster than the two to three hours it has taken in the past to charge these phones all the way up.