Boomtown committee pitches for a bigger regional spend

Thursday 09 May, 2019

The Boomtown committee hosted a breakfast in Sydney for media agencies and client partners earlier this week to further highlight the gap in advertising spend in metro v regional markets, despite the population of ‘Boomtown’ exceeding 8.8million people.

Boomtown is the collective name given to Regional Australia by a collaboration of six media owners: Southern Cross Austereo, Win, Prime Media Group, Australian Community Media, Imparja and Grant Broadcasters.

This is evidenced by that fact that despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.*

The Hit Network’s Dave Hughes, who hails from the regional Victorian coastal town of Warrnambool, entertained guests before Boomtown Chair and Southern Cross Austereo Chief Sales Officer, Brian Gallagher hosted a panel which included Wavemaker CEO Peter Vogel to discuss the potential opportunities for media buyers and advertiser in Boomtown markets.