Arcade Content directors have five nominations in the Branded Content and Online Video Production categories at the 2016 Bookmarks, South Africa’s premier digital awards.

Arcade director Rob Smith directed Johnnie Walker Wager and Sanlam One Rand Family for King James. These have five nominations overall each, including both Branded Content and Online Video Production.

Arcade director Lebogang Rasethaba is also up for Online Video Production for his Khuli Chana brand film for Absolut and Native VML.

Last year Rob won the only Gold for Branded Content at the Bookmarks for Sanlam One Rand Man, also with King James.

“It’s great to see strong competition this year from a record number of entries,” says Colin Howard, Arcade’s MD. “Congratulations to Rob and Lebo, but also to King James on having half the branded content finalists and Native VML for being the most nominated agency overall. ”

The winners will be announced on 3 March 2016 at Turbine Hall in Newtown, Johannesburg.

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Arcade Content’s Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up’s positioning as “the bold car that takes you places.”

Arcade Content’s Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August.

Arcade Content’s Lebogang Rasethaba co-directed A New Belief: The People’s Race with German Stephan Wever. The inspiring short film celebrates the Nike Soweto Marathon, which returned last November after skipping a year in 2013 for the first time since it began in 1992.

After winning Best Music Video at last year’s South African Music Awards (SAMAs), Arcade Content’s Kyle Lewis is again one of the five nominees for this year’s prize. He’s up for In Defence of My Art, Tumi’s music video featuring Reason and Ziyon.

King James' One Rand Man campaign for Sanlam won a whopping five Golds and a Silver at The Midas Awards in New York. Arcade Content's Rob Smith, who directed the One Rand Man brand film for King James, congratulates everyone involved.

Arcade Content's Rob Smith was the brand film director behind the winning work in both Digital and Experiential at The Creative Circle Ad of the Month awards. Rob directed the One Rand Man Sanlam brand films, which came first in Digital and third in Experiential, as well as the brand film for the Johnnie Walker Meet Your Match campaign, which won the Experiential category. King James was behind both campaigns.

INTRODUCING ARCADE CONTENT

ARCADE is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company.

We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch.

Branded content isn’t going to replace traditional advertising any time soon because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground.

Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Lebogang will continue to produce commercials through Egg Films.