First off, what is a conversion and why should it matter to you? A conversion is what it’s called each time a visitor to your website, fan on your Facebook page or email recipient completes an action you want them to. Signing up for your newsletter? Conversion. Liking your Facebook page? Conversion. Submitting information through a contact form? Conversion. Signing up for GDI with you as the sponsor? Conversion. These are all various website conversions.

Notice only one of these conversions is something that generates income for you directly–signing up for for GDI in your downline. That’s because all the other conversions listed are steps towards that final conversion. These small steps are just as important. Read on to learn about website conversions and what they mean, then make a list of your own and start working toward your goals.

Conversion: Facebook Like

This is one of the first steps to getting someone to join your downline if you use social media as a marketing tool. When someone “Likes” your Facebook page, they can now receive information about you and your website. A Facebook like lets you share content with someone you may not have connected with yet.

Conversion: Link Click

Use simple tools like bit.ly or ow.ly to see if people are clicking on your links. While these tools won’t tell you who is clicking your links, they can tell you if your content is gaining interest or not. This can help you create better content or adjust which content you share on different sites.

Conversion: Contact Form Submission

If you’re website has nothing else, it should have a contact form. This allows people who visit your site to share their information, giving you a chance to follow up with them and build a relationship. A prospect’s contact information is the last step before the final conversion–sign up.

Conversion: Signing Up

This is the ultimate conversion you are looking for, a new downline member. Remember that this does not happen out of the blue. All the steps above and ones like them lead to someone signing up. When you spend your time on the earlier conversions, getting new signups will become much easier.