Call it a tome, a guide, a passion manifesto, whatever. This little black book—just a handful of tightly worded pages—defines what we stand for. Not just in the products we make or the experience we hold sacred, but the very essence of who we are as riders. Riders who just happen to want to be part of the best cycling brand in the world. Take a flip through its pages. If you find yourself nodding your head as you read through, your next career move might be with Specialized.