A.C.powder electroluminescent lamps have been known and used for many years, but their mechanism of operation is still debated. Many thousands of phosphors are known, but the vast majority are not electroluminescent. A number of materials do exhibit the effect. Of these, however, ZnS doped with Cu is absolutely in a class of its own, and is the only material from which viable lamps can be made. In this work studies have been made of the performance of devices under a range of pulsed and continuous excitation conditions and new hypotheses presented which attempt to explain the behavior of this unique material.