As a B2B marketer, you understand how important the right tech stack is. But don’t forget why you have that technology to begin with – to serve customers. So get some ideas for how to best serve prospective customers as people in today’s blog post.MarketingSherpa Blog

Although it may seem easy, identifying new content to generate for your site can be harder than it looks, especially when your aim is for current, eye-catching and niche-related content – It’s all about finding out what your audience wants to see. There are a number of tools available that can be used to gain creative thoughts, guide you to potential content that people want to read on your site, and help you identify the relevant keywords for your niche.

One of the more helpful tools for getting insight into your audience’s thoughts is Wordtracker’s Keyword Tool, It reveals high-performing keywords in minutes, which can help you understand your market, grow your business, and discover profitable new market niches.

Wildcard

Once you’re using the tool you can then utilize a feature called the ‘wildcard.’

What does the wildcard do? It dramatically increases the amount of potentially relevant keywords you can get back with the minimum of effort.

How does it work? Here’s a quick example -

Type into the tool “how * spanish” Make sure you’ve chosen the territory you want to research (Global gives a great overview of the whole database) and have ‘keywords in any order’ selected. This gives you the widest set of results available. Checking ‘plurals’ is handy too, then you’re good to go. Hit ‘search.’

This example shows you subjects not just within the Spanish niche, but searching “how” and “spanish” the wildcard is able to find the middle man and display the terms that may have potential. This first result appears to have a high search volume and low competition – a perfect gap in the market and what customers actually want.

Are you a crammer?

The Keyword Tool allows you to enter more than one search term at a time, once you have you’ll be provided with 2000 keyword results, which are selected on the seed terms you search.

Feedback from Customer Support team, has lead us to discover that our customers sometimes have the temptation to cram all their seed words into a single search box to save time. The problem is, if you’re searching for “gold” and other terms within your niche, then you decide to search “flights,” your search results won’t appear accurate, as they are not focused on the one niche. So, by searching keywords that are not within the same niche, you’ll be costing yourself more time and effort as your results won’t display their actual performance within a miscellaneous keyword search list.

That’s why it’s important to be aware of the seed words you’re listing – remember to make sure they are focused, closely related and within the same niche. Avoiding popular terms, for example “iPad” and less popular terms like “furniture” within the same list.

Apple or Apple?

When searching in the tool, you need to specify your searches, as it’s easy to make the typical assumption that the Keyword Tool will understand the context (topic/product/service) of a keyword that you are searching for. For example, if a fruit seller searches for “apple,” to him he means apple the fruit, whereas to others the brand automatically springs to mind. Here are the results for “apple” -

To avoid this, Mr fruit seller will want to exclude irrelevant terms from his list. He can do so by doing this -

Once the unwanted terms are eliminated the search terms will look like this -

This technique ensures that your lists are on the right track from an early stage and you’re freed from irrelevant keywords.

This will also uncover hidden keywords with potential, that were initially lower down the list, but have been boosted up into the 2000 searches, as the unrelated keywords no longer appear within the results.

Search & Save

Once you begin your seed search, you can then use the Keyword Tool feature to ‘search and save’ particular results. So, If you encounter a search result that interests you, click the “search” link next to the term, followed by ‘search and save.’ You’ll then be able to save the results to an existing project and list, or create new ones really easily. In this example you can see it is saved to “Spanish lessons online” but you can change that in a keystroke.

You’ll then have another list added, that can be found saved to your project.

Now you know that…

Using a combination of your own insight into your industry and the features outlined above, you’ll begin to identify the most relevant (and popular) keywords within your niche – quickly and easily excluding off-topic terms right from the start.

The key point to remember is, by using Wordtracker’s Keyword Tool, you’ll be able to build and expand keyword lists, whilst keeping them highly focused. Sign up for a free 7-day trial of our Keywords Tool to kick start your seed searching success today!

In this MarketingSherpa blog, we examine insights into CRM and integrating Finance into the data mix as well. Read on for tips from Lou Guercia, President and CEO, Scribe Software, on how to begin this integration process.MarketingSherpa Blog

Inspired by Lyndon Antcliff’s blog post about which keywords bring organic search traffic to his site, I thought I’d take a quick look at which keywords brought traffic to Wordtracker.

There aren’t any real surprises there – heavy on our brand name (the larger words brought more traffic), and many searches for our free tools (everybody wants a freebie, right?). But the image also shows that the site is doing its job in SEO terms – bringing healthy search traffic for terms like ‘keyword tool’, ‘keyword tracker’ and ‘long tail keywords’ (ok, that one is smaller, but it’s there, plugging away for us).

Have you looked at which keywords are bringing the most traffic to your site recently? It’s really easy to see the keywords in your Google Analytics account if you have this installed on your site, but it’s really really easy to track your keywords and keyword niches if you’re using the Strategizer tool to draw the keyword data from Google Analytics.

So, perhaps the start of a new year is a great time to revisit your keyword strategies, or perhaps to dust off your Analytics account and get it working harder for you. And if you’d like to share your top keywords like this too, the good people at Wordle make it very easy to generate word clouds like the one above (hint look for the ‘Advanced’ tab at the right of their navigation bar). You could even link to them in the comments section below here!