Advertising Campaigns: Rooms to Go

Rooms to Go, the furniture company, opened four stores in the Houston area (Baybrook Mall, The Woodlands, Stafford and Willowbrook). The new stores add to an already long list of Texas locations, including stores in Dallas, Austin and San Antonio.

To support its expansion in Houston, Rooms to Go, one of the leading FSI advertisers in Hispanic newspapers, has advertised in Spanish media with a multimedia advertising campaign that covers: TV, radio and newspaper advertising.” Martha Kruse, Sr. Director, Multicultural Marketing at Rooms to Go, tells Portada.

Rooms to Go works with prominent figures in the communities they serve, as well as with leading brands like Disney, NASCAR, and Cindy Crawford Home. The Cindy Crawford Home Collection is a specialty collection exclusive to Rooms to Go and features bedrooms, living rooms, dining rooms and children's furniture collections.

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.