Apple Inc. is a one of the world's leading providers of information technology products. Founded in 1977, Apple designs, develops and distributes a wide range of consumer electronics, including the iPhone (smartphones) and iPad (tablets) lines, the Apple Watch, and Mac branded desktop and laptop computers, as well as adjacent software (e.g. the iOS mobile operating system or service applications such as Apple Music or iTunes). [...]

- What are the player's strategies?

Apple is seeking to keep on banking on its powerful brand and technological innovation to spur revenue growth across its established product categories. In 2017, the company refreshed and upgraded its flagship iPhone, iPad, Mac and Apple Watch families of products. The launch of the iPhone X, a smartphone infused with augmented reality (backed by over 1,000 AR-based apps available via App Store) and AI technologies highlights the future direction of Apple's innovation. […]

- What are the player's strengths and weaknesses?

Powerful brand image

Horizontally and vertically-integrated: computing and mobile communications devices are underpinned by a diverse array of software, content, services, as well as physical and online retail […]