This disruptive innovation will change the way skincare and cosmetics are formulated.

Laguna Hills, CA November 10, 2017

Apriori Beauty, a boutique beauty brand headquartered in Orange County, California, introduced a groundbreaking new skincare treatment product made with the patented and patent-pending HydrO18™ Activated Water™ Technology — Celloxylin® Moisture Extreme, Hydrating Mask. “This disruptive innovation will change the way skincare and cosmetics are formulated,” says Apriori Beauty Co-Founder, Elizabeth Vervynck. “Hence our excitement for being the first company to bring a product to market with this technology,” adds Vervynck.

It’s a little known fact that skincare products are made up of a high percentage of water — anywhere from 60-80% of the formula — yet this “silent” ingredient does little more than help mix the remaining ingredients together and determine the viscosity. And even though water is so hydrating, it is incompatible with skin because our pores are constantly producing oil and water and oil do not mix. So, the most hydrating ingredient on this planet and the ingredient that makes up the majority of skincare products does little for our skin … until now! When a product is formulated with the revolutionary Hydr018™ Activated Water™ instead of regular distilled water, clinical studies have shown it to hydrate skin up to 41% more.

“Because we are a smaller beauty brand, and we wanted to utilize this innovation to build brand awareness at the same time, Celloxylin® Moisture Extreme Hydrating Mask is available exclusively for pre-order on the Tech & Innovation launch pad Indiegogo.com,” says Vervynck. The Indiegogo campaign will run through January 5th, 2018 and the product will officially be released in February 2018 at aprioribeauty.com.

Apriori Beauty LLC was founded in 2008 with the mission to create beauty through innovative products, passionate people and personal success. Our products are created with all things good — innovation and botanicals, and nothing bad — no toxic, controversial or unnecessary ingredients. Ingredient safety has always been Apriority, that’s why each product is developed under the strict safety guidelines of the EU Cosmetics Directive — the legislative basis for the manufacture of cosmetic products in the European Union, and the basis for Apriori Beauty’s self-regulation here in the U.S., where guidelines are less stringent.

Sarah Thompson

Sarah is a financial reporter, focusing on technology, national security, and policing. Before joining Daily Telescope she worked as a staff writer at Fast Company and spent two years as a foreign correspondent in Turkey. Her work has been published in Al Jazeera America, The Nation, Vice News, Motherboard, and many other outlets.