NASHVILLE, TN, September 29, 2017 – The Nashville Chamber of Commerce held its annual celebration Thursday, September 28 at the Country Music Hall of Fame and Museum’s Event Hall. Along with Stephen Davis, CEO of Kingdom Cleaning, k2forma President and...

Many entrepreneurs’ initial reaction to building a brand is to design the logo first. However, the logo and other tangible components aren’t nearly as important as the strategy and thought that need to come first.

What started as a market filled with beauty brands has ballooned into a diverse industry with specialty boxes fulfilling a multitude of interests. How can small and boutique retailers capitalize on this trend of subscription boxes?

Adding a birthday email with a special discount offer will create a more personal connection with your customer, making your customers feel important to you. In return, they are more likely to take advantage of the offer that you send.