Blockchain has the potential to resolve many of the issues facing ad networks, including the rampant fraud that is quickly, and unfortunately, becoming a central point of contention within the industry.

Unlike the current standards for awarding miles and points to loyal customers that come with numerous restrictions attached, new blockchain-based services are demonstrating that the capability for building a model that serves all...

Just as institutional investors were quick to recognize the benefits of automated trading solutions, cryptocurrency investors will be the ultimate beneficiaries of the introduction of these services to the blockchain ecosystem.

For businesses and their ITDMs, the key is to have a blockchain strategy in place. The technology offers capabilities that could benefit most businesses, but further improvements are bound to come about as these platforms evolve their...

Ultimately, successful ecosystems are those that inspire users to consolidate activities within them. Tokens make the participation in these ecosystems not only convenient but also potentially profitable.