Net firm’s agency deal gives access to corporate travel

4 February 2004
by Editorial

First Option, the UK’s largest hotel and conference booking agency, has been acquired by internet firm lastminute.com. The £12.1m purchase comes after several months of the company looking to enter the corporate travel sector.
Commercial director at First Option Ricky Kapoor said the deal had been received very positively. "We’re extremely excited about this development. It’s excellent news for business, for the staff here and of course for the clients."
While the retail business will be rebranded under
the lastminute.com banner, its corporate elements will remain as First Option Hotel Reservations.