This Is Pinterest’s Most Popular Lipstick Color for Brides

Pinterest is a one-stop shop for all the latest trends in wedding fabulousness. Thanks to its most recent wedding report, no stone is left unturned, and that definitely includes bridal beauty. While Jouer’s rose-gold lip color has been steady dominating everyday beauty, another shade is proving itself to be most popular with brides. And it’s not the classic red you might expect.

Instead, Pinterest has found that berry lips are reigning supreme with brides ATM. In fact, interest in the hue has increased by a whopping 71 percent — wowza! And it’s not hard to see why: The pretty shade is universally flattering. See: Kate Hudson, Rihanna, and Lily Collins.