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Pentax has launched a new camera with the odd name *ist.
To announce their new gem they took out full page ads in Swedish photography magazine FOTO carrying the headline: "A perfect body with all the right accessories."

The image they choose to go with that headline is tarnishing their image..... Read more to see the ad.

After seeing Grey Aukland's Cannes award winning ad for No Bugs insect spray, I thought I had seen something very similar before, besides the Gary Larson cartoon. Combing through Luerzer's Archive, I found it. Compare them for yourself.

The Media Guardian reports the ASA has banned a poster campaign for Red Devil, a popular energy drink by Britvic, after upholding two complaints that it made "offensive" references to anal sex.

From the article: The poster adverts, for Red Devil, carried the innuendo-laden slogans "He was going so fast he went for the wrong entrance" and "Once he'd found the right zone, she was raring to go".

Soft drinks giant Britvic, which makes Red Devil, agreed the wording in the adverts was "suggestive" but argued they were "playful and cheeky".

The UK advertising watchdog (ASA) has banned a Rizla advert because it could be seen as condoning the use of cannabis.

The Rizla ad carried the line "Twist and Burn" - immediatly a rival brand complained to the ASA and claimed the ad "condoned the product's use for the consumption of illegal drugs".

The ASA carried out an investigation and found that, in some dictionaries, "twist" was a slang term for a cannabis joint and "burn" could be referred to smoking one, they also added that 'cannabis cigarettes are normally fatter than those filled with tobacco and twisted at one end to prevent the contents falling out.' wow, they know their stuff. ;)

Barnardo's uses shock tactics to tackle child poverty, this strategy has backfired. More than 60 people contacted the Advertising Standards Authority (ASA) through its website, and dozens of people called the within hours of the ads appearing.

The first in the series of newspaper adverts from Barnardo's shows a new-born baby with a cockroach crawling out of his mouth. Another advert in the "silver spoons" campaign features a baby with a methylated spirits bottle in its mouth while a third shows a baby with a syringe.

The headline on the adverts says: "There are no silver spoons for children born into poverty." Read more to see the ads.

WE sweden are in trouble for the way they advertise their underwear. While the men's packaging shows a overweight hairy man, the woman's packaging shows a girl's bottom still red after being freshly spanked.
So far six eloquent complaints have been filed with ERK (ethical advisory board in advertising) prompting the company to remove the spanked image. Greger Hagelin, CEO for WE, defends the image with "we're a skater brand, the idea was that the girl might have fallen off a skateboard."

Sloggi has finally gone one butt too far - Triumph the brand behind Sloggi, has been asked by the French advertising sector association to withdraw a billboard campaign for its Sloggi range, which has been widely condemned as offensive to women. The image depicts ladies in underwear and little else posing around poles in starstudded spotligts, reminiscent of a striptease stage.