DVD Sales: Dracula's Debut Tells an Important Story

February 22nd, 2015

New releases occupied four of the top five spots on the DVD sales chart for the week ending February 8. The top spot went to Dracula Untold, with 237,000 units sold and $4.16 million in consumer spending during its first week of release. With this strong result, I think the odds of this film becoming the first of a franchise have increased.

Second place, just barely, went to The Best of Me, with 227,000 units sold and $3.45 million in consumer spending. The Best of Me edged out John Wick, sending it to third place with 227,000 units sold and $3.44 million in spending.

The Book of Life is the only previous release to hold onto its place in the top five this week. It held its fourth place spot, with 112,000 units sold and $1.16 million in spending for the week, bringing it to 286,000 units sold and $3.90 million after two weeks of release. Finally, Ouija opened in fifth place with 105,000 units sold and $2.06 million in spending.

These four films are notable: no other new releases reached the top 30 on the DVD sales chart this week.