Introducing Venmo Touch: One Touch Payment Across Apps

At Braintree, our mission is to simplify payments for
developers and for businesses so that they can focus on building
ground-breaking services and companies. Just as AWS has freed developers from the
need to worry about building and maintaining server infrastructure, our goal is
to continue to be the platform for the future of commerce that enables web
companies to focus on their core businesses.

Despite the magical buying experiences being built by companies
in the Braintree network, entering a card continues to be a pain for customers.
Even though you can seemingly do anything on your mobile device, when you want
to buy something, you still need to get out your credit card, type the
16-digits, select expiration date, and enter in a card verification code on a
small virtual keyboard.

With many of the best mobile commerce companies already running
on Braintree and millions of cards in our network, we found ourselves in the
unique position to eliminate one of the most painful parts of the purchase
experience that has existed since the beginning of ecommerce. While our
platform provides great power for companies individually, we realized there was
even more value to the companies using our platform if they could leverage the
power of the network.

To solve this consumer problem and give more power to the
companies on our platform, we teamed up with Venmo and began working on a
product that brings to life our vision for the best possible purchasing experience
on mobile. Today we are introducing Venmo Touch on iOS: a connective tissue
linking merchants on the fast-growing Braintree payment network that provides
payment identity for consumers and enables an easier mobile sign-up process.
Venmo Touch offers a simple, secure way to authorize the credit card that a
customer previously used with another Braintree partner on the network or with
Venmo itself, enabling a seamless checkout across apps. We have worked hard to
make a consumer experience that is both intuitive and pleasantly surprising.
See how it works touch.venmo.com
or read more about the consumer experience thinking on blog.venmo.com.

In addition to ensuring a frictionless consumer experience, we
have focused, as always, on making the developer experience as simple as
possible. An existing Braintree merchant
should be able to complete the integration in an afternoon. Simply add the
Venmo Touch SDK to your iOS app, and when a customer uses a card already saved
in the Vault, you get the card payment token; processing transactions with the
Braintree Gateway, is no different than it is today.

We are
excited to help accelerate the mobile commerce revolution by making the buying
experience as compelling and frictionless as everything else on your mobile
device.

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Bill ReadyBill is the SVP, Global Head of Merchant and Next-Gen Commerce at PayPal. Previously, Ready was the CEO of Braintree, leading the company through the 2013 acquisition by PayPal for $800 million.More posts by this author