In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, talks with Roy Bingham, SVP and GM, Direct Division at ReNew Life, the leading manufacturer and distributor of digestive health products.

Roy discusses the eCommerce tools and vendors that the 17-year-old company uses to serve up relevant products and information to help find users find the right solutions to their health concerns. He also explains how they have used their web presence to balance the needs of their various sales channels and boost awareness of the brand and products.

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, talks with Halley Silver, Director of Online Services at King Arthur Flour, a retailer for flour and baking products.

Halley discusses how one of America’s oldest companies uses technologies to sell products online and interact with customers through social media and their online community. She also explains how they are currently working on responsive design for their mobile site and some of the challenges they have faced with programming.

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, talks with Mike Stearns, Ecommerce Manager at Tea Collection, an online retailer and wholesaler for baby, toddler, and children’s clothing.

Mike discusses one of Tea Collection’s main focuses is to continuously improve conversions and some of the techniques they are using to grow their online store, as well as, their current and future plans to drive more traffic to their site.

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, talks with Josh Wood, co-founder and VP of Operations at Ozbo, an online retailer for various household products.

Josh discusses some of the challenges a growing online retailer faces and how Ozbo is working to overcome those obstacles. He also mentions some of the service providers his company uses and how those technologies are helping to increase sales. If you will be attending Shop.org 2012, make sure to attend Josh’s session in the Big Ideas Theater on Tuesday September 11 at 1:15pm.

Kent discusses how service providers can best engage with etailers and how those providers can help break through all the marketing “noise”. He further explains what changes in ecommerce he is predicting over the next twelve months which include globalizing, big data analysis for small-mid size etailers, and continuing developments for mobile.

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews George Michie, CEO of The Rimm Kaufman Group, provider of data-driven online marketing solutions to online businesses.

George discusses the challenges with attribution for multichannel companies and how they can handle some of those complicated online and offline interactions. He also touches on the value of knowing the products with higher margins and how it will pay off to be more aggressive with paid search ads for those products over others.

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Laura Santos, Marketing Manager of Envelopes.com, a leading supplier of plain and printed envelopes to businesses, organizations, and individuals.

Laura explains how Envelopes.com is attracting customers to their site through paid search, text ads and display ads as well as putting some focus on remarketing for abandonment. Laura also discusses an upcoming feature to Envelopes.com that will allow their customers to personalize and design the products they are purchasing.

Justus discusses the difficulties retailers are having measuring attribution for their in-store and online purchases when channels are blurring together. He also touches on mobile shopping and how retailers should be aware of what devices their customers are using, whether phone or tablet, and optimize the retail site to suite the customers’ behavior.

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Grant Arnott of Power Retail, a news and information resource for the online retail industry.

Grant discusses the general state of the online retail industry presently in Australia and how Australian retailers should react to the new trends and innovations occurring globally in ecommerce. As retailers are putting a larger focus on their ecommerce store, Grant explains the need to take a more omni-channel approach to ensure a seamless customer experience.

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews Chris Reighley, Director of Ecommerce at Totes/Isotoner a manufacturer and seller of rain and cold weather products.

Chris discusses how having an online presence has helped them to better connect with their customers and to gain valuable feedback to improve their business. Over the past 2 years, their ecommerce site has grown tremendously from less than half a percent to just over 2% of their wholesale business. As they look to continuously grow in 2012, Chris shares some of the things Totes/ISOTONER will be doing online including 3 big trends: selling internationally, mobile, and user generated content.

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About this podcast

Ecommerce Podcast is produced by SLI Systems. It is a podcast series containing interviews with SLI's customers and partners about ecommerce best practices, and profiles the people who keep their online businesses running and talks about the lessons they've learned.