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As Jack London once said, “The proper function of man is to live, not to exist.” Far too often we travel through life on autopilot, going through the motions, accepting what is, and having every day pass like the one before it. Everything seems relatively normal and comfortable, except that constant twitch in the back of your mind that’s saying, “It’s time to make some changes.”

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You know how when you were a little child you used to think that grown ups have the answers to all of your questions and how those answers would in fact reflect the ultimate truth and how life should be lived? Well, what you did not know then and probably a lot us us don’t know it now either, is that each and every one of us has a different set of beliefs and based on those beliefs we build our lives and our reality and what we usually do, is imposing our own set of beliefs on them.

The rise of the infant entrepreneur is producing a rash of ageism, particularly among venture capitalists. Why finance a 40-year-old (with a family and mortgage) when you can back a 20-year-old who will work around the clock for peanuts and might be the next Mr Zuckerberg? But it is not hard to think of counter-examples: Mark Pincus was 41 when he founded Zynga and Arianna Huffington was 54 when she created the Huffington Post.

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In lieu of a first-person interaction, first impressions on the Web stem directly from the initial customer experience on your website, social channels, or online conversations reviewing your service in communities or forums.