Transcript of "How to Optimise your Twitter Strategy"

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What is it? <ul><li>A quick and easy messaging tool which allows you to publish what you are doing to many people (followers) </li></ul><ul><li>Conversations are a maximum of 140 characters (like SMS) </li></ul><ul><li>Live conversations (streams) </li></ul>

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My followers and the people I'm following Number of posts (tweets) i’ve made Replies TO (@) me Private Messages TO me (DM) Twitter Search Current Hot “trending” Topics Post (tweet) entry box Friend id/avatar Their Tweet Their Tweet Replies to others and links

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Step 1: What’s our Twitter USP? <ul><li>Why do we want to be on here? </li></ul><ul><li>What are we going to do on here? </li></ul><ul><li>Should we offer some kind of incentive? </li></ul><ul><ul><li>Twitter-only special offer/discount </li></ul></ul><ul><ul><li>Instant customer-service </li></ul></ul><ul><ul><li>Competitions </li></ul></ul><ul><ul><li>Raise awareness </li></ul></ul>

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Step 2 – On what and with whom should we engage? <ul><li>Find - what people are talking about and who those people are </li></ul>F

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Step 2 – On what and with whom should we engage? <ul><li>Find - what people are talking about and who those people are </li></ul><ul><li>Understand – the person and their followers and how valid a prospect they are </li></ul>F U

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<ul><li>Find - what people are talking about and who those people are </li></ul><ul><li>Understand – the person and their followers and how valid a prospect they are </li></ul><ul><li>Create – a reason for being there and establish contact – add value </li></ul>Step 2 – On what and with whom should we engage? F U C

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Step 2 – On what and with whom should we engage? <ul><li>Find - what people are talking about and who those people are </li></ul><ul><li>Understand – the person and their followers and how valid a prospect they are </li></ul><ul><li>Create – a reason for being there and establish contact – add value </li></ul><ul><li>Engage – develop a relationship. Use what makes them tick to get closer </li></ul>F U C E

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Step 4: Tone of Voice – how would we respond? @MatterNot: I’m sorry for that. Did you receive them broken? Can you DM me and I'll look into a replacement for you. <ul><li>Friendly & helpful: </li></ul>@lau_rie: What a brilliant idea. I wonder if we could get more people rating films on Twitter? How about a # lovefilmrating maybe? <ul><li>Engaging: </li></ul>

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Tips for playing nicely <ul><li>Tone has to be authentic and honest </li></ul><ul><li>Be conversational </li></ul><ul><li>Be respectful </li></ul><ul><li>Be engaging and add value </li></ul><ul><li>DO NOT SELL </li></ul>

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<ul><li>Find - what people are talking about and who those people are </li></ul><ul><li>Understand – the person and their followers and how valid a prospect they are </li></ul><ul><li>Create – a reason for being there and establish contact – add value </li></ul><ul><li>Engage – develop a relationship. Use what makes them tick to get closer </li></ul>Tips for a more successful Twitter strategy F U C E