K-cup bras arrive at Selfridges as British breasts get even bigger

Supersize K-cup bras are now being stocked at Selfridges in London and The Trafford Centre in Manchester, as British breasts chest keep on growing.

Sales of big bras are on the increase in Britain

The department store made the move in response to the increasing number of women who have very large busts.

A K-cup bra has a circumference of over four foot, with each cup spanning one and a half foot.

Sales of D to G cup brassieres have soared by 50 per cent since 2005, which translates as one in every four purchases, according to the up-market store.

Ten years ago, the most popular bra size in the UK was a 34B, now it’s a 36D.

However, some scientists don’t think that British breasts are getting bigger because women are getting heavier.

Researchers at the University of Portsmouth studied 300 UK ladies over four years and discovered an increase in the size of the average bosom, regardless of weight.

However, Selfridge’s Buying Manager for Lingerie, Helen Attwood, thinks demand for bigger bras is down to women getting heavier, but adds that breast size “can even change depending on the time of the month”.

Either way, it looks like Selfridges cup will runneth over when it comes to sales of big bras.