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16 September 2011

Fashion Finds - Erin Louise

I really don't think there is anything better than when you stumble across a designer who's clothes you immediately fall in love with and when purchased and worn make you feel like they were made and tailored just for you. I found that in a local NSW designer Erin Louise just over a year ago now, ( that I have mentioned here and here before) and my love affair with her whimsical & gorgeous pieces grow as each season goes by. She is a fashion force to be reckoned with when it comes to her one off formal dresses (did I mention they're one off?) she does through her other label Ell, and her new Summer collection is incredible with clothes featuring bold patterns that still have her key flavour of what I think is like a romantic feel in each and every piece. She has a signature singlet range** that I constantly have to stop myself from buying every design from (all in good time) and even her headbands and accessories are stunning and give any outfit a statement look. Her latest collection from Ell has girls going crazy and this is the collection the photos are from today. The design idea for the shoot was dreamt up by the photographer Luisa Brimble and I feel she did Erin's collection incredible justice. I hope you enjoy these shots and beautiful, intricate designs as much as I do. All photos can be found here.

**I want to do a separate feature of her beautiful singlet range I mentioned above in a post soon so I can do the designs justice so stay tuned for that!

You need to stop introducing me to all these awesome local designers. My heart flutters a little too rapidly then my wallet purse starts to give way... hahah you Anna are great for my virtual life and disastrous for my spending habits!

Is it just me and my wedding-saturated brain, or would these designs not make stunning bridesmaids' dresses? I adore the styling of the photos as well - they convey such a sense of whimsy and ethereal femininity. Such a sweet fashion find! -Jennifer