MADISON, Wis. (January 30, 2014)— The American Academy of Cosmetic Dentistry (AACD), the world’s largest non-profit membership association dedicated to the art and science of cosmetic dentistry, has launched a new consumer website, www.YourSmileBecomesYou.com.

With the launch of this site, AACD is embarking on a new campaign aimed to help educate consumers about cosmetic dentistry, encourage them in their pursuit to improve their smiles, and to raise awareness of the importance of seeking out an AACD Accredited or member dentist for treatment.

“There are currently many different cosmetic dentistry treatment options for patients, and this website enables the consumer to learn more about these procedures through a less intimidating, more consumer-friendly fun way,” said Dr. Jack Ringer, DDS, AAACD; AACD President 2013-2014. “We hope that the ‘Your Smile Becomes You’ website provides consumers with foundational information that will help them to have more informed conversations about their oral health with the right cosmetic dentist in their area.”

The website also features a “Find a Cosmetic Dentist” locator that quickly allows the user to find an AACD Accredited or AACD member dentist practicing near them.

“A recent study conducted by Kelton Research the importance the public places on an attractive smile. More consumers are willing to pay to fix their teeth than to pay for weight loss,” said Barb Kachelski, AACD executive director. “Knowing this, we built the ‘Your Smile Becomes You’ website to help consumers understand steps they can take to improve their smiles and to showcase the clinical excellence of our AACD member dentists.”

About the AACD

The American Academy of Cosmetic Dentistry (AACD) is the world’s largest non-profit member organization dedicated to advancing excellence in comprehensive oral care that combines art and science to optimally improve dental health, esthetics, and function. Comprised of more than 6,600 cosmetic dental professionals in 80 countries worldwide, the AACD fulfills its mission by offering superior educational opportunities, promoting and supporting a respected credential, serving as a user-friendly and inviting forum for the creative exchange of knowledge and ideas, and providing accurate and useful information to the public and the profession. To learn more, visit www.yoursmilebecomesyou.com.