Organizations
are collecting massive amounts of data, often times inadvertently. This
data can provide valuable insight into customer’s feedback, uncover
unmet needs, problematic issues and surprising use patterns that can
provide a strategic edge to stand apart in today’s increasingly
commoditized market place. This data is valuable but seldom are the
resources allocated to do the data analysis needed to effectively
integrate the information into the organization’s strategic plan.

As
design and thought influencers and skilled collaborators, UX
Professionals have a unique opportunity to collaborate with business
analysts and business intelligence team members to imbue the data
collection, synthesis, and analysis process with an empathetic
understanding of the symbiotic needs of both customer and business
organization. Using our skills in communication, information and
interaction design, we can design interfaces that present the data in a
manner which is easily digestible and actionable for critical
stakeholders and provide the much needed insight into what our data is
trying to tell us.

Noah
Iliinsky strongly believes in the power of intentionally crafted
communication. He has spent the last several years thinking, writing,
and speaking about best practices for designing visualizations, informed
by his graduate work in user experience and interaction design. He is a
frequent speaker in both industry and academic contexts.

Noah
works as a Visualization Expert at IBM’s Center for Advanced
Visualization. He is the co-author of Designing Data Visualizations and
technical editor of, and a contributor to, Beautiful Visualization,
published By O’Reilly Media. He has a master’s in Technical
Communication from the University of Washington, and a bachelor’s in
Physics from Reed College.

Noah's Blog, filled with all things UX!

Tyler Scott @BlueKaiSenior UX Designer at Blue Kai

Tyler
Scott is a graduate from the Department of Human Centered Design and
Engineering at University of Washington and is currently the Senior UX
Designer at BlueKai, the most interconnected media-independent data
management platform, data exchange, and analytics system in the
industry.

When not sketching mockups and hacking code, he can be found lifting heavy objects with his wife.