The PSP Masterclass webinar: Watch the recording

Ashfield

15 MAI 2018

Nagore Fernandez, Ashfield’s Head of Patient Solutions for EUCAN and Anna Baker, a Consultant in Health Psychology working closely with Ashfield, joined an eyeforpharma panel debate: 'How Health Psychology drives winning Patient Support Programmes'.

In the webinar, Nagore and Anna were joined by Ana Maria Arboleda, Director of European Operations, Patient Solutions at Teva and Emily Phillips, Senior Director, Reimbursement Strategy and Patient Access at Pharming Group. Together they discussed how a sound understanding of health psychology can ensure the patient’s perspective is baked in from the outset – ensuring adherence to both the programme and the medicine is inherent.