Avidly’s segment information 2018 according to the new reporting structure

Avidly’s segment information 2018 according to the new reporting structure

Marketing service provider Avidly introduced a new reporting structure at the beginning of 2019 and will report two segments from the accounting period starting from 1 January 2019 onwards. These two business areas and reporting segments will be Marketing Services and Inbound Marketing. Avidly has also published growth strategies and set mid-term financial targets for these business areas. Comparable figures for 2018 according to the new segments are