Forget the selfie stick, Coca-Cola is providing narcissists on Instagram a whole new way of taking pictures of themselves doing mundane tasks. The mundane task in this particular scenario is drinking the sugary beverage. This latest invention comes with a shoe-like contraption strapped to the bottom of the bottle with a camera lodged inside it. When the user tilts the bottle at a 70-degree angle to sip the beverage, the camera’s motion sensors will automatically click a photo. A USB port on the bottle’s base allows the photos to be transferred to a computer for viewing. The pictures will also be uploaded automatically to the company’s Facebook page and the user’s snapchat, if they have one.

“It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking,” explained the company’s marketing team. Coca-Cola’s move to jump onto the social media bandwagon doesn’t come as much of a surprise, considering that it’s sales have dipped recently. Consumers are increasingly turning to bottled water as opposed to soft drinks.

While the move might be hailed by avid Instagram users, the general reception of the selfie edition of the bottle has been negative. Since the announcement of the new bottle, Twitter has been peppered with comments like, “How about you get a Coca-Cola selfie bottle and document your steady decline into diabetes?”, “As if there isn’t enough craziness around selfies,” and, “Most disgusting thing I saw today. Selfie bottle. This selfie aka SELFISH aka SELF-ABSORBED era needs to chill. @CocaCola shame on you (sic).” This isn’t the first time Coca-Cola has introduced a gimmick that capitalized on the craze of the youth. This February, the company launched a campaign to recycle its packaging material and turn it into virtual reality headsets for smartphones. While it hasn’t been disclosed where the new bottles will be sold and how much they will cost, let’s all brace ourselves for our Facebook newsfeed to be bombarded with pictures of people mid-sip in the coming months.