When it comes to juice segment, Coca-Cola overtakes rival Pepsi

In the soft drinks category, both Pepsi and Coca-Cola lost share to Dabur, Bisleri and dozens of regional playersSagar Malviya | ET Bureau | April 02, 2016, 09:08 IST

Picture source: ThinkStockCoca-Cola has overtaken rival Pepsi in the juice segment even as both companies struggle in the overall beverages market where local and regional players have been increasing their collective market share over the last five years, according to a latest Euromonitor International report.

The Rs 28,340-crore soft drinks category grew 19% last calendar year helped by the juice segment that crossed Rs 10,000 crore in sales and is now almost the same size as carbonated beverages, the data showed.

However, in the soft drinks category, both Pepsi and Coca-Cola lost share to Dabur, Bisleri and dozens of regional players.

"With several new brand launches and the expansion of comparatively new players such as Hector Beverages, the competition in soft drinks became even more intense during 2015," said Sanjeev Raikar, research analyst at Euromonitor that expects majority of volume and value growth to come from bottled water and juices, which are being embraced by both rural and urban consumers instead of fizzy drinks.