ESPN the Magazine: 10th Anniversary a cover story

ESPN Anniversary A Cover Story

November 12, 2007
Mediaweek

Ten and Counting

Print is not dead! Long live print. This week, ESPN the Magazine hits newsstands with its 10 anniversary issue, supported by a campaign that includes print, Internet, a fan sweepstakes and a one-hour special and other callouts on ESPN. Lead agency is Opolis, Portland, Ore.

"We've had tremendous growth and our plan is to continue to grow," said Keith Clinkscales, svp-content development and enterprises at ESPN, New York. Getting promoted on a multimedia platform certainly helps, as when magazine covers and stories are part of the mix on ESPN's SportsCenter. As for top sports marketing stories over the past 10 years, Clinkscales cited the rise of Under Armour and the evolution of athletes from endorsers to cottage industries. "Michael Jordan endorsed Nike, but then came the Brand Jordan division, which now generates several hundred millions of dollars. And Tiger Woods doesn't just endorse Gatorade, he now has his own line."