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In the Land of Content Sharing, Swayy Hopes to Become King

Social media is maturing , and with that shift, more focus is being placed on content marketing and sharing. That’s where Swayy comes in.

Founded in March 2013 by Ohad Frankfurt (CEO), Lior Degani (VP marketing), Oz Katz (CTO) and Shlomi Babluki (chief scientist), all former alumni of The Elevator in Tel Aviv, Swayy was built to help brands and social media managers manage their social content strategy by tailoring the content that their audience is interested in consuming. It launched in public beta in September 2013.

But don’t call it a social media scheduling platform. “We’re a content sharing platform that’s more for the content marketing world. We’re not trying to replace sites like Hootsuite,” Degani said.

Since September, Swayy has gained 20,000 users. Social media managers who oversee multiple accounts, brands and agencies, now recommend more than 4 million pieces of content from Swayy each month. In addition, around 65 percent of all registered users are subscribed to Swayy’s daily content recommendation newsletter.

Degani said Swayy has developed a special natural language processing mechanism, which analyzes (on a semantic level) over 10,000 pieces of content each day, extracting the topics of each article. The mechanism also adds social trends, popularity and other factors.

For the social aspect, Swayy analyzes a user’s social community, followers and fans. This helps it understand what content is the most relevant, and then matches users with hundreds of articles a day to easily share using the the platform’s dashboard.

Swayy recently launched a “Swayy for Chrome” extension, which lets users share any articles found across the Web, similar to Hootsuite’s “Hootlet.” The sharing experience from the extension is the same as if you were on the website itself. From the extension, users can:

Post to multiple social networks

Schedule posts for every hour

Add an author’s Twitter handle and trending hashtags

See Swayy’s recommendations for more relevant articles

Degani said users are finding Swayy via media mentions, referral programs within the app and good old fashioned word-of-mouth.

“We’ve gotten a lot of positive response,” Degani said. “The fun part, when your users are social media managers, is that they share their thoughts on, well, social media.”