Making China Beautiful: Shiseido & the China Market Essay

1035 WordsOct 15th, 20105 Pages

MAKING CHINA BEAUTIFUL: SHISEIDO & THE CHINA MARKET

I. Problem The Shiseido company is weak in understanding the market needs and is looking to create a strategy that will both increase global market share and reap success in the high potential Chinese market.
II. Alternatives/Recommendations 1) Invest heavily in market research section in order to create market-driven products and services. a. Shiseido needs to consistently stay one step ahead when it comes to industry trends to establish itself as a unique brand as opposed to an imitator. The company is strong in the development of innovative, quality products, but needs to be able to attune their offerings to be able to better fit the market. b. Consumer tastes…show more content…

This channel allows for in-store sampling and sales consulting which significantly helps to build credibility and overall sales. iv. Con: This stratification strategy may take away from the exclusivity appeal of prestige products. The store may not be in a location where several different buyer markets are shopping. 3) Continue strengthening the Shiseido China business model. e. The Chinese Association of Fragrance, Flavor and Cosmetic Industry put 2008 total sales of cosmetics at $19 billion, with a steady average growth rate of 15% during the last five years which has and will sustain despite the global economic downturn. f. Shiseido should continue with a strong devotion and commitment to extensive hiring and training of qualified personnel throughout all business levels. g. Shiseido should carry on with building the brand image and fulfilling company values through engaging in social contribution activities in China and each region. h. Corporate should look to create strict standards for distribution negotiations through the training and strengthening of customer relationships management specifically in China and the rest of the Asian countries. v. Con: If this strategy isn’t executed correctly, the effort could

convention industry in U.S will be developed by rapid increasing of convention center and growing of budget by meeting planner. Also the Asia and Pacific convention market is rapidly increasing in demand, and set to become the largest convention market in the close future, especially for Mainland China market. While the Europe convention market is still perform a stable situation with soft growing. Being a successful convention destination will contribute to the economy of local community significantly…

Market research clothing in China
While Asia, particularly China, has enjoyed a dominant position in shoes, apparel and household textiles manufacturing for several years, makers of these items located in developed nations such as the U.S. and Canada have suffered a long period of decline. For example, over 98% of the shoes sold in America each year are imports, and the majority of these imports come from Asia. To consumers in Europe and North America, this growing reliance on Asia as a low-cost…

SAMSUNG CHINA TV MARKET
Samsung China: The Introduction of Color TV
Background
Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other…

general and with transparent competition for inward FDI. For example, the difficulty of the Chinese language may be a barrier to the inward FDI invest in China, even the country is integrated in all aspects. The Chinese government could provide support to those foreign investors by helping them to realize the necessity of being present in China. This could be done by implementing rules, for instance, all consumer information should be written in Chinese. As a result, the government could turn this…

offices around the world, the company had over 150,000 employees globally.
Belgium-based DHL International (DHL), in collaboration with its Chinese partner; Sinotrans which was also known as the China National Foreign Trade Transportation (Group) Corporation, launched an international express service, in China. Its core business was transporting documents and packages, which was a door-to-door delivery service particularly targeting parcels and freight items. The service offered shorter delivery and…

culture and business practices differ from Europe or even North American. As you start making business in China, having an understanding of Chinese business “etiquette” is important to your success. Knowing and practicing common customs will also help you to avoid embarrassment, and focus on the matters at hand on critical occasions.
Appearance
One of the most visible changes to the human landscape of China over the past few decades has been the change in dress code. Many men now wear suits and…

The final project is going to be about the market entry of Starbucks into China. This project will focus on gauging the success of the company's market entry strategy thus far. Starbucks has announced in a press release that it believes China will be its #2 market by 2014, and the company has been one of the most successful American companies in that market (Starbucks, 2012). The company entered the Chinese market in 1999 with a store in Beijing. This followed the acquisition of greater knowledge…

http://blackrabbit2999.blogspot.com/2010/04/nus-mkt-1003-case-study-shiseido-in.html
Shiseido in China:
A case study analysis
1. What are the functions performed by the distribution channels in cosmetic products? How are some of these functions performed in Shiseido’s operation in China?
There are a variety of distribution channels used in the marketing of cosmetic products which include examples such as product counters set up in department stores and product distribution through shelf display…