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About Keith

(Michael) Keith Parnell is a Digital Marketing Strategist, Brand Consultant, Technology Visionary, and a Keynote Public Speaker. He was a successful Chief Executive Officer & Strategy Chief of JASE Group LLC, an innovative Creative Advertising & Technology Agency, a company he founded in 1997.

Keith is the Virginia Governor’s Appointed Commissioner representing the City of Norfolk to the Transportation District Commission of Hampton Roads (Hampton Roads Transit’s Governing Board), is President and serves on the Board of Managers of the Cosmopolitan Club of Norfolk, and serves on the Board of Directors of Transit Management Company. In the past, Keith served on the Board of Directors of Hampton Roads Public Transportation Alliance, as Chief Information Officer for Stratum Marketing, as Manager of Software & Data Services for FSAP, and as Deputy Chief Technology Officer for The AUTOMARK Group.

Review these plans and their descriptions, and if you still have questions, please contact me below.

Why work with Keith?

Bringing in a digital strategy consultant to sit in for–or assist–your team is a very big decision. Let me assure you that awesome talent and expertise can be found external to the organization and can be brought in fast to implement special projects and turn things around rapidly. That includes education, strategy and business growth hacking. And that’s where I come in to play for your team.

How does it work?

Subscribe to a Digital Strategy Plan that will best meet your needs. Upon purchase, you will begin a virtual consulting agreement between you and Keith Parnell. A welcome call will be scheduled within 1 business day. Each Digital Strategy Plan is a 1 calendar-month engagement between you and Keith. The result is an action-based, strategic plan designed specifically for you and your team, ready for execution.

Digital Strategy Plans

$6,000*

Digital Content & Audience Engagement Plan

You want this plan! Keith will teach you how to create content (those really cool social ads), and where/how to distribute strategically to your audience.

Planning your company’s digital content can be overwhelming. Researching customer likes and tendencies, choosing the best social media software, organizing an appropriate distribution schedule, creating the right evergreen content, and understanding how to follow-on engage with the community is a big undertaking. Keith is here to make this easier for you.

This plan is for startups, and small and medium-sized businesses. Each plan is unique and customized around your needs and customers.

Social Media Policy

In need of a social media policy for your organization? This is your solution. This plan is a comprehensive social media policy developed specifically for your organization. You will get to work one-on-one with Keith to develop the best policy for your organization. Over the 1 calendar-month, you will virtually meet weekly, and follow his proven method for building out a social media policy.

A good social media policy should:

Not control every aspect of your team’s online habits (unless you work in a highly regulated or privacy-based field).

Offer various social media scenarios and how to respond.

Outline ownership, accountability and other key workflow needs.

Keep your company in compliance with any industry regulations.

Provide consistency for how all members of your team should use social media.

Establish the to-do’s and not-to’s for employees, interns, volunteers, executives, and other team members.

This plan is a way for startups, and small and medium-sized businesses to function as though there is a strategic communications executive in-house.

SMB Social Media Plan

When you need a social media plan for your business, someone to provide you a strategic roadmap, this is where you want to start. Whether you are just getting started in the world of social media or a seasoned pro, you might need additional help to kick your online game up a notch. Keith will work with you to figure out your plan of action and formulate a strategic roadmap to get you where you want to be.

What’s included in a plan? Each organization is unique, so each plan will be different. Some social media plans include things, like:

* Each plan has a one-time, flat fee and only changes if you decide to add options, such as in-person meetings.
There are limited spots available for 2019. Please contact Keith below to ensure availability for your Digital Strategy Plan monthly subscription.