...pivoting to focus on innovation. Still blogging about copyright and occasionally on digitization.

Wednesday, June 01, 2005

Creative marketing

Marketing your digital library often takes creativity. Although a digital library is in the ether, you need to reach out and touch your users (your public). The Liverpool (NY) Public Library has been doing an interesting marketing/outreach activity. They've been going to a local hotspot (food-wise and with wireless access) to answer reference questions, register people for a drawing of library-related stuff and sign people up for library cards! You can read a brief posting about it here.

Are you reaching out and touching your public? Doing something creative? Write a comment to this post and tell us what you're doing!

About Me

Jill Hurst-Wahl is an associate professor of practice in the Syracuse University School of Information Studies and the director its M.S. in Library and Information Science program. She is a member of the USNY Technology Policy and Practices Council. A former corporate librarian, Jill has always been an advocate for expanding the career opportunities for LIS graduates. Her interests include innovation, copyright, digitization, and social media.

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