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I swear till this day Im suppose to be from the west coast. Everything about that side Im just in love with. Cali is my dream state to live in, I swear it is. But anyway !LA Fine is introducing the world to the one and only Los Angeles style. The line is influced but the LA beaches, Hollywood, sun and everything the west coast has. LA Fine is reaching out to us beyond the city, just wanting everyone to experience and enjoy the lifestyle of the west through fashion. They have attracted the attention of many celebs; Annalynne McCord from 90210, Keyshia Cole, even international magazines.> Check Out LA Fine <

I just want to marry him. He’s so fly its not even funny, like I cant stomach it sometimes. Pharrell was spotted attending the 2010 Monaco Grand Prix. He was dressed down in some tough Chanel denim sunglasses that range about $290. The blue denim is covering the temples with the Chanel logo on each side. Of course he has to sport his line BBC as well. He rocked his BBC distressed print hickory jacket that ranges about $370 and the BBC digi-cargo’s that I’m really feelin’ that are about $235. Those are from the S/S ’10 collection.

Just the thought of summer almost being, just around the corner, is making me excited and im sure everyone else is as well. This was Zara February Lookbook but I just had to post it from my ladies. This is all summer bliss to me ! I love the cargo shorts. This summer is going to be full of cargo’s and definitely some floral’s just to throw a few out there. I love the little turban headbeads that the girls have going on, and that denim jacket is soo popppinnnnn !You can check out some pieces on ZARA

Italian eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The aim of this collection was to “embrace the essentialism and minimalism of objects and their functionality”, which brought them to classical and elegant designs for this season. Three basic key points were also in mind while putting the collection together: simplicity, research and understated elegance. The models shown here are the “People” (£118), “Andrea” (£129) and the “Flat Top” (£118). All models come in various colorways and are now available through Goodhood London.

Is it just us or is it more exciting to see what Thom Browne has in store with his Moncler collaboration more so than his own line? In any case the Moncler Gamme Bleue collection for Spring/Summer 2010 just hit Colette and the line takes its inspiration from summer sports with lightweight outerwear pieces, polos, and swim trunks. Click here to see more.

Diesel have announced that they are returning to their “rock roots” with the S/S 2010 Collection entitled “Rockin’ Dots” which is previewed here. Some highlights include dark denim sprinkled with sequins, heat sealed polka dot detailing on denim jackets and skirts and metal hardware on a denim tail coats.