Exec to lead sales research division

Sternberg has worked in media research at companies including Magna Global, McCann Erickson, TN Media and Bozell. The position is a new one – Sternberg will work out of Ion’s New York office and will develop sales research presentations for agencies and clients, along with audience analysis. Sternberg has been working at Ion as a consultant during the past year.

Ion emerged from bankruptcy in December 2009 after expunging some $2.7 billion in legacy debt; the station and network owner is now owned by a bondholder group. The group’s main network, Ion Television, is in 99 million homes.