When you first start using your account for business, it can feel really strange, even inauthentic, to share your thoughts, beliefs, and offering. But the more aligned your message is with your true voice, the easier it is to attract the people who truly resonate with you and your work.

When you're looking to step up your Instagram game, one of the more challenging things is creating a solid strategy. From creating a feed theme, to planning promotional or sponsored posts, to improving your time management (and thus reclaiming your time to commit to being present in your business and your life), to creating and organizing hashtag sets... it's a LOT of work (which is one of the reasons why entrepreneurs hire someone like me to do it for them)! And my favorite tools for helping to tackle all of it are planning and scheduling apps.