Studio launched in London for for VR, AR and MR capture

News

Jon Creamer

02 November 2017

A “state-of-the-art volumetric and 3D capture studio for the next generation of immersive content” has been opened in London by Digital Catapult, in partnership with immersive media company Hammerhead and Microsoft Mixed Reality Capture Studio

The studio, Dimension, is one of only three studios like it globally, alongside Microsoft’s own Mixed Reality Capture Studio in Redmond, WA and their newly launched San Francisco location.

Dimension is focused on the growing immersive technology and content sector. It has 106 cameras capturing “life-like” quality for volumetric and mixed reality video capture.

"Together with Hammerhead and Microsoft we are delighted to bring the world’s most advanced immersive technology to the UK,” said Dr Jeremy Silver, CEO of Digital Catapult. “Dimension enables production of extraordinarily life-like digital assets making stories, experiences and applications even more compelling. Compared to current animated content, the potential impact of truly lifelike VR/AR/MR experiences is enormous putting the UK at the heart of the immersive industry.”

"Dimension represents the next chapter in Hammerhead’s mission to create and enable high quality and extraordinarily immersive experiences,” said Simon Windsor, Joint Managing Director of Hammerhead, the first Microsoft mixed reality capture software licensee in the UK. “Dimension offers huge opportunities across the entertainment and digital industries, producing volumetric video content at a greater level of realism and authenticity than ever before. We look forward to working with creative companies, such as UK broadcast partner, Sky, to harness this game-changing technology in exciting new ways – helping to contribute towards the UK's proud heritage as a creative leader.”

The studio will be working with Sky VR and “other broadcast partners”. Production and animation houses can book the studio on a commercial basis. It is also available to researchers working in the immersive field.