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We hear the phrase “don’t be afraid to get back on the horse” when we stumble, but what does that actually mean for an entrepreneur? Should we pursue the same business, do something else (aka get on a different horse), or give up altogether? These are the kinds of questions I address in detail when discussing the future of my

An entrepreneur will take on as much as they can handle to make their business a reality. But if they have to work a 40 hour “day job” on top of all the day-to-day activities that goes along with their business, will they really be able to make it happen? There will undoubtedly be stories on both sides of the

Defeat is never easy to face. While even the most successful businesses will experience defeat at some point, for a young startup, defeat can feel like a hole that sinks the ship. Ucraft Brew recently experienced yet another defeat, walking away from the Nevada Governor’s Cup with no winnings. The pitch went well, the judges had a great feedback, yet

Ucraft Brew has done it again! We successfully made it through our second pitch for the Nevada Governor’s Cup. As I’ve discussed before, it may feel nice to finally be done with our pitch after weeks of stressing about it, but there’s still work to be done. My team and I will need to sit down soon and really go

What is growth hacking? Wikipedia defines growth hacking as a marketing technique which aims to attract users at a relatively low cost and primarily by means of technological integration. Guru entrepreneur, Sean Ellis, coined this term in a 2010 blog where he phrased growth hacking as “a person whose true north is growth.” When put this way, what entrepreneur wouldn’t

Well, it finally happened – we gave our first investor pitch (judges, investors… they feel the same). This was single-handedly the most important public speaking event I have ever taken part in and it was a big step forward for Ucraft Brew. Now we just sit tight and hope we win the $50,000, right? Not quite. “people may or may

In his TED talk, The Greatest Ted Talk Ever Sold, Morgan Spurlock asks a multi-million dollar deodorant company about their brand, and everyone in the room hesitates to answer. Interestingly, when he goes around to ask average people what their brand is, a few of them can answer without hesitation. I wish I could answer this question with that same

I enjoy photography. I’ve been doing it for about 3 years now as a hobby, and it’s opened a lot of doors for me as a result. From getting the opportunity to photograph a family’s closest moments, to flying 2,000 feet in the air in a hot air balloon, photography has been an adventure to say the least. Some of

Have you ever tried to design a logo? It can be far more challenging than you might think, regardless of how artistic you are. This is because a good logo goes beyond simple aesthetic and into the realm of symbolism and metaphor – who doesn’t love a good metaphor? When a business grows to be a household name, the symbolism behind