I'm writing to inform you of a bug in
some promotional emails that were sent on Wednesday. When the bug was
discovered, we halted the emails immediately. One or more of your items
were featured in an email to people who have favorited your shop, and we
mistakenly displayed your billing name instead of your shop name.

We take your privacy incredibly seriously, and want to share some details about what happened.

On Wednesday, Etsy sent a marketing email
displaying new items from the recipients’ favorite shops. The email was
sent to a subset of members who have favorited shops and are subscribed
to the email list “What's new at Etsy.” The intention was to show your shop name below each featured item, as is standard practice across the site and in emails from Etsy.

However, due to an internal bug, which
has now been corrected, your billing name (rather than your shop name)
was displayed below your item(s). Though the display name was incorrect,
recipients who clicked on the name were directed to your shop page. The
email did not display or link to any other private information about
you or your Etsy account. No other personal information was disclosed.