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The great thing about Pinterest is that it’s not only useful on a personal level, it has great applications for business – as Chris Brogan discusses in the clip above.

More than anything else, Pinterest is a search engine that will drive traffic to your site when used in the right way.

Kate Spade and Wholefoods are good examples of brands using the platform effectively. And you don’t have to be a manufacturer or retailer: Pinterest works equally well for spreading ideas, as organisations like The Guardian and Enough Project are showing.

Despite being a social media consultant, I’m a bit of a luddite when it comes to trying new stuff: not enough time or patience. But Pinterest grabbed me right away – mainly because we’d recently moved and I needed home furnishing ideas. Boom! An online moodboard that can be instantly added to and shared – how damn convenient.

Clearly a lot of other people think so too, because Pinterest is growing at a phenomenal rate – currently more than four million users worldwide. Eighty per cent of those are women (although uptake skews towards men in the UK).

First came blogging, then micro-blogging, now photo-blogging. We’re increasingly busy in terms of the daily information we need to process: if a picture paints a thousand words, ideas can be communicated in an instant. It’s no wonder applications like Instagram and Pinterest are of the moment.

Noam and I are living in some weird warren-like commune/ community/ educational institution. It’s underground, but not deep, just covered – inside a mountain, I think. There are hoards of people moving through the corridors, and lots of meetings going on in dimly-lit rooms. It’s like a mix between my old school (Holland Park) and some other place: with lots of long glass-sided corridors and childlike artwork on the walls.

It’s not hard to get outside – but outside isn’t pleasant: I scrabble around, find a doorway and see a vast, Styxian landscape in front of me; the air is scorching, dry and hot. There are huge rubbish heaps everywhere with people clambering over the heaps, all carrying out some kind of terrible, manual work. The point of their work is unclear. There’s sea, and a beach, but it’s all polluted, contaminated.

Then there’s a third place, a garden: above ground with manicured lawns, topiary, statues and deep, cool ornamental ponds to swim in. Some of my older women friends are there, sitting on the edge of the pools, with their bare feet dangling in the water. Somehow, if you dive right down to the bottom of a deep, dark pool, it connects with the warren-like commune below.

Someone gives me a cup of bright pink ice cream and I’m compelled to go outside into the Styxian landscape to buy more. The ice cream affects my ability to move or talk, but I want to eat it. I’m slurring my words and fighting to move.

I’ve no idea what time it is, or whether it’s day or night. At one point I’m in an airport with a group of people. We’re trying to catch a plane, but I can’t work out what airline we’re meant to be on. Then the dream cuts back and I’m in the commune/ warren again.

I try to tell Noam what was happening. I try to warn him against eating the poisonous pink ice cream and I can see he’s trying to understand what I’m saying but he can’t because the words won’t come out of my mouth properly.

Just then, I notice that the corridors and rooms of the commune are dotted with hundreds of discarded, empty, ice cream pots. Look (I want to shout) – everyone’s at it!

Some random thoughts that passed through my head yesterday: 50 airlines are changing terminals at Heathrow (wow, that really is a big aiport); my watch is broken (again); Fantastic Mr Fox by Roald Dahl is pretty grim (but Lila likes it); my friend is working way too hard on her micro-finance business in China; China has a choice to follow the West or pursue a different path of growth (if the former, we’re doomed); two bags of landfill rubbish from our little household every week seems way too much and that’s just one small household; this Baileys is out of date but it tastes okay.