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iTunes, others to launch “the great digital music giveaway”

“In the new year, some of the world’s biggest brands will promote their products and services by doling out millions of free downloads through alliances with digital music services.

‘You’re going to see lots of free music given out via third-party companies,” buymusic.com founder Scott Blum says. “It’s not going to be Apple and iTunes driving the business. It’s going to be companies like Pepsi and other third parties that are promoting digital music on bottle caps and on labels.’

Indeed, Apple Computer has inked a deal with Pepsi to give away 100 million iTunes downloads in a promotion that kicks off in February with a Super Bowl ad.”