This imprint houses several upcoming mini-series, which will feature familiar Marvel characters in a 1930's crime setting, independent of any continuity, without any of their familiar powers or trappings of the super-hero genre.

Speaking of classic Marvel characters like the X-Men, artist Dennis Calero said of the premise, "What if they were conceived as pulp action characters rather than superheroes?"

My question is this: When you've decided to strip these characters of their powers which define them, of the genre conventions from which they were conceived, and the continuity that binds them to a largely unchanging existence, why are we even using these characters at all?

Is there any literary or entertainment value in simply putting the Gambit/Rogue love story in a different setting? At what point will Marvel stop pretending to do something new, and instead actually do something new?

Or will we forever see Marvel cycle through the same stable of 20 odd characters, never conceiving any new characters as pulp action, superheroes, or any other variety?