FUJIFILM India shifts gear focusing more on Graphic Arts

FUJIFILM India announces the joining of Yasunobu Nishiyama San as its managing director. He will be based in the company’s headquarters in Gurgaon for India operations. Before joining FUJIFILM India, Yasunobu was associated with FUJIFILM Malaysia in the capacity of the same post and he carries experience of more than 25 years. It has been assured that his dynamic work ethics and deep understanding of the industry would provide a perfect foundation to take FUJIFILM India to a leadership level across various verticals.

In an exclusive chat with Print & Publishing, Yasunobu Nishiyama San said, “When I first went to Malaysia in 2010, little about UV wide-format printing was seen around. But it picked up aggressively in the year 2013. I expect the same in India too and hopefully our cost-effective quality products would change the mindset of the industry people in the country.” FUJIFILM India has also announced the appointment of SM Ramprasad as assistant vice president. Most recently Ramprasad was associated with Epson India as GM-consumer & commercial products group. Having experience of more than 20 years in the industry, Ramprasad brings a wealth of industry knowledge and management logics to his position.

With a highlight of the key focus areas, such as conventional graphic art, digital press solution, SM Ramprasad mentioned about the tremendous opportunities accumulating in the large-format area. “Now, we look forward to capturing two types of customers who have already experienced FUJIFILM machines in one way or the other – conventional and photo printers – both are on the same crossroad,” he affirmed, adding, “Conventional printers look out for brand solutions right from brochures to larger graphics. Similarly, photo printers or traditional signage players are now in pursuit of innovative printing solutions compatible with flexible range of media or substrates.”

With the new shift in leaderships, FUJIFILM India is now aggressively focusing on the graphic arts division to provide Indian customers breakthrough products and explore new opportunities of the Indiamade wide-format printers with strategic tie-up with local manufacturers along with technology supports from FUJIFILM Tokyo, FUJIFILM Dimatix and FUJIFILM Sericol. FUJIFILM Sericol India is one of the pioneers to manufacture quality inks from its state-of-the-art manufacturing plant located near Pune.