Marketing compliance and guidelines

Overview

Affirm is a consumer lender, and is subject to all applicable marketing and lending regulations. Affirm takes compliance very seriously. As a provider of Affirm's lending services, your marketing and terms must comply with these regulations, which include the Truth in Lending Act, Equal Credit Opportunity, and the CAN-SPAM Act. Click here for more information about these regulations and how they relate to offering Affirm to customers.

To ensure compliance and quality, send all marketing materials including site banners, messaging, landing pages and email communications to the Client Success Team for review before deploying live on your site. Please allow 5 to 10 business days for this approval process.