Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Dishwashing in Uzbekistan

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Executive Summary

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PROSPECTS

Automatic dishwashing is unpopular

The vast majority of Uzbekistanis continue to wash dishes by hand and this is common even in wealthy families, with only modern Europeanised families owning dishwashers. Firstly, dishwashers are considered a highly expensive household appliance for an average family.

Automatic dishwashing tablets in limited supply

The assortment of automatic dishwashing tablets in retailing outlets is also restricted, and prices are high. Tablets cannot be found in most cities, even in the major ones.

Hand dishwashing remains the most popular

As the vast majority of families in Uzbekistan do not own automatic dishwashers, they have to wash tableware by hand. Washing dishes by hand is one of functions of Uzbek women, who in most cases do not work, but rather look after the homes.

COMPETITIVE LANDSCAPE

Domestic brands not strong enough to compete

Dishwashing is characterised by well-known foreign brands such as Fairy, Finish, AOS and Sorti. Nevertheless, many new domestic brands appear and disappear every year, but none of them has managed to break into a leading position due to their poor quality.

Finish dominates automatic dishwashing

Finish dominates automatic dishwashing with its many brand extensions, and thus it is the most common automatic dishwashing brand in the country.

Domestic production of well-known foreign brands may appear

With a population of more than 30 million people, the market is significant and has potential for quality products. Especially after the introduction of favourable business conditions in the country, many large international companies and investors have become interested in the region.

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