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Campfire Cologne

MAKE A GIANT IMPACT
WITH A BOX OF STICKS

START BY TAKING THE PRODUCT VERY SERIOUSLY

LAUGH A LITTLE AND FIND OPPORTUNITIES

Every now and then I have to remember to do something stupid. Yet, I keep it professional. So when Fort Ripper asked me to film an ad for Campfire Cologne, (literally a box of sticks), selling for $12.95, I couldn’t refuse. It really sounded like a great idea, but it could have been that I was briefed at a bar.

The director and I meticulously planned every shot. After which we spent three days on location with a small crew. The whole thing was the most fun I had in a long time. In front of the campfire, Fort Ripper and I became best friends. As for the video? Close to a half-million views (which isn’t bad for a box of sticks).