PURCHASE, N.Y. — Pepsi will not advertise its drinks during the Super Bowl on Feb. 7 on CBS, ending a 23-year run to focus on a mostly online marketing effort. Pepsi beverages have been advertised in the Super Bowl since 1987. Frito- Lay, a unit of parent PepsiCo, will advertise.

The company spent $33 million advertising products like Pepsi, Gatorade and Cheetos at the most recent Super Bowl, according to TNS Media Intelligence, $15 million of it on Pepsi alone. Ad time for the most recent NFL championship game cost about $3 million for 30 seconds, on average. Those prices may have dipped to as low as $2.5 million, one media analyst said. The Associated Press

More in Business

After the San Francisco Bay Area, metro Denver experienced the biggest apartment rent increases this decade in the country. But plenty of new supply should put future rent gains closer to the national average, according to a new report from RealPage, a real estate research firm.

Strong consumer spending, coupled with a booming stock market, the federal tax overhaul and a resurgent oil and gas industry are projected to grow the Colorado state general fund by as much as $1.3 billion next fiscal year.

Facebook plunged to its worst loss in four years Monday and led a rout in technology companies. The social media company's stock fell following reports that a data mining firm working for the Trump campaign improperly obtained data on 50 million Facebook users.