I. New multi-year marketing plan: Draft Review - Harry

II. Branding Research Subcommittee: Update - Rose

The Branding Research Subcommittee is engaged in the process of reassessing the RUL brand. Harry
noted that the current brand does not reflect current work of the library, e.g. technology
innovations/applications. The subcommittee is currently doing research; later in semester will
meet to discuss their findings and begin to develop their report. The subcommittee members are:
Harry, Merve, John, Tracy & Rose Barbalace (chair).

III. Scarlet Latte Café/reopening event: Report - Harry

The Scarlet Latte reopening event has been deemed a success. We gave away 170 mugs, and coupons
for free coffee.

The Café Management Team continues in their efforts to promote Café. They reported that some
PR/Marketing initiatives have not worked well, yet the hiring of student employees has been a very
positive change. Additional recommendations included: better signage (Francoise Puniello is
looking at options), and a continuing review of the food & beverage products and prices.

Harry got help from a small subcommittee to run future events in the Scarlet Latte. Megan Lotts
(Art Librarian) is creating hand-painted java jackets for an event in October. Harry plans to
conduct a survey in Alexander Library to determine how students view the cafe. We hope to
determine why they are not taking advantage of the food and beverage offerings, and and what
changes they would recommend.

IV. E-ssentials - Rebecca:

Fall issue of Essentials is out; November next issue due. Grace Agnew will contribute an article
on the RU Analytic tool.

Marianne Gaunt plans to send a note to new faculty at Rutgers, encouraging them to subscribe to
the newsletter.