Presentación

Contemporary Marketing Management (CMM) specialisation offers students a leading-edge curriculum that prepares them for rewarding marketing careers. This specialisation gives students insights into the best marketing practices over a range of areas including consumer behavior, marketing research, brand management, offering portfolios, customer culture theory, and digital interactive marketing.

In today’s complex and competitive market, the success of an organization, its people and its products depends largely on marketing. From understanding the needs of customers to creating product awareness, from sustaining customer interest to building brand name recognition, marketing has evolved into a critical success factor for organizations. One has to know well about the existing market, the main market players, product knowledge, the customers’ demands, etc. in order to develop long-term marketing relationships.

Requisitos

As this is a post-graduate program, Master’s degree, you must already be a university graduate to apply. Candidates who do not have their final year results may apply to the program but S P Jain can only make a conditional offer.

Competencias

S P Jain´s Master of Global Business program is centred on creating effective global business leaders. The program thus emphasizes:

Decision-making: The curriculum comprises management tools & techniques used to sharpen the ability of the students to make effective decisions; decision-making being the lifeblood of any business.

Global exposure: Students study four months each at S P Jain’s campuses in Dubai, Singapore and Sydney, facilitating multinational exposure, critical in today’s global business environment. The internship can be pursued in any geography.

Passport to Excellence (P2E) program: The P2E program focuses on enhancing the personality, communication and leadership skills, and creativity of its students. This program runs parallel to the academic curriculum and is mandatory for all students.
The academic component of the Master of Global Business (MGB) program takes places over one year and is divided into two semesters.

Students are required to complete 40 credits.

After completing the academic component, students are also required to complete a four-month internship.