The collection was developed with input from celebrity make-up artist Cassie Lomas, who has also designed a capsule make-up collection to celebrate the launch.

Sarah Gardner, Superdrug Head of Beauty, says: “Our B. Makeup brushes and accessories have been best-sellers, as those looking for vegan, cruelty free products know they can trust the brand. Animal derived ingredients are in a multitude of make-up products and it’s not easy to create high quality cosmetics without compromise. We’ve worked for almost two years on the new B. Makeup collection and cannot wait for it to be revealed to beauty lovers.”

The new B.Makeup range is available in selected Superdrug stores and online at Superdrug.com now.

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