Clearly, it’s an insanely popular app, which also makes it an extremely powerful marketing tool.

The question is, what are the best ways to use it to get more leads for your business? In other words, how can you make Snapchat work for you?

Keep on reading to find out.

Become a Friend

Snapchat is a personal platform.

The primary reason most people use it is because they want to interact with their friends and be entertained. So, the first step to turning Snapchat users into leads is changing their perception about you.

You want them to see you as a friend, not as a business

How can you do that? Spark their curiosity and give them a chance to get to know you at a more personal level.

Allow them to see what’s going on behind the scenes. For instance, you could:

Send your followers snaps of funny events that might have happened at the workplace.

Share some personal thoughts to create a deeper connection.

Give exclusive previews.

Promote Your Content to Get More Leads

One of the best ways to generate more leads with Snapchat is to make it a part of your overall content promotion strategy. You can use it to beat the drum for your blogs, eBooks, webinars and so on.

However, you’ll have to use a tool like Bitly to shorten your link. That’s because you can’t create clickable links directly in your snaps with Snapchat. Once this detail is in check, you can include the link in your snaps.

Remember Snaps can only be viewed for up to ten seconds before they disappear. So, encourage your followers to take a screenshot and check out your content.

If they follow the link, that’s a big achievement. It means you’ve managed to extend your relationship outside of Snapchat, which is a more effective place to sell.

Assuming your content is optimized to collect email addresses of prospects, this strategy can help you get more leads.

Consider Offering Incentives

A fun and effective way to generate more leads with Snapchat is to include a discount voucher code directly into your snaps. This will help you create a sense of urgency for people to use the code.

Moreover, it’s a great way to build brand loyalty, a key ingredient to help you get more leads.

How come?

Snaps disappear once you’ve watched them. So, your followers will have to act vigilantly if they want the deal you are offering. And this means they have to constantly follow your business on Snapchat to get in on the action.

Now You Know

The strategies mentioned in this article will help you get the most out of using this new and exciting platform. However, they only work if you are willing to put in the work needed to establish a presence.

In other words, you have to be there and have actual conversations with people. Also, Snapchat is a fun platform, so don’t forget to also enjoy yourself!