{{admon/note|Marketing FAD 2010 is over.|For transcripts and notes from sessions, as well as blog posts from attendees, see [[#Event reports]]. Work on these topics continues in the [[Marketing]] team - come join us if you're interested!}}

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For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.

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! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?

* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-17.28.html Afternoon log] - discussion of [[User base]], talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the [[F13 feature profiles]]), and assignment of homework to do before the next day.

* <s>rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.</s>[http://lists.fedoraproject.org/pipermail/marketing/2010-March/012075.html Mail] sent for meeting setup.

* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-13.41.html Morning/afternoon log] - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the [[Brand brainstorm]].

* Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ([[User:rbergero | Robyn]] wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

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==== Action items ====

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* mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.

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* spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)

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* spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)

* Software! Let's make sure we all have the needed tools installed before we get to Raleigh. If there is anything specific we need for brand book publishing, video / audio / photo editing, please list it here.

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** Someone fluent in Inkscape ([[User:Mchua|Mel Chua]] is passable, and can serve if needed.) ([[User:Rrix|Ryan Rix]] is semi-useful as well, and has a tablet for assistance)

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** Perhaps Scribus? ([[User:Mchua|Mel Chua]] will ask the design list...) ([[User:Rrix|Ryan Rix]] has some experience with Scribus and a lot more to wing Adobe InDesign knowledge to run with Scribus)

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** Audacity is a good sound-editing program. Now we just need someone who knows how to use it. ([[User:Mchua|Mel Chua]] has rudimentary Audacity skillz, but also can't hear, so an alternate is greatly desired - I can teach software usage.) ([[User:Rrix|Ryan Rix]] has used it once or twice) ([[User:Yn1v| Neville]] has used it once)

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** digikam and gimp for Lightboxing and small manipulations ([[User:Rrix|Ryan Rix]] is competent)

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** If you plan on attending the late late shows detailed below please install the following before arriving:

Per [http://www.weather.com/weather/tenday/USNC0558 weather.com], we're in for rain all weekend, clearing up Monday. If we want to do outside activities on any of these days, they will probably be rained out. Dress appropriately, of course. Temperatures are about 70F (~16C) during the sunny days and lows will be in the low 40F (5C), for those night owls. Most of us are coming from cold climates and will be welcoming these conditions, but keep them in mind.

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== Pre-FAD Actions ==

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* Robyn to gather information on where we're at with Marketing Plan, make sure everything is appropriately condensed and ready for us to work on (See Day 1, Afternoon, for more info.)

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* Robyn to clean up disaster that is Mkt research page

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== Agenda ==

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=== Day 1 (Saturday, March 13) ===

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'''Start time is 9:30am.'''

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'''Strategy and Research.''' This day's owner is [[User:rbergero|Robyn Bergeron]].

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* [[User:pcalarco|Pascal Calarco]] has blocked off most of the day and will participate remotely to the extent he can

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==== Morning ====

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* Introductions, logistics, answering questions, etc. (Max)

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* Make sure everyone understands the schedule for the FAD. (Max)

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* F12 postmortem and discussion and documentation. (Robyn?) (note from Robyn: Let's do this first, so that anything that sticks out in our collective mind as "need to fix" can be addressed in Goals, planning, etc.) - Approximate time, 1-1.5 hrs. Deliverable: Make a F12 Marketing post-mortem wiki page where we can identify what we can do better, and the path for fixing those things. '''Deliverable''': Turn that post-mortem wiki page into a Template for each cycle, schedule and plan a meeting where we actually follow through and look at improving ourselves ''every cycle.''

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** [[F12 marketing post-mortem]]

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** [[Template:Post mortem]] -- attempt at a general post mortem for any team that produces release deliverables

** Let's talk about what we want to accomplish, now and in the future.

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** Go through lists on [[Marketing_brain_dump]] and [http://fedoraproject.org/wiki/Marketing/F13_Brainstorm]; let's condense these two lists, identify projects and deliverables in order of priority and discuss the resources needed to Get Things Done.

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** Brainstorming / Planning on how to get new marketing contributors.

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** '''Deliverables''': (1) List of Short-term / Long-term Goals, wiki-fied. (2) Fixed List of Brainstorming ideas with resources needed information; this works out great as a place for new contributors to find something to do. (3) Wiki-fied Plan on getting new marketing contributors.

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** I (robyn) realize I just dumped a boatload of stuff to discuss; I think we can probably take the new marketing contributors discussion to lunch, if necessary.

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==== Lunch ====

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We will go out for lunch at Ole Time Barbeque.

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==== Afternoon ====

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* Review Fedora's marketing plan. (''2 hrs''.) (Robyn) This is definitely a WIP / hasn't been updated a lot since the last awesome person who did it (Max rules!) so we should take a look. It has been discussed on the mailing list recently, Robyn will take the action to try and work out where all the information is at prior to the FAD. '''Deliverable''': New and Improved, Updated Marketing Plan!

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* How do we plan for and prioritize the future? (need an owner here... Robyn will volunteer otherwise... we could combine this with Short-/Long-term goals.)

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* Market Research Stuff. (''2-2.5 hrs'') (Robyn) In the absence of having any market research results - since we don't have infrastructure yet :( - Robyn proposes the following:

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** Based on prior discussions of Fedora short-term / long-term marketing plans - Develop a solid set of general end-user survey research questions. In short, focus on getting answers to things like (a) Demographics (makeup of Fedora users), (b) What are end-users doing with Fedora, (c) Their roles / participation in FP, (d) Get an idea about download / upgrade habits, (e) insert your own thoughts here or we can Discuss them at the FAD.

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** Get a good handle on a path to getting Limesurvey up and running on fp.o; mostly this entails figuring out how to get the stuff packaged. With any luck, we can get some / all of it packaged during post-hockey-game-we-don't-need-no-stinkin'-sleep time aka [[Marketing_FAD_2010#The_optional_.27late_late_show.27 | The Optional Late Late Show]].

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** Time allowing, either this day or maybe another evening: Do a demo on how to actually set up a Limesurvey survey. Work on an Limesurvey SOP in tandem.

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**'''Deliverables''': (1) Solid set of research questions for first survey, (2) Itemized / Written-up Path to Getting Limesurvey Up and Packaged + Schedule, (3) (optional) Demo run / SOP on Limesurvey.

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==== Evening ====

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We have '''12 tickets''' in Red Hat's private box for the Carolina Hurricanes hockey game against the Phoenix Coyotes. The game starts at 7:00 PM and we will have food at the arena.

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'''Please add your name if you would like to attend:'''

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# Max (plus 1)

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# Mel

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# David

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# Ryan

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# Robyn

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# Neville

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# Henrik

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# Paul

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# Ben

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# Russell

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==== The optional 'late late show' ====

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{{admon/warning | Daylight Savings Time | The clocks are set forward. On March 14 in the USA, we go from 01:59 AM to 03:00 AM.}}

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Since we know that you won't want to sleep during the FAD - rrix and ke4qqq are going to teach "Packaging for and by dummies" Liberal assistance is requested of others in attendance. We'll be going over the really bare basics and focusing on things we believe to be of maximal effect in the short term for marketing - php libraries.

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So if you want to learn a bit about packaging show up in the lobby after we are back from dinner and the hockey game - we don't promise you'll learn anything, but you never know.

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We hope to do something productive later in the FAD with the knowledge.

* [[User:pcalarco|Pascal Calarco]] is interested in helping out to the extent he can remotely

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==== Evening ====

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Group dinner somewhere TBD.

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==== The optional 'late late show' ====

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Part two of the late late show is hopefully putting into practice some of the things learned at the previous night's late late show. We'll specifically be targeting [[Things_to_do_to_finish_Limesurvey|unpackaged/unreviewed Limesurvey dependencies]] to see if we can get closer to having a decent survey option at some point. Depending on our progress there may be other late late shows to get this (or other marketing objectives) knocked out.

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==== Deliverables ====

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* A set of official Fedora templates for ODS, ODT, and ???

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* Either clean up wiki pages where such templates are stored and use the new ones, ''OR'' have a clear, actionable plan for doing this post-FAD.

* for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall

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* record Conference Call (maybe topic selective)

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| SuperShuttle for Henrik from RDU to hotel, as he's coming Thursday night. || $18.00 || PURCHASED (needed to go with [http://meetbot.fedoraproject.org/fedora-mktg/2010-01-08/fedora-mktg.2010-01-08-20.42.html plane], and under budget)

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--[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)

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* Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. [[User:Mchua|Mel Chua]] 12:57, 22 March 2010 (UTC)

Latest revision as of 20:00, 23 March 2010

﻿

Marketing FAD 2010 is over.For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.

Afternoon log - discussion of User base, talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the F13 feature profiles), and assignment of homework to do before the next day.

mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule

rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list - ideas have been dumped to this page, Robyn to bucketize. Trac: #103

VileGent: review day 1 IRC logs

rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation

rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.

Morning/afternoon log - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the Brand brainstorm.

Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.

Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.

spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)

spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)

Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)