Hard line: We don't use sponsor's names, period, even if there's nothing else in the title

Other (please explain in a post)

This comes up every year at our shop. We do it for the local bowl but not always for the others. I'd like to know if other papers call it the Allstate Sugar Bowl and the Fed-Ex Orange Bowl or not.
I realize some, such as the Chick-fil-A Bowl, dropped the longtime name and simply go by the sponsor's name now, but for the ones that still have the traditional name as part of the title, do you use the sponsor's name or not?

it would take me a second if someone told me georgia was playing virginia tech in the chick-fil-a bowl (and i've been to a chick-fil-a peach bowl and had chick-fil-a coupons for about 6 months because of it -- and was pelted by a bean-bag cow), i'd have to think for a second and then say, 'oh, you mean the peach bowl?' and then they'd correct me and i'd still call it the peach bowl.

We take the Chick-Fil-As of the bowl world and change them back to Peach, etc., if we can remember which game is which. Golf is bad, auto racing is worse (the names change more often and who remembers what the original is; not the drivers, who refer to the track or city name).

Eventually, it won't matter. Corporate sponsors will rename them all, a la the Peach Bowl. There's no way around naming the sponsor when it's called the GMAC Bowl or the Insight.com Bowl or the MPC Computers Bowl or the PapaJohns.com Bowl.