Yizheng Brand Video

Entrant Company

United Design Practice

Category

Video / Online Video

Client's Name

Yizheng Stationery

Sub-Category

Directing

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This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.