SCA has introduced a number of new sustainability targets to reaffirm its role as one of the world’s most sustainable companies—environmentally, socially and financially. “Sustainability activites are business-critical for SCA and give us an edge over competitors,” says Jan Johansson, SCA president and CEO. “Our ambitious work makes us more attractive for customers, consumers and investors while it also contributes to lower costs.”

SCA recently performed a survey which showed that sustainability activities play an important role in its relationships with customers. In response, SCA has made a number of specific targets including tripling production of biofuels from SCA forests by 2020, increasing wind power production, setting aside at least 5% of SCA’s productive forestland from forestry in the ecological landscape plans and a further 5% for nature conservation, decreasing its accident frequency rate and delivering better, safter and more environmentally sound solutions tocustomers through sustainable innovation.

“The middle class is expected to grow by three billion consumers in the next 20 years, primarily in emerging markets. This represents a major opportunity for us to improve hygiene and health standards for millions of people at the same time as ensuring our commercial success,” says Kersti Strandqvist, senior vice president of corporate sustainability. “Innovation and sustainability are strongly intertwined, and sustainable innovations are essential if we are to surpass customer and consumer expectations. In order for us to further emphasize the importance of this area, we are today proud to announce that we have decided to join the World Business Council for Sustainable Development, where global corporations go from words to action on sustainability matters.”