At Think! we believe consumers will do the marketing for you if you offer remarkable things. One way to generate awareness and consideration is by creating remarkable content that’s relevant to a specific niche. In Norway they have the concept down to perfection.

Visit Olso created an advergame in collaboration with Innovation Norway that’s played millions of times. I interviewed Katrine Mosfjeld about it a couple of years.

Innovation Norway’s gorgeous Geiranger birds-eye panorama view has generated over half a million visitors to their website through Stumbleupon alone. StumbleUpon is a community that recommends remarkable content with each other.