Danish company flooded with job applications after NY Times article

Sjørring Maskinfabrik has so far been approached by 270 workers – mostly from abroad

Sjørring Maskinfabrik specialises on production of buckets for machinery used in mining (photo: Facebook/Sjørring Maskinfabrik)

March 29th, 2017 2:57 pm| by Lucie Rychla

A machinery factory from northern Jutland has been flooded with hundreds of job applications from foreign workers after an article about the lack of skilled labourers in Denmark was published by the New York Times at the end of February.

After only three weeks, Sjørring Maskinfabrik, which was mentioned in the story, had received 270 job applications – mostly from people living abroad.

“On the first day alone, we received nearly 100 applications in all kinds of different languages,” Peter Enevoldsen, the chief financial officer at Sjørring Maskinfabrik, told Dansk Industri.

As it later transpired, Italian, Croatian, German and Turkish media reprinted parts of the original article, which then inspired many to seek employment in the Danish company that focuses on a niche production of buckets for machinery used in mining.