7/29/12 Sweetwater Music Hall, Mill Valley, CA poster by John Seabury

July 29, 2012 Sweetwater Music Hall, Mill Valley, CaliforniaMoonalice poster by John Seabury

Legend

According to Moonalice legend, the project that created the New Sweetwater began with an international architecture competition. The world’s greatest architects were invited to submit proposals. Mies van de Rohe’s was rejected for being too square. Frank Gehrey’s was rejected because no one could figure out how to get in. Today’s poster by John Seabury depicts the submission of a less well known architect, Sliderule Moonalice. It drew support for being shovel-ready, but lost it when someone pointed out that horse manure is also shovel ready. In the end, the owners went with design we see here today.

Artist’s Statement

I do a lot of spontaneous freehand drawings which have proven to be fertile material for Moonalice poster designs, their connection to the original psychedelic art/music movement harkens back to my youth growing up listening to the SF bands and collecting the amazing posters from that time. It was a great influence on my art.