CONTENT AND DIGITAL MARKETING STRATEGY AND ROADMAP

Completed over one or three months, this consultancy and training process is designed for small businesses to uncover their customer’s needs and find untapped opportunities for marketing and communications.

During this process we also complete an internal marketing skills audit and create a triaged list of marketing actions. The process is education heavy as we want to supply your team to work cost effectively with numerous materials to enable them to complete core SEO and content tasks. We compete this process with on-boarding and briefing of new speciality freelancers (AdWords, designers, UX if required) who work to the desired budget.

Month one - Discovery and strategy co-design

Discovery and co-design workshop that includes:

Gaining further understanding of the product offering, brand, pricing and competitors.

Collaboratively define the ideal customer.

Co-design the customer journey.

Completing a skills audit of internal marketing capabilities.

One on one meetings with market staff to understand their current processes and tools.

One on one meeting with business owner or manager to review marketing budget and KPIs.

Review website analytics and set up Google Search Console (for SEO) if required.