Enzo Graziano

In 2017, the African magazine Integrity Matters asked me to write an article on the emotional price of sales. I decided to share my spiritual journey to sales management and the countless failures I faced along the way.

It took me a while to find the courage to send this article to my friend Diana Obath in the editorial team. Eventually, I felt compelled to share my story to reach out to an audience of broken life warriors like myself.

This is a white paper published in 2015. ALAF Limited (Safal Group), Tanzania's largest roofing sheet producer, and Mzumbe University hired me to run an ambitious project aimed at creating employment for young graduates while training and coaching ALAF sales force.

The project was masterminded by Bhavesh Chandaria and Professor Shiv Tripathi, sponsored by P. G. Kishore, ALAF Limited GM. The lead coordinator of the consultancy was Dr. Darlene Mutalemwa who later partnered with our company to run an annual sales bootcamp helping thousands of graduates.