For decades the real estate industry’s message to consumers has been that housing is a good “investment.” Lots of reasons are offered – mortgage interest deduction, equity storage, even asset appreciation. But hardly anyone has asked the basic...

With only than 51% of REALTORS saying they actively use social networking sites, these seven secrets might help close the gap between the average real estate professional and the average consumer. It’s a question of prospecting. How do real estate agents of...

Successful sales organizations are relentlessly focused on one thing: the consumer. They resist the temptation to worry about competitors, and they target every action and innovation to creating customers who: Refer them to their friends. Come back in the future. The...