Courtesy of Vanity Fair Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful,...

For almost a year I had sworn off Cablevision. It was making me poor and I was watching .004% of the programming. For reasons I won’t get into here, I am again a sucker, paying for shows I don’t watch...

At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with "The One." Considering all the work that went into coming up with your names, you probably hope...

We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...

I read recently that PRWeek was changing its publication schedule to monthly (see NYT article). And so here we have yet another example of the perils of using overly descriptive brand names. Don't get me wrong. Descriptive brand names can...

The announcement was so made so quietly that one might even call it stealthy - or perhaps covert. Over the long Presidents' Day weekend, when people were distracted, busy with Valentine's Day, and generally thinking about whether they would have...

This is just too funny. I don't even know how to comment. One of these days, maybe I'll think of a few other "mayoral name changes" that might be in order. Until then, just read and chuckle: Mayor to Change Name

The Stanford Linear Accelerator Center is in the market for a new name after being affectionately and famously known as SLAC for 46 years. The Energy Department, which funds SLAC, wants a name that can be trademarked (and which will...

I saw a recent ad in the New York Times announcing the name change of the management consulting group of Booz Allen Hamilton to just Booz & Company. At first I thought it was a joke – maybe something management...