Group

Make Michelin a leader in sustainable mobility. Rank amongst the world’s most innovative, responsible and high-performing companies. In our quest to make sustainable mobility a reality, we move closer to this ambitious goal every day. Offering everyone a better way forward – that’s Michelin’s purpose.

Development and Sustainable mobility

The Group’s societal responsibility is embodied by its Development and Sustainable Mobility strategy. This strategy aims to make Michelin one of the most innovative, responsible, and high-performing companies worldwide across all of its responsibilities: economic, environmental, social and societal.

As we all know, the planet is currently experiencing a mass extinction of living species — the first since the dinosaurs disappeared some 65 million years ago. We have lost more species in 50 years than in the last 500 million years! The discovery of the Askola Michelin — the name given to the new insect species identified in Michelin’s Ouro Verde ecological reserve in Bahia — therefore offers hope that biodiversity can be restored. It is also a testament to the commitment of Michelin and the on-site researchers carrying out studies to preserve biodiversity.

The presence of this mayfly is an indicator of the quality of the water in our reserve since it can only survive in very pure waters. Scientists from UFBA (Federal University of Bahia) and UESC (University of the State of Santa Cruz) named the new species after Michelin to honor the company’s commitment to biodiversity.

Kevin Flesher, Head of the Michelin Ecological Reserve

Ouro Verde Bahia, Michelin’s sustainable economy and research program

The Michelin Group launched Ouro Verde Bahia in 2003 as one of our sustainable development programs. It focuses on striking a balance between environmental sustainability, scientific research, social development, and economic growth while promoting more responsible and sustainable techniques for producing and marketing natural rubber. The program aims to restore the primary forest damaged by farming, continue research on the parasitic rubber tree fungus, and transfer the land and rubber tree cultivation expertise that Michelin has acquired to local populations. This reserve covers more than 3,000-hectares and has become one of the most well-protected areas in the Atlantic Forest, one of the world’s most diverse and threatened ecosystems. It is currently home to more than 2,000 species of flora and fauna.