The Yield, Spring 2017

Families are now researching (and sometimes applying to) schools without having to set foot on campus. A lack of early information on these “stealth” families provides little opportunity for admission offices to gauge interest, provide personalized information, or affect a family’s decision to apply. To regain control of the process at an earlier stage, schools must combine traditional outreach with existing student data and statistics on those who are visiting virtually in order to engage prospective families in compelling ways.

Three x 3: International Student RecruitmentDebra Wilson, general counsel at the National Association of Independent Schools (NAIS), Pete Upham, executive director at The Association of Boarding Schools (TABS), and John Williamson, founder, and president of Linden Boarding School Tours share their 30,000-foot perspective on international student recruitment in today’s context.

Marketing: Admission and the Importance of a Multi-Talented FacultyAs part of a study I carried out regarding the sustainability of the “triple-threat” model in boarding schools, I found that all the schools I studied utilized faculty in multiple roles, which forms the basis for deep and meaningful relationships between the school and the student population.

An Interview with Rachel SkifferWhile many departments—e.g., admission, development, administration—collect data useful for their own operational and planning needs, some schools are beginning to recognize the need for systematic data collection, analysis, and planning across the entire institution.