KindleOwnersLendingLibrary

Amazon Prime is a bargain for active online shoppers: For $79, they get unlimited two-day shipping of Amazon merchandise, and a host of other digital goodies. But as Amazon keeps tacking on freebies, can it stick to that price?

If lower prices haven't swayed you into buying an e-reader, how does a steady diet of free e-books sound? Amazon.com is introducing the Kindle Owners' Lending Library, a bonus for Amazon Prime members that lets them "borrow" an e-book from a list of hundreds once a month at no additional cost.