Pirate's Booty snack line expanded by B&G

August 5th, 2014

PARSIPPANY, N.J. – B&G Foods Inc. has added a pair of new varieties to its line of Pirate's Booty baked snacks.

B&G said Tuesday that the new Pirate's Booty Crunchy Treasures features fun, pirate-themed shapes in the brand's aged white cheddar flavor, while the new Pirate's Booty Fruity Booty brings a sweet raspberry flavor made with real fruit.

Pirate's Booty Crunchy Treasures is baked rice and corn puffs in four pirate-themed shapes — X marks the spots, anchors, ship wheels and parrots — and is blended with real aged white cheddar cheese. Crunchy Treasures is made without artificial colors, flavors or preservatives. The snack is also gluten-, peanut- and tree nut-free and has zero trans fat per serving.

Meanwhile, Pirate's Booty Fruity Booty is baked rice and corn puffs sprinkled with a sweet, tangy coating of raspberry goodness, according to B&G. The snack is made with real fruit and has no artificial colors, flavors or preservatives. It's also gluten-, peanut- and tree nut-free and has no trans fat.

"We know that finding snack options that appeal to both parents and kids isn't always easy. That's why we're pleased to offer new twists on the snack that everyone knows and loves, Pirate's Booty," stated Eric Berniker, vice president of consumer engagement and innovation at B&G Foods. "Pirate's Booty Crunchy Treasures really ups the ante on the crunch factor with fun piratey shapes creating a different snacking experience. Fruity Booty is the perfect balance of subtle sweet and crunchy for when you're craving fruity fun."

B&G said Pirate's Booty Crunchy Treasures and Fruity Booty are rolling out now to retailers nationwide.