The ROI Wrap: Should Business Be Skeptical of Facebook At Work?

Welcome to the first edition of ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.

Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.

This week, we couldn’t go past Facebook boss Mark Zuckerberg’s crystal ball gazing as he mused about the future of social media and took a shot across the bows of LinkedIn with the launch of Facebook at Work.

Snapchat was also in the news as the shift in social media from free to paid amplification gained even more traction with the stunning revelation of a $750,000 ‘disappearing ad’.

We share some striking content marketing strategies and look at how the bulk of brands could use social media better.

For the number crunchers and design wonks, we bring you some cool Google Analytics tips and check out the hottest WordPress plugins that will get your website whirring.

Find out how to link your branding efforts to your social media, grow your audience and engage with them.

Quote from the ROI CEO

“Half of the SEO industry is stuck in the old world and the other half has moved into the new world. We’re three weeks into the new year and people are already getting left behind. My advice is to invest now in cleaning up all the old SEO you did in the last few years. And, yes, it costs money and takes time to clean up your backyard.”