KJ Rathod, chairman of Flair group of companies, feels that the superstar, with his superhero image of "Krrish", was the right choice for the brand.

“I think every superhero carries a social responsibility on his shoulders. We felt that Hrithik would fit in with the essence of Flair that aims at education being the key to a sound nation. And he was only too happy to join in,” Rathod said in a statement.

Hrithik is eagerly waiting for the release of his film, "Krrish 3", which also stars Vivek Oberoi, Priyanka Chopra and Kangana Ranaut. The film will hit screens on November 1.