It's a victory for Queensland Labor to be electorally competitive again, three years after being wiped out at the 2012 state election but they're legitimately setting their sights higher.

Ms Palaszczuk has only made about $840 million in promises, less than half of the amount the LNP has pledged.

But no longer is she banking on a protest vote to increase Labor's numbers in parliament.

"We're not just asking you to vote against a government that is arrogant, out of touch and expecting to cruise to an easy victory," Ms Palaszczuk said at the party's vibrant and upbeat launch in Ipswich on Tuesday.

"We're asking you to look at our policies, the modest commitments we have made and our plan to pay down debt in a steady, measured way."

Her focus is on boosting training and apprentices, building regional roads and infrastructure, protecting the Great Barrier Reef, paying down debt and creating a minister for seniors.

Ms Palaszczuk also wants to repeal the LNP's water laws, and reinstate tree-clearing and coastal planning laws axed by the Newman Government.

Federal Opposition Leader Bill Shorten joined her to lash out at the LNP's asset leasing program.

"He talks about getting the best price. But he's already declared everything must go and he's spent the money - that's not a policy, that's an ad on Gumtree," he said.

Ms Palaszczuk also took a swipe at the LNP's moves to deregulate political donations.

"We have seen the LNP open the door to those carrying brown paper bags," she warned.

Mr Newman hit back at her criticism but stopped short of describing Labor's campaign as dirty.

"We've got the Labor party who are all about negativity and personal attacks," he said.

"People who have content, who have petrol in the tank, like the LNP don't need to resort to the tactics of the Labor party."

Mr Newman was visiting the Pirates of the Caribbean 5 movie set on the Gold Coast on Tuesday.

He promised an $80 million funding boost for tourism to attract world-class movies and events as well as encourage visitors to explore regional Queensland.