Apple’s new ‘Shot on iPhone’ video ads are mesmerizing

The long-running ‘Shot on iPhone’ ad campaign by Apple got a big update with eight incredible new videos spots featuring clips from unique locations all across the globe.

Bees, dogs, penguins and even a giant hippo star in the new video ads that were published today. The short clips highlight the iPhone’s video recording features like Slo-Mo and Timelapse while other shots are played in slow-mo. What makes the ads great is the simplicity of each show accompanied by awesome indie jams like “Chocolate (Milk Version)” by Jesse Rose & Trozé.