Hacking into innovation, a new model of collaboration

Hackathons, which bring together a variety of specialists to work intensively on solving particular problems, are being used increasingly in the healthcare space.

Ashfield Healthcare communications ran their own 13-hour hackathon event – Kollider – to see what can be achieved through applying this format to the types of questions they regularly face within their medical communications business.

Candace Shaw, digital project lead at eMedFusion, part of Ashfield Healthcare Communication explains how hackathons can incubate new ideas while keeping within regulatory boundaries.