4 Things That are Important in eCommerce Design

The internet has changed how many things were done traditionally. It is driving business, networking, entertainment and access to information. Just name it, and you’ll find it on the internet. Therefore, the need and demand for websites is ever-increasing. There are also many web design companies and web designers helping people develop websites of their liking.

eCommerce websites enable businesses to sell their products and services online. With many web designers, it’s important to find one that can develop for your business a selling eCommerce design on your website. User engagement and site performance are key aspects of a good design. It should also be easy to use and intuitive.

If you’re looking for a designer to develop for you an eCommerce website design or learning to hone your design skills, here are the top 4 things to incorporate on the site:

Top 4 Important Aspects of an eCommerce Website1. Improved User Experience

User experience is a critical aspect of website design and eCommerce websites. A user-friendly design allows easy access and a good shopping experience from the beginning to the end. Such websites are easy to navigate with clear CTAs.

Contact and FAQs pages can help customers learn more about your products or services or even reach out in case they want something clarified. A responsive design also enables access from mobile devices with smaller screens, improving user experience.

2. Design and Brand Consistency

Keep your brand image consistent on all online platforms in use, including social media platforms and websites. Make sure your brand image and message on the website is consistent with what you have on other platforms, online and offline. Your choice of colors should also be consistent.

3. Your Business Logo and Payment System

A clear and well-designed business logo creates a permanent image of your brand in the minds of potential and existing customers. It reflects your business and promotes branding. An easy to recognize logo is reassuring and builds trust in your company.

The need for a secure payment system goes without saying. Clarify your payment options in advance to reduce issues that might arise. Gift vouchers, credit and debit cards, cash on delivery and gift vouchers are some popular options you can add to your eCommerce website to enables customers to make payments for goods ordered.

4. A Shopping Cart

An easy to use shopping cart gives your customers a way to checkout of your website. A good cart or checkout system is also appealing to lure prospects to actually shop on your site. A good checkout process is as simple as possible as many shoppers don’t like filling out forms. A good example is Amazon’s one-click buying feature that allows users to make purchases in a single click.

It’s also important to brand your products and add a store finder feature to guide customers who might prefer to visit your local store. A search feature can enable users to easily navigate your site and find what they’re looking for. A secure sockets layer certificate can secure your site to ensure that all transactions done on your website are secured.

Use clear images and ensure your pages load fast. The need to have a well-organized eCommerce website for a good first impression goes without saying.