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I designed this

Randa has begun pre-production for a series of "I designed this..." videos featuring our designers and merchandisers. If successful the series will be widened to include "I forecasted this...", "I shipped this...", "I inspected this...", etc.

Short videos of people making things is nothing new around these internets. How many factory videos have I posted on this site? Answer: a lot. Does it mean that all of the attention to craftsmanship is slowing —not so much. And it is not dissipating because it is still interesting. People are also becoming more and more interested in actually making things —be it leather goods or food items. Small batch goods from small batch makers in towns all over the world.

The discovery of the tumblr Those Who Make came as a very welcome surprise. The site is sort of a catch all for interesting maker films — sort of like a regionally unspecific version of my Fuck Yeah Made in USA, but with a more open concept for food, consumer goods and all sorts of other interesting stuff. After looking through, I found some of the food / spirits films most intriguing and original. Maybe I haven’t been paying attention, but the culinary film aspect hasn’t been as front and center. With the exception of the Mast Brothers who must have had thirty shorts focus on them. I pulled out a few of my favorites, and added in a few other recent film discoveries that seemed to fit the same bill.

I should add that far and away my favorite film of this sort was made by The Smith (discovered viaDevour) who profiled hunter / gatherer /cook Rohan Anderson —who could be the most badass man on the internets since Aaron Draplin crushed the world one slice of illustrator at a time. Watch as Rohan builds himself a smokehouse by hand, all with bacon in mind. It is a gloriously representative film for a mesmerizing movement that I hope continues to flourish.

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