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Founded in 1257 by Czech king Přemysl Otakar II. Is considered the natural center of Moravian Slovakia (Slovácko) region known for its characteristic folklore, music, costumes, traditions and production of wine. The historical city center is historically preserved.

Accessible easily via Car from Brno (W), Zlín(N), Trenčín (E) or Bratislava/Vienna (S) . City offers public parking spaces, in the center, parking is usually paid (free on weekends, nights and public holidays).

Town is big enough to be covered by foot only, but city offers 7 local bus (around town) lines as well buses to closer villages and more far away towns. Plan a bus trip. Taxi drivers are located in city center (mostly on Palackého náměstí road)

Every year last two weeks in July. Features full length or several day(s) tickets (optional accommodation included) festival locations accessible with paid ticket only, Night screening in Main square and park for public. Features concerts and discusions with makers as well. website

Slovácké slavnosti vína a památek

(Moravian Slovakian wine festival and open monument days) Starting in early September (first wine season) traditional wine, ethnographic presentations, dancing, and all monuments for free. A must see. website

It is quite easy and cheap to buy a local SIM card with 3G access. Packages vary so check before purchasing.
Some cafes and restaurants offer free wifi. Computers with internet access can be found at city information center.