Brands Doing Good

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.”
Lately, I feel that we Albertans should adopt the unofficial creed of the postal worker as our own personal mottos. From the May snowstorms, to the sweltering heat, to the torrential downpours, the weather has hit Alberta hard this year. Though in general we pride ourselves on being able to carry on with our lives despite it all, sometimes we need some help to get by. Luckily, when things like the flooding of Southern Alberta happen people always seem willing to lend a hand. And that includes companies like Tide, who are ready to put the force of their brand into action to aid in relief efforts.

Tide’s Loads of Hope initiative was started in 2005 when Hurricane Katrina devastated the gulf coast, leaving many without basic necessities. To date, the program has washed over 55,000 loads of laundry, helping give back some basic dignity and comfort to more than 40,000 families affected by disasters. This week the Loads of Hope truck rolled into High River to lend a hand to the efforts there.

It’s great to see a brand directing it’s power towards helping those struck by such a devastating event.