/R E P E A T -- Tim Hortons and CIBC Launch Double Double Visa Card/

The new CIBC Tim Hortons Double Double Visa Card leverages a first-of-its-kind technology with lighted buttons to select between a no annual fee CIBC Visa card and a rewards Tim Card, all in one convenient card. Facebook Twitter

Former Toronto hockey star Tie Domi shows off his skills at the official launch of the CIBC Tim Hortons Double Double Visa Card. Looking on are David Clanachan from Tim Hortons and CIBC's David Williamson. (CNW ... Facebook Twitter Pinterest

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The new CIBC Tim Hortons Double Double Visa Card leverages a first-of-its-kind technology with lighted buttons to select between a no annual fee CIBC Visa card and a rewards Tim Card, all in one convenient card.

Former Toronto hockey star Tie Domi shows off his skills at the official launch of the CIBC Tim Hortons Double Double Visa Card. Looking on are David Clanachan from Tim Hortons and CIBC's David Williamson. (CNW Group/CIBC)

First-of-its-kind technology allows clients to earn rewards and
instantly redeem them for their favourite cup of coffee and other Tim
Hortons menu items, all at the touch of a button

Cardholders simply press the CIBC Visa button on the front of the Double
Double card to pay for their everyday purchases anywhere Visa is
accepted, and 1 per cent of each dollar spent is converted instantly
into Tim Cash rewards. With a simple touch of the Tim Hortons Tim Card
button, cardholders can then redeem their Tim Cash for their favourite
coffee and menu items at Tim Hortons.

Each button on the CIBC Tim Hortons Double Double Visa Card has its own
coloured light that illuminates when the cardholder chooses either the
Visa or Tim Card option. The new card also offers the convenience of
Visa payWave and the security of chip-and-pin technology that consumers
enjoy today.

"This new CIBC Tim Hortons Double Double Visa Card with its dual light
technology is the first of its kind in Canada," says David Clanachan,
Chief Operating Officer, Tim Hortons Inc. "At Tim Hortons we are
focused on bringing forward innovations and technology with a purpose
that will help make our guests lives easier - much the same as we do
with food and coffee innovation. And this is technology that people are
going to want to have in their wallets."

"We're excited to bring another banking innovation to Canadians," says
David Williamson, Senior Executive Vice-President and Group Head,
Retail and Business Banking, CIBC. "Our new Double Double card gives
clients more choice in the type of rewards they earn, and our
partnership with Tim Hortons gives us an opportunity to attract new
clients to CIBC who already enjoy Canada's favourite coffee as part of
their daily routine."

Every year, Tim Hortons sells two billion cups of coffee in Canada. The
new Double Double card gives Tim Hortons an innovative loyalty rewards
program for their guests, and gives CIBC an opportunity to acquire new
clients to a banking relationship with CIBC.

The technology underpinning the new card leverages patented technologies
developed by Dynamics. CIBC and Tim Hortons are the first to offer this
award-winning technology to the Canadian marketplace. CIBC is the
exclusive Canadian provider, and Tim Hortons is an exclusive provider
in the Quick Service Restaurant category in Canada.

For more details on the CIBC Tim Hortons Double Double Visa Card and to
sign up for one, visit www.DoubleDoubleCard.com. Join the conversation on Twitter, Facebook or Instagram with
#DoubleDoubleCard.

Tim Hortons Inc. (THI: TSX;NYSE) is one of the largest publicly-traded restaurant chains in North America
based on market capitalization, and the largest in Canada. Operating in
the quick service segment of the restaurant industry, Tim Hortons
appeals to a broad range of consumer tastes, with a menu that includes
premium coffee, hot and cold specialty drinks (including lattes,
cappuccinos and espresso shots), specialty teas and fruit smoothies,
fresh baked goods, grilled Panini and classic sandwiches, wraps, soups,
prepared foods and other food products. As of March 30, 2014, Tim
Hortons had 4,524 systemwide restaurants, including 3,610 in Canada,
870 in the United States and 44 in the Gulf Cooperation Council. More
information about the Company is available at www.timhortons.com.

CIBC(TSX:CM) (NYSE: CM) is a leading Canadian-based global financial institution with nearly 11
million personal banking and business clients. Through our three major
business units - Retail and Business Banking, Wealth Management and
Wholesale Banking - CIBC offers a full range of products and services
through its comprehensive electronic banking network, branches and
offices across Canada with offices in the United States and around the
world. You can find other news releases and information about CIBC in
our Media Centre on our corporate website at www.cibc.com.