Pond’s is a brand of beauty and health care products,
currently owned by parent company the multinational
corporation Unilever. Pond’s is not just about looking
beautiful but also feeling beautiful; and understands
the significance of beauty as a harbinger of love in
woman’s life.

What is the Pond’s history

01

THE POND’S STORY

For a healthy mind and body

HISTORY

AN EXTRACT MADE FROM
THE WITCH HAZEL BUSH

This is one of the first product from the
Pondâ&#x20AC;&#x2122;s. The 1846 on the bottom of the bottle
is not the year of manufacture, but rather the
year the T. T. Pond Co. was formed.

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The story
History

Pond’s branding guide

“

THERON T. POND, A RESIDENT OF UTICA, NEW YORK,
BECAME INTERESTED IN, AND ASSOCIATED MORE OR LESS,
WITH A TRIBE OF INDIANS KNOWN AS THE ONEIDA TRIBE
THEN LOCATED IN CENTRAL NEW YORK.”
— HISTORY OF HAMAMELIS

Pond’s is a brand of beauty and health care
products, currently owned by parent company the multinational corporation Unilever.
In 1846, Pond’s Cream was invented as a
patent medicine by pharmacist Theron T.
Pond who was also a chemist and scientist.
Pond’s Cream was an extract made from
the bark of the witch hazel bush. This
extract was almost a wonder drug that could
cure wounds, burns, bruises and many other
skin ailments. Today’s pharmacies regularly

stock distilled witch hazel and carry ointments
containing witch hazel to reduce inflammation,
slow bleeding and relieve pain. By the
twentieth century, the company’s main
emphasis was selling cosmetics products.
The “Pond’s Vanishing Cream” and the
“Pond’s Cold Cream” were created, marking
the entrance of Pond’s products into the
facial care industry. Today Ponds is sold
around the world. Its largest markets are in
Spain and in Asia.

For a healthy mind and body

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Pond’s branding guide

The story
History

“

THERON T. POND MADE HIS EXTRACT BY STEEPING
THE SHRUB IN AN ORDINARY TEAKETTLE. THE
LIQUID WHICH HE OBTAINED WAS COLORED BUT
AS CLEAR AS WATER.
— JOHN URI LLOYD
The Author of History of Hamamelis

For a healthy mind and body

TIMELINE
FROM THE PAST
TO THE PRESENT

Pond’s Cream was invented in
the United States as a medicine.

1856

Began to advertise nationally.
They would advertise under the
name of Pond’s Healing.
Sales of the products had
gone down.

1846

The “T.T. Pond Company” was
formed, with Pond and other
business people as investors.

1886

1915
As a result of the new campaign,
“Vanishing Cream” had a 60%
increase in sales.

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1922

The story
Timeline

Pond’s branding guide

The characters of “Peter” and
“Polly Ponds” were created.

1923

1943
1925
During the Depression Era, the
company’s business slowed down
somewhat.

Queen Marie of Romania visited
the United States, and she enjoyed
the product.

Pond’s Company was merged with
the Chesebrough Manufacturing
Company.

1955

1987

Chesebrough Manufacturing
Company was acquired
by Unilever.

New brand will be a Pond’s women’s healing and health center.
Pond’s wants to help them to feel calm, relaxed, energized
and health again and make them reveal both inner and outer
beauty and help them have healthy body, optimistic attitude,
and pleasant mood in their busy life.

Where we’re going

02

A TURNING POINT

For a healthy mind and body

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Pond’s branding guide

A turning point
Where we’ve been

“

THE MOST IMPORTANT THING IS
TO ENJOY YOUR LIFE TO BE HAPPY
IT’S ALL THAT MATTERS.
AUDREY HEPBURN
Was a British actress and humanitarian

For a healthy mind and body

WHERE
WE’VE BEEN
A 149-YEAR-OLD BRAND

THE OLD IMAGE
Pond’s has until recently languished as a product line reminiscent of
grandmother’s cold cream. Pond’s its famous cream was invented
in Utica, NY. Pond’s always coveys us a grandmother image of old.
And now it is being gradually forgotten bay people. The reason why
they’re failed is because young people think this brand’s image
is too old and Pond’s original consumers’ age is growing, they
changed their pursuit and fond, but Pond’s still did not change their
brand’s image to follow the trend of society. So the company lost
the original customers and also did not have the new consumers.

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Pond’s branding guide

A turning point
Where we’ve been

POND’S

For a healthy mind and body

WHERE
WE’RE GOING

THE SOUL OF NATURAL HEALING

THE NEW IMAGE
The symbol of Pond’s is scientific and medicine, because Pond’s
Cream was invented as a medicine. So I want to extend this brand
to the women’s mental and physical health area-Pond’s health and
healing center. Women are bearing more and more stresses on
daily life and work, and more and more women have psychological
and healthy problems. Most of them really care about their mental
and physical health. So I think the soul of “natural healing” will help
to reinvigorate the brand. Pond’s center wants to use the way of
natural healing to create happy, confident and energetic women
who can enjoy the perfect life balance. Women can learn the
knowledge about the “nature healing” in our center and also can
experience the charms of it.

She often has back pain, because every day she needs to sell a
variety of products to people everywhere. She has no time to eat
and rest every day because she has hard days at work. She is not
healthy because she is always sick due to tiresome. She suffers from
psychological pressure, because she is afraid of being dismissed for
her poor performance in sales. She wants to vent her unhappiness,
but suffers from failure to find someone to talk to. She goes to ideal
places to relax every weekend, such as a park, a cinema or a music
hall. She often reads about health care, since she hopes to keep a
good mood and a good eating habit in normal times.

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A turning point
Audience

Pondâ&#x20AC;&#x2122;s branding guide

TIRED HOMEMAKER
name // Anne
Age // 38 years old
Income // $0
Occupation //House wife

She just divorced her husband due to domestic violence. She
became very introverted and did not like talking to people after
getting married, as she did not want people to know about her
family troubles. Since the divorce, she is still very depressed and
cannot free from the fear of domestic violence. She wants to
make more friends and share her inner feelings with more friends
to be enlightened and cheer up. She wants to find a psychological
counselor for treatment for depression, so that she can face life
cheerfully in the future. She wants to live again like an ordinary
woman, being happy and enjoying life every day. She often does
massage to relieve pain as she is subjected to physical violence.

For a healthy mind and body

HEALTH WANNABE
Name // Lily
Age // 30 years old
Income // $ 20,000
Occupation // House cleaner

She often feels very tired and has aching limbs every day because
she has to do a lot of manual labor. She earns very low salary, so
she seeks additional work around apart from her job. With very
low social status, she is not self-confident at all. She often suffers
from backaches, so she wants some massage to relieve physical
tiresome. She knows the importance of a healthy diet, but she has
no knowledge in this regard. She usually attends some yoga classes
to keep physically healthy. She wants to have counseling classes to
make herself more confident.

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Pondâ&#x20AC;&#x2122;s branding guide

A turning point
Audience

ALMOST ANOREXIC
Name // Lisa
Age // 28 years old
Income // $50,000
Occupation // Associate in accounting firm

She is skinny and suffers from a very bad physical condition, and
she is always sick with poor resistance. She sleeps late every day,
and has very irregular living and eating habits. She is always on a
diet, because she believes you can never be too thin. She is particular about food and dislikes much food, leading to nutritional deficiencies. She is very upset about being sick all the time because
of her poor health, and is looking for a good way to tone her body.
She wants to learn a course about diet, to make her healthy. She is
sometimes in a bad mood and agitated because of dual pressure
from work and life.

She often buys organic food because she thinks it important to eat
pollution-free and healthy food. She often relieves physical fatigue
in acupuncture and massage sessions. She subscribes to a lot of
health-related magazines and books, because she wants to read
more books of health preserving. She does exercise regularly,
such as yoga and running, because she thinks exercise can make
a person healthier. She is against medication treatment, because
she thinks it has side effects. She likes to chat with others, so she is
especially cheerful and faces life with a positive attitude every day.
She likes helping others and often tells health knowledge to people
she knows.

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A turning point
Audience

Pondâ&#x20AC;&#x2122;s branding guide

WORKING
MOM
Name // Nancy
Age // 35 years old
Income // $90,000
Occupation //Software Developer

She has two kids and has to take care of them after work every
day. She suffers from great psychological pressure because she
has to take care of her kids after work, and therefore she often
has trouble sleeping. She feels physically and mentally exhausted
every day, and always looks for a place to relax. She is usually
very concerned about health knowledge, because she wants her
children to live a healthier life. Recently, she finds herself aging
quickly and her health is slipping. She is often in a bad mood and
gets mad at her child and husband, because she has a terrible
time living and she is unhappy. Being overworked, she often suffers from backaches and always takes painkillers.

For a healthy mind and body

COMPARISON
For the sake of the future development of Pond’s, out enterprise
modified our market positioning. Pond’s has been transformed from
a cosmetic brand to one which is concerned about women’s physical
health and mental healing.
YOUNG

GARNIER

CLINIQUE

AVON

CLARINS
OLAY

LOW PRICE

HIGH PRICE
L’ORÉAL
LANCÔME

POND’S

ESTÉE LAUDER

Our targeted customers used to be middle-aged
and senior women. Sold in grand market or mall,
our products were at lower-middle price.
OLD

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A turning point
Comparison

Pond’s branding guide

YOUNG

PWN PARIS
WOMEN

TOTAL WOMAN SPA

POND’S
LOW PRICE

SARAHMAE

01

HIGH PRICE

LADYOF AMERICA

BANKSIA HEALING

EVERYWOMAN
HEALTH CLUB

HEALING CENTER

After transformation, we target at the female at
the age of 25~50. Just as the like products, our
price is in the middle.

OLD

For a healthy mind and body

NATURAL

ORIGIN

GARNIER

CLINIQUE

POND’S
PHYSICAL

MENTAL

ESTÉE LAUDER
AVON
L’ORÉAL
OLAY

LANCÔME

ARTIFICIAL

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Pond’s used to focus on women’s appearance,
selling cosmetology and maintenance of face
and skin. Most of our products were facial cream
and facial cleanser, without particular stress on
its material and processing procedures.

A turning point
Comparison

Pond’s branding guide

NATURAL

POND’S

TOTAL WOMAN SPA

EVERYWOMAN
HEALTH CLUB

SARAHMAE
LADYOF AMERICA

MENTAL

PHYSICAL
BANKSIA HEALING
PWNPARIS
WOMEN

HEALING CENTER

ARTIFICIAL

Now, Pond’s pay more attention to the idea
of “being natural”, emphasizing that the whole
brand should be all natural, from its raw material,
processing procedures and healing methods.
Apart from women’s appearance, Pond’s also
concentrates on the inner beauty of the female.

For a healthy mind and body

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Pondâ&#x20AC;&#x2122;s branding guide

A turning point
Comparison

The new overall visual style of Pondâ&#x20AC;&#x2122;s womenâ&#x20AC;&#x2122;s healing and
health center is free, wholesome and elegant. We apply a great
deal of arc and circle as our design element to endow the
brand image with dynamic and energy. In addition, we choose
red and aqua as theme colors of brand.

The new visual style

03

NEW IDENTITY

For a healthy mind and body

THE NEW LOGO

THE BEAUTY OF
NATURAL HEALING

The logo design inspiration
comes from nature. Leaves
represent nature, so we
choose leaves as the logo’s
theme so as to reflect the
main idea of our brand–natural
healing. In this logo design, we
select the circle as another
element of our logo because
the circle’s shape represents

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the idea of “communication”.
Hence, we combine these two
elements to design this logo.
In the logo design, we make
extensive use of smooth arcs to
make the entire logo look natural,
dynamic and approachable. We
use blue as the logo’s color to
highlight the elegant, natural
and soft feeling.

Pondâ&#x20AC;&#x2122;s branding guide

New identity
New logo

For a healthy mind and body

LOGO SKETCHES

WHERE THE IDEA CAME FROM

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New identity
New logo

Pondâ&#x20AC;&#x2122;s branding guide

THE INSPIRATIONS
To begin with there were a total of three logo design schemes which
used water drops, leaves and flowers as the basic patterns. After
many considerations, leaves were finally chosen as the main pattern
to design the logo. These are some of the original logo sketches.

For a healthy mind and body

LOGO ANATOMY

SYMBOL GRID AND
LOGOTYPE GRID

The overall framework of the symbol is made
up of the intersection and segments of circles
of different sizes. The length of x is the basic
unit for the logo grid. The minimum length
of a circle is 2x, and the maximum length of
a circle is 23x. The symbol is respectively 14x
and 16x in length and width, while the logotype is self-created handwriting. In order to
better integrate with the symbol style, circles
are used above the letters “p” and “s”, so that
the entire shape of the serif handwritten
fonts can be even smoother.

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X

5X

X

15X

Guid wide=x
Guid high=x

New identity
New logo

Pond’s branding guide

14X
15°

16X

Guid wide=x
Guid high=x

For a healthy mind and body

WHITE SPACE
AND SIGNATURE

WHITE SPACE
White space is to help the logo
breathe. No elements should
come in the given white space
indicated in these diagrams. It
plays an essential role in ensuring
our logo is easy to recognize

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across all of communications.
The white / clear space must be
maintained around the logo. The
amount of clear space required
must be equal to twice the
width of â&#x20AC;&#x153;xâ&#x20AC;?.

wide=2x

New identity
New logo

Pondâ&#x20AC;&#x2122;s branding guide

2X

16X

2X

14X

X
SIGNATURE
5X
2X

2X

As is shown in the logo, the width proportion of the symbol and the logotype logo is
16:15; the height ratio is 14:5; the distance in
between is x. The white space surrounding
the logo is 2x in width.

For a healthy mind and body

SIZE AND
ALTERNATIVES

MINIMUM SIZE
We have regulation for logo size. In different
size environment, we need to use a
different size of logo to fit the area best.
When the logo is shown as an icon only, its
size cannot be smaller than 0.5 inch. When
the symbol and logotype are show together,
the height size cannot be smaller than 0.625
inch. The separations also must be maintained
between letters.

Z

Y

Y= 1 inch
Z= 1.25 inch

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New identity
New logo

Pondâ&#x20AC;&#x2122;s branding guide

Signature should be use the most
often and it is the preferred for
most applications.

Symbol only should be used when
the design space is limited or on
the website and applications.

ALTERNATIVE

Logotype only should be used when
the design space is limited or every
thing on mobile.

Because our logo is composed of a symbol
and a logotype, in order to better display our
brand logo in different media and materials,
we offer three different kinds of formats:
signature, symbol only and logotype only.
While it is a simple logo, we must treat it
nicely. Make sure to pick the right one to use
for your media.

For a healthy mind and body

COLOR
VARIATIONS

LOGO ON DIFFERENT
BACKGROUNDS

70%

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60%

50%

40%

Pondâ&#x20AC;&#x2122;s branding guide

New identity
New logo

BLACK LOGO
If the logo must appear on a light
colored background, the logo
should be used in black.

WHITE LOGO
If the logo must appear on a dark
colored background, the logo
should be used in white.

20%

10%

5%

The logo color should change with different
background colors. To better and more
clearly exhibit this signature on different
background colors, we offer several different
solutions: the overall color is white and
the overall color is black. In the use of color,
users can choose a logo color more suitable
to the background color according to standard.

For a healthy mind and body

Pondâ&#x20AC;&#x2122;s

An important factor in creating and
maintaining a visual identity is the consistent
presentation of the identity elements.
Therefore, the way the signature is displayed
must be given careful attention. Shown
below are examples of incorrect or
unacceptable uses of symbol, logotype
and signature.
06

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02

beauty inside out

INCORRECT
USE

01

07

Pondâ&#x20AC;&#x2122;s branding guide

03

04

New identity
New logo

05

beauty inside out

01 Do not change the
logotype in the signature
02 Do not add any other
phrases to the signature
03 Do not wrap type
closely around the symbol
04 Do not use the different colors in the symbol
05 Do not change the orientation of the symbol
06 Do not use two-color
combinations other than
specified in this manual

08

09

10

07 Do not distort, stretch
or vary the proportions of
the symbol
08 Do not apply a texture
or pattern to the symbol
09 Do not drop the shadow on the signature
10. Do not superimpose
a colored symbol or signature on a colored or black
background

COLOR
As a feminine brand, in terms of color application, our company
selects aqua as the theme color. Aqua is a very popular modern color
and favored by the ladies. This color conveys an elegant, relaxed and
free feeling. In addition to the theme aqua color, we also use beige,
gray and light red as the main colors for the brand. Beige and gray
delivers a clean and elegant feeling visually, and red represents vigor
and vitality. Adding red on blue can increase the contrast visually, so
that the brand shows a dynamic and modern feeling.

Capita is well equipped for ambitious
typography. The Capita family consists of
12 styles, comes in OpenType format with
extended language support for more than
40 languages. All weights contain small
caps, proportional lining figures, tabular
lining figures, proportional old style figures,
lining old style figure.

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Medium

abcdefghicklmnopqrstuvwxyz
ABCDEFGHICKLMNOPQRSTVWXYZ0123456789

Aa

Bold

abcdefghicklmnopqrstuvwxyz
ABCDEFGHICKLMNOPQRSTVWXYZ0123456789

Pond’s branding guide

New identity
Typography

Bb
Aa

Light

abcdefghicklmnopqrstuvwxyz
ABCDEFGHICKLMNOPQRSTVWXYZ0123456789

Aa

Regular

abcdefghicklmnopqrstuvwxyz
ABCDEFGHICKLMNOPQRSTVWXYZ0123456789

Aa

BRANDON
Brandon Text is the companion of the
famous Brandon Grotesque type family. It
has a higher x-height than the Grotesque
version and is optimized for long texts, small
sizes and screens. This sans serif type family
of six weights plus matching italics was
designed by Hannes von Döhren in 2012.

Medium

abcdefghicklmnopqrstuvwxyz
ABCDEFGHICKLMNOPQRSTVWXYZ0123456789

Aa

Bold

abcdefghicklmnopqrstuvwxyz
ABCDEFGHICKLMNOPQRSTVWXYZ0123456789

For a healthy mind and body

GRAPHIC
ELEMENTS
INSPIRATION FROM
THE LOGO

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Pondâ&#x20AC;&#x2122;s branding guide

New identity
Graphic elements

According to the logo shape, we apply graphic
elements with different visual effects on
different picture styles and layouts. The circular
pattern derives from the pattern outside the
symbol. The leaf element is inspired from
the left leaves on the logo. The wave and arc
shapes are derived from patterns of leaves in
the logo. As is shown, these are examples that
use these elements in the layout.

Pondâ&#x20AC;&#x2122;s health and healing center is established to assist
women in attaining vibrant health and enhanced self-worth.
We promote optimal health by suggesting diet, lifestyle and
environmental modifications to reduce your risk of chronic
diseases and prevent acute illnesses.

What is the new beand

04

OUR FUTURE

For a healthy mind and body

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Pond’s branding guide

Our future
New position

“

A WOMAN WHOSE SMILE IS OPEN AND WHOSE
EXPRESSION IS GLAD HAS A KIND OF BEAUTY NO
MATTER WHAT SHE WEARS.”
— ANNE ROIPHE
An American writer and journalist

For a healthy mind and body

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Pondâ&#x20AC;&#x2122;s branding guide

Our future
New position

For a healthy mind and body

“

EVERYBODY NEEDS BEAUTY AS WELL AS BREAD,
PLACES TO PLAY IN AND PRAY IN, WHERE
NATURE MAY HEAL AND GIVE STRENGTH TO BODY
AND SOUL.”
— JOHN MUIR
A Scottish-American naturalist

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Our future
New position

Pond’s branding guide

NEW POSITION
A HEALING AND HEALTH CENTER
NATRUAL HEALING

PHYSICAL
HEALTH

MENTAL
HEALTH

BOTH MENTAL
AND PHYSICAL
HEALTH

WHERE ARE WE GOING
Today’s women busy balance work,
family and everything else that
comes their way. They feel overwhelmed, exhausted, stressed and
being sick and tired. Pond’s wants
to help them to feel calm, relaxed,
energized and health again and
make them reveal both inner and
outer beauty and help them have
healthy body, optimistic attitude,
and pleasant mood in their busy

life. Ponds use the way of natural
healing to create happy, confident
and energetic women who can enjoy
the perfect life balance. At our
pond’s health and healing center, we
are interested in the cause of the
ongoing disease, as well as the ways
in which the body’s natural self help
mechanisms can be stimulated to
cure and strengthen the body, mind
and soul.

The new brand will be a health and
healing center. The support group
provides psychological counseling;
nutritional therapy for emotional,
cognitive, and behavioral disorders;
health advice counseling and class,
massage, yoga, acupuncture. And you
also can join the group to learn the
knowledge about nature healing and
help others, share your experience
with others to encourage others.

The Pond’s center is a comprehensive service institute which integrates training and
service. Our service is targeted at modern women. Pond’s healing and health center has
two major parts. The first one is Pond’s training certification program, while the second
one is Pond’s services and products. In the Pond’s training center, we are dedicated
to cultivate talents who have relevant knowledge of “natural healing”, where as in the
Pond’s services, we mainly offer various services on “natural healing”, including clinic,
nutritional therapy, spa, aesthetic treatment and outdoor activates.

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Pondâ&#x20AC;&#x2122;s branding guide

Our future
Pondâ&#x20AC;&#x2122;s center

For a healthy mind and body

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Pondâ&#x20AC;&#x2122;s branding guide

Our future
Pondâ&#x20AC;&#x2122;s center

For a healthy mind and body

TRAINING CERTIFICATION
PROGRAM

Provide students with great learning
resources and environment
Experienced tutor team(learning
professional knowledge)
Award related certificate
Provide different jobs offers in Pond’s

By establishing the training center, our school
is aimed at promoting the brand spirit and
showing the fascination of natural healing to
more and more people. Our programs are
designed to benefit those interested in
learning natural healing for themselves, as
well as those interested in pursuing a rewarding
career in natural healing. It’s a place of
discovery where people learn about how plants

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and plant medicines, informed food choices,
regular exercise, meditation practices, and a
balance between meaningful work and play
can lead to a life of fulfillment and wellness.
Student will get a pond’s natural healer
certificate after completion all course of study.
After student got the certification, he/she
can teach and help somebody else and work
in the pond’s healing and healthy center.

Pondâ&#x20AC;&#x2122;s branding guide

Our future
Training program

For a healthy mind and body

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Pondâ&#x20AC;&#x2122;s branding guide

Our future
Training program

LEARNING RESOURCES
AND ENVIRONMENT
For a training center, it is of great importance to have good learning
environment and teaching resources, which both can be provided
by our school. Students can refer to relevant sources in our library.
There are spacious classrooms and laboratories for studentsâ&#x20AC;&#x2122; study
and research.

For a healthy mind and body

EXPERIENCED TUTOR TEAM
Teachers in our school are all experienced; hence students can get
professional guidance. They put students’ need first and offer
professional guidance. Our courses are varied, both theoretical and
experimental. Therefore, students can personally practice how to
help people in need with “nutritional therapy”.

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Pondâ&#x20AC;&#x2122;s branding guide

Our future
Training program

For a healthy mind and body

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Pond’s branding guide

Our future
Training program

CERTIFICATE
Pond’s will award students who finish their
courses with related certificate to verify
that you are a qualified natural healer. After
graduation, students can get related job
positions in our company. According to their
own interests, they can choose to work in
different departments of our company, such
as an aesthetic teacher in Pond’s Aesthetic
Treatment who can help people adjust their
mentality using aesthetic methods.

For a healthy mind and body

PONDâ&#x20AC;&#x2122;S CLINIC

Psychological counseling
Support group
Reframing exercises class

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We provide psychological counseling to help you find optimism
mental health and also teach you the skills of emotion management.
You also can make friend there to share your story and seek help
Apart from making diagnosis, we provide our patient with mental
aid courses which can help them have positive attitude towards life.
In so doing, we help the female adjust their psychology when they
are faced with pressure.

Pond’s branding guide

Our future
Pond’s clinic

For a healthy mind and body

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Pond’s branding guide

Our future
Pond’s clinic

PSYCHOLOGICAL
COUNSELING
Women have more and more pressure both in life and at work, and many of them are
depressed. We can provide psychological counseling to users, allowing them have a better
attitude towards life. Based on customers’ own mental and physical health condition, our
clinic can make corresponding therapeutic plans. We will recommend various kinds of
natural healing methods to them and suggest them to accept nutritional therapy.

For a healthy mind and body

SUPPORT GROUP
We provide a platform to let women share
their own stories and sport each other. We
create beauty and friendships and lifetime
memories and we eat beautiful food and
listen to each otherâ&#x20AC;&#x2122;s stories. Women can
through this way to relax their mind and help
others to find solutions of their problems.

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Pond’s branding guide

Our future
Pond’s clinic

For a healthy mind and body

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Pond’s branding guide

Our future
Pond’s clinic

REFRAMING EXERCISES CLASS
Positive exercises increase well-being by focusing on and cultivating
all the aspects of positive psychology including pleasant emotions,
character strengths, resiliency, meaning and purpose and gratitude.
Use them as exercises for yourself or with others to help address life
challenges or to take advantage of opportunities such as goal-setting,
building optimism, and identifying and using one’s strengths.

Proper nutrition can keep you feeling better physically and
emotionally. A wide variety of health problems can be supported
using nutritional therapy - hormonal imbalances, digestive
complaints, fatigue and stress, womenâ&#x20AC;&#x2122;s health. We will teach you
how improve nutrition can benefit your mental health. And use diet
and targeted nutritional supplementation to address weak points
and optimize physiological functioning. We want to Help those
people: Anxiety, depression, unhealthy addictive behavior result in
development of eating disorders such as binge-eating disorder and so on.

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Nutrition

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Nutrition

NUTRITIONAL
COUNSELING
Our center take a scientific approach to everything regarding your health and nutrition
starting with a complete and in depth history about you and your past and present efforts
regarding the Nutrition that you have been taking, including what has worked and what
absolutely does not work for you, allergies and foods that you regularly eat. Counseling
with you after we have diagnosed your condition and you have decided to make a lifestyle
change is key.

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Our future
Nutrition

Pondâ&#x20AC;&#x2122;s branding guide

NUTRITION AND
COOKING CLASS
For a training center, it is of great importance to have good learning
environment and teaching resources, which both can be provided
by our school. Students can refer to relevant sources in our library.
There are spacious classrooms and laboratories for studentsâ&#x20AC;&#x2122; study
and research.

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Pondâ&#x20AC;&#x2122;s branding guide

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Nutrition

BOTANICAL
MEDICINE
At Pondâ&#x20AC;&#x2122;s you can select the finest natural
health supplements and herbal products, you
will receive the best service, the best prices
worldwide. Herbal remedies and herbal teas
make it easy for you to take natural remedies
to improve your health and relieve medical
conditions. Herbalism is also known as
botanical medicine, medical herbalism, and
herbal medicine. It refers to using a plantâ&#x20AC;&#x2122;s
seeds, berries, roots, leaves, bark or flowers
for medicinal purposes. With the growing
interest in health and wellness, alternative
medicines are becoming increasingly popular
worldwide.

For a healthy mind and body

PONDâ&#x20AC;&#x2122;S SPA

Acupuncture
Spa
Massage and essential oil

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At Pondâ&#x20AC;&#x2122;s Spa, you will get excellent treatment from well-trained,
experienced professionals. We offer a variety of massage therapies
to fit individual preferences. We will provide a variety of techniques
to treat your condition and meet your needs. We are here to help
you get rid of all the stress from your mind, soul and body.

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For a healthy mind and body

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Pondâ&#x20AC;&#x2122;s branding guide

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Spa

SPA AND
MASSAGE
Acupuncture is the ancient Chinese
technique of inserting very fine
needles into specific points of your
body to relieve pain and promote
healing. Cupping may also may be
used to relieve certain health or

pain conditions. We can help you
find your solution to feel calm,relaxed,
pain free, healthy and happy naturally
through medicine, acupuncture,
massage, and natural health seminars.
Massage and spa is an ancient

healing art that through hands-on
manipulation of muscles and other
soft tissues of the body, a personâ&#x20AC;&#x2122;s
health and well being are restored.

Make users relaxed and have a pleasant
mood by allowing them to participate in art
activities like listening to music, dancing
and painting. Through art and projects,
we will be making tools that will help you
identify your goals, commit to your goals
and make you feel more alive, more joy.

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We have various aesthetic courses for
customers, such as yoga, manual arts, music
and dance. In each lessons, professional
teachers study and interact with students
in order to help them feel the energy
and hope of life, thereby rebuilding their
confidence.

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Pondâ&#x20AC;&#x2122;s branding guide

ART CLASS
You can connect and sharing with other women in the class in an
environment that is supportive and encouraging here. Every student,
from beginners to professionals, will have a great time with the
techniques Pondâ&#x20AC;&#x2122;s is sharing in this class.

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Pondâ&#x20AC;&#x2122;s branding guide

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Aesthetic treatment

YOGA CLASS
In this class, through daily yoga classes, meditation, and discussions, students will experience
yoga as a healing practice. Yoga instructors and natural healers will guide students in
yoga and meditation. As students learn about breathe work, meditation, use of herbs,
mind/body integration and aromatherapy, they will develop new strategies for managing
stress, insomnia, and anxiety, among other common college concerns.

For a healthy mind and body

MUSIC HEALING
CLASS
We provide a platform to let women share
their own stories and sport each other. We
create beauty and friendships and lifetime
memories and we eat beautiful food and
listen to each otherâ&#x20AC;&#x2122;s stories. Women can
through this way to relax their mind and help
others to find solutions of their problems.

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Aesthetic treatment

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DANCE THERAPY
Our therapists will utilize many years of education and
experience, Pondâ&#x20AC;&#x2122;s create as a powerful therapeutic
system to help you heal and live with more joy and
creativity. This class is the intentional use of dance
process to achieve therapeutic goals. Dance therapy is
active and experiential. Through dance, the depth and

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breadth of inner experience can be actively explored
and interpersonal relationship skills can be enhanced.
Behavior change, skill-building, emotional and physical
integration, and personal growth can be achieved
through dance therapy in prevention, intervention,
and treatment settings.

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Aesthetic treatment

For a healthy mind and body

PONDâ&#x20AC;&#x2122;S OUTDOOR
ACTIVITIES

Outdoor yoga
Healing journey
Holiday Hiking

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The weekend offers women the space to
explore their healing journey and yoga in
a spiritual setting through the use of art,
music and other healing practices. Outdoor
Therapy involves the use of challenges
found in nature (such as rock climbing,
white water activities, and yoga) to provide
growth experiences that can help people
make fundamental changes in their lives.

Therapeutic benefits of these programs
include establishing a deeper connection
with the natural world, nurturing the ability
to trust oneâ&#x20AC;&#x2122;s community through the
experience of teamwork, developing a healthier
approach to the issue of control and how
those actions impact others, and increasing
feelings of self-esteem, joy and pleasure.

Pondâ&#x20AC;&#x2122;s branding guide

Our future
Outdoor activities

For a healthy mind and body

OUTDOOR YOGA/
HEALING JOURNEY
We will organize users to feel the nature and
relax themselves, for example: beach Yoga
and forest Yoga. Outdoor yoga gives you the
opportunity to move and meditate, while
enjoying the serenity of the sky, warmth
of the sun and sensation of a breeze. The
classes are designed to be an energizing and
relaxing yoga experience of breath, balance
and strength. Practicing outdoors offers an
opportunity to be present with yourself in a
natural setting.
We also provide the outdoor journey in
the weekend such as, climbing and hiking.
Whether running through a canyon, walking
on the sunny beach, hiking through a fern-filled
forest, scrambling over rocks along a creek
side, watching the last few rays of the
setting sun, strolling along a moonlit night,
or just sitting breathing fresh clean air, being
out in nature is one of the best prescriptions
for overall health and encouraging healing.

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Outdoor activities

“

DANCE. SMILE.TRUST. HOPE. LOVE. WISH. MOST
OF ALL, ENJOY EVERY MOMENT OF THE JOURNEY,
AND APPRECIATE WHERE YOU ARE AT THIS
MOMENT INSTEAD OF ALWAYS FOCUSING ON HOW
FAR YOU HAVE TO GO.”
―
—MANDY HALE
New York Times Bestselling author