Degree Requirements

Requirements for the Major in Business Administration. Students complete the following courses with grades of C- or better:

semester hours

4

ACCT:200 Financial Accounting

4

ACCT:210 Legal Environment

4

ACCT:330 Cost Management

4

ECON:201 Principles of Macroeconomics

4

ECON:202 Principles of Microeconomics

4

INFS:174 Database Systems Analysis and Design

4

INFS:472 Management Support Systems

4

MGMT:203 Quantitative Methods for Business and Economic Decisions

4

MGMT:280 Marketing

4

MGMT:340 Corporate Financial Management

2

MGMT:350 International Business

4

MGMT:360 Management and Organizational Behavior

4

MGMT:390 Operations Management

4

MGMT:400 Business Policy and Strategy

2-4

MGMT:404 Business and Social Responsibility or PHIL:223 Business Ethics

2

PRDV:100 Using Computers

2

PRDV:105 Introduction to Professional Development

4

Choose one of the following:

4

MGMT:202 Business Statistics

4

MATH:108 Introduction to Statistics

4

MATH:180 Statistical Methods

4

PSYC:123 Statistics for the Behavioral Sciences

12

12 hours of 300- or 400-level management courses

Finance Major
The finance major prepares students for positions in all areas of finance, including: asset management, corporate financial management, commercial and investment banks in an international context, investment advisory services, mutual funds, brokerages and insurance. The major includes an optional CFA® track that provides in-depth coverage of key areas tested on the CFA® Level I examination.

Students will be offered the opportunity to participate in Susquehanna University Student Investment Program (SUSIP). SUSIP is a student managed investment fund that focuses on sustainability investment.

Requirements for the Major in Finance. Students complete the equivalent of the following 52 semester hours with grades of C- or better:

semester hours

Business Foundation Courses

4

ACCT:200 Financial Accounting

4

ACCT:210 Legal Environment

4

ACCT:330 Cost Management

4

ECON:201 Principles of Macroeconomics

4

ECON:202 Principles of Microeconomics

4

INFS:174 Database Systems Analysis

4

INFS:472 Management Support Systems

4

MGMT:203 Quantitative Methods for Business and Economic Decisions

4

MGMT:280 Marketing

4

MGMT:340 Corporate Financial Management

4

MGMT:360 Management and Organizational Behavior

4

MGMT:400 Business Policy and Strategy

2-4

MGMT:404 Business and Social Responsibility or PHIL:223 Business Ethics

2

PRDV:100 Using Computers

2

PRDV:105 Introduction to Professional Development

Choose one of the following:

4

MGMT:202 Business Statistics

4

MATH:108 Introduction to Statistics

4

MATH:180 Statistical Methods

4

PSYC:123 Statistics for the Behavioral Sciences

Finance Courses

4

MGMT:342 Investment Analysis

4

MGMT:345 International Finance

4

ACCT:300 Financial Statement Analysis

8

Choose two of the following:

4

MGMT:344 Financial Institutions

4

MGMT:441 Advanced Corporate Financial Management

2

MGMT:442 Portfolio Management

4

MGMT:443 Equity Asset Analysis and Valuation

4

MGMT:445 Financial Modeling and Fixed Income Analysis

4

MGMT:443 Equity Asset Analysis and Valuation

4

ACCT:220 Introduction to Taxation

2-4

MGMT:446 Topics in Finance

2

MGMT:502 Business Internship

Students planning careers in investments are encouraged to take the following CFA track. This track is designed to provide in-depth coverage of CFA Level I examination topics, including CFA Institute Code of Ethics and Standards of Professional Conduct.

CFA track

4

MGMT:442 Portfolio Management:

4

MGMT:443 Equity Asset Analysis and Valuation

4

MGMT:445 Financial Modeling and Fixed Income Analysis

Students participating in the Susquehanna University Student Investment Program (SUSIP) must enroll in MGMT:442 Portfolio Management and MGMT:443 Equity Asset Analysis and Valuation.

Luxury Brand Marketing and Management

From family businesses to international conglomerates, luxury goods and services provide global management challenges and opportunities. Luxury goods and services are rapidly expanding markets and include everything from athletic teams, sports cars, and resorts to the fashion and jewelry industries. Students in this major study the business models and unique marketing strategies that are often counter-intuitive but integral to the successful management and marketing of luxury brands. Students will develop an advanced awareness of consumer behavior and consumer relationship management and learn to apply effective strategic marketing techniques to this fiercely competitive market. The increasing focus on sustainability, the impact of today’s international economy, and the unique legal issues involved in the luxury sector are key to understanding this sector of goods and services.

The goal of the Luxury Brand Marketing and Management major is to assist students with gaining the knowledge and skills to develop a global vision of the business, leadership, marketing, and managerial abilities to successfully manage a luxury brand.

Luxury Brand Marketing and Management Major. Students must complete the coursework below with grades of C- or higher.

semester hours

Business Foundation Courses

4

ACCT:200 Financial Accounting

4

ACCT:210 Legal Environment

4

ACCT:330 Cost Management

4

ECON:201 Principles of Macroeconomics

4

ECON:202 Principles of Microeconomics

4

INFS:174 Database Systems Analysis

4

INFS:472 Management Support Systems

4

MGMT:203 Quantitative Methods for Business and Economic Decisions

4

MGMT:280 Marketing

4

MGMT:340 Corporate Financial Management

4

MGMT:360 Management and Organizational Behavior

4

MGMT:400 Business Policy and Strategy

2-4

MGMT:404 Business and Social Responsibility or PHIL:223 Business Ethics

2

PRDV:100 Using Computers

2

PRDV:105 Introduction to Professional Development

Choose one of the following:

4

MGMT:202 Business Statistics

4

MATH:108 Introduction to Statistics

4

MATH:180 Statistical Methods

4

PSYC:123 Statistics for the Behavioral Sciences

Luxury Brand Management Courses

4

MGMT:382 Consumer Behavior

4

MGMT:216 Introduction to Luxury Brand Management and Marketing

4

MGMT:316 Luxury Brand Marketing

4

MGMT:416 Intellectual Property and the Luxury Industry

4

Choose from the following:

2

MGMT:317 International Marketing

4

MGMT:318 Integrated Marketing Communication

4

MGMT:381 Marketing Research

2

MGMT:384 Retailing

2

MGMT:485 Marketing Strategy and Management

2

MGMT:486 Topics in Marketing

2-4

MGMT:503 Business Internship

Global Management Major

International business majors learn how to think globally about the business world. They also learn how to manage multinational businesses and turn local and national companies into international success stories. This major provides a broad background in international business and global management. It is intended for students who want to work for an international company or contemplating an M.B.A in international business. By spending a semester studying abroad or interning abroad students are able to experience what it is like to live in another country and/or what it is like to work in a foreign business environment.

Requirements for the Major in Global Management. Students must complete the coursework below with grades of C- or higher and must in addition complete a semester abroad or an international internship.

semester hours

Business Foundation Courses

4

ACCT:200 Financial Accounting

4

ACCT:210 Legal Environment

4

ACCT:330 Cost Management

4

ECON:201 Principles of Macroeconomics

4

ECON:202 Principles of Microeconomics

4

INFS:174 Database Systems Analysis

4

INFS:472 Management Support Systems

4

MGMT:203 Quantitative Methods for Business and Economic Decisions

4

MGMT:280 Marketing

4

MGMT:340 Corporate Financial Management

4

MGMT:360 Management and Organizational Behavior

4

MGMT:400 Business Policy and Strategy

2-4

MGMT:404 Business and Social Responsibility or PHIL:223 Business Ethics

2

PRDV:100 Using Computers

2

PRDV:105 Introduction to Professional Development

Choose one of the following:

4

MGMT:202 Business Statistics

4

MATH:108 Introduction to Statistics

4

MATH:180 Statistical Methods

4

PSYC:123 Statistics for the Behavioral Sciences

Global Management Courses

4

MGMT:345 International Financial Management

4

MGMT:350 International Business

2

MGMT:317 International Marketing

2

MGMT:466 Negotiations

8

Choose from the following:

4

ECON:338 International Political Economy

4

ECON:335 Economic Development

4

ECON:442 Emerging Market Economies

4

MGMT:351 Seminar in European Business Operations

4

POLI:334 International Organizations and Law

2-4

MGMT:503 Business Internship

Marketing Major

Marketing involves managing the interface between an organization and its customers by determining their needs and behaviors and delivering need-satisfying value to them while meeting the organizations’ goals. Marketing has a fundamental role in virtually all business decisions and in directing the efforts of customer-driven organizations. Marketing is essential not only to retailers, wholesalers and manufacturers, but also to attorneys, accountants, museums, hospitals, colleges, and performing arts and political action groups

Requirements for the Major in Marketing. Students must complete the coursework below with grades of C- or higher.

semester hours

Business Foundation Courses

4

ACCT:200 Financial Accounting

4

ACCT:210 Legal Environment

4

ACCT:330 Cost Management

4

ECON:201 Principles of Macroeconomics

4

ECON:202 Principles of Microeconomics

4

INFS:174 Database Systems Analysis

4

INFS:472 Management Support Systems

4

MGMT:203 Quantitative Methods for Business and Economic Decisions

4

MGMT:280 Marketing

4

MGMT:340 Corporate Financial Management

4

MGMT:360 Management and Organizational Behavior

4

MGMT:400 Business Policy and Strategy

2-4

MGMT:404 Business and Social Responsibility or PHIL:223 Business Ethics

2

PRDV:100 Using Computers

2

PRDV:105 Introduction to Professional Development

Choose one of the following:

4

MGMT:202 Business Statistics

4

MATH:108 Introduction to Statistics

4

MATH:180 Statistical Methods

4

PSYC:123 Statistics for the Behavioral Sciences

Marketing Courses

4

MGMT:381 Marketing Research

4

MGMT:382 Consumer Behavior

2

MGMT:486 Marketing Strategy and Management

2

MGMT:317 International Marketing

8

Choose from the following:

4

MGMT:216 Introduction to Luxury Brand Marketing and Management

4

MGMT:316 Luxury Brand Marketing

4

MGMT:416 Intellectual Property and the Luxury Industry

4

MGMT:318 Integrated Marketing Communication

2

MGMT:384 Retailing

2

MGMT:486 Topics in Marketing

2-4

MGMT:503 Internship

4

PSYC:230 Social Psychology

Minor in Entrepreneurship and Innovation. Entrepreneurship is important to the overall economic future of our society, as well as being a leading area of interest to students. The creation of new products, services, jobs, business and in fact, entire industries, is more dependent upon entrepreneurship today than it has ever been in the past. The importance of entrepreneurship has become more widely acknowledged and understood, generating enormous opportunities for entrepreneurial thinking and considerable interest in the field by students and educators.

The goal of the entrepreneurship and innovation minor is to assist students in gaining the knowledge, skills and confidence to become successful entrepreneurs. Students gain an appreciation of the entrepreneur in society, the entrepreneur’s struggle, and an understanding of how to start and/or manage a business. The classes enable and encourage students to create innovative entrepreneurial and small-business ventures.

To complete the minor students must have a GPA of at least 2.0 and no grade below C- in the following courses:
MGMT:330 Small Business and Entrepreneurship; MGMT:433 New Venture Start-up and Financing; MGMT:434 Entrepreneurial Experience; and MGMT:435 Entrepreneurial Venture Strategy and Economic Growth.