“It teaches them to worry that Santa might be under attack,” says Golin. “It glorifies militarism and violence, attaches them to a storied tradition for children.”

NORAD says - tongue in cheek - that its intelligence confirms that Jack Frost and the abominable snowman won't be a threat to Santa’s travels Christmas night.

Golin says he’s not overreacting.

“I understand that they've been doing this tracking thing for a while and children and families enjoy it,” he says, “but I think injecting the jets into it, implying there are people out to get Santa, I think that's really crossing the line.”