Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.

Luxury marketers that have not yet incorporated geotargeted calls to action, optimized shopping capabilities or search engine optimization into their holiday mobile strategy may be out of time, but there are quick fixes to consider, experts say.

German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.