Weis Launches Facebook Pet Contest

Thu, 2013-08-29 17:27

SUNBURY, Pa. —Weis Markets here said Thursday it is bringing back its “Pet of the Game” Facebook photo contest, a tie-in with Penn State football.

To enter, fans must “like” the official Weis Markets Facebook page and enter a photo of their favorite pet dressed in Penn State gear or colors. The grand prize is eight tickets to the Penn State vs. Nebraska home game at Beaver Stadium in State College, Pa., on Saturday, Nov. 23, and includes VIP tailgating passes and a $250 Weis Markets gift card.

“This is easily one of our most fun promotions. We know that Penn State fans are devoted to their football team and also their pets,” said Steve McFarland, senior digital marketing specialist at Weis. “The competition is ferocious. In past contests, we’ve had nearly 300 competitors including dogs, cats, horses, gerbils and even a rabbit named Rudy who lost by a whisker in 2010.”

Each week, through Nov. 9, one “Pet of the Game” entrant will win a $50 Weis Markets gift card. Winners are based on how many votes their pet’s photo receives on Facebook. Those winners will then be entered into the Grand Prize contest with finalist voting taking place from November 9 to Nov. 18. The Grand Prize winner will be the one picture that garners the most votes among Weis Markets’ Facebook fans.