Back in October, the International Data Corporation (IDC) predicted that “phablets” would outship tablets in 2015. Flurry backs up the IDC report finding that the holiday growth in phablet adoption came at the expense of both full-size and small tablets, whose activation percentages dropped to 11%. Flurry suggests the entrance of the iOS phablet probably helped increase these numbers as the iPhone 6 Plus was one of the top 5 devices activated.

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