“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” - Bill Gates

Social Bro Twitter Dashboard

Journalists, public relations managers, marketing staffers, and anyone who tweets regularly knows that sending out 140-character messages is the easy part. Managing the flow of information from Twitter is not.SocialBrois a Twitter analytics tool that is a huge time-saver.

Created by three software engineers based in Córdoba, Spain, the app already has 100,000 users, including big names like Google, CBS, and Greenpeace.

Simplicity is one reason for its early success. Themain dashboardshows you new followers, recent unfollows and offers useful tidbits of information like the people who are not following you back or whom you are not following back. This lets you add those who are following you, and unfollow inactive users.

If you want to revisit the list of people you follow, the app shows you who isn’t really active on Twitter.

Among other useful tools, SocialBro features aBest time to tweetreport, based on when most of your followers are online, so you can can see when you’ll get more retweets and replies. (Keep in mind the report takes a few hours to generate.)

The “insights” feature provides a detailed snapshot of your followers: what languages they use, time zones, if they are verified users and privacy settings. It even generates aGoogle mapshowing the users’ location. Other features worth checking out: “monitor a hashtag” and “analyze your competitors.”

There are a few things that SocialBro could improve, like its “discover Twitter users” feature. This is an advanced search engine that shows, as first results, Twitter users who have the most followers, like Lady Gaga and Justin Bieber. (Twitter’s ownsuggestionsabout whom to follow are more tailored, based on people you already follow and websites you visit.)

“It’s something we plan to improve,”Javier Burón, cofounder and COO of SocialBro toldIJNet.