Pentax K-m digital SLR camera : Hoya Corporation Pentax Imaging Systems Division is proud to announce the launch of the Pentax K-m digital SLR camera. Designed primarily for beginning digital SLR photographers, this new entry-class SLR model offers simplified, user-friendly operation, and an easy-to-manoeuvre compact, lightweight body. The Pentax K-m DSLR camera was developed as an entry-class digital SLR camera offering simple, straightforward operation, making it possible for first-time digital SLR users and family photographers to enjoy high-quality digital SLR photography with little trouble or confusion. The Pentax Km features an upgraded version of the Pentax-original Auto Picture mode, which automatically detects the type of scene, and sets the proper shooting mode for the photographer.

Pentax Optio M60 : HOYA Corporation Pentax Imaging Systems Division is pleased to announce the launch of the new Pentax Optio M60, a standard-class compact digital camera that is also lightweight and equipped with advanced basic functions. The Pentax M60 can be used widely by many different kinds of people in a variety of scenes, and is equipped with the latest scene mode recognition function that allows for even more easy and convenient photography of high-quality images. The Pentax Optio M60 is the latest model in the Pentax Optio M series of compact digital cameras highly acclaimed for their small, lightweight bodies and enhanced basic functions. The Pentax M60 camera will be available in August.

Pentax Optio E60 : The brand name changed, but the camera brand’s logo is the same as before. HOYA Corporation Pentax Imaging Systems Division is pleased to announce the launch of the new Pentax Optio E60 compact digital camera, an entry-class camera that is easy to use and has an increased effective pixel count of approximately 10.1 megapixels, allowing even beginners to enjoy high-definition images. In addition to using easily-obtainable AA batteries as the power source, the Pentax E60 is newly equipped with an optical 3x zoom lens that enables for a wide angle of view. This makes it easy to photograph group shots indoors as well as landscapes in a range that is wider than conventional models.

Pentax Optio W60 : Pentax Imaging Company has announced the Pentax Optio W60 compact digital camera. Lightweight and fully waterproof, the Pentax W60 features 10 megapixels and a 5x zoom lens with 28mm wide-angle capability. The enhanced design of the Pentax Optio W60 allows the camera to operate up to 13 feet underwater for two hours and at extreme temperatures well below freezing. Perfect for photography in adventurous as well as everyday settings, the 5X optical zoom refraction lens never protrudes from the Pentax Optio W60, yet it covers focal lengths from 5mm to 25mm (approximately 28mm to 140mm in 35mm format). The Pentax Optio W60 will be available in July 2008 for US $329.95 in a choice of two colors: Ocean Blue and Silver.

Pentax Optio V20 : Pentax has announced the Pentax Optio V20 compact digital camera with a 5x zoom lens, 8.0 megapixels, and a generous 3.0 inch LCD monitor. Ultra-slim and stylish in design, the latest Pentax V20 compact digital camera makes it easy to capture and to view images. Three innovative features on the Pentax Optio V20 help users optimize portrait photographs. A Face Recognition function automatically detects and focuses on faces, then sets the optimum exposure. Smile Capture detects the key facial expression of happy people and releases the shutter automatically. Blink Detection reports to the user whether any subjects closed their eyes in an image, so that the shot may be recaptured if necessary.

Pentax K20D digital SLR camera : The new Pentax K20D sets forth to build on the success of the acclaimed Pentax K10D which set new standards and established itself as a leading model in its class. A completely new camera concept has been developed for the Pentax K20D that clearly raises the standard for this class of digital SLR with its high performance features and extensive functions. Outwardly it is immediately clear that the Pentax K20D meets professional standards with its dust and splash-proof body. At the heart of the camera is a CMOS sensor with an effective resolution of 14.6 megapixels with extremely low noise characteristics. A further new development is Pixel mapping that interpolates failed pixels, avoiding disturbing white spots in the final image.

Pentax K200D digital SLR camera : The entry-level series of Pentax digital SLR cameras continues with the introduction of the new Pentax K200D, featuring the acclaimed Pentax Shake Reduction (SR) system. Blurred hand-held photographs, particularly with telephotos or longer exposure times, are a thing of the past. Two sensors are used by the SR system to detect any vibrations and compensate for any movement by the 10.2 Megapixel CCD. This blurring protection system occurs directly at the CCD saving the user from having to acquire expensive special lenses. Thanks to the Pentax K-mount bayonet virtually any Pentax lens can be used with the new Pentax K200D digital SLR.