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RELEVANCY.
Staying relevant is the key to longevity.
You must find a way to always stay amongst what’s going on some way some how; “Out of Sight, Out of Mind”.
In Entertainment, it is a constant struggle to remain relevant; ESP if you are a “one-man band” ; so to speak.
On the other hand that’s what some people get paid to do; Yes; believe it or not some people actually get paid to keep the relevancy going and going and going.
Relevancy is good for your career; Having the proper relevancy in your career can make any of the down time in your career become 100% irrelevant to your consumers, customers, audience, the general public and the public press media.