On the eve of the 2010 Olympic and Paralympic Winter Games, in a desire to create a unifying symbol, the Francophone community of British Columbia has taken steps to develop a British Columbian Francophone brand.The emblem represents a butterfly fluttering its wings. The colours are fresh and vibrant like the forests, water and sky in the province’s landscape. The butterfly’s wings form a heart, the source of vitality and expression.

This dynamic and friendly emblem evokes pride and is perfectly suited to the environment that it represents.

The dogwood is the symbol of British Columbia. The lines represent
the sea and the rise in the lines suggests the Rockies Mountains. The fleur de
lys symbolizes the francophone community, while the dogwood flower is
also part
of the fleur de lys. British Columbia is enriched
by its francophones. The fleur de lys points
to the sun,
and where is sun, there is life and
hope.