Dr. Joseph Romm is a senior fellow at American Progress. He oversees the blog ClimateProgress.org, which was named one of Time Magazine’s Fifteen Favorite Websites for the Environment in 2007. In December 2008, Romm was elected a fellow of the American Association for the Advancement of Science for “distinguished service toward a sustainable energy future and for persuasive discourse on why citizens, corporations, and governments should adopt sustainable technologies.” In a March 2009 column in the New York Times, Tom Friedman noted that Dr. Romm is “a physicist and climate expert who writes the indispensable blog climateprogress.org.” In March 2009, Rolling Stone also named him one of “The 100 People Who Are Changing America” calling him “America’s fiercest climate-change blogger.” And in April, U.S. News & World Report named him “one of the most influential energy and environmental policymakers in the Obama era.”

In this episode of the Be Real Show, Joe tells us to post on your blog, website, and social media in the mornings to ensure the most amount of people will see it. Joe wrote the book How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump. In this book, Joe tells us how people can make a video go viral or even a blog post. We find out that videos need to be able to tell a story visually without any sound. Next, Joe Romm suggests publishing on Kindle because you can find what part of your books are most popular among your readers. We also find out how the greatest speechwriters in history all use the same formula “and, but, therefore.” Lastly, we discover the most significant mistake people are making when marketing online is not spending enough time on the opening line.