As I predicted, set-top box manufacturers are scared of Google's new Chromecast HDMI media streaming dongle, and rightfully so. The little device costs just one-third of what comparable devices cost from other major brands. With companies like Netflix, Vimeo, Spotify, HBO, and PLEX either supporting Chromecast or planning support, the $35 dongle looks more appealing than anything else.

Today, Apple has dropped the price on its refurbished Apple TV box from about $85 to just $75. Is this because of Google's success with the $35 Chromecast? That could be it, but Apple does have a history of reevaluating their refurbished prices and dropping them if the market is slow, so it really could be either of the reasons. A brand new Apple TV unit retails for about $99 new, so there is little value in choosing the refurb over the new, but my bet is to go with the $35 Chromecast.