Build Your Own Life Brand by Stedman Graham

Book Description

The concept of personal branding has become a powerful practice in the business world. In BUILD YOUR OWN LIFE BRAND! Stedman Graham explains how to develop a 'life brand' that builds personal value and adds value to work, relationships, and community. Graham teaches readers how to identify their individual assets, their talents, knowledge, and personal characteristics, as well as how to utilise those strengths in everything they do. He describes the various ways they can find the best opportunities to contribute their value to 'target markets' in both their personal and professional lives; provides methods for marketing personal life brands without blatant self-promotion; and offers smart advice on expanding brand assets through service to others. BUILD YOUR OWN LIFE BRAND! is filled with examples of men and women who have created powerful, positive images of themselves, people ranging from unsung waitresses and small town politicians to world famous athletes, musicians, entertainers and business and government leaders.

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Books By Author Stedman Graham

Most of us take years to figure out who we are. If we fail to define ourselves, we risk being defined by the world we live in and never realizing our unique potential. This volume provides a step-by-step process for finding out who you really are and pursuing a life that is meaningful and rewarding for you.

With his trademark charisma and compassion, Graham offers both cautionary and hope-inspiring real-life stories--including his own--of people who rose up from difficult childhood circumstances, and some who didn't.

Author Biography - Stedman Graham

Stedman Graham is chairman and chief executive officer of S. Graham & Associates, an educational company that creates customised corporate training and leadership development programs. He is also the author of two New York Times bestsellers, You Can Make It Happen and Teens Can Make It Happen.

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