Tag Archives: Guide

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided. If people aren’t searching for your keywords then ... Read More »

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank Marketing is proud to be ... Read More »

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and ... Read More »

Posted by BritneyMuller You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions ... Read More »

29 days agoComments Off on Infographic: The Ultimate Guide to International Email Spam Laws

I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect-scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world to get a few unsolicited ... Read More »

July 14, 2017Comments Off on The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes

You know what’s awesome about freelancing? Almost everything. Pants are optional (mostly), pets make better coworkers than most people, and you can listen to Kenny G as loud as you like without fear of mockery or reprisal from colleagues. (Ahem.) Know what sucks about freelancing? Paying taxes. If you’re thinking of striking out on your own as a freelancer ... Read More »

July 9, 2017Comments Off on The Comprehensive Guide to Online Advertising Costs

Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance ... Read More »