Of all the forms of product advertising in the world, we hold a special place in our hearts for personal hygiene efforts.

They walk this terrific moral and social line that's bound to result in lots of misunderstandings and wince-worthy ads. (Consider the moral dilemma sparked by the Dove and Axe campaigns. And the ads from when Lysol used to be a douche!)

For client Ban, Enlighten gives us Feel Ban Fresh. Follow the drama of small town Stinkton Heights, where everyone smells terrible and our protagonist, An Inconvenient Girl, tries unraveling the underlying problem. (On her MySpace, of course.)

It's times like this when we actually see Peyton Place in an idyllic light. Because while it housed plenty of skeletons, it lacked cheesy product promotion. ("Go Skunks!" Really?)

The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.

Happy hunting. We're getting curious about the treasure on the other side of this rainbow.

Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.

There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.

Hungry Man TV is building a reputation for "poignant social commentary," at least according to Shoot Magazine. Essentially, it's SpikeTV with spectacles. Other shows include Phistophicles, Danimal's Late Nite Cartoons (this is for people who don't have Cartoon Network), The Biggs (which also premieres on the 30th) and Undercover Cheerleaders, which is ... exactly what it sounds like.