How to Tell if Your Marketing is Working: Metrics That Help You See Under the Hood and Gauge Real Results

David Ogilvy once praised direct marketers for being able to measure everything about their marketing spend down to the penny. Well, today's multi-channel marketers face even more granularity with
…

David Ogilvy once praised direct marketers for being able to measure everything about their marketing spend down to the penny. Well, today's multi-channel marketers face even more granularity with measurements like click-through rates, likes, engagement scores, time on site, and form conversions. In fact, it turns out that you can measure an awful lot about your marketing that doesn't actually tell you whether or not it's driving business results for your company. So what metrics should you look at to tell if your marketing is, in fact, "working"?

Check out this presentation to discover how you can develop a strategic approach to marketing metrics and measurement that will help you evaluate and justify your current programs in terms of impact on revenue, plus identify areas you can improve upon to boost performance and profit.

You will learn:

- How you can tell that your marketing is working efficiently
- Which metrics are worth tracking, and what they tell you
- When you should check your metrics and what you need to properly interpret them
- How to develop a strategy of continuous marketing improvement

Transcript

1.
How To Tell If Your Marketing Is Working:
Metrics that help you see under the hood
and gauge real results
December 17, 2013
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21.
70% of online shopping carts are abandoned by the
shoppers before they get to a purchase.
82%
18%
“When you shop online after visiting a retailer’s site, do
you leave to search for a better deal, offer or coupon from
a cashback, deal, offer or coupon website?”
Source: (5) Forrester Consulting, “The Impact of Online Coupons and Promotion Codes” 2011
Source: Performance Marketing Association “Consumer Value Survey” April 2013

22.
Coupons
“How much more likely are you to purchase from a
merchant after finding a discount?”
Source: (5) Forrester Consulting, “The Impact of Online Coupons and Promotion Codes” 2011
Source: Performance Marketing Association “Consumer Value Survey” April 2013

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