OGILVY TORONTO | UNILEVER - DOVE | EVOLUTION

Dove Evolution is a riveting, 1:14 time-lapse film of a young woman's transformation from pretty, but ordinary girl, to strikingly beautiful billboard model. It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted". Its goal was to promote dove self-esteem workshops in Canada and create broader awareness of the dove self-esteem fund.