Wednesday, March 7, 2012

Justin Campos’ involvement in the Entertainment industry
began in 1994 when he began writing “groove tracks” in studio. Before the age
of 17 he had progressed to the role of co-producer on advertising jingles for
both SA and the international markets, working with his brother D-Rex out of a
tiny, hand-built studio in Blairgowrie, as written on the company’s Website.

He’s now the preeminent Gorilla film maker in South Africa,
shooting music videos in the entertainment industry and uploads them into his YouTube account, mhmmmm fishy. The first major concerned I bumped into when
I checked his YouTube account was advertisements, which means he’s getting paid
for that, well, after being paid to shoot the music video(s) by the concerned
artist(s)/label.

On YouTube when your video reaches a certain number of views
advertisers will come in and you might also personalize your account with pay
per click or impression ads, and Justin has done that very well. One might see this as
day light robbery because most of these artist do not know that should your video
be highly viewed you have the ability to leverage that.

Gorilla Films

My doubt is does he pay royalties for playing the videos on
his YouTube channel? But ads do pay him which means he should be paying artists
as well. It’s not a matter of, “I’ll make your video available on YouTube…”
Well, it’s a matter of artists and their respective record labels uploading
their rightful music video(s) with artists or company YouTube accounts.

This is not an exposition
but I am trying to seek an understanding of the above, so be it I get the
clarity or not, fact remains my opinion is out. Knowing that South African
artist(s) are not fully aware on how they can leverage the online community fully
triggered me to write this copy. I am not undermining Campos’ ways of making
money but challenging his business ethics that are imposed to those I safely
call, “I think I know the internet.”

I am subject to corrections but this is not a matter that
needs corrections but clarity. I cannot let this deed happen in the space I play
in because I respect persons craft and that they should benefit from the usage
of such.

This is not on at all; Campos must compensate artists and
their respective record labels. As much as he understands where they come from (unwise)
and I now fully comprehend where he comes from (wise) to such an extent that he
gets paid to shoot and earn himself some extra cash by advertising using their
content. I am of the opinion that Campos knew what he was doing from the beginning.
He knew that he was going to leverage this by all means and it’s so damn
unfair.

I am not sorry about this article Campos, well, I am so
sorry to those who thought they knew the internet and I am sure this will come
as an eye opener to many…