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SiliconAlley Startup Services for Investors

SiliconAlley provides services to Investors to help them both analyse and manage their technology and startup investments. In addition to our core team we have a large group of SME's, subject matter experts, as needed. We provide reference customers, sales, pivots, if necessary, capital and personal. We work on a blended monthly cash retainer and success fee. Approximately 92% of our fees come from success fees. We want both of us to be vested in our initial engagement.

4.
SAMS
Silicon Alley Startup Asset
Services (SA|SAMS) assists
accredited investors who want to
invest in a particular startup but
who do not have the time to
manage their startup investments.
About SA|SAMS
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5.
SAMSAbout SiliconAlley.com
Since 1996, SiliconAlley.com has been dedicated
to the growth and evolution of the Internet industry.
It is both a community and a resource. A center of
excellence where industry best practices can be
explored and where vision and innovation are shared
to build new Internet businesses. It is a common
ground for both people providing services and those
in need of them.
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7.
SAMSSilicon Alley’s Second Opinion Service
OBJECTIVE | UNBIASED | INDEPENDENT
We offer an unbiased objective assessment of your current or proposed
start up investment. By written report, we provide an independent objective
and unbiased report on your investment, both pros and cons relating to
your current stats and the accomplishment of startup milestones.
Our fee for our SA Second Opinion Service (SA|SOS) is $2500 and is
usually recoupable from other fees within a 90-day period. It takes a week
to generate the SOS and is delivered in writing and additional verbal
presentation by phone call discussion after receipt of SOS.
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10.
SAMS
Our Best Practices / What We Believe In #1:
Pivot* & Achieve Market Validation Early!
• Release the product sooner and conﬁrm data
matches expectations.
• If data does not match expectations, pivot*
until traction and market validation is obtained.
• Scale at the appropriate points only after data
validation.
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* A pivot is where a start-up company decides to switch direction in how
they make their revenue. This is often after their first plan results in failure.

15.
SAMS
Our Best Practices / What We Believe In #4:
Localization for Technology That Will Be Sold Globally
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Technology localization is more than just traditional
language translation.
We use an intensive localization process based
on our assessment of the various requirements
of the local market, including:
Technical
Requirements
Cultural
Requirements
Linguistic
Requirements

17.
SAMS
Startup Selection Criteria:
What We Look for in Startups
Products which can be built quickly at low cost
Reasonable ﬂexible valuations
Low maintenance principals; ability to listen well
Innovative technology - not just better mousetrap
Credentials and track record
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22.
SAMSOur Core Team
Miles J. Rose
･ Founded SiliconAlley.com in 1996
･ Liquidity events: Consumer Search
(sold to NYTimes 2006);
Squashware software to Adobe
･ Advisor to Oddcast, the Humo
Network
･ Guest lecturer at NYU
･ Named to Silicon Alley Top 100
･ Received Mayor of New York’s
citation for hosting WWWAC
BizSig meeting during Internet
World
･ Featured in articles in New York
Times, Wall Street Journal and
other business publications
Arthur Bierer
･18 years of experience at
Microsoft as a Software
Developer and Product Guy
･ Built Internet Explorer 1.0
･ Worked as Windows developer,
worked with Anders Hejlsberg
on the C# language
･ Founded the NY International
Technology Meetup which
sponsors monthly events for
technologists
･ Founded abDevLabs along with
3 companies in the past year
since leaving Microsoft
Norman S. Rosenthal
･ Over 25 years management and
technical experience in
technology companies
･ Positions included VP of Sales,
CMO, COO, VP of BusDev and
President
･ Presently CEO of Tempest
Systems, a cutting edge
technology-consulting/ advisory
ﬁrm providing business
development services to 100+
hardware and software
vendors.
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SAMSNext Steps…
• Do you have a startup in whom you are
contemplating an investment?
• Would you like an unsanitized and objective 2nd
opinion from a recognized authority in the industry
in order to make a more informed decision?
• Are you seeking ways to ensure that your investment
provides an ROI in line with your expectations?
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25.
SAMSContact Info
If you are an investor and need a "2nd opinion" on a
company in which you are contemplating a cash infusion,
please contact:
Miles J. Rose
Miles@SiliconAlley.com
646-961-3827
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