Keke Palmer is practicing “Reverse Psychology” with her new music video, a take on gender roles and relationships.

The clip opens with a quote about its theme. “To change the thoughts of men, it takes a real woman to reverse his psychology.”

From there, Keke plays the role of her man, dancing in baggy clothing while describing the lies she’s been told and the excuses she’s been given. “Could you handle all the things that you told me?” she asks. “How about some reverse psychology?”

Palmer opened up about the visual’s concept — which also features the shadowy figure that she’s been using in videos like “Yellow Lights” — during a talk with Billboard.

“I think for me, especially with the continuation of my shadow kids, it’s all about awareness,” she explained, “I think, while staying true to myself and whatever my current disposition is, it’s important for me to display consciousness or the process of being aware of your thoughts as a young person. Whether it be abstract or actual or both.”