Levi's made its cellphone intentions pretty well known late last year, but it's just now following through with them, trotting out its new line of self-branded phones made with more than a little help from ModeLabs.

Unfortunately, there's not a whole lot in the way of technical details at the moment, but Levi's is more than willing to talk up the phone's various style advantages, including its riveted steel casing and detachable chain. From the looks of it, you'll also be able to get the phone in your choice of five color schemes, including metallic silver, black, brown copper, "shiny silver," and "shiny sand" -- the latter two of which also come with "mirror" screens. More details should be trickling out as we near the phone's September launch date, which appears to be confined to Europe for the time being.