According to new research, women are starting to worry about wrinkles from the age of 24 and many start buying anti-aging products as young as 21. A UK-based study carried out by CACI Microlift included 2,000 women and revealed that women are worrying about facial wrinkles long before they actually appear.

Women start to worry about the ageing process at the tender age of 24, a shocking new survey has revealed. The poll was commissioned to explain women’s attitudes towards ageing and according to the results the average woman starts to buy anti-ageing products at 21, even though most women don’t even notice wrinkles until they are 28. Most respondents blamed their lifestyle for accelerating the aging process, with 42% of those asked admitting that heaving drinking and smoking taking its toll on their appearance was certainly a worry. 57% were under the impression that leading a stressful life was the reason for lines and wrinkles appearing early on.

Dean Nathanson, Managing Director of CACI Microlift, who carried out the study, said that ‘We really wanted to try and pinpoint the age when women start to worry about ageing, and although it may seem shocking that young women are concerned about wrinkles, it hasn’t come as a huge surprise to us.’