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service thread

Service Thread is a thread manufacturing company that has been in business for more than 50 years. As one of the few remaining textile companies in the Carolinas, MI gave their brand a significant facelift that is what was needed to bring them into the 21st century.

The fluid thread pattern within the three-dimensional globe represents the company's legacy business as a thread converter as well as the modern, international business they have become. The glass reflection and colors are designed to position Service Thread as the progressive, forward-thinking company that they are.