The project is located just south of the A40 Westway and west of the Edgware Road/A40 Junction on a trapezoidal plot 3.8 acres

The development, comprising over 1,000,000 square foot of developed units, is residentially led with 485 residential units of mixed sizes, a 225 room hotel with 55 services apartment, a gym, private school and amenity space. The project is characterized by seven high rise towers with infill buildings with a large 1.25 acres open green space

The entire project is underlain by a double height basement with provisions for 300 car parking spaces, 800 cycle spaces and an energy centre. The project is currently under construction and is units release will be staged starting from 2016 to 2018.