Game time for Detroit Pistons vs. New York Knicks in London makes for east-coast matinee

AUBURN HILLS -- The National Basketball Association announced today that game time for the Detroit Pistons-New York Knicks game Jan. 17 in London will be 3 p.m. Eastern time.

The game is scheduled for 8 p.m. local time at The O2 arena in London.

NBA TV will televise the game.

The Pistons and Knicks will play the 17th NBA regular-season game contested outside of the U.S. and Canada and the third played in Europe. The Toronto Raptors and New Jersey Nets played a pair of March 2011 games at The O2.