Many of Brave’s users at this early stage are “lead users” (Eric Von Hippel, MIT) and represent off-the-grid prospects because they block assiduously, either in Brave alone or with Brave + uBO or another solid blocker. Lead users are worth much more due to their high usage of search, ecommerce, and paid services. I would not be surprised if our users can make $70/year as we bring the system up in 2019 — when ad deals will be harder to come by and we’ll subsidize revenue from BAT’s User Growth Pool — and climb by 2020 to above .7 * 320 or $224 net user revenue per year.

That may not seem like a very large amount, but Eich clarified that as Brave and BAT grow in popularity, that figure may hit $224 or higher in 2020. Eich has also said that a final product, which would give users even better revenue-generating processes, would be available in a few months.

The Brave project is certainly one of the more well-performing projects in the space, at least as far as adoption and awareness is concerned. Ethereum co-founder Vitalik Buterin has praised Brave for being one of the Ethereum ecosystem’s most valuable project, contributing to large-scale user onboarding.

About Abhimanyu Krishnan

Abhimanyu is an engineer on paper but a writer by living. To him, the most celebratory aspect of blockchain technology is its democratic nature. While he’s hodling, he can be found reading a good book or making the local dogs howl with the sound of his guitar playing.

2 Comments

YOUSEF KIFLU

I started using brave for more than a year side by side with chrome. But this year i was almost transitioning 100% to brave. I accidentally deleted brave last week and re installed it. After I reinstalled it I couldn’t figure out how to sign in back in to my account. When I googled it taking me the community app. Is it through the community app that I could sign in to my account? Kind of confused. Is rewarding the user with BAT started?
Thanks.