Therefore, to be unhappy one must love, or love to suffer, or suffer from too much happiness.

I hope you’re getting this down?’ -Woody Allen

Your online strategy does not have to cause suffering, over- angsting, overwhelm, neuroses, or extreme drama (like Woody seems to). KISS. Do I need to explain this acronym? If so, email me and I’ll let you in on it. Suzen@omaginarium.com.

No, we break it down, and then break it down some more. The simpler the better. That being said, no matter what your marketing strategy is, it will always need to contain the key elements discussed in my video How Content Marketing Can Transform Your Business, it must always be offering a differentiator that sets you apart from the competition and is a GREAT value…so that we all have a warm and fuzzy feeling when thinking about you and your company, and it must, if using content marketing, which I urge you all to in one way, shape or form, make sure that content is catchy, different and rises above the others. It sounds hard, I know, but truly it need not be. Call me maybe. [Read more...]

Designing, and re-designing a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. While aesthetics are important, functional and back end considerations will make all the difference in determining the effectiveness of your site. It’s not just about the package, baby, it’s what’s inside. Here are 16 essential questions to consider before you make a decision to redesign your website.

This is the first of a 3 part series on the Google mobile friendly criteria rolled out in 2015, written by long time SEO guru extraordinaire Alex Miranda

Drumroll please. The Google mobile update you’ve been hearing so much about has been live now for over 2 years. How much do you really know about it? For the first time ever, Google gave website owners 2 months to prepare for this update. Hopefully, you listened.

Below are a list of answers to questions many of you may have had since the Google mobile responsive update.

How do I know if my website is mobile friendly?There are a number of ways to find out. For purposes of this blog, I will list the 2 easiest ways.

Knowing when it’s time to update a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. Aesthetics are important, yes, but the marriage of functional and back end considerations with smart, optimized design, will make all the difference in determining the effectiveness of your site, and your branding. It’s not just about the package, baby, it’s what’s inside. At the end of the day, don’t you want a website that’s built to be found, offer solutions, and drive people to contact your business? How to know when it’s time for a new website? Here are 17 essential questions to consider before you enter into the world of website re-design:

That’s What She Said

Suzen did a fantastic job evaluating my Frittabello website. Not only did she provide the information in a clear and ‘user-friendly’ way, she really cared about how I could implement these changes and offered many suggestions that would save me time and money. I would highly recommend Suzen to anyone looking for real, workable solutions to enhance their website performance and SEO

Jennifer Covello, Owner, Frittabello

I went to Suzen because Over40Females.com was not built to capture emails – no one told me that our “Newsletter” tab hidden in the corner was not enough. After one short meeting, Suzen told me how to strategize my homepage to make people want to sign up, and how to do it affordably. I have to be honest, I was skeptical, but after doing exactly what she recommended we immediately went from 2 – 3 newsletter sign-ups per week to 2 – 3/DAY and continuing to grow!
Thank-you!
Judy

Our start-up was having a difficult time getting noticed online. And then came Suzen. 6 months later we now dominate page 1 of Google. She’s inventive, so easy to work with and fun. It’s been a pleasure working with her and the results speak for themselves.

Jack ConnerFounder and CEOQuara

Suzen is a great mind for your business. After spending 2 decades as a senior corporate marketing exec it is refreshing to work with someone who is agile, smart and unbounded. Suzen brought a fresh perspective to our business on many levels; adjusting our lenses with regard to driving web traffic, leveraging social media, creating new and different tools designed to “spread” naturally through the internet, and ultimately increasing walk-ins. She is also a groovy and edgy chick who isn…

My OB-GYN practice was way behind the times technologically. We had nothing to distinguish us on the internet from any of the many other practices in the area. Suzen’s expert guidance and the skills of the Omaginarium team enabled us to increase our visibility , expand our marketing options and most importantly draw new patients to our offices. We have been so successful that we have added a new Physician Assistant to handle all the increased traffic.

Miriam H Khan, MD

I came to Suzen because my website was nowhere, and when I say nowhere I mean it was nowhere. It needed optimization in a big way. My practice is only 3 years old and I finally have time to devote to getting “my word out”. Suzen has made it so easy, doing for me what I don’t have time to do myself, creating creative forms of content to set me apart, in her words from “the maddening crowd”. I’m now getting referrals from practices that were unaware that I existed 6 months before. She’s upped my b…

Jackson Mecalf, MD

“Last nights EWN event “Rock Your Website to the Top of Google” ROCKED ! As a long time member of EWN, last nights event was one of the most memorable for walking out with lots of ammo. Suzen filled every inch of her talk with useful information and moved things along at a pace that kept everyone in the room stimulated, inquisitive and wanting more…glad to hear she has a webinar coming up in January. Great job, thanks Suzen!…”

Suzen and her team whipped my website into shape and in front of the exact market I was looking for but didn’t know how to find on my own. I’m a Veterinarian, not a marketer. I didn’t really understand the value of digital marketing or social media strategy for that matter, but now I do. In the last 6 months we’ve been working together my walk in rate has increased by at least 20%, especially in the last month. Wonderful. Thank you so much! Recommend highly.

Kevin BrandsonDVMPet TailsWhite Plains, NY

Suzen Pettit’s business growth speech was both impactful and inspiring. I gained practical insight and valuable tips on increased online visibility and marketing tactics at large. A savvy coach, Suzen motivated me to “Get Cracking!”