Emilie Clausen thinks this is interesting:

Genius design has many strengths, however, especially for an experienced designer. It’s a fast and personal way to work, and the final design, perhaps more than with the other approaches, reflects the designer’s own sensibilities. It is also the most flexible approach, allowing designers to focus their efforts where they see fit. By following their own muses, designers may be able to think more broadly and innovate more freely

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