"Lack of knowledge about investing is one of the biggest impediments for entering into the stock markets," said Vineet Arora, EVP and Head of Product & Distribution, ICICI Direct. E-learn aims to help investors overcome this hurdle.

Currently E-learn has two programs,'Gateway to Stock Investing' and 'Gateway to Futures & Options'. Gateway to Stock Investing is designed for beginners in the stock markets who want to get a practical understanding.

It starts with basic investing concepts, helps learner understand the process of stock selection and avoid common mistakes made in investing. Gateway to Futures & Options is designed for evolved investors who want to initiate their trading in derivatives.

E- Learn programs are hosted on a cloud based learning management system. This system helps learners to track their progress and do a self assessment on a regular basis.

E-Learn uses animations, real market case studies and simple language to make the learning a lasting experience. Even non ICICI direct customers can participate in these programmes.