Tuesday, 9 October 2012

Long
gone will be the peddlers of digital snake oil in this brave new world of
digital strategists. Thanks to content strategists, mundane tactical tasks like
copywriting, creative direction and account management.In
this brave new world of strategery, tactics themselves will have become
obsolete, along with equally vexing notions like execution. (Ugly word,
“execution.” So negative and violent. Reminiscent of firing squads and public
lashings. The old corporate regime, in other words.) No, in this brave new world of twittmastery,
strategy will rule side by side.

You
see, content strategy promises to do what no other service offering by digital
marketing consultants has ever managed to deliver: Truly optimize your content
so that never again will you have to endure a failed campaign.

And to think that, all these years, a content strategist or
content strategy consultant was the only thing standing between your company
and global success!

A deeper degree of specialization within the ranks of the brand
new Social Media management world will give rise to a new breed of pioneers and
internet heroes whose internships will be dubbed all manners of , such
as… Facebook Wall Strategist, LinkedIn Update Strategist and Tweet Redaction
Strategist, to unveil but a few. Exciting times indeed are ahead of us. Just
around the proverbial corner.

Once an idea's taken
hold in the brain it's almost impossible to eradicate. A person can cover it
up, ignore it – but it stays there.

In a world of Brand warfare and psychic espionage,

Brand Diagonal is the
premier extractor of hidden information from high-powered business “targets”
whose minds we infiltrates while they are dreaming and unsuspecting, by employing
with the help of his associates.

Our digital dream strategy to access the innermost secrets
comes true. This, of course, is also the very business model which Digital
dream is based on: producing emotions which translate into profits.

Monday, 25 June 2012

Creating excellent content is a priority at Brand
Diagonal. We’d like to do more, but
there are only so many hours in a day. Without striving to be excellent, the
time you spend on content marketing will be a waste. The first thing you need
to do is to be honest with yourself. If you can’t create content that’s
remarkable, you need to either get better or you need to partner with someone
who’s got the talent to create content that’s worth your audience’s attention.

Brand Diagonal commitment to digital marketing and content
creation doesn’t inspire you to get you back in the “content marketing game” I
really don’t know what will.

Ultimately, though, these are Brand Diagonal’s ideas about
where the future of marketing is heading. How about you?

I have been dedicated to creating great online experiences
since 1993. I have provided strategy, design and project planning and
management services to clients.

All advertisers need a lot more content so that they can
keep the engagement with consumers fresh and relevant, because of the 24/7
connectivity. If you’re going to be successful around the world, you have to
have fat and fertile ideas at the core.

Our stories must add substance and value to people’s lives
and it has to be the world’s most compelling content. Stories must remain
connected, but no one model of content development can do it alone.

Friday, 18 May 2012

Let me share with you today what are secrets of Digital
marketing strategy.

It’s my strategy and I think this will be defination for
digital in coming days.

Digital strategy is based on 4C according to me.

First C :Content

Second C :Conversation

Third C :Conversion

Fourth C :Controversies.

Content is king in success of any digital marketing. And we
bet that no one has virgin and niche content as we at brand diagonal have it.
We have that ability to constantly create conversation with our targeted
audience on our social media campaigns.

We have that ability to convert this Likes and comment into
sales for any organization or brands. We are known to create controversies on
digital platform with our smart provocations negative anti branding tactics.

Brand Diagonal has proven track record to create thousands
of Likes and comments on Linkedin posts which I bet has really made us popular.

I thank Linkedin,Blogger,Google+ and Facebook for helping us
do big in our strategies.

Wednesday, 11 April 2012

Did you ever see an old advertising idea that is repeated on TV or outdoors over and over and ask yourself, is not it silly to repeat the advertising idea over and over till no one look at it or even interest to know what does it sells?! Creative advertising ideas always attract our eyes to know more about it or understand the message it delivers.

This is why designers and creative directors are required to think in new advertising ideas and creative approach to deliver the product message to the audience.While the message should not be direct to give the eye little curiosity to know more about it and think in it. I should not be very complicated to understand for the general audiences especially when it is directed to international product that will be sold in different locations on the world and for different audience’s culture. It has been a long time since we shared advertising ideas.

Creative campaigns to promote its new products and attract the audiences to buy it. Also, it is one of the important methods to deliver the company aim of the product and how it is different from the other competitive products in the market.

Advertisements are huge projects that involve a lot of efforts done by a big team of designers, creative directors, concept artists and more. Large advertising campaigns require big budgets in order to visualize the basic draft of the creative idea that lays behind the advertisement. While it may look like an easy step in the workflow, finding the idea is the hardest part of the job because it is the base for the whole process that comes after it.

Visualizing your idea and turning it from just draft sketch on a paper of creative description into a real final advertisement requires a good experience and knowledge of the tools and the workflow of the process. Creative advertising ideas success to deliver the message to the audience fast and become remarkable examples in the advertisement industry.

Sunday, 11 March 2012

It’s an immensely gratifying feeling when one is appreciated. More when the appreciation comes from around the globe. We thank all our readers and followers for helping us achieve this distinguished honor.

As always, the bar is now higher.

Over past years Brand Diagonal has been setting the benchmark in all aspect of its business, from quality to technology to customer satisfaction. And with every accolade that comes its way, Brand Diagonal has raised the bar on the quality of its practices and services.

Friday, 9 March 2012

Our advertising often uses humor to make a point. At times subtle, the gentle 'ribbing' of a competitor can draw consumers in and help to build a bond.I think humor can be very important in advertising. Humor is extremely important in giving your brand the identity you want it to be perceived as. Brand humor can be the only reason someone picks that product. People associate the brand name with the type of people that work there. some people more inclined to use their services because they believed the people working there would be nice and funny too. A brand with a funny or clever advertising is going to do a much better job of spreading through word-of-mouth then a similar brand with a generic advertising. No one wants to talk about the boring one; instead they want to associate with the one that seems more fun and exciting.

Yes, humor in advertising is risky. It can also be devastatingly effective. When done right, humor works - really, really well. Advertising is about getting attention. The best ways to get attention with advertising are with strong visuals, sex, powerful headlines, and humor. Let's look at how to use [or not use] humor in advertising.Advertising humor is wonderful for getting attention. As you look at some of our sample ads, we hope you get a good idea of what we mean.Advertising humor can be extraordinarily effective when it is used correctly. People will actually look for your ads, and talk about them if they are good. But there are rules about using humor in advertising to represent your company, and following them is probably a good idea.

First, people like funny things. They relax and pay attention when they know you have a sense of humor. It puts them in a good mood, and it creates a more comfortable atmosphere and a more positive image for your company. It makes you easy to approach, and easy to remember.Advertising humor works best with established and commonly purchased products. Humor in advertising works for business services, familiar items, and products we all know. But corporate image and industrial advertising are serious business. Unknown, risky, expensive, or sensitive products are not normally suited to the lighter touch of advertising humor.Advertising humor also needs to be well suited to its audience. If your customers don’t get the joke, then the joke will be on you. A sophisticated audience will understand your irony, satire, and puns, but a young audience may only understand slapstick comedy or a silly cartoon caricature. Inside jokes can be effective if the recipient understands that it was done for them, but nobody else will get it.

Thursday, 19 January 2012

Story : Scene: It's a fine, sunny day in the forest, and a rabbit is sitting outside his burrow, tippy-tapping on his typewriter. Along comes a fox, out on a walk.
Fox: "What are you working on?"
Rabbit:"My thesis."
...
Fox:"Hmm. What is it about?"
Rabbit:"Oh, I'm writing about how rabbits eat foxes."
(incredulous pause)
Fox:"That's ridiculous! Any fool knows that rabbits don't eat foxes!"
Rabbit:"Come with me, and I'll show you!"
They both disappear into the rabbit's burrow. After a few minutes, gnawing on a fox bone, the rabbit returns to his typewriter and resumes typing. Soon a wolf comes along and stops to watch the hardworking rabbit.
Wolf:" What's that you are writing?"
Rabbit:" I'm doing a thesis on how rabbits eat wolves."
(loud guffaws)
Wolf:" You don't expect to get such rubbish published, do you?"
Rabbit:" No problem. Do you want to see why?"
The rabbit and the wolf go into the burrow, and again the rabbit returns by himself, after a few minutes, and goes back to typing.
Finally a bear comes along and asks, "What are you doing? "
Rabbit: "I'm doing a thesis on how rabbits eats bears."
Bear: "Well that's absurd!
Rabbit: "Come into my home and I'll show you"
SCENE: Inside the rabbit's burrow. In one corner, there is a pile of fox bones. In another corner, a pile of wolf bones. On the other side of the room a huge lion is belching and picking his teeth.
------------------------- THE END -------------------------
MORAL:
-- It doesn't matter what you choose for a thesis subject. -- It doesn't matter what you use for your data. -- What does matter is who you have for a thesis advisor.

Thursday, 12 January 2012

It’s all about neuronal connections embedded in our three-pound brain.

It is basically an application of Neuroscience- the science related to understanding the functioning of brain, in marketing.

Although expensive, it is pregnant with the promise to fully understand consumers’ decision making process while shopping. Scientists, Neuroscientists to be specific, say that close to 80 percent of the human emotions that slosh around in the approximately 3x1011 neurons in the brain, are rooted in the unconscious which are inaccessible to our direct, conscious introspection. Hence the participant filling a questionnaire, despite his best intentions, is himself not aware of the rationale behind preferring a particular product. They miss out the activity of the bio-chemicals in the brain which plays a significant role in choosing a brand. Advanced technologies like fMRI, magneto-encephalography, and more conventional electroencephalograms (EEG) can do exactly what the conscious mind of the participant misses out.

Every new product launch, ad campaign or package design takes significant research, time and resources to ensure success, but not every launch is successful. Suffice it to say that guess work plays a part to determine: Will it grab attention? Will it be memorable? Will it engage emotionally? And most importantly, will it drive purchase intent?

Taking the guess work out of the equation prior to launch is a marketer’s dream, which is now a definable reality with quantifiable results. Just recently the notion was put to the test to see if neuroscience could be used to help a magazine sell more copies. And the results were enlightening.

Neuromarketing is increasingly being used across numerous industries worldwide to help companies improve their product development, package design and marketing efforts, but this is the first time it has been used by Brand Diagonal.

Having sales success in a competitive environment such as a crowded newsstand carries real meaning for manufacturers, marketers, and retailers. Full-brain neurological testing provides a deep dive into consumers’ subconscious minds, where product trial and purchase decisions are made, and where brand loyalty is formed. This study shows that neuromarketing capabilities can deliver at the cash register.