2016

VP Marketing, BBC Store

Led marketing for the BBC's first foray into paid digital VOD. BBC Store launched in 2014 fully integrated into BBC iPlayer and as a standalone e-commerce site. Took Store from early stage start up, operations & team set up and first year of trading in fast growth.
Set up a team comprising performance marketing (SEO, PPC, CRM, affiliates, smart retargeting, paid social), brand (advertising, organic social, brand architecture) & creative team (all on and off site creative)
Secondary remit to lead marketing set up for pre-school digital apps