Blue Orb Case Essay

This report is consistent with my signed Academic Integrity Form on file with the instructor.

Team 6

February 17, 2015
Critical Issues

After an analysis of the current situation, Blue Orb Inc. needs to address the following:
• Transition Path from a research-orientated organization into retail oriented business
• Strategic business decision regarding marketing plan for SwitchBlade Pro o Inability to convert free subscribers to paid subscribers o Whether to accept The FightWare Proposal as a part of marketing campaign o Whether to do in-house promotional SwitchBlade Pro gaming competition as a part of marketing campaign

It is estimated that major video game competitions will attract roughly 18,000 attendants . Blue Orb hopes to attract 25% of the attendants which is 4,500 subscribers from the FightWare proposal. With this option, Blue Orb will not gain experience on how to run competitions and will have to rely on FightWare in the future.

3) Blue Orb to host the video game competition in-house

The third option is to have Blue Orb themselves to host the competition. This option allows for Blue Orb to showcase their products to the local gaming clubs. The cost of this option will be $5,000. This option will allow for hundreds of local gamers to participate in using LAN network. In addition, Blue Orb will be able to gain experience on how to run competitions for future events. However, the fact that they do not have experience may affect the smoothness of the competition. Blue Orb hopes to attract 20% of the participants and attendants at the in-house competition and will charge $15 per player to participate in the competition.

Recommendation
In order to establish 10,000 paid subscribers, it is recommended that Blue Orb implement options 1, 2 and 3. These three options will help Blue Orb attract more subscribers for SwitchBlade Pro.
These options alone will not help to achieve the desired goal, however when linked together, the chances for Blue Orb succeeding are increased. Option 1 will eliminate

Related Documents: Blue Orb Case Essay

I am my truest self as child, blue and green thoughts pervading every corner of my face, open and malleable to the power of emotion. The purple crocuses behind the badger hole, butter sandwiches, and ice skating on Harold’s Pond, all memories of a beautiful youth, are all lived in the moment mindfully, like a Zen Buddhist partaking in a Japanese tea ceremony. My four-year old mind runs simply, carefully greased and maintained at the edges, while the center runs free of judgment and calculations…

Blue Ocean Strategy
MKT/421
Blue Ocean Strategy
Marketing consists of blue ocean and red ocean strategy when it comes to products and services. This distinction is made on a case by case basis and depends greatly on innovations in the world and the services being provided.
Blue ocean strategy means coming up with a product that does not yet exist. This can be seen throughout history. Look back at the marketing and invention of the automobile. But it all started with the steam engine…

Title of Article: Blue through the Centuries: Sacred and Sought After
Printed: October 23, 2012
Author: Natalie Angier
Written for: The New York Times
Briefly summarize the article:
The article Blue through the Centuries discusses how 20,000 years ago paintings discovered were all missing the same thing, the color blue. Starting around 6,000 years ago, The Egyptians became mining a semiprecious stone called lapis. Grinding down the lapis allowed the powder to be used as pigment for coloring…

Virgin Blue
Cabin Crew Dashboard
Background
The Problem
As the customer face of Virgin Blue, the
airline's Cabin Crew team have high
standards to maintain. This year Virgin
Blue won the Customer Service Institute of
Australia's “2008 Australian Service
Excellence Award” for a large business
and the Institute's “Best of the Best”
award. The accolade is due in no small
part to highest standards of customer
service at the frontline which starts with
recruiting the right people and continues
through…

red and blue oceans. Red oceans represent all the industries in existence today-the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. Here, companies try to outperform their rivals in order to grab a greater share of existing demand. As the space gets more and more crowded, prospects for profits and growth are reduced. Products turn into commodities, and increasing competition turns the water bloody. Blue oceans…

relationship between the public and private sector and how new governmental regulations will impact private companies ability to maintain profits. With potential problems to come in the future with the implementation of PPACA, companies such as Blue Cross Blue Shield have attempted to prepare through cost cutting innovations. The article discusses how Bill Marino devised a strategy to incentivize the health sector to find a better balance between cost and quality of service. The program is called Horizon…

Blue Ocean Strategy
Executive Summary
The business universe consists of two distinct kinds of space, which we think of as red and blue oceans. Red oceans represent all the industries in existence today, the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. Here, companies try to outperform their rivals in order to grab a greater share of existing demand. As the space gets more and more crowded, prospects…

An Immense Concentration
of Orb-Weaving Spiders
With Communal Webbing
in a Man-Made Structural Habitat
(Arachnida: Araneae: Tetragnathidae, Araneidae)
Albert Greene, Jonathan A. Coddington, Nancy L. Breisch,
Dana M. De Roche, and Benedict B. Pagac Jr.
I
n late October, 2009, the managers of the Back River Wastewater
Treatment Plant in Baltimore, MD sought assistance in mitigatǦ
ing what they described as an “extreme spider situation” in their
ϐ Ǥǡ  …

JetBlue Case Study
Team 22
MIS 6713-601
Fall 2014
Austin Blake
Tyler Richardson
Alvin Tsang
Carolyn Wanczyk
Executive Summary
Objective
The purpose of this report is to provide the management and stakeholders of JetBlue a plan of action on possible options to increase revenue generated through marketing. By examining the marketing team’s proposals through the DECIDE model this report details what proposals should be funded, which should not be funded, and new ideas for marketing revenue…