Retail display company sharing their thoughts, advice, photos, and promotions.

B2B

Creating a custom display from start to finish is an exciting, yet difficult task for a designer and a manufacturer. Unlike a stock display store, Sharn Enterprises, Inc. builds custom displays out of various American materials and is a one-stop shop, with everything made in-house and on-site.

That is where our American made promise comes in. Everything manufactured in our plant is Made-in-America, which helps support the local economy and provide jobs here on U.S. soil rather than overseas. Many people also feel that American made products are of the highest quality.

That’s why we here at Sharn wanted to give you a little bit more insight on how we handle a custom display project.

Although every experience with a new or current client is different, these are the usual steps taken in order to complete a custom point-of-purchase display made just for you and your products.

Consult

A customer might have a design in mind for their custom display, or have no idea at all! And that’s quite alright, because our designers have the experience to come up with a design idea that reflects your brand. After an initial call, we usually schedule a meeting with you to get a better idea about what you are looking for.

Conceptualize

After a meeting (either in person, Skype, or on the phone), a designer will come up with a few different display concepts according to the client’s specifications. We know you have a budget, and the designer will keep that in mind when choosing types of material and the kinds of customization required. We use the latest AutoCAD software to create your display and render it out to make it look like it will in-store.

Estimate

After a client decides which custom display they like for their brand, we will estimate the cost of the display based on the quantities he/she may be looking to order. More often than not, the more displays ordered, the more the price per display will go down. Below is an example of a quote we will send for your approval.

Prototype

Now this is the fun part. You actually get to see your display come to life! We manufacture your prototype in-house and then ship it to you so you can see it in person. Does it reflect your brand? Does it catch your eye? Is it everything you hoped for and dreamed of? If we don’t get it right the first time, we will revise.

Re-Engineer & Build

Sometimes your prototype is exactly what you are looking for. Other times, it needs a few revisions. And that’s okay. We want your display to be perfect! If you are looking for a nip there and a tuck there, we will redesign and re-prototype until both parties reach a mutual agreement.

As you can see here, three different designs were prototyped until an agreement was met.

Make Decisions

You decide on the display concept and prototype and place your order with us. You choose what quantity are you looking for and when the you need the project needs to be completed by. Our manufacturing plant starts producing your parts and puzzle is almost finished.

Ship

When we say we are a one-stop shop, we mean it! We fabricate a custom box for your display along with an instruction sheet for whoever is putting together the display in-store. Once you let us know your date, the display will be ready to be filled with your product.

So what’s stopping you from your own custom display? Contact Sharn today to get started. We can’t wait to work with you!

For more information about our products and services, please visit our website at www.sharndisplays.com. Also, “like” us on Facebook and follow us on Twitter!

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On October 1st, 2014, I had the pleasure of attending the small business seminar entitled, “It’s not about you, it’s about Bacon!” Hosted by Old Plank Trail Bank in Frankfort, IL, the keynote speaker was Brian Basilico.

Not only is Brian a college professor, he runs his own B2B marketing business and attends over 20 networking events every month. Why does he do it? Because Brian loves to learn. Although a teacher, he takes everything he does and learns from it.

Brian offered great advice on B2B marketing as well entertained us by keeping things real. Here are some of the key points I learned from this event that may be beneficial to your business’s marketing efforts:

Relationships are the currency of business.

People do business with people they know, like, and trust.

The most shared items on the internet involve Kittens and Bacon.

Flipboard is an application you can use to turn your social media postings into a digital magazine.

Listen to people twice as much as you talk (you have two ears and one mouth, for a reason!)

Take pictures of others and share them on your own social media platforms.

Edu-tain and info-tain on social media- Be active and responsive.

Pictures increase engagement by 70%.

Don’t post just about your business.

Have fun.

Be authentic.

Social media is the medium, social networking is the relationship.

Gaining Trust: Give 100% of yourself 100% of the time and expect nothing in return.

Recommend someone else on LinkedIn out of the blue- Just because!

LinkedIn is wide open property, unlike Yelp. You can copy and paste reviews about your business or yourself on flyers, brochures, etc.

Great content is KING!

On a website, a person spends on average 3 clicks and 2 minutes.

Differentiate yourself from others and find what makes you more “connectable.”

We thank Old Plank Trail Bank in Frankfort, IL for hosting this event. With advice from Brian Basilico and as well as my own experiences, I am excited to delve deeper into the world of B2B marketing!