By that she means, “In politics and pop culture, optics are all that matters to me.”

You could not ask for a better distillation of why so much political commentary is so completely and utterly detached from what actually affects political outcomes. War and peace, economic prosperity and hard times, real scandals — these things pale beside the fact that the Obamas once went to New York City on a date!

Obama's media image does matter around the margins, and generally speaking the media has produced positive fluff about the Obamas' personal life.