Meet Erik, a creative and engaged copywriter currently studying copywriting at Forsbergs skola in Stockholm. In addition to creating viral, inspiring and engaging concept and texts for companies, Erik has a deep love for writing screenplays and making music. While doing so, he’s able to express and embrace his creative side – a call in life that he’s happy to have as a hobby as much as a promising career as a creative.
As an Upbeater, Erik is exited to be able to further improve and extend his knowledge within copywriting, marketing and all kinds of communication with a purpose of reaching and touching peoples minds and hearts.

Eriks knows Photoshop and InDesign well, is certified in AdWords, and his top skills include:

Copywriting

90%

Creative concepts

80%

SEO

60%

“We Are All In The Gutter But Some Of Us Are Looking At The Stars” – Oscar Wilde

Meet Erik, a creative and engaged copywriter currently studying copywriting at Forsbergs skola in Stockholm. In addition to creating viral, inspiring and engaging concept and texts for companies, Erik has a deep love for writing screenplays and making music. While doing so, he’s able to express and embrace his creative side – a call in life that he’s happy to have as a hobby as much as a promising career as a creative.
As an Upbeater, Erik is exited to be able to further improve and extend his knowledge within copywriting, marketing and all kinds of communication with a purpose of reaching and touching peoples minds and hearts.

Eriks knows Photoshop and InDesign well, is certified in AdWords, and his top skills include:

Copywriting

90%

Creative concepts

80%

SEO

60%

“We Are All In The Gutter But Some Of Us Are Looking At The Stars” – Oscar Wilde

SCOPE: Create an awareness and call-to-action campaign that would attract more people to participate during a march in Stockholm.PURPOSE: Help RSFU raise awareness about maternal morality by getting more parents, preferably fathers and stay-at-home dads, involved. ACTIVITIES: Designing a forum app and a campaign targeting stay-at-home dads. In the app, they could talk to each other, discuss problems and thoughts that come up during this exciting part of their life. All whilst giving them information about the march.RESULTS: A helpful app and instagram campaign, which both got really good feedback.

SCOPE: Create a campaign for the book ”Britas Resa” written by Sven Wollter.
PURPOSE: Market the book and create a vivid campaign that would reach the target audience.ACTIVITIES: Created a guerrilla campaign that followed the premise of the book. Two women on a tandem bike - riding from Ångermanland to Stockholm. The campaign contained live streams and meet ups along the way. Before the campaign there was an instagram campaign surrounding the hardship women go through, both in the book and in life. The IG campaign used the hashtag #jagärbrita and was free to use by anyone who wanted to share their story.
RESULTS: The campaign was fictions but will hopefully be used in the future since it got great feedback from both the school, the company and the author.

SCOPE: Understand how snippets work on Google and try to take advantage of it to market TopDogs website.
PURPOSE: Get more traffic on TopDogs website and make Google notice it which is leading to better positions on their search engine.ACTIVITIES: Created a word list of the most commonly googled words within marketing and SEO. The list contained over 25 words that were googled at least 500 times a month.
RESULTS: The word list will be up on TopDogs website soon and it got positive feedback from the company on both design and writing.

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