Etihad Airways, the national airline of the United Arab Emirates (UAE), continues to support global arts and culture by becoming one of the main partners of the Zurich Film Festival, which takes place from 24 September to 4 October 2015.

The sponsorship deal
will see Etihad Airways’ brand prominently featured at various locations around
the Zurich Film Festival venue and integrated into the festival’s campaign on
print, digital, cinema, TV, radio and outdoor channels. The airline has also
been announced as the exclusive partner of a green carpet gala premiere, a talent
competition for aspiring filmmakers and the International Film Music
Competition.

In conjunction with
Etihad Regional, airberlin and Abu Dhabi Tourism and Culture Authority, Etihad
Airways will be running a range of exciting promotions in an exclusive film lounge
at the popular Festival Centre - a hub for thousands of festival visitors every
year.

As part of the
partnership, Etihad Airways and its partner airlines will fly many of the
high-profile international celebrities, industry figures and media
representatives to Zurich, and giving them an opportunity to experience the
airlines’ award-winning products and services.

An Etihad Airways
mobile product display unit will also be present at the festival showcasing the
airline’s new First, Business and Economy Class products, services, and brand
experience to the festival attendees.

Etihad Airways’ Chief Commercial Officer, Peter
Baumgartner, said: “This agreement demonstrates our active support of global
cultural events, engagement in the local communities we serve, and reinforces
our long-term commitment to the Swiss market, which we have been serving since
2004.

“We are proud to announce this partnership and fly
international personalities to one of the biggest cultural events in
Switzerland. Travellers from more than 50 cities around the world can conveniently
reach Zurich and Geneva using Etihad Airways’ daily flights, and the domestic
and regional European services of our partner airlines, airberlin, Niki,
Alitalia, Air Serbia and Etihad Regional.”

Now in its eleventh
year, the Zurich Film Festival will showcase diverse stories from around the
world with screenings of nearly 130 films, offering cinematic treats to 79,000
national and international visitors. Participants
include both emerging and renowned filmmakers as well as buyers, sellers,
distributors, media professionals and industry leaders.

Welcoming the deal, Nadja Schildknecht and Karl Spoerri,
Zurich Film Festival’s Co-Directors, said: “We are very excited about our
partnership with a global brand like Etihad Airways, which is underpinned by a
shared vision of bringing people together from across the globe through arts
and culture.

“In only 11 years, the Zurich Film Festival has achieved huge
recognition within the film fraternity, and continues to attract A-list
celebrities and industry heavyweights to one of Europe’s most picturesque
cities.”