Online Advergame – Everybody Wins

Miller Beer has launched an online advergame entitled Miller Beer Run to correspond with it’s television ad campaign. It was launched on Monday and according to Online Media Daily, received 165,000 unique users of legal drinking age. This is an excellent example of how viral marketing is becoming more and more effective. Mind you, it’s impossible to know how many two-fours were sold based on these new ads, but what’s important is that “Miller Beer” has created itself some buzz. Haven’t heard much from the ‘king of beers’ lately, have you?