FYI...

Published on May 10, 2004.

Nestle is believed to be planning to test a premium "fair trade" coffee brand carrying the Nescafe name in the U.K., with a global rollout to follow. Nestle refused to comment. Fair-trade products are usually bought directly from developing-world producers for a fair price. ... Dell Canada tapped Omnicom Group's DDB Canada and media specialist OMD, both Toronto, to handle estimated its $17 million business in Canada after a pitch. DDB is already Dell's U.S. agency. Palm Publicite will work for Dell in French-speaking Quebec. The incumbent was Havas' Sharpe Blackmore Euro RSCG.