Cartoon Network January 2005 Ratings Report

Climbing ahead in ratings and delivery for the fourth month in a row, Cartoon Network set new January ratings and delivery records across every kids demo it targets, according to Nielsen Media Research. Credit for Cartoon Network’s double-digit growth across the board can be attributed to its programming blocks: Fridays (7 pm-12 am), Toonami (Saturday, 7-11 pm), and Miguzi (Monday-Friday, 5-7 pm). January performance highlights vs. the same time periods last year include the following:

The outstanding monthly performance also capped overall 2004-05 season-to-date (8/30/04 to 1/30/05) growth for the network’s primary kids 6-11 demo vs. last year. Kids total day delivery grew by 24% and ratings by 25%; prime time delivery increased by 19% and ratings by 16%.

Young adults 18-34 also set a new January total day delivery and ratings record, thanks to the performance of Adult Swim (Monday-Thursday, Saturday-Sunday, 11 pm-2 am). Highlights vs. the same time period last year include the following:

Adult Swim (Monday-Thursday, Saturday-Sunday, 11 pm-2 am) *Ranked #1 in its time period on basic cable among adults 18-34, adults 18-24, men 18-34 and men 18-24. *Adults 18-34 delivery (532,000) increased by 53% and ratings (0.8) by 60%. *Adults 18-24 delivery (261,000) expanded by 41% and ratings (0.9) by 29%.