Gone are the simple days of online advertising, where all you needed was an ad server to place display banners on your website. Today your content appears in myriad places, and advertisers have an insatiable appetite for programmatic video.

These changes in advertiser focus bring new opportunities to thrive, as well as the potential to fail. Each point in the value supply chain requires constant monitoring, analytics and optimization.

Your future relies on how quickly you can respond to signals in your data. That’s where we come in.

monetization

Revenue Forecasting & Analysis

Understand how revenue accumulates over time, in order to forecast accurately and to proactively identify potential issues.

Full-Stack Monetization Analytics

Analysis of inventory and revenue performance across video, mobile and display, sold via programmatic and direct channels. Focus on floor pricing, header bidding, and third-party partnerships.

Inventory Forecasting & Analysis

Short, mid and long-term analysis of inventory, to ensure all pools are monetized, while avoiding under-delivery.

Advanced Diagnostics of Ad-Tech Stack

Ensure campaigns deliver as expected and that analytics are fed validated data.

Pricing and Packaging Analytics

Analysis of pricing and rate card strategy, to identify areas where where optimization is required.

Manage Direct Sold Campaigns for Live TV

Establish accelerated processes to extract and validate data from source, during live events.

How to monetize all available pools of inventory, and to avoid under-delivering current campaigns? Accurately forecast the amount of inventory available to sell to advertisers, particularly in the upcoming 3 to 8-week time frame (mid-term forecast).