The Korea Trade-Investment Promotion Agency is working with 32 Korean companies at GITEX Technology Week

The Korea Trade-Investment Promotion Agency is working with 32 Korean companies at GITEX Technology Week.

Many of them are keen to showcase the country's unique culture, says the agency's Marketing Specialist, Mohammad Ali Golroo.

"Culture-wise they really want to distinguish themselves from countries like China and Japan. From our perspective, in this part of the world, we tend to think that Korea is almost the same as those countries," he says.

The companies come from a wide range of sectors, but the majority are in the marine, IT or industrial equipment and materials sector, he adds. The Korea Trade-Investment Promotion Agency provides services to facilitate business with Korean companies, including marketing, setting up meetings and organizing trips to Korea.

"We invite local investors to Korea and provide them with certain facilities, mainly from the Korean government, like hotel accommodation and flight fares," says Golroo.