Why should you listen?

Soft Skills Engineering listeners are awesome. Here's what they are saying about the podcast.

Jack says:

Not only did Soft Skills Engineering help me land my first gig, I also used your advice to negotiate a $10,000 raise!
I love your podcast and will continue to heartily recommend you to everyone I know!

Hdennen says:

Facing a 9 hour drive, I grabbed a bunch of podcasts to listen to. I don't even know what the other ones are.
Seriously, this podcast is full of massively helpful and relevant content from two people who are experienced, funny, and insightful.

Saad says:

Listening to Soft Skills Engineering has completely shifted my thoughts on what it means to be an engineer.
It’s probably one of the more useful things I’ve gained during my time at Amazon.
It definitely helped me grow, and I’m totally indebted to you for that.

I have heard a lot about “marketing myself” and my “personal brand”. For example, some people say I should be writing a blog post every week or creating lots of YouTube content. They talk about being a “thought leader”. I love building stuff as an engineer, and obviously I want to have a great job, so how important is this stuff?