Luke, what's your take on 'meme magic', Pepe/Kek, the 4chan/alt-right overlap and all of that malarkey? A continuum of reactionary occultism that goes back to the 19th century, kids pissing about, or a bit of both? I find it slightly odd that you're so into memes and yet so critical of nerd culture.

memes are about the context you put them in. they provide and express a visual and visceral emotional potency in cyberspace; a realm otherwise devoid of these characteristics. communication relies on body language; yet communication technology is devoid of the body, so we simulate the body through memes (the majority of memes are people doing faces, sometimes animals). so posting a meme without any context