Too many businesses let their SEO or keyword approach exist in a vacuum. If you aren’t using all of that digital marketing power as market and customer research you are ignoring one of your biggest assets.

6. An Old Idea Becomes New?

Like all industries, some of the newest ideas are recycled from the past when it comes to marketing.

Door-to-door sales have seen a minor revival in recent years. And this trend is far from a guerilla marketing tactic employed by anxious startups.

Media giants like AT&T have used door-to-door sales to augment their newer marketing strategies.

7. Smart Glasses

Smart glasses can create an immersive experience for the wearer. But they also allow marketers to know when, how, and why users look at things.

One of the greatest challenges for marketing professionals over the years has been how to swim above the noise. Smart glasses help marketers get in front of the noise.

8. Wearable or Embedded Devices

Marketing professionals can already make use of wearable devices to customize plans for their potential and existing customers. Many people use devices like Fitbit to track fitness progress and measure goals.

Targeted marketing programs integrated with the software for wearables helps companies anticipate the needs of customers and provide targeted ads.

Embedded devices are the next step. If you think embedded devices seem too farfetched to gain any real traction among consumers, guess again.

In Sweden, thousands of users have already embedded microchips under their skin. The devices help users speed up daily routines.

This level of access will allow marketers to learn more about customers and tailor the buying experience to their needs.

9. Where Your Customers Live

The IoT is set to change how people interact with their home and appliances. Everything from a vacuum cleaner to a refrigerator will be connected.

This level of connectivity allows marketers to research into how people live and spend their time in the home. Integrated marketing and operations strategies in this domain will have product development and tailored service customized to the needs of the individual.

10. Deploy The Chatbots

Chatbots are an essential part of any marketing strategy that focuses on the customer experience. As AI and IoT technology evolves chatbots will be even more effective at working with your customer base to solve their needs in real time.

One of the best ways to build customer loyalty is to offer them incomparable service. Chatbots are anywhere and anytime and one of the only ways to keep up with the increasing demands of a customer base.

Moving Beyond The Future of Marketing

There’s an old adage in the business world — if you aren’t growing, you’re dying.

But growing as a company means more than just keeping track of dollars and cents. A business can see significant revenues but be stuck in a cycle of depending on old processes to get new results.

For your business to last you need to embrace the future of marketing as well as process improvement across every operational function. If you aren’t working to make your operations more efficient, rest assured your competition will perform the task for you.

So how can you move beyond tried and true processes for something better? We can help.