A period of interaction between a visitor&apos;s browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.\n\n

29.
Terms• Conversion Rate Does the visitor achieve the website’s goal?• Google Analytics has Three types • URL Destination (Did I land on that page?) • Time on Site • # of Pages per visit

30.
Terms Demo• What should I write • How is my Link Building, about? Social Media, or Ad. >Trafﬁc Sources - Keywords Campaigns working? http://www.google.com/insights/ >Trafﬁc Sources - Referring Site search/ >URL Builder: Campaigns: Example: Twitter• What pages can I improve? >Weighted Sort Bounce Rate • What Time Should I Post? >Visitors - Map Overlay• How Engaged our my Use the Geographic Report to see what part of the world your Readers? >Visitors - Visitor Loyalty visitors are from? >Custom Hourly Report• Do you have fans? >New vs. Returning visitors

50.
Goal Tracking• Used for tracking Conversions• Once set up, recommend not changing them. • URL Destination (Did I land on that page?) ie: Thank You Page. • Time on Site • # of Pages per visit • Events (new analytics only)• Think of Primary Goals & Secondary Goals

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Homework• Install an Analytics Tool even if you don’t plan to use it.• Decide on Your Goals and How to track.• Set-up Goals, Event Tracking, & Site-Search• Look at Trends, Segment, and Tie it back to your own personal Return on Investment.

71.
Credits• Thanks to Screenﬂex.com Room Dividers for letting me use some of their data.