Saturday, September 4, 2010

Compartida, la vida es más

This title is a tag line from a TV mobile network company ad broadcasted in Spain during this spring (Spanish readers, correct me if I'm wrong ;)). It means "Shared, life is more". As a linguist, I am still pondering over the sense of grammatical unfinishedness of the tag line, but bear with me, "professional defect", I put a great dose to control myself but am not always successful...But that's another matter.

There were different ads (you can see them in Youtube) with the motto, but if I had to choose I would take this one:

Until the end of the ad, you are not sure what it is about...then you see the motto and start noticing some details...which ones do you get? Do you think the motto is appropriate? And, last but not least, do you like the ad?

The more I watch it, the more I am amazed on how well it was orchestrated!

4 comments:

It's really cool, and the music goes together very smoothly at the end. The motto I like, it's very positive. Generally, there is a nice feeling. The roads are empty, the sun is shining and there are a lot of people (also on foot).

It is curious I imagined that the city was NOT s city in Spain, precisely because cyclists were following the rules and wearing helmet and because the city looks not Spanish. Why on earth do I associated Spanish with rule breaking? (whilst considering myself a rule follower and being born and bread in Spain). Mysteries of the brain...

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Our blog is focused on expressing different views on cycling in everyday life across Europe. We post stories from continental Austria, nordic Finland and sunny Spain, according to our cultural and professional background. Thus a variety of personal stories and scientific issues are covered. We hope to provide a somewhat comprehensive insight in cycling culture and lifestyle in Europe. In keeping with the theme of the blog we make a point why and indeed how a bicycle is an ideal mode of transport, despite of or especially in today's bustling world.