This follows a similar success earlier this year, when Loylogic won the prestigious MPE Loyalty Award at the Merchant Payment Ecosystem conference in Berlin in February.

PointsPay®,
the innovative solution enabling members of Etihad Guest, Etihad Airways’
industry leading loyalty program, to convert their Etihad Guest Miles to cash,
has gained industry recognition with Loylogic - the developer of PointsPay and
a leading innovator of loyalty e-commerce and e-payment solutions, winning the
Loyalty category at the 2013 Contactless & Mobile Awards (CMA) in London on
April 30.

The
awards were in recognition of the PointsPay application, an exclusive,
real-time transaction solution that was developed in close partnership between
Etihad Airways and Loylogic to enable Etihad Guest Members to convert their
miles into cash, with unlimited freedom to spend in-store or online at over 30 million
outlets worldwide.

PointsPay was launched globally to Etihad Guest members at the end of September 2012, and
has since proved to be a tremendous success with nearly 20,000 registered users
redeeming more than 100 million miles at more than 5,000 online and in-store merchants
around the world.

Peter
Baumgartner, Etihad Airways Chief Commercial Officer, said: “The PointsPay application is a real game-changer that enables us to reward and offer real
value to our loyal airline customers with an innovative solution that provides
the ultimate in flexibility, enabling them to convert their Etihad guest miles
into cash to spend anywhere, anytime.

“The
feedback we have gained from our members since we launched the PointsPay application has been amazing - and we salute the team at Loylogic for their
commitment and dedication in developing a unique platform that positions the
Etihad Guest loyalty program at the forefront of the industry.”

To
convert their Etihad Guest Miles into cash, Etihad Guest members simply use their
smartphone or visit the PointsPay website to arrange for their Etihad Guest Miles
to be transferred into cash, and loaded directly to their PointsPay Visa card
before using the card either in-store or online. For online shopping, they
don’t even need a physical card, as the system produces a Virtual PointsPay®
card for them to use directly on the web.

The
PointsPay® application is safe to use as it incorporates robust security
standards including automatic information encryption, password protection and
notifications whenever miles are converted to credit.

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