People in entrepreneurship circles talk a lot about creating (and capturing) value. It’s a pretty decent model for business: make something valuable, or perform a valuable service, and then “capture” enough of that value to be profitable. Value is created, on net, when the outputs of a system or process are more valuable than the inputs. Magic! Extropy! But this is a real thing, and it applies much more broadly than business.

So this post is basically a list of easy ways (aka ‘low-hanging fruit’) to create value in the lives of people around you. I’ve also considered reasons why people don’t do this more, and offered suggestions as to why those reasons don’t matter, and ways around them.

Massage

Let’s bring grooming back.

I have an affordance for massaging shoulders. It’s also something I enjoy doing, at least for a few minutes. Also, most people I’ve met really like having their shoulders massaged. So I’ve started just casually massaging my friends’ shoulders (making sure they’re into it first of course) and I was struck by just how much value gets created in a few seconds of massage. The cost of me giving a massage is very low, and the benefit is massive.