You've come to expect this sort of behaviour from the BT Tower but it's odd to see this from a theatre and a cinema. Presumably it's not bought media - the National definitely isn't. Will they be used this way in the future? Register to vote? Get out and vote? Queen's birthday? Where's the bar now?

And there's this too. A clever YouTube montage of all the coronavirus ads. It makes its point well. Every brand is saying the same thing. The same message.

I mean, I agree. But what else are they supposed to say? They could say nothing, that's a solid idea. But if they have the media booked anyway and if they sell online then saying 'thank you' and 'hang in there' and 'stay home' is not a bad idea.