Future of Brands does Breakfast

From Legacy to Disruptor: how to fundamentally change your model and mindset

08:00 - 10:30

Thu 27 September 2018

The Ivy, Tower Bridge

To win in the experience economy, technology investment on its own is not enough. A more profound shift, encompassing mindset and operating model, is required. How do you instigate a deeper level of change? What is the path from legacy brand to disruptor?

Join fellow technology and business leaders to build a roadmap to deep-level digital change.

08.00 Registration and coffee08.30 Welcome and introduction

Paul Fennemore, Digital Transformation Consultant, Sitecore

08.40 Presentation: The forces disrupting brands today

The highs and lows of the experience economy

Challenges for established brands

Why do digital initiatives fall short? What can you do about it?

Technology’s role in disruption

Cleve Gibbon, Chief Marketing Technology Officer, Cognifide

08.55 The full lifecycle planning approach

What is the lifecycle planning approach to lasting digital change? Understand how this step-by-step process aligns experience with capability.

Herb Van Der Raad, Head of Consulting, Cognifide

09.15 Interactive session

Put the lifecycle planning model to the test with two hypothetical case studies. Our facilitators will guide you through through each step to:

About Us

We bring together a broad range of senior stakeholders responsible for driving digital transformation initiatives across business and technology functions, through a variety of member driven activities including our summits, research, reports and dinners. Our members, all of them disruptive leaders, share a common goal; to fast track their learning and transform their challenges into opportunities.

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Who we are

The independent community for disruptive business and technology leaders