Career

Career in Sweden (1991-2006)

RedOne was born as Nadir Khayat in Tetouan, Morocco. In an interview, he said he was the ninth and youngest child in his family.[8] In 1991, he immigrated to Sweden when he was 19,[9] to pursue a career as a musician.[6][10] In an interview with HitQuarters website, he said his moving to Sweden was because, "there was so much good music coming from there" mentioning ABBA, Europe, and Roxette as among the most influential to him.[10]

Originally, he pursued his musical ambitions in Sweden by singing and playing guitar in various local rock bands[which?] for about four years from 1991 to 1995. He also acquired Swedish citizenship by naturalization.

In 1995, he changed directions by opting to produce and write songs for other artists.[10] Instrumental in helping him make this transition was Rami Yacoub, another fellow ex-rock musician.[11] Yacoub, a Palestinian-Swedish songwriter/producer already enjoyed considerable success and was a well-established producer. Inviting RedOne to work with him in the studio, he taught RedOne about "programming and how the software works" and the pair co-wrote a number of songs together.[10] During this period of cooperation, RedOne worked with the successful Swedish girl band Popsie writing their songs "Funky" and "Joyful Life" co-written and co-produced by Yacoub and RedOne (and where RedOne was credited on Popsie's 1998 self-titled album as songwriter and producer Nadir K). He chose the alias 'RedOne', a pseudonym of the name of a friend of his, Redouan.[] Redouan introduced Rami to Max Martin, Yacoub was asked some time later to join Cheiron Studios[11] and the two parted company with Yacoub working extensively with huge names like Backstreet Boys, Britney Spears, Westlife and Céline Dion, amongst others.

RedOne then moved on to produce various Swedish and European pop acts. In 2001-2002, he co-produced, A*Teens, originally an ABBA teen tribute band that already had a huge hit with The ABBA Generation. RedOne co-produced two of their follow-up albums, Teen Spirit in 2001 and Pop 'Til You Drop in 2002 with some original songs like "...to the Music", "Slam" co-written with Flame, Hortlund, and J. Boogie and "Singled Out" co-written with AJ Junior, Dhani, Sara, Savan Kotecha, and ShawnDark in a bid to launch them as "more than just a cover band".

RedOne had crossover success with the Canadian singer and Juno AwardCarl Henry with hits "I Wish" and "Little Mama".[14] In the ensuing period, he went on to produce a number of Swedish and European pop acts. These included the Dutch pop band Ch!pz (2005), two songs Cariño Mio and Wanna Play by the Mexican teen group RBD for the album Rebels (2006), American Christina Milian in a remix of her track "L.O.V.E." as "L.O.V.E. (RedOne remix)" from her album Best Of, the Dutch singer EliZe in "Itsy Bitsy Spider" and Swedish Idol contestant and popular singer Ola Svensson in "Cops Come Knocking" and "Go Go Sweden", the latter in support of the Swedish national football team, all in 2006. In 2005, he also worked with pop singer Britney Spears and songwriter Michelle Bell on a track titled "Money Love and Happiness",[15][16] but the track remained unreleased until 2012, when Bell leaked the track in full online.[17]

International breakthrough and move to the United States (2006-2009)

In 2006, RedOne produced the single "Bamboo" that was named an "Official Melody" for the 2006 FIFA World Cup. "Bamboo" was featured for the branding and promotion of the event during television broadcasts and advertising campaigns, branded cross-promotions, and as a part of the World Cup Official Music Program, gaining him much audio exposure.[18] In addition, The Fédération Internationale de Football Association (FIFA) made him the main producer and songwriter for the 2006 World Cup Official Music Program.[3]

RedOne also produced a "mash-up" remix of Shakira's "Hips Don't Lie" featuring Wyclef Jean and RedOne's "Bamboo." The remix was performed by Shakira and Wyclef Jean at the World Cup's Final in Berlin to an estimated worldwide television audience of more than 1.2 billion.[3]

Although "Bamboo" helped establish him as a notable producer in the global marketplace,[3] RedOne himself claimed that the song didn't have the impact he thought it would, saying: "It was a good thing for me as a personal achievement but in terms of business or attracting labels to get more work, it didn't have a big impact, especially not in the US. It opened a few doors that closed quickly after."[10] It was then that he decided to move to the United States with the aim of breaking his career there.

In 2007, RedOne decided to move to Jersey City, New Jersey with his wife for better career opportunities, believing this to be his "now or never opportunity".[10] Initially the move proved unsuccessful; he struggled to secure even a single production and lost all of his money in the process.[10] Penniless and sleeping on an air mattress with his wife, he was ready to move back to Sweden. He says in an interview with Global Post: "I was really depressed, I told my wife, 'We gotta go back'. She said we should borrow money and try for a few more months and then really give up if nothing good happens".[9]

His American breakthrough came when he met with Epic Records to present a song for Kat DeLuna, on an upcoming debut album of hers. RedOne started playing songs in front of the marketing team and label president Charlie Walk. After playing the song "Whine Up", RedOne says, "Walk interrupted me and said, "Stop, you're a genius!" I couldn't believe it. We spent the rest of the time playing music and dancing, it was surreal".[9] A subsequent meeting led to RedOne being given a Jennifer Lopez song to remix followed by a couple of demos for Menudo. RedOne was also entrusted the production role on Kat DeLuna's debut album 9 Lives.[9][10][19]

As 2007 came to a close, Laurent Besencon, the owner of the former management company of Lady Gaga, introduced her to RedOne, whom he also managed.[10] Together, they wrote a song titled, "Boys, Boys, Boys", which was intended as a spin-off of Mötley Crüe's "Girls, Girls, Girls".[20] Together, they produced hits that became hugely popular, including "Just Dance" and "Poker Face".

In the beginning of 2014 decided to change his record label 2101 Records into RedOne Records. Main acts signed to the label are Midnight Red, Porcelain Black, Ahmed Chawki, Sophia Del Carmen, Kika and Wayne Beckford. RedOne Records also promotes SuperMartXé events productions.

In 2015, RedOne announced that he is working on his debut album entitled RedOne Presents. He declared that he would like to collaborate with Lady Gaga, Enrique Iglesias, Stevie Wonder, and Lionel Richie for the album. Also in 2015, he started working in country music by co-writing and co-producing The Band Perry's song "Live Forever", the first single off their upcoming third studio album.[28]

RedOne confirmed in January 2015 to be reuniting with Lady Gaga as a producer in her fifth studio album.[29]

RedOne signed a recording contract with Warner Bros. Records in January 2016.[30] His first single with Warner Bros., "Don't You Need Somebody" was released on 20 May 2016 and features Enrique Iglesias, R. City, Serayah, and Shaggy.[31] On his transition from producer to being an artist RedOne has said: "I thought that to be a performer, you had to stick to a single sound, and I loved too many kinds of music to do that. But now I find myself wanting to get back to singing and playing, and friends like Enrique have encouraged me to do so. I want to be an artist in a new way, rather than the traditional one. I'm going to do it the RedOne way, which is creating different sounds with different people, doing the records I want to do". On May 15, 2018, Social Media Sensation Saad Abid helped RedOne Support Morocco's bid for the 2026 FIFA World Cup unter the #Maymkench2026.[32]

Philanthropy

In 2011, RedOne created 2101 Foundation, a non-profit organization committed to helping disadvantaged youth and to inspire and motivate young people to pursue their passion in life through music, arts and education.[33][37]

He is also involved with A Place Called Home, a safe haven in South Central Los Angeles where underserved youth are empowered to take ownership of the quality and direction of their lives through programs in education, arts, and well-being and are inspired to make a meaningful difference in their community and the world.[38]

Awards

Moroccan Royal Award

After the Grammy Awards, RedOne was awarded the Moroccan Royal Award for "Intellectual Excellence" and was decorated officially by King Mohamed VI of Morocco in an official ceremony held in Tanger in 2011.