Recent Brand Stories

As a newspaper, The Times of India is committed to not only talk about the issues which affect us as a society (civic, crime, infrastructure, politics, etc.) but also issues that impact us at an individual level (education, health, social cause, etc.). Over the previous years, The Times of India has taken up initiatives like Mission Admission, Fertile conversations, Times Spark, Organ Donation, Water Positive, etc. to help readers. At the start of this new year, The Times of India plans to take up more causes, especially, in the area of health. The first one aims to help our readers outsmart a critical illness called cancer. Unlike the common narrative on cancer which is on treatment, Outsmart Cancer opens the topic of outsmarting the disease by early detection through regular screening. According to reports, mortality rates due to cancer are four to six times higher in India than in the west due to late detection. Through the campaign, our endeavour is to create awareness around cancer screenings so that more lives can be saved by early detection In order to spread the message of cancer screenings to all parts of the country, a robust marketing campaign including print, TV, radio, outdoor, digital and mobile is being used. Interest patrons can pledge for cancer screening by giving a missed call on 8448198134 or by logging onto www.outsmartcancer.in. Furthermore, cancer talks are being organized across colleges and corporates in 10 cities for clearing doubts and dispelling fear,. The talks are being conducted by experts from Indian Cancer Society, Life Again Foundation, CanSupport and doctors from Apollo hospitals to provide well rounded information on the topic. Speaking at one of the talks at Merchant Chamber of Commerce, Kolkata, Dr Shaikat Gupta, director of surgical oncology at Apollo Gleneagles Hospitals, said, "If detected early, 50% of cancer cases are curable. The problem arises once the cancer spreads to other parts of the body. Though awareness has increased over the years, it needs to seep in at every level. That is why regular check up, especially by those in the risk category, is necessary." In addition to the cancer talks, the initiative also aims to increase citizen conscience on the topic. During the initiative, The Times of India seeks to reach out to the woman of our country to donate their minimum six inches of their hair for cancer patients at any Naturals salon in the country. The donated hair shall be used to make wigs for cancer patients and survivors. Lastly, to string together people from all walks of life, a large 7-city mass zumabathon and walkathon is planned in February to commemorate the World Cancer day. About The Times of India As an iconic brand that has empowered millions of readers through last 178 years, The Times of India (TOI) has always aimed to be a positive change agent and a window to a limitless world of opportunities. TOI has an unparalleled footprint of over 4.4 million newspapers sold daily with a cumulative reader base of 14+ million. Reflecting the diversity of India and regional issues, TOI publishes 55 different editions to cater to our varied geographies and cultural nuances. The portfolio offers a range of 47 city-specific supplements like Bombay Times, Delhi Times, Bangalore Times etc. and unique publications like Times Life, Times Property, Education Times and Times Ascent to cater to a wide range of interests. The Times of India has the spirit of being an empowering change agent and has successfully launched several national initiatives such as Lead India, Aman ki Asha, Social Impact Awards, Teach India, Times Scholars, Citizen Reporter and many more. In recent years, Times Internet Limited, the digital venture of TOI, has led the Internet revolution in India offering a wide range of services from online news to e-commerce, music, video, daily deals etc. Today, TOI.in is India's preferred news destination across web, mobile and app. TOI.in reaches over 150 million visitors on the web and serves 2 billion page views every month across web and mobile, thus augmenting TOI's presence in every corner of the globe.

Patna, 27th February, 2017: The Sunday morning of 26th February in Patna was different. The busy roads south of Gandhi Maidan were cordoned off for spreading of happiness. Happy Streets, an initiative by The Times of India, was launched in Patna on the morn with a crowding of 3000+ residents coming out on streets to do yoga, zumba, meditation, play cricket, football, badminton, cycle, skate, and have a quality family and community time. Residents from all walks of life - students, homemakers, working professionals, and retired citizens took the opportunity to reclaim the roads from vehicles and have an enjoyable time. Patna Traffic Police played a pivotal role in making the event a success by ensuring smooth traffic detouring and also spreading the message of road safety to the participants of the events. Even further, Patna Traffic Police took to Happy Streets as an opportunity to interact better with the citizens they serve to protect. The highlight of the day was a Canine show by the police dogs that caught attention of one and all. The police also displayed various equipment used by them for maintain law and order, including breathalysers. Inaugurating the event, Vijay K Chaudhary, Speaker, Bihar Legislative Assembly, stated, "It is to be seen to believed that people and only people have descended on this road, otherwise known for heavy traffic movement and protest rallies, as if this stretch is theirs, only theirs. Such events are a boon for Patnaites." City's Mayor, Afzal Imam said that post Happy Streets, Patna could now rightly boast of being as happening a city as any other capital city. Happy Streets continues for 3 more weeks in Patna. On the 5th March, the activity resumes south of Gandhi Maidan. Post Holi, on the 19th and 26th March, Happy Streets will shift to SK Puri, Boring Road locality of Patna. The Times of India believes in bringing to the city new experiences that improve the quality of life of the reader - be it the best daily news coverage of the city or extraordinary experiences beyond your daily life like Happy Streets About The Times of India: As an iconic brand that has empowered millions of readers through last 178 years, The Times of India (TOI) has always aimed to be a positive change agent and a window to a limitless world of opportunities. TOI has an unparalleled footprint of over 4.4 million newspapers sold daily with a cumulative reader base of 14+ million. Reflecting the diversity of India and regional issues, TOI publishes 55 different editions to cater to our varied geographies and cultural nuances. The portfolio offers a range of 47 city-specific supplements like Bombay Times, Delhi Times, Bangalore Times etc. and unique publications like Times Life, Times Property, Education Times and Times Ascent to cater to a wide range of interests. The Times of India has the spirit of being an empowering change agent and has successfully launched several national initiatives such as Lead India, Aman ki Asha, Social Impact Awards, Teach India, Times Scholars, Citizen Reporter and many more. In recent years, Times Internet Limited, the digital venture of TOI, has led the Internet revolution in India offering a wide range of services from online news to e-commerce, music, video, daily deals etc. Today, TOI.in is India's preferred news destination across web, mobile and app. TOI.in reaches over 150 million visitors on the web and serves 2 billion page views every month across web and mobile, thus augmenting TOI's presence in every corner of the globe.

Noida, 13th February 2017: Noida welcomed the second edition of 'Happy Streets' outside the DLF Mall of India on Sunday morning. After the roaring success of the first edition, the event saw people turn up in numbers for the fitness carnival that frees up a 1km stretch of road exclusively for activities ranging from skating to cycling, soccer, volleyball and cricket. The inaugural Sunday of the second edition featured yoga sessions, exercise regimes, a few games and other activities. Happy Streets will be held every Sunday till April 2 from 6 am to 9 am. District magistrate N P Singh, who successfully supervised polling in the first phase of the assembly election on Saturday, inaugurated the second edition of Happy Streets. Participants said they had been eagerly waiting for the event since last year. Happy Streets aims to promote community bonding and a healthy lifestyle. Besides making people conscious about fitness, it also seeks to spread awareness about sustainable and non-motorised transport to reduce air pollution and traffic congestion. Santoshi Aggarwal, a resident of Sector 78 who took part in the event with her family, said she had been missing Happy Streets as it had become a part of her Sunday routine last year. "I am happy that Happy Streets is back. This time, I enjoyed zumba dancing the most. We will visit every Sunday till the event gets over," she said. With makeshift courts for games like volleyball, cricket, football and badminton, the stretch was high on health and fitness. A giant foosball table was among other attractions at the venue along with a cycle track, where participants could take free bicycle rides after showing a TOI copy. The district magistrate, while stressing the need to have a healthy lifestyle, said: "We need to be vibrant and dynamic. This is a good excuse to wake up early in the morning and start the day on a positive note." The carnival wrapped up with a special yoga session by volunteers of Sahaj Yoga, followed by a session on meditation and the self-awakening process. But that was only this Sunday. There is much more lined up in the Sundays to come for fitness buffs, yoga enthusiasts, and anyone looking for a few hours of fun. About The Times of India: As an iconic brand that has empowered millions of readers through last 178 years, The Times of India (TOI) has always aimed to be a positive change agent and a window to a limitless world of opportunities. TOI has an unparalleled footprint of over 4.4 million newspapers sold daily with a cumulative reader base of 14+ million. Reflecting the diversity of India and regional issues, TOI publishes 55 different editions to cater to our varied geographies and cultural nuances. The portfolio offers a range of 47 city-specific supplements like Bombay Times, Delhi Times, Bangalore Times etc. and unique publications like Times Life, Times Property, Education Times and Times Ascent to cater to a wide range of interests. The Times of India has the spirit of being an empowering change agent and has successfully launched several national initiatives such as Lead India, Aman ki Asha, Social Impact Awards, Teach India, Times Scholars, Citizen Reporter and many more. In recent years, Times Internet Limited, the digital venture of TOI, has led the Internet revolution in India offering a wide range of services from online news to e-commerce, music, video, daily deals etc. Today, TOI.in is India’s preferred news destination across web, mobile and app. TOI.in reaches over 150 million visitors on the web and serves 2 billion page views every month across web and mobile, thus augmenting TOI’s presence in every corner of the globe.

NOIDA: Come Sunday, the city will witness the second edition of Happy Streets - a street carnival to promote non-motorised transport, providing citizens the opportunity to reclaim their streets and connect with others. The weekly event will be launched on Sunday at the one-kilometre-long stretch in front of DLF Mall of India, Sector 18 from 6 am to 9 am and will take place on successive Sundays. An initiative of The Times of India in partnership with Noida Authority, district administration and the police, Happy Streets aims to highlight problems typical of any city - cars usurping roads, shrinking space for pedestrians and cyclists and air pollution shooting up. Inspired by Ciclovia in Columbia's Bogota, an event designed to encourage people to use non-motorised transport with support infrastructure from the district administration, the event which began last year on March 20, was a resounding success following its initial launch as Raahgiri Day movement in Gurgaon in 2013. On offer this Sunday will be a host of activities such as cycling, yoga, zumba, aerobics, karate, games, skating and more with the underlying theme being fun and fitness. Various cycling, running and other hobby groups are invited to be a part of Happy Streets and participate in multiple activities at the venue on Sunday. District magistrate Nagendra Prasad Singh lends full support to the event and sees the initiative as a cohesive collaboration of cultural vibrancy with the city's growth. "I've always called for a cohesive, vibrant, cultural and healthy growth for any city/district along with infrastructural development work and Happy Streets helps bring that to the fore. It's a good and healthy initiative which aims to generate popular sentiments for a healthy civic living which should be encouraged," Singh told TOI. Speaking to TOI, Rama Raman, chairperson of the three development authorities in Gautam Budh Nagar and principal secretary, industries maintained that the initiative will motivate Noida to lead a healthy life. "The Happy Streets concept launched last year had a very positive effect on the normally boring life of Noidaites. I'm sure the second edition of the event will further motivate Noida to lead a healthy and blissful life. My best wishes to all," said Raman. Readers can carry their copy of The Times of India newspaper to avail rent-free cycles at the venue. About the Times of India: As an iconic brand that has empowered millions of readers through last 178 years, The Times of India (TOI) has always aimed to be a positive change agent and a window to a limitless world of opportunities. TOI has an unparalleled footprint of over 4.4 million newspapers sold daily with a cumulative reader base of 14+ million. Reflecting the diversity of India and regional issues, TOI publishes 55 different editions to cater to our varied geographies and cultural nuances. The portfolio offers a range of 47 city-specific supplements like Bombay Times, Delhi Times, Bangalore Times etc. and unique publications like Times Life, Times Property, Education Times and Times Ascent to cater to a wide range of interests. The Times of India has the spirit of being an empowering change agent and has successfully launched several national initiatives such as Lead India, Aman ki Asha, Social Impact Awards, Teach India, Times Scholars, Citizen Reporter and many more. In recent years, Times Internet Limited, the digital venture of TOI, has led the Internet revolution in India offering a wide range of services from online news to e-commerce, music, video, daily deals etc. Today, TOI.in is India’s preferred news destination across web, mobile and app. TOI.in reaches over 150 million visitors on the web and serves 2 billion page views every month across web and mobile, thus augmenting TOI’s presence in every corner of the globe.

Kolkata, 3rd February, 2017: Happy Streets in Salt Lake was launched outside Central Park with a huge turnout of 10,000+ people. An initiative of The Times of India, Happy Streets aims to reclaim the roads from vehicles and open them to public to re-experience a healthy, pollution-free, and natural way of life. The initiative is organized in association with Bidhannagar City Police, and will continue till end of February, every Sunday, 6:30 -9:30 am. People from all walks of life – students, homemakers, working professionals, retired citizens, come out to on the streets to play sports, dance, do yoga, cycle, skate, and have a quality family and community time. The Bidhannagar City Police has also played a pivotal role in making the event a success and involving the audience with the police band, bomb disposal squad, speed guns, breathalysers and drones. "Since this is the first event of its kind in Salt Lake, we were apprehensive about the number of people who would attend it. But the turnout was overwhelming. We have lined up some surprise activities for the entertainment as well as the awareness of the people coming in," said Gyanwant Singh, Bidhannagar police commissioner. The Times of India believes in bringing to the city new experiences that improve the quality of life of the reader - be it the best daily news coverage of the city or extraordinary experiences beyond your daily life like Happy Streets About The Times of India Kolkata: The Times of India Kolkata is an English daily with a daily circulation of approx. 2,67,000 copies in Kolkata. The brand is part of Times Group and registered trademark of Bennett & Coleman Co. Ltd. The brand prides itself in being a voice of the city and the preferred newspaper of the city for National coverage and top of mind recall*. *As per Brand Track Survey, IMRB International, Jun-Jul 2016.

Times Litfest - Mumbai entered its 6th edition at the historic venue, Mehboob Studios in Bandra on 2-4th Dec 2016. With a thought provoking theme of The Man-Woman thing, the festival truly celebrated the worlds first relationship. It was a playground for thinkers, writers, journalists and artists from across the world to interact and discuss. Many internationally acclaimed authors and panellists like Ramachandra Guha, Tina Brown, Strobe Talbott, Emma Woolf etc. were present in this edition. 155+ authors, 100 sessions and sundown performances by Shantanu Moitra, Gulzar, Shreya Ghoshal and Wadali Brothers mesmerised the audience at this beautiful venue. The festival was a treat for literature aficionados from sensational conversations during the sessions to the beautiful art installations at the quadrangle.

Times Celebrate Bandra is Mumbais biggest music & cultural fest brought to you by The Times of India. The 9-day extravaganza showcased the best Bandra had to offer in music, heritage, music, sport, theatre, literature & poetry, food, crafts and film. The festival catered to all age groups with 100+ events curated across different venues in Bandra. TOI Brand devised a 360degree communication launch plan across print, outdoor, radio, digital and BTL mediums; resulting in an overwhelming response of more than 1.5 lakh readers attending the fest during Nov 12-20th 2016. Bandra got transformed into this magical land full of lights and celebrations. The festival ended on a high note with a scintillating Bollywood performance by Meet Bros.

The 2nd edition of Times Lit Fest Delhi was organised at India Habitat Centre on 26th and 27th November 2016 with the theme India @ 70. Over the 2 days, Delhites attended 70+ sessions and interacted with over 120 speakers. Some of the noted names included Ruskin Bond, Devdutt Pattanaik, Ashwin Sanghi, Raghu Karnad, William Dalrymple, Shashi Tharoor, P. Chidambaram, Subramanian Swamy, Nandan Nilekani, Amitabh Kant, Ramachandra Guha, Farhan Akhtar, Sharmila Tagore, Raghu Rai, Prasoon Joshi, Deepa Malik, Devendra Jhajharia and many more. The festival was very well attended, as the audience queued up to listen to their favorite speakers. Some of the live videos of the sessions on TOIs Facebook page were the most watched and commented on so far. The evenings concluded with a soulful music performance by Sonam Kalra & Sufi Gospel Project on 26th Nov and a standup comedy, with a hilarious spoof on Litfest, by Amit Tandon, Neeti Palta among others on 27th Nov.