Before you decide to hate me, understand I know what it’s like to be broke, and worse than being broke I know what it’s like to just barely get by month after month. Two hundred and fifty million people in the wealthiest country on the planet are barely making it.

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I expend a huge amount of my time and energy writing books and articles and working to keep my company innovative. I’ve developed an obsession with some of history’s most creative minds in the hope that I might learn some tricks to expand my own creative productivity.

There are things in life that people only learn to do the hard way. Negotiating contracts is one of them. It’s an emotionally fraught process. I get that! Because I encounter so many people making the same mistakes, I felt compelled to write about it.

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Researchers in a new(ish) field of study are trying to figure out how our hard-wired preferences affect the decisions we make.

How many times have you read about a workplace shooting, and the employees said something like, “I’m not surprised he did this,” or, “He always gave me the creeps, but I never thought he’d actually kill anybody”?

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Researchers in a new(ish) field of study are trying to figure out how our hard-wired preferences affect the decisions we make.

How many times have you read about a workplace shooting, and the employees said something like, “I’m not surprised he did this,” or, “He always gave me the creeps, but I never thought he’d actually kill anybody”?

To expand my knowledge and skills, I read. To source inspiration for innovative ideas and to develop a better understanding of the ever-changing world that we live in, I carefully absorb information from books.

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