Y&R WINS NORTH AMERICAN GRAND EFFIE

Time to celebrate! Several Y&R offices have received recognition from the Effie Awards and the Global Effie Index.

Y&R New Zealand, Peru and London received honors at the latest Effie Galas and Y&R ranked among the top 10 agency networks in the Global Effectiveness Index. At the 2017 North American Effie Awards Gala last week, Y&R New Zealand took home the Grand Effie trophy for “The McWhopper Proposal” campaign for Burger King. It was also awarded a Gold Effie in the Restaurants category and a Silver Effie in the Carpe Diem - Products category. The campaign aimed to raise awareness for the UN International Day of Peace and proposed competitors Burger King and McDonald’s create the McWhopper and donate proceeds to Peace One Day.

Additionally, Y&R London received the Bronze Effie in the Seasonal Marketing category for the Royal British Legion campaign “Portraits Behind the Poppy.” The campaign recreates portraits of World War I soldiers with current service men, women and veterans. At another Effie celebration Y&R Peru took home the Grand Effie, and Gold Effie in the Beverages category, for its campaign for Backus “De Vuelta al Barrio” (Back to the Neighborhood).

Y&R rose three spots to number four in the Global Effectiveness Index Most Effective Agency Networks ranking. In the Most Effective Agencies list, Y&R Istanbul ranks number one in Europe and eighth globally. Other Y&R agencies, Argentina, Budapest and New Zealand, also ranked globally.

“We are honored to have several campaigns distinguished this year for their bold approaches and to have several of our teams rank among the most effective agencies which are a testament to their dedication to finding new ways to make messages stand out,” said Tony Granger, Global Chief Creative Officer.