Marketin

EXECUTIVE SUMMARY Founded in 1993 and headquartered in New York City, Take-Two Interactive Software, Inc. are a global publisher, developer and distributor of interactive entertainment. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The company has approximately 2,100 employees working in 15 countries, and Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. The company markets its interactive entertainment for customers here in the United States and internationally. They offer their products under the labels, including Rock star Games; and 2K, which publishes its titles under 2K Games, 2K Sports, and 2K Play. It also develops and publishes action and adventure products under the Grand Theft Auto brand, as well as other franchises. Take Two’s products are designed for console gaming systems, such as PlayStation 3 and PlayStation 2, Xbox 360, and Wii which is a handheld gaming systems that consist of DS, 3DS, and PlayStation Portable and personal computers including smart phones and tablets. The delivery of its products is done through physical retail, digital download, online platforms, and cloud streaming services. The company sells its software titles to retail outlets in North America, Europe, and Asia through direct relationships with retail customers and third-party distributors. As a leader in its field of gaming, Take-Two has global reach, with publishing and diffusion operations located in Canada, the United Kingdom, France, Germany, Denmark, Italy, Australia, and Japan. The company offers products; either created internally or acquired finished third party developers, for all major game…...

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...Marketing Principles
By Marc Libertine Bringas
CONTENTS
(1) Gaining a competitive advantage P3
(2) The product life cycle P4
(3) Distribution options to increase convenience for customers P5
(4) How you can set your prices in line with different market conditions P5
(5) Promotional activities for ‘Beauty not expensive’ P6
(6) Additional elements of the extended marketing mix P7
(7) The difference between consumer markets and organisational markets P8
(8) What is service? P8
(9) Cultural differences P8
References P10
Report for Mrs. Rice
(1) Gaining a competitive advantage
A competitive advantage is an advantage over other competitors in the market by being the business who offers greater value for its customers. For example, a business could gain a competitive advantage simply by offering lower prices, or creating better quality products compared to their competitors.
Before anything you must first identify who your target market is, and who you’re competitors are. You must understand fully the services that you are providing and you must know who your service is aimed at and who is likely to use this service. Once you have identified who your target market is, you can find out which competitors are out there, that are providing a similar service and have the same or similar target market. You must do sufficient market research by looking up the profiles of your business competitors.
Now......

...The approach taken in solving Marketing assignment and Marketing homework is to lucidly explain the concepts involved as well as how to apply these to practical problems. HwA’s expertise in MarketingManagement Assignment solving spans various streams such as
5 C's of marketing - company, collaborators, customers, competitors, and climate
Market Segmentation
Target Market Selection
Market Analysis – involving market sizing, drivers, restraints, trends, distribution channel, etc.
4P’s of Marketing
Brand Equity
Pricing Strategy
Product life cycle
Business Marketing
Customer Lifetime Value
Customer Relationship Management
Marketing Orientation
Integrated marketing communication
Our highly qualified, professional and skilled team members can provide you help with complex marketing case study, report writing, essay writing, research paper, term paper, dissertation involving multiple disciplines and concepts, research proposal writing, presentation in areas like brand equity, marketing mix, etc.
The HWA team has highly qualified tutors with many years of industry experience. The team has helped a number of students pursuing education through regular and online universities, institutes or online MBA, MA, or BA Programs.
What is Marketing Management?
Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Marketing is a business function which......

...Introduction
Bajaj Motors is one of the largest and most competitive two wheeler manufacturing company of the world. It is present in over 50 countries all over the globe. The company is dominantly present in Africa and Latin America with increasing market share every year. Although Bajaj already exporting their product in Nigeria, but we think that they should plan to establish a manufacturing plant in that country.
Pro’s and Con’s of entering the market
➢ The two wheeler market runs on high economies of scale. So it is very essential to capture the mass target market. Else, huge loss may occur.
➢ The need for technical expertise is high.
➢ Owning a strong distribution network is important and is very costly.
➢ Suppliers of auto components are fragmented and are extremely critical for this industry since most of the component work will be outsourced. Proper supply chain management is a costly yet a critical need.
➢ The industry rivalry is extremely high with any product being matched in a few months by competitor. This instinct of the industry is primarily driven by the technical capabilities acquired over years of gestation under the technical collaboration with international players. As Bajaj, along with its competitors, such as Hero Honda, TVS, Yamaha, are active at multipoint competitions; it is likely for the competitors to enter if Bajaj is successful at Nigeria.
➢ Petrol prices are always fluctuating in Nigeria.......

...Kodak: Changing the Picture
Synopsis
The case begins by recalling Kodak¶s storied history, which began in 1888 with its introduction of the Brownie camera priced at $1.00. By 2000,
Kodak
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However, by the year 2000, the company faced many challenges. Its stock price had plummeted, and it had begun laying off workers. Even worse, when the September 11tragedy hit, consumers began to flock to digital cameras, and cell phone manufacturers beganto offer camera phones. As if all that were n¶t enough, Fuji was slowly but surely exposing the cracks in Kodak¶s marketing strategy. This was especially true of the move toward one-hour photo processing.
In early 2003, the company began a major reevaluation of corporate strategy. In the years following,
Kodak reduced its dependence on traditional photography. The new direction for the company would focus on non-photographic markets, digital markets (such as inkjet printers and high-end digital printing), and medical imaging. The company would no longer invest in traditional consumer film, which, along with photography, accounted for 70 percent of Kodak¶s revenue and all its profits. By 2004, the company had been significantly restructured in a manner reflective of the new strategic directions.
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Discussion Questions
1.
How are the......

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Chapter Two – What is Marketing Management and what do product managers and marketing managers do?
The Meaning of the terms Marketing Manager and Marketing Management
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...Marketing. Everything.
A sneak-peek into the big bad world of marketing brought to you by the coolest Interest Group on Campus
Who we are and what we do Who we are and what we do Who we are and what we do Who we are and what we do Who we are and what we do
mPower (stylized as \m/Power) is the marketing interest group of IIM Kozhikode. We, at \m/Power organize industry interactions with eminent marketers via workshops and seminars, conduct events like quizzes, extempore, debates and Group Discussions. The marquee events at \m/Power include the KMAC (Kozhikode Marketing Acumen Certificate), arguably your first CV point containing the word „marketing‟. We also prepare you for the all important summer internships by means of experience sharing, briefing about the companies, and finally by organizing mock GDs and interviews for the entire batch. You can connect with us via our Facebook page (facebook.com/mPowerIIMK) and/or our blog (mpower.iimk.ac.in). You can also write to us at mpower@iimk.ac.in.
Some questions to be covered... Some questions to be covered... Some questions to be covered... Some questions to be covered... Some questions to be covered...
\m/arketing, what is it? People say marketing = selling. Is it? Of all the things, what all can be marketed?
Who are the gentlemen who market anyway?
Err… what‟s this STP then?
Right…so all gentlemen market the same way?
\m/arketing, what isisisit? \m/arketing, what it?it? \m/arketing, what isisit?......

...Referencing
What is referencing?
Referencing is acknowledging all of the material (books, articles, electronic resources – collectively known as your sources) that you have used in writing your assignment. Because this is other people’s work / ideas, you need to acknowledge their influence and ideas within your work.
“Why bother?”
or Reasons for referencing
Referencing is an academic requirement. It is unethical (and can be illegal) to pass off the intellectual property of others as your own. This is called plagiarism. Plagiarism is regarded as a very serious offence (see your programme’s Student Handbook). Learning to reference correctly is your best protection against charges of plagiarism. HINT: Whenever you read, take notes, or photocopy any material that you might use in an assignment, immediately copy the full reference information onto your copy. If you can’t reference it – you can’t use it !
What is APA?
There are multiple “styles” of referencing. The major ones are the Chicago, Harvard and APA styles. Each is slightly different from the other. The AUT faculty of Health uses the American Psychological Association (APA) system of referencing. The current edition of the APA style is the 5th edition. Below are the basic elements of the APA style of referencing. These are intended as guidelines only. You may find these guidelines do not cover your specific needs. For further information you can consult the APA style manual held in the library. The Call No.......

...imachines.
3. The most common forms of countertrade is "counter purchase". The seller receives full payment in cash but agrees to spend some of the money in the buyer country. Boeing sells aircraft to India and agrees to buy Indian coffee, rice, castor oil, and other goods and sell them elsewhere.
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"Cultural Environment"
Each country has its own folkways, norms, and taboos. When designing global marketing strategy, companies must understand how culture affects consumer reactions in each of its world markets. In turn, they must also understand how their strategies affect local cultures.
The impact of culture on marketin strategy"
The seller must understand the ways that consumers in different countries think about and certain products. Companies that ignore cultural norms and differences can make some very expensive and embarrassing mistakes.
Business norms and behavior also vary from country to country. For example, American executives like to get right down to business and engage in fast and tough fact-to-face bargaining. However, Japanese and other Asian business people often find this behavior offensive. They prefer to start with polite conversation, and they rarely say no in face-to-face conversations.
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...ARTICLE IN PRESS
Int. J. Production Economics 87 (2004) 251–266
Enterprise information systems project implementation: A case study of ERP in Rolls-Royce
Yahaya Yusufa,*, A. Gunasekaranb, Mark S. Abthorpec
a Business School, University of Hull, Hull HU6 7RX, UK Department of Management, University of Massachusetts, 285 Old Westport Road, North Dartmouth, MA 02747-2300, USA c Department of Mechanical and Manufacturing Engineering, Nottingham Trent University, Burton Street, Nottingham NG1 4BU, UK b
Abstract Economic globalisation and internationalisation of operations are essential factors in integration of suppliers, partners and customers within and across national borders, the objective being to achieve integrated supply chains. In this effort, implementation of information technologies and systems such as enterprise resource planning (ERP) facilitate the desired level of integration. There are cases of successful and unsuccessful implementations. The principal reason for failure is often associated with poor management of the implementation process. This paper examines key dimensions of implementation of ERP system within a large manufacturing organisation and identiﬁes core issues to confront in successful implementation of enterprise information system. A brief overview of the application of ERP system is also presented and in particular, ERP software package known as SAP R/3, which was the ERP software package selected by Rolls-Royce plc. The paper takes an......

...Analysis of Starbucks Delivering Customer Service
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At the current moment, Senior VP of Administration Christine Day is contemplating howshe will pitch her plan to improve Starbucks’ customer satisfaction scores. On paper, thecompanies self imposed “snap shot” program of mystery shoppers paints a picture thatthe stores are operating effectively in the areas they feel drive customer satisfaction.However, recent surveys have revealed that the company’s perception of what drivescustomer satisfaction varies from the actual expectations of the customer.

According to Starbucks’ 2010 Annual Report, customer satisfaction scores continue toincrease, and at several points within the report it is mentioned that the key drivers for customer satisfaction are superior customer service/speed, along with partner friendlinessand cleanliness. It is worth noting that the two former factors were the top two responsesfor how Starbucks could improve perceived value, while cleanliness was ranked as themost important attribute for customer satisfaction. It can be perceived that an additionalfocus has been placed on these areas since the article was written as CEO HowardSchultz mentioned them all in his letter to investors.
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In order to convince Smith and Schultz of the proposed $40 million plan to increase eachstores allotted sales, Day must tie customer satisfaction to customer loyalty, and place anemphasis on how this will translate to an increase in sales. In the HBR article “Puttingthe......

...Integrated Marketing Communications (IMC) Plan
MKT/498
November 9, 2015
Integrated Marketing Communications (IMC) Plan
Integrated Marketing Communication (IMC) is the use of branding that is used to deliver a message in traditional non-traditional markets with the use of different promotions. As different markets expand, determining potential target markets is a critical part of every business. The potential markets will help in delivering the message that Apple hopes to achieve with the iPad. By using the different marketing channels, Apple may be able to get a competitive advantage for the product by entering it at the right time. Apple continues to create products consumers love. Consumers and current customers are already excited about the launch of the new iPad Apple’s products speak for themselves; putting time into creating a marketing plan is necessary, however, no research is needed. Apple pretty much has an idea of who their target audience is.
Executive Summary
Apple is a top producer and innovator in the electronics market, and the Apple iPad is a product that marketer’s believe the consumer and the business sector are receptive too. Integrated Marketing Communication (IMC) utilizes branding that hopes to provide messages to Apple’s target markets.
The Integrated Marketing Communication (IMC) plan for Apple iPad includes the opportunity analysis, marketing assessment, marketing strategy, IMC objectives, tactical planning, advertising, personal......

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