Rickard’s introduction of their new “Blonde” style beer was literally taken to new heights. With help from their local brewmaster, David Hamel and local chef Jean-François Plante, Rickard’s executed a food pairing dinner in the sky.

By creating a memorable experience that consumers were able to participate in, the brand ensured customers became fans of the brand before they asked for the repeat purchase order. No doubt consumers shared their experiences with their friends through word of mouth and social media outlets.