Category Archive For "Marketing"

In the era of viral marketing and overnight sensations, start-ups dream about going with the same pattern. Rapidly blasting in prevalence and numbers is each startup’s motive.Whatsapp, and Instagram, have turned into a startup legend for having assembled multi-billion dollar organizations without using a dime on marketing. Welcome to the age of the zero-dollar advertising …

Catching and overseeing information is challenging. With so much information and computerization engineering accessible to advertisers, there is an enticement to accomplish more. At this point, nearly everybody has heard the expression “big data.” It catches the thought that today we can gather and examine unlimited measures of data – data from client transactions, social …

In 2013, Hadoop took a great leap forward with Hadoop 2.0(YARN), as this converted Hadoop from a batch-only file-based stack into a set of interactive capabilities with multiple optional databases. But as the Hadoop technology embarks on its second stage of evolution, how will it influence the Big Data world going forward? Editor’s note: To …

Business analytics has become quite popular among all kinds of industries over the past few years. Its all about performing analysis over the data set which enables organizations’ stakeholders to answer certain business questions which ultimately help them in decision making to develop their business. A company running any sort of business collects a huge …

It is amazing to note how Predictive Analytics is influencing every field- be it healthcare or marketing. In our recent blog post we unveiled “The big secret behind Narendra Modi’s win” in elections 2014- Analytics acted as a catalyst to Narendra Modi’s win.This technique of filtering users’ online interactions in order to deliver more information …

Dean Bedard links Big Data to gold mining when he says “it’s not enough to know where the precious stuff is. In order to reap the riches, first they have to get it out of the ground and turn it into something they can use.” The need for skilled professionals who have number crunching abilities …

Digital marketing is ever evolving. Each day brands formulate new ways of reaching out to their customers. While most startups like to go the lean way, there are organizations who spend a considerable amount on digital marketing. Whatever be the scenario, digital marketing is inevitable if you want to sustain on the web. Digital marketing …

Bringing a website to the limelight does not happen in one day. It takes days of strategizing and implementing them. There are few problems in digital marketing that every marketer faces. However, good part is that there are optimum solutions for each of these problems. While some are good at organic marketing, others find paid …

The global mobile market is home to more than 500,000+ android apps. The chances of getting an app discovered are slim unless the right strategies are put into effect. Statistics show that mobile advertising is pulling in 9% of the total revenue of the digital market. By 2015, mobile app market will be worth of …

“We are in the throes of a transition where every publication has to think of their digital strategy”~ Bill Gates, Founder, Microsoft The internet today is where business happens. What once was a technical wonder, today is a platform where revolution happens. Marketing is no more restricted to banner ads and pamphlets. It’s a whole …

Internet has empowered businesses and has helped them go global from being just local. While business owners are looking up various ways of advertising on the web, PPC or Pay per Click stands out to be a unique technique of getting traffic to a particular website. Going by Wikipedia’s definition, PPC is “the amount spent …

After the release of Ryan Holiday’s book “Growth Hacker Marketing” this September, a new debate has surfaced- Is growth hacker marketing better than traditional marketing? Is traditional marketing being replaced by the former? Growth Marketing Vs. Traditional Marketing Traditional Marketing did not have social media platforms to back it up. When companies like Google or …

Growth Hacker was first coined by Sean Ellis in 2010. Since then growth hackers have attained a special position and play a critical role in every organization — especially startups and growth stage companies. Anyone with some experience in marketing, product development, coding and analytics can become a growth hacker — from zero to top level. …

Facebook, AirBnb, Paypal, all made it astonishingly big by largely adopting the prodigious tactics of growth hacking. Having delved into the various highly successful implementations of growth hacking in our previous blog, I would like to definitely open stage to the most intriguing topic of WHY IT IS QUINTESSENTIAL FOR STARTUPS TO LEARN GROWTH HACKING. …

Our previous blogs delved immensely on the various facets that define the crux of growth hacking. I’m sure, things get embedded in our minds much clearly when we have supporting examples hand-in-hand. Here are a few examples of companies that adopted growth hacking in some or the other facet immensely which imminently led to their …

Growth Aspirant to becoming a Growth Hacker – The New VP of Marketing? Since Sean Ellis (Qualaroo, Dropbox, LogMeIn, Xobni) coined the term in 2010, it has been used and over-used. What Career Option for Growth Hackers? The path is evolving from an online marketing expert where the objective was primarily being visible to using …

According to Forrester, the Indian eCommerce market is expected to grow at a CAGR of over 57 percent between 2012 and 2016, which is the fastest within Asia-Pacific region. In India, 53 companies have raised $853 million in the past three years – see report. This covers only institutional investment and not angel and other forms …

We are pleased to annouce our – Growth Hacking 101 & 201 course, an effective online marketing approach covering the following topics – advanced SEOs, acquiring users, whether you are a startup, in growing stage or a mature company, with tool based in-depth “live” analysis. These topics will be explained by a practitioner, entrepreneur and …