Lady GaGa and Katy Perry are among the artists nominated for the inaugural 'Best Video With A Message' prize at the MTV Video Music Awards.

Pink, Eminem and Rihanna, Taylor Swift and Rise Against have also been nominated for the brand new trophy.

MTV has said that the pro-social category, in partnership with MTV Act, is designed to "celebrate the powerful intersection of music and social activism, and highlight artists who created music videos with positive messages of self-empowerment or raised awareness of key social issues facing today's youth".

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MTV's president Stephen Friedman said: "During the past year, we've seen a remarkable number of artists use their music to explore deeply personal experiences and issues they were passionate about to create powerful videos that resonated with and inspired millions of their fans."