And in a classic Taylor move, she asked the world’s media not to “speculate” who she’s referring to in the 15 tracks which make Reputation, knowing full well that’s exactly what everyone - including myself - is going to do.

It’s not the hardest of tasks either, as in most cases the references are so blindingly obvious even my cat Dirk would figure them out. And he’s a KATY PERRY fan.

Taylor has banned all interviews ahead of the release, offering fans her own controlled editorial in the form of two special edition magazines, which come with an album, also featuring her own poems and paintings.

The fact they cost £22 each is unlikely to go down well with her millennial fanbase already bemoaning the fact they actually have to buy an album, like we used to. Least they can check out my guide.

Gem's looking for fall guy in the US

SHE has been almost constantly going viral the last few weeks and now GEMMA COLLINS is ready to take her own brand of Brentwood magic across the pond.

The Towie star has revealed she’s hoping to conquer America after getting a call from the team behind popular daytime TV series The WENDY WILLIAMS Show in the wake of her epic but dangerous fall at the BBC Radio 1 Teen Awards last month.