Wireless DJ or a fraud? You be the judge

So, one of my DJ friends on Facebook, Curtis Atchinson, posted a YouTube video on Facebook today of a DJ on day-time TV somewhere in Russia or the Ukraine spinning CDs while a singer performs the backing vocals to a track. If you look closely, there are NO WIRES attaching the Pioneer CD decks to the mixer. Nor is their any electricity going to ANYTHING!

This is just plan fraudulent! It makes Milli Vanilli look like the Rolling Stones. One of the most egregious, fraudulent DJ sets I’ve ever seen with my own two eyes.

Okay, so maybe it’s a day-time TV show. Maybe they didn’t outlets nearby. Maybe some set designer was too concerned about wires that would clutter the front of the set. Really? They couldn’t plug anything in?

We’ll never know if this DJ has any talent whatsoever, but he’ll have a lot of explaining to do when this video takes off virally across the web and his DJ career is ruined, because no one will ever trust that he’s actually playing the music at his gigs.

Of course, she’s lip-syncing too. Fraudulent bliss, for sure.

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Tony Zeoli is a digital media strategist, innovator and entrepreneur. He founded Netmix.com, in 1995, which was considered by Billboard Magazine to be the "innovation and advancement of dance music online." He has innovated as a product manager and information architect in online music, news and fashion. Tony is also founding partner of Digital Strategy Works (netmix-co.netmix.co), a digital strategy and interactive development agency focused on building web, mobile and social products.