The upside of denial

If your experience is anything like mine, you know how seductive denial can be. Denial is the temptress that helps us avoid pain. Denial keeps us in our comfort zone like a warm bath at the end of a long day. Denial creates the sense that defending the status quo is working or that we can go around our problems rather than through them.

But mostly it creates an illusion of safety when the reality is anything but. It works incredibly well–until it doesn’t.

Denial is cunning and baffling. It’s the monster lurking beneath the surface, hiding in the closet and buried in the chatter of our monkey mind.

In a business setting, denial allows us to trumpet our booming customer acquisition statistics, while ignoring the other engagement metrics that are falling apart. It causes us to crow about our rapidly growing e-commerce business, while the reality is that it’s entirely channel shift. It’s the glowing press release, the clever Powerpoint, the rah-rah company-wide meeting or the slick investor presentation that contains all the right buzz-words, when everyone else knows it’s the proverbial lipstick on the pig.

Denial kept Sears from ever really dealing with Home Depot and Lowe’s. It kept Blockbuster and Borders from confronting digital. And on and on.

Too often denial feels like our friend, when in fact it is every inch our enemy.

As David Pell humorously reminds us: “Among the dinosaurs, there were many asteroid deniers.”