How should we apply design to a commercial space? What should be taken into account when creating spaces for brands?

This master’s degree is designed for professionals who wish to acquire a complete knowledge on the field of retail design. However, within retail arena there are many disciplines we will cover you to in which you can develop with the utmost professionalism.

From small-scale and new formats to large-scale design, from boutiques to large multinational brands, we will explain how the differences are applied in each scenario, working directly with brands and briefings and getting great guest juries. Our guest companies are among other World Duty Free, IKEA, Swarovski and Vitra, among others.

Most areas are covered with theory and practice cases. Importance is given to the analysis and study of trends and innovation in the market and society to get a close-up view of the elements in designing a retail space arena (new formats, space, communication, flow, exhibition, virtual aspects, sensory perceptions, etc.). Art and analysis are the basis of any project and the concept and projection of space. We make every effort so students come away with the highest standards and ability to work with the most demanding companies in the market.

Structure

Postgraduate Diploma in Retail Design. Design and Space: Shopping

MODULE 1. GROUP CASE STUDY. STRATEGIC BRANDING

Course introduction and presentation. A journey through the branding world in large spaces.

Case studies.

Practical group work: development of a branded product.

- Practical group work: background and steps for developing a product.

- Practical group work.

- Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.