Sam Adams has introduced its first-ever beer in a can — and it's redesigned the traditional beer can to make it more "effective." Charles Passy and Kelli Grant join the News Hub for a taste.

This transcript has been automatically generated and may not be 100% accurate.

... the the ... if you'd like to try it you probably can assign items but no one really can and certainly not one designed to make it tasty data ... with the cruise we ... tells Passi for MarketWatch and with the deciding Test funds we have Kelli Grant Wilson ... well thank you both for being here ... on the goodness of the state ... so ... missing a suit and sit runway and a slightly different so aam ... what's coming on well Sam Adams wanted to demonstrate they put one million dollars to design this new can they wanted to show that this is what you would look like they put in a traditional key and this is what I would look like if they put it into the new kid ... than you can have ... this sort of extended lip ... and a little bit of difference have ... opened just a slightly different kind of that that area where the opening is ... the whole point is to get more here and more eerie and the more you smell the more you breathe and ... I'm it's good to improve the flavor of the pier and say well Kelly is now a change to gain some idea what's in it so much less ... gothic not ... a place ... to find there's always been a knock against the euro continued ... so it's actually I caught up on our body taste the salt one that everybody on that a testing environmentally friendly to me that's because they use less gasoline and diesel ... to move them across the globe and another selling point is going on twenty think Ella adding to sleep there ... was ... this a comparatively well I will actually say how contrived and its units will need to get a little more here and and I guess that medium proves that it's it's a little hard to tell Sam Adams is a great beer a week in Cali we assign price that you need to test ... both camps at the one in each fist inside I what ... I ... you are going ... to haunt you ... not in some ways this is a marketing gimmick Rite ... on ... the snow on the week and one cents the back of them talking up its marketing gimmick interesting with a million dollars into ... building on the bottom line is a lot of people want sometimes weekend ... it's very inconvenient for lot people that you can call ... this a glass to show you how can you buy for you freaking class it's not safe ... there's been a demand for this I will say I fall I think I fall for the marketing gimmicks having tasted both of them side by side I'm in it ... there is something about it it's it's it's it's a much stronger smell I think on this one in that really brings out ... write ... what ... I like but such is the tears as I have a greater chance of thank you Brian much Kelli Grant Charles Passy ... I'm Simon