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About Us

Hi, my name is Alexandra!

I’m the person behind the Cupcake Babies brand.

Several years ago, I created Éditions 9, a marketing company revolving around publishing of free family guides, one of which Quoi de 9? (loosely translated as What 9?) is about pregnant women and young parents. This was the first guide of this kind in Luxembourg and, naturally, I started getting many comments and questions from moms to be and young parents.

One thing that I noticed, was a question that was asked more often than others – how do we bathe our babies on the go, when not at home, when you don’t have a bathtub, comfortably, without breaking your back?

Being a mother of three children myself, I knew this pain point very well, so I decided to do something about it – and that’s how I got the idea to create an inflatable bath, which can be used almost anywhere, and fit in any type of sink. In addition, I really love cupcakes (I’ve been calling my babies cupcakes ever since they were born) so the idea to make the bath in the form of a cupcake almost naturally came to me.

All our products are easy to maintain and above all, made of top quality baby and environment safe materials. Cupcake Babies products are sold exclusively online at cupcakebabies.eu and in selected stores across several countries.

And if you are looking for original and exclusive products, that are modern, fun and colorful, and that make for a great present – then you will find that Cupcake Babies products might just be what you need.

A Unique and Innovative Brand

Cupcake Babies is a unique brand, built around an entirely new concept that offers fully original products.

When I first created the Cupcake Babies brand, and in particular the Cupcake Bath, my intent was to develop a product that did not exist and that solved a real life problem. And indeed, the easy-to-use, convenient, colorful and fun for babies and parents inflatable cupcake baths have proven to be a great product and is now sold all over Europe, North America and Asia.

Cupcake Babies products have received much praise, have been awarded numerous of awards, have received outstanding reviews and above all, people and kids seem to love how unique, convenient and fun they are. Our products and our innovative concepts have been featured on Vogue, ELLE, Famili, Babywereld, Parents, Bébé Nature,Parole de Mamans and many more.

Our baby baths have won numerous rewards, such as 1st Place Grand Prize ‘des influenceurs ‘Unovers Hygiène’ by Parole de Mamans in France, Best Baby & Toddler Gear Award 2016 in the Gifts and Keepsakes for Baby 2016 category, and many more.

Cupcake Babies is a brand built around an entirely new concept that offers fully original products. Cupcake Babies products are bold, innovative, and practical. All products in our three collections -- Bath Time, Little Gourmet, and Sweet Dreams -- along with our signature Cupcake Babies Baths are fun, original, modern, colorful, easy to maintain and above all, made of top quality baby and environment safe materials. Cupcake Babies products are sold exclusively online at cupcakebabies.eu and in selected stores across several countries.