How publicity in the School
of Arts & Humanities works:
a guide for academics
For more information please see: https://internal.kcl.ac.uk/artshums/academic/publicise

Publicise your news
and events
If you have an event to
publicise, a news story you
would like added to the
department or School website
or any other enquiry regarding
publicity, see the table below on
whom to contact.

What makes the news?
Examples of stories
which are suitable for the
departmental and School
websites include:
• Funding announcements
• Book prizes or launches
• Academic awards
• New appointments
• New research projects
• Publications
• Media appearances
• Overseas visits
• Partnerships and
collaborations

High-profile stories are fed
up to the College’s PR team
by the School Publicity
team for further internal
coverage (including the
Staff ezine and Comment)
and potential external media
coverage.

Print Publicity

Publicise your news &
events to alumni
All contact with alumni
should go through Alumni
& Community Relations.
They can help publicise
events on Alumni Online
(the official alumni website),
promoting in the alumni
enewsletter or InTouch
magazine, and sending
targeted emails or mailings
to your department’s
alumni. To find out more
about existing events,
maintaining communication
with your alumni or running
a new activity please
contact: alumoff@kcl.ac.uk

The PR team manage all
interaction with the media on
behalf of the College.
Anna Mitchell is PR
Manager (Arts & Sciences):
anna.i.mitchell@kcl.ac.uk

Media appearances
You should let the PR team
know about upcoming
media appearances so that
they can be included in the
College’s media coverage. If
you want advice, guidance
or some top tips ahead of
giving media interviews,
the PR team will be happy
to help.

Directory of Experts
The PR team receive
dozens of calls every day
from media organisations
seeking expert comment
on issues making the news.
Make sure they know about
your areas of expertise by
registering on the Directory
of Experts: https://
www.kcl.ac.uk/depsta/
ppro/experts
Training
The PR team run coaching
sessions on media
interviews. Sessions cover
preparation for going
on air, how to condense
your research into pithy,
accessible material and how
to deal with contentious
questioning. For more
information contact:
pr@kcl.ac.uk
Issues management
When something serious
or controversial happens
that has the potential to,
or already has, hit the
headlines, you can turn to
the PR team for advice.
Your PR Manager will
work with you to manage
the issue and if necessary
discuss and plan a strategy.

Publicising your
research
Through the media
If you would like advice
on whether your research
would be of interest to a
more general audience,
please contact Anna
Mitchell, PR Manager (Arts
& Sciences).
The Research Portal
The Research Portal
showcases the breadth
and diversity of King’s
research to the world and
will be used for information
gathering and submission
for REF 2014. It is therefore
very important that every
staff member’s research
profile is kept up-to-date
and accurate. To update
your profile please go to:
https://internal.kcl.ac.uk/
artshums/academic/
research/pure.aspx
Developing research impact
To discuss how you can
promote and develop
the impact of your
research (in particular
to locate the impact of
your research within the
RCUK and HEFCE
impact agendas) please
contact: Dr Peter O’Neill,
peter.o’neill@kcl.ac.uk

Public Engagement
The Public Engagement
team can provide advice in
how to communicate your
work to the general public
and get your research into a
wider arena. The team have
many links with external
partners including the
Cheltenham Festivals and
also have a number of grants
available to support public
engagement work. To find
out more please contact:
pe@kcl.ac.uk
Arts & Humanities Festival
The Arts & Humanities
Festival celebrates and
disseminates the work
taking place in departments
and research centres in
the School and provides
an opportunity for
collaboration. It aims to
showcase research with
an emphasis on practical
applications and public
engagement. If you would
like to find out more or
get involved in this year’s
Festival in October please
contact: ahri@kcl.ac.uk
Social media
The School Publicity team
can provide advice and
guidance on the use of social
media to publicise your
work including the use of
blogging, social networking,
community sites and
podcasts. Please contact:
arts-hums@kcl.ac.uk

How marketing in the
School works
If you need help in
promoting your courses
to prospective students,
or marketing advice
when setting up a new
programme, please contact
Sarah Bรถttcher (Senior
Marketing Officer, sarah.
boettcher@kcl.ac.uk).
There are many ways in
which you can get involved
with marketing initiatives:
UK schools liaison,
conversion campaigns,
subject webinars, open days
and recruitment events.
The School Marketing team
also represent the School
of Arts & Humanities on
recruitment trips.

Travelling abroad
Please let us know if you are
travelling abroad on College
business as there may be a
marketing opportunity such
as meeting international
offer holders or giving a
talk in your subject. Please
email: arts-hums@kcl.ac.uk
Alumni & Community
Relations
The College has over
25,000 alumni living
overseas with many active
branches and communities
in countries around the
world. Alumni are always
keen to meet up with
travelling academics so if
you are travelling abroad
on College business and
you have some spare time
in your schedule, do let
the Alumni & Community
Relations know:
alumoff@kcl.ac.uk

The School Publicity
team
This guide is produced by
the School Publicity team.
Sophie Smith (Publicity
Co-ordinator, sophie.
smith@kcl.ac.uk) and
Tom Crookston (Project
Officer, tom.crookston@
kcl.ac.uk) seek to publicise
the activities of the
School in an effective
and coordinated manner
through working with
individual departments,
and, for example, the
PR team, the Public
Engagement team and
Alumni & Community
Relations. They provide
training, advice and
guidance for staff in
order to support their
communication work
including the departmental
websites. More information
is available at: https://
internal.kcl.ac.uk/artshums/
academic/publicise