Ahead of the predicted Mayan apocalypse tomorrow, many survival shops, restaurants, hotels and other businesses are raking in the profits. Even though December 21 is nothing more than the end of the Mayan calendar and the start of a new one, companies are capitalizing on the disaster craze.

Ready To Go Survival says there has been a major uptick in sales in their survival packs, which include a gas mask, duct tape, matches, ammonia inhalants, water purification tablets and ready-to-eat meals in prices ranging from about $210 up to $700.

The survival site FirstAidGlobal.com reports a 400 percent increase in sales of their pandemic survival kit. The company sold hundreds of Smoke Escape Hoods and about 140 emergency preparedness backpacks, mostly to customers in Southern California, in the past week.

Hotels are cashing in as well. The Waverton near Chicago says they will “be celebrating like there is no tomorrow” and is offering a deal on December 21 to stay an extra night (e.g., after the world ends) for 50 percent off the normal rate. The Curtis Hotel in Denver is offering a deal called “Party Like There’s No To-Maya” where you can rent an entire floor of the hotel for $12,021 — suggesting that money is no option.