Orrin Woodward

Former Guinness World Record Holder for largest book signing ever, Orrin Woodward is a NY Times bestselling author of And Justice For All along with RESOLVED & coauthor of LeaderShift and Launching a Leadership Revolution. His books have sold over one million copies in the financial, leadership and liberty fields. RESOLVED: 13 Resolutions For LIFE made the Top 100 All-Time Best Leadership Books and the 13 Resolutions are the framework for the top selling Mental Fitness Challenge personal development program.

Orrin made the Top 20 Inc. Magazine Leadership list & has co-founded two multi-million dollar leadership companies. Currently, he serves as the Chairman of the Board of the LIFE. He has a B.S. degree from GMI-EMI (now Kettering University) in manufacturing systems engineering. He holds four U.S. patents, and won an exclusive National Technical Benchmarking Award.

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Great Leaders Change the Game

Posted by Orrin Woodward on May 29, 2013

The best leaders change the rules of the game; consequently, changing the game itself. So many think it takes money to make money, but that isn’t the case. In reality, what it takes are ideas disciplined by knowledge, experience, and leadership. My high school wrestling coaches taught me a fundamental principle of life – never wrestle another person’s game. In other words, if I wrestled someone who was good at the single-leg takedown, I would quickly tie him up and beat him with a bear-hug. The key, then, is to find your strengths and make the competitors wrestle your game.

For instance, Amazon’s Jeff Bezos changed the rules of book-selling by going to an internet-only model, eschewing stores, massive overhead, etc. This radically changed the rules of the game, giving Bezos a major competitive advantage over his competitors. Despite not having the same level of upfront capital, profits, or experience, Amazon changed the nature of the book business, satisifying millions of customers and making Bezos wealthy. Interestingly, it was just an idea – a metaphysical concept – that Bezos had the courage of his convictions to pursue that changed everything in the book field.

Since everyone reading this has a brain capable of ideas, the question is: do you have the courage to use it to outthink, outwork, and out-lead the competition? If you do, then you will be a champion of champions. In essence, there are two roads before you. One is a path of leadership and building the path to your dreams. The second is a path of non-leadership and surrendering your dreams for the bread crumbs of life.

LIFE Leadership teaches people how to take the first road. Leadership isn’t easy and I will never say it is, but then again struggling everyday from the effects of non-leadership is much more difficult longterm. The leadership road has been one of the greatest experiences of my life, revealing me to me, and teaching me where I need to grow and change. I have never regretted the journey nor will you if you have the courage to finish what you start. 🙂

Tina Abernathysaid

Thanks for everything you and Laurie do! Thinking….acting…keeping score…and being grateful for the opportunity to be a part of the LIFE organization that is changing lives through leadership in our lifetime!!!

Orrin, I thank YOU for having the courage to change the game, starting with Team approach, a fair and transparent compensation program, creating a culture of service over ego, branching out with the PC to launch a business with products priced to market, 1:1 ratio on dollars to pv with subscriptions and cds, and above all, a leadership team that is actively leading in the field. Thank you for using the LIFE Leadership single-leg takedown against an entire industry!

Don Schultz, Team VIP Phalanxsaid

Thank you Orrin for the great challenge. I was especially challenged by the following statement:

“Since everyone reading this has a brain capable of ideas, the question is: do you have the courage to use it to outthink, outwork, and out-lead the competition? If you do, then you will be a champion of champions. In essence, there are two roads before you. One is a path of leadership and building the path to your dreams. The second is a path of non-leadership and surrendering your dreams for the bread crumbs of life.”

I/We will not settle for “the bread crumbs of life”!

Looking forward to seeing you here in Wichita on June 7.

Scott Staleysaid

Lene Jytte Hansensaid

WOW – GREAT points!!! As I see it – there is only one option – The Leadership Road! Thank’s Orrin. Your articles – and books gives me courage to continue “the struggle”. I’m VERY GRATEFUL.
Lene
Denmark

Jason Damessaid

Hey Orrin I loved the Interview you had a couple days ago on the radio program!! I love how you are so good with people that even when they make digs at you.. you laugh and and stay to the point.. I guess thats why your one of the top Leadership Professionals 🙂 Thanks again for all of the insight!!!

Orrin Woodwardsaid

Jason, Jan Mickelson was a great (and intelligent) guy and I thoroughly enjoyed the interview. It’s easy to laugh at yourself when you take what you do seriously but not yourself too seriously. 🙂 thanks, Orrin