Keyword Research

Keyword research used to be a real task for me; my problem was where to start. Keyword discovery tools treat keywords like orphans and give little or no clue as to how they relate to one another or how the content they target fits into the overall information architecture of a site. Ask the client and he will wax lyrically about processes, using industry specific jargon, rather tha...

I've been coming across keyword research posts now and then and decided to make up an extended list of the tools which appeared particularly useful for me. 1) Google Adwords Tool for keyword suggestions (well, this one is used by everyone here, so it does not require a long explanation) - I always h...

Recruitment websites are full of constantly evolving, fresh content in the shape of new vacancies. The big UK recruitment agencies (not to be confused with “jobs boards”) can have as many as 1000 jobs at any one time live on the site. Better still, there’s always a few new jobs posted every time the site gets crawled. So how do you take advantage of the traffic generati...

I promised Gabriel to come up with the article and so here it is. I decided to share with SEOMoz members my technique to catch up the targeted Long Tail. I used to work in the celebrity niche promoting an entertainment ecommerce site and that's where blogging was one of the most effective solutions to build the brand and generate both tra...

As most of you likely know, Yahoo stopped updating Overture's inventory data in January 2007. Besides the issues this may cause for those relying on it for research on seasonal terms (that boxingdayspecials.com buy isn't looking so hot anymore, huh?), it means that search marketers have at best outdated information in the volume of searches carried out for a given keyword in a given mon...

It turns out, I managed to learn something extremely valuable about SEO back when I was in high school. Which is odd, given that I graduated in 1991. It was my senior year, all my friends had been in the class of 1990, and I was taken suddenly by an uncharacteristic desire to make my mark on my small rural high school. After toying briefly with the prospect of toil...

Most SEOs are hard-set on chasing the “head keywords” -- the very popular ones. Others are starting to pay more attention to the long tail. Now, how many are actually pursuing the invisible long tail? “At Google's Universal Search announcement,...

An essential component of any SEO campaign is picking the right keywords. Unfortunately, many people don’t really understand the concepts behind picking keywords. I’ve seen many people, even so-called SEO experts, who think it’s just a matter of coming up with a few randomly-chosen phrases relevant to the page subject. Nothing could be further from the truth....

Introduction When told that writing for the Web is different to writing for print publications, the understandable reaction of many journalists is that it shouldn’t make any difference; we’re writing for people, not machines, they say. But there is a need to write differently for the Web and the reasons for this are quite simple: the ...

Use your server or analytics search logs to find what people are looking for once on your site.The keywords used to search within your site or narrowed with search filters (by price, brand etc.) are a gold mine of fresh terms and phrases that can be used within your content and links to attract those users. Track what your visitors search for on your site, see which filt...

What's the difference between a fortune teller and a search marketer? No really, what's the difference? The funny hat? Both rely on a keen understanding of the customer and the environment -- and for search marketing, it all starts with the keyword. Note: This post is a way to introduce traditional copywriters to writing with Search in mind. It follows my pr...

Probably the most famous, and most used, keyword research tool is Overture's Keyword Selector Tool. (Which, despite recent reports and confusion about it's demise, is going to stay online.) I've heard some people say it...