Amazon is working on a platform for interactive VR experiences

Amazon is looking for a software development manager to lead its VR team in this effort. The listing mentions that the ecommerce and media giant is interested in going beyond passive 2D content, so it’ll be interesting to see what the company has up its sleeve.

Netflix and Hulu have plans for apps for watching their video content on VR headsets, but it doesn’t seem like Amazon is looking to merely follow their lead. Instead, it seems like the company is gearing up to deliver the next generation of content.

That makes sense to me. After seeing for myself what sort of experiences the HTC Vive is capable of delivering, it’s clear to me that VR will play a major role in entertainment. And as our own Ben Woods noted, unlike 3D TV, the virtual reality trend is about ushering in devices not only for content consumption, but also content creation — crucial for the technology to last beyond a single season.