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Then, she crafted 10 distinct online male personae to understand the dos and don’ts of the digital dating game—in this case, that of JDate, which caters to Jewish singles.

She switched teams, allowing herself to study her female competitors through the eyes of a man.

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“For them, pictures come first, because they’re so visual, and for good adaptive reason,” says Helen Fisher, a biological anthropologist and Match.com’s chief scientific adviser.After their first date, she asked if Andrew wanted to come see her barn and her apartment. Six months into their relationship, Andrew is proof that a little moxie goes a long way. If You Got It, Flaunt It Christian Rudder, co-founder Ok Cupid.com, is brutally honest.