IFCD/FICD geometric logotype system

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This design for UNSECO’s International Festival of Cultural Diversity uses diversity as the central theme.

The identity is agile. Its flexible graphic language will translate well in any setting, and it will feel accessible to everyone.

By designing a system which includes numerous possible applications of interchangeable color and shape, diverse audiences can feel ownership of their variation.

Abstracting the acronym (IFCD or FICD) creates shapes reinforce the idea of diversity in form. The shapes are created to move around and over each other. This interaction allows user personalization and acts as a visual metaphor for cultural exchange.