Acknowledging that coffee is consumed in nine of 10 homes in the United States, a Minnesota high school football coach has based a fundraising campaign for his program around specialty fresh-roasted coffee.

Working with a private fundraising company, the Lakeville (Minn.) North High School team is offering 12-ounce bags of “Panther Brew” to fans for $15 each. From coach Brian Vossen:

The program is quite simple. Supporters are asked to buy 12 oz bags of premium, fresh roasted coffee at $15 per bag, with a significant portion of each bag’s proceeds going directly to our football program. This coffee comes in various roasts and flavors (Dark French Roast, Costa Rican Medium Roast, Breakfast Blend, Decaf, Hazelnut, and Vanilla), and its quality is difficult to surpass, as it will be “fresh roasted” just days before it lands on your doorstep.