With 43 million lonely hearts signed up for the online dating service True Beginnings, its pending bankruptcy sale to Plenty of Fish could compromise plenty of privacy, according to Texas Attorney General Greg Abbott.

The attorney general's office has filed an objection to the proposed sale in U.S. bankruptcy court for the eastern district of Texas in Sherman.

Under a court-approved asset purchase agreement, Canada-based Plenty of Fish, a competing dating service, has agreed to pay $700,000 for True Beginnings' assets, including its customer files, according to Abbott's objection filed Oct. 9.

Of True Beginnings' 43.44 million total customers, 2.6 million are from Texas, the objection states.

A hearing on the attorney general's objection is scheduled for Oct. 25 in the Plano bankruptcy court, according to a news release from Abbott's office.

"At a time when privacy is an issue of grave concern to so many, we are taking legal action to prevent an online dating service from selling more than 2 million Texans' personal information without their consent," the release said. "The proper course is for True.com and its bankruptcy trustee to seek the customers' permission before selling their private information to a third party – and that's exactly what our legal action asks the bankruptcy court to require before the case proceeds."

The asset purchase agreement contains no provision for notifying customers of the potential sale and transfer of customers' personal information, the objection states.

To protect consumers' privacy, the court should require that customers be notified of the sale and that the sale include an opt-in feature, which is generally more restrictive than its opt-out counterpart, the objection states.

In the objection document, the attorney general requested this specific opt-in language be included in a notice sent to all customers:

"By order of the ... court, all of the assets of True.com, including all of the personal information that you as a member have provided to True.com, will be transferred to a Canadian online dating company, Plentyoffish.com, conditioned on your express consent by clicking the key below to affirmatively opt-into this transfer. If you do not opt-in by (insert date), then all of your personal information and your complete file will be destroyed by True.com. The decision to opt-in is an important one that should be carefully considered."

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