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Advertisement techniques

Banner advertising is the oldest and still the most popular form of advertising
on the Internet. We place only few adverts on our pages to increase the
interest of our visitors. All adverts are placed in the queue and (except
special circumstances) randomly chosen to display on the page. Due to the big
traffic on our site we can provide this way huge visibility and do not
discourage.

Our site has, on average, over 250,000 page views a day, however this varies
between 150,000 up to and over 400,000 a day. Some of our pages contain adverts,
some of them not. If you wish your advert to appear on a specific page � please
let us know and we will see if it is possible. We can place an image (e.g. jpg,
gif, etc.) or a flash banner.

You can check our page statistics, just send us request and we will let you see it. It may help you to choose one of the options below.

If you order a banner or text advert � you will be given a special page address,
which will display number of views per day.

Advertising prices

Standard Banner (468x60 pixels) ****

Advert format

Cost metrics

Price

Graphic Banner

CPM*

£0.40 per thousand impressions

week**

£25

specific day/time***

£1-£10 per hour

Deep Link^*

week

£10 per advert (min. 2)

Future Events^*

weekly

£20

*Per impression - You pay £0.0004 for each display of the banner. However, you can
cap the number of times your advert is displayed per day or per month. For
example, you can request to display no more than 1000 times a day. This allows
you to control your budget, so you do not spend too much.

**Fixed fee � You pay a fixed fee (£25 a week ) and we display your banner as many times as it
is randomly drawn from our banner pool. It may be less than in �Per
impression� or more, but once again, you control your budget. You can of course
purchase more than one block, increasing visibility of your advert.

***Exclusive time � you may request some specific time for your advert
exclusively. For example you may request your banner to display on the 17th
April for the whole day, or every day between 1PM and 2PM, or just once between
12PM and 3PM. The price is per hour and it is guaranteed that no other adverts
than yours will be displayed at this time. The price has to be negotiated
individually and varies between £1 and £10 per hour. As you might have guessed,
displaying your banner when we publish results from Blackpool will be more
expensive than a one Wednesday in a week when nothing important had happened.

**** We also offer other formats, like leaderboard (large banner on top of the page), middle box (between final and semi-final),
vertical box (In the left side, instead of some google adverts). If you are interested in prices for them, please contact us directly.
They are usually 50% to 100% dearer than standard banner.

In all the banner adverts you can also restrict when your advert will appear. For example you may
wish that your advert appears only on a certain language version of the site or if your
potential customer is coming from specified country. In the latter case advert will appear if
person is coming for example from Germany.

^*Deep links

these adverts are displayed in a form of a short text, small image and a link
to any area on your website. They are ment to point to the specific product
page or a section of your website e.g. to the used dresses sale or to the
accessories section. These adverts show on the right hand side on the results
page. Five adverts are drawn randomly from a pool of available adverts; it is
very similar to the technique we use to display graphic ads. They are less
'aggressive' than graphic banners and therefore less obvious to click but,
being text-based, they more customer-friendly and appear as a part of the page.

^*Future events

these adverts are designed for Competitions or Special Events advertising. The
short description is placed in the Future Events section on the main Home page and the link leads to
a mini-page where all the basic/short information about the event are shown.
See competition adverts info and
special events adverts info for detailed description.

Banner Design prices

We can use your own banners, images etc for the advertising campaing. However,
we can design a graphic banner for you. Such graphics often increase the
customer satisfaction and are common advertising techniques. Below are the
prices.

Banner Design

Price

jpeg (still)*

£30

Flash (animated)**

£50

Flash (expandable)***

£100

*simple jpeg - you pay for the still (unmoving) design of the clickable
banner.

**Flash - animated graphics in Flash Macromedia. We can use our own ideas or we
can use your own images.

*** Expandable Flash

these animated graphics are built in Flash Macromedia and they expand when
the customer hovers over with the mouse cursor. Each banner contains a 'x' in
the corner, so the customer can close (minimise) it. The banner displays
over the normal content