Global advertising industry has witnessed often changing dynamics of consumer demand and the way advertising is driving the sales. Constantly evolving competition in food & beverages industry needs effective advertising and marketing techniques. Food & beverages industry in emerging economy has witnessed a trend of becoming highly organized. Table tents are way of communicating new and existing product offerings with customers, which are self-explanatory and guide the consumer on detailed services offered by businesses. Table tents are made of cardboard, wood, plastic and other materials. Table tents are used in libraries, restaurants, coffee and tea cafes, wine shops, airport waiting halls etc. Growing importance for advertising in restaurants, coffee & tea cafes and other places is expected to drive the table tents demand.

Table Tents: Market Dynamics

Table tents are an effective way of communicating product and service offerings of a business. Increasing use of table tents in new applications like academic institutions is driving the growing demand for table tents. The consolidating and organizing trend in food & beverages is majorly driving the table tents market. The increasing number of multi-cuisine restaurant chains are demanding an effective solution to communicate their product offerings, added services and differentiation added over their competitors without the help of servers (restaurant staff) in less time and less cost. Table tents are serving this demand effectively and optimally. Table tents are manufactured by plastic converters or wooden work craftsman or paper and paperboard manufacturers. The market consists of both organized and unorganized market players. The market is dominated by small & medium scale manufacturers. The market is anticipated to witness a growing consolidation trend and new entry of manufacturers. Increasing labour cost and operations overheads in food & beverages retail chains is expected to drive the table tents market. Increasing per-capita disposable income and growing penetration of retail multinational food chains in tier-1 and tier-2 cities of emerging economies is expected to drive the demand for table tents. Overall the table tents market is expected to expand at a lucrative compound annual growth rate (CAGR) during the forecast period.

Acrylic and wooden table tents segments by material type is expected to offer a lucrative market opportunity for table tents market players. Restaurants is expected to dominate the overall market by end use. Library segment is anticipated to grow at a high CAGR during the forecast period.

Table Tents Market: Regional outlook

Table tents market has been segmented on the basis of region into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific Excluding Japan (APEJ), Middle East & Africa (MEA), and Japan. North America is expected to dominate the overall global table tents market. This is due to United States dominating food & beverages retail chains market. Western Europe is expected to stand at second place by table tents market. France, Germany & U.K are major contributors in Western Europe. China, India, ASEAN, Singapore and Australia & New Zealand is driving the APEJ table tents market. Japan table tents market is anticipated to expand at a low CAGR due to its stagnated demand for food & beverages.