Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!

In order to curate content, you first need to find it. The Internet is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner.

If you want to be a content marketing ninja, you need to have a system that streamlines your curation process so you spend minutes vs. hours curating and sharing your content your audience is hungry for.

In order to curate content, you first need to find it. The Internet is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner.

If you want to be a content marketing ninja, you need to have a system that streamlines your curation process so you spend minutes vs. hours curating and sharing your content your audience is hungry for.

On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 times a week. With some 2.1 billion smartphones now in use, it’s only natural that marketers would try to appeal to mobile-attentive consumers with personalized geolocation targeting and content localization.

Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.

This shift to marketing in house is even more remarkable considering the report also shows overall spending on digital marketing is going UP.The shift in North America is a little higher — 28 percent. The association describes this trend as “alarming” (if you work for an agency) but stops short of fully explaining why. They say that more agency work is focusing on innovation and specialized tasks but don’t really say why more companies are bringing work in-house. A lot more....

Spellbinding scenes captured by adventure seekers and even wildlife madeGoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those videos, like those from the perspective of a dolphin swimming alongside his pod or a dude jumping from a tall building, will soon be at marketers' fingertips via a platform dubbed GoPro Licensing.

"We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," said Adam Dornbusch, head of programming at GoPro, which just began taking marketers' applications via its online portal....

All eyes are on video today as more and more consumers tune into online video content. A stunning 300 hours of video are uploaded to YouTube every minute for its more than 1 billion users to enjoy. And the explosion of social video platforms like Vine and Vimeo are offering even more places to view these videos. According to the IAB, 25% of all Americans watch digital video, with Millennial women driving its rapid growth. Marketers know that video is useful because it elevates storytelling beyond the basic narrative and provides a vehicle for delivering compelling content to Millennials, who tend to disregard advertising. Since video matters so much to Millennial women, it needs to matter to social media marketing experts trying to reach this important audience. To help brand marketers create video content that appeals to these young women, MediaPost.com examined Millennial women’s views on video from its recent “What Women Watch” report and shared their video highlights.

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business. But what kind of marketing software, dashboards and publishing tools are the social media manager gurus actually using to juggle these multiple accounts?

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.

Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.

Before creating a YouTube channel or videos, you must have a strategy! This strategy is, of course, heavily based upon a solid video content calendar that aligns with company goals. Once your strategy has been developed, you can launch a new channel or optimize an existing channel. Here are the steps you need to take to optimize your YouTube channel.

Pinterest is a growing social network that can no longer be overlooked, and more brands are recognizing that. Several brands such as Nordstrom and Buzz Feed use Pinterest to get more exposure. Buzz Feed said that compared to the other social networks, Pinterest was its second best traffic referrer. Although Buzz Feed has over 300,000 Pinterest followers, it also has over 600,000 Google+ followers, two million Twitter followers, 4.5 million Facebook likes, and five million YouTube subscribers. With all of those numbers, Pinterest ended up getting the second most traffic amongst all of those social networks.

Both content marketing and native advertising have received a lot of buzz. Yet many brands don’t understand the differences in efficacy between these two marketing methods. Fortunately, a recent research-based report by Fractl and Moz examined the effectiveness of content marketing compared to native advertising. By analyzing this report, along with cost data from 100 leading publishers and native advertising cost data from nearly 500 digital publishers, MarketingLand.com determined that content marketing is king. Discover the five reasons why content marketing reigns supreme.

When search engines first revolutionized the Internet by indexing web pages and making it easier for people to find content by subject, those at the forefront of the industry quickly realized the value of maximizing their visibility through these search engines.

They surmised that a few identifiable criteria were used by the algorithms to understand websites and match them with searchers. Thus began the rise of ‘blackhat’ SEO tactics, such as keyword stuffing and backlinking.

The psychology of the consumer has been changing, however. Consumers are more sophisticated and better at inputting queries that help them quickly find what they are looking for. They are less likely to sift through second and third pages of results, especially on mobile devices.

As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.

When your content helps people pass along helpful or interesting information to their own connections, they become more likely to share it. As with the other aspects of customer psychology, the driving point behind these users is value.

There's been exponential growth in women taking the initiative in business in the UK but this is not matched elsewhere. Slower growth rates are recorded in other Western European countries, with France being the most closely matched, but only accounting for a 17% growth rate. Germany, however, has witnessed a decline in women starting out in business for themselves, with a 2% decrease in women pursuing start-ups.

With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.