Glaceau Pop-up store PR

We followed the Glaceau vitamin water press quite a lot – they’ve had a successful PR drive – dropping all the fridges and product at agency’s and also active Twitterer’s offices with quite a lot of buzz generated from that alone.

We found the copy on each bottle quite funny, like this one:

paper jams, computer crashes, lifeless board meetings…whoosh!!
this vitamin supercharge will have you ready to fly in and save the day. (as a rule: resist urges to run around in any sort of cape, mask or tights combo).