Posts tagged “Dole”

I think a lot of us on the sustainable food side of the table are completely and utterly wrong about Monsanto. And even wronger about their responsibility in the GMO battles that are going on right now. Now, before you lose your shit, I have to ask you to calm the hell down and hear me out.

I am not saying Monsanto is all rainbows and unicorns. In fact, they have a long history of not awesome. But, thanks to Romney, of all people, that past is past. And, really, it is past. Their entire business model has changed from top to bottom. Bringing it up, still, as an argument for why we should all hate them is like condemning a smoker who quit cold turkey 10 years ago. You actually herald the smoker for changing his ways and yet Monsanto keeps on getting bashed for something they no longer do.

It may make you feel better to have yet another reason to hate them but it’s turned them into a straw man and hating them that actually contributes nothing to the discourse at hand. And I think it distracts us from the real problem.

Now, because I know you and know that you’ve decided I’ve been brainwashed, I’m gonna tell you this: I am not going to start eating GMOs. In fact, if anything, the trip to Monsanto has made me more committed to eating out of my backyard (which means, boo! no more Fresca for me, which I’ll explain later). What I am saying is that I think we’re all working off some outdated and occasionally out-of-whack ideas. And, frankly, I don’t think it is doing “our side” any good because, well, we sound a bit like the Fox News anchors sound to us: wrong to the point of sounding slightly insane to the other side.

Here’s what you need to know: the mainstream media reporting about GMOs and Monsanto is definitely biased and, in many cases, flat out wrong. My first experience with this was when CBS reported that GMO grass killed a herd of cows. It was actually hybrid grass, not GMO grass. WTF? Then there was the widely reported story about rats and cancer that exploded on Twitter because of the scaryass pictures of mice with gigantic tumors. The science of the study was bunk. Again, WTF? Then, horrifyingly to me because I thought they were a rigorous news outfit, Reuter’s reported on a paper that suggested pesticide use was increasing because of GMOs, without, apparently, doing any due diligence on the study, which again turned out to be drawn from bunk science.

It is beyond frustrating, really, if you are trying to honestly figure out what the hell is going on. And honestly, I am beginning to believe that I am never going to actually find out the truth. Because even truthful reporting is presented in such a ridiculously biased way that it can be hard to walk away with a clear understanding of what is really going on.

But here’s one thing I do now know: Monsanto isn’t out to “dominate the food supply” in any way different than Apple is out to “dominate the mobile phone market” or I, at RIA, am out to “dominate the restaurant marketing market.” Monsanto is a business and as a business their job is to make products people want to buy and then try and see how many people they can get to buy them. Like Apple, they’re doing a good job. Or I should say like Intel because the reason there is so much market penetration for GMOs is not because Monsanto is a colossus, but because Monsanto sells their technology to other seed companies in the same way Intel sells their technology to computer companies. GMO is like the microprocessor of seeds.

From a business perspective, it is bloody genius.

Does that mean you have to like what they are selling? No. But just because you don’t like it doesn’t mean it isn’t really, really smart.

And here’s the thing: the farmers, their customers, do like it. That’s a key point we need to remember. People are happily buying Monsanto’s products (by the way, those products are proudly labeled GMOs). Monsanto just sells them. So, if you are keeping track here, at this point in the blog, it is the farmers that are “the problem” because they are creating the demand.

But I am not going to stop there. You likely already realized that the farmers are actually selling their (also labeled as GMOs) products to someone, too. And those buyers, by buying the GMO products, are telling the farmers that it is OK to plant GMOs. So, again, keeping track, the blame moves yet another step away from Monsanto. Right now, it is really PepsiCo, Dole, General Mills, Nestlé or Kraft Foods (etc.) that are next in line to shoulder the blame because they are creating the demand that let’s the farmers know GMOs are OK.

(And, if you are keeping track, you’ve already figured out that the point where the products lose the GMO label is when they leave PepsiCo, Dole, General Mills, Nestlé and Kraft Foods and travel to your food store. Which means, they’re the ones to whom you should be directing your label rage, folks. Don’t pack a lunch with Oreos in it if you are planning to attend your local, neighborhood Occupy Monsanto protest.)

Of course, and I think you already figured this out too, PepsiCo, Dole, General Mills, Nestlé and Kraft Foods all sell to someone, who is creating demand for their products. That someone is actually the end-use consumer. That someone is, well, me, for one. So, it follows that, as the originator of demand, me and others like me, actually are the epicenter of blame. By buying products, we are the ones who sends the demand notice that ripples up the supply chain to Monsanto’s seeds.

And if you think about it, you know this already, that means you, too.

Which brings me back to my Fresca.

I don’t have air conditioning in my house and I work at home so, this past summer I nearly melted like the Wicked Witch of the West. It was awful and somehow, even though I don’t drink soda as a rule, at some point during the summer, in the blisteringly muggy death-like atmosphere that was my house, I decided that it was Fresca that would be my salvation. And it was. Delightfully so. God knows how that came to pass but it did and, as the summer wore on, I drank what I believe might be a small ocean’s worth of Fresca. At least a large lake’s worth.

It seemed innocent enough — I was just trying to stay cool. But really, in buying that Fresca, what I was doing was perpetuating a food system I demand is horrendous. What a clueless idiot.

You see, every time I buy salad dressing because I am lazy or buy an apple fritter at Starbucks because I need some comfort, I am telling Monsanto, loud and clear, to sell more GMO seeds. We all do the same thing. The commodity milk in a latte, the soy everyone thinks is so good for them, the takeout Chinese and the fun “Boo!” cookies at the local bakery, the Doritos and Pirate’s Booty, the Powerbars and the Potbelly or Subway — it’s likely all GMOs.

You don’t need a label. You already know that 95+ percent of the corn grown in America is GMO. And you know that corn is in just about everything. So, screaming for a label is just noise because you are still buying the products you know, if you take two seconds to think about it, contain GMOs.

A label isn’t going to change anything. And fighting for a label when you’ve got a Starbucks in your hand is blaming someone/something else for a problem you help create.

You see, the problem is all crap you are buying that you actually don’t believe in but which tells the companies they’re selling the right thing.

You really don’t need a label. You need to start thinking.

And to be honest, I don’t think any of us are thinking. We’ve signed the petition and decried what we demand is “hidden from us,” without admitting that, frankly, unless we are buying organic, we actually know we are buying GMOs. We curse Monsanto for lobbying to kill the labeling law, even though it is within their rights and is best for their stockholders that they do so.

That’s right, lobbying to stop labeling is them doing their jobs. If you don’t like it, you need to work to change the lobbying laws, not get mad at a company taking legal advantage of them. That’s like getting mad at the gun makers when some whackjob goes postal.

And think about it: no amount of screaming is going to stop the folks at Monsanto from doing what they are supposed to do when they go to work each day — producing a product that you ultimately support, even if you say you don’t.

And this is the thing, we’re the ones who are doing the wrong thing: when we leave the Occupy Monsanto meeting, pumped up and ready for a fight, and we stop by Whole Foods to get a snack and we actively ignore the fact that it is likely laced with GMOs if it isn’t labeled organic. We fall for the “All Natural” label, which has no government oversight whatsoever and actually means nothing. We disconnect ourselves from the reality of the Frappuccino (you can make a delicious Frappucino-y thing with coffee, cold milk and honey — you don’t have to be deprived your frappufreakingcino!) and ignore the power of our own dollars to make a change.

It’s bloody well stupid.

And the first person with whom I lay blame is myself. I realize that what I really need to Occupy is my own kitchen — because I am a source of the problem.

Here’s the thing I learned from visiting Monsanto — they’re a bunch of people just doing their jobs and to be honest, they believe in what they are doing. They are excited by the possibilities and feel like they are contributing to the greater good of society. Really. They are super concerned about helping American’s reduce trans fats in their diets and have a nutritionist on-staff who seemed genuinely and sincerely concerned about how well-intentioned but wrong-headed food choices and policies end up distracting society from the end-game: more healthy food in more people’s bodies.

And before you wonder if they genetically modified our brains while we were there, I’ll be honest I was surprised at how little “persuading” they actually did do. As a point in fact, when I told our host, Gary Barton, that I thought the organics vs. gmo nutrient study was misleading because the statistical model was biased, he didn’t argue with me — he just looked sad. At no point did they try to change my opinion, on the contrary, they were eager to find out what it was. They were excited we were there and willing to talk and they wanted to understand why the hell everyone hates them so much. They believe what they are doing is good for us, good for the environment, and the right thing to do — why doesn’t everyone see that?

You may not agree with them. But you can’t go to their headquarters, spend a day all up in their faces, demanding answers, and walk away thinking they are all plotting to kill us with scary ass evil intentions.

No, you walk away thinking that maybe you only have half the story. You walk away and jump on your computer and start Googling “Monsanto Monarch Butterflies” and “Monsanto Chapati Wheat” and “Monsanto Cancer” and you begin to realize that the reporting is so conflicting and so biased and, often, so ridiculous that, likely, we’ll never know who is right.

But I do know who is wrong: it’s the folks who blame Monsanto for selling (labeled) seeds to farmers who grow crops which they sell (labeled) to food manufacturers who make products (not labeled) they are actually buying. The folks who are too clouded by their own ignorant rage about transparency (she wrote, pointing finger at self) that they fail to take a few moments to realize that nearly every single food product that is sold in any sort of package with any sort of label is 99% sure to be GMO, even if the label doesn’t say “yo, GMOs inside” — and that when they buy those products, they are creating demand for the very thing they think they are outraged about.

Me: I’ve got 18 more cans of Fresca in the house. In the last 24 hours, I’ve called upon my CostCo-size bottle of worchestershire, Kikkomen soy sauce and my beloved sriracha. I don’t think the Fresca has any GMOs, only because I don’t think there are any agricultural products in there whatsoever, it’s all a bunch of gross made-up chemicals, but the rest of it surely does.

I know this — I just need to make sure I remember it when I run out. And I need to choose to buy something different.

My next meal, I already decided, is in fact to Occupy My Own Kitchen. I want to come to terms with what I do to perpetuate a problem I think is gigantic and awful and wrong and thus worthy of the effort it will take in my life to right my actions so they line up with my beliefs.

Because the thing our trip to Monsanto taught me is that if I really do want the food supply to change, if I really want to make a difference in how our country feeds itself, feeds the world, I have to start with myself.