Category: Mobile App Marketing

Advertising has been interrupting experiences for years. All day every day we see ads – some analysts even report that we are exposed to as many as 20,000 ads a day. Whenever a new entertainment medium emerges, whether radio, television, web browsers or smartphones, a new form of interruptive advertising has followed. While the most…READ MORE

Mobile marketers continuously struggle with acquiring and engaging app users. In fact, nearly 80% of app users won’t return to your app after downloading it. In our most recent webinar, we broke down the science of how the most successful apps drive massive engagement and acquire loyal, high-quality users. Here are 5 key tips…READ MORE

We all know about Snapchat, Instagram and Uber, but with over 4 million apps in the Apple and Google app stores there are a lot of apps you probably haven’t heard of that are pushing the boundaries of technology. These are 7 apps that are changing the ways we interact, communicate and get things done.…READ MORE

The days of Michael Jordan wearing your underwear are over. Why? Because social influencers now beat out traditional endorsement campaigns in terms of reach, user quality and cost. On mobile alone, YouTube now reaches more US adults 18 – 34 than any cable network and 64% of purchasers consult YouTube before making a major…READ MORE

The holiday season is upon us. As most marketers know, this season is a prime time for mobile applications marketing. Millions of new devices are given as gifts, making it a massive opportunity for brands to capture new loyal app users. With the right tactics in place, you can ensure you get the most…READ MORE