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Business Marketing Strategies

I am delighted to announce the arrival of the Business Marketing Strategies Podcast – available iTunes and PodOmatic.

The Podcasts cover all types of topics from Entrepreneurs to Business Marketing – even video marketing strategies. We discuss the ins and outs of good business with a great line up of Guests from all over the world.Download and Subscribe Now:…

In this article, we will talk about some great information that will help you in your business. We will feature our conversation with a fantastic guest. She will show you how to add three hours to your day with an amazing system. Let me walk you through my discussion with Shari McGuire.

Shari: Thank you for having me today.

David: I appreciate you joining me, I really do. Now, you’re famous, if I could say so, on a lot of radio talk shows all around the world. There’s ABC News, The Red Book, MSN Living… It’s quite amazing that you’ve done quite a show all around.

Shari: Well, thank you. It’s been a lot of fun.

David: It seems like you’ve got a lot of great ideas to help people actually add a lot of time to their day. It seems like a great concept, can you tell us a little bit more about that?

Shari: One of the things that I found really is that I reached a point where I had been studying time management for a long time and wasn’t getting ahead from there. Then I launched the shrink your work week business. Really, the Read more »

We will be talking about a very important topic: Your VOICE! In particular, how you use your voice in a promotional video, or to promote your business in one method or another.

A lot of people are a bit scared of using their voice in order to promote their business because they think it might not be good enough or they don’t really like the sound of their own voice. But we’re here to tell you that you have to put all of that aside; that it doesn’t really matter! The point is, you have a voice and people are out there to listen to your message. We have to get over our own little fears and realize that our voice is there to give a message only. If not, then you can always make use of somebody else’s voice. But we’re going to focus on how you’re going to use your own voice and how you can do it well to promote your own business and propel it forward using simple techniques to do with the voice, how to use it, when to use it, and exactly what to do to get it up and running so that your promotional video will move forward. When we’re talking about voice, we have to consider these aspects.

The first thing that we have to look at is that it has to be your own VOICE. As mentioned, a lot of people think that they don’t like their own voice or they don’t like the sound of their own voice. But once you get over your own fear, you’ll realize that you’re not listening to yourself; other people are listening to the methods that you are talking about, and if you realize that everyone sounds different, you should be right. So people are not judging you, they are actually listening to your message.

But you might ask what happens if you don’t have a booming voice or a radio voice similar to those DJs which you hear on the late night shows with really deep and beautiful sounding voices. If you don’t have one of those, well it doesn’t matter. It really is a matter of just being you. Don’t try to be something else and don’t try to be something different. You just need to relax, have a drink of water, and have everything prepared and practiced. Practice what you’re going to talk about. Just remember, it’s your voice and you should be proud of it. When you talk, when you actually use your voice in the video for promotional purposes, you just need to talk as if you’re talking one-on-one to someone else; not to millions or thousands of people, but just to one. Pretend you’re talking to your best friend about your business and how it started. So that’s the aspect of your voice.

The second thing we need to consider is DICTION and how well you sound your words, Read more »

We’re excited about the whole concept of video because it can really showcase your business in just a few words or motions. You can use YouTube and other video social marketing sites to help you and you can put it on your own website as well. This will really make a difference. We’re all about enhancing your business exposure through video and other hot social marketing methods.

I’m very excited to share with you the topic of copy. What is copy? You might have heard a lot of people talk about it. Copy is actually the words on the page; the words that people talk about and use to describe what they are trying to say. They can be on an introductory page, a lead capture page, or some sort of brochure that you pick up in the shops. It could even be on a thank you page. Copy is just composed of the words, but it persuades people to do something, whatever it might be. Your copy or the words tell the reader what to do. You’re basically instructing them to do certain things at certain times, and that’s the beauty of copy. You can do it subliminally, or you can do it so that they know what to do. Really powerful words or copy can make all the difference.

Now this is a broad topic. We can’t get into everything about it, but we can scratch the surface. We can certainly share some great ideas to help you along the way, to allow you to move forward and start creating great copies along the way. You can get good copy, wherein everyone knows what to do and they will be persuaded one way or another to take action with whatever it might be that you want them to do. Bad copy, on the other hand, is where the readers are left confused, emotionally drained, or even abandoned, and they won’t be persuaded to do what you want them to do. So that’s the main difference between good copy and bad copy. Which one would you prefer? I know which one I would like.

Have you ever tried to describe something? Ever tried to paint a picture verbally, where you try to show it to other people without actually pointing it out to them but they know exactly what you’re talking about? Well, you’ll be using describing words, and these are adjectives. They really paint a great and graphical picture and you don’t have to worry about them because people will know exactly what you’re on about. And that’s the difference between copy and great copy. It’s a real difference between describing something and just pointing to it and saying, “There it is.” So what would you prefer? Would you prefer an apple? Or would you prefer a crispy, delicious, red, mouth-watering apple? You can see the real difference there. One is describing, and the other one is really inviting.