LG 49SM8600PLA 49" 4K Ultra HD HDR Smart LED TV Freeview Play

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The latest AI tech makes the LG 49SM8600PLA a picture powerhouse.

Nano Cell technology – everyone gets the best seat in the house. Using uniformly sized display particles, this LG 49 inch TV gives enhanced colour accuracy and the ability to produce wider viewing angles with less colour distortion. This means that the colour accuracy remains virtually unchanged over a 60-degree viewing angle. Finally, everyone in the room can enjoy the highest quality images.

Local Dimming for enhanced contrast Making the most of its Nano Cell tech, the 49SM8600PLA features Local Dimming. This gives enhanced contrast, with the ability to precisely control the darkest and lightest sections of the images. What this means for you is greater realism and most natural images possible from an LED screen.

Improved processor at its heart With the a7 Gen 2 processor at its heart, this 49 inch LG TV is not only faster at processing but brings about a whole host of new features. Intelligent Artificial Intelligence (AI) benefits both picture and sound for the clearest images and audio yet.

AI Picture Artificial Intelligence comes of age with LG’s Deep Learning AI Picture. This clever system compares the signal with a table of content and automatically adjusts the picture quality to the most accurate image possible. Using an ambient light sensor, the system adjusts screen brightness and other criteria (with HDR signals). The result is greater realism with a cleaner and sharper picture.

AI Sound If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The a7 Gen 2 processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible.

Dolby Atmos compatible sound With a Dolby Atmos processor built-in this LG 49” TV decodes Atmos sound tracks - giving you the potential for an even more immersive sound. Although we’d recommend a soundbar/base for the fullest sound, the built-in 20 watt audio system delivers punchy sound.

Upgrade to wireless surround sound with WiSA* WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

Now featuring Apple AirPlay 2 and Apple TV app With support for Apple AirPlay 2, this LG 49 inch TV lets you effortlessly stream from your Apple device. Even better, support for Apple’s TV app means you can enjoy Apple’s 4K HDR content – featuring top quality Dolby Atmos and Vision. Support for Apple’s HomeKit makes this LG highly compatible with the whole Apple system.

Smart voice control – ThinQ AI integrates with Google Assistant and Amazon Alexa* Voice control has got much smarter with this LG TV. Press the dedicated voice mic button and ThinQ AI decides if the TV’s software or Google Assistant handles the command. Google Assistant is capable of changing the channel and input via voice command. It also integrates with services such as Google Photos and Google Maps to make your TV an even greater source of entertainment.