The Battle of the (Smart Wrist) Bands | Wearable Tech Watch

The Battle of the (Smart Wrist) Bands

WTW predicts that the price war will break out in the UK, where products from the current market leaders are more expensive than in the US. In the UK, the Fitbit Flex currently retails at £79.99 while the Nike+ FuelBand is a steep £129, a price that is easily north of US $200.

Let battle commence

In its home market, UK-based challenger Fitbug is leading the low-price charge, with promotional materials that position the Orb for “just £49.95: That’s less than half the price of Jawbone UP or Nike FuelBand”.

The imminent arrival in Europe of the Nuband will give Fitbug more competition at the sub-£60 price point, while WTW expects Jawbone and Fitbit to counter by lowering prices on existing products (especially the second-generation Jawbone UP and Fitbit Flex) in time for the Christmas 2014 buying frenzy.

By then, consumers will have a lot more choice: Launching soon are wristbands from Sony, LG and Huawei, to name but three. It’s time for the Battle of the Bands.

[…] despite challenges from Misfit Shine, a Sony SmartWatch 2 , the Polar Loop, an ERI band, a FitBug and the NuBand Activ+: In fact I even made sacrifices for you, and gave up wearing a watch to be […]