digital creative

information architecture

The autumn of 2010 saw an enhancement and augmentation of the user based widgets – more Facebook integration, News Feeds, Personalised alerts etc – The Summer of 2011 saw the next release implemented. The user flows have been re-architected and generally there is a much stronger focus on selling tickets and thus wayfinding and promotional messaging to that effect.

Well it’s been up and running for a week or so now and the feedback is pretty good. I have to confess I didn’t have an awful lot to do with this project and most of my involvement was the user flow and IA of the QuickBook system which works pretty well – though it seems that my recommendation of prefixing the London Cinemas with ‘London’ tag has been ignored!

“You have to lead them by the hand – It’s not the number of clicks, it’s the confidence level that you’re still headed in the right direction”Steve Krug “Don’t make Me Think – A Common Sense Approach to Web Usability”

Best-practice involves making navigation and interaction as simple and logical as possible for the user. This is neatly summarized by the concept of ‘wayfinding’ – an alternative and more natural approach to what is normally captured under the heading of “Information Architecture”.