Pink Shirt Day 2017

Make Nice and get your Official #PinkShirtDay T-shirts at London Drugs in Support of
Boys and Girls Clubs Across Western Canada

Richmond, B.C. February 2, 2017 – Canadian retailer London Drugs is proud to continue as the official retail partner of the popular #PinkShirtDay campaign along with organizers CKNW Orphans’ Fund in support of anti-bullying programs. Pink Shirt Day will be celebrated on February 22 and thousands of Canadians are expected to turn schools and businesses into a sea of pink to build awareness against bullying. For the ninth year, London Drugs is building awareness of this powerful campaign by being the exclusive retailer of the official Pink Shirt Day t-shirts.

The official Pink Shirt Day t-shirt is now available at 77 London Drugs locations, as well as online at www.pinkshirtday.ca. The shirts are available in both adult and youth sizes ranging from small to XXL. The shirts cost $9.80 plus applicable taxes with net proceeds supporting CKNW Orphans’ Fund and distributed to various organizations across British Columbia, Alberta and Saskatchewan. The programs funded support a child’s healthy self-esteem as well as teaching empathy, compassion and kindness.

“Over the past nine years, thanks to our customers’ support and work by our staff, London Drugs has raised more than $1 Million dollars for Boys and Girls Clubs and anti-bullying programs across Western Canada,” said Clint Mahlman, London Drugs Chief Operating Officer and Executive Vice President. “In 2016 alone, London Drugs customers purchased 18,600 Pink Shirt Day t-shirts to support this important anti-bullying initiative.”

In addition to pink shirts this year, London Drugs will also be offering bracelets for $2 and stuffed bears wearing their very own pink shirt for $12.95 in support of the CKNW Orphan’s Fund. All funds raised will be donated back into the community of purchase.

Youth and organizations continue to support Pink Shirt Day following the stand of two grade 12 Nova Scotia students in 2007. The students took action after witnessing a Grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then, wearing pink shirts on Pink Shirt Day has sent a powerful message against bullying all over the world.
About London Drugs
Founded in 1945, B.C.-based London Drugs has 80 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store www.londondrugs.com London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development