Statements by both companies reveal frustration with the federal government’s inability to resolve the issue, which has taken on new urgency because Vermont’s law requiring GMO labels takes effect in July. Food companies spent $100 million lobbying against mandatory labels last year, but with [Mach 16’s] failure in the Senate, General Mills apparently decided the battle was lost.

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“We can’t label our products for only one state without significantly driving up costs for our consumers,” wrote General Mills CEO Jeff Harmening in a blog post. “With the Vermont labeling legislation upon us, and with the distinct possibility that other states will enact different labeling requirements, what we need is simple: We need a national solution.”

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