KitchenAid Insults Obama’s Dead Grandmother On Twitter, Apologizes

October 4, 2012

Talk about a major social media fail. On Wednesday night, a KitchenAid staffer tweeted this message: “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president.”

It was deleted shortly after, but not before the brand’s 25,000 some followers got wind of it.

The brand launched an apology afterwards:

And according to subsequent messages on @KitchenAidUSA, the staffer who posted the comment will not be tweeting anymore.

Cynthia Soledad, the head of the KitchenAid brand. released this statement to Mashable via email:

“During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore. That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and the Twitter community for this careless error. Thanks for hearing me out.”