Kairos Analytics’ CEO Glen Westlake has sold IT Performs to itelligence Business Solutions (UK), in order to focus his time and resources on the growth of Kairos and cloud-based predictive analytics.

The Kairos platform takes internal data collected from CRM, marketing automation and web analytics systems and combines it with external data to provide an out-of-the box cloud-based platform that can predict customer behaviour.

Westlake commented: “B2B companies are collecting mountains of data, but most of them do not know how to unlock the gems of insight hidden within. We aim to change that with Kairos’ marketing intelligence platform that will enable companies to acquire, develop and retain customers.”

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