Commentary: The Smoke and Mirrors Behind Social Media

It began as a nagging suspicion. Once the idea started to form, it got harder to ignore. And once I began paying attention to it, I knew I would soon have some pointed questions about one of the most powerful trends in our industry: What if the incessant buzz about social media and social technologies is mostly smoke and mirrors? In the search for quick solutions, are meeting professionals missing out on the impact that social media can legitimately deliver?
Many meetings have used online ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Commentary: The Smoke and Mirrors Behind Social Media, you'll also gain access to exclusive premium content.