The real world “Like Button”

Bringing social networking into the real world is the French car maker Renault, at the recent Auto RAI car show event in Amsterdam the car brand introduced a brilliant concept that brings the online world of social networking into the real world.

It works with a simple swipe card and placed around the Renault display are plaques with built in RFID chip technology, the user swipes the card and this is then given the thumbs up on Facebook!

This is a clever piece of marketing from Renault, but in the wider world, this type of technology could be used by tourists who with their mobile phones can simply swipe over signs on buildings and other features to show that they appreciate something interesting.

Published by David Allen

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