Another Google Book Scanning Debate & Another Publisher Group Objects

Earlier I posted my back-and-forth with the head of a publishing group over the legality of Google scanning books inWhy Don’t Book Publishers Object To Web Indexing?. Tim O’Reilly, who heads publishing groupO’Reilly, dropped me a note about a similar back-and-forth he had earlier this month that’s well worth a read. More on that below, as
well as a new group objecting to Google’s library digitization plans.

Google Library vs. Publishers has Tim, a major publisher, not at all bothered by Google Library
and also embracing the Google Print program. Debating against him via email is Lauren Weinstein of the Electronic Entertainment Policy
Initiative, among other organizations.

In the comments, you’ll see a suggestion from Tim that people look more closely at the Google Print FAQs, and I
agree. I think there’s an impression that the program puts books online in their entirety. It does not. It puts portions of books online, with the publisher or copyright
holder deciding if they want to let people see a lot or small text snippets. And
without explicit permission, it’s only small text snippets that are shown. Full pages are not displayed.

The group also currently has a reported 397 pages indexed from its web site by Google. It almost certainly
did not ask Google to index these pages, thus making Google just as backward in copying these copyrighted pages. Nevertheless, despite this almost certainly having been the
case for years, I don’t recall the group objecting to this type of apparent infringement.

More irony. The organization didn’t seem to mind having members told at a conference last June that they
should make use of Google to find copyright infringement of works on the web.

Let’s be clear here:

The group thinks Google should only index content with explicit publisher permission.

Nevertheless, the group seems to like the idea that Google indexes stuff from across the web — including its own site — without explicit permission.

The group also seems to like the idea that its members can use the content Google has indexed to find copyright infringement.

In short, the opt-out approach of web indexing that has run for years seems OK, but that’s not going to fly when we’re dealing with book indexing for yet another group.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.