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Diva Essentials Fashion: What Makes The Brand Different From Others

Running an
independent brand isn’t easy these days. With more competition than ever and
financial security far from guaranteed, many upstart labels find it hard to
maintain longevity.

The massive
flood of internet users have, in many ways, completely revolutionized the fashion
industry in Nigeria. The web has given a new wave of independent brands the
chance to shine on the global stage. Instantaneous communication to a global
audience is now only a click away

However, thousands
upon thousands of fashion labels are furiously competing for a piece of the
action, making long-term survival far from guaranteed; we have seen some
fashion brands call it quit. While every brand has a different story and
different circumstances, it’s clear that independent labels are in for a
challenge if they want to translate their vision into commercial reality in an
age of fierce competition and economic uncertainty.

All of this
begs the question, what makes Diva Essentials unique or independently different
from other fashion brands in order to find permanent success in the industry
and, more importantly, maintain it?

It’s All In
The Categories of Diva Essentials Product

A clothing
line should be creative and not afraid to try something new, Diva Essentials
exceptional categories of their different unique designs birthed their
community of “Divas” (men and women who love looking comfortable and confident
in clothes) where anyone can “believe, belong and become” all they want to be
while looking trendy in the almost rare pieces.

Diva’s Menswear
called “The Man Diva” also known as a Divo, is more than comfortable to
demonstrate his style in confidence, taking no risk in expressing his inner
self, bold enough to be a trend setter. Whether he is spotted in his
traditional attire or rocking on a classic look. He is never afraid to express
his style, leaving a lasting memory of what a man diva should represent either
in his khaftan, Aso ibile, Isiagu or corporate shirts.

Other
categories of Diva Essentials unique products includes “THE HIJAB DIVA”
symbolizing modesty, comfort, protection and privacy; “THE CHIC DIVA” which describes
being elegant, smart, stylish and portraying trendy lifestyle through her
dresses; “THE QUEEN DIVA” which translates royalty, elegance, glamor,
confidence and authority. Her appearance speaks of power, making her the queen
she is in the outfits; “THE GLAM DIVA” Spares no expense to look gorgeous,
while elevating her beauty, class and style as she dazzles with her presence
and looks.

Whatever
piece that is produced, from the garment tags, packaging, colour, to their
ready to wear and made to measure, Diva Essentials always tries to offer
customers, products that feel interesting have a real point of difference.

According to
Diva Essentials creative director, “Our customers want to see something
slightly different, something exciting and something new. While chasing trends
is inevitably not bad, it doesn’t guarantee longevity for when times change;
and we are here for the long term”.

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