Thoughts, Notes and General Mental Mayhem

Tag Archives: signify

Goodness gracious! How on earth can it be December again already? Why do I feel like the years are speeding up? Anyone else? (If we were speaking in person, my voice would be getting higher right now . . . )

It’s been one crazy year! As always, things happen that you don’t expect. And even when you do expect them, they’re never quite the same as you planned. Can you relate?

2017 marked my first, full year year in business. And I knew that would be my primary focus for the year, so it just made sense that my word for the year was SIGNIFY. I just re-read my announcement post, and I can just read the hopefulness and enthusiasm in my tone. 🙂 I haven’t lost that tone, thank goodness, but it is a little more battle-worn.

The failure rate for startups is a little scary. And 80% don’t make it past five years. As a solopreneur, I can see why—it’s hard! Unless you somehow achieve success and popularity early so you can bring on more people to help you, the wear and tear of running a business by yourself daily isn’t easy. And there are so many decisions to make! There are always more things to do than more time to do them in, and you often feel like you’re pushing a rock up the hill. Actually, I call it being “admined to death” because all of the day-to-day tasks can take every bit of time you have available, and then some.

I achieved some of my goals for the year, but certainly not all of them. The big ones I didn’t meet really stung. I’m a bit of a Type A overachiever, so it’s been hard to work through that, and not let fatigue and comparing myself to others get me down. It definitely did some days. And to be honest, I’m just starting to come back from the brink of burnout.

One of the things I had to do this year was not travel as much. If you’ve been following this blog for a while, you can probably guess how hard that was for me. I love to travel, and it’s really life-giving for me. And even though I travel a lot using points by being an amateur travel hacker, little costs here and there do add up. So, I took a step back. Honestly, it was a good financial decision, but hurt me a lot mentally. I wasn’t able to get away, clear my head, and be inspired by new places and people. So, I hope to resume that next year.

SIGNIFY means to represent, to make known, and to be important. So, that’s what I set out to do in 2017. And though I definitely could’ve made improvements, I did accomplish that in some ways.

I chose the name to represent the things my clients and I could do together. I mostly work with small nonprofits and social enterprises, because I love and believe in small business. But many of them can’t afford someone like me on staff full-time, so I’m able to help them with their marketing and communications projects. And through my company, I’m able to help get their message out into the world in a bigger way. I’m able to support their work, and make their mission known to more people. And so, even on a small scale, I have accomplished that goal. I’ve been able to work with old friends and new friends, and on some really cool projects. It’s been a blessing and an honor to help them succeed.

On the personal front, I made some progress too, but I also had some setbacks. After struggling with chronic illness for five an a half years, I had some really good test results in September. My adrenal fatigue moved from a Stage 8 (the worst) to a Stage 4, so that’s awesome. However, my mono has reared it’s ugly head again, making me not feel as good as I should with the healing in my adrenal glands. I’m on a new protocol, and seeing good results, so I’m hopeful that progress will continue. I just have to keep the stress at bay, which as you know, just makes everything worse, including existing health issues.

Additionally, on the personal front, when my energy is higher and I’m feeling better, I’m also able to get in more exercise. I love walking on a trail near my home, and even though I usually listen to business podcasts, it still helps me relax. I also do some good praying out there when I walk. And I’ve also just started doing five-minute yoga sessions in the morning to get my blood pumping and my brain working. There are several on YouTube that I’ve been trying. Obviously, I’d love to scale up to longer routines, but I’m starting with what I know I can do so that I don’t put it off. Plus, I’m not a morning person, so I have to keep it easy.

Speaking of praying, I was able to read Mark for Everyone by Tom Wright again this year, and I really love that whole series. I’m reading Hebrews for Everyone right now. This is a very cool series that lays out the New Testament books in very easy-to-understand language. It’s like an everyman’s commentary. (Check it out, or some of the other books I read this year.)

I’ve also been praying more using affirmations rather than only supplication this year. It’s sort of an idea I pulled from conversations and books. I’m still not really sure how to describe it succinctly yet, but it’s been an interesting process over the past couple of months, and allows me to talk to God in a new way. But I’m talking to him, and that’s the point. He’s constant, but I’m always learning new facets of His personality (thanks to books like Experiencing God), so of course, that’s the best relationship to keep pursuing.

So, that’s kinda my year in a nutshell. Some highs and some lows, just like you. But I try to always live with intention, and that helps shape everything.

I have kind of a concept for my 2018 word for the year, but haven’t pinpointed the exact word yet. But I’ll certainly let you know in the next few weeks.

What about you? How was your year? What was your word (or phrase) for the year, and how did it go?

And that is because it’s my new business name! If you’ve been reading this blog for a while, you may remember that I left my full-time job last May to start my own company. Now, I serve cause-focused organizations through writing, consulting and strategy. I want to help these purpose-driven companies improve their marketing and business communications so they can focus and shine. And I especially love helping small businesses get noticed and grow. You can read more about the background of my business here.

Since I’ve been practicing a word for the year tradition for a number of years, I used the same criteria to choose my business name: I like single words with multiple meanings in the form of a verb. It took me several months to figure out my organization’s name, but I’m very happy with it. And the website just launched yesterday, which is the prep work I mentioned. It’s been quite the adventure so far, and I’m sure that will continue!

So, basically, even though I had this business the latter half of 2016, this means that 2017 will be focused on getting this business off the ground and running. I have been very blessed to have spent the first seven months working for friends, and that sustained me. But I knew that wasn’t realistic for the long-haul, so that meant building a website and all the bells and whistles that came with it.

My verse for the year is one I hold very near to my heart. It’s one that continues to inspire me, has influenced my business, and especially seems like a good motto to live by these days.

Micah 6:8

He has shown you, O mortal, what is good.And what does the Lord require of you?To act justly and to love mercyand to walk humbly with your God.

There you go! That’s it. My word for the year. As always, I can’t wait to see what the year has in store, and how I’ll view it through the lens of SIGNIFY.

You can read about last year’s word, RENEW, right here, if you’d like.

Did you choose a word for 2017? If so, I’d love to hear it!

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If you’re new to this whole word for the year thing, it is basically a way to take a proactive stance to the year. Instead of just arriving in December and taking stock of what happened, having a word of the year is a way to be proactive. We all have goals, wishes and hopes for our year, and sometimes those happen, and sometimes life gets in the way. Having a word for the year helps me to be intentional with my days and my time, and sometimes it also helps me make decisions that help to define outcomes. It’s a practice that some of my friends and I have done for probably almost 10 years now, and it is always a highlight of my year, especially when we’re able to discuss them together.

If you haven’t done this before, and want a little more guidance, here are a couple of resources to help you out: