Incorporating new thinking into brand communication

A Nice Reminder For A Friday: Creativity Sells

By now, you may have seen this incredibly charming video. Posted on YouTube back in April by ad agency George Patterson Y&R in Melbourne, it’s been making the rounds a lot of late. Do yourself a favor: carve out four and a half minutes to enjoy “Wicked Sick BMX” and a powerful reminder that creativity builds brands and adds profits. Enjoy, won’t you?