WSFX-TV is changing its station brand name from Fox 26 to Fox Wilmington beginning Monday. The purpose is to localize the Fox station brand and align it with the Port City as dial positions become less important for locating television stations.

The station has the market’s only local 10 p.m. newscast, Fox Wilmington News at Ten, and is launching Fox Wilmington News at 6:30 on weekday evenings. The new newscast will be co-anchored by veteran Wilmington TV broadcaster Jon Evans and Michelle Li, who also share anchoring duties for Fox Wilmington News at Ten.

WSFX-TV Fox Wilmington is a Southeastern Media Holdings Inc. company that owns four television stations in Georgia, North Carolina and Virginia. For more information, log on to www.foxwilmington.com.

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