The formal launch, which held at
the Civic Center, Victoria Island Lagos on February 27 2013 drew the
crème of the entertainment industry as they came out en masse to witness
the arrival of Star Music.

The ‘digital’ event also
provided guests a first hand view of the new mobile service through a
facility demonstration of the application.

Nigerian Breweries’ Marketing
Director, Mr Walter Drenth, noted that Star Music is a culmination of
years of careful planning and research as the company sought out ways to
continually engage its consumers. “At Star, we’ve always believed that
our consumers are truly at the core of our business. We are very excited
by the introduction of our new mobile application and see it as one of
the many ways we have chosen to positively engage music consumers in
Nigeria.”

“Star Music is a two-way
interactive App that will completely change the way consumers experience
music from now on. We’re partnering with some of the biggest names in
entertainment MTV BASE and Nigerian
Entertainment Today - so users can watch videos, stream and download
their favourite songs, create their own playlists, enjoy breaking news
on their favourite stars while interacting and sharing the fun with each
other. Of course there’ll be so much more to offer as well so consumers
can always look forward to each new day with Star Music.” he added.