Louis Vuitton opens pop-up at Heathrow T4

Louis Vuitton has opened a pop-up shop in Heathrow’s Terminal 4 ahead of the opening of a permanent store to be opened this November.

The 250sqm space is inspired by the “My LV World Tour Collection” that pays homage to Gaston-Louis Vuitton’s (the third generation of the Vuitton family) private collection of destination stickers.

Windows and the store’s facade will be adorned with stickers of monogrammed name-tags and famous global landmarks resembling those travellers would collect and affix to their luggage in the 1930s.

The store will feature a selection of both men’s and women’s signature leather goods and accessories and will be in place until the opening of the permanent store, which will be Louis Vuitton’s third in Heathrow having opened stores in T5 in 2014 and T3 in 2017.

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

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