We wonder why the makers were so aloof of the fact that their title could have been copyrighted by the famous beverage brand

Jackky Bhagnani’s Youngistaan is facing legal troubles. A leading daily informed that Vashu Bhagnani’s Puja Films and Multi Screen Media (MSM) have received a legal notice from a leading soft drink company for the title of the film. The filmmakers have been asked to change the title with immediate effect and any other related promotional materials have also been asked to pull out from the market.

What we wonder is why did it take the soft drink company so long to notice the fact that they had a copyright over the title Youngistaan. According to sources the company had coined the term years ago and many of the company’s subsequent advertisements were based on and around the concept. Now the beverage giant is hell bent on not allowing someone else encash on their years of hard work and brand-building. Also, the company complains that the film targets to arouse the youth of the nation and tell them to have a say in all important matters; surprisingly their ad campaign was also targeted towards the youth as informed by sources.

When the makers were asked on the same topic they had something else to say. A source informed the leading daily that before the film went on floors, the title was legally acquired from the concerned film association and the present eight-page court letter threatening legal action came as a rude shock. The makers are still unsure as to how to revert as the notice has come just a few weeks before the release.

Now what we wonder is how could the filmmakers have missed such an important detail. We, as audience, could also gaze an impending court order when we saw the first look of the film. Even if they are saying the truth that they took the necessary rights of the title, we think they should have doubly checked the legal facts. After all our judicial system gives numerous loopholes in every law. Hai na peeps?

The three have come together for a Pepsi commercial and have tried to mirror the sentiments of today’s youth. You like it?

On February 1, 2013, you will see a brand new Pepsi commercial featuring three celebs – Priyanka Chopra, Ranbir Kapoor and Mahendra Singh Dhoni – who are promoting this aerated drink. In this one, you see all the three getting a tad impatient – Priyanka for her performance, Ranbir for paani puri and Pepsi, and MS Dhoni for the World Cup trophy. And the commercial advocates the idea – to do whatever you want to right NOW!

In a way, the commercial has tried to put across the supposed mindset of today’s youth who want everything quickly. Now how Pepsi figures out amidst all this is, well, still a mystery. Perhaps, the drink is another supposed must-have for today’s youth. But do you agree?

Take a look at the promo that will hit your idiot boxes in some days and tell us – do you think Pepsi helps in getting things done ABHI? And does this advertisement coax you to grab a chilled bottle of this drink?

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]]>http://www.bollywoodlife.com/news-gossip/pepsi-commercial-priyanka-chopra-ranbir-kapoor-mahendra-singh-dhoni-advice-you-to-do-it-abhi/feed/1Salman Khan’s Being Human and Thums Up to work for a causehttp://www.bollywoodlife.com/news-gossip/salman-khans-being-human-and-thums-up-to-work-for-a-cause/
http://www.bollywoodlife.com/news-gossip/salman-khans-being-human-and-thums-up-to-work-for-a-cause/#commentsMon, 08 Oct 2012 05:45:14 +0000Shweta Parande | IANShttp://www.bollywoodlife.com/?p=150026

The Ek Tha Tiger actor and Bigg Boss 6 host has been signed on as Thums Up brand ambassador again, after endorsing Mountain Dew for a while

Coca-Cola India Pvt Ltd has announced its endorsement agreement with megastar Salman Khan again for its brand Thums Up. The Ek Tha Tiger actor had been seen campaigning for the cola brand earlier too. But he had switched loyalties to PepsiCo’s Mountain Dew for a while. Coca-Cola has also signed an agreement with the Salman’s Being Human Foundation to jointly promote, conceive and execute charitable and social activities. The partnership takes forward the vision of both the organisations ensuring the sustainability of communities and their welfare.

Salman, who is riding high on back-to-back hits, says he is looking forward to the partnership with Thums Up, “a soft drink that I have grown up with”. “I am also excited at the association between Being Human and Coca-Cola India, where the two organisations will work together on community welfare projects,” he said in a statement.

Atul Singh, President & CEO, Coca-Cola India and South West Asia, compared Salman’s popularity with the drink and said, “Salman’s appeal cuts across age groups and socio-economic strata, just like Thums Up. The brand’s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman’s association and will help us take the brand to the next level.”

As the brand ambassador, Salman will be associated with a range of consumer activation and marketing programmes for the brand. On the community front, Salman and Being Human will work with the company in promoting career development centres, school education and other programmes jointly conceived by the two parties.

The Barfi! actor has been signed on as brand ambassador for Pepsi again post her 2008 walkout

Priyanka Chopra has something more to smile about other than the rave reviews she has been getting for her performance in Barfi!. It’s a new endorsement deal she has signed that puts her into the coveted cola club of the Khans, Kapoors and Kumars – all over again. Buzz is that cola giant Pepsi has roped in the actor-singer once more.

The lady had apparently walked out of her Pepsi deal in 2008 due to issues regarding her endorsement fee. So not surprisingly, Pee Cee is reportedly going to pocket Rs 4 crore – that too per year – as part of her new contract.

Also, she is the only female ambassador from Bollywood in recent times to campaign for the product that literally launched Aishwarya Rai Bachchan’s modelling career (Remember that ad with Aishwarya, Aamir Khan and Mahima aka Ritu Chaudhry?).

Priyanka’s Barfi! co-star Ranbir Kapoor has been endorsing Pepsi for a few years now. But do you think Piggy Chops deserves to be paid Rs 4 crore for the deal?

As the cola company moves from supporting cricket to football, they will have Ranbir Kapoor endorsing the sport

If it had not have been showbiz for Ranbir Kapoor, it would definitely have been football, says the actor, who is endorsing a campaign on the sport. “Football is life for me and if not an actor, I would have loved to be a footballer. It teaches team work, determination and discipline apart from being such an exciting sport,” Ranbir said in a press statement. The 29-year-old is the face of a new campaign by Pepsi. The campaign begins with a football-themed ad featuring Ranbir. “I am thrilled that Pepsi is bringing the joy of football to India and am delighted to be a part of this campaign,” he added.

The television commercial, to go on air Saturday, will see a young football enthusiast giving a cheeky reply to Ranbir, who questions his passion for football. It ends with a delightful take of Ranbir displaying his football skills, with hilarious results. “Football is gaining immense popularity in India and being a true youth soulmate, Pepsi is proud to be associated with the sport,” said Deepika Warrier, executive director (Marketing), PepsiCo Beverages, India.

Ranbir Kapoor was recently spotted shooting along with dad Rishi Kapoor. The father-son duo have been roped in for a TV commercial for Pepsi and the ad is directed by none other than Ranbir’s good friend Ayan Mukherjee (Wake Up Sid director). They duo looked quite comfortable sharing screen space with each other. This is the second time Ranbir will be endorsing Pepsi. His first stint with this brand was alongside ex girlfriend Deepika Padukone. The commercial will be aired on September 15. Until then, all Kapoor fans can wait with bated breath for the father-son duo to cast their magic onscreen!

Shahid Kapoor has some unexpected depths – like a film with Rani Mukerji, Kajol and Shahrukh Khan!

Okay, so this one came to us out of the blue. And if you knew about it, you should have told us, coz we were clueless. We have often been told that Dil Bole Hadippa was the first time Shahid Kapoor and Rani Mukerji shared screen space. Not true. Some years ago, when Shahid was a kid who was just out of the Complan boy stage and not yet in the movies as a star, he did an ad film for a cola. He showed off his dancing skills, which were not of the standard they are today, but they rocked all the same! And his dancing partner – apart from a crowd of kids, was guess who – Rani! The gal looked hot, dressed in a little frock, and did her thing with Shahid and we all bopped about watching, until….a figure loomed up on top of a truck and it was the King himself, Shahrukh Khan. A short while later, a mysterious figure rode up on a large motorbike and took off a helmet to reveal the lush locks of Kajol. This one obviously dates back to the Kuch Kuch Hota Hai days, but we were delighted to see our faves all in the same frame, with the unexpected gift of the dancing devil Shahid, sweet and young and downy, but showing all the potential he has cashed in on today. Now if only this group could do something together in a new film…we would be first at the ticket counter!