Synopsis

Every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. Finding this hidden potential and becoming well known for it will grow the business. Robert H. Bloom calls this the Inside Advantage, which happens to be the title of his new book. As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, Bloom helped craft and implement the growth strategies of some of the world's largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L'Oreal, Nestle, TGI Friday's, Whirlpool, Zales Jewelers, and T-Mobile. He directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle Juicy-Juice, T-Mobile US, Novartis' Theraflu and Triaminic.