When it comes to call tracking reporting, one challenge a lot of marketers face is making sense of the discrepancies between call data, and related data within Google Analytics (GA) and Google AdWords. Sure, analyzing mismatched data can be daunting, but have no fear! We’ve broken it down for you so you can be confident…

What should you do after creating your first tracking number in CallRail? Here are some next steps you can take to ensure you get the most out of call tracking: Add users to your account Create call notification and summary emails for real-time alerts Integrate with Google Analytics to sync call data into your Analytics…

If you’ve recently wandered into the admin area of your Google Analytics account, you may be wondering, “What is this new gtag.js script showing as my tracking snippet?” We’ve come to know the Universal Analytics (analytics.js) script since 2013, when it replaced Classic Analytics (ga.js) as the script for tracking the interactions on our websites.…

What are Phone Call Dashboards for Google Analytics and Google Data Studio? Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time. This includes metrics such as the marketing source, the paid keywords used in search, the duration of the phone call,…

You know how valuable phone calls are to your business. You know that a ringing phone is better than a click on an online form any day. The problem is, you don’t know what is making some people call, and why others aren’t calling. Even if you have some level of call tracking, the odds…