Newzoo to Attend the Second Edition of the Esports Bar as it heads to the United States

20 Jun 2017

From September 18th-20th, the second edition of the widely-acclaimed Esports BAR will take place in Miami. Newzoo is excited to once again be a partner of the event which will host 100 pre-selected leading executives who will benefit from a unique diary of guaranteed 1-to-1 pre-scheduled meetings.

The event will be organized by Reed MIDEM, the Paris-based organizer of major international B2B markets in entertainment that include MIPTV and MIPCOM for the television and digital content industries and Midem for the music sector. The event will bring together over 100 pre-selected leading executives from esports teams, leagues and tournaments, game publishers, brands, advertising agencies and related television and online platforms.

“This selection process is what makes Esports BAR unique. The idea is to bring together the 100 people who will benefit most from meeting each other. It’s a system of business relationship brokering,” noted Jérôme Delhaye, Director of Reed MIDEM’s Entertainment Division. Designed as a global event bringing together executives from more than 20 countries active in the worldwide esports industry, the upcoming edition of Esports BAR is expected to attract a particularly strong participation from the United States, Latin America and Canada.

The event will be comprised of a 1-to-1 summit offering leading executives a full diary of guaranteed pre-scheduled meetings. Business insight sessions will provide delegates with the opportunity to develop their understanding of the esports market and will showcase best practices related to the esports sector. Miami will also see numerous networking events designed to develop relationships within the expanding esports community.

“The second edition of Esports BAR is a direct result of the phenomenal reaction we got from delegates when we launched the concept in Cannes in February,” said Reed MIDEM’s Jérôme Delhaye. “We had a 96% satisfaction rating and clear demand for a second event in 2017. What set the inaugural Esports BAR apart from other esports events was the high quality of professionals gathered in one place, dedicated to growing esports into the entertainment of the future. Reed MIDEM aims to accompany the strategic development of this rapidly-evolving industry, just as it has built essential platforms for the growth of the TV and music industries over the past decades.”

Among senior delegates who voiced their support for the Esports BAR format was Alban Dechelotte, Senior Entertainment Marketing Manager for The Coca-Cola Company. Speaking at the end of Esports BAR in Cannes, he commented, “This format is exactly what I was dreaming of – meeting the whole esports industry at the same time and in a great place. This is the most efficient event I’ve attended so far.” YouTube’s Global Head of Esports, Lester Chen, added, “Esports BAR had by far the largest number of decision-makers and industry leaders of any conference I’ve been to. I’ve been able to make several worthwhile connections and met players in the esports space who are pioneering the next generation of content.”

In its first edition, held in Cannes from 15-17 February, Esports BAR was sold out with a final number of 115 pre-selected leading executives from 69 companies and 18 countries. Among the major companies attending, Esports BAR in Cannes welcomed digital platforms Twitch, Facebook and YouTube, media giants Orange, Vivendi, Univision and Discovery, game publishers EA, Activision Blizzard, Bandai and Rovio, esports key players such as ESL, ESWC and Webedia, teams SK Gaming, Vitality, Fnatic, and major brands and agencies including Lagardère Sports, IBM, Sennheiser and The Coca Cola Company.

A significantly expanded version of Esports BAR will take place in Cannes in February 2018.

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