Costco UX Case Study

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Costco’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Costco and 49 other sites. The overall performance of Costco is mediocre.

Notably, Costco’s category performance is hampered by broken Main Navigation and Category Taxonomy, although this is helped somewhat by state of the art Intermediary Category Pages and Site-Wide Layout.

We also benchmarked Costco in 2013. Since then, their overall UX performance is 7% better.