Be The “Biggest Winner” Not the “Biggest Loser”

NBC’s “The Biggest Loser” is now in its twelfth season, so it’s obviously a popular show. TV viewers love to tune in and see the overweight contestants lose more pounds week after week through proper motivation, diet and exercise. At the end of the season there’s a nice reward for the contestant who has lost the most weight: $250,000.

Of course $250,000 is nothing to sneeze at. When we first awarded that amount of prize money to one person back in 1981, the winner — Ginger Schneider — and all of us at Publishers Clearing House thought that was pretty great – and I still do. (Heck, I’d love to be the recipient of even $10,000 – a prize amount our Prize Patrol has awarded hundreds of times.)