4. Engaging with, or encouraging school accounts. I wish our university had a free food Twitter account. It doesn’t. I get hungry.

Image via CrunchBase

5. Posting athletics events. At our school, we post 13 minutes before each game. See, most schools have a separate Twitter account for athletics. The by-product of that is the simple fact that the main account doesn’t have athletics. If athletics is a part of the schools story, a separate athletics account impacts the telling of that story.

6. Live tweeting events. Today, we live tweeted a tour of media properties in NYC.

7. Contests – do them. Give stuff away. If you don’t have stuff, park in the office of your local alumni affairs person and get some.

8. Interviews with alumni on Twitter. Where are you now like questions. Interestingly, we don’t ask 13 questions.

9. Synch with other accounts. A Delicious post, YouTube like, Facebook post, Flickr upload, Tumblr post all can or do result in a Twitter post. Twitter is where it all goes. Use ifttt.com.

10. Make a list of all students/alumni. Twitter tells people when they are put in a list, having the shcool publically ID someone goes a long way.