SAS® Customer Intelligence 360

Monitor a spot

Learn how to view information that can help you determine how effective a spot is.

Navigate to the Summary tab of a spot to view information that can help you determine how effective that spot is. For example, you can find information about how much traffic your spot is getting. Then you can use the information to help you determine whether the spot is in a good location for the creative that your task is displaying.

The Spot Performance section contains details about the volume of people that have seen the spot. You can view metrics for unique visitors or for viewable impressions. Metrics displayed for unique visitors count only the first viewable impression, showing you how many individuals have seen the spot. Metrics displayed by viewable impressions count every impression by a visitor, showing you the total number of impressions that have been displayed. As a result, the number of unique visitors is always less than or equal to the number of viewable impressions.

You can also choose the time period for which to display metrics. You can select either the previous 7 days, 14 days, or 30 days.

As you change the options in the spot performance graph, other metrics on the page change to reflect what you selected. You can hold your mouse pointer over a data point in the graph to see information about that data point. Right-clicking a data point gives you the option to create a new task that contains the spot.

For example, you want to see how many people have seen your spot in the last week. Go to the spot and click the Summary tab. For the graph that is displayed in the Spot Performance section, set Data for Last to 7 days and set Variable to Unique Visitors.