Let us focus on our next topic: ‘The Best of Both Worlds: From Departmental to Enterprise Cloud CRM’.

Snapshot of the session:

To give a brief, this session covers:

The need for Cloud CRM Solutions

The challenges faced by organizations with multiple instances and silos

Business benefits like security, integration, performance, reliability and cost

Our Expert’s View Point:

Mr. Naga, Our R & D Director had the following to say about this session: “We need to consider the pros and cons of both Cloud as well as installed applications. Cloud has some obvious advantages like: accessibility and scalability. Disadvantages are the security factors; Organizations do not have a direct control on the application and data and there are reliability issues.”

“When it comes to installed apps, they have their own advantages and disadvantages. They are within the premises and are super-fast. Organizations don’t have to worry about losing data and have complete control on back-up, audit etc.,. The chances of threat to the data can be avoided or atleast reduced. Disadvantages include a huge initial investment, periodical maintenance costs etc.,”

“This brings an interesting question, should organizations adopt to the Cloud wave or not? Is there a real advantage in people moving from installed apps to software as a service? If yes, what are they? How are the cloud service providers going to take care of the benefits I am losing by moving my apps there?”

Naga expects the session to have discussions on these key questions:

How Cloud CRM can benefit organizations and how Oracle is tackling the disadvantages?

How Cloud is maturing and is able to get lot more things that were possible only with installed applications?

How can an organisation move from departmental solutions to cloud solutions with ease?

Let us focus on our next topic: ‘Extending the Value of Oracle CRM On Demand Through Cloud-Based Extensibility’. With cloud platform, Oracle’s cloud offerings include a rich portfolio of On Demand applications providing Software-as-a-Service (SaaS). Oracle’s cloud services strategy is extremely flexible and is a better choice to its customers. With its new releases Oracle has been ensuring better and better end-user satisfaction.

Snapshot of the session:

To give you a brief, this session will speak more about:

1) How Oracle provides its customers with complete choice and confidence when it comes to their cloud strategy.

2) How oracle has extended this strategy across its broad portfolio of business applications, middleware, database, and now hardware technologies.

Our Expert’s View Point:

Mr. Naga, our R & D Director is of the opinion that, “Most of the Tech savvy companies are rapidly moving towards cloud for some of their operations, if not all. Every application that can be imagined is on the cloud including the super security requirement applications. As a result, it makes a lot of sense to extend the cloud apps with the other cloud based apps creating a complete ecosystem on cloud.

What Oracle is consistently doing is opening more and more opportunities with their CRM Releases and making it more sophisticated to integrate it with online and offline systems. It is not just a technical solution, but an added business value.”

Naga expects the session to have in-depth discussions on this key question: How to extend/ integrate cloud CRM, to other cloud solutions, using cloud architecture?

‘Integrated Sales and Marketing in the Cloud with Oracle CRM On Demand’, is one of the interesting topics that would be presented in the Oracle Open world-2011. With On Demand Marketing (ODM) Plug-in, Oracle has finally crossed the divide and come up with the industry’s first complete cloud based Sales and Marketing solutions.

Snapshot of the session:

To give you a brief, the session will be reflecting on the distinctive features of the plug-in, the integration methods of ODM with Oracle CRMOD, the business benefits gained and the ROI reaped.

Our Expert’s View Point:

Taking this as a topic, we spoke to our CRM Expert Mr. Pankaj who is presently handling the CRMOD-ODM project for one of the world’s leading and largest graduate business schools. Through course of the project, Pankaj is of the opinion that Oracle experts will also be speaking about the new enhanced features and will surely have in-depth analysis in the sessions such as:

In our previous post, we had spoken about the upcoming Oracle Open World-2011, scheduled from 2nd – 6th Oct, 2011 at San Francisco. As mentioned in the post, Oracle OpenWorld is the most important educational and networking event of the year for Oracle technologists, customers, and partners. The event has some interesting sessions on Oracle CRM On Demand.

Listed below are some of the key sessions on CRM On Demand:

Best Practices for Achieving Maximum Performance with Oracle CRM On Demand Analytics

Customer Panel: Achieving Success with Oracle CRM On Demand

Extending the Value of Oracle CRM On Demand Through Cloud-Based Extensibility

Integrated Sales and Marketing in the Cloud with Oracle CRM On Demand

Integrating Oracle CRM On Demand into YourEnterpriseArchitecture

Leveraging Oracle CRM On Demand Analytics

Life Sciences CRM On Demand for Sales Force Effectiveness

Oracle CRM On Demand Deployment Best Practices

Oracle CRM On Demand Product Strategy and Roadmap

Oracle CRM On Demand Service: Multichannel Customer Support

Supercharge Your CRM with Better Business Insight

The Best of Both Worlds: From Departmental toEnterpriseCloud CRM

Why Go with Oracle CRM On Demand?

From our next blog post, our CRM experts and analysts will give you a heads-up on each one of these sessions and provide insights into the key topics that can be expected in them.

Oracle OpenWorld is one of the most cost-effective and efficient ways to stay ahead of the technology curve and for market expedition. It majorly attracts business decision-makers, IT management, and line-of-business end users. It is held in San Francisco, California and is the world’s largest conference for Oracle customers, partners and technologists. Till date, the event has been held in the major cities across the world, with its main conference being held in USA, usually between the 2nd and 3rd Quarters of the financial year.

You will find hundreds of sessions coming your way at Oracle OpenWorld 2011. This event has been attracting tens of thousands of people to explore keynotes and designated sessions by the renowned experts of the field, networking events, experience Exhibition Halls and Oracle DEMO grounds, and much more. This year’s event incorporates the popular Oracle Develop event as an official Oracle OpenWorld stream and adds a session-packed MySQL track to the Database stream.

The event is scheduled between Oct 2nd and 6th, 2011.Oracle OpenWorld San Francisco 2011 is primarily located atMosconeCenter,San Francisco (747 Howard Street,San Francisco,California94103). Various events and focused content activities are strategically located at surrounding area hotels.

Recently, Google Chrome released support for voice to text conversion. This Means, web pages can now provice voice based text entry anywhere. Combine it with the power of forms and you can practically design a web application using voice commands itself.

To demonstrate this, our R & D labs created a sample application which interacts with Oracle CRM On Demand and creates a voice note. Means, instead of typing a note and attaching it to a contact, you can simply TALK to the application, and it converts it into a text, attaches it to the contact you want. You can watch this short video to have a look at how this works:

This opens up some very interesting options to us, We can extend this to support much advanced voice based tasks using CRM On Demand – For example, you may speak to your application and say “Create contact John Brown” or “Search Opportunity XYZ Corp” etc., and it can dutifully follow those instructions. If we take the same to mobile, very powerful applications can be developed.

Exciting times ahead, Keep looking this space for more development from our labs, on this front.