For the first time Apple has overtaken arch-rival Samsung to become the largest smartphone vendor in the rapidly growing Chinese market.

Read the full article here: [http://www.myce.com/news/apple-takes-first-place-in-chinese-smartphone-market-74601/](http://www.myce.com/news/apple-takes-first-place-in-chinese-smartphone-market-74601/)
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I really want to know what it is about Apple products that makes them do well. There’s something in their business model where even though their advertisements are not obnoxious (in the traditional, in-your-face sense, like seeing Coca-Cola everywhere) their brand recognition is still super high.

The secret of their profitability is the intangible nature of their major assets - patents, trademarks and other intellectual property.

These can be transferred to their preferred tax-haven at will, then licensed to Apple subsidiaries worldwide. The result is a cash stockpile larger than the GDP of Hungary, conveniently channelled offshore.

They have very few ‘real’ assets. No factories of their own, so production can be increased or decreased as required. Little inconveniences such as redundancy & employee-related taxes are somebody else’s problem.

If they are affected by the next economic depression, they could just do a Magrathea and wait for the economic climate to improve - fixing it is somebody else’s problem.

The secret of for APPLE’s success is good product. People in China will not refuse foreign products if they are in acceptable price. Here many ios or mac users will try to persuade other people to buy apple products. Android phone will drop greatly in price in months, while apple products will keep almost the same price in years. I think most of you may have the same choice on products.

The communist government has destroyed the Chinese culture and self esteem has been eroded to the point that people only measure value by material goods, and respect is given to those with the most bling.

Apple products are recognised as a premium product,Â because they are twice the price of a similar product,Â and young adults display their iPhones as a show off wealth,Â even if it requires them to scrimp and save, and the iPhone costs them a months income.

[QUOTE=debro;2746642]The communist government has destroyed the Chinese culture and self esteem has been eroded to the point that people only measure value by material goods, and respect is given to those with the most bling.
[/QUOTE]
Just like every government in the western world.