“CallTrackingMetrics is an important Bing Ads partner and one of the first call providers to leverage our new Offline Conversion Import APIs to track call conversions across our shared clients. This is a great new offering for the many advertisers who rely on telesales channels to connect with new and existing customers, and grow their business. With CallTrackingMetrics, customers can now connect their call conversion data back into their Bing Ads campaigns for better performance insights and campaign optimizations.”