Archive for July 18, 2016

Motivation refers to an individual’s level of concern and approach to a task in hand. This approach could be positive or negative. At the workplace, there exist internal and external forces that affect employees and determine their behavior, sense of direction and effort.
This article explores the need-based theories of employee beha

Obesity is a growing concern for the world, becoming a major cause of death and chronic illnesses, especially amongst the young population. Supporters of good health identified food advertising as a considerable contributor to the obesity epidemic. They suggested that constant food advertising triggers automatic snacking of any available food, as w

Recency effect means using recent experience and knowledge to determine future occurrences. People mostly remember the experience that has occurred recently or knowledge that has been generated recently. Recent knowledge and experience are, therefore, easily used to analyze future trends. Recency effect is applicable in business activities because

Psychological theories are important in understanding the concept of mood memory. People always have negative thoughts. Negative thoughts comprise bad or traumatic experiences in life such as the loss of a job or the death of a loved one. Many people also struggle to remember happy or positive experiences in their life. Continuously experiencing ne

Nocebo effect occurs when inert substances or the suggestions of the inert substances results in an actual negative effect on a patient. Some patients experience actual symptoms if they are informed about the potential side effect of a medication or medical procedure. The effect mostly occurs due to the reaction of the patient to the expectation.

Who are you? I’m sure you could rattle off your full names with absolutely no problem, but I’m asking a deeper question, not what’s on your driver’s license – who are you, really, essentially? It becomes a bit trickier to answer, doesn’t it? American sociologist Charles Cooley sought to explain why this is so with his aptly named Lookin

Is it possible to magically turn a rival into a supporter simply by inducing them to do you a favor? This sounds far-fetched but turns out it shares a lot with psychology of attitudes and worked for Ben Franklin. In his autobiography, Franklin narrates how he dealt with hostility of a contending legislator by requesting him to do him a favor (len

Often, when in a situation and uncertain of the correct way to behave, people tend to look at others for prompts concerning the appropriate behavior. This conformity occurs since many people believe that the majority’s interpretation of an ambiguous situation is more accurate than their own, and thus leads to more fitting course of action. This o

The clustering illusion is the human tendency to see patterns where they do not exist. Basically, humans are pattern machines. That is why people tend to recognize things from their patterns compared to full details. While this is useful, it also means that humans can erroneously see patterns where they are none.
When people encounter