Why and How People of Color are Included in Advertising: 1st in a Series » Sociological Images

As usual, there was a lot of white whining, derailment and “I’m not racist but” tomfoolery in the comment section. So ABWW to the rescue…..This article is about how whites are seen as universal and the normal standard for everything. You could put a white person in any of these commercials and they would work, but companies do not use representations of people of color the same way. These commercials utilize narrow representations based on ideas largely created by whites. POC’s in advertising are a collection of stereotypes, while whites can represent anything. Whites can be individuals with distinct traits or they can represent humanity in it’s entirety. POC’s are never framed that way.So stop whining and making defensive remarks and actually read the thesis of the article!