BLACK -- Statement of Purpose

THE POMPXRUSTIN POMADE CORelease date to be announced in the near future.

ROCKY LOPEZ OF RUSTIN POMADE COMPANY

We first took a look at Rustin Pomade Co. back (oh shit) on August 22nd, 2014 which makes it exactly one year ago. Rocky's first pomade was a greasy and straightforward oil-based pomade. It was simple and to the point. Over the past year, we've seen Rocky and his label grow immensely -- adding more and more products to his line. There are now a full line of oil-based pomade along with new and continually improving water-based pomades.

Around his shop, you'll find little knick-knacks and products from other homebrewers like Clayton of O'Douds and Edwin of Pomps Not Dead. To the untrained eye, it looks like shit is everywhere, but this guy knows what he needs and where it is. This is the dude we need to collaborate with.

FUCKING CALIFORNIA.

I want to create a pomade that embodies what it was like growing up in California. Something that captures the nostalgia of all those uneventful nights -- just loitering outside supermarkets and gas stations. I remember those nights. The asphalt is pure black because the buildings are blocking out the moon. But the cars and edge of the sidewalk are highlighted by the mustard yellow glow of the sodium-vapor lamps. Just fucking take it all in.

MAY YOUR HAIR BE BLACK AS SHIT.

As you guys may have noticed, dying a water-based pomade black is pretty fucking hard. Clayton and I actually tried it for a bit but could only really get it to be gray. Unlike making black oil-based pomades, this water-based shit gets a lot more complicated. So, we're going to prove that it can be done. On top of that, these new water-based pomades have been high in wax content. So, they tend to dull out darker-colored hair. Just like with wax-based pomades, dying the pomade black solves this problem by providing a little bit of luster.