In 1957, French fashion designer Hubert de Givenchy created a fragrance especially for Audrey Hepburn, called L’Interdit (forbidden)

The (not so) sweet smell of success

Once a cash cow for celebrities – and perfume brands – artist-branded fragrances are no longer en vogue.

Our desire to smell like the stars is waning – the once booming celebrity fragrance market is now in decline. Elizabeth Arden – which produces products for the likes of Justin Bieber, Taylor Swift, Mariah Carey and Nicki Minaj – recently reported that sales of its pop star perfumes have fallen again this year.