My friend Camillo, who always treats me with scented goodies he finds on the net, made ​​my day with the brand new video "La Legende de Shalimar" by Guerlain.I'm posting it for the same reason I posted the video for Dior's J'Adore (here). That is, LVMH (owner of prestigious brands such as Guerlain) realized that consumers got tired of marketing-driven little scents launched in recent years, and needs to make the products launched by its brands "magic/luxurious/seductive" again, like they used to be before buying them.I find that the best way to capitalize on the concepts of "magic/luxury/seduction" characterizing LVMH's brands would be to respect the masterpieces of the past and produce something of the same quality today, but evidently this is too complicated and expensive a choice to consider it.Their choice is to wrap scents into beautiful pictures, and hope that consumers will continue to rely on the images to buy them. However, since the video is here, let's enjoy the exciting pictures and beautiful love story (though I doubt the beautiful Mumtaz looked like a Russian model), and let's hope for better choices in the future.

- My #1 candidate, Aurelien Guichard, has a rich portfolio of outstanding achievements both in niche and industrial fields; moreover, if the "experienced
daddy" is a factor, his directs Givaudan's Perfumery
school...

- Dominique Ropion. Well, imagine the
two raw materials wizards Ropion and Sheldrake working together on
Chanel's hypothetical next fragrance. Don't you get goosebumps? I do.

- Daniela Andrier, after having created
best sellers for Gucci, Armani and CK, is now composing for Prada and is already used to the division "Mass Vs. Artistic", having crafted both the "Infusions"
series and the outstanding Private line.

- Mathilde Laurent is very talented and
with a refined taste, and being already a Parfumeur Maison for
Cartier already knows the logics of this role. Moreover she's already
terribly "Chanel" on her own.

- Ralph Schwieger, because his
fragrances create parallel universes, and would've carried the
scent of the "Chanel woman" to another level.

Last July, the House of Chanel announced
the name of the new Parfumeur Maison to replace Jacques Polge, in
office since 1978 (Antaeus, Coco, Egoiste,
Allure and the whole Exclusifs line are among his masterpieces). The new Chanel composer will be...
Olivier Polge. That is, Jacques' son.

The company has announced that Olivier
enters as deputy and will take the head as Parfumeur Maison in a
couple of years.

ABOUT ME * CHI SONO

DISCLAIMER * LEGGI QUI

I created this blog because I wanted to share my passion for perfume with other people. I wished I could sit in a room lined with purple velvet and talk about perfumes, compare my emotions and expand my knowledge through other noses, other brains, other souls. For this, post consultation and participation in discussions is open to anyone: there’s no need to register or be known in any way, or be deeply into this issue. Anyone can leave an emotion, an info, or a hint of reflection. In return I only ask for respect for all those enjoying this place. There are people who only read and people who write, too; well, it's nice when there are many voices to be heard. I wish to emphasize that this blog is not a commercial product. I gain no money from clicks or subscriptions; the time I spend here comes from passion and the desire to learn. Sometimes my job, my family and everyday tasks become urgent and I can’t guarantee regular updating. Every review I write is the result of choices made by my personal taste and my pleasure. I write about perfumes and brands I like, which strike me, there's so much Beauty in this world ... I prefer using my time to share Beauty, rather than to discredit Ugliness. Which however, in the long run, discredits itself fairly well without any help from my side .So, I don’t get any money for the reviews I write, nor perfume bottles. Few times someone thanked me for something I wrote via a kind email or a phone call. It happened a scent arrived too, but after, and without I imagined or expected anything and mostly, when I receive a scented gift, I like to share it with friends participating in this space. Sometimes I happen to receive packages with new scents to test and write about, and in that case, if I like them, I’m happy to review it, otherwise I'd rather not write anything. But if I haven’t spoken about something yet, it doesn’t mean that I don’t like it, maybe it’s only I don’t know it yet!