Friday, 24 May 2013

There is a massive hole in your knowledge, and mine. None of
us really know where stuff comes from any more. At best a label can tell us the
nation of origin, but how does that help us? This was especially obvious a
while ago when there was a big news story about horse meat in supermarket
lasagne. A lot of people said that the consumers shared the blame. We had been
warned for years that food hygiene standards were unreliable in low-budget,
planet-wide food systems – then we were shocked to find out what that meant. But
if you can’t believe in a faceless international conglomerate, who can you believe in? I am literally
asking if there are any brands we can truly trust.

Luckily, several companies have done something
revolutionary. In the interests of transparency, they have produced 30-second adverts
that show exactly what conditions are like in their main factory. It turns out
everything is much more like Willy Wonka’s factory than we ever suspected. Let’s
take a look at them after the click.