AZIMUT, 1985

CommentaryBetween fade-ins of the artist’s chest a circling satellite dish can be seen. Then a short fade-in of a speech by Fidel Castro: »The revolution cannot be exported. The revolution cannot be prevented.« The satellite dish was meant as a symbol of global TV reception – when vom Bruch used this receiver in his video the device was still at the development stage. Vom Bruch borrowed a non-functioning advertising model from a retailer in the Netherlands for the shoot. It was no longer possible to halt the global spread of TV.

Between fade-ins of the artist’s chest a circling satellite dish can be seen. Then a short fade-in of a speech by Fidel Castro: »The revolution cannot be exported. The revolution cannot be prevented.« The satellite dish was meant as a symbol of global TV reception – when vom Bruch used this receiver in his video the device was still at the development stage. Vom Bruch borrowed a non-functioning advertising model from a retailer in the Netherlands for the shoot. It was no longer possible to halt the global spread of TV.