Stoli launches cucumber flavoured vodka in US

US-based alcoholic beverages company Stoli Group has expanded its flavoured vodka portfolio by launching Stoli Cucumber.

With its crisp cucumber taste and smooth finish, the company expects that its Stoli Cucumber will keep consumers cool and reinvigorated. Stoli recommends pairing its cucumber product with mint, lemon and lime in cocktails.

Stoli Group USA Marketing senior vice-president Russell Pareti said: “Stoli has the best-flavoured vodkas on the market–an important and strategic segment of the overall Stoli business.

“We recognised an opportunity for a high-quality premium cucumber vodka, given the rise in demand for this fresh taste in cocktails. We could not be prouder of Stoli Cucumber, which will complement our existing portfolio very well.

“We could not be prouder of Stoli Cucumber, which will complement our existing portfolio very well.”

“Thus far, the reception from the trade and bartenders has been overwhelmingly positive and we look forward to bringing new consumers into the Stoli Vodka franchise with this new flavour addition.”

With 37.5% alcohol by volume, Stoli Cucumber will be available later this month in the US market for $19.99 per 750ml bottle.

Stoli launched its first flavoured product in 1962 and the new cucumber will be added to its existing range, which includes orange, blueberry, vanilla and salted caramel flavoured vodkas.

Headquartered in New York City, Stoli Group USA is a subsidiary of wine and spirits organisation SPI Group based in Luxembourg.