In Steven Covey’s book, “The Speed of Trust,” he makes the case that when trust is low, the cost of business goes up, and the speed of business decreases.

If you ask most people why they choose a certain company to do business with they will say that it is because of a relationship they have with a person there or a past experience. I think of Nordstrom and why I love to shop there. I believe they have good quality but I really go there because of the way people treat me. I always have a great experience and I trust that they have products that will last.

Trust is not just a matter of quality but equally skills, competency and your knowledge.

In Covey’s book he points out that just because he trusts his babysitter to watch his kids but he would not trust her to run his business. She lacks competency to trust her with matters of his business.

There is a turbulent time in our economy today. Business is slow around the world. For this reason trust must be high with your patients for them to continue choosing your dental office over another office closer to their home, work or one that is on their insurance plan. Trust must begin with a personal worthiness of character and competency. In an effort to extend and receive trust in your day-to day responsibilities, we can have a significant impact not only on our success but also on the speed at which we achieve it.

Dentists are reaching out today to improve their methods of patients saying “YES!” to their care. It is something I hear about every week.

In an effort to turn this challenge into a successful outcome I have developed a 12 week course to get your patients to a point where they must say “YES!” to your care.

You can view the week –by-week process and everything that is included here:

This is a course I will continue to repeat frequently but you can jump in now and receive over $1,000.00’s in bonuses.