Why You Have Nothing To Vlog About

Sometimes I vlog about vlogging. Meta, I know. Vlogging is obviously something near and dear to my heart; I mean, I wrote a whole book about it! I want to make sure you never say, “I have nothing to vlog about.”

If this is your first time here, you should know that I talk a lot about making video and how video can help you grow as an influencer, thought-leader, or business owner. I truly believe in the power of video, and I believe that video is one of the most powerful tools out there.

But what do you do when you have nothing to vlog about? …if you can’t come up with something to talk about? #BigProblem

Why do you make video?

To create. To communicate. When you’re communicating, you have to talk to the people.

If you can’t find a topic, you’ve basically said you can’t come up with anything useful or interesting or entertaining to say to the person you’re making video for.

It doesn’t matter why – it’s not always about converting or making the sale. Sometimes people are just finding you and they need to invest emotionally in you first. Video is a great medium for people to find you, and this is the opportunity for you to address their pain points.

Who do you make video for?

Knowing your ideal viewer is very important. Where do they live? How old are they? Do they have kids? What is their commute? Do they watch TV or online videos at the end of the day? What do they wish they had time for?