This conceptual video is a corporate collaborative research project
initiated by Bonnier R&D into the experience of reading magazines on
handheld digital devices. It illustrates one possible vision for
digital magazines in the near future, presented by our design partners
at BERG.

The concept aims to capture the essence of magazine reading, which
people have been enjoying for decades: an engaging and unique reading
experience in which high-quality writing and stunning imagery build up
immersive stories.

The concept uses the power of digital media to create a rich and
meaningful experience, while maintaining the relaxed and curated
features of printed magazines. It has been designed for a world in
which interactivity, abundant information and unlimited options could
be perceived as intrusive and overwhelming.

The purpose of publishing this concept video is first and foremost to
spark a discussion around the digital reading experience in general,
and digital reading platforms in particular. Thus, we would be more
than happy to hear what you have to say regarding the concept and
ideas expressed in the video: the magazine reading experience, digital
browsing, text versus images, as well as hear about your own digital
reading experiences and thoughts. We are all ears.