Yep, those are signatures. Hundreds and hundreds of signatures. Every single person who helped build the first Kia Sorento scrawled their name on its sheet metal. Pride, thy name is brand-new (and surprisingly attractive) Korean SUV.

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The press conference was interesting. Like most new-car reveals, there were speeches discussing the "all-American" nature of the product, scripted banter, and a handful of people who had something to do with the vehicle in question. There were also two employees from Kia's Georgia manufacturing facility. One of them was a sassy woman with a Southern accent who sang — not quite off-the-cuff, but close enough — Bonnie Raitt's "Somethin' To Talk About." It was a cute touch. (Talkin' bout Kiaaaaaaaaaaaaaaaaaaaaaaa, indeed.)

LOS ANGELES, December 2, 2009 – Kia Motors America (KMA) today announced the official North American debut of the all-new Sorento crossover utility vehicle (CUV) during a press conference at the 2009 Los Angeles Auto Show. The first vehicle to be built at the all-new, state-of-the-art manufacturing facility, Kia Motors Manufacturing Georgia (KMMG) in West Point, Georgia, Sorento encompasses both the brand's signature design cues as well as its distinct combination of value, safety and style. Coming to market in early 2010 as a 2011 model-year vehicle, the all-new Sorento presents consumers with a well-equipped, well-appointed CUV with best-in-class power suited perfectly for the fun, dynamic and discerning driver.

With a streamlined and attractive look, the new Sorento represents a modern CUV that is just the right size for today's consumer. Completely redesigned for 2011, the all-new Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model. Prominently displaying the signature tabbed grille and wraparound headlamps soon to be seen on all Kia models, Sorento offers a more aggressive stance and sleeker profile than the previous version.
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Confident and Contemporary Exterior
Based on the KND-4 concept shown during the 2007 Los Angeles Auto Show, Sorento offers the same swept-back lines and dynamic presence as the concept vehicle. With an angled window line, large flared-back headlamps, prominent fog lamps and rounded nose, the all-new Sorento clearly belongs to the Kia family and effortlessly conveys strength and authority. The view from the rear offers the same forceful attitude with a rounded back and tail lamps set powerfully within the rear lift gate.

Available in base, LX and EX trim levels, the versatile CUV offers tasteful exterior features on all three including 17-inch alloy wheels with 235/65R17 tires and wheel moldings, while moving to the LX trim includes standard body-color heated outside mirrors with integrated LED turn signal indicators. All EX trims offer standard 18-inch alloy wheels outfitted with 235/60R18 tires, automatic headlamps, fog lamps (optional on LX trims) and a rear spoiler. Optional for LX and EX trims are roof rails for those looking to spend a weekend away or endeavor in recreational activities, while EX trims offer the options of 18-inch ultra bright mirror-finish wheels or a panoramic sunroof (V6 models only), a first for any Kia vehicle. With an overall length of 183.9 inches and overall width of 74.2 inches, the all-new CUV comes in longer, lower and roomier than the previous-generation Sorento, offering occupants a more spacious and comfortable ride.

Best-in-Class Performance
The 2011 Sorento offers two engines, both more powerful than the Ford Escape and Honda CR-V . A 3.5-liter V6 providing best-in-class 276 horsepower and 248 pound-feet of torque and a 2.4-liter four-cylinder engine producing 175 horsepower and 169 pound-feet of torque both are coupled to a new six-speed automatic transmission, which together provide ample power and offer improved fuel efficiency. This all-new six-speed automatic transmission is a proprietary design for Kia Motors that was designed, engineered and built specifically for Kia vehicles, making the brand one of only three manufacturers to employ such a transmission. To further meet consumer needs, both engines can be mated to either front- or all-wheel-drive configurations, the latter coming with a locking center differential to evenly distribute power to all wheels while operating the vehicle at low speeds during more severe weather conditions. For enhanced ride performance, the all-new 2011 Sorento employs a more compact and lighter MacPherson strut front suspension and a fully independent multi-link rear suspension.

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Modern and Tech-Inspired Interior
Moving inside, the feeling of spaciousness is all the more evident, and with both five- and seven-passenger seating configurations, Sorento is now more versatile than ever. With 142.5 cubic feet of interior volume when equipped with five seats or 149.4 cubic feet with seven, Sorento offers quite a bit more space over the previous generation's 137.5 cubic feet. Head and legroom also have been increased for optimal occupant comfort. With nearly five cubic feet more in cargo capacity, the new generation effortlessly accommodates both passenger and cargo needs for cruising around town as easily as weekends camping in the mountains.

In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service , auxiliary and USB audio input jacks for connecting personal MP3 players, and Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. All EX models offer standard push button-start ignition and rear sonar back-up sensors, while available voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.

Standard comforts can be found throughout, including air conditioning, a tilt and telescopic steering wheel with integrated audio controls, trip computer and rear map pockets. In addition to those features, the LX trims offers standard automatic up and down driver's window function, illuminated vanity mirror, EcoMinder Indicator to assist with fuel efficient driving habits, and a second row arm rest with cup holder. Progressing to the EX trim provides even more well-appointed standard features including dual automatic temperature control, rear air conditioning (V6 models only) and a leather-wrapped steering wheel and shift knob.

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Able to suit practically any driver, Sorento offers the discriminating consumer numerous package options. The Convenience Package, available for the LX trim, offers roof rails, rear sonar, a rear view mirror with backup display, heated front seats and fog lamps. Moving to the Premium Package, available for the EX trim, includes roof rails, leather trim seats, heated front seats, a rear view backup camera and a panoramic sunroof (V6 models only), further adding to the feeling of spaciousness. By upgrading to the Limited Package, available for the EX trim outfitted with the Premium Package, drivers will benefit from luxuriously appointed features including a voice-activated navigation system with real-time traffic, an Infinity premium surround system with 12 speakers and a 550-watt digital amplifier, 18-inch chrome-finish wheels and interior accent mood illumination. A DVD Entertainment Package also is available on EX V6 models (without sunroof) for those looking for a little extra entertainment while on the road.

Superior Safety Features
Like all Kia vehicles, the 2011 Sorento is equipped with a plethora of standard safety equipment. All trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC) and Electronic Brake Distribution (EBD). Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter helps keep the vehicle moving straight and steady down steep grades.

Pedestrians also benefit from the all-new Sorento's standard safety systems. For the 2011 model year the hood of Sorento is designed to crumple and flex strategically so as to absorb and disperse the shock of a collision with a pedestrian or bicyclist, aimed at decreasing the level of potential injury.

Industry-Leading Warranty
The 2011 Sorento is covered by Kia's comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive vehicle coverage.

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Kia Motors Product Line
Kia Motors America offers a dynamic and diverse product line to meet the needs of all lifestyles. The vehicle line features the stylish and all-new Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego and value-packed Sportage SUVs, while the 2011 Sorento CUV arrives in showrooms in January 2010.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share and more recently achieved best quarter sales in company history. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.