Today is the last day to sign up for Reinvent NYC.GOV, the City's first-ever hackathon. Civic-minded designers and developers who want to help improve NYC government are encouraged to apply at: reinventnycgov.com.

Why have we decided to invite the best and brightest of NYC's tech community to help us improve NYC.gov? Here's the backstory.

Improving Our Digital Footprint

When we asked New Yorkers for their input on New York City's "Road Map for the Digital City," one of the biggest topics of feedback was NYC.gov, the City government's main digital presence.

Some New Yorkers praised the scope of information offered and ability to pay bills and look up records online. Others suggested we had room for improvement. Comments included: "NYC.gov is a little hard to navigate/search," "NYC.gov could use a refresh" and "NYC.gov is just too unwieldy." The refrain was clear: The site was muddy, but we had an opportunity to make NYC.gov more cohesive and user-centric while integrating it with different communication channels in social media.

Last week, New York City Government and General Assembly announced Reinvent NYC.GOV, our first-ever hackathon to help solve this challenge in an open, transparent, participatory environment.

Taking place July 30 to 31 at entrepreneurship-focused community learning space General Assembly, it's an important step in our our Road Map to realize NYC's digital potential. Here are a few reasons why we're doing it:

Why NYC Is Hosting a Hackathon

1. It will bridge sectors and connect the government and technology communities around a shared challenge.

2. It will encourage collaborative problem-solving and a more open government. We've invited developers to share their ideas for improving a major digital "public space." NYC.gov has almost as many visitors each year as Central Park and should be similarly cared for.

3. It will create a mechanism for the public to share feedback and ideas for a website that exists to serve them.

4. It can serve as a model for other governments, helping to affect national and international change.

5. It will introduce creative and innovative concepts that could help to evolve NYC.gov to be more efficient and effective in serving and empowering New Yorkers.

6. It will provide both individuals and teams with face-to-face access to the City's decision makers.

7. It creates a precedent and platform for evolving government through open innovation and participation.

8. It will serve as the first step in a transparent design process. We want to gather as much input as possible. This is a way to move quickly to achieve our goals.

9. It helps remove subjectivity from the design process by clearly showing what the public wants and needs.

We think this model is an important part of New York City's digital Road Map and feel that it can be an effective piece for other cities, as well. What are your ideas for the future of NYC.gov? Tell us in the comments below or tweet using the hashtag #reinventnycgov.

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is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.