As Senior Vice President Data, Daniel Prümers is head of the group of company’s own Data Competence Center in which the optimisation and profitability of this area of innovation is being advanced. Additionally, he is representing ProSiebenSat.1 on the board of the “European netID Foundation” which, under the name ‘netID’, is developing an open industry standard for logging in on the Internet in a manner that is secure and complies with data protection regulations.
Prümers has been working in the media and digital industry for more than 18 years; his career started at Bertelsmann; additional stations were Lycos Europe and the software provider Spotigo, where he served as CEO. Most recently, he was Director Business Development at Criteo, at the Munich location.