Search Engine Optimisation

To describe Search Engine Optimisation (SEO) in a
nutshell, it is the process of adapting key factors within
your website and it's code in order to rank well in internet
search engines such as Google.

As a specialist in SEO & SEM web design we know exactly
what to do to help grow your site organically and to improve
your website rankings (SERP's). If you are not top, someone
else is, placing even more importance on being able to be
found online easily. Once your site is optimised, higher
ranking in the search engines is then a matter of further
linking & marketing (SEM)

Search engine results pages (SERP's)

SERP's are the pages that show the results from your
searches in search engines like Google. Because it has been
proven that 90% of Internet users use search engines to find
websites, these are the most important pages on the
internet. These pages are made up of 2 different types of
listings, natural or organic listings and paid
advertisements. Paid listings are usually obtained through
'pay per click' (PPC) on Google for example they would be
bought through Google Adwords. Around 80% of Google clicks
are within the organic results, not the PPC and the vast
majority of these are within the first 3 pages so it is
important to rank well organically to reach your audience.

In order to rank well we make sure your site
is optimised to be
search engine friendly.

On-page SEO

Search Engine Optimisation (SEO) is the process of
engineering your site in order that it can be properly read
by the search engine spiders. Search engines are text
analysis systems so some SEO is really common sense, a text
rich page that uses your chosen keywords and phrases
prominently will rank higher than one made up of mainly
images. Behind the scenes your various paragraphs and
phrases can be highlighted to signify their importance to
the search engine spiders and descriptive text can also be
added to your pictures without it being visible.

We provide on-page SEO on all of our websites as
standard using your information about your business as a
starting point and building on that using our own experience
and techniques. We use the latest 'white hat' methods
ensuring that your rankings are never penalised for
unorthodox methods. We can also offer additional monitoring
services which would include 'tweaking' your on-page SEO
where a current strategy is not providing the desired
results.

Search engine marketing (SEM)

Another way of improving your SERP's is through good
inbound linking. A well known and trusted site will
naturally grow links through popularity, when starting from
scratch you will have to kick-start this process. These
inbound links are analysed by the search engine spiders so
links from other trusted and relevant sites are much more
valuable than those that can be acquired from link-building
farms that have no relevance.

We provide basic SEM with all our websites
utilising the major search engines and key local databases.
You can then expand on this by getting listed in as many
on-line databases as possible, asking for links back to your
site from your friends and colleagues, promoting your site
everywhere possible including social media and locally
focussed or specialist sites. It is also worth ensuring
that all your stationary includes your website address,
anything to generate click-through's to enhance your website
profile.

None of the impact this has on your rankings is instant,
it will take time to grow organically once in place. The
more effort applied, the more benefit your website will
receive.

Addressing this regularly will help your site rank
highly and stay there.

We offer:

Our aim is to give you & your website
design & brand, the impact it needs in your particular competitive
markets, using basic graphic design concepts combined with
creativity & the correct SEO at a price you can afford.

About A Clear Web

Our aim is to give you & your website design & brand,
the impact it needs in your particular competitive markets,
using basic graphic design concepts combined with creativity
& the correct SEO at
a price you can afford. Whether you are based in Worthing or
further afield we will design a website specifically
tailored to you.

Why choose us

We are a small friendly company offering a very close relationship with our clients and are always on hand to help.
Our work is important to us and nothing makes us happier than a fully satisfied customer with the website they want at
an affordable price.
We are proud to offer a full range of services in-house whereas many others use sub-contractors, overseas developers or template sites.

Updates

We are able to maintain and update any site you may
already have, often for a much lower price than your
original web designer.