Every December, Sweden's Language Council issues a list of new words.
The year 2012 brought the word "ogooglebar," which means "ungoogleable."
Google objected, noting that its name is a trademark, and shouldn't be
used in an unauthorized manner.

Exasperated, Sweden's Language Council director Ann Cederberg opted to
delete the word from the list because she had "neither the time nor
the inclination to pursue the lengthy process that Google is trying to
launch."

But this is the Interweb - and rather than letting the matter slide into
obscurity, the Streisand
Effect has been invoked. Now, "ogooglebar" is spreading.
As Cederberg wrote (and Google
translated)

"Google has forgotten one thing: language development does not
care about brand protection. No individual can decide the language.
Whoever in the future googling ogooglebar will not only find
the wording that Google wanted to change, and that will remain online
despite that Language Council amended the list. Anyone looking will
also find all the comments that follow after the news spread that word
was removed. That is how the Internet works."

One thing's for sure. Irony is not ogooglebar. Quartz has the story:
Link