The Heads Up, Don't Duck safety initiative dates back to 1996 and is aimed at reducing spinal cord and other debilitating injuries.

"Dr. Ashare, the current chair of our safety and protective committee, helped launch this important program nearly two decades ago," said Dr. Michael Stuart, chief medical officer of USA Hockey. "The basic premise of the program has not changed, however, we created this updated video piece to ensure that every player and coach understands the importance of keeping your head up."

"We’ve been out in front on safety issues over the course of our history," said Dave Ogrean, executive director of USA Hockey. "Heads Up, Don’t Duck has long been one of our signature safety programs and is part of our broad SafeSport program that addresses both on and off-ice safety of our participants."