4 Ways to Help Consumers Discover Your Mobile App

There are nearly 1 million apps available in the app store and 1 billion of them are being downloaded every month. This makes app discovery a lot more challenging for developers, perhaps an even tougher mountain to climb than creating the app itself. For SEOs, app discovery is juicy new territory to break in to. Here’s a glance at some of the global mobile stats for 2012: 1.2 billion mobile Web users worldwide In the US 25 percent of mobile Web users are mobile-only Smartphones represent 31.8 percent of all handsets shipped since February 2012 1 in 4 mobile apps once downloaded, are never used again The app landscape is expanding rapidly, but its current lagging point when compared to non-mobile platforms, is search capability. Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing o...