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Given the difficult challenges the Rochester City School District is facing for increasing student engagement and achievement, within an inflexible, inequitably funded, standardized educational environment, our Board of Education faces a critical decision for determining who should be its next education leader. As parents and leaders we strongly believe Dr. William Cala has the skills to lead as the Rochester City School District Superintendent.

He is a progressive leader and has a research-based agenda. Dr. Cala has experienced strong, wide support from Rochester-area parents, students, teachers, administrators, Board of Education members, religious leaders, and local, state and federal government leaders. He continues to speak regularly on the educational, social and economic needs of children. He voluntarily works to help the poor and AIDS-victimized children and adults of Kenya, Africa. Who could ask for a more qualified candidate to lead Rochester’s education agenda?

We expect the Superintendent to possess the following skills:

•Understand and facilitate the application of current research on student, teacher and administrator motivation and innovative learning to all student classrooms, communicate a humanistic, research-based vision for academic, personal and citizenship development for all Rochester students, that will excite the community.

•Work collaboratively with the Rochester Teachers and Administrators Associations for the primary purpose of helping Rochester’s children grow and develop to the best of their capabilities. Build and work with parent, university, business and community alliances to assertively challenge the current Board of Regents, NYS Legislature, Governor and U.S. Department of Education directed agendas to more effectively meet the needs of Rochester’s students.

•Communicate and demonstrate, with enthusiasm, commitment, intelligence and compassion, that Rochester’s children, parents and educators deserve a quality education.

•Demonstrate a successful history of effectively using these desired characteristics.

We are endorsing Dr. William Cala because he has proven he has the skills and the abilities we expect and deserve in this Rochester City School District. The Board of Education has the ability to ask for his application and reach out to him with the inquiry.