If they haven't any ideas of these items there was maximum potential for business failing and need to reduce the business and go ahead to success.

Fredland and Morris (1976) says whenever a owner take up a business he/she/company accept the three kinds of risk. which take care of the success to the business enterprise. firstly. risk related to the economy where business is situated. it described economy based mostly risk. Secondly, risk related with the industry where that business is operating. It described industry based. Thirdly, risk related to the business itself which is exclusive. I t refereed to company based risk.

According to (Dun and Bardstreet 1997), said that most of the business are failure because they cannot market research about their business and their workers. Only 20 employees have 37% chance to surveying four years. 9% chance of surveying 10 years and these failed business 10%of them shut down involuntarily credited to bankruptcy and 90% sealed because the business had not been successful. Other thing is owner didn't pay how much the employee desires or desired as for their work.

In US over 43000 business failed on 1997 that's total liabilities practically $20 billion. 90% business failing in america are the effect of a lack of general business management skills and planning. Matching to Dun & Bradstreet statistics7, 88. 7% of all business failures are credited to management blunders. The following list summarize the 12 leading management mistakes that lead to business failures.

7. Lack of understanding and contact with the supply industry at mature levels in the company.

8. Insufficient effective group team integration between clients, the company team and the resource chain.

1. 2. 3 Small Business Success story

One of the success busine. ss storyline of Oscar Neal Asbury who is the founder and president of Greenfield World Trade. He involved with exporting of high quality US product since 1979. he provides service for the meals and equipment over 130 countries to both retail and commercial market.

Now a times Asbury is the united states current economic climate stragglers he growing his products. He is a success business man at getting loan through the national market meltdown and witness to the financial power of his company as well as the strategic importance of as an exporter to over 130 countries. He received the prestigious prize 2008 small business week National Exporter Year honor and E-Star Export and the Export Achievements award from the US Department of commerce.

In 1981 he went to Asia for displayed several US produces throughout the region and In 1987 he found Asbury worldwide which became the largest American Export management company in its segment with 12 syndication facilities round the world. He starts FAB Asia, Inc. Within the Philippines which was the exclusive Asian fabricators of commercial kitchens for McDonalds and also other well known American restaurants and chains. In 1999 Mr. Asbury founded his current company, Greenfield World trade, . Inc. He printed over 50articals on global trade issues, a column for to The Point Reports and International Trade Blog for asburysworld. com.

Mr. Asbury is also an advocate, leader in this field as well as the US secretary of business, he serves as the chairman of the South Florida area Export Council and is a founding faculty member of Export University. He is also the member of the international insurance policy committee at the united states chamber of business in Washington DC.

This is the successful business report of Asbury in the tiny business organization who offers his effort for the business. In those days he used numerous kinds of ideas and business strategy with the business opponents.

when the business enterprise start it need to experienced many sorts of interior and external problems. For the success business group reduce or solving problem which influence the organization. The present day business is very complex. Due to methodical and technical development, changes are taking place very fast atlanta divorce attorneys business field. Pursuing are the basic personal skills or characteristics which a good businessman must own

1. Ability to Plan :A businessman, if he desires to shine running a business, must have the ability to plan and coordinate it.

2. Activator He had to trigger his personnel. If he triggers his employees then this is good for business.

3. Bold or Courage :Courage is a superb asset of an businessman. A good businessman should be a courageous and vivid person. May be his some furious decisions offered him damage in future, so he must be courageous and become bold.

4. Cooperation :A good businessman must have to cooperate with his workers. With the help of cooperation along with his workers he can run his business well.

5. Courtesy: Courtesy is to business what essential oil is to machinery. It costs only wins a reputation. So businessman has to win the heart of everybody along with his polite manners.

6. Decision Making: A good businessman should be a good and quick decision machine. Quick decision of a businessman is an important advantage of entrepreneur. And businessman has to know that his quick decision will give him advantage or not.

7. Discipline: A good businessman must have to care about the willpower of the business. If he doesn't value the self-control then no one (who matter to his business) obeys the self-discipline and business can't go well.

8. Evaluator: A businessman must check himself that how he is working. This thing can make the business good happening.

9. Foresight: A good businessman must have the quality of foresight. He must talk to the business enterprise world. He should move about and find out what is going on for he must estimate new needs and new inventions for creating fresh needs.

10. Credibility: A entrepreneur should be honest in dealing with others. Honesty of a businessman helps him in his business.

11. Hardworking: A entrepreneur must be hard working. Without have working no business can be successful. If the owner is not hard working then other staff of the business can not be hardworking.

12. Initiation: The business enterprise world is moving at a very fast speed. A businessman should have the ability to take effort by producing new things and new ways of marketing the products and services.

13. Knowledge: A good businessman must have knowledge of his business. It should be supplemented by the data of trade, finance, marketing, income tax, etc.

14. Authority: Leaders are not made, they may be born; however the businessman has to get some attributes of a head. With the help of leadership a entrepreneur can control his business and individuals.

15. Negotiator: If a businessman is a good negotiator, then he can run his business well, because without good communication he can't win over his consumer.

16. Personality: A entrepreneur must have a elegant personality since it can impress his customers. If his personality is bad or not graceful then his business can't go well.

1. 3 Need for study

Why is the business enterprise planning is important and just why it will be done in concert with a strategy? What benefits will appear by this analysis?

For the success of any business, planning should be the main to achieve the goal. Without the look firm never achieve the target of goal and aims of group by view of macro point of view business is performed in a global market. Due to the growing new technology and the web. Time and distance continue to become less and less relevant. Within a view of micro, the amount of anybody company or organization strategic planning offers a company purpose and way.

It is importance to owners of corporation and advanced professionals who make ideas and policies to obtaining goals. The main advantage of this planning is make no oversight in business operating when the look is making 1st find out the weakness of business and try to removed this weakness which have the success and the goal of organization.

1. 4 Research Questions and/or Hypotheses and/or Null Hypotheses

The aims of worthwhile business research should be how to raised promote the business in an financially sound manner
and to boost the businesses net income, vulnerability, and ensure its continuity.

Another feature of good business research is judging local problems of the surroundings where establishment will operate. If the business enterprise is manufacturing a specific product, look at the market size and options about how to produce the product. characteristic of good business research objectives is flexibility.

To identify about the procedures and strategy of other rivals of the market. what they are doing?

1. 5 Analytical Method:

Analytical process helps to discover the target goals. It refers to the task of using the analytical statistical tools and data. There aren't any specific tools that can be used to discover the desired outcome. For the analysis it will be used the SWOT evaluation System has been used. A short explanation of the SWOT

1. 5. 1 Inside analysis of the organization

The SWOT analyse is made by observing and talking about ( it is a qualitative analyse ) the characteristics of your business and of the market where it is found. The SWOT analysis allows to identify the strength of our company and the dangers of the surroundings.

S -Strength : identifies the resources and the skills our company has bought. What's the difference from the company? What can we improve ?

W -Weakness : describes the factors in which we have unfavourable position with regard to the competence. To make the internal analysis.

In order to make the internal analysis, has to be considered the research of resources, of activities and dangers.

External examination of the organization

O -Opportunities : they illustrate the possible marketplaces, business niches that may be seen by everyone, but if they're not recognized promptly that would mean the increased loss of the competitive advantage.

T -Threats : The explain the factors that cab put in danger the survival of the business, if they are recognised on time they can dodge or they may become opportunities.

In order to make the internal analysis we have to look at the analysis of the surroundings, of the interested teams, the legislation, and the demographic and politics aspects.

Once we have described the threats, the opportunities, the strengths and the weakness of the business, we can develop the SWOT matrix. Matrix let us visualise and summarised today's situation of the business.

Chapter-2

LITERATURE REVIEW

2. 1 INTRODUCTION

The main targets of this section is to review the prior and existing literature which is close to the research theme and objectives. In such a section we get the clear perspective about the business organization and the short explanation about the strategies planning, policies, knowledge management, business environment, triggers, process and the symptoms of the business failure and the way to alignment. The research will be predictably analysis under different views which relevant different methods of business prediction. This review business failure helps to sustain long-term run in market, save form opponents and how to manage the inner and external environmental problems of business firm for the success of business corporation.

2. 2 Overview of business organization

According to recent information from the UK'sMinistry of Justice, almost 12, 000 companies filed for insolvency in 2007 in Britain and Wales. This number is forecast to increase significantly (to around 13, 500 companies) in 2008 (Financial Times, 2 January 2008) as the financial crisis strikes businesses in the wider market. Smaller companies will probably suffer most due to a slowing market and the increasing costs of borrowing in a deteriorating business environment.

Business organization identifies that financial activity which is carry out on regular basis to generating profit purpose through the creation and sale of goods and service. In other term business means to remain busy in any activity like buying and selling production or syndication goods or service.

Shrestha k. N. ( 2010 pp. 4-5) says that business firm which are produced for earning profit. they are really mainly worried about producing goods and service of value to the world. companies, partnership, lone trading and joint stock are organised along this lines with a income motive to make it through against competition, future expansion and development.

Taylor, F. W. (1856-19150 ) says a small business business usually in the processing field, which gives students with education and training to degree standard. (David A. staat business management. 1991, 1999, 2004 Routledge can be an imprint of the Taylor and Francis group. )

Much of today's economical and business thinking is based on the ideas of the scientific movements towards the finish of the nineteenth century one of the main primary assumptions was that the overall economy and the business enterprise environment form a closed system in a state of strong equilibrium. By Beinhocker, (1997). Ansoff's (1993) states the model of environmental turbulence which ultimately shows the extreme case of discontinuous unpredictably changing environment. The primary purpose of purposed organizations insufficient complete information or different firm interpret the same information in various way? And business is the lifeblood of capitalist world. Simultaneously time or another just about everyone has consider entering business. Everyday hundreds of thousands of people in america buy goods from business one pay taxes. Which invest on another business. The duty generated by these business help support a administration infrastructure that is unrivalled in today's world by Bevans(1961)

2. 3 Business Strategy

Mc. kiernan (1997) recognized four strands to strategy theory and the knowledge based approach to strategy is sometimes subsumed into core competence or source established strategy. We assumed, however that knowledge -founded strategy has its own distinctive characteristic at the same time as providing a simple underpinning for all the other theories of tactical Management. tactical learning can be involved with the procedure by which market leaders, managers and organization learn about themselves. Their business and environment. Strategic learning is essential to development of the tactical knowledge after which superior performance is situated by Nokaka(1991)and other creators Chandler (1962) state that the strategy is persistence of the basic long-term and objectives of the venture and the adoption of plan of action and all the allocation of resources essential for carrying out of the goal. Porter (1996) declare that positioning-once the heart and soul of strategy is declined as too static for today's dynamic market and changing technological.

2. 3. 1 Strategy Formation

According to Teeca. et al (1995) says that the fundamental questions in the field of strategic management is how stable achieve and sustain competitive advantage. Because of the development a strong capabilities strategy, the four questions helps identify the field of tactical management its limitations as they are present today, it concerns and exactly how it can makes contribution to the practice of management the questions are

How the organization behave?

Why are businesses different?

What is the function of or value added by the head office unit in a multi -business organization?

What establishes the success or failing of the company in international or national competition?

2. 3. 2 Business Environment

The business company is a micro-economic- product which firm runs. Bye environment the guide is the set of external factor on causes which procedure of the business enterprise firm. The business firm individually does not have much affect on the surroundings.

Types of business Environment

Economic Environmental business

Non - Economic Environmental business

Economic Environmental business

Economic Environmental business activities require change of inputs into outputs, way to obtain these market place and exchange of the products with the customer for money, Business firm while undertaking these financial activities are constrained by the option of learning resource, land, labour, capital recycleables and financing. Which related inside factors of business environment by Pailwar (2010) and another creator says about non inexpensive environmental business or External Environment. Reddy (2004) expresses that the surroundings is so intricate and dynamic that it's difficult to spell it out and analysis because it is the external factor which automatically impact to the organization from outside the business corporation such as

Political environment

Social environment

Demographic environment

Technological environment

Natural environment and

Historical environment

Organization ; Changing organizational characteristic

Organization success when they operate in says of steadiness and harmony to look at intentionally to the surroundings. Lowendahl (2005) concludes the the increasing complexness is transforming the field of tactical management form a search for general treatment for an understanding and approval that different solution can working similarly well. In post modern situation the nation of garnd (formal) theory model or body work that applies to all organizations in a human population collapses, as the characteristics of the organization by explanation will be local, unique and short-term.

2. 4 Knowledge management:

This is the theory for how knowledge is manage like including knowledge management strategy and execution by this is of Webester (1992) Romance management and marketing reveal these changing in general management and strategy. These definitions adopt a verity of partners, not just customer and the term relationship can mean a variety of things depending about how it applied. It could be taken to imply only kind of cooperation, form a conceive source romantic relationship to strategies facts. And another author Donaldson (1998)said the managing various relationship types may place emphasis on managerial style and associated organizational culture. And business using execution methods in dealing with one supplier will dsicover it an effort to improve to relationship strategy.

: identifying customer needs and requirements

:anticipating future styles and monitoring environmental forces

: satisfying customers existing and future requirements through handling the product or service packaging, optimising value for money pricing and maximizing availability and delivery while promoting and retailing benefits in the most effective way.

:profit, making certain the company can provide this process in the future.

2. 4. 1 Causes, Process and Remedies

The failure procedure for the firm can be compared with the progression of a disease in a human beings. Just as failure itself is comparable to death. The sources of failure are often associated with management adequacy. These causes lead to event of symptoms that are observable from the deterioration of financial ration.

From the declaration given by Luoma and Laitinen (1991) we can infer a) failing is not really a sudden even, it takes some time ("evolution of the disease") for a company to become individual bankruptcy b) financial ratios are just symptoms of failing and c) failing process is triggered off by something causes.

Unfortunately, very few creators Altman(1971) Vernimmen(1978) Dambolena and Knoury (1980) Koenig (1985) or Markidakis (1991) are actually interested in personal bankruptcy. Even if the list of causes may vary across studies, we can distinguish two main causes of failure. Endogenous and exogenous factors. The primary causes within firm is managerial
incompetence this is actually the case in France and Belgium but also in US where 90% of personal bankruptcy can be impute to this factor Dambolena and Khoury (1980) add that bad management looks through insufficient responsibilities to improve in technology. Insufficient concern for cost factor poor knowledge of financial things.

What exogenous factors matter, Altman (1971) mentions that the change in the countries failing rate is adversely from the change in overall economical activities Guilhot (2000) speak about that there surely is a systematic correlation between failing and economical crises stock market performance, and offer condition. That's why writer Altman (1971) use in their macroeconomic factor. The impact of macroeconomic factor on bankruptcy seems especially important. The amounts of individual bankruptcy in 2000is decreasing in Belgium to the relatively good and steady economic situation. But Vernimmen (1997) condition again that the failing of one companies customer was the primary causes of organizations personal bankruptcy in France. This assertion introduced bankruptcy prediction is vital topic because failing of a specific company would have unfortunate effect on ither entities.

2. 4. 2 The symptoms of Failure

We already explain that the almost all of the authors rely on symptoms of the diseased in order to predict inability or personal bankruptcy. These symptoms can be qualitative or quantitative. (financial ratios) variables. Altman (1968) state governments that the excluding applications on too typical sector like banking or insurance. Where more and more ratios were used. Its firmly impossible to give here all ratios.

We pointed out that the most frequently used financial ratios are CA/CL, WC/TA, EBIT/TA and NI/TA. It was essential to included non-financial plus more qualitative information in the model Altman and Loris (1976) and Vernimmen (1978) Dimitras et. Al (1995) Greco et al. (1998) really including as qualitative information bankruptcy predication model. In this section they analysis as qualitative information professionals works experiences. Organizations market niche-position special competitive advantage of company or market flexibility. Cormier et al. (1994) include other qualitative indications like investment in a new sector, change in the depreciation method or change in ownership.

Few writers Abdel-Khalik and El-Sheshi (1980) used craze data in the form of the average change over several years in different proportion. It appears that trends varying have a greater ability to draw out information from balance sheet data and even more in a position to deficit "creating accounting".

Mader (1975) Mensah (1984) Khalos(1985) or Taffer(1985) demonstrated the contrary. The size of the company seems also have an impact on the financial disease of the firm of the organization. Bryant (1971) and Laitinen (1992) or Jo and Han (1997) shows the incorporate the size displayed, like total possessions, sales and the numbers of employees.

2. 5 Strategic Alignment

HR and Business head must think of strategy and its own role in the border HR. Programmes and practice in a holistic way answering these questions as they determine the policies and practice which will be their basis of their business culture.

What do we do?

How should we get it done?

What all skills do we need to achieve success?

What skills do we are in need of survive for future?

It means the hyperlink between every one of the activities that are do as part of human resources management and the human resources insurance policy. This links explain the direct software of every solitary human resource coverage, practice and program support the business.

Brocke and Rosemann (2010) conclude that the business enterprise process management requires an alignment with the organizational strategy. Only such restricted positioning ensure relevance business process management and a very important contribution to the corporate permanent priorities. Alignment does not have to be always a unidirectional in the normal sense a BPM strategy's oriented towards the corporate strategy.

It should be accepted that two stages will normally build off one another in a constant cycle from yr to calendar year. It formulates improved by and organized capabilities from the previous round.

CHAPTER - 3

RESEARCH- METHODOLOGY

3. 1 Introduction

This chapter handles the study design, justification for the specific study unit, mother nature and way to obtain data, data collection method, data processing and SWOT analysis The word methodology is thought as something which comprises the principles, procedures and procedures which are applied to a particular branch of knowledge. Methodology refers to how information is found or the way something is done. Methodology includes the methods, techniques and techniques which are being used to acquire and analyse information.

3. 2 Research Design

A research design is the design of conditions for collection and analysis of data in a manner that aims to incorporate relevance to the study purpose with economy in procedure. It is the plan structure and strategy on investigations conceived for obtaining answers to analyze questions and also to control variances. To attain the objective of this analysis, descriptive and analytical research designs have been used. To judge operating performance and the present condition of market, the SWOT evaluation is used as a second data research tool because of this study.

3. 3 Source of Data

This study is conducted mainly based on secondary data. The data associated with the theoretical based on the business organizations such as impact of interior and exterior business environment which result directly to company. In this cases, the principal data is not taken for the accuracy and reliability of analysis. Because it is not possible and also difficult to accumulate key data. Supplementary data and information are gathered from existing research, journals, news, catalogs and websites.

3. 4 Appropriate Research Method

For this subject matter we can choose any method like the Description, explanation, qualitative and quantitative is the techniques to collection and examination of data.

3. 4. 1 Description Method : to spell it out a behaviour or kind of subject never to look for any specific romantic relationships, nor to correlate 2 or even more variables. It could acquire a whole lot of information through explanation. It could be used as an indirect test of any theory or model some behaviours/situations can't be studied some other way to basic types of descriptive designs: studies & observational studies.

3. 4. 2 Explanatory Method: Explanatory research focuses on why questions. For instance, it is a very important factor to describe the criminal offense rate in a country, to look at trends as time passes or even to compare the rates in various countries. It really is a significant different thing to build up explanations about why the criminal offense rate is really as high as it is, why some types of offense are increasing or why the pace is higher in a few countries than in others.

3. 4. 3 Qualitative Method : The look of qualitative research is probably the most adaptable of the various experimental techniques, encompassing a number of accepted methods and constructions. From a person case study to a extensive survey, this type of analysis still needs to be carefully produced and designed, but there is absolutely no standardized structure.

3. 4. 4 Quantitative method: Quantitative research is all about quantifying the associations between variables. Variables are the things you measure on your subject matter, which is often humans, pets, or cells. Variables can represent subject characteristics (e. g. weight, height, sex), the things are really interested in factors representing the timing of measurements and dynamics of any treatments content receive. To quantify the human relationships between these factors, we use ideals of effect reports including the relationship coefficient, the difference between method of something in two groupings, or the comparative occurrence of something in two categories.

3. 4. 5 Types of data collection

i) Major Data: this is the data which is gathered by the first research person. In this technique the data gather himself using methods such as interviews and questionnaires. The main element point here's that the data he/she collect is unique to him and his/her research and, until he/she release, no-one else has usage of it. There are plenty of ways of collecting major data and the key methods include: Questionnaires, interviews, concentration group interviews, observation, case-studies, diaries, critical happenings, portfolios.

ii) Extra Data: Supplementary data is data accumulated by someone other than an individual. Common resources of secondary data for cultural technology include censuses, surveys, organizational documents and data accumulated through qualitative methodologies or qualitative research. Data accumulated for a purpose other than the one a forecaster may put it to use for; sources can include newspapers, pr announcements, market research reviews.

3. 5 Appropriate use of methodology

Research technique helps the business in creating the directions where to going on in knowing precisely what was happening and how it must be done at step-by-step. It gives clear ideas as to activities that are effective in supporting to choose the precise data needs. In the stage of analysis and interpretation, it can help in providing way to the analysis and understanding process arrives at result and referrals.

3. 6 Data analysis

In this research data has gathered the supplementary data from past research information, websites and different journals and meetings and observed researched about it. Within the comparison and compare with different writers of group theory and management theory which places in Literature review. The actual organizational theory detailed about organizational and business environment on the market. At last, we found that what's good and what's harmful to organizations ideas and insurance policies in present and future goal.

3. 7 Limitations

Every research have their own requirements. In this subject non of the organizations will be ready to provides their information and their ideas and regulations. Because every company have their short-term and long term policies if indeed they flash these procedures, it could chance to adopt advantages by opponents which is not good for the business. Suppose one business flash their policy in the market other competitors make better plan to competition with them. Which influence on the companies improvement. So non of organizational professionals, personnel or any members of corporation doesn't provide any information.

Chapter- 4

Presentation and Analysis

1. 1 Introduction

This chapter handles the demonstration and examination of data collected from the different sources. As stated in the theoretical prescription, performance examination of the business enterprise group components, SWOT: Strength, Weakness, Opportunity and Hazards. The data accumulated from different annual literature, existing research paper and journal have been analyzed with the use of SWOT. The major results thereby have been emanated as produced from analysis of data.

Source: Dynamic SWOT examination by T. Richard Richard Dealtry (1992)

1. 1. 2 SWOT Analysis

i) Power : The strengths of the business enterprise may exist in several areas. The business enterprise may be
financially sound and have a very well trained labor force and the latest equipment and software applications. Getting business premises and being located central to a transfer network are also strengths. The areas of strength also relate to items such as brand acceptance such as competition. If opponents are few in quantity, this will add power for business company.

ii) Weakness : If the reverse position is present with any of the items talked about under strengths then these would be where your business weaknesses rest. For instance, if organizations staff weren't properly trained or if they needed to rent property. Likewise, if the business is experiencing stock problems, this would be considered as a weakness, as would unnecessary waste in any of the businesses processes.

iii) Opportinuty : Opportunities can develop internally or externally. Internally, the financial durability of the business be able to borrow money for development, and the skilled personnel could allow for release of other product runs. Externally, opportunities may take place, for example, in the area of development or takeover of other businesses. Advancements in the local community can also provide opportunities.

iv) Dangers : Increased costs and competition are two issues that could show business, as could refusal of permissions to do what the organization wish with the business enterprise. Likewise, increased borrowing make a difference the business profitability. Another section of menace is the ending of product reputation or time differentials.

1. 2 Appraising opportunities and threats

Now ask to look at the dangers and Opportunities issues directly and take a view on the value of these in terms of these potential impact on the business group or company. And requesting to convey a view as to if the total ramifications of Dangers to the company are higher than the total aftereffect of the opportunities or vice-versa To aid firm or professionals of company in getting these decision the next plan is provided to allow them to evaluate and use.

If the impact of all the Threats are add up to the Opportunities (T =O) then this is shown in Fig(i) below : the point of similar balance being halfway between the dangers and Opportunities on the sample machine lever.

Threats = Opportunities

Again, In case the Opportunities open to the firm or organization are consider to be higher than the Dangers (O >T), the idea of balance would be shown in fig (ii)

Threats > Opportunities

Likewise if the hazards to the company or firm are greater than opportunity (T > O), the point of balance would be as shown in fig

Threats < Opportunities

This weighting and balancing of opposing issues in hazards and opportunities as illustrated is based upon the technicalities of a simple lever. Generally different conditions of issue balancing can be actually demonstrated on the easy lever technicalities and alternatives methods have been efficiently employed in demonstrating.

The size of controlling point made by managers to symbolize the examine impact weights of dangers and opportunities, and power and weakness. In this particular identifying the label of issues. The entire impact of different coloured of issues can be weighting use as a set of level to shown the partnership of Opportunity to Threats and Durability to Weakness.

An alternate method is to use different issues and size. Which can be weighting in a similar way.

The issue analysis process is more complicated and recommended. This technique of issue assessment and management is more in-keeping with the truth of midsection and senior professionals working conditions and contributes simplicity to the perfect solution is research process.

1. 3 Appraising durability and weaknesses

The managers are asked to have a view on the importance of the Strength and Weaknesses that they have identified, in a similar manner to that referred to in phases I and plot the position of balance on the strengths weaknesses size.

If the strength had add up to weakness the idea of balance could have been in the centre of the lever which is listed below

Strength = weaknesses

The point that the group of the professionals plotted for their company showed inside Strength were greater than weaknesses (S > W) which is listed below

Strength > Weaknesses

In this circumstance strength is greater than the weakness which is a good for the firm or company if the weakness is greater than strength it is sure to failure the organization because the weaknesses are the that subject which is the key causes to going down the firm revenue and improvement.

Analysis implies that the organizations or companies main value is situated on the SWOT analysis where Opportunity are judge by the band of manager to be marginally greater than Threats, on a close examination of external issue which Strength are quite a lot higher than the recognized Weakness of the internal organizational and source of information issue. This examination is to consider future development and the future development and the formulation of the strategy by applying the ideas of -Building on power, Getting rid of weaknesses, Exploiting Opportunities and Mitigating (justifying) threats to issue qualities by the managers.

The issues quality can be pursue forcefully with the aim of moving the organization value further along the opportunity size through the formulation and implementation of strength-training and opportunity taking strategies, whereas at the same time introduction damage limitation ways of justifying Threats and take ve+ steps to eliminate Weaknesses.

At last it is vital to issue recognition must focus on what is important to the company or organization as a whole ; take a border point of view but, ensure that the region at the problem under the micro range is clearly defined to really know what issues are interior (S + W ) and what issues are external (O + T ).

CHAPTER FIVE

SUMMARY, Realization AND RECOMMENDATION

This chapter consists with three parts - Conclusion, Conclusion and Advice. The first part handles a summarization of the complete study, and second part presents the conclusion and the previous part presents suggestion taking into considerations the major results.

5. 1. Summary

The research was conducted with the aim to analyze the different situation and the condition of market The study is based on the extra data which is extracted from the prevailing research, literature or journals. The research of portfolio is done to obtain an improved information into a firm's position and condition and their operating performance. Various methodologies and tools have been put on know the stock portfolio analysis for the organization.

The major important objective of the study was to analyze of portfolio analysis of the organizations or company, which deals with the specific targets of the study to know the tendency in the security, level of effective internal and external environmental structure, tendency in belongings quality, rates of returns and costs, liquidity position and signal of progress of establishment and market over the prior situation.

SWOT is a performance monitoring system which can determine the inner and exterior environment of institution through the use of its indications. The indications of SWOT were put on find a strength of firm reduced the weaknesses of group and compare of opportunity and hazards.

5. 2. Conclusion

Based on the analysis of its conclusions, the following conclusions have been drawn as its last shape of the analysis on the evaluation of business organization within the SWOT standard.

5. 2. 1. Power and weakness

Strength and the weakness is the inner business examination imparts a useful sense about what the business goals and proper are most realistic and skilled. The comparability of a firm strength and weakness with the methods of the key competitors result the id of areas where the organization has competitive benefits. The internal factors which is often influenced

We need to apply all of this systems which really helps to give more strength and try to reduce increasingly more the weaknesses of the business for the achieving goals of group. if we've weaknesses in our organization we can not achieve our goal. So we will try to handling problems about the weakness of group. This means make power is higher than weakness. In the event the possible we need to remove all the weakness.

5. 2. 2 Opportunity and threats

This is the exterior environment of SWOT which require the business enterprise to look critically at the external factors impacting its performance. The sector of research covers the region discussed under the various model and Infestation analysis. PEST means political, economical, social and technological.

We need to determine about opportunities where do we see interesting market development? What do competition or partners neglect to do that we could take advantage of? Any kind of tendencies (technological, governmental, physical, etc ) in culture that may provide chance for organization? And also other side was hazards where our opponents are doing better or not? So corporation need to think about threats like what are the firm opponents doing and what that organization should be doing for future and making plan? Any kind of new rules and rules that limit for the reason that sector which is manufactured by administration or international guidelines? Is the firms budget is healthy or not?

Organization is no longer able to invest in speedy technological developments (risks) because of resent cash-flow problem (weaknesses). However companies growth and final result motivated team (strength) is prepared to invest more time and work in checking a fresh position market that no person has considered before to represent in more customers (opportunity).

5. 3 Recommendation

In my opinion, organizations first priority ought to be to appropriate composition and corporation in the good service for customers and motivate staffs. Increase highlighting on marketing firm successes and special initiatives, stressing the benefits to costumers. Increase the emphasis on the professional development of professional/complex and support personnel a) with an increase of money and b) by providing relief for personnel to be from work to take part in development activities. And another most significant thing is the to control external environmental subjects which cannot control by business itself. So, organization make ma fixable plans for future years conditions. Which effects the business itself like political environment, sociable environment, socio- ethnical environmental, demographic etc.

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