First Look: Pepsi Launches Global Campaign With Nicki Minaj

Nicki Minaj is definitely putting her money where her mouth is, with yet another endorsement deal under her belt. This time, she’s joining the likes of Michael Jackson, Madonna and Britney Spears who have all starred in past global ad campaigns for Pepsi. The brand is launching a new global marketing campaign titled, Live For Now’ this Summer and they’ve snagged the Head Barb for a few commercials which will launch on May 7th. Her 2010 single, ‘Moment For Life’ will serve as the soundtrack for the ad spots.

This is definitely a big deal, however, Nicki Minaj hasn’t said much about it aside from a few subliminal hints in songs here and there. She rapped on Roman Reloaded, ‘Just shot a commercial, when I flew to the set though, I ain’t fly commercial. And the ad is global, yep your ad was local.’

Earlier this week, she announced tour dates for her first US headlining tour. Check the dates below:

I’ve always wondered why companies like Pepsi & Coke put out this multi-million dollar campaigns on such a staple product. Like, I drink Pepsi. Period. I don’t like Coke. So I wouldn’t care if the POPE endorsed Coke, I’m not drinking it. But I guess when you’ve got billion to spend, why not! {shrugs}

And not to shade, but those tour venues aren’t where MAJOR headliners stop. And is this a partial list? No NY or Cali stops????

+3Jbrizzy Reply:May 2nd, 2012 at 6:26 pm

Yall do rember them creating a Pepsi for her right? It’s going to be cslled Pop. it was in an older post

Cant knock nicki for getting this paper because by all means do u BOO BOO… *Kat williams voice* i don’t drink dark soda so … i mean congrats to Nicki cuz errybody kno once u go pepsi u doing aight wit cha self.. by no means am i saying that this makes her albums purchase worthy it just means the bishh is tryna pay bills and have money left over for fun!

Its cool Moment for life will be played in the ads. That is the only song I ever really liked by her. I think that song has longevity and can always be played at some positive event. Like prom or a graduation party.

I agree. I largely don’t like Nicki’s style of rapping/singing but I did like Moment For Life. Its interesting that old material is going on this new promotion. There isn’t a song on RR that remotely as aspirational or positive. I hope Nicki enjoys these moments, makes her money and invests it wisely because I don’t anticipate longevity in her music career.

LOL WAIT WAIT WAIT…ISNT SHE SUPPOSED TO BE THIS “BIG INTERNATIONAL STAR” AND SHE CAN ONLY GET THE FOX THEATER….WHAT HAPPENED TO PHILLIPS ARENA…THATS WHERE THE BIG ACTS GO!….they must know she wouldnt be able to sell out no phillips arena…

girl no, when you make it big, you’re at The Palace of Auburn Hills, thats where the big boys go, Fox theatre is literally on the outskirts of downtown and it only hold up to 5,000 people, and thats if every single person comes, Fox is mainly known for its broadway plays, that or WSU’s theatre houses

now The Palace holds 22,000, thats where Jay Z, Kanye, Madonna, Beyonce (2x) etc have performed when you make it big and wanna come to MI? you perform there, and if we love you enough, you’ll be forced to perform twice i.e The Home and Home tour

I live in Houston and have no clue where or what the Bayou theatre is and im not trying to shade her but this is coming from somebody who goes to concerts at big or small venues. We have a Arena out here where acts who can’t sell out the big Toyota center but can draw a large crowd go, y is she not performing there? She should have joined Drakes Paradise tour as a guest, hell we all know she a sideshow act…

jared jacobs Reply:May 2nd, 2012 at 11:54 pm

i was thinking the same thing im from houston too and has never heard of the bayou theatre but i will be googling it cause i love concerts and nicki was awesome the last time i saw her in concert.

I’m proud of her too. I think its a shame that some of us can’t congratulate a another woman on her accomplishments. I’m not a huge fan but I was excited to hear that she had landed this campaign because its a big deal. A very big deal!

instead of paying the super rich celebrities all this crazy money why dont they pay the poor people who scrunge up change to buy their heart attack in a can they are the one who make the ******** rich in the first place so why the hell the poor people cant get some huh think about it dam it people

This really is a good look. As stated, she has definitely joined the likes of Beyonce, Michael Jackson and countless others. She was dead as serious when she said she wants and empire and build a huge brand.

Can you read? I’m assuming not. I didn’t compare Nicki to Beyonce or Michael Jackson. I said she “joined the likes of” them……..which she did. And even if I did compare them, what’s wrong with that? Nothing.

Everything bish dont u eva disrespect MJ!!!! a true performer or put his name with someone who cant even sing or dance.

+1HALF AMAZIN Reply:May 5th, 2012 at 12:01 am

@ YO U BUGGIN

I think “joining the likes” only refers to her also having a Pepsi commerical. One cannot assume an equitable comparison ANYWHERE else. I personally stopped drinking Pepsi in 1996 but IDK, I guess somebody thinks its a tasty beverage. I’ll have warm glass of spoiled milk instead.

Kalia Reply:May 2nd, 2012 at 7:57 pm

POSITIVE THOUGHTS didn’t compare Nicki to Michael or Beyonce, he/she said they also did global pepsi ads.— as long as pepsi is still on the shelves, people will still drink it. according to forbes she’s pocketing MILLIONS either way hater.

No one drinks Pepsi? Are you serious?! It’s my only cola of choice, and some Dr. Pepper once in awhile (and I only buy that if there’s no Pepsi). If no one drank Pepsi, than Pepsi wouldn’t be on ANY shelves. Please have a damn seat with that illogical comment!

+9IMO U MAD? Reply:May 2nd, 2012 at 10:34 pm

Only Nicki makes haters say “No one drinks Pepsi anymore” I swear she bring haters to a NEW level, that’s how you know she has something. She makes ppl say the most outlandish sh*t to discredit her. And she did joing MJ, Bey, Britney, Madonna! The TOP STARS. You don’t get a Pepsi add being an Ashanti or something. No shade to her but Nicki is a SUPERSTAR. Get over it.

again I never understand statements like that, why should I respect her grind? she makes mediocre music fueled with either outdated beef, or her love to bubble gum pop nonsense (mind you im just paraphrasing some of the critics to her latest album) she gains a following on that mediocre music and of course with a following like that any product will want you as their spokesgirl,

you garner these deals not because of your talent, cuz trust me these companies can care less about that, its because of your popularity, the more popular you are, the more they want you, so I should respect that because?

like i always say, hookers are making money too, should i “respect” their hustle as well?

I wouldn’t call them irrelevant (sp?), but I noticed that Baltimore, DC, NY and Philly among others are missing from the list. I guess her team knows that the “urban” market isn’t feeling her anymore. Smart to go to places where she can pack a house. Glad to see my city was on the list, I’d hate to see the hoardes of little girls dressed like hookers standing in line.

NOT TRUE. She’s already doing radio shows in NJ, PHILLY, LA etc. She can’t double up in those cities. Double Up means she can’t do a solo show in a city she’s already doing a radio show. She’s also doing a tour in the fall that will cover these cities.

RADIO SHOW = CONCERT. (I.E. SUMMER JAM) WHY WOULD SHE DO CONCERTS IN THE SAME PLACES IN THE SAME MONTH? She addressed it on twitter already.

+1IGOTFIVEONIT Reply:May 2nd, 2012 at 5:37 pm

@hmmm she hates new york lol my aunt said nicki was cursing on the radio saying FCK new york N—as because they didnt buy her mixtapes but she shouldve known people are gonna like you and some people won’t its the way the cookie crumbles

All that matters in life is accumulating as much money as you can, even when you have enough to live comfortably as a multi-millionaire. Never mind talent, skill, hard work, or leaving behind a legacy.

So you know for a fact that no drinks Pepsi….Well, somebody is because every time I go in stores they bout gone. You must be a Lil’ Kim fan and no I am not hating on Kim but right now Nicki is doing her thing.

+6Kalia Reply:May 2nd, 2012 at 8:04 pm

and people still wear old navy?— I sure dont recall forbes reporting old navy paying lil’ kim millions of dollars for a global ad campaign either.

Only thing Kim is doing is throwing shade cuz she cant get paid. She sold her album on PAYPAL! and Shipped CD’s. Lets be real! If Nicki would’ve done that yall would have buried her ALIVE!!!! That’s the wackest mess ever. Kim is washeeeddd!

+1kimmy Reply:May 3rd, 2012 at 12:10 am

actually kim COULD she already did a pepsi ad for superbowl i swear nicki worships her and has a notepad to do everything kim did

Igotfiveonit Reply:May 6th, 2012 at 12:43 am

see thats when you’re wrong nicki was selling her mixtapes on pay pal. news flash a MIXTAPE is not an album. GOOD LORD! lols you girls have me laughing you monkey see monkey do. and actually Kim forgot about nicki minaj why do you think nicki sales arent good from her first album *coughs* cuz nicki diss lil kim *coughs* n kim responded *coughs NOW that kim is really doing her thing she not worrying about nicki. SOOOO yeah

Nikki is making her money, I can’t even front about that. She came into the industry at a time when there was no other woman there. She’s going to be around for a while, and I’m a HARD CORE LIL KIM FAN. But a hater I am not. It’s money to be made out there and I can’t hat on woman getting paid.

Nikki is making her money, I can’t even front about that. She came into the industry at a time when there was no other woman there. She’s going to be around for a while, and I’m a HARD CORE LIL KIM FAN. But a hater I am not. It’s money to be made out there and I can’t hate on a woman getting paid.

seems like pepsi should of got someone else besides nicki..maybe someone with uh, idk talent. but hey, shes making money with this deal, pepsi pays most artist stacks to do their commercial. #i aint mad at cha

If the pepsi company can make billions a year just for an unhealthy drink what makes you think TALENT is critical for this ad? Lol. Jus sayin. I’m pretty sure americans care less as long as it’s a catchy song. Hence, britney spears.

true but im sure their are plenty other catchy songs made by talented artists they could of chosen besides her. some better than britney and nicki im sure of. i mean they had beyonce, michael, and um….nicki. that doesnt even sound right in a sentence lol

You know…I stopped being a Nicki Minaj stan once Reloaded Dropped.I will admit I still like some of her old songs..but not feeling her like I was when she first came out(even though that verse she dropped with B.o.B was HOT!!!!)but I’m luke warm about her to cold…
HOWEVER!!!I cannot hate when someone is doing big things.She’s branded herself(whether you like or buy the brand)and she is certified Pop Star who happens to rap sometimes.I have a feeling she isn’t going ANYWHERE anytime soon.She gets the same hate Rihanna got a few years ago where nothing she did satisfied anybody.

Looks like YMCMB is winning Drake has an Sprite endorsement Wayne has a Mountain Dew endorsement and now Nicki is with Pepsi….and she has MAC and OPI….looks like she’s winning from here…everyone knows that artists don’t really make money off albums unless they write and produce it. I know she writes her music but I dont know if she produces it…

Pepsi’s campaign ad’s are no longer iconic… they haven’t been since they stopped using people like MJ & Madonna, who are great. & Nicki’s outfit is giving me the Jetsons and I can’t deal… Nothing against her but, how old is she? like really, tuhhhhh.

So we’re just gonna ignore the fact that someone of nicki’s stature is touring in theaters just like lil kim who hasn’t put out an album in 7 years. A person with alot of “barbies” still cant book an arena? Tours are where you make your money if nicki didn’t have these endorsement deals she’d be assed out considering she doesn’t see all her sales money (360 deal). shit is just funny to me she throws so much shade on kim but aint doing nothing major or anything that kim ain’t do. Either way i can’t wait for azealia banks to eat her for lunch along with eve and missy.

She isn’t doing anything major? Are you serious? A Pepsi endorsement is major? She got other major deals too. 360 deal or not, no artists is seeing all their sales money. She got the deals that others are not, so she is doing good. To knock that is simply petty.

Nikki’s album just came out, so this is just a small tour, which is what most artists do. She will be on a another later once the album has been out longer and more singles are out.

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My baby Nicki doing her thing Queen stand up south side jamaica queens and its crazy… While evryone hates Nicki i striking big endoresement deals and her own line of shoes are coming soon and she will be the number one holloween costime this year she is putting out her very own holloween costume mo money mo money mo money

I guess they didnt like any of the material from Romans Reloaded. I am not a fan of hers but I wont knock her accomplishment. The more she does as far as endorsements go the more she opens doors for women of color who are actuall artist and not a gimmick.

for the people who actually liked THIS fool’s comment your just as a donkey as this person. SERIOUSLY HOW did cuban race got into a PEPSI CAMPAIGN??? THe world is old people are annoying i wish God could just throw your ignorant racist behinds to the water of flames

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