Altough Ari Gold is great fun as a character on a tv show, he is not someone you want to have as a role model. Being alfa doesn't mean being rude to people and trying to control everything. You want to be social to everybody regardless of their looks and enjoy the experience of the conversation. Give value and don't demand anything in return. Ari Gold does non of that. He is constantly trying to control peolple in an obnoxious way, which in real life will make people angry and they don't want to hang out with you.

Live your life by your own standards yes, and don't let yourself push over. But give value.

the 'value' he gives is that he accepts you and let them be part of his world . Because his reality is the way, and they are needy for his value people accept it.
It's managament by fear. And no, it won't work exactly the same with girls, but in this business mindset people will work harder for you than when you're the soft nice manager. I personally experienced CEO's jumping and screaming on tables in meeting rooms to other management. And i'm talking about people age 45-60.
Fear is the constant stimulation to get rewarded with his 'value'. And the fun part is that people indeed feel his 'value' as a reward, sometimes forgetting what absurd things they had to do to get it (for example Loyd)

Maybe you can compare this with a very popular though arrogant girl that's still SO hot that you'd fuck r inspite of her character. She will test, ignore, insult you. But the more she does that, the more of a challenege you see it to get her (value).

It's not that being a dick to people like Svall says is the way to go--ultimately there are three stages of a man's development--first he is like a child whose body develops more quickly that he himself does inside, so he puts on a persona and basically acts like a in some way (catering to other people, being needy, approval-seeking, etc.). Then they grow up a bit more and begin to assert themselves more, even at the expense of hurting others--they begin to develop boundaries, etc. (like if someone insults you in some way, instead of just wimping out, they begin to stand up for themselves, and get highs whenever they feel like they man up or conquer something).

The last stage is when they really, truly no longer care, but throughout any experience their authenticity shines through (this doesn't mean they will be wimpy, but they will no longer constantly seek to "man up" or "dominate" others as a way of validating themselves as "better than others" in some overt or very subtle way in the eyes of others. Dr. Dish meant that Ari isn't really at that last, final stage of true inner security, and in that sense, Dr. Dish is right. But it is also clear that Dr. Dish is not yet on Ari's hypothetical (because he's a TV character) level of development, because if he were, he would know that not being at the third stage DOESN'T MEAN THAT ARI ISN'T WHAT YOU'D CALL A "HIGH VALUE" GUY, OR TO PUT IT IN EVERYDAY LANGUAGE, A GUY THAT GIRLS AND PEOPLE IN GENERAL WANT TO BE AROUND. Most guys are in that first stage (so of course a second stage man like Ari is much more attractive)...and aren't really asserting their real selves, but are instead seeking to solidify a mental identity (read: your social self [i.e. persona], as Ozzie puts it) as this or that--a pimp, a player, a "high value" (I hate that term by the way), or whatever guy, the ultimate basis of which is that others (in this community, it would be girls) approve of, like a substitute for your old desire for parental approval. They don't realize yet that life (and "game") is about uncovering and EXPRESSING THE REAL YOU, not trying to develop a persona or "identity" that covers up the real you inside. This is the "new RSD," or so they call it, about being natural, and expressing yourself, instead of trying to "be someone" that you think girls will like.

The third and last stage is not something most people will ever reach within themselves, because it is not something you can pay for with a bootcamp, or develop by listening to someone else telling you to do this or that. You have to learn to trust yourself and open up to others, and then guide your own life, instead of hoping for someone like an RSD coach to be your guru.