While he would never admit it himself, Jony Ive might be the most interesting man in the world. Never seen on stage, but only in highly produced product videos, Jony Ive along with Craig Federighi sit down with USA Today for a rare interview.

Two things of particular interest. Ive's passion for design and Apple's products are evident. He seems genuinely excited about what Apple is doing, and what he has up his sleeve for the future.

Second, no other technology company has their software and hardware developed together as closely as Apple. Regardless of what I or anyone else thinks of iOS 7 and the new iPhones, the only way to create quality, consistent products is the marriage of hardware and software under one creative roof.