Chiefs Chair & CEO Clark Hunt yesterday announced several initiatives to celebrate the franchise’s 50th anniversary in K.C. As part of the campaign, all season-ticket holders will receive a personalized Chiefs Nike jersey with a Season Ticket Holder patch. The team also announced it will introduce new ticketing technology. All season-ticket holders will receive a membership card for each seat on their account and the cards will serve as their game tickets for all Chiefs home games. Benefits of using the card include a 15% discount on merchandise and discounts on select concession stand items. In addition, ticket forwarding and printing will be complimentary, in an effort to make the transfer of tickets easier and more cost effective (Chiefs). Hunt yesterday said, “We really wanted to celebrate our history in Kansas City as the Chiefs. The celebration today is about 50 years in Kansas City. It’s not about the team or the league. It’s about Kansas City.” In K.C., Randy Covitz notes 10 original season-ticket holders from ‘63, who “have maintained their seats for 50 years, attended Tuesday’s announcement.” Chiefs GM Scott Pioli said that it is “incumbent on the organization [to] make sure the current players understand the rich tradition of the franchise.” The club last weekend “brought in several of its Hall of Famers to have lunch with the players attending the rookie minicamp just for that purpose” (K.C. STAR, 5/16). Meanwhile, Hunt said in regards to concussions in football that he “believes the issue is being handled appropriately by the NFL.” Hunt: "We're lucky to have Roger Goodell (NFL commissioner), who from day one when he came in, made player health and safety the number one priority. He has pushed rule changes to try and protect the players" (KSHB.com, 5/15).