INSPIRATION:Sirma Schorle is delicious mix of natural sparkling water and intense fruit juice. It is a healthy beverage alternative to alcoholic drinks especially for the young ones. Since young people see the bottle they hold as a complementary accessory of their style, a cool design was prepared for Schorle.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:A cool bottle was designed for Sirma Schorle, a mix of sparkling water and intense fruit juice. Finger shaped holding details, which no other competitors have, were added to design. Thus, differentiating, ergonomics and stylish look were obtained. Cool tone was strengthened with black color. For graphics, screen printing was preferred instead of labels, so production costs were decreased. By using luminescent fruit illustrations, visual appeal was increased and intense fruit taste was referred.

OPERATION / FLOW / INTERACTION:The bottle can be held easily by the help of finger shaped details. Black color and luminescent visuals provide a stylish and cool look.

PROJECT DURATION AND LOCATION:The project is started in September 2015 in Istanbul/Turkey and finished in December 2015 in Istanbul/Turkey

FITS BEST INTO CATEGORY:Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:Material of bottle is glass. Production technology for graphics is serigraphy.

RESEARCH ABSTRACT:Online research was conducted for the project. A lot of examples related to beverage packaging and different bottle designs were collected and examined. Latest trends in bottle design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category.

CHALLENGE: Young people see packages they hold as a complementary part of their style. Thus, the main challenge of the project was to design a bottle which can be popular among young generation. This primary goal was achieved by the help of an eye-catching and cool bottle design.

ADDED DATE:2016-02-26 15:37:00

TEAM MEMBERS (1) :Musa Çelik

IMAGE CREDITS:All images were created by Musa Çelik / Creative Director at Tasarist

PROFILE:Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies.
Tasarist doesn’t only place emphasize on consumer understanding during the strategic design development process, it also specifically lays focus on shopper and consumer insights. Focusing on the hybrid nature of “consumer-shoppers” and considering latest trends and their implications for design development, fuels a unique approach what we have called CBP (Creative Branding Process).

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.