Ad of the Day: Dead car batteries lead to dashed hopes and dreams in this funny Interstate Batteries campaign

Marketing something as dull as car batteries is no easy task, but Dallas-based agency Firehouse has managed to create a fun, clever campaign for Interstate Batteries that shows drivers how the brand's trusty products can prevent calamity.

In one ad, an indignant grandmother decides to write her grandson out of her will after she learns that his dead car battery is what’s keeping him from visiting her. In another, a cheesy heavy metal band called Pegasus can’t make their gig at the local county fair because their van won’t turn on. A third features a defeated superhero dubbed “Super Guy” who is unable to save his city from attacks since his car won’t start.