Telstra buying Adam Internet

Telstra is to acquire South Australian regional ISP, Adam Internet. It plans to retain the Adam brand and run the company as a stand-alone subsidiary with a view to expanding the customer base nationwide.

The agreed acquisition, which is subject to ACCC approval, will see Telstra acquire all of Adam's business including Adam's Adelaide data centre and fibre assets.

Telstra's Innovation Products and Marketing Group Managing Director, Kate McKenzie, said: "Adam is a respected brand with a loyal customer base in South Australia. It's a great online, low cost business that lets customers purchase and manage their own services.

"This model offers opportunities for growth, particularly for consumers wanting online sales and support. Customers trust the Adam brand and we'll certainly be keeping it as we work towards further growth under Adam's first class management team.

Adam's executive chairman and founder, Greg Hicks "will remain an important part of the Adam operation as a consultant following the completion of the sale," Telstra said, and "Existing employment arrangements for current staff would not be impacted by completion of the sale."

The company has been in business for 25 years and employs about 200 people. It claims to serve "tens of thousands of customers."

A report in the Herald-Sun prior to the announcement said that Hicks had dismissed rumours of the sale as "total bulls**t." It said the company had about 90,000 customers in the Adelaide metropolitan area.

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Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.