What You’ll Learn

Tools like journey maps to get user insights without needing direct answers

A method for translating those insights to design priorities

Techniques for communicating your research findings effectively

“My team doesn’t value research.” “I can’t get people behind a single design direction.” “We ask users what they want, but the results seem to confuse our priorities more than clarify them.”

Any of these all-too-common sentiments sound familiar?

Well fear not. Because whether your organization doesn’t collect feedback or just doesn’t make the most of it, you really can conduct solid research and interviews to create stronger products while building your design expertise.

Plus, none of these approaches requires massive shifts in time or budgets. (It turns out that starting with solid research is more doable than you thought — as you’ll soon hear for yourself.)

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Why Kim?

Nobody has more experience bringing personas and scenarios to design teams than Kim Goodwin. Much of the modern thinking about using personas and scenarios in design came from her time while she was VP of Design at Cooper. And her book, Designing for the Digital Age, is a treasure trove for anyone who wants to ramp up their design skills to the next level.

We’ve learned that Kim has many impressive attributes, but one that jumps out at us every time is her experience. You immediately get the impression that she’s been there. Throw any design situation her way and she instantly responds with a project she’s worked on and how they got through that problem.

Kim has spoken at so many of our events, we’ve lost track. Yet we keep asking her back because every audience loves her. You and your team surely will, so save your spot today.