Where to Find Your New Professional There are more and more water treatment dealers reading this (and perhaps one or two or 3 max, not reading this…I mean, after all, it is a Kelly Thompson exclusive) who for whatever reason have found themselves in the position of needing to add to their professional teams. Perhaps [...]

As published in December’s edition of WCP Magazine… A meeting I was having with Steve, who owns a water treatment dealership in Ohio was interrupted by a local computer repair professional returning a desktop that he had been working on for about a week and a half. Steve was very relieved to have his system [...]

In your area there are very few new homes being built but there are a couple. You, as a professional, have been diligent about making sure that you did not let them slip through the cracks. You have driven by the houses and left literature. You have gathered information about the homeowners. There is a [...]

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I was so excited! Nervous, but excited. My first real appointment as a water treatment sales professional was with a doctor from India. Madhu was his name. I was going to do a great full and thorough demo. When I got to the house, I was greeted with a hello…I think. The entire family [...]

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I guess I miss the good ‘ole days. The days when work ethic was developed and service meant something more than fixing something. It has been a long time since we had that, not only in our industry but in our society as well. One of the great things about the economy right now is [...]

As I have had an opportunity to speak with other water treatment dealers from across the country, I have heard over and over again how the effectiveness of advertising is diminishing. I hear owners speak about how they continue to put more and more money into advertising while getting fewer and fewer leads. I have [...]

Presenting without the Magic Well, here we are in the magical month of November. We are done with Halloween but unfortunately many in our industry are still using scary sales tactics. (As I write this, I realize that that just may have been the cheesiest segue ever!) Most of us have access to a test [...]

Okay, so here’s how it works at my house. It’s Saturday morning and kinda chilly outside. My wife & I have been talking about those home projects that I am definitely going to do this fall, so loading the kids up in the mini van and driving 35 minutes to walk around a convention hall [...]