The Live 360 Ready Program includes cameras and software suites that span a wide range of options, whether to go live via a phone to share personal moments, or for professional publishers who need robust camera and software solutions to pull off a complex production.

Additionally, in a joint product bundle, the two companies have partnered to offer the only streamlined, integrated VR workflow - from on-set preview, shoot, through live streaming, stitching, and video post-production. The ultimate benefit is that content creators can now focus on their creativity and storytelling rather than wrangling the complexities of the technology. Eliminating the technical complexities of creating VR experiences and offering superior price/performance/quality value will make VR a more viable media for all content creators.

"360/VR is the future of communication and entertainment. The immersive experience gets audiences more emotionally connected to the subject matter, whether it's a video game, narrative or journalistic content," said Jeff Edson, CEO at ASSIMILATE. "We are proud to be one of the first certified-software in the Facebook Live 360 ready program. Along with our VR camera partner, Z CAM, our goal is to bring optimized, high-value, ease-of-use VR solutions to all VR content creators around the globe."

SIGGRAPH 2017 Demos: Get a SCRATCH VR Demo

Learn how the Z CAM S1/SCRATCH VR Z integrated workflow enables you to create live streaming VR experiences amazing VR/360 videos. Get a live demo at The Studio-B&H booth, 915.

Together with Z Cam, Assimilate offers the only, end-to-end, integrated VR workflows, which includes either a Z Cam S1 or S1 Pro VR camera and the Assimilate Scratch VR Z post-production tool suite. Additionally, Assimilate provides real-time post-production and workflow tools that have proven essential to productivity and creativity in the creation of 2D/3D/VR studio and independent feature films, documentaries, TV episodes, and music videos. The Scratch product line, running on Windows and OS X, equips directors, DPs, on-set DITs and post-production artists with the latest, state-of-the-art, cost-effective tools and workflows they need to simplify the post-production process for challenging productions. Scratch is resolution independent, supporting nearly all formats, including Z CAM S1 and S1 Pro, Arri Raw, KineRaw, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras. Scratch is the only post-production tool to support native Kinefinity Raw (KRW and DNG) files. Scratch enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline. Additionally, Assimilate offers the only professional end-to-end VR workflow and tools - including stitching, ambisonic sound, and live streaming -- in the Scratch VR product line. Learn more at www.Assimilateinc.com.

About Z Cam

Z Cam is a product line created by a team of innovative and creative people dedicated to developing high performance imaging products and solutions. The world's smallest MFT interchangeable lens mount 4K camera, Z Cam E1, was developed by the team and successfully launched in 2015. Leveraging on the complete end-to-end know how of VR and professional camera mass-production experiences, the team has successfully developed and launched its first professional VR camera, the Z Cam S1 at the end of 2016. Z Cam is well positioned to become a leader in the professional VR camera market. Learn more at www.z-cam.com.