"97% of consumers use the Internet when researching local products/services."

BIA/Kelsey

Did You Get Any SEO SPAM This Week?

Ignore the SPAM and Work with a Trusted SEO and Marketing Consultant

Search engine optimization tends to be so confusing. You know it’s important, but how do you make it work for you? Have you ever tried claiming your profile on Google+, or Google My Business, or Google Maps? It’s hard to keep everything straight – after all, Google can be a mind boggling and complex monster.

Even if you are doing a great job with optimization this week, there’s so much to understand and you have to work hard to make sure your practice website is beating out tons of other competitors. Even practices find that local search has become increasingly competitive these days – and search engine optimization is a marketing tactic that’s evolving daily. As more and more practices jump into the mix it becomes even more competitive out there.

So how can you figure out whom you can trust with your company’s SEO? More than likely you get regular spam emails from people offering you “cheap” or “affordable SEO services.” Think trusting the future of your practice to the people sending you SPAM sounds crazy? It is.

Search engine optimization, done well, can help your practice expand your online presence and attract new patients for your products and services. Done poorly, it can prove to be an exercise in futility and frustration – and an expensive one at that.

You Need a Professional Who Understands How to Do it Right Over the Long Haul

Search engine optimization is just one part of a quality marketing system for your practice.

It’s important that you have a strong profile in the search results – period. If you want to enjoy more passive leads from the web and you want more targeted traffic to your website, then you definitely need a great SEO plan.

It’s important to work with a professional who understands that SEO isn’t only about keywords. SEO is actually the overarching discipline of smart online marketing. While an SEO specialist is smart and has a lot to offer, these individuals may not understand the strengths and weaknesses about your practice. They may not understand how to best position your practice in the search engines. You want to work with a marketing consultant that understands SEO and how your practice works.

Working with a Marketing Consultant to Build Your Business

When you work with a Duct Tape marketing consultant, you will be working together to build your practice. A good consultant will take into consideration what your practice and SEO can do now, as well as what can be done in the future. A good SEO strategy will leverage your practice strengths and exploit the niches where you have a powerful advantage.

You want to make sure your practice is working with a consultant that will take continuous steps to help you build the power of your SEO over time.

Good SEO takes time and effort – it’s not something that can be done overnight. However, with a practical plan, an experienced consultant with smart online skills, you can accomplish a lot one step at a time.