The Entertainment Software Association of Canada announced that Jayson Hilchie is the new president and CEO of the lobbying group for the Canadian video game industry. Before taking on this new leadership role, Hilchie previously served in a similar role at Nova Scotia Business Inc., where he helped foster growth in that region's video game industry by aiding such studios as Longtail, Frontier Developments, and Radian6 establish offices in Halifax.

One of Hilchie's first challenges will be to lift federal restrictions preventing Canadian video game companies from importing talent from outside of the country. Members of ESA Canada include the Canadian divisions of Microsoft, Nintendo, Ubisoft and Warner Bros, among others.