News Briefs

Published on September 11, 2000.

Online grocery honors Autumn Moon Festival

EthnicGrocer's Chinese grocery, GongShee.com, is using print advertisements in local Chinese-language weeklies, direct mailings and posters in Chicago, Los Angeles and New York. The campaign, handled by Admerasia, New York, includes Interactive banner advertising.

The effort is scheduled to run through the end of the month in conjunction with the Chinese Autumn Moon Festival.

`Latina' plans book tour

Latina is planning an eight-city tour for its new book, "Latina Beauty," by Belen Aranda-Alvarado, a former beauty editor for Latina. Ads to tout the book will appear in Latina. Print and radio creative, handled in-house, are in development. Holiday promotions are planned.