Media and communications financial monitoring firm SNL Kagan estimates that Time Warner Cable lost
10,350 subscribers in the Milwaukee market during the third quarter of 2013.

Based, conservatively, on an average cable bill of $100 per month that figure represents a loss of about $12.4 million per year. (100 x 12 x 10,350)

That figure is likely due to the two-month-long blackout of WTMJ-TV (Channel 4) on the Time Warner Cable system during that period. The dispute involved retransmission fees paid by the cable company to the station that allow it to rebroadcast its signal.

Previously, Time Warner was reported to have an estimated 400,000 subscribers in Wisconsin.

Nationally, Time Warner lost 304,000 subscribers during the same period.