Engineering

The most notable achievement by Sales Direct has been the identification of a vertical market sector that requires a specific step product that no other manufacturers supply.The potential market value for this product is several million dollars.

The main OEMs expressing interest in Company B were Eaton Hydraulics, Gardner Denver Inc and Ingersoll-Rand. A major West Coast distributor was identified and through their introduction a large order was placed with a division of Oshkosh Truck.

Sales Direct were given the task of finding end-user customers in key US industrial sectors. Additionally they were tasked to approach environmental engineers who were correctly positioned to champion the technology in the USA.

One difficult aspect of the project was the task of reaching the relevant decision maker in person. The Sales Direct Project Manager sent out proposals to Process/Casting Engineers from 21 companies that had requested further information following the initial approach.