KISS Metrics has just released a fantastic infographic on the importance of a fan base and how to grow one. Find out more after the jump.

Building your fan base online is incredibly important. Your social media fan base can help grow your brand and lead to an increase in traffic, viral spread of your content and, as a result, an increase in profits. But growing your fan base can be difficult and many brands and people have no idea where to start. Luckily, KISS Metrics has just released a fantastic infographic on the importance of a fan base and how to grow one. The KISS Metrics infographic not only touches on the top online entities in terms of Twitter followers and Facebook fans (topped by Lady Gaga, Facebook, Rihanna, Eminem and YouTube), and the top brands on Facebook (topped by Coca-Cola, Starbucks and Oreo), but also explores how a fan base can be used to grow your brand, including facts like 64% of Twitter users say they’re more likely to buy from brands that they follow.

Finally, KISS Metrics goes on to offer up 7 tips on how to grow your fan base, starting with defining your target market and moving on through tone, schedule, monitoring and more.

Check them all out below and let us know what you think. Do you think you’ll be using any of these tips to grow your own brand’s fan base?

Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.