Competitor Analyses – research and analysis of major
competitor’s product and services using our own unique “reverse
knock-out” analysis to better define and tailor the positioning
of our client relative to each major competitor’s strengths and
weaknesses, and to derive a simple clear competitive positioning
that can be applied across multiple disciplines including
marketing, sales, R&D product development, and strategy
development

Business Plans - written business plan developed using
Velocity Lab’s substantial experience with P&L management,
strategic planning, market positioning, sales, software R&D, IT
and human resources combined with development of financial
projections and investment/funding requirements to support
growth

Financial Projections - starting with past financial results, 3-
5 year financial projections are developed using reasonable
planning assumptions and alternative projections; an optional financial planning model can also be delivered for on-going use to
test various “what-if” planning scenarios going forward

Market Plans and Positioning – an initial positioning analysis
developed using surveys and other interactions with current and
prospective customers either as part of a Revenue Escalator®
engagement or working with marketing and sales to determine
the best positioning to generate the greatest market awareness
and interest in defined target markets

ROI and Payback Models – a financial model developed for use
to quickly calculate likely financial returns and ROI for a product
or service for use by sales professionals, for marketing purposes
(accessible on a web site) or directly by prospects exploring a
firm’s products and services

Feasibility Studies – for any specific opportunity, an analysis of
the feasibility of implementation and realizing anticipated benefits
from a software product, service or other innovative technological
product; includes implementation plans, estimates of measurable
benefits, resource estimates, project plans, time, etc.