‘Business Rockstars Radio’ to Air on WGN.FM. The Ken Rutkowski-hosted “Business Rockstars Radio” program begins airing on Tribune Company’s WGN.FM digital platform. WGN VP of content and programming Todd Manley says, “Ken Rutkowski is driven by a hunger to understand innovators, and his knack for unlocking the heart and soul of entrepreneurs makes for a potent audio-video-social journey. This fits WGN.FM’s free-form model perfectly, and we can’t wait for Ken’s first Business Rockstars Chicago event.” “Business Rockstars Radio” began broadcasting live today (4/7) from 12:00 noon to 2:00 pm CT. Business Rockstars co-founder Steve Lehman comments, “We’re thrilled to expand ‘Business Rockstars Radio’ into the Chicago market by joining the powerhouse family over at WGN Radio. This new alliance will allow us to reach the huge demographic of ‘Wantrepreneurs’ in Chicago and the surrounding areas with fun, fast-paced and compelling entrepreneurial content about growing, starting, and funding businesses. It’s going to be great to work with the WGN team. Todd Manley is a cutting-edge, forward-thinking programmer, and I’ve always admired and had a great working relationship with my only man-crush, Jimmy de Castro.”

Salem Communications Adds Chicago-based Joe Walsh to WNYM, New York Afternoon Schedule. Former Illinois Congressman Joe Walsh is no stranger to the WNYM, New York “AM 970 The Answer” airwaves – he’s been working on the air there since late January. But now the company announces Walsh will host the 5:00 pm hour on “AM 970 The Answer” and then do his 5:00 pm to 8:00 pm CT show on WIND, Chicago. Salem VP director spoken word format Phil Boyce says, “We looked at a lot of options for late afternoons, but once we put Joe on the air in New York something magical happened. He instantly bonded with the New York audience. Joe sounds like he was born and bred in New York with a fire-breathing attitude. New York politicians need to get ready for this guy.” Walsh comments, “When Governor Cuomo said three months ago that conservatives weren’t welcome in New York, I took that as an invitation. Other talk show hosts threatened to leave New York, but I told the folks at AM 970 I want to go where the enemy lives, and they took me in.”

Radio: Playing Catch-Up to Our On-Demand Culture. Reporting from the RAIN Summit that preceded today’s opening of the NAB Show in Las Vegas, media consultant Holland Cooke writes about what those on the digital platform are doing well and what AM/FM operators can learn from them. Cooke offers analysis of what “curation” can mean to radio station programmers and sales staffers as well as reporting on what works on the podcasting platform and what doesn’t. Read Holland Cooke’s piece here.

CBS-Nielsen Cross-Media Measurement Data Shows Power of TV-Radio Combo Buys. A statement from both CBS and Nielsen calls today’s news “proof of concept (POC)” for local television plus radio audience measurement. Using Nielsen TV and radio panels the two companies “collaborated to demonstrate the additive power of combining media buys for major advertising campaigns. The POC combined audience data from CBS’ local TV and radio assets in order to build a foundation that measured combined and unduplicated reach across both media.” It’s good news for CBS but it’s really the only player with a large number of TV and radio assets across the company. Still, Nielsen says it intends to open participation in the pilot across a wider group of clients to “further strengthen cross-media selling models.” But the companies go on to say that “creating a measurable foundation gives advertisers using marketing mix models as a basis for their media planning the tools they need to accurately account for how local television and radio together contribute to driving sales. This POC begins the conversation into the data needed by those models to correctly value local television and radio.” Here’s more from the press release: “In some cases, using local television and radio together doubled the reach in certain markets. In the five markets measured in the POC, an advertiser could reach anywhere from 84% to as high as 93% of all adults 18+ within a month by leveraging local television and radio together. Advertisers would be able to see the benefits of combining the buying of these media and dayparts together. For instance, combining television prime time and late news all week with morning drive on weekdays, an advertiser could reach 75% of A18-49 in Boston within four weeks. In this example, a local media buy could make sense for fast food advertisers.” Full results of the study are being presented at the NAB Show tomorrow (4/8). CBS Corporation chief research officer David Poltrack says, “Industry-standard measurement is a first step toward showing large advertisers what local advertisers already know – there is a lot of value to combining local television and radio in a media buy. We will continue working with Nielsen to bring to the industry the rich analytics, reporting tools, and planning software needed to prove these benefits to advertisers. The long-term plan is to include online as well. This proof-of-concept demonstrates the power of broadcasting quickly and frequently to reach mass audiences.”

Howard Stern to Interview Billy Joel for SiriusXM “Town Hall” Series. The “Town Hall” Series on SiriusXM taking place at the end of this month will feature talk radio legend Howard Stern sitting down with rock icon Billy Joel. The satcaster says that this “unique live sit-down special, pays tribute to Billy Joel with conversation, questions, performances by Joel and special guests.” It will take place at a “secret, intimate location in New York City on Monday, April 28.” Additional details about the “Town Hall,” including special performances and guests, will be revealed by Howard Stern in the coming weeks on his program. Stern says, “The 2010 interview I did with Billy Joel was one of my favorites of my career. Now, this special hits a whole new level, with surprise guests whose lives have been changed by Billy, from the unknown to the famous, giving Billy the tribute, and fans the treat, that they deserve.”

KFXX, Portland Debuts Two New Weekend Shows. Adding local programming to its weekend programming roster is Entercom’s KFXX, Portland “1080 TheFan.” The new Saturday program is “The Sinner and the Saint” featuring Keith Hill and Luke Anderson (pictured here) airing from 9:00 am to 11:00 am. On Sundays from 8:00 am to 10:00 am, “Sports Sunday” hosted by Mike Lynch and Rashad Taylor is now heard.

KCAA, Loma Linda CEO Featured on Sundance TV Reality Series Tonight. On this evening’s episode of “Loredana Esq.,” KCAA CEO Fred Lundgren will be featured as station attorney and program star Loredana Nesci represents him in a case that went before the Los Angeles Superior Court. The TV show features Nesci – a former L.A. cop-turned-criminal defense attorney – as she handles cases facing overwhelming odds. During this evening’s episode Nesci represents Lundgren who faces receivership after being sued by a broadcaster for $800,000. Lundgren terminated the broadcaster’s contract due to repeated on-air obscenities. Lundgren says this episode offers a “unique glimpse behind the scenes of a radio station licensee who gets caught between our First Amendment rights and the First Amendment restrictions placed on radio stations by the FCC.”

Odds & Sods. Beginning tomorrow (4/8), Tribune’s WGN, Chicago will present a video component to the morning drive Steve Cochran program. According to Chicago media writer Robert Feder, there will be multiple cameras in the studio to, as chief content officer Todd Manley says, give “a peek behind the curtain – a way to see how everybody collaborates.”…..ESPN Radio’s “SVP & Russillo” will originate from Sundance Square in Fort Worth today from 1:00 pm to 4:00 pm in advance of the NCAA Division I Men’s Basketball Championship game. Today’s broadcast featuring hosts Scott Van Pelt and Ryen Russillo is open to the public…..Las Vegas-based talk show host Dr. Daliah Wachs reports that two more talk show hosts have signed on to take part in the effort to raise funds for the Lymphoma and Leukemia Society. Casey Hendrickson of WTRC, Michiana-Fort Wayne “News/Talk 95.3” and Len Connell of “The Sex and Money Show” on KLAV, Las Vegas join a number of other radio hosts who are competing to raise the most money and claim the FROST prize (top fundraising host). Dr. Wachs says there’s still time to join the fun and possibly win a $1,000 Southwest Airlines gift card. Contact her at doctordaliah@hotmail.com.