About this project

Manifesto for Growth 2015

Coca-Cola’s goal was to construct an in-house “Manifesto for Growth 2015” presentation for corporate officers around the globe. This site served to unify all divisions with one common goal for growth. The information architecture was structured to educate and inspire.

Information architecture, as we know it today, began around the 1970s, far before the rise of web and mobile apps or the popularization of user experience design. It has roots in numerous fields and methodologies that I still draw on today, including library science, cognitive psychology, and actual architecture.

My job was to make this content visually pleasing and informative. Sections of the house clearly outline the process – in a literal way. The architecture of the house design relates to the importance of the mission goals. I worked directly with Coca-Cola executives making real-time edits. At the time this was a novel concept, and made the process more dynamic.