Forget December. When it comes to serious shopping, it's all about February."We don't want to say people don't put thought into their gift giving during the December holidays," says Allison Julius, who with her brother, Louis Marra, runs Maison 24, an eclectic boutique in Bridgehampton and Manhattan. But that time of year can be distracting, or overwhelming, she points out, and customers seem to have less time to make the right choice. Valentine's Day is a different story. We've found options for every price point, from sinfully good mini cupcakes ($3) and chocolate "Hugs" ($8) to Target PJs ($34.99) and a Gucci handbag ($1,890). -- Joseph V. Amodio

Photo Credit: Handout

Instead of flowers, send Wildbloom Vert, a new fragrance that's just debuted at Banana Republic. The scent, with top notes of pear, violet leaves and Pink Lady apple, has a lovely blossom on the front of the bottle; $48 at select stores.

Valentine's Day Minis from Baked By Melissa are petite yet pack a flavor wallop, $3 for three cupcakes (rates vary), $25 minimum for shipping; at Baked By Melissa shops, Manhattan; and bakedbymelissa.com.

Send a message to your Valentine, with the PLAY Video Message Recorder (with video camera and magnetized back to mount on a fridge), $65, or Robert Indiana's LOVE Sculpture in anodized metal (various shades), $78; at Maison 24, Bridgehampton and Manhattan; or maison24.com.