I work on an energy exchange basis with this downtown Toronto yoga studio (meaning I do a variety of design work in exchange for yoga classes – so awesome!), and they have given me so many opportunities to stretch my design capabilities. The studio’s director allowed me to take a stab at completely redesigning their website, despite me not having much previous experience at the time.

I worked with another designer and a WordPress developer to redo the site, including user experience, navigation, content development, and a completely new look. We had a lot of freedom in the redesign, the only parameters being that we had to use the existing logo and typefaces, and the site had to feature Instagram-like boxes to house info about upcoming workshops and events. The final site has been live since October 2013, and I’ve had a lot of really positive feedback from my fellow yogis – check it out at mykula.ca.

The overall design and feel is now flowing to other promotional products – including emails, e-newsletters, posters, membership materials – and it’s really satisfying to see a cohesive and lovely identity emerge across all aspects of Kula.

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about me

I am a graphic designer, creative strategist, problem solver, and user experience enthusiast, newly arrived in beautiful Victoria, BC after living and working in Toronto for the past 12 years. This site features some of my favourite work from my freelance clients and in-house projects that I designed. Much of... read on