5 Guidelines to Follow When Designing Pinnable Images

In this post, I am going to teach you how to design Pinterest images that generate clicks and repins and convert into website traffic! The design of your Pins is just as important as the quality of your content so do not overlook this crucial piece of the Pinterest puzzle.

Vertical Images Only

Long, vertical images perform best on Pinterest. There are a couple reasons you want to load vertical images only. long images perform extraordinarily well. You can include more images and text on long Pins.

The standard size for Pinterest images is 735 x 1102 pixels. Depending on your content, there are times when it makes sense to create an image that goes well beyond the 1102 pixels in height.

Keep It Simple!

Some of you may be thinking, I have long Pins and I include text on them, but my Pins just aren’t converting. What’s the deal? More than likely you’re not keeping the design simple. When in doubt, less is more!

Design with Small in Mind

When designing your Pin images, you also need to keep in mind how people will be viewing them. The Pin appears very large on your computer screen while you’re designing it, but when it’s displayed in the smart feed it’s actually much smaller.

Consistency is Key

When creating your Pinterest images, it’s also important to keep the design of your Pins consistent and well branded. This means using the same 1 or 2 fonts and 2 to 4 colors on all your Pins. You also want to maintain a similar layout amongst your Pins.

Include Text

I can’t stress this one enough. Text on your images is crucial! Pinterest is extremely visual and Pinterest users scroll through their smart feeds extremely fast. Your images need an attention-grabbing headline or call-to-action that give users a reason to stop and save the Pin or click through to your website.