clusterizzazione/clusterizzare

English translation: clustering

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"Cluster analysis is an exploratory data analysis tool for solving classification problems. Its object is to sort cases (people, things, events, etc) into groups, or clusters, so that the degree of association is strong between members of the same cluster and weak between members of different clusters. "http://www.clustan.com/what_is_cluster_analysis.html

Doing statistics at university, (not modern marketing) I would talk about "cluster analysis" "performing cluster analysis" and once you have done it you look at the clusters if you have found any, the data clusters.

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clustering

Explanation:It comes from "cluster analysis":

"Cluster analysis is an exploratory data analysis tool for solving classification problems. Its object is to sort cases (people, things, events, etc) into groups, or clusters, so that the degree of association is strong between members of the same cluster and weak between members of different clusters. "http://www.clustan.com/what_is_cluster_analysis.html