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New Radio Public Service Announcement on Importance of Open Water Safety in Sports and Recreation

October 10, 2012

Ottawa – The Open Water Wisdom campaign has released a new radio public service announcement that highlights the importance of safe outdoor water sports and recreation. The radio ads are available for download at: http://bit.ly/QRxrkE.

Open Water Wisdom is a joint initiative of the Lifesaving Society and the Canadian Red Cross. The community-based campaign aims to make sport, recreation and active living on Canada’s lakes, rivers and coastal regions safer for children and youth. Please visit www.openwaterwisdom.ca for more details. Funding for this initiative is provided in part by the Public Health Agency of Canada.

We thank you for your interest in the Open Water Wisdom Campaign which is completed as of March 31, 2013. The Campaign involved over 250 rural and remote communities applying for Education Kits and a supply of Lifejackets to promote their own locally-based drowning prevention efforts. The educational materials and equipment are aimed at children and youth ages 0-19 involved in recreation and sport activity on or near open water.