Membrain Raises Angel Funding

Fredrik Wester, the Swedish entrepreneur who built and IPO’d Paradox Interactive, which quickly reached a market cap of 6.2 billion Swedish Krona (about 750 million U.S. dollars), made the investment.

The company intends to use the funds to to add integrations to existing SaaS ecosystems including Salesforce, to enhance product features, and to speed market growth across North America.

Led by George Brontén, Membrain provides a sales effectiveness platform for teams working with complex sales. The software provides sales professionals with continuous guidance through the entire sales process, while enabling leaders to coach their team and continually optimize execution.