Datalogic backs NSPCC in major sponsorship deal

Datalogic, a leader in the Hand-Held Readers market, has become a National Society for the Prevention of Cruelty to Children (NSPCC) National Partner, by which Datalogic commits to raising a minimum of 25,000 on behalf of the NSPCC in 2007.

"To mark our 25th Anniversary in the UK, we decided to celebrate by doing something that will involve all Datalogic employees, Quality Partners, Accredited Resellers, Accredited Repair Centres and suppliers," said Paul Duggan, chairman of Datalogic UK. "Partnering with the NSPCC aligns with Datalogic's corporate values and UK brand positioning."

The NSPCC's Full Stop campaign uses a Green Dot device on all marketing materials across media, while many Datalogic hand-held readers and mobile computers, such as the Heron, Skorpio and new Dragon use a piece of patented technology called the "Green Spot". This simple, innovative piece of technology ensures that operators get a "Good Read" from the scanner in noisy, low-light and scan intensive environments where an auditory confirmation might be missed. The Green Spot provides a visual confirmation of a good read where the operator is looking as well as the traditional auditory "beep". This is achieved by the red barcode scan line changing to a green spot every time a "good read" is achieved.

Datalogic and its partners have already raised over 1500, receiving generous donations from Manufacturing and Logistics IT, a charity raffle at the Varlink Partner Event in York and individual contributions.

Datalogic will publish a calendar of events and fund-raising activities involving staff from the Redbourn office, and all our partners, resellers, repair centres and suppliers.

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