Category: Social Media for Business

Setting up a You Tube channel to advertise your business is a definite way to make your presence known to the public. According to You Tube statistics (http://www.youtube.com/yt/press/statistics.html) over 6 billion hours of video are watched each month! Up to 70% of millenials and 83% of generation z tune in…

In addition to being a social media specialist and a photographer, I am a Nike Training Club instructor. NTC is a workout format that Nike introduced a few years back and its target audience is women. They recently started an Instagram campaign and I have been watching it unfold. Their…

Now more than ever people are using the power of digital search to find what the want, need and plan to spend money on. Smartphones, laptops, tablets, smart tvs and even gaming consoles are loaded with search programs that fundamentally use the same signals to send the user to the…

It’s no secret that hashtags can be a great way to get more business your way. As I mentioned in another blog, these can give you a target market, help you get feedback, advertise and much more. However, there is a catch to successfully being able to use hashtags to…

I’m checking back in with Digital Brand Makeover team’s Social Media Specialist April Sunshine Hawkins. In this short video April shares with us how businesses can use Facebook for creating a branded page and what benefits come with using this social network for reaching out to customers.

Twitter has become an amazing avenue for information dissemination, especially with the advent of tweetchats. What exactly is a tweetchat? Also known as a Twitter party and a Twitter chat, this is basically a live discussion between a group of people that occurs through Twitter. The chat is focused on…

After more than 12 months of testing through a select number of users, Google has finally hitched onto the bandwagon of allowing other Google+ users to get a custom URL. This seems a bit late considering that many social media outlets have been providing users with vanity URLs for the…

Have you ever visited a website that looked nice, but you weren’t exactly sure what to do while you were there? It is like they are keeping the information they want you to know a secret. I was reading an article in How Design Magainze at Barnes and Noble that…

Let me let you in on something we see quite often. A business owner decides to arrive on the social networking scene and immediately starts working. They write blogs, post advertisements and start communications on many networks. They build huge profiles within a couple of months. After spending two…

So you’re ready to learn the top secret, best Twitter strategy? Tired of getting nothing when you broadcast your best stuff? Well, whenever something really cool and relevant comes out we want to make sure you get it! Thanks to the swell guys at Fusion Works we have a…