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Strategic Marketing Manager

AQUENT is seeking a strategic marketing manager for an exciting opportunity in Richmond, VA!

Business Responsibilities:• Conduct and attend Marketing meetings, work with M&A strategists, Business Analysts and Creative Directors to understand objective of solicitation/internal campaign initiative• Oversee the writing of the Marketing briefs to ensure quality of information for campaign execution• Work with M&A team to analyze research on targeted demographics• Direct and manage marketing and creative teams• Promote Brand awareness and manage consistency• Partner with internal and external clients to leverage relationships for optimal execution of marketing strategies• Work with other Senior Level Marketing Managers to evaluate the results of Focus Groups for product testing/research to implement upcoming campaigns• Initiate recommendations to improve routing and creative process and ways of improving the overall efficiencies

Industry Knowledge:Confident in leading marketing projects for multiple clients, ideally Direct Mail solicitations for the financial industry or ad agency with multiple client/industry focuses. Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.