Lagerfeld acts like a grocer at show

A model presents a creation for Chanel during the 2014/2015 Autumn/Winter ready-to-wear collection fashion show, on March 4, 2014 at the Grand Palais in Paris.

Photo By PATRICK KOVARIK/AFP/Getty Images

People walk in a supermarket set up for the Chanel 2014/2015 Autumn/Winter ready-to-wear collection fashion show, on March 4, 2014 at the Grand Palais in Paris. AFP PHOTO / PATRICK KOVARIKPATRICK KOVARIK/AFP/Getty Images

Tuesday saw the fashion showman put on a “Chanel Shopping Center” fall-winter show that featured an audacious Walmart-sized reconstruction and saw the celebrity pair applaud vigorously from the front row. They clearly didn't seem to mind sitting near the canned goods section.

However, events took a nose dive after the show when the rowdy fashion crowd looted the set.

The attention to detail was astounding.

An entire supermarket had been reconstructed across several hundred square meters of Paris' Grand Palais.

Guests stared in disbelief at shelves bursting with consumable products especially made for this show: bottles of “Tweed cola,” wine branded “Maison Gabrielle,” and even grilled bread stamped “CC.”

This was clearly a fall-winter show like no other.

Chanel trolleys at the side led on to a tall pile of coconuts next to writing “1 for the price of 2,” a fresh fruits and vegetable section, and large signs advertising Chanel's latest special offers. Instead of discounts, they read “50 percent markup.”

“Luxury should be worn like you're going to the supermarket. It's the pop art of the 21st century,” said the couturier in high spirits.

At the very least, it's proof that Lagerfeld is fashion's greatest showman.

Though the set was a universal hit, perhaps Monsieur Lagerfeld later had one regret: telling revelers they could help themselves to the produce.

It triggered a stealing-frenzy, with security guards having to swoop in as revelers stripped the shelves. At the exit, fashionistas' bags were actually searched to remove stolen goods. One fashion editor succeeded in making off with a Chanel doormat.

“Pirates of the Caribbean” star Knightley — in a monochrome Chanel dress with tiny waist — rocked the front row alongside her husband, Klaxons singer James Righton whom she married last year.

They entered a cordoned-off area after the show alongside superstar Rihanna near some Chanel cooking oil.