Making videos has been a pain in the neck for most major artists since the advent of MTV in the early '80s, but it's a nuisance that's hard to avoid if you want to get your new music out in front of the widest possible audience -- unless you're the Who, that is, and you have 50 years of live footage to fall back on.

The Who's first new song in nearly a decade will arrive in record stores on Oct. 27 as part of the band's new 'Who Hits 50!' collection, but you don't have to wait until then to hear it -- in fact, you can listen to it right now.

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