Funktionalley

Website design and development

Ecommerce

Digital marketing

You only need to hear Phil, owner of FunktionAlley, talk about his products for a short while before you understand why he's been so successful since taking over the company. Having a good website helps though.

In August 2006 FunktionAlley opened their first store at Redbrick Mill near Leeds.

Influenced by Swedish roots, FunktionAlley was originally established to help promote and launch the product portfolios of a few young Scandinavian designers in the UK. Focusing on function with a bit more funk (hence the company name) their first products were the UNSTASHED note board, the trioBike and Miss Flatchair. Very different designs but all with something original, ethical and practical about them.

We asked Tainted Media to create an e-commerce website that would serve as a sales platform and first point of contact for our design conscious customers purchasing high value homewares.

We previously had an e-commerce website which had become outdated and which we had outgrown. The website that Tainted created is both visually impressive and engaging, with several features we had not considered such as the FunktionAlley bookshelf. These additional features give the customer an experience beyond simple purchasing and have given us a tool which we can use at all levels of our business including retail, b2b and agency.

Throughout the development we found Tainted to be professional and have a clear understanding of FunktionAlley's business. As we are not particularly experienced with IT systems or image editing we needed additional support creating the content; we found Tainted to be clear and patient during these tutorials. We have also found them approachable and easy to contact for additional information.

We continue to work with Tainted to develop and maintain our branding online, in print and in store. We now have a website and branding that is stronger than most of our considerably larger competitors.

Phil Craske, Owner

FunktionAlley had been using an e-commerce system for several years and with a lot of success.

Like with almost everything though, design and technology move on and the site became dated in appearance, time consuming to manage and limiting as to what it could achieve. They needed their new website to be modern in appearance to compliment their designer products and also in functionality (no pun intended).

We built the new FunktionAlley website on the Magento e-commerce platform. The designs and templates were created from scratch (we don't touch ready-made templates) to be clean and give any user the same experience regardless of device or screen size.

Extra features have been added for mobile devices to improve user experience. For example, double tapping on a product image on the individual product pages will zoom in allowing a user to see detail at full resolution even on a small screen.