Blog

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by Andy Dickens

Image Credit: Pixabay Appointment setting is a vital skill that every B2B company must master if they wish to be successful and remain ahead of their competitors. This is particularly true in ultra-competitive industries, such as the data hosting industry. Hosting companies who offer infrastructure-as-a-service such as Amazon Web Services are in high demand, particularly for cloud hosting services as businesses shift their data and business critical applications to the cloud. Therefore, setting and arranging appointments is critical for hosting…

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by Andy Dickens

Image credit: Pixabay The digital age has ushered in a whole new approach to B2B marketing. Digital agencies have a variety of tools and technological solutions available to them for marketing automation and for lead nurturing. However, this approach means that they often lack a personal touch. Instead of contact forms and chat widgets, customers often crave human interaction and an actual conversation to answer their questions about the variable services that digital agencies offer. In fact, research has shown…

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by Andy Dickens

Image credit: Tech in Asia The fintech industry has continued to grow rapidly in recent years, particularly in the UK. In fact, many people consider London to be the fintech capital of the world and this could be due to its unique blend of pioneering tech in Europe and being a major financial centre. Whilst the number of fintech companies and start-ups continues to grow, they still face challenges when it comes to dislodging established financial institutions. One solution to…

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by Andy Dickens

The benefits of telemarketing have been well documented and there is little doubt that it is a great way to engage with prospects, in a way that other lead generation tactics can’t. As is the case with most services though, there are regulations and rules that you must adhere to. In the UK, these are monitored and enforced by two regulatory bodies. These are: The Information Commissioner’s Office (ICO) A non-departmental public body that reports directly to Parliament, the ICO…

03

by Andy Dickens

Telemarketing can be a tremendously effective way to grow and nurture your business. For this reason, many companies outsource this task to telemarketing companies who are experienced in the field. One of the main reasons that businesses fail to get the most from outsourced telemarketing is because they are not clear about what they want from the offset. There is an overabundance of telemarketing companies out there but not all of them will be right for your business. This makes…

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by Andy Dickens

(Image source: StockSnap) Salespeople are a hugely important part of some businesses. Good sales people can take a good business and make it truly successful, but as any head of sales will tell you, some salespeople are better at it than others. It’s not too hard to suss out the average performers and poor ones and skills such as, product knowledge, communication style and attitude are all indicators of general competence. The challenge is in discerning the difference between good and great….

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by Andy Dickens

Image Source – Ryan McGuire (CC Licence) You’ve got your brand new telemarketing department, all the equipment is in, the staff are keen and ready, but one big question remains. Do you use a script? Everyone knows scripts, we have all had those phone calls beginning ‘Hello Sir/Madam…’. Scripts can remove all personality and humanity out of a telemarketing call, but they also can keep everyone on message, on brand and primed with the information your customers need. So we shall…

24

by Andy Dickens

Image Source – Pavan Trikutam (CC Licence) In the past, telemarketing was the black sheep of the marketing family and was looked down upon by those in the industry. Almost everyone can relay a story of receiving an unsolicited call from someone they didn’t know about a service that they didn’t care about. Recently, it has emerged that telemarketing is in fact a viable and effective technique used for business-to-business (B2B) lead generation. The statistics have shown that the return…

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by Andy Dickens

Image Source – Robert Owen-Wahl (CC Licence) Every sales person would love to be able to make the perfect sales call, obviously. Unfortunately, there is simply no such thing. But arguably, the most important thing you can do to improve your sales calls is improving your closing technique. The final few sentences that you say to your lead could make all the difference So here are eleven ways to really make a lasting impression and make sure that you clinch…

08

by Andy Dickens

It’s no secret that telemarketing has a certain image in the popular media, and let’s face it, everyone has their own ideas about what telesales people actually do and what makes a good salesperson. But the real truth is… Most of these myths about telemarketing techniques simply aren’t true! So in today’s post we are going to take a light hearted look at some of the most common telemarketing myths and why we think that they are just plain wrong!…