ONE TO WATCH - MR. RAJAT SURI

In this series, we'll get you hooked up with some of the best and the brightest people in Indian fashion industry. These are the people we think you should watch if you love fashion as much as we do.

About The Designer :

Rajat Suri, the name behind Unit, is a young 29 year old madcap from Delhi, with a hunger to change the typical. He showcases guts and artistic fervour that is essential to make a difference. He started out early by being shortlisted amongst the top 11 designers of Northern India in the renowned show Lakme Fashion House while still studying in college. This deemed to be a turning point in his life as he took the road to creativity and never looked back. From his first solo venture with his label Brown Mother to working with the well-known design houses of Raghavendra Rathore, Rohit Gandhi and Rahul Khanna(H2o cue) to bringing his own Unit into the world of fashion, Rajat breathes art, for him every Unit of art is a Unit of life.

About His Recent collection - Agents of Change :

Designer Rajat Suri has come up with an assortment which is a fusion of Indian and western attire especially for this season. The Silhouettes are structured bandh galas, lowers with slight volume, elegant kurtas and regal sharp suits cum trendy Nehru Jackets primed with bravura fabrics of cotton, blend of terry & rayon and silk.

In the whole superlative collection Suri has innovatively used extravagant plated metal fashioning the collection more glamorously desirable and yet wearable. Colors chosen are like bright yellow striking blue which are very vivid and peppy which goes perfect with the festival.

Label profile – Unit by Rajat Suri

When it comes to menswear, a reverberating name in the fashion industry is Unit. Rajat Suri, the brains behind the exquisite label is fast making a niche for himself in the bandwagon of young and contemporary designers. Operating from his quiet studio in the heart of south Delhi, the designer works intricately towards turning his creative hunger to life.The house of ideas runs on a basic mantra - “Good design will travel everywhere”, which has led Unit to gather rounds of appreciation with its unique offerings.Futuristic, finely detailed, minimal yet commercial, the label caters to the intelligent fashion sensibilities of the contemporary man.

The brand brings to the forefront styles and techniques which are revolutionising the fashion world like never before. There is a lot that sets Unit apart from the rest, for instance it uses self-developed 3D textures that are cut to craft a very Indian silhouette of the Jawahar Jacket (travelling from JawaharLal Nehru to the Beatles and Coldplay).

Unit stands out in the crowd with its brand ideology of innate attention to detail and an artistic outlook like no other. This has been proven time and again by the various accolades the label has achieved in a short period of two years. From being featured in premium magazines amongst the gods of the business like Tommy Hilfiger, Gucci, Espirit to adorning the wardrobes of celebrities.