February 07, 2017

Apple's iPhone took a Commanding 60% Market Share Lead in Japan for Q4 2016

Earlier this afternoon we reported that Apple took 92% of the smartphone industry's profits for Q4 2016, their seventh consecutive quarter over 90%. And the good news continues. Strategy Analytics forecasted back in September that Apple would post record iPhone sales in Japan in Q4 2016. Today the analytics company posted a report stating that "Apple finally broke 60% share threshold in Japan smartphone market during Q4 2016, posting yet another record market share in this country, mostly driven by the robust sales of the new flagships iPhone 7 and iPhone 7 Plus."

Apple started with a low single digit share in Japan prior to 2010, but has been growing significantly up to 60% share level by the close of 2016 at the expense of other competitors' share including local vendors.

The new iPhone 7 models specifically added Sony's Felica technology (like NFC) to make that possible. By the jump in market share in Japan it would appear that this new feature is a hit with Apple's Japanese customers.

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