It’s easy to find advice on how to write the perfect story. We’ve all read those blogs and we’ve attended those webinars. But the truth is, writing the story is just one piece of the puzzle. Every story has a lifecycle. Collection, writing, editing, sharing. And this process takes an enormous amount of time. What… Continue reading The Missing Link in your Storytelling Strategy

This month, YNPN Seattle is posting blogs about “starting from scratch.” They’ll be giving you tips and advice on how to build things from the ground up—without burning out. My installment in is focused on creating an attainable, effective, and measurable communications plan. So last week, I shared some tips for sketching out the main… Continue reading How to Create a Nonprofit Communications Plan from Scratch (Part 2)

This month, YNPN Seattle is posting blogs about “starting from scratch.” They’ll be giving you tips and advice on how to build things from the ground up—without burning out. My installment in is focused on creating an attainable, effective, and measurable communications plan. If you’re anything like me, starting from scratch is terrifying. You’re watching… Continue reading How to Create a Nonprofit Communications Plan from Scratch (Part 1)

In PR, variables and exceptions go on forever. There’s no one answer to any question, and there really aren’t any blanket statements that help your nonprofit (except maybe don’t give your social media passwords to your intern). So when a nonprofit wants to improve their communications, it takes some research. There are too many variables… Continue reading 4 Easy Things You Can Do to Measure Your Nonprofit’s Communications

It has become common knowledge all nonprofits need to invest in communications. At the very minimum, they need to have a website and some messaging. Steps above that may include social media, traditional media relations, branding, e-mail marketing, and much more. But many of these investments are made as a big, one-time investment (i.e. "We need… Continue reading Happily Ever After: Why Nonprofits Should Commit to Communications

Every organization is looking to reach more people. Companies are looking for more clients, nonprofits are looking for donors, and millennials (people aged 18-33) seem like a great target group. But there's one problem. Just like all 60 year-olds are not the same, neither are 30 year-olds. Millennials are not an audience. There are about 92 million… Continue reading Why Millennials Are Not your Target Audience