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Cadillac Enters the Electric Arena with a Bang

Most of us recognize that electric vehicles are part and parcel of the green movement that has emerged, across the globe, in the past decade. Cadillac responded this market need long ago and, subsequently, made its entry into the electric car industry with the 2014 ELR.

ELR’s confident and responsive EREV driving technology is enhanced with exclusive Regen on Demand and selectable drive modes that enhance driving and make the most of efficiency. Regen on Demand allows the driver to temporarily regenerate energy from the ELR’s momentum into electricity that can be stored in the battery pack for later use. It is engaged via steering-wheel paddles adapted from traditional performance cars.

The proven EREV technology is uniquely tuned for Cadillac in the ELR. Most daily commutes will require zero gasoline with zero emissions. Longer trips are free from electric-vehicle range anxiety because EREV technology enables the same long-distance freedom as a conventional car.

It was in 2013 that Cadillac first unveiled the 2014 ELR, a vehicle that epitomizes forward-thinking technology and forward-leaning design. With its distinctively sleek and striking profile, the 2014 Cadillac ELR luxury touring coupe delivers an electrifying presence even without its extended range electric propulsion system. Together, they represent a bold new expression of Cadillac’s design philosophy and expansion of the Cadillac brand.

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Today, Cadillac promises to both customize and elevate your driving experience. Luxury touches every aspect of Cadillac vehicles, from technology-drenched dashboards and high-performance powertrains to exclusive comfort and convenience features designed to surpass expectations.