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The New Zealand fertility treatments market is already well serviced and Price says the company also looked at opportunities in Australia before settling on Malaysia for its first offshore venture.

"They (Malaysia) are keen to build up their healthcare sector. Malaysians speak English and their training for doctors is similar to New Zealand," Price said.

This first overseas fertility clinic could be just the start as Fertility Associates looks to export its scientific expertise and 'scale up.'

Initially, the Kuala Lumpur area-based clinic will offer a number of standard fertility services such as IVF and intra-cytoplasmic sperm injection, with plans to extend this to other treatments already offered in New Zealand.

The clinic opening was attended by Malaysia's Deputy Minister of Health, Dato' Seri Dr Hilmi Haji Yahaya and Dr Pita Sharples who was in Malaysia as part of New Zealand Week.

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Fertility Associates claims to have birth rates around 50 per cent better than the average New Zealand and Australian clinic - a statistic which should prove very attractive to Malaysian couples, Price says.

And like New Zealand, the Malaysian population is diverse with major groups being the native Malay population, Chinese and Indians.