It can be hard to know who’s on which platform, and it’s easy to forget to add people if you constantly have a million other things on your mind.

Importing your contacts from your email account or phonebook is an easy way to get around this. Most of the major social media sites allow you to import a certain number of contacts for free.

Identify Your Area of Expertise

This is an important one – you need to find your niche. It might be tricky to figure out what in particular you excel at, but a good tip is to take a look at the content you’re already putting out.

Which posts seem to engage your followers the most?

If you can identify the element that attracts the most attention, you can create a framework for new content in the same vein, thus streamlining your personal brand Refine your online presence to focus on one area or a few closely related topics.

Once you have worked out your niche, your followers will know what they’re getting when they stick with you and you can remove the guesswork involved in creating new content.

Study Influencers

There’s nothing wrong with learning from others, and connecting with influencers is a great way to do just that.

A good working relationship with influencers doesn’t just happen overnight though. It takes time and some effort to build strong connections with them.

While you’re building up your relationship, you can also study the way they run their social media: how often they post, what kind of content they put out, and which people they’re seen interacting with.

Learn from this and let it inspire your own presence – without turning you into a copycat.

Tools such as Reelio, Dovetale, and Assembly can help you identify the top influencers within your niche.

Create & Curate Engaging Content

It might not occur to you when you’re the one publishing it, but audiences can easily tell when someone isn’t truly engaged in their content.

If you never take a fresh approach and just keep posting more of the exact same stuff because it has worked in the past, you can be sure of one thing: it won’t keep working forever.

Write content yourself instead of just sharing or commenting on the work of other people.

Draw upon your own experiences, because you’re human just like your audience! You have a lifetime of knowledge and funny anecdotes to share.

Share Content on a Regular Basis

If you post every hour of every day, you’ll annoy your followers, but if you only post once a month they’ll forget about you.

Both under-posting and over-posting can drive your audience away, so it’s critical to maintain a balance.

You might think that you absolutely need to post every day, but that’s actually not necessary.

In fact, studies have found that 3-4 posts per week on each social network account is the ideal frequency.

Make Posting Easy with Apps

You’re not always at home by your computer, so it’s important that you can quickly and efficiently post on the go.

The best way to do this is through an app that lets you post across all your different networks without requiring you to log into every single one.

These apps also let you schedule posts for later, which is useful if you plan on taking some time off.

A few examples of apps that provide these services are Sprout, Hootsuite, and Buffer.

Diversify Your Content

In connection with what’s mentioned in point 5, it’s important to let your content span as much as possible of the topic or topics you’ve decided to post about.

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