Prismatic is a news-reading app that creates a tailored feed based on each user’s personal interests. The app can analyze and crawl the user’s social data from sites like Twitter and Facebook, then analyze it for common threads that could point to specific interests. Once Prismatic is done analyzing the aggregated data, it recommends following topics it believes the user will find interesting.

Once the user has selected a few topics, Prismatic regularly tracks down content from all over the web that fit into these topics and presents them for easy reading. There are over 10,000 interests to follow, and Prismatic looks at over 5 million new stories each day.

The articles are presented on a news feed that combines all of a user’s interests on one page. Every article displays one or two lines of text, a photo (if the article includes one), and shows how many people have liked it, disliked it, or shared it. By liking or disliking a story in the news feed, users can help Prismatic’s algorithm continue to learn more about what types of content they want to see.

The Explore section lets users suggested interests and search for specific users or publications. If you find articles that you want to share, Prismatic allows you to publish links to them through Twitter, Facebook, or email.

If you’re searching for a smarter way to discover and read news on your favorite subjects, you should consider giving Prismatic a try. You can get it for free from the App Store.