Senior psychology major Chez Prior of Henderson took the $1,000 first-place prize in the 2010 Big Idea Challenge Competition.

Twenty-two student-groups envisioned an innovative business idea and presented their idea to a panel of judges representing the business community. The event, which is annually sponsored by the College of Business and Technology, was open to both UT Tyler students and area college students.

“Sign On,” Prior’s idea, is an economical light device to help make real estate advertisements visible at night.

One of the 15 campuses of the UT System, UT Tyler offers excellence in teaching, research, artistic performance and community service. More than 90 undergraduate and graduate degrees are available at UT Tyler, which has an enrollment of more than 6,000 high-ability students at its campuses in Tyler, Longview and Palestine.