To summarize the Times' tips, given the state of the economy (or, at least, the ever-present media announcements of the state of the economy), the promotional pricing of HD TVs of all brands generally didn't go away after the holidays or the pre-Super-Bowl press. And with a wave of newer, more feature-rich models about to roll into stores, stores may be more apt to clear their shelves and move out older models. If you're looking to save a lot by making the slight downgrade to 720p, or trust in an non-major brand name, the savings could be even more steep, according to the market watchers quoted by the L.A. Times.