F-8-35. Gosudarev Zakaz (Monarchic order)

Agency

Uniqa Creative Engineering

Creative head

Alexey Yakushik

Author of idea

Uniqa Creative Engineering

Product

vodka

Description

In design of new Russian vodka “Gosudarev zakaz” (“Monarchic order”) we used big brand-symbol of Monarchic crown on the front of the bottle that immediately impacts the product on the shelf and the whole future brand communication is drown around this symbol. Due to sophisticated poligraphic performance (sparkling diamond facets, gold shining) the label looks really rich and very eye-catching. Just opposite the front label оn the back of the bottle there is also a big sparkling embossing of the monarchic crown.