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You have to be relentless about quality, and the NFL will continue to do that. But we will also innovate and [continue to use] technology. We let players tweet an awful lot. It's a great example of wanting to be involved with our fans.

What will your role be in mediating between the players' association and the owners to ensure there is no lockout in 2011?

Amy Sandberg, LORTON, VA.

I'll play any role I can to make sure we reach an agreement so we continue to play football. I've said repeatedly, the sooner we do that, the better. There could be revenue loss starting right now. That hurts everyone. We'll work night and day.