Lamborghini first showed off its Urus SUV concept at the 2012 Beijing Auto Show.

Lamborghini is set to go family-friendly, as the Italian supercar maker confirmed that its Urus sports-utility vehicle would come to market in 2017.

Lamborghini CEO Stephan Winkelman told Bloomberg that it was the automaker’s “expectation” to launch the Urus in 2017 during an interview at the Detroit Auto Show. “The luxury SUV market is poised to grow.”

And grow it will. The move is part of a greater trend in the world of ultra-luxe autos, with similarly extravagant automakers like Bentley and Porsche moving beyond the realm of sedans and coupes and into the land of the more rugged sport-utility vehicle.

The Porsche Cayenne SUV was launched for the 2004 model year, while the compact crossover Macan just recently hit the market. Bentley has plans to push an as-yet-unnamed sport ute in 2016.

The Lamborghini Urus SUV is expected to be available by 2017.

(Lintao Zhang/Getty Images)

The 2017 Lamborghini Urus first debuted as a concept car at the 2012 Beijing Auto Show, packing 584-horsepower from a turbocharged 5.2 liter V10 engine combined with an electric motor.

As for speed, well, it’s a Lamborghini. The concept model was rated with a top speed of 205 miles per hour.

The Urus will mark a re-entry into the sport-utility market for Lamborghini. The four-wheel drive LM002—dubbed the “Rambo Lambo”—ended production in 1993.