Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.

December holidays are the time when luxury brands see the most profit. Therefore, a medium such as video could be a savvy way to digitally-introduce new products and spark gift-giving ideas.

Automakers, jewelers, retailers and brands all made the cut this year. These marketers have the right combination of product placement, brand personality, overall enjoyment and entertainment and holiday cheer.