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Revenues from people streaming and downloading movies on their media tablets and other mobile devices will more than double between now and 2017, reaching $9.5 billion, according to a new report from Juniper.

Some mobile operators will address the strain by leveraging Wi-Fi to offload traffic and relying on their triple-play bundles to offer consumers services. However, other will not have this luxury and will be required to adjust their business models as well as innovate to address the need for greater network capacity, Juniper said.

The report’s author said success is also tied to better meeting customer needs and leveraging the cloud to do so. “In order to be truly successful in the future, I think we will see players emerge who are prioritizing their customers’ preferences,” said Sian Rowlands. “They will do this by utilizing cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing.”

The report also found that:

The top three markets for Mobile TV and video in terms of revenue will be North America, Western Europe and the Far East and China. Combined, these regions will account for more than 80 percent of the total.

The World Cup and Olympics, which will be held in Latin America in 2014 and 2016, respectively, may drive growth in the region.