Tag: SEO

Marketing ideas that answer to common marketing misconceptions As a marketing director, I am constantly engaged in conversations about many different aspects of marketing. As someone who has been doing this for more than two decades (ouch!), my experience has spanned from the non-digital “cut and paste magic marker” world to all digital output for…

Why sometimes doing nothing is better than farming it out to someone who just doesn’t “get it” Like many blogs, I sometimes leave mine dormant while real life takes up my time and priorities. Yet the posts aren’t abandoned. They are gaining interest from “blog commenters”. If you’re a blogger, you know exactly what I’m…

Search engine optimization is killing marketing One of the greatest things about the Internet and marketing is the data. Sure I love the immediacy, but the data is really what’s intriguing. You can hold focus groups, track responses from ads, yet nothing beats the voyeuristic look-over-the-shoulder of the buyer data that the Internet provides. For…