Rihanna Launches '777 Tour' Today, November 14

Worldwide superstar Rihanna, currently dominating global charts with "Diamonds," the fastest-rising single of her career to date, and the first single from UNAPOLOGETIC, her upcoming 7th studio album for Island Def Jam in just seven years - arriving in stores worldwide on Monday, November 19th - now announces the launch of her unprecedented "777" tour today, Nov. 14th.

A group of die-hard fans from the Rihanna Navy fan club and a traveling international press corps of over 150 journalists representing 82 countries will be taken aboard a chartered Boeing 777 twinjet to 7 shows in 7 days in 7 countries. Working with global sponsor, HTC Corporation, the "777 Tour" will host an intimate gig in each of 7 cities—including one in the UK co-sponsored by River Island — marching toward the November 19th release date of UNAPOLOGETIC.

To commemorate the arrival of UNAPOLOGETIC, two different Limited Edition D2C deluxe box sets are up for pre-sale to members of the Rihanna Navy, exclusively at the RihannaNow.com website: the DIAMONDS BOX and the DIAMONDS EXECUTIVE PLATINUM BOX, carrying amazing never-before-released Rihanna images, art and custom-made accessories. UNAPOLOGETIC will go up for pre-order at iTunes on November 6th.

Meanwhile, "Diamonds," with 94 million combined radio audience in the U.S. (Greatest Gainer/Streaming & Airplay), jumps to #5 on the Hot 100, to become Rihanna's 23rd Top 10 hit on the chart. "Diamonds" debuted four weeks ago with #1 postings at iTunes in 27 countries, and Top 5 iTunes in 55 countries. On November 10th, Rihanna will perform 'Diamonds' on the Saturday Night Live stage, her fourth time as musical guest.

Rihanna – the "#1 Person On Facebook" with over 62 million Likes – has sold over 37 million albums and 146 million digital tracks worldwide, and currently holds the record as the top-selling digital artist of all time. The recipient of six Grammy Awards® and seven Billboard Music Awards, she was named the world's #1 social media star by Forbes, with over 2.9 billion views on YouTube/VEVO, the most ever for any female artist, and over 26 million Twitter followers. In addition to her 11 Hot 100 #1 singles and [now] 23 Top 10 singles, she also has 18 #1 singles on the Billboard Dance Club Song Charts.