EUROTIER 2016

Gold Medal for Eartag LIFE

DLG (Deutsche Landwirtschaftsgesellschaft) awarded at the start of the EuroTier 2016, the world´s leading trade show in animal husbandry and livestock management, the innovation award for the best product innovations. Smartbow GmbH product invention "Eartag LIFE" was nominated for the "Innnovation Award EuroTier 2016". This totally new concept of animal monitoring with an Eartag starting at birth was awarded with the gold medal. Wolfgang Auer, CEO of Smartbow GmbH, received the gold medal for the second time at EuroTier.

Eartag LIFE

Eartags, in contrast to any other animal identification systems, remain on animals from birth through to destocking from farms. Previous attempts at integrating additional functions such as animal monitoring sensors in eartags proved to be infeasible, not least due to the difficulty of supplying sufficient energy to sensors. Eartag LIFE is an eartag system for cattle that can also be used for official animal identification, real-time location and health monitoring purposes. Due to their low weight, these eartags can be used on calves from birth, allowing data to be collected seamlessly throughout animals’ full life cycle, from birth to destocking, for the first time. Individual animals can be located via integrated LEDs, even where they form part of larger groups. Location functions can be accessed both in animal housing and on pastures. The sensors’ energy supply is sufficient to last for several years. The system saves farmers time in terms of behaviour monitoring, general animal husbandry tasks and quality assurance and therefore provides benefits across the full spectrum of cattle farming operations.

THAT EASY YOUR HERD IS MANAGED

The intelligent SMARTBOW Eartag records the activity of your animals, detects heat and changes in rumination behavior around the clock. You get automatically generated alerts on PC, Smartphone or Tablet and can take fast action.

No more tedious searching for conspicuous animal anymore. With the cow localization in real-time you know immediately the current position of the cow, which has to be inseminated or treated. Your work is getting easier and becomes more productive. With less time spent you raise your operating result.