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John Battelles Searchblog Home Archives News Feed Thoughts on the intersection of search, media, technology, and more. Instead of using the site as the discrete unit of discovery, it used the page - a specific unit of content. Its core algorithm, after all, was called PageRank - yes, named after co-founder LarryPage, but the entendre stuck because it was apt). Thats because that search bar only searches whats on your page, not all of Tumblr itself.

With more users and sensors feeding more applications and platforms, developers are able to tackle serious real-world problems. The Web is no longer a collection of static pages of HTML that describe something in the world. In 1998, LarryPage and Sergey Brin had a breakthrough, realizing that links were not merely a way of finding new content, but of ranking it and connecting it to a more sophisticated natural language grammar. Geochat), RSSfeeds, email lists (e.g.,