It seems like everyone stopped everything they were doing yesterday when the great llama chase of 2015 began. What started out as a simple news update turned into a news phenomenon in the matter of minutes.

Buzzfeed kept up an entertaining play-by-play on Twitter, CNN halted all news stories to cover the #LlamaDrama and so many brands kept up with the trends with hilarious, brand-endorsed Tweets.

Some of my favorites:

As silly as this was, llamas were trending on Twitter and Facebook in the matter of minutes… and several brands were not afraid to jump in the game! This is a perfect example of why real-time posts are so important in today’s social media world. But, make sure you are using the hashtag/trending topic correctly – you don’t want to be a cautionary tale like Digiorno!