Sleeping is one of the most vital functions of the human body, albeit one this Bad PR blogger far too often neglects. Still, it’s positive that someone’s watching our backs and ensuring we take snoozing seriously, isn’t it? Well, it depends on who that someone is…

Dr Nerina Ramlakhan, Silentnight’s sleep expert and a sleep therapist at Capio Nightingale Hospital, said: ‘Many people are simply too busy these days to enjoy a lie in, so it’s hardly surprising that almost half of us never get to treat ourselves.

It isn’t hard to see why Silentnight – the bed retailer – might want us to place more value in the level of sleep we get. Nor is this a one-off, with near-identical pseudo-research appearing in the Express back in August:

Sweet dreams? Only 13% of us get good night’s sleep

ONE in five people has thrown a “sickie” from work because he or she has had a bad night’s sleep.