Aug 19, 2013

The More You Multitask, the Worse You Get At It

We have heard wondrous tales about technology's capabilities as a force multiplier. This has bolstered the belief that we should all aspire to be great multitaskers. It enhances productivity, increases the breadth of accomplishments within our grasp and improves our ability to prioritize on those tasks that really matter.

But we have also received increasing quantities of data suggesting that most humans are not very good at multitasking. In fact, we may actually get worse at it the more we do it - and that cascade of declining competence may extend to other aspects of our professional and personal lives.

We hope this information has not caused you to have an accident as you read this article in your car while simultaneously shaving and driving to work.

We value experience because we believe it makes us better at whatever we are attempting to do the more we do it. And in most professional pursuits that seems to be true: operating a drill press or writing a legal brief or software coding or trading collateralized debt obligations (well, the jury may still be out on that last one...). But the evidence suggests that this does not hold true for multitasking. And the reasons why are cause for particular concern.

It seems that the more we multitask, the more distracted we get. Yes, we're talking to you. And the more distracted we get, the more likely we are to lose not just our concentration, but our ability to concentrate. In other words, multitasking may change the way our brain works and, therefore, the way we think. This means the impact spreads, influencing a host of behaviors for which we might once have been known but which might, as a result of multitasking, cause our performance to degrade.

Now, as you stand swaying on a bus or subway, sipping your half-caff soy moca latte while listening to music on your headphones, scanning your emails and thinking about the presentation you have to give in an hour, all is not lost. It is conceivable that multitaskers are better at processing peripheral information than they are at performing a focused task. It is not clear how many jobs actually require optimizing that particular variable, but if you think you have one, enjoy. The larger point is that our economy inundates with information we have to figure out how to analyze, prioritize and act on. We are increasingly asked to work with less knowledge in shorter time periods in order to make decisions with more significant implications. But in our rush to meet those demands, we may discover that learning to shut things out rather than bring them all in makes us happier and better at what we do. JL

Alex Mayyasi reports in Priceconomics:

Multitasking may not only hurt your ability to focus on a single task, but you
may actually get worse at multitasking the more you do it.

The thesis that the Internet is making us stupid - or that the constant
distractions of the toys and tools of the digital age keep us from concentrating
or thinking deeply - is not a new one. And given how increasingly common it is to work
with music playing, a text messenger open, and email notifications popping up,
we at Priceonomics find that the person expressing it can sound like a nagging
grandparent who thinks the world was perfect in the 1950s and everything since
has been a disappointment.

The recently published work of three researchers at Stanford University, however,
supports the idea.

The stakes in the debate are high because we constantly perform the
processes involved in multitasking. The classic example in psychology and
neuroscience is the cocktail party effect, which describes how partygoers seem
to “tune into” their conversation while tuning out the multitude of other voices
in the room. Yet people suddenly tune into a conversation across the room when
they hear their own name mentioned - even though they seemed oblivious to the
conversation before.

Although people frequently discuss sensory overload as a new
phenomenon, every environment has too much information to process. So, we
selectively apply our attention to what is important. We ignore nearby street
signs while driving to focus on traffic lights and ignore sounds in the street
while reading a book - but we will take note if a child runs out into the street
or if the sounds from the street include a voice shouting “Fire!” A multitasker
faces an overwhelming amount of information and decides how to divide his or her
attention among it, but the same is true of every situation. The difference is
whether we actively try to tune out all but one activity or whether we try to
attune ourselves to multiple sources of information.

People generally recognize that multitasking involves a trade-off -
we attend to more things but our performance at each suffers. But in their study
“Cognitive Control in Media Multitaskers,” Professors Ophira,
Nass, and Wagner of Stanford ask whether chronic multitasking affects your
concentration when not explicitly multitasking. In effect, they ask whether
multitasking is a trait and not just a state.

To do so, they recruited Stanford students who they identified as
either heavy or light “media multitaskers” based on a survey that asked how
often they used multiple streams of information (such as texting, YouTube,
music, instant messaging, and email) at the same time. They then put them
through a series of tests that looked at how they process information.

A first experiment judged the students’ ability to filter out
environmental distractions when focusing on a task. The equivalent of judging
someone’s ability to tune out other conversations at a cocktail party, it
instructed participants to note whether a rectangle changed orientation or
identify a particular series of letters. Students were simultaneously distracted
by rectangles or letter pairs of a different color that they were instructed to
ignore.

As we see below, those who did not regularly multitask had higher
accuracy and a faster response time, which suggested they could better filter
out the extraneous information.

A second test tackled the question of how multitasking affects
working memory. The students saw a series of letters flash on a computer screen.
After two or three series, they were shown a single letter and asked whether the
single letter had been present on a specified previous screen.

Although light multitaskers slightly outperformed heavy
multitaskers, the most striking result was the increase in the number of false
alarms (wrongly indicating that the letter had been present in the previous
screen) by heavy multitaskers as the task got more complicated. As the false
alarm letters had previously appeared (just not on the correct screen), the
researchers interpreted this as a sign that multitaskers “were more susceptible
to interference from items that seemed familiar, and that this problem increased
as working memory load increased.”

A final experiment had the students perform two short tasks similar
to the ones above. To test the participants’ ability to switch between different
tasks, they alternated irregularly between performing the same task multiple
times in a row or switching back and forth between the two tasks. The
researchers then measured the delta between the amount of time participants took
to complete a task when it was either the same or different one than the
previous task.

People generally get better at activities they do often. But that
may not be true of multitasking. Since heavy multitaskers often switch between
research and emails or Facebook chats and work, we'd expect them to outperform
the light multitaskers at switching back and forth between the two tasks. But
they actually performed worse as their delta was higher than that of the light
multitaskers.

The professors conclude that frequent multitaskers seem to “have
greater difficulty filtering out irrelevant stimuli from their environment, [be]
less likely to ignore irrelevant representations in memory, and are less
effective in suppressing the activation of irrelevant task sets
(task-switching).” More colloquially, the multitaskers were more easily
distracted from a single task and worse at switching between tasks.

The authors remain agnostic on the question of causality.
Multitasking could change how people process information, they write, or people
with a weaker ability for centralized focus could tend to multitask more than
the average individual. The professors note that while their study only showed
the shortcomings of multitaskers, multitasking may represent a different
orientation rather than a deficit: Multitaskers may sacrifice performance at
single tasks for a greater ability to respond to peripheral information, or
think more exploratorily at the cost of focus.

But if the common hunch is correct and multitasking is
causing these changes, it is troubling. It would support those who say
that multitasking does not merely represent an in the moment tradeoff,
but instead rewires our brains and changes how we think. It
would suggest that multitasking follows us home from work to the cocktail party,
where we find it harder to focus on our own conversation as we are distracted by
peripheral details around the room and forget key details of our own exchange.
And it would counterintuitively suggest that we get worse and worse at
multitasking the more we do it.

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As a Partner and Co-Founder of Predictiv and PredictivAsia, Jon specializes in management performance and organizational effectiveness for both domestic and international clients. He is an editor and author whose works include Invisible Advantage: How Intangilbles are Driving Business Performance.Learn more...