Valentine's Day 2019: How much money will you spend?

Samantha Ickes, Masillon Independent

Thursday

Feb 14, 2019 at 11:30 AM

Many couples hit by Cupid’s arrow will exchange cards, sweets, flowers and other gifts for Valentine’s Day. Add date night into the mix and the holiday budget expands. According to the National Retail Federation, the average consumer will spend $161.96 for Valentine’s Day. The survey found men expected to spend nearly two times more than women.

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Here’s a by-the-numbers breakdown:

51 — Percentage of Americans who participate in the holiday. The number of people participating has been steadily declining within the last 12 years.

35-44 — Age group that spends the most money on Valentine’s Day.

$20.7 billion — Projected Valentine’s Day spending in the United States this year.

$3.9 billion — Total spending on jewelry for Valentine’s Day.

$3.5 billion — Total spending on date night.

$2.1 billion — Total spending on clothing.

$1.9 billion — Total spending on flowers.

$1.8 billion — Total spending on candy.

$933 million — Total spending on greeting cards.

$93.24 — Average amount spent on a spouse or significant other.

$29.87 — Average amount spent on family members.

$38.85 — Average amount spent on miscellaneous items such as candy for a child’s classmates or gifts for a pet or co-worker.