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Jeter's Next Big Swing

"I don't miss playings," says the retired Yankee, as the press-shy captain leads website The Players' Tribune, where DeAndre Jordan and Tiger Woods break news (sorry, ESPN) and backers are betting on a media home run

More than 162 million viewers in the U.S. watched last year’s halftime show, which will again be broadcast around the world.

Previous halftime performers include the Black Eyed Peas, the Who, Bruce Springsteen & the E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2. Counting Madonna, the average age of the Super Bowl halftime performers since Janet Jackson and Justin Timberlake's "Wardrobe Malfunction" in 2004 is 54.8 years old, while the average age of the viewers is 43, according to CNBC's Darren Rovell.

Madonna is currently in the recording studio working on a new album scheduled to be released next year. Her new film, W.E., which she directed, wrote and produced, is opening in a limited one-week awards-qualifying run Friday in Los Angeles and will open nationally on Feb. 3, two days before the Super Bowl game.

The halftime show is an NFL Network production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.