Presentation download: Derek Martin of American Express on Servicing a Relationship, Not a Transaction

Get your copy of the presentation titled âServicing a Relationship, Not a Transaction' from Derek Martin, Director of Global Consumer Card Sales, Retention, Capabilities and Strategy of American Express . This is the presentation that he delivered at Loyalty World USA in 2011.

Loyalty World USA 2012 will feature leading US and global B2C brands to discuss practices on how to execute successful loyalty programs, tap into the massive potential of âbig data' analytics, and connect with customers across emerging social media channels.