Mega TV becomes new Spanish TV home of the Dynamo

The Houston Dynamo have entered into an agreement with Mega TV (KTBU Channel 55) as its official Spanish-language TV partner, it was announced today.

Under the deal, Mega TV (owned and operated by Spanish Broadcasting System, Inc.) will broadcast seven Dynamo road games in 2013 (see full schedule below). Game broadcasts will include a 30-minute pregame and 30-minute postgame show. In addition, Mega TV will include Dynamo highlights and news in its weekly magazine show, “Portada.”

“We feel it is very important for us to have Dynamo games available on Spanish language television, and this deal allow us to continue that tradition” said Dynamo president Chris Canetti. “Mega TV is a rapidly growing station among the Houston television landscape and is fully distributed in the marketplace. We are pleased to be able to provide our fans with options for viewing Dynamo games and look forward to growing our relationship with Mega TV over the years.”

The agreement completes the Dynamo’s broadcast platform, which becomes one of the most comprehensive in Major League Soccer. The platform includes local television partnerships with Comcast SportsNet Houston (CSN), KPRC Local 2 (NBC affiliate), and Mega TV. Additionally, Houston will have a total of 18 nationally-televised games during the 2013 regular season. The platform also includes local radio partnerships with Gow Media (1560 AM, 97.5 FM) and Liberman Broadcasting (850 AM, Spanish). All together, the Dynamo’s local media platform will offer approximately 600 hours of on-air programming during the year, with 239 hours of TV and 366 hours of radio coverage.

“We are very excited about our new partnership with the Dynamo,” said Mega TV general sales manager Gerardo Reyes. “The Dynamo have always offered an excellent product on the field, so we’re very proud to be a part of the team and the excitement around it. We look forward to bringing the Dynamo closer than ever to our Spanish-speaking audience.”

In addition to their game broadcasts, Mega TV will also produce a 30-minute season preview and a season wrap up show. Air dates for both programs will be announced at a later date.

“This agreement is tremendously beneficial for both parties,” added Reyes. It will not only help us elevate our brand in the Houston community, but it will, at the same time, help the Dynamo reach a key segment of their fan base.”

“It is critical for us to have media partners that share the passion and commitment for growing the game and the Dynamo fan base,” adds Canetti. “Mega TV fits that mold and is an integral part of our media platform.”

Mega TV games will be simulcast on CSN.

The Dynamo opens the 2013 season on Saturday, March 2 when they host D.C. United at 7 p.m. at BBVA Compass Stadium in a rematch of the 2012 Eastern Conference Championship. Kickoff for that match is scheduled for 7 p.m. CT.