Thursday, July 19, 2007

Despite Michael Vick's recent indictment by a grand jury on charges of operating a dogfighting operation, Nike plans on going ahead and releasing his new shoe as scheduled. The Vick V shoe, which retails for $100, will go out on shelves on August 23.

"What’s going on with Michael Vick doesn’t change our merchandising marketing plan. The shoe is obviously a small component of the overall marketing initiative with Nike."

When I first heard that Nike will be releasing Vick's shoes as scheduled, I admit I was surprised. After all, the indictment against Vick alleges that he was actually involved in the execution of dogs that did not perform well. But then I realized that, sadly, Vick's indictment will probably result in an increase in shoe sales. Sigh.

1 comments:

Anonymous
said...

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