Smaller businesses and smaller sites can benefit from this tool by finding the websites that are influential for the keywords you want to rank for. From there you can identify who you should start building a relationship with and hopefully get a link from them.

Search Explorer is available right now as a subscription-based service.

If you have any questions after watching the video, for either myself or Dixon, ask them in the comments section and we will do our best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews from Pubcon 2013.