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1. THE VISION

Financial Pyramid

HISTORY OF DYNASEL

Dynasel Limited was incorporated with the overall objective to become a diverse, dynamic and soundly based professionally managed business. Its envisioned goals include continuous development of the Company's character, reputation, financial performance, growth, infrastructure expansion and brand recognition.

Dynasel fully realizes that amongst other attributes, understanding and use of teamwork is the key to the success of any company worldwide. Therefore, all strategic plans are oriented to build and develop its human resource so that an ongoing effort can be made to seek attractive opportunities which are appropriately met with quality products and services.

The Company's production facility is built on a nicely landscaped 1-1/2 acre plot; with a covered area of over 80 thousand sq. ft. fully automated electronic product assembly equipment has been installed - enabling compliance to international quality standards for a production capacity of over 350,000 televisions annually on a single shift basis to cater for current and future demand. Stringent and industry specific quality control standards our adhered to insure desired product quality levels.

Training programs are routinely held which are focused on improvement of the overall work effort, efficiency and awareness of related technological advancement, standards and systems.

NOBEL is currently the no. 1 selling brand of Pakistan and is now perceived by the Pakistani consumer as “real value” for money due to its attractive pricing, quality, features, range and proven excellent warranty service. The Company's strategic partnership with TCL has contributed immensely in achieving this position.

NOBEL's rise to the no. 1 spot is a result of sheer hard work, perseverance and vision, together with

keeping a pulse on the customer's needs. Customers' experience of “Seeing believes” will continue to transform NOBEL's vision into reality.

The Company's distribution network covers the entire country with over 10 Marketing Offices and Service Centers to cater for over 600 dealers both in the urban and rural markets. This network together with over 10 year experience of the market has been key in making NOBEL the No.1 brand today - with exciting growth prospects.

Dynasel Limited was incorporated with the overall objective to become a diverse, dynamic and soundly based professionally managed business.

Dynasel fully realizes that amongst other attributes, understanding and use of teamwork is the key to the success of any company worldwide. Therefore, all strategic plans are oriented to build and develop its human resource so that an ongoing effort can be made to seek attractive opportunities which are appropriately met with quality products and services.

The Company’s production facility is built on a nicely landscaped 1-1/2 acre plot, with a covered area of over 80 thousand sq. ft.

Fully automated electronic product assembly equipment has been installed- enabling compliance to international quality standards for a production capacity of over 350,000 televisions annually on a single shift basis.

Training programs for factory personnel are routinely held which are focused on improvement of the production process, efficiency, quality assurance and awareness of related technological advancement. Stringent and industry specific quality control standards are adhered to ensure desired product quality levels.