Now he's really gone and painted himself into a corner. I've already decided that I'm never going to die...

Ken

If anybody can make money on something like film it's the Asians. The Japanese took the West's lunch once already in Photography, it might be a point of national pride to keep that industry from going to the Chinese or disappearing altogether. The Japanese need all the pride they can muster right now, it's been a hard twenty years for them.

I'm convinced there is now, and will continue to be, sufficient demand for B&W emulsions for at least two very efficient, properly scaled producers. If it's a last man standing war of attrition then one, maybe producing a very simple emulsion, like pre-2009 Tri-X. It has to be scaled right; there's no margin for error there. Chromes will eeck out a niche somehow.

s-a

PS - Do continue not dying. It's extra insurance.

I photograph things to see what things look like photographed.
- Garry Winogrand

I once worked for a mega corporation where the management was affirmatively declaring to anyone who would listen that "we will never divest of Division X" at the same time that active discussions were underway to divest of Division X. They ultimately divested of Division X. I think Fuji's ceasing production of movie film is telling. Words are cheap.

I once worked for a mega corporation where the management was affirmatively declaring to anyone who would listen that "we will never divest of Division X" at the same time that active discussions were underway to divest of Division X. They ultimately divested of Division X. I think Fuji's ceasing production of movie film is telling. Words are cheap.

Fujifilm is a bit player in the motion picture world. I have NEVER seen a credit to FUJIFILM during the ending credits in any film that I have watched and I'm 45 and have watched a lot of films. I'm also one of those geeks who sits through the ending credits.

Fujifilm is a bit player in the motion picture world. I have NEVER seen a credit to FUJIFILM during the ending credits in any film that I have watched and I'm 45 and have watched a lot of films. I'm also one of those geeks who sits through the ending credits.

But you are right, mainstream Hollywood stuck with Kodak. Fuji was quite popular in Bollywood, and for European films (lower budgets - Fuji was cheaper).
This was not minor business, regarding how much film is used to finish a complex production (compared to a few holiday films for a 35mm snapshooter).