Companies such as Fiat, Nike, AT&T, Red Bull, Kahlua, Converse, Air New Zealand and PETA have all recently used bodypainted ad campaigns which have been hailed as a branding success story. Enjoying millions of hits on social media within hours of their release, their campaigns went viral, purely because of the clever use of tasteful body painting.

Unlike other advertisements, these images are passed around amongst friends as a piece of interesting art, creating unparalleled opportunities for brand reach.