ROTATE

TO THE NEW DIGITAL B2B SALES
OPPORTUNITY—NOW

The B2B marketplace is evolving faster than ever. In a challenging environment where changing customer needs, need technologies and complex communication channels demand new sales skill, incumbents are being threatened by digital natives who know how to meet customer expectations.

WHY
ACCENTURE?

TANGIBLE RESULTS
DELIVERED AT SPEED

We can help clients grow revenues by up to 20% and cut operating costs by as much as 40%. We can do this in all stages, or if faster results are required, we offer a white label service.

GROW
REVENUES
BY UP
TO 20%

CUT OPERATING COSTS BY AS MUCH AS 40%

SAMPLE CLIENT BENEFITS

Here are some recent examples of how we have helped our clients achieve tangible results at speed.

8%increase in sales through service

20%increase in sales per person

35%increase in online sales conversions

25%reduction in complaints

MEET THE AUTHORS

Mark Rogers

Mark helps CMT clients capture the B2B market opportunity to become an intelligent Enterprise. Over the last 15+ years, Mark has worked with many of the world's leading CMT companies—across North America, Europe and Asia—to help them transform and restructure their B2B businesses for profitable growth. During this time, he has delivered dozens of sales, marketing and customer service transformation programmes. He currently leads the B2B Consulting practice in CMT UKI and sits on the Accenture Customer & Channel leadership team. He is also the author of several points of view on the topic.​

Dan Aukland

Dan is the Digital B2B lead for CMT. As a Digital Transformation leader he works with some of the largest companies in the UK helping them deliver a better Sales and Service experience for their customers. He is passionate about the power of digital technology to drive transformational business outcomes.

With over 15 years transformation experience within Accenture he is responsible for bringing the latest Digital Technology and Design Thinking methods across Customer Experience, Digital Marketing and Sales transformation through using Cloud platforms and emerging tech like artificial intelligence and AR/VR as the catalyst for change. He has the proven ability to take digital strategy into execution to deliver fast paced, value led, transformational outcomes at scale.​

Mark helps CMT clients capture the B2B market opportunity to become an intelligent Enterprise. Over the last 15+ years, Mark has worked with many of the world's leading CMT companies—across North America, Europe and Asia—to help them transform and restructure their B2B businesses for profitable growth. During this time, he has delivered dozens of sales, marketing and customer service transformation programmes. He currently leads the B2B Consulting practice in CMT UKI and sits on the Accenture Customer & Channel leadership team. He is also the author of several points of view on the topic.​

Dan is the Digital B2B lead for CMT. As a Digital Transformation leader he works with some of the largest companies in the UK helping them deliver a better Sales and Service experience for their customers. He is passionate about the power of digital technology to drive transformational business outcomes.

With over 15 years transformation experience within Accenture he is responsible for bringing the latest Digital Technology and Design Thinking methods across Customer Experience, Digital Marketing and Sales transformation through using Cloud platforms and emerging tech like artificial intelligence and AR/VR as the catalyst for change. He has the proven ability to take digital strategy into execution to deliver fast paced, value led, transformational outcomes at scale.​

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