CRM

I have not spent my career working in higher education, let alone EdTech. Since I finished my graduate degree I have lived my professional life in the “business world,” primarily working in marketing roles at various technology start-ups....

In 2014, Salesforce launched an amazing new training product called Trailhead. And while there are many cool things about it (sweet, sweet badge manna!), chief among them is that it is a real-life, wildly successful example of competency-based...

Many CRM providers, such as Salesforce, Oracle and Microsoft, have realized that end-to-end integrated technology and seamless data transfer is crucial for a consistent customer experience. Students would benefit from the same technology.