In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.

Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.

For the advertisers in the crowd, the blog entry notes that early indicators already suggest that users interact with TrueView ads on mobile devices in the same ways they do on their desktops. The post also provides helpful links for advertisers looking to get started with TrueView, or edit settings for their existing campaigns, which are already rolling out to mobile users.

I say that's what they need to make enable to make this service profitable for them.

just sayin

http://www.facebook.com/djrotate Kelemen Krisztián

i only complained for ads in the videos... i don't care if those other services have ads... but if the videos are ruined, thats awful

IceBeam

But the quality usually don't keep up. So if the free shit can't survive without adds, close the free shit. I'm sure we'll survive.

hateads

don't care, I block ads anyway. Adfree android ftw.

Lateef

This has been available for weeks now, at least on the ICS youtube

spydie

shit... more ads... just what I was fantasizing about last night while I was doing nasty things with my finger. Ted called it "a dirty fuzzy".

http://twitter.com/danlocker Daniel Locker

When can we have captions on mobile.

Itchy_Robot

Ads are not about you wanting to buy the product ... it is about the product being branded. If you see multiple ads, even if you skip them, you will eventually have that brand in your head. This is how all huge/rich companies sell their products, branding. Not through make good products. It works, even if you try not to be influenced by it. It's just in our nature. The only way to not be affected by it is to get an add blocker.

http://twitter.com/mxfox408 Jake Fox

Awesome more annoying ads just what people enjoying seeing before they can watch their YouTube videos. This is why I cancelled netflix, I'm paying a fee to watch movies and shows and they bombard me with ads.

http://the-jade-domain.com Jaime J. Denizard

I've never seen ads on Netflix. Granted, I don't use it on my PC. Is that where you see them? If that's where you see them, just block them with a modified HOSTS file like the one from http://winhelp2002.mvps.org/