Communicating Science: Not Just Talking the Talk

The issues involved in science communication are complex and often seem intractable. We’ve seen many different approaches, but guessing which will work (An Inconvenient Truth, Field Notes from a Catastrophe) and which won’t (The Eleventh Hour) is a tricky call. Mostly this is because we aren’t the target audience and so tend to rate popularizations by different criteria than lay people. Often, we just don’t ‘get it’.

Into this void has stepped Randy Olsen with his new book “Don’t be such a scientist”. For those who don’t know Randy, he’s a rather extraordinary individual – one of the few individuals who has run the gamut from hard-core scientist to Hollywood film maker. He’s walked the walk, and can talk the talk–and when he does talk, we should be listening!

While there may be some similarities in theme with “Unscientific America” by Chris Mooney and Sheril Kirshenbaum that we reviewed previously, the two books cover very different ground. They share the recognition that there is currently a crisis in area of scientific communication. But what makes “Don’t be such a Scientist” so unique is that Olsen takes us along on his own personal journey, recounting his own experiences as he made the transition from marine biologist to movie-maker, and showing us (rather than simply telling us–you can be sure that Randy would want to draw that distinction!) what he learned along the way. The book could equally well have been titled “Confessions of a Recovering Scientist”.

More than anything else, the book attempts to show us what the community is doing wrong in our efforts to communicate our science to the public. Randy doesn’t mince words in the process. He’s fairly blunt about the fact that even when we think we’re doing a good job, we generally aren’t. We have a tendency to focus excessively on substance, when it is often as if not more important, when trying to reach the lay public, to focus on style. In other words, it’s not just what you say, but how you say it.

This is a recurring theme in Randy’s work. His 2006 film, Flock of Dodos, showed, through a combination of humor and insightful snippets of reality, why evolutionary biologists have typically failed in their efforts to directly engage and expose the “intelligent design” movement. In his 2008 film Sizzle, he attempted the same thing with the climate change debate–an example that hits closer to home for us–in this case using more of a “mockumentary”-style format (think “Best in Show” with climate scientists instead of dogs) but with rather more mixed results. Randy makes the point that the fact that Nature panned it, while Variety loved it, underlines the gulf that still exists between the worlds of science and entertainment.