From Male-Targeted Concealers to Athletic Sweatproof Makeup

Whether it is concealer for men or sweatproof foundation for gym-going laddies, the September 2017 makeup trends reveal that the cosmetics industry is becoming far more inclusive. This means that groups of consumers previously ignored by beauty brands -- such as men and women with active lifestyles -- are now seeing a greater range of products tailored to their needs.

Perhaps the biggest shift in the beauty industry is the release of makeup for men. While the selection of products available to male beauty buffs is still fairly small, brands such as Menaji and L'Oréal have begun recognizing this long overlooked demographic.

Beyond men, the September 2017 makeup trends also highlight other niche groups that are finally getting the products they've been looking for. The best example is athletic women, who now have the choice to wear makeup to the gym that won't smudge or fade thanks to brands such as HIIT Cosmetics.