Copywriting is only persuasive if it makes a meaningful connection with prospects. This means seeing the world from their point-of-view and writing copy that reflects this. Unfortunately sometimes we focus too much on what we want people to do and not why they would want to do it. When this happen, you get what I call a ‘Customer […]

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Every now and then I book a cottage in the country and head off for a self-imposed, unplugged, mini-retreat. It usually involves lots of walks, reading, writing and a 1,000 piece jigsaw. Rock and roll. I’ve been to the same place the last two times, and want to share this simple but smart content marketing […]

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AmyTV is back… And we’re kicking off this series with a special edition video about the Call to Action Marketing Conference happening in Vancouver, June 19th-21st 2016. I’m going to be there walking you through whether your marketing copy is selling yourself short (and more importantly, what to do about it). Not got your tickets […]

Just before the holidays I had the pleasure of interviewing Joe Pulizzi: founder of the Content Marketing Institute, author of Content Inc, and recipient of the informal (but weighty) moniker: “Godfather of Content Marketing.” Joe’s background is in custom publishing for businesses and creating trade content that attracts an audience to a specific business. So it’s […]

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This is the blog post based on this week’s episode of Hit Publish. You can listen to the audio below, or read through depending on how you like to consume content… This week you and I are going on a journey to explore simple, but highly valued content that you can create to not only […]

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Certain stories, campaigns and content capture our attention and spread around the world like wildfire. When this happens to an event it’s known as “going viral” and it’s the dream of many content marketing campaigns. If you’re new to the concept of viral content, this episode of AmyTV looks at why the recent Ice Bucket […]

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In this episode of AmyTV we continue the adventures of the previous episode: “Seeking Shervington”… Martin Shervington is an expert on all things Google+ for business, but don’t take my word for it, listen to his community of nearly half a million people. I got in touch and he kindly invited me to do a […]

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Getting a customer to pay attention to your web content is like meeting a celebrity on the red carpet. They’re the whole reason you’re in business, and here they are, on your website. How does your copy handle this? Is it cool, calm, personable and persuasive? Or does it get a little giddy like this UK breakfast […]

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Today’s AmyTV looks at a few of the challenges that crop up when you plan to write your web content, including: Overwhelm and procrastination Picking the right advice Making sure your content is up to date Plus a shameless plug for content writing workshops (see if you can spot it). Below you can also find a […]

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Before I left the UK to come to Austin for my talk about funny women in business I was invited onto the Allison Ferns show for BBC Sussex to discuss whether women can be funny and still be taken seriously. In the interview we chat about some of the theories that exist suggesting women can’t […]