Clients

"Our goal with Monitor 360 was to find a way to tap into consumers at a deeper level – their thoughts, feelings, and emotions. Their ability to pull together narratives from millions of data points into a story is really impressive. We used Narrative Analytics to guide our creative for our 'Return to Real' campaign. The response was amazing – it’s a key part of all our communications programs across the board."

Use Case: Shift a High-Stakes Conversation

How do we resonate more deeply with our most important stakeholders?

Challenge: Losing traction with teachers on major education initiatives

Solution: Identified opportunity to align teacher strategy with a strongly held narrative of teacher desires for professional development and avoiding a deeply problematic narrative of treating education as a business

Value: Successful positioning as an advocate for teachers through an evolved communications, programming, and investment platform

Use Case: Shift a High-Stakes Conversation

How do we shift the cultural conversation on domestic violence?

Challenge: Address domestic violence as a community responsibility, not just a private issue for each victim

Solution: Monitor 360 identified an opportunity to increase awareness of domestic violence in the wake of the Ray Rice incident. Isolated triggers of narratives that stressed the need for broader community involvement to tackle the issue.

Value: Blue Shield Foundation and allies integrated these messages into public education campaigns to resonate more deeply

Use Case: Shape Corporate Reputation

How do we build our brand in a volatile environment?

Solution: Surfaced the narratives that define the “trust conversation” in financial services, the level of emotional behind each narrative, and the events that triggers changes in the landscape

Value: Identified unexpected “white space” where Wells Fargo had natural equity with consumers, where they could enhance the trust in their brand and reduce the association with broader “big bank” narratives

Use Case: Evaluate Impact

How do we know if we’re shifting the conversation about education?

Challenge: Measure the impact of efforts to equip parents with tools and information that engage them in their children’s learning

Solution: Understand the range of narratives parents hold about education and assess how these beliefs have changed since Be a Learning Hero began its outreach efforts

Value: Demonstrated key areas where Be a Learning Hero had helped shift the conversation among parents, and uncovered several new opportunities for initiatives that would resonate with different parent segments

Use Case: Shift a High-Stakes Conversation

How can we educate women around a key critical health topic?

Challenge: Decrease the rates of C-sections by providing influencers – healthcare organizations and advocates – with new ways to engage women

Solution: Discover the range of narrative women hold about C-sections and the emotions associated with their beliefs. Analyze how the narratives differ by demographic segments

Value: Showed that women’s narratives about C-sections are rooted strongly in personal experience, rather than medical data. Informed a multi-prong strategy for patient engagement by speaking in the women’s own terms

Use Case: Shift a High-Stakes Conversation

How can we change the volatile public debate about pharmaceutical pricing?

Challenge: Shift the conversations to be more productive

Solution: Monitor 360 surfaced narratives about pricing from the general public, policymakers, and healthcare providers; and revealed that the pharma industry's position around R&D costs did not resonate

Value: Identified an opportunity to amplify an emerging narrative about the value of drugs to patients and the outcomes created

Use Case: Catalyze Growth

How do we enter new markets in the most credible way?

Challenge: Verticalize products and communications to be relevant to customers in specific industries

Solution: Identified narratives in the healthcare market to feed Salesforce’s go-to-market strategy. Revealed fear of technology and drove a focus as an enabler of better outcomes for patients and providers

Value: Created the core ingredients for Salesforce to assert a thought leadership position in healthcare and resonate with new segments