tado° News: Nest acquisition by Google

Verena Grill-Klattenhoff

Simone Strobel

tado° News: Nest acquisition by Google

14.01.2014

Munich, January 14th, 2014 - We would like to congratulate Google on the acquisition of Nest. Nest has
done an amazing job educating the market with its smart thermostat. We are thrilled by how fast they
have developed. They have moved the awareness of home automation from technology enthusiasts into
the mass market.

Having started at about the same time on a different continent, tado° is the intelligent heating control
leader in Europe. Since its foundation in early 2011 tado° has been on a rapid growth track. Now that
Nest is leveraged by Google’s power it becomes even more important to grow fast in Europe before Nest
hits the continent with its learning thermostat.
tado° and Nest share the vision of a future in which the intelligence of the web will move into the physical
world to enable a better life.
tado°s focus is on being an automated assistant for its customers using the smartphone as the primary
user interface. We believe in building an internet of things around devices people are already familiar with
and love. This product differentiation from Nest will help to gain market share.

Our dedicated team is driven more than ever to deliver a great product made in Germany, and will
continue to keep privacy and security as a core part of tado°s product strategy. We care about growing a
happy customer base and deliver the best possible service.

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About tado°

The company tado° GmbH was founded by Christian Deilmann, Johannes Schwarz and Valentin Sawadski in 2011.
The team has been working on the development of tado° The Heating App at the headquarters in Munich for around
three years. After going to market in November 2012 and gaining thousands of users in the German-speaking area,
tado° was being made available to the whole of Europe from October 2013. The name “tado” is derived from the
Japanese greetings “tadaima” and “okaeri”. Loosely translated, they mean “I'm home” and “Welcome home”.

tado° is developed and manufactured in the local region, staying true to the motto: “High-tech made in Bavaria,
designed in Munich, assembled near Ammersee.”