The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Drew Eastmead of Vertical Measures wrote an article about three approaches to content marketing meant to focus marketing efforts while keeping customers happy. These approaches include committing to listening, measuring and publishing. In addition, a link to Vertical Measures’ free workbook titled “Content Marketing Quickstart” is provided at the end of the article.

Members of the Pole Position Marketing pit crew answered how effective they believe content marketing is in a post on the company blog by Stoney deGeyter. Each team member answers from a different perspective such as content marketing, social media and link building. Drew Eastmead of Vertical Measures also provides a bonus content marketing perspective.

Larry Kim posted on Search Engine Land about how to use PPC marketing to make content go viral. Kim first defines people-based marketing before going into how to use PPC marketing to automate PR pitching and the overall value of making content go viral.

Paid Search

On Business 2 Community, Jomer Gregorio shared a writeup with an infographic created by CJG Digital Marketing about PPC marketing mistakes. He reviews eight mistakes to avoid with the infographic giving a more in-depth explanation of each one.

John Lee wrote about spring cleaning for mature PPC accounts on the Clix Marketing blog. Lee goes over five tasks to help clean deeply such as tidying up audiences, goals & expectations and exclusions.

SEO

Dave Murrow of Vertical Measures wrote a post about Google’s recent Mobile Friendly update. Murrow compiles several resources from sites such as Computerworld and Hubspot to help companies get started understanding the nature of the update.

On Content Marketing Institute, CEO of Vertical Measures Arnie Kuenn wrote about how to boost a website’s search engine authority. He details a four-point plan that includes developing a robust link profile, paying attention to user experience, having a strong social presence and getting technical. He also provides an infographic at the end of his post about the authority building process.

Andy Crestodina explored how to rank higher in Google using Analytics in a post on Orbit Media Studios. Crestodina shared a nine step process beginning with taking a look at the Queries report and ending with checking rankings a few days after the full process is completed for visible results.

Link Building

Marie Haynes warned readers about building links through product reviews in an article on Search Engine Watch. She discusses how Google’s Quality Guidelines describe the tactic as a “link scheme” and provides some examples of unnatural product review links. She also explains how Google identifies these links and what to do if one already has these types of links built.