Somehow, a “conspiracy blog” urging you to “spread the word” by retweeting is remarkably immersive. Naturally, speculation and fan theories ran wild, winning the series free publicity before it even begun.

In a smart move, We Are The Rising Tide co-opted the use of Twitter hashtags. A #CoulsonLives Twitter campaign was launched -the hashtag had to have a certain amount of tweets in order to unlock a three-minute trailer.

The word spread faster than a conspiracy theory, thanks to word-of-mouth marketing. The fans hit the required amount of tweets, unlocking the trailer and a new wave of publicity.

2. Leading a detailed, immersive campaign allowed for the series to have sustained attention

The point of word-of-mouth marketing is to make people talk about your message with their friends, all the time. One way to help that is to create an immersive experience.

The viral campaign was accompanied by the release of supporting documents such as ID cards and videos. These helped to make the campaign a lot more relatable to the average person.

Your message might not be a new TV series, but a small investment in immersive advertising goes a long way. Through a combination of word-of-mouth marketing and compelling stories, you get a lot more reach for your advertising dollar.

So, If you want to get your story told, you don’t have to just rely on expensive, traditional marketing. All you got to do is:

Rely on social media and word-of-mouth. Don’t underestimate the power of your customer base!

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