In my experience, confidence is one of the most important components of public speaking. If you are confident, the audience will forgive a few filler words or mistakes. If you are confident in your subject and in yourself, your audience is more likely to have confidence in you. This is not the same as arrogance or bluster. It’s not about showing the audience that you are better than they are; it’s about a deep conviction in your own value and your ability to deliver.

How do you find and build confidence? In The Confidence Code, Katty Kay and Claire Shipman interview experts who say that genes account for anywhere from 25 to 50 percent of our confidence.[1] Still, there is so much we can do to build it. When my team and I discuss this subject during workshops, we divide it into two areas: what builds confidence, and what demonstrates confidence.

What builds confidence? Take a minute and think about that question. You feel more confident when:

Someone validates your work. That’s why, in our workshops, we always emphasize what people do well before we talk about what to improve. It’s also important to realize that people in the audience want you to do well.

You’ve experienced success in the past. That’s why the more successful speeches you give, the better you feel.

You know your subject and have the right skills. That’s why public speaking training is so important.

You have practiced and prepared. That’s why speaking off the cuff is so nerve-racking.

You feel a sense of purpose around why you do what you do.

You value yourself and what you bring to the speech.

Which of the above areas do you need to focus on to build your confidence? Notice that some of these areas depend on other people, not on you. How can you play a confidence-building role for others in your life?

Now let’s look at what demonstrates confidence. Picture a truly confident speaker in your organization or in your community. Maybe it’s a CEO or a political leader. What makes him or her appear confident?