So, clearly Kogi screwed up their trademark filing- but they should still be protected since a) it sounds like they actually did kind of invent the word “kogi” (or at least that particular spelling of the word), and b) because there would undoubtedly be consumer confusion if Baja Fresh was to go forward with their “Kogi” tacos. More than likely Baja Fresh will probably end up going with the word “gogi” instead, to avoid a lawsuit. Or, maybe the Kogi BBQ folks plan on cutting a deal with Baja Fresh to allow them to use the name Kogi (and bring Korean tacos to the masses.) This could be one explanation for why they’ve decided to hold off on their NYC plans- although their spokesperson had this to say about that theory:

“Kogi is not affiliated with Baja Fresh, nor do we ever plan on partnering with them. As for NYC, our efforts have been postponed so that we can grow responsibly. Whichever city we do decide to roll to in the next quarter or year, Kogi will be sure to bring its A-game.”

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Who cares how they say it?
Neither offering of Kogi/Gogi tacos are coming to New York, so we don’t have to worry about pronouncing it correctly.
Personally, I will be calling them Yogi taco from this point on…screw Cali…

The Korean word for pickled vegetables is commonly romanized as “kimchi” but it technically should be romanized as “gimchi”. As mentioned earlier, the common Korean last name “Kim” (and “Lee” and “Park”) are also not romanized according to the current standard. Either way, it is quite clear that “Kogi” is referring to the Korean word for meat. And according to http://en.wikipedia.org/wiki/Doctrine_of_foreign_equivalents , foreign words cannot be trademarked, besides a few exceptions (kogi/gogi would not be one of them).

This is simply the advent of a new food word into the mainstream American consciousness. Imagine if blogs were around when sushi was first introduced to the US. The idea of the word “sushi” being trademarked, or another company ripping off another by using the word “sushi” sounds quite ridiculous to us now, but that is exactly what is happening here.

@panax – Yeah, but the difference is this… if a company called themselves Zushi they could trademark that couldn’t they. I think they could argue that Kogi is the equivalent to that, couldn’t they?

The most common American spelling of Korean meat is bulgogi, not bulkogi. And the term kogi is not a commonly used term on Korean menus (whereas the term “sushi” would have been on a lot of Japanese menus in the early 80s.)

I have definitely seen people use boolkogi before. The thing is, even with that, I’ve seen it spelled different ways… Yes, there is probably a phonetically correct way to spell it, but if we were going off of that, anyone who’s anyone should try to trademark “kimchi”, because that’s definitely not how it’s supposed to be pronounced. So, then people should start trademarking their spelling of bulkogi/boolkogi/boolgogi/bulgogi.. hey… you don’t have a single one that’s common, right? So lets just trademark all of them and sue the shit out of anyone that uses any of the terms… we can make a killing! This is just f’n retarded.

The term “gogi” or “kogi” IS a common term on Korean menus. I’m pretty sure 80% – 90% of the restaurants on 32nd (k-town) will have something on the menu with that term in it. Even if all were using the “g” instead of the “k”, there isn’t a single menu item that uses the term “gogi” or “kogi” alone. It’s always combined w/ some other term. “bool” being an example, or “dalk/dahk/dak” being another one. maybe that’s why its not as noticeable.

In any case, if Kogi can trademark the term “kogi”, I would be extremely surprised at how ignorant and retarded these laws are.