Journal ArticleZander, KatrinBeske, PhilipHappy Growers! Relationship Quality in the German Organic Apple ChainInternational Food and Agribusiness Management Review(ISSN#: 1559-2448)Volume 17Issue 320520Relational factors between supply chain actors have been acknowledged to contribute significantly to competitiveness. With the example of the German market for organic apples the suitability of the concept of the Relational View for explaining competitiveness was investigated. Structured interviews were conducted with selected actors of the supply chain. Actors at all levels of the supply chain proved to be highly committed and described their business relations as satisfying and trustful. Strong vertical and horizontal collaboration was found. Thus, the Relational View proved to be highly suitable to explain competitiveness in the market for organic apples.Supply chain management;
organic food and farming;
competitive advantage;
relational view.;
Agribusiness;
Crop Production/Industries;
Demand and Price Analysis;
Institutional and Behavioral Economics;
Marketing;
Production Economics;
2014-09-01