Business Strategy Development – Major Appliance Manufacturer
Developed a detailed cost model comparing client’s cost position to a major competitor’s; analyzed competitor’s go-to-market approach and price realization; and offered strategic recommendations on product and market strategy.

Business Strategy Development – Specialty Glass Manufacturer
Evaluated client investment plans based on an analysis of cost position versus a key Japanese competitor. Project included over 25 interviews in Japan with equipment and components suppliers. Results confirmed client’s cost advantage; subsequent investment led to market leadership and rapid growth.

Marketing Strategy – Leading Medical Equipment Manufacturer
Developed strategic recommendations for combating aggressive new competitor. Analysis of the market and competition was based on customer interviews, phone surveys, and interviews with the client’s field sales force.

Competitive Assessment – Plastic Products Manufacturer
Performed a detailed analysis that compared client’s unit cost to a key competitor, and evaluated the potential acquisition of the competitor analyzed.

Strategic Analysis of Competitor Costs – multiple
Assisted Fortune 1000 manufacturing clients in the development of business and manufacturing strategies, based on detailed cost analysis/modeling that compared client and competitor cost positions.

European Market Strategy Based on Logistics – Major Appliance Manufacturer
Developed market segmentation framework based on European customers’ logistics requirements.

Overall Business or Marketing Strategy

Marketing Strategy – Spring and Wire Manufacturer
Helped client develop a strategic marketing plan that included near term goals; growth strategies for each major product line; refined value propositions and differentiators; and a prioritization of marketing initiatives and investments.

Strategy Development – Leading Safety Products Manufacturer
Developed strategy against imported products, based on an assessment of competitive position, research on the market and industry trends, and profitability modeling of strategic options.

Market Assessment and Strategy Development – Telecommunications Equipment Distributor
Assessed viable strategies for a newly acquired unit of a Fortune 50 company, based on research and analysis of market and competitors.

Evaluation of Joint Venture Partners – Telecommunications Product Manufacturer
Evaluated strengths, weaknesses and long-term competitive position of prospective partners, to determine whether they met the requirements for success in European and developing country markets.

In addition to dozens of projects for manufacturers (listed on this page), we have conducted many projects for the U.S. Department of Commerce* focused on U.S. manufacturers (particularly small to mid-sized firms). We have evaluated / assessed manufacturing trends, business practices, competitive strategies, and international growth opportunities, etc.
*U.S. Department of Commerce – NIST/MEP (National Institute of Standards and Technology / Manufacturing Extension Partnership) and the Commercial Service

WHAT OUR CLIENTS SAY

[Mike] has a strong commitment to action which delivers meaningful results…

[Mike] has a strong commitment to action which delivers meaningful results…

I Marketing Group Manager, Federal Business Assistance Program

2017-08-28T22:08:33+00:00

I Marketing Group Manager, Federal Business Assistance Program

[Mike] has a strong commitment to action which delivers meaningful results…