The Chinese car-maker has tried it’s best to replace horse power with digital power, giving a strong competition to it’s existing rival Tesla. Byton picked CES 2018 to unveil the first of the three vehicles the company is hoping to launch by 2022.

With rear view camera and a facial recognition camera, this SUV has features vastly different from the conventional automotive specifications. It also has gesture recognition for controlling media and infotainment systems. The creators promise an experience similar to a luxurious lounge with adjustable front and back seats.

One of the most interesting features however is the inclusion of Alexa, Amazon’s UA. From the video shown at the event, the assistant effectively encountered traffic and demonstrated the ability to make reasonable judgements. This combined with other features is assured to give an adrenaline pump to any car enthusiast.

However, Byton’s features do show a significant difference when compared to Tesla. The first being a massive four-foot screen that runs across the entire stretch of the dashboard called shared experience display. This shared experience display or SED is responsible for making video calls and other important functions.

This car is also the first ever to feature a touchscreen interface embedded inside the steering wheel and fully rotating front seats. With a $45,000 price tag, it’s in the same bracket as Tesla’s first mass market electric car, the Model 3.

However, Elon Musk’s car company last week announced delays in it’s production for a second time. It will aim to produce 2,500 a week by March and 5,000 by June even though it had promised the latter number by March.

In conclusion, it is safe to say that with this reveal at one of the biggest events, Byton clearly means business. However, based on Tesla’s recently difficulty getting it’s Model 3 production numbers up to speed, and the continued issues surrounding the Faraday Future, Byton’s prospects can only be looked from a skeptical point of view.

Their goal to start sales by the end of 2019, from a factory that hasn’t been built yet also makes it look like a marketing stunt. But who knows, maybe being backed by industrial giants like Tencent and Foxconn and the world’s fastest growing car market propelling it forward, Byton’s plan might just work.