Apparently Nvidia is already selling the standalone version of the 3DTV Play software in their online store as some readers have reported, although there were no official news announcing that yet. The standalone version of the NVIDIA 3DTV Play software does not require the user to have the 3D Vision kit and is being sold for $39.99 USD. This is the software required in order for you to be able to get the 3D Vision functionality for playing games in stereo 3D mode from your PC or laptop on a 3D-capable HDTV using HDMI 1.4 interface for stereo 3D content.

Nvidia 3DTV Play Software Finally to be Available in September (http://3dvision-blog.com/nvidia-3dtv-play-software-finally-to-be-available-in-september/) (7)
Nvidia has Revealed its Official Plans for the 3DTV Play Software (http://3dvision-blog.com/nvidia-has-revealed-its-official-plans-for-the-3dtv-play-software/) (11)
My First Impressions From the Nvidia 3DTV Play Software (http://3dvision-blog.com/my-first-impressions-from-the-nvidia-3dtv-play-software/) (16)
Nvidia Verde Notebook 3D Vision Driver CD v1.24 Was Just Released (http://3dvision-blog.com/nvidia-verde-notebook-3d-vision-driver-cd-v1-24-released/) (7)
Nvidia Talks about 3DTV Play at 3D Entertainment Summit (http://3dvision-blog.com/nvidia-talks-about-3dtv-play-at-3d-entertainment-summit/) (6)