Hulu has to pick its poison [about whether to charge for content available elsewhere or offer a free service]. It really makes it hard if the Hulu partners are going to license their content like this.

The Post suggests that the Disney deal has put pressure on Hulu to acquire more content so that it can better compete with Netflix Instant in future, although the company may be looking to expand in other directions to avoid comparisons; the company has recently announced plans to expand internationally, and is looking to produce original exclusive content in future, two areas in which Netflix has experienced difficulty.