A Fort Worth, Texas-based company with a network of customer contact centers is planning to create 287 jobs by opening a site in the area.

NOVO 1 will invest $1.5 million and open a customer contact center in Cascade Township, at 2905 Lucerne Drive SE, as part of its Dialog Direct expansion and fill the positions over the next three years, according to The Right Place, a regional economic development nonprofit, on Wednesday.

Site selection

The company’s contact centers are nearing capacity, and NOVO 1 needs to add to its network.

West Michigan was in competition with 23 other potential sites around the U.S., according to The Right Place.

NOVO 1 has received a $550,000 Michigan Business Development Program performance-based grant from the state for the project.

“The combination of community support, an outstanding labor market and our desire to create jobs in Michigan helped us make the decision to invest in Grand Rapids,” said Douglas Kearney, CEO of Dialog Direct.

Restricted Content

About GRBJ

Since 1983, the Grand Rapids Business Journal has been West Michigan's primary and most-trusted source of local business news. The weekly print edition of the Business Journal, a must-read for the area’s top decision-makers, is known as the business newspaper of metro Grand Rapids, Holland, Muskegon and all of West Michigan.

grbj.com provides the same trusted and objective business reporting that the Business Journal is known for -- plus real-time original content, timely enewsletters/alerts, exclusive blogs and more. Business Journal subscribers receive the weekly print edition, including bonus publications like the annual Book of Lists, and also complete access to all content on grbj.com.

The Grand Rapids Business Journal is published by Gemini Publications.