masstige

noun: Products that have the perception of luxury, but are relatively affordable and marketed to masses.adjective: Relating to such a product.

ETYMOLOGY:

A blend of mass market and prestige. Earliest documented use: 1996.

USAGE:

“Mr Clarke said Treasury Wines had established its luxury and masstige
wines in China to compete with French and Italian wines.”
Uncorking US Market; The Gold Coast Bulletin (Southport, Australia);
Feb 15, 2017.

A THOUGHT FOR TODAY:

The capacity to produce social chaos is the last resort of desperate
people. -Cornel West, author and philosopher (b. 2 Jun 1953)