Michele Peterson Earns Certified Social & Community Manager Designation It happened again. I’ve earned another Digital Marketer certification … This time as a Social & Community Manager. Social media management was one of the building blocks of my online marketing agency when I first hung out my shingle in 2009. I’ve learned from industry experts… Read More

We hold these truths to be self-evident … Not all social media engagement is created equal. If the purpose of your social media marketing is to engage and retain your customer base AND to reach new prospects, then you need to strategically publish content that gets shared. Like Let’s face it … a “Like” takes… Read More