SEMrush Vs Moz 2020: Two Amazing SEO Tools Compared

Looking for the SEMrush vs Moz comparison post? Here you got the right place.

Recently, I shared an in-depth comparison post between SEMrush and Ahrefs. If you haven’t read that yet then make sure to read that to pick the best tool for your blog if you are confused between Ahrefs or SEMrush.

Or, if your confusion is for Moz or SEMrush, then this post will help you to choose the best one between both.

SEMrush and Moz both are the big names in the SEO. You can’t forget to list these two names when you are writing a list of best SEO tools.

You can easily find the backlink sources of your competitors using the Backlink analysis tool. It really helps in stealing some quality backlinks.

When you are out of new content ideas, SEMrush topic research tools will help you to find new trending ideas to write on.

You can find any website’s traffic using Traffic analytics tool.

Keyword gap and backlink gap analysis tool helps in finding the keywords your competitors are ranking for and domain pointing to your competitors but not you.

and the list goes on…

If you want to know more about the SEMrush and its features then must read our detailed SEMrush review.

My Secret Weapon To Dominate SEO

SEMrush is the tool that I’m using since 4 years back to ensure my blog’s growth on SERP. It really makes easy to perform keyword research, technical site audit, backlink audit, stealing backlinks from competitors, spying competitors and much more.

* This is an affiliate link, I might get a commission but it will not add any extra cost to you.

Moz

Moz is an advanced SEO Toolkit that offers amazing SEO tools like Keyword research, site audit, rank tracking, backlink analysis and many other tools.

These tools will help you to get the high rankings, drive organic traffic to your site/blog and it will help you to check the SEO health of your blog to fix errors which might affect your rankings and traffic.

Moz Features

Here are some of the features of Moz:

Track your keyword rankings for both local and national searches.

Moz site audit will let you find the errors that causing your site’s SEO, once you find them you can easily fix them to get higher rankings.

Moz will ensure that you’ve got maximum chances to rank in Google by auditing your content and showing your areas you can fix.

Search Visibility score gives you a clear view of how you rank for your keywords.

Recommendations for On-Page SEO Improvement to get high ranks.

Moz will help you to find backlink opportunities by analysing your competitors.

You can save the keywords list to access that whenever you want.

The backlink analysis tool will let you find the sources your competitors are getting backlinks from.

Create custom reports

If you want to know more about the Moz and its tool then must read this amazing Moz Review.

SEMrush Vs Moz: Pricing

Before moving into the in-depth side-by-side comparison of both the amazing SEO tools, you might want to know about the pricing.

Because it matters a lot…

So, we will look in detailed of the plans that both tools, SEMrush and Moz offer. This will give you a clear idea which is the cheapest one.

SEMrush Pricing

SEMrush is a freemium tool, means it has the free version(most people aren’t aware of this) and paid version. In the premium version, you will see three plans.

SEMrush Pro: Best fit for beginners and startups with low-budget. This is the cheapest plan of SEMrush, it will cost you $99.95 per month but if you buy it for the entire year, you will save 16%.

SEMrush Guru: Most popular SEMrush plan, best fit for the small businesses and growing marketing agencies. It will cost you $199.95per month or $166.62 per month if you buy for one year.

SEMrush Business: The most expensive plan of SEMrush, it is the best fit for the big marketing agencies and e-commerce projects. SEMrush business costs $399.95 per month or $333.28 per month if you buy for one year.

Moz Pro Pricing

Moz Pro has four plans whereas SEMrush has three plans available. You have the variety to pick the best fit plan as per your requirements.

Standard: The cheapest plan of Moz Pro, it is the good fit for the newbies in SEO. It costs $99 per month or if you buy for one year, it will cost you $79 per month.

Medium: Moz Medium plan costs $149 per month or $119 per month if you buy for one year. In this plan, you can add up to 10 campaigns. You can explore the Moz Medium plan for free by claiming its 30-day free trial.

Large: Second most expensive plan of Moz pro, it the ideal plan for the businesses and agencies. It costs $249 per month or $199 per month if you buy for one year.

Premium: The most expensive plan of Moz pro, it is a good fit for the large SEO agencies and e-commerce projects. It will cost you $599 per month or $479 per month buying for one year.

SEMrush Vs Moz: Dashboard Tour

A complex dashboard always confuses beginners.

Whereas, A simple to understand dashboard makes easy to understand the tool and its use very quickly.

SEMrush Dashboard Tour

SEMrush has an intuitive dashboard where you can find almost all the tools that SEMrush offers. You can monitor your website performance on SERP directly on the dashboard.

SEMrush site audit widget will show you the overall SEO health score of your site once you performed a site audit using SEMrush.

You will be seeing tons of widgets on the dashboard, these widgets will display your site’s ranking, traffic, backlinks, site health score, toxic backlinks score and plenty of other things.

Mostly, beginners find difficult to understand the SEMrush dashboard at their first view because of lots of tools available. But what I think, it makes easy and convenient to keep your eyes on your blog’s SEO and social media performance.

So, once you got that, you will grab most out of this tool.

Moz Dashboard Tour

When we talk about Moz dashboard, you will get a simple to understand and clean interface.

Once you create a campaign(add your site), you will see all the important SEO related metrics directly on the Dashboard.

You will be seeing search visibility score, domain and page authority score, traffic analytics divided into sources of traffic your website gets, backlinks, top keywords your site is ranking for and many other related details.

Along with these metrics, Moz also shows you how frequently they update that particular data.

While creating a campaign, It will ask you to add your competitors. If you add any, it will compare your data with your competitors at the same dashboard so it makes easy to know the competitors and how you are competing with them.

SEMrush Vs Moz: Keyword Research

Keyword research is some of the first words you heard when you come to know about blogging, SEO or affiliate marketing.

Both the tools have an exclusive keyword research tool which makes easy for you to find easy to rank profitable keywords.

SEMrush Keyword Magic Tool

SEMrush has a keyword research tool named “Keyword Magic Tool“. I’m a huge fan of this when it comes to keyword research.

Because it makes too easy to find profitable keywords for your blog to get rank fast.

You can access the SEMrush Keyword Magic tool from the left side menu under Keyword Analysis.

You just need to enter your main/seed keyword for which you want to find related keywords. SEMrush will show you a comprehensive report where you will be seeing all the related terms along with their Metrics.

SEMrush also has the filter and sorting options which makes easy to filter out your results and show the keywords that meet your requirements.

You can also export the list of all the keywords to access that later, and there is also an option to add selected SEMrush Keyword Manager.

You can also perform the keyword research directly from the Dashboard’s search box.

On the Overview page, SEMrush will show you visualized report for that particular keyword.

You will be seeing the Global Volume, Keyword Difficulty, Number of Results, Paid search data, Keyword suggestions, CPC Distribution, Trend and a lot more metrics.

SEMrush also shows you the related keywords and question keywords to your seed keyword.

At the bottom of the Overview page, you can see the SERPs analysis widget where you will be seeing all the top 10 pages ranking for that particular keyword you searched for.

You will also see the backlinks they have, referring domains pointing to them, search traffic they gain and much more.

Moz Keyword Explorer

Moz Pro offers an exclusive keyword research tool named “Keyword Explorer“. You can easily access Keyword Explorer from the left side menu and also from the Moz Pro menu in Navigation.

Once you hit the Analyze, Moz will show you all the metrics like monthly volume, difficulty, organic CTR and some other details.

You will also get all the related keywords to your seed keyword which you searched for… For more keyword, click on the See all suggestions.

You can use the filter option to filter out the list and find easy to rank keywords.

As like SEMrush Keyword Magic tool, Moz will also show you the SERPs Analysis where you can see all the top 10 results ranking for the keyword you searched for, along with the DA and PA score.

SEMrush Vs Moz: Backlink Analysis

Once you get that data, you can use it to steal some quality backlinks from your competitors.

Let’s take a look of backlink analysis of both the tools:

SEMrush Backlink Analysis Tool

You can access the SEMrush backlink analysis tool from the left-side menu under that domain analysis. Enter your competitor’s domain to know the domains that are linking to them.

Just after hitting the Check it button, you will be seeing a comprehensive visualized report about the backlink sources of the domain you searched for.

SEMrush will show you the Authority score, Ref. domains, total no. of backlinks, monthly traffic and keywords that domain is ranking for at the top.

It also divides the referring domains by categories, it will help you to find irrelevant backlinks. Just beside that, you can see the Top Anchors of the backlinks.

For more insights, Go to the Backlinks tab. You can easily find the percentage of no-follow and do-follow backlinks that your competitor has. It will also show you the types of backlinks like Text, Image etc.

Scroll down a bit, you will see each backlink that your competitor has. You can filter the list to see the do-follow backlinks only by clicking on the Follow tab at the top.

This list can be exported by clicking the Export button for later use.

SEMrush backlink analysis tool is an amazing tool for spying the backlink sources of your competitors.

Moz Backlink Analysis Tool

Moz has a backlink analysis tool named “Link Research” which can be accessed from the left-side menu.

Link Research tool will show you all the important metrics about the domain you entered, like Domain authority, total linking domains, inbound links, ranking keywords etc.

Moz also shows you the % of follow and no-follow backlinks…

It also show the top sites that are pointing with do-follow backlinks, this data will help you to steal some quality do-follow backlinks by creating more in-depth content on a similar topic. This technique is known as the Skyscraper Technique.

You’ll also see the top pages that get most backlinks, top anchors texts and domains divided by DA score graph at the bottom.

SEMrush Vs Moz: Finding Backlink Gap

Backlink gap tool helps in finding the domains that are linking to your competitors but not you.

Both the tools have the backlink gap checker tool:

SEMrush Backlink Gap

For checking the backlink gap, head over to Gap Analysis>Backlink Gap and enter your and your competitors’ domain. You can add up to 5 domains for analyzing backlink gap.

It will show you the domains that are linking to your competitors but not you. You will also see the number of backlinks you and your competitors are getting from that particular domain.

SEMrush backlink gap analysis tool is a very powerful tool which can help you to find the backlink gap and it also creates an opportunity to get some quality backlinks.

Moz Link Intersect

Moz has a backlink gap checker tool named “Link Intersect“. You can access the tool from the left-side menu under the Link Research.

You can add up to 5 domains to find backlink gap.

Just after hitting the Find opportunities button, Moz will show you the domains that are linking to your competitors but not you.

Link Intersect tool can help you to get new backlinks opportunity. It will give you a clear idea about which sites you may want to reach out while performing a link building outreach.

SEMrush Vs Moz: Site Audit

Site Audit tool helps in finding the technical SEO errors which might be affecting your site SEO performance or might affect in future.

So, you need to find all those pages that creating errors and fix them as fast as you can, to ensure your site performs well in SERPs.

Both the tool have a Site Audit feature which makes easy to find culprit pages…

SEMrush Site Audit

You can easily perform a site audit using SEMrush, just create your project(add domain) from the left side menu.

SEMrush gives you a very comprehensive report about the issues and errors of your site along with the Site health score, the more score you get the better your site’s health is.

On the Site Audit result overview page, you will see Errors, Warnings and Notices for your site. However, Notices are not considered as issues but recommended to fix them.

You must take action of the errors because these might be the issues affecting your site’s SEO. Once you are done with the Errors, then move to Warnings.

You can easily find the culprit pages in your site just by going to the Issues tab. You will be seeing all the issues affecting your site’s SEO performance.

Click on any particular issue to see the culprit pages which are causing that issue. Once you came to know about culprit pages, you can easily fix them.

Moz Site Audit

Moz also has the Site Audit tool in their pro subscription…

It’s very handy to use to find pages that causing errors and eventually affecting your website’s SEO performance.

You can run a site audit or site crawl just by creating a new campaign by adding your domain and some other details.

Moz will take some time, approx 30-60 minutes to crawl your entire site and show you the issues affecting your site SEO performance.

On the site crawled report page, you will be seeing the total page crawled and the issues divided into categories, as you can see in the above image.

Scroll down a bit and you will see all the new issues and a graph view of crawled issues that Moz found.

You can also export the report in CSV format to access the data as per your convenience.

Free Plan & Free Trial Option Of SEMrush Vs Moz

If the tool you are going to buy offers a free plan or a free trial, it gives you a chance to explore tool before actually paying for that.

It eliminates the risk of money waste on a tool that you don’t find comfortable using.

Let’s see which one has the free plan and free trial option in both the tools.

SEMrush

You will find both, free trial and free plan option in SEMrush.

SEMrush has a free plan which most people aren’t aware of… But yes, of course, it comes with limitations.

SEMrush Free Trial

SEMrush by default offers 7-day trial which you can easily get from official SEMrush site. But if you want to extend the trial to 14 days then you must go with our special offer.

You can get a 14-day free SEMrush trial using StayMeOnline & SEMrush partnership offer. Let me walk you through on how you can claim SEMrush 14-day trial.

Step: 1 Click on our SPECIAL LINK, It will send you to StayMeOnline & SEMrush partnership page. Click on the Start your free 14-day trial now button.

Now you need to create a new account of SEMrush. Enter your working email address and choose a password for your SEMrush account.

You need to enter your credit card details on the next page, but don’t worry because you won’t be charged until the next 14 days.

Also, you don’t need to enter any promo code to claim the free trial. Rather, it is already added in the link. As you can see in the below image, the promo code is already applied and the total amount is $0.00.

Note: You will be charged $1 just for verification.

Scroll down a bit and enter your billing details like first and last name, address etc.

Once, you fill all the required fields, hit the Place the order button to claim the SEMrush 14-day free trial.

Moz

When you search for a free plan in Moz Pro, you won’t get it because there is no existence of free plan in Moz.

However, they offer some tools for free for lifetime which is amazing.

Here are those free tools:

Free Domain SEO Analysis Tool

I don’t think, there is any free domain analytic tool exist like Moz free domain analytic tool. It provides you with far better data of any domain you want to search for than any other free tool available out there.

It will show you:

Domain Authority score

Linking root domains

Ranking Keywords

Spam score

Top Pages by links

Top linking domains

Top ranking keywords

Top search competitors

and a lot more metrics for free…

MozBar

MozBar is chrome extension offered by Moz for free, which you can use to find DA and PA Score, Spam score and linking domains of any website as you visit.

On the first box, you need to enter your email address and password to create a Moz account. Then in the second box, fill some details about your company.

As like SEMrush, you need to enter your card details but you won’t be charged until the next 30 days.

Once all the fields are filled with required details, hit the Signup button after accepting Moz Term of use policy.

Congrats, you claimed the 30-days Moz trial successfully.

FAQ Questions About SEMrush Vs Moz

What Is SEMrush?

SEMrush is one of the best bundle of SEO Tools which offers 40+ advanced SEO tools for growing a brand’s online presence. You can use it to spy your competitors to steal some backlinks, keyword research, site audit and plenty of other SEO and social media related tasks.

What is the Moz Pro?

Moz Pro is the premium version of Moz which gives you access to advanced SEO tools that Moz offers. Its cost starting from $99 per month. However, Moz offers some free SEO tools like Domain Analytics, Moz bar etc that you can use for free.

How much is Moz worth?

Moz has the 4 plans, standard, medium, large, premium which cost $99, $149, $249 and $599 respectively. If you are just taking your step in into blogging or SEO then Standard plan is enough for your initial requirements.

Which is the best SEO tools among the SEMrush Moz and Ahrefs

SEMrush is the best, as it offers 40+ advanced SEO tools at one place which helps you in growing your blog’s ranking and traffic. It also helps in managing social media accounts and leveraging the power to Social media to drive huge traffic and engagements.

Which is better SEMrush vs Moz?

Both the tools are amazing, choosing one is depends on your comfort of use and requirements. If I have to choose one, I will surely go with the SEMrush.

Is SEMrush free?

Yes, SEMrush has the free and paid both versions of the tool. Of course, the free version of SEMrush has some limitation over the use of tools.

Conclusion: Which Should You Pick?

You might be confused about which one should you choose? I can understand because it is really tough to pick one out of both amazing tools.

SEMrush and Moz both have amazing features and some own unique tools with a different price tag.

So, if you are a business owner or a local business owner then you should go with the Moz because it has some amazing features for the businesses and it is the best choice of the top businesses.

If you are a blogger, affiliate marketer or website owner then SEMrush is the good fit for you. Because it has amazing tools and features that can boost your rankings and traffic.

Compare than Moz, SEMrush has more tools. There are many tools available in SEMrush which you can’t find in Moz Pro. SEMrush can help you to track your social media profiles and post to social accounts directly from SEMrush dashboard whereas there is no existence of Social media tools in Moz.

So, What I can suggest you, take the free trial of both the tools and decide yourself which one is the best fit for you?

I hope you found this SEMrush vs Moz comparison useful if you did then must share it with others and help them to know which one is the good fit for them.

SEMrush is the no.1 SEO tool that offers 40+ advanced tools which can help you to grow your blog’s ranking and traffic. You can grab this 14-day free trial of SEMrush to explore its tools and features before buying it.

Ravi Dixit

Ravi Dixit is a Blogger and Affiliate Marketer, He is the founder of StayMeOnline Who Loves to help others.
Travelling and learning new things online are his first love.
"I only want a life without any boundaries- Ravi Dixit"

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