Case Study:Michael Hoey Story

Client:NxThera

It takes millions of dollars and many years to fund the process of bringing a new medical device to market. Gaining FDA approval for any medical device is an extremely large mountain to climb. Investors and potential investors need to know as much as possible about a company, it’s people and it’s potential. The investors wanted to know more about the man behind NxThera, his vision and his inspiration for starting this venture. Nxthera was in need of another device. That device was a video interview of Michael Hoey telling his story about what brought him to this point in his life and where he hoped it was leading him. An intensely personal story about his life and his father helped people see where this man came from and what was motivating him to see this process through and far beyond.