It’s not exactly news to suggest that data analytics is an essential part of doing business. Almost all functions have, if begrudgingly, embraced it as way to understand customers and monitor business performance. Though companies have used data to drive decisions for over a century—think…

From mobile payments to mobile games, technology has redefined the way your customers interact with you. Smartphones, Smart Homes, and wearables have put personalized computing devices within view and reach at all times. Most companies are aware they need to adapt these into an omnichannel…