Friday, August 6, 2010

Exactly as I've always imagined it

If Lance Armstrong really had an office at Radio Shack headquarters, or anywhere else for that matter, what would it look like? I've had it pictured in my head for quite some time, and it looks as though Radio Shack actually invaded my mind to create this ad.

Of course there would be some fat, nerdish supplicant named Alfonse, jumping up whenever Lance barks to do his master's bidding. Of course Lance would be there, peddling away on his endless journey to nowhere- hell, it beats coming in 30th or whatever it was in this year's Tour de France. And most important of all, there would be several framed photographs of Mr Live Strong himself, captioned with one word slogans like "Determination" and "Courage" and "Inspiration" and "Perseverance." Because who wouldn't expect Lance Armstrong's office to be anything less than a shrine to Lance Armstrong?

What's funny is how honest this scene is. Mr Can't Get Out of the Way of his Own Ego wears his bicycle pants to "work" and bleats orders that have pretty much nothing to do with the land of cheap batteries and untrained, minimum-wage cashiers who must be thrilled that their employer, which just cut back on hours, decided to shovel some money into the bottomless Lance Armstrong money hole. Hey, at least they get a discount on those batteries, right?