29Rooms 2017

29Rooms’ theme Turn It Into Art is a call to action to celebrate the transformative power of creativity. It is a journey into the power of Art: to unify, heal, and uplift; to provoke new ideas and new actions.

At this year’s event, we invite the bold creative leaders of tomorrow to shine their light and celebrate the indomitable spirit of Art. We activate a new generation of change-makers, creators, and trail-blazers in the process.

When we encounter art, our spirits are lifted and perspectives are shifted. Picasso famously said, “Art washes away from the soul the dust of everyday life.” In celebrating Art's power to transform, we open our eyes to the most transformative idea of them all: the radical possibility our own imagination.

Shift the Perspective

Toyota & Refinery29 bring together three artists who use visual language to speak to their personal experience within a common city: LA. This work is presented on separate panels, merging individual perspective with unifying collaboration.

Senior Designer: Jennifer WhitneyEvent Photography: Patricia Lopez

The Screen Actors Guild Awards: Video Booth

Refinery29 x The Screen Actors Guild Awards video booth experience and Facebook live set. Click here to see more of the videos!

Senior Designer: Jennifer Whitney

GIRLS the Exhibition

Refinery29 and HBO create a Girls pop-up exhibition in Brooklyn to celebrate the series finale. Check out the hashtag for even more!

Senior Designer: Jennifer WhitneyEvent Photography: Patricia Lopez

New Fronts: Our Party is Women

NewFronts is an event that gives Refinery29 a chance to present their video content to important decision makers across brands, agencies, production companies, and press, and show them what R29 is all about!

Made by Google: Las Vegas

Google partnered with Refinery29 to create Cloud 9 - a 29 Rooms installation- which MATTE reimagined to a fuchsia wonderland of clouds. Powered by Google Play Music, guests were treated to a variety of tracks from Solange, Frank Ocean and Lion Babe.

Art Direction: Emily Kowzan-RitterSenior Designer: Jennifer Whitney

All You Can Treat

Chambord and Refinery29 partnered with Bompas and Parr to throw a magnifique brunch experience in New York.