While cute and entertaining, the Puppy Bowl also serves a greater purpose: each of the dogs featured on the program is available for adoption.

“This year we gathered 63 puppies from around the country — they’re all from rescue centers and shelters,” Schachner told HuffPost Live. “They’re all available for adoption at the time that we start taping Puppy Bowl. They all get adopted. People just scoop them up. And what we’re always trying to do with Puppy Bowl every single year is increase adoption awareness.”

The Puppy Bowl was watched by 10 million people in 2012. Ten million people. Ten million people watched puppies play on a ‘football field’ over five airings. This is great. What makes it great, besides obtaining a feeling of joy and wonder and hope, is that the puppies are all from shelters. A handful of the 10 million viewers ended up adopting the canine athletes.

When the 2013 Puppy Bowl lineup was announced I was once again filled with joy and wonder and hope. Even more animals would find a loving home. I checked the lineup and was happy to see the animals were all up for adoption. Four days before Puppy Bowl IX, all but four of the animals have been adopted.