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When we mention design, we usually think about web design, fashion or something similar. We rarely think about industrial manufactory. We never imagine that we need a design for a faucet, lock or similar things. We do not even pay attention how according which principle we buy things for our house. The thing is that the key word when it comes to house shopping is design. We are often attracted by design itself. More often experts spend a lot of effort to design a product that will catch customer’s eye.

How has design improved industrial manufactory?

When people started to make cars the most important thing was its functionality. It was the same principle with other parts of this branch. Everything was produced for usage. Functionality was main requirements for every product. As the years pass by and the market became too crowded with merciless competitors that had to find the way to sell the product, the design came to the first place. Big companies realized that easier is to sell the well-designed product because the first thing that customer can see is the surface of the product, that is, its design.

Design as the special department of industrial manufactory

As the product of the market industry has started to invest in design and nowadays every bigger company that wants to be at top 10 on the market, has its department, which main task it is to make the perfect design of the product that won’t affect its functionality. This is especially developed in the car industry. You will notice when you are reading a car announce that most of them start with a perfect design or streamline design. Almost every single announcer car enhances the design and put it in the first place, and everything is served with a lot of pictures from various angles.

We can neglect design, but it won’t neglect us. It will affect our productivity and our business, and this is the main reason why famous companies constantly invest into this department and consider it as the most important one.