KS&R has grown consistently since its founding in 1983. At the heart of our growth is the value clients testify we bring. At KS&R we are proud of our ability to change with our clients and the fact that we are considered among the best-in-class in the industry.

Our clients expect us to bring the latest, most appropriate analytical techniques and innovative approaches to provide insights that drive strategic imperatives and market actions. They trust us to support their long-term sustainability, stay abreast of competition, and protect against more immediate threats.

At KS&R we qualify, quantify and validate the impact of key marketing decisions through our Qualitative and Quantitative Centers of Excellence.

KS&R is successful when our clients succeed.

Qualitative Center of Excellence

KS&R's expert team has vast experience conducting qualitative research, and includes some of the top qualitative researchers in the industry.

7 qualitative research specialists with in-depth knowledge of global markets, including a nationally recognized Master Moderator with 20+ years experience

At KS&R there is no proprietary analytical black box. This makes us a unique partner to our clients. All analytical models are proprietary to our clients, and have been individually designed to uncover insights that help clients deliver on their business objectives.

We bring expertise across industries using state-of-the-art statistical capabilities coupled with an acute sense of change management. This unique combination gives our clients the most valuable and cost-effective market insights in the industry, and a higher return on their investment since we understand the organizational environment in which insights will be used.

B2B and B2C clients turn to KS&R for research expertise and actionable insights on a wide range of business issues. We are confident we can design a winning solution to any of your insight needs.