What does Fairbooking mean in Lake District, Cumbria?

'Fairbooking Cumbria' is a brand new campaign promoted by Cumbria Tourism, the official Tourist Board and Destination Management Organisation for the county.

The campaign aims to promote to potential visitors the merits of booking directly so that they get the best deal available. By making an online booking via the Golakes website or directly with an accommodation business website, the customer will be helping to keep money in the local economy and will at the same time trigger a donation to a good cause.

Those businesses that sign up to the campaign have agreed to make a pledge to you the customer "the best deal for you". They have agreed to offer their accommodation to those that book direct or through a Fairbooking website such as Golakes at the best price anyone can find on the internet. In addition, accommodation businesses have also agreed to provide added value extras such as:

Guaranteeing the best room available or by providing an upgrade where possible.

Offering discounts on other services such as spas, local attractions or by providing complimentary packed lunches, early check-in or late checkout.

But that’s not all; the scheme also requires the accommodation provider to pledge to pay a donation to their choice of local charity supporting the maintenance and improvement of Cumbria for every direct booking made. If a booking comes through Golakes.co.uk, which is a Fairbooking website run by Cumbria Tourism, CT will donate part of its booking commission to a chosen good cause within the county. The remaining monies will continue to be used to promote the destination and therefore support the Cumbrian visitor economy.

Charities supported by Fair Booking in Cumbria

In booking through either a Fairbooking site or direct with a Fairbooking business you are helping us to support local good causes. When you make a booking either the website or the business themselves makes a donation to one of a number of local causes. The charities all directly or indirectly impact on people's enjoyment of the area so it is very important that these charities are supported. The current list of charities are: