Now we are six!

It was in November 2011 that the Darling Wine Shop first opened its doors but having worked on the producer side of wine for some 30 years prior to this, and still with an involvement therein, the experience of “retail” has been an interesting journey indeed.

Shop-keeping today is about being open when people want to shop, Sundays to Mondays, so the hours are also somewhat unforgiving. But when one reflects on what makes one tick, it is definitely a great deal about the people who are part of life at the Wine Shop!

Suppliers – we have such a wonderful relationship with the wineries that stock our shelves. As an absolute “in addition” to their own cellar door outlets, we are as excited about their wines as they are.

Staff – Ida who runs the shop is a regional treasure, as are the part time staff who fill in gaps and give their time over weekends. All convey the very ethos of what we are about and reflect not only the “taste” of Darling but the very spirit of this little town.

Customers – there is nothing more satisfying than seeing a customer walk out the door with a half dozen (or more!) assorted Darling wines. Nothing like a few bottles of what you know, and a few “new” ones with which to become acquainted. Above all we are blessed in having the most interesting and interested people visiting the Darling Wine Shop – and with a layout and ethos that welcomes interaction, we have had the most amazing conversations and made many friends.