Travel News: October 6, 2017

AccorHotels is looking to bolster its presence in the luxury segment by acquiring a 50 percent stake in Orient Express.

The French hotel group will look to develop a collection of hotels operating under the Orient Express brand, which dates back to 1883 when the historic long-distance train first connected Europe’s marquee destinations.

The SNCF Group, France’s national state-owned rail company, had previously fully-owned Orient Express. The seven historic train carriages will remain in SNCF’s possession and will be used by the iconic luxury brand for private tours and events.

BACKPACKERS and working holiday-makers are the target of a new $5 million tourism campaign promoting low-cost Aussie attractions, including on Kangaroo Island and the Eyre Peninsula.

The national Aussie News Today campaign — funded by Tourism Australia and launched on Friday — will beam tongue-in-cheek bulletins by three “minor local celebrities” into the social media feeds of millions of potential young travellers. Eight foreign competition winners will also roam the country in campervans as part of the campaign.

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By: Matt Long

Matt has a true passion for travel. As someone who has a bad case of the travel bug, Matt travels the world in order to share tips on where to go, what to see and how to experience the best the world has to offer.
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