The program has the ability to include your own graphical designs for the 'bullet character' and the number on the start of bullet or numbered lists. This can make a significant improvement in the presentation quality of any list.

There is a list of example custom bullets and numbered lists in the Designs Gallery under Page Elements and Widgets > Graphic Elements > Bullets and Numbers (All versions except Web Designer classic)

To design your own bullet or number graphic, just use any of the normal vector editing tools available to draw your bullet. In the case of a number graphic, just place a single text item in the right place (typically centerd), and group (Ctrl + G) the result.

Now copy (Ctrl + C) the group to the clipboard.

In the Text Tool, when you're in a bullet or number list, right click and select Paste as list item or Paste as list number. The graphic you put on the clipboard will now replace all the bullets or numbers in your list.

Additional notes: Pressing Tab, or using the text indent controls on the InfoBar will indent and produce a new indented sub-list, which can have its own graphic.