I was tempted going to Macy’s and taking a picture of the stores but decided against it. However I invite you to go to Macy’s all week and tell me how many promo’s you see on a daily basis. I’ll tell you it’s alot.

Doesn’t it seem like there is always a today only sale? That’s because their is.

If you want to make money consistantly then you need to run daily email promotions.

I make on average anywhere from $5,000 to $10,000 per day just promoting to my subscribers and customers.

To Do this you’ll first need a email platform. I use a platform called Klaviyo.com which is probably the most advance mailing platform I have ever used, it’s quite expensive but well worth it. I highly recommend you signup for a FREE trial to see what I mean : https://www.klaviyo.com/

You can also use other inexpensive platforms like Aweber, Mailchimp, ConstantContact.

The reason I like Klavyio is because it allows me to send customized messages based on products purchased. Pixels is added to your site and you can create segments and email people who have visited your site but not purchased within last 30 days. Pretty Cool Right?

For example one of my emails says :

Hey Joan, I noticed you purchased {PRODUCT} and we hope you love it as much as we enjoyed making it for you.

I thought you should there’s currently a sale for {OTHERPRODUCT} as we found go along well with {PRODUCT}

——

Or another email you can write is : I email customers who have purchased over 60 days ago and recently been on our website.

Hi Joan if you visited our website in the last hour we notice during that time we experience some technical issues

and because of this we are offering 15% OFF.

——-

I wrote those ads fairly quickly so please don’t use them in your promotions. Keep reading and I’ll show you how to send promotions that get people to buy.

Klaviyo is another one of those plugin based system which allows you to plugin to shopify, mailchimp, and a whole lot of other partners. Plugin based systems are the really the future. Reminds me of my tacker simplengine which I built out as aplugin based system. Allowing a developers or customer to make the platform better.

Been thinking lately as releasing it as a open source tracker so stay on the lookout for that.

So How Do You Create Emails That Get Subscribers to Buy ?

How do you know what promotions to run ?

SWIPE!

SWIPING is what marketers call copying something that works and making it better. Now in know way does this mean copy the exact email and send it out. I mean copy the elements that stand out.

colors, font’s, words, format.

You’ll start seeing trends of things being used frequently.

First thing you want to do is make email accounts for each of your competitors and one for your master swipe.

The master swipe is using retail brands to get ideas.

Here are some brands :

For this example I am selling women’s clothing so I’ll stick with Women Brands.

Here’s my new email I created : bigbrandswipe@gmail.com

If you go to the mall what stores do you see for women.

I’ll start there.

Victoria’s Secret

Bebe.com

Guess.com

BedbathandBodyworks.com

Okay so what’s the point of subscribing to all these email list? First you have to understand that these companies are very big companies and spend a lot of money to make sure they their products are selling. They hire people that are smarter then you and I to write those emails. What we are doing is modeling what they write so we can come up with similar kind of results or at least close to it.. I mean it’s better than starting from scratch. At least now you’ll have a place to work from. Success Leaves Clues and always remember that.

This trick alone can literally make you a shit ton of money like it has for me and my clients.

All you need to do is hire a webdesigner and give him access to the swipe file email

so he can create similar emails.

I also recommend you make a email address for every competitor. Don’t worry I know what your prbably thinking. I don’t want to have to login to every email account. You don’t have too.

Remember Ecommerce doesn’t need to be complicated if you know how to manage the various systems with dashboards.

For this I use Cyfe.com to allow me to monitor my emails. If you use Cyfe just let devan who’s the owner that Jaystyles.com recommended you.

I don’t get paid from cyfe at all. I just think it’s one of the best tools that has ever come out and has simplified how I run all of my businesses.

Try to stick to brands that are closely related to what your selling because you’ll be using

alot of those elements from these big brands that will look familiar to your company.