I have a professional background in advertising and marketing from two worldly reknowned agencies: MediaCom and GREY, as project managaer and account manager: I thrive in busy, ambitious and creative environments, with a diverse palette of people. I have an academic background from The Royal Danish Academy of Fine Arts, the IT University of Copenhagen and University of the Arts London.

My process is characterised by structure and organisation, however without compromising the exploratory essence of a creative process. I understand the importance of agile navigation from brief to generation of insights, to core problem identification, to concept development and to actual implementation and evaluation. I navigate flexibly between abstract and concrete levels throughout the design process; and see wicked problems as intriguing challenges.

I work very visually, and am very adept with a pen - from sketching personas, prototyping communication models or systemic flowcharts. Contrary, being very organised I am also fond of to do-lists, Excel charts and timetables - to ensure deadlines, client criteria and KPI's are met. I am highly trained in client management, as well as implementation of client values in the process and aligning with their business model. I have developed strong project management competences due to being used to busy creative environments in advertising, and I am aware of the components of a successful iterative, strategic and creative process.

Evaluating the problems and opportunities within waste management in Seoul.

Prototyping a design solution for Decathlon, UK.

Shadowing and participatory observations with a community activist in Brixton, London.

International workshop in Seoul, South Korea, at Samsung Art and Design Institute.

Contextual inquiry: Participatory observations and interviews in Brixton, London

Presentation of research and service design solution to Seuol Upcycling Plaza, South Korea

Picture of condensed notes, quotes and sketch from a contextual interview.

Co-design and test session with Young Lambeth Coop in Brixton, London

Moving from problem space to design space, and keeping things visual and accessible to all team members.

Prototyping the flow of game design teaching children to code.

Co-design session in Brixton, London

Prototyping a service design blueprint in the team

Shooting a video prototype of an interactive exercise system in Copenhagen Hit'N'Run.

Exploring and designing through roleplay - here at Samsung Art and Design Institute, Seoul, South Korea.

Facilitating a workshop about service design and design thinking

Co-discovery workshop in Brixton: Dream Team exercise with children in Lambeth, London