Media companies navigate mobile strategies in search of new connections with consumers

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One of the foremost gatherings of mobile innovation — the World Telemedia 360 Conference in Malta — provided insights into new opportunities for media companies aiming to figure out strategies with tablets and mobile devices in general. INMA Board member Mark Challinor attended the conference and presents this report.

Key presentations looked at paywalls, apps versus the mobile web, an alternative view of Apple's role in advertising and tablets, the television industry's strategy for screens, and more.

This 7,000-word report provides a good overview for INMA members who are also encouraged to pass this report along to those in charge of their mobile strategies.