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For Patagonia, a love of wild and beautiful places demands the participation in the fight to save them. Since its small beginnings as a company that made tools for climbers, today alpinism remains at the heart of their business and they are still making clothes for climbing as well as skiing, snowboarding, surfing, fly fishing, paddling, trail running and MTB. However, it is not just their cutting edge and innovative gear that sets them apart but their single-minded mission to use their business to find solutions to the steep decline in the overall environmental health of our planet. They donate their time, services and 1% of their sales to hundreds of grassroots environmental groups all over the world who work to help reverse the now very real threat of extinction to life on earth. Patagonia makes serious gear in order to do serious good.