Gaming Life Commercial Special

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100 Japanese game commercials from over the holidays.

By Anoop Gantayat

Gaming Life in Japan is back from an extended month-long break. Following the hectic late November/early December period that saw the launch of two consoles, we decided to go on strike and devote our time exclusively to playing all the big releases (occasionally taking some time to deliver impressions and movies, as you might have noticed at IGNPS3 and IGNWii).

We played lots of Blue Dragon, lots of Gran Turismo HD, and lots of Virtual Console. All those rushed December PS3 titles (Armored Core, Motorstorm, etc.) were ours. And when we weren't playing games ourselves, we were mourning the loss of Andrew Alfonso (who's leaving us for a real job to the south -- don't worry, we've already found a replacement) and conducting social experiments by bringing the Wii to parties to see how involved nongamers get with Wii Sports.

When we skip a few weeks worth of updates, the IGN Japan PSX (still trucking away with an average of two crashes a week) gets filled to the brim with commercials. Over December, we ended up with almost 100 spots, and before getting back to semi-regular GLIJ updates, we're sharing them all with you here.

We've got Wii ads, PS3 ads, Xbox 360 ads, and even one of those wacky Japanese ads that has nothing to do with videogames, but we felt that you had to see it. We've split the ads by system so that you can see how all the major players were delivering their messages to Japanese consumers.

If you'd rather download all the commercials in one go rather than waiting for individual downloads, select your media format and download a zip file: