Previous Winners

Contradiction

Judges comments:

“The Contradiction ad for Ford script is a fantastic example of copywriting. It’s a dense, detailed script with a satisfying dénouement, complemented by a perfectly paced voice over by Stephen Fry who is predictably brilliant in his delivery. It’s an ad I can listen to again and again and hear something new. And there are no annoying terms and conditions. I repeat: there are no annoying terms and conditions.” – Clare Bowen, RAB