Wooden toys have a lasting magical quality to them that resonates with our ethos at Olive Loves Alfie. We select our toys carefully to ensure they have heirloom potential. Each toy can be used in a myriad of ways that encourages imaginative play. The best toys and games encourage the whole family to spend time together away from screens having fun together!

Olive Loves Alfie

We arrived in 2006 and trail blazed a new concept in the world of children's retail to challenge the traditional view of boy-and-girl style and play. Our multi award winning store is home to an inspirational range of responsibly made and globally sourced clothing, homewares and toys for the modern family. Shop our own brand available exclusively through our store.