Photography as an ArtGet serious about taking your photography skills to the next level with the compact dimensions and highly sophisticated technology of an a37 camera. Bring it everywhere you go, explore creative photographic techniques and start transforming special moments into truly stunning images.

Maintain Your FocusThe secret to the small bodies and huge performance advantages of Sony A-mount cameras is Translucent Mirror Technology, which simultaneously directs light to the image sensor and AF sensor at all times to realize accelerated, high-precision full-time continuous phase-detection autofocusing.

Professional Class Shooting SpeedsIt's never been easier to capture a game-changing soccer kick or the look of surprise on their face when you're shooting at 7 frames per second in the Tele-zoom Continuous Advance Priority AE mode. By utilizing Full-time Continuous AF you're ensured accurate tracking and clear focusing in every frame. This mode also magnifies the center of the action 1.4x to bring your subjects closer at a clear 8-megapixel resolution.

Tiltable Clear Photo LCDTilt the Clear Photo LCD screen for the flexibility to view almost any kind of scene with clarity. Easily shoot from high perspectives by holding the camera up and tilting the screen down towards yourself. Or try setting the camera on the ground and tilting the screen up — you'll have a clear view perfect for framing your subjects.

Portfolio-Worthy PortraitsNow it's easy to create portraits with a truly professional look. Auto Portrait Framing uses face detection technology and the "rule of thirds" principle to produce optimally trimmed portraits. These sharp, beautifully balanced images feature the same number of pixels as your originals (which are also saved), thanks to By Pixel Super Resolution Technology.

Compose With CreativityEnjoy the point-and-shoot convenience of various automatic features including Superior Auto mode, which detects and analyzes shooting conditions, adjusts camera settings accordingly, and activates advanced functions when necessary to achieve optimal results. 8 Scene Selection modes also optimize image quality for the type of scene you shoot.

Most Recent Reviews

Excellent camera

4/25/2014

These comments are not intended to be very technical/professional but from the viewpoint of a slightly above average user.
1. The relatively small size and weight (compared to the A100 and the A700) were a surpise despite the fact that several reviewers mentioned how compact it was. Carrying anything the size and weight of an A700 gets to be a burden. The difference in weight may not seem much but to someone with arthritis it is a benefit.
I thought about the NEx series and similar from Nikon but I really didn't want to get into changing lens mounts.
2. The convenience of built in movie mode cannot be understated. It was no fun carrying around an A700 and a PS to take movies. While certainly not the best movie camera it is heads and shoulders above my trusty PS and the convenience over-rides any loss in quality.
3. Image quality is at least equal to the A700 in my opinion. I know this is very subjective and highly dependent on non-camera body factors such as lens and subject etc. But for whatever it's worth I think the A37 offers the same quality photos as the A700.
4. There is no doubt the A37 has far more menu choices and modes than the A700 and its generation. The one I found most interesting was the auto panoramic mode. It does work and the stitch quality may not completely please the purist but for most cases it beats the dickens out of manual panorama photography.Besides that I found it to be fairly forgiving since a tripod is not a must have for this to work.
5. Burst mode is obviously significantly faster than the older generation of cameras but this is expected. This will be a major plus when I try to shoot pics of my grandkids.
6. Battery life is not spectacular but from the relatively small battery on the average I get an estimated 350+ shots. I would say not bad at all.

Great deal

Mom who wanted a nice camera

10/31/2012

This camera is perfect after using a $100 camera for the last 5 years. It's easy to use and takes very clear images. Perfect for a mom who wants to take pics of her kids playing outside or inside. I love that it has a function of cropping your original picture and making a second picture. Many times I am finding that I love the cropped picture it takes more than the original I take.

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