Tag Archives: listing agent

So, I am not going to lie, I should be paying attention because I am writing this post while sitting in on a class. Today’s class is a computer class that goes over our local MLS software and how to make CMA’s with the software. However… it’s getting pretty frustrating to watch. It just amazes me, actually, when I see how many real estate agents are completely incompetent with technology in the year 2017. Over half of the agents that are taking this computer class didn’t bring a computer. How are you supposed to learn software if you don’t follow along on your own computer? Prepare for today’s real estate agent rant.

This brings me to my larger gripe in general, is that a lot of real estate agents are dinosaurs when it comes to technology. With the average age of a realtor being around 57 years old, I would say I might understand that some older people aren’t that tech savvy – but let’s be brutally honest here. Computers aren’t a new thing. If you’re 57 years old in 2017, that means you were born in 1960. The first mass produced Apple computers and PCs came out in around the 80s. You’ve had enough time to figure these things out.

If your real estate agent can’t navigate software in order to help you search homes, they are doing a disservice to you. If they can’t properly pull comps from county assessor websites, they are doing a disservice to you. If it takes them 6 hours to figure out how to draft and send in a virtual contract offer – especially with the speed and competitiveness of the Colorado market – They are doing a disservice to you. If your real estate agent is truly the professional that they profess to be, they should be able to competently use the tools of the trade. Back in the day the MLS was actually printed out in a book – but times have changed.

I don’t mean to be a jerk with this post, but I constantly see this through out the real estate industry – the reluctance of many a real estate agent to embrace the rapidly changing technology that has revolutionized real estate (and to be quite honest, puts a lot of real estate agents at risk of becoming irrelevant) So, ask yourself – is my real estate agent tech savvy, or are they a technological dinosaur? Along with the agent’s personality, morality and fiduciary commitment to you, their technical ability should be something that you as a buyer or seller consider heavily in your decision to hire them.

For example, as a seller – what does your real estate agent actually do to market for you? Do they put the property in MLS, stick a couple of flyers in a box outside, and pray? Wouldn’t you rather be more comfortable with a real estate agent that has the ability to create videos, a custom website for your listing, and have all the (professionally taken) photos posted not only on the MLS, but on Instagram, Facebook, Twitter and all the other major social networks?

Anyway, I guess I should stop ranting for the day, but I just think it’s something I have had on my mind for a while.

If you’re looking for a tech savvy Realtor in Colorado, feel free to give me a call.
Caleb