The new trailer for Marvel’s The Avengers has set a new record for the iTunes platform its first 24 hours. You can check out the press release below and we’ve also included the trailer again if you’d like to watch it one more time… or many more times!

Marvel Studios announced today that its new trailer for this summer’s most highly anticipated movie, “Marvel’s The Avengers,” has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new record for the most viewed trailer on iTunes (http://www.apple.com/trailers) and the iTunes Trailers app for iPhone, iPad and iPod touch.

The new trailer, unveiled Wednesday, February 29, exclusively on iTunes, gives fans an exciting look at “Marvel’s The Avengers”—an action adventure of a lifetime—based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

An exciting event movie, packed with action and spectacular special effects, “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss Whedon with the screenplay by Joss Whedon.