7 Steps To Creating A Successful Mobile App For Your Business

January 18, 2016

7 Steps To Creating A Successful Mobile App For Your Business

More companies are finding out the benefits that having a mobile app can offer their firms. Increasing numbers of people use smartphones and tablets on a daily basis. Most of those people are more than likely to use an app than to surf the web.

If you run a business, isn’t it about time you considered getting a mobile app developed? You might not think there’s much point to your company having an app. But, if you’ve got a website, you can justify having an app as well.

So, just how easy (or hard) is it to get an app developed from concept to completion? Today’s blog post will show you how that gets done in just seven simple to follow steps:

1) Think About The Purpose Your App Will Serve

Before you get started, you need to consider what you wish your app to achieve. For instance, do you want it to offer mobile commerce facilities? Will it just be an interactive brochure of your products and services? Or maybe you’d like to create a fun and addictive game for your customers to play?

2) Consider The Platforms Relevant To Your Audience

If you’re a business that sells products for Apple devices, an Android app is pointless. But if you have a wide target market, you may wish to consider all the main players. That means developing an app for iOS, Android, Windows Phone and BlackBerry.

3) Understand The Submission Process

Next, you’ll need to research how to go about submitting an app. Many apps get rejected for various reasons. It makes sense to read the submission guidelines and understand what you can and can’t do. Otherwise, you risk wasting your time, energy and money.

4) Develop An SEO Strategy

There is more to an app than just creating it. You need to market it as well, both on the relevant app “stores” and online. To achieve that goal, it pays to use an SEO agency. They can help you develop a strategy that gets your app to number one in its category.

5) Design An Easy To Use Interface

By and large, an app’s design and layout are down to the individual developer. Some app markets like iOS will offer user interface guidelines. But, for the most part, you have carte blanche on what you can do. Still, that doesn’t mean you should develop something that’s hard to use. The idea is to make the experience an easy and memorable one for your app users.

6) Development: The Nuts And Bolts Of Your App

Now’s the time where you need to sort out the business end of the proceedings. If you’re not au fait with Objective-C or Java, you need to hire a programmer. Yes, this will cost you money. But, it means you can realize your goal of creating an app for your business.

7) App Submission (and the crossing of many fingers)

Last, but not least, you need to submit the finished product for review and approval. If you’ve followed the recommended guidelines, you shouldn’t have any issues.