This is one of the many sultry new images of Megan Fox in her Armani underwear which will greet you when you flick through magazines/drive on the highway/walk through downtown/exist for the foreseeable future. Look! They erased her tattoos. [WWD]

Porn actress Sasha Grey became a face of PETA. She gets naked — naturally — for an ad promoting spaying and neutering of pets. PETA's crack team of semioticians can find a way to naked-lady-ize any topic related to animal well-being. [PopCrunch]

The Martin Scorsese-directed Chanel commercial currently filming in New York (this weekend the production was outside a charming little restaurant called Moto, since then it's been spotted on the subway in Midtown) stars, allegedly, French actor Gaspard Ulliel and Canadian model Ingrid Schram. [FWD]

Turns out women in Brazilian favelas might be making the lace and crochet on your designer goods. Maria Teresa Leal co-ordinates a women's embroidery collective in Rio de Janeiro that takes on piecework assignments from brands like Agent Provocateur and Carlos Miele. The co-operative recently did all the hand-stitching on Lacoste's limited-edition holiday polo shirts — some of which retailed for $7,000. We would feel better about this feel-good story if we had any idea what slice of that price these garment workers received. [CSM]

Heidi Klum and Michael Kors are going to be in a Project Runway-themed video game that launches later this year. Makeup artist Pat McGrath is also involved with a different game, and although details are few, it is described as more of a "simulation" than a game. (Related: the video game market in the U.S. is now twice the size of the market for music.) [WWD]

And, because we all know that yoghurt — with all its fruity, creamy, lo-cal deliciousness! — is catnip for women, it makes perfect sense that Heidi Klum would be in a new commercial for Dannon. [TheLifeFiles]

Zoe Saldana scored an Avon perfume contract. "It means so much to me to be associated with a company that shares my values and believes in empowering women," says 31-year-old Saldana. "And to be paid absolute pots of money." (Okay, we made that last part up.) [People]