Apple Pay

Trustev surveyed 1,000 consumers who owned Apple Pay-compatible iPhones about their Apple Pay habits. (The iPhone 6, iPhone 6 Plus, iPhone 6s, and iPhone 6s Plus support Apple Pay, while older iPhones do not.) It found that about 80% had not used Apple Pay even once. Of the 20% who had, most (56%) only used it about once a week.

I’m in the 56% of the 20% - but that’s not apathy as much as opportunity. Many UK shops (e.g. Sainsburys, Holland & Barrett) still haven’t got contactless tills.

(Almost all of my Tesco purchases happen with Apple Pay but they’re down to a small number per week.)