‘Pumping. Unplugged' was met with a great response in the Press and social media.

Campaign named it their ‘Pick Of The Week’ and Fast Company placed it in their ‘Top 5 Ads Of The Week’ .

“We can talk about how having to pump milk alone is reason enough for Mother’s Day to be a much bigger holiday than Father’s Day. Or how it’s a product category barely mentioned when it comes to innovation or evolving design. But really it’s about tapping into that Janelle Monáe ‘PYNK’ vibe to make a breast-pumping ad people can dance to.”