Not too long ago, I had the opportunity to team up with Studio Harbor here in Durham, NC on some seriously delicious caramels.

With candy developed between a dentist and a James Beard award-winning chef, it’s easy to forget it’s sugar-free. But put those words on the outside package and suddenly people aren’t sure. They want sweets. They want to know they’ll get that zing.

So we gave it to them.

While the work here didn’t make the final cut, it was a fun exploration on what we think “sugar-free” looks like and finding ways to divert that.