Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.

Consulting firm META Group Inc. this week released what it calls its METAspectrum evaluation, covering the CRM consulting services market. The report indicates an expected growth in CRM services of 5 to 6 percent in 2003.