Trending News: Patagonia's Using Their Black Friday Sale To Help the Environment

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Long Story Short

Patagonia, no strangers to putting political causes ahead of business operations, will donate 100% of its black friday proceeds to environmental causes. The estimated contribution is about $2 million.

Long Story

It's getting to be that time of year. If you're single, you're starting to panic (though Thanksgiving may be the perfect time for that). But if you're not single, you're instead panicking over what to get her for Christmas. But while that orange link takes you to some mighty fine ideas, what about Patagonia, purveyors of the infamously there's-no-way-it's-worth-this-much-oh-god-now-that-I'm-wearing-it-yes-it-is outerwear? Because if you do, not only will you absolutely win the holidays, but you'll be doing some good for the environment, too.

"We're just days from Black Friday, one of the biggest consumer shopping days of the year in America," Patagonia CEO Rose Marcario said in a statement. "And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal every year)."

Patagonia will donate 100% of their black friday sales (an estimated $2 million) to environmental groups, mostly to small, grassroots organizations. The company plans to funnel the money through One Percent For The Planet in order to reach the smaller orgs.

"These are small groups, often underfunded and under the radar, who work on the front lines," Marcario said. "The support we can give is more important now than ever."

Patagonia's black friday deals were already on our radar, and as of now these are the best we've seen:

Up to 50% off select styles + an extra 15% off with code TRAILS16 (expires 11/30)

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Ask The Big Question

How much of this is branding and how much is genuine concern for the environment?

Drop This Fact

To date, One Percent For The Planet has funnelled $100 million back to environmental causes from participating companies.

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