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Activision had merged in July 2008 with some company called Vivendi Games. At the beginning, this company was called Universal Interactive Studios. And at an unknown date, the company has signed a contract with Naughty Dog, the studio which has sold the rights to his franchise before it's even created. The first game from this franchise would become Crash Bandicoot.

But during the development of the game, one of the reasons why this game was coming out exclusively on PlayStation, it's because Naughty Dog wanted to create a mascot for Sony in the video game industry, while Universal owns the rights to the character.

After Naughty Dog has done with the franchise and Crash Bash was released, the deal between Sony and Universal was broken and Crash became multiplatform, making him the mascot for Universal, not Sony.

It's legally true, but in our opinion, NO! Crash Bandicoot is the mascot of Sony and its PlayStation range as Naughty Dog had expected ! If Naughty Dog has created Crash, it's Sony who guided him to his audience.

I think though Sony would be a better home for Crash that Activision. Sony has a much more ingenious marketing team and much more talented development studios. We mean, think about it. If Crash Bandicoot belongs to Sony, the next games will probably be produced by Mark Cerny, the producer of the original trilogy, and Naughty Dog will probably participate as creative consultant, while creating new games as they usually do.

We saw several petitions and operations conducted by other parts of the fanbase, which consists in pushing Activision to create new projects on the franchise. We don't believe it, and this is for good reasons. Activision Don't Care ! This is a company run by soulless executives thinking of nothing else than profit. They don't need to bring back Crash. Games like Call of Duty or Skylanders are enough for them to make a lot of money. Everything you say to them about Crash, it's like talking to a wall.

So, my dear friends, listen to us. We want that Crash Bandicoot come back, and you too. If you really want, try another way. I suggest to put pressure on Sony, not Activision !

The goal is simple : Convince Sony to see than Crash deserves a prominent place in the PlayStation family, and encourage them to buy the franchise.

We will invade social networks around Sony. Post on Facebook, tweet with the hashtag (#sonybringbackcrash), talk about it to your friends even in the real world.