Paula
Mr. Christie
English II CP
April 2, 2012
Jean ToomerJean Toomer was born as Nathan Eugene Pinchback Toomer on December 26, 1884 in Washington, D.C. His father was a wealthy farmer, who was originally born into slavery in Georgia. Nina Pinchback was also of mixed descent. Jean's father abandoned his family when he son was an infant, so he and his mother lived with her parents. As a child in Washington, Toomer attended all-black schools. After his mother remarried, they moved to New Rochelle, New York, and he attended an all-white school. After his mother's death, Jean returned to Washington to live with his grandparents. He graduated from an academic black high school. By his early adult years, he refused to be segregated and wanted to be identified only as an American.

Between 1914 and 1917 Jean Toomer attended the University of Wisconsin, the Massachusetts College of Agriculture, the American College of Physical Training in Chicago, the University of Chicago, New York University, and the City College of New York. He majored in agriculture, fitness, biology, sociology, and history but he never completed a degree.

After leaving college, Jean published some short stories and continued writing after World War I. In 1923, Toomer returned to New York where he became friends with Waldo Frank, who became his mentor and editor on his novel Cane. In 1923, he published the novel Cane, in which he used material inspired by his time in Georgia. Below is an excerpt from his novel, Cane. “whisper of yellow globes

gleaming on lamp posts that sway
like bootleg licker drinkers in the fog

and let your breath be moist against me
like bright beads on yellow globes

telephone the power-house
that the main wires are insulate

(her words play up and down
dewy corridors of billboards)

then with your tongue remove the tape
and press your lips to mine
till they are incandescent”
ReadingWoman.com states, “Cane is one of the works of fiction...

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The first excerpt that really stood out to me was that of Fern. I found it interesting and sort of sad how mysterious how she was. You could tell that there was a lot to her that never expelled from her outward appearance. Even those who knew her knew nothing that went on in her mind. She would often stare off, seemingly in a longing way, as if she were looking into an abyss. It seemed that men understood her the least, however. They would spend a massive amount of time trying to please her and give her what they thought she needed. Men would try to reach in to her heart by doing whatever they could, but in the end got nowhere.
The other I thought showed a good example of disconnection was Carma. It was about a woman who was married to a man who was part of a gang. He heard that Carma was being unfaithful to him, when he confronted her she ran out into a field of cane shortly after an argument. Bane hears a gunshot and gathers the neighbors to find her. When one stumbles over her and they bring her to a sofa and find out that she was not wounded, Bane gets angry for getting fooled. He then slashes the man nearest to him with a knife. After this Bane is sent to...

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...Tagline/ Slogan
A Lee is you; A Lee Dont Lie; Own the moment
USP
A company which has rich heritage, Innovative designs and socially responsible organization.
STP
Segment
Men and Women who want to wear stylish and innovative jeans at an affordable price.
Target Group
Young urban men and women from the upper middle class
Positioning
A stylish brand with a sporty look with an American imaginery to the brand.
SWOT Analysis
Strength
1. The brand has over 100 stores all over the world and employs over 500 people in the USA.
2. The brand has been known as one of the top jeans producers all over the world.
3. The brand is known for its innovation through out the century and known for inventing the zipper fly jeans.
4. Lee was one of the first jeans brand to start advertising through television and has continued extensive advertising throughout.
5. The brand spends huge money on advertising campaign and brand awareness.
6. The brand is very socially responsible launching the “World Denim Day” where the brand invites companies and workers to wear Lee denim in return for a contribution for 5 dollars and contributes that money for the breast cancer fund.
7. The Lee Jeans today is manufactured by Arvind Mills limited, where the brand gains a lot of cost advantage with its competition as the raw materials are cheap in India.
Weakness
1.The...

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FOR 360/560
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to a diverse workforce?
Yes, I believe consumers will buy Levi products because of the company's dedication to a
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