Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

LexisNexis Launches New Forms Collection

LexisNexis U.S., a provider of information and services solutions, has announced it is offering a new online forms collection for Ohio law featuring more than 10,000 litigation and transactional forms. Drawn from LexisNexis Ohio law publications, LexisNexis Ohio Online Forms is designed to help Ohio attorneys locate, modify and save forms, and pinpoint cases, statutes, and rules. The forms can be located through a keyword search or by reviewing the forms from the table of contents. The collection includes HotDocs-enabled forms, which allow official forms to be completed by moving from field to field. Also, forms are formatted and ready to use with any word processing program.