PANDORA JEWELRY & Radio city rockettes winter 2017 partnership

Concepting, Art Direction, Design

Pandora Jewelry and the Radio City Rockettes partnered up for the 2017 holiday season. I was the lead Art Director on the campaign and was involved in all stages of every deliverable. We concepted and created images and GIFs that were used in various campaign collateral, along with videos of the Rockettes that were used for social. In addition, we created a Pandora Jewelry pop-up shop in Radio City Music Hall while the Christmas Spectacular Starring the Radio City Rockettes show was running.

The Pandora Jewelry activation at Radio City Music Hall that was live from November - December 2017. We created a theme and worked with a vendor to bring it to life. The experience was interactive, with a GIF booth that projected above the pop-up.