Average length of video advertisements on the internet

IELTS Academic Writing Task 1 with answer.

The table shows the average length of video advertisements on the internet and the average length of time viewers spend watching them.

Summarize the information by selecting and reporting the main features, and make comparisons where relevant.

You should write at least 150 words.

Average online video ad length and time viewed

Sample Answer:The given table data presents information about the average online advertisement video length and the time spent by viewers on them. Overall, average online advertisement videos are 22.4 seconds long and viewers watched them for an average 10.7 seconds.

As is given in the table data, there are total ten types of advertisement video available online and among them public service type ad video has the highest duration (45.8) seconds. Automotive, financial services, entertainment and other retail videos have an average 20-28 second length. Other video ad types including clothing, pharmaceuticals, consumer electronics, home furnishing and travel have less than 20 second length. Overall online viewers watch 10.7 seconds of such videos and among them ratio of watching public service, financial services, travel and automotive type videos are higher (over 10 seconds). The average viewing length by online users of consumer electronics, clothing and other retail is less than 10 second. In terms of original video ad length versus the viewing time by the online users is highest for financial services (average video length 20.5 seconds while the average viewing length is 16.3 seconds).