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Carula – eCommerce

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I developed several look & feel enhancements for this e-commerce site. I improved the different states of products (available, out of stock, limited stock, promo, discounts …) making them easier to identify. The process consisted of simplifying graphic elements and prioritizing colors.

I took care of the user experience in the purchase process from any electronic device, rearranging certain visual elements. A persistent interface is fundamental to prevent confusion and to decrease dropout rate.

The text messages are really important to clarify the purchase process. That is why I corrected the wording for some of these messages.

And finally, new icons and graphic elements were developed, keeping the same look & feel.