Founded by Madonna and Simeon Ononobi, the latter also the founder of SimplePay, alongside Suraj Supekar, Thank U Cash is a multi-merchant rewards platform with analytics for merchant growth.

The startup – which is part of the second Google Launchpad Africa programme – has developed a platform that enables merchants to offer cash back to encourage loyalty from customers. Customers can pay with cash or card, offline or online, and receive cash back and save as much as 50 per cent each time they spend.

“Madonna, Simeon, and Suraj bring a combined 60 years of experience in technology, product, and marketing. They are repeat entrepreneurs, and have worked together on two projects prior to Thank U Cash. We are proud to partner with them as they help small businesses across the continent become more productive,” said Kola Aina, founding partner of Ventures Platform.

You can read Disrupt Africa’s interview with Kola Aina, part of our “Meet the Investor” series, here.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.