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December 4, 2012

Verizon wants patent for plan to spy on you in your living room

CBS DC - Verizon has filed a patent for targeting ads that collect information from infrared cameras and microphones that can detect the amount of people and types of conversations happening in customers’ living rooms.

The set-top box technology is not the first of its kind – Comcast patented similar monitoring technology in 2008 that recommended content to users based on people it recognized in the room. Google TV also proposed a patent that would use video and audio recorders to figure out exactly how many people in a room were watching its broadcast.

FierceCable first publicized the Verizon patent that gives examples of the DVR’s acute sensitivity in customers’ living rooms: argument sounds prompt ads for marriage counseling, and sounds of “cuddling” prompt ads for contraceptives.

“If detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words,” Verizon states in the patent application.

The patent goes on to say that the sensors would also be able to determine if a viewer is exercising, eating, laughing, singing, or playing a musical instrument, and target ads to viewers based on their mood. It also could use sensors to determine what type of pets or inanimate objects are in the room. The system can also “dynamically adjust parental control features” if it detects that young children are present in the room.

SAY IT AGAIN, SAM

PLAY IT AGAIN, SAM

Your editor has been a musician for many decades. He started the first band his Quaker school ever had and played drums with bands up until 1980 when he switched to stride piano. He had his own band until the mid-1990s and has played with the New Sunshine Jazz Band, Hill City Jazz Band, Not So Modern Jazz Band and the Phoenix Jazz Band.

ABOUT THE EDITOR

The Review is edited by Sam Smith, who covered Washington under nine presidents, has edited the Progressive Review for 49 years, wrote four books, been published in five anthologies, helped to start six organizations (including the DC Humanities Council, the national Green Party and the DC Statehood Party), was a plaintiff in three successful class action suits, served as a Coast Guard officer, and played in jazz bands for four decades.MORE