Upfront on the homepage of her website, Rebecca Twitchell describes her company, Half Full LLC, and her better customer:
half full believes that if you combine the right attitude, an effective process and an inspiring environment, you can create and accomplish any goals you have set

Developing Your Positioning Marketing Strategy
“Knowledge is of no value unless you put it into practice.” - Anton Chekhov
Developing a position marketing strategy is determining exactly what “positioning” is and why it is important. According to Wikipedia,

It’s the season to be thankful, and as a small business owner, I bet one thing you’re thankful for this year is your customers. After all, without them, you couldn’t make a profit, grow your business or achieve your dreams of independence and freedom. But do you let your

“I have the best customers in the world so it’s tough to pick favorites!” gushed Trish Moynihan, owner of the Big Frog franchise in Cumming, Georgia.
Big Frog began as a custom t-shirt shop in Tampa, Florida. But with new printing technology, the company takes the concept of

Understanding How YOUR Customer Thinks
Understanding customers is so important that large corporations spend millions of dollars annually on market research to gain this knowledge. Although formal research is important, a small business can usually avoid this expense. Typically, the owner or

This week, we’re taking a look into the future of marketing at the FutureM Conference in Boston, Massachusetts. What’s FutureM? It’s five days of planning, debating, and celebrating the future of marketing, and is an event that brings together some seriously innovative minds

Megan is an artisan soap maker with a nose for appealing scents. Rob is a resin and acrylic mold master with a meticulous eye to detail. Both want to bring fun and humor to a cynical world.
So Rob started making molds from real-life items like World War II hand grenades, and Megan filled these

Are You Providing What Your Customers Want?
“You can have the best product or service in the world, but if people don’t buy - it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” -