Content marketing strategies are about getting the right information to the right people at the right time. Recent studies have shown that the majority of readers only get through about 60% of a piece of content.
It’s essential to have effective content in place that addresses what the audience wants. The trick is getting people to actually read your content. Consumers are spending more time researching before they make purchases, and brands can use content to provide the answers.
What … [Read more...]

The content marketing industry is one of the most dynamic industries on the internet. Just like SEO, content marketing tactics are constantly changing.
You’ll wake up one morning and discover that what worked the previous day isn’t effective again, and you have to move on.
As a serious content marketer, you always need to stay current and know where the industry is headed. Otherwise, you won’t know what’s happening and how to adjust your own tactics for more growth.
Sure, you might … [Read more...]

If you’re a small business owner trying to implement a marketing strategy in 2017, you’ve probably noticed that things can get a bit...chaotic.
Your small business is doing the best it can. But every time you seem to catch up to the latest techniques and methods, it seems like two more features pop up that change the industry all over again.
Let’s get one thing straight: social media is changing every day and shows no signs of slowing down anytime soon. There will always be new tools … [Read more...]

How well your strategies work at connecting your content with the people you're targeting depends on your ability to amaze your audience with resource-rich content marketing.
Look, there's an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company. Your content marketing helps with anything from brand reputation to sales and everything in between.
On top of that, you can't help but wonder if … [Read more...]

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