The Ultimate Guide to Permalink SEO: How to Rank Higher With Proven URL Tactics

Introduction:

I read this post from Neil Patel, from start to finish in one sitting. There’s some great information here and as usual, it’s presented in an easy to understand format by the master of SEO, Neil Patel.

It’s no secret that it can take a long time to rank on the first page of Google.

And with each passing year, it seems like there are more elements than ever for webmasters to consider in the neverending climb to the front page.

But with all the changing and updating, there are some elements of SEO that you can rely on to always help you improve your rank on a results page.

One such element is the permalink.

There’s a good chance that even if you don’t know what a permalink is, you’ve been taught a few of the best practices already.

This part of your site and how it contributes to your SEO cannot be understated, and it’s worth your time to dig a little deeper into how you can use them effectively.

So in this post, I want to provide a guide that helps you establish permalinks that will act as a cornerstone of your content for years to come.

And to kick things off, I want to show you what a permalink is and why you should start optimizing them immediately.

How permalinks affect SEO

Permalinks are the full URL that users and search engines see when navigating through your site.

As the name suggests, permalinks are permanent even if you update the content on the page.

You can think of it like you would your physical address.

You have a number, street name, city, state, and zip code in that case.

Unless you move down the street, your address will stay the same forever.

The same sort of principle applies to a permalink, but in this case, you’re talking about your website.

It has a distinct set of parts that tells a web browser which page to navigate to and display on your screen.