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Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services.

We’d like to share a few data and big data reading resources of interest to the group. Hopefully you find something useful here. If you have a favorite resource please do consider sharing it in the comments… enjoy!

We wanted to share some useful weekend reading tips. The following are just a few of the fine, free educational resources of interest to developers, technologists, data scientists and other link minded professionals. Enjoy…

Are you running Windows 10 yet? According to Microsoft Windows 10 is familiar and easy to use, with lots of similarities to Windows 7 including the Start menu. It starts up and resumes fast, has more built-in security to help keep you safe, and is designed to work with software and hardware you already have. So if you happen to be planning an upgrade, here’s a tip for a resource that could help you a little.

Celltick, a global leader in home screen marketing have shared a wealth of behavioral data for their latest report entitled, “Global trends in Android use 2015.” Among the key findings: the vast majority of smartphones in Asia (71 percent) and the Middle East and Africa continue to be configured with English. Facebook might be ubiquitous, but Facebook Messenger is only popular on low-end phones; amongst the higher-end handsets, Skype is the most common application installed.

Here’s a handy dataviz resource – Marketer’s Guide to Infographics — There is a reason why Instagram and Pinterest are two of the fastest growing social networks — visuals still work. Infographics make points visually while also being portable and easily share

From Expedia, a fun way to kick off the summer road trip season. Data from this year’s effort indicated that “The Texter” generates the most fury among pre-established categories of American drivers, earning scorn of 26 percent of 1,000 respondents. Rounding out the top five, “The Tailgater” (13 percent) ranked second, narrowly edging out “The Left Lane Hog” (12 percent), “The Crawler” (10 percent), and one of my least favorites “The Multitasker (7 percent).

Some new research on trends in mobility… According to Forrester, there will be one billion smartphone consumers by 2016, with 257 million smartphones and 126 million tablets in the U.S. alone. Businesses will implement the following five trends in response to this mobile movement, transforming how we experience shopping, business collaboration, travel and marketing.