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Exploratory study on gender differences in service perception.

Author

Ong, Geok San.

Teo, Bee Koon.

Toh, Han Leng.

Date of Issue

2000

School

College of Business (Nanyang Business School)

Abstract

This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.