Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

November 04th 2015:Facebook, Etc. and Your Business: Beyond Friending

The buzz: Verb: To friend. Over 1BN of us use Facebook and other social media mainly for personal communication. Many businesses see sales gold here, too. But their ‘pixels-vs-people’ approach isn’t working so well. How can B2C and B2B companies market effectively to FB and other social platforms – and what is the potential payoff? It's time to learn how to master authentic social engagement to capture the exciting possibilities for your company.The experts speak. Yvette Lui, Facebook: “It always seems impossible until it’s done” (Nelson Mandela). Jamie Tedford, Brand Networks: “Here’s to the

Tune in

Featured Guests

Yvette Lui

Yvette Lui is the Director of Global Data and Audience Partnerships at Facebook, leading a group that builds partnerships around audience solutions. Yvette and team work with third parties to deliver personalized marketing at scale that drive business outcomes for omnichannel marketers. Prior to this role, Yvette led Facebook’s North America Mid-Market Sales team, and before that she spent six years at Google leading Agency Development, Strategic Partnerships for Google Checkout, and Social Media Advertising Sales. Yvette serves on the Executive Committee of the DMA Board of Directors, and was named a Marketing EDGE Rising Star in 2014. She holds a bachelor’s degree in business administratio

Jamie Tedford

Jamie Tedford is the Founder and CEO of Brand Networks, which he bootstrapped until 2012 when he sold a minority share to leading private equity firm AEA Investors for $68 Million. The company powers upwards of $500M in advertising spend for half of the Fortune 100 and 17 of AdAge’s 25 Most Advertised Brands. The Brand Networks Platform is the world’s first cloud-based marketing software with a relevance engine at its core, designed to help marketers deliver native content and programmatic advertising seamlessly across leading social platforms including Facebook, Twitter, LinkedIn, Instagram and Pinterest. Previously, Jamie was SVP, Marketing and Media Innovation at Arnold, Havas’ leading gl

Hari Ashvini

As Senior Director of Corporate Business Development at SAP, Hari Ashvini leads engagements with emerging partners such as Facebook, Twitter, Uber, Tencent, Silicon Valley tech startups and many more global companies. Hari has been with SAP for over 12 years, in a variety of roles in development, technology evangelism and business development. He has also held senior positions at Hyperion, Oracle and TopTier (acquired by SAP). His passions are bleeding edge technologies, global travel and badminton. Hari has a Bachelor’s degree in Electronics and Communication from Bharathiar University in India. While studying for his MBA with Universidad Internacional de las Americas in Costa Rica, he dr