This is pretty weird. Malm is a line of IKEA bedroom furniture. Hot Malm is a website that presents the furniture pieces in the exact style of a porn aggregator. Oh, you’ve never been to a porn video index on the internet? I’ll pretend to believe you, if you pretend to take my word for it that they look like this, except the focus is normally not the bedroom furniture. Yes, there are links that will take you to videos, webcams, and instructions. The site is a side project dreamed up by a few friends at an ad agency, and is not an official IKEA site, although the products shown are linked to the IKEA online catalog. You can read more about it at Adweek. -via b3ta

This reminds me of the now-defunct 'furnitureporn' website, which went a little further than 'Hot Malm' does, in that it had pictorial sets mimicking cheezy 1970s porn shoots using furniture in place of people ("Hot Louis XIV action!"). Someone with sufficient interest could probably turn it up in the Internet Archive site.