Viewpoint: Social media marketing provides reach, interaction

May 30, 2017

By: Glenn Ebersole

Reading Eagle Business Weekly - Social media marketing is one of the most powerful
tools for businesses to achieve their marketing goals and objectives.

Improved brand loyalty: Texas Tech studied brand loyalty and found that brands that
engage on social media channels enjoy higher loyalty from their customers. Its report
indicated that "companies should take advantage of the tools social media gives them
when it comes to connecting with their audience." Another study by Convince & Convert
found that 53 percent of Americans who follow brands in social media are more loyal
to those brands.