Top

Welcome to BlogNotions' Sustainability Blog

The BlogNotions Sustainability delivers a diverse series of perspectives provided by thought leaders in the areas of sustainability,renewable energy, the environment and related topics. Presented by NetLine, this forum delivers compelling updates on the latest trends, directions, and technologies being used to address today.

On Tuesday, I was working with a dozen socialpreneurs at Seed Spot, a Phoenix-based incubator for cause-driven organizations. I took the group through these 10 quick questions to help them get their brand stories straight. The first two questions always throw them. How about you? What do you do better than anyone else? Who cares? […]

Want to be more persuasive? Tell stories. Just like Melati and Isabel did to save their island of Bali from plastic pollution. I’ve outlined the universal structure to story found in their TEDTalk presentation below. It’s important to note that these two young warriors did not specifically follow the Story Cycle process, (they don’t even know about […]

I was in Washington D.C. on Nov. 2 and 3 hosting a Business of Story mastermind class for the American Marketing Association. Nine of their member brands were in attendance to get their brand stories straight, and they all had the same challenge. Their brand storytelling was focused on what they make versus what they make happen. Do […]

When I was a kid growing up North of Seattle, my dad would take us downtown to Recreational Equipment, Inc. (REI). This was in the 1970’s, and REI was nothing more than a store in a dank basement with outdoor wear stacked in piles on folding tables. I remember an overhead water pipe leaking on […]

I had my own ad agency for 20 years. We did some great work for brands from small Phoenix-based companies to behemoths like Coca-Cola. But, to be honest, I didn’t much enjoy my company for the past five years. It had taken on a life of its own, primarily because I didn’t personally own our […]

Starting this winter and continuing for the next four years, the National Grid is planning to offer financial rewards to the UK’s heaviest energy users in return for cutting their consumption at peak times. This latest attempt to fight the electricity capacity crunch will see companies paid £10,000 for every megawatt they commit to sacrificing […]

“In some cases, companies have substantially accelerated and broadened their sustainability efforts. These companies are providing real leadership and demonstrating that sustainability isn’t a luxury, but rather an essential strategy for building long-term shareholder value.” In a new research tracking the progress of more than 600 corporations worldwide on broad ranging sustainability […]

(The following article originally ran in Sustainable Brands news) Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about […]

In 1996, landfill tax was introduced at a rate of £8 per tonne to encourage councils and businesses to develop more robust recycling programmes. The tariff has been on an upward trend ever since and from the 1st April it rose from £72 to £80 per tonne. It should come as no surprise therefore that […]

The World Health Organization reports that in 2012 around 7 million people died – one in eight of total global deaths – as a result of air pollution exposure. This finding more than doubles previous estimates and confirms that air pollution is now the world’s largest single environmental health risk. Reducing air pollution could save […]