by Jim Sterne Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent...

By Matt Gershoff In this post we are going to introduce an optimization approach from artificial intelligence: Reinforcement Learning (RL). Hopefully we will convince you that it is both a powerful conceptual framework to organize how to think about digital...

Philosophically, intellectually—in every way—human society is unprepared for the rise of artificial intelligence. Heretofore, the technological advance that most altered the course of modern history was the invention of the printing press in the 15th century,...

Jim Sterne is the author of Artificial Intelligence for Marketing: Practical Applications, a straightforward, non-technical guide that presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. His thirty-five years...

By now, many people have heard of the impending “fourth industrial revolution,” and there’s more than a little trepidation surrounding the subject. Just as mechanization and the steam engine changed the landscape of manufacturing, the arrival of interconnected machine...