Mayor Bloomberg Unveils NYC Life Channel's New Lineup

Mayor Michael R. Bloomberg and NYC Media President and General Manager Katherine Oliver today unveiled the new television line-up on NYC life (Channel 25), the flagship station of NYC Media, the official TV, radio and online network of the City of New York. The new primetime line-up, which premieres on Monday, May 10, features nightly themes covering an array of topics, including City history, arts and culture, small businesses, children and teenagers, food and restaurants, music, LGBT culture, and others. The expanded lineup is the result of a cost-saving strategy to air original and encore programs that capitalize on resources of other networks and independent producers. If NYC Media were to pay for the use of the shows, the estimated cost would be $4 million. Joining the Mayor and Katherine Oliver for the announcement, which took place at the Times Square Visitor's Center, were Deputy Mayor for Economic Development Robert C. Lieber, NYC Media Chief Operating Officer Todd Asher, and the hosts, producers, and partners of NYC life's programs.

"It's NYC Media's mission to provide New Yorkers with new, entertaining and informative programming, and with the launch of 15 new series, we're taking it to a new level," said Mayor Bloomberg. "We challenged Katherine Oliver and NYC Media to come up with fresh, interesting shows for NYC life, and to do it without adding costs to taxpayers. By joining with independent producers and networks, we've created a cost-effective model for City television that brings high quality programs to New Yorkers. There's going to be something for everyone on the new NYC life."The primetime line-up on NYC life (Channel 25) is spread across theme nights airing throughout the week: Arts, Culture and Special Presentations on Mondays; NYC History on Tuesdays; Inside Out New York on Wednesdays; All about Food on Thursdays; Entertainment on Fridays; Kids, Local, Music, and Travel on weekends.

The 15 new shows are:

TUESDAY - NYC History

9:00 PM: HISTORY presents City-centric documentaries that cover everything from Modern Marvels of architecture, like the Chrysler Building and the George Washington Bridge, to Sandhogs, about the hard-working men who build the tunnels under New York City.

WEDNESDAY - Inside Out NY9:00 PM: Bronx Flavor with Baron Ambrosia chronicles the Baron's mission to unveil the cultural diversity of the Bronx and its cuisine. Each episode includes a comedic plot, interviews with restaurant owners and background information about the food's history and culture.

9:30 PM: New York Originals, with host Jamie McDonald, explores classic one-of-a-kind shops and mom-and-pop businesses that have stood the test of time.

11:30 PM: Gotham Girls Roller Derby showcases competitions featuring New York City's only women's roller derby league. The skater-operated, not-for-profit league is comprised of strong, diverse, and independent women from throughout the City.

THURSDAY - All About Food9:30 PM: Table for Two Steves... Steve Schirripa's Hungry is a guided tour by the actor/foodie to his favorite iconic restaurants to learn about Italian cuisine while preparing the chef's signature meal. Steve invites people off the street to share their Italian cuisine experiences and dine with him. In the same half hour, Beyond the Dish with Stephen Fried features some of the most renowned chefs in New York City. Food loving, Vespa-cruising host Fried takes viewers behind the scenes of the chef's dish and their kitchen and to the markets where they shop for ingredients.