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Unique imaging technology for a Hollywood Cinema Experience

Our Hollywood Cinema Experience, or HCX, picture processor is now inside our new UHD Blu-ray Players. Our years of picture know-how & collaboration with Hollywood studios*, are captured in this chip to deliver precise colour and picture definition.

* Supervised by Panasonic Hollywood Laboratory.

Stunning Colour & Detail

4K High-Precision Chroma Processor

Technology from Panasonic Hollywood Laboratory, the base for Blu-ray Disc Research & Development, are applied to our unique 4K High Precision Chroma Processing. 4K image colour signals (4:2:0) are interpolated into 4K (4:4:4) by a multi-tap chroma process, for natural texture and depth.

Vibrant images even in a bright room

HDR Adjustment for Various Viewing Conditions

Users can activate the Optimum HDR Processing function to forcibly raise the brightness of low-brightness areas.
Crisp, clear images with vibrant colors are produced even in brightly lit rooms.

Reproduces dazzling images even on a TV without HDR

HDR to SDR Conversion

Unique optimised tone re-mapping technology for Ultra HD Blu-ray to Standard Dynamic Range conversion which maximises the features of 4K content and delivers a better experience than Blu-ray on a SDR TV.

Experiencing studio
master sound quality

High-Resolution Audio Playback

This model is designed for high-resolution audio
reproduction. In addition to the conventional
WAV/FLAC/MP3/AAC/WMA/AIFF formats, DSD
(5.6 MHz/2.8 MHz) and ALAC music files can be
reproduced. Simply connect to your home audio
system to enjoy music sources equivalent to studio
master sound quality.

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