Gartner Research

Scaling Digital Commerce Into a Digital Platform Business

Published: 26 January 2018

ID: G00341676

Analyst(s):
Jason Daigler,
Christina Klock,
Sandy Shen,
Mike Lowndes

Summary

Digital commerce is a flagship example of digital business that has existed for over a decade. Application leaders for digital commerce can lead their organizations' digital initiatives and drive new business and revenue by scaling digital commerce into digital platform businesses.

Table Of Contents

Key Challenges

Introduction

Analysis

Help Your Business to Design and Enable New Products by Evolving Your Role

Educate Executives and Business Leaders by Outlining the Benefits of Creating a Platform Business