SEO rank, marketing strategy, and Google Indexing, oh my! These topics can frighten a small business owner due to their lack of understanding and knowledge of how beneficial SEO ranking is in this new world we live in. We no longer rely on the newspaper, billboards and just a 30 second ad on tv to get our product or service to the world. We have Google! This promiscuous search engine has become one of the “largest billboards” the world has to offer. Any business now with solid SEO can be found from a local search on Google. According to marketing automation provider, Emma, local search queries account for 35 percent of all search traffic.

What does this mean? It means building your local SEO rank with Google is probably one of the most important factors to have a strong local digital marketing strategy. We’ve taken the time, done our research, and compiled a few factors we believe is key to the start of your skillset in local SEO solutions. [Read more…]

What is SEO?

SEO is the process of optimizing both the website and webpages to get free, organic traffic from search engines like Google.

The Basics of Search Engines

Think of Google as a giant filing system with billions of books, on billions of different shelves. Google is like the librarian who helps you find the books on the shelves that are specific to the topic you are looking at. However, Google is bias. They are not random books, they are the most relevant books to the librarian’s knowledge (Google) first. [Read more…]

Whether you’re working on a new business idea and trying to get it off the ground, working side-by-side with your loved one, or juggling your job and home all while starting your new business, time management is the most important step to success in every area. Take it from me, You HAVE to protect your personal or relaxing time, but you also have to dedicate to each area of your life, or you will not succeed. You only have so much time in a day and must accomplish something for your business each day. Here are a few things that help me out.