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NetsDaily editor says Prokhorov's feelings toward US have been shaped by reception by Nets fans, ignores his own role as chief cheerleader

Those close to Mikhail Prokhorov say his feelings toward the United States have evolved, shaped, in part, by his experience as the Nets owner. When he purchased the team he didn't know what to expect. Would there be suspicions? a Cold War hangover?
But they say he was pleasantly surprised by reaction he got from NBA owners and particularly Nets fans. As one said, he found it all quite endearing. Now are we starting to see the product of that in his foreign policy pronouncements as he runs for Russian president? Seems so. On Tuesday he told an English language television outlet that it's time for Russia to embrace the West.

(Emphasis added)

Particularly Nets fans? The Nets fan who's led the embrace of Prokhorov is the author of that post, site editor "Net Income," aka Bob Windrem.

Prokhorov had invited anyone who couldn’t manage the rasp in the middle of “Mikhail” to call him Mike, but on NetsDaily, the premier Nets fan Web site, he quickly emerged as “Proky.” Proky was the sweet sound of salvation. The Web site editor (a 65-year-old New York-based television producer anxious to keep his old- and new-media identities separate) coined a phrase for the euphoria coursing through reader comments: the Prokhorov Effect.

Why does he want to keep his identities separate? Because he shoots from the hip and makes claims--and gets nasty--that he wouldn't do as "Bob Windrem."