Category: Alternative Traffic Sources

adMarketplace Review:

This adMarketplace review is based on test that lasted just over 30 days beginning around June 18th, 2012 when I was first contacted by an adMarketplace representative. I informed my new rep that I’ve been contacted by many “alternative traffic source” companies and what my CPA target was. He assured me that it was possible to reach our desired CPA.

I was instructed to run a 30 day minimum test in which the first 15 days would be for data collection purposes and the last 15 days would be for making tweaks to reach target CPA. During the first 15 days of testing, our internal reporting showed that 83% of traffic coming from the adMarketPlace network bounced with duplicate clicks from the same IP addresses being evident in our reporting.