StorePal is a new mobile app from BrandLoyalty that replaces ‘mystery shoppers’ with on-the-spot digital intelligence. It’s designed to let retailers immediately evaluate the impact of their loyalty programmes, enabling them to identify underperforming stores during the programme itself and to rectify any problems immediately. Hearts & Wallets explores StorePal in detail.

BrandLoyalty is part of LoyaltyOne, an ADS company.The main LoyaltyOne banners are AIR MILES, BrandLoyalty, Precima, IceMobile and Colloquy. Together, we are the global leader in data-driven loyalty solutions.