“What should I blog about?” It’s probably the most common question I hear from clients.
You know that blogging can be an important way to improve the value of your website. You’ve know that Google will look at your website more favourably if you continually add unique, high-quality content to it. And yet ... when it comes time to write that content and to figure out what to say ... you freeze! Writing can be tough!

Early last year, I listened to a pod cast by Paul Castain (Uncle Paulie) of Your Sales Playbook. I'm paraphrasing, so Paul, if you're out there reading, please let me know if I got this quote right. He said "People want to check you out online - safely and anonymously." His comment has resonated with me ever since and often makes me ponder ... What will people find if they Google me? and what do I want them to find out about me?

I must say, I'm very surprised at the number of our clients who've recently asked us about Search Engine Optimization (SEO). I'm happy to report we've already done most of the SEO work for you by giving you: clean code, meta keywords, page descriptions, great site structure, proper headings, well-written slugs (a word that never fails to makes me think of slime.) and more. This only leaves a couple of things in your hands - link development (read more in our recent Adedia blog) and personalized, "regular" content updates.