Look! Apple just released a new product during the Super Bowl. Actually, it’s a new product for App Store developers – short “AppStore.com” vanity URLs. The domain made a grand public appearance at the end of the ad for the new Star Trek movie, which pointed viewers to Appstore.com/StarTrekApp instead of, perhaps, Facebook.com/StarTrekMovie or the movie’s homepage, which is the kind of link that usually gets this prime spot in TV advertising.