What Should Brokers Be Doing in 2012?

By Jeremy Conway of RECON Intelligence Services

It is not too late you know. Remember that the first draft of your 2012 “To Do” list was created in the hustle and bustle of the year-end business cycle and the chaos of the holiday season. Before we slip out of the first quarter there is still time to take another look at the reality of the day and make a few adjustments. This piece has been created to give you some ideas.

First of all, remember that 2012 is a presidential election year. Regardless of your politics and philosophical perspective the fact is that somehow, magically, economies tend to get better around this event. There have been no small number of positive turns over the past sixty days. Unemployment rates are down and the Dow Jones really, really wants to blow past 13,000. The real estate marketplace is showing excellent growth and, for the first time in years, the media is beginning to report the “top ten places where housing values are going up.” Consumer spending is up (albeit on credit) and overall attitudes are looking quite positive.

No one is suggesting that Americans should declare Friday to be a national party day but, overall, there is clearly a positive feeling in the air. For an industry that has been peering out of bunker slots for the past few years this must be taken as a positive sign and that, in turn, calls for a positive response.