Alicia Yoon Of Peach & Lily Shares Her A.M. And P.M. Routines

At the helm of her own e-commerce beauty brand, Peach & Lily, Alicia Yoon has had the unique opportunity to dig down deep when it comes to putting our best faces forward. From her roots in Korea struggling with eczema, to her current role as the bright-eyed leader of what is now a world-renowned brand, Alicia has come leaps and bounds in her quest to master thoughtful beauty routines and regimens. Below, Alicia lets us in on her own morning and nightly routines, plus she shares some of the products that have changed her perception of modern skincare for the better.

Favorite a.m. beauty products?

What’s the first website you look at in the morning?

Our internal Peach & Lily website to get a pulse check on what happened during the night—we have international and active customers in the wee hours.

What’s your morning soundtrack?

No music for me in the mornings, actually. I really enjoy very quiet mornings—I meditate each morning and go for quiet, brisk walks or a light jog. The peace and quiet helps me get my thoughts going. When I’m tired though, I’ll shower with loud, upbeat music—could be anything from Daft Punk and Meghan Trainor to Michael Jackson.

What’s for breakfast?

An omelet and green tea.

How long does it take you to get ready in the morning?

I wake up at 7 a.m. and am out the door by 8:40 a.m., but that includes a 20-minute meditation and a 15-minute walk.

P.M.:

What’s your nightly routine before bed?

Toward the end of the evening, I’ll usually have a glass of red wine after dinner and do something a bit more relaxing, whether that’s watching TV, sorting through emails that don’t require too much thought or flipping through some magazines. Some evenings, I draw a bath and unwind with soft music, hot tea and a good read or podcast. And at least half an hour before I go to bed, I try to make sure I’m off all electronics—especially my iPhone—and I go to the bedroom and unwind by having some quiet downtime with usually a good read and a warm glass of plain water.