What You’ll Learn

Beyond formal content strategy lies a truth: designers and developers often have to write content that end-users see. And if you don’t consider yourself a wordsmith, then this effort can seem futile.

Until now!

Under Steph’s spirited lead, you’ll learn the 4 characteristics to compelling content for web and mobile experiences. She’ll arm you with practical techniques you can use to write more effective, engaging copy that makes people do something—like sign up, buy, or just come back for more.

Avoid patterns that lead to super boring content

You’ll break the cycle of content creation as an after-thought.

Understand why content historically has been part of IA and visual design

Share:

Why Steph?

If you ever thought having final content before starting design was an impossible dream, you haven’t met @steph_hay. She’s worked with organizations of all sizes through a process that starts with writing real copy—and testing it for understandability—before doing any design.

In fact, she’s worked with us on this Content-first UX Design approach, and it’s been so successful that we wanted to share her with all of you. (But just for an hour!)

Steph has been an independent content strategy consultant since 2010. She also experiments with personal projects including MusicForWODs.com (playlists for CrossFit) -- which she grew to more than 20K Facebook fans in 12 weeks -- and a CrossFit profile site called Tougher.Me (want to be a beta tester?).

Her talks (in All You Can Learn) are UIE fan favorites, and you’ll soon see why -- if you’re looking for an energetic, refreshing, practical talk that’s fundamentally based on user experience design, this is it.