Marketing Program

Marketing is one of the broadest fields in business, covering many different areas. If you have an interest in psychology, art, writing, statistics, planning, meeting customers or communication with data, this is a good major for you to consider.

The Marketing Major

The marketing major is designed for students interesting in the marketing of consumer and industrial goods and services. UNF's curriculum has been developed to include course work in principles and foundation, marketing management functions. This major will introduce you to all fields of marketing to help guide your career choice, gain experience in analytics and marketing research and create and expose your ideas to other employees and managers.

What is Marketing?

Marketing provides soft and hard skills to create, communicate, deliver and exchange value for customers, clients and partners. Marketing provides the ideas and practical experience that help students learn how to create compelling products and campaigns that strike a chord in customers' hearts and minds to captivate them.

Who should pursue a Marketing Degree?

This is a dynamic major that combines both creative ability and analytical skills. There’s a home in the marketing major for all types: The techie, the creative, the psychologist, the people person, the writer, the social media addict—and increasingly, the analytical. That’s because Marketing is one of the broadest fields in business and a Marketing degree can give you the skills and knowledge necessary to be able to work in nearly any industry that exists today. Marketing is an important part of any business plan after all!

Are You Ready To....:

Complete an internship

Join the UNF Marketing Club chapter of the American Marketing Association

Learn about shopping habits in another country

Understand why consumers buy the things they do

Study past advertising campaigns to see why they succeeded -- or failed

Understand how products are priced

Pretend you have a new product to sell and research the real-life competitors