[03/29/11 - 12:43 PM]Disney Channel Posts its Best March Ever in Total Day and Prime in Key DemosDisney Channel spins the numbers for the month of March and the first quarter of 2011.

[via press release from Disney Channel]

Ratings Highlights for March 2011-- Final National Ratings

Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos;
Grows Delivery Year to Year for the 5th Consecutive Month

Ranks No. 1 for the 11th Straight Month in Total Day with Tweens 9-14;
Stands as Cable's No. 2 Network in Prime in Total Viewers

"Shake It Up" is the No. 1 TV Series in March 11 in Kids 6-11 and Tweens 9-14; Pacing as Cable's No. 1 Series of All Time in Tweens 9-14 to Date

"The Suite Life Movie" is the Month's No. 1 Telecast in Kids 6-11 and Tweens 9-14

Disney Channel (March 2011)

Home to TV's Top 5 scripted series, including "Shake It Up," "Good Luck Charlie" and "Phineas and Ferb," Disney Channel ranked as TV's No. 1 network in Total Day for the 11th consecutive month among Tweens 9-14 (467,000/1.9 rating), delivering its largest March audience ever in the demo, as well as among Total Viewers (1.65 million) and Kids 6-11 (581,000/2.3 rating).

In Prime, Disney Channel also delivered its biggest March ever in Total Viewers (2.54 million) and Kids 6-11 (1.08 million/4.4 rating). In addition, the channel extended its streak as TV's No. 1 network to 73 consecutive months among Kids 6-11 and to 71 straight months among Tweens 9-14 (862,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

The premiere of "The Suite Life Movie" (3/25/11) ranked as cable's No. 1 telecast of March 11 among Kids 6-11 (2.43 million/9.8 rating) and Tweens 9-14 (2.16 million/8.9 rating), based on Live + Same Day.

Easily the month's No. 1 TV series among both Kids 6-11 and Tweens 9-14, through its first 14 original telecasts, "Shake It Up" is pacing as the No. 1 cable series of all time in Tweens 9-14 (1.86 million/7.6 rating), out-performing the first 14 episodes of Nickelodeon's key series by double-digit percentages:

· In Kids 6-11, Disney Channel secured TV's Top 4 series for the month:

· In Tweens 9-14, Disney Channel held TV's Top 3 series, and the Top 5 scripted TV series overall, including multiple tracks of "Shake It Up":

Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for
the 8th Consecutive Quarter, Ranking No. 1 Each Week During the Quarter

Sets New 1Q Records in Prime and Total Day in Total Viewers and Kids 6-11,
With 1Q11 the Network's Most-Watched Non-Summer Quarter

Grows its Total Viewer Total Day Audience Year to Year for the 8th Straight Quarter - The Longest Growth Streak Among Established Kids' Networks

"Wizards of Waverly Place" and "Shake It Up" Are TV's Top 2 Series With Kids

Disney Channel (1Q11)

Reigning supreme again with the broadest portfolio of original series across all television, including 1Q11's Top 2 series, "Wizards of Waverly Place" and "Shake It Up," Disney Channel was again the destination for Tweens 9-14 (510,000/2.1 rating), ranking as TV's No. 1 network in Total Day for the 8th consecutive quarter.

Moreover, 1Q11 wrapped as the channel's best 1Q of all time in Total Viewers (1.8 million) and Kids 6-11 (633,000/2.6 rating), and as its most-watched non-summer quarter ever in the Kid 6-11 demo. Also impressive, in Total Viewers Disney Channel has grown its audience year to year for 8 straight quarters, the only established kids' network that can make that claim (dates back to 2Q09).