When Science Meets Marketing

From Dr. John: Last week, David Meerman Scott, marketing guru and author of “The New Rules of Marketing and PR,” visited the Pentagon to discuss the importance of social media in the Defense Department’s communications arsenal. He spent two hours with the All Services Social Media Council, comprised of people from across the Department (ten points if you can find my forehead), and led a very interesting discussion about social media strategy and brand journalism.

I had the opportunity to chat with David during a 30-minute car ride, and I couldn’t help but detail all of the social media strategies we use to operate Armed with Science, the Defense Department’s weekly science podcast. He was so impressed with our efforts to provide meaningful information about science and technology through social media that he even mentioned us in a blog entry, Brand Journalism in US Military Humanizes Large Organization.

Pretty cool! Maybe his next book will be titled, “The New Rules of Science Marketing and PR”!