The meh new Instagram logo

May 11, 2016

The classic Instagram logo was just that — classic. But it was a holdover from skeuomorphic icon design that hasn’t been present on smartphones for years. So a refresh isn’t necessarily a bad thing. But the replacement? Well…

The camera outline itself looks like it was drawn with a dry erase marker. It feels bulky and rushed. The gradient they chose for the background is basically a tie dye t-shirt. Those are gut-level observations, I grant you. The fact is the icon isn’t bad, I don’t hate it, but there isn’t much to love here either.

I imagine they went through a major redesign process (as this video would seem to suggest), but if they were looking to create a new instant classic I think they missed the mark.

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