SUMMARY: From revenue models and the relevance of print, to Facebook partnerships and The New York Times’ audience strategy, INMA.org was filled with thought leadership and global industry case studies throughout 2015.

If the old business model works only for print, what’s the next step for news media companies that must keep revenues coming in? Here are six pillars of the new media value chain from a Columbia University research initiative (by Caio Túlio Costa).Go to Article ->

In an attempt to understand what Millennials are reading and why, a traditional newspaper reader decides to spend the week reading BuzzFeed, Vice, Circa, and Mic. The results are as enlightening as they are amusing (by Kevin Curnock).Go to Article ->

While many media companies are making missteps along their journey to paid content, Västerbottens-Kuriren has converted more than 60% of readers to paid-for print + digital. Success started with a strategy to reflect audience preferences within newsroom content decisions (by Sarah Schantin-Williams).Go to Article ->

The Consumer Insight Group at The New York Times found digital news readers are more likely to become subscribers if they develop a habit, have to make a choice about their habit, and can justify the cost (by Sonia Yamada).Go to Article ->

Facebook’s recent initiative to host news content on its own platform might sound like an appealing opportunity for publishers. But news media companies should seriously think about the repercussions of this arrangement before committing to it (by Gerold Riedmann).Go to Article ->

A small group of breaking-news readers surveyed by The New York Times can be divided into two groups: early followers and latecomers. Both have advice for news media companies on how they want their breaking news delivered digitally (by Emily Goligoski).Go to Article ->

The entire news media industry was buzzing in August of 2010 after Ross Dawson released his predictions for when newspapers worldwide would cease to exist. On the cusp of revising his predictions for printed news, Dawson shares his thoughts on the future of media with INMA (by Dawn McMullan).Go to Article ->