The Shortlist for Oct. 18

james franco gucci

James Franco is being seen in a sultry, '40s-chic campaign to promote a new high-end service for Gucci called "Made to Measure." The Oscar winner reclines in Gucci's custom-made suits in a variety of shots taken by photographer Nathaniel Goldberg at Rome's Cinecittà Studios for the campaign, which, shockingly, marks the first new project we've heard about in months that the compulsively busy Franco has undertaken. (THR)