Google Is India’s Most ‘Attractive Employer’; 31% Indian Employees Not Loyal To Any Industry/Sector

57-year-old Randstad, which is world’s 2nd largest human resource firm having a presence in 39 countries, has declared Google has the most attractive employer in India.

Their study, titled Randstad Employer Brand Research 2017, covered 75% of the global economy and questioned 1,65,000 respondents from 26 countries. This was their 7th year of this study.

In India, 3500 employees were surveyed by Randstad.

One of the most interesting results which came out from India was the issue of loyalty. One out of three employees in India has admitted that they are not loyal to any particular industry or sector, and are open to switching industries if they receive the right salary and benefits.

Google: India’s Most Sought After Employer?

Just like last year, this year too, Google has emerged as the most attractive employer in India, based on answers received from thousands of corporate employees.

In India, salary and employee benefits are the top factors which inspire employees to join a particular company, and it seems Google has nailed both of these factors, second year in a row.

Mercedes-Benz India is runners up in this ranking.

In e-commerce sector, Amazon India has beaten Flipkart to emerge as the most attractive employer in India; wherein FMCG, ITC is the #1 choice for employees, and in Consumer and Healthcare sector, Philips is the most preferred employer.

Indian Employees: Forget Loyalty, Show Me Money

As per the findings of the research, as much as 31% of the surveyed employees admitted that they are not loyal to any particular brand, industry or sector. If given the right salary, and employee benefits, they can switch to any industry.

And, 42% of the respondents said that they are open to shifting industries if the salary and benefits are similar to what they are currently getting.

Overall, salary and employee benefits are the primary selection criterion for employees, working in any sector. But if we observe deeply, then the preferences changes, based on age-group of the employees, and the sector.

For instance, for IT employees, good work life balance is the #1 priority when it comes to choosing an employee. Another example: for employees aged between 18-24, salary, job security and training are the most important criteria, whereas, for employees between 25-44 years, work-life balance is more important.

In fact, good work-life balance is now more important than job security. Last year, work-life balance was ranked #5 on the factors which are important for employees while choosing their employer. This year, this has climbed to #2, behind salary.

65% of employees said that IT is their most preferred industry, while 63% were inclined towards BFSI sector, and 62% preferred FMCG for their employment.

Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul