Does the builder’s brew still cover it?

Published: 26 April, 2013

The traditional 'builder’s brew' is as British as cricket, fish and chips and the Queen, but is it still the British builder’s top choice? Covers Timber & Builders’ Merchants is aiming to find out with the launch of its Builders Brew Survey.

The survey aims to find out whether the drink of choice for builders, roofers, plumbers and carpenters is still a heavily brewed, sugary cup of milky tea, or whether the coffee-shop culture has had an effect and lattes or cappuccinos have taken over. It will also consider whether construction workers have become more health conscious, taking into account options such as peppermint tea.

A launch event is taking place at Covers’ Chichester branch on Tuesday 7 May, where local customers are invited for a ‘taste-off’. They will be able to choose between a free cup of tea or coffee and be the first to complete the survey highlighting their preferences.

Henry Green, commercial director at Covers, said: “Our industry, perhaps more than any other, has a vast amount of unjust stereotypes associated with it, but we know that the majority of our customers are extremely hard-working and professional. With this survey, we are aiming to find out whether the particular builder’s brew stereotype really does hold up!”

The survey can be completed at all Covers’ branches or via their website www.covers.biz. The final date for completing the survey is Friday 31 May.