This Clothing Company Found An Adorable Way to End Size-Shaming

Doesn't it feel like our society puts a lot of unnecessary emphasis on numbers when it comes to sizes? Especially in a world where one clothing company's sizes might be totally different than another's, the actual digits are pretty irrelevant at this point. Wouldn't it be nice to not even think about whether you've gone up a size or down a size, and focus solely on just finding a perfect fit?

That's exactly what one retailer's founder has set out to do. Rachel Blumenfeld created Manifesta, a workout brand that's different from others. Tired of having to adjust her pants during runs or worry about showing too much skin during squats, she decided to design a clothing line specifically for curvy girls.

But that's just the beginning of Rachel's awesome vision that has now come to life. She wanted Manifesta to become a body-positive company, so she threw out the conventional method of sizing (those dreaded numbers!) and assigned different flowers to designate measurements.

"I didn't want letters or numbers or even adjectives because I want the sizes to be absolutely neutral; just a manner of identifying which item you want," she told BuzzFeed Life. "It's not who you are, it doesn't say anything about you, it has no implications in regards to your worth."

We love this idea! How much more fun is it to say, "Do you have this in a size 'Lily'?"