The easiest way to learn about what type of information you can post on your vacation rental's Facebook page is to "Like" a page so the posts appear in your news stream.

My page is located at www.faceook.com/goldcreekcabin or just search for Gold Creek Cabin. Please reply with the link to your vacation rental's facebook page so we can "like" each others pages and learn from each other!!

Would love for you to and the other viewers of this page to give mine a "like," too.

This is a wonderful way for us to advertise. All of my facebook friends will now see that I just "liked" Doug's page. Many of them will probably click on it and learn about Doug's vacation rental ... especially the ones who are skiiers / hikers ... everyone I know loves Kirkwood and the Gold Country. I wouldn't be surprised if Doug gets a direct booking from one of them!

I have "liked" pages for Gold Country Cabin and San Francisco Vacation Hut to our Turtle Cove Cottage FB page. (I was so surprized that it actually worked!!) Since our primary home is in Reno, NV with easy access to SF and Gold Country, perhaps there is some opportunity for owner referrals, as at least half of our TCC fan base lives in the Reno area. We might even come down for a long weekend and stay at your VR ourselves!

I've liked everyone here, and though we're a LONG way from both California and Massachusetts (in SW Mississippi!), I really believe that networking this way is incredibly productive. It's been interesting to see what others are posting-love the "local events in the community" posts.

Its not updated as much as we would like. Some things you can do is create events for openings you want to fill. We also link to Twitter so messages created there show up on our wall and vice versa.

If you want to get more fans, run an ad on Facebook. You can tailor where the ad is shown and you pay per click. It was surprisingly a high percentage of people that "Like" a page after clicking on an ad. We set a budget of anywhere from $2/ day to $20/day and avg paying 0.30 per click.

I changed the account name from my name to the cabin name for privacy reasons.

We were very surprised at how the FB advertising worked and it was fun to pick where our ad will show up. As for the checkins, I am not sure how they are doing it. I dont even know how to check in our place on FB. We cant see who is checking in either. There must be a way to find that out. We do have our place set up on Foursquare (https://foursquare.com/venue/19198338) which is another social media site. You can run specials and people can check in there and provide tips to other users.

We have had some interest in bookings thru FB and I think one directly. What we do notice is that it drives people to our VRBO and Homeaway listings. People will email and say they saw us on FB then again on VRBO, etc.