Keith Trivitt: We addressed one of my biggest beefs with the PR business, the bashing the industry often takes from outsiders, in a recent PRBreakfastClub post. You weighed in with some great insight in the comments. Can you give us a bit more color into that? What’s PRSA’s stance on why PR has gotten a bit of a bad reputation in recent years, and how can the organization help professionals overcome this?

Arthur Yann: I can think of several reasons why the industry does not enjoy the reputation it deserves.