Rebranding The Presidents

Detroit, MI-based designer Meg Jannott was looking for a personal creative challenge that was a little less daunting than a 365 make something every day project. She settled on rebranding United States presidents. She worked her way from Washington to Reagan and still has a few more to go, but it doesn’t look like she’ll make it to Obama before the election.

The designs pair classic portraits of each president with a variety of type treatments, some of which are more successful than others. Jannott is totally fine with that. She looks at failure as just another step on the road to success. Some of the interesting older presidents bring to mind design for boutique hotels. Can’t you just imagine a super hip hotel called the Washington or the James Madison? In fact, I there is a super hip boutique hotel in DC called Hotel George where I stayed with my husband on vacation a few years ago.

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Archetypes in Branding: A Toolkit for Creatives and Strategists makes the familiar concept of “brand archetypes” accessible, and easy to use. This toolkit will help you make the most of the timeless patterns of success established in marketing and branding. You’ll be able to take advantage of the psychology behind these concepts to create a winning brand.

About Megan Lane Patrick

Megan Lane Patrick joined the HOW magazine team in 1999. As former Content Director, she was responsible for the editorial strategy for HOW magazine and books, as well as the HOW website and events. She’s best known for her ability to find cool things online, which she happily shares as on the HOW blog. Away from the office, she enjoys looking for Mid-Century Modern furniture bargains and collecting tiny chairs, natural history specimens and a certain vintage paint-by-numbers kitten.