WATCH: Fáilte Ireland Launches Star Wars-Inspired Campaign

The appeal of Ireland’s west coast is at the centre of a new Fáilte Ireland advertisement unveiled today (13 December) as part of a new Star Wars-inspired marketing campaign.

Crafted as a promotion from an interstellar tourism agency, the new ad will feature in cinemas for six weeks from Thursday December 14, coinciding with the release of Star Wars: The Last Jedi. Framed as a message fit for beaming across the solar system, the advertisement will be appearing in 73 cinemas and on 472 screens across the Republic.

Welcoming the campaign, Minister of State for Tourism Brendan Griffin said, “The inclusion of iconic Irish landscapes from Kerry and elsewhere along the Wild Atlantic Way in the forthcoming Star Wars film ensures that the Force will very much be with Irish tourism as we seek to capitalise on this fantastic exposure to promote our coastal destinations at home and abroad.”