Nutcracker Musical Stroll with Primark

Primark will partner with Boston Ballet’s The Nutcracker this holiday season as part of the brand’s ‘Everyone’s Invited’ campaign, encouraging families and friends alike to join in the festive cheer at the brand’s iconic former Filene’s building location.

The store will host three events: a holiday window unveiling, an in-store meet-and-greet, and a musical stroll down the street from the Boston Opera House to Primark that will bring Nutcracker characters and Nutcracker magic to the public for all to enjoy.

Primark hosts a musical stroll with characters from Boston Ballet’s The Nutcracker for families.

The stroll begins at the Boston Opera House and concludes a few blocks away at Primark Downtown Crossing for a party in store with character meet-and-greets, treats and crafting a keepsake photo frame commemorating the day with DIY Instagram star @OneCrafDIYGirl.