As Tataâ€™s Tanishq, an aspirational jewellery brand launched their latest TVC, critics applauded the brand and Gauri Shinde of â€œEnglish Vinglishâ€ fame for coming up with a path breaking advertisement. The subject of remarriage has touched a chord with the audiences and critics alike, creating a relationship between the brand and the consumer. According to…

Indiaâ€™s very own super hero Krrish has had a dream run for the past 10 years, never having faded from the audienceâ€™s memory due to the well-planned and marketed release of the last 2 films in the trilogy. It is the life cycle of brand Krrish that has attracted marketers of childrenâ€™s products to enter…

With the launch of the latest Micromax Canvas Turbo and the announcement with regard to Wolverine star Hugh Jackman as the brand ambassador, Indian mobile hand set maker Micromax has signaled a big leap in strategy. Micromax stands at number two with 22 per cent market share, just behind Korean handset maker Samsung, which is…

Campaign: Gaon gaon mein hero Client: Colgate Dental CrÃ¨me Agency: Group M Background: Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873. Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted…

Milind Soman is everywhere right now, marathon running aside. Itâ€™s impossible to miss him in Indiaâ€™s version of the Old Spice commercial, telling us a real man plays Carnatic music, makes a mean Malabar fish curry and uses Old Spice. Heâ€™s not just about impressive karate moves. Simultaneously on air is the Park Avenue Beer…

According to the latest report by GSMA called â€œThe Mobile Economy India, 2013â€ the mobile ecosystem would contribute almost 21.6 lakh crore to Indiaâ€™s GDP by 2020. In 2012, the mobile ecosystem generated Rs 1.27 Lakh crore. Mobile might become the new game changer for marketers in the coming years. India is already the second…

Having established itself as a youth brand born out of popular youth culture, MTV is now garnering accolades for its influence, appeal and contribution in this space. It was conferred the â€œMaster Brandâ€ award in the youth Entertainment category at the 4th edition of Master Brand Awards hosted by the 22nd World Brand Congress in…

Within just first 24 hours of its launch, BBM, the much talked about Messenger service from Blackberry, has recorded as many as 10 million downloads across 75 countries. Once exclusive to Blackberry it is now available across Android and Ios platforms, giving stiff competition to other instant messenger applications like WhatsApp and Line that have…

1 Salman Khan for Mountain Dew: Mountain Dew communication has been about challenging yourself and pushing the limits. Their brand philosophy of â€˜darr ke age jeet haiâ€™ Â fits well with Salmanâ€™s image post his Dabangg series and thereby makes the celebrity association and the commercial credible 2 Kajol for Olay: While we all know Kajol…

In 1999 when FMCG giant HUL declared that it would double its turnover in the next five years, little did it know that its sales would actually dip. HUL soon realised that rural India was the real growth driver and started focussing on this neglected market. With the help of â€˜Project Shaktiâ€™ and â€˜Operation Bharatâ€™…