Dove Wants You to Choose Beautiful: Watch the Brand's New Emotional Beauty Experiment

April 8, 2015 9:39 PM

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Did you know that 96% of women do not describe themselves as beautiful? We didn’t, until Dove unveiled it’s latest heart-warming, confidence-boosting ad campaign, which encourages women to look at themselves through the “beautiful” lens.

The brand’s new #ChooseBeautiful social experiment (following last year’s “Dove Patches” and 2013’s “Beauty Sketches“) asked women to identify themselves as either “beautiful” or “average,” putting those labels above the doors of shopping centers in five different cities — San Francisco, Shanghai, D...