If you have been following me in this blog or on social platforms, you will have noticed that I’m slightly critical about video as a marketing tool. The future may prove me wrong, but before you jump on the video bandwagon, you might want to read this “second opinion” to Hootsuite’s April 2016 blog post A Guide to Social Video, and Where It Fits in Your Marketing Plan.

Spread the word!

When the internet started to spread around the world in earnest, it was hailed as the Great Equalizer. It no longer mattered where you were physically located, you could reach the whole world from your computer.

Spread the word!

Jill Konrath talks about how to formulate your elevator speech in this blog post. The advice is good—but I think a crucial element is missing: the YOU aspect, in other words, starting from the customer point of view. Here’s the comment I wrote.

Spread the word!

I’ve been subscribing to someone’s email newsletters for a long time, the someone being a person who is widely recognised for his expertise in online marketing. An expert as he is, his newsletters are mostly teasers aimed at motivating the reader to enter deeper into the funnel, and always ending with a call-to-action to purchase a paid training programme, learning materials and what have you. No problem with that (although the constant sizzle without a whiff of the steak might in the end start getting on people’s nerves).

Spread the word!

When content marketing is gradually getting a foothold also in the B2B world, it always makes one happy to meet a company that cares to communicate with its customers. Like, for example, one that has a customer magazine. A customer magazine is an excellent vehicle for both creating thought leadership and sharing important information.