Monday, November 23

Are you the ultimate PS3 fan? Well if not, Kaz Hirai hopes that the Playstation Network will help in boosting your loyalty to the brand. Speaking to Japan today, his remarks followed the announcement that PSN will get a premium level service.

"We want to increase the value or the brand loyalty of our products, there is no question about it," the boss said.

Question is, does brand loyalty still exists? It sure does, that's why there are so many fanboys. Anyway, are you a Sony or Microsoft fanboy? Or are you a gamer who don't really care about a particular console, but enjoy gaming in general? Share your thoughts?