The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?

Transformation

Transformation Isn’t an Option—It’s a Business Imperative

Today’s business volatility is unprecedented. And whether the causes are new technologies and digitization, globalization, blurred industry boundaries, regulation, energy dynamics, or other factors, the message is clear: transformation isn’t an option, it’s a business imperative. Forward-thinking companies are launching transformations even when they dominate a market, retooling themselves so that they stay ahead. The goal is a transformation that’s focused, sustainable, and able to deliver measurable results.

Being the strongest or largest player in an industry no longer ensures success in today’s global marketplace. Companies now need a solid transformation strategy to compete in an increasingly complex business environment.

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