Août, 2016

While the Summer Olympics have just wrapped up after years of planning, it’s easy to make parallels between the games’ organizers and, perhaps on a smaller scale, what meeting professionals experience when putting together a convention or tradeshow.

The media has been inundated with news on the incredible success of Pokémon Go as well as the latest features from Facebook, Twitter, Instagram and Snapchat in their battle for social media glory. For busy event and meeting professionals, it can be somewhat daunting to weed out the marketing hype from the true value these rollouts actually bring to the table.

One need not look far to discover that Québec City’s economy is flourishing; it’s a hotbed of innovation and creativity that fosters vibrant entrepreneurship and attracts businesses from around the globe to establish local offices in the region.