30 Day MBA : Your Fast Track Guide to Business Success

9780749463311

0749463317

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The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. It covers all the essential elements taught at top business schools, including accounting, business history, finance, marketing, organisational behaviour and strategy. This second edition of the best-selling book now includes a thorough explanation and examples of the #x18;break-even analysis,#x19; used by MBAs for making cost, volume, pricing and profit decisions. Along with new case studies and analysis on the emergence of brands in developing countries, The 30 Day MBA will equip you with the knowledge and confidence to take part in decision making within your company and put you on an equal footing with MBA graduates. For a fraction of the cost, it places MBA skills within reach of all professionals in both large and small organisations.

Author Biography

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the United Kingdom, the United States, Canada, Australia, the Far East and throughout Europe. Currently a visiting fellow at Cranfield University, he is also the author of The Business Plan Workbook, Financial Management for the Small Business and Starting a Business from Home as well as The 30 Day MBA in Business Finance, The 30 Day MBA in international Business and The 30 Day MBA in Marketing (all published by Kogan Page).