Rexona Energizing X-Race

The Problem: Create a digital platform to convey Rexona’s main values – technology, sport and adventure – while maintaining the same feel of the international TV campaign.

The Solution: Since the TV commercial already had such a cool premise, we decided to bring it to life. First, digitally, with a 3D advergame where users could race a shopping cart through the streets of São Paulo, challenging their friends to beat their time. Second with an actual race with modified go-karts, on a track built specifically for this challenge. The top 5 racers in the game would be invited, along with celebrities and influential bloggers.