Mobile

Last week Foursquare revealed a major shift to their app development and business approach moving forward into 2014 with the announcement of a new app they are developing called Swarm. The app will be part of Foursquare’s new approach to break their flagship app into two distinct products to better serve their userbase and potentially gain back some relevance. Read more →

This year’s Social Media Week, held at Highline Stages in New York City,
presented the theme “The Future of Now: Always on, Always Connected.” Today’s society is so media-saturated and hyper-connected that effective content distribution is both an obstacle and an opportunity for media agencies. The millennial generation has developed a keen eye forRead more →

Mobile internet usage is projected to overtake desktop internet usage by 2014, comScore reported in its Q1 2012 State of US Internet report. This growing category of internet users is increasingly vocal about their expectations for mobile websites. The irony is that recent research has found that most websites are not hitting the mark. Read more →

Today, Video for Instagram was revealed during a Facebook event from their headquarters in Menlo Park, CA. Mark Zuckerberg quickly introduced Instagram CEO Kevin Systrom to discuss the new video options, which should be available on Apple and Android smartphones today Read more →

As Facebook’s big announcement was approaching all of my friends on my newsfeed were pretty adamant that Facebook would reveal a phone. Instead, Facebook announced Facebook Home. A new mobile experience that makes it easier to connect with your community on Facebook, or just another way to force you to spend more time on Facebook. Read more →

Several excellent studies were released in 2012 highlighting the unprecedented rate of consumer adoption for smartphones and tablets. The ramp of these technologies—as I’ve written in past posts—is hitting historic levels. But what exactly is the impact of this growth on the way consumers now use all these devices? How are habits changing in this new multi-screen Read more →