The Science Of Decisions

Learn how and why people make decisions to take action

About This Course

Everyday we all make lots of decisions. Why do people decide what they do? What triggers people to make a decision versus just thinking about it? Are you interested in why you make the decisions you make, or do you want to persaude others to make a decision? In this course you will learn about what happens in the brain before, during, and after people make a decision.

Some examples of what's in the course:

What cognitive biases are and how they affect decisions

What causes us to "pull the trigger" and actually make a decision

The brain science behind decisions

Group decisions vs. individual decisions

How we make decisions unconsciously

When it is best to "trust your gut" vs. think through a decision logically

How stress affects decision-making

How goal decisions are different from habit decisions

How emotions affect our decisions

and much, much more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Become a decision expert. Click the Purchase button at the top of this page and get started now.

ManagersTeam leadersMarketing professionalsSalespeopleTeachersAnyone who needs to understand the what, how, and why of decision-making

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.

Everyday we all make lots of decisions. Why do people decide what they do? What triggers people to make a decision versus just thinking about it? Are you interested in why you make the decisions you make, or do you want to persaude others to make a decision? In this course you will learn about what happens in the brain before, during, and after people make a decision.

Some examples of what's in the course:

What cognitive biases are and how they affect decisions

What causes us to "pull the trigger" and actually make a decision

The brain science behind decisions

Group decisions vs. individual decisions

How we make decisions unconsciously

When it is best to "trust your gut" vs. think through a decision logically

How stress affects decision-making

How goal decisions are different from habit decisions

How emotions affect our decisions

and much, much more!

You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.

Become a decision expert. Click the Purchase button at the top of this page and get started now.

ManagersTeam leadersMarketing professionalsSalespeopleTeachersAnyone who needs to understand the what, how, and why of decision-making

About The Instructor: Susan Weinschenk, Ph.D. (aka, The Brain Lady)

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her work includes training, presenting, and consulting in communications, customer experience, user experience, and usability. She is a consultant and keynote speaker for Fortune 1000 companies, start-ups, non-profit agencies, educational institutions, and conferences. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.

Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? Her nickname is The Brain Lady, because she applies research on the brain and neuroscience to design. She is the CEO and Chief Behavioral Scientist at The Team W, and an Adjunct Professor at the University of Wisconsin, Stevens Point.