Women’s Health magazine gets real. For its Beauty Awards this year, the healthy lifestyle magazine categorized its winning products by true life situations that women find themselves in nearly everyday, from work to gym and multiple social moments in between. The theme of the awards was #socialmoments all through the lens of a “selfie.” A total of 65 winning products fell into five categories: On Vacation, After Hours, At the Gym, At Work, and Every Social Moment.

In celebration of the awards, the magazine hosted a breakfast on June 13 to honor the winners and present a panel discussion about social media and beauty. The stellar lineup included representatives from Facebook, L’Oreal Paris, Aveda, Google+, and, of course, Women’s Health.

In case you haven’t already figured it out, social media is trending toward the visual with platforms like Pinterest, Instagram, and Vine. “Humans can process images 60,000 times faster than text,” said Debra Ann Bednar, Facebook’s global director of strategy and growth for creative solutions. If you have ever tried to contact Facebook, imagine BiTB’s surprise to come face to face with a real life Facebook exec.

And for all your marketers out there, Bednar stressed the importance of a social media strategy and BUDGET. “There is still this perception that social is free,” she said. “There must be an investment strategy behind getting consumers engaged.”

The good news for us consumers is that we are really in the driver’s seat when it comes to social media. “There has been a zeitgeist shift in power and the consumer has all the power,” said Danielle Macaluso, assistant vice president of public relations, L’Oreal Paris.

Most brands you love want to hear from you. Just go online and join the conversation.