One of the most difficult things to do for any internet business, or even any website for that matter, is to get recognition from other websites out there. By having other sites link to you, you’re not only increasing the ability for people to get to your site from other places, but you’re also adding to your ability to rank high in search engines like Google (http://www.seomoz.org/article/search-ranking-factors).

Plugins to Help Share

There are many plugins out there which can help you share links to your most important pages, but we’ll focus on one of the most widely used ones out there, AddThis.com.

For those who have been under a rock for the past few years, there’s a social juggernaut called Facebook which has captured an audience of over 500 million people. Facebook is a fun place to catch up with your friends, post photos and videos of your vacations, and to simply socialize with all of your connections in a convenient place. The ability to tap into this vast resource would be hugely beneficial for any e-commerce website.

Luckily Facebook offers you, a website owner, the ability to add some of their own functionality to your website, plus it’s much easier than you think!

Figure Out Which Social Plugin is Right for You

The first step is to head on over to Facebook’s developer pages and determine which plug-in best suits your needs. There are many to choose from, like the simple, yet effective “Like Button” which shares pages from your site to the users’ Facebook profile, and the “Comments” plugin, which allows users to comment on content on your site and have it reflected on their Facebook profile to be displayed to all of their friends.

You probably already know all about Facebook. You might even be thinking, why should I care about Brenda’s late night out or what Tommy had for lunch?

The answer: with over 400 million active users (50% of them logging on every day), businesses big and small are using Facebook Pages to connect with customers and enhance their relationships.

When you consider that the average user has 130 friends, you can quickly see that Facebook provides an unparalleled opportunity for businesses to engage and network.

With that in mind, we’ve decided to launch the CityMax Facebook Page - better late than never, and we want to hear what you have to say! Go to www.facebook.com/CityMax and hit the “Like” button to start contributing to the conversation.

Why connect with us on Facebook?

access to special promotions and offers,

the chance to promote your own website, and

the opportunity to leave and ask for feedback.

To celebrate our launch, we’ll be giving away an iPad! To enter, simply join the page and tag yourself in a “Save a Chicken, Win an iPad” photo.

The CityMax.com Facebook page has a “Favorite Pages” section – that spot is reserved for all of our customers’ Facebook Pages (which is why you should create one for your business!).

One example of a great Facebook Page is CityMax.com customer Classic Shaving – their page has an impressive 1,505 “Likes” (formerly known as “Fans”). Their page offers special discount codes, and allows customers to ask questions and leave comments.

With the growing importance of “Likes” in 3rd party websites and its use in search engine optimization, we recommend that all online businesses have a Facebook Page. To get started on your own page, click here: http://www.facebook.com/pages/create.php.

Imagine if you could immediately locate new customers around the world. Through social media, it’s easy to see who the key players in your industry are (find someone high profile, then take a peek at their Twitter followers or Facebook Fans) and it’s likely that people engaged with these brands are either your customer, or otherwise relevant to your business.

Just as important, you can find the people who are already excited about your product (e.g. customers, distributors), celebrate them, and let them know what other great stuff is in the pipeline. The people who champion your brand can quickly become your greatest asset. Social media is all about the strongest form of marketing there is: word-of-mouth.

2. Play to your strengths: bigger is not necessarily better

Social media levels the playing field for small businesses. While big companies lumber, you are agile. Two of the biggest complaints customers have are: 1) automated phone systems, and 2) delayed email responses. The nature of today’s technology allows you to respond instantly to potential customers who want answers now.

Offering better customer interactions online with an actual person (you) builds your brand’s personality. Creating relationships is the backbone of social media and is something that most large, monolithic companies have difficulty doing, but individuals are terrific at. (Caveat - some large companies CAN get it right. Southwestern Airlines’ customer service on Twitter is an excellent example: http://rationalsecurity.typepad.com/blog/2008/04/off-topic-south.html)

3. If you don’t reach the masses online, someone else will

Just because you aren’t using social media yet, it doesn’t mean your customers aren’t. They may already be singing your brand’s praises (or complaining loudly) on Twitter, Yelp, or any of the countless review sites online. If you aren’t a part of the conversation, you are leaving the door open for a competitor to swoop in. Being present and vocal will help you monitor and manage your brand online.

Small and large businesses alike are spreading their message and expanding their customer base online, and you don’t want miss out. It is cheap to implement: the most popular applications are free, and the only cost is your time.

How should you begin?

Jump in! Without being familiar with the platform, you may not yet know what you are trying to achieve. That is fine: as you learn Twitter, Facebook, or the latest social media tool, the reality of your objectives will become clear.

Think big. Your average customer may result in a $100 purchase, but being mentioned by a top blog could transform your brand into an overnight success. That is the immediacy of the internet – and the nature of social media. Good luck!