Napili Kai Beach Resort Develops Online Presence in Japan

PRTech organized a team for the project, including a translator, copywriter, two developers, and a project manager.

“It was important that we develop a responsive design for the Japanese website,” said Noriko Puaa, project manager. “To do this, we rescaled the English website’s graphics and designs according to different browsers.”

Because the Resort’s brand was not known to Japanese market, when developing the website, PRTech paid special attention to content details and incorporated key words for Search Engine Optimization, especially words related to Hawaii and Maui. PRTech also reorganized and tailored content to appeal to the Japanese traveler’s tastes; they created a travel guide page and activities page about the resort.

The PRTech team used HTML, CSS, Java Script, and CMS to create the Japanese website. They attached the online, multilingual reservations system, MyRez. The project took just under 3 months to complete.

The goals of the website development project were met, giving Napili Kai Beach Resort entry and exposure in the Japanese market and facilitating with online reservations.

“Now Japanese International Travelers can book through the official Japanese website in their own language,” Puaa said. “They can get information on the Napili Kai Beach Resort before arriving in Hawaii.