Minakem, with a long history of providing superior service and innovation, is at the core a manufacturer of fine chemicals, pharmaceutical intermediates and active pharmaceutical ingredients (APIs). Today, the largest pharmaceutical and biopharmaceutical companies depend on Minakem’s strong technology...

The ArmaKleen Company is a joint venture between two of the leading companies in commercial and industrial parts cleaning: Church & Dwight, makers of Arm & Hammer® brand products and Safety-Kleen Systems, the premier provider of parts cleaning and...

Website Design

When it comes to website design, we tend to be more practical than most. That’s not to say we don’t do award-winning work, we do. However, our design process includes more than just pretty pictures.

Pay-Per-Click Management

Our Pay-Per-Click management service will manage your pay-per-click account to ensure that the account produces consistent reliable results. The campaign will be continuously monitored and tweaked to help provide the best ROI.

Social Media Marketing

Social Media can be a scary for a lot of companies to venture into, however, it doesn’t have to be. Taking a look at your organization and mapping out a Social Media marketing plan will help to ensure that you can stay active with your efforts and not overwhelm yourself with a lot of extra work.

News & Updates

...from the blog

As a business owner, you can’t afford to focus all your time and energy on web design: you’ve got to hustle to find customers, handle your accounting and manage all the different parts of your company. That doesn’t mean that you can get away with knowing absolutely nothing about web design, though. In order to make sure that you get a website that will actually help your business to grow, you need to know at least a little about actually designing a website, as well as how to find the best possible web designer. After all, you wouldn’t buy a car without knowing how to drive it, how to change a tire and how to find a good mechanic. What You Need to Know About Web Design A lot of knowing the basics of web design is a matter of vocabulary, and understanding the definitions of the words on your list. Unfortunately, we can’t give you a list of words to memorize — there are differences between industries, as well as a wide variety of technology to deal with. However, there are a few starting points we can offer. Content management systems: In the past, a web designer was responsible for updating all the content on a site because coding was required. Now, however, there are tools, known as ‘content management systems,’ that will let you update your content. There are many options, though, so you’ll need to look into what you can work with. Search engine optimization: Because so much online traffic is directed by search engines, you need at least a passing familiarity with how to make...

It’s easy enough to add a form to any website, begging your clients — or prospective clients — to give you as much information as possible. After all, the more information you have on file, the better you can help clients, right? Just because the mechanics of gathering information are easy online, though, you shouldn’t take the opportunity lightly. That information is valuable, and not everyone will want to give it to you. That means you’ll need to know as much as possible about the process of collecting information online before you even start. You have an obligation to protect any information you collect: For many types of information that you might collect from your clients, especially online, there are laws that govern the collection and use of such information. Even if you aren’t legally required to handle information correctly, however, by asking for that information, you’ve created an implicit obligation for yourself. If you don’t protect your clients, they won’t be your clients for long. Many people will not give you the information you want: If you’re offering some sort of incentive for your clients to fill out a form (like a free ebook or a coupon code), it’s quite possible that some will fill in false information to get their reward, leaving you to sort out the useful data from the dregs. That’s true, whether your clients are businesses or individuals. Some people are extremely reluctant to give out information online, no matter what. Some people won’t give out information online, some won’t include sensitive information no matter how many protections you put in place and some...

Redoing your website and print branding can refresh your business’ image and help you attract new customers — but such changes can be less beneficial for your existing customers. When you’ve invested time and money into creating a brand, updating it can make your business less recognizable to your clients, as well as lead them to question if you’re changing anything else. Handling such a change carefully is important to making sure your customers stick with you through the process. Bring your clients in on the process. Especially if you want to continue to target the same market, connecting with your existing customer base gives you opportunities to really find out where you can tweak or revamp your branding. You have the added benefit of being able to warn customers about coming changes to your brand long before they need to be comfortable with them. Make the changeover personal. It’s a rare business that doesn’t rely on personal connections to keep customers happy. And what holds true in customer service is also true when your business is in transition. Take the time to reach out to customers and clients personally — whether the owner or another representative of the business makes the call — means that they’re more likely to even be aware of the change, which makes it much easier for them to spot your mail, online communications and other branding materials. Explain the transition. Since most businesses don’t rebrand at the drop of a hat, there’s probably some logic behind the decision to change things up. Take the time to share that reasoning with your customers, especially...