Jimbo was driven to push the envelope with literally eye-popping graphics, and put them on every possible surface -- skateboards, snowboards, helmets, T-shirts, and magazines. His passion, however, remains with skate art because it's bold, free from boundaries, and extreme.

Santa Cruz Skateboards turned 40 this year and Jimbo continues to reinvent the company's brand with new artwork and new professional skateboarders representing it in 2013.

"I'm still growing as an artist and always getting better," Jimbo told ESPN.

"We did a Skate Trash iPhone skate game app that just took off," Jimbo said. "I got some new skate graphics coming out on Santa Cruz for (professional skateboarders) Emmanuel Guzman, Justin Strubing and Shuriken Shannon. We're looking to add other pro riders that are going in the game like David Gonzales and Lizard King."

In addition to rising new professional skateboarders, there's also another rising young artist in Santa Cruz.

"My son Colby just did his first skateboard graphic for Grind Out Hunger. He's coming up quick so keep a lookout," Jimbo said.