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Most Viewed Video Ads: Super Bowl Pre-Game

February 01, 2019

This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game.

Stella Artois

Budweiser is back in the big game with a combination that has served them well in the past, the Budweiser Clydesdales and an adorable dog. The brand is currently in second place with over 21 million views, also taking a cause-related approach to drawing viewer attention. The funny ad features a Dalmatian on a Budweiser wagon, enjoying the ride as itsears flap in the wind. This scene pairs with the song “Blowing In the Wind” to promote Budweiser’s use of wind power in manufacturing.

Pepsi

Pepsi utilizes humor and unlikely pairs of celebrities like Steve Carell and Cardi B for their Super Bowl ad. In it, they address the common response to the statement “I’d like a Coke” with “is Pepsi OK?”. Carell goes on a rant about how Pepsi is more than ‘OK’ with appearances by Lil Jon and Cardi B.

Doritos

Doritos is stirring up 90s nostalgia in Now It’s Hot, promoting the new Flamin’ Hot Nacho Doritos. The Back Street Boys and Chance the Rapper come together to deliver a Doritos-themed remix of the cult classic “I Want It That Way,” for the ad.