Social media not yet a 'game changer' for boosting TV viewership Financial Times The two social networks have spent the past year trumpeting a virtuous cycle between people watching television and using social media.

2017 was an exciting year for talent acquisition. We prepared for Generation Z. Leaders realized how critical it is to recruit

female talent. Organizations focused on offering attractive benefits that supported employee development and even infertility.

With all that progress, it'd be a shame to take two steps back in 2018. Dive into the new trends before it's too late.

This is what you need to concentrate on when hiring in 2018:

1. Focus on adaptability.

If we learned anything in 2017, it's that corporate stability is elusive. One week your company is leading the industry, the next the CEO is facing a series of scandals. If your workforce can't thrive in changing conditions, they won't achieve long-term success.

Andreas Pettersson is the chief product officer of the video cloud security company Arcus. The company is currently in the middle of a big hiring push, and they're approaching talent acquisition in a new way.

Pettersson pointed out that in the past, organizations looked for employees who adhered to a rigid plan. That is no longer the case.

"For today's most agile teams, a set plan is no longer a feasible or successful strategy for product development," he said. "In 2018, rather than technical skills defining the gold standard recruit, ideal candidates will fit seamlessly into the team, thrive in an empowered environment, and focus on solving the problem at hand."

This will be true for all industries, not just tech. Assemble a team that can keep up with the changing business environment. Look for candidates who have a wide range of experiences.

Check out LinkedIn and reach out to candidates who have successfully transitioned from one industry to another. This is one sign that they are adaptable.

2. Know your ABCs: AI, blockchain, and chatbots.

We've been talking about artificial intelligence for years. But we're just starting to see useful applications when it comes to hiring. Newer software saves hiring managers countless hours by pre-screening candidates.

Brian Christman is the vice president of people at the digital freight marketplace Transfix. He also has over a decade of experience helping companies like Etsy and SiriusXM scale.

"By leveraging big data and machine learning, recruiters are able to cast wider nets," said Christman. "They become more efficient in building high-quality pipelines, and ultimately can better predict the skills and attributes of prospective candidates that will have the highest probability of success."

Find an AI tool that will grow with your company. For example, Mosaictrack uses technology similar to IB's Watson to read through resumes like a human. Over time, it becomes more attuned to the skills and cultural factors you need. This leaves hiring managers more time to develop relationships with top talent.

Blockchain technology is another tool that will be gaining momentum this year. It was developed for exchanging bitcoin, but now there are wider applications.

Blockchain allows for a faster interaction with information by two or more parties. Everyone has the most up-to-date information, no matter how many people are using it.

Imagine how that could simplify team hiring. Instead of scrolling through an endless chain of messages to see what each person thought of a candidate, use blockchain technology. This will assure that each individual can easily add their own opinions and see those of everyone else.

Finally, chatbots are beginning to make a big impact. The technology saves hiring managers from wasting time on candidates who are a bad fit.

Put a chatbot on your company career page. Then potential candidates can interact with it and ask questions. Bringing things full circle, the chatbot can then deliver that communication to AI software. If there are signs that this is a strong candidate, you can make direct contact with them.

3. Make recruitment and marketing BFFs.

Google for Jobs, which debuted in 2017, will impact how organizations craft job listings in the coming year.

"Now recruiters have to think about how they are marketing their openings, which keywords you use, the schema behind how you set it up and ultimately what specific personas they want to attract," said Teri Calderon, executive vice president of human resources at technician staffing firm Field Nation.

Chances are your hiring team has no idea how to optimize a job posting so it will appear on the first page of Google. Offer training that explains to them why this is important. Provide a list of researched keywords that your ideal candidates will be searching for. This will ensure that the best talent applies with your company first.

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps.

"...if you're engaged on B2B marketing at any kind of scale, you need to start learning some of the lessons from the B2C space. That means coming to terms with marketing automation, and understanding that it's not just a way to schedule relevant emails: It can help you understand who is visiting your web properties, their behavior when present, and the type of content they're interested in — and will be interested in when they visit again. Yes, I'm talking about predicting interests and needs of purchasers, including the several and different purchaser personas likely to be involved with any one account."

Portrait retouching can be a difficult and time-consuming task, especially when it comes to repairing and reconstructing a subject’s skin. But the video below demonstrates a powerful Photoshop technique that’s both easy to accomplish and remarkably effective.

Because of its web-first identity, content marketing is much like the Internet itself--constantly changing and hard to nail down. For this reason, you have to stay up-to-date with content marketing trends.

In Duct Tape Selling, I suggested that writing may be the master skill for anyone that needs to communicate an idea. Even if you don’t write for a living, but developing a writing practice you will become a better salesperson, speaker, thinker, and communicator. Everybody Writes is jammed packed with ideas, stories, and great advice as well as simple practical tips that every writer can use to improve their written communication. I love the last section of the book that breaks down how to write better landing pages, video scripts, emails and on and on – very practical stuff that everybody writes!

Social media has become a regular part of our daily lives. Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use. As the use of social continues to climb, so does the number of brands that use social …

No matter where you are in your career, it’s only natural to occasionally feel as though there are things you’d like to change. But it’s one thing to say you want to make a change and quite another to actually make it happen. In order to make serious steps toward reinventing yourself, you need to first commit to it and then take action to make those changes a reality. Here are twelve ways you can reinvent yourself at work and in your personal life, backed by science.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.