What Does Your Audience Need to Know? Last week in the Marketing Academy, we talked about identifying our audience and making sure we’re targeting the right people with our message. This week we’re delving into what information do they need to know. Why are they...

How Many Images Do You Need for Your Blog Post & Where Can You Find Them? When writing blog posts, it’s really important to remember to use visuals to help tell the story. Blog posts without images or videos will get less interaction than those with them. A...

Content Audit 101: Step By Step A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing...

Yeah, you read that right. You can cut your content development process time in half with a few handy tricks, tips, and tools. Content development, particularly writing blog posts is one of the most time-consuming aspects of content marketing for most people. I’ve...

50 Free or Cheap Digital Marketing Tools You Need Most digital marketers have a handful of tools they love and use on a regular basis. If you’re like me, you’re always on the look out for new digital marketing tools to make your life easier. Browse the...

10 Content Promotion Tips Whether you’ve been writing your blog for a while or you’re a newbie, you’re probably looking for content promotion ideas. Without promotion, a piece of content has little chance of performing. It’s important to plan your content production...