Facebook has unveiled a new, cleaner website design which does away with
previous attempts to unify the increasingly popular mobile app with the
desktop version of the social network

Facebook has unveiled a new, simplified website design which does away with previous attempts to unify the increasingly popular mobile app with the desktop version of the social network.

Last year a new design was tested on Facebook's 1.2 billion users which added a dark left-hand menu to mimic the iOS and Android apps, but the company admitted that it "looked cool but didn't help you get around the site". Many users were similarly unenthusiastic and Facebook claims to have taken that feedback into account when designing the latest update.

Earlier this yearFacebook launched a new app called Paper which radically overhauled how users viewed status updates, photographs and videos posted by contacts and also brought streams of curated news content from a range of partner publications.

Facebook Paper allows you to navigate through your news feed item-by-item with the swipe of a finger. Images appear full-screen with accompanying captions overlaid, and users can pan from left to right simply by tilting their device.

Any videos in your news feed also appear full-screen and play with captions overlaid in a similar way to images. At the bottom of each page are “like”, "comment" and "share" icons, but no other screen furniture is displayed.

The new website design shows that while Facebook is looking at new ways of displaying information on mobile devices, it also recognises that a back-to-basics approach seems to work on the desktop.

Marra said: "We recognise that while we strive for design consistency, part of that is recognising that the way you use things on a PC is different from how you use things on your phone. But it's important that we cut these from the same cloth."