As the saying goes, “When in Rome…”, well, you know the rest. Following the weird and wonderful culture that is Japan, Mercedes-Benz has posted an anime video to introduce the A-Class. Unlike Western countries where cartoons and comics are for tots, manga and anime aficionados in Japan span generations. So, it’s actually an inspired choice for Mercedes-Benz to use an anime video to introduce their compact car.

Japan is a country where Kei cars are a common sight, so the A-Class isn’t actually that small for the Japanese. If sales in other regions are any indication, the A-Class will also be a hit in Japan, and we look forward to the interpretations that the Japanese will impart to their style of A-Class personalization.