Fashion started to be documented by La Gazette Du Bon Ton (La Gazette of Good Taste), almost one century ago. Times changed and today, we feel like saying "and La Gazette du Mauvais gout"?(La Gazette of Bad taste). As Friedrich Nietzsche said " Bad taste has as much rights than Good taste". We're cleaming it, Bad taste is more than ever the new good taste. The most bumpkins outfits and looks always become, one day or another, the coolest. And this is exactly what we're going to talk about here. "SMACKMY KITSCHUP!"Dora Moutot.

Hi! I'm Hayley Pisaturo, I started Pump That Jam in 2009. I studied fashion design at Parsons (school of design) in New York and now I work in fashion styling and live in New York City.

So, how do you find all these videos?

I just find the videos by clicking related links until I find something funny. Or sometimes I'll just search for random things like 'romanian pop star' or 'ecstasy rave song' and just keep clicking through to different videos. Or sometimes now people send me links to amazing videos.What is your favorite music video?

I think my favorite video has to be 'Acid Rock' by Rhythm Device. it was one of the first ones I got obsessed with, it's just so dumb but so amazing! It's still the dance party that I most want to be at, of all time. I love they way they are dancing, especially the guy on the left who doesn't bend his knees. I was also extremely obsessed with 'Lady of Ice' by Fancyfor a while.

Which one do you considere the most hilarious?

The most hilarious video... it's so hard to pick one! They are all hilarious. I don't think I can pick just one. If you look at the all-time faves section of pumpthatjam.com I have a bunch of really funny ones. ACTUALLY WAIT - I think the most hilarious has to be 'I Turn to You' by Mel C. She just makes the best faces and bugs out her eyes while trying to be so serious.

Which era do you considere video-vise the most interesting? 60s, 70s, 80s, 90s, 2000?

I used to be the most into the 80s, with italodisco and new beat videos. But now I'm really into late 90s/early 2000s, probably because it is the most nostalgic for me! There were so many boybands at this time and if you read Pump That Jam then you will know that I LOVEEEE boybands.

Why do you like to collect only tacky videos? What do you find interresting about it?

I like tacky videos because they are FUN and not so serious, and a lot of them will just get lost in time and disappear. I don't want all those horrible videos to never be seen ever again. There's something pure about these bad-taste music videos - I hate when people make parody videos that are trying to be funny and sarcastic. It's only good when the person making the video is 100% serious and doesn't realize how horribly magnificent their song is. I like videos where the singer/band ISN'T in on the joke. Because even though I know that the songs and videos are really bad I actually genuinely like them.

What does" bad taste" mean to you?

To me 'bad taste' is just something that is so insanely wrong that it's right. Something so disgusting that it's beautiful. One day I realized that the majority of the music I listen to is mainstream pop and really bad techno/eurotrash, and who cares anyway? Good taste is just so boring!!! Ugh. I'm so over the ideas of classic or chic or timeless. Nothing is new anymore, everything borrows from everything else, good taste means nothing. It's just about having fun, and bad taste is definitely a lot more fun than good taste!!!

What kind of fashion do you like?

I follow fashion a lot and definitely have many designers that I really admire and love, but personally what I wear is 90% thrift store/vintage clothing. Some of my most treasured items of clothing cost 99 cents. There's something about finding a garment from another time (even if it was 2005) and taking it out of context to wear in your own life that I love. I used to be really obsessed with this idea of future ice world and wearing pastel icy colors and spandex and crystals. But now I'm into this kind of colorful goth/thug witch/cyber rave zone. I wear hoop earrings a lot and chola lipliner and oversized shirts with Disney/cartoon characters on them. Also I'm very into eyeballs. And also always a lot of acid wash is and has been going on in my wardrobe. I'm really into color and prints too.

A fashion trend that you would love to come back?

A fashion trend I want to come back.... hmmm I don't know!! When I first saw shoulder pads in a new piece of clothing from H&M about two years ago I knew everything was shifting in a good direction. Of course I like baby/neon colored faux fur and Jamiroquai hats but I feel like that's coming back already. And dog collars. Oh I know! I've been looking for solid colored g-string thongs with rhinestones on them like slutty girls would wear in high school and I can't find them anywhere. I also really liked the yellow ski goggles trend, when guys would wear it in a thug way. And the moonsuit that scary spice wears in Spiceworld would be a pretty cool trend.What is your favorite type of music?

My favorite type of music is catchy, electronic, fun, ghetto and silly. I love popstars, I love Britney Spears, I love the Spice Girls, I love boybands. I like all kinds of music, just not with guitars so much haha. I'm not really into classic rock at all. I also LOVE hip-hop and duh, Nicki Minaj. I mostly listen to top 40 pop and hip-hop, eurotrash techno, and magical music like Enya and Vangelis. There are a lot of really good remixes coming out now too.How did you start this blog? What's the idea behind it?

I started Pump That Jam a while ago because I would just spend all my time finding hilarious weird videos on youtube and wanted to share them somehow. I got the name for the blog because my sister saw this crazy guy on the street on the upper east side exercising in a neon green spandex thong outfit with headphones and a cd player saying, 'pump that jam, pump that jam, pump it pump it!!' The idea is just to share the joy that I feel when I watch these redonkulous videos. Pure happiness through bad music videos.

Do you read other blogs? Online magazine or paper magazines?

I don't really read a lot of other blogs, I hate all those stupid fashion blogs where girls just take pictures of themselves in boring outfits. I really am obsessed with your website now that I know about it! I like to look at tumblrs and find pictures - I like teen witch tumblr and babylotion22 tumlbr and I get mixes from dismagazine and theratcatchers. I used to be crazy obsessed with fashion magazines but now I only buy special issues that I really like. I still have all my old teen magazines at home - ym, seventeen, Teen People, Tiger Beat. Those are precious to me. I don't read any online magazines, at least I don't think I do.

Dora Moutot, French-American, 23 years old.Studying fashion journalism and communication at Central St Martins School, University of arts in London(www.fcp-csm.com) gratuaded from the french Fashion Design school Atelier Chardon-Savard, passionated by underground movements, fashion sociology and obsessed by hunting weirdo trends and bad taste. Actually in New York.

"Vulgarity is a very important ingredient...as long as it's got vitality". Diana Vreeland.

"I’m not saying that popular taste is bad so that what’s left over from the bad taste is good: I’m saying that what’s left over is probably bad, but if you can take it and make it good or at least interesting, then you’re not wasting as much as you would otherwise." Andy Warhol.