Saturday, December 12, 2015

From a real estate agent's perspective, marketing a home for sale in Livermore http://www.tricityhome.com involves getting creative. When I take a listing, one of the things that I do is walk through the neighborhood where the home for sale is located and talk with the neighbors to let them know about the home in Livermore that is for sale. As I walk up to the door, I have my Livermore home flyer as well as a large dog biscuit. I ring the door bell, and, with proper porch etiquette, I place the marketing piece where it is easy for the homeowner to reach. During that brief stay at the porch, if I hear a dog bark, or if I know a dog lives there, I leave the nice looking treat there in addition to the information about the home for sale in Livermore. It gives the marketing piece more punch if it involves the pooch.

So, why the post? The other day, I was doing just that for a general marketing piece. I walked to a neighbor's porch, rang the door bell, and I heard the distinct "woof woof." I placed my marketing piece, got out my biscuit then placed it on the step. No human came to the door, so I was on my way to the next house when the door swung open and out came a middle aged woman looking about. I turned back to see her confused look as she picked up the large dog biscuit. As I made my way back the the front porch, it awkwardly became evident that there was no dog living there at all. Then, she brought her hand to her mouth and coughed--seemingly identical to a de-barked beagle. I came clean and told her the truth that I thought she was a dog. I laughed, she did not. I told her in haste, "I thought I heard a bark from far away." That was the truth too, but not much better. I made amends, took my dog biscuit and went on my way. Next time, I'll be more careful.

about me

Jeff Pereyda was born in San Francisco
in the 60's then raised in Sunnyvale during the mid 60's on through
the 80's.

Growing up in the Bay Area and thanks
to his parent's unique hobby of surf fishing, Jeff learned his
long-time passion for surf fishing from his parents who carted him up
and down the coast at an early age hitting California's hot spots.
Jeff recalls one of the most important things he learned from his
mom. “My mom always said, 'you always have to have at least one eye
on the waves.' They're unpredictable at times.” Later, in his
twenties, and after earning a degree in Marketing, Management and
Sales, Jeff went on to study at San Jose Christian College and now
holds a Bachelor's Degree in liberal studies. After returning to the
work force, Jeff later studied to become a California real estate
broker. “Professionally speaking,” Jeff continues, “real estate
is a lot like the surf. The real estate market has its definite
crests and troughs, but it can be unpredictable. You have to always
keep an eye on it too.”

Jeff has earned the International
Diamond Award from Coldwell Banker in 2014 and has been in the top
10% in his office. At present, Jeff continues to provide personal
attention to detail in all his real estate transactions and has been
quite successful in his property management portfolio as well.

During his personal time off, Jeff
enjoys surf fishing and brewing hand crafted beer using his very own
DIY recirculating infusion mash system in the back yard of his custom
Livermore home. Life is good,and if you ask, he'll be happy to share.