ROYAL BANK OF
CANADA,
which trades as RY on the TSX and NYSE, and its subsidiaries
operate under the master brand name of RBC Financial Group.
We have five major lines of business:
personal and commercial banking (RBC Banking), wealth management
(RBC Investments), insurance (RBC Insurance), corporate and
investment banking (RBC Capital Markets) and transaction
processing (RBC Global Services). We are Canada’s largest
financial institution as measured by market capitalization
and assets, and one of North America’s leading diversified
financial services companies. We employ over 60,000 people
who serve more
than 12 million personal, business and public sector clients
through offices in North America and some 30 countries around
the world.

In Canada, we have strong positions in all of our lines
of business. In personal and commercial banking, we rank
first or second in most retail products including mortgages
and deposits. In wealth management, we have the leading
full-service brokerage operation (by assets), the largest
private bank, the top mutual fund provider among Canadian
banks and the
second-largest self-directed brokerage operation (by number
of accounts). In corporate and investment banking, we continue
to be the top-ranked securities underwriter and a leading
mergers and acquisitions advisor. We are the largest Canadian
bank-owned insurer, one of the fastest growing in the country,
and a leader in travel insurance and creditor products.
We also have by far the largest custody operations in the
country. Our domestic delivery network includes nearly
1,300 branches and other units, and 4,100 banking machines.
Currently, we have 2.6 million online and 2.4 million telephone
clients.

In the United States, we provide personal and commercial
banking, mortgage origination, insurance, full-service
brokerage and corporate and investment banking services
to over two
million clients through RBC Centura and its subsidiaries
RBC Mortgage and RBC Builder Finance, as well as through
RBC Insurance, RBC Dain Rauscher and RBC Capital Markets.

We also have a retail network in the Caribbean and the
Bahamas. Outside North America, we provide corporate
and investment banking, trade finance, correspondent
banking, treasury and securities custody services to
business clients, and private banking services to individuals.
We also have a major presence in the global reinsurance
market.

VALUES

–

Excellent service to clients
and
each other

–

Working together to succeed

–

Personal responsibility
for
high performance

–

Diversity for growth and innovation

–

Trust through integrity in
everything
we do

GOALS

To be recognized as:

–

The undisputed lead provider
of
integrated financial services
in Canada

–

A best-in-class provider of personal
and
business financial services
in the United States