451 Research on the Clover index

Behind Every Cloud believes it has a silver lining for UK financial industry

Behind Every Cloud’s Clover Index service has been ratified and endorsed by the Cloud Industry Forum (CIF) as the benchmarking index for private cloud services in British regulated industries.

The 451 Take

Behind Every Cloud is making a smart move by sticking to a niche market that it understands. It has the industry knowledge to build a product that addresses that market’s concerns, and the contacts to obtain new revenue. By sticking to this niche, it is also less likely to face broader aggressive competition. Now it needs customers and case studies, and CIF endorsement is a great way to create visibility.