When Tati joined YouTube, her username was GlamLifeGuru, which made
her channel’s URL youtube.com/GlamLifeGuru. But as her channel grew, her fans
embraced “Tati” as her brand. So her channel web address -- often the quickest
way back for her fans to watch more of her content -- didn’t match her channel
name and branding.

To make sure creators
like Tati and all of you have a consistent place for new and existing fans to
find you, we’re introducing an easier way to pick custom URLs that match your
channel names and branding.

Starting this week, if you’re a creator with at least 500
subscribers, you may receive emails and in-product notifications if your
updated custom URL is ready to claim. You’ll see several options waiting for
you that are based on your channel’s description, Google identity and
associated websites. When you want to pick your URL, all you have to do is
follow these instructions.
Once you pick one, the new URL will automatically direct
fans to your channel.

Don’t have 500 subscribers yet? Try these tips to spur your growth.
And don’t worry, in the meantime your regular URL will continue to connect
people to your YouTube channel.