Chrissie Jamieson

Domain strategy and brand protection affected by political and regulatory issues
Almost six in 10 (58%) marketers say GDPR has impacted the way they approach domain management and security, with almost one-third (31%) saying the same about Brexit. This is according to the latest global research report released by MarkMonitor, a Clarivate Analytics company and world leader in enterprise brand protection.
In addition, 38% say the increased cyber threat has changed or is changing their domain strategy. This figure…

Brands Taking Siloed Approach to Domain Security and Management
Almost one-quarter of brands have had their domain targeted by cyber criminals. This is according to the latest global research report released by MarkMonitor, a world leader in enterprize brand protection. The report also highlighted that 62% of brands reported that cybercrime impacted their business in the last year.
Almost half of the sample believes brand infringement has increased over the last year, while 46% said that cyber threats influenced the…

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm?
Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

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