Once of the most watched videos has been this ‘Women will be the reason’ video by the Clinton campaign

But searches for ‘Vote Trump’ are ahead of ‘Vote Clinton’

What does this mean?

Trump certainly has been louder during the US election campaign, but it looks like Hillary Clinton’s message is clearly getting through.

The pundits have both candidates pretty much neck and neck in the polls, but this data could indicate that rather than there being a legion of shy Trump voters – as has previously been predicted – what we could end up seeing is a surge in shy Clinton voters – i.e. those who will not publicly say they are voting for Hillary Clinton but will do so in the ballot box.

While this data doesn’t give any clue to the demographics of people searching, those shy Clinton voters could be the million of American women and other minority groups.