How Mcare started their logo design journey

Summary

Member services Australia is an up and coming consulting & business resource company, who is here to help member-based organization grow and provide help and assistance to both the community and business worlds.
As we are a start up we are firstly looking for a Logo to define us. There is alot more design work available including web, business cards, letterhead etc etc.

Company name

Member Services Australia

What inspires you and how do you envision the design for your business?

If you saw us in the street we would just blend in to the background like the organizations we support but if you visited us in our offices we would be the ones having the most amount of fun – Google style. Everyone we employ has to be professional for credibility but more so passionate and add something to the team. Our motto is; Revenue is a by-product of doing a good job and passion is the key.

Whoever takes up our challenge we want you to be passionate about our cause and it will show in your work! The logo we are looking for will be used through many mediums of print, promotional and web. We want to have the text 'Member Services Australia' incorporated and also incorporate the second smaller graphical logo with the letters “MSAU”. While we want the main logo to incorporate both components we also want to use the smaller MSAU icon on its own. We are looking to use the MSAU logo as a watermark on our website and letterhead too. Any graphics used must to be relevant to the brief above. It is not me who you need to impress but our very critical staff as this represents who WE are (I am really the push over).
The majority of organizations we are dealing with are full of baby boomers that have HUGE egos and believe things should be the way they used to be!! So we cannot have a too way-out there design
VIVA the revolution!

Wants

• Passion
• Care
• Inspiration
• Funky
• Stylish

Don't want

• italics or fancy writing
• No out there colors
• no copyrighted logos or fonts
• no pastel colors