MSM's family of channels in India include: SAB TV, SET Max, Sony Aath, SET PIX, AXN, Animax and recently on September 1, 2011, they launched a 24 hour Hindi Music Channel Sony MIX, distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India.The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.