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Edelman Trust Barometer – The Emerging Markets Supplement

The Emerging Markets Supplement explores the trust challenges facing emerging market headquartered companies, with focus on those based in BRIC countries.

GIBS Information Centre / GIBSIC‘s insight:

Measuring trust – “There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.”