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Tourism Ireland releases tapestry film

Tourism Ireland has released a new ‘making of’ film telling the story of its Game of Thrones Tapestry as the campaign come to a close.

The campaign has been rolling out around the world to coincide with season 7, showcasing Northern Ireland to millions of fans worldwide.

The 80-metre long tapestry, created using linen from Thomas Ferguson’s in Banbridge, depicts some of the most memorable scenes from every episode of the series to date.

Sixty-six metres of the Bayeux-style tapestry were woven prior to the season 7 premiere, with new sections being added this summer after each episode of season 7 aired.

In the film, viewers will see how the storylines of each episode of Game of Thrones were interpreted and then woven into a medieval-style tapestry.

Currently hanging in the Ulster Museum in Belfast, the Game of Thrones Tapestry has now become a tourist attraction in its own right.

Tourism Ireland also has a digitised and interactive version of the tapestry on its international website, where an interactive ‘Northern Ireland Game of Thrones Tapestry’ web app allows fans to zoom in and explore the tapestry in full, reliving some of their favourite scenes from previous episodes.

Fans can use the app to share those scenes with their friends via social media, and can link to pages showing where they were filmed in Northern Ireland. They can also start to build an itinerary for their holiday to Northern Ireland.

Tourism Ireland’s Game of Thrones campaign has been rolling out across the world in 12 different markets – including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands, Scandinavia, India and the UAE