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Tobacco Control is an international peer review journal covering the nature and consequences of tobacco use worldwide; tobacco's effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies. Essential reading for everyone with an interest in tobacco control, including public health professionals, researchers, policy makers and educators.

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‘We have a rich heritage and, we believe, a bright future’: how transnational tobacco companies are using Twitter to oppose policy and shape their public identity

20 April, 2018

To cite: Watts C, Hefler M, Freeman B. Tobacco Control. Published Online First: 17 April 2018. doi: 10.1136/tobaccocontrol-2017-054188
Read the full article here: linkBackground: The tobacco industry has a long history of opposing tobacco control policy and promoting socially responsible business practices. With the rise of social media platforms, like Twitter, the tobacco industry is enabled to readily and easily communicate these messages.
Conclusions Transnational tobacco companies are using Twitter to oppose tobacco control policy and shape their public identity by promoting corporate social responsibility initiatives in violation of WHO Framework Convention on Tobacco Control. Regulation of the tobacco industry’s global online activities is required.