Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.

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Most startups don't have much, if any, money to spend on marketing and growing their audience. However, as Rajesh Setty explains in the video below, startups do have one asset that they can market for free - knowledge.

Rajesh Setty is an author, investor, and serial entrepreneur, and below is his lecture on "Thought Leadership Marketing" at the Silicon Valley Founder Institute. In the talk Rajesh explains how he stumbled upon thought leadership marketing while running sales at a cash-starved startup, and how the low conversion cost and barrier to entry makes this method particularly useful for early stage companies. He also provides a clear, step by step path to "becoming the default" thought leader in your market in order to grow your audience.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,563 companies in 5 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.