5 ways to build a sticky Facebook fan page

… The McLellan Marketing Group’s page

With well over 600 million people on Facebook, it’s no wonder that businesses are flocking there to create a fan page for their organization. But what should that page contain? How should you use it to connect with your customers?

Here are 5 tips for creating a Facebook page that people won’t ignore.

Connected: Be sure you use your Facebook page as a launching point for learning more about your product or service. Link it to your website, a testimonials page or a third-party site that sells your product.

Good example:Ace Hardware offers us special FB discounts, links to their retail locations and you can even view your own local ad flier.

Be the resource: Know your audience well enough to anticipate what else they might want to know. If you sell business training, link to other HR and employee related sites or tools. Think beyond what you specifically sell and build a more well rounded resource center.

Let them talk: Don’t make the mistake of treating your Facebook page like a one way broadcast tool. One of the best elements of Facebook is that you can actually talk to your customers and prospects. Don’t turn off their ability to comment on your page.

Let the games begin: No matter how old we are chronologically, we like to play games. One great way to get Facebook page fans or to get them to keep coming back is to create contests and games that hook your audience and keep them coming back for more. Or, have a regular contest –like a weekly trivia game.

Professionally designed business pages have created a whopping 5.3 billion fans. So, do you also want to have a facebook fan page that makes you leap frog your way to success? Does the idea of targeting 400 million users accounts for your adrenalin rush? Customized facebook fan pages are what will best suit you then. Signity is an industry leader in creating business pages that will immediately appeal to the sense of your audience forcing them to action.

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Social media may be “free” but it takes a lot of time and effort to make it work. If you aren’t willing to make this commitment, it’s not even worth having a page. After all, not many people will care to “like” you if they don’t get any value from doing so.

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Nice points, I still have not made a facebook fan page. Actually I stopped using it personally out of privacy concers, but as you point out, the fact that there are 600 million users is a no brainer that business are flocking to it.

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I have to agree with most people here. But I have to agree with Styliq. Am I not marketing it right? I am working and working. Changing product in albums every 3 days. Invited friends and family to critique it. Still nothing? So frustrated. Any feed back would be great. Thank You

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Sounds like you are trying to sell – not create a community. Rather than pushing product — give them something to talk about, give them some tips/ideas — give them something of value before you ask them to buy.

Drew

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