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Sexploitation in Commercial Advertising

Nowadays, many advertisements seem to be the omnipresent entity of the society because you can see them everywhere you look. It’s easy to find them on television, in mails, magazines, billboards, online, and even on the clothes that you buy. This means that there are ads literally for any items available on the modern market. Top products include alcoholic beverages and cigarettes. It’s no wonder people are bombarded with endless advertisements for such goods that range from the services of legal attorneys to new cars.

You should understand that the world of advertisements is a distinct science so that all companies use all possible techniques, including manipulative and psychology, and include them into their marketing campaigns to make them as effective as possible. The main reason is that businessmen do their best to sell their products and offers. They also use different objects and images in their advertisements, and they are often altered to target a given consumer group.

Some of the most common images used by companies include models, celebrities, animals, and babies because they are very effective when it comes to selling products, especially when they are exploited correctly. Unfortunately, women’s bodies are often misused by businessmen in their advertisements because they just want to glorify their goods. This is what often leads to a number of detrimental effects, such as women who are degraded and those consumers to whom these ads are targeted at.

Advertising was developed at the very beginning of the 19th
century because industrial influences turned into a major part of people’s everyday life. In the 20th century, companies realized the right manner in which they needed to use advertisements to sell more goods and earn more money. Don’t forget about scientific and technical approaches taken to allow businesses to benefit from developing ads.

When companies started to use advertisements to their full capacity, they understood that the main secret of successful product promotion was all about convincing consumers they needed a particular item right now. They became more and more convincing, but the main problem is the development of sexploitation. That’s because many businesses prefer to use sexuality and relevant images to promote their offers, services, and products, especially when it comes to the ads that include women’s naked bodies.

Nowadays, many advertisements seem to be the omnipresent entity of the society because you can see them everywhere you look. It’s easy to find them on television, in mails, magazines, billboards, online, and even on the clothes that you buy. This means that there are ads literally for any items available on the modern market. Top products include alcoholic beverages and cigarettes.