Dubai joins global campaign against hunger

Dubai, May 19, 2010

The International Humanitarian City (IHC), has announced the End Hunger: Walk the World initiative, in support of the World Food Program’s (WFP) School Feeding Program.

Organised in collaboration with the UAE’s Red Crescent, ‘Walk the World’ urges UAE residents to join on a global walk against hunger on June 4 at The Dubai Mall (Star Atrium).

As declining economic growth pushes thousands of people further into poverty, the WFP, together with its major corporate partners TNT, Unilever and DSM, along with their supporters, the IHC, the UAE Red Crescent, and The Dubai Mall, encourage the people of the UAE to join thousands from countries around the world (one hour in each of the planet’s time zones) to raise awareness and funds to feed poverty stricken children.

In addition to the WFP’s School Feeding Program, the funds raised will go towards education initiatives driven by the UAE Red Crescent.

“For as little as one dirham, WFP can give a cup of porridge, rice or beans to a child in school – a small but highly effective investment in a healthy and productive future,” commented Makiya Al Hajiri, CEO of International Humanitarian City.

“Every six seconds a child dies because of hunger and related causes. Whether you would like to participate in an internal fundraiser or just join us the day of the walk, every little bit counts,” addedMark Woodcock, sales and commercial director at TNT Express (UAE).

Head of the UAE Red Crescent (Dubai branch), Mohammed Abdullah Alhaj Al Zarouni, said, “It is a great opportunity for the UAE and the Red Crescent to be involved in such a global fund raising initiative.”-TradeArabia News Service