German Brand Award 2016 in GOLD

A brand demonstrates a position; it builds trust and aligns a direction. It also has cultural and economic value and is therefore a key success factor in business. But a brand does not appear out of thin air: The branding process takes time and requires a lot of work, consistent actions, sustained communication, and steadfast adherence to a design language.

This perspective has guided the SieMatic brand for the 56 years since it was first established by the company, which was originally founded in 1929. Successful brand management’s highest authority Launched by the internationally renowned German Design Council, the German Brand Institute is tasked with presenting and rewarding groundbreaking achievements in the field of brand management. Competition is limited to companies nominated by the institute’s committees of experts, and the highest award of the “German Brand Award in GOLD 2016” was given to the SieMatic brand.

The brand as an expression of successful corporate culture “Our brand is our most valuable asset. The more value attached to it, the more valuable everything we develop and offer becomes,” is the credo of CEO Ulrich W. Siekmann, the third generation of his family to manage the company. “What characterizes our brand is internationally recognized design of timeless elegance, and the consistency with which we implement this in all areas – not only in the development and design of our products, but also in the selection and training of our partners, the concepts and execution of SieMatic-exclusive showrooms and presentation in multi-brand showrooms, the representation of our brand in the media, and of course our entire communication direction.

Last year we pleased to receive the ‘German Design Award 2015’ in GOLD from the German Design Council for the innovative SieMatic 29. To now also be awarded the ‘German Brand Award 2016’ in GOLD is a great honor and wonderful recognition of our work.”

“Any damn fool can put on a price reduction, but it takes brains and perseverance to create a brand.”