This Illustrated Packaging Gives Personality to the Food Products

Designed by Anton Yeroma, these illustrated packaging examples identify how personality can be infused into seemingly simple products by highlighting a more artisanal aesthetic. While olives, jam and hot sauce are staples within the fridge of many consumers, they're often not branded beyond being somewhat simple because of the commonplace nature they hold. Yeroma goes against this with vibrantly illustrated examples of branding that sees the items come to life and take center stage rather than blend into the preserves section.

The illustrated packaging examples sees the olives jar emblazoned with rustic imagery of an olive tree, while the raspberry jam is personified with the imagery of the Raspberry Man. The hot sauce features an anthropomorphic pepper that has come to life to don a skeleton mask for a touch of humor.