UK: Alpro introduces Alpro Fusion brand

Alpro, the soy product specialist, has rolled out a new range of chilled single-serve drinks in the UK under the brand name Alpro Fusion.

The drink is described as being a combination of soya or coconut with a “fusion” of fruits and comes in the varieties Soya Apple Kiwi and Coco Pineapple Lemongrass.

Alpro UK and Ireland marketing controller Vicky Upton said: “We know there is consumer demand for more plant-based options, particularly convenient products that fit in with their busy lifestyles. That’s why we’ve created Alpro Fusion – it’s the perfect option for on-the-go refreshment with a delicious fusion of plant-based ingredients and no added sugars”.

“Adding a ‘grab-and-go’ drink to our ever-growing portfolio forms part of our continued drive to offer consumers a broad range of plant-based solutions that are available where and when they need them”, she added.

Alpro Fusion will be available in convenience channels and Waitrose supermarkets from March, sold in a 330ml carton for an RRP of £1.79 ($2.58).