Our annual Valentine’s Day study polled 1,000 consumers within the United States to learn top Valentine’s Day purchases, spending habits, and shifting attitudes and trends. Overall, Valentine’s Day still matters, as 67% plan on celebrating V-Day while only 33% do not.

This survey was run with Toluna QuickSurveys, the leading self-serve digital consumer insights platform. Respondents for this survey were selected from among those who have agreed to participate in Toluna surveys. Create your own survey today!