Put a Lid on It eyelid primer. After using this, we are aghast that there are people in this world who use eyeshadow without priming first. Not only does this make our shadows pop, but it doesn’t crease and stays on until we wash it off. Shipman explained that she added special light-reflecting properties to the formula to keep shadows from appearing muted when layered. So far we’ve tested it up for up to 48 hours. www.thebalm.com, $18

Photo: TheBalm Cosmetics

Put a Lid on It eyelid primer. After using this, we are aghast that...

Put a Lid on It eyelid primer. After using this, we are aghast... Photo-5825433.79126 - SFGate

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Balms Away. Okay, fine. You’ll eventually want to remove that shadow (and liner, and mascara). Balms Away is like next-generation Vaseline; think of it like a no-fail (gentle) remover and eye treatment in one. “My grandmother had gorgeous skin, which she attributed to her solid makeup remover,” Shipman explains. “I decided to take the concept to the next level by adding numerous skin conditioners and anti-aging benefits.” www.thebalm.com, $20

Balm Voyage holiday palette. Let’s just accept, for a moment, the very cool colors (everyday neutral shadows with fun pops of color) and the travel-friendly efficiency of this all-in-one palette. But what really gets us is the flip-up cover for the three lip and cheek creams (“sheer or layered for more payoff,” Shipman advises), which takes care of those carry-on induced “crumbs” that normally would turn the tangerine-like “First Officer” into a muddy purple mess.
www.thebalm.com, $42.50

Blueberry Face Treatment Mask. Like us, Shipman loves clay masks, but she wanted something that would do more than the typical (drying) detox. Genius. So she added antioxidants to replenish distressed and fatigued skin. Result? In addition to the clarifying effects of a mask, this leaves skin moisturized, rather than zapped. www.thebalm.com, $22

En Root Hair Mascara. So you know when you’re playing fast and loose with coloring appointments and a fancy gala ticket lands in your lap? This “mascara” solves that. Shipman created this to cover grays and roots between hair appointments. “I have a crazy schedule, so an instant touch-up can be a lifesaver when an unexpected special event pops up.” It’s like she gets us. www.thebalm.com, $15

Liquid Timebalm.This dual-personality concealer and spot-treatment is only available in theBalm’s Mission District flagship, but we have a feeling it’s only a matter of , ah-hem, time, before this Timebalm becomes a major must-have. Here’s why: Shipman added natural antibacterial tea tree oil, which clears spots without tell-tale pealing. Since it’s a treatment, that means it can also be worn to formerly makeup unfriendly environments (the bed, the gym, the weekend grocery run). $20 (Shown: Fair)

Liquid Timebalm.This dual-personality concealer and spot-treatment is only available in theBalm’s Mission District flagship, but we have a feeling it’s only a matter of , ah-hem, time, before this Timebalm becomes a major must-have. Here’s why: Shipman added natural antibacterial tea tree oil, which clears spots without tell-tale pealing. Since it’s a treatment, that means it can also be worn to formerly makeup unfriendly environments (the bed, the gym, the weekend grocery run). $20 (Shown: Honey)

Liquid Timebalm.This dual-personality concealer and spot-treatment is only available in theBalm’s Mission District flagship, but we have a feeling it’s only a matter of , ah-hem, time, before this Timebalm becomes a major must-have. Here’s why: Shipman added natural antibacterial tea tree oil, which clears spots without tell-tale pealing. Since it’s a treatment, that means it can also be worn to formerly makeup unfriendly environments (the bed, the gym, the weekend grocery run). $20 (Shown: Nude)

“Quiet on the Set” makeup tutorials “The biggest complaint from customers is that they loved their look, but couldn't recreate the magic at home,” Shipman noticed. Truth. So theBalm store will record your makeover and send you the video. Plus, view previous in-store makeovers. We dare you to watch just one.