Pattern Properties

The bar container is then populated with 2-4 benefits or reassurances. These are answers to commonly asked customer questions or pain points. These may refer to concerns about shipping, delivery, ratings or any active bonuses. (Viljo highly recommends to use qualitative research to uncover these from real customers).

Add:
Specific Descriptions

Last but not least, an element of specifity is added with short but detailed descriptions for each of the benefits. Ex: if free shipping is offered, it's important to clarify under which conditions this becomes true.