E-City brings the world’s best sound experience to Dubai

July 3, 2017

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Considered as the best wireless speaker in the world, Devialet has revolutionized music.

Devialet – Gold

E-City, the leading retailer of a chain of world-class multi-brand electronics retail stores across the UAE and part of the ALBATHA Group, has announced the Dubai release of the latest range of wireless speakers from Devialet’s Phantom Speaker Line — Gold, Silver and White. The inclusion is the part of E-City’s 2017 agenda of expanding exceptional range and in providing its customers with the experience of the ‘Future of Electronics.’

E-City’s release of the latest line of Devialet products proves to be both timely and strategic. Complementing its position as the world’s best wireless speakers, Devialet has astounded industry analysts and customers with its wide portfolio of speakers that have revolutionized sound processing. To date, Devialet has received 62 industry awards and 108 patents. Devialet speakers are the result of a revolutionary technology that has transformed the process of sound amplification. Technology inventor Pierre-Emmanuel Calmel created ADH Intelligence–a first-of-its-kind hybrid technology that connects associates the preciseness of Analog amplification (Class A) to the power of Digital amplification (Class D), which allows the speakers to offer crisp and award-winning sound quality.

“E-City is proud to offer the best wireless speakers in the world. Devialet’s Phantom line will surely give customers a one-of-a-kind audio experience; accessible via Bluetooth, WiFi, Ethernet or optical cable,” said Dirk Raemdonck, Marketing & Retail Development Manager, E-City. “We promise you, once you’ve experienced the world class audio quality from Devialet speakers, there will be no turning back–offering a sound range that spans 14Hz to 27kHz, 108dB playback with zero saturation, zero distortions and zero background noise.”

Leading celebrities like Beyonce, Jay Z and Shah Rukh Khan are proud owners of Devialet speakers. The Gold Phantom retails for AED 11,800, while the slightly lower-end Silver and White Phantom are priced at AED 8,999 and AED 7,499, respectively. The Phantom Gold maxes out at 4,500 watts with an astonishing 108 decibels, which is the equivalent to a live rock performance! Owners of the entry-level models have to settle for 99 and 105 decibels respectively, which is still high on quality standards. Currently Devialet Phantom range of speakers is available only at the E-City store in Dubai Mall.

E-City is the electronics retail arm of Albatha Group – one of the largest conglomerates in UAE. The group is a Shariah-compliant organization, comprising of over 25 companies with over 7,000 employees spread across seven industry sectors i.e. automotive, consumer, engineering, home products, real estate, healthcare, household and personal care. Albatha’s business is spread across the Middle East and North Africa (MENA) region with a distribution network that expands from the Indian sub-continent to Europe. Albatha represents over 200 international corporations serving them with their business and branding needs in the most effective and professional manner.

About E-City General Trading LLC:

E-City General Trading LLC was incorporated in 2008. Headquartered in Dubai, the company operates a highly successful chain of multi-brand electronics stores in some of the premium malls across the UAE. E-City is a multi-brand, multi-product, multi-service electronics retail concept that sells more than 100 leading brands of consumer electronics, computers, and telecommunication & home appliances. It is set to evolve its brand positioning as the region’s first ‘Technology Convenience Retail’ store.

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