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Escape Velocity

Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.

In this summary of Escape Velocity, you will learn:

How to use organic innovation as a complement to M&A to systematically migrate an enterprise's portfolio out of lower-growth and into higher-growth categories.

How to leverage asymmetrical resource allocation to create a powerful and sustainable foundation for a long-term competitive advantage.

How to leverage target-market initiatives as accelerants to growth.

How to manage your innovation resources to create maximal returns.

How to fundamentally change the execution cadence of an organization, creating an irreversible tipping point along the way.

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By Geoffrey A. Moore

Item #:
2816

The Darwinian struggle to deliver profitable products and services ensues as competitive advantage gaps narrow. Geoffrey A. Moore, author of Crossing the Chasm and Inside the Tornado, looks at the challenges faced by today’s companies in this struggle. Moore gives advice to managers and leaders who need to understand their company’s role in its market ecosystem, along with what kind of differentiation will be most rewarded in the marketplace.