Harrison may feel far from New York, but it's actually right next
door. Only four subway stops—a 20-minute ride on the
PATH—separate it from Manhattan's lower West Side, where Garber
is eyeing a stadium for the new New York team, which will likely
be a reincarnation of the New York Cosmos.

In other words, Garber may place the new stadium right inside the
catchment area of an existing stadium that is already fighting
for every supporter it can get. (Disclosure: It already got me;
I'm a season ticket holder. Come on you boys in white!)

Casual fans from New York may choose to see the Cosmos play in
Manhattan rather than schlep to Jersey for the Red Bulls, as they
do now. The Red Bulls will likely keep their Jersey fans --
potentially leaving both teams with half the attendance base the
Red Bulls have now.

New York is certainly big enough for two teams. And it would be
delicious to see the Red Bulls punish the Cosmos on the field for
the temerity of coming back into existence. But for the Cosmos
and the Red Bulls to both thrive, the Cosmos need to be in
Brooklyn, Queens or the Bronx. Those boroughs are far enough away
that going to Red Bull Arena is a real journey. Plus, they're all
closer to the Long Island market.

In other words, a Cosmos stadium in the outer Boroughs would be
more likely to generate new, local fans who don't feel like
traveling to Harrison, and not ruin the attendance market around
Red Bull Arena.

Unfortunately, Garber wants a team located inside New York's
"urban
core," i.e. Manhattan, which is an indicator that he has
misunderstood the No.1 rule of real estate: Location, location,
location.