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Google announced today that it is officially shutting down Google+ after receiving backlash from reportedly failing to publicly disclose a security bug that affected hundreds of thousands of Google+ accounts. Google announced this decision in a blog post and outlined the specific reasons that lead to the end of Google+. To combat the cybersecurity issues […]

There has been a lot of information online recently about making websites ADA compliant. We have received many questions from our clients about the new ADA compliance guidelines and what they need to do about it. The Americans with Disabilities Act (ADA) of 1990 is the reason we have things like disabled parking requirements, service […]

Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you […]

Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has […]

As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website and if you read our “2018 Marketing Predictions” […]

In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of […]

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]

First, we just discovered HARO, so if I’m not following protocol, please let me know. Second, my name is Kristi Simone and I am CMO at Whiteboard Marketing We are a small marketing firm located in Dublin, Ohio with 16+ employees. I handle all career searches and hiring needs for our company. And, we see […]

Facebook quietly introduced the option to add video covers to your Facebook business page. While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie . […]

Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]

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Whiteboard Marketing was proud to be a part of the Kash4KidSMILES campaign. KidSMILES serves families without the resources to afford traditional dental care. Together, we were able to raise $10,875 for this incredible organization! ... See MoreSee Less