Wacoal America is celebrating its 30th anniversary with a "30 Years of Beauty" campaign that will include a brand ambassador partnership, a year-long national bra giveaway and the release of limited edition bras.

The American star and the German brand have generated buzz for their first collaboration. While Adidas unveiled its new sneaker reservation app on Tuesday, Kanye West posted a countdown on his website Yeezy Supply.

British women's fashion and occasionwear brand Phase Eight has chosen singer Sophie Ellis-Bextor to represent the label. It is the first time the label has selected a high-profile ambassador to model for it since 2004.

For summer 2015, G-Star put aside famous faces and creative photos. Instead, the brand asked leading fashion photographer Ellen von Unwerth to shoot the collection that focuses on young people comfortable in their jeans.