Weight Loss Marketer TV Spend in 2016 Hits $100M

Weight Watchers outpaces Nutrisystem, Jenny Craig and others

By By iSpot.tv

According to iSpot.tv, from Jan. 1 through March 9, marketers of weight loss products and services spent an estimated $101.9 million on 65,212 national TV ad airings, yielding 9.2 billion ad impressions, of which 7.2 billion were live.

Broadcasting & Cable has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly view of spending by industry. Learn more about the iSpot.tv platform and methodology here.