Press Releases

Listen to the external parties from Italy like Silvachimica, Lapi, GSC Group and Lamipel why they think it is so important to join Leather Naturally. Leather Naturally is working on a global communication strategy aimed at winning over younger consumers.

This article is a translation from the Lederpiel publication.
Egbert Dikkers was interviewed in his role as Chair of the Management Board sharing a view on the leather industry and the importance to join forces to focus on the leather image.

Many critical stakeholders in the leather industry have been voicing the need to promote leather internationally on a coordinated way, in order to keep the interest and perception of leather as a unique material, reconnecting the newest generations with those values.
Leather Naturally has been urged by many of those stakeholder to come up with a plan to positively highlight leather and is now getting ready to implement a digital campaign.

Video co-produced by Leather Naturally highlights the positive facts about leather.
A group of European leather industry players, supported by Leather Naturally, just launched a video (view English) (view German) to promote responsibly produced leather. The video was produced with the support of various European leather industry partners – tanneries, leather chemical manufacturers and brands – to highlight the facts about leather.

The leather industry has no problem with a high profile, talented and successful designer such as Stella McCartney using her status to promote sincerely held beliefs. Yet people who have access to the media and can expect to shape the opinions of others must use that power responsibly.