Attention employees, managers, executives, and job seekers:

Never Worry About Your Job Security Again. Soar to the Top of the Ladder Faster than Your Coworkers and Get More Raises, Recognition, and Respect.

Stop losing sleep over cutbacks and layoffs, and start looking forward to more opportunities, better promotions, and faster career advancement. All while you easily become one of the most valued people in your entire organization.

Hello, I’m Derrick Welch.

Have you been stressed out, worried, or struggling to get ahead?

Have you been passed over for promotions, or missed out on raises?

Does it seem like they just don’t appreciate you?

Do you ever lay awake at night wondering if you will have a job next week?

Do you ever ask yourself why you don’t have the level of success you feel you should or could in your life and on the job?

Would you like to stop worrying about layoffs and start thinking about promotions?

Would you like to start moving forward in your career and begin to reach the goals you know you are capable of reaching but simply have never been able to?

Do you believe that job security simply does not exist anymore?

Do you feel that if you continue doing things in your life and on the job the way you have always done them that you will continue to get the same results you have always gotten?

If you are like most of us I am sure you answered yes to most, if not all, of these questions.

This is exactly why I wrote “Defy Mediocrity. Choose to be uncommon. Think of the alternative.”. This book was written specifically to help give you the tools you need to become the best you can in your career and in life.

“Your book changed my professional life. It took me from salesperson, to Manager, Director, to VP, to President. Many thanks.”

Scott Goodspeed Managing Partner, GCC Partners

“I think you have created another Masterpiece”

Pat Garufi

This is a book about defying mediocrity. It is a book about conquering the dozens of self-defeating traits so many of us have that hold us back in our careers and our lives and prevents us from doing all we are capable of doing and of becoming.

This is a book about the pursuit of individual excellence!

Mediocrity manifests itself in many ways. It cannot simply be turned on and off.

It is a silent killer of careers and dreams.

Chances are your self-defeating traits are holding you back on the job and in your life!

They are self-inflicted road blocks you are putting in front of yourself.

Road blocks that will stop you from ever reaching the professional and personal heights you could and should reach.

“Defy Mediocrity. Choose to be uncommon. Think of the alternative.” will show you how to eliminate these road blocks and how easy it is to become the best you can be.

“The invaluable advice in your book has changed my life during the last few months and gave me a vision to know how to plan and manage my life and my future. Thank you Derrick you are a mentor in my life.”

Bryce Jeon Seoul, Korea

“This is a fabulous book! I have read it numerous times and now have listened to it for the 3rd time. I needed to read a book like yours and learn to apply it in my life. Thank you for that lesson. I am going to require that all my employees read it.”

George Hong, President HJC America

I chose to DEFY MEDIOCRITY!

Once I started living by a new set of principles and standards everything changed…

I was given new opportunities.

I was promoted to a high level executive position for a $4-billion-dollar financial institution.

I handled my company’s largest and most important accounts.

I was given the opportunity to take over full operations of a multi-million-dollar company, without a college degree.

And so much more, simply because I rose above the crowd by defying mediocrity.

Now I want to help others achieve this same type of success. This is why I wrote “Defy Mediocrity”. I wrote this book specifically to help give you the exact tools I’ve used to achieve my success. So YOU can become the best in your career and in your life.

And now this is so easy!

You do not have to study for weeks on end, enroll in a course, or attend seminars. Your peers, managers, boss or whoever you serve will see these changes in you almost overnight.

Whether you are starting the first day of your first job or whether you have been in the work force for most of your life, this book will give you the tools you need to defy mediocrity and reach your true potential on the job and in life.

Where you are and where you have been is not the issue. Where you want to go and who you want to become is.

Once you take the simple steps required to defeat mediocrity on-the-job, your attitude, commitment, and quest for constant improvement will carry over to every area of your life.

It really is this simple! This book will show you how.

You are going to enjoy:

Getting up every morning with an excitement about the day instead of anxiety.

Have the pleasure of feeling real job security and true appreciation for your work.

Coming home every day without a load on your mind and fully ready to enjoy your personal life be it a mate, family, children, or leisure activity.

Going to bed every night without having to worry about your job.

Getting a paycheck that makes you smile and knowing it is only going to get BIGGER!

“This book changed my life. This book really serves as a wakeup call to anyone that works for a living. It focuses you on the fact that you and only you are responsible for your own success. You can’t help but read the book and constantly say “Wow, I can’t believe I used to think that way”. This is truly one of the reference books of my life. I refer to it whenever I’m feeling dissatisfied or unfulfilled at work. I highly recommend it.”

Review Posted on Amazon.com

“You may not like reading some of the things in this book, but you will love what the application of this information will do for your career.”

Katherine Demetriades, Art Director

Speaking as an employer, an employee, a co-worker, and a customer, I can say without hesitation that mediocrity surrounds us. It has become an epidemic. It is a disease that is destroying the ability of every company in this country to be competitive.

It is a condition that is preventing so very many from ever scratching the surface of who and what they can become and accomplish.

It knows no discrimination.

It can affect every one of us if we do not fight against it every day. It can hurt our careers and our life.

It limits our potential. It holds us back.

It is keeping you down. It is holding you back. It is stopping you from even beginning to approach the potential you have within you.

Think about this. The average person’s IQ is around 100. An IQ of over 160 qualifies you as a genius.

Imagine that. A genius is only 60% smarter, according to the experts, than the average person. In other words, if you can read this a genius could not possibly be even twice as smart as you are.

So how can so many accomplish so much more than others? The simple answer can be found in this book.

What if you could start making 10% more annually today?

For example if you make $50,000 a year that would be $5,000 more in your pocket. If you make $100,000 a year that would be $10,000 more dollars you would have. What could you do with 5 or 10 thousand more dollars this year?

So if this information is worth thousands if not tens or hundreds of thousands of dollars to you what would be a fair price to me? A $1,000 would be a tiny drop of what you will benefit. But I am not asking you to share even a small fraction of the raises you get because of me!

“I urge you to get this book! I have it on my nightstand and read it all the time! If everyone had a copy of this and lived by it, boy what a different world we would be living live in. We choose to be uncommon!”

Helene Doherty

“I have listened to so many different motivational / sales CDs and yours is amazing & powerful. It is not good —– it is GREAT!”

Linda Becker

Here is a partial listing of what “Defy Mediocrity” will show you:

How easy it is to excel at what you do.

How to become a major impact employee with your company.

How to maximize the opportunities that present themselves to you.

Why you are the person holding you back and what to do about it.

Why what you say means little and what you do means everything.

How to make others appreciate your efforts and work to make your job easier.

How to eliminate your fear of failure.

How the fear of what others may think of you is holding you back in life and how to end this once and for all.

The things you can do to not only help keep your job in this age of employment instability, but to rapidly move ahead in your career.

How to make the most of what you have right now today.

How to produce results instead of creating excuses.

How to become a "can do" and "does it" person, not a "can't do", "can't be counted on", or "doesn't do it" person.

How to free yourself from the shackles of your mind. Learn how to think beyond the known boundaries and find new and far better ways to do the same thing.

Why mediocrity is one of the easiest things in life to defy.

The difference between those who excel at their job and in life and those who just get by.

What the difference is between those who are considered valuable employees, the employees who move up more rapidly than others within the company, and those who are simply part of the staff.

How to set yourself apart from others, from mediocrity.

That the answer to all your problems lies within you.

A special message for those of you starting a new job.

How the seeds of dissatisfaction will produce a harvest of change in your life.

Why excellence must often stand alone.

What your obligation is.

Why if you want to work for a great company, you must start by becoming a great employee.

Excuses. We all have them. What to do to overcome them.

That questions are the key to the door of improvement.

Why real improvement must start with the person in the mirror.

Why the good of the company must always take precedence over the good of the individual.

That change is inescapable and how to benefit from it.

How to deal with things the way they are, not the way you would like them to be or think they should be.

The critical importance of recognizing others and showing your appreciation.

Why you might be making your employer sick.

Why can others succeed and not you? The answer may surprise you.

How emotions are always more powerful than logic.

How defying mediocrity is a lot easier than you might think.

How not to let your ego get in the way of the objective.

Why we so often anticipate failure instead of success and what to do about it.

How to find the opportunity that lies within every problem.

Why despite the fact that mediocrity does, indeed, love company you must have the guts to be different.

How we all seek acceptance in life but the question is "at what price?".

A message for those of you in management or who hope to be in management one day soon.

How you possess the greatest power ever created. You own it, free and clear. To solve all your problems, to reach all your goals, all you need to do is put it to work. It sits and waits for you to use it.

Why can someone else accomplish that and not you? Says who?

How to change your life by looking for responsibility.

What to do when you get discouraged. We all do!

Discover and defeat the enemy within.

“Your book should be a substitute for the bible! Your wisdom and knowledge is extremely helpful, inspiring, and encouraging.

Lamani Depina, Author and Screen Writer

“Defy Mediocrity” is a must read for every professional and for every young person coming out of college into the professional world. It clearly defines what sets the winners apart. I recommend all managers give this book to all incoming staff.”

A review posted on Amazon.com

If you are a business owner or manager, how much money are your employees costing you?

“If you want to significantly increase productivity while dramatically improving morale put a copy of “Defy Mediocrity” in the hands of each of your employees. It will tell them things your managers can’t or won’t. Do them a favor and do your company a favor and give them a copy of this book!”

Frank Bunker East Coast Sales Manager, Walker-Clay, Inc.

“Defy Mediocrity: Chose to be uncommon. Think of the Alternative” will provide the wakeup call your employees need.

Your employees are perhaps your most important asset. If you are like most companies, they also represent the single largest expense your company has. Unfortunately, employees in most companies are simply not performing as well as they could be or should be.

If you are a business owner or manager, underperforming employees limit your ability to be competitive. They drain productivity. They can seriously hurt morale. They have a direct and negative impact on the profitability of your organization. Yes, your employees are probably your largest cost and among your largest headaches.

But your employees are also the one thing that can provide you with the largest gains for the lowest cost.

To defeat apathy, procrastination, the attitude of entitlement, absenteeism, low productivity, poor quality, complacency and dozens of other negative traits is to “Defy Mediocrity”. This book will remind your employees of why they were hired, of what their job is, of how their efforts impact the company.

It will:

Show them why their efforts and contributions must come before the rewards and promotions.

Help create support for management.

Provide the motivation they need and may not be getting.

Get them to start looking out for the company instead of themselves.

Show your employees how to improve their value to the company and why it benefits them to do so.

Teach them what it takes to excel.

Teach them how easy it is to become an impact employee.

Show them the importance of integrity and pride.

Make them want to start taking responsibility for their actions and inactions.

Show them how their ideas, and not just their efforts, can dramatically impact the company in a positive manner.

Make them want to solve problems, not just point out every one they see.

Show them why what they do is so much more important than what they say.

Show them the importance of embracing change and helping to make it succeed.

Show them the critical importance of internal customer service and how it can make their job so much more productive and enjoyable.

Show them why the company must come first.

“Defy Mediocrity: Choose to be uncommon. Think of the Alternative.” will teach them all this and much more while showing them why and how it benefits them to think and act this way. An employee driven to excel can make an astounding impact on the productivity, morale, quality, and service of your company. All of which lead to dramatically increased productivity, quality and profits.

Shouldn’t you put a copy in the hands of each employee today?

“"This book changed my life. Amazing. If you buy one self help book buy this one!”

Wayne Barnes & Noble Website

“Welch Speaks from experience when he discusses the corporate world. Every strategy in the book is proven and versatile.”

EnterpriseNews.com

Who is Derrick Welch?

A fair question. After all, you should want to know what qualifies me to write this book. Having spent over 3 decades in senior management positions with both large and small companies I am not someone who has read about what to do, or has only told others what to do.

I have done what I write about. I have years of hands-on experience in operations, marketing, administration, production, and in just about every other area of business.

I am not an MBA or Ph.D. and while I do have degrees in Business Administration, Marketing, and Management, textbooks and classrooms have not taught me how to dramatically increase the productivity and profitability of any business.

Most of what I have learned has been through trial and error. I have worked on the production floor and in the boardroom.

I have helped run very successful companies and I have turned around companies that had been bleeding red. I have started at the bottom and worked my way up.

This book will show you the same strategies I used to help me become Vice President of a major Boston based Advertising Agency at the age of 27 and Chief Operating Officer / Vice President of Operations of a nationwide multi-million-dollar company at the ripe old age of 31.

Oh, by the way, I should mention that my education was not what got me these positions. I dropped out of college at the age of 21 and in fact, I did not even get my first college degree until I turned 37 years old.

These accomplishments were obtained in spite of not having a college degree, not because of it.

As I have told you before, few things are more valuable to an employer than a manager or employee whose ideas and efforts help dramatically improve the company. This book will show you how.

I hope you will join owners, executives, managers, and employees from the very long list of companies, public and private, for profit and non profit, from small businesses to Fortune 500 companies, from virtually every industry who are using the knowledge and strategies contained in “Defy Mediocrity: Choose to be uncommon. Think of the Alternative” to dramatically improve their job stability, career path and life.

My best,

Derrick Welch

Derrick W. Welch

“I bought this book when I worked full time and it totally changed my life, my ambition and my thoughts about my work ethics and my personal life. I owe this book my life and for what it is today; fulfilled and happy.”

Elizabeth Thoms

“I think everyone in business should be required to read “Defy Mediocrity”. Mr. Welch, we at Southern Office Supply, Inc. believe your book points a finger at each employee here including myself. Anybody and everybody can get some excellent insights about themselves and their fellow employees by reading your book.We are going to add “Defy Mediocrity” to our required reading list. Again, we think your book is an excellent tool to rebuild, rejuvenate, reiterate, what modern day business is all about. Thank you for your insight into the business world and how important continued and improved productivity can be even to a small business.”

Anthony McKee , President, Southern Office Supply, Inc.

“I have never seen a book like “Defy Mediocrity”. It should replace the employee handbook. A hard-hitting, pull-no-punches, guide to maximizing your on-the-job performance. To start getting ahead in your career tomorrow, read this book today.”

Edward LaPlant, Purchasing Manager

Please for your sake, your employer’s benefit, and your friends and family, order Defy Mediocrity right now. Your life could be different starting tomorrow!

I know from personal experience that you could lose out on a promotion, raise, new job, or other opportunity at any moment. ‘Defy Mediocrity’ could prevent that. Why not avoid the pain and suffering that could be headed your way and get what you deserve happening instead?

I am so convinced that DEFY MEDIOCRITY will change your life by putting your career on the fast track I will give every penny of your money back if you are not jumping for joy after trying my principles.

So let’s go. Let me start helping you right now!

60 Day 100% Money Back Guarantee

“Defy Mediocrity. Choose to be Uncommon. Think of the Alternative.” comes with a 100%, no hassles, no questions asked, 60 day money back guarantee

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Join owners, executives, managers, and employees from the growing list of Fortune 1000 companies to small businesses who are using my books to dramatically change thier lives…

AAA

ADP

AG Processing

American Business Connections

American Metal Fabricators

Antonio's Italian Rest

APD

Apogee Computers

Bank of America

Barnes & Noble

Bay State Gas

Bell Atlantic

BELLSOUTH

Birchfield Country Inn

Blanks Color Imaging

Book House, Inc.

Borders Books

Boyds Wheels, Inc.

Business Brokers

Castle Sales

Christian Light Publications

Clark Graphics

Computer Ed

Computer Junction, Inc.

Data Storm Technologies

Dawson Book

Dell Computer

Deloitte & Touche

Delta Airlines

Deposit Guaranty National Bank

Deseret Books

Dodds Book Shop

Dole Foods

Dreyer's Grand Ice Cream

Easton Co-operative Bank

Easton Water Department

Econo Foods

Emery-Pratt

Ernst & young

Expostar Displays

Exxon

Fairmont Tamper

Fifth Third Bank

First American Corporation

Frost National Bank

G.M.T., Inc.

Gab Robins

GBH Distributors

GEICO

Gold Coast Promotions

Grimm's Pump Service

Hanover Junior High School

Hanson Police Department

Harsco

Helmet House

Hewlitt Packard

HJC

Hollins College

Huettl Tours and Travel

Human Resource Professionals

Indianapolis Public Libraries

Intergrated Solutions

Islander Flags

J.C. Penny

Jim Walters Resources

Joseph-Beth Booksellers

Keiger Printing Company

Kelly Services

Kodac

Larry Weinstein, CPA

Left Bank Books

LifeCell Corp

Litecontrol

Marine Optical

Market USA

Marsh & McLennan Companies

Mass Mutual Life Insurance

Mattress Warehouse

Mellon Bank

Mercedes Benz

Miami Systems

Millard Metal Service Center

Mohawk Dental Supply

MTSI

Nash Finch

Northwood University

Ontario Laminated Products

Patent Construction Systems

Patent Plant Services

Paul Street Grille

PCC - AFT Advanced Forming Technology

PEPSICO

Plantronic

Ply Gem

President Tuxedo

Quaker State Oil

R. J. Michaels

Raytheon

Red Snapper Inn

Reed Mineral

Rexroth Corporation

Reynolds & Reynolds

Robert Reiser & Company

Rockland Glass & Aluminum

Rockland Police Department

SBC Communications

School Transportation of Massachusetts

Selzer Realty

Shell Oil

Sherwood / Harsco

Southern Office Supply

Southwestern Bell

Spinard Building Supply

Springfield YMCA

Sullivan Brothers

Sylvan Learning Systems

Target

Taylor Gas Equipment Co.

Taylor Wharton Gas

Tektronixs

TELCOM

Texas Instruments

The Bookseller

The Lane Press

The Main Report

The Parvus Corporation

Tiggs Corp

Total Information Inc.

Total Petroleum

Total Refinery

Treasure Island Property Owners

Turner Steel

United Nations Plaza Hotel

United Parcel Service

United Way

US WEST

USAIR

Valley Briners

VONS Companies

Walker-Clay, Inc.

Walters Industries

Whites of San Marco

Wiring Solutions

WWF Paper

YMCA

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More Testimonials...

"If you are interested in dramatically improving the operations and profitability of your company, your job stability, or the direction of your career read "Defy Mediocrity" by Derrick Welch. Owners, executives, managers, and employees from companies, both large and small, from virtually every industry are using these books including In Pursuit of Profits: How to at least double your profits without increasing your sales, to improve their skills and the operations of their organization."

Carolina Business

“I put a copy of “Defy Mediocrity” in the hands of every one of my employees and I make sure all new employees get a copy before they start the first day. If you want your employees to start living up to their potential, you will too. We have never had a better return on such a meager investment.”

Joe Kameese, CEO, American Business Connections

“I was given a copy of (Defy Mediocrity) by my division retail manager and asked to read it. It lit me on fire. I have read through it four times and referred to it many more times. I think about something in the book every day because not only do the things you write about pertain to the business world but also to the family and the values we can try to instill in our children. If anyone reads this book and can’t see that Mediocrity is surrounding us and trying to get its hold on us they obviously can’t be too concerned about improving themselves. Thank you for the opportunity to be enlightened by your book.”

Cameron Ryan, Manager - Econo Foods

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