Felix did not mince words when it came to criticising Lilly for her video, which he perceived as kind of cash-grab. He seemed to take issue with the fact Lilly announced her break in video form. He said: "just take a break. Stop trying to monetise everything. That’s the problem. Not every decision made needs to be for your YouTube channel.”

The curious thing is that Lilly's video isn't monetised, although we cannot verify if this was the case when it was first uploaded.

PewDiePie goes on to seemingly dismiss all of the frank and honest points that Lilly made in her video about how her output was affecting her mental health and instead concludes that she made her decision for purely business reasons. “That’s the reason why she wanted to take a break, to begin with", he says, "probably, her channel isn’t doing as well."

This is a curiously cold take from PewDiePie, who has thus far had no public problem with Lilly. Why he felt the need to call out another YouTuber for what is ultimately a pretty harmless video is anyone's guess.

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