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The secret is out! Alterna has long been haircare’s best-kept secret, but that is all about to change. With Hollywood superstar and style icon Katie Holmes as brand new co-owner and spokesperson, Alterna is changing the game in haircare. Ever since 1997, Alterna has pioneered luxury haircare. Their firm belief is that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why Alterna’s products are: Pure. Proven. Professional.

2 reviews

Nice!

I first came across with this Caviar Anti-Aging Replenishing Moisture Shampoo (40ml) from Alterna when I was still staying at the states. I like how this shampoo really makes my hair feel incredibly clean while making sure that it does not loss its luster. It smells nice too which I like.

about 3 years ago

Bec

Top Reviewer

Skin Type
Sensitive

Skin Tone
Fair

Facial Features
Mestiza

Love At First Wash

I picked this Alterna Caviar Anti-Aging Replenishing Moisture Shampoo when my cousin said that it works great for colored and chemically damaged hair. My hair is in that current state so I gave this a go. I love how it gently cleanses my hair while still keeping it hydrated. My hair color did not fade at all.