For Real Estate Professionals

Five Major Elements Affect A Sale
– Price, Location, Size, Staging and Condition.

As a Realtor® providing staging services for your clients, you will:

sell your listings faster

ensure the highest possible return for your sellers investment

not leave money on the table

not reduce your commission

decrease marketing budget on each staged listing

earn a reputation of being a top sales Real Estate Professional

receive respect of other agents – they know your listings look great

receive referrals from satisfied clients

78% of a buyer’s decision about a house is already made before they actually see it – based on location and size; working with your client to make sure they really impact the areas outside and inside the property which will have the most affect on the first impression, is crucial.

A Certified Staging Professional® can help!

Condition:
Staging goes beyond the usual list of repairs, clutter, decor and packing personal items; these will be discussed by a CSP® who has been trained to handle objections the homeowner may have to getting a home ready for sale. Stagers “kick it up a notch” – by broadening the appeal of the house to a wide array of potential buyers at the same time targeting to the most likely market using lifestyle selling techniques.

A stager is a third party who will discuss any challenges to the condition of the home. The Real Estate agent does not have to risk losing a listing by pointing out all the work that needs to be done. They have delegated that job to the stager.

Staging impacts the condition of a house; change the condition of the house you decrease the odds of showings without bids. Attracted buyers will be impressed by the way the house looks.

A staged house makes for beautiful photos. Beautiful Photos attract more buyers to showings; this means more offers and increasing the opportunity to sell the listing on the first round of marketing.

Price:
By enhancing the features of a home and changing the condition, even slightly overpriced homes have a better chance for selling at asking price. You are offsetting the price by increasing the value through the buyers eyes. Staging is about securing the equity in the property. Staging is not about inflating the price of a house – a well priced house with staging reduces the risk of offers being less than what you want.

A staged home sells faster and for more money. Real Estate agents receive maximum commission opportunity by not having to reduce the price and save money by not having to pay for a second and third wave in their marketing process.

Location:
Stagers don’t have magic wands! They can’t relocate the house to a more desirable neighbourhood… Stagers do create magic with the existing furniture it will give the competitive edge over the other homes in the area. It is easier to overlook the area, if the price and condition is excellent.

Also:
Real Estate agents who offer staging services as an added value for the client gain a competitive edge over other agents in their area. Staged properties sell for more money in a hot market and faster in a slow one. When marketing to homeowners Real Estate agents can use staging stats, testimonials, and photos to illustrate they go above and beyond other agents, with great results! Working with a stager you have a third party to defer objections to and help convince the home seller of the value of the service. The stager provides a detailed consultation, and then completes the work to fully stage the house. A Real Estate agent will have more time to invest on other aspects of getting the house sold. Even as busy as you are the homeowners will feel well taken care of.

The Bottom Line!

A CSP® will help solve a huge portion of the everyday challenges a Real Estate agent has while providing a value added service to stand out in the industry.

Other Home Staging Resources in this site:

Recommended Reading:

Is Staging Certification Necessary?

The home staging industry is unregulated and there is no “governing and regulating association”. Don’t let this alarm or dissuade you from pursing your dream. The Home Inspection industry is non- regulated also, in fact many industries are rooted in non-regulation. What it means is simply anyone can say they are a stager and anyone can provide a training course, online or in person………….. without ever having staged a home! Shocking isn’t it? We believe as a new business staring out you need as much ammunition and information as possible to position you as an expert instead of a newbie. Certification for a stager is as vital as a license is to a real estate agent.

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CSP Staging Magazine

HIGH PRAISE

Yesterday I was listening to and reviewing some of the information from the “FastTrack Business Package”, it occurred to me how much thought went into putting this package together. I felt I needed to say Thank You to you and your Team. All the information taught in the class and provided in this package has given me the confidence I need to start this new chapter in my life.

Cynthia Delve

I don’t know where to start. It was a fantastic class; it was such a pleasure to meet Christine and Lynelle…It was a lot of information in 3 days! I am happy and thrilled that I took this class – Thanks to everbody for their help!!

Mira B.

The first house I staged sold over asking last night!! Put on the market at $339K and sold 9 days later for 400K! The happiness I feel is so indescribable!! I just want to thank you so much for BEING CHRISTINE RAE! I don’t think I could ever have done this without your guidance and amazing program! CAN’T WAIT FOR MORE PROJECTS! The real estate agent wants to work with me too !! WOOHOO!