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The campaign revolves around one of Indian cricket’s biggest fan symbols, Team India super fan – Sudhir Kumar Chaudhary. He is shown as the face of SPSN’s rallying cry ‘Rang De Tiranga’ that asks fans to show their support for the tricolour and the Indian athletes.

Malayala Manorama Group is one of India’s largest publishing companies, with more than 40 publications in circulation, its digital arm, Manorama Online sees traffic from 200 countries and 16 million unique visitors per month.

India’s largest mobile-first financial services Paytm announced the launch of a new property in association with IMAX - ‘Paytm-IMAX First Cut’ which aims at holding premieres and exclusive screenings allowing avid movie lovers to watch the latest movies before the official release date.

One of the most defining moments in Indian story-telling paints a woman as a victim of patriarchy, aggression, and judgement. While the mythology continues to be prevalent, what remains to be examined is if the narrative has changed course for women today.