Traditional congestion pricing strategies are meant to reduce demand on heavily congested roads by charging every user a toll during times when the facility experiences congestion. Value pricing refers to the practice of requiring drivers to pay the right toll for the first class service of a guaranteed congestion-free lane.

From the Virginia border to the South Carolina line Intestate 95 runs 182 miles through eight North Carolina counties. It is an aging highway and needs $4.4 billion in upgrades. It is felt that businesses would lose ten times that amount in future decades. Local business leaders indicate that the most logical way to raise the money is tolls--a proposal that is met with great outcry from the public.