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My personal innovation journey forms the foundation of The Little Black Book of Innovation. That journey began in earnest on an airplane on Friday, October 20, 2000. I don’t have a photographic memory, nor do I keep a detailed diary, but this particular moment coincided with an event that can be dated—Pearl Jam’s October 21, 2000, concert at Desert Sky Pavilion in Phoenix.1

In my carry-on bag was a book—The Innovator’s Dilemma by Harvard Business School professor Clayton Christensen. I was a second-year student at HBS and was in an experimental course Christensen was teaching for the first time: Building a Sustainably ...

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