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News From St. Croix

Welcome to the newscenter for St. Croix Rods. Here you can find news, stories, updates and product information released throughout the year. If you would like to receive the quarterly St. Croix newsletter, the sign up to the left will add you to the mailing list.

New Must-Have Walleye Weaponry

St. Croix Rod Expands Eyecon® Rod Family with New Medium-Power ‘Big Water’ and ‘Crankin’’ Models, Technological Masterpieces at a Real-World Price

Posted in Dec 2016

Park Falls, WI (December 16, 2016): In the martial arts of walleye fishing, it’s hard to beat jigging, rigging, and cranking for putting the beat-down on marble-eyed opponents. And probably no factor is more important to either technique than choosing the right rods for the…

Born in the USA…like the rods

A living slice of fishing Americana, Dan Johnston embraces new title at St. Croix Rod

Posted in Dec 2016

Park Falls, WI (December 21, 2016)
He’s been designated a franchise player and bestowed a new title – so unrecruitable to the competition. St. Croix Rod road-warrior Dan Johnston’s rank has been raised to National Accounts Manager, and the position fits him like…

Steve Lessard Wins Kayak Championship for USA

Louisiana-native tops the world’s best kayak anglers for a Made in USA crown

Posted in Dec 2016

Park Falls, WI (December 16, 2016) — The most international title in fishing is headed home to America, after Steve Lessard took home his second World Championship this weekend in his home state of Louisiana. Anglers from five continents competed in a fierce field of 49 for…

Hot Tips for Ice Fishing

Posted in Dec 2016

Hardwater Bass
Ice fishing for largemouth bass is sort of an economized version of its open-water counterpart. Virtually microscopic plastic worms, micro hair jigs and spoons, and even scaled-down “ice crankbaits”—each worked with utmost finesse— mesmerize wintertime bass. You can…

Getting Schooled by Books and BASS

St. Croix young gun is making his tournament bass-fishing mark

Posted in Dec 2016

Park Falls, WI (date) – Test time… Are you smarter than a college student? Start by answering the following question:
Q: What were your goals after high school?
A: Starting collage
B: Entering a trade that could become a lifelong career
C: Just wanted…

The Summa Cum Laude of School Supporters

St. Croix Rod goes to the head of the class; sponsors Carhartt Bassmaster College Series presented by Bass Pro Shops and Costa Bassmaster High School Series

Posted in Oct 2016

Park Falls, WI (October 3, 2016) – So where do you find all the smart kids these days? In school, of course. Just like when Tom Sawyer and Huck Finn…okay, bad example, although fishing might somewhat justify playing hooky… How about the smarter kids,…

Guide-tested techniques for fall walleye fishing

Three Techniques for Fall Walleye Fishing

Posted in Sep 2016

The signs of change are occurring. Once uniformly-green lily pad fields are now sprinkled with yellows and browns. Along the shorelines, tamaracks have entered their golden phase, and maples are tinged with crimson. Beneath the surface, walleyes that have been scarce during the second half…

Shallow Thoughts and Right Rod Take Top Honors for High-Schoolers

Coach Chad LaChance tells what it took for Wood and Masson to win 2016’s Costa Bassmaster High School National Championship

Posted in Sep 2016

“Ryan and Turner are jerkbait junkies back home in Colorado,” says Chad LaChance, the winning duo’s coach during the three-day derby August 4 through 6, as well a St. Croix pro and host of “Fishful Thinker”. “We decided…

Bassmaster Elite Series Rolls into a Classic River Town

St. Croix Rod pros offer their perspective on Mississippi River event

Posted in Aug 2016

Park Falls, WI (date) – Soon, the cool winds of fall will begin to rumble down the Mississippi River valley at La Crosse, Wisconsin, decorating maple trees with crimson and yellow leaves, and trumpet the arrival of the top bass anglers on the earth. Returning…

Mojo…Defrosted

Park Falls, WI (August 8, 2016) – St. Croix has been bringing the Mojo for over a decade. It started with the wildly successful introduction of Mojo Bass. The mojo spread to Muskies; next catfish caught the mojo and now, for Ice fishing 2016-17, the mojo pandemic…

Another champion from St. Croix Rod

St. Croix’s SOLE earns Best of Show in Fly Rod Category

Posted in Aug 2016

Park Falls, WI (July 29, 2016) – Each year, in the sweltering core of summer, fishing industry insiders gather at ICAST – an international trade show and exposition that highlights the products and the people that help anglers find and catch more fish. An integral component of…

Got the Butterflies? Get the Net.

St. Croix’s new saltwater-strong Mojo Jig conducts the flight of the butterfly

Posted in Jul 2016

Park Falls, WI (DATE) – The fiercest fish come from the fathoms. There might be nastier fighters in a Jules Verne league – three miles a measure – but for the sake of realistic man vs. fish tussles with the Seven Seas, let’s…

High-Class Glass Reimagined

Four new super-premium St. Croix Legend Glass IPC Casting Rods give anglers a fighting chance when feeding crankbaits and other continual motion lures to big bass

Posted in Jun 2016

Park Falls, WI (June 30, 2016) – A savvy group of anglers prefer the unique qualities of glass to graphite in situations where a more forgiving rod is required. Especially when big predators like smallmouth and largemouth bass slash at crankbaits or other lures fished with a…

Casts Like a Cannon, Bullseyes Flies

St. Croix’s new SOLE: the innovative 2-piece fly rod that performs like a 1-piecer

Posted in Jun 2016

Park Falls, WI (June 27, 2016) – There’s been a battle raging within the walls of fly rod manufacturing plants since the first fur-and-feather flinger was ever created. Nothing to do with friction between the engineers who design them, mind you, but more a war…

Behind the Carbon Curtain

Park Falls, WI (June 13, 2016) – Joey Fransway wanted to celebrate his son Josh’s graduation from high school in a memorable way. At the time, who knew the Cincinnati, Ohio pairing would find themselves making memories in Park Falls, Wisconsin, as the first customers…

Best Logo-Wear on Earth?

best-logo-wear-on-earthBuilders of the “Best Rods on Earth” introduce super

Posted in May 2016

Park Falls, WI (May 18, 2016) – Not much worse than cheesy logo-wear. Think about your last giveaway ball cap, the foam one with the badly screened emblem and zero fit. Um, guessing you’re not wearing it. And good luck passing it along in the …

Simple Pleasure Captures Record Fish

Park falls, Wisconsin (May 17, 2016) – Sit back, relax and pop the top of a cold one while you read this. Go ahead, we’ll wait...
Ready?
Now can you identify with the laidback method it sometimes takes to catch a state-record fish... And that…

Gumption, Desire and Trusted Rod

Park Falls, WI (May 6, 2016) – Ever hear the story about the guy who set out to catch a state-record fish
and, well, actually did? Don’t feel alone if you haven’t. After all, the chances are a million-to- one of it
ever…

Rise of Legend Elite Musky Rekindles Ancient Battle

St. Croix Rod has made its choice; what side of the battle-line will you land on?

Posted in Mar 2016

Park Falls, WI (March 18, 2016) – An old wound has been reopened. The subject sat latent for years, even double-decades…but has resurfaced like a forgotten pandemic from the earth’s crust.
And in this time of steeped political gamesmanship, where no candidate can…

St. Croix Carpe Sapiens (aka: Seizes the Wise)

Manufacturers of “The Best Rods on Earth” hires Simpkins for pivotal role as Director of Marketing

Posted in Mar 2016

Tune in to the evening news and you can’t help but sense the doom and gloom of corporate America. Layoffs are common. What little personnel remains take on twice the duties. Pressure from top management trickles down through the workforce. Bad attitudes bloom.…

Destiny Plays a Role in New Union

St. Croix Rod unites with Lindner’s Angling Edge to put the best rods in the best hands

Posted in Jan 2016

Park Falls, WI (January 25, 2016) – Believe in destiny? You might say it was destiny that led basketball immortal LeBron James back to his home state of Cleveland and the Cavaliers. Leveraging another sports analogy, perhaps it was destiny (or a curse) that put Brett Favre…

Midwestern Rod-Builder Tames the Seven Seas

New St. Croix Legend Surf sets high-water mark for surf casters

Posted in Jan 2016

Park Falls, WI (January 11, 2016) – What do a little town nestled in the big woods of Wisconsin and the salty seas have in common? Waves. St. Croix Rod – a storied, Wisconsin-based, family-run business – is making waves in the saltwater rod category.
Wisconsin? Saltwater?
…