Nokia Insights Report — In-app Advertising

Some do it for fun, some do it
to impress their friends, and
others do it to sharpen their
programming skills. But most
developers create apps to make
money – then use that money
to develop future apps. When
it comes down to it, apps are all
about business.
The challenge for many
developers is figuring out the
best way to make their app pay,
and to do it in a way that is in line
with the app category, their own
revenue objectives and that does
not harm the user experience.

In-app advertising is a relatively
simple way for developers
to make money quickly from
their creations, while largely
maintaining a good user
experience. It has worked for
Angry Birds, and media-based
apps such as The Guardian – even
the mobile versions of Twitter and
Facebook include ads.

This article spells out the
foundations of in-app advertising
and provides guidelines showing
the best ways for developers to
use it to maximize their revenue.