The Roald Dahl Story Company launches Roald Dahl Monopoly with Winning Moves

The new launch follows the success of Roald Dahl Top Trumps which was rolled-out by Winning Moves at general retail in 2017.

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The Roald Dahl Story Company has teamed up with Winning Moves to create a new Roald Dahl Monopoly game, set for release next week.

The new launch follows the success of Roald Dahl Top Trumps which was rolled-out by Winning Moves at general retail in 2017.

Developed in collaboration with the Roald Dahl Story Company and featuring Sir Quentin Blake’s illustrations, the monopoly game enables players to choose one of six new tokens to plat with – Matilda’s books, Jame’s Giant Peach, Mr Fox’s chicken, George’s Marvellous Medicine, a Wonka candy and a boy turned in to a mouse.

Players can then navigate the board to secure Crunchem Hall or pay Mr Wormwood, take their chances with a Wonka bar or Golden Ticket card, and more.

Roald Dahl remains the world’s number one storyteller and his stories are available in 60 languages across the globe. Meanwhile, Monopoly has been published in 47 languages and sold in over 114 countries.

Stephanie Griggs, licensing and design director at the Roald Dahl Story Company, said: “We are delighted to have partnered with Winning Moves to create the first Roald Dahl Monopoly.

“It features a whole host of characters and locations from Roald Dahl’s stories and it’s truly been a dream to work on. We have got our figglers crossed that consumers will love it as much as we do.”

Hannah Sweeney, head of brand partnerships for Winning Moves, added: “The iconic characters and stories of the Roald Dahl world make it the perfect fit for Monopoly and we are certain that Roald Dahl fans of all ages will be delighted with the game.”

The 24 hour campaign, currently active in the US and the UK, features a number of activities while promoting the hashtag #RoaldDahlDay which kids can use to tag their Dahl inspired artwork within the community.