It might seem like a sweet proposal to the 70s generations and those older, who perhaps had more “washing-friendly” mums, than the younger ones (where is the hired cleaner?). We can sense the smell of the original grønnsåpe while watching the commercials. Together with the easygoing music and the total harmony of mum, dad, cute kid, even cuter dog and a nice house, the nostalgia is complete: We want more Krystal grønnsåpe. If you are one of those who are more interested in the smell than in the washing, a hot tip is to put out small plates filled with a dash of soap under the sofa and other hidden places. It works every time... Productionwise, the soap needed some help and major efforts from Hocus Focus and our online- and VFX guys Haavard Albertsen and Bengt Ove Sannes. The result is shining, sparkling and brilliant. The films are produced by Elle-Beth Lønnestad and Hugo Hagemann Føsker, and post produced by Henriette Carlsen and Hocus Focus. Ove Kenneth Nilsen has edited the films and the HQ scanning of the 35 mm films is done in-house at Hocus Focus by Ole-Arild Svendsen. Sound design by Anders Mørk and Johannes Ringen. Stopp is responsible for development and Onelight.