Cohn & Wolfe

Cohn & Wolfe at a Glance

Uppers

Recognized as a leader in the public relations and marketing realm, providing some of the world’s biggest brands, including Coca Cola, Ford and Speedo, with marketing strategies and tactics

A subsidiary of

WPP

, the world’s largest communications company

Downers

Economic turmoil has slashed marketing budgets, leaving Cohn & Wolfe at the mercy of its clients

The Bottom Line

Cohn & Wolfe

is dedicated to creating, energizing and building brands. With more than 1,000 employees in 55 offices across North America, Asia, Africa and Europe, Cohn & Wolfe uses customer-focused strategies to "nurture the new and unleash the unexpected."

About Cohn & Wolfe

Public relations firm Cohn & Wolfe, an operating unit of ad giant WPP Group'sYoung & Rubicam, serves clients from more than 50 offices spread out around the globe. Its services include crisis management, investor relations, media relations, and public affairs. It also helps clients take the plunge into digital and social media like Facebook and Twitter. The company's specialty divisions provide expertise in the health care, consumer, corporate, energy, entertainment, sports marketing, and technology sectors. Clients have included such notable brands as Taco Bell, LG Electronics, and The Medicines Company. The firm was founded by Bob Cohn and Norm Wolfe in Atlanta in 1970.

Geographic Reach

The company has found success by seeking out new clients in a wide-variety of industries worldwide. It plans to specifically bolster its presence across North America, South America, and Europe. In 2014 the firm opened an office in Manila.

The company has used partnerships to expand its business and innovate. During 2014 the firm launched the Cohn & Wolfe Mobile Engagement unit ME-24. ME-24 is a joint venture with Joule, a global leader in mobile and multiscreen marketing.

Mergers and Acquisitions

Cohn & Wolfe expanded when it acquired AxiCom, a European public relations agency focused on the technology sector, back in 2008. Looking to strengthen its geographic reach, Cohn & Wolfe merged its AxiCom unit with Enfatico's US and European public relations operations in 2010. Also owned by WPP, Enfatico is a creative advertising agency catering to high-tech clients.

AxiCom provided Cohn & Wolfe with a presence across seven countries in Europe specialized in serving wireless, telecommunications, and digital media clients. The move enhanced Cohn & Wolfe's resources and gave it access to expertise in digital and social media. The company has been emphasizing its marketing to women and implementing a more critical focus on online public relations.