No, USA Today is reporting this one straight, complete with comments from Howard Roffman. The Force Trainer “uses brain waves to allow players to manipulate a sphere.” Naturally.

No, you’re not tapping into some “all-powerful force controlling everything,” as Han Solo said in the movies. But you are reaching out with mind power via one of the first mass-market brain-to-computer products. “It’s been a fantasy everyone has had, using The Force,” says Howard Roffman, president of Lucas Licensing.

…In the Force Trainer, a wireless headset reads your brain activity, in a simplified version of EEG medical tests, and the circuitry translates it to physical action. If you focus well enough, the training sphere, which looks like a ping-pong ball, will rise in the tower.

Call me when they start making the toy lightsabers with real light, okay? (via)