Mobile Responsiveness Isn’t Optional

As mobile device usage continues to rise, it is especially important to have a mobile friendly website. A mobile website shouldn’t be a nice have or an afterthought—it has become just as or more important than having a desktop version of your website.

Did you know that 8 out of 10 website views come from a mobile browser? Basically, if you want to reach your customers and make the experience a good one, you need to have a website that is designed for all types of screens.

Good mobile responsive websites are designed to scale depending on what device your visitor is using such as desktop, laptop, tablet, or smartphone. Since each manufacturer has slightly different specifications, it isn’t important that the site’s scaling works for all devices, not just the ones you happen to own.

If you have Google Analytics installed and you don’t have a mobile responsive website, take a look at your stats regarding Bounce Rate, Pages/Session, Avg Session Duration and Goal Conversion Rate. If the numbers are significantly lower than the desktop stats, you need do something right away.

The second thing you could do is run your site on emulators to see how the site behaves in a variety of devices. http://mobiletest.me

The third thing you could do is to hire an expert who specializes in the design and development of mobile friendly websites. They can help you determine whether it is time for a redesign or if your site can easily be converted.

Aside from the user-experience aspects of having a mobile responsive website, Google now includes mobile responsiveness as part of search rankings. So not having a mobile friendly website is going to adversely affect your rankings.

If you have any questions or want to talk to someone who develops mobile friendly websites, give me a call at 425-243-4176 or email dawn@tinystarscreative.com