E-Commerce Websites in the Philippines: Online Presence Creation

There are three (3) ways an MSME can create an online presence. This includes:

Join an e-commerce marketplace.

Create a site by subscribing to e-commerce platforms.

Build your own e-commerce website.

Join an E-Commerce Marketplace

If you are new to online selling, joining marketplaces provides a lot of advantages including:

Usually offers free sign-up.

Capitalize on the trust earned by the marketplace..

Test or gauge interest in your product as you market it to your target persona.

If the marketplace has its own community, affiliate network, blog network, this can provide exposure to be marketed further.

If your product is highly competitive and popular, it can provide revenues equivalent or even more than a physical store outlet. This will depend on how aggressive your marketplace partnership program is.

Popular e-commerce platforms (with their Alexa Philippines ranking as of December 25, 2016) are listed here. Note that we only listed those who have clear information on who merchants can sign-up and with Alexa ranking of no more than 10,000.

Working on your marketplace presence also has its own set of challenges including:

You need to invest on marketing especially if the marketplace has limited marketing resources.

There can be payment delays too especially if the transaction or package delivered has damages, among others.

Create a site by subscribing to e-commerce platforms

IN addition to marketplaces, it is important for MSMEs to have their own website. If technical expertise is not within reach, subscribing to e-commerce platforms is an alternative to do it. Advantages include:

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Janette Toral

About Us

DigitalFilipino.com is a personal website of Janette Toral that started last September 17, 1999. This site has served as a platform for numerous online experiment in the area of e-commerce, Internet research, Philippine Internet history, and blogging. READ MORE about Janette Toral.