ESPN's 'Mike and the Mad Dog' 30 for 30 ratings were brutal

ESPN's Mike & Mad Dog ’30 For 30′ Documentary was massively promoted (basically by the two subjects). The docu premiered at the Tribeca Film Festival April 21, 2017 and Francesa called it the 'highlight' of the festival...stating that it may even win an Oscar.

ESPN had a 0.3 rating with a scant 657,000 tuning in. For comparisons sake - Impractical Jokers had 1,171,000 viewers at 10pm, Hannity had 2,483,000 viewers at 10pm, even the British comedy panel game show Safeword had 780,000 viewers at 11:30pm.

Head-to-head v other 8pm shows was even worse. America’s Got Talent had a 1.3 rating with 7,100,000 viewers. The Big Bang Theory had 6,140,000 watching. Beat Shazam rounded out the top 3 with 2,950,000 viewers.

Last year on the same day ESPN premiered Doc & Darryl which had 1.2 million viewers - almost twice the audience. It was the lowest rated 30 for 30 since Angry Sky (At the height of the space race, Nick Piantanida had a dream and a reach that far exceeded his grasp: He would climb to the edge of space and break the free-fall parachute record.) crashed with only 390K viewers.