We get asked a lot, what is the difference between social media marketing or social targeting ads and social media management.

Simple answer: Social Media Marketing or Advertising is paid
Social Media Management is organic

Social Media Marketing is short term.
Social Media Management is long term.

Think of social media marketing as paid search
Think of social media management as SEO and/or Retargeting (grows over time)

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2 Comments

Don't you know that the over 50s have the most spending power in the retail market today, and over 50s mostly don't use social media at all and most don't even own a smart phone ! mainly marketing on social media is ignoring the biggest section of potential customers. the tv companies need to change attitude and costs and have small cheap advertising slots for start up businesses. Pillow Pets was getting nowhere on social media, but once they ran tv ads the business took off like a rocket. If a company could buy TV advertising space in bulk and then break it up and sub rent small slots of a few seconds to start up companies with a central contact for all the little ads featured…they would make a lot of money