Samovar

Samovar, already positioned as an authority within the tea community, approached Landscape to help broaden their appeal with those less familiar with their offering and the experience of drinking tea on a regular basis.

Introduction

Introduction

A rigorous identity update moved Samovar away from the stereotypical visions of traditional tea culture, towards a more purposeful, utilitarian, and approachable experience. Principles, that align more closely with the values of an audience already captivated by tea or currently limited to coffee when fulfilling their need for an artisinal, nourishing, and delicious morning ritual.

The ongoing partnership includes the redefinition of virtually all of Samovar’s touchpoints – from formal identity elements and collateral to collaboration with their architectural team surrounding Samovar’s physical experiences.