The inaugural Grad Magnet Award has officially launched today by industry folk from Melbourne. The purpose of the awards is to recognise Australia's most desirable agency - as voted by soon to be ad grads.

Most advertising students have a "dream agency" that they would wish to work for. After tallying votes from students across Australia, The Grad Magnet will be awarded to the agency that students are most attracted to.

The advertising industry has many awards, but this will be the first to
recognise an agency for their future, rather than their past. The winner
will be the agency that is able to attract the best talent with the
potential to produce the best work in future.

The awards also
give students the chance to judge the industry that is often judging
them. Over the next month students from around Australia will cast their
vote for which agency they would most like to work for, when they
graduate. Students can find out about how to vote by contacting their
course coordinators.

An announcement is expected to be made in
mid-September with the winner to claim bragging rights as Australia's
most magnetic agency. The winner will also take home the prized Grad
Magnet trophy, and be able to prove to clients that they have the best
pick of the best new talent.

To the haters who have nothing good to say about this idea I think you might need to take your egos down a peg and realise these grads are the future and you are the past. Be nice. You'll need a job from them soon enough.