The book contains concrete suggestions for actions and philosophies that ensure an individual will maximize his or her value. I consider the book an overview. Each one of the chapters deserves its own book. Within the chapters, the author manages to provide enough detail for the reader to come away with a plan of action.

I particularly liked the section on personal branding. Lorenzo believes it’s important for a person to develop and protect his or her brand much like a company would its brand identity. The author uses a simple gimmick to get the point across — I’m not usually a fan of gimmicks — the “Five Ps of Personal Branding:” patience, proof, passion, persistence and perspective.

The section on passion touches on — and mirrors my thoughts about — why Americans don’t always make choices that are in their best interest. In this case, it’s in relation to tax cuts for the upper 2 percent of wage earners. I talked about the “American Dream” here. It’s nice to see my thought echoed in print:

One reason that the majority of Americans do not support increased taxes on the wealthiest 2 percent of the population lies in the emotional nature of America as a brand… We all have hope that we will one day be in the top 2 percent of wage earners… Punishing someone… from benefiting from our country’s brand promise just feels wrong.

There’s much more to this book and I feel Career Intensity by David Lorenzo is a valuable read for anyone in any stage in their career.

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About Luke Landes

Luke Landes founded Consumerism Commentary in 2003 and has been building online communities since 1990. Luke has contributed to PC World Magazine, US News, Forbes, and other publications. Read more about Luke and about Consumerism Commentary.

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