Forty-seven per cent In­di­ans were in­spired by on­line travel ar­ti­cles be­fore de­cid­ing their va­ca­tion des­ti­na­tions, found a sur­vey of more than 8,000 peo­ple from across 10 coun­tries in the the Asia Pa­cific re­gion. The Skyscan­ner sur­vey find­ings are in con­trast to tra­di­tional fam­ily hol­i­day pat­terns, where travel is largely in­flu­enced by word of mouth or dis­counted deals.

Al­most one in four In­dian re­spon­dents was in­flu­enced by on­line Top 10 lists, trav­ellers’ re­views (20%), city guides (20%), photo gal­leries (18%) and travel fea­ture ar­ti­cles (18%), the sur­vey found.

While 30% re­spon­dents said they found tips and hacks from on­line trav­el­re­lated reads, 15% said it helped them get good deals on flights and ho­tels.