Contents

The three founding members had all previously worked in music retail or distribution: Williams for a Melbourne distribution company called "Musicland", Falvo for Exposure Records and McGhee for Greville Records.

Shock Records distributes, markets and exports CDs by Australian artists in all styles of music. The company sells DVDs, music, computer games and other entertainment products to a client base Australia-wide.

Shock also started the company, CDFA, an entertainment distribution and fulfillment company, and also engages in music publishing. Recent developments include the launch of Ragged Company Touring and Kimchi Creative Services.[3]

Shock was the first major Australian record company to use the Internet to its full extent. In 1994 they were the first Australian record company to market records on the internet and in 1997 they offered free MP3 downloads of forthcoming singles by bands such as Frenzal Rhomb and Bodyjar.

"Shock Exports" was the export arm of Shock Records. From 1988 until 2010, Shock Exports was the leading supplier of Australian manufactured music products to the world market. Shock Exports distributed independent and major label audio and visual releases to approx. 650 clients in 77 countries with a client base that included chain stores, distributors, retailers, mail order companies and online sellers. Clients included chains such as HMV (Japan, UK, USA, SE Asia), Virgin (France, UK, USA) FNAC (France), WOM (Germany), Libro (Austria), Free Record Store (Netherlands).

Shock Exports was the recipient of 6 Governor of Victoria Export Awards for excelling in their field of music distribution. Shock also achieved the prestigious accolade of Australian Exporter of the Year in the Austrade Arts & Entertainment Category in 1999.