Competition Research Made Easy - How To Find BUYERS In Your Niche

Have you been spinning your wheels trying to dial in a niche that you can make money?

Running ads but not generating a positive ROI?

Or see all of the incredible opportunities out there and don’t know which one to jump on?

Competitive analysis will save you from running around in circles, banging your hands on the keyboard, while not making money or being frozen and not knowing what to do that will make you money.

Whether your stuck or spinning, competition research is here to save the day.

Not only does this investigative work help you to narrow in on the burning desire of your customers, but it reveals some key information to why your competitors are doing what they are doing and how you can beat their game.

No need to reinvent any wheels here, you just need to be better than your competitors and you win!

Very few in the game will do the work it requires to research competition so the little bit of effort that this takes will bring you a huge boost!

There are 4 free places I will show you, where you can get a thorough view of the competitors in your niche. When you do this research you are doing what 99% of business owners and marketers will not do.

Let’s get you ahead in the game!!!

Why Competition Is Good

The first thing to know about competition research is you WANT to find competition.

You don’t want to be the only one in your niche, as appealing as it sounds to tap into an untapped niche.

When you do not find competition it is for one of these two reasons :

There’s no money in that niche that’s why no one’s in it.

No one has ever thought about that niche before you.

You might think, awesome, I have an idea that no one has ever thought about before. First in line, yeah!!!

Wrong.

You want to be in a niche that has revenue opportunity in it, something that people are actually pouring their time, money and energy into because of the returns on their investment.

And it’s not the time for you to run away and go to the most unsaturated niche on the face of the internet because market saturation is a myth!

There’s tons of opportunity for you to carve your own way and get a chunk of the action.

One of those curves is outside of you and focuses on your competition. But by knowing how to do the competition research you’re able to narrow down on what kinds of products to sell and what pinpoint your audience wants.

Here are 4 free and easy places to research your competition.

I made this video for you to watch over my shoulder as I go through each platform.

Search Your Niche on Google and Check for Paid Ads

When you’re doing competition research start by taking niche keywords and searching for it on Google.

Is anybody paying money to show their product, service, or brand when people search that query?

Here’s what you are looking for It can be for a digital book, physical product, or a service. Sometimes you will even find promoted products that wrap the whole entire page.

Advertisements being shown on the side of the organic search results as well as the top.

What to learn by analyzing these Google Ads?

If there are not any ads. Stay away!

When you find search queries that populate tons of ads, you have hit a money maker.

Click through the ad, view their landing page, optin to their free offer and go through their funnel, even buy the products!

When you see a lot of ads generated you know that you’re getting close to the money.

Here’s how to do a competitor analysis in this platform that can literally get you to create an outline for your course by getting inspiration from your competitors!

If you search for diabetes in the search bar you can see how many people are actually offering courses in this niche.

A natural diabetes course selling for $199, that’s impressive!!

Scroll down and you’ll see there’s a good amount of people offering courses in this niche, which means there’s definitely money to be made here.

Let’s take our competition research game another level and actually look at what your competitors are offering in their courses.

Create Digital Products that Sell by Researching Udemy

That’s what’s awesome about Udemy, you can look around and study your competitors’ marketing material, their promises, and the actual thing people are learning from these courses to help inspire you to create your own.

Of course, you’re not copying the exact same thing. There’s no reason to do that because the goal is for you to do you.

You want to improve on the stuff your competitors are offering, make it a combo of competitor A, B, C, and D’s courses and your own. You can create a course that’s meatier, has more substance, and is more comprehensive than what your competitors are offering.

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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.

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