As Picnik.com Continues to Track Growth, Its Newly Hired CMO Will Focus on Fostering a Conversation Between Picnik Users and Developers to Take Online Photo-Editing Enthusiasm to a Whole New Level

SEATTLE, WA--(Marketwire - March 2, 2009) - Picnik.com, the world's most popular online
photo editor, today announced its recent hire of Lisa Conquergood as its
chief marketing officer.

A fourth generation Northwest native, Conquergood brings with her over 13
years of experience in the local e-commerce world, including Eddie Bauer
and Expedia, Inc. Prior to joining Picnik, Conquergood drove the launch of
Bevy, Inc., a Seattle-based social media start-up targeting fashionable
women on Facebook.com.

At Picnik, Conquergood will draw from her travels through product
development, strategic planning and marketing for online and social
networking firms in order to share the power of the Picnik experience with
as many people as possible.

"The Picnik team is just ecstatic to have Lisa on board," said Jonathan
Sposato, chief executive officer of Picnik. "Her jedi powers in growing
retail and social media e-commerce sites will help us reach new users,
achieve greater revenue and raise the bar overall to make Picnik the best
it can be for everyone."

"It is clear to me that the fun and ease of Picnik really resonate with
consumers and that is a key element to its rapid growth and success," said
Conquergood. "The overall experience that IS Picnik makes my job of
telling the Picnik story and creating lasting relationships even easier --
I can't sit still thinking about the direction the product is headed next!"

This hiring comes on the heels of a recent announcement that Picnik has
continued to experience remarkable growth. Current numbers show that Picnik
site traffic reaches over 8 million unique visitors per month -- and that
the company is cash flow positive. This is a major achievement during a
time when many start-ups are struggling to stay afloat.

Picnik is fast, fun, and easy-to-use and is fully integrated with a wide
variety of websites including Flickr, Facebook, Photobucket, MySpace,
Webshots, Box.net, Picasa Web Albums and Lexmark. With Picnik, you can edit
your photos wherever they are from wherever you are.

The Picnik team, headquartered in Seattle, is dedicated to making great,
affordable software for real people. Picnik is also committed to leaving a
light carbon footprint by encouraging environmentally conscious business
practices and keeping it green in all we do. For more information please
visit: http://press.picnik.com.