Bitcoin Merchants Plan Their Own Version of Black Friday

Thanksgiving and the ensuing shopping sprees are a few weeks away, but a group of merchants who accept the digital currency Bitcoin are planning their own Black Friday before then. At least 25 retailers that accept the virtual tender are planning a sale slated for Nov. 9 that they've dubbed Bitcoin Friday. Besides discounts on goods and services, some merchants taking part in Bitcoin Friday are expected to provide people who may be new to Bitcoin with information about how to use the virtual tender. "I believe this sale will expose how much cheaper it is to transact in Bitcoin than in U.S. dollars," says Jon Holmquist, head of marketing for Coinabul, an online market where customers can exchange bitcoins for sliver and gold. "The end goal is to convince consumers in the U.S. that using Bitcoin can save them money." Holmquist, who is organizing Bitcoin Friday, says he conce...