Add keywords for SERP tracking

How to Add Keywords

To start, click "Add Keywords". The location of this button will vary depending on whether you're working with a brand new campaign or an existing campaign.

In a brand new campaign, you'll find the "Add Keywords" button in the center of the Rankings module screen.

In an existing campaign, you'll find the button toward the upper left hand side of your Rankings module screen.

The "Add Keywords" fly out window will then open. In the top box, type or paste in the list of keywords that you'd like to add. In the "Locations" box, choose the location(s) for which you'd like to track and emulate SERP rankings, and choose a language for your SERPs if applicable (read more about location settings here, and language settings here). Finally, hit the button at the bottom that says "Add Keywords".

Once you click "Add Keywords", your keywords will be added instantly to your rankings table. You'll see a "clock" icon for each new keyword while the initial ranking is being fetched.

The amount of time that it takes to complete this initial rank-fetch can vary based on the current site load, and on the number of keywords being added. Please allow up to 2 hours for the initial rank fetch if adding numerous keywords or adding keywords during peak hours.

What's Next

Here's how to track additional search engines, like Google Local and Google Mobile, and metrics like Results and Keyword Volume.

SERP tracking isn't an exact science, and results can vary dramatically depending on the settings configured in your account, and the methods used to check them. So what do you do when the results that we're reporting don't match up with what you expect to see? This article will point you in the right direction.