New Work

Arla Launches First U.S. Brand Campaign, "Live Unprocessed"

Published on April 26th, 2017

Arla Foods debuted its first-ever U.S. brand campaign today called “Live Unprocessed,” The campaign asked kids what — or who — they thought xanthan and sorbic acid were, without letting them know that they were ingredients often found in competitors’ sliced and cream cheeses. The kids were partnered with animators who brought their fantastical stories and drawings to life in a 30-second spot, “Xanthan” as well as a behind-the-scenes mini-documentary.