Among the topics the two discussed with redditors, Wilson shared his thoughts on clickbait, how he keeps personal bias in check, and the future of outlets like DMN that foster original reporting.

“I think local journalism has value, and we need income to keep providing that information,” he wrote. “So I’m encouraging people to subscribe rather than assuming they should get valuable information for free — an assumption my industry unfortunately encouraged for a long time.”

He also delved into the less serious subjects like pet names and a hypothetical competition with other local journalists:

“As a longtime Reddit user, I’ve been thinking for a while now about ways to bring together the community and readership we have at The Dallas Morning News with the open community of a platform like Reddit,” he wrote.

“With the marketing team, members of the Audience Team here and reps from Reddit, we were able to make that a reality, proving that the platform could be key in how we look at and interact with news.”

You can read Wilson’s full AMA here and Moroney’s here. Check out DMN‘s blog post about their ongoing Reddit engagement on dallasnews.com.