Bouclair Home to Launch Omni-Channel Commerce Experience with OrderDynamics

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National retailer of home decor and accessories will launch its omni-channel commerce experience to accelerate cross-channel sales growth and maximize its network of retail stores.

With 51% of retailers expected to roll out buy online pickup in-store fulfillment programs within the next two years, we are excited to provide Bouclair a competitive advantage by leveraging its network of retail stores to offer unmatched customer service

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OrderDynamics®, Canada’s leading on-demand commerce platform provider, today announced Bouclair Home, a national retailer of home decor products and houseware accessories, will launch its ecommerce website using the OrderDynamics commerce platform. With the launch of the Bouclair.com eCommerce site, the Canadian retailer will provide improved levels of customer service and accelerate cross-channel sales growth through a new seamless Omni-Channel commerce strategy.

Bouclair, who operates 113 stores across Canada, needed a robust commerce solution to support their vision of centering operations around their customers by unifying the shopping experience across digital and physical storefronts. Bouclair selected OrderDynamics based on their impressive experience launching Omni-Channel commerce solutions for national brick and mortar retailers, in addition to the cutting edge retail order management capabilities within their cloud-based commerce platform. According to “The Retail Order Management Imperative,” a global Omni-Channel study by Forrester Consulting commissioned by OrderDynamics in November 2013, 82% of retailers stated a retail order management system would play an important role in the execution of their Omni-Channel strategy.1

Bouclair’s partnership with OrderDynamics provides them with a suite of Omni-Channel retail tools, which will allow them to leverage their retail stores to support critical Omni-Channel commerce functionalities including:

Buy online pickup in-store

Inventory visibility across all retail channels and systems

Return web purchases to any retail store

A single customer profile that combines online and in-store purchase history

Cross-channel loyalty payment options and more

“I was impressed with OrderDynamics and their eCommerce solution. We have a big opportunity to generate incremental sales and I feel these guys can help us achieve our goal,” said Peter Goldberg, President and CEO at Bouclair.

In addition, Bouclair will be able to take advantage of the OrderDynamics retail store dashboards to support in-store pickup, leverage the integrated mobile commerce platform, and multi-language functionality to support French-Canadian customers. Upon its 2014 launch, the new Bouclair website will also include a custom blinds selector that will enable customers to customize the size of blinds.

“With 51% of retailers expected to roll out buy online pickup in-store fulfillment programs within the next two years (2) , we are excited to provide Bouclair a competitive advantage in 2014 by leveraging its national network of retail stores to offer an unmatched level of service to their customers,” said Michael Turcsanyi, President at OrderDynamics. “It’s inspiring to see Bouclair’s commitment to Omni-Channel commerce and we look forward to helping them deliver a world class cross-channel shopping experience.”

About Bouclair Home
Bouclair Home is a national retail chain that offers coordinated and contemporary fashion for the home. Our designers travel the world searching out the latest trends in style, colours and design. Bouclair Home is a lifestyle brand which brings exclusive fashion to the mass consumer at a value price. Bouclair Home is focused on Home, Fashion and Value.