Ikea Uppleva TV hits Europe for around $1K

The Ikea TV has become a thing of reality. The device, known as the Uppleva, is now on sale at Ikea stores in the company’s home country of Sweden. There were a few details for the TV that only became known once it was actually released. For example, it has 1080p HD resolution, is compatible with MP3, MP4, DivX HD, and JPG files, and comes with a built-in DVR.

Also on the way is a built-in commerce platform which will work like this – a commercial starts to air on TV, and if it supports the Ikea online shopping system, users can push a button on their remote during the commercial to buy an advertised product or service. And if you think about it, it’s this kind of technology that could usher in the TV commercial industry in the way that many companies have been hoping for.

It also has apps. Among the apps that have been confirmed are YouTube, Vimeo, and Dailymotion. The TV will feature around 20 apps in total, with some variation depending on which country you buy it in. In addition to video streaming and Web browsing, there will also apparently be music apps and casual games. There are models ranging from 24 to 46 inches, with pricing starting at around $960. It’s due to hit Ikea stores in the US in 2013.