Enterprise Apps Are the New OS

Novell’s Global Marketing manager for ZENworks Justin Strong made some strong claims recently. So much so that Mobile Enterprise just had to publish them. Here’s what he had to say:

As consumers, we’re bombarded with apps for every conceivable function – whether it’s texting customer service, online banking, hailing a cab, scanning a code, tracking fitness and about a million other things. If you can think of something to do, there’s an app for it.

We continue to download apps at a rapid pace; according to ABI Research, app downloads hit 81 billion at the end of Q3 in 2012. This is happening for two very specific reasons – one being that it’s easy and the other is that these apps improve or simplify our everyday tasks.

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