Clothing line Anchor Blue has signed Heidi Montag to be its new face. Because execs want to appeal to a "slightly older" demographic. No, really. [WWD, sub req'd]

Would you like to be Erin O'Connor's escort to a show during London Fashion Week? Well lucky for you she's holding a contest with Vogue UK. To win her hand (or, you know, the seat next to her) all you have to do is compose her a poem. Start work-shopping those dirty limericks here! [Vogue UK]

Thrilling/disturbing news: Steve & Barry's has inked a licensing deal allowing them to create and sell t-shirts bearing images and logos from The Little Rascals, The Andy Griffith Show, The Beverly Hillbillies, The Brady Bunch, The Love Boat, The Twilight Zone, Happy Days, Laverne & Shirley, Cheers and Beverly Hills 90210. And if you feel a twinge of sadness that the average Steve & Barry's customer has probably never known the joy of watching an episode of Laverne & Shirley, just think of the poor children in China who will be sewing them. [WWD, sub req'd]

So the family of the actual Ossie Clark, whose namesake label was just revived during the opening of London Fashion Week, says they never gave anyone permission to use the house's name. And are now taking legal action. Awkward. [WWD, 4th item]

Talk about expensive shit! Remember those Van Cleef & Arpels-Earnest Sewn jeans we told you about? They retail for between $9,700 and $11,300. Also, they are fug. [Fashion Week Daily]

Ooh la la: Heidi Klum and Seal on the cover of French ELLE! [Sassybella]

Alessandra Gucci (daughter of dead Maurizio) is launching her own accessories line under the label AG, since the Gucci clan won't let any of its usurping-relatives use the family name to promote their own half-wit businesses. But Alessandra's business sounds less half-wit than most: It's all alligator handbags in pretty colors. And the girl does have a degree in economics, so good for her? [WWD, 2nd item]

Perry Ellis revenues are down. Insert instinctual defensive remark about the halycon days of Marc Jacobs and his grunge collection. [WWD, sub req'd]

Jones Apparel also doing not so good. That's a recession for you, folks! [Reuters]

Liz Claiborne is thisclose to selling off Ellen Tracy to (who else) a private equity firm. The sale will fetch $50 million, which...seems kind of low, albeit to someone who will never see that kind of cash ever. [NY Post]