Growth Operations Manager at Great Jones

Great Jones (https://www.greatjones.co) is building a new operating system to serve the $8 trillion in rental homes owned by small-scale investors.

We are live in our first three markets, recently raised our $8 million Series A from top investors, and are growing rapidly with nationwide expansion to come.

Our digital & operational platform combines the sophistication of a technology company with the personal touch of a local business, rethinking property management from the ground up for performance, efficiency, trust, and delight.

By providing a seamless, full-service experience for owners and residents, we aim to make ownership worry-free and more profitable for the 25 million Americans who own rental homes. And in doing so, we become the operating system around our owners’ most valuable investments, as well as our residents’ homes.

Our founding team has spent over a decade building digital platforms and operational machines that have powered hundreds of millions of dollars' worth of transactions for marketplace businesses like 1stdibs & Skillshare.

For a company that runs deep in high-growth, technology-driven, user-centric DNA, we also know what it means to manage large real estate portfolios at scale -- our head of operations built teams and platforms that oversaw over 10,000 rental homes for some of the country's largest institutional owners of rental real estate.

We are based in Manhattan with local operations teams in our first three markets: Southwest Florida, Tampa, and Orlando.

We are well-funded by leading global investors including Crosslink Capital, Juxtapose, and top NYC angels & real estate entrepreneurs including Kevin Ryan, David Rosenblatt, Jason Finger, and Dave Eisenberg, who have founded or led companies such as Seamless, Gilt Groupe, MongoDB, DoubleClick, 1stdibs, Floored, and others.

Come join our best-in-class team to help us tackle this massive opportunity.

Job Description

We are seeking an ambitious, data-driven, highly intellectual and collaborative Growth Operations Manager.

In this role, you will be working to drive customer acquisition initiatives across both online and offline channels and contribute to building out our repeatable growth playbook -- the one we’ll use to scale our current markets and to launch new ones. The scope of your work will include: customer acquisition, retention, business intelligence, reporting, and research. Identifying, testing and ramping new acquisition channels, experimenting with new customer incentives, and developing strategies to drive owner retention are a few of the projects you may work on. This person will also work closely with our data team, leveraging our deep database to make all of our marketing and sales efforts smarter, ensuring we’re delivering the right messages, to the right people, at the right times.

The ideal candidate will possess excellent organizational, communication, and project management skills and is excited to tackle a range of growth and marketing related projects. This is a great opportunity to learn a tremendous amount about growth marketing, customer acquisition and retention. Join us in an important function at early-stage, high-growth company with a deeply experienced team and uncommon resources for its stage.

This role is full-time, based in NYC, and reports to our Head of Growth.

Responsibilities:
- Online Customer Acquisition. Executing across online marketing channels, including CPC, CPL, email marketing, as well as campaigns on platforms like Yelp, Google, Facebook, Twitter, Instagram, and LinkedIn
- Offline Customer Acquisition. Executing across offline marketing channels, including direct mail, print, and radio
- Multi-Variant Testing. Testing creatives, bids, placements, landing pages, and audiences to scale campaigns efficiently in support of company goals
- Business Intelligence. Analyzing our owner data to identify clear segments for targeting, while constantly searching for insights that might uncover new segments for us
- Reporting. Assist in creation of performance recaps and analyses
- Research. Competitive research and analysis of social content strategies by competitors; forecasting and staying ahead of acquisition marketing trends as they relate to real estate investments and property management

Requirements:
- 2-4 years of full-time experience at a fast-growing technology company or a top-tier management consulting firm
- Experience tackling growth or acquisition marketing related challenges - the more tactical the better
- Experience working through complex problems in a structured, action-oriented manner

You are:
- Strategic, analytical, and data-driven; familiarity with Microsoft Excel a strong plus
- Eager to execute and optimize both offline - including direct mail and radio ads - and online marketing campaigns
- Able to tell persuasive stories both written and verbally in clear, digestible formats
- Someone your teammates describe as a great collaborator and someone who will always roll up their sleeves
- Exceptionally well-organized, detail-oriented and effective at handling multiple projects in a fast-paced environment
- Proactive and eager to learn