For marketers and sales teams, marketing collateral in the form of
brochures, white papers and sales sheets are vital tools in any B2B
marketing strategy. Zoomifier Corporation, a start-up based in
California, is taking it mobile, providing a richer experience for
enterprise customers and powerful analytics for sales and marketing
executives.

Allowing businesses to better engage enterprise customers, Zoomifier
Corporation has announced it's innovative cloud based solution, which
takes existing sales and marketing collateral and turns it into highly
interactive and engaging mobile content. With the capability to provide
advanced analytics to help businesses measure the level of engagement
and capture qualified leads, it is set to transform the way B2B
marketing teams not only distribute content, but gain rich insights into
what collateral works and what doesn't, helping to fine tune marketing
communications.

Capturing print ready sales and marketing material, as well as videos
and raster images, the solution optimises the content into resolutions
that conform to mobile devices, which allows faster transmission at
lower bandwidths. All content is indexed to allow for intelligent search
within documents and other content. With over the air updates, new and
revised content is automatically pushed to the user's device, so they
always have the latest version.

Intuitive mobile apps

Zoomifier Engage, a mobile-based enterprise app, enables sales teams of
any size to access, present and share their content with their
customers. With cached content, cloud based delivery and the portability
of content, the solution enables sales teams to review, present and
share important information wherever they are, streamlining the entire
sales process.

Zoomifier Community is the second app available, which provides the
enterprise customer with a single place to access information from any
number of vendors who are using Zoomifier Engage. This provides an
enterprise with powerful tools to organise, view and work with content
from a number of different vendors, revolutionising the procurement
process The Zoomifier Community app is accessible by customers through
mobile devices and a web based application.

Powerful, insightful analytics

Through these apps, the Zoomifier solution tracks all user interactions
with content and provides rich analytics through dashboards and
intuitive reporting. From insights into the length of time spent reading
particular sections, search terms and much more, sales and marketing
teams gain more intelligence into not only the quality of their
marketing collateral, but the needs and interests of individual leads.

A game-changer for the modern workforce

Delivering closed loop marketing and increased sales effectiveness
through continuous interactions, businesses of any size who engage in
B2B marketing and sales can benefit from this powerful solution to
engage their customers. Chetan Saiya, Founder and CEO of Zoomifier
Corporation comments;

"Sales and marketing collateral in the form of brochures, sales sheets,
product guides, white papers and many more, represent a significant
investment by B2B marketing teams and they are an essential sales tool."

"Marketers struggle to justify the cost of traditional paper and PDF
based sales and marketing collateral since it is very difficult to
measure the customer engagement. Sales teams are frustrated since they
do not receive the new collateral or updates to existing material in a
timely manner. Zoomifier solves this problem by delivering the latest
updates to collateral to sales teams instantaneously, at the same time
providing in depth analytics and qualified leads through usage tracking
on mobile devices."

Businesses can start transforming their sales and marketing collateral
in as little as 30 minutes. With a free plan available for team with 10
users or less, to per user and enterprise pricing, businesses of all
sizes can start Zoomifying.

Zoomifier Corporation, a California based startup, has developed an
innovative cloud based solution with two mobile apps that helps
businesses engage with customers and consumers on their mobile devices
and dramatically improve sales effectiveness. Zoomifier achieves this by
transforming traditional, online and offline, marketing and
communications media such as printed and digital sales collateral, print
and TV advertising, product packaging and websites into engaging and
measurable mobile content.

The team at Zoomifier have unrivalled experience of successfully
designing and delivering cloud based Software as a Service (SaaS (News - Alert))
solutions to small and large business enterprises. The Founders of
Zoomifier have an in-depth understanding of sales and marketing
processes and have successfully founded and grown enterprise software
companies.

More information and instant sign up to the Zoomifier solution can be
found at www.zoomifier.com

The Zoomifier Engage and Zoomifier Community apps can both be found on
the App Store for free download.