Subaru Puts Dogs Behind The Wheel, And Even Gives A Puppy Its Own Booster Seat

It's not a revelation that dogs doing human things is funny. That
said, there is something very amusing about Subaru's latest
commercials featuring "the Barkleys."

The car manufacturer didn't just make a series of silly ads with
dogs driving just because it felt like they would appeal to the
internet crowd. Subaru is a leading advocate for pet safety in
cars, and it partnered
with the Center for Pet Safety last year to determine the
best way to protect pups traveling with their owners. Their goal
is to
discover the most effective kind of dog restraint, since none
on the market withstood significant collision tests.

In one new ad, the Barkleys get distracted by something on the
road and start barking simultaneously:

The agency Carmichael Lynch created the "Dog Tested, Dog
Approved" campaign with the production company Skunk.

In another commercial from the campaign, Mr. Barkley catches his
"teen-aged" daughter making out with a Boxer:

The ads don't directly state that Subaru has been testing the
best ways to drive with a pet, but they communicate to dog owners
that Subaru is a brand that understands them.