Digital maturity: The next big step

With digital transformation a key goal for many businesses, just how close are they to achieving full digital maturity?

In a study called ‘Digital maturity: The next big step’ conducted by Coleman Parkes Research and sponsored by Ricoh, 71 per cent of business leaders say they are confident their business can transition from a state of digital transformation to digital maturity within just five years. The study also reveals that 77 per cent of leaders have prioritised achieving digital maturity.

The online survey was conducted in July 2014 and consisted of 1,245 business decision makers across 8 vertical sectors, including education, legal, utilities/energy, healthcare, public sector, retail, manufacturing and financial services. Participating respondents were from the UK, Ireland, France, Germany, Spain, Italy, Netherlands, Belgium, the Nordics (Sweden, Finland, Norway and Denmark), Switzerland, Russia and the Middle East.

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Although 68 per cent of business leaders cite cost as an obstacle to achieving digital maturity, they clearly acknowledge the financial rewards it offers. Almost three quarters (73 per cent) believe that achieving digital maturity will directly lead to an increase in profits and 62 per cent say that it increases their organisation’s appeal to potential investors and new owners

Education is the most progressive sector in terms of making the transition from a state of digital transformation to digital maturity – where an organisation uses sophisticated tools to drive performance and demonstrates an on-going commitment to technology, technology-led initiatives and digitally managed processes. In addition, more education leaders are likely to see digital maturity as a key priority than representatives working in financial services, healthcare and the public sector.

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