The Big List

…accounts and get analytics on each of these items. Pricing: Sign up for free, no pricing listed. Honorable Mentions These analytics programs are not necessarily social media or SEO focused. Some are big data, others are mobile- or marketing-focused. 66. KeenIO: According to the company, Keen…

…by selling access to them (or by not having to pay others for data on their customers). One of the big paradigm shifts is the idea of thinking of customer data as an “audience” versus a “list.” Depending on your viewpoint, one could consider the two to be the same, but they are not. Yes, they…

…buy Twitter in part because of this kind of baggage. List bombs Last summer, spam fighter Spamhaus blocked some well-known email service providers (ESP) from the email systems of its clients. The reason: the ESPs’ IP addresses were used by lists on those services to repeatedly send emails asking the…

…to enhance transparency and accountability in the buying process, an algorithm or AI can generate very specific media orders — a virtual shopping list for the media placement grocery store. Instead of having a broad category like “Local TV,” it can generate specific requirements by city, network,…

…a magazine site, for instance, might be presented with a pop-up screen that has checkboxes to grant consent for use of their data for a specific list of purposes, like targeting website content or sending the data to a third-party provider like Lotame for advertising. In the current world, she told…

…been a lot of talk about voice search. Many are projecting voice search as the next big thing – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches, and this is causing a few…

…about “massive martech.” Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author L. Erik Bratt L. Erik Bratt is a veteran technology marketing executive and vice president of corporate marketing at Ensighten,…

…biggest positive impact. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The Author Josh Todd Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He…

…as pay attention to them and push people’s attention toward their Stories, according to influencers. Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017 Dec 20, 2017 by Barry Levine We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy…

…all that data, which covers you like a snowstorm at the North Pole. So, as we’ve done last year and in 2015, we again filter the data to help the Big Guy segment the Naughty from the Nice in marketing, advertising and search. NAUGHTY Federal Communications Commission (FCC) Chairman Ajit Pai This…

…ad targeting. A brand could upload their customer list and request matching with SRAX members via email addresses or other points of reference, but users in the SRAX database would have to give their consent first. Users get blockchain-generated BIG tokens for signing and filling out data, as well…

…campaigns. 1. Forget about big data Big data is a major asset to any business — but marketers need actionable data to create and run measurable campaigns. When too many details are available, the important insights can get lost. Marketers should aim to break big data into “small data” sets,…