Over the past few months, Sacha Baron Cohen has been slowly pulling back the curtain on his latest character, the Gaddafi-esque despot Admiral General Aladeen, in the build-up to the May 16 release of his new comedy, The Dictator. First came a Super Bowl teaser. Then, taking a page from his Borat playbook, Baron Cohen staged a highly publicized prank on the Oscars red carpet, upending an urn purportedly filled with Kim Jong-Il’s ashes all over Ryan Seacrest’s nice, clean tuxedo. In March, Paramount released the full trailer, and we learned that the movie is a fish-out-of-water story in which Aladeen is stripped of his wealth and power (and prodigious beard) and set adrift in New York.

Now Paramount has released the new poster for the film, which shows a gargantuan portrait of Aladeen stretched across New York’s Central Park from end to end. The poster’s message is clear: Aladeen is a man with tremendous humility, class, and subtlety. Just ask Seacrest.