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The kids at Deeplocal must have been a litte bored recently, as someone sat down to make the "Like Belt". This fancy giant buckle allows you to "like" things in the real world... By thrusting your pelvis at it. A bit like a misbehaving dog or one of the guys from Wayne's world: SCHWING!. Oh ha ha, very funny - and to make sure you realize how silly this is they took the belt out for a test on the town, liking coffee-shops, checking in at the office and making facebook friends. The best part is when the lady wearing the belt wants to make Facebook friends with the guy she meets.... wait for it.

Those clever little algorithms designed to pick up on words in articles and match a decent ad with it often backfire. The worst example is probably when Mercedes banner ads kept appearing around articles about princess Dianas death. It's been over a decade since and despite unlimited tweaking, these things still happen. In this article in a Norwegian newspaper the headline reads: "Steira is too thin to ski", as this athlete weighs less than the weight required to compete in Ryblinsk.

Apparently the creatives behind this sad sack of an ad for Downy's Unstopables, think it's a quality idea to rip off a classic Super Bowl spot and make it suck. Mean Joe Greene sells his soul along with Amy Sedaris in this 30-second spot. Sure, it's a pre-game ad, but that doesn't mean you should half-ass it. Plus, Coke already went there in 2009 for its Coke Zero with "Mean Troy". Oh Grey, you should really be ashamed.

Yes, there's more new news on what ads you can expect to see on Sunday 2/5 during Super Bowl XLVI. As always, the more we find out about the commercials we'll see in the big game that brands paid $3.5 million per 30 second spot, the more we'll update. Check back for more updates to come--we've called out what's new to make it easier for you to skim.

NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.

1ST QUARTER

UPDATED! 2/1Anheuser-Busch: Bud Light Platinum"Factory" is a :30 spot that showcases how "the process of creating something truly Platinum is revealed". Ends with #MakeItPlatinum. Expect less frat-boy humor and a “more stylish, serious tone” that promotes “triple-filtered, smooth finish, top-shelf taste.”
Created by: Translation led by Steve Stoute and Jay-Z.

Our sources tell us GE plans to air two 45-second documentary-style spots during this year’s game featuring real American workers talking about their contributions to the American manufacturing industry. No word yet when these will run or if they are running in local markets only.

ARworks has launched the GPS based, Augmented Reality Olympic Navigator, a new channel of the free Junaio AR browser (which you need to download first). With the app, depending on their choice, users can see the cities of the previous Olympic games or the exact venues of the 2012 London Olympics around them on the live picture of their smartphone.

With the app, depending on their choice, users can see the cities of the previous Olympic games or the exact venues of the 2012 London Olympics around them on the live picture of their smartphone.

Okay okay, now the shit says has jumped the shark twice, once wearing Fonzies speedos and smoking a cigar, if you can muster the energy here is the very last one. Which you will watch, because it's about us.
Matt Klan and Ross McIntyrei roamed around the halls and stalls of some ad agency spewing out all the shit ad agencies say. "Sushi?" "Yepp" - "I got it, a virus campaign!" -""Betty Draper is a bitch". There'e also of course a mention of Agencyspy just to get on there, hopefully. Asskissers. ;)

The overweight dog finds he can't chase the cars like he used to, so he does everything his doggy-body can to get back into fit form. It's pretty cute, the song is right and the message positive even though it really isn't branding Volkswagen more than any other car.