Bernard Sandoval is founder and president of SANDIA Advertising in Colorado Springs – a strategy, advertising, design and digital shop that provides creative answers to business challenges.

In 2008 Sandoval spearheaded the “Olympic City USA” concept as a branding vehicle for Colorado Springs, tying our metro region to the Olympic brand and its themes of excellence, patriotism and aspiration. “Olympic City USA” has now been adopted as the official moniker of the city and embraced by leading organizations. Sandoval was honored by Mayor John Suthers with the Spirit of the Springs Award for championing this effort over many years.

Over his 30-year career, Sandoval has worked with U.S. Figure Skating, USA Hockey, USA Basketball, USA Cycling, USA Wrestling, and numerous regional and international events. He has donated thousands of hours to local organizations such as the Colorado Springs Sports Corp, Broadmoor Skating Club, Rocky Mountain USO, Colorado Literacy, Colorado AIGA, El Pomar Institute for Innovation and Commercialization and the University of Colorado – Colorado Springs. He played a major role in crafting visual identities for the Colorado Springs Sports Corp, The Broadmoor World Arena, Central Bancorp, The Club at Flying Horse and the Olympic City USA task force. He was instrumental in leading the task force through a marketing plan involving flags, pole banners, billboards, airport signage and TV ads. He was also instrumental in guiding the group through a messaging platform.

His knowledge of design, digital media, social media and the city in general was invaluable. The task force asked Sandoval to design a logo that would connect Colorado Springs to the Olympic movement, knowing that it would not be able to use the Olympic rings in the logo. His team studied other cities that had Olympic affiliations and proposed a design that met with unanimous approval by the task force, City leadership and USOC leadership. The logo has been enthusiastically received by the public and the Colorado Springs Olympic Family. In his distinguished career Sandoval has won more than 100 awards for marketing and design excellence.

He is a graduate of Raton High School and is the son of Gene and Eva Sandoval of Raton. He lives in Colorado Springs with his wife, Renee, and two daughters, Brandi and Michelle.