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Most businesses use Facebook, Twitter and Instagram to reach out to potential customers and promote their brand. But if you are looking to extend your social media reach, you might want to consider adding Pinterest into your social media marketing campaign.

Pinterest is one of the fastest growing social media platforms. In fact, there are over 500,000 businesses with Pinterest business accounts. It has become the hottest ticket item for business marketing.

Here are 4 ways to use Pinterest for marketing your business.

Inspire your audience

Aside from feeding obsessions with gourmet foods and exotic destinations, you may also use this social channel to inspire your audience. If you are selling kitchen appliances, show them what an ideal kitchen should look like. Make sure that your appliances are included in that picture. If you own a flooring company, then feature beautiful homes with stunning flooring. Provide style inspirations for each room in the house. If they like it, it can translate to big sales.

Humanize your brand

Social media can help spread the word about your business. But people are less likely to buy from you if they don’t trust you. You can use Pinterest to humanize your brand and build a relationship with them.

Instead of bombarding people with advertisements about your product, try telling your story. Create a board about how you started. Pin old photos of your first office, company founders, your first holiday party etc. By telling your story and introducing the people behind your company, you are sure to build an amazing Pinterest following.

Contests and giveaways

Contest and giveaways are a great way to capture the attention of your audience and generate exposure for your brand. Everyone likes free things, especially if it’s valuable.

You can ask people to re-pin your pins that feature you products. If you include a link to your website, then this will help generate traffic to your site. Choose a prize that your audience will find interesting or valuable to encourage them to join the contest.

Interact with other users

Creating boards on Pinterest would be ineffective without engagement. Just like other social media platforms, Pinterest requires interaction. Interact with other users and re-pin their posts. This may encourage them to pin yours in return.

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