For me personally (not saying this would be the case for the majority) it has too many other references: the women's magazine, the Les Dawson character Cosmo Smallpiece and Rannaldini's monstrous son in Jilly Cooper's novels.

In this order:1. Women's magazine with questionable sex 'tips'2. Overly sweet cocktail popularized by Sex and the City3. 'isn't that Nigella Lawson's son? No wait, that's Bruno. Oh her daughter is Cosima.'||||V10000343. Something I would call a little boy.(sorry. But if you really like it, don't worry about my opinion.)

Most of the references people are making go right over my head. I would never have thought of the magazine if no one had mentioned it - isn't it Cosmopolitan ? or have they changed the name?I had forgotten all about the Les Dawson character, and most people will never hear it.

The first thing that popped into my head was Cosmo Lang, who was an Archbishop of Canterbury, I think.