Marketing

In the attention economy, you must earn your audience’s time and reward that investment. Our marketing collateral gains and keeps your buyers’ attention to communicate the facts they need to make a purchase decision. Need a video to highlight new capabilities? Whitepaper to speak to a CIO? Interactive content to help buyers sort through complex material? We can deliver it all and more—under our brand or yours.

Fact-based marketing

Persuasive storytelling

Engaging interactive content

We believe that facts matter. When we create PT-branded collateral for you—whether it’s a video, a reference architecture, a whitepaper, or anything else—we don’t just pull claims out of the blue. Instead, we work with your products the way real buyers would and report what we find via our real-world, hands-on testing.

Our unparalleled technical expertise and skilled creative resources make us uniquely qualified to deliver the world’s most reliable, engaging fact-based marketing materials. With collateral based on proven facts, you can earn your buyers’ trust and give them good reasons to make purchases. Your customers get trustworthy, relatable data that helps them make informed decisions.

We believe that facts matter. When we create PT-branded collateral for you—whether it’s a video, a reference architecture, a whitepaper, or anything else—we don’t just pull claims out of the blue. Instead, we work with your products the way real buyers would and report what we find via our real-world, hands-on testing.

Our unparalleled technical expertise and skilled creative resources make us uniquely qualified to deliver the world’s most reliable, engaging fact-based marketing materials. With collateral based on proven facts, you can earn your buyers’ trust and give them good reasons to make purchases. Your customers get trustworthy, relatable data that helps them make informed decisions.

Buyers want hard data, but even the best data is meaningless if you don’t know what it means to you. We tell the stories that catch your audience’s attention and connect them to your product. How will buyers benefit from your product? How will it solve their everyday problems? We build PT-branded whitepapers, infographics, videos, and more that highlight the facts that make your product shine. We can also work under your brand to create collateral that aligns with your messaging guidelines and marketing campaigns.

From a complex, scalable marketing campaign under the PT brand, to a quick solution brief under your own, our team will tell the dynamic, persuasive stories that show your customers how they win with your products.

Below, check out a few recent stories—some from real people we interviewed, and others featuring representative characters from our fact-based marketing work.

Buyers want hard data, but even the best data is meaningless if you don’t know what it means to you. We tell the stories that catch your audience’s attention and connect them to your product. How will buyers benefit from your product? How will it solve their everyday problems? We build PT-branded whitepapers, infographics, videos, and more that highlight the facts that make your product shine. We can also work under your brand to create collateral that aligns with your messaging guidelines and marketing campaigns.

From a complex, scalable marketing campaign under the PT brand, to a quick solution brief under your own, our team will tell the dynamic, persuasive stories that show your customers how they win with your products.

Below, check out a few recent stories—some from real people we interviewed, and others featuring representative characters from our fact-based marketing work.

Every piece of marketing collateral must complete with thousands of appealing content options, all available at our fingertips every moment of every day. Your marketing has to be extraordinary to cut through the competition and earn your audience’s attention—and then it must reward that investment in time and focus.

The key is to embrace marketing content that is personalized, rewarding, and interactive. Whether you’re trying to reach buyers or your own sales team, interactive content delivers a winning experience while providing the information they need to know—all in a form that lets them easily find exactly the facts and stories they want. Our award-winning team crafts apps, interactive videos, and custom HTML5 solutions that delight your audience and achieve your business objectives.

Interact with a few examples:

Every piece of marketing collateral must complete with thousands of appealing content options, all available at our fingertips every moment of every day. Your marketing has to be extraordinary to cut through the competition and earn your audience’s attention—and then it must reward that investment in time and focus.

The key is to embrace marketing content that is personalized, rewarding, and interactive. Whether you’re trying to reach buyers or your own sales team, interactive content delivers a winning experience while providing the information they need to know—all in a form that lets them easily find exactly the facts and stories they want. Our award-winning team crafts apps, interactive videos, and custom HTML5 solutions that delight your audience and achieve your business objectives.