In a way things are made easier with negative messages and pics on the packs (mandatory here)The impact is, before, one in ten was a non-smoker but the reverse these days (just my contention from general observations)Nicely Helen!

But there is NOTHING sexy about the man with the nicotine stained teeth and fingers, reeking of cigarette smoke. Or the woman with those fine lines circling her mouth,still dragging on the cigarettes. Or the person with emphysema carrying their own oxygen supply, or the one in the final stages of lung cancer come to the nursing home to die. (I see every day, I work in a nursing home) Perhaps they should air or print more of that in the ads! My parents were both smokers. Me, never had the desire to. I couldn't and still can't stand the smell! Well penned.