There’s a new addition to the Lancôme Oscillation family. Oscillation Powerbooster is “the first vibrating power primer to boost the appearance of natural lash growth. The vibrating power primer enhances lash thickness, density and appearance of length so that naturally occurring lash growth is more visible/noticeable.”

To use, apply Oscillation Powerbooster “to prepare and improve the lash surface, followed by your favorite mascara to maximize your makeup result.” Sounds promising, and I appreciate that Lancôme encourages you pair Powerbooster with your fave mascara – not just Oscillation.

But for a truly wide-eyed look, all you need to do is peep Powerbooster’s hefty price tag: $39. Ouch!