ACCELERATE 2.0 coming in 2019: Save the Date

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After a brief hiatus while we examined the ever-changing conference landscape and regrouped here at Analytics Demystified I am delighted to announce that our much loved ACCELERATE conference will be returning in January 2019.

On January 25th we will be gathering in Los Gatos, California at the beautiful Toll House Hotel to ACCELERATE attendees knowledge of digital measurement and optimization via our “Ten Tips in Twenty Minutes” format. If you haven’t experienced our ground-breaking “Ten Tips” format before … think of it as a small firehose of information, aimed directly at you, in rapid-fire succession all morning long.

What’s more, as part of the evolution of ACCELERATE, the afternoon will feature both a keynote presentation that we think you will love and a session of intimate round-tables led by each of our “Ten Tips” speakers designed to allow participants to dig into each topic more deeply. I am especially excited about the round-tables since, as an early participant and organizer in the old X Change conference, I have seen first-hand how deep these sessions can go, and how valuable they can be (when done properly!)

Also, as we have done in the past, on Thursday, January 24th, the Partners at Analytics Demystified will be leading half-day training sessions. Led by Adam Greco, Brian Hawkins, Kevin Willeitner, Michele Kiss, Josh West, Tim Patten, and possibly … yours truly … these training sessions will cover the topics that digital analysts need most to ACCELERATE their own knowledge of Adobe and Google, analytics and optimization in practice, and their own professional careers.

But wait, there is one more thing!

While we have long been known for our commitment to the social aspects of analytics via Web Analytics Wednesday and the “lobby bar” gathering model … at ACCELERATE 2.0 we will be offering wholly social activities for folks who want to hang around and see a little more of Los Gatos. Want to go mountain biking with Kevin Willeitner? Or hiking with Tim Patten and Michele Kiss? Now is your chance!

Watch for more information including our industry-low ticket prices, scheduling information, and details about hotel, training, and activities in the coming weeks … but for now we hope you will save January 24th and January 25th to join us in Los Gatos, California for ACCELERATE 2.0!

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.