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Swachh Bharat Abhiyan

Popular English poet Joseph Addison once said “Beauty commonly produces love, but cleanliness preserves it.” Being a country of billions, cleanliness is a major issue for India. The Government spends millions of rupees to keep the country clean. Mumbai city spends around 2300 crore rupees every year on waste/garbage disposal then why do we fail to keep our streets clean?

In the past, our cities which includes Delhi (the capital) and Mumbai have been listed amongst the unhygienic cities in the world. The reason behind this filthy image of our country is not the government but “us”. Yes, we did it by not caring for our environment.

With the dream of creating a clean and beautiful India, our honorable prime minister Narendra Modi introduced a national level campaign – “Swachh Bharat Abhiyan”. It was launched by Mr. Modi on 2 October at Rajghat, New Delhi during the Gandhi Jayanti ceremony. Modi quoted that we have shamed the father of our nation who advocated cleanliness. Swachh Bharat Abhiyan is greatly inspired by Mahatma Gandhi’s ideologies.

On the 66th death anniversary of the Mahatma, PM urged the nation to join hands, support this cause and make Gandhiji’s dream of a “Clean India” come true.

Bapu has preached about cleanliness on various occasions and here are some of his thoughts :

– “No one should spit or clean his nose on the streets.”
– “Those who spit after chewing betel leaves and tobacco have no consideration for the feelings of others.”
– “I learnt 35 years ago that a lavatory must be as clean as a drawing-room. I learnt this in the West.”
– “There is no gain saying that we have not learnt the art of external sanitation to the degree that the English have.”
– “To pass urine anywhere in a street, at any place not meant for the purpose should be regarded an offence.”

Mahatma Gandhi | Image Resource : randomspecific.com

Mahatma Gandhi never hesitated to pick up the broom and clean his corridors. Modi did the same, he picked up the broom and initiated the Swachh Bharat on the street of Rajghat. This act instantly inspired many.

Modi took the campaign to a very interesting level by tagging/nominating few very influential people in India on his Facebook post promoting the ‘Clean India’ Mission’

List of VIPs Modi tagged in his post :

Kamal Hassan

Mridula Sinha

Sachin Tendulkar

Salman Khan

Priyanka Chopra

Baba Ramdev

Anil Ambani

Shashi Tharoor

The entire cast Hindi TV show ‘Taarak Mehta Ka Ooltah Chashmah’

Kamal Hassan :

Sachin Tendulkar :

Salman Khan :

Priyanka Chopra :

Baba Ramdev :

Anil Ambani :

Shashi Tharoor :

The ‘Taarak Mehta Ka Ooltah Chashmah’ Cast :

These initiatives inspired many. Countless people marched the streets with broom in their hands:

“The Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi is one of the most welcome move undertaken by any government in recent past. In his small tenure of 4 months he has proved to be a visionary far greater than anyone from his batch.” – Article Resource

Blogger Anand kumar quotes :

“I realize today that, as aam admi get involved in cleaning (as I witnessed today) may be they will stop littering and will stop their near, dear, friends and folks from littering as much as possible. More importantly, they will convey a strong message to their children and kids around on maintaining a clean surrounding.” – Article Resource

I totally agree with Anand’s view. Apart from cleaning our streets this initiative is about inspiring and educating people about cleaning and sanitation. This “Abhiyan” will surely motivate our youths and kids to value their surroundings and their homes.

Twitter was flooded with praises from people supporting Swachh Bharat Abhiyan.

Inspite of all the support we still need to work harder. The objective of this campaign is not media attention or praise but a clean India. To achieve this objective we need to put in more effort, involve more people and pledge that we will maintain the cleanliness of our country.

The government will try its best to promote the vision of ‘Clean India’. The objective of this campaign is to develop a completely clean India by the 150th anniversary of Mahatma Gandhiji which is on October 2, 2019. To fulfill this dream, the prime minister has joined hands with 3 million volunteers which includes government employees, students from colleges and schools.

Mahatma Gandhi was a man of discipline and principles. Mr.Modi wants us to support this movement as a tribute to this great man. Our prime minister believes that if every Indian will decide never to litter or trash his/her surroundings, no street in India will ever be dirty.

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About Author

Namaskar, this is Saurabh. I’m a very friendly guy from “Amchi Mumbai”. I’m not a couch potato, I prefer spending time outdoors with my friends and family. I’m also a sports enthusiast. I have played in cricket/football tournaments across various districts in Maharashtra. I believe that sports have made me a better person and fueled my love for travel. So far I have visited countless spectacular destinations in Maharashtra. Through this blog, I just want to share my life experiences with you guys.