Category Archives Branding

Last weekend was supposed to be the busiest shopping weekend of the year but it turned out to be just a regular weekend. Marketers promote Black Friday as one of the biggest money spinner, but this year it proved to be quite a forgettable weekender from sales point of view. In comparison, the first day of the week i.e. Cyber Monday turned out to be a humdinger of a day, as we saw online sales record touching a new high.

On one hand, November 11 presented an opportunity for many US marketers to promote it as a Veterans day special or even form a base with their targeted audience to cash in on the Black Friday and Cyber Monday celebrations.

With the year’s gifting season knocking on the door, it’s hardly a surprise to know about an online shopping destination, where all the Black Friday shoppers are crowding. Well, Surprise! Surprise! It's Pinterest – The Fast emerging, Social Networking cum Black Friday Shopping Destination!

Gone are the days when a link to useful content seemed tempting. Nowadays, Twitter is leveraged with such links, and to set yourself apart, you might want to add fewer links in your Twitter posts.
Introducing Twitter and what it does is like challenging your common sense. However, every blogger starts an article with “Twitter is hugely important…” But do consider me an exception. I would like to draw your attention directly to the point:

Do you know that initially the Internet was only for military and giant educational institutions? Well, now you know! So back then when there was no internet, how people advertised? How did they sell their products? And how some of the company in a non-digital era emerged as a tycoon? Traditional advertising pal!

The number of advertisers who don’t know that they're being affected by bots is huge. However, we all know that almost half of the Internet’s traffic is not human, many advertisers assume that they are not nefarious, which is absolutely wrong.
It is well known that advertising industry bears billion dollar loss due to counterfeit traffic. Despite the fact very few advertisers think that their sites are affected. Strange isn’t it!

The fact mentioned in the title certainly has raised eyebrows in the SEO and domain industry. And are you amongst the lot who're seeking answers to this question?
Search & click upon ABC.XYZ to find a letter by Larry Page that highlights ideas by Google and memoirs on Alphabet Inc. having turned its head away from Google. Moving ahead, you'd come up against quite a few reasons on Google choosing this, to chew over.

We all are familiar with the term “Going Viral”. Explaining what's “Viral content” will be like challenging your common sense and even basic understanding regarding the internet. But I think you may be interested in knowing the secret recipe for creating viral content. I mean who in the world would not like to create a bigger impact with their content.

The content has emerged as the undisputed king of the realm. No other tricks or tactics can beat the effectiveness and usefulness of a great content.
But wait - You already know that, didn't you?
You: Off-course why else I would be reading this!
Well, then let's jump straight to the point: You are trying to lure traffic from the web using the content, but your content is lacking that magical effect which engages the audience.

Campaign measurements are highly essential when it comes to development & while we look to attain a commanding presence in search. Upgradation of campaigns would be close to impossible without a prospective, planned and a steady measurement structure. Amidst all of this, the manner in which you measure can be incorrect.