Contextual Comms and the API

Process and solution design increasingly requires each element to seamlessly integrate with the next. Embedded or contextual communication moves the conversation on from integration by providing better tools for use as part of a workflow. It removes our reliance on inefficient and fragmented ‘free’ communication tools, instead embedding task-based, frictionless, data-enriched communication within a website or application.

The IPCortex API has been designed to facilitate the development of cross-industry and market vertical solutions where adding real time communications functionality will add a new dynamic to an application.

Wouldn't it be great if you could...

Dramatically improve business processes

Create entirely new services, to gain a competitive advantage and discover new revenue opportunities

Reduce training overhead, with staff only needing to learn one application

About the API

We have developed the IPCortex API to allow close coupling of our platform with other applications. This allows unified and multimedia communications functions to appear as part of another application, cooperatively sharing information and triggering actions.

The comprehensive IPCortex API provides applications with full control over the user experience. It can for example:

Initiate telephone calls

Receive information about incoming calls

Manage in progress calls on every line on a phone, perform holds and transfers, hang up calls

Access and manage address book

Manage call history

Access the status of other telephony users

Manage and access presence status

Send and receive instant messages

Ease of use

The API code and example apps are available free of charge at the IPCortex developer site. JavaScript skills will be needed to develop apps. Where these are not available in house or via your reseller IPCortex may provide access to these skills or coordinate development for apps. Please do contact us if you have a requirement.

Inspiration

A number of our customers have completed integration of IPCortex functionality with existing systems to gain a real competitive advantage. These include:

Target Telecoms, who have built their business around selling innovative integrated solutions to customers in the private hire industry. Read the case study >>

Neetrix, a software author that has integrated telephony into their rich suite of business management applications including book keeping, CRM and back office functionality. Read the case study >>.

Housing Proactive integrated their software with IPCortex to help housing providers to focus resources and make a huge increase in contact for 1,000s of people a reality. Read the case study >>.