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3232Top 7 SEO Trends 2020 That You Should Focus Onhttps://www.webexcept.com/seo-trends-2020/
https://www.webexcept.com/seo-trends-2020/#commentsWed, 04 Mar 2020 11:27:46 +0000https://www.webexcept.com/?p=10179Discover the top 7 SEO trends 2020 that matters you and that will play the biggest role for you to rank better on the SERP(s), focus on these SEO tips.

You are the owner of the website, online store or blogs and you want to discover the Best SEO trends 2020 and what is the future of SEO?

I am going to share with you the best effective strategies that will help you to improve your ranking on the SERPs

Brief, if you want to discover the latest SEO trends and techniques in 2020, keep reading!

Let’s get started.

Top 6 SEO Trends For 2020 you need to know

Here are the best trends and tips SEO in 2020 that you should master and practice for your website to stand out your website ranking and drive massive traffic to it.

Trend N1: Focus On Voice Search & Optimize Your Website for It

The best way to rank higher on Google is by creating unique content that should be valuable and helpful for users.

On the other hand, your content should be optimized for users in the first steps which means when you are creating content you should take into account the users in the first step because google tends to satisfy users as well.

In 2020, most users become using the voice search to get a request from any search engines, no matter search engines either Google, Bing, Yahoo, etc.

The unique thing you should focus on is that the majority of users use their search query to get results that helpful for them.

Therefore, that means they use long-tail phrases, for this reason, you have to optimize your content for long phrases instead of using keywords.

There is another thing that grabs our attention is the featured snippet.

This factor is extremely important for you and most SEO experts insist and advise to use it.

Let us take an example to clarify.

As you see above, there are two things play the biggest role for google to understand your content very well are tables and unordered list.

So, make sure you are using them into your content to organize it and do not forget to create unique content that adds value to users and reply to their needs.

Voice Search is one of the most important SEO trends and news for this year (2020).

Trend N2: Focus On Mobile First & Rich Snippets

Mobile-first and rich snippets are two important ranking factors for Google and the biggest SEO trends in 2020 that most SEO experts focus on it.

How?

Let us break down into each one of them.

1) Mobile First

If you want to rank higher on the SERPs, your website should be mobile-friendly.

Why?

Because the majority of users using their mobile to get results and this factor helps google to return the best results for users.

In addition, Google prefers the websites mobile friendly and access to them as the first choice and the best websites to get results.

So, if your business is not more mobile-friendly, make sure to do that.

Use Google Mobile-Friendly Test.

Type in your website URL and click on the Test URL.

2) Rich Snippets

Maybe your website does not stand out on the search engine result pages and does not get more clicks.

If you do not use the rich snippets, I think it is the solution for you.

Rich snippets are the advantage secret for SEO and help to improve your business visibility, especially for mobile devices and so important for voice search.

Here is an example.

As you see above in the picture, Rich Snippets provide many advantages such as reviews, NAP(Number, phone, and Adress) of your business or your company.

Also, Google likes websites that are using Rich snippets because it is the rank factor for them.

So, if you do not do it, make sure to implement rich snippets for your business and that will help you to stand out your business and increase your CTR (Click-Through-Rate).

Trend N3: Create Unique Content & Helpful

Most of the bloggers use other techniques to promote their content such as run Ads in order to attract more clicks and visitors.

However, they do not know the content is the king.

If you focus on one thing that will help you to make people engage with you, be sure, you do not need other techniques to rank higher well on Google or building backlinks

The actionable thing is amazing content.

Our advice is to create valuable content and will be interesting for users.

On the other hand, dazzle your page content with infographics and videos that will illustrate your ideas and help users to consume more time on your website.

So, use more videos, create amazing content that replies to the needs, and require users if you want to improve your ranking.

Do not forget to focus on these SEO current trends because it is the most important for search engines and visitors.

2) Technical SEO

Technical SEO plays the biggest role for your website because it helps search engines to do many tasks for your business, for example, crawl and index your pages, check and fix sitemap structure and many other things.

Trend N5: Focus On BERT Algorithm

BERT is an algorithm update by Google that focuses on the intent of users, especially, search queries.

In other words, Google tends to present the best content for its users, which means, if you want to rank higher on the search engine results pages, you should take into account these factors before publishing your content.

Amazing content

Relevant content

Content that answers on the user queries

In addition to that, according to the SEO experts popular, Google will check websites based on YMYL (Your Money, Your Life) and EAT (Expertise, Authoritativeness, and Trustworthiness) metrics.

Here are some things you should take into account during the creation of the content.

Provide your target audience with the content that answers on their needs and queries

Avoid stuffing the keyword and keyword density and focus on readability and context of the content.

Use long-tail keywords that are optimized for the search voice

Therefore, BERT is another SEO trend 2020 that you should keep in the head.

Trend N6: Your Website Should Be Speed

If your website loads slowly, be sure you will lose more visitors.

Why?

Any user visits any website find pages loads slowly, they will back to other websites.

This factor will affect your website ranking because the bounce rate will increase and time on site will decrease.

For this reason, make sure your website speed and your current page score is good.

]]>https://www.webexcept.com/seo-trends-2020/feed/410 Proven Strategies To Grow Your Business To Business Marketinghttps://www.webexcept.com/business-to-business-marketing/
https://www.webexcept.com/business-to-business-marketing/#commentsFri, 21 Feb 2020 14:06:04 +0000https://www.webexcept.com/?p=10045this is an Effective Guide about business to business marketing(B2B) in 2020 with 10 proven techniques that work forever and how to market your business

If you do not have money to pay and run ads, you can leverage from Search Engine Optimization as a process to drive free traffic and rank your blog posts and pages on SERPs.

Conversion Rate Optimization (CRO)

There is another proven strategy that will help you to get more leads, sales and customers is that conversion rate optimization.

This best strategy refers to create and design great content of your page and modifying all elements of your website or pages.

This strategy can increase the time on site and convert your visitors into leads or customers.

Email Marketing

Email Marketing is one of the best tactics that will help you to get more visitors, leads, and sales.

This tactic refers to sending an email every day or weekly to your subscribers by creating great and valuable content.

If you want to get more opens, replies, and clicks you have to take into account some criteria for optimizing your emails.

1-Optimize your subject line and keep it short.2-Send your email earlyDazzle your emails with infographics like images, videos, etc.3-Create a call-to-action (CTA)4-Use social sharing links5-And much more

Affiliate Marketing

Affiliate marketing is also a great way to promote your products or services.

You can pay some companies to set up into their websites your products or services by paying them or make a commission between you and your publisher.

This tactic will work well for business to business because will increase the chance to get more visitors and convert them into customers.

Most popular companies use this technique for example amazon, Clickbank, etc.

Therefore, affiliate marketing is a great solution to sand out your business and get more sales.

Pay-Per-Click Advertising

The powerful businesses use PPC advertising, which means you pay for every user who clicks on Ads.

Let’s take an example.

Google Adwords provides you to do PPC Advertising.Facebook Ad is also a form of PPC advertising.

Types of B2B marketing

This is a list of types of business to business marketing that is very common and popular.

-Blogs

A blog is a great strategy to get free traffic to your business.

You can create a blog post with amazing content and dazzle it with infographics that can increase the chance to get more traffic.

Especially, when you optimize your articles by practicing the best tactics of SEO, your blog posts can rank higher on SERPs.

Consequently, you will get massive free traffic from search engines with the great choice to convert your visitors into deals, consumers.

Therefore, the blog keeps one of the best methods to drive traffic into your business.

-Search

SEO(search engine optimization) is one of the best to drive more free traffic to your website.

The process is choosing the right keywords that will work well for your business and after that practicing the best techniques of SEO, like On-Page SEO, Off-Page SEO, Link Building, etc.

-Social Media

Social networks become very important for B2B marketing.

The process is that you can get traffic whether free or paid traffic.

Social media can help you to increase the reach and get more engagements.

How?

The solution is easy, you can run ads like Facebook Ads.

The goal is to get more clicks, leads, and conversions if you targeting the right audience.

-Email

Email marketing is an amazing technique to improve your business brand.

You can send an email to your email list by offering unique content, solve problems, etc.

This proven tactic will helps you to build brand awareness, boost sales.

You could favorite your business with incorporate video content that you will explain the goal of your business, presents your services and your products.

What are the Best B2B Marketing Tools?

Here is a list of proven B2B marketing tools that you can focus to manage your business.

FAQ

Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.

In Business to Business marketing (also known as B2B or industrial marketing), products and services are sold to other businesses rather than to the general public. The products may be as familiar as office supplies and coffee, or as complex as computer systems and aircraft. Businesses use these products and services as components of their own goods for sale, to support their operations, or to re-sell. Key players in the field include manufacturers, wholesalers, retailers, farms, construction firms, service industries, the government, and non-profit organizations.

Have you already heard an SEO and do you want to discover benefits SEO?

I think any business needs an SEO for optimizing content and ranking higher on different search engines.

So.

What are the benefits of SEO?

An SEO means Search Engine Optimization is the process that helps you to optimize your content in order to improve your business, content visibility and ranking your pages, blog posts on the top 10 pages on search engines like Google, Bing, and Yahoo.

It is extremely important because if you don’t apply an SEO on your business.

Be Sure.

Your content not visible for users and you will not get more traffic to your business.

To clarify, there are many benefits of search engine optimization that bring many advantages to your business.

In this guide, I’m going to show the best benefits of SEO and its advantages.

The Best Benefits of SEO for Small Businesses

This is a list of SEO benefits which that your business can benefit in order to enhance visibility and brand awareness.

1) High Quality Traffic

If you want to bring more traffic to your website, you should apply the best practices of SEO especially, on-page SEO steps and off-page SEO.

When you practice the main factors of SEO on your business, it will get more traffic to your website.

In addition, when free traffic comes from search engines keeps is the best traffic.

Why?

Because when people use search engines like Google are seek for solving their problem and get information to satisfy their needs.

Search engines bring and push users to your business to discover your business model and buy your products.

2) Cost-Effective

An SEO is free which means you don’t need to pay to bring traffic, the main advantage of SEO is that it helps you to get free traffic with quality. especially, if you have an online store for eCommerce, an SEO will help to get more customers and buy more products.

You might don’t have any knowledge about SEO, you will need to hire an SEO company to improve your business ranking and exploit from SEO benefits.

3) High Conversion Rate

Conversion rates and engagements are both important for your business.

If you have unique and valuable content with the best practices of SEO, your pages get more clicks and impressions and your Click Through Rate (CTR) will be increased.

The major advantage of SEO is that if your own content is unique you have the chance to rank well in the top 10 on SERPs.

SEO Ranking will enhance your website Click-Through-Rate.

So, while you are increasing your CTR, you bring more visitors to your website.

4) Build Brand Credibility

The main role of SEO is building brand credibility.

In other words, if your pages or blog posts appear on the first page on SERPs, most customers or visitors will visit your website and they will trust your business website.

For this reason, most small businesses trying to apply good SEO for making their businesses rank higher on different search engines like Google, Bing, and Yahoo.

5) Brand Awareness

When you create fresh content that gives more information to users by practicing the best techniques of SEO, you might rank on the first page on SERPs.

Most of the users when making their search, they will see the first pages and will visit them.

So, SEO helps small businesses to build their brand awareness and make users associate with your brand.

6) Website Speed

Ranking on the first page on search engines requires a good user experience (UX).

If you want to have the best user experience website extremely your website should be speedy.

You should know, while your website doesn’t load quickly, your bounce rate will increase and your time on site will decrease, those two factors hurt your ranking on search engines.

7) Better User Experience (UX)

Please keep in mind, if you want to rank on the first position of Google, your business needs have a great user experience because Google provides relevant content to users.

So, Focus on user experience will help your visitors to be comfortable to navigate into your website pages and increase dwell-time.

8) Mobile-Friendliness

The majority of users connect to the internet using their mobile phones.

Ranking on the first page on Google requires your business is mobile-friendly.

In addition, different search engines prefer the websites are mobile-friendly in order to make users comfortable what are they search and offer them the relevant content.

9) Source for Leads and Sales

Another benefit of SEO is Sales which that means it generates more traffic, leads, and Sales.

If you practice the best SEO strategy on your business and you have products, you generate more sales and conversion rates without using any advertising and paying anything.

Especially, if you have an eCommerce website or online store, you need to optimize your business to convert visitors to customers and you will generate more sales.

10) Increase Your Social Media Followers

An SEO helps you to build your brand awareness and credibility.

When you ranking on the first page on different search engines, the visitors will be likely to follow your business on different social media to share your content.

11) Increase your List of Subscribers

SEO might increase your newsletter subscribers.

How?

When you ranking higher on search engines and you have a signup form on your website, you can expect a lot of subscribers. Especially, if you are creating good content every day make an update.

This is one of the benefits of SEO that you can build a massive email list with the right audience.

12) SEO traffic is easy to convert

Traffic coming from search engines is the best traffic and free.

When people come to Google as an example, they are searching for how to solve their problem or they want to buy products or another thing.

So, when you are positioning on the first page of SERPs, you will have the chance to get more conversions.

13) SEO improves Time-On-Site

If you have a good Click-Through-Rate, your website time on site will improve.

This factor is extremely essential for your business because it will improve your website ranking.

Time-On-Site or Dwell time is one of the essential SEO ranking factors.

Conclusion

As you see, there are many benefits of organic SEO that help to increase your business credibility and awareness.

But, if you want to improve your business visibility you have to invest more in SEO by using the best SEO strategy and choosing the right keywords, on-page SEO, off-page SEO, local SEO, and link building.

]]>https://www.webexcept.com/benefits-seo/feed/2Top 7 Free Online Image Compressor without Losing Qualityhttps://www.webexcept.com/online-image-compressor/
https://www.webexcept.com/online-image-compressor/#respondMon, 30 Dec 2019 11:23:23 +0000https://www.webexcept.com/?p=9808You are going to create an amazing website, online store, business website or blogs.
If you have already one or more websites that help your audience or your customers to visit them in order to benefit from your content.

Conclusion

To sum up, there are many online image compressor that you can use to compress images for your own website or blog in order to make your website loads quickly and improve your website performance, especially, website speed.

]]>https://www.webexcept.com/online-image-compressor/feed/0TOP 7 Best Email Marketing Services: Features and Benefitshttps://www.webexcept.com/best-email-marketing-services/
https://www.webexcept.com/best-email-marketing-services/#commentsMon, 16 Dec 2019 13:38:38 +0000https://www.webexcept.com/?p=9539Email Marketing becomes extremely and critical for small businesses to push them in the right way, especially, if you work with the best email marketing services.
So, let us take an overview of these services.

Benefits of Constant Contact

Constant Contact provides a robust email editor that lets you create a list of emails.

That means you can choose and customize your preferred template and your own image in order to design and customize your email that is adapted for any device.

Certainly, there is Another advantage of Constant Contact is that you can only drag and drop elements that offer many features in order to include your brand name and your messages.

E-commerce

Likewise, Constant Contact provides many options for businesses that are specialized in e-commerce.

In other words, this software provides e-commerce tools that help to grow and improve the visibility of your online store and make it generate more leads and sales.

So, there are many keys provided by this software like segmentation and automated emails, these factors are extremely essential for you because they help you to engage with your contacts and customers.

Email tracking & reporting tools

Another benefit of this software is that you can be tracking your emails which means you know who is clicking, opening and sharing your emails.

Also, you have the possibility to generate a report about your performance emails and make a plan for the next emails.

Customer support

When you decide to purchase any service you should know some information about customer support.

If customer support is good you can purchase this service because it will help you to discover and resolve some problems that are related to your business.

This software provides a good customer because they offer phone and live chat in real-time, video tutorials and developer resources.

Additionally, There is also another advantage of this software like manage events and tools that help you to get more sales.

iContact is a great business solution for small businesses that packed with many features as CRM functionalities, amazing tools for email marketing, best tools for tracking your emails, segmentation and other features like landing page creation and social media posting.

In addition, this great solution offers a great team for their customers, which means you can contact their team any time if you have any requests or resolve your problems.

Therefore, iContact is an amazing solution for small and mid-sized businesses because it offers many features that allow you to grow and shine your business.

To conclude,we hope this article will help you to take an overview of the best email marketing services for your business and get an idea about each email marketing tool in order to pick the right email marketing service for your business or your store.

]]>https://www.webexcept.com/best-email-marketing-services/feed/5Best Benefits of Email Marketing That you Should Knowhttps://www.webexcept.com/benefits-of-email-marketing/
https://www.webexcept.com/benefits-of-email-marketing/#respondSat, 07 Dec 2019 15:29:31 +0000https://www.webexcept.com/?p=9503Do you want to grow your small business based on the benefits of email marketing? Email marketing becomes extremely important for any business because it helps you to generate new leads. However, if you master all practices of email marketing you can profit from email marketing. Most of the business Read more…

]]>https://www.webexcept.com/benefits-of-email-marketing/feed/0Amazing Free SEO Audit Tools That You Should Focushttps://www.webexcept.com/free-seo-audit-tools/
https://www.webexcept.com/free-seo-audit-tools/#commentsSun, 24 Nov 2019 13:32:00 +0000https://www.webexcept.com/?p=9055You are looking for the best and free SEO audit tools list for auditing your website and improve your website’s ranking. By using this ultimate list of SEO tools, you will discover the state of your website, get a free website report or SEO analysis of website, etc. In this Read more…

You are looking for the best and free SEO audit tools list for auditing your website and improve your website’s ranking.

By using this ultimate list of SEO tools, you will discover the state of your website, get a free website report or SEO analysis of website, etc.

In this blog post, you will know how you can find the keyword research, competitors, backlinks, top popular articles, and blogs.

Certainly, these free tools that help you whatever if you are an entrepreneur, bloggers, marketer, etc.

Disclaimer: Some of the links in this article are affiliate links that may provide me with a small commission at no cost to you. However, I have vetted every program in this guide and believe they are the best for generating affiliate revenue. You can read our full affiliate disclosure in our privacy policy.

Don’t forget this checklist of tools is very important for beginners.

If you master some of these free tools, you may optimize your website.

Before starting, let’s take an overview of the main features of these tools.

Keyword Research

By using the keyword research tool:

It helps you to search for a list of relevant keywords

Allows you to choose keywords with high search volume and low competition

You can get traffic for target keywords

It helps you to generate a list of LSI keywords

Select primary and secondary keywords

Identify the keywords that your competitor ranking for

Technical SEO

Technical SEO tools have many advantages such as:

Assist search engine bots to crawl and index any website more effectively

Allow you to check the correct format of sitemap structure

To fix various problems

Meta tag errors

Internal redirects and duplicate pages

Canonical page references

Broken links and page crawl problems

Backlinks monitoring

Backlink tools allow you to:

Competitor backlinks analysis

Analyze the links of your webpage

Get competitor analysis

Measure ratio of referring domains for backlinks

determine and disavow poor backlinks

Measure citation flow and trust flow

Track the number of dofollow and nofollow links

Rank Tracking

these tools let you also:

follow your website’s ranking

Control the average click-through rate and impressions of your website

Know the number of keywords ranking

Determine top performing gaining and losing keywords

So, these free SEO tools online are divided into a category.

let’s get started to discover how to do an SEO for free and analysis each one and their features.

what are seo tools?

How To Make an SEO Website Audit?

TOP 15 Best Free SEO Audit Tools 2020

Check out the List Of Free SEO Audit Tools Online below

1.Ubersuggest

2.Answer the Public

3.Google’s Mobile Friendly Test

4.Google Analytics

5.Soovle

6.MozBar

7.Ahrefs Backlink Checker

8.Yoast SEO

9.Seobility

10.Google Search Console

11.Bing Webmaster Tools

12.Keyword Explorer

13.SEOquake

14.Google My Business

15.Keyword Tool

1.Ubersuggest

Ubersuggest is one of the top free SEO audit tools for keyword research, website checker, etc.

Firstly, it shows you search volume of keyword that you search, SEO difficulty(SD) or SEO score, paid difficulty and Cost Per Click.

In addition, it helps you to take an overview of your focus keyword such as.

Keywords ideas

Suggestions keywords

Related keywords

Questions about that keyword

Prepositions

Comparisons

Also, another advantage of this tool is that help you to find the top page title that has the best content related to your keyword research.

Consequently, the powerful of Ubersuggest is that you know how many links you need to build in order to improve the ranking of your website.

14.Google My Business

Even more, this free tool plays the greatest role for you because of increases your ranking in Google Local Pack, Local Finder, Google Maps and include your information about a business such as a Name, Adress and Phone Number(NAP).

So,optimize your Google My Business Listing in order to claim your business.

To sum up, there are many free SEO tools that you can use. But the best free tools are cited below.

Best Paid SEO tools

This is an SEO paid tools list, these awesome tools so advanced compared to free SEO audit tools.

ContentFly

ContentFly is an amazing content management SaaS product, it helps you to automate the content outsourcing process.

in short,ContentFly has many features such as search engine optimization that means it allows you to create unique content for your articles in order to be friendly and viewable on different search engines, increase traffic on your website, etc.

Problems will ContentFly solve

Traffic

This great solution offers you many blog topics and unique content suitable for any topic trough Content Fly’s dashboard and powerful articles will be delivered to your email.

Outsourcing

By using this great solution, you can order topics for your blog which means you need only describe your topic, word count and other elements and you will receive the content on time.

SEO-Ready Content

Another advantage of ContentFly is that when you order content. Therefore, your articles are friendly and easy to be highly visible on search engines.

Consequently, when your topics are optimized and highly content you will get more traffic.

Problems will SE Ranking solve :

Keyword Revealer

Keyword Revealer is a solid keyword research tool that helps you to find more keyword ideas based on keyword and evaluate each keyword in order to discover other factors such as Difficulty Score, Monthly Volume, Volume Trends, etc.

So, this awesome tool is a paid SEO keyword tool that has been solved many issues.

RankPay

Problems will RankPay solve

you can easily type your domain name after that seed all keywords that you want to see their SEO difficulty. So, you will get an overview of all these keywords on different google search engines like Google, Bing, and Yahoo.

Which SEO Audit Tool is The Best for you?

make an SEO audit for your website is extremely very essential.basically, all these SEO audit tools are amazing tools for you in 2020.So, you can use these tools whatever paid or free SEO audit tools in order to discover which one is best for you.

thanks for telling us about your experience with these free tools.if you have any questions, suggestions or recommendations, let us a comment down below.

]]>https://www.webexcept.com/free-seo-audit-tools/feed/15How to Plan a Best Social Media Marketing Strategyhttps://www.webexcept.com/social-media-marketing-strategy/
https://www.webexcept.com/social-media-marketing-strategy/#commentsWed, 02 Oct 2019 11:41:54 +0000https://www.webexcept.com/?p=7934 A social media marketing strategy becomes extremely necessary for your business. If you want to get more traffic and awareness to your brand. first of all, you have to build and focus on social media marketing strategy in order to improve your domain authority, page authority, search engines, identify your Read more…

1-Identify Business Goals

After you are going to create and set up your social media.Firstly, you have to determine all goals related to your business.

But,there are many common goals related to each social media marketing.

Increase in traffic.

Promote and improve your brand awareness.

Reach and improve the audience.

Drive traffic into your website or business.

Increase online sites.

Which platforms will serve your brand?

Define your target audience

to clarify,when you determine and fix your goals that related to your business, the next step will be easy to choose which platforms you will take to create your pages on different social media marketing.

Identify your goals for your brand will facilitate to take the right platforms for your business.

Keep in mind, your goals and choices should be SMART :

Specific.

Measurable.

Attainable.

Relevant.

Time-bound.

2-Analyze All Social Media Marketing.

make an analyze or an audit on different social media marketing very important for you, because when you get a report analysis that gives you some features or advantages and disadvantages of each social network.

For this reason, it’s easy to take action and decide which great platforms will serve your brand based on your goals.

to sum up, analyze an audit of all social media marketing is an important step you should take.

3-Determine Your Audience.

There are many tactics that you can use to study and analyze your audience.

Based on these tactics you will be able to choose the right audience for your business.

Here are some elements that you have to focus on them.

A-Research.

each business need a strategy or a plan before taking any action, in other words,

After target your audience that probably will convert into customers.

Firstly, try to study them based on their behaviors, connect with them, try to detect all things that they like, which platforms they spend their time.

B-Connect with them.

This tactic is best for you, but, before connecting with them, you should already have knowledge about your brand, services, and products.

You can send them emails which that gives them an overview of what you are doing and what they like.

Also, you can schedule some emails or posts that remember them of all their needs and their preferences.

C-Feedback.

you can develop your social media networking by connecting with your consumers across an answer on their questions and their feedback.

So, you can detect what type of content they consume, what kind of type the product or service they like, their habits, what are the different sites they interest and what are the blogs they following.

As you will improve your organic traffic and brand especially your traffic and organic search.

4-Determine Social Media Channels

after finish all steps above properly, now, you have to determine what are the right platforms you will set up as your social media pages.

Choosing the top social media channels based on your analysis and your audience and what are the social networks they like to use.

But, choosing the platforms based also on your goals and what are your services.

Example:

If you have a business is B2B(business to business) so LinkedIn is the best platform for you.

Note:

There is also another factor that you have to take into consideration, after choosing the best platforms for you to make an analysis of your competitors.

Here are the most social media channels used in worldwide.

Social Media Channel

Description

Facebook

You can use it, if your business focus on wide audience,advertissements,pictures,posts,videos.

Instagram

this social network for share videos,pictures.

Pinterest

Instagram

LinkedIn

This platform serves to share post jobs,company news,etc.

5-Set up your Social Media Accounts

After you finish and master all steps below, now you have to create news accounts for all your platforms that you have chosen.

All these platforms are free to setup new account as account personal after setup a page for your business.

An example of free accounts.

1-Facebook.

2-Linkedin.

Here are all the links of all social media channels that you will need.

you can set up your emails on different pages of your social media exactly, in the footer.

Social Advertisements:

This strategy used by most marketers and business, the core of this strategy is to run ads to get more traffic and audience.

Add Share Buttons:

Share buttons help to share your posts, videos, etc.

So, add share buttons on your posts this tactic helps you to get more traffic.

8-Measure Results.

There are metrics and criteria that you can use to measure the performance of your social media channels.

Likes: number of likes of your social media audience.

Reach: also the number of people seeing your posts.

Engagements: the number of likes, shares and comments your posts.

Clicks: number of times your posts are clicked on:

So, based on these metrics you test the performance of your pages.

9-Run Ads on Social Media.

The benefit of all these social media networks (Facebook, Instagram, Pinterest, LinkedIn, and Twitter) is advertising that means you can run ads of each platform if you are looking to grow your business and get more traffic.

It’s not necessary to run ads on these platforms but depends on your goals and level of scale of your business.

Currently, most businesses run ads in order to reach and engage their brand.

For example Facebook:

Choose your campaign objective.

select your target audience and placement.

Choose your budget and schedule.

Create your Ads.

Conclusion: Social Media Marketing Strategy

as a result, Social media marketing strategy is very important for each business because it helps you drive the audience into your business and improve your brand.

In short, the advantages of using social media platforms to get more reach and engagement.

]]>https://www.webexcept.com/social-media-marketing-strategy/feed/1What Are The Best Local SEO Strategies For Your Business?https://www.webexcept.com/local-seo/
https://www.webexcept.com/local-seo/#respondMon, 16 Sep 2019 15:12:41 +0000https://www.webexcept.com/?p=6934Local SEO becomes very necessary for your business and level up your pages on search engines from the top results. Although, many customers based on their results want to get product, local SEO company near them. for this reason, you need to optimize your business, a website using this factor Read more…

Local SEO becomes very necessary for your business and level up your pages on search engines from the top results.

Although, many customers based on their results want to get product, local SEO company near them.

for this reason, you need to optimize your business, a website using this factor in order to be from the first results on Local search engines.

What is Local SEO?

local SEO is the process for optimizing your business to level up from relevant local searches.

in other words, Local SEO is a branch from SEO that focuses on optimizing a website, blog or business to be found on the top of search engine results.

For example :

If you type the term pizza on google, you will see the top results below on Google Maps.

Basically, if your business is optimized by using best local SEO and in this domain (foods) will be from the top results on google, especially Google Maps.

So, let us show you all the steps you will need and you should practice on your business to optimize it using local SEO.

Why Local Search is Important for You?

This process is extremely very important for your website, According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.

Local SEO helps your business to rank higher in local search engines like Google.

Also it works for the benefit of your clients (customers).

Local search is free sources and advertisement.

majority of users using their mobile phones for local searches.

Local SEO tools 2020

1-Ensure your website is optimized for mobile.

Many mobile users prefer to contact a local business if they have a mobile site.

For ensure, you can use Google’s Mobile-friendly Test Tool.

Link: https://search.google.com/test/mobile-friendly

Just enter your domain or URL, Google will tell you whether your page is mobile-friendly or not.

Here is an example:

After entering your domain or URL to see what pages are mobile-friendly or not.

Just after check, you will see the result.

2-Use Google My Business.

Google My Business is an essential factor to localize your business on the local search engine.

]]>https://www.webexcept.com/local-seo/feed/0Off-Page SEO:10 Best Techniques you need to focus 2020https://www.webexcept.com/off-page-seo/
https://www.webexcept.com/off-page-seo/#commentsThu, 12 Sep 2019 13:57:25 +0000https://www.webexcept.com/?p=6717Off-Page SEO refers to all setting or all activities you need to apply to improve and boost your site (pages) in the search engine. Many people think Off-Page SEO is all about backlinks, in other words, associate Off-Page SEO with link building but is this true? the answer is NO, Read more…

Off-Page SEO checklist 2020.

If you want to get more traffic and increase on search engines, you need to apply the top 15 Off-Page SEO techniques very used in 2020.

1-High Quality Content & Shareable.

Best content with high quality is always the king in search engine optimization.

So, Focus on content is the best way to generating more traffic and backlinks to your website or blog.

Stay always fresh and updated.

2-Use Social Media Engagement.

Off-Page SEO focus more on Social Media Engagement, for this reason, if you want to grow your business, website or blog, engage with people on different platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram,etc. will help you to get more backlinks.

3-Use Social Bookmarking Sites.

Social Bookmarking Sites are one of the best tactics used in Off-Page SEO to boost your website because when you bookmark your webpage or blog post on different popular social bookmarking websites, you have a chance to drive high traffic to your webpage or business.

Top Bookmarking websites List 2020:

NO

Bookmarking Sites

1

https://www.pinterest.com/

2

https://www.reddit.com

3

https://www.tumblr.com

4

https://flipboard.com/

5

http://www.folkd.com/

4-Article Submission.

Try to submit your articles in high PR article submission directory in order to get more links to your website.

but, first of all, your article must be unique and high quality.

Free Article Submission Sites List 2020.

NO

Article Sites

1

https://www.selfgrowth.com/

2

https://www.sooperarticles.com/

3

http://www.articlesfactory.com/

4

https://ezinearticles.com/

5

https://github.com/

5-Feedback (Question & Answer).

This is one of the best strategies you can use to get more traffic by the answer to all the questions related to your blog or business.

So, the solution is to join on the top question and answer websites and try to answer all questions related to your website in order to improve visibility.

Question and Answer Websites 2020.

NO

Question and Answer Sites

1

http://answers.com/

2

http://quora.com

3

http://stackoverflow.com

4

http://reddit.com

5

http://linkedin.com

6-Image Submission.

You could different image sharing sites to share your image.

But before submitting your images try to optimize them with the correct URL and title tag.

Image sharing sites 2020.

NO

Image Sharing Sites

1

Instagram

2

Facebook

3

Twitter

4

LinkedIn

5

Pinterest

7-Document sharing.

This way also from the best ways you can use to rank higher on search google and bring more traffic by creating attractive documents relating to your blog, business or website.

These documents must be unique content and wrap it in pdf or ppt formats.

After that, you could share these documents in the document sharing websites.

Document Sharing Sites 2020

NO

Document Sharing Sites

1

https://www.google.com/drive/

2

https://www.dropbox.com/

3

https://www.mediafire.com/

4

https://www.slideshare.net/

5

https://www.scribd.com/

8-Try to be as Guest Author.

There are many bloggers and influencers are always search for great high quality.

You can create great content and reach theme with this content after that you could be a guest post of this both parties.

Consequently, you can bring many backlinks to your business.

9-Use Web 2.0 Submission.

There is another way you can use called “Web 2.0 Submission” is a technique helps to create sub-domains with best quality and domain authority.

List of High DA Web 2.0 submission 2020.

NO

Web 2.0 Sites

1

http://wordpress.com

2

Sites.google.com

3

http://blogger.com

4

https://strikingly.com

5

https://livejournal.com/

10-Use Backlinks.

The backlinks are the popular technique used by expert SEO which that helps to bring incoming links to a webpage.

Conclusion.

There are many factors and techniques Off-Page SEO you can use to improve your blog, business or website.

But, these factors mentioned above are the popular factors used in the world.

you can practice them as a beginner in order to boost your presence on google search engines and bring more traffic.