Sweet-toothed vegan Londoners will no doubt have heard of Dough Society, the vegan brioche doughnut purveyors who have been trading at various markets for the past year or so.

Born of ‘a love of baking, a massive sweet tooth and a love of dirty American-style food’, Dough Society was started by husband and wife team Lauren and Ed, who started experimenting with doughnut recipes when they couldn’t find anyone selling what they were after.

Fans of the pair will be super excited to hear that they’re opening a permanent location this month – and it’s going to be a vegan coffee and doughnut shop. Yas kween!

We’re not talking some permanent (doughnut) hole in the wall – this is going to be a coffee shop with space for 35 bums to sit down, with an inclusive bathroom and on-site kitchen.

They’ll be serving 20 varieties of doughnut (gotta catch ’em all), as well as seasonal specials.

Plus, they’ll be cooking up vegan cheese toasties to satiate those savouries.

The pair also plan to offer brunch once they’re all settled in – and that involves doughnut French toast. Yeah, you read that right.

‘We are originally from Southampton so London was like a vegan mecca for us with so many options, but even in the last few years with veganism on the up it’s so much easier to find options, with Hackney seeming to be at the heart of it all.

‘There were already a few places in Hackney but with Hackney Downs Vegan Market and some epic savoury food businesses popping up recently it’s an exciting place to be.’

Oh, and to celebrate the opening of Hackney’s newest gem, Dough Society will be giving free doughnuts to the first 100 customers through the door on Saturday 20 January.