CHILDPASSWORD.COM

You can save a child from abduction just by giving them a secret password. No technology is required, it's just a word that a parent shares with their child and no-one else. We took this very simple idea and spread it using social media. Lenovo has now agreed to back it. We are now developing a full campaign consisting of TV ads, radio spots, posters, and even a childpassword song! http://www.childpassword.com/