ANd they've scrapped Johnnie B range.Tbf they lost the ply when they stopped doing the tartan baggies...I bought nothing for myself from their range last year and half the stuff I usually would for the boys.PJs from White Co instead, POP and Canterbury alternatives.I love Joules at the min as the tops are much longer!

I've already complained to Boden about this, and know of at least one other person who has. The response I got was that larger sizes represented a tiny part of their market. Which of course would be why they always seem to sell out... There's also a couple of things in the catalogue listed as up to a 22, but on the website go up only to a 20. Some real basic stuff as well.

By reducing the ratio of sizes (ie 6-22 vs 8-18) there will be a saving on cost price and reduced markdown. By having a size 22 in the range the size 12 for example would cost perhaps 5% more overall- at a time when exchange rates are screwed (thanks brexit) in order to maintain quality and be profitable you will see loads more of thisIf it was sold out in 22 it's because they bought less to begin with but literally double fabric of a 12 yet charging same price is a financial stretch to overall profitability Nb I don't work fo Boden!!

Machi the size is sold because they buy less eg a ratio is a grouping of products which is the agreed order batch sizes placed with the producers- obv figs different to below, but over overall way the fabric will be cut / distributed etcIf they upped the ratio at the top end they use more fabric, the overall cost increases and if it doesn't sell through the overall profit is negated because the profit per se is less on a larger item than smaller, hence why a size ratio pack is agreed - does that make any sense? (Baby won't sleep and 'be not spoken to adults for a couple of days 😳)6 X 28 x410 X 812 X 814 X 1016 X 1018 X 420 X 222 X 2

I know how your mum feels. I have so much lovely stuff from Boden. Feels sad it's not available now.The analysis below is standard clothing retail rationale. It doesn't explain or justify not stocking a size altogether. So they ordered two 22 and 10 12. They always sold the 22. Now they've made a decision not to sell it at all.

I have to say, I've always wondered how adult clothes are generally the same price in all sizes of a particular design, whereas kids' clothes in lots of shops tend to have different price points depending on what size of the same piece you're buying.

I think it would fair to charge more money for clothes that use more material and that consumers would tolerate this (and less money for smaller sizes) to cover the cost of the extra material. Discontinuing larger sizes just seems lazy and offensive to me - it is saying that larger customers don't matter.

If this is about exchange rates, have they put the cost of the smaller sizes down or are they savong money at the top size end and not passing that down to the rest of their customers?

Of course it was a tiny part of their market - because they never made the bloody sizes

I stopped shopping at Boden years ago despite being bang in their target market and loving their clothes when I got too fat for the top of their sizes when they only went up to an 18/20 which were always on the small side as well. Never bothered to look again since.