Dutch Online Marketing Giant Yoast Turns to PR Agency One

One of the world’s most renowned WordPress and SEO authorities has turned to us for B2B PR agency services.

Yoast, which was founded by Joost de Valk, builds commercial WordPress plugins and undertakes reviews to improve website performance and visibility. He has provided consultancy to some of the world’s biggest businesses including eBay, the Guardian and Facebook.

Their WordPress SEO ‘plugin’ is used in two million websites worldwide and improves the way WordPress websites are built, making them more visible in organic search results.

The company has recently grown rapidly thanks to the launch of new, premium, Video and Local SEO plugins. PR Agency One is tasked with showcasing this new offering to the digital marketing community using a mixture of classic media relations, SEO PR and thought leadership.

Joost de Valk, founder of Yoast, said, “We needed a PR partner that understood WordPress and SEO. PR Agency One are one of the few PR agencies that truly get search and they have existing clients in our sector so the decision was easy to make.

“Our plugins are used in 3% of the world’s websites but some 19% are built in WordPress so we want to improve on this performance. We are looking to promote our commercial offering which will support the free tools which are available to the WordPress and SEO community.”

Yoast might not be a household name but in digital circles the company founder Joost is regarded as one of the world’s foremost experts in SEO. Joost and his team join SAScon, PushON and Manual Link Building as some of the search organisations on our roster. Couple this with our market leading SEO PR proposition and we have built a niche in this market.