The Best 2018 Lingerie Gifts

Tis officially the season for gift-giving. For us, that’s a full month in which we’ll be providing gift ideas for everyone on your list with our Unwrapped holiday gift guides. So make your holiday shopping a breeze this season, and let us help you find gifts for all the people in your life.

This year, the Victoria’s Secret Fashion Show made headlines before it even had a chance to air.

Even before the VS drama, this year saw the rise of lingerie brands made by women for all women. There were brands attempting to create products that would fit every breast size and shape through innovative technologies and ways of measurement, and brands that solely create comfortable styles that ensure you won’t see a battlefield of marks on your body following a full day of tight straps and restless strapless models. The year also saw an uptick in diverse campaigns and product colors that could actually match a range of skin tones.

Ahead, we’ve compiled a list of gifts that will satisfy any lingerie-lover on your list—whether they value style, inclusivity, fit, or sustainability. Some styles give back to and support important causes, some were created in response to a need in more sizes, some are festive (it’s the holidays after all!), and some are just plain cute. If you’re still interested in more, check out this list of the best genderless underwear brands.

No lingerie list would be complete without the mention of Rihanna’s Savage x Fenty which, since its beginning, has made it a priority to incorporate women of all colors, shapes, and sizes into its designs, campaigns, and shows.

Known for its period-proof underwear, this brand is also responsible for some of the comfiest bras you’ll find. If you’re shopping for a younger giftee, check out knixteen, its sister brand, that tapped Jazz Jennings, one of the youngest transgender public figures and star of I Am Jazz, to create a bra.

Following the 2018 midterms, where more women were elected to Congress than ever before, Harper Wilde released a limited-edition version of its best-selling bra embroidered with the words “when there are nine,” referencing Ruth Bader Ginsburg now-iconic statement: “There will be enough women on the Supreme Court when there are nine.” Five percent of all sales will go to She Should Run, a non-partisan organization committed to getting at least 250,000 women to run for office by 2030.

Bree McKeen launched Evelyn & Bobbie—named after her two family matriarchs—after wearing yet another bra that pinched her skin, left marks, and slipped off. Built using a patented 3-D structure that moves and flexes with the body, and with no underwires, this is the most comfortable strapless bra I have ever worn. (It also opens and closes from the front which is a game-changer.)