Brand Protection

Counterfeiting and parallel trading

An increasing trend in today’s businesses is that more and more of companies’ value is related to their brand(s) rather than traditional tangible assets.

Another clear trend in global trade is the explosive growth of counterfeited branded products and unauthorised parallel imports appearing in the various sales channels.

These two trends in combination pose a serious threat to today’s brand owners and the value they possess. It is now more important than ever for businesses to have a strategic focus with long term commitment in the fight against brand name abuse and unauthorised parallel trading.

TraceTag – delivering true value

We have the proven experience and competence to become a long term, strategic partner for our clients to work with brand security in a broad perspective. Rather than just selling advanced technology and systems, our prime focus is to solve our clients problems and to maximise their return on investment in our solutions by close cooperation, and implementation of the most appropriate solution at a cost-effective price. Click ‘This is TraceTag’ to find out more.