On the aggregate, local voter turnout has dropped 5% since 2001. This is despite campaign spending gradually increasing. Both of these facts combined make it harder to win an election and make an impact on society.

Fortunately, Cidewalk can help eliminate some of the stress that comes along with running a campaign. Check out these tips for how you can tip the election in your favor: ​

5. Blanket Your Towns – How many lawn signs have you put up (or plan on putting up)? How about flyers? How large is your team of canvassers? With Cidewalk, you can reach hundreds of voters in your town each day.

4. Name Recognition – Depending on the type of election and the status level, name recognition may be the hardest achievement in running a campaign. Make your “Business Name” your own name to get it in front of voters’ eyeballs.

3. Events, Rallies, & Fundraisers – Schedule future ads around specific events, rallies, and fundraisers that you are hosting. This will help people know about these events and increase turnout.

2. Message Platform – Want people to better understand what you stand for? Refresh your ad frequently to get various points of your platform noticed. You can also use this to respond to current events (or negative opponent ads).

1. GOTV – Start your Get Out The Vote campaign early. From the very beginning you should be using your ‘Description’ section to tell people when they should vote (either in the primary or main election). Making sure your supporters vote for you is the only way to win!