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Sunday, March 26, 2017

Remember that day when Kendrick put Drake subliminally on blast a few days after he released his new album? Yea, that happened this week with 's release of The Heart Part 4. I say subliminally because he didn't outright mention Drake by name, but the timing and long backstory of jabs back and forth are starting to feel more direct than subliminal.

There are also rumors circulating that Big Sean was in the crosshairs of Part 4, which lends some credence to the whole purebred rapper vs part-time rapper who went pop debate. What I mean by that is Drake and Big Sean rap, but they cast a wide net stylistically, which make them seemingly less of a true lyricist since they cater to a Pop audience. Seeing that Kendrick has always maintained a stance as the lyrical king of Hip Hop, the battle lines are becoming much more defined with the release of his new track. Will there be a follow up response from Drake or will he tip his cap and continue staying in his own lane? Time will tell, but one thing's for sure, there's nothing wrong with how well More Life is selling after the first week...#HeartPart4