Eqvarium’s Naming Academy Part 13

When you start anew, start with a good name.

When you’re about to venture into a business of your own, there are so many things to think about. Finding the right brand name can seem like a minor task, but it’s one that can easily turn into a real nightmare.

To avoid the headache, you can start by grabbing a pen and a piece of paper. start writing down keywords close to your core values. Some will probably stand out for you. Can you play with them, perhaps in a foreign language? Let your creativity loose and have fun with it! But also remember to pick a name that:

You can grow with, both geographically and as a business.

Is easily pronounced and spelled. Try answering the phone using the brand name.