Search1

2005 MVPA Award Winners

The Music Video Production Association Awards (MVPA) ceremony in downtown Los Angeles celebrated the best and brightest in music video from the past year on May 12. Gwen Stefani's "What You Waiting For" was a big winner, taking home Pop Video of the Year, Best Art Direction and Best Direction of a Female Artist. Best Cinematography went to director/cinematographer Samuel Bayer for Green Day's "Boulevard of Broken Dreams." Best Video Produced for Under $25,000
went to Shafei & Levitz for Gift of Gab's "The Rat Race."

To view clips of the winning videos from the 14th Annual MVPA Awards, go to www.mvpaawards.com.

The Music Video Production Association (MVPA) is proud to announce the recipients of the 2005 Honorary Awards, which recognize superb talent and exceptional accomplishments in music video production.

Jeff Ayeroff, Vice Chairman/Creative Director of Warner Brothers Records is receiving the Kratz Award for Creative Excellence, which recognizes creative ingenuity, courageous risk taking, and the ceaseless pushing of boundaries on which innovation depends. His creativity is inspired by and forms a visual parallel to musical expression, and his greatest talent is an all but uncanny ability to mix and match musical and visual artists. Which is the essence of "visual A & R". His career spans three-decades in the music world while having held positions at A&M Records, Virgin Records America and Sony Music. Ayeroff was instrumental in ushering in the Video Age with groundbreaking clips from Madonna, Talking Heads, Prince, Don Henley, ZZ Top and Dire Straits resulting in numerous commercial break throughs and design awards. He has overseen video production and promotion for artists including Jennifer Lopez, Fiona Apple, Fleetwood Mac and Paul Simon to name a few. In 1989 Ayeroff created "Rock the Vote" which he says "Is the most important thing I've done in this business."

The recipient of this year's Lifetime Achievement Award is Peter Care, for his work directing such highly influential videos as "Sensoria" which was named Best Video of the Year by the Los Angeles Times. Peter has shot everything from avant-garde shorts to television drama, multi-media slideshows and documentaries. He is known for his gritty imagery, experimental camera techniques and hard-edged editing. Cares went on to direct for such artists as ABC, Thomas Dolby, Bananarama and Depeche Mode. In the early nineties, he joined Propaganda/Satellite Films, making music videos for, among others, Tina Turner, Bruce Springsteen, Tom Petty and several for REM. He has directed the feature film "The Dangerous Lives of Altar Boys" which was awarded an Independent Spirit Award for Best First Feature Film.

This year's MVPA Hall of Fame Video Award will be presented to Jake Scott for the directing R.E.M. "Everybody Hurts" (1992). His career spans across music videos, commercials and film. He has been likened to "Poetry in Motion" and at the very least "particular" having his own voice when it comes to his work behind the camera. This is why everything that finds its way in front of his lens not only has a purpose, but a pulse. Scott received an MTV Award for "Everybody Hurts" in 1992 as well as an Emmy for directing the Nike "Move". He has gone on to collaborate with such trendsetters as himself - Radio Head, U2, Smashing Pumpkins, Tori Amos, No Doubt and the Strokes.