Day 1 – After a month long of hard work and late night studies, the students of Journalism and Mass Communication where rewarded with the most awaited media tour to Hyderabad. And here is what Sydelle and Ankitha have to say on their first day of media tour.

Visit to Nutshell Advertising Agency

So they call it the Nutfolio – A record of the work they do. Quirky and cool these bunch of people at Nutshell (an ad agency based in Hyderabad) are. The agency, headed by the young couple Shalini and Siddharth deals with print advertising, in-store graphics, branding, website designing and yeah the regular stuff that every ad agency or most do. But there’s this different blend of a formula that this team of piquant enthusiasts use to get their ideas out there into the populace. They believe in minimalism and flat design while creating any persuasive matter of sorts. Most of their work makes a minimalistic yet prolific use of colours that I personally thought was brilliant because of its perfect execution.

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Our visit to the agency shot of with Vijay (graphic designer) explaining to us the process of branding and advertising, followed by a brief, why and wherefore by Shalini and Siddharth. A walk through the office and an introduction of the workforce gave us an idea of where the utterly creative ideas came from.

This brief visit in my opinion gave us glimpse into the real world of advertising and what it takes to run a start up like Nutshell.

No education can teach you to be creative. None at all in fact! It can be the simplest of ideas, through extensive research and a current affair updated mind that can lead to a mind-boggling break through, that the ‘nuts’ at Nutshell call ‘Get cracking, Get people talking.’ Education can teach you about what is being done till date in this field and about the technicalities that we need to know about. But it is up to you to keep in mind what you’ve learnt as well as get out-of-the-box and original. As Siddarth says, ‘Learn to unlearn!’

Visit to Maa TV and Annapurna Studios.

Well, well, well! Getting up early morning at 5:00 has been a real pain since the past one month due to exams. But today was something different. Our train to the City of Nawabs managed to keep us awake last night, but that wasn’t enough to kill our excitement and joy. Probably it wasn’t the new place or new people that fascinated me but the fact that after two and a half years of togetherness we were finally out in a city to explore the fun side to education. WOAH!!!

We all come with certain stereotypes and beliefs that refuse to change at all times. I was stuck with one too, ‘REGIONAL channels are not great.’

But this definitely changed with the visit to Maa TV. I must say that my dream of getting into TV production has only become clearer with this visit.

Mr. Victor, the Asst. General manager for programming at Maa TV was very enthusiastic in telling us more about the field. Their budgets, formats, equipment’s and above all their knowledge and experience were the factors that got me more interested.

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I am not a great fan of what we refer to dhin –chak colours, but Annapurna Studios did get me thinking on that. Though it seemed bright and irrelevant to me at first, hardwork and creativity did say hi by the end of it.

By the end of the day I realised that what we spend just an hour on our television screens have months of work put together. So thanks to Mr. Victor, his team and definitely our faculty members for this experience. CHEERS to the rest of the days to come.

This is just the beginning. A whole new set of experiences await our students tomorrow.