logo design

a memorable logo design is one that is…

Unique, simple and flexible are everything that your logo needs to be. Your logo also needs to encompass an enduring design and incorporate what your company actually does or what it represents. The best logo designs will represent your business for years to come and will retain its original identity even if the logo is streamlined in future years.

crosbe

Working in the construction industry, Crosbe required a strong brand. Designed to complement and have visual continuity with the existing Crosbe National Brand. The font selected is designed to give the brand contemporary strength.

south west sydney institute

The south west sydney institute reached out to JMR for a logo which was going to stand out and provide a point of difference for their research, advocacy and leadership group.

JMS Constructions

JMR Creative Design were briefed to create a new building & construction logo for an existing client. The brief was to use grey / orange and incorporate a house.

angelo’s

JMR have been dining at Angelos for more than 20 years. When JMR were invited to submit new designs for a brand refresh, of course we said yes. The logo reflects the quality of the food and reputation Angelos has built over the past 20 years.

swiftdoc

Initially creating a logo prior to producing the brand, Swiftdoc is your Doctor in your pocket. The logo had to have a medical feel and showoff the smartphone & camera functionality. To view the rest of the branding document concepts, please click here.

The Migration Agency

The Migration Agency came to JMR looking for a contemporary & corporate logo. JMR created the Migration effect with a link between the two i’s symbolising migration.

Concord Cancer Centre

The three c’s of the Concord Cancer Centre represented as a an infinite blue ribbon. The infinite blue ribbon represents the many professionals and departments working together to provide ongoing research and support.

Western Sydney Advisory

JMR were requested to design a simple, powerful logo for the Western Sydney Advisory. The client wanted a strong brand that was going to stand out and last the test of time.

Shelving Systems

Shelving Systems supply shop fitting material to various retail chains around Australia. The brief was to incorporate their business in the logo using the colours red & grey.

VIPeople

VIPeople is one of Australia’s leading Venue and Event Staffing Companies. With that in mind, JMR had to create a logo which represented the professionalism and quality of the VIPeople Brand.

Opal Tower

Needing a new brand incorporating the architecture of the development, the logo represents the tower and also the Opal stone. Once the logo was approved, JMR developed the entire creative campaign for the brand.

Al Aseel

Al Aseel Restaurants were after a refresh of their existing logo. JMR were briefed to modernise their current logo not redesign. The brand update is subtle but has refreshed their older style and modernised the brand.

Unique

Your business logo design should stand apart from others in the market place and be instantly recognisable by your potential customers. Avoiding using the generic, frequently used logo designs or icons is a great way to do this. While your logo should indicate what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. The skilled use of high quality, current fonts and correct use of typography can also help your brand look exclusive, while adding integrity to the design.

Simple

Powerful logo designs rely on clean lines and clarity. It is important that a logo design should stand alone in the market and be easily recognised when presented in both black and white formats as well as multicolours over a variety of platforms. There is no need to add superfluous wording or effects to a logo design as it can deter your potential market audience from your iconic imagery and degrade the design.

Flexible

A solid logo must work well across various media. If your brand logo is designed with a variety of media in mind it is imperative that it will work equally as well when presented on your website or presented on vehicle signage or your business cards and stationary. Essentially your logo should be tested for every media platform on which it could be used so that you can avoid unreadable text or the filling in of icons due to incorrect sizing. If your logo doesn’t work well across the various platforms this could could reflect poorly on your company image.

Enduring Design

A great logo design needs to resonate with users on first glance for it to truly be memorable. Having brand recognition among audiences will help build familiarity and increase both your brand’s trust and credibility in the marketplace. Using a great design in tandem with great marketing will help your brand create relevant associations with your business among audiences and also make your brand a serious competitor in your industry’s marketplace.

Explaining the Logo

Even though your logo design doesn’t have to directly show your products or what your company provides, it should reflect something about your company’s values or culture. Preferably your company’s culture echoes with the thoughts or beliefs of your target audience. Understanding and determining your objective audience should succeed in being able to design and produce an effective and appropriate logo for your brand that resonates with your audience and helps add acceptance to your business. Part of creating an interesting logo is choosing an appropriate colour that helps entreat the emotions you want from your target audience.

Informative

While a well-designed company logo does not have to reflect exactly what your company does, it should be an educational experience for your audience. Looking at your logo should help audiences to understand what your brand is about either by conveying what you do, what your company culture is like, or by making it clear what your company does for your consumers.

Tomorrow’s Logo

The best logo designs will represent your business for years to come and will retain its original identity even if the logo is streamlined in future years. Many typefaces whilst funky today can look extremely dated as the years progress. Ensure you avoid logos that reference a current cultural trend as they will begin to become less effective as time progresses.