Digital billboards are now regularly replacing standard poster billboards in areas of high traffic and footfall and so are a growing marketing medium that’s fast becoming the preferred advertising option with global and household brands.

If digital billboard advertising is of interest to you, drop us a message and we will give you a free quote on the options available.

What are Digital Billboards?

Digital billboards are large billboards that come in the form of LED screens rather than traditionally printed posters.

These digital advertising boards are frequently found in highly-populated areas and tourist hotspots (the most famous in the UK is the digital screens at Piccadilly Circus). This form of LED billboard advertising is commonly affixed to a building, structure, or as a free-standing billboard situated at the side of a road, pavement or other areas of high-traffic or high-footfall.

Digital Billboards use electricity for the illumination of the design, and you can have alternating or full-time ads to suit your appetite and budget.

Benefits of Digital Billboards and Advertising Screens

There are many benefits to electronic billboard advertising. Some of the advantages of electronic advertising are highlighted below:

Digital billboards can be frequently updated or changed to suit new campaigns, messaging or location-specific communications. This allows for your brand to really move with the times; updating them to take into account current affairs, new selling messages, specific references to time of the day/month. This can demonstrate your company’s relevance and helps reinforce the impression that you’re ‘current’ and worldly aware.

Electronic billboard advertising is a fantastic method to reach a mass audience and also one of varied demographics; spanning socio-economics, geographies, ages and backgrounds of all types. Unlike other mass marketing tactics such as newspaper or magazine advertising, there’s no fee for consumers to be exposed to digital billboard messaging and often no way of avoiding them. They are basically seen by a massive cross-section of society.

Digital billboard advertising can work well either as your sole marketing channel or as part of a wider multi-channel campaign. The sheer size and quality of electronic billboard advertising give a great sense of prestige and brand professionalism: yet this form of advertising is obtainable to businesses of all sizes, not just household names! Speak to our digital billboard experts who can help you achieve an electronic billboard campaign no matter the size or speciality of your business.

The location of digital billboard advertising can be targeted right down to individual locales - if required to form a proximity-specific campaign. For example, you can use LED billboard advertising to signpost toward your bricks-and-mortar business, to give a location-specific message or to tailor your communication to a certain local event or activity. Your target audience may be more likely to see your digital billboard advertising in certain areas or near certain locations, and we can help you investigate this theory.

Your billboard marketing campaign should be entirely shaped around your target audience (be that potential or existing customers). It is important your brand knows this audience inside out in order to be able to communicate to them in the most effective way possible. But don’t fret if you don’t know this: our LED billboard advertising team can help you identify and investigate into your market segment to best target, speak to and provide for them.

Cost of Digital Billboard Advertising

The costs of advertising on digital billboards vary – sometimes they are more expensive than traditional poster-board billboards, other times not - but don’t let this put you off – the ability for fast upload and changes far outweighs the cost implications!

How much a digital billboard advertisement costs depends on many factors, including:

The time period for which the ad will be live – the longer your digital billboard is displayed for the more expensive it will be.

The location of the LED billboard – some digital billboards are more expensive than others, for example, the digital billboard in Piccadilly Circus is more expensive than one at a local shopping centre!

The size of the LED billboard – how big or small the size of the physical billboard is will affect the cost of a digital billboard.

How Can I Book a Billboard?

As with traditional poster-board billboards, electronic billboards are owned and maintained by a variety of different companies nationwide. This can make the placement of digital ads a difficult job to manage, as numerous business relationships and fee structures may be in place all at one time.

Fear not, however at Billboard Advertising: we will manage your entire digital billboard marketing campaign for you with a seamless service, so there’ll be no awkward spreadsheets or frequent phone calls for you to make… we will take care of it all!

Digital Billboard Advertising Options

Most commonly, digital billboards can be found affixed to buildings or structures. These are the most popular form of electronic billboards, but other options are also available!

Electronic billboards can be used as standalone free-standing structures to be placed in public areas such as along roads or high-footfall pavements. These are portable and so can be used for ‘guerrilla marketing’ if your brand really wants to try something new. For example, if there’s a large exhibition or event that for some reason you’re not included in, why not hire a digital billboard to be placed outside it? All the attendees will still see your messaging, but in a cleverer and more memorable way than simply on a banner indoors! Chat with our digital billboard team for more smart marketing ideas.

Digital Billboard Advertising Summary

A modern technology in advertising, digital billboards offer the opportunity for marketers to convey high-quality and relevant communications to mass audiences in highly attended areas. They offer a flexibility that’s unobtainable with traditional poster-board advertising and can be used portably for clever guerrilla marketing tactics when regular branding simply won’t work.

Finding conventional advertising companies who have specialist knowledge and experience within LED billboard screens is suggested to get the best return on investment. With plenty of experience at Billboard Advertising, we provide a service plan which suits your unique demands while keeping in mind your financial budget and brand.

We can help manage your outdoor digital advertising campaign from conception to delivery, taking care of advertising relationships, fee structures and payments, design and branding work and placement management.

Contact Us

If digital billboard ads are of interest to you get in touch with our experienced team today and make your digital billboards dream a reality, with high-quality eye-catching outdoor electronic advertising! We look forward to hearing from you and putting your company in lights!