NONPROFIT

No pressure no diamonds

Getting nonprofit right in today's digital age

Nonprofits face mounting pressures. Demand for services from nonprofits is on the rise, while fundraising potential is on the decline. As competition grows, so do opportunities to tap into an explosion of innovative technologies. What is the best place to start—and the right approach to achieving results?

CONSTITUENTS EXPECT MORE—AND WILL
GIVE MORE

Delivering a personalized experience to volunteers and donors is no longer just a “nice to have.” In fact, an Accenture global study found that:

47%of people want to be able to make charitable contributions via digital channels.

61%think nonprofits should use more digital technology.

MOST IMPORTANTLY,

44%would be willing to donate ≥10% MORE for a personalized experience. And that increases to 62% for millennials.

TURNING PRESSURE INTO PERFORMANCE

How can your nonprofit transform today’s challenges into opportunities to become truly constituent centric and to differentiate through excellence? Accenture sees four ways for your nonprofit to emerge from today’s pressures as tomorrow’s “diamond:”

REFRAME STRATEGY AND OPERATIONS

Almost half of nonprofits lack a written strategic plan—affecting their workforces and depth of impact 1. Even among those who do have a plan, yesterday’s model no longer works.

Getting it right requires a sustainable strategy and a “next-generation” organization.

Working with Accenture enabled us to develop a strategy and a course of action to implement an outcome measurement system to support the work of 4,000 Boys & Girls Clubs. Their ability to listen and assimilate our needs and challenges with their expertise made the project a huge success for BGCA, our member organizations and ultimately for millions of young people."

Today, analytics are accessible and affordable for virtually any organization, yet nonprofits seem to be lagging.

LESS THAN 4 IN 10

nonprofits have taken up data analytics but for those that have,

83%

report significant efficiency gains.

Data and analytics can be invaluable in helping nonprofits streamline operations and distinguish themselves in a crowded landscape. How is your nonprofit doing? Use the Accenture Nonprofit Analytics Maturity Model to help assess your progress.

Follow the lead of high-performing nonprofits, like PROJECT 8, where 300M+ rows of data provide a single, online platform and community for:

Accessing and analyzing data

Sharing exciting insights

Collaborating on important topics—from food security to the future of agriculture

By bringing researchers and data together in a more centralized tool, we’ll have researchers better anticipate future demands, we’ll make their insights more visible to the rest of us and, ultimately, we’ll help the world collectively do a better job of planning to meet the needs of 8 billion people and beyond.”

In an ever-connected world, nonprofits need to captivate constituents through personalized experiences. That means communicating with your constituents in the right place, at the right time, in the right way.

OVER 80%

of citizens consider it important to know the real impact of donations and volunteer work, and

44%

would be willing to donate at least 10% MORE for a personalized experience.

Source: Accenture Public Service Global Citizen Survey, 2017

Understanding and engaging your constituents in the digital era requires new tools, approaches, priorities and staff capabilities. Key lessons include having a data-driven approach, embracing your inner storyteller and engaging audiences on different platforms.

The use of digital technologies will enable the Gallery to transform the visitor experience to one that is participatory. As visitors learn about our artworks and programs, we want them to be able to share their stories with friends and create dialogues about their experiences with art.”

Technology is becoming critical to furthering the nonprofit mission—it’s not just for internal operations. Yet barriers persist. Two of the most common: inefficient service delivery and legacy infrastructures.

High-performing nonprofits are finding ways to put technology to work beyond the back office.

According to our 2018 Nonprofit Tech for Impact Study:

9 out of 10

nonprofits see efficiency gains from digital accelerators.

High tech can have high impact when your nonprofit focuses on:

Revitalizing your IT strategy

Integrating disjointed systems

Tapping into cloud and other “new IT” solutions

Building technology-enabled ecosystems for sharing what’s working—and compounding results across the nonprofit sector

USING AI TO IMPROVE THE WAY VISUALLY IMPAIRED PEOPLE LIVE AND WORK: NATIONAL ASSOCIATION FOR THE BLIND IN INDIA

Accenture shares our mission to empower the visually challenged in the workplace. Through the innovative use of technology, we’ve seen first-hand how the Drishti solution Accenture developed can enable visually impaired individuals to lead more inclusive and productive lives.”

PALLAVI KADAM
Executive Director, National Association for the Blind in India

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