Announcement of the sale

In November 2010, the Union-Tribune launched an unprecedented company-wide initiative with its Union-Tribune Holiday Food Drive. To continue its community outreach efforts, in September 2011, the company kicked off its Union-Tribune Volunteer for Education Campaign.

In April 2011, the Union-Tribune acquired the online lifestyle property DiscoverSD.com, providing expanded reach with a younger demographic and strengthening the Daily Deal program. Earlier this month, the company announced the launch of Vida Latina San Diego, an entertainment magazine offering Spanish-language content to consumers and an additional channel for advertisers to reach the Hispanic demographic.

As a consequence of these and other efforts, the Union-Tribune has expanded its readership, improved its financial performance and is providing new and improved content for readers with more options for advertisers.

“We look forward to utilizing our ties to the community and local strength to expand upon the innovative methods already in place at the Union-Tribune, strengthening the organization’s mission to be San Diego’s media provider of choice,” said Mr. Manchester.

Both Mr. Manchester and Mr. Lynch have been active proponents and supporters of numerous San Diego charities. A lifelong San Diego resident, Mr. Manchester has been particularly committed to the community and will now bring his local ties to The San Diego Union-Tribune.

Platinum Equity is being advised by Evercore Partners on the sale of the Union-Tribune and MLIM is being advised by Roth Capital Partners.