Maria Piscopo

Your "marketing mix" is your plan for the variety of ways to keep your name and your work in front of prospective clients, and to help grow your business. Most photographers will do an ad, promo piece, or mailing now and then. These contacts are good but you need all these marketing tools in a "mix" that will tie them together to get the best results.

Just as you thought everything is swinging to online promotion, a new type of printed portfolio book has finally broken through and onto the scene. The printing of an actual "coffee-table" book as a portfolio uses the latest technology as a business tool for you to market your services. Presenting prospective clients with a beautifully bound and printed book makes a...

As a way of building their business, photographers often ask me about working with a rep. As an art/photo rep, I deal with the commercial clients for the "talent" I represent. Being this rep means handling the selling, pricing, negotiating, and scheduling while the photographer concentrates on the creative aspects of the assignment. Most photographers are asking me...

Tips To Make Your Site A More Powerful Marketing Tool The marketing and business aspects of websites is an ongoing process. Unfortunately, many photographers fall behind in keeping their websites up-to-date with new images, cleaner navigation, search engine optimization, and getting clients to respond to the site. It may be due to the purchasing aspect...

In today's competitive marketplace for your photography services, new technologies in print services are emerging to help you find and reach potential clients. Using a service combination of design, list purchasing, custom quality printing, and even mailing the postcards for you, companies such as Modern Postcard (http://www.modernpostcard.com"...

What's new in the stock photography business? As most photographers already know, the business of stock photography has changed dramatically in the last five years. It no longer can be supplied with photos left over from an assignment or old photos sitting in a file drawer. Stock photo sales can be a potential profit center, but only for those willing to put in the time and...

Specialty Imaging International (www.specialty-imaging.com) was founded by Ben Crosby in 1999 after selling Sports Imaging, a photo business specializing in amateur sports youth league team and individual photos. Crosby started Specialty Imaging International in Salt Lake City with a focus on the corporate event...

Stop. Look. Listen. You learned it when you were a little kid and it is good advice today. We are all so busy doing our photography that we often don't make the time to do our job of running a business. Part of any good business plan is scheduling a mid-year marketing update. It's a reality check--where have you been, where are you now, where are you going?...

Travel photography is one of the most oft-named areas of interest by photographers polled in my marketing workshops and classes. The allure is undeniable--it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography it's also one of the most competitive fields in free-lance...

In my workshops I often get asked, "How do you find digital clients?" I think there is a myth surrounding the word "digital." Photography clients are not really "digital" as a category to target in your marketing. Clients are hiring you to create images and, if it is commercial work, buying the use of those images. If it is consumer, wedding...