Media Studies

Erasmus Universiteit Rotterdam

Deze opleiding

Stay tuned to changes in the media. Track developments in the sector, explore its pervasive impact and clout, and launch a top-flight career in a professional field or research.

Erasmus University is a top-rated university with a strong international outlook in a modern, cosmopolitan city. Our master in Media Studies focuses on a vital and rewarding field of study, that will help you understand contemporary global society. Your knowledge of new digital technologies, globalisation, culture and business provides an excellent basis to jump-start your professional career.

In this programme, you explore the internationalisation of media and communications, and learn to understand the role of cultural, economic and political developments. You are trained to grasp and respond to complex problems in media, business, culture and society, and to start a career in research or in any of a number of fields in the public or private sector such as management, marketing, public relations, journalism or consultancy.

Waarom aan de Erasmus?

After your studies you will be able to critically analyse current developments and processes in the media. You will also know how to translate complex issues in scientific research into social and cultural aspects of the media, and adapt your insights and capacities creatively in the media sector and elsewhere.

Studieprogramma

specialisaties

specialisatie Media, Culture and Society

The age of multimedia and increased global connectivity encourage social change and renewal, transforming the ways in which people and organizations think and act in all parts of the world.

Media represent a growing economic power, while they also have a pervasive influence on how people and organisations think and act in different contexts. The media sector has changed immensely in recent decades due to digitalisation and internationalisation, but also as a result of social, cultural, economic, and political developments.

The omnipresence of media in our society has led to a growing demand for academically trained media experts who have a firm grasp of, and who can respond to, complex developments and problems in the media sector, as well as media-related issues in society.

The Media, Culture and Society programme allows you to dive into the organisation and development of various media sectors as well as the social and cultural impacts of media.

specialisatie Media and Business

The digital revolution and globalization have transformed the media business and other industries. New business models have been developed and all kinds of new products and services have emerged.

Are you entrepreneurial and creative enough to meet the ever-changing and increasingly diverse demands of today's media and communication professions? Put yourself to the test in this engaging and entrepreneurial programme and explore how new media have transformed the media business and other international industries.

The programme explores developments, trends and ways in which media firms and other companies adapt to altering business conditions and new models of communication and business.

Students will use state-of-the-art theory and by working on real cases for companies you will learn to trace and analyse the fast paced technological and organisational changes in the media business. You will dive into the multiple challenges faced by companies, entrepreneurs and policymakers in the media industries and other business fields. By exploring the impact of new media technologies on existent business models as well as their innovative potential you will stand out amongst your peers in the labour market.

specialisatie Media and Creative Industries

This programme focuses on the workings of the media and creative industries, and it also addresses the cultural significance of the media and creative industries for society.

Music, movies, TV programmes, social media, magazines, books, games, vlogs, apps, advertisements, commercials, brand logos. People are in contact with products of the media and creative industries all the time. The industries creating and disseminating these products are not just economically increasingly important, they also have a wide-ranging cultural impact. The media and creative industries have greatly transformed in recent years, due to digitalization, internationalization, and economies of scale, but also under the influence of socio-cultural, political and economic developments.

The Media & Creative Industries programme covers current issues in organization, policies, production, management, marketing and distribution of media companies and creative industries, paying due attention to the impact of digitalization and digital media and the role of audiences.

The programme meets the growing demand for academically trained media and creative industry experts who are able to respond effectively and inventively to changing conditions, complex issues, and new opportunities for media and creative enterprises.

Na de studie

Beroepsperspectief / arbeidsmarkt

After graduating the Master Media Studies you are a professional who can come to work in a wide range of positions in the media sector and other industries.

Media, Culture and Society graduates fulfill management, marketing, and public relations functions in the media and communication sector, the creative industries or the art world. Others work as editors, journalists, or producers in various media or have a career as policy makers or consultants in government and other organizations. This programme also gives you a solid basis on which to build a career as a researcher.

Media and Business graduates are up for jobs such as media analyst, communications adviser, marketer, media planner, product/brand manager, and policy maker. This programme also provides a solid base if you aim to start your own business, carry out applied media and communications research, or pursue a career in media production.

Media & Creative Industries graduates work in a variety of management, marketing, consultancy, communication and public relations positions in the media and creative industries and beyond. This programme also offers a strong foundation if you aim to start your own creative business, carry out media and market research, or pursue a career in media production or policy making.