The must-have guide for convincing consumers to fall in love with your brand

START, GROW, MAINTAIN, AND TROUBLE-SHOOT A SUCCESSFUL RELATIONSHIP

Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Tim Halloran shares an arsenal of classic and emerging tools to provide marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Tim's fascinating experiences result in entertaining stories that help audiences and clients understand how the principles of brand management can apply to their own lives, organizations, and business ventures.

His passion centers around enhancing the skill set of current and future marketing professionals

Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent. Is it any wonder that this also happen in our brands’ relationships with consumers? With numerous examples from some of the best in class examples of brands that have reignited their consumer relationships, Tim Halloran helps you find the spark to rekindle the romance between consumer and brand.