Financial Institution

IdentifYing and Acquiring High-Value Customers

Goal

A financial services company in the UK wanted to identify and acquire high-value customers for their new credit card offering.

Ideal Customer

LikeMatch

LoudDoor Results

LoudDoor launched Facebook research in the UK that mimicked the application process to find the exact type of card applicant the company desired. Using LikeMatch technology, LoudDoor was able to segment out ideal candidates based on spending/savings habits and online application behaviors. The credit card company observed a 40% reduction in acquisition cost and saw leads that converted 2 times the previous conversion rate.