Monthly Social Media article that collates major changes and news for each of the primary platforms #2

Hey guys, last month I made a post in this sub that details some of the major changes to the primary social media platforms and it seemed to be something people got value from.

Following on from that a month later, here is a slightly delayed submission that outlines the January - Early February changes.

Facebook

Facebook Messenger clones Snapchat functionality with the implementation of 'Masks', which are similar to Snapchat's filters

Facebook Launches Journalism program in a bid to work more closely with the media

Industry insiders claim Facebook is trailing a ‘mid-roll’ ad format, which will display ads in the middle of videos shown on Facebook (similarly too YouTube) Edit: EnigmaKO pointed out in the comments that this change is already in place, at least on mobile devices!

Google Plus

Google implemented an update to Google+ in January that includes changes such as the ability to hide low-quality comments, zoom in on images and the re-introduction of Google Events on the platform

LinkedIn

LinkedIn redesigned the desktop view to push conversations and content as main user focus

Snapchat

Snap, Inc set up the company’s main international hub in London, United Kingdom

Pinterest

Pinterest now provides more control to marketers and launches new Pinterest ad groups. “Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns.” – Product Manager, Pinterest

Edit: teambeans in the comments mentioned Pinterest Lens which is a new feature currently in beta being rolled out to US Pinterest users. Lens will allow you to take a photo of a real-world object from within the Pinterest app, and then finds Pins related to that object! Very cool.

Twitter

Twitter shuts down their recently launched app ‘Dashboard’ after just 6 months

Peach.cool

A new social platform titled Peach.cool is launched by the founders of Vine

I hope the above recap is useful to some of you :) Peach.cool is an interesting one to keep an eye on we think, but who knows if it will take off...

The Facebook mid-roll video ads are already happening, at least on mobile. I saw one the other day and it was so bizarre for me to experience that on Facebook, that I just stopped and stared for at it a bit.