Google has been doing the tracking thing for a looong time. The thing is they only do it occasionally to random users. Seems like a good idea to me. First of all they don't create too much attention to the tracking, second they don't use a lot of resources tracking a huge amount of users. It would probably be quite the headacke to track all of the sessions on Google.

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Search Engine Watch Blog: Google Demos Word Clustering (October 8, 2004 01:35 PM)
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