A mobile app solution that allows viewers to directly interact with their
favorite TV shows

Client Background

Our client is a large, European media holding that is built upon the business
model of international news greats like CNN, BBC World, Euronews, and others.
With our client, you can ingest news and important information 24 hours a day,
seven days a week.

End-users can watch their TV shows, not only on television,
but also online or on their phones using our client’s iPhone and Android
applications.

Business Challenge

The television industry is currently facing a small crisis: most users of the
current and next generations no longer watch TV, as they consume most of their
media and other information online or on mobile devices. Mobile app solutions
like Teleportal create a new bridge between media companies and their
consumers, allowing them a new level of interaction that the younger
generation expects

A personal challenge for our software development outsourcing company was that
the initial version of the mobile application needed to be ready before the
Eurovision Song Contest in 2016.

Project Description

TTeleportal Mobile App - a media application that allows users
to interact with TV-shows and have an actual impact on the way
a show progresses and evolves. For instance, when watching
X-Factor, users are able to vote for their favorite singer.

Although this mobile app may spell the end of SMS voting,
which had several advantages for advertisers, Teleportal actually provides
more valuable marketing information for TV channels about its viewers:
their age, TV shows that they often watch, their city location, email, etc.
This allows the client to have a larger impact on users via advertisements
and other marketing tools.

Technologies

Value Delivered

This new mobile app solution tool actually allowed our
client to expand their audience, giving them a greater
appeal to the younger generation.

It both provides consumers the ability to vote for their favorite
participants (singers, dancers etc.) during their favourite TV-shows,
and also provides immense analytical value to the client, giving them
beneficial information for marketing services, which is the basis of
their monetization model.