How smmf1 started their logo design journey

Company name

Equita Financial Services

Overview

Equita Financial Services is a new financial planning group launching in January 2010. We're planning on taking a fresh approach to financial planning and want a logo that reflects this. Visit our sample web page at http://www.sm-1.com/gallery/equita.htm for an example of our work-in-progress website and logo, this will give you an idea of the colour scheme we have in mind and the look we're going for.

Tell us a bit about who you are and the people you reach

Young professionals in the 25-45 age bracket, as well as companies seeking corporate super solutions.

Requirements

We're planning on doing things differently (especially with our marketing) and are seeking a logo design which stands out as fresh and modern, yet still with that professional image that a financial services group needs. The logo should use similar colours to our current demo site and logo at http://www.sm-1.com/gallery/equita.htm

The logo should be clean and sharp, without any clutter. We're going for a very modern look.

I hope you can help! :-)

*** Edit ***

Having looked at some other logos, I'd like to incorporate that "shiny" look to the logo, if you know what I mean. Shading / shadows could be interesting too. Thanks!

Also note that the logo must incorporate the same blue and black used in the current logo. Additional colours will only be considered if they really add to the design.