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Biography

With over 30 years of experience in consumer research and strategy, Dr. Morin's passion is to understand and predict consumer behavior using cutting edge science. He has run and started many businesses and held senior positions in several publicly traded companies.

Dr. Morin holds an MBA from Bowling Green State University, an MA in Media Psychology from Fielding Graduate University and a PhD from Fielding. He joined the adjunct faculty of the Media Psychology department in 2013 as a professor of neuromarketing. Dr. Morin has received numerous awards during his career as a speaker (Vistage 2011 and 2013) and consumer researcher (ARF 2011 and 2014). He has given over 1,200 talks and lectures on the subject of neuromarketing since 2003.

Industry Expertise (5)

Education/LearningAdvertising/MarketingMental Health CareResearchTraining and Development

Areas of Expertise (8)

Accomplishments (5)

Great Mind Award (professional)

(2014) Bronze, Awarded by the Advertising Research Foundation (ARF). ARF recognizes the importance of research methods and techniques that are ever-evolving and innovating. This award goes to an individual (or team) who, over the past year, has created and proven the impact of innovative new methods utilizing inventiveness, implanting new analytics and/or harnessing technology in research.

Great Mind Award (professional)

(2011) Awarded by the Advertising Research Foundation (ARF)

Above and Beyond Speaker Award (professional)

(2009) Awarded by Visage International

Next Big Thing Award (professional)

(2009) Awarded by the American Marketing Association (AMA)

Malaysia Speaker Award (personal)

Awarded in 2013

Education (3)

Fielding Graduate University:
PhD, Media Psychology 2013

Fielding Graduate University:
MA, Media Psychology 2011

Bowling Green State University:
MBA, Business Administration 1983

Affiliations (2)

Neuromarketing Business and Science Association : Board Member

SalesBrain : CEO and Co-Founder

Media Appearances (2)

Online Video Decisionmakers Lean Heavily on Quality Research

VideoInkonline

2015-07-10

“Moments” has become a popular yet ambiguous word in the current digital lexicon. Over time, “moments” have evolved from cherished times such as a birthday or vacation to the more mundane daily tasks such as riding the bus. By taking to heart the comment from the CEO of SalesBrain, Dr. Christophe Morin, who says “we must take these moments and shrink them down to ant-man size,” we take whatever value our sacred times hold and reduce them to a series of trivial tasks ...

Mobile-Minded: The Small Screen Isn’t So Small

Facebook IQonline

Today, people tune into content whenever and wherever they want. With viewing happening at home on a TV and on-the-go on a smartphone, marketers want to ensure that their messages are being received no matter the screen. To determine if their advertising is effective, marketers have traditionally turned to self-reported market research techniques, but those approaches have limitations.

Event Appearances (2)

Neuromarketing and Ethics

(2012) Neuromarketing World ForumAmsterdam, Netherlands

Introduction to Neuromarketing

(2011) WebinarOnline

Articles (6)

Stop splashing, start convincingLinkedIn

2015-08-24

I often start my keynotes by pouring water on a brain. It is a good grabber to help my audience understand the value of decoding persuasion. Our brains are under attack. And the flood of messages attempting to get our attention, create understanding and influence our behavior is not stopping anytime soon. This is not only wasteful when you consider the million of dollars spent in advertising alone, clearly unnecessary.

The Psychology of Neuromarketing: Exclusive webinar with Dr. Christophe MorinLinkedIn

2015-07-13

In this webinar produced by The Society for Media Psychology and Technology, Dr. Christophe Morin highlights the limits of conventional media research. Dr Jerri Lynn Hogg, Director of the Media Psychology program at Fielding Graduate University and current president of the Society is the moderator. She invites Dr. Morin to discuss the benefits and limits of neurophysiological methods now used to understand critical constructs like attention, emotion, memory and behavior.

If you are a professional in media, advertising, branding, public relations, or communication, you will benefit from learning how media and neuroscience intersect. Simply put, media neuroscience helps you improve the effectiveness of ads, websites, public service announcements, internal communication, fundraising campaigns, and so much more.

Interview of Dr. Morin and Dr. Zak on how brains process mobile adsLinkedIn

2015-06-30

Today, people tune into content whenever and wherever they want. With viewing happening at home on a TV and on-the-go on a smartphone, marketers want to ensure that their messages are being received no matter the screen. To determine if their advertising is effective, marketers have traditionally turned to self-reported market research techniques, but those approaches have limitations.

(2011) Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoption among advertising and marketing professionals. Each year, over ...