Times Square

Times Square

It’s this simple: you can’t say you’ve seen New York City until you’ve experienced Times Square. Love it or hate it, the vivid neon brilliance of the intersection of Broadway and 7th Avenue – also called the “Crossroads of the World” – has made it the world’s busiest pedestrian intersection, buzzing with NYC locals and tourists alike.

Founded as Longacre Square, Times Square was renamed in 1904 when The New York Times moved its headquarters to the newly erected Times Building, currently called One Times Square.

Once an area to be avoided, the intersection has undergone a renaissance over the past 20 years. Gone are the seedy businesses and theaters. In their place are family-friendly stores, Fortune 500 corporations, acclaimed restaurants and funky boutique hotels.

Only Vegas outmatches Times Square in its illuminated plumage. Referred to as "spectaculars" or "jumbotrons", they include the Toshiba billboard directly under the New Year’s Eve ball drop, the curved seven-story NASDAQ sign at the NASDAQ MarketSite at 4 Times Square and the curved Coca-Cola sign located underneath another large LED display owned and operated by Samsung.

For tickets to Times Square attractions and Broadway shows, please see the Strand Concierge.