Oversee all marketing for City Center Bishop Ranch (CCR). Responsible for the development and execution of CCBR’s pre- and grand-opening plan. Post-opening, the marketing director will be responsible for the creation and implementation of initiatives and programs designed to enhance the CCBR experience and maximize foot traffic and sales potential. This includes, but is not limited to, strategic planning, budget management, events and programming, tenant relations, business development (sponsorship), advertising, promotions, social media, public relations and community relations.

KEY RESPONSIBILITIES:

Collaborate with the general manager and executive team to create and execute the pre-and grand-opening marketing plan and budget.

Develop and implement post-opening annual marketing plan and budget, incorporating innovative and well-defined strategies and tactics in support of the property’s vision and goals.

Work with internal stakeholders and the creative agency to further develop CCBR branding, positioning and messaging. Maintain brand standards in all marketing initiatives, internal and external communications.

Plan, promote and implement year-round and seasonal signature events as well as common area programming and activation.

Develop and roll out integrated advertising and collateral to support and promote initiatives that generate positive results for the overall success of CCBR.

Collaborate with sponsorship consultant to achieve sponsorship goals and obtain partnerships that add value to the CCBR experience.

Drive, support and monitor digital marketing initiatives and messaging – specifically on the website, email and social media platforms. Oversee and maintain all content assuring accuracy and brand voice. Increase awareness of CCBR and tenant promotions, events, partnerships and customer/community engagement.

Establish and maintain positive relations and consistent communications with tenants to maximize productivity and success through merchant-focused programs and participation.

Work with the PR firm to generate positive media exposure for CCBR and its tenants.

Establish and foster relationships within the community, positioning CCBR as a socially responsible community resource and partner.

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