AL-AKHBAR Newspaper

Newspaper Launch campaign and BTL material

Identity launched in 2006

On August 14 2006, Beirut-based Al-Akhbar was launched as a “calculated adventure” by prominent Lebanese journalist Joseph Samaha and a team of like-minded colleagues. The late Samaha (1949-2007) envisioned a publication that would uphold the highest standards of journalistic integrity while remaining true to the principles of anti-imperialist struggle, progressive politics, and freedom of expression.

That communication responsibility was presented to us and the result was a unique and non traditional TVC concept that properly positioned this young newspaper in the local market.