Meet the Woman Behind the Brand

With over 25 years’ professional aesthetic experience, Tracie Giles is a leader in Permanent Cosmetics, both here in the UK and globally. ‘Tracie Giles Bespoke Permanent Make Up’ was founded in 2003 and launched its first collection of concessions in premier spas and clinics around the area of London based on a business model concept to grow and deliver the highest standard of Permanent Makeup in the UK. The success of this strategy led to rapid expansion and the company soon relocated to No1 Harley St W1. By 2009, the company had outgrown the Harley St clinic and relocated to larger premises in Beauchamp Place, Knightsbridge. Within two years, it had achieved not only its goal of becoming the first high street clinic in the UK but it had also expanded from the original two rooms to five floors solely dedicated to art of Permanent Make Up. Globally this has never been achieved by any one technician. Technicians are recruited globally to relocate to London and work in the prestigious clinic which ensures that global PMU techniques and knowledge remain integral to the ethos of the clinic and its consistently outstanding results.

Tracie herself is recognised in the UK as a Level 4 VTCT assessor and in America as CPCP. She has appeared on ITN news discussing the ethics of Permanent Make Up on young people along with Channel 4’s Embarrassing Bodies. She has also appeared on reality TV. The Knightsbridge clinic is now a landmark for clients travelling all over the world to experience what made the Tracie Giles brand a phenomenon in Permanent Make Up. Tracie and her team continue to feature monthly in press, magazines, blogs and online reviews and also to work on some of the most well-known faces in the public eye, from politicians and royalty to TV personalities and film stars.