Dunia telah berubah yang kecepatannya diluar dugaan manusia. Kewirausahaan berkembang dengan cepat dalam beberapa tahun ini.The world is changing at the speed that beyond many people expectation. Creative economy is developing rapidly in the these few years.

Barter adalah cara yang pertama digunakan oleh manusia sebelum uang ditemukan untuk berdagang. Ini adalah awal dari perdagangan dan kewirausahaan.Barter trade was there as long as the history of mankind before money was invented for trading. This could be the starting of trading, and this could be the starting of trading and entrepreneurship.

Seorang pengusaha dapat menciptakan dan mengembangkan situasi atau keadaan, dan dapat juga ‘menghilang’ karena situasi tertentu;An entrepreneur could created and developed by the situation and circumstances, and will also be ‘disappeared’ by the situation;

How about Indonesia? No, it is the joint venture with my partner. Ha.ha. ha.…

Apakah sebenarnya cerita moral dibalik lelucon tersebut? Um Liem adalah salah satu pengusaha yang paling sukses di Indonesia dan mungkin di dunia, itu semua bukan hanya karena dia pandai dan pekerja keras; tetapi ada beberapa factor yang akan saya bagi dengan anda sekalian :…What is the moral story behind the mentioned Joke? Um Liem become one of the most successful business man in Indonesia and may be in the world, it is not because he is smart, and hard working only; but there are few other factors that I wish to share…

2) Dia mempunyai kontak yang tepat :He had the right contact: Jika Mr. LIem tidak berjumpa dengan Suharto semasa mereka masih muda, dan menolong Suharto sewaktu dia masih muda; atau jika Suharto tidak menjadi presiden Indonesia selama 21 tahun, apakah Mr. Liem akan sesukses sekarang ini?If Mr. Liem have not met Soeharto, and had helped Suharto when they were young; or if Soeharto were not become the president of Indonesia for 21 years, Would Mr. Liem be so successful? I believe Mr. Liem will have different story.

3) Dia Tumbuh di tempat yang tepat: Jika Mr. Liem dilahirkan di Africa, apakah dia akan memperoleh kesempatan untuk menjadi sukses? Mungkin dia akan menjadi Mr. Liem yang lain.He grew up at the right place: If Mr.Liem were born in Africa, would he has the chance to be so successful? he may ened up to be different type of Mr. Liem.

4) Tuhan memberinya kesempatan: anda dapat menanam bermacam macam bunga, bnercocok tanam dengan memilih benih yang tepat, memberinya pupuk dan air; tetapi jika Tuhan tidak menciptakan matahari, apakah dapat tumbuh? Untuk itulah Nabi Daud menyebutkan dalam kitab Nabi nabi ; ‘ Carilah yee di kerajaan Tuhan, dan semuanya akan diberikan padamu. you can plan any flower, and any crop with the right seed, fertilizers, and water; if God do not give you the sunshine? Can it grow? That is why King David mentioned in his proverbs; ‘Seek Yee first the kingdom of God, and His righteousness, and all these things shall be given unto you

Pengalaman beberapa orang China di Indonesia:

Saya lahir di Bandung beberapa tahun yang lalu di keluarga yang relative miskin. Ayah saya lahir di Cirebon, dia pindah ke kota kecil untuk menanam padi dan membuatnya menjadi Mie beras atau –bihun. Dia dipaksa pindah ke Bandung oleh Belanda karena BElanda ingin mengisolasi orang China dari ras yang lain. was born in Bandung over many years ago in a relatively poor family. My father was born in Cirebonn, he moved to small town to grain rice and to make Rice Noodle – bihun. He was forced to move to Bandung by the Dutch because The Dutch wants to isolate Chinese from other races.

Pada jaman dulu, akibat dari kebijakan Kolonial Belanda; banyak dari orang Cina tidak bisa bergabung di pelayanan kenegaraan, polisi atau kemiliteran, dibatasinya jumlah orang Cina yang akan bersekolah di universitas, dan tidak bisa bekerja sebagai guru di sekolah umum; mereka tidak bisa bertani di desa; dengan banyaknya larangan untuk mereka, apa pilihan yang dapat dilakukan orang Cina In the old time, as part of the impact of Dutch colonial policy; Most of the Chinese were not able to join civil service, police or military service, there is a limited quota for Chinese to enter University, and cannot work in public school as teachers; they cannot stay in the small village do farming; With so much restriction as mentioned; what option do the Chinese have?

Orang Cina dipaksa untuk berbisnis, menjadi pedagang, menjadi pengusaha atau belajar ke luar negeri; Saya memutuskan untuk pergi ke luar negeri untuk melanjutkan sekolah saya, menjadi dosen di Universitas York; top executive di City Bank New York; Direktur Metro Garmin group, COO Argo Manunggal group sedangkan saudara laki laki saya memilih untuk menetap di Indonesia. Dia mempunyai titel Ph.D, SH dll, dan sekarang menjadi salah satu dari 100 orang yang terkaya di Indonesia. Dan saya menjadi professional yang termiskin, dan mungkin menjadi orang yang paling berbahagia di keluarga yang masih bisa menikmati tinggal di rumah mewah dan mengendarai mobil top class.These Chinese are forced to do business, to be the trader, to be entrepreneurs, or to study in overseas; I decided to go overseas to further study, became the lecturer at York University, and top executive at Citi Bank New York; Director of Metro Garmin group, COO of Argo Manunggal group while my brother decided to stay in Indonesia. He has a Ph.D degree, S.H. degree etc, and is now one of the 100 richest men in Indonesia. And I have become the poorest Professional, and may be the happiest man in the family who can still stay in fancy house and drive top class car.

Mr. Sampoerna, melinting rokoknya di bawah jembatan, dan menjadi satu satunya generasi ke tiga yang menjadi pembuat rokok terbesar sebelum dijual ke Phillip Moris dari USA.The Old Mr. Sampoerna, rolling the cigarette from under the bridge, and the only the 3rd generation became the largest cig.arette maker and maker before it was sold to Phillip Morris of USA.

Fuji film memulainya dari took film, dan sekarang menjadi pemilik pabrik film dan kamera. Film started from the film shop, now become the film and camera factory owner

Mr. Hari Darmawan memulainya dari took kecil, dan berkembang menjadi pemilik Matahari Dept. Store sebelum diambil alih oleh Lippo group.Mr. Hari Darmawan started from a small shop, and grown tobecome the owner of Matahari Dept. Store before it is taken over by Lippo group.

Tak ada seorang pun yang dilahirkan kaya raya, setiap orang dilahirkan bugil, dan semua orang akan meninggalkan dunia ini dengan tangan kosong. Ekonomi dan kekayan adalah untuk diciptakan dan dipertahankan. Setiap orang mempunyai kesempatan untuk melakukannya. Semua terserah kita apakah kita mau melakukannya atau tidak.No one was born rich, everyone was born naked, and all people will leave this world empty handed. Economy, and wealth is the be created, and to be maintained. Everyone has the opportunity to do it. It is up to us if we want to do it or not.

2) Persediaan barang dan permintaan di tempat dan waktu yang berbeda adalah selalu tidak sama, untuk itulah selalu ada pemetaan harga, dan sebuah kesempatan untuk memasok barang dari satu tempat ke tempat yang lain dan memperoleh keuntungan. The supply and demand in different places at different times are always different, that is why there is always a price gap, and an opportunity to flow the goods from one place to another to make profit.

2) aHaHhhPrice: Kita perlu menentukan harga yang tepat dan bersaing. sWe need to set up at the right price that is completive. The first foreign language word that a Jew would teach his son before he goes overseas, 太贵, tai kui. Why? We have to learn how to bargain.

3) Place: We need a suitable place at the right location; it is very important for Retail business. What is the first factor of doing retail? Place, what is the second and third factor? The matahari people will tell you place, place, and Place. This show how important is the place to a retailer.

4) Productive: why the traditional cigarette whole sellers are still survive? Carefour, Giant, Hero, Alpha mart, Indo mart can not beat them? Because they are very productive;

ü they work 7 days a week, 24 hours/day,

ü no coffee break,

ü no overtime, no salary,

ü Sleeping in the shop.

ü He is the sales manager,

ü he is the purchasing manager,

ü he is the warehouse manager,

ü he is the inventory controller,

ü he is the cashier,

ü and he is the book keeper.

ü He is the president Director, and he is the office boy.

ü He doesn’t know book keeping, cash flow, and accountant,

ü but when he sees his cigarette volume is more, and he has more cash in the drawer, he knows he makes money.

ü When he has less cigarette in the store or less money in the drawer every month, he knows he lost money.

ü Even making cents of profit, because of volume and continuity, they are great entrepreneurs model for evaluation.

5) Promotion: why the same 234 selling at Rp7000/pack is like a hot cake, while the same 567 not selling well? Because 234 spent milliards on promotion.

Sragen sell over 200 tons or rice every year, any one in Jakarta or Banudng knows Sragen rice? That is Why we created Sragen one as our brand? We want to promote our Sragen Rice, Fertilizer, Batiks shirts etc.

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6) Position: we need to evaluate our strength, where we want to be positioned. Sragen Technopark want to be positioned as Techno park or BLK – Balai Latihan keterampilan?Do we want to be number one, one step ahead of others, or we don’t mind to be in any ranking, and in any position.

Synergy, Mutual benefit, 1+1=3, 1+1>2.

I asked batik sukowati manager to make batik shirt with the brand of Sragen one. I told Gentrade manager; it must be full cotton, and it must be the same quality of Batik Keris, and Danar Hadi, but it should be retail at maximum at half price of the branded.

Yanti, may not be her real name, made a good collection, and put the price ticket at Rp.50K, and retail them when President SBY visited STP.

I asked Yanti, what is the cost of making, she told me is Rp.45K, how much are you selling? 50K, how much do you make Rp.5000/pc. How about my profit? How about the retailer cost, and incentive? She smiled at me; he he he..

Then I shared with them the story of United Nation survey team on the smartness of Children; when they visit Sragen, they gave a standard question, 1+1 = ?, 2+2 = ? etc, the answer are all correct; then they go to Bandung, giving the same question, and receiving the same correct answer. At last, they visited Padang before returning via Jakarta. Asked one student 1 + 1 = ? his answer was 3, then the UN surveyors visited another two schools, all the answers are not 2, but mostly with the answer of 1+1 is equal to 3 or even more. Then the UN surveyors asking Padang School head Master, how are you teaching your children? Yes, we teach them the regular mathematics and mathematics for entrepreneurs, whenever they meet foreigner, they should learn how to make money from their childhood, if 1 + 1 = 2, where is our profit? Ha ha..

At the end I asked Yanti to revise the price tag to Rp.99Ｋ, and give discount of 30% to 69K, so that Sragen one could gain some income of Rp.15,000/shirt for design, packaging, staffs, Air conditioned etc. It is selling like hot cakes. Do you want a good value batik shirt? Why don’t you buy from Techno park art Gallery, and retail them at your location to make profit.

What is the moral story? Any cooperation should be mutual benefit; I invited Virna to be the coordinator of TOT with simple condition; no cut and no extra fix income, but have to work extra, and with extra responsibility, but we will be willing to share the income and profit in a fair way. Sure her income will grow if she take care of you well, and if you give good recommendation to others that this TOT is a good program, am I right. Has Virna and Joe done well?

Please tell me if they have not done well, and toll others if they are doing well.

E. Crisis => Opportunity 危机

a) During the first world war period, most of the European cannot afford to eat beef, the consumption of potatoes increased drastically, potatoes farmers got the opportunity to raise the price and made extra money. That is why there is a term call ‘ inferior goods’

b) Mr. Lee Kashing in Hong Kong, selling weapons during second world war, made a lot of money, and invested in Hong Land; now he is the richest man in Hong Kong

c) During this Swine flu period, the consumption of Pork decline drastically, the global beef price got a chance to improve their price and profit.

d) Sragen Experience:

As the result of the global financial crisis; the government is offering KKPE – Kredit ketahannan pangan Economy at the low interest rate of 7-8% effective /year. Any farmer (petani dan peternak etc) are ableto enjoy it.

I spent many days and hours in the last few months to promote this credits and project. BNI is willing to invest over Rp.120 miliard. BRI is giving even bigger amount.

Some Kelompok tani came to see me already, some from Sragen, but some from other kabupaten, such as Boyolali, and Klaten etc

Raising cattle is a promising business, and almost every farmers can do it. Why don’t we use it?

Planting melon, and dragon fruits are very profitable, why don’t we do it?

e) We some time don’t even sure when something happen to us, if it is a good or bad sign;

One day an old Chinese lost his horse, he was very sad.

Few days later he found his losing horse come back, and bringing another wild horse; he was very happy.

Then his son fell down and broke his leg when he trained the wild horse; the old man became sad again.

Few months later, there was a war in that areas, all young people have to join the army, but his son could not join the army because of his broker leg. The Old man was happy again….

What is the moral story behind? Don’t be sad, behind every undesired thing happen, God may have a good plan for you. Behind every crisis, there is always an opportunity. My Sragen Driver spent 7 years in Malaysia, not return to Indonesia; I start teaching him how to operate computer, how to handle the printing and catering, doing small business, hopefully one day he can become a good entrepreneur. Those who returned from overseas or being laid off should not be pessimist at all. Those schools who do not have enough money should not feel bad at all; the opportunity is knocking at the door, the outcome yet to be seen.

How to apply creative economy to your working place?

I was informed that there are some School head masters who are very eager to improve their management skill, including how to do SWOT analysis for their own school; I wish to take this opportunity to share with you this basic analysis tool;

You have almighty God standing on your side, who would guide you to the promised land, the land with full of Honey and milk, Rice and fish

With these Strengths, please say Yes, I can do it !

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Weakness:

No cash,

No idea

No Experience

No Time

No Confidence

No Place

No Relationship

How can we change this weakness into Strength and Opportunity?

Opportunity

Catering service for 550 ready customers? Catering for Techno park? Canteen for any one?

Cake making for lebaran direct sales, sales through Techno park, and Kios masaran?

Transport service to pick up and send Children home

Set up coop stores to joint purchase of daily necessity goods?

Set up uniform center to make uniform, and sell them to own students and other schools.

Fashion design, t-shirt design and making?

Organize the kids to distribute news papers?

Train up students so that they are ready to be placed once they are graduating, and collect the placement fee.

Set up Language, science, and art training and testing center, so that the students could earn high grade in TOEFL, SAT etc test

Etc

How can we change the opportunity to become a reality? Aim High, Think Big, start small, and act now.

Threat: Ancaman

Many more people will be laid off? Don’t worry more job will be created in Sragen.

Giant, Hero next to your neighborhood? See the story of David and Goliath. Don’t be afraid of this threat, they have their own way of handling market, we have our own way, and our own market. we shall overcome it.

Mafia not paying for your service? Why worry, we can Go to Polres, go to Government and report to DPRD; the law will protect us.

The biggest threat actually are:

v In USA, 30% of the SME closed down in the first year, and Only less than 10% survived after 3 years

v In developed nations, it is harder to do business, because every sector is saturated, in a country in Indonesia could be easier.

v I would imagine less than 50% of newly established SME in Indonesia will still survive after 3 years.

Last, but not least advice:

v Don’t gamble. I visited most of the gabling houses in the world, Las Vegas, Atlantic city, Macao, Genting etc. I never spent a single cent in the gambling table, for fun or for any reason. I learn statistics when I apply for Ph.D. programs. All gambling houses are not offering a fair game, why should we gamble.

v Take only calculated Risk: in any creative economy, you will always involves in risk; you need to take a risk; but you can always analyze if the risk is worth taking or not. Flying on any airlines is a risk, will you fly? But the statistics shows, walking across the street, has 10 times higher risk compare with the risk of airline strgtegy, will you walk across the street?

What else?

How can we change Threat to become opportunity

Sweet result:

I just bought Jeruk baby from Tawang manggu last Sunday, I never tasted such fresh, juicy, and sweet orange that are selling at such a low price of Rp. 5000/kg, of US$22 cents/lb? I brought 10Kgs to offices for our staffs to share our sweetness.

But the sweet orange is not grown by itself. It needs someone to plant, to water it, and take care of it. Would you invest some time and money just to get the sweetness?

Quality is important; don’t ever sacrifice your quality for the sake of extra profit. The bitterness of low quality is usually lasted much longer before the sweetness of low price is forgotten.

Conclusion:

Creative economy is to be created, Entrepreneurship is to be established. Everyone has the equal opportunity to create it.

Behind every crisis, there is always an opportunity to be captured.

In every step we take, we should aim high, think big, start small, and act now.

Be active, creative, and innovative; always try to be one step ahead of others. Seeks consultant if you need it. Sragen Techno park is here to help and to support.