Sony Slam Dunks NBA 2K13's Price for European Sale

As you may imagine, basketball isn’t particularly popular in Europe. The continent's ongoing love affair with football means that titles such as NBA 2K13 don’t always get the attention that they deserve. Sony’s aiming to change that over the next 48 hours, though, by crushing the price of the digital version of 2K Games' premium sports franchise by 60 per cent.

Assuming you purchase the title before 23:59PM GMT on 14th December, you’ll be able to shoot some hoops for just £19.99/€29.99. That represents a significant saving over the title’s standard £49.99/€59.99 price point, and is actually cheaper than the physical version from Amazon. Of course, no amount of discounts can compensate for a lack of interest in the sport. Wake us up when Pro Evolution Soccer goes on sale.