Impact

“You guys are my favorite – thank you so much for turning this around so quickly!”

– Andrea Tolentino, Digital Asset Operations, Victoria’s Secret

Victoria’s Secret needed a cost-effective solution for showcasing their products in every colour, pattern and texture in their online store.

T4G created a process that enables colour-swapping, pattern application and removal, pattern repeats, and colour correction on original photo images, eliminating the need for highly-paid photographers and models.

The Challenge

Customers demand a superior experience from online retailers. They expect that products in every colour, pattern, style, and texture should be available at point of purchase. This is very easy to do in-store, but doing this online can be extremely costly.

The Approach

T4G’s Adobe certified Photoshop experts:

Designed a process to automatically map 3D models of garments to the body of a model in a 2D photo

Recreated the retailer’s inventory as high-resolution 3D models that could be instantly adapted to match any colour swatch

Allowed the retailer to easily and instantly change garment colour, pattern, or texture on any photo

The Result

T4G processed more than 55,000 product images, representing operational savings of over $25,000,000 for Victoria’s Secret. Because digital modifications cost 1/20th of the cost of a studio photo session with a model, the ROI was immediate. T4G maintained a 99+% revision-free rate, so the time savings have been equally valuable to the company.