Apple has just lifted the embargo on the Apple Watch for reviewers, allowing the technology press the to give their verdict on the device ahead of Watch preorders on the 10th. The device will actually be available to the public on the 24th. The Apple Watch is a huge release for Apple, its first new product category under Tim Cook. The anticipation for Apple Watch has been simply immense. The pricing model alone is a huge step for the company, entering ‘high-end’ luxury for the first time with the Apple Watch Edition … and a price tag in the $10,000 range. These reviews are our first glance at whether Apple succeeded in making the next hit product.

Reviewers got a demo of the entire Apple Watch buying process, from the initial Apple Store try-on experience right through to handling the device for a few days. Reviewers got to choose their watch-band combination, although the Edition was not available for reviewers (although you can see what Pharell thinks about it of course)

Read below for our roundup of the reviews from a handful of publications: