A few years ago, having a website for your business was not that much of a deal. Businesses could advertise their products and services through channels such as posters, emails, direct pitching, and more.

But over time, things changed for the better…

Today, websites are the deal makers in business and having an outstanding one makes things even better. One of the best platforms to create a website within minutes is WordPress.

In the early days of internet marketing, things were relatively easy. In a field often lacking in competition, a small business with a simple website and an ambitious and forward-looking marketing plan could kludge together a few images and a couple lines of text into a viable online presence. But those days quickly passed, and online marketing became a complex and multifaceted struggle between huge, well-funded behemoths and small, agile operations looking to innovate and disrupt their way into a fortune.

Search engine optimization, link building, infographics — if these terms are foreign to you, your business is already behind. These are all important pieces of a successful marketing strategy in the modern era. Many customers will judge your business entirely on what they see of you online, from reviews left by customers to your own posts on social media. You need them to leave them with a good impression of your product, your brand, and its personality.

When you look at the internal workings of popular websites, you'll find that nearly all of them have something in common: they use style guides so they can publish trustworthy content that appeals to their readers, clients, and advertisers. Smaller websites, however, often overlook style guides either because they don't understand the importance of a uniform appearance, or they don't want to invest time in a project that doesn't offer immediate profits.