In 1989 The Jordan IV shoe was released into the public, designed by Tinker Hatfield. It was the first Jordan shoe released on the global market. It had 4 colorways: White/ Grey, Black/Grey, White/Red, and White/Blue.

Spike Lee, the director and actor helped in the ads for Jordan IV. Spike Lee had featured the Air Jordan IV in his movie Do The Right Thing. The Air Jordan Bordeaux "Spiz'ike IV" were specifically made for Spike Lee in order to pay respect for advertising the Jordan Cement 4's.

The Air Jordan IV were on Jordan's feet when he made "The Shot" in Game 5 of the 1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers. In 2012 a Cavalier Colorway dubbed The "Cavs IV's were released to honor "The Shot"

The Air Jordan IV was originally released in 1989. It was retroed in 1999, 2000, 2004, 2006, 2008, 2010, 2011, 2012 and 2013.