The world is full of products, but very few of them are best designed.

“Fashions” are viral, and can have devastating effects both ecologically or socially -think about the Bangladesh case, where big retail chains make their profits by paying less that is worth. Or the “shark fin soup” as a fashionable sign of “exclusivity” for chinese weddings.

On the other hand, we can contribute positively by creating and consuming things that help the world and the people involved in the process.