New Starts

Our January issue of The ACCJ Journal kicks off the new year with stories about change. From new leadership at the chamber to new agreements between Japan and the world, 2018 holds great promise.

NEW TIES
Tokyo and New York City have had a close relationship since 1960, when they became sister cities. This arrangement is meant to encourage cultural sharing and strengthen commercial ties. In November, the two cities entered a new phase with the signing of a partnership agreement that will see two of the world’s top urban centers promo­ting one another to boost bilateral tourism. At the same time, Tokyo is exploring an agreement with London that would provide a similar boost to financial services. We explore what the future may hold as a result of Japan’s increasing global collaboration.

NEW MARKETS
While a boost in tourism is the pri­mary goal of the Tokyo–New York City partner­­­­­ship, it may also create new business opportunities. For those looking to enter the Japanese market, there are challenges that can sometimes seem insur­mount­able. But there are many experienced hands that can help make the transition a smooth one. We talk to executive coach Nozomi Morgan of Michiki Morgan Worldwide LLC. Based in Atlanta, GA, Morgan uses her multi­cultural expertise to help companies succeed.

We also talk to local experts about the keys to market success in Japan and why research is critical to connecting with local consumers and building a brand that is more than just a transplanted name, service, or product.

NEW SUBJECTS
The start of a new year is a time when many think about education. This is particularly important to those raising children in a culture other than their own. Tokyo, with its many international schools, is the perfect environment for developing a global outlook; but how do you choose the right school? We talk to leaders from some of the city’s best institutions to find out how their approach to education is changing and what to expect in 2018.

NEW LEADER
The American Chamber of Commerce in Japan (ACCJ) also sees change as we turn the calendar to January. MetLife Japan Chairman, President & CEO Sachin N. Shah takes office as ACCJ president. We sit down with Shah to learn more about his experience with the chamber, how it has helped his career in Japan, and what he hopes to achieve as he guides the ACCJ through the coming year.

We hope your 2018 is off to a great start and look forward to bringing you more insights on global business in Japanese throughout the year.