Very interesting subject, as short videos are being used to do marketing clips to promote a new product, to present your company on internet but also to get a job: some companies ask you to send a small video to do a pre-selection before giving you a real job interview. And some real interviews are done on line, so these tips apply too!

At Waterloo Hills, we do short videos with information on ‘how-to’ going digital: you can subscribe to receive videos, each on a particular subject like how to create you e-shop, or how to take advantage of the data in Internet for improving your business.

And if not for videos, these tips also apply to your video conferences, which are becoming of greater relevance with the globalization of the work-force and also the wide spreading of teleworking.

I collected some of the tips for you, dear reader 🙂

Don’t put the camera at a different height of the main character: filming top down to you will minimize you, filming bottom up is not nice either.

Don’t change too much the camera angles, it’s disturbing.

Look directly to the camera when being informative, assertive, when you are directing a message to the viewer. When looking next to the camera, the effect is like in a movie.

Be aware of the decoration: each object in front of the camera has to be considered necessary or at least not disturbing; else it’s distracting the attention. As a bad example, look at this interview with a frame with a clown in the background!

Don’t wear stripes or peas. Don’t use a shining material, be also attentive to use a material that does not do noises when you move around (your arms for instance).

Use pastel color, so the focus is in your face and not the wall or your clothes. Red is not a good color, it makes people look unhealthy. Light blue and green are more likely to favor you.

I hope this advice will help you create wonderful videos, where the message passes along. Show me yours! I’ll be happy to see the result, I surely be reviewing my professional videos.