Naked Fish E-Liquid

Overview

In 2017, the USA’s leading e-liquid brands, Naked Fish & Mello Buddha, owned by Liquid Sciences LLC expanded into the European vaping market. They commissioned Orange Fox Media, the company I was working for at the time, to manage all of their printed, marketing and promotional materials to feature in the UK and targeted European countries.

Approach

Working within Orange Fox Media, I was responsible for Naked Fish/Mello Buddha’s design output. To immerse myself in the project, I researched into their brands, their existing graphics and worked alongside their US-based staff. Whilst I continued with the brand’s tone of voice, I experimented with fresh visuals and concepts to push its current boundaries.

Outcome

I produced creative designs for their social media accounts, exhibition graphics, roller banners, business cards, leaflets and product brochures. Working with these brands gave me an insight into developing an existing brand’s visual identity working with clients based overseas to translate their branding to suit a different market and audience.