RASTA PASTA

Toronto's Favorite Jerk Restaurant

Rasta Pasta

Rasta Pasta is one of Toronto highest rated yelp restaurants, offering a fusion menu that combines home-cooked Jamaican and Italian cuisine. We were tasked with driving local traffic and new followers to Rasta Pasta's Instagram content, which is produced by our friends at Label 428.

Objectives

Attract new customers from Kensington Market and surrounding areas.

Grow instagram engagement organically. (comments, likes and follows).

Target and engage influential foodies in the downtown Toronto core.

THE RESULTS (4 MONTHS)

+138%

AVERAGE COMMENTS/POST

Nearly 5x

MORE LIKES PER POST

3000+

NEW FOLLOWERS

7000+

WEEKLY IMPRESSIONS

SUMMARY

In under two months after launching Rasta Pasta's campaign, the restaurant gained over 3000 local followers. As well by they've leverage their Instagram reach to promote daily offers and drive direct sales.

Commanding Sales

On Friday February 10th, Rasta Pasta announced solely on Instagram that they’re introducing fried chicken to the weekend menu. The following day the restaurant was packed with a line up that spanned all the way to the end of the block.