Future of Marketing is Based on Meaning – #TheBQBGuestBlogger Martina Olbertova

This is an open letter to the marketing industry. It is addressed to the marketing community worldwide, including market research, planning, strategy, advertising, design and creativity professionals.

Dear colleagues, friends and fellow marketing professionals,

Today, I would like to take a moment and share with you something that I believe might be of interest.
The topic concerns the very bottom line of our work: how businesses create value and how marketing can help promote this value via capitalizing on meaning. Meaning is perhaps the hardest thing to create in business, yet the most significant one for the future value creation and growth. It’s largely created
through a proper understanding of our everyday context, which impacts what we create in this world.