LongHorn

Race

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Nothing beats a great steak, and like all good things, a great steak requires hard work, collaboration, and dedication. That's why Grey turned to The Mill for their new LongHorn campaign with the assignment of cutting together stories and paralleling steak perfection with pillars of Americana.

The first story out of the gate was 'Race', an homage to stock car racing.

"The most exciting part was playing with the story structure," editor Ryan McKenna explained.

"We tried to convey a complete race, everything from pulling out of the garage beforehand, to the victory celebrations afterward. What made this piece unique was that over the course of the race we were jumping through decades of history, always getting closer to present day and always closer to the finish line."

Authenticity was essential to everyone involved. On set, Partizan had a fleet of stock cars from every era and throughout the post process, The Mill kept the same attention to detail with grade and archival film effects. The team also populated the grandstands with CG crowds, extended the car race to include dozens of CG cars, and accented the food section with steam and flame effects.

"This project was a nice example of creative collaboration," said Senior Producer, Carl Walters. "We were constantly challenging each other to establish the best execution of the agency's concept and in the end everyone felt the campaign was a huge success."