Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Mobile Phones in Argentina

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

High penetration of smartphones in Argentina

The penetration of mobile phones in Argentina is extremely high with the consumer base including both young people as well as older generations who are becoming heavy users. Web browsing, reading news and home banking are some of the more common activities among older users.

Key features include large screens and good picture definition

In line with other types of consumer electronics, such as LCD TVs, large screens have become one of the most important features sought by consumers when buying these goods. The average size of a smartphone screen has consistently increased towards the end of the review period.

Investments expand the 4G wireless connection infrastructure

4G technology is growing rapidly in Argentina, with the country enjoying more than 22 million 4G mobile connections. The percentage of 4G mobile connections is well above the Latin American average.

COMPETITIVE LANDSCAPE

Samsung leads in smartphones while LG and Huawei continue to lose ground

South Korean brand Samsung remained the outright leader in smartphones in 2019. Its nearest competitor Motorola followed some distance behind, with LG ranking in third spot.

Telecommunications operators are losing ground

Telecommunications companies were historically the most important retail channel for mobile phones in Argentina. However, they saw their share decline towards the end of the review period to the benefit of electronics and appliance specialist retailers, which have offered better discounts and promotions.

New players and significant investments in new models boost category

Since the lifting of the import tariff in 2017 and the ongoing reduction in domestic taxes, new brands have been arriving in Argentina. One is Chinese company Xiaomi, which is already present in Brazil, Chile, Mexico, Peru and Colombia.

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