It takes 94 seconds to embroider over 60 years of heritage. The classic Fred Perry cotton piqué tennis shirt. Different from the start. Fred called it ‘the shirt that fits’. It’s been adopted by sub-cultures…

Also known as ‘dressing down’ in a stylish way. The dresscode in between.. The principle; clothing which is generally ‘wearable’, but contains a chic detail at the same time. In the example below, a premium…