Demystifying the Hispanic PR Paradigm

Professional Development Workshop Set 6

Spanish-language media is growing, thanks to an estimated 50 million Hispanics living in the U.S. Find out how to reach this critical demographic through targeted outreach that goes well beyond just providing information in Spanish.

Delve into facts about Spanish-language and English Latino media.

Gain an understanding of trends in Hispanic advertising and social media.

Discuss corporate best practices and case studies in Latino public relations.

Distinguish between different Hispanic generations for tailored messaging.

Gain insight into the difference between Hispanic and Latino.

Final Presentation

Moderator

Echeverriahas been the community and public affairs manager of the Bay Area’s leading Spanish-language television stations KDTV Univision 14 and KFSF TeleFutura 66 since November 2006. She is responsible for developing public-service campaigns and cause-related activities to inform and engage the local Bay Area Hispanic community, and producing KDTV’s weekly community affairs show, “Encuentro.”

Panelists

Acevedo has spent more than 15 years designing and implementing successful communication strategies as a consultant, executive and researcher. He has conducted research studies for corporate clients such as Pepsi, Toyota, Nissan, Miller Lite and Clorox, among others.

Guana is responsible for managing the firm’s Nuestra Voz practice, servicing Hispanic and multicultural public relations opportunities with new and existing clients. Guana’s client work is diverse, ranging from high technology clients like Microsoft, to education clients like Universal Technical Institute, to travel and entertainment clients such as International Game Technology and Sol Casinos, to community outreach campaigns for Maricopa County Air Quality Department and Expect More Arizona.