Briefing

Ana Bernad, Co-owner of Grupo Ox, Spain had a very innovative range of biosafety products for animal health, very well supported with R&D and a technical team, and after 15 years achieved a leading position in the home market Spain, as well as in some other European, and African markets.

Internationalisation, a strategy for corporate growth that entails international diversification, was one of the main pillars of Grupo Ox.

Succes story

Goal

Grupo Ox predominantly wanted to expand into the South-East Asian region, as this was a totally virgin region for them.

Role JJDB

Act as Master Distributor for the SE-Asian region through local office in Hong Kong

Act as Global Marketing Advisor for new markets in South-American and EMEA regions

Analysis and identification of the priority markets to go to in SE-Asia and South-America

Set up of distribution channels

Filing of registration dossiers in each country

Providing strategies and tactics for marketing and sales appropriate for each country