This speech presents the ten commandments of communicating educational information to school district patrons. When dealing with parents' and citizens' groups, an administrator should (1) keep no secrets, (2) be honest, (3) have a planned information program, (4) communicate with all publics, (5) respond to other groups' needs as well as his own, (6) use a variety of media and approaches, (7) speak and write in simple English, (8) listen as well as speak, (9) remember the children and keep them first, and (10) consider an information program a necessity. (RA)