“The most successful franchise organizations enable franchisees to localize their corporate marketing so that messages resonate with local customers,” said Kandi O’Connor, COO, Vya. “But fulfilling local ad requests manually, either in-house or with an agency, can be costly and time-consuming. Vya’s ad systems address the need for a more cost-effective and efficient approach.”

The simple task of resizing ads can become a significant drain on creative resources for franchise organizations. This is particularly true for growing franchise businesses. As the number of locations multiplies, so do the number of requests for localized advertising materials, approvals and advertising dollars.

Vya’s ad systems free creative resources from the tedious and time-consuming task of ad resizing while also simplifying the process of distributing print and digital ads to publishers, all of which saves time and money.

Vya will be demonstrating its new ad systems, along with its full suite of marketing resource management (MRM) solutions, at next week’s Franchise Consumer Marketing Conference (#FCMC2017), June 20-21, in Atlanta. Attendees can visit Vya’s exhibit #9 for a personal demonstration.

About Vya

Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales@vyasystems.com.

We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.