Entries in Bollore Group
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The PSA Group, the new name for the company encompassing the Peugeot, Citroen and DS brands, released its five-year “Push to Pass” strategy that will launch one new car per region, per brand, per year. This means 26 new passenger cars, eight new light commercial vehicles, and a new one-ton pickup. But what most took away from the plan was PSA Group’s intention to relaunch in the U.S. in the next decade.

Yes, the next decade.

Peugeot pulled out of the U.S. in 1991, 17 years after Citroen beat a hasty retreat, and had a corporate presence in the U.S. until 2013. It was not unusual to spot the occasional late model Peugeot running around the streets of Metro Detroit, much as Fiats and Lancias used to when Fiat’s only presence was a research lab in Farmington Hills, Michigan. Unlike Fiat, however, the PSA Group has no plans to take control of a bankrupt American automaker to support its return. (Or does it? See below.) Instead, it has laid out a three-stage program that will start with PSA Group’s entry into North America as a “mobility provider” in 2017. Which means it will run a car-sharing program in major U.S. cities.