Idea

 Hayetuj Construction Ltd is expecting to catch the attention of many clients and contracting companies based on the high quality of the offered product.
 The Factory is planning to build a strong image and market position in Nigeria.
 Hayetuj Construction Ltd aims to produce various kinds of concrete including quaking concrete and hard concrete, suitable for large or medium scale building works, road and bridge works.
 Hayetuj Construction Ltd mission is to exceed our customer’s satisfaction and to become a trusted source of high quality concrete.

Current Status

Currently the business plan has been prepared and ready to execute as soon as funds are accessible for this project.

Market

 The industrial sector plays a major role in the local economy through its huge financial investment which provides job opportunity by involving expertise and human resources.
 The amount of concrete used worldwide, ton for ton, is twice that of steel, wood, plastics, and aluminum combined. Concrete’s use in the modern world is exceeded only by that of naturally occurring water.
 The global ready-mix concrete market size was valued at USD 492.2 billion in 2015. The market is anticipated to witness immense growth over the next eight years on account of increasing construction spending for infrastructure development in emerging economies.
 Read- mix concrete is being increasingly used as a building material for residential & commercial buildings, manufacturing facilities, energy generation plants, roads and runway.
 Growing construction spending in light of urbanization, population growth and government infrastructural plans will increase market growth.

Market Segmentation
The Concrete Factory will focus on the following types of customers:
 Owners of contracting companies,
 Structural engineers and builders
 Residential building
 Commercial building
 Industrial utilities
 Traditional work sites

Problem or Opportunity

 Providing a high quality of product with fair prices
 Good Relationships with engineering customers
 An advanced batching plant with high technology
 Foresee changes in the market and it is to our clients’ benefit that we proactively introduce new technologies and stay ahead of competition.

Solution (product or service)

The decision-making will be made by the managerial team of which the investor is a part of in the planning, organising, controlling and directing.

Competitors

Since we are aiming to produce highly standardized products, using high technology. Our competitors are direct and highly experienced.
So, we choose to apply the Cost Leadership Strategy.
This Strategy will allow us to:
 Define the market floor price,
 Attract buyers who buy on the basis of low prices with high quality.

Advantages or differentiators

 Increasing sales steadily each year for the next 5 years
 Increase profit and revenue
 Have satisfied customer
 Support Community
 Being a great place to work
 Building amazing product

Money will be spent on

A technical study has been elaborated to determine the basic specification of the project and the annual costs. Project needs have been detailed from:
 Raw materials,
 Working power,
 Machines and equipment,
 Human resources (managers and workers).
 Two kinds of costs have been prepared:
 The fixed costs: salaries,
 The variable costs: these variables are divided on 3 sectors (raw material, power and maintenance).