Press Release

January 24, 2013

Over 81k Consumers Help Bridgestone in Creation of New e-Series Golf Balls

COVINGTON, GA — After conducting 200,000 live consumer ball-fittings,
Bridgestone Golf has cemented its place as the #1 ball-fitter in golf. Of those
200,000 fittings, a total of 81,161 consumers have been fit into an e-Series model
(e5, e6, or e7).
For 2013, Bridgestone Golf has tapped into that data to make the
industry's most successful distance performance series of balls even better. For
short video explanations from golf equipment expert David Feherty on how the new
e-Series balls are better, click
http://www.bridgestonegolf.com/launch/the-new-e-series.
For a slightly more technical explanation keep reading.

"Golfers may not care about the technicalities of dimple design, but they do care
about getting the right trajectory and more distance for their game." said Corey
Consuegra, Bridgestone's Golf Ball Marketing Manager. "Thanks to the best R&D
Team in the business and our unique ball fitting database, the new balls perform
better than any e-Series product we've ever released, and offer solutions to consumers
with varying trajectory needs. This is not a one size fits all game, and if you
are like me, you want every opportunity to play this game better."

All three e-Series models have experienced an aerodynamic upgrade, utilizing Bridgestone's
new 326-seamless dual dimple pattern. The new pattern features 6% larger dimples
and 2.5% more surface area coverage to help reduce drag and increase lift for unparalleled
distance performance. Below is more on each of the new e-Series balls:

The e5 is an advanced 2-piece urethane construction designed for golfers wanting
higher ball flight, more distance and greater control. A large gradational core
contributes to longer carry distances, while its tour caliber urethane cover delivers
tremendous feel into and around the greens.

The e6 is the softest multilayer golf ball on the market and in 2013 it is softer
than its predecessor. Designed to help players eliminate slices and hooks, it reduces
spin for straighter distance. A 3% softer Surlyn cover and low compression core
improve feel, while an anti-side spin inner layer helps keep the ball in the short
grass. Currently the top-selling e-Series model worldwide, the new e6 ball is available
in white, yellow and orange.

The new 2013 e5, e6 and e7
balls will feature a street price of $26.99 per dozen (MSRP $38 per dozen) and will
be available at golf specialty stores and green grass retailers nationwide beginning
February 1, 2013.

For more information on the entire Bridgestone Golf ball line and how to determine
which ball is right for your game, visit www.bridgestonegolf.com
or attend a free Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone
Golf ball-fitting schedule can be accessed at
http://www.bridgestonegolf.com/product/ball-fitting/schedule/us.
Those that cannot get out to a ball fitting can chat live with one of Bridgestone's
expert ball-fitting technicians via Bridgestone's free B-FIT service by visiting
www.bridgestonegolf.com/bfit.

# # #

Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls,
clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is
represented on a world stage by a number of internationally famed golfers including
Fred Couples,
Paula Creamer,
Matt Kuchar,
Davis Love III,
Brandt Snedeker,
Hudson Swafford,
Lee Trevino
and
Karrie Webb.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.