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6 THE INTERNET

The information superhighway is a dirt road that won’t be paved over until 2025.

—SUMNER REDSTONE, CEO OF VIACOM/BLOCKBUSTER

BACK IN THE EARLY 1990s my business partner mentioned this new thing called the Internet. My response, as I recall, was perfunctory. I probably said something like, “Oh really? That sounds interesting.” Shortly thereafter the Internet started getting media attention, and businesses began paying attention.

It wasn’t long before entrepreneurial companies saw the opportunities and started staking their claims. The Internet quickly revolutionized existing industries and gave birth to new ones.

Today, millions of players from stay-at-home parents to Fortune 500 companies are doing business online.

Internet marketing ...

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