Hello Kitty may be new to the Comic-Con scene, but she’s aiming to make a splash.

Japanese merchandising company Sanrio is making its debut at San Diego’s annual pop culture expo this year, complete with a Hello Kitty graphic novel, a fan hub and pop-up shop at Petco Park’s Comic-Con Interactive Zone, a fan-fiction contest, a booth on the convention floor, Comic-Con-exclusive collectibles and appearances by Kitty White herself.

Sanrio’s ubiquitous feline already has her own stationery, apparel, jewelry, cartoons, video games, wine and even a jet, but Viz Media’s “Hello Kitty Fashion Music Wonderland,” which will be sold during the convention at the Sanrio pop-up shop, marks the character’s first foray into comics.

The 48-page “Fashion Music Wonderland,” which takes its theme from Lewis Carroll’s classic “Alice’s Adventures in Wonderland,” includes three wordless stories by Jacob Chabot (slated for a signing at the Viz Comic-Con booth Sunday, July 21 at 1:30 p.m.), Victoria Maderna and Ian McGinty.

According to Viz, the book will take Hello Kitty on “an adventure that takes her from being a fashion designer to a rock star to an underground explorer, where she discovers a world of wonder with magic potions, tea parties and a queen who loves tarts!” (Click through the gallery above for a sneak peek at the graphic novel.)

Viz will release a second comic — “Hello Kitty, Vol. 1: Here We Go!” — this fall. The company is also launching a fan-fiction contest on its Facebook page. Beginning today, fans will be able to submit their ideas for the next graphic novel’s story. Sanrio will choose five winners, each of whom will receive a signed copy of “Fashion Music Wonderland” and other Comic-Con exclusive products.

In conjunction with the graphic novel release, a “Hello Kitty Fashion Music Wonderland” fan hub is coming to the Comic-Con Interactive Zone at Petco Park, where a band of “Lolitas” — cosplayers sporting a Victorian era- and anime-influenced trend fashionable in Japan — will host, and Kitty White will make several appearances. A pop-up shop will offer some limited-edition Japanimation-themed Hello Kitty collectibles, and a nail artist from Tokyo will treat fans to Sanrio nail art, free with a $25 purchase at the pop-up shop. Collectibles will also be sold at the “Kitty-chan Secret Space” booth on the convention floor.