Marketing Automation and Email Marketing Course

Email Marketing. Maximise sales email opportunities.

We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However, your sales aren’t unlikely to grow very much if this is all you do. You’ll get some traffic, but your conversions to customers will be the bare minimum.

The main reason website visitors don’t buy is because they need to know, like, and trust you before they will consider spending their hard-earned cash with you. What you need is a way to stay in touch with your prospective buyers and give them a chance to get to know you. The best way to do that is via email. In other words, you need to get them on your email list and build a relationship with them there.

“The Money is in the List”. It’s something you hear quite a lot when you talk to marketers, go through training courses, or just read up on marketing strategies. And there’s a good reason for that. Sending emails to a well-targeted list of leads is one of the most profitable tasks you can do in your business.

Aims

This course aims to provide a step-by-step guide to the modern world of email marketing and give you the tools to plan and create a long-term email marketing plan and strategy.

Outcomes

By the end of this course, you should be able to:

discuss the basic elements of email marketing

know what platforms are best to use for your email marketing campaigns

create a long-term email marketing plan and strategy

evaluate the success rate of an email marketing campaign and be able to improve it through advanced email marketing strategies.

Content

Module 1: The marketing automation framework

Why marketing automation

The Marketing Automation Framework

Module 2: Marketing automation design

How to design an automation process that saves time and uncovers opportunities