At the Connected Cause, we’re always interested in emerging and evolving practices around connecting communication channels with CRM systems. We’re particularly intrigued about connecting social media interaction – we see evidence that it’s the future for nonprofits and for-profits alike. So, when we heard recent news that corporate CRM giants Salesforce and Oracle have made major acquisitions to close the loop between online customer communications and CRM, we took notice.

Nonprofit CRM (Constituent Relationship Management) starts with, well, your constituents. So who are these folks? In the commercial sector, it’s pretty clearly a company’s customers. For us in the nonprofit sector it’s a bit more complex and, I’d say, a bit richer.