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Thanks for visiting our site. I've spent a good part of my academic career studying personal financial behavior. In the course of these studies, I realized two things. First, economics' approach to financial planning is very different from the conventional approach: it generates quite different and much more sensible advice. Second, economists have an obligation to use their tools and science to help people make proper life-cycle financial decisions.

I've spent over a decade with colleagues in my company developing economics-based personal financial planning software. Thousands of individuals and a growing number of financial planners, with no economics background, have found our integrated, comprehensive program easy to use and understand.

When it comes to personal finance, economics and our software care about one thing—your living standard. All questions in personal finance boil down to your living standard.

Please see our press to check out the enormous media interest we've received. Click case studies to see examples of what ESPlanner can do for you.

We are available using our contact form to help you with any questions or problems. And we aren't going to try to sell you any financial products! Our focus is solely on providing sound advice.

Your support has been very responsive and just plain excellent. Please let the other persons at ESPlanner know how happy I am with the support provided.