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New Market Report Now Available: Bleach in Singapore

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWIRE) -- 05/29/2014 -- Bleach value sales continued to increase in 2013 despite the fact some consumers moved away from the strong smelling cleaning agent. With the availability of cheaper private label brands, consumers continue to purchase bleach to clean their homes and clothes.

Competitive Landscape

Private label brands gained value share within bleach during the review period and again in 2013. Brands such as FairPrice and Budget are less than half the price of popular brands such as Kao.

Industry Prospects

Bleach value sales are expected to increase slightly in constant 2013 price terms over the forecast period. Older consumers will continue to use bleach, which is more affordable and kills germs and bacteria. Due to their lower unit price, private label brands remain attractive and will continue to gain sales share over the forecast period.

- What is the market size of Bleach in Singapore?
- What are the major brands in Singapore?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Singapore?

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