McDonald's Plans to Open
Two Hotels in Switzerland

By

Margaret Studer and

Jennifer Ordonez Staff Reporters of The Wall Street Journal

Updated Nov. 17, 2000 2:23 a.m. ET

ZURICH -- The room prices at the four-star hotel will be listed on electronic signs strangely reminiscent of McDonald's menu boards. The color scheme will be a softer version of the fast-food chain's famous red and yellow. And guests will spend their nights on a 'Big Mac' bed.

After decades of serving up Happy Meals around the globe, McDonald's Corp. is cooking up something new: the Golden Arch Hotels. In March, the company will open two hotels in Switzerland, aimed at business travelers during the week and families on the...