BESTSELLING AUTHOR OF WESTERN HISTORICAL ROMANCE!
Caroline Clemmons writes historical and contemporary genre fiction. Historical romances, contemporary romantic suspense, mysteries, and paranormals are among her current works. Learn more about her at www.carolineclemmons.com

Friday, August 09, 2013

HOW TO GET GOOD REVIEWS ON AMAZON

How To Get Good Reviews From Amazon

By

Theo Rogers

BLURB:

How To Get Good
Reviews On Amazon is a simple, no-nonsense guide that teaches exactly what
it says it does. Based on both psychological science and thousands of hours of
conversation with some of Amazon’s top reviewers, it takes you behind the
scenes into the reviewing subculture that has grown up on Amazon’s website. It
gives you a deep, insider’s knowledge of how the top reviewers think and
operate. It not only shows you what
to do: it takes you inside the reviewers’ heads so that you can see for
yourself both how these techniques
work and why they’re so effective.

Lessons include:

·A simple, four-part formula for
writing emails that get your work reviewed.

·Three things never to say when communicating with
reviewers!

·How to pick reviewers who are
more likely to give you a good review.

·How to reduce the chance that a
reviewer you contact will post a bad review – even if it turns out they don’t like your work!

·How people get caught out when
receiving reviews from friends and family.

This book teaches an honest, straightforward approach that
works. It works because it’s not based gimmicks or tricks but on a real
understanding of how Amazon reviewers operate: most of all on what they expect
from authors and other sellers. If you want to know how to talk to Amazon
reviewers in a way that will make them respect you as a professional and see
you as the kind of seller they actually want
to help, this is the book for you.

Excerpt

One of
the most fundamental ideas in this booklet is that there’s a definite reviewing
subculture that has grown up on Amazon’s website. Like any culture, it has its
own particular values and mores: its own ideas about what’s right and what’s
wrong. When we come to the issue of shill reviews, we collide headlong with the
values of the reviewing culture. As you might expect, most reviewers see shills
– and the sellers who use them – as very, very wrong.

Because
this section is all about values, I think it’s important to stress that I’m
writing here as your guide to Amazon’s reviewing subculture. I’m not writing as
a missionary on its behalf.

Simply put, I believe that your journey through the
Amazon Jungle will be smoother, easier, and more successful if along the way
you’re respectful of the values of the natives who dwell there. For that
reason, I’m going to lay out for you some of the more commonly held tenants:
the basic beliefs that most of the natives would hold to. It’s not for me to
tell you whether you should embrace these values to the core of your being and
make them your own. I’m just telling you that as a matter of pure pragmatism,
you are going to make trouble for yourself if you ignore them.

AUTHOR
INFORMATION:

Theo Rogers combines years of coalface experience on Amazon's website
with formal training and qualifications in a range of business and social
science disciplines. He's spent literally thousands of hours talking with
Amazon reviewers, getting inside their heads, and learning what makes them
tick. He's spent almost as many hours observing the carnage that so often takes
place on Amazon's forums. In the process he's developed a deep insider's
knowledge of the reviewing subculture that's grown up on Amazon's website.

He's also seen a lot of authors and other would-be sellers make the same
mistakes in their dealings with that subculture - over and over again.

As a result of his experiences, Theo
has come to believe that yes, there is a simple formula that works: a way of
dealing with reviewers that's honest, powerful, and extremely effective at
winning reviewers over, getting them on your side, and making them actually want
to help you.