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Brooke Moreland launched her company, Fashism.com, one year ago. As a first-time entrepreneur, she had no idea what to expect.

For a good portion of the year, she straddled two jobs, being a full-time reality tv show editor by day and a fashion entrepreneur by night.

Leaving a paycheck for a personal endeavor is terrifying, risky, and unpredictable. But it can be incredibly rewarding if your idea pans out.

Fashism is an online community and iPhone app that provides real-time fashion and style advice to anyone, anytime, anywhere. Users upload snapshots and the community votes, answers questions and offers constructive comments.

Brooke Moreland shares how Fashism has grown to 40,000 users since it's inception in 2008, how she devised the idea and created a website with no technical background, and discloses how her startup gained traction. She reflects on her first year as an entrepreneur, and shares what she would have done differently.