TORONTO--(August 27, 2009) - What began as a surprise announcement at SIGGRAPH 2009 has quickly become an industry-wide movement to ensure the adoption of stereoscopic 3D (S-3D) gaming in consumer homes around the world.

"When I saw 'Need for Speed SHIFT' in stereoscopic 3D at SIGGRAPH, I was impressed. The audience was blown away by how well 'SHIFT's' immersive cockpit was represented by the 3D tech, and we see a great future for S-3D in games. We need an industry-wide standard for S-3D gaming, and S3DGA has the drive and experience to push this forward. All developers and manufacturers should participate," said Habib Zargarpour, Senior Art Director for Electronic Arts Inc. (NASDAQ: ERTS).

As a Senior Art Director for "Need for Speed," Habib Zargarpour's game development credits also include "Need for Speed: Most Wanted," "James Bond 007: Everything or Nothing," and "Need for Speed Underground." His diverse film background includes work with IMAX 3D, and a whole range of visual effects work for projects such as "Star Wars: Phantom Menace," "The Perfect Storm," "Twister," "Star Trek: First Contact," "The Mask," and several more memorable films.