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From Unlocking the Secrets of Successful Women: “Everybody builds a dream in their lifetime. You’re either going to build your dream, or somebody else’s. So build your own” – Christopher LaBrec I spent a year interviewing and getting to know … Continue reading →

One of our success stories, Diane Keyes, shares her best keys to success. We are thrilled to have her as a guest blogger today – LAUNCH DAY!

Today’s Key to SuccessBy Diane Keyes – Award-Winning Author

In the new millennium, hard work is no longer the guarantee of success it was in the 20th century. Why? Today most business relies on the effective exchange of information—not physical effort. And the single most important factor in the delivery of information is trust. People do business with those they like and trust. After all, if you can’t trust the source of information to tell you honestly what you need to know, what good is the information?

Today the key to success is relationship. How do you build relationships? The word “networking” instills fear and loathing in the hearts of many entrepreneurs because it conjures up evenings spent in activities no more meaningful than a game of musical chairs, where the last person standing without a business connection is out—out of luck, out of opportunity, and out of business. However, real networking is about something much different. The people who like networking and make it work for them and their business are not hooking up for an evening, they are on their way to forming lasting relationships, authentic friendships.

As a stager, I see realtors come and go, those who are only interested in the listing they can sign today, as well as those whose loyalty and excellence ensures their clients will return every time they move to a new home. One of the realtors who has used my staging service consistently for over twenty years called to say, “Diane, today is a red-letter day. This makes the fourth time I have sold this house in twenty-five years. You and I have created such a good relationship with the sellers each time the house has come up for sale every owner has chosen us.”

What are our secrets to creating long-lasting relationships?

Become a great listener. Nothing is more crucial than understanding your clients and their needs. Your ability to actively listen and reflect your client’s interests and desires will become your most important key to success. Google “active listening” for more information.

Always put the customer’s needs ahead of your desire for profit. Once clients know you have their interests at heart—their trust in you will help them weather any business storms that may come along.

Keep every promise you make.If you create honest expectations and consistently deliver, your clients will have every reason to remain loyal to you AND recommend you to others which is the KEY to great success.