Elon Musk says Tesla will make some changes suggested in advertisement

By Claudia Assis

AFP/Getty Images

After a couple from Long Island took out a full-page ad in a Palo Alto weekly newspaper to propose changes in Tesla Motors Inc. cars, CEO Elon Musk said Monday that some of the suggestions will be implemented.

In the Friday ad, titled “open letter to Elon Musk, automotive visionary” and signed “two VERY highly satisfied Tesla owners from Southold, N.Y.,” the couple made suggestions from safety tips to more mundane changes.

They called for blind-spot monitors, a larger touch-screen spot to answer cellphone calls, and bringing the cup holder forward, among others. The ad was published in the Palo Alto Weekly.

They also urged Tesla to take on ads. “People are fascinated by my Tesla, and my wife’s Tesla,” they said “Promotion … could only have a positive effect, creating many additional enthusiastic Tesla owners.”

Tesla did not immediately respond to a request for comment about which changes would be implemented, or when. (UPDATE: Late Monday evening, Simon Sproule, Tesla’s vice president of communications, said he would have “nothing more to add” to Musk’s tweet, and that Tesla was “lucky to have such passionate customers.”)

Story Conversation

About Energy Ticker

Energy Ticker is MarketWatch’s blog about the energy industry and investing in energy companies. It’s meant to serve as a guide for investors looking for the newest, most important and market moving news and information on the industry. Hosted by lead writer and veteran reporter Claudia Assis, Energy Ticker hopes to be the essential guide for those interested in the global business of powering our planet.