Traktor are not webdesigners... rather, a group of six Swedish filmakers who create some of the best commercial TV, advertising ads and music videos around. Their work even led Adweek to state, "their ads are... hypnotic". So, when they went to IOWA Interactive to design their site, they wanted the work to really speak for the company, rather than their site, so they developed an advanced, yet minimalist approach to the concept of a "Flash" site. Visually conservative and almost deceptively clean, you'll find yourself drawn to the work... probably a lot of which you've already seen on TV.