"4 steps to make your organic listings more effective"

4 steps to make your organic listings more effective Jason Decker on December 30, 2016 at 1:08 pm Categories: All Things SEO Column , Channel: SEO , SEO - Search Engine Optimization , SEO: General You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat tactics that are oh so tempting , I suggest you take a step back and look at the basics of your organic SERP listing. An area that often gets overlooked by digital marketers is engagement and the click-through rate (CTR) associated with their organic listings. No matter how much you improve your ranking, if your listing itself is not compelli...