Some insightful revelations from the “burgeoning businesswoman,” as Bartiromo referred to her:

“I love makeup”

And who could forget:

“The party girl image has never really been who I truly am … my focus has always been business.”

Though the image of Kardashian on CNBC may seem funny, the amount of popular interest her name can bring a company is no laughing matter. As Bartiromo noted to Boldface CEO Nicole Ostoya, her company only really made it onto the illustrious network thanks to Kim. Bartiromo asked: “What has Kim meant to your company aside from enabling it to be mentioned here on the show and on CNBC?”