“I’m excited to represent the Jockey brand and to work with such an innovative company,” Tebow said in the press release. “I’ve long been a fan and consumer of Jockey, and think they make a quality product with a great fit. I’m looking forward to a great relationship with such a respectable company.”

Tebow, the former Florida Gators quarterback now with the Denver Broncos, already had deals with Nike and EA Sports.