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V Australia becomes the official airline to the Australian Open

Tuesday 5 January 2010 Australian Open organisers are proud to announce the signing of a new sponsorship deal with V Australia, the international airline of Virgin Blue Airlines Group.

Commencing today, V Australia will be known as the official airline of the Australian Open and the Brisbane International.

The new partnership will see all Tennis Australia staff travel with V Australia internationally and Virgin Blue domestically.

“We are excited to have V Australia as a new partner for the Australian Open and Brisbane International,” Tennis Australia’s CEO Steve Wood said today.

“V Australia is a vibrant new brand and a natural fit for the Australian Open and the Australian Open Series event in Brisbane.”

“Their sponsorship will inject a new dynamic to the game of tennis and I look forward to working closely with V Australia in the future,” Steve Wood said.

Scott Swift, Executive General Manager, V Australia, said, “V Australia is thrilled to be involved with Tennis Australia as their official airline and to be associated with one of the world’s most prestigious sporting events – the Australian Open.”

“The game of tennis was once known as the ‘Game of Kings’ but is now a game enjoyed by all from the elite professional tournaments to backyard rallies. In the same way tennis appeals to a large cross-section of the community, so to does V Australia which offers a suite of travel options from premium top-end Business to spacious Premium Economy and Economy travel,” Scott Swift finished.

Australian Open 2010, presented by Kia Motors in association with ANZ, Jacob’s Creek and Rolex, will take place at Melbourne Park from January 18 to 31.