If you are a small business, have you considered the advantages of gift card programs for small
business? Gift cards are a great way to increase your branding by promoting
your name on a larger scale. They also increase your visibility to the receiver
of the cards, as well as the customers who purchased them. You can make gift
cards for small businesses for any amount you think customers would want to do,
or create them in an unnamed amount and let the customer define it.

Here are some other benefits you can derive from using gift cards as a small
business:

1.Research
shows that small businesses that use gift cards make more money. In a recent
study, nearly two-thirds of those using gift cards spent more than $20 more
than the value of the gift card, which means you are increasing your revenue by
offering them.

2.It
offers a way to distribute your name and your brand and have greater reach. By
putting your logo or other identifying information on your card, others will
see this and it will increase the likelihood of new purchases or inquiries into
your business.

3.It
is easy to do. Simply go to a local bank or look into gift card programs for
small business, like the ones offered by merchant service providers, to get
started.

4.Gift
cards for small businesses are secure. Gift cards are as secure as cash and are
not transferred to a registered credit or debit card, so the chances of theft
are small.

5.People
would rather receive a gift card than a standard gift, because they can pick
out what they want. This gives both the gift giver and the recipient more
choice in what they do with the card. The purchaser can determine how much to
put on the card and the recipient can choose how to use it.

6.It
is good "public relations." Gift
cards for small businesses are seen as a positive by most people, even though
the stores rarely give a discount on them. So stores who offer them are
regarded in a positive way. They are attractive and convenient to use, and some
can even be refilled for additional uses. It offers the recipient a way to have
more choice in what they want to buy, and it is like a free shopping trip to
their favorite stores.