We have all heard about it: digitalisation. Everything goes digital, and customer behaviour is transforming too. It is a fact that changing customer behaviour has made an enormous impact on digital experiences, but how did this come to pass?

A CMS is supposed to help supercharge your creativity, not stifle it. Ensuring your content gets seen by as many of the right people as possible, a good content management system will also support new ideas and approaches. At its best, a CMS is a catalyst for innovation.