Insights & Updates: The NPG Blog

Increase Your SaaS Customer Retention Rate With These 4 Emails

Customer retention is critical to any SaaS company, especially one that is just starting out. As the SaaS industry continues to grow, the question of how to reduce churn (i.e. the rate at which customers cancel their recurring subscriptions) has come to the forefront of many people’s minds. After all, the...

3 Ways Speed Affects Your Online Marketing Strategy

When you start to explore the intricacies of online marketing , one word will keep popping up: speed . From page load speed to the speed in which you follow up with your leads, this single word may just be the single biggest indicator for your marketing success.
The bottom line: Speed equals results with...

iOS 9 Is Enabling Ad Blocking On Mobile Devices. So What?

Last week, Apple released an update to its popular iOS operating system. With the update came new features and improvements for devices that use iOS, as well as a controversial new tool that has online publishers in a serious tizzy.
In iOS 9, Apple is allowing third-party apps to block ads that appear while...

Defining Your Startup's Minimum Viable Product: Part 2

Yesterday, we talked about the basic first steps of defining your startup’s minimum viable product . Now let’s dig in a little deeper and get into the finer details of your website as your MVP.
So you have a great idea . You know how to produce the product or provide the service. Now how do you...

Defining Your Startup's Minimum Viable Product: Part 1

What do Frank Robinson, Steve Blank , and Eric Ries have to do with your business?
It's time to define your MVP, baby!
Seriously, though, it is time to define your startup ’s minimum viable product (MVP). Coined by Robinson and popularized by Blank and Ries, MVP is the...

6 Essential Components To A Successful SaaS Development Project

Software as a service (SaaS) is hardly new. Many businesses have used SaaS platforms to create viable, service-oriented enterprises that deliver consistent quality and value to their clients. Unfortunately, a great many more businesses have tried and failed due to any one of a myriad of possible mistakes.
In...