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Geometry

- If you weren't paying attention,…you may have blanked and missed…Pentagram and Michael Beirut's…recent update of MasterCard.…I'm a tremendous fan of what probably…looks on the outside like a no brainer,…but I can assure you it was brilliantly…conceived and executed.…MasterCard has been lugging around…the red and yellow merging circles…since its inception in the 60s,…but the latest version had it spending…a decade or so with a graphic set…of red and yellow stripes linking the two.…

By reverting back to a pure transparent overlap,…the Pentagram team effectively removed…about the only stripes put out…of commission this year.…And they also simplified the mark…by removing the cumbersome type…and returning to the clarity of the past pure geometry.…More on MasterCard later,…but it highlights another salvo…in the return to simple geometry to our design.…Feel free to read this as compounding…of geometric components in more ways…than this report could cover.…

As identity designers, the mantra…of simplify, simplify, simplify…

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Author

Released

6/19/2017

As a designer, your clients rely on your expertise to create eye-catching, elegant designs that accurately represent their products or services. By connecting with the latest logo trends, you can design smarter and make more informed artistic choices. In this course, join Bill Gardner as he shares which directions the logo design industry is going, and provides you with the resources and guidance you need to craft solutions that will be as relevant as those created by the most seasoned professional.

Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.