Tag Archives: power of persistent marketing

It’s getting harder to avoid Jeff Bezos. I had sworn off buying books, joining Prime, or anything else from Amazon when the pop-eyed titan clashed with Hatchette book publishers. In 2014 The New York Times reported “(Amazon) controls nearly half the book trade, an unprecedented level for one retailer. And the dispute showed it is not afraid to use its power to discourage sales.”

The desire to own the universe has expanded since then to some of my favorites. Amazon is now the force behind the Washington Post, Audible, Goodreads, Whole Foods, Airbandb, and Uber. And “The Marvelous Mrs. Maisel” is only available on Prime Video. I may not be able to hold out much longer from the persuasion of persistent marketing.

Yes, Virginia, I did finally give in and subscribe to Amazon Prime – bingeing on Mrs. Maisel and Jack Ryan. I christened my Whole Foods account today with a sweep of my App, buying many of the tempting (but not needed) Prime Savings items. I laughed at John Kelly’s article in the Washington Post with his stack of unread New Yorkers (he knows me well), and I dowloaded more books on Audible. I’ve read and enjoyed most of the Goodreads Choice Awards including Moyes’ Still Me and Hannah’s The Great Alone, but I still wonder why most of the prestigious book award winners were not included. Where were?

Pulitzer Prize winner Less by Greer

Pen/Faulkner Award winner Improvement by Joan Silber

National Book Foundation Award The Friend by Sigrid Nunez

Man Booker Prize Winner Milkman by Anna Burns

On a quick search, I found I could, if I wanted to, order wine from Amazon, as well as my favorite Illy coffee, products from Trader Joe’s, and live goldfish – but no puppies…yet.