ThriveLaw Blog

Email is not dead like some marketing prognosticators periodically have declared. You know that because we all get them, often as email solicitations. Some of them we welcome; some we do not. Yet, as recent statistics show, we know that email marketing is still a very important marketing strategy. That’s because, according to Pew Research, […]

In part one of this two-part blog post, I identified the primary reason why most law firms fail in their marketing efforts and, perhaps, even fail permanently. It’s because many don’t know how to run their law firms as a business. In that post, I showed small law firm owners why many of them aren’t skilled in running […]

One of the most common mistakes many businesses make is equating just any web traffic with website marketing success. This is as true of law firms as it is other enterprises. While having content that attracts a large number of visitors is great, the goal of most law firms isn’t to get just whatever traffic they can. […]

There are several social media networks where lawyers at smaller firms can connect with other legal professionals and prospective clients to conduct business development activities. Some of these networks are specialized or “niche”; they are created primarily or exclusively for particular groups like attorneys. One such network is Avvo and, while the general public can sign […]

Something I’m seeing constantly in small law firms who want to hire me to write their content is really troubling me. I’m watching very smart lawyers fail in their legal practices and remain in a perpetual state of struggle as they do. They are doing the one thing that’s fatal to all small businesses—failing to operate […]

In most law firms where practice groups offer business clients legal services, whom you’ll be dealing with the legal services buying process depends on the size of the target organization. In a small business, you’ll probably deal with one or two principals while in larger firms, you may deal with several members of the c-suite or […]

Often, smaller law firms struggle with attracting more billable work and they may think just doing more legal marketing as a business development activity solves the problem. In fact, many are convinced that legal marketing and business development are one function at law firms and anyone who does legal marketing can and should do […]

To attract your ideal legal clients or referrals and increase revenue, your law practice potential client need to see it as a trustworthy industry leader that is an expert at solving legal challenges. This is particularly challenging for smaller B2B law firms who may not have as much marketing reach as larger ones. However, larger ones […]

Today, it’s no longer enough to be a boutique B2B law firm full of smart, experienced lawyers to get hired. That’s the premise from which most prospective clients operate today—that a firm’s lawyers had better be brilliant even to be considered for their work. In fact, you’ve learned from the seismic shifts in the legal culture […]

Why is DIY legal content marketing a dead end for lawyers? Like every other business, small B2B law firms have finite resources. And, often, to reduce or eliminate marketing spend, attorneys attempt to execute content marketing campaigns themselves. But, this is a dead end for attorneys and here are five valid reasons why. 1) Most […]