Heat Map

Intent Diagnostics

Understand what is driving or holding back purchase intent via verbatims analyses of likes and dislikes.

Intender Profile

See the demographics and category purchasing behavior of respondents who are most likely to buy your concepts.

success story

How a Leading Beverage Company Optimized its Limited Time Offerings (LTOs).

After years of unsuccessfully launching LTOs, a leading beverage company wanted to figure out how to do it right. Lured by the appeal of enticing customers to come through its doors with sporadic offers, the company wanted to optimize its products. MarketLens In-Depth Concept Testing evaluated multiple LTO options and provided robust feedback on consumers reactions to them. Heat maps, intender profiles, verbatim analysis, and attribute ratings enabled the company to figure out how they needed to change their LTOs to make them successful. By adapting to customer feedback, the company effectively kept its brand in the forefront of consumers’ minds when the LTOs were launched.

What our Clients Say

Lisa E.

(Innovation Director, Beverage Industry)

MarketLens In-Depth Concept Testing was fast, flexible, and thorough. It was the best option for us to optimize our ideas given our timeframe and budget.

Michael S.

(Market Researcher, Healthcare Company)

Management was really happy with the results. MarketLens Creative Testing was a great success for us. We quickly received valuable feedback about how well consumers liked or didn’t like our storyboards.

Amanda L.

(Market Researcher, Restaurant Industry)

MarketLens really understands what we are trying to accomplish. I tell them what we need to learn, and they design a solid approach through MarketLens Additional Testing.

Mark T.

(Founder, CPG Company)

MarketLens Package Testing really went above and beyond. We learned what works well and what doesn’t work well for us in our new package designs.

Lisa E.

(Innovation Director, Beverage Industry)

MarketLens In-Depth Concept Testing was fast, flexible, and thorough. It was the best option for us to optimize our ideas given our timeframe and budget.

Tina R.

(Marketing Innovation Director, CPG Industry)

I am in love with the results MarketLens Rapid Concept Testing provided. They were fast and comprehensive – at a good price too. It was just what we needed to screen our ideas.

John B.

(President, Marketing Agency)

I couldn’t have asked for a better strategic partner. MarketLens Segmentation provided us with valuable insights that guide our marketing efforts for our new product.

Frequently Asked Questionsabout In-Depth Concept Testing

We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.

MarketLens In-Depth Concept Testing gives you pivotal direction on how to reshape and refine your concepts, so they can reach their full potential.

We recommend a sample size of 200 per concept, but we adjust to fit your needs.

We recommend a small number of concepts. Each respondent usually evaluates 1 concept, so we adjust the total base size accordingly.

Your concepts can be evaluated in any format – picture, text, or video.

Yes. We recommend testing the concept unpriced first, then testing it priced later in the questionnaire. This enables you to ask a series of price-expectation questions.

Yes. We have professional moderators that can help you optimize your creative qualitatively through in-depth interviews and focus groups.