Karina Lax is a freelance fashion, music and editorial photographer and part owner of Richmond Pictures. Her new brand identity, designed by Manchester-based creative partnership Teacake which includes a new logo, stationery set and website, utilises a simple but elegant KL monogram against both a vivid and dark grey colour palette conveying a creative yet professional personality and approach.

Claxton Projects is the website of publisher Tom Claxton and is an archive and review of contemporary and vintage photography books. He approached UK based independent design agency Berg, now Freytag Anderson, to develop a new visual identity, website and stationary.

Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Since its founding in 1982 it has grown internationally, and now has offices in both London and New York and commissions photo, motion and CGI work for a global client base. Their new visual identity, designed by creative agency Bunch, utilises negative space in the creation of a colourful PB monogram and is bold and confident in its consistent application and relationship with photography. This post was originally published June 2011, and was update October 2017 with more images.

Founder & Editor Richard Baird Richard is a British freelance designer and writer who specialises in brand identities and packaging. He's written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resources LogoArchive & Design Survival.