H&M’s New Beauty Line Is AWESOME

With its expansive offering in clothing, home, and killer designer collaborations, it’s hard to imagine that fast-fashion retailer H&M could add another product category to its plate. Well, think again: Later this month, H&M is set to launch a monster 700-piece collection… composed of makeup, fragrance, hair, and body care products. In keeping with its democratically priced clothing, you’ll be able pick up items from the line for an accessible price. Vogue spoke with H&M Beauty’s concept designer, Sara Wallander, who explained, “We think of it as ‘fashion for the face’—it’s a fun part of shaping your look,” and went on to say that the line was created to reach the company’s diverse and global fan base. Enter 20 different foundation shades, primers, loose powders, brushes, and an extensive range of nail polish shades, lip colours, and eye shadows that will take you from fashion week to Halloween. Colour us excited! [Vogue]

Attention, all skincare fanatics! Murad is hosting a Family & Friends Event on its website now through September 16! The sale features 20% off and FREE shipping on all orders. Time to stock up on SPF, eye creams, serums, and more. [Murad]

New season, new ’do? Hair guru Zachary Morad sat down with Makeup.com to discuss his thoughts on the hairstyle that is quietly stealing the lob’s thunder: the shag. We’ve seen Demi Lovato and Taylor Swift with shorter, choppier cuts, and according to Morad, their shaggy yet blunt layers deliver texture and edginess that are super refreshing. [Makeup.com]

What do men really notice on a first date? With so many options for women (heels, no heels; makeup, no makeup; skirt, trousers, dresses; etc.), we can’t help but stress about looking our best. Which makes us wonder—what really matters to someone of the opposite sex? Huffington Post broke it down for us, and it turns out what guys think about your first date look is pretty interesting. Of the men interviewed, 45% prefer your hair down, 67% care if you have nice nails, and only 21% want you to wear lipstick—57% don’t care what is on your lips at all. Now that we have this intel, maybe we can do a little less? [Huffington Post]

Contouring incorrectly, while unfortunate, can easily be fixed. Committing a makeup sin that messes with your number one beauty asset—your skin—is a whole other story. SheFinds broke down the 10 makeup mistakes that are ruining your skin, and you’re going to want to take notes. Most importantly, relying on BB or CC creams for sun protection is not acceptable. You need to use a separate sunscreen to fully protect! Other offenders include not cleansing your face properly, not cleaning your makeup brushes often enough, and not giving your skin a break from makeup. Review the whole list, and make sure your best asset is protected. [SheFinds]

Drying your hair in the morning is everyone’s least favourite thing (behind making the bed). Enter Colour Wow’s Speed-Dry Blow-Dry Spray ($15). Originally created to cut down on heat applied to colour-treated hair (so highlights could last longer), this miracle product was tested on untouched strands as well, and the claim sticks—it’s a time-saving game changer. After your shower, towel-dry your hair as usual. Lift and tousle your roots while spraying the product all over. (You can even apply other products on top of that.) Dry like normal, and three minutes later, all done. Really! [PureWow]