How did you approach the monumental task of creating the premiere edition of Timeless Treasures Football?"Ask any serious collector and they'll tell you that 'Timeless Treasures' is one of the most beloved high-end set names of all time, bar none. But it's never before been done in football. So this product signifies a history-making opportunity - both for us internally in terms of being able to create from the ground up the first Timeless Treasures Football release, but also for collectors in terms of the opportunity to collect it. And trust me, they will want to collect it."

What are some of your favorite aspects of this unique set?"That's a really tough question because there's a lot of wow-worthy stuff packed into these tins, which themselves are collectible with four different versions. We've really gone above and beyond in attempting to tie historically significant game-worn memorabilia with the years in which it was worn for the MVP Materials, Rookie Year Materials and Game Day Souvenirs inserts. The autograph and cut-autograph checklists are second to none and our special tribute to the legendary Jim Thorpe is spot on in Timeless Treasures. I could go on and on, but those are among my favorite things. I hope collectors feel the same way."