While many vendors focus on the economies of operation in the cloud, they often gloss over the very real cost of getting on the cloud in the first place. Broadscale movement of production apps into AWS can involve hundreds if not thousands of hours of work. For AWS to fully realize its potential, automation tools to perform the movement of these workloads is essential. In this interview, Ofir discusses the long term implications of some of the AWS re:Invent 2014 announcements that shows AWS clearly targeting the enterprise with Greg Ness of CloudVelox.