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THE MEDIA NOV_2018 - TMOL

HOLOGRAMS
The most recent entrant into the South African market is LED
fan-based holograms. These were invented by Kino-mo, an awardwinning
British company that develops hi-tech visual solutions.
It originated from a start-up that was backed by investors Mark
Cuban and Sir Richard Branson.
“LED fans allow for small or large format displays and for many
types of applications. Point of sale, or wall mounted, this is the
technology that has got the industry excited again about the
prospect of hologram advertising,” notes Muller. The Media Factory
is a leading supplier of LED fan-based advertising in the country, as
the brand is a sub-partner with Kin-mo.
A growing uptake in South Africa
While holographic advertising is more prevalent in international
markets, there has been a steady uptake locally, with expectations
that it will boom in the near future.
Shaun Segers, managing director at Midnight Monkey (a design
agency that offers holographic advertising solutions), says, “The
South African market is finally starting to accept the technology as
a go-to when planning their marketing campaigns. We have seen a
dramatic rise in requests for both point of sale as well as expos for
our hologram technologies.” He believes the costs associated with
this type of advertising are “quite cheap when compared to more
traditional OOH mediums”.
Alasdair Muller
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