Marketing and the Evolution of TV

Erich Joachimsthaler, author of Brand Leadership, once quipped that every 10 years or so someone predicts the end of television, but it keeps on playing. His observation is prescient. Television is in the midst of an enormous evolution where consumers can watch programming on any internet-connected device with a screen.
According to a Harvard Business Review Analytic Services survey and interviews with marketing experts, this evolution of TV will continue to march forward and offer marketers promising new opportunities to reach their audiences.