However, by walking around London over the past weeks, I identified a few other companies that made themselves remarked in front of the fans. Maybe the best initiative I noticed was Samsung’s.

Samsung had a small Fan Zone near St. Paul’s Cathedral with a big screen where fans could watch the events. The area included some tennis tables which were quite successful among the fans.

I consider that by doing these, the company used one of its products to share the beautiful story of these events, allowing everyone passing by the area to be a part of this wonderful celebration of sport.

Here are some other images I captured during the Summer of Athletics in London.