A secretive cabal of some of the world’s most influential people known as the Bilderberg group will be meeting from June 9 to the 12th in St. Moritz, Switzerland — but this year, more attention than usual is being afforded to the gathering in the world press.

The shadowy organization — made up of about 120 central bankers, top CEOs, academics, European royalty, big bankers, high-ranking politicians and even representatives of the establishment media — has been getting together once a year since the mid-1950s. The group of “leading citizens,” as attendees are described on the group’s purported official website, gets its name from the Bilderberg Hotel in Holland where the first meeting was held in 1954.

Until recently, almost the entire international media establishment maintained an apparent information blackout of the yearly gatherings. Despite the fact that representatives of some of the world’s largest news outlets are always present at the conference, the vast majority of event coverage has generally come from the alternativepress.

The rise of the Internet and widespread media choice, however, appear to have had a major effect. This year, the Bilderberg conference is attracting far more scrutiny than past gatherings — in line with a steady trend over the last few years of increasing awareness surrounding the affair.