It turns out that Wal-Mart is running targeted banner campaigns on The Pirate Bay to promote their DVDs. They hereby contribute to the estimated $75,000 in ad revenues the Pirate Bay generates every month.

According to Variety, Wal-Mart placed targeted ads for DVDs of “The Sopranos”, “Smallville”, “Desperate Housewives” and the movie “Office Space” and other DVDs. The ads appeared on pages that linked to corresponding torrents.

Last year there was some controversy surrounding an Australia Bank that accidentally advertised on The Pirate Bay. The Bank first denied it had advertised on world’s largest BitTorrent tracker, but later admitted the “mistake”.

Another big sponsor of TPB is broadband provider Verizon. They advertise their “high speed connections” to the bandwidth craving pirates. It’s all about targeted advertising.