Search Advertising 101 in 2009 [Podcast]

Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this podcast, recorded during an SES San Jose 2009 session, that is geared toward beginners, with details on programs from major providers and advice on how to succeed.

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Featured White Papers

Google My Business Listings DemystifiedTo help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.