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Never underestimate the importance of Vision… and, even more so, how to effectively communicate it. The greatest, most dynamic companies that I have seen tend to be those who have a clear vision that is easily articulated and shared by everyone – akin to a mantra or mythos for the organisation. Heck, I’ll go as far as to say that even the Bible considers having a Vision vital to the survival of a team: “Where there is no vision, the people perish” (Proverbs 29:18).

Repeat yourself. To rally people around your vision, you need to remind them of your message and reinforce what you are trying to achieve. Don’t worry about sounding like a broken record. In fact, I will go on as far as to say that – even though it sounds like “old news” to you – someone, somewhere may need to hear it yet again to spur them on.

Make it two-way. Don’t pick up a megaphone. Be sure to create dialogue around your message so that people hear it and understand it. Not only that, as I mentioned earlier, an easily articulated vision that people are engaged with eventually becomes a mantra or mythos that everyone participates in and owns collectively.

Put out calls to action. Don’t just tell people what you imagine for the future, ask for their help in making it a reality. Be specific about what you want people to do and why. This is, to me, one of the most important steps that leaders often forget. Many people listen to a vision-casting speech and end up enamoured by the charisma of the leader – but often walk away wondering just what in the world are they supposed to do to pitch in.