Spotify launches a redesigned mobile app for its free users that lets them listen on-demand to any song on one of 15 personalized discovery playlists

Music is the great connector. It unites us across markets, ages, backgrounds, languages, preferences, political leanings and income levels. At Spotify, we believe in music for everyone—and today, we are one step closer to making that a reality as we unveil a new, improved, and more personalized way to discover music and listen to what you love on Spotify, for free.

The new ad-supported Spotify is a natural next step as Spotify continues to innovate and evolve for the needs of our users, and will be rolling out globally to all users of Spotify on iOS and Android. With a new design on mobile, Free on Spotify includes a number of new features to make the listening experience more tailored to what you need to hear, now.

“Our customers always tell us that music discovery and listening is a personal experience, and we are enhancing the free experience with this in mind,” said Babar Zafar, VP of Product Development at Spotify. “This is the beginning of an evolution for Spotify and we will continue to make improvements that mirror our customers’ needs. This is not only about giving users a more customized free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favorites anytime, from anywhere.”