The last couple of weeks I have listened to a lot of arguments over which marketing platform is the best for marketing and sales. I have heard arguments like “Facebook has the best reach so they win”, “TV still has the most viewers” and “Video creates the most engagement therefor YouTube is the best”. Well guess what. You are wrong!…

When we want to know something we go online. All the answers are there just waiting for us to discover them. Or not! What we see online is a reflection of ourselves and the people we surround ourselves with, also known as the filter bubble. We all know that google searches are personalized to give us what we usually seek…

Inspired by a debate on my favorite Twitterchat the #SMXChat, I have decided to write a post about what it was that provoked me to engage with social media on a more professional level. Even though I have studied digital communication and social media for many years now, a lot of people would still consider me to be a novice…

Unless it’s the right kind! In the social media age our connections are no longer restricted to family, friends, neighbors and coworkers. Now we are all part of several different and village-like online communities. These online communities are formed on a common set of interests, and like old fashioned villages, they too consist of leaders, influencers, followers, rebels, pleasers, gossipers…

We all have at least one friend that seems to have no self-control when sharing their life on the social media platforms, either posting stuff that is too private, too compulsive, too positive or stuff that simply just doesn’t add up with the person we know they are. You might laugh at their online image, find it annoying or boring…

Some weeks ago I was part of a very interesting debate on how to define content marketing and whether or not there is an overall strategy that you can follow when creating your content. The debate quickly took a turn on to how to push a sale, which provoked me and inspired me to write down my thoughts about content…

The social media landscape is booming with trends. Everyday a new video goes viral and new trends are born. I understand the temptation on jumping the trend and enjoying the ride. It is a quick way of gaining attention and likes. But then what? -On to the next trend? This kind of behaviour won’t do your brand any good,…