SEO copywriting – improving Google rankings

Do you want your site to be near the top of the search engine rankings? There’s a simple, cost-effective but often overlooked way of improving your Google results. By search engine optimisation copywriting – SEO copywriting for short.

I know, because I’ve achieved first page Google results for many popular keywords for clients of all kinds. Not to mention similar results with other search engines, but as

Google has around 80 – 90% of the market, it’s the one that really counts.

Below are Google results from 16th August 2018 for websites which I’ve copy optimised.

“I’m delighted that the amount of traffic and subsequent enquiries have increased substantially since the rewrite” Barry Humphries, MD, Minimoves

The figures above are for Google results when searched for from a London location – in nearly all cases, if you search locally (e.g. from the country or region the business is located in) the results are even better.

SEO Copywriting for Google rankings – what really matters

All the above organisations have received much higher traffic and increased business as a result. And it’s essentially down to my copy optimisation, plus a few simple tips I include as part of the service. No expensive SEO campaigns or extensive back-link development. Just getting the copy and the basics right.

Most organisations do not need to pay an SEO company month after month, or keep using Google AdWords.

Algorithms change, but the single most important factor in determining a site’s rankings, is, always has been, and probably always will be, its content. Get that right, and you’re 90% there.

What Google advises with SEO content

‘Google’s technology analyses the full content of a page and factors in fonts, subdivisions and the precise location of each word.’

‘Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.’

In other words, having the right words in the right places really matters if you’re looking for top Google rankings. But you’d be amazed at how often this is overlooked – even by some web design companies.

Social signals (slightly less important than in previous years – those Facebook ‘likes’ are not as useful as they might appear.)

User signals (people spending time on the site, high click-through to other pages, lower bounce rates.)

Content really is king. (And note that the right tags and ensuring people spend time reading the site are important too.)

What I recommend for your website

If someone asks me to write a website, one of the first questions I ask is whether it’s important that it ranks well with the search engines.

For nearly all businesses, the answer is ‘yes’. So before I write a word I research the best keyword terms for that organisation.

That is keyword terms which people regularly search for, but which they also stand a chance of getting on the first page of Google with. Too specific and long-winded, and no-one will search for them; too simple and you won’t get on the first page of Google.

I then analyse the results, look at the competition, make recommendations and discuss the best way forward.

And then – and only then – do I actually write any of the pages.

As you can see above, it makes a difference – and it can deliver great results for your site too.

Contact me now for a quote or to ask a question

For more details on how my SEO copywriting can make a difference, just call +44 (0) 7767 687524 or email peter@ideaswise.com or complete the form below.