Sean Combs (P.Diddy) to re-brand after losing right to “Diddy” name in UK

The Guardian newspaper reports that Sean Combs (P. Diddy) is to re-brand after losing his rights to the name “Diddy” in the UK. The re-branding is expected to be extremely costly. He lost his rights to the name after another DJ, DJ Diddy Dearlove from London was proven to be using the name since 1992 – he won a settlement of £100,000.