Lodestar Introduces new media sales education series – Best Practices in Selling Marketing Services To Advertisers – based on insights from over 600 in-depth interviews with marketing, advertising, brand, and agency decision-makers.

Lodestar announced today the launch of The CPA Firm Advancement Suite℠, a platform of products, tools, resources and consulting services to support large and mid-sized CPA firms in their growth and advancement efforts.

Who We Are

Lodestar Advisory Partners is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.

Latest News

Princeton, NJ, April 12, 2016 – Lodestar announced today that it has entered into an alliance partnership with iCube Medical, also based in Princeton, NJ, to offer healthcare and life sciences clients integrated marketing, research and business intelligence services. iCube Medical is a full-service medical marketing company that is focused on bringing deep insights, meaningful… Read More →

Princeton, NJ, March 28, 2016 – Lodestar and alliance partner Customer Benefits Analytics LLC (CBA) today released key results from Who Buys Benefits And Why: 2016 Employee Benefits Enrollment Study. The research, based on a survey of over 2,700 of full-time employees in mid-sized and larger employer organizations, explored the drivers of decisions to enroll… Read More →

Princeton, NJ, March 14, 2016 – Lodestar announced today that James McLaughlin has joined the firm as Partner and Business Information Practice Leader. In this role Jim will leverage his 20+ years of publishing, media, and business information sales, marketing, and solutions experience as well as Lodestar’s research-based tools and methods to help traditional and… Read More →

Partners Blog

Guest Blog by Patrick Toner, President, Customer Benefit Analytics and Lodestar Alliance Partner Key Takeaways: Benefits are purchased for a combination of emotion and rational motives Marketers need to connect on an emotional level to secure the enrollment My previous blog promoted how data analytics improves the benefits experience by making it more personal. The… Read More →

An important part of what a brand does is make promises, explicitly or implicitly, that users of its products and services will receive certain types of benefits. The expectation of and customers’ experiences of receiving rewarding and sought-after benefits through brand acquisition and usage in turn can foster connections between the brand and users/customers of… Read More →

Late last year a small private liberal arts college just down the street from me announced that it would make substantial cuts to its programs–dropping over a dozen majors, reducing others to minor status, laying off a number of full-time faculty and staff, and eliminating a number of open faculty positions. Now here’s the spoiler:… Read More →

How Can We Help?

Our collaborative, flexible and interdisciplinary approach empowers Lodestar clients to understand and address the key drivers of business performance.