Ogilvy blasts its way to Cannes first day top spot

Cannes 2014: Ogilvy, which swept the board at last year’s Cannes Lions with over 100 of them (unseating BBDO as top network in the process) has got off to a flying a start with London’s Ogilvy One winning the Direct Grand Prix for its ‘Look Up’ interactive digital poster showing people looking at British Airways planes.

Presumably this makes it a shoe-in for the Outdoor Grand Prix too.

The agency also won two awards in the Creative Effectiveness category, for Dove and Expedia. The Grand Prix went to McCann Melbourne, last year’s big individual winner with ‘Dumb Ways To Die,’ with another campaign for Victoria public transport, ‘Guilt Trips,’ for V/Line.

CAA and Edelman won the PR Grand Prix for ‘The Scarecrow,’ another effort from Chipotle which won the Film Grand Prix with Willie Nelson’s rendition of Coldplay’s ‘the Scientist’ back in 2012. Great film – but it’s an ad isn’t it?

Ogilvy is claiming 36 Lions already. The Direct Grand Prix must be particularly satisfying for OgilvyOne as it lost a big chunk of its BA business to BBH in a recent review. But what do clients know?