What’s more surprising than Steve Novak scoring 14 points on 4-5 shooting from three-point range is that “Discount Double Check” has become the way people refer to a title belt celebration. That is some impressive branding work by the folks over at State Farm.

Wondering why Novak, who went to Marquette, did the belt celebration during the Knicks-Mavs game Sunday?

Many people were stunned by Novak’s performance, but they should realize he has always been a strong three-point shooter. Novak is nearly a 42% three-point shooter for his career. He even went 26-46 (57%) last season for the Spurs.