STICKING TOGETHR NO MATTER WHAT

For more than 1000 years, Japanese houses have roof tiles on top. As there are growing number on houses not using the tiles on their roofs, we would like to reevaluate the importance of our tradition, roof tiles.

This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break.