Challenge

To remain competitive within the retail home improvement market Synergis were given the task by Homebase to create a multichannel customer engagement platform to inspire and engage with the target audience.

Solution

After extensive market research and liaison with the client’s internal channels a through the line strategy and framework was developed. A multi-channel strategy was formulated to deliver on three core areas:

Build Momentum – Get ahead of the market by delivering high levels of customer satisfaction resulting in repeat visits and a positive sales trend throughout the year.

Results

"Synergis worked with Homebase to develop a multi – channel campaign designed to add value to the customer proposition and drive sales in store and online. The campaign was extremely well conceived and executed and resulted in a significant increase in multi – channel sales, representing 8% of total sales. The team managed the concept development from beginning to end. This and the level of account management support were outstanding. The Synergis team have a strong knowledge of the retail environment and I would highly recommend working with them."