About us

Waiter’s Friend is a friendly, family run business with over 28 years experience in the drinks trade. As well as producing and custom printing POS and promotional merchandise for the wine & spirits and corporate gift markets, we also supply an unrivalled range of wine service tools and accessories for Fine Dining, Hospitality, Tastings and Events.

Described by the Financial Times as the leaders in our field, we were proud to receive a special citation from the Drinks Business for innovative work in developing wine-by-the-glass services for the On Trade. Just some of the reasons why Waiter’s Friend accessories remain the preferred choice of Sommeliers and Wine Professionals throughout the trade.

Our Clients

As our many satisfied customers will kindly attest, product quality, value for money and a service second to none, are the cornerstones on which our success has been built. We’ve never been afraid to innovate and new products and ideas are constantly under review.

‘Waiter’s Friend are a helpful, friendly and reliable company who have assisted Concha y Toro with our on-trade brand support requirements. They have supplied us with excellent quality branded merchandise and bar point of sale materials, which are very visually impactful at the point of purchase – something that has really impressed our customers and led to great promotional success.’Assistant Trade Marketing Manager

‘Waiter’s Friend are a key supplier of POS and wine preservation tools to Mathew Clark. Not only are their products some of the ‘best in industry’ quality, their customer service and response levels are fantastic. Delivery of items is very reliable, even when little notice is given and their sales and service team are professional and well informed, with a “can do” attitude, no matter how difficult the challenge.’ Joanne Dorrington – Implementation Manager, Marketing

‘Today’s On Trade marketing environment is a particularly demanding one. That’s why we need POS suppliers that can perform consistently, often against very short lead times and within budget, yet without compromising on quality, particularly with print reproduction. Over a number of years Waiter’s Friend have demonstrated a high degree of professionalism and a positive service attitude, whatever the brief. They are nice people to deal with, nothing ever seems to be too much trouble and they all show a real enthusiasm for developing new product ideas that improve the quality of wine service and increase sales for ourselves and our customers.’ Kate Shields – On Trade Marketing Manager

‘Sumaridge Estate Wines is a small family owned wine estate and, by definition, our orders to The Waiter’s Friend are not huge. However, from the way we, and our orders are treated, you could be fooled into thinking we were their largest client! Rosemary and Maddie are the epitome of friendly efficiency and it is impossible to fault their customer service. Thank you!’ Holly Bellingham, Owner