Now let's lower the bar. Forget drawing them--can you simply recognize them, picking the correct logo out of a lineup? You probably know the Target logo is red, but how many circles are in the bullseye? What's the color of the first letter in Google's logo? Which side of the Apple is the bite on?

I'm guessing there was a vocational gap, as I want to think designers/artists would have had a higher accuracy rate. While that's speculation on my part, the study did show there was definitely a gender gap, with females more likely to choose the accurate logo:

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Unsurprisingly, there was an age gap:

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And sadly for Costco, their target market apparently has the most trouble getting it right:

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I'm not sure if the marketing agency who conducted this study is reading this, but I think they would've gotten a lot more traction if they'd released these as an online quiz, rather than just releasing the results.