Polaroid creative director and pop-sensation Lady Gaga unveils camera sunglasses with embedded LCD displays. We've got an exclusive look at the prototype, and the true extent of her involvement in the project.

Lending your cred to a pair of athletic shoes or a golf shirt is so Old School. If the gadgets coming out of CES are any indication, today's hipsters want to slap their names on something with a little more cachet. And what could broadcast cool better than a slick pair of headphones endorsed by Diddy, Beyonce, or the noted philanthropic duo of Bono and Lady Gaga? Here's a sampling of the latest ear candy for listening to the tracks on your latest hit, singing in the shower, or running the 100 meters to tunes from the Black Eyed Peas.