4 Initiatives That Will Help Your SEO

Even though the internet is filled with stories of overnight success, search engine optimization is a slow and steady process. Building up a website’s profile and reputation in search engines is a process that can take months to start gaining steam and producing results.

But that doesn’t mean that there’s nothing you can do to promote your website in the short-term. While SEO will always be a good bet for generating long-term value, it doesn’t necessarily have to be the only aspect of a good digital marketing campaign.

In fact, there are plenty of other initiatives you can undertake that will work hand-in-hand with an SEO campaign. Having worked with many third-party agencies on joint projects, I’ve got a few recommendations on strategies that can produce valuable synergies alongside an SEO campaign.

2. Creating Linkable Assets

Infographics are a strong linkable asset

Active link building refers to reaching out to other sites and persuading them to link to yours, passive link building focuses on creating awesome content that will naturally earn links over time. A piece of content that earns natural links is known as a linkable asset. It is never too early to start producing amazing content that the web will want to link to and share. This doesn’t mean you need to start blogging about the day to day happenings in your office, or shooting random YouTube videos that feature office shennanigans – it means you need to answer the questions people have about your industry by creating informative and engaging content. Some examples of linkable content are awards, infographics and data visualizations, webinars, high quality videos and fun or useful tools and widgets to name a few.

3. Engaging in Social Media

A few years ago, I wrote off social media… oh how wrong I was. The main thing I have come to learn about content is that, if it’s shareable, it’s linkable. If your business can afford to hire a rock star social media consultant, it’s highly recommended. Social media is all about building relationships and it centers around sharing and promoting content. If the people that see your tweets happen to run websites they may choose to cover your content on their site. Although it isn’t the main purpose of social media, it has the fringe benefit of creating relationships that often lead to natural links further on down the road.

Most of these suggestions require a significant investment, either of time or money – but each one of them is worth it.You can work with an agency to just do SEO and have that be your only marketing channel, but it goes so much more smoothly when your SEO team can work in a synergistic fashion with other marketing initiatives. Additionally, each of these initiatives wont only help your SEO, they will help your overall business.

John-Henry Scherck is an organic web strategist at Digital Third Coast that specializes in link building. Catch him on Twitter.