The pharmacy owners will be looking to source products such vitamins, infant formula, health drinks, lambs wool and allergy resistant bedding and other health products.

Mr Ma said the association, which represents about 80 per cent of China's pharmacies, was looking to adopt a similar model to Chemist Warehouse, in which the majority of products were not sold through the dispensary.

He said in China about 70 per cent of pharmacy sales were through the dispensary, while 30 per cent were over-the-counter medications or health-related products. Pharmacy owners were looking to flip that model to capitalise on China's growing middle class.

"The health industry will a huge market for China, worth 8000 billion yuan, so that the big opportunity for us to share part of the pie [with Australia]," Mr Ma said.

"The Australian products are reliable, good products and they [Chinese pharmacies and customers] feel comfortable with them."

He said the association chose Australia to host the delegation because the Chinese free trade agreement, which came into effect in December, had made Australian products more competitive.

Under the agreement, tariffs of up to 10 per cent on pharmaceuticals, including vitamins and other health products, will be eliminated progressively by January 2019.

Mr also hoped that Australian retailers will look to source traditional Chinese medicines and health equipment from China during the visit.

"It will be two way trade, both buying and selling to and from China."

Mr Ma supported Beijing's crackdown on online sales, which include an 11.9 per cent tax on goods traded on cross-border e-commerce sites as well as those products being subject to the same regulations as those bought from traditional bricks and mortar retailers.

He said the changes would protect Chinese consumers.

"The government couldn't get all the tax and they have to regulate. Our members also have e-trade channels, which are regulated by the government and there is also trust.

"If there is a quality problem they can control it. So from their view this will be better for business to business [sales]."

Mr Ma said Chinese government officials would accompany the pharmacy owners to ensure smooth trade between the two countries.

Currently, products with health claims – such as dietary supplements – have a expensive and lengthy approval process to be sold in China, costing about $200,000 an item and taking up to three years.

Australia-China Business Council chairman Ken Smith said he understood the government officials would help streamline that process.

"It is a wonderful opportunity for Australian manufacturers to promote their products to China as well as local distributors to discuss managing the influx of Chinese complementary medicines products into Australia," Mr Smith said.