Amazon is hoping to gain more Prime subscribers through the Beatles promotion

Amazon is competing with Spotify in an attempt to gain fans of The Beatles as Prime members through a playlist on its mobile application, alongside a series of social media posts.

Streaming music giant Spotify is ramping up awareness for the addition of The Beatles’ music to its database through Snapchat filters, push notifications and other forms of advertising. Amazon is hoping to challenge Spotify with a 50-song playlist of Beatles tunes available on its streaming service Prime, allowing users to listen through a membership or individual song purchase.

“Adding mobile music playlists to Amazon Prime may appeal to a new demographic segment and help drive more memberships,” said David Naumann, director of marketing, Boston Retail Partners. “Promoting the new Beatles playlist on social media will generate more awareness for Prime Music and inspire Amazon Prime members and potential members to explore the Amazon music library.”

Beatlemania
The Beatles have stood the test of time, with their music still significantly popular with all demographics. Spotify and Amazon are targeting a large consumer base, and are likely to drive membership sales.

Amazon is broadening awareness for the playlist through posts on social media with images of iconic Beatles photographs related to a specific song, along with a link to the music. Mobile users are brought to a page, along with a banner ad, to download the Amazon music app.

Amazon’s post on Twitter promoting The Beatles playlist

The Beatles’ fans can listen to a preview of the song by clicking on its icon, but must pay for the individual tune or subscribe to Amazon Prime to hear the entire song. Users can listen to the playlist directly within the mobile page or listen with the app.

The Amazon Prime Beatles playlist

The playlist features 50 of the top Beatles songs, and is also promoting a contest to win an Amazon Echo. Prime users who listen to music are automatically entered for the contest, which will have 14 winners and end on New Year’s Eve.

The social media strategy is a response to Spotify’s ad campaign for its addition of The Beatles’ music. Over the holiday weekend, Snapchat users engaged with filters celebrating Spotify’s expansion, which showed pictures of band members with text reading “join the club,” and another saying “all you need is love.”

Amazon delivers
Amazon Prime also expanded its mobile-enabled Prime Now service to include delivery capabilities from a slew of Manhattan eateries and grocery stores, including D’Agostino and Billy’s Bakery, as competition continues to heat up in the delivery application space (see more).

Also, the retailer’s commerce application gained wins among millennial consumers, as evidenced by 76 percent of digital shoppers who have made room for the app on their crowded smartphones, according to a report by Millward Brown Digital (see more).

“Adding highly desirable content, like the 50 Great Beatles Songs, to Amazon Prime helps it compete more effectively with Spotify,” Mr. Naumann said. “With the plethora of other benefits included in Amazon Prime, the overall value proposition of Prime Music is hard for Spotify to match.

“However, Prime Music is still not as comprehensive or have as many features as Spotify; therefore, hard-core music enthusiasts may prefer to stick with Spotify or other more robust streaming apps,” he said.

Final takeBrielle Jaekel is editorial assistant at Mobile Commerce Daily

]]>http://www.mobilecommercedaily.com/amazon-and-spotify-battle-for-beatles-fans-with-playlist-promotion/feed0Justin Bieber leans on Lyft to catapult album to top of chartshttp://www.mobilecommercedaily.com/justin-bieber-leans-on-lyft-to-catapult-album-sales-to-number-one
http://www.mobilecommercedaily.com/justin-bieber-leans-on-lyft-to-catapult-album-sales-to-number-one#respondTue, 17 Nov 2015 09:00:39 +0000http://www.mobilecommercedaily.com/?p=97219

Justin Bieber is leveraging mobile in the hopes of beating One Direction in the charts

Justin Bieber hopes to secure his new album’s place at the top of the music charts by teaming up with ridesharing application Lyft, offering a $5 credit to users who purchase his album for $5 during their ride.

Lyft customers will be able to put the app into “Bieber Mode” from now through November 19, a move which will enable them to purchase Justin Bieber’s new album Purpose for a discounted fee of $5. Each user who downloads the digital version will also receive a $5 credit to save toward his or her next Lyft ride, a promotion sweetened even more by Mr. Bieber’s surprise appearances in random Lyft vehicles this past weekend.

“Music has always been an important part of Lyft’s culture,” said Paige Thelen, communications manager at Lyft, New York. “Purpose is one of the most highly anticipated albums of the year on which Justin partnered with many of today’s top artists and producers.”

Music-geared mobile marketingAs Mr. Bieber gears up to battle with British group One Direction for the number one spot on music charts, he is ensuring that he maintains the upper hand when it comes to mobile. Lyft riders are able to switch the ridesharing app into “Bieber Mode” if they would like to purchase a digital copy of his fourth studio album, Purpose.

Users will then receive an in-app download link, which they can click on to complete the transaction. The Lyft discount enables them to receive Purpose for $5, significantly less than the retail price on iTunes.

These downloads will count toward Mr. Bieber’s position on the music charts.

Lyft is giving back to riders who purchase the Purpose album

Additionally, consumers will be thanked for their purchases in the form of a $5 Lyft credit that can be applied toward their next ride.

This strategy will likely appeal to many consumers who frequent ridesharing apps and experience long commutes. They can download a slew of new upbeat songs to listen to during their rides, and effectively receive that money back in the form of a discount for the next ride.

To sweeten the promotion even more, Mr. Bieber teased his Twitter fans this past weekend by revealing that he would make surprise appearances in Lyft vehicles in the tri-state area.

He also posted a YouTube video of himself shocking several riders by turning around in the passenger seat and greeting them. Consequently, Lyft may have experienced an uptick in rides requested this weekend, especially from fans of Mr. Bieber, hoping to catch him in their vehicle.

Leveraging digital star powerMr. Bieber has previously ensured that his music maintains a strong presence on digital avenues. As much of his core fan base consists of millennials and younger consumers, tapping into mobile and social media is an imperative strategy for the twenty-one-year-old singer.

Earlier this year, he targeted several random followers on Twitter and direct messaged them lyrics to his latest hit single, “What Do You Mean.” The tactic garnered him significant buzz on the social network and contributed to the song going viral.

Mr. Bieber distributed song lyrics to random Twitter users prior to releasing a single

Def Jam Recordings is also spinning mobile marketing with a traditional twist, plugging the Purpose album through a hotline number that enables fans to hear Mr. Bieber’s remix of Drake’s popular song Hotline Bling on their smartphones (see story).

Ultimately, the collaboration with Lyft is a strategic, clever move on both their parts.

“We’re excited to be a part of it,” Lyft’s Ms. Thelen said.

Final TakeAlex Samuely, staff writer on Mobile Commerce Daily, New York

NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.

During the “A Fireside Chat with StubHub” session, the executive discussed the company’s foray into mobile advertising and new business models as part of its bid to catch up in the mobile sector. He also highlighted how StubHub expects to play into the growing industry of connected goods, including vehicles, which could benefit from geo-fencing.

“We’re just taking baby steps into advertising,” said Kirt Thomson, general manager of new business, StubHub, San Francisco, CA. “The mantra from StubHub has always been, ‘How frictionless can I make this?’”

“We have to disrupt the organization as well as change the view of StubHub in the marketplace.”

New appStubHub’s new mobile application, StubHub Music, is an example of the brand’s efforts to connect more readily with on-the-go consumers and offer them streamlined ways of purchasing last-minute tickets for live events.

“I’d say we’re still catching up in terms of being mobile first,” Mr. Thomson said. “We’ve still got some things to do there.”

The StubHub Music app was featured at the South by Southwest festival in Austin, Texas and showcased original content from bands and streaming video, two aspects which resonated with users. However, there was no advertising visible within the app, which StubHub is aiming to fix in the near future.

StubHub is aiming to use location-based targeting to drive ticket sales

“This was definitely a great app for Austin and now we’re seeing usage go up dramatically,” Mr. Thomson said.

“It’s all about picking up preferences,” he said. “People are creatures of habit.”

Ultimately, native apps are proving to be powerful for the company and its loyal consumers.

“We see our power users of StubHub on native apps themselves, and conversion there is two to three times what we’re seeing on mobile Web,” Mr. Thomson said.

Geo-fencing and social mediaStubHub sees two major opportunities for the future in geo-fencing and in social media. The brand also is aiming to incorporate its learnings from extensive data into better event-going experiences.

“StubHub has phenomenal data on pricing,” Mr. Thomson said. “This is an opportunity for us to embrace the teams and the venues.

“We’re collecting that data, we haven’t been doing very good job of using it.”

In terms of social media, consumers are excited to share the events they attend or experiences they enjoy, which can help augment awareness of StubHub and bolster future sales. If each experience is shareable via social media, it amplifies engagement.

StubHub is also considering teaming up with other major brands to offer a co-branded site or landing page, especially in the wake of parent company eBay’s split with PayPal.

StubHub sees many customers research events via mobile Web

“We’re starting to entertain those conversations, whereas two to three years ago, it wouldn’t have been the case,” Mr. Thomson said.

Geo-fencing also provides a wide variety of potential for StubHub. If a consumer is traveling on a road trip, StubHub could send push notifications on mobile to alert him or her to interesting live events happening along their journey, along with a button to tap to purchase tickets quickly.

The Apple Watch will help the brand with distributing relevant content to users at the right time, suggesting that wearables will be a prime medium of communication for live events marketers.

Final TakeAlex Samuely is an editorial assistant on Mobile Commerce Daily, New York

]]>http://www.mobilecommercedaily.com/stubhub-exec-increased-mobile-focus-will-amplify-user-experience/feed0Mobile becomes battlefield for live-event ticketinghttp://www.mobilecommercedaily.com/mobile-becomes-battlefield-for-live-event-ticketing
http://www.mobilecommercedaily.com/mobile-becomes-battlefield-for-live-event-ticketing#respondSat, 20 Sep 2014 09:00:25 +0000http://www.mobilecommercedaily.com/?p=73585Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

Compared to the relatively staid world of mobile movie ticketing, which is dominated by the major movie-theater chains, the free-for-all live-event industry involves an ever-changing cast of characters. New partnerships and mergers such as the Ticketmaster-Eventjoy hookup and others in which ticket sellers such as StubHub have teamed with Apple Passbook are pointing toward the evolution of unique mobile experiences in ticket buying.

“The concert and live-event ticketing industry has a big cast of characters involved, each of whom fiercely protect the percentages or slices they’ve carved out, and who are fiercely resisting change because of the perceived threat to their profit,” said James McNally, director of business development, Fuzz Productions, New York.

Fuzz Productions has worked with mobile ticketing concerns such as LeapSeats, a company that facilitates instant, in-stadium seat upgrades through a mobile application.

New York-based indie rock band Ra Ra Riot and Rock band Stars used ticketing application Thrillcall to promote their concerts that exclusively sold tickets via mobile, and both bands sold out concerts in minutes.

Ra Ra Riot sold out within 53 minutes, and Stars sold out in 42 minutes. Thrillcall works with bands such as Ra Ra Riot and Stars to increase ticket conversion for music events via mobile and push notifications.

“Nearly 50 percent of customers search for tickets to purchase through some mobile form,” said Matthew Tomaszewicz, co-founder and head of business development and product marketing at Thrillcall, San Francisco.

“Additionally, customers on those devices are typically not going to do exhaustive searches, due to screen size, being in transit, etc,” he said. “If Thrillcall knows about a customer’s preferences and can notify them at the point that they are interested in searching and purchasing, conversion rates increase in abundance.

“Push notifications on mobile devices prompt for direct action, leading to three times more transactions.”

Mobile concerts
Thrillcall lets consumers search through listings of upcoming concerts in major cities. Fans can buy local flash show offers that offer exclusive access to music events.

The app currently lists exclusive offers in San Francisco, Los Angeles, New York and Chicago. It lists regular concerts in more than 35 cities around the world and directs fans to Ticketmaster to purchase tickets.

For some exclusive events, fans can enter to win free tickets.

An exclusive offer on Thrillcall

Fans can also share the offers via social media and in return get advanced notice on exclusive deals.

Thrillcall saw much success with its exclusive offers for Ra Ra Riot and Stars.

With Ra Ra Riot, tickets were only sold through Thrillcall’s app. According to Thrillcall, this was the first concert that only sold tickets via mobile.

Ra Ra Riot announced the show one week before the sale via social media and press. The band, venue and Thrillcall all posted about the event.

Then Thrillcall used push notifications to increase conversion.

Once a consumer decided to purchase a ticket, the process was easy and simple with a two-click purchase flow.

With Stars, the band, venue and Thrillcall announced the show two days before sales via social media. Again, Thrillcall used push notifications to increase conversion.

Thrillcall is currently working with a five-show Benefit Concert Series at The Mercury Lounge, which is only selling passes via mobile. The series has already seen three packed shows to benefit Oxfam America.

Concert information in the app

Mobile ticketing
It seems as though the market is increasingly prepared for mobile ticketing.

In March 2013, one million tickets were sold globally on mobile platforms, per Thrillcall. According to Juniper, mobile ticketing users will approach one billion by 2018.

Additionally, in a chief marketing officer survey, 68 percent of live music goers owned a smartphone compared to 48 percent of the general population.

A listing of concerts in New York

According to Google, 25 percent of ticket-related searches happen on mobile.

Additionally, the number of tickets purchased via mobile in North America has doubled since April 2012, per Ticketmaster.

“This is a big audience that is 1. looking for tickets via mobile, and 2. largely underserved when it comes to a positive mobile ticket purchasing experience. The potential for engaging here is huge,” Mr. Tomaszewicz said.”

“There is often a lack of knowledge regarding when an artist is playing or whether there are available tickets,” he said. “This is partially through the difficulty in standardizing information and the prevalence of resellers.

“Every touch point that lets a user know that an artist is playing and tickets are available is important.”

Final TakeRebecca Borison is editorial assistant on Mobile Commerce Daily, New York

Shoppers at a Gap store in San Francisco can check-in via the new social music app Roqbot to receive a 25 percent discount on their purchases.

The Roqbot app lets users control the music in bars, restaurants, stores, and other public venues right from their phone the Gap store in the Marina district of San Francisco is piloting the mobile app to engage customers with the music playing in stores during the holidays.

“We have a rich history in music that continues to live on today in various ways—for example, we recently launched our ‘I Want Candy’ video starring Maria Aragon as well as our Joy it Up album, which is a compilation of songs by up-and-coming artists that our Facebook fans can stream, download and share,” said Olivia Doyne, a spokeswoman for Gap Inc., San Francisco.

“What’s interesting about Roqbot is that it’s designed to engage customers in our store,” she said. “By downloading the app for free, customers can discover and influence what we’re playing while they shop.”

Music to shop by
Roqbot replaces traditional background music services with a dynamic stream of music for each store that can be customized from Roqbot’s library of 6 million songs.

The stream automatically adjusts to preferences expressed by customers in the store.

Shoppers using the Roqbot app inside the San Francisco Gap store through the rest of the holiday season can browse a catalog of songs customized for the Gap that includes a mix of holiday tunes and recent hits. The catalog includes songs from Gap’s Joy it Up mix tape, which is featured on the retailer’s Facebook page.

“The majority of businesses are using music in their stores to create an enjoyable experience for their customers,” said Garrett Dodge, CEO of Roqbot, Berkeley, CA.

“We bring a new angle on this that is enabled by the smartphone generation,” he said. “Through that engagement, we are able to deliver these other offers to the customers.

“Customers are really motivated to interact with the music because it is a big part of the experience when they are in the venue. This true when users are in a bar or the gym and we’ve seen that it is even true when you are in the Gap doing your shopping or waiting for someone else that is shopping.”

Gap shoppers using the app can request songs they would like to hear while they are shopping and vote on the music they do hear. Songs can be purchased from iTunes.

Music can also be shared on social networking sites such as Facebook, Twitter and foursquare.

A 25 percent off coupon is delivered in the app when users check-in at the Gap. Users can show coupon on their phones when they checkout to redeem it.

Holiday tunes
One of the things Gap hopes to accomplish with this effort is to determine how shoppers feel about hearing holiday music while they are shopping in November and December.

“Part of the pilot is figuring out if customers want holiday music,” Mr.Dodge said. “We will be looking to see what customers respond to both in the songs they request and the songs they vote on.”

Shoppers can download the Roqbot app on either their iPhone or Android phone to check-in at the Gap.

The strategy is supported with three digital displays in the Gap store. These displays showcase the song currently playing, users who have checked-in and Gap’s imagery.

Roqbot, which was in limited beta until recently, is also available at bars, gyms, restaurants and barbershops in San Francisco, Boston, Los Angeles and New York. It delivers a music stream to these businesses via an Internet-connected digital media player from Cisco Systems.

“We see a really high level of engagement,” Mr. Dodge said. “In a lot of instances, around 10 percent of the customers in the venue at any time are engaging with Roqbot.

“Roqbot integrates a music experience as well as some of the things that shopping or check in apps have traditionally handled as well,” he said.

Final TakeChantal Tode is associate editor on Mobile Commerce Daily, New York

Music social network Flowd is tapping into mobile with applications for iPhone, Android and Nokia devices that let consumers keep a pulse on their favorite music artists via incentives and rewards.

Using the app, users can share music they are listening to and discover new bands. Consumers can also receive prizes and offers for checking into concerts and events.

“If you look at the trends within social, commerce and location, there is a real opportunity in mobile as being a tool for musicians,” said Wilhelm Taht, director of marketing at Flowd, Helsinki.

“For marketers, Flowd can be a loyalty program,” he said.

Flowd is a portfolio company of Digia Ventures, the venture division of Finnish technology services firm Digia.

Mobile discovery
Using the Flowd app, users can follow their favorite musicians and find new music.

Consumers can sync the Flowd app with their Facebook and Twitter accounts to see which of their friends are using Flowd.

Users can also check-in to locations and concert venues and search nearby locations.

The app uses sound recognition to pick up on music that consumers are currently listening to.

Users can also send pictures and messages to friends.

For marketers, Flowd can be tied in with promotions to give music fans access to content.

Sony Music recently ran a promotion inside Flowd to find Britney Spear’s biggest fan in May that asked consumers to upload a fan picture,

The campaign ran in Europe and rewarded 1,000 consumers who entered the contest with a free download of a song via Sony’s online stores.

Additionally, a recent campaign with European artist Armin van Buuren offered fans a 10 percent discount on his most recent album.

The Armin van Buuren deal resulted in a 40 percent redemption rate.

“There is lots of experimentation going on right now with mobile and social commerce,” Mr. That said.

“But you should know exactly what to target with results and a follow-up, which has not been completely defined yet,” he said.

Music to my ears
One issue the music industry has struggled with is trying to find a way to monetize the industry with consumers accessing music via streaming and free sites.

Most recently, Pandora announced that mobile accounts for 52 percent of its overall traffic (see story).

By linking to artists and partnerships, Flowd is looking to take a different spin on the music industry with a product that is social-heavy.

“Social commerce is blowing up and mobile commerce is a part of it,” Mr. That said.

“Mobile and music have walked hand-in-hand for a long time, and music consumption has never been higher than it is right now,” he said.

“The next five years will define the music models for the future.”

Final TakeLauren Johnson is editorial assistant on Mobile Commerce Daily, New York

]]>http://www.mobilecommercedaily.com/flowd-enhances-services-via-mobile-apps/feed0Shazam rewards music lovers with prizes via mobile promotionhttp://www.mobilecommercedaily.com/shazam-rewards-music-lovers-with-prizes-via-mobile-promotion
http://www.mobilecommercedaily.com/shazam-rewards-music-lovers-with-prizes-via-mobile-promotion#respondWed, 21 Sep 2011 08:15:29 +0000http://www.mobilecommercedaily.com/?p=22772Shazam is offering Coldplay fans a chance to see the band perform live via a mobile promotion that highlights the group’s newest singles.

Shazam will choose one lucky winner and a guest via the Golden Tag promotion. The grand prize winner will win a trip to see Coldplay in concert, as well as receive free airfare and a three-night stay in a hotel.

“Shazam is always looking for ways to create a deeper engagement for fans with the artists they love,” said David Jones, executive vice president of marketing at Shazam, San Francisco.

“Shazam’s Golden Tag promotions are extremely popular among users, providing fans with exciting new ways to interact with and experience their favorite artists within the Shazam app,” he said.

“We’re thrilled to announce that fans will now have the opportunity to win the concert experience of a lifetime, seeing Grammy-award winning Coldplay perform live.”

Shazam Golden Tag promotions are one of the many ways the company is working with major label artists today. In addition to opportunities to meet the artist, Golden Tag promotions can include concert tickets, free downloads, song debuts and other prizes.

Musical funFans in the United States, Britain and Canada can use their iPhone and Android devices to Shazam any Coldplay song, including their latest singles “Paradise” and “Every Teardrop is a Waterfall.”

Users can Shazam a song

Once they Shazam a song, they are automatically entered.

The contest, which runs through Oct. 15 will also award five fans with Coldplay prize packs, which include the band’s new album “Mylo Xyloto.”

Fans can follow the Golden Tag promotion on the Facebook pages for Coldplay and Shazam.

“We’re incredibly excited to offer tens of millions of Shazamers once in a lifetime opportunities to meet their favorite musical artists and see them perform live,” Mr. Jones said.

Mobile outreach
The Shazam app is available for free download in Apple’s App Store and Google’s Android Market with five tags per month.

The company is getting word out about the promotion through social media outreach, including its blog.

“We’re also reaching out to Coldplay fan sites to let them know they can use Shazam to enter the promotion,” Mr. Jones said.

Final TakeRimma Kats is staff reporter on Mobile Commerce Daily, New York

]]>http://www.mobilecommercedaily.com/shazam-rewards-music-lovers-with-prizes-via-mobile-promotion/feed0Shazam rewards music fans via mobile app initiativehttp://www.mobilecommercedaily.com/shazam-rewards-music-fans-via-mobile-app-initiative
http://www.mobilecommercedaily.com/shazam-rewards-music-fans-via-mobile-app-initiative#respondTue, 13 Sep 2011 08:30:24 +0000http://www.mobilecommercedaily.com/?p=22334Shazam is offering one lucky winner a trip of a lifetime – a chance to meet Grammy award-winning group Lady Antebellum – when they use its mobile application.

Shazam’s Golden Tag promotion gives users a chance to meet the band and see them perform at an exclusive show. Fans can use their iPhone or Android devices to Shazam Lady Antebellum’s new single “We Owned the Night” to enter.

“Shazam is always looking for ways to create a deeper engagement for fans with the artists they love,” said David Jones, executive vice president of marketing at Shazam, San Francisco.

“The Shazam Golden Tag promotions provide music fans with exciting new ways to interact with and experience their favorite artists within the Shazam app,” he said.

“We’re excited to offer our first Golden Tag promotion to country music fans with the chance to meet Grammy-winning Lady Antebellum and see them perform at an exclusive event.”

Music promotionWhen consumers Shazam the new single, they will receive a chance to enter and win a grand prize three-day trip for two to Nashville to go to the exclusive fans-only show and meet the band.

Consumers can activate Shazam Friends via the Friends Tab in the Shazam app to participate.

The contest is running through Oct. 15 and will also award five Shazamers with a Lady A prize pack, which includes the band’s new album “Own the Night.”

“We are getting the word out about this through media outreach, direct outreach to U.S. Shazamers and social media outreach, including the Shazam blog, our Facebook page and Twitter,” Mr. Jones said.

“We’re also reaching out to Lady Antebellum fan sites and country bloggers to let them know they can use Shazam to enter the promotion,” he said.

Past opportunitiesRecently, Shazam ran a similar promotion where it let one lucky music fan win a trip to see the Red Hot Chili Peppers perform live in Paris as part of its Golden Tag mobile promotion.

Users in the United States and Canada were encouraged to use their iPhone and Android device to Shazam the band’s new single “The Adventures of Rain Dance Maggie.” When consumers Shazamed the song, they were entered for a chance to win a grand price trip for two to Paris, which includes airfare and a two-night stay in a hotel (see story).

“Mobile phones are a part of people’s lives not just day-to-day, but minute-to-minute,”
Mr. Jones said. “Shazam’s strategy is to help people discover more about the music and other content they love wherever they are.”

Final TakeRimma Kats is staff reporter on Mobile Commerce Daily, New York

]]>http://www.mobilecommercedaily.com/shazam-rewards-music-fans-via-mobile-app-initiative/feed0Live Nation exec: Concertgoers are going to lead the charge in mobile commercehttp://www.mobilecommercedaily.com/live-nation-exec-concertgoers-are-going-to-lead-the-charge-in-mobile-commerce
http://www.mobilecommercedaily.com/live-nation-exec-concertgoers-are-going-to-lead-the-charge-in-mobile-commerce#respondMon, 20 Jun 2011 08:15:00 +0000http://www.mobilecommercedaily.com/?p=19681NEW YORK – A Live Nation executive at the 2011 Mobile Marketing Forum said that its mobile application is helping solve a huge challenge in the music industry with an increasing number of consumers turning to their smartphones to buy tickets.

During the “Mobile Technology and the Live Music Experience” session, the executive discussed how technology has changed the live music experience and created new opportunities for artists, brands and consumers. Mobile ticketing is becoming a huge service, especially for on-the-go concertgoers.

“Thirty-percent of our fans said that they would buy tickets via our mobile app,” said Russell Wallach, president of Live Nation Network. “Users can browse, research and purchase tickets.

“The app is helping solve a huge challenge in our industry,” he said. “At the end of the day when we look at the 3 Cs – commerce, content and community – it’s about fan engagement and driving mobile revenue.