An advertising model that directs traffic to a website due to which the hosting service gets paid by the advertisers as soon as the ads are clicked is known as Pay Per Click (PPC). This is just an Internet advertising model that focuses on advertising in a particular geographical location.

If the model is targeted properly then you will definitely receive a good amount of visitors directed to your site in a short time frame. PPC not only generates leads but also it improves the product and brand awareness. Google Adwords, Yahoo! Search Marketing and Microsoft adCenter are the three vital PPC engines.

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