6.
People connect online with their offline friends, they love to connect people in any ways. More than 50% of social network users are connected to brands. People check in because they love the brand or place, not because of advertising.12年8月15⽇日星期三

7.
NO.1 check in place in Taiwan Taiwan Taoyuan International Airport12年8月15⽇日星期三

8.
So...You got the point ! People check in to show off themselves, and to let their friends where they are. Fashion is never end.12年8月15⽇日星期三

11.
“Difficult for new social networks to succeed. More than 50% does not need to any new social networks. 90% is feel good with what they use now.” How does Foursquare get a number of users?12年8月15⽇日星期三

17.
Ok..users have fun while using Foursquare, and what else? Location Based Service, local business can give consumers discount with Foursquare’s special features: check in, mayor, badges.12年8月15⽇日星期三

18.
Foursquare establishes a ecosystem between “consumer” and “local business”. users can get discount by checking in; business can get more exposure with Foursquare. Win-Win.12年8月15⽇日星期三

19.
People prefer to share positive brand and place experiences on social media.12年8月15⽇日星期三

22.
Summary People check in cause they want to tell their friends where are they and show off. Foursquare succeed to make users fun and easy for business promote themselves. Besides, Foursquare creates a new way for customers to show their brand loyalty and a deep connection between local business and customers.12年8月15⽇日星期三

23.
Case 1 what’s the factor that Foursquare can reach the first 1 million users in 13 month?12年8月15⽇日星期三

24.
Case 2 and how to persuade your TA to use Foursquare check in, instead of Facebook app?12年8月15⽇日星期三