Taking control of your own personal brand

However, WBTV'S cyber expert, Theresa Payton, says that's not enough anymore. She provided us with an easy tip to take back our personal brands. Think like a private investigator.

Theresa says it's not hard and only takes an hour or less of your time the first time you do it. She tells us everyone is looking at you online and using automated tools to search deep into the web's nooks and crannies. She wants you to get there before they do. Her advice follows: