LOS ANGELES, California — May 24, 2017 — Southern California music and art festival Chalice will return for its fourth year on July 7-9, 2017 with A-list music groups, world-renowned street artists and celebrated glass blowers.

There’s a reason music festival fans are calling Chalice “the next Coachella.”

Even a quick peek at the festival’s history shows how swiftly the annual event has grown into a cultural summertime powerhouse – and the 2017 music lineup only drives that point home.

While the entirety of Chalice’s 2017 music-and-art lineup will be announce, event founder Doug Dracup is expecting more than 40,000 attendees at this summer’s massive party – which will take over the San Bernardino County Fairgrounds in Victorville, CA, on July 7-9, 2017.

“This year we’re setting a different standard with Chalice,” Dracup said, noting last year’s attendance of 25,000 festivalgoers. “We’re adding attractions and different art installations that have never happened at this kind of festival before. We’re putting a million- or $2-million lineups out there for music – and we’re spending more than $100,000 on art installations.”

After spending years on the music festival circuit as a fan – finding his hustle at Bonnaroo and Electric Daisy Carnival – Dracup imagined a different kind of large-scale music and art festival, one that would also celebrate the artistry of glass culture. And that’s how Chalice – a music, hash, glass and art festival – first began, with 5,500 attendees in 2014.

But now Chalice has grown into a legitimate behemoth – and one of southern California’s largest and most important cultural events.

Chalice tickets are $55 per day or $120 per three-day pass; VIP passes are $90-$110 per day or $240 per three-day pass. Judge kits, which include competitors’ entries and swag from sponsors in addition to VIP perks, range from $810-$910. Tickets are available at chalicecalifornia.com.

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