The proceedings started with clips of a few hysterical scenes — one, in which Rogen demonstrates impressive inhaling techniques on a "cross" joint — from the stoner-action flick. ("We felt personally close to the material," quipped Rogen, before chastising the enraptured ladies for hooting only when Franco spoke: "F--- you. You didn't do that when I started talking.")

Then they got down to business with the funny. Asked if Heard or Franco was the better kisser, Rogen turned to his old Freaks and Geeks costar and reasoned, "You're the better kisser because you're a man and know a man's anatomy. He's got home-field advantage." As for the wacky tobaccy the cast smoked on set? That was a fake-out substance called "wizard smoke" (an apropos name for the Comic-Con crowd). On a proposed Rogen–Franco–Jason Segel collaboration, Rogen cracked: "If we both have to show our d---s, I'm out." And, naturally, someone asked Rogen if he knew where to score weed. "The answer is: yes," he said. "But I can't tell you." Hey, the kid had to try.

Amid the cycle of queries and quips, we also learned that Rogen and Goldberg's Simpsons episode that's "mostly about comic books" is a go over at Fox, with a script reading imminent. And the actor reiterated that his Green Hornet movie was still happening...to no cheers, which the unflappable Rogen duly noted.

Apatow, meanwhile, kept himself busy by attempting to broker a Comic-Con hookup between two fans standing in the Q&A line. He also played standup: After catching a glimpse of himself on the big audience screen, he compared himself to "Brian Wilson: the bad years. Someone go wide. Please." The producer also bonded with a dude wearing a super-furry Chewbacca backpack by noting, "That is like me at back." Then he raised his shirt to show off his hirsute chest and declared, "Just a hair bond with you." Smart man. Because despite all the Hollywood hoopla, he knows Comic-Con is still about the fans.

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