Posts Categorized: Internet Marketing

If we’ve told you once, we’ve told you a million times: the search landscape is always changing. If it’s not an algorithm update, it’s a new technology…like visual search. Camera-based visual search is

With the right help, your website can be your most powerful marketing tool. But, do you know what the key of successful marketing is? Trust. Trust is a tall order for your website to deliver because it requires:

Employers in nearly every industry face the same challenge—how to find qualified candidates. Or perhaps more specifically, how to find qualified candidates who fit into my company culture. Before you divert your recruitment funds to outsourced solutions, make sure your company website has the potential to get your business found by job seekers with the… Read more »

At SonicSEO.com, we know your website can be the most powerful marketing tool you have. It has the potential to boost leads and sales because it can help more prospective customers find and choose you. One key factor in how effectively your website converts viewers to customers is your unique selling proposition, or USP. USP… Read more »

The evolution of Internet search—the shift to voice-activated search, the expected merge of desktop and mobile algorithms, etc.—presents some promising opportunities for small businesses to get noticed—by the search engines and by the people using the search engines. If you invest in enhancing your locally focused SEO, you could be one of the local businesses… Read more »

Whether or not your actually sell online, your company’s sales potential will be limited if consumers do not recognize you online. Moral of the story (short version): there simply is no denying that to thrive your

A large percentage of all search happens on mobile devices, but actually a pretty marginal portion of that activity actually happens on mobile browsers. With mobile apps offering a faster, more streamlined user experience that minimizes the intrusion of ads, people just don’t see the need to launch Google or Yahoo! or Bing on their… Read more »

Do a quick Google search of “color marketing” (or similar terms), and you’ll be flooded with results—scholarly and not-so-scholarly—about the psychology of color choice in branding and marketing campaigns. Many pieces make it sound simple—you pick one color to create specific emotional response from your audience. But if were that simple, we would already know… Read more »