At Josliln Displays, we’ve been in the retail store fixtures business for over one hundred years and have always kept close attention to the ways that our customers utilize our products to create eye catching and attractive displays in their businesses. With this much experience in the industry, it’s safe to say that we’re somewhat of an authority on the use of effective retail store fixtures. And, knowing that the best judges of our success are our customers, we try to keep them well informed regarding anything and everything about the retail store fixtures industry. This is why we’d like to take this time to go over a few key elements of product displays that can make your merchandise highly attractive to your customers.

How important are retail store fixtures when it comes to how consumers choose whether to buy an item or not? This is a question that is brandied about throughout the retail industry on a consistent basis. In a world where technology is growing at an unprecedented and exponential rate, answers to this question are of vital importance to any retail store owner. And, of course, there is the simple answer that attractive looking items sell merely because they look good, but recent research has shed light on the subtle effects of retail store fixtures on consumers.