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Nike is the sportswear megabrand, instantly recognisable by its iconic swoosh logo and celebrated for its artful combining of fashion and function.

THIS SEASON AT NIKE

Nike doesn’t miss a step for Fall/Winter 2017: whether it’s the textured snakeskin-inspired finish to classic styles like the Air Max Thea, or the contemporary pink and golden colourways that are soon appearing on the profiles of Instagram style darlings, there’s something for everyone this season. We’ve got our eyes on (and our toes ready for) the uniquely woven Mayfly design – there’s no compromise necessary here when it comes to getting active and staying endlessly cool.

THE NIKE STORY

Founded in 1964, Nike officially got its name in 1978 and has been increasingly successful ever since. Continually kitting out the sporting world’s biggest names, the American brand is internationally known for its innovative designs that cater to athletic needs with a flair for style, reflected in bright colourways, sleek silhouettes and – our favourite latest experiment – achingly cool jacquard knits.