Ed Barsano is the Chief Executive Officer and founder of a company called CoolTrade, Inc. This is a company that develops and distributes an automated stock trading platform. This platform has become extremely successful, with clients in more than sixty countries all over the world. This includes CoolTrade being used some of the largest and most successful brokerage firms in the world.

Ed Barsano combined his knowledge of the investment world with his software development experience in 2001. He developed and distributed a neural network-based buy/sell stock trading system. This system became popular with local professional day trading houses. Barsano had previously worked for Microsoft Corporation, working in a variety of positions over a period of more than seven years. These positions included software design engineer, project manager, and worldwide operations unit manager. Ed Barsano is also an owner and Investment Advisor for Automated Capital Systems Hedge Fund .