As many of you have heard my lecture (um, talk) about the importance of building relevant links to your sites, I thought you’d find this article at ClickZ interesting. Recent research done to identify how search engines determine Web page ranking shows that the quality…

MSN has announced a pilot for its new adCenter PPC program. According to MSN’s blog post, “during this US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will continue to be served through…

Yahoo! Search Marketing has eliminated the $20 monthly minimum as announced here. One of the most annoying aspects of Yahoo! PPC has been the minimum spend. Advertisers running small campaigns always worried about wasting money if the minimum wasn’t met.

Over the years, whenever I’ve addressed the subject of website usability, I’ve always suggested talking to your customers first as well as watching them use your website. Sometimes, they will do exactly what you think they’ll do. But mostly, you’ll be suprprised at the ways…

Our hearts and prayers go out to the millions of people in the Gulf desperately affected by hurricane Katrina. We know that like us, our customers and visitors want to help in any way they can. Many people’s first response is to go to the…

Yahoo has launched a Beta of a new search function. It’s called Yahoo! Mindset and it allows you to choose the type of results you want in organic search (i.e., commercial or research-oriented) You type in your search terms and then at the top of…

Did you ever wonder which search engines are used most for shopping search? What about for entertainment or news? A new report detailing behaviors associated with search engine use has been released by Hitwise. This report identifies clear strengths for each search engine. Such as;…

We all know how wonderfully forthcoming Google is with information about the inner workings of their programs… Not! Well the competition from Yahoo’s new Publisher Network is forcing Google to explain themselves better to their consumers. Google has launched “Inside Adsense“, a blog that promises…