With more than 380 million users globally, LinkedIn is a popular platform for many companies both in relation to marketing, positioning, sales, recruitment and employer branding. But how do you get through all the noise and create activity on your Company Page? In this article we give you 10 tips to create more engagement on… Read more »

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.

Social media is becoming increasingly important to many B2B companies – both in terms of lead generation, sales, and positioning. According to MarketingProfs, 84 % of all B2B executives use social media as part of the purchase process.

Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads. But how should this new effort be measured? Here are our suggestions.

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.

Are you taking advantage of one of the company’s greatest assets when it comes to distributing content on social media? Your colleagues may well be your most under-utilized marketing asset as they are often overlooked in the process of distributing the company’s content.

Are you publishing long-form posts on LinkedIn by using the function ‘Publish a Posts’? In this case, there is now good news for you – and have you not yet tried out this great function then maybe this new feature will encourage you to do so.

LinkedIn is once again launching a new product – and this time it’s a really interesting one. In the future LinkedIn Elevate, as it is called, will make it easier for companies to benefit from the fact that employees share relevant content with their network.