IRONMAN World Championship brought to you by Amazon

IRONMAN NAMES AMAZON TITLE SPONSOR OF THE 2018 IRONMAN WORLD CHAMPIONSHIP COINCIDING WITH 40TH ANNIVERSARY OF THE ICONIC IRONMAN EVENT

IRONMAN selects Amazon as the Official Sports Nutrition Retailer of the 2018 IRONMAN World Championship taking place on Saturday, Oct. 13

TAMPA, Fla. (Sept. 10, 2018) – IRONMAN, a Wanda Sports Holdings company, is excited to team up with Amazon as the title sponsor of the 2018 IRONMAN® World Championship and Official Sports Nutrition Retailer of the iconic triathlon event that will take place on Saturday, October 13 in Kailua-Kona, Hawai`i. The collaboration will provide participants access to a vast selection of nutrition products, including items from IRONMAN official nutrition partners CLIF Bar and Gatorade, available to athletes looking to prove ANYTHING IS POSSIBLE® on the sports largest stage.

“We are thrilled to announce we’ve teamed up with Amazon,” said Matthieu Van Veen, Chief Revenue Officer for IRONMAN. “The IRONMAN World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”

The demand for sports performance and wellness products are at an all-time high. The world’s best athletes will have access to a wide range of optimal products located conveniently all in one place atwww.amazon.com/ironmanrace, helping them reach their peak performance goals.

The vast array of products available in the IRONMAN World Championship store within the Amazon Sports Nutrition shopping experience will include third party certified supplement products, which will help athletes reduce the risks that are often associated with supplement use. IRONMAN encourages all athletes to know and understand their rights and responsibilities with regard to anti-doping policy and procedure and to be aware of what they are putting in their body.

Live race coverage of the 2018 IRONMAN World Championship brought to you by Amazon will be available on Oct. 13, 2018 in the United States on NBC Sports platforms and on ironman.com and globally via IRONMAN NOW on Facebook Watch – www.facebookwatch.com/IRONMANnow.

Event information for the 2018 IRONMAN World Championship brought to you by Amazon can be found at www.ironman.com/triathlon/events/americas/ironman/world-championship.aspx. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media-related inquiries should be directed to press@ironman.com.

For over three decades the IRONMAN World Championship has brought the world's best athletes together in competition.

The inaugural KONA™ race was held in 1978 as a way to challenge athletes who had seen success at endurance swimming and running events. Honolulu-based Navy couple Judy and John Collins proposed combining the three toughest endurance races in Hawai’i—the 2.4-mile Waikiki Roughwater Swim, 112 miles of the Around-O’ahu Bike Race and the 26.2-mile Honolulu Marathon—into one event.

On February 18, 1978, 15 people came to Waikiki to take on the IRONMAN challenge. Prior to racing, each received three sheets of paper with a few rules and a course description. The last page read: "Swim 2.4 miles! Bike 112 miles! Run 26.2 miles! Brag for the rest of your life!"

In 1981, the race moved from the tranquil shores of Waikiki to the barren lava fields of Kona on the Big Island of Hawai’i. Along the Kona Coast, black lava rock dominates the panorama, and athletes battle the "ho’omumuku" crosswinds of 45 mph, 95-degree temperatures and a scorching sun.

The IRONMAN World Championship centers on the dedication and courage exhibited by participants who demonstrate the IRONMAN mantra that ANYTHING IS POSSIBLE.® On October 13th, over 2,000 athletes will embark on a 140.6-mile journey that presents the ultimate test of body, mind and spirit to earn the title of IRONMAN.