A post shared by Janne (@radiatefashion) on May 19, 2017 at 12:39am PDT

Elle, from the blog Elle Next Door, posed on a doughnut pool float in the bikini. Writing on Instagram, she said: “I DO-NUT ever want to leave this place (so sorry for being such a sucker for a pun) Actually living my dream life in Crete, in my favourite bikini (how cute is it?)”

Widya Soraya headed into the sun in her fruity bikini along with a giant blow-up swan, while Jess Hamilton donned the swimwear while sunbathing in the pool.

But this isn’t the first swimwear item to send shoppers into a frenzy.