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How to Design a Better UX (User Experience) for a Mobile App

How to Design a Better UX (User Experience) for a Mobile App:

The mobile app
development has now evolved to the level where it has a lot to offer to
businesses and users. A business introducing mobility to its people and
processes must go beyond simply ‘providing services’. But before any business
initiates a mobile app development project, it needs to know two important
goals; first, how the app keeps users engaged and second, how it solves a real
life problem.

We will discuss about
UX as the title itself says. The user engagement is created by UX or user
experience. The better an app has UX, the more it has user engagement. Once you
succeed to devise the most practical way for users to accessing and using your
app, you succeed to generate traffic that may later be converted into loyal
customers. Now, if your users love and like your apps, they will keep it and,
if they don’t, they will remove it from their devices without giving it a
second thought.

Also, if you
provide personalization, you enrich the mobile UX in more than one way.
Although things improving user engagement vary from app to app, there are some
fundamentals that never change. Here is the list of top 10 fundamentals that
help both businesses and app builders to come out with a mobile app development
having excellent UX.

Prioritize
what’s important:

What annoys users
the most is that they have to use an app having features they don’t really
understand. Here, they found themselves confused as what tabs or buttons do what
and what are the simplest steps to complete a purpose.

Believe it or not,
a full-featured app is nothing more than a crap. Because, if you have not
prioritized all the features, your are preparing your end-product to be
distractive which means users will get frustrated with it and ultimately,
remove it from their devices. It’s one basic tip that businesses need to abide
by their mobile app user experience designs.

Appeal
to user’s emotions:

Emotions always
play the key role in everything we see, feel and experience. We buy particular
product because we are influenced to do that. Our emotions are aroused by
several techniques of marketing and promotions.

This applies to
mobile app development too. People love to see things with their own emotional
touch. WhatsApp, for example, allows users to put a wallpaper of their choice
behind the chat-box. Similarly, many
apps do have the option to choose BG colors as some people like bright
backgrounds and others love it in the pastel way. Of course, it’s too hard to
make everyone happy, but if most people have common predicaments, they can be
offered with the feature of adding their own touch.

Take the
user’s role:

Even after a decade
of smart mobility, there is no fixed or set rule for designing a mobile app,
but you will see that a good mobile app always immerses in the demographics you
are designing for. While designing the user experience, make sure you also live
it so that you can discover whether the app is running in all the scenarios or
not. By this way, you still also discover the pain point that a real user may
face.

Say no
to unfit goals:

No two apps for
same purposes would have the same features. Something working for Uber may not
work for Airbnb. Every successful business model is unique in itself and, thus
they have different features even after serving the same purposes. One of the
key attributes of the UX of a successful app is that it is unique and, it provides
the different experience to users.

Make it
speedy:

The speed of an app
is also the part of user experience. The load speed or time of the app decides
how fast it is. It plays a major role in the retention of users. When users
launch an app, they expect it to get loaded quickly. The average load time that
does not dither users is 5 seconds and less than it. An app taking more time
than this may distract users to continue with it.

The
secret is ‘Less is more’ :

When creating the design,
keep in mind that people want fewer complications for things that they think are
simple. Businesses may think from their point of view that the more creative or
complicated design they will offer, the more their app would be liked by users.
But, reality is totally adverse of it. People love simplicity and they want it
even in the most complex things. Keep things straight and less sophisticated so
that all sorts of users can adopt your offerings.

Don’t
ignore text:

In the quest of
getting a minimalist design, the designers make major aesthetic mistakes. Take the
example of icons which are put in an app without any text explanation. But not
every time icons may succeed to deliver the exact meaning behind them. The same
applies on other visual metaphors, too. So don’t cut corners for the sake of
design. If there is need of adding text, add it.

High-quality
execution:

The key to design a
polished UX is keeping the sharp focus on the functionality and creating the
high resolution graphics. Most of the innovative things that an app can do are
added in several steps that are followed after the launch of an app.

Validate
your idea:

Before your app
actually goes in the market, you need to get it validated from actual users.
You can do it by releasing the beta version, which will be used by limited
people or from your group of friends and family members. Their feedback will
help you understand the relevancy of your idea into the actual world.

The core
rule:

Last but not least,
physical behavior, gesture and multiple-finger touch do also play a role in
shaping the better UX of an app. Also, developers need to understand how users
are do holding a mobile of a particular size and then treat an app to make the
experience more convenient.

Don’t forget that few
people are left-handed and many left-handed do everything only from their left
hands which the whole world does from their right hands. You can learn a lot
from the most popular apps like Facebook, Gmail, WhatsApp, Instagram, Linkedin,
Yahoo mail etc.

Author Bio :- James Stewart is a digital marketing expert
in Mobilmindz,
a prominent mobile app development company which provides Android and iOS app
development services across the global. He loves to write on latest
mobile trends, mobile technologies, startups and enterprises.

How to Design a Better UX (User Experience) for a Mobile App
Reviewed by pravesh maurya
on
03:18
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