FTD Webinar Series

The FTD Webinar Series features FREE online presentations on valuable topics that can help you increase sales and profits. The webinars are presented live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make the webinars an easy resource that you can access conveniently and take action immediately to positively impact your business.

Five Actions to Take to Improve your Shop's Cybersecurity
Cybersecurity incidents, such as data breaches and ransomware, are making an ever-growing impact on consumers and businesses. In this webinar, we'll discuss some techniques you can use to improve your ability to prevent and swiftly respond to cybersecurity incidents.

Floral Care & Handling Tips to Boost your Bottom Line
Join floral care and handling expert Steve Daum for an educational and entertaining journey through the cold chain. You'll learn how all the little details work together to maximize shelf life and ensure a great consumer experience. Don't wait to make these important tips a habit!

Payroll: Targets, Analysis and Incentives
We know payroll is one of your biggest expenses. In this webinar, Derrick will address how much you should pay your employees, keeping your business profitable after accounting for payroll, which departments to track separately and the percentage targets for each one. Finally, Derrick will share incentives that other florists are using to motivate and reward hard-working employees.

SEO 101: Driving No-Cost Traffic to your Website
Want to increase your website traffic, but have no idea where to begin? Unsure what "search engine optimization" (SEO) or "organic search" even mean? In this webinar, Timm will clear up the confusion and share five tips to help you harness the power of Google to drive more high-quality traffic to your site without paying for advertising.

Payroll: Scheduling for Profit
Having the right staff at the right time is the key to making your business profitable and keeping your payroll costs within your budget. In this webinar, Derrick will share how to determine the number of man hours of labor that you need each week, day and hour. He will also discuss how to schedule your staff to meet your business demands while achieving your cost targets and turning a good profit.