Marketing, advertising & media intelligence

Coliseum Sports Media (CSM), the startup media company that secured the English Premier League football broadcast rights from Sky in New Zealand last year, has branched into a new partnership to broaden viewership among Samsung Smart TV and mobile device users.

CSM has developed Tiger Premier League Pass Presented by Samsung SportsFlow, an app to deliver live games and highlights content on Samsung Smart TVs.

The Premier League Pass app was a collaboration with the one Samsung had already built and released last month in the Google Play store. It aggregates and presents sports news content.

The new Smart TV app is scheduled for release before the end of the 2013/2014 EPL season in May.

CSM chief executive Tim Martin says deal is another step towards adapting to customer needs. “Bringing our content under the Samsung banner allows us to develop a better platform to deliver sports media and to more rapidly introduce higher quality HD steams and other technological improvements we’re making to Tiger PremierLeaguePass.com," says Martin.

Under the deal, Samsung is the exclusive smart TV partner for Tiger PremierLeaguePass.com until 2016. CSM's EPL broadcast rights include TV and online.

League games can also be viewed by streaming on PremierLeaguePass.com for a $99 single season pass, $49 per month, $19 per 24 hours or $159 for a platinum season pass.

TVNZ also screens EPL games free to air on Sunday afternoons.

Last year Telecom announced an offer for existing broadband customers to get a 15 percent discount on a PremierLeaguePass.com season pass and a draw for 1000 free season passes.

Rival Slingshot said last year it wouldn't charge customers to use data while they watched EPL matches.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thinking outside the box: James Warburton and Mike Watkins on the future of APN Outdoor and billboards

After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for New Zealand Mike Watkins, to hear how APN Outdoor is tracking financially, approaching the digital rollout and where they see the industry heading in the future.

Gold Sponsors

Silver Sponsors

Why we like it: Many brands worldwide put out ads and campaigns in light of International Women's Day last week, some with questionable reasoning (looking at you McDonald's). It's great to see inspiration paired with action with this particular campaign, with women able to make a call to a respective leader to ask career questions or get advice about a particular field. With 17 leaders available, including author Joy Cowley and scientist Michelle Dickenson, we hope many Kiwi woman took up the opportunity to chat.

Who's it for: Bags Not by Bcg2 and Go Well Consulting

Why we like it: A campaign that wants to save the world is a good one in our books. The 'Bags Not' campaign encourages Kiwis to say no to plastic bags and supports them to change their single-use habits. Short and sweet and not too preachy, the ad uses celebrities such as artist Dick Frizell and writer and TV presenter, Jaquie Brown to help Kiwi consumers make a behaviour change. However, the proof will be in the pudding to see if Kiwis can cut down on the 1.6 billion single-use plastic bags used each year.

Who’s it for: BNZ by Colenso BBDO

Why we like it: This is the second phase of BNZ’s ‘Bank of You’ and it continues the focus on community and empathy. Featuring different communities in different situations the ad shows banking is more than just suits and spreadsheets. From flower shops to friends, New Zealanders are diverse and so are their interests.