The number interested in smartphones is pretty low, but I suspect that they have an image of being foreign market-designed phones that feature few of the essential Japanese functions such as emoji, One-seg television, and smartcards.

Next is the new HTC HT-03A, the very first Google Android phone for Japan, which is extremely comfortable to hold, but again it is missing most of the standard Japanese features like One Seg television, FeliCa electronic cash, and emoji.

“Emoji (絵文字 ?) is the Japanese term for the picture characters or emoticons used in Japanese wireless messages and webpages. Originally meaning pictograph, the word literally means e "picture" + moji "letter". The characters are used much like emoticons elsewhere, but a wider range is provided, and the icons are standardized and built into the handsets.�?