WOKY-AM (920) announced that it is switching to an all-sports talk format, effective Monday.

The Clear Channel station currently plays classic country music. Calling itself The Big 920, the new format is simulcasting the Clear Channel station WTSO-AM in Madison.

The station will feature: Mike Lucas and Matt Lepay, voices of University of Wisconsin football and basketball, from 6 to 8 a.m.; the syndicated shows of Dan Patrick at 8 a.m. and actor-comedian Jay Mohr at 11 a.m.; the voice of UW hockey, Brian Posick, at 2 p.m.; Mike Heller at 3 p.m.; NBC Sports host Erik Kuselias at 6 p.m.; and retired New York Giant Amani Toomer and Mad Dog Radio anchor Eytan Shander at 9 p.m. »Read Full Blog Post

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Sports talk radio is torture. The clueless hosts, the idiot callers who do nothing but regurgitate what they read from experts online to make themselves seem educated and knowledgeable. Just a black hole. And the dumb hayseeds that listen all day are the worst of them all.

My first reaction was, "what, another radio sports talk station?!"After seeing what they're offering - Lepay & Lucas, Patrick, Kuselias, this might not be so bad.Wish there were more real news/discussion shows without a bias agenda, though, ala WPR.

AMEN Beerhere about anything beating 1250, but Rome is definitely not the way to go. He's just awful. That was about the only thing 1250 has done right, in not ponying up to pay for his show after he was on for so long. I'd rather hear a 24 hour emergency broadcast test than listen to "thanks for the vine" one for time. No idea what people see in that guy.

Milwaukee as a market has very little options in the form of listening enjoyment. It is either sports or country music or hard rock. WOKY has had many different formats over the years and they all seem to fail. Why not try some classical music once to see how that works out. After all Milwaukee does not have one classical music station but most major cities do have at least one classical music station for their market.

HD radio is free (no monthly charges like SiriusXM), but you do need a special "HD" radio from Best Buy (or perhaps other stores). HD radios are reasonably priced and also pick up "regular" non-HD radio stations.

Simulcasting of 1070 and offering no local programming says to me that 920 the Wolf was not profitable, and Clear Channel is trying to use a "successful" station in another market to keep the 920 signal active, and reap whatever profits it can. The writing was on the wall throughout the year as first NASCAR, and then NFL games were added to the station. 3 All-sports stations are too much for Milwaukee, but 920 does have a chance, as they are filling in a niche. NASCAR is a niche, but has a dedicated following. Adding national NFL games is nice, as no other station in MKE offers that. The ratings will be small overall, but what will be the 25-54 male ratings be? I think they will at least stand a chance to be equal to 540.