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I have always favored Public Relations, Digital PR and Advertising over traditional forms of advertising. While social media picked speed in the west , India took its time. Today, India is absorbing social media and internet at break neck speed.

While this report is based on journalist out of US, I am not sure to what extent PR people use social media and digital pr tactics nor do I have any info on how journalists consider to use social media, websites, twitter and other digital platforms to search and research on their news.