Behavioral Economics: The context, the medium, and the interface within which a decision is taken, may have a far greater affect on the decision we make than the long term consequences of a decision even when we KNOW those consequences.

"I talked to coworkers who wanted to further their education, but they typically spoke in terms of getting a new piece of paper, such as a bachelor's degree, a masters, or a PhD. For them, education was about the doors they believed would open because of how they were labeled by institutions, not about making themselves truly better as thinkers. Buccaneers, on the other hand, don't take labels too seriously. A buccaneer studies in the hope of unlocking Great Secrets! Wonder! Mastery! A buccaneer lives for the excitement of deciphering the mysteries of human experience. A buccaneer wants status, too, but only if that status is justly earned and sustained through the quality of his work."