We’re here to promote the usage and versatility of California Raisins in the UK and raise awareness to increase sales.

California Raisins are used in a wide range of products, from baked goods and snacks to sauces, cereals and even beer. The versatility and outstanding taste of California Raisins make them an extremely useful ingredient or simple snack in their own right.

Our marketing strategy covers a wide range of activities, from advertising and PR to trade shows, but more importantly, the California Raisin Administrative Committee is committed to promoting California raisins to both the UK trade and consumer audiences.

If you’d like to find out more we’re always happy to chat and share some ideas, so give us a call.