Brand marketing by life stage Fabric softeners offer a great example of brand marketing by life stage. Brands seek to leverage the new baby as a key life changing moment impacting purchase priorities for Mums and simultaneously delivering […]

Snacking on instant noodles is popular with brands like Indomie Goreng (fried) instant noodles. These are renowned for their portable convenience and on the go snacking. Indomie is the dominant instant noodle brand in Indonesia from Indofood. Indomie is constantly growing the […]

Market research company Cimigo reports on the Vietnam consumer market trends 2016. The report was presented at the Vietnam Market Research Trends 2016 organised by M2 – Marketing & Media Network. The report can be downloaded here. The transformation of Vietnam between 2005 […]

More brands seek to involve their consumers with personalised packaging for viral marketing in Asia. For Vietnamese Woman’s Day on 8th March, Vaseline launched a campaign Only You, where consumers could add their photo to the Vaseline […]

McDonald’s is celebrating its 25th years in Indonesia. McDonald’s is asking consumers to reminisce happy times spent with them. Emphasising the happiness and enjoyment at McDonald’s and not just telling consumers about the delights of their menu. McDonald’s […]

Register Now Join us for Vietnam Market Research Trends 2016 at April’s M2 – Marketing & Media Network. Six of Vietnam’s leading market research experts who will discuss trends in Consumer, Media, Mobile, Retail and The Future of Market Research. […]

Cimigo constantly assist clients in mapping customer journeys, so that they may work to improve customer experience. From financial services to e-commerce to automotive sales there is no shortage of empirical evidence that moving beyond single customer touch points improves customer […]

Cinemaxx Junior launches the first cinema for kids in Indonesia, Asia. Innovation in cinemas as competition increases focuses on kids enjoyment. A new experience for kids, overcoming parental frustrations with cranky kids and ensuring kids avoid being […]

Online grocery retail enters a new level of convenience in Indonesia Asia. With a plethora of online grocery shopping sites such as Happy Fresh a new level of convenience is available with pre-prepared meals either ready to cook […]