Blog

Blogging is known to be incredibly effective in building your brand and growing your business. Blogging is an effective way to show off your business and expose it to your current clients and potential clients. Your blog will let people know where you have come from, what you are up to and what you can offer them.

The Global Entrepreneurship Monitor revealed that there has been an increase in women’s entrepreneurship primarily due to government support. The Small Enterprise Development Agency (SEDA) noted that 72% of micro-enterprises and 40% of small enterprises are currently owned by women. As a female entrepreneur, I find this statistic absolutely amazing!

More and more we are seeing a decrease in phone calls, faxing and hand delivering of documents; and are seeing a rise instant messaging such as Skype, SMSes and, of course, email. But email is fast becoming unmanageable and very overcrowded. A solution may be to allow a virtual assistant to manage your account for you? Here are the ways you can allow someone to manage your email account.

Being in a business network is important for a number of reasons, some being: increased business, business referrals, opportunities, advice and friendship. As a woman, business networks, are great for confidence and building friendships. Here are 9 business networking organisations in South Africa.

Blogging, by definition, is where you regularly write about an event, situation or topic. Business blogging then, would be a forum where you would share topical information about your business and informing people of current events, specials or new business developments, and so it becomes a valuable marketing channel. Thus, having a blog for your business is the best way to increase your online visibility engage with your customers. Here are 3 reasons why your business website should have a blog.

Let’s be frank – our schooling system does not teach students life lessons that will stand them in good stead for the business world. Some things you can, and will, only learn with time on the job; other things you can learn by others’ experiences of the real-world!

Here are 24 things I wish school taught me…I would’ve been so much more productive earlier on in my career.

Successful and productive people have the following attributes: they do not let themselves be distracted by unimportant things, they delegate tasks, they allow themselves to take breaks, and they are constantly inspired! Starting a new business is hard work (we know!), and being successful in that business is even harder (we know this too!). But one thing we know, is that we are not the first to walk this road. Entrepreneurial pioneers have gone before us, tripped over molehills, smoothed the road and are able to give us tips and tricks that we MUST learn from! Thankfully we do not need to make the same mistakes as our entrepreneurial forefathers. Here are some of the things that I have learnt (and continue to learn) in my 18 months of starting a business.