Netflix' Next Destination: On Your Remote Control

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Brilliant idea: Netflix and a number of consumer electronics companies have joined in a development effort to put Netflix-branded one-click buttons on remote controls that operate Internet-connected TVs, Blu-ray disc players and other devices.

This should make streaming Netflix from your TV even more convenient.

Netflix this morning announced that, starting this Spring, branded buttons – including some featuring the company’s logo – are planned to be placed on remotes that operate certain new Blu-ray disc players from companies like Best Buy’s in-house Dynex brand, Panasonic, Samsung, Sharp, Sony, Toshiba and others.

Sharp, Sony, and Toshiba will also place the Netflix one-click button on remote controls for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.

In a statement, Netflix boasts that here are now more than 250 “Netflix-ready” devices on the market. The company has 16 million members in the United States and Canada.

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Crunchbase

OverviewNetflix is an online platform that enables user to watch TV shows and movies on smart TVs, gaming consoles, PCs, Macs, mobiles, tablets, and so on. It provides its services under three segments: international streaming, domestic streaming, and domestic DVD.
The network enables members to access and view more than one billion hours of TV shows and movies per month, including Netflix original series. …