Minnesota dentist Walter Palmer caused international outrage this week after it was reported that he paid tens of thousands of dollars to take part in a big game hunt in Zimbabwe that resulted in the death of Cecil the Lion, a big cat well known to tourists.

Animal rights groups expressed outrage at the incident, and #cecilthelion was trending on Twitter on Wednesday morning.

To help him respond to the crisis, Palmer hired J Austin & Associates for media relations support. However, some questioned on Twitter whether the agency should have agreed to work with Palmer in the first place.

Would you work with a client involved in such an incident? Take our poll below or tweet at @PRWeekUS with your call.