Our Process

Our Process

Discovery + Creation + Launch + Maintain + Grow

Muse has developed a fluid, efficient and integrated process starting from Discovery and ultimately helping you succeed and grow. Each phase has a number of steps that are applied as necessary to serve each of our clients unique needs.

Discovery

We take the time to understand who you are, what you do, and how to best suit your needs as a business. We create a strategy to optimize your presence online so you can put your best foot forward. This step includes:

Client interviews

Target audience profiles

Competitive environment review

Develop key messages and themes that will drive visuals

Project planning

Functional Specs

Creation

Our creative team will work with you to bring your vision to life so that your branding and website looks and feels like you. Our developers will make sure that your design is perfectly executed so that your site not only looks great but gets the job done. Less than perfect is not an option.

Concept development

Layout and template design

CMS identification and setup

Template development based on approved designs

Quality assurance and testing

Launch

Our developers launch your site the right way, built from the ground up with the correct SEO tools, and integrated with the right analytics and webmaster tools. We want to make sure your project is ready to go so you can hit the ground running with it.

Maintain

We do everything in our power to keep your website performing perfectly and at the top of its game. From fixing glitches to upgrading your site with the latest technologies, we do the heavy lifting so you can sit back and watch the magic happen.

Domain registrar and host maintenance

Website CMS and plugin updates

Website backup on a bi-weekly schedule

Security and threat analysis and protection

Analytics and SEO monitoring

Website up-time monitoring

Grow

We believe that launching your site is just the first step; we not only maintain your site but we also help it grow and thrive in the online community. We are here to support you with future projects to help you manage the growth and change in your own business.

On-going analysis of site pages, recommending minor changes of content or design