Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here.

Over the years, we studied businesses endeavoring to master social media at various stages. We detailed our findings in our research report uncovering that the most organizations evolve through six distinct stages on their way to social business transformation. After release, we went back through our analysis and found that businesses near or at the sixth stage of evolution collectively shared seven success factors that assisted or expedited advancement. [...]

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it's actually the second part in a series of hangouts about Analytics, if you're selling online, this one might [...]

My sister is a Kindergarten teacher and probably one of the best storytellers I have ever encountered. From a young age I can remember being riveted to the edge of my seat by stories of things that I had little or no real interest in. THAT, my [...]

Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets. [...]

So, you went and won yourself an international client. Well done. Though the Internet allows you to do almost anything from anywhere, there may come a time when you will have to travel overseas. Whether you need to visit company headquarters [...]