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Winterwell Hand Lettered Case Study

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Hand lettered logos have become quite trendy in the past few years. I believe it's because the idea of handcrafted has become very important in terms of giving character to objects and therefore designs. Tobias Hall shared a super detailed case study showing how he created the logoset for Winterwell. It's definitely worth it and quite inspiring seeing his process.

Initial drawings

Development of chose rough

Final drawing

Completed drawings

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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