Having a website is just the start of your digital journey. These days it’s vital to have some form of online presence, but it’s no good just letting it sit there. A website is your online storefront, so it is vital that it is visible and works to your advantage. There are things you need to be doing, and basics you need to master to ensure that your website will be visible to the masses, which, of course, benefits you and your business moving forward. Search engine optimization is one of the best ways you can grow your online presence and website, but there's more to it. So, I thought I would share with you some of the tips you can use to boost your business website. To help you gain good search engine optimization as well as having a business website that functions well.

Try and ensure that your website has a niche

Of course, it can be hard to specify your niche within your business but try and make your focus around a particular subject matter, or industry if you are more business lead. This will help you when it comes to including keywords within your content, helping you become more visible when people type certain words you want associated with your site into search engines. Key words are an essential way to help boost your visibility in search engine results, so knowing the niche can really help you obtain the key ones that you may want to include in the body of your text and content over and over. Without, of course, it not making any sense to the reader. This is when ranking websites with SEO can go against you unless you tackle the fundamental ways in which to improve this side of your website. Professional content writers can be hired to help you do just this.

Try and be linked to by other established websites

Many search engines create results based on a website being deemed as highly ranked or of importance. One of the ways you can do this is having your website linked back to from other popular websites with a high domain authority. Backlinks can be created in different ways, such as comments on articles that welcome the engagement, but you can also have content created to be featured on other websites. This is where you can employ the services of an experienced content writer, who will create engaging copy that will also include a link back to your website. However, if you don’t want to leave the hiring to chance, why not gain the expertise of professional SEO agencies?

Keep your website updated and relevant

Is the content on your website relevant to your industry? Is it correct and factual? This is where your website needs to be regularly updated, and a great way to do this is through a blog that runs alongside it. This also creates more pages and links to your main page, which will only help you in regards to any advertisement and reach. A blog post could be seen in many weeks or months into the future, whereas your website can be a static page that doesn’t see much engagement directly. If you have never thought about it before, a bit of research online will be able to identify where you could make vast improvements with a blog and how you can starbone up. You could use it as a new domain and separate web page or just as a different page from your existing main website.

Be relatable

It can be difficult to not want to sound too professional, and there is nothing wrong with that, but with so much choice within many industries these days, more people are wanting to deal with real businesses that they feel are being portrayed from a person, rather than a computer or a robot. Again, blogging and social media updates are a great way to humanize your business and enabling the use of social media advertising and marketing.

Remove anything that slows down your website

Finally, page loading times can make a huge difference to your website. People are used to getting information fast, and the online world matches that, so if your page fails to open quickly it could put people off sticking around. Things that can slow down a web page includes pictures, music players and unnecessary plugins behind the scenes. A decent web developer and manager could be able to highlight these issues, but regular checks of your site could help to avoid there being any problems in the future.