DEEP DIVES

Persuasion

Watch how Brian from Lumo requested and obtained the domain Lumo.com from Microsoft for free, and received trade secrets from other companies, at no cost, simply by using persuasion. Brian Murrihy is one of the most ingenious product designers we have met. Not only because of his vision, but also because of his power to align and inspire others. Later he shares his experiences while at MIT Sloan.