Sales of California Lager will Benefit Discretionary Grants for State Parks Across the Golden State

February 07, 2013

San Francisco, CA (Feb. 7, 2013) – Today, Anchor Brewing announces that Anchor California Lager®, California’s first genuine lager reborn, is being added to our core lineup of distinctive beers with case sales supporting the California State Parks Foundation. This new release is currently available in California only.

Anchor California Lager was the first beer in our Zymaster® Series, originally released as a limited draught beer in early 2012.

“Our first release of this historic American beer was immensely popular with the public and also with our Anchor employees,” said Keith Greggor, CEO of Anchor Brewing Company. “From day one, Anchor California Lager resonated with us not only because of its distinctive flavor, but also because of the rich brewing history that it celebrates.”

Anchor Steam’s® roots go back to the Gold Rush, long before icehouses and modern refrigeration made traditional lagers a viable option. In 1876—thanks to an ice pond in the mountains and a belief that anything is possible in the Golden State—a little brewery named Boca created California’s first genuine lager. Anchor California Lager is our re-creation of this historic craft beer.

Made in San Francisco with two-row California barley, Cluster hops (the premier hop in 19th-century California), and our own lager yeast, Anchor California Lager is kräusened and lagered in our cellars. This all-malt brew is a delicious celebration of California’s unique craft brewing heritage.

The California grizzly bear on our Anchor California Lager label is from a woodcut by Durbin Van Vleck (1833–1898), courtesy of The Bancroft Library, UC Berkeley. First published in 1856 in San Francisco, it is a superbly crafted rendering of an original illustration by Charles Christian Nahl (1818–1878), who had painted both eastbound and westbound versions of this bear. Nearly a century later, Nahl’s bear served as inspiration for the design of the bear on California’s modern state flag. Although that bear is heading west, our bear—like the bear on Boca Brewing’s historic lager label—is heading east.

Anchor California Lager is now available year-round in 6-packs, 12-packs, 22-ounce bottles, as well as on draught at select bars, restaurants and retailers throughout California.

Anchor’s history, California’s first genuine lager beer, and our state parks were all born in the second half of the 19th Century. To celebrate California’s unique heritage, we are proud to announce that a portion of the proceeds from Anchor California Lager case sales will support a new partnership with the California State Parks Foundation. As a tribute to our shared history and traditions, we’re forming an Anchor California Lager Grant, to be awarded by the California State Parks Foundation as a part of their Discretionary Grants program to benefit state parks.

California State Parks Foundation is an independent nonprofit organization dedicated to protecting, enhancing and advocating for California’s 280 state parks – the largest state parks system in the United States. California State Parks Foundation’s work revolves around the belief that all Californians deserve access to excellent state parks – from beaches to mountain ranges, deserts to redwood forests, and everything in between.

Learn more about Anchor Brewing, our Anchor California Lager, and our partnership with the California State Parks Foundation at www.anchorbrewing.com. Learn more about California State Parks Foundation at www.calparks.org.

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About Anchor Brewing CompanyAnchor Brewing Company’s roots date back to the California Gold Rush making it one of America’s oldest craft breweries. Its Anchor Steam® Beer is San Francisco’s original since 1896. In 1965, Fritz Maytag acquired and revived the struggling brewery at a time when mass production of beer dominated and seemed unstoppable. Maytag started a revolution in beer that originated today’s craft beer movement. An undisputed icon, Anchor is America’s first craft brewery where beers are handmade in our traditional copper brewhouse from an all-malt mash. At Anchor, we practice the time-honored art of classical brewing, employing state-of-the-art methods to ensure that our beers are always pure and fresh. We know of no brewery in the world that matches our efforts to combine traditional, natural brewing with such carefully applied, modern methods of sanitation, finishing, packaging and transporting. See what we are brewing today at www.anchorbrewing.com.

About Anchor Brewing Zymaster ® SeriesZymaster® is a new word coined by Anchor Brewing to describe a brewmaster with hands-on experience throughout the a-to-z process of creating a new beer, from the research and selection of the raw materials and development of a recipe to brewing, fermentation, cellaring, and finishing. Our Zymaster Series is a unique series of beers from Anchor Brewing, rooted in its exceptional respect for the ancient art and noble traditions of brewing, featuring extraordinary ingredients, innovative techniques, and unusual flavors.

About California State Parks FoundationWith our 130,000 members, California State Parks Foundation is the only statewide independent nonprofit organization dedicated to protecting, enhancing and advocating for California’s magnificent state parks. Since 1969, California State Parks Foundation has raised more than $209 million to benefit state parks. CSPF is committed to improving the quality of life for all Californians by expanding access to the natural beauty, rich culture and history, and recreational and educational opportunities offered by California’s 280 state parks.