USC Football

What We Did:

"Circle Marketing has played an integral part of USCFootball.com's growth, especially during our crucial transition phase joining the Scout.com Network."Ryan AbrahamUSCFootball.com Visit Website

The Brief

USC Football is the most popular University of Southern California Trojans football sports news website on the internet. Affiliated with both Yahoo! Sports, and Rivals.com, USCFootball.com is the place to go for all Trojan football news and information. USCFootball.com was looking for some help with graphics, photo editing services for game photos, as well as some branding and additional marketing assistance with their e-commerce website and video motion graphics.

The Solution

Circle Marketing provided a turn-key photo editing process which helped keep USCFootball.com website current and up-to-date with the latest USC Football stories, and supplemental news materials. Providing website graphics in-line with the existing brand would help keep the brand in unison with the USC team they cover. Finally, optimizing the e-commerce experience would be a strong move to building an additional and efficient revenue stream back to the company.

The Results

The e-commerce website, game photography, and video graphics all reach a very large fan base of loyal fans and alumni, which helps generate additional income for the website. The website graphics and e-commerce solutions have kept the fans happy and engaged with the content, and popularity was sustained even through two years of NCAA sanctions where the school was not eligible for BCS Championship consideration. Currently, now that USC Football is again eligible for BCS Bowl consideration, the website is at very high levels, and Circle Marketing is still working proudly with USCFootball.com to provide any game and supplemental graphics as needed. We are now also helping the management team with the newly-acquired Fresno State Bulldogs website on rivals.com as well!

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