India’s leading and the largest mobile engagement and communications provider, mGage India was honored at the Messaging and SMS World Awards 2017, held at a recent event in London, UK. The organization bagged the awards for being the Best SMS Provider in Customer Service and having the Best SMS API.

“We are very excited to win not one, but two awards at this prestigious forum. These awards are a great testimony to our commitment to innovation and excellence. On behalf of our team, I would like to thank our customers for their continuous patronage, and for trusting us with their mission critical interactions with their consumer audiences,” said Jay Sheth – Chief Executive Officer, mGage India.

mGage India was judged the winner in the Best SMS Provider (Customer Service) category with its unique SMS service offerings that allow enterprises to deliver professional & high-quality assistance to their customers before, during and after a purchase.

This solution enables automated service updates during the engagement with consumer customers – thereby reducing customer complaints and increasing satisfaction. Further the organization benefits from a streamlined lead management process and significant savings in call center operations.

The company was also awarded as the winner in the Best SMS API category. One of the most common and more often crucial challenges faced by marketers is the inability to track the ROI of their promotional / transactional SMS campaigns. In general messaging campaigns, businesses do not gain insight into who read or clicked and interacted with their SMS communications. mGage India’s Smart Links SMS API solves the above challenges and a lot more by providing end-to-end analytics on the SMS campaigns, generation of dynamic trackable links per mobile number and hyper-personalized retargeting by a simple API integration at the customer’s application end.

The Messaging & SMS World Awards, organized by the Capacity Media, focuses on the recognition of global achievements, successes and innovations over the past 12 months in the telecom sector. The winners were selected by a team of independent judges from the detailed information submitted by dozens of entrants globally along with testimonials from their customers.

The Messaging & SMS World Awards, organized by the Capacity Media, focuses on the recognition of global achievements, successes and innovation over the past 12 months in the telecom sector. The winners were selected by a team of independent judges from the detailed information submitted by dozens of entrants globally, along with testimonials from their customers.

"The judges assessed all submissions against published criteria and graded them using a weighted points system to ensure consistency, depth of analysis and rigor. This process ensured a credible, fair and unbiased assessment of all submissions," said Alan Burkitt-Gray, executive editor of Capacity, who chaired the panel and presented the awards.