VEVO will soon *only* be offering account registration through Facebook

According to an email popular music video site VEVO is sending to users, it will only be accepting registration via Facebook moving forward starting March 9th, with the subject line of “The new VEVO.com is coming”:

In addition to the email announcement that VEVO users will only be able to login with their Facebook account, the login page for the site currently states the same thing, suggesting that a Facebook login will give users “the full VEVO experience”:

Will the full experience soon be one without the VEVO branded YouTube player? It’s unlikely that a deal with Facebook will be struck before the company comes out of its quiet period pre-IPO, but the partnership would likely drive up the interest for buying shares in the company as controlling the experience of music videos from record labels like UMG and Sony would be a huge boon for Facebook advertising.