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How To Boost Engagement By Using Video In Education

By: Lucija Vita Hanzic | May 8th, 2019

Using video in education is a fad that got widely spread over the past few years.
Many teachers are preaching about the benefits of video in the classroom, as they find using video in education dynamic and efficient.

It helps students to acquire information quicker than ever while feeling more natural and less stressed.
The “show, don’t tell” approach is becoming more and more popular, and helps students learn better as opposed to standard textbooks.

In this article, we’ll give you some ideas on why you should use video in education, and how to boost students’ engagement with it.

1. Introduce your school with video

If you’re on the “hunt” for new students to enroll in your institution, using video content in your presentation is a great option.

By creating short video clips with footage of your building, student activities, landmarks, and tradition, you can introduce yourself to both students and their families.

Including interactive maps, statistics, and other data, along with current students’ video testimonials will help those who are not able to visit your institution in person.

That way, you’ll get rid of the transportation barrier, and the student will feel more comfortable while having your school on their list of desired schools.

Choosing the right school for their children is also every parent’s goal.

Make sure to use video content and storytelling to gain their trust.

2. Use video to personalize the admission and acceptance process

If you’re conducting interviews for a school or a college, you can always set up a personalized video call with the student who lives in another city or state.

Video communication exists almost everywhere, so everyone can easily participate and get their chance to introduce themselves even without traveling far and losing a lot of time.

If you opt for using video in the acceptance process, you can use it to ease admissions. Greet each student, congratulate them, and humanize this sometimes stressful occasion.

Provide them with relevant information for enrolling in courses, demonstrate housing (if you offer it), or explain extracurricular activities.

You’ll raise excitement among the newcomer students, and prepare them for everything that awaits them.

3. Use video to assign homework

Instead of assigning a reading, or writing an essay for homework, choose watching video content.

You won’t have to deal with “the dogs who ate their homework.”

All your students already watch tons of video content every day, so what’s the point of skipping an interactive history video lesson?

Also, if something isn’t apparent immediately, only a small percentage would bother to reread something, or even to research it more in-depth.

But, if the video is engaging enough, and if it covers the topic in an interesting way, your students will watch it completely, and maybe even once again to ultimately obtain all information.

Encourage your students to watch more useful video content. If they have been assigned a task where they need to describe something, the best option to prepare for that task would be to watch a specific video.

Example: If they have to explain the food chain in a particular natural area, it would be good to watch a short documentary that precisely describes that system and explains it a bit more in depth.

If they have to explain the splitting of atoms, a short demonstrative video will work wonders for their understanding of the process.

4. Use video to illustrate and demonstrate

The best way to define what you want to define is by using video.

The visual analogy analyzes the process, clarifies the concept, and makes things more understandable better than anything else.

Moreover, if you take care of every student getting their copy of the specific demonstration, they’re more likely to rewatch it until they figure things out.

Using video in education establishes a sense of presence. It boosts the cognitive processes, as well as the social presence. It creates an additional amount of engagement, which traditional learning through books can’t accomplish.

Moreover, having video content in the classroom entices students to use it more at home to self-study, without bothering anyone or wasting someone’s time.

5. Include videos in your presentations

Whatever you’re presenting, there’s probably a video for it, too. Make sure to find it and include it in your lecture.

Sometimes, the topic of your presentation can be monotonous. It can contain a lot of numbers, statistics, or long words. Break the dullness and catch the attention of your students (or colleagues) with video.

Embed it from YouTube or any other video platform via a link, or upload it in the document. You’ll bring the enthusiasm of your viewers to a higher level, and you’ll ensure everyone’s on the same page.

To conclude

Using video education is a practice that is used by more and more teachers in schools.

The benefits of video in education are numerous, but probably the most important one is that it is accessible to everyone, it’s cheap, and it accumulates more students’ attention.

Kids learn fast nowadays because they consume massive amounts of video content. Hop on that train.

Soon you’ll have a room filled with interested kids, who don’t make outdated excuses for not having their homework done.

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