Case Study: How HSN Lifted Revenue with Content Automation

Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation.

Every day, the HSN features one amazing deal on their website. They relied on email to promote those deals, but their email production process was tedious. They had to produce and proof multiple sets of assets across several teams. It was time-consuming, to say the least.

That is, until the team discovered email content automation.

Using email content automation, HSN created a campaign that not only drove revenue to their daily deals, but also lifted web traffic by 31%. Oh, and it decreased their email production time from 1.5 hours to less than five minutes.