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APES are more than just residents of the jungle! A.P.E.S. is an acronym for the four significant factors that people purchase things. To sell and close deals you need to comprehend what motivates people to purchase. You should pay very close attention to what people say, ask the ideal concerns to completely understand the issue they are trying to fix, why they are attracted to one item or service over another and how you can best help them.

Take any item or service individuals purchase and you will see that they were motivated by one of these four driving forces. I do not care if it is car, home, house improvement, fitness center subscription, jewelry, dinner, phone, TELEVISION, paint task, or a life insurance policy. Look, performance, cost-effective or safety or some combination will be an impact in the sale.

I have actually owned 25 or 30 phones in http://www.thefreedictionary.com/Who is Grant Cardone my life. I purchased my last one due to the fact that the new style had actually come out and I thought it was hot (appearance). I liked it because it was smaller, thinner and moved in and out of my pocket quickly. I updated from a perfectly performing phone not since the brand-new phone was faster (performance) however due to the fact that it was hot. I then updated my strategy (another purchase) because the texts were free (cost-effective) and I got a discount rate on the rate of the phone for buying 2 years of service from the carrier. I then bought a cover to protect the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my decisions as they do all buyers. Know your APES and close more offers. Learn exactly what your client’s motivation is by asking them why do they want the item today and what problem do they wish to solve. Right now you’ll get a factor that suits several of the APES. As soon as you gain that understanding you can suggest the ideal item and guide them through the offer. You’ll have a pleased client delighted about their new purchase grant cardone success and they’ll be most likely to refer service your way.

For info on how you and your business can increase sales performance and youtube.com/watch?feature=youtube_gdata&v=khE5bQG0hAo profits 15-25% visit http://www.cardoneuniversity.com. You can likewise follow Grant Cardone on twitter @grantcardone.

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