BAC SENIOR CARE (BACSC)

Believe it or not, up until the launch of BAC Senior Care, there were no full-time marketing or management companies in the state of California, as well as many, many other states.

About two years ago, the President of BAC Medical Marketing, gained first-hand experience when dealing with his elderly parents who were in a very well-known, posh and prominent senior care facility, and where he saw for himself how badly run and mismanaged it was, forcing him to move his parents out of there. He knew that the in-house management approach used by this large senior care facility, as well as all others, wasn't the answer, but when he searched for senior care marketing and management companies, his search came up empty. He knew there had to be a better way, so he set out to find the best managed senior care facility he could find for his parents. That led him to a meeting with the owners of a four-facility residential care for the elderly (RCFE) that was expertly managed and provided superior care. After that fortuitous meeting with the owners, who have a construction and management background, and after moving his parents into one of their facilities, he sat down with the owners and proposed the formation of an RCFE management company, to be called BAC Senior Care (BACSC), that would approach owners of other senior care facilities and offer to manage their facilities for them. BACSC would use the same "formula" that made his parents' facility so good, to implement the changes necessary to make those other senior care facilities well-managed, more efficient and more profitable, not to mention, providing care that is head-and-shoulders above their competitors. In addition, with our construction background, we can show owners how they can add additional bedrooms or remodel their facility, all within a reasonable budget. If a small property sits on a large parcel of land, building out the existing facility, by adding more bedrooms and adding an additional free-standing building or two on the lot can produce enhanced revenue with a tremendous return on investment (ROI).

Marketing Services

Properly Marketing a Senior Care Facility

Reliance on referral sources and placement agencies can be stressful and leave you looking for more business. With the online advertising capabilities available today, you now have the ability to fully control your census and find new residents on demand with consistency and predictability.

For most of your potential residents and their family members (i.e., target audience), the research process begins online, the sales process begins online, and the decision making process begins online. Harnessing these processes would allow you to be in the right place at the right time with the right message to meet these people, if only you knew who they were.

At BACSC, we do can now offer you the opportunity to pinpoint these people, through our proprietary 2DAY® (data-driven acquisition yield) process utilizing digital marketing.

Today, 91% of baby boomers (i.e., potential residents) use social media. It’s becoming easier and more effective every single day to reach your target audience through online channels and generate more business.

The 2DAY® process is fairly simple. We use your social media (Facebook, Twitter, Instagram, etc.) and Google accounts to place targeted advertisements for your senior care facility in front of your ideal potential residents and their family members. We do this to show them who you are, build trust, and offer something to them like a free tour, consultation, or special offer on your services. This way, they will see your senior care facility when they search online or are browsing their social media feeds. You will be present, seen, and engaged with your target audience as they progress through the decision making process. They are then able to reach out and send you their contact information for you to then connect with them. After that, you simply do what you do best - help those families needing your services. We then continue reaching more people who need your services and help your business thrive.

Whether your senior care facility is new to online advertising or you've been doing it for years, we have the capability and technology to take your senior care facility to the next level.

The beauty of the 2DAY® process is that once it is put in place and fully functional, it is replicable, scalable and predictable, giving your senior care facility the ability to have a consistent flow of new residents coming in the door.

Management Services

Properly Managing a Senior Care Facility

BACSC has more than two decades of combined experience working in the senior housing field. We manage senior facilities in many communities in Southern California. We provide oversight, and an entire range of management services, including on-site social service coordination. The guiding principles in our management of senior housing is a focus on the person, our senior resident. We are convinced that care for our elderly residents, safety, quality of life, well maintained facilities, good management practices, and strong support from BACSC are all accomplished through a strong and caring staff.

Working with Senior Care Facilities

We work with owners to secure funding, navigate the regulatory process, and build staffing configurations. We will work with architects and contractors throughout the pre-construction and construction phases and develop an ongoing marketing plan that meets the owner's requirements. BACSC will complete the licensing procedure, as well as guide your staff through the "rent up" phase with the goal of full occupancy. We will manage the ongoing operations of your senior care facility maintaining the highest standards of care and safety for every resident. We are equipped to take over management of established senior care facilities and promise to provide excellent management that you can trust.

Market Rate & Affordable Housing

Each community and each owner have different needs. BACSC currently manages properties that rent for market rate, as well as, properties that offer affordable housing to many groups of individuals and families. Our working philosophy is that for our market rate properties, our goal is to maintain both the operation and the property at a high standard without overspending the owner's money. This provides for a property of which the owner can be proud. For our affordable developments, our goal is very much the same. These properties are kept up to the same standards of safely, operations and maintenance, ensuring that an affordable property will never become "run down".

Housing for the Mobility Impaired Adults

BACSC has many years of experience managing housing for mobility-impaired adults. We understand the special needs of this community, as well as the desire on the part of all our residents to be self-sufficient when possible. We manage with sensitivity, awareness, and the highest standards of care. Each site serving mobility impaired adults is staffed by a social service coordinator whose role it is to assist residents in maintaining maximum independence while receiving all necessary help from the community.

Family Housing

BACSC is very proud to provide, both subsidized, as well as, conventional family housing. Providing safe affordable housing to families in an era when housing is difficult to find, that's what we do. Helping build communities, that's what we do. Being good stewards of your housing, that's what we do.

Services to Profit & Non-Profit Developers

Whether you are a "for-profit" entity seeking to maintain an income from your property, while at the same time keeping your property well-maintained, or a "non-profit" organization offering affordable, safe, and well-maintained housing, BACSC can help you succeed. We work with individuals and organizations that wish to build or develop a wide array of housing options funded by conventional lenders, tax credits, bonds, HUD or state and local housing and redevelopment agencies and private foundations. We have the capacity to research the ever-changing field of funding for housing options. We also have a working relationship with a non-profit organization committed to providing affordable assisted living facilities, affordable housing for the elderly, and a range of social services.