トルコの健康食品・健康飲料市場：企業プロファイル

トルコの健康食品・健康飲料市場：カテゴリー分析

健康志向（BFY）飲料

健康志向（BFY）加工食品

食物不耐性対応製品

強化/機能性飲料

強化/機能性加工食品

自然健康飲料

自然健康加工食品

オーガニック飲料

オーガニック加工食品

目次

Product Code: HWFBTR

In 2019, health and wellness (HW) continued to register double-digit retail current value growth in Turkey, stimulated by the young population, rising urbanisation and increased levels of education, leading to greater consumer demand for healthier packaged food and beverages. HW packaged food and HW beverages saw similar growth rates in 2019, but HW packaged food continued to account for higher sales. Naturally healthy was by far the biggest category.

Euromonitor International's ‘Health and Wellness in Turkey report’ tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.