Thursday, June 19, 2008

I think some people think that to be good at sales you need a dynamic personality, a great sense of humor and super quick wit. These qualities are definitely a plus!

But the real secret to jazzing up the sales of your business is to just be consistent.

Be consistent in the quality of work you provide. Clients will learn they can depend on you.

Be consistent in how you deal with clients. Don't be a moody! Don't appear down in the dumps. Have a positive attitude about your business - always.

Be consistent in your marketing efforts. Instead of spending a lot of money on one large marketing effort, like a mail-out or TV ad, spend smaller amounts of money on several marketing efforts over time.

Be consistent in your promises to employees. Your employees ARE your business to your clients. Make sure they feel engaged and appreciated.

Be consistent in your community involvement. Getting involved in trade associations and community groups is a great way to market yourself and your business. Being involved for just 1 year won't provide you with a jump in sales. You have to get involved and stay involved over time.

About Me

Although many people think it's a nickname, my name is really "Zan." I have some great nicknames: Zanadu, Tarzan, Zan Antonio, Zany, Zanzibar & ShaZan! I am a marketing and sales professional who loves the challenge and creativity behind what makes people decide to buy.