COMPANY PROFILE

AKSHAR CHOUDREE-FINE JEWELLERY

CEO of Akshar Chou

Akshar Choudree

AKSHAR CHOUDREE-FINE JEWELLERY was an inevitable consequence of the energy, zest, passion and enthusiasm which lay nascent in the young Gemologist from the age of 15. Success in a high-end, luxury market demands meticulous and exquisite designs matched by quality materials, a mantra religiously adhered to at AKSHAR CHOUDREE-FINE JEWELLERY. Style and sleek design intrigued Akshar from a young age which prompted him to design, craft and fashion his first piece at the age of 15, his first foray into the world of jewellery design. Whether it’s a ray of sheer golden light or a sumptuous dazzle of pure, white brilliance, the incandescence of his pieces will mesmerize you. Collaborative endeavours with renowned and celebrated couturiers enabled him to showcase highly anticipated bespoke collections on runways covered by the international press & media. This exposed and allowed him to cater for a niche market- fashionable clientele with a taste for opulence and extra-ordinary extravagance.Collaborative endeavours with renowned and celebrated couturiers enabled him to showcase highly anticipated bespoke collections on runways covered by the international press & media. This exposed and allowed him to cater for a niche market- fashionable clientele with a taste for opulence and extra-ordinary extravagance.

Complementing inspired pallets of different collections reflecting heritage, irreverent use of colour, pattern and unique silhouette-quality gemstones, fully faceted diamonds and precious metals such as white gold and platinum meet exceptional craftsmanship to create collections that abound in luxurious detail and absolute perfection.

Bold coloured gemstones such as ruby, emerald, sapphire, tourmaline and tanzanite, unusual metal textures, intricate setting techniques such as micro pave and the more traditional milligrain and a heady sensuality come together to bind both classic & contemporary styles in a manner rarely seen.

Not only does Akshar Choudree oversee the smelting process of his team, but also has in house designers and craftsman, with whom he works to create his seasonal collections. Their expertise in setting diamonds with precision and experimenting with both modern and classic designs has resulted in pieces which are the epitome of exquisite splendour, evident of an era of beauty and innocence. The eclectic nature of his interests and experience as a Gemmologist and Jewellery Designer, who graduated from the prestigious Gemmological Institute of America (GIA) as a Gemmologist and an Accredited Jewellery Professional and obtaining further qualifications of a Graduate Pearls Diploma and a Jewellery Design Diploma. He also won the GIA Jewellery Design Award at GIA in New York, a city which is home to some of the most elite jewellery houses in the world.

His attendance at international jewellery and diamond exhibitions exposed him to the latest in design trends, cutting-edge equipment and machinery as well as obtaining exclusive inside knowledge of the selective and preferential demands of different countries and markets.

He trained with the largest diamond processing company in the world, Rosy Blue, where he learnt from some of the most highly skilled Diamond Graders in the industry. Rosy Blue employs some 10,000 people around the globe and has a presence in over 14 countries. He was involved in the task of trading, sorting and valuing thousands of carats of diamonds on a daily basis at the company which is usually the exclusive domain of generations of diamond dealers and is preserved for their progeny and required a rigorous training regime encompassing a six-day week schedule in Mumbai.

He was also involved in cutting and polishing semi-precious and precious stones in exotic Jaipur, his ancestral home, a city renowned for its palaces, exuberance and tradition of royalty, where he learned the finer art of the properties of different stones as well as the intricacies of cutting and polishing.

Akshar was privileged to have undergone his training in rough diamonds with DTC Sightholder KARP group, Surat, one of the most well respected diamond manufacturing companies in India and globally, which received the most prestigious awards by the Indian Diamond Council and Government of India for its export achievements.

AKSHAR CHOUDREE-FINE JEWELLERY was established with the intention of being showcased on runways internationally in conjunction with leading couturiers in a symbiotic relationship between elegant apparel matched with the sophistication of eye-catching accessories encrusted with precious and semi-precious gemstones. AKSHAR CHOUDREE-FINE JEWELLERY achieves this synthesis of two such complementary aspects of fashion which proves beneficial for both elements of interrelated design. This allows the opportunity of showcasing a collection with the movement and fluidity of jewellery as wearable icons, interacting with both outfits and models in a real-time environment. One can never err with the combination of haute couture, refined craftsmanship, sophisticated glamour and undisputed femininity!

Diamonds NEVER EVER fall out of rings! They are only ever dislodged by a force, not deliberately! and Precious metals, don´t become scratched or dented on their own. Here are some steps to take care of your Diamond Jewellery: Diamond Care Instructions

Pearls are organic gemstones that are vulnerable to acid, alkaline and different humidity levels. Perfume and hairspray should be avoided on the areas where pearls are worn. Here are some steps to take care of your Precious Pearls: Pearl Care Instructions

Repair Policy

AKSHAR CHOUDREE is pleased to repair any merchandise purchased from AKSHAR CHOUDREE. Once in receipt of the damaged goods an AKSHAR CHOUDREE jeweller will professionally inspect the piece to determine the proper course of action. AKSHAR CHOUDREE will gladly repair your items at a charge to be determined after an evaluation by a certified AKSHAR CHOUDREE jeweler. The customer will be informed of the charge and must authorize such charge prior to commencement of the repair. AKSHAR CHOUDREE will only be responsible for merchandise for a six month period after drop off by the customer.

Shipping Policy

AKSHAR CHOUDREE is pleased to offer complimentary shipping, handling and insurance on all purchases of R40,000 or more. AKSHAR CHOUDREE will ship with the most secure overnight carriers. Your jewelry is fully insured until it is securely in your hands. A signature is required upon receipt so please ensure that someone you nominate is available to sign for your package. Should you require special arrangements for the delivery of your items, we shall be pleased to accommodate your request.

Privacy Policy

This Web Site does not collect personally identifiable information. You shall not in connection with your use of this Web Site: (a) violate any applicable local, state, national or international law, statute, ordinance, rule or regulation, including, without limitation, those relating to competition or antitrust; (b) interfere with or disrupt the computer networks of AKSHAR CHOUDREE FINE JEWELLERY or any of its affiliates or attempt to do so; (c) forge headers or in any manner manipulate identifiers in order to disguise the origin of any information; (d) upload, post, transmit, publish, or distribute any material that infringes, violates, breaches or otherwise contravenes the rights of AKSHARCHOUDREE FINE JEWELLERY or any of its affiliates or any third party, including any copyright, trademark, patent, rights of privacy or publicity or any other proprietary right; (e) interfere with or disrupt the use of the Web Site by any other user; (f) use or attempt to use the Web Site or any information in any manner not permitted or in such a manner as to gain unauthorized entry or access to the computer systems of any other person or entity; or (g) upload, post, transmit, publish or distribute any material or information that constitutes or encourages conduct that would constitute a criminal offense, give rise to other liability, or otherwise violate applicable law. We request that children please do not submit information to us without first obtaining the consent of a parent or guardian.

Returns & Exchanges

Items purchased online at www.aksharchoudree.com or by phone may be exchanged or returned up to 7 days after the date of original purchase if accompanied by the original sales receipt or packing slip in their original packaging and have never been worn or damaged. Credit card purchases will be refunded by a credit to the cardholder’s account for the amount originally charged. Refund or store credit will only be given after management confirms that the returned merchandise is AKSHAR CHOUDREE merchandise and is in its original condition with no damage, wear or tear. Customers desiring a refund or credit are required to provide original receipts and original G.I.A certifications if provided with the purchase. Please note, upon receiving your return of the item it will be reviewed by our quality assurance department. Items showing signs of wear or those that have been engraved, altered, re-sized (by a jeweler other than AKSHAR CHOUDREE-FINE JEWELLERY) or damaged in any way shall not be accepted for return. Returns without an AKSHAR CHOUDREE return code or improperly packaged or uninsured will be refused receipt.