Moshi Monsters creator Mind Candy has launched a magazine that aims to
encourage young girls to become interested in technology

British entertainment company Mind Candy has launched a new children’s magazine, which aims to encourage young girls to become interested in technology.

The magazine, named Poppet after one of the most popular Moshi Monsters characters, will be positioned as an aspirational title for young girls, focusing on 7-10 year olds, and will largely focus on encouraging creativity with a focus on technology.

Poppet aims to show its female audience what a career in tech is all about, and each issue will include a feature looking at the different roles for women within the technology industry – including developers, product managers and coders. It will also include puzzles, stories, interviews and recipe pages.

"The tech industry has long been seen as a man's world and something that is 'not for girls' but we completely disagree with that notion," said Jessica King, editor of Poppet magazine, "There are more and more women shaking up the sector and we hope that Poppet magazine will inspire the next generation of female techies."

As well as Poppet herself, the magazine will feature four other Moshi Monsters characters, each with their own personality and skills.

For example, Zaffi is a tech savvy Moshi with a passion for gadgets, who runs her own ‘Tech Squad’ encouraging readers to learn more about coding and technology with puzzles, interviews and ‘pawsome’ facts. Other characters include Juno, Serena and Lucki.

Poppet magazine will come out every four weeks, priced at £2.99. The first issue, themed around Earth Day, will be on the shelf from 27 March from newsagents and retailers.