I was recently invited to speak at a TEDx event. I spoke on the subject of fan experience. Here it is… enjoy! Find out more at www.thefanexperience.co.uk.

Author Biography

Leena Sowambur is an established expert in digital music business. She has two music business degrees and ten years in digital marketing and PR. Leena has held roles within Sony, award winning digital marketing agency Outside Line and the pioneering music dotcom Peoplesound where her clients included Universal, EMI and Warner. Leena also has indie sector experience with clients such as Sanctuary, Echo/Chrysalis, Beggars Banquet and Ministry of Sound as well as boutique labels such as Tummy Touch, Warp and Wiiija and Telstar.

Leena speaks all over the country on the subject of digital music business. Events regularly include University of East London, University of Chester, University of Westminster, The Manchester College, London Metropolitan University, Croydon Council, Southwark Council and Portobello Business Centre. She recently spoke at TEDx.

Leena’s business “Positively Music “is a coaching business that helps top music industry organisations create communities of raving fan customers. She is writing a new book called “The Fan Experience” focussed on the music fans’ growing role in the music business with the audio visual product and training courses to match.

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