Should you be doing “live” or “prerecorded” marketing videos?

Transcription:

“Hey, Scott here with another tip on producing marketing videos with your smartphone. In today’s video, we’re gonna talk about how you can decide whether you should be shooting live videos or pre-recorded videos. It really comes down to purpose. What is the purpose of the video? If you’re looking to get new leads in your business, like prospects you don’t already like, know, and trust you, then a pre-recorded, short, marketing video that demonstrates you as an expert, is absolutely the way to go. But if you’re looking to build on your relationship with people who already like, know, and trust you, whether they’re clients or not, then a 10-20 minute live video is the way to go because you can engage with people. They can ask you questions and you can respond. I wanna illustrate one other really important point here and that is the time investment. People that don’t know, like, and trust you, they’re not gonna be willing to invest 10-20 minutes in you, but they might invest two minutes, especially within the first 10-15 seconds of your two minute video. You touch on a pain point of theirs and you explain to them how you’re going to solve that for them if they just watch the end of the video. Then after watching two or three of these videos, they begin to like, know, and trust you then they’re willing to spend a little more time and invest maybe 10 or 20 minutes watching a live video with you. Anyway, I hope that helps you determine whether which strategy is better for you or you should be using both. And if you have any questions at all about video marketing, comment in the box below and I’ll answer your question in one of my next videos.