We're attracted to the theme of CNN's coverage of the opening today of the National September 11 Memorial Museum in New York - "Tragedy turns the mundane into memorial." And indeed, that ghastly day did just that. Like the display of Genni Gambale's red wallet, which was found on the roof of a Marriott hotel a few blocks away from the World Trade Center. Employed by Cantor Fitzgerald, she was trapped on the upper floors of the North Tower when American Airlines Flight 11 crashed into it at 8:46 a.m. Genni's wallet includes her Brooklyn Public Library card; she was 27.

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.