A Closer Look At The Future Of Television And Social Media

February 23, 2012

Social media has tipped the entertainment business scale through its applications and platforms that can bring everything from the outside world into the World Wide Web. It seems everything from movies and TV shows can be viewed online. You just need a personal computer or laptop; connect to the Internet and BAM! You never have to miss any episode of The Vampire Diaries or the latest Ellen show.

Is Social Media the New Entertainment Solution?

Social media encompasses most of what people would consider entertainment. Live streaming keeps everyone up to date with their favorite TV shows. Sharing and downloading of different movies that have already shown [and some that were not] have somehow been a boon and a bane for people in the entertainment industry.

Music can be easily shared and listened to as well. Videos from YouTube also provide great options for those looking for educational, funny, emotional videos. With the accessibility and ease of getting what you want from your TV on your computer, smart phones or tablets, it does not seem too surprising to find out that a lot of entertainment business companies are incorporating the social media platforms and applications into their broadcasting and advertising strategy.

Scores of people all over the world believe that social media is a form of entertainment and in a way this diminishes the concept of getting one’s media fix in just one format. In fact, if a person wishes to do business or spread information about their company and brand with only just one platform, he or she will definitely find his or her business lacking. What does this mean for those in the entertainment business?

The Entertainment Business and Social Media

If you were to ask people nowadays what sort of engagement and rapport they want to have with companies and brands, they would probably say that the more accessible platforms there are, the better! Companies can really capitalize on the opportunity to regain the trust of their consumers by emerging from outside of a TV company or office and actually engaging with their consumers through different social media platforms.

This can be said as well for journalists and news reporting companies. With Twitter’s micro blogging ease and its real time updates, a lot of people appreciate the fact that they can get their daily news fixes and know what is going on around the globe with just a touch of a button or a single tweet! Many news items even get on Twitter or Facebook before they reach the TV news!

People Spend More Time on the Internet!

In a recent research, it was found out that China has had a huge, massive shift the last couple of years. Considering that there are still some areas in the country that restricts YouTube, it is quite astonishing to see the facts that between 2009 and 2010, the percentage of people watching television dropped to 42% while the number of those who are regularly online increased by 45%!

In short, if you try to look at the bigger picture and scan far ahead, it looks like media entertainment is going to be hauling their assets off a broadcast that can be made with different applications and platforms. Television show episodes, which can be easily downloaded and shared, will probably push the networks to turn their attention towards trying to figure out how to monetize on social engagement online as well as how to protect their assets.

For one, they will most likely take the TV out of the television and then convert it into TV online. One great example of this thought being a reality is Google TV. In terms of really getting all your TV and FILM fix with just one click of the button, Google is pioneering and paving the way to helping the industry into incorporating social media into their networks and vice versa.

Imagine, sitting in your living room and creating a good romantic ambiance for your anniversary by just downloading a “fireplace” app from your TV? How about being able to select, download and watch your favorite movie? Or not having to actually get up and find your cookbook since you can easily access the web through your TV and then download recipes?

Definitely, Google TV is harmonizing social media platforms with television and clearly, this is just the beginning. However, one question will always remain in terms of personal growth and development. Will this marriage of social media and television produce a lazier generation all geared towards immediate satisfaction and gratification?

July 1, 2014

Get in touch With Kevin

Kevin K. Lau

Kevin K. Lau is a Network Marketing Business Coach and Social Media Consultant. His business is centered on teaching people how to build an Online Network Marketing Business using Social Media.

Kevin literally spent over $50,000 in research and study to learn and master the art of Internet Marketing and Social Media Marketing so that he could teach people and businesses how to effectively grow their online presence.

Since then, he has personally worked with some of the top gurus in the industry including Mari Smith, Russell Brunson, Jerry Chen, Mike Dillard, Jonathan Budd, Katie Freiling, and many others.