Reasons Why Your Brain Craves Infographics

Infographics are everywhere but what made them so successful? What drives you to visit our site and look at all these amazing infographics every time? The following infographic exposes the science behind the boom of this marketing tool.

First, in the recent years a huge increase in visualized information is evidenced. For example, it is estimated more than 9000% increase on the Internet since 2007. One reason for that is the fact that almost 50% of your brain is involved in visual processing. Second, we need to understand things fast because we suffer from information overload. Recent research explains that we consume 34 gigabytes of information on an average day – just outside work.

So, why infographics are so engaging and intriguing for the public? They help us get information more quickly because they are more accessible, more persuasive and easier to recall. In a nutshell, infographics are easy to digest, fun to share and extremely engaging. That is why, it is no wonder infographics have been so successful so far.