An exclusive, live webinar from Social Media TodayJanuary 15th, 2013 at 12pm ET/9am PT

Sponsored by

How can you conclusively demonstrate the return on your social media investment? Research performed for The Social Customer Engagement Index 2012 revealed that two of the biggest obstacles in engaging with customers on social networks were management buy-in (31%) and determining ROI (28%) – and of course, management is more likely to buy in if the payoff is clear.

But the path to social media ROI is highly variable, depending on your business, your market, your customers and your company culture. And being able to quantify any investment through ROI is also key in justifying your social media budget ‘ask’.

Join us for a debate on defining, and implementing measurable ROI to every kind of businesses. Our experts will discuss:

Building engagement with customers, establishing tie-ins to purchasing and reducing costs of customer service.

Is calculating ROI for social media even possible? If not, what’s a suitable substitute?

Which ROI-oriented answers do practitioners need to prepare to support their arguments?

Which analytics will help a business determine true ROI given its particular market?

Lux Narayan is the CEO and Co-Founder of Unmetric Inc, the Social Media Benchmarking company. Unmetric is is a pioneer in the social media competitive intelligence space, and is quickly carving & owning a niche for itself in providing unique analytics across social media platforms like Facebook, Twitter, YouTube & Pinterest.

Dr. Natalie L. Petouhoff is a business strategist & consultant as well as a leading authority on social media ROI. As a Forrester Analyst, Dr. Natalie led the pack by writing the world’s 1st social media ROI model. Today Dr. Natalie continues to lead the marketplace with her practical experience & proven abilities to guide companies & brands

Arthur Bailey is the Senior AR/PR Manager for Microsoft Worldwide SMS&P. With a strong emphasis on Microsoft’s channel recruitment and SMB sales strategies, Bailey manages analyst engagements that focus on Microsoft’s core technologies as well as its channel and SMB programs’ strengths and challenges.

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

SO! What? SOcial Community

SO! What? SOcial

Full Service SOcial Media Agency

SOcial Media is here to stay. It is today’s new word of mouth engine that drives customer awareness and decision making ability. Be involved in the conversation. Our expert team of SOcial media professionals at SO! What? SOcial Media provide total SOcial media solutions that meet your needs and generate a positive return on your investment.

SO! What? SOcial is a SOcial media marketing agency that specializes in search and SOcial media to connect and engage with your target market. A full service firm that helps connect with target markets develop healthy relationships and build engaging communities.

SO! What? We help companies’ better start, understand, leverage and join in relevant conversations happening all over the World Wide Web. Why? Because in doing so, we improve our client’s business and brand results.

Our Services:

✓SOcial Media Marketing

✓Marketing Consulting

✓Marketing Strategy and Roadmap

✓SOcial Media Measurement

✓Search Engine Optimization (SEO)

✓SOcial Media Marketing Platform Integration

✓Digital and SOcial Media Advertising

✓Marketing Analytics

✓Content Creation

✓Community Management

✓Influencer Relations

✓SOcial Media Advertising

✓Online Contest and Sweepstakes

✓Fast Tracking SOcial Media Growth

✓Digital Marketing

✓Local Search Marketing

✓SOcial Media Monitoring and Analytics

✓Conversion Optimization

✓Search Engine Marketing (SEM)

✓Custom SOcial Media Profile Development

What is Social Media?

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: sowhatsocial@gmail.com

Flickr SOcial

Blog Archives

SO! What? Feature Posts

On March 7th, 2013, Dress for Success Vancouver will host IMPACT: An Event for Change, the organization’s annual major fundraising event. Once again, this year’s event will take place at the prestigious Rosewood Hotel Georgia. The evening presents a mix of philanthropy and entertainment – guests have the chance to win special door prizes, bid on exciting […]

Awards Gala & Networking Event! Join us on November 28, 2012 at this exciting awards evening as we reveal the Best Companies to Work for in BC 2012 winners. Network with 500+ business professionals and celebrate with the finalists and winners. Plus, hear John Herdman, head coach of the Canadian Olympic women’s soccer team speak on […]

SO! What? Social Meta

This infographic designed for FinancesOnline.com, goes into detail about why women dominate social media. In the USA alone one- third of women access Pinterest, vs 8% of men. On Tumblr it’s 54% to 46% in favour of females. On Instagram there is a smaller difference of 20% to 15%. Clearly women are dominating the fast- […]

Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands? This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement. “Brands need to go forth […]

The social community online is growing daily. Are you looking at how to engage with your online community? This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are: 74% of marketers believe Facebook is important for their lead generation […]

Within the last few years, careers in social media have been recognized as value for companies wanting to connect with customers online. Offterpop, a social media marketing platform compiled data from a LinkedIn study where since 2010 there has been a 1,357 percent increase in social media marketing positions posted. Want to know more about the rise […]

Did you know that over three quarters of 15-34 year olds knows as Generation Y log on to social media everyday? This infographic created by InSites Consulting discovered that 56 percent of respondents said they use social media as a way to communicating and sending private messages while 54 percent use it to kill time. 92 percent […]

Happy Halloween!! I wanted to share this cheeky infographic created by Entrepreneur with you. What are you dressing up as this Halloween? Like SO! What? SOcial SOcial Media Marketing Agency Vancouver on Facebook or follow us on TwitterFiled under: INFOGRAPHIC Tagged: Entrepreneurs, Halloween, Holiday, Infographic

This infographic by mindflash.com showcases LinkedIn marketing. Some basic stats include: the fact that Linkedin has over 135 Million users worldwide, the average household income of a LinkedIn user is $109,000 and that 77% of LinkedIn users are 25 or older. Having a complete profile on LinkedIn is imperative as well as giving recommendations on skills […] […]

Social media can be an effective lead generation tool for your business. This infographic created by Wishpod goes into detail about how Facebook, Twitter, LinkedIn, Google+ and Pinterest; the top social networks when used right can help your business grow with new leads and attract new customers. Facebook, the largest social network in the world […]

Link building made simple: FAQ’s on link building Webcast Date: July 16th, 2013 1:00 EDT (10:00 PDT) Speaker: Jon Ball, Page One Power Quality inbound links are essential to get the best page rankings. But where and how do you get started with link building? Join us for this LIVE webcast to learn the answers […]