A branded cranberry extract (PACran from Decas Botanical Synergies) was showed in a clinical trial to help prevent urinary tract infections (UTIs) in women. Results from the study were presented at the most recent PhytoPharm conference in Nuremberg.

How can you attract Hispanic shoppers? For insight, I spoke with Sue Hamby, Ph.D., owner of Discover Natural Foods, in Temple, TX, a 3,000-square-foot store focusing on vitamins, supplements and natural foods. Dr. Hamby realized that her trade area had become so diverse; she needed a culturally relevant marketing plan, and began to research the Hispanic market.

Dulven, Netherlands—Market research firm Innova Market Insights says the superfruits craze shows no signs of slowing down, as more companies are using such ingredients in a broad range of foods and drinks.