Integrated Digital Marketing Strategy (IDMS)

Step 1: Understanding our Clients Digital Marketing Requirements

Step 1: Understanding our Clients Digital Marketing Requirements

We understand that every client is different. Therefore, before beginning any project we take considerable care to understand the requirements of your business. We understand your core competencies and your key products or services. During the briefing, we also discuss your business's important and worthy competitors offering similar range of products. This information helps us in doing a detailed research and analysis of the digital marketing strategy to be followed for your organization.

Step 2: Research and Analysis for Implementing an Integrated Digital Marketing Strategy

Step 2: Research & Analysis for Digital Marketing Strategy

Once we are armed with all important information from the client regarding their preferences and requirements from the digital domain, we start our work. We undertake a detailed analysis of the major players in the target business sector and understand their strengths in the digital domain. We also do a comparative study of the clients strengths and their targeted keywords for products and services. We understand the client might be calling their products or services by different names which are not very "search-friendly". In other words, we try to find and analyze every search keyword that can bring business to the client. Here, we make detailed reports of the analysis for further discussion and fine-tuning with the client.

Step 3: Integrated Digital Marketing Strategy (IDMS)

Step 3: Integrated Digital Marketing Strategy (IDMS)

Once we have captured the entire gamut of products, services, search keywords and digital content that the client can offer, we start the implementation phase of our development. Here, we focus separately on search keywords implementation in the digital content. The graphics and images are also taken up on priority basis as these will be the key differentiating factors of your business. We design graphics for all your social media profiles and graphics that depict your unique strengths. We highlight the key differentiators of your product offering through Illustrated Infographics.

Step 4: Digital Marketing Campaign Launch

Step 4: Digital Marketing Campaign Launch

After completing the designing phase and having various meetings with the client in between to showcase the designs, we finally launch your Integrated Digital Marketing Plan. We believe that this is the beginning of your Digital Presence and this needs to be continuously monitored, updated and strengthened.

Integrated Digital Marketing Strategy (IDMS)

Integrated Digital Marketing Strategy (IDMS)

Integrated Digital Marketing Strategy (IDMS)

Marketing has moved from the traditional approach of "Finding Customers" to the new approach of "Being Found". We believe that customers finding about your products and services from their trusted Search Engine Results will be more likely to convert into sales. Additionally, your Social Media Portfolio can strengthen their belief in your products and solutions.

Using our Digital Marketing Services, you can easily improve your business performance in terms of better lead generation, engagement and enhanced ROI with a more customer centric approach.
These Integrated Digital Marketing Services can play a critical role in ensuring the overall progress of your marketing goals.