How GoDaddy
Used Community
to Rebrand as
a Champion for
Small Business
Owners

GoDaddy had long been known as “the place you go to buy website domains.” But few were aware of the brand’s mission to give customers the tools, insights, and people to transform ideas and personal initiative into success. Discover how GoDaddy leveraged Khoros Community to redefine itself as a champion for small business owners and increase their orders by 51%.