This PR disaster simply won't go away. A second high-ranking executive at Susan G. Komen for the Cure has resigned, and, perhaps more devastating, the organization's fundraising is taking a hit. It's all part of the ongoing fallout from Komen's announcement to defund, then reinstate funding for, cancer screenings at Planned Parenthood—a PR disaster that's now more than a month old. Nonprofit marketing expert Nancy Schwartz, president of GettingAttention.or read more...

To continue reading this article, you must be a member of Ragan Select.