Midtronics

Great challenges can be found in unlikely places.

I’ve been working for 4 years at Midtronics, market leader in the development of automotive battery testers and chargers. I was initially hired to update their EMEA region’s outdated visual identity, but stayed for the many opportunities that opened up along the way:

The DSS-5000, a high-end battery analyzing product with as special feature the possibility to move around easily, which makes the testing of large vehicles such as trucks..easy peazy! I assisted in the development of the UI-design, including most icons, buttons and the packaging + layovers.

An overview of some materials: 1. Sales enablement tool for Ford connected device, 2. Sales enablement tool for new Hyundai Electric Vehicle Module Balancing tool, 3. Christmas card 2018, 4. Interactive graph of car breakdown statistics During the 2-year development of the new global website I created a temporary website, so the old one (created in 1998) would no longer be an immediate cause for concern – clients were lost due to the unprofessional look and feel, which was hurting the business. Technical drawings for an explanatory video of the DCA-8000 – a tool used to deep dive into hard to find issues with a car battery.