The GEM and MAGNET are sister-papers (characters out of one paper frequently appear in the other), and were both started more than thirty years ago. At that time, together with Chums and the old B[oy’s] O[wn] P[aper], they were the leading papers for boys, and they remained dominant till quite recently. Each of them carries every week a fifteen — or twenty-thousand-word school story, complete in itself, but usually more or less connected with the story of the week before. The Gem in addition to its school story carries one or more adventure serial. Otherwise the two papers are so much alike that they can be treated as one, though the MAGNET has always been the better known of the two, probably because it possesses a really first-rate character in the fat boy. Billy Bunter.

The chief thing was to select a name totally different from those under which he had hitherto written: so that when he used the name, he would feel like a different person, and in consequence write from a somewhat different angle. I have been told - by men who do not write - that this is all fanciful. This only means that they don't understand.