Always prepared to lead the game, Apple was fast to recognize not only the challenges at that time but was also able to anticipate the upcoming challenges and respond to them before they could even manifest.

The top grossing apps that make it to the top of the App Store all share some commonalities. While 'App Store optimization' is a hot topic today, no amount of research will help if you fail on your product.

Apps need to work with the iOS to ensure that they deliver a great user experience. Beyond just a good design for your app’s design and user interface, a great user experience encompasses many other factors. Users expect iOS apps to be fast and responsive while expecting the app to use as little power as possible. Apps need to support all of the latest iOS devices while still appearing as if the app was tailored for the current device. Implementing all of these behaviors can seem daunting at first but iOS provides the help you need to make it happen.