Why GreenBlue? The Meaning of our New Name

December 10, 2014

Previously operating in North America as Citygreen Urban, our company name was changed to GreenBlue Urban at the beginning of 2015. The reason for this new identity is to better express our passion for green infrastructure, stormwater management, and complimenting street furnishings. Our new name and logo were created with the subliminal message of trees and water linked creating GreenBlue, in order to better represent this vision.

MISSION STATEMENT

Establishing the future urban landscape

OUR VISION

To be recognized as the essential partner in creating and implementing long term sustainable landscape design solutions in urban areas.

OUR KEY MESSAGE

To educate our customers to the advantages of adopting a “long term view” of the sustainable urban landscape. This key message statement describes the overall purpose of our organization. It is about what we do, who we do it for, how and why we do it. This key message is a clear and succinct representation of why our organization exists, it sets boundaries for current activities and serves as a starting point for developing strategic vision – defining how we will achieve the vision.

OUR VALUES

Integrity: We are open, honest and responsible for following through on our commitments. Collaboration: We seek opportunities to partner with customers, fellow associates and suppliers. Innovation: We nurture creative thinking that adds value. Knowledge: We encourage continuous development of our skills and products to better serve our customers. These values statements reflect what we must live, breathe and reflect in all our daily activities. They are the guidelines for driving every associates’ day-to-day decision making and are the tools to help bring the brand to life.

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