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Thursday, 21 June 2012

Screen Projections for "Madness" (Trunk Animation 2012)

I was somewhere mid Atlantic during our Queen's Diamond Jubilee concert held outside Buckingham Palace. However I recorded the whole evening. One of the acts I enjoyed on playback was Madness, their act greatly enhanced by the astonishing screen projections. (There's a separate video of the changing projections here.) I normally (and signally) ignore the press releases I receive but I'll make an exception here for my friends at London's Trunk Animation. They provide the detail some readers may well be interested in rather than my usual anodyne contribution. I will add one comment from a paper we in the UK trust for its level headed commentary. The Daily Mailobserved: "Viewers were left in awe of the amazing light show which turned the palace into terraced housing." Now here's that press release:

"The ‘Our House’ projection, Directed by Rok Predin and Layla Atkinson, showed Buckingham Palace falling to the floor as though on a stage curtain, revealing rows of terrace houses and council flats which opened up like dolls houses to reveal big jubilee parties inside. Layla created the architecture for the collaged streets which were taken from a multitude of different locations to build the terraces, whilst Sara Savelj worked alongside designing characters. Rok Predin built all the 3D rooms and projected Layla’s terraces onto geometry before creating the dropping motion in C4D. Rok then went on to composite everything together adding detailed effects and grading the overall piece to look fantastic.

‘It Must Be Love’ Directed and designed by Alasdair Brotherston and Jock Mooney, turned the Palace into a colourful romantic setting, adorned with heart shaped hot air balloons, swans, cherubs and even palm trees all forming love hearts, as they emanated from the palace. Their animation started as line drawings scanned and coloured using Photoshop. These were then traced and animated using Flash before being taken into after effects and heavily composited. Both videos were set at a huge resolution at double HD (4096X1046). The videos were projected by d3 control system and crew, using an array of 36 projectors set just inside the gates of Buckingham Palace.

Geoff Posner, the BBC show director and Sam Pattinson, Treatment Studio’s Producer and Art Director came up with the initial “Our House” and “It Must Be Love” concepts and we produced each piece in just under 4 weeks."