Dell Chengdu facility 'a milestone' in company's strategy

Computer giant Dell has opened a new operations site in Chengdu, south west China, and has proclaimed it a 'milestone' in the company's commitment to the region.

Located in the West District of Chengdu High-Tech Zone, the nearly 30,000 sq m site will employ several thousand people and is expected to leverage Dell's position in the global desktop market. With the capacity to produce up to seven million units a year, the site will manufacture electronics not only for the Chinese market but also for markets in Europe and the USA.

"Our commitment to China has never been stronger, and this ongoing investment further demonstrates the importance of China to Dell's strategy and future," said Michael Dell, the company’s chairman and CEO at the opening ceremony. "We look forward to continuing to work closely with the government and private sector to help achieve China's goals for productivity, efficiency, and sustainable growth."

The opening of the new site is expected to further boost the interest of international suppliers in the Chengdu area, which will facilitate the growth and the ‘internationalisation’ of local manufacturers and service providers.

According to 2012 figures, the annual output in manufacturing of laptops, tablet PCs and desktops in Chengdu has exceeded the value of 100 billion yuan (£10.5bn).

"The Dell Chengdu operations site is a milestone in Dell's 'Go West' strategy and underscores our deep commitment to the China market," said Amit Midha, President of Dell APJ (Asia Pacific Japan).

The Texas-headquartered Dell is one of the world’s largest technological corporations employing 103,300 people worldwide. According to 2012 data, Dell is the world’s third largest PC vendor after HP and Lenovo.