Aldi scores with meme that will get stuck in your head

When a brand jumps in on a meme, it’s usually one of two things: hilarious or extremely awkward. Since a lot of people think a meme is ruined as soon as brands get in on it, Aldi UK played it safe and jumped in on one from two years ago: the ‘Livin’ on a Prayer‘ meme.

1. If you’re familiar with the Bon Jovi song ‘Livin’ on a Prayer,’ and, let’s face it, you probably are, then you can see what Aldi UK is doing here…

2. Fiona knows.

3. And Alison actually answers Aldi’s question.

4. Haidée has a different take.

5. Katie tossed a sweet one in there as well.

6. It’s something that mostly makes sense when you actually see the meme.