DKNY

A quest for the perfect pair of jeansas well as a desire to dress her daughter Gabbyled Donna Karan to launch a younger, more affordable offshoot of her Collection line, DKNY, in 1989. It was pioneering moveKaran is credited with being one of the first designers to see the potential of a secondary line. Versatile and with an urban mind-set, DKNY is what Karan calls the fashion equivalent of fast food: "the pizza to Collections caviar." It has grown into a full lifestyle brandencompassing menswear, lingerie, jeans, home, fragrance, and accessoriesand cultivates stylish wearers like Ashley Greene, Olivia Palermo, Liv Tyler, and Kristen Stewart.