Introduction to Mobile Marketing

Sep 11, 2013

City/Country: ,

Location: On-line

Smartphones have become a mainstream technology that a great many people can’t live without. With over 155 million smartphone users in the United States alone and most consumers keeping their r device within two feet 24/7. Consumers are using their smartphones right now to read business reviews, make dinner reservations, check in at locations, update their Facebook status, get directions, receive coupons and special deals. Do you have a mobile and social media strategy for your business? In this webinar we will look at what mobile marketing is, how it started, the current mobile marketing scenarios and typical results an organization may expect in their mobile campaigns.

About your instructor
Thom Robbins is the Chief Evangelist for Kentico CMS and the Dean of Students at the Digital Marketing University. He is a recovering marketer and is hoping to help everyone in the industry excel at their chosen profession. Prior to joining Kentico in 2009, Thom joined Microsoft Corporation in 2000 and served in a number of executive positions. These included the Developer Audience Marketing group and the .NET Platform Product Management group responsible for customer adoption and implementation of the .NET Framework and Visual Studio. Thom lives in Seattle with his wife and son, and can be reached on Twitter at @trobbins or email at Thomasr@kentico.com.