Earlier this month, Nokia unveiled a new Lumia smartphone with a 41-megapixel camera, in a bid to get consumers to give its devices a second look. The company is hoping a super high-end camera could differentiate its phones in a crowded market.

It is also selling very basic Lumia phones in developing markets.

Who can take 3rd place in smartphone race

Back in 2006, Nokia controlled half of the smartphone market, but that was before Apple released its game-changing iPhone in 2007.