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Other than usual materials provided from the global team, we brought out the ideas for Jimmy Choo to develop its own original contents for China. To do so, we can establish emotional attachment with the local netizens.

For the coming holidays, we introduced some attractive destinations based on the past content of NOWNESS and developed a re-tweet activity. We used pictures and copies to make an overview of destinations recommended by NOWNESS.

Starting from May 2, 2013, we have a lucky draw activity on Sina Weibo Weibo 2.0 APP page that the netizens can have chances to win the free trip to attend BOSS Shanghai Fashion Show. On social media promotion, we have utilized KOLs’ Outreach on Weibo & Blog for this campaign. Combined with the efforts & supports from social media promotion & the Shanghai Affairs theme concept, HUGO BOSS Weibo has successfully acquired a huge amount of fanbase for long term communication usage.

For the Valentine’s Day 2013, we built and designed i-milk.com.cn/love/ to launch a campaign of “Post-it ·Love of All”. Netizens could leave their romantic words in form of a post-it. Other than the campaign site, we have also created various contents and line up a series of famous KOLs for Blog & Weibo to help promoting.

During this offline event, we launched “Big Screen” campaign to connect online and offline. We also made an online live broadcast with text and pictures from the scene. And before the event, we have created various contents and also line up a series of famous KOLs for Blog & Weibo to help promoting.

For the Christmas, we launched a mix & match app campaign on Sina Weibo. Netizens choose items from various products to complete mix & match game and invite friends to vote for them. The winner got shopping experience in BOSS store with Leef Greener, a famous stylist.

To make a warm-up promotion for “BMW Master 2012” sponsored by HUGO BOSS and to welcome Martin Kaymer who is golf player and ambassador of BOSS GREEN coming to China, an app game was launched on Sina Weibo. Netizens could play the game and share with friends. The winners got tickets to “BMW Master 2012”.

PRECISION worked with NewCast of ZenithOptimedia to kick off the LVMH Group Lifestyle Website “NOWNESS” social media activities and “NOWNESS” is now offering simplified chinese version for all Chinese readers.

We have cooperated with Sina Weibo to launch a sampling campaign for Burberry Body. We offer every netizens, who comes to our campaign page on Sina and apply for the sample, a free sample at Burberry retail stores. Other than the campaign page, we have also help Burberry Body to create various contents for BBS and also line up a series of famous KOLs for Blog & Weibo to help promoting the products. For this campaign, we made a wide range promotion on multiple platforms including Sina Weibo, Youku, Douban, Kaixi001.

After half year of excellent work, PRECISION has assisted Burberry to acquire over 210,000 fans on their Sina China official microblog (Weibo.com/burberry), which have outrun their direct competitors such as Louis Vuitton, Gucci & etc and become the No. 1 brand in the luxury category on social media.

Hugo Boss, a German fashion and lifestyle brand that specializes in high-end mens- and womenswear, has appointed PRECISION to kick off & manage its China social media platforms, which involves Sina China official microblog and Youku Video Sharing website