The Montreal Canadiens introduce their primary partners for the Centennial

The Montreal Canadiens introduce their primary partners for the Centennial

PRESS RELEASE

MONTREAL – The Montreal Canadiens announced Wednesday that Bell Canada, Canadian Pacific and Samsung Electronics will become the organization’s primary partners for all events and festivities surrounding the Canadiens Centennial.

“In December 2009, the Montreal Canadiens Hockey Club will become the first professional hockey team to celebrate a century of history”, said Pierre Boivin. “With the support of our three primary partners, we will put forward a wide range of exceptional events that will allow hockey fans from Montreal, the province of Quebec and from coast to coast to proudly celebrate the team that best transcends their passion for our national sport.’’

The Centennial celebrations will be a testimony to the team’s history as well as its heroes while emphasizing on the Canadiens current edition and our loyal fans, and provide a perspective on the future.

“Bell Canada is proud to be associated with the Montreal Canadiens Centennial celebrations as a primary partner” stated Stéphane Boisvert, President of Bell Enterprise Group. Bell Canada and the Montreal Canadiens have been part of the life of Montrealers, Quebecers and Canadians for several generations. We share the same values and we are convinced that our technological know-how and support will contribute to the aura of a remarkable organization with unsurpassed notoriety.”

"Canadian Pacific is delighted to become a primary partner of the Montreal Canadiens Centennial celebrations," said Fred Green, President and CEO of Canadian Pacific. "Both organizations are part of Canada’s national heritage and our association to those historic events will allow us to further strengthen the bonds that unite us to Montreal, the province of Quebec and Canada. We will carry through exciting initiatives as part of the Centennial program and contribute to the success of those events."

“Samsung Electronics has been a major partner of the Canadiens at various levels for the past several years,” said Benjamin Lee, President and CEO, Samsung Electronics Canada. “The Montreal Canadiens represent a dynasty in the world of professional sports and a unique and significant asset for Montreal, the province of Quebec and the entire country. Samsung Electronics Canada is extremely proud to become a primary partner of the Canadiens Centennial and we look forward to celebrating this historic milestone with the team and all of its fans.”

About the Centennial
The Montreal Canadiens Centennial, which will culminate in December 2009, will feature a comprehensive program of events, initiatives and products. It will be an opportunity for all fans to reminisce about the most storied franchise in the history of professional hockey and salute its heroes. It will also provide the Canadiens organization with a unique opportunity to express its gratitude to all supporters and hockey fans for their commitment and passion for the team, thus bestowing the community with an enduring mark of appreciation.