Firm: Pursue For-Profit Philanthropy

Q: Why do you think it’s important for companies to adopt philanthropy as part of their revenue model?

A: It’s short-sighted to only work with profit-focused organizations, and to only be focused on your own profit. For-profit businesses, especially publicly traded businesses, have a single focus: the bottom line. In fact, that is a fiscal responsibility inherent in public corporations. . . .