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Content in All Shapes and Sizes: A Preview of APEX MultiMedia Market in Paris

APEX MultiMedia Market (MMM), taking place in Paris, April 23–24, this year, is just around the corner! Read about the media trends that are affecting the content industry, the revenue possibilities of programmatic advertising, the value of true box sets in an in-flight entertainment catalog, and how Gen Z is consuming movies, TV shows and music (which, by the way, is different than millennials).