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Leadership Margot Cairnes Sydney-based leadership strategist mcairnes@margotcairnes.com People will give their best when they know that they are working for a cause. Afresh breeze is sweeping through the conservative halls of university management faculties. It appears that many students who are studying for MBAs are no longer satisfied with learning about scientific management techniques and profit making, they also want to make a differ- ence. The old joke about MBAs standing for Me- diocre But Arrogant may be losing its relevance. A recent Businessweek article (6/1/05) high- lighted a growing trend for MBA students to seek and engage in pro-bono work while studying. It seems that more new MBA graduates are looking for employers who focus on the double bottom line -- making a profit and making a difference. But are these things compatible? Absolutely, says astronaut Rusty Schweikert who made a space walk from Apollo 9. Looking at Earth as a whole from outer space taught Schwei- kert that "frames and boundaries over which we fight are not real from the perspective of space. Individual responsibility comes out of that direct experience of seeing the planet as a whole. There is no longer room on the planet for a concept that is so fundamentally 'them and us'. We are all interconnected." As we are all interconnected, our actions even- tually come back to affect us. This is true for both individuals and organisations. As evidenced by the recent trouble faced by James Hardie, the relation- ships a corporation maintains internally as well as externally have a big impact on its eventual suc- cess. The double bottom line is also a crucial le- verage for sparking and maintaining passion in your workforce. People will give their best when they know that they are working for a cause. In my own organisation we strive to make a difference as well as a profit. In doing so we are able to attract and retain very high calibre staff who feel passionate about our vision and are willing to give their best. Interestingly, this same philosophy scares away those who don't want to learn, grow and give. We see this as a blessing; we only want learners, growers and givers to stay. The secret of success with the double bottom line is to have an integrative approach where tra- ditional practices such as profit making, strategy, processes, procedures and skill development are considered as equally important to personal de- velopment, relationship building and making a difference. It is very much a world of and rather than either/or. This, of course, is in line with re- search on human development, which tells us that, as people mature in their thinking, emotional and spiritual maturity, they can live with paradox and incongruity, and use the energy of creative con- tradiction. These are the breakthrough compa- nies that will successfully navigate our era of in- creasing change. phone fax Sydney: Maria Mamone mmamone@engaust.com.au 02 9438 1533 02 9438 5934 Denise Grant dgrant@engaust.com.au 02 9438 1533 02 9438 5934 Melbourne: Cameron Aubrey caubrey@wyethmedia.com.au 03 9558 2224 03 9558 2840 Brisbane: Vin Budd vin@hornemedia.com.au 07 5577 9499 07 5577 9433 Adelaide: Russell Baker ribad@bigpond.com.au 08 8331 3909 08 8364 5557 Perth: Craig Mueller craig@okeeffemedia.com.au 08 9381 7766 08 9382 4850 SO DON'T DELAY -- CONTACT YOUR REPRESENTATIVE TODAY Take advantage of this unique opportunity to present your message to the people most interested in your field. You can target your advertisement with pinpoint accuracy to an audited circulation of 29,330 mechanical, electrical/electronics and chemical engineers, and/or 20,227 civil and structural engineers. APRIL ISSUE • Hospital Engineering • Maintenance On sale 18 April MARCH ISSUE: • Water/Wastewater • CIM/Manufacturing On sale 21 March Making a difference while making a profit