4 Reasons To Watch Women-Owned Startups In 2017

Brent Gleeson
, ContributorI write about leading organizational transformations.Opinions expressed by Forbes Contributors are their own.

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4 - The number of women-owned startups is increasing rapidly.

According to a study conducted by womenable.com, the number of women-owned companies has increased by 45% between 2007 and 2016. When you compare that to a sluggish 9% market growth over the same period of time it is clear that women entrepreneurs are leading innovation and growth.

“When women understand they aren’t alone in their desire to solve problems in business, and even more importantly that there are real avenues for them to do so, they are empowered to take the steps needed to bring new ventures to the marketplace that benefit everyone,” White shared.

This kind of expansion spells out why investing in, backing, and participating in women-owned startups is a solid plan for 2017.

Brent Gleeson is a Navy SEAL, speaker and leadership consultant. Follow Brent on Twitter at @BrentGleeson or view his website.