Slow Fashion
Aesthetics Meets Ethics

Author:
Safia Minney

Slow Fashion: Aesthetics Meets Ethics is a 360-degree view of a fashion world that is changing, from the cotton fields to the cities. It features contributors from campaigners, innovators, fashion influencers and eco concept stores worldwide. Author Safia Minney, MBE, founder of Fair Trade label People Tree and ethical business advocate, invites you on a journey through the flourishing slow fashion movement.

Reviews

Safia brings a radical compassion and a humanitarian approach to everything she does. I’ve had the privilege to work with her for 15 years. She has a remarkably clear eye and focus on turning a mission into ethical business with such dedication. Slow Fashion, her new book, is partly manifesto and partly how to – it’s a must read for all! - Mike Gidney, CEO, Fairtrade Foundation.

Slow Fashion reflects Safia’s expertise, intimate and intuitive knowledge of supply chains and her supplies through Fair Trade and her 25 year history of campaigning for ethical business. Slow Fashion brings you the future of the fashion industry. - Lucy Siegle, Journalist and Social Justice Advocate.

What an amazing book… Safia understands that cotton comes from the people on farms… The people who started it. It takes horrendous tragedies to get people to pay attention to what happens to the people supplying our clothes. - Peter Melchett, Policy Director, Soil Association.

Slow Fashion is definitely a great read and watch, there are films to inspire us, and help us to act. At a political level public, pressure is helping to create policy and enforce standard in the garment supply chain – we need to keep up that energy. - Jean Lambert, MEP.

I really recommend reading Slow Fashion. Safia has been fearless in shining the spotlight on what is unacceptable business practice in the fashion industry. She holds up a mirror to unfair trade and shows us that fashion can be fair, ethical and equitable. Few people are able to go the extra mile and put their principals out there like Safia can and Slow Fashion is a testament to that. Slow Fashion is such a rich book, like a delicious plate of slow food! - John Hilary, Director, War on Want.

Safia Minney argues that the future of bricks & mortar retail is in the best in Fair Trade, sustainable and organic products, together with vintage, second hand and local produce. Restorative economics, the well-being of our planet, our bodies and minds can be inspired by this growing sector and one that is shaping big business.

This book curates pioneering people and projects that will inspire you to be part of the change. With full colour photography and illustration throughout Slow Fashion profiles people and bringing the alternatives to the mainstream: designers, labels and eco-concept stores across the world; fair trade producers; campaigns that are designing a fashion economy and the fibres and fabrics which are making a difference.

Contributors:

Livia Firth

Zandra Rhodes

Lily Cole

Andrew Morgan (film-maker of ‘The True Cost’)

Dana Geffner (Fair World Project)

About the Author:

Safia MinneyMBE, is the Founder and Director of pioneer ethical fashion brand People Tree. Safia has turned a lifelong interest in environment, trade and social justice issues into an award winning social business. Safia is widely regarded as a leader in the Fair Trade movement and has been awarded outstanding social entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.

New Internationalist reports on issues of world poverty and inequality. We focus attention on the unjust relationship between the powerful and the powerless worldwide in the fight for global justice. More about our work