Gordon retains Drive to End Hunger as primary sponsor

Four-time Sprint Cup champion Jeff Gordon will have Drive to End Hunger back on the hood of his No. 24 Chevrolet in 2015.

Hendrick Motorsports announced yesterday that AARP and AARP Foundation’s nationwide campaign to address the problem of older adult hunger will return as a primary sponsor of Gordon for 13 races, including the Daytona 500.

It marks AARP’s fifth year as a primary sponsor of the No. 24 team, unprecedented in NASCAR for a social cause. The organization will be an associate sponsor in all other events.

Drive to End Hunger is supported through donations and has donated more than 30 million meals since its launch in February 2011.

Gordon said the relationship has been “an extremely rewarding and humbling experience.”