One of the designers who made it happen

Odie has been very professional from the beginning, his work was excellent.
Regards

- Anonymous

How bdaleiden started their logo design journey

Company name

TraceLink

Overview

We are a small team of enthusiastic, driven entrepreneurs who are looking to build the next big thing in business collaboration and network traceability.

Our software solutions will serve businesses at all points in the global product supply chain. This includes companies who manufacture products, their suppliers, their distributors and those firms who ultimately sell their products.

Our solutions help this network of companies connect to each other more efficiently and collaborate more closely on supply, manufacturing and distribution processes. We help companies know where their products are, what state those products are in, and where in the business process we are right now. Companies gain this benefit by sharing product information, process/status information and electronic business documents with their trade and supply partners.

We basically provide a dashboard and control system will give the business leaders of these companies more visibility and traceability into their shared business operations and product movement, improving their efficiency while providing greater control over processes such as orders, shipments, etc.

The dominant element of our brand is Traceability. (i.e. knowing what is going on in your business and with your products)

Supporting elements of the brand are: Collaboration, Connection, Visibility, Control

Tell us a bit about who you are and the people you reach

Our software solutions will serve businesses at all points in the global product supply chain. This includes companies who manufacture products, their suppliers, their distributors and those firms who ultimately sell their products. These solutions are creating a new software market that tries to tackle old problems by leveraging new and emerging technologies.

Our solutions will serve multiple industries, from life sciences/pharmaceuticals to consumer products and aerospace. Most of our business will come from the United States but we do serve many global customers and multi-national corporations.

Our primary audiences are the manufacturing, trade and financial executives in these manufacturing, distribution and services companies. Additional audiences are the industry analysts, pundits and influencers who are looking for new ideas and analyzing the abilities of the companies who create these new ideas. These audiences may be skeptical at first of innovative ideas, looking for proof and reassurance. Yet, these audiences are also hopeful of finding an innovative spark that may drive their businesses to new success.

Requirements

We are looking for a logo to represent our technology business - TraceLink.

Some design elements to consider:
1. We would like the logo to be vibrant and energetic but not cartoonish.

2. We are a strong, solid and trusted company yet forward-thinking and innovative

3. We have a specific color palette for the company. The dominant color is: RGB(0, 104, 179). The primary accent color is RGB(246, 132, 39) and the secondary accent color is RGB(178, 178, 178)

4. The typeface should be clear, simple and bold.

5. As far as images go...one thought is to consider a mesh of interconnected parts. Just like a spider web or atom has lots of interconnections. Our company provides visibility into the complex mesh of business relationships and processes a company has.

The logo will be used in a large variety of manners, from PowerPoint presentations and business cards to trade show signage and banners so scalability is important.