The Sunday Talk – What makes us happy?

The perfect Summer day: the sun is shining, the breeze is blowing, the birds are singing…and you are probably not in the UK.
Joking aside, this week I want you to be so happy that when others look at you they become happy too.

Guys, can I say something. I am sorry for interrupting you but I have to say something. Before we start talking about creating powerful, impactful content you must understand something. It’s not about the content. It’s not. It’s all about your audience.

First, you have to know your audience and then you start creating content.

In a way, you must know your audience even more than the subject. If the audience cannot connect to your content, if the audience can not relate to what you are saying, in my opinion, you are wasting your time and money.

Content is like a bridge between you and the customer.

If the bridge looks a little bit shaky the customer may not cross the bridge to give you the money.

Surround yourself with happiness

I am just about to go to Ealing to see a good friend of mine. So I am thinking. Is it me or every time I am surrounded by people I am happy. To add to this every time I am surrounded by happy people I am actually happier.

So to conclude: first try and be more social. Second, surround yourself with people who make you happy.

Life is far too short to be surrounded by miserable people.

On a side note, on a more serious note if you see a friend going from a happy to a miserable state and you think he may suffer from depression don’t run away. Don’t avoid him. Help him. Helping people definitely makes me happy.

Life is far too short to be surrounded by miserable people.

Instagram launches IGTV app for creators

It’s early in the morning but one of the news in my news stream is super exciting. A new video app, yes you’ve heard me, a new video app from Instagram called IGTV. I assume Instagram TV. The first thing I’ve noticed videos should be vertical and they can be up to 10 minutes, yes you’ve heard me, 10 minutes long. I am super excited.

Why does this app exist?

On top of my head and before my first cup of coffee I can give you two main reasons. The first one is people like videos on Instagram. Despite starting as a photo app videos have taken over the platform. So now Instagram is just giving us a better and longer way to watch them.
The second reason and probably the most important: Facebook has been trying to become a video platform for a very, very long time. Ads placed next to videos are significantly more expensive. Whatever the reason I am super excited.

One thing I forgot to tell you. How to watch videos on the new platform. All you have to do is download the new app and connect it to your Instagram profile. As long as you are following me on Instagram you will be able to see my videos straight away. You do follow me on Instagram, don’t you?

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute.
Currently, Omi Sido is Senior Technical SEO at Canon Europe.
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