Archive

Goba

IlovarStritar, designed brand identity for Goba, a brand of MycoMedica company that produces food supplements from medicinal mushrooms. "MycoMedica is a startup company that has just launched Goba products in Slovenia and worldwide.The packaging uses color coding to get the best visibility from any angle. Goba means mushroom in Slovene. The illustrations are simplified for recognizability purposes and are a welcome element since medicinal mushrooms themselves are in majority not photogenic and do not look edible."