Spring Fair 2018 Experience: Anne Reeves

Meeting and getting to know other members of the Buy-From Shropshire group, both producers and the Buy-From team and indeed the
GA staff. We all really ‘bonded’ and it made the whole experiences much
more fun and enjoyable. It was also lovely to see the stand taking shape
after all the preparation and planning.

How has being a part of Buy-From
Shropshire and the Giftware Association stand helped your presence at the
show?

Being part of the group at the show meant that we were
much more visible to potential customers. It is such a large show and it is
easy to get lost and overwhelmed amongst the other stands when you are a small
company. It was easier for the customers as well – they could visit the stand
and see several Shropshire producers at the same time, which they said they
found much more time-efficient.

What are your thoughts on future
trade shows like Spring Fair?

I would be very interested in taking part in another
trade show in the future.

What experience have you gained from
the show?

I have become more confident speaking to customers,
telling them about my business, and finding out about theirs. Because I sell
mainly online, it was very interesting to see the retailers reaction to my
jewellery collections, particularly the new designs. This was very useful
information.

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