Blackbox

Blackbox is a new company from Cards Against Humanity. Utilizing the processes CAH has perfected internally, Blackbox seeks to provide shipping, fulfillment, and other back-end services to independent creators.

Blackbox is a new company from Cards Against Humanity. Utilizing the processes CAH has perfected internally, Blackbox seeks to provide shipping, fulfillment, and other back-end services to independent creators.

I was responsible for a full branding process, including identity, voice/tone,and UI/UX/visual direction for the consumer-facing interface.

ART DIRECTION: BEN HANTOOT & MAX TEMKIN

MARKETING website: Amy-nicole SCHWARTZ & Lauren Gallagher

Early logo iterations for the brand.

Additionally, Blackbox required a consumer-friendly interface to match the brand.

With stipulations that the product manifest itself as an embeddable web widget, I choose to balance a minimally branded UI with a streamlined e-commerce checkout flow perfected through CAH's other ventures. The widget itself is easily embeddable in the creator's product site, thus creating a simple buying flow — via Blackbox — that never redirects the customer beyond the original page.