A Well-Tailored Landscape

Earlier this summer, packaging and apparel manufacturing firm ReadyOne Industries debuted a new line of products: “moldable camouflage kits that can be customized to mimic virtually any type of rock formation or similar type of terrain.”

The sewn geological forms seen here—in photos taken by Matthew Cox of Kit Up!—use a multi-spectral concealment system called “VATEC,” further described by ReadyOne as a “Portable Battlefield Cryptic Signature and Concealment” system.

In the process, they give the word “geotextile” a new level of literality.

While you can read a tiny bit more about the product over at both Kit Up! and ReadyOne, what interests me here is the sheer surreality of portable artificial geology made by a garment manufacturing firm, or pieces of clothing blown up to the scale of landscape.

The unexpected implication is that those rocks you see all around you might not only be fake—they might also be pieces of clothing: camouflage garments that already mimicked natural forms simply taken to their obvious end point in the form of pop-up rocks and well-tailored geology.