Introducing the AI conference just for marketers

How are Gaps in Marketing Talent, Technology and Strategy Impacting Your Business?

In December 2012, we released PR 20/20's Marketing Score assessment tool into public beta. Since that time, nearly 700 marketers and executives have registered for free to evaluate their organizations, and we're starting to learn some fascinating things.

For example, of the more than 300 "engaged members" (i.e. members who have completed 95% or more of the assessment) we're analyzing, here's a sample of early findings:

53% of organizations do NOT utilize call tracking, 26% do NOT utilize marketing automation and 18% do NOT utilize CRM.

But, interesting data points are only the beginning of the story. Marketing Score is constructed to evolve into a marketing intelligence engine that will recommend actions to improve your marketing performance.

The assessment includes 27 profile fields, along with 132 factors across 10 sections. By connecting member factor ratings to their profiles, and benchmarking against other members, we'll be able to automatically generate recommendations customized to your organization by life cycle, revenue and marketing goals, employee size, marketing budget, industry, sales cycle length, and more.

These recommendations will help organizations devise integrated marketing strategies; select the right marketing agency partners; allocate time, money and talent; and adapt resourcesandpriorities based on performance.

The Report offers dozens of key findings and charts, along with strategic analysis to help you apply lessons learned to your organization, and use them to drive improved performance. Our hope is that the Report helps you answer critical marketing questions, including:

Does your organization have the right marketing talent, technology and strategy to achieve its growth goals?

Are your expectations for growth aligned with your potential?

Are you maximizing the return on your marketing investments?

Do you have the right agency partners?

Are your resources aligned with priority funnel goals?

What are the opportunities for underdogs and innovators that don't have the budgets and teams of their larger competitors?

What can large enterprises do to stay on top, when nimble organizations develop more modern marketing teams, more quickly adapt to marketing technology advancements, and build more intelligent and efficient marketing strategies?

Register today to be among the first to download the free Report when it's published in September. We'll email you as soon as it's available.

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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score. Full bio.