Ad servers opt for opt-out in proposed privacy code

AUTHOR(S)

Teinowitz, Ira; Gilbert, Jennifer

PUB. DATE

May 2000

SOURCE

Advertising Age;5/8/2000, Vol. 71 Issue 20, Preceding p1

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article reports that the Internet industry's major third-party advertising servers have told marketers and advertising agencies that they will let consumers opt out of individualized profiles even when no data are personally identifiable. According to industry experts, the campaign of the group to expand the scope of privacy limits is a major risk.