Five Takeaways from Creativity, Inc.

I get that question a lot. I never have a good answer. It’s like asking “what’s the best meal you’ve ever eaten?”. There are so many ways to think about that question – the most memorable (one in Alaska), the best food (ok – maybe that same one in Alaska), the one I needed most (one after an exhausting five set tennis match, many, many years ago). And then, there are variations – the best barbecue you’ve ever had (I’ve eaten great barbecue from each of two of my brothers, one of whom was state champion more than once a few years back), the best Mexican food, the best… You get the idea. In other words, there is no “best meal ever” answer.

And, maybe except for The Grapes of Wrath by John Steinbeck, and my favorite Nero Wolfe novel (The Doorbell Rang), there is no answer for the “best book you’ve ever read” question either.

The best book is the one that gave me what I needed, at the time I needed it and, at times, it almost does not matter how good a book it actually is if it gives me what I need at the moment.

{I think back to when The Road Less Traveled by Scott Peck was recommended to me a few decades ago, at a critical time in my life. The book seemed to have been written for me. That’s one that pops into my mind pretty regularly}.

So, with these thoughts… I have a book to recommend highly. Don’t dismiss it too quickly. You may think it is just a story about the success of Pixar. Yes, it is that… but it is so much more.

The book is Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull (President of PIXAR Animation and Disney Animation), with Amy Wallace (New York: Random House. 2014). I read it, and prepared a synopsis for this book, at the request of and for a private client. (I think I will either present it at a later First Friday Book Synopsis, or simply record my synopsis and put it up on our companion 15minutebusinessbooks site).

This may be as good a book as I have read about:

How to work with powerful personalities (think Steve Jobs), how to manage the balance of “task-master” and “freedom” with creative people; how important it is to embrace and learn from failures and mistakes in the pursuit of the end success…

The list of valuable insights in this book is really long.

Here are some key thoughts gleaned from the book:

Build a team; give them freedom – but, freedom in service of a common goal…

Maybe the biggest problem: the unending resistance to change

Find the problems; see the problems, find the problems…

Braintrust – constant questioning… (with “straight talk”)

Honesty is ok, but candor is better, and essential! (candor = a lack of reserve)

The team comes first – first the team, then the ideas! (not the other way around — (To me, the answer should be obvious: Ideas come from people. Therefore, people are more important than ideas).

Truly, truly, genuinely expect that the unexpected will arrive

Randomness will happen!

“Be wrong as fast as you can…”

Be careful where you let your “Steve Jobs” go, and where you let him (her) speak up…

Failure is not only inevitable, but also valuable; good

Conflict is good; necessary

The successful ones have to mentor the new ones!

Use “inclusive” furniture

“The stick propping the door open was too small” – every detail matters!

If you manage people, especially if you manage creative people, this would be a valuable book for you to read.

Here are my 5 lessons and takeaways from the book:

Learn as widely — (as many skills) — as you can

Learn to observe (take field trips to see…everything)

Learn to practice candor – it is essential!

Really, truly, give everyone a voice

Keep making everything, every part of everything, better!

Seriously, this may be just the book you need at this moment in your business life.