"For de Rossi, allowing artists to distribute high-quality replicas of their work directly to an audience is all about democratizing art and putting value in the hands of the creators. The company’s motto is “Support artists, not art.” (Though the company only offers artists 5% of the profits from each painting sold.)"

So an artist makes an exact replica of their artwork with no discernable difference and then sells it and only makes 5% profit. Bwahahaha