One of those life-changing moments for me was the day that I watched my first episode of Mad Men.

Now, before you laugh, or think that I’m some kind of crazy obsessed fan-girl, I want to tell you why it was so life-changing.

This show represented the terrifying reality; the reality that so many of our life decisions are driven by strangers sitting around a table in a board room.

“What you call ‘love’ was invented by guys like me to sell nylons.” – Don Draper.

For the past century, the power of that influence has sat in the hands of large organisations.

Their clients would have them on multi-million dollar retainers in order for their products to be advertised at the right time and place.

If that product can afford to be seen on the giant billboard in the middle of the city, it must be the best.

Well, do you want to know what is the best thing about living in 2015?

The little guys have the power to be just as influential, and if not even more influential.

Because of one advancement in human society.

The Internet.

Now this is where you guys come in, the entrepreneurs, the startups, the little guy trying to make a big splash in the world.

You finally have a voice!

Advertising in 2015 is a completely different ball-game than it was just 5 years ago.

The entrepreneurial advertising space has officially moved away from radio, billboards, TV and print, and has moved into the new age of digital.

For you, digital is where your ‘gold nugget’ is buried.

Radio still works for the big guys, but can you afford to spend $20,000 for 30 second radio ad?

I didn’t think so.

But now we can spend as little as $10 a week, creating digital advertisement on ‘digital billboards’ on some the world’s most read websites.

Websites that have millions of weekly readers.

And the best part is, we can actually see how many people saw it, engaged with it and took action!

So let’s do this!

What is a digital advertisement?

A digital advertisement includes internet banners, sponsored content, social media advertisements and so on.

You’ve all seen them.

Here’s an example of one of our internet banners, you may have seen it stalking you around the internet lately.

This is what we call “low hanging fruit.”

It’s where you can spend the least amount of money, with the highest possible conversions.

The greatest thing about the digital advertisements, is that the person can take action on your advertisement within a second.

Often with traditional forms of advertising, the audience firstly hears the ad, but then has to remember to take action at a much later point in time, such as when they are grocery shopping 5 days later.

Majority of the time, they’ll just forget about your ad altogether.

So how do you create the perfect advertisement so people notice it and take immediate action?

1. Understand The DNA of your Customer

I’ve always found it useful to create a ‘persona’ or a ‘profile’ of your customer.

Give them a name, age, an income, priorities and behaviours.

For example, if you’re advertising a new e-commerce app for your women’s clothing company, your customers persona is probably me.

I represent 85% of the 18-25 year old females in Melbourne.

Name: Katelyn

Age: 23

Income: Not enough to fund my wardrobe needs.

Priorities: Work, relationships, socialising, spending time on social media, building empire, etc

Behaviours: Shops and researches for clothing online.

So you know you need to appeal to my age group and my priorities.

E.g; “New Arrivals: Do you need a new dress to wear out this weekend?”

You will most likely have more than just one customer persona.

So what you need to do, is divide all of your potential customers into relevant segments.

After that you can design a different advertisement tailored to each persona’s needs and priorities.

It will talk you through of all of the different marketing and advertising channels available.

You will get: case studies, strategic and tested framework, tools, advertisement optimisation, tips and tutorials including how to make Facebook Ads and get your ad featured on sites such as Yahoo.com + much more!

Download it here.

Alternatively, if you aren’t up to actually making ads yet, have a read of the Startup Guide below.

Katelyn has nearly a decade of experience in sales and customer service management. Working with some of Australia’s leading brands, she understands from the front-line the fundamentals of creating a successful marketing strategy to attract and retain loyal customers; a key goal for the launch of any new app.