In order, to be successful in the career in mass communication, students must choose the best universities in Malaysia to study this course. You need to equip yourself with the necessary knowledge and skills. The cheapest university would not be able to provide such skills that you need.

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Study Mass Communication at the Best Private Universities & Colleges in Malaysia

I was confused about what to study & concerned about Mass Comm. EduSpiral answered my questions with facts to show that mass comm is in demand in Malaysia.Jacob Lean, Mass Comm at KDU University College

A Mass Communication degree from a top private university in Malaysia will allow you to examine and analyze many forms of mass media, and even more importantly, equip you to gain successful work in this continuously evolving field.

A degree in Mass Communication is an interdisciplinary course of study and opens up doors to a spectrum of careers, from advertising and broadcasting to public relations, journalism, and publishing. As a Mass Communication student, you’ll examine how media works and affects our society.

Students will analyze different forms of media, study the impact media has on our culture, and learn about media history and laws. Mass Communication students undertake a thorough investigation of mass media, from its institutions, history, and laws to the ways in which it transforms our culture.

Mass communication is the study of communicating with the masses, but is also about storytelling with strategy and purpose. The study of mass communication is centred around how messages persuade and affect the behaviour and opinion of the person or people receiving the content.

EduSpiral has given me great advise to choose the right course. Jun Sern, Business Graduate from KDU University College

manner to reach the target market. They would first perform market research to find out about their target market – how they behave, what they like, where they obtain their information, etc. Mass Communication students will then come up with the right message and use the right media channels to send that message.

Most companies require mass communication graduates to look into their communication areas to the public. Companies also need people to create messages to sell their products creatively and position their brand or brands. Effective branding like Coke, McDonalds or Nike have made them multi-million dollar companies.

EduSpiral analysed my personality and results, subsequently advised me on choosing the right course as well as the best university that fit me. John Lai Wai Hong, Graduated in Mass Communication from KDU University College

With the advent of the Internet, companies have begun to look for specialists who can send their messages to their market using social media, email, websites and other Internet tools. According to studies, 68% of the Malaysian population are active internet users. That’s 20.8 million people out of 30.5 million people nationwide*.

The impact of internet usage on the way Malaysians shop has been massive. From 2012 to 2014, mobile shopping in Malaysia shot up 20% in just two years**. From groceries to holidays, consumers are turning to technology to research prices, compare brands, and make purchases.

In response to this, traditional brick and mortar businesses are expanding into e-commerce. Their failure to quickly respond to changing consumer habits will put them in a vulnerable position against brands that are adapting to the digital revolution. While companies recognise the importance of expanding to online channels, they are finding it a struggle to hire skilled and experienced talent to drive goals.

The Best Mass Communication, Public Relations, Media and Advertising Programmes at Malaysian Universities

Study Mass Communication in Malaysia

EduSpiral analysed my personality and results, subsequently advised me on choosing the right course as well as the best university that fit me. John Lai Wai Hong, Graduated in Mass Communication from KDU University College

Generally, students who obtain a bachelor’s degree related to mass communications can pursue entry-level positions in the field; however, experience also plays an important role in employment. Many degrees in the field, particularly those at the master’s degree level, also offer specialization options that include TV production, sports communication, international communication and film.

Program coursework at both the undergraduate and graduate degree levels typically covers mass media theory, broadcasting methods and strategic communication. Students may also take courses that explore specific concepts and practices, such as field reporting, news editing, media law and ethics, television production and public affairs.

What is Mass Communication?

Mass Communication basically is the process of coming up with a message and sharing this message to

“EduSpiral talked to me to find out my interests and career goals. He took me to a few universities to tour the campuses to see which one fit me best. EduSpiral helped me choose the right course at the right university.”Jia Ping, Mass Communication at KDU University College

a large group of people at the same time through the right communication channel. Some of the channels used in Malaysia includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.

What you post onto the Facebook or Youtube is communicating to a large group of people. Mass Communication students in Malaysia will learn the history and cultural effects of newspapers, magazines, radio, television, film, and other media on society.

The 5 basic areas of study are:

advertising

public relations

broadcasting

journalism

communication

Mass Comm students will learn how to craft the message in the most creative manner to reach the target market. They would first perform market research to find out about their target market – how they behave, what they like, where they obtain their information, etc. Mass Comm students will then come up with the right message and use the right media channels to send that message.

Most companies require mass communication graduates to look into their communication areas to the public. Companies also need people to create messages to sell their products creatively and position their brand or brands.

Good Command of the English Language Required to be Successful in the Career in Mass Communication in Malaysia

EduSpiral met up with me & my parents to help us figure out which course is best for me. Then we toured the university which helped me to make a good choice. Yee Mun, Mass Communication at UCSI University

Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible.

Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.

What you can work as in Mass Communication in Malaysia

EduSpiral analysed my personality and results, subsequently advised me on choosing the right course as well as the best university that fit me. John Lai Wai Hong, Diploma in Mass Comm at KDU University College

Graduates in mass comm can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. Mass Comm graduates can also pursue careers in broadcasting, film, media, advertising, public

relations, corporate communication, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.

You can work as a Public Relations executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, etc.

Marketing planning

Advertising

Public relations

Event marketing

Broadcasting and publishing

Investor relations

Sales and promotions

Database marketing

Market research

Non-profit organisations

Branding and product planning

Client servicing

Media planning and buying

Copywriting

Career Prospects for Mass Communication Graduates in Malaysia

Our mum asked us to talk to EduSpiral as we did not know what to study. EduSpiral had helped our older sister before. He met us at Taylor’s, talked to us and then gave us a tour. Gan twins, Foundation in Arts at Taylor’s University

Corporate Relations

Marketing Communications

Corporate Communications

Public Relations

Event Management

Social Media Marketing

Campaign Management

Advertising

Account Servicing

Business Development

Market Analysis

Editorial Management

Copy Writer

Feature Writing

News Reporting

Journalist

Blogger

Visual Development

Brand Development

Broadcast Producer

Visual Director

Photojournalist

Best Private University in Malaysia for the Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

The Frame – TV Production Station at KDU University College Utropolis Glenmarie

Bachelor of Communication (Hons) Degree students at KDU University College Utropolis Glenmarie can major in 2 specialisations out 4 offered:

Corporate Communication Specialisation

Advertising Media Management Specialisation

Journalism & Broadcasting Specialisation

Visual Communication Specialisation

KDU University College’s Communication degree course enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.

Enjoy greater exposure to and recognition by the KDU – Institute of Public Relations Malaysia Student Association (IPRMSA) Chapter. You will have ample opportunities to put into practice the theories of communication by working in teams on different challenges.

Whether you choose to work eventually in journalism, advertising or corporate communication, you can tackle the various challenges in the industry confidently as the course is designed to hone a wide range of skills expected of a communications trendsetter of the future.

Why Study Mass Communication at KDU University College Utropolis Glenmarie

Creative Waves – Radio Production & Recording Studio at KDU University College Utropolis Glenmarie

INDUSTRY-RELEVANT PROGRAMMES
KDU University College Utropolis Glenmarie programmes are designed with the industry’s needs in mind, with an emphasis on holistic education and integrating classroom learning with real world projects in partnership with industry professionals.

CUTTING EDGE FACILITIES
KDU University College Utropolis Glenmarie students have the opportunity to experience state-of-the-art facilities such as editing suites for video and digital editing, professional photography studios, radio broadcast studio and sound recording studios capable of producing albums.

A ROBUST COMMUNITY FOR TALENT DEVELOPMENT
KDU University College Utropolis Glenmarie students are constantly encouraged to push the boundaries of creativity not only through project works and stage plays, but also through various competitions. We also regularly invite industry managers and renowned artistes from across the region to share their experiences.

Year 1 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

Pixel – Mac Lab at KDU University College Utropolis Glenmarie

Academic English 1

Academic English 2

Introduction to Mass Communication

Professional Development & Leadership Skills

Public Speaking

Principles of Journalism

Communication Law

Principles of Advertising

Organisational Communication

Introduction to Creative Media

Year 2 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

Radio Station at KDU University College Utropolis Glenmarie

Introduction to Corporate Communication

Communication Theories

Intercultural Communication

Media, Culture & Society

Specialisations (7 subjects)

Year 3 Subjects Bachelor of Communication (Hons) at KDU University College Utropolis Glenmarie

bring in industry experts to share their experiences to provide insights on how to carve out a solid career. These sessions are called “Hook Ups”.

One Hook-Up series featured the beautiful and modest Elaine Daly. Alongside with her was Miss Carey Ng, Miss Universe Malaysia 2013. Elaine had started her modelling career at the tender age of 14 and was crowned Miss Malaysia Universe 2003. She then took on television hosting and emceeing.

Recently, she took on a new height as a director of her first short movie. The talk inspires students who are interested in the entertainment industry.

One of Malaysia’s most influential women, Marina Mahathir, was also invited to the Mass Communication students. Marina spoke on the topic, “Are Malaysian Women Getting Justice?”. She fed students with important societal issues on gender equality and women’s rights.

The KDU University College Utropolis Glenmarie School of Communication and Creative Arts invited 3 speakers, Marini Ramlan, Eddy Lim and Izal Azlee, to inspire students on creating new and creative

ideas, brainstorming as well as to execute campaigns within a minimal budget. They also shared their experiences, being with Primework Studios.

The roaring lion, Dato’Karam Singh Walia, shared with us his experiences as an investigative journalist, what does it takes to be one, on environmental investigation and how he survived being one. Dato’ Karam Singh was a top reporter on TV3 had to undergo many obstacles and months or even years of research on a story.

Internships for Mass Communication students at KDU University College Utropolis Glenmarie that are designed for you to gain important skills and possibly secure future jobs

Mass Communication Students of the undergraduate program are required to undergo internship for a period of time, usually a semester. Besides gaining real-life work experience, undergraduates have the opportunity to improve their communication skills, gain more confidence and enhance their employability

Students of Mass Comm have access to these facilities to enhance their learning experience:

Professional Recording Studio

Green Room and Film Studio at KDU University College’s new campus at Utropolis Glenmarie

Many Mass Communication students dream of being the next Hunny Madu or a TV anchor presenter; Creative Waves give them this opportunity while they are studying at KDU University College.

KDU’s Mass Comm students will produce internal broadcasts as part of their assignment, learning to do Public Service announcements and voice-overs for Film Studies.

This process builds their self-esteem, self-confidence and at the same time, they learn more about voice control, pitch and pace to enhance their speech over the microphone.

Shutters (Photo Studio)

Mass Communication students will learn about basic photography, studio lighting and Photoshop 101. Shutters is equipped with a set of 4 studio lights, complete with softbox, barn door, snoot, reflector and two sets of portable backdrops for indoor and outdoor photoshoots.

Used for classes, photography workshops for outsiders and also for student assignments or projects, students learn the basics of of studio lightings and its effects in enhancing photos and functions of the camera.

They take turns to be photographes and models as they apply their knowlege trying out the various angles of lightings and camera lenses.

Pixels (iMac laboratory)

Mac Lab at KDU University College’s new campus at Utropolis Glenmarie

Pixels is an editing lab featuring 18 iMACS and 2 MAC PROS.

Once a photography session has been wrapped up, students will move on to Pixels Mac Lab, to continue with fundamental

digital photography editing skills using Adobe Photoshop CS5.

Students will be taught on resizing and cropping images to get proper resolution for file sharing on the web or other media.

communication graduates will have the necessary skills to come up with creative ad campaigns and taglines, work with advertising agencies to design powerful ads, write great press releases, work on a radio jingle with confidence, organise events successfully, give public presentations, etc. All these will ensure a successful career.

And that is why, choosing a university with the right environment and facilities is truly important for you to climb up the competitive corporate ladder faster.

TV Control Room at KDU University College new campus at Utropolis Glenmarie

Industry standard facilities designed especially forKDU University College Utropolis Glenmarie Communication & Creative Arts students in order to give them a taste of the real-world, by working on live projects.

Black Box – A special studio with mirrors for entertainment arts students to practice their performances and dances

KDU FM – Radio Broadcast Studio – With top notch equipment capable of internal broadcast, students are able to host and air their own radio show.

The Frame – TV Production Station – There is no better way for students to get a glimpse of working in the broadcasting world than experiencing the tools and tricks behind the scenes at our TV production station.

Pixel – Mac Lab – Students are able to learn and hone their editing skills using industry relevant softwares provided.

Creative Waves – Radio Production & Recording Studio – Classes conducted here give students a chance to experience the process that goes behind a radio production.

Shutters – Photography Studio – The professional photography equipments available here allows students to practise in a professional studio.

Taylor’s University School of Communication

Taylor’s University offers an excellent environment for tertiary studies in Malaysia

Established in 2000, Taylor’s School of Communication prepares students for the demands of the working world through substantive courses, hands-on projects and assignments, and exposure to the industry.

The faculty members have the experience that run the gamut of the profession’s core areas: advertising, broadcasting, journalism, event management, media management, multimedia studies and public relations. Drawing on the strength of experts from the industry and the School’s partnership with the University of West of England (UWE), UK, the communication programmes offer a balanced theoretical and practical approach that enable students to gain the following:

Communication students at Taylor’s University have access to the best facilities and well rounded curriculum

Contemporary thinking on key issues

Exposure to real-life practices through industry attachment

Hands-on campaign planning and implementation

Familiarisation of technology

A global outlook, with an appreciation of local needs

The School produces graduates with critical, analytical and strategic thinking skills and a broad range of knowledge. The curriculum is structured to equip students with the ability to write, think out of the box, strategise and present effectively. Our graduates are trained not only to be strong communication technicians, but also skilled strategists.

The Best Bachelor of Mass Communication (Hons) (Public Relations & Marketing) Programme in Malaysia at Taylor’s University

Mass Communication students at Taylor’s University

The Bachelor of Mass Communication (Hons) (Public Relations & Marketing)degree programme at Taylor’s University provides a strong Public Relations and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Communication students at Taylor’s University

Semester 1

Introduction to Mass Communication

Visual Communication

Critical & Creative Thinking

Communication Theory

MPU (U1A)*

Semester 2

Innovative Media

Media Writing

Intercultural Communication

Communication Research Fundamentals

MPU (U1B)*

Short Semester

Elective I

MPU (U2)*

MPU (U3)*

YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Photography Studio at Taylor’s University

Semester 3

Publicity & Media Relations

Public Relations Principles

Promotional Writing

Principles of Marketing

Introduction to Management

Semester 4

Interactive Media

E-Marketing

Consumer Behavior

Crisis Management

Promotional Management

Short Semester

Brand Management

Elective II

MPU (U4)*

YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Professional recording studio at Taylor’s University

Semester 5

Media Law & Ethics

Public Relations Consultancy

Issues in Marketing

Relationship Marketing

Professional Media Workshop

Semester 6

Internship

ElectivesShort Semester (Elective I)

Performing Arts

Illustration & Visual Narrative

Short Semester (Elective II)

Entrepreneurship

Photography

Film Studies

Mobile Applications Development

Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

UK Dual Award from the University of the West of England (UWE), Bristol, U.K.

The School of Communication at Taylor’s University offers dual award degree programmes in

Students have access to some of the best facilities a university can offer at Taylor’s Univesity

collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.

Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.

UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.

The University of the West of England, Bristol or affectionately called Bristol UWE is one of the

Taylor’s University School of Communication

most popular universities in the U.K. with a lively intellectual and social mix.
The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.

The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.

The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.

It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.

Real Clients, Real Projects for Communication Students at Taylor’s University

As an internationally-recognised centre for media and communication studies in the Asia Pacific region, School of Communication aims to develop leaders with innovative and strategic-thinking attributes that can make a positive impact on the industry at a regional and global level. Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients.

We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:

Activities Beyond the Classroom for Communication Students at Taylor’s University

Throughout their course of study, our students engage in various activities and projects, either on or off-campus.

EcoWorld Recruitment Video Competition

Over 100 broadcasting students from School of Communication had an exciting five months of competing in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest. Having put their creative talents and technical skills to the challenge, our students won the RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.

Dutch Lady Inspire Tomorrow Workshop

Our students have integrated classroom learning with industry experience in the Dutch Lady Inspire Tomorrow Workshop, a CSR project for underprivileged children in orphanages and child welfare centers.

Video Production

Broadcasting students conceptualise ideas and produce programmes, demonstrating their ability to perform various tasks involved in TV production.

The InkSlingers

First published in 2003, The InkSlingers is Taylor’s University’s official and oldest student-run newspaper by SOC. The monthly publication features the latest events and happenings in and around the campus.

Award-Winning Communication Students at Taylor’s University

2015

Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.

2014

1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery.

Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).

2013

1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department.

Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency.

Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.

Curtin University Sarawak Offers the Best Mass Communication Degree Programmes in Malaysia

A 300-acre beautiful lakeside campus of the Curtin University Sarawak

Studying media in Curtin University, Sarawak Malaysia provides you an experience to discover the possibilities of media influence and representations through text, audio and visuals. It also helps you to make sense of the changes occurring around us.

Curtin Sarawak’s courses include documentary and music video making, scriptwriting, voice-over, Final Cut Pro, Adobe Photoshop, In-Design, Illustrator and many more. The university helps students to develop the skill of reporting, writing, video recording, editing as well as analytical skill and critical thinking.

The Bachelor of Arts – Media, Culture and Communication degree course at Curtin Sarawak involves the contextual study of the theory, history, ethics, criticism and practice of media, information, and new communication technologies.

The Media, Culture and Communication degree programme offers the opportunity for students to acquire knowledge and develop practical skills in at least two areas of specialisation: Film & Television – Corporate Production and Marketing OR Public Relations.

Course Description for the Bachelor of Arts – Media, Culture and Communication at Curtin Sarawak

Curtin University Sarawak auditorium

There are four equal sections to be completed: a core component, a first stream, a second stream (to be selected from two available options), and general electives.

All Media, Culture and Communication students must complete six common core units in order to acquire a strong foundation in terms of knowledge and understanding of the modes of enquiry, analysis and interpretation associated with media, communication and information.

Media, Culture and Communication students also have to do: six units in the Film and Television – Corporate Production stream; six units either in the Marketing stream OR in the Public Relations stream; and six general electives (students are encouraged to enrol in electives from outside their main areas of specialisation).

The Film and Television – Corporate Production stream introduces students to the concepts and practical skills relevant to corporate video production. By means of video production exercises and projects, this stream provides students with the opportunity to use video production technologies, and to understand the processes (such as research, scriptwriting, planning,

Curtin University Sarawak library

recording and editing) associated with corporate video production.

Film & Television – Corporate Production Stream units at Curtin Sarawak

The Marketing stream introduces the key skills and knowledge needed for successful marketing. It provides students with an understanding of how marketing works and of consumer behaviour, as well as the opportunity for in-depth study of specific aspects of marketing.

Affordable Mass Communication Degree Course at Top Ranked UCSI University

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

dynamics of Mass Communication in today’s fast changing world. It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.

The Communication degree at UCSI University is unique in that you can major in either:

Film & Television

Marketing Communications

Journalism.

Co-Operative Education Training Programme for Every Year of Degree at UCSI University

I am glad that EduSpiral recommended me to UCSI University as I gained so much real work experiences during all my Co-Op (Internship).Paul Kong, graduated in Business Administration from UCSI University

With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.

Completing two months’ work experience for every study year, a UCSI University student would have six to eight months’ work experience to stand ready for full-time employment upon their graduation.

Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers. With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.

Year 1 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

EduSpiral picked us up from KL Sentral to tour the universities in KL. They provided in depth information which helped me make the right decision for my career.Wen Hao at UCSI University

Introduction to Mass Communication

Basic Photography

Visual Communication

Introduction to Public Speaking

Understanding Reading and Writing in English Language

Expository Writing

Written Discourse

Introduction to Internet Technologies

University Life

Co-operative Placement 1

Extra-curricular Learning Experience 1

Major Electives – Choose 3

Introduction to Advertising

Introduction to Film Studies

Introduction to Public Relations

Introduction to Journalism

Free Electives – Choose 2

Introduction to Psychology 1

Introduction to Sociology

Introduction to Eastern Civilization

Introduction to Philosophy

Introduction to Political Science

Year 2 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

Mac Lab at UCSI University for Design students

Popular Culture

Media Writing Skills

Alternative Voices & Issues in Mass Communication

Design & Layout

Religions in Malaysia

Co-operative Placement 2

Extra-curricular Learning Experience 2

Free Elective – Choose 1

Fundamentals of Marketing

Macroeconomics

Microeconomics

Organisational Behavior

Fundamentals of Management

Free Elective – Choose 1

World English

Spoken Discourse

English, Global Media & English Language

Cross Cultural Communication

Year 3 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University

At EduSpiral, we believe that students make better decisions after visiting the campus & getting information that is supported by facts & evidence. We take students to tour the facilities related to their course of interest such as this potential mass comm student touring UCSI University

Media, Law & Ethics

Seminar: Issues and Developments in Mass Media

Mass Communication Research 1

Mass Communication Research 2

Co-operative Placement 3

Extra-curricular Learning Experience 3

Mass Communication Pathways – Choose One Pathway

1. Film & Television – Pathway Courses – Students are required to choose 5 courses including Capstone Course

KDU Penang University College is strategically located in the heart of the city supported by technologically advanced Facilities

Public Relations professionals create and present positive images to the public about the clients, businesses of products they present. Among all field of studies in communication, public relations has the most employable options.

Students after SPM or O-Levels in the northern region of Malaysia who are interested in pursuing a top business diploma can consider the 2-year Diploma in Mass Communication at KDU Penang University College. Upon completion of the diploma, graduates can continue on into Year 2 of the BA (Hons) in Communication and Public Relations degree.

Communication and Public Relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media.

This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need of professionally trained public relations personnel in this complex corporate communication era. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

Why study Communication and Public Relations at KDU Penang University College

KDU Penang University College has excellent facilities and is one of the best colleges in Penang

KDU Penang’s BA (Hons) in Communication and Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The programme specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment.

KDU Penang students will actively involve and expose to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.

The BA (Hons) in Communication and Public Relations program at KDU Penang University College will be validated by the reputable University of Lincoln in UK with dual award arrangement. This programme prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.

A thorough understanding of the issues relating to effective human computer interaction.

A clear appreciation of the user interface and the skills to develop interactive multimedia applications.

An opportunity to undertake a major project where the acquired knowledge and research skills will be used to explore an aspect of media marketing.

The Media Marketing Degree course at Asia Pacific University is a combination of the best in Mass Communication with Marketing subjects to ensure the graduate will have solid skills to work as a top Marketing Communications Specialist in Malaysia.

The Media Marketing student at APU will have gained the practical skills of a mass communication student and yet have the keen strategic insight of a marketing student.

The international student environment mixed in with top Malaysian students allows the Media Marketing student at Asia Pacific University to interact with different cultures gaining valuable insights and ideas as well as having to communicate in English thus improving their language skills. Studying Media Marketing at Asia Pacific University is one of the best choices you can make as a student in Malaysia.

Year 1 Bachelor of Arts (Hons) in Media Marketing degree subjects at Asia Pacific University

EduSpiral provided a lot of information and took us to to tour the campus and hostel.Jane, Asia Pacific University

Level 1 is common to both Media awards and is designed to enable you to make an informed choice between these alternatives at Level 2. This Level introduces you to new media, aspects of Management & Marketing and Multimedia. The skills relevant for business and IT in the workplace are also covered. Important and relevant skills for independent learning are introduced.

Common Modules with BSc (Hons) in Media Informatics and BA (Hons) in Media Marketing with a specialism in Social Media

Audio Visual Technology

Business and Communications Skills

Computing and IT in the Workplace

Digital Image Production

Interactive Media and Web Design Technology

Introduction to Management

Introduction to Theories of Media and Culture

Marketing

Mass Media to Multimedia

Understanding the Press

Year 2 Bachelor of Arts (Hons) in Media Marketing degree subjects at Asia Pacific University

The three areas of focus at this level are Media, Marketing Communications and Multimedia. You will also develop

Group Discussion Rooms at Asia Pacific University for a conducive study environment

awareness and skills in dealing effectively with customers. All the modules address one or more aspects of these areas. Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

Common Modules

Advertising

Creativity and Innovation

Media Culture and Society

Multimedia for Presenting and Promoting

New Creative Media Industries

Public Relations

Research Methods

Script Writing for Radio & TV

Specialised Modules

Communications Audit

Customer Lifestyles and Behaviour

E-Marketing

Interactive Marketing

Year 3 Bachelor of Arts (Hons) in Media Marketing degree subjects at Asia Pacific University

The three areas of focus continue with a greater emphasis on strategy and integration. Alongside these are modules

Dual-core Macs at APIIT and Asia Pacific University for the animation & design students

which develop specific skills in multimedia and copywriting. You also learn about the planning, decision-making, global & entrepreneurship aspects of marketing and the entertainment industry.

The Media Marketing Project further develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.

Common Modules

Audiences, Consumption and Technology

Copywriting

Integrated Marketing Communications

Media, Ethics and Politics

Strategic Marketing Planning

Video Recording & Production

Specialised Modules

Global Marketing

Investigations in Media Marketing

Marketing Decision Making

Media Marketing Project

Strategic Entrepreneurship and the

Entertainment Industry

EduSpiral Consultant Services- Your Personal Online Education Advisor

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