Freecharge makes digital payments possible for auto rickshaws

MUMBAI: Digital payments company Freecharge, has partnered with auto rickshaw aggregator Jugnoo to ease the payment process of commuters through its swift and secure wallet.

This partnership will enable more than 12, 000 auto-rickshaws across 40 cities in India to go cashless by opting the Freecharge wallet option. It will also help in augmenting Jugnoo's services and maximizing its business reach across the subcontinent. With this partnership, Freecharge will further strengthen its presence across tier II and tier III cities in India, encouraging commuters to go cashless for their daily commute.

"Our partnership with Jugnoo is another step to make daily payments more convenient and frictionless in the lives of consumers. Now commuters need not carry cash or struggle to tender exact change to pay for their auto rides as they can seamlessly complete their payment transaction in less than 10 seconds using the Freecharge wallet. This association will give us access to 3.5 million user base of Jugnoo thereby giving us an opportunity to further influence daily habits of consumers to move from cash to digital payments," said Sudeep Tandon, Chief Business Officer Freecharge.

With its user base of 3.5 million, Jugnoo is currently recording an average of 40,000 daily transactions. Moreover, with Freecharge's focus on creating a great user experience for customers to help them move away from cash to e-cash, Jugnoo can leverage the best-in-class payment gateway from the former, and offer a swift and secure way of daily commute to its customers.