People might think I’m outmoded because Mad Men has already boomed in US few time ago. Whatever, I’m enjoying this TV show now and sometimes you can learn masterful lesson about advertising and communication which will still work nowadays 🙂 This is the letter that Draper sent to all media when the huge LUCKY STRIKE […]

How much marketers are spending on online advertising across the globe might be a question you ask yourself often. See below some of the key findings: – Japan and China overtaken UK 2nd position on Online ads. – Important growht for Retail. Brands are taking advantage of a lower cost and better performance. – Social […]

I love this campaign! This advertising campaign is different! Usually, we think advertising has nothing to do with product, but only with communication. By this way, let´s take our time and start thinking in advertising as a way to influence people to act in a given way. Seth Godin said ¨Create products worth to talk […]