Schell’s unveils Goosetown brew

Will be available April through September

April 5, 2013

NEW ULM - Schell's Brewery released its newest brew Thursday, an easy-on-the palate summer beer called Goosetown, in honor of New Ulm's Goosetown neighborhood.

Schell's Brewmaster Jace Marti said Goosetown is a Gose (GOSE-UH)-style beer that goes easy on the hops with a little less alcohol. The beer's lemon zest and coriander aroma, and a touch of saltiness, make it a good beer for the summer.

Goosetown will be available from April through September, replacing the winter-session Chimney Sweep beer in the Schell's line-up. Chimney Sweep is the smoky, dark beer that Schell's released last October.

Article Photos

Staff photo by Kevin SweeneyTed Marti, right, president of the Schell’s Brewery, and Jace Marti, Ted’s son and brewmaster at the brewery, sample some Goosetown beer at the Schell’s Brewery release party on Thursday.

In a release party at the Schell's taproom, Topher Jacobson, head chef at Artisans at the Grand, paired the new Goosetown Lager and Schell's Maifest beer with four food courses.

Goosetown was used in a salad, and a cheese, egg yolk and mustard spread, while Maifest was paired with a slow-roasted pork and the dessert, a strawberry tort with a lemony sauce.

Jace Marti said he encountered the Goosetown style of beer while studying brewing in Germany.

"I had a friend who worked with a brewery in Liepzig. This is a very popular style of beer there," he said. "I fell in love with it."

Schell's has been prolific in developing new beer varieties in the past few years. Ted Marti, president of Schell's, told the crowd that the days of one brewery producing one beer are long gone. The craft brewing phenomenon that started on the East and West Coast is hitting the Midwest and Schell's is among the leaders in Minnesota.

Ted Marti also mentioned that a new Minnesota law that allows larger breweries to sell beer on site will lead to some "Sunday in the Park" events at the brewery this summer.