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The Council of Fashion Designers of America is forging a relationship with Cartoon Network.
The network will provide support for the shows and the CFDA connected the company with Ryohei Kawanishi of Landlord, who will design a capsule collection based on “Adventure Time,” a popular animated series.
Instead of just producing a one-off capsule collection, Kawanishi said he has also integrated themes from the series into his main line, which will show during NYFW: Men’s on July 9.
“I wanted to make a mental connection with what’s going on in the cartoons,” said Kawanishi, who usually designs based on distinct themes ranging from Rastafarianism to southern hip-hop.
Cartoon Network has played in the fashion space before via collaborations with brands including Moschino, Champion and Rook, but Pete Yoder, vice president of Cartoon Network Enterprises, North America, said these collaborations have become a bigger focus for the company, which is why it has partnered with the CFDA.
“It’s a huge priority for us because we want to address our fan base with the more traditional licensed product that’s more accessible, but we also want to give our super fans something special that they can call their own,” Yoder said. “Partnering with the CFDA is a great way to gain access to this