TripAdvisor Presents Influences on Diner Decision-Making

More consumers than ever use and trust online review sites and social media for recommendations on where to eat – both at home and while traveling.

The vast majority of respondents reported basing a dining decision off of an online review, with up to 72% in some markets also noting they have been influenced by restaurant photos.

Survey results reveal that diners are increasingly turning to their mobile devices to find restaurants while on-the-go, with up to 79% of respondents in some markets reporting that they regularly research restaurants nearby via their phones.

The majority of respondents reported a desire to make reservations online and order food delivery both at home and while traveling.

Methodology

The “Influences on Diner Decision-Making” survey leverages the findings of more than 9,500 international diners in Europe and the United States who participated in a May 2018 CVENT panel (US: 1,723; UK: 2,242; FR: 1,013; ES: 1,233; IT: 3,572). Respondents are consumers registered with TripAdvisor who agreed to complete company-sponsored surveys through CVENT. Consumers are not compensated or incentivized to participate.