But what exactly does branding mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.

De tu marca se percibe quien eres, quien quieres ser y que es lo que la gente ve de usted. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials communicate your brand.Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.

Sea consistente. Be consistent. Este consejo incluye todos los anteriores y es el mas importante de todos. Si no puede lograrlo, sus intentos en establecer una marca, fallaran. This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.

Non confunda marketing con branding

Branding es la utilizacion de las herramientas a su disposicion para hacer que la gente a la que usted se dirige sepa de que trata su empresa. is the use of all the tools at your disposal to make your target audience feel what your company is all about.

Conclusion Key takeaways

Una marca existe solo en la mente de su cliente. Es la suma total de todas las impresiones que su cliente obtiene de usted, su producto y de su empresa.A brand exists only in the mind of your customer. It is the sum total of all impressions that your customer gets from all interactions with you, your product, and your company.

Cada interaccion envia un mensaje. Every interaction sends a message.

Es su trabajo, como gerente de marca, asegurarse de que aquellos mensajes estan dirigidos al lugar correcto para solventar su estrategia de marca. It is your job, as brand manager, to make sure all of those messages are pointing the right direction to support your brand strategy.

Un branding correcto eleva su producto haciendolo mas que una suma de sus partes. Proper branding elevates your product to be more than just a sum of its parts. People make purchasing decisions based on more than just product features.