Sprout Magazine

Do Androids Dream of Electronic Cigarettes?

Yep, you did read that correctly – this is an amazing short homage to Blade Runner, Ridley Scott’s 1982 classic based on Philip K Dick’s Do Androids Dream of Electric Sheep?

The short showcases the advantages of switching to the artificial over the disappointing real and reappropriates these themes into a clever bit of advertising for UK based e-cig brand SMOKO.

The short follows the instantly recognisable post production style of Blade Runner – a style that has influenced the science fiction movie genre as a whole. Themes surrounding artificiality versus reality, futurism versus a past that has no place in society and the meaningless of a life constructed on outward appearances lend themselves as the perfect vehicle to extol the virtues of making the switch to a new technology that far outweighs the unhealthy, uninformed misery of the past – the switch to SMOKO.

Created by York-based filmmaker Paul Richardson along with digital marketing agency The Distance, it’s four minutes of Blade Runner esque perfection complete with a really excellent multi-faceted script that takes e-cig advertising onto a new level.