Conversion rate optimization or CRO is all about marketing. It’s about in-depth and laser focused understanding of your customer and how to provide them with a better user experience aiding them in finishing tasks faster and in simpler and more efficient ways.

The ONLY way to achieve this is through data, no guessing, no hunches, definitely not I JUST KNOW candidates.

You must form a ‘hypothesis’ to test but before even this you must collect data, not just any data but the right data.