A quick search on Twitter (#iPhone7) showed an overwhelming majority were underwhelmed by the latest models, the 14th and 15th since 2007, accusing the manufacturer of playing catch-up with its rivals for features. In total, 1.36 million tweets were sent about the Apple launch last night.

The biggest frustrations however were reserved for Apple’s decision to axe its 3.5mm AUX headphone jack with its own lightening socket – which also charges the device. It means customers will have to not be able to use their own headsets with the device without an adaptor, which will be included in the box.

Apple has received similar criticism for its decision to not include industry standard USB charging sockets for its phones, something adopted by all other handset manufacturers.

The manufacturer will also no longer include headphone with the device. During the event it announced its new AirPod wireless earphones, which will retail for £159.