How Businesses Can Benefit from Using GIS Technology

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A GIS (Geographic Information System) assimilates hardware, software, and data for capturing, analyzing, managing, and exhibiting all systems of geographically referenced material. It allows the user to interpret, visualize, question and understand how data can reveal patterns, trends, and relationships in the form of charts, reports, globes, and maps. This helps companies increase efficiency, save money, improve communication, make better decisions, and improve recordkeeping.

Banking and Financial Institutions

Banking is an aggressive business. Brand recognition and market share is not enough to attract and maintain customers. To be more effective, banks, and other types of financial services organizations are utilizing GIS to help them better understand their data.

GIS allows an organization to do the following:

Improve operational performance and profitability by sharing knowledge based decision making across all departments.

Increase market understanding based on a common view of the businesses performance using geo-extended business processes and workflow.

Enhance understanding of customer interaction, economic conditions, and risk by using structural models centered on geography and geo-demographics.

Reduce business intricacy using a more precise analysis of practical market conditions.

By learning and using GIS banking and financial institutions can benefit greatly.

Media

To tell a good story a journalist’s needs good data. With the help of GIS they are able to do the following: