Non-profit marketing must catch attention, provoke emotion, and inspire people to act now! The digital marketing approach to non-profit success is a multi-faceted one and often requires B2B and B2C target persona consideration. Added to this, charitable and non-profit businesses tend to include requirements for delivering varied expected outcomes, ranging from donations by individuals and businesses to volunteering and other non-cash contributions. That said, many of the profit-making strategies employed can be directly applicable to non-profit entities, too. It is these ‘transferable’ strategies I will be focusing on in the remainder of this post, including ten strategies that pay off in profit and non-profit scenarios. 1. Effective Decision Making Starts With Big Data A primary part of any successful strategy revolves around situation analysis. This includes an objective...