INFORMS IN THE NEWS

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CAP, rankings, jobs & mobile subway ads

In recent months, operations research, analytics and data science have been moving up in many key rankings. U.S. News moved up operations research in its list of best business jobs as well as its list of 100 best jobs. Glassdoor predicted that data science would be the hottest new job of 2016. INFORMS’ CAP certification program has been catching the eyes of reporters at important tech publications such as CIO and Infoworld.

Visit the INFORMS Newsroom at www.informs.org for additional news about analytics and INFORMS press releases about intriguing scholarship appearing in INFORMS journals.

Following are excerpts of INFORMS in the news.

Career Boost: INFORMS CAP Certification

Certifications are a well-known option for career advancement in IT, and data science is no different.

“The certified analytics professional [CAP] credential tells employers that an individual has independently verified knowledge and experience in analytics,” explains Polly Mitchell-Guthrie, senior manager at SAS and chair of the Analytics Certification Board at the Institute for Operations Research and the Management Sciences (INFORMS), the organization that runs the CAP program. Since the program launched in 2013, 300 professionals have earned the CAP certification.

- CIO, Feb. 25

O.R. Moves Up in 2016 U.S. News Rankings

The operations research profession is now No. 2 in business jobs, up from No. 4 in 2015. O.R. has also risen to 18 from 20 in the list of 100 best jobs.

- U.S. News, Jan. 27

Mobile Ads Move Passengers on Crowded Subway

What do irritable, squished riders on a crowded train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd. And they shop and buy more in response to mobile ads in the crowded train.

- Media Street, Feb. 19

Riders on Crowded Trains Key on Mobile Ads: Marketing Science Study

A recent university study on the effect of hyper-contextual targeting and physical space found that passengers on crowded subway cars shop and buy more in response to mobile ads than those in less crowded cars.

A key takeaway is that riders in crowded subway trains are good targets for mobile advertising.The study is published in the INFORMS journal Marketing Science.

- Mobile Marketer, Feb. 24

Break into Data Science with CAP Certification

Certifications are a well-known option for career advancement in IT, and data science is no different.

“The certified analytics professional [CAP] credential tells employers that an individual has independently verified knowledge and experience in analytics,” explains Polly Mitchell-Guthrie, senior manager at SAP and chair of the Analytics Certification Board at the Institute for Operations Research and the Management Sciences (INFORMS), the organization that runs the CAP program. Since the program launched in 2013, 300 professionals have earned the CAP certification.

- Infoworld, Feb. 25

Data Scientist Hottest Job of 2016

Data scientist, named the best job in America for 2016 by job site Glassdoor, is the sexy mashup of traditional careers from data analysis, economics, statistics, computer science and others.

But it goes beyond collecting and analyzing data. It’s a job for the curious, for the intuitive and for those who like to not just solve problems but figure out the problem. It’s part science, part art.

The rise of data science is due to the explosive growth of data collection ­– or big data –and the need for companies to make sense of the mishmash of new types of data from smartphones, images, human behavior and even handwriting.

- Denver Post, Feb. 2

Imperative for Ethical Standards in Analytics: The CAP Model

An established code of ethical behavior for analytics professionals already exists.

That code is part and parcel of the Certified Analytics Professional Program (CAP) – a highly regarded professional certification for analytics practitioners managed by INFORMS – the largest international association of professionals in analytics and operations research.

Among other things, the code establishes certain standards for those who call themselves analytics professionals and guidelines for how they should behave and be judged by their peers and employers. ORMS