Benefits of Mobile

More Australians now access the internet via mobile devices than from a PC or laptop. For this reason, it is crucial that any organisation with a website consider the mobile compatibility of their online presence.

A June 2015 study by Google & Galaxy found that 74% of Australians rely on their phones at least as much as their desktops when searching for information, ideas or advice.

Being mobile-friendly opens up multiple channels to interact with a
rapidly expanding mobile audience. It offers opportunities to create
new and innovative ways of inspiring, educating, operating and receiving
donations from a captive online audience, who are browsing
the net from their iPad or smartphone, 24 /7.

Engaging with new and existing audiences in different ways across
generations and tapping into younger, more tech-savvy, online audiences
are common requirements for many charities, whether that
be for the purposes of fundraising, or educating younger audiences
about services available.

From a fundraising perspective, this is particularly important when
considering that different methods of giving appeal to different generations.
Generally, mature age donations often come from cheques
and direct debit, while online and mobile/SMS giving is becoming a
favoured channel for younger generations.

Australians downloaded 66.8 million apps between March and April 2012.
Per head, Australia has become the 5th biggest downloaders of apps globally.

FAST FACTS

11.19 million smart phone users in Australia1

4.37 million adults are using tablet devices2

76% of Australians access the internet through mobile
devices, a growth of 208% since 20103

Of the 76% who access the internet through mobile
devices, 32% do through smartphones , while 9% do
through tablets only and 35% do though both4

During June 2013, 7.5 million Australians accessed internet via mobile phone, up 33% from June 20125

90% of the mobile population keeps their mobile
phone within arm’s reach6

Younger consumers are more likely to embrace
smartphones7

Going mobile means your audience is active at any
location and at any time8

TWO WAYS TO GO MOBILE

1. A mobile website is often the
first step towards going mobile.
Optimising your website for mobile
device users enables the latest
website content and news to be easily
accessed and viewed by mobile
device users, universally.

A recent Google study found that
61% of site visitors quickly move on
to another site if they don’t find what
they are looking for right away.

2. An app, or mobile application, is another way to increase interaction with mobile audiences. Apps can be a great engagement tool when applied to support a charity's strategy and goals, and when developed with functionality and engagement in mind.

KEY BENEFITS OF APPS

Connecting With Audiences - Engagement

Apps assist with engaging a younger, tech-savvy audience - a growing donor source for the future.

Apps also provide a new outlet for cause promotion and education, creating a sense of community and generating feedback.

Device Functionality & Push Notifications

The incorporation of mobile device functionality such as camera, GPS, calendar, touch screen, gaming and push notifications are key benefits,unique to apps.

Push notifications allow for instantaneous marketing & communications with users that is simple and cheap to manage. They also work well for disaster relief efforts, volunteer calls and major news notifications.

Improving Communications

Apps offer quick and simple access to information on the go - anywhere, anytime. Content is designed for small screen viewing, with fast download times.

Two-way communication - the ability to collect information and provide new and inspiring content that can be read on the move are some of the ways apps improve communications.

About Apps4Change

Apps4Change aims to help Australian charities better understand mobile technologies, and represents a great opportunity for the telco industry to support the not-for-profit community through information exchange. About Us

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