MAKE UP FOR EVER Rouge Artist Intense

What it is: A highly pigmented, long-lasting lipstick that delivers rich color in one stroke. What it does: Formulated with 50% more pigment than the traditional lipstick, Rouge Artist Intense gives an immediate true-to-color result. A blend of three natural waxes, the creamy texture glides on effortlessly for a long-lasting hold. The extensive color and texture range provides unlimited creativity. What it is formulated WITHOUT: Parabens. What else you need to know: Available in three finishes-matte, pearly, and satin-for varying effects. Sephora is the exclusive beauty retailer for this product.

Dramatic Depth. Unstoppable Character. Modern lipstick so shamelessly seductive in touch and texture the sensation is audacious. Unadulterated luxury glides on like satin across skin with single-stroke coverage. A spectrum of 40 shades for unstoppable impact. One-stroke, full-coverage creamy wear. Luxurious texture and enriched with ingredients to smooth and nourish lips. Long-lasting.

Reflecting the Giorgio Armani Fall/Winter 2014 fashion show, Fade to Grey is inspired by light and shadow. With subtle colors and mineral tones, this collection creates a transparent and lightness effect. Creamy texture, feather light and translucent, that is as hydrating as a balm.

Just one swipe and you'll see this is the stuff beauty legends are made of. From modern mattes to hydrating creams, our ultra-luxe formula glides on for show-stopping, saturated color every time. Cream shades. Lustrous finish. Shea butter for lasting moisturization. Vitamins C and E (antioxidants) to protect. Matte shades. Silky, matte finish. Adherence power. Vitamins C and E (antioxidants) to protect.

What it is: An ultra-creamy lipstick with a translucent soft, shiny finish. What it does: Enriched with nourishing properties, Rouge Artist Natural keeps lips hydrated for eight hours after application. Its incredibly smooth texture glides on effortlessly for ultimate comfort while also leaving the lips supple and moisturized. Formulated with mother-of-pearl and colorful pigments, Rouge Artist Natural's translucent shine adds a natural sheen to the lips. What else you need to know: This lipstick is available in an array of fresh, luminous shades with two finishes: satin and pearly. Sephora is the exclusive beauty retailer for this product.

What is it? Lipstick meets liner—get ready for for the greatest multi-tasking lip around. This chunky pencil glides on effortlessly and delivers a creamy matte finish to instantly punch up any look. In 8 statement-making shades. Who is it for? The woman who wants 2-in-1 color in an on-the-go package. Why is it different? The perfect blend of emollients and shea butter creates a rich, creamy texture that allows for smooth and effortless application (with incredibly comfortable wear).

What is it: More than lip service—this innovative lipstick formula offers sumptuous color; comfortable, long-lasting wear and a soft, creamy shine, all while reducing the look of fine lines and improving lips’ moisture instantly and over time. Who is it for: The woman who wants soft, creamy color that lasts. Why is it different: Formulated with emollient Shea Butter and skin conditioners, this lipstick glides on smoothly and evenly, wears all day and leaves lips soft and moisturized. How do I use it: Apply straight from the tube onto clean, bare lips. Follow the natural line of the mouth, evenly covering the upper and lower lip. For a more precise look, apply with Bobbi’s Lip Brush (sold separately). Washed Seashell featured in Marie Claire Magazine (June 2014).

Matte Fuchsia Flash - Matte Vibrant Magenta. Legendary beauties are unforgettable for their daring, iconic style. Get famously bold lips that stand out from the crowd with Be Legendary Lipstick. This ultra creamy matte formula provides luxurious saturated color with just one swipe, while the adherence power will have your lips looking marvelous for every click of the camera. Facts/ingredients: Vitamins E & C—antioxidants.

TARRED - True black darkness. The cult-classic liquid lipstick that delivers full coverage color in a single drop! OCC’s LIP TAR / MATTE combines the longevity of a lipstick with the ease of application of a gloss. Featuring an unparalleled amount of pigment, LIP TAR / MATTE goes on slick and moist but dries down to a lightweight matte finish that never looks or feels heavy. The color range boasts both classic and editorial shades, all of which come ready to wear. The flexible liquid formula of LIP TAR / MATTE provides the ultimate in customization: Create a limitless selection of shades by simply mixing LIP TAR shades and textures together until the desired colors are achieved! Gluten & Paraben free.

Matte Electric Pink - Matte Coral Pink. Legendary beauties are unforgettable for their daring, iconic style. Get famously bold lips that stand out from the crowd with Be Legendary Lipstick. This ultra creamy matte formula provides luxurious saturated color with just one swipe, while the adherence power will have your lips looking marvelous for every click of the camera. Facts/ingredients: Vitamins E & C—antioxidants.

This long-wear formula results in up to eight hours of intense color. Experience comfort and shine, without fading and feathering. Soft texture leaves lips feeling continuously hydrated. Now available in shades that cling to the curve of the lips. Glamorous, flattering signature hues from amber to burgundy-cut mahogany. For exceptional wear and comfort. Allure Best of Beauty Award Winner 2014.

Matte Infrared - Matte True Red. Legendary beauties are unforgettable for their daring, iconic style. Get famously bold lips that stand out from the crowd with Be Legendary Lipstick. This ultra creamy matte formula provides luxurious saturated color with just one swipe, while the adherence power will have your lips looking marvelous for every click of the camera. Facts/ingredients: Vitamins E & C—antioxidants.