Music to My Eyes

CaptionAYEROFF

Jeff Ayeroff: I think, up to that point, the Breakfast in America campaign for Supertramp was the best thing wed done at A&M. This is the menu we put in Billboard, which came from asking ourselves, What can we do to promote the album instead of a billboard? Now you have this piece of Americana for a prototypical English band. I had an unreleased poster (left)the band thought Libby the waitress was too scary, but art director Mick Haggerty loved it. After that, Mick and I hit it off.

Jeff Ayeroff: I think, up to that point, the Breakfast in America campaign for Supertramp was the best thing wed done at A&M. This is the menu we put in Billboard, which came from asking ourselves, What can we do to promote the album instead of a billboard? Now you have this piece of Americana for a prototypical English band. I had an unreleased poster (left)the band thought Libby the waitress was too scary, but art director Mick Haggerty loved it. After that, Mick and I hit it off.

Jeff Ayeroff: New Wave was happening, but our head of promotions had his head in the toilet, so we did this No Wave sampler to convince our promotion department of the viability of this style of music. It was the first time the Police and Squeeze were on a record (in the U.S.). Out of our new-wave adventure comes the best line of vinyl-music toys in historyincluding Police picture badges and the pièce de résistance: the Mick Haggertydesigned laser-engraved Split Enz album.

Jeff Ayeroff: New Wave was happening, but our head of promotions had his head in the toilet, so we did this No Wave sampler to convince our promotion department of the viability of this style of music. It was the first time the Police and Squeeze were on a record (in the U.S.). Out of our new-wave adventure comes the best line of vinyl-music toys in historyincluding Police picture badges and the pièce de résistance: the Mick Haggertydesigned laser-engraved Split Enz album.