SSP today announces that Ageas has become the third leading insurer to go live with the Polaris imarket live-chat service on its commercial e-trade platform. This follows hot on the heels of the addition of AXA to the live-chat panel last month, and the launch with Allianz Insurance earlier this year. A number of other insurers are due to implement it shortly.

SSP’s brokers can use the integrated web chat functionality to communicate in real-time with underwriters at the three insurers at any stage of the buying process without leaving the SSP application. Being able to obtain answers quickly and easily to questions about products and rates encourages brokers to continue placing business through the e-trade channel.

With integrated e-trading, client information is keyed in once, removing the errors and omissions that occur when data is re-keyed several times, as well as providing significant time and efficiency savings. The addition of a third insurer to the panel means SSP’s brokers will benefit from even greater efficiencies, freeing further time for them to focus on their customers’ needs.

Ron Atkinson, Distribution Director at SSP said:
“I am delighted to welcome Ageas as the latest leading insurer to join our live-chat platform. The expansion of our panel is testament to SSP’s revitalised approach and commitment to the commercial lines market, and our drive to increase adoption of commercial e-trading.”

Cathy Taylor, Head of Commercial Underwriting and Operations at Ageas said:
“We are continually looking to review and refine the e-trading service Ageas provides to brokers. Enabling brokers to communicate with us through this integrated web chat functionality makes it easier for them to do business with us and meet consumer demands for a speedy service.”