Name this business...

So this is random, and not even part of the setting I'm writing yet - but I'm writing a near-future story set in 2035, and I'm trying to name the business that has replaced Starbucks as the America's leading coffee/tea chain.

The primary product they serve is "Bubble Espresso" - they cornered the market on both Asian Bubble Tea and iced coffee by being the only chain that put the tapioca bubbles in coffee. Eventually they became a major competitor for Starbucks and more popular among young hipsters. People will hang out there a lot - and my journalist protagonist is going to get a drink there every morning -"Two-Shot Iced Sugar-Free Hazelnut Mocha, Extra Bubbles".

The story is serious but I want this chain to be a light-hearted tip of the hat to yuppie/hipster culture never changing. Right now I'm calling the chain "Hello Bubbles!" but that sounds too much like "Hello Kitty".

You'd be surprised to know how some companies come up with their soon-to-be-iconic names. Your future Starbucks analogue, if it is as successful a company as you plan to make it, should have a name that rolls easily off the tongue. "Hello Bubbles" does not roll easily. "Bubbles" by itself is better.

You'd be surprised to know how some companies come up with their soon-to-be-iconic names. Your future Starbucks analogue, if it is as successful a company as you plan to make it, should have a name that rolls easily off the tongue. "Hello Bubbles" does not roll easily. "Bubbles" by itself is better.

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(Ah, this is where I meant to reply, not a different thread on character names.) Naming businesses in a story is like choosing domain names -- brandable names, as you say. It's difficult. There are sites selling nonsense words for domains, like Brandbucket.com and Shopify.com. Sometimes looking through these can help.

I think I may call it PaoPao - Singaporean name for bubble tea and it's short. Apparently there is already a chain in Asia called Chatime that does this already, but the coffee there is a side product to the tea.

I think I may call it PaoPao - Singaporean name for bubble tea and it's short. Apparently there is already a chain in Asia called Chatime that does this already, but the coffee there is a side product to the tea.

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Sorry to burst your bubble (pun definitely intended) but there's already a coffee chain (or some sort of cafe/restaurant chain - I've never actually been in) called PaoPao, there used to be one where I live (though I suppose they may have gone bust...)