Understanding Business

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Understanding Businessby Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Businessleads the way.

Part 1: Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1 Taking Risks and Making Profits within the Dynamic Business EnvironmentChapter 2 Understanding Economics and How It Affects BusinessChapter 3 Doing Business in Global MarketsChapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small BusinessChapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business