ESOMAR ‘Best of’ – APAC Tour 2019: Singapore

Overcoming Barriers to Purchase in Online Shopping Environments

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major CPG companies have tried to optimize their product offer, but selling online is different than selling offline, and tactics need to be adjusted to be successful.

Sales on eCommerce platforms like Alibaba (T-Mall), Qoo10 and Amazon are affected by product findability and the inability to taste, feel or smell the product.