A man was gored to death today at the famous running of the bulls in Pamplona, Spain. It is the first such death since 2003.

The victim, reported by Spanish media to be a Spanish national named Daniel Jimeno Romero, 27, was killed when a brown bull named Capuchino broke away from the main group and attacked a crowd of runners. Three other runners were injured.

The running of the bulls is part of the week-long Festival of San Fermín. Crowds of people traditionally dressed all in white and wearing red kerchiefs run through the streets toward the bullfighting ring, being chased by a herd of bulls. Later in the day matadors fight and kills the animals.

As seen in this video, the man was knocked to the ground before being gored in the neck. He was rushed to the hospital for emergency surgery but died of his injuries. This longer video shows the entire run as well as the fatal incident.

The festival was made famous by Ernest Hemingway in his book The Sun also Rises and attracts thousands of runners a year, many of them foreign tourists. It remains a controversial and dangerous event. Since the running of the bulls started in 1922, fifteen people have been killed, including one American, and hundreds injured.

We here at Gadling extend our sympathies to Señor Romero and his family and want to remind our readers to think twice before engaging in risky activity while on holiday.