January 08, 2019

Vendors to Law Firms - The Millennial Client

Baby boomer and silent gen law partners are resisting retirement. After all, funding decades of living without earned income from work is scary. Also, as is obvious, leaving the workforce turns professionals invisible. This is capitalism and human beings are their jobs. No title - wave goodbye to social identity.

But eventually, Millennial partners will have the power and influence in law firms. Based on the seminal article in Law.com by Jeffry Lowe and Shannon Murphy, it seems like they will change the rigid law-firm culture.

Based on the findings of recent surveys, Millennials indicate they are not carbon copies of the stereotypical law partner.

For example, they value time off more than more money. Also, they are smart enough to push for non-monetary rewards like better health benefits rather than simply a bigger bonus. A medical emergency in the family can trigger a reversal of fortune. In addition they are not timid about family/work balance. They are activists about parental leave policies.

The Millennial voice could turn out to be the loudest in the legal sector. What they have going for them are two things. One, they are a digital gen. And, two, they understand how to develop, hold, and grow business with other Millennials. Youth is taking over the decision-making positions in U.S. business.

Vendors to law firms will have to get the hang of pitching to Millennial partners. It's a very different ballgame. I know. I had to change my pitch and persona to develop business with Millennials.

Unlock hidden value through out of box communications strategies/content. Complimentary consultation janegenova374@gmail.com. I help, not sell.