More than at any other point in time, in the lifetime of this generation, there is a fear, an energy, and a belief: that capitalism will end. With the pleasant smiling mask of neoliberalism torn away from the surface to expose the well established hideous truth about the fundamental nature of Capitalism: It is built on, and thrives off of, inequality. It fuels and perpetuates racist, sexist, misogynistic, classist perspectives. The time for debating this subject matter between right and left has ended and the time has come to end this structure and move onto what comes next. Tough Guy Mountain is here to contribute to this momentous shift with a marketing campaign. Made possible through YTB Gallery and Images festival, an LED advertising truck will display a friendly marketing campaign for postcapitalism, loosely based on the concepts of Nick Srnicek and Alex Williams.