Mobile And Big Data – The Intersection Of The Internet’s Two Defining Trends

The world is awash in data. Mobile is driving the latest surge in data volume.

This is being touted as great news for every aspect of business. There’s a lot that can be done with the reams of data generated by on-the-go customer activity on smartphones. Big data is seen as a way to improve productivity at every level of a company, give brands exact ad targeting capability, and help make healthcare and government more efficient.

But there’s a big catch.

That data is only useful if it can be harnessed effectively. Data is important, undeniably, but picking the right data is even more important. This typically means defining a target or goal and subsequently establishing disciplined parameters for the data you want to collect or process.