Commentary

1. Assignment: Explain the project and its goals to the reader.

“A modern company ready for tomorrow”. This claim presents the CEZ Group in it’s 2012 Annual Report as a dynamically developing company, which is responsive to current trends in its business. On illustrative pages, you can see company projects that support this image: areas in which CEZ Group achieved record-breaking results, or where they took steps for their business to be more efficient, while being considerate to society as well as the environment.

2. Your Approach: Discuss your creative process on this project as if to a Potential Client.

CEZ Group is one of the biggest companies in the country. It is a modern and dynamic company always trying to look ahead to the future. The range of CEZ Group activities is extraordinarily broad – ranging from energy production and distribution through research and application of new technologies, mining, recovery of production resources, and employee and customer care to multilateral foundation activities. And we wanted to present all of it in the Group’s Annual Report using a graphically attractive form. The front page looks attractive thanks to a distinctive regularly colourful mosaic motifs related to the activities of CEZ Group. This mosaic contains miniature motifs which then rhythmically work as divisions in a full form. They are modernist photographic collages working with themes of energy. The uniqueness of collages is further supported by typographical pagination, which in addition to the creative effect also facilitates orientation in the Annual Report.

3. Results: If known, relate the results and the Client's reaction of the finished project.

The 2012 CEZ Group’s Annual Report confirmed its status as the most attractive Annual Report in the Czech Republic, as for the 15th time, it has received an overall 1st place award in the prestigious national competition CZECH TOP 100: Best Annual Report. Its quality and visual appeal is appreciated not only by clients but also by professionals.