Online Marketing Glossary

Online Marketing Glossary

23rd November 2017 by Siana-Rose Crawford

We at SEM Consultants want to ensure that you don’t get lost in the massive world of internet marketing. Sometimes you are given a lot of information that doesn’t help and only confuses you. Well, allow us to help. Here we have created an extensive list of words and phrases often used in online marketing. You’re welcome!

404 Server Error: The HTTP 404 Not Found Error appears when a webpage you’re trying to reach can’t be found on a server.

AdWords: Google AdWords is for businesses to advertise on Google with a focus on keywords.

Affiliate Marketing: online retailers will pay commission to another website for traffic directed to their products or services advertised on the site.

Algorithm: A set of rules or calculations that a site or program operates by on computers.

ALT Tags: This is an ALT attribute within the IMG tag, which gives a clear text alternative to the image.

Anchor Text: This is the clickable text in a hyperlink, the blue underlined text.

Analytics: The analysis of data or statistics to determine results.

Blog: A website or webpage that is often an informal written article about anything at all, regularly providing information, guides, or personal thoughts.

Black Hat SEO: It is search engine optimisation that goes against natural SEO, where a person targets content to search engines in order to rank higher on search result pages rather than to real people.

Brand: A defining characteristic or mark that is notable for a certain business.

Bounce Rate: This is the number of website visitors who leave after viewing one page only.

Business to Business (B2B): Where a business will market products or services to other businesses.

Business to Consumer (B2C): Where a business will market products or services directly to customers.

Cost-Per Sale (CPS): also known as pay-per sale, is online advertising where a business pays a publisher or website when they receive sales from ads.

Conversion Rate (CR): the percentage or number of visitors who do a desired action

Content Marketing: creating material for online marketing on websites, social media and the like; consists of written and visual content.

Cookies: is data from a website that is saved by the web browser, remembering information for you.

Cost-Per Click (CPC): The amount you pay for every time someone clicks on your paid Ad that aims to drive traffic to your site; also called PPC.

Cost-Per Action (CPA): where someone will pay for an action, and they pay when the action is taken.

Cost-Per Lead (CPL): is the cost of generating leads (sign-ups or interest in your product or service).

Crawler: a program that browses the web in order to gather and connect data.

Curated Content: is content that is gathered and shared which is specific to a certain subject area.

Customer Relationship Management (CRM): is the use of strategies, information and actions to analyse customer interactions in the hope of improving customer satisfaction and the relationship with the business.

Conversion Rate Optimisation: is strategies and actions taken to help improve the percentage of visitors to a website that become customers.

Call-to-Action: This is a word or phrase that encourages a person to do something and navigate towards where you want them to be; e.g. click here for more or buy now.

Content Management System (CMS): is a software/system to create and organised content.

Click-Through Rate: the number of visitors to a website from a link.

Display URL: is the webpage address name that appears with your advertisement.

Domain Name: This is essentially the address name of your site.

Direct Messaging or Direct Mail (Twitter): is an instant message that you send to people you follow on Twitter and who follow you back.

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