Brands delivered 15% more emails in Q3 2016 according to North America email trends and benchmarks

January 23rd

DALLAS – JANUARY 23, 2017 – Epsilon®, a global leader in creating connections between people and brands, today released the Q3 2016 Email Trends and Benchmarks report. The report, which measures emails sent by Epsilon clients in North America, shows a 6% decrease in click rates from Q2 2016, likely driven by a 15% increase in the average number of emails delivered per company. Additional findings show that over the past four quarters mobile and tablet devices have continued to make up the majority of email opens (60%) while email open rates on desktops have remained at 40%.

Non-bounce rates increased slightly to 97.1% from 96.9% in Q2 2016 and are slightly higher than Q3 2015 (96.6%).

Triggered message methodology and email trends

Triggered message benchmarks were analyzed from approximately 3.8 billion emails sent by Epsilon clients from July 2014 to September 2016 across multiple industries. Results track campaigns deployed as a result of a consumer action such as welcome, abandon shopping cart, thank you or confirmation.

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 800 309 0505.