Configuring filters

To generate smart banners, you can use either the whole feed or individual products that you filtered for. On the ad group editing page, click +New filter and add up to 50 filters connected by the conjunction “OR”.

To configure the filter, select your target audience, set the product selection rules, and specify the CPC (for the “Optimize the number of clicks” or “Optimize the number of conversions” strategies).

Select your target audience

Select one of these options in the drop-down list:

Showed interest in similar products on the internet — for users who searched for similar products on the internet, but did not visit your site.

Viewed products on my site — for users who visited your site and viewed specific products. Ecommerce must be configured in Yandex.Metrica for this option.

Both groups — for users who visited your site and searched for similar products on the internet. Ecommerce must be configured in Yandex.Metrica for this to function correctly. If ecommerce is not configured, smart banners will only be shown to users who search for similar products on the internet.

You can use bid adjustments to raise or lower the CPC when you serve ads to particular users.

Set the product selection rules

The selection rules will determine which products from the feed will be used and which ones will be excluded when generating smart banners. You can select products by different parameters (such as category, price, and so on). For correct selection in the feed, there must be a product with the specified parameter. The parameter value must match the value in the filter.

These attributes depend on the business feed type.

Retail sales, other business: Yandex.Market feed

For this type, attributes are displayed in a tree view or condition list:

Category tree

Criteria

You can use the feed tree to conveniently select products within the same category. Select a category or sub-category of products in the tree.

You can also specify a range of product prices and vendors, or only select products that are in stock.

The category tree is updated once per day during the repeat automatic validation of the feed.

You can use criteria to conveniently select products in the feed with the same parameters. For example, you might select products of a specific brand or price range. The following feed parameters can be specified in criteria:

Parameter

Description

id

Product ID

name

Name

url

Address of page with product

price

Product price

model

Model

vendor

Producer

description

Product description

categoryId

Product category ID assigned by the advertiser

market_category

Product category on Yandex.Market

typePrefix

Product type / category

store

Product available in retail stores:

true — yes

false — no

pickup

Customer pickup from delivery point:

true — yes

false — no

oldprice

Old product price

manufacturer_warranty

Official warranty:

true — yes

false — no

adult

This product belongs to the “adult” category:

true — yes

false — no

age

Age category

Parameter

Description

id

Product ID

name

Name

url

Address of page with product

price

Product price

model

Model

vendor

Producer

description

Product description

categoryId

Product category ID assigned by the advertiser

market_category

Product category on Yandex.Market

typePrefix

Product type / category

store

Product available in retail stores:

true — yes

false — no

pickup

Customer pickup from delivery point:

true — yes

false — no

oldprice

Old product price

manufacturer_warranty

Official warranty:

true — yes

false — no

adult

This product belongs to the “adult” category:

true — yes

false — no

age

Age category

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

Hotels: Google Ads “Hotels and rentals” feed

It is convenient to select hotels in the feed with the same parameters by using criteria. This may be, for example, hotels with a certain number of stars, or hotels in the same price range. The following feed parameters can be specified in criteria:

Parameter

Description

Property ID

The ID of the hotel

Property name

The name of the hotel

Final URL

The URL of the offer page

Destination name

The location of the hotel

Price

The price of the offer

Star rating

The number of stars

Description

The description of the hotel

Parameter

Description

Property ID

The ID of the hotel

Property name

The name of the hotel

Final URL

The URL of the offer page

Destination name

The location of the hotel

Price

The price of the offer

Star rating

The number of stars

Description

The description of the hotel

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Automobiles: Auto.ru feed

It is convenient to select automobiles in the feed with the same parameters by using criteria. They may be, for example, automobiles of a certain make or year of release. The following feed parameters can be specified in criteria:

Parameter

Description

price

The price of the automobile

mark_id

The name of the make

folder_id

The name of the model

body_type

The body type of the automobile

year

The year the automobile was manufactured

wheel

The position of the steering wheel:

left — left-hand side

right — right-hand side

color

The color of the automobile

metallic

The paint finish of the automobile:

0 — standard

1 — “metallic”

availability

The availability of the automobile:

0 — on order

1 — in stock

Parameter

Description

price

The price of the automobile

mark_id

The name of the make

folder_id

The name of the model

body_type

The body type of the automobile

year

The year the automobile was manufactured

wheel

The position of the steering wheel:

left — left-hand side

right — right-hand side

color

The color of the automobile

metallic

The paint finish of the automobile:

0 — standard

1 — “metallic”

availability

The availability of the automobile:

0 — on order

1 — in stock

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Realty: Yandex.Realty feed

You can use all your product offers from a feed to generate ads.

Flights: Google Ads “Flights” feed

You can use all your product offers from a feed to generate ads.

Other business: universal feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

Parameter

Description

URL

The URL of the offer page

Title

Name of item

Description

Description of item

Price

The price of the offer

Old Price

Old offer price

Parameter

Description

URL

The URL of the offer page

Title

Name of item

Description

Description of item

Price

The price of the offer

Old Price

Old offer price

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Other business: the Google Ads “Custom” feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

Parameter

Description

Final URL

The URL of the offer page

Item title

Name of item

Item subtitle

Subtitle of item

Item description

Description of item

Item category

Categories that the item belongs to

Price

Price of item without currency distinction

Sale price

New price of item without currency distinction

Parameter

Description

Final URL

The URL of the offer page

Item title

Name of item

Item subtitle

Subtitle of item

Item description

Description of item

Item category

Categories that the item belongs to

Price

Price of item without currency distinction

Sale price

New price of item without currency distinction

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Other business: the Google Ads “Travel” feed

You can use criteria to conveniently select product offers that match the same parameters. The following feed parameters can be specified in criteria:

Parameter

Description

Final URL

The URL of the offer page

Title

Name of item

Destination name

Name of destination

Origin name

Origin name

Category

Categories that the item belongs to

Price

Price of item without currency distinction

Sale price

New price of item without currency distinction

Parameter

Description

Final URL

The URL of the offer page

Title

Name of item

Destination name

Name of destination

Origin name

Origin name

Category

Categories that the item belongs to

Price

Price of item without currency distinction

Sale price

New price of item without currency distinction

You can specify up to 10 criteria connected by the“And” operator. In a single criterion, you can add several ranges connected by the “OR”operator. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.