The product line featured as the central element of a collaborative art exhibition with the famous artist and photographer Gian-Paul Lozza and the adidas product design team. This created an organic connection between the products themselves and the high quality photography of rugged mountains, positioning them as the natural environment for the products.

Alongside Gian-Paul Lozza himself, a number of well-known adidas Athletes also gave talks throughout the exhibition, rounding off the visitor experience.