The ability to harvest and analyse, with great speed, a wide range of data on customer behavior is changing the face of the marketing industry. Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. The rise of big data gives marketers, not only the opportunity toRead More…

Half of the consumers who conduct a local search on their mobile phone visit a store within a day – and 34% who search on a computer or smart tablet do the same, according to recent research revealed by Google. Ranking in organic searches online is always easier when approached from a local angle. Even thoughRead More…

Businesses have realised the importance of having a good digital marketing strategy, this is not something that happens by accident. Leaders in the digital marketing field know the importance of keeping up to date with new developments, using these insights to develop winning strategies for their customers. The Digital Marketing Leaders Summit is returning to Singapore onRead More…

Mediaocean and IBM iX have just announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world’s largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Advertising, the solution aims to provide transparency and build trust and accountability in the advertising ecosystem. TheRead More…

While content is the driver of online marketing, branding is one of the most pivotal pillars to today’s businesses. Long gone are the days when people shopped anywhere. Today people often prefer shopping in one place that is a place they recognize and trust. The competition existing between businesses today makes it rather difficult for aRead More…

The digital era is revolutionizing the way sales teams operate. Specifically, the longtime process of solicitation without prior communication, known as cold calling, is losing popularity. The reason for this demise is primarily the rise of the internet, where the buyer feels empowerment in making their own purchasing decisions and comparing competitors. Sales professionals, meanwhile,Read More…

Today, starting a business is not that simple. There are tens of thousands of startups similar to yours, targeting the same customers and using similar marketing techniques. Logically, you consider them your major rivals and build plans on how to compete with them. But, what young and small businesses usually forget is that their customersRead More…

According to Dan Ariely, big data is like teenage sex – everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. While this is true for the most part, it is definitely a horrifying notion, especially when you take intoRead More…