Water is life and like what I've said in my previous post on how safe is safe drinking water, we all need to ensure that we drink pure and clean water. Drinking pure, safe, and clean water is something that we should not take for granted because our health and wellness lies on what goes inside our body. There are so many water borne diseases that are fatal when left untreated.

We don't want that to happen, right? After reading the article posted by rappler about safe drinking water, I came to realize that some of the water refilling stations only practices cleanliness and sanitation when the water goes inside their advanced water filter machines but the handling, the cleaning of containers, and other stuff can be questionable. So when PureIt invited me to the launch of "Safe Ka Ba?" campaign, I immediately said yes. I want to join the campaign and share this advocacy of Unilever because everyone is entitled clean and safe drinking water.

Unilever's Pureit "Safe Ka Ba?" Campaign Launch

The event was held at the Avida Showroom in Glorietta Center, Makati City where Pureit demo units will be on display for the month of September. Avida, one of the country’s leading real estate developers for the mid-market segment of the industry, supports Unilever and Pureit in their effort to provide households with access to safe drinking water to ensure their health.

During the launch of the Pureit “Sure Ka Ba?” campaign, we watched a video of how a typical water refilling station processed the order of a customer, revealing how refilled water can become contaminated especially during handling, storage and delivery of containers. I cringed in my seat as I saw that washing of containers and handling of refilled water is a total mess. It's disgusting to see that sweaty workers wipe the containers with dirty rags whereas during the delivery of the container, dust and dirt may adhere in the plastic faucet.

According to the 2013 Kantar Worldpanel In-Home Packaged Water Report, roughly 60 percent of urban households buy their drinking water from water refilling stations. “Through the video, we wanted to show households, especially the moms, how refilled water can easily be contaminated due to improper handling and transport of containers and other human factors. This, in turn, can pose health risks for the family, especially the children,” said Brian Duruin, Pureit brand manager.

Unilever's Pureit "Safe Ka Ba?" Campaign LaunchPureit Excella on test

To help address the cases of diarrhea, cholera and typhoid fever and some deadly disease that is caused by drinking contaminated water, Unilever has introduced Pureit Excella, an in-home, non-electric water purifier that converts tap water into clean and safe drinking water. Pureit has an advanced five-step purification process that eliminates 99.9999% of bacteria, viruses and parasites to meet the stringent safety standards of the US Environmental Protection Agency.

Unilever's Pureit "Safe Ka Ba?" Campaign LaunchProduct demo shows clean and purified water on the left after being filtered in Pureit Excella while the right photo shows a sample of contaminated water

Two product demonstrations were held to showcase the efficacy of Pureit in eliminating microscopic disease-causing germs and bacteria. The demonstrations were conducted by the Unilever Research and Development team and a microbiologist from SGS, the world’s leading inspection, verification, testing and certification company.

Aside from Pureit Excella (Php 4,998) water purifier, two new models of Pureit water purifier was introduced to media guests- Pureit Ultima418 and Pureit Marvella UV. You can see the photos below and their respective feature.

Pureit Ultima 418

Pureit's advance alert system that alerts you 15 days in advance before you need to change germkill kit

Unilever Philippines vice president for Home Care and Foods Benjie Yap talked about how Pureit’s “Sure Ka Ba?” campaign and other efforts to bring safe drinking water closer to Filipino families are part of the Unilever Sustainable Living Plan which allows Unilever to provide health and wellness, environment, nutrition and livelihood programs on a global scale.

Unilever's Pureit "Safe Ka Ba?" Campaign Launch

Thank you so much Unilever Philippines and Pureit for having me. Congratulations on a very successful launch and another addition to the Pureit water purifier family. Kudos to this advocacy campaign because it will help and save lives of many people who are deprived of clean and safe drinking water. Let's make Filipino homes have an easy access to clean, pure, and safe drinking water!

How safe if your drinking water? Not sure? Time to have your own Pureit Water Purifier at home and save your loved ones from the dangers of contaminated water. To know more about Pureit visit their website:

The Beauty Blogger

kathrivera.com is a Filipina Lifestyle, Beauty, and Mommy Blog from the Philippines sharing reviews on beauty products, makeup and skin care. A 30 something stay-at-home-mom who puts on her make-up while keeping her son’s toys organized at the same time. For product reviews, event invitations, collaborations, sponsorship, features, queries and suggestions kindly send me an email at kathroriver@gmail.com