January 26th, 2010

New Hanover County, NC luxury home builder Mark Johnson Custom Homes would like to share a press release from the National Association of Home Builders (NAHB) and MetLife Mature Market Institute. A survey conducted by the organizations found interesting data on the housing preferences between 55-to-64 year olds and the 65+ age group. Below is an excerpt from the article and to read more, click here!

“The data uncovered a strong similarity in housing preferences between the two groups, with a few exceptions. The younger age group showed more interest in technology-heavy features, while the older group expressed a stronger preference for a single-story floor plan or one with a first-floor master bedroom, and a variety of universal design features.

One striking difference, according to John Migliaccio, director of research at MetLife’s Mature Market Institute, related to the desire for home services and community services.

‘Very telling,’ said Migliaccio, ‘is that the younger group of mature consumers reported enthusiastically that they want services like home maintenance and repair as part of their next home purchase, along with services typically connected to older homeowners, such as housekeeping, onsite health care and transportation,’ noted Migliaccio.

According to Migliaccio, all of the aforementioned were ranked higher than the desire for organized social activities – a surprise, inasmuch as social activities and amenities have been thought to be valued quite highly by this group. This finding, he said, supports an emerging trend among builders to look for ways to partner with providers of such services to the residents of their active adult/lifestyle communities.”