THE BEST AWARDS: SOFT DRINKS: PEPSI PUNISHMENT FITS THE CRIME: SOCCER, PINBALL DO PART TO SHAKE UP CATEGORY CATEGORY WINNER

Published on May 26, 1997.

Pepsi-Cola Co.: "Security Camera" ( BBDO Worldwide; Pytka Productions; :45). Continuing the saga of the Coca-Cola driver who secretly prefers Pepsi, this winner gives us a security-camera b&w view of the Coke man loading up a store's cooler with his product. Then, looking up and down the aisle to be sure no one's looking, he sneaks a hand into the adjoining Pepsi shelves to grab a can. Trouble is, his action triggers a shelf collapse, and piles of Pepsi cans pour noisily out on the floor. A small crowd gathers as he sheepishly returns the Pepsi. No dialog-just the country classic, "Your Cheating Heart." Coca-Cola better can that guy before BBDO and Joe Pytka strike again.

Pepsi-Cola Co.: "Gooooal" ( Dieste & Partners/ DDB Needham Dallas; Pytka Productions; :30). Among sports play-by-play announcers, the soccer world's version of "He scores!" is Andres Cantor and his famous call of "Gooooal!" When that sound cascades across a soccer stadium in mid-game, play abruptly stops and fans fall silent. Even TV viewers are puzzled. What's going on? Then we see Mr. Cantor collapsed against an empty Pepsi machine wailing "nooooooo!" The spot won a Cannes Lion for Dieste, a first for U.S. Hispanic agencies.

Orangina: "Pinball." ( Young & Rubicam Paris; Telema; :30) A human pinball dressed as an Orangina bottle gets a wild ride in this spot from France. Terrific graphics and special effects. It's all to stress the instructive tagline: "Orangina-shake it before you drink it."