Some Things We Think About

Scaling a marketing channel means increasing volume, while maintaining a certain level of efficiency. Key word: Efficiency. That's what this post will walk through, the performance marketing perspective on scaling, and how to know when you are ready.

The beautifully simple Ecommerce Revenue Formula. This simple formula is table stakes. If you are selling product online, you absolutely have to understand your inputs to this formula, and how those inputs are affecting your output; revenue. These numbers should be so ingrained in your brain that they haunt you at night.

I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? everyone thinks they can do it. Long story short, it's harder than it looks.

Native advertising is one of the more popular marketing terms floating around. The concept behind native advertising isn’t anything new, but the continued rise of social platforms, digital distribution of content, video networks, and generally all digital media has made the idea popular once again.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? So why do you settle for a dull message that just kind of exists?

I believe that most marketers realize the importance of search, but it can be very difficult to communicate this importance to team members, clients, the guys that set the budget upstairs, and generally everyone else. So here we go. I will keep it short and sweet. Here is the ONE reason that Search Marketing is still #1.