I don’t disagree that people can use cold emailing to get clients. My disagreement is that cold emailing is the least effective methods to get clients you can use! People like cold emailing because it is satisfying.

You find emails, you send emails, and it’s done. People like closure. Here’s the thing though…

If you can write cold emails well enough to secure work then you are leaving money on the table. This brings me to my first point

1:You Probably Don’t Write Well Enough For Cold Emailing To Work

Writing cold emails that convert is an art. Great copywriters spend years learning how to do it.

Sure you can mass blanket hundreds of businesses with that trendy template you picked up but here’s the thing…You are wasting your time.

The time you spend sending cold emails could be spent pursuing effective and higher paying ways to get clients where even if you don’t land the client right away, you’ll be positioned to get their work in the future

In the book Daniel explains that, as animals, we also think with our feelings. We love gratification and sending an email has a sense of accomplishment.

This is unlike a networking strategy where you are constantly waiting and creating opportunities to start conversations with people organically.

Now you know the opportunity cost of cold emailing, the skill cost, but we still need to cover the biggest loss when you cold email a client, authority.

3:Cold Emails Lower Your Authority In A Client’s Eyes

Do you want to charge big money for multi-month projects?

Do you want to do this with clients you like with projects you love? You need to build authority.

Authority is key to attracting and booking premium work. Cold emailing doesn’t create authority. When you cold email a client you are asking permission to work for them.

Authority doesn’t ask permission. Every relationship you create with cold email is one where the client is in control.

You don’t want to be in relationships you aren’t in control of. Cold emailing leads to an ‘I work for you’ mentality. You don’t want that. You want to promote a mutually beneficial mindset of ‘We work together.’

So what should you do? Create authority through networking, content promotion, niching into your industry.

The One Person Who Proves This Wrong And Why It Doesn’t Apply

Do you know who Laura Lopuch is? Probably not.

Laura is one of two cold emailers I know that actually run a successful business. In fact, the people promoting cold emailing as a viable growth model don’t really understand the freelancing business.

‘Wait, Laura built a 6-figure year doing it. It must work.’

-You

Here’s the thing, Lauras is an amazing writer and marketer. Her cold emailing got her work with Ramit Sethi and other online giants. Regular writers won’t land those gigs.