Dai Nippon Printing Co., Ltd. (DNP) and East Japan Railway Company (JR East)
have jointly developed an inbound digital signage system linked to pamphlet
and smart phone contents that utilizes 3D-driven expression formats to explain
routes between any two given points at complexes, such as railway stations,
in a comprehensive manner.

[Development Background]

In recent years, railway stations have been reinventing themselves as complexes,
while commercial complexes, themselves, have gone increasingly large scale.
Amidst these developments, there are cases of traditional diagram based route
maps making it difficult for users to find their way from A to B. Smart phone
application-based navigation services exist, but challenges remain, for example,
without a device such as a BLE beacon, the user's present location cannot be
communicated. And consumers who do not own smart phones cannot make use of such
services.

In order to resolve these issues, DNP has developed a system based on digital
signage installed at railway stations and commercial complexes so that anyone
can follow the easy-to-understand 3D-driven expressions and make their way from
their present to their desired location in a carefree manner.

In this latest development, the newly developed system will be installed
at four locations in Tokyo Railway Station, and field tests conducted from July
3 to August 31, 2015 in order to verify usefulness.

[Field Test]

Period

July 3 to August 31, 2015

Installation location

Four locations on the premises of Tokyo Railway Station

Guidance destinations

Eight highlighted facilities and 10 ticket barriers

By having a camera in the digital signage read off a 2D bar code printed
in a dedicated pamphlet, the route from the present to the desired location
is displayed in 3D. The display is presented in a comprehensive manner that
makes it intuitively easy to grasp positional locations, even in multi-floor
complexes.

Highlighted locations and facilities are listed in the pamphlet, and
a corresponding 2D bar code printed alongside. Pamphlets come in Japanese
and English language versions, with corresponding digital signage. (The
system is available in other languages).

Users open Android or iPhone compatible smart phone applications, go
to the "Participate in Field Test" menu, and select "Tokyo
Railway Station Guidance." A 2D bar code will be displayed for each
facility. Waving this 2D bar code over the camera in digital signage leads
to the display of a route from the user’s present to their desired destination.

The digital signage is in a touch panel format, and the route to the
desired ticket barrier will be displayed by merely touching upon its image.

With existing station maps, it is necessary for users to manually search
for retail outlets and/or facilities, then consider the best route from
their present to their desired location. With the newly developed system,
however, it is possible to easily obtain information not only on the best
route to the user’s desired destination, but also the distance and time
taken with just a simple operation.

[Forward Looking Developments and Pricing]

Planned pricing: From 5 million yen (single digital signage installation
with approximately 10 destinations. Prices vary based on number of installed
digital signage units, and destinations).

DNP will develop and provide systems for railways, aviation business operators
and commercial facilities aiming for total sales of 1.0 billion yen by FY 2018.

Looking ahead, the Company will push ahead with the development of navigation
systems based on 3D expression technology and 2D bar code recognition technology.
DNP will also enhance services, by adding functions that introduce nearby facilities
to existing services, forming links with navigation services targeting smart
phones, and also by adding service functions targeting inbound use.

* Product prices, specification and service contents mentioned in this news
release are current as of the date of publication. They may be changed at any
time without notice.