Why I became a digital payments messiah!

About seven years ago, I did a pilot with about 200 women in a suburb in Bengaluru. We opened bank accounts for them and gave them all mobile payments accounts on mChek - think a pre-cursor to Paytm/Mobikwik and Airtel Money. The pilot was led by Valerie, a young American who had relocated to India to aid financial inclusion - Valerie later co-founded ZipDial with Amiya Pathak and me in 2010.

Within two weeks the following happened:

One woman who wasn't in the group of 200 came begging asking us to include her in the project. Her reason "my best friend is on this project and her husband has stopped beating her for the money." (Ostensibly the money was for alcohol).

Another woman said that her ability to do prepaid recharge from her phone liberated her - else she had to wait for her husband to go to the store and do the recharge because she didn't want to read out her number to the shop keeper.

Most women were willing to pay 10-20 rupees for the facility of paying their electricity bill - because it was saving them time and bus fare and they didn't have to take time off from work and lose their hourly wages.

While somewhat anecdotal, stories likethese moved me significantly.Digitising payments is more than a commercial opportunity, it enabled a higher quality of life for people with basic things that we all are fortunate enough to take for granted.

While demonetisation might be motivated by catching/curbing black money, fake currencies, curbing financing of violence or terrorism, and reducing corruption, one of the biggest long-term benefits will be the move to digital transactions. While the immediate benefits will be around the safe-keeping of money, the convenience of paying bills, and transferring money, etc. This will also lead to access to credit (secured or unsecured) which is when the real benefits will be realised.

Armchair critics and all of us have clearly got ideas about what we could've done differently and perhaps better -- but the fact is we are where we are, there is no going back, and we might as well all work together to make this a success for the country!

Going digital should indeed be seen as a better way of life -- and attracting people with cashbacks isn't the long-term solution to the problem.

The incentives provided by the government to increase digital transactions are indeed welcome but it's also important for society to choose to prefer digital transactions and encourage the same in our circle of influence. Most people reading this post on online are likely to be in the digitally included segments of society -- I encourage each of the readers to first practice digital payments wherever possible and to educate the less privileged and let them experience the benefits of going digital!

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Do you want to take your marketing game to the next level? Click here to register for an exclusive, invite-only YourStory meetup on Future-Proof Marketing – Overcoming Challenges in Digital Marketing on March 20th in Bangalore. Limited seats available.

Calling all hardware and product enthusiasts in Pune! Join us on March 22nd for the meetup and get to interact with like-minded folks and experts working on some of the most exciting products using futuristic technologies. Register here now, limited seats available.