First of its kind cloud-based platform puts the world’s best data and
insights at marketers’ fingertips to deliver true 1:1 marketing
at scale and revolutionize customer experiences

September 24, 2013 09:00 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics and
software-as-a-service company, today introduced a new way for marketers,
agencies and publishers to define, manage and reach best audiences
across online and offline channels. Acxiom Audience Operating System™
(AOS) is unique because it enables marketers to connect all types of
traditionally disconnected data and – for the first time – to create a
truly singular view of the consumer. AOS derives better insights to help
marketers more clearly understand their audiences and more accurately
anticipate what will appeal to them. This creates more effective
marketing campaigns and ultimately, happier consumers.

“Consumers are being bombarded by irrelevant advertising at every turn.
This isn’t the result of marketers having too little data. Rather, it’s
because marketers are drowning in too much data – data that’s
disconnected and siloed, creating disconnected experiences,” said Scott
Howe, Acxiom’s President and CEO. “Today, for the first time in history
through Acxiom AOS & our AOS-Authorized partner applications, marketers
are able to fully leverage all kinds of data – first-party,
transactional, digital, social, mobile and other audience information –
to provide more meaningful and relevant experiences for their customers
and prospects. Acxiom is on a mission to end advertising waste and
noise, and AOS is the answer.”

AOS is comprised of three key layers that enable 1:1 marketing at scale:

The Data Layer – allowing marketers to ingest and unify
virtually any type of data - structured, unstructured, 1st-party
CRM, third-party data source, and Acxiom’s world class consumer data –
making the world’s most powerful marketing data accessible in one
place via a click.

The Audience Operations Layer – enabling that data to be
cleansed, matched and contextualized to provide actionable insights
about real people – insights that can then be activated across
channels and media buys.

The Applications Layer –activatinga growing
roster of trusted development partners to create innovative and
game-changing AOS–Approved Apps customized to meet any marketing need.
Because of its extensibility, AOS makes it possible to create
virtually any application a marketer can imagine.

“The true mark of sophistication is simplicity, and the lack of it has
been a critical impediment to enabling Big Data to deliver game-changing
value,” said Phil Mui, Acxiom’s Chief Product and Engineering Officer.
“That ends today with AOS, a platform that is able to ingest data from
everywhere and apply it to targeted audiences anywhere through an
intuitive, unified interface. Importantly, AOS is absolutely privacy
compliant and keeps privacy promises made to consumers by us,
advertisers, publishers and all participants in this ecosystem. We have
designed solutions that re-create machine logic and meaningful
algorithms that are so easy to use, anyone can leverage them to quickly
derive transformative insights. And we purposefully rejected a closed,
vertically integrated solution stack in favor of secure yet open APIs
that allow trusted partners to innovate with us and capitalize on the
wisdom and energy of the ecosystem. With AOS, we never intended to build
a better mousetrap. Instead, we chose to breed a world-class cat.”

Acxiom AOS comes pre-loaded with a set of Acxiom’s foundational
applications specifically tuned to enable marketers to derive immediate
value. These powerful but easy to use tools include:

Beyond the pre-loaded apps, AOS provides an open yet highly secure and
privacy-compliant way for trusted development partners to connect,
leverage and add to its value. Already companies including Adometry,
AdSlot, Aditive, CrowdTwist, IDInteract, Integrate, Martini Media and
MediaMath are introducing AOS-Approved apps, and the roster of trusted
partners and apps will continue to expand significantly over time to
create a comprehensive ecosystem built around AOS.

“The objective of Acxiom’s AOS – creating interoperability and
efficiency for digital marketers – is fully aligned with MediaMath’s
goals to maximize marketing effectiveness through an open technology
platform,” said Joe Zawadzki, MediaMath CEO. “Our partnership enables
marketers to utilize the new AOS platform to create targeted audience
segments and then reach those audiences across the MediaMath ecosystem,
achieving true cross-channel execution in a seamless way.”

By creating a cloud-based platform and expanding its capabilities with
trusted partner solutions, AOS is designed to address the marketing
industry’s biggest challenges both now and going forward. It puts the
best data, audience insights, and applications at marketers’ fingertips
to accelerate planning and deliver results like never before.

About Acxiom Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience and
scale to fuel data-driven results. For over 40 years, Acxiom has been an
innovator in harnessing the most important sources and uses of data to
strengthen connections between people, businesses and their partners.
Utilizing a channel and media neutral approach, we leverage
cutting-edge, data-oriented products and services to maximize customer
value. Every week, Acxiom powers more than a trillion transactions that
enable better living for people and better results for our 7,000+ global
clients. For more information about Acxiom, visit Acxiom.com.