HYPOTHESIS IN THE NEWS WITH IAB & IAB CHINA: Understanding Digital Commerce in the U.S. & China

HYPOTHESIS IN THE NEWS WITH IAB & IAB CHINA: Understanding Digital Commerce in the U.S. & China

IAB (Interactive Advertising Bureau) & IAB China recently partnered with Hypothesis to conduct a thought-leadership study on the current state of digital commerce in both countries. Findings from Understanding Digital Commerce in the US & China are getting media attention from BusinessWire, NFC, and others. Noteworthy findings from the survey of 1,000 online adults age 18+ in the US and China:

Digital commerce is commonplace in both the U.S. and China, with 89% of Chinese and 84% of U.S. digital users ages 18+ having bought a product or service online within the last 12 months.

However when it comes to mobile commerce, China is leading the way:

67% of Chinese digital users have made a purchase on mobile in the past12 months vs. 34% of U.S. digital users

24% of Chinese mobile shoppers purchase via mobile every day vs. 15% of U.S. mobile shoppers

Chinese shoppers are more likely toresearch and compare prices digitally while within a physical store, with 38% saying they do so all or most of the time (vs. 23% of U.S. shoppers).

Security remains a top concern in both countries. Only 13% of Chinese and 30% of U.S. digital shoppers feeling completely safe when shopping online. Interestingly, American shoppers are more concerned about information safety and privacy, while Chinese shoppers fear product fraud and scams.