Minimalist product design will always be a thing of beauty, so when graphic designer and minimalism enthusiast, Hammed ‘Goodman’ Okunade, introduced his lifestyle brand, Hingees, we took notice.

Hingees is a lifestyle brand that’s passionate about designing simple and functional products. However, the goal is not just to sell products but to build a community that people would love to be a part of. A community of storytellers (designers, artists, writers, photographers, entrepreneurs, doers, magic makers and everything in-between). It’s about the people who feel something in their hearts and are compelled to do great stuff.

The birth of Hingees was as a result of my love for minimal design and branding. I wanted to create a brand out of nothing and I started with creating T-shirts that people would love to wear and talk about. T-shirts that carried positive vibes.

We’ve closely followed his work for a while and I occasionally drool over his clean/crisp Instagram feed. A few weeks ago, he introduced a new collection of tees and other products using the same clean lines and minimalist designs for which he’s become well-known.