Social media monitoring is the ongoing process of using a tool to track and analyze online mentions about your business, brand, and topics on social media channels. Also known as social media listening, you can use monitoring to listen to whatever is being said about your organization across the internet. The core purpose is to […]

Marketing managers of medium and large companies are often tasked with providing structure to their teams, ensuring proper handling of the organization’s social media channels, and developing strategies that position the brand apart. Since all of these are meant to be achieved with a small team, finding solutions that increase the efficiency of all processes […]

There’s no shortage of social listening tools, and that can only be good news for brands from all industries. Whether you want to monitor your own brand, the competitors, niche-specific keywords, potential influencers or want to prospect geographical areas before expanding the market, chances are that there is a social media monitoring tool that can […]

Brands that are just getting started with social media monitoring might have a hard time finding the best tool for the task. The criteria used for selecting the right tool has to be correlated at all times with the profile of the organization and product, as well as with the marketing strategy. Any major change […]

At a first glance, social media monitoring seems so easy that anyone could do it. You first need to think about a use case, as well as the topics and keywords to monitor. Next, you choose a tool and a network to focus on, and proceed to listening what people have to say about your […]

In the greater scheme of things, social media monitoring can help your brand with more than just keeping a close eye on your audience and competitors. Social media can be an effective platform for lead generation and sales, but monitoring amps the potential even more. With the right tools and tactics, this process can be […]

Making sure that your organization’s desired image is as close as possible to the real image involves keeping a close eye on both websites and social networks. The latter have become the preferred destination for praising and complaining about products and services. Because it’s not everyone’s intention to mark your brand on social media, you […]