In recent years, on-line social media has become a popular medium for communication and has made an undeniable impact on modern life and society. From the political spectrum to its business and marketing implications, tools such as LinkedIn, Facebook, Twitter and YouTube have played major roles, from leading corporate and personal brand identity campaigns to inciting revolutions. Although new […]

When I was in high school in the mid-1990s, no one had an email address, a Facebook profile page, a Twitter account or even a mobile device. Even though I had my first computer, a Mac Classic with 4 MB of RAM and a 40 MB Hard Drive in 1992, it was not until 1995 that I […]

Many businesses are taking advantage of the age of social media. However, the process of maintaining an on-line presence can be both confusing and time-intensive. That’s why it is important to invest your time and money only in the most appropriate social media and to consider several questions before deciding to establish a presence on Facebook. Do […]

If you were given a store to run, would you put out an eye-catching sign to let passers-by know what you have to offer inside? Would you build an attractive entrance and design the store so as to entice people to come in and browse? Would you invest in high quality marketing materials to help […]