Greenpeace International has told Edge that Sony is a significantly greener videogame company than both Microsoft and Nintendo. And while Microsoft is improving its standards, Nintendo is performing woefully.

"Sony is clearly leading the way for the console holders," says Kruszewska. The company's Greenpeace profile shows it is doing particularly well in regards to its chemicals management and take-back initiatives. "Sony were the first company in the US to roll out a take-back recycling program for all their products in the US, and while this is certainly better than the efforts of Nintendo and Microsoft, the company should look to branch out its take-back policies on a global basis."