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#012: Getting Geeky With Analytics and Adwords

Oct 27, 2017
·
43 minutes

On episode twelve of the Think Bigger Podcast, I’m being joined by Brook Barker, Jessica Feliciano and Alyssa Goebbert – three of the amazingly talented people who work with us right here at Launch Digital Marketing.
Listen to Episode 012
If you tuned into our last episode of the show, then you know that we started breaking down Google’s Dealer Playbook one play at a time. The first play was all about making sure you’re offering your web visitors a speedy site experience. The next play is ensuring that you have what you need to effectively measure and analyze that traffic.
I was lucky enough to spend some quality time chatting with a few people from our own Analytics and Paid Search teams to break down the nuances of Google’s recommendations. Get ready for this one folks, because we’re about to get really geeky with Adwords and Analytics.
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Big Thinkers of the Week: Brook Barker, Jessica Feliciano & Alyssa Goebbert
Brook, Jessica & Alyssa are leaders on their respective teams and were more than generous with their knowledge and expertise as it relates to Google’s Dealer Playbook.
Here are just a few topics we’ll cover during the show:
* How to setup Adwords and Analytics so they “talk” to each other.
* Our thoughts on Google’s recommendations for tracking & conversions.
* The right and wrong way to track VDPs.
* The importance of Account Views in GA, and how to set them up.
* How to properly use Annotations in GA.
* Importing your GA Goals into Adwords.
* It’s not magic, it’s Dynamic Number Insertion (and it’s awesome!)
* Plus a handful of other actionable tips that you can use TODAY!
Be sure to listen to the entire episode so you don’t miss out on any of the helpful info that Brook, J