TREND SPARK!

By Alexandra Suhner, London Editor | Week 11 | 30.11.2007

Fashion Spark!

Shop Spark!

adidas and Diesel have just announced they will be jointly developing a collection of premium denim. Names "adidas Originals Denim", the collection will feature four styles and will be launched in February.

The collaboration will last for four years, and the product will only be available in adidas Originals stores. Styles include a high waisted boot cut leg for women, indicating that the collection will be very fashion forward. Prices average around $240-$320 for a pair of jeans. Shortly after the announcement, Nike also announced collaboration between their Jordan brand division and Levi Strauss & Co, which will feature footwear and clothing, available from March.

Mango, the fashionable Spanish high street retailer, has just opened their first New York store, a 7,500 square foot space on Broadway in SoHo. This is one of many US stores planning to be opened by the Mango, who see the US and Canada as a key expansion area.

The store features a 97 foot catwalk, vintage mirrors and antique furniture, mixing old world with modern twists. The store will be stocking their Penelope and Monica Cruz collection, as well as a number of their limited edition pieces. I like Mango for cheap evening wear and outerwear; they usually do really fashion-conscious, well-priced pieces.