Tomato ketchup is a high demanding condiment in the fast food industry. It is used as an accompaniment with various food
items like french fries, burgers, chips, sandwiches, and also as a base for other sauces. Earlier, this ketchup was thin and
watery; it is now available as a thicker sauce. The global ketchup market is growing rapidly. Tomato is a major ingredient for any
ketchup or sauce because of its various health benefits.
The global tomato ketchup market is gaining maximum share from the US and Europe and also growing in Asia Pacific and
Middle East. This market is expected to reach USD 3.3 billion by 2015. The growth of the market is highly driven by various
factors such as rising adoption of Western lifestyle, awareness of product innovation and its categories, increasing consumption
of various different flavors, multitude of cuisines and gourmet varieties.
There are various factors that have fueled the growth patterns of the tomato ketchup market - changing lifestyle and eating
habits, consumer shift towards cooking at home rather than eating in restaurants and demand for semi-prepared food and
packaged food products. Global tomato ketchup gets the highest share from local players in the market as there are very less
international players present in the market. Tomato ketchup brands and products are globalized across the world in high
demand and high market...