Android puts app makers at the heart of #IMakeApps campaign

Android is shining a light on its app and game makers around the world with its new campaign, #IMakeApps.

Created by Gramafilm, #IMakeApps shares the stories, dreams and passions of the people behind the apps, showcasing what they do when they step away from their computers.

The first set of unique stories features an American artist, a Dutch adventurer, a chair restorer from Denmark and a Spanish acrobat. App makers worldwide are invited to share their stories using the hashtag #IMakeApps and nominate themselves to feature in future ads.

Patricia Correa, director of developer marketing, platforms and ecosystems at Google, said: “We are humbled by the accomplishments of our app makers and how they inspire and innovate on our platforms. With this campaign, we would like to celebrate them not just for their work but mainly for who they are.”

Gramafilm director and co-founder, Algor Lieman, commented: “The idea we presented to Google was to deliver a campaign that reached out to everyone who is part of the Android community, both app makers and app users. #IMakeApps leaves aside the tech and centres on telling the real human stories that bind us all together.”

#IMakeApps is now running on YouTube, across Google and Android channels, as well as on social platforms.