So if you disagree, take it up with kGoal, a very popular Kickstarter campaign. And yes, if you pronounced “kGoal” correctly, it should result in a “wait a minute” moment. Like the name suggests, the kGoal is a device meant to incentivize women to do their Kegel exercises. And although the idea of working out that particular part of the body might seem ridiculous, it’s actually important to strengthen your pelvic floor muscles, especially if you’re planning on giving birth in the near future.

But shocker (no pun intended), most women give up on them because they’re, well, boring…and it IS exercise. Meh. Or even worse, they’re actually taking the time to do the exercises and doing them wrong. This is the case for about 30% of women.

So, this is where kGoal comes in. And if you can believe it, the vibrating device has already raised $113,005 on Kickstarter and promises to be a “revolution in pelvic floor health.”

“These are generally involuntary, subconsciously controlled muscles. So when someone tells you to squeeze your pelvic floor muscles or crunch them it’s not intuitively obvious at first how to do that,” Jon Thomas, the vice president of manufacturing for Minna, the company that designed kGoal,told Fast Company. “Our product tells you how you’re doing.”

Without going into too much detail, the kGoal is basically a “squeezable pillow” that goes exactly where you think it goes. But don’t worry, it’s squishy so it can conform to whatever you’re working with.

So don’t worry Bethany from Mean Girls:

It’s comprised of both the device and the kGoal app, but here’s the kicker: it provides “vibrational biofeedback.” So, if you’re feeling a little something extra, it’s either your phone getting a text message or you’re doing your kegels right. Both are awesome possibilities! Just to clarify, if you’re doing your kegel exercises right, the device will vibrate…kGoal hopes this added incentive will give women the push to power through their reps.

And without getting into any more unnecessary detail, it’s apparently hygienic, so not to worry. Also, it looks kinda like a grenade.

It’s hard for me to form an opinion on this odd device. On the one hand, I think it’s a little demeaning to assume that women who are hesitant to exercise will be more willing if given the opportunity for some strange sexual pleasure. Women aren’t stupid; I’m sure they’re aware they can buy a vibrator without having to marry it with this Fitbit-type device. It also suggests that women don’t value their personal health as much if it doesn’t come with some sort of immediate gratification. The problem is more-so that women simply aren’t informed about the benefits of this type of exercise.

So, I suppose if this device promotes a healthy lifestyle for women, I can’t quite knock it. But, the implications of it are something I can’t support either.