Best of the West

AMC asked me to design this :30 spot, together with a logo and backgrounds, to promote a marathon showing of ten westerns. I focused hero shots on the stars (the “best” in the marathon title):

Lists of featured films underlined each star’s name:

For a distinct look in AMC style, I tinted the actors toward the red of the channel color palette, keyed clouds over the palette’s blue, and composited a desert landscape from film stills and stock footage tinted to the palette’s beige.

The campaign won a BDA Silver Award for Art Direction, Special Event, and was a finalist in the New York Festivals.

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Sarah

Sarah Malone's writing has appeared in The Awl, The Collagist, The Common, Five Chapters, Hobart, and elsewhere.
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