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Came here to say this. Also to call OP a fucking idiot for not being aware of the fact that this should be "well played Coke" for actually one-upping Pepsi. Zero calories is better than one, which was the whole fucking point of Coke's campaign.

It's actually under 5 calories, but let's not split hairs. From the FDA:

N7. When the caloric value for a serving of a food is less than 5 calories, can the actual caloric value be declared?

Answer: The caloric value of a product containing less than 5 calories may be expressed as zero or to the nearest 5 calorie increment (i.e., zero or 5 depending on the level). Foods with less than 5 calories meet the definition of “calorie free” and any differences are dietarily insignificant. 21 CFR 101.9(c)(1)

Once you wean yourself off sugars/carbs in everything you eat, Splenda actually tastes pretty damn sweet. Especially in liquid form (sucralose). I don't really use it for anything, but lots of other /r/ketoers do.

Well, the current formula for Pepsi One came out around the same time as Coke Zero. The Pepsi One that came out in 1998 doesn't exist anymore; the closest thing to that would be Pepsi Max. Coke Zero is more of a competitor to Pepsi Max, since both use an aspartame/acesulfame potassium mix as a sweetener. Pepsi One used to use that mix before switching to Splenda about when Coke Zero came out.

It's not merely the ad campaign and the product that are dumb. The people who led Dr Pepper to believe that this product might work are the real culprits. Who the FUCK cares if the soda they drink is diet? People just have to get the fuck over themselves and not be afraid to drink what they want.

I wouldn't say dumbest, the whole reason Dr Pepper 10 and Coca-Cola Zero (and maybe also Pepsi Max) exists is that men typically view light and diet products as "for girls" or "girly" (statistically). But diet products are also cheaper to produce. Therefore, these companies came up with new brands aimed at the male population, selling them with action movie-styled ads and bikini girls on the bottles.

There have been studies that show people prefer when the cost of something is reduced to zero than to any positive amount, even if the reduction that led to zero, isn't as great. For example, say Coke costs 50 cents and Pepsi a dollar. If the price of Coke is lowered to $0 and the price of Pepsi is lowered to 1 cent, people will view the Coke deal as better. I would guess, that this same principle would apply to anything where the goal is to have the lowest amount. So, Coke Zero will always be more appealing than Pepsi One.

I think it only works if the higher priced item is marked down below even the original cost of the lower priced item, so there is a limit to it. Would you take a $100,000 car for $10,000 over a $20,000 car for $0?

It has nothing to do with advertisement and everything to do with taste. Pepsi tastes like watered down, less carbonated Coke.

Also, I love how Pepsi has to run by trying to make fun of Coke or directly mentioning Coke in almost every commercial they have (the Coke truck driver drinking Pepsi etc... there's so many). Coke doesn't do that. They don't need to make a funny/clever add, putting down their direct competitor, in order to grab attention to make money.

Actually, Pepsi IS sweeter than coke. The Pepsi challenge where someone is blindfolded and given a sip of Pepsi and coke showed that more people will say they prefer Pepsi. Coke knew this and tried altering their formula and finally got a version of coke that would beat Pepsi in a blind taste test (the Pepsi challenge). This is when coke released "New Coke." However, there was such an uproar from coke fans about changing the taste (along with customers stockpiling the old coke) that coke decided to change back to the original flavour. Hence coca cola "classic." The Pepsi challenge doesn't account for the fact that people usually drink a whole can, so the initial sweetness of Pepsi isn't neccisarily better than drinking a full can of coke.

The reason it has ONE calorie as opposed to Zero, is because India has some serious food regulations. You can't sell a foodstuff that has zero nutritive value. That means it has to have some calories, even if it's only one.

You can tell even from the designs of the logo (ignore the fact that it's common knowledge) that Pepsi One is an older drink. Also, Coke used zero specifically to outdo Pepsi's one calorie. All in all, sort of clever, not at all accurate, and probably not even original.

Except Pepsi One came out first (I remember seeing it in stores in the 90s) and Coke Zero is only a few years old. If you ask me, it was more like the other way around: Coke saying "Oh yeah? One calorie you say? Well FUCK YOU ours has ZERO!"