A hated hero- meaning you save life, help out but the public and or people hate you, even so you still do the right thing
cause its just who you are to help out this world and your only reward is a visit to heaven when you die

A loved villain- Your a bad guy, you are all that's wrong with the world, your greed gets the best of you and you even kill to stay in power, but people have a false vision about you and love you even admire you, you get everything you want in this life, but when you die you got to hell.

IRL this wouldn't be my answer because I have been brainwashed to have a conscience and do the right thing, but in a story I would rather be a loved villain than a hated hero. If I'm a bad enough villain hell might not even seem that bad to me.

Do I have to actually be evil according to my own values, if I pick villain? I would probably be characterized as a villain if I was put in a story and given enough power to work towards my goals, even the ones I think are actually morally righteous goals, and I voted based on that assumption, but then I read the post.

If this does actually have to be based on my own ideals... even though I'm already kind of a villain according to my own ideals now, I pick hero. I guess that's based on a preference separate from all the positives and negatives listed, which is that you get more cool adventures as the hero, the villain tends to spend most of his time basically doing normal CEO things plus occasionally messing with cool equipment and saying super-cool lines. Plus more generally the romantic allure of the hero archetype, which doesn't apply to quotidian life.