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Friday, December 25, 2015

A Christmas Story: 4 Ways You Can Write Your Client's Story

It’s that time of year again where we reminisce about the past year. Sometimes people speak about it, others might use music, but when it comes to telling your client’s story, writing truly is the best way. Now, not all of us believe we have what it takes to write a story without overcrowding it with pictures, but I’m here to tell you that you do!

Of course I understand the pressure. When it comes time to recall your client’s big day in words, your memory becomes a jumbled mess. You forget how to describe what you’ve seen, heard, or felt.

Although there might be challenges, telling your client’s story on your business blog or social media accounts is important. Why, you ask? Well, stories have a way of capturing the beauty of the day, but they also show that you care more about your clients and see beyond the contract and paycheck. And that my friend, sends more of a message to potential clients than any other marketing campaign ever could.

So, since this is a gift-giving season, Inspherio is here to help you capture and tell your client’s story without falling flat on the details.

1. Use the Know Your Event Feature from Inspherio

The Know Your Event feature was designed to make consultations go more smoothly. But it can also be used to help you remember the small, but special, details of your client’s big day. The Know Your Event feature allows you to customize questions so that you can ask important ones such as, “How did you get engaged?”, “Please share three things that you love about each other,” etc. Their answers can jumpstart your creativity.

2. Ask Their Friends and Family

Still worried you won’t remember every detail about the big day? Well, ask for help! Ask the bride’s and groom’s friends and family to recall their favorite part of the wedding, describe how the event looked, and how they felt during it. This will be a sweet tribute to your client’s to see all of their friends tell a little something special about their big day. And it gives you an easier way to write their story.

3. Social Media to the Rescue

Social media is a great way to make your clients’ event more than just a wedding. By including personal information about your clients that you find on social media, like when they graduated college, their careers, etc. you help separate them and make their story something more than just a wedding tale.

4. Perfection is Overrated

If grammar and sentence structure are holding you back from writing a story about your clients, I’m here to tell you to move on! Although grammar is important, there is no need to fret about em dashes and placement of commas. What’s more important is that you write a story that is heartfelt, thoughtful, and speaks to your clients. Share what’s meaningful about your clients and the rest will fall into place.

While I hope you find these tips useful for telling your client’s story, I also wanted to wish you a very happy holiday! The Inspherio Crew will be out of the office celebrating the holiday with family today. However, if you need any emergency support with your account, we will be offering 24/7 email support. You can email us at support@inspherio.com. But don’t worry, we’ll be back on Monday, December 28th.