Citizen Watch - English (US)http://www.citizenwatch.com/en-us
Citizen WatchFri, 09 Dec 2016 22:50:09 +0000en-UShourly1http://wordpress.org/?v=3.9.3Chloe Coscarelli, Vegan Chef and Owner of NYC/LA restaurant BY CHLOE, chosen to be the female face of the Citizen campaign.http://www.citizenwatch.com/en-us/chloe-coscarelli-vegan-chef-and-owner-of-nycla-restaurant-by-chloe-chosen-to-be-the-female-face-of-the-citizen-campaign/
http://www.citizenwatch.com/en-us/chloe-coscarelli-vegan-chef-and-owner-of-nycla-restaurant-by-chloe-chosen-to-be-the-female-face-of-the-citizen-campaign/#commentsThu, 08 Dec 2016 16:01:11 +0000http://www.citizenwatch.com/en-us/?p=5203Citizen changes direction to include “real people” in their brand new ad campaign in 2016. Chloe Coscarelli, Vegan Chef and Owner of NYC/LA restaurant BY CHLOE, chosen to be the female face of the campaign. Citizen announced the debut of a groundbreaking new ad campaign highlighting Citizen’s proprietary technology that powers each Citizen Eco-Drive watch […]

Citizen changes direction to include “real people” in their brand new ad campaign in 2016.

Chloe Coscarelli, Vegan Chef and Owner of NYC/LA restaurant BY CHLOE, chosen to be the female face of the campaign.

Citizen announced the debut of a groundbreaking new ad campaign highlighting Citizen’s proprietary technology that powers each Citizen Eco-Drive watch with light, any light — artificial or natural, and continuously using light to recharge for the entire life of the watch.

This light-focused campaign takes a new approach, featuring bold, graphic imagery and real people who are closely aligned with the Citizen brand in their passions, life choices and their work.

We listened very closely to the needs and preferences of the consumer. Both qualitative and quantitative research revealed that today’s consumer wanted to see people in our ads that reflect the values of our brand, and most importantly, they wanted to see people much like themselves who reflect the accessibility of our product offerings.

Chloe Coscarelli, is an award winning vegan chef and cookbook author who brings to life the mission statement for the Citizen L Ladies’ Collection: “Brave is Beautiful. Making the right choices is in your nature. You care about something bigger than yourself. That is what drives your world”. Chloe has an inspiring dedication to animal-free cooking that she combines with decadently delicious recipes and beautiful presentations. Her lifestyle choices ideally align with the Citizen L Ladies’ Collection timepieces, which combine the practicality of technologically advanced craftsmanship with the luxury of exceptionally beautiful design.

Chloe Coscarelli can be seen in the 2016 ad campaign in print, digital and social media.

Keep in touch and up to date with news, watch features and more with Citizen on social, @CitizenWatchUS!

]]>http://www.citizenwatch.com/en-us/chloe-coscarelli-vegan-chef-and-owner-of-nycla-restaurant-by-chloe-chosen-to-be-the-female-face-of-the-citizen-campaign/feed/0Clint Harp, from HGTV’s Fixer Upper chosen to be male face of the Citizen Campaign.http://www.citizenwatch.com/en-us/clint-harp-from-hgtvs-fixer-upper-chosen-to-be-male-face-of-the-citizen-campaign/
http://www.citizenwatch.com/en-us/clint-harp-from-hgtvs-fixer-upper-chosen-to-be-male-face-of-the-citizen-campaign/#commentsThu, 08 Dec 2016 15:53:24 +0000http://www.citizenwatch.com/en-us/?p=5200Citizen changes direction to include “real people” in their brand new ad campaign in 2016. Clint Harp, from HGTV’s Fixer Upper chosen to be male face of the campaign. Citizen announced the debut of a groundbreaking new ad campaign highlighting Citizen’s proprietary technology that powers each Citizen Eco-Drive watch with light, any light — artificial […]

Citizen changes direction to include “real people” in their brand new ad campaign in 2016.

Clint Harp, from HGTV’s Fixer Upper chosen to be male face of the campaign.

Citizen announced the debut of a groundbreaking new ad campaign highlighting Citizen’s proprietary technology that powers each Citizen Eco-Drive watch with light, any light — artificial or natural, and continuously using light to recharge for the entire life of the watch.

This light-focused campaign takes a new approach, featuring bold, graphic imagery and real people who are closely aligned with the Citizen brand in their passions, life choices and their work.

We listened very closely to the needs and preferences of the consumer. Both qualitative and quantitative research revealed that today’s consumer wanted to see people in our ads that reflect the values of our brand, and most importantly, they wanted to see people much like themselves who reflect the accessibility of our product offerings.

Citizen’s male representative, Clint Harp is a woodworker and furniture artisan featured on HGTV’s Fixer Upper. Clint Harp uses recycled or reclaimed wood for the furniture he crafts. He shares with Citizen his commitment to the environment and his green orientation echoes the Citizen brand proposition, where light powered watches eliminate the need to replace watch batteries and therefore reduce our carbon footprint.

Clint Harp can be seen in the 2016 ad campaign in print, digital and social media.

Keep in touch and up to date with news, watch features and more with Citizen on social, @CitizenWatchUS!

]]>http://www.citizenwatch.com/en-us/clint-harp-from-hgtvs-fixer-upper-chosen-to-be-male-face-of-the-citizen-campaign/feed/0Spending Time on What Matters the Most. Citizen speaks to Women’s Empowerment at SHE Summit in October 2016http://www.citizenwatch.com/en-us/spending-time-on-what-matters-the-most-citizen-speaks-to-womens-empowerment-at-she-summit-in-october-2016/
http://www.citizenwatch.com/en-us/spending-time-on-what-matters-the-most-citizen-speaks-to-womens-empowerment-at-she-summit-in-october-2016/#commentsThu, 08 Dec 2016 15:20:43 +0000http://www.citizenwatch.com/en-us/?p=5193SHE Summit marked the official press launch of our Ambiluna Collection. SHE Summit participants (both in-person and from remote locations) tweeted their personal answers to “What makes me feel empowered?” with a Citizen hashtag, #BraveIsBeautiful. Their inspiring answers were featured on a grand scale screen at the conference and blasted out to our consumers with a […]

SHE Summit marked the official press launch of our Ambiluna Collection. SHE Summit participants (both in-person and from remote locations) tweeted their personal answers to “What makes me feel empowered?” with a Citizen hashtag, #BraveIsBeautiful. Their inspiring answers were featured on a grand scale screen at the conference and blasted out to our consumers with a full-scale social media program. Participants were entered to win a Citizen L Ambiluna watch during key hours of the conference.

Press attendees included publications such as, Women’s Health, Watch Time, Accessories Magazine, People, Redbook, NBC/Today, Chip Chick and many more! Citizen was able to create a social and digital buzz during and after the SHE Summit event, focusing on the topic of women’s empowerment and the launch of the Citizen L Ambiluna timepiece. Kelly Clarkson, Grammy-winning artist and Citizen Brand Ambassador, Chloe Coscarelli, Vegan Chef and Citizen Brand Representative, along with Ellen Seckler, EVP Citizen Marketing, helped enhance the empowerment message by sharing their stories. Discussion topics centered around spending time on what matters the most while always empowering the women around you.

Kelly Clarkson quoted, “Everything has its own chapter, and everything has its own course that it’s supposed to take.”

Chloe Coscarelli said, “It’s really trying to manage my time well, and once the day is over – that’s it! It is what it is, It was what is was, and you probably got something done.”

Ellen Seckler stated, “Sometimes you need to find that time for yourself because when you find that, you find the time the put everything else together.”

]]>http://www.citizenwatch.com/en-us/spending-time-on-what-matters-the-most-citizen-speaks-to-womens-empowerment-at-she-summit-in-october-2016/feed/0ISUhttp://www.citizenwatch.com/en-us/isu-2/
http://www.citizenwatch.com/en-us/isu-2/#commentsThu, 08 Dec 2016 12:30:14 +0000http://www.citizenwatch.com/en-us/?p=2283CITIZEN to Support ISU Figure Skating Competitions for 34th Year Longest-running sponsor sees sport as displaying spirit of “Better Starts Now” CITIZEN will continue its sponsorship of figure skating this winter, supporting five International Skating Union (ISU) competitions in five countries. The supported events this season, which marks CITIZEN’s 34th year as an official […]

CITIZEN will continue its sponsorship of figure skating this winter, supporting five International Skating Union (ISU) competitions in five countries. The supported events this season, which marks CITIZEN’s 34th year as an official ISU sponsor, begin with the Grand Prix of Figure Skating Final 2016/2017 in Marseille, France from December 8 to 11, 2016, and culminate in the ISU World Figure Skating Championships in Helsinki, Finland from March 29 to April 2, 2017.

Having supported international figure skating since 1982, CITIZEN is the longest-running official sponsor of the ISU, which is exclusively recognized by the International Olympic Committee as the international federation administering figure skating and speed skating events worldwide. This year’s competitions will bring together the world’s biggest names in figure skating, including Olympic champions and medalists, as well as World and European champions both at junior and senior levels. The 2017 World Championships is a pivotal event in the figure skating calendar, as it will largely determine the number of entries for each country at the 2018 Winter Olympics. Many top skaters have set their sights on a comeback in Helsinki, hoping to repeat past Olympic successes.

Figure skating involves a similar dedication to continuous improvement and to ideals and values like those that define CITIZEN as a brand. CITIZEN’s brand statement “Better Starts Now” expresses the belief that no matter who you are or what you do, it is always possible to make something better—and the time to start doing that is now. Skaters must constantly strive for better—better execution of clean, balanced movements, linked with intricate footwork, in performances that are as athletic as they are creative in their expressive interpretations of patterns, rhythms, dynamics and tempo. Achieving such excellence in technical precision and artistic style requires continual effort, day by day and moment by moment. CITIZEN believes that its record of invention and improvement driven by discipline and determination makes it the ideal sponsor for the sport of international figure skating—which demands the same of its participants—and continues to find inspiration in the skaters’ performances each year.

CITIZEN is the official corporate sponsor of the following ISU competitions.

]]>http://www.citizenwatch.com/en-us/friends-family-sale/feed/0SHE Summithttp://www.citizenwatch.com/en-us/she-summit-2/
http://www.citizenwatch.com/en-us/she-summit-2/#commentsMon, 24 Oct 2016 06:30:03 +0000http://www.citizenwatch.com/en-us/?p=19415th Annual Global Women’s Empowerment Conference Citizen Watch Company is a proud sponsor of SHE Summit. Citizen will focus their initiative at this conference around Women’s Empowerment and enhancing the Citizen L Collection of watches, specifically the Ambiluna. Citizen will also be sponsoring a panel discussion at the event themed around “Time Well Spent” with […]

5th Annual Global Women’s Empowerment Conference

Citizen Watch Company is a proud sponsor of SHE Summit. Citizen will focus their initiative at this conference around Women’s Empowerment and enhancing the Citizen L Collection of watches, specifically the Ambiluna.
Citizen will also be sponsoring a panel discussion at the event themed around “Time Well Spent” with panelists Kelly Clarkson, Chloe Coscarelli and Ellen Seckler with SHE Summit founder, Claudia Chan, as the moderator.

S.H.E. SUMMIT is a membership-driven empowerment conference devoted to supporting thriving leaders (and their organizations) and women’s movement champions around the world, through a transformative experience of CONNECTION, EDUCATION & ACTIVATION.

Founded by women’s empowerment accelerator, Claudia Chan.

2-Day conference at the 92nd Street Y in New York City, October 28th and 29th, 2016.

Tweet @CitizenWatchUS and tell us what Empowers YOU using #BraveIsBeautiful for a chance to win your own Citizen L timepiece!