Client:
Liberty Insurance
Key Proposition:
Liberty Insurance was launching in Ireland and wanted an outdoor campaign to announce their arrival and get people talking, letting Ireland know that a new responsible and reliable insurance company had arrived.Tone of voice:
Honest, straight forward, reliable.

We wanted to tackle the ambient and outdoor by making them interactive and aware of their surroundings. We felt by doing this we would draw attention to the new brand, making the Irish public aware of Liberty’s arrival. While also generating conversation and a connection with the advertisements and brand.