Media Alert

Five Millionth Guest on Martin Luther King Jr. Day

THE WORLD OF COCA-COLA WELCOMES 5 MILLIONTH GUEST
ON MARTIN LUTHER KING JR. HOLIDAY5 Million Guests Represent More Than 75 Countries Around the World

ATLANTA, January 16, 2012 – When KoEun “Emma” Lee from Duluth, Ga. decided to visit the World of Coca-Cola on the holiday dedicated to Martin Luther King Jr.’s historical birthday, she had no idea she would be making a little history of her own. This morning, Lee became the 5 millionth guest to the Atlanta attraction since it opened at Pemberton Place on May 24, 2007.

This milestone visit sparked a celebration in Lee’s honor, including a balloon drop and 8-foot-tall Coca-Cola bottles with cake pops for all World of Coca-Cola guests to enjoy. During a photo shoot with the Coca-Cola Polar Bear, Lee was awarded a prize package including a lifetime pass to the World of Coca-Cola; a VIP guided tour of the Atlanta attraction for Lee and her parents, also visiting with her; a $500 gift certificate to the Coca-Cola Store; 50,000 My Coke Rewards points to spend on MyCokeRewards.com; and a Coca-Cola Polar Bear plush stuffed animal.

A senior at Johns Creek High School originally from Incheon, South Korea, Lee said she and her parents almost chose an earlier admission time when they ordered their tickets online the night before their visit. At the last minute they decided to sleep in, making Lee the 5 millionth guest when they arrived.

“I was so surprised, everyone was clapping for me and everyone was there with balloons. I still can’t believe this,” said Lee. “I never thought this would happen in my life. I’ve seen people win things before, but didn’t think this could happen to me.”

“Coca-Cola’s 125th anniversary and the opening of The Vault of the Secret Formula exhibit made 2011 an exciting year at the World of Coca-Cola,” said Russell Jacobs, General Manager of Retail and Attractions for The Coca-Cola Company. “Reaching this milestone is the perfect way to kick off the new year and continue that excitement. We’re honored that so many people have come from around the world to experience the history and magic of Coca-Cola and look forward to creating memories with millions more guests in the future.”

In 2011, the World of Coca-Cola welcomed guests from six continents, more than 70 countries, all 50 U.S. states and the District of Columbia. On Dec. 8, The Vault of the Secret Formula exhibit opened to the world, featuring the vault that now contains the 125-year-old secret formula for Coca-Cola. The Coca-Cola Company moved the formula from SunTrust Bank to the World of Coca-Cola prior to the opening of the exhibit, where for the first time in history, the vault containing the recipe is now visible to the public.

About the World of Coca-Cola

The World of Coca-Cola has welcomed guests from six continents, more than 75 countries, all 50 U.S. states and the District of Columbia. Join more than 5 million people who have visited the Atlanta attraction and experience the history of the world’s most famous soft drink at the dynamic, multimedia home of the 125-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, and see the fully-functioning bottling line that produces a commemorative glass bottle of Coca-Cola for every guest. View more than 1,200 never-before-displayed artifacts, take a trip around the world in a thrilling 4-D movie experience and tempt your taste buds with more than 60 beverages from around the globe.

The World of Coca-Cola is located in Pemberton Place, adjacent to the Georgia Aquarium in downtown Atlanta, and is accessible via the Peachtree Center or CNN/ World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at worldofcoca-cola.com to purchase tickets. Follow us on Twitter at twitter.com/WorldofCocaCola or find us on Facebook at facebook.com/WorldofCocaCola.