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Black Hat- Black hat seo is the process of getting traffic and backlinks without following the webmaster guidelines.
White Hat - white Hat seo is the process of getting traffic and backlinks by following the webmaster guidelines.
Gray Hat- Gray Hat seo is the combination of Black Hat and White Hat seo.

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White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site.

Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page's position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results, and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it.

Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines (although a search engine penality could result). They're questionable SEO techniques but not in the same category as black hat SEO techniques.

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Business Advice Forum is a very active, friendly webmaster and business forum, where members can get advice and support for their small business or website. The majority of our discussions relate to online business, with the majority of the members being webmasters.