THE CB BLOG IS SPONSORED BY

A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com

Thursday, November 15, 2007

McLENNAN LURES GRANGER FROM SAATCHI & SAATCHI NEW YORK TO WORLDWIDE CD OF Y&R

Y&R announced today that Tony Granger will join the agency as Worldwide Creative Director.“Tony Granger has earned his reputation as an industry great — he’s an enormous talent and a passionate leader,” said Australian Hamish McLennan, Y&R Global CEO. “I am delighted that he will be my creative partner, and I know this announcement will be universally embraced by our clients and our staff as a key step forward,” he added. Granger comes to Y&R from Saatchi & Saatchi New York, where he has spent the past two years as its Chief Creative Officer and led Saatchi to its ranking as the most awarded agency in the world at last year’s Cannes Advertising Festival. He also served as Executive Creative Director of its London agency. Prior to that, Granger was at Bozell in New York and at Grey and TBWA\Hunt\Lascaris in his native South Africa.“Putting in a dynamic creative leader tops off everything we have been working towards,” stated McLennan. “We have been reinventing our agency model, aggressively extending our digital capabilities, updating our offering with branded content, design as well as other practices like shopper marketing. We need creative excellence on all fronts, and Tony is the ideal person to get us there,” he said.Granger is the most recent addition to the senior management team at Y&R that McLennan continues to build. Earlier this year, McLennan hired Mitch Caplan as Chief Marketing Officer of North America and Tarik Sedky as Chief Digital Officer, and made strategic appointments in the global network, including a new head of China and a regional president for the entire Asia region. Early last month, Jan Jacobs and Leo Premutico also left Saatchi and are now starting their own shop, Johannes Leonardo - see following story - backed by WPP (CB hears McLennan also played a lead role in that deal).