Heineken: UEFA Champions League

Published on September 12, 2005.

Heineken kicks off its sponsorship this week of the Champions League, a massive Union of European Football Associations (UEFA) soccer event, with a three-minute global spot, "One Big Game," by StrawberryFrog, Amsterdam and New York. A soccer ball ricochets off a goalpost and bounces into different settings like a rural wedding, a chic hotel's rooftop pool, and a TV studio. The tagline is "Welcome to Champions Planet."