News &AMP; Events

from Ian Macleod Distillers

Isle of Skye Offers VIP Treatment

3rd June 2010

Isle of Skye 8 Years Old Blended Scotch Whisky is offering the chance to win a VIP day at the William Hill (Ayr) Gold Cup along with an overnight stay.

The competition will be run through a special sticker promotion on the presentation boxes of Isle of Skye 8 Years Old directing consumers to the brand new website www.isleofskyewhisky.com.

The new website represents a big step for the brand as Isle of Skye fans will be able to buy the 8, 21 and 50 Years Old bottlings online for the first time. The new online home is also a hub of information for all of Isle of Skye's activity including official sponsorship of Scottish Racing and top jumps trainer Lucinda Russell plus recipes using Isle of Skye whisky from renowned chef, Shirley Spear of The Three Chimney's restaurant on Skye.

Ideal for whisky lovers and racing enthusiasts alike, the memorable VIP event takes place on Saturday 18 September and includes VIP entry to the race day plus drinks and lunch. Two pairs of tickets, which include one night dinner, bed & breakfast at the Western House Hotel can be won simply by registering through www.isleofskyewhisky.com.

The sticker promotion will be available through Tesco & Co-op stores, independent retailers, on-trade wholesalers and cash & carries.

Isle of Skye will also be running table card and flyer promotions in the on-trade to win VIP days at the four other Scottish Racing's tracks throughout the season. The special VIP days at Musselburgh, Kelso, Perth and Hamilton will also include a Limited Edition, Hand Numbered, Porcelain Decanter of 21 Year Old Isle of Skye Blended Scotch Whisky for the winner.

Iain Weir, Marketing Director for Isle of Skye's brand owners Ian Macleod Distillers, commented: "We are excited to have an online home for Isle of Skye, allowing enthusiasts easy access, not only to buy the product online for the first time, but also to information such as tasting notes and details of all of our great initiatives.

"Our Partnerships come from collaborating with like-minded companies with a passion for quality and excellence. Highlighting these through the excellent new website will help raise awareness of the multi-award winning Isle of Skye range to new and existing customers."

Isle of Skye 8 Years Old Blended Scotch Whisky is described by whisky expert Jim Murray, as "an absolute must for any Islay-philes out there - in fact, a must for everybody. Your taste buds are beaten up and caressed simultaneously. One of the most enormous yet brilliantly balanced whiskies in the world."