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Multimedia advertising is a great way for your business to connect with readers and strengthen your brand. You can reach more customers by advertising in print, on the internet, and on mobile devices.
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Using social media to market your business is a very reliable tool. These platforms allow your business to be informative and creative when engaging with consumers. Sharing pictures, videos, and messages to customers are all proactive activities you can do to encourage interaction. However, last week, Facebook announced that it would be changing the way content will appear on newsfeeds, forcing your business to evolve its social media marketing strategy.

Creating opportunities for your business requires a thorough marketing strategy. You need to be consistently building and reinforcing your brand and products to maximize your audience. Your marketing campaign needs to be connected and share one strong message; and it also needs to be accessible over different types of media. Creating a multimedia advertising strategy is your best way of reaching a larger audience and building your brand recognition.

If you have a smartphone, it’s more than likely you have a few favorite apps that you use during the course of the day. Like music, newspapers, or television, smartphones offer users an escape during their day. Phone apps also provide advertisers with the opportunity to capture the attention of consumers as they focus on their screens. They allow your marketing content to be presented clearly and encourages the consumer to engage with your brand.

One of the earliest things we are taught is to show gratitude when people give us attention. As children, we write thank you notes for birthday gifts. Giving thanks is more than just exhibiting good manners, it’s a great way to engage customers and continue the buyer’s journey online.

In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.

As technology has evolved, so has the way businesses advertise and communicate with consumers. One thing that has not changed is that every business depends on word-of-mouth marketing. Nothing is more critical to the success of a business than getting customers to recommend it to their peers. As helpful as social media and business listing sites can be to promote your business, they also offer a way for disgruntled customers to share negative comments. Here are four ways you can respond to messages and improve your online reputation.

Last week, I wrote about the importance of having your business properly listed on business listing websites. These sites help increase your business’s digital footprint and strengthen your website’s search engine optimization (SEO). Because of Google’s global popularity, updating your Google Business page should be a top priority to provide consumers with updated contact and business information. If you haven’t claimed your Google business listing yet, here’s a step-by-step guide on how to do so.

It wasn’t that long ago when people needed to open a phone book to find a local business; and that wasn’t necessarily an easy task. Consumers could only judge those businesses based on their ads or by the alphabetical contact list. Now, your business’s contact information can be found in a matter of seconds with a simple web search.