strategize

Growing your company through the creation and launching of successful products starts with the user. The best way to a user’s heart is by solving a distinct problem for them, wrapped in a customer experience that delights. Their love of your product will generate the value needed to grow and scale your business. Building your product strategy around a strong and unique customer experience is essential to succeed.

We help you craft your product strategy by combining our expertise in business, design, and technology to conceptualize a customer experience that unifies product, brand, and service. The strategies and concepts we propose are always balanced to fulfill your business vision, promote a user-centric experience, and leverage the power of technology. And through it all, our focus is on one thing: The success potential of your future product.

We help companies at every stage of their life lay the foundation for growth. Because we believe that the most successful companies are the ones that never stop looking to the future.

Other Expertise

design

The importance of design has become common knowledge in today’s world. People have come to appreciate and expect great design in all aspects of their life, whether physical or digital. And this is especially true for the products we let into our lives. Yet the roles of design extends beyond simply using the product, into forming emotional connections with the brand, and interacting with the company behind the product. Great design is essential to offering a stellar customer experience.

Our approach to design is rooted in Pragmatic Co-Creation, which balances creativity and user-centric craftsmanship. We design products not just to be aesthetically pleasing, but to be built and ultimately used and loved by users. We design brands not just to be an eye-catching visual identity, but to encapsulate the values of the brand and its users. And we design experiences not just to grow your business, but to build lasting relationships between you and your customers.

The work of our talented designers has earned over 50 design awards across a variety of product categories and industries. Whatever your design needs are, we are up to the challenge.

Other Expertise

build

Technology is transforming our personal lives and how we work. As a result, it has become the most significant driver of societal change and industry disruption. The technology products that are facilitating this change come in both digital and physical forms, and some of the most impactful products combine the intelligence of software with the utility of hardware, creating truly life-changing product experiences.

We believe that the key to building great technology products comes from great people enabled by solid processes. Our team consists of top talent in engineering and project management that lives and breathes new product development. Our development practices enable them to combine speed and agility with a relentless focus on quality. The outcome is a skillfully crafted realization of the user experience.

We consider ourselves new product development experts, and as your industry changes and technology trends emerge, we adapt to be on the cutting edge and ready to help you build the best possible product.

Other Expertise

launch

Great products are only successful if complemented by a strong launch to build momentum around the product. And we are committed to supporting your product through this critical phase, leveraging the deep insights that we have generated in the previous phases of your product development process.

Other Expertise

evolve

We understand that the product lifecycle does not end once your product has been created and launched. It needs to be continuously and incrementally improved as you get valuable insights and feedback from your users. And in the case of enterprise products, your product may need to be customized and implemented to your customers’ unique needs and specifications.

We help you execute on your product roadmap through feature development and design revisions - securing the evolution of your current product while working towards creating the next version of your product.

About Cogniance

Our vision is to be

your intelligence

multiplier

We truly believe that every great idea deserves success. And we want to help the innovators of the world accomplish just that. That implies being capable of partnering with our customers throughout the entire product lifecycle — from inception to launch and beyond.

Cogniance was built on the belief that true innovation happens when you bring together the best minds, regardless of who, where, and what these people are. Hence the foundation of how we deliver value is co-creation — multiple parties engaging in collective creativity with the intent of creating something new. Co-creation to us means not just complementing your skills and expertise, but also enhancing and growing them. In short: Your Intelligence. Multiplied.

Values that define us as people and as a company

Passionate Problem-Solvers

We are driven by curiosity, constantly seeking to explore unsolved problems. Combined with empathy and dedication, we strive to understand the implications of these problems and craft impactful solutions.

Pragmatic Co-Creation

Creativity is key to developing innovative products, but user-centric craftsmanship is essential to making them successful. We work closely with our customers to make sure we’re building products that users will love.

Advanced Simplicity

Complex user needs require advanced product solutions. We believe that in order to meaningfully impact the users’ lives, products need to be crafted to deliver a refined and simple user experience.

Fueling Innovators

We exist to inspire and be inspired. We thrive on helping innovative and entrepreneurial visionaries solve complex problems by creating solutions that lie at the intersection of technology and design.

Working at Cogniance

is rewarding and fun

We’re a fast-growing global company made up of vibrant, intelligent, and passionate people. Although our company size and presence has expanded substantially since our founding in 2008, we’ve maintained the culture that has been a key ingredient of our continuous growth and success.

We’re an ambitious company and understand that our employees are key to realizing our goals. We aim to attract and retain great talent by ensuring that all of our employees feel intellectually stimulated. This means challenging them in role they’re currently in, and giving them the mentorship and opportunities needed to grow into the future role they want to be in.

Great talent not only wants to be challenged, they also want to have fun! Everyone at Cogniance works incredibly hard and we make sure to balance this with joyful social activities inside and outside the office.

Juha ChristensenChairman & Founder

Juha is a serial entrepreneur with a remarkable track record in both Europe, the U.S. and Asia. Building mobile operating systems during his early career, he founded Symbian, went on to lead the charge in the early days of Microsoft’s Smartphone and Pocket PC efforts, ran part of Macromedia, helped build Teleca into the largest System Integrator in the mobile industry, and worked on popularizing Trolltech and Qt.

Today his focus is on building and scaling innovative tech companies like Cogniance, CloudMade, Pelican Imaging, Buttonwood Financial, The Pad, WeVideo and Brandworkz.

Michael ShraybmanCEO

Michael is a seasoned leader within the world of global management and
innovation consulting, with years of experience designing and implementing
solutions for early-stage, growth, and Fortune-size companies spanning a
multitude of industry and solution domains.

Michael’s passion is for seeing great ideas make it into rapidly scaling,
commercially successful ventures.

Sergii GorpynichCTO

Sergii is a lifelong technologist, passionate about the ways technology enriches human lives. He was an integral member of Cogniance's original founding team and currently runs the entire engineering branch of the company.

Sergii's career has developed from being a software engineer to a team leader and business technologist. He's currently focused on exploring the newest technology frontiers, and working with our customers to solve their
product development challenges.

Kristian KroyerCreative Director

Kristian works by the philosophy of designing from the heart by always looking to add value to the modern user's life. He does this by ensuring that his products seamlessly bring together design and technology.

Marty McFarlandCFO

Marty is a proven CFO with over 30 years of progressive experience, having managed accounting and finance operations for companies from startup to $300 million in revenue, and with extensive international experience including China, Europe, Russia, India and Israel.

His experience includes CFO positions with technology companies Packet Motion, Kasenna and CAD Solutions. He also was Corporate Controller for Harmonic (HLIT) and worked for PricewaterhouseCoopers.

Carter PerezVP of Worldwide Sales

Carter is a proven sales leader with over 20 years of experience, having led sales organizations for companies from pre-revenue to over $120 million. He has extensive experience with the entire revenue engine from demand generation to customer success. Carter's passion is leading high performing teams that rapidly scale businesses.

He is a graduate of Vanderbilt University and lives with his wife, Pam, and their two children in Palo Alto, CA. He enjoys skiing, snowboarding, wine and vintage cars.

Join Our Team of Passionate Problem-Solvers.
We are growing fast and always looking for great talent.