The title of this post reflects the current state of affairs in so many stores around town and abroad. After everything’s been spent on product, PR and marketing, the window budget is usually minuscule, unless maybe you’re LVMH, Anthropologie or Bergdorfs…

Talk to any artist or designer though, and they’ll be the first to tell you that limitations force creativity. The image above is one I love to reference- it’s a window display by Simon Doonan for Barneys when they filed for Chapter 11 in 1996. He scavenged the bathrooms for toilet paper, added lighting and created a monochromatic masterpiece.

Fast forward to today, and Turkish artist, Sakir Gökçebağ is wowing us with other innovative uses of this most common, everyday item.

There’s a elegant simplicity to his art that mimics computer infographics, particularly ones related to travel, wouldn’t you say?