I totally agree that this smells spot-on Cookies & Cream prior to adding the water! Even after the water is added it smells like it – minus – that punch of sugar I smelled prior to adding the water, that is.

Eventho I really do enjoy the flavor of this matcha – in a blind taste-test I am not sure if I would say it was Cookies & Cream. It’s not as obvious as some of the other matcha flavors, I guess.

Perhaps it’s more of the cream I am getting…like the inside of a Newman-O’s (or Oreo’s)…not so much the crumbly cookie of the outside but the sugary-cream on the inside.

Regardless I like this. It’s a treat. It’s tasty. I will certainly enjoy when I drink it!