8 things you didn’t know McDonald's has tried to trademark

McDonald’s just applied for a trademark on a new slogan. However,
it’s far from the first time the fast-food chain has tried to
change up its image with a new trademark.

Earlier in March, McDonald’s
filed for a US trademark registration for the phrase "The Simpler
the Better," a filing first noticed by
the website Burger Business.

McDonald’s isn’t revealing what
the trademark is for, but Burger Business has a few
guesses.

McDonald’s is testing a
"Simple
Delights"menu of
items with 300 or fewer calories in San Diego, and has been
emphasizing the simplification of the menu generally as part of
its turnaround process over the last year.

Of course, it could also end up
being a phrase that customers never see. Here are a few of the
stranger things that McDonald’s has filed a trademark
registration for over the years that many fast-food customers may
not recall.

2. McBrunch

McDonald’s caused quite a stir
when the company filed to register "McBrunch" in 2014, with
customers wondering if the trademark could signal a move toward
breakfast being served later in the day. All-day breakfast tests
followed in 2015, but McDonald’s has since abandoned the
trademark.

3. A.M.Azingly

McDonald’s filed for this term
around the same time as McBrunch, presumably as another
breakfast-marketing campaign, but it was never used in a national
campaign.

5. The McCruncher

6. 'I am Asian.'

In an attempt to reach
Asian-Americans customers,McDonald’s raised some
eyebrowsin 2004 with
a campaign and website titled "I am Asian," featuringpictures of
Asian-Americansenjoying
fast-food favorites.
McDonald’s canceled this trademark in 2012.