Mobile advertising refers to a form of advertising via mobile
phones or other mobile devices such as tablets. Although many view mobile
advertising as sub-segment of online advertising, its scope is far greater
with over 7 Billion mobile subscriptions worldwide.

Mobile advertising promises to drive revenue generation
opportunities for App developers, advertising networks, mobile platform
providers and wireless carriers alike. Currently in its early years, the
market accounts for nearly $21 Billion in annual revenue.

The growing penetration of smartphones and tablets has further
extended the addressable market for mobile advertising as users spend an
increasing amount of their time with these devices. By the end of 2020, tablet
based advertising campaigns alone will generate more than $27 Billion in
global revenue, following a CAGR of nearly 25% between 2014 and 2020.

Tablet and Smartphone shipment forecasts (by OS platform,
vendor and region) are also presented in the report due to their profound
impact on the size of the mobile advertising market. Historical figures from
2010, 2011 and 2012 accompany the forecasts.

The report comes with an associated Excel datasheet covering
quantitative data from all figures presented within the report.

Regional smartphone shipment forecasts are categorized in the
following six categories:

Asia
Pacific

Eastern
Europe

Latin
& Central America

Middle
East & Africa

North
America

Western
Europe

Key Findings:

The report has the following key findings:

At
present, the market for mobile advertising is still in its early years,
and accounts for more than $21 Billion in global revenue

Driven
by a higher Click-Through Rate (CTR) and growing user penetration, the
tablet segment of the market is expected to overtake smartphone based
advertising revenues

By
the end of 2020, tablet advertising alone will generate more than $27
Billion in global revenue, following a CAGR of nearly 25% between 2014
and 2020. During the same year (2020) tablet shipments will reach nearly
600 Million annually

In-app
based mobile advertising is expected to significantly grow its revenue
share over the coming years, accounting for over 25% of the total mobile
advertising market by 2020

Leveraging
their demographics and real-time location data, wireless carriers are
aggressively eyeing on opportunities to tap into the mobile advertising
market