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CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers who spend an average of $51 per order.

Cost: 90/M

Selects: SCF, state, zip,

Contact: RMI Direct Marketing, 203-798-0448

NICE NAILS TCI List Management offers the names of 391,604 buyers of the Smart Nails nail care system. The buyers, 87% of whom are female, spend an average of $35 per order via Smart Inventions infomercials.

Cost: $80/M

Selects: state, SCF, zip, gender

Contact: TCI List Management, 818-752-1800

READERS WHO SHOP The 815,000 U.K. buyers on the Mail Newspapers database have purchased fashion, jewelry, gardening products, kitchen accessories, and fitness items through mail order. Sixty percent of the readers are female, and 50% are 25-54 years old.

Cost: $144/M

Selects: recency, gender, geography, product, payment type

Contact: HLB List Broking, 973-744-8161

MACY’S BUYERS The 75,000 buyers from the Macy’s By Mail catalog spend an average of $130 per order on such items as fashion apparel, accessories, home furnishings, and gifts.

Cost: $110/M

Selects: SCF/state, zip, gender

Contact: AZ Marketing Services, 203-629-8088 Video Buffs

Focus USA offers a list of 7.9 million consumers who use VCRs, camcorders, and laser disc players. The average age of individuals on the list is 30, and 70% are mail order buyers.

FINANCIAL READERS The list of 18,593 subscribers and recipients of Creditor’s Edge, a weekly newsletter than scans 60 business publications, is 51% male. Subscribers read about companies nationwide that are having some sort of financial difficulty.

Cost: $125/M

Selects: state/SCF, zip, gender

Contact: Names and Addresses, 847-465-1500

GOLFING GRANDPAS The 170,381 subscribers to Senior Golfer magazine have an average household income of $140,100 and have spent an average of 32.4 years playing golf. Nearly 95% of the subscribers are males over age 50; 55% are married, and 91% are homeowners.

Cost: $95/M

Selects: state/SCF/zip, gender

Contact: Millard Group, 603-924-9262

POLITICAL READERS Most of the 117,839 subscribers to American Spectator magazine are men both in and out of political office. Readers are upscale, college-educated individuals with an interest in investigative reports and opinion pieces on politics, public policy, and culture.

PHOTOGRAPHERS The 682,737 individuals on the Signature Color direct mail film and photo processing list are business professionals, parents, and travel enthusiasts who are avid shutterbugs.

Cost: $65/M

Selects: state/SCF/zip

Contact: 21st Century Marketing, 516-293-8550

COMMUNICATORS The 36,385 subscribers to The Working Communicator, a monthly newsletter about proactive communication, include managers, marketers, salespeople, advertisers, and editors.

Cost: $125/M

Selects: state/SCF/zip

Contact: Worldata, 561-393-8200

PLANT LOVERS The 35,553 1998 buyers from the Gilbert Wild catalog are mostly female homeowners who spend an average of $80 per order on plants.

Cost: $85/M

Selects: state

Contact: Zed Marketing Group, 405-348-8145

SOCIAL SERVICE ORGANIZATIONS Fred Woolf List Co. offers a list of 184,736 social service organizations from various categories, including family planning clinics, substance abuse programs, residential homes and halfway houses, correctional facilities, and mental health centers.

Cost: $60/M

Selects: state, SCF

Contact: Fred Woolf List Co., 914-694-4466

SCI-FI FANS The 8,000 subscribers to the bimonthly magazine Sci-Fi Universe have an average age of 37 and household income exceeding $50,000. The list is 51% male, and 79% use or own a PC.

NO MORE FOUR EYES The 1.2 million Lens Express mail order buyers spend more than $75 per order on contact lenses. Individuals on the list range in age from 16 to 65 and have an average household income exceeding $45,000.

ENTERTAINERS The 15,049 Panache catalog buyers are primarily married, affluent women with an average age of 49. The buyers have purchased dishware, stemware, flatware, and table decorations, as well as cheese and caviar from the catalog.

Cost: $115/M

Selects: state, SCF, zip

Contact: Mokrynski & Associates, 201-488-5656

ARTISTS The 142,168 subscribers to American Artist magazine are amateur and professional artists, with an average age of 50 and an average income of $53,00, and 96% own photo equipment.

Cost: $110/M

Selects: state, SCF, zip, gender, recency

Contact: The Lake Group, 914-925-2400

GIFT-GIVERS Restoration Hardware’s list of 35,000 catalog buyers is 50% female. Buyers, who have an average age of 40-55 and an average income of $75,000, spend an average of $90 per order on gifts, furniture, hardware, books, accessories, and bath items.

Cost: $115/M

Selects: state, SCF, zip, gender

Contact: Millard Group, 603-924-9262

MEXICAN EXECUTIVES List Services Corp. offers a list of 100,000 top Mexican executives. The list is 85% male and consists of presidents, vice presidents, and directors who control the corporate affairs of Mexico’s principal businesses.

Cost: $185/M

Selects: geography, gender

Contact: List Services Corp., 203-743-2600

FARMERS AND RANCHES Names and Addresses now offers a list of 1 million farmers and ranchers. The individuals on the list are successful farm owners and managers who purchase agricultural equipment and related supplies.

GAMERS The 39,734 members of Mplayer PLUS, an interactive gaming and chat community on the Internet, pay premiums to play high-tech games. Nearly 84% of the buyers are men, with an average age of 29 and an average household income of $62,500.