Hi, I'm Nerida

User Experience Designer & Ethical Design Advocate

As a user experience designer and an academically trained social science researcher my approach values data-driven, user-centered design. If you are an organisation, start-up or entrepreneur, I can help you to intimately understand your customer and then design optimum business models, brands and digital experiences to grow your engagement, sales and social impact.

My passion is designing experiences that connect us better to our humanity, the natural environment and each other. Ultimately I want my work to contribute to raising conscious awareness and human potential. Through working within the domains of social enterprise, sustainability, well-being, and millennials I have developed an intimate understanding of the needs, goals, and behaviours of people who aspire to align their values with their lifestyle choices.