The ABCs Of Programmatic
Dec 16, 2015 by Digital Marketing Depot
The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success. Read this paper to understand the programmatic ecosystem, the five key data […]

Google “Now on Tap” Offers Holiday Use Cases Such As Package Tracking, Travel
Dec 16, 2015 by Greg Sterling
The simplest way to describe Google Now on Tap is perhaps “context-driven search.” It’s a way for users to generate more content or information about a subject or item without ever conducting a formal search — or even swiping for Google Now. Whether in an app, mobile site, email or text message, Now on Tap […]