The Freelance Podclass

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty of Freelance experts as they offer valuable and practical step-by-step lessons and guides to up-level your skills and make you competitive in this rapidly growing Freelance economy. As a Freelancer, you need to "keep learning to keep earning," so access fluff-free, practical mini-classes that will inspire and propel you to live a flexible, thriving and profitable Freelance life!

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Recent Episodes

In this class, I’m joined by Matt Johnson, a podcast expert who gives you valuable strategies on how to leverage podcasting as a networking tool to build your freelance business, land more clients, and ultimately increase your visibility. We’ll talk about it from a couple different angles - either hosting your own podcast or being featured as a guest on podcasts where your ideal client audience is hanging out. You’ll also learn about profitable opportunities available for freelancers and virtual assistants seeking to add podcasting services to their business. Podcast Outline: 0:00 - Opening thoughts 0:53 - Introduction to Matt Johnson 1:57 - Matt shares his Freedom Story and what he’s up to now 4:26 - Matt describes his background as a musician 5:19 - The challenges of tapping into too many niches as freelancers 5:44 - Introduction to the topic of podcasting: The history of podcasting Why and how the trend is shaping now What makes podcasting unique: It’s long-form content. It’s portable and easy to consume. You can share your expertise in a less vulnerable format than video. It can be used as a networking tool by introducing people to each other. 12:28 - Craig shares his experience with podcasting How podcasting can position you as a credible business How a partnership developed from a podcast interview 13:45 - How freelancers can use podcasting to grow their brand and attract more clients 14:22 - Step One: Use podcasts to get yourself featured. Reach your ideal client. Remember that podcast hosts are starving for good guests with expertise. Use a good story hook. 20:02 - Two different types of people you’re reaching: The audience The podcast hosts themselves Find 25 people that already have the trust of the clients you want to work with. Develop a strategic network of referral relationships. 23:37 - The importance of referrals and tracking the number of strategic introductions being made 24:19 - Making the podcast host your friend: How to be a magnetic guest: Get out of your own head and think about the podcast host and their audience and what they want. Have an attitude of contribution. Mirror and match the podcast host. Build some rapport before hitting record. If you’re talking to someone of a high level and you’re feeling intimidated, ask very simple (high-network) questions: Next trip or travel? Workouts, experiences? Upcoming conferences or speaking gigs? Mention people you’re both connected to on LinkedIn. After a podcast episode, ask one question: “If I could introduce you to someone right now that would make a difference in your business or your life, who is that? What does that person look like?” 27:25 - The benefits of positioning yourself as a podcast guest or as a podcast host 28:25 - Running your own podcast show as a way to build visibility and attract clients: Imposter syndrome can hold people back from hosting. Three things you can share publicly that give other people the impression that you’re an expert while you think you’re faking it: What you know What you’re learning What you’re doing Make a list of all the different opinions that you would tell a client about how you believe your thing should be done. 31:31 - How podcasts are not about volume and number of visitors 34:13 - How podcasting resolves the credibility problem 35:50 - How it takes a while to shed the imposter syndrome 38:26 - How to get to know Matt Johnson more and suggestions for how to expand services to podcasters 42:27 - Closing thoughts Resources and tools discussed in this episode: Matt Johnson’s website: Pursuing Results: https://pursuingresults.com/ Access Podcast Pitch Templates: podcastpitchtemplates.com Libsyn: https://libsyn.com Facebook: https://www.facebook.com Twitter: https://twitter.com YouTube: https://www.youtube.com Alexa: https://www.alexa.com LinkedIn: https://www.linkedin.com NPR: https://www.npr.org/

In this class, I’m joined by Susan Noked, an Online Business Manager (OBM) who teaches some of the principles of how you can become an OBM for your clients. So many businesses out there are looking for a point person who can manage their team, manage their finances, manage their launches, and put effective systems in place. Learn what it takes to take on this valuable, in-demand role! Podcast Outline: 0:00 - Opening thoughts 0:54 - Introduction to Sarah Noked 2:04 - Setting the stage for the topic of Online Business Management (OBM) 3:28 - Sarah shares her freedom story 8:47 - The growth of the OBM industry and the importance of VAs 10:48 - How entrepreneurship and online businesses are becoming more popular 14:00 - The role of the OBM 14:25 - Definition of an OBM Main aspects: Project Management Team Management Metrics Management Launch Management Operations Management 16:40 - How tasks can be delegated to a VA and overseen by an OBM using systems 17:40 - The importance of getting experience as a VA before becoming an OBM 18:29 - The importance of systems and how an OBM can organize businesses 19:43 - Steps to coming into a client’s business as an OBM Think outside the box. Determine Where are they losing money? What’s going wrong with the team? What are their goals? Are they clear about their goals and vision? Document their systems into standard operating procedures. Streamline the systems (e.g. technology). 21:08 - How to guide someone from one role to a different role as an OBM: Instead of asking the client what they need help with today, be more suggestive in the possible course of action that you can take. Be clear about the client’s vision and their goals. Take a leadership role with your client. 25:41 - How the business is your client Always act in the best interest of the business. 27:04 - How an OBM can be a voice of reason for clients 27:20 - The growth and advantages of the OBM industry 27:52 - Pricing and packaging as an OBM: Project-based retainer or hourly retainer A minimum of 90 days 29:10 - Understanding the client’s business: Where is the revenue coming from Meetings with all the team members Meetings with the client (getting clear about their goals) Cleanup (getting the project management in place) 30:08 - How every business needs a VA, but not every business needs an OBM 32:15 - How the role of strategist complements the role of OBM 35:00 - How you can begin with a simple project and move towards the OBM role 35:50 - How to learn more about Sarah and what she’s doing in the OBM space 36:43 - Final thoughts Resources and tools discussed in this episode: Sarah Noked’s website: https://www.sarahnoked.com/ Access Sarah Noked’s Done-For-You Onboarding SOP for free! https://www.sarahnoked.com/podclass/ The Online Business Manager Training and Certification program with Tina Forsyth: https://certifiedobm.com/ International Association of Online Business Managers: https://onlinebusinessmanager.com/ Ryan Deiss Traffic and Conversion Summit: https://www.trafficandconversionsummit.com/ Facebook Ads: https://www.facebook.com/business/ads WordPress: https://wordpress.org/

In this class, I’m joined by Robert O’Kruk, a Digital Nomad expert who shares his insights on how to build a thriving freelance business working from anywhere in the world. He unpacks three key principles to help you be successful on remote work platforms and other client networking opportunities. And he shares his opinion on the top three destinations for Digital Nomads. The principles discussed here can help you achieve the lifestyle you want and make a positive impact. Podcast Outline: 0:00 - Opening thoughts 1:05 - Introduction to Robert O’Kruk 2:26 - Robert describes the journey that led him to freelancing as a Digital Nomad 5:33 - The pros and cons of being your own boss 6:36 - Craig’s journey and the benefits of working remotely 8:30 - Is a Digital Nomad or Laptop Lifestyle attainable? 12:10 - The importance of a supportive community 12:51 - Practical steps to building a Digital Nomad lifestyle: 13:13 - Two buckets of how it happens: 1) The logistics 2) Earning money remotely 15:46 - Three key principles people need to cover to be successful using remote work platforms: 17:07 - 1) Create the perfect profile based on what’s working. Create a list of 20-30 profiles of people on a remote work platform like Upwork who are matching those characteristics. Go through the profiles in depth: Take note of trends and unique fits. Research what’s working for others and then use that as your inspiration to create your profile. 21:12 - 2) Get instant automated notifications for the ideal jobs: Free tools you can use when you’re using Upwork or other platforms 25:09 - 3) Send a custom tailored proposal in a time-efficient manner. Two keys to a proposal: Being custom tailored - Read specifically what they need help with and then write something that’s tailored to that. Being time efficient - You need to send 20 proposals to land your first job, taking 3-5 minutes apiece. How “The Tactically Tailored Template” can help 29:18 - Two takeaways: You want to be contextually relevant. It’s easy for people to give up as a freelancer - There is a numbers game. 32:25 - How the three principles apply in many places in life and lead to success 34:38 - Dispelling some myths about Upwork 37:12 - Advice for applying the three principles in other ways 37:35 - Robert’s top three destinations for Digital Nomads 39:33 - Final thoughts and how to find out more about Robert Resources and tools discussed in this episode: How to connect with Robert O’Kruk: Digital Nomads Forum on Facebook: https://www.facebook.com/groups/digitalnomadsforum/ Website: https://robertokruk.com The Tactically Tailored Template: https://docs.google.com/document/d/1vvo-UtSMxekpqCiVoM92cQjHt4nahwrLWPJ05Hdryrk/edit?usp=sharing Google in Canada: https://www.google.ca/ Upwork: https://www.upwork.com/ Blogtrottr: https://blogtrottr.com/ Visualping: https://visualping.io/ Google AdWords (now known as Google Ads): https://ads.google.com/home/

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