3D printed ‘meat’ firm Redefine Meat raises $6m in funding

3D printed meat alternative producer Redefine Meat has raised $6 million in a seed funding round led by CPT Capital, Hanaco Ventures and the PHW Group.

Israel-based Redefine Meat has developed a process which combines a 3D meat modelling system and plant-based food formulations to produce animal-free ‘meat’. The start-up claims that the 100% plant-based 3D printed ‘meat’ delivers the same appearance, texture and flavour of traditional meat used for steaks, roasts and stews.

Redefine Meat will use the investment to finalise the development of its alternative-meat 3D printer, which will be released in 2020.

The start-up was founded in 2018, motivated by “growing concern over the sustainability of the meat industry, the ability to meet food requirements of the world’s growing population, and compassion for animals”, and Redefine Meat claims that ‘meat’ produced through its 3D printed system has a 95% smaller environmental impact than animal meat.

According to the company, the technology also enables meat distributors and retailers to design the characteristics of their meat to cater for seasonality, changing demands and consumer preferences with ‘printed meat’ that is “100% predictable and replicable.”

Eshchar Ben-Shitrit, co-founder and CEO at Redefine Meat said: “Our goal is not just to develop a new food product, but to introduce a new technology for developing, producing and scaling alt-meat products.

“We have already successfully printed great products for multiple foodie events, and over the coming 12 months, we will take the technology to the next level where we expect to make a huge impact on the meat market and the future of our planet.

“We’re delighted to have secured this investment, and to be working with high-quality investors, who share our vision and can support Redefine Meat on its path to become an industry leader.”

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