Operations

GM Allows Consumer Lessees to Return Cars Early

April 7, 2005

General Motors Corp. is offering consumer lease customers in some areas the chance to return the cars if they're not satisfied, according to a report in Detroit News Thursday.
The pilot program, called Freedom Lease, runs through the end of June in California; Atlanta, Ga.; Boston, Mass.; Providence, R.I.; Baltimore, Md., and Washington D.C. The program may be rolled out in other areas if it proves successful, GM said.
Customers who lease a Chevrolet Cobalt, Pontiac G6 or Buick LaCrosse can return the car with no further obligation if they do so before they've driven 12,000 miles, according to a memo GM sent to dealers obtained by The Detroit News.
A $1,500 down payment made in cash or trade would be forfeited. The program is hoped to get people into showrooms to test drive these vehicles.
Ford said it is unlikely to match the offer.

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