In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

Well, our social media seminar focusing on LinkedIn is behind us and we’ve got photos! Among the participants was celebrity photographer Diane Cohen. She was nice enough to take some shots and send them along. See them after the jump.

The seminar was a great success, if I do say so myself. We’re still getting fantastic feedback and following up with participants. So thank you to everyone who participated and helped spread the word!

In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.