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Recommended Reading:

The little book of Common Sense Investing. The Only way to Guarantee Your Fair Share of Stock Market Returns.

Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), and after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.

The Intelligent Investor. The Definitive Book on Value Investing

The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham’s philosophy of “value investing” — which shields investors from substantial error and teaches them to develop long-term strategies — has made The Intelligent Investor the stock market bible ever since its original publication in 1949. Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles.

The Future for Investors: Why the Tried and the True Triumph Over the Bold and the New

The Future for Investors shatters conventional wisdom and provides a framework for picking stocks that will be long-term winners. While technological innovation spurs economic growth, it has not been kind to investors. Instead, companies that have marketed tried-and-true products for decades in slow-growth or even declining industries have superior returns to firms that develop “the bold and the new.” Industry sectors many regard as dinosaurs—railroads and oil companies, for example—have actually beat the market.

In this fully revised and updated edition, Swensen, author of the bestselling personal finance guide Unconventional Success, describes the investment process that underpins Yale’s endowment. He provides lucid and penetrating insight into the world of institutional funds management, illuminating topics ranging from asset-allocation structures to active fund management. Swensen employs an array of vivid real-world examples, many drawn from his own formidable experience, to address critical concepts such as handling risk, selecting advisors, and weathering market pitfalls.

The year 2015 marks the fiftieth anniversary of Berkshire Hathaway under Warren Buffett’s leadership, a milestone worth commemorating. The tenure sets a record for chief executive not only in duration but in value creation and philosophizing. The fourth edition of The Essays of Warren Buffett: Lessons for Corporate America celebrates its twentieth anniversary. As the book Buffett autographs most, its popularity and longevity attest to the widespread appetite for this unique compilation of Buffett’s thoughts that is at once comprehensive, non-repetitive, and digestible. New and experienced readers alike will gain an invaluable informal education by perusing this classic arrangement of Warren’s best writings.

The go-to guide for anyone seeking long-term gain in the stock market, Winning the Loser’s Game was referred to by the great Peter Drucker as “by far the best book on investment policy and management.”

Dr. Charles Ellis, dubbed “Wall Street’s Wisest Man” by Money magazine, has been showing investors for three decades how stock markets really work and what individuals can do to be sure they are long-term winners. Now, in this new edition of his investing classic, Ellis helps you succeed in a market that’s becoming more unpredictable by the day.

The Little Book that Beats the Market

A runaway bestseller even before it was published, The Little Book That Beats the Marketshows how successful investing can be made easy for investors of any age. It’s never too early or too late to start investing, and with Greenblatt as your guide you’ll know exactly where to go and what to do. By following the clearly outlined simple steps and magic formula, you can achieve extraordinary long-term investment results with a very low level of risk.

Over the course of the last three decades, I’ve been an advisor to individual investors, and now – for want of a better description – an advisor to other financial advisors. This book will tell you absolutely everything of critical importance that learned about investing during that time. That’s the good news. It may also be the bad news. It’s potentially good news because if one labors diligently and lovingly at this profession for over thirty years, as I’ve tried to do, one learns an awful lot about how markets and investments really work. I need hardly add that, in investing as in life, one learns virtually all great lessons the hard way. At least I did. One also discovers the few big things that really matter in successful investing.

Finally! A book about economics that won’t put you to sleep. In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment―with a blessedly sure rate of return. Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives readers the tools they need to engage with pleasure and confidence in the deeply relevant, not so dismal science.

What Financial Leaders Serving Veterans Are Saying

“Mission accomplished! This easy-to-read masterpiece provides a well- organized framework and process to review personal/family finances. Doug uses the disciplined approach of a successful business to explain key financial and life goal concepts, which will allow you and your family to confidently chart your own course to financial independence.”–Herman Bulls, Vice Chairman, Americas JLL, Director, USAA, and former Assistant Professor of Economics at The United States Military Academy at West Point

“Financial planning in an uncertain world is hard; the unique sacrifices of our service members and veterans make this even harder. However, Family Inc. gives you tools to effectively evaluate and develop your financial “self-worth” and, in turn, improve your financial security. It’s a must have for your life skills ‘tool kit.’”–Cutler Dawson, CEO, Navy Federal Credit Union

“Stated succinctly, one of the best books on family and personal finance I have read—and I have read many. The unique approach to labor and asset accumulation sets the foundation for an enjoyable and relevant reading from start to finish.”–James Schenck, CEO, Pentagon Federal Credit Union

“Family Inc. is not a ‘how to’ book – it is a ‘how to think’ book that empowers the reader to take control of their family’s finances. McCormick presents sophisticated financial principles and concepts in an accessible way, and teaches the reader how to tailor and apply them to their situation to achieve their financial and life goals. If you want one good book to read, re-read, and keep as a long-term financial reference, Family Inc. is the book for you.”–BG Mike Meese, USA retired, COO, Armed Forces Mutual Aid Association

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About the Author

Doug McCormick has accumulated a lifetime of experiences that have contributed to writing Family Inc. He has been a professional investor managing money for institutional clients such as insurance companies, pension funds and high net worth families for almost two decades. And he has been investing personally since his Dad helped him purchase AT&T stock at age seven.Learn More...

Get Free Financial Tools

Register here to join Family Inc. and get access to free calculators and tools to develop your personal income statement, balance sheet and lifetime labor values. Learn how to apply the lessons of Family Inc. to your personal financial statements.