Facebook is connecting with Mom and Pop. The world’s most popular social media site has added an online trading firm to the group of firms underwriting its IPO — and is serving up a video for potential investors that might well have made George Eastman cry.

Apple has taken a beating over the last five trading sessions, losing nearly 9% of its value – the worst performance since the fall. Profit-taking is the reason most people mention. But you have to ask: Why now?

As virtually everyone knows, Apple has had a sweet run of late. This year alone its stock shot up nearly 50%, four times the gains notched by the S&P 500 index. But if you’re feeling miffed that you missed out on the stock of the decade, well, maybe you didn’t miss out after all.