CPC refers as cost per click and it is known as actual price you pay for each click in your pay-per-click marketing campaign. CTR is click through rate and it is a way of measuring the success of an online advertising campaign for a particular website.

PPC is used for Pay Per Click. in it, you pay each time, when someone clicks on your ad. CTR is used for Click through rate. And CPC is used for Cost Per Click, means how much you get paid once, when someone clicks on the ad.

PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’

Click-through rate (CTR) is a metric that measures the number of clicks advertisers receive on their ads per their number of impressions.
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

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