La LOOP

La LOOP was invented in 1999 - out of necessity. How many times can one look for ones glasses? And wearing those granny leashes—not an option. Why can’t something be functional and stylish and well made? That was the question and La LOOP is the answer. The magical hinges on either side of the loop enable the glasses to stay in place when in the loop.

Museum stores and specialty boutiques around the world like Le Bon Marche in Paris, Isetan in Tokyo, and Selfridges and Harrods in London have recognized La LOOP as an invention - a chic and
practical one. Found in over 500 stores across 16 countries, designer Elizabeth Faraut introduces a new collection twice a year. Styles like the Dog Tag and the sterling/vermeil diamond cut necklaces have become staples in the collection and been recognized by the press domestically and internationally.

Debbie Zoullas the designer of La LOOP created the collection when she became so fed up with misplacing her eyeglasses and sunglasses-at home, in the office, on the go-that she finally decided to do something about it. She created a model for a hinged LOOP that could attach to a necklace and hold her glasses in place, and La Loop, an exciting new accessory was born. Inspired by a more romantic age and reminiscent of fine vintage jewelry, this technical breakthrough has become known as the original necklace for eyewear. Initially known for its patented LOOP and hinge which pivots and moves with the body allowing the eyewear to hang in place, today the array of finishes and designs is exploding. Fine silk cords, classic leather finishes, precious stones and minerals, diverse metals and woods, and even sporty neon colors create pieces of jewelry with function - but beautiful enough to be worn as an adornment alone. Stylish and elegant collections of la LOOP necklaces that integrated the highest quality materials with international fashion trends.

La LOOP is the premier accessory in the eyewear industry, but it also attained cult status among the thousands of devoted customers, collectors and celebrities who discovered La LOOP around the world. The designer provides creative solutions to everyday problems with products of high quality and sophisticated styling. The vast marketplace of overextended and style-conscious professionals, parents, students and homemakers, was not being addressed with modern accessories that both served a function and looked great on. Sport LOOP, an over-the-head, stretch-cord and molded-plastic, colorful, washable and fun version of La LOOP. Providing just the right tools for the modern-day life of ease and style.

I remember watching The English Patient for the first time. I remember slouching down into a third row seat of a theater in Union Square and not moving for the entire 155 minutes. The image of an injured Katherine Clifton (Kristin Scott Thomas) being carried through the Sahara Desert by Count Almasy (Ralph Fiennes) in her long white tunic against that burnt orange horizon is forever imprinted. The story unfolds through a series of flashbacks and hand written notes that spill out of the Count’s journal against a backdrop of the 1930s and early 40s.
The dry, raw authenticity of the desert has long inspired me. Whether it is Joshua Tree or Tanzania, there is a certain feeling of time standing still when you are in the desert. A forever calming quality that lends itself to real-ness. I call it Modern Nomad. This season the new La LOOP Collection comes straight out of Anthony Minghella’s film. Lots of gold, lots of shine yet lots of earthiness too. The Tibetan Amber Dog Tag, The Clifton and the Modern St Tropez in Sterling Silver possess this forever authentic quality. An understated elegance. That is La LOOP.