The 'Haagen-Dazs Concerto Timer' Plays Music Over Your Ice Cream

In an effort to help you enjoy your ice cream, the Häagen-Dazs Concerto Timer app uses augmented reality to allow you to let your frozen treat soften. The iOS app uses your phone to project a miniature concerto over Häagen-Dazs ice cream. Since the ice cream needs two minutes to soften and release its flavors, the app projects a perfectly-timed tune over your dessert tub.