Fashion: Real Live Paper Dolls

NEED MERCHANDISE DESPERATELY read the urgent
telegram. The West Coast's Joseph Magnin Co. was about to open "News
Stand" boutiques carrying paper dresses in its 28 stores; informal
sales had proved so successful that the chain was nervously awaiting an
onslaught of customers. The same happy nervousness is now sweeping
other stores across the nation. Paper clothing, apparently, is here to stay.

It was only one year ago that Scott Paper Co. introduced disposable duds
as a promotion gimmick with a sleeveless shift selling for $1. It was
so shapeless that it recalled...