Britain’s most successful Olympian, Sir Chris Hoy, will attend The Cycle Show at the NEC in Birmingham, with endurance nutrition company Science in Sport (SiS).

Hoy, who is an Elite Consultant for SiS, will attend on Friday 26th September 2014. He will feature in a live question and answer session with ITV’s Tour de France reporter, Ned Boulting, and sign autographs on the SiS stand.

“I’m delighted to visit The Cycle Show this year with SiS. Cycling in Britain is more popular than ever, so it’ll be great to meet so many keen cyclists at the show,” said Hoy.

Following a record attendance in 2013, the annual event will be hosted yet again at the Birmingham NEC, and is set to be bigger than ever in 2014.

Open from the 26th-28th September, The Cycle Show 2014 features stands from over 250 bike, clothing and accessory companies along with test tracks, pro BMX and MTB demos, a cycling holiday theatre and lots of other hands-on activity for all ages of rider.

Adult tickets for The Cycle Show are priced at £13 per person when booked in advance – offering attendees a saving of over £3 per ticket – while children aged 14 and under can attend for just £1 each with an accompanying adult. Concession prices are also available to students and those over 65.