Recall our previous blog, Ambient Proximity is the next big thing for location sharing, location sharing is not a new age development but with the growing momentum of mobile users choosing to opt in it’s impact is increasing exponentially. Urban Airship, the global leader in mobile relationship management software provider just recently revealed its research on a growing M-Commerce trend - Location Sharing.

“Customers’ successes using location-targeting and our aggregate data analysis show that assumptions around consumers being reluctant to share location are false and massively short-sell mobile’s unique opportunity, Users obviously value apps’ location-based functionality to earn the opt-in, just as the best apps do with push notifications by explaining its value and using it in personally relevant ways.” - Scott Kveton, CEO and co-founder, Urban Airship

According to Urban Airship, Between 60 and 80% of mobile device users commonly allow mobile location-sharing, with an average location opt-in rate of 62%. Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history.

With this trend in mind, what do you feel are the benefits of mobile location sharing?