"Steady all day with happy customers. No long lines so they were able to come and go quickly," said Blake Robinson, owner of the Northern Alabama franchise.

The Madison location will have its grand opening Dec. 21 with giveaways and other promotions. Robinson said he wanted to wait until the completion of the new shopping center between Madison Hospital and Target. Currently only Dunkin' Donuts and Mattress Firm are open.

The Madison store is part of Robinson's plan to open at least four Dunkin' Donuts in the area. Its third store is on target to open in Jones Valley, next to Kohl's, in April. A fourth store is in the works on South Memorial Parkway, south of Weatherly Road, he said.

The Madison store is the same size at the one in Huntsville, but has a slightly different layout with more seating area. It's capable of producing as many donuts as Huntsville but won't this week while its staff learns continues to learn the ropes after training in Huntsville.

The Huntsville store opened with great excitement after the franchise had been missing from the area for 10 years. The store on University Drive sold 68,259 donuts and 45,837 munchkins in the first week.