Category: News

Having a well-defined target demographic (market) is essential for any business to thrive. When you were writing a business plan and choosing a location for your gym, you undoubtedly took into consideration the “type” of clients you intended to serve such as male or female, athletes versus general population or rehabilitation, age and even occupation or income level. But, a prime location and the desire to serve a specific demographic do nothing to fill your gym if 1. you don’t have a clearly defined message and 2. your message isn’t reaching the right potential customers.

Marketing is expensive and it does no good to throw money at a campaign that ultimately doesn’t convert a single client. That said, the best marketers take a step back and analyze the audience they wish to reach in order to craft the right message to reach them. You must “determine what segments exist in the overall population and create a clear and complete picture of the characteristics of a typical member in this segment”.

Think about the programs you offer and list out all of the features and benefits. What do you offer potential clients that they can not find elsewhere? For example, let’s say you offer a program for aspiring High School athletes. Do you work on agility? Speed? Footwork? Strength Training? What makes your facility the best place that they can get training? Indoor turf? Sport-specific training options? Former High School and College Athletes as trainers? Special Certifications? It is no doubt a costly program, because it is so specialized, so make sure you also take that into consideration. From there, you can break down different traits that each High School Athlete shares. So, your demographic profile has gotten more specific. Ie: Males,High School, Football players, ages 14-18, Middle to Upper Middle Class. Now that you know exactly who you are trying to reach and what you are trying to sell them, you can craft a message that appeals directly to them. In this scenario, because the majority of the target you are trying to reach involves minors, you will also have to consider targeting the parents or guardians as well. “A well-defined strategic demographic of your customers and prospects is half the battle in new client conversion. It also leads into the next phase of creating buyer personas which helps in both marketing and sales.”

As soon as you have a clearly-defined target, you need to make sure that your idea and target are both viable. You should ask yourself these questions: Can I fill this program? What drives my target to make decisions? Will they benefit from my program? Can they afford it? How do I reach them?

So, now you have your demographic locked down, you have created the perfect message to appeal to them while highlighting the top level features of your program and you’re left with the other half of the puzzle – where is my target audience? As you well know, traditional forms of advertising are a dying breed and digital marketing is taking its place in full force. The trick is focusing your marketing dollars on the sites that attract your target demographic. And, marketing in this world can change from one day to the next as new apps develop and people migrate toward them. It’s important to stay on top of these migrations so you don’t keep campaigns going when nobody is seeing them.

Knowing exactly who to market to and where to find them help keep overall marketing costs low. These are the top sites that marketers use today for targeted approaches to digital marketing. Each individual site has its own set of rules about how you are allowed to advertise, but by choosing the site with the correct demographic, the rules are worth it. You’re going to get your product (your gym, your services) in front of the right people!

Facebook “A study conducted in 2015 indicated that 77% of Facebook users were highly educated females, with a majority of them over the age of 30. 58% of adults use Facebook.”

Instagram – “Instagram has overtaken Facebook and Twitter as the network with the largest population of younger userswith over 50% of people aged 18-29 using this medium.”²

LinkedIn – “According to LinkedIn, the fastest growing demographics in its network are students and recent college graduates, making up over 39 million users. 23% of adults use LinkedIn.”²

Pinterest– “Pinterest Users skew heavily toward educated females with disposable income. If your product is more of a leisure good, this is a good medium to conquer.”²

Snapchat – “Over 60% of Americans between the ages of 13 and 38 are on Snapchat.”

YouTube – “YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.”

Remember: fully define your demographic, craft a targeted message that will resonate with them and ensure that you don’t blanket the market with your message, rather utilize the mediums that are most likely to host the clients you want to reach. With these marketing strategy tips in mind, you’re already ahead of the curve.

At Profit Marketing Solutions, we strive to stay ahead of the curve in Digital Marketing Fitness Industry. Schedule your digital strategy call with us today and let us help drive your demographic through the doors.

Being one of the most attractive suburbs in Southern California, Simi Valley is exquisitely beautiful. The houses, the community, the landscapes, and almost everything about this town is charming.

If you are a resident here, you will know that it attracts a lot of people who wish for a getaway. What makes the place much more appealing are the crystal clear outdoor pools in every nook and corner of this place. The pools are well-maintained so that they stay as beautiful as they should.

However, maintaining the condition of a pool is not as easy as cleaning your kitchen sink. It takes a lot more effort, energy, and probably even much more knowledge to keep it clean.

If you have a big family and a hectic work schedule, we understand you won’t have enough time to take care of it. This is why we are here to ease things for you.

In this guide, we will provide you with a list of the top 6 tips to find the best Simi Pool Cleaners.

Without further ado, let’s get started!

Search

The first step to finding a reliable Pool Cleaning Simi Valley always has to be looking up info yourself as you are right now doing. Good job!

When you start looking by yourself, you at least have an idea about different companies and the services they provide. You get to know the materials they use, how good they are, and so on. Do this as much as you can possibly.

You also can move on to people and find out about their favorite service providers and the things they did to narrow down their search.

Recommendations

When you’re done gathering information by yourself, you can turn to people that you trust for suggestions and recommendations.

Why does it have to be people that you trust? Because these are the people who will give you genuine reviews. People like your friends, family and good neighbors will probably do the needful even before you can mention the need for finding a pool cleaning Simi Valley service.

If they tell you that a certain Simi pool serviceis great then you can rely on that team to take care of the pool.

Make sure that you ask from a number of people, though. Some might have had a good experience with one company while others may not. This is when you have to go by the “majority wins” rule.

If a r company is highly recommended by more than one person, it means that you can rely on it to get your pool cleaned.

Efficiency

Efficiency is another important feature to look for. We know that this can be included within getting recommendations or finding experts but we feel like it deserves an explanation of its own.

Just as you do what you love so well, you would also want a team that works on your pool to be very efficient.

This includes finishing work on time, making sure the pool functions well enough, and the like.

The construction part will show its results in the outcome. Therefore, efficiency will finally reflect once the cleaning is done.

Experts

As things should be done efficiently, we recommend you look for Pool Cleaning Simi experts in the field.

First off, experts are people who have long years of experienced and are highly recommended too. This makes them good at what they do and they probably have no room for mistakes.

Secondly, since you won’t be there to monitor their work all the time, the team has to take the initiative to get the work done in time by themselves. Professionals will do the work efficiently irrespective of your presence because…well…they’re pros and know better.

Services Provided

You have to look for pool cleaners who can provide a variety of services. This is how you ensure that the pools gets cleaned thoroughly.

Along with the services they offer, you also have to do a brief search of the kinds of tools used to clean pools. When that is done, you can check if they use similar tools. You are then assured that you will make the right decision on choosing the best Simi pool cleaners.

Affordable

We have now reached the most crucial part and whatever we have mentioned boils down to this. Money is the tie-breaker when it comes to finding products and services. We understand that and we’re here to help.

Of course, expensive services do not necessarily mean you get better quality. But you have to spend some time to weigh the prices and compare between them. Go for the option that works for you most.

Also, check if the amount of services they provide are reasonable considering the amount you’ve paid for. If so, then you’re in luck.

Final words

So, we have discussed all the tips and guides very thoroughly. And before you decide to hire a team of Simi Valley pool cleaners, we have summed up everything that we have mentioned below:

Whatever points we have named above are interrelated. We have broken them down to make things easy for you, as promised.

All you need to do is make sure that you follow the tips and take note of them because you will probably save a lot of time and effort to findSimi pool service.

It is also important for you to have some knowledge about pool cleaning SimiValley services before you try to find one.

Keep in mind that we, at Valley Pool Plaster, have professional pool cleaners who can help you with anything you might need.

So, if you’re ready to hire the best pool cleaning service in Simi Valley, do not hesitate get in touch with us!

A loft conversion can be a good idea to get some extra space without burning a hole in your pocket. Though it requires some planning, it can add value to your property. When compared to other renovation or extension works, a loft conversion can sometimes save money and time. Loft conversions are considered to be one of the best ways to transform the vacant space of your home. It not only maximizes your living space, but also makes it more comfortable for the home owners. It is surely a cost effective solution when compared to buying a new house.

Different types of loft conversion and extension techniques are available to match your requirements and existing construction of your property. A specialist would take around 6 to 8 weeks for the completion of loft conversion.

loft conversions

How Does Loft Conversion Help Your Property?

Add an Extra Space

Many homeowners think that buying a new property is the only answer to accommodate their lifestyle changes and expanding family needs. Loft conversions are a good option to create some extra space to your property without having to go through the hassle of moving house. As it often doesn’t require major structural modifications to your property, a loft conversion could definitely be considered less stressful than moving house.

Increase Your Property Value

Some property experts suggest loft conversions or extensions when trying to add value to a house. This is a type of home improvement is one that can often lead to a noteworthy increase in property value. Usually, an attic is space left unused, which can often occupy 20% to 30% of the house. When you convert this area into a well-designed and useful space, you increase the usability of the house and therefore often increasing the value of the property.

Quick and Easy Option

Considering loft conversion can be a wise decision to add some extra space for a bedroom or a playroom for your kids. Once you’ve made up your mind for loft conversion, you should look for a licensed and experienced professional. It is essential to hire someone who has extensive experience in the industry to make sure you carry out the best work possible. It is advisable to get multiple quotes from contractors and hire the best one. Look for a professional that makes use of high quality building materials, understands and adheres to the rules and regulations in your locality. Of course, always pay special attention to safety while looking for professionals for loft conversions and make sure that they have the correct accreditations and licenses.

I have a theory about submitting a website using third party companies. You know the ones, “Your Site Seen by Millions. Submit to 500,000 Free Sites Now!” I have paid for and used some of these “snake oil” offers and like many others waited, and waited, and waited, and I am still waiting to see the shower of backlinks pointing to the intended site. I am starting to doubt that they are ever going to show up. At this point I would be satisfied with a sprinkle instead of the shower I had originally anticipated.

So, what am I worried about? Sites under my care are fairing very well without the “snake oil”. Emerald Tree Service just renewed their contract for still another year following the example of many other happy website owners. Let’s face it, for less than a thousand dollars a month not only do they pay for and receive Featured Listings in a network of sites used by millions, But they also during the past year were included in my continued exploration of San Jose SEO (which is an invitation sent at random to a select few and continues to provide me with a steady stream of websites to experiment with at absolutely no cost to the beneficiary.) Emerald Tree Service comes up number two in the search on Google for “tree service Seattle” with the results page showing 968,000 web pages including those keywords.

Back to center. I never submitted Emerald Tree Service to any Search Engine not to mention any third party submit programs. So, here is my theory: It is better SEO to manually and strategically place the respective URL in High Ranking Directories like MapQuest, AOL, AnyWho, 411.com and let nature take its course. There are many examples to support this theory. Probably the most interesting is a company for which I San Jose SEO over a year ago. Namely Sea Tac Copy located in San Jose.

It started with a brand new URL which I helped Sea Tac Copy purchase from Godaddy. The keywords that were being targeted “Used Copier Seattle” were included in the new URL commonly referred to as “Sandbox URL” by Google and most of the SEO community. Sandbox is a name used to refer to URL’s less than 12 months old and is considered very, very difficult to obtain high rankings with Google during the initial 12 month period.

To make this long story short. After getting my coveted list of high ranking sites to point to Sea Tac Copy’s URL and mixing in a few other select Blog’s and of course personally Optimizing a couple of my Pillar pages on the Net, the URL went to #1 and #2 within a few weeks for the search term “Used Copier Seattle” and has been there for over a year. This was and is still directly ahead of “BuyerZone” which is still #3 and a page known to have over 50,000 backlinks and tons of content.

CONCLUSION: I believe that with the correct linking and strategically placed keyword phrase that a San Jose SEO Services web page maybe better off without submitting at all.

Coast To Coast To Tickets is one of the best American ticket counters. The tickets to various events which are not easily available can be bought at this XL Center Box Office. Tickets to concerts, Tickets to theaters and tickets to family shows are obtainable at the ticket counters of Coast To Coast To Tickets. The tickets to the best seats with the most advantageous view or tickets to the shows that are in high demand or even tickets to shows at the very last moment everything is arranged by this ticket dealing company.

Coast To Coast To Tickets

The main aim of the company is to provide you with the key to your dream show; shows which you crave to see but alas don’t have the time to actually queue up and buy tickets to. Coast To Coast To Tickets- a ticketing agency is the solution to your predicament. This company is like a boon from heaven that works around all the hurdles that you would have to cross personally in order to reserve a seat to your favorite event. The hassles of ticket buying is now a distant nightmare that you can easily forget. The ticket agents of the Coast To Coast To Tickets is at your service to pave a smooth path for you to your desired event. The research team of the company functions in a well-regulated manner and comes up with options of vacant seats and also schedules of the programs and all you have to do is communicate your choice to them and they’ll arrange for the reservation of a seat to your favorite program. Coast To Coast To Tickets is a member of the National Association of Ticket Brokers (NATB) and the Better Business Bureau.

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Coast To Coast To Tickets -Sports tickets

Tickets to National Football league (NFL) games, NBA basketball games ticket, NASCAR racing tickets, NCAA Football games tickets, Tickets to Tennis matches, Tickets to MLB baseball events, NHL hockey games tickets and tickets of golf games. You name it and the tickets to your favorite sporting events can be delivered to you through Coast To Coast To Tickets. If you find car racing fascinating then the tickets of NASCAR racing and tickets to Formula One racing events can be availed at the ticket counter of Coast To Coast To Tickets. If you are keen on watching the football, baseball or basketball games of colleges then this the company whose doors you should knock. Other sports events whose tickets may be obtained includes Soccer tickets, Motorsports Tickets, PGA Golf Tickets, Horse racing Tickets, Indy tickets, and WNBA Tickets.

Entertainment events tickets at Coast To Coast To Tickets

If you like watching the comic performances of comedians then a ticket to Comedy shows are the best way to amuse yourself. During weekends are you wondering what to do? And if you like theater then the best solution is for you to go and watch the theater that has opened in your city. If you are wondering where you will get tickets at the last moment; but your fears to bed for Coast To Coast To Tickets offers you tickets to the newly released theater shows in your city.

Classrooms in Australia could soon be entirely powered by renewable energy by off grid solar kits as a result of the innovative ‘Hivve’ modular classroom, now being trialed in two New South Wales schools.

The Australian Renewable Energy Agency (ARENA) provided Hivve Technology Pty Ltd with $368,115 in funding to pilot their modular classrooms in a school environment.

A regular classroom can consume on average 3,800 KWh per year, but when a HIVVE classroom is in use, there is an estimated net energy generation of 7,600 KWh per year.

Each Hivve classroom has the potential to generate enough electricity to power itself and two other classrooms in the school.

Two pilot classrooms are being trialed at St Christopher’s Catholic Primary School in Holsworthy in Sydney’s south-western suburbs and at Dapto High School in Dapto, the performance of these classrooms will be monitored and evaluated within a 12 month period.

There was enormous potential for Australia’s public schools to not only power it with renewables, said ARENA CEO Ivor Frischknecht, but to also reduce their reliance on the grid.

“This is a great way to get the next generation involved in renewables at an early age and educate them as to what the positive benefits will be as Australia continues its shift towards a renewable energy future,”

“The success of the Hivve project could lead to a nation-wide adoption of the modular classrooms, reducing reliance on the grid and even providing a significant amount of electricity back to the NEM.” Mr. Frischknecht said.

Hivve’s David Wrench said that the technology was conceived and designed to deliver sustainable solutions – both economic and environmental – to help meet the country’s growing school infrastructure needs.

“We are very pleased to be partnering with ARENA on this exciting project. We have carefully designed every element of the Hivve classroom to create the best possible learning environment for students”, Mr. Wrench said.

Take your Driving lessons Brisbane with one of our fully qualified driving instructors. Pass your driving test first time with our driving school. We offer a first class service at a very competitive price.

Driving Instructors Brisbane

All of our Driving Instructors in Brisbane have been professionally trained and have passed their qualification exams to teach people to drive. We only use fully qualified Driving Instructors at our Driving Schools in Brisbane.

All of the Driving Instructors Brisbane is very patient and very reliable. They are also very flexible and will be able to fit you in for your lessons, at a time that suits you.

Driving lessons Brisbane

Driving Schools BRISBANE

Our main aim is to help you through both passing your theory test and then your practical driving test. We aim to do this 1st Time and will do everything that we can to help you achieve this.

We also want you to enjoy taking your Driving Lessons with our Driving School Brisbane and feel realxed and comfortable, whilst learning to drive.

Driving Instructors in Brisbane

At our Driving School we can offer you a service that will beat all other Driving Schools Brisbane. We offer a wide range of Driving Courses to suit everyone’s needs.

We offer our services at a very competitive price, yet still an outstanding service.

So What Exactly is Sustainable Living?

Sustainable living, sustainable parenting, eco-friendly lifestyle, green living are very much the buzzwords of the moment. Politicians everywhere are discussing ‘plastic’ , recycling, climate-change, The Paris Climate Agreement etc and people are trying to work out how best to live in a more eco-friendly manner. Yet there doesn’t seem to be a definitive way to live sustainably. Should we all be drinking out of reusable coffee cups, dressing our babies in organic baby clothes, wrapping them in a bamboo swaddle and looking for ‘soil association’ or Fairtrade cotton labels on everything we put on our skin and wear on our bodies?

What is Sustainable Living?

How can we live sustainably then? There are so many ways to define sustainability but in a nutshell, it all boils down to us living in such a way that our basic needs for water, food and housing/shelter are met without causing any harm to the environment. So we live in a way that is mindful of future generations and do what we can to protect earth’s resources for the future.

It is important too that we use fewer of our planet’s natural resources and cause less pollution, in order to live sustainably.

organic kids clothes

Making Our Homes Eco-Friendly

It doesn’t matter what size house you live in as there’s always something you can do to make it more eco-friendly. For starters, think about your energy usage. Do you really need a tumble-dryer? It’s all very well buying bamboo baby clothes and other green baby bits and bobs but ideally let them dry naturally and don’t waste energy on them. Buying organic kids clothes is a good start in your efforts to live sustainably but don’t spoil the effect by sticking everything in a very wasteful tumble-dryer. (Lecture over!)

Do all the lights need to still be on in the living room when you and your ‘ethical baby’ are sitting eating your dinner in the kitchen? Essentially you need to consider how you can reduce the amount of energy you use to heat your house. If you can do that you will be reducing pollution. Putting good insulation in your home is the first step as if your house can stay at the right temperature then you’ll obviously use less heating.

In an ideal world too, you would try to get your energy from a company who offers green electricity, but one step at a time …

Remember to Recycle

Most of the things we use everyday can be recycled and once you know which ones can’t, it’s easy to stop buying them or at least cut down. Most of the things around us in our daily lives, use up earth’s resources so try as much as possible to look for natural and/or biodegradable products. If there are items in your wardrobe you no longer want, then pass them on or take them to a charity shop.

In brief … Put your food waste in a compost bin and try to buy products with as little packaging as possible. Don’t throw your old mobile in the bin, take it to be recycled. And remember to recycle paper, glass and plastic too. Last but not least, try to source sustainable food.

As parents and grandparents, we all want our planet to give today’s children a healthy tomorrow, so sustainable living is pretty much essential!

Life is a lot of work, and it is far from being perfect. Although, you have to battle it out on more than just one occasion, feeling good about yourself shouldn’t cost anything.

Life is after all, still so beautiful. And so is that bedazzling smile on your face that wins this world over.

Reading this, if you feel not so happy about how your pearls look, then this article is just the thing you have been waiting for.

If you are facing the problem of low self-esteem because of your crooked or misaligned teeth, you should consider visiting an ‘orthodontist’ without further delay.

An ‘orthodontist’ is a dental specialist who deals primarily with rectifying the positioning of your dental structure on your jaws. An orthodontist treats and prevents any forms of a ‘malocclusion,’ or a ‘bad bite.’

This practice is interchangeably known as ‘orthodontia,’ ‘orthodontics,’ or ‘dentofacial orthopedics.’

And if you live in Monroe, NY, then we have good news for you!

Here in this guide, we have brought for you the ways of selecting the best orthodontist in Monroe, New York.

Why and When to Visit an Orthodontist?

Although an orthodontist may be recommended to you by your regular dentist, you may visit one even without a recommendation. An orthodontist specializes in treating and preventing any form of dentofacial irregularity. Malocclusion can be a result of several factors. Do consider consulting an orthodontist, if you have dental problems such as:

Diastema or a gap between Teeth

Malalignment of Teeth

Open or Crossbites

Biting the Cheek Frequently While Chewing

Overbites or Underbites

Disproportionate Jaws and Teeth

Any Clicking or Popping Sound During Jaw Movement

Crowded or Blocked-Out Dental Structure

Such dental issues can lower self-esteem and is detrimental to both health and hygiene. A faulty dental structure is difficult to care for, causing problems like tooth decay and severe gum infections. Premature tooth loss becomes a common problem due to these factors.

Parents are usually advised to have their children undergo an orthodontic screening by the age of 7. This is because the gum and dental structure are the most adaptive to orthodontic treatments at this age.

But, the good news is, orthodontic treatments are suitable for all ages, as contrary to a common misconception. So, it is not too late, even for the adults to benefit from orthodontic procedures.

What do Orthodontists Do?

Orthodontists fix the dental structure and straighten any malalignment of teeth with braces, retainers, and aligners.

Braces are the most common solution to treat misaligned teeth. The orthodontist will put strong bands around your teeth, fixing them with dental ‘brackets’ or ‘trays.’ He will then connect them using metal wires. The entire structure, in combination, pulls up your teeth and sets them straight over a significant period of time.

Retainers are fixed to the teeth structure after the braces are taken off. Retainers help to hold the newly developed dental structure and makes sure that it doesn’t lose it’s forming, once the braces come off.

Aligners, too, are used to fix misaligned teeth, and they are less conspicuous to the eyes. But, the treatments with these methods will be different for different people, depending upon the prognosis.

The duration for the treatment, generally, takes about 2-3 years. During the period of treatment, your orthodontist will suggest the measures regarding dental care for you to follow. Check-ups are usually advised every 6-10 weeks following the procedures.

Selecting the Best Orthodontist in Monroe, NY:

Even though, your dentist may pick an orthodontist for you, make sure to check the proper credentials of any orthodontist you plan to consult with. We have listed specific guidelines to help you select only the best in Monroe, or even at other places for that matter.

Observe how your orthodontist manages his office. This speaks a lot about his work-ethics. There should be no hidden clause when it comes to financial agreements. Policies and discounts should be thoroughly discussed. Do not hesitate to clarify any query.

Seek recommendations from your family and friends first, to have a consensus about any orthodontist you plan on seeing.

Since you will be making frequent trips to your orthodontist once your treatment starts, consider the kind of distance you will have to cover to reach the clinic.

Every orthodontist is given specialized training in dentofacial orthopedics for an extra 2-3 years apart from the usual course in dental-school. Only those who have completed the entire course become members of the American Association of Orthodontists (AAO) and are legally allowed to practice. Do not forget to verify their license before going ahead with the treatments.

Make sure that he is registered under the state of New York and is board certified.

Since children are the most frequent visitors to an orthodontist, take note of the provisions that are available for them in the office. Observe how he deals with kids and his behavior towards them.

Avoid going to an orthodontist who keeps a messy and dirty office. Enquire about the disposition of the staff.

Discuss with your orthodontist his plan of action for you. Study the policies and arrangements before proceeding with your plan. Make sure you get a fair deal for your money.

Find out if you are being offered newer and advanced treatment procedures. More modern, innovative techniques can efficiently work towards procuring better results for you.

If you want, you can shortlist the most reputed among the selected orthodontists in your locality and make short trips for inspection before deciding on one.

No matter whom you select, know that it is not just your money, but a lot more than that, which you will be entrusting your orthodontist with.

Your personality is an object of envy and attraction. And, this should not require for you to compromise with your beautiful smile.

So, Why Settle for Less When You Can Have the Best?

If you’re looking for a reliable Orthodontist Stony Point, don’t hesitate to contact Dr. Patel in Orange County Orthodontics. He’s a highly qualified and super-professional orthodontist who will ensure you end up with that enviable set of pearls you’ve been longing for.

Hope you found this guide to be as important as that smile on your face is for us. So, don’t wait any longer. Call right now!