Resume Details

Summary of Experience

I'm a seasoned marketing and comms professional with 16 years of experience working at corporate communications HQ for multinational companies and at startups.I have experience in branding, project management, events management, communication strategy, team leading.I enjoy working on projects and set up strategies from scratch, as well as coaching a team.

Il pasto nudo (www.Ilpastonudo.it) is a foodie blog with more than 3000 unique visitors/day.- Project Manager for the publication of the frst cook book from the blog recipes, “Cucina consapevole”. Crowdfunding and communication campaign, social media, events and PR management, sales.

Head, Marketing Comms Strategy

Alstom

From September 2007 To June 2012

Alstom (www.alstom.com; EPA: ALO), a multinational world leader in transport infrastructure, power generation and transmission, is present in around 100 countries, with sales of €19.9 billion for the year 2011/12 and more than 92,000 employees. Alstom Power (now GE) is headquartered in Switzerland, near Zurich.

Head of Marketing Communications Strategy (Zurich) Oct. 2011 – June 2012Senior strategist advising Top Management. One direct report. Achievements:- Develop a comprehensive vision for integrated marketing communications blending the existing Corporate and Sector strategy - Drive the development and implementation of Thermal Marketing Communications strategy- Advise the Top Management and initiate the new sponsorship strategy for Alstom Thermal Power Sector- Realise the video with customers' interviews for the launch of the new internal quality strategy to Senior Management and globally - Develop a comprehensive plan to monitor and manage the participation of Alstom in external events - Set the benchmark for creativity, quality and effectiveness. Combine strategy with innovation- Provide leadership on global communications initiatives such as Brand&Visual; Identity, Marcom messaging, processes

Communication Manager (Zurich)Project leader of the Global Alstom Power re-branding Project. One direct report. Achievements:- Successfully coordinate the Visual Identity implementation in all main locations worldwide (200)- Realization of a Visual Identity Toolkit for Sites communicators, with global distribution. Two Design Awards won. - Team and Budget management (up to 2m€). Negotiating group frame agreements with suppliers.

Wind Business Communication, acting as Communications Director (Barcelona – Zurich)2009 – 2011 Part of the Management team driving the integration process of the acquired company Ecotècnia, a business with a volume of above 450M€. Two direct reports. Achievements:- Defning and implementing the comprehensive comms strategy for Wind: Integration, External and Internal Communication, Events - Advise the Top Management on all communications aspects- Site branding project leader

ABB (www.abb.com; NYSE: ABB, SIX Swiss Exchange: ABB) is a leader in power and automation technologies; the Group of companies operates in around 100 countries and employs about 145,000 people. ABB is headquartered in Zurich, Switzerland.

Project leader, Corporate Communication (Zurich) July 2006 – July 2007Reporting to the Head of Communication for Power Products and Power Systems, a combined US$11 billion business. Achievements:- Advise Top Management on strategic messaging and internal communication- Planning and implementation of the Communication strategy for EPCs, the second biggest customer’s group for ABB - Initiate the Division Newsletter (global); intranet revamping