When it comes to crafting engaging customer experiences, privacy and personalization can feel like two conflicting factors — but it doesn’t have to. In our SXSW panel, “Privacy & Personalization: Striking a Balance Between Relevance and Creepiness,” leaders from VentureBeat, Marketing Land, Turner, and Gigya discuss ways to create more relevant user experiences while fostering consumer privacy.

To learn more about hitting that sweet spot between personalization and privacy, check out the panel recording below.