My site is already tagged; do I have to start over?

No, Lytics out of the box will pull in a variety of available data such as data stored in the data layer of popular tag managers, Google UTM data and more. In addition, per account we can define additional JavaScript objects or cookie data to pull in if available.

Finally, we have integrations or instructions with most of the popular tag managers such as Google Tag Manager. Generally, if your site is tagged up we can work with you on a simple solution to prevent re-creating work. The team at support@lytics.io is here to help you figure out the best approach.