Google AdWords Agency Support Changes Now In Place

As many of you know, Google is making significant changes to their AdWords agency support model starting January 1st. In fact, many large AdWords advertisers have already been reassigned to their new agency representatives at Google.

A new WebmasterWorld thread is discussing the changes where some advertisers are fearful of the changes. However, I have yet to see anyone comment on the actual level of service of this new support arrangement until now.

szetela, who is a large AdWords advertiser said he loves the new support services. Let me quote him:

My company was told about this change several months ago, and we started transitioning to the vertical Google reps then.

I've found the vertical reps to be very knowledgeable and responsive - at least as much so as past agency teams.

Also, we still have a main Corporate rep when we have questions or needs that cut across verticals.

In short, I'm happy with the transition. Google's agency support is still miles better than Microsoft/Yahoo's.