Amazon.com buys Fabric.com

Amazon.com Inc. has bought a company that sells custom-measured fabrics online.

Fabric.com, which started in 1999, has a loyal customer base of sewing enthusiasts, according to Amazon. It’s based in Marietta, Ga., and will stay there.

Chris Nielsen, vice president of the Amazon.com Home & Garden store, said in today’s announcement, “Over the years, we’ve seen a growing interest in this segment from our customers. Our acquisition of Fabric.com will allow us to offer a greater variety of fabrics and accessories to crafting customers.”

As is typical with Amazon.com announcements, the terms of the agreement were not disclosed.

“Instead of beefing up its home and garden category with custom-ordered fabric cuts, Amazon can cash in on a loyal and established audience of sewing enthusiasts,” Munarriz writes. “Amazon can then enhance Fabric’s business by incorporating its checkout system and fulfillment prowess. No doubt, other advantages like the cross-selling opportunities and the economies of scale will come into play.”

He also mentions a couple of other Pacific Northwest companies.

“Yes, Amazon sells engagement rings, but it will never have the panache of Blue Nile,” he wrote.