The high-tech mirror, called S.E.L.F.I.E (Self-Enhancing Live Feed Image Engine), allows users to capture the exact some image reflected on the mirror. The photo will be automatically posted on Twitter. The image carries a watermark, which brands can pay to feature on.

DJ Saul, CMO of iStrategyLabs, told Marketing the mirror is harmless and fun experience with a simple trigger point – smile.

“We had been playing around with facial recognition technology, and had also been keeping an eye on what Twitter was doing with their “Twitter Mirror” for celebrity engagement at big events.”