Opel: Movano File Mover - Best of 2011 IX #10

A van to deliver your (digital) files.

Published on Oct 18, 2011

Editor's Pick

To raise awareness of the Opel Movano, McCann Lowe, Belgium came up with a digital campaign to demonstrate that the Movano is a utility vehicle designed for moving goods around. It created a banner ad that doubles as a file transfer service: users simply type in their name, upload up to 2 GigaBytes of file in the rear of the van and send it to someone accross the web. The recipient gets an email to download the file and also learn more about the Opel Movano. So far, the virtual van has completed more than 5,000 'deliveries' in its first month.