& Other Stories Opens in Soho

H&M's sister store '& Other Stories' opens in Soho, and we've chosen some pieces to add to your wishlist.

Oct 16, 2014

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If you're fan of British high-street stores (and who isn't), then you're bound to get excited about the latest offering to land in the U.S. '& Other Stories,' sister-brand to H&M, will open its first brick and mortar store in New York this Friday, October 17th and simultaneously launch online-shipping to the U.S, making the on-trend, affordably priced clothes, accessories, and beauty products available to all.

Known for their great fabrications and of-the-moment pieces—think sculptural trench coats, printed dresses, cutout boots, and great coats—the store is also a huge fan of collaborations with the coolest It-girls around. Musician Lykke Li and Russian designer Vika Gazinskaya both collaborated on collections, Parisian blogger Jeanne Damas starred in a short film, and stylist Ada Kokosar—a regular on street style blogs—has contributed her styling skills. Advanced Style regular Iris Apfen is also a part of the fun, and is featured as part of the brand's new 'style stories,' a feature launching on & Other Stories' website that shows the style icon wearing pieces of the new fall/winter collection.

We can't wait for the new store to open (and to stock up on our favorite pieces), and in honor of the opening have chosen five items to add to your wish list (see below). Happy shopping!

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