Tips To Improve PPC Targeting

All marketers want to improve click-through rates (CTRs) and conversions. Melissa Mackey serves up general suggestions on how to do so -- like not bidding on high-volume key phrases only marginally related to the product or service, and more tightly targeting your audience by adding additional words. For example, rather than just "Nike shoe," add the word "running," so the phrase becomes "Nike running shoe."