The Story

Let's Start a Movement of Kindness

Think about a time when someone did something kind for you. A smile from a stranger, an unexpected compliment, someone buying you coffee or lunch. A simple act of kindness is enough to change someone’s day around for the better. Or even life.

My grandfather navigated his life with ultimate kindness. By actions, not words, he helped teach many others and myself what true kindness means. My beloved grandfather recently passed away,and I regret not sharing with him some ways in which he influenced me. At his memorial someone noted a fierce argument in Grandpa’s life in which he responded to an offensive statement by saying softly, “it sounds like we have a difference of opinion.” Within a few months of my grandfather passing my wife and I had our first child, which was the happiest moment of my life. I would like to help my son grow up with the spirit of kindness I learned from my grandfather.

Life is so good. Life is so short. It’s easy to get caught up in routine and just sort of drift through. I want to remember (and help other people remember) the amazing feeling you get when you step out of your comfort zone and do something good for someone else. It’s a simple concept, and so powerful, but practiced much less frequently than it should be.

As I think back through my own life and about the random acts of kindness people have done for me, I realize those memories are life altering. How is something that is so simple to do (a smile, a compliment, buying someone lunch, going out of your way to do something helpful or unexpected) so powerful? And why are those simple acts so underutilized and acted upon in day-to-day life on a whole throughout humanity?

As we all know, the news from mainstream media is mostly bad news. What if each of us did a little bit to help shift this paradigm from negativity to positivity through small and unexpected acts of kindness?

A wise man once said, 'Unexpected kindness is the most powerful, least costly, and most underrated agent of human change.’ Over the last few years I’ve been formulating ideas to bring kindness into the mainstream. With death comes life, when one door closes another opens. An idea is worth nothing without execution, so after my grandfather passed, and my son was born, I decided to launch Kindness & Co with the goal of starting a global movement of kindness

To begin to create a Movement of Kindness and to help people jumpstart their own ripple effects of kindness, Kindness & Co has created beautiful hand designed Random Act of Kindness Kits. These Kits make it easy to get started practicing kindness and includes great ideas of things to do for others that will make life a little sweeter.

Together, let’s start a Movement of Kindness

- Jesse Weinberg

Founder of Kindness & Co

'Remember there's no such thing as a small act of kindness. Every act creates a ripple with no logical end.' - Scott Adams