The global study relies on data collected by more than 1 million consumer interviews, and has pegged Lexus’ brand value at $3.648 billion, only 4% behind Audi. When you consider that Lexus is still trying to establish itself in both European & Chinese markets, the results are certainly a positive signal with plenty of room for growth.

Comments

I just don't see why anyone would choose a Mercedes, BMW or Audi over a Lexus?.. LS460 best flagship luxury (without a doubt about it, and once you see a LS460 it makes the S-class and the 2011 7 series and A8 look a class under), RX350 best crossover SUV. ES, IS & GS are each good in their own respect, ES is a luxury (sort of like a mini LS) IS is sporty luxury and GS is more of a luxury with a touch of sportiness..
ISF is better then C63 and Audi RS4 and is neck and neck with the M3
LX, GX are lyxury land cruisers (Just go to the GCC countries to see why they're so popular there)..
And LFA is a hypo car!

http://en.wikipedia.org/wiki/Lexus_LS"By 2007, the Lexus LS ranked second globally in flagship sales, next to the Mercedes-Benz S-Class' 85,500 units, with 71,760 Lexus LS sedans sold worldwide,[147] and over half the total coming from outside the U.S. market.[148] In 2008, U.S. sales fell 42% amidst the late-2000s recession, mirroring the overall decline of the luxury car market.[149]"