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Thursday, May 7, 2009

2009 Vox P1800 Concept car

Swedish-born designer named Mattias Vocks, is working on a new creation; a modern day P1800 coupe.I proposed Mattias a possible presentation during my Viking Classic Auto Show 2010 next to the P958-X1 and with Irv & Pelle but he said the project would not be finished at that time (we were lucky enough to be able to display his 2008 Volvo hot rod Jakob still!).

Take a tour

One of my favorite quote from French literary theorist and philosopher Roland Barthes:

I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them.[ Roland Barthes - Mythologies 1957]A collection of essays examining the tendency of contemporary socialvalue systems to create modern myths.

«What the public wants is the image of passion, not passion itself.» [Roland Barthes]