DFS Celebrates Lunar New Year 2018 'Year of the Dog'

JANUARY 30, 2018 - DFS Group, the world’s leading luxury travel retailer, will celebrate Lunar New Year 2018 ‘The Year of the Dog’ with a series of fabulous promotions, exclusive offers and fun interactive activities at selected T Galleria and DFS stores worldwide throughout February 2018.

DFS Group’s 2018 Happy Lunar New Year campaign celebrates all that’s important about this very special time of year, also offering customers a range of exclusive offers from its Give Joy Together gift guide.

DFS President Merchandising and Consumer Marketing Sibylle Scherer said Lunar New Year is one of the world’s most celebrated festivals and is a time for family, friends, giving, happiness and good fortune.

“Our Give Joy Together gift guide, in conjunction with DFS’ 2018 Happy Lunar New Year campaign, is sure to delight anyone who visits our stores this festive season. As we welcome the Year of the Dog, we proudly thank our loyal customers and look forward to welcoming new shoppers who seek a warm, friendly and luxurious shopping experience that only DFS can offer.

“Our gift guide showcases all that is fun about giving and sharing, offering our customers the chance to show their appreciation to their loved ones, or treat themselves to something special this Lunar New Year,” said Sibylle.

In celebration of Lunar New Year 2018, DFS will host a range of exciting in-store activities, including ‘DFS Game’, a Pokémon Go-inspired game featuring the DFS Lunar New Year dog character Lolo, who will lead customers to ‘catch’ incentives, experiences or blessings in-store. The game will be available at T Galleria by DFS, Hong Kong, Canton Road, T Galleria Beauty by DFS, Hong Kong, Causeway Bay, T Galleria by DFS, Angkor, T Galleria by DFS, Hawaii and T Galleria by DFS, Sydney in February.

Other in-store activities include ‘Catch Your Luck’, a Fortune Tree and Wishing Tree with lucky prize envelopes, and a personalized charm giveaway set offer when customers take advantage of DFS Give Joy Together promotions.

DFS 2018 Lunar New Year exclusives also feature products from Tiffany & Co., Burberry and Coach, as well as the new Marc Tetro Westie and Boston Terrier cosmetic and tote bag range, a perfect gift to symbolize the Year of the Dog, and exclusively available for Hong Kong shoppers. Marc Tetro celebrates color, style and fun and demonstrates DFS’ commitment to stocking unique, world-class fashion, jewelry and cosmetics from design houses across the world.