Joel is the mobile product manager on the marketing team at Paytronix. At Paytronix, Joel enjoys helping clients make the most of their mobile strategy. He is a proud graduate of the School of Management at Boston University, and loves to see the intersection of marketing and technology in action. Bonus Fact: Joel can whistle and hum at the same time!

On August 24th & 25th Boston was the nexus of leading insights on guest engagement as Paytronix hosted its second annual Paytronix User Experience (PXUX). Marketing, Finance, and IT professionals converged in downtown Boston to learn how they could Amp Up their messaging, loyalty, and CRM programs. Checkout the main takeaways that some of this year’s attendees shared:

I hate to lead with a cliché, but if you haven’t heard about Pokémon Go then you must be living under a rock! In the past week the Pokémon Go app has soared past Tindr and Twitter to become the #1 app on the market. If you didn’t already know, according to CNBC “Pokémon Go uses augmented reality technology to allow users to catch virtual Pokémon characters in the gamers’ real-life surroundings using their smartphone screens, as well as battle other Pokémon characters”. Take a look at the 5 real life mobile marketing lessons that we can learn from this virtual game:

Give Guests Something to Share

Pokémon Go has limited functionality: you can catch Pokémon, gather items, and battle your Pokémon. In addition to this core functionality, a bonus feature is the ability to take pictures of your Pokémon in the augmented reality environment (example at right). You might have seen these pictures splashed across social media, as users are excitedly sharing their new virtual friends. Similarly, marketers should place features such as refer-a-friend within their apps to empower customers to become brand advocates. […]

The Paytronix User Experience (PXUX) is more than just a conference. It is an opportunity to chat with peers, learn about the future of guest engagement, and expand your perception of what is achievable using the Paytronix platform. Over the course of two days, you won’t just hear about the future of 1-to-1 marketing, you will also learn about practical steps that you can take to increase the value of your customers.

Don’t take our word for it, hear what some of last year’s attendees got out of PXUX 2015:

If you use the Paytronix platform, are looking to re-invigorate your marketing strategy, or are looking for help to make sense of your customer data, put the 2016 Paytronix User Experience (PXUX) on your calendar. From August 24th – 25th Paytronix’s home city of Boston will be the epicenter of insight, discussion, and networking about loyalty programs, mobile marketing, messaging, and more!

Not sure if PXUX is right for you? Check out and share our top seven reasons to attend PXUX:

1) Tailor your experience with relevant breakout sessions

We’ll have subject-matter experts on hand from our customer service, product, and engineering team to host deep-dive conversations on a number of topics. Think of this as “everything you wanted to know but were afraid to ask.” This is your chance to […]

Whether you’re a Paytronix customer, a restaurateur, a tech guru, a savvy loyalty marketer, or somebody who stumbled upon us by the whims of Google, we promise that you’ll find informative and beneficial content here.

We’ll be using this space to initiate conversation about the things that we love: reward programs, guest engagement, big data, and the restaurant industry.

Reading this blog will keep you informed about all new theories related to acquiring and retaining guests so that you can improve their LTV.