Liverpool have cancelled a question and answer session with their chief executive, Ian Ayre, as the row over ticket prices continues. Ayre was scheduled to answer queries sent in by fans via Twitter about the controversial 2016-17 pricing structure on the club’s television station at 6pm on Monday.

With season tickets in the Main Stand increasing from £869 to £1,029 – despite the Premier League attracting an £8.3bn windfall of television money from next season – the club’s owners, Fenway Sports Group, held talks with senior management on Sunday, raising the possibility of a review into the tickets hike.

The club have argued the new structure – which includes 45% of match tickets decreasing in price, 64% of season tickets reduced or stay the same in cost, better availability for local fans and around 1,500 £9 tickets for category C games – offers greater accessibility and affordability.

Fans have warned Liverpool to expect more protests unless the club changes its position on ticket pricing. “For us, it is unequivocal: this is the start,” said Jay McKenna, the chair of Spirit of Shankly, the supporters’ union that helped to organise Saturday’s protest. “We don’t have a firm idea of what we will do yet as this has all happened very quickly, so we will take the next two days to take stock and talk to the supporters about what we do next.

“But we will be taking action because we need to. We really need Liverpool Football Club, the owners, and the executives to think to themselves: ‘Is this the right approach?’”