When Dr Frankenstein set out to create a monster, he never imagined it would go rogue. In the business world, many companies feel the same way about their brand assets.

What is ‘Frankenstein Marketing’?

Have you ever seen an ad that someone who has no idea about your brand standards created?

An example we saw recently was for a quick serve burger restaurant that was promoting a deal for a burger, fries and drink combo for a great price. However, the burger image was out of scale for the fries, the fries photo was taken at a different angle than everything else on the page (giving a bit of a sense of vertigo to the viewer) and the drinks were a mixture of bottles and cans, of varying size in relation to each other, some with nice icy condensation on and others without, and with a variety of expiry dates for the logos. And who knows what the licensing rights were on it all!

It was, almost certainly, what happens when someone with no brand knowledge creates by Googling the images that they want to use. Also known as ‘Frankenstein Marketing’!

Soothe the savage beast that is Frankenstein Marketing content by using a platform with built-in controls for your brand.

With the right global brand deployment platform in place, your brand can roll out tighter campaigns. Importantly, you can also implement sign-off processes to detect sensitive legal issues such as copyright infringement, lease times and even fraud – all of which can be extremely costly to your business.