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Campaign Viral Chart: Kobe and Messi go head to head

Kobe Bryant and Lionel Messi put their talents to the test when they vie for a fan's attention in a campaign for Turkish Airlines, which leads this week's run down of the most-shared ads.

Kobe Bryant: stars in Turkish Airlines' most-shared ad

The ad by Alametifafrika for Turkish Airlines has been shared more than 920,000 times this week and viewed 43.7 million times, since it hit the web at the start of the month.

An ad for Spanish-speaking internet radio station Radio Globo is in second place with 85,293 shares this week. The ad, created by Medita, has been viewed more than 44 million times on YouTube.

Brave Robotics entered the chart for the first time with a demonstration of their half-scale transformer robot. The video by agency Cafe features a remote-controlled car split into pieces and reform as a humanoid robot. It has been shared more than 10,000 times this week.

Elsewhere in the chart, video ads for Justin Bieber's Girlfriend fragrance, the White House and Rhett & Link remain in the chart for another week.