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Introduction

The main branch of Shinsegae Department Store currently stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. Meanwhile, Trinity Garden and the art gallery at the department store provide a cultural space that promotes a new lifestyle combining shopping and arts. In addition, its location in central Seoul offers plentiful sightseeing opportunities with easy access to such tourist attractions as Namsan Mountain and Namdaemun Market.