Park Shin Hye's new lip tint in Doctor Crush is selling out fast

by Nancy Z on Mon, Jul 18, 2016

00

Product placement in Korean dramas frequently boosts sales, but none quite as powerfully as when Park Shin Hye wears merchandise on Doctor Crush. You heard how her white and blue bag sold out quickly, and now it's the lip tint that she's been wearing that has become a runaway hit.

Park Shin Hye has been the model for cosmetic brand Mamonde since 2014. When the lipstick she wore in Pinocchio got a huge boost in sales, the phenomenon became known as the "Park Shin Hye effect." This time, it's a new Mamond lip tint that's getting the attention.

Mamonde's new Highlight Lip Tint is formulated with flower oils and comes in 10 pretty shades, including Park Shin Hye's favorite daily wear #6 Pin Spot, with which she recently posted a selfie to her Instagram.

Check out the full palette:

If you dab some BB cream before applying the lip tint, you can create a gradient effect as seen here: