MollyGreen.com | Fall on the Homestead | Fall 2016 86SEO, content marketing, websites, social media, and your business … how do they connect? If you are a businessowner, you need to know that all of thesethings are important (and yes, even cru-cial) to your business. After all, the moretraction your business receives online,the broader the market you have to earnmore business, make more sales, andtherefore earn more money. The bottomline for your business is that you need

SEO. You need a website. You need social
media. Let’s start at the beginning.

SEO

SEO simply stands for “Search EngineOptimization.” It is a term that describeshow to increase traffic to your websiteor a specific landing page. Great SEOorganically increases your site’s visibili-ty. The more visibility your site has, themore people come to recognize yourproducts. The more your products arerecognized, the higher the probabilitythat you will sell more products. Think ofit like this, if people don’t know you ex-ist, how can they buy your products? Youwant and need your site to be as visible aspossible to as many people as possible.After all, the world is at your fingertips.You don’t need to limit your products toGetting Started