More than any other transportation industry,
theres something very special about the Airline,
Aviation, Aircraft and Airline industry. Weve
always been fascinated with air travel. Maybe it is
because it appeals to so many different people. Whether
youre a casual vacationer, a frequent
business-class flyer, or you're in the air cargo
business, there is something special that is unique to
all- speed and flight. This article will focus on the way
that a logo design plays a key role in the
identification, experience, safety, and general well
being of its passengers or users in the Airline,
Aviation, Aircraft and Airplane industry.

IntroductionGenerally an Airline can be global,
intercontinental, domestic, chartered or cargo. Airline,
Aviation, Aircraft and Airplane Logo Designs for each of
these segments are different, and can cross-convey
certain industries. In designing a successful logo in
this industry, it is crucial to keep in mind very
important key points. Often, the consistency and proper
use of the logo design will determine its success. Larger
airlines, as well as large aviation industry leaders,
often have internal branding departments and/or external
branding experts that guide and analyze the proper use of
their brands. However, the almost infinite number of
small businesses in the aviation industry, whether it be
engineering firms, airplane parts, private charter
management, leased aircraft management companies, etc.,
also need to keep the same branding principles as their
larger rivals or partners do - in order to maximize their
brands.

Points
of Interest: Geography & Passenger Profiles
Who uses your airline and where can directly influence
the logo design. Take, for example, a small charter
airline service, that operates mostly in the Caribbean,
and caters to vacation travel. The Geographic point of
interest, in this case, the Caribbean, may be an element
to consider as an identifier for the brand. And, the
passenger profile is mainly vacation travel. An airline,
aviation, aircraft or airplane logo design for this area
may be represented by a positive aspect of the
territorial region, like for example, but not
specifically, a geographic area, natural attraction,
local traditions, or an element of nature inspired
through its domestic or an inspired area. In the same
context, a small air-charter service, for example, an
airline flying from Los Angeles to Lagos, with the
passenger profile being predominately ex-patriots of
Nigeria, may want to focus their airline, aviation,
aircraft or airplane logo design on an aspect of Nigeria,
to enhance the brand awareness of their passenger
profile. If the demographics of the passengers and/or
customers are for private corporate jet management
clients, then the usual design strategy is to promote a
luxurious all points, non-time restraining element in the
logo design. Regardless of the type of passenger profile,
it is important to visualize it correctly within the
airline, aviation, aircraft and airplane logo design.

Branding
the Travel ExperiencePerhaps its the sheer power of the
airplane engines, or the calculated precision pilots have
to fly these giant monsters. Airline, aviation, aircraft
and airplane logo design is further enhanced by the
experiences of its passengers, users, employees, staff
and crew. It takes so many parts to deliver a positive
brand experience, and in the airline industry, showing a
positively reinforced element in the logo design can
positively empower and propel the brand. Uniformly, the
entire team carries the same brand, and that experience
is enhanced by the usage and completion, therefore
promoting an experience. Many of the experiences of brand
promotion through the proper usage of an airline,
aviation, aircraft and airplane logo design are unseen,
but felt. That is when you know you have a good brand.
From the moment someone books a flight on your website,
to when they check in for their flight, wait in the
lounge, embark and fly, the airline, aviation, aircraft
and airplane logo design should demonstrate an
experience. Crossing these fundamentals with other
elements, such as interior design, lighting, printing,
communications, public relations and advertising, it is
important to uniquely promote the value of an experience.

Positioning
& PlacementAirlines are a moving object, and usually
the first thing to come to our minds when thinking of the
positioning of the airline, aviation, aircraft and
airplane logo design are the following: tail wing, side
of the airplane body, lounges and airport signage.
However, there are so many other places airlines promote
their logo design. Employee Uniforms, Airport Interior
Directional Signage, Loyalty Programs, Television and
Print Advertising Campaigns, Web Sites, Maintenance
Vehicles, Food Packaging, Employee Equipment, Public
Relations, and Company Communications (Company
communications tools, like intranet or newsletters, are
usually for internal corporate identity usage, but still
used as a positive brand reinforcer.). It is crucial, for
the identification of its passengers, users, or
customers, that an airline, aviation, aircraft or
airplane logo design be placed correctly on the given
applications. As mentioned previously, the consistent
application will visually reinforce the brand experience
through proper usage and placement of the airline,
aviation, aircraft and airplane logo design. In the case
where a tagline or slogan is involved, it is important to
decide how the slogan will be tied to the corporate
message. In most cases, we do not recommend to use both
the brand and the slogan on primary applications, such as
airplane signage or interior lounges.

Branding
an Airline Culture through Proper use of ColorsOne visual identifier of an airline,
aviation, aircraft or airplane logo design is its color.
Many airlines, aviation companies or other involved in
the industry visually reinforce their brand with their
logos color. This is done for many reasons. One of
course, is easy recognition on their terminals and
airport areas. However, one of the most important reasons
for the use of color is the expansion of a corporate
culture. For example, Jet Blue does this very well.
Despite some recent hurdles in 2007, Blue is a color that
emphasizes confidence, a character trait that is
important to the airline industry, especially in these
times. Blue also demonstrates vastness, opportunity, a
sense of modernism and openness and honesty. Jet Blue is
more than an airline, it categorizes its company name,
usage of colors, and visual experience through its well
designed and well implemented corporate culture.

ConclusionSmaller firms wishing to implement a
branding strategy through a properly designed aviation,
airline, aircraft or airplane logo design should keep
several factors in mind. The research process, even for
new companies is important in determining the direction
and phases involved to maximize the final output of a
successful logo. And, perhaps, unlike almost any other
industry, loyalty factors, competition, and repetitive
brand positioning, all play a direct role on the success
through the proper usage of the logo in all aspects of an
airline, aviation, private business jet charter and/or
aircraft management company.

Singapore Airlines
spends about $700 million on food every year and $16
million on wine alone. First class passengers consume
20,000 bottles of alcohol every month and Singapore
Airlines is the second largest buyer of Dom Perignon
champagne in the world.

British Airways
passengers consume in 1 year; 40.5 tonnes of Chicken, 6
tonnes of Caviar, 22 tonnes of Smoked Salmon, 557,507
Boxes of Chocolates, and 90,000 cases of Champagne.The abbreviation
ORD for Chicago's O'Hare airport comes from the old name
"Orchard Field."

KLM is the worlds'
oldest airline established in 1919. Featured on an
American Airlines packet of peanuts:
"Instructions: Open packet, eat nuts."

Newark Airport
(EWR) has a history that includes the inauguration of the
Newark Airport Administration Building by Amelia Earhart.