Angelo State University Official Colors and Fonts

Typography

Charter

The highly readable Charter font represents our primary voice. A derivative of a traditional Roman face, Charter’s design also reinforces the same classical associations we recognize in our campus architecture, forms that evoke a sense of history, integrity and trust. It is a highly versatile typeface that is appropriate for a variety of applications from formal to casual. The larger size of the lower-case characters adds to its readability and makes it a very welcoming face.

Helvetica Neue

Helvetica Neue’s exceptional flexibility and readability at smaller sizes makes it an ideal complement to Charter, and best supports the expressive qualities of our identity. It is available in a wide range of styles and weights and is one of the most versatile and widely used typefaces in the world, with numerous languages and character sets. It is the definitive sans serif font, with a classic neutrality that allows it to be used for all types of communication.

Colors

The primary, official school colors for Angelo State University are blue and gold. The supporting palette is designed to complement our primary colors and allow them to stand out, while providing flexibility in design layouts.

Important: The supporting colors should only be used as accents.

When using the official primary and supporting colors, you must use the approved PANTONE® colors listed on this page. The colors on this page are not intended to match the PANTONE® color standards. For the PANTONE® color standards, refer to the current editions of the PANTONE® color publications. Refer any questions regarding PANTONE® colors to the Office of Communications and Marketing (C&M).

Many different colors can be used in association with Angelo State University logos. However, colors and logos must follow the same guidelines presented above regarding logos with multiple colors. The logo must also be approved by the Angelo State University C&M.