You know it is time to start delivering advisory services. You’ve gotten the message year after year from every direction. But what does advisory really mean? How do you start? In this session, you will learn how to avoid offering “Random Acts of Consulting” using a proven protocol. You’ll hear stories of life changing (for both the client and the consultant) opportunities to help businesses succeed and get free tools you can put to work immediately.

Geni divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley and writing, speaking, and tweeting about what some might consider nerdy subjects. A certified Mentor Plus Level 5 Consultant, she is also co-founder of Solve Services, which provides remote bookkeeping services to companies in the wine industry. As a former partner in a CPA firm, two-time software company executive, and former CMO of a tech startup, she has a passion for applying technology to solving business problems. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. She was a member of the TEDxNapaValley organizing committee and was the first speaker at their inaugural TEDx event in 2011.

Geni is the author of “How to Make a Boring Subject Interesting: 52 ways even a nerd can be heard” which is available on Amazon.com.

Edi is a highly sought after speaker and regular contributor to accounting publications. She’s been recognized as one of the most Powerful Women in Accounting and a Thought Leader by CPA Advisor Magazine. She has received advanced training in Behavioral Assessments, Emotional Intelligence, Graphic Facilitation and Group Facilitation methods. She authored and delivered training programs and keynote address for the AICPA, Intuit, Wolters Kluwer, and many Accounting Associations.

A recognized leader in the area of Business Performance Measurement and Management, Edi shares her methodologies in her book Firm Forward: A Journey From Compliance to Reliance which has helped firms of all sizes generate more than $200 million in additional consulting revenues. In May of 2018 , she launched an online version of her Level 5 Certified Advisor training which makes more than 25 years of accumulated training insights available to practitioners on demand.

Whether she’s delivering a key-note address, training professionals, or working one-on-one with firm leaders, Edi’s generous and heartfelt approach for driving change is both inspiring and motivating. She provides practical, down-to-earth solutions for developing and delivering high value advisory services that provide for instant gratification and a sterling return on investment. Many will say her training was the most expensive they ever attended and the best money they ever spent.

In her TEDx Talk , Edi shared her journey to put all of her talents to work in service of the accounting profession.

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Presentation Slides

Frequently Asked Questions

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About Our Presenter

For over 20 years Mentor Plus has focused on elevating the advisory skills of accounting professionals and small business advisors. They teach business fundamentals pure and simple. They teach accountants how to apply their accounting skills to measure and manage all areas of business performance. They also focus on developing their people skills so their clients can communicate and interact more effectively with clients and others on their team.