App Design, Identity, UX / UI Design, Video

Services

Creative ideation based on market and trend analysis provided by Beiersdorf, with 4 key elements: personalized service, emotional connection, experience through new technology, ability to share via key social channels.

Objectives

To research, evaluate and propose new and innovative experiential marketing strategies for Beiersdorf brands – NIVEA and Eucerin with a focus on Female Consumer Engagement.

Solutions

An array of strategic, consumer-engagement concepts were delveloped. These ranged from the “SmartDerm” App to “Nivea Drone Zone” experiential sampling on the beach, to an engaging emotionally driven 30-second TV spot.

“SMARTDERM” AN EVERYDAY APP FOR EVERYDAY USE

Smartphones are one of the most personal items we carry with us everywhere. Our design thinking process considers smartphones as a gateway, a conduit to one’s emotions.