"practice"

Interactive design is not just a passive experience, but must be one that draws in and engages your audience - repurposing complex information and ideas into intuitive layouts and mechanisms that excites audiences. Incorporating best practices and techniques in immersive graphic design, motion design, navigation, and user experience, this master class focuses on helping you build magnetic experiences audiences tell their friends about, and go viral.

Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.

Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.

David Schmidt, Sr. Product Marketing Manager at Adobe, and James Lockman, Principal Solutions Consultant at Adobe, share how Adobe is using Digital Publishing Suite to empower its own sales force with mobile access to sales collateral and immersive presentation capabilities. Learn about new features that will allow you to further accelerate the sales process.

David Schmidt, Sr. Product Marketing Manager at Adobe, and James Lockman, Principal Solutions Consultant at Adobe, share how Adobe is using Digital Publishing Suite to empower its own sales force with mobile access to sales collateral and immersive presentation capabilities. Learn about new features that will allow you to further accelerate the sales process.

"Stories, streams and pocket-size screens. This is where marketers meet today's consumer," according to Allison Johnson, former marketing communications head at Apple and founder of West, a San Francisco-based marketing. Hear more from Allison on where the role of marketing is headed.

"Stories, streams and pocket-size screens. This is where marketers meet today's consumer," according to Allison Johnson, former marketing communications head at Apple and founder of West, a San Francisco-based marketing. Hear more from Allison on where the role of marketing is headed.

Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.

Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.

Chris Hughes has influenced some of the most innovative disruptions in the last decade – including co-founding Facebook, leading the first Obama campaign’s social media strategy, and now re-examining the role of journalism with The New Republic. Discover more about disruptive innovation in media and communication from Hughes.

Chris Hughes has influenced some of the most innovative disruptions in the last decade – including co-founding Facebook, leading the first Obama campaign’s social media strategy, and now re-examining the role of journalism with The New Republic. Discover more about disruptive innovation in media and communication from Hughes.

Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.

Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.

Apps are accelerating the sales process, and encouraging customer engagement in the process. Tiffany Gregath, Director of Graphic Design & Media shares how Pacific Life is using its internally distributed apps to accelerate the sales process, mobilize its sales teams, and bring products and services to life on mobile.

Dr David Cox, shows how Headspace is creatively harnessing technology to bring the practice of mindfulness to a 21st Century audience. Find out how 10 minutes of practice a day can improve your health, your relationships and your performance.

Today, mobile means more than just SMS. Discover how Adobe Campaign makes the most of your mobile strategy by orchestrating timely and highly relevant cross-channel campaigns. Outwit your competition with key best practices to greater mobile engagement.

Consumers have high expectations today. They have choices, and they know it. What does it take to be always on? This session provides digital marketers insights and best practices based on the practical experiences of Adobe optimisation experts.

For digital marketers, analysts and business executives sponsoring programs. Analytics is the foundation of digital marketing. in this session you will: define goals for achievement, to improve your foundation and achieve your analytics goals.

For all analysts and marketers. Ben Gaines, an experienced product management team member shows some of the powerful new capabilities from Adobe Analytics 75 new features. Learn industry-leading best practices even if previously used features.

Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.

Discover best practices to measure ROI of your mobile or tablet app
Learn measurement strategies to quantify app impact—both for customer-facing and internal apps
Hear about case studies and how successful companies have determined ROI for mobile apps
Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost

Learn how to increase digital magazine readership through awareness generation and improved reader experience. Publishers should adopt a lifecycle approach to reader engagement for digital content. This video introduces ideas on these topics. Presented by David Schmidt

This video highlights ways for publishers to collect reader information to maintain relationships with their readers and ways to target messages to readers. Marketing strategies are introduced which combine DPS features to increase readership. Presented by David Schmidt

Design has to meet the challenges of our digitized communication to serve interdisciplinary approaches, opportunities and needs. At the same time design tools we use today have to support new trends like co-creation, sharing and rapid prototyping, to allow the necessary interactions in a purely iterative design process.
In this presentation, Tanja will introduce their new understanding of Design Education at the mhmk, with practice based examples and case-studies on Master and Bachelor Level.

In September and October 2013 leaders in the field of digital magazines, newspapers and corporate publications came together during several DPS Summit (EMEA) events in Hamburg, Stockholm, Paris and London to share successes, best practices, and challenges with their peers. Check out the London event highlights.

Susan Villanueva-de Guzman is currently working as an Academic Coordinator for Applied Communications program at the Higher Colleges of Technology, at Sharjah Women’s College, Sharjah, United Arab Emirates. She has 30 years of professional practice as a designer/artist and has been in the educational Profession for almost 26 years. She completed her Masters in Education in Online and Distance Learning at the University of Southern Queensland, Australia.

Dale Pearce is the Principal of Bendigo Senior Secondary College, a Year 11 and 12 school of 1750 students which is Victoria’s largest provider of senior curriculum. The College has a national and international reputation for its innovative use of information technologies and development of practices applicable to teaching and learning at senior secondary school level. In addition to membership and leadership of a range of professional networks Mr Pearce is also a member of the Board of the Victorian Curriculum and Assessment Authority.
Since 2009 Mr Pearce has been the sponsor of the Victorian Virtual Learning Network (VVLN), which develops high quality, interactive, asynchronous senior school curriculum and delivers it to schools across the state. The VVLN currently delivers Mathematics and Sciences to 28 schools and will add an additional range of subjects in 2014.

Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance.
Presenters:
Victor Helpap, shop-apotheke

Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook.
Presenters:
Paddy Power: Johnny Devitt, Head of Social & Display Media

Join us at Adobe Digital Marketing Symposium Sydney 2013. With over 500 of Australia's top digital marketing professionals attending, you will have the chance to learn the very latest approaches and best practices in the industry.

Hear Cathryn Posey, Social Media Strategist for Adobe, suggest best practices for educators using social media to build their personal brand. This segment is part of the free online professional development workshop, "Build Your Brand: Getting Up & Running with Social Media" available on the Adobe Education Exchange.

Editing Images with Natural Language:
Photo editing can be a challenging task, and it becomes even more difficult on the small, portable screens of mobile devices that are now frequently used to capture and edit images. To address this problem we present PixelTone, a multimodal photo editing interface that combines speech and direct manipulation. We observe existing image editing practices and derive a set of principles that guide our design. In particular, we use natural language for expressing desired changes to an image, and sketching to localize these changes to specific regions. To support the language commonly used in photoediting we develop a customized natural language interpreter that maps user phrases to specific image processing operations. Finally, we perform a user study that evaluates and demonstrates the effectiveness of our interface.

The New Yorker is a world renowned magazine with a loyal following. See The New Yorker's Custom Store built with HTML, great for upselling content to readers. Also witness interactive features built with Digital Publishing Suite. Listen to Margaret Atwood read her story and watch Ashrita Furman practice for his entries into the Guinness Book of World Records.

Interactive design is not just a passive experience, but must be one that draws in and engages your audience - repurposing complex information and ideas into intuitive layouts and mechanisms that excites audiences. Incorporating best practices and techniques in immersive graphic design, motion design, navigation, and user experience, this master class focuses on helping you build magnetic experiences audiences tell their friends about, and go viral.

See how one of the world's leading digital agencies, R/GA, delivers campaigns that scale across devices, screen resolutions, and operating platforms. This presentation will reveal the best practices and strategic approaches that R/GA deploys. R/GA will showcase successful initiatives and discuss the strategic thinking behind each project, as well as their overall impact.

Customer Experience Management allows a new way of thinking about delivering digital experiences in the enterprise; reframing the problem not just as a technology challenge, but as a design opportunity. Join Steven Webster, Senior Director in Adobe’s Technology and Innovation group as he invites a panel of Adobe’s user-experience leaders and innovative customers, to share their work, best-practices and learnings in designing solutions for today’s digital enterprise.

Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.

Get acquainted with Adobe's platform architecture and roadmap for customer experience management. Also learn how to extend the platform with best practices for architecting high-performing, scalable Customer Experience Solutions.

Part II: Exporting and Finalizing Your PDF. Take a step-by-step look at the new features in InDesign CS5.5 and Acrobat X Pro that make preparing files for accessibility a much faster, easier, and more efficient process.

Part I: New Accessibility Features in InDesign CS5.5. Take a step-by-step look at the new features in InDesign CS5.5 that make preparing files for accessibility a much faster, easier, and more efficient process.

Doug continues to cover best practices for accessing data in object-oriented programming. In this video, he uses the "get" command to make his custom class' private method act like a regular public variable.

Use InDesign and Acrobat Professional to create accessible content for persons with disabilities such as blindness, low vision, or limited mobility. Michael Murphy, Adobe Certified Expert, shows how InDesign can add structure, logical read order, and alternate text to graphics in documents that will be exported to PDF. With some added touch up using Acrobat Professional, these documents can be read using assistive technology such as screen readers and screen magnifiers.

In an Accessible PDF, the Tags Tree determines which content is perceived and announced by assistive technologies (screen readers). See how to safely remove Content from the Tags Tree in Acrobat 9 Professional.

The Touch Up Reading Order tool in Acrobat 9 Professional is indispensable in PDF Accessibility workflows, but it does a lot more than touching up reading order -- view some more of it capabilities in this brief introduction.

When you use Security settings to protect your PDF document, you must ensure those settings don't interfere with document Accessibility. This video illustrates best practices for keeping security and accessibility with Acrobat 9 Professional.

The easiest way to get an Accessible PDF is by converting it from an external application like Microsoft Word with accurately marked-up styles, tables and images. Here's how to set up PDF Maker in Word to get the most out of PDF accessibility.

An Accessible PDF document needs a specified reading order that tells Assistive technology in which order contents should be read. However, visual layout does not necessarily dictate reading order, as seen in this video.

If you're adding Radio buttons to your PDF forms, you must ensure that their labels are correctly announced to Assistive technology. In this video, learn how to set accessible labels for radio buttons in Acrobat 9 Professional.

Doug takes a single page wireframe and expands it to cover multiple pages using the Duplicate State feature. He examines best practices for preparing your multi-page wireframe for animated transitions.

Join us for an overview of Adobe's solutions for content protection on the Adobe Flash Platform. Discover the best practices for monetizing premium content, understanding the content distribution ecosystem, developing more secure content workflows and moving media more securely around the internet. You will also learn how to integrate content protection directly within your interactive media player using Open Source Media Framework.

This expert-driven deep dive will demonstrate how to get the best quality from your H.264 encoding and publishing online with the Adobe Flash Platform. Topics will include encoding parameters, analysis, resolutions, dynamic streaming, filtering and benefits of hardware acceleration. Wrap all this up into an encoding strategy that will bring you closer to HD video on the web.

Learn about the application of Folio Thinking pedagogy and practices and the evaluation of ePortfolios and other social software tools (wikis, weblogs, etc.) to facilitate teaching, learning, and assessment for students, faculty, departments, and institutions.

Join Sisu and Mstudio for a technical session on best practices and decision-making processes for freeing content from Drupal to utilize within Flash. We’ll take you through examples that demo various methods currently available to help you determine what will work best.

This episode of Designing Minds features industry-praised photographer Ben Watts. In the first of a two-part series, Ben discusses the power of photography and how his love for the craft enables him to capture timelessness in a frame. He goes on to discuss how the streets and youth of New York City influenced his early work, later shaping his process and practice for commercial work.