Tuesday November 22, 2016

So, if I understand this article correctly, there are better uses of your time than Facebook and Twitter? Pffft. Whatever.

A dedication to cultivating your social media brand is a fundamentally passive approach to professional advancement. It diverts your time and attention away from producing work that matters and towards convincing the world that you matter. The latter activity is seductive, especially for many members of my generation who were raised on this message, but it can be disastrously counterproductive. Most social media is best described as a collection of somewhat trivial entertainment services that are now having a good run. These networks are fun, but you're deluding yourself if you think that Twitter messages, posts and likes are a productive use of your time.