Roblox Toys

Roblox has been a major brand in online-gaming for years now, however, as its competition dies down and its popularity spreads, Roblox have been trying to find innovative ways beyond just games to expand. A notable example of these expansions would be the recently included, ‘Roblox Toys’. The toys are made by Jazwares, a toy manufacturing company that is currently selling the toys in the USA, UK and a few other places.

Ever since their release it has gained a lot of attention, with all sorts of different Roblox fans raiding their local shops and online markets to try get their hands on these highly sought-after pieces.

What is the appeal of these Roblox toys, you might ask? Besides the fact that they are customisable action figures, (much like LEGO figures but still very different), each toy also contains a digital code that will unlock a unique item on Roblox for your character to wear. It’s a great idea and it’s quite surprising that they haven’t done this sooner considering that the technology to do so has been around for many years now.

It’s fair to say they were an instant success, bearing in mind that only the ‘Series 1’ toys have been released and there are already plans for a ‘Series 2’. Series 1 contains 40 different toys that all contain at least one code but have a chance to contain a ‘Chaser’ code also which will unlock super rare items that very few players have. Kid-friendly YouTuber Fraser2TheMax was lucky enough to get one of these on video so if you’d like to see what these look like, make sure to check out his channel.

The Roblox toys made so far are based off popular Roblox characters and players such as ‘Lord Umberhallow’, Roblox employees and even some game developers like Asimo3089! Considering that Roblox are making toys out of community figures, its quite self-explanatory as to why they've been so successful.