Sure Bets is an unique application on the AppStore of this kind and it is featured among professional and amateur bettors that compares different betting odds, on that way you are always a winner!

Wait, but what is sure betting?

Sure bet in sports betting is an activity where you simultaneously place bets on all possible outcomes of an event at odds that guarantee profit, whatever the result of the event will be.

Hmm, how it works?

Normally, placing bets on all outcomes of an event at single bookie would result in guaranteed loss. However, if you take the best odds from different bookies, it is possible to make guaranteed profit.

In practice, sure betting involves comparing odds at different bookmakers to find the best available odds on the market, then calculating if those odds can make you a profit and in the end placing bets and collecting your profit.

Seems interesting..., but why sure bets opportunities occur?

There are many different reasons why these opportunities occur, but the most frequent are discrepancies between online bookmakers and bookie's necessity to maintain balanced book. The first reason, discrepancy between bookmakers, happens when bookmakers open the market or start accepting bets for particular sports event. Usually only several leading bookmakers lay or offer odds, while other bookmakers, who do not have the necessary knowledge or resources to carefully follow particular sports event, wait for the leaders to open the market before setting up their own odds. Leading bookmakers often disagree on the chances of the outcome of a particular sports event. Their discrepancy is expressed in betting odds, so when the market opens you will have the opportunity for an arbitrage bet.

The second reason that leads to sure bets opportunities is bookie's necessity to maintain balanced book (bookmaker's book is a record of accepted bets). By maintaining balanced book bookie makes a safe profit and protects himself against a potential loss. But people don't bet proportionally on all possible outcomes of an event. Furthermore, the bookmaker sometimes accepts extremely large bets on one of the outcomes of an event, thus creating an unbalanced book. In order to restore balanced book the bookie must change the odds. This is achieved by lowering the odds on the outcome that has received more bets and raising the odds on the outcome that has received less bets. Since there is no reason for the rest of the market to change, the bookmaker just created an sure bet opportunity. So, bookmakers necessity to maintain balanced book is another frequent reason why sure bets opportunities occur.

Cool..., but do bookmakers (sportsbooks) know about this kind of betting?

The sportsbooks create sure bet opportunities because they need to balance their book. Remember that you can't go to a single sportsbook and bet on all outcomes of an event without losing money. The sportsbooks are only interested in profit they make when they have balanced book. Their profit, so called margin, is amounts wagered minus the winnings and is between 2% and 8% of total stakes. Furthermore, this kind of betting doesn't infringe any bookmakers terms of use and is completely legal method to make money online.