We created the visual identity for danish clothing giant Bestseller. The identity is based on a typographic design, where the logo is secondary and the specially developed color scheme is of much greater importance, as is the image style created for publicity material, website and signage.

SPECIFICATION OF THE 'R'

STATIONARY

BUSINESS CARDS

'B', 'S' AND 'R'

If you are reading this, it is because your browser does not support the HTML5 video element.

ANIMATION OF THE VISUAL IDENTITY

FINAL LOGO

FINAL LOGO

We chose the typeface Adelle as the primary typeface. Adelle is a slab serif typeface conceived specifically for intensive editorial use, but its personality and flexibility make it a real multiple-purpose typeface.

We chose the typeface Adelle as the primary typeface. Adelle is a slab serif typeface conceived specifically for intensive editorial use, but its personality and flexibility make it a real multiple-purpose typeface.