Toblerone made a major change to save money and people are furious

The chocolate brand, which is owned by Mondelez International
Inc., has reduced the weight of one of its bars in the UK by
roughly 10%, from 170 grams to 150 grams,
the Wall Street Journal reported. With the new design,
there's a noticeable gap between the iconic chocolate-packed
"peaks" of the bars.

The change follows another world-wide Toblerone redesign earlier
this year, which resulted in the downsizing of a bigger
bar from 400 grams to 360 grams.

The company says it has been forced to slim down the bars (which
will maintain the same recommended price) to cut costs.

The old Toblerone design
compared to the new, more spaced out, design.Darren Staples

"[L]ike many other companies, we are experiencing higher
costs for numerous ingredients. We carry these costs for as long
as possible, but to ensure Toblerone remains on-shelf, is
affordable and retains the triangular shape, we have had to
reduce the weight of just two of our bars in the UK," the
chocolate brand wrote
on Facebook in mid-October.

Customers are furious about the change, and have taken to
social media to complain.

"Your new shape is a hideous abomination that brings
despair and the loss of all hope to humanity," reads one such
comment on
the brand's Facebook page. "If you have any semblance of a
soul, bring the old shape back."

Many feel deceived by the switch, since packaging and
pricing remains the same.

"I will switch to another bar this Christmas,"
a comment on
the brand's Facebook page reads. "I'd rather you reduce the
length of the bar rather than deceiving people with a air filled
box. The design of the bar doesn't flow like the original iconic
version and looks quite jarring."