Reelhouse Launches Major Updates To Platform

VANCOUVER, BC / ACCESSWIRE / June 23, 2014 / Reelhouse, a disrupter to the "direct to fan" video on demand market, is pleased to announce the launch of major upgrades to its "Reelhouse Direct" platform. New features include flexible payment systems, improved product bundling, greater content control, and discount offers to special audience groups. Reelhouse Direct allows independent filmmakers, studios, film distributors and traditional retail outlets to market and sell movies directly to viewers.

"We listen very closely to movie viewers and filmmakers to make product updates they want," said Reelhouse CEO William Mainguy, "With these new features Reelhouse offers the easiest to use, most robust technical platform available for on-line movie sales and rentals."

Flexible Payment Processing

Allowing viewers to choose from a number of different ways to pay reduces barriers to sales. The new release makes it possible for viewers to pay through PayPal, credit card, bank account debit, Bitcoin, Amazon Wallet, Google Wallet -- or any of the other new online and mobile payment systems.

Unlimited Discounts

The new discounts feature allows rights owners to offer special discounts using discount codes. If a filmmaker wants to provide film school friends with a discount, all he or she needs to do is to send them a discount code. When the viewer inputs the code during purchase, Reelhouse processes it to reduce the price of a sale or rental - depending on the discount. Filmmakers can create an unlimited number of discounts for any title and track purchases at each discount level. This feature allows filmmakers to adjust their pricing depending on audience. It also allows them to gather information about what price point brings in the most revenue based on pricing and volume.

Easy Bundling

The direct-to-fan model for video distribution has proven that bundling films with merchandise, and other extras, increases overall sales. This version of Reelhouse makes it easy for filmmakers to create an unlimited number of bundles per title. Filmmakers can easily drag and drop products from inventory into a bundle panel and it formats automatically, presenting bundles in an attractive offering.

Simple Content Curation

Reelhouse allows filmmakers and rights owners to customize their movie pages in a million different ways. A new back-end makes it easier for people to set up their movie pages and control them. Now page makers can access all controls and settings from a unified, dashboard-like control center. The Reelhouse Control Center makes page creation and content curation easy - without any coding. The new interface provides configurable pre-sets, which filmmakers can customize, making any movie experience unique, memorable and more valuable.

"Reelhouse provides the platform where filmmakers and rights owners can engage with fans, improve reach and increase revenues - making it easy to wrap pre-releases, merchandise, out-takes and actor information around sales or rental of a final production," said Daniel Domachowski, Producer of Chloe and Attie, "We get everything we need from Reelhouse."

About Reelhouse

A disruptive company in the online video on demand (VOD) market, Reelhouse allows independent filmmakers, studios, film distributors and traditional retail outlets to market and sell movies directly to viewers. Reelhouse's immersive experience, built-in pay walls, encryption, geo-blocking, film discovery, social marketing and powerful analytics have attracted film audiences and helped film creators and distributors to increase sales throughout the entire film lifecycle. Reelhouse customers include indie filmmakers, tier-one Hollywood studios like Warner Bros, film distributors and leading retail outlets. For more information visit www.reelhouse.org.

About Gener8

Gener8 Media Corp. is a media technology company led by a team of gaming industry veterans. At the forefront of postproduction, the Company earned its stripes by developing a proprietary 3D conversion technology, garnering high-profile credits including "300: Rise of an Empire," "Godzilla," and "Maleficent." Gener8 has since expanded into offering visual effects services and a cloud-based data management and analytics solution called Cumul8. With its focus on developing disruptive solutions that combine design and technology, Gener8 funded and then acquired a majority interest in Reelhouse Media Ltd., an online entertainment distribution start-up. Gener8's head office is located in Vancouver, British Columbia and currently has over 200 employees. Visit the company website at www.gener8.com.

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Forward Looking Statements

Except for statements of historical fact, this news release contains certain forward-looking statements within the meaning of applicable securities law. Forward-looking statements are frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" occur. In particular, forward-looking statements in this press release. Although Gener8 believes that the expectations reflected in the forward-looking statements are reasonable; there can be no assurance that such expectations will prove to be correct. Such forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements including, without limitation, risks with respect to: ongoing Reelhouse business; general economic conditions in Canada and globally; film industry conditions; competition for, among other things, capital and skilled personnel; changes in economic and market conditions that could lead to reduced spending on 3D film conversion; potential delays or changes in plans with respect to deployment of services or capital expenditures; our ability to hire and retain qualified employees and key management personnel; possibility that government policies or laws may change; amount and timing of operating costs and capital expenditures; the success of certain business combinations engaged in by the Company or by its competitors; possible disruptive effects of organizational or personnel changes; technological change, new products and standards; risks related to acquisitions and international expansion; reliance on large customers; reliance on a limited number of suppliers; risks related to the Company's competition; the Company's failure to adequately protect its intellectual property; interruption or failure of information technology systems; the risk that the transaction may not be completed as planned, or at all; and business, legal and/or regulatory risks relating to Gener8's business, financings and strategic acquisitions. Except as required under applicable securities legislation, the Company undertakes no obligation to publicly update or revise forward-looking information, whether as a result of new information, future events or otherwise.