Women, it seems, are pretty simple folk, with simple tastes. A quick cuddle, a chocolate bar, a bubble bath, a little camembert and a good book are all rated among the 50 most pleasurable experiences in a woman’s life. Who would have thought that something as readily available as cheese, chocolate and bubble bath would cheer a woman up so much? Well, I can think of someone…

A spokesman for Sainsbury’s, which commissioned the ‘feel-good factor’ poll of 2,000, said: ‘In January, we all need a pick-me-up but as this survey shows, it doesn’t need to cost the earth.

‘With the average female stating she feels good in what she is wearing for just three days a week perhaps a few more surprise compliments, alongside tucking into a good camembert and a good book could brighten the winter months no end.’