ENFIELD, Conn.--(BUSINESS WIRE)--June 19, 1998--The LEGO Company
announces the introduction of LEGO(R) MINDSTORMS(TM),
(www.LEGOMINDSTORMS.com) a new range of products that enables children
ages 11 and up to design and program real robots that move, act, and
think on their own. With LEGO MINDSTORMS children can create everything
from a light-sensitive intruder alarm to a robotic rover that can follow
a trail, move around obstacles, and even duck into dark corners. The
initial product line, which includes four items, launches in the United
States and the United Kingdom in the Fall of 1998.

The RCX, the revolutionary LEGO Microcomputer:

The heart of this new system is the RCX, an autonomous LEGO
microcomputer that can be programmed using a PC. The RCX serves as the
brain of LEGO MINDSTORMS inventions. It uses sensors to take input from
its environment, processes data, and signals output motors to turn on
and off. Users first build their robot using the RCX and LEGO pieces.
Then they create a program for their invention using RCX Code, a simple,
powerful programming language. Next, they download their program to the
RCX using a special infrared transmitter. Their creation can now
interact with the environment, fully autonomous from the computer.

LEGO MINDSTORMS Products:

The RCX is featured in the LEGO MINDSTORMS Robotics Invention System,
the core set in this new system. The Robotics Invention System includes
over 700 LEGO pieces, the RCX, infrared transmitter, light and touch
sensors, motors, gears, and a Constructopedia building guide. The
Robotics Invention System provides children with guidance to build
working robots in under an hour, as well as inspiration for more complex
robotic inventions. The LEGO MINDSTORMS Robotics Invention System has an
estimated retail price of $200.

"The philosophy behind LEGO MINDSTORMS is to allow children not
only to understand technology but also to become creative masters of it.
This happens when they design, construct, and program their own real,
intelligent inventions," states Kjeld Kirk Kristiansen, President
and CEO of the LEGO Group. The technology behind the RCX was developed
in close cooperation with the MIT Media Lab, with which the LEGO Company
has had a long-standing relationship.

The Company will also launch Expansion Sets that work in conjunction
with the Robotics Invention System: RoboSports and Extreme Creatures.
Each Expansion Set has an estimated retail price of $50. Please note
that users must own the Robotics Invention System in order to use an
expansion set.

Starting in September, users can also go to www.LEGOMINDSTORMS.com to
get new project ideas, share strategies and programs, and display their
own robotics home page. The LEGO MINDSTORMS Robotics Invention System
works with all LEGO SYSTEM and LEGO TECHNIC sets.