If you process credit cards in your winery, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-PIN,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.

Choosing the technology you use to run your winery can be a daunting task. There's a lot of different options out there and it's easy to get overwhelmed by all your options. Often times that feeling of being overwhelmed by the plethora of tools available to you comes from saying "yes!" to everything that crosses your path without really thinking about how it will fit into your business.

It's already challenging keeping up with your winery's digital marketing efforts while trying to run your business. Between social media and your website, your online brand is a vital channel to reach clients and potential customers with its content and usability. A big piece of this digital puzzle are your Google search rankings - that is, how your site shows up in search results when people are looking for wineries, tasting rooms, and DTC wine sales.

From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.

eWinery Solutions, vinSuite's partner in Granbury Wine Solutions, was named Best Wine Software Supplier for 2015 for the second year in a row by Vineyard & Winery Management Magazine. This award is extra special because winners were chosen by the publication's readers and the wine community.