Our Story

Behind each piece of Lovella stationery is a unique story told through the paint strokes of our creative director, Angela Wong.

Lovella Invitations and Stationery began in 2014 as a new division of AW Design Group Ltd. We wanted to create a brand that resonated with brides, to tell their story through their wedding stationery.

Our wedding stationery always starts on paper and ends on paper. Whether it’s an existing Lovella design that speaks to the couple or through the custom design process, we put the utmost love and attention into every detail. Our passion for the nuptial journey and dedication towards our beautiful couples has led us to getting featured in wedding publications, Bridal Fantasy and Grace Ormonde.

In 2016, Lovella adopted a passion project to connect what we do with the community. Through “Cards with Purpose”, Lovella launched its very own greeting card line to support local non-profit initiatives. A different charity is selected and featured each quarter.

Our Cards with Purpose program has received tremendous support from the local community. Lovella’s Cards with Purpose greeting cards are now sold by several retailers across Edmonton, as well as in our online shop. Our next initiative is making Cards with Purpose available as a fundraising product, to provide a new and unique way to raise both funds and awareness for not for profit organizations.

With Lovella’s stationery line and custom design services, our mission is to continue sharing our passion for fine details and thoughtful gestures.

Thank you for reading our story. We invite you to follow Lovella’s journey on social media.