You can read the press release here but the essence of this announcement is that these great companies share my vision for what Web Analytics Wednesday is becoming — the largest and most widely recognized gathering of web analytics professionals in the world. In sharing the vision, their management teams have graciously decided to provide financial support to allow Analytics Demystified provide more reimbursement to a larger number of events around the world.

Starting today, we are pleased to be able to help emerging Web Analytics Wednesday chapters cover the cost of providing food and drink to participants. You can read about the WAW sponsorship policy here and if you have any questions please don’t hesitate to write me directly.

On behalf of myself, my wife Amity who provides event support, June, and every Web Analytics Wednesday host and participant around the world I want to thank Coremetrics and SiteSpect for their vision and contribution. So far in April nearly 700 people have signed up to participate in Web Analytics Wednesday and we’re well on the way to beat my goal of 5,000 participants worldwide in 2008!

In other Web Analytics Wednesday news …

I will be in New York this coming Wednesday giving a short Web Analytics Wednesday presentation on “The Future of Web Analytics” at the headquarters of Avenue A/Razorfish. This event is being organized by Joel Collymore, one of the WAW hosting superstars, and promises to be a great event (over 115 people are signed up to attend already!) Sign up here to join us since we need to add you on the security list at the door!

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.