I wanted to share with you some links from a local healthcare provider to show you how even “health insurance” (it’s much more than that, but you get the point) can be interesting, fun, and informative. This sort of content not only gets patients involved, but customers tend to share this information and get more deeply involved with their healthcare providers.

As you can see by reading those pieces, Kaiser Permanente Diablo has a lot going for it and its customers, patients, doctors, and nurses.

From a content marketing perspective, Kaiser has raised the bar on its competitors by adding valuable content that its customers regularly search for on the internet. KP has made it very easy for people to find exactly what they are looking for.

Content marketing does not have to be boring or dry. These articles are fresh yet evergreen, informative, and interesting. Kaiser Permanente’s patients love them and they keep coming back for more!