Archives

The Three Things Successful Mental Health Podcasts Have in Common

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

Those Who Do It Well Keep This One Principle in Mind

By David Wexler - I’ve spoken at more than a thousand conferences, and over the years, I’ve learned a lot about what works for speakers and what doesn’t, as well as how best to design an engaging professional workshop. Here’s what I’ve found.

3 Ways to Define Your Niche and Clarify Your Practice

Dick Anderson • 1 Comment

By Dick Anderson - Defining your niche is an essential exercise for everyone, novice or experienced, who intends to market a product or service. Ironically, most of us haven't been encouraged to think through what makes us unique in our profession. Here are three suggestions to keep in mind when considering what's special about you and your services.

Marketing Your Therapy Practice in the Age of the Educated Consumer

By Lynn Grodzki - The expectation of a full caseload of long-term clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to grasp the difference between the patients of yesterday and the educated mental health consumers of today.

Giving Our Field a Boost

By William Doherty - Lately, psychotherapy seems to be suffering the same fate as many other professions that have declined in their cultural support and public clout. A big part of our problem is that our clinical models have assumed a level of universal truth about human functioning that transcends culture and history, but when the culture changes, then the model becomes outdated. What to do? Here’s a road map to a future of relevance.

How Authors of Self-Help Books in Psychotherapy Utilize the Multiple Streams of Income for Therapists Business Model

Josue Maymi, Esther Kane, Belleruth Naparstek, and Bill O’Hanlon—these are just a few of the many therapists from around the world who’re implementing the Multiple Streams of Income for Therapists model.