Meet the team at E-Power Marketing

Adrian Bredeson – Director, SEO & Social Media

Adrian joined the E-Power Marketing team in 2008 and has been supporting our clients and our agency with insight gleaned from her astute observations of people. Primarily focused on the organic success of client programs through SEO, social media and content marketing, Adrian also heads up the agency’s marketing initiatives. With a background in psychology and PR, her passion for telling a brand’s story by understanding and engaging with their target audiences has been put to good use at E-Power!

Adrian works hard to get to know her clients’ businesses and target audiences, so that she can meet and exceed their goals. She loves the diversity of clients and programs at E-Power and the team atmosphere that allows us to collaborate for even better results. Constantly learning and looking to improve, Adrian has wholeheartedly embraced the inbound marketing fundamentals and incorporating those theories into more integrated campaigns showcasing all of E-Power’s talents.

Adrian recently relocated to the Madison area and is working remotely. Though she misses the office atmosphere and seeing her lovely coworkers’ faces every day, she is loving this new adventure! Mom to an energetic two year old and new baby, her after hours are full of dinosaur books, Itsy Bitsy Spider sing alongs and carefully avoiding stepping on the wayward building block and toy car… Adrian loves to cook, read and catch up on all the latest reality TV her DVR can record!

Quick Facts

Hometown: Monroe, WI

College & major(s): University of Wisconsin – La Crosse, Psychology and Organizational Communications

Joined E-Power: 2008

First Car: 1999 Dodge Dakota Sport

Certifications: Search Engine College, Google Analytics, HubSpot

If you weren’t our Director, SEO & Social Media, what job would you be doing? Hmmm, that’s a tough one! Probably something in the psychology field, or maybe an author!

Favorites

Thing(s) to hoard: Nail polish, planners and corny coffee mugs

Starbucks order: That depends on the temp! Above 60 degrees, iced coffee! Below 60, make it a Flat White, please.

From the Blog

A good search engine optimization strategy is crucial to the success of your overall marketing. SEO helps improve the quality and usability of your website and how search engines respond to it, leading to higher search engine rankings, more traffic, a better user experience, and increased trust from visitors. The execution of your SEO strategy…

We are thrilled to welcome Laurie Zacharias to E-Power Marketing as the newest member of our online advertising team. With Bachelor’s degrees in both Communication and Information Technology, Laurie brings a plethora of digital marketing experience to our agency. Thus far in her career, she’s worn many digital marketing hats, including fine-tuning Google Ads and…

You probably already know that content marketing is important for your business. Content marketing fosters conversion rates six times higher than other methods, and helps build trust and authority with your customers and clients. Even when you know you should be developing content, it can be a struggle. It takes time and energy, and more than half…

Do you know who Google’s target audience is? It’s not the millions of website owners. Google’s target audience is the billions of searchers. If you want top search positions — which help to increase your online visibility, traffic, and engagement immensely — you have to focus on those who would be searching for what your website might offer them.…

Whether you’re new to content and web development or a long-time pro, diving into the analytics can be overwhelming and confusing. One of the metrics content creators should be keeping an eye on is Bounce Rate in Google Analytics. Let’s take a look at why this metric matters and some easy-to-implement tips and tricks that…

SEO is more important than ever. Be in awe at this stat: Google processes over 3.5 billion searches per day. Organic search traffic should be your biggest website traffic generator. And no matter how good your numbers are, you can make them better. Putting together your SEO SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis will give you insights…