Research

Ingenta regularly commissions publisher, library and consumer surveys and research projects to gain deeper insight into industry trends and the technology issues affecting our products and our customers. Working with our subsidiary Publishers Communication Group and third-party partners, we have built a stable of business intelligence designed to offer new perspectives, uncover new opportunities and move your content forward. The following are some notable, recent research initiatives.

Millennials and Media

Today’s rising generation of readers, known as millennials, includes digital natives, savvy social media users, and consumers who are more concerned with quality and value than brand loyalty. In September 2014, a Pew Research Center study stated that people under 30 read more than their elders and utilise libraries for information not found on the internet.

To further validate this claim, Ingenta partnered with OnePoll to survey 2,000 respondents in the US and UK, aged 18-34, to dig deeper into the reading lives of millennials and identify the ways publishers could better connect with this audience. Survey findings were revealed on March 26th, 2015, at the Publishing Perspectives Designing Book for Millennials Conference.

Download the white paper: Designing Books for Tomorrow’s ReadersPublishing Perspectives and Ingenta have released a joint white paper with research and expert insights on how publishers can reach the next generation of readers, featuring the US findings of our transatlantic survey.