rexbo

This auto parts leader was looking for a partner to localise their online store in the Spanish market, but after seeing the results we achieved, they entrusted All Around with the management of all markets and digital channels.

Results

+42%
return on investment (ROI)

+47%
sales

+21%
conversion rate

+22%
website visits

Situation

rexbo is a pioneer in online auto parts sales and ecommerce in Europe. They currently operate in six languages: German, Spanish, English, Dutch, French and Italian.

Methodology

First, an exhaustive audit was performed on the company’s general marketing strategy as well as their strategy for SEO, SEM, emailing, local content and other platforms.

Initially we concentrated on optimising the local websites in order to boost user confidence and improve conversion ratios. Next, we activated different types of campaigns to drive relevant traffic to the online stores and increase sales volume.

We work in tandem in two areas: 100% pure marketing programmes, such as promos setup, creative design, campaign management, as well as providing strategic consultancy for business and ecommerce development.

“We began working with All Around just in Spain. We later realised the complexity involved in managing international campaigns in six different languages, and this drove us to externalise our marketing management with them.”