The market for sugar substitutes is expected to experience a growth of 4.5% from 2014 to 2019. The estimation is owed to regular research & development in the industry with widening application of sugar substitutes in different industries. The high intensity sweeteners (HIS) segment dominates the market share, in terms of value and market awareness. The high fructose syrup (HFS) segment dominates the market in terms of volume; however, growing concerns with regards to its safety aspects may hamper future demands.

The growing food industry in itself forms the driver for the sugar substitutes market, and is estimated to be a major application for the same. Currently, the beverages segment acquires a major share as application for sugar substitutes; however the food segment is expected to grow at the fastest rate.

Overall, the function of sugar substitutes in food, beverages, healthcare & personal care, and confectionary industry has seen growth due to increased concerns about health. These are the special characteristics of sugar substitutesthat make it applicable in many industries. All the functions of the sugar substitutes have been considered in the study and the market has been distributed based on the same. The growth rate may go higher in the next period of five years with regular research & development in the field and manufacturers introducing new products that have different applications.

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