The Ideal Standard Concept range is where creative design meets practical solutions. Choose a style which appeals to your taste then build your dream bathroom around it. With Concept you can fulfill your whole wish list, whether you’re planning a busy family space, an elegant shower room or a compact cloakroom Concept offers a complete solution and value without compromise. The Ideal Standard Concept Arc - a classic shape that will sit easily in any bathroom, Arc mixes an organic soft, smooth curve with a gently scooped interior for a supremely versatile basin.