Looking five years ahead, 55 percent of the respondents identified social media as the No. 1 platform opportunity, while free websites constituted 52.5 percent; conferences and events, 42.5 percent; paid-for websites, 40.8 percent; paid e-reader and tablet content, 40.8 percent; and e-commerce websites, 33.3 percent; were the next most popular answers for potential platform opportunities in the next five years.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go towww.wnmn.org, or contact mstone@wnmn.org.