WAR FUEL, a California-based sports beverage company, has engaged WSI for development of an eCommerce website and SEO campaign. WAR FUEL, the next generation sports hydration & recovery drink, is targeting athletes, coaches/parents, and seniors in its digital marketing engagement.

WAR FUEL is a unique beverage, formulated with organic beets, watermelon, and pomegranate as well as collagen peptides to support joint health. WAR FUEL’s goal is to spread the word about the health benefits of proper hydration with a beverage that contains no artificial colors, additives, or refined sugar. Many top athletes have found the recovery benefits of WAR FUEL to be truly amazing and are supporting our marketing campaign with testimonials and videos.

To assist in spreading the word about this amazing beverage, WSI has built a new eCommerce website highlighting the ingredients and their health benefits. Keyword research and competitor analysis contributed to design, layout, and content to give the site a professional look and a foundation for good organic search positioning. These keyword topics used in the website content included:

Tracking has begun and the optimized pages are gaining momentum. Visits to the website have already had a significant increase and page rank tracking will begin this month.

To complement the on-page optimization, an off-page optimization campaign is also underway. WSI has optimized their existing Facebook page and built profiles on Twitter, YouTube, and Google+ for WAR FUEL. In addition, three offsite blogs will host news specific to sporting events and hydration benefits for athletes using WordPress, Tumblr, and Blogspot.

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.