Superga.

The story behind the brand.

In 1911 in Torino Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925, his designs expanded to include footwear with vulcanized rubber soles and the Superga 2750 style was born! After the war, Superga restarted operations specializing solely in the production of high-quality footwear. In the 1970’s, Superga diversified to add sport shoes with technical attributes. Now, the collections include a vast array of styles and colors in addition to the original Superga Vulcanized and Sport lines. The 2750 has been an icon from the beginning. Long a favorite for taking Italians from the city to the beach to weekends away, it is easy to wear and designed to dress up casual sportswear. Superga 2750’s can be washed like your favorite jeans to create your own vintage look. Superga celebrates the fun lifestyle of the 2750 by offering a wide range of colors, fabrics, and prints each season for women, men and children.

The original, classic Superga plimsoll has gained iconic status since its inception in 1911. No longer the reserve of chic Italians who have worn them from the city to the beach for generations, this timeless design works with retro 1950’s looks like cropped trousers or tea dresses for the girls and with chinos and a classic polo for the boys.