Travel and Tourism - South Korea - November 2012

South Korea (officially known as the Republic of Korea and referred to throughout this report as Korea) has one of the most dynamic economies in Asia, but it has not been immune to the global economic downturn or the crisis in the Eurozone. The country’s tourism industry, however, has proven remarkably resilient in recent years. Tourism is in fact one of the country’s key growth markets, with the government targeting 20 million international arrivals per annum by 2020. As a result, considerable resources have been invested in marketing ‘destination Korea’ both abroad and at home.

The growing popularity of Korean culture on a global scale (a phenomenon known as Hallyu or the ‘Korean Wave’), has also paid dividends in tourism terms. Hallyu has now extended its reach beyond Asia and is helping to attract visitors from Europe, the Americas and the Middle East.

The well-documented growth in outbound tourism from China (presently Korea’s second-biggest source market) and the growth in outbound tourism from South East Asia are also factors in Korea’s current tourism success. In addition, favourable and discounted pricing are helping to ensure that its popularity with Japanese tourists continues, despite the difficult economic climate in Japan.

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

What you get

What's included

Some of our clients

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.