EquiBrand | Marketing Consulting | Branding | Digital | Innovationhttp://equibrandconsulting.com
Using Insight, Identity and Innovation to Drive GrowthFri, 08 Mar 2019 02:17:09 +0000en-UShourly1https://wordpress.org/?v=4.9.963059390Ante, Driver and Reassurance Product Benefits Explainedhttp://feedproxy.google.com/~r/EquibrandConsulting/~3/MQxg73x0sdU/%20
http://equibrandconsulting.com/ante-driver-and-reassurance-product-benefits-explained/%20#respondThu, 28 Feb 2019 14:32:33 +0000http://equibrandconsulting.com/?p=12223Today’s marketer is as overwhelmed as today’s consumer: technology is driving the rapid development of new product and service benefits. As such, it is important to take a step back to understand the benefits a customer receives from your product or service.

]]>http://equibrandconsulting.com/ante-driver-and-reassurance-product-benefits-explained/%20/feed012223http://equibrandconsulting.com/ante-driver-and-reassurance-product-benefits-explained/%205 Steps To Successful Brand Innovationhttp://feedproxy.google.com/~r/EquibrandConsulting/~3/JMz5x7Ctu4A/%20
http://equibrandconsulting.com/brand-innovation/%20#respondWed, 02 Jan 2019 15:47:33 +0000http://equibrandconsulting.com/?p=12170The innovation process is vital to an organization’s long term success. Rather than rely on intuition, luck or an occasional brainstorming meeting, innovation requires a systematic approach. Here are some specific actions you can take to insure that your innovation process is successful.

]]>http://equibrandconsulting.com/brand-innovation/%20/feed012170http://equibrandconsulting.com/brand-innovation/%20Must Read Marketing Predictions For 2019 – Heroes And Villainshttp://feedproxy.google.com/~r/EquibrandConsulting/~3/5dBxPfHflzc/%20
http://equibrandconsulting.com/must-read-marketing-predictions-for-2019-heroes-and-villains/%20#respondWed, 02 Jan 2019 15:41:10 +0000http://equibrandconsulting.com/?p=12196To succeed in 2019, brands must dream about the hero they may become while defending against the villain the market may create. Put your superhero capes on, because marketing will not be a walk-in-the-park in 2019. Find out why at our Upstream Marketing Blog.

]]>http://equibrandconsulting.com/must-read-marketing-predictions-for-2019-heroes-and-villains/%20/feed012196http://equibrandconsulting.com/must-read-marketing-predictions-for-2019-heroes-and-villains/%2014 Big Benefits Of A Strong Brandhttp://feedproxy.google.com/~r/EquibrandConsulting/~3/XVv5NukaFDg/%20
http://equibrandconsulting.com/benefits-of-a-strong-brand/%20#respondSun, 25 Nov 2018 14:31:31 +0000http://equibrandconsulting.com/?p=12138From marketing to human resources, a strong brand will benefit your entire organization. Whether to support a new strategic brand building project or to reinforce the importance of ongoing upstream marketing initiatives, here is a comprehensive list of organizational benefits provided by a strong brand.

]]>http://equibrandconsulting.com/benefits-of-a-strong-brand/%20/feed012138http://equibrandconsulting.com/benefits-of-a-strong-brand/%2011 Innovative Tools To Power Your Marketing Research Processhttp://feedproxy.google.com/~r/EquibrandConsulting/~3/CPLwurN14zU/%20
http://equibrandconsulting.com/innovative-tools-for-your-marketing-research-process/%20#respondWed, 12 Sep 2018 14:16:09 +0000http://equibrandconsulting.com/?p=12090Creating a strategic brand advantage means understanding your customers better than your competitors. Deep insight into what motivates customers is the foundation of a successful brand strategy. One key ingredient to developing deep insights is the effective utilization of available market research tools. Here are 11 examples of innovative tools which can help take your marketing research process to the next level.

]]>http://equibrandconsulting.com/innovative-tools-for-your-marketing-research-process/%20/feed012090http://equibrandconsulting.com/innovative-tools-for-your-marketing-research-process/%20How To Write A Great Brand Positioning Statementhttp://feedproxy.google.com/~r/EquibrandConsulting/~3/uSGzMFQMeIs/%20
http://equibrandconsulting.com/how-to-write-a-great-brand-positioning-statement/%20#respondFri, 03 Aug 2018 11:57:42 +0000http://equibrandconsulting.com/?p=12063A brand positioning statement is a concise internal description of what you want your brand to stand for in the minds of your target. Once developed, the brand positioning statement should serve to inform key decisions made regarding the brand, such as brand name, selling messages, marketing materials, channel/media allocation and much more.

]]>http://equibrandconsulting.com/upstream-marketing-developing-consumer-insights/%20/feed012074http://equibrandconsulting.com/upstream-marketing-developing-consumer-insights/%20Five Places Not To Search For Sales Growthhttp://feedproxy.google.com/~r/EquibrandConsulting/~3/I_-Z4bptuBg/%20
http://equibrandconsulting.com/five-places-not-to-search-for-sales-growth/%20#respondThu, 28 Jun 2018 02:11:04 +0000http://equibrandconsulting.com/?p=12045Every organization wants growth, but most search in all the wrong places. Many CEOs, business leaders and marketing experts overemphasize downstream marketing, ignoring the power of upstream marketing in driving revenue. Here are 5 places NOT to search for sales growth.