Wood for Good launches 2016 housing campaign

Wood for Good, the timber industry communications organisation, has developed its new campaign for 2016, designed to showcase how timber can help solve the housing crisis.

Timber can address the need to deliver a major increase in new, quality housing through fast build times and off-site fabrication methods.

The campaign will highlight this and focus on the significant environmental benefits that come with using the material in construction – with wood acting as a carbon-storage mechanism and delivering low-energy buildings.

As part of its plans for the year, Wood for Good has commissioned an illustrated book – The Modern Timber House – from architect and author, Peter Wilson internationally renowned for his knowledge of timber in construction.

The campaign will begin with a national series of conferences:

The Innovative Timber House: Tuesday May 3rd, Royal College Surgeons, Edinburgh

These conferences will supplement the organisation’s 14 Continuing Professional Development (CPD) events on timber construction in partnership with RIBA and Exova (formerly known as BM TRADA), which will look at how to specify timber systems and how they can best be used to meet the demands of modern housebuilding.

Craig White, Chairman of Wood for Good said: “This series of events is designed to inspire and inform current and future generations of architects, builders and householders. Timber construction is changing the face of modern building for the better. Wood for Good has been at the forefront of this agenda for many years, promoting timber’s versatility in meeting the most challenging design specifications as well as its environmental capabilities that could build a truly sustainable legacy.”