Classes

In today’s volatile business environment, every entrepreneur must develop marketing skills. The first step is to develop your marketing plan. In this workshop, small business owner and award-winning writer, Barbara Morrison, will help you get started on your marketing plan. Beginning with the three questions you must first answer to guide your marketing strategy, we will look at the marketing tools that work today and discuss the pros and cons of different promotional strategies. You will come away with the start of an effective marketing plan.

Barbara Morrison, who writes under the name B. Morrison, is a poet and writer, a publisher, freelance editor, teacher, and dancer. Barbara’s award-winning work has been published in anthologies and magazines. She conducts writing workshops and speaks on women’s and poverty-related issues. She is also the owner of a small press and speaks about publishing and marketing.

No matter what business you are in, these days you need a platform. For artists and writers, your platform helps your target audience discover your work and builds loyal customers. In this workshop, small business owner and award-winning writer, Barbara Morrison, will explain how your platform helps you promote your work, and she will provide ten easy steps for building or improving your platform. Among other things, we will discuss various forms of social media and how to use them effectively. We will also discuss some time management tricks and tools.

Barbara Morrison, who writes under the name B. Morrison, is a poet and writer, a publisher, freelance editor, teacher, and dancer. Barbara’s award-winning work has been published in anthologies and magazines. She conducts writing workshops and speaks on women’s and poverty-related issues. She is also the owner of a small press and speaks about publishing and marketing. For more information, visit her website and blog at www.bmorrison.com.