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How to Apply & Beauty Tips

How to Apply

How to Apply

Warm, tap, blend! Warm a tiny amount with fingers, tap onto skin and blend using your favorite IT Cosmetics brush. Can also be worn as a foundation.

Beauty Tips

Using your IT Cosmetics Heavenly Luxe™ Dual Airbrush Concealer Brush #2, blend Bye Bye Under Eye around your eyes, nose and lips to instantly erase the look of imperfections. Set with Bye Bye Pores for a pore-blurring, shine-free finish that lasts!

Understanding Your Undertone

Warm
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.Neutral
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.Cool
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

We’ve made it easier than ever to find your perfect shade of Bye Bye Under Eye by including an undertone indicator in each of the 48 shade names: W (warm) N (neutral) and C (cool).

Real Results

Real Beauty. Real Results.TM

Real Results

Real

93% say product provides full coverage*

89% said product corrects the appearance of uneven skin tone*

86% say product corrects the look of imperfections*

82% said skin appears smooth*

80% said product covers skin flawlessly*

Waterproof

Humidity-Proof

Sweat-Proof

All-Day Wear – up to 24 hours

*Results observed in a consumer study.

“We believe every woman deserves to look and feel her most beautiful. That’s why we expanded your life-changing concealer to include 48 shades. It’s time to say ‘bye bye’ to your skin concerns and hello to your perfect match!” XOXO Jamie

How to Apply

How to Apply

Warm, tap, blend! Warm a tiny amount with fingers, tap onto skin and blend using your favorite IT Cosmetics brush. Can also be worn as a foundation.

Beauty Tips

Using your IT Cosmetics Heavenly Luxe™ Dual Airbrush Concealer Brush #2, blend Bye Bye Under Eye around your eyes, nose and lips to instantly erase the look of imperfections. Set with Bye Bye Pores for a pore-blurring, shine-free finish that lasts!

Understanding Your Undertone

Warm
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.Neutral
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.Cool
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

We’ve made it easier than ever to find your perfect shade of Bye Bye Under Eye by including an undertone indicator in each of the 48 shade names: W (warm) N (neutral) and C (cool).

Real Beauty. Real Results.TM

Real Results

Real

93% say product provides full coverage*

89% said product corrects the appearance of uneven skin tone*

86% say product corrects the look of imperfections*

82% said skin appears smooth*

80% said product covers skin flawlessly*

Waterproof

Humidity-Proof

Sweat-Proof

All-Day Wear – up to 24 hours

*Results observed in a consumer study.

Our best sellers

Customer Reviews

Rated 5 out of
5 by
MS Mom from
My All Time Go-ToMy skin has changed drastically and hormonally over the past few years. I’ve tried dozens of concealers and have always come back to this one. Reliable. Adjustable coverage. Long lasting.

Date published: 2020-06-02

Rated 5 out of
5 by
Kelsey R from
Eye awakening trio... loved itLoved everything. Already used the concealer before but I wanted to try the brush and brow after seeing a tutorial. And well I’m hooked!!! Thanks it cosmetics!

Date published: 2020-06-01

Rated 5 out of
5 by
babygirl1 from
Dark circle instantly goneI was scared to order this because the product container changed from the one I had. I do not regret this at all. I usually put on benefit pink under eye corrector and then a concealer, by mid day it looks all caked up. But I just have to put this one product on and I'm good to go. I love it.

Date published: 2020-06-01

Rated 5 out of
5 by
jeanie1202 from
I look like a different person!I look like I’ve slept for a week straight! I LOVE Bye Bye undereye and this brush to help even application. Thank you!!

Date published: 2020-06-01

Rated 5 out of
5 by
CXD814 from
Great price!Wow great value! These are essential pieces to your bag. I use them every day and love IT!

Date published: 2020-06-01

Rated 5 out of
5 by
btp853 from
Great concealerI have very dark circles under my eyes and this product provides great coverage

Date published: 2020-05-31

Rated 5 out of
5 by
JMW1 from
Eye setLove all items and so far the best eyebrow pencil I own

Date published: 2020-05-30

Rated 5 out of
5 by
Barbidol77 from
Great all-around the eyeGreat coverage! Love the texture of the eyebrow pencil.

Date published: 2020-05-30

Rated 4 out of
5 by
Lauren43ver from
Bye Bye Under Eye CreamIt seems like the cream is a little different than the one I had before but I still like the product.

Date published: 2020-05-29

Rated 5 out of
5 by
Grammawong from
Bye Bye Under EyeI’m excited to find something to use as an eyeshadow base! I’ve used a base for many years; and since retiring, but I just cannot afford the base in the line of cosmetics I formerly used. Im loving IT and enjoy being an IT GIRL!

Date published: 2020-05-29

Rated 5 out of
5 by
Dawnie G from
Love this productColor is perfect and blends well. Covers everything from dark circles to blemishes.

Date published: 2020-05-29

Rated 5 out of
5 by
Anonymous from
By FAR the best!This is by far the best and I know because I've tried them all - all prices and all promises. It covers my dry, wrinkled, dark under eyes with just the right coverage, moisture and lasts all day with absolutely no cracks or creasing. My 91 year old mother and 30 year old daughter also swear by it. So, it's great for all ages and all issues. Save a lot of frustration and money and just try this.

Date published: 2020-05-29

Rated 5 out of
5 by
Anonymous from
Bye bye my under eye!! I love this product! ❣️Love my bye bye under eye! It really really works! I can’t be without my IT cosmetics!
Waiting for the free gift when the order was placed. I’m sure it will be here soon!!

Date published: 2020-05-29

Rated 5 out of
5 by
Tascha from
best concealer everThis works so well and goes on so easily. Love it!

Date published: 2020-05-28

Rated 5 out of
5 by
KLeo from
Great stuff!I have deep circles under my eyes. Using this product with powder over it has minimized the circle and diminishes the look of lines.

Date published: 2020-05-28

Rated 5 out of
5 by
TamiZ from
All you needBest concealer & eyebrow set there is! Waterproof concealer & budgeproof eyebrow pencil stays in place. Been using this for years & will continue!

Date published: 2020-05-27

Rated 5 out of
5 by
Yogimom from
Best dark circle concealer ever!Only product that covers dark eye circles, and I have tried them all. If you have hereditary dark circles, then this concealer is for you. It also stays all day and doesn’t crease. Works best with setting powder after application to reduce shine.

Date published: 2020-05-27

Rated 4 out of
5 by
Sarav from
Just so soModerate coverage when paired up with foundation. Brow pencil Is a bit light so I have to press hard and use quite a bit each time I use it.

Date published: 2020-05-27

Rated 5 out of
5 by
Michelle1031 from
This product is the best under eye concealer!!I can not say enough about how much I love this product! I first received it in my Ipsy bag over 2 years ago. In those two years I have received other concealers, but end up giving them away because nothing compares to this product. Such a little goes a long way. I received a travel size In February 2018. Over 2 years later and I am just now needing more.

Date published: 2020-05-27

Rated 5 out of
5 by
Alicia N from
Can’t live without!!Love this concealer, I use it under eyes, as well as any other areas that need concealed. This is a staple in my morning routine!!

Date published: 2020-05-27

Rated 5 out of
5 by
Jennifer Tanas from
Hello, Bye ByeI love the product, but hate it took so long to arrive.

Date published: 2020-05-27

Rated 5 out of
5 by
Marizona from
No More Dark CirclesLove this product. Hides dark circles and scars very well. Only need to use a little: pat on.

Date published: 2020-05-26

Rated 2 out of
5 by
JulieK from
Not for meThis product is pretty thick so you don’t need much at all which is good because the size is tiny for the price. For me it was way too thick and goopy feeling. I don’t wear a lot of make up but like to conceal under my eyes. This is not a concealer that works well unless you have a full face of makeup to blend it into.

Date published: 2020-05-26

Rated 1 out of
5 by
Suzannnne from
Missing items from my orderI have been calling and sending email to you regarding my order for over a week Wigan’s not able to get through to anyone My order was incomplete both lip glosses were missing from the order please send those items or credit my account immediately. I am not satisfied with your customer service at all

Date published: 2020-05-26

Rated 4 out of
5 by
Tracy Lovell from
Will this tube every run out!!Very easy to apply. A little goes a long way!! This product will last forever.

Date published: 2020-05-26

Rated 5 out of
5 by
Jacqueline M H from
Love it!It does exactly what it’s supposed to do and provides amazing coverage!!!

Date published: 2020-05-26

Rated 1 out of
5 by
Punico from
Not satisfied, poor quality insurancesThe shade is wrong according to the chart and to customer service. One the tubes has a whitish stripe thru it. There is no exchange or free return postage unlike most companies I have purchased with.

Date published: 2020-05-25

Rated 5 out of
5 by
Grama2150 from
Best coverageHighly recommend. Covers perfectly with no creasing

Date published: 2020-05-24

Rated 5 out of
5 by
Anonymous from
No Circle’s with this babeConsistency is thick but the coverage is AMAZING!! It lasts all day!! Love this!!

Date published: 2020-05-24

Rated 3 out of
5 by
JessilynnRN from
Bye bye under eyeGood coverage a bit greasy upon application. Blends well.

Questions & Answers

Hi for the winer season I use light medium for my bye bye foundation and Nc 35 Studio Fix by MAC. My summer color is medium for BBF and Nc40 for SF by MAC. What is the best match concealer?

Asked by: beca_hou8

Hi there! Thank you for your question. Given the information provided , we recommend looking into the shade 20.0 Medium (N) in Bye Bye Under Eye! We can't wait for you to try IT out. XOXO Tina

Answered by: ITCS

Date published: 2020-06-02

Hi I'm using mediem tan and neutral tan bye bye foundation, what colo should I used for bye bye under eye concealer?

Asked by: anamarie

Hi there! Thanks for reaching out! Since Bye Bye Under Eye Concealer has a our widest shade range, we would need more information on our end to best assist you! We invite you to Live Chat with us on itcosmetics.com, so we can learn more about your undertone and recommend the best shade for you! We look forward to hearing from you! XOXO Tina

Answered by: ITCS

Date published: 2020-06-02

What brush would you recommend I use to blend this concealer?

Asked by: Hyedi

Hi there! Thank you for reaching out to us. For your most flawless results, we recommend pairing Bye Bye Under Eye with the Heavenly Luxe Dual Airbrush Concealer Brush #2! The flat and tapered end of this multitasking makeup brush effortlessly smooths concealer under your eyes, while the round and fluffy end buffs away imperfections for your most airbrushed finish. We hope you try IT out. XOXO Tina
Heavenly Luxe Dual Airbrush Concealer Brush #2- https://tinyurl.com/yc98rjnu

Answered by: ITCS

Date published: 2020-06-02

I would like to try the trio currently I am using shade 24 medium beige what would be the closest match
I use your medium foundation&nbsp;

Asked by: spens4

Hi there! Thank you for reaching out to us. Given your current shade, we recommend looking into the Bye Bye Under Eye shade 25.0 Medium Natural (N) in the IT&rsquo;s Your Eye-Awakening Trio! ! We can't wait for you to try IT out. XOXO Tina

Answered by: ITCS

Date published: 2020-06-02

I wear medium in your cc cream. What color would I use in the under eye concealer.?

Asked by: Mima10

Hi there! Thank you for reaching out to us. Our concealer shades are formulated slightly lighter than the corresponding shade of foundation. Given the information provided, we recommend looking into the shade 20.0 Medium (N). For an even closer match to your skin, feel free to reach back out to us with your undertone! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-06-01

Hello, I order Itcosmetics MEDIUM (W) CC+ cream, what shade of Bye Bye Under Eye I need? Is it should be little lighter than foundation?

Asked by: Anonymous

Hi there! Thank you for reaching out to us. Our concealer shades are formulated slightly lighter than the corresponding shade of foundation. Given the information provided, we recommend looking into the shade 20.0 Medium (N). For an even closer match to your skin, feel free to reach back out to us with your undertone! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-06-01

Hi, I use bye bye concealer in medium and my undertone is neutral. &nbsp;I'm probably in between medium &amp; light...what bye bye under eye would you recommend?

Asked by: Anonymous

Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the shade 20.0 Medium (N) in Bye Bye Under Eye! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-06-01

I used to wear shade Neutral Medium in Bye Bye Under Eye. What color should I order now?

Asked by: Chanelle

Hi there! Thanks for your question. Neutral Medium is the shade description for the Medium shade. As the formula is the same, you can select Medium 20.0 (N). We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-06-01

Does this concealer have any spf?

Asked by: Milmomma

Hi there! Thank you for reaching out to us. While Bye Bye Under Eye is not formulated with SPF, you can absolutely pair IT with your favorite sunscreen underneath! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-26

I have never had a concealer that covered my under eye bags. They are always there . It is a family trait. I ordered thr foundation in fair but don&rsquo;t know what to in the concealer.

Asked by: Marnie m

Hi there! Thank you for reaching out to us. Bye Bye Under Eye delivers highly pigmented, long-lasting full coverage formulated to cover a variety of skin concerns including under eye bags. If Fair is your perfect shade match in our concealers, you can look into the shade 11.0 Light Nude (N) in Bye Bye Under Eye! For an even closer match to your skin, we recommend reaching back out to us with your undertone! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-26

Hi I am almost out of this and mine is the &quot;medium&quot; shade. The ones i previously had were called Medium Neutral. Do I just get Medium (N)? Thank you.

Asked by: RTrim

Hi There, IT Girl! Thank you for reaching out to find your perfect shade of Bye Bye Undereye Concealer. The new shade name for your Medium is 20.0 Medium (N). It is the same shade. We hope you try IT out! XOXO Jan.

Answered by: ITCS

Date published: 2020-05-19

I wear light cc cream and porcelain beige in bye bye redness. I have a cool skin tone. What color should I wear in the concealer?

Asked by: Checker

Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the 11.5 Light Beige (C) shade in Bye Bye Under Eye! We hope you try IT out. XOXO Tina

Answered by: ITCS

Date published: 2020-05-19

I purchased the ByeBye foundation in neutral medium what color would I need in the ByeBye under eye concealer?

Asked by: Suerodz32

Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the shade 22.0 Medium Golden (W) in Bye Bye Under Eye! For an even closer match, feel free to reach back out to us with your undertone! XOXO Tina

Answered by: ITCS

Date published: 2020-05-19

I match Light Fair perfectly. What undereye color do you recommend? I think it will be either Light or Light Nude? Your advise?

Asked by: DianaID

Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the shade 11.0 Light Nude (N) in Bye Bye Under Eye! We can't wait for you to try IT out. XOXO Tina

Answered by: ITCS

Date published: 2020-05-19

I wear NARS shade Madeleine - which colour would be the closest?&nbsp;

Asked by: Sibsy

Hi there! Thanks for reaching out! Since Bye Bye Under Eye Concealer has a our widest shade range, we would need more information on our end to best assist you! We invite you to Live Chat with us on itcosmetics.com, so we can learn more about your undertone and recommend the best shade for you! We look forward to hearing from you! XOXO Tina

Answered by: ITCS

Date published: 2020-05-18

Hello! I am really wanting to start using your concealer but with lockdown I can&rsquo;t get colour matched. I&rsquo;m currently using nw20 from Mac...what shade would you advise?&nbsp;

Asked by: Jones245285

Hi there! Thanks for reaching out! Since Bye Bye Under Eye Concealer has a our widest shade range, we would need more information on our end to best assist you! We invite you to Live Chat with us on itcosmetics.com, so we can learn more about your complexion and recommend the best shade for you! We look forward to hearing from you! XOXO Tina

Answered by: ITCS

Date published: 2020-05-18

My CC Full Coverage is Fair Light. Which under eye concealer/color would you recommend for very dark circles

Asked by: tlf50

Hi there! Thank you for reaching out to us. Given the information provided, we recommend looking into the shade 11.0 Light Nude (N) in Bye Bye Under Eye! We can't wait for you to try IT out. XOXO Tina

Answered by: ITCS

Date published: 2020-05-18

Hello I bought this concealer at Sephora. I would like to purchase directly with you. But the shade says Medium then under in parentheses it says (light-medium). So what shade is this on your website?&nbsp;

Asked by: LFlrs

Hi there! Thanks for reaching out to us. &quot;Light Medium&quot; is the former shade description for the Medium shade. As the formula has not changed, you can now select 20.0 Medium (N) in Bye Bye Under Eye! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-18

What color of this concealer is closest to Porcelain Beige? That is what i wear in the bye bye redness.

Asked by: Checker

Hi there! Thanks for reaching out! Since Bye Bye Under Eye Concealer has a our widest shade range, we would need more information on our end to best assist you! We invite you to Live Chat with us on itcosmetics.com, so we can learn more about your complexion and recommend the best shade for you! We look forward to hearing from you! XOXO Tina

Answered by: ITCS

Date published: 2020-05-18

The product is very oily and leaves a wet sheen. Is this suppose to be like that?

Asked by: WilmaRie

Hi there! Thank you for reaching out to us. A little bit of Bye Bye Under Eye goes a long way! For best application results, we recommend that you warm, tap, blend! Warm a tiny amount with fingers, tap onto skin and blend using your favorite IT Cosmetics brush. If you prefer to set IT to absorb any shine, you can absolutely pair IT with a powder on top like Bye Bye Pores! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-18

I don't like to order things that will reschedule in six months. I typically order at my cosmetics store, but they are closed due to Covid-19, but I am out of product. How can I order just one time

Asked by: Anonymous

Hi there! Thank you for reaching out to us. Any order placed on our site is a one time purchase. To ensure you are not enrolling in an auto-repleinshment, do not check the box for auto-subscription on the product page, or at checkout. If you would like for our team to place your order with you, you can give us a call at 800-356-5120! XOXO Tina

Answered by: ITCS

Date published: 2020-05-13

I previously used this product prior to the colours changing and it was called &quot;Medium (light medium)&quot;
What colour is the new equivalent?

Asked by: ELLIOTT12345

Hi there! Thanks for reaching out to us. &quot;Light Medium&quot; is the former shade description for the Medium shade. As the formula has not changed, you can now select 20.0 Medium (N) in Bye Bye Under Eye! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-13

A few years ago I bought this concealer in the shade medium light. I don&rsquo;t see that shade available anymore. What shade corresponds to medium light?

Asked by: Janet25

Hi there! Thanks for reaching out to us. &quot;Light Medium&quot; is the former shade description for the Medium shade. As the formula has not changed, you can now select 20.0 Medium (N) in Bye Bye Under Eye! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-08

I have an older tube and the color is medium light but I don&rsquo;t see it listed under light or medium. What color do you suggest?

Asked by: Janet84

Hi there! Thanks for reaching out to us. &quot;Light Medium&quot; is the former shade description for the Medium shade. As the formula has not changed, you can now select 20.0 Medium (N) in Bye Bye Under Eye! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-08

I&rsquo;ve always heard for dark under eyes you wear a shade lighter..is this true or is it darker or same as foundation? Thank you

Asked by: Pomom13

Hi there! Thank you for reaching out to us. As our concealers are naturally lighter than the corresponding shade of foundation, you can stick with the same shade as your foundation in Bye Bye Under Eye. As IT is available in a wider shade range, we also recommend keeping your undertone in mind when selecting a shade. We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-08

What should I apply first, the bye bye breakout or the Color Correcting Full coverage cream? How are they different? Or can I use only one?

Asked by: ml74

Hi there! Thank you for reaching out to us. Bye Bye Breakout is your full coverage treatment concealer- drying lotion and concealer in one. You can apply this on bare skin directly on the areas of concerns. For all over coverage, you can follow with CC+ Cream as your color- corrector, or Bye Bye Under Eye as your highly pigmented concealer! Either product can be worn on specific areas, or as your all over complexion product! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-07

Hi, I bought this concealer 2 or 3 years ago and on the back it just says MEDIUM TAN (WARM MEDIUM), how do I know which medium is from the new line of colors? dont know if is medium tan or warm medium, thank you

Asked by: andreaft

Hi there! Thank you for reaching out to us. As the formula has not changed, you can now select 21.0 Medium Tan (W) in Bye Bye Under Eye! We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-07

Can this be used on eye lids to lighten instead of eye shadow?

Asked by: JEANIEbeany

Hi there! Thank you for reaching out to us. Bye Bye Under Eye can absolutely be worn as your base to color correct and cover discolorations on your lids! You can wear IT alone to even out your skin, or apply your favorite shadows on top for a bolder, more pigmented color that lasts! We hope you try IT out. XOXO Tina

Answered by: ITCS

Date published: 2020-05-07

Hi! What color concealer should I get if I wear Tan cc cream? The tan color on here does not look the same as my cc cream. TIA!&nbsp;

Asked by: Anonymous

Hi Tia! Thank you for reaching out to us. If Tan is your perfect match in CC + Cream, you can look into the shade 33.0 Tan Honey (W) in Bye Bye Under Eye! For an even closer match to your skin, feel free to reach back out with your undertone. We hope this helps. XOXO Tina

Answered by: ITCS

Date published: 2020-05-07

Hi! I used to be wearing the old tube in Medium (Light Medium), which one should I go for now ? Light Natural or Light Buff ? Or neither. ? Thank you.

Asked by: Ellie09

Hi there! Thanks for reaching out to us. &quot;Light Medium&quot; is the former shade description for the Medium shade. As the formula has not changed, you can now select 20.0 Medium (N) in Bye Bye Under Eye! We hope this helps. XOXO Tina

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