Android Market App Statistics Boosted With New Metrics

Google's Android Market has new application performance metrics in its dashboard to help inform developers about how their products are faring with users.

Google
(NASDAQ: GOOG) Feb. 28 said it has improved application statistics in its
Android Market to help publishers get a better handle on how users are
accessing and interacting with their applications.
Launched nearly a year ago, application
statistics make up a set of dashboards in the developer console that shows
publishers' installation download numbers across countries, platform versions,
device models and other metrics.

The dashboard
also shows aggregate distribution for all application installs from Android
Market, giving developers an idea about how their applications play relative to
the rest of the Market. As of today, each dimension is now displayed in a dedicated
tab.

There are also new installation metrics that show
how each app has been installed by unique users and unique devices.
Publishers
will now see active installs, total installs, daily installs and numbers of
apps that have been uninstalled. Publishers will also see active installs,
daily installs, uninstalls, and upgrades on specific smartphone and tablet
models as well.
Google is also
making it possible for developers to track app performance across mobile
operators or specific app updates. The app stats dashboard also has timeline
charts for all metrics and dimensions, depicting app installation peak. The
idea is that publishers can better target promotions or app improvements.
The company is
also making it possible for developers who track their stats with another tool
to download those stats in a single comma-separated value (CSV) file for
export.
The Android
Market has come a long way since its 2008 launch, with perhaps the most
significant change being the ability for users to download apps from the
Android Market Webstore to any of their devices.
Google has
also enabled application payment in more countries, carrier billing options,
and retooled the Market client with content ratings.
Recently,
Google launched this Android tutorial Website for programmers new to
Android app development and rolled
out an Android Design Website.