Yahoo Hires Rosen To Oversee Its Media Properties

Yahoo (NSDQ: YHOO) is bringing former Fox Interactive executive Mickie Rosen to oversee its media properties in the Americas as SVP of the Yahoo Media Network. She is reportedly replacing Raymond Stern, who has been leading the group since late September, when SVP of audience, mobile and local David Ko and Yahoo Media head Jimmy Pitaro left the company as part of an executive exodus.

At Fox Interactive Media (NSDQ: NWS), where she was SVP and GM, Entertainment, for nearly three years, Rosen ran properties like Rotten Tomatoes, oversaw content acquisitions and managed Fox on Demand on MySpace, the company’s foray into streaming video. Most recently, she was CEO of Tecca, a shopping service backed by the digital media fund set up by Best Buy and Fuse Capital last spring.

Advertisement

Her ties to Ross Levinsohn, who Yahoo hired as its EVP of the Americas in October, run deep. She worked with Levinsohn when he was Fox Interactive Media’s president, and, later joined him at Fuse Capital, the investment firm he founded. Levinsohn was also Tecca’s chairman.

Rosen’s hire was first reported by AllThingsD‘s Kara Swisher. A spokeswoman confirmed the hire to us but wouldn’t provide details about what specifically Rosen’s responsibilities will be beyond her title.