"Mozilla today announced Boot to Gecko , a very ambitious project that aims to create a 'complete, standalone operating system for the open web'. This project's goal is to develop what seems like a ChromeOS-like operating system where all the apps are based on HTML5."

What are my non techy friends going to do? Trade it in? Give it to a younger sibling? Almost anything other than install a different ROM on it. Even if they did, that wouldn't make that ROM a reference platform.

Also, not sure why a Mozilla based ROM ( which no no has seen) would be less complicated than an Android one. But using one would require the user to ditch all of their previous apps.