Miral, Yas Island’s developer, has joined efforts with Microsoft on an ambitious digital-transformation journey that promises to reshape the global leisure and entertainment industry.

By adopting key Microsoft technologies, Miral said it will deliver unparalleled guest experiences to tens of millions of annual visitors, setting new benchmarks for innovation in the sector.

Miral is the developer and promoter of Yas Island, which includes theme parks such as Ferrari World Abu Dhabi, Yas Waterworld and the Warner Bros World Abu Dhabi.

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“Our vision is to transform Yas Island into a globally recognised wall-less destination, increasing annual footfall to 48 million visitors by 2022, and this digital transformation project is part of delivering on our promise and achieving our vision,” said Mohamed Abdalla Al Zaabi, CEO of Miral.

“Creating personalized seamless experiences by harmoniously bridging the gap between physical and digital was our main priority. The goal was to allow visitors to plan their journey before they arrive, tailor their experiences to their desires and continue to revisit their memories as they leave Yas Island.

"We selected Microsoft as our trusted technology partner because we have strong confidence in their solutions as well as their in-depth global experience in similar industries, which will help us achieve the sought results,” added Al Zaabi.

Miral said Microsoft's Azure Identity will form the core of Yas ID – a unique single login solution that will allow Miral to keep connected to guests across digital touch points.

“Digital transformation is all about engaging customers, empowering employees, optimising operations and reinventing business models,” said Sayed Hashish, regional general manager, Microsoft Gulf.

“Through the power and security of the Microsoft Cloud, Miral will be able to use Yas ID and predictive intelligence to tailor physical and digital visitor experiences. Employees, through real-time 360 customer views, will be able to personalise content, communication and marketing.”