Friday, March 19, 2010

Kelly Dooley is the owner and creator of BodyRock Sport. After meeting her and viewing her collection I had sit down with her and get the scoop about her company and what goes into making the ideal sports bra.

How has the public responded to BodyRock Sport?

Overall, the public has responded to BodyRock Sport very positively, especially women who (A) prioritize fitness and (B) are looking for something different. The most avid consumers are serious athletes--anyone from triathletes and marathoners to cheerleaders and dancers. BodyRock represents a new niche in the fitness industry, so some women absolutely love the product while others don't quite understand the purpose of BodyRock. But the objective is very simple: to encourage women to look and feel good while they're working out and while they're out and about all day. For women whose lives revolve around fitness, BodyRock not only makes sense but also enables them to spice up their workout wardrobes. I can spot my customers from a mile away--they're polished, savvy, bold, fit and confident, and they have that swagger that so many other women lack.

Wednesday, March 10, 2010

A playful cross between recess and boot camp, Punk Rope is a theme-driven, interval-style, song-based class, which incorporates creative calisthenics, games, partner drills, and rope jumping. The emphasis is both on fun and delivering an effective total body workout. Fitnesswise, the focus is on improving aerobic conditioning, anaerobic conditioning, coordination, and agility. Healthwise, the big benefits are improved body composition and bone density.

To learn more about Punk Rope read my one on one interview with the owner and creator Tim Haft on Examiner.com

Thursday, January 14, 2010

If you are suffering from shin splints the first thing you need to do is stop high impact cardio so that you can properly heal. This does not mean you can now be an official couch potato! During your time of recuperation you can swim, focus on upper body routines and use the elliptical machine. Once you're all healed makes sure to follow these three tips to avoid it from happening again.
1. Avoid running on hard pavement,instead opt for an outdoor track or a treadmill.
2. Stretch and warm up your muscles concentrating on your heels and calves.
3. Replace your running shoes often.

Friday, January 8, 2010

Fitness Model Jennifer Nicole Lee is one of the most searched, googled and visited women on the web. Her site gives her an edge against all other others within the health and wellness market. Her fan base continues to grow each and everyday, she has created a website that breaks the mold.

With Ab Circle Pro infomercial, bi-monthly visits to HSN, bestselling author, and a Team BSN Athlete she definitely has a growing fan base.