Our customer VERSEIDAG

VERSEIDAG is a manufacturer of digital printing materials for
advertising printing in widths of up to 500 cm. The certified
materials produced in Germany have been sold in a separate webshop
since 2017.

twocream received the order for the complete implementation of the
project with technical conception, design, development and
implementation.

Based on decades of experience, VERSEIDAG bundles unique know-how
about high-performance materials and application markets with
state-of-the-art production technology at its production sites.
VERSEIDAG products can be found in a variety of highly demanding
application markets, such as textile architecture, large tents,
large format digital printing, biogas, bullet-proof vests and other
industrial solutions.

Going new sales channels

VERSEIDAG wished for a further distribution channel to the existing
intermediate trade for the "Technical Textiles" product area.
Direct sales should enable Verseidag to place high-quality
technical textiles "Made in Germany" at attractive prices.
VERSEIDAG's products are aimed exclusively at B2B customers. In
addition, VERSEIDAG had existing customers who were to be
incorporated into the new system in a customer-friendly manner.
Accordingly, the takeover and activation of existing customers had
to be designed and implemented.

Pure B2B Shop

The offer is aimed exclusively at professionals such as
large-format printers and the focus of the usability concept was on
quickly finding the right product. Customers can narrow down their
search directly on the start page using various filters. Even on a
smartphone, the filters are immediately accessible and easy to
use.
Real challenges became apparent in various details such as the
calculation of delivery costs for the products, which sometimes
weigh several tons.
For information such as availability, prices and customer
information, the shop was connected to the existing ERP system
asynchronously to prevent data loss during ordering
processes.