Wednesday, August 18, 2010

PND Technology: KnowMore

Knowmore is still in beta but it looks promising and interesting to anyone who juggles many social networking relationships. And increasingly that is many of us.

Knowmore has created on view of all your social network relationships and presents that content in various streams that you as a user establish. (Here is the video but sadly the audio is bad but good enough that you can still understand the presenter). Knowmore doesn't care which network supplies the content rather they are focused on presenting all the content you and your social network is interacting with in a more logical and consistent way. For example, you are able to set up streams that collect all the videos and photos that your network is looking at or commenting on regardless of where they were located so you can see a concentrated and focused itemization of this content. Additionally, Knowmore has incorporated a 'social search' function so that you can look at and search everything your network has shared. As they say in their presentation at NYTech, "who better to trust than the people you know and love to tell you what you should be interested in".

It is difficult to determine whether 'aggregation' of our social networks will become a long term play; however, Knowmore is an interesting starting point and once they come out of private beta it may be fun to play around with. Longer term this functionality could be incorporated into your browser but that ignores the ingenuity of companies like Knowmore to add layers and value to their aggregation solution over time.

No comments:

Michael Cairns

I enjoy discussing the publishing industry and in particular the changes that impact the business. On PND, I don't write about everything, just the things that interest me.

My career spans a wide range of publishing and information products, services and B2B categories and my operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer.

I have served as a board member of the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and in addition to my responsibilities at R.R. Bowker, l also served as Chairman of the International ISBN Executive Committee.