Onyx - Fall/Winter 2011/2012

Earl Grey - Fall/Winter 2011/2012

Joanne Stocker -

When and how you began your career in fashion? "Graduating from the prestigious Cordwainers College in 2009 with a Masters in Footwear Design, I have been a finalist and winner of many awards including, the First into Fashion Award with Jimmy Choo and Melanie Rickey, the Footwear Friends Award sponsored by the British Footwear Association, the White Swan competition with Madame Figaro Magazine Paris and the ITS international competition hosted in Italy. Going on to complete a mentorship with Jimmy Choo before establishing my own luxury label in 2010. My aesthetic is inspired by my passion for architecture and a time spent exploring the scale and dynamics of revolutionary construction work, building Marquette's for iconic London projects such as the Pinnacle, London.

Touted as the Sculptress of the Shoe world, I am now an established Luxury London Shoe Designer. On starting my business I stepped out with one thing in mind, to create a luxury shoe brand which would not only astound and delight, but would be made up of ornamental footwear and reflect the couture quality of traditional Italian craftsmanship that is a rarity today. My brand has established an ethos around the history and tradition of craftsmanship and attention to detail to ensure each design is exclusive in its own right. With new designs evolving each season taking inspirations from world heritage architecture photographed on my travels. The shoes are reworked and reinvented with bespoke patterns, heels, platforms and wedges which have been exclusively created for my designs specifically. With each exquisite component and leather individually selected the shoes are carefully constructed and mastered into unique individually designed Couture High heels."

Current projects/Alternative projects "Collaborating with TTwenty8twelve."

Working method"Non Stop list making and always carrying a mini sketch book in my bag for ideas that pop up." Where does your inspiration come from? "World travel and architecture." How many seasons will it take for you to “reach success”? "Hopefully only a few more seasons every season things are moving forward." How many hours does it take to make a piece of your collection? "Around 72 Hours."How many ingredients are necessary for your work? "There are many components in footwear one of my shoes has over 50 components the marble tile is put together from many different pieces and mixes and materials. "How many manias/ticks do you have? What are they? "Shoes."

Favorite celebrity to reinvent the look and how? "Madonna - She reinvented her look continously over the years, I love it when someone just suits every hairstyle and hair colour out there."

Never with/never without "iPhone / Lipstick." Born in "Newcastle."Favorite city "New York." Current city"London." Do you have a second home? If so, where? "My studio."