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The 1st edition of the Beyond Beauty ASEAN trade show, held in Bangkok from September 18th to 20th, has scored a great success by gathering 8,218 visitors over 3 days among which 1,567 international coming from 37 countries. This “one stop tradeshow” achieved to position itself as a key trade platform for the ASEAN Beauty Industry as well as Thailand’s main Beauty hub in the region.
This fruitful edition – with 227 exhibitors coming from 23 countries including 5 national pavilions (Korea, Taiwan, Malaysia, Singapore & Indonesia) – has showcased 2000 products covering the sectors of Beauty & Cosmetics, Spa & Well-being, Herb & Supplement, Nair & Hair leading the event to an estimated trade volume of 30 millions USD (according to the organizer’s exhibitor survey). Such a great and wide range of business opportunities has been reinforced by the Hosted VIP Buyers programme which brought 100 top buyers from the ASEAN region to attend and participate in more than 450 pre-scheduled business meetings with the exhibitors.