An exploration of the relationship between heritage opulence and techy utopia, the collection seeks to redefine the parameters of modern luxury and documents the significance of value perception. From the victorian grandiose, a maximalist demonstration of wealth and social stature through heady excess, to the contemporary pursuit for minimalist luxury stealth wealth. The collection juxtaposes both paradigms, capturing the filtered beauty within each. The linear contrasts with the sinuous; the modernist restraint is in dialogue with the floridly embellished and kenophobia is observed through a purist lens.

The Victorian parlour found a parallel on the back of the Victorian woman. Decadence and decoration moved to the body of the female: a walking embodiment of social stature. Katrantzou references this through flounced, ruffled silhouettes, embracing the body tightly, kicking to fullness below the knee, with the bygone elegance of a belle epoque grandee. Garment surfaces are crowded with detail and texture. The contrast to the nineteenth century bourgeoisie?

Tubular echoes of a modernist aesthetic, emulated in strict rectilinear shapes and abbreviated hemlines. Silhouette is simplified, a stark contrast to the heritage verbose. seamless moulded tailoring breathes life into the utopian concept of the ideal female form, with Katrantzou looking to automotive textile technology to create seamless sculptural forms without stitching.

GUCCI AW2018 AD CAMPAIGN

SALVATORE FERRAGAMO AW2018 AD CAMPAIGN

KENZO AW2018 AD CAMPAIGN

GIORGIO ARMANI SS2018 AD CAMPAIGN

EMPORIO ARMANI SS2018 AD CAMPAIGN

CHAUMET 2018 GRACE & CHARACTER AD CAMPAIGN

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Life is about LIGVING it! mylifestylenews is a micro web-mag based in Hong Kong that delivers a daily up-to-date international and domestic fashion and lifestyle related events in a petit journal way. Founded in 2011, mylifestylenews is an intimate and collaborative site created for a global audience who enjoy following the adventure in latest trends and happenings around.