6 ways to write a bad business blog

There are lots of ways to ruin your company blog, but these six are among the most egregious.

Want people to read your business blog? Better yet, want people to read your business blog, respond positively, and take action? Then don’t:

Write in the dead zone. Commenting on breaking news is smart since timely relevance attracts interest. But there’s a definite timeliness window; fall outside it and you always lose. Writing a “What Steve Jobs Means to Me” post a day or two after Jobs passed away is OK (even though we really don’t care what Steve meant to you unless your name is, say, Steve Wozniak or John Sculley.) Dip your toe in the tribute waters a week or two later and you come off looking like Tony Kornheiser’s Bandwagon, only without the irony and wit.

Either immediately post your thoughts on breaking news or wait months or years to let time and hindsight provide the spark for reimagining the topic.

About us

Dynamic Business is Australia’s best-loved small business resource dedicated to providing entrepreneurs, start-ups and business owners with the very latest information and advice on how to start, manage and grow a business.

Published as a hard copy magazine from 1995-2012, and as a website since 2002, Dynamic Business has proven itself to be Australia’s most respected small business news source.