You get a pit in your stomach when someone at the office exclaims, “How could we not know about this? Why didn’t you catch this sooner? When did this change?” You are not alone.

We all know failure to keep up with industry changes can mean we miss a revenue opportunity or incur an undesirable liability. So why don’t we do a better job of staying current when we know it is so important?

Either our news feeds are not making it to us, or we get bombarded with too much news to process. In the end, updates wash over us and we do not process or retain the information effectively. A major contributing factor is our failure to compartmentalize or prioritize the task of processing new information.

So how can you get a different result? Be intentional about checking for updates, but limit how often you check to twice a week*. In other words, slow your roll.

I know you were expecting us to say check more often, but that won’t work. You want a DIFFERENT result, right?

Checking less often allows you to be more purposeful about the task at hand. When you dedicate time for this task, you can be deliberate about absorbing the updates and acting upon changes relevant to your business. If you stick to it, you won’t get caught flat footed.

But then again, there is another way… you can connect with Andrea as she rapid fires the latest industry updates in just 60 minutes. She will digest, translate and make sure you know what to do about these updates. We hope to see you during A Power Hour with Andrea Stark on Thursday, October 19th. At the end, you get to pick her brain… that opportunity alone is a powerful reason to attend!

*​You need a place to store updates until you are ready to process them. Consider creating a special folder in your email called “News”. This dedicated folder gives those messages a home until you are ready to review them twice a week.

To create a folder in Outlook, simply right click Inbox, select the New Folder option and label the folder “News”. Now you can drag and drop newsy-emails into your “News” folder.