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5.
michael@leander.me @michaelleander / michaelleander.me /
The purpose of marketing is to
acquire, convert, retain and grow
customers whom then in turn will
attract other customers through
referrals

6.
Think about
top, mid
and end of
funnel
and focus
ferociously
on the end
goal, short
and long
term
Bottom of funnel is where the action takes place –
engagement need to drive your audience towards
the bottom of the funnel

29.
Think about
top, mid and
end of funnel
and focus
ferociously on
the end goal,
short and long
term
29
Bottom of funnel is where the action takes place –
engagement need to drive your audience towards
the bottom of the funnel

33.
Most Wanted Response
- What do we want people to do?
- What do we want people to think?
- What do we want people to learn?
- How do we want people to react?
- What next step do we want them to take?