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New York, NY – Updated August 21, 2013 – Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms.

New York, NY – The marketing-media ecosystem moved a step closer to a single, seamless asset identification process with the 4A’s (American Association of Advertising Agencies) Board of Directors announcing its unanimous support to make Ad-ID the industry standard by January 1, 2014.

IDEAlliance® Announces Support of Ad–ID as the Industry Standard for Commercial Ad Coding

Alexandria, VA — In support of its members need for a singular, consistent, and seamless asset identification process, IDEAlliance® announced its endorsement of Ad-ID as the standard for digital advertising coding. As a leading developer of widely adopted specifications and best practices in media production,

This notice is to inform you that effective December 17, 2012, there will be a material change in pricing, as well as in Ad-ID programs and service.

Pricing

Under the new pricing model, 75% of current customers will pay less. Credits will be carried over from year to year, and the prefix cost will be $500, down from $1,500. In addition, small advertisers who spend less than $5 million in all media per year can use their agency’s or commercial producer’s prefix.

There are no more excuses for not employing a universal standard for coding advertising assets

- By Bob Liodice, President and CEO, ANA

In late summer 2012, the ANA’s Board of Directors unanimously voted to make Ad-ID the industry standard for all advertising asset coding by January 2014. Enough with all the industry excuses for not employing Ad-ID. There are no more valid reasons, no more lame excuses, and no rationale for deferring the broad scale adoption of Ad-ID. None.

As you are aware, for the last several years, the industry and SAG-AFTRA have been jointly engaged in a progressive study to investigate, develop and build a GRP-based residual system as an alternative to the current residual payment model under the SAG Television + AFTRA Television Commercials Contracts.