ESCP Europe's Creativity Marketing Community

The Company Consultancy Project (CCP) is a key and
integrated element of the MMK programme, designed to provide
students with a collaborative learning experience and demonstrate
in a real-world application the concepts and tools studied during
the programme.

Students form multinational teams to carry out a six-week,
in-depth analysis of a marketing situation or issue faced by a
company. In particular, teams are expected to apply creative
approaches to solve complex marketing problems.

This gives students the valuable opportunity to work at a
professional level with a third-party company or start-up
introduced by the School from amongst its diverse range of
Corporate Partners. A professor from ESCP Europe supervises the
project to offer relevant advice and to ensure that the academic
requirements are met.

The CCP results in a series of recommendations that the company
can implement to meet the strategic challenge at hand. The company
sponsor receives a comprehensive written report and the conclusions
of the project are presented to an academic jury.

Previous topics for Company Consultancy Projects have
included:

Ground-based creation of a marketing programme for a company
start-up

Review of global opportunities for an established FMCG product
line

Design and implementation of a cross-channel communications
strategy

Study into the impact of digital channels and social media on
brand behaviour

Development of consumer segmentation and a set of personas for
a global luxury product

Mapping of a leading online brand community and the value of
its content, influence patterns and customer engagement

Formulation of a communications campaign to launch new apps for
a major TV broadcaster

The student team performed an in-depth review of the assets of the charity, and assessed the interests of its various stakeholders, leading to the identification of innovative opportunities to market the venues for use by new audiences.