Snapdeal to add new features like product selfies, enhanced order-tracking to improve user experience

After redesigning the website 10 days ago, Snapdeal is adding new features aimed at improving the user experience further.Priyanka Sangani | ET Bureau | January 29, 2016, 07:58 IST

After redesigning the website 10 days ago, Snapdeal is adding new features aimed at improving the user experience further. These include product selfies, enhanced order-tracking and a new ‘my order’ page.

“The product has been redesigned to improve the overall information architecture,” said Anand Chandrasekaran, chief product officer. The ‘product selfie‘ allows users to post a picture of themselves with the product.

“We have had a phenomenal response to it so far as customers get to see actual people using the product,” he said adding that it may influence more purchases.

This is among measures taken by SoftBank-backed company to enhance the consumer and seller experience over the last six-seven months. It has used technology extensively to improve efficiency.

For instance, the company claims that delivery times have been brought down by 70-75% in the past year on account of investments in logistics company GoJavas. It has also introduced refunds based on the Immediate Payment Service (IMPS).

“Since September 2015, 93% of refunds are being done within 30 minutes. It has been integrated with the wallet on the back-end to make the whole experience seamless for the customer,” Chandrasekharan said. Snapdeal is also in the process of rolling out its multi-lingual interface, having done so for eight out of 12 languages.

“Though it’s not a major part of sales yet, we are seeing people switching from English to regional languages where the option exists,” he said.

In addition to this, there have been smaller launches like SnapLite, which enables users with slow network connections to access a lighter version of the website that launches in a quarter of the time. Snapsearch allows users to upload pictures and find similar products on the website.