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You know how TiVo released the new Series3 DMR on it’s site a few days ago, apparently allowing people to get their hands on one earlier than they would be able to get one at retail? Oh, and the whole “if you buy direct from TiVo, then you can transfer an older lifetime subscription for $199”? It turns out TiVo has seemingly duped us all on both fronts and more.

So-called TiVo “VIPs” placed their orders for their Series3 units with the knowledge that they would be getting the units earlier, and that it was the only way to transfer a lifetime subscription. Nice service to offer to your most loyal of customers. However, the fiasco that followed has nothing nice about it. Get the full scoop after the jump.

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Tivo Inc. announces a 30% increase in service and technology revenues for its quarter that ended July 31. CEO Tom Rogers claims that this increase was partially due to distribution of TiVo through Radio Shack and the recent signing of a deployment agreement with Cox Cable. Revenues are reported at $52.9 million, compared to $40.7 million for the same period last year.

“We remain highly focused on our key points of differentiation between TiVo and generic DVRs. Those points of differentiation are becoming hugely significant and form the basis of being able to market TiVo’s many benefits as a world apart from simply having a hard drive in a cable or satellite box,” said Rogers.

With 30,000 new TiVo subscriptions, the recently launched KidZone, its new Series 3 unit, and sugar plum thoughts of the Christmas season to come, it’s easy to assume that the only direction TiVo will be traveling is up.