High Performance Beverage Co. Plans Dual Coast Launch While Negotiating International Distribution for Its Throwdown High Performance Sports Beverage Line

High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company") is pleased to announce plans for a dual coast launch of their Throwdown High Performance beverage line as they negotiate for potential international Distribution Agreements.

The Company has been notified by its U.S. distributors that once bottling has been initiated, they are prepared to receive as much inventory as the Company can supply, in order to fuel anticipated sales. Because of this positive response, the Company now plans to start distribution through a dual coast launch. It is expected that initial east coast states will be New York, New Jersey and Florida, while west coast states are expected to include California, Washington, Oregon and Nevada.

Additionally, the Company is currently in negotiations with an overseas oriental beverage distributor for distribution in China and other surrounding Asian Pacific countries. This in addition to the Company's already established international distribution networks should significantly impact sales once Throwdown High Performance beverage is being distributed worldwide. The Company is currently increasing its efforts to establish additional bottling facility agreements both domestically and internationally in order to fuel anticipated growth.

Mike Holley, High Performance Beverage Company President, stated, "We are very pleased with the positive response we have received for our Throwdown beverage line. We consider this an exciting opportunity to exhibit significant growth at a very early stage of production and look forward to meeting the challenge."

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.