Daniel Yankelovich

Tokyo Journal columnist Daniel Yankelovich is a renowned social researcher and public opinion analyst who was born in 1924 in Boston, Massachusetts. He earned both his bachelor's degree (1946) and M.A.(1950) from Harvard University, and carried out post-graduate studies at the Sorbonne in Paris. He also holds honorary doctorates from Washington University and George Washington University largely for his work in the public sector.

He has served in the following roles: Founder, The New York Times/Yankelovich Poll now known as the New York Times/CBS Poll; Chairman, Educational Testing Service (ETS); Founding President, the Society for the Advancement of Socio-Economics; Trustee, Brown University; Trustee, The Kettering Foundation; Fellow, the American Academy of Arts and Sciences; Member, Council on Foreign Relations, and Director of a number of corporate boards, including CBS; USWEST; the Meredith Corporation; Loral Space and Communications; Diversified Energies and ARKLA.

He has taught as a Research Professor of Psychology at New York University, a Professor of Psychology in the Graduate Faculty of the New School for Social Research, and a Visiting Professor at the University of California at San Diego. He was named a Distinguished Scholar at the University of California at Irvine and served as a Senior Fellow at the Harvard University Kennedy School of Government.

In addition to authoring hundreds of articles and speeches, Daniel Yankelovich is the author, editor or co-author of twelve books, the most recent being Toward Wiser Public Judgment (Vanderbilt University Press, 2011). Others include Profit with Honor: The New Stage of Market Capitalism; The Magic of Dialogue; New Rules: Searching for Self-fulfillment in a World Turned Upside Down; Coming to Public Judgment; Ego and Instinct: The Psychoanalytic View of Human Nature-Revised; Beyond the Beltway: Engaging the Public in U.S. Foreign Policy; and Making Democracy Work in a Complex World, Starting with the People.

He is the recipient of The Parlin Award for his pioneering work in marketing research, the Dinerman Award of the World Association of Public Opinion Research and the Outstanding Achievement Award from the New York Chapter of the American Association of Public Opinion Research.

Through the Eyes of Yankelovich

Challenging the Economist Worldview

IN a recent New York Times article, the noted American economist Tyler Cowen challenged one of the truisms of economic theory: the assumption that it is just a matter of time before technological innovation replaces all the jobs that it destroys. Economists have taken this assumption for granted ever since Britain proved the Luddite challenge unfounded in the late 18th century. The Luddites wanted to destroy the new machines that they felt were destroying their jobs. But as time passed, technology came to be seen as a mighty creator as well as destroyer of jobs.

Through the Eyes of Yankelovich

Challenging the Economist Worldview

IN a recent New York Times article, the noted American economist Tyler Cowen challenged one of the truisms of economic theory: the assumption that it is just a matter of time before technological innovation replaces all the jobs that it destroys. Economists have taken this assumption for granted ever since Britain proved the Luddite challenge unfounded in the late 18th century. The Luddites wanted to destroy the new machines that they felt were destroying their jobs. But as time passed, technology came to be seen as a mighty creator as well as destroyer of jobs.

Through the Eyes of Yankelovich

Challenging the Economist Worldview

In a recent New York Times article, the noted American economist Tyler Cowen challenged one of the truisms of economic theory: the assumption that it is just a matter of time before technological innovation replaces all the jobs that it destroys. Economists have taken this assumption for granted ever since Britain proved the Luddite challenge unfounded in the late 18th century. The Luddites wanted to destroy the new machines that they felt were destroying their jobs. But as time passed, technology came to be seen as a mighty creator as well as destroyer of jobs.

Through the Eyes of Yankelovich

Ethical Confusion is the Main Obstacle

Daniel Yankelovich renowned social researcher and public opinion analyst, earned bachelor’s and master’s degrees from Harvard University, and carried out post-graduate studies at the Sorbonne in Paris. He served as founder of The New York Times/ Yankelovich Poll (now The New York Times/CBS Poll); Chairman of Educational Testing Services (ETS); Director of CBS and Loral Space and Communications; and professor of New York University.

Through the Eyes of Yankelovich

A Debate with Large Consequences

In industrialized nations we are in the early stages of one of the most important debates in our lifetime: • Is growing income inequality inevitable or susceptible to change? • If it is inevitable, what should we do to reduce its harmful effects? • If it is susceptible to change, what actions should we take to restore greater fairness to our economies? Starting in the 1970s, and accelerating after the Great Recession of 2007-8, income of those at the top of the scale grew enormously, while wages for the middle and bottom parts of the scale stagnated.

It wasn’t until the gifted French economist Thomas Piketty published his masterful book, “Capital in the Twenty-First Century” that a serious and thoughtful debate about inequality trends began in earnest. The book has caught the attention of the industrialized nations for several reasons.

Through the Eyes of Yankelovich

Tokyo 5

In the coming months, people in America and Japan should expect a lot of discussion on a topic that may at first glance seem like technical economics, but is in fact a red-hot political issue whose consequences are hard to exaggerate.

The topic is whether or not our capitalist systems are undergoing a lasting structural change. Are we inadvertently shifting from forms of capitalism that are compatible with political democracy to forms that are undemocratic?

Standing Up To Culture

By Daniel Yankelovich

IN a changing world, Japan and the United States face similar challenges even though our histories and cultures are very different. In both nations, the influence of tradition and culture is wearing thin while individual choice grows stronger. This places a heavy burden of responsibility on the individual, more than most people are comfortable with.

In late September, Prime Minister Shinzō Abe wrote an editorial in The Wall Street Journal 1, titled “Unleashing the Power of Womenomics.” He out- lined a series of policies for which the dual purpose is to boost women in the workforce significantly and thereby also raise fertility rates.

Prime Minister Abe is well aware that combining these two goals runs counter to the long-held belief that female participation in the labor force lowers fertility rates. He cites a number of government policies that would make his twin goals compatible. These include: expanded day-care and nursing-care services, flexible work arrangements and better pay for women.

THE British philosopher A.N. Whitehead had many wise things to say about business and society. One of his wisest observations was his statement that a great society is one in which its busi- ness leaders “think greatly of their functions.” When they fail, Whitehead concludes, the consequences are “orgies of exploitation” followed by “a descending standard of living.”

This philosophical way of thinking about business and society is strikingly different from the dominant view of economists and politicians. They favor a more technical picture of economies operating in accord with impersonal laws. In this view economies are semi-autonomous entities obeying laws that are independent of the norms, mores and characters of the societies in which they are embedded. The moral vision of the nation’s business leaders carries little economic weight.

Rethinking the MBA

As the global financial crisis has subsided, some business schools have added one or two courses on ethics to their MBA programs. The courses are mostly an afterthought. The thinking behind them is: “Our financial institutions have behaved badly, so maybe it would be a good idea to add a touch of ethical instruction to the curriculum.” Nothing could be more revealing of the mindset of our economic thinkers than that business ethics has become a sideshow, an add-on, an extra frill.

The prevailing view of the economy as a giant autonomous mechanism following inexorable laws is a highly abstract, quasi-scientific conception. Like the laws of gravity, there isn’t much room for ethics. But, in fact, this prevailing view conflicts sharply with how we actually experience the economy in our day-to-day encounters.

The Hungarian philosopher Karl Polanyi emphasized the importance of what he called “tacit knowledge,” or non-conscious knowledge that accumulates from our experience with ideas, objects, people or institutions without our being fully aware of it.

See how one of the world’s most influential people in public affairs, communications and public relations, Daniel Yankelovich, views the world.

A PROBLEM NOT CONFINED TO THE UNITED STATES

DEMOCRACIES with capitalist economic systems like those in Japan, the United States and Europe have many features in common. One is to compartmentalize thinking about the economy as if it were an autonomous system that operated in isolation of the larger society to which it belongs. Such thinking can lead to serious miscalculations of the sort that currently threaten the social contract that now prevails in the United States.

Most economic theorists acknowledge that capitalism creates inequalities. This is a tradeoff that most Americans up to now have willingly accepted, despite the high value we place on equality. To reconcile the conflicting pulls of freedom and equality, Americans have settled on the principle of equality of opportunity as the underlying core value of democratic capitalism. Unfortunately, however, the traditional American value of seeking to “better oneself ” is beginning to show signs of erosion. This is because it is becoming increasingly difficult to realize.