(Via Boing Boing) Here's a customer driven campaign to save a piece of brand iconography - the "ball on a pole" outside 76 fuel forecourts. It seems like the brand masters want to make it a more bland and standard pillar. Makes you wonder why the people at 76 are bothering - removing a bit of a brand experience that people care about - link.

The natural world never ceases to amaze me. This article talks about how parasites can change their host's behaviour to improve the parasites chances of replication. The implication is that human behaviour could be altered by some of these wee beasties without us knowing anything is wrong. This has relevance to viral ideas and "Ooze" (Objects of Sociability) - the ideas most likely to spread are the ones that change the beliefs / behaviour of the carrier to that they are more likely to spread.