A continuous and relevant engagement with the consumers is absolutely essential in the life cycle of a brand. Cadburyâ€™s Bournvita has managed to do so and the name has grown into the consciousness of Indians. Giving the brand a shot in the arm is the return of Bournvita Quiz Contest to mark the latterâ€™s 40th…

Mars International India, worldâ€™s leading chocolate manufacturer, has appointed Raghav Rekhi to lead the Marketing operations for the Chocolate Business in India as the Marketing Director. Raghav will take on the new role with immediate effect. In his new role, Raghav will develop and implement marketing strategies for the brand to achieve the companyâ€™s growth…

Womenâ€™s safety and empowerment issues have become hot topics for urban India today. Can brands be far behind in expressing their views and weaving them into their brand identity? Tata Tea is one such brand that came up with the innovative â€œjaago reâ€ campaign to cause an awakening among consumers. The campaign became synonymous with…

FMCG industries led the shortlist, accounting for over 45 per cent of the shortlisted entries for the awards that showcase the innovative use of mobile in marketing. The range of industries which the campaign entries came from only underscores the growing prominence of mobile as a marketing medium. Cross Media Integration, Mobile Apps, Product /…

MasterCard has appointed Raja Rajamannar as the new Chief Marketing Officer and will be responsible globally for advertising, sponsorships, promotions, research, insights and consumer and digital marketing initiatives. An alumnus of Indian Institute of Management, Bangalore and having studied Chemical Engineering at the Osmania University in Hyderabad, Rajamannar brings a wealth of experience with him.He…

Dulux paints has tried to change consumer perceptions about the exterior beauty of their homes. AkzoNobel, the largest global paints and Coatings Company and the maker of Dulux paints in India, is all set to change consumer perception about the beauty of their home inside out. Dulux paints, the flagship brand of the company has…

ICICI Lombard General Insurance projects itself as a brand with a conscience on social media. Whether it is to raise funds for some upcoming campaign or to raise awareness about their own moral standpoint regarding several social issues, brands have been using social awareness campaigns to position themselves as socially conscious brands. APAC markets such…

The International Retail Leaders summit in Mumbai organized by Economic Times brought together some of the best and the brightest minds from the field of marketing. The summit began on a gloomy note with references to the slowing economy and challenges in the current economic climate, but picked up pace with the ideas and views…

Amul has come up with a new campaign strategy for its Dairy whitener Amulya to connect with the youth. Amulya, the Dairy Whitener from the house of Amul has been long been branded as the whitener with the highest milk fat content. Over the years, Amulya has sneaked into the Indian consciousness with its universal…

2012 was an important year for the mobile. China exceeded the 1 billion subscriber mark1, with 1.11 billion mobile phone users out of a population of 1.354 billion, according to its Ministry of Industry and Information Technology. Mobile phone users represent 80 percent of all phone users in China. Globally, Strategy Analytics reported that a…