Facebook has reached 1.5 billion users globally and 699 million of them visit the Web site daily (source: Zephoria)

Twitter has about 500 million users and 175 million tweets are sent every day (source: Stikky media)

More than half of Twitter users mention product brands or services when tweeting (source: SocialNomics)

More than half of Facebook users look at their friends’ photos for travel ideas (source: Webbed Feet)

23% of Facebook users open their accounts at least 5 times a day (source: Huffington Post)

In 2012, 42% of stories shared by Facebook users on their timeline are about their travel experiences (source: Tnooz)

Every minute, 510 comments are being posted, 136,000 photos are being uploaded, and 293,000 statuses are updated on Facebook (source: Zephoria)

One of the busiest search engines on the Web is Twitter with one billion queries daily (source: Stikky media)

TripAdvisor has more than 36 million members and has a 57 million online visitors monthly

53% of tourists were unyielding when it comes to booking with businesses with incomplete TripAdvisor profile (source: Sparkloft Media)

Social media can now be considered a bona fide marketing platform as 93% of vendors use it to market their products or services (source: Social Media B2B)

52% of travelers alter their travel plans based on the responses and activity on the social media (source: Media Bistro)

Going social media is a very effective way to promote products and services (source: Frederic Gonzalo)

Using social media when selling products can trim marketing cost up to 24%, in effect profit increases. According to Frederic Gonzalo, a Canadian travel expert, only 62% of travel companies had Twitter account in 2011, but it went up to 75% by 2012 and continues to grow today.

More than half of travel companies with business account in Facebook noted an increase in revenue (source: Digital Visitor)

71% of travel agencies on Facebook discovered that they had better interaction and relationship with their customers (source: Digital Visitor)

The Gen Y

The younger generation check their smartphones at least 43 times a day (source: SDL)

The increase in the vacation expenses of younger travelers greatly surpasses that of other vacationer in different age bracket (source: WYSE)

Millennials (15–29 years old) who travel to Australia, 42% of them went there for holidays, 20% for schooling, 15% visited friends and relatives, 8% are business travels, while 6% sought employment (source: Tourism Australia)

58% of millennials would rather travel with friends, that’s 20% greater than the older generation (source: HVS)

7 out of 10 millennials think top destinations have a lot to offer in terms of immersive experiences (source: HVS)

25% more millennials are into overnight vacation trips in 2014 than in 2013 (source: MMGY)

Millennials are presumed to splurge more on travel services compared to other age bracket in 2014 (source: MMGY Global)

60% of millennials are likely to spend their money on travel experiences than material goods (source: MMGY Global)

67% of millennials have used at least 2 different gadgets particularly smartphones and laptop (source: SDL)

44% of millennials hope that companies be consistent no matter what the medium is used (source: SDL)

The younger generations prefer to approach companies on social media mostly for freebies and discounts (source: SDL)

Youths are likely to find materials through social networking sites (source: SDL)

Half of the younger generations in Germany, Norway, and Netherlands can speak another language aside from their own (source: SDL)

One out of three millennials in Australia and UK can speak another language other than English in their homes (source: SDL)

1 out of 4 millennials in the US found language other than English comfortable (source: SDL)

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