As well as giving Fire TV owners access to some of the UK’s favourite comedy, drama and documentary shows, UKTV Play also lets customers curate their own collections thanks to the ‘My List’ function.

UKTV’s CEO Darren Childs said, “As UKTV Play passes its first birthday, this launch marks another exciting step in the growth of the service. UKTV continues to invest in its on demand services and in making brilliant, original programming, meaning our viewers can watch their favourite UKTV shows such as Dave Gorman Modern Life is Goodish and Taskmaster anytime, anywhere.”

Amazon’s Fire TV devices are already home to BBC iPlayer and Demand 5 live as well as other on-demand staples Netflix and YouTube, not to mention Amazon’s own Prime Instant Video subscription and Amazon Instant Video pay per view services.

The only catch-up player from a UK PSB that’s missing is All 4, but until that lands you’ve got the option of streaming Channel 4 content live through the TVPlayer app, which lets you access much of what you’d find on Freeview for free, plus extra channels including Cartoon Network for £5/month.

The number of services landing on the Fire TV platform, which is based on a version of Android, is growing quickly. Along with Freeview Play, it’ll be one of the first platforms in the UK to feature ITV Hub, a forthcoming rebrand of ITV Player that’ll let customers watch episodes of Family Guy on-demand, the first time Seth McFarlane’s animated show has been available on-demand from a free-to-air provider.