A statement from the company said former President Barack Obama and former first lady Michelle Obama "are among the world's most respected and highly-recognized public figures" and that it's "incredibly proud" to work with them.

The "storytelling partnership," as Netflix calls it, will let the Obamas produce a "diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features."

Shortly after the announcement, some conservatives on Twitter threatened to cancel their subscriptions.