Expressway Toyota Case Study

Transcription

1 Case Study

2 Challenges and Solutions Challenges >> CHALLENGE -- ENGAGE potential customers with a refreshing and trackable integrated marketing initiative. >> CHALLENGE 2 -- INCREASE third quarter sales to move strongly into fourth quarter >> CHALLENGE 3 -- CREATE a customer portal in which interested consumers can view other vehicle purchase options in the Toyota line-up, find out their Black Book trade-in value on any vehicle and set an appointment to test drive. Solutions >> SOLUTION -- FORCE MARKETING overcame the dealership s challenges by implementing a 3 month, fully integrated marketing campaign with direct mail and to span the entire quarter and reach a variation of customers within the target audience >> SOLUTION 2 -- BY INCORPORATING Black Book values, we were able to customize purchase for prices and monthly payments based on current trade for every individual. >> SOLUTION 3 -- BY UTILIZING credit information from a reliable vendor, we were able to target customers that qualified for financing based on their credit score range and current Auto Loan APR rate they fell into. >> SOLUTION 4 -- FEATURING personalized URLs on the direct mail and marketing initiatives allowed for a trackable and streamlined shopping to appointment setting experience.

3 Campaign Details Trade In Trade Up - July PO Box 869 Atlanta, GA WE WANT YOUR <Old Year> <Old Make> <Old Model>! 700 WILLIAM T MORRISSEY BLVD. BOSTON, MA OWNER...<First Name, Last Name> YEAR...<Old Year> MAKE... <Old Make> MODEL... <Old Model> Dear <First Name>, <First Name, Last Name> <Street> <City, State Zip> BLE VARIA E IMAG Your <Old Year, Old Make, Old Model> may never be worth more than it is during this event. We are looking to expand our pre-owned inventory by at least eight <Old Model>s in order to meet a growing demand for this vehicle. During this month only, we are willing to offer up to <0%Clean> for your <Old Model>. This offer is based on the Black Book trade-in value for your <Old Year> <Old Make> <Old Model> in clean condition with average mileage. Plus with current incentives, you may be able to upgrade to a new Toyota with lower monthly payments and little to no money out of pocket.3 See below for an estimate on upgrading to a New <New Year> <New Make> <New Model>. If you are interested in seeing an estimate for different Toyota models in our inventory, visit your personal website: <First name>, make sure to visit your personal website! <FirstnameLastname.ExpresswayTradeUp.com> You will also be able to set a convenient appointment and get additional incentives on this website. Call or visit your personalized website today to take advantage of this great offer! This offer will expire on July 3, 204. VISIT YOUR PERSONAL WEBSITE LISTED BELOW FOR: Personalized estimates on upgrading VISIT YOUR PERSONAL WEBSITE FOR ESTIMATES ON UPGRADING TO DIFFERENT MODELS! General Manager to different Toyota models EXAMPLE PREPARED FOR: <FIRST Convenient appointment setting NAME, LAST NAME> NEW <NEW YEAR> <NEW MAKE> <NEW MODEL> <TRIM> <DEALERPRICE>2 <0%CLEAN> <SPLTV>3 OR PAYMENTS FROM: <PMT>3 PER MONTH DEALER LIST PRICE: <FirstnameLastname.ExpresswayTradeUp.com> 700 WILLIAM T MORRISSEY BLVD. BOSTON, MA LESS YOUR TRADE: PURCHASE FOR: UP TO BLE VARIA E IMAG Stock Number: <Stock#>, MSRP <MSRP>, <Transmission> All prices are based on Black Book clean trade-in values, less 40 cents per mile and reconditioning. Trade-in value is based on 2k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value based on higher trim level. Not an offer to purchase. This is an estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book is a registered trademark of Hearst Business Media Corp. All rights reserved. 2 Sale price includes dealer discounts. 3Purchase price shown above is derived from dealer list price less Black Book trade-in value for recipient s vehicle and is subject to change based on trade amount. Payment amount shown above is based on purchase price financed at 0.0% APR for a term of 60 months with 0 down and is subject to change with approved credit. Includes dealer fee. For all vehicles except 204 Toyota Corolla LE, 6.67 per,000 financed. 204 Toyota Corolla LE 7.48 per,000 financed. Amount owed on trade-in will be added to finance amount for new vehicle at time of sale. All offers expire on 7/3/4. 8.5x4 Letter Total Leads PO Box 869 Atlanta, GA WE WANT YOUR 204 <Old Year> <Old Make> <Old Model>! OWNER...<First Name, Last Name> YEAR...<Old Year> MAKE... <Old Make> MODEL... <Old Model> <First Name, Last Name> <Street> <City, State Zip> BLE VARIA E IMAG <First name>, make sure to visit your personal website! VISIT YOUR PERSONAL WEBSITE LISTED BELOW FOR: Personalized estimates on upgrading to different Toyota models GOING ON NOW AT 204 Convenient appointment setting <FirstnameLastname.ExpresswayTradeUp.com> Marketing & Matching POP GOING ON NOW AT 700 WILLIAM T MORRISSEY BLVD. BOSTON, MA SALES LEADS >> PHONE CALLS >> WEB LEADS -- 2

5 Challenges and Solutions Credit Letter - July & Sept PLATINUM REWARDS S REFINANCE DIVISION <FIRST NAME> <LAST NAME>: POSSIBLY REDUCE YOUR INTEREST RATE TODAY! PLATINUM REWARDS <<FIRST>> <<LAST>> <<ADDRESS>> <<CITY>>, <<STATE>> <<ZIP>> Customer No. <PINCODE> Call Toll-Free <FIRST> <LAST> FOR IDENTIFICATION PURPOSES ONLY Seq. No. <SEQ> Issued to: <first name, last name> Customer Number: <pincode> Pre-qualified Amount: 5,500-39,000 More details: YOU HAVE BEEN PRE-QUALIFIED FOR AN AUTO LOAN FROM 5, UP TO 39, See reverse side for terms and conditions of offer. SCAN HERE NOW Dear <First Name><Last Name>, to view our inventory! Use any free QR code IT S TIME TO POSSIBLY REDUCE YOUR AUTO LOAN INTEREST RATE! scanner smartphone app to scan In reviewing our records, it has come to our attention that you have worked hard the last few years to get and keep your credit in good standing. With our Platinum Rewards Program, we would like to reward you for your efforts. 700 William T Morrissey Blvd. Our credit records indicate that your current auto loan interest rate may be Boston, MA 0222 <APR%>% APR or higher. Right now we can reduce your current auto loan payment to as low as 3.99% APR financing or even lower once we consult with you at our dealership partner,. 2 ExpresswayToyota.com There are many benefits to refinancing your auto loan at, ESTIMATED like taking your estimated current monthly payment of <PMT> per month and CURRENT RATE: reducing it by up to 50 per month when you reduce your auto loan percentage to 3.99%. <APR%>% APR 2 We have provided you with very easy options to reduce your interest rate and payment below: OPTION : PLEASE CALL AND ASK If you would like to upgrade your current vehicle, Platinum Rewards FOR TOM PASQUARELLA Programthrough has pre-qualified you from 5,500-39,000 to purchase a new or pre-owned vehicle. Plus, Interest rates are at an all-time low with as low as 0% APR financing on select models. 4 DEALER OFFERS EXPIRE SEPTEMBER 30, 204 OPTION 2: You may be wondering how this is possible. It s simple, if you love the car you are ACT FAST! driving, keep it. With interest rates at an all time low, there may be a possibility to refinance your current vehicle! In addition, 2 wants to give you an additional 2,000 down payment assistance voucher 3 towards the purchase of a new vehicle. So if you are ready for a change, you may be able to save money by trading in your current vehicle and getting a new or certified pre-owned one from. Call and ask for to get started today! PLEASE CALL AND ASK FOR TOM PASQUARELLA 700 William T Morrissey Blvd. EXPRESSWAYPLATINUM.COM Boston, MA 0222 PERSONAL ACCESS CODE: <PINCODE> You can choose to stop receiving prescreened offers of credit from this and other companies by calling toll-free See PRESCREEN & OPT-OUT NOTICE on other side for more information about prescreened offers. Any and all additional assistance/offers are not affiliated with GBA or its pre-qualified offer. All dealer offers expire 9/30/4. >> PHONE CALLS >> WEB LEADS Total Leads + 76 SALES LEADS >> PHONE CALLS >> WEB LEADS -- 2

7 5434 Match the Code Above to Win! Match the Code Above to Win! SCRATCH OFF HERE NEW TOYOTA CAMRY LE as low as as low as During the month of August, we are looking to clear out all of our 204 Toyota LE New Toyota Camry inventory to make room for our incoming 205 models. This is one of the best times to buy all year based on the large discounts and incentives we can pass through to you on any Toyota model in-stock. New 204 Toyota Rav4 as low as Stk# at signing 2, Acquisition, 350 dealer documentation, 25 registration due at signing. Sales tax additional. First payment also due at signing. Offer expires 8/30/4. NEW 204 TOYOTA COROLLA LE NTH on MSRP of 26,275. 2,999 due at signing. Prices exclude dealer fees, tax, tag, title and doc. fee. With approved credit. Offer expires 8/30/4. NEW 204 TOYOTA PRIUS TWO HYBRID Hurry! Call now or bring this letter to the dealership and take I look forward forward to seeing you soon. All offers end on August 30st, 204! NTH Stk# 84 NTH STOCK #: <STOCK>. MSRP PRICE: <MSRP> 700 William T Morrissey Blvd. Boston, MA 0222 CALL VISIT YOUR PERSONAL WEBSITE... INCLUDES A COMPLIMENTARY CAR WASH SAVE 5 SAVE 20 SAVE IF YOUR BILL IS: SERVICE REPAIR SPECIAL 700 William T Morrissey Blvd. Boston, MA 0222 <FirstnameLastName.ExpresswayUpgrade.com> OIL & FILTER CHANGE APR Financing! On select models, with approved credit. Coupon not valid with any other offer. Must present coupon at time of arrival. Limit one coupon per person. Coupon does not apply to prior purchases. Other restrictions may apply, see service advisor for details. Offer expires 08/30/4. Credit Approval! OR All prices are based on Black Book average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 2k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Not an offer to purchase. Value based on highest trim level. An estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book is a registered trademark of Hearst Business Media Corp. All rights reserved. Not valid in conjunction with any other offer. 2Purchase price and monthly payments derived from MSRP less Black Book trade-in value for recipient s vehicles. Purchase price and payment amount shown above are variable based on recipient s trade amount and are subject to change. Any negative equity owed on trade-in vehicle will be added to sale price of new vehicle. Payment amount based on term of 60 months at 0% APR financing with 0 down. Excludes dealer fee. Offer on approved credit. Dealer not responsible for typographical errors. All images are for illustration purposes only. All offers expire 08/30/ DOWN 00% 0% OUR GOAL IS On select models, with approved credit. 700 WILLIAM T MORRISSEY BLVD. BOSTON, MA LIMITED TIME ONLY SERVICE SPECIALS! 00% AVERAGE BLACK BOOK VALUE SUM OF UP TO: <YEAR><MAKE><MODEL> VALID FOR: x7 Mailer Non-negotiable, non-transferable. Not a check. One voucher per purchaser per household. Valid only before 08/30/4. No cash value. 8.5x4 Letter S <FIRST NAME>, UPGRADING TO A <NEW YEAR, MAKE, MODEL> IS MORE REASONABLE THAN EVER... Attention <First Name>, During the month of August, we are looking to clear out all of our 204 Toyota inventory to make room for our incoming 205 models. This is one of the best times to buy all year based on the large discounts and incentives we can pass through to you on any Toyota model in-stock. <NEW YEAR> <MAKE, MODEL, TRIM> We are also looking to build up our quality pre-owned inventory and our records MSRP indicate you own a <Old year> <Old Make> <Old Model>, which is one of the vehicles we have a demand for right now. Due to this demand I would like to present you with this exceptional offer for your vehicle, whether you decide to buy a new car <MSRP> LESS YOUR TRADE UP TO or not. During this event, you can get up to <00%AVG> for your <Old Year> <Old Make> <Old Model>. In some cases, depending on the vehicle condition, we will pay more! <00%AVG> PURCHASE FOR <SPLTV>2 I had my Sales Manager put together a custom upgrade quote for the vehicle that would be the best upgrade for you based on your trade-in. Due to the limited time incentives and factory discounts available, this quote is only good through the end of August. GOING ON NOW AT -BOSTON! Hurry! Call now or bring this letter to the dealership and take OR PAYMENTS FROM advantage of these LIMITED TIME INCENTIVES NOW! In addition, visit your I look forward forward to seeing you soon. All offers end on August 30st, 204! GE A LE IM IAB VAR Sincerely, EXPIRES: 08/30/4 UP TO <00%AVG> AUTHORIZED SIGNATURE Total Leads SALES LEADS <PMT>2 PER MONTH personal website below to schedule an appointment or to receive your custom upgrade quote on our 204 lineup! Marketing & Matching POP GE IMA INCLUDES A COMPLIMENTARY CAR WASH ABLE VARI General Manager 204 Toyota Prius 2, STK# 84, 24 payments of 99 per month. Based on MSRP of 25,235. 3,999 due at signing. Prices exclude dealer fees, tax, tag, title and doc. fee. With approved credit. Offer expires 8/30/4. Up to 5qts of oil. Synthetics and diesels extra. Must be presented at time of write up. Not valid with any other offers or in-store specials. Does not include sales tax, hazardous waste fees, and shop supplies. See Service Advisor for details. Expire 8/30/4. A TOYOTA CAMRY SE, OR 25,000 CASH STK# Toyota Corolla LE, STK# 9092, 24 payments of 99 per month. Based on MSRP of 9,335. 2,999 due at signing. Prices exclude dealer fees, tax, tag, title and doc. fee. With approved credit. Offer expires 8/30/4. Force Marketing OF VEHICLES MATCH THE CODE ON THE FRONT OF THIS MAILER, AND YOU COULD HAVE THE CHANCE TO PLAY STRIKE IT RICH FOR ONE OF THESE PRIZES! <SPLTV>2 OR PAYMENTS FROM <PMT>2 PER MONTH Sincerely, HUNDREDS IN-STOCK for this event! <00%AVG> PURCHASE FOR advantage of these LIMITED TIME INCENTIVES NOW! In addition, visit your personal website below to schedule an appointment or to receive your custom upgrade quote on our 204 lineup! SCHEDULE A SERVICE APPOINTMENT NOW! CALL AND MENTION THIS LETTER. NTH LESS YOUR TRADE UP TO incentives and factory discounts available, this quote is only good through the end of August. NEEDS TO MAKE ROOM FOR THE 205 MODELS, SO WE ARE DISCOUNTING ALL 204 VEHICLES! Toyota Camry LE. STK# 935. Based on MSRP of 24,005. Due at signing 2, Toyota Rav4 LE 4x4, STK# 9097, 24 payments of 99 per month. Based on MSRP of 26, Toyota Corolla LE. STK# Based on MSRP of 9,335. 2,999 due at signing. 24 payments of 99 per month. Price excludes security deposit, dealer fees, tax, tag, title and doc. fees. With approved credit. Offer expires 8/30/4. <MSRP> you with this exceptional offer for your vehicle, whether you decide to buy a new car or not. I had my Sales Manager put together a custom upgrade quote for the vehicle that would be the best upgrade for you based on your trade-in. Due to the limited time 700 William Morrissey Boston, Toyota Camry T LE. STK# 935. Based onblvd. MSRP of 24,005. Due 204MA Toyota 0222 Rav4 LE 4x4, STK# 9097, 24 payments of 99 per month. Based MSRP indicate you own a <Old year> <Old Make> <Old Model>, which is one of the vehicles we have a demand for right now. Due to this demand I would like to present During this event, you can get up to <00%AVG> for your <Old Year> <Old Make> <Old Model>. In some cases, depending on the vehicle condition, we will pay more! STK# /MONTH <NEW YEAR> <MAKE, MODEL, TRIM> New 204 ToyotatoSienna We are also looking build up our quality pre-owned inventory and our records NEW 204 TOYOTA RAV-4 LE 4X4 25,000 CASH GAME 25,000 CASH GAME YOU COULD BE THE WINNER OF ONE OF THESE: Force Marketing SCRATCH OFF HERE NEW 204 Program Office P.O. Box 869 Atlanta, GA Proceed to Program Office PO 869 TIMEBox DATED MATERIALS Atlanta, GA PLEASE DELIVER IMMEDIATELY TIME DATED MATERIALS, PLEASE DELIVER IMMEDIATELY! 9802 Match the Code Above to Win! SCRATCH OFF HERE LE 4X Toyota Camry LE. STK# 935. Based on MSRP of 24,005. Due at signing 2, Toyota Rav4 LE 4x4, STK# 9097, 24 payments of 99 per month. Based on MSRP of 26, Toyota Corolla LE. STK# Based on MSRP of 9,335. 2,999 due at signing. 24 payments of 99 per month. Price excludes security deposit, dealer fees, tax, tag, title and doc. fees. With approved credit. Offer expires 8/30/4. 25,000 CASH GAME CONTEST SPONSOR : A TOYOTA CAMRY LE OR 25,000 CASH, CASH GAME NEW 204 New 204 Toyota Corolla <First Name, Last Name> <Address> <City>, <State> <Zip> SCRATCH OFF ALL 3 TICKETS BELOW. IF ONE OF THE TICKETS MATCHES THIS CODE, COME INTO FOR A CHANCE TO PLAY STRIKE IT RICH! NEW TOYOTA CAMRY LE Attention <First Name>, 204 VEHICLES BRAND MODELS TOYOTA RAV4 NEW 204 TOYOTA COROLLA BRAND NEW GE 500 New 204 Toyotas! <FIRST NAME>, UPGRADING TO A <NEW YEAR, MAKE, MODEL> IS MORE REASONABLE THAN EVER... HELP CLEAR OUT ALL THE 204 MODELS! A LE IM If You Have a Winning Ticket CALL IMMEDIATELY! S SHOP OVER IAB S VAR STRIKE IT RICH! ALL 204 MODEL TOYOTAS MUST GO TO MAKE ROOM FOR OUR 205S! <FIRST NAME>, GET UP TO <00%AVG> Annual Clearance Event - Aug GOING ON NOW AT! FOR YOUR... <OLD YEAR, OLD MAKE, OLD MODEL>! NO PURCHASE OR DONATION NECESSARY TO ENTER OR WIN. PURCHASE OR DONATION DOES NOT INCREASE CHANCES OF WINNING. Void where prohibited. Matching your number at the dealership qualifies you to play the 25,000 Instant Gold Scratch Off Ticket contest. 25,000 Instant Gold Scratch Off Ticket requires removing six (6) of thirty (30) scratch-off surfaces to reveal winning symbols to claim cash prize. If you reveal the six (6) matching pot of gold symbols, you are an instant prize winner, subject to verification. The number of stars in the special play box determines the prize level for which you are eligible. SCRATCH CARD IS VOID AND WILL NOT BE ELIGIBLE FOR PRIZE REDEMPTION IF MORE THAN SIX (6) SQUARES AND SPECIAL PLAY BOX ARE REVEALED IN WHOLE OR PART OR THERE ARE ANY MARKS OR SCRATCHES ON THE CARD OTHER THAN THE SIX (6) REVEALED SQUARES AND SPECIAL PLAY BOX. Any scratch card that is mutilated, altered, copied, hand printed, forged, water damaged, manipulated or tampered with in any way, or that contains any computer programming, printing, mechanical or typographical errors will be considered void and will not be eligible for prize redemption. Odds of winning :593,775. See rules on card for additional details. Contest Sponsor :. Challenges and Solutions STOCK #: <STOCK>. MSRP PRICE: <MSRP> General Manager >> PHONE CALLS >> WEB LEADS William T Morrissey Blvd. Boston, MA 0222 CALL OR VISIT YOUR PERSONAL WEBSITE <FirstnameLastName.ExpresswayUpgrade.com> All prices are based on Black Book average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 2k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Not an offer to purchase. Value based on highest trim level. An estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book values. In the event of a misprinted trade offer your local participating dealer will be able to give you the correct value. Black Book is a registered trademark of Hearst Business Media Corp. All rights reserved. Not valid in conjunction with any other offer. 2Purchase price and monthly payments derived from MSRP less Black Book trade-in value for recipient s vehicles. Purchase price and payment amount shown above are variable based on recipient s trade amount and are subject to change. Any negative equity owed on trade-in vehicle will be added to sale price of new vehicle. Payment amount based on term of 60 months at 0% APR financing with 0 down. Excludes dealer fee. Offer on approved credit. Dealer not responsible for typographical errors. All images are for illustration purposes only. All offers expire 08/30/ WILLIAM T MORRISSEY BLVD. BOSTON, MA SUM OF UP TO: VALID FOR: 00% AVERAGE BLACK BOOK VALUE <YEAR><MAKE><MODEL> Non-negotiable, non-transferable. Not a check. One voucher per purchaser per household. Valid only before 08/30/4. No cash value. EXPIRES: 08/30/4 UP TO <00%AVG> AUTHORIZED SIGNATURE

9 Dear <First Name>, Challenges and Solutions Program Office PO Box 869 Atlanta, GA <First Name>, S S September Exchange - Sept Your <Old Year><Old Make><Old Model> is worth up to <Average> during the September Vehicle Exchange Event! <First Name, Last Name> <Street Address> <City, ST> <ZIP> VARIABLE IMAGE With auction prices at an all time high, your <Old Yr> <Old Make> <Old Model> has never been worth more. During this event, we are willing to offer up to <average> for your trade. Visit your personal website listed below to: Get personalized estimates on new Toyota models Get updates on your Black Book Value Set a convenient appointment <FirstNameLastName.ExpresswayExchange.com> New 204 Toyota Corolla LE New 204 Toyota Camry LE New 204 Toyota RAV4 LE 4x4 Plus, during the September Vehicle Exchange Event, you can upgrade to a new vehicle with possibly a lower monthly payment and with no money out of pocket. 3 See below for an estimate to upgrade to a new <New Yr> <New Make> <New Model> <Trim>. This is based on your trade having average mileage and average condition. Please call , or visit your personal website immediately to view quotes on other Toyota vehicles in stock and to schedule an appointment. General Manager LEASE FOR LUBE, OIL & FILTER LEASE FOR LEASE FOR Stock #9092. Lease for 24 months with 2k miles per year allowance. Stock #935.. Lease for 24 months with 2k miles per year allowance. Stock #9097. Lease for 24 months with 2k miles per year allowance. 2,999 due at signing includes 650 Acquisition fee, 350 Dealer 2,999 due at signing includes 650 Acquisition fee, 350 Dealer 2,999 due at signing includes 650 Acquisition fee, 350 Dealer Documentation fee, 25 Registration fee and first months payment. Price Documentation fee, 25 Registration fee and first months payment. Price Documentation fee, 25 Registration fee and first months payment. Price excludes tax, tag, and title. No security deposit required. With approved credit. excludes tax, tag, and title. No security deposit required. With approved credit. excludes tax, tag, and title. No security deposit required. With approved credit. 0 % OFF 700 William T Morrissey Blvd Boston, MA SERVICE COUPONS BATTERY TEST ALIGNMENT SPECIAL FREE Coupon not valid with any other offer. Must present coupon at time of Coupon not valid with any other offer. Must present coupon Coupon not valid with any other offer. Must present coupon arrival. Limit one coupon per person. Coupon does not apply to prior at time of arrival. Limit one coupon per person. Coupon does at time of arrival. Limit one coupon per person. Coupon does purchases. Other restrictions may apply, see service advisor for details. not apply to prior purchases. Other restrictions may apply, see not apply to prior purchases. Other restrictions may apply, see Offer expires 09/30/4. service advisor for details. Offer expires 09/30/4. service advisor for details. Offer expires 09/30/4. Visit your personal website listed below to: Get personalized estimates on new Toyota models Get updates on your Black Book Value Set a convenient appointment <FirstNameLastName.ExpresswayExchange.com> All prices are based on Black Book average trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 2k miles per year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Value based on highest trim level. Not an offer to purchase. This is an estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book values. In the event of a misprinted trade offer, your local participating dealer will be able to give you the correct value. Black Book is a registered trademark of Hearst Business Media Corp. All rights reserved. 2 Sale price includes all manufacturer rebates, incentives, and dealer discounts. Not all buyers will qualify. 3 Net purchase price is derived from sale price less trade-in value for recipient s vehicle and is subject to change based on trade appraisal. Payment amount shown above is based on net purchase price financed at 0% APR for a term of 60 months with 0 down and is subject to change. For all vehicles except 204 Toyota Corolla LE, 6.67 per,000 financed. 204 Toyota Corolla LE 7.48 per,000 financed. Net purchase price and monthly payment amount include all manufacturer rebates, incentives, and dealer discounts. Excludes tax, title, dealer fees, and any negative equity on trade-in vehicle. Amount owed on trade-in will be added to finance amount for new vehicle at time of sale. All finance terms and rates subject to credit approval. Not all buyers will qualify. All offers expire 9/30/4. YOUR UPGRADE ESTIMATE Prepared For: <First Name, Last Name> 700 William T Morrissey Blvd Boston, MA New <New Year> <New Make> <New Model><Trim> SALE PRICE: <SALEPRICE> 2 LESS YOUR TRADE: UP TO <AVERAGE> 8.5x4 Letter VARIABLE IMAGE PURCHASE FOR: <SPLTV> 3 OR PAYMENTS: FROM <PMT> 3 PER MONTH STOCK #: <STK#> Total Leads + 58 SALES LEADS GOING ON NOW AT -BOSTON! Marketing & Matching POP >> PHONE CALLS >> WEB LEADS -- 22

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