With the announcement of title sponsorship by the American-based international animal nutrition giant Alltech, the Europeans have more of a tie to the USA than previously thought. Alltech, of course, is also the title sponsor of the FEI World Equestrian Games in Kentucky next year.

This beautiful artwork was created by Brand Electioneering, a British marketing firm.

Advertisement

Advertisement

To learn more about the plans for the Alltech FEI European Championships, watch this little video of the announcement of Alltech's sponsorship, hosted by the event's managing director Simon Brooks-Ward with Dr Pearce Lyons of Alltech...and some surprise guests at the end.

A press release about the event deems it "the most important equestrian event to be held in the United Kingdom this decade". Some US riders may qualify to compete in the non-championship events.