Ask the Experts: What is Video Storytelling Best Used For?

From Boston to Atlanta, we traveled across the country this year to meet with some of the industry’s best and brightest video advertisers for story.tech — our national roadshow.

We had a blast learning from our expert panelists and meeting so many talented ad professionals. Before each event, we got a chance to meet with our panelists and pick their brains. We knew they’d share a ton of smart stuff, so we filmed the interviews so you can learn right along with us.

Stay tuned over the next month as we share the interviews here on the blog and on our YouTube channel.

Our first topic: Video storytelling.

Nothing beats the power of sight, sound, and motion to capture an audience’s attention and create an authentic connection. This is why television advertising has long been a mainstay of just about every major product launch and brand campaign. If you want to drive brand discovery, video is the way to do it.

With digital video, a whole new land of opportunity has opened up for marketers. Now, they can tap into the same immersive content medium as television but target consumers with much more accountability and precision, tailoring content based on demographics, purchase intent, and brand sentiment. This allows them to not only drive brand awareness with their videos. It also empowers them influence the entire path to purchase. Furthermore, video analytics from platforms like ViralGains allow them to modify and improve campaigns based on insights and user feedback.

But what is video storytelling best used for? That is what we asked our panelists.