Television

MUMBAI: The biggest entertainment format of the year that brings in cricket like never before, PEPSI IPL has already taken a flying start in its seventh edition. And for the second year in a row, the broadcasters Multi Screen Media, who are airing PEPSI IPL 7 on their channels Sony MAX, Sony SIX have chosen the state of the art sound stages at Reliance MediaWorks in Filmcity for Extraaa Innings T20.

The programming contents of the show involve several elements including live stadium action, and studio programming. The overall programming requirements are thereby stringent, especially considering the fact that the show is aired live everyday. Live feeds from the matches played across different locations and the feed from the in studio programming is entirely consolidated at this place so that the seamlessly integrated programme is available to delight the millions of PEPSI IPL viewers on a daily basis.

The entire setup for the show has been done on one of the floors at the studio complex of Reliance MediaWorks. PEPSI IPL is a long format show and from preparation right up to the entire event, the studio facility will be utilized for almost three months for the show. Availability of the best in class infrastructure, on site technical support, high standards of quality & security; all within the reach at a convenient location like Filmcity is a key reason that has made these shooting spaces the preferred destination for several broadcasters and filmmakers alike.

Known for their Hollywood benchmarked infrastructure, Reliance MediaWorks currently offers three sound stages for all production requirements for broadcast, film, TVCs & events. The new set of 5 stages, which also have the same technical specifications, will be operational in the latter half of 2014.

Neeraj Vyas: EVP & Business Head - Sony MAX "With IPL there has certainly been a revolution in the way cricket based programming is created & aired, and we have set new benchmarks from an entertainment perspective. In order to deliver the very best to our viewers, we need to ensure that everything that goes into the creation of the content is the very best. Thereby, we chose the high technology studio facilities at Reliance MediaWorks, yet again. It is convenient, efficient & high quality, just perfect for all the requirements of the IPL.?

PEPSI IPL programming has a bunch of logistical requirements, in terms of technology, infrastructure and also the fact that the show is aired live. Therefore a studio environment that offers the best possible solutions on all the fronts is needed, and hence Reliance MediaWorks was the chosen destination. Agile technology and services par excellence are the key USPs of Reliance MediaWorks that are crucial in this regard.

Venkatesh Roddam, Chief Executive Officer: Reliance MediaWorks added, "We are committed to providing a personalized service through our studios. We are absolutely delighted to be partnering with Sony for IPL yet again and contributing to the creation of quality content for millions of cricket fans globally. We look forward to a long and successful association."

PEPSI IPL 7 continues with the cricket fervour and Extraaa Innings T20 remains one of the highlights of the show as cricket fans across the world continue to be entertained.