Josip Juraj Strossmayer University of OsijekFaculty of Economics in Osijek

Lower level organizational units

Chair of Economics and Business Management

Place

Osijek

State

Croatia

Scientific field, discipline, subdiscipline

SOCIAL SCIENCESEconomicsMarketing

Study programme type

university

Study level

graduate

Study programme

Business economy; specializations in: Trade and logistics, Management

Study specialization

Trade and logistics

Academic title abbreviation

mag.oec.

Genre

master's thesis

Language

Croatian

Defense date

2017-09-29

Parallel abstract (English)

Marketing in the trade today is a daily occurrence. Every legal person who has to keep up to his business needs to take care of it and invest additional efforts to ensure the planned level of revenue through marketing and other promotional activities. This paper deals with this. Realistic examples show ways that marketing can be used to increase revenue from a store or a shopping center. People are encountered on a daily basis with a host of marketing aspects throughout the day, especially within the store, and they are not even aware of it. In this paper, all this will be more clearly defined and clarified. Concrete examples come mainly from shops and shopping centers in Osijek and its surroundings, and each of the examples is supported by a picture to make the example clearer.
Marketing activities today are everyday and it is very important to approach them from a more professional point of view, in order to extract from them the true maximum, and the activities that will be mentioned, used as a way to increase total revenues. All this is much more elaborate within the work.
What is crucial here is the importance of using marketing activities in a store or a shopping center, especially when considering all the benefits that these activities actually bring.