Cedar Fair (FUN+0.4%) announces that COO Richard Zimmerman will become president of the theme park chain as well.

"His role as President and Chief Operating Officer will be to bridge strategy into execution – sorting to the things that will have the biggest operational impact and turning good ideas into operational reality," says CEO Matt Ouimet.

Following on some buzz from last week, Cedar Fair is not believed to be the theme park company trying to acquire a 200-acre lot in the Orlando area.

Cedar Fair (NYSE:FUN) is up 2.67% and SeaWorld Entertainment is 1.95% higher. Six Flags Entertainment (NYSE:SIX) is showing a more modest gain of 1.00%.

It's not clear if an article in the Orlando Business Journal reporting that a "top" U.S. theme park operator is planning a major project in the Orlando area with the help of international investors is stoking the rally or some other factor is in play.

Pokémon Go is on an annual run rate of $1B, according to an estimate from Cowen Research. Nintendo (OTCPK:NTDOY) is well-positioned to benefit from the ongoing phenomenon through its stake in Pokemon Company and publisher Niantic.

The Pokémon craze was brought up by a variety of companies during their Q2 earnings calls as analysts questioned on the impact of the mobile game on foot traffic, virtual reality potential, mind share, and products/accessories sales.

Shares of SeaWorld Entertainment (NYSE:SEAS) are down 13% after the company disappointed with Q2 earnings and lowered its full year EBITDA guidance to $310M-$340M, from $335M-$365M prior.

During the conference call, execs noted that a lower level of tourism from Brazil continues to be a drag on Florida traffic.

The economy in Brazil isn't a problem for Cedar Fair (FUN+1.8%) which showed steady results earlier this week. Some analysts think Cedar Fair is one of the retail stocks that benefits the most from low gas prices in the U.S.

Cedar Fair Entertainment (NYSE:FUN) reports preliminary net revenues through July 4 rose 4% to approximately $517M from the same period a year ago.

This period traditionally represents approximately 40% of the company's full-year net revenues.

The higher net revenues are a result of a 3% increase in attendance, a 1% increase in average in-park guest per capita spending and a 7% increase in out-of-park revenues, including resort hotels.

Cedar Fair says it generated record season pass sales across its properties. The Company also points to increased revenues from all-season dining and beverage programs and increased group sales and resort bookings.

Six Flags (SIX-0.9%), Cedar Fair (FUN-0.8%), and SeaWorld Entertainment (SEAS-3.4%) are all lower on the day.

There was some rumblings from SeaWorld earlier in the month about a soft trend in Florida due to a drop in international tourism, while Six Flags and Cedar Fair are just now entering their busy season.