I have no doubt that the research team at Microsoft is doing cool stuff.

But it doesn’t matter.

Because to get from the lab to the customer, it has to go through the klein bottle that is the Microsoft addiction to consensus and everyone having a say. Any remote cool potential will be gutted, stomped on, and burned, so that it looks like everything else Microsoft does. Passionless, inoffensive, and, (worst of all), “okay”.

Microsoft is the king of “okay”. They may be the biggest, but they’re still the king of “okay”

No one remembers “okay”. You remember the first, the best, and occasionally, the last. But who the hell remembers the middle, even if it’s the biggest and/or lasted the longest?

Here’s one. Who designed that lamer strip mall you drive by on the way to work?

You don’t care, it’s “okay”. Hell, you don’t even remember the strip mall as anything but collection of shopts.

Those? Those you remember, because none of those were about “okay”. They were, and are, about passion.

Microsoft is like someone who knows how to play a piano, can read music perfectly, but they have no soul for music, no feeling. They can play what’s put in front of them, but they’ll never feel the crowd, never take a risk without a net.

In the end, who cares about Microsoft other making money? It’s the only thing they’ve ever been the best at.

2 Responses to just “okay”…

True dat, but to be fair, Microsoft isn’t interested in being remembered after they’re gone as they are in not being gone at all. They care about being the standard. and ya can’t be the standard if you’re throwing in stuff that most people don’t need and leaving out stuff that many people do need and want.