Upfront

Feb2010

Revo Reaches the Summit

Revo is headed to the mountain top. The performance eyewear maker was a supporting partner and exclusive eyewear provider for last month’s philanthropic expedition, Summit on the Summit: Kilimanjaro.

Grammy-nominated musician, Kenna (top right), masterminded the expedition, which was an ascent of Tanzania’s highest peak to raise awareness of the clean water crisis that affects more than one-billion people worldwide. The expedition raised funds for the Children’s Safe Drinking Water Program, United Nations High Commissioner for Refugees (UNHCR) and Water For People’s PlayPumps Technology.

“I have always believed that a single individual with passion and vision can have a tremendous impact on the world,” says acclaimed mountaineer, photographer and environmental activist Jimmy Chin. “When Kenna explained what he was trying to do, I knew he was going to make something great happen.” The team reached the summit after six intense days of enduring weather conditions ranging from snow to hail to rain, as well as dealing with the effects of altitude sickness.

In keeping with the spirit of the expedition, beginning last month and concluding March 22, World Water Day, Sunglass Hut will donate 15 percent of proceeds from online sales of Revo Abyss and Belay sunglass models to Summit on the Summit: Kilimanjaro beneficiaries.