attitudes

PUB. DATE

February 2000

SOURCE

Advertising Age;2/14/2000, Vol. 71 Issue 7, p76

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This section provides information on the advertising campaigns created for Kellogg Co.'s Nutri-Grain Twists and Go RVing Coalition. TV production company Trans World International used footages from its production of Nutri-Grain sponsored skiing event Bumps & Jumps to create the spot while the promotional campaign for Go RVing used the theme Go RVing, Life's a trip, and was created by Eisner Communications.