"The council said its survey showed it was what people wanted, but a private survey showed this wasn't the case."

Divisional councillor John Connolly said he had initially sided with keeping the caravan park, but had changed his mind since being elected.

"After I looked at all the facts, 24 people are taking advantage of it (referring to the 24 beachfront sites of the total 34 sites). It could be opened up tremendously as public rock pools and swimming pools."

Reader poll

Should the Mooloolaba beach-side caravan park have been heritage listed?

This poll ended on 06 December 2016.

Current Results

Yes. It should have been protected.

53%

No. It's time for it to go.

11%

No - as long as the land is used for the community plan that has been put forward.

35%

This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

BREAKING: The iconic seaside caravan park at Mooloolaba is destined to disappear after a last-ditch appeal to the Queensland Heritage Council was rejected.

The destruction of the holiday spot is scheduled for mid next year, as the Sunshine Coast council transforms the area into an ocean walkway and park.

The council's decision to replace the icon with a water park, tidal rock pool and 40% more public space was made in December last year, immediately prompting a petition to save it, and a call to the Heritage Council to shield it from change.

It is understood the Queensland Heritage Council rejected the bid at its final meeting of the year.

The plan was put together by the Save Mooloolaba Esplanade Caravan Park Action Group and led by Jon Erbacher and Danielle Ryan

Fairfax Media reports Mr Erbacher made a presentation to the QHC, but a majority of the 11 councillors rejected the plan.

"We're disappointed at the decision, but at the end of the day, that is the way the chips fell," he told Fairfax.

The QHC is expected to explain its decision on Tuesday.

The caravan park's website describes it as offering "some of the best views of the magnificent Pacific Ocean".