Filipino-Canadian Mental Health Association

Branding, packaging

Being the first of its kind in Canada, the Filipino-Canadian Mental Health Association came to be in order to bring awareness to the large Filipino-Canadian community within the Lower Mainland. The association provides services in Tagalog and other dialects as well as facilitate culturally-relevant programs and activities.

Bus shelter posters connected to the FCMHA will be seen throughout Metro Vancouver where there is a large Filipino-Canadian population. Balikbayan boxes are a staple of Filipino culture. Families send these large care packages to loved ones back home as a way to stay connected with them. the FCMHA will work in conjunction with the LBC, a well-known express company that ships these packages, to help bring awareness.