Well it looks like 'Add to Shopping Cart' is a link. The 'webpage' it points to is: javascriptlace('Orange Cap'). (found in the href attribute...).

Now that looks somewhat bizarre right off the bat. So now that leads us to believe that your friend is trying to execute some Javascript, possibly trying to make a Javascript function call? Now what's the name of this function?

Is it: javascriptlace or lace?

In the href attribute, to make a Javascript call, you need to use the following prefix:
javascript:xxx(...)