The soil moisture sensor market is expected to grow from USD 131.7
million in 2018 to USD 264.0 million by 2023, at a CAGR of 14.92%
between 2018 and 2023.

The growing demand for the improved productivity, increasing stringency
of environmental regulations, and the gradual shift in the climatic
conditions are the major factors driving the growth of the soil moisture
sensor market. The spatial variability in the soil poses as a major
restraint for this market.

The market for soil water potential sensors is expected to grow at a
higher CAGR during the forecast period. Soil water potential sensors are
affordable and can be used in any soil condition. They require little
maintenance and are accurate enough in most applications.

The agricultural application is expected to lead the market between 2018
and 2023. Agriculture is the primary application of soil moisture
sensors. The early adoption of soil moisture sensors in irrigation
scheduling in the farms has been contributing to the dominating position
of this application in the soil moisture sensor market.

The market in APAC is expected to grow at the highest CAGR between 2018
and 2023. The growth of the market in APAC is attributed to the
increasing shift in the pattern of climatic conditions; adoption of soil
moisture sensors in applications such as research studies, sports turf,
weather forecasting, and construction; and rising awareness about these
sensors among the small farm owners in the region.