The Client

Cooperstown Brewing Company

Cooperstown Brewing is a true small-batch brewery that brews premium and locally produced craft beer. In a market saturated with craft beer competitors, they distinguish themselves through a strong connection to Cooperstown and baseball. Idea Kraft was approached to create a new bottle label and six pack packaging for their new release—Bambino American Amber Ale.

The Challenge

Finding The Perfect Look

The objective of this project was to create a strong association with baseball and Americana and to achieve this we looked for inspiration from classic baseball iconography, such as flags, buntings, vintage tickets and posters.

The Solution

Vintage Look Inspires a Home Run

After exploring some classic Americana and baseball imagery, we settled on a vintage baseball ticket as the perfect source of inspiration. The bold typography and gridded layout offered that nostalgic feel we were aiming for.

After the design was approved and put into production, we eagerly awaited our chance to shoot beauty shots of the project. After much brainstorming, we found the perfect location in an old barn. Golden light, dust motes, and old textured wood completed the look!