Marc Menninger is an online marketing expert who specializes in search engine optimization (SEO) and social media training for small businesses. He is the author of the book "Outrank Your Competition" and regularly conducts Seattle SEO training through his "Get to the Top Workshop". Marc is an active Toastmaster and member of the Seattle Chamber of Commerce and Rotary. He and his wife have lived in Seattle for more than 10 years and they have a 6-year-old son.

I've found that you can increase sign-ups by offering a special incentive like an exclusive report or white paper of interest to your target audience. Of course, you need to follow through on regular, valuable content in your emails as you said.