(PakWired) Apple has successfully procured eye-tracking company SensoMotoric Instruments–a firm which is beneficial for both virtual reality (VR) and augmented reality (AR) applications. An Apple representatives confirmed the acquisition by stating, “Apple buys smaller technology companies from time to time; and we generally do not discuss our purpose or plans.”
Founded in 1991 in Germany, SensoMotoric Company assists power devices like headsets and glasses which can follow people’s observation. The eye-tracking firm has also worked with Facebook’s Oculus Rift VR kit and RedBull’s e-sports lab in the past few years.