The SparxStudios Process

A properly designed and executed website is a critical asset to your business. When designed and developed correctly, your website will further your brand and identity to strengthen your organization.

Without a strong web presence, you’re sure to fall behind in your industry. That’s why we use a six-step process to ensure you’re getting an end product that is truly an extension of your business.

Step One: Inform and Educate

You inform us about your business. We want to know all there is to know about your business: your industry, your competition, the products and services you offer, how you stand out from the crowd, where you are now, and your future goals. This information allows us to develop a customized solution just for you. By telling us about your business, we learn more about you as a client and about your audience, helping us to better serve you and your goals.

We educate you about the options. We provide advice based on where you are in your business. If you’re just starting out, we can help you develop your brand identity and online presence. Our knowledge and expertise will help ensure you stand apart from the competition. We discuss the options and help you navigate through the waters until we agree on a solution that is affordable for you and that will provide the best possible return on your investment.

Step Two: Preparation

Failure to plan translates to a plan for failure. During this stage, we look closely at your competitor’s websites to see what we can do to set you apart. We discuss the features you want and need and develop a website structure. We’ll figure out what will and won’t work for you.

At this point, we’ll develop a workable plan, with stages of completion and target deadlines. We’ll meet with you to ensure everything is what you expect and answer any questions you may have. If necessary, adjustments will be made in this stage to help the rest of the process move smoothly.

Step Three: Design and Development

This is where the fun begins. We’ll start working on an actual website product for you. We’ll design and develop according to the plan, to include the features you asked for, while streamlining code to ensure your site loads within a reasonable amount of time and keeping in line with best practices. We’ll also test and re-test to make sure everything functions as it is supposed to, so when the site goes live, you won’t have anything to worry about.

You’ll be able to see our progress as we move along through a unique development link. You’ll be able to see where we are and watch the as project comes together.

When this stage is complete, we’ll meet with you again to make sure everything is as you expected. If not, we’ll address issues and make adjustments where necessary. At this point, you’ll have a workable frame and be able to see everything from start to finish. Don’t worry, you won’t have to be a technology expert to understand what we talk about. We know you came to us because we’re the technical experts, and we don’t expect you to be. Everything will be discussed in layman’s terms to make it easier for you, and we’ll always provide more clarification should you need it.

Step Four: Content Creation

During this phase, we’ll reach out to our stellar content creation team to develop the words for your website’s pages. Our writers will create engaging and compelling content with keywords worked in naturally for search engine optimization purposes.

You’ll be able to review the content, and upon your approval, we’ll plug it into the wireframe we’ve developed, so you can see the project in its entirety for one more review before getting ready to launch.

Step Five: Training

During this stage, we’ll offer you and your staff members hands-on training to ensure you can maintain the website, if you wish to handle it yourself. We’ll answer any questions you may have, and ensure you are completely comfortable with it.

Remember, if you don’t want to handle your own website maintenance, you don’t have to. We can handle it for you. We’ll talk about the options during our preparation phase. We believe regular upkeep is an essential part of your website. It is the only way to ensure you continue to get a return on your investment. We also believe you don’t have to be the one handling it after we’ve finished the initial build.

Step Six: Live Website Launch

Once you give us the go-ahead, we will move the website from our test servers to your live server. You’ll be online and visible to your customers at this point, but our job isn’t finished yet.

When your site goes live, we’ll do a full sweep to make sure everything is functioning correctly. Though our testing in the final design phases should eliminate the potential for problems, unexpected things do happen from time to time. Should anything happen, we will have a plan in place to address it right away. We will remain available to you 24 hours a day, seven days a week to address any issues or concerns you may have about your website’s operation or maintenance.

After the website has been up and running for a while, we will assess its performance using our analytics software. We’ll review the original goals from the start of the project to see how well those were met. The analytics information lets us know how we are doing and shows us areas where improvements could be made.

At this point, we’ll move onto marketing, search engine optimization, and social media marketing, along with other online strategies to keep your traffic growing. We’ll develop a custom strategy unique to where you are versus where you want to go, your industry, and your products and services. The solution we devise and implement will be specific to your brand, as no two businesses are the same.

Over time, as our online marketing efforts continue, you’ll be able to see a remarkable difference in your business from when you first began working with us.

As you can see from the process, building and maintaining a website is not an easy undertaking, but for business success, it is a necessary one. Our process is designed to cover everything we need to develop a unique presence specific to your business. In order for this to work efficiently and effectively, we need honest, open, and regular communication from you. The more detail you provide, and the more straightforward you are, the easier our job becomes and the better results you get.