Even though Larry Higgins no longer does direct mail, he once went down that path. Before he knew it he had around 150 pieces of returned mail. He had heard how returned mail was like gold, and he was told that he should skip trace his mail pieces, but no one really went into depth about it. This article discusses 5 ways you can deal with your returned mail pieces. Prioritize your returned mail leads You should prioritize your returned mail pieces by creating a list of properties with the most distress signals and equity. This way you spend…

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