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Families that have suffered a bereavement are defying the recession by
splashing out on elaborate coffins, floral arrangements and funeral
services, according to the stock market’s only undertaker.

Dignity’s 616-strong chain of funeral homes recorded an 11 per cent jump in
half-year profits to £27.2 million, pushing up its share price by 5.9 per
cent yesterday. It conducted 33,300 funerals over the six months to June.

“There’s been an uptick in the mix of individual funerals,” Mike McCollum, its
chief executive, said. “A little bit more money is being spent on coffins
and on flowers. If you think the recession

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