Author
Topic: Digital Marketing (Read 6845 times)

Digital marketing is a sub branch of traditional marketing and uses modern digital channels for the placement of products e.g. downloadable music, and primarily for communicating with stakeholders e.g. customers and investors about brand, products and business progress.

In this digital world, making an website presence online is very important. So in this way the very effective method for presenting our website online is digital marketing- it comprises of SEO, SEM, SMO. These 3 methods combined together forms digital marketing. SEO deals with organic search results, where as SEM with paid one. SMO or social media optimization is all about our business or website in social media channels like facebook, twitter, google plus etc. In the current trend social media is playing a major role where people hang out more so having active business channel in social media is very important.

Digital marketing is marketing that makes use of electronic devices such as personal computers, Smartphone, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, emails, apps and social networks.

Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

Digital marketing helps you to spread your services all over the world online. It helps you to grow your business, get traffic, increase your brand awareness by doing SEO, PPC, Social Marketing, Email marketing etc.

Digital Marketing is not just one term but it is made up of a number of terms and techniques like web designing, content strategy, blogging, content management, e mail marketing, social media and search engine optimization or SEO.