All posts tagged small business

Many of the organizations we speak to on a day-to-day basis struggle with developing and implementing an effective digital marketing program. With limited marketing funds and expertise, how do they make the biggest marketing impact?
Here is our list of the four digital marketing must-haves:1. (More)

The clock is ticking to make sure all Canadian businesses and organizations that use email marketing, or send electronic messages of any kind, are compliant with Canada’s Anti-Spam Legislation or CASL. The deadline is July 1st, 2014, which gives businesses a little over a week. (More)

The biggest mistake a small business can make with social media marketing, is not having a community manager. The second? Handing over control of your brand to someone who is not qualified.
Just as social media has evolved to become an essential part of any comprehensive marketing strategy, so have the role and expectations of a community manager. (More)

Have you entered into a long-term relationship with social media? Are you starting to make plans for the future? Or have you recently begun to resent it – feeling chained down by the long lists of needs? Are you considering seeing other marketing strategies? (More)

Do you have a strategic plan in place for your business?
Many small business owners become so preoccupied with the chaos of day-to-day operations essential to running a profitable business, they don’t take the time to invest in a strategic planning process. (More)

The social media tide has slowly been turning towards Google+. Google’s social network now has 540 million monthly active users making it the second most popular social media platform in the world.
The value of Google+ for businesses goes beyond that of other social networks because of the enormous impact it can have on your search visibility. (More)

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” – Dale Carnegie

A white paper on CRM and social media, published a few years ago by Avanade, stated, “Apathy, fear and uncertainty – more than costs – are preventing companies from formally adopting social media technologies.”
Every day, small business owners are bombarded by the same message: you need to incorporate social media into your marketing mix to be successful.(More)