About the Designer

Edwin Lund, the founder and inventor of Polaroid, once said, “Don’t undertake a project unless it’s manifestly important and nearly impossible.” The founders of Impossible took that statement to heart when they set out to save Polaroid from extinction in 2008. They started by purchasing the last factory producing Polaroid instant film, and by 2010, Impossible was manufacturing its own version of several instant film formats. Today, the brand is producing film, refurbished Polaroid cameras, and its own range of analog instant cameras. Impossible has proven its name wrong, but has also proven the importance of instant film.