Re: What is &quot;comptetion&quot; column in keyword research

This column is simply an indication of the competition that you can expect on this keyword. Treat as a scale that ranges from 0 (no competition) to 1 (every man and his dog is bidding on the keyword).

AdWords describes it as the following:

"Competition: The number of advertisers that showed on each keyword relative to all keywords across Google. Note that this data is specific to the location and Search Network targeting that you've selected. In the "Competition" column, you can see whether the competition for a keyword is low, medium, or high."

Re: What is &quot;comptetion&quot; column in keyword research

This column is simply an indication of the competition that you can expect on this keyword. Treat as a scale that ranges from 0 (no competition) to 1 (every man and his dog is bidding on the keyword).

AdWords describes it as the following:

"Competition: The number of advertisers that showed on each keyword relative to all keywords across Google. Note that this data is specific to the location and Search Network targeting that you've selected. In the "Competition" column, you can see whether the competition for a keyword is low, medium, or high."

Re: What is &quot;comptetion&quot; column in keyword research

The number is simply a ratio of the number of competitors on that keyword in comparison to 'the most competitive' keyword within your settings.

So if you are targeting the UK and Google knows that "insurance" is the keyword that is most bid on in that region with 100 competitors. You want to know the competition for our keyword of "Buy Flowers", which Google knows there are currently 56 people bidding on it then your competition level would be 0.56, as it is 56% of the competition in comparison to the most competitive keyword in that region.

That is a simplistic way at looking at it, but it should give you an idea of what is happening.

In practice though, you should use that column as an indicator of competition as opposed to an actual figure to be manipulated. take anything less than 0.35 as low, anything less than 0.7 as medium and anything more than 0.7 as high. Adjust as you feel comfortable with, but the metric is simply indicative of competition and does not tell you how many competitors there are, as this information is not given to us.