From Cookies to User Profiling

Under
the umbrella of the International School of Business (ISB) and British Academy
in Lebanon (BAL), Dr. Ahmad Bazzi graduate of Gunma Maebashi Japan University, Assiatant
Professor at MUBS, School of Computer
& Applied Sciences, shared his cyber expertise with the students of
ISB and BAL majored in business and particularly e-marketing discipline in
areas like:

1. Immortal cookies

2. Websites User profiling

3. Google User Profiles escorting to different
search results

4. Controversy regarding the “do not track
feature”

5. The use of location/GPS in advertising
networks & its implications

The
primary goal of this presentation was to bring together global understanding of
the current and future SEO practices related to the trade planet while bridging
academic to market practices, under one
roof to discuss the issues facing sophisticated e-marketing. Students can
become aware and more engaged in accelerated user profiling era.