The beautiful thing about democracy is that whether the candidates I voted for win or lose, I will be happy. Please choose to be happy with me and remember the beauty of this day for the next four years. Love and support the leaders we have chosen. We are so blessed.

After spending some time with Grooveshark and Turntable.fm, I’m now starting to come back around to Pandora.

I was initially drawn to the level of control and selection Grooveshark gave me, but often found myself paralyzed, staring blankly at the search screen. When confronted with infinite possibilities, we find it hard to make any decision because there may always be a better option.

Turntable.fm is great. I love the social aspect of selecting music for others to enjoy and sharing the experience. But when I’m part of a group I feel drawn to interact and converse, which easily monopolizes my limited brainpower.

So I’m going back to Pandora for now. The ability to turn it on and not think about it again (save the occasional “Are You Still Listening?” dialog) is priceless.

As Director of Strategy, Jeff leads and mentors Cynergy’s group of Innovation Strategists. These highly creative problem solvers work to understand and inform our clients’ business goals, identify unknown user values and motivations, and transform these insights into opportunities and ideas for engaging experiences that produce results.

Jeff works to continually evolve our Strategy offerings and improve our methodology to ensure maximum business value. He brings over 15 years experience creating digital experiences, an extensive Design background, and a passion for helping people live better lives through technology. Jeff has led business transformation efforts in Finance, Defense, Automotive, I.T., and Retail verticals.

Jul
2011 -
Mar
2013

Experience Director / Cynergy, The Experience Agency

Jul
2010 -
Mar
2013

Innovation Strategist / Cynergy, The Experience Agency

Dec
2009 -
Jul
2010

User Experience Lead / Cynergy, The Experience Agency

2006 -
Dec
2009

Senior Digital Art Director / The C2 Group

Design websites, applications and print materials for non-profit, education and B2B clients. Responsible for achieving client’s business and communication goals through creating digital experiences, with an emphasis on storytelling and content management systems. Oversee every aspect of projects, from developing information architectures to wireframe diagrams, through final design. Create valid XHTML and CSS as needed, as well as Flash development and animation. Support internal development staff and direct design staff. Highly involved in client presentations and daily project communication. Learned basics of video production and editing, and shot custom photography for clients as needed.

Jul
2002 -
May
2006

Senior Art Director / CHANGE Design Group (Formerly The Image Group)

Concept, design, and produce interactive and print materials for non-profit and B2B clients. Assign creative staff to projects, and direct execution and production. Photograph and direct photoshoots frequently. Work with in-house and freelance designers, copywriters and account managers to produce award-winning communications, while working within tight budgets and deadlines.

2002 -
2003

Art Director / The Image Group

Concept, design, and produce interactive and print materials for non-profit and B2B clients. Photograph and direct photoshoots frequently. Work with in-house and freelance designers, copywriters and account managers to produce award-winning communications, while working within tight budgets and deadlines.

Worked as part of the CDROM team developing and designing 6 CDROMs for Consumers Guide. Also worked with a team of editors to concept and storyboard children’s books for Disney, Sesame Street, Pooh, and other licensors. Designed and produced 76-page, full-color product catalog. Directed photo shoots as needed. Did voiceover work as “Robin” for DC Comics’ Batman sound book. Learned Macromedia Director.

1998 -
1999

Graphic Designer/Photographer / Kar Products, LLC

Designed and produced 2000-page product catalog, sales materials, and corporate brochures. Worked with both traditional and digital photo equipment, in studio and on location. Responsible for all stages of print production; from photography, to imaging, to concepting and design, to imagesetting and prepress. Worked with in-house print team and direct-to-plate technology. Also learned HTML, and updated company website. Posted PDF files of sales materials for downloading.