1886 Identity

This logo was done for 1886, a specialized agency within the draftFCB group, South Africa. The name refers back to the year gold was discovered in Johannesburg.

This option explores a strong typographical, elegant route. Being only black and white, the full attention is on the form and shape of the logo. The initial concept started with a timeline, creating 1886 in one, uninterrupted stroke, yet in an unusual, unique way. The result is a simplistic logo that communicates grace, sophistication and romanticism about the 1886 era.

The back of the letterheads and business cards can be black with a clear matt UV pattern.