Secrets the Pros Use to Improve their Facebook Marketing Success

Did you know about 3 million businesses use
Facebook for marketing? So, if you are running a business and wondering how to
deal with your social media marketing in Perth, then this blog is exclusively for
you.

When it comes to social media performance, there
is no official playbook. Most of the businesses that get succeeded in their
Facebook marketing strategies are by making educated guesses, experimenting optimisation
changes, measuring it time to time again, and more. You should work on these
processes to succeed in your marketing strategy. You should also observe what
the most successful brands on Facebook are doing to improve their social media
marketing strategy. But, keep in mind, what works for them may not always work
for you! Monitor them thoroughly to make some educated guesses that boost the
success rate of your Facebook marketing in Perth.

Here we’ve listed the most common traits
followed by the leading Facebook business pages that are worth adding to your
social media campaign.

Post Multiple Times a Day

The Facebook’s news feed algorithm resulted in
a 20% drop in the overall engagement for the brands and publishers in 2017. Gaining
the reach and engagement for the posts is one of the greatest challenges faced
by business pages on Facebook. So, beat this engagement slump by posting on
Facebook multiple times a day. Recent research reports reveal that the highest
performing Facebook business pages posts 135 times a month on average.

If your Facebook page doesn’t have a million
followers, experiment how frequently you post and measure the outcome. Posting a
steady stream of content can build more leads. If you find that posting too
often is diminishing your results, then tweak the strategy accordingly.

Know the Time and Day

Did you know Thursdays and Fridays are the best
days to post on social media and the best time is between 1 to 3 pm? For
leading brands, the user engagement is high on Fridays. Look into the
engagement data from the big brands to check whether their posting strategies
work for your business.

Provide a Service, Not Just Maintain a Presence

If your Facebook business page is not
publishing any funny, entertaining, and informative content, people don’t visit
your page to hang out. Most of the top-performing Facebook pages go above and
beyond the necessary offerings to help their customers. Yes, they offer value
to get rewarded.

Top-Performing Headlines

Can you guess what type of Facebook headlines
gets the most clicks? The best-performing headlines use the phrase “will make
you…” or some similar promise. For example, consider the following headline,
“This Video Will Make You Laugh.” This headline promises some emotional
reaction. These types of headline will double the engagement.

When you focus on creating compelling headlines, don’t skimp on the quality of the content. A study by BuzzSumo reveals that the recent Facebook newsfeed algorithm changes emphasise favour on the quality of the content. So, work smartly to provide your audiences with valuable posts that compel them to click.