That's Obsidian Entertainment, mind you, not that other Ob-thing that's people are flipping out over. So it seems that Sega will be publishing some new game from Obsidian. There's absolutely no details on what the game is, except that it's an original IP and will be released on PC, PlayStation 3 and Xbox 360. Here's some guy from Sega and Feargus practising their corporate doublespeak:

"The development team at Obsidian has 'proven track record' stamped all over it," said Simon Jeffery, President and COO, SEGA of America, Inc. "When SEGA decided to create a fresh and captivating RPG franchise for new generations of hardware, we immediately knew who we wanted to work with."

"We are excited to be working with a great publisher like SEGA as they are willing and excited to launch new and visionary IP on next generation consoles," said Feargus Urquhart, CEO of Obsidian Entertainment, Inc. "At Obsidian, our focus is to make exceptional games and we see SEGA as a true partner in achieving that goal for our next epic RPG."