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Book Description

Be Your Own Consultant: 188 Ways to Improve Your Business Operation

Burstiner, a professor of marketing & business management & a consultant with decades of experience, shows how you can act as your own business consultant & take steps to increase sales & hold down, or even reduce, operating costs. Written in an accessible style for the busy manager, the book is filled with thought-provoking strategies, as well as the practical steps you need to implement them. Covers consulting, finances, human resources, production & warehousing, product-service mix, pricing practices, advertising, selling, sales promotion, & distribution methods. Charts & tables.

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