Marketing to Tweens and Tween demographic

> Pmckenna

Texting Top Teen Communication Link. Most Teens Own Cell Phones, Text Seventy-five percent of 12-17-year-olds now own cell phones, up from 45% in 2004.

Those phones have become indispensable tools in teen communication patterns. Fully 72% of all teens, or 88% of teen cell phone users, are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters. Among all teens, the daily use of texting has now overtaken the frequency of every other common form of interaction with their friends. Interestingly, basic face-to-face communication is only used daily by 33% of teens. Teens Send Numerous Texts The average US teen sends a large volume of text messages per month. Unlimited Text Plans Lead to More Texts Not surprisingly, teens with unlimited text plans send more texts than teens on limited or pay-per-message plans.

MiniScreenWeb - Tracking the Mobile Revolution. December Data on Facebook’s US Growth by Age and Gender: Beyond 100 Million. Facebook has been steadily climbing towards 100 million monthly active users (MAU) in the United States, and it finally reached the milestone late this past month, according to the self-reported data in its advertising tool.

Here’s a closer look at how those numbers break down by age and gender. Be sure to check out the caveats for these numbers at the end of the article — the short of it is that you should take all of these numbers as estimates. Overall, growth appears to have continued at around the same rate as before: Nearly 5 million users joined the site in December, pushing the total from 98.1 million MAU to nearly 103 million MAU. The previous two months saw increases of around 4 million apiece.

Women, especially younger women, continue to comprise the single largest demographic groups within the US. Younger users saw the biggest numerical increases in December and the 26-34 range saw the largest overall increase, adding 839,000 new MAU, most of whom were female.
Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year. Stats: Age Distribution On Social Networks
I’m in a bit of a statistical mood this week and have been hunting down all sorts of charts to keep my sanity in order, and this chart is an absolute winner.

It shows (by percentage) the average age demographics and distribution across all the major social networks. We often get people talking about how facebook & twitter are only for “young people” in their teens & twenties, but ofcourse most of you know that’s just not the case and here is the proof! The chart below is based on US Google ad planner data and showcases an interesting perspective on age demographics among the major social networks.

While some of the obvious networks like Bebo are primarily used by younger audiences, some of the majors like Facebook & Twitter show a much, much older skew which is great news for a lot of marketers… Of note, Facebook’s audience has 61% of users over 35, while twitter is similar with 64% of users over 35. Be Sociable, Share!
10 Cool Websites For Teenagers Who Want to Stand Out. How do kid teens stand out in the digital age?

What sort of cool websites for teenagers are out there that can help? For one, they are producers and creators. The tools they have at their fingertips can spread a viral message in a matter of seconds. Awesome free tools like Animoto and OneTrueMedia help them take pictures, add some text, and spread a message. YouTube, of course, is probably the best way to get noticed these days, as we see by that weird helium Fred Figglehorn kid. Get Creative: 5 Cool Websites For Teen Expression If you type “teen expression” into Google, um, you will get waaaay more than you bargain for…BUT fortunately, there are some sweet pockets of awesome out there. Teen Ink This is a magazine by teens for teens. Young Composers This is a site dedicated to helping teens share their musical compositions.