It looks a big shield to me. Or maybe something taken from the chest of a superhero (the Fanastic Five*, anyone?). It’s the bold new logo for the bold newish Web standard HTML. The logo has been sent out into the world via the W3C (World Wide Web Consortium), as a way of enticing folks to dump the HTML4 and get with the hero.

In fact, the organization has a whole page set up for the new logo that looks a bit like the grown up Web nerd version of an activity book, encouraging folks to incorporate it into their site, create their own HTML5 merchandise, and use the Badge Builder 500, which lets you design “your own stunning, customized badge.”