Facial Washing Powder Limited Edition Bottle 2017
FANCL

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Art Direction

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Product Direction

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Illustration Direction

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Packaging Design

FANCL Corporation offers additive-free cosmetics. We worked on the art direction/design of the limited edition bottle/carton 2017 for its hugely popular product among all generations, Facial Washing Powder.

As one of the initiatives in line with the company’s motto “Consideration for the Nature and Environment”, this carton was required to make “the users to want to keep it after using up the content”. To embody the requirement, we designed the openable carton that could be used as a “coloring sheet”.
Under the theme of the “Co-existence with the Nature”, we proposed the “Comfortable Distance between the Nature and Human Beings” as the key element and the collaboration with Kameichido, the illustrator of the gentle touch. Together, we created the resonating carton with the charming illustration of animals.

We also featured the Japanese flying squirrel from the carton on the bottle to present the related world of the woods and animals on these two surfaces.