The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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About the Author

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

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I bought Malcolm Gladwell's book "The Tipping Point: How Little Things Can Make a Big Difference" (year 2000) as a gift for a friend. He really liked this book. He read it through cover to cover almost without stopping. Malcolm Gladwell's book is a real page turner. This is quite an accomplishment for an intellectual work of non-fiction. My friend went on to read almost every one of Malcolm Gladwell's other books. He really admires the mind and wit of Malcolm Gladwell.

While I have read some of Malcolm Gladwells material, as an orator I found him to be extremely boring/ monotone. I'd strongly recommend that you find a snippet of his audio lectures before buying this, if you like it great, but if you dont then read the book and go for another CD :)

This book does a great job of exploring "epidemics". It provides a variety of examples and explanations of the psychology and sociology behind social "epidemics". While it is written before the coming of age of social media, I believe the principles of this book holds true for providing a rationale as to why some things go viral in this digital age!