This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.
Course objectives:
Entrepreneurial Team Building: Develop an understanding of the what is required in a new venture
Initial Go-to-Market Strategy: Develop a plan to identify and approach your first customers
Financial Forecasting: Building financial projections for the new venture
Entrepreneurial Financing: Raising Equity Capital for the new venture
Growing the Business: Monitoring the new venture’s health and scalability

From the lesson

Module 1: Laying the Foundation

This module discusses the initial steps involved in launching a business to pursue an entrepreneurial opportunity – building the startup’s initial management team and identifying its initial customers. It also includes how entrepreneurs go about presenting the opportunity to potential investors. It includes interviews with the founders of Amber Agriculture and The Graide Network, two startups that have raised initial capital and that are demonstrating initial market traction.