Category: Video

Happy New Year!!

We’ve always followed the rule that shorter videos will get more members of your audience to tune in. However, Facebook is about to change the rules, once again. As you consider your social strategy, make sure that you check out this articleand how longer videos means more prominence in Facebook news feeds. We’re not so sure we’re convinced yet… So let’s stay tuned. And, while we anxiously await to see what changes happen in regards to best practices for presenting video online, here are some reasons video can improve digital strategy:

Video is visual and familiar. People are used to watching TV, watching movies… Videos provide an approachable way to introduce and share information. It conveys emotion when words and numbers alone aren’t enough.

They make us human. Video humanizes complex topics and allows audiences to relate to people/conditions/research that might otherwise seem inaccessible.

A good content strategy presents storytelling. Video supports this as it is a great tool for persuasion, advocacy, and awareness-building.

Keep it simple. When video incorporates animation, and unique content genres like infographics and design; it clarifies complex ideas, making them easier to understand. Something great to consider when stressing plain language.

Interested in developing a video strategy for your website? We proudly authored the video (as well as content, blog, and social) strategy for www.healthcare.gov and would love to help you develop yours.