For the next few months, we will identify and KILL common Twitter mistakes or clarify Twitter myths.

One of the biggest mistakes I see new and some long-term Twitter users make is when addressing another Twitter user.

If you simply want to shout out to another Twitter user, begin the tweet with their Twitter handle.

@HeyColleague How are you? Are you going to that event tonight?

The only people who will see this tweet is:
• You
• Them (@HeyColleague)
• Anyone who follows you both (at that moment)
• Anyone who happens to look at your posted feed (at that moment)
• Anyone who happens to look at your colleague’s mention feed (at that moment)

If you want to promote another Twitter user to your community then begin the Twitter feed with ANYTHING BUT their Twitter handle.

This is wrong! @HeyColleague is someone you want to follow. They have great Twitter content. #FF

This is right! ‘ @HeyColleague is someone you want to follow. They have great Twitter content. #FF

These are better! #FF @HeyColleague is someone you want to follow. They have great Twitter content. Great Twitter content by @HeyColleague. This is someone you want to follow. #FF Are you following @HeyColleague for great Twitter content? #FF

By not beginning the tweet with their Twitter handle you haven’t limited the number of people seeing your tweet to the list above.

You don’t need to use scheduling features in HootSuite or TweetDeck to publish a post at a different date and time to your Facebook Page.

Few take advantage of this sneaky Facebook Page tool. While you can’t schedule a post from either your Facebook personal account or a Group, this is how you schedule a Facebook Page post.

To schedule a post to a future date:

On your Facebook Page, write your post in the Status field as you normally would.
Instead of selecting the Post button, choose the downward Triangle next to it. You have 3 options:

Schedule

Backdate

Save Draft

Select Schedule
Select the Date and then the Time
Select Schedule

A scheduled post to a future date must be set between a minimum of 10 minutes and a maximum of 6 months ahead.

To backdate a post:On your Facebook Page, write your post in the Status field as you normally would.
Instead of selecting the Post button, choose the downward Triangle next to it. You have 3 options:

Schedule

Backdate

Save Draft

Select Backdate
Select Year then Month then Day
Select Backdate

This backdated post will be published immediately in the News Feed, and achieved at your chosen date.
However, if you selected the checkbox “Hide from News Feed” then your post will be absent from others’ News Feeds and will only be archived your Facebook page.

The last choice is to Save Draft. This will allow you to hold your post like a visible bookmark for you to edit and schedule at a later time.

How Do You Get More Visibility for Your Instagram Photos and Short Videos?

Post often – The more often you post on Instagram, the more visible you`ll be.

UseHashtags – Your followers aren’t the only ones who will see your Instagram posts. Use Hashtags that others are using so that those who are not yet following you can see your work when your posts pop up in their searches.

Participate in the Weekend Hashtag Project

A great way to increase recognition is to take part in Instagram’s weekly Weekend Hashtag Project. Every Friday, Instagram reveals that weekend’s theme and hashtag. (Yes, the hashtag changes every week.) Shoot your images or short videos of that weekend’s theme then post them on your Instagram account with your story, comments and hashtags. Don’t forget to include that week`s official hashtag. Instagram features the favorites every Monday morning.

Weekend Hashtag Project has two rules to follow: post only what you take, and use photos and short videos of what you took that same weekend.

There are other accounts that feature their own projects that you could be featured on. Keep an eye out for them too. (i.e. @cntraveler)

Don’t forget to check out the Instagram Blog or @Instagram’s own account every Friday for that weekend’s theme and hashtag.