The official blog of the Florida Public Relations Association

Mash-Up Monday

Although we took a short break from mashing, we’re back this week with four stimulating articles to get you going. As usual, we scoured the internet for top public relations articles in case you missed them.

This week we turn “no” into “yes,” who doesn’t want that? We take a look at two infographics: PR – then and now, a look into how public relations differs in the media age; and why social media is good for your brand. Everyone could use a little spring, or summer, cleaning for social profiles. We have five tips for you to freshen yours up.

“Dear Mr. Strauss: Thank you for your submission, but unfortunately …” When you’re an entrepreneur, you hear the word “no” a lot. The not-so-fictional rejection letter above was just one of scores of similar responses I received for years from publishers back in the day when I was first trying to become a published writer. It took me almost a decade of hearing no before — finally! — that all-important yes came in the mail.

By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally. For instance, Facebook is considered to be the most important platform for brands, but suprisingly LinkedIn and blogging platforms are considered more vital than Twitter.