AI Personalization

You can rely on data science to analyze user behavior, preferences, feedback, and characteristics to predict behavior and deliver unique, personalized experiences. This helps you increase engagement and offer dynamic, one-to-one touchpoints with ease.

Build automation with AI personalization.

“Increasing the relevance of the customer experience, that was always the main goal. To have a more relevant conversation.”- Rob Jackson,
Co-Founder, DBI

“It’s important for us to understand why [customers] are there. Then we can deliver an experience that matches up with that intent.”

-LJ Jones,
Director of Optimization, Progrexion

AI personalization FAQ.

How does artificial intelligence help with personalization?

It adds a cognitive component to traditionally human-powered and automated tasks. Machine-learning algorithms allow you to process large amounts of data and suggest the most effective combination of content, product, and offer.

Does AI personalization help with content curation?

By observing user behaviors, along with online habits of peers, AI helps select content for repurposing or retargeting by speeding up the process of filtering through vast libraries of content.

How does AI personalization help with content curation?

AI personalization can assist with delivering the optimal content or design template to your audience, but it cannot yet organize data into creatives.

How does AI personalization help build audience intelligence?

Algorithms assist with surfacing and scoring user traits, preferences, and behaviors, along with contextual identifiers like location or time of day.

Is AI personalization worth the investment?

It assists immensely with rapidly scaling your personalization efforts. Targeted recommendations from machine learning have been shown to contribute up to 30 percent in revenues for leading brands.

Is AI personalization limited to email and website content?

No. Personalization driven by data science can be applied across all digital touchpoints, delivering increasingly relevant content across channels and connected screens and devices.