The phrase originated in the late 20th century as a neutral or positive term for people engaged in social justice activism.[1] In 2011, when the term first appeared on Twitter, it changed from a primarily positive term to an overwhelmingly negative one.[1] During the Gamergate controversy, the negative connotation gained increased use, and was particularly aimed at those espousing views adhering to social liberalism, cultural inclusivity, or feminism, as well as views deemed to be politically correct.[1][2]