The Rethink Beautiful Campaign Is Challenging Everyone To Redefine What’s Considered Beautiful

Wellness company Lycored is encouraging everyone to redefine and recreate their own personal definition of what beauty means. They've named the body-pos movement the "Rethink Beautiful" campaign. Rethink Beautiful is making the rounds now, thanks to a lovely and uplifting video that has already been shared by thousands. The video showcases nine women and men who are finding beauty in unexpected areas of their lives, and openly questioning what it means to be beautiful, why they feel beautiful in certain circumstances and not others, and how to think about beauty in a different light.

In the opening scene one of the volunteers explains, "I think that society creates a message that beauty is a certain thing and when you are not that certain thing you are not beautiful." So instead of listening to and believing in these harmful preconceived notions, they are on a mission to redefine the definition of beauty. "I feel beautiful when I make people laugh," one of the video participants says. "I feel beautiful when other people appreciate me for who I am," another chimes in. Watching each of them challenge the traditional notions of beauty is more than inspiring. "When they smiled so did I," one of the commenters writes underneath the footage. "THAT'S beautiful—to give out positive energy, to lift others up, and to comfort those who are sad....That's beautiful."