“Story Matters Here” inspires all the network does and
is the common thread that unifies the acclaimed original
productions and the celebration of films from all genres.
Telling great stories has propelled AMC’s reign as the most
Emmy-recognized in basic cable, the only network to win
back-to-back Emmy awards for best drama and the only network ever to win the Golden Globe for best drama for three
consecutive years.

Breakout originals: AMC is creating some of the best
original stories on TV. Originals have been the catalyst for the
network’s momentum. AMC’s March launch of “Breaking
Bad” season three experienced the highest ratings the series
has seen to date. 1 “Mad Men” season four premieres July 25.
AMC’s conspiracy thriller “Rubicon” makes its debut Aug. 1
and this October is “The Walking Dead.” AMC’s originals
provide one of the most premium advertising environments
on television.

AMC events and stunts: AMC’s franchises, stunts and
special events continue to highlight the different ways it treats
movies by providing context and serving them up to passionate viewers. February features AMC’s “Long Live Awards,” celebrating Oscar nominees and winners past and present. May
salutes “AMC Heroes,” honoring films with gutsy roles, culminating in a Memorial Day movie marathon. October is dedicated to “AMC Fearfest,” one of AMC’s most popular franchises,
which reaches an 18-to-49 fan base and reflects a broad selection
of films from the thriller and horror genres. AMC’s newly introduced “Can’t Get Enough” platform celebrates the beloved
blockbusters movie fans are passionate about.

“Breaking Bad”

AIM: An enhanced version of AMC’s Audience Identity Metric, AIM 2010, connects MRI brand data and Nielsen demographic data. AIM 2010 allows marketers to target their brands
to consumers with movie titles and events on AMC, just as they
do when buying broadcast network shows. AMC will conduct
an engagement study to measure the effectiveness of the schedule. It’s a quality buying solution with quantifiable results.
Marketing and activation: AMC’s development of

“Mad Men”

“Rubicon”

scripted originals, short-form content and unique presentation of its acquisitions has allowed the network to put together a roster of premium marketing opportunities for
clients. Integration, sampling, exclusive limited-commercial
presentations, attribute advertising, pod-busting custom creative and on-site activation at film festivals and premiere
events are all conceptualized and executed to maximize
clients’ exposure in partnership with AMC.

Mad Men: AMC made television history twice with “Mad Men”: First by becoming the only network to garner three Golden Globe wins
in a row for Best Television Series-Drama; then, by becoming the first basic cable network ever to win back-to-back Emmy awards for
Outstanding Drama. “Mad Men” is a pop culture phenomenon, having been spoofed on “The Simpsons,” featured as a category on
“Jeopardy!“ and rolling out as a line of Barbie dolls this summer.

Breaking Bad: Halfway through season two, “Breaking Bad” took home its second Emmy for outstanding lead actor for Bryan Cranston’s
portrayal of Walter White. The series has received wide critical acclaim, including from author Stephen King, who called the second season
of “Breaking Bad” “the best scripted show on TV” in Entertainment Weekly. Heading into the series’ third season, Variety hailed it as one of
“TV’s best dramas.”

Rubicon: Coming this summer, “Rubicon” is a conspiracy thriller telling a paranoia-inducing story about trust and power. Shooting in
New York this spring, the series stars James Badge Dale, currently headlining HBO’s “The Pacific.”

Walking Dead: Three-time Academy Award-nominee Frank Darabont (“The Shawshank Redemption,” “The Green Mile”) serves as
writer, director and executive producer on “The Walking Dead” based on one of the most popular graphic novel series of all time.