Evernote Lets People Turn Analog Post-Its Into Digital Notes

The cloud-based productivity tool, Evernote, has extended its reach into another important branch of note-taking through a partnership with the classic 3M Post-It Notes. In a move similar to the Evernote Moleskine notebook, which was released last year, the note-taking and organization software company is blurring the line between digital and analog again, enabling users to preserve their real-world jottings and access them from anywhere.

Users snap the Post-Its they want to capture using a specific Post-It camera introduced in the iOS 7 update (for now, Android users will have to wait). The app detects the color, extracts the handwritten text, and transposes the sticky into a digital representation, enabling easy access and organization.

The partnership also brings a systematic approach to the Post-It colors, which many users of the real-world version disregard. Users can attach categories such as ‘brainstorm’, ‘grocery list’, or ‘to do’ to each color in the palette, which consists of the traditional electric yellow, limeade, neon pink and electric blue. When a memo is uploaded, Evernote will then intelligently place it in the appropriate category.

As an extension of the collaboration, co-branded products are also available. The Evernote Post-It Note Holders are available for pre-order in the company’s new online lifestyle store, Evernote Market, and come in a large size for all four colors, and a smaller, stackable version that holds one block. The intention was to create an aesthetically pleasing desktop accessory that would also facilitate the use of different colors.

Regular Post-Its co-branded with Evernote are also being sold through select retailers and come with a free month of the Premium service.