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Nuggets of Wisdom

Wednesday, March 18, 2015

Starbucks Serves Social Justice With Their Coffee

Do you like your coffee with cream? Half-and-half? A sanctimonious lecture about racial relations in America? Starbucks will be serving all of that with their new "Race Together" campaign:

Starbucks published a full page ad in the New York Times on Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.

Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today — which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative — will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.

I hate when social justice warriors suggest we need to have a “national conversation" about race. A conversation implies mutual input and output. SJWs don’t want that. They don’t want to hear input about how black children are 70 percent more likely to grow up in a home without a father, or how inner-city black men are 50 percent more likely to drop out of high school (making them 70 percent more likely to go to jail), or how blacks are more likely to be killed by other blacks than by whites. They don’t want to hear any of that. They only want to give output by yelling at white people about how they are responsible for everything wrong with blacks, and how they need to correct these “systematic inequalities” through “racial restitution.”

Fortunately, I’m not the only one who considers Starbucks race-baiting PR move ridonkulous. People left and right, black and white, have taken to social media to lambast Starbucks over it. So if anything, it seems as though Starbucks managed to succeed in bringing Americans together—albeit to mock and ridicule it!