You may have noticed your emails looking a little cramped in Hotmail and Outlook.com recently. The culprit? Discontinuation of support for the margin property in these email clients. Rather than honoring your carefully spaced paragraphs and images, Hotmail and Outlook.com are now completely stripping margin from paragraph tags, leaving default values (0 for the top, right and […]

Justine recently received an email from Slingshot SEO and was so intrigued by its personalization and relevancy that she not only forwarded it to me, but she also reached out to Slingshot SEO to learn more about their email campaign. Between the email itself and Slingshot’s strategy, this is definitely inspiration-worthy! BEHIND THE SCENES: STRATEGY […]

Last Wednesday, we hosted the first Boston B2B Startup Marketing Meeting at our office in Cambridge, MA. About 20 marketers, with various degrees of experience, attended the meetup (we were expecting more but a snowstorm invaded earlier that day!). We spent a little over two hours discussing our challenges, providing tips and identifying the goals that […]

Over the last few years, many new browsers have been released, giving users more choices to access the internet and email. Chrome made big news in the Spring of last year, when some reports showed the popular new browser passing Internet Explorer for the first time. But what about browser usage for email? With many […]

We may have received this email from BrightWave Marketing a few weeks ago, but it was too good to pass up. Who cares if the holidays have passed?! The horizontally scrolling format paired with responsive design, undoubtedly, make it inspiration-worthy. LET’S START AT THE BEGINNING Before we get to the good stuff, let’s start at […]

After returning back to work from the holidays, we’ve been reviewing what we did in 2012 and determining what worked, what didn’t, and what we didn’t do that we had wanted to. Most importantly, we’ve been reflecting on our experiences in 2012 and planning what we’re going to do this year. It’s both an exciting […]

2012 was a BIG year for mobile — mobile opens increased over 48% in only 12 months! With that in mind, companies are (hopefully!) putting a lot of thought towards their mobile strategies in 2013. As you all know, email marketing is all about knowing your audience, so the first step in figuring out your […]

In last month’s market share video, we predicted that mobile opens would continue to increase throughout the 2012 holiday season. That prediction proved true: we saw mobile opens increase from 41% in November to 43% in December. Overall, that’s a 138% increase in the last 18 months, and a 48% increase in 2012. Other notable […]

Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? ESPs do a good job of making unsubscribing from emails super easy, often with one-click. But […]

Just like you, every post published and email sent in 2012 brought in visits, opens, clicks and conversions for us here at Litmus. So like many marketers around the world, we took a little time this week to look at what did well (and maybe not so well) in 2012, hoping to build on our […]