James Cameron is fast replacing Michael Bay as the industry preacher-man. Instead of praising the Blu-ray format though, he's taking to his soapbox weekly to mouth off about 3DTV. This time, about how content-makers need to shoot in 3D.

Yesterday he told television producers in Seoul that shooting in 2D and upscaling to 3D later just isn't good enough: "There's not going to be the time or the money to convert that. It's going to have to be shot live. We're going to learn how to do live shooting. The cost will come down on live 3D production."

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According to Cameron "tens of thousands of people all over the world are shooting in 3D every day," and "we're going to need thousands of hours of sports, comedy and music and all kinds of entertainment."

As we discussed only a couple of weeks ago, it's going to be a long time until we can actually watch anything on our 3DTV sets. Monsters Vs Aliens is being bundled with Samsung 3D glasses packages and Cloudy With A Chance of Meatballs is out in June. Avatar? Well. We won't be seeing Avatar until early 2011, according to reports.

In the US, it's going to be a while until anything is broadcast in 3D. Comcast's 3D channel broadcast the Masters in April, but the next 3D transmission won't be until June, when DirectTV's dedicated 3D channel will launch, along with ESPN 3D.