Heads-UP #31: From Digital Piracy to Illegal Memes

Welcome to this week’s edition of Heads-UP, a collection of the most interesting facts the team discovered this week. We looked at the eye-watering cost of our favourite music videos and delved into the world of digital piracy.

The most expensive music video ever was ‘Scream’ by Michael and Janet Jackson. Second, third AND fourth are all Madonna tracks. – Bill

Game of Thrones Season 7 has been pirated online more than a billion times – Fabienne

But a study by the EU revealed that piracy actually isn’t bad for sales. – Lynn

In 1936, the Russians made a computer that ran on water. #greentechnology -Myriam

According to Havas Media Study 2017 – Paid Media only amounts to half (50%) of the perceived value of brands by consumers. With special thanks to A. George for his direct and invaluable contribution. – Pierre