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Sales Performance Management

Grow your business by understanding and investing in the resources that drive your revenues and profitability.

Grow your business right. By analyzing data from finance, sales, marketing and customer care, understand and allocate resources with the best impact on your revenues and profitability.

For SaaS and other subscription-based businesses, Vena aligns data and resources from across your organization to deliver predictable revenues and maximum growth. Combining insights from previously disparate data sources – including your CRM, ERP and GL systems – Vena gives you clarity on the best ways to grow your business.

Finance: Love making every decision

By drawing on real-time data from sales, marketing, customer care and finance, Vena provides both a top level and deep dive into the most important indicators of your business growth, including cash flow, customer acquisition cost (CAC) and customer lifetime value (CLV).

With Vena, CFOs can be more agile and data-driven in the financial guidance they provide to departments across their organizations. In turn they can work more effectively with other department leaders to turn organization-wide revenue goals into detailed departmental objectives.

Marketing: Maximize the impact of every dollar

Accurately predict how every marketing spend will influence your overall revenue. Integrating data from your marketing automation, web analytics, CRM and other systems, Vena provides you with real-time insights on conversion rates and profitability for every campaign, channel, tactic or message.

Marketing teams are now able to connect the dots with a holistic view of the customer acquisition, lead generation and revenue influence of every marketing investment.

With the wisdom of cross-departmental data – both financial and non-financial – sales leaders can avoid surprises and cut through the biases of subjective sales projections. Vena makes it easy to understand how factors like territory, pricing and product line impact your top and bottom line, so you can manage your teams with the right allocation of headcount and other resources.

Grow your business with all the information you need to drive deal flow and blow away your sales targets.

Customer Care: The right customers for life

Dive into analytics from customer success, sales, marketing and finance to identify your most – and least – profitable customers, and capture the full story behind each one.

Vena combines disparate customer data such as NPS scores, product usage metrics, customer acquisition and support costs in a single solution. With Vena you can quickly unearth customers at risk of churn, the best candidates for up-sell opportunities, even the ones you should let go at the end of their contract.

Bring all your customer metrics together to improve customer satisfaction, focus on the right customers, and increase customer lifetime value.

Increase accountability and accuracy

Assign tasks, status alerts and reminders. Fix mistakes before they happen. Drill down into numbers to see the original source of all your data.

Don’t replace, embrace Excel®

Build on the spreadsheets you already have in Microsoft Excel®. Why go through the pain of learning a new system?

Browse our other products and platform capabilities

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“They have superior database capacity due to the power of the cloud. Usability and user adoption is quick and immediate due to the direct integration with Excel and ease of use for end users and Vena administrators.”

“We wanted to keep our Excel functionality. That was important to use … We’ve streamlined and cleaned up our processes. Now I have extra days. I can actually spend that time on value-added review of my overall document.”

Mike Farrow Director of Financial Reporting AES

“We have been extremely satisfied with the Vena Solutions product and have been able to become more efficient in our budgeting, forecasting and salary planning processes, as well as adding functionality and accuracy that was not possible in the past.”

“Vena is a fraction of the cost of SAP’s flagship product BPC (Business Planning & Consolidation). There are actually a lot of similarities between the two platforms, but I believe that Vena has really delivered a superior product overall.”