Campbell’s Soup Will Nix Artificial Colors and Flavors by End of 2018

July 23, 2015

The company plans to cut down on its use of high fructose corn syrup, too.

Campbell’s Soup Co. — which makes its iconic namesake soup brand, Pepperidge Farm products, and V8 beverages — is the latest company to hop on the anti-artificial ingredient bandwagon. According to Bloomberg, the company plans to make all of its products sold in North America without artificial colors or flavors by August 2018. Campbell’s CEO Denise Morrison revealed during the company’s investor day that Campbell’s is making this change as “part of an effort to be more open with consumers.” She added, “We will be…