January 23, 2009

Potential Action Sports Wipeout?

Quote of the day...

“A tidal wave is coming, and it's going to take a lot of the weak
players out,” Sadeghi said. “Anyone who can hang on and go through the
cultural shift that is coming will be stronger for it.” Via - Union-Tribune

So much is dependent on the industry's alignment with population trends that, for the most part, are pushing the cultural shift taking place.

Participation and representation levels in action sports has to reflect the emerging multicultural youth market. For example, if snowboarding does not grow, then there won't be any customers in the 'new economy'. Sad prospect considering how much fun it is to do.

Confident all of the doom and gloom these day serves to expose and initiate conversations around opportunities to succeed in the years to come. It all come down to believing in them...