JEEP GRAND CHEROKEE & COMPASS TRAILHAWK EDITION

Brands demand contextual assets that vary by geography, demographics and seasonal changes in order to properly align their products with consumer needs. For this project the goal was to create winter assets for two JEEP trim levels while the vehicles were in Aspen, CO for a separate social activation. In tandem with the creatives at HUGE we researched, scouted and procured locations that tell a well rounded story of capability and aspiration for potential owners.