It offers suggestions for excursions and getaways Airbnb users can book on the same site as their lodgings to get visitors more excited about booking their trip on the site. It also shows which of these offerings are most popular among other users.

Why It’s Brilliant:

It’s easy to consume. There is much debate on whether short or long homepages work better. If you choose to do the latter, you need to make it easy to scroll and read — and that’s exactly what this site does. It almost acts like a story.

There’s great use of contrast and positioning with the primary calls-to-action — it’s clear what the company wants you to convert on when you arrive.

The copy used in the calls-to-action “Get Started for Free” is very compelling.

9xmovie uses customer testimonials on the homepage to tell real-world stories of why to use the product.

The sub-headline is also great: “Join over 10 million small business owners using 9xmovie.live.” Our website expertly employs social proof — 10 million is a big number — to compel its target audience to join their peers and try the tool.