Tui and other holiday firms have been cutting the prices of holidays this summer due to the heatwave and the World Cup.

With the heatwave causing a slump in bookings, travel companies have been offering big discounts to encourage Brits to book last minute holidays.

Spain has also been hit hard by the resurgence in popularity of Turkey for summer holidays.

On the mainland, hotels in Benidorm are suffering their worst July since 2010 and the Costa Blanca is not far behind.

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According to figures from the hotel organisation Hosbec, hotel occupation in Benidorm during the first fortnight in July fell 2.9 per cent compared to the first half of July 2017 - reaching an average occupation percentage of 89 per cent.

This is the lowest occupation since the 2010 period (81.2 per cent) and 2014 (88.4 per cent) and has put hoteliers "on their guard".

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Earlier today, Thomas Cook's Chief Exec Peter Fankhauser also said that their gross profits has slipped by three percent between April and June.

He told The Independent: “The heatwave has meant there are more holidays for tour operators to sell in the lates market.

We still have about 20 per cent [of summer package holidays] left to sell. The weather is something we can’t control.”