the Complexion Connexion

Tech punditry & online "journalism" both take a hit when John C. Dvorak is shown on this Google Video (ostensibly with Dave Winer behind the camera) admitting to deliberately taking incendiary positions to inflame Mac users with the intention of pumping up his hit stats.

You can't get more smug than JCD in what he will have assumed was a private moment drifting down memory lane with a geek friend in the fabulous Apple store.