Hunger Awareness Rumbles Through a Town Near You

This spring, PRISM International, a not-for-profit trade association for the commercial information management industry, used a cross-country motorcycle trek to raise awareness and vital funding for the fight against malnutrition. The trip is the first charitable activity for the association and will be part of PRISMgives, a broader philanthropic effort. "The magnitude of energy and enthusiasm for PRISMgives was overwhelming—we just had to come up with a kick-off activity that was equally as exciting," according to PRISMgives project coordinator, Tom Adams.

The cross-country event took place May 10-16 and covered nearly 2,800 miles. Riders averaged an 8-hour daily schedule, traversing the varied terrain of the American South and by-passing major cities. "Everyone interested in eliminating global hunger was encouraged to get involved, either by riding or donating—and the dedication really paid off. We exceeded our $25,000 goal and are still receiving gifts!" exclaims Adams. If you’re interested in reliving the journey, you can find details online at the PRISMgives website.