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“Because now you have designers, who instead of being encouraged to come up with their own, new, crazy ideas, are being encouraged to do the things that have been proven by the data to deliver results. A lot of times, in thriving marketplaces, a lot of ideas come from the bottom up. You see new consumer behaviors, and then you go, “Oh my gosh, look at what these kids are doing.” But as you end up with more predictable, controlled consumers, you end up with a less innovative society.”