Horváth Dóra, Mitev Ariel: Internet Memes: The Meteorites of the Online World. Spontaneous Online Content with Corporate Relevance, In: Szerk.: De Pelsmacker Patrick Advertising in New Formats and Media: Current Research and Implications for Marketers. Antwerp: Emerald Group Publishing Ltd., 2016. pp. 243-262.type of document: Part of book/Könyvfejezet (to be translated)language: English