On Wednesday, the festival delivered 14 colorful, upright pianos to various locations in Kalamazoo, Portage and Battle Creek. They are part of an interactive feature called Play.Out.Loud., where the public is invited to play the pianos that will remain on display through most of the festival, which will run from April 26 through May 12.

But organizers of The Gilmore added another layer to the feature by announcing a Facebook contest component to Play.Out.Loud. People are invited to take photos or video of themselves at the pianos and share them on The Gilmore's Facebook page.

The submissions with the most "likes" will earn two front-row tickets to see The Gilmore headliner and Grammy Award-winner Diana Krall, whose sold-out concert is April 29 at Chenery Auditorium.