Manages the daily operations of a large or high-volume retail store. Develops strategies to improve customer service, drive store sales, and increase profitability. Also oversees a group of stores within a specified geographic region, providing guidance and direction to store managers and adjusting sales goals and procedures as appropriate for the store based on goals set by the district manager. May require a bachelor's degree or its equivalent with at least 8 years experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Leads and directs the work of others. Typically reports to the district retail sales manager.