Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with MailChimp's Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.

Ariana walks through three key concepts to boost your business through email - Automation, Optimization, and Personalization - and several helpful tactics and visual examples within each.Automation - Onboarding, Abandoned Carts, Purchase Followups, Best Customers Optimization - A/B Testing, Inbox Preview, Timewarp, Send Time Optimization Personalization - Merge Tags, Product Recommendations, Segmenting/Targeting By the end, you'll have the tools to reach your customers more effectively, learn from your data, and increase revenue in a quick and easy way.Whether you're kicking off a new email marketing campaign or looking to revamp your existing strategy, these lessons are key to growing your small or medium-sized business.