Program kicks off with a free cup of coffee on February 1st from 7 a.m. – 9 a.m.at participating Panera bakery cafes in the Boston area

WHO: Panera Bread delivery team will also be surprising commuters in downtown Boston (City Hall Plaza) with hot coffee and fresh baked goods.

WHAT: Panera Bread will kick of its Warm-Up Wednesday campaign with free coffee at participating Boston-area bakery-cafes February 1st from 7a.m. to 9 a.m.

During the month of February, our delivery teams will be making their way through the Boston area to surprise commuters and outdoor workers –with a warm treat from Panera.

WHEN: Every Wednesday in February – beginning February 1st

WHERE: Our first “surprise” location is the Government Center T stop from 7am to 9am.

After the first Warm-up Wednesday, we will rely on Panera’s Facebook fans to tell us where to show up next (here). Vote for your location and you might just see us there with free coffee and baked goods!

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