Why pay for an intelligence platform?

Just as the amount of information available to us increases, the number of tools to manage and navigate this information has also rapidly increased. More and more people are turning to free web-based tools such as Google Scholar for research discovery or Google Alerts for current awareness. Open source and commercial tools have also continued to evolve. Many now offer varying degrees of automation and machine learning that helps us make sense of the masses of information and data now available to us at work and this article explores some of these issues.