This was being grown at a local garden centre which is no more and neither is the shrub. :) Put up a parking lot.... :(

American Beautyberry, close up.

American Beautyberry, large shrub.

American Beautyberry. Bluejays and Mockingbirds fight over the fruit of this large bush on a daily basis.

Same species with various shades of fruit.

A view of a bloom cluster of the American Beautyberry (Callicarpa americana) found growing in its native habitat near Seguin, Texas.

An American Beautyberry (Callicarpa americana) specimen growing in its native habitat near Seguin, Texas. The bloom clusters appear at the base of the leaf axils. This photo shows bloom buds forming and no open blooms.

Very small American Beautyberry (Callicarpa americana) bloom bud clusters

I'm almost 100% positive that this is a purple Beautyberry Bush. It's growing wild in the woods behind our house.