Vauxhall Becomes Official Liverpool FC Automotive
Partner

LUTON, UNITED KINGDOM – Jan 27, 2014: Vauxhall Motors will add to
its UK football sponsorship portfolio by becoming the Official Automotive
Partner of Liverpool Football Club. The deal will run through to the end of
the 2015-16 season and kicks off at home to Arsenal on 8th February
2014.

“Vauxhall Motors has enjoyed great success over the past three
seasons with our Home Nations football sponsorships,” said Vauxhall
Chairman & Managing Director, Duncan Aldred.

He continued: “This exciting new sponsorship will undoubtedly
benefit from the experience we have gained in international football and we
look forward to the prospect of a partnership with such an iconic club as
Liverpool FC.”

Liverpool FC Managing Director Ian Ayre said: “We are delighted to
welcome Vauxhall on board as a partner of Liverpool FC. They have highly
credible football credentials and a reputation for engaging sponsorship
activation.”

Vauxhall is the lead partner of the national teams and football
associations of England, Northern Ireland, Scotland and Wales.