Geoff Calkins' Take 5: On the tweaks to Memphis Madness, and the 'surprise' guest

Because fall practice can begin earlier this year, so can Memphis Madness. In last year’s Memphis Madness at FedExForum, Tigers forward D.J. Stephens soared in the dunk contest.

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Five quick thoughts while keeping my head low, on account of the East Memphis killer owl:

1. It'll be interesting to see if the whole "surprise" element of Memphis Madness backfires. The peril is that it enables people to think the event will feature a really big entertainer. Some are speculating that Justin Timberlake will make an appearance. I expect something more modest. But one thing I am willing to bet: It will not be a rapper.

2. Why? Well, here's how Wren Baker, the deputy athletic director, described the act: "We think we have an act that will be enjoyable across a broad spectrum of people." Does that sound like a rapper to you?

3. It's a tough balancing act, for Baker and the Memphis athletic administration. Nobody will come right out and say this, but the old formula -- a rapper, the doors swung wide open to whomever cared to wait in line -- was becoming a problem. It was just too rough, honestly. Or dicey. That's why the university ticketed the event this year. The tickets are free, so the event is still open to the broader Memphis public, but ticketing gives the facility more control over the evening.

4. At the same time, Baker and the basketball coaching staff need FedExForum to be jammed, in order to impress recruits. Baker told me he thinks the event will pack the building. You should expect things to move quicker this year, too. Among other things, there will not be a full women's program. The women will be introduced, but they aren't getting equal time at this Memphis Madness. ESPN had said they want to keep things moving.

5. Just heard that the Touchdown Club's event at the University Club Wednesday night is completely sold out. Archie Manning will be speaking, and George Lapides will be roasted. Should be a fun night of celebration for two local sports icons.