PINTEREST

venerdì 10 maggio 2013

Valuel bags!

Hello! In this post I want to show you some of the beautiful bags created by my bestfriend Valentina and her brothers. The name of the brand is VALUEL: Valuel like Valentina, Luca and Elisa, the three Amidei brothers, sons of the more known Alberto (owner of the Antony Group Slr and of the italian brand Silvano Biagini) which in 2011 launched their collection of bags and accessories, totally Made in Italy. The symbol of their creations is a V with the shape of a heart, which means the italian love and also the love between siblings. Within Valuel is also present the english word "value" which represents the value and the commitment that the three brothers put in their work. A work that is at the same time artisanal and cosmopolite. Valentina defines her brand like this:

"For us Valuel represents the hope to live the future not as viewers, but as actors, live and active. It means sacrifice and passion, the love for beauty and well-made things, with the incredible strenght of the italian knowledge. Our challenge is to convey this feelings through Valuel, a brand that include within itself stories about the Italian art, experiences, colors, sounds and sensations. Valuel is just not an accessory to wear, but a value to believe in."