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I would like to think myself creative (but I’ve tried and it didn’t work) I was never too good with numbers (which is why I work in stats now) there are people who love the numbers, get lost in the spreadsheets and can draw a pie chart quicker than I can draw my curtains. They love the fact that there is no grey area with numbers, it’s either right or wrong off or on. Binary list of 0’s and 1’s.

Know your numbers and you can make some serious cash. As a banker, a broker or Carol “I’ll sell anything” Vorderman. You can even be a market analyst, a gazer into the financial crystal ball. These people are telling us what we want before we even know we want it, and they have huge influence over the finances of the world and where money is invested, what with buy-ratings and the like.

In the world of business an equal amount of creativity and market nous is needed to make it. We can’t all be Jonny Ive. However it is important to get right people in the right roles. Money people, are not experts on lets say consumer electronics.

In 2010 Apple released the iPad, which is definitely not a Netbook. The rest as they say is history. Now in 2013 analysts say Apple need a iWatch, an actual Apple TV (not just the great set top box) a larger iPhone, a Smaller iPad, a larger iPad, A social network, a video games console the list is endless.

Share price dip. These analyst wet dreams can wipe billions off companies share price. Why should we care? Well companies may rush things to market to keep the analysts happy and share prices high. Meaning we get to spend our hard earned on something thats half finished. Also analysts aren’t creative, they are more like a jealous neighbour “Keeping up with the Joneses.” ‘Well they have one, so you should too.’

All companies (Apple Inc included) are worryingly conforming to market pressure. This may lead to a very boring future. Like letting Bob from Accounts design your website. Scary very scary.

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