In a technologically globalized world, it’s becoming more and more important to synchronize marketing messaging and marketing standards collaboratively. Advertising Week is trying to help this process through a global network of events for thought leaders in the advertising and marketing space. Now, fortunately, this effort can be expanded and amplified online.

AmpLive is an audience development and targeting platform for enterprise marketers using live video. Born out of the online video platform UStream (which would later become IBM’s live streaming service), AmpLive founders recognized the value of widespread live content distribution. Now, the platform distributes live content across a network of high-traffic publishers at scale to reach a targeted audience.

With the power of AmpLive’s extensive audience network, Advertising Week is able to reinforce and expand their community by opening up their regional events to everyone via live stream technology. Marketers from San Francisco to Shanghai can now discover and attend seminars and workshops in Mexico City, and stay up-to-date in an ever-evolving global advertising landscape. Over the course of the year, AmpLive will officially be partnering with Advertising Week to lift the voices of innovative marketers in Europe, Asia, Australia, across the Pacific, and back to the United States.

To discuss the impact of live streaming on the advertising and marketing industries, AmpLive’s CEO Eddie Vaca will be speaking on a panel on live streaming at this month’s Advertising Week LATAM event.

About the Partners

AmpLive is a live stream distribution, audience development, and targeting tool. With the help of a massive, evolving pool of data, AmpLive’s platform provides audience tracking capabilities to segment audiences and adjust distribution in real-time to ensure engagement and conversion potential. After the event, marketers can use AmpLive to retarget audiences based on engagement, action, company, demographic, or characteristic. AmpLive allows marketers to get strategic about live content and maximize ROI on live events.

Advertising Week is a global network of annual events focused on creating a conversation about current trends in advertising, marketing, and tech. Several times a year, innovators and experts in marketing and advertising gather across the globe to give keynotes, participate in panels, provide demonstrations, and discuss case studies in order to help educate their peers and further the communication industry. February 12-15 will mark the first Advertising Week of 2018, and also the inaugural Advertising Week Latin America, which will take place in Mexico City and will focus on advertising trends throughout Mexico, Central America, South America, and the Caribbean.

Fortune 500 companies like Salesforce, Microsoft, and Facebook have proven that live video content can spike ROI and overall engagement. The unparalleled success of this engagement has secured the future of live stream-based marketing.

The Challenge

Despite its value, few marketers are currently incorporating marketing solutions into their live strategies, and there’s little industry consensus on best practices. AmpLive has made its mission to facilitate conversations and foster learning among marketers working with or considering the live video medium. That is why we’ve decided to acquire and grow SummitLive.

What is SummitLive?

SummitLive was founded in 2015 as the premier live content conference in the country. As of 2018, AmpLive is hosting innovative marketers at SummitLive to learn and share the role live streaming plays in marketing and enterprise business. Eddie Vaca, CEO of AmpLive, stated: “Through our work with enterprise clients, we know the value and results of live stream in enterprise solutions, so we’re really excited to help lead the way for others in the industry.”

Summit is also proud to announce its major expansion to San Francisco, New York, and Las Vegas in addition to the premier Los Angeles event. Summit is now establishing a new standard for the live ecosystem by featuring the trailblazers and integral technologies of live.

The Founder of SummitLive, Ryan Bell, reaffirmed: “SummitLive has grown. As major brands began to show up, we began to feel the need to grow into something more professional. Our partnership with AmpLive puts us at the center for companies to connect, find tools and learn best practices in live broadcasting. I’m extremely excited for the future.”

The event will showcase the industry’s latest trends, solutions, keynotes, panels, breakthrough case studies, hands-on workshops, and vital networking opportunities. SummitLive will inevitably define not just the way the live industry is run, but the entire media landscape. To maximize audience engagement and impact, the entire conference will be live streamed for public viewership!

We’re also now accepting speaker applications for San Francisco, Los Angeles, New York, and Las Vegas. Please contact hello@summit.live for speaker, sponsorship, and partnership opportunities.

AmpLive is an audience development and targeting platform for enterprise marketers using live video. With the help of a massive (and growing) pool of data, AmpLive distributes live content across a network of high-traffic publishers at scale to reach a targeted audience.

SummitLive is the premier live content event held across the nation. Top business executives and professionals are gathering from around the world to learn, share, and collaborate. SummitLive is redefining and reinforcing the new standard for live, by establishing an interactive, meaningful, and results-driven dialogue from start to finish.

This week, San Francisco has been transformed by Salesforce’s annual mega-conference, Dreamforce.

It’s no secret that things move fast in the tech world. In a climate of constant innovation, industries across the board are evolving at a rate that’s virtually impossible to keep up with. Doctors can’t always spend weeks at out-of-state MedTech summits learning about the newest life-saving tools, and consumers can’t always afford tickets to tech conferences where they can learn and discuss details about the newest smartphone, drone or VR headset. But, sometimes you need to engage with others to maximize your understanding.

Live stream is frequently the best way to get around these financial or geographical barriers while maintaining the cutting edge, community feel of a tech summit. For b2b and b2c events alike, live streaming technology conferences helps keep consumers in the loop, and innovators in the public eye.

For B2C Marketing, Live Stream From a Consumer Tech Show

Major consumer tech companies use trade shows to show off new consumer products. Live shows allow passionate speakers to talk about how and why their products provide value. Live streaming such speeches to the general public can be a great opportunity to let more industry leaders know what you’re working on while also getting potential customers excited.

The most well-known of these events is the Consumer Technology Association’s Consumer Electronics Show. Each year experts from around the world in industries from vehicle tech to smart kitchen appliances gather with others in the industry. CES provides spaces for inventors to share their ideas, established companies to launch their products, and industry professionals to get the inside scoop.

In the past, companies like Casio and Sony have live streamed from CES in order to amplify their message.

For B2B, Get More Specific …

Different industries all have slightly different cultures and styles, and to reach your target audience, it can be helpful to live stream from an industry-specific tech conference, or from your own company training or expo.

Conferences allow innovators to share their ideas with colleagues. By focusing on specific professional sectors, tech conferences help move industries forward by presenting new technology and procedures to facilitate more efficient, simplified, or creative solutions to common problems.

Company-specific trainings are also a great way for companies to share new products and train people to use them. For example, Autodesk puts on dedicated Autodesk University events to help designers and engineers collaborate on their work using Autodesk 3D modeling tools. The events allow users to network while learning more about their products.

Each year, there are conferences and trade shows all over the world. If you need to garner attention for your product, show your value, or share your ideas on topics as specific as Android apps, or as broad as “innovation,” harness the power of live stream to scale your audience and project your message.