Sitecore hired Mark Floisand as vice president of marketing. Floisand has more than 20 years' global experience in high-tech marketing and sales leadership at companies including Apple, Adobe, Business Objects and SAP.

Reputation.com named Colleen McCreary as its first chief people officer. McCreary retired this year from her previous position as chief people officer at Zynga.

DocuSign added Gordon Payne in the new role of chief operating officer. Payne brings more than 25 years of general management and operations experience in enterprise software, mobile and cloud infrastructure to the company.