Erin Fleming, associate director of the
ALS Association, told The Washington Post that its campaign
“has certainly succeeded” in raising awareness and money.

Actor James Franco, a strong ally for
gay rights, created a
racy video for the challenge. As he got doused in ice water,
Franco gyrated a bit holding nothing but a small yellow sign over his
private parts. He nominated Zack Braff, Joey King and Keegan Allen
to the #IceBucketChallenge.