News Archive

As you’ve probably heard by now, WeChat have officially announced that application accounts, aka WeChat mini-apps, are in beta testing!

We’ve managed to get our hands on an EXCLUSIVE demo video as well as backend visuals, so you can see first hand what mini-apps will look like on your WeChat interface.

If this is the first time you’re hearing about WeChat mini-apps, read our description below and for those of you who just want to see what they’ll look like, scroll down to discover the first released visuals.…

Following the recent launch of web analytics that finally gave WeChat marketers the opportunity to analyze user interactions within the web browser, WeChat have now taken things a step further by releasing a brand new analytics feature that grabs data from videos posted on the platform.…

Greetings data junkies, ready for a surprise? Today we woke up to the news that WeChat had taken its’ analytics functionality to the next level with the addition of web analytics. That’s right, web analytics! Digital marketers have had access to in-app WeChat data for quite some time, but this takes things a step further.
WeChat’s previous data options were limited to interactions within the messaging interface but with the addition of web analytics, marketers can now analyze user interactions within WeChat’s web browser.…

The digital world never sleeps. On any given day of the week, someone somewhere is working on the next big thing. While Google’s busy improving it’s search engine algorithms, much to the distress of SEO managers worldwide, Facebook’s most probably looking for it’s next big acquisition.

The fact of the matter is that the digital sector is ever-evolving and if you’re not careful, you’re bound to miss out on something newsworthy.…

In a recent news article published on the South China Morning Post website, Sekkei Studio’s general manager David Henriques provided his expert opinion on the regulation of medical advertising.

Due to the recent inauguration of numerous private hospitals and pharmacies in mainland China, medicine and healthcare-related advertising has become one of the 10 major industries contributing to Baidu’s online marketing revenues in 2015.…

$11 billion sales in “Singles Day”

Alibaba’s Tmall, the Chinese equivalent of Amazon, has made another record over $11 billion online shopping in one day. In the US there’s Black Friday, but in China, the yearly biggest online discounts come on November 11 aks “Singles Day (11.11)”.

It has been 7 years since Alibaba started online discounts festival in 2009.…