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Rakyat Malaysia Makan 2, 200 Paket Mee Segera Seminit.

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Noodle nation
2010/04/18

MALAYSIANS are slurping down 1.2 billion servings of instant noodles a year, or over 40 packets per person. That's more than 2,200 packets every minute.

What's also remarkable is that Nestle Malaysia sells 1.3 million packets of Maggi instant noodles a day. The market share for its most popular flavour -- Maggi Mee Curry -- alone is bigger than that of its two competitors combined.

Last year, the world consumed some 94 billion servings of instant noodles -- that's about 13 packets or cups for every person on the planet. Malaysians ate more than what the world did per capita.

Malaysia is one of the top instant noodle consumers in the world -- number 13 -- with China, Indonesia, Japan, Vietnam and the United States leading the way. China's intake was almost half the world's.

It comes as no surprise, therefore, that Malaysia is host to the World Instant Noodle Summit this Tuesday, for the first time.

The seventh biennial summit will see over 300 delegates from the World Instant Noodles Association (WINA) member countries come together to discuss, over two days, the economic, environmental, dietary, technical and social impact of instant noodles.

http://www.nst.com.my/articles/8DLE1/pix_topright
Izham Mohamed says this year’s summit coincides with the centenary of Momofuku Ando, the inventor of instant noodles

The second day of the event at Kuala Lumpur Convention Centre is open to the public.

WINA members sold 70 per cent of the total global servings last year.

Nestle Malaysia, as the biggest instant noodle producer in the country, is the local host.

"It's an honour for us, as the summit also coincides with the centenary of the birth of the inventor of instant noodles and founder of WINA, the late Momofuku Ando," said Izham Mohamed, executive director of food business unit, Nestle Products Sdn Bhd.

In the 2004 version of his book On Food and Cooking, food scientist Harold McGee states that ", toxicologists have concluded that MSG is a harmless ingredient for most people, even in large amounts.":sweat3: