Monday, April 21, 2008

ZeroDash1, a web analytics consulting company in Seattle, is looking to hire two Web Analytics and Optimization Consultants.

Description:The Web Analytics Consultant will collaborate with key business partners to provide analysis into user behavior and site usage. Attention to detail, creativity, and analytic decision making are key skills.- Work with industry leading web analytics tools such as Omniture, WebTrends, Google Analytics, HBX- Work with the customers to define further reporting and analysis enhancements.- Provide actionable recommendations to clients to improve their site and user experience.

Required Experience and Qualification:

- Bachelor's Degree required - Experience with website analytical tools such as Omniture, WebTrends, Google Analytics, HBX desired but not required- Analytical mindset.- Excellent organizational, verbal and written communication.- Proficiency with Excel and PowerPoint- Ability to work in a fast paced environment- Familiarity with JavaScript, HTML and web technologies desired but not required.

Saturday, April 5, 2008

Atlanta-based Turner Broadcasting System, Inc. (with leading brandsincluding CNN, Headline News, TBS, TNT, truTV, Cartoon Network, andAdult Swim) is a creative, innovative, entrepreneurial news andentertainment company. People are drawn to Turner Broadcasting System,Inc. because it is an exciting, enlightened, socially responsiblecompany with which to build a career. Turner Research is the best inclass media and market research organization within Turner Broadcasting,with more than 140 employees and growing. Our company is committed tocreate, build, program and market brands, networks and content acrossmultiple platforms better than anyone in the world.

Turner Corporate Research is seeking a Director, Digital Research &Analytics to help drive the success of some of the leading digitalproperties in the industry by providing primary/secondary researchsupport for Turner New Products Group, Corporate Strategic Planning,Turner Biz Dev, Platform R&D, Corporate Publicity, Finance and ExecutiveManagement. Director and team are a central location for identifying,evaluating and forming recommendations regarding digital mediameasurement companies, as well as new sources of digital data to beleveraged for Turner-wide learning. The Digital team works to shapeinternal/industry standards in reporting across digital platforms, andis active in identifying, evaluating and coordinating implementation ofmeasurement solutions for new digital content applications, impactingbusinesses Turner-wide. This position offers:

* A management position within Turner Research, a best in classmedia and market research organization, and strong career growthopportunity* A corporate reporting structure that allows you access to TurnerExecutive Management and the ability to work with multiple divisionsacross Turner Broadcasting* A wide degree of value added, creative thinking and latitude* Unsurpassed comprehensive Total Rewards and Benefits package

Friday, April 4, 2008

Mitroff Consulting, a retained executive search firm, is conducting a search for Safari Books Online (SBO). SBO is a joint venture of O’Reilly Media Inc. and Pearson Technology Group. Long the information source of choice for technologists, SBO delivers the knowledge of expert early adopters to everyday computer users. Whether it’s delivered in print, online, or in person, everything O’Reilly produces reflects the company’s unshakeable belief in the power of information to spur innovation. Current and future directions for SBO include a greater emphasis and line extension for Business books to their enterprise markets and initiatives to the higher education markets through their Channel partner, ProQuest.

The position we seek is that of a Web Analyst (Audience Manager-Enterprise Market).

I have attached a detailed Position Specification. Here is a brief version of what we are looking for:

Ø At least four years of proven successful years of web analysis experience;Ø Understand and able to define, measure and report on Key Performance Indicators (KPI’s);Ø In-depth experience working with Omniture’s SiteCatalyst and Discover is essential and required;Ø Existing knowledge of subscription-based and digital content products and services within the Enterprise Market is a definite plus;Ø Ability to manage third party vendors (technical and consultative) i.e., vendor management and relationship skills;Ø Must have a “roll-up sleeves” attitude; Self starter and ability to work independently is essential;Ø Proven ability to work collaboratively with heads of other functional groups such as sales, marketing, finance and R&D;Ø Be flexible, positive, a “doer”, and entrepreneurial;Ø Have an optimistic attitude; a balanced individual with a sense of humor and able to enjoy life.

This is an excellent opportunity with a first-class employer. The position is located at the Safari Books Online headquarters, Sebastopol, CA. This is just about 45 minutes North of San Francisco in the Sonoma County Wine Country. Great location – affordable housing, fantastic school systems, low crime, etc.

Recognized as a leader in multi-channel retailing in the outdoorindustry; Recreational Equipment Incorporated has also beenidentified as one of Fortune Magazines ¡§100 Best Company¡¦s to WorkFor¡¨ for the eleventh consecutive year.

Imagine an opportunity where you can apply your specific WebAnalytics experience in an environment where innovation andoptimization meet to contribute direct impact to the bottom-line.

REI is seeking a Marketing Analytics Manager with a provenbackground in leading and developing database marketing analyticalefforts related to customer level database information, data-mining,modeling, and website. As a critical member of the Direct Marketingand Modeling Team you lead a team of seasoned analysts to furtherunderstand our customer¡¦s behavior and track our online traffic.Responsibilities:

Creation and execution of a data mining / database marketingprogram, in order to discover relationships, associations, andtrends among customers, products, and channels. Also includesworking with marketing managers and business owners to implementthese learnings in such a way as to increase sales and marketingproductivity and effectiveness.Leadership of the statistical modeling program for use intargeted direct marketing campaigns and other appropriate analysisprojects.Leading our online analytics programs, which includesproviding analytical support to online management, such as KPI anddashboard reporting and analysis of online programs; thedevelopment, execution, and analysis of testing on the REI.com website; and the creation and execution of an online analytics strategy.Provide analytical support to direct mail management (emailand print), including reporting, customer analysis, and testanalysis. Provide similar analytical support across other areas ofthe division, including evaluating the effectiveness of mediaadvertising, promotions, and member loyalty programs.Provide a measure of the financial success of marketingprograms and campaigns, with an emphasis on customer behavior.Provide customer information as requested by other businessunits throughout the company, namely Retail, Merchandising, andFinance.Work with Information Technology on the continueddevelopment and maintenance of the customer data warehouse andensuring that REI¡¦s systems and databases continue to serve ouranalytical needs and requirements.Working with the Director to develop the analytical visionat REI and then executing that vision.Working with the Direct Marketing Leadership team in thedevelopment of direct marketing and analytical strategies.Staff development and management.Qualifications

5+ years experience in marketing analytics, ideally with amulti-channel retailer.2+ years experience in analytical management, focused ondatabase/statistical analytics and/or website analytics.2-5 years of people management experienceData mining skills utilizing SAS and SQL.Proven ability to perform in-depth data analysis and toreport and present strategies and recommendations to business unitsBachelor¡¦s degree with an emphasis in a quantitativediscipline such as statistics, business, or math. Master¡¦s degreeor MBA highly preferred.