Integraphx Changes its Name to Boingo Graphics

CHARLOTTE, NC—September 6, 2011—Integraphx, a 32-year-old commercial printer, is changing its name to Boingo Graphics. This is the latest incarnation of a company that has reinvented itself several times over its multi-faceted history.

The firm, originally known to the public as “Kopy Korner,” started out as a humble copy shop in the basement of a Charlotte office building. Eight locations later, the company consolidated its resources into a single location and became “The Printing Office.” The Printing Office focused on commercial printing and copying services. Its capability of producing over a million copies a day was well utilized by some of North Carolina’s foremost companies.

In 2004, technology and market needs were changing. Digital color printers, Internet ordering, and variable data services were utilized to fulfill customers’ expectations for personalized, on-demand printing services. With a clientele that needed an integrated approach to graphic communication, Integraphx was born.

Integraphx grew exponentially as it began to acquire other companies increasing its capabilities into the wide-format arena and high-end offset color printing. According to company president Scott Nowokunski, “After acquiring three companies and creating a fourth, we have lived up to our motto; we have become A Really Cool Printing Company.’”

So, you may ask, why Boingo Graphics? Nowokunski says, “The name Integraphx has served us well, but we have found it somewhat limiting as we enter into some of the larger metropolitan areas across the United States. We need a truly unique name to differentiate ourselves as we expand.”

Boingo Graphics was chosen because this company wanted a name that reflected the passion, energy, and creativity that is a vital part of what it does.

“We act more like a dot com than a commercial printing company. Over a third of the people in our building are in IT,” Nowokunski continues. “There’s no receptionist or waiting room when you come to see us. You walk into our living room and are greeted by the next smiling face.”

You mean like the name of the internet access company. I wonder if their lawyers cleared this. See Boingo.com . A lot of folks will be surprised it is not part of the same company. Anyone doing a search for the new company is likely to get two to three pages of results before the printing company. "We need a truly unique name to differentiate ourselves as we expand." Then you should have chosen a more unique name.