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It’s that time of the year again- welcome to Super Bowl XLVII!

Whether you have a rooting interest in America’s biggest game or not, the talk of the big game seems to be as much about the football as the ads each year. And through the years, there have been some very techie Super Bowl ads. From the iconic, to the cutting edge, here are our picks of 12 of the geekiest! (We’ll learn soon whether we’ll need to update this list based on the 2013 crop, such as RIM’s promised BlackBerry 10 ads and this from GoDaddy.