Connective Games targets US with social poker launch

Poker platform provider Connective Games has launched a new social poker product to offer clients a route into the US gaming market.

The new solution can be customised for partners requirements, offering a range of revenue formats including free-to-play, subscription and sweepstakes, supported by features such as leaderboards to boost engagement.

The social poker product is available across desktop and mobile devices, and is described as a central element of Connective Games’ plan to establish itself as a force in the US gaming market.

As a social product, Connective clients do not need to be licensed by US state regulators to launch poker in certain states, while it can also be rolled out in other markets worldwide.

“We are delighted to be able to offer our operators partners yet another world-class social poker product for their players,” Connective Games chief executive Serge Mukhanov said.

“Social gaming unlocks pre-regulated markets in the US and beyond for our partners and allows them to engage players while states push ahead with real-money casino and poker regulation, gaining that all important first-mover advantage,” he explained.

Founded in 2006, Connective claims to power five of the top 30 online poker rooms worldwide. Partners include Indian poker operator Spartan Poker and Swiss iGaming operator Swiss Casinos.