Would You Go Electric? Ford Website Gives ABCs of EVs

As electrification options are increasing for consumers, many are looking for information to understand how the new technologies work. To help provide jargon-free answers to electric vehicle questions, Ford has launched a new web site, http://www.fordvehicles.com/technology/electric/. The site offers the basic information consumers need to understand electrified vehicle and technology choices.

The site is part of Ford’s efforts to educate consumers about the range of electrified vehicles and help potential buyers determine which electrified option might best suit their specific driving habits and needs. Consumers who visit the site will be able to review videos, text and cutaway diagrams that illustrate the differences between hybrid, plug-in hybrid and pure battery electric vehicles like the Ford Fusion Hybrid, Ford Focus Electric and planned Ford plug-in vehicles.

The site does not offer opinions on which vehicle technology is better. Rather, it provides clear explanations about how gasoline, hybrid, plug-in hybrid and battery electric vehicles work to help consumers decide which vehicle could be the best option for them.

“We know consumers are excited about the variety of electrified vehicles coming to market over the next two years, but we have heard many of them say they don’t truly understand the differences between these options,” said Nancy Gioia, director of global electrification for Ford. “Educating consumers on electrified vehicle options will be crucial to satisfying their needs as they decide whether to buy a hybrid, plug-in hybrid or pure battery electric car.”

“We want our customers to be informed and educated,” said Gioia. “Most of our customers are used to traditional gasoline engines powering their cars, so this technology is new to them. This site gives them the tools to learn about our electrified vehicles with resources they are most comfortable with – text, graphical fact sheets, videos or a combination of the materials.”

The web site also provides a list of Ford vehicles available with hybrid technology today, including the Ford Fusion Hybrid, which set the standard for fuel economy in midsize sedans with 41 mpg city.

Over the next two years, Ford will deliver at least five new electrified vehicles. The Ford Transit Connect Electric small commercial van arrives in late 2010, the Ford Focus Electric will be introduced in late 2011, followed by two next-generation lithium-ion battery-powered hybrid electric vehicles and a plug-in hybrid electric vehicle in North America in 2012.

Electrified vehicles are one part of Ford’s broader strategy to offer a wide range of environmentally friendly, advanced technology solutions to improve fuel economy and lower CO2 emissions affordably for customers around the world.

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The Green Living Guy, Seth Leitman is a green living expert, celebrity and Editor of the McGraw-Hill, TAB Green Guru Guides. Seth is also an Author, Radio Host, Reporter, Writer and a Environmental Consultant on green living. The Green Living Guy writes about green living, green lighting, the green guru guides and more. Seth's books range from:
# Build Your Own Electric Vehicle by Bob Brant and Seth Leitman (2nd and 3rd editions)
# Build Your Own Plug-in Hybrid Electric Vehicle by Seth Leitman
# Build Your Own Electric Motorcycle by Carl Vogel
# Green Lighting by Seth Leitman, Brian Clark Howard and Bill Brinsky
# Solar Power For Your Home by David Findley
# Renewable Energies For Your Home by Russel Gehrke
# Do-it-Yourself Home Energy Audits by David Findley
# Build Your Own Small Wind Power System by Brian Clark Howard and Kevin Shea
# and more green living books to follow.