Salespeople are typically great at communicating in person. But when communicating online, it can be challenging to stand out and connect with potential customers.

It’s not enough to show or tell a great building story on social media anymore. Convincing others to engage with your business requires a strategy that moves from “right message, right time, right person” to “real message, real time, real person.”

Welcome to the art of digital persuasion — and there are few who are better at harnessing its power than Erin Gargan, CEO of Socialite Agency, an award-winning social media firm, and one of the featured keynote speakers at the upcoming (IBS).

Gargan understands what’s at stake when trying to determine how to communicate authentically online. She discovered a pattern that improved her ability to influence from behind the screen, and by doing so, she was able to take her business from simply surviving to taking on big-name clients like Hitachi, ABC-Disney and The Oscars.

And she will show you how to do the same —

Even if you are a marketing team of one, Gargan will show you how to achieve similar results during her Game Changers keynote presentation, , Tuesday, Feb. 19, from 11 a.m.–12 p.m.

Using her dynamic, first-hand case studies and her simple digital persuasion equation, you’ll leave empowered and equipped to attract attention, increase influence and sell smarter in today’s modern social media marketplace.

Game Changers sessions are open to all attendees with an IBS Full Registration or 1-Day Education pass valid for the day of the session. .

Gargan is the author of Digital Persuasion: Sell Smarter in the Modern Marketplace. She is an international keynote speaker and CEO/Founder of Socialite Agency, a social media firm specializing in corporate trade shows, conferences and events. Erin sold her first two companies before the age of 30 and now fundraises for Camp One Ventures, a Palo Alto-based VC firm. She has been featured in Forbes and was named one of the 2016 Orange County Business Journal’s Women in Business.