Ravens Add Virtual Face Painting To Mobile App

You may not keep purple, black and gold face paint handy every Sunday, but thanks to the Baltimore Ravens' mobile app, your friends may be none the wiser.

The team announced they struck a three-year deal with Faceware Interactive. The company developed a photo-real, virtual face-painting feature integrated into the team's existing mobile app. Fans will have more than a dozen Ravens-themed looks to don, and will be able to share them on social media.

“We we want attending a game to be an amazing experience for our fans. We want to create lifelong memories. Our face paint executions are not only a cool way for our fans to show their team spirit, but they create those great memories,” Michelle Andres, senior vice president of Ravens Media, said in a statement.

On RavensWalk later this season, fans will be able to use the "Fan Mirror," a full size moeveable mirror that uses facial recognition. Next season, in-stadium cameras will use the same technology to project face paint on them on the RavensVision video boards.

The team says the augmented reality moves expand upon the team's $120 million in stadium improvements.

“It brings us great pleasure to bring our technology into the sports world,” said Peter Busch, vice president of business development for Faceware Interactive. “Ravens fans will get to share their pride unlike any fan has ever done before, and to be a part of that is special.”