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In this talk from the Paris Founder Institute, Nico Perez outlines the best practices for managing revenue, costs, and profits. Finances are imperative to any startup, and at the end of the day, you have to keep the business side of your company in mind.

Nico is Co-founder and Creative Director of Mixcloud - an Internet radio company based in London, UK. He is also a mentor for the upcoming Paris Founder Institute, which is currently accepting applications. If you could use expert training, feedback, and support to launch a technology company, then apply today. The Final Application Deadline is Sunday, September 30th.

Nico advises entrepreneurs to begin thinking about revenues early on, and encourages them to build tools and features that ultimately allows users to act as marketers. In regards to profits, Perez stresses that a startup's employees are top priority, and although they are often the largest expense, in the end your staff is what will make your company great.

Like a true businessman, he ends his presentation with the quote, "if it doesn't make dollars, it doesn't make sense" (but do it for the love!). We couldn't agree with you more, Nico.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,563 companies in 5 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.