Tag: Social science

Digital products are usually designed to draw us in. First they get our attention, then they keep us engaged and make us come back for more. When designing experiences that is what we aim for as designers, right?

The 5 TED talks on my list are not strictly centered on design and besides talks from Don Norman and Paul Bennett you’ll find a great talk about empathy (a radical experiment in empathy), about storytelling (the clues to a great story) and about the beauty of data visualization. These subjects definitely are worth to be looked into.

99U.com is my go-to page when it comes to team work and communication. They have plenty of resources and articles and it’s a really helpful site. As almost every job nowadays, Ux requires good communication. As Heidi Grant Halvorson states, we are more often misunderstood than understood.

Change blindness is the inability to detect subtle changes in objects or situations that would be perfectly obvious upon closer inspection (or after someone told you). Several experiments show that if people are distracted or focus their attention on something else they are oblivious to changes going on around them. Change blindness even includes the recognition of human faces. Continue reading “4 social psychology experiments that will improve your Ux design”

We all know the difference. Basically. Read on for a quick and to the point description of quantitative and qualitative research. Quantitative research In order to apply statistical calculations you need numbers. Website visits or page views are two examples. Surveys and questionnaires are the most popular methods to gather the information. Web analytics are a … Continue reading Day 2 – Crash course in Ux research: quantitative vs. qualitative

Ethnography and design evolved in different contexts and with different concerns. The ethnographer’s mission is to understanding human behavior, the designer’s mission is to create artifacts that support human activities. Ethnographers spend their time in the field to study human behavior while designers are more interested in testing and evaluating their designs. But they also should … Continue reading Ethnography and design: get to know your users real good

Ethnography is an increasingly popular technique in product development which grew out of the field of anthropology. Sometimes it is referred to as observational research, a term which describes the method very well. Ethnography (from Greek ἔθνος ethnos “folk, people, nation” and γράφω grapho “I write”) is a research method designed to explore cultural phenomena. The researcher studies beliefs, norms, behaviour of a … Continue reading Ethnographic research explained in less than 5 minutes