Animated sequence shows wheel of a Ford car traversing map from Manhattan, New York, to the Niagara Falls on the Canadian border. Extensive views of the falls. A honeymooning couple sitting in a Ford convertible auto with top down. The woman doesn't appreciate Niagara Falls. Guided by their hood ornament (transformed into an animated Ford character, that narrates the activities) they motor across Canada and back into the United States, to the Ford Motor Company Rouge Works in Dearborn, Michigan. Views of the sprawling Ford Motor Company factories at the Rouge Works. Contrasting view of the original Ford shop where he made his first automobile. Mr. Henry Ford steps out of the shop and looks at that first Ford car. He doffs his hat, examines a tire, and walks past the camera while waving his hand. Suddenly a new 1935 Ford car appears where the original first car stood. Narrator comments that a million of these could not be built in the humble first Ford shop. Accordingly, scene shifts to views of the vast Ford Rouge plant.
Numerous buildings, bridges,conveyer systems, pipes, and smoke stacks are seen (a cluster of 8 appear in one view). Molten steel being poured into crucibles, as the honeymoon couple watch from their car. Glowing hot ingots slide in troughs into a rolling mill, where they are reduced. Parts being forged by a power hammer. Engine blocks moving on a conveyer. Molten iron being poured into a mold to form an engine block.Coking ovens discharging their product. Ford ships in a port. Iron ore being unloaded from ships.