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Zenith Optimedia, owned by advertising agency Publicis, said on Monday that it expects mobile advertising - via smartphones, iPads and other tablet computers - to more than double its share of global ad spending between 2014 and 2017, to 12.9 percent. It would contribute 70 percent of growth in all advertising spending over that period.

Apple sold 35.2 million iPhones in the three months ended June 28, up 13 percent from the same time last year. Apple's iPad sales did disappoint however, falling for the second consecutive quarter amid fierce competition from other tablet players.

Apple helped create the tablet market in 2010 with its first iPad. But growth has plummeted from 2012, as larger phones became more popular and people delayed replacing their tablets. And it is ceding market to mostly cheaper Android offerings from Samsung Electronics Co Ltd and Chinese manufacturers using Google Inc software.

Investors have lapped up Nadella's "mobile first, cloud first" strategy to recast the venerable software maker as a "devices and services" company, sending its shares up 9 percent since he took the helm.

But while many analysts are bullish on Apple's latest offerings, the cold hard facts reveal the iPad king is losing market share in the tablet space. Aggressive pricing strategies are seeing companies such as Samsung, Lenovo and Taiwan's Asus gain ground in the tablet space.

Writing for the Wall Street Journal, Walt Mossberg called the iPad Air the best tablet he has ever reviewed. Damon Darlin of the New York Times said the Air is lighter than its predecessors, adding that the gadget is a delight to use.

The two tablet models, introduced in October and February to challenge Apple Inc's popular iPad, have so far brought in revenue of USD 853 million, Microsoft revealed for the first time in its annual report

Microsoft is working with manufacturers to produce a line of small touch-screen devices powered by Windows, apparently intended to compete with 7-inch tablets like the iPad Mini and Amazon Kindle Fire...

Zenith Optimedia, owned by advertising agency Publicis, said on Monday that it expects mobile advertising - via smartphones, iPads and other tablet computers - to more than double its share of global ad spending between 2014 and 2017, to 12.9 percent. It would contribute 70 percent of growth in all advertising spending over that period.

Apple sold 35.2 million iPhones in the three months ended June 28, up 13 percent from the same time last year. Apple's iPad sales did disappoint however, falling for the second consecutive quarter amid fierce competition from other tablet players.

Apple helped create the tablet market in 2010 with its first iPad. But growth has plummeted from 2012, as larger phones became more popular and people delayed replacing their tablets. And it is ceding market to mostly cheaper Android offerings from Samsung Electronics Co Ltd and Chinese manufacturers using Google Inc software.

Investors have lapped up Nadella's "mobile first, cloud first" strategy to recast the venerable software maker as a "devices and services" company, sending its shares up 9 percent since he took the helm.

But while many analysts are bullish on Apple's latest offerings, the cold hard facts reveal the iPad king is losing market share in the tablet space. Aggressive pricing strategies are seeing companies such as Samsung, Lenovo and Taiwan's Asus gain ground in the tablet space.

Writing for the Wall Street Journal, Walt Mossberg called the iPad Air the best tablet he has ever reviewed. Damon Darlin of the New York Times said the Air is lighter than its predecessors, adding that the gadget is a delight to use.

The two tablet models, introduced in October and February to challenge Apple Inc's popular iPad, have so far brought in revenue of USD 853 million, Microsoft revealed for the first time in its annual report