Ruby Tuesday aims to serve both value and luxury in upgraded menu

MARYVILLETenn. After two years and $100 million worth of rebranding efforts, Ruby Tuesday has an upgraded, modern look and a menu with more than 27 new premium items. But just because the 896-unit casual-dining chain is targeting a more upscale demographic doesn’t mean it’s trying to be more exclusive.

On the contrary, said Andy Scoggins, vice president of culinary and beverage, the point of Ruby Tuesday’s new menu, launched last week, is to grow profitability throug