When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm.

JianWang's insight:

Basically IMC is a variety of tactics that businesses use to achieve their full potential via a marketing strategy. These tactics can be distributed through online and offline tools. In this article " Integrated marketing is the combination of marketing tactics to help deliver one marketing strategy and more quickly build know, like and trust."the author certainly defines integrated marketing well and uses good practical examples.

I agree with your insight renay. I like how you explained what integrated marketing is and how helps in developing the image of the brand you provided good explanations and examples in your insight for this article.

Renay explains well here the way that integrated marketing is part of all aspects of the company and goes a long way in communicating to the customer what sort of brand they are and what they represent. Even the way by which they communicate adds to this reputation as Renay pointed out with door knockers and social media.

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