Have a look at Bruno Uzzan keynote @ Meshed#3 “Interactive video must be close to the client”. Bruno explains with Live Ipad2 Augmented Reality demos how tech evolutions change the rules in AR.

Augmented Reality visionary Bruno Uzzan and his France-based company Total Immersion are pioneers and world leaders in their field. With dependencies in Los Angeles, Paris, London, and Hong Kong, as well as 70 partners worldwide, Total Immersion creates groundbreaking visual applications for marketing, media and commerce.