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It's not a new idea, but a term that has gone from relative obscurity only five years ago, to one which any serious CEO now has on their radar. Understanding the concept is one thing; implementing a framework which requires whole systems change is quite another. Join the Ellen MacArthur Foundation as we discuss both the concept and how businesses and governments have begun to take it on.

This podcast was recorded as part of the 2016 Disruptive Innovation Festival. Find out more at thinkdif.co. Check out the rest of the Circulate Podcast series two here.