APSMA Singapore – Steps for successful client account management

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Professional firms are facing increased competition requiring them to make hard strategic choices. Setting a strong client development strategy for a professional services firm can be challenging but is essential to institutionalising client relationships for sustainable growth. Therefore, firms are increasingly looking to build and develop their business development and marketing teams with client account management skills.

Jasmine Kaur, Regional Head of Business Development – Asia Pacific at Baker & McKenzie, will share fundamentals of proactive client account management, including spotting and managing the right growth opportunities, relationship mapping, preparing a well-defined client plan and measuring return on investment.

Interactive and practical, Jasmine will share best practice, provide examples and top tips to take away, as well as facilitate a thought provoking discussion.

Jasmine has over 12 years' business development, client management and marketing experience.

During this time, Jasmine has successfully set up several local and regional key client programs. She has also account managed a diverse portfolio of clients, across markets and industries, ranging from large multinationals to local blue chip companies, successfully developing business across new markets and services.

Jasmine currently leads a robust regional priority clients program for Baker & McKenzie.