We inform, inspire and educate these travel professionals to become advocates for Alberta and in turn connect their clients to the right Alberta experiences. These industry professionals can drive increased visitation to the province through the sales process by understanding our competitive strengths and differentiating Alberta against our competition, to ultimately close the sale and grow visitation to the province.

We continue to build strong relationships and innovative campaigns with OTAs such as Expedia, Travelocity and Orbitz. These powerful information sources and booking platforms reach millions of unique viewers every month.

If you have North America Travel Trade questions, email natraveltrade@travelalberta.com or visit traveltrade.travelalberta.com to learn more about the North America Travel Trade team and how we can assist the travel trade community with various marketing resources to connect and sell the Alberta destination.