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CONFIDENTIAL BULLETIN FOR STAFF MEMBERS ONLY
Vol. VIII, No. 15
AMERICAN TRUCKING ASS'NS. (Chi.)
J here is a way out of
the traffic muddle !
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April 13, 1953
Gets Record Coverage
Probably one of the largest expenditures by a Chicago
client on a single advertisement was spent recently by
the American Trucking Ass'ns. for space headlined,
"There IS a way out of the traffic muddle." It appeared
as a B&W spread or page in the SatEvePost, Collier's,
Life, Look, Farm Journal and Pathfinder.
Its purpose: to present the facts about the seriousness
of America1s traffic muddle caused by inadequate roads
and to propose a way in which road building funds could
be obtained ("Soaking trucks is not the answer"...rather "make sure highway-use taxes
now being collected are spent only for roads"}. The trucking industry also took advantage of the wide coverage to tell its part in the better road project and pledge
its support over the signature of the Associations' president.
EASTMAN KODAK CO. (NY) Marks Anniversary Year
Eastman Kodak turns long-time leadership into a product plus for this year's camera
promotion, breaking next month in Life and SatEvePost. Continuing a group of models
each proved best suited to a particular field of picture-taking, but believing it
necessary to inject a news element into what was designed to be highly competitive
advertising, Eastman brushed off some dusty records and came up with its campaign
themes Eastman Kodak has led its field for 65 years. Color pages and spreads display
the "65th Anniversary Show of Kodak Snapshot Cameras" in a competitive new format.
The cameras are shown close-up, as usual, so the readers may get a clear idea of the
features differentiating the various types. But for the first time in camera advertising, they appear "on location" against backgrounds of beach, patio and similar outdoor
scenes. Gold coins trademark the anniversary year.
INDIANA BELL TELEPHONE CO. (Chi.) Scores High In Basketball Tourney
Hooslers hold conflicting opinions on almost every subject under the sun. But just
mention basketball and they all agree that it's the world's greatest sport.
This enthusiasm proved itself in a recent Indiana Bell survey concerning its TV sponsorship of State high school basketball tournaments held last month on 4 consecutive
Saturdays in Indianapolis. Although during the last game of the tournament the field
house was packed with 15,000 fans, Advertising Research Bureau figures show that 76.3%
of the TV sets in Indianapolis were tuned to the telecast. And of 265 people interviewed, 264 recalled Indiana Bell as the sponsor.
DOUGLAS AIRCRAFT CO. (NY) Features Fleet of Caps
Caps fly for Douglas Aircraft's latest series, to dramatize the acceptance of DC-6 type planes by the world's leading airlines. In
full-color are the pilot caps of 26 airlines which have chosen
Douglas "Queen of the Fleet."
Douglas wanted to portray this international theme in a brand-new
way. Insignia had been used; so bad airline listings. Thompson
hit on caps to tell the story quickly, colorfully and effectively.
Since actual samples were necessary for accuracy, the success of
the advertisement depended upon full co-operation of the airlines,
so helpful that they flew pilot caps in from Japan, Sydney and
other far-filing air terminals; snatched others between flights from heads of personnel,
and rushed them to Thompson-New York for art rendering. The series breaks May 2 in
the SatEvePost.
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CONFIDENTIAL BULLETIN FOR STAFF MEMBERS ONLY
Vol. VIII, No. 15
AMERICAN TRUCKING ASS'NS. (Chi.)
J here is a way out of
the traffic muddle !
r"..-: -_ ™ -—... —=-
=_«■=== =====a=; =S=sg.__Kg
_£_=■£—=- -—-=-—_.-=
-;=;—____ _5—35S£=__ ==g__.3S
=i:_?_tr___sr. sa2__=-_ri'=— .^_;^ir.
WAnara.aTnaki _l_a.
April 13, 1953
Gets Record Coverage
Probably one of the largest expenditures by a Chicago
client on a single advertisement was spent recently by
the American Trucking Ass'ns. for space headlined,
"There IS a way out of the traffic muddle." It appeared
as a B&W spread or page in the SatEvePost, Collier's,
Life, Look, Farm Journal and Pathfinder.
Its purpose: to present the facts about the seriousness
of America1s traffic muddle caused by inadequate roads
and to propose a way in which road building funds could
be obtained ("Soaking trucks is not the answer"...rather "make sure highway-use taxes
now being collected are spent only for roads"}. The trucking industry also took advantage of the wide coverage to tell its part in the better road project and pledge
its support over the signature of the Associations' president.
EASTMAN KODAK CO. (NY) Marks Anniversary Year
Eastman Kodak turns long-time leadership into a product plus for this year's camera
promotion, breaking next month in Life and SatEvePost. Continuing a group of models
each proved best suited to a particular field of picture-taking, but believing it
necessary to inject a news element into what was designed to be highly competitive
advertising, Eastman brushed off some dusty records and came up with its campaign
themes Eastman Kodak has led its field for 65 years. Color pages and spreads display
the "65th Anniversary Show of Kodak Snapshot Cameras" in a competitive new format.
The cameras are shown close-up, as usual, so the readers may get a clear idea of the
features differentiating the various types. But for the first time in camera advertising, they appear "on location" against backgrounds of beach, patio and similar outdoor
scenes. Gold coins trademark the anniversary year.
INDIANA BELL TELEPHONE CO. (Chi.) Scores High In Basketball Tourney
Hooslers hold conflicting opinions on almost every subject under the sun. But just
mention basketball and they all agree that it's the world's greatest sport.
This enthusiasm proved itself in a recent Indiana Bell survey concerning its TV sponsorship of State high school basketball tournaments held last month on 4 consecutive
Saturdays in Indianapolis. Although during the last game of the tournament the field
house was packed with 15,000 fans, Advertising Research Bureau figures show that 76.3%
of the TV sets in Indianapolis were tuned to the telecast. And of 265 people interviewed, 264 recalled Indiana Bell as the sponsor.
DOUGLAS AIRCRAFT CO. (NY) Features Fleet of Caps
Caps fly for Douglas Aircraft's latest series, to dramatize the acceptance of DC-6 type planes by the world's leading airlines. In
full-color are the pilot caps of 26 airlines which have chosen
Douglas "Queen of the Fleet."
Douglas wanted to portray this international theme in a brand-new
way. Insignia had been used; so bad airline listings. Thompson
hit on caps to tell the story quickly, colorfully and effectively.
Since actual samples were necessary for accuracy, the success of
the advertisement depended upon full co-operation of the airlines,
so helpful that they flew pilot caps in from Japan, Sydney and
other far-filing air terminals; snatched others between flights from heads of personnel,
and rushed them to Thompson-New York for art rendering. The series breaks May 2 in
the SatEvePost.
_r -—s
"-"
iii
Ha, »
S
: u
UH
""--
-^Scr»
sss?
HBBS.
-ft-* l)0tflLlS