GRAND UNION, ALVARADO ST. CONTEST PROVES TO BE A BREAD SALES STARTER

WAYNE, N.J. -- Grand Union Co. here is bringing customers into its bakeries and selling them more organic bread by giving them a chance to win a tour of California's Sonoma Valley wine country.In a team-up with Alvarado St. Bakery, Rohnert Park, Calif. -- a manufacturer of certified organic whole grain breads and bagels -- Grand Union has posted signs on its stores' entrance doors promoting the sweepstakes

WAYNE, N.J. -- Grand Union Co. here is bringing customers into its bakeries and selling them more organic bread by giving them a chance to win a tour of California's Sonoma Valley wine country.

In a team-up with Alvarado St. Bakery, Rohnert Park, Calif. -- a manufacturer of certified organic whole grain breads and bagels -- Grand Union has posted signs on its stores' entrance doors promoting the sweepstakes and drawing customers to the bakery.