BLACK OPS ADVERTISING

NATIVE ADS, CONTENT MARKETING, AND THE COVERT WORLD OF THE DIGITAL SELL

“Reading Mara Einstein is like putting on magic glasses that let you see the advertising all around you, all the time. Whether you’re looking to sell, or hoping to resist, here is the state of the art.”
— Douglas Rushkoff, author, Throwing Rocks at the Google Bus, Present Shock.

“The most important contribution she makes is providing a clear sense of what free content really costs…stealth marketing, the invasion of privacy, the proliferation of clickbait and stalking advertising, and the general degradation of much of the web.”
—Tim Wu, New York Times Book Review