Research in the area of self-handicapping has consistently demonstrated a robust yet puzzling gender difference in the use of and evaluation of behavioral self-handicaps; women (1) are less likely to use these forms of handicaps, particularly those involving the actual or reported reduction of effort, and (2) evaluate the use of these handicaps by others more negatively than do men. The present research examines several possible explanations for these consistent gender differences and finds that the personal value placed on effort is an important mediator of these effects.