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crm reviews for drug management

crm reviews for drug management Management, Supply Chain Management, CRM and ERP to improve business performance. Jim created his consulting firm, Tech-Clarity Associates, to make the value of technology clear to business. Jim can be reached at jim.brown@tech-clarity.com .

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.

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