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Investec Rhino Lifeline

A zebra can save a rhino

Time is running out for the African Rhino. Poaching of this majestic animal is arguably the most significant conservation issue faced by our country. In response to this crisis, Investec Rhino Lifeline was born. Our hope is that future generations will not be robbed of the awesome experience that comes with seeing a rhino in the wild.

‘We couldn’t just sit by and watch as this iconic animal was wiped off the planet.’

Tanya dos Santos, Investec Rhino Lifeline

Education

By educating the youth in rural communities to care about rhino, we develop rhino custodians of the future.

Rescue

Every rhino counts. When rhino mothers are poached, young calves are left orphaned and injured.

Demand reduction

We recognise that demand reduction is critical to winning the war on poaching, and focus specifically on Vietnam and China.

Education

We not only educate the youth, but also involve them in creating conservation solutions. We have partnered with two NGOs in this area: Coaching for Conservation and the Good Work Foundation

Rescue

With the appropriate care, orphaned and injured baby rhinos can be rehabilitated and released back into the wild. We have partnered with two organisations in this area: Care for Wild and Hoedspruit Endangered Species Centre.

Demand reduction

Investec Rhino Lifeline leverages the bank’s international brand and presence to raise awareness in the key consumer countries of China and Vietnam. As Rhino Ambassador and Vietnamese Popstar Than Bui says, "We have to educate the children who will then educate the parents. Education is the key to this process. When the kids speak, the adults will listen."