VMV Hypoallergenics

About VMV Hypoallergenics:

"Hypoallergenic" in VMV products means the absence of all, or as many as possible, known cosmetic allergens.

All VMV products are not just hypoallergenic, they are Validated as Hypoallergenic. This means that each product is tested and proven - through usage and patch tests on multiple human subjects - to be hypoallergenic. We patch test every single formulation, ingredient, and raw material (and even makeup brushes and sponges, and anything else that comes into contact with the skin).

Besides "hypoallergenic," all VMV product claims are supported by clinical studies, including randomised, double-blind clinical trials. VMV does not test on animals.

VMV products have simple formulations with as few ingredients as possible - an important requirement of hypoallergenic formulations - to minimise the risk of cross reactions.

VMV Products are monitored closely pre market introduction and throughout market availability in our laboratories as well as in continuing case studies.

Most uniquely VMV: The VH - # Rating System. All VMV products have their VH-Numbers clearly visible. The VH-Number shows you if a product has been specifically tested for hypoallergenicity, and rates how hypoallergenic it is or is not.

VMV's VH-Number Rating System:

VMV uses a VH-Number Rating System to help clients select the right hypoallergenicity for their needs, and to qualify just how hypoallergenic VMV products are.

The VH-Number is like an SPF for hypoallergenicity. "SPF" tells you that a product has been tested for sun protection, and the number that follows tells you how high the protection is.

Similarly, "VH" tells you that a product has been Validated as Hypoallergenic (VH).

Just like in the SPF rating, the higher the VH-Number, the more allergens are absent from a product, and the more hypoallergenic it is. VMV refers to the list of known cosmetic allergens as published by the North American Contact Dermatitis Group (NACDG).

VH Number Examples:

VH - 27 means that all 27 known cosmetic allergens are absent.

VH-26 means that one of the 27 known allergens is present. In VMV products, this usually means a Paraben-mix.

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