Switch and Play with Nintendo Switch in unexpected places across the U.S.

Imagine driving in the middle of the desert and seeing a couch, TV and
video game system in the middle of nowhere, or skiing down the side of a
mountain and seeing another one of these surprising setups sitting there
in the snow, ready for a round of gaming. It’s a striking visual, sure,
but it drives home the message of Nintendo
Switch, Nintendo’s revolutionary new video game system that
launches on March 3. Nintendo Switch is a home gaming system with the
portability of a handheld. The system lets you take home video game
experiences anywhere you go, offering you the freedom to play where,
when and how you like.

To showcase this unprecedented new style of console gaming on the go,
Nintendo is showcasing the versatility of Nintendo Switch across the
country with highly visual, interactive living room-inspired spaces in
places you would never expect, bringing surprises to every stop. The
first Nintendo Switch experience will pop up in the desert at Blue Cloud
Movie Ranch on Feb. 23. Invited guests will get the chance to enter the
interactive space and experience different Nintendo Switch games, as
well as delight in the novelty of playing these games in a completely
unexpected locale.

To make the first stop even more exciting, John Cena will be the special
guest at this location. As a WWE Superstar and actor who is as versatile
as the Nintendo Switch console itself, the performer (and Nintendo fan)
Cena is the perfect person to kick off this unique tour. Known for his
charisma and family-friendly appeal, John Cena will showcase the
face-to-face off-TV functionality of 1-2-Switch,
a Nintendo Switch launch game that features hilarious activities like
milking a cow and participating in a Wild West duel. Cena will play the
game with invited fans and YouTube influencers, highlighting how fun it
is to play 1-2-Switch using the innovative new Joy-Con
controllers.

The second Nintendo Switch experience will pop up in Aspen, Colorado, on
Feb. 27 at the popular Snowmass ski resort. Again, the unexpected
location highlights that Nintendo Switch games can be played anywhere –
even somewhere as remote as the side of a snowy mountain!

The final stop on the Nintendo Switch journey will be in Madison Square
Park in New York on launch day, March 3. Surrounded by excited fans and
curious onlookers, the event will kick off a new era in Nintendo gaming.
Two famous (and super) brothers named Mario and Luigi will also attend
the final event to celebrate launch day.

“The upcoming launch of the unique Nintendo Switch console calls for a
unique series of celebrations,” said Doug Bowser, Nintendo of America’s
Senior Vice President of Sales and Marketing. “These unexpected
locations perfectly highlight the features of the new system, as well as
provide one-of-a-kind surprise-and-delight moments that Nintendo does
best.”

Each of these Nintendo Switch experiences will be an absolute spectacle,
featuring visuals that remind people of home gaming, but set in wildly
unexpected places. Seeing these familiar settings set against dazzling
backdrops like the open desert, snowy mountains and bustling city will
drive home how Nintendo Switch transforms any space into a place to play.

* New York – Open to the publicMarch 3, 9 a.m.-5
p.m. ETFlatiron PlazaBroadway between 23rd and 24th St.New
York, NY 10010

Nintendo Switch launches worldwide on March 3 at a suggested retail
price of $299.99. Two stylish versions of the system will be released: a
version with a set of gray Joy-Con, and a version with one neon blue and
one neon red Joy-Con. Both versions will have the same suggested retail
price.

At home, Nintendo Switch rests in the Nintendo Switch dock that connects
the system to the TV and lets you play with family and friends in the
comfort of your living room. By simply lifting Nintendo Switch from the
dock, the system will instantly transition to handheld mode, and the
same great gaming experience that was being enjoyed at home now travels
with you. The portability of Nintendo Switch is enhanced by its bright
high-definition display. It brings the full home gaming system
experience with you to the desert, on a snowy mountain or even during a
busy city commute.