Bruce Willis Gets His Own Perfume

While women like Kim Kardashian, Sarah Jessica Parker, Jennifer Lopez, and Heidi Klum have all launched their own scent at the height of their respective careers, we can’t help but notice one striking commonality –- they are all women highly invested in the fashion and beauty world.

So it was relatively surprising to hear that Bruce Willis will be adding himself to that successful list of women-cum-fragranciers. WWD reports that LR Health & Beauty Systems is teaming up with Bruce to create his own perfume, set to launch in July.

We’re just wondering what he will name it. Yippee-ki-yay, motherf***er à la Die Hard? Names-Don’t-Mean-Sh*t eau de Pulp Fiction? The Sixth Scent?