6 Google Services To Improve Your Business

Local SEO

6 Google Services To Improve Your Business

Google is one of the biggest, most successful and most universally known brands in history, which is a pretty impressive feat for a company that only rose to popularity in the last two decades. It should come as no surprise that Google is one of the most relevant brands you’ll have to understand in order […]

A Guide to SEO for Charities

Search engine optimisation is all about making your website visible to the people who you want to find you. For businesses, that means reaching customers. For charities, that means finding people who are interested in supporting the same cause as you, and willing to make donations to support your work. SEO can be a great […]

Reasons to Start Using Google+ More

1. Increase your audience by millions. 2. Improve your chances of ranking for keywords. 3. Get reviews that show up on Search and Maps. 4. Discover new resources and content. 5. Strengthen your brand on all social platforms. That’s it in a nutshell. Do any of these five main reasons sound attractive to you? If […]

How to Get More Positive Online Reviews

We’ve already established that online reviews are highly relevant for potential customers looking to make a decision about whether to choose your brand or one of your competitors. In fact, research has shown that online feedback from other users has three times as much impact on an individual’s choice than the brand’s own marketing efforts. […]

Facebook’s Secret Weapon For Local Business

Facebook has been established for some time now as a great platform to promote your local business as part of your local SEO marketing. Pages allow you to add plenty of relevant details so your customers can see how close you are, when you’re open for business and how to get in touch, among other […]

Dealing With Negative Online Reviews

For any business, even if you are not primarily focused on your online presence, online reviews matter. When people search for your business (or your target keywords, if you have an SEO campaign), your average Google+ rating and the number of reviews you have might show up on the first page of results. These people […]

Content Marketing: The Ultimate SEO Tool

Content marketing is a vital factor in the success of any business website. If you’re not thinking about it, the chances are you’re well behind where you could be. You might think of blogging when we mention content marketing, but it’s much more than that! Content marketing basically means communicating valuable information to your audience […]

Google is to Give Secure Sites a Ranking Boost

Back in March 2014, Matt Cutts Head of Google’s Webspam team said he would like for HTTPS and SLL certificates to be a ranking signal. Five months later, the world’s most popular search engine Google has announced that it’s going to give secure SSL sites using HTTPS encryption higher rankings on Internet searches. Google hopes […]

How to find your website ranking after Google Venice

In February 2012, Google announced the “Venice” update as part of 40 changes to improve search quality, I don’t expect you to look through all 40 changes so these are 2 important ones we are going to talk about in this post: Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves […]