In light of the rapid changes in the business world, caused by the globalization of the business processes, the increasing interdependence of organizations, the fast development of revolutionary technologies, mobile communications, and other radical innovations, managers of organizations are faced with the ever expanding complexity of doing business on one hand and ever stronger competition on the other. Under such conditions, organizations are not only required to design strategies or search for their own hidden lagoon in the “blue ocean” of business, but also realize the importance of repeated and ever faster reactions to the changes in the business environment and of the ways customers can distinguish them from their competitors. The management of these organizations therefore requires ever new tools and approaches.
This book offers two new management tools for successfully coping with the increasing complexity of doing business and gaining sustainable competitive advantages in your organization. The model of distinguishing competencies is a systematic framework which enables management to select competitive leverage and future business approaches, which will enable their organizations to quickly and efficiently turn their capabilities into distinguishing competencies and ensure competitive advantage. Both of these tools can be efficiently transferred to practice using Business Analysis – a new business discipline which enables the development of a culture of win-win synergies and designing efficient business solutions for simplifying the inherent complexities of business. It also facilitates implementation of the selected future business approaches.