A few years back I started building an email list for one of my blogs. Rather than run a traditional manual newsletter as you might to promote a business, the email list was a way to let readers receive the latest blog posts via email. Now, I’ll admit it....

Whether you’re selling products or services, you want your customers to love you, right? After all, happy customers are more likely to become repeat customers than unhappy ones. On top of that, when your customers love you they might just spread the word,...

You finally took your first steps to becoming an independent consultant or freelance professional. You’ve gone through the legalities of forming your consulting firm or freelance business, set up a company website, designed business cards and had them printed....

Email marketing may be a form of Internet marketing, but that doesn’t mean an email list can only be built online. There are many offline tactics for email list building, especially for offline businesses wanting to improve their email marketing efforts. Here are nine...

One of the most common freelance writing projects I take on is writing marketing copy for business websites. I also network with a lot of newer writers, and see them bombarded with copywriting “tips” like “always use long-form sales copy,” or...

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Over the years I’ve been cited as an expert source, had my sites ranked as some of the top resources in their niches, and have been asked to interview with or contribute to various outlets (not including freelance work or guest posts I’ve pitched). These are some of those publications…