Self-Publishing (Marketing Your Book on Amazon)

About Marketing your Book on Amazon

Writers often ask what are the best methods for marketing your book on Amazon? Some self-published authors have phenomenal success with book marketing while others yield few results. There are two reasons why you need to market your book on Amazon: to drive books sales and to build your author platform.

Marketing your Book on Amazon (Paid Advertising)

Publish a book trailer on YouTube.

Give away free copies.

Use book advertising websites.

Use local newspapers to advertise your book.

Run a Google AdWords campaign. I prefer not to use Search Engine Ad campaigns for book marketing or promotion. Visitors will click on your ad to view your book and this costs you money. For every 17 clicks, I sold one book!

Use a PR company.

There are over 100 websites where you can promote your free eBook and Kindle countdown deal – try Bookbub, eReaderNews and Book Gorilla.

You can market your book on the Goodreads website. Setting up a Goodreads campaign is straightforward and costs $10 minimum.