Rita Ora reveals softer look in Superga campaign sneak peek

Rita Ora ditches her daring style for a softer look in a sneak peek of her forthcoming Superga campaign.

The 'Radioactive' singer, who is known for her often zany, garish and revealing choices of attire, reclines in a chair while wearing a simple lilac jumper and frilly socks in the picture for the shoe retailer.

"A little sneak peak of my new campaign and collection with Superga's Spring 2013!!" Ora wrote on her Instagram.

Ora was named as the face of Superga's spring/summer 2013 campaign back in December after previous ambassador Alexa Chung left the role due to commitments in the US.

At the time, the company described Ora as "the hottest new girl on the scene" and praised her for "bringing a touch of her cool, raw style to the table".

Speaking about her fashion choices in today's (March 14) Metro, Ora claimed: "I never really followed trends or cared what people thought about my outfits.

"I always bought and wore what I wanted. If I wanted to wear a mask on my head, I'd do it... People go up to me and go, 'Are you comfortable in that?' And I'm like, 'I don't care. How does it look? It looks good? Alright, cool'."

Next
Matt Smith pulls his signature pose as he and Jenna-Louise Coleman attend a press screening of the brand new Doctor Who episode, 'The Bells of Saint John', which is set to be aired on Easter Sunday.
Copyright: PA Images
1 of 65