With the constant changes in social media, it’s harder than ever to figure out exactly what you should (or shouldn’t) be doing for your brand. Lucky for you, I’m here to lay it down, with a few simple tips that will make 2018 your best year yet!

On its surface, LinkedIn is often thought of as a tool for professionals to connect to further their personal careers. However, I imagine if you’re reading this blog, you know it can be a powerful tool to execute a successful B2B marketing strategy.