1.5.15
A PBS documentary based on "Trail Magic," a play written by Kelly Boyer Sagert, received extensive publicity in the Washington Post. The documentary focuses on Emma Gatewood, the first woman to hike the Appalachian Trail.

Audience list for presentations by the search engine optimization specialist

Internet marketing and SEO expert Leslie Carruthers is known for dynamic sessions where she shares practical tips and tools at leading industry association conferences, as well as with small groups. A partial list of her recent audiences includes:

Search Marketing Expo (SMX) WestLeslie and team wowed the crowd on the hot topic of Search & Reputation Management at the prestigious SMX West conference in Santa Clara, California. She was part of an illustrious team made up of Chris Bennett, President of 97th Floor, Noah Elkin, Managing Partner of Steak and Bill Hartzer, Search Engine Marketing Manager at Vizion Interactive. The panel was moderated by Danny Sullivan, Editor-in-Chief of Search Engine Land.

General Electric A&L Unity Conference
Leslie was thrilled to speak on the topic of how SEO impacts a global company. Other speakers included James Campbell, President and CEO of GE, and Deborah Elam, GE’s Vice President and Chief Diversity Officer. Approximately 450 GE employees and affiliates were in attendance.

Coremetrics Client SummitLeslie presented a case study on behalf of Brookstone.com with YourAmigo.com at the Coremetrics Client Summit in New Orleans. The Summit drew attendees from more than 80 industry leading companies, including Anthropology, Ann Taylor, Kodak, Victoria's Secret, QVC, IBM, Ecklers, Pottery Barn, Circuit City, JC Penney and more. Coremetrics is a leading provider of on-demand web analytics and precision marketing solutions.

City and Regional Magazine Association
This association represents the most powerful magazines in their respective markets, distinguished by superior journalism, editorial credibility and marketing innovation. It’s been our pleasure to support their purpose: facilitating professional development and training for member magazines and opportunities to exchange information and ideas. The group has brought Leslie in to present on several occasions: editors and writers as well as the publishers engaged in a lively discussion around enrolling writers in optimizing their copy, the increasing value their magazines’ websites are bringing to their readership and advertisers. And, of course, how to take things to the next level.

Casino Affiliate Programs
Leslie has presented three annual workshops on SEO best practices, 101 level and advanced, at the CBG Afilliate Weekend in beautiful Niagara Falls, Canada. She empowered attendees to take their sites and affiliate earnings to the next level, and is repeatedly asked to return each year to this popular event!

Online Marketing Summit (OMS) hosted by ClickZ
ClickZ and Aaron Kahlow, founder of the Online Marketing Summit again brought expert speakers (including our own Leslie Carruthers) together for a 23 city tour across the U.S. and Canada. Attendees enjoyed leading experts in online marketing who shared best practices through hands-on classes, thought leadership panels, and credit-worthy workshops.

AICI (Association of Image Consultants International)
At the AICI Annual Conference in Irvine, California Leslie presented "Growing Your Business with Search Engine Optimization" to a very engaged group of image consultants -- and they "got" what SEO can do for their businesses! Leslie has also presented to the local Cleveland chapter on how to look their best with Google, Yahoo! and MSN.

eMarketing Techniques Annual Conference
Leslie participated in an Advanced SEO panel moderated by Sage Lewis of SageRock at Corporate College East in Cleveland, Ohio. Other panel members included Matt Bailey of SiteLogic, Chris Boggs of Rosetta and Chris Caputo of Optiem. Leslie enlightened the audience on how to manage malicious online attacks to their reputations.

BizSummits
Leslie has shared her knowledge through two teleseminars for BizSummits, a membership organization specializing in executive education and training, on the subjects of Online Reputation Management and Advanced Search Optimization Tactics.

WorkSmart eMarketing
"Search Engine Optimization Best Practices," presented by Leslie via a free webinar hosted by WorkSmart eMarketing, included important tips on how to get an SEO campaign started for small business.

Greater Cleveland PC Users Group
Leslie had great tips for this group in her presentation "Better Searching for Better Living" at Cleveland State University. Even these computer-savvy folks were blown away by Leslie's search engine knowledge and expertise.

Other groups Leslie Carruthers, the search engine optimization specialist, has spoken to include:

Book web marketing, and SEO expert Leslie Carruthers today. Her focus is on helping medium and large sized business owners prosper online. She's an accomplished, engaging speaker who consults with and teaches both entrepreneurs and business executives about effective search engine optimization, including copywriting for conversions, online marketing, tracking results and much more. Your group or event participants will discover how to drive targeted traffic to their web sites and then convert them into customers. Leslie is based in Cleveland, Ohio and is available to speak in North America. Read what people are saying about Leslie and The Search Guru!