Blog

We’re so proud of Steve Goodman, Arjuna Solutions' Chief Relationship Officer, who was recognized with an Excellence in Teaching Award for the 2014-2015 academic year at Georgetown University. Steve has a been a professor within Georgetown’s Sports Industry Management (SIM) graduate program since 2010, teaching classes such as “Sports Marketing Strategies, Sports Leadership, Management & Entrepreneurship, and Sales, Promotion & Revenue Generation”. Steve has elevated the SIM program with his unwavering commitment and contributions through educating, challenging, mentoring and inspiring his students.

Washington D.C. is quickly turning into a major technological hub. On Wednesday, May 7th, D.C.’s best and brightest in technology came together for the second annual State of Innovation. Arjuna Solution's Chief Technology Officer, Dr. Karin Remington, was amongst the distinguished panelists. The panels discussed the region’s innovation ecosystem and some of the specific topics discussed included:

The social media age has taken data collection to an explosive new level. According to many estimates, Facebook now serves 1.4 billion users each and every day. To put that in perspective, roughly 1 out of every 5 people in the world make a daily connection with the social networking site. And with each contact, Facebook collects data, with a daily diet exceeding 500 terabytes.

Have you run an internet search today, opened your e-mail, or shopped online? If so, you’ve likely been influenced by sophisticated market segmentation. If you were looking for auto repair, for instance, your search engine knew to put local service stations at the top of the list, and may have even recommended locations specializing in your make of car. The vast internet data engines are constantly concocting the best recommendations to deliver you – the potential buyer – directly to the digital doorstep of your best-fit seller. You save time, the sellers saves marketing dollars by serving up ads to only the most likely prospects. This predictive market segmentation aims to deliver a win-win experience to both you, the consumer, and the marketer hoping to gain your business.