Abandon All Bland
Sir Kensington's

Sir Kensington’s came to us for a campaign launch following their brand redesign. We created “Abandon All Bland,” a campaign that pushes back against the bland landscape of condiments and dressings on the market today—inviting people to make an interesting choice instead.

The OOH work takes the idea of flavor and transforms it into a surreal, illustrated world of weirdness and color—with anthropomorphic ketchup bottles, growling tigers, tidal waves of mayo and more.

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For the hero video, we incorporated our surreal animation style into a collage of sourced and shot footage—while a narrator gets at the ethos of “Abandon All Bland.”