Want to know what your dog's thinking? There's an app for that

Get ready for something barking mad - and brilliant. Ever wished you could have a proper conversation with your pet? That you could know exactly what your pooch was trying to tell you with that particular woof? (Come on, throw us a bone here, we know it's not just us). Well, you and your furry friend could be chatting away merrily in the not-too-distant, because British pet store Fetch is now pioneering a 'smart' dog collar that promises to translate barks into actual human language.

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Dubbed WhatsYapp (JOY!), the collar connects to your phone and messages you every time your dog makes a sound. The tech is still in development, but we are VERY excited about this. What we'd also like to see: a cat collar that lets our feline overlords tell us exactly how we could improve our service. Over to you, science.