Many are small business owners or
individuals who are price conscious
-
Most
Linux operating system software and
applications are free of cost.

They are also security conscious -
There are fewer viruses and computer
infections using Linux operating
systems. This is because of
the server-client relationship
architecture which makes it more difficult
for a virus to do any damage.

They want to be able to easily do upgrades
-
Linux systems are updated frequently with
new features and support for new
hardware.

They want to be open to software customization
-
There are thousands of applications
and software available at no cost
for Linux based systems.

They enjoy knowing there is free support
available -
If the user is proficient with
computer operating systems, support
is available from the community of
Linux users. It is also available
through web-based forums and Instant
Messaging.