Tree Top Ingredients has
developed the Tree Top Food Serving Calculator based on the new USDA
Dietary Guidelines for Americans. The guide helps processors determine how
much of an ingredient can be used to qualify as a serving of fruit, as well
as possible applications and information on moisture content and BRIX. — Tree
Top, P.O. Box 248, Selah, Wash. 98942; 800/367-6571; treetop.com.

Sports nutrition

Stepan Food & Health Specialties Neobee Medium
Chain Triglycerides can be used in sports nutrition beverages and bars.
They are metabolized in one-eight the time of typical longer chain fats to
provide a more readily available source of energy. Neobee M-5 and 1053 are
effective stabilizers for flavors, colors and vitamins. Neobee is
ordinarily offered as a colorless, odorless low-viscosity liquid, and is
now available as a free-flowing powder for use in powdered beverages. — Stepan Co. Food & Health
Specialties, 100 West Hunter Ave., Maywood, N.J. 07607; 201/712-7642;
stepan.com.

It’s Commonsense

Danisco has introduced Commonsense
Flavors based on human flavor perceptions, which it describes as a whole
new way of ensuring food and beverage products live up to consumer
expectations. Commonsense flavors are available in natural,
nature-identical and heat-stable formats for beverage and dairy
applications. One of the key technologies behind Commonsense Flavors is
proton reaction-mass spectrometry (PTR-MS), which makes it possible to
measure the flavor components released while food and beverages are
consumed. The measurement provides a picture of how consumers perceive taste and allows for factors such as aroma and flavor
release. — Danisco USA
Inc. 411 East Gano, St. Louis, Mo. 63147; 913/764-8100.

SunActive Zinc

Taiyo International has
launched SunActive Zinc, its latest addition to the Nutrition Delivery
System, for use in food and beverage applications. Zinc is an essential
trace mineral that plays a role in virtually all biochemical pathways and
physiological processes. The company says SunActive Zn, a
micro-encapsulated zinc oxide, allows foods and beverages to be fortified
with zinc with high bioavailability, no precipitation, high stability and
no unpleasant zinc flavor. SunActive Zn can be used in dairy and soy
beverages, yogurts, candies, gums and
nutritional supplements.—
Taiyo International Inc., 5960 Golden Hills Drive, Minneapolis, Minn.
55416; 763/398-3003 taiyointernational.com.

StabilEase flavors

Blue Pacific Flavors has introduced StabilEase, a
functional flavor system that can enable
acidified juice-and-milk and juice-and-soymilk beverages to be made shelf
stable without ringing or separation in hot-fill processing. The new flavor
system not only enhances the creamy flavor and mouthfeel of ice cream and
dairy- and soy-based beverages, but it has the added functionality of
protecting dairy and soy proteins from agglomerating when acidified. Based
on this new technology, beverage developers can now engineer shelf stable,
homogeneous, acidified milk- and soy-based beverages for PET, glass or
plastic bottles. The range of natural favors includes Strawberry, Strawberry-Banana, Orange, Guava, White Peach,
Red Peach, Whiteberry, Blueberry, Mango, Fuji Apple, Green Apple, Red
Delicious Apple, and many more. — Blue
Pacific Flavors, 1354 S. Marion Court, City of Industry, Calif. 91745;
626/934-0099; bluepacificflavors.com.

Degussa Food Ingredients has introduced LECI-PS
soybean lecithin-based nutritional supplement to improve cognitive function
in a non-GMO version in concentrations from 20 to 90 percent PS. In
addition to a water-dispersible powdered form that can be used for instant
drinks and dairy beverages, the non-GMO version will be available as a
softgel capsule. Documentation of compliance with non-GMO labeling
guidelines is available. — Degussa Food
Ingredients, Lise-Meitner-Str. 34, Freising, Germany, 85354; 49 8161548 0;
degussafoodingredients.com

Natural fruit distillates

Treatt offers Treattarome 100 percent natural, From
The Named Food (FTNF) clear distillates developed using specialized
technologies, including a short duration/low temperature distillation
process that ensures maximum flavor entrapment. Included in the rage is
Mango Treattarome 9830, which imparts a natural ‘zing’ when
added to flavor blends for an authentic mango flavor. At 0.1 percent, the
ingredient imparts an intense mango character, while at 0.05 percent, it
adds fresh, tropical notes to fruit juices. Similarly, Banana Treattarome
9730 offers a range of freshly ripened banana flavors for products such as
clear beverages, juices and alcohol beverages. The line also includes kiwi,
passion fruit and guava flavors. — Treatt USA Inc., 4900 Lakeland Commerce
Parkway, Lakeland, Fla. 33805; 863/668-9500; treatt.com.

Pure vitamin B

BASF’s Human Nutrition business has introduced
two new, highly pure forms of Riboflavin — High Flow 100 and Fine
Powder. Both are 100 percent vitamin B2 powders that meet the monographs requirements of the United States
Pharmacopoeia and the Food Chemicals Codex. The new riboflavin products are
produced by a fermentation process that uses naturally occurring,
non-genetically modified microorganism. High Flow 100 offers solubility and
dissolution qualities for tablet and beverage applications, while Fine
Powder has a bright yellow color suitable for premixes and applications
requiring color uniformity. — BASF Human
Nutrition, 3000 Continental Drive North, Mount Olive, N.J. 07828;
800/527-9881; humannutrition.basf-corp.com.

Tools for winemaking

Chr. Hansen is helping
winemakers with innovative wine cultures and yeasts for successful
malolactic fermentations as well as optimal process and flavor control. The
company’s Viniflora wine concept offers easy-to-use, direct
inoculation cultures and Saccharomyces and non-Saccharomyces yeasts and
will showcase the items at the American Society for Enology and Viticulture
annual meeting this month. — Chr. Hansen, 9015 West Maple Street,
P.O. Box 14428, Milwaukee, Wis. 53214; 414/607-5700; chr-hansen.com.

So sweet

Vitafoods Flavors has introduced Oh! So Sweet, an
all-natural low-calorie sweetener classified as a natural flavor. The sugar
substitute is 600 times sweeter than sugar and has been agglomerated with
three different bulk sweeteners to allow food and beverage producers to
choose a profile that best matches the profile of their products. The
ingredient is classified as GRAS as a natural flavor and provides a natural
sugar-like taste with a sweet finish and provides clean labeling for
low-calorie and low-carbohydrate food and beverage systems. —
Vitafoods Flavors, a division of the Arnhem Group, 25 Commerce Drive, Cranford, N.J. 07016; 800/851-1052;
arnhemgroup.com.

U.S. Demand for anti-aging products, including dietary
supplements, pharmaceuticals and cosmetic products, is expected to grow 8.7
percent per year to reach $30.7 billion in 2009, according to a new report
from the Freedonia Group, Cleveland, Ohio. Fueling the growth will be the
increased number of individuals entering their 50s, which is set to expand
at a 2.5 percent annual rate. Freedonia points out that this population is
one of the most affluence generations and is willing to pay for products
that provide anti-aging benefits.

The health maintenance segment is expected to draw the
largest share of the pie, with memory improvement, vision care and prostate
care leading the list of demands.

U.S. Demand for anti-aging products, including dietary supplements, pharmaceuticals and cosmetic products, is expected to grow 8.7 percent per year to reach $30.7 billion in 2009, according to a new report from the Freedonia Group, Cleveland, Ohio. Fueling the growth will be the increased number of individuals entering their 50s, which is set to expand at a 2.5 percent annual rate. Freedonia points out that this population is one of the most affluence generations and is willing to pay for products that provide anti-aging benefits.
The health maintenance segment is expected to draw the largest share of the pie, with memory improvement, vision care and prostate care leading the list of demands.

U.S. Anti-Aging Product Demand (U.S.$ millions)

Item

1999

2004

2009

% annual
growth 2004-2009

Health maintenance

$9,547

$18,050

$26,790

8.2%

Appearance

$953

$2,170

$3,920

12.6%

Total

$10,500

$20,220

$30,710

8.7%

Source: The Freedonia Group, Cleveland, Ohio; Anti-Aging Products

Did you enjoy this article? Click here to subscribe to Beverage Industry

Events

Consumers are craving all-natural beverages with clean labels and ingredients they can pronounce. And, they’re not willing to sacrifice on taste. Honey has become a product developer’s secret weapon, delivering countless benefits to a variety of beverage products.

While U.S. consumers want healthier alternatives to their favorite beverages, they also want them to taste delicious. Manufacturers are responding to these consumer desires by removing sugars and reducing calories in their products using ingredients from natural sources. Stevia has proven to be a popular solution, but selecting a sweetener that appeals to consumers is just one piece of the puzzle. In this webinar, explore ways to formulate palate-pleasing beverages with less sugar and fewer calories using stevia and other ingredients.