What is SEO worth to your business?

What’s the big deal about SEO? By now, you’ve probably heard of search engine optimization and know that it will help your website rise within search engine results pages and therefore attract more visitors, but what does this mean for your small business? After all, who really cares if you can attract more visitors to your website? Will this increase in traffic translate to more sales?

I’ve performed a case study which analyzed the impact of performing SEO. For one client of ours, search engine optimization led to an increase in web traffic of more than 70% and increased revenue by more than $30 000 over a three year period.