The Endorsement: Why to Buy New Shoes Now

If you do any considerable amount of online shopping, you've likely been subjected to more retail e-mails than you can delete in a cursory Gmail glance. The upside to all this is that you've probably learned that right now is that excellent time of year when all the big luxury retail sites — and individual brands' e-commerce operations, too — have begun putting their merchandise on sale.

Here's the best way to handle this: Buy shoes. It's that simple. Footwear is the sort of thing where you can generally get your size right. You're also less likely to fall to the impulses of sale shopping because you can easily glean, just from looking at your closet, whether you should purchase a new pair of boat shoes, loafers, lace-ups, or whatever other particular pair could benefit from replenishment. And, while more daring luxury clothing sometimes becomes more appealing as discounts increase through the rest of June and July, the shoe game is a bit more precarious because the most popular sizes will sell out soon, even now, right as the sales are beginning. On nice shoes, something like half-off is already a great thing: Treat them right, head to the cobbler every now and then, and you'll more than double your investment over a few years.

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Me, I'm eyeing a pair of moccasins from Eastland Made in Maine that are a respectable $165 on Park and Bond right now. They could easily become my go-to summer shoes, and I didn't even summer to officially begin to get a deal.