Service Layer

In intelligent networks (IN) and cellular networks, service layer is a conceptual layer within a network service provider architecture. It aims at providing middleware that serves third-party value-added services and applications at a higher application layer. The service layer provides capability servers owned by a telecommunication network service provider, accessed through open and secure Application Programming Interfaces (APIs) by application layer servers owned by third-party content providers. The service layer also provides an interface to core networks at a lower resource layer.

… through a Local Service Layer, helping marketers and solution providers understand how it works and how to put it into action. Read the full series here! This series is sponsored by Surefire Social, a hyperlocal lead generation marketing technology and services company with powerful, personalized and comprehensive enterprise and SMB (small and medium business) solutions. To learn more about how Surefire Social is powering national-to-local efforts through its Local Adaptive Marketing Platform, click here. …

… of new technologies offer marketers software that provides the business rules, analytics, and automation necessary to create a controlled, flexible and scalable national-to-local strategy. But what’s the best way to execute on that? It’s the age-old question of “build or buy.” Understanding the need for national-to-local The growth of the national…

… with each other, sidestepping the reach of the more centrally-controlled communication channels and filters such as television that have dominated for a half century. Large national brands with local presences — everything from insurance companies to coffee and retail chains — can use their massive network of stores and employees to connect…

… a type of customer service that is very siloed and bounded to the idea of a 'channel' and move towards something that is about a more pervasive and responsive type of service layer. Channel will become less of a dictating factor, and response will be driven more by context (urgency, priority, understanding of customer's behaviour etc. all rolled…

… to your iPhone’s Today Screen. Swiping from the top down on your iPhone’s screen reveals the Today screen, where you can now display Bing’s image of the day and trending topics. Image Credit: blogs.bing.com To set this feature up on your iPhone running iOS 8, tap ‘Edit’ on your Today screen and add Bing. The Bing team says that this update affirms Microsoft’s commitment to Bing: “this release underscores Bing’s increasingly important role as a service layer across Microsoft and beyond.” …