The popular online retailer signs a lease deal to move to Central Market neighborhood.

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Ed Lee had a reason to smile after convincing another company to move to the Central Market area.

First it was Twitter, then Zynga and now Zynga's fancy wife is the latest tech company to establish roots in San Francisco.

Mayor Ed Lee announced Thursday that One Kings Lane, the online curator of home and

lifestyle brands, has signed a contract to lease 52,000-square-feet of office space lease at the historic San Francisco Furniture Mart building.

The company, run by the wife Zynga's CEO, Ali Pincus, will move into the same building at 1355 Market St. as Twitter, who is currently renovating the building.

The move also marks another coup for Lee as he tries to rebuild the Central Market area on the backbone of technology companies.

"The decision by One Kings Lane to move from South of Market and expand in Central Market is
another major sign that our strategies to revitalize the neighborhood with new jobs and technology are working," Lee said. "It is only fitting that a company that has revolutionized the home décor industry by taking it online, is now moving into the old San Francisco Furniture Mart building to join Central Market’s new technology cluster in San Francisco, the ‘Innovation Capital of the World.’"

One Kings Lane alread occupies about 16,630-square-feet in the South of Market Area. But the company is quickly trying to expand its workforce to 200 people.

"One Kings Lane is experiencing tremendous growth, and as San Francisco attracts top talent, Market Square provides us with a prime location and the space that will allow our business to grow," One Kings Lane CEO Doug Mack said. "We’re excited to work with the community and the city to rejuvenate central market."

Lee is using a payroll tax exclusion to try and lure startups to the area.