The aim of this course is to acquire fundamental concepts of Business English and to enable the students read and comment on texts and case studies about Business English.

Name of Lecturer(s)

EMRE ERZİNCAN

Learning Outcomes

1

LO1. To be able to understand the words in Business English texts, articles and case studies.

2

LO2. To be able to comment on Business English case studies.

3

LO3. To be able to use terminological and practical knowledge gained in the case studies in Business English

Mode of Delivery

Face to Face

Prerequisites and co-requisities

NONE

Recommended Optional Programme Components

NONE

Course Contents

Vocabulary, text and case studies in Business English

Weekly Detailed Course Contents

Week

Theoretical

Practice

Laboratory

1

Introduction to Business English

2

Case Study: ‘Rudmore Press Ltd.’

3

Case Study: ‘ Gremby Country Council’

4

Case Study: ‘The Omega Organization’

5

Case Study: ‘Want to Open a Foreign Franchise? Read This First!’

6

Case Study: ‘Shareholders Walk Out at Philip Morris’

7

Evaluation Study

8

Midterm Exam

9

Case Study: ‘Selling with Fear’

10

Case Study: ‘ The Sweet Smell of Subliminal Perception’

11

Case Study: ‘A Profitable Diversion’

12

Case Study: ‘Secretaries’ New Power’

13

Case Study: ‘ Positioned for Change’

14

Case Study: ‘ Producing Ecologically Correct Clothing’

15

Evaluation Study

16

Final Exam

Recommended or Required Reading

-There is no set text book for the course, but a dossier consisting of course material collected from the following resources is available for photocopying.
Boone Louis E., David L. Kurtz (1995), Contemporary Marketing, The Dryden Press, Eight Edition, United States of America.
Mullins, Laurie J. (1999), Management and Organizational Behavior, Pitman Publishing, 5th Editio, Great Britain

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"