Primary Navigation

5 Easy SEO Tactics Nobody Does

Below are five of the easiest and most commonly missed SEO tactics that anyone can do. They are so easy and so effective that I can’t believe “SEO companies” and website owners actually miss them. So, when you’re done reading this post open up your website and check to make sure that these 5 SEO tactics are done properly. If they haven’t been done, spend less than a day doing them. They are non-technical, so there’s no excuse, except laziness. In fact, you can use our free SEO audit tool to check for each one of them.

1. Logo Optimization

Optimizing your logo is so effective and so easy to do, yet many SEO companies and website owners still miss this one. Of course, your logo should link to your home page because this is a usability and industry standard. That being said, your logo should be optimized for the key phrase you’re targeting on the home page. For example, if you sell pizza in New York City don’t name your logo “logo.jpg“. Help Google understand your website better by naming your logo file “nyc-pizza.jpg” or “nyc-pizza-delivery.jpg“. In other words, name the file after what ever key phrase you’re targeting. Don’t forget to use dashes instead of underscores.

In addition to file names, don’t forget to add your alt tag as well. The alt tag should also be named using your home page targeted key phrase. That is how you optimize your logo. I told you it was easy.

Chris Smith wrote a great in-depth article on logo optimization on Search Engine Land recently. Check it out.

2. Image Link Optimization

When you are link building for yourself or a client, build some of those links using images. The popular and common thing to do is to link your targeted key phrase to the web page you are optimizing, but that should only be part of your strategy. When you build links with images, don’t forget to optimize those images. This can be a little tricky because sometimes you don’t have control over someone else’s website. You may have to beg or grovel a bit, but it’s worth it.

Optimizing your image link is very similar to how you optimized your logo above.

Name the file using your targeted keyword or phrase (remember, no underscores)

Add an alt tag using your targeted key phrase

Link to your targeted web page

3. Bold, Italicize or Underline Keywords

This one is so easy, but people always miss it. Google wants to know what you are emphasizing to your users. They can tell which words you emphasize by looking for words or phrases that are bolded, italicized, or underlined. This gives them a better indication of what that particular web page is about, leading to higher rankings.

4. 2,000+ Word Pages

Neil Patel first brought this to my attention in a blog he posted a while back. He noticed that web pages with 2,000 words or more overwhelmingly ranked higher onpage #1 of Google. This doesn’t mean to start throwing a ton of crappy content on your pages. Be strategic, informative, clean, and simple. Here’s what Neil had to say:

Don’t over stuff those 2,000 words with your targeted key phrase. Moz.com did a study a while back and found that using your targeted key phrase 2-3 times was most effective. Keyword density was not as big of a factor.

5. Link to Authoritative Sites

Inbound links are not all that matters. Link to other relevant and authoritative web pages. Google will think your page is more credible if you link to a relevant site that they think has great information and a great reputation. To them it means you are doing your homework and sharing it with your readers.

Conclusion

I hope you realize how easy and effective these 5 SEO tactics are. Chances are, your competition is not reading this post, so take advantage.

If a domain was dropped and nobody initially brought it so that there has been no website associated with the domain for quite a while will google discount all the links for link juice as they will recognise that the new site isn’t the same as the old site?

http://seogroup.com/ SEO Group

That’s a great question. My opinion is that there is no definitive answer. I have purchased domains in the past and as recently as this year for that reason. I guess it depends on how long the domain is not registered for. Google use to update their PageRank every 3-4 months. Now they have seemed to slow down or stop.

In a perfect world people would stop linking to you if you domain expired, therefore reducing your perceived importance to Google. In addition Google would no longer be able to index your site, therefore reducing your PageRank and possibly impeding their search results.

Do a link analysis and see who is still linking to you. Then search your domain in google and see if the domain is still indexed.

http://primegrowthmarketing.com/ Alberto Miachell

Logo optimization seems quite different rather than others. Links to authoritative sites is doing by many companies but not doing it at right ways. Thanks Marvin for fascinating stuffs shared.

http://seogroup.com/ SEO Group

You are very welcome.

eastcypress

Excellent post, I particularly like the info on logo optimization and 2k words per page.

http://seogroup.com/ SEO Group

I am glad you enjoyed the article.

abul basher azad

i agree with the tips. I wil follow the tips. Thanks for share a nice post.

SEO GROUP

Glad you enjoyed them

abul basher azad

hi marvin, your mysiteauditor,com is very fantistic,

SEO GROUP

THANK YOU!!!!!!

Reema Saini

all the tips you have given are all so nice the image optimization is the most liked.

http://www.iplanonline.in Pravin Khetan

Yeah, right. Just want to add one thing. Write good content on your site. I’ve been trying on my site http://www.iplanonline.in Lets see how well it goes.

Andre Hospidales

Great tips Marvin, thanks. Logo optimization is an excellent concept. As for content length, I think that would depend on the type of blog. Unless the content is educational, I don’t think most people are going to want to read that much information.