Lowe’s to build 3-D virtual reality rooms for remodeling

Jun 11, 2014

Lowe’s, the second-largest home improvement store in the nation, has come up with an idea designed to lure shoppers offline and into their stores: 30-by-30-foot virtual reality rooms that allow customers to view a 3-D representation of their renovation projects before they start with demolition, CNBC reported.

The “Holoroom” will debut in two of the company’s Toronto stores. The initial launch will be limited to bathroom remodeling, but Lowe’s plans to add new categories and rooms such as kitchen, living and outdoor spaces over the next 12 to 18 months, the news outlet said.