Verimatrix Chosen to Secure Russia's Largest and Most Popular Free Internet Service Ivi.ru

SAN DIEGO, CA, Feb 10, 2013 (MARKETWIRE via COMTEX) --
Verimatrix, the specialist in securing and enhancing revenue for
multi-network, multi-screen digital TV services around the globe,
today announced that Ivi.ru, the largest and most popular free
Internet cinema in Russia, has deployed the Verimatrix Video Content
Authority (VCAS(TM)) for Internet TV to provide security for its
over-the-top (OTT) video-on-demand (VoD) service. Ivi.ru boasts one
of Russia's largest and most popular VoD catalogs on a wide range of
devices, making security of service delivery a critical
consideration.

Often referred to as the "Hulu of Russia," more than 97 percent of
Ivi.ru's content can be viewed for free, but still requires a robust
approach to end-to-end service security. VCAS for Internet TV
provides a cost effective, standards centric security architecture
for this popular VoD service, which enables authenticated access via
the broadest range of consumer electronics devices, including set top
boxes (STBs), connected TVs, iPhone operating system (iOS)-based
devices (iPhones, iPads, etc.) as well as Android-based devices.

"Ivi.ru is committed to providing our subscribers with access to the
widest range of premium content available today in Russia," said
Evgeny Rossinsky, chief technical officer, Ivi.ru. "A robust content
protection solution is critical in order for us to not only obtain
the rights to publish this content from the studios, but also to help
guarantee the best possible quality of service (QoS) for our
subscribers. After reviewing multiple digital rights management (DRM)
solutions, it became clear that VCAS was the only the platform that
could meet all of our requirements while also enabling us to expand
our services and reach even more subscribers."
VCAS for Internet TV provides an enhanced digital TV security
solution for OTT services over networks implementing HTTP Live
Streaming (HLS). Featuring multi-format support, VCAS for Internet TV
secures OTT services to multiple screens and across multiple network
types, including both broadcast (linear) and VoD delivery modes.

"With 53 million users, Russia has become Europe's largest Internet
TV audience," said Steve Oetegenn, chief sales and marketing officer,
Verimatrix. "This presents service providers like Ivi.ru with a
tremendous opportunity to expand their business. Verimatrix is
delighted to partner with Ivi.ru, and we look forward helping them
fully realize their multi-screen vision, enabling new services for
its rapidly expanding subscriber base."
About Verimatrix
Verimatrix specializes in securing and enhancing
revenue for multi-network, multi-screen digital TV services around
the globe. The award-winning and independently audited Verimatrix
Video Content Authority System (VCAS(TM)) and ViewRight(R) solutions
enable cable, satellite, terrestrial, IPTV and OTT operators to
cost-effectively extend their networks and enable new business
models. As the established leader in cardless security solutions, the
company has leveraged its innovative 3-Dimensional Security approach
to provide a harmonized rights platform for premium content delivery
to a range of devices over new hybrid network combinations.

Maintaining close relationships with major studios, broadcasters,
standards organizations and its unmatched partner ecosystem enables
Verimatrix to provide a unique perspective on video business issues
beyond content security as operators introduce new services to take
advantage of the proliferation of connected devices. Verimatrix is an
ISO 9001:2008 certified company. For more information, please visit
www.verimatrix.com, our Pay TV Views blog and follow us at
@verimatrixinc, Facebook and LinkedIn to join the conversation.