Marshall, Mich.-based BR Wholesale RV & Marine Inc. has entered into an exclusive distribution partnership with UPC Inc., the makers of Gentron generators, for all of their power equipment products in the United States.

According to a press release, the new partnership includes offering strong rebate programs to “help dealers with creating the sell through they need when it comes to generators and power equipment in general.” BR Wholesale RV & Marine currently has “significant stock” of all products for the Gentron brand and will be offering technical product training for dealers at the new Texas call center as well as its warehouse offices in Tarpon Springs, Fla., Rialto, Calif., and Marshall, Mich.

“We selected Gentron for our exclusive generator and power equipment brand to partner with because of their high quality product offering at approximately 40% lower cost than competing brands,” said James LeBelle, president of BR Wholesale RV & Marine. “We wanted to offer a tier one generator to our customers that held value for the lower-cost needs in the industries we serve.”

Jordan Kahf, vice president of Chino, Calif.-based UPC, added, “We are excited for this new partnership. BR Wholesale shares our values of service, training, hands-on dealer support and quick product availability to dealers, making an ideal national distributor for Gentron power equipment.”

BR Wholesale noted that with the addition of new warehouses, newly added brands and power electronics “Know How!” it has also hired two new technical account managers to support customers with installation and power electronic integration questions during the Pacific and Central time zones.