Apparently seeing a business opportunity as well as an opportunity to do good concerning a hugely popular annual naked bike ride in Portland, Ore., a personal injury firm with a partner who’s an avid cyclist is serving as a title sponsor of the event.

Expected to attract perhaps as many as 10,000 to 20,000 participants, the World Naked Bike Ride event on June 18 features the name of Berkshire Ginsberg partner Mark Ginsberg and two other sponsors, for example, on a poster of a female cyclist wearing not even a helmet, according to BikePortland.org.

The firm also is promoting an event-specific tagline, “When you’re naked, we’ve got you covered.”

Asked by the bike blog why Berkshire Ginsberg opted to support the event, Ginsberg said it benefited cyclists who, according to the firm’s website, are not infrequently clients of the personal injury partnership.

“As you know, riders are vulnerable and naked rides point that out. Our firm helps as many cyclist as we can and we also have a sense of humor, so it was a very good fit,” says Ginsberg. “The event is a fun, positive event, that welcomes all type of cyclists, and we welcome the opportunity to be supportive of creative, cycling community events.”

Ginsberg chairs the City of Portland Bicycle Advisory Committee, which advises the city council on bicycle-related matters.

Arrests of cyclists are not expected at the event, because it isn’t illegal to ride a bicycle naked in Oregon, although it can be in other states, as explained in a previous ABAJournal.com posts: