First of all, if you don’t have a site, you need one. Modern travellers expect to find the official information they need about hours of operation, location, phone numbers and menus online. Having a Facebook page is a good marketing step, but it’s not enough. You need to claim your space on the web and give your business a proper home so people can find it via search/links from social and so on.

We connected with a frequent traveller and foodie to learn more about what makes a dining experience stand out to help other restaurant owners think about ways they can create a memorable dining moment.

In Part 1 of this two-part series, we focused on how to zoom in on what you have to offer and speak to the people you want to attract.

So if you’ve followed the steps in Part 1, you can easily explain what’s special about your hotel and you now have a great website that tells that story for you.(P.S. if you DON'T have a great website, we can help with that.)

Now, how do you send people to your site and get the word out about your property? Here are some tactics you can consider.

Part 1 – Getting Your Story Straight

Maybe you’re running a boutique spot in an urban centre. Perhaps you’re promoting an elegant inn by the lake. Although those two might seem worlds apart, the strategies you can use to promote both properties follow the same formula.