A lot of funny 404 pages have been shared recently: carefully crafted memes, funny GIFs, even the odd interactive game. But if the 404 doesn’t help your visitors, then what’s the point?

A visitor could find themselves on a 404 page for one of many reasons: a mistyped address, a bad link from somewhere else, a deleted page or content that has moved elsewhere. While you can prevent errors from moved pages with redirects, you can’t control people’s mistakes.

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