I am super happy to see the Sox lowering ticket prices. This is a HUGE step for the organization to start winning fans back to the ballpark. I just hope they don't stop there. I want to see a marketing campaign/media blitz aimed at the more casual fan base that dispels false stereotypes about the neighborhood and touts what the neighborhood and surrounding neighborhoods do have to offer in the way of nightlife, bars, & eateries, etc. Its high time the Sox started stealing casual fans away from the 'lovable' losers on the northside and started making Chicago a Sox town again!