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How to Take a Localized Approach to Marketing Your Contracting Business

April 15, 2018

How to Take a Localized Approach to Marketing Your Contracting Business

Contractors want to generate business in their neighborhoods. In most instances, it would not be cost-effective to take jobs two or three states away from your hometown. But search engine optimization attracts leads from all over the country. If done properly, SEO will bring traffic from your local area. Discover how to take a localized approach to marketing your contracting business. And learn how to get more leads in your area rather than fielding traffic from all over the country.

General Plus Local Is a Winning Combination

General keywords will attract visitors from all over the country. Many people go online to search for terms such as energy efficient windows or modern plumbing fixtures. Add a location or city to the keywords to create long-tail keywords that draw in traffic from your neighborhood. And include these words in your web content, blog entries, social media postings, link building, and metadata.

Get to Know Your Neighborhood

Pull out a map and start to review your location. Get to know your neighborhood and all the surrounding areas. Then decide how far you are will to travel for work. And make a list of the towns and cities where you want more leads. Also, do keyword research to find out the terms these areas are ranking for on the search engines. Add them to your list of keywords for your marketing efforts.

Post About Local Events

While you want everyone to know you are a local contractor, show them you are part of the neighborhood. Post about local events on your blog and social media accounts. Attend and sponsor community events so people get to know you. Become a local authority where people can get neighborhood updates. People like to do business with local companies that care about the area.

Add Local Site Pages

People are always searching for more information about the neighborhood. Use your list of towns and cities to create localized pages. Add them to your site for improved local SEO. Provide an overview of each town and city. Include the local attractions and what makes the area special. And include a paragraph about your business to each local page to promote your company.

Update Local Citations

Local directories and citations often rank well on the search engines. Make sure your company and its contact info accurately appear on sites such as Google Plus and Yelp. Add your business to other top directories, with your location and phone number. And appearing in directories ensures more people find your company when they are searching for a local contractor.

Use Your NAP

Whether you are posting a blog or a social media update, including your name, address, and phone number. Whenever possible, add your NAP to promotional and marketing content. And make sure people know where you come from and how to get in touch with your business. Plus, the more often you feature your NAP, the higher your site will rank in your neighborhood.

Get Around Online and In Town

Write for local publications and websites. And add your site to local directories, such as your community library. Join the chamber of commerce and add your business to its website. Find a business organization in the neighborhood that offers opportunities for mutual referrals. In addition, sponsor a team or event in your town then publicize what you do on your site, blog, and social media accounts. Get around online and in your town to attract more local attention.

General SEO may bring in traffic that is irrelevant to your business. Localize your approach to generate targeted traffic in your neighborhood.