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posted on: Monday, 30 June 2014

When was the last time you, as a woman, walked into Brooks Brothers and really got excited about what was on the shelves? True, they are known for their timeless classics and that will hopefully never change. But, when it comes to new pieces each season, lately it's all felt a bit "blah."

Well, folks, if you've taken Brooks Brothers off your shopping radar, it's time to add them back on and front and centre after Friday's announcement that Zac Posen has been hired as the new Creative Director for Brooks Brothers Women. This will undoubtedly take the new women's line from slightly drab to absolutely fab in seconds, right? Well, one can only hope. We are hoping to see the classics brought back to life with reworking of cuts, the introduction of creative shapes and bold prints and colours to liven things up a bit- all things Zac Posen is famous for with his own line. Zac Posen has often been praised for truly understanding a woman's body when he designs. Let's hope he can bring that whole aesthetic to a brand that has been outfitting more men than women for years.

Brooks Brothers, we salute you for your brave move forward! Let Zac Posen lead the way to a brighter, bolder fashion future.

Note: This is not the first time Zac Posen has collaborated with a big American brand. He also lent his talents to designing for David's Bridal so that bride's across the USA may step out looking absolutely fabulous on their big day. Posen also designed for Target, as one of their first designer collaborations back in 2010.