Ninja Partners with PSD Underwear to Produce Branded Line

PSD will make a Ninja-themed collection and have a giveaway for fans of Blevins.

Twitch’s most popular streamer Tyler “Ninja” Blevins is partnering with the PSD Underwear brand—which features investments from NBA star Kyrie Irving, among others—to make Ninja-themed underwear.

Blevins announced his endorsement on Twitter, followed by revealing details of the partnership after his first Fortnite win of the day on stream, similar to the way he unveiled his deal with Red Bull.

As a part of the deal, PSD is giving away 5,000 pairs of underwear via random drawing. The PSD store has already opened pre-orders for the first style of underwear in the Ninja collection, branded as “Ninja Storm,” with orders set to ship in the next 15-20 days.

PSD has made headway in popular culture in the last two years, with investment from Irving and other athletes, even though the brand itself was started in 2008.

While numerous streamers use their Twitch channel as a platform for announcing deals, as of late, Blevins has managed to up the ante by including activistions most streamers can’t match. The non-endemic deal with an apparel company that features similar deals with professional athletes further solidifies Blevins’ position as Twitch’s biggest personality and shows how much his popularity has made its way into popular culture.

Max is a University of North Carolina at Chapel Hill graduate with a degree in business and sports journalism. He joined The Esports Observer as a freelance writer while working as a staff writer for SportsBusiness Daily. Max began covering viewership and streaming platforms for TEO after reporting on the development of Fortnite esports in the summer of 2018, and his experience in gaming also includes expertise in titles like World of Warcraft and Overwatch.