Google announced the global launch of Google Partners, a comprehensive program designed to support web professionals and agencies who help businesses succeed online. The program is part of Google’s continuing efforts to build an ecosystem to help small-to-medium businesses gain from the Internet. Many small businesses in India rely on web professionals and agencies to manage their online presence and their online marketing, and Google is invested in helping agencies and web professionals receive the training and access to resources necessary to help their clients succeed on the web.

Kodukulla Suryanarayana, Head of SMB Sales Google India, said, “With the launch of Google Partners, we have brought together our existing support programs under a new platform. We are making it easier for agencies to access Google resources, training, and support all in one place.. In the last three years, we have significantly ramped up the efforts to have a large footprint of agencies who support thousands of small businesses in India. With this new initiative, we are rolling out a global and a more comprehensive partner initiative which will help our agencies to scale their efforts and offer small medium businesses the most advanced and latest technologies. This will help us to grow the base of our partners in India.”

Google Partners replaces Google Certification Program, and Google Engage for Agencies by taking the best they had to offer and adding a new suite of powerful resources – all in a cleaner, simpler, more powerful interface. And it allows agency partners build a closer relationship with both Google and their clients.

Google Partners initiative will rewards agencies’ hard work by helping their business grow. The initiative will also help agencies to demonstrate that they have mastered best practices and will help them to earn the Google Partner badge – and the trust of their clients. To join Google Partners, agencies can visit www.google.com/partners.