Land Rover Supporting Lewis Moody's Greatest Challenge

Lewis Moody, former England Rugby captain, is taking part in the Yukon Arctic Ultra Marathon, which is billed as the toughest in the world. But he won’t be doing it alone. Along with polar adventurers Alan Chambers and HopeHIV founder Phil Wall, he will have the help and assistance of Land Rover.

Land Rover’s assistance began when the team first went into training. A 13MY Freelander 2 was provided, which allowed access to some of the most remote areas of the tough terrain. When the expedition begins, the three man team will trek 300 miles across lands where temperatures of -50 degrees are routinely felt.

The hike is scheduled for 8 days during which there will be a number of challenges. Some of the most basic will be keeping the correct body temperature and staying hydrated. Although the Land Rover won’t be able to directly assist with these problems, there will be more than enough room to carry supplies.

Jaguar Land Rover UK’s Managing Director, Jeremy Hicks said: “As a company we celebrate individuals and teams who embrace life’s challenges with capability and composure, and this is a great example of a group of people who are doing just that. We are also extremely pleased that we could assist in their preparations through the use of our vehicles.”

It’s all for a good cause, as the funds raised will help fund HopeHIV’s research work, as Lewis Moody explained: “Having visited HOPEHIV projects in Nairobi in July 2008 and worked closely with the charity ever since, I feel passionately about the cause of street children in sub-Saharan Africa. Witnessing their daily lives firsthand put all of my challenges into perspective and I’m excited about raising money for them. It’s great to have partners, such as Land Rover, supporting me and the team along the way.”