Radeon ProRender is a powerful physically-based rendering engine that enables creative professionals to produce stunningly photorealistic images. Radeon ProRender is fully integrated in Maxon Cinema 4D, the first commercial 3D application with an integrated GPU path-tracing renderer based on the OpenCL® open standard. Radeon ProRender technology is seamlessly integrated into Release 19 with support for Cinema 4D’s standard materials, lights and cameras.

What’s more, Radeon ProRender is now the first production renderer to support Apple’s Metal® 2 API in the recent SP2 update to the macOS version of Cinema 4D R19, as well as in our macOS plug-ins for Blender and Maya, maximizing the potential of GPU-accelerated rendering on macOS.

Radeon ProRender offers cross platform support, supporting AMD GPUs and CPUs as well as those of other vendors, the common denominator that they are running OpenCL®. Radeon ProRender harnesses both GPU and CPU performance for swift, impressive results.

OpenCL is a trademark of Apple Inc. used by permission by Khronos Group, Inc.

Daniel Skrba, Marketing and Communications Specialist for the Radeon Technologies Group at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies, or opinions. Links to third party sites and references to third party trademarks are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

Virtual Reality continues to grow with an increasingly powerful stay in the world of storytelling. AMD provides the graphics technology needed to power these immersive worlds and take users through heightened experiences. AMD is bringing its latest in VR and high-end graphics to this year’s VRTO 2017.

VRTO (Virtual & Augmented Reality World Conference & Expo), is Canada’s largest virtual, augmented and mixed reality convention – and the largest on North America’s east coast. AMD will be taking part in VRTO’s headline groundbreaking panel, alongside THE VOID, IMAX and Two Bit Circus. The panel will discuss the future of VR as Out-of-Home public entertainment. AMD’s Ed Callway, Entertainment Architect, will be participating in this panel.

AMD’s Roy Taylor, Corporate Vice President, Content, Alliances & VR, will also be presenting at VRTO. Roy Taylor will discuss innovations and trends for VR over the next 3 years. Prepare yourself for a ride into the near future of VR.

AMD has planned 3 VR demos for attendees to experience:

MasterpieceVR – powered by the AMD Ryzen™ CPU and Radeon™ Pro graphics, and running on HTC VIVE. MasterpieceVR enables aspiring and professional artists to create sophisticated 3D artworks and models in immersive VR environments. AMD will be showing a special preview of the newest version with features designed for creative professionals.

3 Minutes to Midnight – a VR project and a twisted comedy, developed by National Film and Television School (NFTS) Games Design MA graduates, Jameela Khan, Manos Agianniotakis and Laura Dodds. AMD teamed up with NFTS students and graduates by providing them with Radeon™ Pro WX 7100 graphics cards to create immersive VR experiences. AMD has recently strengthened this relationship with the launch of a scholarship.

Radeon™ ProRender Game Engine Importer tool – currently in beta, the importer tool enables importing an asset from a traditional 3D content creation application into a game engine for visualization in VR, while still retaining all its properties, including materials and lighting. The Radeon ProRender Game Engine Importer enables this by allowing the easy import of the geometry and materials of CAD designs from SOLIDWORKS® to Unreal® Engine, where it can be viewed in VR.

Join us at VRTO, being held at Ryerson University’s Faculty of Communications and Design (FCAD) located in Rogers Communication Centre in Toronto, June 24th-26th. Follow us on social media for the latest in immersive technology.

The latest from AMD and Radeon Pro will be showcased this year at NAB Show 2017 from April 22 – 27 in Las Vegas. Radeon Pro will reveal innovations and cutting edge technologies in collaboration with HP, Dell, BOXX, Foundry, Adobe, Avid, Mettle and BlackMagic Design.

AMD will be hosting several booths with Radeon Pro technology in action: booth #SL 7620 in the South Hall, Studio Experience booth #SL 2424 in partnership with HP and Avid Connect and booth #SU 902 sponsored by HP and AMD.

Our Avid Connect booth will be the largest partner booth in the Partner Pavilion, including two AMD keynotes promoting Radeon Pro and an Avid Connect exec panel featuring AMD. There will be several demos running that will allow attendees to experience the power and speed of Radeon Pro’s latest technology.

Dreamed of your very own light saber?

Stop by our booth #7620 and take our online survey to participate in our raffle for a high-end light saber from Ultrasabers or a chance to win the Sony PlayStation® 4 Pro! All participants must be present to win, and raffle terms and conditions will apply. Feel free to ask any AMD staff to make sure you qualify!

If you plan to attend NAB Show, register for the event now. The event will run at the Las Vegas Convention Center and the exhibits will begin on April 24.

Follow us on Twitter for upcoming news from NAB Show and we hope to see you there!