With two degrees in journalism, 20 years of professional writing experience, and a well-read blog myself, I’ve learned a lot about what does and doesn’t work when it comes to a quality blog post. Unfortunately, I read a lot of bad writing online.

Hosting a Facebook group can be great for your business. Done well, a group can go a long way in helping you increase your visibility and in getting your message heard (without having to fight the ever-changing algorithms for Facebook pages).

Social media is a minefield. We all feel it at some point, and yet, we so often rely on it to promote our business. We are exposed to it every day and there is little chance for a business not to have some level of presence on some platform, if only to…

You know that branding is an important element of your business that positions you for success. You know that it’s through your brand that you can stand out online and show up as an expert. What you might not know is there are three very common branding mistakes that businesses make that could be holding you back from a spectacular brand.

You know that branding is an important element of your business that positions you for success. You know that it’s through your brand that you can stand out online and show up as an expert. What you might not know is there are three very common branding mistakes that businesses make that could be holding you back from a spectacular brand.

Content is key and you need to be producing quality content to expand your reach online and grow your brand.

You’ve probably heard this time and time again.

The thing is, you spend hours producing a great quality piece of content, often an article which includes information your target audience is thirsty for. You post it on your blog, and then you post a link to your new content article on social media; on your Facebook page, and perhaps also on your Twitter and LinkedIn pages. And you stop there....

There are so many brands out there that you start to wonder if you’re invisible. But with some strategy and intention, you can get your name in front of more eyes. Not just any eyes, but those who are genuinely interested in you and what you have to offer.

Marketing research has shown that you have like eight seconds to grab your audience's attention. Developing the skill to grab attention every time is a fine art. That's probably why marketer's feel like attention is such a big challenge, especially when they know people are interested in what they have to offer.

Flat-lay pictures are the hot trend on social media (Instagram especially) and I know you want in on it!

Flat-lay images are the perfect way to create your own stock images that are reflective of your brand and stand out in the crowd of all the other business out there!

I have had so many followers tell me they always slow their scroll when they see one of my images because they know it's mine! That means that I get more engagement and my followers know what to expect from me! Pretty cool right?

So many lady entrepreneurs do not realize that Pinterest is a completely viable source of traffic for their online biz. And that it takes less time than they think!

And while it’s true that Pinterest isn’t classified as ‘social media’ per se, it does work like social media in that it’s a brilliant way to build that know / like / trust factor we all want with our ideal audience.