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Agility and the OpenTable iPad app

When Sequence was chosen by OpenTable to design and develop its iPad app, we were giddy.

As regular, devoted users of the OpenTable web and mobile offerings, we were thrilled to get the opportunity to help make the OpenTable iPad vision real. As you’ll see when you try the app, it takes full advantage of the iPad’s rich, large display and touchscreen interactivity.

For mobile and web app projects, Sequence uses an agile design and development process, and we used this process for the OpenTable iPad effort. The approach is unlike the traditional waterfall where interaction design and visual design outputs are stacks of wireframes and comps approved by the client and then passed to development in serial fashion.

The Sequence method is collaborative and iterative. Instead of looking at an endless succession of static wireframes and screens, our clients get to see working prototypes, interactions and functionality early. Our approach integrates product management, user experience design, and development in an innovative and efficient process that is framed by a brand’s innovation goals, time-to-market pressures, and development reality.

The team structure of Sequence-style agile design and development is flexible. In some cases, the client’s development organization builds the app. In other cases, like the OpenTable iPad effort, Sequence’s integrated user experience and development team works shoulder-to-shoulder with the client’s product management team to design and develop an application.

In the coming months, we’ll be talking about a variety of new mobile and web applications we’ve designed and developed using this innovative, nimble, and cost-effective process.