August 28, 2018

Salesforce Raises $317.2 Million Equity Funding

Salesforce has quietly raised $317.2 million in new equity funding, according to SEC documents. The company made no public announcement. Presumably it is refilling cash reserves depleted by the $6.5 billion Mulesoft acquisition in March and the $800 million Datorama acquisition in July.

In what would literally be a rounding error for Salesforce, PebblePost has raised a $25 million Series C. PebblePost continuously monitors visitor behaviors on client Web sites, uses its own data to link visitor devices to postal addresses, and sends behavior-based direct mail within a day or so. That’s pretty impressive, actually.

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