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Business growth show – Branson: shake up your industry

In this business growth show Richard Branson looks at why entrepreneurs should think a little differently:

Business growth show: Make a difference

Well look I don't think there is any point in building a new business unless it's going to make a difference to other peoples lives.
And if you are going to make a difference in other peoples lives, you want to try to do something unique that other people are not doing.
You know get in and shake up the big complacent companies.
And that's what we at Virgin have had great fun doing for many years now
If you enjoyed this business growth show about why not browse Connected Economy TV where there is more from Richard Branson.

Business growth show – Branson: shake up your industry

In this business growth show Richard Branson looks at why entrepreneurs should think a little differently:

Business growth show: Make a difference

Well look I don't think there is any point in building a new business unless it's going to make a difference to other peoples lives.
And if you are going to make a difference in other peoples lives, you want to try to do something unique that other people are not doing.
You know get in and shake up the big complacent companies.
And that's what we at Virgin have had great fun doing for many years now
If you enjoyed this business growth show about why not browse Connected Economy TV where there is more from Richard Branson.

A golden era of incredible change. Disruptive innovation puts static businesses at risk. It is important to make changes in the workplace to survive. Dean Van Leeuwen discusses:

Disruptive innovation in a golden era of change

Disruptive innovation puts static businesses at risk. It is important to make changes in the workplace to survive, as Dean Van Leeuwen discusses.

Disruptive innovation can be great if businesses adapt.

We’re living in a golden era of change.
Amazing technological innovations that are happening at the moment.
We actually believe that the period that we are living during is going to have as big an impact as the industrial revolution. And you can look back every sort of 150, 200 years there’s inflection points where everything seems to change.
The size of forces just come rushing in and they converge and they change and they transform the world dramatically. And we believe that we’re living during one of those times.
I believe that historians will name the period that we are living in at the moment.
And like that has important implications for business leaders. Because if that prediction is true, even if it’s just half true, then that means that you can’t go back to your workplaces and take last year’s strategy and add 10%.
continue doing the same things over and over again.
It means that you can’t go back and just do the same things that you’ve done over and over again just because they’ve worked in… in the past.
And the surest way to fail in a world that is changing like this is just to continue doing the same things over and over again.
Connected Economy TV will continue to discuss disruptive innovation in future TV Shows.

Connected marketing that uses digital channels to engage with customers is more effective and cheaper than what came before, as Stan Rapp explains in this TV show.

Connected Marketing is a fundamental change

Technology has changed marketing, fundamentally. It is changed it in the best possible way. It has lowered the cost, and increased your opportunity to come up with a tremendous ROI. There never has been a better time for marketers. Once you have a website, and once you have Facebook, and once you have Twitter, you are in better touch with your customers than the traditional direct marketers ever were with their direct mail. People are welcoming your messages. They're looking for you.
If you are interested in ideas about connected marketing and the digital economy, please browse more videos on Connected Economy TV.

What can social networking do for start-ups? Business development tips from Louis Gray

Communication strategy for start-ups

Communication strategy should start with a blog and expand on Twitter and Facebook according to Louis Gray, who gives his business development tips in this TV show.

Communication strategy and social networking

Companies getting started in this type of environment where the economics are difficult can actually leverage this type of weakness to look bigger than they are. One of the best things about social media is that people don't know the person behind the activity all the time. And so you have the tendency, if you do things right, to look like you're big, look like you're engaged, and get the word out. Social media is very cost effective. Somebody who can actively work social media can save tremendous amount of dollars versus traditional advertising. As a startup, your product is going to sell itself through differentiation. If you get bought in people who will communicate with you.
So as companies, be they startups or established, get started in social media, the first thing they want to do is have a central location where people can find out as much as they can about the company. Typically that's a blog. A blog can enable personal one-to-one communication from the highest levels within the company. After that, it really makes sense to get onto Twitter and Facebook and these other networks to hear what's being said, both about you and the industry. But without that blog, there's nowhere to go. So you make sure you have that blog, and then build out the social media ecosystem underneath that, which may include the other networks.
Keep an eye on Connected Economy TV for more discussion on communication strategy and social media.

UK innovation: we’re not quite world leaders

In this TV show John Kay discusses UK innovation. He compares new business development here to what is happening in other countries'.

More UK innovation please

I don’t think we have lost the art of developing new businesses and there are lots of people in the small, medium size enterprise sector who are developing exciting new businesses. But I think our success in developing businesses with competitive advantages over the last two or three decades doesn’t compare very well with the United States on the one hand that has created really exciting businesses of the Apple, Amazon, Google type or with a country like Germany where a lot of quite long established power house businesses have gone on developing their businesses successfully in new markets. There are some British companies that have been successful in these kind of ways but not enough and we need to try and ensure there are more of them.
Connected Economy TV will continue to look out for examples of UK innovation and will be following the surrounding discussion.

Business strategy models for Finance Directors

Business strategy models should be built around an understanding of funding, investment and profit. In this TV show Sara Daw of The FD Centre discusses of Financial Directors can win the war.

Financial business strategy models

In this environment I think the role that the FD can play right now is understanding what the core business engine is. So what are the core drivers of profit and cash of course? And once they’ve understood that, to build the strategy around that. Make sure that if they have to resize or right size the business they cut back more so they’ve got extra to reinvest in the new strategy going forward. Make sure that they build the strategy around that so they have a clear vision and they have a plan to get there. Quite importantly is that the FD does that classic thing of pouring cold water over the ideas that the business owner has. That’s risk assessment. And we would expect every FD to do that. It has to be done in a positive way. But it’s absolutely what the business needs. So understand the risks of a business strategy and make an assessment on that. And then I think the FD needs to understand the timetable, how to implement the strategy and own the timetable. So project manage that, hold people accountable, and lastly I think they need to make sure that they’ve got the right type of strategic funding to support that strategy, the right mix of funding and really understand that different types of funding are going to cost differently. Then really build the operational engine to support that strategy which delivers time and money to the entrepreneur and then build, an advisor community around the business all aligned to help, force that strategy through.
Thank you for watching this video about business strategy models and Finance Directors. Keep an eye on the new TV shows being added to Connected Economy TV.

Business leadership video: Worthy CEO’s

This business leadership video, featuring John Kay, discusses how CEOs could make better decisions.

Business leadership video: CEOs and shareholders

Well I think the CEO who wants to come in and make a big difference has to persuade, ought to have to persuade his major asset manager shareholders that the difference he is making is actually a difference that is worth making. This actually is not just a matter of encouraging shareholder involvement. I’ve talked about the destruction of ICI and GEC and if one’s frank that was actually encouraged by the shareholders. What we need is shareholders who actually have a better understanding of the long run dynamics of business.
If you enjoyed this business leadership video, please browse mote TV shows on Connected Economy TV.

Business growth show – Experience vs. intuition

In this business growth show Bruce Dickinson suggests what he thinks is the key to business success.

Business growth show with Bruce Dickinson

I'm gonna go with intuition, because experience you can gain, experience you can purchase, and experience you will inevitably acquire but intuition is priceless. Intuition is vision and imagination. As Einstein said imagination is greater than knowledge. Unless you have intuition nothing will happen. If you have all the experience in the world only something which has already happened, will happen. So to have anything new happen you need to have that vision.
If you found this business growth show interesting why not watch more TV shows on Connected Economy TV?

Information management strategy online

Information management strategy for business may now include getting outside help and training. in this TV show Ian Goldin discusses filtering through the data.

Information management strategy changes

I think the increase is so rapid that managements that have been in place for a while just aren't up to speed. And there will be entire industries helping business synthesize the data, presenting it to them in forms which are usable and that the value added.
There's a lot to be read in to it but this can be misread. One of the most dangerous things is trawling the internet because it is absolutely undiscerning between garbage and genius.
That's why proper education and training does really matter because that's the filter through which you pass all of this information.
Connected Economy TV will continue to follow ideas around information management strategy.

Strategy development in volatile business environments

Strategy development requires flexibility and intelligence, rigid plans leave business open to risk as Dr Manny Aparicio discusses in this TV show:

Strategy development and contingency planning

We want to run the business and run it consistently for efficiency, you know, build the plan, operate the plan and, while you always need a plan. The military, understanding, says, you know, the plan goes to hell in five minutes.
So you have a plan but you, it’s the exceptions again, the contingency planning, the options and, if you think about, most fundamentally how the military works, it’s called training.
It’s called training. It’s not just a rote.
It's not a particular process is followed hell or high water. It is learning and practicing, building experience, building automaticity into whatever we see, we’re ready.
We know how to deal with this situation if it changes that situation. So if you think about it, again, it’s training in the military or in general, when you’re doing planning and contingency planning.
It’s can you capture your experience in an organisation that covers all sorts of situations and, as new situations occur, is there a corporate memory that is learning about those situations, what actions were taken; given those actions, did it turn out well or not and using that corporate memory, again, not as a, you know, step 1, step 2, step 3 no matter what but this more flexible, adaptive approach to planning that is more situationally dependent and that’s the real phrase (situational dependency) on how you proceed and that’s what our brains do all the time. We’re not operating, stupidly, you know, over-committing to a process plan. We adapt when we need to, based on the situation as the situation changes.
If you enjoyed this video about strategy development why not watch more TV shows on Connected Economy TV?

Business leadership video – The magic formula

This business leadership video features Jo Malone, Founder of Jo Malone & JO LOVES.
Business leadership video for success
The formula for success is hardwork, courage and tenacity. She says entrepreneurs should create a team that feels like a family and would love to do business on a hand shake again. There is a value in building real relationships in business.
If you found this business leadership video interesting why not watch more TV shows on Connected Economy TV?

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation