Bitter in New York

I love a good Old Fashioned. Mainly because I love good bourbon. (And I want to taste the bourbon, so don’t you dare put any club soda in it. But I digress). But the one ingredient that’s often taken for granted is the bitters—without which, an Old Fashioned wouldn’t be an Old Fashioned. You’ll never take it for granted again once you’ve tried the artisanal bitters produced by Brooklyn-founded (and now operating in Long Island City, Queens) Hella Bitter. A couple of weeks ago, the founders were generous enough to let me peek behind the curtain at their humble little production site and I’ve got video footage to prove it.