PROJECTS

PLATFORM: PRINTDATE: SUMMER 2014REACH: 60k + (est.)

We were challenged by Aston Martin reinterpret their 4 door Rapide model, and so we created a artistic photographic editorial concept that highlighted the lines of the car, portraying it in a or modern aesthetic. The full editorial spanned 12 pages in JOSHUA's Magazine Issue FOUR and was complimented with 1000 words of editorial written by well known industry expert.

PLATFORM: PRINTDATE: SPRING/SUMMER 2014REACH: 90k + (est.)

For this project, we worked with the Jumeirah Group to publicise their Grovesnor House Apartments on Park Lane. We photographed an editorial for JOSHUA's Magazine Issue THREE in the penthouse, using the imagery and styling to showcase the luxury interior.

To launch the new Nike FootballX collection and to Nike FC apparel we partnered with Nike to create an editorial for SAMSON Vol. 1. To add an extra dimension to the editorial, the apparel and footwear were photographed using the KINGS 5-aside team; a Nike affiliated team that has yet to be beaten in any 5-aside tournament (including our SAMSON one). The editorial was seeded as part of a ten-page feature in SAMSON Vol. 1.

PLATFORM: PRINTDATE: SUMMER 2015REACH: 30k+ (est.)

PLATFORM: PRINTDATE: SPRING/SUMMER 2014REACH: 90k + (est.)

Luxury property developer Ballymore are in the process of some adventurous residential builds in Canary Wharf London. We worked with Ballymore to introduce prospective buyers to their - at the time - new ‘City Island’ development. To accomplish this we created an aspirational editorial shoot to align the development with brands such as Giorgio Armani, Ermenegildo Zegna, Dunhill and Belstaff - brands inline with their target audience. This editorial was seeded as a sixteen page editorial in JOSHUA’s Magazine Issue FOUR.

Lock & Co Hatters are one of the oldest milliners in London, so we worked with them to re-introduce the brand to a modern audience of potential hat enthusiasts. We captured the imagination of the brand in a photographic editorial shoot at their St. James St flagship store; subsequently the shoot was featured in JOSHUA's Magazine Issue FOUR as part of a twelve page feature on the brand.

PLATFORM: PRINTDATE: SPRING/SUMMER 2014REACH: 90k + (est.)

Steinway & Sons have been the world leaders in grand piano manufacturing since 1853, and in 2015 they launched a new technology called 'Spirio'.

In addition to a static advert placement in JOSHUA's Magazine Issue FIVE, we visited their factory in Hamburg and created a photojournalistic editorial shoot of their grand piano's being made. As part of a fourteen page feature, we also included a QR code link to the Steinway & Sons Spiro launch event so the readers could see the new technology in action.

PLATFORM: PRINTDATE: AUTUMN/WINTER 2015REACH: 100k + (est.)

PLATFORM: PRINT + DIGITALDATE: SPRING/SUMMER 2013REACH: 40k + (est.)

Nike took over as official kit sponsor to the England National Football team 2013, so to mark this new partnership we curated an editorial shoot at the home of English football, Wembley Stadium. The shoot was seeded in launch issue of JOSHUA's Magazine and more recently online on the SAMSONIAN to mark the anniversary of the collaboration.

PLATFORM: PRINTDATE: SPRING/SUMMER 2013REACH: 40k+ (est.)

Having recently adopted the android platform, luxury mobile manufacturer VERTU wanted reintroduce the brand to We visited the VERTU HQ and created a photojournalistic view of the manufacturing attention to detail in making each unit. The editorial was seeded as a twelve page feature in JOSHUA's Magazine Issue ONE.

Blended whisky brand Chivas Regal partnered with Savile Row Tailors To support this campaign we created an editorial highlighting the relationship between the two brands. Using six Savile Row Tailors, the editorial was shot using signature looks from each tailors with strategically placed Chivas Regal brand in each shot. The feature was seeded as a fourteen-page feature in JOSHUA's Magazine Issue TWO, and concluded with a written piece on explaining the partnership between the brands.

PLATFORM: PRINTDATE: SPRING 2014REACH: 40k+ (est.)

We worked with skincare brand Baxter of California to raise awareness of their Los Angeles barbershop and retail space, the Baxter Finley Barber & Shop. To this end we created a two sectioned feature and visited their LA premises to capture a photojournalistic story of the shop, while combining it with a feature highlighting the different facets to their operation. These features were seeded as a eighteen page editorial (combined) in JOSHUA's Magazine Issue ONE.

PLATFORM: PRINTDATE: SPRING/SUMMER 2013REACH: 40k+ (est.)

Luxury motor brand Bentley has released a new level of interior specification for their leading model, the Bentley Mulsanne. We curated a feature to showcase these subtle finishes by telling the story of inside the car. The twelve-page editorial highlighting the rich, finer interior details, was featured in JOSHUA's Magazine Issue FIVE.

PLATFORM: PRINTDATE: AUTUMN/WINTER 2015REACH: 100k+ (est.)

PLATFORM: PRODUCTDATE: SUMMER 2012REACH: 750k+ (est.)

As a young fashion brand, Hentsch Man wanted something to help gain interest with the world's press. We to create something that would resonate with the press to ensure coverage, but still reflected the brand's core competency, and so we came up with the Ape Shirt; a short-sleeve seersucker shirt with a purpose built comb pocket in collaboration with Ape to Gentleman. To add to the legitimacy of the product, we invited comb specialists Kent Brushes to provide the tortoiseshell comb for the pocket.

The shirt was a success; and featured in publications from Shortlist Mode and Monocle, to Grazia and on streetstyle blogs across the globe when worn by our influencers during London Fashion Week. The launch was also supported by a feature on Ape to Gentleman and shared across social media for the duration of the campaign.