Lindsey Kennedy

Lindsey graduated from the University of Cambridge in 2009 with a BA in English. She has extensive experience in video, print and online across a range of publications, including interviewing C-level management at some of the world’s most influential organisations.

Articles by this author

70% of Brits keep a to do list, according to productivity expert Vanessa Loder. Organising your goals and daily tasks can be very helpful for keeping you on track – just make sure you’re not increasing your stress.

Choosing the right name for your fledgling company is one of the first major decisions you have to make. How do you pick something which accurately expresses who you are as a brand, that won’t need to be changed further down the line and, most importantly, hasn’t been snaffled up yet? By following our no-nonsense, five step guide, of course!

For the majority of SMEs, your website is your shop window – you’re relying on it to hook customers and help them find the things they want. Make sure that yours isn’t turning people away by following these steps.

Hiring the right people can make or break a small company, but in a small team, a person’s attitude, approach and natural strengths can be as, if not more, important than the content of their CV. Nowhere is this more apparent than when interviewing applicants who are just entering the job market.

Your logo really does matter. If you're approaching a new client, a dodgy 90s-style 3D monstrosity on your website or e-mail signature will more than likely send off signals that you're a charlatan, while something classic and attuned to your target market will serve you well for years to come.

It's never too late to launch a great idea... but it's never too early, either. Here are eight overachieving entrepreneurs that swapped Breakfast Club for Millionaire's Row, raking in the cash when they were barely out of school.