Soundrop Brings its Interactive ‘Listening Rooms’ to Facebook

By Nick Clayton

Agence France-Presse/Getty Images

Fans can combine video, music and chat

Oslo-based Soundrop introduced its ‘listening room’ to the music service Spotify last year where it claimed to be responsible for the streaming of 500 million tracks over 12 months. The idea is that people can listen to music from their favorite artistes and chat with fellow fans. The company has brought the same service to Facebook, with the addition of video so fans can watch as well as listen.

The Facebook service will let people embed existing playrooms on to Pages — specifically fan pages — on Facebook. There, people can add a mixture of audio tracks (from Spotify) and videos (from YouTube and Vevo), and then interact with each other on the page while in the room together. Artists that have signed on early to use the Soundrop Facebook feature include Matisyahu, Delphic, MC Lars, Owl City, Dan Deacon, Devlin, Nick Cave, Franz Ferdinand, Hot Chip, ABBA, Public Enemy and Greg Dulli from the Afghan Whigs…

It’s… one step in what Soundrop hopes to do eventually: “Our strategy is to give everyone our SDK to embed the rooms in apps, websites, mobile apps. Everywhere,” said [Inge Sandvik, co-founder and CEO of Soundrop]. “We want to scale out the rooms everywhere. They are going to be accessible from TVs, cars, phones, tablets, laptops – all in real time.”

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