A smart and efficient fleet of coolers powered by Internet of Things (IoT) provides valuable insight into consumer behavior; Connected Coolers will be on display at the Vodafone Idea stall at IMC2018 in Aerocity, New Delhi from 25-27th Oct’18

Coca-Cola India has collaborated with Vodafone Idea Business Services, the enterprise arm of Vodafone Idea Limited, the largest telecommunications service provider in India and eBest IoT, to introduce state-of-the-art Connected Coolers across the country. The IoT enabled fleet of Connected Coolers will enable Coca-Cola to understand consumer behavior and use the insights to enhance consumer experience.

Under the partnership, Connected Coolers will be powered by Vodafone SuperIoT – an industry-first solution that enables end-to-end management of device, application, connectivity, service platform, support and security. The technology will also equip Coca-Cola’s partners to manage inventory, sales tracking, monitor usage pattern and track locations, thus enabling them to increase sales and enhance customer experience.

Sanjay Rawal, Chief Information Officer for Coca-Cola India and South-West Asia said, “Coca-Cola’s portfolio is expanding, and we are harnessing the power of technology to get consumer insights which can help us engage better with our consumers and provide choices tailored to their location and behavior. The connected cooler is the next milestone in our journey towards digitizing the marketplace and establishing a connected environment with our consumers. We are delighted to have partners like Vodafone Idea Business Services and eBest IoT.”

To ensure that customers get the best taste, this IoT solution has turned static cabinets into intelligent assets through a sensor that detects temperature, humidity and door closing/opening and helps maintain the quality of the bottle of Coke delivered to the customer.