Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan, promote and present a technical webinar, it is worth the effort because webinars scored a solid 64% in Manufacturers’ Effectiveness Ratings for Content Marketing Tactics (Source: […]

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners. Placing advertising banners on specialist websites should be part of your lead-generation strategy in order to raise your profile and reach an audience that does not necessarily know you yet. […]

In all human interactions, there are overall rules to be respected. Just as it would be strange to ask the same question 5 times to someone who ignores you, it is not a great idea to send an email campaign in the middle of the night. With email marketing, as in real life, there are […]

In an increasingly connected world, the way people look for and consume information has changed considerably. Today, we all search on Google to get an answer to our questions. In B2B, it is exactly the same! Professionals use the internet to search for solutions when they have issues and questions. It is essential to take […]

Email campaigns are one of the essential tools for generating leads and one of the most powerful in terms of ROI. This tool helps you to achieve your objectives in terms of promoting your products and services and finding new prospects. Creating an HTML template involves several best practices. To help you, there are many […]