New Look MD Danny Barrasso departs

New Look UK and Republic of Ireland managing director Danny Barrasso is leaving the company on 9 February amid wider team changes at the retailer.

Sven Gaede, managing director international, is leaving the business on 28 February after three years.

Mark Axon will be rejoining New Look as retail director for its UK and ROI operations, effective 19 February. Axon previously worked at New Look from 2012 until 2014.

Russell Harrison, current retail director for the UK and ROI, will become finance director reporting to Richard Collyer, CFO.

Alistair McGeorge, executive chairman, said: “On behalf of the board and our colleagues, I would like to thank Danny for the significant contribution he has made during his five years at New Look. We wish him well for the future.

“We look forward to welcoming Mark back to the business. Mark brings a wealth of retail expertise and his prior experience at the company will be valuable as we rebuild our position within the UK market.”

Barrasso joined New Look in 2012 as head of multichannel digital marketing and innovation. He became MD in 2014.

Readers' comments (2)

These moves are hardly a surprise and haven’t happenned quick enough. These Directors have to take their share of responsibility for a great name being steered the wrong direction.

It’s never made sense in the Retail community to have a previous Head of Finance at the helm of one of the UK’s biggest womenswear retailers, not only does he lack fashion experience, he fundamentally has no retail grounding, to even suggest that Retail isn’t a skill required for leading a retail business is ludicrous.

New Look is a great brand and I hope Mark and Alistair restore it to its former glory.

Have your say

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.