HAPPENINGS

Online to Offline (O2O) has been growing rapidly in US and Europe. And the division between online and offline purchase channels is becoming more blurry. O2O is no longer only about search online and purchase offline or buying online and picking up in-store. Additionally, linking on-line to off-line experience is clearly affecting more and more sectors and going beyond the commercialization of consumer goods. Come and join a panel discussion with start ups across industries (medical, entertainment, education, consumer goods) to learn about latest trends, opportunities, but also challenges and pitfalls.