Friday, March 14, 2008

FM Radio’s “96.3 WRock the Heart of Lite Rock”

96.3 WRocK, DWRK 96.3 MHz Metro Manila, is a music FM station owned by ACWS - United Broadcasting Network, Inc. in the Philippines. The station's studio is located at FEMS Tower 1 along South Superhighway in Manila. The main format of the station is lite rock music.

ACWS - United Broadcasting Network, Inc. runs the Metro Manila radio station DWRK, more popularly called 96.3 WRocK, on the FM band, and has been on the air with the warmly-accepted lite rock format since 1988. It used to be known as RK 96 Real Radio. WRocK also plays to radio audiences in Bacolod, DYKR 96.7 MHz, Cebu, DYRK 96.3 MHz, and Davao, DXKR 95.5 MHz, further adhering to its commitment as the Philippines’ Number One Lite Rock Radio. ACWS-UBN runs WRocK Bacolod and Davao while its sister company, Exodus Broadcasting Company, runs WRocK Cebu.

96.3 WRock truly is the heart of lite rock. Lite rock is a style of music which uses the techniques of rock and roll to compose a softer, supposedly more ear-pleasing sound for listening, often at work or when driving. Lite rock is usually sung with higher-pitched vocals, and the lyrics tend to be non-confrontational, focusing in very general language on themes like love, everyday life and relationships. The genre tends to make heavy use of pianos, synthesizers and sometimes saxophones.

96.3 WRock has a set of programs and segments that run throughout the week, pleasing audiences, and relaxing the minds of listeners throughout the day. Asides from the songs, on weekends there are those sixty seconds the station uses to interview singers or some other celebrity. Lite rock of the era before the 90s can be heard in great volume during Nite Rock, during weekends (while not during Lite Rock Favorites of the Week), and most especially during Fridays with Friday Classics.

Being an entertainment radio station, with the occasional news and love-life advice segment on weekends, it caters to the lite rock aka soft rock aka easy rock listeners.

One other thing that can also be noticed that occurs on 96.3 WRock is that songs that or albums that are being promoted on air are played so often that they sometimes get played twice in a row.

Another thing about the “Heart of Lite Rock” is that their jingles are easy to remember and sang when it or they are played. Listening to the radio station (which personally helps me relax easier) it is no wonder that the station has lasted for so long.

YESSS! i agree to most comment! I am so used to lite rock, than easy rock...we are listening to lite rock 24/7. now with easy rock, its like turn the radio off...Just being real. and yes the jingles,,...flush down the toilet. Its like Lite Rock is subtle. Its original. Easy rock was like in-line with those other stations. ..I am still wishing in my wildest dreams that someday Lite Rock would return to where it was. Know why? Coz i have been listening to Lite Rock 18 years already.... >.<

well guys, everyone of us would want to bring back the old format & dj's of 96.3 but unfortunately they're already under the new management of MBC & no longer with DWRK. There has been a huge changes since last year.. Even I, really miss wrock airing on fm band but anyhow you can still have chance to follow & listen to them thru online streaming @ wwww.hayag.com/wrock or wrock.fmyou can also add me to your friends list on hayag if you'd likehere's my add- bjovykeith@yahoo.comthanks guys & let us continue to support LRF & WRocK online!