What I like most about AdWords is the fact that there is no limit to the potential for increased campaign performance. This is true for all aspects of a campaign, especially for ads.

When Google makes significant changes to AdWords, the potential for improvement in campaign performance is greater than ever. The new expanded ad format is a perfect example. Let’s use a campaign for You’ve Got Maids in Scottsdale AZ.

Old Ad Format

You can really see the improvement of this new ad format when you see an old ad and a new ad together.

First Draft Of The New Ad Format

Final Version Of A New Ad

Campaign Ad Extensions

When creating any new ads you must take extra care no to duplicate the features or benefits in your ad body in your Ad Extensions. Take a look at the ad below to see what I mean. I included the Ad Extensions below so you can see that they are not duplicated like the ad above.

Callout Extensions

Sitelink Extensions

If I missed anything about the new Expanded Text Ad format please leave a comment below to let us know.

If you have any questions, feel free to call Robert McCulloch at (602)313-9218.

Google Reviews

Robert has been excellent for our business. His knowledge and insight has been priceless. Robert has gone above and beyond the call of duty to ensure that our business has been successful! He's a true "insider" that we would highly recommend.

Why pay crazy Awords agency rates to a large company? Robert does everything and more than most for much less $$$$'s
He gives great service, works hard and is extremely professional.
Whatever your business and you want up on Google Ads, work with Robert!!