How to Name & Brand a Coffee Business

How to Name & Brand a Coffee Business

The name of a coffee business doesn't necessarily have to have anything to do with the actual brand itself. Find out how to properly name and brand a coffee business with help from an expert with 18 years of PR and marketing experience in this free video clip.

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Hi. My name's Heddi. I'm the big cheese founder of Travel Gift Card, mytab.co. It is a .co, it is not a .com. This is Muppet and she just gave me a really wet lick. So we're talking about branding coffee businesses. It's absolutely irrelevant to the name. Think about Starbucks. Where does that even come from. OK. Blue Bottle. Blue Bottle, has it got absolutely got anything to do with coffee. No. But then again you've got all these other kinds of brands and companies around the world that have absolutely nothing, Apple computers. Apple, no nothing to do with it. What other companies have we got, Phil's, Phil's Coffee. So I'm going to give you some examples of how do the branding and how to create an identity and signature that can the evolve. Come with me. OK. So we're actually looking at something very simple like coffee brands. OK. So you've got Douwe Egberts, which I can never pronounce and Nescafe, and I love those pods, the ones that you use for either the cappuccinos, he uses them for espressos. But that's like a branding concept. It was like revolutionizing the way that we use filters and coffee machines. And then OK. Starbucks. Look at all of this. What they did, does that woman mean absolutely anything to any of you? No. But do you always know and remember those Starbucks icons. And look at all these like copycat of this. Every time you see something like Hyrania something Espresso company at the bottom left hand side you actually think that that is still Starbucks. You think maybe it's associated with them. Look at what they did. 1971 to 2011. It's evolved over time. So the name, call whatever you want. If you want to call it Muppet's Coffee, go ahead and do it. You probably actually will get sued by the Muppets. You want to call it Muppet Bundle Cappuccinos. You can go ahead and do it, who's going to stop you. Nobody. The biggest thing is the branding. Forget about names, forget about like Phil's Coffee, Coffee Bean and Tea leaf, Costa Coffee in England. It makes absolutely no difference. It's the branding of it, it's the logo, it's the absolutely full identity of how you then develop and you create that signature. So something like Starbucks, that woman which, I don't know, I've never even looked at her before. Is she a queen? I mean where did if come from, the queen of coffee. I mean, where did it come, you don't know. But whenever you see anything like it or similar to it, it associates with Starbucks and that is all about branding. My name's Heddi. I'm the big cheese founder of Travel Gift Card, mytab.co., .co, not .com., .co. And this is Muppet and she can use her paws.