Archive January, 2013

This is awesome. Here’s Samsung’s teaser for their Super Bowl spot starring Paul Rudd and Seth Rogen (and the amazing Bob Odenkirk from Breaking Bad) and directed by Jon Favreau. Agency is 72andSunny and it’s edited by both Geoff Hounsell and Will Hasell at Arcade Edit.

Yep, Willem Dafoe is the devil, but you kinda already knew that, right?

It’s only one of Mercedes’ Super Bowl spots, I think the Kate Upton one is creatively void (ya, I said it), and I’m not just saying that because I’m a girl. I’m all for sex selling, I just want more of a creative concept to go with my sex. I digress. This spot, staring Dafoe, is amazing. And I’m guessing amazingly expensive, unlike the 30K price tag on the car.

Unlike our southern neighbours, very few Canadian companies take advantage of the immense viewership of the Super Bowl in Canada. Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself.

To take advantage of these numbers, Innocean Worldwide Canada and Hyundai Canada unveil “Gaspocalypse”, a 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl.

Cossette and the LCBO (where people buy alcohol in Ontario) have launched the Gentleman’s League Configurator – which at the push of a button, a new, ornately-designed web tool helps to plan a guys night in during the cold winter months.

I know that we are three weeks into the New Year, but my friends over at Common Good just finished this great case study video of a holiday-themed installation they created for Audi Canada via Zulu Alpha Kilo.

Think of it as an interactive Audi S6 music box snow globe, but in a box. Nicely done guys.

I am glossy

Founded by Shannon Stephaniuk in 2006, glossy is publicity and marketing specializing in advertising and creativity. On behalf of their international roster of clients, glossy has worked on campaigns for some of the world’s biggest brands including Adidas, Audi, Coca-Cola, Converse, Dove, Diesel, Evian, MINI, Sapporo, Stella Artois and Vespa as well as influential pop-culture icons Radiohead, R.E.M., OK-Go and Douglas Coupland.