Amazon CEO Jeff Bezos pointed to the Kindle’s new $139 price point as a major factor in its success over color tablets like Apple’s iPad. “It’s low enough that people don’t have to choose,” he said. Amazon customers report that they’re using their tablets for games, movies and web browsing, while the Kindle is mostly used for reading sessions.

We’ve been saying for a while that the Kindle isn’t actually competing with the iPad and other tablets, and the e-reader’s continued success over the holiday season proves it.