On this episode of the INKcast, Kim and Joey welcome INKer Nicole Russell to discuss the vastly complex and underrated world of media monitoring. Nicole chats about the importance of developing a process, the benefits that come from a solid system, and why a Boolean is your best friend.

Joey and Kim also reminisce about their hometown–and in some cases, homemade–newspapers, the upcoming NBA Draft, and reflect on the fact that dentist’s appointments are important to make, even if you don’t like going to the dentist.

Like what you hear? Got a question for the show? Want to make sure we cover something in a later episode? Feel free to shoot us a message on Facebook or Twitter. You can also check out the first episode of the INKcast right here!