Certificate in Marketing

In the past, marketing was defined by the four P's: Product, Promotion, Price and
Place (distribution), and was just one component of a business degree. These days
it has become responsible for creating brands that people want, understanding why
they want them, developing loyalty to them, and even developing relationships and
trust with customers that go beyond the brand.

The Certificate in Marketing from Webster will help you take your career to the next
level, providing you with research on the dynamics of human behavior that affect buying
decisions. This program is designed for working adults with several years of organizational
experience. It offers specialized courses in the various phases of pricing, promoting,
and distributing products or services to the consumer. Classes are taught by working
professionals who bring professional expertise as well as academic competence to the
program.

You'll research markets to use in the development of a successful marketing plan.
You'll also focus on the strategy involved in marketing products and services in the
age of electronic commerce; understand the paradigm shift created in business by the
Internet, and the role marketing has played in the process.