Fighting Fake Likes – Facebook Ups Its Game

I have a million fans on my page, then why is it that only a fraction of them are engaging with me? Where is the rest of my audience? It’s a question that has been haunting businesses a lot lately. After all the number of likes, shares and comments determine your success.

The issue of fake likes and fraud has hit Facebook in full force. To combat this Facebook has been working hard to put a full stop at all the fraudulent activity, especially around fighting fake likes – and there has been progress. As a result, two major improvements have been made.

Pattern Recognition
They have made major advances to identify click farms, fake accounts and malware. When they spot suspicious patterns of likes coming from or to a specific account, they investigate it and stop it. This has put a lot of vendors selling fake likes out of business.

Telling This To The Page Admins
Facebook sent notifications to all Page administrators explaining the sudden drop in likes and fans. They introduced this updated feature in March 2015 and since then 200,000 Pages were notified and protected from the fake likes.

As Facebook clearly puts it,

“Businesses won’t achieve results and could end up doing less business on Facebook if people they’re connected to aren’t real. It’s in our best interest to make sure that interactions are authentic.”