Social Media Campaign Review: Social Recruiting Campaign by Experience Commerce to Fill 30 Positions in 60 Days

A Digital agency’s assets are its people. No matter how old the agency is, what the history of the agency has been, they can stay true to delivering awesome work only if they are able to acquire and retain good employees. Experience Commerce has invested their energy in an interesting campaign to get the right guys on board. Here’s a look at what they have done.

Execution

EC has created a campaign called ‘Mission Hiring’ to fill 30 positions within 60 days. Their landing page starts with the campaign explanation in a quirky storytelling manner.

The basic plot is that their HR team seems to have gone missing just when they wanted to hire 30 people, hence the managers have taken up the mantle to fill their respective team positions.

This is followed by videos of the managers of all divisions- copy, art, tech, planning, content, account management and ‘I m in’ teams.

This campaign communication is extended to their website home page with a footer banner and on their social platforms.

Hardik is a digital media specialist and has contributed to social media endeavors for 20 plus brands in India. His other interests include Gaming, sports, riding and Gadgets. He tweets @guynxtdoor and Blogs @ www.guynxtdoor.com