Introduction

The Final Year IBA in Hospitality Management programme covers the business manager’s role in the world of hotels and travel. We look especially at a leisure-orientated market from an international perspective. You will learn that hotel chains are companies like any other, that macro and micro demographics cause changes in direction and policy - just as in any other industry.

You will study the administrative processes involved in hotel management and catering, discovering the special importance of human resource management, marketing and quality control in this leading business segment. You will also gain an accurate insight into the changing global scene in the tourist industry, focusing on the opportunities, as well as some of the risks, associated with this exciting market.

The programme includes modules such as Hospitality Operations, Hotel Management, Service Management, and also areas such as International Standards and Law in Tourism, Economics and Tourism and Strategic Management in the Hotel Industry. Students will be expected to fulfill a work experience position in a company such as a restaurant, hotel or travel agency in which they will discover and learn about the business administration in these industries.

The Industry

Hospitality Industry - a rapidly growing industry around the globe.. The hospitality industry comprises a full range of exciting and expanding career opportunities. Almost every part of the world is seeing its tourism and hospitality industries grow as a result of increased wealth, stability and prosperity and it is predicted that 2013 the Hospitality and Tourism industries will generate more than 250 jobs worldwide, accounting for more than 10% of the global workforce. A business degree in the fields of Hospitality and Tourism will open the doors to business in many fields and sectors.

The hospitality industry consists of a wide range of exciting and growing career opportunities, in traditional sectors such as hotel, restaurant and resort management, but also in areas such as event and sport management, theme parks, entertainment management, casinos and health and fitness centres. The most successful hotel managers in today’s world tend also to be some of the most skillful business administrators.

Accustomed to dealing with a most diverse, daily assortment of tasks, they often work under great time constraints while combining a range of skills and managerial competencies which are without parallel in the conventional business community. Global tourism largely drives today’s hotel industry. Informed knowledge of where and when to invest, build a hotel or develop a new resort is vital to managers who wish to succeed in this flourishing market.

Career Prospects

Important facts about today's Hospitality Industry

Current figures estimate 200 million employees worldwide - 600,000 of these are employed at senior management level.

Employment opportunities will continue to grow: currently it is estimated that each year the number of positions within the Hospitality and Tourism Industry grows by 37%, resulting in millions of new positions available throughout the world, and resulting in the responding positions for business administrators!

As a result, there is a shortage and therefore, a demand for talented, qualified and competent professionals within the industry, especially graduates who have learned to work hard, take responsibility and lead the way - Wittenborg graduates!

Wittenborg graduates can be found in both the hotel and the tourism industries, working in international companies such as Hilton and Radisson, but also operating their own tourism companies either in the Netherlands or abroad. A number of graduates have also gone on to open their own restaurants, where fellow alumni are of course always welcome!

With a European Bachelor in International Hospitality Management degree, you can apply for positions worldwide.

A List of possible positions available to those who wish to start their professional career:

Banqueting and Conference Manager

Assistant Manager

Assistant Yield Manager

Assistant Purchasing Manager

Assistant Operations Manager

Front Desk Manager

Assistant Restaurant Manager

Assistant Head Housekeeper

Assistant Marketing Manager

Assistant Cost Controller

Trainee Manager, International Hotel Groups

Course Content

Entry Requirements

Entry Requirements - Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level 4 diploma / UK AS & A Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible

Direct Entry to Final Year
Students with successful study experience equivalent to 160 European Credits in a related business or economic field are able to enter directly into the Final year programme (80 credits). The examination and graduation board will decide on entry based on credit transcripts and qualifications presented.

English Language Requirements
IELTS 6 or TOEFL Equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.

To gain quick contact with our admissions team, why not pick up the phone and call our office number (+31) (0)88 667 266 or our mobile phone number +31 (0)628364624, and speak to Ms Florian Oosterberg, our Senior Admissions Officer or Mr Santosh Aryal, our Student Registrar. If you would like us to call you back, we will!