The Istria Tourist Board was founded in December 1994 with its headquarters in Pore, at Pionirska Street 1. The tourist board is a legal person. The rights and obligations of the tourist board are regulated by the Act on Tourist Boards and the promotion of Croatian tourism, and by the Board’s Statute. The tourist board has the status of a legal person from the day of its registration in the Register of Tourist Boards which is maintained by the Ministry of Tourism. The main task of the Istria Tourist Board is to support, maintain, improve and promote of all the county’s existing tourist resources and potential and to create a strong and recognizable brand for Istria.