The Evolution of Famous Logos

It doesn’t take a marketing and branding expert to realize the importance of logos. After all, the average consumer knows just how a good logo can make you associate it with a particular brand. Case in point: anyone who sees that ubiquitous apple (the fruit) with a chunk bitten off knows just what company it stands for.

I sure don’t know much about creating logos, but I came across this funny slash interesting post at Stock Logos ((Stock Logos Web Site)) about how the logos of famous companies have evolved over the years. AND how they just might evolve in the years to come. That is the funny part.

One look at that image above, and you can’t deny how ridiculous the Apple logo becomes in 2042. I wonder what Steve Jobs thinks of it?

When it comes to famous logos, the multi-colored Google logo is definitely way up there together with Apple. Perhaps even higher. If Stock Logos can be believed, we will not see those colors and letters anymore in five years (or less).

Google Logos

I think they made a slight mistake with the date of the last logo, though.

If we have the famous logos of Apple, we also need to take a look at Microsoft, don’t we?

Microsoft Logos

Here’s another series that many from the older generation will recognize at a glance.

IBM Logos

I don’t know, but the solid block of light blue makes me think of how wasteful it is in terms of ink!

What browser do you use? Firefox used to be my favorite, and although it has been superseded by Safari as my default browser, Firefox still holds a special place in my dock. And yes, I do prefer its logo(s) as well.

Firefox Logos

I know the 2012 logo is ridiculous, but I love it!

Last, but not the least, we have to include the coffee shop chain that has changed the world. Whether in a good or a bad way, I shall not dwell on that.

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Comments

I’m sorry, but whoever thought up these “future” logos did a terrible job. Why the crap would you assume that they are going to continue to reduce and simplify to the point of solid shapes? That’s the most unlikely retarded prediction ever. IBM is NEVER going to be “THe Blue H&R Block”, and Apple will NEVER change their logo shape significantly again. It’s too much of an icon at this point to be mucking with it. (I personally hope that on the iOS devices they give an option to have a ’77 colored logo on it. That would be really cool.) Google is the same way, too much of an iconic logo to be mucking with. They’ll keep with the colors and the text. I could see them switching fonts, perhaps, but that’s about it. The others are less iconic and are more flexible still in terms of design. IBM could easily go with the striped block as a sort of “one-stop emblem” companion to their current logo.