Well-crafted stories elicit emotion and give context to the most complicated ideas. They can also create a powerful connection between the storyteller and the audience. Below, communications coach Bronwyn Saglimbeni explains that good storytelling actually takes over our brains.

Clicking send for an email campaign can be a nerve-wracking experience. Many questions, doubts — and yes — even a little fear run through the minds of even the most seasoned marketers. Are there typos that were missed? Do all of the links work? Will readers be engaged and respond to the email? To help alleviate the send fear and avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. Continue reading →

If there’s one standout theme in media this year, it’s nostalgia. With Star Wars, Star Trek, and Ghostbusters on the big screen, and Pokemon GO ruling summer gameplay, putting a new spin on something from the past has taken the world by storm. At AddThis, we’ve coined this “nostalgiajacking.”

Last Tuesday, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that disappear after 24-hours.

If you’re a brand or marketer, you’re probably asking yourself 1) how Instagram Stories works, 2) how it’s different than Snapchat Stories, and 3) where you should be investing your time. Or maybe you’re just freaking out over having to create additional content for your social channels.

By now you’ve probably heard of Pokémon GO. It’s the Pokémon mobile gaming app that has skyrocketed in popularity, currently available in the US, New Zealand, Japan, Australia, and now Germany. It has now surpassed Tinder’s active userbase, taking only took two days after it launched to be downloaded on 5% of all US Android devices (more than double the number of Tinder installs). Pokémon GO is now on pace to surpass Twitter for active users.