In this context, strategic narratives are considered to be “compelling storylines which can explain events convincingly and from which inferences can be drawn.” Or alternatively, “an interlocking framework of ‘truths’” that explain how a conflict came to be, where it is going, and how it should be argued and described.

Dave Balter is the founder and CEO of BzzAgent, a word-of-mouth media network headquartered in Boston. His company recently launched BzzScapes, a network of brand-centric communities, created by advocates and dedicated to the collection and ranking of the most relevant digital content for each brand.

I asked him what it takes to create a truly exceptional brand community, and these are his top ten tips:

May 31, 2009Comments Off on Talking about Virtual Earth, An Evangelist’s Blog : MIX 2008 Wrap Up (Virtual Earth)

I tried to take on the question about licensing. This deserves it’s own post too, but for now I’ll copy past what was on my slides. There are two ways to look at Virtual Earth Licensing – free and licensed. Here’s the difference:

When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions

[From: Goodbye Google | stopdesign]

Feb 24, 2009Comments Off on Microsoft to Wall Street: We’re Still Spending