1. The shares were sold pursuant to a sales plan, dated May 24, 2011, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.

2. Represents the weighted average sales price. The range of prices received for the reported transactions was $517.25 - $518.16. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.

3. Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.

4. Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase depending on certain performance factors.

/s/ Glenn D. Fogel

09/13/2011

** Signature of Reporting Person

Date

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person,
see
Instruction
4
(b)(v).