K2 Sports partners with Coors

A new partnership between K2 Sports and Coors beer is giving legal drinking-age consumers a chance to win a variety of prizes

Photographed by:Submitted, K2 Sports

It’s official: “ski” and “après-ski” – that post-powder event which usually takes place at the base of a mountain in a local watering hole – are joined at the hip.

A new partnership between K2 Sports and Coors beer is giving legal drinking-age consumers a chance to win a variety of prizes. Prizes will be awarded through text-to-win promotions in select markets and through the Coors Light Facebook page; prizes include trips to Kamp K2, cold-activated skis and snowboards and special dual-branded merchandise. The official press release goes on to say: “These are two brands that understand the passion people have for the mountain lifestyle, whether you live at 10,000 feet or visit a couple times a year,” said Dan Hennessy, senior director of marketing for the Coors Family of Brands. “K2 helps you get down the slopes in style, and after you’re done on the slopes, there’s nothing like celebrating a great day on the mountain with The World’s Most Refreshing Beer.” Well, I guess we’ll take his word for it.

The promotion runs now through April 30. Legal-drinking-age consumers can like the Coors Light Facebook page for the chance to win random giveaways, or see participating beer retailers in select markets for details on how to enter the text-to-win promotion.

The big prize is a trip to the legendary Kamp K2 at Crystal Mountain, Washington – where you’ll join K2 athletes for four days and three nights of exclusive skiing, snowboarding, and of course après-ski.

With accommodation provided by the Silver Skis Lodge, skiers and riders can look forward to “no line” lift access, fresh tracks, and empty terrain parks. In addition to this exclusive access, winners will receive free food and beverage, as well as an invitation to attend the nightly parties in the Kamp K2 Party Tent.