Monthly Archives: December 2014

Gordon Graham’s 3 Types of White Papers — for B2B

Last time, we talked about bait pieces … and I promised to tell you all about one of the most popular varieties on the market right now. Turns out, it’s white papers, and Gordon Graham is our resident expert. Gordon, for those of you that don’t know him, is an award-winning white paper writer with over […]…

A Winning Formula for Writing Powerful Case Studies

I’m naturally lazy. If there’s a shorter or faster way to get something done — and as long as quality doesn’t suffer — I’m all ears! Call it lazy. Call it working smarter. All I know is, ever since I was a kid, I’ve constantly looked for ways to get my work done faster so […]…

Want Customers For Life? 3 Things You MUST Do

Fortunately, early on I realized that a business’s most important asset is its customers. When you get them, by God don’t let them slip away. I also learned early on that you will not keep them for life based on the value of what you are selling. Sure you’ll keep them for maybe a couple […]…