You'll note those guiding words are immortalized in a hashtag, fashion's new favorite way of inserting itself into the digital landscape. Hudson's extending their campaign to IRL "models," allowing users to tag #LetYourselfGo on photos of themselves, well, letting go.

Take a look at Georgia's decidedly British take on American denim below, and contribute to Hudson's campaign if you feel so inclined. How do you let yourself go?