Bing will encrypt search traffic to make user data secure

Microsoft has been working hard on the security and encryption of data of users. Just before the launch of Windows 10 on July 29, Microsoft seems to sort out every issue regarding safety. Bing is planning to provide secure and safe data protection experience to users. Hence Microsoft is deploying the use of TLS protocols to use encryption over Bing’s network and services. The option of encrypting data traffic is already fetched by Bing but Microsoft wants to make it a default standard. Once the encryption is implemented, traffic will originate from https://www.bing.com instead of http://www.bing.com.

Check out the main features:

1. Search Query Terms Report

The Search Query Terms Report is available in the Bing Ads UI and it allows you to check how search terms prompt certain advertisements and other performance metrics like clicks, impressions, and conversions.

2. Universal Event Tracking

Unibersal Event Tracking is another important aspect that aims to provide you more detailed performance metrics like duration per visit, pages per visit, and total visits. Thus you will be able learn the query keywords that initiate conversion performance.

3. Bing Webmaster Tools

Bing’s Webmaster Tools help you to comprehend the query keywords and ranking data. Bing Webmaster Tools ensures if your website is indexed in Bing. If you have websites of your own then you must be knowing that Website ranking is of the most important aspect. Bing Webmaster Tools give you the research tools and reports to give you your website’s search ranking and checks if your site is getting indexed in Bing. You can also get access to research tools and reports that will give you a better understanding on how to attract more and more audiences to your websites.

We have seen that Microsoft is marking several toolbars as malwares and even removing apps from Windows Phone Stores. The encrypted result that will be provided by Bing will have a reference liner. This reference will help marketers to understand that the web traffic is coming from Bing.