What is HIP?

HIP is short for The Human Information Project. It is a publicly available system that let's you store data about your users into a "profile system". With this data you read it back later to do cool things, and you can sell it directly to third parties for advertising much like you may currently show ads on your site to your users to make extra money.

How Do I Make Money?

You put the HIP Tag (WordPress plugin) on your site and we gather data on your users for you. This data belngs to you, and to the users. We can sell this data to advertisrs to target your users, much like Google does already if you use AdSense to show Google ads. Unlike ads though HIP does not take up real estate on your site, and does interfere with any ads you currently may run. HIP is a totally new revenue stream for your site.

In short HIP is like any normal advertising program like AdSense where your site shows an ad and you get paid. The only difference is that here you are selling data instead of ad space. Advertisers are interested in your user data to find users that may be interested in their products, brands and offers.

I don't want to sell my user data

No problem, just turn it off and the data stored is available only to you for analytical purposes and/or to use on your site to provide a better experience for users.

How do I see my UPS data?

You must go to thehumaninformationproject.com and sign up. Then you can verify your site so we know you are the legitimate owner. Once that is done you have a username and password and you can login to keep track and of UPS system and manage it however you choose.