If You Don’t Mind the Ads, Amazon Offers 3G Kindle for $164

The $25 price difference is being made possible through the introduction of advertising on the platform. The so-called “Kindle 3G with Special Offers” is available starting today and will ship immediately.

Amazon cut the price of its Wi-Fi model to $114 last month by introducing advertising on the platform. In the six weeks that model has been available, it has become the bestselling member of the Kindle family, said Jay Marine, director of Amazon Kindle, in a statement.

As the tablet and e-reader market heats up, price will become a competitive advantage.

Still, it may be able to afford much larger discounts in the future. In a sense, Amazon may actually be building a much broader–and more profitable–deal network, a la Groupon. For example, one of the offers is $10 for a $20 Amazon.com Gift Card.

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