An excerpt from the article says, 'It's a custom cut, customized for him. I did create the cut. We simplified it and we called it the 'Obama,' ' said Zariff, President-elect Barack Obama's barber and owner of Hyde Park Hair Salon and Barber Shop in Chicago."

Later, the article mentions "for some, the Obama cut represents more than just a new look.

'A guy walked in, he'd had dreads for eight, nine years, and he cut them off. He said it was time for a change," said Gerald Rodia, a barber at Fly Cuts & Styles, a button with Obama's image pinned to his apron. "We're changing presidents, so they want to change their lives.'"