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Publisher's Summary

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

Does your business idea have merit?

Will it succeed in the market you're trying to serve, or will it just be a waste of time and resources?

Is it a good idea for you?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale "litmus tests", and real-world case studies with anecdotes from the author's personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

Story

The best guide for becoming entrepreneur

Where does Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money rank among all the audiobooks you’ve listened to so far?

This is a great book! At first, I hesitated a bit. I was sure that everything had been already told in Pat's podcasts and written in the blog. That was not the case. Book not only compiles the best ideas from author's experience but include's a step-by-step guide on implementing your own business.

What did you like best about this story?

All the instructions in the book are very practical. Pat gives many examples from his own life and life of his colleagues. He shares with us not only success stories but also those in which he failed.

What does Pat Flynn bring to the story that you wouldn’t experience if you just read the book?

The narration is done great! Not always the author of a nice book can present his own work in a way that listener would enjoy it. I can say with the confidence: it doesn't refer to this book. Pat expressed all the excitement and enthusiasm about making value for people in a way you want to act immediately.

Any additional comments?

I recommend this book to everyone who wants to start his own business (even tiny one) but don't know how to start or do it "in a right way". You will not only find wise and helpful instructions. You will also get a lot of inspiration and desire to start right now.

It's an amazing book

It's an amazing book, especially for those who are interested in designing ideas and validating it.Will it fly works as a step by step guide to validation process. You follow the steps reading or listening the book and there is an online companion course that shows you how Patt applied every principle on the book in his own business.

This book is worth way, way more than its price!

This is a very actionable book, with a free companion course. Pat Flynn nails it! His ideas on customer research is worth 100 times the price of the book, alone! If you ever thought about a business idea, this book will help you test it, and also help you brainstorm additional ideas, so that you can almost guarantee success!

Smart and Helpful!

I wish I could give this book 5 stars 50 times. Pat does such a great job serving the reader and gives helpful and actionable tips. Listening to someone who has actually done the things they are teaching is great and I look forward to implementing the teachings from this book immediately. Thanks Pat and look forward to learning more in the companion course.

Pat Delivers Again!

If you are new to Pat Flynn you are in for a treat. You are about to meet an honest and ethical man who only wants to help the world one entrepreneurs at a time. Check him out if you are interested in starting an online business.

For beginners

This is an awesome and refreshing book it really gives you a different perspective on tactics to take one going about making an idea into something real and tangible that you could benefit off of in the long run if you stay consistent and put in the hard work.

Very Actionable Information

I've read a number of books on this topic and this is one of the most clear and actionable pieces of literature on the subject. The author even includes a companion course online to use while going through the book. Seriously worth way more than the purchase price. The author is relatable, genuine, and real throughout the entire book. Worth the buy.

Practical! Loved the delivery and process outlined

Loved Pat's delivery. The process laid out in this book is straightforward and practical. Helped me a lot

1 of 1 people found this review helpful

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curlywurly

06-07-16

Excellent practical advice

If you're starting a business you need this book. Great tips and practical advice to get your new venture off to the best start.

2 of 2 people found this review helpful

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Performance

Story

Amazon Customer

06-17-17

Fantastic , applicable content

I am in the final stages of creating an online course so I wasn't sure what value I would get from this. however, I got loads of practical, applicable advice which I am now putting in practice to make my course and marketing even better. I've moved my pre-launch froward by 4 weeks as a direct result of reading this and am excited to get real validation for my idea even before its finished.

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Performance

Story

Laura Clarke

11-01-16

Engaging, thought provoking and practical

What a great listen. Pat includes exercises as well as online modules which you can follow along as you read. I personally really enjoyed the fun style and practical exercises, which proved very useful. This is a book you can use over and over again and apply the process to different business ideas. Definitely a keeper.

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SJ Temaharay

10-05-16

If you at the ideas stage then this is a great sta

this is a great starting point if you are at the start up idea testing stage. Actually I ordered this book just because I wanted a reason to pay Pat back for all the free useful info he shares via his SPI podcast. So while this book is great, his podcast is simply priceless.

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Gerard

08-18-16

This is awesome!

Pat has really outdone himself again with this excellent book. The care and attention that Pat has put in to the layout of this book is amazing and it is an easy to follow instruction manual to getting your Business off the ground successfully. The steps are clearly outlined and explained fully and supported by great examples of success when implemented. The case studies that have been included are very inspiring and would definitely encourage anyone to begin the journey of setting up a business in this way. Thank you so much Pat for all that you do.And now I am going to go back to the beginning and listen to it all over again and take the steps along the way this time!

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Mr. B. J. Curry

08-12-16

Better than expected

I really enjoyed this book

I listen to Pat's podcast and hadn't felt the need to rush out and pick up this book. From the adverts on the show I thought it might have been a bit too technical and a bit soulless.

I'm happy to say I was wrong. I enjoyed the detailed advice in here without feeling overwhelmed with jargon or put off by the Internet business mindset.

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Performance

Story

MSB

08-11-16

Wow, the only book to read if are starting a business.

Truly an amazing book. If you are staring a business you must read and the actionable advice will not only save you time and money by avoiding lots of business pitfalls but really give you the support and how do I advice you need when starting out. A must and a bargain investment.

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Performance

Story

Mr

08-10-16

Really useful advice

You might not want to hear it but plunging head first into an idea you are sure it's good really isn't the way to make products people want to buy. Pat lays out his approach to finding out exactly what people want and giving it to them. You will have to work if you follow this approach but you will get something that works at the end.

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Performance

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Amazon Customer

08-03-16

For beginners but good reminder

I originally downloaded this book thinking that it would be more analytical / indepth.

I think I was looking for a book that went deeper. I think though this book would be good for an absolute beginner, though its a good reminder to front load qualification of a business idea before committing fully.

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Patrik Karlsson

07-05-16

loved it!

what to say? it's very pedagogic. if you're a physical person. there are practical exercises to do online. if you're a audiovisual person. he is a professional speaker and hosts a successful podcast. if you're a visual person he paints a very vivid picture with his story.

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Ben Kirk

04-10-16

Great content, but the audiobook seemed a little rushed

Hi Pat, excellent actionable content (as usual). I'm just a little surprised that you didn't edit out the areas you mis-read; I just expected it to be a little more polished. That said, well done on basically doing a single-take read and it's obvious you read to your kids a lot!

2 of 2 people found this review helpful

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kirsten

08-23-16

Amazing Book - Must Read

Loved this book. Gives great advise about validating ideas and an overall insight about entrepreneurship.

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Joe

07-26-16

Awesome and actionable

As a long time listener to Pat's podcasts I expected this book to be really good but it was so so much better than that. The information is really clear and simple to follow, and the step by step structure makes it very actionable.

Pat's taken something most people make overly complicated and made it simple and easy to understand.