Product pages are worthy comrades in the battle for conversions. When done well, they do their part in convincing consumers to follow calls-to-action like, “add to cart” or “checkout now.” The alternative is...

Pinterest isn’t a social network that retailers should overlook. In fact, recent Piqora data shows that total revenue driven from Pinterest has increased by more than 78 percent year over year. The challenge many retailers have...

Opportunities abound for emerging and established enterprises looking to make or maintain their virtual mark. Industry trade shows like SES, eTail, Conversion Conference, IRCE and many others, offer unparalleled opportunities to educate...

By Amie Marse, Content Equals Money Tumblr is becoming an increasingly important space for getting your brand noticed. Although you may have built a social media presence on influential sites like Facebook, Twitter or LinkedIn, Tumblr...