Today through Feb. 20, the Safe Haven Foundation food drive returns to the Chicago Auto Show. Attendees who bring three or more cans of food to the Chicago Auto Show will receive a discount coupon for a half-price ticket –at just $6.

U.S. News & World Report, a nationally recognized publisher of consumer advice and information, will present the 2015 Best Cars for the Money awards at the Chicago Auto Show on Thursday, February 12th.​

While there many activities that appeal to women during the run of the nine-day Chicago Auto Show, organizers host Women's Day annually to further reach the female demographic. Held this year on Tuesday, Feb. 17, Women's Day at the Chicago Auto Show will feature a robust lineup of events and activities geared toward the female car buyers.

Leading luxury automotive brand Lexus announced a special edition of its hit R&B/Soul music property, Verses and Flow, at the Chicago Auto Show in the Lexus Listening Lounge Saturday, Feb. 14 through Sunday, Feb. 22.

Eighteen area charities tonight shared in more than $2.5 million raised by the 2015 Chicago Auto Show’s benevolent event, First Look for Charity, and two attendees left with the keys to new automobiles.​

The Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) presented Honda with the third annual “Driving Engagement” award for most innovative social media campaign of 2014 during the 2015 Chicago Auto Show Social Media Preview.

After a day full of manufacturer-hosted press events featuring product announcements to social media focused events, Word of Mouth Marketing Association (WOMMA) presented Hyundai with the award for most socially-engaging exhibit at the 2015 Chicago Auto Show. The award, new this year to the Chicago Auto Show, was presented to the exhibitor with the most interactive exhibit space from a digital and social media perspective.

During the 2015 Chicago Auto Show Social Media Preview, the Word of Mouth Marketing Association (WOMMA) featured a panel discussion to highlight the evolution of word of mouth marketing. WOMMA, the nonprofit trade association dedicated to the word of mouth and social media marketing industry, featured four panelists of various backgrounds and positions that shared success strategies for real-time and word of mouth marketing.

David Buchko, corporate communications director of BMW North America, walked the press and social media influencers around the BMW exhibit to discuss the company’s capabilities within the realm of technology.​

Ford made its world introduction of the all-new 2016 Police Interceptor utility vehicle during the Media Preview of the 2015 Chicago Auto Show. The new police vehicle was developed with input from the Ford Police Advisory Board, a panel of 25 experts from the law enforcement community, to handle the extreme rigors of police duty.

Mazda introduced a number of factory accessories on its showcase MX-5 design concept during the Social Media Preview of the 2015 Chicago Auto Show. The original, first-generation Miata proved to be a sensation at its Chicago Auto Show debut over 26 years ago, in 1989.

Fiat Chrysler kicked off day two of the 2015 Chicago Auto Show Media Preview with a news conference and traveling breakfast. Wendy Orthman, Midwest PR manager for Chrysler, welcomed the press to enjoy breakfast while listening to a brief summary of four of Chrysler’s newest models.

In 1999, Dennis Buckley’s vision of saving lives on the floor of the Chicago Auto Show seemed far-fetched. But now, in its 16th year, the drive is one of the largest open community blood drives in the Chicagoland area.

Medical Express Ambulance Service (MedEx), Chicagoland’s leading provider of ambulance and telemedicine services, is now the first in America to use Google Glass to visually connect paramedics in the field directly with doctors.

Mitsubishi introduced the Concept GC-PHEV during the Media Preview of the 2015 Chicago Auto Show. The full-size crossover concept provides a glimpse at the brand’s new design language applied to a large SUV.

Chevrolet debuted the all-new 2016 Chevrolet Equinox, a refresh of the current model with updated styling and new features, and the 2015 Silverado Custom during the Chicago Auto Show’s Media Preview. ​

Honda introduced a completely reengineered and redesigned 2016 Honda Pilot during the 2015 Chicago Auto Show Media Preview. The new, third generation Pilot represents a dramatic shift in design, while showcasing new technologies and versatility.

Coming off its best-ever year, the newly refreshed and energized 2016 Acura RDX luxury sport-utility made its world debut at the Chicago Auto Show, sporting a host of significant upgrades to performance, luxury prestige and styling.

The 2015 Chicago Auto Show Media Preview kicked off with the Midwest Automotive Media Association (MAMA) breakfast. MAMA President Patrick Olsen presented Fiat Chrysler Automobiles with the 2015 Family Vehicle of the Year award for the Chrysler 200.

The 2015 Chicago Auto Show Media Preview kicked off with the Midwest Automotive Media Association (MAMA) breakfast, where Alan Batey, General Motors executive vice president and president, North America addressed the crowd to highlight how General Motors will be making a difference in the year 2015 and beyond.

Kia introduced the all-new Trail’ster, an advanced and capable electric all-wheel drive (e-AWD) concept vehicle this morning during the 2015 Chicago Auto Show Media Preview. The bold off-roader was conceived by Kia’s California design studio and built for city dwellers seeking the ultimate urban escape.

In an effort to boost Instagram followers and promote the new Illinois leasing law that went into effect Jan. 1, 2015, the Chicago Auto Show is launching Like2DriveIt, a campaign exclusive to @thechicagoautoshow Instagram followers to promote leasing deals for Illinois residents. The campaign launches on Saturday, Feb. 14, the Chicago Auto Show’s opening day.

For the first time in Chicago Auto Show history, show officials will be hosting a Young and Future Drivers event during the show’s opening day, Feb. 14, from 2-8 p.m. Auto manufacturers and exhibitors will be hosting entertaining and informational activities within their displays specifically designed for teen drivers.

Announced in 1989 at the Chicago Auto Show, the first-generation MX-5 Miata drove onto the world stage with the promise of reviving the roadster: a fun-to-drive, lightweight, open-roof sports car for those who loved cars and loved to drive. With more than 949,000 MX-5s sold over the last 26 years, and scoring hundreds of awards around the world, it is safe to say that Mazda's goal of creating a vehicle tailored for pure driving pleasure has been a success.

Chevrolet today introduced the 2015 Colorado GearOn™ Special Edition, which blends the capability of the all-new midsize pickup truck with the versatility of the GearOn accessory system – and additional popular features.

Nissan today announced that after its brief
cameo appearance in Sunday’s Super Bowl XLIX "With Dad" commercial, the radical
new Nissan GT-R LM NISMO race car will make a two-week pit stop at the Chicago Auto
Show from February 14 to 22 at Chicago’s McCormick Place.

The Chicago Auto Show will serve as the backdrop for seven automotive specials in 2015. Highlighting the coverage will be a one-hour broadcast on ABC 7 Chicago. Also producing specials from the floor of the show are CBS 2 Chicago, NBC 5 Chicago, Telemundo Chicago, Univision Chicago and WGN-TV. Additionally, Velocity will produce a nationally televised program from the show floor.

The Chicago Auto Show is thrilled to welcome premier partners Fifth Third Bank, Shell and State Farm back to the show. In addition to their primary exhibit spaces, the premier partners are planning a variety of interactive, educational and engaging activities for Chicago Auto Show-goers.

How often can a party with an expected guest list of 10,000 people bill itself as an exclusive event? With a 1 million square foot dance floor, First Look for Charity can! Now in its 24th year, First Look for Charity has raised nearly $40 million for Chicago area nonprofits, and fundraiser officials hope to add $2.5 million to the tally on Feb. 13.

Set to make their world debut in less than a week, the Acura RDX, Chevrolet Equinox and Honda Pilot give the Chicago Auto Show a decidedly consumer-focused bent. The Chicago Auto Show Media Preview will also see world introductions from Ford, Hyundai, Kia, Nissan, Ram and Toyota. Additionally, Mitsubishi is set introduce the Mitsubishi GC-PHEV to North America and make a major product announcement.​

Winds of change will be blowing into the Chicago Auto Show. Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all time, will debut special edition models at next week’s Chicago Auto Show. The debuts will be part of a press conference that will also feature a refreshed Avalon sedan.

On February 17 (10:00 a.m. – 4:00 p.m. at McCormick Place: 2301 S. Lakeshore Drive) Women Driving Excellence (WDE) will return to the Chicago Auto Show for the third year in celebration of women who help start, accelerate, fuel, and steer others to excellence.

Attendees of the Chicago Auto Show have come to expect a hands-on driving experience in a Toyota vehicle. This year, Toyota is raising the bar, offering two different consumer ride and drive opportunities – one indoor and one outdoor – for show visitors.

The all-new 2016 Toyota Tacoma is coming to Chicago along with several eye-popping concepts and specialty vehicles that are sure to keep cameras clicking around the Toyota exhibit at the Chicago Auto Show.​

Coming off a record sales year as one of the best-selling SUVs in its segment, Acura's RDX is set to move its already lofty bar even higher when the new 2016 model bows at the Chicago Auto Show on February 12.

For the third consecutive year, the Chicago Auto Show will provide an official app for fans and attendees. The app was developed by American Eagle, the same company that hosts ChicagoAutoShow.com, and new partner Mobile App Messaging.

The Chicago Auto Show is no stranger to social media. In fact, show organizers were among the early adopters and implemented a Social Media Day during its Media Preview seven years ago – an industry “first” when it comes to auto shows – sparking digital conversation around the industry.

The 2015 Chicago Auto Show Media Preview will open Thursday, Feb. 12, with the Midwest Automotive Media Association (MAMA) breakfast. MAMA President Patrick Olsen will present the MAMA Family Vehicle of the Year award and introduce keynote speaker Alan Batey, General Motors executive vice president and president, North America.

Thanks to a new Illinois law that takes effect Jan. 1, 2015, state taxes on vehicle leases will be reduced by as much as 50 percent, allowing consumers to get more car for less money. House Bill 2317, signed by Gov. Quinn in May 2014, alters the way taxes are collected on light-vehicle leases.

As is the case with most auto shows, Chicago visitors both expanded and refined their shopping lists at the show. According to Foresight Research surveys conducted after the 2014 Chicago Auto Show, 55 percent of show attendees intended to buy a new vehicle within 12 months of attending the show.

José Muñoz, executive vice president, Nissan Motor Co., Ltd. and chairman, Nissan North America, Inc., will be the guest speaker at the Economic Club of Chicago (ECC) Luncheon at Noon on Thursday, Feb. 12.

The Chicago Auto Show announced the return of its school and group program where groups of 20 or more will receive a discounted ticket at half price ($6 per ticket). Tickets may be used on any weekday of the show from Monday, Feb. 16 through Friday, Feb. 20, 2015.

Eighteen Chicago area charities will benefit from more than $2 million expected to be raised by a black-tie gala held in conjunction with the 2015 Chicago Auto Show in February. Now in its 24th year, First Look for Charity stands as one of the special events on the winter schedules of Chicago socialites and car buffs.

The 2015 Chicago Auto Show is set to be the backdrop for a number of television programs. In a partnership that will last throughout the year, ABC7 Chicago is set to broadcast the official 2015 Chicago Auto Show special. The live show will air at 6 p.m. CST on Saturday, Feb. 14. In addition, ABC7 Chicago will utilize its daytime and news programming, including the popular Windy City Live, to cover the Chicago Auto Show.

DriveChicago.com, the automotive portal owned and operated by the Chicago Automobile Trade Association (CATA), is partnering with Automotive Internet Media (AIM) to help CATA dealer members get more exposure to vehicle inventory and dealership websites.

The public portion of 2015 Chicago Auto Show will run Saturday, Feb. 14 through Sunday, Feb. 22. Show hours are slightly adjusted. For 2015, the Chicago Auto Show hours will be 9 a.m. to 10 p.m. each day except for the last day when the show opens at 9 a.m. and closes at 8 p.m.

Chicagoland new-car dealers are once again on a summertime mission to raise awareness and funds for local troops and their families. For the second consecutive year, the Chicago Automobile Trade Association (CATA) and its dealer members have partnered with the USO of Illinois to host more than 60 Barbecue for the Troops community fundraising events.

The Chicago Automobile Trade Association (CATA) presented the Carol Cooling Scholarship – a $1,000 grant to a deserving graduating senior who is heavily involved in school clubs or activities and holds leadership positions – to John Hersey High School senior Kimberly Roman last week during a school assembly.

The Chicago Auto Trade Association (CATA) today announced a $1,000 scholarship available to John Hersey High School seniors to honor school alumna and long-time NBC Chicago Special Events Director, Carol Cooling, who passed away late last year after a battle with cancer.

Thousands of Chicagoans took Toyota up on its offer to “get dirty” at the recently-completed Chicago Auto Show, courtesy of a rugged indoor TRD Pro Series ride and drive course. Spanning 12 days, the ride and drive program was instrumental in raising $16,933 for a trio of targeted charities.

Alicia Smiley of Westchester, Ill. won a new 2014 Toyota Highlander at the Chicago Auto Show last Sunday, as part of a contest coordinated by the 30 dealers who comprise the Chicagoland Toyota Dealers.

Even though today’s car shoppers are increasingly turning to the web for information, strong attendance and attendee interaction demonstrate that major auto shows, like Chicago, remain resilient to the changing of the times.

The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association (CATA), have produced an interactive tour of the 2014 Chicago Auto Show for car enthusiasts worldwide to experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are featured at this year's show.

The Chicago Auto Show is set to host its second annual Family Day on Presidents Day, Monday, February 17. While show organizers work with manufacturers and exhibitors to coordinate family-friendly events throughout the run of the 10-day public show, Presidents Day will feature a particularly robust lineup up of family fun.

In a smartphone-centric world, automakers know that improved in-vehicle connectivity can help drive car sales. As a result, automakers are playing a major role in shaping the connected world’s future. Cars are becoming mobile hotspots that link the vehicle and the occupants to the outside world.

In a smartphone-centric world, automakers know that improved in-vehicle connectivity can help drive car sales. As a result, automakers are playing a major role in shaping the connected world’s future. Cars are becoming mobile hotspots that link the vehicle and the occupants to the outside world.

From the highly-anticipated, all-new 2015 Subaru Legacy to image-building vehicles like the off-road Toyota Racing Development (TRD) Pro Series, the 2014 Chicago Auto Show was home to more than a dozen new product introductions. As the nation’s largest consumer auto show, the Chicago Auto Show provides a great venue for manufacturers to showcase new models and shake hands with hundreds of thousands of potential customers.

“You typically won’t find an energy panel with this high caliber of speakers gathered outside of Washington, Silicon Valley, or a national television studio,” says Peggy Smedley, editorial director of Connected World magazine, commenting on the guests assembled for the exclusive presentation: Creating Sustainability at Home. This exclusive presentation will be held Thursday, February 13, 11:00 a.m. CT, in the Connected World Conference Pavilion, South Hall, Chicago Auto Show.

For the thousands of car enthusiasts attending the 2014 Chicago Auto Show, Shell will be fueling the high octane excitement as a major sponsor of the 10-day event. Visitors and Chicagoans alike can take advantage of the many savings opportunities offered by Shell throughout the event; including half-priced weekday entrance tickets with the purchase of 10 gallons of fuel or more at participating Shell stations throughout the Chicagoland area.

While there are many activities that appeal to women throughout the run of the 10-day Chicago Auto Show, organizers annually host a specially-themed Women's Day to further reach the female demographic. Held this year on Tuesday, Feb. 11, manufacturers host special women-oriented programs that allow brand representatives to further connect with and “shake hands” with female customers.

While there are many activities that appeal to women throughout the run of the 10-day Chicago Auto Show, organizers annually host a specially-themed Women's Day to further reach the female demographic. Held this year on Tuesday, Feb. 11, manufacturers host special women-oriented programs that allow brand representatives to further connect with and “shake hands” with female customers.

The 2014 Chicago Auto Show opens to the public on Saturday, Feb. 8. The opening weekend of the show promises an exciting line-up of events with hundreds of different vehicles on display throughout, more than 1 million square feet of show floor space, three indoor test track and six outdoor test drives. The show runs from Feb. 8-17 and is open from 10 a.m. until 10 p.m. each day, with the exception of the last day, where the show will close at 8 p.m.

The Chicago Auto Show officially opened to the public yesterday with the ceremonial ribbon-cutting ceremony. 2014 Chicago Auto Show Chairman Kurt Schiele and Chicago Auto Show General Manager Dave Sloan were joined by Mayor Rahm Emanuel, Illinois Secretary of State Jesse White and Cook County Board President Toni Preckwinkle who collectively cut the ceremonial red ribbon to officially kick off the 2014 Chicago Auto Show.

Showcasing a lineup of six all-new or significantly redesigned vehicles, Kia Motors America (KMA) arrives at the 2014 Chicago International Auto Show with an impressive selection of vehicles that combine world-class design with cutting-edge technologies, premium amenities and outstanding value.

Hyundai introduced the all-new 2014 Veloster RE:FLEX during the 2014 Chicago Auto Show Social Media Preview. The RE:FLEX Edition Veloster is the second limited-run version of the Veloster, following last year’s RE:MIX Edition. With a limited production of only 3,000 units, buyers of the Veloster will own a truly unique model.

Outstanding onboard connectivity carried the day for the winners of this year’s Connected World magazine Connected Car of the Year award winners. The awards were presented on stage at the Connected World Conference Pavilion, located within the 2014 Chicago Auto Show, on Feb. 6, 2014.

The Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) presented Hyundai Motor America with the second annual “Driving Engagement” award for most innovative social media campaign of 2013 during the Social Media Preview of the 2014 Chicago Auto Show.

“Put a fork in the Internet of Things because it’s done,” says Peggy Smedley, editorial director of Connected World Magazine, as part of her Mega Trends Forecast to be released during the Chicago Auto Show. The announcement will be delivered to the media on Friday, February 7, at 10:50 a.m. in the Connected World Conference Pavilion, found in the South Hall of the Chicago Auto Show in McCormick Place.

MotorWeek named Chevrolet’s Corvette Stingray as the 2014 Drivers’ Choice Award during the Media Preview of the 2014 Chicago Auto Show. The Chevrolet Corvette Stingray was recognized for its exotic car performance and realistic price. Host, Executive Producer, and Creator of MotorWeek John Davis said this award represents the pinnacle of automobiles.

Connected World magazine awarded six vehicles in individual categories as the 2014 Connected Car of the Year during the 2014 Chicago Auto Show Media Preview. The Connected Car of the Year award honors vehicles that fit all drivers’ budgets and demonstrate the right blend of technology.

Lingenfelter Performance Engineering introduced the all-new 2014 Reaper during the Media Preview of the 2014 Chicago Auto Show. The high-performance pickup truck was designed with Chevy-truck enthusiasts in mind.

Lingenfelter Performance Engineering and Southern Comfort Automotive have teamed up to answer the demand from General Motors truck enthusiasts for a specialty performance pickup model with the release of The Reaper(tm)

Outstanding onboard connectivity carried the day for the winners of this year’s Connected World magazine Connected Car of the Year award winners. The awards were presented on stage at the Connected World Conference Pavilion, located within the 2014 Chicago Auto Show, on Feb. 6, 2014.

BMW introduced the all-new 2014 BMW 740Ld xDrive during the Media Preview of the 2014 Chicago Auto Show. For the first time in the United States, this BMW 7series will be available with a diesel engine.

Acura will display the 2015 TLX Prototype at the Chicago Auto Show showcasing the design and performance direction for the all-new 2015 TLX performance-luxury sedan launching mid-year at Acura dealerships nationwide. The TLX was developed around the theme"Red Carpet Athlete" to deliver a compelling blend of luxury refinement and sports-sedan athleticism, with exhilarating performance enhanced by next-generation Acura powertrain and dynamic handling technologies.

Toyota Motorsports announced its partnership with Daytona Rising during the Media Preview of the 2014 Chicago Auto Show. Daytona Rising broke ground on the new Daytona International Speedway in July of 2013.

Volkswagen introduced the all-new 2014 Global RallyCross Beetle, during the Media Preview of the 2014 Chicago Auto Show. Volkswagen was excited to announce that they are teaming up with Andretti Autosport and will enter the Red Bull Global Rallycross Series as the Volkswagen-Andretti Rally Cross Team beginning in May. This newly launched racing version of the Beetle will be driven by Tanner Foust and Scott Speed.

Ford Motor Co. Executive President of the Americas Joe Hinrichs delivered the keynote speech during the Economic Club of Chicago’s luncheon at the 2014 Chicago Auto Show Media Preview. Hinrichs addressed an audience of nearly 00 Economic Club members, guests and journalists. Displayed were Ford’s iconic models including the 50th edition of the Mustang, the 2015 Lincoln Navigator, and the 2015 Ford F-150.

Volvo introduced performance-oriented Polestar editions of the 2014 S60 sedan and V60 wagon during the Media Preview of the 2014 Chicago Auto Show. They are the quickest models Volvo has ever offered for the everyday use.

Chevrolet brought two new vehicles to the 2014 Chicago Auto Show Media Preview: the 2015 City Express and the 2015 Silverado HD CNG Bi-Fuel. Chevy also introduced a special edition of the Corvette Stingray.​

Toyota announced the Toyota Racing Development (TRD) Pro Series during the Media Preview of the 2014 Chicago Auto Show. The latest chapter in the TRD Pro Series includes the Toyota Tundra, Tacoma and 4Runner. All three are designed with enthusiasts and off-roaders in mind.

Kia introduced a trio of new vehicles this morning during the 2014 Chicago Auto Show Media Preview. The new line-up includes the 2015 Soul EV and the 2014 Optima Hybrid. Also making an appearance was the Niro Hybrid concept car.

Their “minds are always racing.” In their 35 year existence, Toyota Racing Development – U.S.A. (TRD) has lived by their mission “to deliver an authentic high-performance experience by adding value to create passion and enthusiasm.”

Get ready to go where even roads fear to tread with the adrenaline-pumping TRD Pro Series from Toyota. Already favorites among serious off-roaders, the 2015 Toyota Tundra, Tacoma and 4Runner will get even more capable with these new, aggressive off-road packages designed by the experts at Toyota Racing Development (TRD).

The 2014 Chicago Auto Show Media Preview kicked off with the Midwest Automotive Media Association (MAMA) breakfast, where the Chevrolet Impala was announced as the 2014 MAMA Family Vehicle of the Year.​

Land Rover will showcase a selection of vehicles at the Chicago Auto Show held February 6 to 17, 2014 at McCormick Place. 2014 models include the Land Rover LR4, Land Rover LR2, Range Rover Evoque, Range Rover Sport and Range Rover.

The Chicago Auto Show is proud to announce State Farm, Fifth Third Bank and Shell as Premier Partners for the 2014 Chicago Auto Show. In addition to their primary exhibit spaces and promotional activation plans, Chicago Auto Show Premier Partners enjoy category exclusivity and receive additional exposure to show attendees through the Premier Partners benefits package.

As 2014 marks Maserati’s 100th year of craftsmanship, the company continues to embark on a North American tour celebrating its newest product entry – Ghibli. The broadcast debut of Ghibli began in an unexpected 90-second Super Bowl XLVIII ad, the company’s first-ever television commercial, positioned at the start of the game and bringing unprecedented positive attention to both Ghibli, and to the Maserati marque .

All attendees of the Connected World Conference, inside the Chicago Auto Show, Feb. 8-17, are eligible to enter the Gadget Giveaway and only a select few will win. The Connected World Conference has collected more than 50 of the hottest gadgets, from select leading device companies in the world, to give away. Learn more about the Gadget Giveaway products during the Connected World Conference, Feb. 8-17, 2014 at McCormick place.

Connected World Magazine editorial director Peggy Smedley will be providing the media with an early look at the April/May Connected World magazine Mega Trends Forecast. This is information that cellular carriers and analysts typically do not disclose to the public.

Navigating more than one million square feet of exhibition space can seem daunting to anyone, so it’s natural for enthusiasts at the Chicago Auto Show to wander around wondering what to check out first, when a special event is about to happen, and how to get there.

Telemundo Chicago joins the Chicago Automotive Trade Association (CATA), known as the oldest and largest metropolitan dealer organization in the country, to sponsor the “Chicago Auto Show” in its 106th year, which will be held at the McCormick Place (February 8th – 17th 2014). For the last eight years Telemundo Chicago and the CATA have united to promote and sponsor the oldest auto exhibition in the country. During this event, which lasts for ten days, Telemundo Chicago will dedicate February 14​

Preparing for one of its largest and favorite events of the year, the SAVOR…Chicago team is going for gold with its menu for the Chicago Auto Show’s First Look for Charity, which gives 10,000 guests a sneak peek at the latest auto introductions. A leader in embracing environmentally friendly foodservice practices and initiatives at McCormick Place, SAVOR . . . Chicago brings its high profile chef and culinary expertise to the charity gala’s menu and edibles.

The Mopar brand will have plenty to show off at the Chicago Auto Show (CAS) in Chicago, Illinois, Feb. 8-17, including more personalization options for the all-new 2015 Chrysler 200, an augmented reality application for customizing a Ram truck, a new line of merchandise celebrating the 50th anniversary of the 426 race HEMI engine— and “Moparized” products in the Chrysler Group brand area.

Deemed as the coldest winter in over 40 years, Toyota Motor Sales, USA, through its “Toyota Walk In My Boots” community outreach project and Chicago Auto Show activities, is stepping in to help area low-income families by providing new insulated boots to more than 100 families of The Salvation Army Temple Corps Community Center located in the Near West Side of Chicago. Often low-income families do not have adequate clothing to fight the cold elements of a Chicago winter.

Joe Hinrichs will address more than 600 Economic Club of Chicago members, guests and journalists to kickoff the 2014 Chicago Auto Show, where some of Ford’s most iconic vehicles will be making their Chicago debuts, including the 50th edition Ford Mustang and the all-new Ford F-150, America’s best selling vehicle for 32 years.

With the Midwest in the grip of one of the coldest winters on record, Toyota is looking to bring some “sizzle” to the city of Chicago. Toyota will be busy making news at the Chicago Auto Show this February, due in part to two press conferences and the presence of the FT-1, the most talked-about concept car on the planet.

Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show. Scion will be incorporating an array of social media-focused elements in its exhibit, complementing the brand’s exciting lineup of youth-oriented vehicles, while offering show goers the chance to experience those cars in a ride and drive program at McCormick Place.

SAVOR...Chicago – an industry leader in implementing green standards and environmentally sustainable practices in its day-to-day foodservice operations at Chicago’s McCormick Place – is proud to announce a partnership with Healthy Fare for Kids™ designed to continue to improve healthy dining options for families at shows and special events throughout the year. Healthy Fare for Kids is a grass-roots project teaming with restaurants and chefs to offer healthier menu choices for children.

Honda is teaming with the hottest racing franchise on Xbox One - Forza Motorsport - to unveil the winning entry of the Civic Si Design Contest at the Chicago Auto Show on Feb. 7. Selected out of nearly 170 entries, the winning design was created by Forza Motorsport gamer Tiffany Labedz and was chosen as the top design by more than 17,000 members of the Forza Motorsport community. This one-of-a-kind Civic is the first vehicle to feature a design from the Forza Motorsport community.

To match with the theme of the day, the Chicago Auto Show Social Media Preview will feature a panel discussion titled “Driving Engagement: a Closer Look at the Current Social Media Landscape,” hosted by the Word of Mouth Marketing Association (WOMMA). The panel discussion will begin immediately following the “Driving Engagement Award” breakfast and ceremony where WOMMA will present one automotive manufacturer with the “Driving Engagement Award” for the most innovative marketing campaign of 2013.​

Fifth Third Bank announced today it has renewed its annual partnership with the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show. The highlights of this exclusive partnership provide that Fifth Third is the exclusive bank of the show and will again serve as a main distributor of the weekday half-priced auto show coupons, Grand Benefactor of First Look for Charity gala and host of an exciting and interactive display on the show floor.

The latest innovations in the Internet of Things including building automation, consumer electronics, healthcare, location-based services, security, retail, utilities, and more have been selected for the annual Connected World Awards. The winning companies will be honored with a formal gala on February 13 during the 2014 Connected World Conference in February.

The 2014 Chicago Auto Show Media Preview will begin on Thursday, Feb. 6 and run through Friday, Feb. 7. The Midwest Automotive Media Association (MAMA) breakfast opens the first day with MAMA President Kirk Bell presenting the MAMA Family Vehicle of the Year award and introducing keynote speaker Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, USA Inc.

To help boost show awareness and highlight manufacturer-specific events and programs, The Chicago Auto Show has teamed up with Digital Megaphone to host the 2014 Chicago Auto Show Vine/Instagram Video Challenge during its Social Media Preview on Friday, Feb. 7. Digital Megaphone, a Chicago-based organization that connects brands with bloggers through social media challenges and interactive blogger events, will deploy Social Media Preview influencers on the show floor.

The Chicago Auto Show first introduced texting as a communications platform four years ago. Through its partnership with TEXT2DRIVE, Chicago Auto Show attendees simply text “at the show” to 37483 for the latest news, appearances, contests and food-court discounts. “The program proved to be a great way to communicate in real-time with attendees and has evolved as a nice compliment to the Chicago Auto Show mobile app,” said Mark Bilek, direc

Now in its 23rd year, First Look for Charity is held the evening before the auto show opens to the public. Eighteen Chicago area charities will benefit from more than $2 million expected to be raised by a black-tie gala held in conjunction with the 2014 Chicago Auto Show in February.

The Chicago Auto Show will again feature three indoor test tracks and up to six outdoor test drives. Returning are Chrysler’s multi-brand test track and its wildly popular Jeep off-road course. Toyota also returns with a track of its own, but for 2014 it will feature trucks within a proving ground that features a see saw, water crossing and 15-foot hill climb.

The Chicago Auto Show has partnered with SOCIALDEALER – an automotive social media management platform created to help auto dealers engage with customers and manage their reputation through social media and customer reviews – for the 2014 Chicago Auto Show. Chicago-area new-car dealers will be able to tap in to complimentary, real-time syndicated social media content surrounding the 2014 Chicago Auto Show.

For the second consecutive year, the Chicago Auto Show will provide an official app for fans and attendees. This year the app was developed with American Eagle, the same company that hosts ChicagoAutoShow.com.​

The Chicago Auto Show is proud to announce State Farm, Fifth Third Bank and Shell as Premier Partners for the 2014 Chicago Auto Show. In addition to their primary exhibit spaces and promotional activation plans, Premier Partners enjoy category exclusivity and receive additional exposure to show attendees through the Premier Partners benefits package.

The 2014 Chicago Auto Show Media Preview will open on Thursday, Feb. 6 with the Midwest Automotive Media Association (MAMA) breakfast. MAMA President Kirk Bell will present the MAMA Family Vehicle of the Year award and introduce keynote speaker Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. Inc.

To fuel conversation surrounding the hottest vehicles, the latest automotive trends, interactive exhibits, special events and celebrity appearances, the Chicago Auto Show will engage its fans to participate in the first #FuelCAS Social Media Scavenger Hunt, presented by Cars.com.

Now in its 23rd year, First Look for Charity is held the evening before the auto show opens to the public. Eighteen Chicago area charities will benefit from more than $2 million expected to be raised by a black-tie gala held in conjunction with the 2014 Chicago Auto Show in February.

The Chicago Auto Show is proud to announce its new partnership with the Hyatt Regency McCormick Place as an official hotel for the 2014 Chicago Auto Show. The Hyatt Regency McCormick Place has recently undergone a 110 million dollar renovation and expansion. A second tower with 460 guest rooms and suites has been added. Highlights include a complete overhaul of all existing guest rooms, public spaces, restaurants, fitness center, and meeting space rounds out the renovation.

NBC 5 Chicago and Telemundo Chicago each received an Emmy for coverage of the 2013 Chicago Auto Show. NBC 5 Chicago netted the prestigious award in the "Outstanding Achievement for Special Event Coverage - Live" category and Telemundo won in the "Outstanding Achievement for Special Event Coverage - Edited (other than news or sports)" category. The 55th Annual Chicago/Midwest Emmy awards ceremony took place on Sunday, November 3, at the Alhambra Palace in Chicago's West Loop.

The Chicago Automobile Trade Association, producer of the Chicago Auto Show, and Word of Mouth Marketing Association (WOMMA) have teamed up again to present one automotive manufacturer with the “Driving Engagement Award” for the most innovative social media campaign of 2013.

The Chicago Automobile Trade Association is partnering with Connected World magazine to present the Connected World Conference at the 2014 Chicago Auto Show. An established exposition for the past three years, the Connected World Conference has successfully coupled connected technology providers, app developers and industry experts. Bringing this conference to the Chicago Auto Show adds a public element that hasn’t been tapped in previous technology conferences.

The Chicago Auto Show launched a completely redesigned website today in anticipation of the 106th edition of the nation’s largest auto show. Aligned with the Chicago Auto Show’s initiative to remain at the forefront of industry innovation and provide fans with the best possible experience, ChicagoAutoShow.com now boasts responsive design that provides an optimal viewing experience across a wide range of devices.

The Chicago Automobile Trade Association (CATA) has retained Centigrade to assist in the promotion of the 2014 Chicago Auto Show. The public relations campaign will focus on increasing national media exposure and general consumer awareness.

On a mission to raise both awareness and funds, the Chicago Automobile Trade Association (CATA) teamed up with the USO of Illinois this summer to host community fundraising events in more than 40 communities. On July 20, 70 CATA dealerships joined forces and hosted individual USO Barbecue for the Troops events, collectively raising $37,500 for local troops and their families.

On a mission to raise awareness and funds for local troops and their families, the Chicago Automobile Trade Association (CATA) has enlisted its dealership members to host a USO Barbecue for the Troops fundraising event on July 20. On that same day, more than 50 dealerships representing more than 35 communities across Chicagoland will fire up the grill, offer “free” services, such as car washes, and collect donations to support the USO of Illinois.

Kevin Keefe, owner of Brilliance Honda in Crystal Lake, was appointed to the Chicago Automobile Trade Association (CATA) board of directors this past spring. Keefe Joins Board of 15 Local New-car Dealers, Headed by John Webb of Packey Webb Ford.

John Webb, of Packey Webb Ford in Downers Grove, was recently elected to become the 2013-2014 Chicago Automobile Trade Association (CATA) chairman and the 2014 Chicago Auto Show co-chairman. Webb will lead a board of 15 dealers and succeeds Kurt Schiele, who becomes chairman of the 2014 Chicago Auto Show.

Besides offering Chicago Auto Show attendees the opportunity to drive a variety of new vehicles, Toyota's "Let's Go For A Ride" indoor experiential program raised $16,662 for a trio of national charities. This year, Toyota partnered with three esteemed charities in the company's "Drive for A Cause" campaign. For those 16,662 show attendees who fully participated in the indoor ride and drive, they had the opportunity to choose from one of the three charities.

After diligently monitoring and carefully reviewing all of the social media activity and online buzz throughout the 10-day run of the public show, the Chicago Auto Show announces its 2013 Digital Influencer: Beth Rosen, local host of ChicagonistaLIVE - an interactive monthly talk show.

The 2013 Chicago Auto Show served as a backdrop for a Chicagoland Dealers Care check presentation held on the last day of the public show on February 18. The Chicago Automobile Trade Association (CATA) donated $8,000 to 16 local charitable organizations, nominated by Chicagoland dealerships, as a part of the Chicagoland Dealers Care program.

For the eighth straight year, consumer voters proclaimed their favorites in five categories in the Chicago Auto Show's "Best of Show" balloting. In voting conducted over the 10-day public run of the nation's biggest auto show, winners in the contest's five categories were the following . . .

The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association (CATA), have produced an interactive tour of the 2013 Chicago Auto Show for car enthusiasts worldwide to experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are featured at this year's show.

The Chicago Auto Show today selected Reel Dreamz Productions as the winner of the 2013 Video Achievement Awards. A Loyola University Chicago student group, Reel Dreamz' video titled "Love at the Auto Show" presents a classic hide-and-seek love story set amongst the backdrop of nation's largest auto show.

For the first time, the Chicago Auto Show is set to host Family Day on Monday, February 18 (Presidents Day). While show organizers work with manufacturers and exhibitors to coordinate family-friendly events throughout the run of the 10-day public show, Presidents Day will feature a robust lineup up of family fun.

Drivers who Purchase Eco-friendly Vehicles are Eligible for Tax Incentives. The 2013 Chicago Auto Show features 45 electric, hybrid, and diesel vehicles that could save Illinois drivers thousands in fuel costs over the life of the vehicle and make buyers eligible for federal and state tax credits.
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Today is the last day Chicago Auto Show attendees can earn half-off admission with a donation of three canned goods. All donations benefit A Safe Haven Foundation, a non-profit organization that serves homeless and food insecure Chicagoans.

One man's rust bucket is another man's treasure couldn't be more true for car fanatics Richard Rawlings and Aaron Kaufman of Discovery Channel's FAST N' LOUD. Dead set on finding automobile treasures in Texas junkyards and beyond, the boys are back on a quest to find some of America's junkiest cars, restore them into classic rides and turn a nice big profit.

Cast members in full costume from the upcoming Syfy show “Defiance” are coming to the Dodge display to find their ride. The official vehicle of this futuristic, post-alien invasion world is the Defiance Dodge Charger (see attached). The cast of aliens will be greeting auto show goers from noon- 5:00 PM both Saturday and Sunday.

The 2013 Chicago Auto Show marks the third year that the Chicago based SMS/text communication leader TEXT2DRIVE has supplied the technology to power all of the text messaging and special visitor notifications at the show.

Manufacturers Adapt Infotainment Innovations to Meet New Safety Regulations. Cutting-edge technology tied to safe driving is one of the chief trends that surfaced at the 2013 Chicago Auto Show - the nation's largest. Manufacturers are hard at work developing new innovations that comply with road-safety regulations.

Families planning to attend the Chicago Auto Show this year have a good reason to come to the show on Presidents Day, Monday, February 18th. For the first time, the show is planning a Family Day with a schedule full of activities all-day long from Oaklee's Family Guide, the official family guide of the 2013 Chicago Auto Show. The Family Day has a full line-up of interactive events and activities.
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Car pool and Zipcars expected to reduce number of County-owned vehicles. Cook County Board President Toni Preckwinkle today announced the launch of a car sharing program that is expected to save the County more than $250,000 in vehicle costs and travel reimbursement during the first year, as well as promote energy efficiency.

Auto industry looks to social media to reach millennial generation of car buyers. The Chicago Auto Show showed its commitment to providing manufacturers a powerful social media platform to convey news and reach the millennial generation of car buyers during the media preview held last week..

While there many activities that appeal to women during the run of the 10-day Chicago Auto Show, organizers host Women's Day annually to further reach the female demographic. Held this year on Tuesday, February 12, Women's Day at the Chicago Auto Show will feature a robust lineup of events and activities geared towards female car buyers.

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, and Word of Mouth Marketing Association (WOMMA) presented American Honda Motor Co., Inc. with the first-ever “Driving Engagement” award for best social media campaign of 2012 during the Social Media Preview of the 2013 Chicago Auto Show.

The Chicago Auto Show today opened to the public at McCormick Place and among the most distinctive company names show visitors will see for the next 10 days is Ryba's (rye-ba) Fudge, now in its 57th year at the nation's largest auto show.

Parking in Chicago has become less stressful and easier as SpotHero launched its services in the city. Founders, Jeremy Smith, Mark Lawrence, and Larry Kiss realized the Chicago parking process was severely broken and started SpotHero to provide the city with a fast and easy solution.

Faspark will present at the 2013 Chicago Auto Show on Friday, February 8 to speak about its new technology and the how it will change street parking in today's cities. With already well over 10,000 users in Chicago, IL and Munich, Germany Faspark's app helps city drivers find on-street parking in real-time.​

MotorWeek, television’s longest running automotive series, names the Cadillac ATS its “Best of the Year” 2013 Drivers’ Choice award winner for delivering a compact luxury sports sedan worthy of directly challenging traditionally German rivals. The Drivers’ Choice Awards are among the auto industry’s most coveted honors and are announced annually at the Chicago Auto Show. The 2013 Cadillac ATS edged out the competition by setting ambitious new benchmarks in the sports sedan segment.

Ken Block, Tanner Fouse and Brian Deegan to be drivers. Ford Motor Company introduced the 2014 Fiesta ST Race Car during the 2013 Chicago Auto Show Media Preview. Designed as the racing companion to the Fiesta ST production car, the ST Race Car will compete in the Global RallyCross Championship.

Chrysler debuted the all-new 2014 Ram Commercial ProMaster, a full-size van targeted at the North American market, during the Media Preview of the 2013 Chicago Auto Show. Ram and Fiat joined forces to expand the market internationally and offer the Ram Commercial ProMaster to businesses across the globe.
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Fisker Automotive Executive chairman, Co-founder and Chief Designer Henrik Fisker delivered the keynote speech during the Economic Club of Chicago's luncheon at the Chicago Auto Show Media Preview. Fisker emphasized the three keys to success: creativity, brand positioning and understanding the customer.

Chevrolet's First Diesel Car in Nearly 30 Years. Chevrolet introduced its first domestic diesel car in nearly 30 years during the Chicago Auto Show Media Preview: the all-new 2014 Cruze Clean Turbo Diesel. The 2014 hits showrooms this summer, and, according to General Motors, will be the cleanest diesel passenger car GM has ever produced. Preliminary numbers indicate that Cruze Diesel will obtain an estimated 42 mpg highway EPA rating.

Kia introduced a trio of models at the Chicago Auto Show Media Preview; among the three is concept Cross GT Hybrid. Much like the current Kia Sorento, the Cross GT Concept is a crossover vehicle with a long wheelbase, short overhangs and a wide stance.

Kia introduced the 2014 Forte 5-Door, one of the trio of models unveiled by Kia at the 2013 Chicago Auto Show Media Preview. Also introduced was an all-new 1.6-liter gasoline direct-injected turbocharged four-cylinder engine with 201 hp and 195 lb.-ft. of torque, making the new Forte 5-door SX is the most powerful Forte from Kia to-date.

Kia unveiled the latest car in the Justice League series, the Superman Optima Hybrid, during the 2013 Chicago Auto Show Media Preview. The first five models in the Justice League series were introduced late last year; eight are planned for the entire series.

Toyota unveiled its all-new 2014 Tundra during the 2013 Chicago Auto Show Media Preview. The Tundra is the third vehicle that Toyota has released in the last ten months and is a full-size pickup truck aimed to appeal to luxury buyers. According to Toyota, the Tundra is built to accommodate all lifestyles - from an urban city to rugged terrain.

Jaguar President and CEO Andy Goss Delivers Keynote Speech. The 2013 Chicago Auto Show Media Preview kicked off with the Midwest Automotive Media Association (MAMA) and Auto Alliance breakfast, where MAMA announced the Ford Fusion as the 2013 Family Vehicle of the Year. Additionally, Andy Goss, president and CEO of Jaguar Land Rover North America delivered a keynote speech.

Toyota will be hosting several local celebrities in its exhibit during Public Days of the 2013 Chicago Auto Show. The automaker will also be accommodating sports-talk radio station 670 THE SCORE, with live, daily broadcasts planned throughout this year's auto show.

Chrysler Group LLC today introduced the limited-edition Mopar '13 Dart, marking the fourth special-edition Mopar-badged vehicle created since the company partnered with Fiat S.p.A in 2009. The car will be shown at next week's Chicago Auto Show.

Opening the 105th Chicago Auto Show at the Midwest Automotive Media Association breakfast will be the president of Jaguar Land Rover North America, Andy Goss. With the addition of all-wheel drive to the Jaguar lineup and the all-new Range Rover set to launch, the time is right for the British brands to make a strong move into the Midwest luxury-car marketplace.

No doubt Fisker has dealt with difficult times of late, but the American automaker headed by the Danish entrepreneur is far from down and out. Co-founder, executive chairman, and chief designer at Fisker Automotive, Henrik Fisker, will detail his rise through the automotive industry and define a way forward for his upstart car company at the Economic Club of Chicago Luncheon at the 2013 Chicago Auto Show.

New to the Social Media Preview lineup, we've added one additional panel to the day that will focus on the use of new forms of media and a closer look at how women utilize these channels to drive brand buzz and increase sales.

For the past two years, the Chicago Auto Show has allowed manufacturers, exhibitors and media outlets to invite their influencers and followers to the Media Preview of the Chicago Auto Show. At the request of our media attendees and exhibitors, this year we've added several structured events and four notable roundtable discussions.

As part of a greater social media campaign strategy to drive awareness and interest among various audiences, the Chicago Auto Show hosted a successful Twitter #CASChat with popular blogger Momma Cuisine (@MommaCuisine).

Lighting is being installed, freight is moving in and all is expected to be ready for the Media Preview on Feb. 7 and 8, First Look for Charity the evening of Feb. 8, and the public show opening at 10 a.m. on Saturday, Feb. 9.

New Mobile App Designed to Heighten Digital Experience. The Chicago Auto Show today announced the launch of its first-ever mobile app, designed with the digital consumer in mind. With an easy-to-navigate interface and innovative functions, fans can now stay connected to the show while on the go.

As the 2013 Chicago Auto Show draws near, Toyota plans on showcasing its American "success stories," as evidenced by numerous award-winning vehicles and a strong motorsports presence in the automaker's exhibit.

In the past two years, Toyota has entertained Chicago Auto Show attendees with indoor courses that highlighted the rugged durability of its trucks and SUVs, and the fuel-sipping attributes of its landmark hybrid vehicles. This year, Toyota's indoor program will involve seven select vehicles and a simple invitation - "Let's Go For A Ride."

Don’t call it a comeback. After Lexus saw its 2012 sales jump 31 percent over the previous year, the luxury car manufacturer expects an even brighter 2013. This confidence will be on display at the Chicago Auto Show, as Lexus showcases a heavily revamped lineup and special vehicles evoking a new direction in design.

Today Fifth Third Bank announced that weekday discount coupons are now available at Fifth Third banking centers in Illinois and Northern Indiana. To find a banking center near you visit our branch locator at www.53.com.

This past year 10 U.S. auto shows retained Foresight Research to perform studies at their shows. Each study included in-display and exit surveys as well as post-show research. The Foresight study concluded that Chicago sets a benchmark for others in creating awareness, show attendance and follow-up auto sales stating, "The attendees at the Chicago Auto Show appear to be more enthusiastic, more motivated, and more engaged in coming to and participating in the auto show than most cities."

The Chicago Auto Show is proud to announce three new partners for the 2013, adding Fifth Third Bank, Cars.com and Turtle Wax. The new partnerships continue a trend of increased sponsorship for the show and provide increased interaction for attendees.

This year, the Chicago Auto Show will offer local university students the opportunity to gain real-world video production experience with the introduction of the 2013 Chicago Auto Show Video Achievement Award.

The Chicago Auto Show is not just creating interactive digital campaigns for fans and show-goers; show management also is encouraging automakers to invite their own influencers, advocates and shouters to attend the Social Media Preview, providing a perfect platform for social media news. The Chicago Auto Show makes this process extremely turnkey and even will create manufacturers' invitations to their influencers.

Widely recognized as one of the most social media-savvy auto shows, Chicago once again steps up its game in the social media sphere. With a robust digital campaign lineup and numerous opportunities for manufacturers and exhibitors, the Chicago Auto Show continuously strives to take the lead in the social media category.

Land Rover will showcase a selection of vehicles at the Chicago Auto Show held from February 9 to 18, 2013. 2013 models include the Range Rover, Range Rover Sport, Range Rover Evoque, Land Rover LR4 and Land Rover LR2.

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, rebrands the second day of its two-day Media Preview a more Twitter-friendly #SMP13. Now in its third year, the show's Social Media Preview will be more accessible to a broader audience and boasts a robust schedule of events that cater to social-media savvy influencers.

For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, will offer local university students the opportunity to gain real-world video production experience with the introduction of the 2013 Chicago Auto Show Video Achievement Award.

Three Chicagoland nonprofit organizations received extra cheer this holiday season - in the form of financial donations - as the winners of the Chicagoland Dealers Care Facebook contest. The month-long philanthropic event enlisted the public to vote on DriveChicago.com's Facebook page for a local charitable organization. The charities were nominated by Chicagoland new-car dealerships, and the voters - more than 91,000 of them - deemed which charities should receive extra financial support.

Excitement is high for the 2013 edition of First Look for Charity, when the event moves from Thursday to Friday. Attendees also welcome the chance to celebrate longer into the evening, on a show floor that will stay open until 11 p.m.

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, today announced a new endeavor with the Word of Mouth Marketing Association (WOMMA), the official non-profit trade association dedicated to the word of mouth and social media marketing industry.

Despite tough economic conditions, Chicagoland new-car dealers are committed to supporting charitable organizations within their community. Now through December 12, Chicagoland Dealers Care - a program designed to deliver year-round support to local nonprofit organizations and amplify the efforts already put forth by Chicagoland dealers - is enlisting the public to cast their vote to determine how the charitable contributions are awarded.

The Chicago Auto Show launched a completely redesigned and refreshed website today in anticipation of the 105th edition of the nation's largest auto show. Aligned with the Chicago Auto Show's initiative to remain at the forefront of industry innovation and provide fans with the best possible experience, the new website offers an unparalleled preview of the show and a premier virtual auto show experience.

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, announced plans to bring Technori Pitch to the 2013 Chicago Auto Show Social Media Preview on February 8, 2013 - the second of two Media Preview days at the show. Technori Pitch is a monthly event where Chicago's most innovative companies have the chance to pitch their latest technologies before an audience of entrepreneurs, executives, and enthusiasts.

The Chicago Automobile Trade Association (CATA) donated $1,500 to the Anderson Animal Shelter of South Elgin as part of its Chicagoland Dealers Care program to build on efforts put forth by the Chicagoland dealer community.

Thomas F. Shirey, chairman and CEO of Shirey Cadillac in Oak Lawn, was elected to join the Chicago Automobile Trade Association board of directors. Elected to serve a three-year term, Shirey joins four incumbents who won election to their third and final terms on the board.

Keeping pace with trends in the ever-changing traditional and social media landscape, the Chicago Automobile Trade Association, producer of the Chicago Auto Show, announces its new communications and marketing team, which includes both new hires and an expanded role for a current staff member.

Nation’s Largest Auto Show Takes Advantage of Presidents Day Holiday to Heighten Exhibitor Value. The public portion of 2013 Chicago Auto Show will run Saturday, Feb. 9 through Monday, Feb. 18. This marks the first time since 1998 that the show will open to the public on a Saturday. Show organizers decided to shift the dates for 2013 to take advantage of the Presidents Day holiday.

It's no secret that auto shows work on a multitude of levels. If they didn't, the idea borne under Sam Miles, the Chicago Auto Show's first promoter, would be an idea long forgotten by the Windy City, not to mention the automotive industry.

"I'm smiling for two main reasons," said John Maloney, president of Volvo Cars of North America. "Not only am I here to share some of the many reasons why Volvo is the fastest-growing luxury brand in America, but I personally feel at home here at the Chicago Auto Show because Chicago is home.

At the 2012 Chicago Auto Show, VW unveiled the third model in the Beetle lineup: the fuel-efficient TDI Clean Diesel model, which has manufacturer fuel economy estimates of 39 mpg on the highway and 29 mpg in the city.

"With an award-winning combination of space, capability and fuel-efficiency, the Acadia epitomizes GMC's 'never say never' attitude," said Tony DiSalle, U.S. vice president of GMC marketing. "For 2013, our engineers and designers applied that same attitude to developing the
new Acadia."

"There is an increasing need for a 'right-sized' van that optimizes cargo space while offering the best possible fuel economy and an affordable price-the exact sweet spots of the innovative new Nissan NV200," said Joe Castelli, vice president, Nissan Commercial Vehicles and Fleet.

"The idea was to make the Track'ster tough-looking, like a bulldog," said Tom Kearns, chief designer for KMA. "But the car had to be approachable as well. We wanted to base the car in reality so people instantly knew it was a Soul, but with a lot of attitude. It had to be a bold interpretation that would change people's conceptions of what a sporty Kia could be."

"I'm excited to give consumers the opportunity to have a voice in how they would design their dream Nissan Z," said Erich Marx, Nissan's director of interactive marketing and social media as he announced Project 370Z. "After 60 years of designing and manufacturing their own vehicles, Nissan is relying on the input of their loyal customers to help design the Nissan Z."

The Midwest Automotive Media Association (MAMA) announced the 2012 Volkswagen Passat as winner of its second annual Family Vehicle of the Year award. MAMA developed the award to help consumers make a wise buy when it's time to shop for a family vehicle.

"Over my 40-plus year career, I've never lost my passion for the auto business," said Yoshi Inaba, president and COO, Toyota Motor North America. "And I must tell you, I am more excited about the industry today than ever. And you might ask why. I would answer: 'Because after several incredibly tough years, the auto industry is making a strong comeback. That's positive news for everyone here because the auto industry is the largest manufacturing sector in the nation.'"

"We are excited to be launching these two new luxury models as the gateway of Acura's revitalized product lineup," said Jeff Conrad, vice president and general manager of Acura. "As we embark on our second 25 years as a premium luxury-performance automobile brand, we are excited about the role these two vehicles will play in welcoming a new generation of luxury car buyers to the Acura brand."

A Safe Haven was again the beneficiary of a food drive sponsored by the Chicago Auto Show, Humana, Chrysler, Be! Products, Alan Josephsen Co. Inc. and the Chicago Sun-Times. Setting a new collection benchmark, more than 10 tons of canned goods were collected by the organizations in exchange for a discount ticket to the show.

If the 10-day run of the 2012 Chicago Auto Show is any indication of where the nation's immediate economic future is heading, Americans can look for a uptick led by the auto sector. "We felt a surge even before we opened the Chicago show's doors," said Dave Sloan, general manager of the annual show held at the mammoth McCormick Place on Chicago's lakefront. "Our pre-show sales were in excess of 200,000 tickets.

Mayor Fred Brereton and dignitaries from the city of Belvidere, Illinois declared Friday, February 17th Belvidere Day at the 2012 Chicago Auto Show. The crowd stopped to pose by the 2013 Dodge Dart which will begin production at Chrysler's Belvidere Assembly plant this spring. Dart production will bring 1,800 new jobs to the area.

Sets goal of 2,500 new jobs, website highlights County’s ‘economic toolkit.’ Cook County Board President Toni Preckwinkle was joined by Orland Park Mayor Dan McLaughlin and representative of the Chicago Auto Show today to launch “Commit to Cook” campaign encouraging residents to support Cook County businesses while engaging the business community to spur economic development.

The Chicago Auto Show isn’t simply a showcase of new and exciting automobiles – it is actually used by manufacturers and auto dealers to track economic trends through consumer research and reactions. Because the purchase of an automobile is such an important economic decision for individuals and families, the opinions of the attendees at the show are integral for the auto industry, as manufacturers make decisions about their future offerings and marketing initiatives.

Today, February 15 through Friday, February 17, patrons of the Chicago Auto Show can bring 3 non-perishable food items to the Chicago Auto Show to receive a coupon for $7 admission. All food will be donated to A Safe Haven, which restores lives from homelessness to self-sufficiency with pride and purpose. Every year, the Chicago Auto Show Food Drive raises over 10 tons of food.

In front of a crowd of auto show goers in the Chrysler Group display of the 2012 Chicago Auto Show, Gill Klinger proposed to his girlfriend Jennifer Stevens. A Libertyville Auto City employee, Jennifer sells Chrysler, Jeep and Dodge products in metro-Chicago and is well known throughout the dealer group in northern Illinois. Popping the question next to a Chrysler 300 at the auto show was a fitting beginning for the couple who plan to wed at Walt Disney World later this year.

No matter what age groups show-goers represent, the Chicago Auto Show is one of the industry’s best venues to capture consumer feedback and reactions to the newest products and technologies. While all who make their way through the McCormick Place turnstiles are important, car manufacturers this year are engaging young adults by turning to the platforms most familiar to youth.

Following up on its blockbuster appearance at this year’s Detroit auto show, Acura today unveiled production versions of two new vehicles at the Chicago Auto Show. A completely redesigned 2013 Acura RDX crossover sport utility vehicle and the all-new 2013 Acura ILX luxury compact sedan were shown. Both new Acura models are scheduled for launch in the Spring.

At the Chicago Auto Show today, Toyota announced the return of its “100 Cars for Good” program. For the second straight year, Toyota will award 100 vehicles over the course of 100 days to 100 U.S. nonprofits, with winners selected through public voting on the Toyota Facebook page. Applications for the program will open on March 12, 2012 at http://www.facebook.com/toyota.

Lingenfelter Performance Engineering (LPE) will display its custom Camaros at the 2012 Chicago Auto Show, Feb. 10-19, in the Greater Chicago Chevrolet Dealers/Chicago Blackhawks Family Fun Zone booth located in the South Hall of McCormick Place.

On Wednesday, February 8th, the CATA (Chicago Automobile Trade Association), in partnership with High Impact Television, will webcast automaker press events, live from the floor of the 104th Chicago Auto Show. The live webcasts will feature never before seen new cars, concepts and trucks. All webcasts can be viewed at Chicago Auto Show Live Webcasts.

The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association, announced plans today to launch a web-based, interactive tour of the 2012 Chicago Auto Show for car enthusiasts world wide to experience.

The 30 dealers who comprise the Chicagoland Toyota Dealers are offering area residents an opportunity to win a replica of the 2012 Toyota Camry Pace Car that will be gracing the track at the historic Daytona 500 later this month.

The Chicago Auto Show (CAS) will be using a series of unique and creative social media events and formats to inform and engage attendees at the 2012 show, taking place February 10-19, 2012. It is the first auto show in the U.S. to use such a complete package of social and digital media, highlighting the importance of these mediums for consumers and attendees.

As part of its overall presence at the Chicago Auto Show, Toyota will make an important philanthropic announcement on the second Media Day, February 9. The announcement will describe how Toyota will give the public a way to be an active participant in directing some of Toyota’s philanthropic donations in 2012.

Toyota and Hasbro are teaming up to bring the Toyota Hybrid MONOPOLY Ride Experience to the Chicago Auto Show, February 8-19. The program will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius v, Camry Hybrid and Highlander Hybrid models.​

Toyota will be providing Chicagoans with a glimpse of the future at this year’s Chicago Auto Show, courtesy of the Prius “family,” a number of environmentally-conscious concept vehicles and a pair of interactive safety displays.

Scion, the youth brand of Toyota, will be bringing the “thunder” to the 2012 Chicago Auto Show. Utilizing nearly 30 percent more space than last year’s show, Scion is using its additional real estate to erect an expansive product and media theater, dubbed “Thunderdome.” Gone is the Matchbox-style vehicle showcase, which was a mainstay on the major auto show circuit for nearly five years.

In line with its new brand attitude, Lexus is looking to make a ‘super’ impression on Chicagoans at this year’s 2012 Chicago Auto Show. For the first time, at any auto show, Lexus will be displaying four of its renowned LFA super cars. Packing 552 horsepower in a V10 engine, the LFA is considered one of the world’s greatest performance vehicles.

Congressional Medal of Honor recipient and Chicago native Allen Lynch is the special honored guest at the U.S. Army Strong Booth at the Chicago Auto Show on Thursday, Feb. 16, from 1:30 p.m. to 3 p.m.​

In the wake of—and congratulations for—both Hyundai and Land Rover on the Elantra and Evoque being named winners in the Car of the Year competitions, the entire industry now turns its attention to the jury that is most important: the public who vote with hard-earned dollars as they pick what will next occupy space in their garages. Nowhere is that group better represented or more effectively marketed to than the Chicago Auto Show.

As the date grows close and excitement builds, more and more will turn to the Internet to interact with the nation’s largest auto show. At ChicagoAutoShow.com, those website visitors can buy tickets, check out appearances, get a preview of nearly every vehicle on the show floor, go inside the show with six webcams and drive deep into the illustrious history of the nation’s longest-running auto show.​

Although the Chicago Auto Show only comes around once a year, that doesn’t mean new and exciting things happen only during its media preview or publc run. The skyrocketing social media phenomenon is a fast and effective way to get the word out about what new vehicles are coming out, new technology in cars, appearances, and up-to-the-minute information via Facebook, Twitter and blog posts.

Why “Spreading the News” is more than a lyric from a Sinatra song. David Letterman isn’t the only one who compiles Top 10 lists. And apparently the message is that when you have news to reveal, the Windy City is a pretty darn good place to do it.

Plans and arrangements for the show’s black-tie First Look for Charity have already commenced. This year, ticket buyers will find a flurry of high-line Chicago restaurants augmenting an already outstanding array of offerings from the Savor Food Group at McCormick Place. Extensive hors d’oeuvres, sweet and savory items, plus custom potables from almost 20 restaurants and “adult beverage” crafters will make this year’s First Look an even more memorable night.

Kicking off the formal portion of the Chicago media preview at the MAMA/CAS Breakfast will be John Maloney, the newly appointed the new President of Volvo Cars, U.S. Mr. Maloney brings nearly 30 years of automotive experience with him, most recently coming from a position as Vice President, Marketing and Product Planning at Volvo Cars North America.

Bringing his years of Toyota and industry expertise to one of our country’s most prestigious business organizations will be Mr. Yoshimi Inaba, President & COO of Toyota Motor North America, Inc.; Chairman & CEO, Toyota Motor Sales, U.S.A., Inc.; and Executive Advisor to Toyota Motor Corporation.

Thanks to great feedback from previous years, we are happy to announce that the Sheraton Chicago Hotel and Towers will again be an official hotel of the 2012 Chicago Auto Show. The Sheraton Chicago is offering show media, exhibitors, and attendees an exclusive rate of $115 a night, and a peaceful home-away-from-home in the heart of a vibrant Chicago.

The Chicago Army Recruiting Battalion will, for the sixth year in a row, bring the Army Strong message to the 2012 Chicago Auto Show. The Chicago Auto Show runs from Friday, Feb. 10 through Sunday, Feb. 19.

If you were already accepted for the Media Credentials in 2011, we'll send you an email with a link that has all the information from last year on it. All you have to do is double check your information and you are all set!

Name another event that mixes superlative food and drink and the elegance of formal dress . . . and a harmonica virtuoso? You'll get all that plus the inaugural viewing of the 2012 Chicago Auto Show at the benevolent gala, First Look for Charity.

"After a 'traditional' first day of media preview in 2011," said show Chairman Steve Foley, "we fashioned a second day as an experiment to include social media in mixture with the regular motor press corps. The results were positive enough that we've decided to come back in 2012 with a second helping of that formula-but then extending it for the remainder of the show's 10-day public run."

It doesn't take a long-range look over our automotive industry shoulders to realize how important trademarking a business-or parts of it-can be. You may remember just a few years back when a well-known car company was bringing a "halo car" back after a 40-year absence.

"That's not just our name. It's our philosophy," according to Steve Foley Jr. chairman of the 2012 CAS. "And with the explosion of social media, it makes our auto show even more effective and attractive-not just for the media preview, but throughout the run of the show. Social media helps to transform and expand the promotion of an event as exciting as an auto show.

First Look for Charity, the Chicago Auto Show's benevolent black-tie pre-public opening soiree' not only made the list for the "Best Parties in 2011" on wwwNBCChicago.com, but actually rated preferences with voters enough to rate the third best of the year!

Nearly 11 months after the doors closed on the 2011 Chicago Auto Show, it's still winning awards. NBC 5 Chicago was presented with the Emmy for "Outstanding Achievement for Special Event Coverage Live" for its program covering the 2011 Chicago Auto Show.

When you go about changing almost anything that involves a more-than-century-old tradition, you don't take it lightly. Such was the case when the directors of the Chicago Automobile Trade Association (CATA), producer of the famed Chicago Auto Show, asked for a freshening of the exposition's logo.

For more than a century, if there is one thing the Chicago Auto Show does better than any other, it is to bring consumers and cars together. And thanks to great deals from manufacturers, a reenergized appreciation of new cars and technology, pent-up demand-and some cooperation from Mother Nature-dealers around Chicago are experiencing a dramatic post-show bump in sales.

Consumer voters proclaimed their favorites in five categories in the Chicago Auto Show's sixth annual "Best of Show" balloting. In voting conducted over the 10-day public run of the nation's biggest auto show, winners in the contest's five categories were

Justin McNally, a 27-year-old resident of Joliet, has won a 2011 Toyota Prius, courtesy of the Chicagoland Toyota Dealers. "The Toyota 2011 Chicago Auto Show Prius Giveaway" was conducted on the dealers' Facebook page.

Decade-Long Debate Laid to Rest with Recognition of the Term 'Prii.' Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected 'Prii' as the preferred plural term for Prius.
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Join Toyota as it announces the answer to the long-debated question: What do you call more than one Prius vehicle? The Prius Goes Plural campaign launched on January 10 at the North American International Auto Show and challenged the public to help the automaker answer this unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles.

Dodge is turning up the heat in the full-size SUV segment, introducing a new affordable performance package for the all-new 2011 Dodge Durango SUV - the Dodge Durango Heat. Designed to complement the performance-tuned Durango R/T, the new Heat package delivers aggressive styling, the high-performing 3.6-liter Pentastar V-6 engine with 295 horsepower and a surprisingly affordable price.

Today at the 2011 Chicago Auto Show Illinois Governor Pat Quinn and officials from the City of Chicago announced the selection of 350Green, a developer of electric vehicle (EV) charging networks, to design, build and operate a network of 280 EV charging stations throughout the Chicago area.

MINI USA, American distributor of the popular MINI Cooper, yesterday agreed to sponsor this week's Chicago Auto Show Food Drive, which provides food to the homeless and deeply discounted tickets to Auto Show visitors who bring canned goods to donate, said Neli Vazquez-Rowland, president of A Safe Haven Foundation, the organization co

The 2011 Hyundai Sonata continues to establish itself as the new standard for midsize sedans as it was named the inaugural recipient of the “Family Vehicle of the Year” award by the Midwest Automotive Media Association (MAMA).

CHICAGO (Feb. 10)-Eighteen area charities tonight shared in nearly $2 million raised by the 2011 Chicago Auto Show's benevolent event, First Look for Charity, and two attendees left with the keys to new cars.

What does everyone want at any major event? To know the scoop. To have the inside line. To be a part of the things that go on behind the scenes. But what about the Chicago Auto Show? How could someone from the outside get early access and an insider’s tour from an ultra-insider?

What does everyone want at any major event? To know the scoop. To have the inside line. To be a part of the things that go on behind the scenes. But what about the Chicago Auto Show? How could someone from the outside get early access and an insider's tour from an ultra-insider?

Ill.Continental, one of the world’s largest automotive suppliers, announced today a three-year sponsorship commitment with the Chicago Auto Show that will allow the company to showcase its advanced powertrain, safety, connectivity and infotainment technology with automakers, global media and more than

The Pinewood Derby, the biggest auto race in the world, is coming to the Chicago Auto Show. Each year Cub Scouts and Boy Scouts carve wooden racing cars by hand in hopes of becoming the fastest, fanciest or most original racecar in town. The original green machine, no Pinewood Derby car has ever used a drop of gasoline. Gravity rules.

CHICAGO, Illinois - The U.S. Army booth at the 2011 Chicago Auto Show will highlight two hybrid powered combat vehicles that offer both fuel economy and stealth. The Quantum Technologies Clandestine Extended Range Vehicle (CERV) and the Future Tactical Truck System (FTTS) represent the Army initiative to provide next generation Joint Light Tactical Vehicles and high performance light duty off-road hybrid trucks.

TORRANCE, Calif., Feb. 7, 2011 –Acura will debut the newly refined 2012 TL at the Chicago Auto Show on February 9, 2011 at 10:45 AM CST. The reveal will take place in the Acura booth located in the North Hall of the McCormick Plaza.

While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

Chrysler Group LLC today announced the new 2011 Chrysler 200 Convertible will make its worldwide auto show debut at the 2011 Chicago Auto Show, starting with the media days on February 9th. Consumers can check out the new convertible February 11 – 20 at McCormick Place, the home of the 103rd edition of the Chicago Auto Show.

CHICAGO, Ill., February 3, 2011 – While most automakers will be showcasing their trucks and sport utility vehicles in the carpeted confines of McCormick Place’s convention center, Toyota is providing visitors to the Chicago Auto Show a unique opportunity to experience the handling and capability of its award-winning vehicles in a more fitting, rugged environment.

CHICAGO, Ill., January 31, 2011 – With the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States. The record-breaking 45,070-square-foot exhibit will highlight new and existing vehicles, as well as the technologies and safety systems that have enabled Toyota to become one of the most revered companies in the auto industry.

In both hard news and feature news, finding the right angle, the right lead or the right editorial piece can be tricky. Since the Chicago Auto Show has a lot to offer consumers, we want to make sure that you know it has a lot of editorial content ideas to offer as well.

CHICAGO, ILLINOIS – The Chicago Auto Show is proud to announce that Nissan North American is the 2011 sponsor of the show’s Media Travel Assistance Program. Keeping a tradition seven years in the making alive, this program will assist selected media with travel and hotel arrangements for the show’s two-day media preview.

CHICAGO, ILLINOIS – President and CEO of Volkswagen of America, Jonathan Browning, will be the featured speaker of the February meeting of the prestigious Economic Club of Chicago (ECC) luncheon held at the Chicago Auto Show. The event will be held in the Vista Ballroom of McCormick Place at noon on February 9, 2011 during the show’s two-day media preview.

CHICAGO, ILLINOIS – Officials from McCormick Place, home of the Chicago Auto Show since 1961, have implemented another round of reforms that are designed to increase flexibility for conventions and tradeshows in Chicago. Following quickly after Phase One reforms, which most notably expanded exhibitor rights, this second round of changes aims to make McCormick Place even more inviting to current and potential exhibitors.

CHICAGO, ILLINOIS – The Chicago Auto Show’s annual black-tie benevolent event, First Look for Charity, will benefit 18 deserving Chicago area charities on February 10, 2011. First Look gives attendees an elegant, inaugural preview of the Chicago Auto Show and treats ticket holders to a night of sophisticated entertainment.

The 2011 Chicago Auto Show is excited to announce Ford Motor Company Group Vice President of Marketing and Communications Jim Farley will deliver the keynote address on Wednesday, February 9, 2011 to members of the Midwest Automotive Media Association. As in years previous, the MAMA breakfast stands as the opening to the show's two-day media preview.

Texting has become the most powerful and effective communication tool in use today. There are more text messages sent each month than phone calls placed. With more than over 270 million mobile phones in the United States and 100 billion texts sent each month, text messaging has become the preferred form of communication for millions of consumers.

In anticipation of the 2011 show in February, the Chicago Auto Show launched a completely redesigned and updated Web site. The new ChicagoAutoShow.com offers visitors an interactive look at the nation's largest auto show and provides an unequaled virtual auto show experience.

A photograph taken at the 2010 Chicago Auto Show won First Place in this year's International Association of Exhibitions and Events' (IAEE) 2010 Art of Show Competition, thanks to the efforts of photography company Oscar Einzig.

A parade of Ram Trucks will deliver more than 15,000 pounds of food collected in the 2010 Chicago Auto Show Food Drive to a Safe Haven Foundation/CCIL homeless shelter and food pantry with the help of Chicago football legends Charlie Brown, Allen Ellis and Bill Schick.

Chicago, IL - (Handout) Chicago Bears NLF alumni Charlie Brown (Right) and Allan Ellis (Left) put their handoff skills to work unloading canned food at Chicago's A Safe Haven Foundation/CCIL homeless shelter on February 20th, 2010. The food, delivered by a parade of Dodge Ram Trucks, came from the Chrysler Group LLC's 2010 Auto Show Food Drive, which kicked off on February 1st, 2010 at Chrysler Jeep, Dodge and Ram Truck dealerships around Chicagoland and culminated this week at McCormick Center. Since the program's inception 15 years ago, Chicago auto show atendees have donated over 300,000 pounds of food the the city's homeless. (Handout Photo by Tyler Mallory/Chrysler Group LLC)

Jerry H. Cizek III, retiring president of the Chicago Automobile Trade Association and general manager of the Chicago Auto Show, will be the initial recipient of the James E. Baumhart Lifetime Achievement Award from the Better Business Bureau of Chicago and Northern Illinois.

Hunger is a year-round problem that needs year-round attention, and for the past 15 years the organizers of the Chicago Auto Show have helped stock the shelves of those in need of food with a special discount admission promotion. This year, those who bring three cans of food Wednesday, Feb. 17 through Friday, Feb. 19 will receive a $4 discount off the regular full admission price of admission.

Flashes of scarlet will accent the Grand Concourse Lobby of the Chicago Auto Show on Tuesday, Feb. 16 as Dodge, Jeep, Ford, Chevrolet and Audi will feature red vehicles to help promote the "Go Red for Women" program of the American Heart Association.

Eighteen area charities last night shared in $1.7 million raised by the 2010 Chicago Auto Show's benevolent event, First Look for Charity, and one lucky winner left with the keys to a brand-new Chevrolet Equinox.

Army - Race for Strength, the newest element in the interactive, participatory Strength in Action Zone (SIAZ) exhibit at major NASCAR and NHRA races, makes its debut February 11th simultaneously in four locations:

CHICAGO, ILLINOIS – The economy has taken a hard hit this past year, however, Ford Motor Company is optimistic about the year to come. On Wednesday morning, Ford presented the first press conference of the two-day media preview at the 2010 Chicago Auto Show. Mark Fields, President of the Americas for Ford Motor Company said Ford is releasing three times as many refreshed and new products than this time last year, including six new transmissions and nine new or upgraded powertrains. Ford will be introducing more fuel efficient vehicles throughout the year.

CHICAGO, ILLINOIS – Toyota reassured its customers today that safety is their number one priority. Bob Carter, Group Vice President and General Manager of Toyota, addressed the current concern with the Prius anti-lock brake system. With the cooperation and continuous efforts Toyota dealers have already corrected 220,000 vehicles in a mere few days. Carter believes their solution is very effective, simple, and lasts the life of the vehicle.” While the solution is not going to happen overnight, numerous dealerships have extended hours, some even being open even 24 hours a day, seven days a week to ensure the most effective solution to this problem.

CHICAGO, ILLINOIS – American Honda Motor Co. previewed its newest generation of the Odyssey with the introduction of the Honda Odyssey Concept at the 2010 Chicago Auto Show. It’s a sleek design with three basic goals: functionality, styling, and excellent fuel efficiency. Honda announced the production Odyssey is set to debut in fall 2010.

CHICAGO, ILLINOIS – Bridgestone Corporation unveiled two new environmentally friendly tires today during its press conference at the 2010 Chicago Auto Show. John Baratta, President U.S. & Canada Replacement Tire Sales of Bridgestone Americas Tire Operations and Phil Pacsi, Vice President of Consumer Marketing proudly introduced the Ecopia EP422 and the Dueler H/L 422, part of the Ecopia family.

CHICAGO, ILLINOIS – Kia Motors is targeting a young, hip, eco-friendly market through the use of live entertainment (The Rays band) and company mascots (Sock Monkey and pals). Their sleek new Kia Ray concept, was also unveiled -- and it’s bound to grab even more attention since Kia is using a new EcoDynamic design scheme.

CHICAGO, ILLINOIS – Suzuki debuted the Kizashi concept, SX4, and a heavily customized Grand Vitara to further build brand awareness and improvement. The model for Suzuki’s continued improvement is based off of the Consumer Reports Car Brand Perceptions Survey. This consists of seven categories including safety, quality, value, performance, design, green, and innovation.

Clear is a super fast mobile internet service that works as fast on the go as it does at home and will be demonstrating its 4G service inside a experiential Ford Flex vehicle at the 2010 Chicago Auto Show.​

Chicago, IL , Feb 8, 2010 - Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics—unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology—now in one of the most significant hues.

Chicago, Ill. , Feb 8, 2010 -
Mopar is channeling live, mobile TV into Chrysler, Jeep, Dodge and Ram vehicles. The company will showcase its new technology at the 2010 Chicago Auto Show.
Chrysler Group LLC is the first automaker in the United States to offer live, mobile TV to consumers. The system offers something for everyone: college and professional sports, breaking news, children’s shows, primetime sitcoms, reality TV and daytime dramas.
“We are the first automaker in the United States to offer live, mobile TV in more than 100 metropolitan markets,” said Pietro Gorlier, President and Chief Executive Officer - Mopar Service, Parts and Customer Care, Chrysler Group LLC. “Live, mobile TV gives our customers the ultimate in entertainment and it’s a great example of how Mopar adds value to our Chrysler, Jeep, Dodge and Ram brands.

Mopar is channeling live, mobile TV into Chrysler, Jeep, Dodge and Ram vehicles. The company will showcase its new technology at the 2010 Chicago Auto Show.
Chrysler Group LLC is the first automaker in the United States to offer live, mobile TV to consumers. The system offers something for everyone: college and professional sports, breaking news, children’s shows, primetime sitcoms, reality TV and daytime dramas.
“We are the first automaker in the United States to offer live, mobile TV in more than 100 metropolitan markets,” said Pietro Gorlier, President and Chief Executive Officer - Mopar Service, Parts and Customer Care, Chrysler Group LLC. “Live, mobile TV gives our customers the ultimate in entertainment and it’s a great example of how Mopar adds value to our Chrysler, Jeep, Dodge and Ram brands.

Chrysler Group LLC Chief Executive Officer Sergio Marchionne unfortunately will be unable to deliver his planned speech to the Economic Club of Chicago on February 11, due to an unexpected but necessary trip out of the country.

With the all-new 2010 Suzuki Kizashi (pronounced “Kee-Zah-Shee”) leading the charge, American Suzuki Motor Corp. (ASMC) arrives at the 2010 Chicago Auto Show prepared to amaze show goers with its multitalented lineup of performance- and value-packed cars and trucks. The media-acclaimed Kizashi, which arrived in dealer showrooms last December, delivers a premium package and experience without the premium price tag, and provides a unique blend of dynamic performance attributes and features more typical of the near-luxury sport sedan segment.

Lingenfelter Performance Engineering (LPE) will feature two specially designed forced induction vehicles at the 2010 Chicago Auto Show, Feb. 12-21, at McCormick Place. The vehicles will be on display in the Greater Chicago Chevrolet Dealers/Chicago Blackhawks Family Fun Zone booth located in the South Hall.

Chrysler Revs Up 2010 Chicago Auto Show Food Drive to benefit Haiti Earthquake Victims and Chicago Homeless through A Safe Haven Foundation Expanded Food Drive begins February 1st at Metro-Chicago Chrysler Group Dealerships and provides discount tickets to the 2010 Chicago Auto Show in return for canned good donation.

CHICAGO, Ill., January 28, 2010 – The 30 dealers who comprise the Chicagoland Toyota Dealers are offering one lucky person the opportunity to win an all-new 2010 Toyota Prius at the upcoming Chicago Auto Show.
“The 2010 Chicago Auto Show Prius Giveaway” is being conducted on a newly-launched Facebook page – www.facebook.com/chicagolandtoyotadealers. Entry information and contest rules are available on this special web page. Entrants must be a member of Facebook in order to become a “fan” of the Fan Page and eligible for the sweepstakes.

Ford Motor Company today announced it will produce the next-generation Ford Explorer SUV at the company’s Chicago Assembly Plant beginning in the fourth quarter of this year.
Ford is investing nearly $400 million in its Chicago manufacturing facilities to launch production of the new, fuel-efficient Ford Explorer. The company also will add 1,200 new jobs to staff a second production shift at Chicago Assembly Plant and increase production at the nearby Chicago Stamping Plant.

Feeling the need more excitement in your life? Has your automotive relationship become boring, without the fire and sparks you had at the beginning? Do you crave the passion of the convertible, but feel constrained to keep the relationship with your 4-door sedan? Is the reliability and devotion to frugality from your econobox in constant competition with the siren song of something racy, curvy and utterly frivolous?

Retiring after a 37-year tenure with the group, Jerry H. Cizek III has served as president of the Chicago Automobile Trade Association (CATA) and Chicago Auto Show general manager since 1988. As one of only six general managers in the 109-year history of the Chicago Auto Show, Jerry has been a driving force behind the show’s growth and success, and has left an indelible mark of excellence on the association of new-car dealers in Chicagoland.

CHICAGO, ILLINOIS – The interactive media company NeuStep, in conjunction with its Chicago Automobile Trade Association partner, announced plans today to launch a web-based, 3-D interactive walk-through tour of the 2010 Chicago Auto Show for car enthusiasts world-wide to experience.

Texting has quickly become the most powerful and effective communication tool in use today. There are more text messages sent each month than phone calls placed. With more than over 270 million mobile phones in the United States and 100 billion texts sent each month, text messaging has become the preferred form of communication for millions of consumers.
Recognizing this shift in consumer behavior, the Chicago Automobile Trade Association (CATA) has partnered with Text2Drive to harness the power of this communication channel throughout this year’s Chicago Auto Show.

The 2010 Chicago Auto Show will be home to the inaugural presentation of the Hermance Vehicle Efficiency Award, which recognizes the most efficient new car with the greatest consumer appeal. The award is given in honor of the late David Hermance, Toyota’s highly respected executive engineer of environmental engineering.

Wednesday morning’s Chicago Auto Show/Midwest Automotive Media Association (MAMA) breakfast will start off the news conference activities in McCormick Place. This year, the gathering of media and industry executives will be addressed by Mark Reuss, president of GM North America.

While many will be riveted to their TVs for the 2010 Winter Olympics, they’ll be able to take a break from the breakneck speeds of the Giant Slalom to those who are taking a similar slalom through the aisles of McCormick Place during the auto show. This year’s NBC5 Chicago Auto Show special will enjoy a huge lead-in audience of those watching the games from Calgary with even more Olympic coverage on the back end of the special.

The Board of Directors of the Chicago Automobile Trade Association (CATA) has named David Sloan to succeed Jerry Cizek as president of the dealer group following Cizek’s retirement from the position he has held since 1988. The change takes place January 1, 2010.

Sergio Marchionne, Chief Executive Officer of Chrysler Group LLC, will address the Economic Club of Chicago (ECC) at the group's annual Chicago Auto Show luncheon meeting on Feb. 11, 2010. The event will be held at 12 p.m. CST in the Vista Ballroom of McCormick Place during the show's media preview.​

The Sheraton Chicago Hotel & Towers is pleased to announce that it will be the exclusive hotel partner for the 2010 Chicago Auto Show. Gearing up to take over the Windy City February 12-21, the event attracts car aficionados from around the globe to get an up-close-and-personal view of the world's most spectacular automobiles, some being viewed by the media and public for the first time anywhere.​

In challenging economic times, Chicago Auto Show officials offered a solution to exhibitors to produce their news conferences utilizing a shared-use “Grand Concourse Media Stage.” Five manufacturers and several other groups used the same basic—yet quite complete—news set to conduct their product reveals, award presentations and executive availabilities. . . .

The Chicago Auto Show announces the winners of the fourth annual best of show voting. Best of Show voting is unique to the Chicago Auto Show and gives consumers the opportunity to voice their opinion.​

“There’s a factor used these days called ‘Surprise and Delight’ that figured prominently into the 2009 Chicago Auto Show,” said event Chairman Mark Scarpelli. “When many pundits were preaching the worst possible forecast for the show, we were both surprised and delighted to see our numbers exceeding (up nearly 20 percent through the midpoint) of what we experienced in 2008. . . .

Like everyone else, Chicagoans are feeling the economy’s sluggishness. Still, they dug deep for the Chicago Auto Show’s benevolent event, First Look for Charity, and raised more than $1.8 million for 18 participating nonprofits. And two attendees left with the keys to new vehicles. . . .

“While the show has barely closed, we never stop looking to the future,” says 2010 Chicago Auto Show Chairman John Phelan. “And we’re positioned better than any other show for it. We are an OICA-sanctioned event and the only global auto show in North America that has the immediate ability to expand—instantly—to accommodate virtually any request from any manufacturer. We don’t need to renovate, expand or upgrade a thing to take care of any exhibitors’ needs.” . . .

In an industry that’s changing, it’s not only product that’s in flux, but the way in which the industry is promoted, marketed and reported upon that’s changing, as well. For the first time (outside of a phone conversation or over a “tall frosty one”) the Chicago Auto Show gave media, PR reps and manufacturers a chance to put a more formal face on the challenges of new media by producing its “Engaging the Blogosphere” conference. . . .

In his keynote address at the Midwest Automotive Media Association/Chicago Auto Show breakfast, John Krafcik, president and COO of Hyundai Motor America, offered a hard look at the industry and suggested that now was not the time for evolution, but rather for revolution. . . .

Invoking the spirit and sometimes twisted wisdom of Yogi Berra, Chrysler Vice Chairman and President Jim Press told a special luncheon meeting of the Economic Club of Chicago that, “The future just ain’t what it used to be.”
He said that it applied to everyone, “Regardless of whether you’re a trader or publisher from Chicago or a car salesman from Detroit. So, now the trick is to move forward from merely ‘intellectualizing’ that concept to truly accepting it.” . . .

At a welcoming reception for automotive media, Bridgestone Americas announced the launch of its third annual Safety Scholars Video Contest as part of its ongoing commitment to automotive safety education. . . .

Chicago, Ill. – Feb. 20, 2009 – Professor Vinny Boombatz of the Dangerfield Institute has presented Chicago Auto Show officials with a study that implies that seven of the displays now staged on the McCormick Place can positively impact those with Seasonal Automotive Affective Disorder (SAAD). . . .​

A new high-gloss publication illustrating the history of the Chicago Auto Show has just been released, and printed in a limited run. The 194-page book is available for sale at the 2009 Chicago show, Feb. 13- 22, 2009, or online at www.chicagoautoshow.com.

This Saturday, the first 400 attendees to the 2009 Chicago Auto Show will have the opportunity to have their photo taken with Mr. and Mrs. Potato Head, stars of Bridgestone Americas highly acclaimed 2009 Super Bowl commercials.

“Apparently, we’ve got the ticket that everyone’s looking for!” said 2009 Chicago Auto Show Chairman Mark Scarpelli. “According to predictions of media experts, we were supposed to have a lackluster show that no one wanted to attend.

If you’d listen to economic and auto industry pundits, you might think you could shoot a cannon through the nation’s biggest auto show and not hit a soul. But the combination of a beautifully staged show, a long weekend, good weather, big manufacturer incentives and the natural allure of a century-old Chicago tradition has proven those pundits wrong.

On behalf of the Firestone Racing Program, Al Speyer, Executive Director of Firestone Racing and Greer Tidwell, Director of Environmental Management will accept recognition as a partner in the Environmental Protection Agency’s National Partnership for Environmental Priorities (NPEP).

NBC5 and the Chicago Automobile Trade Association (CATA) present THE 2009 CHICAGO AUTO SHOW special. The hour-long special, live from McCormick Place and in HD, will air Saturday, Feb.14th at 6 p.m. with an encore telecast Sunday, Feb.15th, at 11:05p.m.

Bridgestone Americas announced at the 2009 Chicago Auto Show that, as part of its ongoing commitment to automotive safety education and due to the incredible popularity and success of the program, it is launching its third annual Safety Scholars Video Contest.

A key Chicago Auto Show official surprised members of the media assembled to cover the show this morning when he informed them that they are an important part of the success of the show—but not that important. ​

Given the hardship of the economy, the Chicago Automobile Trade Association’s and the Chicago Auto Show’s goal is to provide Chicago Auto Show patrons with opportunities to obtain free or discounted tickets through various promotions.

Chicago, Ill. – Feb. 2, 2009 – This year on February 14, local media outlets including NBC 5 Chicago, WGN-TV and Telemundo Chicago will continue to host their annual Chicago Auto Show special programs with exclusive coverage . . .

Chicago, Ill. – Dec. 18, 2008 – The Chicago Auto Show’s response to the challenging financial times our industry is experiencing has been warmly welcomed by global automotive manufacturers. The nation’s largest auto show has extended an offer to manufacturers to utilize a brand-neutral media conference set at no charge in the Grand Concourse of McCormick Place.

Nineteen area charities tonight shared in more than $2.8 million raised by the 2007 Chicago Auto Show's benevolent event, First Look for Charity, and three attendees left with the keys to new vehicles.​

For automotive fans, those shopping for basic transportation, those wanting to attend an elegant formal night out, or those looking for a great way to spend an evening or weekend day downtown, the Chicago Auto Show fits the bill.