FOR IMMEDIATE RELEASE

On January 23, Aura Cacia Calls for Nation’s Largest Ever Chill Out
“National Moment of Chill” Set for “Sigh” Noon on One of 2012’s Most Stressful Days

URBANA, IOWA (America’s Heartland) — January 18, 2012) — With Monday, Jan. 23 considered among the most stressful days of the year, Aura Cacia – a national source for natural and organic essential oils – is calling on Americans to take a moment for themselves when times are most stressful through its “National Moment of Chill” initiative.

In pursuit of a moment of sanity, Aura Cacia is encouraging harried Americans to collectively break for 15 minutes at high noon – or rather, Sigh Noon – on Monday, Jan. 23. Many have considered the second to last Monday in January each year as “Blue Monday,” the saddest day of the year, as New Year’s resolutions slip away, holiday bills come due and the sparkle of the holidays has passed.

“Each year we start off with good intentions: we’ll lose weight, exercise and relax more, save money. But it soon slips away into our constant state of fast-forward, in which we are ricocheting from one commitment to another – multi-tasking ourselves into a downward spiral of exhaustion,” said Jane Merten, Senior Brand Manager for Aura Cacia. “This lifestyle is not sustainable. So, we’re asking the nation to take a collective deep breath.”

“Welcome to the National Moment of Chill. We’re calling on everyone within range of our tweets, Facebook posts, website and emails to join us in our movement,” Merten continued. “Just chill out for 15 minutes on the 23rd. Inhale neroli oil to provide clarity, inner-strength and improved awareness. Take a walk. Stretch. Practice yoga. Massage lavender on your temples. Meditate. Play with your dog. Hug your loved one a minute longer.”

By joining Aura Cacia’s Facebook page, individuals can learn more about National Moment of Chill, pledge to chill, find friends who have pledged and sign up for a chance to win free essential oils and other personal care products to help them chill.

The Six Most Stressful Days of the Year

Aura Cacia recently formed a blue ribbon panel it called “The Committee of the Stressed” – including moms and dads, people with long commutes, workers with micro-managing bosses, people who watch a lot of cable news and college students whose only chance to do laundry is 11:30 at night – to share what they feel are the six most stressful days of the year. Input was received. Votes were tallied.

In addition to Jan. 23, the five most stressful days of 2012 for the National Moment of Chill:

Thursday, April 12, “as we stare down the final days to prepare, file and potentially pay our taxes,” Merten said.

Tuesday, July 24, “traditionally the hottest day of the year. It’s sweaty outside, stuffy inside. Time to really chill out.”

Tuesday, Sept. 4, “the day back from Labor Day weekend. Often back-to-school, a hectic day on roadways and the first day on the long slog toward the holiday break.”

Monday, Nov. 5, “the day before Election Day. Need we say more?”

Saturday, Dec. 22, “the last Saturday before Christmas and the shortest day of the year, as the malls crowd, the sleet falls and the commitments pile.”

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Aura Cacia® Aromatherapy
Founded in 1982 and based in Urbana, Iowa, Aura Cacia provides consumers with natural and organic personal-care products made with 100% pure essential oils. Aura Cacia fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of essential oils with practical products that can be used every day by the whole family. Aura Cacia is a registered brand of Frontier Natural Products Co-op™, based in Norway, Iowa. Founded in 1976, Frontier Natural Products Co-op offers a full line of natural and organic products including culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. To learn more, visit www.auracacia.com or www.frontiercoop.com.