How Fabian Siegel started their logo design journey

Company name

Overview

We are a new NY based startup that is working on making check-ins worthwhile.

We have started a couple of companies before - this one get's us all excited these days.

Tell us a bit about who you are and the people you reach

Rewaards is targeting consumers like you and me that need their regular coffee fix as well as local merchants that want to establish a better relationship with their customers.

This is how Rewaards will work: Visit your local coffee/sandwich/clothing/etc. shop, upon check-out simply pull up your phone, tap it (or send a txt) against the Rewaards base station and your are one step closer to your free coffee/sandwich/voucher/etc.

Rewaards is an iPhone app that will give you rewards for check-in to your favorite places and allows you to publish this to your friends, too (via Facebook, Foursquare, Gowalla etc.).

Requirements

We need you to design our logo for us.

Our logo should be primarily focused on the end customer (you and me). It should express the following thoughts:
- Rewaards is friendly
- Rewaards is easy and fun to use
- Rewaards gives me rewards from my favorite merchants
- Rewaards allows me to check-in to places
- Rewaards is something I use with my mobile phone
- Rewaards helps me to discover new places and new deals

The logo needs to be horizontally aligned (it should fit into a lying rectangle).

Attached document shows early wireframes. 'Bump me' is the placeholder where the logo would go. You do not need to follow the color scheme in the attachment.