"To Go To #TheNextLevel You Have To Surround Yourself With LikeMinded Individuals @KennyBurns @DeleonTequila"

P. Diddy earned a best men's fragrance FiFi fragrance award for Unforgivable by Sean John in 2006. His latest perfume to date is Empress by Sean John, which launched in 2011. A men's perfume was introduced before that in 2009, I Am King.

Upcoming cologne is said to debut at Macy's in late April or early May 2015.