UX Design Rocks

Thoughts on User Experience, Product Design, and Collaboration

UX (User Experience) is about creating a positive user experience for your user or customer. It's a focus on the customer at every touch point to solve a problem that they are having. It's not necessarily about the visual, though good UI creates delight if the underlying UX is also good. UX is about taking away barriers for your customer. It's about thinking through what they need to complete their task.