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Sivakarthikeyan is a phenomenon. There is no parallel to the dizzying heights this erstwhile compère has scaled in seven short years, after beginning his career as a scrawny mimicry artist on television.

His quick wit (colloquially: “nose cuts”) make those grainy YouTube videos of his time from Star Vijay a compelling watch for fans even today.

The actor, 34, also admits to occasionally re-watching his old videos from time-to-time, partially because “it is a nice feeling”, and mostly because “I’m surprised that I’ve said all those things”.

That, then, explains why he consciously keeps his guard up throughout the interview.

“It is just that certain things I may say for fun aren’t always perceived the same way when someone reads them in print. So, I don’t think I can speak casually like I did earlier. Everything I say now is introspected...‘Why did he say this?’ There is always a question,” he remarks.

The self-made actor meticulously strategises his every career step. This has helped him build his own brand that we’ve all come to know by his initials — SK.

Enroute to becoming one of the highest paid lead actors in Tamil cinema, Sivakarthikeyan, who also has a production house to his name, has picked up a few quirks.

For instance, his office in Alwarpet is strikingly all white. The walls are painted white, the couches are white, the interiors are predominantly white, and the floor... you guessed it.

The man has also teamed his jeans with a white printed shirt.

“I even ask for white caravans when I’m at a shoot,” he says.

“I love white. My father did too. He had a white Ambassador when I was a child. It felt regal. When there is white around, it feels fresh and positive. The spaces will appear big. I keep my office space white because when people walk in, they will drop any inhibitions they may have when they see this bright space,” the actor adds, with a pointed smile at me.