Red Bull Culture Clash

Branding and Design

ABOUT THE PROJECT

Red Bull Culture Clash is an indoor sound clash event hosted by Red Bull. Four crews compete in four or five rounds of genre-bending musical competition, with the winner decided by volume of crowd response.

The creative team was tasked to create an Atlanta-centric look for the global event to be held in Atlanta for the first time. After a look was developed, creative assets for a variety of placements in print, video and web were created to promote the event.