Every 47 minutes, a woman will be diagnosed with HIV in the United States. That’s why MadameNoire is supporting The Red Pump Project’s efforts to change that statistic for the better.

Today, March 10, is National Women & Girls HIV/AIDS Awareness Day and in honor of this important day, we’re encouraging you to #RockTheRedPump. Rocking the red pump is about more than putting on your favorite pair of red heels — or sneakers — it’s about calling attention to an epidemic that is sweeping through our community and reminding people that they aren’t invisible. Sometimes seeing activity from a movement like this is all someone needs to remember to practice safe sex or to get tested or bring up the topic with their partner, or eventheir children. That’s all we and The Red Pump Project are asking you to do today.

We’ve already tweeted about it, instagramed it, and announced it here in this post. Now it’s time for you to take it from here. Take a pic in your favorite red pumps and tweet it to us @MadameNoire and @RedPumpProj with the hashtag #RockTheRedPump and we’ll retweet it so we all can do more to inspire someone to care more about their sexual health today.