patriots

Every decade or so, a few teams in the NFL decide to “update” their jerseys. They want to make a marketing splash, or maybe change the team’s image.

And almost every time, they end up looking ridiculous.

It’s like how Ford keeps trying to make a cool new Mustang that captures the essence of its old Mustangs, but just modernized for today’s consumer, without realizing that the only people who are going to buy them are strippers and midlife crisis guys.

This was especially big throughout the 90’s. I can imagine the conversations in all the team headquarters. They just felt like they had their fingers on the pulse of a trend…like how everyone in the 80’s thought electronic drums and the key-tar were definitely the future of music.