WpromoteChallengerSummit

SEPTEMBER 16-17, 2019
Fairmont Miramar Hotel - Santa Monica, CA

THE DAY THAT WILL CHANGE YOU AND YOUR BUSINESS

We’ll challenge your perspective on everything you do in digital.
Be inspired to change up your acquisition strategies, learn about the latest digital intelligence tactics, connect with marketing innovators, and hear how other brands Think Like A Challenger.

Join us to push the boundaries and get out of your marketing comfort zone.

David Allison has spent his career thinking about how to use big data to detect what people really want and the messages that will motivate them. As our Keynote Speaker, David will explain how to better activate audiences and reach business goals using the innovative new science of Valuegraphics.

all-inclusive approach

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WE TAKE AN ALL-INCLUSIVE APPROACH

HOSTED AT THE SUNNY FAIRMONT MIRAMAR HOTEL

We handle everything from valet to introductions with potential new partners. You’ll forget you’re even at a marketing conference. No expo floors, just ideas that will change you and your business.

ENJOY AN OCEANSIDE KICKOFF PARTY

On Monday night, in addition to your jam-packed day of content on Tuesday, you’ll expand your networking opportunities with peers and diverse audiences with fun surprises along the way.

JOIN US IN SUNNY CALIFORNIA IN...

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DAYS

GRAB YOUR SPOT TODAY

We sold out last year, so get your tickets while you still can!

CHALLENGER SUMMIT ADMISSION

September 16-17: Includes entry to the Oceanside Kickoff Cocktail Party on Monday and full day of content and networking on Tuesday. Includes all food and drink.

Hands-On Workshops

SOLD OUT

September 18: We're excited to introduce a half-day of hands-on workshops at Wpromote HQ as a new optional add-on. Choose one of three dedicated tracks. Purchase of Challenger Summit Admission is required.

Are you taking a Challenger Mindset or keeping the status quo? Mike will show you why he loves the adage “what got you here won’t get you there.” He’ll help you expand your marketing perspective, reevaluate common best practices, and focus on efforts that will drive real growth.

9:50am

Marketing Beyond Demographics

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Marketing Beyond Demographics

9:50am

David Allison

Consumer Behavior Expert & Valuegraphics Data Pioneer

Valuegraphics is the new science of shared values, using big data to detect what your audience really wants and the messages that will motivate them most. David will explain how to implement this powerful information and motivate your audience as much as eight times more effectively than ever before.

10:50am

Connecting The Dots: Optimizing Customer Experience In The Age Of AI

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Connecting The Dots: Optimizing Customer Experience In The Age Of AI

10:50am

Purna Virji

Senior Manager of Global Engagement

In this era of intelligent tech, marketers need to focus on creating holistic and seamless experiences for their users across myriad touch points. However, research shows that while 80% of brands think they are delivering a great customer experience, only 8% have customers that actually agree! In this research-based session, Purna will share examples of creating exceptional customer experiences and show how marketers can best leverage AI to connect the dots.

11:25am

Taking Your Data Back To The Future

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Taking Your Data Back To The Future

11:25am

Simon Poulton

Vice President | Digital Intelligence

“You're just not thinking fourth dimensionally!” - Dr. Emmett Brown, Famous Time Traveler

During this session, Simon will take you on a short tour of the weird world of marketing data. He’ll share what we can do with data today to both measure and inform our marketing investment strategies for more efficient customer acquisition and retention. Finally, he’ll help you set the course for your own data strategy, and start thinking differently about what you can do in the future!

12:00pm

Lunch

1:00pm

Breakout Sessions

Paid Media

Earned & Owned Media

Business Intelligence

Disruptive Video Tactics: The New Era Of Digital Video

The Journey Doesn’t End Here: Building The Post‑Purchase Customer Experience

Removing Organizational Roadblocks To Drive Ongoing Growth

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Disruptive Video Tactics: The New Era Of Digital Video

1:00pm

Darren D'Altorio

(MODERATOR)
Head Of Social Media

Michelle McKelvey

Senior Partner Manager

Carly Potock

Global Creative Partnerships Team Lead

Video is changing the game, but its impact goes beyond creating more engaging assets. Hear from industry leaders on how they’re going beyond convention to innovate in this digital space. Learn about themes like the progression of story arcs, advantages of using video in your media mix, how to measure effectiveness across channels, and more. You’ll leave with a better understanding of how to take a proactive approach with video and implement disruptive solutions in your overall strategy.

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The Journey Doesn’t End Here: Building The Post‑Purchase Customer Experience

1:00pm

Kevin Kao

(MODERATOR)
SENIOR DIRECTOR | CRM & EMAIL

Ashley Hildreth

HEAD OF PARTNERSHIPS, AMERICAS

Sara Luu

SENIOR MARKETING STRATEGIST

Many brands see the purchase as the end goal, subsequently neglecting what comes next. Hear how industry leaders Oracle NetSuite and Trustpilot learn from customers to continue the journey and build trust and loyalty.

Paid Media

Disruptive Video Tactics: The New Era Of Digital Video

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Disruptive Video Tactics: The New Era Of Digital Video

1:00pm

Darren D'Altorio

(MODERATOR)
Head Of Social Media

Michelle McKelvey

Senior Partner Manager

Carly Potock

Global Creative Partnerships Team Lead

Video is changing the game, but its impact goes beyond creating more engaging assets. Hear from industry leaders on how they’re going beyond convention to innovate in this digital space. Learn about themes like the progression of story arcs, advantages of using video in your media mix, how to measure effectiveness across channels, and more. You’ll leave with a better understanding of how to take a proactive approach with video and implement disruptive solutions in your overall strategy.

Earned & Owned Media

The Journey Doesn’t End Here: Building The Post‑Purchase Customer Experience

X

The Journey Doesn’t End Here: Building The Post‑Purchase Customer Experience

1:00pm

Kevin Kao

(MODERATOR)
SENIOR DIRECTOR | CRM & EMAIL

Ashley Hildreth

HEAD OF PARTNERSHIPS, AMERICAS

Sara Luu

SENIOR MARKETING STRATEGIST

Many brands see the purchase as the end goal, subsequently neglecting what comes next. Hear how industry leaders Oracle NetSuite and Trustpilot learn from customers to continue the journey and build trust and loyalty.

Business Intelligence

Removing Organizational Roadblocks To Drive Ongoing Growth

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Removing Organizational Roadblocks To Drive Ongoing Growth

1:00pm

Michael Stone

(MODERATOR)
CHIEF RELATIONSHIP OFFICER (CRO)

Mark Fiske

MARKETING OPERATING PARTNER

Jenny Son

HEAD OF INDUSTRY | PRIVATE EQUITY

Carol Wolowic

SENIOR MANAGER, MEDIA STRATEGY

Every brand encounters hurdles on the path to growth, and true Challengers know how to overcome them effectively. From growth-stage portfolio companies looking for sustainable growth to legacy brands challenging the status quo, hear how leading brands are tackling the tricky issues.

2:00pm

Breakout Sessions

Paid Media

Earned & Owned Media

Business Intelligence

Lead With Confidence: Quality Vs Quantity?

Activating True Personalization

Brand Nightmares: How To Avoid These Top Offenders

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Lead With Confidence: Quality Vs Quantity?

2:00pm

Dominic Gazzuolo

(MODERATOR)
SENIOR DIRECTOR | PAID SEARCH

Sergio Cano

DIRECTOR | PAID SEARCH

Youval Peltier

DIRECTOR OF CUSTOMER MARKETING & ANALYTICS

Pallavi Sinha

SENIOR MANAGER DIGITAL MARKETING

Every good leader uses their experience, thus leaders can range from strong to poor depending on their quality of experience. Good leaders can grow your company, and poor leaders can send your company into a downward direction. Well, at Wpromote, we feel the same way about leaders as we feel about our client's leads! Not all leads are equal, and who wants to waste their time on poor leads? The Lead With Confidence breakout will discuss how Wpromote thinks about the generation of qualified leads, and how companies can spend their dollars efficiently while also meeting the needs of their sales teams and achieving company goals. The session will also include some candid conversations with companies who have tackled multiple lead strategies and still have more challenges to conquer, in multiple channels. Lead with confidence, not with uncertainty.

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Activating True Personalization

2:00pm

Jennifer Glover

GLOBAL VICE PRESIDENT OF MARKETING

Shane McWilliams

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

Creating a unique and positive experience for your users is key to taking a true customer-centric approach. But with so many touchpoints, this can become a difficult task. Learn how to leverage historical data and the often overlooked side of personalization to deliver for your customers.

Paid Media

Lead With Confidence: Quality Vs Quantity?

X

Lead With Confidence: Quality Vs Quantity?

2:00pm

Dominic Gazzuolo

(MODERATOR)
SENIOR DIRECTOR | PAID SEARCH

Sergio Cano

DIRECTOR | PAID SEARCH

Youval Peltier

DIRECTOR OF CUSTOMER MARKETING & ANALYTICS

Pallavi Sinha

SENIOR MANAGER DIGITAL MARKETING

Every good leader uses their experience, thus leaders can range from strong to poor depending on their quality of experience. Good leaders can grow your company, and poor leaders can send your company into a downward direction. Well, at Wpromote, we feel the same way about leaders as we feel about our client's leads! Not all leads are equal, and who wants to waste their time on poor leads? The Lead With Confidence breakout will discuss how Wpromote thinks about the generation of qualified leads, and how companies can spend their dollars efficiently while also meeting the needs of their sales teams and achieving company goals. The session will also include some candid conversations with companies who have tackled multiple lead strategies and still have more challenges to conquer, in multiple channels. Lead with confidence, not with uncertainty.

Earned & Owned Media

Activating True Personalization

X

Activating True Personalization

2:00pm

Jennifer Glover

GLOBAL VICE PRESIDENT OF MARKETING

Shane McWilliams

SENIOR DIRECTOR, BUSINESS DEVELOPMENT

Creating a unique and positive experience for your users is key to taking a true customer-centric approach. But with so many touchpoints, this can become a difficult task. Learn how to leverage historical data and the often overlooked side of personalization to deliver for your customers.

Business Intelligence

Brand Nightmares: How To Avoid These Top Offenders

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Brand Nightmares: How To Avoid These Top Offenders

2:00pm

Claire Perez

Senior Group Director

Kimberlee Raymond

Group Director

In this session, you'll get an insider’s perspective to some of the biggest brand woes: competitors stealing your market share, migrations stealing your organic equity, and yes, even circumstances where you might be stealing from yourself. See how you can fix these common brand nightmares or avoid them entirely.

Far too often brands accidentally send signals to large groups of potential customers which say, "you don’t belong here." Most of these brands have no idea they are sending messages that drive customers in search of another option to solve their problem. Learn how to deliver experiences that replace "this seat’s taken" with "I saved this seat for you" for your customers.

3:50pm

Doing The Right Thing, Well: Provocative Patterns In Measurement

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Doing The Right Thing, Well: Provocative Patterns In Measurement

3:50pm

Neil Hoyne

Head of Customer Analytics

While it's easy to get stuck on collecting data and finding the right KPIs, learn how the innovators of tomorrow are redefining success through data. Based on collective research across thousands of companies, Neil's presentation will provide an unexpected look into why only the curious companies may survive.

4:25pm

Facebook's Vision Of The Future

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Facebook's Vision Of The Future

4:25pm

Asher Rapkin

Director, Global Business Marketing, Messenger and Emerging Platforms

Thanks to the rapid adoption of vertical video defined by Stories and augmented reality, visual storytelling is evolving from a broadcast media to a participatory one. Ultimately, these changes are leading us to an immersive future driven by virtual reality. Join Facebook’s Asher Rapkin to learn more about where these technologies are headed across the Facebook Family of Apps and Services and hear about the creative frameworks that you can start to apply today as you prepare for the media of tomorrow.

Nerd out on how to use predictive CLV modeling and 3rd-party audience targeting to personalize the advertising experience and delight the customer.

Creative

Intro To Brand Creative & Strategy

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Intro To Brand Creative & Strategy

9:00am

Get a foundational understanding of when and how to use brand creative, and how to connect with your audience in a meaningful way to bring your creative to life.

9:45am

Break

10:00am

Workshop Sessions

Earned & Owned Media

Digital Intelligence & Audience Development

Creative

Alternative Search Optimization Tactics

An Integrated Approach To Data Analysis

Developing High Impact Creative Across The Funnel

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Alternative Search Optimization Tactics

10:00am

Voice search, Pinterest, Amazon, YouTube, and more. Where should you start and what will make an impact? We’ll share our recommendations to help you gain market share and increase conversion rate, both in the Earned and Paid alternative search landscape.

X

An Integrated Approach To Data Analysis

10:00am

Dive into the world of data visualization with examples of various solutions used to organize, streamline, process, and better understand data that will influence business decisions.

Earned & Owned Media

Alternative Search Optimization Tactics

X

Alternative Search Optimization Tactics

10:00am

Voice search, Pinterest, Amazon, YouTube, and more. Where should you start and what will make an impact? We’ll share our recommendations to help you gain market share and increase conversion rate, both in the Earned and Paid alternative search landscape.

Digital Intelligence & Audience Development

An Integrated Approach To Data Analysis

X

An Integrated Approach To Data Analysis

10:00am

Dive into the world of data visualization with examples of various solutions used to organize, streamline, process, and better understand data that will influence business decisions.

Creative

Developing High Impact Creative Across The Funnel

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Developing High Impact Creative Across The Funnel

10:00am

Learn how taking a full-funnel approach to your creative can align messaging with mindset to deliver optimal results.

10:45am

Break

11:00am

Workshop Sessions

Earned & Owned Media

Digital Intelligence & Audience Development

Creative

Using Influencers To Grow Your Brand

Behavioral Analysis & Audience Development

Your Website: What Works & What Doesn’t

X

Using Influencers To Grow Your Brand

11:00am

Learn about what makes an influencer #match your brand and goals, what influencers look for in brand partners, and common mistakes to avoid in influencer marketing.

X

Behavioral Analysis & Audience Development

11:00am

Learn about the importance of macro/micro KPIs and onsite user behavior as it relates to the creation of audiences within both analytics and media platforms.

Earned & Owned Media

Using Influencers To Grow Your Brand

X

Using Influencers To Grow Your Brand

11:00am

Learn about what makes an influencer #match your brand and goals, what influencers look for in brand partners, and common mistakes to avoid in influencer marketing.

Digital Intelligence & Audience Development

Behavioral Analysis & Audience Development

X

Behavioral Analysis & Audience Development

11:00am

Learn about the importance of macro/micro KPIs and onsite user behavior as it relates to the creation of audiences within both analytics and media platforms.

Creative

Your Website: What Works & What Doesn’t

X

Your Website: What Works & What Doesn’t

11:00am

Get our keys to a successful website that drives results, whether you’re B2B or B2C, and leave with actionable recommendations to optimize your current site.

12:00pm

Lunch

*Agenda subject to change.

ACCOMMODATIONS

Stunning accommodations at the Fairmont Miramar Hotel make digital marketing planning all the more fun! Book your room for September 16th & 17th, space is limited.

One-day passes are only available upon request for the half-day of Hands-On Workshops at Wpromote HQ on September 18th, based on availability. One-day passes for the first two days September 16-17th are not available. We also have group rates available. Please contact events@wpromote.com for more information.

On Monday, the welcome reception will have refreshments and enough appetizers to make a meal. On Tuesday, breakfast, lunch, refreshments and snacks will be provided, and we’ll end the day over drinks and appetizers. On Wednesday, the workshops will include breakfast and lunch. We will have options available to suit many dietary restrictions and will request your needs during registration. Feel free to contact events@wpromote.com with specific needs.

You do not need to pre-select your sessions for the main day of content on Tuesday, September 17th. If you are attending the optional Hands-On workshops at Wpromote HQ on Wednesday, September 18th, you will need to pre-select one of the following tracks during registration:

Bob Schwartz has created over $1 billion of shareholder value in commerce and technology companies. His vast experience in the internet space includes building Magento to over 30% global market share (acquired by eBay), sitting as the Founder & GM of Nordstrom.com ($7B+ 2018), and selling an online auction company to Amazon. As Vice Chairman of Wpromote, Bob provides strategic advice, partnerships, talent, and experienced mentorship to drive growth and value to Wpromote and its clients.

He is currently Managing Partner of company building firm 47B, and is an active Board member of Sundance Group, Island.co, Matilda Jane Clothing and Co-chairman of not for profit Good360.org. Bob speaks globally as a thought leader in retail and technology with a focus on building long term real value in companies and brands.

David Allison is a bestselling author, and consumer behaviour researcher. He speaks internationally about his pioneering Valuegraphics Database that can detect what a target audience wants, and what messages will motivate them most. His latest book, WE ARE ALL THE SAME AGE NOW, was chosen by INC Magazine as one of the top leadership books of the year. Find out more at Valuegraphics.com

Asher Rapkin is Facebook’s Director, Global Business Marketing – Messenger and Emerging Platforms. Asher and his team look after global business to business marketing for Messenger as well as Facebook’s emerging platforms: SparkAR, Augmented Reality, and Virtual Reality. Prior to taking on this role, Asher was the Product Marketing Communications Lead for Platforms and SMB on Facebook's Global Business Marketing team. Before coming to Facebook, Asher was the Global Head of Channel Marketing for iAd, a division of Apple, where he oversaw the verbal and visual articulation of the brand and managed the platform's PR, events, and thought leadership work. Before shifting into tech, Asher spent eight years in television, working in Integrated Marketing for Current TV, NBCUniversal, and MTV. Asher holds a BA from Oberlin College in Theater and lives with his family in Ventura, CA.

Acclaimed globally for exploration of paradigm-shifting analytics that fill-in the gaps of our understanding of customer relationships, Neil’s work is seen in lectures at Wharton, Harvard and other top business schools, by international demand as a keynote speaker and in dozens of patents. Yet, it’s as Google’s Chief Analytics Evangelist and Head of Customer Analytics that he’s pushed limits even farther; pioneering innovation into customer lifetime value, marketing attribution, dynamic pricing, content personalization, and truly democratized data. Actionable insight shared without apology, bringing the data-driven development of profitable, loyal and enthusiastic brand defenders within everyone’s reach.

Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef, and amateur knitter.

Sonia spent more than 10 years in marketing at Johnson & Johnson (J&J) and other healthcare companies growing their brands around the world. Now she’s a marketing strategist, consultant, and CEO of Thompson Media Group where she helps businesses win more customers by delivering remarkable customer experiences. Sonia is also a columnist at Forbes and Inc., host of The Customer Magnet Show podcast, and author of Delight Inside.

Michael Mothner is the Founder & CEO of Wpromote, the largest independent digital marketing agency in the US, helping clients Think Like A Challenger to accelerate growth and scale profitably. In 2001, Michael founded Wpromote out of his dorm room at Dartmouth College. The company is now one of the fastest growing and widely recognized online marketing firms in the country, with 425+ employees across 8 offices. A thought leader in the online community, he is a frequent speaker and contributor on digital marketing, entrepreneurship, and the profit-driven marketing approach.

Simon has had a passion for digital marketing since he built his first website at the age of 12. After growing up in both New Zealand and England, Simon set his sights on becoming the UCLA mascot, Joe Bruin – and also picked up a degree in Psychology, moving soon after into digital marketing. IBM and the Economist named him one of the top 25 Social Business Leaders in 2014. He currently works with some of Wpromote’s largest clients, providing omnichannel strategy and analytics insights!

In addition to leading the Digital Intelligence team, Simon frequently authors articles for MarketingLand, SearchEngineLand and others, and has presented on numerous topics at SMX East, SMX West, SMX Advanced, Cleveland Research Conference, State of Search, Google (Los Angeles) & the annual Laserfiche conference. Not one to shy away from the stage, while in college Simon performed as UCLA mascot Joe Bruin regularly to over 80,000 fans at the Rose Bowl in Pasadena, CA.

A new West Coast transplant, Kevin originally grew up in Queens, New York. He has over 12 years of agency- and brand-side experience in full lifecycle CRM and email marketing. Previously, he worked at Experian CheetahMail, Borderfree (Pitney Bowes), and SiriusXM Satellite Radio. Kevin joined Wpromote from The New York Times, where he led the Email Marketing Strategy, Production, and Campaign Operations divisions for NYT’s paid subscription business.

Claire provides strategic leadership to drive growth for Wpromote's enterprise client accounts such as Klipsch and GoWireless. While Claire started her career practicing law in London, upon moving to LA, she found her ultimate passion to be in digital marketing, particularly structuring campaigns around key business goals and full-funnel thinking.

Mike leads Wpromote's Account Management, Sales, and Marketing teams. He also manages strategic partnerships and alliances, while working directly with many of Wpromote’s largest clients to develop and drive their digital strategy. From Fortune 100 organizations to startups, he's passionate about leading teams, creating solutions to accelerate profitable growth, and transforming brands.

Jenny has a decade of in-house experience, ranging from working with Fortune 500 companies to being a member of the brand management arm of a private equity firm, helping to manage world class brands. She has experience across multiple industry segments, including entertainment, retail, ecommerce, and consumer products, and has overseen various cross-functional marketing teams throughout her career.

Sara is a Senior Email Marketing Strategist at Oracle NetSuite who works with a wide variety of B2B and B2C eCommerce clients. She prides herself on being CRM enthusiast, who is always striving to find new and better ways to help clients engage their customers through email.

Sandy Abrams is a longtime entrepreneur. Her first book, Your Idea, Inc. (2010) inspired other first time entrepreneurs to turn a product idea into a business.

In Breathe to Succeed (2019), Sandy shares her 30 years of experience utilizing the power of breath & mindfulness in business. Her business sensibility about "breath as meditation at the speed of business" resonates with the fast pace of our tech centric, on-demand lifestyle. "Even just three deep breaths is a form of meditation!"

Sandy has been a small business thought leader with Capital One, LegalZoom, Marriott, Sage software and has recently led Breathe to Succeed workshops with Google, WW (formerly Weight Watchers), Universal Music, Women Presidents Org., McKinsey & Co. and many entrepreneurial groups.

She's on a mission to empower people to create their optimal energy for success & wellness...one deep breath at a time!

Ashley Hildreth leads the US partnerships team at Trustpilot, the leading global customer review platform. In her role, she's expanded Trustpilot's US partner program to include hundreds of partners, including premier agency and tech partners like Wpromote, Conductor, BounceX, and many more. Ashley began her career in design, founding and leading the Gowanus Print Lab, a community screen printing studio in Brooklyn. Her entrepreneurial and creative background has helped her build Trustpilot's US partnerships to a cross-functional team of core individuals, and a pillar of Trustpilot's business. Ashley is based in New York, and gets her thrills racking up both sky and scuba dives.

Kimberlee joined the Wpromote team over four years ago and has managed almost every digital channel. She's an avid reader of any business books she can get her hands on, and relishes the opportunity to develop innovative strategies and campaigns for her book of industry-leading brands.

Sergio provides deep data insights and top-line growth for all his accounts, he goes by the mantra: “let’s make every month, the best month ever.” He loves theorizing and devising new search strategies as well as analyzing the competitive search result landscape for close study.

Kimberlee joined the Wpromote team over four years ago and has managed almost every digital channel. She's an avid reader of any business books she can get her hands on, and relishes the opportunity to develop innovative strategies and campaigns for her book of industry-leading brands.

With over 12 years of experience in digital marketing, Pallavi started her career with Google first as part of their AdWords team and then as a Google Analytics product specialist. She has managed digital marketing strategies and paid media for startups through to companies like Mini Cooper and World Vision. Her career has taken her across India, Australia now the United States. At Sauce Labs she manages their website and paid media, including SEO.

Shane McWilliams has been with BounceX for five years and laid the foundation for its customer success department. He built two teams from scratch that still exist today, and has worked directly with over 100 online retailers. Now he focuses on advising retail executives on how to invest for maximum digital revenue growth and finding ideal new clients for BounceX.

Mark is an Operating Partner at H.I.G. Growth Partners focused on marketing and digital strategies. In his role, he partners with portfolio organizations to develop and build comprehensive marketing and digital strategies throughout an organization including customer acquisition, customer lifecycle, monetization, infrastructure, brand development, and user experience.

Carly is Head of the Creative Partner Solutions Team at Google, forging industry partnerships that enable access to affordable, high-quality video creative for small-to-medium businesses. As the founding member of three global teams at Google, Carly is a builder inspired by problem solving for Google’s clients. She has partnered with over 300 companies to workshop their video storytelling strategies and spoken on the topic to thousands of marketers at Google CMO Academy, Google Brand Summit, Wpromote Challenger Summit, TSG Consumer Digital Summit, and more.

I started my career on the agency side as a media planner for B2C and B2B clients, but I moved over to client-side with Panera Bread in 2011. There, I watched the media strategies go from local to national and pushed for a digital evolution as the industry and consumers moved forward. When arriving in STL, I joined two others in co-founding 314 Digital, the local Interactive Marketing Association Alliance affiliate, which successfully organizes lively panels & events for the digital community. In 2018, I joined Whirlpool as their first dedicated Media team member in order to establish and grow media acumen within the US organization for their major appliance portfolio, including Whirlpool, Maytag & KitchenAid.

Darren combines a passion for creative writing and business strategy with a focus on storytelling. As Head of Social Media, Darren works diligently to cement our clients' success through creative, thoughtful Social Media marketing and advertising campaigns.

Former Google Account Executive, Michelle currently works at Facebook as Wpromote's Senior Partner Manager.

Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, discover what’s going on in the world, and share and express what matters to them.

Wpromote has had a successful partnership with Google for 17 years. Advertisers benefit from
working with Google and Wpromote by getting access to free training, the latest ad products,
invites to educational events, and advanced measurement capabilities.

Oracle NetSuite helps organizations of all sizes grow revenue, save time, and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with multiple Ecommerce platforms, the Bronto Marketing Platform enables brands to maximize the value of customer data and deliver irresistible customer experiences. Bronto solutions incorporate best practices from 16 years of email marketing success and are used by the world’s top brands, including Rebecca Minkoff, Lucky Brand, Theory, Brooks Running, and Christopher & Banks.

BounceX is an international marketing technology solution that brings a “logged-in” experience to logged-out website visitors across all their devices. A category leader in device identity resolution, BounceX helps companies like ThirdLove and Tumi orchestrate real-time, multichannel marketing programs customized for individuals behind each device. They’re best known for their impact on triggered email performance and website personalization.

Trustpilot is a leading independent review platform, free and open to all. With more than 58 million reviews of over 270,000 domains, Trustpilot gives people a place to share and discover reviews of businesses, and gives companies the tools to turn consumer feedback into business results. Our mission is to bring people and businesses closer together to create ever-improving experiences for everyone.

Pepperjam is a leading performance marketing solution provider redefining affiliate marketing through innovative technology and service expertise. Pepperjam’s Ascend Affiliate Marketing Lifecycle Platform is the only fully integrated solution purpose-built for retailers focused on turning advertising into a profit center. Pepperjam retains offices in Philadelphia, Santa Cruz, Toronto and Wilkes-Barre, Pa., and is a portfolio company of Banneker Partners and the Permira Funds.

Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by AI and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services.

Some of the most innovative digital properties in the world have long term, exclusive relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Business Insider, The Independent, and Le Figaro. Taboola, now over 1,300 people globally, is headquartered in New York City with offices in Mexico City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.

Microsoft Search Network is a part of your customers’ life, powering the devices, apps, and sites they use every day and meeting them in the moments that matter most. Searchers find the Microsoft Search Network on Bing and partner sites, through Windows 10, Cortana, and Office, plus across third-party platforms and partnerships — whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites. In the US, you can reach 126M unique searchers each month, conducting over 6 Billion searches. The Microsoft Search Network captures 36% marketshare - that’s 1 in 3 searches on the PC and 1 in 5 searches across all devices (desktop and mobile).

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results such as traffic, conversions, and revenue. The BrightEdge platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social, and mobile. BrightEdge's 1,700+ customers include global brands, such as Microsoft and Adobe, as well as 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California.

Icon Media Direct is a leading performance media agency specializing in linear and advanced TV and obsessed with maximizing ROI for its clients. With over 19 years in business, Icon has continued to lean into technology to innovate forward and provide best-in-class media planning, buying and attribution for clients to help accountably scale sales.