"Every day people follow the sun to our city in pursuit of their dreams," bid committee chairman Casey Wasserman said in a statement, adding: "We're inviting the world to follow the sun to California in 2024."

The Olympic movement takes such things seriously. In the past, millions of dollars have been spent on the design of emblems and the often-ridiculed mascots.

If LA 2024 succeeds in its bid, a subsequent organizing committee would create another logo for the Games themselves.