Re: Kentucky Bourbon in China

Easy. if they consume 25% of the world's spirit supply and they suddenly start consuming 25% of the worlds bourbon supply, what do you think is gonna happen to prices and availability?

I do think it's a great thing for the market in the long run...more bourbon sold, means more production, more producers and even better prices long term as production/expansion costs are spread across more product...but those reductions are a long way away.

As they say, it'll get worse before it gets better, stock up now to get yourself through the rough part

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Re: Kentucky Bourbon in China

Easy. if they consume 25% of the world's spirit supply and they suddenly start consuming 25% of the worlds bourbon supply, what do you think is gonna happen to prices and availability?

I do think it's a great thing for the market in the long run...more bourbon sold, means more production, more producers and even better prices long term as production/expansion costs are spread across more product...but those reductions are a long way away.

As they say, it'll get worse before it gets better, stock up now to get yourself through the rough part

Re: Kentucky Bourbon in China

Someone form Beam once went over the prospect of supply if every drinking age person in China bought a single 200 ml of their product. I have forgot the numbers but the ramp up on production just to meet that demand would be staggering, no pun intended.

Re: Kentucky Bourbon in China

Originally Posted by bobbyc

Someone form Beam once went over the prospect of supply if every drinking age person in China bought a single 200 ml of their product. I have forgot the numbers but the ramp up on production just to meet that demand would be staggering, no pun intended.

I have carried bourbon from the USofA to China, carried it back through customs in China and customs in the USofA and returned it to--as Bobby has put it--where it was "birthed"--in Kentucky. I still keep a DFS stash on the mainland, actually!

I have also purchased bourbon on the Chinese mainland, carried it across the border to Hong Kong, then hauled it through customs into the USofA. One such Beam bottle of note bears the images of only 5 Master Distillers.