Packaging Concept by Dmitry Kultygin

Dmitry Kultygin Spotlights The Beer Deer Packaging Concept

Dmitry Kultygin, the architect of the award winning project packaging concept by Dmitry Kultygin explains, Brewing traditions are rooted in the Middle Ages. Knightly coat of arms was widespread at that time, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner. In this project, a story about traditions is told using modern graphic language and heraldry techniques. Each sort of beer is coded with a shield with a certain division into fields, and the region of origin of beer is shown with a stylized image of a flag. Packaging takes us into an era of chivalry and nobility..