Content Marketing is Crucial to Expand Your Reach

Now is a good time for small business owners because they are flourishing in terms of finance and popularity. Among them, women entrepreneurs have managed to carve their niche in a unique way. The Internet has been a boon for small businesses as most of them couldn’t afford to spendlot of money on a costly marketing plan for promoting their products or services.

Content Rules the Roost

“Content is King” – you need to endorse your business online by generating quality content that appeals to the target audience. So what exactly is “quality content?” Vicki M James, Branding and Marketing Strategist of Stand Out Results states “You can't just write anything, you have to write using specific, long-tail keywords that your ideal clients will find valuable and use in their web searches."

Tips for Generating & Marketing Content

Just creating content will not do if you can’t devise a solid online marketing strategy. Here are a few points to remember:

Keep the content SEO-friendly (Search Engine Optimization). When people look for information online, they do so via search engines and you have to ensure your company name features among the top results of their website searches. The conversion rates of potential customers to qualified leads increase when your content is featured on their screens at the top.

Content marketing is an important part of any small business marketing strategy nowadays. As mentioned before, long-tail keywords have to be incorporated in what you write so that people regard your content as “valuable and useful”. For instance, if you own a consulting service that provides advice about insurance and loans in Chicago, you should use keywords like “medical insurance tips Chicago” or “getting bank loans easily Chicago”. Including the area you operate in helps the search engines to index searches more efficiently.

Consistency is vital for small business owners during content creation. Keep an organized content theme calendar so you don’t deviate from your goal. Try to plan ahead for 12-16 months. Map out themes for every month and filter them down into four weeks of content. Thus you will not have to face issues of content overload and there will be a steady flow of good material.

Who is your target market prospect? What are their likes and dislikes? What problems do they face? Think about the questions they ask on the search engines. Share your knowledge, skills, and expertise with your audience.

For more help about developing content marketing strategies, you can read the eBook called Guide for Content Creation for Small Businesses that highlights how to create a proper marketing plan, maintain a content calendar, generate more leads, and make more money!