A quick note of encouragement

When you work in public relations, your job doesn’t always lie within concrete boundaries. Of course, you have your set responsibilities that you agree to with your client, but there is always room to go above and beyond what is required.

Today I wanted to give a quick note of encouragement for all those in the PR and marketing industry to ask yourself:

How you might do your job better?

How can you go beyond what is asked of you in your job description to become a invaluable resource to your clients – and your own company?

To truly grow in your career, your capabilities and quality of tasks at hand must be constantly evaluated – and you shouldn’t leave it up to your superiors (and definitely not your client) to do this. As a professional, you have to take it upon yourself to recognize areas of growth and develop strategies to hone your skills.