How to use #longtailkeywords to build your #shorttailrankings

If you have a relatively new or low-authority website, then you know how difficult it can be to rank for high-volume, short-tail keyword phrases. Heck, any competitive keyword can pose a challenge, even for well-established sites. I often hear experts talk about going after the low-hanging fruit of keywords. “Forget about the short tail,” they say. I agree that that going after the low-hanging fruit is a good strategy, but not at the expense of those highly competitive phrases that will drive some great traffic to your site. Rather, it’s that low-hanging fruit that paves the way to ranking for those more competitive phrases. Very few searches are truly unique When it comes to search terms, there isn’t a whole lot new under the sun. Google says that 15 percent of all queries they get have never been used before , but that doesn’t mean it’s unique in the true sense of the wo...