Most everyone wants to be great, right? Why not. But in your pursuit of greatness, sometimes it is helpful to take a step back. Before we set out to conquer the world of search, let's first look at 3 simple things that will help you, as a search marketer, to not flat-out suck. That's reasonable, right?

As a non professional SEO - that is, I don't do SEO as a way to earn my bread - I believe that I've maintained somewhat of an objective, outside perspective. There's a tone that continues to describe the undercurrent in the SEO industry: Good versus Evil.
But, can and should moral judgments be ascribed to a method such as Black Hat or White Hat?

Lately the blogosphere is filled with posts about the reputation of the SEO industry and examples about how some SEOs resort to unscrupulous practices of buying links and black hat methods to reign superiority in SERPs.
Nowadays, every Tom, Dick and Harry has a we...

For anyone who hasn't been following this week/last week's whole Google and Bing copying and not copying saga, let me fill you in.
Google noticed late last year that Bing were showing the same result as Google for a misspelled query (torsorophy which should have been spelt, tarsorrhaphy). But Bing showed no spelling correction in their result. The news was broken via Danny Sullivan in another great investigative journalistic pieces.

There's been a lot of discussion about the effects, or lack thereof, of Google Instant on SEO. Initial reactions seem to have polarized users, and while it's probably too soon to predict Instant's impact on search behavior, this may be a good time to raise some questions I've been dwelling on recently regarding the state of optimization.
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Hello there. This is my first post on SEOmoz, I hope you'll find it interesting. It's about a thing that I was thinking on last few days and I want to share it with you.
I'm finishing my degree on System Engineering, and I'm more a systems analyst than a programmer, but no matter what I like most, I ...

Have you ever wondered how hard it is to do SEO for a site as huge as eBay?
In this video, Dennis Goedegebuure, director of SEO at eBay talks about his work at one of the biggest sites of the world and the challenges he faces at it.
This is the first video of a series of interviews shot by ...

The word “ninja” gets uttered a lot here in the Distilled office. As an outsider, I don’t know - perhaps they all have fly-by-night jobs where they go out, chasing baddies and saving the world... or it simply means being kick-ass awesome at doing SEO. Whatever, peaking in the “ninjahood” seems the ultimate goal, I mean, look ...

This is just for a bit of fun ... see if you can identify yourself or others from the following list. I don’t have much SEO advice, everything I learned I did from great sites like this one, so you already know it, but I wanted to put something back, in a light-hearted tone. Having spent months on blogs and forums learning everything I could about ...