Background*

Mr. Rudy M. Beserra serves as the Vice President of Latin Affairs at The Coca Cola Company. Mr. Beserra began his career at The Coca Cola Company in 1989 after having served as a Special Assistant to President Ronald Reagan on Latino and Small Business Affairs. Mr. Beserra has held a number of distinguished positions including Special Assistant to the Chairman of the National Republican Committee in charge of Hispanic and Business Affairs. He serves as a Member of Strategic ... Advisory Board of Nexos Capital Partners, LLC. Mr. Beserra is an active Board Member of a number of prominent Latino-focused organizations, including NALEO (National Association of Latino Elected and Appointed Officials), LULAC (League of United Latin American Citizens), and the Hispanic Association of Colleges and Universities. He serves as a Member of Corporate Board of Advisors at National Council Of La Raza, Inc. He serves as a Director of United States-Mexico Chamber of Commerce. He serves as the Vice Chair of the Congressional Hispanic Caucus Institute. In 1991, Mr. Beserra was awarded the Hispanic Community Commitment Award by the Latin American Management Association. In 1994, the United States Hispanic Chamber of Commerce presented him with a Special Recognition Award and in 1995, Mr. Beserra received the Hispanic Leadership Award from the National Puerto Rican Forum. He is a graduate of the University of New Mexico.

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