Matsuyama combines the peace and quiet of the countryside with the convenience of the city. Vistors can enjoy the history and culture on one hand, and the sea and the islands on the other. The hot springs are warm and so are the people.

While there is no specific outstanding feature in Matsuyama, the city has the perfect blend of a variety of positive features. It's a city that allows people to enjoy life, with different kinds of leisure and dining options to suit any taste.

This rich variety that is "just right" is typical for Matsuyama. Just right for the people who live in this city, just right for visitors.