Parle-G is an established company globally, but it currently faces a huge problem. This is caused due to the increase in prices of raw materials, resulting in falling profit margins. The problem that the General Manager, Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose biscuit brand. Over the past 18 months, the manufacturing costs have increased resulting in decreased profit margins to 10%. There is substantial pressure to reinstate the margins back to 15% but it involves analysis of various constraints through logistics and reasoning. The company has many strengths and weaknesses. It is a market leader for the established product Parle-G. It also has the largest distribution network. Nevertheless, Parle-G has no brand loyalty. It is a very price sensitive market owing to the Value for Money (VFM). These being the weaknesses hold competition as its main weakness. It could further lead to profit erosion and entry of unbranded players into the market. Notwithstanding these threats, the company beholds many opportunities such as exports and affluence. The growing affluence shows the rise in purchasing power of the consumers. Parle-G has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years. Based on the SWOT analysis, we can deduce the issues and constraints. There are many competitors who are waiting for Parle-G’s market share; be it branded competitors like Britannia, Nestle, or unbranded competitors who benefit in the rural areas. The market share is highest with Parle-G because of the Value for Money it awards to its consumers. The company’s niche product is Parle-G, and its expansion towards the affluent consumers’ product is low. And due to this,...

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...﻿CaseParle-G
By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in devising a future strategy for the Parle-G biscuits i.e the pricing and marketing aspects etc.
Strengths
a. Parle-G offered Value For Money (VFM) to consumers, hence humungous sales in 2002.
b. It is a market leader in low priced biscuits .Internationally very few food items were available for US$1.00 per kg.
c. It has an extensive distribution network, diverse manufacturing base.
d. Positioned rightly as a combination of energy and taste. Target audience “Mothers and Children” in Exhibit 8 seemed to work well
Weaknesses
a. Huge dependence on Parle-G’s best selling SKU which is a 100-g pack.
b. Consumers perception is rooted so strongly in Parle-G’s low price that it undermines other product attributes like quality and taste.
c. Lesser penetration in retail outlets. Out of 15 million retail outlets in india Parle-G was sold in 2.5 million.
d. VFM is the only value dimension which the consumers seem to be plugged into with Parle-G .
Opportunities
a. If Parle-G targets the Aspirer and the seekers section consumer category especially there children...

...this they are offering various promotional schemes in order to make their brand familiar to consumers and to have a Competitive edge.
ParleG Industries has made a rapid progress in the variety, quality and quantity of biscuits and baked foods and has become India’s biggest brands and the preeminent food brand of the country. It is equally recognized for its innovative approach to products and marketing. The company’s offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits the more lifestyle-oriented recently launched ‘Monaco Zabardast Zebra’‘’ Having succeeded in garnering the trust of almost one-third of India's one ParleG lion population and a strong management at the helm means ParleG will continue to dream big on its path of innovation and quality.
This project aims at studying the effect of the various Promotional schemes offered by ParleG during the period of May and June on its overall sale of the products offered in Promotions. The total increase in sales percentage was also tracked.
Objectives:
* To deliver right SKU &amp; Gift item to right place in right time.
* To achieve internal customer satisfaction level to 95%.
* And to increase the consumer base for newly launched product.
* To penetrate market with greater share of business.
* To leverage Parle...

...﻿Procter & Gamble
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products.
William Procter, a candle maker, and James Gamble, a soap maker, both born in the United Kingdom of Great Britain and Ireland, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris.[5] Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.
A.G. Lafley, the company's chairman, president and CEO said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate."
P&G remains a highly selective employer as less than 1% of all applicants are hired annually.
The 4 P's of the Marketing Mix
Product – The products or services offered to your customer: Their physical attributes what they do, how they differ from your competitors and what benefits they provide.
Price – How you price your product or service so that your price remains competitive but allows you to make a good...

... “a problem well defined is half solved.” From the case, the main problem is how P&G should capitalize in the intense competition market (objective), especially with the launch of Plax to ensure the continued profitability of Scope and sustain to be the 1st place in the mouth wash industry (success measure), given the differing points of view from the various business team members (constrain). To achieve the goal, the company must be innovative to invent a new positioning strategy for Scope and focus more on "health-related benefits" products. Furthermore, from the case, we notice that Listerine, one of the major competitors of Scope had become popular and took over the leading brand name in the market. So currently Listerine has become the first choice of the consumers instead of Scope. Therefore P&G should identify the best alternative and develop a new plan in order to achieve their mission: provide branded products and services of superior quality and value that improve the lives of the world's consumers for now and next generation.
2.0 Enumerate the Decision Factors
Two sets of decision factors must be enumerated in the decision-making process: alternative courses of action and uncertainties in the competitive environment.
Alternative courses of action are controllable decision factors because the decision maker has complete command of them. There are a few alternative courses of action that can be employed...

...NOTE: Thumb rule for harvard casestudy is to have a hard copy of the case and minimum three reading is necessary to comprehend and answer the questions related to the casestudy. Following questions needs to be answered after reading the casestudy of Tata Motor (in the hand written format and to be submitted on the session of discussing the case, this will be used for your individual evaluation purpose)
* CaseStudy on ParleG: Will be discussed in next to next class
* The case enables the learner:
* to appreciate that tactical decisions such as pricing are not made (or, atleast, are not made effectively) in isolation of bigger picture of marketing strategy.
* to encourate the participants to explore the challenges surrounding the sustainability of a value-for-money positioning.
* to provide participants with the opportunity to devise both short and long term marketing plans.
* Following question are supposed to be answered (hand written) and to be submitted in our next class. This case is ideal for illustrating the complexities that emerge when making a pricing decision in the context of a brand and product category strongly associated with a value-for-money proposition. Answer your view point on following points in relation to the...

...ParleG
The following casestudy is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer, called Parle Products Pvt. Ltd.
Company overview
The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. ParleG are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company was using a mass market strategy which is why the price of the ParleG biscuits has maintained 1$ per Kilo since 1990. In 2009 the company had 74% of the market shares of the Indian glucose biscuit category. The biscuits were sold in 2.5 million outlets. Other brands of Parle Products Pvt. Ltd. are Marie in the tea time category and Hide n Seek and five other brands in the premium category. In 2008/2009 the company recorded sales revenues of INR35 billion. 68 percent came from ParleG. The company is known all over India for offering high value for a low price (value for money). The products are available in India, Bangladesh and South Africa because the company had adopted a “follow the costumer” strategy in order to maintain low marketing costs.
The two main target groups are 5-14 year old children and...

...﻿Zack von Schneidau
10/09/2013
Mktg_495
Casestudy: Proctor and Gamble Inc.: Scope
1. Problem Definition
Canada held scope as one of the highest market leaders and today shares the greatest market share. Scope was able to capture the market in 1990 with positioning itself as a great tasting mouthwash that is refreshing and prevents bad breath. These days a new company is taking over a part of the mouthwash industry except they are focusing on specifically plaque fighting abilities. The new company that is taking a roll I the existing market is Plax, they are gaining market share and proctor needs to come up with a different marketing campaign. How can we as Proctor & Gamble gain more back more of the market in the mouthwash industry and increase sales in Canada with a the state of the new market?
2. Situational Analysis
There are several aspects of the situational analysis we have to look at for Proctor & Gamble. Internally we should highlight the strengths that scope brand brings to Proctor & Gamble but also recognize our weaknesses so we can correct those. Moreover there are aspects of the external environment that need to be addressed. The opportunities are clearly out there for P&G and to exploit those would be necessary to gain a greater market share. We need to also make sure that while we are taking calculated risks on the opportunities we have to be aware of the threats that could harm the company and brand....

...Casestudy: Dell Computer Corporation
Number of words: 2352
Introduction
Dell Computer Corporation is one of the most famous computer brands in the world, and relies on its unique development and management model that occupies the large number of PC sales volume in a long term period. Dell Computer Corporation can be successful and lead the PC sales industry, because of the simple vision and business concept- the personal computer could be built to order. Through the build-to-order strategy customers were able to order directly and their orders were routed by means of a credit check and soon after directly to the manufacturing. Finally their orders were then built, tested and shipped to the customer eventually. Furthermore, the customers were promised to receive the order 5-7 days after the order was made. In addition, Dell Computer Corporation also took steps to reduce middle man so that to identify the customer needs, keep costs down, wring efficiency out of its direct sales and build-to-order business model, which is the another significant reason that Dell can still keep the leading position in the PC sales industry in nowadays. Further Dell practiced just-in-time inventories as well. Moreover, Dell Computer Corporation has a diversity of product portfolio. The company has implemented various categories for the each segment of the market. (Thompson, A., Gamble, J.,) All these strategies are vital for the company’s success.
The foundation...