Wednesday, July 4, 2012

New Book by ‘Hippo’ Author Helps You Become an "Authorpreneurs"

A new book by renowned children’s author Hazel Edwards (and supporter of all things comics on the Australian scene!), has just been published to help writers, illustrators and comics creators build sustainable careers in a rapidly changing industry. Best known for her book There’s a Hippopotamus on Our Roof Eating Cake, Edwards’ latest title Authorpreneurship: The business of creativity shows authors how they can invest in their creativity to increase their professional opportunities.

Today’s creator needs to be an ‘authorpreneur’—an originator and an entrepreneur. Apart from crafting words or images for specific audiences, this means learning the marketing, publicity, technological, legal and entrepreneurial skills to establish and maintain. Authors have become small businesses, so they need new tools to maximise their business opportunities. They also need support to adapt to a fast-changing, digital, global industry.

This practical book offers strategies for beginner, mid-list and highly experienced creators to help sell work for longer, in varied new formats and to larger audiences by:

Building an author brand

Networking in person and online

Becoming a strategic thinker

Writing effective proposals

Costing your time

Delegating or collaborating

Developing effective business systems.

It includes checklists, hints, case studies and hypothetical scenarios to help authors explore the situations they might encounter as an authorpreneur.