Normal people define cool as laid-back, excellent or highly skilled, but most guitarists define cool as Jimmy Page circa 1975 in a black velvet bellbottom suit decorated with embroidered dragons, playing a Les Paul slung down to his knees. As the musical mastermind behind Led Zeppelin, one of the greatest rock bands of all time, Page elevated the guitar riff to an art form, crafting orchestrated overdubbed parts that bludgeoned listeners like the hammer of the gods.

Page’s musical contributions with Led Zeppelin are well known to readers of this magazine, but here are some cool facts about him you may not know. As a session musician in the Sixties, Page played guitar on the singles “Gloria” by Them, “You Really Got Me” by the Kinks, “I Can’t Explain” by the Who and “It’s Not Unusual” by Tom Jones.

He’s owned homes previously lived in by Richard Harris, Michael Caine and Aleister Crowley, and his guitar collection consists of more than 2,000 instruments. The devil sold his soul to Jimmy to learn how to play the blues. As for that guy in the Dos Equis ads, forget him—Jimmy Page has already won the title of Most Interesting Man in the World.