Google rallies as profit beats forecasts on ad revenue growth

Anya George Tharakan, Yasmeen Abutaleb

3 Min Read

BENGALURU/SAN FRANCISCO (Reuters) - Shares of Google Inc rose nearly 12 percent after the Web search leader’s profit beat forecasts for the first time in the last six quarters, boosted by strong advertising revenue and comments by its new chief financial officer on disciplined spending.

A logo is pictured at Google's European Engineering Center in Zurich April16, 2015. REUTERS/Arnd Wiegmann

Google rallied to $673.50 in extended trading after closing at $601.78 on Nasdaq. That would mark an all-time high for the stock in regular trading if it closes at that level on Friday, adding roughly $40 billion to its market value.

Google remains the most valuable publicly traded U.S. company after Apple Inc.

Google’s expenses rose 10 percent to $12.9 billion in the second quarter ended June 30 from the year-ago quarter, and remained at 73 percent of revenue, the company said on Thursday. But expenses only grew by $91 million from the first quarter, and as a percentage of revenue declined by 1 percentage point.

Google’s stock rally also appeared to reflect Porat’s comments. The stock was up a little over 7 percent after the close of regular trading and steadily rose during the call as she talked about keeping expenses under control.

Advertising revenue grew 11 percent to $16.02 billion from the year-ago quarter, while the number of ads, or paid clicks, rose 18 percent, the company said.

Advertisers pay Google only if a user clicks on one of its ads. “Cost per click,” or the average price of online ads, fell 11 percent, but was more than offset by the increase in ad volumes.

Google’s ad revenue has been under pressure as consumers access its services on mobile devices such as smartphones and tablets, whose ad rates are typically lower.