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Did someone forget to tell me it was re-branding week?

Next on the list of new corporate logos, MySpace's recent addition, seen on the left. At the Warm Gun design conference on Friday afternoon, MySpace VP of Product Mike Macadaan unveiled the new logo in his presentation, "Designing for Real-Time: The Usability of 'Right Now.'" Instead of keeping the actual word "space" in the logo, they've decided to go with a literal interpretation by replacing the word with, that's right, absolutely nothing. Macadaan's reasoning is that because MySpace is a "platform for people to be whatever they want," the company is giving them "the space to do it."

but graphic design blog KitsuneNoir's Bobby Solomon clarified it for us in a tweet:

"To be clear, the new Myspace logo is a modified version of Akzidenz-Grotesk medium, for the type nerds out there." Here's a shot of the unmodified version:

MySpace's parent company, Rupert Murdoch-owned NewsCorp, has been ailing over the past five years, taking its lowest dip at 6 dollars per share in March of last year. Since the rise in popularity of the private company Facebook, MySpace's relevancy has been consistently criticized as negligible. A re-branding in the arena of corporate identity politics is part of what the company is banking on.

The company may need another trick or two up its sleeve if it wants to be seen as relevant in the world of social media once again. In an email response to my questions, Rosabel Tao, Senior Vice President of Corporate Communications at MySpace, confirmed there is more to come:

"the logo will be one element of our upcoming redesign."

Will the redesign go the way of Digg? Or will it be generally well-received, a la "the new Twitter?"

Of course, @GapLogo had to weigh in on Twitter: "That new MySpace logo? I mean I know I have very little room to talk but holy shit."