Shellfish Association unveils branding initiative

Friday

Apr 19, 2013 at 2:00 AM

By Jason Graziadei

I&M Staff Writer

The Nantucket Shellfish Association unveiled its branding initiative for the islandís bay scallops last night, announcing a new logo, packaging and a website to promote and protect the prized shellfish.

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The association believes the branding initiative will protect and promote the bay scallop fishery by actively identifying the origin of Nantucketís scallops and maintaining a premium market for the islandís catch.

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