If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website.

Start focusing on improving your mobile experience

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect.

Show benefits, value or solutions to problems

Links with longevity suggests that your site is an established voice for whatever topic it covers. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors.

Headings and SEO

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Gaz Hall, a Freelance SEO Consultant, commented: "Search engines have a limited ability to recognize images, animation, video and audio."

Longtail terms

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. The main text content on the page must be unique to avoid Google’s page quality algorithms.