Stocklines: Baxters

BAXTERS is expanding its soup range with the introduction of four new variants. Cream of leek is added to the Favourites range and butternut squash and bean joins the Healthy Choice range. The calorie- and fat-controlled Healthy Helpings range is boosted by the introduction of chicken & vegetable casserole, with cream of red pepper added to the Vegetarian range. The past six months has seen the company develop all its soups to reduce sugar, fat and salt.

Baxters has introduced pricemarked packs for the independent channel. It is hoped the packs, available across its entire range, will encourage customer confidence and maximise the opportunity for sales. The company says research shows that sales of...