DSE also has a line of 14 legacy brands that are housed under the original name of the company, Numark Brands. Our collection of legacy brands sets us apart. We reimagine nostalgic health and wellness brands and introduce them to new generations.

Our Mission and Core Values

Provide superior healthcare products at a fair price

Passion to provide high quality products and value.

Strive for continuous improvement and growth

Uncompromising integrity and honesty in all communications.

Commitment to create an environment where participation and creativity are valued.

Our Leadership

Each member of the leadership team has extensive experience developing products that meet consumer needs and bringing them to market. A common experience they share is that they were all executives at Johnson & Johnson.

Moaiz F. Daya

CEO/President/Partner

Prior to co-founding Numark Laboratories and then DSE Healthcare Solutions, Moaiz worked in product management at the Arm & Hammer Company, International Playtex and Johnson & John Baby Products Company where he was Director of New Products.

In 1983, Moaiz left Johnson & Johnson to become President of Essex Manufacturing Corporation, a contract manufacturing business that he and other investors acquired. At Essex, Mr. Daya was involved in a turnaround situation which was accomplished through successful productivity increases, the development of new patented technology, and an asset sale. In 1989 after selling Essex Manufacturing Corporation, Moaiz joined Numark Laboratories. In 2005, Moaiz bought 4 of the Numark brands and launched DSE Healthcare Solutions.

Civil Society Engagement:
Moaiz has a long record of voluntary service in Leadership Positions to Community Institutions as well as with the Aga Khan Development Network, with extensive presence and contributions in Africa and South and Central Asia. His service includes President, The Aga Khan Council for Eastern USA; Chairman, The Aga Khan Grants & Review Board for USA; Chairman, Focus Humanitarian Assistance; Trustee, Landmark College in Putney, Vermont; USA convener for the Aga Khan University.

Moaiz currently leads the advisory Committee on Resource Mobilization for the Aga Khan Academies currently operating in Mombasa, Kenya; Maputo, Mozambique; Hyderabad, India.

Moaiz went to school in Tanzania and Kenya and obtained his Bachelor of Arts degree in Economics (with Honors) at the University College in Daressalaam, Tanzania in 1968, and his MBA at Columbia University in 1972.

Robert C. Stites

Chairman/Partner

Mr. Stites has spent his entire career in consumer goods marketing. He joined Colgate Palmolive Company as an assistant product director in 1957. In 1962, he joined SSC&B Advertising Agency as Vice President and Account Supervisor. He joined J&J in 1967 as a Group Product Director and in 1972 was named Vice President of Marketing and a member of the Board of Directors of J&J Baby Products Company, and in 1981 was named President and Chief Operating Officer of J&J Products, Inc.

Mr. Stites has a B.S. from Rutgers University and an M.B.A. from New York University.

His past activities include service as Chairman of the Board of the American Management Association, membership on the Executive Committee of the Cosmetic, Toiletries and Fragrance Association, the National Committee for the Prevention of Child Abuse and the Board of the Ethics Resource Center. He is presently a member on the International Affairs Committee of the Consumer Healthcare Products Association.

Scott R. Emerson

Executive Vice President/Partner

Mr. Emerson is the founder and president of The Emerson Group, an industry-leading provider of consultant and sales execution services. A division of the company is Emerson Healthcare, which provides centralized invoicing, order processing, warehousing and shipping.

With 30 years of experience in the industry, Mr. Emerson has held senior management positions within brand management, new business development, sales operations and field sales for Fortune 500 companies including Johnson & Johnson, Unilever, and Novartis. Mr. Emerson is currently on the Board of Directors for the Consumer Health Products Association.

Khalil Daya

General Manager, VP Business Development

Prior to joining DSE Healthcare, Khalil spent 10 years in the consumer healthcare and pharmaceutical industries. He has worked at Fortune 500 companies including Nestle HealthCare Nutrition, Philips Oral Healthcare and Novartis Pharmaceuticals. He held senior positions within marketing, sales management and field sales, with a strong emphasis on medical professional and patient outreach. Khalil has experience in both domestic and international markets; during his tenure with Nestle, he undertook two global assignments that were based out of their world headquarters in Switzerland.

Khalil has an M.B.A. from The University of North Carolina at Chapel Hill and a B.A. from Washington University in St. Louis

He is a member of the Consumer Healthcare Products Association

Michele Muhammad

Chief Marketing Officer

Michele brings more than 20 years of experience in Consumer Packaged Goods marketing and consulting to her position as Chief Marketing Officer of DSE.

Prior to joining DSE, she worked for Johnson & Johnson Consumer Companies where she honed her traditional brand management skills of market research, agency management, new product development, and advertising.

At The Luminations Group, she found herself most at home embedded in client teams building relationships and brand strategy for entrepreneurial and Fortune 500 companies. She also enjoyed training Johnson & Johnson Consumer Insights sessions worldwide.

At the Emerson Group she and her team directed, honed and influenced strategies to help build clients’ consumer brands across 16 HBA categories.

Michele holds an MBA in Marketing and Strategic Management from the Wharton School at the University of Pennsylvania and her Bachelor’s Degree in Policy Studies from the Maxwell School of Public Policy at Syracuse University

David Burton

Vice President of Operations

Dave is the Vice President of Operations for DSE Healthcare Solutions. Dave has over 32 years of Operations and Supply Chain leadership experience across the Consumer, Pharmaceutical, Animal Health and Medical Device segments. Dave holds a BaSc in Chemical Engineering from the University of Waterloo in Canada. His professional experience includes several progressive leadership roles in Canada and US at Procter & Gamble, Pfizer and more recently Johnson & Johnson. During his time at J&J, Dave was responsible for the global supply of some of the world’s most recognizable brands including Listerine®, Band Aid®, Lubriderm®, Neosporin® and Visine®. Coupling a rich professional life with a rich family life, Dave lives in Doylestown Pennsylvania with his wife and four daughters.

Our Quality Promise

Each and every product offered by DSE Healthcare Solutions meets stringent guidelines for quality, purity, and potency.

From the ingredients to the finished product, they all provide a safe, effective, superior quality that exceeds industry standards

Guaranteed Satisfaction: If a consumer is not completely satisfied with any of the DSE Healthcare products they can call 1 800-214-2379 for a full refund.