IRI SITUATION

ROUND 2

After the success of our first shoot, which helped lead to the most profitable month of the companies history, we chose to create a second series of photos! This time featuring the shoes being worn to help humanize and make the shoes feel attainable to the masses.

This is the photography of Jairo M Villa, a Los Angeles based photographer and art director. His focus on fashion and product photography has defined a style that is rich with color, detail and emotion.