Category: Integrated Marketing

By Noelle Graf Content may be king, but when it comes to Facebook, engagement rules. Engagement with your brand’s Facebook posts not only reflects your brand’s ability to capture attention but it also plays a large role in Facebook’s EdgeRank algorithm, which determines how many people actually see your posts. As the largest social network, […]

By Noelle Graf Content marketing, SEO, social media, PPC — the digital marketing landscape is vast and a little intimidating. Just like you wouldn’t head out on a cross-country road trip without GPS, you need to know what you’re up against when it comes to online marketing. Digital marketing trends and strategies constantly evolve. If […]

By Maddi Hardy Who didn’t hear about the infamous scandal of IHOP becoming IHOb? It was a marketing scheme that flooded all of our social media channels. As it has now come out, it was never their plan to permanently change their name to IHOb. It was all just part of a grander plan to […]

By Noelle Graf Net neutrality is the principle that Internet service providers should enable access to ALL website content, without favoring or blocking access to particular websites. On December 14, 2017, the Federal Communications Commission voted to end net neutrality, in a move led by FCC Chairman Ajit Pai. The decision is supported by Internet […]

By Tara Alvey Most aspects of a business depend upon the success of its marketing. Without marketing, even the best company in the world with the best products and/or services would struggle to reach potential customers. With the many ongoing changes in business, marketing tactics and technology, it’s important to make your marketing work for […]

By Noelle Graf As you’ve undoubtedly heard by now, the Facebook algorithm has undergone a major change. On January 11, 2018, Mark Zuckerberg made an impassioned announcement vowing to “fix” Facebook. Accordingly, the News Feed would be changing to favor person-to-person engagement. Specifically, Zuckerberg said, “I’m changing the goal I give our product teams from […]

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