Tag: MBMJ

The rumors are true; it's time to say farewell to Marc by Marc Jacobs. Called the "little sister line" founded in 2011 by Jacobs and his business partner Robert Duffy, MBMJ will no longer exist as a separate entity, but become intertwined as part of Jacob's main brand. The decision is speculated to help increase his…

Social media is the latest trend for casting campaign models in the fashion industry. Marc by Marc Jacobs used Instagram and Twitter to successfully cast a campaign that ran last year, and they decided to bring it back. Instagram and Twitter users post photos of themselves with the hashtag, #castmemarc. Last year's contest received over…