me and my shadow

take control of your data

What are digital traces?

Through your computer, mobile phone, and other digital devices, you leave behind hundreds of digital traces (also called data traces) every day: bits of information about you that are created, stored, and collected.

When your digital traces are put together to create stories about you or profiles of you, these become your digital shadows. These can give others huge insight into your life; and they can also be totally wrong. Either way, once they're out there, they are almost impossible to control....

control your data:simple how-to's

Investigationsinto the data society

We live in a world currently suffering from an extreme case of Obsessive Collection Disorder. What is actually going on? Where do we fit in? What does all of this mean for us? This section takes a deeper, more in-depth look at things.