Imagine what would happen if I just went crazy one day and started making stuff up. I mean, we've built up such a relationship of trust over the years. But I've found my evil twin, and he's working for the Bucks Free Press.

Kettle Chips are running a slightly improbable ad campaign, slogan "No Science, No Fiction, Just Real", in which food science technology is the bad guy and high salt, high fat, low nutrient junk food is the wholesome alternative.

Now, I had all kinds of awful things to say about Dr Bannock, but he's written me such a nice collection of emails, and put such an earnest retraction of his PhD on his website that I can't bring myself to speak ill of him.