Wishbone Bike utterly re-organizes when and how a kid learns to ride. In a single blow, it replaces multiple products you could have bought, broken and thrown away between ages 12 months to 5 years. Wishbone Flip has the same philosophy in mind. Our idea is to design stuff that is so good it changes you, just a tiny bit.

Maybe you get outdoors more, or choose to walk instead of drive. Maybe your toddler entertains themself for a full half hour, or you finally have a wooden toy that improves your interior design. You can pass it down through each of your kids, and share it further when they’re done. You’ll take the time to replace a part, and love the look on your little one’s face when you do the repairs together.

And here’s the litmus test. Maybe – just maybe – you’ll resist the temptation to ‘buy more stuff’ because what you’ve already got is great. We’re aiming high for social, ethical and environmental sustainability in everything we do, through raw materials to where and how we manufacture, office systems and support for other interests.

Wishbone Design Studio is committed to measurably improving our sustainability performance year by year