Leadership

Meet Our Management Team

Marc Poirier

CEO & Co-Founder

Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!). Named one of the top 25 most influential PPC experts, he’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world, if you’re looking for him on the weekends, he’s most likely gone fishing.

Bruno Martel brings more than 20 years’ experience in finance to the Acquisio team, previously serving as CFO at Nstein Technologies, a publicly traded company sold to Open Text in 2010. Bruno is a Chartered Professional Accountant (CPA) and graduated from HEC Montreal. Bruno and his family are avid skiers, and when there is no snow they switch to cycling.

Alexandre Lamoureux oversees Acquisio’s global sales and operations. His managerial career was launched with Montreal’s popular newspaper, Communications Voir Inc, and continued at Divergo Medias, Montreal Exchange, and Emovendo. He is a family man who loves to travel, and when he's not working he's either watching, playing, or coaching hockey.

Jean Lesage, Vice President of Corporate Development, has more than a decade of corporate management experience and handles all Legal and Business Affairs at Acquisio. Previously serving as VP, Legal and Corporate Affairs at Mediagrif, Business Development at National Bank and President of 97y40, Jean can often be seen riding his red scooter to and from the Acquisio office.

Richard Couture, Co-founder and EVP PaaS, is a Marketing Technology Solutions expert who had more than a decade of experience in the Information Technology sector before co-founding Acquisio back in 2004. Richard holds a Masters degree in Software Engineering and a Bachelors degree in Information Systems from the Université du Québec à Montréal. He loves coaching his children’s minor league sports teams and playing recreational soccer and hockey.

Bryan Minor is our resident rocket scientist and Internet advertising algorithm expert. With a PhD in Physics from the Air Force Institute of Technology, he is the founder of ScienceOps for algorithm development and is credited with developing Acquisio’s BBM system and AdMetrica. He worked with DARPA (Defense Advanced Research Project Agency) on space physics nuclear threat mitigation (!) and with leading flight biotech firms (Merck, Pfizer, ABI and more) before focusing on Internet advertising optimization. When not pondering the world of algorithms he likes to read, hike, ski and fly fish.

Robert Schneider, eVP, Strategic Sales at Acquisio, is a senior sales executive with a diverse background in domestic and international sales in the digital advertising technology industry. Acting as VP of Sales for major companies over the past 20 years, Schneider has experience leading the sales team at Canon USA, Inc, Virtual i-O, Flow Systems Corporation, Nurun and Mediagistic. On his down time he enjoys mountain and road biking.

Board of Directors

Marc Poirier

CEO and Co-Founder, Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!). Named one of the top 25 most influential PPC experts, he’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world, if you’re looking for him on the weekends, he’s most likely gone fishing.

André Gauthier, Chairman

André Gauthier is the Managing Partner at Tandem Expansion, a Canadian growth equity fund. He has more than 25 years of business and management experience and holds a Bachelor’s degree in Business Administration from HEC Montreal. He is also a member of the Canadian Institute of Chartered Accountants and the Ordre des Comptables Agréés du Québec since 1984.

Ann Girard

Ann Girard, Investment Director of Emerillon Capital, is a financial executive with more than 15 years experience in financial and strategic planning, investments, acquisitions and financing in services, technology and manufacturing sectors.

Francois Ramsay

François Ramsay is the SVP of Corporate Affairs and General Counsel at Yellow Pages Group, Canada. He is a seasoned senior executive specializing in law and communications with more than 25 years leadership experience in media, technology, telecom and manufacturing.

Luc Filiatreault

Luc Filiatreault is a successful serial entrepreneur, building and selling 6 businesses, including 3 publicly listed companies on Toronto Stock Exchange. Luc is the VP Venture Development at OpenText and the Chairman of the Board for Make a Wish, Canada. Filiatreault was named by the Globe and Mail as one of the Canada’s Top 40 under 40 in 2005, and he was named “IT Personality of the Year 2009” by the Quebec IT Association.

Perkins Miller

Chief Digital Officer at NFL Media, Perkins Miller is a Digital Media Executive with broad experience launching and operating complex ventures, either within large corporations or start ups. Perkins has received several Emmy Awards, including an Emmy Award for NBC Olympics.com coverage of the 2008 Games, and he was named #3 among Sports Business Journal’s Top 20 “Most Influential in Digital Sports” in 2008.

Advisory Committee

Bruce Clay

Bruce Clay, author of “Search Engine Optimization All-in-One for Dummies,” is the founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm. As an industry thought leader, Bruce speaks at leading industry conferences and conducts internet marketing training courses for students worldwide. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and more.

Mona Elesseily

Mona Elesseily, voted 2013’s “Most Influential Figure in SEM,” is the VP of Online Marketing Strategy at Page Zero Media. In her career, she has significantly improved campaign performance for brands such as Capital One, Cathay Pacific, The Jimmy Pattison Group and more. She regularly speaks at international online marketing events and has written two books on Yahoo!. She's a popular writer for publications including the Huffington Post and writes a well-read column for Search Engine Land.

Andrew Goodman

Andrew Goodman is the founder and President of Toronto-based PPC-focused marketing agency Page Zero Media. Andrew has been speaking and moderating at countless industry conferences since 2002 and is an accomplished author in the marketing sphere. In 2008, he published “Winning Results with Google AdWords” (2nd ed.), considered the leading resource in the field. He's also co-founder and a board member for HomeStars, an online review site that reached #71 on the 2014 Profit 500.

Adam Scott Riff

Adam Scott Riff is the Vice President, Digital at ADT security systems. He has more than 13 years’ experience in marketing, digital media, strategy, product management, and operations leadership. Previously managing $60 million in annual digital media spend across more than a dozen clients, Adam built a digital marketing professional services practice for MediaWhiz from $0 to a multi-million dollar LOB. He is considered a thought leader in the digital marketing space.

David Szetela

Named one of the Top 25 Most Influential PPC Experts in 2013, David Szetela is one of the world’s best-known experts in online advertising. He is the Owner and CEO of FMB Media, a PPC advertising agency, and his two books on PPC advertising have trained a generation of marketers. David frequently speaks and writes for notable SEM events and publications and he was the host of a weekly radio show called PPC Rockstars, distributed by Webmasterradio.fm and iTunes.

Matt Van Wagner

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid search advertising. He is the President and Founder of Find Me Faster, a search engine marketing firm based in Nashua, NH, as well as a popular speaker and moderator at search conferences around the world. His award-winning presentations are usually as entertaining as they are informative.

Marty Weintraub

Marty Weintraub was named “Search Personality of the Year,” at the 2013 US Search Awards. He is the Founder and Evangelist of aimClear, an online marketing agency, focused on audience targeting and customer acquisition, as well as the author of two books, including the critically acclaimed, "Killer Facebook Ads." He is a fixture on the international conference circuit and he regularly contributes to respected marketing publications.

T-Shirts

Become part of the loud and proud movement of Acquisio lovers who get a kick out of showing off their Acquisio branded swag!

Pick up our smile-inducing and conversation-starting t-shirts, coffee mugs, hoodie sweatshirts and much more over at Cafepress.

And it’s not all just saucy talk—100% of the proceeds from the sale of our branded merchandise are donated to the Make-A-Wish Foundation.

About Us

Acquisio is a performance media solution that enables digital marketers to optimize their search campaigns and report on social, mobile, and display initiatives.

Acquisio’s automated system does 90% of the work for its users, ensuring more of their time is free for analyzing data and improving campaigns.