The year was 1984. First Point, Malibu, the quintessential perfect California wave, was about to be destroyed. Three people organized and worked with the local municipalities until they were satisfied that their efforts to preserve that iconic wave would be successful.

This was the genesis of Surfrider Foundation.

Today, we are doing this same thing in about 18 countries around the world.

Our mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network.

You can think about that as three concepts:

1) Protection and enjoyment

We don’t want to put a velvet rope around a beach and tell people to keep off. We’re surfers, we’re beach goers, we’re watermen… we enjoy the coasts. We’re a user group.