While the internet has become a popular platform for businesses to market their products and services to consumers, companies shouldn’t underestimate the value of direct mail campaigns.

Direct mail campaigns are a personal, clever and effective way of directly conveying the brand message to a specific audience. They increase brand awareness while also educating, informing and building a meaningful relationship with your customer base.

Charles Elena’s brochure design service could greatly benefit your business because most people sort through their mail on the day they receive it, meaning potential customers are likely to notice your company’s mail advertisements immediately. It’s also common for people to pin their mail on a board or fridge in their home. This serves as a constant physical reminder of who the brand is and what it stands for every time people walk past the advertisement.

A dynamic and interesting brochure design will catch the attention of readers. Charles Elena goes one step further to ensure your business targets the right market for your brand. Our expert designers, brand strategists and developers work together to determine which people on your mailing list are most likely to respond positively to the campaign in order to avoid wastage and save your business money.

Our design team carefully evaluates each campaign. We track and analyse consumer reactions to the campaign before providing your company with comprehensive statistics about the campaign’s success.