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Not a huge difference, The biggest ive seen, Or atleast was able to see, Was a €9,000 difference in Germany, In the UK its only a £4,245 difference, Not huge or double. All variants of the BRZ/GT86/FRS are pretty much the same price everywhere, Id say both cars are priced pretty nicely wherever you are, But id rather spend that extra 6k and get the new STI or 5.0

oh... i've been mistaken. I stand corrected. However, I don't think it's overpriced in the states. Elsewhere tho... The pricing on those cars are pathetically different all over the world. I thought the FRS was a cheaper version of the Toyota, so that they can sell both the BRZ and GT86 more everywhere around the world. Didn't expect the BRZ to be cheap in the states as well

Nonetheless, I think 25k USD is a very very good price for a BRZ because it's RWD, and barely more costly than a FWD Civic of similar power.

BUTTTT, everywhere else in the world it's quite expensive. Where I live it's 2x the price of the Fiesta... and more expensive than the Impreza WRX which has AWD and 268hp. That's stupid

Its actually less, The FRS is $225.0 less then the BRZ, And $4,525 more then a Fiesta ST.

Short answer, Both cars are ment to be affordable fun and stylish, Plain n simple, Other then those 3 reasons, I dont see any other reason to get one, You want Mpg get a Prius, You want a rally car get a WRX, You want reliability get a Honda or Chevy, You want luxury get a MB or Audi. But if you want those 3 things, Get those 2 cars.

My previous comment listed at least 6 qualities the FiestaST has an advantage to the BRZ/FRS, 5 of which weren't laptimes. And the FiestaST is $5k cheaper.
... I just don't get the appeal of the BRZ/FRS. It's RWD, so? It's not fast, it's not frugal, it burned up its brakes within a few hard laps, it's tires are terrible, and it's not really cheap.
This is how I see it; you can go faster, have as much fun, be more frugal, and spend a whole lot less.
... A simple WRX version(engine, brakes, tires), would transform it into a spectacular driving machine, until then, it's just underwhelming.

@saxy I have to disagree.
The BR-Z definitely isn't more of a car than the Fiesta ST.
... The ST has only 3hp less, over 60ft-lbs torque more, faster around a race track, averages 6-7mpg better, and costs $5k less. Oh and it's a practical hatchback as well.
If you remember when MotorTrend tested them at LagunaSeca they said the BRZ used up all it's brakes, I didn't hear any such complaints about the FiestaST.
...As far as I can see it, the only advantage to the BRZ is RWD. For nearly $30k Subaru should be able to give it proper brakes/tires and a WRX turbo engine.
... Then, I say, it would be perfect!

So? Perfect reason why lap times are a part of the story. The equivalent car in the US costs 25k. Quite cheap for much more car than a fiesta. And remove the Prius tires for something more reasonable sporty and it would be much faster.... But again why would u need it to be?