This monograph discusses demanding situations confronted in the course of the implementation of nationwide eHealth courses. specifically, it analyzes the motives of stakeholders’ reluctance to undertake those applied sciences through drawing on consumer resistance thought and context particular variables. Taking the instance of the creation of the digital health and wellbeing card (Elektronische Gesundheitskarte – eGK) expertise in Germany, the e-book offers insights into why those courses are frequently long, expensive and feature formerly been met with fierce resistance from key stakeholders.