Many companies claim that sustainability is a strategic priority for them, and has an impact on their profits, but the actual sustainability performance is falling short. That is the sobering conclusion of a report by Oekom Research, a German rating agency that analyses and evaluates the sustainability performance of a large number of companies, on behalf of institutional investors.

Yesterday, Ikea launched a new sustainability strategy for 2020, called ‘People & Planet Positive’. The new strategy includes several concrete objectives to be accomplished between 2012 and 2020. The most prominent objective is to become energy independent by 2020.