Hi McShane, yes I did the same thing, interesting though, I thought it might cause an indexing problem and I'm sure this was not the case in Lion. Still I agree it's about mobile device integration, after installing iOS7 on my iPhone I noted that a number of "like" applications had been put into folders and named according to type eg. "Broadcast Media" I gather that the App Store applies these names according to thier description/classification of the app but it seems able to classify some third party apps as well eg HP products apps and utilities.

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