THIS Fashion Brand’s Latest Campaign Features Real Couples Having Sex!

Uh, what exactly are they trying to sell??

This week, fashion label Eckhaus Latta released its Spring 2017 campaign, and it (ironically) features very little clothing!

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The images — shot by photographer Heji Shin — depicts people having real sex while wearing the label’s trendy attire. On a plus side, the ad includes both straight and gay couples, and is inclusive of all races.

Before you get all hot and bothered, the sexy bits are conveniently blurred out, most likely to comply with Instagram‘s community guidelines. However, you can still see what’s going on!