Tag Archives: back to school

Just because school’s out, doesn’t mean you should neglect the college crowd. In fact, summertime is a great time to get ahead of the competition and ready for back to school.

Summer is a great time to launch a college email marketing campaign. You will be able to reach individuals at key transitional stages in life, such as incoming college students or recent college graduates. Being able to select and send emails to new college students is a great opportunity for brands and companies wanting to reach college students early in their collegiate career. It’s also a great time to capture students’ attention before they buy their back-to-school supplies and dorm room essentials.

Check out NAM Youth Marketing’s top college marketing blog posts of 2016 by pageviews. Read the best college marketing ideas, strategies, and tips. Plus, a look into college advertising brand awareness programs that work.

Read Our Top College Marketing Blog Posts of 2016

1. 5 Experiential College Marketing Ideas that Work

Looking for new and exciting ways to market to college students? This blog post explores 5 experiential college marketing ideas and why they work. From mobile college marketing tours to lead generation campaigns, this blog will give you innovative ideas to reaching and engaging the lucrative college audience.

Want to market to college students this fall? Here are 3 college marketing tips to utilize during back to school to make your marketing campaign a success.

3 College Marketing Tips to Utilize During Back to School

Make Personal Connections with Students During Back to School

Back to school is an exciting time for students. Freshmen will be beginning their collegiate journey, while upperclassmen will be reconnecting with friends and reacquainting themselves with their university.

Back to school is an excellent time for brands to connect and engage with students on campus. Excitement will be high as students prepare for their new classes and the start of the semester. The trick to successful back to school marketing is to make personal connections with students.

1. Offer College Student Discounts

A great way to generate new customers and inform incoming students about your business is by providing students with a discount to your establishment. Have brand ambassadors pass out promotional coupons at the beginning of the fall semester. That way you will encourage students to visit your business before buying patterns set in. Consider offering a college student discount day every week to promote repeat business.

2. Provide Students with Free Samples

College sampling is a great way to get your products into the hands of students. Incoming college students will be buying many items for the first time and a way to encourage them to choose your brand over the competition is by giving them a free sample. Reach college students during this impressionable time with college sampling.

3 Innovative Back-to-College Marketing Ideas

This blog post will explore 3 innovative back-to-college marketing ideas that will make your brand stand out among competitors and leave an impression on incoming college students.

1. Use Upperclassmen Influencers

One excellent back-to-college marketing idea is to use upperclassmen to engage with freshmen students at orientation. Starting college for the first time is a major life changing event. Students beginning their transition into college are brimming with anticipation, hope, excitement, nervousness, and fear. Upperclassmen can alleviate some of their worries, show them the ins-and-outs of college life, and promote your company in a authentic meaningful way.

College students spent $907 on average for back to college essentials. This is a vital opportunity for college marketing.

Is your company brand savvy in outreach approach when it comes to not only reaching, but making an impact on the elusive college consumer (18-24 year-old) during back to college? Back to college spending is on the rise and it represents an opportunity for savvy brands to make strategic partnerships. Do you have a strategic college marketing partnership or fluff?

Reaching incoming students with college advertising is essential when trying to build a solid customer base, as they’re willing and active participants in college marketing.

College students represent a large proportion of 18-24 years old and this demographic has steadily increased in recent years. More high school graduates are choosing to go to college. So if your target audience is the youth market, it’s a no-brainer to advertise on college campuses.

Advertising is all about timing and focus. One of the groups most susceptible and welcoming of advertising are incoming college students. For the first time they’re living on their own. Many have to furnish and set up their apartment, buy school supplies, and navigate in a new environment. They also want to explore places to eat and drink, as well as different entertainment venues around campus. These students have new found freedom and are eager to establish themselves.

NAM Youth Marketing offers marketing to college campuses and classrooms nationwide. We leverage print, digital, and social media marketing strategies to maximize your business prospects with the college and youth market.