“We have already been growing parts of the business that aren’t reliant on advertising – such as the successful community network, Neighbourly, and local and national events such as the popular Night Noodle Markets.”

Stuff Fibre takes its name from Fairfax’s flagship news site Stuff.co.nz

Sam Morse will lead the Stuff Fiber team as the company’s managing director.

Mr Morse previously worked at telco Vodafone, as did Stuff Fibre’s chief of customer experience and people Rob Tihanyi.

“Our team has a real depth of experience across the industry,” Mr Morse said.

“We know the customer pain points. We’ve lived and breathed telecommunications, we’ve listened and learned. Stuff Fibre is designed to solve these problems for our customers. It’s an exciting new venture.”

Other key management figures in Stuff Fibre include:

Geoff D’Audney, chief technology officer

David Chapman-Smith, chief commercial officer and company secretary

John Simmons, finance and strategy director.

Stuff Fibre will offer no fixed-term contracts, a local customer service team and a gigabit router for better performance.

“More than 240,000 New Zealand homes are already connected and over 830 new households and businesses connect to fibre every working day. The demand for fibre is growing rapidly and our research tells us that this is an offer customers have been asking for,” says Morse.