Glovebox “Superstar”

A big hello to all of my esteemed programmer friends! It’s Andy Gesner and the staff at HIP Video Promo. Here in the American East, we’re counting down the days until spring. But Down Under, it’s been summer for months – and in Brisbane and the Sunshine Coast of Queensland, where it’s 82 degrees and sunny, the party shows no sign of flagging. Singer, synthesizer player, and programmer Grainger K. Lock is a Queensland musician, and there he learned how to keep the dance floor hopping. Vocalist Mishka hails from hipster Melbourne, and adds pouty mystery, black-leather toughness, and international chic to Lock’s irresistible club grooves. They call their collaboration Glovebox – and it’s been burning up Australia ever since the 2005 release of their eponymous, retro-dayglo debut on Baria Records.

Baria has established itself as one of the most prescient indies Down Under, and Glovebox has rewarded their faith by becoming a consistent draw on the Australian concert circuit. But we’ve got good reason to believe that their appeal transcends continental limitations: in 2005, Glovebox was awarded Best New Duo by Hollywood-basedNew Music Weekly. “In The End”, their first single, received solid stateside airplay in advance of the debut CD. But even if their initial forays into the American marketplace hadn’t been successful, we’d still be bullish about Glovebox. The band looks terrific, their songs are maddeningly infectious, the live version of the group (complete with an ace rhythm section) can bring the goods, and they’ve perfected that eighties-nineties electro-rock hybrid that has become a near-guarantor of modern alternative radio hysteria.

“Superstar”, the latest Glovebox single and lead track on their album, is the group’s sweetest confection yet: a new wave revival song that echoes Human League, Animotion, Berlin, Missing Persons, and scores of lesser-known (but no less accomplished) early-Eighties punks with synthesizers and a knack for a grimy-industrial pop tune. Lock laces a low guitar pattern and a synth riff over a stomping beat, and adds occasional breaks, twists, and musical interjections. But it’s Mishka who really sells the song – her smiling put-down on the chorus is engagingly standoffish, and sexy enough to make an undeniable pleasantry out of its roughness.

Established Australian cinematographer and producer Rohan Zerna directs the clip for “Superstar”, and presents Glovebox as a group with attitude and energy to burn. The band looks terrific: Grainger K. Lock and guitarist Morris rock outrageous threads and wild haircuts with the casual ease of nightclub regulars, drummer Sair peers up adorably from her stool, and Mishka, playfully confrontational, stares down the camera like Justine Frischmann at her most enticingly arrogant. The band plays on the boardwalk, under the bright Australian sun, in front of a fish and chip shop – still going strong, perhaps, after a wild night in the Sunshine Coast discos.

But the star of the “Superstar” clip isn’t a member of the band. It’s a bald, pudgy sixty-something dance music fan who dances around his flat like a kid. We watch him groom and get dressed, and slip his dentures in – but once he’s fully and nattily attired, he’s ready to go. Mishka’s face appears on an old television monitor in his living room, but upon closer inspection, it become apparent that she’s broadcasting from within the apartment. How intimate is the band’s relationship with their aged fan? Quite, apparently, considering the last shot – the caped “superstar” sharing the mic with Mishka, broadcasting the chorus to the Queensland boardwalk.

We are thrilled to be working with Eugene Bari of Baria Records to bring you the latest club hit from Glovebox. We will have plenty of copies of Glovebox for on-air giveaways, and the band is planning a US tour so if they are coming through your area and you would like to set up video interviews or IDs, don’t hesitate to get in touch. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com . You can also visit www.BariaRecords.com or www.Glovebox.net.au to find out more about Glovebox.

HIP Video Promo owner and president Andy Gesner recently sat down with Jesse Cannon from Musformation.com for an in-depth interview about the importance of music video promotion, as well as with James Moore from IndependentMusicPromotions.com. These two interviews go into great depth about who we are, what we do, and how HIP Video Promo can provide you the exposure and attention your new music video deserves!

Who we are

Considering that your new music video is your most potent piece of marketing currency, effective music video promotion is more essential than ever. You need the best music video promotion company in the music industry to help you and that's where HIP Video Promo comes in. Founded in the year 2000, Andy Gesner and his team have promoted over 3000 music videos and have the experience and relationships necessary to connect your new music video with the maximum amount of new fans possible. As the international leader among music video promotion companies, HIP will work tirelessly to secure the exposure and attention that your music video is worthy of as well as help you grow your fan-base on your social media online properties. We realize you have a choice among music video promotion companies and encourage you to reach out to us first at your earliest convenience.