How insurance providers can engage millennials to drive sales

Millennials altered what has been considered the norm for previous generations with new purchasing patterns and social behaviors. Brands must reinvent their marketing strategies to engage this unique group.

Shifting worldview

In the past, young adulthood was when people started families, acquired assets, and sought out both property and casualty insurance. This is no longer the case with millennials as they fall short when it comes to savings, investments, and even insurance.