Lebanon entrepreneur Hind Hobeika, founder of wearable tech company Instabeat, was named to BBC’s 100 Women list this year which recognizes women who are leading industries and igniting change around the world. Instabeat produces a unique device that allows swimmers to monitor their heart rate and other metrics through a real-time display.

Instabeat’s wearable gadget provides on-demand data for swimmers on a color coded screen on the interior of swimming goggles. The device is small, creates minimal friction with water, and provides key information without having the swimmer lose focus. Hind expects that the technology could be applicable to sports and athletes beyond the swimming world and plans to launch a triathlon version to market in the next few years. Estimated to reach $50 billion by 2018, the global wearable tech industry has gained popularity in recent years with top names like Google and Apple making forays into the field. Hind and her team are already beginning to find a niche in the market and are inspiring other entrepreneurs in the region to do the same.

After joining Endeavor at the 54th ISP in 2014, Hind has been set up with a local board of advisors and industry experts who will help her refine Instabeat’s products and business model.

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