Empire Online Sponsors The Great Canadian Poker Tournament

Wednesday, 20 July 2005

The Great Canadian Poker Tournament is forecast to be the largest
televised poker tour in Canada. The tournament being broadcast on
television over an 11 week series with episodes 12 and 13
concluding with a grand finale tournament, the winner of whi

The Great Canadian Poker Tournament is forecast to be the largest
televised poker tour in Canada. The tournament being broadcast on
television over an 11 week series with episodes 12 and 13
concluding with a grand finale tournament, the winner of which will
take home US$150,000 in prize money.
Extreme Poker has plans to roll-out the tournament across Europe
in the near future and Empire Online is very well placed to provide
the necessary support in this region.
Noam Lanir, Chief Executive of Empire Online said, 'We are
extremely pleased to be entering into this alliance with The Great
Canadian Poker Tournament, the largest no-fee entry, live poker
game available to the public. The Tournament will significantly
raise the profile of our brand in our key market of North
America.'
Avner Yassur Marketing Director of Empire Online said, 'One of
our strategic goals is to launch our global roll out program in
Canada. Poker in Canada is dramatically rising and we believe that
the Great Canadian Poker tournament will help us to penetrate this
market and become the leading poker brand in Canada. We are
negotiating with some of the leading national TV stations in Canada
in order to get maximum penetration.'

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