This webinar will discuss how the psychographics of your patients and your community tie into your market assessment. We will also discuss some characteristics of different LifeMode Groups and how to focus your strategic plan around this information.

What you will learn:
— What are Tapestries and how to use them to group your patients
— How to improve communication with your patients and community by using psychographics
— How the health and behavior habits of your patients can bring focus to your strategic plan.

Psychographics will cover topics such as the study of personality, values, attitudes, interests, and lifestyles. We hope you will join us.

Lee Ann Lambdin serves as Vice President of Strategic Planning at Stratasan. Her specialties are Hospital Strategic Planning, Community Health Needs Assessments, and Medical Staff Planning. She provides planning guidance to customers, assists with product design and sales, and manages customer accounts.