Social Media

In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, Instagram has evolved far beyond filtered images of coffee mugs and sunsets. With new ways to use […]

After giving up my Diet Coke addiction a few years ago I’ve noticed three things: My migraines magically went away (mostly). The guy at Campus Corner Market no longer recognizes me as a regular. I had to find a substitute in sparkling water to curb my carbonated cravings. I’ve found solace in all varieties of […]

Hello youths and not youths! This blog post brought to you by some perfectly aligned stars: Star 1: It is my week to write a blog post. Star 2: People are using Facebook as Pinterest at a truly alarming rate – see figure 2. Star 3: Today is my 11 year anniversary with Facebook. Yes, […]

Walking into the WebComm for my first day as the new Content Specialist kind of felt like getting married again. Starting a new job isn’t exactly on par with making an eternal covenant, but the interview process, substantial amount of commitment, and honeymoon phase all felt eerily similar. I got a crush on the office […]

I first joined the social media world when I was 14 and a freshman in high school. So looking back, a lot of my Facebook statuses said stuff like: “going to bedd. 2 much on my mindd,” “I luv my besties” and “marching band suxx.” I was an opinionated 14 year old and definitely loved […]

We’ve all been there. You hear or read a line of a song you know or a new song and then there it stays, rolling round your subconscious for hours, days, weeks. It’s a nuisance so legendary the likes of NPR have tackled the topic. But what if marketers are starting to tap into this […]

On May 4, 2016, the OU Office of Web Communications, Marketing & New Media accomplished a goal they’d had a long time ago in a galaxy far, far away….see what I did there?! In all seriousness, our hosting an open casting call solves the long-time problem we’ve had of last-minute scrambling for talent when shooting photos […]

The one thing I consistently looked forward to this semester was JMC 4970 Social Media Marketing as an adjunct professor for the Gaylord College of Journalism and Mass Communications. And for the duration of the semester it has been my very happy place. I love getting to see and work with students on a consistent […]

Happy May, content marketers! With the start of a new month I’ve decided to begin a new monthly content challenge series. These are designed to give you a variety of different types of content tools to try for the first time or work on perfecting if you’ve already been using. For May I’m incorporating some […]

I’m freshly back from a conference showdown in Tulsa and Dallas. This is a recap from SMTulsa…which was the one in Tulsa. 😉 These SMTulsa people tout being “fun” and are all said to be experts in things like SEO and social media. Spoiler alert: They are all these things and more. Fun? Check. Experts? […]