WPP hopes to snatch disaffected clients from Omnicom and Publicis after its
rivals’ proposed mega-merger.

The $35 billion (£23 billion) tie-up between Omnicom Group, of the United
States, and Publicis, of France, will create the world’s largest advertising
company and bring the accounts of arch rivals such as PepsiCo and Coca-Cola,
Google and Microsoft and BMW and Daimler under one roof.

Despite assurances from Omnicom and Publicis that leading clients were on
board, analysts expect the merger to stir up disruption among clients and
personnel.

Sir Martin Sorrell, the founder and chief executive of WPP, said yesterday
that the deal