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Thursday, 26 July 2012

Choosing the right ink combinations can have a dramatic effect on your
finished product. Use this handy ink guide to help you make the correct
ink selection.

Black ink, as you might expect, is the most common and least expensive ink.

Spot colors and tints are printed with premixed inks. You can
choose from among thousands of different spot-color inks. A spot color
printed at 100% is a solid color and has no dot pattern. A tint is a
lightened spot or process color and is created by printing smaller
halftone dots of the base color.

Process colors are reproduced by printing overlapping dots
(halftone screens) of cyan, magenta, yellow, and black (CMYK) inks.
Since CMYK inks are translucent, they absorb some colors and reflect
others. To create blue, for example, you combine cyan dots and magenta
dots. Your eyes merge the cyan and magenta dots to perceive the color
blue. Process (CMYK) printing gives us the ability to simulate
photographic images using just four basic ink colors.

Sunday, 15 July 2012

The emergence of digital and Internet technologies in recent years have brought about new printing trends that will forever change the printing industry. These printing industry trends have changed the way companies do business from the design to the printing phase of operations.
In Australia, the printing industry
has met these new printing trends with open arms as many have updated
their workflow and production strategies to meet the changing demands.
On the other hand, many of those who never made these important changes
have struggled because of the growing competition by non-print and
online media.

According to the Rochester Institute of Technology School of Print
Media, there has been a growing media competition considering the fact
that print advertising is driven by newspaper, magazine and periodical
revenues while "the Internet is chipping away at traditional media usage
and communication."

Friday, 6 July 2012

Postcards are one of the most effective components of a marketing
strategy and a really practical way to promote your business. Their main
purpose is to connect your company with the potential and existing
customers. However, postcards have to be designed well. They have to
effectively communicate with your target audience. Providentially, a lot
of postcard printing
trends have emerged. These postcard printing trends are in the service
of the company needs. At the same time, postcards are cost effective.
grabbing.

What include the good postcard printing trends? Firstly, they are in
full color because colorful postcards look attractive and vibrant. Not
surprisingly, they have a deeper impact on the minds of your potential
clients. Secondly, the standard size (of 4″ x 6″ ) has increased to
bigger ones, such as 6″ x 9″ or 7″ x 10″. This switch has provided the
postcards to be more stylish, so the companies are much more ready to
use them in these sizes. Maybe they will cost a little bit more than the
standard sized postcards but the benefits are undoubtedly higher. Also,
you can combine different sizes and find out what the consumers like
more.The next way of using postcards is as a coupon. Nowadays, there are
companies that use coupon postcards in order to promote their business.
The consumers can benefit from them because can receive a discount if
bring a coupon. At the same time it is good for the company because it
gets more traffic.
To conclude, many benefits from postcards can be accomplished both
for your company and for your clients. If you have a special event, a
big sale or only want to present your company in a few words, sending
postcards is a good solutions. It is easy, fast, effective and
attention-grabbing.

Sunday, 1 July 2012

As the New Year 2012 finds its space and some time to breathe in the
places which are still facing the conflicts. The age old tradition of
writing the books on paper using the pen is still followed among the
people who taught the world how to write the good and bad ideas to
present them well. A writer is forced by media to add spice to the
simple words. Whatever way you write, it has to sell and it has to find
its readers.
Worth of a writer cannot be decided by the publication house but it can
certainly put you off track. A writer waits to be known as an author.
Lots of writers spend good time figuring out what is worth of writing.
Unfortunately the media studies lead nowhere. I try to list the some of
the things which can make sense. The list below is without any claims
and of course if you consider them for serious writing; please consult
the research group of your publishing house which will run the
statistical tools to determine whether a book must be printed.