Jessica Simpson and a shoe sale for a great cause

Jessica Simpson’s love of shoes and shopping come together as she stars in both print and television public service announcements in support of the 16th annual QVC Presents “FFANY Shoes on Sale” breast cancer fundraising event. The live broadcast is scheduled to air Tuesday, October 13 from 7 – 10 p.m. on QVC.

The event unites QVC, one of the largest multimedia retailers in the world, with the Fashion Footwear Association of New York (FFANY), who together have donated more than $30 million to the cause. This year, more than 100,000 pairs of shoes, from 100-plus brands, will be sold at half the manufacturer’s suggested retail price, with net proceeds benefiting breast cancer research and education institutions.

Beneficiaries for the 2009 QVC Presents “FFANY Shoes on Sale” event include: The Abramson Cancer Center of the University of Pennsylvania, The Breast Cancer Research Foundation,
The Women’s Cancers Program at Dana-Farber Cancer Institute, The Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, The University of Michigan Comprehensive
Cancer Center’s Breast Oncology Program, The Winthrop P. Rockefeller Cancer Institute of the
University of Arkansas for Medical Sciences, The Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine and The John Wayne Cancer Institute Breast Center at Saint John’s Health Center.

A selection of Simpson’s own fashion footwear line, Jessica Simpson Collection in partnership with the Camuto Group, will be available during QVC Presents “FFANY Shoes on Sale.”