Digital Copywriting • Big Knockout Boxing

2015. Copywriting, contributed to content strategy. Big Knockout Boxing is a new combat sport owned by DIRECTV. Its shorter rounds and special ring promote high-octane fights with constant action—giving traditional boxing a run for its money. Designing the brand and writing the site, I developed a punchy tone and chose an aggressive vocabulary. Every creative decision reflects the sport's core attributes—action, action, and more action.