Thailand-based hotel management company
ONYX Hospitality Group offers two innovative
and unique spa brands as part of its
strategic growth plans. With each brand
catering to very distinct market segments;
Breeze Spa is the 'fun', mid tier offering
whilst Maai Spa will offer exclusive, luxury
spa experiences for a discerning, spa-savvy
clientele.
These two distinctive spa brands will enable
ONYX Hospitality Group to enhance
the facilities within its own portfolio of managed
properties whilst also offering management
services for these spas to be set
up in third party
hotels, stand alone
luxury residential
or mixed used developments
and even airport lounges.
Stemming from a comprehensive review
of the existing spa offering and with
due consideration given to ONYX's strategic
growth plans, a conclusion was reached
that two brands were needed.
ONYX's Corporate Director of Spa,
Kirsty MacCormick explained: "We felt that
we needed a new and original mid-range
brand to replace the existing spa concept in
the Amari properties. However, we did not
feel that this type of brand offering would
suit luxury properties."Breeze
Conceptualized from the premise that
happiness is a key foundation for wellness,
Breeze Spas will appeal to a wide-reaching
demographic, encompassing the seasoned
spa aficionado to the wellness newcomer.
The spa brand presents a simple yet innovative
Mood Therapy Treatment concept. Designed
to be a complete sensory experience,
each treatment is aligned with a carefully
chosen traditional body therapy or massage
technique as its centerpiece, enhanced
by specific aromatherapy oils, herbal teas,
musical selections and even colours to provide
a package that delivers the mood each
guest is looking to bring to their life.
"Breeze is the affordable spa option
which will put a spring in your step and a
smile on your face," promises Kirsty. "When
you visit Breeze, you will see a different side
of spa, and rediscover how fun it is to feel
good!"
In addition to a range of customised
treatments and products under the Breeze
label, the spas will also feature offerings by
leading Thai natural skincare brand, Panpuri
and the award-winning Italian spa products
brand, Comfort Zone.
"The treatments are both smart and fun.
We focus on boosting energy and allow you
to just enjoy the experience. Breeze communication
will be humorous but innocent;
a refreshing alternative to the typically subdued
spa experience," Kirsty added.
The first Breeze Spa opened its doors at
Amari Hua Hin in June 2012. Plans are also
underway to refurbish the existing spas in
all Amari properties to fully encapsulate the
vibrant Breeze design.Maai
This is an exciting luxury wellness brand
borne from the tradition of authentic Thai
healing combined with modern day science,
all encased within the elegance of Thai silk.
Offering a combination of private suite
based treatments, unique Thai herbal programmes
and advanced skincare science,
Maai Spas offer results-driven beauty treatments
and technology delivered through
personalised programmes, amidst a backdrop
of contemporary luxury.
"We felt that creating a luxury spa brand
around Thai traditions was very important,
given that we are a Thai company," said
Kirsty. "It is also interesting to note that despite
the global popularity of Thai massages,
most authentic spa wellness treatments
have been based on Chinese medicine and
on Ayurvedic healing."
Maai Spa's authentic treatments draw
from the 2,500-year history of indigenous
Thai healing with influences from Indian,
Chinese and Tibetan healing practices. The
traditional therapies will be combined with
modern scientific wellness.
"Maai will take
a very new-era approach
to achieving
results through
beauty treatments
and technology," explained Kirsty. "There
will also be a luxury manicure and pedicure
bar, along with personalised spa and beauty
treatments which emphasise the importance
of diet, exercise and relaxation."
In an interesting parallel, the origin of
Thai silk follows a similar path across Asia
as the country's ancient healing techniques.
Thus, Maai (which means silk in Thai)
blends the attributes and traditions of this
sumptuous, handcrafted fabric to create
luxurious, elegant spa surroundings.
These two distinctive spa brands will enable
ONYX to enhance the facilities within
its own portfolio of managed properties
whilst also offering management services for
these spas to be set up in third party hotels,
standalone luxury residential or mixed used
developments and even airport lounges.