The Hunky Dory adverts hit the headlines last year under a rugby guise, and have returned in the last week under a GAA theme. The gist of Ms O'Flynn's comments is that the real female GAA stars will be on show this weekend at Croke Park and that the women portrayed in the Hunky Dorys advert illustrates a "gratuitous" representation of women.

In fact, I would argue that the GAA could learn a lot from a local Irish company like Largo that isn't content to throw lavish money on generic and dated advertising campaigns, but instead uses some marketing savvy.

Please sign in or register with Independent.ie for free access to Opinions.