Marketing & Sales

Golf-Course Draw

Morrison Homes at Amelia National, Fernandina Beach, Fla.

WHY IT WORKED: A golf course is often a big draw for a community, but one designed by Tom Fazio is almost irresistible for the links-obsessed. Throw in well-priced homes, good amenities, and proximity to Amelia Island and you've got a winner.

Compared with Amelia Island and Hilton Head, more-established resort areas to the north, Fernandina Beach is still relatively affordable. And it's closer to Jacksonville, a recent Super Bowl host.

The best-selling Winchester model (shown) makes sense for both empty-nesters (60 percent of buyers) and professionals (the remaining 40 percent). Its split floor plan and open, flowing design are ideal for entertaining and hosting guests.

A two-year blanket homeowner warranty plan is included with each home Morrison sells at Amelia National.

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