[eBook] How to Build Your B2B Marketing Empire From the Ground Up

It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out.

But if you were planning on moving in with your spouse and kids…well, that would be a problem.

It takes planning and strategy to build something that will stand the test of time. Right now, too many B2B marketers are building their empire–and betting the future of their business–on nothing but sand and water.

If your organization is building without a foundation, you’re not alone. We’ve all seen the stats: Nearly two thirds of B2B marketers have no documented content marketing strategy. So it’s not surprising only 30% say their efforts are effective. It’s time to develop a new blueprint for success.

To help marketers start breaking the sandcastle mindset, the team at TopRank Marketing has partnered with MarketingProfs to produce a new eBook, “How to Build Your B2B Marketing Empire from the Ground Up.”

The eBook is an introduction to the 10th annual MarketingProfs B2B Marketing Forum. In celebration of the forum’s “Build to Last” theme, it features advice from some Frank-Lloyd-Wright-caliber marketing architects.

In the eBook, you will learn how to build a B2B marketing strategy designed to stand the test of time:

The three fundamental questions a good strategy should answer

The elements of an unshakeable foundation

The ideal characteristics of your marketing team

How to build your career to last

And much more.

Take a peek at the eBook’s skyscraping insights with the quotes below, and share them with your own construction crew:

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.