I appreciate the fact that he has actually disclosed his identity and commercial interests.

The really annoying posters are the undisclosed commercial participants - the social media marketing reps whose mission is to create a commercial for their product or service by starting an asinine thread to generate market interest.

The posters are initially difficult to distinguish from the alter ego/sock puppet members in the sense that they both have no verifiable information about their identity - they use a stock photo for their avatar, no real photos of boats, family, sailing, etc., no identifiable boat name or location. Whereas the alter ego/sock puppet members exist to allow someone to post anonymously what they do not want associated with themselves, the undisclosed social media marketing reps are revealed by their stupid posts that foster a commercial for whatever they are selling.

Not that there is anything that can be done about except to frustrate their purpose.