The Group made continued investment in the business, with the acquisition of the Chinese retail operations. They are also investing in digital commerce. Angela Ahrendts, Chief Executive Officer, commented,"The Burberry team delivered a strong first half, with adjusted revenue up 21% and profit before tax up nearly 50%. The continued focus on the brand, ongoing investment in our digital, IT and retail infrastructure, especially in China, and a disciplined approach to driving growth underpin our confidence in delivering long-term sustainable returns."

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