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Content Marketing: California Avocado 2015 Site Redesign

Work / 11.30.2015

Red Door

11/30/2015 10:20:41 PM11/30/2015 10:20:41 PMRed Door Interactive

Red Door

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Situation:

Red Door Interactive redesigned the CaliforniaAvocado.com website to optimize and modernize the online experience for consumer and trade audiences. Other goals included improving design and functionality to promote key messages and content, and to position California Avocados as a premium fruit. Red Door redesigned their website 5 years ago and were trusted to take on the redesign again.

Objectives & Goals:

Position California Avocados as a leader in the avocado marketing category.