The Meek School of Journalism and New Media was proud to host eight executives from Raycom Media Inc. on Monday, April 4. Students had the opportunity to meet with the executives who reviewed their portfolios. They attended sessions focused on various media careers.

One of the nation’s largest privately-owned broadcasters, Raycom owns or provides services covering nearly 14 percent of the nation’s television households, with 62 stations in 20 states. The company employs more than 4,600 people in a variety of positions, and the executives gave students insight on the career opportunities that await them in media, as well as advice on how to break into the industry.

“It’s not just anchors and reporters like everyone thinks,” said Vicki Zimmerman, the Raycom Regional News Director, during a session on producing. “There’s opportunity everywhere–digital, production, sales, marketing, research.”

The executives encouraged students to consider a potential media employer based on the company and its values, and not just on the market size. Additionally, they gave honest advice about the workload and the pay of the news media profession.

“You need to be realistic,” said Tammy Phillips, News Director at WMC Action News 5 in Memphis. “You’re not going to start off with Tom Brokaw’s salary, and your first year is hard but will give you a lot of experience. You’ve got to be willing to work hard and care about your audience and, if you care about the work, it really is a lot of fun.”

The group advised students on careers within Raycom, noting the company is not only up-to-date on technology and offers opportunities throughout the nation, but also truly cares about its employees.

“If you have the vision, Raycom will help you achieve it,” said Zimmerman.

With the media landscape constantly evolving because of changing technologies, Brad Conaway, a regional director on the digital side, provided advice on some of those job options within Raycom that vary from the traditional.

“We’re really focused on finding out where the ideal place to engage with our audience is for every piece of news,” Conaway said. “Do we need to put this on Facebook, on Instagram, on live television, on our website?”

Conaway demonstrated the live analytics tools he uses to monitor online engagement and new mobile applications that allow journalists and producers to create news packages on the go.

In addition to the excellent advice for journalism students, the Raycom visit also opened the eyes of some students who had never considered a television career.

“The visit demonstrates that media companies also are interested in hiring professionals in marketing, public relations and advertising,” said Scott Fiene, director of the Integrated Marketing Communications program. “It reiterates the crossover between journalism and IMC that we have here. It’s a huge opportunity for our school and our students.”

Professor Deb Wenger, who organized the day’s events, says she felt it was particularly important for students to make connections with professionals who can help them grow into the careers they hope to have one day.

“These are busy people, but they are hugely generous with their time. They’ve asked students to stay in touch and to treat them as mentors and, best of all, they actually mean it.”

MAJOR RESPONSIBILITY AREAS:
-Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.
-Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc.
-Marketing opportunity for revenue
-Provide product/service support in order to establish proper channels of information and communication.
-Responsible for branding, advertising, trade shows, company events and promotional collateral
-Work with management on projects dealing with media relations, business communications, success stories

CORE COMPETENCIES:
These are personal traits that will best help the associate to successfully perform the essential functions of the job.
Stress Tolerance – Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Judgment and Decision Making – Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Integrity – Job requires being honest and ethical.
Initiative – Job requires a willingness to take on responsibilities and challenges.
Leadership – Job requires a willingness to lead, take charge, and offer opinions and direction.
Achievement/Effort – Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Dependability – Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Social Orientation – Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
Attention to Detail – Job requires being careful about detail and thorough in completing work tasks.
Cooperation – Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

Candidate must be very articulate, have a sense of humor, easygoing, but very disciplined. We need a culture fit!

Requirements

-Bachelor’s degree in Marketing, Business Administration, Communications, Advertising or Journalism
-Minimum (0) zero to (5) five years of relevant experience in marketing management with proven success, however we offer paid training
-Must have wide range of experience and understanding of the marketing including product positioning, pricing, promotions, market research, sales and distribution.
-Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure.
-Experience working with agency/client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction.

Cape Cod Times, a 50,000-plus-circulation daily in Hyannis, Mass., is offering a 10-week paid summer internship, beginning in late June, in its features department. The position is open to college students who will enter their junior or senior year this fall.

Duties will include writing features and performing other tasks to assist editors overseeing arts & entertainment, lifestyle, home, food, health and other sections. For the right candidate, this is an opportunity to work with veteran editors on challenging, fun stories while spending the summer on Cape Cod.

The position pays $10 an hour for 37.5 hours a week. Interns are responsible for finding their own housing, though we will help with leads.

Department Summary: Forever 21 is seeking an innovative, energetic, and passionate team player to add to our dynamic Public Relations team.

Job Purpose: The Public Relations Intern will assist in facilitating trend/product-related communications between in-house and international PR agencies.
NOTE: This is a 6 month internship

Deliverables:
• Execute all editorial, credit, and image requests: Compile and send lists of all editorial, image, and credit requests to PRC weekly
• Update and maintain editor contact lists
• Handle all shipping requests for the team
• Assist in coordinating press samples with internal team; Allocate and distribute samples to global agencies and editors
• Assist with the creation and distribution of trend reports for internal and external use
• Coordinate photography requests for the PR, Social Media, and Retail Marketing teams
• Assist in trend/product research and prepare information for all one-sheets
• Execute all editor, blogger, and influencer gifting

Knowledge, Skills, and Qualifications:
• Bachelor’s degree in Communications, Public Relations, or related field preferred
• 0-1 years of internal Public Relations experience preferred
• Must have the ability to work on multiple projects with multiple points of contact in an ever changing environment
• Must have experience creating corporate brand and press materials
• Must have excellent written and verbal communication skills
• General understanding of international business etiquette and culture required

At Forever 21, style isn’t dictated…It’s inspired. Forever 21 is the leading fashion retailer of the latest trends and the season’s hottest styles at can’t-resist-prices. U.S. and international locations stay true to the fast-fashion destination’s iconic store aesthetic giving fashion fans all over the globe the unforgettable shopping experience that is the one and only Forever 21.

Joining the Forever 21 family means joining an incredible team of talented, passionate and innovative people who work together to bring fashion to everyone, everywhere. We’re always on the lookout for talented individuals eager to thrive in our fast-paced, dynamic environment filled with vast opportunities for career growth and development. This is a place where your ideas become actualized, creativity is encouraged and the possibilities are endless. Be part of something epic. Be part of Forever 21. Apply today!

.CO is where big ideas belong on the web. We’re a highly profitable, bootstrapped company. Some of our partners include the likes of 500 Startups, Startup America, Startup Weekend, LeWeb, and more.

Learn more about us at www.go.co

We are looking for a smart, driven Marketing Intern with a strong interest in marketing, social media, and entrepreneurship – not necessarily in that order. This is a great learning opportunity for motivated college students, recent grads, or others looking to build experience for a career in marketing, or at a startup.

COMMITMENT
This position can start ASAP. You must be available for at least 20 hours a week, or more if you want! We would like you to meet us at our co-working space in South Station at least 2 days a week. The rest of the time you can work out of your home. We can offer course credit and/or hourly pay.

RESPONSIBILITIES
You will work directly with our Director of Marketing on a series of different projects that aim to build the .CO brand, drive awareness, and generate sales. This may include:
• developing a marketing program for partnerships with college entrepreneurship programs
• event planning
• copywriting
• social media management
• analytics reporting
• marketing research – including qualitative and quantitative surveys of our user base
• many other opportunities for you to explore areas that are interesting to you as long as you show drive and enthusiasm!

SKILLS
• Experience or a field of study in marketing, public relations or business
• Excellent written and verbal communication skills
• Social media and technology savvy
• Entrepreneurial interest or experience a strong plus