While great advancements are already here, it's how to make them more accessible to everyone on the planet vs. the minority.

Just like eSports needs to do.

/02 THE INNOVATOR'S DILEMMA

I read this book the same year that Netscape Navigator 4.0 came out - 1997 - which I still remember as changing the browser game.

Written by Harvard professor Clay Christensen, the main theory that emerged was that large companies focus too much on current customer needs, fail to adopt new technology and will ultimately fall behind - essentially the definition of disruption.

You clearly see this in Media today.

I made it a point to avoid as much "Live TV" coverage of the Olympics this year as a test. I was completely fine "watching" the Olympics on Twitter.

Here's some viewer data for this Sunday's MTV Video Music Awards:

TV Ratings: -34%

Facebook Streams: +938%

So what's this all mean for eSports?

How You'll Watch eSports Soon (Photo: The Next Level)

Very simply, in 2014 there was basically one place to watch eSports content: Twitch.

And that's just in the US and not counting 24/7 satellite channels like Ginx or the gazillion Chinese live streaming sites.

So not only is Twitch being disrupted, but so is the whole space as Publishers begin acquiring their own means of distribution.

Let's end with a look at one potential scenario for content similar to what you see in current Pro Sports and Broadcast deals:

Channels and Content

MLG.tv = Call of Duty and Destiny

Facebook = Blizzard

NBA.tv = Counter-Strike/E LEAGUE

ESPN = EVO Championship

Xbox = Minecraft

EA = You name a game of theirs

Twitch = Rocket League Championship Series

Verizon = ESL One Cologne

Now replace Facebook for NBC and Blizzard for Baseball and you can see the potential future.

It's already happening. It's just not everywhere yet.

If you're interested in The Innovator's Dilemma, here's a talk with co-founder of VC firm Andreessen Horowitz and coincidentally also co-founder of Netscape, talking with author Clay Christensen earlier this year: