(picture from Mental Health Foundation Exec Summary 2006)

I coined this term recently while debating the reasons why some people seem unable to take on board what my partner termed “common sense”. We are bombarded with information as to how good nutrition and moderate exercise can prevent and combat many diseases such as heart, disease, cancers, those caused by obesity eg type-2 diabetes etc.

And yet, people continue to ignore this advice. They make extremely unwise choices. I’m not talking about the occasional blow-out meal or even binge-drinking weekend. It’s the relentless daily diet of processed foodstuffs consumed, despite the evidence seen in mirrors and provided by ever-tightening waistbands.

Someone we know, feeling a blood-sugar dip, had driven a round trip of 3 miles to buy a hot chocolate drink from McD’s. “That was an expensive hot chocolate” I had replied. They explained they had done it for “quickness”, and after retrying to make my point, I realised we didn’t appear to be speaking the same language at all. Why was that?

In addition to being assailed by positive nutritional advice, we are also battered by marketing from those food manufacturers and retailers. The ability to filter these messages and choose what will provide the best outcome is what I now call Nutrition Intelligence or Nutrition IQ.

If the baseline is 100, that would be someone who eats adequately, not gaining or losing weight or muscle and fat. They would have an intake of sufficient nutrients to maintain a basically healthy body. I guess there would be freely available and affordable foods and water.

Of course, when there are adverse factors and nutritional needs change, an above-100 score would be needed. Also, many people would wish to aim for optimal health – not just coping. I believe we mostly have that innate intelligence but the above-mentioned marketing negates it. As does the lack of relevant education and guidance.

This latter part is where my role fits into the equation as I can provide support until somebody’s own knowledge has caught up with their needs.

I deliberately use the term “somebody”, as I think it is a whole-body knowledge development that may be required. Our gut and other organs tell us what is needed – and we just need to listen!

“Research by Earl Miller of Massachusetts Institute of Technology (MIT) and others however shows that multitasking doesn’t work – simply because the brain doesn’t work that way. If you’re studying from a book and trying to listen in on a conversation at the same time, those are two separate projects, each started and maintained by distinct circuits in the brain. Pay more attention to one for a moment and you’re automatically paying less attention to the other.

To make matters worse, learning information while multitasking causes the new information to go to the wrong part of the brain, as shown by Russ Poldrack of Stanford. If students study and watch TV at the same time, for example, the information from their course work goes into the striatum, a region specialised for storing new procedures and skills, not facts and ideas. Without the distraction of TV, the information goes into the hippocampus, where it is organised and categorised, making it easier to retrieve it.

“People can’t do [multitasking] very well, and when they say they can, they’re deluding themselves,” says Miller. And it turns out the brain is very good at this deluding business.”

Do you remember the Moomins? Tove Jansson had a wonderful understanding of emotions and how real and all-consuming they can be. The Fillyjonk was so anxious she was almost sick; Toft’s anger manifested as a huge angry creature – with teeth! from Moominvalley in November.

Perhaps The Law of Unintended Consequences should be taught in schools? It may be a rude awakening for some as they realise their own part in the theory, but better that than growing up in the unreal, fantasised world many adults seem to want to foist upon them.

In the same way that children in other countries must learn which spiders and snakes are poisonous, young people experimenting with their sexuality will play ‘doctors and nurses’ amongst friends and recognise the perverts who try to join in the game.

“Perched atop the Elephant, the Rider holds the reins and seems to be the leader. But the Rider’s control is precarious because the Rider is so small relative to the Elephant. Anytime the six-ton Elephant and the Rider disagree about which direction to go, the Rider is going to lose. He’s completely overmatched.”You need to create a path that makes it easier to be successful.…“Most of us are all too familiar with situations in which our Elephant overpowers our Rider. You’ve experienced this if you’ve ever slept in, overeaten, dialed up your ex at midnight, procrastinated, tried to quit smoking and failed, skipped the gym, gotten angry and said something you regretted, abandoned your Spanish or piano lessons, refused to speak up in a meeting because you were scared, and so on.”