The fourth quarter saw a slight advertising uptick, compared to other quarters last year. Ad pages were down 25.8 percent while revenues slid 21.8 percent. The third quarter saw the steepest losses with ad pages falling 30.5 percent and revenues tumbling 26.3 percent.

Of the 21 ad categories tracked by BIN, the Transportation, Logistics market suffered the most in 2009, with ad pages declining 62.31 percent and revenues dropping 42.52 percent. While no category saw an increase in pages last year, Agriculture reported the smallest loss with ad pages declining 8.91 percent. In terms of revenue, Agriculture was the only category to report a gain: 4.14 percent.