Posts Tagged ‘Playfish’

A PICNIC special that I was particularly interested in on Friday was the Games go Social organized by Ex Machina, an Amsterdam based company that enables social gaming across mobile, web and broadcast. As described in the PICNIC program guide the session was promising: industry leaders, interesting case studies and panel discussions with visionaires were planned to give attenders a deep insight into the future of Social Networking (SN) and gaming.

The special started of with an interesting and clear presentation from Kristian Segerstrale, CEO Playfish, a social games company. Based on deep insights in both the gaming and SN market he was able to express why social gaming is the next logical step for both industries. In order to increase the life cycle of existing SNs such as Facebook and MySpace they have to improve constantly otherwise users will not come back and get bored of the service, social gaming will make the users come back. Kristian argued that the gaming industry is missing out a large piece of the market because there are a lot of emotions that the gaming industry has not tapped in yet, namely (more…)