Naked Introduces First Women’s Collections to Retailers During Market
Week

Expansion in women’s intimate apparel is a key milestone in
Naked’s growth strategy

May 07, 2015 06:09 AM Eastern Time

NEW YORK--(EON: Enhanced Online News)--Naked Brand Group, Inc. (OTCQB:NAKD; “Naked” or “the Company”)
a lifestyle brand focused on innovative and luxurious innerwear,
loungewear and sleepwear, reached a significant product expansion
milestone with the introduction of its first collection for women to
retailers during market week at its New York headquarters. Spearheaded
by industry icon Carole Hochman, Naked’s Spring 2016 Women’s collection
builds on the strong foundation of Naked’s men’s collections and
encompasses sleepwear, loungewear and intimates that express the power
and promise of Naked.

“This launch is a key step in our strategic growth
plan. As a brand, we celebrate the success and authenticity of empowered
men and women by providing inner fashion that is a delight to wear,
looks amazing on, and is designed to perform and keep pace with today’s
dynamic lifestyle.”

“Naked’s women’s products are being specifically designed for today’s
woman. She is active and confident and is in sync with the Naked brand
ethos. The Naked woman wants to look and feel great without sacrificing
comfort and performance,” says Carole Hochman, CEO and Chief Creative
Officer of Naked. “This launch is a key step in our strategic growth
plan. As a brand, we celebrate the success and authenticity of empowered
men and women by providing inner fashion that is a delight to wear,
looks amazing on, and is designed to perform and keep pace with today’s
dynamic lifestyle. ”

Naked’s Spring 2016 collection for women encompasses an array of women’s
products, including bras and matching pants, that will be launched
online and at retail during the later part of 2015 and early 2016. The
first components of the collection feature primarily loungewear and
sleepwear styles based on the same extraordinary fabrics from which
several of Naked’s core men’s collections are constructed. These will be
available to consumers on Naked’s own online store www.thenakedshop.com
beginning in July 2015. Naked’s women’s initial launch includes:

ESSENTIAL: The foundation of the Naked women’s wardrobe.
Includes sleep shorts, sleep pants, PJ tops with trim, sleep chemise
with trim and coordinating robe, sleep shirt, and PJ set, in everyday
wear colors such as white, heather grey and navy.

LUXURY: Constructed from sensuous Micromodal® fabric for
ultimate comfort and style. Includes hipsters and boy shorts, and
coordinating PJ tops with trim featuring the Naked logo in a range of
distinctive colors including white, black, charcoal, dark blue, dusk
blue, and burnt orange. The collection also includes a PJ long sleeve
top, PJ pants, sleep chemise, and PJ set.

TENCEL®: Based on an amazingly soft fabric constructed from
fiber known for its moisture management, durability and eco-friendly
manufacturing. This collection is available in a bold set of
fashionable colors and designs. Hues of sodalite blue/black and
zinfandel/black, in hipsters and boy shorts, and coordinating PJ tops
with trim featuring the Naked logo. The collection also includes a
pullover sleeve top, PJ pleated pants, and sleep chemise.

“We are thrilled to be launching the Naked collection for women.” says
Joel Primus, Founder and President of Naked. “This has been my dream and
intention since I founded Naked and I always knew teaming up with Carole
Hochman would make this launch a success. Together, we are building a
brand that has set out to establish a new standard for how products worn
close to the skin fit, feel and function.”

Naked’s Spring 2016 Women’s collection is currently in the market for
wholesale accounts and will be for sale to the consumer during Summer
2015. Naked’s men’s collections are currently available at Nordstrom,
Hudson Bay Stores, Holt Renfrew, BareNecessities.com, Amazon.com,
HisRoom.com and a wide array of boutiques and other online retailers.
The entire range of Naked’s men’s products are available at www.TheNakedShop.com.

ABOUT Naked

Naked was founded on one basic desire, to create a new standard for how
products worn close to the skin fit, feel and function. Naked has a
strong and growing retail footprint for its innovative and luxurious
men’s innerwear products in some of the best online and department
stores in North America. In 2014, renowned designer and sleepwear
pioneer, Carole Hochman, joined Naked as Chief Executive Officer, Chief
Creative Officer and Chairwoman with the goal of growing Naked into a
global lifestyle brand. Naked, now headquartered in New York City, has
expanded its men’s collections, and has developed amazing women’s
intimate apparel, sleepwear and loungewear collections – the kind of
extraordinary products for which Carole Hochman has been admired for
years. The first of these women’s collections will be online and at
retail during 2015. In the future, Naked plans to expand into other
apparel and product categories that can exemplify the mission of the
brand, such as activewear, swimwear, sportswear and more.

FORWARD LOOKING STATEMENTS

This news release contains forward-looking statements, which reflect the
expectations of management of the Company with respect to potential
future events. Forward-looking statements consist of statements that are
not purely historical, including any statements regarding beliefs,
plans, expectations or intentions regarding the future. Such
forward-looking statements include, but are not limited to, (i)
statements regarding the Company’s market week introduction of its
Spring 2016 women’s collections; (ii) statements regarding the Company’s
launch of an expanded array of women’s products online and at retail
during the later part of 2015 and 2016; (iii) statements that the first
women’s collections will feature primarily loungewear and sleepwear
styles and will be available for purchase first on Naked’s own online
store www.thenakedshop.com
during Summer 2015; (iv) statements that Naked’s women’s collections
with be available for sale to the consumer during Summer 2015; (v)
statements that the first of these women’s collections will be online
and at retail during 2015 and (vi) statements that in the future Naked
plans to expand into other apparel and product categories such as
activewear, swimwear, sportswear and more. These forward-looking
statements are subject to risks and uncertainties that may cause actual
results, performance or developments to differ materially from those
contained in the statements. Actual results and the timing of events
could differ materially from those anticipated in the forward-looking
statements as a result of such risks and uncertainties, which include,
without limitation: an economic downturn or economic uncertainty in the
Company’s key markets; the Company’s inability to effectively manage the
growth and the increased complexity of its business; the Company’s
highly competitive market and increasing competition in the market; the
Company’s inability to deliver its products to the market and to meet
customer expectations due to problems with its distribution system; the
Company’s failure to maintain the value and reputation of its brand; the
Company’s failure to raise the capital necessary to carry out its
business plan and operations; and other risk factors detailed in the
Company’s reports filed with the Securities and Exchange Commission and
available at www.sec.gov.
These forward-looking statements are made as of the date of this news
release, and the Company disclaims any intent or obligation to update
the forward-looking statements, or to update the reasons why actual
results, performance or developments could differ from those anticipated
in the forward-looking statements, except as required by applicable law,
including the securities laws of the United States. Although the Company
believes that any beliefs, plans, expectations and intentions contained
in this news release are reasonable, there can be no assurance that any
such beliefs, plans, expectations or intentions will prove to be
accurate.