SPHERA Winery

Brand Identity

SPHERA is a boutique winery specializing in limited production of fine white wines. While working with Doron the winemaker I discovered we shared a similar minimalistic approach to what we do, wheather it's winemaking or graphic design.

So, like SPERA's wine it's brand language is clean and white, and while keeping very clear and informative it still has an artistic, creative feeling about it.

comme il faut Interactive timeline

Exhibition design

comme il faut's winter fashion show was a special one, celebrating the brand's 25th Anniversary. It was special for me too, since i was part of their creative team for 11 years. The timeline I created in the space surrounding the catwalk displays images from campaigns and photo shoots since 1988. The crowd was invited to select their favorites and collect them into envelopes they received when they arrived.

The show's graphics are all handwritten, with splashes of black ink, for a personal, creative, straight forward look.

PITARO dress your space

Brand Identity

Pitaro specializes in high-end furnitue for public spaces and work areas.

As an answer for their request for a graphic facelift I added a set of 12 minimalistic icons representing the solutions they offer. These icons were inspired by the beautiful lines of their products and the way they flow through the spaces they decorate.

Their campaign ads show how furniture turn into building blocks, helping you to dress your space like an artists creating his artwork.

COOLA spa

Brand Identity

Photographer: Yael lIan

ARMEL Textile

Brand Identity

When designing Armel's brand graphics I focused on creating a set of visual tools for categorizing their vast collection of fabrics. The colors, patterns and icons help explain what each kind of fabric has to offer and at the same time create a strong colorful presence. Armel's campaigns display current trends in the textile world by creating sophisticated combinations of tones, shades and textures.

PITARO Design week

Campaign Design

Pitaro's Design week installation theme was playfulness, and it's dialogue with office design.In this colorful campaign we used their beautifully designed furniture as building blocks, and created images that reflect childhood memories and games.

LALINE Paper pleasures

AGAS & TAMAR

Agas & Tamar's jewelry studio-shop has been operating in Tel Aviv since 1998.

Their creations involve a dialogue between old and new and a constant search for the power of simplicity in everyday objects, experiences and sensations.

Their catalogue tells an implicit story about creation and not just the end product. A story extensive enough to accompany the creators for a long time, and rich enough for discovering something new each time you look at it.

Photographer: Erez Ben Shahar

DORON ASHKENAZI Urban Tailoring

Brand Identity, art direction

Urban Tailoring is about mixing the textures and colors of the street with European tailoring expertise.

The series of "origami" symbols represent the constant search for new cuts and design in the traditional tailoring world.

All the men photographed for the Doron Ashkenazi's campaign live and create in Tel Aviv, each one of them brings his own unique character and look.

Photographer: Amit Israeli

POCKET collection

Stationery Line

As a big notebook fan I know that your notebook is actually a place for storage. The notebooks I carry with me have lots of important stuff tucked between their pages.

To this new line of stationery products I added as many pockets as I could to solve this problem, also each notebook has a colorful page inside with special notes and a bonus bookmark.

Client: Dornat

Photographs: Itzik Shapira

comme il faut collection

Stationery Line

Isn't it time you gave yourself a compliment? comme il faut's stationery line is full of good things you can tell yourself or someone else who deserves it.

All illustrations are made of leftovers collected in the company's studio: cloth, marketing materials and old office supplies.

TEXT collection

POINTS OF YOU the coaching game

The heart of the product are 65 cards each featuring a photograph and a word, when you combine the two with your own life issues, the journey begins.

The packaging is made of natural fabric with partially hemmed edges, the production process combines meticulous crafting which gives each a personal touch.

The choice of natural materials and almost exclusively black and white graphics allows the colorful photographs, taken by professional and amateur photographers from around the world, to speak for themselves.