"Me at my Best", World PD Day 2017

To inspire and empower millions of people around the world who live with Parkinson’s disease, Bial launched in 2017 a touching campaign for the World Parkinson's Day (11 April) with real patients successfully performing everyday tasks.

Imagine being unable to control your own body. In your mind, everything’s exactly like it was; but your brain seems to have forgotten how to tell your body to do every day tasks like tie the shoes or use a tooth brush.

This is how it feels to live with Parkinson’s. A real challenge for the 10 million patients diagnosed with Parkinson’s disease around the world. PD is a progressive neurodegenerative disease – an illness that affects nerve cells in the brain. For those who live with these symptoms, Parkinson’s disease means much more than just physical symptoms: it also means a loss of their independence.

In order to help people with Parkinson's to not lose their self-esteem, real patients were invited to star on a video that shows them at their best, focusing on what they can do instead of what they cannot do: buttoning up shirts, putting on make-up, tying up shoes or even dancing and playing guitars. Simple everyday tasks along a cheerful, feel-good tune developed specially for the campaign.

Healthcare InformationThis website may provide information about medical conditions and their treatment. BIAL makes no representation that the material in the site is appropriate or available for use outside of the territory of the intended audience. Those who choose to access this site from other locations do so on their own initiative and are responsible for compliance with local laws, if and to the extent that local laws are applicable. In addition, nothing on this website should be construed as providing any kind of medical advice or recommendation, and should not be relied upon as the basis for any decision or action. Specific medical advice should always be sought from a qualified medical practitioner.

ContentBIAL uses reasonable efforts to update this website, but some information may become out of date over time. Except as specifically stated, BIAL makes no claims or warranties as to the accuracy, completeness or use of the information contained on this website. ON/JAN19/G/055. Date of preparation Jan 2019

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Healthcare InformationThis website may provide information about medical conditions and their treatment. BIAL makes no representation that the material in the site is appropriate or available for use outside of the territory of the intended audience. Those who choose to access this site from other locations do so on their own initiative and are responsible for compliance with local laws, if and to the extent that local laws are applicable. In addition, nothing on this website should be construed as providing any kind of medical advice or recommendation, and should not be relied upon as the basis for any decision or action. Specific medical advice should always be sought from a qualified medical practitioner.

ContentBIAL uses reasonable efforts to update this website, but some information may become out of date over time. Except as specifically stated, BIAL makes no claims or warranties as to the accuracy, completeness or use of the information contained on this website.

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