The organization, working with Wakefield Research, asked 100 executives in the Garden State about their PR budgets for 2015. Forty-three said they were planning to boost budgets; just nine said they would lower spending on PR. (Though it isn’t stated in the report, that would indicate that at least quite a few of the remaining 48 plan to keep their budgets the same.)

Of those expecting an increase, nearly three-fourths said they’re “seeing a greater value in PR.”