Björn Ischi, the project leader of the highlighted project Rocking Cow / renewable swiss traditions by Björn Ischi spells out, An old, but almost forgotten and for some even unknown tradition is, cow riding. I just asked myself: “how can I bring it back into peoples minds?” The basic idea was putting together a classic rocking chair and a cow in a contemporary new design. So I bring it back into the spotlight and even the smallest kid gets into touch with this almost forgotten tradition. Im1 “deräwä” Rocking Cow, is one of the products of the label “renewable swiss traditions”. It was brought to life 2013, by Björn Ischi. It connects swiss traditions with design on a high quality level..