All is introducing new sulfate-free detergent. New all fresh clean Essentials is formulated without sulfates and contains essential and effective ingredients including the brand’s Active Stainlifters to deliver a powerful clean without harshness, according to Henkel, which owns the brand.

“Throughout the home, we’ve seen a growing number of parents looking for sulfate free products because of their desire to lead a “less is more” lifestyle, said Bridgette Miller, VP of all marketing. “With new sulfate free all fresh clean Essentials, we can still offer a powerful clean, but without sulfates and are excited to be the first leading detergent to bring this benefit to laundry care.”

Henkel will be launching a fully integrated 360 marketing campaign including TV and print advertising, custom co-branded social and digital content across Facebook, Twitter and Instagram social channels starting April 20. The SKU will be on shelf at major retailers in April including Walmart and Target, as well as at major grocery stores nationwide and online at Amazon.com.

The Environmental Protection Agency (EPA) has proposed a fees rule under the amended Toxic Substances Control Act (TSCA), the Frank Lautenberg Chemical Safety for the 21st Century Act.
“EPA has moved swiftly to implement the amended TS…

IRI has announced plans for the 15th annual 2018 IRI Growth Summit, a world-class conference that offers opportunities for attendees to connect and engage with the best and brightest in today’s evolving marketplace. The conference attracts visi…