Tag : moms

It may be summer vacation for most students, but for retailers, it’s time to get ready for the back-to-school shopping season. This year, total spending in preparation for the K-12 and college school year is expected to reach $68 billion. Where will that money be spent, and what will it be spent on? A recent survey from the National Retail Federation provides a detailed forecast for retailers. Read on for more about what to expect for this year’s back-to-school and […]

Seasonal creep isn’t confined to Christmas anymore. Veteran online retailers who have been watching holiday season digital sales start earlier and earlier over the last few years have a new research and purchase window to keep an eye on: Back to school shopping. According to eMarketer, US online retail sales will increase 14.4% over the critical planning and purchasing months of July and August compared to the same period in 2014. Here’s what ecommerce companies – particularly apparel, home goods […]

As Christmas marketing gets pushed further into Thanksgiving and Halloween territory, retailers are scrambling to get back to school sales campaigns underway earlier each year. A back to school study run by Nielsen this year found that 18% of respondents had already started shopping in August, vs. 7% at the same time last year. Good news for retailers still waiting to see revenue numbers go up: The majority (75%) of Nielsen study respondents say they will begin their shopping in […]

The back to school season has become the second biggest revenue generator for retail companies, and eCommerce companies are steadily grabbing a bigger slice of the pie. AOL’s 2014 Back to School Season Preview reveals that 68% of consumers aged 18-34 plan to purchase more items from their back to school shopping lists online this year. The growing trend of omnichannel retailing means that eCommerce companies are competing in the same arena as department stores, who often have bigger budgets […]

As Labor Day approaches, now is the time to reach last-minute purchasers and deal seekers through refreshed creative and new campaigns. Related Posts: 8 Ways to Reach Moms & Millennials: Back to School Edition Facebook Mobile and RTB: Creative Best Practices and Ad Specs Back To School And Back To College Shopping Outlook for 2015 Outside The Box Creative Tips & Tricks For Digital Marketers