About this pro

As a copywriter, website editor, content producer, and direct response specialist, I wrote emails, newsletters and landing pages for sites including PayPal and Yahoo!. I also lead an editorial content initiative that drove new-user engagement at Yahoo! Personals.
For me and for what I do, a lot of my writing is about solving puzzles. What's the right offer or way to express an offer to get people to accept it -- to click a button on a web page, to open an email, to click a link on an article to read the rest of the article. It's not about being clever with a turn of phrase -- it's about saying the right thing to the right person at the right time to get them engaged.

10 years in business

1 employee

Photos and Videos

1 photo

FAQs

What types of customers have you worked with?

Most of what I'm doing for clients is writing and editing. I have a lot of experience in writing marketing materials -- emails, mini-sites, landing pages -- for clients. These are the assignments where the objective is to encourage someone to click through to accept an offer, open an email or share some information (like an email address).

What advice would you give a customer looking to hire a provider in your area of work?

Be specific. Tell me what you want to achieve -- what success looks like for you. Tell me how you want to achieve this success -- the media/medium you want to use. Tell me how you want to measure success so we'll have a benchmark or benchmarks that we can use to gauge progress. Give me a general idea of the subject so I can know if I have sufficient experience or knowledge to give you the excellent work you deserve. Be realistic about what you're willing to pay.