What the press is saying about Today

"It's a simple but effective perspective shift that can change how you think about your waking hours in a way that makes it seem like you've been magically handed more time." AIGA - Eye on Design

Design inspiration

The design of the face tries to capture that feeling of wonder you get when you look out at the clouds passing by from 30,000 ft. My hope is that Today brings the limitless potential you feel up there, down here.

TODAY - 11" Steel and Glass Wall Clock - $158

The bottom 4 rewards to your right contain ThePresent as a bundle option.

Own the Present (you really can, as a reward bundle).

Today specs

Diameter

Bamboo Desk Clock: 5" in diameter and 1.5" deep.

Bamboo Wall Clock: 11" and 1.5" deep.

Steel and Glass Wall Clock: 11” in diameter and 2.25” deep.

The edge of the bamboo clock is beautifully finished and meets the edge of the clock face precisely

Weight:

Bamboo Desk Clock: 1.0 lbs.

Bamboo Wall Clock: 1.4 lbs.

Steel and Glass Wall Clock: 2.0 lbs.

Battery life

Requires two AA batteries.

Designed to run for a minimum of 3 years.

Today takes regular AA batteries and will last at least 3 years until you need to change them

I've stress tested the supply chain for Today with the same local team of highly skilled craftsmen and women locally in Brooklyn, USA that I worked with to produce thousands of editions of ThePresent.

From a plane.

Making time

Your pledge will fund the final stages of production:

Production of all Steel and Glass and Bamboo Clocks in the USA

Transporting all components to and from vendors to final assembly

Tooling costs for smaller hand to be used in the Desk Clock

Tooling costs for branding "Today" into steel battery backplate

Perfecting the highest quality print to last for decades

Post Kickstarter e-commerce site design and build

Engineering and assembly of the movement itself

Quality control, fulfillment, handling and shipping

Time and small staff to help bring Today to life

Packaging design, prototyping, and execution

Assembly of the clocks and quality control

Kickstarter and Stripe processing fees

MOQ for the custom domed glass cover

Contingency

My Kickstarter goal is modest. The pricing is structured so that if we hit and go over the goal, we are equipped to deliver the clocks by December 2016. After running two successful campaigns, I am confident that your clocks will be delivered on time and on budget.

The Today fam.

Backing this project will give you a front row seat to the finishing touches and full scale production of Today. I love making videos, and I'm excited to document and share the process with you.

Why make Today?

Today is primarily inspired by living with ThePresent. After raising the initial funding with the help of 837 backers with the first Kickstarter, I've produced and distributed over 3,000 editions of ThePresent. Owners in 48 countries now live with ThePresent.

Sideview of ThePresent with Bamboo construction.

I never imagined myself as someone who introduces new scales of time, but I can't imagine being involved in anything more urgent, meaningful, and rewarding. The way we measure time dictates our behavior and so we deserve access to scales that are more appropriate for the way we live our lives now and far into the future.

I see a world that is less anxious and more grateful about time. A world where time is not an enemy, or money, or something we find new ways to kill. I feel a pull to use technology to positively impact our collective quality of life.

That view.

The meditative simplicity of dawn, noon, dusk and midnight was the only way we related to time for tens of thousands of years before modern clocks were popularized during the industrial revolution.

We are well into the information revolution and yet we have not updated the way we measure time.

Nearly everything has changed, except how we measure time.

We have the chance to change that together, Today.

What people are saying about ThePresent

"It's a beautiful clock that I am proud to have on my wall."

"It helps me find some grounding, or a moment of reflection, a good thought, a deep breath..."

"A subtle reminder to be present throughout the day."

“This is seriously one of my favorite things. Besides the iPhone, I don't think I've ever been impacted this hard by anything I've ever owned...it's art.”

"It is a gentle reminder to breathe."

"ThePresent removed the borders, the constraints. It's a ballerina's pirouette, a swan's glide, a wind with no beginning or end."

"It grounds me and shows me where I am in time."

Talking about time.

What the press is saying about ThePresent

"It’s all about encouraging us to experience time as a natural, contiguous slipstream, instead of something to stress out about having too little (or too much) of in arbitrary chunks." –– Fast Company

"Have you ever felt like time is moving too fast? Do you have trouble being ‘in the moment’ for longer than a few seconds? New York based Scott Thrift is introducing a beautiful annual clock that tells time in seasons." ––Trendland

"ThePresent allows us to reorient our attention, freeing up time for contemplation and enjoyment." –– PSFK

My team

Scott Thrift: That’s me. Switching to 3rd person...

Before producing human centered timepieces, Thrift was the Co Founder and Creative Director at the award winning Brooklyn based entertainment company, m ss ng p eces. In 2013, m ss ng p eces was included in Creativity Magazine's "Creativity 50,' an annual list that honors the 50 most influential creative figures in entertainment, tech, advertising, publishing and more. In the same year, Thrift was recognized by Good Magazine as one of the GOOD100, an annual list of people on the cutting edge of creative impact. Thrift has spent the past few years building clocks and giving talks on the subjects of time and media at TED@NYC, TEDxStPeterPort, Applied Brilliance, PSFK.

Back to 1st person...On a personal note, I feel like I am in the right place at the right time most of the time. My work with ThePresent and now Today is the most profound and exciting thing I can imagine doing with my time.

Rux Design:
RUX is a NYC-based design studio specializing in product innovation, design, and brand creation. Since its beginning in 2008 RUX has founded 2 companies, partnered with 4 startups, designed 1 mosque, filed over 20 patents, and worked with Unilever, Samsung, Mozilla Firefox, and Pernod Ricard, among others. Its founder Russell Greenberg was an early believer in ThePresent, and he and his team played a critical role in the design and fabrication of the original ThePresent clock. He is happy to continue this strategic partnership and friendship in the creation of Today.

Vann Alexandra: A Manhattan-based creative services agency that gets projects financed through crowdfunding. The company’s founder has been dubbed the “Crowdsourceress.” Clients include Neil Young, Oscar-winning and Emmy-nominated filmmakers, citizen investigative journalist Brown Moses, New York Times bestselling authors, Pentagram designers, and best-selling girl group of all time, TLC.

Vann Alexandra team.

Photography:Kenneth BachorScott Thrift

Special thanks:

Hamish Smyth

Julio Monterrey

Jonathan Harris

Russell GreenbergEric Epstein

Cody Ben Lewis

John BenisMarc Winn

Hudson + Broad

JaegerSloan

Michael McGregor

Owen Katz

Julio Terra

USA vendors

Steel Production // Brooklyn, NY

Custom Glass // Rochester, NY

Bamboo Production // Pawling, NY

Powder coat (Steel) // Brooklyn, NY

Prints // NYC, NY

Assembly and Fulfillment // Brooklyn, NY

I hope you'll back this project and join me on this creative adventure to change the way we see the day.

Stop living everyday like it's your last.

Start living everyday like it's your first.

Risks and challenges

Whenever there is manufacturing, there is a risk for delays. However, after running two successful campaigns and distributing 3,000 clocks, I am confident that your clocks will be delivered on time and on budget. If for any reason there are delays, I will be fully transparent about that.

If I am unable to deliver by December as suggested, it will only be because my focus is on delivering a great product that lasts a lifetime. The most important lesson I learned from making ThePresent was that rushing to hit an arbitrary deadline caused nearly every problem I had with production.

If there are any significant delays you will know exactly why as I will be as transparent as possible. But I would rather deliver something later than expected than deliver something that is not up to my standards.

The nature of these clocks to reframe your perception of time and I am lucky that I've listened to them over the years and allowed this to influence my process. I do not foresee any reasons for a significant delay but I hope you will be supportive of the production of the highest quality product possible.