Beth Mickey

An expert in e-engagement, Beth has developed successful online strategies for top-tier national restaurant chains including Texas Roadhouse, Arby’s, Subway, McCormick & Schmick’s, and Denny’s. She now applies her experience to online marketing efforts for Creating Results' clients.

As a Senior Online Marketing Consultant at Fishbowl Marketing, she led the strategic planning and execution of online marketing efforts, focusing on strategies to engage and retain prospects through relevant email messaging and social media avenues. Her efforts led to the addition of more than 1 million subscribers for a leading international restaurant chain over the course of 2 months.

With more than 15 years of marketing experience, Beth finds opportunities for clients to leverage online and offline marketing avenues as a part of an integrated marketing plan. She's adept at maximizing performance and return on investment.

Beth began her career working in recreation and tourism, managing the public relations and membership efforts for The National Children’s Museum in Washington, DC. Her experience serving both in a client and agency capacity gives her a deeper understanding for her clients' needs and goals. She uses this insight to form dynamic marketing plans and strategies. Beth holds a B.A. in Communications with a focus in Public Relations from Radford University.

Best Advice Ever Heard:
“Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover” Mark Twain

Ideal Vacation:
A sunny day in Tuscany exploring some little known shop or village.

Inspiring Wisdom:
“Only those who will risk going too far can possibly find out how far one can go.” T. S. Elliot

everything mature consumers experience

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]

Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for how you can make it shine. Have something to share? We’d love […]

When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"

I'm a creative person so I like cool.

But I like results even more.

What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.

That said, there are two "trends" I think are relevant to our older adult targets.

Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?

Most Clicked: The Sightlines Project

How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.

The research highlights three key findings to live a long and vigorous life:

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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