When it comes to brand loyalty, most organizations swing wildly between extremes. Some believe their brand keeps company with the likes of Apple and Coca-Cola while others can do nothing more than wring their hands…

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a…

As human beings, our brains are hardwired more sensitive towards negative or unpleasant news. So, it is not at all surprising that recent poll data shows that 95% respondents have taken action as a result…

Apple is redefining retail experience. Their stores are now called Town Squares; intended to bring communities together. Their retail spaces not only sell Apple products from now on but also act as learning centres. Apple’s…

Monsoons visited early showering festive offers on Indian consumers. Even before the western countries start preparing for the ‘Black Friday sale’, Indians experience a cool drizzle of discounts in the form of mid-year and festive…