The 54-hour event, at which ideas are turned into potential tech-based startup ventures, is scheduled for Sept. 12-14 from the Charles Morgan Auditorium at Acxiom's River Market corporate headquarters.

Arkansas entrepreneurs Jordan Carlisle and Max Farrell attended a Startup Weekend in Kansas City back in 2011 and left convinced that they needed to bring the event to their hometown. On April 5, they’ll see their vision realized as Startup Weekend Little Rock takes over the Clinton School of Public Service.