We think this is a great move to give consumers more of an insight into their brand and engage them with their heritage and story – showing off what makes that stand apart from their competitors.

At the moment, Seriously Strong stands at number 3 in the UK cheese market, and this campaign launch and rebrand is set to increase their market share in what their marketing director describes as a ‘traditionally low-key consumer area”.

We’re looking forward to seeing the campaign unravel, and hoping they make good use of digital and social media platforms to build on the story!