I was super stoked that Stained Glass Labs put on the inaugural Wearables conference in San Francisco. Wearables has been called the next big thing and I agree – It could very well be. Welcome to Glazed We decided that a one day trip would be good, given that Oracle had their annual conference in […]

I just got finished with some Q4 planning for a few of my mobile affiliate marketing campaigns. The holiday season is fast approaching and it’s the time of year in which advertisers are scrambling to secure placements and burn through the remainder of their budgets. I’m no exception to the season, as Q4 rolls around […]

While we have been talking about a mobile revolution for the past 4 years, we should now realize that we are in it. Mobile is in full effect and while many agencies are either not embracing a Mobile First Strategy, the second revolution is upon us – The Wearables Revolution has arrived. When Jerry and […]

If you’re one of the forward-thinking companies out there, then you’re certainly looking towards mobile solutions for your business. And you should be if you’re not. Don’t just take my word for it, have a look at some of these industry statistics: By the end of 2013, there will be more mobile devices on Earth […]

As I was browsing the mobile web looking for new advertising opportunities and scouting the competition, I couldn’t help notice how so many companies could use a good bit of help optimizing their mobile advertising. After just 5 minutes or so browsing mobile websites, it became even more clear to me that: In-house teams at […]

Mobile Beat is one of my favorite conferences. Two full days of Mobile technology, innovation and amazing advancements on the mobile front. Let’s start with the venue in San Francisco at the Sheraton Palace. A beautiful setting which in essence is a stark contrast between old architecture and preserved history and cutting edge technology, filled […]

For the past couple of years, we have been making the point to CEOs and other business leaders that mobile computing is a huge trend that’s only beginning to show its true strength. We have pointed out that experts predict mobile web usage will overtake “fixed” Internet access from laptops and desktops by 2014, and the latest numbers show that mobile access is growing at 69% per year.

That means that mobile web marketing is no longer a matter of technology – it’s something that every organization needs to make into a priority right now.

That’s because the longer you wait, the more ground you’re going to be losing to your competitors. Even worse, you won’t be losing just any of your customers, but the most affluent, informed, and influential of them, since executives are amongst the biggest group of mobile web users around.

For years, technology experts have watched the growing importance of mobile computing and wondered when, finally, mobile e-commerce would reach a “tipping point” that would result in large percentages of customers buying products from mobile e-commerce sites.

It was always a difficult question to assess, if only because there are so many different factors involved. For one, mobile usage as a whole had to catch up with the technology – something that happened late in 2010, when iPhones and Droids started flying off the shelves to the tune of millions per month. Then, data plans had to catch up, followed by online stores,who had to launch and update their mobile e-commerce websites. And finally, mobile e-commerce development and security had to become reliable enough that most people felt comfortable making a purchase from a smart phone or tablet.