These companies are industry leaders in their individual markets and bring specific local expertise to customers needing the leverage and accessibility of a global agency but the customization and expertise in local markets and nuances such as VAT, pricing and legal specifics.
“There is only so much organic growth that can happen at the pace we need to expand,” said Scott Graf, Global President of BCD M&E. “When looking to grow specific markets, we make a strategic decision to either expand our wholly-owned operations or partner with best-in-class local businesses to serve our customers’ specific needs.”
BCD M&E employs a stringent qualification process to ensure its partners understand and adhere to the quality of service that it delivers to customers. Target markets are largely driven by customer demand, and BCD M&E plans to continue its Global Partner Network expansion in key markets throughout the world in 2016.
“There are advantages when partnering with organizations that know the regional and cultural nuances of doing business in certain markets,” said Graf. “We believe that they will help us provide superior, localized service. They, in return, have the benefit of working under a recognized, global brand with extensive resources and expertise.”
“The BCD M&E partnership provides us with benefits of key knowledge and experience in the MICE [meetings & events] industry so we can provide our clients with the best-ever service,” said Nikita Levchenko, Marketing Manager, BCD M&E Russia. “Moreover, the partnership opens the door to branches of foreign companies in Russia, which already deal with BCD M&E in Europe and the United States."