The books on our 2008 shortlist for the Innovation & Creativity Category are:
Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns (Harvard Business Press, October 2008) What is an iconoclast? "A person who does something that others say can't be done. " Gregory Berns researched iconclasts and found that their brains function differently from the average person in three respects: perception, fear response and social intelligence.
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Marci Alboher of The New York Times recently conducted a Q&A session with Guy Kawasaki via email. One exchange for you entrepreneurs:
Q. What is your advice to entrepreneurs seeking funding or growth opportunities if the credit and capital markets continue on their current course?
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