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Most of you have probably already seen the ad or at least some of its more funny internet mems and reproductions. The child, as presented here, makes an impression and also makes for a ridicule of the idea, as most internet campaigns do. Let’s take a look at the idea to invest in Eastern Poland.

Start-ups, start-ups, start-ups … Wherever you go, whatever you read, they seem to be everywhere. Poland is no different, perhaps even more so that the “old money” nations like the US or UK. Are we really, as a nation, a new Sillicon Valley as some like to think, or is there still a long way ahead of us? Does a Polish start-up even have a chance in todays on-line world?

Poland is a fairly decent place in investing nowadays. With an overall GDP increase and the national economy moving up (although decelerating at present) we may be one of the few places left in Europe worth investment money. As, on the other hand, Poland is quite underdeveloped in many regions, there are 14 Special Economic Zones which aim at rewarding investors with certain public assistance for their investments. It’s certainly something worth checking out.

Don’t we all love it? In a shiny glass, ice cold, perfect for a hot summer day or a night out with friends. Beer is really making it as the drink of choice. Poland is no different, and Polish beer is becoming more and more appreciated by people locally and worldwide. Let’s take a quick look at the main beer brands out there (so you know what to drink) and the beer group corporations which run the business (so you can invest in your favourite).

As it is my intention to write quite a bit about Polish business matters, I would like to start the series off with a short introduction to Polish franchising systems. As we Poles are apparently (according to some statistics which I don’t remember and hence cannot quote) a very entrepreneurial folk, but with not enough investment money, franchising seems a great option for many.