Re: Another Source for LDI Whiskey.

Its American whiskey aged in a traditional Scottish dunnage warehouse.

Originally Posted by cowdery

Conventionally, one would only use the term "whiskey" if the product can't meet the standards to be called "straight whiskey," "rye whiskey," "bourbon whiskey," or what have you. In this case, it's possible they wanted to use the more generic term because of their overall concept, i.e., one 'exemplary' example of each of these four distilled spirit types.

It's not a blend. That would have to be disclosed. So it's whiskey of one type, they just chose not to identify the type.

If they stay true to their concept, they can add a gin or a brandy, but not a single malt scotch (since they already have 'whiskey' covered).

This is what makes the free enterprise system so much fun. People can invest their money in any idea they want. I may think it's stupid, they obviously think it's brilliant, and we'll just have to wait to see who is right.

This is for the "tell me what whiskey I should buy?" market. The problem is they are a couple of decades late. This won't work in the age of google.

Re: Another Source for LDI Whiskey.

I usually don't root for the spectacular failure of others, but I may make an exception for this brand as there is just so much that I find annoying about it. I think I will pass on the High and enjoy a little schadenfreude instead.