How can Facebook’s App Links change the mobile world?

by Justin Lafferty

One of the many innovations Facebook announced at f8 was App Links — a deep linking system that allowed publishers such as Endomondo, Goodreads and Spotify to take users from a Facebook News Feed post into their app, bypassing a mobile browser. John Milinovich, CEO of URX, understands just how important App Links can be to the greater mobile ecosystem.Read the full article