CES 2015

MagicBook brings 3D life to 2D fairy tales

This freemium app uses 3D images to make traditional 2D story books more interactive and immersive.

1:30 / 9 January 2015

Transcript

You know, 2D books were good enough for my generation, but the current generation of kids, well, they may need something a little bit more advanced.
And that's where MagicBook comes in.
MagicBook is an app that uses augmented reality to bring your 2D books to life.
The way it works is that if you have the app on your tablet or phone, you can use that device's camera to get some augmented reality characters to appear onscreen.
Obviously not actually there, but, they're in the app and using augmented reality, you can get a little more interactivity out of your book experience.
[UNKNOWN] This is a page from Where the Wild Things Are and this is one of the dancing things.
So when I place the camera over the book, I see a couple of characters dancing.
And I'm not sure if you can hear this or not, but you can hear a little music too.
And I can pan around to completely 3D models here.
So I can pan.
See them from different perspectives.
And on this page there are trees in the background, so if you place the camera over this page, you'll see those trees growing.
You can actually touch the book to get those trees to grow.
The app will be available in March for Android and iOS under a premiere model.
At that time it'll only work with one unannounced book.
However, by mid-year.
The company plans to have ten books available for use with the app.
I'm Eric Franklin here at CES 2015 taking a first look at MagicBook.

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