The Genuine Private Watermark, originated by Gilbert Paper, has been a most prestigious tangible asset to corporate branding for over a century. As a permanent element in the sheet, it cannot be altered or removed without destroying the paper. Your Private Watermark certifies the authenticity of any document, thereby providing a discreet form of security.

The private watermark of your own is a silent extension of your corporation image. It is a subtle expression of quality and success and a practical means of maintaining and supporting a positive corporation identity. It lends protection prestige and unstated confidence to all your correspondence and business document - at a very marginal cost.

The shaded mark is the result of a design recessed in the surface of the dandy roll. When the pulp flows into these watermark recesses, different gradations of tone are created. The result is a watermark that is shaded, or darker and more opaque than the surrounding sheet when held to light.

The wire mark is the product of a raised design projecting from the surface of the dandy roll. This "wire" is pressed against the forming paper, displacing its fiber in a line art-looking fashion. It creates a watermark that appears translucent, or lighter than the surrounding sheet when held to light.

If critical positioning of your Genuine Private Watermark is required, consider a localized watermark. It falls in the same position in each sheet, within a tolerance of ±½ inch of the desired location. In general, they should not be placed closer than 1 inch to any edge of the finished sheet.

Private watermarks may appear multiple times in the sheet arranged in any repeat configuration you desire. These patterns should be designed with consideration given to the way they will appear in trimmed sheets.

In this type of watermark display, two or more full marks (and sometimes a portion of a third) commonly appear in each sheet. As the name implies, the marks can be "paraded" across the page, either vertically or horizontally.

Staggered marks are produced in the same manner as paraded marks, but with some visual variation. At least two marks will appear in each finish sheet, usually in a diagonal relationship.

The most economical way to produce a watermark is to have it appear in a random fashion sheet. One full mark, or in some instances, part of the mark, will appear somewhere on the page.