“There were many things in deciding on this move. The manager spoke very well when we talked about the challenge with the team, there was the style of play and this feels like it was the right fit at the right time,” explained Sturridge.

“I’ve got some friends here who are West Brom fans so I can’t let them down as much as the any of the Albion supporters.

“Coming here, I’m back home. When I’ve played here, it had a home feel for me. I’m seeing faces in the stands that I’ve known growing up. It’s a good feeling for me being here. I want to enjoy myself as much as I can but getting results is our first priority.”

West Brom were also pushing to try and broker a deal with Watford for Troy Deeney, and were looking at a possible deal £16million deal.

New Watford boss Javi Gracia is understood to be open to Deeney moving, but now sources believe that unless the asking price is dropped – then West Brom will not be back for him.