Advanced analytics go beyond the front door and simple shopper traffic measures and allow for the stitching together of a shopper’s entire shopping journey, empowering retailers with accurate and precise data on which to create and deliver exceptional shopping experiences.

In retail, there is a growing stockpile of raw data and more sensors are being added to brick-and-mortar stores every day, and it’s now up to the technology community to build on this dataset to revolutionize the way stores operate.

Understanding shopper traffic into stores is fundamental to the most basic retail metrics, and an effective traffic counting system can provide the data needed to better serve shoppers and grow your retail business.

There is no doubt the retail landscape has changed, and long gone are the days where in-store decisions are based solely on “gut feel” or guesswork – now, more than ever, retailers in the apparel industry are leaning on advanced analytic tools to understand the complete path to purchase in order to make effective merchandising decisions.

What used to be retailing is now shopping, and it reflects not only a shifting change in power from merchant to shopper, but establishes a new connected journey paradigm for retail to build its business around.

Cloud computing with continuous software upgrades is certainly a departure from more traditional software delivery models, but the leading-edge approach maximizes benefits to customers and end users while minimizing any potential drawbacks.