How to design snacks packaging for the health-conscious and environmentally conscious consumer

The shift towards healthy snacking is gathering pace, with consumers agreeing that ‘better for you’ is important when choosing crisps, nuts and snacks, according to a recent Mintel study*. Additionally, studies show that snacks in eco-looking packaging are perceived as higher quality, making more sustainable and ‘green-looking’ packaging a focus for brands targeting the health-conscious consumer.

What drives consumers to pick one healthy snack over another? How can yours stand out on the supermarket shelf?

Which visual cues alert the consumer to a product’s health benefits.
How a product’s packaging and design can convey a healthy message that consumers trust.
The link between personal health and environmental responsibility, and how more sustainable packaging can support your brand’s promise.
‘Green-looking’ packaging versus more sustainable packaging.
Which brands are using clever packaging to grow market share.