chipiddy do dah

My much anticipated Jan/Feb 08 issue of Saveur arrived – the one where they showcase their top 100 favourite things of the past year. Listed among plenty new-to-me tasty treats, I found some of my longtime loves: Big Turk, the fantastic Canadian chocolate covered turkish delight bar; Gastronomica, a magazine that probes a little further into the hows and whys of what we eat; and Marks and Spencer’s Crisps.
These crisps might taste like ordinary potato chips (they don’t), but the packaging has them looking like they’re in a whole different strata-sphere.
Munching on these makes me feel less like I am noshing on some pedestrian high-fat, low quality, faux-food snack and more like I am treating myself to something just a little bit upper crust. Now, I am not sure if all the credit goes to the clear, sharp, refined packaging or if it is the word ‘Crisps’, that also causes me to sit up a bit straighter and actually use a napkin (though they do deserve to have every last morsel liked off of the fingers).
At any rate, the clean white bag lends a healthy vibe, the bold lettering in bright colours with a simple stack of the chips alongside easily denotes the flavour – no mistaking them, even from across the store. The gourmet taste is matched well to the premium look of the package…and to my tastebuds.

Peeled Snacks

Just introduced at the Fancy Food Show, peeled snacks has not only offers beautiful packaging for their line of delicious fruit and nut mixes, it is innovative as well! They package the fruits and nuts seperately ensuring that the nuts stay crunchy and the fruit stays moist. Smart idea! Continue for more photos...

Cornelli Ice Cream

"Pearlfisher has created the brand identity for new Lebanese ice-cream brand Cornelli and the identities for the 11 sub-brands under the Cornelli umbrella.

Pearlfisher was tasked with creating an original and innovative new brand to redefine ice-cream for the Lebanese market after leading Lebanese distributor Transmed spotted an opportunity to challenge the existing market leaders in a market dictated by habit and loyalty.

Pearlfisher Creative Director Natalie Chung, said, “The bold yet elegant logotype of the Cornelli master brand is confident and proud of its ice cream roots, created to celebrate Italian flair and ice cream expertise. The ripple of vibrant colour celebrates and expresses the richness of life, the joy to be had by living in the moment and the deliciously sensorial experience of all the products. The naming and tone of voice carries this passion, feeling and energy from the packaging right through to all brand livery, signage and guidelines.”

Fouad es Said, President of Transmed, commented, “We were all really impressed with the way Pearlfisher went about the whole project, from our first telephone call until we went to print. The professionalism, dedication, commitment and follow up was unprecedented. What impressed us the most is how quickly Pearlfisher understood the Lebanese culture and created a brand that embodies that culture. The brand identity personifies the Lebanese people – it’s colourful, daring and very high quality. I have no doubt that, with these foundations, Cornelli could very soon become the leading ice cream brand in Lebanon. This must be a record project in terms of timing - from the day we made the decision to build an ice cream plant until we placed our first sku in the market took less than 9 months!”