AxisWire: The Birth Of A Cannabis Industry Media Standard

The cannabis industry witnessed the debut last month of AxisWire, a company conceived to offer a one-stop-shop for cannabis industry entrepreneurs looking to expose and grow their brands and journalists seeking the latest industry news. Think of a PRNewswire-style site created exclusively for the cannabis industry.

The company offers a source locator service called STAR, where journalists, entrepreneurs and experts can connect to collaborate on pot-focused stories. Other services include: the writing and distribution of press releases to over 1,700 journalists and reporters worldwide, a centralized hub for all media inquiries, experts media strategy consultation and media compliance and professional review services provided by Cannaregs.

AxisWire — founded by Cynthia Salarizadeh, managing partner of KCSA Strategic Communications — is poised to help advance industry objectives by assisting entrepreneurs and media representatives in telling and distributing their stories.

“After two years of development, I am comfortable saying this platform is the most advanced in functionality of its kind in our industry,” Salarizadeh told Benzinga. “By teaming up with industry veteran Evan Nison and bringing on key board members that include PR and media heavyweights such as Gaynell Rogers, Debra Borchardt and Lewis Goldberg, we are confident that AxisWire will stand at the center of all things media for cannabis.”