Lessons in Leadership: What You Need to Know

Massive corporate cybersecurity breaches, widespread cyberspying, the recent government shutdown, the Catholic priest sexual abuse scandal, the disastrous launch of Healthcare.gov — these and other events in recent years have tested the trust that Americans place in their corporate and government institutions.

In today’s world, leaders who equate transparency with trustworthiness miss the point.

Underscoring the character of an organization will help build trust with stakeholders, and your company will be rewarded with tangible benefits that affect the bottom line.

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Stephen Dupont, APR, is vice president of public relations and branded content for Pocket Hercules (pockethercules.com), a brand-marketing firm based in Minneapolis. Contact him at linkedin.com/in/stephendupont, or stephendupont.co.