I have been studying Internet marketing for over 20 years. I’ll never forget how excited I was when I realized I could make websites using a program called Microsoft Frontpage in 1997. Since then, I have been fascinated by the new opportunities and technologies that...

The Importance of Your Website The Internet was first developed in the 1960s. It was born out of a process known as “internetworking,” which allowed separate computer networks to exchange information. The World Wide Web (which is a function of the Internet) was...

Qualities of a Good Website Let’s make one thing clear immediately: people don’t care much about your website. They care about what they need or want at the time they visit. Maybe they want to read about your services, maybe they are looking for price information, or...

Your website is the “home base” of your Internet marketing efforts. Make sure it represents your business well. Your website should be uncluttered, easy to read, and easy to navigate. Your website should have a clear call-to-action and easy-to-find contact...

So you have a website. Perhaps you have other Internet marketing methods working for your business as well, such as a blog, a Facebook page, YouTube videos, or Google AdWords ads. This could be an effective set of marketing initiatives. Question: what would make this...

The word blog is a contraction of the words “web log.” A blog is simply a place to post information about something on the web. For example, if someone is searching for the perfect cheesecake recipe and wants to keep their friends and family updated on the project,...