The ZEISS Progressive Choice series makes it easier than ever to
upgrade your lenses to a vision experience. Using the patented ZEISS
back-surface freeform customization approach, ZEISS Progressive Choice
deliver visual performance that ordinary progressives can’t equal. With
a choice of customization levels and price points, the Zeiss Progressive
Choice gives you the options you need to upgrade your lenses to better
progressive lens performance.

Life isn’t always
straight ahead

Your vision needs are as unique as your
fingerprint. And the latest advances from ZEISS will give you customized
lenses that work in perfect concert with your eyes to give you
exceptional vision. The cutting-edge technologies from ZEISS can help
create your optimal prescription by measuring everything from visual
distortion to the way your frames sit on your face. And ZEISS lenses can
be precisely personalized to suit your unique vision needs, with
technologies to stop scratches and dust from marring your eyesight.

Up to 30% Larger Fields of Clear Vision

Ordinary progressives are designed based on the needs of an average
wearer with an average prescription. But if you don’t have an average
prescription, you won’t get the best possible clarity. With ZEISS
Progressive Choice we create a design specifically for your vision
needs, so you’ll get a clearer and wider view of your world.