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Ignite IQ Analytics Gets Gold. Ignite Sales today announced that for the second year in a row it was named the winner of the Gold Stevie® Award in the New Product or Service of the Year - Content - Sales & Marketing Intelligence Solution category in The 14th Annual American Business Awards.

Ignite Sales today introduced Smart Promotions as well as integration into Instant Scheduling and Live Chat as a part of its Omnichannel Sales Analytics solution. These new innovations improve customer engagement for more personalized and effective customer acquisition campaigns. Smart Promotions and the two new integration functions have allowed banks to increase qualified leads by 20% and improve the customer buying experience.

Three years ago, the word sales was more or less a four-letter word in banking. At the time, banks didn’t really understand the sales culture and didn’t see the need to implement a sales culture at their institution. But times are changing. Customers are taking greater control of their banking relationships. They are switching banks, changing their behavior and demanding improvements. Faced with unprecedented competition from non-banking competitors, new regulations that limit their ability to generate fee income, and shrinking net interest income, banks are challenged to find new sources of revenue if they want to grow.

As competition heats up from the likes of Walmart, PayPal and other shadow banking organizations, financial institutions need to improve customer engagement in order to increase wallet share, customer acquisition and retention. Additionally, technological advances and customers’ experiences in other industries have altered customers’ expectations and needs, which give banks both opportunities and challenges.

The sales opportunity lies in the account-opening, process, a critical step in a customer’s journey with a bank. And the best time to capitalize on this opportunity is at the point of sale, when customers are already in the buying mode. Customers who have a great point-of-sale experience are...

Dallas, Texas – October 2, 2014 – Ignite Sales, the leader in retail banking customer acquisition and retention technology, will present along with eLoyalty, a TeleTech Company, at Valuing the Bank, an exclusive event for CEOs, chairmen, presidents, CFOs and members of the board of banks hosted by Bank DirectorMagazine.