The tenth edition of Portada Miami at the Hotel EAST Miami on April 18 and 19 provides an ideal and exclusive setting for brand marketing, tech and media executives from all over the Americas to develop new business and delve into key topics that will drive marketing innovation over the next decade.

Day 1, April 18, 2018

Day 1 of Portada Miami will be dedicated to exclusive presentations of Portada partners to Portada's powerful Council System members and other VIP's attending Portada Miami.
In addition, the following units of Portada's brand new Council System will meet throughout the day:
- Portada Council of the Americas
- Brand Star Committee
- Agency Star Committee
- Travel Marketing Board
(The Sports Marketing Board will meet on Thursday April 19)

IF YOU ARE INTERESTED IN MEETING BRAND MARKETING AND AGENCY DECISION MAKERS who are members of Portada's Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda,

Day 2, April 19, 2018

Day 2 will be dedicated to the discussion of key topics that will drive marketing innovation over the next decade in Latin America and the U.S. They include

VOICE-BASED TECHNOLOGY:
How Alexa, Siri and Cortana are being used to build brand awareness and preference.

ATTRIBUTION MODEL AND DIGITAL MEDIA AGENCIES:
How to successfully track marketing spend and build stronger loyal customer bases while getting the best (and most accurate) value for your media investment.

GAMERS AND GAMBLING:
From e-sports and casual gaming to sports gambling; where is sports marketing heading in 2018?

APP MARKETING:
Crucial insights to understand how brands can reap the rewards of this exploding discipline.

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”