Owners Massimiliano Conti and Lorella Degan at La Nebbia in San Francisco, Calif., are seen on Thursday, February 20th, 2014.

Image 1 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

Owners Massimiliano Conti and Lorella Degan at La Nebbia in San Francisco, Calif., are seen on Thursday, February 20th, 2014.

Owners Massimiliano Conti and Lorella Degan at La Nebbia in San...Francisco, Calif., are seen on Thursday, February 20th, 2014.

Image 2 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The Prosciutto di Parma Rovagnati, aged (18 months), on the left, and Prosciutto San Danielle, (aged 36 months) , on the right, at La Nebbia in San Francisco, Calif., are seen on Thursday, February 20th, 2014.

Image 2 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The Prosciutto di Parma Rovagnati, aged (18 months), on the left, and Prosciutto San Danielle, (aged 36 months) , on the right, at La Nebbia in San Francisco, Calif., are seen on Thursday, February 20th, 2014.

The Prosciutto di Parma Rovagnati, aged (18 months), on the left, and...Prosciutto San Danielle, (aged 36 months) , on the right, at La Nebbia...in San Francisco, Calif., are seen on Thursday, February 20th, 2014.

Image 3 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

Beef and Pork Meatballs at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 3 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

Beef and Pork Meatballs at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Beef and Pork Meatballs at La Nebbia in San Francisco, Calif., is seen...on Thursday, February 20th, 2014.

Image 4 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

Home made Albacore Conserva with Radishes and Mint at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 4 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

Home made Albacore Conserva with Radishes and Mint at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Home made Albacore Conserva with Radishes and Mint at La Nebbia in San...Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 5 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The cold Lasagnetta with Ricotta, Pesto and Escarole at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 5 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The cold Lasagnetta with Ricotta, Pesto and Escarole at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

The cold Lasagnetta with Ricotta, Pesto and Escarole at La Nebbia in...San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 6 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The traditional Lasagnetta at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 6 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The traditional Lasagnetta at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

The traditional Lasagnetta at La Nebbia in San Francisco, Calif., is...seen on Thursday, February 20th, 2014.

Image 7 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The Porchetta with Fennel, Orange, and Balsamico at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 7 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The Porchetta with Fennel, Orange, and Balsamico at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

The Porchetta with Fennel, Orange, and Balsamico at La Nebbia in San...Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 8 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

Pizza being made at La Nebbia in San Francisco, Calif., on Thursday, February 20th, 2014.

Image 8 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

Pizza being made at La Nebbia in San Francisco, Calif., on Thursday, February 20th, 2014.

Pizza being made at La Nebbia in San Francisco, Calif., on Thursday,...February 20th, 2014.

Image 9 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The Schiacciata Buffalo Mozzarella and Prosciutto pizza at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 9 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The Schiacciata Buffalo Mozzarella and Prosciutto pizza at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

The Schiacciata Buffalo Mozzarella and Prosciutto pizza at La Nebbia...in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 10 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The Schiacciata Buffalo Mozzarella and Prosciutto pizza at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 10 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The Schiacciata Buffalo Mozzarella and Prosciutto pizza at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

The Schiacciata Buffalo Mozzarella and Prosciutto pizza at La Nebbia...in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 11 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The Sheep's Milk Ricotta with ground Red Pepper and Ikura at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 11 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The Sheep's Milk Ricotta with ground Red Pepper and Ikura at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

The Sheep's Milk Ricotta with ground Red Pepper and Ikura at La Nebbia...in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 12 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The fresh Ricottina with Citrus Zest at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 12 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The fresh Ricottina with Citrus Zest at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

The fresh Ricottina with Citrus Zest at La Nebbia in San Francisco,...Calif., is seen on Thursday, February 20th, 2014.

Image 13 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

Owners Massimiliano Conti and Lorella Degan at La Nebbia in San Francisco, Calif., are seen on Thursday, February 20th, 2014.

Image 13 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

Owners Massimiliano Conti and Lorella Degan at La Nebbia in San Francisco, Calif., are seen on Thursday, February 20th, 2014.

Owners Massimiliano Conti and Lorella Degan at La Nebbia in San...Francisco, Calif., are seen on Thursday, February 20th, 2014.

Image 14 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

The interior of La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 14 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

The interior of La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

The interior of La Nebbia in San Francisco, Calif., is seen on...Thursday, February 20th, 2014.

Image 15 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

Prosciutto in the refrigerator at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Image 15 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

Prosciutto in the refrigerator at La Nebbia in San Francisco, Calif., is seen on Thursday, February 20th, 2014.

Prosciutto in the refrigerator at La Nebbia in San Francisco, Calif.,...is seen on Thursday, February 20th, 2014.

Image 16 of 20|Michael Bauer reviews Noe Valley's La Nebbia

John Storey / Special to the Chronicle

Diners enjoy dinner at La Nebbia in San Francisco, Calif., on Thursday, February 20th, 2014.

Image 16 of 20 - Michael Bauer reviews Noe Valley's La Nebbia

Diners enjoy dinner at La Nebbia in San Francisco, Calif., on Thursday, February 20th, 2014.

La Nebbia and its older sister La Ciccia represent everything that’s right and good about San Francisco dining.

Massimiliano Conti and his wife, Lorella Degan, built La Cicca on a desire to show people another side of Italy. It was not a dollar-and-cents decision but one that came from a need to share Conti’s native Sardinia. For a neighborhood place, a “greatest hits” Italian menu would have been safer, but instead Conti and Degan built the restaurant on something they loved. La Ciccia was never designed to be a destination restaurant, but because of the purity of what they produce it has become a destination.

It’s this type of restaurant that gives the Bay Area dining scene sophistication and depth.

In addition, the menu is much less complicated. The focus is on pizza and prosciutto from all over Italy. Other than that, there are a few cold dishes, cheese preparations and only two other hot dishes: meatballs and lasagne. Both are so good that you don’t really need much else.

Yet what is needed is their presence, and one of them is always around to answer questions about the prosciutto — they can describe each of the 12 versions in great detail — and, more importantly, the wine list, which has offerings that will be unfamiliar to many diners. And here’s another reason they are so popular: Many of the wines are under $40, and mark ups are reasonable.

They created another restaurant that furthers celebrates their love of Italy in a unique way.