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Ringo Starr’s custom Ludwig silver sparkle drum kit used in the 1967 “Hello, Goodbye” video made for and played on The Ed Sullivan Show to help Sullivan celebrate the re-naming of CBS-Studio 50 to The Ed Sullivan Theater. The drums were built in October 1967 for the video and sent to London for the Paul McCartney directed video shoot that took place on November 10, 1967 at the Saville Theatre in London. The drum kit is featured for 24 seconds of the video beginning at 1m 07s and ending at 1m 31s.

In his book Beatles Gear: All the Fab Four's Instruments from State to Studio Andy Babiuk interviewed Starr about the kit who recalled "It was giant! I ordered it with these big sizes to see how it would sound in the studio. But when we got it, I couldn't play it: I couldn't get my legs around the snare! We used some of the drums later for overdubs on a few songs."

The kit includes:

20” x 6 1/2" Snare Drum; 3-ply shell; 8-lug chrome over steel rims; Keystone badge # 459674; stamp date October 4, 1967; Original Ludwig Weather Master heads; the batter head is signed by Starr and additionally marked with the name “Zack”; Original snare side head; P-83 Strainer; Snare wires: 10 snare wires/cat gut. The wire is wrapped around the organic string to hold them together. 12 cat gut lengths fastened to the butt plate; Two dial up tone control mufflers