CARL F . BUCHERER OPENS ITS FIRST BOUTIQUE IN MOSCOW

Experiencing Carl F. Bucherer in real time

The first monobrand boutique in Moscow

The new Carl F. Bucherer boutique is in a unique location at the cultural heart of Moscow, where Moscow’s colorful history blends with the modernity of the city’s business district. The Smolensky Passage Shopping Mall exudes unobtrusive luxury and is the perfect environment for Carl F. Bucherer’s boutique, which provides the most immersive brand experience and the very highest levels of customer service. Employees of the boutique were specially brought to Switzerland to receive in-depth training to ensure that they provide truly impeccable service. The timepieces highlight Carl F. Bucherer’s almost 130-year history of quality, continuity, and watchmaking expertise. The savoir faire of the brand culminates in the two in-house movement families based on the peripheral rotor, which Carl F. Bucherer was the first watch manufacturer to put into series production.

A Rewarding Partnership

Carl F. Bucherer, one of the few remaining independent Swiss watch brands still owned by their founding family, has a large international network of strong retail partners. The Rich Time Group is the partner for the monobrand boutique in Moscow. “We are thrilled to expand our brand presence in Moscow by opening our boutique. The new boutique in Lucerne also opened its doors just a few weeks ago, and we are looking forward with great anticipation to the planned boutique opening in Shanghai. Our thanks go out to our partner Rich Time Group, who helped turn our vision of the monoboutique in Moscow into reality,” states Sascha Moeri, CEO of Carl F. Bucherer.

Winning the Topical Style Awards

In addition to opening the boutique in Moscow, Carl F. Bucherer has received further good news from Russia. The Swiss family business won the Topical Style Awards in the categories Best Travelling Watch with the Patravi TravelTec II and Best Sports Watch with the Patravi ScubaTec. This is an honor that confirms Carl F. Bucherer’s promising position in the Russian market.