The Wheeled Warriors is a case study in questionable toy marketing. Mattel designed a solid line of vehicle-based toys and dubbed them the Wheeled Warriors. Presumably the designers had some outline of a narrative, but the toys were initially released with a generic “good guys versus bad guys” story, evidenced by the first commercials:

Mattel then decided to give the humble Wheeled Warriors the full media treatment (complete with cartoon, coloring books, board games, pencil cases, etc), reverse-engineering an elaborate mythology to explain the toys. Thus was born “Jayce and the Wheeled Warriors”. Even with character-based designs, the toy-first, story-second method rarely produces successful results. The idea of kitted-out trucks fighting each other is pretty thin gruel for a story, and the cartoon was a thoroughly mediocre product. The whole endeavor promptly flopped, and today is barely remembered, even by die-hard eighties nostalgia-junkies. Having said that, this theme song is awesome.

The toys, however, were great fun. Using a Micronaut-like system of interchangeable parts, the Wheeled Warriors provided impressive play value. The designs were inventive, particularly the psychedelic Monster Minds.

Trail Blazer

Trail Blazer was a carrier vehicle for our heroes' whips. This is one of those toys you only ever saw on the back of the box. Wheeled Warriors were scarce, and the walkers (Beast Walker was TB's Monster Mind counterpart) even more so.

Trail Blazer's box is big and beautifully illustrated. Both the inner and outer box are heavy corrugated cardboard. The painted boxes of yore had so much more charm than the ugly window boxes we're stuck with today.

The contents consist of the main body, the head/cockpit, ramp, and assorted weapons. Everything plugs together intuitively.

TB's primary weapon is the Power Puncher. You fold it up like so and when the bumper is depressed, the spiked wand sweeps in an arc.

A nice feature, but I prefer the "Double Muscle Gun." Mattel trademarked "Double Muscle Gun" (look at the back of the box) for one of the anonymous kibble guns hanging off this thing. For children.

The walker doesn't do much, particularly this specimen. The legs are motorized, but the mechanism doesn't work on any of the three walkers I own. Maybe this is a common problem, maybe it's just mine.

Mostly he just looks cool, like small, rugged AT-AT.

The cockpit is nicely detailed with decals. The canopies on these toys usually turn yellow; this is one of the clearer pieces I've seen. TB comes with an anonymous Lightning League pilot.