The Hoboken Host Committee, an independent initiative spearheaded by members of the community in an effort to optimize
Hoboken's commercial and tourism appeal in preparation for the 2014 Super Bowl, is pleased to announce the launch of its "Monday
Makeovers" program, beginning July 9 and continuing throughout the summer.
What does a fashion makeover have to do with the Super Bowl?

Committee Chairman Scott Katz says, “The motivation of this committee is to get people actively engaged in events and activities that
emphasize the spirit of cooperation and support found in Hoboken's business community. With a wide range of terrific shopping
options, the city's boutiques seem like a great place to start.”

THE GAME PLANEvery Monday, from July 9 though the end of summer, boutiques will do a “makeover” that will be videotaped and then posted on
Hobokengirl.com, giving viewers a chance to comment and learn more about the stores visited. Representing City Hall's ongoing
commitment to small business, Hoboken Mayor Dawn Zimmer will participate in the first three installments of "Monday
Makeovers."

"Shopping locally is a convenient and fun way to support our local businesses," says Mayor Zimmer. "I'm excited to be part of this
effort to showcase some of the great boutiques that make Hoboken a wonderful place to shop."

The Mayor will be at Dear Hannah (503 Washington Street) on July 9, Air Studios (92 Hudson Street) on July 16 and Iconic
Fashion Lounge (509 Washington Street) July 23. These stores will be selecting outfits for the Mayor to try on. Fellow shoppers
hunting for that great new look are welcome to join the Mayor, as she explores the wealth of shopping opportunities right here in the
Mile Square.

Switching gears to Hoboken's youngest residents, "Monday Makeovers" will continue on July 30, with Baby Olivia Dunn being
outfitted at Bellie & Katrina (159 4th St) and again on August 6, with K.C. Kids (463 5th Street). On August 13, 6th Ward
Councilwoman Jen Giattino will transition the program back to women's fashion for the remaining "Monday Makeovers," with
Sweet Nicholas (718 Washington Street), Revival Vintage (47 Harrison Street) and Townhouse 620 (620 Washington Street) all
confirmed to participate in the showcase.

FROM FASHION TO FOOTBALL"Monday Makeovers" will conclude with a party and prize drawing on Sept 10, coinciding with the first NFL Monday Night
Football game of the season. Donated prize items will include a $200 gift certificate to 10th & Willow Bar & Grill (935 Willow
Avenue), two free tickets to a wine tasting event and a $50 gift certificate to purchase wine from Court Street (61 6th Street), a $100
gift certificate from Cork City (239 Bloomfield Street) and a consultation plus two free acupuncture sessions at Ariel’s Apothecary
(80 Park Avenue).

HUDDLE UP, HOBOKEN
Offering breathtaking views, renowned nightlife, fantastic restaurants, fabulous boutiques and convenient walkability, Hoboken is
looking to provide visitors to the New York Metro Area with an easier, more affordable travel alternative as they come to town for the
big game—not just in 2014, but for any upcoming NFL weekend. Hoboken serves as the railhead for New Jersey Transit, which
provides a direct train to MetLife Stadium that runs frequently on game day. By putting its best foot forward, Hoboken can be the big
winner on game day—but it takes a team effort. For more information on the Hoboken Host committee, contact Scott Katz at
HobokenHostCommittee@gmail.com.
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