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No one should underestimate the power of marketing. Wine companies should invest in marketing to promote their brand to their target audience. Without marketing efforts, your wine would remain to be unknown. Trends come and go. Every year, there are changes. For 2018, these are the five marketing trends for wines that will dominate 2018:

Personalized wines

Getting “more personal” in your marketing attack will help your wine brand. In the 21st century, customer engagement is given a top priority. In 2018, more consumers would want companies to engage with them. Thus, wineries should produce more personalized wine products.

Details matters

Consumers now are more cautious about the product they buy. As a matter of fact, consumers are becoming more health-conscious with their choices. They look on the label, the nutritional facts at the back. Make sure that you provide all the necessary information that your consumer would want to know about your product.

Authentic

This is the trend of the decade. Consumers always want something authentic and original. So in your marketing attack, highlight your wine’s strengths and top characteristics. You should always showcase the edge of your wine among other wines.

A product with story

2018 will be a year filled with emotions. Today, most companies are releasing videos on YouTube and in social media platforms that establish the back-story of their products. Mostly, they tell stories about how their products change the lives of the people. These stories touch the emotions of the consumers. It revolves around friends, families, loved ones, pets, etc. So in 2018, consider telling a story about your wine. Make sure it is not just visually appealing but it should be full of emotions. Surely, your consumers will remember your wine.

Environmental-friendly

As mentioned earlier, consumers are more conscious of the products they buy. They support environmental sustainability. So it would help to include in your marketing package your company’s efforts to save Earth. You may also highlight your non-usage of products that damage our natural resources.

These are just some of the many marketing trends for wines that will truly dominate 2018. Just remember, be creative and realistic in creating your marketing strategy.

In marketing wines, you have to boast the best-est qualities of your wine product. You should highlight its strengths which other wine producers do not have. Including these great characteristics in your marketing copy or package will definitely grab consumers’ attention. In this article, we will discuss the top six traits that most consumers look for on a great wine:

Raw Flavor

Today, most wine producers add some complementary flavors to “innovate” their wine products. But honestly, nothing beats the original flavor, the most vintage taste, the wine produced by the earliest vinification procedures. According to consumers, one of the factors they consider in buying wines are those marked with “original” or “classic” which means the unflavored wines, the rawest of the raw.

High-Grape Quality

Apart from the rawness, the wine should be made from high-quality grapes. The quality of grapes varies from producers. Climate and location are two main factors that affect its quality greatly. According to a survey, a majority of consumers are looking for wines produced from organic grapes or grapes that are grown through organic farming method.

Pure

In the winemaking process, imperfections and faults are inevitable…sometimes. These affect the taste and quality of the wine, decreasing its purity. Some of these faults include excessive acetic acid, over-sulfuring, over-oxidation, and hydrogen sulfide. It may also include the taste of the iron due to outdated equipment.

Balance

Sweetness, acidity, the tannin levels, and its fruitiness – all of these should be balanced. The wine should not be too sweet nor too acidic. Most importantly, the level of the alcohol should also be balanced according to the variant of the wine product.

Complexity

Apart from balance, one of the characteristics of a great wine is complexity. Meaning, there should be an explosion of both fruity and non-fruity flavors depending on the variant of the wine.

Fragrant Aroma

Of course, the aroma makes an impression. As a matter of fact, the aroma can enhance the drinking experience of a person. Experts say that a great wine should have a “heady aroma” or “nose”.

People in the business, gamblers in the casino, inside luxury cars, and dipping in Jacuzzis – what do they have? A glass of wine! Wines have been among the most popular drinks for adults. But surprisingly, wines have been increasingly popular among millennials. As a matter of fact, teenagers consume more wine than their parents. This is a good news for the wine industry as a new market has surfaced to be a potential consumer. Here are the five ways you can effectively market wine to millennials:

Know their appreciation

Millennials are keener about the wines they consume. They have certain standards for wines. According to Direct Marketing News, millennials are interested in the quality and variety of wines. They also look into the processing of wines, its authenticity, and innovations. So, it is best if you include these details in the packaging.

Reach to them through social media

Most millennials now are in the virtual space. The best way to reach them is through social media. Facebook, Instagram, and Twitter, these are among the top social networks where the majority of the millennials live. Implement an effective social media marketing strategy.

Read the trends

Millennials love trends. In fact, they make the trends. As a marketer, it is important to study the trends. You shall keep up with the changes. Go to bars, restaurants, casinos, and pubs and ask about the preferences, likes, and interests of millennials regarding wine products.

Tap some influencers

Influencer marketing has been growing popularity since the birth of social media. According to a study, 8 out of 10 millennials purchase products based on the products being endorsed by the influencer they follow. As part of your marketing strategy, tap some influencers to promote and give a say about your products.

Understand their social nature

As mentioned above, you need to read the trends. As a result of your research, this shall help you produce complementary products that may encourage millennials to want more of your wine products. This includes cocktail party planning guide, wine pairing guides, etc.

Millennials are unpredictable sometimes. You have to double, triple your marketing efforts to catch this new market.