How to Reduce Your Overheads as a Photographer

If you’re a photographer who is currently struggling to get work in, it’s important to know you are not alone. While things may feel out of your control, it’s important to take as many steps as you can to ensure you have a business at the end of it all. Here are some tips on how to reduce your overheads as a photographer.

Check your income

The first thing to do is to check your income.

Depending on which market your business services, it is entirely possible that you have lost most, if not all of your current work.

Now is not the time to be sad about it though, we need to be 100% proactive.

Get in contact with every client who has used your services over the past 12 months and ask them “What can I do to help you?”.

Now is not the time to be selling, although you may need the cash flow the most.

Many marketing departments are worried for their own job at the moment and if they’re still in position they’re going to be fighting fires.

If you can genuinely help them, it will take a tremendous weight off their shoulders and show your value when this is all over.

I touched on this idea in my marketing in a recession post but now is the time to be taking stock of every client who has used your services and finding similar clients, reach out and see if you can help them too.Do not sell and do not tell them about all the awards you have won, nobody cares right now.