Friday, September 11, 2015

Apple unveils iPad Pro

As many rumors had suggested previously, a new iPad with a 12.9-inch display was unveiled. The iPad Pro is the largest tablet Apple will release.

iPad has been utilized not only for the entertainment but also for business. Larger display will be advantageous in the person-to-person presentation. The new iPad equips enhanced CPU so that multi-task implementation is enabled. In addition, Apple will launch the original keyboard to be attached to iPad Pro correspondingly. The combination of a tablet computer and a portable keyboard reminds us the Microsoft Surface series. Apple seems to try to overwhelm Surface and the market of tablet PC for business use.

In the event, iPhone6S was also presented. It has a 3D touch panel, which can sense the degree of pressure by the user's finger. More detailed manipulation will be available with this panel. The CPU and the camera will also be strengthened.

For the Apple Watch, Apple will update the iOS. Also, Apple TV will be revised.

Several kinds of evolution were included in the next update. However, the stock price of Apple dropped by 2% immediately after the event.

It seems that investors expected that Apple would publish more innovative releases. Indeed, this event did not include any surprises. But I think it is a little overestimating Apple's power to imagine Apple will invent revolutionary products every time.

By the way, it is also interesting that Apple introduce a stylus for iPad Pro. The other day, Steve Jobs disgraced stylus as easy to be lost in the presentation of the first iPhone. Has Apple changed its stance? Actually, Apple, as well as Steve Jobs himself, frequently change the mind. Jobs had expected that e-books would never be spread. For the professional business usage, the stylus can be useful, it's true.