Cultural Entrepreneurship Hubs

Project Phases

Team and Vision

In order to get the project started 8 start-up coaches were invited to the 1st Strategy Meeting in Munich Feb, 28th – March 3rd 2017. This meeting had several objectives:

• Getting to know different coaching-, mentoring- and consulting methods within the culture- and creative industry scene (CCI)
• Introduction and comparison of the four respective culture- and creative industry scenes in Indonesia, Greece, South Africa and Germany
• Learning to work with the Strascheg Center for Entrepreneurship Innovation-Process
• Creating a Stakeholderanalysis and Market Research
• Conclude on a glocal vision and mission for the project as such and for the three regions
• Getting to know various Hubs and creative industry cluster in Munich
• Networking with the German culture- and creative industry scene
• Networking between the participating entrepreneurs and coaches of the Strascheg Center for Entrepreneurship
• Defining roles and responsibilities (Goethe-Institut, Strascheg Center for Entrepreneurship and participating entrepreneurs
• Definition of a roadmap to set up the Hub between the Strascheg Center for Entrepreneurship coaches and the entrepreneurs
• Definition of milestones and communication patterns within the whole project

The following results were obtained

• The meeting was very positively received as a kick-off for the strategic orientation of the project by the seven participating entrepreneurs from Greece, Indonesia and South Africa, the Strascheg Center for Entrepreneurship and decision-makers at the Goethe-Institut
• An intensive and open exchange to common goals and values with respect to the regional and cultural diversity within the project strengthened the team formation
• A common global Hub vision and mission was formulated. Local-regional Hub strategies will follow
• Commitment of the participants to build the a network of Cultural Entrepreneurship Hubs
• Clarity about common strengths, weaknesses and opportunities has been created
• Start of the coaching of the participating entrepreneurs by the Strascheg Center for Entrepreneurship: From now on, the seven participants will be accompanied in terms of content and organization
• With their return to their home countries and cities, the participating entrepreneurs begin with the Goethe-Institut on the ground to build a network of Cultural Entrepreneurship Hubs – efficiently, transparently and networked through an overarching project management in Munich

Understand the Problem / Empathy for the People

In order to understand the local needs each city was supported by a start-up coach of the Strascheg Center for Entrepreneurship to answer the following questions:

1.What is the big picture that the hub vision finally adresses, the key interest that
is pursued?
2. What is this CEHs final user/customer segment?
3.What is its solution, which services solve the problems of the local entrepreneurs?
4.How can you visualize this Cultural Entrepreneurship Hubs easily (arrows/ maps/ pictures)?
5.How do you want to position the Hub and who are your partners, competitors?
6. What is the underlying business model for such a Cultural Entrepreneurship Hub solution?
7. What is the most relevant assumption/hypothesis of your Cultural Entrepreneurship Hub, and how can it be verified within the „safe“ period of its first year?
8. What will be the next concrete steps? What do you expect from the Goethe-Institut/Strascheg Center for Entrepreneurship and what can you offer in order to get the hub running?

Each participant had about 2-3 months to present the findings to these questions which resulted in four concept papers for the following cities: Jakarta, Cape Town, Johannesburg, Durban.

Synthesis / Point of view

The Cultural Entrepreneurship Hubs project is currently in this stage – Synthesis-/-Point of view. All participating partner institutions and the start-up coaches are discussing the next steps to be taken. Check out more on the individual pages of each HUB-Team.

Generate Ideas

In order to connect the hubs with the german creative industry scene, the consultans from around the world will meet again in march during the Munich Creative Businessweek. More information will follow shortly.

supported by: Munich Creative Business Week (MCBW)

Virtual Coaching via Web Platform

After the training course, the start-up consultants as well as their teams will be coached and further trained via virtual coaching and the web platform. The web platform will serve to deepen the knowledge acquired during the training phase and used for sharing experiences among the start-up consultants.