According to a Pew Research Center poll, in 2001 Americans opposed same-sex marriage by a 57 percent to 35 percent margin. Today, however, 60 percent of Americans support same-sex marriage, according to an April 2015 Washington Post-ABC News poll. So, who exactly is Trump trying to impress with his statement that he’s “strongly consider” appointing judges to overturn the historic decision to make marriage legal for all lovers?

Timing is everything.

Note: As of publication, there’s one day left before the largely evangelical Iowa caucus. So far in Iowa, Trump has been questioned about his past marital affairs and views on abortion, causing evangelical voters in Iowa to waver between Cruz and Trump. The decision to reproach the same-sex ruling could be a very calculated one addressed directly toward Iowa evangelicals.

Evangelicals are historically “the most reliable caucus-goers every four years,” according to a CNN politics article and their decision between Donald Trump and Ted Cruz wavers.

Trump’s assertion that he’d attempt to overturn the decision is causing buzz on social media:

Donald Trump says if elected he will undo marriage equality. Trump is currently on his 3rd marriage. https://t.co/Qja4mCbTnb

“Personally, I believe in traditional marriage between one man and one woman, but if you want to change the marriage laws, the way to do it constitutionally is convince your fellow citizens, go to the state legislature, and change it. It shouldn’t be the federal government or unelected judges imposing their own definition of marriage.”