the study of sociology and human psychology regarding the promotion of animal rights and veganism

Does Veganism Sell Itself?

This video is basically a historical perspective of Vegan Outreach's attempts to "sell compassion." Jack Norris, co-founder of Vegan Outreach, comes to the conclusion that "exposing factory farms and advocating ethical eating is perhaps the most readily accessible option for reducing animal suffering."

Speaking of exposing factory farms...

Thus, effective vegan education/ compassion sales can take place in these kinds of situations: