Cotton Cordell Pencil Popper

Color shown: Mackerel

A long time standard of surf fishermen, the Cotton Cordell Pencil Popper is designed to deliver super long casts. The tail section has an added weight that forces the lure to sit tail down, creating a bobbing target. The Cotton Cordell will call up fish in almost any condition.

Want to be a great surfcaster? Get a Ron Arra's Signature Lure and his Ultimate Guide to Surfcasting book!

Five-time U.S. surfcasting champion Ron Arra's new surf fishing book, The Ultimate Guide to Surfcasting, will help you improve your casting distance and become a better surfcaster. Ron offers detailed explanations of surfcasting techniques for the overhead beach cast, the off-the-beach cast, the modified pendulum cast, the light-tackle cast, and many others. He also explains how to apply these techniques under actual fishing conditions on the beach or in fishing tournaments.

The book also has great recommendations for lure and rig selection, tackle, and tuning reels for maximum surfcasting distance. The concise descriptions of distance casting tips and the many step-by-step photographs of Ron Arra in action are sure to help the surfcasting skills of every angler. (By Ron Arra & Curt Garfield, 6 x 9, 152 pages, B&W photos)

The Ultimate Guide to Surfcasting

Ron Arra 'Surf Pro Series' - Ultimate Needle

Color shown: Midnight Herring

The Surf Pro Needlefish Lure will sink very slowly and is most productive when fished at night. The lure should be retrieved very slowly, along with a light twitch of the rod. These lures are made of durable cypress wood and feature a heavy duty one-piece thru-wire construction. The Surf Pro Series is designed for distance.

Ron Arra Surf ProSeries Ultimate Needle

(#RA-ULT-1995)Size: 7½" / 1¾ oz.Price: $19.95
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Ron Arra Surf ProSeries Ultimate Needle

Ron Arra 'Surf Pro Series' - Flat Bottom Wood Pencil Popper

Color shown: School Bus

This pencil popper was designed and tested by Ron Arra for performance and quality. It will cast like a rocket and is very productive in tidal rips and fast moving water because of its special flat bottom design. This classic wood lure is a 'go-to' lure at dawn to dusk and is a must for your tackle bag at all times.

Ron Arra Surf Pro Series Flat Bottom Wood Pencil Popper

Ron Arra Surf Pro Popper

This Popper has a special flat bottom design, so it may be fished in fast rips without digging in like tradition surface lures. This lure has excellent casting ability and achieves excellent distance for reaching out to feeding fish. The Ron Arra Surf Pro is a must for your surf bag.

Ron Arra Surf Pro Popper

(#ARRA-SPP6)Size: 6" / 2½ oz.Price: $19.95
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Ron Arra Surf Pro Popper

Strike Pro Needlefish

This needlefish has an articulating body that mimics one of the favorite prey of the striped bass, snook, trout, and other game fish. The paddle tail causes a wiggle that is irresistible to big fish. Features stainless steal hardware and (3) VMC hooks - slow sinking.

Viper Eel Lure

Viper Minnow Lures

The Viper is made from ABS plastics. They are 3-D printed so the finish will not chip off after they get attacked by monster fish teeth, unlike so many other lures.

The meticulous detail and craftsmanship of these unique Kevlar jointed lures are enhanced by features such as audible clacking to attract fish and an unprecedented 10 splits making it the most lifelike swimmer on the market.

The action from head to tail triggers attacks. Cast out and let it sink to desired depth, retrieve and watch its lift-like action and hold on as it triggers voracious hits.

Viper 6" Minnow Lure

(#DM-V6M)Size: 6" / 1½ oz.Price: $14.99
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Viper 9" Minnow Lure

Surface Tension Lures

One of our Hottest Items! Best-seller three years running!

There's A New "Squid" in Town...

The Surface Tension Lure is a top water bait which is molded with impact resistant ABS plastic and built with thru-wire construction. The design and construction allows for extremely long and accurate casts even with a strong onshore wind. The Surface Tension Lure has been proven effective for Striped Bass, Bluefish, False Albacore, and Bonito. This lure features 3-dimensional holographic eyes and die-cut, holographic tape protected in both channels.

The channel design enables the plug to be worked on the surface with relatively slow or fast retrieval speeds depending on the water conditions and the feeding habits of the fish. The Surface Tension Lure will swim on the surface during constant retrieve and will dance, spit, and splash with additional rod tip action. Channels force the lure to surface during retrieve. These features not only entice strikes from game fish, but make lure incredibly robust.

Weights:

¾ oz.

1¼ oz.

2 oz.

3 oz.

Available Colors:

Pearl Pink

Steel

Fluorescent Pink

Pearl White

Pearl Olive

Fluorescent Yellow

Fluorescent Orange

Machine Green

Blue

Black

Surface Tension Lure¾ oz.

(#SBST075)Price: $6.89
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Surface Tension Lure1¼ oz.

(#STL125)Price: $7.69
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Surface Tension Lure2 oz.

(#STL200)Price: $8.29
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Surface Tension Lure3 oz.

Lemire's Plugworks:

Calamari Surface Plugs

The noise generated by this surface plug will attract striped bass and other fish every time. A deep gusset in the mouth of the calamari plug pushes the maximum amount of water and gets the attention of stripers. Quickly twitching the rod 3 or 4 times, then slowing down and chugging, then stopping for a few seconds before repeating these actions, will work best to attract striped bass.

Calamari Surface Plugs

Calamari Surface Plugs

Lemire's Plugworks:

Sea Fly Surface Plugs

Color shown: Herring

The Sea Fly surface plug is designed and modeled after an old freshwater classic. This surface plug is great for striper fishing and bluefish. This is the first commercially produced thru-wired saltwater rigged wobble plug ever. For best results, find a jetty or rock pile and work this plug slowly while stopping every once and a while and twitching the rod a few times. This will throw a lot of water and drive the stripers and bluefish crazy!

All Lemire's Plugworks wooden plugs are hand-turned; sealed to prevent water intrusion; primed; air-brushed and top coated with durable clear coat.

Jr. Needlefish Lures

Skid Stik

5" 'Pink Holographic Squid' color

5" 'Shrimp' color

The "Skid Stik" is manufactured using state-of-the-art plastic resins and molding processes with strict quality control including tank testing, leak testing, and pull force testing. Each lure is consistently and optimally weighted using steel balls for optimum balance, long easy casting, and consistent top water performance.

The weighting system also serves as a game fish attracting rattle. The Skid Stik floats so the lure doesn't have to be worked hard. The paint schemes, lifelike eyes, and quality hook hardware make the Skid Stik a great fishing value!

This 5" "Skid Stik" is ideal for bay and ocean fishing from the beach, boat or kayak. Great for the pursuit of Striped Bass, Bluefish, Weakfish, Red Fish, and Snook. Also great for all freshwater game fish!

Skid Stik

(#STIK-4)Size: 4" / ½ oz.Price: $6.49
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Skid Stik

(#STIK-5)Size: 5" / ¾ oz.Price: $7.49
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Skid Stik

CC Bunker

The perfect imposter of Peanut Bunker juvenile Herring and many other bait fish. These bass lures are finished with a dull chrome coating that mimics the natural flash of a panicked fish. They also feature thru wire construction with 2 line attachment eyes, quality 3x saltwater hooks, and life-like eyes. The unique shape of this lure allows it to be cast amazing distances. Using the upper line attachment eye gives this lure an unbelieveable side-to-side wooble.

This lure is for freshwater game fish and saltwater game fish. Available in the following weights and sizes:

Kastmaster XL¾ oz.

Kastmaster XL1¼ oz.

Kastmaster XL1½ oz.

Gibbs Polaris Popper

All-time favorite and finished in a traditional popper fashion. The key to using this popper is to vary the speed, even letting it come to a rest on occasion. Impart only enough rod tip action to splash the water and create the audible "gurgle." The most common error in fishing these poppers is using too much rod action. Only a small twitch is needed as sound will travel fast under water.

Made using stainless steel thru wire construction, and using top quality terminal tackle and Mustad treble hooks. Bucktail added to the back treble for added attraction.

Gibbs Polaris Popper3½ oz.

Gibbs Darter Lures

The Gibbs Darter Lure is powerful saltwater plug that is well-suited for rocky shorelines and any rips, inlets, or heavy currents. The Gibbs Wooden Darter attracts stripers by imitating many types of baitfish that may be wounded or struggling against strong currents. The 3-ounce darter is Gibbs' first wired-through wooden darter; its 6-inch length and large profile attracts large, hungry fish; and the Gibbs Darter casts long and true in strong breezes and holds its own in the strongest riptides and surf.

Saltwater darters get the best results when cast in the current and given a quick pop to get them started, followed by a slow steady retrieve while working the plug from side-to-side to the surface. The darters can be either be reeled across the current, or allowed to wiggle on a tight line as the current sweeps them. A moderate jerk and pause will often get the stripers to attack.

Gibbs Darter Lures

Gibbs Casting Swimmer Lures (3 oz.)

More commonly referred to as the "Bottle Plug," this is our "Derby Special" due to the "derby" winners it has been credited with. No metal lip allows this plug to really reach the "off beach" rips.

Casting Swimmer Tips

William "Doc" Muller best described the correct technique when he coined the phrase "stay in contact with the plug." Pay close attention to what's happening out there and keep the plug working by maintaining tight lines and a steady retriever as the current ebbs and flows. This means you speed up retrieve on wave fronts and slow down on the backside.

Gibbs Casting Swimmer Lures

Gibbs Canal Special

The Gibbs Canal Special Pencil Popper is a larger version of the Gibbs pencil popper. This canal fishing lure is similar to the original lure, but it has a flat area shaved out of the belly. This modification allows this heavier plug to perform well in heavy currents (like the Cape Cod Canal) and other well-known current flows along the East Coast.

The Gibbs Canal Special Pencil Popper is made using stainless steel thru wire construction, top quality terminal tackle, and Mustad treble hooks. Many fishermen claim the Gibbs Canal Special lure is better than the standard Pencil Popper, especially in places along outflows, jetties, and in the stones where big fish can be found.

Gibbs Canal Special - Pro Series

Gibbs Danny Surface Swimmer Lure (3½ oz.)

The unique swimming action of this classic Gibbs surface plug is what sets it apart from other surface swimmers. The Danny Surface Swimmer pivots from a fulcrum in the center of its body (unlike minnow-type surface plugs that swim from the nose). This realistic swimming action closely resembles the movement of larger baitfish that big bass are attracted to, accounting for the great success of the Gibbs Danny Surface Swimmer Lure.

Danny Surface Swimmer Features:

Two VMC treble belly hooks

Mustad tail hook

Spro Swivels (330 lb. test)

Wolverine Split Rings (260 lb. test)

Heavier gauge stainless steel thru-wire (.065) for added strength

Danny Surface Swimmer Fishing Tips:

It is advised to let the current do most of the work and vary your retrieve as you move the bait through different types of water. Leave the Danny lure in the water as long as possible, so its dead-slow wobble will entice fish to become aggressive and strike.

An effective technique is causing the plug to spurt or splash lightly with an occasional jerk of the rod tip. A steadier retrieve is advised for night fishing. Fine-tuning should be restricted to the stainless wire eye of the plug (leave pan lip in original shape). Bend the eye up slightly for a deeper retriever, and bend the eye down for more surface action.

The Danny Surface Swimmer will work better from a black "Duo Lock" snap for a freer swimming action (a swivel is not needed). Remember to keep the hooks sharp and re-tie frequently to keep a fresh line!

Gibbs Danny Surface Swimmer Lure

Gibbs Needlefish Lures

Gibbs Needlefish Lures are very effective up-and-down the Coast. The desired action is one of no action but the waters current. A slow, steady retriever at or just below the surface will produce a symmetrical V-wake that will obtain the desired result.

Strikes are much less dramatic than on other lures, so pay attention and concentrate on the plug at all times. Step up the tempo considerably when Bluefish are the target.

Gibbs Needlefish Lure

Hogan's Hookers Lures

Color Shown: Blue/White

Hogan's Hookers - Wooden Popper Lures

Our wooden lures are all hand lathed to perfection and then to painted to color. Every wooden lure is sealed to prevent splitting and then a clear coat is added for extra protection. Every wooden lure has Mustad hooks and split rings with a matching color bucktail.

Hogan's Hookers - Wooden Popper Lures

The Hogy™

Hogys™ are hand poured in the USA and feature a proprietary blend of plastic that is amazingly soft and durable. They are made with the highest quality soft plastic availible. Each model features The Patent Pending Hogy™ Quick Rig System, allowing anglers the ability to tandem rig in a manner of seconds. Of course, our baits can also be rigged with traditional worm hooks and jig heads.

Great for:

Striped Bass

Weakfish

Mahi-Mahi

King Fish

Snook

Blue Fin Tuna

Cobia

Bluefish

Largemouth Bass

Musky

Northern Pike

Peacock Bass

Hogy 7" Lure:

7" Rigged Hogy Lure

Our newest bait! The seven-inch size is great in situations when smaller baits are in the area. While they are designed to interface with the Hogy™ Quick Rig System, they are also popular with anglers who prefer to fish them on jig-heads or with traditional style off-set worm hooks. (5 per package)

Hogy 10" Lure:

10" Rigged Hogy Lure

The ten-inch size is our first design and still our most popular. They're great for imitating larger baits such as eels, bunker, squid etc. As with all our models, they are designed to fish with the Hog™ Quick Rig System which allows for greater hook up ratios. For the traditionalist, they work quite effectively with 6/0 and 7/0 offset worm hooks and large jig heads. (4 per package)

Hogy 14" Lure:

14" Hogy Lure

This monster is quickly gaining popularity quickly for anglers looking to mimic very large eels. They are so long, that they actually have a double bend when worked properly. It is amazing how much they look like an eel. They also make great tube and worm substitutes for finicky deep water fish. (3 per package)

Hogy 10" Lure

Hogy 14" Lure

The Hogy™ 18" Unrigged Lure

The largest soft jerk bait in the world! The 18" Hogy™ (3 oz.) - Yes, we know... it's big!

You'll have to see it to believe it. Proven to be very effective on very large striped bass, trophy cobia, tuna, and kingfish. We're also hearing about great results on huge largemouth bass and trophy muskies.

18" Hogy™ Unrigged Lures

The Hogy™ 18" Unrigged Lures come packaged with 3 lures per pack. Unrigged so you can "Do it your own way" - (using jig heads or tin).

18" Hogy™Unrigged Lures

The Hogy™ Quick Rig

These rigs are designed to withstand even school sized blue fin tuna. They are made with 80lb. test Jinkai monofilament and crimps. The hooks used are from Eagle Claw's Lazer™ heavy duty live bait series. Not only are they indestructible, the heavy nature of the hooks serves as an excellent keel for the Hogy™, ensuring superior action, even in surf.

Tandem rigging takes only seconds!

Two replacement rigs per package

10" Hogy™ Quick Rig

Sebile Magic Swimmer Lure

The real life action of the "magic swimmer" lure will fool the most finicky fish. The Sebile Magic Swimmer's specially designed joints allow for a natural free-swimming motion that will attract stripers. As this fast sinking lure moves through the water, its sound chamber emits a discrete chatter.

This swim-bait is best used with a steady retrieve accented by twitches of the rod-tip. Speed and depth of the retrieve are controlled by the angler. Superior balance allows for excellent casting and a steady retrieve at a variety of depths.

Sebile Stick Shad 182 Floating Lure

Handmade Wooden Guppy Lures

Color shown: Wacky Mackerel

Hand-painted wooden lures! "Each lure comes with a commitment to quality and workmanship" from the Hess family.

Each wooden lure is hand-turned ensuring durability, weight, and buoyancy. Lures are then sanded and inspected for any imperfection. Next, each lure is hand-painted in a three-step process: 1) wood is sealed, 2) color pattern is applied, and 3) a final sealing is applied to ensure durability for "hard fishing." Finally, the lure is assembled with only top quality components.

Hardware includes stainless through wire, Wolverine split rings and VMC 4X hooks. These hand-made wooden lures are top-of-the-line quality lures, so when the battle starts - you win!

Please note: Lure colors listed are available limited supply!

Mini-Me Pencil2 oz. Lure

(#MMP-2)Price: $19.95
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Mini-Me Pencil 2 3/8 oz.(Flat bottom design)

(#MMP-238)Price: $19.95
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Pencil Popper1¼ oz. Lure

(#PP-114)Price: $17.95
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Jobo Junior Pencil2¾ oz. Lure

(#JOBO275)Price: $21.95
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Jobo Junior Pencil3 oz. Lure

(#JOBO300)Price: $21.95
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Jobo Senior Pencil3½ oz. Lure

Wildeye Swim Bait Shad

6" Wildeye Swim Bait ShadColor shown: Bunker

9" Wildeye Swim Bait ShadColor shown: Pearl

The most realistic bait available. Weighted bodies have an incredibly life-like swimming action. These baits have 3D holographic Wildeyes. They are built tough, yet soft outer body with black VNC hooks.