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Bringing Velocity and Momentum to Digital Transformation Projects

If your digital transformation efforts feel like they are forever stuck in the planning stage, you are not alone. Drawing on lessons learned from high-velocity digital transformations for enterprise built on Drupal and Acquia, Ben Beath will bring to life a framework for delivering customer value in just 12 weeks.

8.
Together, our team has built products used by over 12 million customers
every month, for some of the largest organisations in Australia.
Over the past 24 months, we’ve been
part of digital transformation
projects for some of Australia’s best
loved brands.
Who we work with:

11.
Velocity
Velocity is a simple but powerful method for
measuring the rate at which a team consistently
delivers business value.

12.
The story of a RFP
•Consisted of a spreadsheet with 650
requirements which had been
developed over 5 months.
•Vendors had three weeks to solution
design, size the project, develop a
project plan.
4 million users
Half the site is
not responsive
48 millions visits
per year
!
"
#

13.
Almost two years after
the process started
• The site is unchanged.
• Half the site still doesn’t work on mobile.
• Since the process started, there have been 80+
million visits.
• No code has been shipped to customers.
• No alpha/beta customer testing has been done.

14.
Meanwhile…
•One developer built a free app that handled
about 1/4 of the RFT’s user stories.
•It took him one month.
•He open-sourced it.
•It’s averaging a 4.8 star ranking.
•He’s released 10 updates.

15.
This is the difference between
weight and weightlessness.
This is the ability to transform.
This is velocity.

16.
Let’s talk about weight.
Weight is the tension between two forces.

17.
For enterprises, tension exists between the
need to innovate and the inability to move.
This tension is created by fear, aversion to risk
and unwillingness to embrace the unknown.
This tension is weight.

18.
It’s weight that leads to such a
profound adoption lag in enterprise.
TECHNOLOGY
CONSUMERS
ORGANISATIONS

19.
How do we build world-class experiences,
without feeling the weight of transformation?

20.
Well, let’s talk about what it means
to be weightless.
Weightlessness is the absence
of tension.

21.
For enterprises, weightlessness is not
simply the absence of paralysis.
Innovation must balance against strategy
or it will create a new set of problems.
This balance is the weightlessness.

24.
These are the forces of
resistance.
These are also the ingredients
of transformation.
UNDERSTANDING
MARKET DISRUPTION
MANAGING
CUSTOMER
EXPECTATIONS
CREATING AN AUTHENTIC
OMNI-CHANNEL BRAND
DRIVING INNOVATION
THROUGH TEST AND LEARN
TRANSFORMING INTERNALLY
BUILDING A SECURE, RELIABLE, ECONOMICAL
AND SCALABLE FOUNDATION

30.
The really tough part of building this enormous
structure in space was that it had to be a viable
spacecraft the whole time. It wasn’t just like a
ship you can build in dry dock and launch when
it’s all ﬁnished up; we had to really think through
how all the systems would work as we were
building it out in the most hazardous
environment that people can operate in.”
“
John Shannon, ISS Program Manager

31.
•Discover a cure for osteoporosis
•Develop a solution for growing crops in space
•Build a robotic arm capable of moving 260 tonne objects in
space, without actually getting to test it ﬁrst.
•Develop remote medical systems
•Develop advanced water ﬁltration and puriﬁcation systems
•End the Cold War.
•…so that Russia could send the ﬁrst module into space using
their reliable legacy technology, and
•…so that space shuttles could be used for science instead
of war.
These are all the
things that had to
be done to get
the ﬁrst module
into orbit.

39.
We used the booster rockets to get
our three core modules into orbit
that enabled everything else to be
built.
Our core module had:
• Drupal running in our Acquia environment with CI/CD
• A robust API built on API Gateway
• A living styleguide in code
• Automated unit testing
DRUPAL
API
STYLEGUIDE

40.
Next, we built all the components
that were required so that
humans could inhabit the digital
channels and started shipping
them into orbit.
• We built 65 components that allowed us to
launch.
• We’re now up to 102 components.

41.
Once we were live and in orbit,
we’ve transitioned the
maintenance to the ﬂight crew -
FFA’s internal team who run the
stack.

42.
In following phases, we’ve been building:
• Club ﬁnders and enhanced features
• 10 club apps, built on ReactNative
• Integrated Identity Management, built on AWS
Cognito

43.
And now, other developers and
third parties are building
modules that integrate in with
the core.

44.
Choose a technology that gets you into orbit quickly, and allows you
to build in quick, modular steps.
As a transformation lead, your mission is to get your digital eco-
system into orbit, where the weight of transformation disappears.
You don’t need to do it all at once - but you do need to get started.
Don’t be afraid to use agencies and Acquia as your booster
rockets. Your mission starts once you’re in orbit.
The lessons we’ve learned:

45.
Digital transformation is a byproduct of
sensible, strategic execution.
It’s not a project.
By hiring digital minds and harnessing the
tools that deliver velocity, creating a
digital business can be organic, cost-
effective, and simple.