Archives - 07 September 2014, Sunday

We recently started reaching out to customers and asking them to share stories with us on video. We went out and filmed on location with them, with the goal of putting together a compelling video package that we could share on our social networks and on our website. They essentially a...

AOL has announced that the first four episodes of “True Trans with Laura Jane Grace ” will premiere on the AOL On Originals home page on October 10, 2014, in a special advance celebration of National Coming Out Day . The 10-episode series follows Laura Jane Grace, the transgender pion...

In just a few days, Apple will be launching iOS 8, its latest version of the mobile operating system used on the iPhone. One of the new features in the operating system will be the ability for a user to select DuckDuckGo , the self-proclaimed “search engine that focuses on smarter ans...

Encouraging engagement with your blog is something that most definitely should be done every time you post. Do not be shocked or surprised if this occasionally includes the odd negative comment. When someone takes the time to comment on your blog, it is considered courteous to comment...

Related:

Hi Krystian. This is a great post on the benefits of outsourcing. Good job! In the years I’ve worked in digital marketing, the opinion on utilising outsourcing agencies seems to have evolved significantly, but there is still work to be done. In particular, it seems that a lot of compa...

But there’s a funny hitch to the evolution of linking inside our mobile ecosystem. On the Web, the link is pretty much the atomic unit of value – from the get go, *anyone* could create a link from one web page to another. The web was built on links, and in the early days those links w...

Related:

YouTube is pretty much the ideal platform for consumers when it comes to researching products or services in advance, because of the amount of visual information it can provide to the potential customer or client. YouTube is currently fighting it out with Facebook to be the top social...

I have come across an opportunity to sponsor a project in the same niche as mine. The site inquestion has a 75DA, sponsors are recognised on either the homepage or sitewide (discluding the homepage). They have ~ 3.5k pages in Googles index, so I'd get more link juice from the sitewide...

Now, with the Knowledge Graph, we are beginning to think in terms of entities and relations rather than keywords. “Basketball” is more than a string of characters; it is a reference to something in the real word which we already know quite a bit about. Background information about ent...

If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the others , One of these things just doesn’t belong, Can you tell which thing is not like the others By the time I finish my song? The search results that you see within you...

Crucially, only the last 90 days of data is available. At my agency, Receptional, we have worked around this by building our own tool to collect and store keyword data, so we are able to track changes over a longer period. You’re not seeing the actual terms used by searchers. The keyw...

Now, with the Knowledge Graph, we are beginning to think in terms of entities and relations rather than keywords. “Basketball” is more than a string of characters; it is a reference to something in the real word which we already know quite a bit about. Background information about ent...

Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlight...

I understand the purpose of the disavow tools and its goal. However I have a few doubts I couldn't find the a straight answer. I uploaded a file into disavow tool last november, almost a year now. QUESTION 1 Based on the following entry domain:example.com This entry removes its links ...

I run a computer repair and IT Consulting shop in the Southern Part of Salt Lake County, Utah. My business is in South Jordan, Utah, which is bordered byt the cities: Bluffdale, Herriman, Riverton, Draper, Sandy, and West Jordan. The county has a total of 15 cities and about 6 townshi...

Just like link building doesn’t require content, content marketing doesn’t require a link. If you get an inbound link with a piece of content you provide to another site, all the better; it’s an added perk. But the link isn’t what you’re seeking. A lot of the time, the content marketi...

While all forms of video are experiencing increased consumption—in large part due to better service offerings and more availability on devices—the socialization of video is becoming an even bigger influence for viewers. Take for example Huffington Post Live. Instead of the one-way com...