Brad is the Strategy Directory at The Hallway. He has more than 15 years’ experience in communications and digital, based in New York and Sydney.

Brad started his career in banking at JP Morgan. He worked at a start-up in Manhattan during the first dot com boom, and then moved to insurance consulting during the bust. Seeing the emerging opportunities in social media, Brad moved to crisis communications in 2004, and then on to interactive marketing agencies. Brad has worked with brands such as Google, ANZ, AstraZeneca, Roche, GSK, Cartier and Lexus.

Outside the agency Brad runs Jiamini, a charity that provides educational resources for orphans in southern Tanzania. He also plays a bit of music and races classic motorcycles.

Anthony Bonnici

Category: Sales

Anthony is Managing Director of Move Mountains and anthonybonnici.com. Prior to starting Move Mountains, he worked for 13 years at Eli Lilly pharmaceuticals, starting as a sales representative age 21 and moving up the corporate ladder into sales management, senior marketing & people leadership roles. In 2004, Anthony made the life decision to leave the pharmaceutical world and focus on his passion of motivating & inspiring others.

Anthony started Move Mountains in January 2005, helping companies motivate their staff to perform at a higher level and to build stronger team bonds. in just over 12 years, he has worked with tens of thousands of people across 5 continents and a broad spectrum of industries. Anthony has worked with most of the major global pharmaceutical companies and has also worked with other blue chip companies including the CBA, Woolworths, McDonalds, AMP, Westpac & Sony. Move Mountains has programs ranging from 1 hour to 1 week, all aimed at improving what we do and how we do it.

Mikaela Crimmins

Category: Marketing

With experience ranging from FMCG to Business to Business to Pharmaceutical, Mikaela works to understand how she can make the brands she represents, matter to the end user; customer patient or citizen. Matter by anticipating the needs of its consumers or making brands matter by adding value to culture.

With a background in digital, Mikaela works closely with her clients and their customers to understand their needs and to explore how ideas, content or utility can address them. This approach has seen her work with a range of brands including Coca-Cola, American Express, Optus Business and Pfizer Animal Health to name a few.

Rita Corrente

Category: Public Relations

With more than 15 years’ experience in healthcare public relations, Rita has led the communications behind market-changing therapies and products across numerous health areas including oncology, virology, ophthalmology, neurology, medical aesthetics and nutrition.

Rita began her public relations career with a major multinational PR agency before taking on the role of Deputy Managing Director at one of Australia’s largest and most successful independent healthcare PR agencies – a position which she held for more than 11 years.

She is a passionate communicator who specialises in health and pharmaceutical public relations; communications strategy development; stakeholder engagement; crisis and issues management and media relations. Rita currently operates as an independent healthcare communications specialist.

Malcolm Dawes

Category: Sales

As an advisor for senior executives who are responsible for producing high-performing teams, Malcolm transforms work teams into a top-notch group of professionals who work together, not against each other.

Malcolm moved to Australia from the UK in 2000 with Quintiles & Innovex. As Head of Training (and a member of the Executive Management Team) for Australia/New Zealand he managed and delivered a major project across 14 countries in Asia.

In 2003 Malcolm returned to the UK to set up dta there and established a number of Blue Chip companies as his clients. Later returning to Australia to become Managing Director of dta WORLDWIDE and in 2008 he purchased the company.

In his new book Team Performance: Why Can’t We All Get Along? Malcolm dispels 10 myths that many senior executives have about unlocking the true potential of their teams. He highlights the core issues of human nature and shows how understanding behaviours as a leader and coworker is the key to team success.

Malcolm is passionate about helping businesses find the elusive answers to their people issues and will guide your company to its most successful team performance and effectiveness. To get a complimentary copy of Malcolm’s book, visit: www.freeteamperformancebook.com.au

Dr Judith Hammond

Categories: Education & Medical

Judith has been working in General Practice for over 30 years where her main interest has been in the area of women’s health, however, her experience in General Practice has also fostered her interests in continuing medical education and co-ordinated care in General Practice. Judith also works on a medical tribunal.

Andrew Hosking

Category: Marketing

Andrew has been Managing Director of Go To Wo Consulting since 1994, a full strategic graphic design and web/interactive based company. In 2003, he created a specialised communications company – et al health communications, offering a broad cross-section of services from design, marketing, medical writing and training through to CPD programs for the pharmaceutical, biotech, medical device and healthcare industries.

With over 20 years industry experience working on a variety of HIV/AIDS, cancer, respiratory and neurology portfolios, Andrew has carved a niche market offering a unique, personalised service.

With the adoption of research and market segmentation tools such as typology, he finds strategic analysis and integration essential to address the current industry changes.

Gillian Hugo

Category:Marketing

Backed by a passion for healthcare and 15 years’ experience in pharmaceutical sales and marketing, Gill co-founded eight10, a leading consulting business for healthcare professionals and corporations wanting to expand into the ever-growing cosmetic medicine industry.

Before launching eight10 where she oversees sales and marketing, Gillian worked with Allergan, the market leader in medical aesthetics, where she headed ANZ marketing for their top global brands within cosmetic injectables, breast augmentation, and skincare. Gillian specialises in advertising, sales and marketing strategy, client acquisition, retention and communications.

Scott Knowles

Categories: Education & Medical

Scott has more than 20 years of medical communications and publishing experience gained from a variety of commercial environments. These range from academic publishing through to healthcare communications and medical writing. Scott specialised in medical education where he held various program director positions with some of Australia’s most well known healthcare communication agencies.

More recently Scott diversified into the world of medical software and digital health. He is currently Product Lead for AusDI and the Clinical Content division at MedicalDirector. Scott has an academic background in chemistry as well as journalism, and was an RACGP Accredited Provider of QA&CPD programs from 2001 – 2007.

Darren Magick

Category: Marketing

Darren is Head of Strategy at the Guild Group, a leading digital health consultancy active in Australia, Singapore and Ho Chi Minh. Darren is also Chief Executive Officer of Welio, a virtual care platform co-developed with Microsoft launching to Australian GPs nationwide.

Darren has spent 20 years in health communications spanning pharmaceutical, nutraceutical, over-the-counter, public health and non-governmental categories with 10 of those years based Japan, Singapore and China. Working with leading health multinationals on domestic and international brand strategy and launch programs for both primary and speciality care with a focus on both healthcare professional advertising and promotions and medical communications.

Melissa is an experienced health communicator, with more than 15 years working in a communications capacity consulting to pharmaceutical companies in Sydney, London and Geneva. She has also worked extensively in the field of breast cancer research communications, and is currently Media & Communications Director at the McGrath Foundation.

Melissa has previously been a judge for the Public Relations Institute of Australia’s Gold Target Awards program.

Deborah Saltman

Categories:Education and Medical

Deborah Saltman is the Chair, Independent Scientific Advisory Committee, Medicines and Healthcare Products Regulatory Agency in London. Previously she was a clinical and scientific advisor and consultant within the medical communications and pharmacoeconomics arena. She holds positions as Honorary Professor in the Faculty of Medicine at Imperial College and the University of Sydney and is Visiting Professor at the University of Technology, Sydney. She has extensive experience in databases and database research, HTA assessments, health research, postgraduate medical education and medical publishing.

Deborah is a member of the Order of Australia in 2004, and is a recipient of the Rose Hunt Medal from the RCGP (UK 2006). She is also a Notable Australian Doctor and has a doctorate in general practice as well as Fellowships of the RACGP, RCGP, RACP (Public Health Faculty). She is also a graduate of the Australian Institute of Company Directors.

Mark Wayland

Category: Sales

He helps sales managers use the latest advances in the psychology of engagement to motivate and inspire their sales teams to higher performance. He is the Managing Director of the Last 3 Feet; a consultancy that works exclusively within the pharma / healthcare industry.

His passion for sales management and coaching developed when he worked for Pfizer Australia as their Group Training Manager, where he was responsible for launching and driving advanced management skills into the business culture of the sales group. Working with sales managers means that he also deals with Performance Management, Leadership, and Sales Excellence issues.

Olaf Werder

Category: Marketing

A graduate in marketing/management from the Universität Dortmund, Germany, in advertising from the University of Illinois, and in Mass Communication from the University of Florida, Olaf Werder holds a lectureship and directorship in health communication at the Media and Communications Department of the University of Sydney after having held positions at the University of Florida and the University of New Mexico.

Prior to his academic appointments, he worked in the communication industry on the media and agency side in two countries for about ten years. He is an affiliated researcher at the University’s Charles Perkins Centre (the interdisciplinary research institute surrounding obesity prevention), where he leads a research group on health humanities research.

His current research is focused on understanding how people communicate and understand health. This includes public risk perception, social ecological modelling of message responses, community-based participation research (CBPR), analysis of socio-cultural interpretation of health in everyday situations and media, and drivers of policy and effective coordination of agencies’ response to disease outbreaks and unhealthy lifestyle choices with the aim to identify pathways through which human communication (using the Latin origin of communication, meaning “to share meaning”), partnerships, and interventions lead to specific system changes and positive health outcomes for both disease outbreaks and unhealthy lifestyle choices.

He has an active Twitter handle (#owerder) and a website (owerder.net) that follows and discusses trends in health communication.

Alex Gosman

Category: Public Relations

A long term Canberra resident, Alex had had extensive policy development and advocacy over 35 years including leadership of several industry associations, and executive positions with Ericsson Australia and GlaxoSmithKline. In prior roles, he was responsible for industry policy development in Federal Government agencies.

He has successfully led many key advocacy campaigns ranging from a review of Australia’s technical infrastructure and the allocation of mobile spectrum. As Director responsible for GSK’s interaction with Government Alex led teams involved in the timely reimbursement of several drug and vaccine products. Alex also chaired a number of committees of Medicines Australia.

Most recently Alex was the CEO of the Australian Industry Greenhouse Network representing major sectors of Australian industry on climate policy related issues. Alex is now undertaking consulting and also seeking to attain the perfect downward dog.