A new online E-shop, allowing Sahara Force India fans to purchase the team’s official merchandise, is now live on the Sahara Force India website.

The launch of the online shop coincides with the unveiling of a new range of official replica teamwear and accessories, allowing fans to own similar items of clothing as those worn by Paul Di Resta, Adrian Sutil and the team during race weekends.

The new online shop brings together for the first time the entire range of officially licensed Sahara Force India products, including Chatham Marine shoes, TW Steel Watches and Memento Memorabilia.

The latest release of official teamwear, in particular, will allow fans to purchase perfect replica items such as the official team polo shirt, lightweight jacket and raincoat.

Sahara Force India Formula One Team Principal, Dr Vijay Mallya, welcomed the launch of the new online shop: “The team’s increasing success on the track is helping bring more and more fans to our ranks so it’s great to be able to offer them the opportunity to purchase a full range of items in the colours of Sahara Force India and incorporating the team’s logo. Whether it is showing their passion with a t-shirt, making a fashion statement with a watch, or owning some race-used memorabilia, there is something for every fan in our new online shop.”