What you'll learn in this digital marketing course:

Digital Marketing is a term given to a process of marketing different products and services using digital technologies. This is the fast ever growing topic rightnow. It was developed in the 1990s and 2000s and has changes the way of marketing. It is the engine that drives today’s business no matter whether it’s big or small. Effective digital marketing bridges electronic technology with psychology in the marketplace. It is the combinations of two words that are digital and marketing.

It has changed the way of marketing products and services. It is the very innovative concept in this century. Through this form of media products and services are promoted with the use of database-driven online distribution channels to reach consumers in an appropriate, significant, individual, and lucrative manner.

Digital Marketing is the term that doesn’t have any proper definition till now but can be explained by its various tools and techniques. It has made the promotion of any product very cost-effective and convenient through the use of internet. It is the most powerful way of advertising or promoting services. With this feature the advertiser can easily know how many times a product has been promoted in the internet or how long the campaign has been shown in the internet.

A Digital Marketing Expert is the person who is responsible for managing and controlling traffic coming to a website. He uses different digital marketing tools and techniques for this purpose. It also includes various techniques like Blogging, email marketing, pay per clicks, RSS, instant messages, etc….The improved version of digital marketing is Wi-Fi, broad band internet and mobile phones. The demand for this is growing in a huge rate. It also utilizes various social media channels like Facebook, Twitter, YouTube,LinkedIn and so on.

It changes everything about how you market, how you promote, how your customerare connected. Effective digital marketing had a very good impact in your organization. One of the best kept secrets in social media is the fact that not all success is organic- it doesn’t always need to happen on its own. Using socialmedia you can grab more traffic to your website, the only thing is you know how to do that. This all techniques and strategies are guided and explained by our trainers so hurry up enroll for training now and get trained in digital marketing field.

The term digital marketing from the name only you can understand that it’s all related to marketing. But here the marketing is in a digital way. Different digital techniques are used to promote products and services. Search Engine Marketing is the most concept used in digital marketing field by SEO experts. Many professional these two topics as the same but this are two different things.

SEO comprises of two types:

On-Page SEO – This includes various on-page techniques like Meta tags and image optimization. Different on page strategies are used in this technique. It depends on many important factors like:

Unique and Fresh Content

Title tag

URL

Image Alt text

H1tags

LSI keywords

Off-Page SEO – This is the inorganic way of generating traffic by creating backlinks to your website. It includes various techniques like Social bookmarking, Social profiling, Web 2.0 Blogs, Video creation and submission, Info graphics creation and submission and so on.Other than this there are more different techniques like:

Email Marketing

PPC campaign

Social Media Marketing

Search Engine marketing

Blog Commenting

This training will trains on all digital marketing concepts and strategies and helps in becoming a Digital Marketing Expert.

Eligibility:

There is no eligibility criteria for this course as such. You can take up this course if you are :

Sales and Marketing professionals

Entrepreneurs

Students

Digital Marketers

IT Professionals

Please Note: Exact location will be conveyed to the registrants before the start of the class

Note: This provider has a temporary cancellation policy for COVID-19 related cancellations which is as follows:

To protect the health of our student community and respond to our corporate customers' needs, we are now offering a guaranteed to run live online class almost every week. Free reschedules from in-class room and open enrollment are offered immediately. 100% money-back guarantee!

----

Original cancellation policy (non-COVID-19):

1. Classroom Training/ Virtual classes

All Cancellations must be notified over email and the refunds will be provided as below:

All registrations should be made at least two weeks prior to workshops, unless website allows you to book it online over last minute.

20 days to the workshop

75%-10 days to the workshop: 50%

Less than 10 days to the workshop: No refund + 10% (of Standard Course Fee) Cancellation charge.

2. Online Training

All cancellations must be notified over email and the refunds will be provided as below:

Within 48 hours of registration and before accumulating 30 minutes training: 100% or transfer to another online course

After 48 hours of registration and after accumulating 30 minutes of training: No refund

143 Top Choices

Now more than ever, digital marketing is at the forefront of communications for businesses and people alike. Digital Marketing is no longer optional - it is the industry standard. Now is the time to educate yourself on how to promote and sell by leveraging online marketing tactics. This course will ignite your curiosity surrounding the fundamentals...

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon...

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan...

Our 2 Day SEO Essential Skills Workshop is our best entry-level training with a focus on learning our step by step, stress-free system for gaining top Web visibility and exposure to help you start getting real results right away. We cover all of the basic strategies and techniques on how to generate qualified traffic to your website in...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

Our 5 Day Complete SEO Mastery Skills Workshop is our most comprehensive training class that covers everything you’ll need to know to start getting real results right away. We cover all of the basic strategies and techniques on how to generate qualified traffic to your website in the shortest time possible. This Complete SEO Mastery Skills...

Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on...

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class...

This is a part time course. In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success. Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer)....

Want a hands on workshop for Google AdWords? This 3-hr crash course will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up...

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class...

Strategic Storytelling: Maximum Impact in Digital World (Live Online) Storytelling has always been central to human experience – it's how we explain and make sense of the world. But today, as media-savvy audiences begin to tune out advertising messages while searching for ever-more-immersive entertainment experiences, the way businesses and professionals...

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online...

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online...

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

Our 3 Day SEO Advanced Techniques Workshop is great for those individuals or companies that already have a good understanding of SEO basics and are looking for additional ways to move their site ahead of the pack. It covers many of the latest strategies and techniques needed to help you compete even for those sites with very competitive environments....

This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. ...

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital...

This higher-level math course will include quantitative analysis and data mining, and advanced statistics and probability. Students will complete a final project by reviewing a case study and analyzing data to develop a financial map analysis. Prerequisite: Math for Business (MTH9203) or intermediate level math for business skills.