Pataakha is a washout on day one at the box-office

Pataakha marks another outing for a film receiving ubiquitous
praise form the critics, but being rejected by the audience. The film has
opened to extremely poor numbers, collecting a mere Rs. 90 lakh nett on day one, marking yet another failure for
Director Vishal Bhardwaj at the box-office. From such a low start, it’s nigh
impossible for any film to reverse its fortunes, even if the jumps over the
rest of the weekend are double or triple-fold.

The Sanya Malhotra-Radhika
Madan starrer has fared better than the openings of recent niche films like Manto, Mitron, and Love Sonia –
which had also received glowing reviews but failed to click with audiences –
but it still isn’t good enough to offer any hope in the long run, especially considering
that the landing cost of Rs. 20 crore is far higher than the other films mentioned
here.

Film

Day One Nett Collection (INR)

Pataakha

90 lakh

Manto

50 lakh

Mitron

45 lakh

Love Sonia

30 lakh

It’s time that makers of such offbeat film woke up and found alternative avenues like Netflix and Amazon to release their projects, which will definitely minimize losses and maximize visibility, in turn, resulting in better revenue. Such films are no doubt made with a lot of effort, love, and conviction, and also no doubt have an audience. But that audience is not to be found in theaters.

Image Source: KYTADisclaimer: Our box-office figures have been compiled from reliable sources and our own extensive research, and are indicative of the film’s performance in the trade. However, Movified doesn’t claim any legitimacy over the accuracy of the data, and cannot be held responsible for any discrepancy in the same.