About Love By Mistake

Love by Mistake was founded in 2014 by Josh Christopher, as a label imprint via Sony Music UK for electronic-pop duo IYES.

After a move to Berlin in 2016, he grew the brand into a PR business whilst naturally finding his feet in management, A&R and artist development.

His passion for new music and undiscovered talent also led him into a talent scout position for Warner Music Group. After various successful PR campaigns for both major label artists and rising unsigned artists (including helping break Astronomyy and Billie Eilish) he worked alongside 3 x Platinum artist Alice Merton and her viral single ‘No Roots’. For 2019 and beyond, he is focusing on building an in-house production team and strategic marketing plans for both the undiscovered and already established. He also runs homemade indie label YOUTH LTD and is releasing his own debut solo record via his moniker WEIRDO.

In 2015, Marco Zanella joined the LBM team from his main editor role at Italy’s leading independent blog ‘Going Solo’. Marco’s key strengths include a vital network amongst international writers and outlets, as well as having worked for label ‘Factory Flaws’ and European distributor and label ‘PIAS’.