The Citrus Building, Bournemouth

A collection of 64 studio, one, two and three bedroom apartments in the heart of Bournemouth

Launched: June 2014

From creative input to a successful sales launch.

The brief:

We were brought on board by the Bournemouth Development Company to assist with the launch of the Citrus Building – its first residential and commercial development.

Our approach:

Ahead of works commencing on site we managed the pitch process to appoint a creative agency for the new development. We have had an input in the development’s design as well as inputting into the legals. We have advised on all elements from sales values and branding to recommending the specification.

Progress (on-going):

We have since taken the Citrus Building to market with our own sales team on site and have enjoyed significant sales success – with the entire scheme selling out in just one year.

Stubbings has played a pivotal role in the delivery and subsequent success of our new scheme in Bournemouth. From their input into the early design stages, including layouts and specification, to managing the scheme’s launch and running the ongoing sales function, their knowledge, insight and experience has been invaluable.