Advertisers on both Zillow and the newspapers will have the opportunity to buy from both inventories.

"The Zillow Advertising Network gives local and national advertisers unprecedented access to the largest online audience of home buying and selling consumers available, including the loyal, engaged audiences visiting Zillow and our newspaper partners," said Greg Schwartz, vice president of advertising sales at Zillow. "This affluent and qualified audience of consumers making major home-related purchases is extremely valuable to advertisers and can now be targeted across a range of geographic considerations."

The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
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