Social Media Case Study: How Pearson India is Growing at 200% on Facebook

Brand Name

Agency Name

Introduction

Pearson India is known and recognised for imparting education around the globe, as well as for providing numerous opportunities in education, by offering effective, accessible, and personalized learning for all kinds of people, in every walk of life.

Objective

Pearson Education joined social media with a wish to reach out to students and parents who rely hugely on social networking sites and the world wide web. They wanted to bridge the gap between the education provider and seeker, by launching them across 7 platforms on social media namely, Facebook, Twitter, Linkedin, Quora, Pinterest, YouTube and Google+.

Execution

In order to market themselves well, Pearson India leveraged 7 social networking platforms.