Cydni Tetro of NextPage discusses the Scrum methodology of software development and how it is used at her company. She talks about the various phases and the responsibilities of each person on the development team. She also talks about the use of Twitter in marketing, as well as the role of women in the technology industry.

Timothy Fitz joins Phil and Scott to discuss the concept of Continuous Deployment in software development. He believes that it is better to send out constant small changes, allowing for problems to appear quicker and be solved easier. He gives real world examples of how the process works and also talks about the concept of Lean Startup and how it relates to Continuous Deployment.

Seth Grimes is a business intelligence expert with a special interest in text analytics. In this conversation with host Jon Udell, he discusses how a new breed of tools is enabling companies to build "voice of the customer" applications that extract useful signals from the noisy chatter that's erupting everywhere online.

Legacy software is usually seen as a burden, but in this talk from RailsConf Europe, David Heinemeier Hansson flips that idea on its head. In order to recognize bad software, you have to become a better developer, so if your old code is "legacy", that means you have progressed. Legacy should be a badge of honor. After discussing the concept of legacy code in general terms, Heinemeier Hansson does some detailed analysis of his own old Rails code.

At some point while trying to get companies to adopt open source practices, Robert Lefkowitz realized that there was no specific open source software development methodology. In this presentation Lefkowitz discusses how he used Quintilian's Institutes of Oratory as a starting point to establish a framework for software development. With humor and insight, he outlines issues specific to open source, and shows how companies can create exceptional software by embracing a process where errors are not a bad thing.

There is an interaction between changes that happen in technology, changes in economics, and changes in society. The software industry is at the heart of these fundamental economic and social changes. More than any other time in history, software matters. In his keynote speech at the 2008 O'Reilly Media Open Source Convention (OSCON), Ubuntu founder and Open Source guru Mark Shuttleworth discusses how free software is the best way to drive wealth-creating opportunities.