Archie makes a date with Betty, but Betty thinks Veronica will make Archie cancel for a ride in her new car. Betty sabotages Veronica's car. After Archie and Jughead spend the afternoon fixing it, Betty hides in the trunk to surprise Archie and Veronica. But when she pops out, all she finds is Jughead who is taking the car on a test run.

Veronica has an exclusive perfume made for her, which makes Betty jealous. Jughead is trying to invent an insecticide for roses, but his concoction ends up smelling just like Veronica's perfume. Betty takes advantage of the similarity to come up with a scheme to make Archie think Veronica is playing around with other boys.

Veronica and her parents are spending the summer in a rented cabin. They find a trunk of turn of the century women's clothes that was left in the cabin. When the rest of the gang arrives for a visit, Veronica plays a nasty trick on Betty by hiding her suitcase and forcing her to wear the out-dated clothes in the trunk. However, the antique clothes attract the attention of a handsome young man, ruining Veronica's plan.

Reggie tries to convince Archie that women like to be treated roughly. Archie and Veronica decide to trick Reggie with a stunt where Archie pretends to slap Veronica and Veronica claps her hands behind her back to provide a sound effect. They perform the stunt twice, knowing Reggie is hiding and watching. Reggie thinks that Archie did hit Veronica and decks Archie, thinking that will get him in good with her. Instead, Veronica decks him. Reggie now believes that girls do like the rough stuff, so when he sees Betty, he casually gives her a backhand slap. She responds with a fist to his face.

Reggie gives a lecture every time someone wants to borrow anything. After Veronica borrows Reggie's tennis racquet and accidentally ruins it, the gang is sitting through another lecture when Jughead discovers that the racquet was one that Reggie had borrowed from Veronica years before.

Reggie torments a dog in a pet shop window. Later Veronica buys the dog and Reggie keeps tormenting it. Veronica, unaware of the abuse, gives the dog to Reggie for his birthday and the dog gets his revenge.

Veronica says she and Archie are compatible because of "true love." Betty tests the theory by sending Jughead over for the afternoon, figuring if Veronica can stand Jughead when he's a complete nuisance, it's only because he's Archie's pal.

Archie tries to keep Veronica away from Reggie at the beach. He comes up with a plan where Jughead wears a fin while scuba-diving and pretends to be a shark in order to impress Veronica. After going through with the stunt, he finds that the shark was real.

Jughead convinces Reggie that Moose, like all bullies, is a coward at heart. He uses padding and makeup to make Reggie look like a thug, figuring Moose will flee. However, Midge has made Moose promise not to fight anyone smaller than him, so when this large character appears on the scene; Moose thinks it's ok to demolish him.