The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Two actions were made:1-Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message: "Frustrated with paper jams in your printer?"2-Non-Double A paper is partially slipped underneath the doors of homes. The bottom part of the paper is glued to the floor outside with a strong adhesive making it difficult for the person inside to pull it in. On pulling it in hard, the paper comes out torn with the message: "Frustrated with paper jams in your printer?"