Top Marketing Companies

Top Marketing Companies

What Top Marketing Companies Should Know about the Pin-Crazed Demographic

What is arguably thegreatest thing about Top Marketing Companies, both on a personal and

business-related basis, is that it provides all users with an equally blankslate to craft an online identity, and what is an identity if not a collectionof interests? Enter Pinterest, the overnight social photo sharing phenomenonthat has given single women everywhere an excuse to browse wedding dresses, away to devour endless cupcake recipes without ever having to preheat the oven,a means of learning a quick DIY trick for hemming jeans (which you can look aton your iPhone en route to the tailor.) In all seriousness though, Pinterest isgenius. It has given us a way to visually curate, catalog and share everythingwe like, and it has undeniably become a satisfying pastime for 11.1 millionvisitors.

So how to brands beginto take advantage of this growing pinboard obsession? Well, the obvious nextquestion here (which to some may have an equally obvious answer) is, whoexactly is using Pinterest? The answer is that the overwhelming majority ofusers are, you guessed it, female. Mashable estimates that a somewhere between68-87% of users and a whopping 97% of Facebook fans are women. Crazy, isn’t it?Well, not really. I would be willing to bet that female allegiance to Pinteresttranspired early on, and their feminine appeal became a sort of“self-fulfilling prophecy” and grew exponentially from there. Maybe “girly”things lend themselves more to visual imagery. Maybe our social naturefacilitates a need to share and be shared. Maybe, psychologically, we are morefulfilled by a sense of collective interests and hobbies, rather than competingones. Maybe we’re just innately social creatures, and thus more in tune withthe relationship building and personal interaction that Pinterest encourages.But if it’s the act of pinning itself that naturally separates us, wouldcreating an almost identical bookmarking concept that is exclusively malereally work? The creators of Gentlemint seem to think so, and this article fromForbes relays their dedication to helping users collect a “specific set ofcontent” (according to co-founder Glen Stansberry) which is really code forreinforcing the superiority of stereotypically manly things.

It seems to me that the TopMarketing Companies world (and not just Pinterest) is perpetuating agender-dominated hierarchy of interests and activities, when in reality,whether we prefer to post information on nail art or Ferrari engines, we areequally as valuable to marketers and brands who aim to reach us through TopMarketing Companies. Yes, online behaviors are more or less correlated togender, but do these differences necessitate different venues and expectationsfor those behaviors? The bottom line is, we all have things we like. It’s oneof the very things that makes us human. And it’s also one of the things thatmakes us consumers.

The flagrant TopMarketing Companies segregation brought to light by the Pinterest vs.Gentlemint opposition has definitely ruffled feathers within the onlinecommunity. One blogger says “gendering our Top Marketing Companies only makesboth experiences worse,” and this raises a very important question: are men andwomen using Top Marketing Companies differently because culture and geneticscompel us to do so, or are the platforms themselves facilitating a genderdivide? And more importantly, how do top marketing agencies look past thesesuperfluous boundaries in hopes of appealing to the consumer and drivingreferral traffic?