The Australian Made Campaign and the Guangdong Cross-Border E-commerce Industry Association (GCEIA) have signed a memorandum of understanding (MoU) to promote locally made and grown products to Chinese e-commerce businesses catering for the increasing demand for Australian goods.

The agreement will see GCEIA educate Chinese e-commerce players about the symbol, and promote the online product directory at www.australianmade.com.au – a platform that showcases the largest consolidated range of certified Australian-made and grown goods the country has to offer.

The signing of the MoU was witnessed by Austrade’s Deputy Consul-General and Senior Trade Commissioner (Guangzhou), Paul Sanda, at the China International SME Fair, which is being held in Guangzhou, China this month.

The ceremony was followed by an address by Australian Made Campaign Chief Executive, Ian Harrison, who elaborated on the important role the Australian Made, Australian Grown certification trade mark plays in sourcing authentic Australian-made products.

Speaking at a special ‘Australian Made’ event within the fair, Mr Harrison said the MoU would offer local businesses a valuable channel to market.

“Cross-border e-commerce is a lucrative opportunity for Australian businesses unable or unwilling to access the Chinese market via traditional trade channels, due to size, time or cost constraints,” Mr Harrison stated.

“Local knowledge is everything, and the GCEIA can connect Australian businesses with the resources and contacts they need to start out or expand their sales in China.”

The GCEIA has more than 2000 members of the Chinese e-commerce sector, including e-commerce platforms, retailers, marketing and logistics companies.