What’s Selling in Stores: Men’s Watches

December 5, 2013byMelissa Rose Bernardo

We asked retailers across the country to share their best-selling men’s watches this week.

Josephs Jewelers, West Des Moines, Iowa. Rolex Submariner: $9,050 for stainless steel model (pictured); $8,550 for model withblack bezel/dial; $13,400 for steel-and-gold model; and $34,250 for the 18kt gold model. “We’ve even been seeing some interest in rose gold in this model,” says co-owner Trisha Joseph. “Which is not surprising, because we’ve seen rose gold become more popular in men’s wedding bands.”

Alexander’s Jewelers, Texarkana, TexasRolex Yacht-Master II; $25,000“The interesting thing about the Rolex is that it appeals to any income earner because everyone understands the value and durability of the watch,” says co-owner Van Alexander.