Practical PR

We have all heard of PR but how many of us know what it involves?
Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?
How does it relate to marketing?
Do we know how the press and media work?
Can we write in a way which will whet the appetite of a professional journalist?
How can we sell the idea of a PR function to our boss – or even our Financial Director?
This new book covers all aspects of an increasingly sophisticated profession and sets out some answers to questions like these in an accessible but authoritative way.

ABOUT THE AUTHOR

Tony Greener

Tony Greener has worked in management, PR, communications and marketing since 1972 having been a board director of Land Rover, BL Cars Europe, Dunlop Slazenger International, the Saudi Arabian National Guard Medical Service and Saatchi & Saatchi where he was Deputy Managing Director of the UK PR agency.
He and his wife formed their own management training, marketing and communications business, Positive Images, in 1988 and they have since worked for a wide variety of clients in the UK and overseas.
Clients include BT, the Corporation of London, Corus, Nestle, Abbey, Tower Bridge, Taylor Woodrow, Royal Bank of Scotland, Hewlett Packard, Porsche Cars GB, Ricoh, the English Tourist Council, the Institution of Mechanical Engineers and the Institutes of Management in both Singapore and Malaysia. He is a Senior Lecturer at Brighton University Business School and a professor at New York University – London..
Tony is the author of "The Secrets of Successful PR", published by Butterworth Heinemann in 1990 and "Internal Communications" published by Blackhall in 2000 as well as “Understanding Organisations” published online by Ventus in 2010. He is currently reading for his doctorate (PhD) in aspects of change communication.