Related Articles

Another study pointed to similar trend. American Express Platinum Charge Card found only 17pc of Britons would cut back this year on Valentine's Day spending despite the parlous state of the British economy and the crunch on household incomes.

The study also suggested men spend an average £32 on gifts - nearly double the amount paid out by women.

Psychologist Corinne Sweet said: “Many people, especially men, spend money to please or appease, when their partners would simply like to have more time, thought and appreciation from them.

“However, the personal touch, the little thoughtful gesture, is often more a sign of true love and commitment than extravagant, OTT romantic gestures."