Marketing

Overview

Are you interested in people? Do you enjoy getting to know them and understanding their needs? Can you see yourself working in creative and productive ways to improve their quality of life? In today’s diverse and global society, we look to business to accomplish these things, and business, in turn, looks to marketing. In order to launch new products, new services, or new technologies, marketing depends on technical know-how, sound business fundamentals, and genuine creative insight.

In fields as diverse as government services, healthcare, and software apps, marketing is a crucial part of introducing new and better ways to live our lives. When you study marketing, you’ll not only be learning about creativity and innovation through courses in psychology, communication, and art, but also about the fundamentals of business through courses in management, accounting, finance, economics, strategy, and, of course, marketing. Through hands-on, project-based approaches to learning, along with computer simulations, real world problems internship opportunities, and your interaction with experienced faculty and business executives, you’ll receive a thorough grounding in the skills and knowledge required for success in today’s competitive world.

Course Offerings

The Major in Marketing is designed to give students the knowledge of key marketing concepts, of the role of marketing in society and in the firm, and of the various factors that influence marketing decision-making. Marketing utilizes basic principles and analytical tools in order to meet the organization’s need and responsibility to respond to customer needs and provide necessary goods and services to the larger society.

Choose a Catalog:

Core Curriculum

The Maryville Curriculum, often called the “core” curriculum, consists of 58 credit hours for the Bachelor of Arts degree and 54 credit hours for the Bachelor of Music degree. Some general education requirements are waived by virtue of the student’s major; others may be met by demonstration of competence. List of Core Courses:

A period of study abroad approved by the International Programming Committee

Learning Outcomes

Students successfully completing the program of study will have achieved the following:

Demonstrate understanding of the major theoretical perspectives in marketing

Demonstrate understanding of the evolution of marketing thought and practice

Analyze the economic, political, technological, and social-cultural contexts in which an organization operates

Interpret qualitative and quantitative data for organizational analysis, draw appropriate conclusions, and make recommendations based on the analysis

Conceive and execute an original research study related to marketing thought and practice

Effectively communicate marketing information interactively through the development and execution of an oral presentation

Career Options

Marketing professionals work in a broad range of organizations, and graduates can consider a range of career fields in the for-profit, not-for-profit, and public sectors. The major also provides the student a foundation for future graduate study.

With this preparation, you’ll be able to work in a variety of industries and companies helping them to understand their customers and meet their needs. All organizations rely on marketing to help them better serve those customers and prospective customers; so, you could find yourself working in for companies in manufacturing or services, or for government, or nonprofits, or consulting firms. And you could find yourself involved with designing and developing new products, or in advertising, public relations, communication, customer service, sales support, global strategy, account management, and product management.