Description: All of the 99U Conference materials get re-imagined and re-designed by the Behance Team every year, and 2013 was no different.

Our approach to the 2013 99U Conference materials embodies a lighter, brighter feeling as we played with the relationship of a bold fluorescent color (Pantone 805 U) on white backgrounds, with periodic accents of black. To push the language of the 99U brand forward, we used Hoefler & Frere-Jone's serif font Sentinel. We focused heavily on typography and using the beautiful letterforms as large shapes. Then we added delicate, detailed patterns to lend depth to the designs.