Future-proof your channel analytics.

Today’s customers interact with your brand with an ever-growing number of devices and through an ever-expanding number channels. This makes it increasingly difficult to analyze your customer’s behavior across the whole journey.

With Adobe Analytics, this isn’t a problem. You can integrate data from nearly any source. And our flexible data collection methods make sure that you’ll be able to collect data from new channels that are sure to come. Anything you can connect to an API, Adobe can collect and process data from so you can analyze behaviors across the entire customer journey.

Web

Use JavaScript tags to collect data from web sites and other web-based systems. A client-side JavaScript code you place on your web pages sends page, browser, and visitor data to Analytics.

Mobile or other devices

Our AppMeasurement libraries provide a mechanism for data collection when the JavaScript tag method isn’t compatible with the device, application, or system to be tracked. We have AppMeasurement libraries for mobile devices (iOS, Android, Windows Phone), rich media (Flash-Flex, Silverlight), and other languages/frameworks (Java, .NET, PHP, XML). All of these libraries leverage the Data Insertion API to pass data to reporting, which can also be used for batch uploads or delayed data collection.

Offline and third-party data

Use Data Sources to upload offline metrics and to import data from other digital marketing systems, such as your email or ad serving vendor. In the upload process, you specify and map the metrics and data dimensions to particular custom variables for reporting and analysis purposes.

Learn more about multichannel data collection in Adobe Analytics.

Dig deeper into data collection options.

See related features.

Tag management

Included access to Launch by Adobe makes it easy to manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. We’re also supported by all other tag management system.