At first Ross got himself in more hot water, giving interviews to radio stations saying that the song wasn't about rape since he didn't actually use the word "rape" in the piece.

"Woman is the most precious gift known to man ... And there was a misunderstanding with a lyric ... a misinterpretation where the term rape was — wasn't used. I would never use the term rape, you know, in my lyrics. And as far as my camp, hip hop don't condone that, the streets don't condone that, nobody condones that."

He then took to Twitter to apologize for the alleged misinterpretation.

Twitter @Mastermind

After realizing that his partnership with Reebok was at stake, he tweeted an apology to the company as well an hour later — making sure to include UltraViolet so they would stop pressuring Reebok to dump Ross.

A spokesperson said, "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."