Sandler Training Philosophy Becomes Part Of Harvard Curriculum

David Mattson, CEO of Sandler Training, has worked closely with Frank V. Cespedes, faculty chair for the Aligning Strategy and Sales executive program at Harvard Business School (HBS) as well as Mark Roberge, Senior Lecturer in the Entrepreneurial Management Unit at HBS, to incorporate Sandler sales training techniques into the school's curriculum. Cespedes and Roberge teach an MBA course on "Entrepreneurial Sales and Marketing" (ESM), which examines customer acquisition and retention in ventures from seed stage to scaling. A case study incorporating Sandler techniques is now part of that course.

Sandler Client Successes

Sandler Training for Software Technology

Business owner Carol Vercellino, CEO & Co-Founder of Oak City Labs realized her company was lacking goals and processes. Carol realized the company needed scalable, repeatable systems to grow the business. Sandler Training helped Carol implement sales processes, effectively use up-front contracts, and create structure in prospect conversations. This resulted in proposals that were more focused on prospect needs and increased closing rates.

LEADERSHIP

Coaching; identifying & overcoming obstacles

As a leader, focus on the highest impact role of your job; coaching.

Susan Sykes discussions why an effective leader must determine the personal performance code of each of their team members. Coaching is about identifying self-limiting beliefs, building trust, and creating lasting behavioral change. It creates wisdom and self-sufficiency.