Television

KongZhong In wireless pact With ESS venture in China

MUMBAI: KongZhong Corporation which leading provider of advanced second-generation (2.5G) wireless value-added services in China has announced today that it has signed an exclusive strategic partnership agreement with MMV China. This is a firm set up by ESPN STAR Sports (ESS).

MMV China is a a wireless sports information platform in China.

KongZhong will utilise MMV China's sports resources and information to create wireless value-added services using WAP, MMS, JAVA, SMS, and CRBT technologies. In conjunction with MMV China, KongZhong plans to launch the largest wireless sports information platform in China and provide Chinese sports fans with the most up-to-date and popular sports information, and interactive sports-related wireless products such as Wap portal, JAVA games, and sports communities.

ESS has the rights to sports events such as English Premier League and Wimbledon