Showcase Exhibition

IT’S SHOW TIME, FOLKS!

The Infrastructure Africa Company Showcase is highly relevant to companies involved in services relating to infrastructure development in Africa. This extends to services for major infrastructure projects, rural development, urbanisation and cross border PIDA projects.

By taking a booth and showcasing your company at the event you will have the opportunity to network and promote your company to business counterparts, international investors, buyers and governments from across Africa. Join us at the Infrastructure Africa 2018 exhibition, running alongside the 2 day conference to showcase your infrastructure related solutions.

10 REASONS TO EXHIBIT AT INFRASTRUCTURE AFRICA

With their tightly focused profiles and carefully targeted audiences, exhibitions are highly cost-effective sales and marketing platforms. Learn more about the benefits of exhibiting below.

BEYOND EMAIL: MEET YOUR CUSTOMERS IN PERSON
Meet and connect with prospective customers in person, discuss their long term plans, order requirements and address their questions immediately.

LEVEL THE PLAYING FIELD, EVEN IF YOU ARE AN SME
The exhibitions give you access to the same number of visitors as your larger competitors, allowing you to attract the same opportunity.

INSIGHT FROM SPEAKING DIRECTLY TO YOUR MARKET
Feedback can help a business improve but it is challenging to find qualified feedback! At the exhibition, you can speak directly to people in your industry and conduct informal surveys.

PERSONALISED BUSINESS MATCHMAKING PROGRAMME
Face-to-face meetings are excellent ways to strengthen business relationships with prospective customers. Business Matchmaking pre-arranges individual meetings, ensuring that you will have the opportunity to meet key decision makers.

STRENGTHEN OR ESTABLISH YOUR BRAND
An ideal opportunity to position your business as a leader in its industry, showcase your best products and giving your business boost.

CLOSE DEALS WITH NEW CUSTOMERS AT THE EVENT
The visitors to the exhibition are ideal prospective customers for closing deals: they are not distracted by their daily responsibilities and the informal atmosphere makes it easy for them to approach you about products and services.

LEARN ABOUT NEW DEVELOPMENTS IN THE INDUSTRY
Get first hand experience of other cutting edge developments in the infrastructure industry and the opportunities it creates.

RAPIDLY EXPAND YOUR DATABASE OF SALES LEADS
Build a list of qualified leads faster than other methods, because your exhibition stand will be seen by hundreds of visitors. The contacts you make at the event gives your sales team a valuable advantage.

OPTIMISE YOUR SALES AND MARKETING STRATEGY
Expose your sales team to many prospects in a short period and allow them to test different marketing techniques. In this responsive environment, you will quickly learn what works best, allowing you to vastly improve your sales strategy.

BE A PART OF THE INFRASTRUCTURE SECTOR VALUE CHAIN
Meet new companies that can help your business on all levels: prospective customers and vendors, which could lead to expanding your distribution AND your supply chain.