All about improving the customer experience for older consumers

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Thursday, September 24, 2009

Ageing in place comes of age?

It is not the content that matters, although that is important, it is that Business Week thinks this is an important enough subject to devote so much space. As the blog posting says: “a market undescribed doesn't exist.” If this is a market that interests you then both the blog and the Business Week articles are a must read. Dick Stroud.

Dick Stroud

Dick Stroud

Founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.