Thursday, 6 November 2014

Don't Forget About Mobile Marketing

The benefits of Mobile Marketing are something you really shouldn't be missing out on. Although email marketing is still one of the most effective ways of communicating with customers; mobile marketing is the perfect partner to team it up with. When you use both email and mobile marketing you have a very powerful campaign that allows your message to be read immediately regardless of the recipient being sat at their desk or being on the move.

So let’s start with the benefits of sending an SMS campaign:

1. It's opt-in: By only sending to customers that have given you their consent to receive text messages, you are immediately targeting those that you know are interested which will help to achieve a better response.2. It’s cheap: When using GraphicMail you can send personalised text messages for just 5p making it a lot cheaper than other traditional advertising methods such as radio or TV adverts. You can also create and link to a free mobile site allowing you to provide more information, request details via forms and more. As the mobile site is tailed specifically for mobiles, it will continue to make sure the overall user experience is great.3. Straight to the point: As 1 SMS credit limits you to 160 characters, this helps to keep your message short and straight to the point. Also as only the key information is included in your text message it will allow it to be read quickly so you can expect action to be taken within minutes of sending.

4. Fast and Effective: Mobile Marketing gives you the ability to reach your customers within seconds any anywhere, anytime. As I’m sure you will agree, mobile phones are normally within arm's reach so when you send your text message not only will your recipients see they have received a text message (usually by the mobile lighting up) but they will also hear it as their SMS alert will sound. So for just 5p per text you can immediately grab your recipient’s attention and have your message read within minutes.

5. Time Management: Time is money and using SMS as a marketing channel will save you both! As well as being cheap, you can also save time as setting up and sending an SMS campaign is a lot quicker than any other forms of marketing freeing up your time so you can focus on other areas of your business.

With all this information in mind why would you pass up this opportunity? Each account, including free trials has a 'Mobile' section (tab at the top) and is provided with 5 SMS credits to allow you to try it out for yourself.

Don't forget to contact our support team if you have any questions! You can contact them via livechat which is available within your account & on our website, email (support@graphicmail.com) or you can call them on 0191 5004 114.