Listen as innovative retailers Alibris and QVC deal with huge demands on their systems and processes to meet the holiday peak season fulfillment. With the help of global shipping services providers like UPS, these retailers wrestle with a 3-times increase in orders despite rising customer expectations on fast and dependable holiday shipping. The feat of satisfying some 870,000 orders per day is nothing short of a modern miracle. Even Santa would be impressed. Join Mark Nason, vice president of operations at Alibris, and Andy Quay, vice president of outbound transportation at QVC, as we hear how the online peak season comes together in this sponsored podcast moderated by Dana Gardner, president and principal analyst at Interarbor Solutions. Read a full transcript of the discussion at: http://briefingsdirect.blogspot.com/2007/12/peak-season-for-retailers-like-alibris.html. Sponsor: UPS.

The Android open source mobile platform made a splash in October when Google announced it, along with the Open Handset Alliance (OHA). The impact of such a platform on cell phones has been debated, yet the implications for an entirely new class of mobile internet devices has received less attention. In this podcast, John Bruggeman, chief marketing officer of Wind River Systems, digs in to the technical, business model and open source implications of Android and OHA -- but he goes a step further. Android will lead, he says, to a new class of potentially free mobile internet devices (MIDs) that do everything a PC does, only smaller, cheaper and in tune with global mobile markets that favor phones over PCs for web connectivity. Listen as Interarbor Solutions Principal Analyst Dana Gardner interviews Bruggeman on the long-term disruptions that may emerge from the advent of Android. Read a full transcript of the discussion at: http://briefingsdirect.blogspot.com/2007/12/wind-rivers-john-bruggeman-on-google.html.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 27, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Oct. 26, 2007, our experts examine the Microsoft SOA & Business Process Conference and debate the results as SOA or MOA (Microsoft-Oriented Architecture). The group also evaluates SOA in Green IT and how power utilization supports SOA ROI. Please join noted IT industry analysts and experts Jim Kobielus, principal analyst at Current Analysis; Neil Macehiter, principal analyst at Macehiter Ward-Dutton; and Joe McKendrick, an independent analyst and blogger. Our discussion is hosted and moderated by Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/11/briefingsdirect-soa-insights-analysts.html.

Listen as global trade experts and UPS executives explore how small- and medium-size businesses (SMBs) can better market their goods internationally. UPS is helping to change the face of global shipping by being first to market with a solution called UPS Paperless Invoice, which uses the Internet to define commercial shipment invoice data for border clearance, eliminating the customer's chore of manually applying three paper invoice copies to each shipment. UPS will also soon deliver UPS Returns in 98 countries so shippers can use digital technology and UPS solutions to prepare the proper return labels so goods can be easily returned back across borders when necessary. Join Laurel Delaney, founder and president of GlobeTrade.com, and Stu Marcus and Scott Aubuchon, both directors of new product development at UPS, for this SMB globalization opportunity podcast moderated by Dana Gardner, president and principal analyst at Interarbor Solutions. Read a full transcript of the discussion at: http://briefingsdirect.blogspot.com/2007/11/ups-to-debut-new-customs-clearance-and.html. Sponsor: UPS.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 26, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Oct. 19, 2007, our experts examine the potential acquisition by Oracle of BEA, the probable acquisition of Business Objects by SAP, the recent Information On Demand conference from IBM, and the relationship and tension between enterprise-wide SOA and more discrete Web-Oriented Architecture -- what we like to call Guerilla SOA. Please join noted IT industry analysts and experts Jim Kobielus, principal analyst at Current Analysis; JP Morgenthal, CEO of Avorcor; and Tony Baer, principal of onStrategies. Our discussion is hosted and moderated by Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/10/briefingsdirect-soa-insights-analysts.html.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 24, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Aug. 13, 2007, our experts examine virtualization trends through the acquisition by Citrix of XenSource. We also discuss the $1.6-billion purchase of Opsware by HP as a way of analyzing IT management, automation and operations, and their impact on SOA. Please join noted IT industry analysts and experts Jim Kobielus, principal analyst at Current Analysis; Neil Macehiter, research director at Macehiter Ward-Dutton; Dan Kusnetzky, principal analyst and president of the Kusnetzky Group; Brad Shimmin, principal analyst at Current Analysis; Todd Biske, enterprise architect at Monsanto, formerly with MomentumSI; JP Morganthal, CEO of Avorcor; and Tony Baer, principal of onStrategies. Our discussion is hosted and moderated by Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/09/insights-24-briefingsdirect-soa.html.

Listen as SOA experts explore how IT management will evolve in the world of service-based applications. The discussion delves into issues of new standards, how SOA demands that performance management and change management augment and elevate the role of systems management, and how the integrity of services delivery requires a deep and wide approach to "management in total" across a service's lifecycle. Panelists consist of Jason Bloomberg, managing partner and senior analyst at ZapThink, and Dana Gardner, president and principal analyst at Interarbor Solutions. Moderating the discussion is Martin Milani, chief technology officer at Tidal Software. Read a full transcript of the discussion at: http://briefingsdirect.blogspot.com/2007/10/harvard-club-discussion-on-soa.html. Sponsor: Tidal Software.

Change is afoot for the role and requirements of integration for modern software-as-a-service (SaaS) providers and enterprises adopting shared services models. Reuse is becoming an important issue, as are patterns of automation. The notion of reuse of integration -- with added emphasis on integration as a service -- has prompted a different approach to integration infrastructure. The new demand is driven by ecologies of services, some from the Web "cloud," and also the need to efficiently scale the delivery of services and applications composed of many disparate component services. Integrations require reusable patterns, high performance, as well as many different means of access from clients. To help better understand the new landscape for integration models, join a sponsored podcast discussion with Phil Wainewright, an independent consultant, director of Procullux Ventures, and ZDNet SaaS blogger, as well as Annrai O’Toole, CEO of Cape Clear Software. Moderator: Dana Gardner. Read a full transcript at http://briefingsdirect.blogspot.com/2007/09/integration-infrastructure-approaches.html. Sponsor: Cape Clear Software.

Rather than losing control to ever-increasing complexity -- and gaining less and less insight into the root causes of problematic applications and services -- enterprises and on-demand application providers alike need to predict how systems will behave under a variety of conditions. By adding real-time analytics to their systems management practices, operators can fully determine the normal state of how systems should be performing. Then, by measuring the characteristics of systems under many conditions over time, datacenter administrators and systems operators gain the ability to predict and prevent threats to the performance of their applications and services. As a result they can stay ahead of complexity, and contain the costs of ongoing high-performance applications delivery. Here to help us understand how to manage complexity by leveraging probabilistic systems management and remediation, we are joined in the podcast by Mazda Marvasti, the CTO of Integrien Corp. Moderator: Dana Gardner. Read a full transcript of the podcast: http://briefingsdirect.blogspot.com/2007/09/probabilistic-it-analysis-predicts.html. Sponsor: Integrien Corp.

It seems that businesses, whether they're small or global 2000 concerns, are buying more supplies using search at some point in the procurement process. Some people begin and end a procurement journey with search. They actually buy the products through a strictly search-dependent process. Yet many still use a combination of word-of-mouth, search, and traditional information gathering to guide them to the best deals on the most goods. To find out just how much B2B buying behaviors are shifting, Enquiro Search Solutions conducted a survey earlier in 2007. They found that online search was consistently employed throughout the entire buying process, from awareness right through to purchase. There’s still a lot of back and forth: Offline factors influence online activity, and vice-versa, for a merging of the online and the offline worlds. This audio podcast, and accompanying video-podcast, plumb the depths of Enquiro's findings and vet them through the experiences of B2B search engine ZoomInfo. Join Gord Hotchkiss, President and CEO of Enquiro, and Bryan Burdick, COO of ZoomInfo, with moderation by Dana Gardner, principal analyst at Interarbor Solutions, for a deep dive discussion on B2B search trends and analysis. Sponsor: ZoomInfo. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/09/briefingsdirect-podcast-transcript-on.html. View a full-length, multi-media movie of the discussion at http://www.interarbor-solutions.com/Video/IAS_ZIESS_006.html.

The impact that Services Oriented Architecture (SOA) has on an organization is deep and wide. The changes required to bring SOA to fruition and make it as productive as possible affect the way both IT leaders and business managers think and operate. To provide a solid foundation on how SOA impacts a business, Dr. Paul Brown, a principal software architect at TIBCO Software, wrote "Succeeding with SOA: Realizing Business Value Through Total Architecture." The book emphasizes a "Total Architecture" perspective for SOA and advocates how business processes are the real focus. Brown calls on businesses to define, fully grasp, control, manage and adjust business processes as the rudders that steer business agility, powered by SOA methods. In this podcast, Dr. Brown is interviewed about his book by Enterprise Architect Todd Biske, with moderation by Dana Gardner, principal analyst at Interarbor Solutions. Sponsor: TIBCO Software. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/08/total-architecture-means-aligning.html.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 18, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded May 11, 2007, our experts examine the still-maturing technology around Rich Internet Applications (RIA), as well as Microsoft's Silverlight offering. Please join noted IT industry analysts Joe McKendrick, enterprise architect Todd Biske, and independent blogger Barb Darrow for our discussion, hosted and moderated by Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/09/briefingsdirect-soa-insights-analysts.html.

There is an entire universe of suppliers and vendors that support the delivery of applications as services. Indeed, the Software as a Service (SaaS) model is attracting more than end users who acquire their IT via user-per-month service subscriptions. Also attracted to the SaaS market are those vendors creating the means to produce and deliver such services well and efficiently. We're seeing more Services Oriented Architecture (SOA) support vendors focus their sales on SaaS providers and hosts, with the understanding that SOA may well emerge in the SaaS universe first, and then extend to enterprises more generally. To help understand the SaaS market, what SaaS providers want and what those seeking to support those providers can deliver, we recently spoke with Colleen Smith, managing director of Software as a Service for Progress Software. The resulting podcast, hosted and moderated by Dana Gardner, offers some great insights and better appreciation of the swelling ecology of vendors and providers devoted to SaaS delivery. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/08/saas-providers-now-seek-solutions-from.html.

One size fits all has its limits. Most developers prefer to cherry-pick their infrastructure resources, keep them lightweight, and remain as agile as they can. Taking a clue from this philosophy the Apache Software Foundation has dozens of projects under way to build out the discrete infrastructure assets through open source community involvement, while also providing a needed balance between choice and automation. One such project, Apache Camel, a sub-set of Apache ActiveMQ, is nearing maturity milestones that will make it a unique approach to middleware services mediation and routing. Learn more about Apache Camel and its value to developers and operators in this sponsored BriefingsDirect podcast with James Strachan, technical director of engineering at IONA Technologies, and longtime Apache developer and committer. Moderated and hosted by Dana Gardner, principal analyst at Interarbor Solutions. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/08/apache-camel-addresses-need-for.html. Sponsor: IONA Technologies.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 23, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode we record a special podcast of "Insights Edition," before a live audience at the July 23, 2007 plenary session of the Open Group’s Enterprise Architecture Practitioners Conference in Austin, Texas. The panel consists of Eric Knorr, executive editor-at-large at InfoWorld; Tony Baer, principal at onStrategies; Todd Biske, principal architect at MomentumSI, and, Beth Gold-Bernstein, vice president of ebizQ Learning Center. The discussion is hosted and moderated by Dana Gardner. Together we explore the "The Future of SOA." Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/08/soa-insights-analysts-discuss-likely.html.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 21, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded June 29, 2007, our experts are joined by guest Jim Ricotta, vice president and general manager of appliances within IBM’s software group. Together we explore the role and definition of IT infrastructure appliances and the impact on SOA. Other topics addressed include the BPEL4People specification, as well as the arrival of the GPL v3 open source license. Please join noted IT industry analysts and experts Tony Baer, Jim Kobielus, Brad Shimmin and Todd Biske for our discussion, hosted and moderated by Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/07/briefingsdirect-soa-insights-analysts.html.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 17, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded April 27, 2007, our experts examine the importance and implications of the semantic web (sometimes called Web 3.0), what Adobe's open source moves around Flex mean, and how UDDI is becoming more about politics than policy. Please join noted IT industry analysts Joe McKendrick, Jim Kobielus, Dave Linthicum and Todd Biske for our discussion, hosted and moderated by Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/07/17-briefingsdirect-soa-insights.html.

In my work covering enterprise application development and deployment strategies, I often also find myself witnessing a sea-change in how software companies and providers market their values. Software has always been a challenge to market, and many of the most innovative thinking in online marketing has come from the software industry. Creating and distributing good content is essential to getting the word out about any product or service these days. I recently had a podcast conversation with Sam Whitmore, editor and proprietor of Sam Whitmore's Media Survey, in which we discuss the burgeoning role of RSS, community, conversations, and search. Together we wonder whether the "public relations" commnity will soon gain a new cohort, the "search relations" person. Want media coverage? Get good search results first and foremost. Search is the new media. Listen here to the podcast or read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/07/content-becomes-king-once-more-this.html.

As the use of mashups sweeps the IT industry, the concept of converging Web services has expanded to a deeper role. Why not extend SOA itself by embracing more integration services that help vendors, ISVs, and service providers bring more elements of business processes together, too? The budding notion of integration-as-a-service allows enterprise business leaders to "shop around" for their services, regardless of hosting, and opens up the prospect for a thriving new ecology of services and integration models. The advancement to SOA for many companies may well be accelerated by more choices on means of connection. Join Annrai O'Toole, CEO of Cape Clear Software, and Dana Gardner, principal analyst at Interarbor Solutions, for an eye-opening discussion on how early adopters are outsourcing integration, and what the future may hold. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/07/transcript-of-briefingsdirect-podcast.html. Sponsor: Cape Clear Software.

As wireless communications technology becomes embedded in the lifestyles of consumers -- led by the younger generations that have always known it -- small businesses are seeking ways to catch the wave. Gaining an advantage with younger shoppers online and off can be daunting to small businesses that would rather not manage technology but instead exploit it. This podcast tells the story of how UPS extended its global package delivery tracking and Quantum View services to the wireless domain and reached out in whole new ways via Short Message Service (SMS) texting to mobile devices. One small business, Moosejaw, used UPS as its technology and logistics source to link wirelessly to its hipper, younger clients -- to stay in touch, provide a strong sense of community, and to give them access to whatever information they may want on how to get their purchases fast and easily. Some even got some lessons in dating. Listen to Dana Gardner moderate this 28-minute sponsored podcast, joined by Jeff Reid, the UPS's Director of Customer Technology Marketing, and Robert Wolfe, the Co-Founder of Moosejaw. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/06/transcript-of-briefingsdirect-podcast_21.html. Sponsor: UPS.

WSO2 has entered the open source SOA field with a slate of veterans from Web services specifications, application server and lightweight framework development. The latest offering to the market came June 11 with the arrival of WSO2 ESB 1.0, based on Apache Synapse and targeted at both developers who want to use ESBs quickly, as well as operations architects seeking lightweight and high-performing components. To help evaluate the WSO2 approach, moderator Dana Gardner is joined by Ron Schmelzer, senior analyst at ZapThink, and Paul Fremantle, co-founder and vice president of technology at WSO2. Learn more about ESBs and the ways in which open source complements SOA in this 44-minute sponsored deep-dive discussion. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/06/transcript-of-briefingsdirect-podcast.html. Sponsor: WSO2.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 15, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded March 23, 2007, our experts examine the burgeoning role of SOA Architect. Joined by Steve Nunn, vice president and COO of The Open Group, and John Bell, an enterprise architect at Marriott International, we examine how deep business knowledge, technical savvy, and strong interpersonal skills need to come together for SOA architects. So far, there are not enough to fill the job openings, spurring more certification and training. We also look at SCA/SDO moving to OASIS, and Microsoft's role in federated SOA. Please join noted IT industry analysts Jim Kobielus and Neil Macehiter for our discussion, hosted and moderated by Interarbor analyst Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/06/briefingsdirect-soa-insights-analysts.html.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 14, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded March 9, 2007, our experts examine the SOA Consortium, formed Feb. 12. The advocacy group's approach combines input from enterprises and vendors to promote the business value and adoption paths for SOA. Our guest this week is Dr. Richard Soley, the chairman and CEO of the Object Management Group (OMG) and also executive director of the consortium. We also look at news from EclipseCon. Join noted IT analysts Joe McKendrick, Tony Baer, and Jim Kobielus for our discussion, hosted and moderated by Interarbor analyst Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/05/briefingsdirect-soa-insights-analysts.html.

Effective information-sharing across the distribution of goods -- visibility into transportation supply chains and distribution networks -- is a part of the information revolution and the knowledge economy. Global players in the distribution channel are looking for reductions in cost, efficiency improvements, and reduced time to distribution -- all of which can substantially reduce the total cost of an overall production and distribution activity. UPS started with tracking on the Web in the early '90s and today supports tracking in 63 countries. UPS serves the basic supply chain visibility needs of shippers, receivers, importers, and exporters -- both residential and commercial, through its traditional U.S. small package services, as well as via UPS Freight, Air, and Ocean Freight Services. This podcast examines the visibility service UPS has in place, as well as the market trends driving the need for greater supply chain technology and efficiency. Join Jim Rice, director of the Integrated Supply Chain Management Program at MIT; Stephanie Callaway, director of customer technology marketing at UPS; Frank Deen is the shipping manager at Rackmount Solutions, and John Schaffer, president of TrueWave, in this podcast discussion, moderated by Interarbor Solutions Principal Analyst Dana Gardner. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/05/transcript-of-briefingsdirect-podcast_21.html. Sponsor: UPS.

IBM helped the Eclipse Foundation score a huge hit with the Eclipse development framework and community. Now the software engineering target is even higher, but the methods are similar. IBM will in June will unveil details about its Jazz framework and community for automation and governance of complex, collaborative application development processes. IBM will make elements of the community open, as well as interlace new Rational, Lotus, WebSphere and Tivoli products with Jazz. Hear BriefingsDirect's Dana Gardner interview Scott Hebner, the vice president for marketing and strategy for IBM Rational Software, on some key elements of the emerging ALM 2.0 framework. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/05/transcript-of-briefingsdirect-podcast_20.html. Sponsor: Interarbor Solutions.

Unlike earlier open source initiatives, which often trailed commercial development of crucial software infrastructure, today's many community-based services oriented architecture (SOA) projects are early-on defining the means through which SOA can be realized. Development of commercial and open source versions of essential SOA components are happening concurrently. To explore why this is true and how open source will shape the future of SOA infrastructure, join Dan Kulp, principal engineer and community lead at IONA Technologies, and Debbie Moynihan, IONA's director of open source programs, for a sponsored BriefingsDirect podcast discussion, hosted by Interarbor Solutions Principal Analyst Dana Gardner. IONA Technologies is taking an active role in several open source SOA initiatives, including the CXF enterprise service bus framework. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/05/transcript-of-briefingsdirect-podcast.html. Sponsor: IONA Technologies.

Many people have defined software development as more art than science -- sometimes even a dark art. That's why the business side of an enterprise is often perplexed by the Application Lifecycle Management (ALM) process. They see what goes in as requirements, and see what comes out as functionality -- but they often don’t understand what takes place in between. Yet new trends are unfolding in ALM, called ALM 2.0, to help organizations transform software development and deployment into a managed business process. Learn how Borland Software and its new Open ALM approach is helping to improve visibility into and coordination of application development, regardless of the tools, testing, or platforms. Join Carey Schwaber, a senior analyst at Forrester Research; Brian Kilcourse, CEO of the Retail Systems Alert Group and former SVP and CIO of Longs Drug Stores, and Marc Brown, vice president of product marketing at Borland for discussion on ALM. Learn about future trends in ALM 2.0 and Borland's approach to professionalizing application development and deployment in this discussion, moderated by Interarbor Solutions Principal Analyst Dana Gardner. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/04/transcript-of-briefingsdirect-podcast.html. Sponsor: Borland Software.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 13, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded March 2, 2007, our experts examine the concept around SOA and Web 2.0, and the need for "mashup governance." We also dig into the proposed $3.3 billion deal for Oracle to acquire Hyperion and what it means for Business Intelligence (BI) and Corporate Performance Management (CPM). Our analysts and guests have some unconventional and startling conclusions, as well as thoughtful insights. Join noted IT analysts Steve Garone, Joe McKendrick, Tony Baer, and Jim Kobielus, and SOA consultant guest Dave Linthicum of Linthicum Group for our discussion, hosted and moderated by Interarbor analyst Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/04/briefingsdirect-soa-insights-analysts_23.html.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 12, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Feb. 16, 2007, our experts examine whether governance is going to evolve into more of a converged activity. Are governance, risk and compliance (GRC) platforms and SOA governance approaches heading toward a mash-up? Also, the SOA Consortium, a group of both vendors and enterprises, was created in February to promote the adoption of SOA. We examine the agenda and consider the outcomes. Our analysts and guests have some unconventional and startling conclusions, as well as thoughtful insights. Join noted IT analysts Steve Garone, Joe McKendrick, Neil Macehiter, and Jim Kobielus for our discussion, hosted and moderated by Interarbor analyst Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/04/briefingsdirect-soa-insights-analysts.html.

Welcome to the latest BriefingsDirect SOA Insights Edition, Vol. 11, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Feb. 2, 2007, our experts examine a battle for control over what SOA is and does. Whomever controls the SOA to a large extent controls the company -- but how should that control actually work? Will companies take a lesson from world history on how to run the business and allow for federated and balanced power? Or will mismatched control over business elements, exacerbated by IT that can not reflect the will or wills of the controlling factors, drag SOA and productivity down? Our analysts and guests have some unconventional and startling conclusions, as well as thoughtful insights. Join noted IT analysts Steve Garone, Joe McKendrick, and Jim Kobielus -- along with guest Miko Matsumura, the vice president of SOA products at webMethods -- for our discussion, hosted and moderated by Interarbor analyst Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/03/briefingsdirect-soa-insights-analysts_23.html.

What is the state of B2B search marketing? What are the business and technology drivers that make online search an emerging tool for business discovery and procurement? We put these questions to Forrester Research Senior Analyst Shar VanBoskirk and to Bryan Burdick, chief operating officer at ZoomInfo, to explore the new power of targeted, semantic-oriented business search and marketing. More product information, market research, and detailed business information is available online than ever. Yet general search engines do not always provide the detail, context, and semantic benefits needed to find the right business information fast. New vertical search engines are targeting the business consumer, or the "pro-sumer," and delivering ever more targeted results to the B2B searcher. Search-driven online marketing is also leveling the playing field for the little guys to compete against the big guys. B2B search provides a way for small, local advertisers to find the customers and other businesses that are actually looking for the services and products they provide. Learn more about future trends in B2B search and advertising in this sponsored podcast discussion, moderated by Interarbor Principal Analyst Dana Gardner. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/03/transcript-of-briefingsdirect-podcast.html. Listeners are also invited to learn more about B2B advertising opportunities with ZoomInfo. Just go to http://www.zoominfo.com/adpodcast to learn how Zoominfo's business search portal provides a rich new online B2B advertising opportunity. Sponsor: ZoomInfo.

Welcome to a special BriefingsDirect presentation, a podcast created from a recent webinar on how BlueNote Networks and the Seaport Hotel in Boston uniquely integrated Web services and voice-over-IP (VOIP) to create a touch-screen-enabled, in-room portal offering for guests. This unique telephony, unified communications, customer-service and Web information-access portal approach for guests may well define the next generation of hotel-based client services. The rich access point also helps hotels to better expose and monetize their service offerings. Listen to this deep-dive exploration of a convergence application project that leverages BlueNote's servers, tools and frameworks. The full webinar and presentation slides are available at http://www.bluenotenetworks.com/webinars. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/03/transcript-of-webinar-on-how-bostons.html. Sponsor: BlueNote Networks, Inc.

Welcome to the latest BriefingsDirect SOA Insights Edition Vol. 10, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Jan. 26, 2007, our experts examine best-of-breed versus SOA suites, master data management, and the new role for enterprise architects. Our analysts have some unconventional and startling conclusions, as well as thoughtful insights. Join analysts Steve Garone, Joe McKendrick, Neil Macehiter, Tony Baer, and Jim Kobielus and for our discussion, hosted and moderated by Dana Gardner. Read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/03/briefingsdirect-soa-insights-analysts.html.

Information Technology Service Management (ITSM) -- how IT is delivered inside an enterprise as a service -- and a related area, the quickly evolving Information Technology Infrastructure Library (ITIL), form complementary trends that are helping to mature IT as a customer-focused, quality-of-service activity. IT departments are under mounting pressure -- cost reduction, competitiveness of internal IT compared to outsourced services, regulatory compliance, application and infrastructure modernization -- that demands that IT processes come under better control. At the same time, IT departments must show more value to the business, to be more agile in IT's responses to business needs. To help meet these challenges, newer standards and updated best practices are arriving, especially ITIL v3 in April, 2007. To help understand these trends and these new approaches, hear or read a discussion with executives from Hewlett-Packard's Services Consulting and Integration group: Klaus Schmelzeisen, director of the global ITSM and security practices, and Jeroen Bronkhorst, ITSM program manager and also an active participant in the ITIL version 3 editorial core team, as well as an author of the integrated ITIL process maps. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/02/transcript-of-briefingsdirect-podcast_21.html. Sponsor: Hewlett-Packard.

Welcome to the latest BriefingsDirect SOA Insights Edition Vol. 9, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, recorded Jan. 19, 2007, our experts examine TIBCO's latest SOA tools news, the role of ESBs as platform, webMethods Fabric 7 release, IBM Q4 earnings, and HP's burgeoning foray into BI and data warehousing. Our analysts have some unconventional and startling conclusions, as well as thoughtful insights. Join analysts Steve Garone, Joe McKendrick, Neil Ward-Dutton, and Jim Kobielus and for our discussion, hosted and moderated by Dana Gardner. Feel free to read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/02/transcript-of-briefingsdirect-soa.html.

The Search Inside the Music project within Sun Microsystems Laboratories digs into the actual characteristics of music, identifying patterns and traits, and then associating that with other like music. Instead of using lists of metadata about the music author, album, or composer, listeners can ask for the types of music they like -- and get it, culled from vast stores of musical possibilities. Join your host and moderator, Dana Gardner, for a podcast discussion with Paul Lamere, a staff engineer at Sun Microsystems Labs and principal investigator for Search Inside the Music, and learn how the tonal gems can be abstracted from the noise rough based on each listeners' unique tastes. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/02/transcript-of-briefingsdirect-podcast.html.

Internet search has been around for years, while seeking out new business partners is as old as business itself. Can finding the right relationships through the burgeoning "Business Web" effectively exploit and leverage the increasingly powerful technologies such as semantic search? Are businesses on the doorstep of vast new opportunities for the discovery of assets, resources, tacit knowledge and global business partner ecologies? To help answer these questions, we discuss the new semantic opportunity and explore how business relationships and the Business Web can be brought to bear on information overload and ecommerce value discovery. Joining your moderator and host Dana Gardner are Russ Glass, vice president of product and marketing at ZoomInfo, and John Blossom, president of Shore Communications and a noted industry analyst. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-podcast_29.html. Sponsor: Zoom Information Inc.

Welcome to the latest BriefingsDirect SOA Insights Edition Vol. 8, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of IT analysts. In this episode, our experts examine how Wall Street and investors view SOA. Does SOA make IT vendors more likely to grow? Which ones? Will systems integrators benefit most from SOA? Who stands to make the most money from the SOA trend line? Our analysts have some unconventional and startling conclusions. Also, the Apple iPhone -- is it an enterprise device and a node for SOA? Will such a convergence device shake-up how mobile workers behave? Join Steve Garone, Joe McKendrick, Neil Ward-Dutton, Jim Kobielus and Trip Chowdhry for our discussion, hosted and moderated by Dana Gardner. Feel free to read a full transcript of the podcast at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-soa_28.html.

Application development is maturing to embrace a more holistic approach to application lifecycle processes, one that emphasizes policy-based approaches -- managing process and people -- and not just the technology. Such a coordinated approach also fosters feedback efficiencies, where testing is continuous -- and visibility into performance becomes an imperative. Borland's new Gauntlet offering provides a framework to monitor and measure development progress. By employing a visualized assessment of development, managers can see from day to day, week to week, and project to project how things are progressing. They can then act to make the management of development more professional, and to inject quality-enhancing improvements across the entire spectrum of development activity. To better understand these trends, join moderator Dana Gardner and Borland Software Director of Developer Solutions Rob Cheng as we explore the next chapter in development process management and agility. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-podcast_22.html. Sponsor: Borland Software, Inc.

Welcome to the latest BriefingsDirect SOA Insights Edition Vol. 7, a weekly discussion and dissection of Services Oriented Architecture (SOA)-related news and events, with a panel of independent IT industry analysts. In this episode, our analysts examine the metrics of success for SOA, as well as provide a colorful pallet of metaphors for how SOA will benefit businesses. Remember the old movie studios model? Is SOA an MGM model or Miramax? Does SOA offer reuse for "plumbing" so that intellectual property of services becomes the focus? Join Steve Garone, Joe McKendrick, Tony Baer and Jim Kobielus for our discussion, hosted and moderated by Dana Gardner. Feel free to read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-soa.html.

The role of search is expanding fast. As Web-type search moves from the Internet to inside the Enterprise for semantic analysis, it begins to identify facts inside documents, combines the information with structured databases, and provides true knowledge discovery. As analytics are increasingly derived from search, users can relate concepts to enable people to make decisions and get completeness and overview -- on the fly -- to provide, in essence, search-powered business intelligence (BI). The mega trends of Web 2.0, Enterprise 2.0 and the Semantic Web give search more content to consider, and more power. Search is becoming more than a starting point on information discovery, it is becoming the flexible interface to complex decision-making, analytics, and BI. To better understand these transitions, join moderator Dana Gardner and FAST Search & Transfer CEO John Markus Lervik, CTO Bjorn Olstad, and Zia Zaman, the Senior Vice President of Strategic Marketing as we explore the future direction of enterprise search amid the Enterprise 2.0 and Semantic Web era. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-podcast_14.html. Sponsor: FAST Search & Transfer.

Some 9.5 million developers around the world are toiling away, and their bosses -- either individually or collectively -- have rather small insight and limited information about what they do and how they do it. We see requirements go in one end. We see code come out the other end. And there’s often a great veil, cloud, or fog over what detailed activities develop the solutions and the processes that create good code. The fact is that while software drives a lot of the growth and innovation throughout the world we do a very inadequate job of bringing visibility to this whole process. Join Greg Burnell, chairman, co-founder and CEO of 6th Sense Analytics as we explore new ways to gain insight rather than just intuition in the art and science of application development. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-podcast_12.html. Sponsor: 6th Sense Analytics.

A great deal is being discussed about who controls what when it comes to content, particularly when you're distributing it openly on the Web -- when you're exploring new distribution models, and when you're using new technologies. Business development officers at content-owner studios want a platform that has almost no royalty to it and that is ubiquitous. If you're a technologist, or if you're a company that needs royalties for your technology platform, you probably want to create a great technology platform that you can charge a royalty for, and potentially gain lock-in on that platform. In the Internet media landscape all business models are up fro grabs, but how to manage their complexity of Web distribution and monetization? Join podcast host and moderator Dana Gardner for a discussion on the future of Internet delivery of media and entertainment with Tim Napoleon, Media and Entertainment Product Line Director for Akamai. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-briefingsdirect-podcast.html. Sponsor: Akamai Technologies.

Welcome to a special BriefingsDirect presentation, a podcast created from a recent webinar with Interarbor Solutions Principal Analyst Dana Gardner and Cape Clear Software CEO Annrai O'Toole. This sponsored webinar presents a Services Oriented Architecture (SOA) market perspective by Dana, followed by comments by Annrai, and some questions from the live webinar audience. Today's topic is how the value provided by SOA may be the best way to demonstrate the business value of SOA investments. Listen to the analyst's perspective, the CEO's response and the prompted questions. The webinar itself is at http://www.capeclear.com/download/nov15.html. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/01/transcript-of-webinar-on-soa-trends.html. Sponsor: Cape Clear Software, Inc.