Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.

You probably know a thing or two about creating good content. Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014.

Say you are competing in a fast-growing industry. How much do you care about profits versus market share? It’s a common rule of thumb that businesses should go for market share in fast-growing in­dustries.

Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.

A successful email marketing strategy is about offering value to the customer and continually revamping your strategy for the best results. If you want to see growth in your email marketing strategy, give these growth hacks a try.

I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car. What replaced the music?

It’s been said that in order to reach customers, you can’t stick with just one marketing outlet and expect them to find you. To succeed you have to strategize, see where they are, what they do, and nowadays, that means leveraging social media.

Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE » The post 5 Tips for When PR Firms Play With Fire appeared first on PR News.

Wal-Mart has accomplished some smart PR in its decision to stop selling products with the Confederate flag. It read the national mood correctly and acted swiftly before anyone else could make the same announcement -- notably, Sears.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.