A complete guide to digital marketingbest practice, techniques and tools21 CPD hoursCoursecode0066Level AdvancedDuration3 days Venues and datesMoor Hall, Berkshire201103-05October 201222-24February 09-11May 30 July-01August17-19OctoberBirmingham201112-14September201226-28November12-14JuneManchester201114-16November 201227-25April 18-20 SeptemberResidentialPrice£1,975+ VATCIM Member price£1,777+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,775+ VATCIM Member price£1,597+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseDigital MarketingMasterclass (p27)Moredatesandtobookonlinewww.cim.co.uk/0066"This course wasvery in-depth. Itcovered all of theareas I neededand offered thesupport to moveforwards. Thetools were reallygood and thecourse directorwas great!"Richard FarrimondEcommerce Manager,Edgar BrothersOverview This course is for anyone who wants tounderstand the key elements of building effectivedigital marketing campaigns and strategies.Covering best practice and using case studiesthroughout, the session offers a practical guideto the core techniques in digital marketing. Onlinetools and reference materials are highlightedthroughout, enabling delegates to leave with solidhands-on knowledge that they can implementimmediately upon return to the office.Benefits to you and your company You will be able to produce better results throughthe quick wins and techniques you learn on thecourse. You will also be able to question, discussand control internal or external specialistscompleting the work.Costly mistakes and inefficiencies will be reduced through following best practiceapproaches across the different aspects of digitalmedia. A more coherent, customer-centricplanned approach to digital marketing will bedeveloped focusing on priorities which will givethe best returns. Who this course is for This is a practical course for anyone involved withthe hands-on management of digital channels, orthe over-arching digital strategy. You may beworking in a client side or agency side role, eitheras a digital marketing specialist or a marketer. What you will learn Create and/or improve a programme formeasuring and improving digital mediaeffectiveness and ROI.Audit current approaches and identify areas forimproving performance.Search engine optimisation (SEO).Pay Per Click marketing including GoogleAdWords.Social media including Facebook, Twitter,blogging etc.Partner marketing including affiliate marketingand link-building.Online advertising including ad networks andbehavioural targeting.E-mail marketing including deliverability.Site structure, usability and template designs.Site content and copy.Digital marketing strategy.Analytics and data.Learning approachCovering best practice and using case studies and practical examples throughout, the course offers a practical guide to the coretechniques in digital marketing. Online tools andreference materials are highlighted throughoutso that the material covered can beimplemented immediately.Digital MarketingDigital Marketing24Training bookings and advice +44 (0)1628 427200Residential option

Unlock the real power of PPC to reachnew audiences, build awareness anddeliver salesOverview This course shows how to grow your GoogleAdwords and Microsoft/Yahoo advertisingcampaigns beyond simple keyword ads into aprofitable investment of marketing budget. Delegates will learn how to gain quick wins fortheir business by applying test and learnmethodology to their paid search advertising,through to the growing opportunities of mobile,local and video search. This is an advanced course following on from ourintroductory Search Engine Marketing (1157).Benefits to you and your company Delegates will learn the important factors toconcentrate on in PPC, leaving them feeling moreconfident in this specialist area. It will enable afully researched PPC plan to be developed, withexpectations addressed, benefits identified and apractical campaign put into place. Organisations will be provided with an insight intothe ever-developing areas of PPC, ensuring thatvaluable opportunities are not missed, enablingthem to reach their target markets and ultimatelyincrease the value of their search advertising.Who this course is forMarketers or web managers who are required toplan and implement a PPC campaign in B2B orB2C markets. They will either have experience ofplanning and running sponsored link programs,or have attended the CIM one day introductorysearch engine marketing course.What you will learn ßResearch, plan, co-ordinate, and implementstructured PPC campaigns. ßMeasure the results of your PPC investment. ßMake the best use of your budget and workwith SEO. ßWin support for PPC and avoid the commonaccusations from stakeholders of 'it's tooexpensive'.ßLearn valuable hints and tips that can improvethe focus, process and techniques of PPC. ßGain a broader understanding of the role ofPPC within the overall marketing plan.Learning approachPractical exercises, involving live web accessand a best practice presentation. For mostbenefit, delegates should have access to theirGoogle Adwords and Bing advertising accountswhen they attend.Advanced SEM - Paid Search AdvertisingBook onlinewww.cim.co.uk 25Digital Marketing7 CPD hoursCoursecode0419Level AdvancedDuration1 dayVenues and datesLondon201112October201216February20June26SeptemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßAdvanced SEM - Organic Search EngineOptimisation (p25).Google Analytics (p15).Search Engine Marketing(p14)Moredatesandtobookonlinewww.cim.co.uk/0419Taking your SEO to the next level7 CPD hoursCoursecode0748Level AdvancedDuration1 dayVenues and datesLondon201113October201217February21June27SeptemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßAdvanced SEM - PaidSearch Advertising (p25)ßAdvanced Social MediaMarketing (p26)Moredatesandtobookonlinewww.cim.co.uk/0748Overview This practical course shows how to plan yoursearch engine optimisation (SEO), review themany techniques that can increase natural searchtraffic and measure the resulting customers. It will show delegates how to use SEO to win newcustomers, ensure existing customers are able tofind what they are looking for and to createprofitable and sustainable business. This workshop follows on from our introductorycourse Search Engine Marketing (1157).Benefits to you and your company This course will improve your knowledge of SEOso that you can plan for better results, sell yourcampaigns to higher management and hencedeliver better ROI. It is suitable for both agencyand client side organisations. This course willenable organisations to increase the value of freetraffic to their website. It will allow a fullyresearched SEO plan to be created withexpectations addressed, benefits identified and apractical change program put into place.Who this course is forMarketing or web managers who are required toplan and implement an SEO program in bothB2B and B2C markets. They will either haveexperience of planning and running SEOprograms, or have attended the CIM one dayintroduction 'Search Engine Marketing' course.What you will learn ßResearch, plan, co-ordinate, and implementstructured SEO programs across variousteams.ßMeasure the results of your SEO. ßMake the best use of your budget. ßWin support for SEO and avoid the smoke andmirrors accusations of stakeholders. ßImprove the focus, process and techniques ofSEO with valuable hints and tips.ßGain a broader understanding of the role ofSEO within the overall marketing plan.Learning approachThis course will encompass a best practicepresentation and practical exercises involving liveweb usage.Advanced SEM - Organic Search Engine Optimisation