While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost half of consumers feel like advertisers are still not getting it right, according to Kantar’s 2019 AdReaction: Getting Gender Right report.
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Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar. In the wake of controversies surrounding the recent Gillette ad and the #metoo movement, Kantar has found 55 per cent of Australians think advertising reinforces harmful norms, and...

Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to reflect that is costing male-skewed brands, claims Kantar in its 2019 Ad Reaction report.
The WPP-owned research house’s survey found 66 per cent of Australians believe advertising conforms to gender stereotypes, despite 83...