…The message “HIV is a gay disease” and the tag line “Own It, End It” will appear on billboards and in magazines.

…Apathy about AIDS among gay men is a serious problem on the West Coast, where most HIV transmission is among men having sex with other men, public health officials said.

…In Los Angeles County, about 75 percent of HIV cases are among men who have had sex with other men. But nationwide, gay and bisexual men account for about half of recent HIV transmission, according to the national Centers for Disease Control and Prevention in Atlanta…