Marketing

Available Options

Program Overview

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Requirements for Major

The marketing major has a set of required courses along with a series of tracks. Each student selects one of the tracks and completes a set of mandatory and elective courses in the track.

Required courses

Course

Credit Hours

MKTG 113 - Marketing Research

3

MKTG 115 - Consumer Behavior

3

MKTG 118 - Marketing Management

3

PSY 001 - Introduction to Psychology (with lab)

4

Track courses

15

TOTAL

28

Tracks

Starred courses are required courses within the track. Other courses listed are electives within the track.

INTEGRATED MARKETING COMMUNICATIONS

* MKTG 102 - Professional Selling

* MKTG 106 - Integrated Marketing Communications

* MKTG 111 - Direct and Interactive Marketing

One of:

JMC 123 – Public Relations Writing (prereq JMC 054)

IS 145 - Website Programming

ENG 094 - Business and Administrative Communication

One of:

MKTG 104

MKTG 109

MKTG 130

MKTG 170

MKTG 180

DIRECT & INTERACTIVE MARKETING

* MKTG 106 - Integrated Marketing Communications

* MKTG 111 - Direct and Interactive Marketing

* IS 160 - Database Management

Two of:

MKTG 102

MKTG 104

MKTG 109

MKTG 130

MKTG 170

MKTG 180

MARKETING MANAGEMENT

* MKTG 106 - Integrated Marketing Communications

* MKTG 130 - Field Applications in Marketing Research

* MKTG 170 - International Marketing

* MKTG 180 - New Product Marketing

One of:

MKTG 102

MKTG 104

MKTG 109

MKTG 111

MARKETING RESEARCH

* MKTG 130 - Field Applications in Marketing

* MKTG 180 - New Product Marketing

* IS 160 - Database Management

Two of:

MKTG 102

MKTG 104

MKTG 106

MKTG 109

MKTG 111

MKTG 170

SALES and SALES MANAGEMENT

* MKTG 102 - Professional Selling

* MKTG 104 - Sales Management

One of:

IS 160 - Database Management

MGMT 184 - Leadership and Personal Development

Two of:

MKTG 106

MKTG 109

MKTG 111

MKTG 130

MKTG 170

MKTG 180

Requirements for Minor

The minor in marketing is designed for students, outside the College of Business and Public Administration, who would like to supplement their degree with a set of skills and understandings in the field of marketing. The following courses are required.

Course

Credit Hours

ACCT 041 - Introduction to Financial Accounting

3

BUS 002 - The Business Profession II

.5

ECON 001 - Principles of Macroeconomics

3

ECON 002 - Principles of Microeconomics

3

MKTG 101 - Marketing Principles

3

MKTG 113 - Marketing Research

3

MKTG 115 - Consumer Behavior

3

MKTG 118 - Marketing Mangement

3

PSY 001 - Introduction to Psychology (with lab)

4

STAT 071 - Statistics I, or

3

PSY 011 - Introductory Statistics

3

Elective - Select one from the following

3

MKTG 102 - Professional Selling

MKTG 104 - Sales Management

MKTG 106 - Integrated Marketing Communications

MKTG 109 - Internet Marketing

MKTG 111 - Direct and Interactive Marketing

MKTG 130 - Field Applications in Marketing

MKTG 170 - Global Marketing

MKTG 180 - New Product Marketing

TOTAL

31.5

A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.