Re-Freshers Week Presented by Strongbow

Mondays on MTV

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STRONGBOW AND MTV TEAM UP FOR NEW ADVERTISER FUNDED PROGRAMME: ‘RE-FRESHERS WEEK PRESENTED BY STRONGBOW’

Strongbow and MTV have commissioned a new competitive-reality show, produced by Viacom’s Elephant House Studios, that will transport participants back to the glory days of being a fresher. In addition to the TV show, which is slated to launch later this year, the collaboration will spread investment across VOD, idents, social and linear.

Re-Freshers Week Presented by Strongbow, will feature a group of eight 25 to 30 year olds who are seeking to recapture the joys and freedom of being a Fresher at university - a time when ‘adulting’ was a concept far in the future, and the biggest stress was managing the busy social calendar. Living together in a student house, the contestants will compete in Freshers-week inspired tasks, brought to them by different guest judges, guaranteeing hilarious diversions from their real-life routines.

The 5 x 60-minute episodes will be overseen by a host, with one lucky winner scooping a cash prize - giving them the opportunity to refresh their own life. The concept places Strongbow’s belief that people should embrace their less serious side, front and centre of the show.