Monday, February 10, 2014

Great tips on how to make a good decision when hiring a SEO/SEM agency

Planning and implementing a
successful SEO/SEM requires creating diverse strategies to communicate the
valuable content and production of your company through some specific technical
aspects that will make you stand out among the others. When SEO/SEM is
performed correctly, you will experience positive results that will increase
your bottom line. The World Wide Web is
flooded with all kinds of companies or freelancers claiming they offer the best
marketing services related to SEO. Before you make a decision about hiring a
company to help you with your SEO and SEM need, these are some things you
should take into consideration.

First of all you, if you
don’t know what a SEO/SEM solution is, you should start by doing some research
about the overall tasks that it entails and the way it can affect your
business. Then, you could be prepared to come up with some serious theoretic
and practical questions when interviewing the SEO person or team. Now, thinking
that the firm at the top of Google search or an attractive website will
immediately translate into a great SEO is a big delusion. Then, what do you
need to have in mind to hire not only a good SEO service but a great one?

Thinking that the person or company that has a
listing at the top of Google search will immediately translate into a
great SEO is a big delusion.

Work with professionals who have SEO knowledge
and credentials.

Know exactly what type of SEO agency you are
looking for. There are two main options: An outsourced program where you
only need to provide your business information and the SEO team will do
everything for you The second option is to work in partnership with them,
in this case you can expect from them support and expansion of your
marketing team capabilities.

Do you want organic optimization, sponsored
placement or both. Learn the pros and cons and decide what’s best for your
company.

Don’t be afraid to compare. Having in mind that
the majority of SEO agencies offer a free consultation in order to answer
some of your questions but at the same time to have the opportunity to
show you their services, then a smart thing to do is to take multiple
consultations with the ones that seem more appealing to you, and then take
the time to compare between them.

Realistic time promises. A professional SEO agency
will let you know that SEO/SEM is a long term investment and that fast
results are just short-lived results.

Ask for help. Probably, if you already knew who
could tell you about the best SEO agency, you wouldn’t be reading this
article. Nonetheless, it is important to have in mind that you can get
some references that speak out for themselves about the results that other
companies have achieved hiring the services of the agencies you have in
mind.

Reporting and analysing results. For the most
part, there are no guarantees of a specific ROI when implementing a
marketing campaign. However, your agency should be able to track results
and offer suggestions to maximize the best return on your investment.
There are some reporting tools such as Google Analytics where you should
have easily access to.

At the end of the day, taking
the time trying to hire a professional SEO agency will translate into a smart
marketing decision and a satisfactory return of investment.