This Year’s B2B Content Marketing Trends

Mar 24, 2015

For any person marketing from business to business, there are three primary challenges that you should consider. The first is creating engaging content for your target. Creating engaging content requires not only being on the cutting edge of what is considered engaging, but also knowing your target market well enough to specialize the content in a way that will have maximum engagement.

The second thing you should focus on producing consistent content. Consistent content relates a great deal to those you are marketing towards. It signifies your company’s commitment to the target group, as well as your perceived reliability from those you are marketing towards. The third thing you should consider is measuring how effective your content is. If you do not collect information on the effectiveness of your content, then there will be now way for you to improve upon what you have previously done. Some important facts to keep in mind from this infographic are mentioned below.

1) Utilize Tactics That Aid In Your B2B Campaign.
There are a number of effective tactics for increasing how well your B2B campaign does. The first is to attend in person events. Trade shows and conferences are perfect for this. In addition, webinars and videos are among the most popular ways at the moment to reach other businesses that may be interested in what you have to offer. Less effective are blogs, case studies, and e-mail communication.

2) Know The Stats Behind B2B Marketing Campaigns.
Many people organizing and launching B2B marketing campaigns admit to not knowing as much as they want to regarding successful strategies. As a result, you can benefit a great deal by reviewing the previous year’s statistics regarding success and failures. For example, between 2013 and 2014, infographics have seen an incredible upswing in usage. In addition, more then 92% of marketers reported used social media as a part of their campaign. Finally, consider tracking your return on investment. With only 21% of marketers reporting ROI tracking, there is a lot of room for you to investigate the success of what you have done and go from there.

3) Stay Ahead Of The Curve With Your B2B Marketing campaigns.
The best way to appear relevant to businesses you are marketing towards is to stay ahead of the curve. Research new kinds of marketing techniques and try them out for yourself. Remember, the more research you do, the better you will be able to market your goods.

After being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. A couple of years later he launched his blog. Today over 1 million business owners read his blog every month. Read Brandon's inspirational comeback story here.