about hey jo

“hey jo celebrates active movement of the body in supremely comfortable style. We make beautiful, stylish leggings in fashion led hues, exclusive to hey jo. They are flattering to most women across a broad spectrum of ages. The design and manufacture of Hey Jo’s leggings ensure they are not pigeon holed as sports activewear. They were launched with the supreme confidence in our belief that women wanted something more desirable than black, or fluorescent dayglow. The beauty of our leggings is that they truly combine with every woman’s wardrobe.”

– Joanne Admiraal, Founder of hey jo london.

British leggings brand hey jo london launched in the summer of 2012 as a direct response to the global lack of elegant, activewear leggings that offered fashion led colour.
The collection features two distinct styles: The ‘Classic’ – a luxurious chic look for a high-octane gym workout; and the best selling ‘Cassini’ – in addition to its gym workout chic appearance, it is perfect for an effortless sophisticated staple for legs, day or night. Both styles incorporate Hey Jo’s unique gold zip detailing and branded pullers, both on its lower back money pocket and on the ankles (Cassini only).