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Why Train Clients Online?

It’s interesting to see how the world has changed, and more so how we’ve achieved such a digital impact in our lives. When asked, “why train clients online?” The answer is really a no brainer. We now live in the digital era, if we’re not on our phones, our ipads, or in front of the television, I feel we may be lost. Unplugging seems foreign to us since our lives are carried in a smart device in our pockets every day, and everything we need to find is at our fingertips. These days we can find reputable courses online, I know, I’m finishing one through Joel Jamieson on Bioforce Coaching Conditioning, and then finishing my Precision Nutrition Level 1 coach, and after that I will do my NSCA-CPT. Online training just seems like the viable step forward.

These of course are just examples of what’s offered to trainers let alone what’s out there for different demographics or disciplines. The days of sitting in class to continue your education are slowly starting to become less and less. Now hold on! I’m not saying that they will disappear entirely, I think that there is a large need for classes, just on the experience alone. I’m just saying that we are witness to a new era which takes advantage of this wonderful digital era. It’s fantastic to see the exponential amount of data that can be taught online. I don’t have to go buy a cookbook on italian cooking when I can find a recipe in seconds on my phone. Also a major factor that has helped both the buyers and sellers is drastic price drops due to the lack of overhead.

When considering that the average personal training session costs $65 – $85, in comparison to online training which averages between $150 – $350/month. This avenue just seems the logical direction for clients when considering training especially in this day’s economy. Remember though that when it comes to training there is always a value that’s put on the table. Just because I train clients online does not mean that all they get is a program for the month and see ya later! Absolutely not.

There are nuances to creating the online experience, The program has to fit their assessment, there are quarterly milestones to meet, their daily work and life schedule needs to be considered for stresses. I have to know how they eat on the regular, I need to know if they had a surgical procedure, or if they’re weekend warriors and had an accident and modifications are need to be placed in their program. I have to have video links in place for each exercise, I also need to have a program description and notes so that they understand how to work single sets, supersets, tri sets, etc. I also need to place a weekly communication system with all of my clients so that they can let me know what they’re experiencing throughout the program, positive or negative.

Remember that any type of training out there is simply answering questions or solving a problem. “I am a hunter and I run out of steam on my hunts.” “my son made the Colts as a linebacker, and the coach mentioned he needs to improve his speed and power for the season.” “I am a mom of 3, I have a membership at big box gym, and I want to learn how to use the weights…” My favourite of course is,”I want a trainer but I can’t afford afford $70/session!” As you can see, you can plug me in as an answer in each of these individuals lives as their online trainer. And to be honest these are true examples of past clients.

The truth about these clients lies deeper than just the superficial need though. I don’t just get plugged into their lives as a service because they just need a trainer. The hunter wants to feel strong for his family again, he wants to feel confident in his 40’s in front of a mirror. The linebacker needs confidence and sport specific aggression, he wants to be mentally tough and be able to take hits mentally and physically. The mom wants to lose weight, she wants to get strong and sexy, and she wants to outlast her 3 boys at play time. And of course my favourite was the odd student I get, she wants to keep things affordable and learn how to train.

That’s right, just on the comparison above and value proposition for services, online training became popular with me because the online training experience could be just as valuable as the personal training experience at a fraction of the cost. Of course there’s more to it then just cost, you also have to consider your schedules. I have a certain hour window that I work in due to the fact that I want to spend time with my family, especially my little monster man before he goes to bed. Therefore there are times that my clients won’t be able to see me, aside the odd exception if it’s just an assessment. Or better yet how about when my clients or even I go on a vacation. If I go, then I reach out to the trainer my clients and I trust, if the clients go on vacation, they’re on their own.

Finally my favourite which is attached to value, is the individualization of programming and support. We don’t build cookie cutters! We build templates though and that’s because it helps us program much more efficiently and in a timely fashion. If you can build a program within 15mins then you’re doing great; don’t forget that’s one client, now add 20 more and look at the time you’ve spent programming. As a trainer I like the idea that I can solve problems, I don’t just count reps, I try to understand my client from within so that their program not only improves their lives but also compliments it.

To say that I care about each client individually is an understatement; I love my clients. I get to know their families, see their kids grow up, I experience the highs and lows. And when a bad economy says goodbye to some, they extend their hellos via social media to congratulate me on the birth of my son. They are no longer my clients, rather they are my friends, with an open invite to their cabin in British Columbia. It’s that little device in your pocket that connects you to the world, old friends, lost loves, science, history, recipes, education, etc. Online training is here to stay, it brings people together, it educates, which is my number one goal, and you get to keep me in your pocket at all times. So, why train clients online? The cost is minimal, and the value and benefits are endless. If you’re curious about online training and have lots of questions for me, feel free to contact me
franco@cogofitness.com or go to my contact page.
Until we meet in the matrix;

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