The Internet is Undeniable

Baxter, MN – McDermott Orthodontics, a company specializing in Invisalign services in Baxter, has partnered with a web design agency to produce a brand new website meant to meet the demands of the modern age. The website will be mobile responsive and feature opportunities for the practice to take their marketing.

“The internet is undeniable,” said Michael McDermott, the owner of the orthodontics practice in Baxter. “I believe that adapting is the key to our success, and this new web design is exactly that – adapting to the times. Once everything is up and running, I think it is going to really reflect on our services and how much we care about each patient at my practice.”

Launch

The website launch will feature many different topics, including why orthodontists should be seen along with informational articles relating to various services that the McDermott Orthodontics practice will be offering to people in and around the greater area of Baxter. The company will follow a similar strategy that tens of thousands of small businesses are now utilizing successfully across the United States and elsewhere in the world.

That strategy is called content marketing. Content marketing is the process of writing intriguing, informational articles designed to educate a reader on a product or a service before selling them or offering any kind of pitch.

This method of sales and marketing has become extremely effective online and is now being translated handsomely into the offline world as well. In addition, McDermott Orthodontics has decided to go with a mobile responsive design with adaptive elements to capture the more than 60% of web surfers that now utilize the Internet from the convenience of their smartphones.

Trends

The trends with smartphones are expected to continue to rise over the coming years. Already many web companies have positioned themselves realizing that mobile traffic is the future. A few months ago Google even updated their algorithm to prefer ranking websites that are mobile responsive over websites that are not yet optimized for smartphones.

McDermott Orthodontics is looking to take advantage of this over their competitors as well by having a well-optimized site that will look visually appealing regardless of which device the site appears on.

The website will be launching in conjunction with this content marketing campaign and the two will build upon each other.

McDermott Orthodontics

A practice specializing in Invisalign amongst other orthodontic services, it has been practicing and serving patients in the greater Baxter MN area. Michael McDermott is the owner and practitioner of the office and graduated from the University of Minnesota with a doctorate in dental surgery, graduating with the highest distinction. The practice is now growing and serving a number of clients in the area.

Dr. Michael McDermott earned his Bachelor of Arts Degree in both Chemistry and Biology from St. Olaf College in Northfield, MN. He followed his undergraduate degrees with a doctorate in dental surgery at the University of Minnesota, where he graduated with highest distinction.

Dr. Mike then furthered his dental education by earning a masters and certificate in Orthodontics at the University of St. Louis in Missouri.