Wednesday, October 30, 2013

Video content is in – it has been proven that websites yield better responses when a video is featured. It’s no surprise; the average Web surfer has a short attention span, and prefers a shiny moving picture to wading through pages of text.

The power of video continues to impress me. Some of the author's company’s videos have been viewed tens of thousands of times, and he can tell from their website’s analytics that customers who view our videos are more likely to buy from them.

Here are five tips that they learned about creating winning videos. These tips will not only tempt viewers to hit the play button, but keep them watching the whole way through.

Wednesday, October 23, 2013

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

When a large brand like Pepsi or Old Spice decides to use video, there are a lot of factors they have to consider: What message is their video expressing? How will it affect their customers? When should they release it for maximum impact?

Small businesses have to contend with all those same issues, but with smaller staffs and less money. Despite the challenges, there is value in video for small businesses, even if you're a video greenhorn. We found four businesses that have had real world success thanks to video.

These are just some examples of what to do, and even what to avoid if you're looking to add video to your small business's promotional mix. What advice can you offer? Has video been a hit for you? Let us know about your successes or lessons in the comments below.

Read the rest of the article and watch the videos from 4 successful small businesses here....
Small Business Video

Wednesday, October 16, 2013

In this ground-breaking film, Sonic Promos President, Seth Weiner, goes deep undercover to see what really happens inside the shocking world of promotional marketing. Please join us as we uncover what exactly makes Sonic Promos one of the most dynamic marketing firms in the industry

Saturday, October 12, 2013

Check out this story from a regular American that USED to be a successful business owner. And SEE the way Obama's policies have crippled their business, and MANY more throughout the USA. In fact, this is soon to be a very common story, unfortunately.