EMI Parlophone (UK) put together a promotion with Heineken Beer, unusual for the fact that the Beatles had rarely loaned their name for advertising purposes. Specially printed cans of Heineken Beer featured a red banner across the top that said "The Beatles - A Unique Cassette." Along the bottom, the Beatles' names repeatedly circled the entire can. By sending in four pull tabs from the cans and approximately $5.00, consumers received a special custom pressing of a unique EMI compilation cassette: "Only The Beatles". The tape featured twelve songs from 1962-1967, including "previously unreleased stereo" versions of 'This Boy' and 'Yes It Is'. This is the first and only time that a special pressing of Beatles songs was ever issued for the promotion of a commercial product. It was quickly withdrawn after legal action from Apple. It comes with unique fold-out picture inlay.