Coaching Business Launch

IICT provides you a step-by-step business launch blue print allowing you to start your coaching practice during your training, or, whenever you are ready.

STEP ONE: Make two lists.

1) Take about 20-30 minutes and scroll through all of your contacts. Make a list of friends, family and colleagues near and far that you wish to reach out and let them know what you are up to.2) Begin considering what problems you wish to help people solve through your coaching services. Be as specific as possible. (Read this articleCLICK HERE on defining a niche to help). Take another 20-30 minutes and write down all of your ideas.

STEP TWO: Write a Launch Letter.

Your Launch Letter has the purpose of getting you your first clients and future referrals. We've provided a sample Launch Letter below. Feel free to use this one and adapt it to your own language and niche.

STEP FOUR: Spread the word!

Once you have your Launch Letter and your list ready, send your letter to your list.

Begin booking sessions, or answering questions. You won't hear back from many right away, this is normal and perfectly ok. People are typically busy and taking in your offer.

Two weeks later follow up with anyone you haven't heard from and personally ask them if they would like to book a sample session with you. Also, ask if they know someone who might benefit from a free session on their behalf.

STEP FIVE: Mail out feedback forms.

After conducting a free session:

Offer the package of six if they are interested.

Mail out a feedback form (we have provided a highly effective feedback form for you to use below).

In two weeks, if you haven't heard back, follow up personally to let the client know you value their input and appreciate their time.

STEP SIX: Follow up :)

Once you have completed a session, that person is your past client. Place them on a client list for future reference.The key to a successful coaching practice is to follow-up, build trust and care in your client relationships and you will have clients and referrals for a lifetime!