How B&CMW started their logo design journey

Summary

Retail clothing consignment shop selling "upscale" used clothes and private school uniforms needs a new logo.

Company name

Wears Like New Store

What inspires you and how do you envision the design for your business?

This store will be a consignment
shop selling "upscale" used clothes and private school uniforms for all members
of the family. It will be dedicated to high end, and recognized labels, nothing
worn, aged or non-logo’d.

There are two elements
needed:

1). Store Name: Wears Like New
Store

2). Along with the store name: four
figures in some form or fashion (outlined, shadowed, or caricatured), distinctly
a man, women, boy and girl. Though NO heads, arms, legs etc. Just their clothes
shape. “Splashes” of colors can be used.

From left to
right

- Boy in tee-shirt with striped vest,
pants/shorts

- Women in one piece dress, full
length

- Man in long pants, long-sleeve, button-down shirt

- Girl in skirt and short-sleeved
blouse

There are several elements involved
and creativity is needed to keep this logo as simple as possible while still
communicating the message of “upscale, happy, and family
oriented.”