Friday, February 13, 2009

The 2009 Amgen Tour of California, the largest cycling event in America, will stream the race live on the Web using the Adobe Flash Platform. A Tour de France-style cycling event presented by AEG from February 14-22, 2009, the race challenges the world’s top professional cycling teams and the most talented riders— including seven-time Tour de France champion Lance Armstrong (whom I had the honor of meeting)—to compete along a demanding 750-mile course from Sacramento to Escondido, Calif. This marks the third consecutive year that AEG selected the Adobe Flash Platform to bring the race to cycling fans worldwide in streaming video, with real-time rider tracking and live commentary.

The architecture employs a variation of the three tier model - a rich client side, the middle aggregation tier, and the resources which includes live logging of the cyclists positions from GPS. The Tour Tracker was developed using Adobe Flex® Builder™ and Adobe® LiveCycle®, and is meant to be an immersive Web application that incorporates live video, audio, and real-time data streams of the event. So much for regular TV!

When the race starts, you can follow it with the Live Tour Tracker. Cycling fans can track the race minute-by-minute through the innovative and highly interactive online Tour Tracker built on the Adobe Flash Platform. Delivered in the browser with Adobe Flash Player or via a downloadable application powered by Adobe® AIR®, the Tour Tracker ensures not a moment of the race will be missed.

Here are two challenges I want to pose. First - please give to the Lance Armstrong Foundation to fight cancer. This is a nasty disease and has touched so many lives. Lance started this foundation and when he is giving his all on the course, let's give him something back.

Second - I have started a petition to the Tour de France organizers to adopt this technology and broadcast via the web. I want to watch this at work. Please sign this important petition

Wednesday, February 11, 2009

MixMatchMusic (www.mixmatchmusic.com) launched tra.kz, an easy-to-use linking technology that helps musicians virally promote their music and engage fans using Twitter. Controlled Substance Sound Labs label artists including Slightly Stoopid, Pepper, The Expendables, Mat McHugh and The Blackbird, Fishbone, and Rebelution are among some the first bands to promote their music via Twitter campaigns powered by tra.kz.

tra.kz is the first address link and URL shortener specifically for music and music-related content on the micro-web, including MP3s, music videos, artist interviews, news and reviews. Artists, and also fans sending tweets about music, use tra.kz to point to the MP3 files and other music-related content on artist sites, MySpace pages or elsewhere. Without tra.kz, the URL links are often too long to include in tweets and by being given the visual cue of http://tra.kz/, music lovers will know that the link will take them to music related content.

This is a Flash-based solution for artists seeking to make collaborative music and allow people to remix. Twitter provides the updates so if you want to get the latest music in real time, this is the next best thing to being in the actual studio listening to a producer try different mixes of your favorite bands.

What is also cool is that this is linked to a revenue model whereby artists set their parameters and share in revenue from listens, music for movies deals and sales of their content. I also think it is cool because this fights fire with fire. Supply and demand has typically been one artist track being demanded by lots of individuals. Now artists can provide multiple end mixes for one track, this reversing the deprecated economic models of the old music industry.

From MixMatchMusic:

"tra.kz is also a highly viral way for music fans and members of the Twitter community to share music and music-related content among themselves. We think it is going to spark a ton of music discovery, and that's good for artists and fans alike."

Fans browsing Twitter feeds will be able to quickly spot out music related content and play music files directly through tra.kz's player. "tra.kz is the no fuss, no muss shortcut for discovering music, and all the great content that surrounds it, directly from a tweet.

Controlled Substance Sound Labs (http://www.myspace.com/controlledsubstancesoundlabs) label umbrella for Stoopid Records and Law Records are using tra.kz to engage fans and promote music by releasing new music from artists Pepper, Slightly Stoopid, The Expendables, Fishbone, Rebelution, Mat McHugh and the Blackbird, Sabotage Soundsystem, and Giant Panda Guerilla Dub Squad.

MicMatchMusic CEO Feinn said additional independent artists including BLVD, Angel Pier, Enzyme Dynamite, Trifonic, Throw Me the Statue, Dreamlin featuring Kim Powers, The Dance Party, T. Mandrake, and Radio Nowhere, are also using tra.kz to promote their new releases.

He said that MixMatchMusic will be supporting these artists' Twitter and tra.kz campaigns by releasing a song on Twitter each hour throughout Wednesday, February 11, accompanied by information about the song and artist on Evolving Music (http://evolvingmusic.wordpress.com).

MixMatchMusic provides emerging artists with a number of technical, social and musical assets with which they can collaborate on, profit from and engage fans with their music:

• A dynamic music community. MixMatchArtists contribute parts of songs, called stems, such as guitar riffs, drum and vocal tracks; works in progress; or finished songs. Community members can search thru this catalog of sounds and songs to find stems to complement their own song ideas and works in progress. They can also communicate with other musicians to discuss song or album projects. Casual fans – even those who don't play an instrument – can experiment with the sounds, discover new music and download stems or songs for use as ringtones or soundtracks for slide shows.

• The MixMaker audio sequencer. Members of the community use the sequencer to mix, match, mash up and manipulate their stems along with stems contributed by various artists. The sequencer combines and synchronizes stems and tracks; its edit tools are powerful and precise, but easy-to-use.

• The MixMatchMusic marketplace. The marketplace is an enlightened system of rights tuned to the unique requirements of digital music and the needs of digital musicians. The marketplace also includes highly transparent accounting processes and transaction logs that ensure musicians know the status of their work, are attributed and paid whenever it is downloaded or used in other art, or even by casual fans as ringtones. Musicians collect 85 cents on each dollar transacted.

• The Remix Wizard is a widget installed on artist sites or MySpace pages that provides fans direct access to a simplified, lightweight version of the sequencer. Artists load stems of their songs into the Remix Wizard and invite their fans to mix and match the various parts and create entirely new compositions from those parts. The Remix Wizard is a simple-to-install and easy-to-use widget that gives indie artists a cool viral tool for engaging fans, and allows them to emulate the hugely popular remix promotions mounted by bands such as Radiohead and Nine Inch Nails.

I am going to set up my bands on this as soon as I am back from Whistler.

Disclaimer: I have a personal financial interest in MixMatchMusic. I just want to disclose that so readers can fairly judge the preceding test.

Normally when I am on vacation, I will post rather work -unrelated posts on this blog. Yesterday's downhill ski run was a good example. Today however, my Adobe compatriot did something so cool I felt compelled to blog about it. Here is the message he sent:

*****************UPDATE: When I originally posted this, I had credited Tom. It is actually Piotr's creation - Tom was just kind enough to forward this to me. Both these guys are excellent programmers - check out their blogs!*****************

"Just for your info guys, I published today my ZendAmfDs extension to Zend_Amf... - this is just to let you know if any one is interested in PHP stuff. ZendAmfDs allows you to configure SELECT and INSERT statements on server side (in xml file) and execute these from Flex in a nice and clean way ;) This release doesn’t support UPDATE’s yet but planning to have it implemented or maybe/hopefully someone from the community will pick this up. More info you will find here: http://www.riaspace.net/2009/02/zendamfds-first-release/

Another thing that is very interesting is that I’m receiving very positive feedback after one of my previous blog posts where I described how to configure Zend_Amf with whole Zend Framework and how to use it all together... It turns out people are actually looking into taking whole Zend Framework not only Zend_Amf."

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