Rather, by “logging the click, I see this as part of Twitter’s continued efforts to provide value-added services and data tracking for corporations: Measurement and Analytics : The click-through rate will help with Twitter’s “Resonance rating. September 1, 2010, Twitter sent an email to users regarding two new updates to its service. What do you think? Twitter

This way, I could’ve incorporated Google Analytics or Quantcast to better track and analyze the traffic on my blog. Recent Stats for Free eBook Post. . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. wished I had went through the effort to buy my own domain name and host it. Why is this a drawback?

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PR MEETS MARKETING

OCTOBER 18, 2007

[Analytics] PRMeetsMarketing Weekly Articles: October 18, 2007

Submit your content to several video sharing sites while getting an analytics overview. Here are the weekly articles that I found interesting. There were so many that I'm posting a day early. I may revise my schedule to get this up on Thursdays instead of Fridays, because frankly, I can think of better things to do on my Friday. Here you go: . Hello, hello hello? Andy Beal of MarketingPilgrim points out the problem with the multitude of top blog lists and the risk of creating an echo chamber of self-importance. . All a Twitter B.L. The issue is, do marketers really listen? =) .

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PR MEETS MARKETING

OCTOBER 8, 2007

[Analytics] "I, Borg. I, Cece"

Better Decisions on Media Outreach: I am more attuned to which media placements drive traffic to my website based on Google Analytics. In the world of an agency, the mentality is one of the Borg. The goal is to highlight team achievements and not individualistic ones. From an agency perspective, this is practical so no one person becomes integral to an account. If one person leaves, it minimizes impact to the collective. In the classic Star Trek: Next Generation "I, Borg" episode , a single borg is separated from his collective and learns to exist as an individual. What do you think?

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PR MEETS MARKETING

SEPTEMBER 5, 2007

[Analytics] Press Coverage: Impact on Website Traffic?

It was website analytics. Whether you use free services like Google Analytics ( Disclosure: I use this at work and for other personal sites ) or pay for the service, you're able to see which sites referred traffic to your sites, the number and when. While I was at an agency, I had managed the Mindjet account for a few months. So I was intrigued by his ability to track clicks. Going in-house provided this enlightenment. You can even get information about how long a viewer perused your website and the number of pageviews. Now how to tie Google goal conversions into this.

Whether you're working with your client or have access to analytic information, reviewing traffic patterns to these specific pages will be one way to measure the effectiveness of your program. Tom Pick, B2B marketing expert and author of The WebMarketCentral Blog , wrote a great series of posts about social tagging. I've included links to his comprehensive look at how social tagging can help drive B2B traffic below. Instead of repeating Tom's excellent work, my question is who's responsible for social tagging - PR or Marketing? guess it depends on the resources of your client. And me?
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