HYLA Blog

2018 was an eventful year for the global smartphone market. We saw the usual flurry of new devices from the likes of Apple, Google and Samsung; we saw rumors and news stories about 5G devices, and we saw players such as Huawei, Xiaomi and OnePlus shake up the market, addressing consumer demands for lower priced devices, with more innovation.

The point of mobile device upgrade is an exciting time for a consumer. It means no longer having to put up with an old smartphone that is slow, has a battery life of about three hours, and displays the dreaded ‘storage full’ message every time they go to take a picture, or download a song.

Cost is typically the most significant concern for insurers across all sectors. Because consumers aren’t purchasing a physical product or immediate service, insurers have always faced the challenge of balancing price with purchase intent.

Our CEO, Biju Nair, recently received the IEEE’s Chairman’s award for Communications Quality & Reliability. This prestigious accolade was given to Biju for being an extraordinary role model, as well as his sustained contribution to the telecommunications industry.

We’re extremely proud of Biju, and unsurprisingly, we believe that this award is very much deserved! Not only has he worked tirelessly to advocate HYLA Mobile’s role in the used device market, he has helped to maximize the sustainability efforts of companies through the application of new technologies like machine learning, process automation and predictive analytics. As a result, HYLA Mobile works with some of the world’s leading operators, retailers and technology players to bring device trade-in services to more than 250 million mobile customers around the world.