— The prostaglandin-analog Bimatoprost, the active ingredient in Allergan’s Latisse, has been FDA-approved to increase eyelash growth. New research shows that scalp hair follicles contain prostaglandin receptors. Is Latisse the ‘new’ rogaine/minoxidil for people with scalp hair loss? Bauman patient, Howard G., tries the medication and reports some moderate hair growth from the treatment. Howard is not using any additonal medicaitons (like Propecia/finasteride or Minoxidil) and has not had a hair transplant. Since this video was posted, Allergan has initiated clinical trials to achieve FDA-approval of bimatoprost for hair growth.