How many times have you said to yourself: “Why doesn’t my coffee ever taste as good as the coffee my barista makes?”

And no, despite what you believe; a barista-brewed coffee does not taste the way it does because of the baristas training (this is a common misconception).

Nor is it because he/she brews coffee using equipment that costs more than a german automobile.

Nope.

The secret is simple, and I’m about to show you the secret to consistently brewing coffee at home that tastes so good it will make your barista cry.

Why does coffee ALWAYS taste better at a coffee shop?

Every person who wants to make good coffee at home has experienced this.

You try and try and then try again to make great coffee at home – coffee that tastes as good as what we get at the local coffee shop, café or caffeine bar.

And we fail. again and again!

It’s not that our home brew isn’t good – it’s just not as good as the one you get at the coffee shop.

Some days, it can feel like our goal to make a coffee just as good (or heaven forbid… better!) is misplaced; that you’re a lost cause.

We all remember when we got that new espresso machine. Our hearts were filled with such promise taking it out of the box.

And yet, it keeps letting us down.

Again. And again.

Those expensive coffee beans that you drove 30 miles out of your way to get after a long day at work… well, they clearly aren’t as good as advertised.

Yet you can’t help but wonder, what delicious dark liquid magic would the local barista make with them?

And what about that expensive burr grinder you bought? What the heck does it actually do to improve the coffee taste anyway?

I know those thoughts. I have had those thoughts.

And I banished those thoughts.

Know how?

I found the 'secret' to success.

I am here to tell you that you can make coffee at home that tastes as good, if not better, than the coffee made by your favorite barista. I am living proof of this.

The secret to brewing amazing coffee from home is not what you think...

It may seem like the experts behind those big commercial machines at your local coffee bar are a part of some kind of secret society or they’ve taken speciality training that you just don’t have access to.

But, that ain’t it.

It's not about fancy (expensive) coffee equipment.

And its definitely not about spending hours and hours in a professional barista school.

It's actually a simple concept that you already know about.

Come on a little journey with me – and I will give you the secret to brewing better-than-barista coffee every day.

Listen closely and you will never feel bested by the local barista again.

But First Things First – Let’s Get The Obvious Out Of The Way

I’m sure this isn’t your first espresso rodeo… but I don’t want to assume anything, so let’s just run through the basics.

I want to make sure that we’re on the same page when it comes to the foundational stuff about making a good as the barista at the cafe shot of that beautiful caffeinated liquid gold.

Believe me, I know you know this….so please, humor me and run through this list with me.

FOUNDATIONS:

Quality beans

A scale

A burr grinder (not sure if you have a good burr grinder - check them out here)

You only grind what you need at that moment

The beans are stored in an opaque airtight container away from light, heat and moisture

You need to know how to tamp properly

I know these points seem obvious, but just in case there was some memo that you missed about one of these elements or maybe you forgot one, it’s worth running through them in your head.

Doing Everything Right But Not Getting The Result You Want?

Here’s How To Guarantee Amazing Coffee (Every. Single. Time)

I am about to share the secret to great coffee.

Seriously.

There is a secret that you need to know in order to make great coffee at home. Do you want to know what it is? I think it might surprise you.

It’s simpler than you think.

What is it?

It’s… consistency!

I know you're probably thinking thats much of a too simple answer - but hear me out... or risk brewing and drinking bad coffee for another 5 years..

Here’s why.

Making coffee is both an art and a science. But lets emphasise on the 'science' part of things.

Because we can see the 'art' side of coffee everywhere (hipster baristas, fancy pour over coffee machines, latte art, etc.)

The fact is, if you think of brewing a coffee through the eyes of a scientist: You have a list of variables, and then you have the human (thats you buddy)

This is not going to be a place where you pour your heart out about the challenges of your relationship with your espresso machine or local coffee roaster (although you could… it’s your notebook after all).

We are obsessed with great coffee - and since you've ended up here, we can only assume that you are too! Our goal is simple - to continue to learn about speciality coffee, develop our home brewing skills, and to share what we learn about it with the you and the rest of the world.

Because life's to short to drink shitty coffee!​

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