Tapping into the Power of Moms

Naomi CooperMarch 8, 2013

Everyone remembers the saying “Mom knows best”. Moms are the heart and soul, and very often the CFO, of the family. Moms may know best because they voraciously seek information in order to best take care of their families. And Moms are now a powerful marketing profile for dentists, as they are turning to the Internet in droves to when making educated healthcare decisions.

What does this mean for dentists? Reaching out to moms and engaging with them online will help dentists connect with patients in new, proactive and successful ways they may not have done before.

Interacting on a regular basis through yourdental practice Facebook page(and other social networking sites like Pinterest that are popular that demographic) is a great way to stay on the top of minds of the moms in your practice.

Directing your marketing efforts to reaching out to moms in particular, as opposed to the more general population, will help maximize the reach and effectiveness of your marketing budget.

Updating your practice website with mobile functionalitywill ensure that busy moms are able to have a positive experience with your practice online, whether they are accessing your site from a desktop computer, smartphone or tablet device.

It is important to state here that it is a smart marketing practice to to spread your advertising budget across various platforms, both traditional and modern, in order to reach as many patients as many times as possible, and as often as possible. However, moms are a powerful segment of your practice population, and it is important to identify the target patients you hope to attract to your practice — and to focus your efforts around the best ways to reach them.

Do you have a target patient profile for your dental practice? Are Moms apart of your target demographic? Why or why not?

Naomi is a published author, a sought-after speaker and a dental industry opinion leader.
Naomi advises dental manufacturers, associations and service providers, offering strategic and ongoing marketing implementation services, generating budgets and timelines, facilitating vendor introductions and creating a system of ongoing marketing accountability. She also serves as Chief Marketing Consultant for Pride Institute, which for the past thirty-five years has been considered one of the leading practice management consulting firms in the dental profession.

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