"By asking left-brainers and right-brainers to work as a team, you bridge the gap between logic and magic. With collaboration, one plus one equals eleven."(maybe that's what you learned in your gay math class...)

"For successful precedents to creative collaboration, look to Hollywood, silicon valley, and the cathedral buildings of the renaissance."(the renaissance. right. do that. that sounds totally and completely heterosexual.)

"Your business is not an entity but a living organism. Ditto your brand. Alignment, not consistent, is the basis of a living brand."(you know how I know you’re gay? You say, “ditto”.)

"A living brand is a never-ending play, and every person in the company is an actor. People see the play when they experience the brand and then they tell others."

gay features in the book:incredibly obvious pictures illustrating his points. “branding is the traction!” (picture of a car wheel with a big white arrow pointing to the bottom of the tires.)