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Blogging's Impact on Website Traffic and Leads

Blogging has long been touted by marketers as a powerful business marketing tool. Personally, my bias generally takes me to the Search Engine Optimization benefits of blogging . . .

Blog articles provide linkable content for developing backlinks.

Search engines like large websites. As each published blog article is considered a webpage, your website performs better in search as you publish more articles.

Each blog article gives you the opportunity to highlight, and show up in search for, a different set of keywords.

. . . but there are many other benefits, including positioning yourself or company as an industry thought leader, customer relations, building trust with clients and prospective clients, establishing an open communication channel with your community, potential cost savings when compared with traditional marketing, and increased traffic and leads.

“Did you say Traffic and Leads?”

Ahhh . . . the magic words for small business owners everywhere. When I speak with small business owners, they typically want to know what impact (blogging) will have on the bottom line – their website traffic and lead generation?

HubSpot recently released research data that will help answer this question for business owners. The study was based on the analysis of over 7000 businesses that are active in blogging and social media.

Join The Conversation

Interesting statistics. The online market is getting more and more competitive each day and companies who can take full advantage of blogging will definitely generate more leads. Blogging, which may look easy to do, can also be challenging to master. Just like a website, blogs also need to be designed well. I’d like to share this article about the 3 Cs of driving website traffic: http://smallbusiness.printplace.com/2012/12/14/the-3-cs-of-driving-website-traffic/. The Cs can also be applied to blogs. Check it out. It’s a great read.

Thanks for reading and taking the time to comment. Absolutely agree - "Blogging IS crucial to lead generation and conversion" - that's the message that small business owners need to take from this - it works!

Thank you very much for the above post. The article is very neatly written and data well presented. I've read that report first hand from HubSpot but your summary makes a very refreshing and easy read.

The most interesting finding, for me at least, has to be this,"B2B Companies that blog only 1-2x per month, generate 70% more leads than those that don’t blog at all."

While a lot of the above statistics shows only part of the picture and are not definitive on its own (the selection bias, the effect-causation bias etc.,) the idea is clear and unmistakable. Blogging IS crucial to lead generation and conversion.