CNBC Joins Forces With Lotus F1 Team

Thursday, 7 Mar 2013 | 5:09 AM ETCNBC.com

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LONDON, ENGLEWOOD CLIFFS, N.J., SINGAPORE: 7 March 2013 – Lotus F1 Team welcomes CNBC, the world's leading business and financial news network, as its Official Business Media Partner in a move which cements the team's position as the number one Formula 1 team for business.

CNBC takes business news to a global audience of 390 million homes around the world. Throughout the 2013 Formula 1 season, this new agreement will allow Lotus F1 Team's partners to benefit from CNBC's unmatched reach of affluent and influential business leaders with commercial advertising campaigns airing on its international network. This new relationship builds on the team's recent partnerships with brands such as Microsoft, Unilever and The Coca-Cola Company.

The partnership will see CNBC branding on the nose of the team's 2013 car, as well as on driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials.

"CNBC's partnership with Lotus F1 Team is extremely exciting. It's an innovative marketing solution which provides branding and commercial opportunities for both parties. The Formula 1 audience is complementary to our own influential and affluent viewer base around the world. We look forward to working with Lotus F1 Team and wish them success in the 2013 season," said Charlotte Westgate, VP Marketing & Communications at CNBC.

Eric Boullier, Team Principal, Lotus F1 Team: "CNBC is a fantastic partner which highlights the growing importance of Lotus F1 Team as a vehicle for the business world. We are working with household brands such as Microsoft, Unilever and The Coca-Cola Company;brands whose actions are watched closely in the business world. Our partnership with CNBC brings us greater exposure in this environment and allows our business-to-business platform to flourish."

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 390 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site athttp://www.nbcumv.com/mediavillage/networks/cnbc/