The latest profession to be transformed by Twitter is... baseball? Yes, the world of professional baseball is now confronting the possibilities and potential pitfalls of Twitter, according to FoxNews Sports, which has an interesting article about the attempts of the White Sox to deal with both. Among other things, the article highlights the dilemmas of any business or organization in the age of social media, including whether and how they should regulate the social media presence of their employees. ...Read the whole story

Display ads will incorporate a variety of social elements in future campaigns, but integrating creativity and dynamic data today can provide marketers with indispensable consumer mindshare and loyalty. The technology now exists to create these opportunities. ...Read the whole story

Late last year, Coca-Cola tapped Mediatronica, a social media technology and services company, and syndication technology provider Conduit, for a broadly distributed "Zero" promotion. According to new data released by the soft-drink maker, Coke Zero branded content was distributed to 1 million users within 24 hours of the campaign's launch. Of all the social media tools affecting media and campaign strategies, apps potentially have the greatest impact, according to Mediatronica founder Eli Chapman. ...Read the whole story

With Foursquare the breakout star of last year's SXSW festival, a host of social location startups were scrambling to be the darling emerging from the 2010 edition of the music and high-tech hoedown. ...More

With Google's across-the-board thrust into mobile of late, one piece that seemed to be missing was social networking. That started to change last month with its rollout of the mobile version of Google Buzz, the search ...More