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New campaign to encourage young people to consume 400g of F & V per day

In Europe, 1 in 5 adults is obese and by 2030 it is estimated that more than 50% of the European population will be obese. Only 14% of the European population eat 400g of Fruits & Vegetables per day. Freshfel has just launched the "Follow me to be healthy with Europe" campaign, which aims to encourage young Europeans to consume at least 400g of Fruits & Vegetables a day.

The "Follow me to be healthy with Europe" campaign launched by Fresfel Europe and co-funded by the European Union, aims to encourage young Europeans (18-30 years) to consume at least 400g of Fruits & Vegetables per day as recommended by WHO (World Health Organization). The campaign will last until the end of 2021 and will be relayed via the hashtag #400gChallenge.

Essentially digital, the campaign is based on different contents:

- A series of YouTube videos will follow 4 protagonists of this age group (a student, a couple and a young active) taking turns. Each month a new theme and challenge will be addressed.

- Infographics and tips will complete and deepen the information

- Publications on social networks, relayed by European influencers will ensure the dissemination of messages.

- A website will bring together all the content produced in 6 languages: French, English, German, Polish, Italian and Spanish,

- A presence on certain events (concerts, shows ...) will complete the campaign.