How Darbie started their button or icon journey

Company name

California Pistachios

Overview

An apéritif is a light alcoholic drink taken in the late afternoon, meant to stimulate the appetite.
The French typically consume pistachios as part of their apéritif. I am looking for an elegant, stylish icon to illustrate this concept.

Tell us a bit about who you are and the people you reach

French women 25 – 54, educated, typically higher income, with a healthy and active lifestyle. She is smart, sophisticated and elegant. She believes in intelligent indulgence, that’s why she chooses healthy snacks like pistachios for her afternoon apéritif with a glass of champagne or wine.