Social Media: Oscar Mayer & 360i, Oscar Mayer, The Great American Bacon Barter

360i set out to prove that Oscar Mayer’s new premium bacon was as good as gold with the “Great American Bacon Barter.” Comedian Josh Sankey traveled across the country
in a 3,000 mile social media-driven road trip with no cash or credit cards. Everything he needed along the way would have to be bartered for...with bacon.