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Tag: social media

Digital marketing, I heard that term since I was in college but hasn’t been very well knowing about it. First time, I didn’t really care about digital marketing and everything that associated with it. Sometimes I talked to myself, “If I never really care about digital marketing, but why I even know that term? Is that for real I’ve been doing digital marketing without realizing it?”

That time, I was thinking that digital marketing is a way to sell the products futuristically. I didn’t even know how to do it since my first touch with digital world is all about showing my poems off to people in the internet.

But, when I started a blog in 2006, I thought it was my first time being in touch with digital marketing. Not only writing, but I tried to make traffic to my blog. Though I was not obsessed with being famous, obviously I wanted people to read my writing.

The readers came one by one because a friend helped me. They started to love my writing, and then I learn about how to write appropriately because I didn’t want to disappoint them. I even communicated interactively with the readers and collected their knowledge about writing to educate myself well.

So, the impression successfully was made. I had feed back, my writings bit more colorful, and yes, I had new friends. But, I still don’t understand what I’ve done was a digital marketing.

At 2009, I worked at content provider company. For two years, I learned about digital marketing technology and how it can be used to combine pushing and pulling message to people, even they don’t like it. Since it is digital, people could not avoid content subscriptions as long as they have cellular phone.

But I don’t want to talk about how the content providers did their dirty strategies to get a lot of subscribers. All I learned while working in the content provider is the content is very important. You can see how your campaign is successfully performing from the content, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made. That made me understands the needs of good contents for digital marketing. The good content is a communication vehicle and a powerful marketing medium. Content is a king and digital marketing without content is nothing.

Social Media Help Me Out Understand Digital Marketing
Digital marketing is constantly evolving and new technologies are being created all of the time. Then social media comes and digital marketing has gone miles ahead.

The knowledge of mine about digital marketing has really increased over the last few years since I knew about social media. It became the new trend for spreading the word for your business. You can select your target audience, approach them, draw them towards your site, and convert them into potential customers.

In the first time, I didn’t interest at all having social media account. I saw people overly attached to smartphone then distracting them to do the most important things in their life. But my colleague frequently approached me to join Twitter, since I didn’t like Facebook. He said that Twitter will help us out gathering ideas since we worked in creative industry. Every time we had the ideas, even the unexpected time, we kept them on Twitter, and discussed it later.

May 2010, I decided to make Twitter, my first social media account. I started in love using it. It is like a virtual planet to live and help me out find new friends to get connected.

Later, my friend taught me how to run a business by monitoring Twitter account for brand. I learned how to do social listening to know what people think about the product/service and how to capture the target audience. “All you need to do is connect and build relationship to let them know who you are,” he said.

Nowadays, Twitter user is growing in Indonesia and being home to the sixth largest number of users worldwide. Moreover, Twitter and other social networks now can help a small business as well as large businesses. Not only cost effectively, but also help a lot in increasing productivity.

It is still a long way to go to digital marketing but I would always want to do that. That’s why besides understanding how important good contents and how distributing them in social networks, I start to learn about Search Engine Optimization (SEO). It could really be a savior if done correctly. People will never concern about your content and your campaign as long as it cannot be found in Google. That means SEO can be a proven record to your site in no substantial time.

Digital Marketing is An Action, Not Only A Story
As a center point for the marketers nowadays, digital marketing is a challenge. That means when you engage to it, you require a lot of time, patience, strategy, and effort, but it would pay off in the long run.

With all digital marketing technologies now, everyone is ready to take full advantage of digital marketing and watch the revenues soar.

Deleting social media accounts looks like the most difficult breakup. Actually for some people who have addicted to social media.

Not just they’ll loose all of information or ideas that ever been posted, but deleting social media accounts means you’ll lose alternative ways to contact your friends, colleagues, or even families. But why some people even think to deleting social media accounts? Why we have to do that?

Actually, deleting social media accounts is a simple process. Just click a few buttons, confirm, and after that you are wiped from the database. That’s so easy as you made it before.

But is it really easy to delete social media accounts you have? A friend told me that deleting social media accounts is blissfully easy. Deleting social accounts means you break loose from virtual humanism. You’ll get back the fundamental reason of communication, which means meeting each other without any barriers. That’s why he’s deleting social media accounts that he had. And he has interesting reason for all he had done.

He deleted his Twitter because it makes you overly attached to smartphone then distracting you to do the most important things in your life. He added, “what you say on Twitter, if your account not locked, and if you’re lucky, some people not mistakenly mention your tweet, is spreading all over the world. Try to Google your name.”

Man.. That makes sense. But, since Twitter user is growing in Indonesia and being home to the sixth largest number of users worldwide, engaging to Twitter is a fastest way to get the real time information or to interact with other people. For some people, Twitter is a new media that help you to document the ideas that always suddenly come in their mind. Furthermore, Twitter is now really easy to use since most of smartphone injected with Twitter application. So, you just cannot break loose how funny and interesting Twitter is. Based on my experience, deleting Twitter is not as easy as he said.

My friend also told me that he also deleted his Foursquare. Why? He hates the idea people know what, when, where, and how he does something. For that reason, I kinda agree with him. So, I let him deleted his Foursquare.

Still talking about deleting social media accounts, my friend told me (again!) he just deleted his Pinterest. Okay, since Pinterest is not too popular in Indonesia, I can’t say anything about it. But, the reason he did it because he though that your data, including your behaviors, interest, etc. in Pinterest will be sold to advertisers. Is that make sense or he just made it up? I have no idea. I still try to absorb it.

He also deleted his Path and Google+. He said that sometimes because of app bug, your private message appears on public page and if you use mobile, the app will upload all your contact to their servers. “It happens on Path and not to mention other social media,” he added it so seriously.

Fortunately, since he is a programmer and a web developer, he still has one left: his Facebook! He said, “If my job not depends on it, I have to deactivate my Facebook account also.” Hey, Facebook has scary privacy violation, you know!

Nah, I think deleting social media accounts is too extreme since we are so digital nowadays. Social media is created for people who needs various techniques to get close with their friends or families. If you are really concern about privacy violation, you should never make social media accounts for the first time. Because deleting social media accounts means you’re wondering how awkward you are to face the global changes. Without deleting social media accounts, you still can be a normal human. You just have to take a look some way to not overly attached to it, and without distracting you to do the important things in your life.