These are everyday citizens who’ve cultivated an intimate community of 3,000+ followers around their passion for crafting engaging content on Instagram, Facebook or Twitter.

In minutes, brands create a brief and invite thousands of micro-influencers to submit a creative post with a fee attached. If the brand approves it, the influencer publishes it direct to their socials and is paid immediately.

Since brands only pay for the posts they purchase, it costs nothing but a few minutes to cast the net and watch the submissions roll in.