Genetically Modified Organisms

With names like “Naked Blues,” “Sweet Potato” and “Simply Sriracha,” the chips of Way Better Snacks are way different from anything you’ve tried before. Jim Breen graduated high school and college in the Twin Cities, worked on the East Coast for food companies and is now growing his own food brand in the North Loop neighborhood of Minneapolis.

Plain old Cheerios are no longer made with genetically modified ingredients, but the switch hasn’t yet translated to a boost in sales. General Mills, the company that makes the cereal, in January announced it would start making its plain Cheerios without GMOs, or genetically modified organisms.