Month: October 2016

Building a good reputation as an individual or a business can take years. However, it only takes a matter of minutes before it is destroyed. With the advent of technology, which gave birth to the internet, online reputation management has become more crucial than ever. A study conducted in 2014 revealed that there is existence of biases in online platforms, especially on Google. The research proved that Google has a high affinity to negative articles about companies or individuals compared to good ones. Some of these negativity have dire consequence even in situations where the victim has done nothing wrong. In this post, I am going to discuss situations that can compel us to have online reputation management techniques.

One of the things that make people fall victims of online reputation damage without their knowledge is mistaken identity. It is highly possible that your name could match somebody who has a criminal background, so that Google gives results related to criminal activities. Your company’s name might also be related to another firm that is notorious in SLA violations. This could hamper your efforts of getting a job as an individual or recruiting new customers as a company. Hence, there is need to build a strong Reputation.com online to mitigate the effects of such confusions.

A bad reputation online can also be life threatening. Some people may resort to attacks when they are unhappy with a person’s reputation regardless whether the victim committed the offense or not. The attacks may be physical or remote. The best way to go about this and limit the risks of attacks due to bad reputation online is to start on improving the search results that compromise your safety.

The internet also provides a very conducive environment for those who have malicious intentions towards your business. Some people also use the internet as a revenge platform. Given that a person can write whatever he or she likes on the platforms, your reputation can be severely damaged in the process. Cases like this have become rampant hence it is important that you employ highly effective online reputation management techniques to prevent such incidences.

Bruce Levenson was a major figure in Atlanta for many years. He helped build the Hawks into a power in the Eastern Conference and he was always willing to help local businesses and charities. Recently, Bruce gave up ownership of the Hawks and he faded from the Atlanta news. Now, Bruce is back in the news with a major lawsuit in the works.
The Atlanta Hawks Basketball and Entertainment LLC is the company that once owned the Hawks and is headed up by UCG founder Bruce Levenson. The firm is slowly shutting down as it no longer serves a purpose, but they have now filed suit against an insurance company because they breached a contract involving Danny Ferry, former general manager of the Hawks.

Levenson’s company bought insurance from New Hampshire Insurance Company for several aspects of the business including wrongful termination suits. Danny Ferry was fired by the Hawks and filed a claim to receive payment, but no payment has been issued. The insurance company has failed. Levenson is hoping to get the company to admit fault and make a payment quickly so that he can move on to other things.

Since Forbes billionaire Bruce Levenson stopped owning the Hawks he has had time to focus on other things like his philanthropies. Bruce is giving generously to the I Have a Dream Foundation in his hometown of Washington, D.C. This foundation focuses on helping low-income students achieve their financial dreams. Bruce also gives generously to the Holocaust Museum and he even helped start a program that encourages schools to go on tours of the Holocaust museum. He strongly believes that remembering the past is the key to a brighter future. Bruce plans to keep giving generously for years to come.

Bruce no longer owns the Atlanta Hawks, but he is still helping people throughout the world.