How to Develop Your Customer Avatar

Robert Thomson
Saturday, January 19, 2019

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Before you start budgeting tons of money for Facebook ads and Google ad spend; creating expensive social media posts and infographics; trying to attract people to the beautiful new landing page you paid tons to have designed, which was created to help send people down your sales funnel so you could collect their email address for remarketing, you REALLY need to identify who it is you are trying to attract and target.

Customers Shopping on Black Friday 2018

What Is a Customer Avatar?

A customer avatar is a fictional character that represents your ideal prospect.

There is wonderful free template created by Laura Kenoshita - Marketing and Public Relations and put out by HubSpot, which you can download here:

Her workbook can help you identify your customers’ motivating beliefs, fears, and secret desires, that influence their buying decisions. Knowing these things will help you fine-tune your marketing efforts and help you to understand, why some products sell better than others.

Knowing who your customer avatar is, is the first step in knowing, who to target when doing Google or Facebook audience targeting. It will increase your success rate, your conversion rate, and lower your costs.

Look at your Google Analytics and your social media accounts. Facebook, Twitter, YouTube, Pinterest & Instagram. You can use free tools like FanPage Karma for Facebook and Twitonomy, (yes you guessed it), for Twitter.

Use Google’s Search Console retargeting pixel.

Use Facebook advertising’s Customer Avatar Pixel to get information and insights into your customers.

Check out your competitors – at least 10 -15 of your top competitors. Have an SEO like me do a complete Competitive Analysis to include social media platforms, psych. Insights, customer interests, their comments, etc.

So, before you invest your hard-earned money into paid search advertising, it is vital you know who your target customer is. This will ensure the success of your marketing, sales, product development, and delivery of services.

Having a clear understanding of who your target customer is, will help you:

Determine what social platforms they are spending their time on. That way you will know where your business should be present and active, as well.

Be more effective in your advertising and thereby, realize a greater R.O.I.

Your marketing dollars will be better spent, where you know they will do the most good.