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Featured Cartoonist for The New Yorker Publishes with Lulu.com

Featured
Cartoonist for The New Yorker Publishes with Lulu.com

Raleigh,
NC – [July 12th, 2012] – Lulu.com, the leader in open-publishing, announced
today that Mick Stevens, a featured cartoonist for The New Yorker magazine, has published his fourth book,I
Really Should Be Drawing: The Blook, as an eBook available on the
iBookstore(SM), NOOK Bookstore (TM), and Lulu.com.

Stevens
had traditionally published his previous three titles such as Things Not to Do Today, but turned to
Lulu.com for his new eBook due to the increasing advantages open-publishing
provides such as:

-More
profitability (eBook authors keep 90 percent of revenue)

-Greater
speed to market

-No
upfront costs to publish

-Access
to premier retail channels like Amazon.com and the iBookstore (SM)

“I
enjoy the idea of putting something in book form and being able to publish it
without jumping through hoops,” says Stevens.“Lulu made it so easy.”

I
Really Should Be Drawing: The Blook collects some of Stevens’ favorite blogs and witty
cartoons, some of which have been regularly featured in The New Yorker, where he’s been publishing his work for the past 33
years.Stevens was the first artist to
write for the magazine’s “Cartoonist of the Month” blog series. Stevens work
has also appeared in other publications such as The Harvard Business Review, Playboy, and Barron’s.Stevens joins the
growing trend of authors and creators using blogs to grow their fan-bases and
as a marketing tool for their books – helping to limit risk and increase book
sales.

“Blogs
are free and I like the idea of forcing people to look at my work,” jokes
Stevens.“You’re never really sure of
your creation until you show it to someone else and a blog is a great way to
get your work in front of others.”

Stevens
plans to continue to use Lulu.com’s open-publishing platform in the coming
months for even more collections of his blogs and cartoons. To learn more about
open-publishing opportunities or to buy Stevens new book, I
Really Should Be Drawing: The Blook, available today, visit:www.lulu.com.

About Lulu.com:

Lulu.com
is a one-stop shop where anyone can publish anything as a print or eBook for
free and sell it to customers all over the world.Since 2002, Lulu.com has helped over one
million creators in over 200 countries and territories publish their remarkable
works.Creators set their own price and keep
up to 90 percent of the profits when their book sells.By introducing the world’s first
Open-Publishing APIs for developers, Lulu.com is providing creators, businesses
and publishers with even more freedom to create their own custom publishing
solutions, powered by Lulu.com, and marketed under their own brands.With a robust technology platform and over 1.2
million titles in their catalogue, Lulu.com is the clear leader in
open-publishing.

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Since 2002, Lulu has enabled creators in more than 225 countries and territories to self-publish nearly two million publications with Lulu.com and Picture.com.