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World’s hottest creative talents compete to highlight work of the International Fund for Animal Welfare

Monday, June 22, 2009

(Cannes, France – June 22, 2009) – Dozens of young advertisers competed around the clock at the weekend in a prestigious international contest to design adverts highlighting the efforts of the International Fund for Animal Welfare (IFAW) to protect endangered wildlife from the souvenir trade.

Portugal emerged
triumphant in the print section after 34 teams at the Young Lions Competition at
the 56th Cannes Lions Advertising Festival worked to a tight brief to
design attention-grabbing adverts for IFAW, publicising the need for tourists to
avoid buying wildlife souvenirs which could push threatened species closer to
extinction.

The renowned competition aims to
catapult the careers of rising stars in the advertising industry, while IFAW was
one of this year’s chosen organisations presenting its work as a brief for the
competition.

Josey Sharrad, UK campaigns manager at IFAW, said:
“IFAW was very excited to be part of such a prestigious competition and to be
able to pitch our campaign to so many young creative minds from all over the
world. It was fantastic to see the competitors really take on board the need to
highlight the threat that illegal wildlife trade poses to endangered animals and
become inspired.”

The Portuguese winning team,
comprising copywriter Clara de Castro Darbandi-Tehrani and art director Nuni
Tome Teixeira, from Draft FCB, used a striking image of a tiger in the wild with
its face adorning the cover of a wildlife magazine, while its skin formed the
cover of a fashion magazine.

The jury selected
Costa Rica to take second
place, with third place awarded to Romania. Entrants, all aged under 30,
had earlier impressed in regional competitions to earn their places at Cannes. Once there, they
had just 24 hours to design their entries.