Julia Boorstin

CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

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Here at the Allen & Co. Conference in Sun Valley I sat down with WPP CEO Sir Martin Sorrell for a live on-camera interview, and we continued our conversation off camera. There's no question the ad market is suffering, this year down just over six percent globally, according to his numbers, and even more in the US. And based on Sorrell's month-to-month analysis there's no sign of a bottom just yet, though it looks like the market could turn around in the beginning of 2010.

With several of the giants here sitting on billions of dollars in cash, everyone's speculating whether Twitter could be an acquisition target. CEO Evan Williams recently told me that he's not interested in selling the company at this early point in its life cycle. Still, that's not stopping the, well, twitter about the company.

I just landed in Sun Valley for the annual Allen & Co. conference in Sun Valley. There are only a handful of private jets in the airport right now, but in just a few hours it'll be packed with jets whose tail numbers tell the story of some of the richest men in America.

Michael Jackson's memorial at the Los Angeles Staples Center will be a traffic-stopping mob scene; an expensive, coffers-draining circus for the city. But it'll also be a huge cash cow for a number of Los Angeles businesses.

It's not surprising that there's yet another lawsuit claiming copyright infringement in the music industry. But it is surprising that this latest suit doesn't attack typical pirates, but companies that actually run paid online music subscription services.

The newspaper industry has been struggling to figure out compensate for declining ad revenues and monetize its content online. Gannett just announced plans to slash between 1,000 and 2,000 jobs, mostly from its local papers.

The idea to scan books and make them available online is intriguing, and it seems could ultimately help a struggling industry. But the question remains whether it's dangerous to put one company in control of so much information.

The media conglomerates are trading down today, off more than the Dow. One factor pulling them down is the Supreme Court's decision not to consider their appeal to challenge Cablevision Systems new DVR service.