When digital lightingmeets art

Vente-privee building,

Paris, France

Facing the Stade de France and bordering the banks of the Seine, the artistic dynamic lighting façade of the new building for French e-commerce company vente-privee, Le Vérone, is the work of Pucci De Rossi, a renowned Italian designer and artist.

The most difficult part

was to find

the right luminaires for the starlight effect, since we could not pierce the latticework.''

- Cyril Tristani, lighting engineer

Customer challenge

Jacques-Antoine Granjon, CEO and founder of vente-privee, wanted to have lighting that could illuminate both the building and the artwork.

The right lighting

Like a beacon on the outskirts of the capital that welcomes its visitors, Le Vérone, restored by architect Jean-Michel Wilmotte, is distinguished by its fiber-reinforced concrete latticework facade. This LED lighting sculpture was installed at 1m in front of the east façade of the building. Technical design was by engineering consultants Guillaume Lamoureux and Romain Ricciotti, who created 87 tailor-made modules, supported by diagonal metal braces.

For the wallwashing effect, D’Enco chose ColorReach Compact Powercore projectors. All the RGB luminaires are addressable to offer a large choice of colors and dynamic effects. With the design concept settled, the real challenges began: connectivity, program and implementation of the luminaires.

Flavien Simon, Citeos, a Philips certified value added partner and Richard Brousse, a lighting application specialist with Philips Lighting, installed the luminaires and created a scheme dedicated to the programming of lighting scenes. Using Pharos software and Kinet protocol, they worked on each node and each projector, in order to obtain all the color changes and intensity variations for the desired scenarios. The dynamic lighting combined with the screen and the depth of the latticework, forms an invitation to discussion, a hymn to art and to creation at the gates of the Paris.