New Level Radio teams up with Red Mile

21 September 2017

(PRESS RELEASE) -- New Level Radio (NLR), the music and marketing industry leader that provides 100% customizable radio networks for businesses all over the U.S., announces today that it has agreed to a new partnership with Red Mile, the second-oldest harness track in the world.

New Level Radio provides on-property music and video programming for gaming properties across more than 20 states in the U.S. Beginning this month, NLR will deliver a fully customizable on-property radio network to Red Mile.

"New Level Radio is thrilled to team up with one of the most storied racetracks in the world in the home of horse racing," said New Level Radio Vice President Nathan Green. "We have carved out a niche in providing gaming properties a unique and made-to-order collection of audio entertainment, so an iconic venue such as The Red Mile is certainly a great fit for our services."

Since 1875, Red Mile has been an important part of the cultural and physical fabric of Lexington, Kentucky, and the world of horse racing. In 2015, Red Mile unveiled a $40 million, 60,000-square-foot renovation project that included the addition of a new café, restaurant, bar, expanded simulcast racing areas and more than 900 historical racing terminals.

"We're excited to have New Level Radio spearhead our music, messaging and entertainment programming," said Mary White of Red Mile. "New Level Radio has proven itself to be the leading experts in this area, and we know our guests are going to enjoy the exceptional brand of programming that they have provided for so many other entertainment properties for so many years."