Once you target your audience, you will select your schedule, set your budget, design your ad, add in calls to action, and then place your order.

When you have ads running, you can track their performance and cost in the Facebook Insights section.

It is a relatively easy process and the ads have shown they can be very effective.

Facebook continues to focus on improving the experience for their users by limiting the amount of organic business posts in news feeds in favor of friends and family posts.

Facebook ads can help you to still get the exposure you need to reach your desired audience!

Best Practices

When designing an ad for Facebook, keep in mind that visually appealing ads do best.

Be sure to choose engaging media whether it’s an image or video.

You will also want to invest some time into strategizing your ad copy as you have a small amount of space to engage and interest the reader to click through.

It can also be helpful to create different messages to different audiences.

You can create an ad targeted at people who have never heard of your business before, one to retarget those who have previously visited your website, and one for those who have watched your videos, etc.

Lastly, once your ads are posted, be sure to always follow up to gauge ad performance and make adjustments accordingly.

Better yet, try out this tool to check out the ads that have worked for your competition and save yourself some of the guesswork!

Banner Ads

Next up are banner ads.

These are advertisements that you can purchase that will show up in rectangular displays horizontally or vertically on host web pages.

They are typically image-based with some text and can link to the destination that you choose.

You can pay host sites for these advertisements using 3 pricing models: views, clicks, and conversions.

If you are interested in investing in banner ads, you can buy them direct from websites (i.e. Waze), by joining an ad network, or by hiring an ad agency through a catalog type environment where you buy remnant from various publishers (i.e. Google Adwords).

There are various sites available for banner ads, but here are some options you can check out:

Jimmy is not only our founder and the CEO here at Snaptactix, but also the CEO of Sendlane and COO of KNYEW. Over the past 8+ years, Jimmy's influence as an Internet Marketing Consultant and Coach have helped over 30,000 students start their own online businesses in over 68 different countries.