5 Tips to Create an Effective Facebook Ad

On average, Facebook is home to 1.4 billion daily active users. However, connecting with the Facebook community from a marketing standpoint isn't always easy. Now that there's a new algorithm in town, marketers are scrambling to figure out how to reach their consumers organically.

Your visual should take up a majority of the screen, feature your product or service, and showcase a bold background to attract attention. If you're using text, make sure it's simple and easy to read.

Text Should be Simple & Brief
Your ad should catch the consumer's attention, not sell the product. Users don't want to read paragraphs and full product descriptions. They want to immediately know what you're selling, what your product or service will do for them, and how it's different from anything on the market.

Think about it this way:
- Ad Title should be 4 words
- Link Description should be 15 words

Clear Call-To-Action
Now that you have created the ideal Facebook ad, it won't be effective unless you tell them where to go. That's where clear call-to-action (CTA) can come in handy! Tell your users you want them to click, download or call today. Feel free to get creative with your CTA since it takes up precious text. The more creative, the bigger reason to pursue your product or service.

Scale Your Ad-Targeting
Find your ideal customer by using Facebook's most effective targeting tool, Facebook Lookalike Audiences. It takes all of the data points of your source audience and finds new, similar people using a set percentage sample of the population in your chosen country. This gives you more control by allowing you to create the source audience, and it's best used to target new cold audiences at the top of your sales funnel.

Track VisitorsConsider using Facebook Pixel, a piece of powerful code you place on the backend of your website to track visitors to your site and allows you to run highly targeting campaigns. Make sure to install it before running Facebook ads! Facebook Pixel helps you learn more about the people engaging with your content. This valuable information can lead to creating products and content that better appeal to that audience.

There's a variety of ways to optimize your Facebook ads. Creating a visual and actionable ad, testing, and tracking will get your better results from your Facebook advertisement.