Effective marketing is fundamental to the success of any business, and medical practices are absolutely no exception. However, utilizing digital marketing to boost a traditionally offline-focused company is something that’s often overlooked. But why!? After …

Following on from my previous post on why digital strategies often fail, a new piece of research has caught my eye from McKinsey & Company. It focuses on whether strategy or execution is more important …

Mid-last year, the number of mobile devices around the world surpassed the 5 billion mark. Amazingly, the latest billion users were added in just the last four years! The point I’m trying to highlight is …

We continuously hear how businesses today are undergoing “digital transformation”. This commonly used buzzword refers to how organizations are leveraging new and emerging technologies to garner competitive advantages and realize greater efficiency, better insights, and …

Many people view social media as a standalone marketing function. But today, it is not uncommon for one organization or brand to have multiple social media. Moreover, these different accounts aren’t necessarily managed by one …

Using celebrities and influential figures to promote products and services is nothing new. Print images and TV adverts featuring famous individuals have been produced by companies for decades. However, until recently, most of this so-called …

If you have not yet considered how artificial intelligence can affect your brand’s digital marketing strategy, now is the time to start. A 2017 study by PwC found that 72 percent of business decision makers …

The global financial sector is potentially on the edge of another precipice, deep in the midst of uncertainty and turmoil. So it’s fair to ask, has the steady economic growth over the last two years made …

Psychology is the study of human behavior. Marketing aims to influence human behavior. Does it not then stand to reason that psychology and marketing go hand-in-hand? Which leads me to the best example of psychology …