Austin, Texas, May 5, 2011 – Ultimate Face Cosmetics, Inc. announces that Eloise DeJoria – actress and wife of beauty industry icon, John Paul DeJoria
of John Paul Mitchell Systems – will join the well established company as a partner. The first public announcement came from John Paul DeJoria on May
2, 2011 at Paul Mitchell® The School Owner’s - Summit in Newport Beach, CA.

Ultimate Face®, a company boasting 9 years of success in the professional beauty industry, looks forward to the experience and insight that Eloise will
bring. The extensive experience that Eloise has had on fashion, photo, and movie sets will be invaluable in her new role. Eloise will work closely
with Ultimate Face’s Co-founder and creative force, Laurie B. Spellman in the areas of Research and Development, and helping to keep the products on
the cutting edge. The company plans to launch several new products in the coming seasons.

The cosmetic company, founded on the core values of Philanthropy, Education, and Fashion, proved to be a perfect fit for the high profile actress, spokes
model and devoted mother.