Starting anything new entails risks and demands dedication. Whether you
decide to take up playing piano, learning French, or building model
aeroplanes, it is going to cost you money, time, and a fair amount of
frustration due to inevitable beginner's mistakes.

The massive personal advantages of becoming an entrepreneur

Irrespective
of the technical difficulties of your chosen endeavour, nothing can be
compared to the level of commitment required to get a new business off
the ground. The sheer number of different tasks that entrepreneurs must
perform, from product development to marketing, is overwhelming.

On
the other hand, entrepreneurship possesses three characteristics that
render it uniquely inviting and reassuring. No other human activity
offers these advantages to its practitioners. It is regrettable that
many men and women graduate from their studies without knowledge of
these facts:1. There will be no ceiling on your growth

If you spend some time
doing research, you will find areas of enterprise that require little or
no formal education and negligible start-up investment. By combining
elements of your background, knowledge, and personal circumstances, you
can come up with innovative business models. In today's global market,
you can subcontract most routine tasks and concentrate on what you do
best.

2. There will be fewer constraints on your creativity

While many areas of human action impose
strict rules to be followed, entrepreneurs remain free to choose their
path. North or south, right or left, the business owner can follow his
intuition without need to ask for permission. His only arbiters are his
cash flow and his customers' satisfaction. Each entrepreneur determines
his own speed and how he will break the barriers to his growth.

3. There will be no limits to your learning

Business is the ideal field for the active mind. No
discipline is foreign to the committed entrepreneur. The man who
manages his own enterprise is a practical philosopher and a street
intellectual. Entrepreneurs' tolerance of mistakes comes from their
experience of dealing with all kinds of people. Creativity and
resiliency are skills that entrepreneurs develop by facing daily
challenges.

If the great potential of entrepreneurship is so well
established, what explains that it is only able to attract a small part
of the population? There is one reason, one major obstacle that
prevents many from crossing the line. You can name it marketing,
distribution, income generation, or simply sales.4. You will learn to overcome your biggest fears

The fear of
being unable to achieve enough sales is what blocks 99% of those who
entertain the idea of becoming entrepreneurs. Other obstacles pale in
comparison to this one. If you succeed in getting over this initial
hurdle, chances are that your business will be able to face whatever
problems might come your way.

Compared with previous centuries,
our digital era has not essentially changed the answer to the sales
question. In the field of commerce, like in any other area of life,
action is the best antidote against paralysing fear.

Start small, try
different things, see what works and what doesn't. Learn from mistakes,
don't be discouraged, and ignore malevolent criticism. Take limited
risks, follow market signals, be persistent, and you will eventually get
it right.