Life is beautiful.
Choose your own path to happiness.
Discover at Lancome.com

EDiTORiAL
A Holiday Season
to Behold
Wow, with such a short season and significantly fewer shopping days this year, there
has been much noise made about what an anemic holiday season we will have.
Truth is, it won’t be so bad. I predict there will be an overall increase of about
3-4 %. Of course there was a dip after Black Friday, but rest assured come the weekend of December 14, you will see a nice spike that will ride us through Christmas,
and drive those numbers we so desperately crave. I believe retailers are doing their
part and continuing to drive traffic through aggressive incentives, and the industry is
doing its part with new and innovative launches that we have not seen in the
fragrance category for some time.
If the government can get their act together on a budget, it might just give that consumer confidence that much needed shot in the arm. I am getting in the holiday
spirit! Keep hold of this prediction for CEW’s NPD report in January…I would love
to be proven wrong. Merry Christmas and Happy New Year!
Warmly,

COSMOPOLITAN, MAYBELLINE PUCKER
UP FOR CHARITY
Cosmopolitan magazine partnered with Maybelline
New York, the USO of Metropolitan New York and actress
Ashley Benson for its fifth annual “Kisses for the Troops”
event, held on Veterans Day in Times Square. The magazine invited passersby to give a kiss on a postcard—with
imprints care of Maybelline lipstick—which were ultimately delivered to soldiers serving in Afghanistan.
Cosmopolitan and Maybelline donated $1.00 for every
kiss collected—the sum of which will also support troops
serving overseas.
“Cosmo speaks to a community of thirty-three million
consumers, and when they rally behind a good cause,
they are unstoppable,” said the magazine’s SVP/publishing director, Donna Kalajian Lagani.

Lucky magazine’s sixth-ever Fashion and Beauty Blog (FABB) conference also marks the first event curated by its newly-minted and social
media-savvy editor in chief, Eva
Chen.
The event, Chen said, aims to educate and launch the next generation
of bloggers as well as inspire attendees with success stories and instill
the belief that creativity and personal
style know no bounds.
“I love that blogs have an aspirational feeling while providing invaluable tips, ideas and slices of life,”
Chen said. “For consumers, this
knowledge is power.”
Held on October 24 and 25 in
New York City, Chen tapped Lucky
cover stars Eva Mendes and Kate
Bosworth—as well as leading voices
in new media including The Man

Repeller’s Leandra Medine and Emily
Weiss of Into The Gloss—to speak to
the audience of over 300 bloggers in
attendance.
“The FABB audience is ninety-five
percent young women in their twenties—so we wanted to provide content that was part inspirational, part
how-to and part testament to the
importance of personal style,” Chen
said. “We wanted to leave guests
with the sense that they could do it
all.”
Chen herself is a singular editor in
chief in that she also represents a
major fixture in the blogging community—and is closely connected to
many of the FABB speakers she
selected. She attributes her success
on social media—93,694 Instagram
followers and 59,053 Twitter followers at press time—to authenticity and

an affinity for sharing slice-of-life
anecdotes.
“The blogging community is
dynamically evolving, and magazines are dynamically evolving, too,”
Chen said. “What we’re trying to do
at Lucky is be at the intersection of
both of these entities.”
The FABB conference is similarly
evolving, Chen noted, with several
attendees from past events serving as
speakers this year.
While day one comprised a series
of panels and keynotes that featured
industry leaders, day two comprised
breakout sessions intended to help
bloggers build their businesses.
P&G served as the event’s presenting sponsor again this year, noted
Lucky’s general manager and senior
vice president, Gillian Gorman
Round.

L’ORÉAL USA’S TENTH YEAR CELEBRATING WOMEN IN SCIENCE
Luisa Whittaker Brooks,
Princeton University
(chemical and biological
engineering); Anisa Ismail,
Princeton University
(molecular biology); Robin
Evans Stanley, National
Institute of Health (biochemistry); and Mary Caswell Stoddard, Harvard
L’Oréal USA’s Frédéric Rozé and Suzie Davidowitz, FCC Commissioner Jessica Rosenworcel (c.) and
University (evolutionary
AAAS’ Shirley Malcom (r.) with the 2013 Fellows.
biologist and ornithologist).
“To date, the L’Oréal USA Fellowships For Women In
On October 24, L’Oréal USA celebrated its tenth year
of the Fellowships For Women in Science program by Science has awarded grants to fifty post-doctoral women
honoring five post-doctoral female scientists at the Amer- researchers that directly support their scientific research,”
ican Museum of Natural History. Since its inception in said Suzie Davidowitz, senior vice president, L’Oréal
2003, the program has supported the advancement of USA and For Women in Science ambassador.
women in science by funding up to $60,000 for scientific
“In addition to awarding grants, the program also
research, as well as helping to build networks with suc- offers the Fellows professional development workshops
cessful female leaders in the scientific, corporate, govern- facilitated by the program’s partner, American Association for the Advancement of Science (AAAS). One of the
mental and academic fields.
The 2013 L’Oréal USA For Women in Science Fellows major goals of this program is to create role models and
are: Arpita Bose, Harvard University (microbiologist); mentors for women scientists starting their careers.”

FASHION GROUP INTERNATIONAL FÊTES 30TH ANNUAL NIGHT OF STARS
Fashion Group International (FGI) celebrated its 30th annual Night of Stars
gala—themed “Galaxy”—at Cipriani Wall Street last month among a starstudded list of honorees and presenters in the worlds of fashion, beauty, interior design, media and humanitarianism.
Marc Jacobs and Robert Duffy received the Superstar Award from presenter Miley Cyrus. In beauty, Bare Escentuals creator Leslie Blodgett was honored by celebrity chef Michael Chiarello, while Gilles Andrier accepted the
Sustainability Award for Givaudan from presenter Steve Birkbeck.
Sponsored by Lord & Taylor, other VIPs in attendance this year included
Aretha Franklin, Sofia Coppola, Clive Davis, Olivia Munn, Kate Upton,
Mayor Michael Bloomberg and more.

P&G scientists inspired the innovative approach to the new Olay
Regenerist Luminous Collection,
a set of products that re-energizes skin’s appearance to restore
brightness and a healthy glow.
The scientists looked no further
than to the structure of pearls—
their multi-layered 3D structure
and smooth and sleek surface
help in exuding their luminous
glow. Skin is like a pearl, in that
it glows when energized to interact with light. Olay Regenerist
Luminous is optimized with Skin
Energizing Technology, increasing the surface renewal rate and
minimizing the appearance of
dark spots. The results? Bright even skin
tone and a smooth, reflective complexion.
The collection launches in January
2014 and includes a Brightening Cream
Cleanser ($22.99, suggested retail price);
Tone Perfecting Cream, ($24.99, sug-

Featuring more than 30 luxury
organic products sold throughout
the world, John Masters Organics
has launched Green Tea & Calendula Leave-In Conditioning Mist,
a lightweight spray that is formulated with ten certified-organic
botanical oils and extracts. The
key ingredients are green tea
extract, calendula extract, broccoli seed oil, sunflower seed oil,
chamomile extract, and rosemary
extract. All of these ingredients
come together to not only add
volume and shine, but to treat
scalp issues, strengthen hair, protect from free-radicals and environmental pollutants, and stimulate hair growth.
John Masters Organics’ Green
Tea & Calendula Leave-In Conditioning Mist is best used on damp
hair, focusing on damaged or
John Masters Organics’
frizzy areas. This spray is available Green Tea & Calendula
at johnmasters.com for $24.00. BF Leave-In Conditioning Mist
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THELATESTLAUNCHES

Olay’s Natural Luminosity

THEBEAUTYBIZ

Elizabeth Arden named Shoshanna Gruss as the brand’s first-ever
style director. Gruss will serve as
a spokesperson, content curator
and style ambassador across all
communications touch points. “A
New York style authority with a
true entrepreneurial spirit,
Shoshanna embodies the core
values of the Elizabeth Arden
brand and our New York heritage,” says Amy Fisher, vice presShoshanna Gruss
ident, North America regional
marketing, Elizabeth Arden. In this role Gruss will act as
a consumer-facing adviser and spokesperson, divulging
her inside knowledge and expert fashion and beauty
advice, including sharing the hottest trends straight from
the runway and behind-the-scenes looks during fashion
shoots. She’ll also appear at in-store events and be featured in educational videos, participate in live social
media chats and provide content for Elizabeth Arden’s
social media channels and the brand website.
Givaudan has partnered with Agri-Supply to strengthen
the supply channels for vetiver from Haiti. 160 vetiver
growers have formed a cooperative to produce an exclusive vetiver oil quality for Givaudan perfumers. Extremely
popular with perfumers, vetiver oil has been widely used
in perfumery since the 18th century; it has grown from
being predominantly used in masculine perfumery, to
bring fragrant character to many classic and contemporary fragrances today. Haitian growers in three villages—
Massey, Faucault, and Bazelais—form the Givaudan/
Agri-Supply cooperative. They benefit from a guaranteed
minimum price and regular technical support from
Givaudan teams that aims to improve the vetiver harvesting and distilling processes. The cooperative’s development fund is financed by Givaudan and Agri-Supply. It
enables actions to be undertaken in Haiti that are mutually beneficial to both the business and the communities
involved. Following the initiatives taken elsewhere, this
seventh partnership is part of Givaudan’s on-going Innovative Naturals program.
LVMH and 30 of its Maisons signed the United Nations
Women’s Empowerment Principles. These are a set of seven principles that the signatories have committed to and
include: fighting against gender discrimination; ensuring
health and safety at work for men and women; the promotion of education; the training and professional development of women; supporting women’s presence in the
“world” of business; mobilizing networks and, finally, the
publication of progress. Some of the Maisons involved in
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Pantone, an X-Rite company and
t h e g l o b a l c o l o r a u t h o r i t y,
announced PANTONE ® 18-3224
Radiant Orchid, a captivating, magical, enigmatic purple, as the Color
of the Year for 2014. “An enchanting
harmony of fuchsia, purple and pink
undertones, Radiant Orchid inspires
confidence and emanates great joy,
love and health. It is a captivating
Radiant Orchid
purple, one that draws you in with its
beguiling charm,” said Leatrice Eiseman, executive director of the Pantone Color Institute®.
For more than a decade, Pantone’s Color of the Year
has influenced product development and purchasing
decisions in multiple industries, including fashion, home
and industrial design, as well as product packaging and
graphic design.
Luxe Pack New York, the premier show for creative
packaging, announced the launch of Luxe Promo New
York in May 2014. Luxe Promo will be held simultaneously with Luxe Pack New York, as a dedicated showwithin-a-show for creative promotional items for beauty
and beverage brands. “Leading executives from top
brands asked us to help them find creative high-end premiums and promotional items for their loyalty, gift and
holiday initiatives. We really saw a need in the market
that wasn’t being met,” explained Nathalie Grosdidier.
The new pavilion will capitalize on the organization’s
popular and successful recipe of showcasing only the
best creative suppliers and reaching real decision-makers
with a targeted, manageable and curated-style event.
Luxe Pack New York/Luxe Promo New York, which will
be held May 14 and 15, 2014 at Pier 92 (711 12th Avenue) in Manhattan, will give brands the opportunity to
source both packaging and merchandise solutions under
one roof with this new area.

Sheryl Adkins-Green

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Pratt Institute, a global leader in
higher education, announced that
Mary Kay Inc. will be honored for its
outstanding commitment to package
design at the 2014 Art of Packaging
Award Gala on May 6, 2014 at The
University Club of New York, with
Sheryl Adkins-Green, chief marketing officer for Mary Kay Inc., accepting. The Art of Packaging Award is

THEBEAUTYBIZ

INDUSTRY EAR

the signing were: Louis Vuitton, Fendi, Emilio Pucci, Marc
Jacobs, Christian Dior, Givenchy, Acqua di Parma, Kenzo,
Guerlain, Parfums Loewe, Make Up For Ever, TAG Heuer,
Bulgari, and Sephora. Professional diversity is an integral
part of LVMH’s culture. LVMH has been working for several years to promote the professional development of women in all functions and at all levels of the organization.

Max Vadukul

presented annually to a fragrance company that has
excelled in the art form of package design. The gala benefits the Marc Rosen Scholarship and Education Fund for
Packaging by Design at Pratt Institute and attracts leading
companies and executives from multi-billion dollar cosmetics industry. Now in its 25 th year, the fund is the
world’s only scholarship for masters-level students looking to pursue careers in cosmetics and packaging design.
To date it has provided scholarships to nearly 100 Pratt
Institute students, many of whom have become industry
leaders. Tickets to gala are available for purchase by calling 212.925.2507. Mary Kay Inc. joins previous recipients including Aramis & Designer Fragrances, Avon,
Bath & Body Works, Calvin Klein, Clinique, Coty Inc.,
Coty Prestige, Dior Beauty, Estée Lauder, Lancôme,
P&G Prestige, Proctor & Gamble, Ralph Lauren Fragrances, and Shiseido.
Internationally acclaimed stylist
Nicoletta Santoro has been
named creative director at large of
Town&Country. “Nicoletta is the
rarest kind of stylist, one who creates extraordinary fashion images
that connect directly to the cultural zeitgeist—and that is the perfect
a p p r o a ch f o r my v i s i o n o f
Nicoletta Santoro
Town&Country,” said Jay Fielden,
editor-in-chief, who brought Alex Gonzalez to the magazine as executive artistic director in September. “Together
with Alex, and many of the industry’s top photographers
she’ll deliver the most memorable, exciting, iconic images that the magazine has ever published.” Santoro joins
the magazine from Vogue China, where she had been
international fashion director-at-large.

Sian Richards

INDUSTRY EAR
Jane Francisco has been
appointed editor-in-chief
of Good Housekeeping,
the multiplatform women’s lifestyle brand that
is home to the Good
Housekeeping Seal and
reaches an audience of
25 million in the U.S.
each month. Francisco
replaces Rosemary Ellis,
who left this month to
pursue new opportunities. The announcement
was made by Hearst
Corporation president
a n d C E O S t e ve n R .
Jane Francisco
Swartz and Hearst Magazines president David Carey, to whom Francisco will
report.
As Mudlark prepares to celebrate its 20th year in the
gift industry, the company is excited to announce a new
operational partnership with The Madison Park Group, a
leading manufacturer and distributor of stationery, gifts
and accessories. With the initial design premise that
recycled could be sophisticated, Mudlark has since made
a name for itself in the specialty gift industry with products ranging from handcrafted soaps and candles to
exquisitely designed notes, journals and more. Today
Mudlark sells into over 5,000 specialty stores across the
U.S. and internationally. The Madison Park Group will
oversee all manufacturing, customer service, accounting,
and warehouse operations for Mudlark out of their Seattle headquarters.

Anne Fulenwider impressively filling Joanna Coles’ shoes as Marie Claire editor-in-chief earned her 2013 Editor of the
Year honors from Media Industry Newsletter. Ironically, it was the October 2013 Mare Claire’s “Shoes” feature that
helped make the difference. 2014 should be a big year with the fifth anniversary of Project Runway in March leading
to the Hearst magazine’s 20th anniversary in September. Coles moved to Cosmopolitan as editor-in-chief in September 2012.
Steve Cohn, editor-in-chief, Media Industry Newsletter
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INDUSTRY EAR
Marc Speichert has been named
CMO leader of the L’Oréal
Group, effective immediately.
Speichert joined L’Oréal USA
in 2010 in the newly-created role
of CMO, and now, that role has
been duplicated in strategic mark e t s i n t e r n a t i o n a l l y. U n d e r
Speichert’s leadership, L’Oréal
has captured consumer intelligence, seized new business
opportunities and employed new
Marc Speichert
digital technologies.
Speichert will accelerate the U.S. CMO organization
model by defining priorities, roadmaps and organizational guidelines to lead CMO teams across the world.
Additionally, he will animate the just-established CMO
Board of the L’Oréal Group, which is responsible for:
media and new media, consumer insights and affairs,
business analytics, CRM and e-business.
He will continue to report to L’Oréal Americas’ president and CEO, Frédeéric Rozé, based in New York.
Benetton Group and Puig
have announced details of an
exclusive, long-term global
license agreement to create
new United Colors of Benetton fragrances. The licensing
partnership between the two
family-owned fashion and fragrance firms will begin January 1, 2014.
The first feminine fragrance
will be developed for the
Marc Puig
masstige market and distributed through major department stores and specialist beauty
retailers worldwide, as well as at key Benetton flagship
stores internationally.
“United Colors of Benetton
is one of the most widely recognized brands in the world
and thus I have long believed
that the fragrance market represented a bigger opportunity
for our organization,” said
Alessandro Benetton, chairman of the Italian-based Benetton Group.
“A t P u i g , o n e o f o u r
strengths is our ability to translate the image of a brand into
the fragrance category,” stated
Alessandro Benetton
the company’s chairman and
CEO, Marc Puig. “We look forward to working with the
Benetton team in this new endeavor.”

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Twilight series actress
Kristen Stewart is the new
face of Chanel, and will
represent the iconic French
f a s h i o n h o u s e ’s 2 0 1 3
Métiers d’Art Paris-Dallas
collection campaign,
which will be shot and
helmed by famed designer
Karl Lagerfeld. Over the
past year, Stewart has been
a staple at the designer’s
epic-scaled fashion shows
in Paris. Blake Lively, Keira
Knightley, Brad Pitt,
Nicole Kidman, and Diane
Kruger have also represented the brand. Scottish
Kristen Stewart
actress Tilda Swinton was
the face of the Chanel Métiers d’Art Paris-Edinburgh collection last year. The country-western themed pre-fall
campaign is set for a May 2014 release.

An ema—or wish—that users can share via Facebook.

Shiseido is digitizing the centuries-old Japanese tradition
of wishing wall prayers with its recently-launched
#ShareTheEma Facebook campaign.
Centuries ago in Japan, people donated horses—or
ema—to temples in exchange for a wish. Now, Shiseido
is evolving this tradition with a Facebook application
whereby consumers can visit facebook.com/Shiseido or
ShiseidoShareTheEma.com to share a free virtual ema
with their loved ones.
Each ema incorporates different Japanese-inspired art
and expresses a positive virtue, which can be posted on
friends’ Facebook walls as a token of appreciation, a
wish or a form of prayer. The initiative will run from the
holiday season into the New Year.

On December 2, the Fashion Institute of Technology’s
(FIT) Cosmetics and Fragrance Marketing and Management Alumni Association hosted a private event at the
Core Club entitled “Engaging the Luxury Consumer.”
Alumni from over a dozen brands gathered for a private screening of Scatter My Ashes at Bergdorf’s, followed
by a panel discussion on how luxury brands are working
to drive digital and in-store engagement—moderated by
Nicole Howard, director of global corporate innovation
for The Estée Lauder Companies and FIT Alumna, class
of 2005.
Noted Maura Cannon-Dick, executive director of skin
care marketing for Clinique and a graduate of the class of
2010: “Social is a key loyalty driver and we find that our
consumers bond over their shared experience and love of
the brand.”
Chuck Pollard, vice president of creative for the
L’Oréal salon products division, added of the hair care
category: “Luxury is all about bringing the highest quality
products to the consumer to enhance their experience
with our brand.”
Jane Cosmetics is launching a donation campaign entitled “The Gift of Confidence & Care: Buy One, Give One
To A Neighbor In Need,” which will provide beauty
products to women in shelters.
For all Jane products purchased between November 18
and December 27—at participating Kohl’s, Ulta, Bealls,
Palais Royal and Peebles stores in California, Illinois,
Michigan, New Jersey and Texas—the company will
donate a product to one of 25 women’s charity organizations and shelters.
Additionally, Jane’s team of style experts—including
celebrity makeup artist Sarah Lucero, hairstylist Ken
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Paves and fashion expert Richard Lowe—will travel to
four cities to provide makeovers to women in participating shelters.
The Jane brand re-launched this summer based on a
commitment to supporting women’s initiatives, including
its “Friends of Jane” program, which donates a portion of
sales to non-profits led by women across the country.
“Women deserve to feel empowered to live their lives
with confidence and courage,” said Lynn Tilton, Jane
Cosmetics’ owner & CEO. “Our ‘Gift of Confidence &
Care’ campaign is based upon our belief that confidence
comes in many colors—and that the most refined beauty
comes from within.”
drom fragrances has named
Beatrix Chartier fine fragrance
e va l u a t i o n d i r e c t o r, i n t e r
national.
Chartier, who heads drom’s
evaluation department in Paris—after joining the company in
September—will further expand
and coordinate its global fine
fragrance strategy. In collaboration with drom’s marketing
team, Chartier will seek fragrance trends and adapt them to
Beatrix Chartier
client requirements.
“This solid strategic orientation will play an important
role in drom’s evaluation activities, especially for further
development in Europe, the U.S. and Brazil,” said Dr. Ferdinand Storp, the company’s co-owner and president.
Chartier most recently served as fine fragrance director
for Quest, and later, Givaudan.
BF
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LUSH

Cosmetics, the popular brand that touts
their “fresh handmade cosmetics” and
high-quality vegetarian face, hair, and body products has
opened up another location on the Upper East Side (UES)
at Third Avenue and 86th Street. The company has experienced a massive growth over the last two years, opening
75 shops (35 during this fiscal year). The UES location is
the first new store in New York City since 2007. Other
locations are in Union Square, SoHo, Herald Square, and
the Upper West Side.
“This new shop on
the Upper East Side
will be our fifth location in New York, but
the first location in
this high-end neighborhood, conveniently located near
public transit and a
bustling retail scene.
LUSH will bring a
new kind of shopping experience to
customers in this
community by
rewarding them with
LUSH Cosmetics opened up another
offerings like facials,
store on the Upper East Side.
sampling, consultations and demos,” said Mark Wolverton, CEO and president of LUSH North America. “This location aims to
increase our presence within the New York market, offering yet another convenient location for the savvy NYC
consumer,” he added.
Born out of England,
and now based in Vancouver, Canada, LUSH
Cosmetics believes in
having their store be
interactive with customers, encouraging
them to choose their
cosmetics personally.
Many of the LUSH
sales assistants work
really hard with cus- LUSH North America’s Mark Wolverton
tomers to figure out which of their products will benefit
them—body and soul. LUSH Cosmetics welcomes loyal
customers and potential clients to experience their fresh
cleansing rolls at the skin care bar, the piles of fragrant
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bath bombs, bars of solid shampoo, or the fresh face
masks displayed on ice. The brand wants the customers to
interact with their products, so they display them in a way
where they can smell and touch them. No day at LUSH
Cosmetics is complete without sampling and enthusiastic
product demos.

The interior of LUSH Upper East Side.

Not only has the brand opened new stores, revamped
existing locations, and churned out 100+ products a year,
they’ve made a healthy profit, retained employees, and
kept customers happy. LUSH Cosmetics is also popping
up in Portland, Maine; Albuquerque, New Mexico;
Miami and Jacksonville, Florida; Indianapolis, Indiana;
and Charleston, South Carolina.
Log onto lushusa.com to check out products and store
locations. BF
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THEBEAUTYBIZ

Moves On Up To The (Upper) East Side

THEBEAUTYBIZ

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Talks Fragrance
and
Inter Parfums

Anna Sui

C

elebrated fashion designer Anna Sui has taken her
fragrance brand to another level with her license
agreement with Inter Parfums. The 10-year worldwide agreement to create, produce and distribute her
products began in January 2012. Inter Parfums works with
Sui and her creative team to expand on the brand’s current global presence. Beauty Fashion spoke with Sui
about why Inter Parfums makes a great partner, in addition
to her creative inspiration and future plans for the brand.
What inspires your creativity?
I am truly inspired by everything that happens around
me! Whether it is a new place that I visit, a place that I
have been to many times but see in a different way, or
something that I see on my walk to work. I love art and
history too. When I’m interested in something, I want to
know everything about it. I really enjoy that process and
find that it influences so much of what I do and create.
Describe your working relationship with Inter Parfums.
How does that relationship benefit the Anna Sui brand?
I love working with
Inter Parfums. They are a Anna Sui with
Inter Parfums’
great partner! They com- founder and
pletely get my vision and CEO Jean
really understand what I Madar.
want to achieve with
each, individual fragrance. It is really a team
effort when creating a
new fragrance—we work
together on everything—
from the initial brainstorm, to the actual scent,
to the bottle design, to the
ad campaign and then to
the business plan.
Are there any aspirations you have for your fragrance
brand?
As a designer, I am constantly evolving, trying new
things and experimenting. That is the most exciting part…
that process. Right now we are in launch mode of my latest fragrance with Inter Parfums, La Vie de Bohème. Like
this new fragrance, everything comes from my fashion
collection and the runway shows. The research that goes
into my collections and shows often leads to the inspiraDEC EMB E R 2 0 1 3 /

Anna Sui (c.) with the Inter Parfums Team at the 2012 Cannes Tax Free
Launch of La Vie de Bohème.

tion for a new fragrance or cosmetic product, so there is
definitely a connection between all three. I always feel
that every product has to be as exciting as the fashion.
We pay so much attention to the entire creative process,
the fragrances, box, the bottle, and the ad.
Do you have a ritual for brainstorming ideas?
Each fragrance that I put my name on has to personify
the ‘World of Anna Sui.’ When a customer buys a fragrance, it should give them the same excitement as buying a dress from my collection. So when I start the process of creating a new fragrance, I always keep this principal in mind. BF

Anna Sui showcasing
La Vie de Boheme.

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Brand at Inter Parfums
How has Inter Parfums maintained the identity of
the Betsey Johnson brand through its products?
Inter Parfums has my spirit and my look throughout
the products. With perfume, the packaging has to
hook and connect with the consumer—like the Too
Too eau de parfum bottle. The idea for Too Too’s packaging started with this little Victorian corset and a bottle. In fact, tutus are my signature outfit. Inter Parfums
has made my spirit as the ‘Tutu Lady’ come to life. Too
Too eau de parfum couldn’t be more me.

Betsey Johnson (c.) with Inter Parfums’ Kellie Como and Andy Clarke.

S

ince 2010, Inter Parfums has maintained an
exclusive worldwide agreement with powerhouse fashion designer Betsey Johnson.
They develop and distribute fragrances,
cosmetics and personal care products
under her brand name. At the time of the
agreement, Andy Clarke, president of
Inter Parfums USA stated, “Betsey Johnson fashion is forever feminine, sometimes whimsical, but always recognizable.” Johnson recently spoke with
Beauty Fashion about her relationship
with Inter Parfums, her products, and
creative process.

Do you have any future plans for the brand? Do
you have any ideas lined up for future launches?
I’d love to do everything across the board with
creams and particularly makeup. Right now, we’re
doing a test run on lip and nail colors. In the future
we’ll expand in the makeup area. We want to capture
girl’s attention and urge them to wear our makeup.
The packaging has to be brilliant and visually
stunning, to appeal to the ultimate Betsey
Girl. It has to be something you love to
look at as well as use. It has to thrill them.
Is there any ritual or habit you do
before you start brainstorming
ideas?
I keep my eyes wide open and
I’m always thinking. I love to collect perfume bottles. I also get a
lot of ideas looking at vintage
objects. When it’s time to create
something new, I look at all the
perfume bottles. I observe perfumes, and their packaging in
the market and try to find a
gap where I can fulfill a
need. I fully believe in
the ‘if you build it, they
will come’ mantra. BF

How would you describe your working relationship with Inter Parfums?
I love the people at Inter Parfums
because they’re all great and we work
wonderfully together. What I like about
the working relationship is that they
respect me and there’s open communication. They get me. It’s important to connect
with a company, or else you won’t be able
to do anything well.
DEC EMB ER 2 0 1 3 /

Betsey Johnson showing
her Too Too eau de
parfum.

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THEBEAUTYBIZ
Photos by: Jim McLernon

THEBEAUTYBIZ

I

The Robertet fine fragrance team.

n order to achieve the goal of growing their fine fragrance business in the U.S., Robertet has recently
made some key hires and strategic executive moves to
expand their New York City Creative Studio fine fragrance
team.
“Our goal is to be faster and more forward thinking in
our everyday approach to the fine fragrance business,”

said fragrance division president
Christophe Maubert. “Today the consumer is more educated and discerning than ever. With these changes we
will fully support our brand partners as
they navigate the challenges of our
business with a senior management
team truly dedicated to their needs.”
To that end, industry veteran Piero
Savio has joined the New York City
team from Givaudan as vice president
fine fragrance sales, and has been
tasked with building Robertet’s existing fine fragrance and specialty retail
sales as well as new business development. Lauren Simpson has enjoyed a
successful evaluation career on both
the brand and fragrance house sides of
the business and has been promoted
to the Creative Studio as director of
fine fragrance evaluation.
Robertet is adding new creative perfumery talent to their roster as well.
Mathieu Nardin comes to New York as an experienced fine
fragrance and personal care perfumer who joins the team
from the company’s Grasse offices. “I grew up in Grasse in
a family of perfumers,” said Nardin. “I first joined Robertet
as a summer intern at the age of thirteen and fell in love
with fragrance. After completing my professional education
at ISIPCA in Paris, I never looked back.”

These moves will round out the existing core senior
management team of Pierre Wulff, vice president of sales
for fine fragrance and specialty accounts, Jerome
Epinette, senior fine fragrance perfumer, Olivia Jan,
senior fine fragrance perfumer and Jennifer Powderly,
director of U.S. marketing.
“We develop our fragrances with laser focus on being
brand right for our clients,” explained Powderly. “With
the enormous shift towards digital and social marketing
platforms, it’s extremely
important for us to deliver
the highest quality, aspirational fragrances with compelling stories that are
authentic and shareable.
Our award-winning “Seed

to ScentTM” technology is just one way that we can connect the consumer to the provenance of a brand with
bespoke ingredients from interesting locations around
the world.”
In other recent Robertet news, Epinette won the prestigious 2013 Perfume Extraordinaire Fragrance Foundation Award in June for his exotic Byredo creation—Black
Saffron eau de parfum.
BF

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13
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EXPANDS FINE FRAGRANCE TEAM

HOLIDAY FRAGRANCE DIRECTORY - 2013
The prices in this directory were provided by the manufacturers/
distributors at the time of compilation, and thereby represent the
best efforts of BEAUTY FASHION to supply the prices prevailing in the U.S. marketplace.

The suggested retail prices appearing herein are those of
BEAUTY FASHION based on historical record.
These products are listed under their Brand Names and classified in BEAUTY FASHION’s copyrighted and exclusive system.

At Dermaceutical Laboratories, we create partnerships with our clients which extend beyond
quality products and customer service. We ensure up-to-date knowledge about your brandâ&#x20AC;&#x2122;s
ever-changing needs. This enables us to create custom tailored solutions and provide you with
ground-breaking technologies and innovations.