Whats New

Mar2008

Artoptic: Emilio Giani Eyewear

DESIGNER APPEAL

Artoptic International introduces Emilio Giani Eyewear, a house collection featuring innovative designer styling at affordable price points. The initial collection, which consists of four ophthalmic frames (two are made of titanium and two are corrosion-resistant stainless steel), is targeted to men. Shapes are modern variations on rectangles, all with open temple work and accented with the EG logo. Two styles have double-bridge treatments and one is semi-rimless. The stainless-steel frames are equipped with spring hinges. Eye sizes range from 51mm to 54mm. Colors consist of shades of black, brown, gray, bronze, goldtone and gunmetal. Women’s styles will be added to the line.

Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY: “Fashion is a very personal matter. Today’s well-dressed individuals consider their eyewear a fashion accessory,” says Artoptic president George Gero. “We live multiple lifestyles, combining several activities in one day. We feel this new range of eyewear will offer the broadest choice for American consumers to use in all aspects of their lives from business to sports and leisure to formal occasions.”
MARKETING: The Emilio Giani collection is supported by a four-place Plexiglas display, countercards, logo plaque, consumer guide with holder and catalog. Each frame has AR-coated demo lenses and comes with a hard case and bi-lingual hangtag, highlighting materials and frame features.

InSight Artoptic was established in 1963 by George Gero with a simple operating tenet: Eyewear should be fashionable and treated as an important wardrobe accessory for both men and women. Recognizing the time was right, Gero began manufacturing high-quality metal and zyl frames with an emphasis on design, workmanship and material.