“I have planned this tattoo for years now. I wanted something that resembled a rebirth or a change in me,” Jon Gosselin told RadarOnline in a Monday report.

Jon is referring to his new, massive tattoo of a Korean dragon on his back. The former Jon & Kate Plus 8 patriarch chose the Korean dragon because, to him, it symbolizes rebirth and the circle of life.

“The dragon is all encompassing. It has all parts of the Zodiac,” he added.

The tattoo took a total of 14 hours and was completed a week ago in a Pennsylvania tattoo parlor. The dragon coils from his lower back to his shoulders and in its claws clutches a scroll with what looks like his children’s birthrates with their names in Korean beneath the numbers. Their reaction: “they love it and think it’s cool.”

This new tattoo is just one of many new changes for Jon. He has hired a new life coach and a new manager, Canaan Rubin.

“This tattoo for Jon marks this turning point in his life, and symbolizes his time of change, and improvement,” Rubin told Radar. “He has been actively exploring ways to better his life, become a better father, boyfriend, ex-husband, friend, business partner, everything.”

Talk about turning over a new leaf. We question whether this is really a “rebirth” or just a very expensive, permanent move to gain some publicity? Speaking of expensive, how is Jon financing his new body art, life coach and manager? Last time we checked, people aren’t exactly opening their checkbooks for the fizzling reality TV star.

We can only hope he’ll disappear like the Jersey Shore did. Oh wait, they’re back for a second season in Miami. Get the DVR ready.