Not quite self promotion here, but close, the Brand Experience team at my agency just won a suite of branding awards, so I thought I’d post up a quick example of their work, it’s absolute best-in-class branding & identity deisgn, led by Glen Barry & Steven Arnold. We recently re-branded a company called GoldCross, and just one of the awards it picked up was a ReBrand.com award. Note to all marketing managers out there, when you get an amazing new identity and have your own “internal” web team build your site, this is what happens!

Love the new brand! Great font. Refreshing new direction for the category. Cycling is a growth market that deserves the attention. Agreed, the website is a let down. Reminds me of some of my unforgivable designs of the late nineties. All form and no function. Is that the sound of the code slowing grinding and shredding apart as you scroll the navigation?