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A bit of a busy week, here are just some of the augmented reality stories that happened in the past seven days:

Where can you find Metaio’s Peter Meier and Layar’s Maarten Lens-FitzGerald on the same panel? At the DLD conference. Video well worth worth watching if only for seeing Lens-FitzGerald’s face when Meier declares Junaio as the most advanced AR mobile application.

Sometimes, you don’t need enticing narrative to create a touching AR application. “Jack in the box” by the Spanish company Sensaa is an evidence to that. Just open a box, and an augmented surprise will pop out of it. Simple, but wonderful: