loooove it...I'm a mascara freak and I am in love with the plastic brush, formula and packaging...no smudge, no clumping and buildable. The first time I tried it, I expected thick, black, nighttime lashes but this merely fanned them out and left a light first coat (almost like Full & Soft or Get Up & Grow) which pleased me b/c I like the option to have "skank" lashes as I call them...I typically want them to stand out but NOT look like I applied 15 coats - this is the best

Sorry to rain on the parade here, but I'm a Dior mascara fan and I don't rate this mascara at all! I have long lashes and LOVE Extase and Diorshow to add a bit of thickness. I really wanted to try Iconic because of the amazing reviews, and experimented with it on its own for daytime (clumpy, nondescript) and layered with Extase for evening (looked worse than using Extase alone). The brush isn't great, in my opinion, so I'm not sure if it's the formulation or the brush that isn't working for me, but this was a great big waste of money for me.

EDIT: I upped this from 2 stars to 3, it's growing on me a bit more as I'm using it up during the day.

I absolutely adore this mascara!!! It is hands down one of the best ive ever used, and ive wasted plenty of money trying to find a good one.Ive got incredibly long lashes, and i had always found it quite problematic to get a mascara that didnt clump them altogether and leave marks on any and every area that my eyelashes seemed to touch, (my eyelashes really are that long). This mascara however, manages to perfectly curl my eyelashes so much so that i dont even have to use a curler. It doesnt melt and leaves marks all over my eyes either, which for my eyelashes is a major plus. With just one coat, your eyelashes look amazing for daytime, or anytime to be honest, but if you want a more dramatic finish than you can add more coats, and the best bit is that this doesnt clump at all!!!Its got a really good texture to it, and you can feel it when your putting it on. Needless to say, i never leave my house without it, and literally one coat of this leaves my lashes look amazing all day and night.The pricing is slightly expensive, but its definitely worth it considering how good an effect it has, and so i will definitely be repurchasing.For those who want a beautiful curl to their lashes, than this is the product for you. It also helps with volume and gets to every lash, giving you a lovely wide-eyed look.

This is one of the best (if not THE best) mascaras I've used. It is not goopy, clumpy, too wet, too dry, smudgy, or flaky. It makes my lashes look a lot longer, and hold their curl. The brush is so great at coating individual lashes that it looks like I'm not wearing mascara-- it looks like I just have naturally long, dark lashes, which is exactly what mascara should do! It lasts all day too.

I have tried a ton of drug-store and high-end mascaras, including the popular ones like Fresh Supernova, Benefit (badgal and they're real), the regular DiorShow (too clumpy), and Chanel Inimitable (very good mascara). This one is my favorite so far!

These guys really know how to make good mascaras!This is the best mascara I have used ever,period. Lasts all day, doesn't smudge . Easy to apply , lengthens lashes and doesn't make it look clumpy, makes my lashes look naturally beautiful and not madeup ,but if you looking for something dramatic and illustrious then definitely this is not your type.

This is my HG mascara. I go back to it when I'm in a hurry or when a new product fails me. I took 1 lippy off cause it sometimes gives me panda eyes when the day is too humid. My lashes grow downwards and I didn't really see the curling power until I changed a new method (shiseido eyelash curler before mascara and then a electronic curler after mascara. This is the only method that works for me. Damn stubborn straight lashes!). After that I compared all my mascaras and this one has the best curling power :) It can last all day when it's not too humid. In terms of length and volume, this mascara defines and lengthens lashes well but not dramatically so. It's not realistic to expect miracles from products so I tend to be moderate in my appraisals.

A very good Dior mascara. I have yet to find a Dior mascara that's not good. It doesn't give much volume (I have full but short lashes) but it does provide the length and good separation. Stays on the whole day without smudging, flaking etc. I combine it with Dior maximizer lash serum but then again if I apply two layers of the Iconic mascara I get the exact same result. I would absolutely buy it again.

This mascara is beautiful. It makes my eyelashes longer, curlier and fuller. It also is a bit glossy which makes it a very nice choice for fancier makeup.

Only issue I have with this is how difficult it is to remove. I got the non-waterproof one and using a variety of eye makeup removers and cleansers (including ones for waterproof mascaras), it's still very difficult to remove and requires minutes of rubbing which makes my eyes red. This is by far the most difficult to remove mascara that I have ever used.

Got a sample of this, and it gives you pretty long and separated lashes. I get surprisingly many compliments when waring this.. But I can not use this when I'm working because it does not last all day without rubbing of. In humid conditions or on a rainy day it gives me panda eyes. Not a pretty look! And my cleanser which removes makeup well, has a problem removing this. Why?