Are you satisfied with the results of your digital marketing plan to date? Or are you less than impressed and interested in making some immediate changes?

Before you tear down your strategy and search for new ways to reach your goals, you’ll first want to assess your team.

There’s a good chance you have the right plan in place, but the wrong people. If you find that this holds true, here are four types of people to add to your digital marketing team in the near future:

Professional Writer

In today’s world, a solid all-around content marketing strategy can be the difference between success and failure. If you don’t enjoy the process of crafting high-quality content, it’s time to bring a professional writer into the fold.

With more than half of marketers noting that blog content creation is their number one inbound marketing priority, it may be time to join this group. Doing so means adding the right writers to your team.

Tip: Find a writer who is multi-talented, such as one who also provides ghostwriting services and website translation services, and this will go a long way in saving you money and resources. Finding your writer can take time but once you find the right candidate, it's like striking gold for the company. We live in a digital world with work being done quickly and from different locations, but hiring a writer who is based 10,000 miles away from your office can sometimes be inconvenient. Choose smart, don’t rush. The right writer can change the course of your business in just a few weeks.

Social Media Specialist

Did you know that approximately 70% of Americans use social media? This is a gigantic number that’s likely to grow in the years to come. If you aren’t taking full advantage of social media — including Twitter, LinkedIn, Facebook and Instagram — you’re leaving a lot of opportunity on the table.

A social media specialist is just that. These professionals know the ins and outs of using social media to grow a brand, generate leads and connect with a target audience.