Emphasis Shifts to Conversions Over Clicks for Facebook Advertisers in Q4 2015 (Report)

by David Cohen

Bucking the usual trends, social marketing data and technology company Kinetic Social found that click-through rates fell among its Facebook ad clients in the fourth quarter of 2015, while enhanced cost per click rose sharply. Kinetic Social — a Facebook Marketing Partner, Twitter Official Partner and Pinterest Ads API Partner — said in its fourth-quarter-2015 social trends ...Read the full article