Kuala Lumpur, November 2016 – An exclusive group of VIPs, media, influencers and celebrities were the guests of Melinda Looi Fashion Suites, which was an intimate, by invitation only, four day event launching Melinda Looi CRUISE 2016/2017 and preview of SPRING SUMMER 2017 collection.

“This is a small way for me to say thank you and pamper my clients who have been supporting me since the very beginning. My clients usually come to our Bangsar showroom however I wanted to treat them with a special experience. I have curated a selection of exclusive brands, many of them have never been showcased in Malaysia before. ” - Melinda

THE EVENT - Looking for the perfect event venue, Melinda came across 8 Conlay, an upcoming hotel, characterised by branded serviced residence and high-end shopping destination at Kuala Lumpur’s most prestigious address. It was a love at first sight for Melinda, which she then dressed up with the latest furnitures from Commune and beautiful yet unique flower arrangements by OFLWR. Guests were pampered with hand massages, make up touch-ups and manicure services by prime beauty brands - La Mer, Bobbi Brown and Posh Nail Spa respectively. While a mini fashion show for the collections unfolded, guests were treated to food and drinks by the latest gourmet menu from established luxury brand TWG Tea. Furthermore bringing the love for coffee, which is usually served at Melinda Looi Bangsar Showroom to the event, classic coffee to hot chocolates were served by the latest Drop coffee machines by Nescafe Dolce Gusto. Knowing that her guests have sweet tooth, Melinda invited Butter and Paper to supply scrumptious desserts that were absolutely a treat for the senses and were matched with Australian imported tonic waters by Franklin & Sons.

THE SHOPPING - Not only the guests had an intimate, one-to-one session with Melinda Looi for custom made pieces, they acquired advice on how to mix and match those ensembles with jewellery by Osare Design from Italy and Atelier Swarovski designer collection. With Christmas around the corner, Melinda also selected the luxury men’s accessory brand C MY Jewellery to exclusively showcase designs, which were specially crafted to meet individual styles. Swarovski showcased the ultimate in luxury crystal home décor with Atelier Swarovski Home, an exciting new home accessories brand created in collaboration with some of the world’s most respected designers. Complementing the pampering and shopping experiences Melinda created a wellness area to promote healthy living via brands like Young Living and Nordic Walking.

THE COLLECTION - The launch of Melinda Looi’s CRUISE 2016/2017 collection came right at the time where shoppers will be looking for their new Christmas or Chinese New Year clothing to celebrate the respective festivities in style. The fashion designer used the opportunity to also allow her guests to have a sneak peek at her SPRING SUMMER 2017 collection, which just returned from Shanghai, where it was showcased during Shanghai Fashion Week.

Festive shoppers can immediately get their hands on the CRUISE 2016/2017 collection at Melinda Looi’s showroom and Parkson Pavilion.

Melinda Looi started her journey on a scholarship at the La Salle School of Fashion in Montreal, Canada. It was her graduation collection in 1995 that catapulted her into the spotlight, earning her the Malaysia Young Designer Award 1995 in Kuala Lumpur.
Since these early days, Melinda has consistently proven her ability and creativity through many awards locally and internationally, especially the prestigious Designer of the Year Award, in 2004 and 2006 at the Malaysian International Fashion Awards, and once again in 2009 at the Mercedes Benz STYLO Fashion Awards. Melinda’s latest accolades include an award for Sport and Art Trophy from International Olympic Council, Switzerland and being selected as a Malaysian representative at 2014 World Fashion Week, Paris with one of her couture piece being showcased as part of the World Fashion Exhibition, at various international fashion weeks.
Today, Melinda Looi has a diverse range of brands to her name, targeting to different customer groups and occasion: Melinda Looi Couture (bespoke tailoring), Melinda Looi (ready-to-wear for day to night) and emel by Melinda Looi (a modest occasion wear diffusion line)
Besides working on her own fashion labels, Melinda is also involved in numerous and very diverse collaborations reaching from charities and eco-friendly events to art projects, as well as collaborations with international brands and corporates such as Swarovski, L'Oréal , Levi's, The Body Shop, TUMI, and many others.

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