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Cheating On The Rise #StreamTeam #ad

On the Eve of Valentine’s is the perfect time to present this shocking finding with you. In spite of these findings, please do try to enjoy your Valentine’s Day.

Disclosure: I have been compensated to share this post. The opinions on this blog are my own.

There is some new, fun and cheeky data around “Netflix Cheating!” Defined as watching a TV show ahead of your significant other. Over a third (37%) of Canadians streaming couples are watching behind each other’s backs. While 76% of Canucks don’t plan to cheat, they say “the shows are just so good we can’t stop bingeing.”

This is definitely something I can relate to; especially when it comes to one of my favourite shows; on Netflix, Orange Is The New Black.

Cheating has become more socially acceptable in Canada, with 57% saying it’s “not bad at all.” Unless of course, you’re the other half of the 7% of streaming couples who think watching ahead is worse than having an “actual” affair.

WHERE IS CHEATING HAPPENING? (EVERYWHERE)

Cheating happens all over the world…though it varies a bit by country. Turns out Canadians are a little less polite than you may think with over a third (37%) of couples streaming behind each other’s backs. The most cheaters are in Brazil and Mexico where 57% and 58% of streaming couples have cheated, respectively. The most loyal viewers are in Netherlands (73% have not cheated), Germany (65%) and Poland (60%).

WHAT SHOWS ARE WE CHEATING ON? (ALL OF THEM)

While no show is off limits to some (30%), the top 10 cheating temptations in Canada are The Walking Dead, Breaking Bad, Orange is the New Black, Grey’s Anatomy, Bates Motel, Stranger Things, Gilmore Girls, House of Cards, Narcos and The 100.

WHY DO WE CHEAT? (WE JUST CAN’T HELP IT)

Most don’t plan to cheat…it just happens: 76% of cheating is unplanned in Canada. The trigger for the growing trend in cheating? Two-thirds (66%) of cheaters globally said that “the shows are just so good we can’t stop bingeing.”

HOW DO WE CHEAT? (ANY WAY WE CAN)

Sleep with one eye open: 25% of global cheating happens when one partner falls asleep. But whether this is even cheating is hotly debated. Half say “sleep cheating” doesn’t count (53%), but the morality of “sleep cheating” varies across the globe. Chileans think it’s no big deal, Japan sees it as unforgivable and most Canadians (61%) say sleep cheating isn’t cheating at all.

IS CHEATING SO BAD? (DEPENDS WHERE YOU LIVE)

If you stray, don’t beat yourself up about it. Cheating has become more socially acceptable in Canada, with 57% saying it’s “not bad at all.” Unless of course, you’re the other half of the 7% of streaming couples who think watching ahead is worse than having an “actual” affair. Hong Kong is even less forgiving where 40% feel watching ahead of your partner is worse than infidelity.

What show will you be Netflix Cheating on your significant other with?

Methodology
*The survey was conducted by SurveyMonkey from December 20-31, 2016 and based on 30,267 responses. The sample was balanced by age and gender and representative of an adult online population who watch TV shows via streaming services as a couple in The United States, Canada, UK, Australia, New Zealand, Philippines, Singapore, India, Japan, Taiwan, South Korea, Hong Kong, UAE, Mexico, Chile, Colombia, Brazil, Argentina, Spain, Portugal, Turkey, Poland, Italy, Germany, France, Sweden, Norway, The Netherlands, and Denmark.