Bernie Su and Hank Green captured the hearts, iPhones, Pinterest pages, Instagram accounts and GetGlue music playlists of teens across America with their 2012 series The Lizzie Bennet Diaries, which updated Pride and Prejudice to modern life through real-time transmedia storytelling. The series consisted of 9½ hours of content stretched over 160 videos on five YouTube channels plus 35 social media profiles. It earned more than 40 million views, picking up a Streamy Award for comedy writing in the process.

In addition to Lizzie’s weekly YouTube video diaries, which made up the meat of the series, viewers could follow all the characters on Twitter, Facebook and more, experiencing additional storylines by observing their interactions. Fans also could interact with the characters, who would respond to viewers’ tweets and posts.