Greer Steel Company was featured in a case study in the March issue of Metal Center News. Greer, an almost 100-year-old producer of cold-rolled strip, is one of the few remaining North American producer-distributor steel companies to still operate a separate service center.

In 2014, Greer decided to move its long-established service center from Ferndale, Michigan to Dover, Ohio. During the relocation process, the biggest concern was guaranteeing a smooth, uninterrupted transition for customers. To ensure that the move didn’t impact the quality of service that customers had come to expect, Greer double produced inventory to prevent gaps in service and product availability.

By all measures, the move has proven extremely successful. Greer’s newly-relocated service center is still able to provide the same high level of service to its customers. Furthermore, the new facility has allowed Greer to improve efficiencies and optimize the usage of its equipment while also giving Greer much more flexibility in accommodating customer demands.