A memorial held for Steve Jobs yesterday at Stanford University attracted a bunch of big names, including News Corp. boss Rupert Murdoch, with whom Jobs was slated to unveil the Daily iPad newspaper, before he took his leave of absence.

Larry Ellison, Oracle's chief executive; Bill Gates, Microsoft's co-founder; and Michael Dell, Dell's chief executive, were among the guests who attended a private service at Stanford's Memorial Church, according to a person with knowledge of the event. Bono, the U2 lead singer, and the folk singer Joan Baez, who once dated Mr. Jobs, were also there, as was John Lasseter, who worked with Mr. Jobs at Pixar, the animation studio that Mr. Jobs developed and later sold to Walt Disney.

California has named October 16th Steve Jobs day, so mark your calendars.