The focus of therapy is on the inner world of the client. (For example, their past traumas and childhood.)

The focus of coaching is on outcomes and action. (For example, Here. Present. Future.) We pay attention to how the inner world is reacting and merging with the outer world of the client.

Background of SI

SI was created by Anthony Robbins and Cloe Madanes. What distinguishes SI from other strategic studies is the belief that certain holistic solutions “snap into place” when more people’s needs are met, expressed, and elevated. These actually deliver more benefit with less effort.

Anthony Robbins a recognized authority on the psychology of leadership, negotiations, organizational turnaround and peak performance.

Cloe Madanes was a direct student of intervention master Milton Erickson and was one of the originators of the strategic approach.