Publication Type:

Authors:

Source:

Himalaya Publishing House, Mumbai, p.642-657 (2010)

ISBN:

9788184886573

Abstract:

Paper presented and discussed at the International Seminar on “International Business - Socio-Economic, Strategic ,Ecological, Political and Technological Trends & Dimensions” Organised by Albertian Institute of Management, , Ernakulam ,Kerala on ” 3rd February 2010