Author

Publisher

Provided By

UNT College of Visual Arts + Design

The UNT College of Visual Arts and Design fosters creative futures for its diverse student population and the region through rigorous arts-based education, arts- and client-based studio practice, scholarship, and research. One of the most comprehensive visual arts schools in the nation, the college includes many nationally and regionally ranked programs.

Contact Us

What

Degree Information

Description

This article uses a grounded theory approach to identify three major themes--business, soft power, and whitewashing--in the US media coverage of "The Great Wall" film.

Physical Description

16 p.

Notes

Abstract: Applying the grounded theory approach, this study identified three major themes–business, soft power, and whitewashing–in the US media coverage of “The Great Wall” film, which is the biggest co-production between Hollywood and China in history. It also discussed the interconnections among the three themes and the implications of these interconnections. The connection between business and soft power revealed China’s strategy of enhancing its soft power through business collaborations with Hollywood. The connections between whitewashing and business, and between whitewashing and soft power, suggested the dialectical dynamics among them. This complex dynamics would influence the soft power of both China and the United States.