Share February 10, 1994's comic on:

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The Boss: "We must constantly ask ourselves what we can do to delight our customers."
Alice: "We could stop having these meetings, fire everybody in the room and lower the prices of our products."
The Boss: "I was thinking more alone the lines of a slogan."
Wally: "How about, 'we waste your money'?"

Transcript

The Boss sits at the head of the conference table. He says, "It's not enough to 'serve' our customers..." The Boss continues, "We must DELIGHT them!" Alice asks, "You mean we have to stop price-gouging?" The Boss replies, "No, I think we can still do that." Wally raises his hand and says, "Ooh! Ooh!I know!" Wally continues, "We could stop selling products with known defects." The Boss shouts, "I'm talking about products, not customers!!" Wally turns to Dilbert and Alice and asks, "Do you feel like delighting customers?" Dilbert replies, "I barely have the empathy to pity them."

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Dogbert: I researched how long your customers will stay on the phone trying to get tech support before giving up. Then I designed an audio menu tree that will take them slightly longer than that to reach your tech support. I've seen your user manuals and I assume that you hate your customers' guts. Boss: It's more of an apathy thing.

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Boss: We've decided to charge customers for features they currently get for free. Dilbert: Um... Have you considered how our customers might react? Boss: Obviously. Wally: I'd like to hear how that reasoning process went. Boss: Fine. Customers love us and they will put up with anything we dish out. Wally: So... It's sort of an abusive relationship? Boss: Not yet, but we're trying to move in that direction.

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Boss: How did we do at the trade show? Dilbert: We had a huge crowd around our booth the entire time. But it was just the spillover from the popular booth next to us. The only person who asked for our brochure used it to kill a spider. Some guy tried to steal our extra chair and then Alice beat him senseless with our logo sign. A video of the incident is already on YouTube. It cost us $200,000 to be an exhibitor and we gained zero new customers. So it was just like the last eleven years. Boss: I feel good about next year!

Share June 21, 1991's comic on:

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The Boss: It's going to be another year of flogging dead horses. But somehow we'll muddle through our internal bureaucracy, gouge our customers, and keep getting our tiny paychecks.
Dilbert: Sir, Wilson turned into a clump of uninspired sod.
The Boss: It's just as well; he had a bad attitude.

Share October 25, 1991's comic on:

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Dilbert sits across from the Boss's desk. The Boss says, "We've got to focus more on the needs of our customers." The Boss points to a man standing next to him and says, "I've hired famous business consultant Tom Peters to follow you around and make passionate criticism." Tom stands behind Dilbert while he works. Tom waves his arms as he asks, "Is this quality? Are you truly focused on the customer?" Dilbert thinks, "Great . . . He's a spitter."

Transcript

Dilbert points to the ceiling and says to a roofer, "The roof is leaking there. Can you fix it tomorrow?" The roofer replies, "Well, like all members of my profession, I'm unreliable. However, I could give you a quote and then never show up or return your calls." Dilbert says, "You're hired. Nobody else would even show up for the quote." The roofer says, "I depend on repeat customers."