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W e got a look at Entrepreneur Barbie back in February when Mattel introduced her at Toy Fair 2014. Today, girls everywhere didn't just get their chance to buy the new doll; they also got an opportunity to chat about dream careers and get some real-world advice.

Mattel, the toy giant that makes the iconic Barbie line of dolls, started to sell the line of Entrepreneur Barbie dolls on its website and on Amazon for $12.99. The dolls will be sold in other retail outlets starting in August.

But Mattel went further, as it revealed a committee of women billed as Barbie's "chief inspiration officers." We're not talking about Skipper or other FOBs (friends of Barbie). These are 10 real-life, really successful female entrepreneurs who Mattel has enlisted to spread the word about getting girls interested in business and technology. Among Barbie's CIOs include the founders of One Kings Lane, Rent the Runway, Plum Alley, Genuine Insights Inc., The Tom Kat Studio and Sugarfina.

"When you ask a girl what a computer scientist is, she usually pictures a geeky guy typing away," Reshma Saujani, the founder of Girls Who Code and one of Barbie's CIOs, told Wired. "And then we wonder why girls don’t pursue careers in tech! We have to change popular culture and start showing more women — more cool, dynamic, creative women — in these roles.”

Kim Stoegbauer, another of the CIOs and the entrepreneur behind The Tom Kat Studio, a party planning blog and online shop, took part in an interview on the Barbie.com site that delved into her dreams when she was a little girl, what she was like in school and whether she played with Barbies as a girl (the answer there is a yes).

J. "Josh" Jennings Moss has spent time on the police beat in Florida, on the political trail in Washington, D.C., and on the business front in New York. Among the places he’s journalized: Condé Nast Portfolio, FoxNews.com, ABCNews.com, the Advocate, the Washington Times, and the Tampa Tribune. Josh graduated from the University of Arizona and lives in New York City.