Day 5 - IFA International

SPECIAL FEATURE: CAMERAS

SPECIAL FEATURE: CAMERAS & OPTICAL DEVICES CAnOn’S EOS 7D GOInG BACk TO ThE DRAwInG BOARD TO DESIGn A nEw PhOTOGRAPhIC ExPERIEnCE Canon has unveiled the EOS 7D digital SLR camera – a completely new design to meet the specific demands of photographers. Incorporating a new 18MP APS-C CMOS Sensor, developed by Canon, the EOS 7D also features: Dual “Digic 4” processors to offer fast, high-quality performance in all light conditions, an ISO range expandable to 12,800 and continuous shooting at 8 frames per second – without the need for additional accessories. Impressive technologies are matched by excellent build-quality designed with the photographer in mind – to create a whole new photographic experience. During extensive development Canon say they went back to the drawing board, listening to photographers worldwide in order to design the EOS 7D to meet their specific needs. Commenting on the creation of the EOS 7D, Mr Uchidoi, Group Executive of Photo Products Group, Canon Inc. Japan said, “We consulted over 5,000 photographers worldwide and asked them what they most wanted to see from a camera. Matching this insight with cutting-edge technology, we were able to develop a camera that truly gives photographers the versatile tool they require to experiment with their images.” The EOS 7D also incorporates a new metering system. The Focus Colour Luminance metering system (iFCL) intelligently measures focus, colour and luminance, across 63 zones. Complementing the 19 AF points, the dual layer sensor is able to gather information from each distinct zone to obtain a more accurate and consistent exposure. The camera features a new 3-inch Clear View II LCD screen with a solid structure screen, designed to combat glare by removing the airgap between the LCD’s protective cover and the liquid crystal. This new screen has a viewing angle of 160 degrees and is effective even in bright light. As with the EOS 5D Mark II, an ambient light sensor on the side of the screen can set brightness automatically depending on the environment. The camera is compatible with a wide range of accessories so it can easily be integrated with a photographer’s workflow. The Wireless File Transmitter (WFT-E5) allows extensive camera control via a web browser – allowing photographers to control the camera using a webenabled mobile device. The EOS 7D is compatible with all EF and EF-S lenses as well as Canon EX Speedlites. The Canon EOS 7D can also be used with Battery BG-E7, and remote controllers and switches such as the remote Controller RC-1/RC-5. Outdoor Exhibition Space / 2200 nEw hIGh FOR MID-RAnGE CAMERAS PAnASOnIC LUMIx DMC-GF1 PUShES ThE EnVELOPE and shutter speed preview through the live view. red, sleek silver, and clean white. Panasonic has just launched the Lumix DMC-GF1, the latest addition to the Lumix Micro System series of interchangeable lens system cameras based on the Micro Four Thirds system standard. “The new camera is the world’s smallest and lightest system camera, it has built-in flash and features a compact flat body for operating and shooting ease,” Sven Dabelstein, Senior Manager, Product Marketing DSC/Camcorder/ GA – Consumer Group, Panasonic Marketing Europe, said. “It also effectively optimizes the advantages of a system camera to assure outstanding image quality. The new camera is capable of recording vivid still shots and smooth motion pictures. It also features the advanced AVCHD Lite movie for recording extended HD movies, networking with other AV devices and recording in the Motion JPEG format for greater compatibility with PCs.” The DMC-GF1 comes with unique functions that include exposure meter, aperture preview “A number of accessories, including the Live View Finder that provides fulltime live view, makes photography a lot more fun, while expanding the user's artistic capabilities,” Dabelstein said. The camera comes in four colours: true black, active Experienced photographers will find the GF1 an ideal everyday camera, while those new to system cameras will see that it gives them the potential to explore realms of photography far beyond the limits of compact cameras. Hall 5.2 / Stand 101 12 www.ifa-international.org IFAInternational • Tuesday, 8 th September 2009

SPECIAL FEATURE: CAmERAS & oPTICAL dEvICES ICoNIC BRANd LAUNCHES NEW CAmERAS PHoToGRAPHY ENTHUSIASTS GET UP To 32GB SToRAGE oN ZI8 Photographic company Kodak has just launched two new cameras. Leading the new introductions is the Easyshare Z950 Digital Camera, offering a 10x image stabilized Schneider- Kreuznach optical zoom lens. The lens provides maximum versatility for avid photographers to easily handle both distant and close-up shots. It also incorporates Kodak’s innovative Smart Capture feature, which automatically adjusts focus, flash, and exposure for a great picture in virtually any setting. “The Z950 Digital Camera enables consumers to effortlessly get brilliant shot after brilliant shot,” said Phil Scott, Worldwide Director of Marketing, Digital Capture and Devices and Vice President, Consumer Digital Group. “You can capture great pictures as you move from daytime to night and from family shots to landscapes. And the Z950 delivers all this in a compact form that makes it easy to take anywhere.” Kodak’s new Zi8 Pocket Video Camera is designed to meet the needs of amateur video enthusiasts at the touch of a button, and there is no lens cap, no dials to turn or settings to adjust. The new camera’s range of advanced features includes, Full HD 1080p video capture wherever you go, built-in electronic image stabilization for sharper videos and reduced blurring; Vivid 2.5” colour LCD; Flexible swing-out USB arm for fast uploading, sharing, and charging; 5 MP 16:9 widescreen HD still pictures; Easy upload to Facebook and YouTube; “The new camcorder is compatible with both PC and Mac operating systems,” Scott said. “Plus you can record up to 10 hours of HD video with the expandable SD/SDHC card slot that can hold up to 32 GB and capture family and friends in their best light with the smart face tracking technology, or record from a distance and playback on your TV conveniently with the optional Pocket Video remote control.” Hall 9 / Stand 101 AdvertoriAl THE RETURN OF A LEGEND In 1959, Olympus changed the face of photography by pursuing one simple idea: create a camera as easy to use and carry as a pen. Designed by renowned style guru Yoshihisa Maitani, the Olympus PEN triggered a camera boom through the end of the 1970s. Today the legend comes alive again with the release of the E-P1. Incredibly small in size, retro style, and ease of use are a nod to the PEN’s past but the D-SLR quality and a host of new features brings it to the future. Now everyone can have the best of both worlds: high-end design and D-SLR performance. The E-P1 is available now for purchase. Hall 17, Stand 106 IFAInternational • Tuesday, 8 th September 2009 www.ifa-international.org 13