Visitors are invited to indulge in multiple ice cream tastings during their museum experience

The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

More than half-a-million visitors from 65 countries around the world have visited the museum

Maryellis Bunn, founder

More than half-a-million visitors from 65 countries around the world have visited the museum

Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions

Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions

After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC

The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic

Immersive installations at the museum celebrate the sweeter side of life

Since opening, MOIC has led with the intention of providing fun and inclusivity to all

Visitors are invited to indulge in multiple ice cream tastings during their museum experience

The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

More than half-a-million visitors from 65 countries around the world have visited the museum

Maryellis Bunn, founder

More than half-a-million visitors from 65 countries around the world have visited the museum

Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions

Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions

After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC

The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic

Immersive installations at the museum celebrate the sweeter side of life

Since opening, MOIC has led with the intention of providing fun and inclusivity to all