Upland Software Acquires Waterfall

Leading cloud-based mobile messaging platform will be combined with Mobile Commons to form Upland Mobile Messaging.

Waterfall is a leading cloud-based mobile messaging platform that allows brands to build their existing customer database and drive top-line revenue with targeted, relevant mobile content. Companies in industries like retail and quick service restaurants use Waterfall’s solutions and strategic expertise to extend their conversations to mobile customers.

Waterfall, and its strength in Android RCS, SMS/MMS, Wallet, rich media, and push solutions, will be combined with Upland's scalable and secure Mobile Commons mobile messaging solution, to create the industry's most powerful application-to-person mobile messaging platform. The combined solutions are now called Upland Mobile Messaging (UMM), and will be part of Upland’s Digital Engagement product family.

Why did Upland Acquire Waterfall?

By uniting the three messaging platforms, Upland Mobile Messaging creates a single enterprise-grade end-to-end solution that transforms the way that companies and organizations communicate with consumers. Using natural language-based messaging, smart campaigns, and multi-channel communications across SMS/MMS, Facebook Messenger, Android RCS messaging, and mobile wallet, Upland Mobile Messaging allows any organization, across any industry, to reach their target consumer. Upland Mobile Messaging also enables integrations with many other platforms, including CRMs, analytics tools and other social messaging applications.

To view more details about this announcement, review the press release.

To discuss Upland’s acquisition of Waterfall with an Upland executive, please fill out this form.

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