Past Speakers

Carissa Ganelli

Chief Digital Officer,Subway® Restaurants

Carissa Ganelli is the Chief Digital Officer for Subway® restaurants. In her role, she is responsible for the company’s global digital strategy and leads Subway Digital, a team dedicated to transforming the guest experience through the integration of digital tools and an omni-channel strategy.

With more than 20 years of digital experience, Carissa manages all aspects of Subway Digital, including product innovation and management, and digital marketing.

Carissa joined Subway as Vice President of Marketing Technology in 2016. Prior to this, Carissa was CEO and founder of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue, and held several digital marketing and strategy positions with top companies such as Digitas, enews.com and Coopers & Lybrand Consulting.

Carissa has a Bachelor of Arts from Bryn Mawr College and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.

Kristen Engelhardt

Vice President, Voice of the Customer,Salesforce

Kristen Engelhardt is the Vice President, Voice of the Customer, responsible for Salesforce's collaboration with its 2M-member customer community for business impact and customer success. Kristen and her team listen to and engage with 30,000 customers every year through focus groups, survey research, live listening events and community enablement programs. Their mission is to infuse these voices into the company's product, pricing, marketing, sales and adoption strategies.

Kristen began her technology career at Gartner Group and has held leadership roles in Product Management, Product Marketing and Customer Advocacy for almost 20 years. She is inspired every day by the innovation and transformation salesforce customers bring to their organizations, industries and each other.

Nick Allen

Global Director of Design and User Experience,GE Healthcare

Nick began his career in 2005 as the founder and CEO of a network appliance startup company based out of Illinois Institute of Technology’s incubator program. Most recently, he served as the Director of Technology for GE Healthcare’s US Service division from 2012-15, and currently leads Design and User Experience for GE Healthcare’s $6B/yr Global Service business. Nick has over 15 years of Lean, Six Sigma and Design Thinking experience, with influences from Stanford D School, IDEO, Menlo, and ShingiJutsu.

Nick is a collector and restorer of Vintage Computers (Apple1, Xerox Alto, etc), some of his works are in the Deutsches Museum, Xerox Museum, MOMA and the Computer Museum of America. Nick is the founder , which is bringing world-class education to K-12 students in Haiti. Nick loves spending time going on dates with his wife Becki, having family weekends with his 3 kids, and building new creations in his home laboratory (current project is a nuclear fusor).

Laura Messerschmitt

Vice President of Customer Experience,GoDaddy

Laura Messerschmitt is the Vice President of Global Customer Experience for GoDaddy, where she leads customer insights and experience strategy for GoDaddy's seventeen million small business customers. She has also held roles leading social media and customer marketing at GoDaddy. Prior to GoDaddy, Laura led marketing for a startup, Outright, which was acquired by GoDaddy in 2012. Earlier in her career, Laura was at Intuit, leading product management for QuickBooks and establishing Intuit's small business presence in social media. She also worked at Deloitte Consulting as a strategy consultant. Laura has her MBA from Stanford University and graduated Summa Cum Laude from UCLA with a degree in Mathematics.

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Strategy Institute is an established leader in delivering timely knowledge and best practices to customer experience and marketing professionals. Strategy Institute has cultivated an elite conference portfolio geared towards CX executives including: Digital Customer Experience Strategies Summit in New York, Chicago and in the United Kingdom, Customer Experience Strategies Summit in Toronto and Digital Marketing for Financial Services in Toronto, New York and San Francisco. Through powerful business intelligence, SI summits enable senior Digital CX and marketing executives to stay competitive and relevant.