Friday, June 3, 2011

New branding

The new sign above the PPCFC club offices on St 200

Fresh from the news that Bojan Hodak has flown the coop to China, I went to the Phnom Penh Crown office this morning to have a chat with the new caretaker coach, Bouy Dary, picking his brains on what's happening off the field and his thoughts on the team for tomorrow's crucial match against the Army. Dary worked like a trojan during the recent AFC President's Cup to make sure arrangements went smoothly and I know he will put everything into his stint as caretaker of the first-team, whilst at the same time keeping a close eye on his beloved Academy boys. He's one of the most promising coaches in Cambodia, nay SoutheastAsia, and at 27 he has years ahead to make his mark. He has no desire for the top job at the moment, content to develop the club's ground-breaking youth Academy, but this experience will serve him well I'm sure. Whilst at the office on Street 200, it was good to see that the club office is now sporting a brand new sign outside. It's been a few months in coming and we had to amend the design when we changed offices recently, but it's now on show and will act as the magnet to help sell the club's merchandise, such as replica team jerseys, scraves, pennants and the like. We want to have our own club shop selling this stuff in due course, but small steps at first. The team will be off to Singapore in a couple of weeks and I'll be tagging along as press officer as we face one of the island's most formidable teams, the Singapore Armed Forces. Should be a good experience though.