Humans in business. New talk live - SaaS Metrics. One Month today to Business of Software Conference USA...

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Human beings, their thoughts, feelings, motivations (conscious and subconscious) are complex things. Far more complex than any software system. That's one of the reasons running a software business can be so hard.

When Neil Davidson set up Business of Software, 11 years ago, he wanted it to help people who were great at software, but found themselves in the relatively unknown territory that comes with managing the growth of a business. As well as managing your culture, your team and your finances, it's important to manage your own mental well-being, in order to be effective in your business and to meet your own fundamental needs as a human. Ignore at your peril.

In exactly one month from the moment we press send on this update, Jason Cohen will be opening BoS USA with his talk, "healthier mind for a healthier business", and that topic prompted an interesting exchange on Twitter this week. How do we bridge the gap in perception between what it is to be "human" and the seemingly impersonal world of "business"? Natalie Nagele's talk on keeping the fun in your business is a good starting point. (If you've not got your ticket for BoS USA, do hurry - there's not much time left to get the August rate).

Past talks from BoS which provide more food for thought on this topic include:

Summer reading list: We asked this year's BoS USA speakers what book had the most influence on their lives - some interesting responses, some famous and some less famous feature. Read more on our blog. Before you click, what book has had the biggest impact on you? Why? We will feature a few in another blog post.