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Reebok NPC UK x The Good Company

Hailing from Allen Street on New York’s notorious Lower East Side, The Good Company is committed to stepping outside their comfort zone in search of new experiences. Using Reebok’s NPC UK trainer as the guide for their latest collaborative journey, the store has designed a classic sneaker for fellow jetsetters.

For anyone planning a journey to foreign lands, the most essential piece is the humble passport. Inspired by the pocket-sized proof of identity, The Good Company have produced a pair of Reeboks that you likewise won’t want to leave home without.

Originally known as the Newport Classic, Reebok’s NPC tennis shoe first appeared in 1985. Quickly establishing itself as a country club staple, the model was soon adopted by hip-hop culture, remaining a go-to option for street style aficionados ever since. The plush navy suede and golden branding mimic the cover design of American passports, while grippy gum soles are reminiscent of the dog-eared edges of your most faithful travel companion.

The Reebok NPC UK x The Good Company drops on Friday 15th of September for the retail price of R1699.00