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Last December Amazon Appstore launched Coinstoppable, an Amazon Coins promotion that allowed customers to buy Amazon Coins at a discount and get more of the apps, games and in-app items they love on Fire tablets and Android devices.

Today, we’re excited to announce that Coinstoppable is back! From May 11th through May 25th, new Amazon Appstore US customers can save 35% off $100 worth of Amazon Coins, and gain access to additional deals, in-game events, and exciting new content updates from top game developers. In addition to discounts when buying Amazon Coins, customers can earn up to 30% Amazon Coins back on in-game purchases in many great games.

For developers, Amazon Coins offer customers more incentives to download and use apps and games. Customers save when they pay using Amazon Coins, while developers continue to earn their standard 70% revenue share.