2. Use videos on your Facebook Page – people love video clips, that’s why You Tube is the second largest search engine in the world

3. Give something back to your fans – tips and advice, special offers, invitations and quizzes are all great ways to get people involved with your Facebook page

4. Create a connection between Facebook and the outside world – integrate traditional advertising with Facebook. The Facebook logo is widely recognised – why not add it to your newspaper advertising and other printed collateral

5. Use Facebook to grow your list of email contacts – your e-newsletter is a great way to increase awareness of your Facebook page

6. Try and introduce new services and products on Facebook first – it’s a great way to reward your Facebook fans – and attract more – by giving them something before everyone else

7. Integrate your social content by incorporating content from other social media channels like Twitter or You Tube

8. Reciprocity. By liking the Facebook pages of other businesses and potential customers, Facebook will notify the administrators of their pages. In return some may decide to like your page.

9. Give people a reason or incentive to like your page. Simply instructing people to ‘Like you’ isn’t always enough!

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About Louise Hudson

Hello World - I am Louise Hudson, mum, wife and Social Media Manager. Following a media sales career in London I found myself settling on the borders of Leicestershire and Lincolnshire and doing all those grown-up things like starting a business and family. My passion is making a difference to businesses by engaging their customers