As the plan is implemented and updated over the course of the 10 to 20 year master plan lifespan, please consider
the following items:

1) A very effective strategy to accommodate significant MS Campus expansion is to provide workforce housing near
campus. A further improvement to this strategy is to apply "preferences" for such workforce housing,
whereby local workers (who will have very, very short commutes) are prioritized over those who work farther away.
The federal Fair Housing Act (FHA) permits thoughtful plans for local workforce preference housing, provided social
justice issues are addressed. Many cities are adopting such policies.

2) Please keep a sharp eye on Personal Rapid Transit technology as it evolves. A MS campus PRT circulator system
would make transit, ridesharing, carsharing, and other Transportation Demand Management (TDM) efforts significantly
more effective. A very preliminary MS campus PRT system has been sketched, with 29 stations, 9.5 miles of elevated
guideway, and an "external" station for the Pro Sports Club: http://www.cities21.org/MScampus.png - with Microsoft
MapPoint maps and http://www.cities21.org/MScampusAerial.jpg - with Microsoft TerraServer 2002 aerial photography. Four variations of PRT technology
are currently under development in MN, TX, UK, and Korea. PRT procurements are underway for Heathrow and Dubai
International Financial Center. Should a commercial system come into operation and prove out compelling economics,
reliability, and safety, further cost/benefit assessment for MS campus is warranted.

3) The master plan's goal of reduced SOV mode share from 72 to 70% is commendable, but a reduction to 62% or less
would better accommodate the projected workforce expansion.

4) Microsoft's extensive TDM program stands in the nation's top 20% for suburban job sites. Microsoft's 43-vehicle
shuttle bus system is by far the nation's largest. Unfortunately, as a nation, we're not having much success reducing
suburban congestion. There is only one proven suburban TDM technique to create a significant nominal solo driving
reduction: parking cash-outs / parking charges. The U.S. Environmental Protection Agency's Best Workplaces for
Commuters Division compiled 41 TDM case studies. For parking cash-outs / parking charges, nominal solo driving
reductions were 16%, 25%, 28%, 20%, 16%, 25%, 34%, and 25%. No other TDM tools produced a nominal suburban solo
driving reduction of more than 5%. (For details, see: http://www.cities21.org/tdm.htm).

5) Accurate, real-time parked vehicle counts will be very helpful in tracking trip reduction created by individual
transit investments and TDM programs. Inexpensive wireless technology for such tracking is now available. It
is hard to imagine MS's real-estate group funding a campus-wide car tracking system, which could easily cost upwards
of $4M. However, Microsoft's Automotive Group may have a vested interest in seeing a pilot system developed on
the Microsoft platform.