Knowledge Base Articles

What's the use of having a great product, price, advertising
campaign, and other elements of a marketing mix that work wonders for a
marketer but that lacks good packaging and aesthetic appeal? Packaging
is as important an element of the promotional mix as pricing, features,
etc.
Packaging in itself consists of various factors that can help
a marketer sell the product. In fact, many marketers understand the
importance of packaging as it directly influences interest in the mind
of a buyer and induces him or her to try out the product outside his or
her normal buying pattern.
The packaging of a product can work
wonders for the business by promoting the product through word of mouth,
visual display of product, shelf promotion, etc.
Proper planning
of packaging gives the product an aesthetic appeal, use of colors makes
it attractive and shape may give it a curiosity factor. Safety and
security of the product are concerns as well.

Promotional goods including printed promotional items and
corporate gifts are inexpensive and cost-effective as compared to other
conventional channels of communications, yet they are more powerful and
effective. Printed promotional items like bottle openers, desk sets,
passport covers, purses, jumpers, hats, mugs, pens and pencils and many
more are delivered among your target audience while corporate gifts are
handed out to business executives and employees at seminars,
exhibitions, conferences, trade shows and conventions.
These
printed promotional goods are highly acknowledged by your recipients as
they enjoy receiving and using them and your brand gets exposure on the
consistent basis. Promotional items are very effective for keeping your
brand name in front of your prospects for a long period of time and
reminding them of your company regularly. Among different printed
promotional items and corporate gifts, I think that promotional sweets

It seems like there is always a holiday either coming or having just left and preparing for the holidays seems to be always on your mind. It's never too late, or too early, to think about promotional gifts to give to your clients and staff for the holidays.
It is always a polite gesture to have promotional gifts to give to your staff and clients during the holiday seasons and there are many promotional gifts to choose from online stores. The type of promotional gift you choose will depend on the type of clientele you have and the staff you have, the type of holiday that is upcoming, as well as the business that you run to help you determine what promotional gifts you want to purchase. It's always also a good idea to have more than one type of promotional gift to give away, because sometimes what will do for one client or staff member just doesn't fit another.
On the low end of the promotional gifts scale are promotional pens, mugs, key chains and others. These promotiona

If you have ever wanted to sell products from home for extra
money but did not want to invest into building a huge successful
business then you will find the ease of sourcing products from a real
drop shipping wholesale distributor to handle just what you are looking
for.
If you do not have the time to start a legal business, buy a
bulk quantity of products from a bulk wholesale distributor, build a
website, and market your products over the web then you need to source
products from a drop shipping wholesale distributor.
There are a
lot of average people out there just like you wanting to make some extra
money on the side who are going to try to use you. Some people have the
knowledge of knowing where to source decent name brand products at
wholesale prices. They purchase their products from a bulk wholesale
distributor and offer those products to people like you, marking the
price up a little bit for you to sell. They promote themselv

With most everything going green today, it makes perfect sense
that there would be a smart alternative to plastic bottles. With the
popularity of bottled water, I was pleased to discover the "green
bottle", the stainless steel water bottle that simply makes sense and is
the smart choice over plastic bottles. It really is the "makes
sense"option especially when it comes to buying the perfect container
for you to take with you when you want to travel with liquids. If you
are looking for an alternative to plastic water bottles, consider
getting a stainless steel water bottle for your water and other
beverages. I recently did some online research about green bottles, and I
discovered that there are many varieties from which to choose from.
To
begin with, let's briefly discuss the problems with plastic bottles.
Using plastic bottles for your water no longer seems to make sense.
Recent studies have come out reporting serious health issues with BPA, a