Understanding Facebook Edgerank

18.12.2015

Do you have a good amount of Likes on your Page? Are you posting high quality content on a regular basis? Then why aren’t you getting any feedback?

The chances are that people simply aren’t seeing your posts, so instead of working on recruiting new likers and demanding feedback, you need to work on attracting and engaging with the followers that you already have. This is where Facebook’s EdgeRank algorithm comes into play.

Edgerank is Facebook’s way of streamlining what you see; so that you see what is most important and relevant to you. It’s simple: the more you interact with a page, the more Facebook will identify you with it, and therefore over time the more content you will see. Here are the three elements of EdgeRank, and how they can make or break your Facebook Page’s success:

Affinity

Affinity is how close Facebook gauges you are with a particular Page. If you Like the Page once but have never visited it again, chances are you won’t be seeing any of its Posts in the future. The more a user interacts with a Page, through Liking Posts, Commenting and Sharing, the more content Facebook will show that user. So it is important to nurture the feedback loop.

Weight

Different types of Posts have different strengths, and for Facebook, photos and videos rank on top. The more weight that your posts have, the better your EdgeRank. How engaging a Post is also determines its weight.

Time Decay

Fresh content is just that; fresh. But EdgeRank continuously tweaks and changes so that it can always provide you with the content most relevant to you.

With this in mind, there are ways that you can boost your own Page’s EdgeRank to start seeing positive results. Take the time to engage with users that leave you feedback, and engage with them too, both within Facebook and beyond it. Pay attention to your Insights; what types of content worked from one week to the next, and built upon those strengths. Increasing the amount of Posts could also help; start with two or three posts a day and then slow down to four a week and see if you notice an increase in interaction.