As data and analytics become more and more critical to marketing, marketers need tools and capabilities to help them make sense of information and understand how to apply it. The Audience Development Manager will need the following:

Industry and Data ExpertiseHigh proficiency of online advertising, metrics, terminology, industry best practices and trends. Programmatic Advertising experience preferred. Understanding of and experience with all audience development channels - SEO, social, newsletter, partnerships, programmatic buying, etc. Familiarity with analytics platforms. Must be versatile and able to adapt to constantly changing marketplace and environment. Understand usage, overlap, extension, amplification, local for programmatic, direct marketing and personalization.

Operational Excellence Build proprietary audiences across data assets with online and offline data; first, second and third party data. Collaborate with accounts team to set pre campaign targets and build media plans. Optimize audience reach efficiency during campaigns to ensure ROI. Package post campaign reports for Accounts Team. Define, maintain and govern a portfolio of audience definitions including first and third party data for both prospecting and nurturing (lead generation and demand generation) of Audiences through the DMP tool and other relevant tools Develop best practices for audiences sizing, characteristics and ability to apply demographic and behavioral data insights to audience segments