Beyoncé and Jay-Z will not be able to trademark the name Blue Ivy. The U.S. Patent and Trademark Office ruled against the couple’s petition to trademark the moniker of their daughter, so they can potentially have the exclusive capacity to slap her name on baby products like diaper bags and cosmetics. A Boston wedding planning business with the name Blue Ivy also attempted to trademark the name and failed. The Patent Office ruling allows wedding planner Blue Ivy to continue using the name for that sort of business and Beyoncé and Jay-Z to use it for other, unrelated endeavors. So buck up: a tube of baby lipstick with the name Blue Ivy on it — and endorsed by Blue Ivy’s parents — could still be coming to a store near you. (Rolling Stone)