This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

About

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.

In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

More Than a Blog

We also aggregate our Twitter feeds, video and pics, blog network, portfolio of best practices, the events we will attend and job openings here. It’s our platform – a jumping off place – our homebase for conversation. So, jump in, the water’s fine.

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

Businesses frequently dive head first into social media without first mastering the basics and asking themselves the question – why do we want to be social? As their social media activity progresses, holes begin to appear as a result of a lack of research and insights that would have informed their strategy from the outset.

Join CMO of Radian6 David Alston, VP APAC of Radian6 Charlie Wood and Brian Giesen Regional Director of Social@Ogilvy Australia and others for an exclusive, frank panel discussion on how social media listening should be the first step in establishing a meaningful social media strategy for a business – one that is lasting, engaging and rewarding for both customers and stakeholders.

This free event is the first in 2012 from the newly rebranded Social@Ogilvy team in Australia, and we would love to see you attend.

Viral Radar

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.