One of the designers who made it happen

Winner
- Tom Underwood

Tom is a very talented designer. He knows how to read a brief and how to translate it into something that is clever, simple and aesthetically pleasing. Tom is both a good listener and a good communicator, plus he never gives up. Thanks so much Tom, I really enjoyed working with you!

- Menova

How Menova started their logo design journey

Who are you known as?

iWorkSmart

Tell us a bit about who you are and the people you reach

We are a startup. Our company teaches people in big organisations to focus on important work & use digital collaboration tools (like em?ail, shared calendars, Skype, sharepoint, google+) more efficiently.

We are all about:
Helping people to create positive work habits/ having some fun along the way/ helping people to feel more relaxed at work especially around electronic messaging and time pressures/working together /sharing ideas/ people of every gender and race

Here's what we tell people:

DON'T SWEAT THE SMALL STUFF, IT MAKES YOU SWEATY
Say 'no' to low value tasks. They sap your energy and distract you from achieving what's important.

ALL THAT GLITTERS IS NOT GOLD
To stem the tidal wave of information prioritise, filter and communicate using the need to know versus nice to know rule.

WHEN YOUR BRAIN IS ON FIRE, DO YOUR MOST IMPORTANT WORK
Your brain is like a battery. Make hay wile the sun shines.

TO LAND THE PLANE, CLEAR THE COCKPIT OF DISTRACTIONS
Do one thing at a time. You will save time, be more creative and make fewer mistakes.

TWEAK YOUR ENVIRONMENT: HIDE THE CHOCOLATE AND DRIVE WITH AIRBAGS
Challenge yourself to change the context to support the new habits you are trying to form.

What industry do you think your business is most related to?

Business & Consulting

Logo types to explore

Pictorial mark

Emblem

Character

To give us an idea of the overall feeling of your brand, let us know which styles you lean towards

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Other notes

The look:
Clean/ fresh / / easy to read / visualy tells people what we do

While we are starting with a logo, we will also require business cards, a standard presentation template (eg PowerPoint) and a brochure/ leave behind fairly soon. Next steps after that will be Invitations to events (hard and soft copy), a web site and a standard document template for correspondence, reports and training materials (eg manuals).