Guild said the new app was vector based, with the ability to use two-finger rotation to achieve any angle. He also said it was "super fast" and supported the height of the iPhone 5's 4-inch screen.

Apple ignited consumer fervor last month when it opted to dump Google Maps from iOS6, forcing users to switch to Apple's app, which many users found to be underwhelming or inaccurate when compared with Google's offering. Google has reportedly been "scrambling" to finish a replacement Google Maps application.

The situation led CEO Tim Cook to issue a rare apology for Apple's beleaguered map application, saying that Apple was "extremely sorry" for the frustration felt by customers and vowed to improve the program.