What is Content Creation

Troy is an expert at creating web content and blog posts. What does that even mean?

Troy is a writer, and over the course of the last decade or so has written on a number of topics, from GIS to business, to even more personal subjects.

Why is that important? Well in the most recent Google update, they stressed not only how important it is to have a website with good content and a good user experience, but the emphasized one more thing:

The person who writes your content needs to be an expert.

Once, this was determined by Author Rank, but si9nce that is dead, Google is looking at other factors, like actual expertise. You need entertaining and educating web content, and you need it written by someone who Google recognizes as an expert.

Read this article from Search Engine Journal that explains the newest Google update in more detail. Read this article, one Troy wrote for Fridge Magazine, that explains How to Create Linkable Content that Works, and this article, written for Tweak Your Biz that explains why good content writers hold the key to the internet kingdom. Want to know all the subjects Troy has written about? Check out his work here, on Contently. Included in the list is his post titled Four Spiritual Truths you