Opteo Software

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.

Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.

Ad copy testing

AdWords traffic report

Analytics

Audience builder

Dashboard

Task management

Supported Operating System(s):Web browser (OS agnostic)

45 Reviews of Opteo

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Software Advice Reviews (1)

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Neil from Kallidus
Specialty: Other
Number of employees: 51-200 employeesEmployees number: 51-200 employees

February 2018

February 2018

Great PPC management software for a low cost

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I'd looked at a number of PPC management systems and Opteo came out on top for functionality and value for money/

Pros

The user interface is really nice. It's easy to navigate and the cost is low. I particularity like the ad performance reccomendations

Cons

The reporting could be better, some things are a little difficult to find in the system. It would be great if it could assist you more in setting up re marketing campaigns

Super useful tool for agency with multiple adwords account

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This tool let you manage super easily multiple campaigns and see what is wrong with a glance. The tool always offer good recommandations for each account. It's really a good way to save time. We immediately fell in love with the app.

Review Source: GetApp

Yvonne from ColemanCDT

January 2018

January 2018

Superb & affordable. It has save me hours of work and provides real data for solid decision making.

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Time savings and precise data analysis for better and quicker decision making.

Pros

The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!!

Cons

The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet.

I love it. Great product. Saves me time every day. I can focus on the big picture more - great!

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Better CPL, better quality score, better ads, more traffic etc.

Just good things.

Pros

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision.

It's super user friendly, and keeps good track of my budget/spend.

I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it.

Great product; and nice support team as well.

Cons

Very little. I don't really have any bad things to say.

I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

Opteo feels like an extension of me as an AdWords Expert - it moves the way I move!

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Pros

- I can manage 10 clients in the time it used to take me to analyze one
- It finds some of the smallest issues that I missed, eg. forgetting to add an Ad Extension to 1 campaign out of a 100
- A lot of AdWords scripts & "automations" I used to use I don't have to anymore - it's a standard feature! (eg. N Gram analysis)
- The ability to edit and customise both negative and positive keywords from a Search Term "report" without having to open Google AdWords

Cons

My only con was the fact that I could not edit keywords from flagged Search Terms for the purposes of negative or positive keywords - but this was addressed in the last update so I'm over the moon!

Time and Money Saver

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Easy to use interface with good recommendations. It helps keep client hours well within our retainers and allows us to do more special projects. Opteo is helping us be more efficient with our time and helps us grow our client

Cons

Getting some automation would be good. Budget and keyword optimizations would be nice to set to automatically change based on a situation.

Excellent Adwords tool for those who want to remain in control of bidding

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This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us

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Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance.
The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

Cons

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

Review Source: GetApp

August 2017

August 2017

One of the best AdWords tools around

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Opteo had changed the way we work in our agency. Optimizing accounts used to be sifting hour after hour through a lot of data on a daily basis. Thanks to Opteo we receive account recommendations that actually work. Since we started using Opteo almost all of our accounts showed major improvements like better quality scores, more traffic volume, better CPA's and more relevant traffic.

The Opteo team responds quickly to support questions. If you have suggestions they actually listen and add these features to their product. New features are added often, almost on a monthly basis.

I can't imagine a world without Opteo. 3 thumbs up!

Cons

The user interface isn't always clear on some points but that's minor. It also doesn't work ideally on mobile devices.

Review Source: GetApp

August 2017

August 2017

Feature Rich (and Growing) PPC Management Product

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Pros

- Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations.
- Constantly growing feature list. The developers are adding new functionality nearly every week.
- Easily manage an entire MCC's worth of accounts.
- Huge value for the price.
- The support is stellar. Send a chat and usually answered within minutes.

Cons

- The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together.

Exceptional Adwords Software That Puts The Client First

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— Opteo optimizes for the client's best interest.

— Opteo encourages engagement between the marketer and the account.

— The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations.

— Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us.

— Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores.

— Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account.

— Opteo sales team are not pushy, and support is very helpful.

— Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.

Cons

Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

Review Source: GetApp

Paul

July 2017

July 2017

Great Tool To Identify Campaign Performance Issues and Resolve Them Quickly

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The best feature for me is that it saves time. The tool uses analysis algorithms to identify issues and opportunities with keywords, ads, and bidding strategies. Having the tool do this greatly reduces the time I was taking to manage accounts with my own manual process. The tool provides a very good interface to fix issues by adjusting keywords, ads, bidding, or other settings.

Cons

The recent user interface update resolved most of the issues I had. I would like to use the tool to produce PDF reports that I could deliver to prospects to show the issues and the score card of the account performance. I think this would help me win new business.

Easy Way to Optimize Enormous AdWords Accounts

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Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets.

Cons

We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.

Massive time saver, has helped our team immensely!

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Love the improvement suggestions, and the fact it 1) saves me time 2) spots things I have missed or wouldn’t see unless I spent hrs and hrs and hrs. Great customer service also.

Cons

Id love to see some reporting functionality to be able to run reports for our clients straight out of the platform, however we currently have a tool for that. So not a deal breaker, more of a wish list for the future.

Review Source: GetApp

Jörg

June 2017

June 2017

A practical toolbox for Google Adwords Managers

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Opteo (formerly known as Altus) is a practical toolbox for every Google Adwords Manager! I can not live without it anymore, because it saves time & money and ensures an better overall performance!

Perfect for Agencies

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Pros

- View campaigns at a 50,000 foot view or in great detail.
- Saves a bunch of time switching between client ad accounts
- Inexpensive and even offers a referral discount so you can get it for free!
- Write ads, optimize keyword/campaign bids, see relevance scores, and more!

Cons

The only thing I can think of is that sometimes it crashes (albeit very rarely).
It would be fantastic if they expand to include Facebook data.

Review Source: GetApp

Robert Attila

June 2017

June 2017

Opteo is setting up new benchmarks.

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Opteo saves time! What we once used to do via Excel can now quickly be seen in Opteo. This is the best tool I have seen on the market to date to help you maintain and optimize your campaigns. You get quick actionable insights into your campaigns. But the can do even one better, with a click of the button those insight are immediately implemented (Warning: You still need to know what your doing and how it might effect your AdWords campaign) Saving yourself tedious work so you can focus on what's important: your client's. The user interface is also very intuitive. In the end of the day it just works!

How did cope without this?

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A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service.

Cons

Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool.