Rush Limbaugh has rejected an advertisers apparent attempt to reunite with his show after the company initially dropped its ads from the program following his remarks about contraception advocate Sandra Fluke.

The company, Sleep Train, calls itself the No. 1 Bedding Specialist on the West Coast, and most recognized mattress retailer in the region.

In an email to Sleep Train President Dale Carlsen (obtained by The Blaze), a representative of the show says that Limbaugh personally considered the companys request, but denied it considering its public comments following the controversy.

Thank you for your requests last week and this week to restart your voiced endorsement in local markets of The Rush Limbaugh Show, the email begins. Rush received your requests personally.

Unfortunately, your public comments were not well received by our audience, and did not accurately portray either Rush Limbaughs character or the intent of his remarks. Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.

Here’s what I think is Rush’s plan; Let Carbonite come back. Gladly take their money. Whether Rush’s audience buys Carbonite is beyond his control. I suspect they won’t and I also suspect Rush knows it. He can’t say that of course but it’s really a double whammy...Rush gets Carbonite’s money and his listens still don’t buy Carbonite’s products. Suckers!

It’s not a classic rock station. It’s a conservative talk station. If you’re talking about my handle, WXRGina, that is a reference to the very first radio station I ever worked at as a jock back in the mid-90s—that was my nickname. Those call letters are no longer in use.

120
posted on 03/08/2012 5:39:41 PM PST
by WXRGina
(Further up and further in!)

It was an interesting coincidence that the day I get my six month car insurance renewal from Allstate that I get a call from my insurance man saying how much they valued us as customers (we’ve had Allstate for about 30 years and was loathe to cut them loose) and I said “yes, we’ll keep you -—for now——but what Allstate did with Rush was plain stupid.” He signed and agreed —so they are certainly feeling the heat....
Pat

124
posted on 03/08/2012 5:41:46 PM PST
by duckbutt
(Those who pay no taxes have no check on their appetite for services.)

Sleep Train’s departure from the program had been billed by some observers as particularly significant because the mattress retailer had been with Limbaugh show for 25 years. Yet the tone of Sleep Train’s withdrawal statement last Friday hinted it might not be pulling out for the long run.

As a diverse company, Sleep Train does not condone such negative comments directed toward any person, Sleep Train said at the time. We have currently pulled our ads with Rush Limbaugh.

Still, Washington Post blogger Erik Wemple called Sleep Train’s decision “an act worth crediting,” saying that lost ads would have more of an effect on Limbaugh than “well-crafted expressions of outrage from the usual organs.”

I kinda don’t think so, since his morning update would be targeted, too, as an extension of his show, but that’s a good point. The spot is his voice, just like all the personal endorsements, so I don’t really think they’re separate.

126
posted on 03/08/2012 5:43:03 PM PST
by WXRGina
(Further up and further in!)

What are you even talking about?! I saw it with my own eyes! I work at one of his affiliate stations, and I dubbed his own NEW voiced spot in today! It starts next week! It IS the case! I'm sorry you do not believe what I say, but that makes no difference to the truth. Carbonite is back with him, whether you believe it, or not.

129
posted on 03/08/2012 6:12:41 PM PST
by WXRGina
(Further up and further in!)

No. That order was not “in the pipeline.” You don’t know how the ladies in our traffic department have been pulling their hair out over all the pulled ads this week. You don’t know the frenzy of the networks in mandating immediate pulling of schedules. No, you don’t—you don’t know what you’re talking about!

This is a new order. In this new one, they have extended longer than they normally do—though early April. It is brand new.

But, PLEASE don’t take my word for it. Just tune in to him next week, and then get back with me, if you still think you’re right. (what are you, with Media Matters, or something? and sooo disappointed???)

132
posted on 03/08/2012 6:30:19 PM PST
by WXRGina
(Further up and further in!)

According to gaijin, it was Rush who MADE Sleep Train. Its owner was in desperate straits, met Rush who sold him on the idea of advertising on his show that then became popular in the SAC area, and the rest (for both) as they say is history.

I hadn’t seen this, THANK YOU for this ping...! I would have missed it.

Yeah, uh...unfortunately this HAD to be done.

Rush is suuuuper cool to his people —pays high, pays on time, verrrry loyal and sweet.

I know that even after this betrayal Rush really was very tempted to give ole’ Dale a huge mulligan.

But THAT is one of the unfortunate complications of Rush’s spectacular success; strictly speaking he’s just an observer, but he has grown so large that he’s MORE than that:

It’s like in atomic physics —to a single electron’s flight to be visible it must be seen in light. But that light in fact energizes the electron, thereby adulterating the data.

If Rush had taken Dale back, it would have empowered future boycotts and all manner of activism.

It really, really is best if Rush does EVERYTHING possible to avoid impeding any of the damage to Sleep Train that still might play out, going forward.

The sponsors need to know, and especially the smart and ever energetic **Left** needs to see that the sponsors see and dread that.

One time when Rush played football he wasn’t giving it his all, and the coach saw it: at the time the whole team was running some drill where backs were rushing, and hitting the linemen, the position Rush played. The coach wanted to teach Rush that he (the coach) wouldn’t settle for anything less than Rush’s best effort.

The coach took a back aside, whispering some instructions to him:

The whistle blew, and on the next play on the coach’s instructions the back hit Rush with such running force that it laid Rush out flat, making him see stars and reminding him of the standards he’d been neglecting.

The hit was intended to TEACH RUSH A LESSON.

He didn’t forget it, and I don’t think Rush should be the ONLY one subject to such reminders about standards.

IF, as some of the posts here indicate, Rush allowed carbonite back after its nasty comments, the Sleep Train situation is far more personal. It has to do with the long history between Rush and Sleep Train, and his knowing that he MADE that company (that I’d never heard of, being on the East Coast). What a betrayal. So proud of Rush !!!

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