"Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it," Leatrice Eiseman, executive director of the Pantone Color Institute," said in a statement. "Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy."