I recently heard a podcast (HBR IdeaCast) where Jerry Seinfeld shared his insights into innovation. One of his comments stuck with me: “it’s very important to know what you don’t like. It’s good to have an idea, but a big part, I find, of a lot of innovation starts with someone saying: ‘you know what I am really sick of?’ That’s where innovation begins.”

Nestled among towering volcanoes, Guatemala’s Lake Atitlan is often described as one of the world’s most beautiful lakes. Four of the Central American region’s seven biomes meet in the Atitlan region, making it a biodiversity hotspot and a natural “gas station” for migrating birds. But here, as elsewhere in the developing world, a lack of economic opportunities often drives local residents toward activities that devalue local ecosystems for biodiversity and for the people who rely on them for resources.

How can businesses, large and small, make their supply chains more climate resilient and simultaneously become more profitable? Almost any supply chain, but particularly those that are dependent on natural resources, will experience the impacts of a changing climate in all its parts. A recent study by Acclimatise for the IDB’s PROADAPT program, shows that assessing climate change risks and their effects helps businesses better understand their supply chains and strengthen their resilience, and in that process, give them a competitive advantage in the market.