School of Media & Communication

School of Media and Communication (SMC hereafter) at Korea University aims to cultivate ‘Creative Media Architects’ to pioneer and lead the global media and communication industry. We aim to nurture future talents who understand the diverse and complex problems of future media and communication from a balanced perspective and learn to solve problems effectively through creative thinking and data science.

SMC students study a wide spectrum of topics related to media and communication, ranging from the production of media contents to distribution and consumption. Online and mobile media, broadcasting, journalism, film, advertising, and public relations are some topics included in the curriculum.

Two keywords define SMC: ‘Creativity’ and ‘Data Science.’ Through an education program including design thinking, writing expression, visual expression, and digital expression, students polish their ability to produce creative contents. In addition, drawing from data scientific modes of inquiry, learning Big Data, Machine Learning, and Programming enables students to collect, analyze, interpret, and create data. With problem-solving tools learned from various courses, students carry out various tasks to solve media and communication issues.

In and outside classrooms SMC students are expected to voice their ideas and opinions and proactively engage in discussions with professors, other students and their peers.

Through this training, SMC students will grow into media and communication experts who can invent their own original contents, disrupt the current media order, and connect various media forms and contents in a new way, thereby making innovations.

2-1: Connect media with individuals’ cognitions, attitudes, and behaviors as well as understand people’s use of media and communication in relation to other individuals and social groups.
2-2: Cultivate the capability to solve communication problems among individuals and social groups based on acquired knowledge