Productgegevens

Leveranciergegevens

Indicative Software

http://www.indicative.com

Opgericht in 2013

Over Indicative

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products.

Aanbevolen producten

De nuttigste reviews van Indicative

This has been a great tool for me to track different campaigns, email records, etc. Multi-functional

Beoordeeld op 19-12-2017

Hilary Y.

Marketing Coordinator

Heeft de software gebruikt voor:
6-12 maanden

Bron van de reviewer

5/5

In totaal

4 / 5

Gebruiksgemak

4 / 5

Functies en functionaliteit

5 / 5

Klantenondersteuning

5 / 5

Waar voor je geld

Waarschijnlijkheid van aanbeveling:

Niet waarschijnlijkZeer waarschijnlijk

Opmerkingen: Easy to store common events, segments, etc. that I track and refer to them regularly for clients.

Pluspunten: The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.

Minpunten: As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.

The most generous behavioural analytics platform out there

Beoordeeld op 24-6-2019

Ramkumar V.

Founder

Sport, 2-10 werknemers

Heeft de software gebruikt voor:
1-5 maanden

Bron van de reviewer

5/5

In totaal

4 / 5

Gebruiksgemak

5 / 5

Functies en functionaliteit

Klantenondersteuning

5 / 5

Waar voor je geld

Waarschijnlijkheid van aanbeveling:

Niet waarschijnlijkZeer waarschijnlijk

Opmerkingen: Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.

Pluspunten: The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing. Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands. The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

Minpunten: 1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

Powerful behavioral analytics in a simple to use product

Beoordeeld op 2-10-2018

David T.

Growth Marketing Manager

Computersoftware, 13-50 werknemers

Heeft de software gebruikt voor:
2+ jaar

Bron van de reviewer

5/5

In totaal

5 / 5

Gebruiksgemak

5 / 5

Functies en functionaliteit

5 / 5

Klantenondersteuning

5 / 5

Waar voor je geld

Waarschijnlijkheid van aanbeveling:

Niet waarschijnlijkZeer waarschijnlijk

Opmerkingen: Indicative has made it easy for our team to track customer usage of our product and our essential growth KPIs. On the few occasions I've needed to contact support they've always answered my questions quickly.

Pluspunten: - The drag and drop reporting interface makes it very easy for anyone in the team to build complex queries for analysis.
- The dashboards provide a very quick way to keep track of growth KPIs.
- You can setup multidimensional funnels to analyse your customer journey.
- The price: they now offer 1 billion events free per month, which is effectively an unlimited usage rate for the majority of companies.

Minpunten: In the past I ran into a couple of occasions where the tool slowed down somewhat while I was building complex queries, although this hasn't happened recently.

Indicative at Prezi

Beoordeeld op 18-6-2019

Ivan S.

Data Analyst

Computersoftware, 201-500 werknemers

Heeft de software gebruikt voor:
6-12 maanden

Bron van de reviewer

4/5

In totaal

4 / 5

Gebruiksgemak

4 / 5

Functies en functionaliteit

5 / 5

Klantenondersteuning

Waar voor je geld

Waarschijnlijkheid van aanbeveling:

Niet waarschijnlijkZeer waarschijnlijk

Pluspunten: Fast: Crunching some demanding funnel query can be faster and effective in IndicativeAccessible: Once got the grasp of the key reports, it is pretty intuitive for a non data technical person to self serve and answer his/her questions with IndicativeFlexible: We are using it also for AB testing evaluation. It is a bit of a stretch and we don't have (of course) significance calculators. But we made it happen (with some gimmicks) for quickly checking test results

Minpunten: Interface: Sometimes it is a bit cumbersome to modify/copy a modified funnel into a dashboard. Or to copy a report from a dashboard to anotherFeature: A few which I believe are useful are missing:
- batch modifications of multiple funnels
- concept of "session time spent": E.g. " How much time did user performing a specific set of action spent afterwards?"
- Exploratory capabilities: (e.g."I have no clue what happens after a step, can Indicative show me?"
The last one can be addressed with some tricks...

Indicative is a fantastic resource to help us visualize our data and tell great stories.

Beoordeeld op 5-1-2018

Geverifieerde reviewer

Marketing Manager

Entertainment, 51-200 werknemers

Heeft de software gebruikt voor:
1+ jaar

Bron van de reviewer

4/5

In totaal

4 / 5

Gebruiksgemak

3 / 5

Functies en functionaliteit

5 / 5

Klantenondersteuning

4 / 5

Waar voor je geld

Waarschijnlijkheid van aanbeveling:

Niet waarschijnlijkZeer waarschijnlijk

Opmerkingen: We can easily visualize our data.

Pluspunten: I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

Minpunten: The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.