A Limited Too Pop-up Is Coming to New York City

According to WWD, everyone's favorite middle-school brand, Limited Too, will be rising from the ashes to debut a series of pastel pink "back to school" pop-up stores in New York City next month. If you're in the general Manhattan vicinity, there will be a few locations where you can check out and browse the (presumably nostalgic?) goods: Third Avenue, between 59th and 60th Streets on August 6; Herald Square on August 7 and 8; Union Square on August 9; and the Flatiron District on August 10.

Everything you would need to go back to school — or, let's face it, back to work — will be for sale, which will include apparel, accessories, notebooks, key chains, backpacks, and cell phone cases. Just note that there will only be children's clothing sizes, and keeping with the Limited Too brand, everything will be priced for under $100.

For fans of Limited Too, the announcement of the pop-up stores come at an opportune time. Despite the brand relaunching and promising new products in 2015, the most we've really gotten so far is a bunch of sparkly tech accessories like cell phone cases and earbuds. But with the pop-ups, executives are hoping it can usher in a new era for the brand, which will be defined by a large online presence and a relationship with Amazon.

"People were asking about whether we’d ever entertain retail [again]," marketing director Mo Hedaya explained to WWD. "This is a great place to engage with a large customer base. We think if this experimental run is successful, we would potentially explore key markets [for mobile pop-ups]."