So Motorola built a phone that's marginally smarter, slightly more comfortable, and a little bit more usable than most others. And while that may never displace Samsung or Apple, it's an important first step. This new Motorola is listening. Listening to customers who want their phones to feel more personal. Listening to critics who endlessly complain about battery life. Listening to an industry that knows the spec race is out of hand. And, perhaps most importantly, the new Motorola is listening to Google when it says solving people's actual problems, simply and beautifully, is the path to success.

The Moto X looks interesting, but I doubt it can handle the competition. Specifications do seem to matter in the shops, and the Moto X doesn't measure up. On top of that, how are they going to do the custom design thing in other parts of the world?