24.
Launch strategy we recommend:
Work on
a new feature
Marketing push
for new feature!

25.
With this strategy you will:
• Get regular insights from your users
• Spend the right amount of time to nail each
feature
• Spare $$$ by not developing useless features
• Spare $$$ by not buying FB ads before having
good retention rates

26.
With this strategy you will:
• Get regular insights from your users
• Spend the right amount of time to nail each
feature
• Spare $$$ by not developing useless features
• Spare $$$ by not buying FB ads before having
good retention rates

27.
With this strategy you will:
• Get regular insights from your users
• Spend the right amount of time to nail each
feature
• Spare $$$ by not developing useless features
• Spare $$$ by not buying FB ads before having
good retention rates

28.
With this strategy you will:
• Get regular insights from your users
• Spend the right amount of time to nail each
feature
• Spare $$$ by not developing useless features
• Spare $$$ by not buying FB ads before having
good retention rates

48.
Understand which path your users are
taking with these methods:
1h user testing
sessions
10min calls with
random users
Deep analysis of
your metrics
• Read “Rocket Surgery Made Easy“ by Step Krug for User Testing
• Use Amplitude to have a clear view of your metrics. Spend time conﬁguring it!
+ contact us if you need help with this :)

73.
For old people reading this:
This is a SnapStreak.
= number of consecutive days sending and
receiving snaps from a speciﬁc friend
14

74.
By keeping mystery around ﬂames, Snapchat:
• Didn’t clutter the screen with explanations
• Triggered curiosity of users
• Made teenagers feel special vs their parents
• Transformed its best users into evangelists, proud
to teach their friends what this emoji means

75.
By keeping mystery around ﬂames, Snapchat:
• Didn’t clutter the screen with explanations
• Triggered curiosity of users
• Made teenagers feel special vs their parents
• Transformed its best users into evangelists, proud
to teach their friends what this emoji means

76.
By keeping mystery around ﬂames, Snapchat:
• Didn’t clutter the screen with explanations
• Triggered curiosity of users
• Made teenagers feel special vs their parents
• Transformed its best users into evangelists, proud
to teach their friends what this emoji means

77.
By keeping mystery around ﬂames, Snapchat:
• Didn’t clutter the screen with explanations
• Triggered curiosity of users
• Made teenagers feel special vs their parents
• Transformed its best users into evangelists, proud
to teach their friends what this emoji means