B2B/B2C

Around a quarter of email accounts are corporate accounts, making email marketing well suited to B2B as well as direct consumer marketing. - The Radicati Group "Email Statistics Report, 2013-2017" (2014)

The Sagefrog Marketing Group surveyed US B2B marketing and management professionals from a cross-section of industries in the summer of 2013 and found that 45% of respondents expected to see an increase in budgets in the next year. - eMarketer "How Digital Time Spend Breaks Down by Device, Gender, Content Area" (2013)

37% of B2C marketers spent 30% or more of their marketing budget on email (the equivalent figure for B2B is 22%). - DMA "National Client Email Report" (2013)

Listed from most effective to least, the top three marketing tactics delivering the best ROI when integrated with email for B2B companies include online marketing, social networking sites, and mobile marketing. The top three for B2C companies include online marketing, direct mail, and social networking sites. - DMA "National Client Email Report" (2013)

More than 60% of B2B marketers are using email for drip nurturing. - Pardot "The Changing Role of Email Marketing" (2012)

A majority of B2B companies (65%) allocate less than 25% of their budgets to email marketing, while only 9% are devoting more than 50% of their budgets to email efforts. - Pardot "The Changing Role of Email Marketing" (2012)

The biggest B2B content marketing challenge for most marketers (29%) is now "producing enough content," beating out "producing the kind of content that engages," which is nevertheless still the biggest challenge for 18% of B2B content marketers. - MarketingProfs "2013 B2B Content Marketing Benchmarks, Budgets, and Trends" (2012)

56% of B2B companies are currently using customer relationship management (CRM) software to help maximize their lead generation results. - Buyer Zone "The State of B2B Lead Generation: 2012 Results" (2012)

Customer acquisition, cited by 32% of B2B marketing respondents, and lead nurturing (27%) are the two primary goals of email programs. - BtoB "Email Marketing: A Legacy Channel Continues to Deliver" (2012)

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