This is about disruption and business. This is one of my favorite words & topics. It is one of my favorites for two reasons.

First is that it is an overlooked way to be successful in the marketplace. Far too often businesses simply seek to “compete.” They are satisfied with standing in the ring and bludgeon each other all the while suggesting that this is “smart fighting giving me an edge.” It is not. Shit. “Edges” <in this case> is simply staying in the fight and not a plan to win a fight. Disruption is all about wins and winning.

Second. It is one of the few words in business that if you actually deign to use in a meeting or business discussion will draw a visceral response from your audience. From a ‘fun’ perspective it is maybe even more fun than farting in the middle of a presentation.

Anyway.

Disruption, or disrupt, is an emotive word often creating a very unsettling image. And it is a topic which typically scares the shit out of most businesses <and business people>. The excuses to ‘not being so disruptive’ are too long to list … and some are quite creative. But suffice it to say … almost every excuse is grounded in fear.

Yeah.

All those “whoa … slow down on that whole disruption talk” people may suggest ‘it is expensive to do something like that’ but they are simply shaping excuses in their heads & mouths because the whole thought of disrupting anything … well … scares the shit out of them.

Now.

To be clear on definitions <and purpose> … the aim of disruption is to frame <or reframe> a business <or a brand> so that the market sees it differently. Well. I could suggest it is actually simply turning around and facing reality.

——-

“At some point you just have to turn around and face your life head on.”

Chris Cleave

—–

What I mean by that is disrupting is most typically simply attacking some conventional thinking and tapping into what people really think <when they actually think about it>. And many times it is really common sense stuff. It is common sense because it is many times rooted in the fact we just get stuck either in ‘that’s the way its done’ … or maybe we have become so numb to the fact we have bolted on crap to the brand <or company> in day to day attempts to keep it relevant that it is almost unfamiliar to what people originally thought of it <we just made it too complex or complicated>.

Please note … this whole disruption thing, while I love it, is not my idea.

Jean Marie Dru, the Chairman of TBWA has been talking about the power of “disruption” since the early 1990s. His book, Disruption: Overturning Conventions and Shaking Up the Marketplace, is a must read for anyone who likes this shit <and it is actually a delightful read for a business book>. Interestingly … even Tom Peters <the ‘in search of excellence’ guy> thought the concept of disruption was topical … even decades ago.

——

“Disrupt or be disrupted. Disrupt or die.

Disruption is the most powerful idea in business today.”

Tom Peters

——

I tend to believe disruption gets a bad rap because it implies wholesale change. Like as in throw out everything and start from scratch. Au contraire. Disrupting is always about leveraging off of something existing. You may turn everything upside down … but you are still using some existing pieces <some existing attitudes & behavior> from which your idea will end up tapping into. I say that to remind everyone that something from nothing equals the same thing as nothing from nothing … uhm … nothing. Smart, or intelligent, disrupting is always about something from something.

——

“If in a company you change nothing, you are sure to fail. If you change everything you are sure to fail as well.

So the art of winning resides in your capacity to draw the fine line between what should be changed and what should not.

Same for a brand. All brands are in transition. You can’t build brands by thinking only in a linear way. You have to think of larger futures for them. And to do that, you have to use your imagination. A larger share of the future very seldom comes from an extrapolation of the present.

And that is what Disruption is all about. Disruption is about discovering new futures.”

=

Jean Marie-Dru

——

Let’s be honest here. New futures sound frickin’ awesome.

Uhm. Here’s the problem. Futures are not guaranteed, are they?

Doh.

Success is getting people to think and act differently. <doh again>

That translates into … yikes … change.

Here is the good news about this whole disruptive change topic. Effective disruptive thinking is not some blind irresponsible thinking. It takes into consideration all the levels of change it effects and addresses them.

—–

“Disruption demands that a company challenges conventional behaviors and finds a new way to act.

If you analyze the behavior of the category in question you will see conventional patterns of activity are apparent on four levels: corporate, marketing, communications and the customer’s point of view. Some of these conventions are invariably good and necessary, while others are not.

The opportunity lies in seeing how a brand can use its strengths to do something less conventional to change its path and accelerate growth.”

=

Matt Shepherd-Smith, CEO, TBWA\London

—–

To be clear. There is truly a difference in disruption and intelligent disruption. Disruption in and of itself … without thought … is meaningless destruction creating chaos. Intelligent disruption leads change from what exists rather than reacting to what exists and … well … creates something new <not chaos>.

Anyway.

Here are few more thoughts by Jean-Marie Dru about brand building and the importance of disruption:

—

– Disruption is creating something dynamic to replace something that has become static.

– I have always believed that a brand has to evolve. It cannot remain motionless. The same, of course, applies to companies.

—

While all those words sound inspiring and thoughtful and … well … what business person WOULDN’T want to do that? Well. Disruption actually is linked to another word which business people tend to really really dislike … destruction. Destruction of the conventional … the comfortable. Conventions train us to do the conventional. And because it is conventional … we tend to not really think about this shit.

Uhm. Yes. Accepted beliefs, where everyone is thinking the same, usually means no one is really thinking. This all translates into destroying some of the accepted beliefs … uhm … which means destroying … well … familiarity.

Yet … within destruction there should be a surge of energy <from people and a business perspective because disruption is actually both strategy and action>.

What do I believe <see: “know”>?

Too much business thinking today is satisfied with maintaining the status quo.

This is doomed thinking. Thinking is at its best when used as a sharp weapon and used to transform business and the way people think <and do things>. Far too much thinking <and the tactics which arise from that thinking> look the same, say the same, and … well … do the same.

All of which simply makes it easier to be ignored.

Worse?

It doesn’t respect people’s intelligence or their sense of <thinking> adventure. Therefore disruption incorporates destructing some of ‘what is.’

Not just for the sake of destruction but rather with the intent to be singular, extraordinary, and even world-changing is inspiring and interesting and adventuresome. Disrupting is done with the intent to stand out from the crowd and get noticed in a way that fundamentally changes perceptions. I imagine I could quite simplistically suggest that great disruptive thinking challenges the prevailing ideas of the present, therefore, disruption sounds difficult, unsettling, painful and fundamentally frightening.

Why would anybody disrupt, and destroy, on purpose?

Well.

Here is the contradiction … you are actually destroying to create.

=

It’s about creation – creating something dynamic to replace something that has become static.

Disruption is about systematically breaking through the barriers that shape and limit standard business approaches. It’s about challenging conventional wisdom and imagining new possibilities. It’s about destroying the assumptions and biases that get in the way of fresh and visionary ideas.

<Jean Marie-Dru>

=

This actually means that the other thing where disruption gets a bad rap is that it is used as a verb … when it is actually a noun when done correctly.

Yup. Because disruption is actually a destination … a vision of what could, and should, be … against which all strategic and marketing decisions are measure. This means that disruptive ideas are simply ways to get to the vision as fast as possible.

This also means that you are taking a stand. A stand for not what is … but what will be. You are changing the rules <and frankly doing so in your favor>.

To be clear.

Disruption is not anarchy <nor chaos>. It is a strategically directed shake-up. It’s a way of thinking. It means taking nothing for granted.

It means being bold and taking some risk.

It means you are actually inventing a future in which you not only want to live … but one in which you can prosper.

Anyone in business worth even half a shit knows that the path to truly winning <and winning big> in business is to create new categories or subcategories rather than engaging in brand preference competition in established categories.

The idea of creating a new category, defining its dimensions and becoming its ‘definer’ <of which everyone else has to measure against> is where true success <financially> resides.

Sure. Many businesses need to engage in brand preference competition to retain their relevance and market position. But that is a defensive strategy. And, trust me, someone is going to go on the offensive at some point.

Anyway.

Disruption simply means ‘to challenge.’ And we all need to remember that disruption creates and is not simply to destroy. That doesn’t mean everything is all rosy if you get it right.

Technological disruption re-defines industries.

Cultural disruption always seems to piss people off.

Why?

Challenging people … and the status quo … can make people angry.

What do I say? Fuck ‘em.

Disruption by challenging the status quo improves culture. Is there conflict? You bet.

Does that conflict lead to a spark of energy? You bet. And from the spark comes improvement.

Look.

We are all disruptors. Just that some of us know it and some of us don’t.

—-

“We are all manufacturers – making good, making trouble or making excuses.”

=

HV Adolt

——-

Ok. Frankly. All that really matters despite all I babbled about <typed> … is you either choose to disrupt … or be disrupted.

These are all things clearly in your control. These are all things clearly you own.

Now.

This ownership isn’t easy. It isn’t because … well … what you own a shitload of people and things and Life are constantly seeking ways to steal it. Yeah. I said steal. They try to wrest all of, well, “you” out of your control so they can steal it and rplace it wit something they would prefer (or want). Oh. I will also say owning a good security system will not do shit for you.

You need to learn self-defense. And by self defense I actually mean defending against your self <and not someone or something else>. You have to choose to fight yourself.

Fight against some nasty instincts <which more often than not head you in the wrong direction>.

Fight against temptation <of which the world has an endless array it constantly parades in front of you>.

Many of us flippantly state “I am my own person and nothing owns me”and, yet, under the glaring spotlight of truth & reality we will find that more of us is owned by someone or something than we would like.

So what do we do when that happens?

Many of us shrug our shoulders when faced with this harsh truth and say “those are not the important things” or “that’s just Life.”

Well.

It is not ‘just Life’ and they are not just ‘little unimportant things.’ It is your Life and they are your things.

More of us should stop, take a moment, and think about whether we want to react to external ownership efforts <stealing> or proactively “fight myself” over the right to own myself. yeah. Sometimes you not only have to be aware of what you own you also have to be aware enough to fight your instincts to let them be stolen because its either not important enough or too hard to fight at that moment.

“People have forgotten this truth,” the fox said. “But you mustn’t forget it. You become responsible forever for what you’ve tamed.”

—–

The Little Prince

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“I cannot play with you,” the fox replies. “I am not tamed.”

“What does that mean – to tame?”

“It means to establish ties. To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you, I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world…please, tame me!”

“I want to, very much,” the Little Prince replied, “but I have not much time. I have friends to discover, and a great many things to understand.”

“One only understands the things that one tames,” the fox said.

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Ok.

Some people aren’t going to like the way I am going to discuss Leadership. Some people will not like the implication behind the word “tame” with regard to employees. Those some people should read before they dismiss the thought. t may just offer a different way of thinking about the responsibility of leadership.

Leaders have a tough job in that you manage skills, people, personalities & overall organizational purpose.

We call it managing, but in reality it is taming. You tame the independent wildness and tame the ability & potential so you can understand it, and it can understand itself, so that eventually there is a mutual progress to play the game as well as it can be played.

Please note that nowhere in there have I suggested “blind obedience.” Taming, in this view, is reaching true understanding so that real personal growth occurs.

That said … in that metaphorical expression of leadership … you own what you tame.

I say that because far too often we leaders & managers view management as something we do for the benefit of the organization and, hopefully, the benefit of the people … but we ‘own’ no responsibility for the individual in terms of actions or who they become — and certainly not ‘forever.’

Some of us view ourselves as shapers in some form or fashion but lean back against the belief we only dent the surface of who and what the person is and will become. We view what we do as possibly taming but within the purview of just a chapter in their lives … not an entire story.

In some ways we do this simply as an act of self-survival. The truth is that investing too much personally into your business; the organization and the employees can … well … kill you.

Okay.

Maybe not literally kill you … but figuratively it can become a daily strain on your psychological health. Many of us, out of pragmatism, eye our relationship with employees as a story with a finite end – be it positive, sad, joyful, disappointing or ambiguous – but it is, in reality, just the end of a chapter.

The story keeps going. Ours and theirs.

And while we may represent only a chapter in a larger narrative … well … we own what we tame. This is an inclusive way of leading & managing. You include yourself in someone’s Life and … well … you own what part you tame.

Uhm.

Of course … this can also swing to the opposite more dangerous side – an exclusive leadership side. This is ‘ownership’, not owning, of what you tame. You don’t become part of them you simply offer a voice to them – I sometimes call this ‘pack mentality leadership’.

These are the leaders who say “on my team <or in other words “mine”> forever.” It is possessive in a non productive way.

“Leave and my wrath is upon you.”

That eader’s attitude? “Not want to be tamed by me? you are “un” whatever it is I stand for.” And this is where exclusive leadership truly rears its ugly head.

There is little vision, there is a lot of ‘features’ in the offering <more money, more jobs, more titles, more wins, more whatever> and therefore the incentives do the work and not any persuasive direction or vision. The ‘pack attitude’ is a means to an end and a vision in and of itself.

—-

“Managers tend to use compensation as a crutch. After all, it is far easier to design an incentive system that will do management’s work than it is to articulate a direction persuasively, develop agreement about goals and problems, and confront difficulties when they arise.”

Michael Beer, Harvard professor of business administration

—–

The features, the actions & behavior of those who belong on this team, are how they speak of unity and teamwork, i.e., “everyone should act this way … but we are the ones who do.”

Or how about this?

“The only important thing is the unification of the people – because the other people don’t mean anything.” <Trump used these words once awhile back> In other words … the only people who truly count are the ones who are in this leader’s team.

Even worse? They use the ‘us versus them’ polarization as a means to suggest “team personality & character” all the while these types of leaders actually do it to create their own power structure. They don’t desire to include anyone else nor do they tend to reach out to others <albeit they make some inclusive noises on occasion> they desire to build a construct where people ask to join <because they should, of course, have to ask> and are not asked to join.

“Excluding leader types” love the ‘us versus them’ aspect. They love being derided and they love opposition. All these things do is solidify the team’s belief they are different & better & know more than the others. The team becomes what represents what is real & right and the leader controls what is real & right. The leader’s people are truly the only people that count and the leader hasn’t tamed ability but rather attitude.

And here is where the ownership of what you tamed hits a dangerous spot.

This leader has tamed an attitude but feels little ownership of the people themselves. Therefore should the leader decide to move on or get tired of whatever it is they are doing at the moment they feel no remorse in leaving people behind <who still harbor the attitude he/she tamed>.

The pack remains, the pack mentality still seethes, but the pack leader is no longer there.

Anyway.

Let me close with some thoughts.

I think it is a healthy thought for every manager & leader to ponder ‘you own what you tame.’ Leadership and leading is never easy and I have the scars to show to prove it.

I found it naturally tempting to build a quasi-pack mentality in my groups as a younger leader & manager. I was, and have always been, a more aggressive business person – I am not fond of status quo and not particularly fond of ‘the safe road.’

I can absolutely state that as a manager you can feed off of the ‘pack mentality’ attitude. It is exhilarating and almost like a drug … and maybe more dangerous … it can feed into a self-belief aspect that can edge upon arrogance and obliviousness to the greater good.

I don’t think I ever fell off the cliff on this but I certainly got a glimpse of the edge. As I gained more experience I saw the danger in doing so <to my team members, to my organization & to myself> and sought to find some balance.

Just remember.

You can tame your people’s ability & attitude in an inclusive & “unearthing skill & talent” way and they, and you, will benefit at the time and in the future <whether you are still working together or not>.

“Don’t try to behave as though you were essentially sane and naturally good. We’re all demented sinners in the same cosmic boat — and the boat is perpetually sinking.”

—-

Aldous Huxley

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Ok.

This is about doing shit and doing the shit you really want to do … in business.

This is not about ‘finding your passion’ or ‘maximizing your potential’ … this is simply about something you actually decide you want to do … maybe something that is decided you should do … and are going to do.

Now.

I am sure I am going to completely bastardize the true meaning of this quote but I think about it with business in mind. This thought piece is a derivative of my “how far would you go to solve a problem” business thought.

In that piece I discussed saving your business. In this piece I am discussing saving your business objective or goal.

So.

Far too often businesses ‘hedge their bets’ against specific stretch goals & objectives. They sit in fancy conference rooms eating fancy snacks reviewing annual sales goals and business objectives and talk about ‘reaching high’ and then … well … blink. They start thinking, what they call, pragmatically … or practically.

Yeah.

They start ‘hedging.’ And when that happens not meeting the objective becomes a self fulfilling prophecy.

What do I mean?

It is a tough, but reachable, objective and, yet, they don’t take the necessary complete steps to attain it. I am not suggesting this is easy.

Leading a business, particularly a larger one with some overarching politics and ‘management assessment mumbo jumbo’, is fraught with peril.

If you do what it takes to reach an objective and fall short … falling short looks … well … shorter. You invested and the investment REALLY did not pay off.

If you do what it takes to reach an objective and reach it … well … sometimes reaching it comes with a cost and your ROI don’t look as good as it could <by the way … this is a wacky version of “you did good … just not good enough”>.

Reality suggests to anyone with half a business brain that reaching true, not fake, stretch goals or aggressive objectives come at a cost. And that is where this Virgil quote comes into play. The Virgil quote is literally translated as “If I cannot deflect the will of superior powers, then I shall move the River Acheron” but more commonly translated as “If I cannot deflect the will of heaven, then I shall move hell.”

This is a version of “do what it takes to get where you want.”

I say that because I did a little research <mostly because I am not intellectual enough to actually read Virgil and like it>. Apparently in the Aeneid it is the goddess Juno who says this quote in a state of rage and defiance. She admits she doesn’t believe she can win but defiantly takes action anyway. Even better <to me> she is standing up against her peers … defending her right to do what she believes should be done, her own way, whether any of her peers approve.

And you know what?

If they do not approve, she will ignore them and “move the ancient river in her favor” … or … in my words … it becomes time to try and defy gravity.

She refuses to sit idle while others do nothing.

Look.

I will never <ever> suggest sacrificing values & ethics to win or reach an objective. My point is that to reach some objectives and aggressive goals you have to be defiant. You have to rebel against ‘hedging’ and sometimes you gotta step up and do what it takes. I do believe you can raise hell if heaven isn’t getting you where you need to be … without sacrificing ethics and values. And I do believe most managers in business need someone to rebel against their ‘fear of risk, failure, looking bad’ asses.

Anyway.

When I speak with businesses about the only thing I can tell them for sure … is that the future is uncertain. But I can also tell the with certainty that if history is a guide then we who are defiant, are determined, and do whatever it takes are the ones who push through the seemingly impossible and make it possible.

If you are a maker, a builder, an architect of fate … you do not hedge your bets nor do you let resources sit idle in inaction and, frankly, sit in inability to do shit that may assist in … well … doing shit.

=========

“I shall find a way or make one.”

—

Robert Peary

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At some point in business you are forced to pick a side, pick a battle and pick a moment.

At some point in business you are forced to steer … or be steered.

At some point in business you are an architect of your own fate or fate will build you.

At some point in business you are forced to face adversity or be suffocated by that which stands in your way.

That said.

I could argue that the real difference in business remains one simple distinction. Those people who do something and those people who do nothing.

Ok.

Maybe the real difference in business is those people who do something when an aggressive goal is placed in front of them and those who people who do … well … less than it takes. And that is where determination steps into this discussion.

Because ‘less than’, in business, is clever. It can cleverly disguise itself in little line items and subtle decisions to hold back little things in reserve.

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“You give up the world line by line.

Stoically.

And then one day you realize that your courage is farcical.

It doesn’t mean anything. You’ve become an accomplice in your own annihilation and there is nothing you can do about it. Everything you do closes a door somewhere ahead of you.

And finally there is only one door left.”

Cormac McCarthy

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Without really intending to subvert your effort to attain some sales goal you ultimately give up your objective line by line. In other words … you’ve become an accomplice in your own annihilation.

What is maybe worse than that?

As you hedge your bets you actually close door after door that maybe could have led you to your goal. Without steadfast determination, and maybe a little defiance to safe business protocol, you will inevitably find yourself standing at the only door left available for you … not reaching the goal and having excuses as to why you didn’t reach an aggressive goal.

Your main excuse? You were less aggressive than you needed to be to reach the aggressive goal.

I will conclude with the obvious.

Writing about this is easy.Doing what needs to be done is hard.

All I can suggest is that you tie your values and ethics on tight … and then go raise hell if heaven ain’t helping you make the objective.

All I can suggest is if you are in a position to actually do something just make sure you look in the mirror and make sure you are not an accomplice to your own annihilation.

All I can suggest is that if you want something, really want to DO something, more often than not … in most businesses which tend to be either lethargic or less than efficient … you got to aggressively create your own path.

“Life is not a matter of holding good cards, but of playing a poor hand well.”

—-

Robert Louis Stevenson

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Whew.

This quote is often used … and used with such a tone and inflection that does more damage than good. What I mean is that in discussing Life with someone … particularly in reference to their Life <business or personal> … if you are not careful how you use these words it can either:

<a> come across as condescending,

<b> come across as blatant ignorance as to someone’s situation, i.e., it is often used toward people in low income, low education geography as ‘inspirational words of wisdom, or even

<c> come across as flippant tripe.

Regardless.

I imagine it is a Life truth that pretty much anyone can play a good hand <or at minimum be less likely to fuck it up>. Pretty much no one ever <or rarely> gets dealt a perfect hand … almost everyone gets dealt some bad cards. And some people just get dealt shitty hand after shitty hand.

Suffice it to say playing a poor hand sucks.

But just because you are in a situation you don’t want to be in … well … in Life you really can’t fold. You need to work with what you have. Sometimes you if you are really good … you can take a poor hand and play it out much better than someone with a much better hand. You are just more clever or smart or thoughtful & industrious.

Anyway.

Rather than discussing Life in general … I want to use this quote to talk about business. Because, frankly, business is very rarely a matter of holding good cards but rather of playing a poor hand well. If you are worth even half a shit in business you can play a good hand <and in fact … you learn to not waste a good hand> … but if you are worth even half a shit in business you also know you very <very> rarely get a good hand.

Pretty much every hand you get dealt is flawed in some way … and, in fact, often it is a poor hand.

Almost every successful person I know has been dealt some bad cards in their business lifetime. Sometimes some really bad cards. Cards you simply want to toss off to the side in disgust. But you don’t toss them. You keep them in your hand and think about what the fuck you can do with them. These people figure out how to take those cards and use them to put together a victory. They don’t give up when others thought their hand was unwinnable. They found ways to use those cards for the benefit and growth of the business.

They owned the hand and figured out how to win.

By the way … that is business in a nutshell.

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“We are all dealt a hand and we have to decide how to play it.”

Voltaire

===================

We all go through things in our business life that we don’t always like.

Things that we have no control over.

Things that others have in place that we have to deal with <and can’t change>.

Things that put us in a place and position we can’t change.

All that said.

You can’t fold.

We have to play the hand that we were dealt. You have to choose progress over waiting for ‘the perfect hand’ <which – sorry to say – does not exist> or even a better hand.

I am writing this because while I have found many business people use great cards to increase the chance to win the hand … I have also seen that it doesn’t really guarantee them a victory. In fact … more often than not … having a less than desirable hand doesn’t mean you automatically lose. There are other factors that go into winning <or finding some success>. In fact … I would suggest that more often than not … a less than desirable hand wins.

The best business people know you don’t get to trade cards with anyone else or pay extra to upgrade your hand.

Look.

Each of us is dealt a hand when we come into work every day. It is important to remember most of the circumstances around you are out of your control … you don’t decide what circumstances you walk into and it does no good to complain about them or expect that they will determine your success.

That said.

<1> Many people think that a great hand, good circumstances, will guarantee their success <and increase the likelihood of happiness>.

Nothing could be farther from the truth.

<2> Others will use their less than desirable circumstances as a crutch for why they don’t succeed. They take a look at the hand they were dealt and fold immediately.

They are foolish.

The hand you were dealt cannot be changed but the way you play it can.

When you go through shit as we all do we all also have the choice how that ‘hand you were dealt’ is played … and inevitably you will do what you believe is best.

Or the best of the worst choices.

Or making the worst best.

Regardless.

You are simply doing what you think it right.

And you know what?

In retrospect, if you line up all the choices you made, it will be difficult to see how some of the choices in the left hand column are right … if some of the ones in the right hand column are right. Why? Because you played the cards you had <which were imperfect in the first place>.

But you don’t get to do it over.

Part of growing up in business is simply learning to live with regrets and choices made. In an odd way business is a little different than Life in this whole ‘play the cards you have been dealt’ thing.

You will actually find that business is made up of mostly bad choices. Or maybe better said … making the best of the less than best choices. All you really try and do is to keep your balance between them.

In addition … you will actually find that in business, versus Life, is every hand … even if it is bad … even really bad … still has the potential to be a winning hand. And because it is business … as we view the hands we are dealt … I imagine we seek some learning from the past. In other words … you will want to look at some past hands and examine how others have played them.

<note 1: often we do this to some absurd levels>

<note 2: this is sometimes called “procrastination” or “avoiding making the decision”>

Well.

Don’t waste your time.

Fundamental business human behavior doesn’t change over time. You can explore the functional and/or ethical choices <because people inevitably do get affected by how you play your hand> made by others in the past … and we often want to super-examine those made in the most extreme circumstances … but I cannot envision they were any more or less capable to deal with the situations than we are. You can go backwards and judge their decisions and you can be criticize … or applaud … their decisions.

But inevitably the questions lurking behind all that you examine is … what if it had been you?

What would you have done in their shoes in that moment?

That’s it. Not their learning but rather what you would do with those cards in that circumstance. And you know what? I do not need to go backwards in time to figure out what I would do now. Frankly, I will not be any more comfortable knowing that I am doing something that someone else did in the past … or something different than someone else did in the past … I have to seek comfort in my decision and my choice.

In the end.

In business … in life … you play the cards you are dealt the best you can. No excuses.You just play ‘em.

And you know what?

You will get deal another hand and you play that one the best you can. And maybe that is what this quote tries to tell us.

The last hand doesn’t affect the current cards you hold in hand. And it shouldn’t affect the way you play the next hand. And you certainly don’t get judged by how you played the last hand in the cards you are dealt. People may look at you differently but the cards make no judgment.

They simply get dealt.

And you play ‘em.

In the end.

As stated earlier .. in business you are more likely than not simply making the best of bad, or less than optimal, choices … therefore … business is pretty much all about playing poor hands well.

“I still find each day too short for all the thoughts I want to think, all the walks I want to take, all the books I want to read and all the friends I want to see.”

—-

John Burroughs

==============

Well.

I originally wrote this at the end of 2016 for 2017 and when rereading I said “Holy Shit!” <to myself> … I want to say the same thing heading into 2018. So I am. I have gone back through and made some slight revisions but the thought still remains the same <2017 was almost as shitty a year as 2016>.

It seems at the end of every year I have written something about predictions for the upcoming year <some right and some wrong>. But this year it is about attitude … and only about attitude … for 2017 2018.

Why?

………….. 2106 … and … 2017 ……………..

It would be incredibly easy to say 2016 2017 sucked.

I don’t care if you made gobs of money or got married or had some unfathomably awesome experience … you only had to look around you … and see that pretty much everyone but you <and some nutjobs who still believe Trump is a smart businessman, smarter than the rest of us & authentic> had a shitty year.

Trump being elected president was only the bacteria ridden cherry on top of the melted sundae made with a scoop of your least favorite ice cream.

But back in July I said, unequivocally, I did not want to cancel 2016 <and I listed all the reasons why I would not> and just because some asshat was elected became president with the most powerful position in the world since then, a bunch of people passed away that seemed like it was too soon and there were a variety of misguided deeds and words randomly dispersed around the world … nothing has changed my mind. I did not want to cancel 2016 or even 2107.

And, maybe more importantly & relevant to how I view 2017 2018, I do not believe because this year was shitty <and it was> … next year will be worse <although I was wrong about 2017 which was just a different shitty>.

And, frankly, I don’t think it is healthy to fill your face book page or Instagram or even the coffee room in the office with all the negative perspective bullshit <or if you are a pseudo intellectual … be a nihilist>.

I will not unfollow anyone nor will I ‘de-friend’ anyone nor will I even stop talking with the doomsayers … in fact … I will take them on. I will not try and convert anyone to optimism but I certainly will lay out some pragmatic practical possibilities of what could be which do not suggest a shittier 2017 2018 than 2016 2017 but rather how each year is simply another year as a ‘work-in-progress.’

I read the news and watch far too many of the alternative universe spouting news channels.

Yes.

I live in the real world where bills can sometimes be tough to pay and friends lose jobs and die.

Yes.

I can certainly get discouraged on occasion and can get concerned about genuinely threatening things.

Yes.

I get a little nervous about the safety, security and direction of a nation I love.

Yes.

I am human and not out of touch.

No.

I do not think we are doomed or Armageddon is upon us.

In some ways I am … well … the Sisyphus of pragmatic idealism <let some philosopher try and tease out the contradictory truth in that>. In The Myth of Sisyphus we view a man’s futile search for meaning, unity, and clarity in the face of an unintelligible world devoid of God … and eternal truths … or values … and, yet, it is suggested we should never quit in the face of seeming futility but rather “no, it requires revolt.”

That said.

I am fairly sure it is within the final chapter we view the situation of Sisyphus, the guy in Greek mythology who was condemned to repeat forever the same meaningless task of pushing a boulder up a mountain, only to see it roll down again. It is here in which far too often we ignore the conclusion … “The struggle itself … is enough to fill a man’s heart. One must imagine Sisyphus happy.”

============

“I leave Sisyphus at the foot of the mountain. One always finds one’s burden again. But Sisyphus teaches the higher fidelity that negates the gods and raises rocks. He too concludes that all is well. This universe henceforth without a master seems to him neither sterile nor futile. Each atom of that stone, each mineral flake of that night-filled mountain, in itself, forms a world. The struggle itself toward the heights is enough to fill a man’s heart. One must imagine Sisyphus happy.”

―

Albert Camus

=======

Many people just do not want to get out of bed in the morning. I am not one of those people <and, I admit, there are times I don’t understand the people who do not want to get up and get doing>. In my head it can be just as hard for those of us who always keep going as it is for those who find it hard to get going.

‘Hard’ is hard in my book.

Sure.

There are days when I find myself trudging along stubbornly rather than bounding along battling … but no matter what … I just cannot envision any alternative to doing.

“Doing” is what I do.

I kind of figure that doing is the only thing that will enable the pragmatic practical ‘better shit’ I believe needs to be done versus the ‘bad shit’ that may be done … if I am not doing my good shit.

And, you know what?

I am doing it in 2016 2017 and I envision doing it in 2017 2018.

===============

“I’m not into convincing people I’m worthy.

I’m into people who’ll convince me on my worst days that I’m still worth the world.”

—

Reyna Biddy

=================

I have said before and will continue to say … I am not an optimist. I may be slightly idealist with regard to the inherent good in people and the belief that the arc of history bends toward what is right versus what is wrong … but an optimist I am not.

I am far too cynical and far too much of a pragmatist.

Oh.

Yeah.

That word ‘idealistic’ or ‘Idealism.’ I am always hesitant to toss that one out because far too often someone wants to add on ‘infantile’ or ‘unrealistic’ to it.

Maybe in my version of idealism there isn’t fantasy but rather pragmatic understanding that people do bad shit and people do good shit and that you either seek out those who do the good shit, and want to do the good shit, or sit back and let the bad shit-ters do the voodoo they do.

I refuse to let the bad shit-ters win.

I refuse even when faced with uncertainty or faced with some asshats who think their version of what good shit is the right shit.

That is my attitude. It was my attitude in 2016 2017. It has been my attitude for years. It will be my attitude in 2017 2018. And, I imagine, it will be my attitude until the day I die.

Here is what I <and all of us> have going for me in 2017 2018.

The future is uncertain. It isn’t written in stone.

Yeah.

Sure.

The pessimistic ‘we are doomed’ people seem have a more certain view of the future – one in which it is impossible to imagine an alternative future to be optimistic about.

That seems silly to me.

I do not think it is optimistic to still find each day too short to get done what I want to get done and too short to do all the good shit I know should be done. That’s not optimism … that is simply a desire to do something and, preferably, to do good shit.

Remember.

Doing is what I do.

If I were to say one thing about myself with regard to what I am good at <and I mostly think I am average at best> … it would be my ability to get up every day and find some good shit to do. I don’t really care about the day itself nor do I pay much attention to whether any particular situation is good or bad … I just wake up every day thinking it is going to be too short to do all the good shit I want to do.

But.

That there will be another ‘too short day’ the following day and I will wake up that day and get going all over again.

That is my 2017 2018. That is the only thing I find certain about the year.

…….. “But … I am doing something …………..”

That is neither hopeful nor is it optimistic … that is pragmatic, practical and focused on contributing the arc of Life that I believe in.

Do I now what I am doing?

Hell no. But I am doing. And that is my attitude for 2017 and beyond.

There truly are few certainties in this world … but … I do believe that inevitably good trumps bad and that good shit gets done by people who do not believe bad shit is better.

That is my attitude for 2017 2018. And I tend to believe 2017 2018 will be a shitload better than 2016 2017 if more people had this attitude. I think we would all be able to do more good shit if we all believed each day was still too short for all the good shit we want to do.

“It’s terrifying how quickly we can find homes in the hearts of others.

And equally as terrifying how quickly we become homeless when their hearts no longer have room for us.”

—

Michael Greywood

==

So.

When I first saw this thought I didn’t think about personal relationships … I thought about countries and leaders and business leadership.

In particular … I thought about how we, individuals, invest in a business that has hired us … or a country as a patriot or citizen … and how we feel when their ‘hearts’ no longer have room for us.

The foundation of that thought is … well … that our country, and our business job I imagine, is our home. That may sound a little too personal but if you take a moment and think about it I would guess that thought is not farfetched.

And I am surprised more leaders don’t acknowledge and think of it this way.

And I am really surprised more leaders do not understand that people can feel this way.

Look.

It really is not a stretch to think this way. What the heck. It is a “to-market” business strategy … so why can’t business leadership people feel the inverse.

Starbucks had their third location strategy <business, home and somewhere else, i.e., Starbucks> which acknowledged that any time any person decided they would invest any significant amount of time parking their happy ass anywhere they would in some form or fashion start thinking about it in terms of ‘home characteristics.’ And … lo an behold … we people embraced the idea.

Regardless.

I will admit. I wish we would start thinking this way with regard to home and people and how they react to things.

Well.

At least I wish politicians and business leaders would start thinking this way. I assume they do not because, more often than not, in today’s’ world we seem to get stuck on the ‘one most simple message we can find to say’ strategy.

That messaging strategy, towards people, kind of combines ‘keep it simple stupid’ <i.e., treat people like they are stupid> and ‘focus’ <as if people cannot handle a multi faceted thought>.

And that is … well … just fucking stupid.

Just turn on the TV today and watch the news and you will see pundit after pundit lining up in front of the camera espousing some simplistic ‘this is the topic’ to talk about.

They are wrong. Dangerously wrong.

I say that because one of the first things you learn in the communications business is that the most powerful messaging is not emotional … nor is it rational … nor is it money … it is the combination … we would call it ‘head, heart & wallet. ‘ If you own this combination, this version of a value proposition, you own the message and the message recipient by … well … providing the ultimate value to someone.

On a side note. I tend to believe we forget this lesson in the cacophony of online “this is what is most important” simplicity nonsense.

Anyway.

Sure.

You can appeal to someone emotionally.

Sure.

You can appeal to someone rationally.

Sure.

You can appeal to someone monetarily.

And, sure, that person can justify their decisions, actions and behavior based on the one aspect which originally appealed to them.

But.

There is no debate … if you appeal to someone’s head, heart & wallet you can be sure they will not have to justify anything … it will ‘just be right.’ In other words … they will truly be ‘home’ within that type of message <metaphorically ‘home’ is in the center of that nifty triangle I shared above>.

Now.

The moment you forget that is the moment you start flailing about on why people are dissatisfied with a country or business or “why isn’t our message being received” <and why are they angry>. And, look, if you accept what I am saying … I could then argue no one is truly angry … they just don’t feel ‘home’ and they want … well … home. That may sound philosophical but I would suggest that thought is more meaningful than the superficial tripe you are hearing at the moment about anger and anti-anything. People just want their frickin’ home.

I say that because, of course, now I see headlines shouting “it’s about the economy, stupid.”

Well.

As I just noted … it is and it isn’t. It surely is because that is ‘the wallet’ part of messaging. But I can’t sacrifice head & heart just to showcase the wallet benefit.

Here is simplistic truth.

Home is not just about where I hang my hat … it is where I rest my head, heart & wallet. Not only do I want someone to offer me a home where I can have it all I truly tangibly want a place where I can have it all.

And it is ludicrous to me that anyone can suggest just one thing is more valuable then all three things.

And it is ludicrous to me that anyone can suggest I should build a message on one thing rather than all three.

Not to be redundant but it is ludicrous to not recognize that home … as in a country … as in a business … is made up of head, heart & wallet.

Any leader, business included, who does not recognize that, or decides that one is more important than the other two, is destined to be a crappy leader.

Yeah. I will admit.

I look around and see a shitload of crappy leaders. Well. At least from a communications and messaging standpoint.

It may very well be that one-on-one they get this whole head, heart and wallet thing … but publicly I hear a shitload of leaders who don’t get it. All they seem to do is follow the shiny object of the day.

I will also admit as I think about who does get it that I am slightly amused that the three best songs I can think of with regard to home are sung by women <and yet it is mostly older men who lead countries and businesses>.

All these songs suggest a home, a house, represents more than just money and more than just one person.

Home represents a number of people and hopes and dreams and desires <possibly centered on what it all means to the individual>. Maybe not united in some simple way but stronger together rather than apart.

Stronger together when viewed through a lens of dreams and desires and hopes rather than all those things views as simply parts of a whole.

Stronger together when not divided in thought and when the place embraces the individual while not closing out the whole.

Yeah.

Sure.

Sometimes we can capture home as a person.

And it is maybe in that last thought our leaders could learn a little something … if home is a sometimes a person maybe the way to reach people is to think like a person <instead of some talking head who says what they think they should say because everyone is telling them it is the important thing to say>.

Yeah.

Sure.

Sometimes this is easier said than done.

But leadership is not simple and it surely demands something more than some simplistic message.

That said.

I have one simple last thought with regard to leading … okay … three things: head, heart & wallet.

If you, as a leader, recognize those things and how they represent ‘home’ and how terrified someone can be if you take what someone feels is ‘their home’ away from them … well … you cannot go wrong leading with that in mind.

“And I do not assume that my experience is universal. It is simply mine, and I offer it to you as a window, dirty though that window may be.”

–

opticalnoise (a blogger)

===============

Ah.

Sometimes young people say things with the type of panache you only expect from older people. This young blogger wrote the quote and I liked it enough to use it.

The basic thought many of us ignore. Experiences are personal <unless there is enough similar critical mass to make it quasi-universal>.

And in the business world I often find myself debating with people when they offer their experience as …. well … not dirty but rather … well … universal (and that is an issue).

Two basic thoughts.

– Research of one is not research.

– The odds that the person relating the experience <in business management> actually reflects mainstream American <or any mainstream consumer> is so low that, well, even Las Vegas wouldn’t take them odds.

Bottom line?

Realize that your experience is most likely not universal <particularly when discussing business … but beware when offering personal advice also>. This may seem like a no brainer, but I can’t tell you how often this basic rule is ignored. WE, even the most savviest behavioral people in business, ignore it all the time <alebet in degrees not wholesale>. I think a large part of it is that is because people personalize their experience <or their wife/husband’s/group of friends> that they cannot fathom that no one else feels exactly the same way.

Anyway.

All that said I am now going to share my dirty window experience list <although I actually stole the original thought from a blogger named arina and put my own dirt on some different windows>. I created the list because I almost have it all figured out <yeah … not so much>. Thinking back from my personal experiences I believe there are a few universal experiences <let’s call them windows we all peer through on occasion just for the sake of this post)> that seemingly work without fail throughout life:

– The Karma window

Karma is this random thing floating out there in the ether that somehow impacts cause & effect on all of us. Simplistically … for every action there is a reaction. Yeah. Every action <and thought just in case you have forgotten>. It is amazing to me how often we forget that our actions always, yes, always, have repercussions.

Whatever force we exert … things we send into the ether around us in the form of our thoughts, feelings and actions … comes back to us in kind (if not sometimes multiplied). There are no exceptions and you get no free passes. Oh. Please note I included thoughts & feelings in the “cause” column. That is truly the Karma aspect. Somehow … someway … thoughts & feelings enter into the ether as some type of tangible force (or ’cause’) that often creates a nuclear-sized effect. Never forget that.

– The Life window

This may actually be a different pane of glass in the Karma window. We are all connected by invisible glass in one window … called the Life window. When we hurt someone or when we pass judgment on someone … we are affected as well. Sorry. Life, for some reason, just likes to keep everything balanced.

What that means is you are probably better off (or more likely to be happy) if you attach what you care about (and Life objectives) with good intentions for other people. If you look at it selfishly, when your objectives benefit other people there is less difficulty in achieving them. Oh. And others will assist you. If you don’t look at it selfishly … well … just assume more good shit will happen in your life if you do good shit (and think good shit about other people).

– The Creation window

Everyone is creative and every one has unlimited creative potential. It is just how you define creation. Create art. Create financial success. Create the most awesome balance sheet your company has ever had. Create a kid that will be the next president. Everyone one of us has the potential to create some type of greatness. You just have to make sure the window is open and the blinds are open. Oh. And make sure you know that you actually have that window.

– The Neutrality window

Life is neutral. It does not play favorites. This is probably a derivative of the balance thing. In the absence of good & evil Life probably wouldn’t choose sides but rather stay in bed taking a nap. Life does not decide someone is more important or less significant. Life never randomly punishes. Life never randomly rewards. Nothing is random but pretty much (with some notable exceptions) everything is earned. Everyone is given an opportunity to learn something (which ultimately is the key opportunity for personal success). Everyone pretty much has a chance in Life (albeit it is tougher for some people than others).

– The Action window

This is the window right next to the neutrality window. In the absence of individual action Life will do its own things in its own time. Life does not just happen to us. It requires our active participation. Remember. Life is neutral. If you are inactive … Life is inactive <with you>. It will not take interest in you until you take interest in it. It is too busy paying attention to people paying attention to it.

– The You cannot Ignore ‘What is’ window

“What is” will evolve into “what will be” when ignored. That I guarantee. In other words … you will continue to receive what Life gives you even if you refuse to accept it. If we ignore our problems, they will only get bigger and more urgent. If we ignore opportunities, they will cease to exist. If we refuse to learn lessons from the past, larger, more serious, lessons will be given to us. If we obsessively pursue a goal or idea that is not right for us, it will elude us until we accept that we can live without it.

– The Stagnancy window

This one is the opposite side of the Action window pane. And this one is a warning. Stagnancy is addictive. What I mean by this is, if the view from your window is awesome, you can find yourself sitting there doing nothing but enjoying it. So. This I guarantee … it may be a beautiful view today but if you don’t move … and just stay there … it will lose its appeal. Stagnancy is the death of inner growth and happiness (or seeing beauty in life). When you do not use skills you lose them. Similar, without continuing effort in personal growth, you are doomed to fall back as Life continues moving. What happens then? Obsolescence. Life, and people, and thoughts, and whatever …. just pass you by.

– The Impatient window

Impatience is sneaky in life. Sometimes it can disguise itself as ambition or ‘goals’ or things like that. Because the allure, and desire, of success is something we all desire. And we may like the idea of instant gratification or easy success or short cuts … but deep down all of us know that things of value have to be earned. And that is where impatience rears its ugly head. You are peddling as hard as you can toward success … but as look through this window you are impatient, and it is challenging, because you want it NOW … but this window is about patiently waiting for the reward to come in its own time. Ok. This doesn’t mean you should be scared to do things nor shouldn’t be ambitious … this is more about having some common sense. Good things typically don’t come easy. If it were all that easy anyone could do it. Maybe learn to be patiently impatient for success.

– The Reality-based Optimism window

Here is a reality <2 of them actually>.

Negativity begets negativity. If you think negatively I can guarantee you will never attain happiness.

Uh oh. But. If you always think optimistically I can guarantee you will always be disappointed <sorry about that>.

So can you ever be happy? Yup. By being realistic, but being optimistic. A truth in this window? Good things DO happen to good people. Well. Let me be specific … that is ‘good people who exhibit some reality-based goodness’. By the way … for anyone who wants to debate the view from this window …. research (published in Proceedings of the National Academy of Sciences) predicted in simulated models that generosity/trust pays. Mathematically they found it pays to be trusting in the long run even though you will sometimes be cheated (so that is how Santa can figure out how to assess naughty or nice).

– The Trade-off window

For everything you gain you have to give up something else. This is an unfortunately simple complex dirty window.

And the last.

– The Desire window

This window sometimes has a weird filter over it that makes things not look as they really are. What I mean by that is not everything we go after is what we truly want. Sometimes we only think we know what we want … and sometimes we don’t know what we want until we get it. Maddening? You bet. But everyone has this window. Unfortunately this window is most typically found in the main room so you look through it a lot. This window is also, individually, often the dirtiest. You will be tempted to go to other people’s houses and look thru their “desire window” and hope for some guidance. Sorry. No can do. Your Desire window is your Desire window. I kind of think they are like snowflakes … no 2 the same. You will probably not have a more aggravating window in your home. Too bad. Every home has one.

So.

There you go. I would suggest these windows are universal but will be individually dirty in different ways. At best you should try and wipe each one as clean as you can <smudgy is better than dirty>. While I made my personal experiences universal … I do look through other people’s dirty windows as often as I can.

Like the opening quote said … they offer a view … regardless of how dirty the view may be.

“The detective thinks he is investigating a murder or a missing girl. But truly he is investigating something else altogether, something he cannot grasp hold of directly.

Satisfaction will be rare.

Uncertainty will be your natural state.

Much of your life will be spent in the dark woods, no path visible, with fear and loneliness your only companions.

But answers exist.

Solutions wait for you, trembling, pulling you to them, calling your name, even if you cannot hear.

I believe that someday, perhaps many lifetimes from now, all will be explained, and all mysteries will be solved.

All knowledge will be free for the taking, including the biggest mystery of all – who we really are.

But for now, each detective, alone in the woods, must take the clues and solve mysteries alone.”

—

Jacque Silette

<fictional detective – Sara Gran>

====

Well.

We are all detectives.

This is a thought about Life … and us.

We are all detectives investigating Life … and our Life within it.

We all think we are investigating purpose or career happiness or happiness in general.

But.

We all eventually realize that grasping the things we seek is fleeting and more often our grasp is tentative and indirect.

We all find satisfaction … but in glimpses not in endless continuity … and certainly not in perpetuity.

We all find this inconstancy & uncertainty far too common … and uncomfortable.

We are most often in the dark with regard to overall personal purpose with no clear path visible … and even when on a clear path it is often paved with doubt & uncertainty.

We all have physical companions which stand alongside the companions of fear, doubt and loneliness … hoping the physical companions can outweigh the mental companions.

We all know answers exist … and we all know they await us … even if we cannot hear them.

We are constantly investigating who we really are … desperately grabbing at clues or proof to provide some comfort that we have either solved the mystery … or at least are on the path to solving it.

That said.

I find “who you really are/who am I?” as a silly, if not stupid, self question.

Why?

Who I am today is not who I will necessarily be tomorrow.

That said.

If you take the time to really think about this topic I believe we all kind of know, in an uncomfortable sense, that the mystery of who we are will only be explained … well … maybe lifetimes from now … but suffice it to say most likely not in our own lifetime.

How frustrating that sounds as I type it. Think about it.

The only people who will know who we truly are today are not us … but someone somewhere in a future yet to be defined.

What a frustrating thought <at least to me>.

And yet.

Each of us … each of us a detective … will continuously search for clues and solve what mysteries we can today.

That’s what we do.

We scan about for clues to be better, think better and understand better.

We are all detectives … whether we want to be one or not … attempting to solve the mystery that is us & Life around us.

“Toil and risk are the price of glory, but it is a lovely thing to live with courage and die leaving an everlasting fame.”

—-

Alexander the Great

=============

“The time is always right to do what is right.”

—-

Martin Luther King, Jr.

====================

“I would rather die right then live wrong.”

—–

Bruce McTague

====================

Well.

I believe Alexander’s full quote was:

It is a lovely thing to live with great courage and to die leaving an everlasting fame,

Macedonians!… Why do you retreat?!… Do you want to live forever?!

In the name of Zeus!… ATTACK!

So. I tend to call this “selective thoughtful recklessness.”

Yeah.

I am not really sure something exactly like that exists … but whether it has a name or not … it is a characteristic of winners and ‘everlasting fame’ … as well as a characteristic of everyday schmucks like me who want to do the right thing, desire some everlasting fame as in ‘known for doing good shit the right way’ and am willing to work hard for it <that is the ‘toil’ part>.

This may sound a little crazy … but I do believe if you are dedicated to doing the right thing and doing good shit you have to be comfortable assuming some risk.

Now.

I get some shit for my ‘comfort with assuming risk’, my attitude in general with regard to risk … as well as my general disdain for people who have the absurd principle of ‘making a decision instinctually.’

Therefore.

I came up with my own phrase – selective thoughtful recklessness. This combination seems to me to be better than simply being rash or foolhardy in behavior. It is better because I have a full respect for consequences and hold consequences in high regard.

To be clear … there is never any absence of forethought <which is where I typically find ‘instinct’ fails miserably>. I certainly have extreme care and concern with respect to not only other people’s welfare … but my own.

Sure, yes, there may be a bit of daredevil in the attitude … but without the flair and debonair style associated with a daredevil.

What is there is … is a certain defiance to odds once a decision has been made and a complete “In for a penny n for a pound” attitude. <Cambridge Dictionary: something you say that means that since you have started something or are involved in it, you should complete the work although it has become more difficult or complicated than you had expected >.

My epitaph will absolutely be “I had a lover’s quarrel with the world” but my mantra seems to be captured in what I said upfront … “I would rather die right then live wrong.”

That is not courage … nor is it an attitude … it is a choice that simply requires some mental resilience. You feel doubt, resistances to choice and even outright disagreement … but someone who embraces the selective thoughtful recklessness remains mentally resilient towards anything that attempts to stop you from doing what you believe, and maybe even know, is right.

And maybe that is where the thoughtful daredevilishness steps in.

In order to find glory <in this case I believe glory is ‘doing what is right’ and not some fame or accolades> you have to first & foremost reframe the story of what is … and what is possible. I am not suggesting some alternative universe nor am I suggesting fooling yourself into believing something truly impossible is possible. This is more along the lines of the traditional disruptor definition … seeing the conventional in unconventional ways. By reframing the story the boundaries & limits in the original story become new & different boundaries & limits. Rarely do they align with the old ones and it is within these differences that the ‘thoughtful reckless’ wander.

But this also demands one other thing.

Let’s call it ‘intense listening without attachment.’

What I mean by this is you have to be aware of everything going on around you but you do not necessarily get attached to what is being said. It’s like recognizing the clutter around you and rummaging thru it for the useful and avoiding the useless.

Lastly.

Here is maybe the most controversial thought I will share on finding glory.

Be small.

Yeah.

I just said ‘be small.’

To be clear. I don’t mean live a small Life but I do mean if you want to find the kind of glory I am discussing, and you want to be selectively thoughtfully reckless, and you want to die right rather than live wrong … you think about being an energy for ‘doing’ like an atom, or a pebble in a pond, where you make yourself as solidly, strongly and distinctly rightly small … and choose your path.

And maybe that is why I balk at ‘daredevil’ so much. It sounds big & flamboyant. I find that being defiantly, and successfully, right in your choice is more often found in the ‘toil’ … in the small stuff and avoiding the small stuff at the same time.

It is more about being solidly small in your solidly rightness.

========

“Let others lead small lives, but not you. Let others argue over small things, but not you. Let others cry over small hurts, but not you. Let others leave their future in someone else’s hands, but not you.”

—

Jim Rohn

================

And, yes, maybe it is about a small quiet courage found in the everyday.

Do I think I am courageous? Certainly not.

Resilient? Absolutely yes.

But this kind of resilience seems to contain a version of courage that is easy to miss. It is a small resilient courage.

It is the small courage you hold on to … to stay when it is easier to leave.

It is the small courage you hold on to … to keep doing when everything says ‘quit.’

It is the small courage you hold on to … to respect difference when we would much rather judge.

It is the small courage you hold on to … to accept some vulnerability when building a wall feels much safer.

It is the small courage you hold on to … to recognize your own agenda needs to be revised to accommodate another’s better idea.

It is the small courage you hold on to … everyday <even though it takes some ‘toil’ to create it>.

It is the small courage you hold on to … to not only become who we really are … but which enables the better version of who we are.

It is the small courage you hold on to … in a world that often doesn’t seem to encourage courageous everyday acts.

Anyway.

Life isn’t easy. Business isn’t easy. And navigating both shouldn’t be easy because of that … and it isn’t.

All I can suggest is some selective thoughtful recklessness can you help you out on occasion.

And it surely, when done well and with ‘good as an intent’ gives you a shot at glory.

Just remember.

… it is a lovely thing to live with courage and die leaving an everlasting fame