Worldpay and You

February 2017

Three simple tips for better PR

Ever heard of public relations (PR)? It’s a great way to get the word about your business out to prospective customers and partners who might not have heard of you. The right strategy could drive significant revenue and growth opportunities your way. But it can be challenging for those new to the game. In this video, Worldpay SME expert and first Apprentice winner Tim Campbell shares his tips on how small businesses can PR themselves effectively to the wider world. Let Tim guide you through the basics in this, the third of three short videos on digital marketing.

Worldpay is always looking for ways to help our customers develop and grow online. Here, Web.com’s Martin Leamon and Worldpay’s James Frost share some useful advice with Dawn Crawford, owner of niche travel site Host Unusual. As the name suggests, the firm offers holidaymakers a selection of quirky places to stay in the UK. It’s achieved strong growth in its few first months of operation, and was recently named a winner in Worldpay’s UK small business competition. But Dawn still faces many of the challenges SMEs typically strive to overcome to grow their business. The top tips shared here on SEO, payment strategies, online advertising and more will be invaluable for all SMEs looking to reach new customers.

Worldpay’s Bricks to Clicks Report: how to get online

The eCommerce opportunity for the UK’s SMEs has never been greater. Online sales are set to grow by over 10% this year to reach nearly £100 billion, according to some estimates. But for many small business owners the benefits of carving out a web presence and the practicalities of doing so are still not clear. That’s where Worldpay’s Bricks to Clicks report comes in. Using newly commissioned research and our industry expertise, we set out why more and more UK SMEs are going online, the challenges of doing so and some best practice tips for getting started. It’s a must read for any small business owner looking to take that next step on the path to growth and success.

Funding your ambition in 2017: the benefits of alternative finance

The alternative finance market is growing spectacularly in the UK. It reached over €4.4 billion (£3.7bn) in 2015, accounting for more than 80% of the European market. But many small business owners are still not clued up about the range of alternative options available to them. As 2017 begins in earnest the time is ripe to look at smarter ways to grow your business.

Why UK SMEs must throw open their doors to international shoppers this year

As celebrations for the Chinese New Year kick off and we enter the Year of the Rooster, the time is ripe for retailers, brands and hotels selling luxury goods and services to build their business for the global shopper.