#productpackaging

MOST RECENT

Browse through the bags and boxes of oats and granola at your local shop and you'll see slight variations of packages depicting the same thing: the ingredients.

In an effort to express the vitality and healthfulness these products provide, student Anna Solkovsky incorporated elements of a Viking Warriors journey.

Each package presents a chapter in the story of these fierce fighters. Her aim was also to encourage the qualities of these men - courage, truth, honor, discipline, industriousness, self-reliance, perseverance...attributes that we can draw on to face even the most challenging days.

Conveying an authentic story through package design establishes points of differentiation and can help humanize a brand, making it feel more accessible and relatable for consumers.

Biodegradable packaging made from artichokes? According to an article by @freshplaza, this is entirely possible!

In Berlin, the Smart Materials research team at the Italian Institute of Technology (IIT), collaborating with Genoa’s Wholesale market management company and Ascom Confcommercio, presented a project aiming at converting leftover produce into 100% biodegradable plastic for the production of eco-sustainable fruit and vegetables packaging.IIT researcher Giovanni Perotto displayed the experimental product, obtained from technologies patented by IIT. It consists of a bioplastic packaging product, made entirely by recycling leftover artichokes from Genoa’s wholesale produce market.According to an article by themeditelegraph.com, there are different processes for a total conversion of waste vegetables into bioplastics, ranging from the conversion of the vegetable into bioplastic through an aqueous process to the preparation of composites (from 100% sustainable sources), thermoplastics and thermoformables. These technologies allow the reduction of vegetable waste while obtaining a resource from such waste, and to cut-down on the use of non-biodegradable plastic derived from fossil fuels.