Berlin,
Germany – September 1, 2016 - YI
Technology, the leading, international provider of advanced, intelligent imaging
technologies, continues its global expansion: Sean Da, co-founder and CEO of YI
Technology, has announced today that the company continues entering the European
market with its complete portfolio of action cameras, home cameras and
dashboard cameras.

After successfully
launching in the US market and select European countries, YI Technology continues
its expansion in Europe. “Our products address a growing demand for affordable
innovation in the European action camera market — not just from professional
filmmakers, but anyone from holidaymakers to sports people, who want to get the
clearest possible moving images of their activity,” explains Sean Da, co-founder
and CEO of YI Technology. “We are confident to have the right portfolio to
successfully compete in the European market and grow our global presence”. The imaging
leader will present its key products at IFA in
Berlin (2-7 September, 2016, Hall 6.2a / booth 136), one of the world's leading trade show for consumer
electronics and home appliances.

Founded in 2013 in China, YI Technology is a fast growing company and is well known
internationally through its first partner, the mobile leader Xiaomi. YI Technology is already successfully established in China,
Asia and East-South Asia, and is aggressively driving its international
expansion in the US, Europe, Russia and the Middle East.

YI Technology Product Portfolio

YI
Technology’s innovative and multifunctional key products, the Action Camera,
Home Camera and Dash Camera, allow users to capture their lives in full HD
videos and photos. iOS and Android apps allow users to control the cameras and share
their experience via their mobile devices. YI Cameras are powerful and light
weight and equipped with the world’s leading imaging processors.

“The
hallmark of our brand are our fans and users. We are committed to offering innovative
imaging technology at a highly competitive price that makes everyday life safer, richer and more
fun”, says Ye Song, co-founder of YI Technology.

New flagship: YI 4K Action Camera

YI
Technology’s latest addition to the company’s successful line of action and home cameras, the significantly advanced YI 4K Action Camera,
is the first action camera in the market that
combines 4K30 video recording, integrated touchscreen and up to two hours of
battery life. The camera enables users to
shoot the clearest quality images. It can be controlled via an integrated 2.19-inch,
640x360 resolution touchscreen at 330ppi. With a full
160-degree viewing angle, the display allows users to preview their videos on
the fly and never miss a shot. “We’ve packed the YI 4K Action Camera with the best components the
industry has to offer, to deliver truly outstanding performance at an
affordable price,” says Ye Song. The camera comes with Sony’s 12MP IMX377 CMOS
image sensor and the latest A9SE75 processor from Ambarella. This allows users
to capture and share moments with increased speed and lower power consumption —
including 4K30 video recording at 30 frames per second.

The action camera is now
available for Price: GBP 229.99/ EUR 269.99on Amazon UK for shipping in Europe.

YI Technology is a leading, international provider
of advanced, intelligent imaging technologies, products, services and
platforms. Our development team consists of the industry-leading experts from
US, China, Japan and Israel with hundreds of person-years of experience in
imaging technology, algorithms, data analysis and mobile applications. We are
committed to using innovative technology to make everyday life safer, richer
and more fun. We believe the very best imaging and sensing technology should be
easy and accessible to everyone. With our passion, hard work and commitment to
combine the highest quality and value, millions of users from every corner of
the world and all ages are feeling greater peace of mind, inspiration and
connection with their families, friends and communities. For more information
visit www.yitechnology.com.