Erin Malone and I introduced some of the fruit of our effort to carve out a pattern language for social user experience design. At the Information Architecture Summit in Memphis this past week we taught our pattern library workshop and then delivered this tandem presentation:

The top of my agenda in the past year has been to identify, gather, and document a family of social design patterns: observed practices that work well in resolving common design problems in social applications. I’ve been looking for and teasing out patterns that enable social environments to thrive and sustain themselves.
Fortunately, I had a leg up or two. While there were very few documented community or social media patterns in the library, there are a wealth of specs, papers, patterns, presentations, and guidelines scattered around the intranet, and there was Matt Leacock‘s first take on a social media toolkit, shepherded together on an internal Yahoo! wiki.

More importantly, I looked out across the landscape of the web and drew on my own personal experience as a user, analyst and addict of online social experiences.

At BarCamp Block last year I facilitated a session on social media patterns (at least that’s what I was calling them then) and the net takeaway was an amazing mindmap of potential patterns. Quite a few of them turn out to be social moments, social behaviors, or social objects; or scenarios that illuminate patterns without being patterns themselves. But the outline and cloud diagrams we built from that brainstorm helped get me started sorting out some possible organizing structures beyond what we had internally a Yahoo.

This mindmap went through a series of iterations and refinements. Meanwhile, I started presenting on the topic of social patterns at BayCHI, at South By, at the IA Summit, at Ignite and more recently at TechPulse and soon PLoP and Interaction09.

Taking your half-baked ideas on the road and presenting them to a demanding crowd of payng customers is a great way of figuring out which ideas have resonance and which miss the mark. Presenting ongoing work in progress is tough: you make yourself vulnerable and open to criticism. But the criticism will come eventually anyway. Why not hear it now while you can still address it and incorporate the best ideas of others into your work?
For that matter, I feel it’s essential to be clear about one thing: almost none of this work on social design patterns is original. Yes, of course I am naming patterns and writing them and perhaps throwing in a nugget of experience here and there, but for the most part I am still *curating* these patterns. I’ve been stealing from everybody!
We hates plagiarism so we cite sources and point back to originators where applicable. I’ve proposed that the nascent PLPL (Pattern Language Markup Language) standard include an attribution element, with a common structure for reflecting sources, reuse, derived work, and licensing matters.

Furthermore, in our book we are inviting a wide range of leading practitioners, thinkers, and bloggers to contribute essays on one or more of the pattern families we’re developing for the book. Because, yes, the book is in many ways an offshoot of this ongoing social pattern collecting effort. And in that same spirit we’re both interested (Erin and me) in experimenting iwth methods of opening up the writing process and seeking feedback, correction, criticism, and contributions before the book’s ship date.

We’ll probably post patterns in progress on a wiki and in the meantime we will both be posting thoughts about the chapters we’re working on on our blogs. I’ll also post some draft patterns here at least until we have the wiki process figured out.

My next post in this series will be about a set of fundamental social design patterns I’m pulling together in Chapter 2.

I’m going to name the robots Foo and Bar. We still haven’t announced the musical act that will be performing on this stage tonight.

So far I’ve heard Cody Simms and Neal Sample (Cody and Neal, hmmm….) give a great overview of YOS (with great visuals by Micah Laaker), and am now listening to Allen Rabinovich explain how to hack with Flash and Flex.

At 2pm I’ll be talking about patterns and stencils and how they can help coders build better interfaces.

I finally got my slides posted to slideshare today from the panel and the presentation. (Eventually, if and when audio becomes available, I’ll sync them up.) You’ll notice if you look at my recent talks that I am remixing a lot of the same points. I am trying to learn to be more shameless about this, since the material is usually fresh for each new audience until it’s fully distributed.

In that same vein, if you’re in SF you can find me at Ignite SF tonight doing a five minute talk (yes, covering some of the same ground as my BayCHI talk in this case) on the topic “Grasping Social Patterns.” I’m nervous as hell, not least because the lineup of other speakers is so incredible. So even if I bomb, you’ll get some pretty inspiration stuff from the likes of Kathy Sierra, Annalee Newitz, Lane Becker, and others.

When I get the audio, I plan to put together a slidecast to synch the slides to the talk, which should be more valuable.
Oh, and consider viewing the slides in full-screen mode. They should be a lot more legible that way. I did my best to optimize the source files.