When Florida State takes on No. 14 North Carolina tomorrow, the Seminole coaching staff will be coaching for more than just a win.

FSU (11-2, 0-1) will host its third annual Fight for Literacy game against the Tar Heels (12-2, 1-0) and the coaches will wear lime green ties to bring awareness to the issue.

Associate head coach Stan Jones was one of the first coaches to jump on board with the Coaching for Literacy associate, and he is now a member of the board along with eight other college basketball coaches.

"In my early childhood education reading was a big part of our curriculum. My parents were involved in Christian education. My father was a pastor. They were always encouraging reading in our household.

"...I’m always looking for things to try to make a difference as a coach and I thought this was something that I felt really good hanging my hat on and putting my name behind it. It’s something that I’m very proud of that we’re a part of it."

Jones was lucky enough to grow up in a family environment that promoted reading, and he has made it his goal to promote that same environment to his players.

His office is lined with books, and he makes a point to share books with his players and promote the importance of education and knowledge with them.

“I think anytime that we can use our forum as athletes, coaches, and athletic programs to promote things and make a difference, outside of just being a player or a coach, its important," Jones said.

"Someone instilled that in me many years ago, that in five years from now that the two biggest things that will make a difference in your success is the books that you read and the friends that you keep. You’re going to become who you hang with and the knowledge that you gain moving forward.

"...If it’s helping your players in college, it can’t do anything but help if you can get it in front of less fortunate and underprivileged children who don’t have the opportunity and give them the opportunity to make a better way for themselves.”

According to the National Assessment of Educational Progress, 64 percent of all fourth graders in America are not reading at the level they should be.

According to the National Assessment of Adult Literacy, U.S. Department of Education, 85 percent of the juveniles in the court system cannot read.

Those are just some of the things that Jones is hoping to fight, and when he brought the idea up to head coach Leonard Hamilton, he immediately wanted in.

"I went to coach and said I’d like to get behind this," Jones said.

"Coach Hamilton came from a time in our society when the only way for a minority people to make it was to get their education. Those generations were always trying to get their children to better themselves.

"Education has always been a big concept that coach Hamilton believes in so when it came to reading and promoting something like this that was new on the market, he was happy to get behind it."

FSU has eyes on Maye and Berry II

During the game against the Tar Heels, the Seminoles will have their hands full.

North Carolina comes into the game averaging 85 points per contest and it starts with junior forward Luke Maye and senior point guard Joel Berry II.

Maye leads the team in points (18.4) and rebounds (10.9) per game, and will be a tough match-up for the Seminoles inside.

But he isn't the usual type of post player that the Tar Heels have become known for.

"They have that in Luke Maye, who adds a different dimension from the other bigs they’ve had over the last 10-15 years," Jones said.

"He can stretch the defense being able to shoot threes. He’s got a very high basketball IQ... He anchors himself at the top of that restricted circle and is an elite offensive rebounder and is very physical. He demands a lot of attention on the glass."

Berry II is UNC's second leading scorer (17.2), but may be its most important player.

“They make it very hard because they always have a head of the snake, driving the engine point guard," Jones said.

"Joel Berry, a guy whose taken them to two national championships, winning one of them, he’s a little bit different from the Ty Lawsons, Raymond Feltons, or the Kendall Marshalls. He’s more of a guy that’s more ball dominant than those guys. He goes and gets a lot for himself. They’ve really never had point guards that were elite scorers. He’s their second leading scorer, but he’s probably their number one option in everything they do. He can shoot the ball."