Jenna Dewan

Ever since "Buffy the Vampire Slayer," tales of the supernatural have provided a bridge between demographics, offering a way to showcase female empowerment while still keeping the guys interested. So it was only a matter of time before Lifetime got in the game.

Inspired by Melissa de la Cruz's bestselling novel and starring such heavy hitters as Emmy-winning Julia Ormond and Oscar-nominee Virginia Madsen, "Witches of East End," premiering Sunday, moves the network one step further away from its sob-sister niche roots and closer to the mainstream.

In the idyllic seaside town of East Haven lives a witch, Joanna Beauchamp (Ormond), and her two daughters, Freya...

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Ever since "Buffy the Vampire Slayer," tales of the supernatural have provided a bridge between demographics, offering a way to showcase female empowerment while still keeping the guys interested. So it was only a matter of time before Lifetime got in the...