Beer art

Heineken's Legen - wait for it - dary posters for good.

Raise your hand if you’ve ever walked into a gallery, stood in front of a piece of art, and been utterly stumped as to what exactly it all means. You too, huh? Well, no need to feel in the dark with these beer art posters from Heineken and its agency Wieden + Kennedy Amsterdam. They come equipped with behind-the-scenes videos of the artistic process of 40 “Legendary individuals” as they create their “Legendary Posters” that are being auctioned off, with the proceeds going to global non-profit Reporters Without Borders. Not that you’d need too much explanation, as some are literally literal (read copy “Game. Set. Match.” on a burnt poster by a tennis player – it doesn’t get more non-conceptual than that).