The shop owners did not comment on the demonstrators' presence, but passed out literature saying the store does not buy from puppy mills.

CORONA DEL MAR — A group of about 140 protestors spent two hours Sunday afternoon in front of I Heart Puppies, a business they claim supports puppy mills because its dogs don't come solely from animal shelters.

"We do not want to put them out of business," protestor Carole Davis told the crowd. "The day they go humane, we will no longer be protesting — we will be shopping!"

Davis, West Coast director for the San Diego-based Companion Animal Protection Society, has said she is investigating the shop and has conclusive evidence that at least some of the dogs there have come from puppy mills. She has asked the shop to convert to a business model that sells dogs only from local rescue shelters.

Passing cars honked as the protestors waved signs, chanted "shame, shame, shame!" and sang "How Sick Is That Puppy in the Window."

The shop at 2801 E. Coast Hwy. remained open during the protest. The owners photographed some of the speakers and signs and talked to police.

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They declined to comment, but passed out literature saying they did not buy from puppy mills.

Six police officers monitored the scene, keeping a path on the sidewalk clear. There were no arrests or incidents, they said.

A few Corona del Mar residents watched the protest while they sipped drinks from neighboring Starbucks and Nékter Juice Bar.

Workers from Nékter complained to police that the protestors were hurting their business, and one worker yelled "Whore!" at a protestor giving a speech.

Camille Cegeilski, 13, of Corona del Mar, was on hand to support I Heart Puppies.

"We don't think it's right," she said. "They don't come from puppy mills. They could go be more productive with their time to go to the puppy mills."

Organizers said a

bout half of their group was from Orange County and Newport Beach.

Others traveled from Los Angeles and other Southern California cities. They wore T-shirts and carried signs with messages like, "Good dogs die when you breed or buy" and "Pet stores lie to your face."

"I came here to do Starbucks," said Erle Halliburten. "We've always had something of a quiet, laid-back community. You hate to become the focus of a group to come protest like this today. And from what I've seen, none of the dogs (in the shop) look unloved. But I feel strongly to the right of free speech, if it's done properly."

Davis said that Sunday's protest was the "official launch of a sustained campaign" against the store. She declined to say when, or how often, protests would take place. One shop converted to a humane business model after three weeks, she said, but another took more than five months.

Protestor Elizabeth Johansen of Los Angeles said the shop was an embarrassment to the village.

"I think it downgrades the community," she said. "It makes them look trashy. They have a chance every minute to go humane. There's no excuse. We will fight it to the bitter end."