Companies of all sizes can now tap into advanced location data and
targeting trusted by world’s largest brands and agencies, including 7
out of the Top 10 Fortune 100 companies

February 06, 2018 09:00 AM Eastern Daylight Time

NEW YORK--(EON: Enhanced Online News)--GroundTruth,
the leading global technology platform driving offline visits and sales
by leveraging location as the primary source of intent, today announced GroundTruth
Ads Manager, the industry’s first end-to-end self-serve platform
for mobile location-based advertising. Marketers can now simply access
GroundTruth’s platform, which sees 2 out of 3 smartphone users, to
sign-up, input a credit card, and create their first campaign in a
matter of minutes – no minimum spend required.

“With GroundTruth Ads Manager, we’re
able to remove the barrier of entry to its benefits, and answer a very
big demand among smaller and larger companies with exploratory budgets
to plan via a self-service platform.”

As an early adopter of Ads Manager, Derek Walls, PR & Marketing
Manager at Ted’s Montana Grill said: "GroundTruth's self-service
platform gives us the opportunity to tap into sophisticated location
data and targeting on our own terms. Since joining Ads Manager, we’ve
seen a 10x return on ad spend and can attribute mobile ads to actual
restaurant visits, the ‘holy grail’ for any marketer. Mobile advertising
was essentially a new territory for the brand last year, and now we
consider it to be one of the most valuable components of our 2018 plan.”

Already tried and tested by some of the world’s biggest brands,
including 7 out of the Top 10 Fortune 100 companies who use
GroundTruth for managed services, Ads Manager grants businesses of all
sizes easier access to advanced location targeting tools and resources,
once complicated and out of reach for small businesses and the agencies
supporting them. Unlike some popular, all-in-one marketing or social
platforms, Ads Manager also provides a more precise and accurate level
of location targeting, made possible through GroundTruth’s mapping
technology, Blueprints™
and patented Location Verification algorithm, which scrubs incoming
location data for accuracy.

Marketers can use Ads Manager to target locations or individuals stores
rather than wasting ad resources targeting a broader 5-mile radius
around an address. Additionally, brands can calculate effective Cost
Per Visit to optimize their ads based on observed visits to their
brick-and-mortar location.

“Location technology is incredibly valuable for marketers. It allows you
to reach people based on their active behaviors, such as a store visit,
versus a ‘like’ or search online that may never result in an action,”
said Sunil
Kumar, COO, GroundTruth. “With GroundTruth Ads Manager, we’re
able to remove the barrier of entry to its benefits, and answer a very
big demand among smaller and larger companies with exploratory budgets
to plan via a self-service platform.”

This momentum follows the recent appointment of new
CMO Eric Hadley and highlights the company’s ongoing commitment to
advancing location technology access, awareness, and applications.

GroundTruth is the leading global technology platform driving in-store
visits and sales by leveraging location as the primary source of intent.
We believe in the power of place. Build your brand, increase sales and
grow your business by building off what real people are doing in the
real world, mapped using our proprietary Blueprints technology. Through
its data foundation, GroundTruth sees 2 out 3 smartphone users in the
U.S. and more than 30 billion physical visits annually across 21
countries globally. Learn more: www.groundtruth.com.