Digital Marketing Agency Increases Client Retention Rate by 20% with Call Analytics
0 Flares 0 Flares ×Adster Creative, a digital marketing agency located in Edmonton, Alberta, Canada, specializes in SEO, Google AdWords management, and website optimization strategies for local service-based businesses. While many agencies were slow to adopt call analytics, implementation was an easy decision for Adster, since many of their clients rely on phone calls as their main driver of revenue. They initially attempted to create their own call tracking tool, but were limited by the amount of data they were able to pull. “We knew we needed call tracking because of our client base. Ultimately, they measure their ROI via phone calls. That’s how they are running their businesses, and we couldn’t gain visibility into those calls by using tools like Google Analytics,” said David Forster, President of Adster Creative. Many of the businesses who work with Adster know that phone calls are their most qualified source of inbound leads, but in order to optimize and improve upon the amount and type of calls they were receiving, they needed to qualify and quantify those leads by understanding which marketing channels were driving them. “CallRail enables us to provide that much more value. Not only can we quantify leads and show clients how much their calls are costing, features like call recording allows us to listen to calls for lead qualification and coach our clients on how to convert those leads into customers,” said Forster. After noticing the shift towards mobile marketing, Adster started using CallRail call extension phone numbers in…
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