Blog: Day by day

The 9th World Congress on Railway Research, which took place in Lille this May, was the opportunity to discover a new touch screen terminal. Well, as a matter of fact, Kyo does not involve any touch screen: the user can purchase a train ticket using only his gesture, and without any contact on the terminal. This idea was presented among other innovative processes for selling terminals, but could lead to new navigation methods in the next years. To be followed.

Marketing is everywhere in real life, and especially where you don’t expect to find it. For this article, I’d like to transport my readers in the cosy and design atmosphere of a fashion hairdresser. Have you ever felt more beautiful than in a hair design salon? Everybody takes good care of you, making you feel unique, and look brilliant. Why is that? Here are a few thoughts on marketing at the hairdresser’s and best practices we can keep in mind for websites.

My boyfriend has just forwarded me a link to this beautiful picture keyboard, designed by Christopher Monro Delorenzo. The concept is simple: replace each letter by a picture related to it. So, basically, the pirate character stands for P, etc. The design is really cute, and I found the idea interesting, speaking about usability: who could use it? And speaking about a keyboard, what about the muscle memory?

A colleague at Adviso has shared this cool video with us last week. It briefly goes through the history of communication, from the invention of alphabet to advertising online, and it explains How the Internet changed advertising. What I particularly likes about this video is that it shows new media (Internet) = new ways of advertising. And I especially like them saying it has to be contextual (this is a strong belief of mine): to visitors needs, interests and interactions. The 2 rules to keep in mind from this video: 1. Trust the power of contextual, 2. To be granted with attention, offer interesting contents.

“Radio, what’s new / Radio, someone still loves you“, sang the famous rock-band Queen in their hommage to radio, by this time when TV was becoming more and more important in our lives. Well, today, we could sing the same old song about newspapers. There seems to be a common theory, according to which the Generation Y, born with the Internet, won’t buy newspapers anymore. Boring and unpractical, newspapers? Well, it quite looks like these theories were wrong. An initiative from the French newspapers has reached its 200 000 readers quota, which is quite a lot knowing that the operation started on… the 27th October! Want to know more about this good move?