MY CHINA PLUS is the first Virtual Warehouse all-in-one to distribute on Chinese / Asian markets in an easy, effective and economical way in Shanghai New Free Trade Zone.

The solution, based on Food & Beverages distribution platforms activities and experience, is designed for manufacturers / distributors who wish to have direct support in their business operations, promotion and distribution also without the need for a corporate presence in China.

How does My China B2B PLUS?

1) SETUP: with My China B2B support, the company defines the space and the type of products that will store (temperature controlled, Fresh, Frozen)

NB: The warehouse is into the Shanghai FREE TRADE ZONE. This allows that stored products to pay duties and taxation only when they have been sold!

2) SEND PRODUCTS: The company sends by sea the items to be stored in the warehouse in China.

For products without Chinese labeling:

Simultaneously with the product sending, are activated for the incoming products, the procedures with the Chinese authorities for obtaining the Chinese labels.

Upon arrival and during storage, products labeling with Chinese labels

NB This allows to sell immediately the products on the Chinese market (competitive advantage - Ready to Sell) and also be used in fairs / exhibitions as Chinese products, with a big reduction of costs if the same products are shipped from their own country to the same exhibition (about 800 € every 100 kg).

Li Ning Co Ltd, China's leading sportswear brand, has raised the stakes yet again in its battle with global leaders Nike Inc and Adidas AG.

The Beijing-based company announced last week it had signed up National Basketball Association star Evan Turner, set to play for the Philadelphia 76ers next season, in a multi-million dollar endorsement deal.

The coup adds to Li Ning's galaxy of stars, which already includes Boston Celtics' player Shaq O'Neill.

It also brings a further edge to the battle in what is emerging as one of China's fastest growing retail markets.

The country's sports apparel market is set to nearly double from its 2009 value of 59.2 billion yuan to 114.8 billion yuan in just three years, according to the Shanghai-based China Market Research Group (CMRG).

Leading sportswear makers are readjusting the marketing strategies of their brands in China with two of the top sellers moving into lower-tier cities in order to be more competitive.

Nike Inc, the best-selling global sports brand, which is expecting record sales growth in China this year, is launching a range of low-priced products across the country rather than just focusing on high-end buyers.

A similar drive is also being undertaken by Adidas AG, another major overseas sportswear brand in China. Managing Director Christophe Bezu said the company's strategy was to maintain its strong position and spread its influence throughout new areas of the country.

"We are planning to introduce low-priced products in the second-tier, third-tier and even fourth-tier cities in China to appeal to more Chinese consumers," said Charlie Denson, president of Nike, during a teleconference.