It is seven in the evening and a girl is standing at a bus stop. Few boys whistle at her and pass comments. But the bystanders are mute. Why? Apparently the girl was asking for it. Will she tell anyone about what happened?

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These are the questions Breakthrough India, a global human rights organisation, is asking people around the country. Their campaign #AskingForIt, which began in March this year, coaxes people to act, and stop sexual harassment in public places.

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Sonali Khan, Country Director, Breakthrough India says,“School girls are most vulnerable. They don’t know how to respond. Also, a lack of trust and fear of being blamed stops them from reporting such incidents.”

Coined by advertising agency Oglivy and Mather, the #AskingForIt campaign logos were designed by CoDesign Brand Consultants. “As it is a multi-state campaign, the design of the visual identity had to be simple, and yet accommodate multi-lingual fonts,” says Mohor Ray Dahiya, Co-founder, Codesign, “Red and green crosses were used as cuing symbols and colours, commonly used to denote ‘yes’ and ‘no’, to show what the rights of a woman are in a public place.”

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The campaign has garnered support from the Kanpur bus union, the auto union in Bangalore, the Mahila Prakosh Committee in Lucknow and students from colleges in Delhi.