Ad Age Ad Lib

Patch CEO Warren St. John

Hyperlocal news has had a rough, ahem, patch in recent years.
Undone by Craigslist and Facebook and Google, among others, local
news sites have struggled to stay afloat. The end of 2017 alone saw
the shuttering of both Gothamist and DNAInfo. Patch CEO and
executive editor Warren St. John joins Ad Lib this week to tell us
what’s going on at Patch. Among his many accomplishments as a
writer and reporter for the New York Times and others, St. John
also happens to be the guy who popularized the term “metrosexual”
in 2005. Today he shares what he’s been up to as a CEO and how
he hopes to make hyperlocal work where others have
stumbled.

About the Podcast

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.