Did you know that REALLY COOL digital tools can generate sales leads from 10c per lead?

Do you know how to deliver the most EFFECTIVE sales & marketing campaigns using the LATEST digital marketing tools available?
Check this stuff out, it makes your eyes roll back…
1) Facebook, Instagram, Twitter, LinkedIn are used by EVERYONE, and you can advertise direct to their news feed?
Social Media Platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest are now the largest and most active databases in the world. These platforms now provide one of the most sophisticated and targeted digital marketing tools.
Let’s cover off some of the cool things you can now do…
2) You can target digital content/advertising specifically to your buyer?
Audience Targeting provides an advanced search and filtering tool that allow to target buyers according to their location, job title, interests, age, business, industry, Internet behaviours, and even who is searching for your competitors?
3) Continue to track the people who read your digital content?
Pixels in digital marketing allow you to track people who visit specific pages on the Internet including Facebook, Instagram, Google and Bing searches or, of course your website. Pixels allow you to then track and present web content (adverts and content) to these people while they are using the Internet and social media platforms – it’s called Remarketing.
4) Remarketing automates the presentation of sales advertising to your buyers using Internet platforms.
Once you have applied a tracking pixel, you can then design, build, and publish other digital marketing campaigns specifically to this audience. By tracking visitors and creating an audience, it then allows you to track and present different campaign offers.
5) Create custom audiences using your emails list and publish content to them whenever they use the Internet!
Google Customer Matching and Facebook Lookalike Audiences provide an amazing way for you to link your existing database list (your email list) to your digital marketing campaigns. Target and present your online advertising and remarketing programs to people who already know and trust in your brand.
6) Digital Sales Funnels do your sales work while you’re asleep.
Digital Marketing use automated workflow systems that allow you to build content and schedule the delivery of it to your prospects BUT also trigger action based outcomes. As leads subscribe, register or purchase, you can trigger additional offers (upsells) automatically. These tools provide a very low cost per lead and sales conversion rate.
7) Custom Conversions can tell you who is doing what on your website?
Custom conversions are used to track specific actions that people take on your website e.g. if a visitor registers for something or they visit a page and use these custom conversion pixels to optimise, track and further analyse their behaviour to create more targeted advertising.
8) Build an effective, sustainable, visible, AND low cost per conversion sales pipeline – Yes I love this part also!
Gone are the days of wasting time and money having dozens of sales people trying to work purchase database lists Gone are the days of spending huge budgets on marketing events and expos
Welcome to the digital age, where we can leverage the Internet and social media platforms used every single day by EVERY ONE OF YOUR BUYERS. Welcome to low cost, targeted and focused digital campaigns that allow us complete visibility to buyer purchase behaviours.
Check out the full story at www.retaile-v.com..au/blog
Robert Durrant

LinkedIn Sporting Club and Player Marketing Group has been created by Robert Durrant to focus on the promotion of sports clubs, players, and brand-related product and services
www.linkedin.com/groups/Sporting-Club-Player-Marketing-13500227

Digital Marketing How To Guide - part of a set of three easy to read guides which are COMPLETELY FREE and come with NO OBLIGATIONS. These guides contain amazing information that will help you to understand and also design your digital marketing program.

Robert Durrant's USA travel bag is full of goodies for small business!
We cannot wait to share with you all the new content we've brought back which we know for a fact will help you to plan, build, and deploy your 2017 sales and marketing strategies.

Sales Coaching and Mentoring - the New Normal?
Sales coaching and mentoring programs are now becoming in very high-demand for professional development within sales, BD, and key account management roles.
Visit
http://www.retaile-v.com.au/Sales_Coaching_and_Mentoring_the_New_Normal

It’s becoming a well-known (and proven) fact that your prospect and client database is the most important internal list within a business. A database is the best way to find information about past and current clients, it is the go-to option for following up and managing new leads within your CRM, and hopefully creating repeat business for customers.

Next week we have Robert Durrant being sent off to represent our company at the Digital Market Content & Commerce Summit in Orlando Florida. This will be his last trip to the U.S. for 2016 and will be away for over one month contributing to media and speaking gigs across Florida and California.