Ciucaș - The Human Chain

Ciucaș - The Human Chain

We
were challenged to come up with an idea to express the freshness of the Ciucaș
beer at the Oktoberfest held in Brașov. We set up a stunt where people who
visited the festival were lined up to form a human chain that passed on from
one man to the next the beer mugs from the Ciucas Brewery to the tables of
Oktoberfest.