MAM

Oppo shines at Emerging Brand Award 2016

01 Dec, 2016 - 12:46 PM IST | By indiantelevision.com Team

MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

On this achievement, Oppo India brand director Will Yang said, ?From the brand aspect, we are working hard in making our brand a well-known name for its innovation and quality over the coming years. The great camera experience and high built-quality has enabled our brand to stand out in global markets, and this will continue to be one of our core focus in the coming future as well. We aim to be one of best premium mobile brands here in India and globally.?
Based on the study of targeted consumers, Oppo had launched Selfie Expert series ? F1, F1 Plus and the latest F1s in 2016. As per the data from GFK, Oppo has become the No. 2 brand in India?s offline market in September, based on sales value.