Brands with an aspiration to engage their young consumers on November 14, Children’s Day, embraced experiential marketing to establish a strong connect by collaborating with KidZania, a global indoor theme park.

This Children’s Day, Comedy Central, in association with Kidzania, is all set for a 'Career Day' for Kids. To add to the spirit of celebrating childhood, Comedy Central is associating with Aakansha Foundation and inviting under-privileged children to spend a special day at Kidzania and learn what they have always wished to learn.

KidZania Delhi NCR, an indoor theme park, joined hands with stationery and art material marketer Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’. In a month long activity conducted by KidZania, children visiting the theme park were encouraged to wrap over 2000 goodies bags with Camlin products, which were then distributed to underprivileged children from the NGO Saraswati Bal Niketan at a glittering event.

Kokuyo Camlin has joined hands with KidZania , an indoor theme park, to unveil two co-branded products in the writing and colouring category. The products include a Writing Kit and a Colouring Kit. These were unveiled at a launch event at KidZania, RCity Mall, Mumbai.

After successfully launching its first Camlin Art & Craft Studio at KidZania in Mumbai, and receiving overwhelming response from the children there, Kokuyo Camlin has decided to recreate the same experience for the children around Delhi and the NCR by launching the second Camlin Art & Craft and Painting Studio at KidZania at Noida. Actress Divya Seth inaugurated the Camlin Studio.