Downtown San Francisco during the work week is always swarming with millennials in clothing styles meant to convey ‘simple, smart and purposeful’ yet for many, dating life is proving to be anything but that. The millennial clients that I coach through professional and personal life goals came of age in a time when digital technology had already changed how people communicate, disrupting social rules of dating among other mainstays of modern society. Thirty-nine percent of Millennials admit to interacting more with their phones than the actual people in their lives, making them even less likely to to talk to strangers without clear cause in their everyday comings and goings. Many millennial men who’ve achieved professional success are now ready to marry, but are realizing the strategies they used to find casual sex partners aren’t cutting it for finding ‘the one‘. With no time to sift through dating profiles or spend nights in bars, these guys are engaging coaching to develop proactive dating strategies that set them up for success in their daily activities.

“I want to meet a really smart woman, much smarter than me! Someone who is passionate about pursuing her goals, driven by values that we both share. I want to be attracted to her mind more than anything! But she should want to be healthy and fit and enjoy being sexually active for us to be truly compatible. Financial independence is important too, since living here is so expensive. Is that too much to ask?”

That’s Silicon Valley in a nutshell, and honestly that’s not even a tall order compared to what my high-achieving female clients have on their marital check-list. So while online dating has been effective for solving most people’s casual sex needs, it feels agonizingly inefficient to most people ready to meet someone marriage-worthy, especially with personal brand consciousness and FOMO influencing millennials’ major life decision-making process. I encourage my single clients to attend curated social events or engage in recreational activities with a male/female ratio that benefits them, increasing the odds they meet people of similar caliber who share mutual interests. I ask them to take the approach“if I had to solve this problem in the next two weeks, how would I do it? What can I do to get started today?” which gives people a sense of urgency and gets them ready to apply practical solutions in the here and now.

After mapping out a few actionable plans with a male client, he earnestly asked “is it ever ok to just approach a woman in public these days? You know without coming across as desperate or creepy.” Admittedly I was taken aback by this question – I was struck by the difficult task of overcoming social anxiety they’ve spent less time addressing thanks to technology, while leveraging enough social finesse to engage others in a respectful and compelling way. Many millennial aged men understandably prefer to play it safe in unclear circumstances, or risk coming across like a cheesy pick-up artist (PUA). Have millennials come to rely exclusively on dating apps, social introductions, singles bars and events that serve the function of bars to form romantic connections? Has the heterosexual male to female ‘cold call’ approach become totally obsolete? Like the evolutionary equivalent of the human appendix, wisdom teeth or tonsils, once useful in our dark past but at best should remain dormant or at worst may trigger pain and suffering?

Once upon a time men were far more likely to approach women in public outside of well-defined social circumstances, when our society was more deeply rooted in the notion that ‘masculine persistence wins the heart.’ American media largely produced by men has been dominated by storylines that convey if a woman responds to a man’s advances with disinterest, she can be persuaded to change her mind through a combination of charm, wit, and low-key psychological warfare. This dynamic calls for female passivity, contributing to how women are treated as ‘fair game for romantic pursuits’ in public spaces. The time of reckoning for gender inequality has come with the #metoo movement, an activist-led eruption of female empowerment that has become a global phenomenon, upending the longstanding tolerance of objectification and abuse of women for the purpose of male sexual gratification. Though gender equality across all realms has a long way to go, it is still possible for men to safely and respectfully engage women in public by learning to read social cues with greater sensitivity. It will likely not be easy or feel comfortable. As I said to my male client “approaching a woman in public is graduate-school level game– we’re working on social skill mastery at the kindergarten level- first things first.” (My clients are sturdy and know I don’t dish out what I know they can’t take!)

If you want to approach a woman in public but are unsure of how to proceed, take the time to read the situation closely. This may take time you don’t want to spare- but keep in mind, a rushed approach increases the chance of a failed mission.

HOW TO’S:

Make sure this woman is not wearing a wedding ring. This is an easily avoidable rookie mistake! Practice discreetly checking out left hands in various situations so you can be ready to quickly assess when it matters.

Respect women’s time. Does it look like the woman is in a perceptible hurry? Is she engaged in an activity that she’d probably prefer not to have interrupted? If she’s busy working on a laptop she probably won’t welcome small talk- wait until it’s obvious she’s taking a break to speak to her. Is the woman clearly relaxing, enjoying a meal by herself or having some personal downtime? If she responds with only a fleeting or absent smile, minimal verbal response or eye contact, take the hint and keep it moving. Persistence in the face of a minimal response is only going to feel uncomfortable and annoying to her.

Pay attention to eye contact. Has the woman made purposeful, positive eye contact with you at least a few times? Catching a woman’s eye once might be accidental, twice might be her checking to see if you are still looking at her. Women naturally check their surroundings for their own safety, and women find they need to keep an eye out for guys who might be staring, stalker style. Your job is to make sure you come across as friendly and safe– if you’re so nervous you can’t smile in the split second you catch a woman’s eye, you might not be ready to approach a woman in this manner. Practice talking to women you don’t know in social settings where people are clearly expected to mingle so you develop a sense of how to accurately read non-verbal cues.

Drop the idea that channeling alpha male confidence will lead to a positive outcome. Guys are really attached to the idea that exuding cool confidence is what women want. It’s refreshing and much more likable if you can manage to be yourself and talk with a woman like she’s a person not an object to win over. Better to be awkward and able to laugh at yourself if the situation calls for it! Take it from a woman- we’re often just as concerned with first impressions, and you’ll make it much easier for her to respond to you if open with something genuine and friendly.

Ask her opinion about something related to the shared situation you’re both in, and be sure to listen and show appreciation for her response. This is simple enough to do, especially if she’s in nearby proximity. Respond with something of equal tone, and if possible include an opportunity for her to keep the conversation going.

Get out of your comfort zone, and use light-hearted humor to break the ice. Authentic self-deprecation and self-declared inexperience is an easy way to gain a moment of sympathy from women. Women are natural care-takers, teachers and experts in many, many things! Guys, if you put yourself in a situation where there are women who are excellent at something, you will stand out not only because you’re willing to risk looking foolish, but also because you’re interested in something they clearly enjoy. This only works if you demonstrate a genuine interest in learning. If you keep at it long enough, women will likely take pity on you and offer some support. I’ve seen it happen a million times before!

Adopting these strategies aren’t meant to guarantee that you’ll get a date after perfecting them, but can work to start an engaging conversation that could potentially reveal a reason to stay in touch with a woman as result. Good luck out there, and you’re welcome!

With the Trump administration ahead of us, many Americans will witness or receive hate-filled comments meant to devalue, belittle and shame anyone who is demographically different. The major uptick in hate crimes dates back toward the end of 2015, which corresponds with Donald Trump’s call for a ban on Muslims entering the United States. Since the presidential election results came in, national news and social media sites have already begun documenting a new surge of confrontational hate-mongering behaviors aimed at racial/ethnic/sexual/religious minorities. Generally speaking, the most important response to hate mongering is to ensure one’s physical safety first and foremost. This article is not meant to provide guidance on physical or legal protection tactics, but rather outlines the most accurate and effective way to emotionally immunize yourself to this type of ignorance. You don’t have to get your feelings hurt. You don’t have to feel the blow of belittlement when ignorant remarks are flung at you. You don’t have to feel insulted or devalued. In fact, when someone says or does something racist/misogynistic/etc, it’s an instant opportunity to recognize the disposition and circumstances surrounding the offender. You will know immediately that this person is experiencing one or more of the following:

People who feel compelled to point out their categorical superiority to others based on race/gender/religion/sexual orientation differences often do so because they feel a deep sense of resentment about not feeling good enough about themselves. (They will vehemently argue that nothing could be further from the truth, but there is something called the subconscious (part of the mind of which one is not fully aware but which influences one’s actions and feelings) and it is working furiously in overtime to correct low self-worth.) By actively engaging in a game of “I’m better than these people” (through various verbal or behavioral acts) they can give themselves a short-lived burst of much-needed self confidence. It quickly dissipates, so they often choose to surround themselves with like-minded people so they can commiserate and boost each other up through mutually insulting group outsiders.

People need to blame and find fault in whole categories of people out of fear: when older regions of the brain dominate a person’s cognitive style, more complex intellectual processing is superseded, limiting more complex comprehension of circumstances surrounding their perceived ‘problems’. Attempting to solve one’s problems by persecuting a whole group of people in a scapegoat fashion is usually a tell-tale sign of shortsightedness that does not result in lasting solutions. Failed solutions often leads to increased blaming and anger. It’s a vicious cycle which some people remain stuck in, and then pass on to others as a narrow worldview.

The bottom line is, people who are effective and successful in pursuing their life goals, feel a sense of personal resourcefulness, and are benefiting from genuinely loving relationships do not need to actively engage in hate-mongering and devaluing/disrespecting whole groups of people. There is no need to assert oneself as superior at the expense of other’s basic rights, to the contrary, they enjoy embracing a spirit of generosity because they can afford to give and share without feeling threatened. Being chronically unhappy does not give way to hate-mongering behaviors, but there’s a good chance they are prone to certain habits that perpetuate their own unhappiness.

That said, people who feel compelled to a seek momentary boost of self-importance through hate-mongering in the name of Trump support or otherwise, are likely doing so because they don’t feel adequately important enough in the world, prefer to indulge in overly simplified, fear-based solutions to their problems (or are less intellectually equipped or compelled to grasp more a complex understanding), and see anyone different than themselves as a threat to their well-being and/or way of life. The last thing you should feel is slighted by someone else’s irrational fears and ignorant solutions to protecting and improving their station in life.Recognize the pattern as something that has ensnared them, not you.

Move forward by choosing to focus on the positive aspects of your own life rather than toil in the negativity that someone else is stewing in. Stay true to your core beliefs and values. You may feel discouraged and understandably frustrated with the influence of Trump’s hateful rhetoric that has emboldened some people to lash out against America’s longstanding value of inclusion. The point is, you need not allow those people’s efforts to bring you down and keep you there.

I want to begin this piece by sharing how challenging it can be for me to understand the underpinnings of American masculinity as an American woman of color. I feel stumped sometimes in helping men navigate their career development and enhance their interpersonal relationships, particularly as it relates to their masculine identity. I have a deep sense of curiosity and motivation to understand the perspectives of all my clientele. Public figures can also also stir my intellectual curiosity, especially when similar issues are cropping up among those I’m helping in my coaching practice. I write as a way to synthesize the research and consultation I do with professional colleagues and members of various social groups to increase my understanding of people. By improving my understanding of how men operate within their gender framework, I can more effectively support their goals for happiness and professional achievement while respecting their values and world view.

Donald Trump’s entire public life provides a rich opportunity to examine how male gender expression, at it’s extreme, can lead to a toxic crisis in masculine identity. In this article I’d like to set aside drawing conclusions about his potential to effectively lead as President of The United States of America. Why? Just imagine for a moment, what it would be like to work alongside Donald Trump. You see, as difficult as it may be, his colleagues must aim to reserve judgment in order to collaborate and meet professional goals along side him. If we can we understand Donald Trump’s masculine identity, surely we can learn something about the gender confines that men face in getting their needs met as they strive for fulfillment and achievement. Why is this important? Trump reflects the toxic side of American masculinity, and if we don’t take a close look at how and why toxicity develops and festers within male culture, we can’t begin to stop it from infecting others in small or large ways in men everywhere.

Imagine for a moment, a four way street intersection, where gas fueling stations are housed on each of the four corners. At each fueling station, you can ‘fill up your tank’ on:

Physical Aggression/Strength/Athleticism

Money/Influence of Financial Wealth

Control/Influence Upon Others (at work or in personal relationships)

Sexual Prowess and Virility/Sexual Satisfaction

These four fueling stations can be seen as representing the most traditional, socially acceptable, even socially celebrated opportunities for men to fuel their sense of masculinity. Whether or not you personally agree with this, the vast majority of American men are measured by others against these four standards of traditional masculinity at various points in their life. While men also aim for other forms of achievement (e.g. intellectual development, family life development, practice of religious faith) those strivings aren’t typically seen as embodying strength of masculinity in and of themselves. Traditional masculine-affirming pursuits do not have to be at the expense of other’s rights, take on a quality of malicious manipulation and oppression, or require a man to rely on them as his sole means for fulfillment. Masculine identity serves men best when it allows space for them to thrive in these traditional areas should they choose, but also allows them ample space to enrich their lives through other areas of fulfillment and connectivity.

Would it benefit men to consider seeking fulfillment from a wide range of areas in their life? Particularly for those who’ve already experienced objectively high levels of achievement through these traditional areas, and are still unhappy/unsatisfied. Why not pivot and diversify? See if some other areas of personal development could help you feel better/more fulfilled for the long term?” Toxicity can take root in a man’s masculine identity if he gets stuck searching for fulfillment from these 4 traditional areas of masculinity. In Donald Trump’s case, he keeps going back for more and more – all of his accomplishments are no longer getting him that desired high, so he keeps upping the ante. This particular phenomenon of toxic masculinity is socially destructive when public figures like Donald Trump effectively normalize misogyny, sexism, racism and xenophobia.

While many American men aspire to experience some degree of his accomplishments in the areas of wealth, power, influence, access and opportunity with beautiful women, it’s important to underscore that these gains alone may very well NOT lead to the level of fulfillment and happiness one might imagine. Encouraging a more well-rounded sense of masculine identity, one that allows room for pursuits that go beyond the traditional male gender constructs will increase men’s opportunity for lasting and balanced happiness. Research by Levant reveals healthy aspects of masculinity might actually protect and improve men’s health. These healthy aspects of masculinity include:

Aiming to grow and diversify oneself in these key areas can help men achieve lasting personal fulfillment beyond traditional masculine pursuits for success. Each are common goals I work on with the high-achieving men in my executive coaching practice. Many have shared with me how rewarding it feels to build upon what they’ve already mastered and thrive in these important life aspirations.