On generating vs. executing ideas

One of the big debates in the innovation space…is what's more important,…is it the generation of the idea,…or the execution of the idea?…There are complete books written about…just about execution, innovation execution,…and again there are complete books…written about just the generation of the idea.…I should know. I've written one of them.…Here's my take on it is that…I'm definitely more of a creationist…and I admit that right up front.…Here's why.…I think there's a very important reason why…I think the generation of the idea…is so important.…

If you had a choice of being great at execution…or great at idea generation…which would you choose?…I think you have to choose idea generation…and here's why.…If you have just a bunch of mediocre ideas,…but you're great at executing them,…what do you end up with?…Like I said before,…you end up with a lot of…well-executed mediocre ideas.…That's not good.…That's not, in the long term, that's just not healthy.…

There's something interesting I noticed…when I started to think about this question.…

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Released

6/9/2014

Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.

In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Topics include:

What is innovation?

Understanding the myths about creativity and barriers to innovation

Understanding the characteristics of innovative products and services

Using the five techniques of Systematic Inventive Thinking

Creating new services and processes at work

Running innovation workshops

Involving customers in innovation

Mastering innovative thinking<br><br>

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.