Labels make the difference

LX900e Colour Label Printer and AP550e Flat-Surface Label Applicator make it easy to highlight products with a professional looking label

Wiesbaden, Germany (August 18, 2014) – Speciality & Fine Food Fair is the leading UK trade event that exclusively targets food and drink buyers from the speciality and artisan food industry. Each year the show welcomes visitors that are looking for fine food and drink products from the best suppliers in the UK and around the world. In order to help products really stand out product packaging is becoming more and more important, especially as for one local product you for sure get dozens of substitutes from all over the world. For sure the quality, its origin, how and where it is produced are all extremely good and important selling points. But placed on a supermarket shelf next to other similar products the packaging makes the difference.

Large food and drink companies use third-party print houses that produce the labels and packaging for their products, but smaller manufacturers do not have the same budget available to produce labels that are especially designed for their products. They either have to go for standard labels, which apparently do not have a special eye-catching look to separate them from the big brands, or they design and print their own labels. For those applications Primera Technology, leading manufacturer of label printing equipment, presents their inkjet-based LX-Series colour label printers at stand 348.

The latest model of that series – the LX900e – is Primera’s fastest and most economical to operate printer. A print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables users to add vibrant pictures of their products next to small texts such as ingredients, instructions or barcodes and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity.

Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one color at a time needs to be replaced. Furthermore, LX900e is Primera’s fastest-ever inkjet color label printer. It produces labels at speeds of up to 4.5” per second. Short runs are printed fast and efficiently, helping you to increase the production of your products.

To further increase the production applying the finished label should be easy and fast as well. The AP-Series of Label Applicators is the perfect accessory. Besides applicators for cylindrical containers Primera offers the AP550e Flat-Surface Label Applicator. AP550e is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labeled per hour versus manually applying labels.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-colour label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at dtm-print.eu or Contact DTM Print in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@dtm-print.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.