So your non-profit organization needs to get a website, finally – or to revamp the existing website, perhaps to make it work better for your members and donors, perhaps to reflect a change in direction or brand. No matter what your non-profit website’s design and content will be, there are two big questions you need to nail down early in the planning process: How will we build our website, and where will its files be hosted?

Content Strategy is a term that is popping up more and more often in the business world. In a guest post, Ja-Naé Duane defines content strategy and shares her advice on how to promote your cause, association, non-profit or member organization using a content strategy.

As the calendar year winds down many organizations are looking for time-saving online applications to help juggle the busy event, holiday and renewal period. But remember that your members are time-strapped too. As you review your existing or new online...

Recruiting new members has always been a challenge for associations. And with time and money tighter than ever for many, it's arguably never been harder to get those new folks through the door. Here are a few ideas to help you find those fresh faces:...

A recent post on the ASAE Acronym blog by Scott Briscoe looked at marketing on a shoestring budget for small associations. One of the points that stood out to me was "Heavily Promote Member Only Benefits." I like how Scott put it, that your members...