How to Use the Web for Success

and why you cannot afford not to attend...

The A to Z for Internet Success

Our workshops stop the frustration, save you time and money. We will help you understand the things that are crucial to a successful online presence and assist you in developing a winning online marketing plan.

The Nucleus of Your Business

Your Website is the “Hub” for everything you do on the internet; the effectiveness of your social media platforms, online advertising campaigns, email marketing, registrations with data aggregators, and more! Online success begins with your most important asset; Your Website!

Valuable Content Drives Traffic

The story you tell online is what drives customer engagement, so how you tell them about what products and services you provide, why you are providing them, how your product(s) or service(s) are better than your competitions, and all the other reasons they should buy from you makes all the difference.

Small Business & Internet Success

Our Workshops & Events

Information You Must Have Before Dealing with Web Designers

Calls-to-Action

Create clear Calls-to-Action that will drive traffic and create more leads

Content

Have compelling content written for your site that will strengthen your customer conversion rate

Blog Articles

Create a promotional schedule and a calendar for all social media Posts and Blog Article Content… and have your first few articles written

Google Places

Register your Business with Google, create a robust profile, and implement an effective customer review strategy

Social Media

Identify which Social Media Platforms will best suit your business and how to utilize them effectively – have the content ready

Videos

Plan where you can effectively use video on your site and have the scripts written and ready (and video done if possible)

Business Brand

Understand your Brand and create Brand continuity across all platforms; including very clear messaging

Market Niche

Identify your specific market niche and what unique value you bring to it

Competition

Buyer Personas

Keywords

Identify what your best Keywords and Phrases are and what people would search that would lead them to your website

Sitemap

Create your Sitemap/Navigation and exactly what functionality you want on your site & social media platforms

If you have all of these things DONE BEFORE you hire a web designer to being working on your website, or the redesign of your current website, you will save time and A LOT of frustration for yourself and your web designer… not to mention thousands of dollars!

If you attend our workshops below we will help you understand why each of these things are crucial to a successful online presence and assist you in completing all of these things so your web designer can quickly create a website that is not only attractive, but an effective tool that generates more revenue!