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Home Showing Tips: How to Stress the Positives Without Sounding like a Used Car Salesperson

By Jon Klein

Selling a home is a difficult enough task as it is, but the longer a home stays on the market the easier it is to fall into the trap of sounding like a used car salesperson and accidentally pushing people away.

There are ways to make sure potential buyers see the positive aspects of the home without coming on too strong and leaving them skeptical.

Proper Staging Will Show Off The Best Parts Of A Home

Many sellers rely on the imagination of the buyer to sell aspects of a home. Why tell somebody to imagine all the things they could do with the back yard when proper staging can show them?

An empty deck will never look as appealing as one with beautiful patio furniture and a bland living room will never seem as inviting as one that has been properly staged. Allowing buyers to see the rooms at their best will give the seller a chance to step back and not have to push the rooms on them.

Avoid Being Too Personal

One rule of thumb when showing a home is to de-personalize as much as possible. The goal is to have potential buyers image themselves and their family living in the space, which can be hard to do when there are reminders of the family currently residing there.

It’s easy to become caught up in the moment when talking about personal lives and telling stories, so when a seller tells stories about their own upbringing in the home or how they raised a family there it can seem pushy and put people off.

Guide The Flow Of Traffic

Placing furniture in a certain way can actually dictate the flow of traffic through the rooms of a home. By clearing out bulky pieces of furniture or decorations that hinder foot traffic from flowing properly, a seller can help guide people through the space.

If there is a particular area that a seller wants people to spend more time in, they can accomplish this by giving that room a more open floor plan when compared to previous rooms. This acts as a traffic stop for people who have been naturally flowing towards that particular selling point.

Have you been having problems when showing your home? Reach out to your local real estate professional today.