On awarding the business to RK Swamy BBDO, Brijesh Kapil, Director – Global Consumer Healthcare, Ranbaxy, said, “The reason for appointing RK Swamy BBDO was its thorough understanding of the brief and providing 360-degree cost-effective solutions. The agency displayed excellent strategic thinking as well as creative execution. The agency used the research provided by us most effectively. The ideas given for digital media were also very good.”