Rajini mania begins, all roads lead to 'Kochadaiiyaan'

Superstar Rajinikanth's magnum opus "Kochadaiiyaan" release may have got delayed, but it has failed to dampen the buzz surrounding the film with a leading multiplex planning 100 shows on Friday.

Mayajaal, one of the leading multiplexes in Chennai, will have 100 shows across 16 screens on the opening day.

"When Rajini's 'Enthiran' released, we had 90 shows during the entire first week. Since 'Kochadaiiyaan' happens to be a very special film, we have increased the total number of shows to 100. We will increase or decrease the number of shows based on the initial response," Meenakshi Sundaram, manager, Maayajal, told IANS.

Other multiplexes such as SPI Cinemas have already sold approximately 30,000 tickets in advance for the opening day.

"The tickets are sold out for the opening weekend. The pre-release buzz has been extremely positive and fans are eagerly waiting to catch superstar Rajinikanth on the screen. The film is likely to register a record opening," a representative of SPI Cinemas told IANS.

Meanwhile, Rajini's ardent fans are gearing up to celebrate the release of the film in the most extravagant way possible.

From visits to temples on the eve of the release to anointing large cut-outs of Rajinikanth with milk before the first show of "Kochadaiiyaan", the fans are going out of their way to make it a memorable event.

Ranjith Solomon, a member of Rajinikanth's fans association, says celebrations will start as early as 3 a.m. on Friday.

"For the first show of 'Kochadaiiyaan', which will be at 4 a.m. on release, we'll start celebrating from 3 a.m. We'll decorate theatres with large cut-outs and posters of the Thalaivar (nick name for Rajini) the previous evening and kick start our celebrations next morning with a puja," Ranjith said.