Dior today concludes its global roadshow of Maria Grazia Chiuri’s spring 2017 collection, with an installation at the Jean Prouvé “Nomade” house at Maxfield in Los Angeles, which will premiere for invited guests at an event Wednesday night and be on display to the public through April 14.
The initiative kicked off at Saks Fifth Avenue in New York, continuing on to The Webster in Miami, and Antonia in Milan.
Dior has pulled out all the stops to promote its first spring collection under Chiuri and the pop-ups were chosen because they represent different markets and clientele.
“We are delighted for the opportunity to partner with Maxfield and to showcase our spring-summer 2017 collection within the Prouvé house. The modern and timeless design aesthetic aligns so perfectly with the feel of the collection and with Maria Grazia Chiuri’s evolving vision for the house of Dior,” said Renaud de Lesquen, president and chief executive officer, North America at Christian Dior Couture and Parfums Christian Dior. “Dior has a longtime association with the art world, beginning with Mr. Dior and his passion for art, design and architecture. It is wonderful to see the collection featured in such an iconic and globally renowned structure.”
The “Nomade” structure