Mail Chimp is an email marketing provider that manages contacts, sends emails and even tracks results such as email opens, clicks and more.

Create professional looking, personalized emails to for your subscribers. Mail Chimp is affordable with price levels for the Entrepreneur, Small Business and Enterprise. In fact, the Forever Free account has most of the same robust features found in the Small Business and Enterprise options, just with smaller list and send limits. Many small businesses could find the Forever Free account satisfies their needs. Business growing and need to upgrade to a paying account with higher limits? No problem, just click a button and all your records, data and history is still there.

Importing an existing email list is easy. Don’t have an exiting list? No problem, Mail Chimp walks you through setting up and creating a new list in just minutes. Once you have a subscriber list established, emails are easy to create using a WYSIWYG format. Create a great looking, professional email. Type and format text, add images, add hyperlinks, a call to action and click send.

Analytics are also easy with Mail Chimp. Once people on your list begin opening your message you’ll know who opened and who didn’t. You’ll also see what links your subscribers clicked on so you’ll know what is getting their attention and what may need improvement. Speaking of improvement, take your testing a bit further and split test A/B your subscriber list. It’s easy with Mail Chimp and you’ll quickly know what messaging gets better results.

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