Apple is well known for its simple iPhone TV ads. Normally a white background, a non-distracting soundtrack and a calm-toned voice over with a demonstration of one of the iPhone’s features. On of the iPhone 5’s ads featured the Panorama mode within the camera. The user took a panoramic image of some kids in a line.

Here’s a reminder:

Turns out, the folks who take care of LG’s Optimus G marketing spotted an opportunity to see Apple’s Panorama, and raise it “Photo Sphere”. I’m not begrudging LG for opting for this method of advertising. Far from it. The iPhone is seen as the industry mark of quality, and is the best selling smartphone on the planet. Why wouldn’t you copy the ad and show how your feature is – in fact – better? Check it out:

About Cam Bunton

Cam Bunton, Managing Editor. A film school graduate from the University of Cumbria, UK, Cam's past life was in mobile phone retail. His passion for cell phones got him in to that industry, and then in to this one. A family man with two kids, he somehow manages to balance his TiP duties with family life and a runaway Twitter addiction. He covers news, device comparisons, accessory and app reviews - pretty much anything and everything. Follow him on twitter: @TiP_Cam

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