News & Views

Parents increasingly recognize the importance of teaching children STEM – Science, Technology, Engineering and Math – to prepare them for the future. Because children learn from play, toys are their first and best introduction to STEM concepts.
But what really qualifies a toy as STEM?
The team...

The Child's Play Communications second annual Kids' & Family Tech Expo is just one day away, and we are thrilled to welcome amazing innovators from six countries -- the UK, France, Denmark, Israel, China and the U.S.!
Palm-sized robots, interactive water bottles, sleep trackers for kids,...

Child’s Play Communications is delighted to announce the launch of the first Kids’ & Family Tech Expo, a media event taking place in New York City on Tuesday, September 13, 2016.
The only media event exclusively for tech products designed for children and parents, the Kids’...

Just this week, I stumbled across a TV rerun of the original Wonder Woman—demure professional by day, corset-clad savior of the universe between work assignments. Not long before that, I caught up with a Big Bang Theory episode in which the women cast members first...

It’s no mystery to those of us enmeshed in the mom space: Moms have long been the first adopters when it comes to technology, particularly the kind that helps them manage their families’ lives.
But how will they react to the growing array of tech-based toys...

At this point, I’ve lost track of the number of Toy Fairs I’ve attended – 20? 25? – yet the number never dulls that pre-event excitement about What’s new--and What’s next?
Earlier this week at Toy Fair 2015, much of the talk centered around licensed products...

A recent story in Marketing Daily reports that sales of the all-American Barbie doll have slumped 21% in the third quarter of this year.
She “may still have Ken and her Dream House, but she’s struggling to hang onto the one thing she needs most —...

Motherhood necessitates invention, and a visit last week to the ABC Kids Expo in Las Vegas offered a chance to experience the newest creations the juvenile products industry has to offer. Some highlights:
Combi’s Go and Grow 3-in-1 product grows with your child – from a...

Millennial moms are becoming an increasing force behind toy purchases – no surprise, really, given that the older members of this generation, born between the early 1980s and the early 2000s, are now at a point where they are starting families.
A new study by research...

The American International Toy Fair, where companies launch their latest creations to retailers and press, is definitely our favorite trade show here at Child’s Play. We were out in force for the 2014 event in New York City last week, which was attended by more...