Nordstrom Will Reportedly Pay $350 Million For Trunk Club Featured

Nordstrom is expanding its focus on menswear with the purchase of the Trunk Club Brand, reportedly for $350 million, according to recode.net. The e-Commerce site was founded in 2006 and currently sells approximately 100 brands of menâs apparel.

Trunk Club sent out an email to its customers yesterday, authored by CEO Brian Spaly, stating that: âNothing changes for us â or the service we offer you â except that we now have an experienced partner to help us improve everything we do.â

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Spaly also was the Founder of Bonobos in 2006, another Nordstrom menswear partner. Spaly was pursuing his MBA at Stanfordâs Graduate School of Business when he made the foray into the clothing business, because, he said âI could never find pants that fit me well.â

Trunk Club offers online customer service which is comparable to Nordstromâs well-known dedication to establishing one-on-one relationships with shoppers. After signing up to be a Trunk Club member, customers speak with a stylist over the phone who records the shoppersâ preferences and measurements. Then a âtrunkâ full of apparel items is delivered to the shopperâs home.

Nordstrom is set to improve Trunk Clubâs profitability, which is marginal. A New York Times article reported that Spaly said the company âis on track to double its revenue to slightly more than $100 millionâ in 2014. One way Nordstrom can help boost Trunk Clubâs bottom line is by integrating the brandâs business into Nordstromâs UPS contract to âtake advantage of its larger supply chains and infrastructure.â

Trunk Club currently operates showrooms in Dallas, Washington and Chicago to allow members to see and try on selected items. A fourth location is planned for Los Angeles.