Wednesday, February 26, 2014

As you know, we are creatures of habit. From the moment we
get out of bed until we get back to sleep again, we are doing the same things
over and over again.

This is a good thing, to a certain extent. For example, it would
not be good if we would not know how to brush our teeth every morning.

From a business perspective, those habits could rather limit
our learning. It sounds like a cliché, but it is a reality that change is
happening at a very fast pace. So, if you keep on doing the same things over
and over again, you might be loosing the game quite quickly, because sudden
events will surprise you.

At the same time you might be missing out on some
opportunities, just because your old/current work style is not opening up to
the new developments. For instance, I did speak with an executive who did
mention the need to increase the awareness for his products, without having a
marketing budget. Besides the traditional word of mouth approach and
networking, he had no other approaches. He is present on social media, but not
really using it actively. When I did mention the possibility to participate in
relevant tweetchats or to start one himself, he was totally surprised!

This is just a simple example to show how crucial it is to
continuously explore new methods, innovations, media, people etc. Even better
it is to, intentionally, connect with a diversity of people, who are really
curious and have an exploring mindset.

As you know, we are creatures of habit. From the moment we
get out of bed until we get back to sleep again, we are doing the same things
over and over again.

This is a good thing, to a certain extent. For example, it would
not be good if we would not know how to brush our teeth every morning.

From a business perspective, those habits could rather limit
our learning. It sounds like a cliché, but it is a reality that change is
happening at a very fast pace. So, if you keep on doing the same things over
and over again, you might be loosing the game quite quickly, because sudden
events will surprise you.

At the same time you might be missing out on some
opportunities, just because your old/current work style is not opening up to
the new developments. For instance, I did speak with an executive who did
mention the need to increase the awareness for his products, without having a
marketing budget. Besides the traditional word of mouth approach and
networking, he had no other approaches. He is present on social media, but not
really using it actively. When I did mention the possibility to participate in
relevant tweetchats or to start one himself, he was totally surprised!

This is just a simple example to show how crucial it is to
continuously explore new methods, innovations, media, people etc. Even better
it is to, intentionally, connect with a diversity of people, who are really
curious and have an exploring mindset.