Welcome to Rappler, a social news network where stories inspire community engagement and digitally fuelled actions for social change. Rappler comes from the root words "rap" (to discuss) + "ripple" (to make waves).

Brands kicked their game up a notch to produce creative ads that went viral on the internet. Sometimes it's more than just the product; it's the way the product was marketed that became the talk of the town.

Here are some of the ads that stood out in 2017:

1. Jollibee

Remember when Jollibee released a series of ads during Valentine's season? A lot of netizens became emotional upon watching these.

2. McDonald's

Here we go again, with McDo giving us the feels. Will there benmore McDo ads starring celebrities Tony Labrusca, McCoy de Leon, and Elisse Joson?

3. Milo

Last year's #BeatEnergyGap gave everyone the "last song syndrome." This year, we've got the song #ChampionEnergy to sing along to.

4. Globe

After Globe's viral #CreateCourage ad, here's the #ForceWithin ad that was inspired by Star Wars. This time, it's all about the hero within everyone.

5. Uber

What are your #UberSTORIES? Uber surprised us with this LGBT-themed ad based on a true story.

6. KFC

Out of the 3 candidates, the chosen Colonel was revealed. The search for KFC's first Filipino Colonel – the iconic face that we all come to associate with the fast food chain – was so fun to watch.

What are the other ads that left a mark on you in the past year? Comment below! –Rappler.com

Would you like to share your vote?

Welcome to Rappler, a social news network where stories inspire community engagement and digitally fuelled actions for social change. Rappler comes from the root words "rap" (to discuss) + "ripple" (to make waves).