Show your Display Network ad on YouTube

If you'd like your ads to benefit from the hundreds of millions of views on YouTube, we can help. This article shows you how to use placements to target your Display Network ads to appear on specific YouTube videos, channels, or all of YouTube. You can also exclude your ads from appearing with certain video content.

Tip

If you're interested in using video ad formats designed for reaching viewers on YouTube plus the greater Display Network, learn about creating a Video campaign.

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Tips

We recommend that you use exclusions reactively. It's useful if you're trying to optimize a campaign by excluding certain video or channel content that doesn't convert well for you. This feature can also be used to ensure your ads appear with brand-appropriate content.

This feature is available in all countries wherever advertisers can serve ads on YouTube. However, you'll need to set up your campaigns by country.

Go to your Display Network tab and click + Targeting, which is located above the graph.

Click either the "Add ad group exclusions" or "Add campaign exclusions" drop-down menu and select "Placements."

Type a placement in the box, entering just one placement per line. You can exclude up to 10,000 placements per campaign.

Videos: Enter the URL or use the format www.youtube.com/video/[VIDEO ID]. For example: www.youtube.com/video/12345abcdefgHIJ where 12345abcdefgHIJ is the ID of the video. You can find the ID of the video by looking at the URL of the actual video while watching it on YouTube: http://www.youtube.com/watch?v=12345abcdefgHIJ. (The video ID is the long alpha-numeric code within the Watch page URL after "v=".)

Channel pages: Enter the URL of the channel. For example: www.youtube.com/user/UserName.