Football star Luís Figo has become the latest athlete to turn initial coin offering (ICO) promoter.

Winner of both the 2000 Ballon d’Or and the 2001 FIFA World Player of the Year awards. Luís Figo has signed on to serve as brand ambassador for Stryking Entertainment, whose platform, Football-Stars, seeks to tokenize fantasy sports. – reports ccn.

“When I heard about Football-Stars for the first time I immediately liked the idea. Football becomes more and more data driven with detailed statistics about all aspects of the game – this is what Stryking’s platform utilizes to create a compelling fan experience. I am happy to support the experienced team at Stryking and spread the word about their platform that allows fans to engage with the teams and players they are backing,” Figo said in a statement accompanying the announcement.

Last month, eight-division world boxing champion Manny Pacquiao and retired English football star Michael Owen signed on to promote GCOX, a Singapore-based ICO whose system will allow celebrities to create their own cryptocurrencies which fans can use to pay for exclusive content hosted on the platform.