Soffront CRM Software Given Thumbs Up by Printec Group

Last week, Soffront Software, Inc., a small- and mid-sized business CRM solutions provider, announced that Printec Group, a leader of transaction automation in southeastern Europe, has clearly benefited from its implementation of Soffront CRM software. The company now has dramatically improved its business data reporting, tracking, and analysis.

In 2008, Printec deployed the Soffront CRM software to improve sales force automation and financial forecasting. The company currently uses the CRM software in its sales, marketing, and finance departments to create a comprehensive data system across multiple countries, provide business intelligence about the company’s health, and predict current and future sales opportunities in South East Europe. Printic uses Soffront CRM in its subsidiaries across 15 countries.

Gabriel, Rusu, Printec Project Manager, CRM implementation, praises the CRM solution as a perfect method of streamlining its data from across its different offices. “Each new opportunity or sale is registered with Soffront and is monitored in real time by the Group HQs,” said Rusu. “The consolidation and tracking of data from all subsidiaries provides us with higher visibility and better understanding of the commercial opportunities pipeline for the current period and for the subsequent quarters.”

Through the Soffront CRM software alone, Printec was able to create a fully customized forecasting and reporting module that met its needs. “Our sales managers can run ad-hoc reports with different filters over the entire CRM database, providing us with realistic forecasts and best case scenarios,” continued Rusu. “Soffront helped us better understand our current level of business from the sales point of view. Additionally, the CRM software helped us save time and money by allowing us to centralize data more effectively.”

Rusu concluded that “Soffront CRM Software is a superior product that helps develop functionalities for more complex business processes.”