Long ago, SEO had a mystique. It was new and technical and allowed anybody to take the lead in search results. It sometimes even led to deceptive practices like hidden keywords in the background or in the footer of your web pages. My how times have changed though, and...

While helping architecture and engineering firms develop their marketing plans, we look at a number of factors that determine the tactics we will use – target audience, budget, business goals, etc. For the record, I always say ‘tactics come last,’...

This post comes to us originally from Karen Nussle at Ripple Communications. Karen is a great friend and a PR dynamo working with lobbying firms and a host of other high-profile clients in and around the political scene. While this piece isn’t written...

The AEC Industry really doesn’t have a long history of “marketing” in a true sense of the word. Business Development is a little more prevalent than marketing in many ways – there are almost always expectations placed on principals or other...

A good friend and colleague of mine passed on a funny and/or disturbing story…depends on how you look at it. Their firm had a relatively manageable mailing list, roughly 1,000 names or so. They’ve been mailing promotions, holiday cards, newsletters, etc....

Several months back I wrote a post about firms being more selective in their RFP responses. The post basically said, “stop wasting time chasing opportunities that you have no chance of winning.” Oddly enough, a Facebook fan (and close friend of mine)...