Carpet - Before You Buy

Things to know before laying down money or carpet.

It just makes sense that, the more you know about something, the better able you
are to make a smarter purchase decision.

That goes in spades for buying carpet. Information about the construction of carpet
is good, but knowledge about carpet specifics and characteristics, about its traits
and subtle differences, can be invaluable.

It’s a fact. Choosing the best carpet is really about knowing the right combination
of characteristics, aesthetics, performance and budget to best meet the needs of
your lifestyle.

For example, looped Berbers and high twist friezes perform wonderfully in high traffic
areas in your home, but an elegant Saxony in the same area may show footprints.
Isn’t that good to know?

We want you to know all of the important carpet facts and we’ve created this
section specifically for that purpose.

Our goal is to help you get smart before
your carpet is laid down -- and long before you lay down your money.

So, we invite you to read on, check out these notes, tips and considerations and
get the upper hand on the flooring that may soon be underfoot.

It just makes sense
that, the more you know about something, the better able you are to make a smarter
purchase decision.

Understand this about seams.

Carpet is available in 12’, 15’ and sometimes 13’ widths.

Unless the room to be carpeted is narrower than these widths, the carpet will be
seamed.

With looped or low-profile patterned carpet you may have visible or peaked seams.

The degree of their visibility depends on texture, color, lighting and furniture
placement.

A note on backing and loops.

Be aware that, as carpet bends over stairs, its backing may show depending on texture,
color and density.

Plus, you should know that looped carpet can snag, particularly at a seam or at
a carpet transition.

But never fear, in the Carpet Floor Care section we provide information on how to
properly care for looped carpet.

Every carpet has a chosen course.

The nap of all carpets run in one direction.

Pile reversal, or shading, is a normal characteristic of many cut pile style carpets.

This can be particularly apparent with plush carpet.

If this becomes an issue, consider window treatments and furniture placement as
a way to minimize this effect.

Durability is a function of quality.

Higher quality carpet will typically have greater pile density, and tighter twist
construction, which will result in better durability. Another consideration is that
it’s easier to replace or update a home’s décor with carpet compared
to other hard surface products. Dollar for dollar carpet offers significant styling
advantages, and adds value to any home. Carpet also feels warm underfoot and reduces
household noise.

Color rules. You should know these.

Color has a big impact on any room in the home. Carpet covers a large area of any
room, so it’s important to keep some basic rules in mind when selecting your
carpeting.

An important consideration about carpet color is that once a carpet is installed
in a new home, it will often look lighter than the sample you saw in the store.
This is a natural optical effect and you should be aware of this when making a carpet
color selection.

Another thing to keep in mind is how the color of carpet affects the apparent size
of the room. Lighter colored carpet will visually expand the size of the room. Darker
carpeting will seem to bring the walls closer together, and create a more intimate
feeling.

Neutral colors are the best choice if you expect to frequently change the decorating
scheme, or if you’re trying to incorporate a lot of existing furniture. Using
a neutral colored, good quality carpet is a good idea if the
home will be resold any time soon. It’s easier for a prospective buyer to
imagine their furniture in a room that is decorated with neutral colors.

Check your warranty for stains.

Stain protection is an important consideration in any carpet purchase.

Carpet products come with different stain protection levels and warranties that
help guard your carpet against stains.

As you increase the quality of carpet, stain protection also typically increases,
as does the manufacturers warranty coverage.

With this in mind, it is important to understand exactly what is covered by the
warranty of your specific carpet as warranties do vary.

Understand what’s beneath it all.

One of the most important considerations in choosing the right carpet for your home
has to do with where you can’t see – beneath the surface of the carpet.

Carpet cushion, the layer of material that lies between the carpet and floor, can
make the difference between a good feeling carpet and a great one.

It’s carpet cushion, not the carpet itself that determines how a carpet feels
beneath your feet.

However, carpet cushion isn’t just about feel.

A quality carpet cushion helps preserve the look of the carpet, and can even extend
the life and comfort of a carpet, providing it with tougher protection against wear
and tear.

Also, understand that carpet cushion is sold using quality specifications, not color
specifications. The color of the sample you see in the store may not be the same
color as the carpet cushion installed in your home.

The label makes for valuable reading. Be sure to become familiar with all of the
product specifications and warranty coverage on the back labels of the carpeting
you’re purchasing. Doing so will protect your investment today and tomorrow.

Get on top of the bottom line. Know the entire cost of ownership.

The “cost per square foot” of your carpet is just one component of the
entire project cost. To ensure there are no surprises, and the carpeting you select
fits within your overall project budget, be sure to ask us to calculate the total
cost of your floor covering project. Here’s a list of potential additional
expenses you may incur:

Furniture removal/replacement.

Demolition/disposal of old floor covering. Depending on the existing floor covering,
this can be an expensive item; also, be sure to include the cost to dispose of the
old floor covering.

Sub-floor preparation. Depending on the condition of the sub-floor, it may require
additional work.

In addition to the total project cost, you should also know the cost of annual cleanings
to maintain the beauty and life of your new carpet. We can help you answer those
questions but be sure to also consult the manufacturer’s warranty and care
guide for directions on how frequently the carpet should be cleaned and the cost
to clean it.

There’s a lot to know and keep in mind before you buy your carpet, but it’s
well worth the effort. If you’re a smart and knowledgeable carpet shopper
it will pay off in many ways, the best of which will be carpeting you’re pleased
to come home to.

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