In this talk from the Tel Aviv Founder Institute, Eran Savir outlines 10 basic steps to starting up. Beginning with how to find a good startup idea, Eran guides founders through the process of evaluating market size, all the way to becoming an expert in the industry.

In addition to being one of the top rated mentors for the Tel Aviv Founder Institute, Eran Savir is the CEO and Founder of SeatID, a platform that makes flying social by allowing passengers to select seatmates based on common interests.

Lastly, Eran ends his presentation with the advice, “as an entrepreneur you will suffer a lot and you will have many ups and downs. You will fail, but I advise you to just do it”.