If you’ve reached this page in the hope of finding my latest blog posts, then I have both good news and bad news. The bad news is that you won’t find my latest posts here. The good news is that you can find them on my latest wordpress blog (http://www.gsqi.com/marketing-blog/). You can also subscribe to my feed to keep up to date on my latest posts and news.

OK, I’ve been waiting for this functionality to hit the latest version of Google Analytics for some time, and I’m excited that it’s finally here! From what I gather, this is rolling out gradually (in beta), so not everyone is seeing what I’m seeing. … [Continue reading]

Custom reports in Google Analytics are incredibly powerful.They enable you to tailor reporting, based on your own business, your own conversion goals, key metrics, etc.The problem is that custom reports can be confusing to create. You have metric … [Continue reading]

Last week Facebook rolled out interest lists, which is a Twitter-like way to keep up with specific groups of pages, people, or subscriptions. Remember, you can subscribe to someone’s public feed in Facebook without being "friends" with them. It’s … [Continue reading]

Last year, Google rolled out authorship markup which displays author information (including a thumbnail image) right in the search engine results pages (SERPs). It can be extremely powerful and can absolutely make your content stand out. For … [Continue reading]