DMR have a heroic range of Bike Frames, Forks, Bars, Stems, Grips, Cranks, Bottom Brackets, Chainrings, Guides, Pedals, Tyres, Hubs, Wheels, Rims, Seats, Posts and Clamps. DMR begun in the winter of 1995, with the concept was to make UK designed bike parts that worked for the way DMR liked to ride. DMR is owned and run by people that have a passion for biking and design.

Over the last few years, DMR have grown from a single product range to around 100 covering a wide range of riding styles. But DMR still focuses on the hardcore riders that push things forward through more progressive riding, pushing themselves and their bikes to new limits. It’s through these more demanding riders that innovation in new product occurs and has its purpose. As a result, DMR’s products tend to be simple and strong without any gimmicks.