Jeb!: wanted #2 spot, ended up with #4 (and spent twenty times what Cruz had spent)

4. Fallout:

Carly Fiorina: a conservative, an evangelical, and a powerful spokesperson for freedom and prosperity dropped out of the race after two dismal seventh place finishes.

And Chris Christie.

After spending $18 million in New Hampshire and practically living in the Granite State for 6 months, Chris Christie is likely to drop out of the race.

On our Presidential Central page, we have an article about why Christians, libertarians, conservatives, free market advocates, gun rights supporters, pro-life supporters, and more were consistently opposed to Christie … the worst choice next to Hillary and Bernie. You can see it here.

5. The Evangelical vote was split!

Historically, Evangelical Christians do not register (about 50% in most churches) or don’t vote (over 50% of registered Evangelicals did not vote in the 2012 Presidential Election)

Ted Cruz is out to change that. He was successful in Iowa, winning the #1 spot because of his purpose-driven campaign to motivate the church (see this article for details).

He was successful in Iowa with 64% of the vote from Evangelicals, up 79% from 2012. That’s a significant number to turn a win. The majority of Evangelical votes for Cruz … and Trump, Rubio, and Carson picked about third from the rest.

But New Hampshire is the least religious state in the nation, just behind Vermont.

25% of the New Hampshire voters were Evangelical vs. 64% in Iowa and 60% in the upcoming South Carolina election.

So, the Evangelical vote was split, unlike Iowa:

Cruz … 24%

Trump … 23%

Rubio … 14%

Jeb … 12%

Kasich … 10%

Carson … 7%

Fiorina … 5%

Christie … 4%

6. Next—South Carolina

The Republican South Carolina Primary is February 20th. The Democratic Primary is February 27th

Trump is establishing a huge media campaign combined with a paid ground game.

Cruz plans to combine his advanced microtargeting with a powerful ground game, and the major pastoral/church Evangelical outreach.

60% of South Carolina voters are Evangelicals. He has 170 pastors, 8,500 volunteers and the best high tech team among all the candidates, except Hillary.

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Why are we doing this?

For decades, the Republican Party and other organizations have focused on the handful of swing districts they thought were “winnable” or favored establishment candidates.

Because of this strategy, the Republican candidate in hundreds of districts is just a name on a ballot, abandoned and unable to spread a message about common-sense policies to the people who need to hear about them most. Activists in those districts are left without a cause to rally around, and voters are left without a real choice.