Today we talked to Katie from Wistia. Wistia is a video hosting platform with a variety of capabilities for tracking and engaging with your prospects using video.

One of my favorite examples of a very well executed video strategy was a long-form landing page that, with the iPad, offered a paragraph of content followed by a video example and explanation. Brian Signorelli deems this the "White Video." I felt like I was going through her journey.

I recently had the pleasure of talking with Scott Brinker of Chief Martec about where sales and marketing technology is heading in the future.

Scott started his Chief Martec blog to discuss and review technology solutions in the service of marketing or sales -- marketing automation platforms, social media marketing systems, content management systems (CMS), CRMs and content marketing tools. There has been an explosion of technology solutions within the marketing and sales space, and it is difficult to find a category where there isn't some sort of disruptive innovation happening. There are likely 5,000 or more companies in this space now -- from a few multi-billion-dollar companies like Adobe or Salesforce to a plethora of hundred-million-dollar enterprises, to what is an infinite long tail of companies, some of whom are not yet profitable. The technology empowering marketing and sales is an order of magnitude greater than the capabilities available just 10 years ago.

Digital marketing has undergone a sea change in the last five years or so. Inbound marketing was fairly easy in 2012, when you could use SEO to rank for original blog content that you published regularly. However, since every company is now using the tactic, it has become stale and ineffective.

I was in conversation with Bob Ruffolo of IMPACT and Marcus Sheridan of The Sales Lion and got to pick their brains on the current state of sales and marketing, and where they are headed in the future. Here are some of the key takeaways from the conversation.

Since Brian Sig was off doing something exciting (it’s a secret, so I can’t tell you what he was doing), we’re sharing a podcast I was a guest on a couple weeks ago… Celebrating the Wins with Yip Yip founder, Brandon Lee.

You have to ask yourself am I a vitamin - a "nice to have" - or am I an aspirin - there's pain and I "need to have?"

Inbound is a confusing term. In this episode, we are joined by Trish Bertuzzi, author of The Sales Development Playbook. We dive into the “Trish brain” (her words, not mine!) of what is an inbound sales team versus what is an inside sales team. There IS a difference.

You’ll hear how to take a step back and think about which type of team you need. But before you can do that, it’s important to understand your sales cycle, buyer type, average deal size…yes, the variables matter. That’s what you need to understand before you build your strategy.

About Us

There's a better way to sell that thousands of businesses are taking advantage of now -- It's called Inbound Selling. If you want to transform the way you, or your company sells, join us and start learning about the most effective and predictable way to sell more business faster.

We work with a wide variety of clients looking to improve their sales skills and performance. Whether you're an individual looking for personal coaching, or a sales leader looking to help your team, we can help.