Demo account

Learn by experimenting with data from the Google Merchandise Store.

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It's a great way to look at real business data and experiment with Google Analytics features.

The demo account counts against the maximum number of Analytics accounts you are permitted to create under a single Google account. The current maximum for Google Analytics Standard is 100 Analytics accounts per Google account.

Where the data comes from

The data in the Google Analytics demo account is from the Google Merchandise Store, an ecommerce site that sells Google-branded merchandise. The data in the account is typical of what you would see for an ecommerce site, and includes the following kinds of information:

Limitations

All users have Read & Analyze access to the Google Analytics Demo Account. This means that you can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets like annotations and share them, and see shared assets. You cannot collaborate on shared assets.