Imagine you're a middle-aged, upper-middle class male. You live in a large metropolitan area. You have a good job. Your wife does Pilates. Your oldest just started Kindergarten. Yes, you're an adult but you're still cool! Your jeans cost $125. Sometimes you wear sneakers with a blazer!

You like the idea of being a guy who's into live music but the last few concerts you've been to were a) too loud b) too crowded c) too foreign (you're lucky if you recognize one song). You'll snap a few photos with your smartphone and tell your bros about it to get some street cred but let's face it -- you didn't enjoy yourself. There are millions of you. And you're willing to drop cash to have a concert make you feel cool again.

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