Kiss My Fat Ass — Sheppard

Amy Sheppard has released the perfect response to her body shamers.Source:Supplied

Aussie fitness guru Tiff Hall has endured many cruel jibes at her body over the years, and the criticism has deeply influenced her career.

The former Biggest Loser coach has always wanted her projects to support the importance of self-love, and that’s why she was convinced to strip down to her underwear for a new video clip.

It is part of Brisbane singer Amy Sheppard’s “accidental movement”, #kissmyfatass, which started after Amy posted an Instagram picture of herself in a bikini “with my cellulite on full display”. It sparked almost 40,000 likes and thousands more comments from people thanking her for being so real.

Sheppard's anthemic single ‘Kiss My Fat Ass’ now has a brand new music video.Source:Supplied

#KISSMYFATASS MOVEMENT

The response led to a new single Kiss My Fat Ass and a video clip featuring women of all shapes, sizes and accomplishments, including Hall, rapper Kaylah Truth, dancer Jacqueline Quach and Paralympic silver medallist Monique Murphy, to dance together in their underwear.

“I wanted to show women, men, boys and girls that the most beautiful thing they could do is to be authentic,” Amy told news.com.au.

In the video, Hall has a scene where she carries a giant “Skinny Juice” tea bag around, highlighting the extreme diets women put themselves through to be “perfect”.

“It’s so refreshing to see women lifting each other up instead of tearing each other down,” Amy said in an Instagram post today.

A CAREER FULL OF CRITICS

Hall told news.com.au that enduring decades of body shaming made her passionate about spreading the importance of self-love.

Before giving birth to her son Arnold in 2017, Hall spent many years working on prime-time television as a fitness presenter on The Circle, a contestant on Gladiator and a fitness coach on The Biggest Loser.

“I worked in the television industry right at the point in time when social media was born,” she explained.

“In the beginning, it was used as a vehicle to criticise.”

Hall explained how much her body has been targeted by trolls over the years. Picture: InstagramSource:Instagram

BODY SHAME AFTER CHILDBIRTH

The former Gladiator said she has been attacked throughout her career over her build and her looks.