The issue of seasonality is present in most economic elements, but in this context it emphasizes tourism as an economic activity in which the phenomenon of seasonality is very intesively expressed. Subjectively, the seasonality in tourism in Croatia is generally considered to be very high. High seasonality is often mentioned as the main undesirable feature of tourism demand and dealing with the issue of seasonality is identified as a strategic aim of the Croatian tourism. With the fundamental aim of strengthening brand awareness, of increasing the awareness of Croatia as a destination with an attractive offer also during pre and post-season, the Croatian National Tourist Board had devised a communications/marketing campaing – „Croatia 365“. The aim of the project is to develop attractive and competitive destinations that offer additional value in the preseason. So this project has united the city of Vodice, the city of Šibenik and Tribunj municipality joined. The PPS concept implies the development of an attractive and competitive value-added destination offer in pre and post-season, which will position Croatia as a country that outside the main tourist season offers special, authentic and attractive tourism products.