It perfectly encapsulates things hipsters like. Childishly colourful, European and individualised. So, people can choose how many of each colour they want, and you charge them through the nose for the privilege. I mean, people in London were charging £2 for a farking cupcake.

The big thing is the marketing. You've got to get your presentation right. You might be a dude operating out of an industrial unit in New Jersey, but you need to push the buttons that makes people think that you're a charmant mademoiselle baking them in her kitchen by hand. Maybe get some silly van to deliver them in to reinforce it.

LoL, This is what I think of whenever I hear someone bemoaning (granted overuse of) the label 'artisan':

I'd been out of the Navy for well over a decade when one day, shopping with the wife, I drooled over some finely chopped Pancetta at the higher-priced 'specialty/artisan' shelf - several feet down from the section of cheap(er) meat we usually buy. She asked what it was, and I told her that I used to eat it once a week when stationed in Italy, but that I was too cheap to buy it when I went grocery shopping by myself; I just settled for bacon. She had me get it.

I went home, dropped a pat or two of butter in the frying pan, crisped up the pancetta, then dropped a sunny side egg on top, a little fresh ground black pepper, then a little water in the pan and covered the egg with a lid to stiffen up the top of the egg w/o overcooking it. Slid all that goodness on a slice of buttered toast and a touch of her favorite sour cherry jam.... and waited for her reaction.

She closed her eyes in bliss, then gave me the worst 'look of death' I'd received in our 25+ years of marriage. She said: 'You've known about this for over ten years and you've never told me about it?

Rik01:So the trend of taking things originally designed for the poor or 'economically challenged' and turning them into high end, luxury items and changing their name to include 'artesian' to increase their price obscenely is still going strong.

Porridge was initially a medieval food for the poor and, according to archeologists who recreated original recipes from traces found in digs, not exactly titillating to the tongue. Bland, actually.

Hipsters, the current Yuppies.

I still haven't figured out why I can walk into any of the now popular, over priced coffee stores, see walls lined with scores of exotic and often pricey bags of coffee beans, yet only be able to get a cup of their store brand.

darch:I recently took a day trip over the Brooklyn with my wife and a female friend who lives in Astoria, Queens. Our friend swore to us that the hipsters that we see parodied on TV actually exist. I vehemently denied that such silliness actually existed.

Well, we came up out of the subway and GODDAMN if they weren't EVERYWHERE. Each one more ridiculous-looking than the next. The ironic t-shirts. The thick-rimmed glasses. The farking BEARDS. We went into a small cafe and while sitting al fresco in the rear noticed that every single person in the immediate area was wearing some variant of Tom's Shoes.These people have "individualized" themselves right into generic commonality.

Just like every other fad. It starts out about being an individual. Doing things your own way. Then more people get involved, clothing and taste in music becomes regulated to the point that you are not "in" unless you put on the uniform. And any sense of individuality is long gone.

these hipsters aren't all that different from punks in the 70's or them grunge farkers in the 90's.

they hit the age of about 30 and realize "hey me and all my friends are dressed like retards" and they find their once edgy fashion for sale at the gap.