Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it is worth paying extra for quality goods and a nine percent decrease in the percent of consumers who say they enjoy owning quality things.

Many web and database developers may tell you that email validation exists on your registration form or CRM system, but beware! Not all email checks are alike. For this reason, it’s important to understand the various levels of sophistication that are available to make sure the email addresses you are collecting for your business are valid and […]

Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a […]

Since November of 2009, young adults have also been increasingly identifying as “conservative” when it comes to their political ideology. As of August 9, 2010, 32% of adults ages 18 to 24 identified as “conservative” compared with 39% who identified as “middle-of-the-road” and only 17% who identified as “liberal.”

Interestingly, employed Americans now seem to be more jittery about the future of the U.S. economy than the unemployed. Simmons DataStream reveals that on July 19, 2010, only 18.5% of employed Americans were optimistic about the future of the U.S. economy compared with 37.7% of employed adults who were optimistic on August 3, 2009, a relative decline in optimism of 51% in just a year.

Understanding the relationship between individuals who live under the same roof can provide tremendous insight into their behaviors, attitudes, lifestyles and media preferences that cannot be obtained by examining the behaviors of individuals alone. Experian Simmons, by employing a methodology by which all eligible individuals ages 6 and older in a single household are surveyed, […]

Google recently announced plans to enhance Gmail by introducing a ‘Priority Inbox’ which will soon be rolling out to its estimated 200mm global users. Experian CheetahMail’s deliverability team has received many inquiries about the new interface, what it may mean for our clients, and how it could affect deliverability. From a deliverability perspective, this feature […]