So, given the above, what percentage of Machinima’s audience would you guess is male today? As of March 2013, it was 75.6 percent. That means over the last 36 months, Machinima’s female audience has seen an almost 300 percent increase, from 8.8 percent of the network’s total share to 24.4 percent. At this rate, nearly half of Machinima’s audience will be female by March 2016.