Users can quickly build the best possible plans and assess the impact that placements will have on specific campaign goals, and publishers can see how their inventory stacks up to other entities.

We use several comScore services, and while the ability to create media plans using demographics is important, the addition of other targeting criteria like product ownership, purchase intent, lifestyle and online usage into the mix is a great way to improve the efficiency of online media plans.
Christine PetersonVP, Digital Media DirectorCarat

One particular advantage of this tool is the ability to create media plans around specific sections of a site according to the comScore site dictionary, while other media planning tools only provide data at the URL-level.
Christine PetersonVP, Digital Media DirectorCarat