The second thematic event for Hendrick’s Gin

22.11.2016

Yevgeniya Golovina

project manager, PR-strategist

'Hendrick’s gin is one of the most interesting but also challenging brands. The choice of the positioning concept must be both creative and elegant to keep a sense of proportion. When we learned about the premiere of “Fantastic Beasts and Where to Find Them”, we realised this was exactly what we needed. This is how came the idea of ‘Add Some Magic’ party in Hendrick’s Bar – it was an excellent opportunity to try being a part of the wizardly world'.

On 17 November, company Mainstream organised a special event for Hendrick’s Gin in Hendrick’s Bar – a party on the occasion of the first run of the film “Fantastic Beasts and Where to Find Them”.

Guests got wrapped up fully in the world of magic, watched the first run of the film in cinema, enjoyed the ‘Add Some Magic’ costume party in Hendrick’s Bar, got “acquainted” with the main character and themed cocktails based on Hendrick’s gin. Special dress code set the party’s tone – guests recreated the images a-la 1920s & 1930s as well as looks of favourite characters of the Harry Potter Universe.

The party continued a series of themed events scheduled in Hendrick’s Bar jointly with Hendrick’s gin for the whole year. Watch for all updates on the bar’s webpage on Facebook https://www.facebook.com/hendricksbar/

information

Hendrick’s gin

is a Scotch gin manufactured by family distiller William Grant & Sons. It is produced in small batches since 1999. This unique eclectic drink is bottled in opaque ‘pharmacy-style’ bottles. Its botanic signature includes flowers, fruits, seeds of juniper and coriander. Hendrick’s gin is infused with Bulgarian rose and cucumber, adding to its ‘special’ mild flavour.