DUDES

10.12.11

Manly Drinks Exclude Women

AP Photo

Men are apparently so opposed to drinking “girlie” diet sodas that the industry has been forced to come up with a macho alternative. Dr Pepper has unleashed the latest: Dr Pepper Ten. It has 10 calories, and an over-the-top ad campaign that practically screams “no girls allowed.” There’s even a Facebook page with an app called “Dr Pepper Ten Man’ments,” an aggressively macho spin on the Ten Commandments whose teachings include such pearls of wisdom as “Thou shall not post pics of your outfit.” It’s not clear whether Dr Pepper’s efforts are actually attracting its target audience, but it seems to have successfully ticked off at least a few female consumers.