A Board Director’s Perspective: Jose Luis Prado There is a major power shift in and around corporations that potentially gives consumers and shareholders more control over organizations than they had in the past, according to Jose Luis Prado, president, Prado Strategic Consulting LLC, who also serves on several corporate boards. Mr. Prado discusses how “shared control” of organizations can create challenges related to communications, reputation and risk-taking, as well as how corporate directors can effectively respond to these challenges.