story ideas

At the heart of every great PR campaign is a great idea, or two, or three. At Balcony, we’re continually sharpening ideas about client properties — ideas with fascinating quirks and honed angles. Ideas that taste good, that read well, that inspire stories, that get you exposure.

Before and After

Who can resist a Before-and-After feature. None of us are immune, not when there’s the possibility of seeing what she looked like before the plastic surgery and after (omg!) This is what he looked like in high school, and this is what he looks like today (lmao!) Hotels, especially if they have been around a while, are no different.

These before and after shots tell pretty interesting stories, that is, if you rummage around awhile in the 1,000 words every picture’s worth. Here are a few examples:

Grand Hyatt Taipei

Guess what took root in the parking lot to the left of the Grand Hyatt Taipei about 10 years after the hotel debuted in 1990?

Taipei 101! The world’s tallest building from 2004 to 2010, the 101-story skyscraper lost its crown when the Burj Khalifa shot for the stars with 163 floors.