This Is What It Takes to Craft a Luxury Watch

Panerai has perfected watches stemming from their passion for the sea. Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie in Florence in 1860. Today, the brand is renowned for a combination of distinctive Italian design and perfected Swiss craftsmanship.

Panerai is a poised brand with a storied history, and a successful present footprint in the watchmaking industry to continue towards a bright future.

In April of 2018, Jean-Marc Pontroué, left his post as Roger Dubuis CEO, to take on his new role as head of Panerai. Jean-Marc excelled in numerous positions at other luxury brands such as Givenchy and Montblanc.

“We are, first of all, a brand of style. Inspired by Italy, made in Switzerland. We combine very simple, but very identifiable design, which is always associated with strong mechanical content,” says CEO Jean-Marc Pontroué.