How states are selling Obamacare

ADVANCE FOR WEDNESDAY, JULY 24 - In this July 2, 2013, photo, Brooke Foley, CEO of Chicago-based Jayne Agency, poses with photos of real people that will be used in an ad campaign to market health insurance in Chicago. As President Barack Obamas health care law moves from theory to reality in the coming months, the Jayne Agency is one of the advertising firms that is crafting messages to reach the uninsured. (AP Photo/M. Spencer Green)

How to advertise Obamacare

WIth just two months until the Obamacare health insurance exchanges launch, many states have started advertising.The ads are mostly aimed at convincing the uninsured — especially young adults — to sign up. Here's a look at seven ways states are advertising their state health insurance exchanges.Use cartoons. Health insurance is abstract and complicated. Several ads, like this one from private insurer Blue Cross of Idaho, get around this problem by using simple line drawings and animation.Target families. Many of the …