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The Australian

As the country’s leading national news brand, The Australian boasts unparalleled national and global news and business journalism. In its 50th year The Australian’s purpose remains the same as it has been since its launch in 1964. The Australian's aim is to lead the independent thinking, essential for the further advancement of our country and the Australian business environment.

The Australian is a news and business brand that puts the success of Australia at the heart of its editorial positioning. Offering a large and desirable audience across all platforms of print, digital, mobile, tablet and NIMs.

A brand globally recognised as a leader in media innovation. The Australian caters to the needs of an influential and educated audience. It breaks stories, challenges governments and links the complex web of events and impacts across the country every day.

The Australian is the news brand with exclusive access to Australia’s wealthy and powerful.

Our Audience

Sections

Print

The Australian

The Australian printed edition is a daily national publication that has experienced stable circulation over the past few years. With just the right balance of hard hitting news, insightful editiorial, and recreational indulgence.

The Australian print edition is a well rounded detailed read with Early General News, Business, Personal OZ, Recruitment, Sport, Arts, Classifieds sections forming the daily foundation of the paper.

Weekly sections provided special focus in the areas pertinent to Australia and our reader's interests; Media and Thoroughbreds on Monday's, AUS IT and Wealth on Tuesdays, Higher Education on Wednesdays, Primesspace on a Thursday and Aviation and Legal.

Key Facts

Print

The Weekend Australian

The Weekend Australian is the weekend's leading national newspaper delivering exclusive access to Australia's wealthy and powerful. The editorial values focus on leading and shaping public opinion on the issues that affect Australia. Led by a team of highly credible and experienced journalists, editorial themes cover economic, political and social issues.

The Weekend Australian is consumed by readers in a very different setting, without the daily pressures of the working week this paper is read in a leisurely fashion. To reflect this the paper includes indepth sections such as Life, Review and Travel and Indulgence. This is a paper that has a longer life cycle and often stays with the consumer, allowing them to come back to it later in the weekend for further reading.

From a refreshed, smart broadsheet layout to engaging tabloid lift outs. The Weekend Australian has something for each reader.

Online

theaustralian.com.au

The Australian website informs and leads public opinion on the issues that affect all Australians around the clock.

The Australian’s continued growth in digital readership since the introduction of digital paid subscriptions show our reader’s engagement and loyalty to the brand. This online space creates a landscape of high quality, engaged readers interested in The Australian’s content.

Key Facts

19,598,000

Page views

1,188,000

Unique Audience

7,550,000

Sessions

6.35

Sessions per person

0:30:29

Time per person

Source: Nielsen MediaView, Feb 2015

App

App

The Australian

The Australian Tablet App gives our readers a virtual experience of the newspaper allowing them to browse easily with quicker access to specific pages such as business and media. By using the app readers can access instant news feed updates of breaking news and watch the latest video coverage and explore the optimised photo galleries.

The tablet app provides readers with the ability to share top stories of interest via social media and email which brings readers closer to the action. The advancements in technology allows readers to receive instant solutions to Mindgames such as; Crosswords, Sudoku and quizzes in a more interactive format. It also allows us to liftover eligible advertising sizes from our print edition to our tablet edition in an engaging interative format.

A NOTE ABOUT RELEVANT ADVERTISING: We collect information about the content (including ads) you use across this site and use it to make both advertising and content more relevant to you on our network and other sites. This is also known as Online Behavioural Advertising. You can find out more about our policy and your choices, including how to opt-out here.