Best Buy often gets a reputation of not having the best customer service and looking down on "devil customers" who only come to Best Buy locations to score hot deals.

Over the past few years, Best Buy has done much to better its image. The store ditched mail-in rebates which many customers complained about -- all Best Buy merchandise now carries instant savings instead.

Best Buy's latest move, however, may be one of the best yet for "devil customers." It was reported yesterday on DailyTech that Wal-Mart would have the Toshiba HD-A2 HD DVD player on sale for $98.97 Friday morning. Best Buy followed suit by offering the HD-A2 online and in-store for $99.99.

As one might imagine, Best Buy stores were quickly depleted of stock and BestBuy.com was hammered with excess orders. Although some orders were able to get through, an overwhelming majority of customers who purchased HD-A2s from BestBuy.com received backorder notices.

You are receiving this email because you recently ordered a Toshiba HD DVD Player (model # HD-A2) from www.bestbuy.com and your order was placed in a backorder status while we awaited additional inventory. Unfortunately, the manufacturer has discontinued this item and we are not anticipating receiving any more inventory.

Because we value your business, we will be fulfilling your order with the next generation Toshiba HD DVD Player (model # HD-A3) that is replacing the HD-A2 in Toshiba's lineup of HD DVD Players. There is no need for you to do anything to receive this upgraded model. We will simply fulfill your original order and your packing slip will be updated to show you received the HD-A3 and serve as your order receipt.

If you are not interested in receiving the Toshiba HD-A3 as a replacement for the discontinued HD-A2, you may return the unopened item to your nearest Best Buy store or simply contact one of our Customer Service Representatives at (888)-BestBuy for more information about how to return the product for a complete refund.

Please accept our apology for any inconvenience. We look forward to your next visit to Best Buy.

Sincerely,Best Buy Customer Care

Those persons who were sad to get a backorders notice should be delighted that they will be receiving a brand new third-generation unit instead.

The excitement should build even further considering that all third-generation Toshiba HD DVD player (including the HD-A3) come bundled with "300" and "The Bourne Identity” in addition to the five free movies that can be had after a mail-in rebate [PDF].

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