For more than a decade, Wynton Marsalis dreamed of making Lincoln Center one of New York City’s premiere jazz centers. To generate advance excitement of the new $128 million Rose Hall at Columbus Circle, Jazz at Lincoln Center asked Media A to develop a video installation.

To evoke the era of swing (a Jazz at Lincoln Center theme) and to suggest the center’s dynamic future, Media A worked with archive photos, married them to a Marsalis soundtrack, and edited it all into a video stream displayed on a large plasma display seen by thousands each day.