About Victoria

Thank you for visiting my website. My name is Victoria. I am a Professional Certified Leadership and Life Coach and the author of, “The Art & Practice of Trust; Finding Your Way Through Uncertainty, Change and Transition”.

“Too many people, when facing uncertainty or when wanting change in their life, feel stuck, disempowered or disconnected. I want to change that.”

Victoria Crawford, CPCC, PCC, CYI

Over the last 18 years I have helped individuals, groups and leaders deepen trust, navigate uncertainty and live from a more authentic and real place. From there, there have been able to create the personal and professional lives they desire.

Through individual coaching, spiritual direction and mentoring, I provide practical tools, support and inspiration designed to transform lives, empower individuals and create positive change.

If you are interested in learning more please call, 602-870-0060, or email me to set up a complimentary coaching call. I look forward to hearing from you!

Learn more about Victoria’s Background

I received a BS in Education from Southern Methodist University in Dallas, Texas. I am certified (CPCC) by Coaches Training Institute (CTI) and am a PCC member of the International Coaches Federation (ICF). I am also an experienced and trained facilitator, speaker and certified yoga instructor with 18 years experience.

In 1998, I founded a coaching and consulting company and worked with individuals, leaders and small business teams to;

Build trust

Create a year long plan of action

Deepen personal leadership skills

Increase self awareness and strengthen communication skills

My clients included Cox Communication, Viad, PetSmart and APS. I was invited to work with small business leadership teams to help them create a one year strategic plan and have monthly follow ups for accountability and personal leadership development. I worked with a variety of small businesses including a national psychology firm, accounting firms, a national marketing company and a international technology firm.

Seeing ‘trust’ as a key component for the success of individuals and teams, I began writing in 2004 about how to create trust and discovered the Way of Discovery Pathway. The Art & Practice of Trust was published in 2009 with the workbook, The Way ofDiscovery, co-authored with leadership coach and trainer, Nimrat Dhariwal CPCC, PCC, was published in 2013. I have found that when trust is present it makes all the difference.

As a personal leadership coach I am passionate about creating space for people to ‘be’ and to have time to reflect on what is most important to them. I love to listen and help individuals connect with and align with their most authentic and true self. I offer practical tools, support and inspiration to guide clients through times of change and uncertainty and help them create the personal and professional life they desire.

Learning has always been of great value and importance to me. I’ve been deeply influenced by Cultural Anthropologist Angeles Arrien, Ph.D. and poet, David Whyte and John O’Donohue. I’ve attended Jean Houston’s Social Artist Leadership Training and the CTI Co-Active Leadership Training. I am also a student of meditation and have attended Mindfulness Meditation Retreats lead by Master Buddhist Teacher Thich Nhat Hanh in the US and at Plum Village in France. I love to learn from a variety of sources, see common threads and translate and share insights and wisdom with others through coaching, speaking and writing.

I was born in Washington, DC and raised in Bethesda, Maryland. Phoenix, AZ has been my home now for over thirty years. I live with my family and my sweet dog, Gracie, and have three grown children and two adorable young grandchildren, Bradley and Addison. I love to read, write, explore, practice yoga, hike, travel, spend quiet time in nature and share my life with old and new friends.

Learn more about Victoria’s Yoga Training

Yoga has been a big part of my life. As a certified yoga instructor I’ve taught for 18 years at Desert Song Yoga and in the Phoenix community. I find that having an understanding of the wisdom of the body is very helpful to coaching clients. Stress and anxiety can be reduced and even eliminated by working with the breath and helping people understand how to breathe correctly. I love to bridge knowledge of the heart, mind and body along with practical tools and techniques to support a well balanced approach for positive change and growth for clients and students.

coaching philosophy

“There comes a time in our lives when we are called to believe the unbelievable. If we allow ourselves to believe, we open the door to the infinite possibility of who we might become.”

Ann Linnea

Each of us has something unique and valuable to offer that is ours alone to share.

If fear dominates, we will be constricted and limited in all that we do, but if we are willing to trust and take action we will find not only the courage to take the next steps but endless possibilities and a greater sense of belonging.

Trust is the key that unlocks our greatest human potential for creativity, problem solving and productivity. I am especially interested in Self trust, because it is the foundation of all trust. Self trust is our ability as an individual to listen to and act from our inner wisdom. It’s our most authentic and real self, our true essence. It connects us to something much bigger than ourselves. For some this may be experienced more fully through a faith tradition, music, creativity or simply found in the stillness and beauty of nature.

Guiding Principles

Believe in yourself

Trust and believe in yourself. Take the time to deepen your relationship with your inner guidance. It connects you to something much bigger than yourself. It's always there, always present and always available.

Follow your heart

True power, courage and commitment are qualities found in the heart. When you follow your heart and take action on what has truth and meaning for you doors open, possibilities appear and opportunities arise.

You matter

You are unique. There is only one of you in the whole world. You matter. Your needs and wants matter. Your dreams are important. You have been given gifts, skills and talents to create the life you would love and to share with others.

Embrace Freedom

We have the freedom to make a choice. Embrace it! There is always a moment between what happens and how we respond where we can decide our action. We are ‘at choice’ and it’s our right and freedom to decide what to believe and what to do.

Keep it simple

As Whitman said, “Simplicity is the glory of expression”. I believe in creating an experience for you that is natural, easy and reflects beauty, balance and harmony. Like in nature, when you are aligned with the natural world things are simple and there is a sense of flow.

Enjoy the Journey

So much is working in life, even when a big slice of it may be a disaster, there is still so much that is good. Gratitude and generosity are principle values that are important for an abundant life.Practice them and enjoy the journey!

What people are saying

“I consider myself exceptionally fortunate to have had Victoria Crawford as a mentor. Victoria’s commitment and approach to self-empowerment is one of the most powerful methods that I have studied as a professional coach. During our time together I transitioned from a state of frustrating confusion to a state of heart-led clarity. I learned vital lessons about how to deepen self trust, how to define my work in the world and how to support living from my true self every day. She has had a profound impact on me and the future of my career.”

Marnee Weber
The Caregiving Coach

“Victoria’s examples to make a point are very refreshing. She took me through a methodical approach to understand the key issues and to develop a plan. I would recommend her highly as long as you are willing to be honest and do the homework….I will be forever indebted to Victoria for opening my eyes to become a more complete human being and be better prepared to deal with change.”

Ravi Nair
IS Support Manager DOMS

“Victoria does not settle, and does not let you, as a client, settle on anything less than what’s truly really right for you, what comes from the heart. Her coaching is wise, insightful, and also very truthful and practical. I learned the importance of having space - for myself, or whatever it is that I happen to be engaged in. Creating this space is a big challenge in my life where I juggle being a mother and being a simultaneous conference interpreter. When I am able to create that space, I know that the decisions I make are right – for me, my family, and my business.”

Julia Karpeisky
PCC, CPCC, Russian Interpreter and mother of two

Call for a complimentary coaching call. I hope to hear from you soon.
Here's to clarity, simplicity and positive change!