In 1991, nightlife promoter Mariah Hanson booked a local museum space to throw a party over the weekend of a ladies professional golf tournament in Palm Springsand her event turned out to be such a hit that she kept bringing it back each year. This month, the event will last five days (March 28-April 1), is set to attract well over 15,000 attendees.

The gathering includes pool parties, live music, comedy, dance nights, and lots of opportunities to bond with other women. Crowds are entertained by an all-female lineup of live performers, this year including Snow Tha Product, Rapsody, and Madame Gandhi. Women make up Hanson’s entire team for the event.

“Each year the women arrived in larger and larger numbers, and the city responded to the event with accolades and support, and the production level got better and better.”

The city of Palm Springs has been so supportive, in fact, that the mayor even gave Hanson a key to the city, which is just one of the many awards with which she’s been presented for her work with the Dinah.

“Women find the event extremely powerful. Thousands of like-minded women, celebrating life on our terms, on our time, and in our space.”

The Dinah Festival takes place March 28 to April 1, 2018 at various venues in Palm Springs.