ARM + Windows 8 = 40% notebook market share?

Can power-conscious ARM chips paired with a RISC-friendly version (or versions) of Windows 8 capture 40% of the lucrative notebook market by 2015?

Well, ARM CEO Tudor Brown seems quite bullish about the possibility, telling DigiTimes the UK-based corporation will also maintain its dominance in the tablet space with an 85% market share.

ARM + Windows 8 = 40% notebook market share?According to Brown, Intel's chips still consume way too much power and are easily overheated.

In contrast, says Brown, ARM's low-power sipping chips will allow manufacturers to focus on creating "other innovations" without having to worry about excessive heat issues.

Nevertheless, Brown acknowledges ARM has tried to launch "smartbooks" in the past, only to be met with weak consumer demand due to sub-par performance and confusion over Android's smartphone-oriented UI.

Still, the CEO believes the partnership with Microsoft will enable both companies to create a "brand new demand driver," and allow ARM to successfully break into the notebook market.

Brown added that future notebooks powered by ARM processors will be even lighter, convenient, cheaper and boast even longer battery life.