October 07, 2014

Description: A peelerMain Pitch: "The art of making meals lightning fast with just one pass"Main Offer: $14.95 for oneBonus: Folding cutting board (just pay S&H)Starring: Vince OfferMarketer: IdeaVillageProducer: The Schwartz GroupWebsite:www.DaVinciPro.comPrediction: On the fence

Miracle Peeler

Main Pitch: "Effortlessly peels on one side and easily juliennes on the other"Main Offer: $14.99 for oneBonus: Mandolin & safety holder (just pay P&H) Starring: Marc GillMarketer: OntelWebsite:www.MiraclePeeler.comPrediction: On the fence

The only peeler in DRTV history that made it onto the annual charts also found itself in a duel. In 2009, Tristar's Titan Peeler and SAS Group's Samurai Speed Peeler (showcased in this news segment) battled on TV and at retail with Titan Peeler emerging as the clear winner. Both of these projects borrow from those successes, but both have added a new twist that upgrades the concept. So which one will emerge victorious? It's a 'battle of brothers' yet again!

Breaking it down: Vince does a better job pitching his product as he is much more lively and entertaining. But his brand of humor may also backfire as it tends to offend. The "me so hungry" and "you're gonna love it long time" lines are sure to generate at least a little controversy (not that controversy is always a bad thing). As for the products, neither one is particularly attractive, but Ontel's item looks more like a peeler and easier to use. The bottom line: With so much talent and two strong retail distributors involved, this one's a dead heat.

[The Da Vinci Pro spot is also available here, and the Miracle Peeler spot is available here.]

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About Me

I am the founder and president of SciMark Corp., a consulting firm that specializes in direct marketing techniques. I've helped launch dozens of consumer products in my career, some of which (such as the Finishing Touch/Micro Touch hair removers and the HD Vision line of sunglasses) went on to become household brands. I also helped pioneer two methodologies for identifying winning DRTV products that have become industry standards: online surveys and Web testing. In addition to publishing blogs, I contribute regularly to Response magazine and the official blog for the Electronic Retailing Association (ERA).