Essay on Montana Mountain Biking Case

1298 WordsAug 5th, 20076 Pages

The Montana Mountain Biking Case Montana Mountain Biking Company has been in business for 16 years providing guided mountain biking trips at four locations in Montana. The success of the company is linked to retaining its customers. Eighty percent of the customers who sign up for the one week guided mountain biking expedition are repeat customers (University Of Phoenix, 2007). An important part of any marketing plan is to understand the customer relationship because ultimately, all profits come from the customers. The challenges facing the Montana Mountain Biking company is not only retaining customers but to attract new customers. The advances in e-marketing have given Montana Mountain Biking some alternatives to traditional marketing…show more content…

This person is in essence, a part of the marketing and sales team. The fifth and final stage is the one that all businesses try to avoid, the separation stage (UOP, 2007). This happens when the customer has filled their needs or when the company fails to provide continuous value to the customer. The customer moves on to a new product or service.
The five Stages of MMB Customers
The success of the Montana Mountain Biking (MMB) Company is based on repeat business from current customers (UOP, 2007). Increasing awareness and moving more customers into the committed stage can only be achieved by understanding where the customers are today. Awareness is the first of the five stages. One could estimate the size of the customers in the awareness stage is relatively small in comparison to the market size. It could be estimated that five percent of potential customers are aware of the business. This is based on the fact that MMB logo is recognized in the mountain biking industry but the company is not actively marking the company outside of operating a web site. The number of customer in the familiar stage could be estimated to be between 5 and 10 %. This is base on the number of e-mails received by the company from customers requesting additional information about the services provided by MMB. As mentioned earlier, 80% of all the customers are repeat customers (UOP, 2007). These customers would fall in the familiar or committed stage. The final stage is the separation

1) What is Mountain Man Brewing Company’s positioning relative to its competitors?
Mountain Man Brewing Company brewed a beer called “Mountain Man Lager” beer. “Mountain Man Lager” held the top market position among lagers in West Virginia for almost 50 years. It was also known as “West Virginia’s Beer”. It was a legacy brew in the mature beer brewing business and had managed to maintain a respectable market position in most of the states where the beer was distributed.
“Mountain Man Lager” was…

What is the ad campaign of Mountain Dew that created awareness to its consumers?
What is the impact of the Mountain Dew Ad campaign to its prospective customers?
How did Pepsi Cola Company respond to the growing threat of non-carbonated soft drinks, especially energy drinks and tea?
ANSWERS:
In 1992, senior management at PepsiCo sensed an opportunity to increase business on Diet Mountain Dew. Diet Mountain
{draw:frame} Dew's distribution was limited mostly…

Mountain Biking
I have come to love bicycles in the course of the past year. I am especially fond of mountain bikes, including my own. Riding it opens up a whole new world of opportunities and challenges for me. I am still fairly fresh to the whole mountain biking scene, so I push myself to become better with more experience. Riding is an outlet; it is something I can channel pent up energy through. I love the sport because it is a full body, soul, and mind experience that affects all five…

Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer, Mountain Man Lager, which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality, bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside…

Blue Mountain Coffee case
In this case we use the adbudg model. The adbudg model is a sales response model which suggests the optimal level of advertising and when to advertise e.g. how to allocate the advertising budget, do we use it all in the first quarter, how much should we spend etc.
In this case we will determine the optimal budget for Blue Mountain Coffee. Their current advertising budget is 8m a year. However, by using the adbudg model we will see if this is the appropriate amount to spend…

Have you ever wondered about Montana, have you ever been to the Rocky Mountains or do
you know anybody that retired and moved to the Rocky Mountains or somewhere in Montana? If
not and if you just want to learn about Montana continue reading and you will learn all about Montana.
Montana is the mostly densely populated state. Montana is from the Spanish word Montana
(mountain or mountainous region)
2,700 African Americans live here. Montana’s first African Americans’ arrived in…

Nutrition in Mountain Biking
I. Waterworld 1. Muscles produce 30-100 times more heat while riding 2. Water
doesn't supply calories, minerals, or vitamins A. But it is used for almost
every body function B. 55-65% of body weight is water 3. When losing a quart of
fluid heart beats 8 more times a minute 4. Before a long ride start
hyperhydrating 1 day in advance 5. Do drinking strategies during your training
II. Rehydrate 1. Drink alot after a ride 2. Sports drinks replenish the best 3.…

Discussion Case: Mountain Bank
Strayer University
Strategic Human Resource Management – HRM 530
April 24, 2011
Grade Received: 220/240
Discuss the strategies that Mountain Bank should implement to achieve a competitive advantage in the marketplace.
At first glance, one would wonder why Mountain bank currently has fifty percent of Retail accounts within the market which are the less profitable accounts in the banking industry. Secondly one would also ask or wonder why Mountain Bank has…

Stages of customer loyalty
Case:
Jerry Singleton founded Montana Mountain Biking (MMB) 16 years ago. MMB offers one-week guided mountain biking expeditions based in four Montana locations. Most of MMB's new customers hear about the company and its tours from existing customers. Many of MMB's customers come back every year for a mountainbiking expedition; about 80 percent of the riders on any given expedition are repeat customers.
Jerry is happy with this high repeat percentage, but he is worried…

Mountain biking is enjoyed by millions of people throughout the year, and is attracting more and more people everyday. Physics plays a vital role in this sport and without it, mountain biking would have no challenges and would cease to exist. The concept of mountain biking is simple. Just take your primitive bike riding skills, and ride trails found off the beaten path. From this notion of riding a bike, an Olympic sport has evolved and many people have found meaning and joy in their lives.
m…