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Saturday, 28 April 2012

Denim+

IYA were commissioned to create an exciting and unique brand identity
and visual style for this new start-up. We wanted to create a brand
that had a multi-layered approach and could illustrate the craftsmanship
that goes into making a fine pair of jeans. The solution was to use
indigo inks to paint simplified + icons and marry them up with A strong
set of logotypes.
See also: DENIM+ website