Apple Stores Will Now Price Match Authorized Retailers

Apple Insider says Apple stores will be price matching other authorized retailers. The policy isn’t new — but it’s never been emphasized before and the Apple bloggers seem surprised that it exists.

Apple Insider says:

It’s unclear whether the Mac maker, which rarely offers discounts outside of back-to-school and Black Friday promotions, plans to promote the policy given the current economic situation, but has chosen not to do so in the past.

They also reported that readers were having success getting the Apple Store to price match online retailers like Amazon.com.