What should e-commerce platforms improve to ensure higher market shares?

We live in an era where almost anyone can set up online stores. The ease of setting up a website makes online stores so common that it's a struggle to stand out amongst one another. In fact, e-commerce platforms are growing at such a rapid pace that online businesses are all trying to go the extra mile to gain the highest market shares.

We live in a world where we have almost instant access to every possible kind of information. In addition, the new O2O world (Online-to-Offline) can do almost everything with a few clicks on a smartphone - from providing entertainment to bringing delicious meals to your doorstep.

Halloween is just around the corner and whether you are planning to go for some good ol' trick or treating or planning to dress up as your favourite character for you friend's Halloween party, here is some trivia to put you in the Halloween spirit.

Your company just finished manufacturing a bunch of delicious food. You are about to deliver them to the restaurants you made deal with. You watch the delivery trucks take off. But you are worried; will they ruin the food because they drive too fast?