Facebook’s Sandberg And Ebersman Say They’re Not Planning To Flood The News Feed With Ads

Ad monetization continues to be really simple to model. Frequency, size, and position are the big three variables:

“the number of ads in the News Feed is an important variable,” it’s not only one the company focuses on. He said Facebook will also be experimenting with things like the size and position of the ads: “All of this goes into trying to find the right balance.”