My 420 Tours Puts New Spin On 'Rocky Mountain High'

If you want that "Rocky Mountain High" experience, then the Denver-based My 420 Tours can more than happily help out.

Thanks to the state's recent passage of Amendment 64, which legalizes recreational ganja possession and use of up to one ounce for anyone 21 and older, the tour group's website states, " [My 420 Tours] gives you the opportunity to fly to Colorado over the April 20th cannabis holiday week and experience legal marijuana on a guided tour of events, sold out concerts, seminars, cannabis friendly hotels, bus tours, cooking classes and so much more."

However, even though airfare and hotel stays are extra, organizer Matt Brown told USA Today that he has already sold about 170 packages that range from $499 to $849 per person.

"There's been a lot of intrigue about what's going on here in Colorado, and we want to take the sexiness out of marijuana - to show that it's not a scary, dangerous thing here," said Brown, according to USA Today.

The big catch in all of this is that the tour company won't be providing pot to customers. Instead, it "will help clients gain access to events - such as the High Times Cannabis Cup - where marijuana is likely to be shared freely and, they contend, legally," notes the Denver Post.

"This is not about coming to Colorado to get wrecked and smoke as much pot as you can and be a degenerate stoner hippie," Brown told Denver Westword. "We've modeled World Cannabis Week as a cross between a wine tour of Napa Valley and the best concert or entertainment experience you can imagine."

Bringing in tourists will help stimulate the economy, but Al White, director of the Colorado Tourism Office, told the DenverPost "tourism leaders still think marijuana tourism could hurt Colorado's healthy, family-friendly image."