THE UNITED STATES

New York State

While Alan Parter served as Deputy Commissioner of Commerce in charge of the International Division, he was responsible for developing and implementing the State’s export programs. He managed six overseas offices, and led over 20 overseas trade missions and an additional 20 investment missions. Alan also directed the state’s

participation in more than 60 trade shows and developed “High Tech, Made in New York,” an overseas trade show devoted exclusively to New York products. He and his staff were involved in export education and training, identification and distribution of export leads, agent and distributor programs, the development of a Sister State program with China, and the development of international trade publications, videos, and marketing presentations. During his tenure New York State was awarded the “President’s E Star Award” for its excellence in export programming. Subsequent to his tenure, Parter International was retained to work with New York State on joint venture, acquisition and merger programs.

“I LOVE NY” CAMPAIGN

Involved with the joint marketing efforts and European promotions for the “I Love NY” overseas campaign. Examples of partners were Pan Am Airlines, Eastern Airlines, Loews Hotels, and Broadway shows.

World Trade Centers Association

The World Trade Center New York (WTC NY) retained Parter International to plan and implement a trade mission to the UAE in conjunction with the World Trade Center Association’s 2008 General Assembly meeting in Dubai. The goal of the trade mission, which had meetings in Abu Dhabi as well as Dubai, was to assist

US companies export to, enter into partnerships with, or establish business in the UAE. Parter International was responsible for all phases of the trade mission from researching the feasibility and value of the project to identification of target companies, recruitment of participants, scheduling meetings, and leading the trade mission.Trade mission delegates representing ten companies in the construction, professional services, and trade development industries, participated in numerous meetings for four days including a briefing with the US Consul General in Dubai and with the Chairman and board members of the Abu Dhabi Chamber of Commerce and Industry. They attended meetings with major developers in Dubai such as Nakheel (responsible for Palm Island, the World, and major malls) and in Abu Dhabi Aldar (developer of YAS Island), and the Tourism & Development Investment Company (responsible for Saadiyat Island). Trade Mission participants also received business/legal briefings from US companies already located in the U.A.E.Trade mission members participated in many educational and social/cultural WTCA events including a presentation by Israel Hernandez, Assistant Secretary of Commerce & Director General of the US Commercial Service.Parter International prepared participants prior to the trade mission and worked closely with the US Commercial Service in Dubai and Abu Dhabi. Promotional materials on each participating company were prepared, and the information was compiled into a brochure that was widely distributed during the trade mission. Participants also had the opportunity to display materials at the Intercontinental Festival City in Dubai during a Dubai Chamber event and to WTCA representatives during the entire conference.

State of Pennsylvania

Parter International was hired by the Secretary of the Department of Community and Economic Development to write a new strategic plan for the Office of International Business Development. This included: assessment and evaluation of current programs and staff; review of all administrative procedures and

overseas office activities; budget recommendations, program development, measurement techniques and search for new staff. In addition to this assignment Parter International has been retained by the Commonwealth for three other trade related assignments: the development of an International Activities Website Calendar; the development of an online trade lead and overseas office measurement program; and an export of services program for the Pennsylvania Council on the Arts.

Philadelphia -Various Projects Strategic Tourism Plan

Strategic Tourism Plan

Analyzed the attractions, tourism infrastructure, visitor domains, marketing efforts, and tourism organizations in the city of Philadelphia, as well as Philadelphia’s potential in the marketplace and the efforts of its competitors. We wrote a comprehensive report and action plan to develop Philadelphia into an exciting urban destination for leisure tourists, taking into account the fact that there had been no activity in the city related to leisure tourism for the previous ten years.

Implementation

Retained to implement the plan’s two recommendations: the creation of a $12 million Greater Philadelphia Tourism Marketing Corporation (GPTMC) and the initial phase of the development of a new Visitor Center on Independence Mall. In order to fund the GPTMC, $6 million was contributed by the PEW Charitable Trusts, and Parter International negotiated with local and state governments to obtain a $3 million commitment from the Commonwealth of Pennsylvania, and a $3 million commitment from the City of Philadelphia. The strategic tourism plan’s two recommendations have been completely and successfully implemented, and residents have developed pride in Philadelphia’s tourism program, and satisfaction with the city’s improved image.

Economic Impact Study

Retained again in 2002 to conduct an assessment of GPTMC’s marketing and an analysis of its economic impact/ROI. We studied tourism to the Greater Philadelphia area in order to determine the importance (financial and other) of the tourism industry to the city and region, and evaluated the success of particular programs. We also reviewed trends in the tourism industry that pertained to Philadelphia, conducted a SWOT analysis, performed an economic impact analysis, and compared Philadelphia with competitive destinations.

Meeting Facilitation

Facilitated an all-day strategic planning retreat in 2003 with the GPTMC Board of Directors. Included in this group of twelve individuals were Governor Rendell of Pennsylvania and Mayor Street of Philadelphia.

Funding Justification Report

Prepared a 2003 report justifying a GPTMC five-year, $45 million funding proposal to the Delaware River Port Authority. The report includes an evaluation of the successes, challenges, and weaknesses of the GPTMC, an analysis of the programs for which the funding will be used, an economic impact study of the value of tourism marketing and a discussion of the target market for Philadelphia tourism.

Philadelphia Flower Show

Retained by the Pennsylvania Horticultural Society (PHS) to assess the Philadelphia Flower Show, and suggest changes and new programs for this week-long event that attracts over 300,000 visitors. We were asked

to implement our recommendations for both the show and the PHS. Our study included recommendations for a marketing affinity program, a sponsorship plan, new product offerings, a merchandising program, and financial benchmarks and modeling. During the second phase of our assignment, in addition to implementing the recommendations mentioned above, we developed an external and internal communications plan for PHS. This plan identified audiences relevant to each PHS department, clarified messages, established objectives, and suggested communication options.

Lancaster County

PA Planning Commission

Prepared a strategic tourism development plan for Lancaster County, which included a focused tourism strategy for the City of

Lancaster. The plan contained a vision statement; a SWOT analysis of the tourism product, marketing, and organizational issues of the County and City; a public participation strategy; economic impact considerations; a transportation/mobility plan; and funding and economic development recommendations. We also made recommendations on visitor orientation elements such as brochures, a website, visitor centers, and signage. Conducted both primary research, including interviews and surveys, and secondary research, and met regularly with County and City tourism groups.

State of California

Working together with the NASDA, Alan Parter was responsible for helping to develop California’s trade development program. Team members studied the product strengths of the state, the government infrastructure, the administrative and legislative expectations, the anticipated available funding, and other relevant issues in building an export program appropriate for the state.

Alexandria, Virginia, Visitor Center

Evaluated the city’s tourism product, both attractions and infrastructure, developed proposals for a new or enhanced visitor center, and analyzed site options. Input from stakeholders was a key

element of this project. The team, consisting of tourism and display consultants, architects, and engineers, made on-site observations, conducted one-on-one interviews, developed and distributed visitor and bus surveys, facilitated focus groups, made numerous presentations to working groups, and met regularly with the City Manager, Mayor, and Planning Commissioner. Based on the information collected and the expertise of the team, initial recommendations and drawings were presented to the community.

US Trade and Development Agency

Conducted several program evaluations, new program development and trade mission assignments for the US Trade and Development Agency, for programs in Korea, Taiwan, the Philippines, Yemen, Romania, Czech Republic, and Slovenia

Natchez, Mississippi

Parter International worked with The Louis Berger Group to develop an investment attraction plan for Natchez, MS. The assignment included researching appropriate industry sectors, designing an industrial park, building relationships with the state economic development authorities, suggesting appropriate incentives,

recommending a new organizational structure, and preparing marketing proposals. Throughout the year and a half process, the team conducted numerous interviews and regularly made presentations to stakeholders in order to fully understand local concerns and to ensure community buy-in to the recommendations presented in the final report.

City of Baltimore, Maryland

Developed a strategic cultural tourism marketing plan for the city of Baltimore, with a three-year action plan and recommendations for funding cultural tourism promotion. We initiated coordination between several groups studying tourism issues, had discussions with their sponsors and consultants, and reviewed the studies. We visited cultural attractions in Baltimore and met with their directors,

conducted over 40 one-on-one interviews with stakeholders, and convened meetings with others. We interviewed 25 practitioners from competitive destinations and studied tourism trends in the region and demographics of Baltimore tourists. We reported our findings and recommendations directly to the Mayor. Subsequently, we were retained to advise the Mayor’s Cultural Tourism Advisory Council, which was formed as the result of our recommendation, to implement a strategy to market Baltimore’s cultural tourism.

Dale Carnegie & Associates Advertising, Inc.

Designed a national public relations

program and offered services related to sponsor/institute relations, media relations, programs/events, and consulting/support. Wrote and designed a 100-page Public Relations How-To Kit for local DCA offices. Subsequently updated kit materials. Conducted public relations seminars at DCA conferences. Created a model DCA press kit for distribution to sponsors and institutes. Conceived and helped produce an infomercial. Wrote press releases and launched successful publicity campaigns centered around a new CEO, penetration into the international market, the release of a book, and the 80th anniversary of Dale Carnegie courses.

National Governors Association

Worked with the National Governor’s Association to evaluate state export programs

to developing countries and to write a “primer” for new governors with respect to international commerce