We’ve read many times over the past months that YouTube is planning to launch a subscription service. The company itself has announced as such, and is already nearly all the way to getting enough partners onboard with the new monetization method. In return for a low monthly fee, likely $10, YouTube wants to give you access to all the videos and music you can manage, and without showing any ads of any kind. Google is planning announce this new service at an event this Wednesday, October 21st.

What Google has said all along, however, is that customers who don’t pay can still watch all their favorite videos, but with the ads (as normal). What it hasn’t stated publicly, is that it may be holding some exclusive content back, for the eyes of subscribers only. In a report from Re/code, it’s rumored that when YouTube kicks off its new paid service, the streaming site will also place content that it funds behind a paywall. Regular non-payers won’t be able to watch it.

It’s unclear when you’ll be able to see the new programming YouTube is announcing. Sources say some of the stuff YouTube is paying for hasn’t been created yet, and won’t be available until 2016. In September, I reported that industry sources expected YouTube to launch its subscription service near the end of this month, though it could slip past 2015.

The timing of YouTube’s planned subscription service launch is still, clearly, up in the air. But it will be interesting see how the streaming platform delivers the service, and how many long-time YT users sign up. Will YouTube be able to tempt enough people to subscribe with its own funded and exclusive content? Those questions remain unanswered for now. Let’s just hope the launch happens sooner rather than later, if only to satisfy my curiosity.