Friday, April 22, 2011

PLUS Model Magazine MS Fundraising Party

Veronica Lipscomb, the design maven behind Tru Diva (www.trudiva.com),announced today that the innovative full-figured clothing brand hasteamed with Plus Model Magazine and famed plus size fashion retailer,Lane Bryant, to host a sample sale and fashion show, part of theclosing events for the National Multiple Sclerosis Society's Walk MSWeekend in New York City. Featuring Tru Diva signature cocktails anddecadent pastries by Kissing Cake, a portion of the event's proceedswill benefit the National MS Society. The fashion show and sample salewill take place on Sunday, May 1st at Pearl Studios. Festivities beginat noon.The press release follows below.

FOR IMMEDIATE RELEASE

CATWALK FOR A CAUSETru Diva Teams With Plus Model Magazine and Lane Bryant To PresentSpring Collection During Walk MS Weekend

NEW YORK CITY – April 21, 2011— Veronica Lipscomb, the design mindbehind plus fashion brand, Tru Diva (www.trudiva.com), announced todayshe will host a fashion show and sample sale as part of the officialWalk MS Weekend events in New York City. Teaming with Plus ModelMagazine and full figured fashion retailer, Lane Bryant, Tru Diva willshowcase pieces from her spring collection as part of the event thatwill be taking place at Pearl Studios, located at 500 Eighth Avenue inManhattan, on Sunday, May 1st.

“I’m happy to be doing my part to help raise awareness in the pluscommunity about multiple sclerosis,” says TruDiva’s Veronica Lipscomb.“A portion of the proceeds from the day’s sales will go to theNational MS Society.”

Launched in 2006, Tru Diva has quickly made a name in the plus sizefashion market by setting itself apart. Known for its innovative andunique use of colors and styles, Tru Diva and Veronica have earnedtremendous praise from women worldwide in the size 10 and updemographic.

The National Multiple Sclerosis Society’s mission is to create amovement toward a world free of MS. Walk MS is the signaturefundraising event for the organization. With over 250,000 participantsin over 600 cities nationwide, the monies raised from these walksprovide essential funding for multiple sclerosis research as well asprograms and services benefitting people who live with thedebilitating disease, their family and friends.

The Tru Diva event will be the closing event for the Walk MS Weekend.Featuring Tru Diva Signature Cocktails and decadent pastries byKissing Cake, festivities will begin at Noon. For a complete scheduleof the weekend’s events or to learn more about Veronica Lipscomb andTru Diva, visit www.trudiva.com.

ABOUT TRU DIVA

Accentuating a woman’s contours, and creating flattering lines is onlypart of the designer’s recipe, her decidedly contemporary designs arecharacterized by an exquisite attention to detail, impeccableconstruction and use of rich luxurious fabrics. From bohemian chic toglamorous evening gowns, Tru Diva has a myriad of fashion for the plussized woman. Style, sophistication and sex appeal, make a TRU DIVA.

Empowered with an innate talent of fashion design, Veronica Lipscombis making her dream a reality. With encouragement from friends, shebegan to design her own clothes and became a stylist catering to aplus-size clientele. Many women would approach her about where shepurchased her clothing. Once it was discovered she was the designer,they would request the same outfit for themselves. Through TRU DIVA,Veronica offers an alternative style to a limited market of fashionconscious clothing for plus size women.

Do you want to know the Truth? Knowing the truth is only the beginning– TRU DIVA designs by Veronica L.