Results and Effectiveness
The stream of references to the company after the restyling and launch has increased by 2.5 times.

Creative Execution
Based on the computer arrow as a basic element of navigation on the Internet, we have developed a company logo - Ashmanov's Arrow. This symbol appeared on the Internet during the campaign in place of a search arrow on all links referring to Ashmanov & Partners.
To motivate Ashmanov & Partners employees at the time of redesign, we created a rest zone in the area near the company’s office, which looks like Ashmanov's Arrow on Google maps.

Insights, Strategy & the Idea
Communications on the Internet supporting the redesign of Ashmanov & Partners, the leader in Russian Internet, which specialises in search optimisation and contextual advertising.