The planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

Basics of Merchandising

Visual merchandising is how you display merchandise within your store to appeal to customers and sell product. Understanding the basics of visual merchandising will help you to create displays that will move more product and take advantage of your foot traffic. You are making significant investments in the advertising for your store and the product for your shelves. It only makes sense to take the time to understand the best way to present that product to your customers.