ATTITUDE

Work Attitude to be precise. You see, a resume speaks a lot about the achievements and qualifications of a person, but whether they are a right fit for the job (competencies and culture match), that one is unwritten. Even the experienced interviewer will admit that it is sometimes hard to determine the work attitude of a candidate. What if we tell you there is a tool that can determine up to 48 work-related competencies, and from it, you’ll be able to accurately describe the work attitude of a person, even before meeting him or reading her resume?

MOTIVATION

Like it or not, we have our hot buttons, which when pressed, will unconsciously propel us to perform and to exceed expectations. Scientifically, they are known as our drivers (inner drive), and many of us go through our worklife not knowing for sure that are ours. That is why employees get upset when their managers motivate them the wrong way (almost as if manipulating), and they are willing to admit they don’t mind performing if the right carrot and the right cause is in front of them. But isn’t getting to know a person’s inner motivation a psychiatrist’s job? Well, we have a tool that cuts the 10 sessions of psychiatric treatment down to just 30 minutes.

PERFORMANCE

Knowing a person’s work attitude and motivation generally leads to a performance increase, but we don’t stop there. To be able to exceed at the job also means knowing your personal strengths, talents, and also weaknesses; strengths help us do the job well, talents give us confidence and assurance, and knowing our weaknesses help determine our areas to breakthrough! In it a norm in the personal development world to use the concept of ABC – Awareness Before Change – and we all want change. The question is, how do we increase our awareness, accurately? Well, you’re right. We have the tool for that too!

WHY ME?

How can becoming an AMP Certified Consultant help me become a better trainer, coach, facilitator or HR specialist?

THE BREAKTHROUGH CREATOR

You must be well aware of the coaching dance. It’s the first few sessions of any coaching engagement where you ask a series of questions, and dig deep into your coaching clients’ responses to uncover the root cause of the problems. Now, this takes time, and it can be frustrating for both parties. What if AMP empowers you with so much data about your client even before your first coaching session that you know which areas to work on immediately? Your clients will be so impressed with that precision and accuracy that they may discover more about themselves in one coaching session than their entire career! How’s that for a testimonial for just your first session, coach?

THE MODERN DAY EDUCATOR

As a trainer, you enter the organization to fill the gaps of performance with your accumulative library of knowledge, experience and expertise. We will both agree that if you know your participants better, you will be able to angle your message and approach better, and that makes them (and their managers) happy. Yes, there is TNA, but how accurate is that? Why settle for observations of acting and a set of survey questions, when AMP can power you with up to 95% accuracy? Having AMP in your trainer’s tool box will also add to your repertoire of offerings, and with an individual, physical report at the end of each training session, your clients will be satisfied and trust you to come back for more. After all, you now know more about their talent pool more than anyone!

THE DIRECTOR OF THE GREATEST SHOW ON EARTH

As facilitator, your role is to bridge content and create experiences. Instead of giving the hard facts, your job is to subtly create an environment where the participants gain awareness and discover for themselves the learning points. And although that sounds like a coach’s job, it is not, for a coach has the luxury of working one-on-one or small groups, but you often are in a group size that far exceeds that. So how do you effectively manage the dynamism of the sessions while ensuring the learning objectives are met? Being equipped with the technologies of AMP means the shortening of the bridging process. You can choose to debrief participants from the AMP reports, or it can even help you match the lesson plan to the training objectives. Let’s put it this way; if all the actors on set know and play their roles well, and the setting is done to match the theme, you got an Oscar-winning piece on your lap!

THE CONDUCTOR OF THE ORCHESTRA

As a HR specialist, team dynamics is crucial. After a weekend of activities, simulations, role plays and learning, your results will be judged by how well the teams work together. Given a short time and usually the large groups, guiding the participants to achieve breakthrough and creating a great learning experience can be a challenge. Furthermore with the pressure from clients and the multiple objectives to be met, it can be a daunting task for even the experienced HR specialist. But who says you can’t get help? With the power of AMP, you get the participants’ individual reports even before the session begins, and you can strategically group them and design an activity flow that’s sure to WOW them. Furthermore, while other HR specialist companies are often known in the market as rah-rah and all-fun-but-no-substance, you can easily pass on the hard copy reports and recommendations to the clients after a rewarding session. Future businesses aside, you have just stood out from the large pool of average HR specialist!

THE BREAKTHROUGH CREATOR

You must be well aware of the coaching dance. It’s the first few sessions of any coaching engagement where you ask a series of questions, and dig deep into your coaching clients’ responses to uncover the root cause of the problems. Now, this takes time, and it can be frustrating for both parties. What if AMP empowers you with so much data about your client even before your first coaching session that you know which areas to work on immediately? Your clients will be so impressed with that precision and accuracy that they may discover more about themselves in one coaching session than their entire career! How’s that for a testimonial for just your first session, coach?

THE MODERN DAY EDUCATOR

As a trainer, you enter the organization to fill the gaps of performance with your accumulative library of knowledge, experience and expertise. We will both agree that if you know your participants better, you will be able to angle your message and approach better, and that makes them (and their managers) happy. Yes, there is TNA, but how accurate is that? Why settle for observations of acting and a set of survey questions, when AMP can power you with up to 95% accuracy? Having AMP in your trainer’s tool box will also add to your repertoire of offerings, and with an individual, physical report at the end of each training session, your clients will be satisfied and trust you to come back for more. After all, you now know more about their talent pool more than anyone!

THE DIRECTOR OF THE GREATEST SHOW ON EARTH

As facilitator, your role is to bridge content and create experiences. Instead of giving the hard facts, your job is to subtly create an environment where the participants gain awareness and discover for themselves the learning points. And although that sounds like a coach’s job, it is not, for a coach has the luxury of working one-on-one or small groups, but you often are in a group size that far exceeds that. So how do you effectively manage the dynamism of the sessions while ensuring the learning objectives are met? Being equipped with the technologies of AMP means the shortening of the bridging process. You can choose to debrief participants from the AMP reports, or it can even help you match the lesson plan to the training objectives. Let’s put it this way; if all the actors on set know and play their roles well, and the setting is done to match the theme, you got an Oscar-winning piece on your lap!

THE CONDUCTOR OF THE ORCHESTRA

As a HR specialist, team dynamics is crucial. After a weekend of activities, simulations, role plays and learning, your results will be judged by how well the teams work together. Given a short time and usually the large groups, guiding the participants to achieve breakthrough and creating a great learning experience can be a challenge. Furthermore with the pressure from clients and the multiple objectives to be met, it can be a daunting task for even the experienced HR specialist. But who says you can’t get help? With the power of AMP, you get the participants’ individual reports even before the session begins, and you can strategically group them and design an activity flow that’s sure to WOW them. Furthermore, while other HR specialist companies are often known in the market as rah-rah and all-fun-but-no-substance, you can easily pass on the hard copy reports and recommendations to the clients after a rewarding session. Future businesses aside, you have just stood out from the large pool of average HR specialist!

SATISFIED CLIENTS

Daniel Chua

Director at BrightStar Solutions

The program taught me how to identify work attitude and motivation drivers which are different and unique from every employee in the workplace. It is certainly a great tool as it is more comprehensive as compared to other profiling tools that I have experienced. This will certainly help organizations with better insights about their employees.

Zulkarnain Shah Iskandar

Head of the Talent Development at Kenanga Investment Bank

I find that this is very powerful program and profiling tool and I am going to use this in my work, in terms of coaching. As I was not previously aware of the dichotomy of people’s intrinsic nature, this profiling tool would definitely be useful in carrying out my work effectively.

Haji Mohamad Fuad Ariff

Meta-Coach and Master Trainer at Fokus Training & Consultancy

What I observed and learned during the certification is that this is one of the best profiling tools that I ever used before, because of the in-depth understanding of a person. It has also helped me to better recognize the needs of my clients and also structure training courses and coaching to fit the intrinsic nature of people. This is one of the tool I would recommend to everyone.”

Loretta Chin

Principal Consultant at Single Step Consultancy

I find it very interesting and I am very happy to be able to add more value to corporations and organizations in my consultancy with them because it enables all the managers to be able to understand their employees before and after the hiring process. It also enables them to motivate their staff in ways that actually works. I would recommend this course to all the Human Resource community, as well as other Consultants out there.

Tan Hok Eng

Director and Master Coach at Goshen CT

As a coach, I face many individuals who are somehow stuck in whatever they are doing, and if only they knew their work attitude and motivation patterns, it would greatly help them flourish in their performance at work. This profiling tool is effective because it can help assess the subconscious way of thinking and it goes deeper than any other tool I have encountered. If companies begin to understand their people better, that would help them to chart the career development more strategically, understand what excites them as well as how they prefer to be managed.

WHY BECOME AN AMP CONSULTANT?

CERTIFICATION

Not just a workshop or a fly-by-night seminar, this certification program is endorsed by the Asia Pacific Institute of Coaching and delivered by a certified trainer of the iWAM. Coach Mel is also a master trainer and regularly conducts classes for the Diploma in Coaching, so you’re in good hands!

CONTINUITY

As training providers, we understand the journey can be lonesome at times. Which is why after the certification program, we support graduates with a continuity model to extend the learning in regular meet ups, HR tea talks and SET sessions.

CREDIBILITY

An additional endorsement in your CV goes a long way. In a market where un-professional practices do take place, having the right credibility builds trust with the clients and business partners in the field. Plus, an extra title on the name card means a good conversation starter, yes?

CROSS APPLICATION

Market dictates that we sometimes wear different hats, and being a certified AMP consultant means you have a myriad of ways to use this powerful toolbox of change. From leadership retreats to talent recruitment, TNA to our Science of Performance workshops, the possibilities are endless!

COACHING TOOL

Cutting short your coaching hours doesn’t mean you’re getting paid less. As a matter of fact, clients will pay more for your effectiveness and efficiency in saving their time, and with the extra time at hand, what’s to say they won’t send more coaching clients your way?

COMMUNICATE

Knowing a person’s AMP means you can connect with them instantly on a very deep level. That’s because you know what drives them, what challenges they have, and you can even give them insights on their latent talents and strengths they do not know of! That’s an amazing value-add!

I'M READY FOR AMP! WHERE DO I SIGN UP?

Hey! Welcome onboard. And you haven’t even heard about the exciting discount you may be getting from the us, plus the FREE 3 iWAM Report credits worth RM2,000!

THE TECHNOLOGY BEHIND AMP – iWAM

The iWAM (Inventory Work Attitude and Motivation) accurately tracks 48 leadership dimensions and competencies, from the way a leader communicates to perception of information, motivation strategies to thought processes, coachability to helicopter viewing, and more. With only 40 questions, we will now be able to pin-point the top 16 strengths and motivation factors (mastery) of a leader, to make sure he or she is in the right job fit, and also top 16 areas for development (keys), where the most performance breakthrough can be achieved. Because the iWAM is statistically based, we will be able to track the progress of a participating leader’s performance accurately with numerical scoring and data.

TEST DRIVE THE iWAM

Yes, we know. We can be skeptical too (we’re curious that way). Demo the iWAM, and let your own report convince you. Ours did! 😉

PROFILE CLIENTS

People may be resistant to anything new, but they are also keen to test out new technologies, especially when it involves them. Helping clients to understand more about themselves through the AMP Matrix helps in getting buy-in from top-management and also builds trust.

PROFILE THE TEAM

Friction in teams is common, but it’s crucial to know how to minimise, or even eliminate it. Profile your company’s leadership team and your team members, as it’s a healthy exercise to discover more about each other, leverage on each other’s strengths and complement the weaknesses.

PROFILE YOURSELF

Know thyself! It’s a great way to discover about yourself, and with many of our consultants in the field, they find that it is easier to help clients understand more about AMP using their own report. Not only will it add credibility and trust, it also allows you to make personal examples and include real-life stories.

CONSULTING FEE

A good side income that adds to your experience as a professional profiler. Companies looking for their next big hire (C-level and top management) will pay you for your service as you’re able to give them insights about the candidates they don’t have on paper, including how long they can stay on the job!

I want to be a Certified AMP Consultant!

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FREQUENTLY ASKED QUESTIONS

Why was the iWAM Created?

It was created for the 21st Century. Developed in 2000, it incorporates the latest findings in cognitive science to measure work attitude and motivation. It differs from many “personality” or “behaviour” profiling which presupposes that a person will react the same way in every situation (an idea that was proven incorrect by cognitive psychologists in the 1980s). The iWAM measures a person’s preferences and motivations in the context of work. The iWAM measures 48 patterns, and describes a person’s preferences, and precise explaining the consequences of these differences at work. Therefore a much better tool for the applications involving pre-employment testing, coaching or team-building.

What is this Science of Performance workshop I heard you mention?

You know how sometimes you go to a personal development workshop and think it is too ‘rah-rah’ and no substance? Or worse is after the motivational ‘high’, you realised a few weeks after the event that you do not know how to re-create the results you achieved? Well, in the Science of Performance workshop, which is going to be available to all our certified AMP Consultants, is a workshop that uses the technology of the iWAM to create a personal awareness that is backed by figures and data. Participants will first be walked through their individual iWAM reports with all the key elements explained, and they will work with the trainers and coaches to create personal development plan that is unique to themselves, based on their job description and work objectives.

Is the iWAM that good? How is the iWAM Different from other profiling tools?

Yes it is certainly a powerful profiling tool. The iWAM takes into account the fact that every person is unique.

So, instead of putting people into one of just four or eight or sixteen categories, iWAM distinguishes between and among 48 attitudinal and motivational patterns in the specific context of work. In addition, the iWAM can explain how these patterns both influence and are influenced by emotions.

The result is that iWAM is not only better at predicting work performance, but also reflects the vast array of differences between and among human beings.

The iWAM, for example, provides more possible combinations of results than there are people on Earth!

I've used up my prepaid iWAM reports

All you need to do is to contact APIC (the official distributor of the powerful iWAM) at iwam@apicoaching.com. Every AMP Certified Consultant will enjoy the iWAM at a consultant price and a volume tier pricing (where applicable)

Now that I'm a Certified AMP Consultant, what's next?

All AMP Consultants will be connected together to form a continuous growing Alumni group to share, network, learn and grow together as a community of practitioners.

Can I grow as an AMP Consultant in practice and business opportunity?

Definitely. The “AMP Coaching &amp; Mentoring” program is the Advanced Level which lasts for 1 full year. In this journey, consultants will enjoy continuous learning and support plus get the opportunity to work closely with APIC. Each consultant will also be personally coached and mentored by the Master Trainer periodically.

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Diploma of Workplace & Business Caoching

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Competency

The Competency Methodology (COMET) system is a methodology to design custom competence (or capability) models based on the behaviour of top performers within an organization. Once a competence model is built, it can be used as a basis for a behavior-based interview template or for developing a questionnaire. An online 360° feedback system is used to test competencies by combining self-assessment and assessment by peers, superiors, and subordinates. This method gives you the most available information and is a tool to assess current employees to improve management, recruiting, or coaching.

Uncover the formula for success, that drives and motivates your people.

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Attitude and Motivation

The Inventory for Work Attitude & Motivation (iWAM) is a ground-breaking instrument, rigorously tested through academic research and corporate settings and found to offer a high level of reliability and validity.
iWAM measures 48 Attitudinal and Motivational patterns in the context of work. It is an online questionnaire, which provides an objective way to measure an individual’s or team’s motivational patterns, evidenced in specific attitudes and behaviors in the workplace.

Here are just 10 patterns out of the 48 patterns that we track with the iWAM:

WORLD CLASS CERTIFICATION

JOHN MAXWELL LEADERSHIP PROGRAMS

Experience breakthrough that will unlock your leadership potential

Experience Breakthrough

Leadership, influence, communication programs

As part of the John Maxwell’s team of coaches, trainers and speakers, we have been trained and certified by John to help you be intentional in your life both privately and professionally—by working with purpose and having a solid plan. Being intentional is about relying on a pre-determined strategy.

Our coaches, speakers and trainers are equipped with the best materials and have developed the proper skill sets to work with you one-on-one, in group settings, and through workshops and seminars to visualize, create and execute a customized leadership strategy to best fit your need.

We focus on 5 different learning systems based on books written by John Maxwell himself which are:

LEAD THROUGH COACHING

Learn coaching skills to widen your influence and build team synergy among team members

Coaching and Empowering Leaders
Coaching has been around for a long time, but only recently have companies started to appreciate it as today’s leading technique for performance improvement and development of talent across industries and businesses.

The main thrust behind Coaching is “Change”. This is obviously not just temporary change, but Transformative Change that lasts and affects the way people think, act and speak. Companies realize that Coaching can help develop their people by providing them with the skill sets and knowledge to become their best and supporting the implementation of their best on both a personal and professional level.

Who should attend
This program was created for ALL Key Managers and Leaders to help them Lead Effectively and Develop Others by applying powerful Coaching Models that help promote an Inspiring Workplace Culture.

Other APIC Programs

-Breakthrough Communication (NLP) for Managers
-Diving into the Deep – Uncover what makes your people “Tick”, help increase their motivation at work.
-The Power of L.E.A.P for New Leaders/Managers
-And many more

Learn how to empower and bring out the best in your people at the workplace.

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Values

Values are important as it influences a person’s behaviour and attitude at the workplace. With the Value Systems and Social Patterns Questionnaire (VSQ), you can now select measure your people’s 8 patterns of value systems and 10 social pattern variables.
Graves’ Value Systems

According to the book “Spiral Dynamics”, by Clare Graves’ students Don Beck & Christopher Cowan (1996), we can witness the following value systems in different contexts.

Here are the 8 patterns of value systems that is covered by this tool:

TEAM PERFORMANCE COACHING

Create stronger team synergy to enhance performance at work

Greater synergy, stronger working relationships with one another.

What will my team gain from this?

The Team / Group Coach conducts the Coaching sessions at your workplace to help you and your team achieve individual and team goals. Whether it is leadership or communication, sales or marketing, or success, you will build and develop your personal skills whilst learning how to coach your team in those skill sets.

The Team / Group Coaching Program begins with each individual participating in an Attitude & Motivational Assessment tool (iWAM Profiling Tool); a paired or team report analysis and debriefing session to go through findings; exploration on the team’s work goals, directions and action steps; Group Coaching sessions; additional Coaching resources; review and evaluation session. This process can take between 6 to 12 weeks

Create stronger team synergy to enhance your performance at work.

Write to us at coaching@apicoaching.com

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ATTITUDE & MOTIVATION COACHING (1ON1)

A coaching experience that explores your inner drivers

Because having the right attitude and motivation at work is essential

Have you ever had to drag your feet to another mundane meeting or procrastinate to finish up an unwanted task?

Most of us have experienced such scenarios and have not been clear about what drives us to do the things we do. Your Attitude and Motivation Coach will help you clarify the reasons behind your actions and will guide you to realize your best route in carrying out your daily work tasks.

At APIC, we help you become aware of the underlying motivations at play which if identified and worked upon, can bring about significant results and sustainable positive change. We give you the support and encouragement to break through in your work attitudinal barriers and to assist in reaching your goals.

APIC’s Attitude and Motivation Coaching begins with the powerful Attitude and Motivation Assessment tool (iWAM Profiling Tool); a report and debriefing session to go through findings of the assessment tool; exploration of your work and personal life values, beliefs and motivations; periodic Attitude and Motivation Coaching sessions; follow-up emails between sessions; review and evaluation of the sessions. The Attitude and Motivation Coaching process can take between 6 to 12 weeks.

APIC abides by the professional standards (core competencies) of the International Coaching Federation (ICF).

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EXECUTIVE LEADERSHIP COACHING (1ON1 )

A coaching journey to empower your working life

Why do I need an Executive Coach for my Leaders?

Because proven high performance executives have one.

Imagine having a strong personal ally who is available whenever you need support – someone who provides clarity or a trusted channel to bounce ideas before making decisions or taking actions. Whether it is to discuss personal, team or company goals and challenges, your Executive Leadership Coach is available to help you develop strategies to achieve new potential and results.

APIC’s Executive Leadership Coaching begins with the powerful Attitude and Motivation Assessment tool (iWAM Profile); a report and debriefing session to go through findings of the assessment tool; exploration of your work and personal life values, beliefs and motivations; periodic Executive Leadership Coaching sessions; follow-up emails between sessions; review and evaluation of the sessions. The Executive Leadership Coaching process can take between 3, 6 or 12 months.

APIC abides by the professional standards (core competencies) of the International Coaching Federation (ICF).

Be empowered to explore your inner drivers.

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APIC CERTIFIED MASTER LEADERSHIP COACH

Learn how to be a certified coach….online!

This is our flagship Coaching Certification that is fully accessible online, tailored for your convenience. This Certification will equip you with the expertise to make positive changes in your life and the people around you. Learn how to empower and encourage others to discover and achieve what they thought impossible.

Some of the benefits of the APIC Coaching Certification (Online):

-Become a Coaching Ambassador for your lndustry (Country) with this program.
-Flexible and self-directed as you can access online learning opportunities anytime and anywhere. *
-Each participants will have access to the online system for 3 months to complete this certification. APIC abides by the professional standards (core competencies) of the International Coaching Federation (ICF).

ATTITUDE & MOTIVATION COACHING CERTIFICATION

Coaching at a deeper intrinsic level

The Attitude & Motivation Coach Certification program is an ICF-CCE approved program by the International Coach Federation (with 21 CCEUs in total – 16 CCEUs from the Core Competencies) and is an interactive program designed to provide participants with the confidence, knowledge, and skills to use their newly acquired coaching skills together with the iWAM Power Tool / Assessment as part of a variety of HR and consulting activities.

Here is a snapshot of what will be covered in this program:

-The 48 patterns of attitudes and motivation measured by iWAM
-The link between iWAM, Meta-programs, and Motivational Theories
-High-Level Coaching and Debriefing skills in all three report types (individual, paired and Team Reports)
-Marketing and selling iWAM as a package together with coaching
-If you are looking to acquire new learning, to gain a new skill or thinking of renewing your coaching credentials, this is the coaching program for you.

Come and uncover more on Motivation and the Inner Drivers that Impact Behavior & Action at Work.

WORKPLACE & BUSINESS COACHING CERTIFICATION

Empower your workplace culture through coaching

This is our flagship Coaching Certification that is fully accessible online, tailored for your convenience. This Certification will equip you with the expertise to make positive changes in your life and the people around you. Learn how to empower and encourage others to discover and achieve what they thought impossible.

Some of the benefits of the APIC Coaching Certification (Online):

Become a Coaching Ambassador for your lndustry (Country) with this program.
Flexible and self-directed as you can access online learning opportunities anytime and anywhere. *
Each participants will have access to the online system for 3 months to complete this certification. APIC abides by the professional standards (core competencies) of the International Coaching Federation (ICF).