@nomii, as an editor, I know firsthand what it's like when someone thinks their stuff is the greatest ever ... when it's really not that decent. That's why editors have always existed, and why crowdsourced content is contingent on other people's opinions ... not the creator hitting like over and over and over ... ; )

@Susan, the information I've seen indicates that the split in the US is more generational than socio-economic, and that the age split is an issue that will solve itself in the next decade. Those in their 70s and 80s still lean heavily toward feature phones while younger users are already deeply into smart phones.

Companies like Wal-Mart have made smart phones quite cheap here in the US: The real question for marketers is which platform to support with apps.

@PedroGonzales, one of the key issues is being able to discover which technology (or technologies) your audience has in place. For those who are trying to sell products or services to the general public, that can mean figuring out what sort of gadget "everyone" is using. One of the things that's becoming obvious is that there are huge differences from region to region or even nation to nation -- a situation that creates enormous challenges for companies trying to sell things around the world.

This is a wonderful example of targeting a strategy to the people who are going to use it with what they have. By not expecting the workforce to go out and get something to be able to access the program, they worked with what they already had and can make some really good positive change.

@Broadway0474 is there anything wrong in that :). I think its perfectly fine to appreciate your own comment as others might not have that insight. But feels that it should be ....... I hope you can make out what is comming next.

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