ETAT PUR proposes two lines of exclusive products: pure Actives (A+) and Biomimetic skincare (+B). They can be used separately or in association (A+B), for truly personalised solutions, adapted to everyone's specific needs according to their:

Type and colour of skin Skin problems Age Lifestyle Environment

The first range of pure Actives (A+), concentrated to the scientifically proven most effective dose*, act only where and when needed. They provide targeted treatments for all skin problems.

*Standardized doses based on scientific studies within the framework of the cosmetic regulations.

The first range of Biomimetic skincare (+B), biologically defined* to guarantee a perfect affinity with the skin. Without any harmful or unnecessary ingredients.

*Patent (PCT/ FR98/00100) consisting in formulating every product with a minimum of 98 % of ingredients ,identical, mimetic, neutral and useful for the skin.

Directly from our laboratory to you via the internet. No useless packaging. No expensive advertising campaigns.The priority goes to the essential: the quality of the products.

Transparent information without overstatement or misleading claims on the products: their origin, composition, actions and scientific proofs.

The calculation basis of our retail prices is explained, certified and available on our website.

A responsible approach: minimal packaging, a choice of materials and producers of ingredients respectful of the environment, support a reforestation project.

A human approach: a yearly donation, equivalent to 50% of the dividends distributed to shareholders, is given to various organisations devoted to health-work, valorisation of fair-trade producers and mutual aid.