There's no accounting for taste, but I often think it a bit of an anomaly that many of the world's incisive businessmen and women spend their spare time with their heads in books that look like they came from the self improvement aisle of an airport book shop.

I'm sure you know the business books I'm talking about - they have grandly ambiguous titles and include hyper-extended metaphors.

Perhaps these books are more useful than my blog posts, but I'd like to recommend some alternatives all the same.

The box, the tube, the telly, the television. Are any of us sure the set is set to evolve?

The television is one of those unifying pleasures and most people are already happy with the experience of watching it.

Additionally, advertisers still think of television as the big hitting ad medium, rightly or wrongly.

So, if it’s not broken, why fix it? Or is that the kind of reasoning that stymies innovation?

I think it’s fairly obvious that although we can choose to think of television as a constant, it has changed significantly since it went digital. FreeView in the UK, TiVo, Sky+, on-demand services like iPlayer and Netflix, Apple TV and Chromecast, the impact of Twitter and social TV, Roku, there have been many developments.

But what’s next? Here I’ve tried to sum up some of the innovations for advertisers and viewers I’ve seen in the last few months. See what you think..