How Signing a Major Record Deal Nearly Destroyed My Music Career

Terra Patrick has a fascinating story at Digital Music News laying out the details of how she used her authenticity to build a following on YouTube and then watched the label wreck it…

… the mandate that came from my team at the label. They needed me to be “less accessible” and more untouchable. All these kids on YouTube saw me as an equal, as “one of them” – did I want to be a YouTube star, or did I want to be a rock star? They threw down the gauntlet, and there was no question in my mind. I wanted to be a rock star.