As a marketing effort to introduce his 46th dealership in the Massachusetts and Rhode Island area, BMW of Sudbury, Herb Chambers is launching the first of what he hopes will be a monthly gathering of “cars and coffee.” It’s an early morning, no-reservation auto event for cars and motorcycles of any kind (no model discrimination, but preferably not your 1991 Tercel).

Join Herb and whomever shows up (there should be enough, given the McLaren alone) from 7 a.m. to 10 a.m. in the Bimmer parking lot on 128 Boston Post Rd. Even though the Bugatti Veyron demolished his F1’s once-record 240 mph top speed, there’s nothing like a little McLaren in the morning.