The video focuses on the company’s hardware construction process including diamond cutters, “zero-gap” construction, etching and all kinds of awesome engineering feats to make the device as beautiful as it is.

About David Beren

David is the founder and Editor-in-Chief of TmoNews.com. He considers himself a Jedi Knight, capable of leaping tall buildings in a single bound and a connoisseur of fine cell phones. He has been involved in the wireless industry since 2003 and has been known to swap out phones far too many times in any given year. Should you wish to contact him, you can do so: david@tmonews.com.

Yes, because Coke in an aluminum can is SO premium compared to Coke in a 20 oz plastic bottle…
I have a real idea for ALL of these manufacturers. How ’bout we figure out battery technology. Let’s get more than a full day without restricting devices…then maybe we can have a discussion about a uni body aluminum can…

youf4il

I don’t know if you noticed or not. But coke in an aluminum can not only tastes better but gets colder faster. So yes it is more premium, especially on a hot day and the metal is super cold to the touch.

jon

Lol. You totally missed it. NEITHER is a “premium” building material. And btw, cans are only popular to frat boys between the ages of 18 and 21. yrs old…time to grow up sport. Try ordering a CAN of anything in any respective watering hole…

Deon Davis

You just gave a stupid analogy. HTC does not make batteries so you barking up the wrong tree pal.

Manny

And neither compares to the taste of Coke in a Glass Bottle. Now if we had a phone made of a piece of glass, touch screen, etc…

Eric Stengrevics

We are strictly talking about design, are we not? This design is wayyy nicer than Samsung’s. Does that mean the features are better? No. But strictly in terms of appearance, this phone has a much more “premium” feel to it than Samsung’s cheap plastic that they say helps them mass-distribute. Doesn’t sound like they put as much effort into it to me. But that doesn’t mean Samsung doesn’t win out overall.

http://about.me/daylondeon Deacon

agreed . you put this design on an S4 and it’s the greatest phone ever made.

Jack

the features in the htc one are all useful. on the hand Samsung s4 they are useless and laggy no thanks

bleeew

I meant the video compared to Samsung’s vid. NOT THE PHONE ITSELF.

thatuptowncat37

BLAH BLAH BLAH!!!

Jack

why you don;t like to hear the truth she is right

PiCASSiMO

I decided to hold off. There was the 04/30 deadline to purchase the HTC One to get the minimum $100 trade rebate, but it was too soon after just a few days of being released. HTC should have pushed this deadline to end of May, but I’m going to wait to see what Google and Nokia have in store for May.

I second the BETTER battery technology because these phones need ot be connected 24/7 to power outlets. Rediculous. They can redo breast and make dingalings into tacos but seem to play stupid with why batteries always have no power.OR do they just want it that way??? BOTTOM line i guess always the most important thing.

http://twitter.com/ZamoraO OZ

There is technology being tested currently that will enable 30 times the power capacity of current batteries. Sit tight; it’s gonna be fun.

Ben

This is all cool and stuff but I can’t even get my hands on the One. I am in the NYC market and not one retail store has them and it is out of stock online…

anonymousperson1234

Same here. Chicago market.

QBeastly

Yea there’s only one store in Philadelphia that has the ONE and it sold out on day one. This sucks man… seriously.

Que

I just got mine yesterday, but it has gap issue on the bottom of the phone.

Jack

yes Samsung students go get your check because no one has this problem with our htc one

Me

This phone sucks

Jim Mack

I love the Samsung Galaxy S line of phones but while there are a lot of cool party trick features on the S4, I need a phone that makes more sense as a daily driver. I have thoroughly enjoyed my HTC One so far. The Boom sound gives you LOUD volume and a surround sound experience that has allowed me to more fully enjoy music on Pandora, Video while I watch the games on the MLB at bat app and videos on YouTube. The camera takes some very good pictures and video. I didn’t think I would use or even like blink feed but blink feed is VERY cool and very useful. The screen is vibrant and beautiful and brings video and pictures to life. I get about 10 hours of battery life with moderate to heavy use. These are the things I need in a daily driver and the One fits them VERY well. Ultimately you have to decide what important for you in your daily driver but don’t discount the One so easily.

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