The New Holland brand brings together over 235 years of combined history and experience with leading world class brands such as Fiat Kobelco, Kobelco, O&K and New Holland Construction forming part of its legacy.

New Holland Construction offers quality equipment, as well as the leading technology of Fiat Kobelco, consolidated by the global alliance of Kobelco, a world specialist in crawler excavators; the capacity for innovation on which O&K has earned is reputation, and of course the globally renowned New Holland brand name which is synonymous with quality.