Fendi’s first flagship home store is everything you expect it to be

The Milan store is housed inside a 16th century palace

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One of the big openings at this year’s Milan Design Week was Fendi Casa’s first ever flagship store. If you stroll along the Monte Napoleone street in the Quadrilatero della moda of Milan, the renowned fashion industry mecca, you will find yourself at the entrance of the new Fendi Casa, housed next to the Fendi boutique.

Located inside Palazzo Carcassola Grandi, a 16th century palace, the 400sqm store’s interiors are enhanced by frescos and inlaid wooden ceilings whose original glory has been fully conserved. Inside, leather, stone, wood, glass and bronze—the materials of the Fendi Casa Contemporary Collection—are perfectly combined with the natural floors and the precious creamy wallpapers.

The main portal, designed by the renowned architect Giò Ponti, features the brand’s iconic Fur Tablets. Inside the store, Fendi Casa presents an exclusive, made-to-order version of the Palmer sofa designed by Toan Nguyen, named Six Shades of Palmer. Featuring six spectacular hues, it ranges in a dégradé effect from a pale pink to the sexiest red. “We wanted to create a strong bridge between fashion and design,” says Nguyen. “And as the sofa is so linear, so simple, we could venture with an innovative use of colours.”

The store design also references the fashion brand’s aesthetics and architectural codes, representing a melodious dialogue between the Roman heritage of the brand and its contemporary attitude.