KFC Goes in Search of the 'World's Craziest Musicians' in a YouTube Miniseries

U.K. Branded Content Campaign Promotes Snacking Menu

By Alexandra Jardine.Published on May 26, 2016

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KFC is seeking to appeal to millennials with a YouTube miniseries that goes in search of the "world's craziest and coolest musicians."

The series, which follows YouTuber Callux and presenter Charlotte de Carle as they travel to a new destination every week, was commissioned by BBH to promote the brand's 99 pence snacking menu in the U.K. using its "Colonel's Club" loyalty app, aiming at 16-24 year olds. The first three episodes of eleven altogether take place in Lisbon (seen here), Oslo and Rekjavik. It's all leading up to a big event at the end of the summer: anyone who has bought anything from the 99p snacking menu via the app will be in with a chance of winning tickets to the special gig.