The Facebook Ad Library, which makes public information about political ads on the platform, has opened up an element of online campaigning we didn’t have much visibility into before. When it was first introduced, I thought it would be a boon to journalists and advertising agencies. Certainly the media have been paying lots of attention […]

In the U.S. we’re no strangers to using messaging platforms for campaigning – after all, 2018 was the text messaging election – but SMS doesn’t have the user distribution potential that platforms like WhatsApp does.

In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.