Marvel's Big Merchandising Plans Detailed for Avengers: Age of Ultron, Spider-Man, Daredevil and Netflix Series

Avengers products sold more than $1 billion worldwide in 2014. Now Disney intends on expanding its merchandising and licensees for Marvel's Avengers: Age of Ultron to demographics beyond just the core fan base.

Or as Paul Gitter, Disney Consumer Products’ senior VP of Marvel Licensing, put it to Variety: "Make the big bigger."

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Whereas the licensing and merchandising for the first Avengers movie was centered around the team itself, Variety reports that Marvel intends on broadening products to appeal to fans of the individual members of Earth's Mightiest Heroes. They are also courting women as an important demographic of consumers. Furthermore, "Disney is particularly looking forward to new products in the food and packaged goods categories, including Sage Fruit, Conagra granola bars, Crunchpak and Chobani."

Disney also has big merchandising plans for Spider-Man now that he's part of the Marvel Cinematic Universe, as well as for their upcoming Netflix series.

While Spidey generated $1 billion in worldwide retail sales last year, Disney is said to have even bigger plans in store for the wall-crawler now that he's joined the MCU. Variety claims Disney seeks to push Spider-Man "into the action sports and fashion worlds this year in an effort to target all ages."

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But fans shouldn't expect quite as much merch for the edgier, more adult-oriented Netflix series Marvel's Daredevil, Marvel's A.K.A. Jessica Jones, Luke Cage, Iron First and The Defenders. "The merchandise that’s being developed around the Netflix content is somewhat limited in scope,” said Gitter said. “We’ll be focusing less on products that are targeted at the very young consumer.” So expect more teen and adult fare aimed at stores such as Hot Topic.

Variety adds, "Each of the series will be supported by a Marvel Knights merchandise program that will open new opportunities for product lines, Disney said, as well as new collector focused opportunities."

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Disney also plans on nationwide promotions such as a five-week-long Marvel Super Hero Spectacular to keep characters in front of consumers. This will target Disney XD's animated Marvel shows as well as home video releases and online content.

You should also expect products geared towards teen and adult collectors to tie in with the upcoming Marvel Comics event Secret Wars.