The ONS has revealed its annual shopping basket for 2017, noting growing consumer trends in the realm of conscious eating, cycling and gin. Non-dairy milks made from soya and almond have made it into the basket for the first time, reflecting the rise in popularity of veganism and dairy-free diets. The cycle helmet made its [...]

In recent months, brands from all industries have been maximising nostalgia marketing strategies - driving energy into their marketing campaigns by reinforcing positive cultural memories from previous decades. This type of marketing has been particularly fruitful for brands who have been able to seamlessly merge the old with the new, in a bid to [...]

Alcatel have today announced the launch of the A5 LED at Mobile World Congress in Barcelona - the world’s first interactive LED-covered smartphone. The phone delivers on Alcatel’s ‘Enjoy Now’ promise with innovations for young consumers that are energetic and expressive with their technology. “With the innovative A5 LED, Alcatel is delivering new fun [...]

British start-up Lightvert have created a ground-breaking augmented reality advertising system that uses lasers to project large-scale images from the sides of city scrapers. Using such technology, marketers can now rise above the noise of street-level advertising and engage with audiences on an unprecedented scale with virtual billboards in the sky. Lightvert’s ECHO system [...]

In an ever-evolving digital world, the client-agency relationship is more important than ever before. Management consultant experts at McKinsey & Company suggest that marketing leaders should look to strengthen their relationships with their agencies in a bid to drive company growth; with co-planning, shared goals and transparency at the heart of this. Planning for [...]

In the ever-evolving world of public relations, one thing has always remained constant – the trusty press release. I never studied PR at university, but I can only imagine the hours of lectures/seminars dictating students how to write ‘the perfect press release’, even when I first started in the profession I spent hours drafting [...]

Will transfer deadline day be the same? After explaining what Brexit is and then subsequently what a portmanteau is, this was the first question my brother asked. It prompted me to think though; how will the sport change if the Vote Leave campaign wins on 23 June? Sport in this country is always skewed [...]