The lecture of a business coach, knowledge engineer, PhD Marja Nesterova on « Practical neuromarketing: How do marketers influence on our senses»

The Arseniy Yatsenyuk «Open Ukraine» Foundation within the framework of the program «Open Yourself» invites you to attend the lecture of a business coach, knowledge engineer, PhD Marja Nesterova on «Practical neuromarketing: How do marketers influence on our senses».

The meeting will be held on Thursday 28 July at 19:00, in Kyiv, creative space «INVERIA» (Volodymyrska str., 49a).

During the lecture the expert will pay attention to such items:

What is neuromarketing and how it affects the daily life of the average person.

Neurosciences - what technologies are used today to achieve the desired results.

How do marketers influence on our senses.

How to resist manipulations during shopping.

During the lecture guests will also learn what is a «triune brain» and why do we need a frontal lobes, who are the «econs» and «humans» and how to maintain a balance of rational and emotional.

The specialist will tell you how to avoid the pitfalls of «cognitive ease» and «reptilian reflex». And the most important - you will know what consciousness manipulation mechanisms are used in the marketing and how to protect ourselves from them.

Marja Nesterova is head of the Laboratory of social measurements of cognitive science of Research Center of cognitive science, associate professor of the faculty of social and psychological sciences and management of Dragomanova National Pedagogical University, associate professor of Psychological faculty of Taras Shevchenko National University.

From 2003 she has been a founder and director of consulting company of full cycle development and management of business effectiveness «Amity Consulting Ltd».

She is a Chairman of the Kiev organization of All Ukrainian Association of Management Consultants IMC Ukraine, international certified management consultant (CMC). Coachville representative in Ukraine, a member of the European Federation of Coaching (EFC), a member of the Association of Art -therapeutic. She participated in international projects supported by Ukrainian and Russian Academy of Sciences, she is also a member of the Board of Ukrainian synergistic Association, member of the Bertalanfy Society, member of the Interregional Association of Cognitive Studies (IACR).

Her doctoral dissertation is devoted to modern cognitive research. She is the author of books «Сognitive science: Origins, Challenges, Prospects” (2015), "Postnonclassical Management" (2011), more than 90 publications, including issues of cognitive technology, philosophy of science, philosophy of education, applied educational and management technologies, she was a speaker at many Ukrainian and international conferences. She is the author of consulting projects in business development, branding, organizational development, strategic and tactical management, performance management business processes, evaluation and development of personnel and organizations.

Marja Nesterova is a partner Aston Corporate Management (USA & UK), Trodos Consulting, QPR (Finland). She participated in consulting and marketing projects in a partnership with major Western companies, including Halcrow, Ernst & Young, Holderbank, ED & F Man Fund, etc. She was a participant of UNDP, the Parliament of Japan and the Ministry of Social Policy of Ukraine, International Project Foundation For Future, brand sessions of WikiSityNomika «Semantic platform of Ukraine», team member and facilitator of «School of facilitators» GP «New Country», project participant of «Kiev's strategic community». Chairman of the NGO «Institute of social cohesion».

«Open Yourself» program aimed at personal development and strengthening of individual education. The objective of the program is an extension of new knowledge and ideas for self-development promotion and promotion of civil society development in Ukraine.

Within the framework of the program there are held public lectures, meetings, trainings by specialists in various spheres in order to help public learn, understand and discover themselves.