Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Atex to Support Tablet Device Publishing

Atex has announced that its content management system (CMS), atex content, supports direct publication to e-readers and tablet devices. With e-reader shipments topping 3 million in 2009 and expected to threaten the 20 million mark by 2013, Atex aims to help media companies streamline digital publishing and enable editors to take content from any source and reuse it in any digital device.