Six Continents Introduces
Ad Drive for Luxury Arm

By

Motoko Rich Staff Reporter of The Wall Street Journal

Updated Sept. 24, 2002 12:01 a.m. ET

At a time when analysts keep pushing back the hotel industry's recovery, Six Continents PLC is launching a $25 million (&euro;25.5 million) advertising campaign to leverage the $1 billion in investments it has made upgrading and buying properties in its luxury InterContinental Hotels & Resorts brand.

Separately, Thomas R. Oliver, chairman and chief executive of Six Continents Hotels, said in an interview that hotel prices haven't yet come down far enough to make an acquisition of a large hotel brand attractive....