You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here

The Weather Channel

SUMMARY

In 2013, Pantene solved over a million hair problems with its Weather Channel and Walgreens partnership. How do you build on this success and keep her engaged? Through analyzing data, we uncovered it was the subtle shifts in the weather, rather than the big ones that left her feeling the most unprepared. So, in 2014 we created a predictive digital tool called Pantene Haircast a 5-day personalized service with geo-targeted product solutions to address her various weather-related hair problems.