Full financial effect of Canada’s recreational Cannabis

Full financial effect of Canada’s recreational marijuana ‘soft launch’ may be years away

When Canada becomes the first Group of Seven country to legalize recreational cannabis on Wednesday, market observers say it will amount to a “soft launch,” with the full financial effect of this multibillion-dollar industry still years from being realized.

The early months will be marked by a small number of stores, limited product selection and inevitable cannabis shortages – and that’s just fine, say executives.