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editorial director

PromaxBDA Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of PromaxBDA, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

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Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promaxbda.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all PromaxBDA members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promaxbda.org.

WHO DO I CONTACT IF I HAVE QUESTIONS?

Please email all questions to dailybrief@promaxbda.org.

Editorial Policy

The mission of Daily Brief is to serve the overall mission of PromaxBDA in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to PromaxBDA and its membership.

Daily Brief is a journalistic organization housed within PromaxBDA designed to serve both PromaxBDA members as well as the TV industry at large. While Daily Brief is part of PromaxBDA, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for PromaxBDA, PromaxBDA members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether PromaxBDA member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.

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the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of PromaxBDA, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promaxbda.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all PromaxBDA members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promaxbda.org.

Editorial Policy

The mission of Daily Brief is to serve the overall mission of PromaxBDA in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to PromaxBDA and its membership.

Daily Brief is a journalistic organization housed within PromaxBDA designed to serve both PromaxBDA members as well as the TV industry at large. While Daily Brief is part of PromaxBDA, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for PromaxBDA, PromaxBDA members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether PromaxBDA member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.

What does it mean to exceed as a leader today? Owning your space doesn’t just mean having confidence. It means being an influential presence both within your organization and outside of it.

Many people will have a connection with their senior leadership, but more often than not, it’s on a personal rather than business basis.

It can be difficult to unlock the opportunity to help define overall business strategies to bring value to the senior leadership team and the company’s core objectives. It’s especially difficult when you’re not in an executive role; however, that shouldn’t stop you.

Here’s a five-step guide on how to own your space and win that coveted invitation to those confidential closed-door meetings.

1. Learn By Watching

Who inspires you? This can be inside or outside the entertainment industry. Consider public speakers, superiors you’ve respected, teachers, colleagues, friends. Now consider why they inspire you. Write down what you like about their attributes, presentation style, ways of speaking, how they run a meeting, and how they lead a team.

A mentor told me this was something you have to re-evaluate each year. I find as I grow as an executive, looking back on work experiences becomes the most important step for me to evolve.

On a personal note, there are two mentors that have truly stood out for me. My first mentor was at my first job in the film industry. She had grace, she was kind, she was fun, she supported her team and valued growth for all her staff. She took the time to connect on a business and personal level. This has been one of my most important lessons I’ve learned and always try to teach my staff: be genuine and make a connection.

The second mentor, whose teaching I always refer back to, was at a large Canadian film distribution company. She was fierce. She was funny. She had great style. She was understanding. She valued her staff. She pushed you to work hard to have your ideas come to life. The most important takeaway was that everyone knew she was in charge the second they met her. That is a hard skill to master. Once you know who you are, you start to own your space and people take notice.

2. Curate Your Executive Presence and Personal Brand

Developing your personal brand takes time and will change over the years as you grow in your professional career. Start by considering things such as what your general appearance says about you and how you can make your presentation style unique in order to leave an impression with others? Do you have the hard and soft skills your company values (and is lacking)?

There are a few things I continually ask myself:

● How do others perceive me?

● Am I continually growing my network?

● How do people outside of my organization see me?

● How do I stay current?

Consider how you’re being perceived, how you want to be perceived, what organizations you want to be associated with, and always grow your brand.

3. Take Up Space

Own your ideas and don’t be silent. You’ll only get invited to closed-door meetings if you speak up and show that you have something of worth to contribute!

Several years back, I started a new job at a large film company. I decided to take a new approach and start by listening and keeping my ideas to myself (until I knew how the company and executives worked). After the first month, I was very lucky that my superior eventually pulled me aside and told me the leadership team perceived me as timid, shy, and not perceived as a leader. Which meant I had a lot of extra work to do to grow my brand internally. I successfully changed that perception; however, it took a lot of additional and unnecessary effort to do so.

While you have to listen when you first start at a company, it’s always important to have a voice.

4. Be a Calming Presence

A former managing director of mine told me I was someone that was seen as calm under pressure. I always saw that as one of the most important management skills. It’s a strength I’ve seen in many executives in the film and television industry, and a skill that helps drive growth for your organization and your career.

The result of being calm? Everyone will go to you for advice on how to deal with difficult situations, including your superior who will know you can take on more responsibility because you don’t break under pressure.

This industry is known to be high stakes. Staying calm is the best defense. It can allow you time to come up with a solution.

5. Be Confident: Don’t Rent Your Space

Don’t rent your space from time to time; own it all the time. People can see through a bubble of confidence. Always provide your perspective and trust your instincts.

A few years ago, I worked on a big marketing campaign for a television broadcaster. After several internal strategy sessions, it turned out my view on how to market a particular series differed from that of every other stakeholder and senior executive. However, I stood my ground. I decided not to take the easy route and agree with everyone. I told everyone we should test both ideas and see what the audiences preferred. I was very lucky. My idea worked and the show was a big success. Had I not fought for what I believed in, and owned my space in that room of senior executives, the campaign could have been a flop.

Show your superiors you are willing to voice an opinion and you’ll notice they’ll start asking for your perspective.

Kelsey Aikman is the director of marketing and communications for Marble Media and Distribution 360, and a participant of PromaxBDA’s Mentorship Program.

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Hot Spots

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promaxbda.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.