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The Australian digital advertising market showed continued growth in 2H FY2018, reaching $4.3 billion - 53.7% of the total paid ad market ($8.0 billion). Mobile and video grew substantially, with a combined share of 32% - more than any non-digital advertising segment.

The Australian digital advertising market continues to grow in CY2017, reaching $7.9 billion or 50.7% of the total paid ad market. Mobile and video grew substantially, with a combined share of 25% - more than any non-digital advertising segment.

This infographic review combines data from various IAB research and resources, showcasing how digital video is on the up and up. The video component of display advertising grew 43 percent in CY2017, with total video surpassing $1 billion for the first time in the Australian market.

On average, 82% of Australians aged 18+ (15.5m) are viewing 28 hr 50 mins of digital video content per month. Download the infographic to see the share of digital video time between mobile, tablet and desktop devices for January 2018, and the share of all video by age for Q4 2017.

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

The Australian Affiliate Marketing industry is in a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.

The survey is based on responses from 102 advertisers and 20 agencies (on behalf of their clients) who are engaged in Affiliate Marketing.

This is the third wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia and Pureprofile to understand the scale of ad blocking and more importantly help answer “why” consumers are installing blockers on different devices. The IAB is committed to providing objective data for the market on a range of industry issues including ad blocking.