Apple was ranked the number one luxury watch brand in NetBase's 2016 Luxury Brands report beating out Tag Heuer, Rolex, and others.

From the report:

"All brands made it to the Love quadrant. The most significant change is the introduction of the Apple Watch. It quickly became the largest brand in the category, clearly benefiting from an existing distribution network and brand strength. Apple Watch is so popular that it actually rescaled the graph, and mentions were considerably higher between 2014 and 2015."

Apple was ranked the number one luxury watch brand in NetBase's 2016 Luxury Brands report beating out Tag Heuer, Rolex, and others.

From the report:

"All brands made it to the Love quadrant. The most significant change is the introduction of the Apple Watch. It quickly became the largest brand in the category, clearly benefiting from an existing distribution network and brand strength. Apple Watch is so popular that it actually rescaled the graph, and mentions were considerably higher between 2014 and 2015."