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One of the biggest battles on social media is getting people to follow you!

Make it easy for people! Include links to your social media feeds on your literature, your business cards and even on your email signatures.

The easier you make it for people to find you, the more likely they are to follow you. Remember that when it comes to number of followers, quality is far more important than quantity. Far better to have 500 engaged, relevant followers who are interested in you and what you have to say, than 1000 more transient followers!

You’ve, obviously, been following Tips on Tuesday from the start, and your social media profiles are absolutely fantastic.

But people know how to find them, right?

Don’t make people work to find your profiles. Link them from anywhere and everywhere! Have your handles on your business cards, email signatures, websites, literature and make your usernames as intuitive as possible. There is nothing more frustrating for someone who wants to listen to what you have to say, but cannot hear it because they can’t find it!

Make sure you make it as simple as possible to hear what you have to say!

Your online presence is very important, we all know that; and this applies just as much to your website as to your social media channels.

A good website should have: –

An engaging biography – make it lively and tell your story. The more engaging this is, the more likely a potential customer is to read more!

Testimonials – do not underestimate the value of word of mouth. Ask your satisfied customers for a testimonial and upload to your website. Share your positive feedback!

Clear calls to action – make it very obvious how people can contact you. How they can buy your product. How they can find more information. The easier the journey for the site user, the more likely a sale is to occur.

Make your social content obvious – a customer might not want to buy something immediately, but if you give them options to follow you, you will remain in their consciousness for when they DO want to make a purchase.

One of the most important things you will ever learn when you’re starting to market your business is that you can’t be seen if you can’t be found!

Having that all important online presence is an absolute must. However, make sure people can find you once you’re live; make your usernames intuitive and simple and, most importantly, relating to your company name. Make the search easy – if you can’t be seen then you can’t be heard!

Today’s tip is an important one (well aren’t they all?!) that can be applied to all your social media channels.

Four little words. DO NOT BUY FOLLOWERS.

It can be really tempting to buy followers – after all the most successful accounts are the ones with most followers and therefore most reach, but you need to remember that the number of followers isn’t as important as the number of followers with which you have a meaningful engagement. Your end aim is to engage and drive people to your website and buying followers will not achieve this – you will end up with a raft of fake account followers which won’t increase that all important engagement.

Don’t forget a sudden increase in followers with no apparent reason could well look suspicious and harm your reputation.

Increase your followers by great content, active participation in discussions and being visible.

Today’s Tip on Tuesday is looking at how valuable a resource LinkedIn can be if used correctly.

LinkedIn is slightly different from other social media channels in that it is more geared towards B2B and freelancers making professional contacts. In that case it is far more important to keep a more professional tone on LinkedIn. That isn’t to say you can’t use humour, but keep it light.

You can use your other social media channels to showcase the fun side of you or your business but LinkedIn is about sharing valuable advice between experts and professionals. Don’t be afraid to do so!

Pinterest is a very valuable platform for two reasons; firstly it is a great way of sharing content for very visual businesses, secondly it is a really nice way of showing the personality of the staff at your business.

Remember it is important to pin regularly and consistently. Followers will be attracted by a steady stream of content rather than huge amounts of pins in one go then nothing for week.

For today’s Tip on Tuesday we’re giving some general advice that you can apply to all the social media channels you use.

A very simple tip; don’t beg for followers!

There is nothing more off-putting on a social media account than a brand begging to up their follower count. By all means join a networking hour or group and suggest you’d like to make some useful connections, but keep it businesslike, not asking simply to get your follower count up.

Remember to aim for valuable followers due to the quality of your content.

For today’s Tip we’re going to be looking at making your Facebook profile just a little more approachable.

We’re a big fan of the milestone facility on Facebook; we think it adds a touch of personality to let your followers know what you’re up to.

They’re easy to create and – if you feel your Facebook page is quite dry with basic information – give a little more colour and emotion.

Create them by clicking on the three little dots next to the share button and adding the information therein. The great think is you can add them retrospectively – so spend five minutes filling in your milestones and plumping up your profile!

For today’s Tip on Tuesday we’re going to visit Twitter and give you a tip that could be the difference between getting a new customer and losing them.

There’s no easy way to say this but on Twitter you have a three-second check out time. That means three seconds before someone will click away from your profile. It is therefore essential that you have your profile completely filled in.

Make sure your company logo is your avatar and you have a header image of the right size. Ensure your bio is filled in with a succinct, yet informative few lines about your company and what you do. If it is pertinent to your business, remember to put a location – although we see no harm in inputting this whether you’re location-based or not. Finally, and most importantly ensure your website is there – that means all potential customers have to do is click. If you make it easy for people to find you, they will!