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Jeter's Next Big Swing

"I don't miss playings," says the retired Yankee, as the press-shy captain leads website The Players' Tribune, where DeAndre Jordan and Tiger Woods break news (sorry, ESPN) and backers are betting on a media home run

Scary Viral Stunt For 'Devil's Due' Freaks Out New Yorkers (Video)

A remote-controlled baby from hell is heating up anticipation of the 20th Century Fox horror, but sending New Yorkers screaming.

Upcoming 20th Century Fox horror film Devil's Due is already freaking out people in New York City thanks to a very scary publicity campaign featuring an evil baby that puts the fear of God into passersby.

In the video, titled "Devil Baby Attack," which has since gone viral, the deranged child is lying abandoned in a stroller in the street, but when concerned pedestrians approach, it leaps up with a demonic expression.

With blood red eyes and bulging veins popping out from its oversized head, the baby caused many New Yorkers unfortunate enough to encounter it to scream in fear, with some covering their faces from the horrific sight.

Directed by Matt Bettinelli-Olpin and Tyler Gillett, Devil's Due tells the tale of a newlywed couple encountering an unexpected pregnancy. Soon dark changes are noticed in both the expectant mother's body and mind, leading to the revelation that she is carrying the spawn of Satan.

While the innovative publicity campaign has clearly captured both the attention of the Big Apple and the Internet, it has sparked controversy about whether the studio went a step too far with its gorilla marketing.

The baby, which looks like a possessed descendent of Child's Play's Chucky, is the creation of New York-based company Thinkmodo, who offer a behind-the-scenes look at its construction in the YouTube video, that is aptly accompanied by a hard rock soundtrack.