TRAVEL & ENTERTAINMENT

What haven't you explored?

Showing you hot prospects you may be missing

Whether you're in the travel or entertainment industries, we have proprietary and secondary data and insights that can give you clear direction for selecting your audiences and media. You certainly don't want to overlook generational differences. Valassis is prepared to help you narrow in on best opportunities and create scalable, effective campaigns that inspire consumers to take action.

Tourism Marketing

Secure a portion of lucrative opportunity

Source: Ipsos Public Affairs, 2018

KEY CONSUMERS

Unpack how vacationers spend

Travel spend is consistent across generations. However, the share of trips that are international may surprise you.