RAW VIDEO: Jerry Brown on Election Night

"Even if she doesn't want to debate, I'll be glad to stand next to her and let you ask questions of her and me," Brown added.

He is sounding a lot like Insurance Commissioner Steve Poizner as he clamored for a debate for months before Whitman granted him an audience. All the time he asked, Whitman carpet-bombed the airwaves with record spending on advertising with no challenge from Poizner.

RAW VIDEO: Meg Whitman Wins

The former eBay CEO won California's primary easily. (Published Wednesday, June 9, 2010)

California Primary Race: Campaign Snapshots

But there's a problem there, too. With $20 million in the bank and independent expenditure committees having raised only a little over $6 million, there's scant resources to counter the $79 million Whitman has promised she's willing to spend in the general election, and it's money she has available whenever she needs it.

Whitman spent approximately $90 per vote in the primary, and while she may get a better deal going forward (the entire voter pool instead offers an economy of scale), even if Brown raises another $20 million and organized labor raise their promised $40 million, the money may end up too little, too late.

Because by the time for battle at the podiums, Whitman may have already won the commercial war.

Jackson West suggests that Brown can by ads pretty cheap at local, online news sites. Ahem.