On Saturday, September 21, the Breakaway Festival will make its Dallas debut at FC Dallas Stadium with a day-long affair promising performances from 30-plus bands across three stages, along with various other rides and attractions. According to the above-linked festival web site, the early-announced lineup for this deal is especially nuts-o: Wu-Tang Clan, Empire of the Sun, Big Gigantic, Matt & Kim, Explosions in the Sky, Juicy J, Crizzy, Danny Avila and Ra Ra Riot will all perform at the festival. So, too, will locals Lil Twist, Booty Fade, Dark Rooms, Oil Boom and DJ Yeahdef.

Tickets will start at $49, with VIP packages running $119. Pre-sales start here on June 18, and a public on-sale follows on June 21.

The Dallas festival comes as one of two such Major League Soccer stadium-hosted affairs coming in September from the Prime Social promotions group behind the brand. A separate Breakaway Festival will take place the weekend before the Dallas version in Prime Social's hometown of Columbus, Ohio, and will feature performances from Kendrick Lamar, Empire of the Sun, Bassnectar, Tokyo Police Club and more.

It seems, too, that this is just the start of Prime Social's foray into Dallas. Says Prime Social co-founder Adam Lynn in an interview posted by Billboard earlier today: “The idea here is to not keep these as single-day events, but the first year made sense to do it just on the Saturday. By 2014 and 2015, we expect two- and three-day events for both markets [Columbus and Dallas]. We are going to build this brand year by year until we believe it can sustain a multi-day.”

In other words: If this fest goes well, we can expect more from Prime Social in the future.

Also? Sleep now. Festival season is coming up faster than you might expect.

Pete is the founder, editor and president of Central Track. He is the former music editor of the Dallas Observer. His work has been published in The Daily Beast, Deadspin, LA Weekly, Village Voice, Spin Magazine, The Miami Herald and The Toronto Star, among other major publications. The Association of Alternative Newsweeklies has honored his long-form narrative writing and his blogging efforts alike. In 2009, NBCDFW.com named him one of the 25 Most Interesting People in DFW, a fact he remains all too eager to bring up at dinner parties.