L.A.'s urbane outfitters

While the opening of an Urban Outfitters would normally register about the same blip on our radar as a Hot Topic launch at the Mall of America, the hipster standby merits praise for its most recent L.A. effort. Opening today, Space 15 Twenty is Urban’s grand collaborative project on the Cahuenga Corridor. The location features an 11,000-square-foot Urban Outfitters, but also a pair of reliable New York transplants: Alife (its second Los Angeles store), and vintage hawker What Comes Around Goes Around. What’s really remarkable, though, is how the retailer has taken a page from the Odin-Den handbook. To wit: It’s created a pop-up space dedicated to a rotating lineup of new designers. First up? Samantha Pleet’s eponymous line, including her capsule menswear collection, Patrick Pleet. Art and architecture bookstore Hennessey + Ingalls adds some intellectual credence to the mix, while a flea market provides a staging ground for the Silverlake set to peddle their wares. Sure, it’s like bit like L.A. trying to do New York, but in this case, that’s a good thing.

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