3 Comments:

Listening now...Helen is right that "being a man" has little overt reward in today's culture. However, that's not a good enough reason to not do so.

-PUAs show that being masculine in the sense of leadership and confidence undoubtedly attracts women in the most visceral way.

-There's "network effects" wrt being the man. The more men who actually take on a sound masculinity, the more support they'll have, the more acceptable it will be and the snowball will build.

The real question is how to be masculine without offending the wrong groups, e.g. getting busted in a false rape accusation or a sexual harrassment case. And for that, you can't fall for some cartoonish Mad Men or country-music masculinity. In a general sense, game is agnostic - you can use the basic principles on top of any persona: loud, quiet, buff, meek, smart, clever, sarcastic, sporty, artsy, etc.