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Horsham, PA, United States, 2010/01/27 - LRA Worldwide, Inc., a leader in the growing consulting discipline of Customer Experience Management (CEM), was announced as a winner of a British Airways “Business Opportunities Grant” last week.

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LRA will receive free airfare to anywhere in the world British Airways flies, as well as a number of other products and services intended to maximize the firm’s business travel experience.

LRA was one of 100 companies awarded a grant as part of British Airways’ “Face to Face” campaign. The campaign was conceived from the findings of a recent Harvard Business Review study in which 95-percent of respondents said they believe that face-to-face meetings are key to success in building long term relationships, and 89-percent agreed that face-to-face meetings are essential for “sealing the deal.” Thus, “Face to Face” was developed to assist small and medium companies in facilitating this crucial driver of business growth.

“We advise our clients all the time that interpersonal ‘touch points’ are critical in creating the emotional connection with customers that drives loyalty and growth,” said Rob Rush, CEO of LRA Worldwide. “We are certainly no different! The British Airways Business Opportunity Grant will allow us to really nurture existing customer relationships and cultivate new ones in two high-growth regions for us – Europe and Asia-Pacific.”

LRA works with leading companies and brands in hospitality, travel, sports and entertainment, among other industries, helping them to measure and enhance the customer experience via a range of performance measurement, research, training and consulting solutions. Though LRA consultants work in more than 120 countries throughout the world, the grant will allow corporate executives operating out of LRA’s suburban Philadelphia headquarters more face time with clients and prospects.

“We congratulate LRA and our other winners and look forward to supporting them as they grow and explore new opportunities,” said Simon Talling-Smith, Executive Vice President, Americas, British Airways. “We're excited about playing a role in so many new business dealings and fulfilling our corporate objective - to connect people globally, strengthen relationships and drive business growth."

For its Business Opportunity Grant program, British Airways hand selected the winning companies primarily based on how a year's worth of business travel and face to face meetings, along with other valuable business support, would positively impact each business, its growth and ability to meet objectives for 2010. The grant includes airfare for 10 round-trip Club World business class flights, five free global shipments with British Airways World Cargo, $1,000 toward hotel accommodations at Courtyard by Marriott, five Regus Businessworld Gold Cards offering access to its business lounges worldwide, a Canon MX860 Printer, and three face-to-face business introductions through ExeConnect. A complete list of winners and benefits is available on the British Airways Face-to-Face website at businessgrants.ba.com/.

About LRA Worldwide, Inc.

LRA Worldwide (lraworldwide.com) is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.

In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question – "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, the National Basketball Association, the PGA TOUR, InterContinental Hotels Group, Hyatt Hotels Corporation and Ritz-Carlton Clubs deliver exceptional customer experiences. Every touch. Every time.

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