The Premise. Kids get tired of even the most engrossing toys, forcing parents to spend money on video games, smartphone applications, or even more toys to keep them entertained. Most of these options become expensive quickly and lack the tactile benefits attached to interacting with real-world objects.

The Product. Droidles are small, spry little robot toys with tons of personality and charm for both kids and adults. Each Droidle has its own social media page detailing the evolving exploits of its everyday life. Each robot learns on its own through interaction with the environment around it, whatever behaviors you choose to program it with using the free companion iOS/Android app, or even other Droidles. Absolutely no programming language is needed to make a Droidle sing, dance around, follow other Droidles, or simply wander around.

For those among us who are more technologically inclined, the 100% open platform allows for much creative freedom in creating behaviors for these playthings that will ultimately be shareable on the the company’s Web site. The fun doesn’t stop there, though:

The Pitch. Hurley Research is eager to push Droidles to the masses to take advantage of the rich amount of information each will be able to sponge up from the world around them. To convince would-be backers, its pitch video talks up Droidles’ openness as a platform, versatility as a robot, and sheer uniqueness as one of the first internet connected toys along with a detailed list of all the Droidles’ components so you know exactly what you’re getting. $50,000 is the magic number for Droidles to go into production and continuing growing as a platform.

The Perks. Owing to their penchant for swarm intelligence, Droidles are meant to be used in crowds and the campaign’s perks reflect that. You can grab one Droidle for $89

The Potential. Most other robotic toys are either solely focused on entertainment or education. Droidles, on the other hand, manages to bridge that gap by encouraging active participation, a novel form of engagement, and plenty of imagination from all age ranges. Its open platform is compelling for all kinds of tinkerers as well, opening up many doors to experiment with computer intelligence on a much larger scale. Provided Droidles can charm its way into the many homes it will need to be in, we may very well have one of the first Internet of Things phenomenon on our hands.