The Go-to-Market Approach Startups Need to Adopt

It’s estimated that 100,000 technology startups reach the basic funding stage every year. Fewer than 10% (about 4,000) are then able to show enough promise to actually receive a first round of capital from venture or private equity sources. Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t. Read More>>