LASAA Records Increase In Structures, As Billboard Enumeration Ends

The enumeration exercise to capture data of all paid and unpaid signage and outdoor advertising structures embarked by the Lagos State Signage & Advertisement Agency, LASAA, in March 2012 has now come to an end.

The project, a key component of LASAA’s Outdoor Master plan, was aimed at making the agency operate efficiently. It involved verifying, collating and evaluating a detailed robust and structured signage/ outdoor database.

Speaking at the send forth ceremony organised for the enumerators, the Managing Director of the agency, Mr. George Kayode Noah commended the 475 temporary workers for a job well done. He also used the opportunity to explain the benefits of the exercise.

”From the reports compiled by the Enumeration Project Team, we now have on our database over 300% increase in signs not previously captured on our books. Similarly, we have recorded huge increase of 70% in the number of billboards (Third Party structures). The enumeration has confirmed our earlier assumption that signs and outdoor structures on our books were enormously understated” he said.

Speaking further, he said; “As part of their task, the enumerators were required to evaluate all signs and outdoor structures in the State. A dedicated software was provided for this purpose to enable the enumerators capture and categorize data in terms of image, GPIS location, size, content and chargeable rate”.

“The outcome of this report will provide a veritable platform for regulatory efficiency and revenue optimization without increasing our rates. With the enumeration completed, the LASAA is better positioned to manage its signage regulatory functions, as it has created a digital map of all signs in all locations across the state.

“More importantly for the agency’s stakeholders, its revenue profile is set to increase as the data captured will provide key details of all unregistered signs and structures of owners who will be required to regularize their signs”, the LASAA boss noted.