"When I start programming a conference, one of my very first calls is always to S3. Not only are they top speaker placement professionals, they go out of their way to be helpful. Their knowledge of big-picture issues, what's happening in the event world, and my specific needs is unrivaled. They always offer invaluable feedback and ideas. And they are an absolute joy to work with. I couldn't recommend S3 more highly."

- Program Manager, Forbes Conference Division

Using Live Events to Reach B-to-B Audiences, Podcasts and Publishing e-Zines

Publisher: DM News

What can I do to share my story or product with the right audience?

Jeanne Tee, managing partner at S3 Strategic Speaker Services responds that “a successful speakers program is the key to establishing your ideas and messages with the people and the markets you need to influence.

“After all,” she explains, “great visibility is what sets you apart from the others in your industry. When you've got something valuable to say, it's essential that the right people are listening.”

Tee continues, “Research and relationships are every­thing. Marketers need to know their industry, as well as the key players in the conference industry — from leading business conference organizers to niche market trade show representatives.”

Tee adds that pitching the right executive to speak at your live event requires out-of-the-box creative think­ing. “Be sure to avoid form letters or cookie-cutter strategies,” she says.