No matter what kind of HEB store is built there, it will directly compete with another supermarket already in the area, which in the short term is good for the consumer. Looking at the long term, however, HEB is taking a gamble: “neighborhood” store would compete directly with Fiesta (used to be an Apple Tree) across the street, “Big, New HEB” would compete with Randall’s flagship and the Montrose Kroger and a “Central Market” would compete with Whole Foods and it’s own sister Central Market. I wonder if HEB actually did a survey to see if this was feasible.