On September 29 (local time), the TAG Heuer CEO, Jean-Claude Biver, told CNBC news that they will unveil their Android-powered smartwatch on November 9 at the LVMH building in New York. The announced price for the connected watch is $1,800.

The watch, Carrera 01, is produced by TAG Heuer, French luxury group LVMH’s biggest watchmaker, using Google’s Android OS in a venture with Intel. Biver told CNBC that could not have had better partners than Intel and Google for their first smartwatch. He also revealed he loved the Apple-Hermes deals because it showed that the smartwatch has cracked the luxury market.

“We were a little bit concerned about the price, because we’re going to sell it at $1,800 … and now we are quite reassured because Apple is telling us we can sell at $1,500 or even more,” he said. “I’m very, very pleased.”

Biver also told CNBC that TAG Heuer would not try to chase Apple but instead chase Swiss watch industry.