The Binley-based firm, which employs 50 people across three offices, said the cuts were a result of an increase in the number of internet customers which in turn had led to a fall in demand for traditional phone reservations.

Director Robert Shaw said the company had to "move with the times".

He said: "We recently upgraded our website to allow our customers to book their holidays and trips directly online.

"We had to make that decision in order to retain our competitiveness in a fast-moving sector. In fact, a significant portion of our customers had asked for the online service to be introduced to suit their lifestyles patterns.

"That has, not surprisingly, impacted on the numbers of people using our traditional telephone reservations service.

"As a result of these changes we have had to make four staff redundant. While this is regrettable we, like every other business, have to move with the times."