Why You Overeat Even When You're Full, University of Scranton Study 5/4/2012 7:11:27 AM

A group of Italian researchers has uncovered evidence that regardless of how "full" a person may feel, the body is hard-wired to chemically reward itself by overeating when tempted by yummy foods. The study on so-called "hedonic hunger" was very small, involving just eight participants, and the authors acknowledge that their findings are preliminary.