First time use, this does taste very much like soap, but this goes once you become accustomed to it. This product really makes your mouth and teeth feel very clean, it has a brightening affect also. It contains all natural ingredients and great to travel with.

Very pleasant taste. I've been taking this product every morning for a few weeks now and have noticed my skin is so clear and smooth. Ashitaba also has many health benefits, I will continue to buy this item.

With this shampoo a little goes along way. Very natural without harsh chemicals and makes hair soft and shiny. Very nice product, would buy again. My partner loves it and thinks it's one of the best shampoo's he has ever used.