All bird posts about organization

Identification, Differentiation, Interaction and Customization are all key activities to better create and manage customer relationships. It’s the last two, however, that significantly impact customer experience. What do they entail? A recent post at 1to1media.com explored them in more detail. →

Retail banking has changed significantly in the past fifteen years, with the standard operating model now including touchpoints and technologies far removed from traditional counter-based transactions. A recurrent focus on the customer is at the core of these changes, according to a recent post. →

Each year, research consultancy Gartner surveys the Unified Communication marketplace – the vendors responsible for hardware and software driving enterprise-scale telephony and communications systems. The 2013 edition cites a number of “clues to the future”, and one of the important factors for the future of this sector is at the core of what we do: User experience. →

Recently, Adaptive Path hosted their first Service Experience (SX) conference in San Francisco. The event brought together speakers and attendees from companies, agencies, and public sector organizations. Sketchnotes and some presentations are now available online. →

As a means towards innovation and customer-centricity, “design thinking” is lauded as a technique to infuse creativity throughout an organization. We know it’s being taught to future business leaders at places like Stanford’s d.school, but how’s it being applied in the real world? Global enterprise services leader Citrix provides an interesting example. →

Despite the increasing prevalence of digital-only services, our daily lives are still comprised of many person-to-person interactions with service providers. From restaurant waitstaff to call center agents, our experience with services is heavily influenced by those we engage with. Focusing on the customer experience is at the heart of successful organizations, and good employee experience plays a role here too. →

Recent research published by Forrester in the Harvard Business Review has uncovered a disconnect in how customer experience professionals are aiming to deliver innovation. Despite their hard work, misguided approaches too often fail to deliver the experiences customers truly value. →

Well-recognized for decades, design management has paved the way in establishing the value of design in business success, through defined practices and an active community of practitioners. What learnings from the field can be applied for design projects in the digital and multi-touchpoint world? →

Establishing the value of design in today’s large-scale enterprises is a difficult challenge. Inflexible IT structures, a change-resistant organizational culture, or perceived cost might all be to blame. An external player with clout and authority is one way to get it done, and a new approach promoted by Deloitte is doing just that. →

Milan Guenther’s recently-published “Intersection: How Enterprise Design Bridges the Gap Between Business, Technology and People” takes an in-depth look at the broad set of disciplines and techniques that fall under the term “enterprise design” – a subject close to our heart. →

Hierarchical structures and organizational silos are common within modern businesses, but their existence both hampers customer experience and impedes efficiency, according to some. In this post, we look at both issues, and solutions that have been proposed. →

Last week we looked at the role of UX managers and the important responsibility they shoulder within organizations. Now lets step back from that single role and look at the UX team itself. What can be learned about how it is composed, and what criteria determine its success? →

“Put your staff first, customers second, and shareholders third.” If that advice sounds illogical, you might expect it’s come from someone with little business success to speak of. But think again; it’s from none other than Sir Richard Branson (who, not coincidentally, knows a thing or two about customer experience too). →

Profile of a CCO at an enterprise software company

by Editor
~ 16 January 2013

With predictions from marketing, technology and customer experience for 2013 in full swing, changes in the boardroom are emerging as far as customer advocates are concerned. In an interview with Marchai Bruchey (CCO of Thunderhead), Neil Davey discusses her role, activities, and responsibilities as a chief customer officer, making corporate culture more customer-centered. →

About this blog

BiRDS on a W!RE is the conversation platform of Informaat for issues in the experience design space. We aim to share relevant, insightful and thought-provoking items complementing our work and the way we think. ~ More...