Lagunitas Founder Announced As Keynote Speaker For NCIA’s Seed To Sale Show

The National Cannabis Industry Association (NCIA), the only national trade association representing the legal marijuana industry, announces Tony Magee, Founder and Executive Chairman of Lagunitas Brewing Company, as the keynote speaker for Seed to Sale Show®, returning to the Colorado Convention Center in Denver, CO from February 7-8, 2018.

Founded in 1993, Lagunitas Brewing Company was conceived on Tony’s kitchen stove in Lagunitas, CA and has grown today to become a globally distributed brand. The brewery, known for its iconoclastic interpretations of traditional beer styles and descriptive packaging, was at the forefront of the craft beer movement through the mid-2000s, remaining one of the fastest-growing breweries in the United States. In May 2017, Lagunitas announced Heineken International’s acquisition of the brewery, helping expand the beer brand globally.

For much of his life, including the time he spent building his company into the international brand it is today, Tony has remained both a vocal proponent of the cannabis industry and an enthusiastic consumer. Lagunitas has brewed beers such as the Kronik, Undercover Investigation Shut-Down Ale and in August 2017, the company released SuperCritical Ale, a limited-edition beer infused with cannabis terpenes, finally marrying Tony’s passion for beer with his fondness for cannabis.

As an industry pioneer, Tony joins NCIA’s Seed to Sale Show® to discuss the similarities between the two rapidly expanding industries and to share the lessons he has learned over the last 25 years through scaling and operating his business in a highly-regulated industry.

“It’s an exciting moment for the cannabis industry right now. It strongly reminds me of when we were first getting started . . . it’s almost as if cannabis is where craft beer was some fifteen, twenty years ago. I’m very much looking forward to reminiscing on those years and to sharing my experiences, both good and bad, with other entrepreneurs,” remarks Tony.

Tony is scheduled to deliver his keynote speech, titled “A Glimpse into the Future: Lessons from 20 Years of Craft Brewing Give Traction to the Cannabis Industry” on Wednesday, February 7, 2018 at 10:15 AM at the conference.

NCIA’s Seed to Sale Show® is the only national show focused solely on innovative best practices, science, and cutting edge technology surrounding the whole life cycle of the cannabis plant grown, processed, and sold in a regulated market. Registrations for the show are now open. Prices will increase after December 8, 2017. For more information on attending or to register for passes, please visit: https://www.seedtosaleshow.com/ or call (888) 409-4418.

Representing more than 1,400 member-businesses nationwide, the National Cannabis Industry Association (NCIA) is the largest cannabis trade association in the U.S. and the only association representing cannabis-related businesses at the national level. NCIA promotes the growth of a responsible and legitimate cannabis industry and works toward a favorable social, economic, and legal environment for that industry in the United States.

Johnny Green is a cannabis activist from Oregon. Johnny has a bachelor's degree in public policy, and believes that the message should always be more important than the messenger. #LegalizeIt #FreeThePlant