Conveniently located hear airports: Cancun, Acapulco and all the beachfront resorts with all of the major brand name hotels.

I’d much prefer to find my destinations in Lonely Planet, written for travelers like myself who disdain the crowded and the commercial.

If you’re into hearing music that no one else knows, being the first to turn your friends onto country music they’ve never heard before, I am willing to be your personal guidebook to "Cancon country," songs and artists (like the amazing Emerson Drive, who Americans think is a one-hit act, but Canadians know is incredible live and are prolific hitmakers.

You won’t hear them on most country music radio stations for the same reason that I happened to be the lone gringo booked for a night at Malinalco’s Casa Limon, while the Marriott, Hyatt, Hilton et al right at the beaches and next to the airports are filled to capacity.

Most country stations can play between ten and 14 songs an hour.

There are only so many slots at a time when our listener on both side of the 49th has “A-D-D” and expects to hear “the hits” (aka their favorite songs)

Folks, in general, pick the safe, the comfortable, the familiar when given a choice between those things and greater risk of the unknown, even when paired with a possibility of a higher reward.