Thursday, October 24, 2013

McDonald’s ran a promotional campaign in Sweden to help name
a new burger for their fall menu. It sounds quite tasty: hot sauce, dry roasted
onions, iceberg lettuce, two layers of cheese, bacon, and one of their larger
burger patties. Why did this catch my attention? Well it’s named the McNiP. NiP
is short of Ninja’s in Pajamas, the chosen winner’s favorite eSports team, who
are well-known for their Counter-Strike antics.

And it’s not just a random team. They have some pretty good
street-cred. They’re one of the most decorated eSports teams in history, with
their most recent accomplishment being an 8 month streak in Counter-Strike
going undefeated. I’m sure they are appreciating this fan today with the new
sandwich. Note: It’s only in Sweden. Sorry American’s and our ever-expanding waist-lines.