The Three Secrets I Learned Meeting with Amazon Leaders in Seattle – How to Sell on Amazon

Have you ever wondered what it’s like to go behind-the-scenes at Amazon? For anyone selling products on Amazon, going to their headquarters for in-person meetings would be like visiting Disney World. At least, that’s how it felt for me when I headed to Amazon’s headquarters in Seattle, Washington recently. We had the chance to meet with the head of Amazon Prime Day, category managers in the U.S. and Canada, and the FBA Global Marketing team.

Whether you’ve been selling things on Amazon for awhile or you’re just a beginner, you’re going to love this inside look at my week spent at Amazon! Here are my top 3 takeaways for Amazon FBA sellers.

1) Amazon isn’t out to get FBA sellers. They succeed when we succeed.

I get lots of questions from readers and viewers, and one of the misconceptions I hear frequently is that Amazon is plotting to get rid of FBA sellers or work against us somehow. Seeing behind-the-scenes at Amazon helped me bust the myth that Amazon is somehow out to get private label sellers. I can say confidently that that is not the case.

The company itself is fast-growing and recruiting top-quality talent from all over the world. It’s a diverse, extremely intelligent group of people. Many of the employees I met had been there less than 2 years and had different backgrounds and experience. The main thing that impressed me was that they were humble, really good people who are working hard to support FBA sellers. They’re in corporate positions with a global company, but they admire the entrepreneurial drive that Amazon FBA sellers have. Since many of them specialize in a specific part of Amazon’s platform, they’re actually learning from us and the way that we’re able to use the platform in its entirety.

You can be confident that Amazon is working to support us, and there will be even more tools coming out to help FBA sellers in the future.

2) Amazon provides advantages to FBA sellers that play the long game.

We all know there are people out there trying to make money quickly and cheat the system, but Amazon rewards those of us who are in it for the long haul and work to build a sustainable e-commerce business. This can be encouraging for beginners who are learning to sell things on Amazon because it helps get you through those tough weeks and months. Other people are going to quit, but if you push through, you’ll be rewarded.

It’s kind of like playing a video game: as you reach certain levels in your first year and beyond, you unlock new advantages.

If you hang in there and think about how you can provide long-term value for your customers and your business, Amazon will reward you with some features that give you a distinct advantage over other sellers on Amazon and other e-commerce platforms:

Brand Registry: When you have your trademark and apply for the brand registry, they give you access to features like the advanced brand content. This allows you to include additional images below your description that regular sellers don’t have access to, as well as providing additional protection for your brand.

Amazon Store: Recently, Amazon came out with the Amazon Store feature, which allows you to have a dedicated URL for each of your brands in the brand registry.

Amazon Media Group: This allows you to make an investment into your business by purchasing ads, which separates you from the competition.

Every month Amazon is rolling out new features for private label sellers, and this is a key benefit that Amazon offers to those that play the long game. They want to send more customers to the best FBA sellers because they know they’ll be taken care of.

Amazon rewards those who stick with it, which is why it’s so helpful to learn from a mentor who has an established track record and a successful FBA business. This is one of the reasons we love sharing content that helps beginners build an e-commerce business.

While I was at their headquarters, I met with the head of one of the channels for the Canadian marketplace. I got a lot of great insight about international opportunities that are already out there. There’s also something exciting that’s around the corner.

While many sellers only see about 10% of their business coming from the Canadian marketplace, some of the top sellers do about 40% – 50%. This has to do with differences in competition as well as product taste in Canada versus the U.S. It’s great to see the potential that exists in this international market.

Even more exciting is what’s being rolled out soon: Amazon is working on something that will allow FBA sellers to sell across North America without needing to separate their inventory between Canada, the United States, and Mexico. This is a game changer that will reduce complexity for Amazon sellers. They haven’t made an official announcement, but we’ll let you know as soon as we hear anything. Make sure to subscribe to our Youtube channel to stay up to date on the latest Amazon news and training.

Have questions about how to build a profitable e-commerce business on Amazon?

Head here to get a video training with our exact steps for building a profitable Amazon business, or drop a comment on Youtube or Facebook. We’ll be going back to the headquarters regularly, so I’d love to know what questions you want answers to!