City of Pensacola

Downtown Pensacola Place-Making Master Plan

Pensacola, FL

Previously the home of the Pensacola News Journal, this redevelopment site is a 5.85 acre parcel in a pivotal location between the Palafox Historic District and the Seville Historic District in Downtown Pensacola.

This project for a private developer focused on a Place-Making Master Plan created to ensure a consistent vision throughout implementation. Utilizing a series of urban design framework diagrams, the plan emphasizes the relationship between the public realm and the future mixed-use development consisting of retail, residential, a YMCA and other commercial uses. Concurrently, a focal point of this plan is to accent the existing elements that already create a “sense of place”. This includes features such as a plaza designed around several on-site mature Oak trees, the reutilization of historic Spanish bricks within a pedestrian path and development guidelines that reinforce the surrounding architectural vernacular.

As one of the first developments of its kind in Pensacola, the ultimate goal was to create context-sensitive framework that evokes an appealing identity of its own but also establishes a much needed nexus between the surrounding historic districts.