Christine Rochelle's ADM Blog (22)

Many times after giving a presentation on content I've been faced with the question, "what's the ROI on blogging?"

I tried to explain an answer by walking through the scattered buying process that most consumers have, but instead started to add a slide to the beginning of my presentation that read, "CONTENT IS NOT ABOUT SALES, IT IS ABOUT BUILDING RELATIONSHIPS."

As a Gen-Yer, I grew up in an era where everyone received a trophy in Little League, your parents escorted you from basketball practice to piano lessons to your Math tutor, and I can barely remember a world without the Internet.

In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.

Monthly Archives

Welcome toAutomotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.