KSMU Underwriting Information

We offer a clutter-free environment where your message can be heard. Many of our listeners are highly educated, affluent, and influential—movers and shakers in the Springfield area.

40K listeners tune in to KSMU each week for NPR News and classical music.

64% of listeners have a household income over $50,000.

69% of listeners have a college degree or more.

Other local businesses are already experiencing the benefits using KSMU in their marketing programs.

“KSMU delivers an educated, upscale audience to our clients. Research indicates that KSMU is an extremely effective means of reaching business professionals with incomes over $100,000. They're on the short list of media we use for business-to-business marketing.”

David Taylor, Taylor Communications, Inc.

“Enlivening, thinking, probing, questioning, explaining, challenging, and engaging are all things that come to mind when trying to describe KSMU. We are long-time underwriters because the quality programming obviously reaches our customers. The demographic at KSMU is not replicable with any other medium any place in town. We continually get comments from customers thanking us for underwriting on KSMU public radio.”

Nancy Brown Dornan, Maschino's

“We get a lot of feedback on underwriting announcements on KSMU because it hits our target audience. Since we added the gallery in 1991 we have focused on artwork, paintings, pottery, sculpture and jewelry along with a year-round Christmas room and our customers appreciate the fact that we underwrite on public radio.”

Underwriting representatives work personally with each client on the components of their messages and the schedule for their announcements. For more information about adding KSMU to your marketing plan, contact someone from our corporate support department.