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Free-Daily.com's purpose is to report on the emerging free daily newspaper industry. While many experts have written off print media, free dailies are a promising concept that works on a number of levels. Tabloid-size free dailies are more widely read by young readers, giving them the news they need to lead their lives. Reaching this demographic is essential to advertisers. Free dailies are also an outlet for quality journalism.

While Free-Daily.com wants to see this industry developed, this site isn't about cheerleading. We report the bad news as well as the good, and we publish editorials highlighting problems and solutions.

Thursday, September 10, 2009

Metro in NY, Philly and Boston will unveil a redesign on Monday that a press release says will help the free daily in "targeting the hard-to-reach metropolitan." The big changes we see on the front are:

1. A new serif headline font2. No copy on the front, just teases and photos3. A different shade of green for the flag.

“Heightened expert analysis, commentary, powerful pictures and reader views will enhance Metro’s editorial core keeping the news dynamic, fresh and interesting," says Tony Metcalf, editor-in-chief, Metro US. "Metro is known to innovate, changing print and design history several times, and leading the pack in targeting the hard-to-reach metropolitan. This redesign is the next stage of that."

"This is a bigger change than a standard redesign; we are in the middle of transforming the newspaper itself," says Per Mikael Jensen, CEO of Metro International. “Our ambition is to continue to deliver the free newspaper of choice.”

Wednesday, September 09, 2009

Newsboys and girls, dressed in poorboy caps and white oxford shirts yelling "Extra! Extra!," handed out copies of Toronto's newest daily, t.o.night, to people on the streets of Canada's most populous city yesterday afternoon.

"We wouldn't dare launch another paper in the morning — there are already six out there," John Cameron, publisher of the newspaper, told the CBC. "The market is already oversaturated, in my opinion."

"We are [the] last touch point that advertisers get before consumers go home — readers are sitting on a train on the way home. They want to be entertained," said Cameron. "And there's ... nothing there to provide that."