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Dealing with data

How to maximise value and minimise risk

The opportunity - and the risk

To understand how businesses are harnessing the power of data and managing its risks, Freshfields surveyed 200 senior executives at major businesses across the US, Europe and Asia. In partnership with YouGov we designed a study that explores the data that businesses collect, how they use it and what legal structures they have in place to manage it. The results paint a fascinating picture of data's potential to disrupt established business models and reshape global commerce.