Lisette Hoyohttp://www.adweek.com/taxonomy/term/16626/all
enRepública Expands Leadership Rankshttp://www.adweek.com/news/advertising-branding/rep-blica-expands-leadership-ranks-151655
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/lisette-hoyo-hed-2013.jpg"> <p>
Hispanic marketing shop Rep&uacute;blica has expanded its leadership team by adding executives in charge of client management and new business development.</p>
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Lisette Hoyo becomes evp of client services and Carlos Guzman, evp and chief marketing officer. In their new roles, they&#39;ll work closely with CEO Jorge Plasencia, president and chief creative officer Luis Casamayor and CFO Ofelia San Pedro.</p>
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Rep&uacute;blica, <a href="http://www.adweek.com/news/advertising-branding/agency-specializes-hispanic-marketplace-151277" target="_blank">an independent shop with about 70 staffers</a>, is based in Miami and works for the likes of Pernod Ricard, Boehringer Ingelheim, BankUnited, Google and Target. Total revenue is estimated at $20 million.</p>
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Hoyo previously was president of Accentmarketing, a unit of Interpublic Group. She spent 14 years there. Earlier in her career, she worked for media companies like Gannett and Hearst.</p>
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Guzman also has media in his blood, having led sales, marketing and production of The Flyer, a shopper marketing publication produced by Harte-Hanks. His title there was president.</p>
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Beyond new business, Guzman will oversee media services, digital initiatives and corporate relations. Hoyo&#39;s client-focused role encompasses strategy, research, planning and communications.</p>
Advertising & BrandingCarlos Guzmanchief marketing officerevp of client servicesHispanic marketingJorge PlasenciaAndrew McMainsRepúblicaFri, 02 Aug 2013 19:26:53 +0000151655 at http://www.adweek.com