3.
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 3

10.
FEB
2014
EUROPE: SOCIAL PENETRATION
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE MOBILE SOCIAL
MEDIA USERS AS A
PERCENTAGE OF TOTAL
ACTIVE SOCIAL MEDIA USERS
Q
40%
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
Q
26%
66%
We Are Social • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru
wearesocial.sg • @wearesocialsg • 10

12.
FEB
2014
EUROPE: MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
#
353.9M
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
48%
193.8M
Tencent, Facebook, extrapolated VKontakte data, ITU
We Are Social • Sources: US Census Bureau, ITU, Facebook
26%
wearesocial.sg • @wearesocialsg • 12

17.
FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
96.78M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
60%
We Are Social • Sources: US Census Bureau, ITU, Facebook
63.43M
39%
wearesocial.sg • @wearesocialsg • 17

18.
FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
38%
We Are Social • Source: GSMA Intelligence
62%
55%
wearesocial.sg • @wearesocialsg • 18

21.
FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
71.87M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
43%
We Are Social • Sources: US Census Bureau, ITU, Facebook
43.21M
26%
wearesocial.sg • @wearesocialsg • 21

22.
FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
50%
We Are Social • Source: GSMA Intelligence
50%
45%
wearesocial.sg • @wearesocialsg • 22

25.
FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
60.51M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
50%
We Are Social • Sources: US Census Bureau, ITU, Facebook
38.61M
32%
wearesocial.sg • @wearesocialsg • 25

26.
FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
63%
We Are Social • Source: GSMA Intelligence
37%
54%
wearesocial.sg • @wearesocialsg • 26

29.
FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
23.89M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
96%
We Are Social • Sources: US Census Bureau, ITU, Facebook
11.61M
46%
wearesocial.sg • @wearesocialsg • 29

30.
FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
22%
We Are Social • Source: GSMA Intelligence
78%
65%
wearesocial.sg • @wearesocialsg • 30

33.
FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
#
80.98M
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
41%
20.62M
Facebook
We Are Social • Sources: US Census Bureau, ITU, Facebook, extrapolated VKontake data
10%
wearesocial.sg • @wearesocialsg • 33

34.
FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
84%
We Are Social • Source: GSMA Intelligence
16%
17%
wearesocial.sg • @wearesocialsg • 34

37.
FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.35M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
34%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.36M
20%
wearesocial.sg • @wearesocialsg • 37

38.
FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
48%
We Are Social • Source: GSMA Intelligence
52%
36%
wearesocial.sg • @wearesocialsg • 38

41.
FEB
2014
MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
17.90M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
29%
We Are Social • Sources: US Census Bureau, ITU, Facebook
14.96M
24%
wearesocial.sg • @wearesocialsg • 41

42.
FEB
2014
MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
66%
We Are Social • Source: GSMA Intelligence
34%
33%
wearesocial.sg • @wearesocialsg • 42

64.
FEB
2014
ALBANIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
553K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
18%
We Are Social • Sources: US Census Bureau, ITU, Facebook
980K
33%
wearesocial.sg • @wearesocialsg • 64

65.
FEB
2014
ALBANIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
90%
We Are Social • Source: GSMA Intelligence
10%
9%
wearesocial.sg • @wearesocialsg • 65

68.
FEB
2014
AUSTRIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
48%
90%
80%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 68

69.
FEB
2014
AUSTRIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.6M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
56%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.6M
32%
wearesocial.sg • @wearesocialsg • 69

70.
FEB
2014
AUSTRIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
27%
We Are Social • Source: GSMA Intelligence
73%
64%
wearesocial.sg • @wearesocialsg • 70

73.
FEB
2014
BELARUS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
33%
Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data
744K
8%
wearesocial.sg • @wearesocialsg • 73

74.
FEB
2014
BELARUS: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
53%
We Are Social • Source: GSMA Intelligence
47%
23%
wearesocial.sg • @wearesocialsg • 74

77.
FEB
2014
BELGIUM: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
34%
84%
66%
16%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 77

78.
FEB
2014
BELGIUM: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.5M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
34%
We Are Social • Sources: US Census Bureau, ITU, Facebook
3.8M
36%
wearesocial.sg • @wearesocialsg • 78

79.
FEB
2014
BELGIUM: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
49%
We Are Social • Source: GSMA Intelligence
51%
33%
wearesocial.sg • @wearesocialsg • 79

82.
FEB
2014
B&H: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
422K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
11%
We Are Social • Sources: US Census Bureau, ITU, Facebook
880K
23%
wearesocial.sg • @wearesocialsg • 82

83.
FEB
2014
B&H: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
84%
We Are Social • Source: GSMA Intelligence
16%
19%
wearesocial.sg • @wearesocialsg • 83

86.
FEB
2014
BULGARIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
41%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.7M
24%
wearesocial.sg • @wearesocialsg • 86

87.
FEB
2014
BULGARIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
38%
We Are Social • Source: GSMA Intelligence
62%
33%
wearesocial.sg • @wearesocialsg • 87

90.
FEB
2014
CROATIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
52%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.3M
29%
wearesocial.sg • @wearesocialsg • 90

91.
FEB
2014
CROATIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
59%
We Are Social • Source: GSMA Intelligence
41%
33%
wearesocial.sg • @wearesocialsg • 91

94.
FEB
2014
BELARUS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
384K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
33%
We Are Social • Sources: US Census Bureau, ITU, Facebook
560K
48%
wearesocial.sg • @wearesocialsg • 94

95.
FEB
2014
CYPRUS: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
59%
We Are Social • Source: GSMA Intelligence
41%
52%
wearesocial.sg • @wearesocialsg • 95

99.
FEB
2014
CZECH REP.: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.5M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
44%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.4M
24%
wearesocial.sg • @wearesocialsg • 99

103.
FEB
2014
DENMARK: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
59%
86%
76%
31%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 103

104.
FEB
2014
DENMARK: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
87%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.6M
47%
wearesocial.sg • @wearesocialsg • 104

105.
FEB
2014
DENMARK: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
14%
We Are Social • Source: GSMA Intelligence
86%
61%
wearesocial.sg • @wearesocialsg • 105

108.
FEB
2014
ESTONIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
925K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
73%
We Are Social • Sources: US Census Bureau, ITU, Facebook
340K
27%
wearesocial.sg • @wearesocialsg • 108

109.
FEB
2014
ESTONIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
37%
We Are Social • Source: GSMA Intelligence
63%
41%
wearesocial.sg • @wearesocialsg • 109

112.
FEB
2014
FINLAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
45%
92%
81%
26%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 112

113.
FEB
2014
FINLAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
5.6M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
106%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.8M
35%
wearesocial.sg • @wearesocialsg • 113

114.
FEB
2014
FINLAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
10%
We Are Social • Source: GSMA Intelligence
90%
61%
wearesocial.sg • @wearesocialsg • 114

117.
FEB
2014
FRANCE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 08M
51%
1H 21M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 117

118.
FEB
2014
FRANCE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
69%
1H 41M
44%
12%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 118

120.
FEB
2014
FRANCE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
42%
88%
74%
26%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 120

121.
FEB
2014
FRANCE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
34.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
52%
We Are Social • Sources: US Census Bureau, ITU, Facebook
20.0M
30%
wearesocial.sg • @wearesocialsg • 121

122.
FEB
2014
FRANCE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
26%
We Are Social • Source: GSMA Intelligence
74%
52%
wearesocial.sg • @wearesocialsg • 122

125.
FEB
2014
GERMANY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 44M
60%
1H 33M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 125

126.
FEB
2014
GERMANY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
64%
1H 17M
49%
13%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 126

128.
FEB
2014
GERMANY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
40%
88%
76%
32%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 128

129.
FEB
2014
GERMANY: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
33.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
41%
We Are Social • Sources: US Census Bureau, ITU, Facebook
22.0M
27%
wearesocial.sg • @wearesocialsg • 129

130.
FEB
2014
GERMANY: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
53%
We Are Social • Source: GSMA Intelligence
47%
46%
wearesocial.sg • @wearesocialsg • 130

133.
FEB
2014
GREECE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
33%
94%
85%
32%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 133

134.
FEB
2014
GREECE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
44%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.8M
26%
wearesocial.sg • @wearesocialsg • 134

135.
FEB
2014
GREECE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
69%
We Are Social • Source: GSMA Intelligence
31%
45%
wearesocial.sg • @wearesocialsg • 135

138.
FEB
2014
HUNGARY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
34%
82%
75%
24%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 138

139.
FEB
2014
HUNGARY: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
23%
We Are Social • Sources: US Census Bureau, ITU, Facebook
3.0M
30%
wearesocial.sg • @wearesocialsg • 139

140.
FEB
2014
HUNGARY: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
48%
We Are Social • Source: GSMA Intelligence
52%
41%
wearesocial.sg • @wearesocialsg • 140

143.
FEB
2014
ICELAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
225K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
71%
We Are Social • Sources: US Census Bureau, ITU, Facebook
166K
53%
wearesocial.sg • @wearesocialsg • 143

144.
FEB
2014
ICELAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
41%
We Are Social • Source: GSMA Intelligence
59%
51%
wearesocial.sg • @wearesocialsg • 144

147.
FEB
2014
IRELAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 40M
59%
1H 52M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 147

148.
FEB
2014
IRELAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
71%
1H 40M
51%
12%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 148

150.
FEB
2014
IRELAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
57%
91%
83%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 150

151.
FEB
2014
IRELAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
64%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.0M
42%
wearesocial.sg • @wearesocialsg • 151

152.
FEB
2014
IRELAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
59%
We Are Social • Source: GSMA Intelligence
41%
51%
wearesocial.sg • @wearesocialsg • 152

155.
FEB
2014
ITALY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 41M
47%
2H 13M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 155

156.
FEB
2014
ITALY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
52%
2H 00M
46%
17%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 156

158.
FEB
2014
ITALY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
41%
92%
84%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 158

159.
FEB
2014
ITALY: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
31.7M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
52%
We Are Social • Sources: US Census Bureau, ITU, Facebook
19.8M
32%
wearesocial.sg • @wearesocialsg • 159

160.
FEB
2014
ITALY: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
79%
We Are Social • Source: GSMA Intelligence
21%
52%
wearesocial.sg • @wearesocialsg • 160

163.
FEB
2014
LATVIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
1.1M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
52%
We Are Social • Sources: US Census Bureau, ITU, Facebook
300K
14%
wearesocial.sg • @wearesocialsg • 163

164.
FEB
2014
LATVIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
41%
We Are Social • Source: GSMA Intelligence
59%
38%
wearesocial.sg • @wearesocialsg • 164

167.
FEB
2014
LITHUANIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
301K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
9%
We Are Social • Sources: US Census Bureau, ITU, Facebook
720K
20%
wearesocial.sg • @wearesocialsg • 167

168.
FEB
2014
LITHUANIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
56%
We Are Social • Source: GSMA Intelligence
44%
33%
wearesocial.sg • @wearesocialsg • 168

171.
FEB
2014
LUXEMBOURG: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
369K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
72%
We Are Social • Sources: US Census Bureau, ITU, Facebook
200K
39%
wearesocial.sg • @wearesocialsg • 171

172.
FEB
2014
LUXEMBOURG: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
41%
We Are Social • Source: GSMA Intelligence
59%
64%
wearesocial.sg • @wearesocialsg • 172

175.
FEB
2014
MACEDONIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
450K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
22%
We Are Social • Sources: US Census Bureau, ITU, Facebook
660K
32%
wearesocial.sg • @wearesocialsg • 175

176.
FEB
2014
MACEDONIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
61%
We Are Social • Source: GSMA Intelligence
39%
23%
wearesocial.sg • @wearesocialsg • 176

179.
FEB
2014
MALTA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
236K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
57%
We Are Social • Sources: US Census Bureau, ITU, Facebook
174K
42%
wearesocial.sg • @wearesocialsg • 179

180.
FEB
2014
MALTA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
81%
We Are Social • Source: GSMA Intelligence
19%
43%
wearesocial.sg • @wearesocialsg • 180

183.
FEB
2014
MOLDOVA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
185K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
5%
We Are Social • Sources: US Census Bureau, ITU, Facebook
184K
5%
wearesocial.sg • @wearesocialsg • 183

184.
FEB
2014
MOLDOVA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
75%
We Are Social • Source: GSMA Intelligence
25%
35%
wearesocial.sg • @wearesocialsg • 184

187.
FEB
2014
MONTENEGRO: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
177K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
27%
We Are Social • Sources: US Census Bureau, ITU, Facebook
200K
31%
wearesocial.sg • @wearesocialsg • 187

188.
FEB
2014
MONTENEGRO: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
69%
We Are Social • Source: GSMA Intelligence
31%
23%
wearesocial.sg • @wearesocialsg • 188

191.
FEB
2014
NETHERLANDS: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 44M
66%
1H 26M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 191

192.
FEB
2014
NETHERLANDS: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
78%
1H 20M
44%
7%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 192

194.
FEB
2014
NETHERLANDS: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
52%
81%
74%
18%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 194

195.
FEB
2014
NETHERLANDS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
10.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
61%
We Are Social • Sources: US Census Bureau, ITU, Facebook
7.4M
44%
wearesocial.sg • @wearesocialsg • 195

196.
FEB
2014
NETHERLANDS: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
38%
We Are Social • Source: GSMA Intelligence
62%
52%
wearesocial.sg • @wearesocialsg • 196

199.
FEB
2014
NORWAY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
68%
84%
68%
33%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 199

200.
FEB
2014
NORWAY: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
84%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.6M
55%
wearesocial.sg • @wearesocialsg • 200

201.
FEB
2014
NORWAY: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
24%
We Are Social • Source: GSMA Intelligence
76%
50%
wearesocial.sg • @wearesocialsg • 201

204.
FEB
2014
POLAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 50M
44%
1H 48M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 204

205.
FEB
2014
POLAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
59%
1H 38M
32%
14%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 205

207.
FEB
2014
POLAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
35%
90%
78%
28%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 207

208.
FEB
2014
POLAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
18.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
49%
We Are Social • Sources: US Census Bureau, ITU, Facebook
7.2M
19%
wearesocial.sg • @wearesocialsg • 208

209.
FEB
2014
POLAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
54%
We Are Social • Source: GSMA Intelligence
46%
44%
wearesocial.sg • @wearesocialsg • 209

212.
FEB
2014
PORTUGAL: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
32%
90%
79%
21%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 212

213.
FEB
2014
PORTUGAL: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.5M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
32%
We Are Social • Sources: US Census Bureau, ITU, Facebook
3.2M
30%
wearesocial.sg • @wearesocialsg • 213

214.
FEB
2014
PORTUGAL: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
73%
We Are Social • Source: GSMA Intelligence
27%
59%
wearesocial.sg • @wearesocialsg • 214

217.
FEB
2014
ROMANIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
28%
90%
84%
34%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 217

218.
FEB
2014
ROMANIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
5.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
24%
We Are Social • Sources: US Census Bureau, ITU, Facebook
4.6M
21%
wearesocial.sg • @wearesocialsg • 218

219.
FEB
2014
ROMANIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
70%
We Are Social • Source: GSMA Intelligence
30%
37%
wearesocial.sg • @wearesocialsg • 219

222.
FEB
2014
RUSSIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 45M
37%
1H 26M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 222

223.
FEB
2014
RUSSIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
50%
1H 56M
44%
11%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 223

225.
FEB
2014
RUSSIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
36%
93%
82%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 225

226.
FEB
2014
RUSSIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
75.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
53%
Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data
15.8M
11%
wearesocial.sg • @wearesocialsg • 226

227.
FEB
2014
RUSSIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
84%
We Are Social • Source: GSMA Intelligence
16%
20%
wearesocial.sg • @wearesocialsg • 227

230.
FEB
2014
SERBIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
40%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.4M
33%
wearesocial.sg • @wearesocialsg • 230

231.
FEB
2014
SERBIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
66%
We Are Social • Source: GSMA Intelligence
34%
19%
wearesocial.sg • @wearesocialsg • 231

234.
FEB
2014
SLOVAKIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
46%
88%
84%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 234

235.
FEB
2014
SLOVAKIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
1.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
35%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.4M
25%
wearesocial.sg • @wearesocialsg • 235

236.
FEB
2014
SLOVAKIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
51%
We Are Social • Source: GSMA Intelligence
49%
37%
wearesocial.sg • @wearesocialsg • 236

239.
FEB
2014
SLOVENIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
741K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
37%
We Are Social • Sources: US Census Bureau, ITU, Facebook
520K
26%
wearesocial.sg • @wearesocialsg • 239

240.
FEB
2014
SLOVENIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
29%
We Are Social • Source: GSMA Intelligence
71%
48%
wearesocial.sg • @wearesocialsg • 240

243.
FEB
2014
SPAIN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 59M
61%
1H 45M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 243

244.
FEB
2014
SPAIN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
66%
1H 28M
44%
11%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 244

246.
FEB
2014
SPAIN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
55%
89%
80%
25%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 246

247.
FEB
2014
SPAIN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
25.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
53%
We Are Social • Sources: US Census Bureau, ITU, Facebook
15.4M
33%
wearesocial.sg • @wearesocialsg • 247

248.
FEB
2014
SPAIN: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
33%
We Are Social • Source: GSMA Intelligence
67%
56%
wearesocial.sg • @wearesocialsg • 248

251.
FEB
2014
SWEDEN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 10M
73%
1H 25M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 251

252.
FEB
2014
SWEDEN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
80%
1H 25M
46%
11%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 252

254.
FEB
2014
SWEDEN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
63%
92%
79%
33%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 254

255.
FEB
2014
SWEDEN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
9.2M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
101%
We Are Social • Sources: US Census Bureau, ITU, Facebook
4.4M
48%
wearesocial.sg • @wearesocialsg • 255

256.
FEB
2014
SWEDEN: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
34%
We Are Social • Source: GSMA Intelligence
66%
76%
wearesocial.sg • @wearesocialsg • 256

259.
FEB
2014
SWITZERLAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
54%
92%
81%
36%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 259

260.
FEB
2014
SWITZERLAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
41%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.8M
35%
wearesocial.sg • @wearesocialsg • 260

261.
FEB
2014
SWITZERLAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
38%
We Are Social • Source: GSMA Intelligence
62%
56%
wearesocial.sg • @wearesocialsg • 261

264.
FEB
2014
UKRAINE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
14%
93%
85%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 264

265.
FEB
2014
UKRAINE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.5M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
6%
Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data
4.1M
9%
wearesocial.sg • @wearesocialsg • 265

266.
FEB
2014
UKRAINE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
92%
We Are Social • Source: GSMA Intelligence
8%
4%
wearesocial.sg • @wearesocialsg • 266

267.
UNITED KINGDOM
We Are Social
wearesocial.sg • @wearesocialsg • 267

269.
FEB
2014
UK: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 06M
62%
1H 34M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 269

270.
FEB
2014
UK: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
74%
1H 36M
45%
9%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 270

272.
FEB
2014
UK: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
62%
87%
73%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 272

273.
FEB
2014
UK: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
45.4M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
72%
We Are Social • Sources: US Census Bureau, ITU, Facebook
30.0M
47%
wearesocial.sg • @wearesocialsg • 273

274.
FEB
2014
UK: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
46%
We Are Social • Source: GSMA Intelligence
54%
63%
wearesocial.sg • @wearesocialsg • 274

275.
FIND OUT MORE AT
WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 250

278.
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
Making Friends & Inﬂuencing People • 45

279.
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social
Making Friends & Inﬂuencing People • 46