Modern World Multiverse: The Physical & Digital Convergence

In this session...

VR and AR, the second screen phenomenon, social check-ins, and beacon technology are just the latest technologies that allow consumers to be present in multiple environments, simultaneously. As the experience economy continues to evolve, how do we align our marketing objectives and campaigns with this new customer journey - one that exists concurrently on multiple screens and in a variety of locations, and that can be shared in an instant?