News & Views

Kantar Media was pleased to participate in Spain’s leading media research event, AEDEMO (Asociación Española de Estudios de Mercado y Opinión) this month. As well as sponsoring the welcome show with a flamenco spectacle and a Sevillana dancing with a horse, Eduard Nafría, Technical Managing Director of Kantar Media Spain, also delivered a presentation about Return Path Data.

Developing changes in media consumption bring new challenges for TV operators to understand how subscribers are using their range of services. Our Return Path Data services offer a full picture of subscriber consumption, across all platforms, using a validated approach to measuring TV audiences. Watch this video to understand how Return Path Data can help you.

Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America’s leading media measurement business, IBOPE Media. The acquisition further strengthens Kantar Media’s significant global footprint and expertise in all aspects of media measurement and evaluation and will enable Kantar to better link media and purchase data throughout the region.