On March 28, fishbat, Inc. discusses the surge of comments on various social media outlets reacting to the Nike advertisement featuring Tiger Woods with the tagline “Winning Takes Care of Everything”.

This past weekend, Woods regained his ranking as number one in the world with his win in the Bay Hill invitational. The win is a benchmark in his comeback from the media scandal over his extramarital affairs. But the Nike ad and its “Winning Takes Care of Everything” tagline have met with much criticism from people using social media outlets, accusing the company of implying that Tiger's win cleans the slate of his personal life as well as his professional career. The volume of feedback caused Nike to an issue a statement.

According to an article from ABC News, Nike released a statement brushing off fans' complaints about the ad, saying, “Tiger has always said he competes to win. When asked about his goals, such as getting back to number one, he has said consistently winning is the way to get there. The statement references that sentiment and is a salute to his athletic performance.”

The advertisement itself was created for social media outlets like Facebook and Twitter and quickly went viral. “One Twitter user shot back 'except for the marriage & family u destroyed,'” reports ABC News. The report suggests that Nike was simply celebrating Wood’s performance, but the company's response has met with many critical comments.

As sports fans and the public continue to weigh in on the topic, Clay Darrohn, CEO of the online marketing firm fishbat, Inc., comments on the advertisement's potential impact on Woods' ability to secure future endorsements. “This is fascinating from a PR and rep management standpoint. Nike is celebrating their commitment to a winner, and that's obviously what's important to them as they gloss over Woods' mottled history in the spotlight. If Tiger continues to win, it will be fascinating to see if any of his old sponsors will return to support their former golden boy. Tiger Woods has come a long way in repairing his image and if he is able to regain most of his sponsorships it will have certainly paid off.”

fishbat, Inc. is a full-service online marketing firm and social media agency. We're branding experts that can help your business be a part of the conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and public relations, we can raise awareness about your brand, strengthen your corporate image, and place your business in front of your ideal audience.
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