M+R’s benchmarks report has just been released

There are a million top takeaways, but the big one for me: Mobile saw a 50% increase in its share of online transactions.

Digital = mobile. Mobile = digital.

(Just as a side note, the site is slick af too)

The next generation of American givers?

Blackbaud just released its report into the next generation of American givers, and check this out:

Two big big takeaways from this for me:

Boomers account for more than twice the amount of revenue as the civic generation. Boomers are also HUGE online donors (the majority of your online donors are almost certainly Boomers).

Gen X accounts for more revenue than the civic generation. They’re even more technically savvy than Boomers and have different demands from nonprofits than civics.

Essentially: a huge shift to digital isn’t going to happen — it’s happened. There’s a whole generation of new organisations out there eating the lunch of the big, more established charities, because they can see the shift in demographics of donors – and their demands, and are nimble enough (or have the right culture) to react.

P.S. just a reminder — I’m doing a full day digital workshop at the Western Canada Fundraising Conference in Vancouver in just a few weeks. It’s top value for money (and you get to go to Vancouver!) – all those details are here.