Polygraph Media Acquires Offergraph; Harvard Data Science Expertise

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Polygraph Media today announced it has acquired Offergraph, the predictive marketing technology company founded by Ian Karnell, Jeremi Karnell, and Dr. Edo Airoldi.

Polygraph Media has helped brands optimize paid, owned, and earned media social campaigns with data science since the launch of its real-time Facebook analytics and data platform in 2012. Offergraph also began two years ago with a focus on using marketing science to build predictive models based on social data.

The combined entity will help consumer brands and their agencies harness the millions of interactions publicly available in real-time, with a fully integrated offering from data collection to machine learning to paid media strategy and execution. Additionally, Dr. Edo Airoldi becomes Polygraph Media’s Technical Advisor on ads attribution, product strategy, and collaboration with Polygraph’s major consumer brand clients. Dr. Airoldi is also an Associate Professor of Statistics at Harvard University where he conducts his academic research.

“Marketers want to leap beyond rear-view reporting in Social Analytics. Today’s smart, data-driven marketers want to dramatically improve their odds of executing successful campaigns, informing decisions with the best data to predict ROI and value,” said Polygraph CEO, Chris Treadaway. “We’re very excited about bringing the best Data Science minds in the world together to understand actions that each marketer can take to drive successful outcomes from social campaigns.”

Polygraph’s proprietary social data mining engine collects data from Facebook and other channels at scale using public APIs, and is fully compliant with Developer Terms of Service for all supported platforms. Offergraph’s patent-pending Interest Graph Analysis will enhance Polygraph’s robust social data mining and ads delivery platform. Further details will be made available later in 2014.

About Offergraph:
Offergraph, based in Austin TX, revolutionizes the ways brands and agencies identify and reach their social influencers by accounting for cause and effect in social interactions. The firm has developed an enterprise class targeting platform that helps marketers address the full spectrum of influencer engagement challenges. For more information please visit http://www.offergraph.com.

About Polygraph Media:
Polygraph Media, based in Austin TX, is privately funded and founded by experts in social media, Facebook and big data. Polygraph helps companies and their agencies understand customer feedback from social media and act on it with data-driven, optimized advertising. For more information please visit http://www.polygraphmedia.com.