The idea behind the juicer

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Once again the Danish wit has went beyond traditional ideas about daily objects and created something new. Thanks to the Danish trio KiBiSi, Muuto presents Turn Around, a citrus juicer that hides added value behind its iconic appearance.

For the designers, Turn Around represents the history of craftsmanship — the use of the materials and techniques that has been used since forever. Beyond its obvious functionality, the beauty and the pure lines keeps you from hiding it behind closed doors.

In short the designers have turned around and looked back to the history and the roots in search of new visions. The warm, cosy wood as a hero of the story allows them to create beautiful, simple and functional objects.