Why 40-somethings never had it so good

Expanded mobile services from Delhi circle to become a national cellular services provider

Forayed into other businesses like retail and insurance

Why It's Never Been So Good

1'Halo'-ed Entrepreneurship: Earlier branded losers and under performers, entrepreneurs are now considered innovators and creators.

2 First Choices That Never Last: Too many destinations have the same starting point because career changes have become the norm. You can start off as a rock star, turn investment banker and finally find fame as a yoga teacher

3 Experience Beat Acquisitions: Swishy addresses and swanky cars are not enough. The highest shout value is now with the doers: the skydivers, paramotorists, NGO supporters, appmakers, etc.

4 Lower Expectations: Most 40-somethings are parents. But that is no longer an excuse for not doing much else. As per evolving parenting norms, it is fine to take time off for personal growth

5 Performance Premium: Pedigrees and networks matter, but the premium on merit has never been higher. For 20 and 40-year-olds alike, being good at something is enough to be counted