Bye Bye, Passwords

Why? First of all, passwords are inconvenient. For security, you need a unique, “hard-to-crack” password for every site you frequent. They’re hard to think up and easy to forget. (How many times have you resorted to the “forgot password” button?) Sure, password managers can help — unless, of course, you want to login on your mobile app!

What’s more, passwords just aren’t that secure any more. Cyber-attacks are rampant – and it’s not just Heartbleed: there are new revelations almost daily that some popular site has been “compromised.” Last week, it was eBay warning us to change our passwords; next week, who knows?

We think there’s a better way, and we’re excited to announce that our new version of the Shop It To Me mobile app eliminates the need for a password.

That’s right! You won’t need to set a password at signup. You won’t need to remember or change one. You won’t need to login via Facebook (although you can if you’d like).

Instead, you simply type in your email address and receive a one-time link. When you click the link, it will auto-log you into the app. And you’ll stay logged in until you choose to log out.

We believe our new login is safer, easier and just plain better than passwords. (It’s also more fun!)