Acclaimed educator and businessman Ken Simmonds to teach a summer course on international business

Beginning May 31, acclaimed educator and businessman Ken Simmonds will teach a summer course on international business at the University of Massachusetts Dartmouth's Cape Cod campus.

According to Dr. Garry Clayton, director of Charlton College of Business Cape Cod, the MBA course will focus on developing skills in creating and assessing international strategies. It will offer comprehensive coverage of how to select target markets, distribution strategies, key strategic variables, best approaches to anticipating competitor actions and organizational structure for international strategic success.

The class will run for four consecutive Saturdays at Cape Cod Community College, UMass Dartmouth's partner location.

"Summer school at UMass Dartmouth has an extra value added this year with the inclusion of Prof. Simmonds'course on international business in its teaching schedule," Dr. Clayton said. "Prof. Simmonds is regarded as an academic heavyweight."

Prof. Simmonds is currently the professor of global enterprise at the University of Auckland; an emeritus professor and fellow of marketing and international business at London Business School, University of Oxford; and vice dean of the Senate of the Chartered Institute of Marketing.

Along with his co-author Prof. Stefan H.Robock, he is regarded as one of the founders of the discipline of international business.

In addition, he has worked in commercial posts in Wellington and Boston, where he was one of four founders of Arthur D. Little's management consultancy. Simmonds set up Harbridge House in Europe, and was the first London partner for MAC Inc. He has been strategy adviser to numerous multinationals and his directorships have included British Steel Corporation, EMAP plc, MIL Research Group plc, Aerostructures Hamble and many small companies.

For more information about the course, contact Dr. Garry Clayton at 508.999.8261 or gclayton@umassd.edu.

Author: "John Hoey"Date: 19-May-2008Department:
Charlton College Of Business

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