This is the dedicated blog, of a Fragrance Connoisseur and Writer, Shaneela Rowah Al-Qamar. Its the BEST place to read about and learn about Arabian, Oriental or Oud based fragrances, perfume niches, Attar - and fragrances in general! Enjoy! :)

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Monday, 7 November 2016

Move Over Guys! Us Gals Are on A Roll! Women’s Niche Fragrances Are The Highest Performing Yet!

It’s not the end of the year already – so figures are not in
yet, but estimated sales of women’s niche and fine fragrances are outperforming
mass produced fragrances, according to reports.

By the end of 2016, the estimated values of women’s niche
and fine fragrances are said to be a whopping £727.8 Million, as compared to
£76.70 Million estimated sales of mass produced fragrances. Of course, this tells us one thing: us women like unique, good quality
fragrances, that are different and appealing at the same time. But are we surprised?

In recent times, the trend in niche fragrances has been an all-time
high with new emerging brands like The Scented Souq and other more established
brands focusing on better quality perfume products. The big brands, such as Dior and Chanel have
branched out their offerings to include niche fragrances, but what do we mean
when we talking about niche? Well,
of course we are not referring to houses like Roja Dove that can produce
fragrances that are custom made for over £20,000 a shot, but we are talking
about the link between the likes of the evergreen Chanel fragrances, like Coco Mademoiselle
and those custom-made ones.

These include the likes of Tom Ford private label ranges and
the Amouages, priced in the hundreds of pounds as opposed to the hundreds of thousands
of pounds. Also, when talking about
niche, we mean adjectives such as exclusivity, unique scents of rare and
precious materials and the ability to smell different, and to not smell
like anyone else. This is the
key. The price tag helps to filter out
those people for whom these qualities and others in a fragrance do not matter. They are fragrance notes such as oud that
has helped to shape the niche fragrance in the UK and the west in general – a note
giving a fragrance that desired aura of uniqueness that niche
wearers are craving for. It’s not just
any old musk. We want cashmere musk, or
Egyptian musk that smells like musk, but doesn't smell like the average Joe
Blogs Musk. Here, we come into specifics
of ingredients and what qualities they carry, and the benefits of those
quality, i.e. how they make us feel. The
likes of Creed have been very successful in creating juices that have
this unique appeal and has been successful in creating an aura of exclusivity
and the same can be said for the likes of Penhaligan’s and how could I forget
one of my favourite’s, Maison Francis Kurkdijan?...