Creative idea explanation: Make a calendar on a rolling pin, thus share the love of baking with a memorable gift. When pressed upon dough the rolling pin leaves an impression of the year to come. It fits great with the company profile and makes a great gift for the recipients can be used in the years to come.

Creative idea explanation: Develop a unique design concept, which sets the book apart from normal, bound books. And which also hints to the idea of the story in the way it is designed: you can only see the Borkebjs if you use your imagination. The Borkebjs are the heroes of this modern 332-page fairy tale book, which casts a spell on children and adults alike. The book is all about the adventures of ten furry creatures who you can only see if you use your imagination. The book plays with this idea in its design. The message on the cover of the book isnв_Tt immediately visible to everyone. However, people who see the bookв_Ts cover as a game can assemble the title and find the entrance into the realm of fantasy.
Headline (eng.): Borkebjs. The return of the Monsters.

Creative idea explanation: If you thought в__camerasв__ when you read в__Leicaв__, youв_Tre not alone. So the job of redesigning the brochure for these premium binoculars, telescopes and rifle scopes was to establish a visual concept that demonstrates Leicaв_Ts bona fides в_" to hunters and birdwatchers whose bullshit detectors are pretty sensitive. So, from photo style to page layout, we show that Leicaв_Ts home isnв_Tt the pristine sterility of an optics lab, but rather the lived-in wilderness. It's the intensity of в__that one magical momentв__ for which wilderness lovers happily invest hours of concentration. Cited at the 2010 European Design Awards, Red Dot winner.
Headline (eng.): The Fascination of Hunting

Creative idea explanation: Since the 1920s the M-series of cameras has represented Leicaв_Ts soul, and every new M model sparks intense anticipation. The secret is utter concentration on the essentials: uncompromising quality, the worldв_Ts most brilliant lenses and a radically reduced design. This brochureв_Ts equally reduced design fits the M9 perfectly, while a photo documentation demonstrates both thematically and pictorially the values Leica owners so prize. The setting is Cuba, for decades home of the worldв_Ts best amateur boxers, whose extraordinary success can be attributed toв_¦utter concentration on the essentials. Won Silver at the 2010 European Design Awards plus a red Dot.
Headline (eng.): Leica M

Creative idea explanation: To position Mobitel as the most innovative and successful mobile company in Slovenia, we designed the company profile in a literally outstanding way. All of the executives were shot in 3D technique and custom made 3D-vision glasses enclosed. By using them business partners saw the uniqueness of the Mobitelв_Ts vision.

Creative idea explanation: Herbarium - book about herbs is a project supporting range of herbal waters Rajec. It serves as a consumer competition award and a nontraditional image material for B2B and journalists. It is as well on sale in regular bookstores.
Headline (eng.): Herbarium - book inspired by Rajec herbal waters

Creative idea explanation: Brief: STIHL asked the agency to develop a business gift promoting the product range of leave blowers. Target audience: international key accounts, like municipalities of major cities. Explicit request: make something never seen before! Solution: The agency created an invention. Introducing the autumn calender 2010 в_" the first tear-off calender, that tears off its leafs automatically. To show the necessity of STIHL Handheld Blowers in an entertaining way в_" day by day. Due to the fact, that leafs fall in autumn, our calender covers the time period 09/23 - 12/21.
Headline (eng.): The first calendar that tears off its leaves automatically

Creative idea explanation: The brief was to create a book that would represent 4 Serbian UNESCO monuments in an attractive package for diplomatic visits. No. 4 is the number of monuments and the number of elements on Serbian heraldic shield.

Creative idea explanation: Multilingua is a language school that helps people with basic knowledge of language to improve their skills in English, German, French and Spanish. Learning language is a process of interaction and so is the brand identity: each identity application works as a test that involves the viewer into the study process at very first glance. Multilingua's students were also involved in the work process: their own personal writings were used in the logo.
Headline (eng.): Fill the Gap

Creative idea explanation: The brand image brings together the world of the garage and sophisticated design. It incorporates the functional aesthetic of tools side by side with modern illustration and typography. With its decidedly contemporary look and feel, the artwork is finely tuned to reflect the various productsв_T attributes. The individual elements of the corporate design are kept minimalistic and clear, underlining the level of functionality. At the same time, they give the hand-made product design a luxurious sheen and also emphasize the quality of the ingredients.
Headline (eng.): The Deli Garage Range

Creative idea explanation: Tourfile is an information analytical publication, a collection of the best offers from tourist companies for traveling in different countries. The agency had an objective to make a corporate identity bright, unique, memorizable and outstanding on the competitorsв_T background. Popular folk prints representing unique, expressive and traditional Russian appeal, so called Lubok, were taken as the basis for it. Bright and nameable Kuzma-the traveller. A character with a history, moving and sincere, like himself. Simple picture patterns, bright colors. Humor and straightforwardness. The logo has inlaid possibilities to modify the plot, depending on advertising campaigns and advertising vehicle formats with the recognizability preserved.
Headline (eng.): Tourfile, the travel guide

Creative idea explanation: Gurieli was a noble dynasty ruling over the Western Georgian province, where Gurieli tea is now grown and produced. The logo reflects the image of Duke Gurieli himself, while the loose tea pattern on the packaging resembles genuine Georgian weave.

Creative idea explanation: The new labels put the spotlight on the aspect of intact nature benefited by organic vinicultural methods in Glanz, South Styria. The ,high gloss highlightв_T also provides an interesting 'double entendre' in the German language - ,Glanzв_T, the name of the town, also has the meaning ,gloss, sparkle, splendourв_T in German.
Headline (eng.): native of Glanz

Creative idea explanation: HappyPek is a Slovenian brand of bakeries and bakery products that has one amazing advantage в_" the people behind it. Blatnik family has a long family tradition in baking. All family members love their work and sharing it with others. It makes them happy. In accordance with HappyPek brand motto: Sharing happiness, we created special birdhouses in which we collect bread crumbs and then give them to people to feed the birds with them. There are two sizes of birdhouses, adjusted to match different feeding locations. When birdhouse gets empty, they can easily refill it with bread leftovers.
Headline (eng.): HappyPek Bird house

Creative idea explanation: The Sandpaper label. The Mario Haller Schnaps.Briefing:Haller Distillery gave us the task of designing their complete fine fruit brandy range.The range encomspasses three varieties:Cherry, Pear and Plum, which vary in thealcohol percentage and the drinking texture.Solution:For the label we chose varieties of sand paper - the stronger the brandy, the larger the granulation. Already the first grasp of the bottle gives an indication of how intense or mild the content is.Haller Fine Fruit Brandies are created from entirely natural products without any additives. Therefore, the label design has a pure look, in keep with the purely natural contents.Results:Already in the shop we wanted the consumers to FEEL the different strenghts (grade of destillation = percentage alcohol) of the offered Mario Haller Brandies by using various grades of sand paper for the labelling. Furthermore was one of the main objectives to generate quickattention by using unusual eye catcking material/design. In contracts to the previous years, the whole year's production was sold within 5 months.
Headline (eng.): The Sandpaper label - Mario Haller Schnaps

Creative idea explanation: We equate the number of victims dying every year in Africa from malaria and AIDS with the number of inhabitants of Vienna and Salzburg. The visuals each show a well-known view from both of the towns. The photos are turned into horror scenarios by means of image editing: The towns may indeed remain recognisable at the first glance, but - from the mood of the lighting right through to the smallest image detail - they reveal themselves to be run-down and deserted. Goal: To create awareness of the fact that hundreds of thousands of people die in Africa every year from the effects of a malaria or HIV infection.
Headline (eng.): The whole of Vienna is dying from malaria.

Creative idea explanation: The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the streets, you just want to clean any reminder about the problem away. But it does not help. The piece of paper is easily removed, but the problem of street children will stay. Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the pr
Headline (eng.): You can remove me, but not the problem

Creative idea explanation: The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the streets, you just want to clean any reminder about the problem away. But it does not help. The piece of paper is easily removed, but the problem of street children will stay. Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the pr
Headline (eng.): You can remove me, but not the problem

Creative idea explanation: Not via a high-gloss brochure, not via a complex mailing, but via a simple sheet of paper, we made our Audience experience the TIIDA effect: compact on the outside, supersize on the inside. At first a double folded cover letter communicates the compact nature of the outside. Once the reader unfolds the letter and reads the copy anew, the inserted sentences and subordinate clauses inform about the surprisingly spacious interior. Hence already when reading the letter, one can experience the effect, one has with the TIIDA: more space than expected.
Headline (eng.): More Space Than You Expect

Creative idea explanation: The earthquake catastrophe in Haiti was covered in all media. Misereor wanted to move Germany's top journalists not just to cover the misery caused by the earthquake, but to get active themselves and help out with a donation. To encourage as many of the approx. 500 important journalists and media decision-makers as possible to make a donation, we developed an unusual mailing concept. Instead of writing reams of letters asking for donations, we reduced the copy to a provocative demand: deeds, not words! And underlined our message with an attention-grabbing, formal idea.
Headline (eng.): MISEREOR Mailing Falling Letters

Creative idea explanation: Parents aren't aware of dangers waiting for their children in the net or donв_Tt know how to minimize the risk. We wanted to surprise parents just like their children are surprised by violence in the net.
Headline (eng.): Safe child on the net

Creative idea explanation: Epigraph - enjoy and take as present those twinklings of interaction between shadow and light. Stare, get lost in your dreams, listening to the stories, narrated by light. Construction - afolding gift-box to be used as a candle-stick for a changeable tea candle. Material - chaded or recycled cardboard. Production technology: laser cutting, cutting.
Headline (eng.): Candlestick from paper 'The stories of light'

Creative idea explanation: Christina Noble Children's Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.