Tuesday, September 10, 2019

Taylor Swift Teams Up With Stella McCartney On Lover Merch

When plotting the merch for her much-hyped album Lover, there was only one designer Taylor Swift had in mind: Stella McCartney. The two, you see, have been friends for some time. “When I started spending more time in London, Stella and I would go on walks, have cocktails and talk about life,” Swift tells Vogue. “So, when it came time to write this album, I name-checked her in one of my songs and when I played her the album, I said, ‘should we do something?’”

McCartney, one of the most well-connected women in fashion, was gobsmacked. “I couldn't believe that my name is in a Taylor Swift song (what?!),” she shares. “After Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music… What I love is how we really complement each other in what we generate creatively together.”

As well as the myriad tropes and symbols layered within Lover, the capsule takes inspiration from graffiti, vintage band tees, old-school Taylor Swift lyrics and the popstar’s cat, Benjamin Button. The offering consists of organic cotton sweatshirts and T-shirts, a sustainable viscose bomber jacket, and a bag crafted from Eco Alter-Nappa leather, which comprises recycled polyester and oils from vegetable waste. The last two limited-edition pieces (retailing for £1,335 and £525 respectively) will be available to order on Stellamccartney.com from the evening of August 22 and to purchase in standalone London and New York stores on August 23rd.

The core merchandise, meanwhile, will drop in the “Lover Experience” Taylor Swift pop-up shop sponsored by Capital One in New York from August 23-25, as well as the exclusive pieces and a reusable water bottle – a McCartney favourite.

“At Stella McCartney we are so serious in how we manufacture and how responsible we are,” the designer is keen to stress of the green principles that have underlined her brand since day one. “We are always looking at sustainability and not killing animals. It means we have such a serious undertone in… how we conduct ourselves as a brand. So I always have to counter that with having a lightness of heart, a sense of humour and not make people feel terrible.”

Naturally Swift, a master at teasing snippets of her material on social, will be posting exclusive video content of the pair in the studio that proves McCartney is anything but humourless. Follow the hashtag #StellaxTaylorSwift to see a first look at the collection and for more announcements from the power duo.

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About Us

All the weekly fashion news from Charles Daniel McDonald for FORÇ Magazine´s FASHIONmode radio show - Tuesday at 20:00 on World Radio Paris & Monaco / BBC World Service DAB 202 Mhz, with periodic guest appearances on Barcelona City FM 107.3.