It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Adhttp://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Fri, 09 Dec 2016 22:59:50 -0500Nicholas Carlsonhttp://www.businessinsider.com/c/4e259f3b49e2ae2d50340000KathleenTue, 19 Jul 2011 11:14:03 -0400http://www.businessinsider.com/c/4e259f3b49e2ae2d50340000
"many ad-buyers are trained to believe that if Web users aren't clicking on their banner ads, then their banner ads are being ignored." - these advertisers need a better marketing partner, who can explain to them the purpose of banners and other types of online advertising. Clicks are seldom the purpose of a banner ad...if you're doing it right.http://www.businessinsider.com/c/4e254aac4bd7c80e05250000ProfessionalPublisherTue, 19 Jul 2011 05:13:16 -0400http://www.businessinsider.com/c/4e254aac4bd7c80e05250000
It's not all about the click, online display is incredibly powerful at branding, brands see their referral traffic from search engines spike whilst they run a campaign and then dip back to normal levels post campaign. The more interactive formats, such as expandable ads (expand when you roll over them with your cursor) are often designed to give you the information there and then and are not even looking for a click.
Couldn't help respond to this one @BeaverGreaver "will give you viruses", maybe you should choose your sites more carefully ;-)http://www.businessinsider.com/c/4e1d9b7f4bd7c85845070000BeaverGreaverWed, 13 Jul 2011 09:19:59 -0400http://www.businessinsider.com/c/4e1d9b7f4bd7c85845070000
Since our family first bought a computer i have been educated to not click on ads because they "will give you viruses", to this day i dont click on ads because most dont lead to the said product and try to get you to sign up for sweepstakes and other products, also because I just do not feel secure or ever have intensions buying products off the internet from services other than amazon or ebay.http://www.businessinsider.com/c/4e15818accd1d5a741030000MügeThu, 07 Jul 2011 05:51:06 -0400http://www.businessinsider.com/c/4e15818accd1d5a741030000
Now this post is funny. I think posting an ad link in a post saying "nobody likes ads" is nothing less than ludacris :)http://www.businessinsider.com/c/4e139027ccd1d5e56c040000Agent99Tue, 05 Jul 2011 18:28:55 -0400http://www.businessinsider.com/c/4e139027ccd1d5e56c040000
OK, let me get this straight. Someone who thinks "ludicrous" is spelled "ludacris" is accusing someone else of poor writing?
I'll retire to Bedlam.http://www.businessinsider.com/c/4e138f9049e2ae855d030000Agent99Tue, 05 Jul 2011 18:26:24 -0400http://www.businessinsider.com/c/4e138f9049e2ae855d030000
LOL! I've been away from this site for a while. I'd forgotten how insanely funny it is. (Emphasis on the insanely part?)http://www.businessinsider.com/c/4e1364b9ccd1d51d27040000ClickochetTue, 05 Jul 2011 15:23:37 -0400http://www.businessinsider.com/c/4e1364b9ccd1d51d27040000
As people have mentioned, this math is terribly wrong. Our CTRs on banners are (as xyz mentioned) closer to 1% (granted we're an ad-trading network, not an ad-selling network). Text-ad CTRs are much less however, but then again, those are typically 3-in-1'shttp://www.businessinsider.com/c/4e135451cadcbb4108030000Thexyz NetworkTue, 05 Jul 2011 14:13:37 -0400http://www.businessinsider.com/c/4e135451cadcbb4108030000
Our network is now powering millions of clicks a year, and many times that in impressions which is why online advertising is affordable, if you are only paying for click. The usually click through rate (CRT) is just under 1% percent of people click an ad. A high CRT is 5% or 6%.http://www.businessinsider.com/c/4e1330b7cadcbbf6481c0000Michael RogersTue, 05 Jul 2011 11:41:43 -0400http://www.businessinsider.com/c/4e1330b7cadcbbf6481c0000
Seriously, who cares if the content providers get paid. They ust hsave workers to pay salaries and benefits to. Damn them all to hell!
Seriously, you may hate ads, but how do you think the content is paid for. I work with staff that provides damn good stuff and yet people had having to see ads? Seems to me a small price to pay for content, No?http://www.businessinsider.com/c/4e131f46ccd1d58c31010000escolesTue, 05 Jul 2011 10:27:18 -0400http://www.businessinsider.com/c/4e131f46ccd1d58c31010000
This is one of the dumber ledes I've seen in a long time.
Try this out: If you have ever clicked on a banner ad, then you have defied the lede-summary of the claim (that YOU are more likely to survive a plane crash than click on a banner ad), UNLESS the claim is made with regard to a PARTICULAR ad.
so, this is stupid sensationalism, plain and simple.
I'm as cynical as the next guy about online advertisign, but geez, people, check the claims against common sense and remember that this is coming from a company that wants to sell ad space in CAPTCHAs. (And who seriously thinks that's going to work better than banner ads?)http://www.businessinsider.com/c/4e0fac954bd7c8fa59000000Creative SlaveSat, 02 Jul 2011 19:41:09 -0400http://www.businessinsider.com/c/4e0fac954bd7c8fa59000000
The research is not surprising but a little biased. Great sales pitch though.
"A company called Solve Media – which places ads in CAPTCHAs – has put together showing just how rare clicks on banner ads actually are."
The research assumes banners are for conversation. Banner display ads are more suited to awareness. Facebooks premium ads show what's possible when you start getting relevant. We've experience CTRs of 2%-4% when on Facebook.http://www.businessinsider.com/c/4e0e3149ccd1d51f3a300000LindaFri, 01 Jul 2011 16:42:49 -0400http://www.businessinsider.com/c/4e0e3149ccd1d51f3a300000
Nobody like ads, but advertisers still invest money on online marketing.
<a href="http://wildfiretravel.com" target="_blank">http://wildfiretravel.com</a>http://www.businessinsider.com/c/4e0dff76ccd1d5406b070000bugabugaFri, 01 Jul 2011 13:10:14 -0400http://www.businessinsider.com/c/4e0dff76ccd1d5406b070000
I believe the key word here is "CAPTCHA banner ad". Who in their mind would click on a banner that is on a Captcha? So Solve Media's business model is completely busted, big surprisehttp://www.businessinsider.com/c/4e0ccce5cadcbbe4600c0000Bruce Colthart (@bccreative)Thu, 30 Jun 2011 15:22:13 -0400http://www.businessinsider.com/c/4e0ccce5cadcbbe4600c0000
As with offline, concept and execution have a role to play in online advertising's success. This isn't a discussion of [the generalities of ] what works and doesn't work creatively. Rather it's about even bigger meta-generalizations (that several commenters have punched holes in!).http://www.businessinsider.com/c/4e0cb87ecadcbbb83f120000AnonThu, 30 Jun 2011 13:55:10 -0400http://www.businessinsider.com/c/4e0cb87ecadcbbb83f120000
This is such an incredibly stupid analysis.http://www.businessinsider.com/c/4e0ca4e2cadcbb9c20070000John FerberThu, 30 Jun 2011 12:31:30 -0400http://www.businessinsider.com/c/4e0ca4e2cadcbb9c20070000
no clue who came up with the data and logic behind this but it is completely false and inaccurate and wildly offbasehttp://www.businessinsider.com/c/4e0c97dacadcbb3709130000GregThu, 30 Jun 2011 11:35:54 -0400http://www.businessinsider.com/c/4e0c97dacadcbb3709130000
@notabannerclicker: Not all ads are designed as direct response and those that are generally do not do that through ad banners. How many TV commercials do you actually sit through and watch? How many ads in newspapers and magazines do you actually read? How many billboards do you look at? Advertising has always been a game where the vast majority of ads are not viewed, read or clicked on. Online advertising is no different.
The economics play into this. Advertisers have become increasingly sophisticated in how they value their campaigns and how they segment them between building awareness and driving response rates. They pay different amounts for each. So 1 in 500 can be good deal depending on how much you pay.http://www.businessinsider.com/c/4e0c8d81ccd1d5b37b3a0000TankgirlThu, 30 Jun 2011 10:51:45 -0400http://www.businessinsider.com/c/4e0c8d81ccd1d5b37b3a0000
Now that's GREAT marketing!....whether their data is accurate, they got you to read their article, didn't they?http://www.businessinsider.com/c/4e0c82c349e2ae9906020000CandiceThu, 30 Jun 2011 10:05:55 -0400http://www.businessinsider.com/c/4e0c82c349e2ae9906020000
This is one of the more ludacris (and very poorly written) articles I have seen in a long time. While I'm sure the author is an expert in digital analytics, there are a plethora of other factors to consider when determining ROI. Do some more research.http://www.businessinsider.com/c/4e0c79e6ccd1d5e05e030000jimjobThu, 30 Jun 2011 09:28:06 -0400http://www.businessinsider.com/c/4e0c79e6ccd1d5e05e030000
does this include google adsense? if so i disagree, seeing my own stats i should be winning the a few hundred times every month, as for grahical banner ads, again i disagree, i see my own stats, plently of exit link activity from 250x250 ads,, so theres another another 200 wins a month.
cathy article title, but the substance is rather weakhttp://www.businessinsider.com/c/4e0c52a849e2ae7312170000MarketingXDThu, 30 Jun 2011 06:40:40 -0400http://www.businessinsider.com/c/4e0c52a849e2ae7312170000
Seems utter nonsense.
Here's one ad network that delivered 100 million clicks. Pretty sure there haven't been 100 million plane crashes and lottery winners.
<a href="http://blogs.webtrends.com/blog/2011/01/31/facebook-advertising-analysis/" target="_blank">http://blogs.webtrends.com/blog/2011/01/31/facebook-advertising-analysis/</a>
But, if you're right: I must have clicked about 100 adverts in my life, so I guess I am due to become incredibly rich from lottery wins. Better stay away from planes though.http://www.businessinsider.com/c/4e0c35e1cadcbb8b640c0000Gary OvertonThu, 30 Jun 2011 04:37:53 -0400http://www.businessinsider.com/c/4e0c35e1cadcbb8b640c0000
One reason banner ads are not clicked on more is that a bigger percentage of the people using the internet each year have no idea that you can click on something and it will carry you elsewhere. These are people that have grown up watching TV and for the most part are dumb as dirt. If the internet had remotes and each ad had a number to click the click-thru rate would be a lot higherhttp://www.businessinsider.com/c/4e0c1d92cadcbb253a1f0000MatteoThu, 30 Jun 2011 02:54:10 -0400http://www.businessinsider.com/c/4e0c1d92cadcbb253a1f0000
just a note, not about the content but the picture of this article; really bad and offensive decision decision the imagine used as picture for this article.
2 years ago they died more than 200 people in this AirFrance aircrash. I'm really shocked that you're not able to find a different or better picture for his article.http://www.businessinsider.com/c/4e0be12849e2ae121d0d0000NWed, 29 Jun 2011 22:36:24 -0400http://www.businessinsider.com/c/4e0be12849e2ae121d0d0000
Are you sure "birth" is the correct word rather than something like "have"? If so, then I guess that statistic applies only to women.http://www.businessinsider.com/c/4e0bc519cadcbbf328080000John SWed, 29 Jun 2011 20:36:41 -0400http://www.businessinsider.com/c/4e0bc519cadcbbf328080000
This analysis fatally suffers from the reference class problem. When equating probabilities with frequencies in sets, it is arbitrary which set one chooses.http://www.businessinsider.com/c/4e0bb64049e2ae0e3e290000notabannerclickerWed, 29 Jun 2011 19:33:20 -0400http://www.businessinsider.com/c/4e0bb64049e2ae0e3e290000
Greg, with that stellar .2% you refer to- are you accounting for accidental clicks to turn off noise, video and expandable units? Beside the point, why should an advertiser (going with your .2% data) have to pay for 500 page views to receive one questionable click? I don't believe the company above is offering competitive ad units...perhaps offering a solution for marketers to counteract the desperation of the click.http://www.businessinsider.com/c/4e0bb58a49e2aeab44060000SorenWed, 29 Jun 2011 19:30:18 -0400http://www.businessinsider.com/c/4e0bb58a49e2aeab44060000
Im not sure that the data is skewed... just presented in a misleading way. To survive a plane crash, you have to be in a plane crash first. And yes, I think that given all plane crashes, that you probably have a better chance than 1-500, given that some crashes happen after the plane have actually touched down. The picture used in the story with where the plane have actually fallen out of the sky, the probability for survival is much lower, but hay only a minority of crashes are where the plane falls out of the sky -- the majority are much more benign.http://www.businessinsider.com/c/4e0bad3c49e2ae622f0c0000nycruzWed, 29 Jun 2011 18:54:52 -0400http://www.businessinsider.com/c/4e0bad3c49e2ae622f0c0000
The last time I clicked an ad banner was when I first got a computer and I saw an ad telling me about a free playstation... since then never....!!http://www.businessinsider.com/c/4e0b9ee549e2ae510e280000GregWed, 29 Jun 2011 17:53:41 -0400http://www.businessinsider.com/c/4e0b9ee549e2ae510e280000
Absolute nonsense data here. I have been working on media sites since 1997 and can tell you categorically that ad banners get on average a .2% click rate. That is page views, so 1 in 500 page views get a click on an ad banner.
That is just for what is called the ad banner at the top of the page. For other ad units more integrated and larger on the page, the click rate is much higher.
When looking at statistics it is always best to see who the source is. The company that is putting out this information provides competitive advertising units, so it has an incentive to skew the data in some absurd way.http://www.businessinsider.com/c/4e0b910549e2ae106e120000SorenWed, 29 Jun 2011 16:54:29 -0400http://www.businessinsider.com/c/4e0b910549e2ae106e120000
Yes -- pageload time is one of the biggest drawbacks on the way advertising is operated today.... to some extend this is caused by every company having to measure the amount of users, and calls for "greater privacy" is actually making such problems worse, as more companies have to make independent measurements.
Interstingly, SAI is probably the WORST page for page load time.http://www.businessinsider.com/c/4e0b8fcd4bd7c89176080000SorenWed, 29 Jun 2011 16:49:17 -0400http://www.businessinsider.com/c/4e0b8fcd4bd7c89176080000
I do all the time -- I always get "404 Paper Not Found"http://www.businessinsider.com/c/4e0b8f6049e2aef666090000SorenWed, 29 Jun 2011 16:47:28 -0400http://www.businessinsider.com/c/4e0b8f6049e2aef666090000
How do you feel "exploited" buy google and those other web companies? Everybody have to make living, and great services would never get invented if there were not a revenue model behind it -- even the old communist systems did not make progress, unless they did it to show how they were better than the free enterprise systems -- that is why none of them exist today.
I guess you also turn off the TV when ads are shown, so as not to be "exploited" there -- or clip all the ads out of a news paper before reading.
Adblockers have it's place to avoid abusive systems (pop-ups) and I use them my self, but hey calling advertising exploitation -- it must be a sad sad world you live in where people are not allowed to make money to deliver service -- btw who plays your income?http://www.businessinsider.com/c/4e0b8d4f49e2ae0365120000SorenWed, 29 Jun 2011 16:38:39 -0400http://www.businessinsider.com/c/4e0b8d4f49e2ae0365120000
These are "conditional probabilities" and as they are presented they appear misleading -- for example the climbing Mount Everest -- the probability of reaching the summit is calculated based on the condition of that you were climbing the mountain the the first place. Many people climb the mountain, aiming only to get to the first or second base camp, but not the summit.
Hence if you didn't climb the mountain in the first place, your probability of reaching the summit is zero .... and you are infinitely more likely to click a banner ad.
.. however the witty person would also call out that clicking a banner ad is conditional upon you browsing and using the internet in the first place.....http://www.businessinsider.com/c/4e0b8c4049e2ae0865010000StealthWed, 29 Jun 2011 16:34:08 -0400http://www.businessinsider.com/c/4e0b8c4049e2ae0865010000
I'm assuming they're using the number of people who've been in airplane crashes as the base number (not the total population) which, if you include all the minor crashes from small planes might not be so unreasonable.
That being said, there is definitely something seriously wrong with the maths here. Nicholas, what is being used as the base probability of somebody clicking on an ad?
Even the worst online ad campaigns usually get above 0.0001% CTRs (controlling for frequency) and I can't believe winning the lottery has longer odds than that.http://www.businessinsider.com/c/4e0b889949e2ae51572b0000Jake LockleyWed, 29 Jun 2011 16:18:33 -0400http://www.businessinsider.com/c/4e0b889949e2ae51572b0000
Use Firefox or Chrome and the Adblock plugin. It also helps to use a HOSTS file blacklist that prevents the ad servers from even registering a hit from your computer so they don't still get paid. Also, never use Google. Why let them make BILLIONS off of you while they commercialize the web? Use DuckDuckGo which does not exploit it's users.http://www.businessinsider.com/c/4e0b854accd1d505400c0000mr mcknucklesWed, 29 Jun 2011 16:04:26 -0400http://www.businessinsider.com/c/4e0b854accd1d505400c0000
How does this make sense?
I'm twice as likely to get a full house in poker than click on a banner ad. AND I'm 475 times more likely to survive an airplane crash than click on a banner ad.
So I'm more likely to survive an airplane crash than get a full house?http://www.businessinsider.com/c/4e0b830549e2aea84e160000HaywireWed, 29 Jun 2011 15:54:45 -0400http://www.businessinsider.com/c/4e0b830549e2aea84e160000
How many times have you clicked on a newspaper ad ;)
Seriously, advertisers expect way to much from banner ads. To match their expectations in the offline world someone would have to hear an ad for Burger King on the radio and immediately slam on their breaks, turn their car around, and drive directly to Burger King and buy a whopper. In real life that never happens. It's about planting an idea so that next time they want a hamburger they think about Burger King.http://www.businessinsider.com/c/4e0b7d48ccd1d539380a0000masimonsWed, 29 Jun 2011 15:30:16 -0400http://www.businessinsider.com/c/4e0b7d48ccd1d539380a0000
Not only do I ignore them, it ticks me off when screen refresh is held up because its going thru some adclick connection.