I’m grateful to Catrin Mills of Longmores who pointed me in the direction of this inspiring post by Ashley Connick who wrote a blog about his visit to a seminar on the future of legal blogging. ‘It was held at One Crown Office Row, home of the brilliant UK Human Rights Blog.’

The answer to that question may be found in this free guide from Hubspot …..

The following is an extract from their website:

“Free Ebook: How to Leverage Social Media for Public Relations Success

Without a doubt, the web and social media are making it easier for businesses to communicate with their public.

As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents.
Download the 28-page ebook to learn more about how you can infuse social media into your PR efforts for maximum results. Topics include:

*How to connect & build relationships with the media, bloggers and influencers
*How to create an effective news release, social media newsroom, and company blog
*The importance of social media monitoring and participation
* How to use social media to facilitate customer and employee relations and improve brand sentiment
* How to measure the ROI of public relations

Larry Bodine joined my list and downloaded my Pain Free Marketing Report for Lawyers and so I returned the compliment and visited his site to discover that he was a former Communications Director with Sidley Austin, one of the World’s Largest Law Firms (American of course) which enjoys an annual turnover in excess of a billion dollars. So, I thought he had to be a marketer worth listening to! Here is the video in which Larry makes it really clear how lawyers can ‘get a whole lot more business‘.

Seth Godin’s book about ‘remarkable marketing’ concludes that the days of selling ‘what you’ve got’ are dead. Instead, marketing and design should be inextricably interwined from the start so that we create products that are so good, people tell each other about them. This is good advice!

Mary Portas echoes this sentiment in her current Channel 4 TV series in which she slates the sofa salesmen who flog oversized sofas to bewildered customers. They want the largest commissions and often don’t care about the consumer. Instead, she encourages her proteges to create environments which play to the consumer’s wants and needs. In return, the consuemr will tell their friends about this great place to buy sofas and the power of endorsement marketing is harnessed.

Lawyers could easily do this, because they talk with their clients all the time so they know what problems they need solving. Come up with a great marketing campaign for a product that solves one of those problems and then design the product. Invariably, lawyers hand over the marketing of their products and services to third parties or in house marketing managers. Big mistake! It is absolutely vital to remain involved throughout the process. Remain passionate about your clients, your products and services (not your brand) and good things will happen.

I would definitely recommend Seth Godin’s book, Purple Cow, and if you happen to be in Orange County on the 2nd March you could hear him speak. http://www.linkedoc.com/