Join our efforts to help rebuild Mexico!

A SIMPLE 'CHEERS' BETWEEN FRIENDS GIVES YOU THE POWER TO ENABLE CHANGE. With the purchase of every #RefuerzaLaVida cocktail, a donation will be made to directly provide much needed relief in Mexico.

The situation

Asunción Ixtaltepec, in Oaxaca, is one of the most earthquake-devastated regions in Mexico. More than 90% of homes and businesses were destroyed in this town of 15,000.

The community is suffering. The majority of people still sleep in tents. School has yet to resume. Dozens of homes are still waiting to be demolished in addition to the thousands that are already gone. Hundreds of brick ovens used to provide daily nutrition for thousands were destroyed.

Together, BeSomeone Worldwide, Milagro Tequila, Montelobos Mezcal, and Ancho Reyes have joined forces to help rebuild and revitalize this community.

the projects

we are working on three rebuilding projects to provide short-term and long-term disaster relief to the communities who were devastated by the earthquakes.

The main economic activity of this region is baking bread. We are rebuilding the brick ovens that were damaged during the earthquakes to provide a proactive approach to those who lost it all. This will empower the people to have the means to support their families and rebuild their lives. Not only providing food for families, we will also supply a source of income for people in 15 communities in Oaxaca.

The project is based on the principle of “tequios” or community formed groups who work to build one house together and then go to the next, this way everyone works with and for their neighbors. These homes were designed with members of the community considering them to not be be expensive but cover their needs while adapting to the weather and wind.

A vital part of the rebuilding process is investing within the community by planting trees and building a center for people to share meals and stories. We will work with the community to develop a place together where the citizen members can establish a stronger Mexico.