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Direct selling market research

Euromonitor has the world’s most comprehensive research on the direct selling category within the retailing industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

results

Increased prices and declining consumer demand significantly affected direct selling in Russia during 2014. Moderate growth of consumer expenditure resulted in declining demand for goods sold through catalogues. Local currency fluctuations in the ...

Direct selling in Romania benefits from steady demand for beauty and personal care products, which remain the most popular products in direct selling, generating the core part of overall sales in the channel. Women form the key target group for ...

Direct selling continues to post a healthy performance despite high unemployment as it has become the primary source of income for many families or a second job to complement household income. Given the growing unemployment rates in Brazil, the sales...

Direct selling increased by 1% in current value terms to reach Won7 trillion in 2014. Beauty and personal care direct selling held the largest value share of 31%, but consumer healthcare direct selling came close with 26%, due to premium cosmetic ...

Direct selling saw value sales worth SGD581 million in 2014, with value growth of 6% – lower than the previous year. This was mainly due to the economy being sluggish, resulting in reduced spending among consumers. In addition, consumers are ...

Value sales through direct selling increased by just 1% in 2014 amid struggles from some of the largest names in the industry. Overall growth was below the review period average as the industry has struggled to retain sales representatives as the job...

Thanks to the prestigious operations of leading direct selling companies such as Amway Vietnam Ltd and Aloe Trading Co Ltd, consumers’ impression of multi-level marketing in Vietnam has improved, which partially contributed to the channel’s growth in...

Direct selling showed continued growth in the Philippines over the review period. With improving economic conditions and an overall greater propensity to spend by consumers, this source of income continued to be an attractive option for those who ...

Direct selling in India continued to be one the leading non-store retail channels in 2014, after internet retailing. The channel is known primarily for selling consumer health and beauty and personal care products, as two of the top three companies, ...

Direct selling continued to record positive value growth in 2014 but is unlikely to reach levels that were expected as several negative factors are hindering growth. These include the eight months of political chaos starting from the last quarter in ...