7 New Makeup Channels I Discovered On YouTube And Am Binge-Watching Right Now

As we try to survive this lockdown period by self-isolating, the need for more entertainment to help pass our time is growing every day. For beauty lovers, that often means watching makeup videos. So, if you’ve watched everything on your favourite channels and don’t have any new makeup content to enjoy, we are here for you. Here are some makeup channels we recently discovered (and re-discovered) which are both entertaining and informative without being excessively cheery or the same old basic beauty channels you see everywhere.

PONY is iconic in Korea, and the Korean makeup YouTuber is now gaining international recognition as well. Her videos are a visual treat because of the soft brush strokes, her minimal and subtle approach to beauty, and how effortlessly she creates a great beauty look. There are no cut-crease eye looks or thick winged eyeliner tutorials-- her K-beauty makeup aesthetic is all glass skin and K-drama star-style “I’m naturally pretty” glam.

Ever heard of dick appointment makeup or seen a beauty guru recreate Kim Kardashian’s sex tape beauty look? Yeah, we didn’t think so. Sarah is wildly original when it comes to her video concepts, and there’s a good chance you won’t see the same old boring stuff on her channel that you’re seeing every YouTuber re-create. Plus, because her style of applying makeup is so unique yet simple to follow, you actually end up learning from her.

Maryam’s product reviews are the most balanced and informative ones, but without being boring. If you really need clarity on how good a product you want to buy is, her demonstrations and reviews are crystal-clear.

Outrageous and hilarious, Bretman is the Cardi B of makeup YouTubers, in the sense that he is all about that no-filter attitude and full-on, look-at-me-I’m-a-star glamorous vibe. Not just a makeup channel, watching Bretman is actually going to sucker-punch the sadness out of you and make you laugh out loud.

Kristi’s deadpan humour and sarcasm might seem like the main perks of watching her, but the real reward is her brutal honesty. She’s not afraid of keeping it real. If you’re tired of watching airbrushed, over-enthusiastic beauty Youtubers, Kristi is the refreshingly relatable beauty guru we all needed.

Jamie is a treat for those who love calming videos with soothing voices. She’s all about natural-looking makeup in neutral tones, so if you’re a nude lipstick lover with loads of brown and gold eyeshadow and hate over-the-top, colourful makeup, she’s the one to watch.

Michelle Phan is the OG goddess of YouTube makeup tutorials. But, for many who are new to the world of YouTube beauty content, she might not be a familiar face due to her hiatus a few years ago. While she is yet to make a full comeback and consistently give us new videos, Michelle’s peaceful, calming old videos (that soothing voice!) and simple instructions are something everyone will love—even those who don’t love makeup (yet)!

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