Work with us

Ensuring that our products, services and product lines resonate with current and potential customers

Continuously monitor marketing trends and keep a close eye on competitive products in the marketplace

Developing, implementing and executing marketing initiatives and activities for a brand, including print, web, social media and broadcast campaigns

In charge of managing and developing P&L and driving market growth

Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

Looking at the pricing of products and analysing the potential profitability

Supervising the sign-off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines

Monitoring product distribution and consumer reactions through focus groups and market research

Coordinating the launch programme for consumers as well as employees

Brand plan development: Developing a plan that achieves company targets. This will include, but will not be limited to, advertising, activations/promotions, and research. You should also be able to work collaboratively with agencies/vendors and internal resources to drive superior market results

Programme management and execution: Managing the day-to-day logistics of the brand programmes and owning timeline management, budget, and programme analysis

New product development: Utilising consumer-driven insights to drive long-term growth of the brands; translating insights into profitable product innovations and developing a unique selling proposition and sufficient launch support plans to retail

Market analysis: Providing consumption-based data analysis for the brand, insights and support to the enterprise to better understand market trends and dynamics, and identifying opportunities in markets where there are unmet needs

Business Forecasting/Results: Working with sales, demand planning, and contract vendors to generate accurate volume forecasts and delivering results for the brand-level, with a P&L focus on net sales and brand contribution

Principal accountabilities of the role

Strong analytical skills, business savvy and the ability to multitask are essential

Excellent written and verbal communication skills

Ability to think creatively and innovatively, with proficiency in budget management

Professional judgment and discretion that comes from years of experience in the field