Ease-of-access, and mass availability of products, has turned online shopping into a proper lifestyle. The convenience of not having to step out allows people to order pretty much everything online - and get it delivered right at their doorsteps. According to Statista, 40 percent of internet users in the US make several purchases online in...

Google Tag Manager is a free tool offered by Google that allows you to deploy, manage, and analyze the performance of marketing tags on your website. The distinguishing feature of Google Tag Manager (GTM) is that it allows you to deploy such tags without having to modify your website’s coding. In simple words, Google Tag...