Then and Now: How Has Law Firm Marketing Evolved?

The Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of February 8-12, including an a look back to see how law firm marketers have withstood the test of time.

1. How Has Legal Marketing Changed Since the 1980s?

A notoriously late-to-the-party industry, law has been slow to embrace marketing and technology. But change has made its way through law firms over the years – websites, mobile technology and an overall willingness to market services have become widely accepted. For a blast from the past, here are actual forward-thinking law firm marketing and business development tips that were published in news articles in the 1980s. Let’s see if they have withstood the test of time. Read more on The National Law Review.

2. Google’s Search VP Retires: How Law Firm Websites May Be Affected

Amit Singhal is retiring from his position at Google. While Singhal has helped the company make search better than it’s ever been, what may be of interest to attorneys is who’s about to take Singhal’s place and what this potentially mean for search engines. Read more from LawLytics.

3. 6 Steps to Transform Business Development Action into Real Results

Unlike decades ago when an attorney would have time meet a new business prospect and take them to lunch, today’s attorneys are not only pressed for time, but the span of business prospects is much greater and less manageable. Read more from LawMarketing.com.

4. The Client Wow Factor in a Digital Law Firm Transformation

Randolph Coleman impresses his clients by fielding client inquiries about older cases in seconds rather than days. He keeps the information at his fingertips but also ensures the data is protected with enterprise-grade security. It might seem like a tall order for some firms. However, what makes Mr. Coleman involves one simple commitment: wowing clients at every touch point. Read more on The Business of Law Blog.

5. 12 Critical Elements Your Law Firm Website Home Page Must Have

Far too often, a law firm website is a vanity project. Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. So what do you need on your home page to attract clients? Read more from The Rainmaker Blog.