To introduce and raise awareness for KFC's new limited time offer - the KFC Nacho Cheezy Crunch. Coated with nacho flakes, the product is fiercely crunchy on the outside, yet it's tenderly delicious on the inside.

Solution:

We built a story that highlighted the product's character of 'Fierce on the outside, Tender on the inside'. To illustrate the juxtaposition, we used heavy metal vocals and music to deliver a series of caring road safety messages.