P&G Malaysia (P&G) takes
another step in further personalizing their digital customer experience with
the launch of their official LINE account, ‘Confidence Squad’. With the LINE
account, P&G aims to boost their online presence and promote one-on-one
engagement with consumers by sharing beauty, grooming and lifestyle tips as
well as rewards and promotions that can be redeemed at Watsons Malaysia.

Understanding that it is impossible
for everyone to be perfect 24/7, P&G created the ‘Confidence Squad’ which
comprises characters with unique personas that are representative of its
various key brands. Phoebe (representing Pantene), Gaven (representing Gillette),
Daisy (representing Downy) and Hansen (representing Head & Shoulders) will
offer tips, tricks and exclusive rewards to help followers of the ‘Confidence
Squad’ account look and feel their best thanks to P&G products.

"As part of P&G Malaysia's continued
commitment to touch and improve lives in a meaningful way, we want to meet our
consumers where they are. With ’Confidence Squad’, we are able to reach out to
new as well as current consumers by providing them with relevant information
that connects to their interests and adds value to their lives. Through this
account we will also be able to engage and grow our very own online community
so P&G can remain relevant in their lives." said Utkarsh Mohan,
Brand Operations Head & Shavecare Category Leader, P&G Malaysia,
Singapore & Brunei shared during the launch of P&G 'Confidence
Squad' launch at Hubba Hubba KL Sentral.

“We are
delighted to have P&G join LINE with their Official Account, ‘Confidence
Squad’. This is a key example of how businesses can utilize digital platforms
like LINE for strategic innovation,” said Dale
Kim, Head of Business Development
Team 1 at LINE Plus Corporation. “This
ties in with LINE’s Smart Portal vision, which is at the core of our business model.
Our localized strategies, combined with the rich feature set of the LINE
platform, ensure that we are a Smart Portal that fits into the daily lives of
our users.”

To celebrate the launch of the ‘ConfidenceSquad’ LINE account, P&G is also running a ‘Lucky Chance’ contest from 26
June 2017 to 30 June 2017. Followers of ‘Confidence Squad’ will be able to take
part in a competition where they can answer one simple question and one lucky
follower will be chosen at random every day to win an iPhone 7 and vouchers to
purchase P&G products. They will also be able to download special edition
stickers of Phoebe, Gaven, Daisy and Hansen which are designed to show the
characters in various relatable moods such as happy, stressed out and tired. P&G
aims to have 300,000 Confidence Squad
followers by end of 2017.

For
further details of what P&G Malaysia has in store for consumers, please
search and follow ‘Confidence Squad’ on LINE and be the first to receive
instant updates and enjoy exclusive rewards.