A Naughty Lady Makes Santa Pay Dearly in Coach's 'Spirited' Film

St. Nick Gets an Unpleasant Christmas Surprise

By Ann-Christine Diaz.Published on Nov 23, 2015

Editor's Pick

Holiday ads are generally given to feel-good, generous messages, but Coach takes a more selfish turn in this spirited film about a "naughty" woman who doesn't get the bag she covets for Christmas -- so guess who has to pay?

Santa himself gets a surprise visit from the woman, who decks him a good one and heads to his stash to claim what she believes she deserves. It's\ a purse from Coach's Swagger collection, meant, according to the brand, to represent "a new elegance -- a dressier sophistication, worn with ease and modernity representative of downtown New York City. In the meantime, Santa learns his lesson and moves the mysterious gal over to the "Nice" list.

The work is the latest effort from the brand's creative director, Stuart Vevers.