Just four years ago Welsh farmers were exporting beef worth £20m to France each year.

Their continuing boycott - despite the lifting of the beef ban - is damaging attempts to resume trading with Europe.

Welsh shoppers have in turn been refusing to buy French produce.

The National Farmers' Union is urging people to say "non" to Beaujolais Nouveau on 18 November - the day it traditionally comes on sale.

A number of restaurants have cancelled special French events and are serving Welsh beef and wine instead.

One wine wholesaler from Barry in south Wales - who has appeared in the "Guinness Book of Records" as the fastest importer of Beaujolais Nouveau in the world - has cancelled his normal order for 4,000 bottles.