South Wales-born Nova Dando earned a humble little knitting degree from the legendary Central St. Martin’s before embarking on a brilliant path of self-branding and immersing herself in textile innovation.

After interning with designers PPQ and Matthew Williamson, Dando started out working in fashion PR (along the way connecting with UK fashion stars like Gareth Pugh, House of Holland, etc.). She also produced events and assisted on photo shoots.

For four years Dando has also been half of DJ duo Lou&Nova, who perform internationally at fashion and entertainment events.

Gradually she has fused her divergent creative endeavors and produced her own clothing collections. Dando’s musician and artist neighbors started enlisting her to style their videos and shoots. Soon she went from Missoni wannabe to an in-demand stylist and costume designer. Dando specialtizes in made-to-order pieces for music videos, fashion editorials, events and performances.

Dando has worked extensively with independent artists, staying just under the radar, especially stateside. But notable clients of one of the UK’s best-kept secrets include M.I.A., The Teenagers, and Vice magazine.