Irregular Choice is a young brand that keeps growing and growing in the hearts of daring fashionistas! Created in August 1999 on the southern coast of England by a certain Dan Sullivan, their ambition is to change the way we see traditional fashion and to get off the beaten track for a creative and eccentric touch! That's how their designer creates their models, by taking inspiration from travels and unique experiences to show off their uniqueness. Irregular Choice is a state of mind and a way to let loose your dreams and imagination.

Current Promotional Offers

Current Offers
There is always a free delivery option available for every order (excluding partner products). All offers valid while stocks last.

Promotional Offers:
You may only use one voucher code per order.

Current Voucher Codes:WINTER5RS: Save an extra 5% off any order over £40*

To use your voucher code, please enter in your code on the "Payment Page", in the box labelled "Promotional Code".
Please be sure to check the purchase conditions of your discount code before completing your order.If your voucher applies, your discount will be applied to the items in your shopping bag and the price will be amended.Gift vouchers and discount codes may not be used on items which are already on sale or promotion, unless specified otherwise.