As well as that rivalry has done, UFC President Dana White believes
the highly-anticipated comeback of former bantamweight queen
Ronda
Rousey will draw even more viewers.

“Yes [it will be bigger than Diaz-McGregor],” White said during an
appearance on "The Herd” on
Wednesday. “Ronda
Rousey’s return will be the biggest pay-per-view that we have
ever done.”

Before McGregor arrived on the scene, Rousey had established
herself as the Las Vegas-based promotion’s feature attraction.
However, the Olympic judoka has been nearly invisible since losing
her title to Holly Holm
via second round knockout at UFC 193 last November. White has
already dismissed the possibility of “Rowdy” coming back for
November’s blockbuster UFC 205 card at Madison Square Garden.

“Ronda had a bunch of minor surgeries and they’re healing up and
when they are, I’m assuming she’s gonna fight,” he explained.

Although the organization doesn’t release official pay-per-view
numbers, industry
estimates have UFC 193 selling 1.1 million pay-per-view buys.
Rousey also approached the 1 million mark for her previous fight
against Bethe
Correia, as that event reportedly garnered 900,000 buys.

White is still amazed by how far women’s MMA has come in such a
short time, with much of that growth spearheaded by Rousey.

“If you’d have told me 15 years ago that women would be fighting in
the UFC and if you told me that women would be as technically sound
as the men and the fights would be loved by millions of people all
over the world and the hottest thing going in the UFC, I’d have
never believed you,” he said.