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Job Description

Marketing Specialist

Walled Lake School Employees Federal Credit Union, Walled Lake, Michigan. Walled Lake School Employees Federal Credit Union has an exciting opportunity for a marketing specialist. This position will be responsible for the development, coordination, execution and analysis of the marketing plan, marketing campaigns and promotions.

Essential functions includes:

Researching industry trends and demographics to develop products and services or marketing programs.

Participate in the development and implementation of the credit union organizational strategic plan, identify, cultivate and initiate opportunities to expand the credit union membership base and product/service utilization.

This individual will manage all branch delivery channels including website, online banking, direct mail and newsletters.

The candidate must maintain a strong knowledge of credit union’s products and services and business partner relationships and ensure compliance with laws and regulations affecting the department.

The Marketing Specialist will be expected to maintain a strong community presence, present a positive image of WLSEFCU and maintain competition awareness.

Qualified candidate must have:

Three to five years marketing experience or equivalent combination of education and experience, Bachelor’s degree in related field/APR accreditation preferred.

Exceptional communication and interpersonal skills.

Social media execution, marketing, and analytics experience. Proficient in using Adobe Design suite including illustrator.

The ability to work effectively as a team member as well as independently, excellent verbal and written communications skills, and a positive attitude.