advertising

Following the big hubbub about Nest connected thermostats potentially showing in-home ads after an SEC filing from Google, Nest CEO Tony Fadell has stepped forward to assuage any worries. Here's what he said in a recent chat with Re/code.
"Nest is being run independently from the rest of Google, with a separate management team, brand and culture. … For example, Nest has a paid-for business...

In answering federal regulators' questions last year, Google merely stated the obvious — 'mobile' doesn't fit the new categories of device of the future
Can't say I didn't see this coming.
Late last year, the Securities and Exchange Commission — one of the bodies that helps make sure businesses play fair — had some questions for Google regarding its year-end 2012 fiscal report, which was...

OK, it's a single ad. And it's semi-relevant to my interests.
I am not outraged. I am not upset. In fact, there's a good chance that had we not received so many emails from folks wondering just who the hell Google thought it was, violating the sanctity of our inboxes with a sponsored email from Delta — an advertisement! — that I might not have even noticed.
But there it is, among all the...

Partnership to show phones, tablets and cameras on the show enters second year
Samsung announced today that it has renewed a deal with FremantleMedia UK to have its mobile products prominently displayed and used throughout the upcoming season of The X Factor. As part of the deal, viewers will see Samsung products on display and in use across all parts of the show, starting from the earliest...

Upate: Locket no longer pays users for ads. Instead, the company is saying that it is just pushing out relevantly curated content to users on their lockscreen to add value. You can read more about the changes on Locket's blog.
Original story: Swipe in, cash out. That's in Locket's description on Google Play, and it pretty much sums up the idea behind the lockscreen app. In a nutshell, you...

New Motorola flagship to be available on all major carriers at launch
We may not have many details on the handset itself, but rumor has it that Google is ready to put $500 million behind marketing the upcoming Moto X. According to sources of The Wall Street Journal, Motorola has the go-ahead from Google to spend several hundred million dollars promoting the new handset both in the U.S and...

AT&T has taken out full-page newspaper ads in The New York Times, USA Today and The Wall Street Journal today to remind people what it thinks of T-Mobile's network. The simple ad in traditional orange and white colors gives three bullet points about T-Mo's network offerings when compared to AT&T's: "2x more dropped calls", " 2x more failed calls" and "50% slower download speeds". AT&...

Google has agreed to change a couple of its business practices following an anti-competitive investigation by the Federal Trade Commission over the past several months. There are two main parts to this agreement -- online search and standards-essential patent licensing. For the former, Google has agreed to change its policies to both let advertisers more freely manage advertising campaigns on...

Samsung has just put out a fresh ad for the Galaxy Note 2 targeting enterprise users. In the span of a minute, it does a great job of showing how the Note 2 can be used to take notes, watch video, multitask, and transfer files over NFC. Despite being about work, it still has the same sense of humor as Samsung's previous TV spots, and I'm tempted to agree with the top-voted YouTube commenter for...

Mobile ads are sometimes really, really annoying, but they serve a purpose -- devs got to get paid. However, perhaps the most frustrating thing of all is when you accidentally tap on an ad banner, soon finding yourself nowhere near the app you were in. Google is putting an end to that today, with the announcement that confirmed clicks are to be implemented into all in-app image advertising...

Starting this week, Verizon will be rolling out a targeted advertising system it is calling "Verizon Selects." The basic idea is that customers can opt-in (thankfully) to a system that lets Verizon collect and use "location, web browsing and mobile application usage data, as well as other information including customer demographic and interest data" to help target advertisements to you from...

Ah, the big guns. Google today has put the Nexus 7 tablet square in the middle of its homepage. That's a page that gets a wee mount of traffic, as you can imagine. It's also a page that, aside from the infamous Google Doodles, doesn't often get clunked up with anything that might distract from Google's true sole purpose -- search. (You'll recall that the number of words on the page traditionally...

It looks like Huawei are going from strength to strength these days and it would appear that they are all set to start promoting the Ascend P1 Android smartphone on television.
The following video cropped up today on Huawei's YouTube channel and like many other smartphone commercials around at the moment it doesn't focus so much on the actual device but trys to portrait a message. The message...

LinkedIn, the business professionals choice in social networking, is set to introduce advertising into their mobile applications according to their Chief Executive.
On an earnings call this week, Jeff Weiner said that the company is ready to "start to introduce advertising in our mobile solutions." No timeframe was offered for this, but he went on to talk extensively about the mobile...

So just what is the worlds most powerful smartphone? Motorola would have you believe it's their Atrix, but the UK Advertising Standards Agency (ASA) begs to differ. After receiving complaints about one of their adverts, they made the ruling that because the Samsung Galaxy S II has a faster processor the Motorola claims could be seen as misleading.Motorola claims that the power of the Atrix isn't...

In what's probably the best idea ever -- EVER! -- Sony Ericsson Malaysia has a new ad blitz going on to promote its upcoming Xperia event -- complete with a mobilized convoy of RC vehicles with the Android mascot at the wheel. I'm pretty sure that a group of toy cars tooling around town will grab attention, especially from the kids. SE is banking on the success of a similar promotion in France...

Android remains the No. 2 smartphone operating system worldwide AdMob -- the company that serves up a good many of the ads you see in mobile applications (about 23,000) and that was bought by Google -- has released its numbers for May 2010. As you can see from the chart above, Android's climb continues worldwide, remaining the No. 2 operating system, according to AdMob usage. That's a pretty...

AdMob, which serves up many (for 18,000 sites and apps, it says) of those little ads you see in Android applications, has released its March findings. The bullet points:Of smartphones in the United States, Android overtook iPhone usage, 46 percent to 39 percent. (In the UK there's much greater disparity, with the iPhone leading 70 percent ot 13 percent.)The HTC Dream (G1) and Magic (myTouch) made...

Another quarterly report from AdMob, another major climb for Android. The Q4 2009 numbers show that AdMob (which serves mobile advertising) fed nearly twice as many Android devices in the United States as it did in the third quarter, up to 27 percent (from 14 percent in Q3). Other bullet points:Leading the way for Android in the U.S. in December was the Motorola Droid, with 11.3 percent of all U....

Google today announced a net strategy for AdWords, targeting users by directly depending on which carrier or device they use. That will let advertisers more directly reach consumers if they so choose, but it doesn't mean that you'll no longer see ads for, say, an iPhone while you're surfing on your Motorola Droid. Advertisers will have a choice. (Interestingly, though, options are to target...

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