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Lynx/Axe: Angels at Victoria Station

Published on March 17, 2011.

BBH brought its Lynx Excite Angels campaign (known as Axe in the US) to life at London's Victoria railway station on March 5. Word spread fast as travelers found they could interact with the angels in virtual reality on a big screen, after stepping on a special floormat. We're wondering how many people missed their trains as a result.....