TAGP516 David James : Why I Quit Investment Banking And Built A #2 Grossing App

David James, Founder of https://TotalCarCheck.co.uk quit his career in Investment banking to build a #2 top grossing app in the utilities section of the iOS app charts. We talk about how David made technology choices, how he engages users, how he optimises for conversions and the psychology of persuading someone to buy an inApp purchase.