IKEA drop teaser launching their new 'YPPERLIG' collection with HAY

In advance of their new line for 2017, IKEA are set to release teasers announcing their new collaborative ‘YPPERLIG’ collection with Danish furniture company HAY. This first video is as cleverly cryptic as it is surreal and follows the path of a glass ball through an empty apartment – a great way of staying creative without showing any of the new products. The video itself was a collaboration between three different agencies, Kühl & Solvstrom, Nikextension, and Barkas. Can’t wait to see what they come out with next – watch this space 🙂