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Digital marketing security

Recently, digital marketing has become an invaluable platform for businesses to cost effectively reach an extended audience base; particularly as social media has become an integral part of public life. However, a sufficient digital marketing campaign requires considerable investment in both time and effort. More specifically, to ensure seamless success throughout an online campaign, market research must be conducted, content developed, online ads created and a budget devised.
While these expenditures often gain significant rewards for aspirational businesses, targeting an enhanced pool of potential clientele . . .

As cyber attacks continue to escalate, John Lyons, CEO of the International Cyber Security Protection Alliance, tells Robert de la Poer how international co-operation is key to combating the threat to critical systems