#MW2015 Workshop: Introduction to analytics

With the new complexities of a ‘web presence’ rather than just a ‘web site’, museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.
This ever popular and intensive MW workshop looks in detail at best practices for web analytics using Google Analytics and a range of other tools. Participants will learn how to bake in analytics when designing and building digital projects, and how to ensure that useful reports are able to be generated and insights learned. Expect to spend time examining your own institution’s web statistics and come to new understandings that will affect how you change and adjust your content, UX and UI, as well as your marketing and content strategy efforts.

About Sebastian Chan

Seb Chan is the Chief Experience Officer (CXO) at the Australian Centre for the Moving Image (ACMI) where he is responsible for a holistic, multi-channel, design strategy for the institution. Until August 2015, he was Director of Digital & Emerging Media, at Cooper Hewitt Smithsonian Design Museum in New York. There he was responsible responsible for the museum’s recent digital renewal and its transformation into an interactive, playful new museum reopened after a 3 year rebuilding and reimagining. His department’s recent work has won awards from the American Association of Museums, Museums and the Web, Core77, OneClub, D&AD, and has been featured in Slate, The Verge, Fast Company and elsewhere.

Prior to relocating to New York, he was Head of Digital, Social & Emerging Technologies at the Powerhouse Museum in Sydney where he led teams responsible for the Powerhouse’s pioneering work throughout the ’00s in open access, mass collaboration, web metrics and digital engagement, as well as large scale Australian cross-agency projects. He has also worked as cultural sector consultant with organisations across the world and was the co-author of Culture24′s influential Lets Get Real action research project in 2011 & 2013 which helped evolve data-informed digital decision making in the UK performing arts and heritage sectors.

He serves on several non-profit boards and is a regular speaker at digital and cultural sector conferences and events. He also led a parallel life in electronic art and music organising and curating festivals, international touring, and was founding editor-in-chief for a long running music magazine.