About Us

I built my first website when I was 12 years old, in 1996. To put that in context, in 1996 Google hadn’t yet been created, social media was still nearly a decade away, Netscape Navigator was the web browser of choice, and we all used dial-up modems to connect to the internet (remember this noise??).

Needless to say, there weren’t many (any!) careers in digital marketing web design back then, so when I finished school I left web design behind, got an accounting degree and went to work in Commercial Banking.

Through the ensuing years I watched the digital revolution unfold through the experiences of my clients, with the rise of eCommerce, social media and digital advertising all coming in quick succession. After leaving the bank I was fortunate enough to become CFO of a very successful online business, which opened my eyes to the incredible potential that exists in the digital world nowadays. That experience helped to rekindle my passion for web design, until the fire burned so strongly in my belly I could ignore it no longer.

In 2013, having worked hard to brush up my knowledge, I made the leap into the digital realm. Immediately I found use for the business skills that I had learned through the first decade of my career; while others were mostly focused on making things pretty, I made things work. What makes people pay attention? What makes people click? What makes people buy? These questions became my obsession, and remain so to this day.

What does MACK Marketing do?

MACK Marketing’s specialty is digital marketing. That means we focus on things like creating modern brands, web design, digital advertising, copywriting and graphic design. We know what we’re good at, and we stick to it.

MACK Marketing is different to many others in one important way; we recognise that profit is the most important (really, the only) goal of marketing. It’s not just about looking great, or getting “exposure” – both are useful, but neither are sufficient in and of themselves. Ultimately, businesses like MACK Marketing only have clients because we make you money, not cost you money.

With that in mind, everything we do is laser focused on the profit goal. We write copy that sells. We build websites that convert. We keep two eyes on ROAS (return on advertising spend) when we create digital ads and buy placements. Most importantly, we’re always researching, testing, exploring the limits of what is possible. That’s what makes us great.

The Danger of Activist Marketing-Author's note: the examples in this article are somewhat dated nowadays. We've left this post up because the underlying principles still hold true, and the phenomenon of activist marketing has become even more commonplace since this article was written. Activist… Read More

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