Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Stay Out of Spam!

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Here’s a fact that will not be good news for email
marketers: Only 79% of commercial emails that are sent reach the intended
recipient. For most companies, email is how they get the word out on their
products, services and brands.

It may be frustrating to know that one in five marketing
emails that are sent out never even see the light of day, often going straight
to the spam folder or blocked by e-mailbox providers. The situation is getting
worse too, with the success rate of marketing emails landing in inboxes last
year was 83%; 4%
higher than this year.

Spam complaints reflect the overall health of your email
program. It's important to keep them low in order to have a high
email deliverability rate. Here are a few reasons to help you figure out why your emails may be reported as spam:

I didn’t sign up for
this!This is the most common cause of why your prospects report your emails as
spam. Make sure to confirm a sign up, and to avoid issues, use an opt-in email program. With an opt-in list, you can reduce bounce rates and spam
complaints.

I said no marketing
emails!

Just because a prospect has created an account doesn’t mean they
are interested in receiving your emails. Do not force prospects to receive
emails or they will just be annoyed and report your emails as spam! Also, do
not automatically opt-in new account owners; just give them an option to
subscribe to emails when they make the account.

Leave me alone!

No one signs up for a company’s emails to get overloaded with communications that they didn’t
expect to receive. If a prospect has opted in for monthly emails, don’t send them
daily or weekly emails. Let your subscribers decide the frequency they will
receive your emails; ask them how often they want to receive mail when they
choose to opt-in.

You’re so random!Make sure you send relevant, targeted content to your prospects. When they sign
up for emails, ask subscribers to provide a few topics or products which they are interested in and then send them
relevant information.

How do I
unsubscribe?Avoid making the process difficult! Make a
clear, easy-to-find unsubscribe button so prospects do not get annoyed or frustrated.

Ultimately, you cannot force people to receive your emails
or control how they perceive them.
However, you can control the factors that lead to your email being labeled as
spam, increase deliverability, and save your reputation from being negatively affected.