Saturday Final Nationals: CBS and Turner Sports Continue to See Record Highs for NCAA March Madness

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CBS ruled Saturday prime time among total viewers (4.46 million) and across all key demographics including adults 18-49 (1.4 rating/6 share), adults 18-34 (1.2/6), and adults 25-54 (1.6/5). But even more impressive for the network, in conjunction with TBS and TNT, is that they experienced the third consecutive day of record ratings for its coverage of the NCAA Men’s Basketball tournament. A combined 7.4 overnight rating was the average of the day’s slate of eight games across all three networks — the highest-ever in the current scheduling format (since 1991) for the first Saturday of the tourney.

The early prime time window generated a dominant 10.3 overnight rating on CBS, TBS, and TNT which was +20 percent from the year-ago night and the highest-ever for the window.

It was a combined 8.9 overnight for late primetime window (+9% from 2014), and earlier in the day on CBS, Kentucky’s win over Cincinnati drew a 6.7 overnight (+29% from the 5.2 Saint Louis/Louisville in 2014).

For the entire week of March 16-22, 2015 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up 6 percent in total viewership (1.220 million vs. 1.148 million) and up 5 percent among Adults 18-49 (724,000 vs. 687,000) from one week earlier; the network is also about even in total viewership(1.220 million vs. 1.223 million) and up 3 percent among Adults 18-49(724,000 vs. 705,000) from the same week one year ago (March 17-23, 2014). (tvmediainsights.com)

TIME

PROGRAM

HH

VWRS(000)

A1849rtg

8:00

Dragon Ball Z Kai (r)

0.65

1001

0.33

8:30

One Piece (r)

0.54

799

0.27

9:00

King of the Hill (r)

0.66

980

0.36

9:30

King of the Hill (r)

0.79

1206

0.43

10:00

The Boondocks (r)

0.68

989

0.41

10:30

American Dad (r)

0.90

1381

0.64

11:00

American Dad (r)

1.2

1735

0.8

11:30

Family Guy (r)

1.3

1921

0.9

TOONAMI – SATURDAY, MARCH 21, 2015

TIME

PROGRAM

HH

VWRS(000)

A1849rtg

A1849(000)

12:00a

Dragon Ball Z Kai

1.0

1501

0.7

867

12:30a

Kill La Kill

0.8

1191

0.6

722

1:00a

Naruto: Shippuden

0.7

1046

0.5

599

1:30a

Inuyasha: The Final Act

0.7

1042

0.5

627

2:00a

Gurren Lagann

0.6

842

0.4

482

2:30a

One Piece

0.6

879

0.4

509

3:00a

Deadman Wonderland

0.6

838

0.4

508

TIME

PROGRAM

HH

VWRS(000)

A1849rtg

3:30a

The Boondocks (r)

0.5

679

0.3

4:00a

American Dad (r)

0.6

805

0.4

4:30a

American Dad (r)

0.6

836

0.4

5:00a

King of the Hill (r)

0.5

780

0.4

5:30a

King of the Hill (r)

0.6

780

0.4

Source: Live+Same Day data, Nielsen Media Research

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