19.
}“What if my peer influence is worth something?”!“I’d like a reason to go outside and play”! Desire ! to be ! rewarded “Help me feel like 2 hours of ‘Angry Birds’ was worth it”! “Is there something beyond just reminding me to buy or use your product?”!

32.
}“I expect brands to be on all mydevices, but what if each device played off each other?”! Desired! Methods of!“I’d rather be shown than told”! communication “I prefer using more senses than just ‘sight’”!