The most important of all is the team

Dataddo Cloud-based data extraction, integration & analytics platform

Please introduce yourself and your Startup Dataddo to our readers!
Dataddo is a provider of cloud-based data platform allowing automation of the whole chain of operations ranging from extraction, integration to transformation and analytics. The platform works well with data from various web services, SaaS applications, offline business data or data from smart meters and sensors. With HQ in Prague, Czech Republic, Dataddo is currently serving more than 1500 clients from 95 different countries with state-of-the-art software.

How did you get the idea to Dataddo?
At the very beginning, we have created the initial version of Dataddo for ourselves. We had a long experience with various data analytics projects and though we found working with the data really exciting, we were often rather bored by facing the same repetitive and laborious data handling routines. Every time the same process. Gathering and collecting the data, manual processing and neverending excel operations. And then came the idea. Why are we doing this? Shouldn’t we rather focus on the data itself to deliver the insights? Can all this be automated? There should be a way! And indeed, that’s how our journey started. Initially, we launched beta version for free to data analytics community and carefully collected feedback from the users from all over the world. Step-by-step we built a commercial-viable product.

How difficult was the start and what challenges you had to overcome?
The challenges are still the same. The biggest is probably the product development. In business like ours, it is a neverending process. If our pace slows down, we are simply out of the game. On day-to-day basis, we are still thinking to further evolve our product, to streamline the operations, to create the simpliest interface, to develop the best services. The other is marketing and sales. At the beginning, like lots of startups, we thought that it is enough to create a great product, but now we see that the story of the product is perhaps even more important. Simply, it is not enough to be the best guy in the bar. If you don’t ask the girl, you will not have a chance for a dance.

Who is your target audience?
We are aiming global. It doesn’t matter whether you are a freelancer, small agency or global company. If comes to work with data and especially with cloud-born data everybody deals the same kinds of problems.

What is the USP of your startup?
By using our software, companies can off-load boring and repetitive data handling routines from its empoyees, thus focus more on their core activities. Dataddo is built to be very flexible in terms of dealing with various data sources, offering many data transformation procedures and interoperability with other data analytics and business intelligence software.

Can you describe a typical workday of you?
By one sentence? It’s a rock ‘n’ roll!

Where do you see yourself and your startup Dataddo in five years?
In next five years we will carefully follow our vision to become one of the best data platform on the market.

What 3 tips would you give other Start-up founders on the way?
The most important of all is the team. It doesn’t matter what kind of problem do you solve or how great product you are trying to build. If you have a good team you can make anything and if not, you will at least have a good fun.

Second is the ability to execute. At the time when users are used to something what we call “Apple-standard” it is important to focus on tiniest details. Users are becoming less and less tolerant on imperfections, though you put “Beta” on your product.

And last the ability to listen to feedback. Though it might be tought sometimes, the least satisfied users would always give you the best feedback.

Sabine Elsässer

Sabine Elsässer is founder and chief editor of the StartupValleyNews Magazine. She started her career at several international direct sale companys. Since 2007 she works main time as a journalist. While that time she learned more about the Startup Scene, what made her start her own Startup Magazine the StartupValleyNews.

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