Secrets of the Job Hunt

Sunday, September 10, 2006

In their book, Guerilla Marketing for Job-Hunters, authors Jay Conrad Levinson & David Perry, clearly illustrate the changes taking place in the job market. For many of you, including those in their 40s and 50s, life and work are in imbalance. It's important to note that the changes taking place today are fundamental and will forever change the way job seekers and employers connect.

Consider this excerpt...

"For most of the twentieth century, ...people were temporarily laid off. Inventory backlogs were reduced and demand would snap back quickly. As product demand increased, workers returned to their preexisting positions in factories, or they found an equivalent job with another company.

Over the past few years, dramatic advances in information technology have allowed companies to establish tightly integrated demand and supply chains, and outsource manufacturing and low-end service jobs to save money. Rightly or wrongly, many of the jobs that have disappeared from North America have reappeared in India, China, and Latin America. Rather than furloughs, many people were let go, forcing them to switch industries, sectors, locations or skills to find a new job.