2015 Slate of board nominees

2015 board slate

The AIGA nominating committee selected five nominees for AIGA’s 2015 national board of directors based on nominations from AIGA members, chapter leadership, and design opinion leaders. Consistent with AIGA’s bylaws, the proposed slate was submitted to the voting membership for ratification. Members at the Trustee, Design Leader, and Sustaining Member levels approved the slate with 99 percent voting in favor.

The nominating committee is made up principally of AIGA members, not AIGA board members, in order to reflect members’ views. The 2015 nominating committee received an extraordinarily strong pool of qualified candidates who were willing to serve, from which this group was selected. Although others who were nominated may be equally qualified, these candidates met the criteria and fit best with the immediate priorities facing the organization.

2015 board slate—members who will begin a three-year term on July 1, 2015:

About the 2015 board nominees

Agustín Garza has been a leader in the field of intercultural communications with a focus on brand strategy, positioning, and marketing in the United States and internationally. He’s a member of the Design Council of Mexico, where he helped two former presidents develop positioning and branding solutions for the country. He's served as the president of AIGA Los Angeles, as well as on the NEA Mayors Institute for City Planning, the L.A. Cultural Affairs Design Steering Committee, and the L.A. Mayor’s Design Advisory Committee.

An AIGA Los Angeles Fellow, Garza’s work has been widely recognized and is part of the permanent collection of the National Library of Congress. For more than 11 years, he has taught at Art Center College of Design in Pasadena, and was a founding professor of Art Center Europe, in Switzerland. As part of a lifelong interest in anthropology and the role of design as a force for change, Garza travels extensively to areas where isolated cultures in extreme natural environments struggle to survive and preserve their heritage.

Su Mathews Hale is a senior partner in design based in Lippincott’s New York office. For over two decades, she's thrived at the intersection of graphic design and brand strategy. Using the power of design to develop inspiring creations while solving business problems, she's worked with a broad range of notable clients including Chick-fil-A, eBay, Hayneedle, Hershey’s, Hyatt, IHG, Liz Claiborne, New York Public Library, RadioShack, Red Robin, Samsung, Shutterstock, the U.S. Department of State, and Walmart.

As a senior partner in design for Lippincott, Mathews Hale works on global projects spanning the full gamut of brand creation and identity development. She served as creative director on the famed Walmart rebranding—a massive repositioning and brand revitalization engagement that contemporized the global retail giant while retaining the values of its heritage. The program included a new visual identity, an enhanced omni-channel customer experience, an award-winning employee brand book, and an overall alignment with the retailer’s new brand essence, “Save money. Live better.” Recently, she led the creative team for the refreshed brand identity of eBay that signaled strategic changes of eBay Marketplaces and a cleaner, more contemporary experience.

A frequent speaker and design judge, Mathews Hale was featured as a “Symbol Master” by AIGA and was selected by Graphic Design USA as one of the 2013 “People to Watch.” Her work has been published in design books such as Designing Brand Identity, Go Logo, LogoLounge V and Symbol, and featured in leading design publications such as Communication Arts, Graphis, Identity, Mohawk Show 9 and PRINT. She currently serves on the AIGA national board of directors where she has spearheaded a Women’s Leadership Initiative.

Matthew Muñoz is chief design officer and partner at New Kind, a company whose purpose is to bring people together to share in the adventure of creating the future. Muñoz uses design methods to facilitate collaborative experiences, shape organizational culture, craft stories and brand identities, and ultimately help New Kind’s clients shape their communities.

In 2014, Muñoz co-founded the Hopscotch Design Festival, a two-day gathering to discover the people designing the future. He’s a nationally award-winning designer, and in 2013 was honored with a Triangle Business Journal “40 Under 40” leadership award. His work has been recognized by AIGA chapters, The Webby Awards, The Type Directors Club, The Advertising Club of New York, HOW Magazine, and Communication Arts.

Andrew Twigg is an assistant teaching professor at the Carnegie Mellon University School of Design, where he focuses on web design, visual communication, and cross-media design systems, and is an independent designer practicing visual-verbal design strategy, branding, and web design.

Prior to establishing Andrew Twigg Design Studio, LTD, he lived in Chicago, where he worked at startups and in agencies on established and emerging consumer and business-to-business brand and content strategy, web strategy, and SEO.

Jennifer Visocky O'Grady is an author, designer, and educator, whose work is recognized by HOW, Print, and Communication Arts, among others. She’s a professor and chair at the Art Department at Cleveland State University, a public research university where, for the past 15 years, she has dedicated herself to providing access and opportunity to a diverse group of aspiring creatives. Together with her husband and creative partner, Ken Visocky O’Grady, she has co-authored three internationally distributed books (Design Currency, The Information Design Handbook, and A Designer’s Research Manual) that strive to make academic concepts approachable while celebrating the power, impact, and potential of good design.

Her leadership with AIGA has spanned more than a decade and includes roles as faculty advisor, Cleveland chapter president, education chair, advocacy chair, advisory board member, and national design education steering committee member. She presents workshops and lectures at creative industry events, including those held by AIGA, HOW, and RGD, and is committed to promoting the value of design to external groups like NASA and the Canadian Institute For Advanced Research (CIFAR).

News from AIGA

New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
future.

New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.

New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.