Women Using Technology

Women Are Using Computers and Technology More Than Ever

The first productivity - killing topic we will talk about is Email

Even though I can't see or hear you I imagine there's a big groan when we talk about email. I get 120-140 emails a day. If you don't have a system for email it will overwhelm you and break your spirit. I handleemail with a number of tactics.

First, I make an absolute commitment to myself to not continuously process (i.e. read, respond and react) email throughout the day. Notice I said process and not "check." I process email three times a day. I come in a few minutes early just to do this, uninterrupted, in the morning. Then I process it right after lunch and then again at the end of the day. I use a Blackberry with email access to check for urgent messages and changed or cancelled meetings and prune my messages along the way. If there's something that's absolutely critical, I'll address it but I am careful to not fall into the trap of falling into constant email fire drills. Each processing session takes approximately 15 minutes, and I try to limit my email work to less than an hour a day.

5 Benefits of Networking Virtually

We live, work and play in two worlds today! They are equally important, inter-dependent and mutually beneficial. This is the first of a two part series on the benefits of networking in both the virtual/web world and the in-person/face to face world. I have built my business brand from 2006 from ground zero engaged in these two worlds.

Rewind...

October 2006, I was sitting on my lanai in SW Florida not working. I made a career and life change in August 2006, that simply didn’t work out. Stunned and shocked I never thought I’d need a plan B, but thank God I had one. In February of 2007, I launched my first brand: Train with Shane, a sales and marketing training and consulting company in Ft Myers Florida.

6 Ways to Get More Personal in a Digital World

How to get more personal in a digital world? How do we turn all the Tweeters, Facebookers, LinkedIners into actionable tangible relationships?

I use TweetDeck as a social application that helps me organize and monitor my social platform activity. Sometimes I watch my Twitter friend stream pulse by and am astounded with the activity per 15 seconds! Somehow we have to find a way to leverage all this activity into tangible results be it a referral, customer, inquiry.

When used correctly in a social media marketing campaign, Twitter can be a powerful tool to get your company's information out to customers and potential customers

Twitter can be used to promote specials, give away coupons, advertise new products and connect with customers on a personal basis to inspire loyalty to your business. However, in order for you to successfully connect with and marketing to the right crowd you're aiming for on Twitter, you need to read these 5 tips for Twitter success.

1. Make a reasonable follower goal

It's unlikely that you're going to get millions of Twitter followers (unless you're famous), and after all it's better to get 100 good followers who will actually read what you tweet rather than 1,000 spam accounts. Focus on gaining quality followers and grow your network over time. However, if you grow your network too large, you may not be able to keep all your followers happy. If you can get 1,000 good followers who actually interact with you, that's great. If you find yourself at 1,000 followers, next shoot for 5,000 quality followers.

While Facebook may hold the lead in the realm of social media, location-based Foursquare continues to grow and show that it may be a worthy competitor

So what is location-based social media, how are people using it, and how can you use it to promote your business?

Don't know much about Foursquare?

This social media site works with an app on your phone to track businesses and other places you frequent. When you "check-in" to a location via your phone, it shows up in Foursquare and keeps count of how many times you visit certain places. Some businesses will offer specials or discounts to those who frequent their business and check in via Foursquare.