I was talking to a printing company in my area only yesterday about their marketing, and asked how many VDP jobs they were selling. I worked with this printer previously and know that they were equipped and ready to run variable data transactional jobs three or four years ago. Today, they are running little or …

In developing a strategic marketing plan for your printing business there are many factors to consider, and the list starts not with advertising considerations but on the operational side. This is because the PressReady Marketing system is based on the idea of building your business as a brand. Branding is a fashionable term nowadays, but …

Using just one PressReady direct mailer may help you achieve exactly the results you need, but consider how you can boost the effectiveness of your campaigns by combining two or more of our mailers strategically. Try segmenting your mailing list and select the mailers that will be most effective for each group. Or use a …

What kinds of customers, with what kinds of print jobs, are you sure you can deliver complete satisfaction to each and every time? If there is a short list of answers then you are well on your way – these are the customers who will work with you loyally without comparing prices very much. These …

PressReady Marketing was founded to help printers help themselves to more sales and profits. We provide a set of tools that you can use to mount a regular advertising campaign – using them consistently can make a huge difference to your business. Our mailers are carefully considered to fill particular marketing needs of small printing …

What our customers say…

“We love the newsletter - keep it coming! We've picked up quite a few new customers, and brought back a few old ones.”Stant Willie
Wilcor Graphics, Norcross, GA

“I'm very happy and satisfied with the postcard and the results we've been getting with it.”Keith Henderson
SD Visual Images, Marlborough, MA

“Your PrintHints mailers are beautiful, your postcards as well, I really like them. It’s the designers who will benefit from the PrintHints newsletter. It’s so well done – I’m very impressed.”Roger Samuels,
Sterling Color Printing, Manchester, CT

“What convinced my contact to give us a try was PrintHints. Now they give us all the work that was previously going out to four printers.This account is worth about $100,000 to my company and it is directly attributable to your PrintHints newsletter.”Brad Knauer,
Pentzer Printing, Columbus, IN

“We use the postcards and they've worked wonders....We've done about eight mailings in just over four months and it's just amazing. I don't know the exact numbers, but it has to be about 30-40%. ...We're seeing people just walking in off the street who have never been in here before. And these people are making big decisions. They'll say, 'We didn't know you could do all of this. We thought you were just a little business card printer.' But now they know - we can do everything!”Steve Hanson, Printing Impression, Kennesaw, GA