Tuesday, February 7, 2017

In his personal account to Facebook Tuesday, COO Sheryl Sandberg announced an update to the benefit of employees of the company, the new and improved to facilitate the lives of new parents and employees in similar grief.

Friday, June 10, 2016

When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice.
From URL length to keyword usage to canonical issues to folders to
status codes, it’s all listed in this infographic. We hope you enjoy
this resource.

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those of a guest author and not necessarily Search Engine Land. Staff
authors are listed here.

We believe the core solution to this app proliferation
and fragmentation problem lies in understanding the relationships
between apps, services, and content on mobile. We want to provide people
with a direct path to what they want, when and where they want
it — without toggling between multiple apps.

In development for about 18 months, Evie indexes app content,
delivers web search results (via Google) and directs users to structured
data Entity Cards that correspond to local places and entertainment
content (movies, music). Zhao describes all this as Evie’s “action
graph,” consisting of “more than 50 million entities, 500 million facts
and 100 million deep link connections encompassing apps, local places,
movies and TV shows.”
Below are some screenshots based on a range of searches I conducted earlier today.
Zhao told me that Evie will try to bring users to the best available
experience, regardless of whether on the mobile web or in apps. It
defaults to the mobile web, unless a mobile web experience doesn’t exist
or otherwise doesn’t offer the intended outcome or functionality (e.g.,
Uber). In that case it will take users to Google Play for an app
download.
“We want to take users down the path of least resistance,” says Zhao.
Accordingly an app download is kind of a last resort because it creates
friction and erects barriers for users.Google is similarly working on addressing the mobile web-app divide
with App Streaming, Instant Apps and App Indexing. Evie will also be
able to utilize many or most of these tools ultimately as part of its
user experience.
At a conceptual level Evie is somewhat similar to Relcy;
however Zhao is quick to distinguish his company’s effort. “We’re not
an app,” he says, among other things. Evie is not on iOS because Apple
doesn’t permit third party launchers. However it’s working on various
other ideas the iPhone.
The great challenge now for Evie is to offer a simple and obvious
proposition to users. Metasearch died on the PC because people didn’t
see it as better than Google. Accordingly, and although Evie is a search
engine, the company may need to position itself in ways that avoid
direct comparisons with Google and instead emphasize unique features or
use cases, such as the ability to bookmark any site or search result on
the homescreen.