Print Newsletters: Two monthly newsletters are published. Strategic Health Care Marketing, published since 1984, covers business development and marketing issues concerning health care professionals in hospitals, health systems, managed care, and other healthcare organizations. eHealthcare Strategy & Trends focuses on the ways in which leading-edge healthcare organizations use the Internet and technology to achieve their business objectives.

Special Reports: Timely reports of keen interest to the health care industry are published.

Conferences: Several audio conferences are held each year to provide important, topical information of concern to the health care industry. In addition, a number of on-site conferences are supported by the organization.

eHealthcare Leadership Awards: This leading awards program recognizes the very best Web sites and business improvement initiatives of a wide range of organizations.

Career Center: Positions that are available at health care organizations and agencies throughout the United States are posted. Also, those seeking a position can post a listing.

II. Management

Michele von Dambrowski: Michele is the chief executive officer and founder of Strategic Health Care Communications as well as editor of Strategic Health Care Marketing. She has more than 30 years of experience in publishing and the health care industry and is a graduate of Boston University.

Mark Gothberg: Mark is chief operating officer of Strategic Health Care Communications and editor of eHealthcare Strategy & Trends. He has more than 35 years of operational, financial, and marketing experience in a range of industries. Mark is a graduate of the University of Connecticut with a degree in chemical engineering and holds an MBA from Columbia University in New York City.

An excellent Web site physician finder combined with an option to request an appointment can deliver the most revenue. Health risk assessments integrated with health content and services also have high-revenue potential.