OAM
The OAM is a consultative association which was founded in 1994. All the participating museums are members of the Dutch Museum Association and Amsterdam Marketing.

MOAM
The MOAM is the marketing consultative association of the Museums of Amsterdam (OAM). It is a consultative agency among all the marketing and communication directors. The communication directors advise the OAM and are contractors therein.
Chairman: Marije Kool, Deputy Director Zaans Museum
Chairman: Barbara van Amelsfort, Manager Marketing, Programming and Public Services, Hortus Botanicus Amsterdam