our story

WE BELIEVE ENTREPRENEURSHIP
IS ESSENTIAL TO HUMAN FLOURISHING

Peter Drucker defined entrepreneurship as a “manifesto of dissent.” By that he meant that the entrepreneur stewards a sacred trust to make things better, no matter his domain of practice or his chosen sphere of influence. It’s in their spiritual DNA. They are born (and made) to innovate; born (and made) to serve people in unprecedented ways. They find a way. We believe that a world without the entrepreneurial spirit is an impoverished world. So, we made it our mission to help global entrepreneurs inspire a better world.

2001

ORGANIZATION OF THE FOUNDING COMPANY.

The Helixx Group is co-founded by Jim Van Eerden and Paul Brooks, later followed by Helixx Holdings, Helixx Partners, and a family of subsidiary companies.

SEE MORE

2002

FIRST ‘START-UP’ CONSULTING ENGAGEMENT.

The first Helixx consulting engagement was to help entrepreneur Daryl Heald launch a philanthropic movement called Generous Giving.

2003

FIRST FILM PROJECT.

The first Helixx film venture was to help fund the short film called MOST, which went on to be nominated that year for an Academy Award.

2004

FIRST PUBLISHING VENTURE.

Helixx teams with client Tom Crow, Cobra Golf founder, to produce a film and a series of book publications about the legendary golfer, Bobby Jones. This leads to the launch of other publishing subsidiaries, including Lifeⁿ Books.

2005

PIONEERING VENTURE IN FILMANTHROPY.

Helixx client Jim Stovall’s best-selling book The Ultimate Gift becomes the nation’s first “filmanthropy” project, raising more than $26M for charity. Helixx follows this with award-winning educational documentaries Running the Sahara (produced with Matt Damon) and WarChild – both of which carried a philanthropic mission and raised millions of dollars for charity.

2007

Executive consulting

Helixx serves an executive consulting role for Bella, the #1-rated film on Fandango and Yahoo Movies, on behalf of Stephen McEveety (producer of Braveheart and Passion of the Christ).

FIRST CORPORATE CAUSE MARKETING ACTIVATION.

Helixx is retained to help design PepsiCo’s first major activation of a cause marketing campaign, Refresh Everything, resulting in the ground-breaking decision to channel marketing dollars into charitable work.

2010

LAUNCH OF CENTER FOR MISSIONAL

Helixx client Timothy (TK) Krupa initiates a co-venture relationship to help create a services practice specifically for entrepreneurs aiming at a “double bottom line” which resulted in the formation of The Center for Missional Entrepreneurship and consulting projects for social influencers like Timothy Keller and City to City.

2011

PIONEERING SOCIAL COMMERCE COMPANY

Helixx teams with CME and client Dale Partridge to help launch a pioneering company in the social commerce market called Sevenly to help promote awareness and funding for the world’s greatest causes, now the leading expression apparel and accessories company in the world.

2012

FIRST ONLINE TRAINING PRODUCT.

Helixx works together with CME and client Brad Voeller to help inspire the rising generation of entrepreneurs by launching an online course about “Moving from Ideas to Execution” with online educational services company Lumerit.

2014

FIRST SOCIAL PURPOSE NETWORK ACTIVATION

Helixx works together with CME and Cherokee Gives Back to help launch The GoodXchange at goodX.com, helping corporate brands engage with consumers in a cause-driven exchange to create brand warmth and deeper consumer engagement in the market through campaigns like Red Nose Day.

2015

FIRST FAMILY OFFICE (MRI) FINANCING TRANSACTION

As a founding investment partner, Helixx works as part of the Board of Directors of Mission Athletecare to facilitate a $35 million family office financing led by Hap Klopp, founder and previous CEO of The North Face, and two other prominent family offices as reported here .

2016

SERVING LEADER VENTURES

Helixx sells Serving Leader Ventures, a content and company based on the international best-selling book, The Serving Leader, to Aspirant.

2017

THINKER.EDUCATION LAUNCH

Helixx announces the launch of Thinker.Education, aiming to provide the world’s leading free library of short courses about life’s big questions as an alternative student scholarship platform for engaged parents, grandparents,, employers and mentors.

our mission

FOUNDER & MANAGING DIRECTOR

Company founder Jim Van Eerden has always had a passion for combining business and mission, for the intersection between entrepreneurial enterprise and cause. His unique experiences, including start-up roles for Global 2000 and fast-growth early stage companies, has earned Jim a reputation as one of the nation’s leading “blended value” strategists. His partners and colleagues and staff all share the vision to help global entrepreneurs inspire a better world.™

Helixx protagonists also share a belief in the idea that People Matter – and that each person is made with a spiritual equivalent of their natural DNA that gives them gifts to share with the world. A part of our work is the high calling of helping people to know that truth, and to live in light of that reality. We do that in part through our partnership with The Center for Missional Entrepreneurship.

Jim and his wife Rachel seek to live this mission in their personal lives, too. As parents of 11 children, they enjoy hosting “entrepreneurial and missional co-conspirators” at their homestead in North Carolina as a part of the Helixx and CME experience.

“I never perfected an invention that I did not think about in terms of the service it might
give others…I find out what the world needs, then I proceed to invent.” - Thomas Edison

work in progress

A FEW SELECTED VENTURES – IN THE FORGE, AND MAKING A MARK IN THE WORLD

MISSION ATHLETECARE

A new category of innovative consumer goods products designed by athletes for athletes to enhance athletic performance.www.missionathletecare.com.

GOODXCHANGE

A social purpose network that replaces an “impression” with an engagement model that raises money for great charities.www.goodx.com

SEVENLY

A lifestyle products company that creates the world’s leading “cause art” to raise funding and awareness for great charities.www.sevenly.org

THE SNIPPET APP

A market-leading app that is redefining the publishing and reading experience through an integrated media experience.www.thesnippetapp.com

SERVING VENTURES

Based on John Stahl-Wert’s best-sellingleadership books and tools, Serving Venturesoffers transformational training globally.www.servingventures.com

Thinker Education

A pioneer in the “learn-to-earn” movement, Thinker Education rewards students with scholarships for college and other life experiences.www.thinker.education

some artifacts

PROJECTS REFLECTING THE
“DNA” OF WHAT WE VALUE

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Helixx partners with client Josh Shaw and some of the world’s greatest athletes – including Serena Williams, Dwayne Wade and Mia Hamm – to co-found MISSION Athletecare, comprising a new category of consumer products designed by athletes for athletes.

Helixx partners with Cherokee Investment Partners and its non-profit arm, Cherokee Gives Back, to help launch The Great Footprints Award and The Great Footprints Fund to inspire a new generation of economically and environmentally sustainable development.

Helixx and CME partner together with client Dale Partridge and the team at Sevenly to help launch a pilot for a reality TV show that shows ways in which Sevenly is helping to inspire a generation toward generosity, featuring in the first show an experience with Autism Speaks.

Helixx and CME team together with Grove City College and College Plus to create a unique, roundtable-based online course on Entrepreneurship, accredited for three college credits and featuring a variety of practical experiences and seasoned perspectives for young entrepreneurs.

Helixx and CME co-found Serving Ventures with client John Stahl-wert to create and distribute content based in part on Stahl-wert’s international bestseller, The Serving Leader, to offer organizational training and licensing relating to The Serving Leader.

Helixx and CME team with New York Times best-selling author Timothy Keller to promote a commitment in the faith-based community to love and serve the great cities of the world through participation in a social media movement called God Loves Cities.

Helixx partnered with MISSION Athletecare to organize The M Foundation and The M Awards, a national recognition of athletes who give back to their communities in extraordinary ways, demonstrating leadership by example on and off the field of competition.

Helixx partnered with Academy Award winner Matt Damon to increase funding and awareness for the water crisis in Africa through the celebrated documentary film Running the Sahara and the launch of the new water NGO H2O Africa (now water.org).