London's Unpackaged Grocery Shop: No Packaging Whatsoever

I can't fathom a better way to reduce waste created by plastic bags and other packaging than by eschewing the stuff altogether, which is precisely what London's Unpackaged grocery shop does. WeHeart has more:

Beginning life as a market stall in 2006, Unpackaged is a unique and brilliant concept that is so simple it hurts, especially considering the sheer amount of packaging waste that is ridiculously filling our planet's landfill sites. Within the beautifully designed shop, organic whole foods, dried fruit, nuts and seeds, herbs and spices, even refillable oils, vinegars and wines are all available to place straight into your own containers, that you will have brought along with you … if you haven't then reusable bags are available.

So simple it hurts. Exactly. There are a number of fantastic photos (like the few below) on the Unpackaged site.