The Translation Connector for Marketo

Smartling’s integration with Marketo is easily configured with no developer support required and quickly extends Marketo with automated capabilities to submit and manage content for translation by your preferred translation vendor. The translation connector is managed from within your Smartling account, so translation vendors can access your content for localization without requiring direct access to Marketo. This integration will automatically handle the import and export of content, removing the need for copy and paste to manage your localized campaigns.

How Does The Translation Connector for Marketo Work?

Step 1. Submit content for translation
Smartling’s powerful platform can handle any Marketo email content. Access detailed information for every email, including the publication status, when it was last updated, and a list of current languages. Select your target languages and start translations with one click.

Step 2. Translate your content leveraging Global Fluency Platform’s automated processes.
Smartling’s Global Fluency Platform gives you complete transparency into spend with real-time reporting and analytics well before the job is complete, which allows you to analyze process efficiencies in time and spend, and over time improve your translation process.

Step 3. Monitor and track progress from the Smartling Dashboard
After content has been submitted, the Smartling Dashboard will display a progress indicator for each language. You have the flexibility to add additional languages, make changes to the content, filter and search content by type and keywords, and check the status of selected items.

Step 4. Get translated content back and publish.
Once each email is translated, reviewed and approved, automatically publish the translations to WordPress. No copy-paste required, which gives you more time to focus on other tasks at hand.

Key Benefits and Capabilities of Smartling’s Marketo Connector

Faster Time to Market and Significant Cost Savings
Speed up time to market by eliminating 90% of the manual translation and localization processes.

Automation

Automatic change detection for content updates

Translation memory

Complete Control and Visibility
Track the status and cost of translation projects, and communicate directly with all stakeholders. Customize translation workflows to streamline, expedite and adapt to changing business requirements.

Centralized project management

Robust custom workflow engine configurable per language

Direct line of communication

Issue management tools

Flexible Translation Options
Work with professional translators of your choice – including specialty translation agencies, freelance translators, internal employees and more – across all translation projects and target languages.