Van Reijmersdal, E., Neijens, P., and Smit, E. (2005). Readers’ reactions to mixtures of advertising and editorial content in magazines. Journal of Current Issues and Research in Advertising, 27, pp. 39-53.

[2] I used circulation audit figures of newspapers (2012) (from their websites, industry circulation audit reports) and Nielsen data (TV and radio stations) (2012) and methodically referred to one of every six texts listed in the six DMAs in the compilation. Additionally, newspaper and magazine circulation at the U.S. national level was applied to the six DMAs, proportionately. This was based on population in the DMA vis-à-vis the national US population.

[3] In the compilation, artdesigncafe.com referred to the DMAs as structured by the U.S. Travel Association (February 2014; see their website).