nielsen

In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
right choice.

What’s in the eBook?
Get this ebook The Secrets To A Successful Innovation Program to find insights from over 100 Brightidea customers and exceptional innovators, including heavyweights BT Group, Cisco, GE, Motorola and more, sharing responses to key questions most enterprises ask – and stats that back up the narrative, like:
-Humana experiencing $6.2 million in cost savings from a single innovation challenge campaign.
- More than 75% of Nielsen’s innovation challenges resulting in an idea that was implemented.
- 95% of Global 500 companies saw improvement in their innovation program.
Take a look by filling out the form to download the eBook – and then reach out and let us know if you’d like to be the next success story!

This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

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