Every time there’s a new Hobbit film in the pipeline, Air New Zealand produce another Middle Earth-inspired promotional video, usually with a helping hand from a collection of the trilogy’s stars. It’s a smart publicity stunt, and as you’re reading this… it looks like it worked (again).

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This time we’ve got Elijah Wood, Sylvester McCoy and director Peter Jackson all participating in a new air safety video as they point out the plane’s oxygen supply and nearest exit in the event of an emergency.

The airline’s flight attendants appear, complete with elven hair and ears, as the actors and director take to NZ’s stunning green scenery to deliver portions of the all-important dialogue.

The airline’s latest effort – titled The Most Epic Air Safety Video Ever Made – follows 2012’s An Unexpected Briefing, to coincide with the release of the series’ first film, An Unexpected Journey.

The Hobbit: The Battle of the Five Armies concludes Peter Jackson’s epic trilogy and stars Martin Freeman, Ian McKellen, Evangeline Lilly, Cate Blanchett, Richard Armitage, Orlando Bloom and more. It is released in UK cinemas on 12 December 2014