Money News

Aviva aiming to raise money management awareness

Thu 10th Sep 2009

In its new television advertising campaign and Roadshow Aviva has claimed it is aiming to raise awareness of money management problems.

Angela Seymour-Jackson, intermediary and partnerships director for UK Life at the organisation, pointed out that every one of the company's advisers has key points in their life when their career evolves.

"We have developed this campaign to encourage advisers to share those experiences and in turn help others at similar points in their careers," she explained.

She hoped the Aviva Roadshow - which starts on September 12th - will have a positive effect on people's understanding of their money, by offering free "financial health checks" to those in attendance.

There will also be health advice from athletes on the 11-stop tour of the UK.

The company recently released the results of an online survey that it undertook to see which public figure had said the most memorable nonsensical comments.