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small luxury cars

Lexus has said it could never build a car priced under $30,000, because it wouldn’t be a Lexus, it would be a Toyota.

That’s a respectable position to take, because it gives the luxury brand at least a little separation from its plebeian cousin.

Other luxury automakers have decided against that strategy and built entry-level vehicles designed to entice younger buyers into their brands. That decision, though, cheapens the brand for more upscale buyers.

Today, that large luxury mentality still exists in the form of the Lincoln Navigator, Cadillac Escalade, Lexus LX and of course, Rolls-Royce and Bentley still embrace the large-and-in-charge attitude. But there’s also a new class of luxury developing; cars that are small and cheap (in comparison) and sip fuel while still surrounding the driver with plenty of dead cowskin and oodles of distracting technology.

Keep reading for a glimpse into the world of smaller and cheaper luxury cars.