When company CEOs make big statements about change in mission my skeptical journalistic brain kicks in. Is this a PR move, or a change to address advertiser pressure, or something more deeply held and profound? For Facebook CEO Mark Zuckerberg, the changes he and the Facebook team are implementing could be missed in the massive noise of Internet pronouncements. But that would be a mistake. Fakebook is already a powerful global force.

Mark Zuckerberg is a famous dude and, as fans do with anyone who is famous, they like to show their appreciation in … inventive ways. One particular fan of the Zuck decided to really nail down her love for the Facebook founder. On Thursday, Zuckerberg shared a manicured hand on his Instagram that features the Facebook logo, the “heart” and “like” reactions, and, naturally, Zuck’s likeness. Whether he was more enamored or surprised by the gesture isn’t known, but he definitely liked it enough to share : A post shared by Mark Zuckerberg (@zuck) on Jun 22, 2017 at 4:58pm PDT The image is accompanied by a caption that indicates this is the first time Zuck’s seen something like this and the hashtag #fcs2017.

Two men get into the Pride Month groove on the Los Angeles streets in this colorful music video that’s also a retro-inspired meet cute. Released by the DanceOn Network , the video stars dancers Derek Tabada and Will Johnston , who sport jewel-toned Paul Smith suits as they perform a playful, acrobatic routine to the tune of singer-songwriter Dylan Hyde ’s “Clearly.” Eagle-eyed viewers may recognize Johnston, who also choreographed the number, from “ The LGBTQAlphabet ,” a similarly queer-inclusive video produced by Equinox in collaboration with the LGBT Community Center and released earlier this month. At one point, the dancers strut their stuff in front of Paul Smith’s West Hollywood storefront , which received a rainbow makeover earlier this month as part of an Instagram Pride Month initiative . DanceOn CEO Amanda Taylor told HuffPost her company hoped to “act as an ally and an advocate” for the LGBTQ community by releasing the video, which aims to “channel artistic expression for positive change.” Last year, the group produced a contemporary dance homage to Orlando’s Pulse nightclub tragedy that has since received over 2 million views on YouTube . The Paul Smith storefront, of course, is typically painted pink , and is known as one of the most photographed locations of its kind in Southern California. Unveiled June 7, the new paint job is one of five “rainbow walls” created by Instagram to “strengthen relationships through shared experiences,” particularly among members of the LGBTQ community. Visitors are asked to share images of themselves in front of the five walls, which will also appear in London, Madrid, Cleveland and Nashville, Tennessee, with the hashtag #KindComments so that others can use Instagram to find a “community of support.” “For Pride, we hope the rainbow walls become physical structures that inspire kind comments and support,” Instagram’s Chief Operating Officer Marne Levine told HuffPost, “but equally create an opportunity for people to come together on Instagram to support the LGBTQ community.” Take a look at some photographs from the June 7 rainbow wall debut below. Find ways to celebrate Pride by subscribing to the Queer Voices newsletter . — This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website

Chicago Cubs star Addison Russell’s wife is filing for divorce … just 2 weeks after the MLB opened a domestic violence investigation against the All-Star infielder. Melisa Russell had addressed the split on Instagram earlier this month … hinting…

Oops, they did it again. Russian hackers that is, this time hiding a sophisticated malware operation in Britney Spears ’ Instagram account. A gang of Russian hackers notorious for spying on foreign governments, diplomats and military facilities has come up with a clever back-door Trojan marriage between their operation and social media — most notably Spears’ Instagram, according to Slovakian cyber-security firm ESET , which discovered the ruse. The account — hopefully — wasn’t being used to target victims. Rather, it was used as a kind of camouflaged command center for the Turla hacker system. Comments posted to the site linked to a central server that sent instructions and trafficked hacked stolen data to and from computers infected by malware

Instagram is kicking Pride month off with a colorful new initiative that aims to encourage support for queer people around the world. On Wednesday, the app transformed the all-pink, oft-photographed facade of Paul Smith’s Los Angeles store into the first of its five “rainbow walls.” The wall was unveiled by Mayor Eric Garcetti at an evening ceremony that was attended by Instagram influencers Justin Blake , Raymond Braun and Jacob Tobia , along with other members of the city’s LGBTQ community. The walls, which will also debut in London, Madrid, Nashville and Cleveland later in June, will each be emblazoned with the #KindComments hashtag so that visitors can use the photo-sharing app to find a “community of support” nearby, according to Instagram’s Chief Operating Officer Marne Levine . In honor of Pride month, @instagram painted the famous @paulsmithwall on Melrose ✨ Stop by the geotag above and celebrate equality and love #kindcomments A post shared by Gray Malin (@graymalin) on May 31, 2017 at 5:27pm PDT The company’s mission, Levine said, is “to strengthen relationships through shared experiences,” and the “rainbow wall” initiative is one of many similar efforts that aim to do just that. “Every day we see members of our community coming to Instagram to share their passions and experiences,” she told HuffPost.