In a sea of online competitors, how do you create differentiation?
As business professionals, building an online personal brand can set you apart. Not only can it help you cut through the clutter, but also allow you to make meaningful connections.
Whether you’re a healthcare provider, real estate professional or chef, developing a powerful personal brand can be … [Read more...]

Foolproof Formula to Incredibly Catchy Blog Titles
With close to three million blog posts published each day, getting content in front of the right reader is a challenge. The key is a juicy, eye-popping blog post title that compels the reader to pay attention and take action.While content and title are equally important, a catchy title is what gets them in the front … [Read more...]

We live in a noisy online world.
From social media to the blogosphere, consumers know they have the power to choose when, how, and why they connect with businesses online.
Just as the effectiveness of telephone and door-to-door sales faded over time, so has online marketing. This makes it essential to create a credible online presence, one that keeps you in front of your … [Read more...]

Social media strategy isn’t a one size fits all solution.
Each one tailored to meet the marketing needs of a specific business or brand.
Even so, there are a few core elements of a social media marketing action plan that are mandatory for successful execution.
Whether you've already rolled out your strategy, or are eager to get started, add the five strategic … [Read more...]

It’s no secret. Google Plus is a powerful online tool.
From search engine optimization, to social signals and semantic search, Google Plus is a veritable wonderland of opportunity for savvy business professionals.
However, while you might be aware of Google Plus, adding it to an integrated social media marketing campaignis another story.
New is scary, and so is … [Read more...]

Regardless of the social media network you have chosen to use to market your business, one thing is certain. Without a way to accurately track and follow key success indicators, your efforts are in vain. Below are four social media metrics that every business must track and measure.
1. Leads and Sales
While social media might feel like an inexpensive way to market your … [Read more...]

A blog is one of your most powerful business marketing tools. It can connect you to the exact right customers through well-written, value-driven content.
However, while уоur blog іѕ a terrific marketing tool, you don’t want to chase your readers away with too many shiny “buy!” buttons and flashy calls to action.
Yоur blog is not just a content disseminator. It should be a … [Read more...]

Video is an increasingly important medium to add to your online marketing arsenal.
With more than 1 billion unique visitors frequenting YouTube each month, and over 6 billion (yes billion...not million) hours of video watched online each month, video marketing is well worth the effort.
In fact, with statistics like that, the question should not be whether or not you will … [Read more...]

You write great content, share it across the web, and eagerly wait for readers to find your blog.
But day after day, nothing happens.
Your readership isn't growing and your social interaction is non-existent.
Sound familiar?
If you want to gain loyal blog readers, you must find a way to connect with people eager to consume and share your content.
Below are four … [Read more...]

Social media. An opportunity to elevate a conversation, foster community and challenge the status quo.
It is also a place for heated debate as was the case yesterday.
Mike Allton, a social media and Internet marketing consultant and Google Plus evangelist, shared an article that instantly ignited a heated discussion between the Google Plus community and the author of the … [Read more...]