Jeff is currently going through his annual Product Launch Formula launch, and he’s released The Blueprint, which is an all-new downloadable 18-page PDF that walks you through each step of his PLF launch process, as part of his pre-launch content.

The Blueprint and his upcoming Lesson #3 is the most important piece of pre-launch content so far, because he’s basically going to lay out the entire launch strategy he and his students use, and set you up for launching your own product, service, or business successfully.

So if you’d like to attend the next LIVE Masterclass where Jeff Walker walks through the entire Blueprint… including a live Q&A session during the broadcast so you can get all of your questions answered, then register here now.

It’s 100% free to attend – there’s nothing for sale during this Masterclass, but free access will be available for a limited time.

In this previous post, we talked about 4 easy ways to have other people help you create products you can launch using Product Launch Formula. In this post we’ll look at several more options for creating high value products quickly with very little work

Last time we discussed having somebody interview you and record it, but an additional way to create a product quickly is for you to interview another expert in your field.

Just as with the previous example, you can either interview this person privately, or you can do it via a live teleconference with other people listening in.

Either way, you’ll have the recordings and transcript to sell using a product launch, or to give away in whole or in part.

Tip: You can create a joint venture where you “swap” interviews with your partner. That means you interview your partner, and in exchange he or she interviews you.

After a couple of hours on the phone, you will have created two separate products that you can both sell to your audiences.

The key to creating a great end product is to ensure you’ve done the right preparation upfront.

You’ll want to give your JV partner an outline that lets them know the general flow of the call, as well as examples of the types of questions you might ask.

However, you should not script the call. Don’t give your partner the exact outline with the exact questions you intend to ask.

And be sure your partner knows that any outline you provide is merely a rough outline, otherwise both of you will sound unnatural and robotic as the interview progresses, which will significantly devalue your finished products.

The point is that you’ll want to prepare your partner so that they know what to expect. If they know what to expect, they’ll be more comfortable during the call. This preparation is especially important if you’re working with someone who doesn’t usually do interviews.

Here are two more tips for creating a great interview:

1 – Talk to your partner beforehand. If you don’t know each other that well (or at all), it’s a good idea to chat on the phone for a while the day before. You’ll feel more comfortable with each other, which will make your phone interview go a lot more smoothly.

2 – Send out reminders to your partner. It’s up to you to make sure your partner has all the information they need about the call, such as the exact time, date and the phone number they needs to dial if it’s a conference call.

You’ll want to provide this information immediately, then send a reminder a few days before the call, and a final reminder within 24 hours of the call. Your intervene is likely to be busy, so you need to make sure they give your interview the priority it needs.

Idea 6. Invite A Panel of Experts To Join A Teleseminar

We’ve just talked about creating a teleseminar by interviewing one person, but you can take this idea even further by putting together a panel of experts and create a 60 to 90 minute teleseminar.

Once again, you not only have the live call to sell as a product (with inbuilt scarcity since it has a fixed deadline), you’ll also get to sell the recordings when the call is over.

This is one case where “the more, the merrier” does not apply.

If you invite too many experts, then some people on your panel won’t get a chance to talk. Or even worse, the call could end up becoming a chaotic shambles because everyone will try to talk over one another. That’s why it’s a good idea to limit your panel to roughly three experts.

The key to coming up with a great panel is to create some diversity. That means you’ll want to pull together a group of experts who’re likely to disagree with each other on some points.

We’re not talking about them getting into heated arguments here, but rather enough disagreement to create a lively debate.

Example: Let’s suppose you’re creating a panel of experts to talk about losing Weight. You might invite these experts:

Somebody from a group such as Weight Watchers. This person would likely focus on the benefits of consistent portion control as the secret to losing weight.

A low-carb expert who would focus on offering dieting tips that revolve around eating low-carb foods.

A bodybuilder who would talk about the importance of eating a “clean,” balanced diet, plus doing regular cardio and weight lifting to build lean muscle.

The slightly different viewpoints would no doubt generate some good discussion around the topic, without the participants coming to blows.

So what happens if you have more than three experts that you’d like to get on the phone with you?

Simple – you just use this next product-creation idea…

Idea 7. Create a Call Series

Your product doesn’t need to consist of just one call. Instead, you can create a product with a higher perceived value by creating a series of calls.

This series can consist of:

Individual experts who you interview

Having other experts interview you

Interviews with a panel of experts

Or a mix of interviews with individuals and panels

In order to sell a series of calls as one product, the calls need to be tightly related.

Example: Let’s say you invite six traffic-generation experts for six individual interviews. You might have:

Someone who’s an expert with social media

A SEO (search engine optimization) expert

An expert blogging expert

A JV manager or affiliate marketing expert

A content marketing expert

An expert in getting free publicity

You can do hold call a week for a 6-week call series called “Six Secrets To Profitable Marketing” or “6 Weeks To A More Profitable Business” or “6 Ways to Quickly Grow Your Sales And Profits”.

So as you can see, there are a variety of ways for you to create text, audio and video products and even hold profitable live events with your JV partners.

In some cases – such as with live events – you can even turn one product into two products (the live event and the recordings).

Of course, having a product is one thing. Getting it to market in the fastest and most profitable way is something else entirely.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or LessCreating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Despite our best efforts, when we are thinking of developing a new product and using Product Launch Formula to release it, finding the time to do everything required can be really difficult.

And yet one of the biggest ah-ha moments I ever had was when I heard Joe Vitale say “Money loves speed”…

So when you have a to-do list that includes creating the product itself, coming up with relevant bonuses, creating the marketing materials, finding JV partners, and everything else, it can be daunting.

But there are ways you can partner up with other people and get their help to create high-quality products, bonuses, and marketing materials. And when you set things up correctly, you can even get their help for free.

Here are 4 ways you can use right now to come up with awesome products you can launch using PLF within just a few days…

1. Work With Partners To Create An Ebook Or Special Report

You can contact one or more well known experts in your market and gather them all together to create a valuable report or ebook. Once it’s done, you can all promote the product to your audiences through a Product Launch Formula style launch, and share in the profits it generates.

There are two different ways to approach this task:

1 – To make it as easy as possible for your partners, you could do the bulk of the work and list each partner as a co-author.

Why would you do this? Simple: If you’re trying to get yourself established as an expert or a prominent player in your niche market, then associating your name with other influential marketers will boost your credibility and reputation. And another marketer will agree to it because they get a new product to promote with a minimum amount of work on their part.

2 – On the other hand, each partner could do an equal amount of work, and each of you takes equal credit and you both or all end up with a product that you can sell.

Naturally if you have multiple authors helping you create the product, say a dozen or more partners, then consider these two different ways for creating a report or ebook.

Example: For illustration purposes, let’s say you’re writing a book about building an online business. Here’s how you might approach this project:

Each partner could writes one chapter covering the topic of their individual expertise. So you would have chapters on traffic generation methods such as SEO, paid media such as Facebook and Google Adwords, social media such as Facebook Groups and Instagram, blogging, and other topics. You’d ask experts on each of those topics to create a chapter covering their best strategies for you.

Each partner would answer the same question. Here you might ask everyone a question such as “If you only had $100 to generate as many targeted prospects to your site as possible, what would you do?”

If you ask a wide range of experts that same question, you’ll get a diverse set of answers, which will make for a helpful and entertaining product.

The benefits for each partner include:

Getting a byline at the end of their article where they can promote their lead agent or one of their offers

Every partner either gets the rights to sell the product, or you give them a “super affiliate” commission (such as 75% or 90%) to sell it on your behalf

Those people who’re newer to the niche can get their names printed alongside known experts which will give them some brand recognition and social proof

But what if your potential partners don’t like to write. Then you might consider…

2. Doing a Joint Venture Webinar

A super quick way to create a valuable product is to gather together one or more partners to do a webinar for anywhere from 30 minutes to several hours.

You can use a stable platform like GoToWebinar.com or Zoom.com, and have the system record the event for you.

The advantage of doing a webinar is that you have the ability to show videos or screen captures with your audience.

For example:

You could hold a web design webinar where you show participants exactly how to download, install and use an HTML editor to design a website.

You can do a blogging webinar where you show step-by-step how to set up and optimise a blog. Your viewers can even follow along on their own computer to set up their first blog if they want to.

You can run a copywriting webinar, and critique a sales letter or some of the participant’s email copy live.

In these examples I say “you,” but of course I’m referring to you or your JV partner.

Example: So, for example, you can ask a copywriting expert to do a webinar with you. You can spend part of the time interviewing him, part of the time having him do a live critique and part of the time fielding questions.

Another advantage is that you’ll end up creating two profitable products you can launch immediately:

The live webinar itself. This is valuable because your participants have a chance to ask questions of the presenters personally. You can offer this webinar as a paid event through a Quick Launch or Seed Launch, or you might even use some of the content as a lead-generating front end offer.

The recorded webinar. You and your partners can sell the recordings outright after you’ve held the webinar, you could use them as bonuses for your other paid products, or even give some or all of the event away to people who join your mailing list.

3. Hold An Offline Event

What you could do here is put together a panel of experts for a live weekend workshop at a local hotel or another place with a conference or convention center.

Your workshop might include:

Seminars and/or lectures

Breakout workshops with individual speakers

Informal “meet and greets” with the experts

Catered morning and afternoon teas and/or even meals

The advantages of holding a workshop are twofold:

1 – Workshops have a very high perceived value. That’s why you’ll see high ticket prices attached to these events, ranging from a couple hundred dollars to several thousand dollars for admission.

2 – You’ll have the recordings. Since you’ll likely end up with a multiple-DVD collection just from a one weekend Seminar, the collection tends to be valuable (it will be valued at up to several hundred or even thousands of dollars, depending on the topic).

There are downsides of course, which are all the organisational challenges involved as well as the higher overhead expenses.

Not only do you have to organise your speakers, you have to arrange for and pay for a conference room, also pay for catering if you are including it for the event.

You’ll also need to ensure your speakers have the materials and facilities they need to give their best presentations. Most conference centers provide microphones and most of the other technology your presenters will need to deliver for you.

So what’s in it for the presenters?

The big benefit is that they can make an offer for their products from the stage at the end of their talks. They can make sales at the back of the room for the duration of the Seminar or Conference.

Then they’ll be able to make additional sales once you start selling or otherwise distributing the seminar recordings. These sorts of events can be very lucrative for everyone concerned.

4. Arrange For Someone To Interview You

You can hold interviews over the phone in one of two ways:

1 – Just you and the interviewer. This is the easier option because there is far less pressure, since you won’t have an audience listening in. If you are someone who tends to clam up when you know you are being recorded live, you may not able to give your best. Once you’ve finished the recording, you’ll then sell or giveaway the finished product (and/or the transcripts).

2 – With an audience. With this option you create a live teleseminar event, which can turn into an awesome product with the right interviewer who can really draw out the best information from you. You also have the recording as a second product.

Tip: You can also transcribe the recordings of your interview to create a text product. You can sell the transcriptions along with the recordings which is guaranteed to boost the perceived value of your product. Plus, providing transcriptions helps people who prefer to read, along with your deaf or hard-of-hearing customers.

The main reason to get someone else to interview you is that it establishes YOU as an expert. So if you’re new to the niche, it’s a great way to get established and start building a good reputation.

And your reputation will grow even further if you have an influential person in the niche conducting your interview.

Tip: You can also hold teleseminars and record them using a service like e-teleconferencing.com, which allows you to have people call the bridge line and listen in.

To make it as easy as possible for your interviewer, you should give them list of questions you’d like them ask you. Make sure to encourage the interviewer to ask his own questions (including spontaneous follow up questions) as well, which will make for a smoother, more natural-sounding interview.

Finally, there’s a good chance your interview is going to have a few glitches, such as times where you need to pause because the dog next door is barking, or perhaps when the two of you digress from the main topic. You can easily clean up these glitches using a sound file editor such as Audacity

As you can see, there are plenty of ways you can make use of the “Money loves Speed” principle to quickly create products with other people’s help.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or LessCreating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

We’ve looked at a few different ways to find JV partners to help you promote your big JV Launch in recent posts, but I can’t stress how much easier it is to get a friend or even an acquaintance to say “yes” to a JV request, as opposed to trying to recruit somebody who doesn’t know you.

It’s just the same in business as it is in your personal life.

As you can imagine, the biggest players in your market get dozens of joint venture proposals every month. And even if they wanted to participate in all of these joint ventures or product launches, they can’t because there’s not enough time in the day, or days in each month to mail.

That’s why they need to be very choosy about who they promote for.

There are two factors that influence their decision on who to promote:

1. Do they personally know the person who is inviting them?

People tend to want to do business with other people they know, like and trust. That’s why it’s a good idea for you to start building relationships with prospective partners before you invite them to participate in your product launch.

You can start getting into conversations with them on their blogs, in forums and social media sites, in the breaks at offline conferences and elsewhere.

Build strong relationships first, and work on doing JVs later.

2. What benefits are they going to receive?

In other words, WHY should they promote your JV as opposed to mailing for somebody else?

What are they going to get out of it? Whenever you approach a JV partner, you have to focus on the benefits THEY are going to get.

Sometimes you just won’t have time to build a relationship first. If that’s the case, you can send out a “cold” JV proposal inviting them to participate.

Jeff Walker includes word for word templates for these approach emails in his Product Launch Formula training, along with samples of the email copy you’ll be going to those JV partners as you work your way through your JV launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or LessCreating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

As you prepare for the JV Launch Jeff discusses in his Product Launch Formula training, finding and locking in promotional partners is one of your most important activities. Finding partners is relatively simple if you’ve been working in a particular market for some time, because you’ll already know about the other players in the niche.

What you are looking for are people who are catering to the same target audience as you, as well as anyone you currently think of a competitor who could also become a JV partner for your Launch.

One great way to find these prospective partners is to simply search Google. Just type in your niche keywords (like “dog training” or “orchid gardening”), and you’ll find there are plenty of prospective partners who you can do some more research on.

Taking note of the merchants who are paying for the sponsored ads in Google’s search results are also your potential partners, because these will be the most advanced marketers who know how to make paid traffic convert.

Another option is to check out opportunities for finding partners in the Clickbank.com marketplace. Just enter your niche keywords into the search box inside the Clickbank marketplace, or browse through relevant categories looking for complementary products.

Remember: The products that appear near the top of categories or searches are the most popular, so it’s likely that these vendors have bigger email lists and more resources at their disposal to help you with your own launch.

You can also hang out on and read niche blogs, subscribe to niche newsletters, and join forums and social media sites and get involved in the conversations that go on there.

The owners of these platforms, and often the main contributors, are all potential partners. Plus, if you read these publications and sites regularly, you’ll be able to keep your finger on the pulse of your niche, so you’ll know who the new players are, and what’s going on as soon as it happens.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or LessCreating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

But when you are just starting out, or you’re planning for your Seed Launch or an Internal Launch, getting people to your website is going to be totally up to you.

And it doesn’t matte whether you’re using any number of the effective free methods for generating traffic, or setting up a paid advertising campaign, there are 20 steps you need to take to ensure your success. Here they are…

See how each traffic method fits into your overall strategy

Before you even think about testing a new traffic source, the first step is to plan out your overall traffic and marketing strategy. Once you’ve got your plan in place, you’ll be able to make sure that any traffic method you use fits into your overall strategy.

The fact is if you want only highly targeted prospects to be exposed to your launch, some traffic sources (such as co-registration, sweepstakes and viral marketing campaigns) may not be the right fit for your overall strategy.

Ensure the traffic method will create targeted visitors

As discussed above, people sometimes forget that particularly when you are launching a product or service, attracting people who are interested in what you are offering is the first priority. It doesn’t matter if you build a list of tens of thousands of subscribers if these visitors aren’t interested in consuming your content and ultimately buying from you.

So before you start a new campaign, ask yourself:

Where does this traffic come from, and are these people going to be pre-disposed to buying my product or service?

What are the demographics and psychographics of this audience and are they going to be my ideal customers?

Are they likely to have purchased a product or service similar to mine in the past, and they directly interested in what I’m going to be offering?

Define your goals and determine how you’ll measure them

Next, decide on what your goal will be for this particular campaign. For example:

Is your aim to grow your mailing list?

Would you like to directly sell a product or service?

Are you trying to build your brand (not the best idea)?

Are you trying to get people to share your content?

Do you want people to pick up the telephone and call to book an appointment?

Do you want prospects to fill out a form?

Once you choose a goal, make sure your entire campaign is focused on achieving this goal.

Make an educated estimate of the numbers

Now here’s something important: not only do you need to choose a goal, it needs to be measurable. In this step you should determine exactly how you’ll reach and measure your goal.

For example, if you want to sell a product directly, then make a conservative estimate of your conversion rate to work out how much traffic you’ll need to meet your sales goal.

Here’s a simple example: let’s suppose you want to make 20 sales. And let’s suppose you estimate your conversion rate to be typical for a text-based sales page at 1%. That means you make one sale for every 100 visitors, so you’ll need 2000 visitors in order to reach your goal of making 20 sales.

Ensure your sales funnel is in place and tested

Even if your goal for this specific campaign is to sell a product directly (as opposed to building a list), your overall ad campaign will be more successful if your entire sales funnel (up-sell, down-sell, order page bump, etc.) is in place before you start the campaign. That way you can start making sales on the backend straight away.

Review your landing page copy to make sure it’s compelling

Answer the following questions about your offer page:

Have you used a compelling headline (example – Here’s how to get [big result] in [short timeframe], without [stuff they hate]?

Have you used a bulleted list of emotionally charged benefits?

Does your copy evoke an emotional response in your prospects?

Do you offer UNDENIABLE proof of your claims?

Have you used a strong call to action?

Are there any money-leaks, such as unnecessary links leading people away from the sales page?

Once you’ve checked and fixed any problems, it’s time to…

Check all your links and forms are working

Next, have a number of people go through the process of ordering, filling out a form or joining your mailing list (IE whatever your goal is) using different computers and browsers to be sure that everything works as it should.

Create your ad

It doesn’t matter whether you’re using a pay per click ad, a byline or signature file at the end of a blog article, ads for your affiliates to use, or anything else to drive your traffic. Be sure your ad presents the biggest benefits upfront, telegraphs a result you know your prospects want, and arouses as much curiosity as possible.

Use a strong call to action

Every piece of ad copy should tell prospects exactly what you want them to do next.

For example: “Click here to see why traders everywhere are so excited about this new way to earn monthly income from the markets!”

Create your marketing graphics as needed

If you need graphics and you’re not sure how to create them yourself, then hire someone on Fiverr.com or UpWork.com to create simple yet polished graphics for you.

TIP: Check out stock photo sites such as istockphoto.com and depositphoto.com to get your hands on good graphics, usually for a very low price.

Write your autoresponder sequence messages

Whether you are selling products directly or generating leads, you MUST have an autoresponder sequence on the backend to either:

Thank a new customer for their purchase, teach them how to get the most out of it, and then over time recommend related products to them

Help your prospects solve part of a problem while recommending paid solutions that give them the full solution they are looking for

E.G. The 5 Secrets To Doubling Your Conversion Rates (email 1 of 5)

Double check your emails for grammar and active links

Once your emails are finished, make sure you test they have:

Low spam scores that slide through the filters

Subject lines that compelling and click-worthy

Links inside the emails that work and take people to the correct pages

Use testing and measuring tools

Before you run your ads, get your hands on testing tools to optimise your responses. These tools might include a simple A/B split testing tool like SplitTestMonkey.com, LeadPages.com A/B split testing function, or you might use more robust tools such as Piwik.org.

Test small

When you are starting out with a brand new campaign, don’t invest all your time and money into one place. It’s always a good idea to start small and scale up as you get good results.

For example, if you’re buying a solo ad from somewhere like TrafficForMe.com, don’t just dump all of your ad money into one ad. Test multiple small ad buys across different newsletters instead. Then repeat your ad buys with those that get the best results.

Tweak your campaign for better results

Split testing and tweaking your landing page and funnel to be sure you’re not wasting the traffic

Reinvest in the best ads and traffic sources

As you figure out what’s working for you the best, it’s time to reinvest both more time and more money in the best campaigns.

For example, if you’ve started an affiliate program and you have one or two super affiliates on your team, encourage them to perform even better by giving them special benefits such as higher commissions or access to other products.

Another example: if one of your pay per click campaigns is working really well, continue to grow the campaign and reinvest your profits to grow your business more quickly.

Focus on ONE traffic source to start

When it comes to generating traffic, it’s important not to spread yourself too thin, especially at the start. For now, focus on this ONE traffic source, and work on optimizing your campaign for maximum profits.

Tweak your plan

As your campaign progresses, ask yourself:

How well does is this traffic method fitting into my overall plan based on the results (or lack there) that are being generated?

What percentage of profits is this traffic method generating for my business?

What percentage of my resources should I continue to invest into growing this traffic method?

Hint: Spend 80% of your time and resources focusing on the 20% of traffic sources that generate the BIGGEST subscribers, conversions and profits for you. And spend the remaining 20% on testing new traffic strategies.

Rinse and repeat with another traffic source

At this point you should have at least one traffic source that’s really working well. Now it’s time to rinse and repeat everything. Choose another traffic source, add it to your overall traffic strategy, and get to work maximizing conversions and profits.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or LessCreating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

I started out online promoting a few different products as an affiliate, with one of them generating around 80% of my income (yeah, risky I know).

Anyhow, when that affiliate merchant made the gut wrenching (for me) decision to change the way they paid affiliates, they effectively destroyed my entire business model. That was when I decided I needed a little more control over my income, because I didn’t want to ever feel that way again.

After that experience, I started creating products of my own, and as you know, launching a product is much better than just opening up for business and hoping for the best.

The very first product launch I did was a ‘Seed Launch’, which as you’ll recall is Step 2 in our 5 Steps To A 6 Figure Product Launch process:

During that Seed Launch I created a 4 week coaching program I could sell myself, and also offer to people who purchased a related affiliate product so they could get better results.

From a tiny list, I ended up with 39 students paying $37 each go through the launch with me.

So I made the princely sum of $1443 (a little less after Paypal fees) for 4 weeks of ‘work’ which worked out to be a total of around 12 hours writing email messages and relentlessly checking my sales figures 🙂

Not really a big deal (but man was I excited at the time).

But here’s the thing…

– The Seed Launch allowed me to get paid up front to create the product (so I knew there was demand before I spent any time or money on it)

– It was fun and I learned a lot about what customers really wanted and needed (doing what you enjoy while actually helping people is nice)

– It helped me to bond with people in my audience at a much deeper level (some of the people who went through the Seed Launch became raving fans and bought all kinds of other stuff from for years)

Plus…

Having that completed product enabled me to sell it, or give it away as a bonus to EVERY person who purchased that affiliate product through my affiliate link.

And that (along with a small amount of personal email coaching) helped me to make thousands of dollars in affiliate commissions from that product every single month for more than 4 years…

…until the merchant changed their affiliate program rules and killed the thing dead (there’s a long, sad story of ineptitude and stupidity on their part; I’ll tell you about that another day…).

So that’s one way to use a Seed Launch, but there are lots of others.

Here’s just 3 ideas:

– If you sell any kind of physical product, you could do a Seed Launch to create a digital product or training course that helps your customers get more out of the things they buy from you, and give it away as a bonus to increase your product’s value and stand out from your competitors

– If you sell a professional service, you could create a coaching series that helps your clients get much more out of your services and sell it or give it away

– If you sell any kind of coaching, training or education, you could take your clients and students through a Seed Launch to get a deeper understanding of their needs, goals and desires, and come out with an entire new suite of programs you could offer to people in the future (or use as bonuses for your existing stuff)

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or LessCreating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less.Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

A simple but very effective way you can increase the long-term profits you make from your Product Launch Formula style launch is to promote products (either your own or affiliate products) inside your product.

It’s particularly easy with products that teach people how to achieve a result using a step-by-step process, because there are going to be additional tools and resources they are going to need to complete the steps involved.

Plus your students are going to run into a hundred technology questions and will be asking about all kinds of other stuff as well.

So what’s the best way to go about this?

I think that would be creating a Rolodex of Resources, and positioning it as a BONUS for your launch, because it will truly save your students wasting tons of time on research, and money if they buy the wrong stuff and have to buy something else.

For example, if your course teaches how to build a website and start selling a product, people need:

A domain name

Website hosting

A website theme

Anti-hacking software

An autoresponder or CRM

SEO training or services

Video training or video creation services

Content creation tools or services

A shopping cart service

Product creation training or services

Email marketing training or services

And the list goes on…

Your Rolodex can include recommendations for each one of these products or services, and use your affiliate link for each one. You can even negotiate a special deal with each product’s vendor.

This does two valuable things.

It shows your customers you are truly interested in helping them. And many of these people are going to buy those resources through you instead of going elsewhere to purchase and paying full price.

Promoting related, helpful products like this on the backend can lead to huge time and money savings for your customers, and you making significant back-end profits in addition to the money you make during your launch.

And as a big bonus, you don’t have to give ANY of this additional affiliate revenue (which is 100% pure profit) to your Joint Venture partners or affiliates.

Just another big benefit of launching you own product using the Product Launch Formula process.

If you’d like to learn more about using a product launch to grow the sales and profits for your business, you can do that here.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch and your business’s future that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

As we’ve talked about in the JV Launch post, one of the biggest benefits of a launch is the huge list-build you can do. When you have a group other people (your JV launch partners) sending you their best subscribers and those people are joining your email list, that gives you an incredible advantage both immediately and in the future.

The JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch shows that6 of the top 11 people on the leaderboard were dominating JEFF’S launch using the lists they built during their own launch. It’s proof that promoting affiliate products successfully can be a slam dunk once you’ve launched your own product.

Pretty cool eh?

So what these people are doing is what’s called an Affiliate Launch.

It’s not really discussed in the free training, but what it entails is using a sequence of email messages (often supplied by the merchant you are promoting) and ‘launching’ an affiliate product, even if that product has been around for years.

You use the same mental triggers to generate an incredibly high response.

Some of those triggers include:

Reciprocity

Anticipation

Social Proof

Proof

Community

Interaction and Conversation

Scarcity

…all interwoven into an event-based marketing promotion.

In the case of Jeff’s launch, the product is only available for a few days each year, so the scarcity for the product itself is real.

But you can still create the same scarcity for a product or service that is available all year by offering limited-time bonuses during your Affiliate Launch, and then removing the bonuses after the event is over.

Very cool…

If you’d like to learn more about building a great big list of very targeted prospects you can promote affiliate products to in the future by using a product launch, and then step-by-step how to do an Affiliate Launch, you can do that here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!