Earlier this year, Hennessy announced legendary MC Nas to be a spokesperson for their second annual, award winning Wild Rabbit campaign. This partnership afforded the Grammy nominee the opportunity to learn about the spirit brand’s rich history at their Cognac, France headquarters. Check out Nas’ journey.

Rodney Williams, Senior Vice President, Möet Hennessy USA, spoke on the brands partnership with Nas, saying “Our ‘never stop, never settle’ mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive continuously grow, continuously improve and seek greater levels of mastery.”