We begin in a lavishly rendered fairy-tale land where Snow White (Big Love's Ginnifer Goodwin) and Prince Charming wrangle with an Evil Queen (Lana Parrilla), who interrupts their wedding with the promise of a curse.

Question: I've been watching Once Upon A Time from the beginning, and I thought by now, we'd start to see some real movement towards the present-day fairy-tale folks realizing that something was amiss.

Executive-produced by Lost's Adam Horowitz and Edward Kitsis, the upcoming series tells the story of the Evil Queen Lana Parrilla casting a spell upon classic fairy-tale characters who live in Storybrooke, Maine, and don't know their own true identities.