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This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. 1. My thoughts: Social media is more than a Tweet, a “Like” or a “Fave” It’s about the psychology of human interaction and engagement. Canadian Executives Question Benefits of Social Media. MORE

The media depends on Facebook as a primary channel to share their stories and news. About This Post. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. It’s Time to Reinvent Advertising. MORE

have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. Kevin also makes reference to Porter Gale’s “Funnel Test” which is a great framework you can use to figure out what you want to focus on and say via social media channels. Sales and Marketing. This Guy Gets Social Selling. MORE

Blog Fave Five Posts Featured Email Marketing Event Marketing Social Media Marketing startupsSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Feb 6, 2012. Is it? Phelps. MORE

Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream. MORE

Your customers may not be complaining too loudly on social media just yet, but they are actively looking for solutions to their current issues on message boards and in forums. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Why message boards? MORE

Enjoy! 1) 5 Steps to Connecting with the Movers and Shakers on LinkedIn | Source: Social Media Today. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Feb 13, 2012. MORE

The key, is to create and share content through social media and participate in open and honest conversations. 3) You Need To Be Committed For The Long Term. If you want to engage in conversation through social media you must be committed for the long term. It means culturally and strategically embracing social media as a channel to communicate, share and converse. Tweet. MORE

You need to consider too, that a 75% increase in mobile marketing may not mean much if the previous years budget was 2% of overall marketing spend for a company. I’m surprised that this survey didn’t ask about content and social media marketing. #2: Chart: Disconnect between W.W. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! All organizations using social media should take this seriously and have a social media command center. March 2011. Let’s Get Started! These charts were viewed 29,137 times. MORE

He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Framework: The Social Media ROI Pyramid. Social Media – An Accountant’s View of the Emperor’s New Clothes! Why Blogs Should be at Heart of Social Media [Charts]. Best Marketing Posts Blog Featured Blogs Business Development Social Media TwitterHelping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week. MORE

Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. For example send a direct mailer that promotes a social media driven contest. Blogs fall under social media, but I like the fact they’ve separated it in this chart. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. MORE

Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. 139 earned revenue between $50M – $500M. Findings. MORE

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. Translate this to Twitter or LinkedIn. MORE

It gets interesting because he talks about how you can now use social media to find things in common with the people we are developing relationships with. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. Jon is on Twitter, Linkedin, Facebook and he uses email. MORE

Is social media the right thing for us? Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework. Marketing that makes a difference for you, your business and your customers. Here’s one tip on how to do that with your special events. Principles. MORE

How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. Do you have ways to use social media to listen to your customers. MORE

Today’s Chart: Top 8 Metrics Used by Marketers to Measure Social Media Sponsorship Success. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. MORE

This is interesting when the survey also revealed that the respondents are largely underwhelmed with social media as a content delivery option, with nearly 60% stating that social is not an essential marketing tool. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Sources. 2016. . MORE

Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Good luck! MORE

Toolbox.com/PJA Social Media Index, Wave V – IT Results (Jan 2010) [complimentary research]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. This briefing took place on September 22nd and was presented in partnership with Leadformix an Mi6 partner. What this Brief Covered. MORE

This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Some Thoughts. MORE

Over half of the surveyed sales professionals mentioned earlier said they know that social media is important to their success. Among the top sales performers over two thirds believed social media as being important to their success. But, they said their companies were not giving them the training they needed in order to leverage social media to be successful. MORE

Blog Featured Quick Posts cisco cloud mobile social media videoWe’d love to have been at Cisco’s recent Velocity Partner Conference in Barcelo, Spain. This is a conference dedicated to sharing with channel partners best practices, ideas, thought leadership and emerging trends in B2B marketing. You can read Cisco’s wrap up of the event here. Tweet. MORE

Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert. Think social media is very imp. We’re finding social media to be great way to help build relationships w/ customers/clients. Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. Like Hootsuite if you need to manage multiple social media accounts. Earn trust. MORE

Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media MarketingSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012. MORE

Why top 3?: I chose this tweet for two reasons: 1) According to Buffer it was the “most popular” tweet based on reach, faves and clicks; 2) It ties thought leadership content with use of social media. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. No 1: Thought Leadership Interview. MORE

Especially given the role that social media played in recent developments in Egypt and Tunisia. We believe that professionals should used Linkedin to share content with their connections because it can be channeled to individuals, groups and shared as a status update. #4 Chart: Top 9 Social Media Tactics Used by #b2bmarketers (Source: @JenLDoyle from @MarketingSherpa). January 2011. MORE

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search. Check out the chart below. from Buffer. MORE

How do you prevent over communications by your teams via social media properties? The media, analysts and others routinely cast doom and gloom on the future of Twitter citing slow user growth with one of the causes being that Twitter is hard to use. “ Internet of Things Is Changing How Media and Entertainment Companies Operate. You can join our forum here. Sources. MORE

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. Translate this to Twitter or LinkedIn. MORE

There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Social Media Engagement with the C-Suite (2013). 16:12 Female vs male executives and their use of social media. MORE

Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. Do IoT Product Makers Really Care About the Safety of Our Homes? MORE

Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts. UPDATED: April 15/16. Look for [NEW]. We’ll keep things light, airy, entertaining and maybe a bit provocative! MORE

Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. The Conversation: An Introduction to Social Media. Slides 1-16: Social media defined, some Canadian Demographics (these folks are from wintery Winnipeg). Slides 17-28: Ten keys to Social Media Success. Slides 61-76: Social Media Myths. Take them seriously! MORE

In under 9 months the membership has grown to over 150 members , we’ve held eight meetups with an overall attendance record exceeding 250 , launched a new website , gotten attention from government officials and publicity from the media. Here is a screenshot I’ve used in my social media workshops to show how you could easily see all discussions in a group. Real different. MORE

like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. websites and the media. Baffles me how “mindless and casual chat goes on in LinkedIn that best belongs in other social media and online chat rooms. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. MORE

“The Dead Zones: When Not to Post on Social Media.” This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? MORE

Trending Sources

“The Dead Zones: When Not to Post on Social Media.” This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation?

Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts. UPDATED: April 15/16. Look for [NEW]. We’ll keep things light, airy, entertaining and maybe a bit provocative!

How do you prevent over communications by your teams via social media properties? The media, analysts and others routinely cast doom and gloom on the future of Twitter citing slow user growth with one of the causes being that Twitter is hard to use. “ Internet of Things Is Changing How Media and Entertainment Companies Operate. You can join our forum here. Sources.

Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. Do IoT Product Makers Really Care About the Safety of Our Homes?

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. Translate this to Twitter or LinkedIn.

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. Translate this to Twitter or LinkedIn.

There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Social Media Engagement with the C-Suite (2013). 16:12 Female vs male executives and their use of social media.

This is interesting when the survey also revealed that the respondents are largely underwhelmed with social media as a content delivery option, with nearly 60% stating that social is not an essential marketing tool. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Sources. 2016. .

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Also, marketers lean on their peer networks and mainstream media to learn about new marketing technologies and NOT search. Check out the chart below. from Buffer.

have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. Kevin also makes reference to Porter Gale’s “Funnel Test” which is a great framework you can use to figure out what you want to focus on and say via social media channels. Sales and Marketing. This Guy Gets Social Selling.

Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Good luck!

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Social media ain’t gonna help you if you have a mediocre product/service. Best reason – your customers and prospects are on Twitter; Worst reason – you think you’re a social media “expert. Think social media is very imp. We’re finding social media to be great way to help build relationships w/ customers/clients. Best of Twitter is learning and interaction plus connecting with wider group than other media allow; worst is 1-way promotion. Like Hootsuite if you need to manage multiple social media accounts. Earn trust.

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. Translate this to Twitter or LinkedIn.

IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. Translate this to Twitter or LinkedIn.

There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Social Media Engagement with the C-Suite (2013). 16:12 Female vs male executives and their use of social media.

Over half of the surveyed sales professionals mentioned earlier said they know that social media is important to their success. Among the top sales performers over two thirds believed social media as being important to their success. But, they said their companies were not giving them the training they needed in order to leverage social media to be successful.

like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. websites and the media. Baffles me how “mindless and casual chat goes on in LinkedIn that best belongs in other social media and online chat rooms. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data.

It gets interesting because he talks about how you can now use social media to find things in common with the people we are developing relationships with. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. Jon is on Twitter, Linkedin, Facebook and he uses email.

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

The media depends on Facebook as a primary channel to share their stories and news. About This Post. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. It’s Time to Reinvent Advertising.

Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. For example send a direct mailer that promotes a social media driven contest. Blogs fall under social media, but I like the fact they’ve separated it in this chart. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Mining For Gold in the Chatstream.

How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. Do you have ways to use social media to listen to your customers.

Blog Fave Five Posts Featured Email Marketing Event Marketing Social Media Marketing startupsSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Feb 6, 2012. Is it? Phelps.

Is social media the right thing for us? Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework. Marketing that makes a difference for you, your business and your customers. Here’s one tip on how to do that with your special events. Principles.

Enjoy! 1) 5 Steps to Connecting with the Movers and Shakers on LinkedIn | Source: Social Media Today. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Feb 13, 2012.

Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media MarketingSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012.

Today’s Chart: Top 8 Metrics Used by Marketers to Measure Social Media Sponsorship Success. In the article by eMarketer “How Valuable Are Social Media Sponsorships” they show the top 8 measurements used to evaluate the success of a social media sponsorship program. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Some Thoughts.

Your customers may not be complaining too loudly on social media just yet, but they are actively looking for solutions to their current issues on message boards and in forums. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Why message boards?

This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. 1. My thoughts: Social media is more than a Tweet, a “Like” or a “Fave” It’s about the psychology of human interaction and engagement. Canadian Executives Question Benefits of Social Media.

Feature Presentation: The Conversation-An Introduction to Social Media , Tactica Interactive Communications. The Conversation: An Introduction to Social Media. Slides 1-16: Social media defined, some Canadian Demographics (these folks are from wintery Winnipeg). Slides 17-28: Ten keys to Social Media Success. Slides 61-76: Social Media Myths. Take them seriously!

Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. About the survey. 139 earned revenue between $50M – $500M. Findings.

Why top 3?: I chose this tweet for two reasons: 1) According to Buffer it was the “most popular” tweet based on reach, faves and clicks; 2) It ties thought leadership content with use of social media. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. No 1: Thought Leadership Interview.

You need to consider too, that a 75% increase in mobile marketing may not mean much if the previous years budget was 2% of overall marketing spend for a company. I’m surprised that this survey didn’t ask about content and social media marketing. #2: Chart: Disconnect between W.W. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! All organizations using social media should take this seriously and have a social media command center. March 2011. Let’s Get Started! These charts were viewed 29,137 times.

The key, is to create and share content through social media and participate in open and honest conversations. 3) You Need To Be Committed For The Long Term. If you want to engage in conversation through social media you must be committed for the long term. It means culturally and strategically embracing social media as a channel to communicate, share and converse. Tweet.

Blog Featured Quick Posts cisco cloud mobile social media videoWe’d love to have been at Cisco’s recent Velocity Partner Conference in Barcelo, Spain. This is a conference dedicated to sharing with channel partners best practices, ideas, thought leadership and emerging trends in B2B marketing. You can read Cisco’s wrap up of the event here. Tweet.

Especially given the role that social media played in recent developments in Egypt and Tunisia. We believe that professionals should used Linkedin to share content with their connections because it can be channeled to individuals, groups and shared as a status update. #4 Chart: Top 9 Social Media Tactics Used by #b2bmarketers (Source: @JenLDoyle from @MarketingSherpa). January 2011.

In under 9 months the membership has grown to over 150 members , we’ve held eight meetups with an overall attendance record exceeding 250 , launched a new website , gotten attention from government officials and publicity from the media. Here is a screenshot I’ve used in my social media workshops to show how you could easily see all discussions in a group. Real different.

Toolbox.com/PJA Social Media Index, Wave V – IT Results (Jan 2010) [complimentary research]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. This briefing took place on September 22nd and was presented in partnership with Leadformix an Mi6 partner. What this Brief Covered.

He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Framework: The Social Media ROI Pyramid. Social Media – An Accountant’s View of the Emperor’s New Clothes! Why Blogs Should be at Heart of Social Media [Charts]. Best Marketing Posts Blog Featured Blogs Business Development Social Media TwitterHelping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week.