Retail Needs A Better Workforce: What Will It Take?

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The retail industry is overdue for an examination of the role of the employee that goes beyond the store, to all aspects of customer engagement. And so
RSR conducted this, our inaugural study on building a better workforce. In the study, we learned that retailers
recognize that while it may appear that consumers want more self service, what they really want is better service —
and in-person service in an in-person context is the best way to deliver that. However, when it comes to how to enable employees to deliver
superior customer service, retailers struggle.

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