Ads in Family apps

When apps and games show ads inside the app, you'll see an "Ad-supported family app" label.

Ads are expected to be consistent with the maturity rating of the app or game.

If you see ads that aren't appropriate for the age group the app was designed for, you can report the ad to Google.

Use parental controls to restrict mature content

If you share your Android phone or tablet with others, you can turn on parental controls to block downloads or purchases of content by maturity level. You can choose different parental control settings for each type of content, and for each device.