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Consumers are searching for health information online more than ever, with 1 in 20 Google searches now health related. Healthcare and pharma marketers spent $721.4 million on search advertising in 2015. Check out the list of the most searched health terms for 2015.

More than 51% of millennials accessed health and wellness content on smartphones in 2015. Consumers are comfortable using smartphones to research health conditions and healthcare services, with more than 50% of adults under 50 indicating they are comfortable self-diagnosing using apps (Adius Digital Health Survey 2016).