Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations. Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid.

All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. For a restaurant to get new guests the audience needs to know that you exist and what you have to offer. So you need to get found! But what if you do not have the time and the experience in house to do so? Chains like Burger Kind, KFC prove this.

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection. 2. Something happens that closely resembles a previously established emotional connection. At some point, something was important enough because it was emotional.

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers. So how many banners really go unseen? trillion online banner ads were served in 2011.

by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users , Instagram has wide and active group of fans. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. That’s too bad. Here we outline 4 ways B2B marketers can use Instagram. Curate Your Fans Work. It’s the same on Instagram. Host a Contest. for a Instagram shoot.
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In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. But is this really perfect sales and marketing alignment? clear definition of roles and responsibilites with no overlap? He also points out that sales and marketing both contribute through the entire funnel. Alignment reinforces silos.
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In our information-dense world, I know how hard it is to keep coming up with consistent, compelling, original content. And sometimes you just get STUCK. The problem is, many folks think they need to have all the answers to write a great, original blog post but most of the time, quite the opposite is true. You don’t need to have the right answer. You need to find the right question. The most relevant, interesting and timely blog posts often are created in response to relevant, interesting and timely questions. So how do find the right question? My favorite place is a LinkedIn forum. Voila!
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Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And, as you likely promised in your out-of-office message to get back to people emailing you “as soon as possible” upon your return, you just find yourself in that now more-familiar-than-we-dare-to-admit territory of email bankruptcy. And then you wonder: am I going to finally be free of the email jail, and have time to do real work?
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“Selling is dead. Long live social media”. This is a claim that has sparked heated debate recently in one LinkedIn sales group. While it is a bit of an outrageous claim meant to invite discussion, it captures one of the most pressing issues we all face today. What role does and will social media play in the marketplace and how can we plan for the ways it will impact us? Some quick facts about why LinkedIn has become an important thing to understand: 2 new members join LinkedIn every second. LinkedIn generates 277% more conversions than other social media channels. more specific Google.
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