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SILICON VILLAGE

Wednesday, January 3, 2018

Mahindra Electric, part of the
diversified US$19 billion Mahindra Group and a pioneer in the development and production
of electric vehicles (EVs) in India, recently launched a Virtual Reality (VR)
based drive experience for its smart and connected all electric vehicle, the e2oPlus.

The experience, enabled through VR
headsets, highlights the technical features and focuses on the key attributes
of the e2oPlus. One of the main objectives of this initiative is to
innovatively communicate all the technologically advanced features packed into
the e2oPlus through an immersive experience of the vehicle, at select Mahindra
dealerships. The campaign aims to expand the base of people who can experience
electric mobility first hand, as well as delivering an advanced test drive
experience to enable the faster adoption of EVs.

According to Mahesh Babu, CEO
Mahindra Electric, “As the pioneers of integrated and electric mobility solutions in
India, it has always been our endeavour to make electric vehicles more
accessible across geographies and segments. We believe that new ways of
leveraging technology and digital mediums to reach out to our customers is
already making waves and will transform the market. The launch of this Virtual
Reality based drive experience for the e2oPlus, is an important step for us on
this journey. We are looking at this as an opportunity to deliver the electric
mobility experience to a much wider audience while staying true to the technologically
advanced nature of the product. Going forward, we intend to enhance this
program even further, making it more immersive and experiential.”

The Virtual Reality based drive
experience for the e2oPlus is currently available at select Mahindra dealerships
https://www.mahindrae2oplus.com/pages/support/dealer-locator. The same
is also delivered to customers before a door step test drive, which can be
booked on the Mahindra e2oPlus website https://www.mahindrae2oplus.com.

The 2D, 360 degree version of the
experience is also available on YouTube: https://www.youtube.com/watch?v=qAdGe2lDMU8 (best
viewed in 4K quality). However the best way to experience the drive is through
VR headsets and it can be enabled via apps available on Android and iOS.