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The Tesla Model S has won accolades from all corners, but it’s especially popular with male buyers. Why is that?

According to Strategic Vision’s New Vehicle Experience Study, Tesla Motors has cultivated a strong following of men through its emphasis on performance.

The study found that Tesla has 29 percent fewer female owners than the average luxury brand, 10 percent fewer than the average electric car nameplate, and around 14 percent fewer than two other popular choices in the luxury segment, the BMW 5-Series and Mercedes-Benz CLS.

Tesla owners also expressed “love” for their cars, with “overall vehicle experience” at a rate 20 percent higher than other plug-in electric car buyers. Analysts believe this is because Tesla pitches the Model S as both an electric car and a performance car.