Why use beard balm?

Hold and seal:

The beeswax, shea butter, and cocoa butter will give you a light to medium hold, keeping stray hairs to a minimum. They may also help seal the hair and follicle, keeping it from drying out.

Moisturize:

Jojoba is a fantastic moisturizer and works well with coconut oil and palm kernel oil.

How to properly use your beard balm

Start by using the back of your thumbnail to scrap out the balm.
A pea size amount works great for a medium length beard.
Place the balm into the palm of your hand.
And rub your palms together to soften the balm. (the heat of your hands will melt and soften the oils and beeswax, making application easier.
Start on the side of your beard and lightly cover the hairs.
Make sure to work it in, including underneath, focusing on the beard hairs that tend to be unmanageable. If you have a mustache that needs a bit of light hold to stay out of your food, you can also apply the balm there.
Comb it in with your fingers.
And your beard should now look awesome.
To remove any excess balm off your hands, rub them on a dry towel.