5-Time Zumapalooza Alumnus
Adrien Adam drove his Harley Davidson
2,938 miles to attend Zumapalooza, and is one of
10 people who have attended every
Zumapalooza event.
Favorite Band: Lady Antebellum

Monday Night Rock Stars
JIN KIM

JEREMY BAKER

ROBERT TRASK

Loves edible bugs. Visit
Jinâ&#x20AC;&#x2122;s Bug Bar at the vendor
expo on Monday evening
and gobble down a few
scorpions or worms if you
can handle it!

Passionate about old school
video games, specifically
Street Fighter. Beat Jeremy at
his Street Fighter Challenge
and enter to win a vintage
Super Nintendo controller.

Star actor in all of our B
videos and undefeated at
arm wrestling. Robert
will be welcoming all
challengers at Mondayâ&#x20AC;&#x2122;s
vendor expo.

Favorite Band:
Dragonforce

Favorite Band:
Bad Religion

Favorite Band:
Merle Haggard

WELCOME
Welcome to beautiful San Diego and
the unique technology experience
that is Zumapalooza!
San Diego is my home town and there are few places that rival the beauty and energy of America’s Finest
City. While you are here, I hope you will have the opportunity to enjoy the many attractions that are just
outside your door. The Hard Rock Hotel is located in the heart of the revitalized Gaslamp District, and
walking distance to must-see destinations, including The Midway, Petco Park, Seaport Village and more.
The Hard Rock Hotel is the ideal venue to share our passion for both music and technology with you.
Zumapalooza 2011 is a place for people to connect, share ideas, and to look to the future of technology.
We have created more custom-tailored breakout sessions this year than ever before. Whether you are a
business leader or an IT professional, we have something just for you. We will provide you with as many
opportunities as possible to learn about the most compelling new technologies that can have a positive
impact on your business.
Our goal, in providing access to this volume of content, is to Elevate Your Business to a higher state of
technology consciousness. We want to help you discover the solutions and strategic path that is best for
your company. To that end, I want to encourage you to attend as many sessions as possible, interact with
your peers and seek out our engineers for their input. At the end of this program you will notice that we have
created a flight plan for your trip. Use this to take notes, jot down questions and make sure you get answers.
This will come in handy during our SuperSession at the end of the day on Monday.
I want to thank all of our vendor sponsors, especially our Platinum partners NetApp, SonicWALL and
TigerLogic for their generous support of Zumapalooza 2011. Without the backing of these fine companies,
your presence and Zumapalooza itself would not be possible. This year’s gathering, held in conjunction with
TigerLogic’s Regional User Conference, has achieved the highest attendance in the 5-year history of the
event. Thank you for your participation - we are excited to have you here!
Get ready for “the best technology event you will attend this year.” Enjoy yourself, enjoy the content and enjoy
the music. If there is anything my team or I can do to make your stay more enjoyable, please email me at
paulg@zumasys.com.

PLATINUM
SPONSORS

Paul Giobbi, President
Favorite Band - 311

Spend more time running your business
with Cloud Computing

TOP 5 REASONS TO MIGRATE
TO ZUMASYSâ&#x20AC;&#x2122; CLOUD
To compete and thrive, your business can no longer rely
on outdated and unreliable technology infrastructure.
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enterprise-class technologies for an affordable and
predictable monthly fee. Your custom applications run
in a state-of-the-art data center and your users benefit
from being able to log-in from anywhere with a Citrix
browser-based interface.
Our Cloud Platform brings together the latest server
virtualization technologies from VMware; storage and
replication from NetApp; powerful remote access from
Citrix Systems; and rental software licensing. Learn how
we can migrate your custom applications to our data
center and start benefiting from cloud computing today!

To learn more, call 866-ZUMASYS | zumasys.com

POWERED BY

1 Save Money. Itâ&#x20AC;&#x2122;s a fact, Cloud
Computing costs less time and money
than you spend on your current
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2 Run your business through virtually
any scenario, power outage or disaster.
3 Never buy or upgrade your core
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4 Disaster Recovery. Zumasys protects
your data and handles all backups.
5 Predictable Monthly Costs.
Per User Rental Licensing allows you
to pay as you grow.

Keynote Speakers
Paul Giobbi

| Co-Founder & President | Zumasys, Inc.

Paul Giobbi is the co-founder and President of Zumasys, Inc. Paul began his career at age 11 testing Wyse
terminals for a family business that sold manufacturing software based on the Microdata platform. As the
business transitioned into trade shows and magazines for the Multi-Value and Unix computing markets, Paul
entered sales and worked full-time while attending San Diego State University, eventually becoming the VP of
Sales for International Spectrum. In 1995, Paul joined Jones Business Systems (JBS), a software distributor and
four-time Inc. 500 company based in Houston, TX. Paul moved back to Southern California in 2000 and started
Zumasys with co-founder Joe Cupp. Originally founded in the small beach town of San Clemente, Zumasys has
generated revenue increases in 9 out of its 10 years in business. Zumasys appeared twice on the Inc. 5000 List of
America’s Fastest Growing Companies as well as the Deloitte Technology Fast 50, CRN Fast Growth 100 and the
OCBJ Fast Growing Private Companies.
Zumasys is a Microsoft Gold reseller and partners with Citrix Systems, VMware, NetApp, HP, Cisco and ShoreTel to deliver
leading edge technology solutions to more than 1,800 businesses across North America. Five years ago, the company
launched an application hosting initiative which today accounts for close to 40% of its business. Zumasys helps
businesses of every size transition their custom applications and infrastructure to the Cloud. Zumasys’ Cloud Computing
solution provides access the latest software and hardware technologies for a simple and predictable monthly fee thus
empowering clients to focus on their core business – not managing IT.

Simon Crosby

| CTO, Datacenter and Cloud Division | Citrix Systems, Inc.

Simon Crosby is the Chief Technology Officer of the Datacenter and Cloud Division at Citrix Systems. He was
founder and CTO of XenSource, which provided commercial virtualization technologies that were built on
Xen open source hypervisor. In 2007 Citrix acquired XenSource for $500M. Prior to XenSource, Simon was
a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform
security and trust. Before joining the private sector, Simon was a tenured faculty member at the University of
Cambridge, UK, where he led research on network performance and control, as well as multimedia operating
systems. He is the author of over 35 research papers and patents on a number of datacenter and networking
topics including security, network and server virtualization, resource optimization and performance. In 2007,
Simon was awarded a coveted spot as one of InfoWorld’s Top 25 CTOs.
Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help people work and
play from anywhere on any device. More than 230,000 enterprises rely on Citrix to create better ways for people, IT
and business to work through virtual meetings, desktops and datacenters. Citrix virtualization, networking and cloud
solutions deliver over 100 million corporate desktops and touch 75 percent of Internet users each day. Citrix partners
with over 10,000 companies in 100 countries. Annual revenue in 2010 was $1.87 billion.

Don Schleicher

| Vice President – Service Providers | VMware, Inc.

Don Schleicher is the Vice President of VMware’s Service Provider Business Development Organization. The
VMware Service Provider Program allows Service and Hosting Providers to consume VMware virtualization
solutions in an on-demand model, which is a strategic focus for VMware. Prior to his current role, Don
was Vice President of Commercial Sales for the company. In 2007, VMware was the biggest tech stock IPO
since Google and today has a market cap close to $40B. Prior to VMware, Don held sales management
positions with Inktomi, Nortel Networks and Bay Networks. He also spent 10 years as an officer and combatdecorated pilot in the United States Marine Corps. Don holds a Master’s Degree in Business Administration
from Georgia State University and a Bachelor’s Degree in Mechanical Engineering from the United States
Naval Academy.
VMware delivers virtualization and cloud infrastructure solutions that enable IT organizations to energize businesses
of all sizes. With the industry leading virtualization platform – VMware vSphere® – customers rely on VMware to reduce
capital and operating expenses, improve agility, ensure business continuity, strengthen security and go green. With 2010
revenues of $2.9 billion, more than 250,000 customers and 25,000 partners, VMware is the leader in virtualization, which
consistently ranks as a top priority among CIOs. VMware is headquartered in Silicon Valley with offices throughout the
world and can be found online at www.vmware.com

UNIFIED
TECHNICAL
How To Attract
And Retain Top
Sales And IT
Talent In Today’s
Competitive
Marketplace
ZUMASYS
The Zumasys
Cloud: Is It
Right For Your
Business? with
Paul Giobbi and
the Zumasys
Cloud Team
NETAPP
The Six Silver
Bullets Of
Storage Efficiency
with Craig
Zubchevich

Managing Windows Profiles In A Virtual Desktop Environment
User virtualization is a precedent-setting technology that frees IT
from the complexity created by users working across many devices,
operating systems, applications, and locations. Attend this session
and see how AppSense solves user complexity by satisfying three
essential requirements: DE-COUPLE | MANAGE | DEPLOY
Presented by: AppSense
AppSense User Virtualization ushers in a new era for IT with the first complete
solution to unlock the user layer so that IT need manage only a single user instance,
freeing users to work with whichever devices and applications will maximize their
productivity, and fundamentally changing the economics of IT.

Encore 3 – Technical Content

LifeSize invites you to experience first-hand how high-definition
has changed the face of video communications. You can now
meet virtually with people all over the world as if you were in
the same room. Imagine seeing everyone in the room, hearing
everyone clearly and experiencing every moment flawlessly. Add
to that the ability to record and stream your company’s message
to the masses. Attend this session to see the LifeSize HD Video
Conferencing system live in action.

Pick Application Revitalization And Modernization
Using wIntegrate And U2

Presented by: Conferencing Advisors

Rocket U2 comprises UniData and UniVerse, two extended relational databases with
integrated development environments designed for rapid, cost-effective vertical
application development. The products are embedded in solutions provided by our
partners and used by thousands of organizations from small to medium businesses
(SMB) to large enterprises.

Conferencing Advisors mission is to support its clients in achieving their business
objectives by delivering the most effective videoconferencing solutions. They assist
clients to obtain a competitive advantage by collaborating more effectively at a
distance. Conferencing Advisors guide clients through product selection and endto-end implementation; delivering on-going support to maximize their return-oninvestment.

Legends 6 – Business Content

What Applications Are Your Employees Really Using
On Your Network, And How Can You Control Them?
Attend this session to learn how SonicWALL’s Next Generation
Firewall can assist IT Professionals in controlling and monitoring
employee access to Internet-based applications. SonicWALL will
show you how to gain back control of your network.
Presented by: SonicWALL, Inc.
SonicWALL is a leading manufacturer of dynamic Internet security products
including Next Generation Firewalls, Email Security, Remote access, Backup,
Recovery, and Wireless solutions. SonicWALL takes the complex and ever-changing
Internet threat landscape and provides a simple, and affordable solution ranging
from the SMB environment all the way up to very large Enterprise space.

Encore 1 – Technical Content

Is Microsoft Virtualization Ready For Prime-Time?
Attend this session to learn the latest about Microsoft’s
Virtualization and Management solutions. Find out how it stacks
up against VMware from a technical, cost, and management
perspective, as we discuss Hyper-V, Live Migration, Cross-CPU
migration, System Center and System Center Essentials. Dynamic
Memory and RemoteFX were recently released with Server 2008 R2
SP1; Find out how these new capabilities change the Virtualization
discussion.
Presented by: Microsoft
Microsoft is the worldwide leader in software, services and solutions and serves
millions of small and medium-sized businesses in the U.S., helping them start, grow
and thrive by leveraging today’s powerful and affordable technologies. Microsoft
Corporation – Be What’s Next.

Does your green screen need a face lift? Is your multi-value
application limiting your creative development? Attend this session
and we’ll show you how to revitalize and modernize your Pick
application in more ways than you can imagine.
Presented by: Rocket Software

Celebrate – Technical Content

NetApp Road Map: IT Directions And Their Impact On
Storage And Data Management
Attend this session to hear where information technology is
heading, the challenges that face storage and data management,
and how NetApp is addressing those challenges.
Presented by: NetApp
NetApp creates innovative storage and data management solutions that deliver
outstanding cost efficiency and accelerate business breakthroughs. Discover our
passion for helping companies around the world go further, faster at www.netapp.com.

Imagine – Mixed Content

Customer Panel: Running Your Business In The
Zumasys Cloud
Join us for a unique opportunity to meet several Zumasys hosted
clients to learn first-hand about their experience operating in the
Cloud. Attend this session to hear first-hand why they chose the
managed cloud environment, what the experience has been like
and what their companies have gained as a result.
Presented by: Dave McCary - Geek Translator, Zumasys
Featured Clients:
ConGlobal: ConGlobal Industries, Inc. is North America’s largest full-service
supplier to the intermodal industry, providing depot services, equipment sales and
transportation services. The company is built on a network of 20 locations in the U.S.,
Mexico and Costa Rica.
Primetime International: Known as The Pepper People, Prime Time, based in
Southern California’s Coachella Valley, is the largest year-round grower, packer and
shipper of multi-colored peppers in the United States.
Suffolk-Roel Construction: Roel Construction is a recently acquired division of
Suffolk Construction Company, Inc., one of the largest privately held construction
management companies in the country.

7

11:30AM – 12:15PM
Legends 5 – Business Content

Staying Connected To Your Customers With Mobile Apps
These days it seems like almost everyone has a smart phone of some
kind. Businesses have the opportunity to put tools literally at their
customer’s finger tips. Now, more then ever, businesses need small
apps. Attend this session to learn how companies are using mobile
apps to stay connected to their customers in the modern marketplace.
Presented by: RDM Infinity
RDM Infinity is your best kept secret for programming resources. Started by a
fascination with old IBM PCjr’s as children, RDM Infinity is passionate about building
Mobile Apps, Web sites, DBA, legacy system integration that make their customers
visions a reality. RDM has the geeks to handle any project you can dream of.

Legends 6 – Technical Content

vCloud Director Technical Deep Dive
Attend this session to take a detailed look at vCloud Director and
how this technology has advanced operating in The Cloud. Look
forward to a detailed architectural discussion as well as a live
demonstration. You will also learn how vCloud Director ties the
Private and the Public cloud together to create a Hybrid cloud.
Presented by: VMware
VMware, the global leader in virtualization and cloud infrastructure, delivers
customer-proven solutions that accelerate IT by reducing complexity and enabling
more flexible, agile service delivery.

Encore 1 – Technical Content

Go Beyond Deduplication
The relentless explosion of data volumes has made information
assets more valuable than ever before, but it has also escalated
storage costs and increased the corporate impact of data loss.
Server virtualization drives IT flexibility but makes data protection
more complex and potentially error prone if not implemented
precisely. While deduplication has helped to reduce the backup
storage footprint, it leaves unanswered many data protection and
recovery challenges. Attend this session to learn how to move
beyond deduplication to technology that solves multiple backup
and recovery issues.
Presented by: Syncsort
The world’s leading provider of Extreme Data Performance solutions, with over
40 years’ experience and over 12,000 deployments, Syncsort helps thousands of
customers across the globe rethink the economics of their data.

Encore 2 – Mixed Content

The SuperNAP:
The World’s Most Powerful Data Centers
Attend this session to learn about the data center most recently
selected as a provider for the Zumasys Cloud. Advanced technology
ecosystems are becoming one of the most important factors in
enterprise computing. Learn about the market trends that are
driving this concept and how enterprises are optimizing their
buying power to deliver the best solutions.
Presented by: The SuperNAPs
The world’s most powerful data centers, located in an ultra-scale campus technology
ecosystem, with industry changing telecommunications pricing, and the U.S.
Intercloud Exchange.

Encore 3 – Technical Content

VoIP And Mobility: Fixed Mobile Convergence
Attend this session to learn about extending enterprise mobility by
empowering the mobile workforce to communicate efficiently and
cost effectively. You’ll take a fast-paced look at Fixed Mobile solutions
that enable you to mobilize your office phone system and features,
extending directly to your cell phone over WiFi or 3G Cellular.
Presented By LANtelligence
LANtelligence is a Zumasys ecosystem partner responsible for the design,
deployment and maintenance of the Zumasys Unified Communication solutions.
Deploying solutions for ShoreTel, CISCO, Contact Center, Tele-conferencing and
Mobility Services, LANtelligence has over 40,000 VoIP desktop deployments and 10
years of proven expertise.

Celebrate – Mixed Content

Customer Panel: Custom Programming For Produce
Companies With Key Central
This customer panel will feature three companies who use Famous
as their core application. Each of these companies had needs for
additional capability in their environment, including: signature
capture for BOLs stored in digital jackets; grower web access
to settlements and crop status; the tracking of projected sales,
purchases, quantities and prices; integration of two separate
Famous systems for inventory and shipping; and more. Key Central
is the powerful software platform that was used to meet all of these
needs. Attend this session to hear first-hand how integrated custom
programming made a difference for these three companies.
Presented by: Dave McCary - Geek Translator, Zumasys
Featured Clients:
Anthony Vineyards: Founded in 1972 by Anthony Bianco, the family-run Anthony
Vineyards is a leading grower of table grapes in the Bakersfield and Coachella
Valleys in California.
Index Fresh: Index Fresh a major, grower-owned distributor providing the best in
avocados from California, Chile and Mexico under the AvoTerra brand.
Prima Bella Produce: Prima Bella Produce is one of California’s premier growers
and distributors of corn, offering 10 different styles of pack in 3 different colors to
retailers across the US..

Imagine – Technical Content

The Zumasys Cloud:
Technical Architecture And Design
Attend this session if you are an IT professional researching
the technology and benefits of managed cloud computing. Our
engineers will focus on the Zumasys Cloud Infrastructure and a
typical customer design with the Zumasys Cloud platform. This
will include detailed discussion of SnapShot backups, replication,
and software licensing (both customer-owned and rental options
from Microsoft, Citrix, RIM and VMware) and the flexibility that
the Zumasys Cloud empowers our customers. You also will learn
about the administrative privileges that you will maintain, Zumasys
support options, response times of our SLA and understand the
pivotal role you will play in both the migration and the ongoing
support. We will also cover the various methods of access that are
available including Citrix XenApp, VDI, site to site VPNs, MPLS,
SSH, OWA and more.
Presented by: Stephen Mealey - Manager, Cloud Services

Small Screens, Big Business:
Smart Mobile Application Design
Attend this session to learn about mobile application development
designed specifically for business managers and C-level executives.
We will focus on how to extend your organization’s influence well
past the traditional web allowing you to reach the ever-growing
number of mobile users. We’ll take you on a tour of several mobile
applications and mobile optimized sites we’ve built, allowing you
to see first-hand just how far our nerdy know-how can go to help
you engage, educate, and inform your audience and ultimately win
more business through smartly designed mobile applications.
Presented by: The Nerdery
The Nerdery (formerly Sierra Bravo), is a 200+ person interactive development firm
specializing in the use of agile mobile + web technologies to programmatically solve
real-world business problems. Their roots as legacy-systems integration experts
informs their approach by keeping them focused on preserving investments in
existing systems and processes wherever possible, while taking full advantage of the
array of capabilities which modern development platforms offer.

Legends 6 – Technical Content

Optimizing Your Citrix XenApp Environment With
Dave Gunn
Attend this session to learn the skills necessary to optimize and
troubleshoot your XenApp farm. You will take away the skills needed
to maintain data and server integrity; to scale your investment, and
to optimize and troubleshoot the XenApp farm. Attendees should
have a basic understanding of XenApp 5 and/or XenApp 6.
Presented by: The Dave Gunn Group
Dave Gunn has worked with Zumasys since 2005 providing Citrix Consulting
services to its clients. This also includes direct involvement on the Zumasys Hosted
platform. Dave has completed over 200 projects involving the entire Citrix product
suite (XenApp, XenDesktop, XenServer, Provisioning Server, NetScaler, etc) and holds
numerous Citrix Certifications. Dave is currently working on three large XenDesktop
implementations ranging from 3,000 to 10,000 concurrent users. When not
consulting and engineering, Dave is a Certified Citrix Instructor conducting classes
from coast-to-coast.

Encore 1 – Business Content

The Keys To Choosing The Right Telecom Services,
Infrastructure And Applications

Attend this session to learn how to protect your network with
secure content management. You will learn how iPrism secures
networks against emerging Internet threats, at the perimeter, and
helps enforce corporate security policies.
Presented by: EdgeWave
St. Bernard is now EdgeWave! Their portfolio of Secure Content Management
products and services delivers a full range of solutions designed to protect networks
from current and emerging threats, while conserving IT resources by delivering the
lowest TCO on the market. The EdgeWave SCM portfolio includes integrated Web
and Email Security, Data Protection, and Email Archiving and Continuity in easily
deployable provisioning options.

Encore 3 – Business Content

Business Analytics For Legacy Pick Systems
Attend this session to learn how to create an impressive impact
quickly and easily by making your information available to
executives and end-users with the reporting tool, MITS Report,
or the analytic tool MITS Discover. Built for easy integration, MITS
Report natively extracts data from both MultiValue and SQL data
sources and presents them in a web-based application that can be
directly integrated into your existing system. MITS Discover makes
data available in summary form for high-level analytics, drill-down
and graphic dashboards. This true Business Intelligence solution
has been helping companies get the most from their IT systems for
over 14 years.
Presented by: MITS
MITS is a 14-year old Seattle-based software company specializing in reporting
and analytic software that extends the value of your existing system. Both MITS
Report and MITS Discover are enterprise-class; including an intuitive, browser-based
interface and a complete security system.

Celebrate – Mixed Content

Office 365: The Next Generation Of Productivity In The Cloud
Attend this session to learn about Office 365, a “software as
a service” monthly subscription bringing the gold standard of
productivity with Microsoft Office 2010, Unified Communications
with Microsoft Exchange 2010 and Microsoft Lync 2010, and
Collaboration with Microsoft SharePoint 2010 into the Cloud. Learn
how you can work virtually from anywhere on any device with robust
security, reliability and the control you need to run your business.

Let’s face it, traditional telecom carrier services-- Dial Tone,
Internet, and Private Network (MPLS)-- are commodities. Sure, they
must be highly reliable, but nonetheless they are like commodities.
Attend this conference where Comtel Group will draw a contrast
between two very different buying and evaluation processes: the
one is best suited to dramatically lower the cost of carrier services,
the other is best suited to effectively utilize telephony applications
that deliver ROI by streamlining communication, increasing
productivity and improving service.

Presented by: Microsoft

Presented by: The Comtel Group

Join us for this opportunity to hear from Zumasys customers who
have built a cloud environment within their own facility. Learn how
they used site to site replication, data centers and VMware’s Site
Recovery Manager to meet their companies’ unique DR/BC goals.
Attend this session to hear what criteria these companies used to
determine how to build their DR solution and what their companies
have gained as a result.

The Comtel Group’s mission is to help every client use the power and potential of
telecom technologies to achieve their business goals. Since 1989 they have been
helping companies manage and structure telecom resources, with an approach that
values ease of use, efficiency and long-term benefit. Years of listening and responding
to the real needs or clients has led to the development of four innovative service
products that offer superior value: Carrier Management; Technology Relocation;
Ongoing Support and Platform Selection.

Microsoft is the worldwide leader in software, services and solutions and serves
millions of small and medium-sized businesses in the U.S., helping them start, grow
and thrive by leveraging today’s powerful and affordable technologies. Microsoft
Corporation – Be What’s Next.

Imagine 1 – Mixed Content

Customer Panel: Building A Cloud On-Premises

Presented by: Dave McCary - Geek Translator, Zumasys
Featured Clients:
Orange County Head Start: Orange County Head Start, a national leader in
Early Childhood Education, has been providing comprehensive early childhood
development services to children and support to their families since 1965.

9

Pacific International Marketing: Pacific International Marketing is one of the
industry’s leading produce companies, involved in the growing, packing, shipping
and processing of more than 100 different commodities.
Skyview Cooling: Skyview Cooling is a large vertically integrated vegetable grower
and processor headquartered in Yuma, Arizona. They operate facilities in Arizona
and Colorado in the United States and have operations in Mexico across the border
from Yuma.

2:30PM – 3:15PM
Legends 5 – Mixed Content

Transforming Legacy Pick Applications To The Cloud
Attend this session to learn how easy it is to transform a legacy
application into a true commercial-grade, web-based application.
This session will focus on developing existing applications using
the DesignBais toolset.
Presented by: DesignBais
DesignBais is a functionally-rich toolset that allows developers to design and create
enterprise wide web-based applications without the knowledge of Java, JavaScript,
HTML, PHP, .NET, XML, SOAP, AJAX, etc. Knowledge of MultiValue is all that is required.

Legends 6 – Business Content

The Truth About 3G Vs 4G - And What’s Coming Next
Attend this session where we’ll cover the primary differences
between 3G and 4G wireless wide-area networking technologies
and how they affect your ability to access the cloud on the go. We
will look into at the future roadmap for cellular data technology and
what you can expect in the years to come.
Presented by: Qualcomm
Qualcomm’s technology connects you wherever you are in the world. They are a
leading manufacturer of chipsets, license technology, and provide communications
services around the world. In a global economy, Qualcomm is the link to markets
and opportunity. They bring minds and ideas together.

Encore 1 – Technical Content

Cloud Faxing And Scanning: Strategies And Trends
To Compliment Your VoIP Solution
Organizations with paper-intensive business processes struggle to
make the connection between their IP network and the transactional
delivery or capture of e-documents. Attend this technically focused
session outlining strategies and trends that will provide attendees
with valuable insight on implementing fax & scanning technologies
(Cloud or Premise) within their IP and VoIP networks.
Presented by: One Touch Global Technologies, Inc. (OTGT)
OTGT has a 20 year history surrounding electronic document delivery & automation
technologies involving image documents captured or delivered using faxing &
scanning technologies. OTGT specializes in the rapid integration & automation of
“transactional” line of business documents that preserve existing IT investments.

Encore 3 – Business Content

How to Attract And Retain Top Sales And IT Talent In
Today’s Competitive Marketplace
Attend this session to learn how to attract and find top talent in
today’s competitive market place. What are your competitors
doing? What is available online? What is the most cost-effective
way to hire in today’s market? What are the top 10 ways to attract
and retain top talent on a national level?
Presented by: Unified Technical, Inc.
Unified Technical, Inc. is the premier provider of sales and information technology
staffing services nationally. The company has two distinct divisions Unified Technical,
the temporary IT staffing business specializes in the placement of infrastructure and
development professionals and Direct Source, the permanent placement business
that specializes in the headhunting of sales candidates nationally.

Celebrate – Business Content

The Zumasys Cloud: Is It Right For Your Business?
This is a must-attend session if you are considering moving some
or all of your applications to the Cloud. Geared towards business
professionals, this breakout will include an overview of the financial
considerations, the ROI analysis and the roles your employees and
Zumasys will play in this new computing paradigm. Learn about
rental licensing, our Service Level Agreements (SLA), our pricing
model and the disaster recovery that is incorporated in our hosted
platform. Find out if your applications belong in our cloud and get
detailed answers to your questions.
Presented by: Paul Giobbi - President of Zumasys
Imagine 1 – Technical Content

The Six Silver Bullets Of Storage Efficiency With
Craig Zubchevich
With NetApp® systems, take full advantage of the “Silver Bullets”
of storage efficiency, including RAID-DP®, Thin Provisioning,
Deduplication and SATA drives. Lower your storage costs by as
much as 50% without compromising performance or availability.
This session will be presented by the NetApp Technical Partner
Manager, Craig Zubchevich.
Presented by: NetApp
NetApp creates innovative storage and data management solutions that
deliver outstanding cost efficiency and accelerate business breakthroughs.
Discover our passion for helping companies around the world go further, faster at
www.netapp.com.

Imagine 2 – Technical Content

From The Edge Of The Network To The Core Of
The Data Center

Attend this session where Star2Star will be demonstrating the
Star2Star Business Internet Telephone System. During the session,
attendees will learn how Star2Star provides an unbeatable
combination of quality, reliability, and features – while saving the
typical customer up to 50% on monthly phone expenses.

Attend this session where Hewlett Packard will provide a value
proposition to IT managers: Standards-based connectivity solutions
at a fraction of the capital and operational costs, half the power
consumption, and all the speeds and feeds necessary for a world
class enterprise. Find out about the HP Networking position in
the core switch market, and how the technology stacks up against
the higher-cost competition. Learn how you can leverage HP
Networking solutions to simplify your network while increasing
productivity and decreasing cost.

Hewlett Packard is one of the planets largest technology companies. Known as the
market leader in personal computing devices, HP has also taken leadership positions
in server, storage, networking and security solutions.

Encore 2 – Mixed Content

VoIP Done Right

10

3:30PM – 4:15AM
Encore 1 – Technical Content

Imagine 1 – Mixed Content

Combining Windows, NetApp and VMware In
One Monitoring Platform

IP Telephony, Benefits and Cost Savings:
A Live Demo

With virtualization comes increased flexibility, but this can lead to
more complex issues. Attend this session to look at the problems
that point monitoring systems give rise to, and the business
advantages that are gained from a single monitoring system that
can encompass the entire infrastructure within your network. We’ll
provide an overview of how to do it, why it matters, and general best
practices for infrastructure monitoring and response.

Attend this session to learn about the ShoreTel VoIP system in a live
demonstration that illustrates the benefits and cost savings of this
industry-leading IP based telephony solution.

Presented by LogicMonitor
LogicMonitor is the only company focused on delivering SaaS based datacenter
monitoring. They provide automated best practices monitoring that reduces
outages and shortens issue time, while freeing up staff resources.

Encore 2 – Business Content

VDWhy? Understanding How The Desktop
Virtualization Revolution Will Transform
Your Business
Attend this session to learn effective strategies for taking on the
“consumerization” of IT while increasing flexibility, decreasing
costs and increasing security. You will learn from the industry
leader about the concepts of various desktop virtualization delivery
mechanisms.

Presented by: ShoreTel
ShoreTel is a leading provider of brilliantly simple unified communication solutions
based upon our award winning IP based telephone system.

Imagine 2 – Mixed Content

What’s New in D3 v9.0, Why Should I Upgrade And
What Does it Take?
Attend this session to learn about the new features in D3 9.0 and
how they will affect your business for the better. We’ll discuss the
upgrade process and the reasons to take advantage of this exciting
latest release.
Presented by: TigerLogic
TigerLogic Corporation has been providing reliable data management and rapid
application deployment solutions for ISVs and developers of database applications for
more than three decades. The choice of more than a thousand application developers
worldwide, TigerLogic serves more than a half-million active users representing over
20,000 unique customer sites. The company offers its customers global access to its
software, professional services and 24x7 technical support services.

Presented by: Citrix
The Virtual Computing Revolution: Citrix Systems was born from the idea of
unlocking applications from datacenters and employees from the office – creating
new ways for people and IT to work. Today, this is the promise of virtual computing,
and Citrix is at the epicenter.

Encore 3 – Registered Attendees Only

Hosted User Roundtable – Current Zumasys
Cloud Customers Only
This session is limited to current Zumasys Cloud Customers.
Building on our first annual Hosted User Group in Las Vegas last
September, this session will provide an update on the Zumasys
hosted platform. This is your opportunity to play an active role in
the future of your infrastructure - tell us what new features are
on your wish list, hear about new technologies you can leverage to
your benefit, and interact with other executives who operate their
businesses on the Zumasys Cloud Computing platform.
Presented by: Zumasys Hosted Team

NEW!

4:30PM – 5:30PM

PLAN YOUR
NEXT STEPS

The Edge – All Attendees

Zumasys SuperSession
You’ve been to all the breakouts, you’ve heard about the new
technologies but now it is time to bring it all together. Come to
this fun session to formulate your own technology flight plan.
This is a vendor-free session and it’s your time to speak directly
to experts about Cloud Computing, Storage/Virtualization, VoIP,
Custom Development, Messaging/Collaboration, Mobility and
more. Enjoy a cold microbrew in The Edge, a signature Hard
Rock meeting room overlooking San Diego, while you plan your
next steps.

Vendor Expo and Final Night Party
DINNER SERVED... with bugs!
Rock Back to the 70s-80s-90s and
Front Your Own Live Karaoke Band
Conquer Jin’s Bug Bar
Jeremy’s Street Fighter Challenge
Robert’s Arm Wrestling Smackdown

Zumasys works closely with customers & partners
to find the best solution for any situation.
Zumasys makes sophisticated technology solutions
available and understandable to companies of every size.
At Zumasys we are excited and inspired by technology.
We love what we do!
Zumasys responds to customer needs and solves
problems with determination.
Zumasys brings enthusiasm, energy and realness
to business technology.

Zumasys helps companies of every size elevate their business by transitioning their infrastructure and applications to the
cloud. Our personalized approach to cloud computing means we take the time to listen to our customers, understand their
business objectives, and develop a customized solution that accommodates any application. Our state-of-the-art hosting
platform uses the latest technologies to deliver world-class reliability, integrated disaster recovery, and the peace of mind
that only an expert cloud solution can offer.

Zumasys at a Glance
2000
Over 1,800 Customers in more than 44 states
Corporate office in Irvine, California
Founded in San Clemente, California in

Introducing AND. It’s the new OR.
Finally, a storage solution that doesn’t force you to choose either cost efficiency
or improved business performance. NetApp’s uncompromising approach to storage
and data management can both lower IT costs and help to bolster your company’s
competitiveness. See how storage efficiency without compromise can help you go further, faster.