The rise of 'wellness' products

As consumers seek healthier beverage choices, the soft drinks industry has become awash with new terms like “functional” and “nutraceutical”. But, asks Annette Farr, is the proliferation of category terms just confusing consumers, and are the health claims made on behalf of these products perceived as credible?

As consumers seek healthier beverage choices, the soft drinks industry has become awash with new terms like “functional” and “nutraceutical”. But, asks Annette Farr, is the proliferation of category terms just confusing consumers, and are the health claims made on behalf of these products perceived as credible?