Lookout Point Lakeside Inn

Hot Springs, AR Bed and Breakfast

The Challenge

We have waited a long time to be able to design a site worthy of this spectacular property! Lookout Point Lakeside Inn is a picturesque Hot Springs, AR Bed and Breakfast and their inn recently won the coveted Top 25 Small Hotels in the US award by TripAdvisor. We aren’t the only ones who love this amazing boutique hotel. Ray and Kristie Rosset are also long time clients of White Stone Marketing and we have been able to help them achieve dramatic revenue goals over the last several years. To cap this off, they decided to take the plunge and sign up for a new, template design. Our challenge was to take the rather large and content rich former site and condense it into a workable and functional site design. Too much information and the consumer is lost, too little and the site won’t convert. Thus, we hit all the right notes with our most recent website template creation.

The Answer

Ray and Kristie chose our Keystone template. As you can see, the template allows for a lot of content while still ushering the guest seamlessly through a clear and visually enticing path. Their photography by the famed Jumping Rocks duo is top notch and is showcased on every page throughout the site. One of the aspects a boutique hotel such as Lookout Point needs is the ability for the guest to filter according to the amenities they desire in a room. Our Keystone template has this feature! Simply go to the rooms page and choose the type of amenities you are looking for and those rooms will show up highlighted in the list. For larger properties with over 10 rooms, this is a wonderful feature to add to any template design. Furthermore, this template takes advantage of several of the modules we can add to any site like our full wedding module. Glance through the various wedding pages and you will see how any potential bride can easily determine the type of venue and packaging that will best suit her needs. This design has it all and we are proud of the work we accomplished for Ray and Kristie and their incredible staff.

Design: Signature

“Our new website went live this week, and we are so happy with the look and the design process. Ray & I opted to use a new White Stone template, and it feels fresh while conveying the experience of staying at our inn.

Developing the website could not have been less painless for us! The White Stone team, with Lindy Norris at the helm of the design, was creative and really listened to us. After seeing the site, we love it! We look forward to further growing our business with the launch of this new site. Thanks to the whole team, we are grateful.”