San Antonio Startup Vying for Attention at SXSW

Every year, the SXSW Interactive Festival visits Austin, Texas. And every year, aspiring entrepreneurs, those who are involved in a start-up of some kind, descend on the city in hopes of drumming up interest and quite possibly closing a round of funding. This past year was more of the same. Start-ups from all over the country took to the city, meeting with others and spreading the word about what they have to offer.

Making things even better, this year’s event took on a reality TV feel as executives of nearly 50 start-up companies took two minutes to pitch their organization to a panel of judges. One of the companies taking part in the competition was TrueAbility Inc., direct from San Antonio. In short, TrueAbility Inc. offers a unique software that tests tech skills. In an article published by MySanAntonio.com, the company’s co-founder Frederick Mendler shared the following regarding the experience:

“At the end of the day, it’s about getting exposure. To get this type of exposure in this sort of targeted audience is sort of perfect. We couldn’t ask for anything better.” Even more so, Mendler realizes that he is putting his company in position to acquire new customers. “Every single person here is a potential customer.”

Although TrueAbility Inc. just got up and running last May, the company has made major strives in less than one year. Not only have they had the pleasure of presenting at SXSW, but the company has taken part in other competitions. This includes San Antonio’s Startup Weekend, where TrueAbility Inc. won first place. Additionally, the company secured $750,000 in funding earlier this year.

San Antonio may not be as well known for start-up innovation as Austin and other cities throughout the United States, however, TrueAbility Inc. is proving that this doesn’t have to be the case moving forward.

Ben Hubbert

Ben is a retired Combat Controller with the United States Air Force. He started Champion AC in 2007. Ben is originally from the Mississippi Gulf Coast. He is happily married and an avid fan of the San Antonio Spurs and New Orleans Saints.

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