Month: February 2016

Fashion illustrator Gloglo Garcia is 25-years-old and based in Jerez, Spain. Originally from Huelva, she moved to Sevilla after high school to pursue a career as fashion illustrator, and she studied Fine Arts in Sevilla University. She’s currently enrolled in Art School Jerez, where she’s studying Fashion Design. We came across Gloria on Instagram, and fell completely in love with her fresh and spontaneous drawing style. It can be hard sometimes to say, what a good illustration or drawing style is, but you know it instantly, when you see it. I believe, it can best be described as something fresh, strong, personal, and where you can feel the passion behind. As Gloria also points out below, her best drawings are, when she draws for fun. The five years, I worked as a fashion design tutor, and the endless amount of fashion work, I have seen outside the school, I believe you can always see in creative work, when the creator was utterly in love with the project at hand. It’s a bit like being in …

So, a couple of weeks ago, I attended The Jaw Nut Piece fashion show by Henrik Vibskov during Cphfw aw/16. I really love his style, and he is one of my favourite Danish designers. I especially liked his graphic striped Samurai look, so I decided to use it as inspiration for fashion illustrations and do my take on the outfit. Usually when I make graphic art and illustrations, I start out by picking some cool or quirky pictures, and this Vibskov style had both. Then I put some great music on, as it really means a lot to me, when I’m being creative. I’ll listen to anything, really, but while I did this illustration, I had Pharrell on. ‘Beacuse I’m happy…’ I made this illustration in Illustrator. I had the downloaded picture of the style next to my Illustrator file on my computer screen. I drew by looking at this picture and started out by using the pencil tool to make an outline of the silhouette in a one-line style. This element is a distinct feature of the drawing, …

Just as Copenhagen Fashion Week took place last week – at the other side of Europe there was Mercedes-Benz Kiev Fashion Days. Kiev has been doing remarkably well during the last couple of years in establishing itself as a fashion city and is quite a case study in how to enter the fashion scene of global importance among very strong players. Many things have to be in place, but at the end of the day, it comes down to the talent, and in this case; the Kiev fashion designers. I would like to start by saying that most shows in Kiev are organized in a slightly different manner than in the main fashion capitals. Most of them take place at the same venue for many reasons (both practical and financial), which is actually quite convenient,­­ as you do not have to go by car all the time and spend extra time in traffic. However, the truth is that every show or presentation that takes place in a unique location, offers a possibility for the designer to …

As young talents are our main focus at The Fashion Crowd, we decided to dedicate a special post to them, and their showcasing of their work during Copenhagen Fashion Week at Designers Nest fashion competition. Some of the most famous fashion schools, we have in Scandinavia, were represented, and students were showing from Kolding School of Design (Denmark), VIA Design (Denmark), KEA School of Design and Technology (Denmark), The Royal Danish Academy of Arts, Swedish School of Textiles, Beckmans College of Design (Sweden), Oslo National Academy of the Arts, Iceland Academy of the Arts and Aalto University School of Arts, Design and Architecture (Finland). The work was evaluated on four criteria, and they were 1/use of innovative fabrics, 2/creativity, 3/possibility of commercialism and 4/ Originality and power to propel. In a competition, it’s actually always crucial to keep these in mind, as it’s easy to get carried away when beautiful work come down the runway, and you feel that every single designer is a winner. The criteria in this care are a nice balance of being highly creative, yet not …

Last week, it was Copenhagen fashion week aw16, and after three hectic days of running around, my colleagues and I are now left with a feeling of utter pride and respect of what’s going on at the Danish fashion scene. Alas, it has been good for years but with each season, it’s taking on new dimensions. Danish Fashion Institute (DAFI) has over the years done an impressive piece of work, and this year season was actually the 10th anniversary. As Eva Kruse, CEO of DAFI, put it: ‘Happy Birthday #cphfw .’ A lot of fantastic work was shown and there were numerous cool events to attend. Below are some of the moments that somehow made an impression on us in challenging our beliefs and aesthetics and making us look forward to the next winter season. HAN Kjobenhavn (above) – it reminds me of driving through the concrete suburbs of Moscow a couple of years ago after attending fashion week, and asking the taxi driver, why the radio was playing Ace of Base (Bear in mind this was …

Why are most fashion show invitations printed in hard copy (unsustainable) and sent out by mail (old-school)? Alas, in these email days – and you do also receive many invitations by email – it is indeed elegant and something extra to receive a beautiful envelope in thick paper, with an elegant handwriting spelling out your name and a beautiful card inside. But there can be many other ways much more surprising of how to invite guests and intrigue them with new, surprising ways. Ways that will make just that invite stand out, and that will make you go ‘wauw’. In our information age, where we’re constantly being bombarded with impressions, this is the effect we’re after, because it will make us be remembered – maybe not for long, as competition is tough, but at least for a while. Check out this video below for innovative inspiration and see what you think: Do we have to say more? Great, ah? The brand Ksenia Schnaider is from the cool and trendy Kiev, and they have always had focus …

Technology is by far the one thing that has changed the fashion industry the most over the past decade, and in this social media and its many platforms has played – and is playing – a vital role. It can be easier to grasp, how big and established brands go about building their Social Media platforms and online presence with an army of bloggers, celebrities and Online Community Managers, but it’s quite different to a Social Media Strategy for new designers, and how the upcoming fashion designers should go about the task. Below are the 6 most important points to consider: 1/ Your Social Media Strategy is rooted in your brand and its core values and identity. Therefore, the first thing to do, or what you have hopefully already done, is being clear about what you stand for (and don’t stand for). While this may seem like a rather obvious point, it’s crucial to have clear in mind. One of the biggest mistakes a brand can commit is trying to cater for everyone – it’s …