Interestingly, just last week our local Chabad Rabbi said that the Rebbe did indeed embrace and recognize the potential for all forms of technology as tools for outreach and engagement. He speculated that if the Rebbe were alive today, there would likely be 3-D movies in the mix — especially those which would appeal to the “Frozen” generation..

Chabad is so successful because they have mastered the skills of non-profit management without attending seminars or even college.
1. They are mission driven and passionate about their cause. It not just a job for them.
2. They are disciplined, patient and persistent.
3. They provide value for many who are not Chabad or even Orthodox.
4. Without overt solicitation, they provide services in a non-judgmental, open-ended way. At some point the recipient asks “Rabbi, what can I do for you ?” and that’s when they land the whales.

They do acknowledge those days and thousands of other major and little known events in Jewish history.

See there ‘Today in Jewish History’ section.

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