On their Adsense blog this morning, Google announced a new way for domain owners to monetize undeveloped domain names. “Adsense for Domains” is now available for some domain owners, and it can be found in the Adsense Setup tab in the Adsense account. Essentially, domain owners can load their domain names into the Google back-end, provide keyword hints, choose link and text colors, and change over their DNS to Google specified servers. It all seems pretty easy.

There are going to be differences between what parking companies offer and what Google will offer, and some of which can be gleaned from the quick start guide. For starters, domain owners will not have the luxury of adding graphics to their landing pages. Additionally, it is doubtful that Google can offer the same extraordinary level of customer support that is given by most parking companies.

The bottom line on all of this will most certainly be the bottom line to domain owners’ bank accounts. By getting rid of the middle man, Google should be able to pay more than parking companies, which would be very problematic for parking companies. Unfortunately, if Google becomes THE parking company, they could make their own rules, lower payouts and ultimately harm domain owners in the long run. This is an interesting development that will have long lasting repercussions on the domain industry.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Good point David – this should wake up parking companies. How did happen that parking functionality is still so weak. They have to develop more advanced forms of parking – this could be their advantage against Google AdSense parking.

Interesting to say none the less, it was just the other day I was talking to a friend about the rumors matt cutts blog warning about domain parking downfall… but I brought up the exact point why not cut out the middle man if your google and keep the ad revenue to yourself and possibly domains make an increased epc?

The transition continues… but at the end of the day, domain asset holders have to get control of the cash register and stop giving others the lion share of the value that their domains generate. Overall, that means development…not easy, but a much better option longterm.

I thought about this 5 minutes and something tells me that Adsense for Domains is just not going to work but I’m still trying to find solid rational arguments that can justify this feeling.

I’ve been in the industry for a while and I know that domainers require a lot of customer support and trust is a key issue. I don’t really think Google can offer that, and neither that they will set up a good commercial team that can attract key domainers.

If payouts are equal or better than parking companies, I would think domainers would leave. It’s too early to tell how all this will shake out but for some parking companies this might be the nail in the coffin.

Their supplier just went direct to the consumer and that can’t be good for the middleman.

1. The constant steady decline in PPC revenue was required to make this a viable option for domain owners.

2. This is a textbok example of disintermediation

3. Parking is not dead. The parking companies are necessary to launder traffic on the google restricted list:
* Pornography, adult, or mature terms. This includes, but is not limited to, any terms that refer to or suggest nudity, partial nudity, sexual imagery/acts, lewd/graphic or profane language.
* Violent or racially intolerant language or any other form of hate speech directed against an individual, group, or organization
* Excessive profanity
* Illicit drugs and drug paraphernalia
* Gambling or casino-related content
* Weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles
* Beer or hard alcohol
* Tobacco or tobacco-related products
* Prescription drugs
* Promotion of an illegal activity or an activity that infringes on the legal rights of others.
* References to tragedies or other sensitive current events
* Any other terms that are illegal, promote illegal activity, or infringe on the legal rights of others.

What to watch: Interesting to see if they will reward parkers by actually indexing and ranking domains parked with Google.

Guys,
Google is not in the business of loosing money. If the results are poor everybody will stay/return to their parking companies.
These guys know the stats better than any of us. They know the true about pure/organic type-in traffic. I can’t believe they don’t have a plan to add original content and drive more traffic to these pages.

I think they will control about 25%-35 of the market in 1 year.
Funny to see people say google will have a hard time competing. They will roll out more tools for domainers as time goes along.
It will make alot of people money, and hurt others.

I do NOT get Ecellent Customer Service from Parking Companies. Also the Cash parking at Godaddy, does not allow words and the names I switched there from Trafficz lost all their ranking and their place in the search. I am hopefull that there will be more revenue and better opportunity with Google… thanks Google

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