Workshop: Persuasive Patterns

Learn how to apply psychology to designing engaging digital user experiences that make people take action. The starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate users when they make decisions and how they make decisions.

What we will achieve:

The appropriate approach to engaging your users depends on where they are in your product's lifecycle. We will examine all stages of your user-relationship:

How to get people onboard

How to get people started and discovering all your product has to offer

How to make them stick around (and love your product)

Each participant receives a concluding workshop certificate for presentation at work or as proof of qualification for future applications.

For all guests of push.conference:
The workshop is open for everybody, but if you already have your ticket for push.conference 2015, you will reveice a 50€ discount on the workshop fee! Everybody else can still get tickets for push.conference at push-conference.com/2015. Check out the great program and join us as long as seats are available!

The host

In his day job, Anders manages 3 separate teams solidifying the online future for Bonnier by building the web products that is shifting the company from being grounded in traditional print-based revenue to new businesses based on digital revenue. It is dire times. If we fail to build products that are both easy to use, captivate our audience, and grow new revenue, our whole company will suffer in the long run. Our strong turnaround focus has made psychology and motivation an ever important factor in the products we build. We have failed plenty, but have also experienced many spot-on successes.

Since 2007, Anders has also been running a popular site on UI Patterns. It has led him to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. His courses are an extension of the website.