Case Studies

NASSTRAC Email and Print Newsletters

MindShare Strategies provides a full turn-key program in developing, and distributing client NASSTRAC’s print newsletter, NewsLink. This bi-monthly publication is distributed to NASSTRAC’s full membership to provide information on industry issues and challenges, announce news on new association programs and services, share best practices among members, and provide a forum through which members can share opinions and expertise.

For each edition, MindShare develops the strategic content to align the editorial plan with readership relevancy and client business goals, conducts all interviews, and manages all copywriting, proofing, art direction, design, photo sourcing and image development, production, print management, mail preparation, postage management, and entry into the U.S. Postal System. We also periodically conducs readership and membership studies to track membership satisfaction with the publication.

NASSTRAC’s Integrated Newsletter Program: “eLink” (Online)

MindShare Strategies creates and distributes client NASSTRAC’s digital newsletter, eLink. This bi-weekly electronic newsletter augments NASSTRAC’s print newsletter in providing members with more time sensitive information on industry issues and challenges and news on the association’s programs and services.

For each digital edition, MindShare does routine environmental scans of industry issues via the web to identify quickly emerging industry issues, polls members on their perspectives of most relevant issues, and then manages all copywriting, proofing, production, online testing, distribution and analytics of open rates and click-through readership activity. We also routinely conduct readership research to evaluate membership satisfaction with the digital newsletter.

About Us:

MindShare Strategies provides clients in the transportation and logistics industries with a broad range of results-oriented marketing, sales, communications, and management capabilities that generate business results.