How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society.

The Ad Council began during World War II as a propaganda arm of President Roosevelt’s administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation’s collective memory and looks at challenges facing public service campaigns in the current media environment.

WENDY MELILLO was a staff writer for The Washington Post, earning a Pulitzer Prize nomination and an award presented by President Clinton from the White House Correspondents’ Association for her coverage of the 1992 United Way scandal. While at The Washington Post, she won the Penney-Missouri Newspaper Award for her reporting on health and nutrition. For nearly a decade, Melillo was the Washington, DC, bureau chief and senior writer for Adweek, where she covered product and political advertising, marketing, PR, and regulation. WENDY MELILLO is currently an assistant professor in the School of Communication at American University.

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