Content Syndication has always been the hot potato of digital marketing. Content syndication is a process of syndicating your content in various channels in order to make your voice audible over the net. Marketers believe it to be one of the most successful ways of engaging the target audience and gaining visibility. Although their beliefs do shake once in while when they go blank on the strategies for content syndication. Well, we will take it from the top for you.

Why content syndication?

Even though the concept of content syndication is clear to all, people do get a bit tippy-toed when it comes to the question why to syndicate your content. Well, it speaks for itself through the results you get by syndicating your content. Some of the very basic reasons why marketers believe in content syndication are:

By making content syndication a part of your online marketing strategies, it gives your website the visibility you have been craving for.

As in content syndication, you syndicate the content in various networks and channels, it increases your reach to the target audience.

Content syndication also allows you to create a good brand awareness among the audience.

Using various content syndication strategies also improves your search engine rankings adding on to your visibility over the net.

Tried and Tested Smart Strategies For Content Syndication

Marketers are almost all set with their content distribution strategies 2018.

But if you are still ready to bite off some more than you can chew then here we are sharing with you 5 smart strategies for content syndication:

1. Syndicate content on LinkedIn

Start syndicating your content on LinkedIn! LinkedIn is considered one of the best platform for syndicating your content. The very fact by Content Marketing Institute that 94% of B2B marketers use LinkedIn as part of their content strategy explains pretty much everything. LinkedIn has become a stagnant part of every content distribution strategies. With more than 467 million members of LinkedIn, you get a better reach to the target audience. Moreover marketing over LinkedIn will help you engage a community of professionals in return giving you more qualified leads.

2. Embed Codes

One of the most important aspects of content syndication is you want your post to be reused and reposted as many times as possible. But keeping in mind that you are been given the credit each time the post is reused or re-posted otherwise it is of no use to you. Embed codes are the small coding piece that appears in your content. It makes the process of content syndication more easier for the readers. For instance, if anyone wants to post your content, he/she can simply copy the embed code and paste it. Credit to you as well as an easier way to syndicate, both the purposes are well justified through this process.

3. Submit everywhere in http://submit.co

Submit.co is where you can get press coverage for your business. It is a simple site which provides you with a list of contacts along with their region, Alexa rank, category, and platform. All you need to do is start pitching the contacts. Target those publications that your target audience read and persuade them to syndicate your content. This also helps you build a good relationship with professional.

4. Publish on Medium

Medium being one of the leading self-syndication sites helps you with syndication of your own content. It also provides you with a built-in audience feature through which the medium identifies which of your Facebook and Twitter connections are on Medium and automatically connects you to them. It also shows the real engagement of your content by letting you know how many people read your story and how many read it till the end. With such great features, Medium is a must have content syndication strategy.

5. Guest posting

Guest posting is a content syndication strategy that gives you the ability to generate links from high-quality sites. There are various strategies for content syndication but guest posting is the one that gives you instant exposure to the target audience. According to HubSpot, 53% of marketers say blogging is their top marketing priority. Moreover, through guest posting, you increase your personal network and reach. Improving your brand visibility and online authority, through guest posting you create a loyal and trustworthy image among the audience. Plus coworking with well sound content syndication networks will increase your credibility.

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http://www.only-b2b.com/blogs/reasons-startups-fail-generate-leads-blog/#respondFri, 09 Feb 2018 12:24:06 +0000http://www.only-b2b.com/?p=76042 Reasons Your Startup is Not Getting Leads from Your Blog (+How to Fix It) We live on the internet. Like, literally. People eat on Instagram and buy on online stores....

We live on the internet. Like, literally. People eat on Instagram and buy on online stores.

So does your startup business.

The worst thing that you can do is not utilize the potential of the internet by making silly mistakes.
Especially, with your business blog!

Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads.

But, it will be a distant dream if you make these TWO MISTAKES

1. NOT WRITING CONSISTENTLY

One of the biggest mistakes you are making is NOT writing consistently.

We know that you are busy running your startup business and probably don’t have the time to brainstorm your blog every week or every month.

But, your business need leads to grow and expand.

What is a better way of getting leads than writing about what you are anyway doing every single day?

You are into mobile application development. Oh yeah, let’s write about the trends or the latest apps which are creating a buzz in the market.

Or,
You are into cloud computing services. Let’s write about how it can help your customers or a basic guide on security.

It is that simple. And, you know what?

Blogging can bring in a lot of leads even if you aren’t SO big on it.

Because

That’s downright crazy!

But, how do you keep up the pace? How to ensure you are writing quality content? How do you come up with topics? How do you keep a track?

Oh god, blogging is this high maintenance? Argh!

Yeah, we get it. But, did you know that

According to BlogHer, blogs are trusted sources of information and advice; say 81% of US online consumers.

Which gets us to the next point? How can you handle this effectively?

Every month, begin with creating an editorial calendar. Include

What is required for that month? Blog posts, 1 newsletter etc

When will you write it?

By when will you have each task finished?

Which content piece will be published on which date?

Having a calendar will decrease your stress levels big time!

According to a Hubspot Survey, small companies that publish 11 or more blog posts per month drive much higher traffic than companies of the same size that publish fewer than 11 blog posts and about 2X as much traffic as those publishing 2 – 5 monthly posts

BUT, you don’t need to stress on this.

You can start with 2-3 blog posts a month and increase your frequency as you grow. The results will be slow, but once you write 21-54 blog posts, blog traffic can increase by up to 30%.

The easiest way of creating this calendar is using Google Calendar. It is simple to use and can be shared with your team.

If you are looking for a more visual way of creating this calendar and collaborate with your team, use Trello. It is visual, card-based collaboration tool which will let you create a perfect editorial strategy.

You do not have to spend a great deal of time doing creating this calendar. I know what you are thinking?

How do I come up with so many topics? It’s mind-boggling! It’s annoying. Do I really need a blog?

So, let me divulge a secret.

You don’t need to brainstorm the topics.

There are tools to help you out and, guess what? They are free (to some extent!) which is enough for you in the beginning

It has given me 5 topics which are relevant to content marketing and small businesses. I am sorted for the month! You can repeat this exercise and get a few more topics.

Another way of finding trending topics in your niche is to use BuzzSumo.

Just enter the niche and see what’s trending. However, you can see only 10-15 topics in the free version.

2. NOT GROWING AN EMAIL LIST

You create content and leave it at that or focus completely on marketing your blog posts.

But, that is not right. Growing a list of subscribers should be your top priority.

For that, you need to collect their emails and use them to land leads.

Because emails can give you 174% more conversions than any social media platform.

Not only that,

According to Campaign Monitor, email marketing has the ROI of $44 for every dollar spent as compared to $38 in 2015.

There are a bunch of statistics to show that email marketing is the most effective channel for lead generation and yet it is overlooked by startups.

According to Neil Patel, not only did email marketing boosted the traffic on QuickSprout by 16%, 666 comments out of 1860 were from email subscribers.

Create a detailed piece of content which is relevant to your audience or start sending out simple newsletters.

Who are we kidding? How do I do that? Taking out the time to create an ebook from scratch? Analyzing trends and content to write a white paper?

Trust me, it does not need to be all that fancy.

To begin with, you can take up your most successful blog post and turn it into a guide.

Your ultimate goal is to be useful to your visitors. If you achieve that, they will happily part away with their email address.

For example, Marketo

They give you a set of best practices. To download the guide, you need to give away contact information. Now,

If you do not have the time to repurpose your content, you can always make use of a persuasive copy to sell your curated newsletter.

As an entrepreneur, you read about your industry and you read regularly. It shouldn’t take a hell lot of time to collate a few articles you loved to read and share it with your readers.

The Hustle aced it with their home page. They sound quirky and fun. If you sign up, you will get the most important and relevant tech news in your inbox. While The Hustle sends it every day, you can do it monthly or bi-monthly.

That gets us to the next point.

How and where can you ask for emails? You can use a welcome mat (like The Hustle)

or

Like Melyssa, who provides you access to resources on her landing page

Or like Becky and Paula who are giving away a book on their homepage in return of your email address

Or even the QuickSprout which gives you access to a course (along with a secret bonus) if you part away with your contact details

Similarly, there are multiple plugins which makes it easy to set it up.

You can use Mailmunch, MailChimp, SumoMe or even WPsubscribe. (Read about more options here). The plugins are simple to use and let you customize the design.

There you go. The two mistakes you are probably making (or were going to make) and how to fix it without having to lose your sleep.

Why don’t you let us know what you think about this?

Chhavi Agarwal is a freelance tech and marketing writer/blogger and co-founder at Content Writer Guru. She works closely with B2C/B2B companies and helps grow their online presence through content creation. When she is not writing, she is traveling across India and documenting her experiences on Mrs. Daaku Studio. You can email her at remotecopywriter@gmail.com

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http://www.only-b2b.com/blogs/gdpr-data-portability/#respondFri, 09 Feb 2018 07:52:41 +0000http://www.only-b2b.com/?p=7566GDPR Data Portability | 6 Risks You Must Consider Nowadays businesses are busy as a beaver complying themselves with the GDPR before the clock hits May 2018. Every single business...

Nowadays businesses are busy as a beaver complying themselves with the GDPR before the clock hits May 2018. Every single business dealing with clients in EU are bothered about the consequences they might face after the GDPR storm hits the ground.

Well, if all this sounds blot from the blue for you then let us just cast a glance over what we know and what should we know.

What is GDPR, again?

This regulation lays out several laws of data protection, processing of personal data and free movement of personal data. It also contains all the rights and freedom of any person to protect and free movement of their personal data. Until now GDPR consists of more than 95 Articles. Heck, you better complaint your business with those many articles!

Getting your thinking cap on? Well, you need not worry! We have got it all covered for you. In our previous blog, we have shared all you need to know about GDPR and how to compliant your company with it.

What is Data Portability in GDPR?

GDPR has dropped a bombshell on the businesses with its Data Portability article!

Although it mostly concerns the movability of any personal data but has a lot to do with the companies dealing with personal data of customers. In GDPR Data Portability, it states that anyone who has provided his/her personal data to any controller in a structure through any means has the right to ask back for the data. He/She can either ask the controller to directly import the data any other controller or can ask to import it back to the person without any hindrance.

This law basically is to empower more customers by facilitating them an easy way for the movement of their personal data. This also gives them the scope to compare the prices and import data easily between the service providers. Although the concept seems very fascinating, its pillars of strengths are still in doubt.

Risks to consider:

No business is behind in the race to complaint themselves with every possible aspect of GDPR. Despite their endless attempts, there is a lot to take care of. With a pressure like that, GDPR has almost become a nightmare for businesses.

1. Identity Theft

Identity theft is one of the most significant risks of GDPR Data Portability. As the person is entitled to ask the controller to import the data anytime, there are great chances that the controller might not identify the subject properly. GDPR also suggests that in order to identify the subject, a proper authentication process must be carried out. If in any case, the controller fails to identify the subject or provides the wrong data, it can be penalized for identity theft. For example, it is possible that there might be more than one subject with the same name or address or number. In order to segregate the right subject controllers must have some authentication process.

2. Confusion of the right data

We already discussed how confusing it can be for a controller to identify the right subject in context. This creates a smoke and mirror situation for the controller in any structure. GDPR Data Portability can be a bit hard on the controllers on account of the fact that it is not as easy as pie to serve all the data a person might ask for. For example, if Sandy Bigalow contacts your company and claim her data under the act of GDPR Data Portability and asks you to transfer the data to another service provider, will you be able to identify whether the right data has been transferred? How will you know whether you are dealing with the right Sandy Bigalow? Hello, confusion!

3. Reduced Customer Welfare

Adding on to the risk of confusion, customer welfare is another aspect of GDPR Data Portability people need to deal with. Although it justifies the benefits customers might get but the risks of unsatisfied customers are more. Even if a company complaints itself with all the acts under GDPR, how promising does it sound to extort all the data from each and every system of a company and convert it into a portable, accessible and transferable file? There is supposed to be a heck lot of work and confusion simultaneously. Summing it all up to reduced customer welfare.

4. Cost of compliance

Get ready to empty your pockets pals! The cost of compliance is for sure going to cut some big holes in your pocket. To keep your organization parallel to the GDPR Data Portability you need to have few tools installed on your system. Starting from a swift way to gather and export all the data at one place, converting into a specific format to creating an identity verification and authentication process. Well, that seems simple!

5. Misuse of personal data

Getting straight to the point there can be two scenarios, 1 the controller at the receiving end can be held reliable and 2 the subject can put them at risk. It is stated in the act that in case of any misuse of personal data after the transfer, the controller at receiving end must be held responsible. Again if you are at the receiving end and you do not verify the data that is been transferred to you, guess what? You will be the one held responsible for any kind of data misuse. Whereas in scenario 2, there are great chances that due to identity confusion you might transfer the wrong data to the wrong subject. In this case, the data can possibly be misused by the subject itself raising questions to your credibility.

6. Time Consuming

It is going to take hell lot of time for sure. To the complaint, your whole organization with not only GDPR but also with all the little aspect of GDPR is, of course, going to take time. As Data portability needs to be handled with immense care, you have to go through a lengthy process which may take a lot of your time. So buckle up your belts and get set for the game!

Sometimes it’s hard to understand unfulfilled sales target even though you have best of sales personnel for prospect list building.But as we say – chances are, they aren’t spending their time doing what they should and you don’t realize it. You think it is a part of their job.

I am talking about contact discovery and list building. Your team spends hell lot of time collecting “right” details of the target buyer and create a relevant database. Outdated or missing information, bounced emails, unanswered calls or wrongly answered equals to “lost moolah” and “time not spent in making ACTUAL sales”. Creating an accurate B2B contact list is a tedious task!

We don’t have to remind you the cost of bad data for your business, do we?So, you have ONLY two options. Either create a step-by-step process for your team to follow or outsource it to an expert agency.

Let’s discuss what a contact discovery or prospect list building process should look like in both cases.

If you want to DIY contact discovery or prospect list building

1. Create detailed specifications using customer data

The ground rule is to know your customers well. If you have created a detailed buyer persona, this step becomes much easier.

If you haven’t, collect information from teams who deal with customers directly – customer support, sales, marketing etc. Make use of feedback or follow up calls to obtain all the information required to understand your customer thoroughly.

Now, start organizing these details in an excel sheet into following categories and find a pattern.

Industry

Company Size

Who do you close the deal with? The role or designation of the person

What is there pain point?

What feedback do they have?

How does your product help?

2. Make a list of target companies

Now that you know exactly who to target, make a list of companies which fit the specification.

3. Make a list of the department and the decision makers

Start looking for the department you want to target and get details about the decision maker.

Your lead data will show you a pattern of job functions/roles who are in-charge of making the relevant purchase. So, make use of this information.

For example, if you are selling a payroll software, you will target the HR Head. Similarly, if it is accounting software, you can target the accounts head or CFO.

4. Get contact details of the lead

Research and research online. You can get information from their social media profiles, websites, interviews, media releases etc.

Make use of online tools like https://connect.data.com/ and Limedeads. If you don’t want to pay for it, you can capture information from the free look-up

5. Validate email address and phone numbers

Start calling your lead one by one. Before the call, ensure that you have a call script ready.If you looking to create a B2B mailing list and want to validate emails, there are various tools available on the internet (like, briteverify, strikeiron etc). Ensure that you are ONLY verifying the accuracy and relevance of marketing leads.

Ensure that you have a time limit on this. For example, finding 10 leads in an hour is an achievable target. If you don’t have one, you can lose the track of time and waste resources.There you go. You have successfully created a B2B contact list.

Yes, it is a time-consuming process in every way. Hiring a team is an option if you are big. If you’re not, it may burn a hole in your pocket. All the recruitment cost, payroll, etc keeps adding up!

No wonder, companies have started to outsource it to expert agencies. Readily available expert knowledge and latest tools/technology are a few enticing reasons.

If you want to outsource B2B contact discovery for prospect list building

If you are looking to outsource contact discovery, it is important that you ensure quality. The prospect list building process SHOULD include these steps:

1. Sharing data specification:

Any good agency WILL ask you to share a data specification. If required, they will have a call with you to understand the target audience better.

2. Extraction:

Agencies use advanced tools and software to extract data of potential leads from their proprietary database. Ensure that they are on top of technology.

3. Verifying data:

A quality team should match the lead information with the specifications and verify it. There is no WAY you should hire an agency without a quality assurance process.

4. Allocation to telemarketers:

The agency should have a team of experienced telemarketers who call your prospective buyers and verify the gathered information.

5. Quality audit of the call:

This is an additional verification layer we have in our process. Once our marketers have a call with the leads, our quality teams ensure the quality of the call

6. Sending the required content:

Sending the required content to the client (you will have the email address to create accurate B2B mailing list) and sharing the hot lead with you. Your sales team can now close the deal.

Prospect List Building Process flowContact discovery for prospect list building is an important step in sales and contribute directly towards increasing your revenue over time. If you don’t have a process in place, you should think about investing time and money into creating one. Not only that, you should divide the roles and responsibilities in the team so not everyone is spending time in looking for leads.If you decide to outsource B2B list building and contact discovery services, ensure they have the required steps in the process. Outsourcing contact discovery is an effective way to fix wastage of resources.

Do you have a prospect list building process for contact discovery? Are we missing out on an important step? What has been your experience with it?

Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. It can be a bit tricky if you are new in the market. You probably must be searching for all demand generation blogs possible to read and capture the best you can. Well, you need not worry! Here we have covered all the best demand generation blogs that you must follow to satisfy your needs.

1. Marketo

Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow.

2. Pardot

Author’s remarks: Starting from marketing automation myths to demand generation blogs, Pardot offers a great range of blogs on different topics that can be utilised by the marketers to get latest tips and tricks for their businesses.

3. Quick Sprout

Author’s remarks: QuickSprout by Neil Patel is a platform that provides your blogs based on various topics starting from demand generation, SEO, Social Media Marketing to Lead generation and many more. Neil is one of the top writers, entrepreneurs and marketers write these blogs to give you more detailed information on various marketing aspects.

4. Moz

Author’s remarks: With a global rank of 2,356 Moz publishes blogs written by various writers like Kerry Jones, Angela Petteys, Serge Stefoglo and Rand Fishkin. They write well-researched demand generation blogs as well as cover various topics ranging from lead generation to content syndication.

9. HubSpot

Author’s remarks: HubSpot is one of the most reputed names when it comes to blogs, resources and facts about any topic related to marketing. They share wide rage demand generation blogs that are highly factual and research-based.

11. Contently

Author’s remarks: With writers like Joe Lazauskas, Shane Snow, Jordan Teicher and many more, Contently gets you through various aspects of Demand generation, marketing and lead generation in their blogs.

18. WordStream

Author’s remarks: WordStream is also a well-known name when it comes blogs. They share with you blogs on latest marketing strategies, demand and lead generation, content syndication and similar other topics.

36. Technology Advice

Author’s remark: In Technology Advice blog section you will find a range of categories starting from Marketing, IT, Sales and many more. You can find demand generation blogs that can be of great use for your business.

38. Gartner

Author’s remarks: With a team of highly informed and well-educated writers, Gartner lets you through an array of blogs based on various topics ranging from demand generation, marketing strategies and many more.

39. Demand Frontier

Author’s remarks: As the name suggests, Demand Frontiers delivers you a range of demand generation blogs that are fact-based as well as research-based. This is one of the sites that most of the marketers follow and you should too.

40. Demand Gen Report

Author’s remarks: With various content writers and contributing writers, Demand Gen Report provides you a vast range of blogs topics like Demand Generation Strategies, Lead generation, Database Strategies and many more.

41. SiriusDecisions

Author’s remarks: Writing on topics like B2B social media marketing, Demand Generation and many more, SiriusDecisions is a research and advisory company. They publish resources and blogs that can be of immense use for marketers.

42. OnlyB2B

Author’s remarks: One of the leading company dealing with demand generation, OnlyB2B has an impeccable range of blogs. Starting from Demand generation blogs to covering latest topics like GDPR, OnlyB2B have all you need to know under one roof.

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http://www.only-b2b.com/blogs/demand-generation-terminologies/#respondWed, 07 Feb 2018 07:18:25 +0000http://www.only-b2b.com/?p=745325+ Demand Generation Terminologies For CEOs and CMOs Have you ever thought of sinking your face and die during a very serious conversation, just because of a few people using...

Have you ever thought of sinking your face and die during a very serious conversation, just because of a few people using hefty terms that you don’t comprehend?

Naturally, we all have been through that at least once in our life when we don’t understand the demand generation terminologies used by others. We simply act along to understand and pass an innocent smile to overcome the situation until we manage to google it out as early as possible. To save you from such embarrassing moments, we have collected a few most used Demand Generation terminologies along with their meaning.

1. A/B Testing:

A/B Testing or as a few call it Split Testing juxtapose two types of tests to compare which one performs better. To give an example, you can see which subject line goes better with your emails and gives estimated results by sending the same email with two different subject lines and then picking up the better line on the basis of the responses. There are a few mail sending programs to help you with this.

2. CAC: (Customer Acquisition Cost)

As the term itself hints the meaning, it tells how much expensive it would be to let a new client join you. It is, in fact, the sign of value or cost of your client. Having a clarity of the expenses you will have to incur for the client along with marketing and overall spends will give an idea of the profitability of the deal and help your investors to make decisions too, in case you are planning to raise money through a public fund.

3. CCR: Customer Churn Rate

It is an equation used to know the customer maintenance and value. The equation goes like this

(Customer at the beginning of measurement period) – ( customer at the end of measurement period) / ( customers at the beginning of measurement period)

4. CLTV: Customer Lifetime Value

Customer Lifetime value is the value of your customer for their entire lifetime spend with your business. With the help of these metrics, you can determine the profitability of your customers for your business in the coming years.

5. CMS: Content Management System

Helping you to manage digital content, CMS is almost self-explanatory. As the name suggests, the Content management system is a set of programs or/and software application that helps you manage the content online with ease.

6. COS: Content Optimization System

Any platform that lets you organize all your marketing tools under one roof and makes it even simpler to execute your marketing campaigns are known as COS. HubSpot being one of the most commonly used platforms is a good example of COS.

7. CRM: Customer Relationship Management

CRM is used as a term to define all the techniques and strategies that businesses use to manage their customer relationship. This terminology is also used for the software that is used by the businesses to manage the customer relationship and drive sales growth. You might have come across this term a lot as CRM is also one of the commonly used demand generation terminologies.

8. CRO: Conversion Rate Optimization

CRO is a terminology used when using various testing and key optimization principles you improve your site conversion rate. It also utilizes the process of creating an experience for your visitors to convert them into customers.

9. CPA: Cost Per Acquisition or Cost Per Action

Cost Per Action is when advertisers pay only for a specified acquisition. It is basically an online advertising pricing model. These demand generation terminologies are also used as a metrics to measure how much you pay to attain any conversion.

1o. L2RM: Lead to Revenue Management

Lead to Revenue Management is a customer engagement model. It is used to define all the metrics, processes and goals that are set to engage and capture new customers and to grow overall revenue.

11. LTV:CAC: Lifetime Value to Customer Acquisition Cost

Giving you a high-value insight into what you require to gain a customer, LTV: CAC is one of the most important metrics used by the SaaS companies. It also explains a lot about the returns that you can expect over the lifetime of your engagement with the customers. This helps you understand and determine whether the acquisition cost is utilized well or not.

12. MAP: Marketing Automation Platform

Marketing Automation Platforms are platforms used by the marketers to automate the communication process between them and the customers. They can automate emails, social media posts as well as lead distribution/routine.

13. PPC: Pay-per-Click

PPC or pay-per-click is an internet marketing model used by advertisers. In this model, advertisers pay a certain cost per click on their ads. In other terms, you only pay when someone clicks on your ads and becomes a visitor.

14. SaaS: Software as a Service

SaaS is a term used to refer to the companies which offer services via software that can be accessed online or via a downloaded version. HubSpot, for instance, is SaaS company.

15. UX: User Experience

User Experience, as the name suggests defines itself. The experience that any user gets while using a particular product or services or the website is known as User Experience. UX also highlights the emotional aspect of the experience that users have while using the website or services.

16. ToFu: Top of the Funnel

In a marketing funnel, the topmost portion that focuses on lead generation and targeting the audience is known as ToFu. Generally used by Lead Generation companies and marketers, ToFu is a very commonly used term.

17. MoFu: Middle of the Funnel

MoFu is the middle part of the marketing funnel where generally the nurturing and segregation of MQLs to SQLs happen.

18. BoFu: Bottom of the Funnel

BoFu or bottom of the funnel is the bottom part of the marketing funnel where you utilize your asset and persuade the leads. This is generally a part used by the sales team.

19. BANT: Budget, Authority, Need and Time

BANT is a widely-used method for qualifying B2B sales leads. The basic idea behind BANT is to identify customers first based on their Budget then Authority, Need and Time.

20. Lifecycle Stage

Lifecycle stages are the various stages in the sales cycle used to organize your contacts based on their place in the specific stage. For example, whether your contact is a qualified lead or a subscriber or a customer.

21. Conversion Rate

A conversion rate is the metrics used by the marketers to determine the number of visitors who complete a desired goal out of the total number of visitors. Basically, this conversion rate is the rate of visitors converting into a lead among the total number of visitors on the website.

22. Lead to Customer Rate

Lead to customer rate is the ratio used to determine the number of leads converting into paying customers. It lets you determine whether your sales process is working or not.

23. CAN-SPAM

If you use email marketing in your business then this is one of the most important demand generation terminologies that you should probably keep in mind. CAN-SPAM is an act that is set to determine who can send you commercial emails. According to this law, it gives you the authority to stop anyone to send you emails and tough penalties are set in case of violation.

24. CASL: Canada’s Anti-spam Law

This demand generation terminology is widely used by the telemarketing companies. CASL is one of the most strict and toughest laws of its kind. According to this law, you cannot send an email to anyone in Canada without his/her content. If you deal with email marketing or telemarketing in which you send emails, you need to ask for their consent before mailing them.

25. CPA: Cost-per-Lead

Cost-per-lead is an online advertising pricing model according to which a marketer pays the fee only when a visitor not only click on the advertisement but also fill ups the form or complete the desired goal to become a lead.

26. CPR: Cost-per-Resource

CPR or Cost-per-Resource is a pricing model that is used by the marketers to pay a specific amount of cost for the resource provided by any company. For example, OnlyB2B provides CPR pricing system to their clients. In it, they provide you a team of experts who give you specific services like lead generation through telecalling. CPR is comparatively is a better pricing system as it gives you a scope of gaining more leads.

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http://www.only-b2b.com/blogs/demand-generation-and-inbound-marketing-the-new-couple-in-town/#respondTue, 06 Feb 2018 11:41:56 +0000http://www.only-b2b.com/?p=7330Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give...

While their arguments make sense, we cannot deny that companies still use outbound strategies for demand generation successfully.

In this post, we will discuss whether you need a mix of demand generation and inbound marketing strategies or focusing on one will bring you the required ROI?

Let’s begin

Demand generation as a beginning point to inbound marketing?

First, let us understand what is inbound marketing. Hubspot, credited for coining the term Inbound marketing defines it as something that “…focuses on creating quality content that pulls people toward your company and product where they naturally want to be. By aligning your content you publish with the customers’ interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”

Yes, the second overlap! You will see that the best demand generation tactics include content upgrades, free resources, survey, reports, webinars etc.

The strategies which are now used for demand generation are similar to inbound marketing. It is due to a digital transformation that the nature of demand generation has changed.

I think it is fair to say that demand generation is the first step in your inbound as well as outbound marketing strategy. What tactics you use to generate demand for your product depends on a lot of other factors.

Merging both

Demand generation, traditionally, is an offensive strategy. Meaning, it is proactive in looking for people who match buyer persona but may not be looking to buy.

For example, email blast. The old-school style was “one message fits all” but today, with tactics like account based marketing and list building along with technology which allows super-segmentation of your audience, you can target exactly who you want and how you want it. So, instead of waiting for them to come to you, you go to them “strategically”.

]]>http://www.only-b2b.com/blogs/demand-generation-and-inbound-marketing-the-new-couple-in-town/feed/0http://www.only-b2b.com/blogs/generate-leads-with-marketing-automation-experts-tips/
http://www.only-b2b.com/blogs/generate-leads-with-marketing-automation-experts-tips/#respondMon, 29 Jan 2018 13:29:39 +0000http://www.only-b2b.com/?p=7095Generate Leads With Marketing Automation | Tips from 10+ Experts So what could be the best marketing automation method for generating leads? We are bored with generating leads and we...

So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. We have collected a few tips that summarize their lifetime expertise of lead generation via automation. We would like to thank all of these below marketers for dropping by 1 tip and are we feel grateful that they are sharing their experience with all of us.

1. Douglas Karr

Douglas is a MarTech Expert, Speaker, and Author. He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Visit his website to know more about him.

Set a follow-up survey about your service to the client that’s sent upon project completion. When they state that you’ve done an outstanding job and will provide you a testimonial, ask if there’s anyone in their network they can recommend your products or services to.

This does a couple things:
1. It provides a testimonial that can be published online to build your credibility.
2. It provides a peer-to-peer recommendation, which is the strongest in the industry

2. Samantha Stone

Samantha a.k.a. “The Revenue Catalyst” was Director of Marketing of SAP back in 2003 and she is currently the founder of The Marketing Advisory Network. She authored Unleash Possible which is receiving postive response from the buyers in Amazon. Read more from Samantha from here.

Most organizations don’t leverage marketing automation to it’s fullest potential because list segmentation is underutilized. However, the most effective way to improve click-through rates and engagement is simple.

Don’t send the same message to everyone. Take the time to craft nurture streams that are relevant to the role of the person you are communicating with, the stage of the buying process they are currently in and the content they have previously consumed. It’s more work, but it completely pays off.

3. Carlos Hidalgo

Carlos is currently the Founder and CEO of VisumCX and was previously the founder of ANNUITAS. Carlos is widely recognized for his expertise in strategic integrated marketing, demand process, and marketing automation. His book on Amazon is favorite amongst the techno marketers.

Using marketing automation without a defined strategy will yield little in terms of tangible results. However, when organizations develop a buyer-centric strategy that aligns content and channels to their buyers and their purchase path the results can be impressive.

Organizations need to take the time to understand their buyers, gain insights into their pain points and challenges and develop content that speaks directly to them. Once this is done, you change marketing automation from being an email tool, to a conversational platform.

4. Brynne Tillman

Brynne is the Cheif Learning Officer of Vengreso. According to her, there are 8 steps to rolling out an effective digital sales or social selling program. Whether you are an entrepreneur, sales professional or team leader, ensuring that a productive plan and process is in place is foundational to success.

Make sure that you are offering value in your messaging, not a pitch. The moment you tell them how or why they should hire you, you become noise.

However, if you offer insights that create curiosity and gets your buyers thinking differently about their current situation, company or industry, you gain credibility and earn the right for them to take your call.

5. Laura Ferruggia

Laura is a holistic digital marketing specialist based in southern New Jersey who can assist you with content strategy, technical SEO, marketing automation, social media, and web development she operates via her own website.

Tactics like using Twitter bots to follow users and build lists allow you to get exposed to your target audience. Those users may click over to your site if your profile interests them.

Twitter automation is almost like paid advertising but for free. Ideally, your targets are on Twitter, and you use the automation to generate interest but have great content on your human-managed profile and a killer value proposition.

When this is the case, Twitter automation is a method that can excel at generating leads.

6. Sam Hurley

Nobody knew “Sam Hurley” before. He went on to become zero to hero in 15 months and is currently a Digital marketing pioneer. He is the Managing Director of Optim-Eyes.

The opportunity with gated content is the fact you can gradually build up detailed profiles of each subscriber by using marketing automation software (which has the intelligence to progressively auto-fill fields on various CTAs or forms within your website). These profiles can then be scored over time using what’ known as a lead scoring matrix, based on the leads’ propensity to buy from you.

Consequently, you can tailor your marketing to each and every person.

The bottom line? Tasteful gated content is critical to building a database of potential customers. Those who take the time and energy to hand you any of their details are already one step closer to your brand. Give plenty away for ‘free’ — but nudge your audience to help you out, too.

7. Vikas Bhatt

Vikas has 10+ years of experience in generating B2B leads. He is the owner of Only-B2B, a business to business lead generation company based in San Francisco with operational offices in India. Check out his articles here.

It is very difficult to mention just one marketing automation method. Any Internet Marketing Automation method is impossible to operate with a set of other IM Automation methods. Website pop-ups, social media greeting messages, and drip campaigns, etc. will always give you a hot lead.

My personal best would be none of those. I would rather prefer to give away content for free and closing them when they need the most. This could be sounding brutal to some, but the customer’s will to pay is reasonably higher than what you might expect. For them, it would be a value-based price but for you, it is always a cost-plus price. Best example here is Google which has made their search free, it uses its algorithms to rank and index but asks money if they want to promote in their network.

8. Bruno Ramos Lara

Bruno has vast experience in online content management in Magazines and other Online Media. Currently, he is the content writer with Increnta.

In the last quarter of 2017, I followed a very powerful strategy for generating qualified leads almost automatically.

Everybody uses smartphone a dozen times in a day, and push notifications are checked in the next 5 minutes. So, this was a great opportunity for creating new funnels to capture new customers.

So, I used one of the most effective channels that I’ve tried so far: Instant Messaging groups.

I created a Telegram group on a very specific niche, where I share extracts of high-quality content that I publish on my own blog. Shared by all other channels (social media, email, Youtube, and blogging) 430 subscribers later, the 7% have become customers of my products

Focused in solve the pains of my buyer persona, this medium lets me connect in real time with a lot of very segmented customers, that I can capture with lead magnets served in the best time with bots.

Moreover, now I use this channel for sharing exclusive content to create a solid community and engage new leads every day. Today it is one of the most successful channels in Spanish about web monetizatión with Google AdSense

9. Shaheen Adibi

Shaheen is a search engine marketer specializing in organic lead & revenue growth through Inbound Marketing, SEO, & Digital PR. He is also a full stack developer concentrated on leveraging digital experiences to build value between brands and their users.

Currently I’m obsessed with the idea of creating a funnel not just between SEO, content marketing, and eBook magnets, but also stacking on-site chat bots and Facebook chat bots Right now MarTech feels disparate, but connecting all of the various email drip campaigns, content marketing efforts, and PPC with this more AI focused conversion stack is my #1 tip to focus on in 2018 and over the next couple of years. Especially as traffic gets more costly and SEO gets more difficult, people will need to convert a higher and higher proportion of visitors to stay afloat.

10. Joris Brabants

Joris considers himself as a speaker, consultant, marketer, and growth hacker. He is currently Growth Marketing Manager at TravelPerk.

2017 brought a lot of changes on how businesses generate qualified leads. For me there’s not 1 specific marketing automation method, it’s the combination of several. Chatbots are great to warm up prospects, put them into buckets and move them to the right lead magnet eventually to convert them to leads. From there on your e-mail nurture flow takes over, and once they become customers there’s so much other things you can do to get the most out of them.

11. Kayla Lewkowicz

Writer, Thinker, and Doer. From Washington Post to Hubspot and from Buffer to SproutSocial, she has her presence on almost all the famous online media. She is currently the Marketing Manager of Privy.

The best advice I can give about marketing automation is to not forget to keep it human. Even if it’s a triggered email, make sure your voice and tone sound conversational and that you’re speaking to your user or visitor where they are at that moment in time. To do this right means you can’t make assumptions about your customer journey. You need to be looking at your data—your traffic patterns, your sign up rates, and so on—and you also need to include qualitative data in that mix. That means asking your customers why they chose your company, what’s stopping them from upgrading, and why they canceled if they left. Understanding the human element will be what differentiates you from every other automated email that your prospects and customers receive.

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http://www.only-b2b.com/blogs/weighting-content-syndication-and-plagiarism/#respondFri, 26 Jan 2018 14:50:44 +0000http://www.only-b2b.com/?p=7112Weighting Content Syndication and Plagiarism Just as I was browsing LinkedIn today, I stumbled on a post complaining about how someone stole their content and re-posted it without giving any...

No kidding. According to a report by Content Marketing Institute, creating engaging content is the biggest challenge in front of B2B marketers

But, what do content scrapers do?

CCP (Cut-Copy-Paste) it! In one word, STEAL it.

Content scrapers are only about plagiarized content. They do it without taking your permission or giving any credit. While it can be done easily with simply copying (Ctrl + C) it, content scrapers make use of technology and bot to automate it. Here are a few tips to deal with content scrapers.

But, why do you want to plagiarize content or scrape content from someone else’s website?

Simple.

We know that creating new content is a difficult task. However, the gains are immense in terms of traffic, leads, demand generation etc.

Content scraperswants to take advantage of this. By plagiarizing content, they can direct a huge chunk of your traffic to their website and rank high for particular keywords.

Yes, the copied version may rank higher than your original version but the chances of that happening are tiny.

First off, even Google admits that 30% of the content is duplicate. But, they do not penalize duplicate content.

Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.

What about syndicated content which basically is duplicating content on third party sites?

In content syndication processes, publishers and creators grant their permission to publish on other sites with an aim to expand the brands or author’s exposure and have several benefits. There are many authoritative websites who do this and many bloggers/marketers who make use of this to gain a wider audience.

Here is an example of syndicated content. This is an article on GDPR which was originally published on GDPR.report but syndicated on compliancebriefing.com. At the end of the article on Compliance Briefing, it has this –

This is one of the most important contents syndication etiquettes. Referring to original website is a safe way of staying away from the spam-book of Google. This instance will never be treated as scraping or plagiarized content.

However, content duplication gets complicated when we deal with excerpts. If you scroll up, we had cited a survey from Content Marketing Institute along with inserting a snippet from their report but we duly acknowledged them in the text as well as the image. Similarly, we linked to the original source (Adexpresso) when referring to repurpose content and ranking. This is the right way of using someone else’s content. You can get more information on how to provide source credit with these tips from the Washington Post.

Want to kick off the competition in content marketing? In search of new methods of sharing your content? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. Here are all your answers, 20 content syndication tools to exponentially increase domain authority:

Outbrain

When it comes to content syndication tools, Outbrain has always topped the list. As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon. Outbrain is one of the leading content syndication tool present in over 55 different countries. They are serving a global audience of over 557 million per month.

Taboola

Being the second only to Outbrain in its market share, Taboola is one of the great content syndication tools. One of the great features of this content syndication tool is that it straight away promises content recommendation on some of the highest trafficked websites around the globe. However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users.

Zemanta

Zemanta is among the content syndication tools that will aggregate and index the content you want to market in various ad formats. It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. To get the maximum exposure for your content make sure you choose the right image and title. As the image and the title can make all the difference!

nRelate

Similar to Outbrain, Taboola and Zemanta index your content in a form of contextual ads on the websites and news portals over the net. nRelate is currently serving around 4 billion impressions across 100,000 publishers to 500 unique readers. Operating on Pay Per Click basis they allow their users to set their own price and pay only for the clicks you receive.

ZergNet

ZergNet, priding themselves at having clients such as College Humor, MTV and many such big names using their services are 5th on our list of top content syndication tools. Even though ZergNet is free to use, they make you install their plugin on your website making sure that while you use their services to promote your content, you are helping others by promoting theirs too. They keep a very little difference in how you set up the campaign as most of these networks operate on the same principles. To get started, you need to select the content you want to promote and let the network start syndicating it to their partner’s sites to drive you traffic to your site.

Slideshare

Taking the 6th position on our list Slideshare is an incredibly popular tool among the content syndication tools. Slideshare allows anybody to upload a slideshow that any visitor can download to use. Which in return gives the scope to distribute your content to a vast audience of users. Despite the fact that it would need you to slightly rework your content converting it into a slideshow, it is a huge plus point in persuading the users through visuals.

Tumblr

Tumblr is a microblogging and social networking website that is used for content syndication by the content marketer. Gaining its popularity among other content syndication tools, Tumblr is a great tool to syndicate your marketing content. It lets you share text, photos, links, videos and more. Adding on to its popularity it lets you share posts through your choice of browser, email or cell phone.

Disqus

Disqus has made its name among 3.5 million websites to attract an audience, power comments and monetize publisher’s efforts. Among the two main services: Engage and Reveal, engage lets you import and export all of your content anywhere. It also provides you with analytics for your community. The tool supports 40+ languages – and the best part is that it’s free. Whereas Reveal is more focused on improving ad performance for the content syndication networks. Additionally being one of the top 10 content syndication tools, it ensures to use clean tactics to drive engagement with higher-quality techniques. It also makes sure not to engage in any dated deceptive methods.

Scoop.it

Even after providing premium content syndication services Scoop.it has gained the 11th position in our list due to its legitimate list of clients. Including Microsoft, Renault Nissan and the University of San Francisco is what Scoop.it holds in its list of content syndication services client list. Scoop.it offers a free, limited-option personal account as well as a free trial of its premium content syndication services.

Adblade

With a reach of over 550 million unique users each month, Adblade provides you with some of the best content syndication services. Similar to Gravity, it aims to get the right content in front of the right consumers. It also provides sales control, robust reporting, and quick monetization with content style formats and in-content placement. In the publisher’s list of Adblade, it includes Fox News, Yahoo, ABC News, Entrepreneur and more.

Reddit

It’s not enough to simply post up links to your content in order to avoid being accused of posting spam. Content syndication tools like Reddit and Digg provide you with content syndication services where you can publish all types of content, carefully arranged by category. Discussing on specific content topic there are a variety of communities called subreddit on Reddit. Some of the subreddits which can be a great use as content syndication tools are:

Digg

Next on our top content syndication tools list is Digg. Digg is among those big content syndication networks that let you explore the communities similar to Reddit in order to get your content in front of as many people as possible. It allows anybody to post content, but there are certain rules about how much you can post in order to avoid being accused of spamming.

Stumbleupon

StumbleUpon is a discovery engine that finds and recommends web content to its users. StumbleUpon is one of those content syndication tools that if used logically can of great use. It also allows you to participate in its communities. These communities exist to discuss content rather than just consume it. In order to become a respected part of the community, you need to take the time to get involved, comment on other content and share content from a variety of websites.

BizSugar

Similar to Reddit, Digg, and StumbleUpon, BizSugar is a community content syndication network. It allows entrepreneurs, small business owners, publishers and bloggers to share, discover and comment on small-business content. Using its content syndication services users can increase the visibility of their content, drive additional traffic back to their sites and network with entrepreneurs and small business owners.

OnlyB2B

OnlyB2B is one of the leading content syndication networks offering a social publishing platform for business contents as well as other content types. We provide content syndication services allowing our users to gain maximum visibility through our content syndication tools. We accept blog posts and videos containing advice, tips, news or resources of interest to small business owners, managers, and entrepreneurs. Giving you an opportunity to amplify your brand using our blog syndication tools.

ShareThis

Having a reach of 40 million viewers across 850,000 sites and 50 social media channels, ShareThis is on the 16th number on our list of top content syndication tools. This site allows you to share your content through customized sharing widgets. ShareThis also provides helpful trending analytics to help you drive maximum traffic to your site.

Kapost

Kapost is a content syndication platform that manages the whole content operation from strategy to execution to results. They help marketers to build a content operation with repeatable, scalable and measurable processes. This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot.

NewsCred

Designed to simplify and scale the entire content marketing process, NewsCred is one of the premium content marketing tools. It’s for brand marketers in large enterprises. It’s list of content syndication services users include few big brands like Pepsi, GE and Johnson & Johnson.

Contextly

Contextly, it is one of the most commonly used content syndication tools with recommendation system for publishers. It significantly increases in-site conversions and engagement of visitors. In past years they have created ab quality readers helping the publishers to successfully promote new content ventures like microsites.

repubHub

Last but not the least in our list of top content syndication tools is repubHub. It is a hub where publishers find world-class content that they can reuse and re-publish on their websites. It is also among those content syndication networks that are used by the publishers of original copyrighted content to syndicate their content to other websites. Editors, bloggers, and marketers use repubHub to find the license-ready content they can embed on their sites.