"It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams," she said at the time.

"I've had so much fun producing special content, ad campaigns, events and working alongside the awesome Puma team with some of my favourite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and Puma's approach and philosophies."