BIG DATA

In the online world, an effective marketing strategy is necessary for driving targeted traffic and as a means to convert visitors to customers. Compared with traditional marketing, digital marketing is more targeted and measurable. The current digital trends are providing the marketing and advertising industry in Hong Kong with unprecedented opportunities. More

Recent developments in artificial intelligence (AI) and Internet technology have unleashed various revolutionary smart-security products in the Chinese mainland, leading to rapid expansion of the sector and offering several lucrative opportunities for tech-savvy businesses. More

Radica Systems, a Hong Kong-based company, offers highly personalised email marketing software and database marketing consulting services. In an interview with the HKTDC, co-founder Francis Kwok discussed the benefits of using big data in forming business strategies and explained one of his recent initiatives – an open data portal as a vehicle for enabling easy access to government data by the public. More

Hong Kong-based NDN Group is one of a new breed of digital marketing agencies thriving in the era of digital proliferation. In an interview with the HKTDC, CEO Andy Ann explained how he generates meaningful insights for his clients using cutting-edge proprietary technology that acquires data from various social media platforms. More

In an interview with the HKTDC, King Leung, CEO of Clix, talked about “data monetisation”, or how he has helped his clients realise the full potential of the data that they own. Leung is very positive about Hong Kong’s role in providing these services to companies in the region, especially as Hong Kong professionals are rated highly in terms of integrity, an important factor when it comes to handling clients' data. More

Digital marketing becomes increasingly important to business strategies. In an interview with HKTDC, Cedric Delzenne, Head of Fifty-five Hong Kong describes how he helps clients optimise their digital marketing strategy and shares the reasons why its French parent company has picked Hong Kong to be the location of its first office in Asia. More

The China Big Data Industry Summit and China E-Commerce Innovation and Development Summit (also known as Big Data Expo) held in Guiyang 26-29 May released at its closing the Guiyang Consensus of the 2016 China E-Commerce Innovation and Development Summit (Guiyang Consensus). More

While setting out to be an entrepreneur is a high risk venture, stories of successful entrepreneurs abound across China. This has led to the development of flourishing technopreneurship sector across the country. Notably, many of these technology start-ups are keen to establish ties with Hong Kong to enhance their technological capabilities, while expanding both their domestic and overseas markets. More