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Book review

101 Strategic, Job Search Marketing Steps is a job readiness guide that attempts to assist the Baby-boomer, Generation X, and the Millennial job seeker with a plan to assess career and personal strengths, weaknesses, and barriers with the use of Digital Technology and Social Media. The author believes that changing your mindset to market oneself like that of a business' product or service is the way to a successful job hunt. The author also uses graphs, economic statistics, and an understandable writing style to engage the job seeker. Lenora believes that the removal of barriers; personal, career, and skills gaps, mixed with an effective and consistent career search plan, and creative job search marketing tools, that the job seeker increases his or her chances at successfully locating employment.