Shipton: Value feedback that is early, actionable

2:23 AM,
May 26, 2013

Written by

Dan Shipton

Earlier this month, the new hot dog joint Hotshots adopted BitMethod's iPad-based point-of-sale system Change. We were delighted. After their first day as a "craft hotdoggery," one of the owners called me.

A remarkable thing happened. I asked for his feedback on our app and he gave it, unfiltered, unflinching: "We need more detailed reports."

Then he flipped it around: "What about your visit here?" So I told him the highs and lows of our lunch. ...