News & Buzz

Grasshopper is everywhere

One of the best examples of creative PR still has to be Grasshopper.com sending 25,000 chocolate covered grasshoppers to 5,000 bloggers, politicians, celebrities, entrepreneurs, CEOs, journalists, reporters, and TV anchors. Spoiler alert: they got a ton of media attention without using a press release.

4. Showcase your media mentions. Once you’re able to secure some high profile media mentions, as a startup you’ll generally want those to be highly visible on your website.