Whether or not you’ve heard the term, we’ve all seen the colour. Millennial pink is everywhere at the moment.

Walk into literally any shop and you’ll see products covered in millennial pink. So far, no one has actually decided on which specific shade of pink is the official millennial variety. However, a quick Google search reminds us all that millennial pink isn’t a colour, it’s an idea. After all, according to that search, all of the following are millennial pink:

So, if millennial pink is an idea rather than a colour, what’s the idea?

Well, essentially, according to market research experts, you can basically slap this pastel hue onto just about anything and it’ll immediately attract millennials.

No one seems very sure where millennial pink came from. Some thing it was popularised by Wes Anderson’s The Grand Budapest Hotel. Others suspect Apple is to blame with their ‘rose gold’ iPhone. We may never know.

Simply put, the fact is that millennials love all things pink!

For that reason, a new drink is on the market, and it’s really gaining popularity with a whole new audience.

The millennial pink drink:

Lanique is the drink in question. It’s an unashamedly luxury product, but a quick glance at Instagram shows that it’s growing in popularity with millennials.

The incredibly pink drink is a rose liqueur. It is to roses as Cointreu is to orange, Curaçao is to bitter orange, and Amaretto is to almonds. Could it be the next to become a household name like those? Potentially. Although, this kind of rose liqueur actually has quite the storied history.

The recipe, using an essential oil derived from rose petals (attar of rose) is noted in history. The drink was a favourite of nobles in the Kingdoms of Prussia, the Two Sicilies, and the Austrian empire. However, the Second World War and the rise of communism threatened the popularity of the drink and it was nearly lost. Attar of rose is actually more expensive per kilogram than gold, so it’s not hard to see why it fell out of favour in communist nations…

However, through careful research, the Lanique brand recreated that old recipe and now they’re marketing it towards millennials.

So far, the luxury brand is only available from three sellers:

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It is, however, already becoming a firm favourite in specialist cocktail bars around the country. The “Rose Mojito,” containing Lanique was first created by Albert’s Schloss in Manchester and has proved to be a popular choice on their menu.

Some recipes:

We reached out to Lanique to get a few ideas on how best to create this millennial pink drink and here’s the few recipes they sent us.

Lanique & Lime

50ml Lanique

20ml Fresh lime juice

Lots of crushed ice

Quarter lime

– Fill a glass with crushed ice then add Lanique and lime juice. Stir together then garnish with a quarter lime.

The Rose Mojito

25ml Lanique

25ml Rum

1/2 a fresh lime

6-8 fresh mint leaves

Crushed ice

Soda Water

– Just shove them all together and your millennial pink drink is ready!

Cosmique

25ml Lanique

25ml Cointreau

20ml Lime

25ml Cranberry

5ml 1:1 Sugar syrup

– Shake in a cocktail shaker and double strain. Best served with a grapefruit twist.