Brand awareness: Financial services providers in Germany

Brand awareness: Financial services providers in Germany

This dossier presents facts and data regarding brand evaluation of selected financial services providers - online as well as traditional - in Germany in 2015. The survey was conducted by Statista and Instantly for a large-scale brand monitor, assessing awareness, evaluation and usage for a number of brands.

Instantly is the world’s largest audiences and insights platform, providing researchers and marketers with automated insights tools and on-demand access to millions of global consumers. Instantly makes it easier for clients to make faster, better decisions by combining global reach with technology and research expertise. It is headquartered in Los Angeles, with offices in the United States, Europe and Asia.

Table of contents

1. Banks and other financial services providers

Financial services brand awareness in Germany in 2015

BB Bank evaluation in Germany in 2015

Berliner Bank evaluation in Germany in 2015

BHF-Bank evaluation in Germany in 2015

BMW Bank evaluation in Germany in 2015

Comdirect Bank evaluation in Germany in 2015

Commerzbank evaluation in Germany in 2015

Consorbank evaluation in Germany in 2015

DAB Bank evaluation in Germany in 2015

Deutsche Bank evaluation in Germany in 2015

DKB Deutsche Kreditbank evaluation in Germany in 2015

HSBC Trinkaus & Burkhardt evaluation in Germany in 2015

HypoVereinsbank evaluation in Germany in 2015

ING-DiBa brand evaluation in Germany in 2015

Mercedes-Benz Bank evaluation in Germany in 2015

Norisbank evaluation in Germany in 2015

Postbank evaluation in Germany in 2015

PSD Bank evaluation in Germany in 2015

Sal. Oppenheim bank evaluation in Germany in 2015

Santander Consumer Bank evaluation in Germany in 2015

Sparda-Bank evaluation in Germany in 2015

Sparkassen or Landesbanken evaluation in Germany in 2015

Targobank evaluation in Germany in 2015

Volksbanken or Raiffeisenbanken evaluation in Germany in 2015

Volkswagen Bank evaluation in Germany in 2015

Wüstenrot Bank evaluation in Germany in 2015

2. Online providers of financial services

Evaluation of Amazon as a financial services provider in Germany in 2015

Evaluation of Apple as a financial services provider in Germany in 2015

Evaluation of Google as a financial services provider in Germany in 2015

Evaluation of Paypal as a financial services provider in Germany in 2015

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