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VIDEO: 3 Ways Machine Learning Will Transform Your VoC Strategy

Jessica Pfeifer, co-founder and Chief Customer Officer at Wootric, spoke at Totango’s Customer Success Summit on March 6, 2018 about how the Customer Experience landscape is evolving and how companies need to adapt to the rapid changes with the help of machine learning.

Her talk covers the ways customers are changing, how companies can fail to recognize these changes, and how machine learning empowers companies to adapt quickly to the new customer mindset.

Machine learning makes it easy to break down customer feedback data silos within organizations, giving Customer Experience champions a holistic view of the Voice of the Customer and a competitive advantage on companies that do not take advantage of new VoC technologies.