Nike have recently released a new site: Nike Better World which communicates its efforts to be environmentally and socially considerate. Built by Weiden+Kennedy, its a good example of what is arguably the future of web design aka HTML5. A wonderfully simple execution which acts as a compelling gateway into the world of Nike. I like.

Many moons ago I worked at Agency.com and Andy was in charge. I was fortunate enough to meet up again this week as he gave Leo Burnett a fantastic talk on the current state of brands in the digital space. I’ve not got that video to share just yet but thought I’d add this little clip from TED talk as a reference. Very inspiring speaker.

I’m old enough to remember the original old spice ads – sea and surfing affairs for the weirdly sweet scented talcs and aftershaves. Pretty average stuff. Well, over in the US they’ve reinvented the brand some what and I have to say, even though the product doesn’t sit high on my ‘must have lists’ its certainly back in the ‘must try’ and the ads are even better