Category: Digital Marketing

Most traditional marketing techniques have become less effective in today’s world because of the widespread use of information technology. Prospective customers no longer rely on magazine, newspaper, or television ads to gain information about new products and services. They search online and have access to comprehensive reviews, discounts, sales, informative …

Email marketing is one of the oldest digital marketing techniques and many still consider it the most effective. A properly planned and executed email marketing campaign can generate leads, retain customer interest, lead to conversions, and improve brand loyalty and visibility. Emails are a personal form of communication and they …

Most marketers recognize that target buyers have different tastes, preferences, and behaviors. However, many marketers and business owners today don’t spend enough time exploring and mapping those behaviors during their digital marketing planning process. We see too often brands creating generic content and designs for their online properties that do not have …

Modern marketing is mobile and fluid. Campaigns need to be upgraded and optimized regularly in order to keep up with market conditions and customer expectations. New products and marketing techniques are introduced into the marketplace every day. Search engines optimize and update their algorithms regularly, and the rules of marketing …

Analysis and performance monitoring is one of the most important aspects of digital marketing campaigns. There is discussion deep and wide these days about collecting data and forcing your organization to be decision makers driven by data. But where do you start? Too often we see brands who are eager …