Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Consumer Health in Brazil

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer health continues to be one of the few industries to record positive growth

Despite the still challenging economic climate, consumer health continued to record positive current value growth in 2018. When compared with other industries covered by Euromonitor International, consumer health was one of the few to remain on a positive trajectory during Brazil’s economic crisis.

Generics gaining ground in the OTC category

The number of medications classified as generics in Brazil continued to increase over the review period, with these posting stronger performances over the last couple of years. Generic drugs are usually cheaper than branded ones, thus offering a significant price advantage to consumers.

Leading companies continue to invest in marketing activities to drive sales

Sanofi-Aventis Farmacêutica remained the leading company in consumer health in Brazil in 2018, thanks primarily to a strong portfolio of brands. In fact, the company’s Dorflex, the leading brand in analgesics, also led consumer health as a whole.

Internet retailing continues to slowly gain share

Drugstores/parapharmacies remained the leading distribution channel for consumer health products in 2018 thanks to its strength in the OTC category. However, the channel has found it difficult to grow its share over the last couple of years due to the increasing number of consumers shopping online.

Further solid growth anticipated over the forecast period

Consumer health in Brazil is expected to remain on a positive trajectory over the forecast period. However, growth over the next few years is anticipated to be more modest due to price adjustments in most categories.

Files are delivered directly into your account within a few minutes of purchase.