Content Marketing Certification

There are more than 3.5 billion pieces of content shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it's no wonder why there is such a high demand for content marketing strategists.

Content marketing has become one of the most successful assets a business can leverage. Roughly 90% of all sales come from online content mostly because consumers prefer to make informed decisions, and what better way to learn about a product than through informative content and reviews?

In association with leading research firms and industry associations, the Online Marketing Institute has developed practical Content Marketing training and professional guidance on how to leverage your company's marketing, sales, and social content to engage consumers and improve ROI.

Certification Benefits:

Develop a strong understanding of content marketing, including tools and strategies to reach marketing and revenue goals.

1 Required Classes

Class 1

Content Marketing Definitions: Why Content Marketing?- Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more of your budget on this bedrock of the digital marketing mix.
If you think that content marketing is simply creating content that drives traffic to your site, think again. Learn what it means to succeed with content on the digital platform.

Class 3

When you start your content marketing program, you may be tempted to start asking what type of content you need to create. However, you need to have a strategy in place before you build tactics. Learn how to build a foundation for your content marketing efforts.

Class 5

Everyone is publishing more and more, and with everything else B2B marketers have on their plate it can be hard to stay ahead of the game. Content curation is the answer. Learn the different sources and ways from which you can curate content to develop a B2B content marketing plan that will put you miles ahead of the competition!

Course Exam

2 Course Electives

Social media blogging classes provide online marketers with information on how to better reach identify and reach their target audiences in order to drive traffic and increase sales. Through using proven blogging techniques, you can develop engaging content that members of your audience want to share. For example, many successful bloggers will use blogging best practices that focus on integrating their overall content strategy with their blog strategy so that readers become engaged and want to buy. It is this integration of blogging best practices, content development techniques, and focus on the target audience that social media marketers can leverage their business blogs to increase leads and sales. This social media marketing class, How to Leverage Business Blogging for More Traffic Leads and Sales, by expert blogging instructor Michael Stelzner, provides critical best practices and tips for brand marketers looking to leverage the power of their corporate blog.

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged, the popular Social Media Marketing Industry Report, and the man behind large summits, such as the Social Media Success Summit. He is also host of the Social Media Marketing podcast show.

Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology.

How much does this certification cost?The cost of this certification is $859.

How long does the certification take?Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.

How long do I have to take the certification?You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.

What is a passing exam score? How long does the exam take, and how many times can I take it?After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.

Will I be tested on the classes that are electives?No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.

Do I receive a physical or virtual certificate or both?Upon completion, OMI will send you a digital certificate via email.

What is the teaching style of certifications? Live or prerecorded? Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.

Can I get a copy of presentation slides or other reference material to print/download?At this time, course content and other reference materials are not offered in a non-video format.

How current is the content for the certification programs?OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.

Are OMI certification programs accredited? The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.