Mitsubishi ditches ‘family face’

The rejection of the four-point trapezoidal grille, mirrored between the current Lancer (above) and ASX, and outgoing Outlander, comes as Mitsubishi admits the styling may have been too aggressive for some tastes.

“What we try to do is maintain a certain level of the brand identity, but the styling should be [specific] to the vehicle,” claimed Mitsubishi senior executive of sales, Juyu Jeon.

“A good example would be new Mirage and new Outlander. Do they have the same face?

“It means we want to have certain brand identity with a broad face, a combination of trapazoidal [elements], those kind of carry over. It doesn’t mean it should be the same ‘face’ for the new Mirage and new Outlander.

“We’re not going to say it will be totally different. It used to be totally the same or similar, however the extent might be slightly changed.