AAC Global Blog

Free content to inspire and educate you from our language and learning experts

Annaelisa Huhtala

Annaelisa is a digital marketing specialist with an active interest in blogging, creative writing and content creation for social media. Bold, but practical, she values analytical thinking and planning in order to reach the results. In her free time, she dabbles in writing historical fiction.

Recent Posts

In our earlier blog post, we looked at how multilingual SEO helps ensure that your customers can actually find your content once it has been translated.

Here, we will go a step further with our language versions by looking at the unique demands that come with getting a great translation of your marketing content.

Marketers spend a lot of time creating and refining their content so that it hits the mark with their desired target audience, because personalized content performs better. That makes translating marketing content different from all other translations.

Here is a list of things that you need to consider when ordering a translation of your marketing text.

In our earlier blog we showed you how to determine the minimum amount of content that you would need in order to successfully market in a language version.

Now that you know that, this blogs looks at the question of how you can ensure that your customers actually find your language version content. And the answer to that is modern multilingual SEO (search engine optimization).

Let’s look at this from two perspectives: 1) multilingualSEO and 2) modernSEO

In an earlier blog, I showed you how adding another language version to your marketing routine always starts with strategic considerations: target groups, choosing language by highest reach, and setting realistic performance KPIs.

Now, I’ll show you how to determine the minimum amount of content that you will need in order to successfully do marketing in a language version.

In essence, to do marketing successfully in another language, you need to identify all parts of your marketing funnel that cover the journey from visitor, through marketing-qualified lead, to an actual solid sales case.

If you have a product or service that you can sell to a foreign-language target market, then digital marketing channels and language versioning give you an easy way to make new customer contacts and start converting them into sales.

Done right, you can reuse the majority of your content and get similar – or sometimes better – results with less than half the production costs of the original version.

Adding another language version to your marketing routine starts with strategic considerations. Here are three tasks that will help you come up with a suitable strategy:

When you want to find out something, what’s usually the first place you go to look for it?

Nine times out of ten, the answer is search engines – and through them, we can access the relevant websites that produce services, products or relevant information. On the go with a mobile device, when traveling or during a coffee break with a tablet device, or at work or at home on a PC, most people visit several different websites on a daily basis.

Content marketing is the biggest trend in digital marketing at the moment – and for good reason. Combined with marketing automation systems, it allows for attracting better quality leads, achieving better conversion, and smoother processes that focus around customer satisfaction.

At least, it should.

But how do you get started with content marketing and get your lead-generating machine up and running and fine-tuned?

It’s a rare business that doesn’t require any understanding of languages, and for most businesses, English has become their go-to option for international business communication. However, no one wants to fumble over words or make mistakes.

What if I leave a bad impression? What if I say something wrong? What if I use the wrong term by mistake? What if I forget the specific word at the worst possible moment?

Thoughts like these are common, especially among those of us who have been taught English with a heavy focus on grammar and little emphasis on actual talking.

However, here are five reasons why these mistakes shouldn’t stop you from speaking English: