A major growth factor is metadata. Most social interactions and human engagements may be viewed and analyzed as strings of information, or metadata, to interpret. Though most populations are not even aware of the metadata being produced around their day-to-day actions, it can be debated that personalized information has always been there, waiting for big data to unlock the full potential of that information.

It is natural to be nervous about the potential negatives that could emanate from the vast potential of this data. Growing global awareness and understanding are key factors in restoring the reputation of big data.

IBM's Big Data Platform centralizes big data artefacts to provide transparency and speedy access. Data governance in the IBM Big Data stack is positioned across integrations to play a vital role in enhancing data analysis and quality.

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Bernard Marr, one of the world’s top experts in big data and analytics strategy, made a return visit to our podcast to explain his vision of "SMART big data, analytics and metrics."
You may be surprised to learn that he doesn't really like "big data." In fact, he says "the challenge is to build the...