– The User Revolution. The advertising world is going through a revolution, one that we call the „User Revolution“ as it is happening primarily with the consumers, who are taking control of content consumption and branding. We believe this trend will cause a significant rise in prominence of the Internet as a major content consumption and marketing medium.

– „Communitainment.“ The Internet has increasingly become a principal medium for community, communication, and entertainment – three areas that have collided together and are impacting each other’s growth – generating a new type of activity that we call communitainment.