Anyone who donates money will receive a bag containing the rainbow-coloured chips and an inspiring slogan on the outside, for a limited time only.

Donors are also being encouraged to share their support on social media with the hashtag #Boldandbetter.

"Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest," Ram Krishnan, chief marketing officer with Doritos parent company Frito-Lay, said in a news release.

Doritos also plans to put its chips front and centre at Dallas Pride on Sept. 20, as it sponsors the event for the first time and puts a float in the parade.

Attendants will be able to donate and receive bags in person, while they're available.

While the product is not immediately available in Canada, the company did hint that it could be a possibility: