Is Mineral Makeup Trustworthy?

byThe Beauty BrainsonJune 1, 2010

Cosmetics Design has an interesting article on how mineral makeup marketers may be hurt by lack of trust from consumers.

As we discussed in previous posts on mineral makeup, there’s a lot of misinformation about the true “mineral purity” of these products. Apparently consumers are catching on to this scam because Datamonitor says that “the increasing number of products on the market with a low mineral content may harm the credibility of this product category…” And their study showed that there were 150 new mineral make-up products launched in 2009!

Read the entire article for more details on how major marketers like L’Oreal, Estée Lauder and Johnson & Johnson have joined the rush toward mineral madness.

What do YOU think? Is mineral makeup really different? Do you trust brands that claim to contain pure minerals? Leave a comment and share your thoughts with the rest of the Beauty Brains community.