As far as the Holmes Organization is concerned, it's not that you are what you eat. Instead, a better slogan for the Newport Beach-based advertising and marketing firm might be that you eat what you see. That's because Richard A. Holmes, the 45-year-old founder and principal of the firm, believes that product packaging plays a big part in what we do--and don't--put in our shopping carts.

As far as the Holmes Organization is concerned, it's not that you are what you eat. Instead, a better slogan for the Newport Beach-based advertising and marketing firm might be that you eat what you see. That's because Richard A. Holmes, the 45-year-old founder and principal of the firm, believes that product packaging plays a big part in what we do--and don't--put in our shopping carts.