The Apogee Results Blog

In latest years, Google has emphasized the importance high-quality content. Google has published a couple of guidelines to help guide developers to write better documentation. While that might be a good way to get some clues, let’s make things simple and dive into a...

The latest notice in a series of troubling announcements that form a trend of control over our AdWords accounts being wrested away in favor of automation popped up in our MCC today. Before, AdWords could potentially spend up to 20% past your daily budget cap...

The Newest iOS Update – Why do marketers care? Earlier this week, Apple released the iOS 11 update. Following their recent keynote and the corresponding hullabaloo around the new Apple watch, iPhone 8, and iPhone X releases – this software update largely went...

One of the biggest challenges for clients who are in hyper-competitive spaces is standing out amongst their competition. Especially when these competitors are selling similar or in many cases, the same products. In ad copy testing, there are often conflicting metrics...

OK, Google: What are the top five ways digital marketers can prepare for the voice search takeover? For years now one of the trendiest, and simultaneously most inconclusive, topics among digital marketers has been the ground-breaking shift from traditional to...

It’s ‘the End of Digital Advertising as We Know It’ – and I feel fine. Well, this is it – it’s the end of digital advertising as we know it. And, quite frankly, I feel just fine about it. Data suggests Procter & Gamble and Unilever...