Apple CEO Tim Cook calls book about Apple "nonsense"

Earlier this month, we told you about a new book called "Haunted Empire, Apple After Steve Jobs," which was about the troubles Apple CEO Tim Cook had in escaping the rather long shadows cast by the late Steve Jobs. The book portrayed Steve Jobs as someone who made decisions based on a gut feeling, while Cook uses numbers and traditional analysis in coming to a business decision.

The book was written by former WSJ tech reporter Yukari Iwatani Kane and comes to the conclusion that with the untimely death of Steve Jobs, Apple's best days have already occurred. Cook issued a statement on Tuesday, complaining that the book "fails to capture Apple, Steve, or anyone else in the company." That comment was followed by a rebuttal by Kane which said, "For Tim Cook to have such strong feelings about the book, it must have touched a nerve."

"This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger."-Tim Cook, CEO, Apple

"For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has."-Yukari Iwatani Kane, author

On Tuesday, the author of the book visited CNBC. You can view the interview by clicking on the video below.

That's like saying George Seifert was a great coach. We all know Walsh was the genius behind the 49ers success and he handed Seifert the most talented team of that era, it was a no brainer Seifert would do well his first few years. Cook is in the same position, he took over after Jobs with nothing but success with what Apple had been doing at the time. Since then, like Seifert, there's been little creativity and mainly more of the same, just iterations of the former that Jobs created.

All content (phone reviews, news, specs, info), design and layouts are Copyright 2001-2016 phoneArena.com. All rights reserved. Reproduction in whole or in part or in any form or medium without written permission is prohibited! Privacy . Terms of use . Cookies . Team