Defining Your Employer Brand

By: James Zaniello

Attracting top talent involves more than salary and perks. It also involves the image your association projects to job hunters. Here are some issues to consider as you brand your organization to appeal to potential employees.

We hear so much about branding an organization or product and even about developing our own personal brands. But discussion about employer branding is rare. Finding the best potential employees is always a challenge, so it's important to ensure that your organization is positioned to recruit the best talent. Defining an employer's brand is a business strategy to become an employer of choice. An employer's brand affects recruitment.