Plastic containers were still a new phenomenon at that time, and it became clear that they required explanation or demonstration... Enter Brownie Wise.

Detroit-native Brownie Wise had been selling household products for the Stanley Home Products company in the late 1940's. Purchasing through local distributors, Wise began to offer Tupperware as part of her product line, and by 1948, she was moving enough Tupperware to attract Earl Tupper's attention. The 2 met, along with several other distributors, to discuss a new distribution plan. Based on the home party plan pioneered by Stanley Home Products, Wise refined and expanded the concept, and the ubiquitous "Tupperware party" was born. Even today, this direct marketing strategy remains the exclusive outlet for Tupperware.

By the 1950s, sales and popularity of Tupperware exploded.

At a time where women came back from working during World War II, only to be told to "go back to the kitchen", Tupperware became a method of female empowerment. Brownie Wises' influence among women, as well as the lavish gifts and parties designed to motivate Tupperware representatives, all contributed to the company's success.

Tupperware's biggest party was the yearly Jubilee. To this day, the Jubilee continues, with rallies being held in major cities to recognize and reward top-selling demonstrators, managers and distributorships...

In 2008, Google announced that it would host an archive of Life magazine's photographs, as part of a joint effort with the 126 year-old publication. The archive contains millions of searchable images, many of which were never previously published.

My favorite shots from the "Expo 67" search results are the ones that have discolored to pink... an aging deterioration specific to slide photography.