The ‘Selfie Expert and Leader” OPPO F5 will be officially launched in Kuala Lumpur today. The all-new OPPO F5 features full-screen display that comes with an 18:9 aspect ratio display and sports the latest A.I. Beauty Recognition technology that is designed to take selfie photography to a whole new level by personalizing beautification on a selfie image.

F5 comes with a 20MP front camera which when paired with f/2.0 and the latest A.I. Beauty Recognition technology, allows users to capture perfect selfies anytime, anywhere, making the F5 an ideal phone for all types of users. Additionally, the OPPO F5 also introduces ’Facial Unlock’ access for instant unlocking of the phone. With the F5, users can capture professional-grade selfies effortlessly all day.

“OPPO has always been committed to delivering world-leading selfie technology for consumers to enjoy the convenience and have the best selfie photography experience. With the F5, users can easily capture the perfect and real selfie in any condition. Furthermore, OPPO Malaysia is also pleased to have several new celebrities who are the top in their field, joining the OPPO Celebrity Team. Their great personalities and image speak for themselves and we feel that is a perfect match with the brand”, said William Fang, Chief Executive Officer of OPPO Malaysia.

A.I. Beauty Recognition technology

OPPO’s A.I. Beauty Recognition technology gathers information and learns the specific facial features of different people from its global image database of human faces. Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology having the ability to emulate those professional skills that can help selfies look more attractive.

Additionally, the A.I. Beauty Recognition is able to recognize the subjects’ skin tone and type, gender and age, match them against its database and subsequently make beautification enhancements that are personalized for each individual in the selfie. With more than 200 facial feature spots scanned, the A.I. Beauty Recognition technology is able to detect your face in detail and refine your selfie.

“The A.I. Beauty Recognition technology simply emulates the abilities of a professional photographer, who would bring years and years of technical skills and experience when taking a portrait. An F5 user thus gains that similar ability to capture selfies that are of the highest quality”, said Product Manager of OPPO Malaysia, Ken Ng.

He then continued, “The personalization is also important, because one-style-for-all problem with today’s beautification software is also solved. For example, enhancements will not be soft or feminine for male subjects. Children or babies will not receive enhancements that make them look like adults.”

“Every selfie lover has their own kind of beauty and something unique about themselves. OPPO’s A.I. Beauty Recognition technology can help them to bring out the best look of the users – to ensure that OPPO F5 will capture the real-est side of them. The new A.I. Beauty Recognition technology is an intelligent system which records more than 200 facial recognition spots of a face. Hence, no matter what the facial expression or shot angle is, this technology can give you the most appropriate beautification enhancement,” he added.

At the launch event, product ambassador Fattah Amin said, “I’ve always been an OPPO user and I’m very impressed by the quality of images, especially for selfies. When they showed me the new F5, I was struck by how natural my selfies now look, yet I know the images have been enhanced.”

The F5 features a 20MP front camera with an F2.0 aperture and a 16MB rear camera with F1.8 aperture. Compared with other competitors’ 13MP or 16MP camera in the same price range, the F5 has a higher resolution and better photo quality. The cameras can deliver Bokeh effects and the front HDR solves any over-exposure issues.

The First Full-Screen FHD+ Smartphone from OPPO

The F5 will be OPPO’s first 6.0-inch full-screen FHD+ display device, giving the user a vivid visual enjoyment without the need to increase the size of the phone. It features a high-resolution 2160 x 1080 screen with 18:9 aspect ratio.

The F5 follows OPPO’s streamlined design philosophy – the sleek unibody offers a visually slim appearance without any cut-offs, with a gracefully curved body that fits well in the palm, expressing a simple and elegant look. A user’s palm will not feel tired even after using the phone for a long time, either from playing games or chatting. The 0.4mm laser string is carved onto the phone – a delicate linear finish that adds detail to the phone body.

Facial Unlock

The F5 comes with Facial Unlock, the new face recognition technology that will recognize its user and unlock the phone. If the user prefers to use the fingerprint unlock function, the fingerprint reader is now on the back of the phone, giving way to a full front screen.

Other Unique Features – Simpler and Humanized

The F5 battery life is exceptional, thanks to the 3200Ah battery and the Continuous Optimizing technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (in a simulated test). The Do Not Disturb function for gaming will display an incoming call in the form of a banner. Your gameplay will not be interrupted, while ensuring you will not miss any important calls.

The OPPO F5 pre-order period starts from 2nd November 2017 till 10th November 2017 and will be start selling from 11th November 2017 onwards with the price, RM1298. Pre-orders can be made either offline at OPPO concept store and 888 authorised OPPO sales points across Malaysia or online at OPPO Official Website and from OPPO e-commerce partners’ site such as Lazada, 11street, Shopee and others. Consumer may also head to Celcom and Senheng for pre-order. F5 is available in Black and Gold colour variants. On a site note, the first sale roadshow will take place on 11th November 2017, 3pm in Sunway Pyramid in KL, Sunway Carnival Mall in Penang and Bandar Aeon Dato Onn in Johor Bharu.

Two other models will also be available later; the F5 6GB edition and the F5 Youth, to give OPPO fans more choices to suit their needs.