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Monday, July 8, 2013

7 Readings for Association Executives

For decades now, associations have maintained a very traditional approach towards “membership” and membership dues. However, the time has come for organizations to catch up with the realities of today’s consumer habits and reconsider how and why people around the world engage with organizations. Segmentation, customization and differentiation are key.

Members, customers or community

Defining value

Evolving membership models

The trusted source of knowledge

Is There a New Normal for Associations — Not So Much!By Michael LoBue via LoBue & Majdalany Association Management For years the association community has been treated to passionate claims about how the world has been changing, resulting in a new normal or paradigm shifts and how our organizations will become extinct if we don't change our "membership model," or "give it all away." Do these dooms-day claims have merit? Not according to how the community of associations were actually led and managed over the last two decades! According to the data, the association model is still strong and vibrant and not facing extinction. 6 Tips to Be a Good Facilitator By Danny Beckett Jr. Via Don’t Quit blog

Good Facilitators Are Experts At:

Stimulating Discussion

Generating ideas

Fostering curiosity and excitement

Stimulating dialogue

Separating neutrality from passivity

Producing Outcomes

Listening, Listening, Listening

Status Quo Or Strategic Agility?By Jeff Hurt via Velvet Chainsaw’s Midcourse CorrectionsIt takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. ~ The Red Queen, Through The Looking Glass, Lewis Carroll

How Much Content Do You Need? Here’s a FormulaBy Jay Baer via Convince & Convert blog“How many questions do I need to answer?” The real answer is that you need to answer every question your customers have about you and your category, and that list will continue to grow over time.

The Formula For Content Marketing Success:1. What are your personas?2. What are your buying stages?3. What questions need to be answered to move to the next stage?

So How Much Content Do I Need?

Essentially, your initial list of questions can be generated using this formula:

Number of Personas X Number of Buying Stages X Number of Questions in Each Stage = Number of Questions You Need to Answer

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Strategy | Content | Discovery

Welcome to SCDdaily, a blog written specifically for association and nonprofit staff professionals. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. My research extends beyond traditional association sources. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.