On March 18, the Pew pollsters unleashed a blizzard of bleak data describing the media industry's future. You probably saw the highlights splashed across many media outlets (because the media love to cover the media; their appetite for self-examination knows no bounds).

You betcha, CBS loves March Madness. It is a monthlong extravaganza for the network. Every gambler in the United States (and elsewhere) crawls out of his or her cave and wages heavily on whether Unknown A&M can upset Perennial Tech in the tournament.