Unique

#1 in Trends

Unique - Moving away from the cold and disconnected aesthetics of mass-produced products, consumers are opting for more customized and one-of-a-kind experiences for allure. Illustrating the impact of bizarre campaigns, abstract designs and eclectic decor, this unique category sheds some light on the growing acceptance and interest surrounding obscure ideas and innovations.

PRO Trend Implications - The rise in social media-obsessed foodies constantly on the lookout for unusual flavor pairings is being supported by a rise in beverages that center around imitating a familiar flavor or fusing two unlikely matches. Chosen as an alternative to sodas and calorie-laden indulgences, the varieties satisfy the evolving consumer palate with varieties that would have been pigeonholed as unappetizing in years past, but are experiencing praise from curious experimentalists obsessed with uncovering the next big wave in food and flavor. [More]