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In a large rebranding, Google is doing away with the name of one of its biggest acquisitions.
Google is announcing a major rebranding of its marketing products. With this latest change, the tech juggernaut is putting its services into three buckets: Google Ads, Google Marketing Platform, and Google …

As smaller ad exchanges adapt to the new GDPR rules, Google is quietly cashing in.
Last Friday, the EU’s new General Data Protection Regulation (GDPR) went into effect, causing every major technology company operating in Europe to completely overhaul how they gain consent to users’ data. From now o…

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Data Studio Community Visualizations, currently in beta, allow you to create and integrate custom JavaScript components into your dashboards. You can use Community Visualizations to expand your chart selection, customize your report styling, or create custom components that perform advanced analysis…

Millions of people from global enterprises, small businesses, governments and educational institutions are choosing Data Studio to make data-driven decisions. Over the last year, people used Data Studio to monitor ad performance, track brand performance, visualize student progress, and build machine…

This July we announceda new property type in Google Analytics that helps you measure across both your app and website in one place. The new App + Web property helps you better understand your customers’ journeys across platforms so you can deliver more unified experiences.
Recently, we’ve introduce…

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day.
This makes it challenging for businesses to deliver a coordinated site experience, especially if the…

People want compelling and relevant digital content that's delivered at just the right moment. That's why Google Optimize is making changes to help businesses deliver better, more personalized experiences to your customers. Now, in addition to running short-term website experiments with Optimize, y…

We’re excited to announce that Data Studio, Google’s free data visualization and reporting product, is out of beta and now generally available. This move signifies our continued commitment to helping teams identify and share insights from their data, so they can take steps to improve business outco…