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Marketing and selling
your product or service is critical to building a sustainable business. Knowing
the right market for your product is the first step and easier than you think.

The focus of the Market Support programme is to open up a wide variety
of opportunities for craft producers and designers to enter the market; and to
create platforms from which leads, orders and sales can be generated.

Market Support provides opportunities for all levels of designers and
craft producers – from emerging through to export-ready. We assist in matching businesses to a range of relevant channels, from
local craft markets to national and international trade and consumer events, as
well as supporting B2B matchmaking. We also help you prepare for these
opportunities to get the most out of them.

While we work hard to create sales platforms for you, we don’t do the
selling of your products or your business. You need to take the initiative and
be proactive in marketing your product.

Market Support
Opportunities:

Craft and Designer-Maker Markets

Trade and Consumer Shows – National and International

Scheduled events for the year

Export Markets

Matchmaking

Access Market Support:

Register as a member of the CDI. There is no membership fee. If you are a craft producer or designer simply fill in the CDI database registration form here.

Once you have registered with the CDI you will receive updates on market opportunities and can fill in an application form online.

Book a consultation to get guidance on how to get your products into the market:

Call the CDI Market Support Programme on 021 461 1488 to make an appointment. We are open weekdays from 8h30 to 16h30.

Market Support

Market Support provides opportunities for all levels of designers and craft producers – from emerging through to export-ready. We assist in matching businesses to a range of relevant channels, from local craft markets to national and international trade and consumer events, as well as supporting B2B matchmaking. We also help you prepare for these opportunities to get the most out of them.

This guide is the second in a series funded by the Department of Arts and Culture (DAC). The first was the Department’s Growing your Creative Business. This guide consolidates and extends key information presented in the previous guide to assist craft producers to not only grow their businesses, but extend their markets into the international arena.