Nordstrom Rack opened its first flagship in Canada with a bang in the prestigious Bloor/Yorkville area of Toronto, with an impressive two-story glass façade. The perfect setting to showcase their Rack brand and eye-popping store concept.

Humble

Beginnings

Hard to believe, but the signage for this 40,000 sq ft flagship store began with a single sign. The Nordstrom design team appreciates the value of a strong brand experience – so when they were unhappy with an interior LED contour, they approached Twilight to see if we could do better. Based on our innovative prototype they awarding us the full project, and we never looked back.

Smooth

Process

Like Nordstrom, we’re proud of our products but famous for our service. Twilight collaborated closely with the Nordstrom design team at every step: weekly conference calls to cover progress, ideas and challenges kept everything running smoothly and on schedule. This rewarding process helped build mutual trust and solid relationships that lasts to today.

Grand

Finale

The grand opening of this landmark store was a huge success at every level – the entire Nordstrom team (executives, designers, employees) were pleased with Twilight’s work and dedication, and the president even calling the signs “impressive.” Best of all, they got great feedback from the most important people at Nordstrom: the customers. High praise indeed.