Hillary is widely known as a drunk. Only power is more addictive for her.

And while this is going to backfire badly, the stupid thing is that there are 2 alcohol distributors right now. 2. So this brand will take a massive hit but nobody is going to really lose money over it.

All of the beer in the beer section is owned and distributed by 2 companies, neither american.

Backfire? How? Are Bud drinkers going to be repelled by this 'cynical ploy?' I doubt it. Might a few (usually non-Bud) customers choose one of these? Maybe. Maybe not. The novelty will likely give them a sales boost. Who cares? But how is there any connection to Trump?

R & B the great thing about all the crappy mass produced domestic beer is that it spawned a great number of decent to great domestic microbrewers. Maybe after the third or fourth decent beer one can continue on the road to drunkenness with crappy beer as an economy move (most folks won't notice or care at that point) but then that's another topic. On the other hand I suppose some people actually are tastebud impaired or are simply looking for a cheap buzz. Not trying to be a moralizer, just an observer.

Anheuser-Busch (AB) had a unique problem with the Budweiser brand in that they were forbidden to market their product as Budweiser in Europe. That right belonged to the original Bohemian (Czech) brewery. Likewise, the Czech Budweiser couldn't market their beer as Budweiser in America and were forced to call it "Budvar."

I'm wondering if the venerable trademark agreement was somehow broached or compromised by the recent acquisition of the American trademark by a European country.

Chickit: "I'm wondering if the venerable trademark agreement was somehow broached or compromised by the recent acquisition of the American trademark by a European country.

Does anyone know?"

Without a doubt. I'm a Budvar fan and my wife is an accomplished home brewer (and beer snob,) so I've followed this battle ever since we first went to the Czech Republic 15 years ago. The actual battle between the AB budweiser and the Czech Budvar version has been going on for over a hundred years, and Budvar has effectively blocked distribution of AB "Budweiser" in Europe and parts of Asia. However, AB's "Budweiser" has been sold using the same label design as in the US, but with a name change to simply "Bud." I didn't even notice it until my wife pointed it out; so, changing the name to "America" may not be as big deal as some would think. Budvar BTW is a true Czech pils, brewed using the German Reinheitsgebot purity law while my wife says AB's version is a mongrel brew which uses rice and other ingrediants (I said she is a beer snob!) Interestingly, the only place I know of where both AB and Budvar versions are sold as "budweiser" is in the UK, and that's because the UK courts effectively ruled that Budvar is so superior in quality and taste that there shouldn't be any consumer confusion between the two. Which is where I'm at on the subject. If anyone wants to try the Budvar version, it's sold as "Czechvar" in the US.