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WHAT IS THE PLANNING ACADEMY?

Daniel Marks is a leader in advertising recruitment and we are keen to help our clients develop and nurture the next generation of strategic thinkers. We are looking for diverse and talented people from a range of backgrounds and educational levels, who are not afraid to challenge themselves and lend their unique vision to some of the most exciting agencies in London.

Successful applicants will receive mentoring, support and a potential permanent job opportunity as a Junior Planner at a leading Creative Agency in London.

Applicants may be recent graduates, junior account handlers or simply have an inquisitive and curious mind looking for a career of influence.

"We recognise that currently it is incredibly hard for young planners to get a start in the industry. The Daniel Marks Planning Academy represents a unique opportunity to get your foot through the door at some of the best agencies in the world."

Daniel Matthews - CEO Daniel Marks

THE BRIEF

Daniel Marks is a leader in advertising recruitment and we are keen to help our clients develop and nurture the next generation of strategic thinkers. We are looking for diverse and talented people from a range of backgrounds and educational levels, who are not afraid to challenge themselves and lend their unique vision to some of the most exciting agencies in London.

The Brief

‘How would you form a strategy to position Guinness to a female market?’

What we are looking for

We’re looking for strategic thought, brand intelligence, creative strategy and a succinct, well thought out idea. You need to target Guinness to a market where it is commonly associated as an occasional drink which is often consumed in the autumn and winter months, in relation to certain sporting events such as rugby and annual calendar events such as St Patricks Day, by a predominantly male audience.

How to Apply

Your Creative BriefTo include the insight and inspiration. No more than 800 words plus imagery.

Supporting DocumentsThis can include surveys, charts, data, analytics or supporting evidence. A maximum of 3 documents in total.

THE JUDGING

The Planning and Strategy team at Daniel Marks will review all entries and select the Finalists to have their submissions reviewed by a panel of Judges. The Judges will include Chief Strategy Officers and Heads of Planning from the world’s leading Creative Agencies and held over a Roundtable event in the Daniel Marks West-End London offices.

Upcoming key dates:

8th May 2018 - Entry Application Open

8th September 2018 - Application Deadline for Submissions

20th September 2018 - Roundtable Judging Event at the Daniel Marks London offices

THE FINALISTS AND WINNERS

All finalists will receive the following benefits to launch their career in Planning and Strategy:

Career SupportIncluding interview tips and advice, insight on agencies and how to make an impact with Heads of Planning and Chief Strategy Officers from the team at Daniel Marks.

Mentorship and DevelopmentApplicants showing promise will be personally mentored by the world’s leading Heads of Planning and Chief Strategy Officers.

The opportunity of a careerAfter Judging the agencies will be able to contact and meet all finalists with the view to providing support and mentorship, paid Internship work or even a full time permanent position as a Junior Planner up to £25,000 basic salary.

Recognition - Strategic Star AwardThe Judges will also select an ultimate winner of the academy, who will receive the coveted ‘Strategic Star’ Award.

Our sole aim is to lend a helping hand to assist in a widely recognised industry issue and to launch the careers for a number of Junior Planners to then move up the Strategy career ladder.

The Strategic Star

On top of the great benefits that all Finalists will receive, Daniel Marks will also be announcing a winner of the ‘Strategic Star’ Award. A prestigious prize awarded for the best submission, judged by Chief Strategy Officers and Heads of Planning from the worlds’ leading Creative Agencies.

Disclaimer

The Planning Academy competition is operated by Daniel Marks Recruitment Ltd (‘DM’), for a limited period (the ‘Competition’). This competition is open only to entrants aged 18 and over, eligible and available to work in the UK on the dates of the internship. The decision of the judges is final and DM shall bear no liability in connection with the Competition, any entries, statements or the decision of the judges. DM assumes no responsibility (whether financial or otherwise) or liability for any injury, loss or damage incurred as a result of entry to the Competition or any use or reliance upon the information and material contained within or downloaded from its website and marketing collateral.