Based in San Francisco, the company has been offering performance-based influencer marketing since 2012, where brands pay by clicks, likes, shares and other performance metrics for influencer campaigns on blogs, Facebook, Instagram, Pinterest, YouTube, and Twitter.

Now, [the company’s CEO] said, a new layer of AI on the new Linqia Performance Platform offers predictions of user engagement for campaigns with specific influencers, among the 100,000 or so influencers that are non-exclusively in its network.

Linqia claims a greater than 90 percent accuracy in predicting engagement for specific campaign goals, such as numbers of clicks, likes or shares.