Have you looked at the Pearson site for educators to help them create their own textbooks? Also impressive.

http://moveleft.com Eric Jaffa

Where is the quote from?

http://www.taz.de Dominik

Audi, the German car manufacturer, launched his own TV channel in the UK last fall.

And Bayer Health Care has invented a so-called “online-novela” to promote its version of Viagra. It’s in German, so anyone who knows Deutsch may want to check it out: Here you go

http://ideopia.com Bill Abramovitz

I think Bacardi and other advertisers attempting to invent they’re own media distribution channels are mainly driven by ego. They’re dabbling outside their core business, and their solution does not address the fragmentation of the media or their audience. Bacardi should look harder at micro media, and ways to become a content supplier.