Wednesday, 9 March 2016

People dedicate over 100 minutes everyday to social media: Study

Most people now spend an average of 109 minutes everyday on
networks like Facebook, Twitter and Instagram, as well as social
messaging apps.

The latest data from GlobalWebIndex and
its panel of 50,000 adult web users around the world has found that
every year consumers are devoting more of their web-based time to social
networking.

More than nine in 10 adults (92 per cent) around the
internet-connected world have at least one social media account -- 85
per cent use one of Facebook's core services and 78 percent say that
they are active users of at least one social network.

However, the
study showed that the average consumer has "close to" seven different
social media accounts and engages with 3.5 of them.

When asked,
the most popular reason for using social media is keeping up with
friends (44 per cent), followed closely by filling time (39 percent).

Since
2012, the amount of online time dedicated to social networking has
increased year on year. In 2012, the average time spent per day stood at
96 minutes. This rose to 100 minutes in 2013 and by a further three
minutes in 2014.