Documenting The Culture

GAMESTOP OPENS ESPORTS “PERFORMANCE CENTER”

On the heals of the news that Comcast will be building a dedicated $50 million USD eEsports arena in Philadelphia, we are getting word that GameStop has announced a partnership with Jerry Jones’ Complexity Gaming to open up an 11,000 square foot performance center in Frisco, Texas.

The space will be shared with the Dallas Cowboys and will be available for hosting public eSporting events for rookies to connect and play games.

Notable Quotes: “We are aiming to become the unofficial pop warner league of esports where GameStop provides fun and unique cultural experiences for player development while preparing the next generation of professional gamers – it doesn’t get any better for amateurs of all ages looking to learn and compete at the highest level.” -Frank Hamlin, Chief Marketing Officer for GameStop