Marchex evaluated 12 months of phone calls from businesses to consumers “across 30 industries, including cable and satellite companies, auto dealerships, pest control centers and more” then mined the calls for specific words.

With the research done, the list below makes considerable sense from a college basketball perspective.

Top 5 most likely to curse (data released in May)

Ohio
The culprits: All bachelorettes in the state. “OMG, Aaron Craft is so effing cute!” Imagine the swearing that came after Craft got engaged.

Maryland
The culprit: It has $52 million reasons to swear at the ACC.

New Jersey
The culprit: Mike Rice. Imagine if this study included Julie Hermann and Eddie Jordan headlines that came later. We’re No. 1, damnit!

Louisiana
The culprits: The crouching Tigers. You’d be friggin’ peeved if your flagship state university last made an NCAA Tourament appearance in 2009, too.

Illinois
The culprit: The Miami Hurricanes. Illini assistant Jamall Walker probably spoke for a lot of Illinois fans after making “inappropriate contact” and “verbally confronting” the referees and a police officer after an out-of-bounds call went against the Illini in the final minute of their NCAA Tournament third-round game vs. the Hurricanes. Maybe the Illini rise further on this list if fans could give Cliff Alexander a piece of their mind for his hat-deke.