Motorola might replace the ‘Moto X’ brand with ‘Moto Z’

The complete range of Moto Z smartphones and accessories is expected to be revealed next month during the Lenovo Tech World show in San Francisco. The tech event is scheduled to begin on June 9.

TOI Tech

May 19, 2016, 08:29 IST

Motorola just launched its Moto G4 series of smartphones and rumours for its upcoming Moto X line up have already started brewing up. According to a latest report from VentureBeat, the company is planning to change the ‘Moto X’ moniker and replace it with ‘Moto Z’.

The shift in the brand name would likely mean that there won’t be any Moto X smartphones in future. It is also speculated that two Motorola smartphones, codenamed Vector Thin and Vertex that were spotted last week, would be launching as the Moto Z Style and the Moto Z Play respectively.

The report from VentureBeat further adds that the modular accessories for the upcoming smarpthones will be sold as ‘MotoMods’ instead of ‘Amps,’ as was believed earlier. The change in branding is likely to affect Verizon’s exclusive ‘Droid’ range of Motorola smartphones as well. The handsets are rumoured to carry the Moto Z Style 'DROID Edition' and Moto Z Play 'DROID Edition' names . However, there's no official confirmation for the same.

The complete range of Moto Z smartphones and accessories is expected to be revealed next month during the Lenovo Tech World show in San Francisco. The tech event is scheduled to begin on June 9.

If any of the aforementioned claims are true, Motorola would become the third brand to change its smartphone branding this year, after HTC and Sony. We have already seen HTC ditching the ‘One’ moniker from its flagship smartphone series with the HTC 10, while Sony has replaced its entire Xperia Z line up with the Xperia X.

Sony is also said to be planning on killing its Xperia M and Xperia C series and merging them with the Xperia X family. However, the unification does not mean that Sony will be launching fewer smartphones. The Japanese tech giant is also expected to launch its X series in India by the end of this month.

Jio’s Rs 2,399 annual plan offers 2GB per day data that costs effectively Rs 200 per month. It also offers unlimited voice and SMS. Airtel and Vodafone Idea’s Rs 2398 and Rs 2399 annual plans, on the other hand, offer 1.5GB per day data along with unlimited voice and SMS