Ms. Liu brings to SearchMedia over 20 years of auditing and financial
management experience, including the last 11 years in the Greater China
media industry. Ms. Liu joins SearchMedia from Aegis Group, a subsidiary
of Dentsu (Tokyo Stock Exchange: ”4324”), where she was Chief Financial
Officer of Greater China since 2010. Dentsu is the largest media
advertising agency in Asia. At Aegis Group, Ms. Liu partnered with other
members of senior management to ensure that its annual budgets were met
while also ensuring timely reporting of financial reports and audits. In
addition, Ms. Liu was actively involved with the management of
advertising clients. Prior to Aegis Group, she was an executive with
GroupM from 2001 to 2010, including serving as the Chief Financial
Officer of China and Taiwan. GroupM is a subsidiary of WPP (LSE: “WPP”,
NASDAQ: “WPPGY”), the largest advertising company in the world. At
GroupM, Ms. Liu oversaw its overall financial operations, including
supervising 100 accountants in three cities and also helped manage
business development activities.

Ms. Liu has extensive experience in financial oversight with GAAP, SOX
compliance, implementing operational efficiencies, risk management and
corporate acquisitions and financial integration. Ms. Liu possesses an
undergraduate degree from the Ming Chung College in Taiwan with a major
in Accounting and Statistics and an Executive Masters of Business
Administration from Tulane University.

Mr. Peter Tan, Chief Executive Officer of SearchMedia, commented, “We
are very excited to add Shirley Liu to our executive team and I believe
Shirley will be critical to the implementation of our recently announced
new concessions with Home Inns and our Luxury Mall LCD network and will
play a pivotal role in the systematic scalability of our concessions and
our acquisition strategy. As we materially expand our operations, it is
crucial to have an executive like Shirley who has great experience
overseeing large advertising operations in China in addition to
integrating acquisitions. I am thrilled that we are able to attract such
great talent to our team and that Shirley shares my vision for the
future of the Company. I would also like to thank Peter Chan for serving
as Interim Chief Finance Officer.” Ms. Liu added, “I am extremely
excited to join SearchMedia. I have been deeply involved with the growth
of the Chinese media industry in the last 11 years where I helped both
Aegis Group and GroupM become market leaders. I am confident that I can
effectively partner with Peter Tan to grow and expand SearchMedia.”

About SearchMedia

SearchMedia is a leading nationwide multi-platform media company and one
of the largest operators of integrated outdoor billboard and in-elevator
advertising networks in China. SearchMedia operates a network of
high-impact billboards and one of China’s largest networks of
in-elevator advertisement panels in 50 cities throughout China.
SearchMedia’s core outdoor billboard and in-elevator platforms are
complemented by its transit advertising platform, which together enable
it to provide multi-platform, “one-stop shop” services for its local,
national and international advertising clients.

Forward-Looking Statements

Any statements contained in this press release that do not describe
historical facts, including statements about SearchMedia’s beliefs and
expectations, may constitute forward-looking statements as that term is
defined by the United States Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by terminology
such as “will,” “expect,” “anticipate,” “future,” “intend,” “plan,”
“believe,” “estimate,” “confident” and similar statements. Any
forward-looking statements contained herein are based on current
expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations. A
number of important factors could cause actual results to differ
materially from those contained in any forward-looking statement.
Potential risks and uncertainties include, but are not limited to,
whether Ms. Liu will be critical to the success of the Company’s new
concessions and its acquisition strategy; whether Ms. Liu will be a
factor in the Company’s growth and expansion initiatives; and the risks
that there are uncertainties and matters beyond the control of
management, and other risks outlined in the Company’s filings with the
U.S. Securities and Exchange Commission. SearchMedia cautions readers
not to place undue reliance upon any forward-looking statements, which
speak only as of the date made. SearchMedia does not undertake or accept
any obligation or undertaking to release publicly any updates or
revisions to any forward-looking statement to reflect any change in the
Company’s expectations or any change in events, conditions or
circumstances on which any such statement is based.