Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

Scout Analytics is the leader in digital revenue optimization, enabling publishers to increase their average revenue per user (ARPU) by as much as 10-15 percent. Scout Analytics™ SaaS-based application leverages patent-pending behavioral an...

Market Share by Top Websites

1DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2
In terms of market share, Scout Analytics is clearly lagging behind, losing to DoubleClick Floodlight in all segments.