Indian Love To Watch Drama While Going To Office

Netflix analysts found an interesting trend among Indians – we love to binge-watch drama series on Netflix while going to the office during peak traffic hours.

This may sound strange, but 82% of Indians watch characters from hit TV show House of Cards and Suits during 9 AM time slot. And as per the existing norms, this time is the peak traffic time at all major Indian cities. Not surprisingly, the same trend is visible during 5 PM slot as well.

This means that the average Indian worker is preparing himself/herself for the drama which will unfold at the office?

Comedy Is Big Hit During Early Morning

In a surprise find, analysts at Netflix have found that 34% of Netflix viewers will stream comedy shows like Fuller House & Jane the Virgin at morning 6 AM, compared to any other time slot.

Maybe they want a happy beginning to their day?

Afternoon Is The Best Time For Drama Watching

If we leave aside Indian workers who will watch House of Cards and other drama titles during the daily commute, drama shows are a big hit for the afternoon slot on Netflix.

As per Netflix analysis, 47% of drama streaming on their platform occurs between 12 PM and 2 PM, which is an increase of 5% compared to any other time of the day.

Shows like Orange is the New Black, Narcos and Sherlock are a big hit with the afternoon viewers, and Brazil scores the highest in this regard, as 25% of their viewers are more likely to watch these drama shows during afternoon time slot.

Documentaries & Cooking Shows Dominate Late Night Streaming

As per Netflix’s data, late night streaming is dedicated to shows related to cooking and documentaries.

In fact, 15% of overall Netflix’s streaming happens between 12 AM and 6 AM, and in countries like Japan and South Korea, this percentage increases to 21%.

Documentaries like Abstract, Making a Murderer and Planet Earth has witnessed 24% increase in streaming, while cook shows such as Chef’s Table are also becoming more popular.

Overall, while 5 PM is the peak streaming time for Indians, it 10 PM in Singapore and South Korea.

Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul

Ummm….. it’s not *Netflix* alone which “has allowed watching TV shows based on our priorities and free time”, but simply ANY on-demand service like Youtube etc. – how about stats aggregated from ALL of those??