1955 - 1960 | ANDY WARHOL FOR I. MILLER | PART 1

By August (1950), he had gotten his first break: an assignment to illustrate shoes for Glamour magazine. They liked what he did so much they immediately gave him six more pages in the same issue, illustrating, appropriately, a feature entitled “Climbing the Ladder of Success.” The credit mistakenly read “Drawings by Warhol” - that’s how Andy dropped the “a.”

Andy and I began a campaign, which was unprecedented at the time. We ran full pages, half pages, every Sunday in the “New York Times.” And it was a spectacular showcase for I. Miller and for Andy as well. It expanded his audience in a way that no magazine editorial ever could have.

In a sea of tiny little images that were the pages of the Times, these bold blockbuster fantasies were extraordinarily effective. What the ads did was to revitalize and revive the I. Miller brand, and from a dowdy, musty, fusty, dusty, dowager establishment, it became a stylish emporium for debutantes.