GM Foods Unlikely to Concern Wal-Mart Shoppers

“The fact is that we are not directly sourcing genetically modified corn.”— Dianna Gee, spokeswoman, Wal-Mart

BENTONVILLE, Ark. — Despite a media storm and several petitions asking Wal-Mart Stores not to sell genetically modified sweet corn, industry experts say the issue still ranks low among the retailer’s core shoppers.
“I think that overall, there is a small but growing percentage of shoppers that is even aware of the biotech food issue,” said Jay Jacobowitz, president of natural product industry consulting group Retail Insights, Brattleboro, Vt. “The ones that ...

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