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A friend walked up to me some hours ago and said that he read online that AIR PEACE is likely to spend about N300 Million Naira to Airlift Nigerians back from South Africa . He went further to ask that what is AIR PEACE going to gain from WASTING that amount of funds I told […]

According to a new NerdWallet survey conducted online by The Harris Poll,at least 6 out of every 10 Parents say their children are influenced by peers or social media when making their back-to-school wish list. And about half of these parents (51%) say they typically end up buying back-to-school products their kids want because of […]

Yomi Badejo-Okusanya,one of Nigeria’s foremost P.R Gurus ,will be speaking at the NBA Annual General Conference 2019 taking place in Lagos from the 23rd to 29th August 2019. YBO, as he is fondly called, is a consummate public relations practitioner and Group Managing Director of one of Nigeria’s foremost communication consulting groups, CMC Connect (Perception […]

The above statement is the viewpoint of Josh Samuel,Kantar Global Head of Innovations. According to him , it’s becoming increasingly clear that while data is being used far more, it is not being used scientifically. Marketing decision-making is as blind as ever, it is just that they now blindly follow data, instead of tradition, myth […]

Dr Arun Bhardwaj ,a global leader in Emotional Intelligence,is the Key Speaker of A Night of Inspiration taking place this Saturday August 24th 2019 by 5pm at the Muson Center in Lagos. The event is free. Be Inspired. Attend the event for more details visit https://www.engineeringhappiness.live/

The Second Conference of African Telecommunications Regulators on Consumer Affairs (CATCO) is to be held in Abuja, Nigeria from August 20 – 22, 2019 . Theme-“Empowering the Telecom Consumer in an Era of Technological Evolution .” Venue ;Transcorp Hilton,Abuja Target Audience 1.Stakeholders from various African countries who are interested in the positive growth of the […]

I was listening to news last night and it was revealed that not less than 220,773+ MSMEs(Micro,Small and Medium Enterprises) have been registered in Nigeria within the past 10 Months by the Corporate Affairs Commission. What interest me about the above , as a Legal,Business and Corporate Consultant, is the immense business opportunities this news […]

For the first time in Africa ,Advertising Week Africa will be taking place in Johannesburg,South Africa from October 28-31st ,2019.This will be its sixth global edition.It aims to bring together industry professionals throughout the African nation for a week of thoughtful engagements. Expected at the event are thought leaders from the marketing, advertising, technology and […]

Companies spend lots of money and time to build their Brands and Assets on Social Media. Social Media tools ensure meteoric business growth for Start-ups ,Small and Medium Scale businesses as well as conglomerates if well managed and utilized in a way that protects the Company Intangible assets and goodwill. In effect Social Media can […]

In order to disrupt the business landscape,increase their market share as well as woo customers to patronize their products and services,brand owners,Agencies,Creative Shops have adopted various methods one of which is using controversial ads. These controversial ads are in some cases outrightly banned or banned but later approved after review. What are the business effects […]