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Phocuswright research is your company’s competitive advantage in the rapidly evolving travel, tourism and hospitality marketplace. Whether you become a research subscriber or purchase individual reports, Phocuswright’s rigorous analysis and fierce independence provide the clarity and confidence you need to make the right strategic decisions.

More Topics, More Relevance

Our analysts are hand-selected to provide nuanced industry expertise on the many topics of travel, tourism and hospitality. Whether your company needs information on consumer trends, mobile, destinations, technology and more, Phocuswright has you covered. Learn more about our experts.

Featured Research

Europe’s vacation rental market has exploded over the last
several years, as would-be renters turned to online resources, and a plethora
of startups and incumbents positioned themselves to capitalize on the shift.
Europe is now the largest regional market for private rental accommodations, a
segment that is increasingly moving from alternative to mainstream as a lodging
option for travelers. This report takes a closer look at Europe’s private
accommodation and rental landscape, including analysis of rental traveler
behavior and trends, as well as online shopping and booking methods. more

Brazil presents a
significant opportunity for companies willing and able to overcome the
challenges of the country’s increasingly competitive online travel market.
Although macroeconomic metrics have recently taken a dip and online travel
agency (OTA) commission margins have shrunk, supplier data indicates steady
gains in both leisure and business travel more

Get the essential data and critical insights you need to understand
what's happened and plan for where it's all headed. Designed in an
easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel. more

Subscriptions

The Power of a Research Subscription

Research subscriptions give you unfettered, on-demand access to Phocuswright's industry-standard marketplace intelligence. Become a subscriber and join the elite group of industry-leading executives, marketers, strategists and research professionals around the globe who rely on Phocuswright's unsurpassed data and analysis.

This special Research Subscription is exclusively for DMOs (CVBs, NTOs, etc.). The Destination Marketing Edition combines the Global Edition's long-standing view of global travel markets with the Innovation Edition's tech-savvy information … all at an affordable cost.

A highly targeted subscription featuring publications focused on European travel trends for all market segments. Includes relevant travel technology reports and periodic updates from other regions.

It has been a pleasure and a honor to work with Catherina Reith and Florence Kaci during all the months before the event. Florence made a professional and enthusiastic speech that we really appreciated as the audience."

Mauro SantinatoCEO Teamwork srl

Custom Research

Answers Specifically Formulated For You

Phocuswright Custom Research puts a team of experienced Phocuswright analysts to work answering your company’s unique research questions.

This special Research Subscription is exclusively for DMOs (CVBs, NTOs, etc.). The Destination Marketing Edition combines the Global Edition's long-standing view of global travel.

Special Projects

Invest In The Future Of Your Business

Phocuswright's Special Projects are a series of multi-client topical research studies dedicated to answering tough questions about travel, tourism and hospitality. Phocuswright opens these projects up for participants and sponsors to help set the research agenda.