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Sephora Turns Smartphones Into Local Shop Magnets

Sephora was America's "first unbiased beauty experience", and today the 700+ store global brand is also unbiased about the customer journey. The popular retailer engages shoppers in every channel, from social media and search ads to an online app that allows in-store shoppers to scan products for more information. Here, Sephora talks about how better-informed customers are happier and more loyal in the long run.

In retail, you can't think about the mobile phone as a threat. You have to think of it as a magnet to draw that client into your store.