Cartoon Network appoints new vice president of programming in the US

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Vishnu Athreya will now be responsible for overseeing the day-to-day scheduling and positioning of programming for the network.

Cartoon Network and Boomerang has appointed a new vice president of programme scheduling for the US.

Vishnu Athreya has stepped in to the position where he will now be responsible for overseeing the day-to-day scheduling and positioning of programming for the network.

Athreya joins the Cartoon Network US team after a long stint as executive director of programming, acquisitions and development for Turner Broadcasting’s kids channels in Asia Pacific: Cartoon Network, Toonami, POGO, Boomerang and Cartoonito.

Based in Hong Kong, he was responsible for driving content programming strategy for Turner in Asia Pacific.

He will now serve as departmental lead for long-range calendar planning along with developing creative strategies for on-air stunts and special events surrounding the network’s library of animated programming.

Athreya will be based n Atlanta and report to Rob Sorcher, chief content officer for Cartoon Network in the US.

“Vishnu has artfully produced high-performance schedules in territories around the world, and now assumes the US role with a deep knowledge of our product,” said Sorcher.

“I'm pleased we were able to tap our own international talent pool, and as a result expect Vishnu to be a unifying link for Cartoon Network worldwide.”

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