Google has announced Google One Pass, a service that lets publishers set their own prices and terms for their digital content.

The service lets publishers set their own prices for digital content and was introduced at the Humboldt University in Berlin today by Eric Schmidt, Google's CEO.

Publishers using One Pass can let their subscribers access content on their tablets, smartphones or online using a single sign-on, Google said. They also have control over how and when they charge for content, as Google One Pass supports subscriptions and micro-payments as well as free access.

"Our goal is to provide an open and flexible platform that furthers our commitment to support publishers, journalism and access to quality content. This is another initiative developed to enable publishers to promote and distribute digital content," Shirani continued.

Google's approach is markedly different to Apple's, with Cupertino insisting on a degree of control over subscriptions offered by publishers in the App Store - as well as a 30 percent cut. Google will take 10 percent of One Pass payments as commission.

Some app publishers are already reportedly unhappy with Apple's subscription service for the App Store, with Rhapsody particularly miffed about Apple's insistence on a 30 percent cut of subscriptions.