About Giants & Gentlemen

We like to think a lot. And then we like to Outthink.

Outthinking, in its simplest form, is where we access an “outsider” (i.e. someone outside of both advertising and our client’s industry) to help broaden or shift perspective on a given project. Based on the business or creative challenge at hand, we source the most appropriate outside expert to be the Outthinker and tap into thousands of hours worth of expertise. This allows for fresh, yet relevant insights to help build your brand.

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Movember - Breakups Are Hard On Everyone

Breakups Are Hard On Everyone

Giants & Gentlemen creates animated Movember video

Toronto – November 16, 2015 – Creative and strategy agency Giants & Gentlemen launches a new online Movember video that congratulates all moustache-growing participants for getting through the month. However, this i

Breakups Are Hard On Everyone

Giants & Gentlemen creates animated Movember video

Toronto – November 16, 2015 – Creative and strategy agency Giants & Gentlemen launches a new online Movember video that congratulates all moustache-growing participants for getting through the month.

However, this initiative, supported by Head Gear Animation and Cylinder Sound, takes a different tack.

Instead of showing the perspective of the man after he’s shaven, it comes from man’s other best friend – the moustache. The moustache goes through an emotional rollercoaster after the relationship is ended, dealing with the core stages of grief: denial, isolation, anger and depression.

Alanna Nathanson, Creative Director,says:

“Growing a moustache and enduring ridicule for an entire month isn’t easy on guys. But does anyone ever take the time to consider the moustache’s feelings?”

“Every Movember we see engaging content created by our community,” said Jesse Hayman, Director of Community Engagement, Movember Canada. “Giants & Gentlemen are helping us power the moustache with this video reminding us of the hairy and fun, but meaningful commitment we make every Movember.”

Men everywhere should be congratulated for making it through the month. After all, there’s a lot of blood, sweat and tears that go into growing a mo. But mostly tears.

Watch the video here.

https://youtu.be/PfMYHpKTD5w

Credits:

Agency: Giants & Gentlemen

Creative Directors: Alanna Nathanson, Natalie Armata

Account Supervisor: Julie Wierzbicki

Copywriter: Brandon Tralman-Baker

Art Directors: JP Spanbauer & Dan Caroleo

Production: Headgear Animation

Director: Steve Angel

Builder/ After Effects Artist: Isaac King & Ivan Neveu

Producer: Suzy Bradshaw

Sound: Cylinder Sound

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About Giants & Gentlemen

Giants & Gentlemen is a full-service, media agnostic strategy & creative shop offering stand-out ideas and zero attitude. As entrepreneurs, we bring a grow-or-die philosophy to help brands tower like giants, while always acting like gents.

Unique to G&G is Outthinking™, a process that leads to deeper insights that help bring meaning to brands.

For more information or to schedule an interview, go to giantsandgents.com or contact Gino Cantalini at g.cantalini@giantsandgents.com or 416-568-0811.

About the Movember Foundation

The Movember Foundation is a global charity raising funds and awareness for men’s health. These funds deliver breakthrough research and support services to allow men to live happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising more than $676 million and funding over 1,000 projects through impact investments, focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.

The Foundation runs awareness and fundraising activities year-round, with the annual Movember campaign in November being globally recognized for its fun and innovative approach to raising money and getting men to take action for their health. During Movember, we challenge men to grow a moustache or to make a commitment to get active and MOVE, both of which are about real action for health and are done to spark conversation and raise vital funds and awareness.

The Foundation’s vision is to have an everlasting impact on the state of men’s health. Movember is a registered charity in Canada - BN 848215604 RR0001. For more information visit Movember.com.

Initiative, supported by Head Gear Animation and Cylinder Sound, takes a different tack. Instead of showing the perspective of the man after he’s shaven, it comes from man’s other best friend – the moustache. The moustache goes through an emotional rollercoaster after the relationship is ended, dealing with the core stages of grief: denial, isolation, anger and depression. Alanna Nathanson, Creative Director, says: “Growing a moustache and enduring ridicule for an entire month isn’t easy on guys. But does anyone ever take the time to consider the moustache’s feelings?” “Every Movember we see engaging content created by our community,” said Jesse Hayman, Director of Community Engagement, Movember Canada. “Giants & Gentlemen are helping us power the moustache with this video reminding us of the hairy and fun, but meaningful commitment we make every Movember.” Men everywhere should be congratulated for making it through the month. After all, there’s a lot of blood, sweat and tears that go into growing a mo. But mostly tears. Watch the video here. https://youtu.be/PfMYHpKTD5w Credits: Agency: Giants & Gentlemen Creative Directors: Alanna Nathanson, Natalie Armata Account Supervisor: Julie Wierzbicki Copywriter: Brandon Tralman-Baker Art Directors: JP Spanbauer & Dan Caroleo Production: Headgear Animation Director: Steve Angel Builder/ After Effects Artist: Isaac King & Ivan Neveu Producer: Suzy Bradshaw Sound: Cylinder Sound -30- About Giants & Gentlemen Giants & Gentlemen is a full-service, media agnostic strategy & creative shop offering stand-out ideas and zero attitude. As entrepreneurs, we bring a grow-or-die philosophy to help brands tower like giants, while always acting like gents. Unique to G&G is Outthinking™, a process that leads to deeper insights that help bring meaning to brands. For more information or to schedule an interview, go to giantsandgents.com or contact Gino Cantalini at g.cantalini@giantsandgents.com or 416-568-0811. About the Movember Foundation The Movember Foundation is a global charity raising funds and awareness for men’s health. These funds deliver breakthrough research and support services to allow men to live happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising more than $676 million and funding over 1,000 projects through impact investments, focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity. The Foundation runs awareness and fundraising activities year-round, with the annual Movember campaign in November being globally recognized for its fun and innovative approach to raising money and getting men to take action for their health. During Movember, we challenge men to grow a moustache or to make a commitment to get active and MOVE, both of which are about real action for health and are done to spark conversation and raise vital funds and awareness. The Foundation’s vision is to have an everlasting impact on the state of men’s health. Movember is a registered charity in Canada - BN 848215604 RR0001. For more information visit Movember.com.