Diesel Watches

About Diesel Watches
There's something strangely satisfying about finding a
great pair of jeans and then finding a quality watch made by
the same company. With unique yet
stylish designs, Diesel watches appeal to a wide variety
of personalities and styles. Diesel teamed up with Fossil to
ensure that their standards for
watches are as high as the they are for their fashion
collections.

Brand History

Renzo Russo founded Diesel in 1978 by Adriano
Goldchmied, who hired him as a production technician a few
years earlier. Russo brought out Goldchmied's
stake in 1985 and experimented with some crazy ideas,
living by the ethos that he'd rather fail big than flounder
along. Diesel became a massive success
via a mix of innovative ideas and a marketing campaign
that poked fun the cheesy advertising that its customers had
grown up with. In 1999 Diesel teamed up
with Fossil to launch the Timeframe Collection. Since
releasing the first range of watches, Diesel have pushed the
envelope with adventurous designs like
the Diesel
Mothership Watch
which stand out amongst the crowd.

Creativity and Imagination

Diesel have always been well renowned for being an
incredibly creative brand and their watch collections
feature all of the personality you would expect
from Diesel. The design of the watches is incredibly
imaginative and not only do the watches stand out, but they
will make you stand out when you wear
them. Watches like the Diesel
Super Bad Ass and the Diesel
Mr Daddy 2.0 will appeal to people who like their
watches big and bold. While the Diesel
Ladies Stainless Steel DZ5418 is a little
more subtle but features a creative design that stands
out amongst the crowd.

Something For Everyone

Diesel watches come in all shapes, sizes and prices.
Whether you want something bold to make an impact or
something subtle and stylish there is something
for you. Whether you want to splash out on top of the
range technology or you want quality without breaking the
bank Diesel have something for you! With
such a diverse range it is worth taking the time to
check through the collection because you will almost
certainly find what you are looking for.