Jimmy Dean introduces new breakfast bowl variety

By Allison Cerra

DOWNERS GROVE, Ill. — Jimmy Dean has boosted its breakfast bowl lineup with a new addition.

New meat lovers breakfast bowl combines Jimmy Dean breakfast sausage, bacon, scrambled eggs, potatoes and cheddar cheese all into one bow and contains 25% more meat, compared with the leading breakfast bowl, the company said.

"Consumers are looking for breakfast options that are tasty and convenient and that will help fuel them for a great day ahead," Jimmy Dean bran general manager Amy Grabow said. "The Meat Lovers Bowl answers this need and offers consumers more variety to choose from, while also making it possible to enjoy the traditional breakfast meats and flavors when time is limited during the busy morning hours."