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Oreo Daily twist vs Google daily doodle - only one wins a Cannes Lion

So, still hungover from Cannes, Oreo and DraftFCB are basking in the shine of their glorious Lion win for Oreo Daily Twist, when lady-who-has-real-job™ asks... "How is the Oreo thing any different from the Google doodle?" OH PLEASE! Back off, lady, this area is for professionals in advertising only. Just because you educate the next generation of consumers doesn't mean you have any idea about what makes an ad campaign. Have a seat in that tiny uncomfortable desk over there while I explain.

The Look and Feel®! Oreo has the cookie as a star of each image, with the distinct black and white chunk of sweet creating the base for each illustration, so the image itself is branded. All Google has is the multicolored logo-name creating the base of each illustration, thereby branding the image itself ... No, wait don't leave lady, I know I got a good example here soon.

Fine lady, just leave then. Walk away! You're just like all the other civilians, man. Nobody understands the brilliance that is advertising! Google isn't even proper advertising because they do it themselves. *scoff*! Of COURSE Google Doodle isn't the same as Oreo. Did it win a Lion? Did it? Did the google doodle win a Cannes Lions? HMMMMM? No? Okay then, I rest my case. Take that! There's isn't even a case study for the Google Doodle... Bloody amateurs.

Yes, I know: the answer is topical. Oreo daily twist could at the speed of fast approval do a twist that responded to something in the news, such as the super bowl blackout. Google Doodles have a longer processing time.

Noah pointed out that the Oreo daily twist do something else I didn't mention: they're very constricted. It's cookie only, and occasionally a straw. The Mars rover tracks are made with other cookies, and so is that moon-footprint. It's a very nice touch.