It really changes things when the CEO gets on board with digital literacy. Book by Michael Sampson User Adoption Strategies.

No adoption = no value: you have to plan for adoption. Rogers Bell Curve: perceived utility and ease-of-use matter a lot, which comes back to design. Tip: establish a glossary. “It’s really hard to sit behind someone using your software and not tell them what to do”. “Ideas are cheap, but they still feel like my heart.” “Analytics is the one area I’ve neglected most.” Everything BIG started small. Progressive disclosure: give people a slow introduction to features, don’t overwhelm them up front.