That’s right folks, the 2012 Team LIVESTRONG Challenge Austin is 30 days away and we want to leave our mark this year by making this the largest organized cycling event in Austin’s history. We are confident we will get there but we need to continue to spread the word and get people involved.

Our goal is to have 4,000 riders in Austin and we are very close with a month to go! Any LIVESTRONG supporter, friend, advocate or fan with a heartbeat and a bike should be at this ride. It’s going to be amazing! We are celebrating 15 years of the Lance Armstrong Foundation and because of this important milestone we have made the ride accessible to everyone.

This year there is no fundraising requirement, only a registration fee of $50. We have moved the start of the ride back to downtown Austin and we will roll out Riverside Drive in front of the Palmer Events Center at 7:30am on October 21. You can choose one of 3 terrific courses of 18, 65 and 100 miles that are fully supported with PowerStops and SAG.

Also, our LIVESTRONG Village will be open Friday, October 19 – Sunday, October 21 with cool, interactive displays from our sponsors and vendors, a visual history of the Foundation over 15 years and food and beverage vendors. This year we are including free fitness classes from local health clubs that anyone can take part in. To top it off, Sunday will feature a live concert with a lineup of several bands playing throughout the day.

Sweet Ride Sweepstakes—Win a 2013 Trek Madone 5.2
Yesterday we launched the Sweet Ride Sweepstakes as a bonus for our Austin Challenge fundraisers. All you need to do to enter is raise $100. For each $100 raised between September 20 and October 13 you will have one entry placed into the random drawing to win a 2013 Trek Madone 5.2. That means, if you raise $1,000 during this time period you will have 10 entries into the drawing. Get it? We will announce the winner and contact him/her during the Challenge weekend.
*The official contest will run from 12:01 a.m. CT on September 20 through 11:59 p.m. CT on October 13.

Check out the event information online where we have all the details for you. Hope to see you out there on October 21 to celebrate with the LIVESTRONG family!

*2012 Sweet Ride Sweepstakes. NO PURCHASE OR CONTRIBUTION NECESSARY. A PURCHASE OR CONTRIBUTION WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Limited to individuals, residing in the 50 United States and the District of Columbia, who are 18 years of age or older and the age of majority in the entrant’s state of residence, as of September 20, 2012. Entries must be received by 11:59 p.m. CT on October 18, 2012. One (1) eligible winner will receive one (1) Trek Madone 5.2, valued at $3,569.99. Odds of winning depend on the number of eligible entries received. Complete Official Rules available by sending a stamped, self-addressed, business-sized envelope to LAF Giveaway – Official Rules, 2201 E. Sixth St., Austin, TX 78702. Sponsored by the Lance Armstrong Foundation, 2201 E. Sixth St., Austin, TX 78702. Read the official rules.