Ensure Kick-Off Meeting held on each asset to ensure alignment of stakeholder and Brand objectives and past year

Program plans with actions and deliverables documented and disseminated across the system for each Asset

Regular review / Update meetings with stakeholders

Manage implementation working with the market TCCC teams and their agencies

Ensure learnings and reports are disseminated across the system within 1 months of activation if single asset or quarterly if Annual asset

List each asset with key deliverables, as per Kick-Off Plan

Initiate and manage contract negotiations and finalization of agreements

Monitor contractual rights and ensure obligations are met across Assets.

Integration and Localization of Global Marketing Assets and TCCC CEWA Assets based in markets

Develop a leverage strategy that seeks to drive the TCCC business and asset objectives.

Continuously analyze the competitive environment and apply the learnings on a quarterly, and annual basis so that activities are aligned to the dynamics of the TCCC business and the industry as a whole

Monitor the local and international environment in the primary focus areas to identify new opportunities

Develop an asset communications plan, driving specific messages, which takes into account the key messages that will be communicated around sponsorship properties, the mediums that will be used and how these will be used (plan must also take into account the role of PR and Media Liaison)

Play a role in the development and preparation of annual business plans

Delivery by ensuring that the Creative Council is exposed to all the work

LEVERAGE MARKETING ASSETS FRAMEWORK AND BEST-PRACTICE ACROSS THE SYSTEM, WITH CORE FOCUS ON DELIVERY, IN ORDER TO LEAVE A LEGACY OF WORLD CLASS ASSET ACTIVATION AND ONGOING EVALUATION (10%)

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