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Wednesday, May 7, 2014

BMA has selected ISEBOX, a leading multimedia content distribution platform used by more and more conference producers, to provide BMA14 attendees with near-real-time access to all conference presentation assets, including session videos, decks, PDFs and photos.

“BMA is improving on past annual events when content assets would be made available to attendees weeks later,” said Barry Seidenstat, owner of ROI Communication Solutions and BMA’s event technology advisor since 2009. “By the next morning, attendees can go to a URL to view, download and share what they experienced just hours before.”

At BMA’s request, Seidenstat and ISEBOX VP of Sales and Marketing Joe Witte have created a demo video (see below) on how to use the ISEBOX platform while at BMA14.

Wednesday, May 7, 2014

When BMA14 attendees arrive at the Chicago Hilton, they will receive a 182-page program guide that will include not just the standard list of attending company names (as of May 10), but also a full list of actual attendee names minus contact information.

As we expect another 100-200 b2b marketers to register between May 10 and May 28, BMA will also make the larger list of attendees available via one of the conference’s technology platforms, either Livecube or ISEBOX. Details to come.

“Every year, we receive requests from both marketers and service providers to see who is attending,” said Gary Slack, BMA’s Vice President of Professional Development and organizer of BMA14 and past BMA global conferences going back to 2009. “As our attendees are a who’s who of the b2b marketing world, we will this year provide names, titles, companies and locations.”

Wednesday, May 7, 2014

A perennial BMA favorite, David Meerman Scott, will replace Randi Zuckerberg as the final BMA14 presenter late Friday morning, May 30. Zuckerberg had to cancel due to scheduling conflicts. A three-time past BMA conference presenter, Scott will draw from his latest best-seller, Marketing the Moon, to speak about the lessons that marketers of all stripes can learn from the Apollo moon mission of the 1960s, arguably the most successful marketing program in history.

Noted b2b sales expert and author Jill Konrath has had to cancel her Thursday morning, May 29, appearance at BMA14 due to a family health issue. Slated to speak about “Agile Selling: How to Turn Your Sales Force into a Competitive Advantage,” Konrath, also a noted LinkedIn expert, already has accepted an offer to speak at BMA15.

Due to a scheduling snafu at BMA’s end, Gartner’s Jake Sorofman has had to drop off the Friday morning, May 30, panel session titled “Engineers, Coders, Growth Hackers and IT Mavens: We’ve Come a Long Way from Captain of the AV Club.” A third panelist to join Jon Kimpel of Firestone Building Products and Scott Brinker of Ion Interactive is being sought. Gartner has committed to being involved in BMA15.

Wednesday, April 30, 2014

Richard Alfonsi, who has served as Twitter’s VP of Global Online Sales since joining the firm in June 2012, will deliver a 15-minute firestarter session titled, “Mastering the Moment: the Live Opportunity for B2B Marketers on Twitter,” at 11:45 am on Friday, May 30, near the end of the conference.

Sounding a “real-time marketing” theme, he will discuss how b2b marketers can keep pace with a marketing paradigm that has gone from being scheduled and prescriptive to being live, public and conversational.

At BMA’s request, he also will share Twitter’s latest b2b cases as well as techniques and tips for identifying the moments that spark b2b audience engagement and lead to positive business outcomes.