Overview of this campaign

- Build a loyal group of fans who actively engage with content on various channels, starting with Facebook.- Reach 400,000 Facebook followers, 65 million video views and 17 million total engagements in the first four months.- Create a video series for sponsorship.- Create custom, sponsored content that aligns with brand objectives and follower interests.- Create a store with merchandise around the brand.- Create new business and revenue opportunities for Alabama Media Group.

Results for this campaign

From It's a Southern Thing's launch in August 2017 through December 2017, the brand: