Hasbro Teams up with Indiegogo to Launch Crowdfunding Gaming Challenge

Challenge calls on makers, designers, inventors to submit ideas for
new party game

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro,
Inc. (NASDAQ: HAS) today announced that it has teamed up with
crowdfunding website Indiegogo to find the next hit face-to-face party
game. As Hasbro continues to focus on connecting with the gaming
community to discover and develop new games, the challenge will help
identify one big idea that Hasbro can help cultivate and bring to market.

Starting today, Hasbro will call on game designers nationwide to share
their ideas for a new party game on www.nextgreatgamechallenge.com.
Five game designers or teams of designers will be chosen as finalists
and will be invited to launch campaigns for their concepts on Indiegogo
and will be promoted on Hasbro’s partner page. The grand prize winner
selected by Hasbro will receive $10,000 and a trip to Hasbro
headquarters to meet with and work with the game development team to
help make his or her party game a reality.

“More people are gaming than ever before and the category has grown
tremendously with the emergence of a passionate and talented community
of game designers,” said Brian Chapman, head of design and development
at Hasbro. “We believe big game ideas can come from anywhere and the
challenge with Indiegogo will be a new way for Hasbro to connect with
the gaming community and discover a big new idea that we can hopefully
help cultivate and bring to market.”

“We’re very excited to see the growing trend of large companies
leveraging Indiegogo’s global community of early adopters to source,
validate and launch innovative customer-driven products faster and with
less risk than ever before,” said Jerry Needel, senior vice president of
sales and market development at Indiegogo. “By teaming up with Hasbro,
we’re helping talented game developers get the global exposure and
access they need to help turn their ideas into reality.”

The challenge begins today on www.nextgreatgamechallenge.com
where designers can submit ideas through September 30, 2015. The five
finalists will be announced on October 30, 2015 and will officially
launch their campaigns on Indiegogo to obtain funding and build fan
support. Hasbro and Indiegogo will work with the finalists to build
their campaigns and offer support. The campaigns will run until December
1, 2015 and the grand prize winner chosen by Hasbro will be announced
later in December. Ideas will be evaluated by a team of Hasbro game
experts and designers who will be specifically looking at each concept’s
gameplay mechanics, theme, potential for ‘fun-ness’ and viability.

The gaming challenge with Indiegogo is the first time Hasbro has worked
with a crowdfunding company. It is also one of the first projects led by
the Hasbro Gaming Lab, a team at Hasbro dedicated to connecting with the
growing gaming community to discover and develop great new games.

For more details, see the Terms and Conditions.

ABOUT HASBRO

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and lifestyle
licensing, Hasbro fulfills the fundamental need for play and connection
with children and families around the world. The Company’s Hasbro
Studios and its film label, ALLSPARK PICTURES, create entertainment
brand-driven storytelling across mediums, including television, film,
digital and more. Through the company’s commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

ABOUT INDIEGOGO

Indiegogo empowers people around the world to fund what matters to them.
As the largest global crowdfunding platform, campaigns have launched
from almost every country around the world with millions of dollars
being distributed every week due to contributions made by the Indiegogo
community. Indiegogo is an open platform dedicated to democratizing the
way people raise funds for any project – creative, entrepreneurial or
cause-related. The company was launched in 2008 and is headquartered in
San Francisco, with offices in Los Angeles and New York. For more
information, visit www.indiegogo.com
and follow us at www.twitter.com/indiegogo
and www.facebook.com/indiegogo.