Coca-Cola Plastic Can 6 pack Advertising Display

This six pack of 12 ounce plastic cans of Coca-Cola Original Formula was used as an in-store display only, they were never filled with soda, for the new PET containers tested in 1985 by Coca-Cola. The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced excellent and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once Delicious and Refreshing, a theme that continues to echo today wherever Coca-Cola is enjoyed. Thinking that the two Cs would look well in advertising, Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark Coca-Cola in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try the new and popular soda fountain drink. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.In September of 1983 the Petainer Development Company, a venture of three international packaging companies, started a plant to produce plastic cans for Coca-Cola USA, a unit of the Coca-Cola Company. The Pet Container consisted of a body of polyethylene terephthalate (PET) coated with a polyvinyl chloride copolymer, an aluminum end, and a polyvinyl label. In October 15, 1985 Coca-Cola U.S.A. said today that it will begin testing a plastic soft-drink can this week in Columbus, Ga. The announcement said plastic cans of Coca-Cola, Coca-Cola Classic, Diet Coke and Sprite would be delivered to selected food stores. It said no other soft drink in the United States is sold in a plastic can. Dan Haas, packaging manager for Coca-Cola U.S.A., said in a statement that use of the plastic can is a market test, and we have made no firm decision on the long-term commercial application of the can in the soft-drink market.Designed as a recycle friendly alternative to aluminum it drew immediate fire from the enviromental groups. Coca-Cola ultimately relinguished right to the technology because they couldn't support the weight of other cases on top of them.The lids are marked with numbers on top, 2-K19D 66 / 1-K19D 62 / 2-K19D 65 / 1-K19D 64 and on the bottom: Petainer R pat. 4,405,546 and others while the cans are marked: Original Formula / 12 FL.OZ. 354mL / Canned Under Authority Of The Coca-Cola Company, Atlanta GA. By Columbus Coca-Cola Bottling Company, Columbus Ga. 31908. In very good + condition the cans measure 5 1/8 inches tall and 2 1/4 inches in diameter. An addition to any Coca-Cola Can Collection.SH & Ins. will be quoted after orders placed. If you have questions please contact me and thank you for looking.