Podsumowanie Tygodnia 22.12 - 29.12.2014

Most companies would think twice about creating a 10-minute advert... But what about running that 10-minute advert as a Pre-Roll on YouTube? Sounds a little crazy, especially since most of us skip after the first seconds? [Tweet "#Corning and #MythBusters may have earned the record of the longest ever Pre-roll ad on #Youtube!"] Well, those...

Happy Holidays, everyone! Whether or not you're having a white winter, chances are you're eager to see how your brand and your competitors did with shoppers on the holiday. In true Socialbakers fashion, we've decided to sit by the fire with a glass of eggnog and sort through the presents brands left on Facebook and Instagram.

Something strange is happening to mobile Twitter. The social network's official Android app is currently kicking users out of their accounts, blocking their progress with an error when they try to log back in.

While scrolling through your Facebook News Feed this holiday season, you probably encountered the typical statuses from friends: photographs of families opening gifts and inevitably, a few "Year in Review" posts, a photo slide of highlights from your Facebook Timeline over the past year.

Daniel Craig is signed on for just one more Bond film after 2015's Spectre , which means a new actor will soon step into the role of 007. And it seems like almost everyone wants to see Idris Elba portray the martini-sipping special agent.

If you found a brand new Xbox One or PlayStation 4 under the tree this morning, boy do we feel sorry for you. For most of Christmas Day, both Microsoft's Xbox Live and Sony's PlayStation Network are offline amid sustained distributed denial-of-service ( DDoS) attacks. Microsoft and Sony have used Twitter to acknowledge the issues.

Sometimes it's hard keeping up with the news you care about when you're busy trying to get work done. Maybe there are just too many sources, or perhaps you don't know where to start. Panda, an aggregated dashboard/homepage, tries to make your life a bit easier by serving you up clutter-free news and design inspiration all in one space.

Breaking a bottle over somebody's head is one way of using beer to deliver a message. Now, Andes has developed a less violent option. Just scan the QR codes-remember those?-on an Andes label to download an app that lets you record a short video and assign it to that bottle.

The Gunners are the most popular English team on the social networking website, narrowly leading Chelsea, but still trail Real Madrid and Barcelona by some distance Arsenal has become the first Premier League side to reach five million followers on Twitter.

Facebook is ending the year on a high note. The company's stock hit a new all-time high of $81.89 a share in midday trading Monday, an increase of about 2.5% on the day, which pushed the social networking company's market cap to nearly $230 billion.

Twitter shares closed up almost four percent yesterday after rumours began to circulate that Dick Costolo, the company's chief executive, might be stepping down. This was followed by a statement from a leading analyst that there's a "good chance" Costolo won't be leading Twitter's charge for much longer.

Yes, it is that time of the year. So, instead of publishing our usual "Top 5 Social Media News Of This Week," we thought we would play on the tradition and offer you a look back on the top 10 news that made Social Media this year.

U.S. District Judge Phyllis Hamilton in Oakland, Calif., dismissed some claims in a class-action lawsuit against Facebook but ruled that the social network must face claims that it scanned the content of messages sent between users, for advertising purposes, Re/code reported.

Lektury #19

The most popular people on Pinterest aren't famous celebrities or pop-culture icons. In fact, they don't even want you to know them. The second most popular account on Pinterest belongs to an interior decorator named Maryann Rizzo. She's followed by 9.6 million people, has posted 99,000 pins and keeps up nearly 300 boards, which feature bright colors and sparkles in equal doses.

With the new year right around the corner, your resolutions list might be looming pretty large... but does it include any Twitter-specific promises? It should. The new year is a great time to revise, refresh and renew your Twitter strategy.

There are a lot of titles out there these days to define those of us who manage Social Media Marketing. We've heard everything from Social Media Evangelist, SM Guru and SM Ninja to SM Manager, SM Coordinator and SM Strategist. Just as the titles vary, so do the job descriptions.

We all know that having a healthy work-life balance is critical for startup employees - and have read the cautionary tales of how dangerous it can be to have no work-life balance. It's something we should all strive to achieve. It's also a worthless concept as it's typically presented.

Around this time last year, the big question about Twitter was how much would the social network and the company's culture change after going public. The answer, as we now know, is that it would change quite a bit.

In 2014 we have witnessed the explosion of social media on the agenda of every single marketer out there. There is no doubt about it, social media are not just top weapons in the marketer's arsenal, but necessary tools in his everyday marketing activities. It is clear that you will have to learn to swim...

Consumers aren't a "KPI", they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel, there's also direct engagement and community which builds loyalty.

Do you feel that sensation? That painful, jarring, seizure-inducing sensation? That's your head, spinning back and forth trying to keep up with the latest developments surrounding The Interview . Yesterday, in what looks like a kind of endgame, Sony announced the latest news on the film, throwing everything off once again.

Pijaru Ficzery #37

After initial success with its beta program, Pinterest announced Sunday that it will expand its chief monetization vehicle, promoted pins, to all advertisers, starting Jan. 1. Pinterest introduced the program in June, which offered advertisers the chance to run pins that are targeted to users based on age, sex, location and interests.

Ever crafted a Google+ post that was so important that you just had to make sure people saw it? There's now an easy way to do exactly that. Much like Twitter, Google+ on the web now lets you pin a post to the top of your profile, making sure that people will see your screed even if it's technically old news.

Pinterest is constantly trying to improve user experience and the latest update clearly steers towards this direction. Earlier last week, the social network debuted a new way to edit multiple pins at once. We have the details. Also Read: Pinterest Creates 'Pin Picks' Collection Users can now choose a board and move, copy and delete many pins...

Looking for the lyrics of your favorite tunes? Well, Google now displays the lyrics to some of your favorite songs directly in the search results. Noticed by this Google+ user, when you search for the lyrics of some songs, you'll see the result presented in a card-style format.

Twitter's not the only one Facebook is battling for control of news and content distribution. With Pages getting quieted down in the feed, Facebook wants to make its home for businesses less like a newspaper that come to you and more like TV channels you turn on.

Starting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts.