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Monday, February 11, 2013

Even in a down economy, when customers may not be in a purchasing mood, promotional products can help to keep your brand "front and center!"

Here are just a few things that promotional products can do:

Establish name recognition

Increase brand awareness

Create a good reputation

Mark special events

Cultivate goodwill

(To see more reasons to use promotional products, check out this list)Today, consumers are bombarded with marketing and advertising. Some studies suggest that we see or hear as many as 3,000 different messages every day! The trick to being successful is to have your brand stand out from all the others.

Promotional products can help! According to research done by the Promotional Products Association International, respondents to a survey were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information.