Omaha Magazine’s Best of Omaha contest boasts 25,000 individual ballots annually with 300-plus different voting categories and more than 900 businesses nominated each year. That’s a total of over 637,400 votes.

Voting is completely voluntary, and voters receive no monetary or physical incentives to vote. Everyone who votes received a proof of voting certificate that entitles them to special perks and discounts at participating businesses, regardless of their choices in the contest.