Yesterday I had the sincere pleasure of attending a Women’s Tea at the Lotte Palace Hotel in New York City. This is the signature annual event of the Women’s Forum of the international law firm of Sedgwick, LLP. I thoroughly enjoyed myself at the event for the usually obvious reasons – a fabulous venue in […]

Let me share the story of Sarah with you. She is a female professional service provider I have worked with. Sarah asked to meet with me because she wanted my help in creating a healthcare brochure and also wanted ideas from me how she could contribute to the growth of the healthcare niche of her […]

Why are so many women disillusioned and disengaged at work? I just received an e-mail from a professional that I coach who reported spending two miserable days at a client location. I was told about the “oppressive atmosphere of hatred that was palpable”. My client felt depressed at the end of those two days – […]

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]