It is described as "a truly red-top newspaper" featuring "many on-the-edge articles" "with pun-tastic headlines" plus a "weekly dose of page 3 fun." The article goes on to say:

"Our tales were picked up by everyone from the national newspapers in Fleet Street to worldwide television networks who couldn't get enough of the weird and wacky slice of life that we specialised in."

This outcome is hardly unexpected. When the OFT decided that the Northcliffe-KM Group must be referred to the Competition Commission, KM pulled out.

The irony is that the OFT's rationale for ordering a referral was based on its belief that the merger would give KM a virtual monopoly in the east Kent region. The latest closure suggests it will happen anyway.