Progetto grafico #29 is hot from the press with the article “the imagined client” written by Gianluca Camillini and Jonathan Pierini.

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In this article we introduce the figure of the imagined client as a way of examining various areas of graphic design and seeing how the monolithic and traditionally accepted designer-client relationship has today taken on a new form. The imagined client is a character to whom we can give an identity. It is the client as we imagine them, the client we want but also a client that you cannot and no longer want to define a client: the public, your partner in crime or in need.

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