Sustainability in 7: Gil Friend on Sustainable Business

The Designers AccordSustainability in 7video series delivers a daily dose of design inspiration by today's leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

Gil Friend offers a few pointers on business as a platform for sustainability, sharing key insights such as: "You don't have to choose between making money and making sense," and "The best businesses understand that profit is a cost of doing business, not its purpose."

About Gil Friend

Gil Friend, president & CEO of Natural Logic Inc, is a lifelong social entrepreneur and noted thought leader on sustainable business, advising major corporations and government agencies on profitable sustainability strategies. He has written more than 100 articles, contributed chapters, to several books, and is the author of The Truth About Green Business and the forthcoming Risk, Fiduciary Responsibility and the Laws of Nature.

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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