Nelson Container

Nelson Container will "box everything Wisconsin," so iNET made them a unique SEO marketing package. With a responsive build making Nelson Container mobile friendly, new customers can find packaging solutions in a flash.

Click the links above to learn all about the unparalleled web marketing services that iNET provided Nelson Container

Nelson Container

Jim and Pat Nelson knew exactly what they were doing when they opened for business in 1962. Over the course of the next 50 years they’d come to fill a major segment of the custom corrugated packaging industry. Jim Nelson was an expert in his field, but the growth of the internet inspired him to seek out a new competitive edge in the market.

Website Dilemmas

Jim’s original website was simple, but didn’t represent his established footing in the corrugated package design business. The home page featured basic fonts and pixelated images of shipping mailers, circuit board mailers, folders, regular slotted containers, and half slotted cases, but otherwise lacked any visual appeal and missed out on SEO opportunities completely.

Website Technology Implemented

Website Outcome

iNET created a website that greets visitors with animated images and an introductory video from Jim Nelson himself. Our Milwaukee branding agency establishes the Nelson Container brand from the moment users enter the site and follows through all the different packaging categories and locations -- all of which have SEO to boost the site to the top of Google search results for terms like “corrugated packaging manufacturer” and “custom packaging central Wisconsin.”

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.