Senior Director, Global Marketing

Santa Monica, CA, USA | Kite Pharma

Industry:

Pharmaceutical / Biotech

Position Type:

Full-Time

Functions:

General Management
Marketing

Experience:

10-12 years

Job Description:

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The Director/ Senior Director, Global Marketing Yescarta will play a key role on the global marketing cell therapy team.This role will have primary responsibility for ensuring world market optimization to support Yescarta to reach its fullest potential. This role will provide brand leadership and commercial governance over the life cycle of Yescarta for existing and future indications. This role will work in close collaboration with the global marketing franchise and brand leads as well as with the global cross functional and project teams.

Key Responsibilities

Lead the development of the global Yescartabrand strategy including positioning, messaging and core creative in alignment with franchise positioning

Work with legal, regulatory, medical affairs, clinical and other partners to ensure the cross functional alignment of the proposed strategy

Work in close collaboration with cross functional partners to develop the strategic launch plans for new Yescarta indications to maximize the potential of Yescarta globally; including the development ofglobal launch toolkits

Work in close collaboration with global Yescarta brand leads to develop post launch performance metrics and global dashboards and share key learnings across global launches

Act as the brand steward, working in close collaboration with the franchise lead to support the global cross functional team to ensure optimal global commercialization of Yescarta for existing and future indications

Work in partnership to ensure alignment of Yescarta global forecast assumptions

Act as the brand conduit to the project team for robust commercial input to optimize Yescarta commercialization

Monitor the CAR T and disease area competitive environment to develop insights and identify opportunities and threats

Work in partnership with Gilead colleagues to ensure strong global marketing alignment

Qualifications:

The ideal candidate will have 10+ years of experience leading teams of marketing professionals at specialty-focused pharmaceutical or biotechnology companies, with significant experience in Hematology.Prior experience in cell therapy is a plus. The ideal candidate will possess experience working at both a global and affiliate/ local marketing level, achieving success with both long term strategic development and short term tactical implementation.

Candidates must have an undergraduate degree in marketing or related fields with a post-graduate degree preferred.

Additional qualifications include:

A motivational leadership style with strong business and commercial acumen that has demonstrated success in managing and growing a business

Comfort with uncertainty and developing innovative new pathways with rapid timelines and high expectations

Ability to exercise sound judgment and independently determine appropriate action where precedent may not exist

Strong leadership skills within a large matrix organization ; ability to navigate complex business structures

An approachable and credible communication style, both verbally and written, to keep all levels of the organization informed and engaged

Ability to work collaboratively with cross-functional teams, synthesizing diverse perspectives into cohesive, aligned recommendation/deliverables, managing dissension along the way and championing team recommendations

Demonstrated ability to think strategically and align and engage both internal and external stakeholders to drive performance

Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations

Ability to understand the science and data; be effective at leveraging analytics and leading within a science-driven commercial model

An established role model of Gilead/Kite core values and ways of working that inspire high performance culture and engagement