Facebook Tweaks News Feed Algorithm to Show More Relevant Ads

Facebook on Friday announced a slight change to its News Feed algorithm that aims to give greater weight to user feedback on undesirable ads. From now on, Facebook will try to show more relevant advertisements to users inside the News Feed, which may mean fewer ads delivered. Facebook’s goal for marketers, the company said, is to deliver the right ads to the people who want to see them the most, even if it means fewer ads delivered overall.

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