Finally! A Study Tells Us Which Colour Makes Us Feel Most Attractive

The colour you need to add to your wardrobe to feel more attractive. Photo: iStock

Is your outfit falling flat today? Perhaps not giving you the confidence you want? Well, it's time to mix things up and add this colour to your wardrobe.

What colour? This colour...RED.

A new study has found that both women and men who wear red feel more physically attractive. Yep, apparently the bold colour gives us all a nice little confidence boost.

The study, published in the European Journal of Social Psychology, saw researchers from Germany ask 180 university students to wear either a red or a blue shirt. (Side note: the students had no idea what they were being asked.)

Then, the students had check-out their reflections in mirrored cubicles, as well as completing a survey that included questions about how hot they thought they looked.

The end result: those who wore red rated themselves higher in attractiveness compared those in blue. They also rated themselves higher in sex appeal.

But, and yes there is a BUT. Researchers did note that introverts who shy away from attention could view themselves differently wearing red. And that attractiveness might not last forever.

“We need to investigate if and how different personality characteristics interact with the effect,” study author Anne Berthold, a researcher from the University of Zurich, told PsyPost. “Also, it might be possible that the effect disappears when someone wears red every day.”

The other kicker: it might not be the colour that makes us feel more attractive, but the fact that it’s an attention-grabbing shade.

Despite the if's and but's, we reckon you should test the theory out for yourself. Go on...

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