Tuesday, October 22, 2013

For the last few days, Ben & Jerry's has been teasing a new flavor. I'll admit that the squirrel didn't make much sense at first, but if you paid attention to all the clues (and if you've seen Anchorman), then you may have guessed the new flavor is....

photo from Ben & Jerry's

Ben & Jerry's Ron Burgundy's Scotchy Scotch Scotch Ice Cream

Butterscotch Ice Cream with Butterscotch Swirls

(Nick notes this matches a scoop shop only flavor from last year)

photo from Ben & Jerry's

This was the first clue from Ben & Jerry's facebook page on 10/22. I think everyone's general thought was that there had to be some kind of nut in here because 1) squirrel! and 2) it looks like some kind of nut cluster thing inside the pint. The squirrel is really a reference to the skiing swirl seen in anchorman. All I can say is.... well played Ben & Jerry.

Anyway, the clues piled in but it wasn't until the last photo that I realized what was going on. I did some digging to double check my answer and everything seemed to be lining up. So, we had some fun over on our facebook page as we counted down to the 5 pm announcement.

Before I go, can I nitpick for a sec? Why aren't there three butterscotch components to match the three scotches in the name. Don't get me wrong, I'm glad Ben & Jerry's has given this a silly name, I just don't know why they didn't bother to add some kind of butterscotch cookie, chunk, or chip to really seal the deal.

Anyway, stay tuned while Nick and I search high and low to bring you guys this new flavor.

They already do butterscotch toffee flakes for Rockin Blondies. They should have just added those. They probably left out the crunch to match the liquid scotch smoothness they're obviously referencing.