Plantable postcard for Sydney Wildlife World wins 2011 Postcard of the Year

A postcard that can be used to grow a flower, that will provide pollen for bees, has been chosen as the winner of the 2011 Postcard of the Year awards, organised by Avant Card.

The card, which was embedded with seeds of the native flower Callistemon citrinus, was created inhouse for Sydney Wildlife World by graphic designer Fabian Faraone and marketing executive Vera Vanthavong.

Also part of the winning team were Neema Shah, marketing and communications manager, and Catherine Bocking, marketing and PR executive, both of the Sydney Attractions Group, Sydney Wildlife World’s owner. Media was by Fiona Williams at OMD.

Gerhard Myburgh, creative director at The Campaign Palace Sydney, said of “Bees Needs”, the winner: “The postcard highlights the fact that there is a problem and at the same time becomes a small part of the solution. Can’t argue with that! The interactive nature of it will allow parents/teachers to pass the message onto their kids in a fun way.”

He added: “This is a great example of using the medium in such a way that it strengthens the actual idea. It encourages the target audience to interact with a postcard in a fun, educational, rewarding and relevant way. It delivers the message then it turns into a bunch of flowers!”