The Ferrari Marque Celebrates 70th Year

Feeding an insatiable demand for the world’s most desirable sports cars.

Ferrari has been building dream cars for seven decades years, and for two of those, Premier Financial Services (PFS) has been helping make those dreams come true in the most financially sensible way possible – leasing.

In 1997, a California physician fulfilled a dream to drive a vintage Ferrari, acquiring one of the marque’s most revered road cars, a 330 GTC, by leasing it through PFS. That transaction helped shape a special connection between PFS and Ferrari connoisseurs, grounded in a shared fondness for these great automobiles. Premier has since helped thousands of “Ferraristi” lease vintage, contemporary and ultra-exotic Ferraris.

From the beginning, PFS has lived up to its mission statement: “Premier’s specialty is serving clientele on their quest to obtain today’s finest examples of automotive engineering.”

Image Source: 1953 Ferrari MM Spyder (Dennis N.)

Happy 70th Birthday to Ferrari

Ferrari built its first cars in 1947, the result of founder Enzo Ferrari’s desire to race; road cars were an outgrowth of that. What better way for Ferrari to mark this milestone than by offering the largest, most diverse model line in its history?

Today, Ferrari offers nine models: the California T is the “entry” model with front/mid twin-turbo V8 and retractable hardtop roof. The GTC4 Lusso is a quasi-hatchback four-seat coupe in V12 al-wheel drive and turbo V8 rear-drive versions; the 488 GTB and 488 Spider are the mid-engine sportscars with a twin turbo V8; the F12tdf and 812 Superfast continue the 70-year tradition of naturally aspirated front-engine V12 berlinettas. At the top — or rather, over the top — is the La Ferrari hybrid supercar, now also available as the open LaFerrari Aperta.

Ferrari always offered customization and personalization for its cars, including up to building special one-offs. Yet, today’s selection of options and finishes is simply staggering. And, Ferrari still offers one-offs based on production cars while still meeting safety and emissions standards for the customer’s home country. Guitar legend Eric Clapton is among those who have ordered special models.

Ferrari: A Global Brand Before It Sold Cars Globally

Even before Ferrari became a global brand, the name enjoyed worldwide cachet and recognition. Ferrari didn’t need to do much more than win major GT and Formula One races and build great road cars to create its mystique. There were no brand strategists huddled in highly caffeinated New York or Los Angeles offices plotting “media activations.” In Ferrari circles, social media meant talking about the cars – in person –trackside at races or at cocktail parties.

Times have changed, of course, and today Ferrari is a master of marketing its brand beyond cars and racing. The fantastical Ferrari World Abu Dhabi theme park will soon have companion parks in Spain, China and the United States. Ferrari stores around the world sell tens of millions of dollars in merchandise to people who will likely never own one of the cars, but they want a piece of the mystique.

Image Source: 1965 Ferrari 275 GTB (autoblog.com)

The Stuff of Movies

Ferrari history is thick with both exciting cars and intriguing characters – designers, engineers, drivers and famous owners. And, of course, the founder, Enzo Ferrari, was has his own mystique. Most recently, an Italian crime syndicate plotted to steal the Old Man’s casket and hold his remains for ransom. It’s the stuff of movies.

The Ferrari mystique is something you can feel, something that transcends auction values. As Ferrari Grand Prix cars and sports cars took more and more checkered flags in the 1950s and 1960s, the marque’s mystique attracted sports car aficionados of means throughout Europe and America.

Image Source: Ferrari 308 GTS (telegraph.co.uk)

In the mid-1950s, Ferrari began a dynasty with the 250 GT. Within this series were luxurious and fast coupes and cabriolets with 3.0-liter V12 engines and wearing stunning bodies, most of those designed by Pininfarina. The 250 Competizione and 250 SWB (Short Wheelbase Berlinetta) appealed to professional and gentlemen racers, and the 250 series concluded on two very high notes indeed: the 250 GTO for the track and the sumptuous 250 GT Lusso for the road.

Road car production picked up in the 1960s, but remained limited. Among the decade’s masterpieces were the 275 GTB and GTS and 330 GTC and GTS. Ferrari also fueled its aura with high-end cars like the sensational 400 Superamerica and 500 Superfast, built in excruciatingly small numbers and offered to specially selected buyers.

The V12 berlinettas reached a peak with the 1968-1973 365 GTB/4 Daytona, also available as a Spider. Ferrari moved on to mid-engine machines in the 1970s, a period when, yes, savvy marketing began to play a role in stoking the mystique. When customers demanded a return of the two-seat V12 coupe, Ferrari obliged with the 550 Maranello 20 years ago and has continued with today’s F12tdf and 812 Superfast.

Imagine having a partner that knows the auction market, knows the values and can even help with appraisals and logistics – and that stands ready with the funds needed to secure a once-in-a-lifetime car. PFS is that partner for many Ferrari connoisseurs who have expanded their collections using our services. In addition to leasing vintage Ferraris, at times in excess of $10 million in value, Premier has leased thousands of contemporary models priced more modestly.

Image Source: 1962 Ferrari SWB (Bob C.)

Ferrari Drives Into the Pop Culture

Among famous Ferrari owners were European royals and Hollywood stars, including Steve McQueen and James Coburn, both of whom had 250 GT California Spiders. (McQueen also had a Lusso.)

Ferraris were still rare enough that many Americans had probably never seen one until a mustachioed actor Tom Selleck blazed through captivating Hawaiian vistas in a red 308 GTS on television’s “Magnum P.I.” in 1980. A few years later, Ferrari placed the wild 12-cylinder Testarossa on “Miami Vice.”

Image Source: Ferrari 488 GTB (jalopnik.com)

Supercars, Yes; SUVs, No!

The 308 series launched a new family of mid-engine V8 Ferraris that has evolved through the screaming F430, sexy 458 Italia and now the new 488 GTB and 488 Spider. Along the way, Ferrari issued a series of supercars, beginning with the 288 GTO, then F40, F50, Enzo and today’s La Ferrari hybrid hypercar.

The 288 GTO was the first production turbocharged car from Ferrari; today, all V8 models are twin turbos, a nod to squeezing out greater fuel efficiency. Ferrari has (thankfully) resisted the temptation to do an SUV. Instead, Maranello offers the GTC4Lusso, a unique take on the modern GT. In concept, this hatchback coupe is not unlike the Volvo 1800ES of the early 1970s — but with about six times the power. The V12 version comes with Ferrari’s first all-wheel drive system, making trips to the ski lodge easier.

“It Is So Choice”

If you’re looking for the best summation of driving a Ferrari, you may find it in a scene from the 1985 hit movie (and now cult classic) “Ferris Bueller’s Day Off.” Matthew Broderick, playing the nerdy-cool high school senior Bueller, and his friends drive through Chicago in a Ferrari 250 GT California Spider (a fake one, anyway) for a day of escapist teenage adventure. In one of the film’s most memorable lines, Bueller looks into the camera and quips about the Ferrari, “It is so choice. If you have the means, I highly recommend picking one up.”

If Mr. Bueller had been familiar with Premier Financial Services, perhaps he may have recommended leasing a Ferrari.

Premier Ferrari Reviews:

It is through this passion for Ferrari and other great marques that Premier has earned the distinction of being the nation’s leading lessor of exotic, vintage, highline and luxury motorcars. It’s simple; great customer service, transparent lease terms and options tailored to your needs.

To paraphrase a teen movie hero: “If you have the means, but wish to make the best use of your funds, we do recommend picking one up and leasing it through PFS.”

Here’s a sampling of Ferraris leased through Premier Financial Services: