Kris Coratti, Washington Post director of communications, told the Loudoun Independent: “[w]hile the Washington Post remains dedicated to maintaining a high level of coverage of the counties surrounding Washington, D.C., we found that our experiment with LoudounExtra.com as a separate site was not a sustainable model”

The project was aimed as a pilot to reach to grass roots communties around Washington DC, however it quickly attracted negative press. LoudounExtra.com was the subject of a Wall Street Journal article entitled “Big Daily’s hyperlocal flop” a year after its launch.

LoudounExtra’s chief architect Rob Curley left the project after a year for the Las Vegas Sun.