That’s Intriguing #65: What Did FastCompany.com Say in Their Interview of Sam Horn About Winning Buy-In To Your Idea in 60 Seconds?

“If you stick to what you know; you sell yourself short.” – Carrie Underwood

Do you have an idea you’re pitching? A venture or cause you’re trying to get funded?

What are you going to say in the first 60 seconds to get your busy decision-makers’eyebrows up?

If you stick to what they already know; you’ll sell your idea, venture or cause short because your listeners will have tuned out and moved on.

People are so busy these days, if we don’t pleasantly surprise them in the first minute with something they don’t know – but would like to know – it’s NEXT!

Adrian Ott, an expert blogger for FastCompany.com, interviewed Sam about her innovative approaches to motivating people to give you their valuable time, mind and dime.

What’s something you care about?

If you want other people to care about it, use these techniques on “How To Gain Buy-In To Your Idea in 60 Seconds” to capture your decision-makers’ undivided attention so your idea, venture or cause gets the respect – and buy-in – it deserves.