Australian girl who was face of hat company takes her own life after 'constant bullying and harassment'

Amy (Dolly) Everett was the face of Australian hat company Akubra. (Akubra Hats via Facebook)

A grieving dad in Australia is calling for more awareness of online bullying after his 14-year-old daughter, who was known as the face of a popular hat company, took her own life.

Amy (Dolly) Everett, who had appeared in Akubra campaigns when she was younger, committed suicide last week, her family said.

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Her father wrote in a moving Facebook post on Sunday that he hopes Dolly's death will help save other lives.

"Firstly if by some chance the people who thought this was a joke and made themselves feel superior by the constant bullying and harassment see this post, please come to our service and witness the complete devastation you have created," Tick Everett wrote.

He wrote that his daughter "had the strength to do what she thought she had to do to escape the evil in this world. However unfortunately Dolly will never know the great pain and emptiness left behind."

"Before Dolly died, she completed a drawing and wrote the words 'Stand up, speak even if your voice shakes'," her family told ABC.

"This powerful message tells the dark, scary place our beautiful angel had traveled to. We are not concerned with the who or the why of who pushed our daughter to this point, we just want to save another family going through the sadness and tragedy that our family is experiencing."

Dolly grew up in the town of Katherine, and attended boarding school in Queensland, according to ABC. A memorial is set for Friday, according to the station.