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CSD<br />“TOUGH MEN, TOUGH BIKES FROM THE WORLD’S NO 1 TWO WHEELER COMPANY.”<br /><ul><li>Availability on all CSD area depot, anywhere in the.

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All commissioned officers / staff - either recountry at CSD pricetired or currently serving in the Indian Army, Navy or Air Force - can avail of this facility.</li></li></ul><li>CORPORATE SALES<br /><ul><li>Single window processing for delivery at multiple locations

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Hero Honda recently won two very coveted awards - "The Most preferred Brand of two-wheelers" award at the recent CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit Business Leadership Award". </li></li></ul><li>COMMUNICATION STRATEGY<br />The Objective<br />Enhance the image of HERO HONDA as most preferred bike of India.<br />The Goal<br />Connect with the target group as a unique lifestyle and personality brand<br />The Task<br />To be present at almost every touch point with the communication target group<br />The Challenge<br /> To break the clutter and communicate the Brand message<br />