Our Touching Lives Story

This year marks the eleventh anniversary of J. Lohr’s heartfelt partnership with National Breast Cancer Foundation, Inc. The Touching Lives initiative began when the Lohr family designated the J. Lohr Carol’s Vineyard Cabernet Sauvignon a commemorative release in honor of founder Jerry Lohr’s late wife. Carol Lohr passed away in 2008 due to complications from breast cancer.

Since the program’s inception, sales from J. Lohr Carol’s Vineyard releases have supported early breast cancer detection, access to mammograms, patient navigation systems, and the delivery of HOPE Kits (a gift box of comforting items) to women undergoing breast cancer treatment. These programs continue to build on a partnership that has funded over 7,800 mammograms for women who otherwise would not be able to afford them.

Steve Peck, Director of Winemaking, declares, “The 2014 vintage expresses this classic valley floor site in an approachable way. Flavors of savory fruit elements are wrapped in a barrel signature of hazelnut and cocoa powder. Firm and angular in structure with red and blue fruits on the finish.”

Fans of Carol’s Vineyard Cabernet Sauvignon can take heart that their purchase aids in providing comfort, support, and needed services for women at every step of the arduous breast cancer journey.

#2 HOST A HOPE KIT PACKING PARTY

Gather friends and family and raise funds to host a HOPE Kit Packing Party; share these encouraging items with women in local community hospitals supported through NBCF. Click here to learn more about organizing your own HOPE Kit Packing Party!

#3 Join the Conversation

Follow J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and Instagram. Share stories of how you are supporting Touching Lives.

Be sure to tag J. Lohr Vineyards & Wines and National Breast Cancer Foundation on Facebook and @JLohrWines@NBCF on Instagram; use the hashtag #HelpingWomenNow when posting!

#4 Attend a J. Lohr Carol's Vineyard Winemaker dinner

Look for winemaker dinners in your area that feature J. Lohr Carol's Vineyard Cabernet Sauvignon and other Vineyard Series wines with chef-selected pairings.

A calendar of Winemaker Dinners will be posted shortly. *Tickets may need to be purchased in advance.