I’ve been at this game of connecting children (and their adults!) to nature for a long time. One of the things that I have always said was missing in our efforts is a true marketing and media campaign.

Sound daft? It’s not. Let’s face it — marketing works for a reason.

I am so excited to see the film, Project Wild Thing! Watch the trailer below, and I’m sure you will be as well.

Oh, and why not spice up your summer with a tasty adult popsicle or three?! Check out my friend Jerry James Stone’s recipe for Mango Fruit and Tequila Popsicles with Serrano. Noms! Don’t worry, he has lots of great non-boozey recipes, too.

When September comes and the kids head back to school and the summer light starts to fade, you will have such fond memories of time spent in the pursuit of play — and making the most of this gorgeous planet that we call home.

Trust me — this fact will make you happy. The end.

Don’t miss out. Mother Nature has something great waiting for you…

See ya outside! ~ The Grass Stain Guru

PS: And because I am a former camp counselor, I can’t help but play this clip from my beloved, Meatballs. And yes, as a matter of fact I am ready for the summer! Are you ?!