Content Type

Demographics

We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.

Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values.

Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a recent Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.

What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.

Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations, younger Opinion Elites (aged 18-34) focus on different qualities than their older peers when assessing a corporate reputation.

Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge.

While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.