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About

Platform 101-Vol.1 marks Iran’s first exhibition tour. 101 black and white, standard size (10*15cm) photographs by Iranian and non-iranian artists are displayed and auctioned in six editions at Negar, No. 4, Alihah, Ariana and the Rooberoo Mansion Art Galleries in Tehran as well as Matn Art Gallery in Isfahan during a quarterly period.

Platform 101’s mission is to create an equal opportunity between the artist and the audience with twofold beneficiaries: the audience to have their lives transformed and re-imagined through art, and the artist to make his/her art fairly accessible to everyone.

Platform 101’s first exhibition tour kickstarted at the Rooberoo Mansion and Negar Art Gallery in summer 2018 in Tehran, Iran. The tour is followed by exhibitions held at No.4 Art Gallery in Tehran, Matn Gallery in Isfahan, and returning to Tehran for the last two exhibitions at the Alihah Gallery and Ariana Gallery for the following dates:

Roberoo Mansion; June 22 – July 3, 2018

Negar Art Gallery; June 22 – June 29, 2018

No.4 Art Gallery; July 20 – July 23, 2018

Matn Art Gallery; August 10 – August 29, 2018

Alihah Gallery; August 17 – September 17, 2018

Ariana Gallery; September 7 – September 18, 2018

The first exhibition tour, curated by Mohammad Ali Famori and Reza Famori, called “Lahze-ye Ghat’i” (“the decisive moment“), commemorating the day of Henri Cartier-Bresson / 1908-2004, the famous French photographer. He has acted a fundamental role in the invention and the development of photojournalism, the decisive moment and street photography. He’s also one of the founders of Magnum, one of the most prestigious news agencies worldwide. Many consider him to be the father of photojournalism since his strolling and alert eyes have immortalized many historical instants, including the bloody victories of the republicans in Spain, the liberation of Paris in 1944, the last hours of Gandhi’s life before the assassination and the victory of the Communists in China. Today, the idea of ​​a decisive moment with a particular type of photography is considered synonymous with Brasson. He chose this name for his book, the most famous photography book in Europe, and in that he introduced decisive moment, the best moment for pressing the shutter. This moment occurs when the visual and psychological elements of people in real life are gathered briefly on their own, and in the full creativity, the nature of this situation is recorded. Some believe that the unique purpose of photography, as compared to the other visual arts, is to record this glancing moment in the fluid flow of life.

Platform 101 intends to allocate each exhibition period to one of the world’s greatest photographers to study the impact of new artists on the vision of past photographers, and in fact present the project as a research work.