How Do I Create a White List Campaign?

Please note that this advanced feature may impact your traffic potential if you do not maintain the White List and keep your RON (run-of-network) campaigns running simultaneously.

The White List feature allows you to create separate campaigns targeting domain ID(s) that perform the best for you.

Best Practice: Continue to run RON (run-of network) campaigns in conjunction with White List campaigns. This will enable you to identify top performing domain ID(s) that you can continually add to your White List campaigns.

Best Practices for Running White List Campaigns

New domains are added regularly to the Content.ad network and will appear in your RON campaigns. Monitor your RON (run-of-network) campaigns closely to identify new high performing domain IDs that can be added to White List campaigns.

It’s important to keep ads live in both RON (run-of-network) and White List campaigns to maintain current volume until White List campaigns are approved and begin to get impressions.

Increase CPCs for White List Campaigns to remain competitive in the network as other advertisers may also be using the White List feature and targeting the same domain ID(s).

Do not significantly lower CPCs in RON (run-of-network) campaigns or block too many domain ID(s) at once. RON (run-of-network) campaigns need to maintain volume to gather performance information on new domains.

How to Best Set Up Campaigns and Monitor White List Campaign Performance?

Add the conversion tracking pixel to your site. (The conversion tracking pixel is used for Advertorial or Advertisements ONLY. Please contact your account representative or support@content.ad to request the pixel.)