Simone Rocha Celebrates the Opening of Her New York Flagship

“Obviously London was our first store, but still, doing the store here felt kind of like a homecoming, because I’ve learned a lot from London,” said Simone Rocha at the opening of her Wooster Street boutique last night. The designer welcomed friends—Kate Foley, Chelsea Leyland, and more—to the gallerylike space.

Guests indulged in oysters and Champagne and quite a few tried on the clothes.

“I really wanted to create a place that has my whole collection and can be very inclusive and inviting,” said Rocha, adding that the shop has work by Louise Bourgeois, Chinese artist Ren Ri, and a window display paying ode to the Southwark Cathedral that she designed herself. “I wanted pieces that really reflected my inspirations but also really spoke with the clothes.”