She teamed up with Adidas and JD Sports to put together a street style-inspired fashion show called Streets of EQT during London Fashion Week on Friday (September 15) at The Old Truman Brewery in London, England.

She curated the secret, off-schedule show to celebrate her EQT Essentials campaign for JD Sports.

“I can’t believe how nerve-racking that was,” Hailey told Footwear News after the show. “It’s really exciting to be on the creative side, as I don’t get to do that ever.”

“I wanted a really diverse cast that included different people that represent street style and culture,” she added. “What I love most about street-style fashion is that it’s accessible – it’s something that everyone can connect with. I wanted to create something that everyone could be a part of, giving consumers the opportunity to sit on the front row and have the chance to walk in a show alongside well-known faces.”