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An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads

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This season is all about sport – in this month’s creative showcase, Adidas, Nike, New Balance, Reebok and Puma promote their footwear with Inskin’s microsite & video selectors, PageSkin Edge on Smartphone and a product video