Author Archives: Mark Cooper

Mark Cooper is co-founder and CMO of Offerpop, a self-service fan-marketing platform for Facebook and Twitter which companies use to run promotions, sweepstakes and fan engagement programs. He began his career building brand campaigns for consumer marketers in the US and Asia / Pacific, including NIKE, General Mills and Apple.

Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than 1.4 billion consumers now spend 22% of their online time on social platforms, interacting with content and sharing information. All of these actions create rich, multidimensional data about their behaviors, demographics, and interests. Yet many brands fail to leverage this ...