Strategy-First Approach

Our strategy-first approach is tailored for each client and focuses on building trust and aligning your brand with target buyers. We make sure the right messages are heard, processes are streamlined, and project timelines are kept in check. Every program is built on qualitative and quantitative data, clear communication and goals. We work to not only meet your expectations, but exceed them.

Assess + Audit

Conducting a detailed front-end ‘self-check’ assessment routine allows us to gain a considerable understanding of your past and current programs and how they are, or aren’t, performing in order to gain a big picture view upon which we can build from moving forward. We operate with a big picture view, not in a vacuum.

Strategize + Plan

We believe in not putting the cart before the horse. We thoroughly build key strategy fundamentals such as PR plans, KPIs, timelines and content ideation and strategy roadmaps designed to serve as the foundation when executing campaigns from national to niche. These steps are crucial in guiding how and where we communicate, and more importantly, measuring against the results we achieve.

Prepare + Develop

Now that we know what you want to achieve, it’s time to prepare and develop the necessary materials and campaign platforms that will be the crux of the execution phase. From key message points, content development, attractive storylines to spokesperson preparation, we think through every possible scenario and prepare for every possible outcome so we always have a response that lies in the best interest of your brand.

Execute + Follow Up

Let the fun begin. We’ll execute through the communication vehicles to reach and engage key target audiences throughout the entire lifecycle. We’re known for creatively approaching media and relevant influencers with compelling content and smart storytelling. Follow up in all its forms is an essential element to success. Last minute developments? We can work with them to your advantage.

Measure + Report

One size does not fit all. How we evaluate the effectiveness of the executed programs are by using a variety of approaches to track and analyze progress and activities for each campaign, then reporting on gaps, perception, performance, challenges, and trends. We’ll collaborate with you to capture internal tracking via Google Analytics and measure against benchmarks of each campaign to gauge against future efforts.

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