How avvo1 started their logo design journey

Company name

Naked Law

Overview

Avvo.com, a website that helps people with their legal problems, is about to launch a new blog called Naked Law. It will be a sort of magazine that has interesting posts about stories directly and indirectly related to law...anything about divorce, money, politics, celebrities, crime, etc. that's related to law. It's law "exposed."

Tell us a bit about who you are and the people you reach

The target audience is US adults of all ages who enjoy reading entertaining and useful articles related to law.

Requirements

1) The words "Naked Law" must be in the logo

2) The logo must incorporate some kind of graphic (and you must be prepared to show the source of the graphic to ensure I have the right to use it).

3) The logo must in some small way resemble Avvo's current logo, which you can find here: http://www.avvo.com/about_avvo/link_to_us . In other words, this logo should be unique, but it should share some element or elements with the Avvo.com logo, whether it's color, the arrow graphic, etc. so that you can tell they're related. The resemblance can, and should be, subtle.

The number one factor I'm looking for is something that's clever. This logo should be a good mix of serious and edgy/humorous, playing on the naked theme and the legal theme.