The reveal took place in Detroit, Michigan, home to Carhartt and General Motors for decades. With the Silverado Carhartt concept, both brands wanted to bring a pickup truck to life to truly express the morals of each. That comes from the hardworking nature of Carhartt clothing and the dependability of Chevrolet trucks.

The 2017 Silverado 2500 HD Carhartt concept brings Carhartt’s signature look inside and out, with the iconic fabric applied to the interior and the exterior tonneau cover. Subtle hints of Carhartt colors are also found in the pinstriping, grille and 20-inch wheels.