Thanks for finding that, the tweet at the start of this page is the most FAVORITED tweet of all time, NOT the most retweeted.

So Bieber tweeting "I'm sexy and I know it" being the most retweeted tweet ever demonstrates that Twitter is a shallow, superficial platform. Other top ten moments include Instagram and Dropbox tweeting something clever and something promotional, and Adam Levine wondering why to call her Maybe when Carly is a beautiful name.

The hilarious thing is that each of those "Instagram" accounts are actually Instagram parody accounts.

Dropbox, I think, doesn't appear to have a weakness moving into the next five years; they generate $250m revenue (reported) in 2011, they have 60m users (reported), and they continue to come up with clever growth hacks/marketing techniques. Just look at the college "space race." Google Drive, in my opinion, was 5 years too late to offer true competition.

It also shows how brilliant marketing can convince people of something that is not true; technically he did not jump from "outer" space or space at all really, but the brilliant RedBull marketing has convinced everyone that he was jumping from space.

1. I'm still not jumping from 23 miles. Heck, I won't even run 23 miles on flat ground. That's why I bought a car. (10 miles, okay..23, nope)

2. Red Bull is brilliant. Too bad I can't pronounce the first half of the ingredients, and if I drink them the second half will kill me. I'm going to stick with the "way too much coffee" approach.

3. Yes, Regina, everyone's trying to coin the next viral headline:) I'm going to stop my hobby of trying to get involved in the back of everyone's family pictures at public locations and see how many viral headlines I can coin in a calendar year.

Red Bull is at the forefront of marketing, but not so much because of their apt slogans; their core demographic/userbase are the exact people who strive for more-than-perfection, to achieve beyond what was previously known. If anything, it is Red Bull's sponsorship of special individuals and production of experiential events (redundant?), providing a forum for "ideas" to be showcased/exhibited. These events literally push whatever sport/craft/art form forward by nature of allowing the world to see The Best of The Best, and allowing the public to see people and things they never even knew existed.

- Red Bull as a high level partner/sponsor of the art/sport, second only to Adidas in terms of positive association with breakdancing, but clearly the only big intl brand willing to sponsor/fund the entire event's production;

- BC One as a premier international bboy event, at a time when international travel was just becoming commonplace for top bboys/competitors. The format of a single raised ring, top class lighting, a prominent host (Rahzel, of course), the kind of celebration of bboying, streedance, and hip hop that we'd all been craving for.- Media coverage, internet presence, and archival video as being as important as the event itself, ie. the 360 degree rotating camerawork, slow-motion, live web streaming, became established from this event.

and this was before the rise of Youtube and HD video and the iPhone. So you can extrapolate now. (Currently the Red Bull All Stars bboy team consists of the leading young practitioners in the world.)