10 Ways Warners Built ‘The Lego Movie’ Into a Block-Buster

“The Lego Movie” wasn’t a sure thing at the B.O. given the spotty track record of other toy-based movies. But with the film earning more than $200 million worldwide so far, and a sequel in the works, the studio has built itself a new franchise. Here’s how Warner Bros. strategically put the pieces together.

How is this an article? I clicked on it thinking Variety was going to show in detail some spectacular set pieces that were painstakingly built for the movie, but I was duped again. Thanks, Variety lol.