The market for beauty products in the Middle East will be at its peak by 2010, exceeding AED 11 billion, according to EPOC Messe Frankfurt, organizers of the Beautyworld Middle East, which will underscore this increase in demand for beauty, and personal care products from June 7-9, 2009, at the Dubai International Convention and Exhibition Centre.

“Almost 60% of the GCC population is under 25 years old, ensuring high growth rate in the beauty market. The beauty products and services market is worth more than AED 7.3 billion in Saudi Arabia. Beauty sales for the UAE are forecasted to exceed AED 3.3 billion by 2010; Dubai accounts for almost 70% of it, amounting to AED 2.3 billion”, remarked Ms. Andrea Werner, senior show manager of Beautyworld Middle East.

Projects such as the Beauty and Fragrance Park by Jebel Ali Free Zone Authority, and Beautyland in Dubailand worth AED 1 billion, are also boosting the market. The Park will feature a full scale of amenities like advanced test labs, wholesale outlets, cooling stores and warehouses. Beautyland will have a beauty museum, beauty academy selling branded cosmetics, and therapeutic treatments including health and organic nutrition.

“For those starting out and for those interested in asserting control over their brands, Beautyworld Middle East is a market focused exhibition which creates an ideal platform for manufacturers to access decision makers from the local market; and for existing regional business to source international suppliers of high-end beauty products.From a professional’s viewpoint, the vital statistics of the Gulf couldn't look more appealing,” added Ms. Werner.

Highlights of this year’s Beautyworld Middle East are the Walk of Beauty, a popular show for the latest hair and make-up trends; and the Nail and Make-Up Competition.

Beautyworld Middle East, which runs alongside Wellness and Spas Middle East, will host 800 exhibitors representing over 1,500 brands from 50 countries, with an expected visitor attendance of 18,000 from over 100 countries.