The Lift Blog

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Professional photography is even more important in successful branding than it was a few years ago. We break down a few key points as to why professional photography is a worthwhile investment, and how data backs these claims.

Your headline is the first part of the ad someone will read, so it is important to be intentional and strategic with the copy. Keywords help to connect your ad to your customers, as they are the bridge between their search and the solution.

Pay-Per-Click is an increasingly important marketing strategy aimed to direct traffic to you website or page. In the context of social media, it gives you the power to advertise where your customers are.

When you’re just starting out creating content it can be daunting to know what medium you should use to best present your ideas. Check out a few different mediums for presenting your content online and the pros and cons of using each.

Not only does planned obsolescence relate to online marketing and the sharing economy, it’s also something that Karl Marx would have probably had a lot to say about – were he grumbling around, scratching his beard in today’s capitalist society.