2011 - 2012 Bachelor of Business Administration Project Sequences

Project 1: Professional Development

(12)

A student will demonstrate competency in communication, ethical decision making skills, and critical thinking. Project 1 is designed to assist students in utilization of reflective capacities and address cultural diversity and social responsibility issues. Activities will include readings, videos, discussions, workshops, and meetings requiring a student to prepare and write a variety of different papers, make oral presentations, and create videos.

Project 2: Competitive Analysis

(12)

A student will select an industry to analyze. Using a variety of analytical techniques, the student will discuss elements of the industry based on marketing, economic, financial, and global perspectives. The student will compose a written analysis and then present the analysis to peers at an onsite event.

Project 3: Enterprise Performance

(12)

A student will be asked to select five companies within an industry and perform a detailed financial analysis of each of the firms. A student will then select the strongest and the weakest from a strictly financial perspective. The student will prepare a presentation of the analysis of the strongest firm to an audience of potential investors. The student will complete a series of tasks related to marketing, management, and operations in analysis of the strongest and weakest firms identified in the financial analysis. A student will then compare and contrast the two firms based on elements of marketing, management, and operations.

Project 4: Strategy and Leadership

(12)

A student will participate as a member of a management team, in a business simulation project that will require students to develop a strategy, execute tactics, analyze competitors, and apply critical business concepts and program competencies addressed in previous components. At the conclusion of the business simulation, each student will complete a competency exam that will assess and measure understanding of the following topical areas: financial theory and analysis, operations management, implementation of corporate strategy, marketing theory and analysis, integration of business units, fiduciary responsibility by managers.

Project 5: Business Planning

(12)

A student prepares a business plan for any for-profit or not-for-profit enterprise of their choosing. The final business plan is presented to and evaluated by a committee of faculty members and business professionals.