There have been a lot of changes on Adrants lately so a summary is in order.

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Evan Williams of Blogger is very frustrated with the proliferation of phone cables. They come with everything you buy; phone, computer, modem, powerstrip, etc. And everyone has tons of them. He suggests, "Someone should do something creative with them, like the world's biggest phone cable ball, or 'bring a phone cable, get in free!'"
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If Britney Spears and Justin Timberlake were still together, we could refer to them as a marketers dream come true. But, alas, they are going it alone. Britney's done her fair share of promotional gigs and now it's Justin's turn.

Timberlake will become part of McDonald's 'I'm Lovin' It' campaign when it breaks again after Labor day. There may be tie ins with Timberlake's 'Justified' tour and he may also provide vocals or the campaign's jingle.
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Last Week's Ad Age TV Commercial of the Week was full of sex-sells spots. In an interesting juxtaposition to that, this week we have an anti-sex PSA from the Campaign for Our Children in which hundreds of kids chant "We will wait". True to form, though, there's an ad about panties this week from Hanes. Also, Mary J Blige for Reebok, a guy in drag for Ameritrade, SpongeBob for Mitsubishi, and a bull riding dude for Levi's.
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Chevy Chase stars in two new commercials for Cola Turka, a Turkish cola. The spots were filmed in New York and aired in Turkey. Apparently, the Turks really like Chevy. It doesn't make the spots any better though.
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With the growth of collaboration online, the death of the trendsetting profession may be near. With search engines tracking popular searches and weblogs giving everyone a voice, it's not too hard to figure out what's in and what's out.

All of this may be the demise of cool. A big ingredient to something being cool is its under the radar factor. Once everyone knows about it, it's not cool anymore and the length of time between cool and uncool is fast decreasing. Very soon we will reach the point where nothing (and everything) will be cool (or not) at the same time.
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