Director, Digital Marketing

DeShea specializes in digital marketing initiatives such as search engine optimization and marketing. Techniques include PPC campaigns, content marketing, conversion tracking, and website optimization. His expertise establishes our clients’ key performance indicators, increases website traffic, and creates leads. DeShea is a proven self-motivator with an entrepreneurial spirit. He owned and operated a marketing company that pioneered creative online campaigns optimized for lead conversions. DeShea discovered his passion for SEO and SEM as a young web designer, realizing that without website traffic, a good design is like a billboard in the desert.

DeShea's Blog Posts

In a world where consumers rely on apps and websites to make their healthcare decisions, it’s essential to stay in the forefront of digital marketing strategies. Below are key elements to deploying a strong healthcare digital marketing strategy, guaranteed to reach your target demographics. A Good Website Your website is your patients’ first impression Read More.

You’ve probably received several emails from companies such as Google, domain hosts, and CRM companies explaining changes to their privacy policies. There is a very good reason for that. A $24 million or €20.5 million fine for not updating your privacy policy. Below are videos that explain what GDPR has to do with these changes, Read More.

Supporting Video Links: PowerPoint Download Link: https://goo.gl/TC61ql How to set up Google Analytics: https://goo.gl/v4t9fI How to set up Goals in Google Analytics: https://goo.gl/FHQKz5 How to set up Google Webmaster Tools: https://goo.gl/Kx22bL Audience Overview Overall bounce rate benchmarks 26%-40% – Excellent 41%-55% – Average 56%-70% – Needs work or further analysis Take spam traffic into account Look Read More.