Tag: copywriting

Thank you to everyone who joined our first Blab chat with Chelsea from The Creative Side! Chelsea and I talked about How to Design a Brand Identity for Bloggers for about an hour and a half, and we loved the questions you guys asked us during the Q&A section.

Here’s a rundown of the main points you’ll hear us discuss during the workshop:

– How to find your target audience (Lucy)
– How to create a style for your brand (Chelsea)
– How to communicate with your audience…

I get asked a lot by small business owners how to convey what they have to offer in the most compelling way. In most cases, they don’t lack for what to say, but rather how to sharpen its effectiveness. This guide provides 4 steps to creating an effective message.

Step 1: THE TARGET: Who is my audience for this message?

Messages are most effective when set in the context of a specific audience.

Miriam Vializ-Briggs is a marketing consultant with 25+ years of marketing strategy and execution experience, garnered as an executive at IBM, American Express and Kraft General Foods. She has created solutions and marketing strategies in a number of industries including banking, biotech, packaged goods, energy, healthcare, industrial, insurance, restaurants, retail, and travel & entertainment.

About Us

Brand Marketing Tips is a division of Briggs & Briggs Marketing, a marketing services company. Brand Marketing Tips was founded in 2016 by Miriam Vializ-Briggs, a senior marketing specialist with 25+ years of experience at IBM, American Express and General Foods and her daughter Lucy Briggs, a social media marketing specialist and multimedia content creator.

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Our vision is to help small businesses and individuals to maximize their potential and goals.