GRAND RAPIDS, MI – LaughFest is going for a Guinness World Record again.

First, cue up "Sunglasses at Night" by Corey Hart and "Cheap Sunglasses" by ZZ Top.

The fourth annual festival of seriously funny stuff opens March 6 with an attempt to set a new record for the most people wearing sunglasses in the dark.

LaughFest 2014's Community Kickoff hopes to pack Rosa Parks Circle with people all wearing a pair of LaughFest's official yellow sunglasses to open the 10-day festival of laughter.

"What better way to shun the winter blues?" said Wendy Wigger, president of Gilda's LaughFest and Gilda's Club Grand Rapids. "We don't know what the weather will be like, but we hope people will feel the love and want to come and kick off the festival."

The current Guinness World Record was set at Wrigley Field in Chicago in July 2012 with 1,642 people wearing sunglasses in the dark.

LaughFest hopes to have at least 100 more to open the festival welcoming comedians Jay Leno, Lily Tomlin, Jim Gaffigan and Chris Tucker to Grand Rapids in March.

More than 200 free and ticketed shows with over 60 artists at 40-plus venues in Grand Rapids, Lowell, and Holland will take place during the 10 days of the festival through March 16.

IF YOU GO

Gilda's LaughFest 2014

When: March 6-16, 2014Where: 40 venues in Grand Rapids plus Holland and LowellTickets: Single tickets on sale from Ticketmaster outlets or Ticketmaster.comMore info: Call 616-735-HAHA (4242) or go to LaughFest's website at laughfestgr.org

LaughFest 2014's kickoff on March 6 will begin at 5:30 p.m. Preliminary instructions will be given at 7 p.m. , and the attempt at the world record will happen at 7:15 p.m. Sunset takes place just after 6:30 p.m. on March 6.

"The guidelines are general," said Joanne Roehm, festival director of LaughFest. "It doesn't have to be in a room, and it doesn't have to be pitch dark."

The community kickoff will include giveaways and a photo booth in Rosa Parks Circle. The world record attempt will be followed with opening night events at downtown restaurants and a free, comedy preview show at 10 p.m. at The Pyramid Scheme.