Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

SiberSafe supports all major authoring and publication tools, and any JDBC-compliant database. Features in the new version include: SiberSafe Communicator, a fully-integrated full-featured no-cost XML Editor, designed for teams that need additional authoring capacity, or that have not yet made their XML authoring tool decision; FrameMaker integration, so that all SiberSafe functionality is directly accessible from FrameMaker 7.2 via menus and context-sensitive commands; New browser-based review functionality, where managers can add collaborative content reviewers to the documentation process without additional third-party license fees; and other features including automated performance-related diagnostic tools; configurable online dashboard buttons; expanded command line interface functionality; tighter integration between content and workflow; support for legacy publication drivers; and more.

The following Editions are also available as V6: SiberSafe DITA Edition; SiberSafe S1000D Edition; and SiberSafe XML Reviewer. A RDF/OWL-based knowledge modeling technology for ontology/taxonomy management is also available via the SiberSafe Knowledge Modeling application extension.