Levels

Paid per click( PPC)

Paid per click( PPC)

ppc is a search engines content sites or online advertising platform for Internet-based advertising model. Advertisers not only want to spend money on advertising, and for user-per-click search engine pay certain costs.
When the user to type a word or phrase (keyword) search engine, and included in your list of keywords, your ad is displayed. If the user is to attract your ad text will click into, when you want for this pay-per-click.
For example: You use a "registry cleaner" as a keyword, your ad is displayed when the user search the word in above or adjacent normal search results (usually the right and upper left, yahoo will also be displayed in the following ). If your bid is high enough, the ads will appear in the home first, but competitive your bid is not high enough, it will show in the second, three or even more. This means that you must determine whether the bid is how much in order to get the best results.

It seems to run PPC is a very easy thing to do?

The surface, do PPC is simple, select a platform to create an ad, on the line for each CPC. However, like other areas, detail is the key. Perfect book describes how to create PPC advertising, how early in the PPC can be achieved initial success.