Joey Vento, Owner Of Geno’s Steaks, Dies At 71

PHILADELPHIA (CBS) — The long-time owner of Geno’s Steaks in South Philadelphia has passed away.

Joey Vento died of a massive heart attack at his home at about 5:30 p.m. He was 71-years-old. Vento reportedly passed away on his way to the hospital.

The controversial owner of one of Philadelphia’s premier cheesesteak shops made national headlines in June 2006 when he posted a sign at the store saying “This is America: When Ordering Speak English.” At the time, Vento said he posted the signs in reaction to the ongoing debate over immigration reform.