Gwyneth is launching a Goop beauty line

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23/07/2015 10:09:34 AM

Naturally...

Rumours have been swirling in the beauty and wellness world for a while now but it’s official - Goop guru, Gwyneth Paltrow is launching an all-natural skincare line. According to Refinery29, the six-piece collection will be launching in January 2016 in partnership with Juice Beauty.

A purveyor of all-natural, organic and non-toxic beauty products via Goop since its inception, Paltrow has brought on Blair Lawson, former head of merchandising and product development at Beautycounter, to help her launch the line.

Lawson told Racked "We're trying to position Goop as an authority in the clean-beauty space. The way we paved the way for organic food, we are paving the way for non-toxic beauty products. We're also trying to create more content that educates the consumer. It's what Goop does best: Our content demystifies things."