UK consumers love to hate Christmas shopping –– but a quarter are already stocking up

Christmas Shopping begins as early as August for many. Photo: Freestocks.org/Unsplash

Despite half of Britons saying that they don’t want to see Christmas products on the shelves before December, one in four start Christmas shopping as early as August.

A survey of over 2,000 British consumers by job board RetailChoice shows 26% of shoppers have already bought Christmas presents before 1 September.

The rumbles over the appearance of Christmas stock on shelves has been flamed in recent years, with more and more publicising their efforts. In one high-profile instance, London department store Selfridges opened its Christmas concession at its Oxford Street store in July this year, a 149 days before the festive event itself.