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Gaga regularly speaks out on
issues she feels strongly about. In doing so, she keeps herself in the public eye. Picking a side helps you attract the right people. It’s easy to be opinionated when you’re passionate.

Gaga has worked tirelessly on
accumulating over 5 million Twitter followers and 14 million Facebook fans. She drives loyalty by tweeting her fans directly (sometimes on an hourly basis) even before she opened the Grammy Awards.

My little monster sweeties are
already camped outside today show! I love u! Will be sending u pizza and water all day! And a suprise 2moro!X -@LadyGaga

"I used to walk down
the street like I was a f*cking star... I want people to walk around delusional about how great they can be - and then to ﬁght so hard for it every day that the lie becomes the truth." — Lady Gaga

Finance your eﬀorts through meaningful
opportunities. Being starving is not fun. 10 products are explicitly advertised in “Telephone”. Why not? If making a ridiculous amount of cash is what you want to do, go for it.

Gaga calls her fans Little
Monsters and gives them a shared symbol. The oﬃcial Little Monster greeting is the outstretched "monster claw" hand. This allows fans to identify each other and connect. Even Oprah knows the Little Monster greeting.

You can’t please everybody, right?
Gaga routinely takes it a step further and pisses oﬀ the people that she isn’t going to please anyways, keeping her in the news and reinforcing her message. Some people won’t like you. Trying to be a people-pleaser just makes you boring and dry.

"Some women choose to follow
men, and some women choose to follow their dreams. If you're wondering which way to go, remember that your career will never wake up and tell you that it doesn't love you anymore. " — Lady Gaga

Gaga and the PR and
marketing experts behind her did not invent the wheel. They just took what works best today (like social media) and used it to their advantage. Gaga is a reminder that it can pay very well to be fearless in how you grow and engage with your customers.

"All that ever holds somebody
back, I think, is fear. For a minute I had fear. [Then] I went into the [dressing] room and shot my fear in the face..." — Lady Gaga