“As J. Nichole Smith, pet industry marketing expert, brand builder and author, points out, a retailer’s ability to let people touch and try products before they buy—not to mention offer valuable advice—is a huge part of building strong customer relationships.

However, by failing to invest in an online presence that represents the business well, storeowners may be missing a significant opportunity spark interest in their store and draw more customers through the door.

“Using a digital presence to get people into your store is a huge advantage,” Smith says. “If you can start building a relationship online and then meet them offline, you can solidify that relationship.”

J.Nichole Smith

With an MA in Marketing from one of London's top business schools and more than 10 years of experience as a petpreneur and director of dane + dane studios, a creative agency for pet brands, Nichole is one most experienced and trusted marketing experts in the pet industry.

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