How To Add Beautiful Design To Your Marketing

04 Jul How To Add Beautiful Design To Your Marketing

The new world of marketing is increasingly visual. It’s no coincidence that the newest and fastest-growing social networks on the web — like Pinterest, Instagram, and Snapchat — are focused primarily on visual content. So, how can you adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social media.

Visual social branding refers to what your social media content looks like — your profile picture, your cover photo, and especially your social posts. Great visuals on social media are important because the human brain is wired to read and understand images better and faster than words.

The 4 Ingredients of Social Media Success

1) A consistent colour palette.

If you look at the colours of any well-known brand, you’ll see that they use the same colours over and over again. In their logo, in their text, even their images. Take a page from their book: Choose two to four colours to use consistently throughout all of your social media posts and marketing. Using the same colours over and over again will help consumers become familiar with your brand.

2) Font pairings that match your brand’s personality.

Like your colour palette, your font choices should reflect your brand’s personality. Do you want to choose a strong font or a simple one? Cute or elegant?

You should consider choosing three fonts for your brand and using them consistently throughout all of your materials: a font for your title/heading, a font for your subtitles, and a font for your body text.

3) Appropriate imagery and filters.

Pick imagery that has a consistent theme. Unsplash.com royalty free images platform caters for brands looking for great stock photography with a library of amazing images. If you’re taking your own photos, make sure you keep your theme consistent, too.

Another important aspect of imagery is your brand filters. They add consistency to your graphics — a big plus on social media. Take Corona for example, which uses a sun-drenched filter to give a “summery’ feel to its marketing graphics.

4) Social media templates to speed up the design process.

Do you have a template for your social media posts? Is your logo positioned the same way each time it’s used? Coming up with a style guide will help make sure all the elements of your brand work in harmony.