Amazon Surpasses Hulu and Apple in Streaming Video Usage

The number of video streams on Prime Instant Video nearly tripled
year over year

April 08, 2014 09:00 AM Eastern Daylight Time

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)—Amazon Instant Video today announced that video streams
on Prime Instant Video nearly tripled year over year. According to a
report from Qwilt, which tracks growth in online video usage, Amazon has
now passed both Apple and Hulu in streaming video usage.

“We’ve invested hundreds of millions of dollars in great TV shows and
movies for Prime members and it’s working,” said Bill Carr, VP of
Digital Video and Music for Amazon. “As part of their membership, Amazon
Prime members can watch their favorite movies and television shows on an
unlimited basis, and as we add original content like Alpha House, Bosch,
The After, Mozart in the Jungle and Transparent, we
have no doubt that customers will be even more delighted with the
selection available. And now, with Fire TV, customers have the easiest
way to access this content.”

Prime Instant Video offers a long list of exclusive and original content
available only to Prime members for instant streaming at no additional
cost to their Prime membership. The constantly expanding selection of
exclusive hit series includes Downton Abbey, 24, Orphan
Black, The Americans, Justified, Hannibal, Workaholics,
Grimm, Under the Dome, Veronica Mars and many
others. Prime Instant Video also offers an exclusive collection of kids’
shows from Nick Jr. that customers won’t find on any other online-only
subscription service, including favorites like SpongeBob SquarePants
and Dora the Explorer. Amazon’s first original series, Alpha
House and Betas, can be found exclusively on Prime Instant
Video as well, and are among the most popular shows streamed by Prime
members. The company announced last week that it will produce four new
primetime series, Bosch, The After, Transparent and Mozart
in the Jungle, along with two new children’s series, Gortimer
Gibbon’s Life of Normal Street and Wishenpoof!, which will be
available on Prime Instant Video later this year and next.

In addition to unlimited streaming of tens of thousands of Prime Instant
Video titles as part of their Prime membership, Amazon customers can
also choose from more than 200,000 titles to purchase or rent from
Amazon Instant Video, including movies like American Hustle,
12 Years a Slave, Gravity, Dallas Buyers Club, The
Hunger Games: Catching Fire and Frozen;and day-after
broadcast TV shows like The Walking Dead, Scandal, Pretty
Little Liars and The Blacklist. Customers can enjoy both
Amazon Instant Video and Prime Instant Video content on Fire TV, as well
as hundreds of other compatible devices, including Kindle Fire tablets,
iPad, PlayStation, Xbox, Wii, Wii U, Roku, TVs, set-top boxes, and
Blu-ray players. For viewing offline, customers can download movies and
TV shows from Amazon Instant Video, and Prime members can download tens
of thousands of Prime Instant Videos to their Kindle Fire HD or Kindle
Fire HDX. Prime Instant Video is the only U.S. online subscription
streaming service that enables offline viewing.

Just last week, Amazon introduced Fire TV, a tiny box that plugs into
your HDTV for easy and instant access to Netflix, Prime Instant Video,
Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and much more.
Fire TV also brings photos, music, and games to the living room. Meet
Amazon Fire TV at www.amazon.com/FireTV.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Amazon Fire TV is a tiny box that plugs into your HDTV
for easy and instant access to Netflix, Prime Instant Video, Hulu Plus,
WatchESPN, SHOWTIME, low-cost video rentals, and much more. Kindle
Paperwhite is the world’s best-selling and most advanced e-reader. It
features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch
technology, and exclusive new features designed from the ground up for
readers. Kindle, the lightest and smallest Kindle, features improved
fonts and faster page turns. The new Kindle Fire HDX features a stunning
exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more
memory, and 11 hours of battery life, as well as exclusive new features
of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant
Video downloads, and the revolutionary new Mayday button. The all-new
Kindle Fire HD includes an HD display, high-performance processor and
dual speakers at a breakthrough price.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.