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Trash Free Potomac Watershed

Alice Ferguson Foundation - Non-Profit - trashfree.org

AFF's Trash Free Potomac Watershed Initiative seeks a Trash Free Potomac by 2013. A public education campaign is in-development to grab the attention of litterers and inspire them to change their behavior. Social marketing indicates that admitted litters of all ages and demographics respond to concerns about health, protecting their children, and cleanliness. Social marketing is essential to cost-effectively reaching the Potomac River Watershed's 6 million residents and important to the campaign's success, especially with teenage and young adult litters. The Initiative needs experts like Free Range to help create an anti-litter video capable of going viral.