Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled out a form and converted into a lead. I have, and it’s awesome seeing the 5-6% of people that make it through your website funnel pop out the other end.

But what about the 94-95% of people who don’t convert? Most likely you’ve got a remarketing campaign setup which is bringing some of them back. But is there anything else you can do?

The answer is yes. And in this article, i’ll show you two ways to identify the visitors on your website who haven’t converted, and then what you can do with that data to take your B2B marketing to the next level.

The first self-service supermarket opened back in 1916 with a chain of supermarkets called Piggly Wiggly, which are still open today. Since then, supermarkets have dominated the world with both small operators and big names like Walmart competing fiercely for consumers.

With small margins and new competitors popping up all of the time, supermarkets have had to optimise and improve their businesses constantly with every part of a supermarket meticulously planned and fine-tuned to maximise profitability.

Everyone wants to find a secret weapon in their marketing – something that will take all of their campaigns across all channels to the next level and generate them returns never seen before. But, does this mythical and often searched for secret weapon exist?

In my view – yes it does, but before we get into that, let’s have a look at a common mistake made by marketers around the world. That mistake? Focusing the majority of their time and money on short term, one-off marketing campaigns. It’s something I see companies around the world making – they spend heaps of time, scrambling to get campaigns designed, developed, and launched only to have them run for 14 days before starting the whole process again.

The problem with that? Every single hour and dollar they have spent on those campaigns has a limited time period to make them a return on their investment. As soon as the campaign is done, they’re onto the next one, reinvesting more time and money to generate them a limited return.