The website features colourful and dramatic cartoons criticizing the company for many decisions in the last decade, including the controversial Main Street poodle art installation.

"To afford the TransLink tax, what are you willing to give up..." the site asks. "A trip to visit your grandchildren? A day trip to Whistler?"

It also names TransLink CEO Ian Jarvis — pictured sitting on a throne with a golden crown — as "The Face Of The Waste" because he reportedly makes $140,000 more than the prime minister, according to the site.

The proposed tax increase is the subject of a transit referendum scheduled for the spring.