An newcoming online casino service provider named Gnuf decided they needed a big idea to get people flocking in worldwide. Something viral, that would really roll up a into a huge snowball. (Snowball. Haha.) Well, they found the idea, made it happen and got it rollin' (drum fill).

Giant dice. Rolling down from the crest of a huge, snowy peak, after being dropped by helicopter. And you, lucky interneteer (internettist? webber?) get to bet on what the final results will be.