One of the cardinal rules in retail land is, no dead space. This applies to refrigerated cabinets, shelves and floor space. The idea of unused or empty space sends a negative message to customers. We asked our retail guru Gerry Moss, what should I do with dead space in my store?

Our BRIX modular display system helps create interchangeable retail structures that are more versatile than traditional fixed options. Which is exactly what makes the BRIX ideal for both online retailer…