"It's just perfect: two of the greatest quarterbacks to ever lead a touchdown march in our championship game will march alongside our fans as they carry our iconic trophy to the biggest Grey Cup game ever," said Mark Cohon, Commissioner of the Canadian Football League.

"We have two types of Grey Cup Champions in our country: the players who have hoisted the trophy overhead on the field and the fans who have always championed what it means to Canada. This brings them together in what we hope will become a new tradition."

As part of the 100th Grey Cup Festival, the Sun Life Grey Cup Fan March will start on the afternoon of Sunday, November 25th at Varsity Stadium, the site of 30 past Grey Cups, and then wind its way through the streets of downtown Toronto, swelling as it passes Yonge-Dundas Square, Nathan Phillips Square and The Fairmont Royal York before arriving at Rogers Centre for the best pre-game party ever, and the 100th Grey Cup game itself.

As many of the participating fans as possible will be given a turn carrying the Grey Cup trophy.

"Everyone at Sun Life Financial is thrilled to welcome Russ Jackson, to many the greatest Canadian to ever play our game, and Doug Flutie, arguably the most exciting player in CFL history, to join in the pride and fun of the Sun Life Grey Cup Fan March," said Mary De Paoli, Executive Vice President, Public and Corporate Affairs and Chief Marketing Officer, Sun Life Financial.

"This energy around Canadian football captures why we are so proud to be part of the CFL and the 100th Grey Cup: this is where superstars and fans march side by side."

On Grey Cup Sunday, the festivities at Varsity Stadium will kick off at 12:30 p.m. with the Sun Life Grey Cup Fan March leaving the Stadium at 1:45 p.m. Thanks to Sun Life, there will be entertainment and marching bands, mascots, cheerleaders and a whole lot of fun throughout the March, which will be featured on TSN's game day coverage and hosted by TSN's Cabral 'Cabbie' Richards. The March will end on Front Street to join the pre-game celebrations at the TELUS Street Festival.

Flutie led the Calgary Stampeders and Toronto Argonauts to Grey Cup Championships in 1992, 1996, and 1997, while being named Most Valuable Player in all three Grey Cup games. Jackson's Ottawa Rough Riders won Grey Cups in 1960, 1968 and in 1969, when he was awarded the Schenley Award for the third time as well as the league's Most Outstanding Player.

For more details, fans can visit 2736b90e9779 www.sunlifegreycupfanmarch.ca or follow @CFL and @SunLife on Twitter. #GCFanMarch

"You can make a strong argument that Russ is the greatest Canadian player ever and Doug is the greatest import to play in the CFL." Cohon said.

"The fact that they want to be part of this tells you all you need to know about them, our fans, and our league."