Alsumaria and Alsumaria news website Merge

August 20, 2013

After Alsumaria’s online presence was divided into two websites, the station decided to merge the two into one inclusive website.
Therefore, in collaboration with Softimpact, a dynamic news section was added to http://www.alsumaria.tv/ which itself included sub categories of news such as Politics, World News, Business, Sports…, making the section look like a mini news website.
This merge was promoted on the website through a news display on the website’s homepage as well as a floating menu announcing the section’s adding, and on Facebook through a big campaign that covered Facebook ads, covers, posts etc…