Lip Smacker is proud to announce its partnership with the nationally renowned organization, Boys & Girls Clubs of America (BGCA). Through monetary and sustained program support throughout the year, the beloved “Made in the USA” lip balm brand will further support events at local Clubs, all of which will aim to equip kids and teens with the inspiration to reach their full potential.

As a sponsor, Lip Smacker will collaborate with local Boys & Girls Clubs to drive programming and events that help build a child’s personal development skills in the fields of education, creative arts and self-esteem. Additionally, Lip Smacker served on the Youth of the Year council for San Gabriel Valley and has activities planned to engage young girls on a quarterly basis throughout Los Angeles area Clubs. In addition, the brand will feature the BGCA’s logo on Lip Smacker product packaging, within advertising and across their social media platforms to celebrate and elevate the partnership.

Lip Smacker’s admiration for the organization runs deep. “Lip Smacker is pleased to support a like-minded, socially conscious organization such as Boys & Girls Clubs of America,” said Bill George, President of Markwins Beauty. “BGCA provides youth who need us most with a safe environment and positive role models, offering them opportunities to be the best they can be. My own children have benefitted from participation at the Pasadena, Los Angeles chapter. Lip Smacker’s mouthwatering array of fabulous flavors brings out the kid in all of us, no matter the age. We’re delighted to support BGCA in their efforts to make our neighborhoods a better place.”

“We are excited to work with Lip Smacker to support our Club kids and teens,” said Chad Royal-Pascoe, National Vice President, Corporate & Cause Partnerships for BGCA. “Thanks to this dynamic partnership, we can inspire the nearly four million youth who attend our Clubs each year to achieve great futures.”