The company is promoted by the dynamic technologist Mr. Mahesh Kinger who is in the field of confectionery since 1970. Mr. Mahesh Kinger started his career with small scale industries in Mumbai. For starting his own venture, he came to Ahmedabad and developed fully automatic plant, with english machinery to manufacturer toffees and candies under the brand name of "SIMCO". But he was an engineering research oriented brain. He wanted to be more into technology driven business so he established a unit to manufacture confectionery machinery at Vatva, Ahmedabad in 1978. In other words he is pioneer in manufacturing confectionery machinery.