05 April 2011

Leadership Agenda: Estée Lauder Companies

Here is a look at the "leadership agenda" for Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies, a position he assumed on July 1, 2009.

In this role he is responsible for developing and achieving the Company’s overall vision, strategy, financial objectives and investment priorities. Mr. Freda is a member of the Company’s Board of Directors.

The company website says that "Mr. Freda was a key architect of the Company’s long-term strategic plan, which is focused on gaining market share in the global prestige beauty industry and generating sustainable, profitable growth."

Mr. Freda's Leadership Agenda:

Prioritizing resources to the most promising opportunities

Making further investments in consumer knowledge

Driving innovation and creativity through products and services

Expanding the Company’s distribution and geographic penetration

Greater integration across the Company’s brands, regions and functions to create cost efficiencies and leverage scale