Future Is the Most-Watched Rapper & It's Made Him a Lot of Money

It's really difficult these days for most artists to make a living strictly off music revenue (streaming, digital downloads and physical sales), but Future isn't most artists.

According to Forbes, from June 2016 to June 2017, Future earned $23 million, of which only 30% ($6.9M) is attributed to his roughly 70 live shows. The rest? On-demand streaming and video revenue.

During the magazine's 12-month scoring period, the ATL native racked up a whopping 1.2 billion (!) on-demand video streams—more than any other rapper—and an additional 2.8 billion (!!) on-demand audio streams, which is second only to Drake and his 6.8 billion plays.

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It's likely Drake would have also bested Future in the on-demand video stream department as well, but unlike his What a Time To Be Alive collaborator, who released nine official videos through his YouTube channel, Drake didn't release a single video on YouTube during the scoring period. Between the 20 tracks on 2016's Views and the 22 tracks on 2017's project playlist More Life, only "Childs Play" and non-album single "Sneakin'" received video treatments.