The brands managed by the unit include intimacy health KY and women's personal care brands, o.b. tampons and Stayfree and Carefree pads.

Recent brands sold by J&J have included e.p.t. pregnancy tests, Monistat and Rolaids.

TheWall Street Journal projected that more consumer brands considered non-core to J&J's growth strategies will be jettisoned as well, potentially including Band-Aid, Listerine, Neutrogena and even Tylenol.

But the company will not be exiting the OTC arena altogether, the report suggested, citing J&J's ongoing interest in eyecare company Bausch & Lomb.

Find us on Facebook for even more insight, analysis and the latest in drug store news.