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February 18th 2012:Businesses that are Best “For” the World—An Interview with Jay Coen Gilbert

This week Marianna interviews Jay Coen Gilbert, co-founder of B Lab. Jay’s vision is simple yet ambitious: to redefine success in business. What would success look like? Individuals having greater economic opportunity, society moving closer to a positive environmental footprint, more people being employed in great places to work, and stronger communities at home and across the world.
Jay and B Lab are building a community of Certified B Corporations that use the power of business to solve social and environmental problems. B Corps meet rigorous standards of social and environmental performa