Clear the Air Challenge underway

The Salt Lake Chamber and other organizations have kicked off the ninth annual Clear the Air Challenge, a month-long competition aimed at encouraging Utahns to reduce vehicle emissions, in part by choosing alternatives to driving alone.

The challenge is taking place for the first time in February, when local air quality is at its worst. The challenge is a partnership among TravelWise, UCAIR, Penna Powers and the Salt Lake Chamber. Teams of coworkers, family or friends can register to participate at ClearTheAirChallenge.org.

“There is no greater health threat to our community than poor air quality,” said Lane Beattie, the chamber’s president and chief executive officer. “Doing our part to clear the air isn’t just about our quality of life, it’s about the quality of life for our children and grandchildren.

“It’s also an economic issue. In order to attract and retain the kind of talent we need to further our state’s economy, we have to protect our unparalleled quality of life. This is everyone’s responsibility. The Clear the Air Challenge shows us that small, individual changes can, and do, make a difference to Utah’s air quality.”

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