Approving financial promotions

If, subsequently, a firm becomes aware that a financial promotion is not clear, fair and not misleading, it must withdraw its approval and notify any person that it knows to be relying on its approval as soon as reasonably practicable.

be consistent with the result reasonably expected to be achieved by the majority of customers who respond, unless the proportion of those customers who are likely to achieve the pricing claims is stated prominently;

(b)

state prominently the basis for any claimed benefits and any significant limitations; and

(c)

comply with other relevant legislative requirements, including The Control of Misleading Advertisements Regulations 1988.