A proprietary Social Madness algorithm will gauge votes on bizjournals.com as well as social engagement on LinkedIn, Facebook, Twitter and Google+ during the challenge. Facebook page likes, Twitter followers, LinkedIn connections, and Google followers will not count in the algorithm. Social engagement is defined as likes, comments, and shares of a company’s posts by its followers.

The scores will be updated throughout the day on bizjournals.com, but not in real-time.

Scores will be reviewed by the Social Madness judges every day. Penalties will be assessed for unnatural or purchased social media gains as determined by the judges at their sole discretion. A second offense/penalty may result in disqualification and removal from the competition.

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