Born in North Dakota and raised in Arizona and the Midwest — places he described as trendiness-challenged — he started modeling at 14 and developed an eye for style hanging out with fashion and photography greats.

Soon enough, he stopped borrowing clothes from some of his six brothers. They were borrowing from him.

His brand — which debuted in 2011 and is named after an intersection in the beachy-cool Venice Beach, Calif. neighborhood where Lutz once lived — mainly consists of soft, slim-fitting T-shirts and not-trying-too-hard hoodies.

Initially just for men, two-thirds of the collection is now for women. There's a peach-colored, long-sleeved sweater of translucent hacci fabric; a draping tank top in matte gray. Meant for layering, prints and logos are nowhere to be found.

Actor-designer Kellan Lutz, right, and his business partner Danny Guez pose for a portrait to promote their clothing line Abbot + Main's pre-spring 2014 collection at the Mandalay Bay Hotel on Monday, Aug. 19, 2013 in Las Vegas. (Photo by Isaac Brekken/Invision/AP)

Bloomingdale's and Nordstrom carry the line. Pants retail for $91, while hoodies go for $98.

Lutz works with business partners mainly over Skype as he travels around the world filming. He's starring as the oft-shirtless Hercules in the upcoming "Hercules 3D." After MAGIC, he'll be headed to Bulgaria to shoot "The Expendables 3," an action thriller that's set to include Sylvester Stallone, Arnold Schwarzenegger and things blowing up.

Stephenie Meyer, author of the books that led to the movie series that grossed $1.4 billion in U.S. box office receipts, told "Variety" last week that she's done with the fantastical world of glittery-skinned, bloodthirsty knockouts.

Actor-designer Kellan Lutz, right, and his partner Danny Guez look through their pre-spring 2014 clothing line Abbot + Main at the Mandalay Bay Hotel on Monday, Aug. 19, 2013 in Las Vegas. (Photo by Isaac Brekken/Invision/AP)

"I get further away every day," Meyer's quoted as saying. "I am so over it. For me, it's not a happy place to be."

But the small supporting role that carved him a place in the acting world — and in many a teen girl's heart — looms large for Lutz.

"I'm so thankful for everything that movie's done for me," he said. "'Twilight' gave me a name."