Retailers warned on Juul sales to kids

By Matthew Perrone

Published 2:25 pm, Tuesday, April 24, 2018

Photo: CAROLINE TOMPKINS, NYT

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-- PHOTO MOVED IN ADVANCE AND NOT FOR USE - ONLINE OR IN PRINT - BEFORE APRIL 8, 2018. -- Veronica Sines smokes from a Juul vape in her home in New York, April 4, 2018. All across the country, teenagers who in generations past would have become cigarette smokers — or, perhaps, would have never taken up smoking — are falling in love with the Juul. (Caroline Tompkins/The New York Times) less

-- PHOTO MOVED IN ADVANCE AND NOT FOR USE - ONLINE OR IN PRINT - BEFORE APRIL 8, 2018. -- Veronica Sines smokes from a Juul vape in her home in New York, April 4, 2018. All across the country, teenagers who in ... more

Photo: CAROLINE TOMPKINS, NYT

Retailers warned on Juul sales to kids

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Federal health officials have announced a nationwide crackdown on underage use of a popular e-cigarette brand after months of complaints from parents, politicians and school administrators.

The Food and Drug Administration issued warnings to 40 retail and online stores as part of a monthlong operation against illegal sales of Juul to children. Investigators targeted 7-Eleven locations, Shell gas stations and Cumberland Farms convenience stores as well as vaping shops.

FDA regulators also asked San Francisco’s Juul Labs to turn over documents about the design, marketing and ingredients of its product. The rare request focuses on whether certain product features are specifically appealing to young people.

Like other e-cigarettes, Juul is an electronic device that turns liquid — usually containing nicotine — into an inhalable vapor.

Thanks in part to its resemblance to a small computer flash drive, Juul has become popular with some teenagers as a discreet way to vape at school and in public. Parents, teachers and principals say they are struggling to control the booming trend.

“The bathroom is the main source of it,” said Maureen Byrne, the principal of Dublin High School. “As students become more comfortable, we have seen it in classrooms and on campus even out in the open.”

Health advocates have worried about the popularity of vaping products among kids and the potential impact on adult smoking rates in the future. A recent government report found “substantial evidence” that young people who use e-cigarettes are more likely to try cigarettes.

FDA Commissioner Scott Gottlieb said the blitz against Juul will continue through the end of the month, with additional actions after that.

“This isn’t the only product that we’re looking at, and this isn’t the only action we’re going to be taking,” regarding youth access to e-cigarettes, Gottlieb said. He named several other brands of concern, including KandyPens and Myblu.

Juul sales have exploded over the past two years, accounting for 55 percent of the U.S. market for e-cigarettes, according to recent industry figures. That’s up from just 5 percent of the market in 2016.

The company said it agrees with the FDA that underage use of its products is unacceptable.

“We already have in place programs to identify and act upon these violations at retail and online marketplaces, and we will have more aggressive plans to announce in the coming days,” it said.

Juul Labs says it monitors retailers to ensure they that are following the law. Its age verification system searches public records and sometimes requires customers to upload a photo ID.

E-cigarettes have grown into a $4 billion industry in the U.S. despite little research on their long-term effects, including whether they are helpful in helping smokers quit cigarettes.

That’s the sales pitch made by Juul and many other e-cigarette manufacturers: “Juul delivers nicotine satisfaction akin to a cigarette in a format that’s as simple and easy to use,” states the company’s website. A Juul “starter kit” can be ordered online for $49.99. The company’s website is intended to only sell to customers ages 21 and up.

Research shows that many e-cigarettes contain trace amounts of chemicals like formaldehyde, but it’s unclear whether they exist at levels that can cause long-term health problems. Most researchers agree any risks of e-cigarettes do not approach the long-established harms of traditional cigarettes, which cause cancer, heart disease and lung disease.

The FDA gained authority to regulate e-cigarettes in 2016, but antismoking advocates have criticized the agency for not policing the products more aggressively to stop companies from appealing to underage users, particularly with flavors like mango, cool cucumber and creme brulee.