Kyle Logue (of KyleLogue.com) wrote a little about some reasons why church websites don’t attract visitors or cause people who do visit the site to return. He has some good insights that are important to church marketing. A poor church website will result in poor results for your church marketing efforts. I encourage you to take a minute to read Kyle’s article, “4 Reasons Why Church Websites Don’t Attract Visitors.”

5. Old ContentIt’s still a huge problem with a lot of church websites I see. Churches will have announcement information about “upcoming” events which actually happened 6 months ago. The content has to stay fresh or you won’t even get your own church members returning to the website.

Church SEO

When people search for churches in your city does your church website appear at the top of Google, Yahoo, and Bing? No? Studies show that most people use search engines to find what they are looking for, including churches. If you aren't on the first page, you are missing out on visitors. Learn more about Church SEO at CMO University

About Church Marketing Online

Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We do this by explaining search engine marketing for churches, discussing social media and how it can be used by churches, and facilitating conversations about other online church marketing ideas. The CMO blog is here to educate, discuss Internet evangelism and outreach, and offer church growth resources.