I`m going to give you three reasons you need to subscribe and pay for a lead generation company. Over 50% of the businesses that people start will fail typically within the first two years. 80 to 90% of all businesses will fail within the first five years if they`ve gotten pass the two years mark. Why do most of these businesses fail? Most of these businesses fail because they don’t have enough customers coming through the door. They don`t have enough clients.