Hi.

Jan 17 The Whistle Dixie - Loyalty Cards

Client: The Whistle DixieService: Loyalty CardYear: 2019

I was given much creative control in designing the loyalty cards for The Whistle Dixie patrons. I placed their icon as a outline for numbering the coffees from 1-9, until reaching number 10 as the FREE coffee. I stuck to classic colours for professionalism and simplicity. I used a good amount of white space to make it easy to read and allow the design to breathe. I added a stained coffee ring which I faded so that it would feel comfortable on the card and not overcrowded. I then put a humorous saying as per the client’s instruction on the back of the card to resonate with their coffee lovers.