Traffic

September 05, 2006

If you don't read newspapers you're...

The geeks reckon they don't need to read newspapers any more. They think they can get everything online, and call paper and books "dead trees". Robert Scoble says he has almost entirely replaced newspaper consumption with RSS feeds. Is this the future? Hmm.

I still read all the papers every morning. As many as I can any way. Most mornings I'm in our press briefings - we look at political agendas of the media owners, the biggest issues of the day, and who's writing what. In the UK the media wields far greater power on a daily basis than RSS feeds do.

I have a few hundred RSS feeds too - but they haven't replaced my media consumption. They've enhanced it. So is this just a UK thing, or is it universally acknowledged that you can't replace media with RSS and still influence the influencers?