At the time, NBA TV's "NBA Inside Stuff" talked to Hammon, coach Gregg Popovich, and some of the players about the experience. The short segment gives a strong indication of just how highly the team feels about her coaching potential and hinted at what was to come.

Popovich in particular had several telling quotes.

On how the players react to her:

ESPN

Popovich even compared her to several NBA head coaches:

ESPN

On why she did so well during her time working with the team:

ESPN

This is clearly anything but a publicity stunt, and it sounds as if Popovich feels Hammon has potential beyond just an assistant coach.