Sara Lee® Desserts Sweetens Pound Cake Portfolio
with Two New Flavors

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Sara Lee(R) Gingerbread Pound Cake is a limited edition flavor made with real ginger. It is now available in the freezer section at select grocery stores nationwide, through this fall and holiday season. (Photo: Business Wire)

Sara Lee(R) Gingerbread Pound Cake is a limited edition flavor made with real ginger. It is now available in the freezer section at select grocery stores nationwide, through this fall and holiday season. (Photo: Business Wire)

CHICAGO--(BUSINESS WIRE)--Save room for dessert! Today two new flavors join the iconic Sara Lee®
Desserts pound cake product line: Blueberry Pound Cake and Gingerbread
Pound Cake. Both flavors are now available in the freezer section at
grocery retailers throughout the country.

“Sara Lee Pound Cake has been a beloved product in kitchens for
more than 60 years and is America’s favorite frozen pound cake*,” said
Jeff Kemerley, senior brand manager, Sara Lee Desserts. “To
expand upon our pound cake’s rich heritage, we’re bringing the popular
flavors of blueberry and gingerbread to consumers for more ways to
indulge with this sweet treat.”

Sara Lee Blueberry Pound Cake is rich, tender and made with real
blueberries; it will be available year round. Sara Lee
Gingerbread Pound Cake is a limited edition flavor made with real ginger
and will be available through December 2014.

“Consumers enjoy our buttery pound cake for breakfast, afternoon snacks
and creating unique dessert dishes,” said Kemerley. “Sara Lee
Blueberry Pound Cake is bursting with blueberry flavor that tastes great
any way it’s served and any time of day. Limited Edition Sara Lee Gingerbread
Pound Cake is our twist on the classic holiday flavor and we expect its
fresh, homemade taste to be a big hit this fall season.”

Sara Lee Pound Cake products are sold at grocery retailers
throughout the country. Average suggested retail price for the
10.3-ounce Sara Lee Blueberry Pound Cake and Sara Lee Gingerbread
Pound Cake is $3.99.

For more than 75 years, Sara Lee Desserts has delighted millions
of consumers by providing a wide portfolio of sweet goods, including
cheesecakes, pound cakes, pies, cakes and sweet breakfast items. Sara
Lee Desserts has become an integral part of family gatherings,
special occasions and moments of togetherness with products to fit every
season. For more information about Sara Lee Desserts visit www.SaraLeeDesserts.com
or join in the sweet conversation on our Facebook page at www.Facebook.com/SaraLeeDesserts.

About Tyson Foods, Inc.

Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale,
Arkansas, is one of the world’s largest producers of chicken, beef, pork
and prepared foods that include leading brands such as Tyson®, Jimmy
Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and
State Fair®. The company was founded in 1935 by John W. Tyson, whose
family has continued to lead the business with his son, Don Tyson,
guiding the company for many years and grandson, John H. Tyson, serving
as the current chairman of the board of directors. Tyson Foods provides
a wide variety of protein-based and prepared foods products and is the
recognized market leader in the retail and foodservice markets it
serves, supplying customers throughout the United States and
approximately 130 countries. It has approximately 124,000 Team Members
employed at more than 400 facilities and offices in the United States
and around the world. Through its Core Values, Code of Conduct and Team
Member Bill of Rights, Tyson Foods strives to operate with integrity and
trust and is committed to creating value for its shareholders, customers
and Team Members. The company also strives to be faith-friendly, provide
a safe work environment and serve as stewards of the animals, land and
environment entrusted to it.