Have you ever had the pleasure of watching Mad Men? I am a huge fan of this TV drama series that describes the structure and code of the marketing world of the 1960s and uncovers the concepts of TV, radio and newspaper advertising campaigns and commercials in a fascinating, sticky way. This drama is full of inimitable genius characters. Here we have Don Draper with his hidden split personality, full of secrets, feminism-driven Peggy Olson with her keen desire to rule in a man’s world and many other characters we, marketers, can drive inspiration from. But what I like the most is their feel for marketing, I love the way they put teeth into effective advertising campaigns. Those guys and gals, in real life, wrote a major chapter in the history of modern marketing. I think, every marketer should watch the episode with Don’s Kodak slide projector ad pitch called “Carousel”. Isn’t it brilliant? He pulls on human sentiments but bases it all on his own experience. This helped to add a personal touch to the ad which is essential for today’s marketing approach.Continue Reading >>

Twitter now shows protected tweets in its search results. But don’t worry, not all users will see them. These tweets will be shown only to the user who has the protected account, and to that user’s followers, according to a recent tweet from Twitter.

“If there’s a small website that you think should be doing better in Google, tell us more,” – asked Matt Cutts recently on Twitter. Google notices this survey will not affect rankings, they just want to know about small qualitative websites.Continue Reading >>

Google.com went down on Friday afternoon around 3:50pm PT for about five minutes. Google says you can follow their dashboard for more information about Google services: http://www.google.com/appsstatus. What’s interesting is that, for the 5 minutes that Google servers went down, web traffic fell 40%.

You can now download the latest version of AdWords Editor. The new version supports upgraded sitelinks for enhanced campaigns. With the enhanced campaigns you can include additional details for each sitelink.Continue Reading >>

You should have noticed an announcement on the Google AdWords Keyword Tool interface. It says that, in the coming month, the External Tool will no longer be available and you should use the new Keyword Planner instead.

The new Keyword Planner tool gives data much like the External Keyword tool did but there is one big improvement – it includes searches done within specific geographic areas. If you are into local search, you will appreciate the new tool and we hope some new features will be added before the old External Keyword tool is retired.

The Keyword Planner interface will take some time to get used to, for those familiar with the External Keyword Tool.