Operating income of $397.6 million compared to operating income of
$358.6 million in the third quarter of 2010; and

Earnings per share of $0.86 vs. prior year earnings per share of
$0.77 (which included a tax benefit of $0.05).

Capital Deployment

Board declares fourth quarter cash dividend of $0.23 per share,
reflecting an annualized dividend of $0.92 per share, which represents
an 11 percent increase to last year's annual dividend;

The company repurchased 6.6 million shares of its common stock at a
cost of approximately $173 million; and

Board authorizes the company to increase its previously announced
share repurchase program by $500 million.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ: MAT) today reported 2011 third quarter financial
results. For the quarter, the company reported net income of $300.8
million, or $0.86 per share, compared to last year's third quarter net
income of $283.3 million, or $0.77 per share.

"We continue to be pleased with our performance across our portfolio of
brands in all of the regions of the world. Not only have we continued to
benefit from the strength of our core brands, but this year's big
entertainment property, CARS 2®, is also fueling momentum," said Robert
A. Eckert, chairman and chief executive officer of Mattel. "As we enter
into the all-important holiday season, we remain keenly focused on
execution and delivering growth in our core brands, working to expand
and leverage our international footprint, optimizing our entertainment
portfolio, and building our newest franchise, Monster High."

Financial Overview

For the quarter, net sales were $2.0 billion, up 9 percent compared to
$1.83 billion last year, including favorable changes in currency
exchange rates of 2percentage points. On a regional basis, third
quarter gross sales increased 6 percent in the U.S. and increased 13
percent in international markets, including favorable changes in
currency exchange rates of 5percentage points. Operating income
for the quarter was $397.6 million, compared to prior year's operating
income for the quarter of $358.6 million.

The company's debt-to-total-capital ratio was 33.0 percent. Consistent
with the seasonality of the business, net cash flows used for operating
activities were approximately $322 million in the first nine months of
2011, a decrease of $106 million, compared with a use of approximately
$428 million in the same period in 2010.

Cash flows used for financing and other activities were $586 million in
the first nine months of 2011, compared to cash flows from financing and
other activities of approximately $361 million in the same period in
2010, primarily reflecting increased debt repayments consistent with
scheduled maturities, dividend payments and increased share repurchases
in 2011, as well as the issuance of $500 million of senior unsecured
notes in the third quarter of 2010.

During the third quarter of 2011, the company repurchased approximately
6.6 million shares of its common stock at a cost of approximately $173
million.

Sales by Business Unit

Mattel Girls and Boys Brands

For the third quarter, worldwide gross sales for the Mattel Girls & Boys
Brands business unit were $1.34 billion, up 15 percent versus a year
ago. Worldwide gross sales for the Barbie® brand were up 17
percent. Worldwide gross sales for Other Girls Brands were up 32
percent, driven by the Monster High® and Disney Princess™ doll lines.
Worldwide gross sales for the Wheels business, which includes the Hot
Wheels®, Matchbox® and Tyco R/C®
brands, were up 2 percent. Worldwide gross sales for the Entertainment
business, which includes Radica® and Games and Puzzles, were
up 14 percent for the quarter, primarily driven by growth in the CARS 2®
property.

Fisher-Price Brands

Third quarter worldwide gross sales for the Fisher-Price®
Brands business unit, which includes the Fisher-Price® Core,
Fisher-Price® Friends and Power Wheels® brands,
were $748.9 million, up 1 percent versus the prior year, primarily
driven by sales of Infant products.

American Girl Brands

Third quarter gross sales for the American Girl® Brands
business unit, which offers American Girl® branded products
directly to consumers, were $87.6 million, up 4 percent versus last
year, primarily reflecting sales of products related to Kanani™, the
2011 Girl of the Year®.

Quarterly Dividend

Additionally, the company announced today that its Board of Directors
declared a fourth quarter cash dividend of $0.23 per share on the
Company's common stock. The dividend will be payable on December 16,
2011 to stockholders of record on November 30, 2011. The dividend is the
fourth of four quarterly dividends the Company will pay this year,
reflecting an annualized dividend of $0.92 per share, which represents
an increase of $0.09 per share, or 11 percent, versus last year's annual
dividend of $0.83 per share.

Increase in Share Repurchase Program

The Mattel Board of Directors authorized the company to increase its
previously announced share repurchase program by $500 million.
Repurchases will take place from time to time, depending on market
conditions.

The share repurchase program is one component of the company's capital
and investment framework which was announced in February 2003. Under the
program, Mattel has repurchased approximately 144.7 million shares of
its common stock for an aggregate of approximately $3.0 billion.

Live Webcast

Mattel will webcast its 2011 third quarter financial results conference
call at 8:30 a.m. Eastern time today. The conference call will be
webcast on the "Investors & Media" section of the company's corporate
Web site: http://corporate.mattel.com/.
To listen to the live call, log on to the Web site at least 15 minutes
early to register, download and install any necessary audio software. An
archive of the webcast will be available on the company's Web site for
the next 90 days and may be accessed beginning two hours after the
completion of the live call. A telephonic replay of the call will be
available beginning at 11:30 a.m. Eastern time on October 14 until
Tuesday, October 18, at midnight Eastern time and may be accessed by
dialing +1-404-537-3406. The passcode is 99034862.

Information required by Securities and Exchange Commission Regulation G,
regarding non-GAAP financial measures, as well as other financial and
statistical information, will be available at the time of the webcast on
the "Investors & Media" section of http://corporate.mattel.com/,
under the sub-headings "Financial Information" — "Earnings Releases."

About Mattel

Mattel, Inc. (NASDAQ:MAT) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family comprises such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
fourth year in a row, and was also ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 31,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play." Follow Mattel on
Facebook: www.facebook.com/mattel

Note: This press release contains forward-looking statements relating to
the Company's expected 2011 financial performance. These forward-looking
statements are based on currently available operating, financial,
economic and other information and are subject to a number of
significant risks and uncertainties. A variety of factors, many of which
are beyond our control, could cause actual future results to differ
materially from those projected in the forward-looking statements. Some
of these factors are described in the Company's periodic filings with
the Securities and Exchange Commission, including the "Risk Factors"
section of Mattel's Annual Report on Form 10-K for the fiscal year ended
December 31, 2010 and Mattel's Quarterly Reports on Form 10-Q for fiscal
year 2011, as well as in Mattel's other public statements. Mattel does
not update forward-looking statements and expressly disclaims any
obligation to do so.