The Johnson & Johnson Campaign Balances Humor with Hygiene

Can you remember the last time you saw an entertaining ad for dental floss? I sure as hell can't. The Johnson & Johnson Campaign brings some color into an often colorless genre of advertising. More often than not, the spreads and commercials for dentistry feature a sterile white background with a bunch of text littered on the screen about how you need to buy this brand of floss to save your mouth.

Created by the advertising agency JWT, the Johnson & Johnson Campaign is far less preachy than most. It doesn't make you feel like you've committed a crime if you miss a day of flossing.