Define a video content strategy

Brands that succeed on YouTube make content that provides value to viewers: videos that people want to watch. Billions come to YouTube every day to learn something, do something, feel something—and very frequently, because they want to buy something. Brands can integrate content frameworks to make the message more compelling and guide consumer decisions.

Brands that succeed on YouTube make content that provides value to viewers: videos that people want to watch. Billions come to YouTube every day to learn something, do something, feel something—and very frequently, because they want to buy something. Brands can integrate content frameworks to make the message more compelling and guide consumer decisions.