Kodak And Texas Instruments Show The Next Step In Camera Phone Imaging At 3GSM

BARCELONA, Spain, February 13 -- On stand C10-C19 in Hall 1 and stand B14-B15 in Hall 8 at 3GSM 2006 in Barcelona, Spain, Eastman Kodak Company (NYSE:EK), one of the world’s most recognised brands in digital imaging, and Texas Instruments Incorporated (TI) (NYSE: TXN), the leader in semiconductors for mobile phones, will be demonstrating a technology that will bring improvements in camera phone image quality and increased ease of sharing of camera phone images from phone-to-phone, phone-to-web and phone-to-print.

Kodak and TI have been developing technology solutions for mobile handsets that fully realise the potential of mobile phone imaging to consumers, handset manufacturers and operators alike. The two companies will show solutions that enhance image quality providing more vibrant colours and richer detail using KODAK PERFECT TOUCH Technology running on TI’s OMAP2420 applications processor, a member of TI’s widely adopted OMAP™ platform. This represents the first time that the renowned Kodak technology – previously available only on the company’s printers and select EASYSHARE Cameras – is being made available on a processor to third party manufacturers.

Additionally, Kodak and TI will show how users could more easily generate prints from KODAK Kiosks or share their images and memories on the KODAK EASYSHARE Gallery, also powered by TI’s OMAP2420 processor.

“We have been working with TI to combine Kodak’s experience and expertise in imaging innovation, with TI’s market-leading OMAP™ platform to continue offering better quality images and greater ease-of-use for taking, sharing and printing mobile images,” commented Bruno Suard, Business Development Director for mobile imaging at Kodak. “A mobile phone is always on, always connected and always in the pocket. We are driving the technology so that the camera phone is always ready to take and share high quality images.”

“We were excited to see the significant quality enhancements achieved by the KODAK PERFECT TOUCH Technology running on TI’s OMAP platform. We are delighted to be working with Kodak to improve camera phones for consumers, improving the quality of the image and making it easier for them to download and share images from their phones and with others, which we believe will further boost the deployment and use of camera phones,” said Avner Goren, Marketing Director of TI’s Cellular Systems Business.

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About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

TI is the leading manufacturer of wireless semiconductors, delivering the heart of today’s wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 16 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, GPS, Digital TV, Bluetooth and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP™ application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit www.ti.com/wirelesspressroom for additional information.

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company’s businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com.

Kodak, EasyShare, Perfect Touch and Retina are trademarks of Eastman Kodak Company. OMAP is a trademark of Texas Instruments. Bluetooth wordmark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Kodak is under license. Wi-Fi is a registered trademark of the Wi-Fi Alliance.
2006