Golf awarded the "Golden Steering Wheel" 2013

WOLFSBURG, GERMANY – Nov 14, 2013: Volkswagen’s Golf has
once again secured one of the year’s major car industry accolades,
the "Golden Steering Wheel 2013". The award was presented recently in
Berlin to Dr. Heinz-Jakob Neußer, Member of the Board of Management
Volkswagen Brand for the Development Division. Volkswagen also received the
Golden Steering Wheel for Advertising, with the judges praising the launch
campaign surrounding the new Golf 7. The marketing award was accepted by
Christian Klinger, Board Member for Sales and Marketing of Volkswagen Group
and the Volkswagen Brand.

The internationally acclaimed "Golden Steering Wheel" was awarded by
AUTO BILD and BILD AM SONNTAG for the 38th time as the prize for
outstanding new releases in the car industry. Along with over 200,000
readers, a jury comprising motoring journalists, technicians, racing
drivers, designers and celebrities took part in the voting. The Golf
prevailed over its competitors in the category Small/Compact Cars.

"This new accolade represents both recognition and motivation for us.
The Golf is and remains an undisputed bestseller, of which more than 30
million have been produced to date. We are certain that the Golf, with its
many drive and safety systems, is well equipped for the future in the
coming years", said Dr. Neußer at the presentation ceremony.

The award ceremony also included the presentation of the "Golden
Steering Wheel for Advertising" to Volkswagen for its campaign "Der Golf.
Das Auto." The choice of the best campaign was made by means of a
multi-stage process involving public internet voting, as well as evaluation
by a jury of eleven individuals including representatives from the
advertising sector, media agencies and market research institutions.

"The aim of advertising is to touch people – through authentic,
human, appealing and clear messages. I am delighted that we succeeded so
well in doing that with this campaign and were able to win over not only
the jurors and the majority of the readers, but above all the purchasers of
the new Golf," said Klingler upon receiving the Golden Steering Wheel for
Advertising.

Besides the Golden Steering Wheel, the seventh generation of the Golf
has already won numerous accolades, such as "World car of the Year 2013",
"Auto Trophy", "Best Cars 2013" and a Wheels Magazine “Gold Star
Value Award” for the Golf 90TSI.

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