Caitlyn Jenner's first makeup collaboration is here

It's official: Caitlyn Jenner is getting into the makeup business, beginning with a new M.A.C lipstick called Finally Free. Of the name choice, Jenner said, "I wanted a name that I use, and which represents the community. This is who I am: Finally Free." Talking about beauty, Jenner told M.A.C, "As a guy, I never took presentation as that important, because I didn't care. I didn't care about clothes; didn't like guys' clothes, never really bought clothes. I'd have my wife buy my clothes — if I was married at the time. But now, it's just the opposite. I really enjoy the whole process. I had to do it in the closet for so many years, now I can actually do it and go out."

One hundred percent of sales from the lipstick will go to M.A.C AIDS Fund Transgender Initiative, and you can buy it starting April 7, exclusively on MACCosmetics.com. Thumbs up to Jenner for the pretty rosy nude shade, which she calls an everyday color, chosen because "I want people to use it every day so they have to buy more." Here's to a little family-friendly beauty competition.

See photos of Caitlyn Jenner below:

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Caitlyn Jenner's first makeup collaboration is here

BEVERLY HILLS, CA - FEBRUARY 28: TV personality Caitlyn Jenner arrives at the 2016 Vanity Fair Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 28, 2016 in Beverly Hills, California. (Photo by John Shearer/Getty Images)

NEW YORK, NY - NOVEMBER 09: Olympic gold medalist Caitlyn Jenner attends Glamour's 25th Anniversary Women Of The Year Awards at Carnegie Hall on November 9, 2015 in New York City. (Photo by Taylor Hill/Getty Images)

NEW YORK - NOVEMBER 08: Caitlyn Jenner seen at the Soho House for dinner on November 08, 2015 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)

NEW YORK, NY - NOVEMBER 08: Caitlyn Jenner seen leaving 'Therese Raquin' on Broadway in Midtown on November 8, 2015 in New York City. (Photo by Robert Kamau/GC Images)

LOS ANGELES, CA - OCTOBER 27: Caitlyn Jenner attends Logo TV's 'Beautiful As I Want To Be' web series launch party at The Standard Hotel on October 27, 2015 in Los Angeles, California. (Photo by Tibrina Hobson/Getty Images)

LOS ANGELES, CA - OCTOBER 27: Caitlyn Jenner attends Logo TV's 'Beautiful As I Want To Be' Web Series Launch Party at The Standard Hotel on October 27, 2015 in Los Angeles, California. (Photo by Gabriel Olsen/FilmMagic)

LOS ANGELES, CA - OCTOBER 03: TV personality and activist Caitlyn Jenner speaks onstage during the Point Foundation's Annual Voices On Point Gala at the Hyatt Regency Century Plaza on October 3, 2015 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for The Point Foundation)

LOS ANGELES, CA - JULY 24: Caitlyn Jenner introduces Boy George and Culture Club at The Greek Theatre on July 24, 2015 in Los Angeles, California. (Photo by Tibrina Hobson/WireImage)

NEW YORK, NY - JUNE 29: Caitlyn Jenner is seen in Tribeca on June 29, 2015 in New York City. (Photo by Alo Ceballos/GC Images)

NEW YORK, NY - JUNE 30: Caitlyn Jenner arrives at Patrica Field store in Soho on June 30, 2015 in New York City. (Photo by Raymond Hall/GC Images)

NEW YORK, NY - JUNE 30: Caitlyn Jenner is seen coming out of Patricia Field store in New York City on June 30, 2015 in New York City. (Photo by Raymond Hall/GC Images)

NEW YORK, NY - JUNE 30: Caitlyn Jenner is seen on June 30, 2015 in New York City. (Photo by NCP/Star Max/GC Images)

NEW YORK, NY - MAY 14: (L-R) Diane Sawyer, Caitlyn Jenner, and David Sloan attend the 27th Annual GLAAD Media Awards at Waldorf Astoria Hotel in New York on May 14, 2016 in New York City. (Photo by Bryan Bedder/Getty Images for GLAAD)

LOS ANGELES, CA - JUNE 10: Caitlyn Jenner is wearing a dress from Moschino seen before the Moschino Fashion Show in the streets of Downtown Los Angeles on June 10, 2016 in Los Angeles, California. (Photo by Timur Emek/Getty Images)

WEST HOLLYWOOD, CA - FEBRUARY 26: Caitlyn Jenner and Andreja Pejic arrive at the 25th Annual Elton John AIDS Foundation's Oscar viewing party held at The City of West Hollywood Park on February 26, 2017 in West Hollywood, California. (Photo by Michael Tran/FilmMagic)

RANCHO MIRAGE, CA - MARCH 29: Caitlyn Jenner walks across the fairway of the 9th during the ANA Inspiration Pro-Am at Mission Hills Country Club on March 29, 2017 in Rancho Mirage, California. (Photo by Kelly Kline/Getty Images)