Geography of Google Search

Google News Labs has been inviting data scientists to dig through its massive trove of search data and come up with unique visualizations exploring trends. One of the resulting projects is Explore Adventure which analyzed where and when people in different countries search for locations in other countries.

Developed by data designer Shirley Wu, Explore Adventure takes a deep dive into travel searches from almost 40 countries. While the most searched for locations were cities, Wu also found that searches were influenced by the time of year and in response to specific events. For example, searches in the United States trended towards Naples (Italy) and Barcelona (Spain) in the spring, Cebu (Philippines) and Chiang Mai (Thailand) in the winter.

The animation below toggles between US based searches in the spring and fall. The height of each bar indicates the search volume and the positioning of the countries is based on how far each country is geographically from the United States. As indicated by the legend at the top, the bars are also color coded based on the type of location searched for.

Wu found that searches were not only seasonal but also varied from year to year. US based searches for expensive locations peaked in in the early 2000s and have declined since 2008, the beginning of the financial crisis.

Wu also found that certain museum exhibitions had a strong enough influence that they showed up in search results. She explains the spikes in the graphic below:

Explore

Geography Book Pick

The Look of Maps: An Examination of Cartographic Design is a cartographic classic by Arthur H. Robinson originally published in 1952. The book was based on Robinson’s doctoral research “which investigated the relationship between science and art in cartography and the resultant refinement of graphic techniques in mapmaking to present dynamic geographic information.”