The Third Screen: Innovating Retail for a Changing Consumer

In this session...

How can brick-and-mortar retailers respond to changing consumer habits & growing competition from e-commerce? To Pam Kaufman, Nickelodeon’s CMO & President of Consumer Products, the answer lies in the “third screen” — a hybrid shopping/entertainment experience that offers the best of the actual & virtual. Think VR parties with movie characters or customized 3D printed toys. Join Kaufman & our panel, produced with ZEITGUIDE, as they discuss how “third screen” thinking can help retailers reconnect with consumers.