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Custom Research

Strategy Analytics has one of the industry's best-respected practices for conducting custom studies of customer behavior, requirements and economics for both B2B and B2C programs. Through these consulting engagements, we provide deeper insights into customer behaviors, based on quantitative data that supports confident and defensible strategic decisions.

We employ state-of-the-art analytical techniques, which produces more accurate and defensible data

We bring deep industry knowledge to every engagement, which gives you more informed and grounded results in a shorter amount of time

We integrate and conduct custom primary research on a domestic or multinational level, for more targeted, meaningful insights

Following are the five areas of focus for our Custom Research consulting engagements:

User Experience
Through the custom application of our proprietary research as well as Common Industry Format techniques, Strategy Analytics provides our clients with deeper and revealing insights into their existing or prospective buyers.

Decision Process Research
Strategy Analytics employs a number of research techniques to explore the motivators, processes and barriers associated with buying decisions. We provide clients with insights and recommendation on pressure points for influencing the desired buyer response.

Core Needs Segmentation
In order to understand the underlying drivers of adoption and usage in different target markets, Strategy Analytics uses segmentation analysis to explore the patterns of behavior within a customer base. We can also probe motivations and barriers to adoption based on the situational dynamics of specific groups.

Product Segmentation
Strategy Analytics segmentation research defines the fields of competition based on price, brand, form factor, functional specifications and other key determinants of buyer decisions. We help product planning teams optimize and balance product portfolios and improve market share.

Market Demand Analysis
Strategy Analytics conducts qualitative and quantitative tests to answer critical questions like: "What are the buyer's needs?" "How much are they willing to pay?" "What level of brand share can we win?" We apply ideation, focus groups, simulated shopping and other research techniques to provide the answers that business planners need to execute winning market entry strategies.

Value Proposition Analysis
What is the most powerful value proposition to the customer? Strategy Analytics works with product developers to develop new value propositions through ideation, and then test the perceived benefits through qualitative and user experience studies, and to measure the metrics (?) of market demand.

Pricing Analysis
To provide actionable insights on optimal pricing scenarios, Strategy Analytics' research focuses on addressing specific questions regarding price/demand relationships by segments, pricing trajectories over time, and running scenarios for competitive positioning against current and future products.

Market Resolution and Sizing
Clients often need to resolve markets with greater detail in order to prioritize segments and assess opportunities. Strategy Analytics uses a combination of secondary research and our proprietary knowledgebase of forecasts and market analyses to provide clients with higher resolution perspectives on markets and opportunities.

Market Needs
Strategy Analytics provides clients with analysis and recommendations on changing market requirements and competitive dynamics for new digital products and services. By focusing on the functional benefits of new value propositions, our Custom Research consultants provide clients with a better understanding of user requirements (and unmet needs) driving adoption.

Feature/Function Analysis

For many customers, digital products already offer a bewildering array of features that may hinder the user experience. Strategy Analytics applies user experience analysis and primary research to identify opportunities to optimize feature configurations to meet market segment needs.

Buyer Benefits Analysis
The challenge for product and market planners is to determine which benefits create the most value and for which customers. Strategy Analytics combines quantitative research on user perceived value with user experience analysis to provide benefits metrics that support improved performance.

Market Messaging and Positioning
By developing a clear understanding of the benefits of new products within the customer's digital lifestyle, Strategy Analytics can provide marketing teams with levers to drive product awareness and adoption. Combined with segmentation analysis, our insights and recommendations can improve positioning and performance.