Feature opened on April Fool's Day 1984, in a second floor space at 340 West Huron St., Chicago. In August 1988, the gallery moved to NYC and opened in October at 484 Broome St. In September 1993, Feature relocated to 76 Greene St. and became Feature Inc. in January 1994. The move to 530 W. 25 St. occurred in October 1999.

At all locations, Feature contained two or more exhibition spaces, so that several exhibitions could be presented simultaneously.