Welcome to Automated Marketing Solutions Weekly Marketing Minute Tip. Should you or shouldn’t you? Are you interested in using Social Media as part of your Marketing Strategy but don’t even know where to begin?

We all know that generating leads and building our list/database is the most important thing we can do for our business. There can be little doubt at this point that social media marketing has exploded on the marketing scene. Many companies and business owners are scrambling to get a company presence on Facebook, Twitter, LinkedIn and more. And therein lies the problem, scrambling. Social media should be a complimentary piece of your marketing strategy and like everything else you do in your business it should be integrated into your overall marketing plan. This is because this is one of the best low-cost promotional methods available today that can expose you to very large numbers of people and keep people current on what you’re up to.

Those who ignore the efficacy of social media usually fall into three categories; first, the ones who don’t know much or anything about social media, secondly, the ones who are interested but don’t know how to use it and third, those who don’t believe in the value that a social media strategy can bring to their business.

So here’s the rub. Although we hear about it everywhere we turn, social media is generally unproven. Few companies can probably step forward today and provide statistics on exactly what it contributes to the bottom line. But everyone you talk to will agree on one thing. You should be in the game. Social media cannot be ignored. And finally, to differentiate yourself from the vast majority of businesses out there pursuing this approach all you really need to do is to approach it with a strategy. Here are some tips on how you can go about making this a reality.

First and foremost, get in touch with a company that understands the power of social media and how to use it in your overall marketing plan. Make a decision on exactly how it fits into your business and how it can work with both your prospect and client base. Remember, every media may not be for every company.

Secondly, make sure you understand the concept of the word FREE! The various social media you implement are not free because there is a human cost to maintaining this part of the business. Time is money and someone in your business is going to have to maintain them daily and often many times a day. Why? Currency of message! Once individuals start to track you the last thing you want them to see is stale information and updates. So, if you can do it yourself, costs are limited to only your time and perhaps the expenses involved in hiring a freelance person to help you out. The hope is that the benefits will exceed the cost. But here is one reality that makes it worth the effort. No one can dismiss the fact that it would cost thousands of dollars to buy many new links. The advantage of social media is that it possesses the ability to give you that for free.

Let’s talk about links for a minute so you understand their importance and how you can justify the costs associated with and the importance of dedicating someone to the job of managing your social networking, either in-house or external to it. Remember, the objective is to attract a large number of hits to your site. As the natural hits from trusted domains grow, your site becomes recognized and trusted by search engines. Your person overseeing the social media must optimize your “link-bait” and website structure properly. When this is done you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors. Over time, if you maintain diligence your search traffic will increase. In this manner you are obtaining quality links because people trust the other links they are going to. If you are a citation link then you too are probably worth checking out. Think of it as borrowed credibility.

To ensure that the money you are spending is worthwhile, your next priority should be to make sure you can in fact measure what is actually happening. Empirical evidence supporting and validating the impact of your efforts can be the single most effective tool at ensuring you are on track, tell you what is working and let you know when it’s time for a change.

Whether you are selling products or services or just publishing content for ad revenue, social media marketing is a potent method that can make your business profitable over time. You need to pay attention to it and do it right from the start. Not paying attention to or not participating in it at all could cost you even more in the long run.

To learn more about how Social Media strategies can help you to turn your Prospects into Profits, go to www.YourMarketingRobot.com

Welcome to this week’s Marketing Minute Tip. If you haven’t written much copy because you don’t know how or because you just don’t like to, don’t worry. You see, it’s not nearly as difficult as it looks and I can walk you through the hardest part, writing headlines, in just 3 easy steps. I’ll even go so far as to confess more than 80% of the time you won’t even need an ORIGINAL headline.

And here are the 3 easy steps.

1. Bait the hook. Your copy has to attract your target market. It has to look like the tasty meal they’re prowling for. How do you bait the hook? This is really simple. You just answer the question, “What’s in it for them?” as loudly, clearly and quickly as possible. This works because the average American doesn’t have time to sift through a lot of clutter and clever messaging.

Take a moment and think about it. If the average North American consumer watches about 4 hours of TV a day, that’s about 100 commercials. They drive to and from work, probably with the radio on, so there’s another 25 to 50 commercials. Then there’s all the billboards they pass along the way, the newspaper with at least 200 ads, plus the direct mail solicitations they get every day and of course those wonderful Tele-marketers.

The competition for attention is fierce and that means you’ve got to do your part in creating something that jumps out at your target market, something that screams “Hey, are you this person?” Just think of the World War 2 sign with Uncle Sam pointing at the reader. You need to be THAT DIRECT!

Here are a few examples of Headlines that really work.

How to Win Friends and Influence People

They All Laughed When I Sat Down At The Piano, But When I Began To Play…

Who Else Wants A Vacation Home In Florida?

How I Improved My Golf Swing Overnight

Do You Make These Mistakes In English?

Is The Life Of Your Child Worth $1 To You?

To People Who Want To Buy Investment Real Estate – But Can’t Get Started

Announcing! Own Arizona Land For Only $20 Down and $20 A Month

7 Reasons Why You Should Subscribe To Money Magazine Today

Guaranteed To Go Through Ice, Mud, Or Snow…Or We Pay The Tow

Whiter Teeth In 10 Days

2. Tug on the line. Arouse your prospect’s interests and emotions with the right trigger words. Some good publications to study for this technique include Cosmopolitan, Enquirer, Reader’s Digest, People Magazine and even some newspapers.

When 80 to 90% of the success of any ad depends on your headline, it pays to pull out all the stops like these examples do:

Ten New Sex Techniques Guaranteed To Keep Your Man Happy

The Amazing Truth About Breast Cancer: What Your Doctor Hasn’t Told You

How To Double Your Money In One Year

Lose 10 Pounds in 2 Weeks Without Dieting

Announcing…The First Scientifically Engineered Pool Cue – Tested and Proven, More Accurate and More Powerful Than Any Pool Cue Ever Made

Here’s Why My Race Cars Beat All Others

How To Get Enthusiastic Applause….Even A Standing Ovation…. Every Time you Speak!

How To Publish A Book And Sell A Million Copies

A Lot Of Companies Say They Make The Best Fax Machine – Only One Can Be Right!

3. Use power words. Companies have spent billions of dollars over the years testing which words pull the best in headlines. Here are a few that rank in their top 100:

Free
Protect
This
Suddenly
Life
Only
Just Arrived
Here
Sale
Amazing
Discover
Compare
Sensational
Do You
You
Remarkable
Bargains
Facts You
Miracle
Yes
Hurry
At Last
Last Chance
Bargain
The Truth About
Advice To
How Much
Breakthrough
Do You
How Would/To
Revolutionary
Startling
Magic
Easy
Fast
Stop
Secret
Solve
6 Reasons
Must
Who Else
Why
6 Ways
Should Know
Ultimate
Revealed
Which
Proven

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Welcome to this week’s marketing minute tip.

Today I’m going to give you some insight into a marketing methodology you may not have heard of; RTB or Real Time Bidding!

So what is RTB and why would you want to adopt this method of attracting leads? RTB is a media buying approach RTB refers to the automated auction buying of a single ad space on a website or a video (Banner Impression.) RTB is an auction where the highest bidder wins, but they only pay .01 cent above the second highest bid.

There are 7 different tracking methodologies with RTB and in our next tip we are going to talk about the first one RETARGETING.

If it sounds complicated don’t worry. We are going to simplify this for you in the next few tips and the benefit and end result for you is more profitable sales leads!

Be sure to keep following our tips for some more great information on RTB.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

Welcome to this week’s marketing minute tip.

As we mentioned in our last tip, referrals are a great way of getting new business. In this tip we will provide you with some different ideas to try when you are ready to engage in a referral program.

First you must think of every single one of your customers as someone that could refer someone to you at some point in time so ensuring that your base of clients is happy is extremely important. Scrubbing your list of potential referrers will also tell you which of your customers need more attention. As mentioned in our last tip, your list of prospects may also be a good source of referral. If they haven’t become your customer yet because the timing isn’t right but see value and the benefits of your service/product they could easily be someone that refers new clients to you.

Here are a few ideas:

Workshops are a great way to get referrals. Inviting your clients bring friends and family along to your workshops/dinner workshops/webinars/seminars is a great way of getting new prospects

Direct referral program which can be introduced in your newsletter or regular email contact or in person. Rewarding with ie, a month of the free service they currently have with you. Or, offering a trial on a new service or product you have if they refer someone to you. This keeps your client engaged in using your services and gives them the opportunity to try out something new you may have just introduced.

Partnering with a non profit community organization so that a percentage of proceeds when someone buys from you go to that organization. That organization in turn will be happy to refer you.

These are just a few of the many different types of referral strategies. There are many referral strategies and programs available. Check out referral programs in your niche market that have been successful. Survey your customers on how they feel about referring and what types of rewards they would like to see. Do your homework before putting a referral program in place.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please visit our products page.

P.S – CLICK HERE if you would like to book a consultation call with us!

Welcome to this week’s marketing minute tip.

Today I’m going to talk to you about generating Grade A targeted leads with Retargeting.

How many customers do you think you would have if every single person that visited your website became a client? Probably way more than you could ever handle, but how profitable would it be for you if you could at least convert a higher percentage of those visitors into clients? And how awesome would it be to deal with only prospects that meet your criteria; qualified leads and no more tire kickers!

Wouldn’t it be great if you could send out a visual ‘internet ad’ automatically and consistently to every person that has visited your website? Heck they came to your website the first time for a reason and for some reason they didn’t stay or haven’t been back. So why don’t people come back? Maybe it wasn’t the right time, maybe they were just curious or perhaps it was just too much information to sort through? Whatever the reason, once they’re gone, how do you get them back there again? Let me ask you a question. What would you do to get a second chance at delivering your message and converting those hard earned leads that you likely paid a lot of money to get? Like most types of advertising you don’t convert them the first time they see something from you. Here’s the key to converting your website visitors into buyers and sellers; by having your message consistently in front of them!

AMS’ retargeting strategies can help you in advertising to everyone who has visited your site. It’s as simple as this. While they are surfing other sites across the web your banner ad that includes a clear call-to-action can appear, encouraging them to come back and request your free reports. Why would you do this? Like every other good marketing campaign it starts to build trust and familiarity and keeps you in front of them. We talk about it over and over again in our strategies. Staying in front of your prospects and customers is key. It encourages them to go back to your website for more!!! With a compelling banner ad, it gets them wondering what they missed when they were on your website the first time.

AMS can help you find your Grade A’ leads by delivering the right message, at the right time, to the RIGHT PROSPECT for just pennies on the dollar!!!

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

Welcome to this week’s marketing minute tip.

Getting new customers can be difficult, expensive and time consuming so why not use all of your resources at hand? What a better way to get new customers than referrals. We all know that “word of mouth marketing works. Referrals may come from people you already have an established relationship with. These are people that have used your products or services and have seen positive results. Referrals may also come from people that haven’t bought from you yet (timing not right) but are getting your regular information and have an established level of trust with you or have heard about you from others.

Referrals can also come from friends, relatives, casual acquaintances and business associates. This is why it’s important that the people in your life know what you do. They should know what you do and what you have to offer. They might not have need of your services but they have other friends and relatives that could be your next customer. These are casual referrals but every business should consider taking it to the next step and engaging in a structured client referral program.

Aside from the obvious of growing your network, a well planned and structured referral program can further strengthen your relationships with your existing clients and set you on a quicker path to more ideal clients.

There are some things you will need to consider before putting a referral program in place:

How to track the referrals and ensure that the person that referred your service is being compensated as per your agreement with the

Will you run specials, promotions or events to encourage your existing clients to refer you or how will you be reaching out to each of your clients?

What are you going to offer as an incentive or reward for each referral.. For example, it could be discounts on your existing service or free service.

Will you entertain the idea of doing reciprocal referrals. So for example, if your clients are made up of different niche markets, will you agree to refer them in return

How will you handle referrals that aren’t a good fit for you or your business? Will you pass them on to others with a better fit and will you still compensate or reward the person that did the referral for that particular lead

Will you also include your PROSPECTS in your referral program. Often your prospects are not ready to buy but may know of others that could use your service right away.

Some of my most profitable, long standing clients over the years have come from referrals. Maybe your next client will come from one too!

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please visit our products page.

P.S – CLICK HERE if you would like to book a consultation call with us!

Welcome to this week’s marketing minute tip.

No doubt you ARE tired of chasing the hard money, the new customer, aren’t we all? But as I’ve said before, the now money is sitting right there in your existing client base. If you aren’t already tapping into the now money in your business, it probably means you aren’t in regular contact (i.e. 2-4 times per month) with your client base. In fact, depending on when they last purchased from you, many of them may barely remember who you are. If they don’t remember you they likely will not buy from you again and they sure as heck won’t refer you to their friends and relatives. I’m sure I don’t need to tell you that selling more or again to your existing base of clients and getting referrals is a crucial component in the growth of your business.

Many business owners find themselves in this position. It’s easy to get focused on getting new business and once you have converted the sale, on to the next one. Embarrassing as it may be, it’s very important to get back in front of the customers you may have unintentionally neglected or ignored. So how do you make that connection again and renew the relationship without looking like you’re begging for another sale?

You can start by sending an email or letter apologizing for not being in touch more frequently but you have been side-tracked slightly by the sudden growth in your business or changes in staff (whatever it may be), but at the same time letting them know that they are a valued client and you haven’t forgotten about them. You can offer to send them something that costs them nothing but keeps them up to date with what’s going on in your business and helps to keep you and your company name in front of them and top of mind. A newsletter is a great example of how to do this or invites to educational workshops or free reports.

It’s very important once you do reach out and reconnect with them to continue to do so, on a regular basis. Remember these are clients you’ve probably neglected for quite some time and they’re not going to pick up the phone or walk in your store just because you finally got around to contacting them again.

Touch them multiple times in rapid succession to let them know you’re serious about reconnecting and, trust me, they’ll start to listen. And whatever you do, DO NOT drop the ball again. They may forgive you once but your actions will mean more than your words.

And the great news is you can easily put all of this on autopilot by investing no more than a few hours of time. With the right automated marketing system in place to pull templates from, you can send, track, and process each communication or piece for an entire 12 months without having to think about it constantly!

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please Click Here.

P.S – CLICK HERE if you would like to book a consultation call with us!

Welcome to this week’s marketing minute tip.

Today I’m going to talk to you about Targeting and attracting the perfect client.

I’m sure you’ve all heard of the term spray and pray. How often have you felt desperation to just do something to get the word out there about your product or service? You fire out a bunch of your material to anyone and everyone that seems to have a pulse. While it is admirable that you are doing SOMETHING you are throwing good money after bad. While you will no doubt get some leads from this practice, this will likely be the scenario; you spend a lot of time and money sending out a lot of stuff just too get in front of a small percentage of people that would truly want or could really use your product or service.

Doesn’t this sound like a better scenario? Target a specific audience so you can focus the message to that particular audience with the wants and needs of your product/service rather than a message addressing multiple segments at the same time. The benefit to you by doing this is that you will generate more interest with your advertising dollar because the message will be relevant to the audience.

This can all happen by using sound targeting methodologies. Knowing your demographic is key to ensuring you get the right prospect in front of you. Everything from gender, age group, marital status, children, special interests, geography, etc.; all of these things come into play while prospecting for the right client. First and foremost as a business owner it is your job to create the best possible leads that are needed to turn a profit.

AMS target marketing strategies can help you in advertising to everyone who fits the profile of your ideal client. Getting prospects is important but getting the RIGHT PROSPECT is critical! Using sound targeting methodologies can do just that.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

Welcome to this week’s Marketing Minute Tip. Now, as staggering a statistic as the subject line is suggesting, it is true. But the reality of the question is more complicated than the solution!

You see, there are two types of advertising “Image” advertising and “Emotional Direct Response” advertising. The first touts your products, services, title, and other aspects of your business that are important to you but NOT to your prospects and clients.

The second, and more valuable of the two, focuses on your prospects’ REASONS WHY they buy from you.

For example, your typical image style ad for a chiropractor talks about how great the doctor is, their credentials, philosophy, mission statement and so on.

Emotional direct response advertising talks about your prospects’ wants and needs and the solution you can provide to them.

For example, if I pre-arrange my funeral, am I buying a plot to be buried in, or am I buying “Peace-of-Mind” for myself and my family? If I purchase an air conditioner am I buying a piece of cooling equipment or am I investing in a comfortable environment so I can sleep at night? If I buy a house, am I buying shelter for my family or a home for us to make memories in?

Technically the answer is both. However, it is the latter response that is the correct one. And it is this one that your customer will connect with when they make a buying decision. Once you see the connection from this perspective you will better understand your customers’ Buying Motives. And understanding the buying motive will ensure that you are marketing your products and services in the most productive way possible.

If it turns out you’ve been pitching the object or service all this time instead of the need or want that product or service solves don’t be too frustrated. It’s never too late to get on the right track. And this is one reason why I share these Weekly Marketing Tips. AMS tries to introduce exactly how you can use all aspects of Marketing Tips ad Technology to close more sales than you probably ever dreamed possible.