Tiffany & Co.'s senior vice president for strategy and business development to depart in strategy realignment

Tiffany & Co. ​ has announced that Jean-Marc Bellaiche, Senior Vice President Strategy and Business Development, will leave the company at the end of March.

Bellaiche will not be replaced in effort to better integrate the brand's non-jewelry categories with its core product lines - Instagram: @tiffanyandcoBellaiche, who is currently in charge of business innovation for the brand’s non-jewelry categories, including watches, fragrance, leather goods and eyewear, will not be replaced.

The choice is part of Tiffany’s ongoing strategy of better aligning these other lines with its core jewelry category, and, as such, employees previously working under Bellaiche will report directly to other members of the brand’s management. Bellaiche’s primary role over the next few months of transition will involve assisting these managers as they take over his responsibilities.

Bellaiche joined the company in 2014 and has been in his current position since May 2015. In December of last year, he oversaw the renewal of a license with Luxottica, allowing the Italian eyewear company to develop, produce and distribute sunglasses and prescription frames under the Tiffany & Co. brand for another ten years.

Prior to Tiffany, Bellaiche worked for over twenty years at the Boston Consulting Group, serving in a number of different management roles.

As part of the drive for greater product-line integration, the artistic direction of Bellaiche’s categories, which were formerly developed by a separate creative team, was already handed over to Reed Krakoff, Chief Artistic Officer, last year. Krakoff, in his newly created role at Tiffany & Co. since February 2017, revealed his first homeware and leather goods line for the brand in November.