The logo of FutureBrand for the “ICC Cricket World Cup 2015”. It is not very popular here, but cricket is a sport that has many fans, especially in countries that have historically had to deal with the United Kingdom during the colonial period. FutureBrand designed the logo of the 2015 edition of ICC Cricket World Cup, a sporting event that will be hosted in New Zealand and Australia.

The brand identity was developed relationships with the indigenous cultures of the two countries. The selected motifs are: