How to automate this?

We recommend creating new Single Keyword Ad Groups (SKAGs - this is a PPC strategy we pride ourselves on) and automating the keyword search and SKAGs creation process.

You can set up your AdWords script to:

Search for keywords that have a specified impression threshold

Create new SKAGs with associated keyword match types

Create new ad copy

Another recommendation is to set up your AdWords script to automatically research, identify and create new display network placements.

Automated Bidding - Lower Your CPA and Increase Your Margins

Automating your bidding process can help you reach your CPA goals quicker, faster and better… and who doesn’t want that?

With tools like Acquisio or Marin Software, you can not only automate your bidding process, but you can achieve lower cost per clicks and lower CPAs.

Here’s what a Marin dashboard can show you:

You can maximize margin outcomes through automated bidding.

For ecommee-commerce, automated bidding can be especially useful since costs and margins are what make or break your generated profits.

For lead gen and SaaS sites, automated bidding can be useful too, so long as you tie the bid costing and stats back to how they affect your bottom line.

Automated PPC Rules/Scripts - Do More with Less Effort

You have more options than you may think when it comes to creating automated rules and scripts within your PPC campaigns.

You don’t necessarily need to hire a development team to program your scripts using fancy expensive SaaS solutions (unless you wanna get fancy, of course).

In Google AdWords you can set up automated rules, which allow you to make changes in your account automatically based on set conditions of your choice, like ad status, budget and bids.

Here’s what an AdWords automated rules dashboard looks like when all set up:

You can set up various rules, frequency and email notifications.

Automated Ad Testing - Finding Ad Testing Combinations for You

With so many combinations and options of what to test in your ads, it can be quite the daunting task to work out which pieces to mix and match in your ad variants.

Between ad copy, images, locations, devices and days of the week, automating the setup process for your various ad combinations can make your life that much easier and your testing results that much more accurate.

Johnathan Dane is the founder of KlientBoost, a no-nonsense, creative kick-ass AdWords and landing page agency that hustles for results and ROI. If you thought this article was good, you should see what he’s writing on their company blog.