FIRST LOOK: Eddie Cibrian Strips Down for Charisma

Talk about a sexy bedfellow! The Playboy Club‘s Eddie Cibrian stars in the latest campaign for Charisma bath and bedding products, in a series of ads set to hit magazines in October. The handsome actor, who married LeAnn Rimes in April, poses in various states of undress in his photos, even donning a robe — and jumping into a tub! Cibrian has never been shy about flaunting his toned physique: he hits the beach with his new wife quite often, and to stay in shape, regularly visits the gym (and even the slopes in the cold winter months). Cibrian follows in the footsteps of some smoldering past spokesmen: Sex and the City‘s Jason Lewis and Halle Berry‘s ex Gabriel Aubry have both been in the buff for Charisma, too. Find the line exclusively at Bloomingdale’s — and keep an eye out for Cibrian’s multi-media campaign this fall. Tell us: What do you think of Cibrian’s sexy shots? —Kate Hogan