A new underground music festival, due to be held in Prestatyn next month, has been cancelled.

Organisers of ‘Safe as Milk’ say low ticket sales for the three-day festival at Pontins had forced the company to go into liquidation. A creditors’ meeting has been called for Monday 25th April.

Customers who have already brought tickets will be able to claim full refunds. The festival line-up included Butthole Surfers, Jeff Mills & Tony Allen, Actress, Demdike Stare, Karen Gwyer, Princess Nokia and Dopplereffekt.

In a statement, Safe as Milk said: ”Despite the widespread excitement about the event, we’re sorry to report that ticket sales have not reached a level to make the event viable so, despite our best efforts, we have no other option but to cancel.

”We would like to apologise to all the customers, artists, partners and suppliers that have been let down by this situation. We felt we should take this decision now in the hope of minimizing inconvenience to all involved.”

Last year, a three-day All Tomorrow’s Parties event was moved from Pontins’ Prestatyn to Manchester before it was cancelled. Another ATP festival, curated by writer and comedian Stewart Lee, went ahead at the holiday camp before the company fell into administration last June.