DVD Sales: New Year's Eve Makes a Joyful Noise on the Home Market

May 15th, 2012

New releases dominated the top of the DVD sales chart this week. This includes two films that could make a claim for first place: Joyful Noise and New Year's Eve. Joyful Noise led the way in terms of units at 399,000 units to 390,000 units, but New Year's Eve led the way in terms of raw dollars at $7.02 million to $6.38 million. Given their respective production budgets, this is a good start on the home market.
Haywire opened in third place with 196,000 units / $2.94 million. The film struggled at the box office, despite its reviews, but I was hoping it would find a bigger audience on the home market. Contraband fell from first to fourth with 138,000 units / $2.76 million over the week for totals of 608,000 units / $10.28 million after two. Mission: Impossible - Ghost Protocol fell to fifth place with 116,000 units / $1.74 million for the week and 991,000 units / $15.19 million after three. Had it opened with that amount, I would not have been surprised. Fortunately, it is selling much better on Blu-ray.

The only other new release to chart was Bubble GuppiesDVD debut, which placed twelfth with 53,000 units / $685,000. This is excellent for a preschool DVD.