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"Breast-feeding is in a revival. For years, advocates have worked behind the scenes to bring mothers and babies back to a basic starting point.

"'People are really getting it -- that this is really what makes sense,' said Lin Cook, an advocate on breast-feeding issues and certified lactation consultant. 'Once a woman sits down and breast-feeds her child, then she knows this is the right thing. It's a bonding experience. You can't buy it.'"