10 steps to creating a winning PR plan

Coordination and specifics throughout are essential for crafting a winning campaign

Creating a public relations plan takes time, knowledge, and understanding of your company’s or client’s needs and wants. Here are some steps to ensure you capture those elements in the plan-creation process and that you create a relevant and useful plan for your company or client.

1. Know your company’s or client’s current situation. This is essential to knowing where the company stands, where the company is able to go, what the company’s market/industry looks like, and what direction the company is headed. It puts things in perspective.

2. Know your resources. This can be a part of the first step, as it is a part of the situational analysis needed to understand where your company or client stands. This can help you better build your tactics and strategies while considering budget, time, and other resource limitations.