Analytics and Optimization Features Within Adobe CS5

Adobe is wasting no time making the most of its acquisition of online business optimization software Omnniture, announcing that several key analytics and optimization technologies have been tegrated into Adobe Creative Suite 5.

“By making Omniture technology available from directly within Creative Suite 5, Adobe is empowering its customers to easily create, deliver, measure and optimize campaign effectiveness across virtually any digital platform or device,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Today’s successful online strategies must be centered on increasing the engagement, personalization and relevance of the end-user experience. Businesses who recognize this will benefit from increased ROI from their digital marketing efforts, stronger customer relationships and improved quality of the services and experiences accessed by their customers.”