In the previous year, 2008-2009 – which then included just four private DTH platforms - the Indian Government reportedly, raised INR 893 million. At that point, Bharti Telemedia (operators of Airtel Digital TV) and Bharat Business Channel (Videocon d2h) had not launched their satellite TV services.

The DTH market players were all required to pay a one-time entry fee of INR 100 million, in addition to the annual licence fee.