SKYKAST – Airport Advertising

Digikast gives your business the ability to advertise at the Lake Charles Regional Airport, a brand new, top of the line facility with many prime terminal advertising locations and an amazing potential for growth. There are currently two airlines flying out of the airport, United and American Eagle, with plans in the works to obtain a third airline.

Advertising at the airport provides your business with the opportunity to reach target demographics for maximum effectiveness. Increased airport security causes travelers to spend longer periods of time in airport terminals, providing your advertising message with a captive audience. Over 10,000 consumers traverse through the Lake Charles airport each month; most of them travel for business purposes, a key demographic for the hospitality industry.

Eighteen percent (18%) of airline travelers have an annual household income of $100,000 or more, compared with only ten percent (10%) of average Americans. Fifty-one percent (51%) of airline travelers have a household income of $50,000 or more per year; by contrast, only thirty-seven percent (37%) of average American households reach that level.

Airline Travelers are sophisticated shoppers. Airline Travelers are more likely to have a propensity for designer clothes, luxury cars and cutting-edge personal digital devices. They also shop more often online and spend more when they do shop.

Forty-six percent (46%) of Airline Travelers are spending more time at the airport, with fifty-one percent (51%) spending thirty (30) minutes or more at the airport before going through security, and sixty-eight percent (68%) spending an additional thirty (30) minutes or more in the terminal while waiting to board their flight.

With this captive audience, during longer airport waiting periods Airline Travelers take the time to read advertisements. Seventy-two percent (72%) of Airline Travelers who recall noticing airport advertising displays said they take the time to read them. Frequent Flyers don’t view these messages with a jaded eye either: eighty-two percent (82%) say they take the time to read airport advertising displays.

Frequent Flyers are a highly lucrative target demographic for your advertising, as they are over three times as likely to live in a household with an average income of more than $100,000. As such, Frequent Flyers are the most affluent travelers, with thirty-three percent (33%) having an annual household income of $100,000 or more. Sixty percent (60%) of Frequent Flyers live in households earning $50,000 or more per year. Fifty-eight (58%) percent of Frequent Flyers are male, and sixty-one percent (61%) are between 25 and 54 years of age, making the airport an excellent place to target this valuable demographic.

Airline travelers spend less time watching television than those that do not fly. Also, more Americans fly than read major magazines, an excellent example of the surprising reach of airport advertising compared to traditional media.

Airport advertising that runs for three months delivers double the reach of a one-month campaign. Eleven percent (11%) of Americans fly during an average month, but twenty-one percent (21%) of Americans fly at least once during an average three-month period. Eighty-one percent (81%) of Frequent Flyers can be reached at least once during a three-month airport advertising campaign, as they have taken at least one flight in the past three months. Fifty-one percent (51%) have used air travel in the past month.