The LuxSci FYI Blog

by Erik Kangas, PhD, CEO

Posts Tagged ‘spotlight’

When using a service, such as LuxSci High Volume, to send hundreds of thousands or millions of email messages for legitimate email marketing purposes, one the the first questions customers have is “what email program do I use to send?” They often assume that they can “just use Outlook” or some other desktop email program. But can they?

The answer is “Yes” …. and …. “no” (e.g. it depends). Here we will see the up and down sides of using a regular desktop email program for email marketing.

Customers are constantly referred to us with a specific requirement: The need to send newsletters, marketing materials, or semi-bulk email messages … but in a HIPAA compliant way.

Typically, it is not just the HIPAA-compliant sending that they need (e.g. as provided by our Premium High Volume service), they also need a user interface for composing the messages, sending, tracking opens and clicks, etc. It turns out that the vast majority of email marketing systems out there do not offer compliant sending, nor do they offer a compliant campaign management and tracking interface. This makes it very difficult for organizations in the health care sector, and all of their business associates, to use email marketing effectively when PHI may be involved.

LuxSci’s High Volume bulk mailing service enables sending vast quantities of email for marketing and transactional purposes. This service is quick and easy to use and includes lots of reporting features. However, you still have to use some email program or service for composing your messages, managing your mailing lists, and managing their sending through the High Volume SMTP service.

The service works with most every bulk mailing software package and even regular email programs like Thunderbird and Outlook. This makes it perfect for customers who already using some such program. However, we have found that many customers do not have any tools for managing their bulk mailing campaigns and want a simple but powerful web based system for this purpose.

The LuxSci Spotlight Mailer is just that, an extremely feature rich, web-based, email marketing service that can be plugged into LuxSci High Volume, Premium High Volume, or regular outbound email service for you.