Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.

Planning in the Shadows of Google Caffeine

And like in the situation to which I was referring, the strategy has been effective (well, it will be right up to the point where the marketing plan will be defined and I have to reshape my plans).

But here’s the fear that is starting to dominate my SEO planning:

Where has Google Caffeine gone?

Remember Google Caffeine? It’s only supposed to be the biggest single solitary change to Google’s indexing servers….ever.

A Reminder of What Google Caffeine Is

For those who have forgotten, before the PR nightmare better known as Google Buzz took over the Mountain View-based company’s 2010 headlines, Google Caffeine is going to be the new indexing system that’s going to determine SERPs. Google offered users trips into the sandbox to see how the indexing could change.

We were told that the Change would happen sometime after the 2009 Holiday Season. The change was announced to affirm webmasters that the company learned their lesson when it comes to changing the algorithm during the biggest online shopping season of the year.

And to this point, they haven’t gone against their announcements. It is after the 2009 Holiday Season. The change did not occur before.

But now it’s March 2010 and the implementation of Google Caffeine has not occurred – that we know of.

Since the fallout from Google Buzz it’s been quiet.

Too quiet

Not much chatter on Google Caffeine to be found. And that has me worried. At the writing of this post. The words “Google” and “caffeine” still aren’t threatening to crack Twitter trends any time soon. Even as SMX West is underway.