PMA 2010 Report

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PMA 2010 Report

Sunday 31st, January 2010

Posted by: Dennis Hissink

CES 2010 - Lexar Media announced additions to the Professional line of CompactFlash (CF) and Secure Digital High Capacity (SDHC) memory cards for an enhanced imaging experience. Lexar has increased the capacity of Professional 300x CF cards to 32GB, and Professional 233x CF cards are now available in 16GB and 32GB capacities. In addition, the Lexar Professional 133x SDHC card has achieved a Class 10 speed rating. The improvements to the Lexar Professional flash memory line allow professional photographers and advanced enthusiasts to capture more high-resolution images and high-definition (HD) video with their digital SLR cameras.

Lexar Media announced the launch of its flash-based, backup drives, Lexar Echo SE and Lexar Echo ZE. Designed to protect valuable data on netbook and notebook computers, Echo SE and ZE backup drives from lexar Media provide users with portable, easy-to-use file backup solutions for their mobile lifestyles. High-performance Echo SE is an ultra-portable drive that easily plugs into a computer’s USB port to perform automatic backup and transfer of files, at read speeds up to 28MB/s and write speeds up to 10MB/s.

Lexar, introduced Professional UDMA (Ultra Direct Memory Access) memory cards, the latest addition to the company’s award-winning Professional line of high-performance cards. When paired with a UDMA-enabled device, such as Lexar’s new Professional FireWire 800 Reader, UDMA cards improve the professional photographer’s digital imaging experience by reducing the time needed to download captured images to a destination computer. In addition, the benefits of Lexar Professional UDMA memory cards extend well beyond card-to-computer transfer rates, to improved in-camera performance in several UDMA-enabled digital camera backs and digital SLR cameras expected to be announced later this year.

Lexar, introduced two new professional-grade flash memory card readers designed to deliver increased download speeds from the card to a computer. One reader features a new and unique industrial design and is fully compatible with two new flash card interface standards: Ultra Direct Memory Access (UDMA) CompactFlash , a high-performance flash memory protocol based on the CompactFlash form factor, and Secure Digital High Capacity (SDHC ), a memory standard that supports capacities of 4GB and higher in the Secure Digital (SD ) form factor. The second reader is an upgrade to Lexar’s already-existing stackable model that allows for concurrent download of information from multiple flash memory cards.

Lexar, a leader in advanced digital media and accessories, today expanded its professional product line with the introduction of a 133x speed-rated Secure Digital High Capacity (SDHC) flash memory card designed for professional and high-end amateur photographers who demand the freedom and flexibility to quickly capture a large number of high-resolution images with SDHC-enabled digital cameras. Delivering a minimum sustained write speed capability of 20MB per second, Lexar Professional SDHC cards allow photographers to capture more images while spending less time changing memory cards. Lexar Professional SDHC cards will be available in March.

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).