About Sonoma VITA

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The best of Sonoma County in one epic weekend of music, food, beer, wine, cycling, running and family fun.

Come and listen to Echosmith, Coast Modern, Foreign Air, Lungs and Limbs and other great live music in Old Courthouse Square. The event is open to the public, and FREE. Ancillary experiences such as Levi's GranFondo, the Downtown Mile Run, Gerard's Paella Festival and the Sonoma VITA Beer and Wine Festival are available for purchase.

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The Name

We were once simply "Levi's GranFondo". Now Levi's GranFondo is becoming a part of something much bigger. Please welcome Sonoma VITA: The best of Sonoma County in one epic weekend of music, food, beer, wine, cycling, running and family fun.

Sonoma VITA gets its name from Italian Cycling culture which is what inspired Levi's GranFondo from the very beginning. Vita (vee-ta) means “life” in Italian.

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Our History

Since the beginning, we've focused on building the best day out on two wheels. In the last nine years of producing Levi’s GranFondo, we feel that we’ve achieved that goal – each year better than the last. That’s due in no small part to our hometown of Santa Rosa. Surrounded by natural beauty, we're fortunate to live in a community with many creative, hardworking folks dedicated and focused on perfecting their craft and poised to play host for visitors from around the world.

It's time for us to widen our arms a bit and make something that embraces not only the best riding in the world, but the best of everything we have to offer.

Sonoma VITA is our new odyssey.

We often get told our ambition may be too much. For us, that usually means we're doing it just right: riding big, loving hard, and living life to its fullest, as anyone in Santa Rosa, visitor or resident, should do.

Please join us October 4th through 7th, for the first ever Sonoma VITA, our take on the best day in Sonoma County.