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This region of the brain stores extinction memory, which works to suppress the emotional response to drug, cues, according to Jamie Peters, the lead researcher of the study.

"Extinction doesn't overwrite the original memory. It just helps suppress the pathological component of the response," explained Peters.

The team wanted to know if the response to drug cues associated with the dopamine rush of cocaine could be suppressed when the extinction memory region was activated.

To test their hypothesis, they obtained viruses carrying the DREADD gene.

The viruses work by inserting the DREADD gene directly into the genome of cells, causing them to grow receptors on their surface that are normal except for a slight alteration.

These receptors express a protein encoded by the DREADD gene that allows them to be activated by a single drug designed to bind that protein.

In this case, the Peters lab infused a virus carrying a DREADD gene designed to change surface receptors on neurons.

After the neurons were infected, they would fire in response to administration of the designer drug. Because the body's other cells had not been infected with the DREADD gene, they would remain unaffected.

"This new approach for treating drug addiction is exactly what is needed because it is targeted to a specific circuit in the brain regulating addiction. This may allow the circuit to be selectively regulated with minimum side effects on other circuits and brain functions," said Kalivas.

The researchers allowed rats to self-administer cocaine by pressing one of two levers, one active and one inactive.

Once a rat pressed the active lever, cocaine was delivered along with a brief audio tone and a pulse of light that would serve as the drug cues.

After a series of daily cocaine exposure sessions, the rats had learned to associate the simple drug cues with cocaine availability.

Then they were removed from the drug. Next a surgical technician infused virus carrying the DREADD gene directly into the rats' ventromedial prefrontal cortices.

After two weeks of cocaine abstinence, the rats were placed back in front of the two levers in ten daily sessions, but this time the levers produced neither cues nor cocaine.

The next day, rats were subjected to a relapse test where the cues were returned. Before testing, half of the rats were given designer drug and half were not.

Next, rats underwent an additional relapse test where they were given a low dose of cocaine to trigger relapse.

The experiments worked. Rats that were given the designer drug relapsed less in the presence of drug reminder cues.

However, when exposed to cocaine again, rats relapsed regardless of whether they were given the designer drug. In other words, Peters' hypothesis was correct: rats with activated extinction memories weren't as susceptible to relapse triggered by cocaine-associated cues but were still vulnerable when exposed to cocaine again.

This study shows that it is possible to use this technology to target a small population of cells in the brain that is important for regulating addiction, thereby inhibiting the drive to relapse to addictive drug use.

In the future, Peters hopes that safe and effective viruses of this kind can be infused into the brains of human addicts during neurosurgery.

A person would simply take a pill to activate the extinction memory region of their brain, helping them to suppress the urge to seek out drug in the face of those reminder cues.

Since extinction memory isn't as powerful as the emotional response to a drug, this strategy could work when paired with effective psychological counseling approaches such as cognitive behavioral therapy.

Clinicians interested in using DREADDs in humans will have to remain patient, however. DREADDs have to be designed to match drugs that suppress only memories of drug cues while leaving other memories unaffected.

And the crystal structure of newer human-appropriate designer drugs bound with the special receptors is being actively investigated in order to visualize exactly how they might work some day in patients with cocaine addiction.

"Certainly within my lifetime I would expect to see these virus-mediated gene therapies start to be used in the brain, in a neurosurgical setting. You can envision a person ultimately taking a pill to activate this very specific part of his or her brain," said Peters.

The study was published in the Journal of Neuroscience.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)