Happy New Year! As a follow up to The Best Words: A Guide to Effective Tweeting, The Trump Way, which we published late last year, we’ve pulled together this fun infographic outlining how Trump gets out his message, and what is it about his tweets that make them...

It certainly has been a unique year thanks to a president who uses language like no other. So it was only a matter of time before we threw our hat into the ring of all the Trump commentary out there. Today, we are launching The Best Words: A Guide to Effective...

We were invited to share our thoughts for a piece about the ever-expanding top level domain space. Christopher Hofman Laursen’s piece on the European Domain Centre’s blog is packed full of information about top level domains, and tips from many of the best...

We were interviewed by Crain’s New York Business for a feature article on the business of brand naming. Senior reporter, Matthew Flamm, asked us to comment on a few examples of successful, and not so successful, brand names. Here’s the original article....

As a professional brand namer, I have had the chance to name all kinds of things. Hit game consoles. Popular TV brands. Cool cars. Big banks. Creative agencies. Even medical devices. So when telling people about my work, the question naturally leads to, well… what did...

Here’s a nice little shoutout to Tanj in the Washington Post from our friend and colleague Ellen Lutwak (@namegirl). She was recently featured as a namer-extraordinaire in an article and was kind enough to mention us. Thanks,...