An artist and facilitator collected attendee signatures on the art piece, which featured tiles that made up the Bayer HealthCare logo covered by clear magnetic discs. For each signature, a donation was made to the AAD’s Camp Discovery charity, which creates a one-of-a-kind camp experience for kids with skin diseases.

Other booth amenities included spa water (pineapple, cucumber and melon) offered to attendees, subtle aromatherapy, and an area where attendees were given a demonstration of a product’s new concierge service under an audio dome.

The fact that Event Marketer received the most entries in the program’s history this year, makes the achievement that much sweeter.