Jun 23 Interactive Puss

Netflix has added interactive storytelling features to two children’s titles, Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile. The streamer has slotted branching narrative episodes into the programmes, allowing viewers to control how stories pan out.

The i-series will initially be available Netflix only on newer devices such smart TVs, streaming players and gaming consoles, along with iOS kit using the latest version of the Netflix app.

The company says kids’ programming space is a natural place to start with interactivity since kids are eager to play with their favourite characters and are inclined to tap, touch and swipe at screens.

“Content creators have a desire to tell non-linear stories like these, and Netflix provides the freedom to roam, try new things and do their best work,” says Carla Engelbrecht Fisher, director of product innovation at the firm. “Being an Internet-based company enables us to innovate new formats, deliver at scale to millions of members all over the world on multiple device types and, most importantly, learn from it.”