Encoding.com Announces Video Encoding for Roku Developers

SAN FRANCISCO, Nov. 2, 2011 /PRNewswire/ -- Encoding.com, the world's largest video encoding service, today announced that the company is providing video encoding that makes it super simple for developers to create a video channel for Roku, the leading streaming platform.

Because Roku is an open platform, anyone can create a content channel for the Roku Channel Store. Using the Roku SDK, developers can create anything from a basic free VOD channel to a full-subscription movie service. Now, the process for creating a video channel is even easier with five pre-tested presets provided by Encoding.com to output Roku-compatible video: an HTTP live streaming (adaptive bitrate), and four MP4 outputs in HD and SD formats at: 800, 1200, 1800 or 2700 kbps. All five Roku presets adhere to Roku's specific encoding guidelines.

Preparing videos for Roku is streamlined by using one of the five Roku presets on Encoding.com. Developers simply choose a preset and set a destination location for output files. Output files can be sent to any location.

"Roku rocks! It's the hub of my family's TV-watching experience at home," said Jeff Malkin, president of Encoding.com. "The Encoding.com presets for Roku allow developers to leverage the Roku platform for quick deployment of their video content into the living room, where most videos are consumed."

"Encoding.com's pre-tested presets provide Roku developers with unmatched speed and scalability," said Jim Funk, vice president of business development at Roku. "And, with Encoding.com's cloud-based video transcoding service, it's now easier than ever to create a video channel for the Roku Channel Store."

Roku streaming players – now including the award-winning Roku 2 line – are affordable and easy to use. Roku now features more than 300 entertainment channels including Netflix, Amazon Instant Video, Hulu Plus, Pandora and Angry Birds. Recently launched channels include Disney.com, AOL HD and FoxNews.com.

About Encoding.com

Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising. Blending a flexible SaaS model using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized Encoding.com as a "Cool Vendor 2011." For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.