WINTER HAVEN, FLA. (May 14, 2013) – An army of animal tribes from LEGOLAND® Florida’s newest expansion featuring interactive family fun, The World of Chima presented by Cartoon Network, invaded Central Florida today with an important announcement. The dozens of three-foot LEGO® models of characters from the new product line, LEGO® Legends of Chima, descended upon downtown Orlando and downtown Tampa, bearing tags announcing that the park’s The World of Chima attraction will open to the public on July 3.

Laval the Lion, Eris the Eagle and members of other Chima animal tribes are searching for the missing CHI, a powerful energy source needed to power LEGOLAND Florida’s newest attraction that was stolen by Cragger, the leader of the Crocodile tribe.

Soon fans can join The Quest for CHI to help Laval and his friends find the CHI needed to power The World of Chima presented by Cartoon Network by joining an interactive Facebook contest beginning May 27 at www.facebook.com/LEGOLANDFlorida. One grand prize winner will be selected to be a VIP for the Opening Ceremony on July 3.

This expansion will be one of the centerpieces of the new LEGO Chima brand, which already includes a major LEGO product line, a stunningly animated television series to air on Cartoon Network beginning in July and multiple interactive video games and apps. LEGOLAND Florida is the only place in the world that LEGO fans can go to unleash the power and be fully immersed in The World of Chima, providing an experience like no other.

The centerpiece of the new World of Chima at LEGOLAND Florida is an interactive, family-friendly water ride, The Quest for CHI. Guests will enter The World of Chima through a fantastical stone and moss covered entrance which leads to the Lion Temple at the base of the majestic 45-foot tall floating Mount Cavora. There, guests will explore a diverse landscape setting and join the Lion Tribe in an epic battle to recover the stolen CHI orbs. Guests will board a watercraft which will take them on an interactive experience using water cannons to help their hero, Laval the Lion Prince, defeat Cragger the Crocodile King as he attempts to steal the precious supply of CHI. The journey will take them through the land of Chima where they will meet some of the highly advanced animal tribal habitats, including the Rhino Quarry, Raven’s Roost, Eagle’s Nest, Wolves Encampment, Gorilla Forest and Crocodile Swamp among other imaginative settings.

The World of Chima also features a super-charged, super-fast SpeedorzTM Arena where multiple players build their LEGO Speedorz and compete to win the precious supply of CHI by participating in-group challenges and competing in a series of obstacles. Families can also enter Cragger’s Swamp, the Croc Tribe’s secret hideout, where they will find a lush green foggy swamp filled with playful bubbles, intermittent water spouts and interactive elements that trigger swamp water effects. A new 4D movie, the LEGO Chima 4D Movie Xperience, will further immerse families into The World of Chima by bringing the characters to life on the big screen. Kids will also get to meet their hero Laval the Lion Prince and Cragger the Crocodile King at daily character meet and greet sessions. Plus, with the largest supply of LEGO products in Central Florida, guests can find their favorite LEGO Legends of Chima sets and Speedorz.

For more information regarding The World of Chima presented by Cartoon Network and the more than 50 rides, shows and attractions, visit www.LEGOLAND.com. The best way to experience LEGOLAND Florida is with a Florida Resident Annual Pass for just $99 plus tax. Pass members will receive unlimited admission for 12 months to LEGOLAND Florida and the LEGOLAND Water Park along with other Merlin U.S. attractions including LEGOLAND California Resort & Water Park, LEGOLAND Discovery Centers, Sea Life Centers and Madame Tussauds with no blackout dates. The LEGOLAND Florida Resident Annual Pass also includes admission into special events throughout the year including Red, Brick & Boom, Brick-or-Treat, Christmas Bricktacular and Kid’s New Year’s Eve. Additionally, pass members will enjoy free parking and discounts on all food and merchandise throughout the year.

LEGOLAND® Florida is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows and attractions and the all-new water park, LEGOLAND is geared towards family fun! There are currently five other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London and just opened LEGOLAND Malaysia —the sixth LEGOLAND Park and first in Asia. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world.