Shoppers prepare for a frenzy - Primark has launched a new Disney collaboration and it is too cute.

The budget favourite has a new Beauty and the Beast homeware line.

Just take a look at this.

Beauty and Beast drinks cup (Image: Primark)

And these bedcovers - with a Chip pillow.

Beauty and Beast bedspread (Image: Primark)

In the launch post on the Primark website, the brand's style editor Rachel Spedding said: "Disney clan, listen up. Primark; ever just the same, ever a surprise, ever as before, ever just as sure, we ALWAYS come through with the dreamiest stash of Disney goodies. Grab ya cup, teapot, feather duster and footstool, because our favourite bunch of Enchanted Castle homies have arrived, Beauty and the Beast is back baby. Time to heal those #Chipgate wounds and get ready for a happy ever after."

Mrs Potts and Chip cup and teapot (Image: Primark)

The line includes a duvet cover emblazoned with characters such as Lumiere and Cogsworth, a Chip cushion and a Mrs Potts-shaped money box.

We reckon some items including the Mrs Potts teapot and matching Chip mug, and the Cogsworth bedside clock will sell out pretty quickly.