JOUJOU AND LUCY - how it all began

Our story begins with the birth of our
first and only child Parhum. As a baby, we gave him the nickname JouJou
which means ‘chicklet’ in Persian, and soon after learning to speak
he created an imaginary sister, Lucy.

JouJou & Lucy grew up inspiring not only each other, but us too.
As parents do, we wanted to dress our son in an individual and
beautiful style to reflect his vibrant imagination. In the most natural
progression, our boutique for children, JouJou & Lucy, was
conceived.

At JouJou & Lucy we not only stock exclusive brands that echo
our quest for originality, we take pride in sourcing new, enthusiastic
designers who share our vision.

Please come and visit us if you cherish individuality as much as we do.