13 mistakes your law firm may be making on LinkedIn

With more than 2.6 million companies already having a LinkedIn Company Page, it’s become a necessity for law firms to have their own Company Page. With over 190 million professionals using LinkedIn, it’s become a necessity for lawyers to use LinkedIn, not only for a profile, but also for networking.

Martindale-Hubbell was the directory of record for law firms while I was practicing. No longer. LinkedIn draws a greater audience for law firms, includes your clients as fellow members of the network, and includes powerful networking features.

Despite LinkedIn’s business development prowess, most lawyers and law firms have yet to fully leverage LinkedIn for networking, generating leads, learning, and collaborating.