ASTON MARTIN LAGONDA VISUAL CONCEPT 奢华视觉概念

Aston Martin is proud to present Lagonda Vision Concept – marking the beginning of a new range of state of the art, emission-free luxury vehicles. Production is planned to start in 2021.

Lagonda strives to be the world’s first zero emission luxury brand. It will confound traditional thinking and take advantage of the latest advances in electrification and autonomous driving technologies, which amount to the biggest revolution in land-bound transportation since the invention of the car.

Aston Martin President and Chief Executive Officer, Dr. Andy Palmer believes that people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that has been available to them. According to him, “Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”

The Lagonda Vision Concept also forecasts a world with a high level of autonomy. Its design is equivalent with level four autonomous driving, meaning the car is capable of driving itself in all routine circumstances and on all recognizable roads. As a result, the steering wheel can not only move from left to right hand drive according to need, in autonomous mode, it can also retract entirely allowing front seat passengers to rotate through 180 degrees to engage in face to face conversation with those in the back. In the meantime, the car will not only have 360-degree awareness of the world around it, but also fully connected to it.