The P&G Shop Now Features an Option for Tide Pod Subscriptions

In its P&G Shop online, Procter & Gamble is now testing out a laundry pod subscription service, which promises to ensure that supply will "never run out" of the Tide Pods. Currently, this initiative called the 'Tide Wash Club' is currently being tested in Atlanta.

Subscription services have become incredibly popular for everything from crafts and household goods to recipes, leaving plenty of room for manufacturers to adopt this model in order to cut out the middleman.

The high success of the Dollar Shave Club—which is set to be purchased by Unilever for $1 billion—set the wheels in motion for P&G to experiment with its role in delivering products to consumers rather than going through the traditional retail supply chain.