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Hong Kong Wine Registration Scheme Launched 2014

Country:

Hong Kong

Report Highlights:
To help the healthy development of the Hong Kong wine industry, the Hong Kong Quality Assurance Agency (HKQAA) has launched a Hong Kong Wine Registration Scheme whereby companies can be registered only when they are able to provide proper documents showing product traceability. This Scheme aims to combat counterfeit wines and reinforce Hong Kong consumers’ confidence in wine supplies. Registered companies can use a specified label for all the promotional materials. Starting November 2014, their wine bottles will have a QR code which consumers can easily obtain information on the wine with a smartphone scan.