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Good platform for SEO and CRO

From Seomoz thread it looks like many mozzers favor WordPress when it comes to choosing a platform that is optimal for SEO.

While I agree I would like to ask your opinion on platforms for CRO. Which platform do you think works best for SEO practices and CRO posibilites? It would be great if employees that don't have expert knowledge in PHP and HTML would be able to move contact forms around, places different banners next to the blog post depending on what content they post etc.

In this case the meaning is that the website will be built by a professional and used by all different kind of employees with various web design / coding skills.

3 Responses

DiscoverAfricaGroup is correct IMO with, "...If you have your standard bloggers with little HTML/programming/Graphics design skills, wordpress is the way to go..."

What I would suggest is for you to get really clear on what CRO you want, then decide which plugins are best for you, and train them on that set of plugins. An example is the ubiquitous Contact Form 7. Easy to use, install, etc. Now, make sure they understand about the database and shortcode pieces as well as they help. Obviously, for CRO, if you don't keep a database of those who have contacted you, you might not be as optimized as you think. By training all on one and keeping it simple, you make it easier on those who don't naturally lean to dev or design. You help them in that they are not having to 'work' at something they are totally unfamiliar with all the time.

With other CMS, there are advantages, but for this use, WP would be great for you. Get a dev to assist in what would be simplest, etc. then institute that set of plugins for use.

Also, remember there can always be issues with any plug in on any CMS. Make sure you track to see if you are losing some traffic, etc. on a regular basis or you will wake up one day and say, "We haven't gotten any contacts in two weeks and we were getting X/day." Ouch, been there.

In terms of SEO, any CMS can be optimised for SEO /CRO benefits so it essentially boils down to the size flexibility and style of the website you want to set up.

In my experience, Expression engine is great if you have developers and graphics designers working on your site. (which would be built from the ground up, custom templates etc)

If you have your standard bloggers with little HTML/programming/Graphics design skills, wordpress is the way to go as its the most user friendly platform in my opinion. (Free and paid templates available for download)

As mentioned, any CMS can incorporate SEO/CRO best practices, its up to the type of website and the skills you have at your disposal.

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