With the Academy Awards only a day away, people are really putting their money where their predictions are. According to Popeater the Oscars are the most gambled upon non-sporting event in the U.S. after the presidential election. Social Media Monitoring Firm Meltwater is once again trying to nail the winners, even though none of their … Continue reading →

During the Superbowl I noticed this #brandbowl thing going on Twitter. Interesting stuff! Three companies partnered to put this on, Mullen, an advertising company; Radian6 which does social-media monitoring; and The Boston Globe. Where in the past advertisers had to wait to see what kind of ratings their multi-million dollar commercials received, now it’s instant … Continue reading →

While reading the article Grand Strategy, Strategy, and Tactics in Public Relations, by Carl Botan for class, it occurred to me that as an aspiring PR professional I should evaluate my own “grand strategy.” Botan defines grand strategy as the policy level decisions an organization makes about goals, alignments, ethics, and a relationship with publics … Continue reading →