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I think MBTI is so popular because it coddles people and tells them flattering things, which of course they are likely to believe. It's an ego syntonic form of astrology for the 20th century. I like jung, but this is my least favorite part of his work.
Also, is it just me, or are those tests pretty circular? It asked a question ('do you enjoy crowds'), then rephrases it ('typical of extroversion') for the answer. I guess enough mental activity takes place (in the form of more questions) that few people notice this slight of hand. It's like a street corner shell game masquerading as science.