The Big Yellow Self Storage Company brings back classic arcade game 'Space Invaders' as part of OOH promotion

Retro arcade game ‘Space Invaders’ has been revived by The Big Yellow Self Storage Company as part of an OOH push at Westfield, Shepherd’s Bush created by CHI & Partners.

The interactive six-sheet housed on the ground floor of the shopping centre invites shoppers to scan a QR code to turn their mobile phone into a controller that will enable them to play an altered version of the 70s classic.

Alterations made by the brand include changing aliens to 8-Bit pixel household clutter and furniture such as wardrobes, lamps, sofas and bikes, making players clear space as they go to fit in with The Big Yellow Self Storage ethos: ‘Get some space in your life’.

Ben Stump and Simon Findlater created the work with Damien Courage working on design; The Confessional was the digital production company behind the game.

An additional 20-second video of the game which is not interactive also appears as part of the promotional push on a digital 48-sheet screen at Fenchurch Street Station.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.