New look top for WT101!

I was at a local liquor store yesterday day and noticed some WT101 750's with a new top on them. They have the new style front label but the top had a strip stamp over the cork cap with the caption Wild Turkey 101. It was then sealed with some clear shrink film instead of the familiar foil neck band with perforated pull tab. It was definitely attention getting but I'm not sure which I like better!

Re: New look top for WT101!

Originally Posted by ThomasH

I was at a local liquor store yesterday day and noticed some WT101 750's with a new top on them. They have the new style front label but the top had a strip stamp over the cork cap with the caption Wild Turkey 101. It was then sealed with some clear shrink film instead of the familiar foil neck band with perforated pull tab. It was definitely attention getting but I'm not sure which I like better!

Thomas

Yeah I noticed that too. I actually took a photo with my phone of the two of them and was going to post as to which was the newest under the new label as I didn't know. I haven't had any of the new label 101 yet as I've got too many other WTs open right now. Any thoughts on the whiskey under the new style label and now new style cap?

Re: New look top for WT101!

a bit off topic.. but i absolutely hate the new slogan.. "give em the bird"

i see them posting it on FB all the time. It just sounds so low brow and reminds me of dumb college drunks.

While I concur, I think it's a good marketing strategy. They're obviously targeting the college bourbon-guzzling crowd. As nice as it is to target those who actually appreciate the stuff, the marketing people know that the college bourbon crowd is where the money can be made. Plus it won't hurt them in most markets since people (in general) don't view Wild Turkey as a top shelf product, but more as a whiskey to take in a shot glass.

Re: New look top for WT101!

Originally Posted by Beer&Bourbon

While I concur, I think it's a good marketing strategy. They're obviously targeting the college bourbon-guzzling crowd. As nice as it is to target those who actually appreciate the stuff, the marketing people know that the college bourbon crowd is where the money can be made. Plus it won't hurt them in most markets since people (in general) don't view Wild Turkey as a top shelf product, but more as a whiskey to take in a shot glass.

This is right on the money (so to speak). Not only aee you targeting the audience with the greatest percentage of their income dedicated to booze, they home in the long run to make them loyal to the brand NOW, so they will continue to drink it later. Nobody wants to be thought of as an "old man's drink" and relegated to old shot and beer joints.