Gold Pass

Visit California's Gold Pass is a program designed to help destination partners collaborate in bringing domestic and international journalists to the Golden State. Carefully arranged media FAMs by Visit California and its destination partners result in incremental editorial coverage that aligns with destination brand traits, broadens a targeted consumer’s awareness of California travel offerings, and drives trip consideration.

Gold Pass: Bringing top journalists to the Golden State

There is no substitute for the resulting coverage after a journalist experiences California firsthand. With this in mind, Visit California created the Gold Pass program to help our partners bring more media to their destination every year by covering airfare and ground transportation. For more information about this program, please see the below guidelines and criteria.

For more information on U.S. and Canadian media, contact Visit California Domestic Public Relations Manager Kristen Bonilla.
For more information on international media, contact Visit California International Public Relations Manager; Lindsey Guinn.