In today's fast-paced advertising environment (combined with the need to have your business represented across all screens), it can be difficult to protect and enhance your brand effectively - especially online. Here's what you need to know about brand safety - and what you should expect from your media partners along the way.

In the competitive industry of cosmetic/plastic surgery, you are likely aware that staying on top of the latest technologies and techniques is crucial. It’s just as important to stay on top of the latest advertising technologies and techniques that can get your message to people who show clear signs they are researching cosmetic surgery right now, and may have yet to choose a practice. Learn more here.

Just like you can talk about your brand everywhere these days, your customers can, too. While there will always be critics, every now and then you should tune in to monitor your online reputation. Here are a few sites that will help you.

Live video is becoming more and more popular on various social media channels like Facebook and Instagram. First - determine if live video is right for your brand. If so, listen to this podcast to determine which apps to use and how to get started.

About the Author

As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.