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How to use Swipe Copy as an Affiliate

5 Big Mistakes to Avoid and How to Fix Them

Of all the things that we or our clients do in a launch, the most time-consuming task is writing swipe copy. Unfortunately, most affiliates don’t use it properly…usually because no one taught them how to use it. It’s time to fix that.

I typically see affiliates make five mistakes when using swipe copy. I list them all below along with the best practices to fix those mistakes.

People subscribe to multiple lists and it’s likely that you will end up having the same email as someone else.

BEST PRACTICE: Use swipe copy as a guide. Use it to get your facts straight and for inspiration, but don’t just copy/paste it to your list. You can see how I use it as a guide in this free video.

2. Not Using Swipe Copy at All

On the flip side, another mistake is not using the swipe copy at all.

We give out swipe copy for a reason: To help you. It can help you to overcome writer’s block, give you inspiration for your own writing, and make sure you get the important information correct in the email.

BEST PRACTICE: Don’t ignore the swipe copy. Read through it and make sure to refer to it if you need help writing.

3. Not Getting Personal

Nothing is worse than boring copy that doesn’t relate to you.

When you write your own copy, you make sure to personalize it. It’s not generic and lame.

Yet, I often see affiliates focus way too much on the product creator or the product itself. You should really be focusing on the reader and your own personal story.

Make sure you aren’t too focused on the facts that you forget to include a good story.

BEST PRACTICE: Start with a story. Make your email personal. How does this product or free training tie into your own experiences? How can you personalize it for your readers?

4. Using Your Full Affiliate Link

When we send swipe copy, we include their full affiliate link, such as this:

Disclosure of Material Connection: Some of the links on this page above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

ABOUT ME

If you want to grow your influence, have a bigger impact, and make more money in the process, you are in the right place.

Entrepreneurs and companies such as Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Peter Voogd, Jeff Goins, and Michael Hyatt have trusted us to run their affiliate launches.

I help online business owners and brands, small and large, to leverage the power of partners to grow their businesses. I teach you how to make money as an affiliate and how to work better with affiliates.

I help online business owners and brands, small and large, to leverage the power of partners to grow their businesses. I teach you how to make money as an affiliate and how to work better with affiliates.

If you want to grow your influence, have a bigger impact, and make more money in the process, you are in the right place.