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New visual brand language for Vrumona

New visual brand language for Vrumona

06-09-2018 - Vrumona's mission is 'good and healthy drinks for everyone'. VBAT developed a new brand identity in which both this ambitious mission and the brand values come into their own. The result is an identity that is contemporary and quirky, but which at the same time promotes the thoroughness, reliability and professionalism of the soft drink giant. The logo is playful, but also business-like; open, but also reliable; graceful, but also sturdy. This ambiguity is reflected in all style elements. Colour palette, graphic elements, illustrations and typography have been developed in such a way that the brand language offers flexibility and a perfect balance can always be found between Vrumona as a reliable partner on the one hand and Vrumona as an attractive, innovative employer on the other.