Gonzo Marketing Team

Frederic Gonzalo

Frederic Gonzalo is passionate about marketing and communications, with over 20 years of experience in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile) with destinations, independent hotels, restaurants and attractions alike.

He writes regularly about digital marketing and online tourism on his blog at fredericgonzalo.com as well as for TourismExpress, Pax News, as well as influential sites such as Social Media Today, Business2Community, Skift, Tnooz, 4hoteliers and ehotelier. Since June 2016, he has been working closely with Skift in the elaboration of its SkiftEDU section, providing “How-To” practical tips for travel brands and conducting premium webinars regarding digital marketing for hotels and hospitality brands.

From 2008 to end of 2011, Frederic was Vice-President, Marketing at Groupe Le Massif. He spearheaded Marketing, Sales & Communications for Le Massif de Charlevoix development project, crafting the strategic planning to turn the ski hill of Le Massif into a year-round destination including on-hill accommodations, introducing a touring train between Quebec City and La Malbaie, and the opening of the hotel La Ferme in Baie-Saint-Paul (summer 2012).

Between 2005 and 2008, Frederic worked in the loyalty and relationship marketing fields, first at VIA Rail Canada where he was at the forefront of the VIA Preference Program for frequent train travelers. Then, with Fido Rewards, where he worked on the relaunch of this unique loyalty program in the Canadian telecom industry landscape.

From 1995 to 2005, Frederic worked at various levels of the hospitality and travel sector, including front line in various Club Med resorts (1995-1998), managing PR & Entertainment at the winter resort of Valle Nevado, Chile (1996-97), sales agent at inbound tour operator Receptour Canada (1999), Sales representative for international markets at Tremblant (1999-2000) and finally managing international market development for VIA Rail Canada (2000-2005).

Born and raised in Montreal (Quebec, Canada), Frederic has worked and traveled in many countries, and he speaks fluently French, English and Spanish, with conversational skills in Portuguese and Japanese. Avid soccer player and alpine skier, he’s worked in the Caribbean, Latin America, Colorado and Japan.

Marie-Claude Gauthier Durette

As Gonzo Marketing’s project manager, Marie-Claude is in charge of client mandates and internal projects. Her responsibilities include supplier relationships management, workload planning, as well as work progress monitoring and quality control of deliverables. Marie-Claude is also involved in the definition and implementation of the clients’ digital visibility strategies. She is involved in Quebec City’s web community, acting as Partnerships coordinator for the Web in Quebec Event (WAQ). Bachelor in Business Administration, she is also MBA marketing candidate at Laval University. Read more

Marie-Claude caught the digital marketing bug in 2013 when she worked at Vision 3W, the Web division of CTRL. As part of her duties, she was introduced to web writing principles, keyword analysis and campaigns implementation. She is fascinated by SEO website optimization. At the same period of time, she participated in her first edition of the WAQ. Marie-Claude loved it so much that she decided to join the organizing committee the following year.

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Find out who trusts Frédéric Gonzalo

“Frederic was an excellent speaker and was able to provide our delegates with useful information about how to manage TripAdvisor and working with OTAs.”

“Frederic was the Co-Chair of EyeforTravel’s Online Marketing Strategies for Travel Summit in Miami. His knowledge and passion for the travel industry made him an obvious choice. After going the extra mile to deliver a breakout session of his own, Frederic more than exceeded our expectations.”

Brian Smith, Global Events Director

“Rarely have I worked with someone with such an unwavering work ethic. Frederic is curious and always looking for newer, better ways of doing things. It would be hard to find someone with more passion for the travel & tourism industry. Frederic has seen if from pretty much every angle.”

Jean-Sebastien Monty, President & Partner

“Frederic is a very result oriented individual. His drive to succeed sets him apart. He will always go the extra mile and his proactive approach gives him the edge everyone is looking for. Frederic is always well informed on current events and sees the impacts on the business, which are afterwards translated into a detailed actionable plan.”

Marc-Andre Nobert, Business Manager

Whether giving a dynamic presentation for a private group or public lectures in front of hundreds of people, Frederic has the experience and know-how to captivate the audience and share up-to-date content. Customized training is also available for companies and small groups alike.