ADAVB ADVERTISING 2017/2018
The Australian Dental Association Victorian Branch Inc. (ADAVB) newsletter, Victorian Dentist, is distributed both in hard copy and
electronically in the first half of each month, 11 times a year (February – December) to about 3800 dentists. There are three main
types of advertisements: display, classified and insert. See below for advert sizes and costs.

PREMIUM RESERVED SPACE

DISPLAY ADVERTISEMENTS
Refers to advertisements for commercial, private or non-dental
specific promotions which are usually imbedded with images.
Prices are calculated on the display ad size (e.g. 1/8 page,
1/4 page, half page, full page) including GST.

Classified ads are placed towards the back of the newsletter.
Classifieds are text only, no logos or graphics can be included. They
are set out under a category heading – e.g. Positions Vacant,
Practice for Sale, Practice for Lease, Equipment for Sale and
Services and Staffing Agencies.

1/4 Page
92mm (W) x
130mm (H)

CLASSIFIED AD RATES
Classified

HALF PAGE AND FULL PAGE
Half Page/
Full Page
ads – rates
are per
issue

Member & 11
Ad Pack Rate

Non-member
rate
5 Ad Pack

NonMember
(Full Rate)

Half Page

$497

$745

$995

Full Page

$995

$1,490

$1,990

DISPLAY SIZES:

Member
Rate
Full Rate

Up to 50
words
$88
$176

Employment Register – Members who would like to post online
their job advertisement can use the national Jobs Board at
www.ada.org.au/Careers/Jobs-Board (members only).
Placing your classified ad – Complete ADAVB’s booking form
including a heading, your text, contact details, and the newsletter
issues you would like to appear in. Return your booking form by
either by fax, post or email.

INSERTS

Full Page
297 X 210mm
+ 3mm Bleed

Half Page
190 (W) x 130mm
(H)
+ 3mm Bleed

An insert is a loose leaf printed advertisement in the form of a flyer
or brochure that is individually inserted into the Newsletter. All
inserts must be given prior approval.
Advertisers have the option of:
1. Emailing the artwork /pdf file to ADAVB for printing or
2. Sending the printed inserts directly to the printers
Newlitho (see Pre-Printed inserts. See overleaf for
details).

3400 Pre-Printed Inserts
May be printed on both sides
(per issue)
$642

Non-members - 5 AD PACK

$1,384

$2,498

$963

Inserts

Non Member (FULL RATE)
$1,846
$3,330
$1,284
(Please note, Due to Australia Post requirements, paper weight should not exceed 115gsm – if your insert is above this, it will be subject to
approval and extra fees for post and handling may apply).

ADAVB ELECTRONIC SERVICES - CPD ADVERTISING – FLYERS
Recognised affiliated bodies and dental schools are entitled to have one CPD event per year advertised to ADAVB members via
one ADAVB electronic direct mail (eDM) at no cost. The event is listed in one Branch monthly electronic CPD eDM with a link to
the organisation’s information promoting the event. Following the use of the one-off free service each year, a fee of $112.00 (GST
Inclusive) will be charged. (All advertisements, including CPD flyers are subject to authorisation by the Editorial Board - refer to
ADAVB’s Advertising Policy document, under the heading ‘Conditions’, No. 6).

RATES – Definitions
Member Rate – A member discount only applies to ADA Members
(Vic Branch and interstate) when supplying advertisements in their
own name and related to the practice of dentistry.
Non-member Rate – Commercial advertisements submitted by nonmembers do not receive a discount and thus attract the non-member
rate - NB – Newsletter will not be provided to advertisers and/or 3rd
parties as publication is a member benefit only
11 Ad Pack Rate – When pre-booking 11 advertisements for a
calendar year members and non-members receive the member rate.
Non-member 5 Ad Pack – When pre-booking a 5 ad pack nonmembers (not included Premium Reserved Spaces) receive 25% off the
full price. (see page 3 – Rates/Discounts section for more information).

COPY DEADLINE
All display and classified advertisements are due by the 1st
day of month preceding publication e.g. 1st May for June
newsletter. Please send completed artwork by 1st of the month to
ensure that space is allocated for the month intended –
Advertisements received after the copy deadline may not be
published until the following issue.

ACCEPTED FILES
High resolution PDF (preferred)
Electronic files provided for advertisements must include:
The original raw file;
All linked, embedded images or graphics;
All used fonts;
All images and graphics are CMYK.
Please contact the Publications Officer for further details on
(03) 8825 4612 or email newsletter@adavb.org

DESIGN SERVICE – IN HOUSE
ADAVB offers an artwork service for designing advertisements:

PAYMENT METHOD
Members & Non-Members: Will be issued with an invoice (usually
the first week of the publishing month) with the option of paying by
BPay or PayWay or by returning the invoice payment slip with credit
card details or by attaching a cheque.
Failure to pay an invoice within 30 days of the issue date may result
in a suspension of your advertisement until full payment is
received.
Artwork costs are a one-off payment and included in the
advertiser’s monthly advertising invoice.

ADVERTISING ENQUIRIES
Australian Dental Association Victorian Branch Inc.
PO BOX 9015, SOUTH YARRA VIC 3141
PHONE: 03 8825 4600
FAX: 03 8825 4644
EMAIL: newsletter@adavb.org
Privacy Statement - ADAVB is bound by the Privacy Act 1998. The
information provided by you will be used to book adverts for you
only. ADAVB will not provide your details to any third parties. See
our Privacy Policy at www.adavb.net

ADAVB NEWSLETTER BOOKING FORM 2017 /18
Membership No.

Name of Company or Dentist:

Leave blank if non-member

Address:

Suburb:

Title:

State:

Postcode:

Contact Name:

Surname:

Phone:

Fax:

RATES

ADVERTISING PACK

Email:

Member

Monthly

11 Ad Pack (Feb – Dec)

Full Rate

5 Ad Pack

Premium Reserved Space
February

March

April

May

June

Yr: ______

Yr: ______

Yr: ______

Yr: ______

Yr: ______

July

August

September

October

November

December

Yr: ______

Yr: ______

Yr: ______

Yr: ______

Yr: ______

Yr: ______

PUBLICATION MONTHS
Enter year in Month/s to be placed

Enter year

e.g. Dec Year: 2016, Feb Year:2017, Mar: 2017
Deadline for display and classified ads is 1ST day
of the month prior to intended publication, e.g.
1ST May for publication in the June Newsletter

ADAVB NEWSLETTER BOOKING FORM 2017 /18
Inserts – Tick printing option
Email high resolution PDF of artwork to ADAVB for printing by 15 th each month
for approval.
ADAVB to do the printing on behalf of my organisation
I will send 3400 pre-printed inserts to Newlitho

ADAVB electronic services – CPD advertising
Affiliated Societies and recognised bodies are entitled to have one CPD event promoted per year to ADAVB members via the
Branch’s CPD Event Update eDM at no cost. Following the use of the one off free service each year, a fee of $112.00 GST incl is
charged for each listing.
I would like my CPD event information and link to be emailed to ADAVB members via the Branch’s CPD Event Update eDM by (tick
box):
I have attached a weblink and information (35 words) for approval
________________________________________________________________________________________________

PAYMENT OPTIONS
An invoice will be issued to advertisers approximately one week after the Newsletter is distributed to ADAVB members, which is
usually the first to second week of the month. Payment options are:
Mail: Send the payment slip on the invoice with your cheque and or credit card to the Branch for processing
BPAY: You can pay your invoice with your credit card by BPay – See the Biller Code and Reference number on your
invoice. For more info on how BPay works visit www.bpay.com.au
PayWay – You can pay your invoice with your credit card by PayWay – See the reference number on your invoice.
Visit ADAVB Westpac PayWay gateway to pay securely online at http://pay.adavb.org

AUTHORISATION
Advertising is accepted subject to editorial approval. ADAVB reserves the right, as it deems appropriate, to withdraw material
submitted for inclusion in its Newsletter (see “Advertising Requirements” attached).

ADAVB ADVERTISING POLICY 2017/18
The Victorian Dentist is a colour magazine, typically
28 - 32 pages. The newsletter is produced for over 3800
members of the Branch and is distributed in hard and soft
copy monthly (except January) as a member benefit.
6.
The newsletter contents consists of current news, clinical
guidelines, oral health policies and regulations, legal
matters, human relations policies, financial management
overviews, continuing professional development and
service promotion sections. The advertising requirements
below govern the acceptance of advertising material.
EDITORIAL CONTENT
1.

2.
3.

4.

5.
6.
7.

8.

1.

2.

3.

4.

5.

The inclusion of advertising in the ADAVB Newsletter has
a primary objective - to convey information about
products or services used in dentistry or related activities,
including other areas of interest to dentists and other
interested readers.

7.

8.
9.

Advertisements must be clearly recognisable and not
resemble editorial content.
The content of advertising must recognise the
professional nature of the readership and therefore
reflect professional standards of good taste and dignity; in
these matters ADAVB shall be the arbiter. The notion of
implied endorsement of advertisements is used as one of
the tests in determining suitability.
An advertisement must be accurate in fact and implication
and must not include misleading statements, half-truths
or unverifiable claims and/or arouse unwarranted
expectations of product effectiveness.
Any advertising of the practice of dentistry must identify
the dental practitioner(s) and their qualifications.
Advertisements, including positions vacant, must comply
with Victorian and federal anti-discrimination laws.
Comparisons with other products of a similar type may
only be of a factual nature, and the evidence presented
must be clear, fair and capable of collaboration.
Advertisements must comply with the Dental Board of
Australia’s advertising guidelines.

1.

CONDITIONS

3.

The advertiser, in lodging any advertisement shall be
deemed to have given assurances to the ADAVB of
compliance with any requirements of law affecting the
product or the advertising of the product.
The advertiser shall undertake to indemnify ADAVB
against all actions, costs, damages, expenses and other
liability whatsoever that ADAVB may suffer or incur by
reason of the publication of the advertisement. This
indemnity shall not be affected by the fact of ADAVB
evaluating the advertisement or the content thereof as
suitable for publication.
In advance of the copy deadline, the advertiser shall
supply artwork and copy, in a form sufficiently developed
to allow an accurate assessment of the proposed content,
meaning and purpose of the advertisement.
Professional display advertisements or notices from nonmember dentists regarding their services and practice/s
are not accepted for publication.
Commercial Advertising material from organisations
competing with the Branch and/or its approved

2.

3.
4.

1.
2.

4.

5.

6.
7.

suppliers/providers will not be accepted unless Editorial
approval has been sought and provided. Where approved
suppliers/providers have agreements with ADAVB, they
will be offered member rates.
Advertising of training courses or any CPD event is
restricted to courses conducted by the ADA (including
Branches, Groups and Affiliated Societies), or by
Australian dental schools and public/regulatory agencies.
Cancellations cannot be accepted after copy deadline.
Where block bookings are cancelled, advertisers will be
required to pay the difference between the full rate and
special recurring rate.
Acceptance of any advertising for publishing does not
indicate endorsement or approval by ADAVB.
ADAVB may request substantiation of any claims made in
the advertisement.
APPROVAL
ADAVB reserves the right as it deems appropriate and
without prior notice to the supplier to refuse
advertisements without reason, to modify or withdraw
any material submitted for inclusion in the Newsletter, or
to interrupt any series or sequence of advertisements.
Where an advertiser may be aggrieved by a decision to
refuse, to modify or to interrupt an advertisement or
series of advertisements, an appeal may be made to the
next meeting of the ADAVB Council and this body shall be
the ultimate arbiter of the matter.
Placement of advertisements within the publication is at
editorial discretion.
No advertisement promoting any product/service
deemed to be a conflict of interest for ADAVB will be
accepted.
DISCOUNTS
ADAVB Members: Member Rate
Commercial advertisers running their ad 11 times a year
can purchase an ‘11x ad pack’ and receive the discounted
‘member’ rates.
Advertisers running their ad (not including Premium
Reserved Spaces) 5 or more times a year can purchase a
‘5 ad pack’ and receive 25% off the full rate.
Advertisers wishing to book a Premium Reserved Space in
the newsletter are subject to Editorial approval and
availability.
Premium spaces need to be pre-booked for a full year and
can be paid for in full i.e. (11 issues), 2 half-year payments
or monthly.
All advertising rates are reviewed each year (June) and
subject to change. i.e. printing costs, CPI increases.
Accredited agents are asked to add their commission to
the accompanying advertising rates.
COPY DEADLINE
All display and classified advertisements are due 1st day of
month preceding publication i.e. 1st May for June
Newsletter. Please send completed artwork by the first of
the preceding month to ensure that space is allocated for
the month intended. Advertisements received after the
copy deadline may not be published until the following
issue.