Google news

Analysts from the Search Metrics conducted a large-scale study of changes in the algorithms of Google using changes in the SERPs over the past year. The main conclusion of experts is simple - the weight of links continues to fall, and the importance of content is growing again.

In 2015, Google has saved $3.6 billion in tax payments with the financial scheme known as "double Irish with a Dutch sandwich". About it reports Bloomberg referring to the report of the Dutch regulator.

Currently, Google is actively working to increase the data retention period in the Search Console for up to one year. About it told the representative of the search John Mueller in response to a question from webmasters.

In early 2017, Google will change the design of the AMP when viewed in search results. In the end, users will be easier to find the URL leading to the page of publication on the website of the publisher.