Get Your FreeFill On! RaceTrac Kicks Off Annual Sodapalooza Event to Help Guests Cool off for the Summer

ATLANTA, April 27, 2016 /PRNewswire/ -- Summertime heat got you sweating? Pop over to RaceTrac and cool off with unlimited Sodapalooza FreeFills. The annual Sodapalooza event officially launches on May 4 and runs through July 31, during which time TracFanatics can grab a limited-time-only Sodapalooza cup at any RaceTrac location and FreeFill this summer for $11.99. That means FREE fountain and frozen beverage refills through July 31 thanks to Sodapalooza! As an added bonus, each Sodapalooza cup also includes between $20 and $100 in exclusive coupons, depending on your location, for food and fun experiences.

Sodapalooza is back, FreeFill On!

Want to make this deal even sweeter? Become a RaceTrac Rewards member by downloading the free app on any IOS or Android phone to purchase a cup during VIP Week (April 27-May 3.) RaceTrac Rewards members can also download a coupon for $2 off a Sodapalooza cup purchase. That's only $9.99 for unlimited FreeFills!

This year, RaceTrac has made the Sodapalooza deal even hotter by rewarding fans who show and share their Sodapalooza love by participating in the #SodapaloozaSelfie contest. We want you to get lights, camera and action ready and share a creative selfie, starring you and your Sodapalooza cup! Get creative and snap a selfie of you and your cup in a unique location, with fun props, or however you are most inspired to show your creativity and passion for Sodapalooza! One lucky grand prize winner and up to three friends will pack their bags and cruise the open road on a super-cool summer road trip. Four runners up will each win a $200 RaceTrac gift card.

Here's how to enter:

Grab your Sodapalooza cup.

Get creative, strike a pose and snap a selfie of you and your cup in a unique location, with fun props, or however you are most inspired to show your creativity and passion for Sodapalooza!

Share your selfie on either Instagram or Twitter, posting the image with the hashtags #SodapaloozaSelfie and #contest from May 4 – June 5.

Cross your fingers (and toes) and FreeFill to your heart's content!

Selfies will be reviewed by a top-notch panel of RaceTrac Sodapalooza gurus and judged based on creativity, reference to the subject (Sodapalooza cup) and overall quality of the entry. One grand prize winner and four runners up will be announced the week of June 20. For more information on the contest, including eligibility and official rules, visit http://www.racetrac.com/promotions/.

"Sodapalooza is a summer tradition and we're excited to offer our guests free refills through July 31 to help them beat the heat," said Robby Posener, RaceTrac's vice president of marketing, merchandising, design and construction. "This year, we're taking the campaign to the next level by rewarding our loyal TracFanatics' creativity and passion for Sodapalooza with the first-ever #SodapaloozaSelfie contest.

Download the free RaceTrac app via any IOS or Android phone by following instructions on the App Store or Google Play. For more information on Sodapalooza and other RaceTrac initiatives, follow RaceTrac on Facebook, Twitter, Instagram and join RaceTrac Insider to get Sodapalooza news straight to your inbox, as well as giveaways and coupons throughout the year.

About RaceTrac

Headquartered in Atlanta, Georgia, third-generation led, family-owned RaceTrac has been serving guests since 1934 and now operates more than 400 convenience store locations in Georgia, Florida, Louisiana and Texas. In January 2012, RaceTrac introduced its new store prototype featuring Swirl World frozen treats, an expanded coffee bar and fresh salads, sandwiches, fruits and bakery items delivered fresh daily. While operating under its mission of making people's lives simpler and more enjoyable, the company has been named a top workplace across the four states in which it operates, as well as recognized on Forbes list of largest private companies (1998 - 2015). Convenience Store News has honored RaceTrac on the Top 100 Convenience Stores list (2003 – 2015) and as Retail Innovator of the Year (2012). In 2014, RaceTrac CEO Allison Moran was recognized by Convenience Store News as a "Woman of the Year" and Convenience Store Decisions named RaceTrac as its "Chain of the Year." For more information, visit RaceTrac on Facebook, Twitter, Instagram, Web and LinkedIn.