The key to a good SEO optimisation is quality keywords that we want our site to display on search results. Before moving on any on-site SEO, you need to explore the keywords you want to include on your website.

When you want visitors or prospects to give you their email address, so you can nurture them into paying customers, how can you make them give their information to you willingly?

The best way to get their particulars is to simply offer a lead magnet.

A lead magnet is an incentivised offer, such as a special report, a guidebook, cheatsheet, a video, a free consultation, or any other experience that your prospects will find valuable enough to make them want to offer their email addresses to receive it.

LinkedIn has been a powerhouse platform for over 500 million professional across the globe. Even if you are an owner of a business or startup, you shouldn’t pass up on the opportunities that LinkedIn has to offer.

In the internet era, the email has become one of the most influential modes to reach prospective clients. Every day nearly 2.6 billion emails sent and by 2019, the number of email users around the world is predicted to hit a staggering 2.9 billion.

When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?

Trying to set up my own business constantly puts me on the edge of comfort, and means I have to learn a new skill or understand a different approach every day. As soon as I get to one point, I realise there's still much further to go before I even come close to reaching my goal.

For someone with no coding experience, I found learning to code a serious challenge. I learnt how to do it, then quickly realised that what I wanted to do would require more knowledge than I had at the time. I had to scratch the surface on the challenge, and unfortunately, there’s no quick fix for something that requires more knowledge and experience. Einstein summed it up when he said ‘The more I learn, the more I realise how much I don't know.’ But dedicating my time to coding has quickly taught me an unexpected skill I already thought I had nailed: the ability to learn.

Market research is the gathering and understanding of information related to particular individuals or groups (the target market) to provide informed insight and help decision making in relation to targeting them with ideas, services or products.