The Silicon Review

No more Political Advertising, Says TikTok

TikTok has made an announcement that it will not allow any political ad on its platform, Reuters reported. The announcement was made public on Thursday.

According to Tech Crunch, the video platform want to recognise itself as a sanctuary for creative expression, and one that creates a “positive, refreshing environment” that inspires that creativity.

TikTok will not entertain any paid ads that encourage or oppose a candidate, political party, current leader or issues or group at the federal state, or local level including election-related ads, advocacy ads, or issue ads, said Blake Chandlee, VP of TikTok’s Global Business Solutions.

Being Playful and AD opportunities

With the addition of products such as fun filters and effects along with brand partnerships, the video-platform intends to promote playful activities.

The ad opportunities that are offered by TikTok are launch screen ads, in-feed video ads, and other native ads like its sponsored hashtag challenges.

Connecting brands with TikTok creators for their marketing campaigns

TikTok, recently, rolled out a beta version of the TikTok Creator Marketplace.

Popularity, According to South China Morning Post

The video- platform has hit the 500 million mark in monthly active users globally.

The popularity of TikTok has surged in recent time because of the presence of stars such as Katy Perry and Ariana Grande.