Participating to Webit 2012 in Istanbul was a nice experience and also offered a revelation of how fast and strong is the Turkish online moving up. After seeing the figures, which are not only related to their huge population but also to an impressive trend of people going online, we decided to offer them in order to have a comparison to the local (Romanian) Advertising Market.

[table style=”2″]

AREA

VALUE

TOTAL ADVERTISING MARKET

est 2 bln EUR (2012)

ONLINE ADVERTISING MARKET

310 mln EUR (2011)

ONLINE ADVERTISING GROWTH

30% yoy (2012) – est 400 mln EUR

ONLINE ADVERTISING SHARE OF TOTAL MARKET

18%

DISPLAY ADVERTISING

40,6% of ONLINE (est 160 mln EUR)

SEARCH ADVERTISING

47% of ONLINE (est 188mln EUR)

VIDEO

22,5 hours per month / user (40% of internet bandwith)

MOBILE

65mln subscribers

3G

34,9mln subscribers

MOBILE WEB

3% of total pages are viewev on mobile (29% of this tablets, 71% smartphones)