WeChat Archive

As you’ve probably heard by now, WeChat have officially announced that application accounts, aka WeChat mini-apps, are in beta testing!

We’ve managed to get our hands on an EXCLUSIVE demo video as well as backend visuals, so you can see first hand what mini-apps will look like on your WeChat interface.

If this is the first time you’re hearing about WeChat mini-apps, read our description below and for those of you who just want to see what they’ll look like, scroll down to discover the first released visuals.…

Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have started popping up in WeChat’s Moments section.

This week’s post will give you an in-depth look at the manner in which Coupon ads are distributed on WeChat’s Moments section and how WeChat users can interact with these ads.…

Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs.

For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on the other hand you’ve been there, done that and want to achieve a better overall understanding of WeChat advertising, this week’s edition will help you determine why you should advertise through KOLs and more importantly where to find them.…

Introduction to China’s digital landscape

As a westerner living in China, you quickly realize that the Google-dominated digital landscape you were used to is much less universal than you first thought. Sure, websites such as Facebook and Amazon have managed to forge themselves a global presence and are pretty much unavoidable in most markets, but China was never going to let its online space be dominated by American corporations now was it?…