March 10, 2015

Starting on the 12th March, if you have a Facebook Page, you may see your Like numbers drop a bit.

In your Facebook Insights, you may have received a notice saying:

"We've
recently updated the way we measure how many people like your page.
Pages may see a decrease in likes after March 12, when we remove likes
from inactive Facebook accounts"

That's not bad news though, those likes would never have developed into
customers because they are no longer using that particular Facebook account. So now you'll receive accurate data that actually counts when
using your insights, and hopefully that should drive your engagement numbers up a
little.

Still confused and frustrated by
Facebook? Want to know how to improve your reach and engagement? Sign up for my FBInsider's Club, where I answer your questions and show
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more money....

November 23, 2014

Contests and Promotions can be great for
driving traffic, building engagement and increasing brand visibility, when done right...With over 1.35 billion
active members, Facebook is a popular place
to host these contests. Before you start collecting Likes
and handing out prizes, there are some things you need to know about
running promotions on Facebook... including some very important
Facebook contest rules.

What Is Considered a Contest or Promotion?

On Facebook, contest and promotions typically include the following:

Entry or registration

An element of chance

A giveaway or prize

Before August 2013, Facebook page owners wanting to hold a contest or run a
promotion on Facebook had to use third-party services. To
make it easier for businesses to create contests and promotions, the Facebook removed the requirement for those to only be administered through third party apps. Now you can also host
contests and promotions on Page Timelines. Contests and Promotions on
personal Facebook Timelines is not permitted.While you can run contest and promotions in the Page Timeline, running contests and promotions via Page tabs and apps, is easier to administer and allows you to build your mailing list at the same time. It also gives you more space and flexibility for
content. No matter which method you chose, Page posts about contests and promotions can be
displayed in the News Feed, helping you reach a broader audience.

The actions you can require are fairly self-explanatory; but those you can’t require need a bit more detail.Facebook prohibits businesses from encouraging people to tag themselves in content that they’re not
actually depicted in. For example, it’s alright to ask people to submit
suggestions for names of a new product in exchange for a chance to win a prize. However, it's not permissible to ask people to
tag themselves in pictures of a new product in exchange for a chance to
win a prize.Facebook’s new ban on Like-gating will have a slight impact on the way contests are run. As of November
5th, Pages can no longer require members "Like"
their Page in order to enter a contest.These restrictions ensure that people who are taking these actions
are doing so because they genuinely want to interact with your Page. It
creates a better experience overall, and ultimately you’ll have better fans as a result.

Additional Guidelines

The Contest and Promotions section of Facebook Page Terms offers up more legal guidelines for businesses. If you use Facebook to communicate or administer a
contest or promotion, you are responsible for the lawful operation of that
promotion. This includes:

Official rules

Offer terms and eligibility requirements

Compliance with rules and regulations governing the promotion and all prizes offered

Facebook contests must also include a complete release of
Facebook by each entrant or participant, as well as acknowledgement that
the promotion is in no way sponsored, endorsed, administered by, or
associated with Facebook.

June 12, 2014

Finally!! It’s rolling out to everyone: the New Facebook Page layout that was originally announced in March is going to be released to all pages. It took Facebook 3 months instead of the 1 month they had initially announced; probably because of the many bugs they had to fix. Here is a detailed list of all the major changes that you need to be aware of.

#1–
Adjust your cover photo.

Your Page name and category, along with the Like, Follow and Share buttons are overlayed on the bottom portion of your cover photo. Remove any writing in the lower 65 pixels of your cover photo and take into consideration that Facebook adds a dark gradient behind the buttons and page name. The profile photo is the same size but is now moved up farther onto the cover photo image and a bit to the left.

#2
– Apps tabs are still present on your page, but they are in the left sidebar.

Custom tab images used to be located directly below the cover image, above the fold. In the new design, the custom tabs are now located in the left column and below the fold.

#3 – All custom app tabs are still in the top menu bar, in
the “More” dropdown menu. You can reorder the tabs by clicking on “Manage Tabs” at the bottom of the “More” menu.

#4 –
You can have one (or two) custom tabs featured in the main menu, above the fold.

When reordering your tabs, move the photos tab to the bottom position. This will remove it from the top menu, but photos will still appear in your left sidebar.

#5
– The posts on the page are now displayed in one single column.

You can still create milestone posts, but they will display in the single column format.

#6
– Your website URL is now always displayed in your about section.

No need to count the number of words in your “about” section anymore to make sure you have your URL appearing on your page, it is now displayed prominently. And it’s clickable too!

#7
– You can view the details of every left column block right from the page

#8
– you can re-order all the blocks on the left column, except “people” and
“about”.

Go to the “manage” button (the pen icon), then click on “manage sections”.

Then use the “drag and drop” interface to re-order the blocks in the left column. Note that “people” and “about” will always be on top, you can’t move these two sections.

#9
– All notifications are now easily accessible in one convenient page

#10
– Easy access to your most important notifications.

You can quickly see if you have a new message or notification waiting for you. You also have a quick overview of your likes and post reach for the last 7 days.

#11
– All of your page settings are in one place.

Note that Activity Log and Banned Users have been moved to the Settings tab.

#12
– No more “use Facebook as [your page] in the settings menu”

To use Facebook as your page, go to the top navigation bar, click the drop-down menu at the far right and select the page you want to “use Facebook as”.