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As YouTubers and Twitch streamers become more prominent in the video game landscape, it has become essential for game developers to know how best to get these video junkies onboard with game launches. Mike Rose, formerly of Gamasutra and now at tinyBuild Games, knows a thing or two about what YouTubers and livestreamers are looking for when it comes to game coverage, thanks to his extensive research, and tinyBuild's various YouTuber-based marketing campaigns. In this session, Rose will delve into the best ways to get the big YouTube and Twitch names playing your games; how best to factor these personalities into game launches, and the various dos and don'ts he's discovered along the way.