Cision Launches SEEK OR SHOUT Collaboration Community for Journalists, Bloggers and Other Communicators

CHICAGO, April 19, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced Seek or Shout, a new online community that enables all content creators – journalists, bloggers, freelancers, and PR and marketing professionals – to collaborate with maximum productivity, immediacy and relevance.

Seek or Shout lets users seek expert sources to interview, products to review, and story ideas for content they’re creating. It also lets them shout to share their content – stories, blog posts, and campaigns – with people who follow them or are interested in the topics that they write or post about.

It also gives content creators a central profile for collaborating with each other and with brands. They can clearly define their topics of interest, background, deadlines and needs – and “take back” their inbox to reduce unwanted and irrelevant story pitches or proposals.

“Seek or Shout is designed for a new breed of content creators for whom sharing and collaborating is second nature” said Peter Granat, Chief Executive Officer of Cision North America. “The social web is blurring the lines between journalists, bloggers, and all content contributors – creating tens of millions of online influencers and making every company a publisher.”

“Today, many content creators wear multiple hats: ‘traditional’ journalist, blogger, social media influencer, freelance writer, or developer of branded content. Seek or Shout is designed to offer this creative community the easiest and most productive way to find sources and information, develop ideas into stories, seek freelance opportunities, and share successes,” he said.

Seek or Shout was refined and enhanced by Cision based on feedback furnished by content creators during an extensive Beta test process. It enables users to:

Seek story ideas, experts and background information – or products to review – for an upcoming news article or blog post. They also can solicit freelance opportunities. Users can request information anonymously, or syndicate requests to Twitter, Facebook and LinkedIn for wider response.
Shout about their latest content, campaign or product. Their followers, and users who are interested in the tags placed on “Shouts,” will automatically see them in their news feeds.
Define their interests and create and manage their profiles, to get the information they need and reduce off-topic messages.
Communicate privately with other users about stories they are pursuing or developing. Private messages to followers are free.

About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visitwww.cision.com.