Knowledge Base

Monthly Archives: June 2013

Steer had made a lapse in judgement and ran an add that was meant to compete with another company but came off as an angry attack. He certainly didn’t intend for it to come off like that, but the more people say it the angrier they became. Customers were starting to leave or demand answers from Steer. Each time he tried to reply it seemed he only made this worse. Steer realized the best thing for him to do at the moment was step away from the spotlight of business and give it some space. The other owners would run things until it got back on track. Sometimes, when bad things happen, giving time and space is the only correct approach.

Turtle absolutely loved his website…when he first started his business. Over time his online presence had begun to show some wear and tear around the edges. There were a lot more modern sites out there and it was getting harder to compete with the online side of things. Finally after some advice from a fellow entrepreneur, Turtle hired a consultant to take a look at his presence online and guide him where it needed to go. After this his online presence and website was on par with the rest.

There was a mistake. Mouse had let orders go out that contained absolutely nothing in them. Large orders at that. When the calls started pouring in of angry businesses that had trusted their supply to be filled, Mouse was frazzled. As much as he wanted to bury his head in the sand and let someone else deal with it all, or blame it on the workers, he called each one back and apologized for his error. He sent them all the correct orders at a big discount so their loyalty was given due respect.

The creativity and innovation should be a sign to entrepreneurs and business owners in all industries that the “old” way of doing business has changed and now it is time to usher in new ways of thought and innovation. – See more at: http://progreshion.ceoblognation.com/#sthash.FG2lFOAz.dpuf

Lion had been debating about giving his business a new gloss to it. It had been several years since he started the company and over time his values and goals had changed somewhat. His brand didn’t exactly reflect that as it was now. The next day Lion took stock of his new outlook and met with some designers on how to change his business. In the end, the new makeover not only won over some new customers but also perfectly reflected what his vision was now.

Gecko had just bought an entire shipment of various promotional products. Before the purchase he asked some of his fellow entrepreneurs their thoughts on how he should brand the items. Some said no to the logo, but most agreed to the idea. So that evening before the purchase Gecko thought long and hard about what to do. It seemed almost dumb not to put his logo on each and every item. It was a huge lost opportunity to send out random items without his logo on them.

Cricket wasn’t about to just go rushing out to find someone to help design his website. Every single day when he got online there were ads and emails from sites and people begging him to let them help. On the surface all of these people seemed reasonable and great at their job. But having had several friends who got into trouble with shoddy website designers…Cricket didn’t want to make the same mistake. So he took the time, researched all of the designers and decided on the best person for the job.

Sparrow was a fairly fashionable gal. All her friends came to her for fashion advice and her male friends would begrudgingly allow her to pick out their clothing. Everyone who met her always commented about her being so unique in her style and the way she did certain things. So when it came to her business, letting her personality and image shine through was a perfect way to help brand her business.

To Hare, branding your business was the one thing he worried about most. He knew his products were solid and they nearly sold themselves, but one major thing he lost sleep over was making sure his brand was as strong as his products. Instead of flitting from one thing to another he decided that staying consistent with his branding message was the right way to go and was confident this would be better in the long run.

Turkey was in the process of starting her business and making sure everything was in place before the big reveal. She had her products in place, marketing partners and just about everything else one would need for their business. The final straw was to make sure her business was branded online properly. Meeting with a website designer she made she the website showed exactly what her business was all about from the way products were shown to the biographies about her workers. Showing what it was all about was the best way to brand her business online.

Hi, my name is Gresham (Gresh) and this is a business blog that I manage with a phenomenal team. I am the Blogger in Chief for CBNation and a media consultant for Blue 16 Media. Helping out business owners with website design and digital marketing. I hope you enjoy this blog. Contact me to set up a time to speak or let's meet for coffee (even though I rarely drink it). You can schedule a time on my calendar HERE. Find me on social media @progreshion.