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With the growth of social media platforms and their active usage by customers, social listening and monitoring has become a key practice for marketers. Most conversations now happen online or through chat and that’s why creating a proper social media strategy is important to optimise…

Across the world, marketing budgets for organizations account for over 11% of their revenue. For B2C organizations this statistic is higher, at over 14%, and for B2B it is relatively lower, at 9%. B2C organizations are constantly reaching out to their customers for re-engagement and…

Automation is the future and marketing automation is all about optimisation. In this blog, we will discuss how a marketing automation software can help you in business strategy and growth. From upgrading your marketing team’s time management skills to streamlining which clients your income group…

Maintaining a solid reputation on social media has become more important for brands than ever before. With ratings, reviews and customer feedback becoming the centre of attraction, a positive social media presence is all that a brand can ask for. That’s why businesses are turning…

We are living in a world that is so competitive that there is a substitute for every product and service. Brands are hustling to provide better experience and value for money to meet the increasing customer demand. In order to survive the competition and dominate…

Social media listening plays a crucial role in customer service. Let’s read more about the importance of customer service today and then we’ll define how social media listening shapes customer service for businesses. Importance of customer service in this rising age of social media Customer…

Businesses today are growing much faster than before. They are operating at more complex levels where reviews, ratings and word of mouth have become quite important. In fact, it’s simply remarkable how reputation can make or break a brand image. That’s why businesses are becoming…

Lead scoring and nurturing is an important aspect of lead generation. Better quality leads result in an increase in sales and bring in more business. However, marketers often overlook the importance of quality lead generation. This blog will help them revisit their lead generation process…

Every marketer has learnt, read or at least heard about the concept of STP in marketing. STP stands for Segmenting, Targeting and Positioning. It is quite a common concept along with SWOT and 4Ps. In modern marketing, we use buyer persona in addition to defining…

B2B lead generation and conversion is the key to success for all of us in B2B Sales & Marketing. In our experience, we may have seen varied levels of success in this regard. Here are the top 5 mistakes that you can avoid to improve…

About Engati

Social Selling- you’ve heard about it. But you’re wondering, ‘Why on earth should I try selling my product on platforms that literally just have teenagers dancing to dubbed music?’ It’s time to answer that question.