Patients have become more involved with their care. Therefore, healthcare systems and providers are under intense pressure to change the dynamics of their interactions with patients and prospective patients.

Hile-lights Blog

Tools for measuring and understanding user behavior, such as Google Analytics, are vital for tech users and are used all around the marketing world. For this reason, it’s crucial to understand what spam bots and spiders are and how they can impact your data and results if you’re not careful. Learn what these data threats are and how measures are being taken to fight them.

Have you ever found yourself talking to your web developer and zoning out because you have NO idea what they're saying? Yeah, we get it. We're pretty smart people. But, it's important to note that we're people, too. Here are some handy tips for you to use next time you find yourself in a room with a developer and have to, you know, talk to them.

On Tuesday, we hosted a webinar about the value of MarTech stack planning, alongside Scott Mowery, Senior Director of Digital Operations at Cleveland Clinic. In this webinar, we walk you through the various reasons MarTech stacks are valuable for your marketing efforts and the importance of planning these stacks by understanding the variety and differences between them. Here are the answers to the questions asked in the webinar.

We've all heard how the healthcare industry is evolving. With this shift to a consumer-based approach, there has to be a change in the way healthcare marketers talk to patients. In our latest healthcare eBook, you'll learn the "3 Cs of Healthcare", what the industry evolution means for the healthcare marketer and how to get started on this new marketing frontier.

There are over 6,000 marketing technology solutions in the world. How do you know which ones are right for your organization? Join us on Tuesday, February 19th at 12:00 PM EST as we team up with Scott Mowery from Cleveland Clinic to present the role of MarTech stacks in your organization. Register today!