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...Individual Assignment 2
Boost Juice utilize various differentiation variables when differentiating its products from its competitors like, Top juice, Berri, Starbucks and various others. Differentiation is distinguishing a product or service from ones competitors and Boost juice achieves differentiation through product, service, personnel, channel and image. Boost Juice faces potential macroeconomic forces that could impact Boost Juices’ from successfully moving forward. These macroeconomic forces include demographic, economic, natural, technological, political and cultural.
Companies that market experiences realise that customers are really buying much more than just products and services (Kotler, Adam, Denize & Armstrong 2009). Boost Juice claims that it’s not all about its drinks and products but also the experience, (A bit about Boost juice bars 2011) states the brand is based on the entire Boost Experience which takes place every time a customer enters a store. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name, in a bright and colourful store environment with fun music to match. With this said, boost Juice does deliver these unique, new, fun ideas and the quality and experience is the same no matter what shop you are in....

...Boost Juice
Main Idea:
* Obesity and health issues are becoming issues for all countries, and companies in the Wellness Category are seeing massive growth
* A alternatives of the quick hamburger(a healthy fast food alternative)
* Dan Titus, Director of the Juice and Smoothie Association stated. “The Juice and Smoothie business is such a lucrative venture. Smoothie-type products are sold all over the world on cruise ships and golf courses; in bars, movie theatres and hospitals. Companies are seeing this market as a growth opportunity. Consumers are looking for an alternative to soda; the healthy attitudes that consumers are expressing reflects in the smoothie trend.
Competitive advantage:
* Unique formula
* Janine consulted with nutritionists and naturopaths to create a menu of healthy juices and smoothies that were free of preservatives, artificial flavors and colors.
* Her range of TD4 low fat frozen yoghurts used in the smoothies contain live cultures streptococcus thermophillis and lactobacillus delbruekil for added nutritional benefits
Strategy:
1. Complementary Products
As well as our fabulous drinks, we also sell a range of healthy snacks including wraps, fresh yoghurt, fruit, muesli bars, banana bread, as well as bottled water &amp; reusable Boost Mugs!
2. Supermarket Range
Boost introduced a new range of bottled juices, frozen yoghurt and healthy snacks readily available at...

...n
International Human Resources
Assessment 2 – Group Presentation
Boost Juice Expatriate Program Challenges in Germany
March 23, 2010
Authors:
SindooraNiranjan, 110024230
Maggie Sinclair, 110058024
Kai Zhi Lee, 100111728
Ke Yu, 100070856
Harnie Kumaraguru, 110026969
Word count: 1105 (excluding external referencing)
Introduction
The concept of Boost brand was created in 1998 when the founder, Janine Allis, realized the fashion of the juice bar when on holidays in the United States. She researched the growing demand and found a huge market opportunity for a healthy fast food alternative in Australia.
The first boost juice bar was formed in 2000 located in Adelaide (Boost Juice 2011). The company has expanded internationally with 200 stores in Asia, Europe, and the Middle East through the way of Franchising. This report will analyse and discuss various potential human resource issues when considering the deployment of an Expatriate to Germany to support expansion. In particular, the issues faced by the organization within the five arenas of recruitment and selection, training and development, cross-culture, performance management, and compensation.
1.1 Expatriate Recruitment &amp; Selection
Involvement of the expatriate’s spouse in any pre-assignment, on-assignment and post-assignment training and support, particularly in language and cultural training (Salas et al. 2006;...

...Boost juice is a widely known brand in the drink companies occupying Australia. It has made itself well known since its creation in 2000 by Janine Allis.
There are five different ways a company can differentiate themselves from its competitors, they are product, services, channels, people and image. Brands will differentiate themselves with competitors through product differentiation by design or features of their product. With services differentiation it is how efficiently and satisfyingly their employees will provide the customers with what they want. Channels differentiation is their expertise and performance in their field. An advantage in people differentiation is when a particular business will employ only the best people fitted for the job, who may be trained particularly for that role in order to efficiently set out their duties and image differentiation is when a company will set themselves apart with for example, a logo or a slogan so consumers will recognize such and know that brand name.
Boost Juice Vibe club card, image, Boost Juice, viewed 5 April 2012, &lt; http://www.boostjuice.com.au/vibe&gt;.
Boost Juice Vibe club card, image, Boost Juice, viewed 5 April 2012, &lt; http://www.boostjuice.com.au/vibe&gt;.
Through product differentiation, Boost have been able to set themselves apart from the competition with their...

...of equivalent series resistance (ESR) of an output capacitor on the performance of a constant -on-time(COT)-controlled buck converter is studied and a pulse bursting phenomenon is revealed. It indicates that the ESR of the output capacitor is one of the key factors causing pulse bursting phenomenon in COT-controlled buck converters, and the critical ESR is derived via. It is pointed out that , when the ESR of the output capacitor is smaller than the critical ESR ,pulse bursting phenomenon occurs, otherwise it disappears. Simulation results are provided to verify the theoretical analysis results.
INTRODUCTION
The control techniques of switching dc-dc converters can be generally divided into the following three ways.
1) Constant –frequency control ,such as pulsewidth –modulation-based voltage-mode control and current- mode control
2) Variable-frequency control ,such as output-voltage-ripple-based control like constant-on-time (COT) control or constant-off-time control
3) Hybrid control
To improve the transient performance and to simplify the controller design of switching dc-dc converters, COT control has attracted much attention recently.COT control is simple to implement and easy to design, without an error amplifier and its corresponding compensation network.
In this paper , pulse bursting phenomenon of a COT-controlled buck converter is revealed via both time and s-domain analysis, the ESR of...

...Lesson
17
Types of Basic DC-DC
Converters
Version 2 EE IIT, Kharagpur 2
Instructional Objectives
Study of the following:
•
Three basic types of dc-dc converter circuits − buck, boost and buck-boost
•
The expressions for the output voltage in the above circuits, with inductive (R-L) and battery
(or back emf = E) load
Introduction
In the last module (#2) consisting of eight lessons, the various types of circuits used in both
single-phase and three-phase ac-dc converters, were discussed in detail. This includes half-wave
and full-wave, and also half-controlled and full-controlled ones.
In this lesson − the first one in this module (#3), firstly, three basic types of dc-dc converter
circuits − buck, boost and buck-boost, are presented. Then, the expressions for the output voltage
in the above circuits, with inductive (R-L) and battery (or back emf = E), i.e., R-L-E, load, are
derived, assuming continuous conduction. The different control strategies employed are briefly
described.
Keywords: DC-DC converter circuits, Thyristor choppers, Buck, boost and buck-boost
converters (dc-dc), Step-down (buck) and step-up (boost) choppers, Output voltage and current.
DC-DC Converters
There are three basic types of dc-dc converter circuits, termed as...

...The Wellness Category- Smoothies
The Wellness Category is the one of the fastest growing retail categories in the world.
Obesity and health issues are becoming issues for all western countries, and all
companies in the Wellness category are seeing massive growth. Boost is no exception.
Earlier this year, a report by Mintel (www.mintel.com), Chicago, showed the U.S.
smoothie market hit $2 billion in sales. To quote the report, “Consumers are embracing
the (smoothie) trend in a major way, and for a variety of different reasons.”
Smoothies — classically a blend of fruit, fruit juices and yogurt — began several
decades ago as health-oriented offshoots of frappes. Smoothie bars, often little more
than a phone-booth size hut equipped with a blender and a ‘fridge, catered to the early
health conscious consumers looking for a healthy boost for a quick replacement meal or
between-meal refresher.
"Consumers are attracted to smoothies because they are seen as a healthier option to
most sweets and on-the-go meals. Now that the smoothie market is a proven success,
companies are being pushed to the next level- extreme differentiation. Similar to the
coffee market, smoothie companies need to continue developing innovative flavors and
additives to keep consumers engaged in the market." David Lockwood, director of
Mintel Reports
Dan Titus, Director of the Juice and Smoothie Association in America stated you
cannot ignore the profitability of the smoothie market....

...An Analysis on Stephan Jay Gould
Buck versus Bell 274 U.S. 2000 (1927) was the United States Supreme Court ruling that upheld a statue instituting compulsory sterilization of the unfit, including the mentally retarded “for the protection and health of the state.” (Holmes) It was largely seen as an endorsement of negative eugenics which is the attempt of science to improve the human race by eliminating “defectives” from the gene pool. (Elof) Paul Lombardo argues (in N.Y.U. Law Review, April 1985, 60(30):30-62) that the Buck case was a milestone in government power over individual rights. (Lambardo) In his essay “Carrie Buck’s Daughter: a popular, quasi-scientific idea can be a powerful tool for injustice,” Stephen Jay Gould attacks the injustice of the false “science” of eugenics, and champions Carrie Buck as the example of the victims. This paper aims scrutinized Gould’s writing skills by studying and analyzing the five metaphors he used in the essay. First, the comparison to Judeo-Christian (Exodus) and pagan Greco-Roman (philosopher Plato) ideas of punishment through 3 generations which is unjust will be tackled. Second, Carrie Buck is an instrument of showing the people what injustice is. Third, the references to Adolf Hitler and the Nazi’s policy of eugenics through gas ovens will be analyzed. Fourth, the issue of the dishonesty of the American legal system and the issue regarding Oliver Wendell Holmes...