Pizza Hut Tests By-the-Slice Option

For a while, Pizza Hut's strategy has been to cater to college kids and football fans who consume multiple pies in one sitting. About two years ago, the chain even introduced the "Big Dinner Box," consisting of two medium pizzas and two sides — or a third medium pizza at a price of $19.99. But now the fast-food chain is doing a 180, targeting single eaters by offering them pizza by the slice.

The Associated Press reports that for the first time in the company's history, Pizza Hut will test a by-the-slice option in two locations: York, NE and Pawtucket, RI. A made-to-order slice will cost between $2 and $3. Just don't expect a thick crust. The AP reports the pizza will have a thin crust.

In addition to slimming down its orders, Pizza Hut is also reducing the size of its stores. According to the AP, the chain has been "developing its smaller format carry-out stores rather than its dine-in restaurants." The reason? Last year sales fell at newer locations during the first three quarters of 2013. To combat that, Pizza Hut is trying out a new strategy. Chief marketing officer Carrie Walsh told the AP, "We're seeing the trends for quick and ready products."

The problem Pizza Hut may face is speed. According to the AP, Pizza Hut's ovens take 7 to 10 minutes to get pies piping hot. Though, reportedly, the slices will only take three to four minutes. In addition to the new by-the-slice sales, the Nebraska store will feature a fresh design concept, resembling Panera or Chipotle. In addition to pies and slices, the store will offer salad and pasta stations. Customers will have table service after placing their orders at the counter. In Rhode Island, though, the store will only have the "slice bar."