This features a graphic of St George’s Cross on the front which is an optical illusion and can only be seen from a distance.

Martin Lotti, Nike football global creative director, said: “Two references really stood out during the design process for the home kit – that stunning all-white kit England wore in Mexico in 1970 and the idea of the armour of English knights.”

Parents who want to buy the shirt for their children will be forced to pay £40 for the shirt for three-to-eight-year-olds and £42 for eight to 15-year-olds. Kenny Sharpe, manager of Stockbrook Colts football team, said there was “no chance” he would pay £90 for the adult shirt.

“I’d be happy to pay £30 for it but not any more than that. I train six-to-16-year-olds and they would not be able to afford to pay for the children’s kit.

“Some of them turn up in jeans and their school uniform.”

Derby Telegraph readers have taken to our website and Facebook page to give their views.

One person said: “That’s ridiculous, why spend that much for summit that you’re only going to wear once or twice before we get kicked out the World Cup?”

Another suggested not buying the shirt at all.

They said: “Time for good old market economics to take over. Here’s what we have to do - don’t buy the shirt.

“As long as people pick up the shirt for £90 they’ll keep upping the prices. If there is a rebellion and they hardly sell any they will get the message.’’

Another user commented: “The justification for pricing the shirt at £90 is that there are sufficient people in the market who are stupid enough to pay that much. Why sell them at the £20 they might merit when they can be sold at £90?”

A Nike spokeswoman said it was a retailer’s decision on what price they set for retail.

She said: “The England kits contain innovative performance technologies that have a certain amount of research and development costs.

“The suggested retail price is consistent with pricing across the football-replica industry in the UK.

“Consumers are given a choice when purchasing the shirt. The adult shirt will have a suggested retail price of £60 for a stadium jersey and £90 for a match jersey.

“Nike set the wholesale price and it is a retailer’s decision on what price they set for retail. The vast majority of shirts that are going to retail are the £60 stadium versions.”

England striker Wayne Rooney said: “I’m always proud to put on the England kit and with these ones it’ll be no different.

“I can’t wait to get out to Brazil and play in them this summer.”

The FA said: “The FA is a not-for-profit organisation that puts £100 million back into the game every year. It is through relationships with partners such as Nike that we are able to maintain that level of investment in football.

“The FA’s policy is to avoid any involvement with how its partners/licensees set their prices, so as to avoid any risk of or implications of price fixing."

A Football Supporters’ Federation spokesman said: “Fans with kids often argue that strips are changed too often. The FSF would advocate manufactures incorporating a ‘best before’ date into the strip’s label. Supporters buying a strip would then know exactly what they’re paying for and be able to make a decision based on that.’’

Both the home and away kits will be worn this summer in Brazil.

The new home kit will be first used in a friendly match with Peru at Wembley on May 30.

We are just about to supply 15 shirts for a local senior teams cup final special. Same technology, same material and more colours (white always the cheapest) material with all print and badge included for £15.00 and we are not the cheapest! To support your national heroes now is exploitation with Nike and Adidas being the main protagonists.

Mugs buy them , usually fat bald mugs who waste their money so dont care what they charge these. Your double mug if you buy them for kids at these prices. I love football but these shirts are always a rip off at the world cup money making show led by FA & FIFA who screw the fans.

If your teenager is following the team that Bradley Wiggins rides for and local man Dave Brailsford manages, stand by for a bill for over £400 if they want the replica riding kit....mind you, that's small change compared to the cost of a replica bike! Everything has perspective....this is hardly news! Apart from the MP getting off his overpaid backside and writing a letter.... Oooooah!

They are t-shirts for crying out loud. £10 fir a plain one, £15 for one with applied decoration. If you pay more than that you are not being conned - you are being stupid.
"The England kits contain innovative performance technologies that have a certain amount of research and development costs." What utter tosh. Replicas are worn by spectators not players at any level where 'performance technologies' would have any effect. These technologies, by the way, are probably just that the fibres wick your sweat away from your skin (like we've had in walking gear for 30 years). Get a grip people - the prices are based on what stupid people are willing to pay. Every shirt you buy justifies the price. If you are going to a match wear a white t-shirt and paint a cross or lion on it with fabric paint - much more personal and cost about £4 in total. And when we lose you can use it to wash the car.

.......... "Fans with kids often argue that strips are changed too often. The FSF would advocate manufactures incorporating a 'best before' date into the strip's label" ....... Better still, sell shirts without the shirt sponsors name/logo..... Then they'll last as long as they still fit the kids....but the kids won't like them!