How Worldly Can a Company Be?

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Transcript of How Worldly Can a Company Be?

Domestic Firms Exporting Firm Global Firm A global firm views the world as its market. Global firms use one basic startegy for most markets, adopting only when necessary for local conditions. Domestic firms confines its sales and marketing efforts to its home market. Most companies start out this way, and many do not stray further beyond. An exporting firm, expands its operations by offering their products for sale in other countries, usually those nearby. Multinational Firm A multinational firm operates in many markets, modifying its products to suit local tastes and preferences, this firm retains the business culture of its home market. How Worldly Can a Company Be? Ex. Nike Mexico China Japan McMollete McBurito A La Mexicana McPatatas Milkshakes StrawberryChocolateVanilla Taro Pie Corn Potato Bacon Pie Side Salad Cup Sweet Corn Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States Telus is a national telecommunications company in Canada that provides a wide range of communications products and services including data, Internet protocol, voice, entertainment, and video. The company is based in Burnaby, British Columbia. Lululemon is a yoga-inspired athletic apparel company. Lululemon produces a clothing line and runs international clothing-stores from its company base in Vancouver, British Columbia, Canada. Telus Home Market: CANADA Lululemon eports its athletic wear to neighbouring coutry United States. McDonald restaurants are found everywhere around the world. But changes are made to the menu to adjust to the local taste, and preferences.