Brooklyn Bridge Park Conservancy
After working with WolfBrown on organizational strategic planning, the Brooklyn Bridge Park Conservancy asked the firm for assistance with program planning for the developing Brooklyn Bridge Park, located on the Brooklyn side of New York’s East River. As a nonprofit organization working in partnership with government, the Conservancy had been coordinating programming in the “park to be” for 10 years and now wanted to develop a detailed programmatic and business plan to continue that essential role. WolfBrown’s extensive research process included stakeholder interviews; topical focus groups on recreational, educational, and cultural programming; a community meeting; and detailed investigation into the programming philosophies, practices, and finances at six comparable parks in New York City and elsewhere. WolfBrown produced a written report synthesizing this information and then worked closely with the Conservancy to draft a plan and timeline for programming in each of the projected areas of the park, along with a five year projection of income and expenses for all of the anticipated activities. This plan is guiding discussions between the Conservancy and the relevant government agencies as to the future of programming efforts in Brooklyn Bridge Park.