Derrick Kuzak, Ford’s group vice president for global product development

Diesels just aren't the answer for Americans says Kuzak

While fully
electric cars sound great in theory with their instant torque, near silent
operation, and lack of fossil fuel emissions, many people are still
apprehensive about "range
anxiety" when the batteries start running low. Thankfully, we have a
number of options on the table when it comes "green" vehicles.

Some manufacturers like to rely on hybrid technology to
achieve crazy EPA numbers (Toyota
Prius is EPA rated at 50 mpg combined). Others choose to put hyper-optimized
traditional gasoline engines in their vehicles (the Ford
Fiesta, Hyundai
Elantra, and Chevrolet
Cruze can achieve 40 mpg+ on the highway depending on trim level).

Another option is to use diesel engines. However, according
to Derrick Kuzak, Ford’s group vice president for global product development,
diesel engines will be relegated to its heavy duty trucks and won't be
filtering down into its more consumer-friendly passenger vehicles.

Kuzak brags that Ford "could easily bring diesels to
the U. S. market" since it already offers a number of diesel powertrain
options around the globe in its vehicles. “It doesn’t make sense. We are not
going to force it on customers,” he added.