Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers

Features:

Info Graphics

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Data Graphics

600+

Metrics

Narratives

Best Practices

Pages: 45

Delivery Format:
Shipped

Call 919-403-0251

ID: PSM-274

Price:

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

In order to influence key decisionmakers, it has become increasingly important to have an effective communication strategy. Due to continuous technological advances, the communication process has evolved and has become more complex for companies to identify the most the preferred and effective channels for external communications.

Best Practices, LLC conducted this research study to explore the most effective and preferred B-2-B channels & tools of communication, optimum communication frequencies for B-2-Bcommunications. Specifically, this new report benchmarks the tools and usage frequency executives are making use of for external communication.

The report is based on the response of 183 leaders from 162 companies from different industry segments across 6 continents. Research participants’ roles ranged from Chief Executive Officers to managers across various departments and industry segments.

Key topics include:

Benchmark the tools and usage frequency executives are making use of for external communication

Identify the preferred and effective channels for external communications

Sample Key Findings

PowerPoint Continues to Dominate: Respondents prefer that information be communicated through PowerPoint than other forms, followed closely by Word documents. Press releases are not favored as a B-2-B communication format.

The Impact of Face-to-Face Communication: 9 in 10 of those surveyed stated that meeting someone in person has an impact on their B-2-B purchasing decisions. Conversely, telemarketing and mobile marketing have the least impact on purchasing decisions.