Apple / iPhoneX

More to come.

Apple / The Rock x Siri

Apple / The Archives

Sonos / You're Better Than This

There's a huge gap in how music lovers feel about music and how they listen to it. From bluetooth dropouts and tangled cords to laptop listening parties and sharing waxy earbuds, we've learned to settle for some questionable listening methods. "You're Better Than This" is meant to open everyone's eyes to their listening absurdities.

LA2024 Olympics / Dream City

A finalist city for hosting the 2024 Olympics, LA wanted to remind the Olympic Committee, and the world, that more dreams come true here than anywhere else. Directed by Karim Huu Do.

Call Of Duty / KillCameraman

Every time you get fragged in Call of Duty, you see a killcam. Meet Randall Higgins, the man behind that camera. He's seen everything – but even Randall has never seen anything like Advanced Warfare's Havoc DLC.

Inspired by the killcam, every day millions of Call of Duty fans upload their fanmade videos onto the web. We decided to give them a way to receive recognition for their films by introducing Point & Shoot; the world’s first ever game footage film festival. The best Advanced Warfare Havoc moments were recognized and rewarded with legendary status within the CoD community.

Sonos Print Campaign

Call Of Duty / Faboom

To launch Call of Duty: Ghosts, we harnessed the excitement and momentum felt around the world by Call of Duty fans, and told a 9-month story of camaraderie, masks, and the type of badass fun you can only have with Call of Duty.

Apple Music X Sonos

To launch the Apple Music SONOS partnership, we didn't just want to make an ad, we wanted to test a theory.

Does music change the way we connect at home? We partnered with Killer Mike, Matt Berninger, St. Vincent and 30,000 homes around the world to find out.

Sonos Your Home / Print

Global campaign visually defining SONOS as an immersive way to transform your home music experience.

Sonos Your Home

Global campaign visually defining SONOS as an immersive way to transform your home music experience

Call Of Duty / Vegas

To launch Call of Duty: Ghosts, we harnessed the excitement and momentum felt around the world by Call of Duty fans, and told a 9-month story of camaraderie, masks, and the type of badass fun you can only have with Call of Duty. This is the launch film we released days before the game was released.

Call Of Duty X Vice

We teased the reveal of Call of Duty: Advanced Warfare with a partnership with Vice. We explored the world of private military corporations to set the gritty context of the next game.

Call Of Duty / Codnapped

When the new Ghosts: Onslaught arrived, gamers everywhere wanted to escape their responsibilities to explore its awesomeness. So we created a world where they could be CODnapped, play to their heart’s content, and then return as heroes.

Sonos / Now What

Every now and then we collab with some music greats who believe in the brand. One spot emerged from an interview we did with Q-tip, the other from a freshly-home-from-tour Gary Clark Jr, and finally insights from the ultimate music guru, Rick Rubin.

Call Of Duty / Ghost Teaser

To launch Call of Duty: Ghosts, we harnessed the excitement and momentum felt around the world by Call of Duty fans, and told a 9-month story of camaraderie, masks, and the type of badass fun you can only have with Call of Duty.

Eminem X Call Of Duty

When two entertainment juggernauts come together, the results are epic indeed. For his hotly anticipated new album, the Marshall Mathers LP 2, Eminem partnered with Activision and Call of Duty: Ghosts to produce the music video for his single “Survival”. The video integrates footage and iconography from the game as a group of graffiti artists take us on a journey through Detroit, finally ending up where it all started - Eminem's childhood home.

Jordan Brand / Carmelo Anthony M9

For the release of Carmelo Anthony’s shoe, the M9, Jordan wanted to show the world that Melo isn’t the selfish player he’s made out to be. "PLAY FOR NY" tells the story of the real Melo and connects him to his fans like never before.

The hub of the campaign was the site experience we created for three documentaries, which told the story of Melo’s Brooklyn roots, how living in NYC has shaped him, and his dedication to bringing an end to the Knicks championship drought.

MELO’s FIELD TRIPA GPS-driven mobile experience, created in collaboration with Google, that lets fans serendipitously discover the spots in NYC that Melo holds near and dear.

Whenever they are near one of Melo’s favorite spots, fans are served up exclusive content telling the story of why that location was important to Melo. From his favorite comic book shop, deli, playground and watch boutique, we populated Melo’s Field Trip with over 30 unique stories to bring fans into his NY.

Citizen Goods

I grew up in the south of France admiring small, niche American brands for their craftsmanship and the artisanal quality of their products. But many of these brands are obscure, regional and difficult to find online. So I decided to do something about it.

In March 2012, I created Citizen Goods - a celebration of the American craftsmanship and the ultimate, online “Made In The U.S.A.” directory.

Jordan Brand / AJ XX8

XX8 Days of Flight.

One day dedicated to each Air Jordan. The ultimate celebration of the Jumpman legacy and the countdown to the release of the Air Jordan XX8.Starting with the Air Jordan I on Day 1, we featured exclusive content inspired by the Jordan of the day. Content included collaborations with artists, graphic designers, DJs and hip-hop superstars.

Over 30,000 fan photographs have been uploaded on Instagram with the hashtag #XX8DaysofFlight. Resulting in approximately 1MM likes and comments combined.

Jordan Brand / Cp3

Chris Paul is the best point guard in the game. His new shoe, the Jordan CP3.VI, gives him the traction control to cut through everything—through any defense, through LA traffic, and even through Venice Beach. The CP3.VI site experience, with it's sharp angles and quick transitions from scene to scene, was designed to emulate what the shoe brings to Chris Paul's game.

Denzel Curry / Zone3

Music video I directed for Miami's rapper Denzel Curry.

Ice T Shot Me In The Face

My friend Paul started a publishing company it's called The SecondHand Projects. He asked me to do illustrations for his last book. The book is a look back at rap journalist Luke Fox's work. A book of interviews and in depth album reviews. The texts are roughly 3000 words each. Whens the last time someone was aloud to write 3000 words about music? The book is pocket size the page layout is timeless.

The illustrations I did are one color portraits. I did them in pen. I made one for each story. Twelve in all. I think the illustrations look timeless and compliment the design. I'm very proud of this project. I hope to make more stuff with Paul. I like Paul a lot.

Inq Mobile

In 2011, INQ introduced a mobile handsets to the Canadian market with a very specific demographic in mind: social-obsessed youth.

We positioned INQ as an all-purpose tool for dominating your social world – a Swiss Army Knife for your night out.Through prank videos, pheromone-infused parties and edgy street posters we encouraged disruption and inspired mischief in young adults.

We launched the campaign in July 2011. INQ’s goal was to move 3,000 units by X-mas.They sold 7,000 in the first month alone.

Side Projects

Advertising is cool but the stuff I do on the side at night is way better.

Twitter Tape Parade

AKQA loves the San Francisco Giants. So in 2012 when they steamrolled into the Fall Classic, the agency put out a call for creatives to come up with a cool idea to celebrate their magical run. An all-agency contest ensued and well, you know what happened next: we won.

Our idea banked on them winning it all (because we believed) but it was simple: take the thousands of pieces of ticker tape that were going to fall during the victory parade and print tweets of support and celebration that had been hashtagged #OrangeOctober and #SFGiants during their title run.

So on October 31st, when over one million Bay Area Giants fans came together to celebrate, our little idea came to life and tweets printed on ticker tape showered fans with messages, much to their delight.