We love how far Levi’s is taking this curve ID campaign, with custom fitting sessions that sound like a celebration of denim shopping rather than one more step in the journey to end the agony (of sizing, that is). While this won’t be the end of the denim frustration forever, this is a start. RSVP for your closest city and take a trip to Levi’s for gifts, snacks, and (gasp!) jeans that fit.