Influx Insights is committed to protecting your privacy on the Internet, and this section of our website will explain our privacy policies regarding what information we collect, how we use it and how we keep it secure.

We maintain this website to provide information about our company to clients, potential clients, partners, and anyone else interested in learning more about Influx Insights. The Influx Insights website also provides information of general interest to the advertising industry community.

For our internal use only, we may collect and store general information about what pages you access, the date and time of your visit, the number of times you visit, the average time spent on the site, your IP address and the name of the domain from which you accessed our site, the name of the Internet address of the web site from which you directly linked to our site and other similar data about how you and our other visitors use our site. We also use cookies. The first time you visit our site, we assign you a session ID which is stored as a cookie on your computer. Cookies do not contain any personal information about you. We collect this information solely in order to learn more about the visitors to the different sections of our site and to help us make our site more useful and informative, and we will not share such information with anyone else for any reason.

On the Influx Insights website, we collect names and email addresses from visitors who wish to contact us and voluntarily provide us with their personal information. We also receive resumes and creative submissions that contain personal information. We use this information for internal purposes only and do not share it with other organizations. We do not send unsolicited emails to anyone who provides us with their email through our site.

Influx Insights has implemented a formal privacy and security policy and takes appropriate steps to maintain the security of all personal information we hold, both on our own account and for all of our clients.

Our websites contains "links" to many other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.

C21st Marketing Demands Collaboration

Art by Julia Mehretu Jennifer Polk of Gartner has a great post on her blog about the blurred lines that digital marketing, I might say marketing overall in 2013, is now creating. It’s basically breaking down boundaries and creating “mash ups” as various entities cross over into...

August 26, 2013

Innovating Advertising Content

If you take a look out at the evolving landscape, we are currently in a transitory phase in the advertising business. In this post I am talking about creative advertising content, not the business as a whole, just the formats of advertising. Today, we are living in a hybrid advertising world; where...

August 23, 2013

How Kevin Spacey’s Talk on TV’s Future Has Lessons for the Ad Biz

Last night, actor Kevin Spacey delivered the James McTaggart Memorial Lecture at the Edinburgh International Television Festival. It was a rallying cry for television’s executives to embrace creative risk. Not surprisingly, much of what Spacey’s lecture can be applied to us in the...

August 22, 2013

Signals Point to Ever-Cautious Consumers

In the past week, we’ve seen both Wal-Mart and Target delivered results that didn’t meet expectations. Both companies placed the blame on weak US consumer demand, with Wal-Mart citing increases to payroll tax as having a big impact on spending and Target’s CEO mentioning his...

August 21, 2013

Desperate Beer Brands Chase After Women

The big beer business is tough right now; in the developed world big beer brand volumes are in decline as populations age and drinkers shift their preferences to wine, spirits and more niche craft beers. This creates the big challenge for big beer; how do they grow volume? In the UK, the brewers...

August 20, 2013

When “Minority Report” style Ads arrive, will Adland Control Itself?

With the recent approval of a Google patent for advertising tracking, we might just have been given a glimpse into the future of advertising. It’s a world where everyone is wearing Google Glass or its equivalent, a world where every individuals exposure to advertising will be tracked on a...

August 19, 2013

A Machine with Soul

Dave Grohl of Foo Fighters and Nirvana made a documentary earlier this year, which was a celebration/memorial of the Sound City Studios in Los Angeles, where he recorded Nevermind with Nirvana over a “life-changing” 16 day period in the early 90s. The film documents the life of the...

August 18, 2013

Can Amazon Be Stopped?

Amazon is taking on all comers and causing massive disruption with its lower than low cost business model. It’s playing a risky game as it tries to capture market share and customers across multiple categories and its paranoia has forced it to develop new areas of expertise like consumer...

August 17, 2013

Pushing the Edge of Mobile

Ubuntu Edge is an interesting experiment in the world of mobile hardware for all kinds of reasons- here are a few of them 1. It’s crowd-fund marketed- meaning the company has made its pitch to the crowd to get the cash it needs to produce the product. 2. It has audacious goals- it wants to...

August 15, 2013

E-Bay Turns the Experience on Its Head

It doesn’t seem like long ago that the web was just a mass of “one size fits all” experiences, it didn’t seem to matter who you were, all sites treated you the same. We are now seeing a radical shift from that original vision as more personalized and tailored experiences...

August 14, 2013

What’s a Big Campaign These Days? – A Look at The Gap

The Gap is getting ready for it’s biggest campaign in the “company’s modern history” and it’s worth taking a look at what constitutes a big campaign today by trying to parse out the pieces of their plan to see what they are doing, what and who they are using and why?...

August 13, 2013

Evolving the “Comments” Experience

Everyone wants the web to be a more participatory and interactive experience, but when it comes to news and magazine sites, little has been done beyond the typical comments at the bottom of the page experience. This is far from ideal as it really puts a dividing line between the user, the content...

August 12, 2013

Contagion:The Spread of a Viral

There’s something cool about seeing how a viral ideas spreads, so to see a time-lapsed visualization is interesting to look at. It’s almost as if there’s a kind of Eames “Powers of 10″ effect at work, because there’s so much complexity at the micro level, but...

August 12, 2013

Creepy Trashcans and Big Data

While recycling is all well and good, trashcans with all kinds of monitoring devices, don’t appear to be. A UK company developed an approach to collect lots of data on people who passed by their trash cans; data that would be gathered from their smartphones. Following on from all of last...

August 10, 2013

Low Wages Are Holding Back US Growth

The Wall Street Journal put together a nice graphic that succinctly explains why US economic growth is slow at best. The answer lies in the fact that while there’s job growth in certain sectors, that growth has been restricted to low paying jobs in the food services, retail, admin and...