CONNECT WITH MASSTLC

Disruptive technology. New technology. Cutting-edge technology. Market-changing technology. We’ve heard the promise, we’ve seen the technology working in the lab, we know it can change the game. But what if the market lags behind and nobody is willing to buy ? What if technology development hits significant barriers? What is a startup or company to do? Give up or forge ahead? Remember, it took the airbag almost 40 years to move from idea to widespread adoption

Disruptive technology. New technology. Cutting-edge technology. Market-changing technology. We’ve heard the promise, we’ve seen the technology working in the lab, we know it can change the game. But what if the market lags behind and nobody is willing to buy ? What if technology development hits significant barriers? What is a startup or company to do? Give up or forge ahead? Remember, it took the airbag almost 40 years to move from idea to widespread adoption.

Our program looks at the conundrum of technology adoption from the stories of companies and individuals who have survived the long path to real sales. We’ll look at MEMS, thin film solar panels, and drugs as our panelists relate the decisions they faced, the lessons they learned, and the strategies they employed to keep their technologies and companies alive and interested while they waited for the markets to develop, and their technologies to mature. If you’re looking to move from the lab to the marketplace, you need to understand their experiences.