Even though Paris has never had its shortage of great stores, it’s been a while since we’ve been this excited about an opening. Last week we got the chance to take our first stroll through the newly opened THE BROKEN ARM store, recently opened at 12 Rue de Perree in the 3rd Arrondissement of the French capital.

The multi-brand store for men and women was founded by three friends: Anaïs Lafarge, Guillaume Steinmetz, and Romain Joste, who met during their studies and quickly shared a common love for a certain lifestyle with fashion at the center. After founding French online magazine De Jeunes Gens Modernes in 2009 with 5 other friends, they ventured out into retail with THE BROKEN ARM.

Brands carried by the store include Christophe Lemaire, Isaac Reina, Carven, Nike x Undercover GYAKUSOU, Kenzo, Vans, Raf Simons, Patrik Ervell, and many others. More of a concept store than anything else, THE BROKEN ARM carries interior items and all sorts of gadgets and accessories alongside their extensive clothing collection. Rounding out the concept is THE BROKEN ARM Cafe allowing visitors to enjoy a cup of coffee, a wonderful slice of cake, a sandwich, and plenty of other gourmet delicacies.