Cold Call

With about 54 million Hispanics in the United States, who have an estimated buying power of $2.3 trillion, it’s no wonder Telemundo is the fastest growing television network in the country. But as the traditional broadcast market continues to shrink, Telemundo chairman Cesar Conde grapples with how to redefine Hispanic television to capture millennials consuming media on digital devices. Senior Lecturer Henry McGee discusses how digitalization and globalization are reshaping the entire media industry, including Telemundo.
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Is it smart for retailers to display their wares to customers a few at a time or all at once? The answer depends largely on the product category, according to research by Kris Johnson Ferreira and Joel Goh.
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Assortment rotation is the retailing practice of changing the assortment of products offered to customers throughout a selling season. It is used by both brick-and-mortar and online retailers as a strategy for gaining competitive advantage. This paper studies assortment rotation in product categories such as apparel, accessories, and toys, where consumers typically make multiple purchases during a season. The authors identify and explain a new reason for retailers to frequently rotate their assortment: Consumers may purchase more products throughout the selling season if a retailer conceals a portion of its full product catalog from consumers by rotating its assortment. Aside from its scholarly contributions, the paper provides practical insights to retailers to guide their assortment rotation strategy decisions.

Joel Goh and colleagues estimate that workplace stress is responsible for up to 8 percent of national spending on health care and contributes to 120,000 deaths a year. Is better management the fix?
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