Discuss the use of mobile-cloud based hybrid applications in improving health outcomes.

Describe best practices in implementation of mobile medical applications.

Demonstrate the use of web-based mobile medical applications in the reduction of healthcare inefficiency.

Mobile medical applications supported by websites are rapidly becoming an integral part of personal and professional lives. The portability and ease of use make applications ideal for healthcare providers in today’s complex healthcare environment, particularly for those serving a unique patient population such as organ transplant recipients. We performed a study based on the hypothesis that a web-based collaborative portal and mobile application would be useful in the organ transplantation subspecialty. The application was developed in a Content Management Framework (CMF), a database-driven web site with social media capabilities. Expert practitioners in the field on transplantation who contributed to the content of the portal and application are currently using it in a beta test. Data are being collected by using Google Analytics and according to standard metrics to derive performance analyses. Metrics include frequency of visit, depth of visit, visit duration, bounce ratio, source of visit, total downloads, user behavior and tendencies and many more. Results and analysis of results will be completed by late November 2011. This presentation will discuss the significant potential for mobile-cloud based hybrid applications on improving health outcomes, reducing medical errors, and improving healthcare efficiency.