The short answer to this question is YES, but it depends on certain parameters, which can be identified by asking yourself a few initial questions:
Does having ‘more’ data mean that it is better quality and more accurate?
Are you asking the right questions?
Are ...

Much has been written about how IoT changes the way we live and work, but what is its potential impact on market research? Taking into consideration a product like Twistar, how does IoT affect how consumers engage and are understood?
In a time when so many companies are becoming increasing...

For the last two decades, technology has, year-on-year, developed our customer bases, simplified processes and changed the face of business. The most important step in this process has undoubtedly been the development of e-commerce.
Traditional businesses have tried to compete against on...

If you don’t ask, you don’t get…. right?
There are many people in the commercial industry who have devoted their careers to designing, drafting and positioning customer surveys to be as efficient and effective as they possibly can. To further bolster this fact, leading industry repo...

Thoughts from Nick Marshall, CEO and Founder - Twistar.
I am really passionate about startup ecosystems globally and it’s something we have witnessed first-hand at Twistar. They are amazing when they work well, but as with so many things the devil is in the detail.

As a customer feedback focused start-up, we thought we already knew exactly what our customers wanted from the start. In reality it has been a learning process for us as we have evolved as a company and a product. Here are some of the useful lessons we have learnt along the way.
If you wan...

Thoughts from Nick Marshall, CEO and Founder - Twistar.
Working in a start-up we deal with innovation on a daily basis, however it’s not always as exciting as it sounds and can, at times, be a laborious task.
Firstly the fun part: Idea generation is easy.
You sit down cal...