Small business owners, like greengrocers, bakers, landscapers, restaurateurs, etc. do not really have to look for customers around the world, given that they target clients in local vicinities. As a result, SEO efforts that go into marketing a small business’ website targeting local audiences need to take some specifics into account. Thanks to the strides made in the field of online marketing, this is not hard to do.

When it comes to looking for professional help surrounding search engine optimisation of e-commerce websites, you’d be surprised to find out that most small SEO companies tend to shy away from taking on such assignments, and this is simply because optimising e-commerce websites for search engines is no easy task. After all, SEO for e-commerce website entails much more research, planning and implementation in comparison to regular websites.

When it comes to designing a website, the content management system (CMS) that you choose is an aspect that requires your attention at the very onset. Amongst the two most commonly used content management systems in today’s world are WordPress and Joomla, and while both these platforms have their share of loyal followers, both result in periodical complaints as well. If you are wondering which of these CMS’ to go with, consider the following aspects.