New Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone has cranked out a “definitive” best-and-worst ad list or some sort of top 10 ranking. And frankly, I think a lot of them are based on the wrong metrics. Without […]

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Carol Borghesi Kelsey is handling expressions of dissatisfaction in precisely the way they ought to be handled. If Kelsey's the only one doing so therein lies the... – Aug 06, 8:25 PM

Thomas George Well said, and a great article. Thanks for sharing Tom – Aug 05, 10:41 AM

Meta S. Brown I can see her point about automation removing the analyst from the personal detail in the data. I do agree that data analysts and business... – Aug 05, 10:23 AM

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Text Analytics involves applying advanced statistics and other machine learning techniques to text data in order to find patterns and discover important relationships, which leads to valuable insights.
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