If done right, LinkedIn can generate a whopping 80% of your social media leads, according to Entrepreneur magazine — 80%! That's why it's ESSENTIAL for you to learn how to leverage LinkedIn — the world's largest business network — to grow your business.

In this session, you will:• Discover how to track down your target customers using LinkedIn• Develop your brand to take advantage of LinkedIn’s countless free tools• Deliver your message through LinkedIn in ways that will drive business success

Make the most of LinkedIn’s powerhouse network of 467 million members to generate the leads you need to grow your business!

Millennial consumers drive fewer miles and have very different expectations of a quality buying experience. Join Matt Winslow, from ATI, to learn how to re-engineer your shop's culture to staff your store with top performing team members AND grow your customer base with today's most important consumers, millennials.

Women Only: There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day business, the challenges they encounter. A recent study from the Reuters Foundation identified the top 5 issues confronting women at work to be:1. Work-life balance2. Equal pay3. Harassment4. Career opportunities5. Children and careerJoin a diverse panel of expert women professionals for a candid conversation on the workplace.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Each year, SEMA members introduce thousands of cutting-edge tools and accessories designed to add enjoyment to vehicle ownership. While some have universal fitments, many have model-specific applications that require significantly more research and development. Learn about the SEMA resources that support your product development process.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game—learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit, sell to a retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader.

Buy a beer, pull up a seat, and join host Jeff Allen of SkidMarks as he has an entertaining conversation with personalities from automotive, music, and the business world. Learn what makes these successful people tick and what fuels their passion. Cash Bar.

I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2017 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2017 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Social media platforms like Facebook, YouTube, Instagram, and others have changed the way your customers and your future customers learn about your product, engage with your brand and each other, and build lasting relationships with you and your products. While everyone knows it's important to have a social media strategy, are you really getting the engagement you want and good return on investment? Enter so-called "social influencers." These are car guys who speak to the digital generation, have amassed tremendous audiences on Facebook, YouTube and other social platforms, and influence the decisions of the next generation of customers. Automotive multi-platform media company GarageMonkey will gather some of the most successful automotive influencers to discuss and share real-world examples. Attendees will learn who they are, what they do, how they do it, and how you can work with them to maximize your marketing objectives.

The smartphone is the single greatest conduit for connecting technology to drivers and passengers. Join Pioneer Electronics’ Ted Cardenas for an informative session on just how much the technologies of smartphone integration are progressing and positioned to play a bigger role in vehicles in the future. Whether it’s Apple CarPlay and Android Auto functionality on an aftermarket in-dash screen, or additional connected sources and services for entertainment, safety and information, the smartphone and supporting in-vehicle technology are the tools allowing today’s vehicles to be both safely integrated and hyper-connected.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Are TV builds a reality? What does it take to be a successful vehicle builder? How do you differentiate yourself? How do you grow your reputation as a top-tier builder? What are the pitfalls? Who do you partner with? Get answers to these questions and more from some of the industries most respected builders.

This presentation will cover a handful of topics relating to the trust landscape, including:

-Recent research regarding the reputation economy -Claiming and monitoring profiles on online review sites like Yelp, Google My Business and others -When and how to respond to (negative) online reviews -How local and mobile search impact reputation and revenue -An overview of tools that can help you monitor and manage online reviews -How to best solicit reviews from customers (without getting in trouble) -How to leverage online reviews in online and offline marketing efforts

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

FREE3 - Choosing a Clearcoat is not so Clear: Helping You Understand Your Choices