New Music: Jojo – “Demonstrate”

Last Summer, she remixed Drake’s “Marvin’s Room”, and it created such a buzz that she ended up working with the song’s producer (and Drake’s right-hand man) Noah “40” Shebib exclusively on a new record.

The song titled “Demonstrate” shows Jojo leaving behind her usual pop sound and embracing the feedback she got from doing more urban R&B records with sometimes explicit lyrics (“Marvin’s Room” and “Houstalantavegas”). On this dark and moody yet extremely sensual track, 40 ditches the melancholy tone he and Drake usually go for and takes the song to a way sexier place.

“Baby, there’s a lot of freaky s–t
Running in my mind that I can’t say
But I know I can demonstrate
And I can let my body explain
I know I can demonstrate
So I’mma make it simple and plain
You just need to come over
(I can let my body explain)”

Take a Listen

Are you feeling it?

The song will appear on Jojo’s forthcoming album ‘Jumping Trains’ and will be available on iTunes August 28.

@Nikki…yes she is Hispanic descent but her race is white…just like you can have black Latin or Hispanic people….at least that’s what I think*shrugs* : )

+6 MT Reply:July 18th, 2012 at 4:16 pm

Christina is half hispanic, quarter german and quarter irish

+2 aishaaguilerakeys Reply:July 19th, 2012 at 7:00 am

Actually, her dad’s Ecuadorian and her mom’s White.Not that it matters.

-9 Chile_Pleeze Reply:July 19th, 2012 at 2:00 pm

Jo Jo is a singer..Christina Aguilera and P!nk are SANGahs.. Beyawnce and Britney Spears are artists–art of deception ..smoke and mirrors..flash some *** and everyone forget about that studio voice…see the TRUTH i just put out…

I was checkin for this girl way back in middle school (she most likely finished school which would explain why she was gone for so long) But im real happy she is back in music, this song is beautiful. R&B is her calling.(We really don’t need anymore pop artist/music)

JOJO JUST MADE ME SO EXCITED FOR R&B AGAIN. I’m happy we are getting talented artists like herself, Dawn, Frank Ocean, Elle Varner… talent at it’s purest. This song screams “CLASSY SEX” lol i like it a lot. Dance For You 2.0 meets Aaliyah OIAM days

+8 Shaye Reply:July 18th, 2012 at 1:18 pm

I so agree with ya’ll Jojo really does not get the credit she deserves. How are you going to be signed to Blackground alllllllllll these years (the label responsible for Aaliyah) and they have not packaged you in this genre and made you successful yet with a voice like that? Also, Timbaland is signed to Blackground — you mean to tell me they could not get him to make Jojo ONE BEAT in all these years. Smh.

The music industry needs a lifeline… most of these execs have NO talent.

key word and root of the problem… “packaged”… so many of us need our music spoonfed in a nice neat ribbon wrapped package before we go support it that the real artists get overlooked until they spend half their career making some cookie-cutter naked broad (dude) famous by ghostwriting all of their material. Instead of us going out of the way to check out people doing real music off the beaten path and without the record company PR machine behind them. They are out there….. but you will rarely ( if ever) find them here … ( because advertising costs and Necole gots to keep them lights on)

I always felt Jojo was into an urban R&B sound but the people at the top didn’t want her to get into that particular market. If you look at her history you’ll find Jojo grew up R&B/Soul/Jazz and when she first came out she was bold enough to sing SWV’s “Weak” (I remember when me and my friends heard it and were like WTH). But I think she finally got her chance with this record, I think she really is going to do the album she always wanted to do. I’m hyped

yes! i remember she killed swv’s weak & she was a little girl then. sorry, but i like her better than xtina. xtina has a great voice, but her songs are so pop & corny. jojo truly has more of an authentic urban/r&b voice.

maybe Chris’s other albums but her second album Stripped will forever be her best album. and YASS for Jojo, I was like she teased us with that Marvin’s room but glad she’s back and slaying

shaylin1985 Reply:August 10th, 2012 at 4:38 am

ACTUALLY XTINA MUSIC IS VERY R&B AND SOULFUL SHE HAS PLENTY SONGS BUT ALOT OF HER SONGS ARE POP TO WHICH HELPED HER TO SELL 60 MILLION ALBUMS ALSO SHE AINT STUPID BUT SONGS ON JOJO SECOND ALBUM WERE ALOT POPISH TO AND SHE ONLY HAD 2 ALBUMS XTINA HAVE 5 OR 6 ALBUMS

+3 VeryPinkberry Reply:July 19th, 2012 at 10:22 am

JoJo is and has always been R&B. Of course she had a few mainstream pop tracks because of Execs wanting to create a particular image and appeal to a particular audience but listening to her albums, she is DEFINITELY more R&B. Let’s not forget the producers and co-writers she had for her first album like Tank/ The Underdogs. It doesn’t get any more R&B soul than Tank. Gosh I live for this music. I am a JoJo stan if ever there was such a thing. I saw her in concert; I’m subscribed to her youtube channel; I frequent her website: all in hopes of a record label finally getting it right. Please promote her work; she deserves it.

******************************************* Jo Jo ********** and that Lower Register run to the top GIRL!!! I live, im so happy, i’ve been waiting for this, She sounds so much better singing more R&B tunes, she gets to use her vocals more…..She just slayed my life!

I love me some JoJo and am so glad she took it to the R&B side of things. I like her pop stuff as well but this right here…I feel it fits her voice better. I absolutely love it and can’t wait to get Jumping Trains. Hopefully this will help her career take flight because she so slept on in the industry.

Hey I have a question. I’m older but have noticed my teenage cousins spelling words like you, e.g., ‘rele’ instead of “really.” May I ask what is the appeal of changing the spelling of traditional words? ‘Rele’ doesn’t seem that much easier to write than “really.”

Lol @ Questions having a question…I think it’s a typo but wasn’t corrected because @ Bree knew people would get the gist of what she was saying anyway sooo corrections weren’t necessary…I misspell words all the time on this blog but it doesn’t matter cuz I have to worry enough about grammar when I write my college papers…when I come here idc bout spellin rite lol : )

Nah, you can tell when people misspell words accidentally and when they do it intentionally. I think this is the latter. I swear, though, it’s like on my cousins’ facebook pages they are speaking in code. lol. I do worry about them a little because I fear they’ll eventually forget how the words are actually spelled. I almost sent an email to my boss with “u” instead of “you,” which made me try to avoid writing like that altogether, these days.

+1 Breeangel3 : ) Reply:July 18th, 2012 at 8:27 pm

@Questions…lol…your right…and apparently by all my thumbs down lol…it’s all good tho : )

-3 Teona Reply:July 18th, 2012 at 4:25 pm

@Questions Its just shorthand. My sister does it all the time and I do it
while texting ex:
wht r u doing.. hvnt..nthng.. nvm
hru
wryd
lol
ttyl
It just makes it easier when you’re writing a lot of words.

It’s interesting that you bring that up because I tutor middle and high school kids in English (when I’m not on this blog wasting time, lol) and this is a HUGE problem. They have become so accustomed to writing like this that I have read sentences in essays like, “he was tryna make it thru but it was rele hard,” or “u dont understand til u been there.” I just bopped my sister over the head with one of her term papers for writing like she has no sense. Hopefully it is a phase that will soon pass because between that and constantly finding song lyrics in the middle of essays because they are listening to music while writing, I am so over it.

Love this new song! I wonder if her label won’t allow her to release a mixtape, do a video without their consent? Because I’m pretty sure she would do that (at least I hope) unless the contract restricts her from that. If so, she DEF needs to release a free mixtape to get that buzz going and release some videos cuz people are still checking for her. These labels are out of control smh

So dope!! Sexy music is always better when its done by real singers.. I just want her to push up this release date though.. not sure who chose Aug 28th, everybody will already have downloaded it by then.. these “teams” need to realize u need to move forward when the buzz is hot.. the internet was going in for her, use that to her advantage so she can finally come out..

I love how she takes her time with her music. Both of her previous albums did well. She has her hit “Disaster” and now this one. ^^ Love her voice, she’s gonna make another big hit with this album too (:

She MURDERED that joint and I believe when released her album will do well, but she definitely needs to promote this song and have songs of this caliber on her album to follow thru….I’m waiting….Let’s go, JOJO!!!

Ahhhhhhh!!! Thank you for posting this! This is so sensual and dark! Love it! Jojo deserves to be on TOP! SN: Somebody on twitter said Drake retweeted Jojo because he was supposed to sing this song. Hahah

I so agree with ya’ll Jojo really does not get the credit she deserves. How are you going to be signed to Blackground alllllllllll these years (the label responsible for Aaliyah) and they have not packaged you in this genre and made you successful yet with a voice like that? Also, Timbaland is signed to Blackground — you mean to tell me they could not get him to make Jojo ONE BEAT in all these years. Smh.

The music industry needs a lifeline… most of these execs have NO talent

Hell nah I’m not feelin’ this song, but I’ll damn sure demonstrate on JoJo. 40 (Drake’s producer) should have his @$$ kicked for puttin’ that much bass in the song. You can barely hear JoJo’s voice, let alone what she’s singing. And JoJo doesn’t dabble in R&B, she is R&B. But she’s marketed as pop for obvious reasons, just as early Christina Aguilera was. After all this time, and finally gettin’ off the shelf (thanks to the label) this is what’s presented? Her mixtape material is better than this. C’mon son…

Jojo is a pop artist with an R&B flair. Clearly, everyone commenting saying that she should do R&B didn’t like that hit single “Too little too late”, cuz that’s a pop song. Being able to execute a R&B song doesn’t mean that you should exclusively sing R&B music. I personally like her more urban pop and R&B inspired songs. Love the song…it’s simple, sweet, and sensual. Let these artists do them and stop tryna put a label on everythin.

I Like this song ! I can see it being on repeat for me LOL .
This girl , even from her younger years could blow.
Reminds me so much of my number one love (hehe) Monica.
Strong powerful vocals at such a young age and she could
control them so well . And now that she is older , wow she really
has an amazing voice. I like it , its not too much , its just enough !
Go JoJo !

Teena Marie, Christina Aguilera & JoJo are my favourite Vanilla soul ladies. these girls like jessi j have got the voice but the vibe is ALL wrong, pure cheese and commercial bull.
I want some fresh Jill scott 100% though! Been listening to her in my car urrrryday (:

P.s
I’m from the UK and I dig all the old school rnb from over the pond there, miss Aaliyah and how it used to be done over there but this song is a good look if only she’d get more shine and I wiiish Usher would make some more of those sexy old school hits. Though we did have some greats over here to: Omar, Mica Paris!!, Sade…C’mon Rnb singers get wit it! give us what we really want :p.

I agree with all of jojo’s true fans, JOJO has been doing r&b since she came out. I was like wtf when Necole posted that she was dabbling into r&b. If you listen to her albums and mixtapes you already know JoJo’s heart is right in r&b. Though her pop sounding songs got more recognition, her other songs were always hotter! Anyway, I’m happy JoJo is still doing her thang and can’t wait for her new album. Her voice is sick and has definitely grown over the years. P.S. I LOVE THIS SOOOONG! I CAN DEFINITELY SEE MYSELF PLAYING THIS SONG IN THE BACKGROUND WHILE I GIVE MY MAN A SEXY SENSUAL LAP DANCE IN THE BEDROOM. LOL

Jojo’s WHOLE first album was R&B. They did to her what they did to Pink. Switched her to Pop music. BUT she did have a couple R&B songs on her 2nd album like “I Can Take You There”. I think they’re just trying to see what sound gets the most response because she can clearly sing both genres.

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