Hooters tries to stand out by catering to baseball fans more than the other brands. It's also releasing a new menu (with a pair of new burgers), amping up its marketing and hosting qualifying events for a wing-eating tournament and a Hooters Girl swimsuit pageant.

Wingstop CMO Andy Howard tells Brandau that the chain doesn't look for "one big idea that will be the end-all, be-all." Instead, it looks to draw enough people in for the end of the pro basketball season and through baseball season, while tweaking its pricing.

Wing Zone is using a flavor campaign — having people vote to rename all 17 of its sauces — to help drive traffic and sales.

The Tilted Kilt is firing up its Kilt Girl Voting Contest which selects the servers that will appear on the brand's annual calendar. It's a simple, sex sells promo that gets a ton of hype for the brand on social media.