Barcelona Trip Giveaway

Project Details

Barcelona Trip Giveaway – Q3 2015

Outfluential joined with several partners to host and promote a giveaway to the gay-friendly city of Barcelona. The trip giveaway sponsors included Norweign Air, misterbnb and Rainbow Tours Barcelona. The giveaway lasted for 6 weeks and offered one lucky winner a trip for 2 to Barcelona including flights, accommodation and LGBT city tours. The giveaway was hosted in collaboration with the Barcelona office of tourism in conjunction with the #mygaypride campaign. The goal of the campaign was to promote Barcelona as an gay-friendly destination and build awareness of the giveaway sponsors to a targeted group of LGBT travelers.

Overview

Giveaway hosted on travel bloggers’ website

Social media campaign developed to promote the giveaway

Enlisted Twitter and Instagram influencers to promote the giveaway via their social channels