Carl Buddig, Old Wisconsin Kick Off Road Trip Promotion Next Week

Carl Buddig & Co. and Old Wisconsin are kicking off a Family Road Trip promotion offering consumers a chance to win a $25,000 grand prize. The promotion begins July 2 and runs through Sept. 30.

The Family Road Trip will feature a variety of other rewards, including $10,000 in weekly instant-win prizes, coupons and more. Along with on-pack messaging on select varieties of Buddig Original, Deli Cuts and Old Wisconsin Snack Bites and Snack Sticks products, the promotion will be supported with digital advertising, social media engagement and a bi-weekly email campaign to members of the Buddig Lunch Club and the Old Wisconsin Smokehouse.

To enter the Family Road Trip, consumers collect game badges by entering codes from specially marked packages of Buddig and Old Wisconsin products, as well as finding digital badges available online. Collecting badges on the giveaway microsite helps them make progress on their road trip map; each completed map is worth an entry for a $25,000 grand prize drawing.

“This new summer promotion builds upon the success of our past brand co-marketing efforts and adds another level of digital engagement and fun with the Family Road Trip,” says Tom Buddig, EVP of marketing for Carl Buddig & Co. “We expect this promotion to kick retail sales into high gear as consumers seeking summer fun both on-the-road and online play for a chance to win.”

share

About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

Video Gallery

SUBSCRIBE!

THE SHELBY REPORT provides the most up-to-date information supermarket executives and operators need to stay competitive! Subscribe now and see why we are the nationwide leader in regional food retail news!

Sign up for our daily eNewsletter and we will deliver today's news right to your Inbox!