When it comes to business, social media has typically been used as a way to promote and connect. However, many writers are catching onto the fact that Twitter is a great place to get ideas for a blog. Many companies see this as secondary to using Twitter as a way to increase visibility, but the truth is the subject of a blog article is extremely important. In many cases articles on a company blog are ranked higher than many of the companies own webpages. The blog is a place the draws in all sorts of people looking to find information on a particular topic as opposed to your particular website. If you think about it, where do you think you will find more traffic—people who are searching for “Calvin Klein Underwear Retailer” or people who are searching for “men’s designer clothing?”

You want your blog to be relevant and a place that users come to interact. This is where you will gain your most loyal traffic; thus helping you increase your PageRank and draw more advertisers to your site. Fortunately, creating blog posts that will draw in readers can be made much easier through Twitter trending topics.

How to Find Twitter Trending Topics for Your Blog

The easiest way to find a topic that is trending is to look at the Twitter hashtags that were used. Twitter hashtags were designed specifically to helps a user categorize their tweets so that they can fall into a trending topic. Twitter has a built-in functionality that allows you to see what topics are trending at any given time. You can find this on the right side of your Twitter profile page where it says “trends” (imagine that). Below is an example of the topics currently trending on Twitter:

I am currently following the trends of the United States, but all you have to do is click “change” to follow the trends in your area. You can be as targeted as you’d like and follow only your town if you think that will help you generate ideas that are more targeted to your audience.

You can also click these trending topics to get more information. This will give you a better idea about what was said about the trending topic. If people had questions about the topic, you will see those show up. You then have a great idea for your next blog post. Below is what it looks like if I were to click “#ThatDoesNOTMakeYouCool:”

By looking at these trending topic tweets, there are a few topic ideas that come to mind. For example, I could write about what it means to have a verified account and whether or not it’s important to have a verified account in the world of fashion. Do people really care if you’re not a celebrity? How do you go through the steps to become a verified account? This is something that could potentially interest people.

To really use the trending topic to create a blog post, you could write about things that don’t make you cool in fashion. People seem to love wearing huge sunglasses, but maybe that doesn’t make you cool (okay, just my opinion). The point is this: Topics are trending for a reason. With 119 million Twitter accounts, a trending topic is bound to catch your interest eventually.