Introducing the Rolls-Royce Cullinan, named after world’s largest diamond

In 2015, Rolls-Royce announced that the ultra-luxury carmaker will be venturing into the SUV business. Today, the British firm has just confirmed that their Bentley Bentayga rival will be called the Rolls-Royce Cullinan.

The name Cullinan was inspired from the Cullinan Diamond. Extracted from a deep mine in Magaliesberg Mountain, South Africa in 1905, it remains the largest diamond ever unearthed at 3,106 carats. Today, the Cullinan Diamond takes up its place in the British Crown Jewels.

CEO of Rolls-Royce, Torsten Müller-Ötvös commented: “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The Cullinan will be the second Rolls-Royce model to sit on the company’s all-new “Architecture of Luxury” platform following the eight-generation Phantom. Testing of the new SUV is currently underway at various extreme locations around the globe to ensure the Cullinan lives up to its tagline – Effortless, Everywhere.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”