Expertise with Instagram

Hello again my Think Tank friends, and welcome to Part – 3 of my ultimate guide to Instagram marketing. If you haven’t already seen Part – 1 and Part – 2, I suggest you check it out before going any further.

Chapter 6. What are posts on Instagram?

Instagram Posts includes photos and videos that we upload on Instagram and this uploading sometimes also called posting. Thus, a post is both verb and noun that Insta counts on. Posting relevant posts is the key that holds users on our accounts or better I say, it is the only means to communicate with your users on Insta. Via your posts, you can share your sentiments, ask questions, give opinions, organize contests and much more. They are the bread of your account and in this chapter, we will discover tricks and tips to butter it as much as possible.

Why Visuals?

Visuals have better impacts on our brains as in comparisons with textual contents. Our brain responds 50% faster to visuals. From this, you can infer that we are more sensitive to images and videos than text-only data. Till 2016, 91.07% of Instagram contents includes photos and on average images experiences 650% higher traffic than textual.

The logic behind this is, 81 % of readers only glid an online content and our brain set preconceptions about a content in a mere 50 milliseconds and since our brain responds to visuals 50% faster, 40% users respond better to visuals. No matter whether we are reading textual or visuals, 90% information transferred to the brain in forms of visuals.

lots of statistics, I know!! but these stats will help you to understand the abstract of this chapter.

A glimpse of few more statistics!!

According to the statistics curated from an infographic from ‘WebDAM1’,

By 2018, 84 % of intercommunication will be carried by visual & 79 % of traffic on the internet will be video generated.

Before we unveil methods for reinforcements of posts to grow your Insta presence, let’s first look at the basic questions regarding posts to have things on the ball.

Note:Photos and Videos when get uploaded are usually called Posts by netizens.

Ans- Open the Instagram app on your iOS or Android phone by tapping on app’s icon. Then tap on the ‘Camera button’. Now select a photo from gallery or take a picture using phone’s camera(choice is yours), add captions, filters, tags, hashtags and geotags to it. Once you get satisfied with adoring your post, click on. Your post will be uploaded and your followers can now see it in their feed.

Ans- Instagram gives higher preferences to those posts who got more engagements meaning, unlike its earlier algo of ranking posts in chronological order, now it ranks those posts first who gained more likes and comments on it.

Q.Which posts will appear in your feed?

Ans- The posts from your followers & followings will appear in your feed. Apart from it, those posts which seem to match your interests and are trending on Instagram will also be seen in your feed.

Q.How will you upload Videos?

Ans- In the same way you uploaded the photos.

Q.Can you post multiple photos at a time?

Ans- Yes, you can upload multiple photos and videos but at a time, you can upload maximum 10 photos in your feed.

Q.What should be the length of uploaded videos?

Ans- It could be 3 to 60 secs long. Initially, it was extended to 15 secs then in March 2016, the 15 secs video length was extended to 60 secs.

Q.What is multi-video posts?

Ans- Multi – video posts are introduced on Instagram in 2017. It allows you to share 10 minutes of videos in one post.

Chapter 7. How to Optimise Your Insta Posts?

How To intensify your post’s reach to get colossal followers?

Your posts by and large hold the sole responsibility to exert influence on people. That’s why here I shall discuss various ways to increase your posts reach.

Every brand uses some basic tactics to grow their followers but to get more people amassed at your brand page we need to infuse certain intellectual tips along with the basic ones. Come, let’s give a dive to these points!

# 1. Type of Posts.

Instagram posts are broadly classified on the basis of industries to which they belong. Apart from the industries, they are also categorized on the basis of contents used in them.

On the basis of industry, some industries reap more followers than others, with fashion industry receiving the most number of likes and comments, followed by beauty bloggers.

On a second note, there are other different genres of posts that draw more ‘likes’ irrespective of their niche.

They are:

*Consumer Generated Media : The term is widely known as User Generated Contents (UGC). As the name indicates, ‘UGC3’ refers to those contents that are generated by end users who are followers of the brand. These contents like general posts are published publicly on the brand account.

This has been a surefire method to promote campaigns and other activities on your Instagram business profiles. Many top brands are leveraging UGC to connect more with their users. You can either ask your users to posts their pictures and tag your brand or they themselves post it on their account as feedbacks.

Look at the likes one of the posts from Frank body, a coffee scrub brand got, through user-generated contents, in fact, the most of the images on this brand Insta account are user-generated. Seems that they have inherited the skill very well.

on 839 people belonging to age group of 18-36 in 2014 January, it is found that

UGC is 50% more trusted media than others.

68% peers trust user-generated contents while only 64% peers trust on professional contents.

40-55 % millennials say their purchase decisions get impact by UGC.

UGC contents are 35% more memorable than other contents from other sources.

The simplest reason for extravagant influences of User Generated Contents is, people get more influenced when they get suggestions from their peers, families or common users.

Note:Don’t get confused in User-Generated and User-specific Contents. Both are the ways to boost engagement on your posts, but former is generated by users whereas later is posted by brands giving higher priority to the taste of users.

*Behind the Scenes Visuals: From the above description on UGCs, you might have understood that users prefer raw contents means, those images that look real and authenticated. Another way to boost engagement on your posts is to upload ‘behind the scenes’ images that show how a particular product is made or who are the makers of your products(employees). This too, will bring you closer to your prospects and boost trustworthiness of your brand.

Remember, always posts ‘behind the scenes’ images in a manner that they look casual and definitely not look scripted.

Look down at a video posted on Accenture Instagram account, showing how their employee is enjoying a weekend.

# 2.Post at right time

What is the right time to post your photos and videos on Insta or Is there any such best time for posting?

Answering this question would be a little difficult for you! If we look at Statistics given by many organizations to find out the best time to post on Instagram, we get a lot of answers, but the problem is, all of them are different.

Let’s see what various researchers say the best time to post on Insta.

According to a poll done by ‘Later’, formerly Latergramme: the ‘best time to post on Instagram4’ is between 7-9 p.m & 11 a.m-1 p.m and the best day is Wednesday & Thursday. According to them on these timings and days, our posts get more engagements and are more likely to reach users. Because these are generally the free or recess timings and users check Instagram most at this time.

In another poll done by ‘Cosmopolitan’, the best time to post on Instagram is found between 6-7.30 p.m during weekdays and 11 am on the weekends. Their conclusion was also based on the same notion that most people use the app during these timings.

In an infographic published by ‘Hubspot’ in 2016, it declared that the best day to upload images and videos on Insta is Monday and Thursday. According to them, we can post at any time except 3-4 p.m on these two days. However, video post does better when posted at midnight, before 8 a.m.

Their research was based on the information collected from various sources.

4.whereas in an image posted at Bufferapp blog, they said the best day to post on Insta is, Thursday.

On the basis of different findings of various organisations, we can say there isn’t any certain time slot to post on Insta to get more engagements, nevertheless, we have seen more people engaged at evening & afternoon and Monday & Thursday. Still, there is no assurance, these time slots or days will work for your niche as well.

To find out the best time slot and day for your business, you need to understand why we get more or fewer users at various slots and to delve out Instagram Insights.

Let’s first see how many potential users a definite time slot can possess:

Morning Time: This timing cover time span between 7-9 a.m and is considered as a good time to post. This is because the usual thing people do nowadays just after waking up is, check their phone. Thus if your post pops up in their feed, chances are great that they will see it.

9-11 a.m: This could be one of the time slots to get least engagements. As these are times in which people are usually traveling to the office or have just in at their workplace.

11a.m – 2 p.m: This timing is again a good timing to post. These midday hours are the lunch hours and people tend to check social sites while this.

Evening Hours: This includes 5-6.30 p.m time slot which is again tea-break time. Same reasons, you know.

9 p.m till midnight: This is the time when most people are back to home or are done with their whole day jobs. They are mostly relaxed during this time and pay more eyes to posts being posted throughout the day.

Having apprehensive ideas of these time slots is good and will work better if you post your contents at the favourable time but they too vary according to the demography and nature of your targeted users. For example, if your intended users are school going children them morning time slot is not good for you (they might not carry cell phones in schools ;)).

Points to be Nurtured:– Since Insta runs primarily on mobile( a thing people carry 24*7 with themselves) so, there is great flexibility in every time slot to do wonders for your posts.

You need to be a little experimental in planning your posting schedule, in the beginning, to gauge which time slot is going well with your business and earning more likes and comments on your posts. Once you discover your right time to post, continue posting useful and relevant visuals at that time.

You can do this by using an automated service or by manually. If you have just started or are running 1-2 accounts with thousands of followers then you can go ahead doing all this by yourself but if you are an established brand with tens of thousands of followers, I will suggest you opt any efficient tool, which will help you in saving a lot of your time and efforts.

In continuation with what stated above, I will further suggest few more advantages of posting at a right yet peculiar time.

This will generate a signature timing for your brand means your followers will keep waiting for your next posts at that time. This in itself is a successful marketing strategy.

Posting at a definite time will create trust among your followers and will help you communicate with them better.

# 3.post enticing contents.

Though posting at right time is needed but what you are posting is equally mandatory. Your images and videos should be posted in a manner that it gives something useful to them to think on (like, comment or BUY).

Just like Oreo, you too can add creativity to your pictures to give it a humorous turn. This will influence more users to make a purchase with your brand. At least it will persuade them to be on your Instagram professional account for longer.

I know business is a serious thing but that doesn’t imply, whatever you do should look or feel very serious!

Integrate your image with what’s trending outside.

Look at the post of the beverage company, Fanta, which was uploaded last year before Christmas celebrations. Though it was winter time and most people don’t prefer cold drinks, still, the post scores good numbers of likes.

No matter what business you’re in, link it with what trending outside, it’s obvious that the beverage company had not changed anything inside, what was changed, is only the outlook.

Likewise, you can also embed your images and videos with what’s buzzing outside, on your business account to attract more prospects.

Be an Informer rather a Meformer.

Post images that give some kind of information to them. Remember no one wants to waste their time on social media but people are so much addicted to it, they simply can’t keep themselves away from social networking sites. In this scenario, if you are giving them an informative content integrated with your brand logo or motives, they will be consoled better. It satisfies them, they are not losing time instead they are gaining knowledge.

For Instance look at the picture that California almonds posted on their Instagram profile. The image not just promotes almonds but also gives plenty of information about almond trees.

Give picture credits to photographers and tag people who are in pictures. Doing this, your posts will appear in their feed hence, it will reach to more followers including yours and theirs as well.

Chapter 8. Hashtags: A Potion To Your Instagram Account.

Ever wondered, how this hashtags thing is originated and gained popularity?

The use of number/pound sign as hashtags has been implementing in ‘Information Technology5’ for years. It is putted before a string to highlight a special meaning. In programming languages like c, c++, we use hashtags before statements to make its comments. Comments are sentences that not indulged in coding, they are putted to make the statement understandable.

In social media, we use hashtags to emphasize a word or phrase that includes letters, numbers or emoticons, that could state much more than just a word, for an example,#becrueltyfree.

Since your concern here is Instagram Marketing, I will talk about how to write and use hashtags to publicize your business on the medium.

What Hashtags do on Instagram?

Just like any other social media, on Insta too, hashtags are used to highlight a special word within the posted content( images or videos).

It is also used to categorize your contents on Hashtags page on the basis of hashtags used in your contents.

It increases brand visibility via contents popularity. Whenever any user clicks on a hashtag within any contents, all the posts that have used it in their posts and are public will appear on the hashtag page.

In this way, you are more likely to get seen by new users and they might also start following your brand. Thus Hashtags on Instagram are used to provide supplemental exposure to the brand.

How & where to add hashtags to your posts?

You can add hashtags in caption or comment section of your posts. They can be added to both new and already posted posts.

To add hashtags to new posts:

Click a photo using phone’s camera or select a photo from the gallery.

Add a filter, geotag (if you wish) then write the string(containing text, numbers, and emoticons) followed by ‘#’ sign.

Click on ‘OK’ icon at the top of the screen.

Select SHARE

To add hashtags to an already uploaded post,Edit the caption by clicking on the three dots at the right corner of the screen. Once you finish editing, tap ‘Done’ icon.

Insta Rules to Use Hashtags.

In a post you can integrate up to 30 hashtags. Sufficiently enough, I guess!

You can add hashtags to your posts only, you cannot tags other’s images or videos.

Special Characters like $, &… are not allowed. However, you can use numbers and emojis in hashtags.

If your Instagram profile is Private, your posts won’t appear on Hashtags private page, nevertheless, they will be visible to your followers.

Practising popular yet irrelevant hashtags for longer could flag your account as spammers.

How To Use Hashtags for Business Brand On Insta?

Though hashtags have the potential to become your sword in a worldwide cold war of business over online platforms, it could be even more hazardous to you if not used properly. Just like any other weapon, this too required shrewd implementation of it, to get its maximum use.

While opting for hashtags in your posts,

Search hashtags which are being used by your contemporaries.

‘As per the study6’ conducted in 2014, posts containing at least 1 hashtag get 12.6% more engagements than those who don’t. That’s why 88% brands include at least one hashtags in their posts.

Make sure to use popular and relevant hashtags.

Keep hashtags density to minimum 4-5 and maximum 8-10 in your posts as 91% posts belonging to top brands have 7 or lesser hashtags.

Once, you have your brand well seated on Instagram, you can also be used hashtags specific to the brand name. For example, if your brand name is Pastastios, you can use #pastaloveatpastastios while launching your campaign.

Unfollowers for Instagram App: A new way to earn better revenues!

In this post, we will unveil the importance of a new term , ‘Unfollowers for Instagram App’ to earn better revenues on your Instagram account.

With the availability of diversified ways to make money via this photo-sharing app, Instagram is now ready to give users another hack. And this is to defollow your Unfollowers for Instagram app.

Unfollowing less frequent or non-relevant users, is an all-new innovative way to leverage the Instagram platform to boost your revenue generation. While the term is still in its infancy, most of the Instagrammer avoid unfollowing their users. The common notion is, unfollowing users might make them upset and let you off from better sales. Well, believe me, this practice could drastically change your ongoing deals, if you know how and where to hit it properly.

And in this blog, I will cover the ‘Why’ & ‘How’ aspects of the term ‘Unfollowers for Instagram’.

So, without taking your valuable time, let’s dive straight into the topic:

Why should you unfollow users?

The only answer is to get more followers. Just like anything ( logical/illogical) shown on a television serial has a mono-intention of getting more viewers, any action on Instagram also is done to get more followers only. Because more followers = more brand name=more leads=more sales. The more followers you have on your account, the more other users will get influenced to join your account.

Basically, they are two ways to grow your followers:

One is to reinforce your ongoing strategies to attract followers.

Second is to decrease your following list. It will automatically make your follower’s list proportionally bigger.

I know there has been much talk on the first way so, now it’s turn for the second way. Suppose you asked a girl for friendship but she didn’t reply. What will you do next? You will wait for her reply for sometime then after some days, you will stop trying to be her friend?

On the same base, you have to unfollow users on Instagram. If you have an aged Insta account, you can send 1000 following request in a day but if you are a newbie, the limit is 500 following requests in a day.

Remember you ought not to go ape over unfollowing/following users on Instagram. This should be done gradually so that it looks sane to others and Instagram as well.

Step 1. To Unfollow, you first need to follow. So, the first step is, follow other Instagrammers which are in any way, related to your niche.

Step 2. After sending following requests to several users, wait until at least few of them follow you back.

Step 3. Scout users who have not followed you back on Insta. Attract them with new/improved, enticing and focused offers. May be, few more of your unfollowers start following your account.

Step 4. Once putting all your tactics to persuade unfollowers to follow you, check how many of them have still not shown any or less interest.

Step 5. Unfollow the unfollowers on your Instagram app.

Other bases to Unfollow users on Instagram:

Not just you should defollow your unfollowers, there are other users whom you could defollow to make your Insta account look better.

1.Unfollow irrelevant users: those who are unrelated to your niche.

2.Unfollow your fans: those who would love to stay with your account in any way.

3.Unfollow inactive Instagram profiles: who have not been activated since xx days.

Let me clear your thoughts, In case you find point 2 contradictory to what I had been saying since the beginning. Here I go..

Having more followers than followings is always good to attract new followers. Users find an account more reliable if it has more followers than followings. A large follower base makes your brand more popular on Instagram and other social networking platforms.

Things to keep in mind while Unfollowing:

Though, Instagram does not send any notifications to users when you unfollow them, but still you should do it in a wiser way so that you don’t get noticed.

Customize your unfollowing practice. It should appear automated or robotic to Instagram.

You should not unfollow more than 1000 followers in 24 hours. However, this is a legitimate number, Insta will judge your account’s following/unfollowing limits on the following list of your account.

Instagram spam or flag those accounts that repeal any of its norms. The thing that hinders most of the users is, there is not any certain rule on Instagram or there is only one certain rule, “whatever you do, it should look manual”

You can perform this task manually or by using an automation tools which does its work in a non-automated approach, i.e in a customised fashion.

Steps to Manual Unfollowing:

Step 1.Login to your Insta account.

Step 2.Goto your following list.

Step 3.Search for the user’s profiles whom you want to unfollow.

Step 4.Click on the ‘Unfollow’ tab beside each user profile to unfollow them.

Manual unfollowing though seems simpler but is very tedious and mundane job. Also, it will take you days to unfollow users by hovering on each account one by one. I have a better solution for you to follow/unfollow limitless users within Insta’s limits. Scroll down to checkout them.

Steps to smarter Unfollowing:

Step 1. Download‘Unfollowers+ for Instagram’ app on your Android mobile. This app will unfollow all the intended users whom you want to defollow. This app facilitates users to categorize their most wanted and unwanted users. It creates a whitelist of users whom you never want to unfollow. And blacklist users whom you never want to follow.

It is a free app!!

Or

Step 2. Go to the GramDominator Unfollow module to run campaigns to unfollow users. This tool is an amalgamation of varieties of features to improvise the management of your single and multiple Instagram accounts. It is ideal for big business as it provides its users a separate module for each activity. You can regulate follow/unfollow, like/comment, post/repost any number of videos or photos with it. GramDominator also blacklists and whitelists users like ‘Unfollowers for Instagram app’.

Closure:

I hope, you might have got an idea on why unfollowing users are equally important as following them. Comment below to share your ideas to make more money on Instagram.

Continuing with my ultimate guide to Instagram marketing, in this post I will detail the strategies to become Instafamous. If you haven’t yet read Part – 1 then you may do so by visiting here or else continue reading for Part – 2.

Chapter 4. How to be Instafamous?

Instagram gives you enormous ‘opportunities1’ to make big bucks and to ante up your popularity on the app by sharing photos and videos. You could be a microcelebrity on Internet if you know where to strike. All it wants from you is to be in accordance with the conventions and rules it has set, a job being successfully done by 26% of Insta users and the good thing is, they are earning more than $75,000 in a year.

Once you start your business on Instagram, you will learn it very soon that it is every Instagrammer for himself meaning, you hold the sole responsibility for the success of your account.

And I don’t want you to be struggling for likes and followers on Instagram that’s why I have brought the best ideas which you can implement to ornament your account for getting more followers.

On Insta, don’t go for doing something new every time, in fact, sometimes reformation is better than creation. You don’t have to cook a new pudding, instead, you just need to add more sugar to it so that people become crazy about your servings. How one could be able to launch something completely new against the 15 million already registered businesses on the Instagram? But as stated above, the platform has been successfully providing opportunities to its 175 million users (~ 26% of 700 million) since its launch, then it must have something crazy for you too.

And together, we will discover “How will you take advantages of that?”

The above 4 are the leading brands on Instagrams that bags millions of spectators every day. Though they all belong to different niches (if you have noticed), they are following similar trends to empower their accounts which is hashtags, lucid descriptions about the post and much more, which I will discuss one by one in coming chapters.

Chapter 5. How To Grow Your Followers On Instagram?

Social media accounts revolve around the number of likes and followers you get. On Insta too, it is advisory to keep followers ratio always higher than followings. We need followers to attract more followers and we need likes on our posts to influence more people to like us.

But why on this earth new users will follow you? Your sound profile can be among one of the factors, still, how long this single bastion reinforce your follower’s growth, your account needs more nourishment to get the desired number of followers.

In the beginning, it can be pretty disheartening for you if you won’t get overwhelming responses from users. You find people disregarding your hard work and all you want from them is to give you a chance to serve them. But you have to understand, if they are already connected with some other brand of your niche then why would they give your brand a trial?

I also wandered for potential customers in my starting years but with my zealous efforts, today I am running my business successfully on Instagram. In fact, each day I failed, I devised a new secret to win. And below, I am sharing my all secrets with you which you won’t find elsewhere.

Do Sentiment Analysis.

Opt Flexible Instagram Marketing Strategy Building.

Follow then Unfollow Users.

Hone your Business Profile.

Nail it with Proper Posting Habits.

* Embed Popular Hashtags on your Posts.

* Make your posts informative or interrogative to increase engagement on your posts.

# Sentiment Analysis.

‘Sentiment analysis2’, also known as Opinion Mining is another aspect of artificial intelligence called as emotion AI. It is a method to deduce user’s reactions and perceptions on a particular thing or in a situation. This helps us to know what majority have their notions about a thing.

How to Do Sentiment Analysis On Insta?

Think, search and then Post.

Before you post any picture, take a moment and think, will it hurt sentiments of any community or create rage in them? If not, then only post it.

Post Personable Pictures.

How great it would be if your posts bring a smile on someone’s face or inspire a teen to study hard or console someone with a broken heart. Your one lively picture can show light to thousands of people. So doesn’t matter what your brand is about, it must be soul-stirring.

Keep a balance between personal and professional stuff.

It wouldn’t be nicer if you keep telling your audience about the Lamborghini or diamond ring you gifted to your wife on Christmas but, if you show them how your little son made his first paper boat, then even if it is not related to your niche, will help you a lot to connect with them. But please don’t just post your personal pictures as it will show you as a self-absorbed personality.

Resources for Opinion Mining:

Viewer’s feedbacks, likes, comments, active participation in a contest, reviews, number of shares on a post are the resources which one can use for sentiment analysis.

Integrating sentiments along with objectives of posts is a pure and simple reason why some posts cross hilltops.

# Flexible Instagram Marketing Strategy Building.

No matter what height you want to touch, strategy building is preparatory. It refers to drawing a rough sketch of your plans regarding its usage and aftermaths. I made strategy while selecting my niche, I made it for getting more followers also and believe me I make it every day.

Because in social media the only thing which is constant is ‘change’. A new change will upside down your entire previous strategy. So always allow some space for modifications in your strategy.

Build your strategy on the basis of:

Your offline competitor’s data.

Reason- Why would people go online if they find it in less price offline

Insights from other social media.

Insights collected from other user’s accounts on Instagram.

Instagram Marketing strategy is an inevitable part which is required to sustain or gain brand’s hyper-competitive momentum in the market.

Remember whatever you do or planning to do is a part of Instagram Marketing Strategy. You can do the entire work manually or can use automated services or scrapers for getting insights. However, I recommend you to use automated services because they are superb in saving your time, money and efforts.

# Follow and then Unfollow Users.

Yes, you read it right. In fact, this could be one of the best strategies to grow your followers. First, start following targeted or less targeted users (following users who have no relation with your niche is of no use) then when you get the desired number of followers, start unfollowing those who are less frequent on your account.

How this helps you?

When you start following tens of thousands of people, probabilities are, they in return start following you back in courtesy. But don’t go ape over following people as Instagram allows you to follow only 1000 accounts in 24 hours, that’s why I recommend you to keep your followings approx 800-850 in a 24-hour time span.

How does It work?

If you follow 800 people in a day and are getting at least 80 followers back, in a month you will have 2400 followers and the number will increase on…

The next step you need to follow is to start unfollowing them wisely as some might find it offensive.

On what basis you should Unfollow them?

Those who in return did not opt to follow you back.

Those who are irrelevant to your niche.

Those who like you enough to be with you in any way.

# Hone Your Business Profile.

We have talked about the steps to create an Instagram profile which is as sound as dollars in our former parts, ‘How To Get Started Your Business On Instagram?’ however, in this section, we will look further into ways to hone your business profile such that you end up with more followers each day. As we already know the profile section is comprised of 4 parts, Profile picture, username, display name, and Bio. We need to work on each component specifically to get the desired followers.

# Difference between Username and Display Name.

This two terms often lack user’s apprehension. So I decided to give you detailed ‘differentiation3’ about this also.

Username: It acts as an account Identifier. Username is used to visit any user’s Insta Profile.

Usernames must be unique of each account because it is used to identify accounts on the Internet.

Usernames can be edited by going in Profile settings —–>Account Tab——–>Username (field).

You can log into an account by using either a registered email address or username.

Having a related username is beneficial for your account visibility.

We cannot put spaces between the two words in the username, however, we can separate them with underscores.

Whereas Display Name Is:

The name that appears after user’s comments or on the profile page.

Display Names need not be unique meaning two users can run their account with similar display names but their usernames must be dissimilar.

Users can edit display name by going to Profile Settings—–> Profile Tab——>Name (field).

It is used to identify users in thread conversations.

Having an accordant display name is beneficial for your profile visibility.

We can put spaces between the two words in the display name.

Above is the profile of nytfood, nowhere ‘nytfood’ is its username and ‘NYT Food’ is a brand name. You will also find an URL and other details clearly from this sneak peek to the profile.

Likewise, you can also create a profound description of your brand by adhering following tips:

Be Honest in your Bio- Your bio is meant to give information about your brand to the users, so don’t overcommit in the bio section. Be particular with what your brand serves and make sure whatever you say about your offerings and services, are true.

Add URL in your profile- The only destination to link users with your other social media pages on Instagram is to add links in your profile. You can add clickable links to your website or other sites, beneath the bio description. This will help users to connect with your brand directly via your Insta account.

Keep Changing URLs- Just like, you don’t want to travel same roads every time, your viewers too want to travel different places via URL mentioned at your profile. You can change URLs as often you want to allow followers explore various sites of your niche. You can also link generic sites to let users know more about your niche. But frequent URL changes may cause account ban. Whereas you can avoid the account ban by using a domain name forward. You can keep the same URL in your Instagram profile Bio and through your domain provider you can change the destination of that particular link points to. So, instead of using URLs like http://bit.ly/2xPEKWy or https://goo.gl/1oJ28k you can keep more branded URL like instagram.brand.com, brand.com/instagram, or brand.link that points to whatever you’ve referenced in your recent Instagram post.

Add CTAs before Links- This will help users to know what they would get at the given site, suppose if it is linked to your Youtube account, you could write, ‘explore our videos at website name’ or if it is an informative link, you could say, ‘To know more click here’. This gives users an idea about what kind of information, the trailing link will give you.

Pick a Consistent Profile Picture- Along with what you select to make your profile picture (brand logo or anything else), also pay notice to image sizings. Instagram displays profile pictures in a circle shape, that’s why a poorly sized image or one which couldn’t display properly in a circle shape can hamper picture’s visibility. And why will users go in when they won’t get any idea about the brand at the very first look?

Resist using words like ‘Official, Promotional’- Since Bio section are limited to 150 characters, omit using superfluous words. Viewers themselves will figure out the authenticity and nature of your account by looking at your profile. So instead of wasting bio space on writing ‘Official Account’ create a profile that looks like official.

Perks in next Part-How to Optimise Your Instagram Posts?

If you are an avid Instagrammers, chances are, your Instagram profile is flooded with users whom you don’t want to follow. While you can unfollow users with your innate Insta account also but it is generally very slow in doing this. On official Insta accounts, you have to go through each account and click on the ‘Unfollow’ tab, to unfollow any user. It does not provide users with any facility to mass unfollow for Instagram. The process is quite slow and obviously not so interesting.

Since the process is very mundane, account holders generally avoid unfollowing users. In fact, not able to mass unfollow users, don’t even bother Instagramers because most of them don’t know the importance of unfollowing users.

But if you lay your eyes on successful businesses, you will come to know that Unfollowing users are as important as Following them. For reference purposes, look at the business profile of some popular brand on Instagram:

Beverage Company Pepsi Instagram account.

Clothing Brand Levis Instagram account.

Look at the clear-cut difference between the followers and followings of popular brands.

⥔The ratio between the Followers : Following should always be in Higher : Lower respectively⥕

The only legitimate reasons for having a greater follower base than followings is, more followers are indirect indication that brings direct influence on others to join your account. It hikes your Insta account popularity as well as your brand name. And If I am not wrong , you too would love to be popular on Insta.

What is the most utilitarian technique to mass unfollow for Instagram?

Don’t lose hope, where there is a will, there is certainly a way. And here are the ways to let you unfollow mass number of users to your count. Adhering these ways you can unfollow users from your Android phone or from Insta’s desktop version.

There are a number of android apps available on Play Store that promise to enable you mass unfollow for Instagram. However, most of them fail to do the same with simplicity. Also the interfaces of many apps for unfollowing users aren’t end user friendly. To ease out your search for better ways to mass unfollow, I mention two simplest yet beneficial methods here.

Method 1

Employ ‘Unfollowers+ for Instagram’: This android app is a namesake for its functioning. You can categorize your following list with it. Categorization will make it easier for you to decide which users you want unfollow and whom you don’t want to unfollow, even accidently. This mobile app is idle to uphill your Instabusiness’ ROI. With this app, you can select your unfollowers, fans, mutual followers and mass unfollow them in no time.

Go to PlayStore and write app name into the search bar and tap on the ‘Install’ button.

Install the app on your android mobile or tablet from here and open it. After opening, feed your Username and password to login to your Insta account via its screen.

After successfully signing in to your Insta account, you will see various options to get a list of all sort of users.

Select any option (Unfollowers, Fans, mutual, etc) to see the specified users in that list.

Click on the ‘Unfollow’ button on the right side of user’s profile to unfollow them.

You can also auto unfollow users on count by selecting your preferred number.

By default, the app will start unfollowing from top of the list. You can, however, set it to unfollow users from bottom of the list as well.

Method 2

Deploy GramDomianator’s Unfollow module to unfollow as much users as you want. GramDominator is an automation service to leverage your Instagram experience. It provides subscribers a separate module to manage their various activities on Instagram. Among its several modules like InstaPoster, InstaScrape, InstaChat, it’s GrowFollower module is equally efficient.

GramDominator : The only featured tool for Instagram Unfollow Tracker.

Every business running on Instagram wants more followers. They implement many tactics to entice new users. However, it is equally important to retain your existing followers. Repaying gratitude to your existing followers is as mandatory as targeting new users. The best example ahead you regarding this is Facebook’s trending Custom Audience feature. Bringings ads and products which are focussed on your current users is a surefire tip to boost engagement. And the story is same on every social media network, Instagram is no exception.

But, what hinders account holders on Instagram is, they can’t get insights about users who have unfollowed them. Regardless of this fact, you will come across many apps or Instagram automation tools doing fake promise to let you track users who have unfollowed you. This is really disappointing.

There is no direct method to get insights about users who have unfollowed your Instagram account. Much like there isn’t any way to see who has seen your Facebook profile. After all, Facebook and Instagram are close buddies and so are their norms. But don’t worry, here I am with your all in one Insta Buddy, GramDominator.

GramDominator is an unparalleled tool which has almost everything you need to manage or manipulate your single or multiple Instagram accounts. Even if you are looking for new features to add to its amazing services, you can list them on GramDominator Public Roadmap.

Unlike other automation tools, GramDominator does not promises you to directly track your unfollowers. But yes, I am sure by the end of this blog you will find yourself blessed with the way simpler method to track users who have unfollowed you.

If you find your current followers list decreasing than your previous counts, then you need to revamp interactions with users. You can contact those users who left your account to win them back as your valuable followers. But this all is possible only when you get an access to recognize which user has exactly left your account. That’s why Instagram Unfollow tracker is important.

The most basic way to check who has unfollowed you is to manually check profiles of each user and examine if he/she is still following you or not. This surely takes much time to get completed and obviously could make anybody insane.

That’s why you have to take assistance from an external source.

But why Insta does not Provide any notifications to its users for the same?

Though, Insta has not declared any reason precisely but as per my assumption, it’s one of the Insta’s ways for sentiment consolation. Where it does not notify you about who has unfollowed you, it also does not notify others that you have unfollowed them, providing users the more flexibility to unfollow each other. As “following back” is among a distinctive tenets of social networking sites.

The only fundamental fact is, Instagram’s new set of rules for third party app interventions do not allow any application to integrate this feature. Read Instagram’s Permission Review for submission of any app made to work with Instagram.

How GramDominator will help in finding the way? Will it be fruitful?

“With every hope, comes a doubt”,Let’s clear your perceptions on how with the help of GramDominator inbuilt scraper, you can compare your current and previous followers count. While other third party tools are not allowed to count exact number of unfollowers, GramDominator provides you an alternative way to do it.

Subscribe to GramDominator.

Login to your Insta account on its dashboard.

Go to its ‘InstaScrape’ module.

Feed your Instagram username in ‘Scrap By: Keyword’ box. Suppose your username is ‘XX’, then write it in the box, as shown in the image below.

Now select ‘User Follower’. You can also set many other filters from the filter list.

Click on ‘Create campaign’.

Click on ‘Start Now’ when you want to run it.

Your outputs will be saved in a CSV file. Store it at anywhere on your system.

What to Do When You Find the one who has unfollowed you?

Once you find the name of users who has unfollowed you, the next take is to decide whether you want them back or let them go. To the users, whom you want back, start reconnecting with them via liking and commenting on their posts. And to users whom unfollowing you doesn’t bother you, simply let them go.

You can make this decision making process easier by whitelisting your favorite users with GramDominator’s Whitelist feature. This way you could do a quick investigation on your favorite users that are they still following you or not?

Wrapping Words:

What do you think on this matter? Share your experiences and views if you have ever tried to know who has unfollowed you on Insta.

In this blog post, we will look at 2 Instagram tools to the make best use of Instagram Unfollow feature.

Ever wondered why you are still following people who never laid eyes on your Insta Account?

How following someone who has no interest in your niche, would help you?

Obviously, following a gymatic on your apparel focused Insta account won’t do miracles to you.

“Follow & Unfollow Instagram users” is among one of the prominent strategies on Instagram. Successful businesses use this strategy to hone their business. What they first do is start following numerous accounts who are in somewhere related to their niche. And then on basis of their frequency, start unfollowing them.

How is it helpful?

Having more followers than followings will help you in building a strong ‘Brand Name’ on Instagram. It influences others to follow your account. Users assume that your services and products are legitimate when they see how frequently others are calling on your account. That’s why, Apple inc., world’s most trusted organization for software, electronics , and online services has 2 million followers but only 7 followings.

2. Following chunks of targeted users, in the beginning, may offer you some of them back. Because it’s human nature if you scratch someone, he/she will scratch you back. But not each of the users you follow is so generous. So once you get an admirable number of followers on your account, start unfollowing those users who are less or least frequent on your account.

Note:You can not follow/unfollow more than 1000 users in 24 hours. Also, you need to customize your way to use Instagram Unfollow/follow attribute every time to prevent yourself from getting flagged.

What should be your base to Unfollow users?

1.Unfollow those users who in return did not opt to follow back your account.

Instagram is a grey area with its inexplicable set of terms and conditions. The best way in which I and you can define its rules are, ‘whatever you do, it should not look robotic to Instagram’. If any of the user activities appears automated to Instagram, it penalizes them accordingly. So, whether it’s Instagram hashtag suite or Instagram unfollow/follow feature, it must be in accordance with Instagram rules and regulations.

You have three options to Unfollow users on your account:

1.The conventional & tiresome one—->Manual unfollow.

2.The Contradictory one—————- > Bots.

3.The smartest one———————-> GramDominator’s Unfollow Module.

If you prefer tedious tapping, you can go with the conventional method of unfollowing users manually. You can unfollow users manually by going to each user’s profile one by one and clicking on the ‘Unfollow’ tab.

Though users won’t be notified when you unfollow them but still you should do in a healthy manner as some users might find it offensive.

Manual method though at first glance appears easier and safer but are more time and effort taking. And the reason, why it is not safe is, it is not easy for us to go through the entire bibliography of Instagram to learn it’s all norms. So, in case if any user by mistake exceeds the recommended number of follow/unfollow, Instagram will block his account.

What will it costs you, if your account gets Blocked or Flagged?

Instagram bans/blocks are a temporary penalty as it generally blocks accounts for 2-3 days. It blocks accounts for a minimum of 2-3 hours and a maximum of 5 days. Sometimes, it also asks users for reconfirmation. The time span for Instagram penalization varies and depends on factors like:

Previous spam reports against your Instagram account.

Number of followers and followings on your Instagram account.

Whether you have an old or new account.

Why bots even being faster are not the best way to unfollow Insta users?

Most of the bots do their work in robotic style. And as I mentioned earlier, Instagram considers only humanistic approaches. It does not authenticate any of the action that appears automated to it. Bots do mass following/unfollowing faster than manual way but often, they do it in a mechanized manner. So, the reason why Instagramers prefer bots usually become the reason why Instagram disprove them.

That’s why Instagram has shut down many bots in an attempt to enhance the standard user experiences.

Now, the question is how one finds the best way to unfollow a huge number of users from his account without being spammed? Well, the answer is still bots, but those who have a brain. As I told you Instagram has shut down several bots, which means those who still stands on Instagram has an optimum performance. Continue reading to get cleared on what I am trying to say.

What is the smartest option to dominate Instagram unfollow feature?

Till now, you must have got a comprehensive idea that any application who like a no-brainer unfollows users is not the solution for you. But an application that customizes its action, that too without repealing Insta’s terms and conditions, is definitely a solution to dominate Instagram.

For your convenience, I am listing two such automation services here.

1.GramDominator : It is an automation service for big businesses. GramDominator provides its subscribers a complete suite to manage and run their single or multiple Insta accounts. GramDominator premium package contents different modules to serve your Insta business for all intents and purposes. Its Unfollow module can schedule your unfollowing process. It is available in both Windows and iOs version. You need to logIn your Insta account by opening its dashboard on your laptop/PC. From there you can schedule or customize everything you need to put in your business.

This is how your Unfollow module will look like:

2.Unfollower+ for Instagram : It is an android app for Instagram. You can download it for free from Play Store. This app is developed specifically to Unfollow/follow users. It caters your followers, unfollowers, mutual followers, fans and mass unfollow them.

This is how this app works:

Step 1. Sign In to the app using your Instagram username and password (It is completely safe).

How these two services gives you smartest implementation?

You must be fascinating how these two services are best options for you, if they too, do the same work. The answer to your curiosity is hidden in their approach to performing several actions on Instagram. Come, let’s have a dive to them.

Both GramDomniator and Unfollowers+ for Instagram, runs campaigns till a cited time frame.

Both of these automation tool or application provides you ease to create a list of Blacklist and Whitelist users. Blacklisted users are the blocked users whereas whitelisted users are those users whom you never wanna unfollow.

Which one is better for you?

Both!, where Unfollower+ for Instagram eases you to unfollow users quickly and easily from a single dashboard, GramDominator will set your Instabusiness to new heights.

But you should definitely not avoid GramDominator, especially if you are running your business on multiple Insta accounts. Here are some extra perks of GramDominator.

1.You can check/uncheck filters to customize you Unfollow action.

It provides you a set of filters, to check/uncheck actions you want to happen while unfollowing.

2.You can also regulate Batches of users, you want to unfollow in a day.

Suppose you want to unfollow 20 users in one go and you want to maintain 20 mins interval between each job. With GramDominator you could do so.

3.You can unfollow inactive Instagram profiles which are not posted since last xy days.

Closure:

Last but not least, I would love to wrap my blog with a popular axiom, “ prevention is better than cure”. And on Insta the story is same, you either need to be very cautious while doing any action on it or have to be wiser to opt automation services like GramDominator.

Trying to mark your business presence among 700 million active users by using Hashtags for Instagram?

What are your strategies For It, haven’t you started using hashtags yet?

If not, then start is as soon as possible. And if yes, stay connected till the end of this article, to scout 5 hacks to get more audience for your Instabusiness using hashtags.

Business on Instagram is easy, but marketing your business on instagram could be tougher!!

When talking about strategies which you must follow on Instagram, you simply can’t dare to ignore Hashtags. And that’s why you & me, are here.

Why Hashtags?

Obviously not because I am saying. But definitely because leading companies are nailing their business using this.

Hashtags are like the cherries on the cake, putted to adore your posts. Like cherries on the cake tempt binge eater to have it, hashtags also attracts new users to connect with your brand.

More on , why you being a marketers should use hashtags is primarily depend on why other Instagrammers are using it. Other Instagram users uses hashtags to search posts. They find it impressing and convenient way to search for contents on Instagram. They simply put the relevant hashtags in the search bar. After which, all the recent and trending posts that have searched hashtags in it is shown to the users.

So while other users use hashtags for discovering posts , you can use it for making your posts discoverable. A post that uses at least one hashtags gets 12.6% more engagement than posts who don’t use it.Thus, hashtags are a great tactic to optimize your post’s visibility and make them discoverable.

How Instagram Implements Hashtags For Post’s Discovery ?

Instagram algorithms employ hashtags to categorize posts in folders.When you use hashtags in your contents, you are allowing Instagram to showcase your post to the users from the appropriate folder in case someone searches for it.

Types of Hashtags:

Just like everything, hashtags too are of different types. But they are broadly classified into two major types. Understanding them before deploying it on your business will help you to design your hashtag strategy better.

What are the parameters for categorizing hashtags into two major types?

I have classified hashtags primarily on the corresponding business purposes, they target. They are:

Branded Hashtags

Community Hashtags.

Branded Hashtags

Branded Hashtags are those hashtags which are specific to your brands. You can use either your brand name for ex-#letsbefrank or #thefrankeffect or anything that highlights your brand’s objectives, as hashtags. These hashtags are used to promote and analyse campaigns. They are also a powerful means to entice people to post User-Generated-Contents. Its noteworthy that out of every 10 hashtags, 7 are branded hashtags. It brings direct conversion to your brands.

Community Hashtags

As the name indicates, these hashtags are used to connect with community. They generally includes what’s trending outside or things which serve the taste of majority of users. For example: #love, #fashion, #cute.

Community Hashtags are used to generalise your posts to make them SEO friendly . They enhance the visibility of your posts in chances when others are less likely to see them.

The best practise is to keep your posts an amalgamation of both branded and community hashtags.

Classifying on the basis of outreach.

Macro Hashtags

Micro Hashtags

I’ll discuss them later in the text.

For now, let’s drip feed to innovative ways to use hashtags for your Instabusiness.

Reading the above lines, you must have drove yourself to business definitions. But, forget about business for a minute.

Let’s think of baking an Oreo Cheesecake!! Hmmm.. Me too feeling hungry, anyways come back to the point. So the first thing we do, will make a list on how many cakes we have to make and for how many people. Then we collect ingredients and then start baking . Meanwhile collecting and baking , we also try to put add-ons like whipped cream, kesar to it to make it tastier.

The same is with any business,

The list is the basic plan, also called as Preliminary Investigation in business world : How many cakes and how many people refers to your targeted users.

Putting add-ons refers to meantime Strategy planning which make your Oreo Cheesecake( business) different from others.

The 5 ways:

#Search the best hashtags for your Instagram Business.

Hashtags are important to boost visibility of your post but not all the hashtags are important for your business. You need to search for the hashtags that goes exactly with your business. It must be in relation with your products, industry and targeted audience. For example, #Love is tagged in more than 893 million posts on Instagram but , “Statistics are no substitute for Judgement”!

You can’t just put this #Love in any of your posts though in many of your posts.

The finest way to get most relevant hashtags is to search posts. This way you will get idea on, what type of posts are using which type of hashtags.

Look at the three ways to search users/posts using hashtags.

It is a free android app to search posts based on hashtags entered by you. The application will generate a list of all users and images that has used the entered hashtags while posting. You can easily auto-follow/unfollow searched users. You can also autolike searched images, using this app.

GramDominator is a package of tools to automate your Instagram account to get more likes and comments. It discovers and follows users and posts by hashtags or keywords. You can also like images/videos based on a particular keyword aka hashtags.

Using Instagram Search Functions:

In case you don’t want to use any third party sources to search posts by hashtags, you can also use Instagram’s native search functionalities. To get a list of posts that have used any specific hashtag, type the hashtag in Instagram’s search bar and click on ‘Tags’ tab. But it is not effective in case of larger enterprises. Besides it, it is general to everyone, it does not provide you any personalized features.

Which hashtags are best for your business?

Using the appropriate hashtags at your posts can be a musket to hit your business growth on Insta. Now, when you know about the ways to find hashtags, let’s see what kind of hashtags you can look for.

1.The one which your Competitors are using. Following what your competitors are following , you will get idea on which hashtags you can use in your posts.

2.The one which is being used by celebrities or other influential people. These hashtags may not has direct relation with your niche, but since it has been used by famous personalities, using them in your post will rank up your post visibility. For ex- #poolparty, #glamour, #manstyle, #promotion, #charity, etc.

3.The one which directs objectives of your business.For example if you are having a travel company, you can use hashtags like #photooftheday, #picoftheday, #nature, #travel, #beach, etc.

4.The one which is enough to say much about your brand in just one word.For example if you have a jewellery brand, you can use hashtags like #beauty, #girls, #fashion, #beautiful, etc.

#Avoid Two Habitual Mistakes.

Our conventional perception is , “more is fun”, but this is not true always. On Instagram, if you get thousands of posts on one particular hashtag, then I would love to tell, you shouldn’t use that hashtags in your post.

This is what I mentioned in the beginning of blog, i.e, Macro Hashtags. Macro hashtags though, are used in tons of posts but it also mean that this hashtag has already reached to its optimum users. So, if you introduce something new to users, chances are, they find it more interesting.

The best practice is to use all sort of hashtags, .i.e, both Macro & Micro in your posts.

Another one …

Put hashtag that match with your image and videos. Putting #cute in a picture of roaring Lion will do no benefits in enticing users.

# Don’t overload Hashtags on your posts.

What should be the number of hashtags in your posts?

By Instagram rule, you can use up to 30 hashtags in one post.

By statistics, 12-15 hashtags in a post could increase engagements at your posts by 79.5 % .

But these numbers is of no help, keep experimenting to find out your lucky number! Just bear one thing in mind, don’t use so many hashtags in one single post, lest it will be a hotchpotch.

How will you find your lucky number?

Well, that’s hack number 4…… come let’s dig into that too!

#Delve the before and after effects.

In order to find out which and how many hashtags are working well on your Insta posts with greater ease, use GramDominator GrowFollowers. Its reports will help you in automating your business with most trending hashtags along with the hashtags that brings you the most engagement.

#Repost posts with popular Hashtags.

This is another prominent way to follow what others are following. Find posts based on popular hashtags and repost them on your account.

If you are doing this by yourself, you might break Insta norms as Instagram has certain rules for reposting.

You better opt any of the following two options for reposting:

Repost Instagram Media : This free android app will reposts any number of posts on your Insta account. It navigates through your Insta feed, from there you can copy link of any post for reposting. The app also gives credit to the original post owner to prevent you from copyright issues. You can also edit the post before reposting , using this app. However, if you want to get analytics on reposted images/videos, you should try the later option, which is:

Gramdominator: This tool is suitable for users who have a more engaged business. It not just finds and reposts images, it also provides a custom list of all the users and images for reposting. Furthermore, users can search for posts based on keywords or hashtags for reposting. You can also automate it to repost images/videos of your whitelist followers.

Conclusion: The five tips and tools, I shared here are proven hacks to use hashtags for Instagram to grow your audience. If you want to hunt more such ideas to boost engagements on your multiple accounts, Click here for professional’s blogs.

PREFACE

(Few Words To My Tech Savvy Friends)

This E-book will cover all tricks you need to know about Instagram and its Marketing strategies.

Welcome to the “Ultimate Guide to Instagram Marketing”. You will discover 7 guides in this course. Keeping in mind the end goal to make user-friendly guides, I have carefully written and placed the content in order that will sound good to you. Inspired by the experiences of several marketers and internet geeks, I will allude to each guide as indicated by its section + subchapter number.

First, we look at the basic introduction of Instagram so that we could get some fundamental knowledge of the platform, we are going to work on and then swiftly move towards the vast scope it gives to its users.

This E-book contains ideas and guidelines lucidly depicted with stories and images. The illustrations in this guide has been taken from various places on the web and various popular Instagrammers. All the content owners hold their respective copyrights for their content.

Chapter 1. Introduction To Instagram

‘Instagram1’, the word barely needs any introduction today! “Instagram is an Internet-based mobile photo-sharing application, allows users to share pictures and videos either publicly or privately.” Instagram has made things easier for marketers. Instagram is the trendiest thing that each and every netizen are into.

Instagram has made a great influence in the realm of social media since its launch in the year 2010. A huge number of users utilize Instagram to associate with each other through visual correspondence and social connection. Instagram has 700 million users in just 7 years, means it has reached to an average of 100 million users per year. That’s pretty quick adoption by people across the globe, isn’t it? The use of Instagram just skyrocketed since the start. People obsessed with mobile photography have let Instagram gain popularity.

Instagram is an easel. People those win on Instagram, know how to rule this artistic social media platform. The truth is, when someone views your profile, the first question that strikes his/her mind is “Do I want this Instagram page in my feed every day?”

Since, I have helped many influencers, brands, foodies, techies, fashionistas, photographers, personal trainers and more, to grow their Instagram followings and brand awareness. In this book, I’ll start from its very introduction to its role in letting your commercial voyage to its ultimate goals.

The influence of Instagram on wider audience has led it as one of the unique element and an essential marketing strategy of social media marketing.

Instagram, one of the most valuable social media platform that any business can take advantage of has more than 700 million monthly active users, 400 million daily active users, 250 million Instagram stories users and over 80 million posts every day. The social media platform is getting even more impactful day by day with its new feature ‘Instagram stories’.

April 9, 2012: Facebook bought Instagram for approximately $1 Billion.

February 26, 2013: Instagram joins 100 million users club. In this year, Time Magazine listed Instagram as one of the top 50 apps for Android.

March 25, 2014: With an increase in 23% active users in 6 months, Global Web Index stated that Instagram is the fastest growing social network with 200 million users on it.

August 02, 2016: Instagram launched “Instagram Stories”. A new feature that allows you to share all the moments of your day in the form of a 10-second slideshow (this feature is similar to Snapchat’s 24-hour story sharing feature). Since the introduction of this feature, there are almost 250 million users who use it on a daily basis. With the launch of this feature, it hardly took much time to hit more than 500 million user base.

December 15, 2016: The photo-sharing app estimated to have a global mobile ad revenue5 of $1.53 billion. The International Business Times stated that the revenue amounted to about 8.4% of Facebook’s global mobile ad revenue. The engagement level is also high with at least one hashtag added in the post, that 12.6% more.

April 26, 2017: The platform finally hit the target to reach 700 million users base within 9 months.

There is no doubt that Instagram has seen a whopping success crossing millions of users, since its launch.

To know more about the growth and success of Instagram since its launch till the present day, Louise Myres has provided a stunning Infographic. View

Influence Of Instagram

The influence6 of this very vast social networking site is manifest in all sectors to communicate and build relationships with the ample number of users. It has more than 700 million users, much bigger figure than many social sites but the point that needs consideration from the marketing view is, how one can accelerate their business using this platform. Will the platform give them immense opportunities to attract and hold prospects for a longer time span?

Although, the way our business go on this medium broadly depends upon our marketing strategies which I’ll discuss precisely in coming chapters but before that we need to have a look at its influence on the general public as well as on celebrities.

To get an answer to these type of questions, marketers and brand organizers often do survey or research to compute the influence of Instagram regarding timing, sections, nature, and mode of sales made at several demographics.

Here is an infographic based on a survey done on 2000 people by Dana Rebecca Designs to demonstrate the influence of Instagram on fashion decisions. View

Consumers in today’s world are making their purchase decision based on the recent trend suggestions and what they see on various blogs, Facebook, Instagram and other online platforms. The positive side of this change is that companies are accepting and adopting the change in their businesses. This has led the Brands and Retailers to build better relationships with Influencers to gain more attention from the consumers.

A study made in 2015 stated that by 2017 Instagram’s global mobile ad revenues were expected to close in on nearly $3 billion.

The worldwide mobile internet advertising Ad Revenue7 statistic of 2017 revealed that Instagram did a business of $3.64 billion. The social network also projected to reach the $6.84 billion, in 2018. This figure is more than Facebook revenues.

Instagram is letting people explore the world including the inaccessible8 places where social media sites like Facebook and Twitter are banned. Unlike many other social media, Instagram accounts create more education than creating controversies, more conviction than humor.

Instagram is expanding our viewpoints as we look for perpetually photogenic areas, while travel brands are appointing prominent Instagram photographers as a major aspect of their marketing approach.

Chapter 2.What Is Instagram Marketing?

Ever since its launch in the year 2010, Instagram has emerged as a marketing channel for sellers and buyers of several industries including Culture, Food, Fame, Tradition, Activism, Fashion and more.

Who would have thought that a simple photo sharing app will become more adventurous with what we eat, what we wear, what we do and everything in just 7 years?

Maybe,… The marketers!

Yes, that’s why instead of giving you a pale introduction to Instagram marketing, I tried to give you a glance on its scopes so that you get this very idea that for being a successful marketer you need to be a foreseer.

The more you develop the ability to predict outcomes, the closer you are to succeed.

Instagram Marketing is a bit dissimilar when compared with other social site’s marketing. Started as a photo-sharing application, the network has now evolved into a photo, GIF and video sharing app. It has also added new features like ‘Instagram Stories’ where you can upload a 60 sec live video, reality stickers and face filters, lately on the network which I will discuss in later chapters.

Instagram Marketing refers to the launch followed by the promotion of your products on Instagram. You can either start your own startup or can associate a business by administrating their Insta brand page. It is just another yet powerful way to scrape leads and convert them into customers.

Why Is Instagram Marketing Necessary For Business?

You may have this question in your mind!

If you are running your business on another site, what is the need to launch the same on Instagram? Even if you are new to Social Media Marketing, why do you think that Instagram Marketing is necessary? Can’t you skip it?

You can, but doing this, you are ignoring 700 million followers base as well.

Instagram has around 700 million engaged users which mean that they are not just active on the site but they also share their valuable time on it per day and you with right implementation of business strategies could actually take their some time to grow your business.

If it’s all about pictures then why not PINTEREST?

Instagram has more number of users (Instagram has 700 million whereas, on Pinterest, it is 175 million).

Instagram has around 80 million photos updates daily. Yeah, it is true!

Instagram allows image filters, video uploads while on Pinterest, it is not available.

Instagram is simpler to embed with other social media than Pinterest.

With a massive outreach of 700 million users worldwide, now you must have got the reason why you should opt Instagram as a platform to launch your brand.

In trailing chapters, I will discuss how to start your business on Instagram and its various pros and few cons.

Chapter 3. How To Get Started Your Business On Instagram?

So you are influenced by the reasons to embark your online business on Instagram. Now, the big question is how? You need not worry. As promised earlier, I provide you all information from top to toes.

But, before you step in IG Marketing, let me first introduce9 you to common terms on Instagram so that you don’t come across any hindrance amid your commercial voyage.

Posts: Anything that you can upload on your account is called post. It may include tags, geotags, caption, hashtags.

Geotags: It adds locations to your posts. It makes your photo visible (if public) alongside all other pics geotagged at that location.

Love: You can like a photo by double tapping on it or by clicking on the ‘love’ icon.

Follower: The one who sends you follow request and you accept it will become your follower.

Following: Those whom you sent follow requests.

Note: On Instagram “you can do mutual following also, means both of you can follow each other”.

Feed, gallery or album: User’s collection of photos on Insta.

Filters: This is a featured tool that changes the look and feel of photos. Instagram has 20 filters including Juno, lo-fi, Valencia and 17 more.

Hashtags: It is added in the caption along with trending keywords that make the image search easier and increase its visibility.

Captions: It helps in giving an abstract idea of the image posted.

Follow The Tips Below To Get Started

Step 1. Select Your Niche

First and foremost, you should know what you are up to? You must be wondering why? but have you heard, it is easier to know others, but it is equally tough to know yourself.

You too might have decided to start an apparel’s, pizza, cosmetic, liquor, books, food or jewelry brand, but how can you be confident about your ideas. Wait, I am not talking about post-launch success. I am talking about your abilities, access to resources, mobility and other factors which need to be considered while selecting your niche.

Suppose you decided to launch a startup business of apparel then you must have a facility to manufacture clothing from raw materials or unstitched clothes, designers, distributors etc. or if you want to start a small business, first learn to tailor and then you may go ahead with local customers.

There is no limit to the opportunities, but how far you go with that depends upon your comprehension with your niche.

Step 2. Understand And Analyze Your Niche

You analyzed your resources and on the basis of it, have selected your niche. Good! Now it’s time to make plans according to the current status of the product prevailing in the market. This step includes market research to gauge your competitor’s reach, pricing, servings and how they are running their business. This will improvise your future plans.

Step 3. Download The Instagram App On Your iPhone or Android Mobile

Download the Instagram app from Google Play or Apple App Store for free. Ain’t it generous!!

Profile Picture: It is one of the first few things others would see when they search or visit your account. It should be, therefore, consistent with your niche. For example, if you are an influencer or fashionista, you can put a good selfie of yours or if you are a baron, put your brand logo as a profile picture.

Username: Your username is the name of your account that appears along with the profile picture when others see or search your account. It addresses your profile when others visit at www.instagram.com/[yourusername] to view your profile.

Bio: This comes beneath the username in your Instagram profile. Here, you can write a description about yourself. Intelligently fused with bio’s about your brand, both in a concise manner, it should be limited to 150-characters only.

Therefore, having a sound profile optimized with professional and compressed data about you would be a great way to satisfy your viewers at first glance and persuade them to look for more into your account.

Step 5. Upload Visuals related to your Brand

Once everything is done, start posting images, videos or everything that Instagram allows on your account to make viewers know about your brand.

Moreover, I will talk about what more or less stuffs you can add or remove from your content (both text and visual) to make it enticing to the users. In later chapters, I will also discuss on how your content can be SEO friendly using hashtags.

Benefits and Limitations of Instagram Marketing

Since the launch of Instagram in 2010, what lead to the fundamental benefits and problems of Instagram for Business? Even after Instagram announced its new tools for business, there are several issues that need to be solved before considering the tools a legitimate source of information for avid Instagram users.

Few strong benefits of switching your brand’s account to a business account:

Easy To Contact:

Instagram has now allowed professionals to add the company details that is a phone number, email address, and office address in the business account to let customers easily contact you.

Simple Insights:

With very little access to the insights, Instagram likewise gives exceptionally fundamental insights about your posts and followers data. It flawlessly suits small ventures that are looking to get data on their followers initially.

Promotes A Post Or Brand:

However, the promotional activity can be done on the original or the post that already exists. Create the post and click the “Promote” button below the image. Ensure that you also create your target audience and budget before you send. This procedure is similar to boosting a Facebook Ad.

For example, Ashley Wilking10, a New York-based health specialist, utilizes online networking deliberately for the marketing purpose. Incorporating the products of a New York-based startup, Indie Fresh, that she uses every day, Ashley regularly promotes the Indie Fresh products and offers a 10 percent off rebate to her 5,000 followers on Instagram. With this, the organization can undoubtedly check on the sales quantity that they get from Wilking. Therefore, Wilking gets herself some products for a discounted price.

Limitations:

Are your strategies right? If not, a great opportunity can turn out to be a disadvantage in a fraction of a second.

But what is stopping you in marketing from Instagram? Let’s have a look at what the limitations or the disadvantages are of Instagram.

Limited Desktop Feature: Instagram is an app basically created for Android and iPhone users. While you can use your Instagram account on desktop, the access is very limited. Through desktop, the promotional activities of a brand don’t work as Instagram only allows to do mobile advertisements. In short, the desktop feature is not as user-friendly as your smartphone.

Copyright Issues: For professional photographers, this platform is quite risky. While Facebook is using Instagram to generate revenue, this made the photographers reconsider on how they can utilize the photo-sharing app. In a business platform, photographs of a product can be re-posted or use it for various other gatherings without seeking any authorization.

Being Organic or Inorganically Social: As marketers, given a choice, what would you prefer to get better search results? Organic or Paid? Last year, Facebook introduced Algorithms for Instagram. This mostly helped the bigger brands which could afford to spend for more visibility on Instagram. This is a drawback for SME’s or brands who couldn’t afford to spend with a minimal budget.

While Instagram clearly offers both advantages and disadvantages to the client, it is, in any case, an intense promoting device that ought to be considered in any effective marketing effort. Should one wish to explore, there is no damage at adjusting a modest bunch of pictures and gaging any reactions from your target audience.

What Can You Do?

Brands who are still lagging behind in adopting new marketing strategies need to try and start adapting to the changed landscape. While Instagram provides a branding power, it will never be an old-fashioned strategy for any of the users

However, the 24-hour stories in Instagram that are similar to Snapchat allow brands to create engaging ways to interact with their clients. In addition, only your followers will be notified about the story that you have posted. However, this new feature is an open gateway for Instagram to empower brands to promote their stories to a focused timeline later on.

Still, in the early stage, Instagram is going to bring in more features and a lot of changes that can and will happen. However, with the introduction of the new social tools in the market, it will turn out to be progressively more challenging to have an effect as a brand without spending some batter.

Considering Instagram as one of the fastest growing social media sites, nevertheless, all marketers are craving to use it for marketing purpose. And with the introduction of managing multiple accounts through the official Instagram application, marketers might focus on its significance for reinventing their social media marketing experience.

In simple terms, social media managers should consider this as an opportunity and take full advantage of it to grow their online businesses. In the past, on various occasions, social media strategies for such platforms have been overlooked or not taken seriously. But the numbers have started speaking for themselves as in Instagram now has over 700 million followers on their network. Among them, more than 75% follow a business on the social platform.

Therefore it’s high time businesses need to consider Instagram more than just a place used by the young generation to share photos and videos. Thus, let’s have a look at how social businesses could actually benefit from multiple Instagram accounts usage.

If your business is widespread across the world having different operatives for various geographic location, you might want to consider the aspect of using multiple Instagram accounts. For instance, those having a restaurant business, have their franchise in a different location (different states/different countries) can have different Instagram accounts for those various locations they operate in.

It is necessary for companies with such massive outreach to opt for such a strategy in order to manage their social presence in accordance to the various audiences and running relevant campaigns.

Promptly Showcasing Your Product Variety:

It would be great for a person who is a carpenter by day and a painter by night to have multiple profiles for each serving his/her specific yet irrelevant occupational motive. In that way, one can easily get along showcasing their strengths in comparatively easier means.

Cater The Unique Voice Your Brand Needs:

In reference to the first point mentioned above, we can say that language barrier often stands as a roadblock on your path to engaging with your audiences even on Instagram.

In spite of being a platform for visual contents and primitively used to share images along with videos, there is a procure usage of hashtags, captions etc which often displeases the viewers not accustomed to the language. For instance, English might be predominant in countries, whereas audiences with belonging to some other part might find it distracting/off-beat when posted on their feed. Since the main motive is to establish a connection with your audience such minor mistakes might create an interruption.

Maybe keeping these things in mind Instagram itself came up with the inbuilt feature to quickly switch among various accounts without actually logging in every now and then. However, very few among marketers actually have enough time to use it thus, businesses turn towards various social media management tools such as Gramdominator to manage their precious time, resources and get the work done.

How Gramdominator Features Make Handling Multiple Instagram Accounts A Piece Of Cake:

By now most of you have realized how important it is adapted to this multi-account usage on Instagram. Now it’s time to know how Gramdominator- your one stop solution for Instagram marketing will make your management easier compared to others.

Account Manager Module: The first thing is to have all your accounts under one roof so that switch among them without any hiccup, thus Gramdominator have come up with the account manager module. This module is designed in such a manner that it facilitates users to add up multiple accounts all at once. In case there is an IP issue addition of proxies are also enabled. Thereby the user has full access to all his/her business accounts without even encountering any form of concern which interchanging accounts.

Grow Followers Module: Some of you might think that having different accounts for the same brand might actually thin out your number of followers for those individual accounts. But that is not actually the case, you see with the right approach even a brand with minimal value achieve millions of followers. And to help you this the module comes with the follower attribute.

Followers attribute: The follower attribute helps you to search Instagrammers based on keywords, hashtags, particular profile Ids. It also allows one to follow users from the profiles of your followers and following.

Unfollower attribute: Unfollowing those who didn’t follow you back often turns out to be a great deal. But with the unfollower attribute, it takes minimal time to point out and unfollow those irrelevant for your business.

Insta Poster Module: There is no utility of using multiple accounts if you don’t post often and showcase your various products. In that case, this module comes in really handy as it allows you to create single/multiple posts and publish them with safe time delays. In that manner, you can always present something new in front of your audience.

Insta Liker/Commenter Module: Last but not the least, engaging with your audiences and providing them with timely replies is an indispensable aspect of online marketing. And this module exactly does what’s needed. It enables the user to like as well as comment on photos so that proper engagement builds up and eventually turns into a bonding.

Over to You:

Thus in this post, you learned some crucial aspects of Instagram marketing and came to know the benefits of using multiple Instagram accounts for business. Besides, you also got to know how Gramdominator enables an Instagram marketer to manage and monetize multiple accounts for business.

Did the post seem beneficial? Share your reviews via the comment section. We will also be pleased know what strategies have you been using for setting up your brand value on Instagram.

OK, so this is one hell of an article I’ve been waiting to write for a long time. I didn’t because when I was about to, Instagram decided to change its API in their algorithm and the BIG HOLY SHIT happened with me. I got an email from MassPlanner Team,

Hi guys, We know how much you love MassPlanner and we appreciate your support all this time. Unfortunately, we have some sad news for you today. Due to a request from Instagram, we were forced to shut down our services. Effective immediately you will no longer be able to access our services. Thank you for understanding, The MassPlanner team.

At first, I was doubtful, is this TRUE? Then I checked out www.massplanner.com. And…… They are gone!!! 🙁

Still, the website and its services are down….

I feel sorry for these guys but more than that I was in the situation to shut down the whole earning process of mine. Wasn’t had a chance to sleep on that night, I think the overall then decide “Take Away” if……”One Door Closed, Another Will Open”…that should be the spirit of Internet Marketer, because, here nothing will last long. You always need to be ready for changes.

I was making $50 to $100 PER DAY back in 2016 with Instagram, on autopilot, and my money making strategy, even though after new updates in Instagram, I can still make more than $100 Per Daywith it, but the important concern was “Instagram Automation Tool” that I totally lost. But, I don’t want to be on the list of those business owners who wakes up to having their business closed down virtually overnight. So, I searched many tools and lastly ends with GramDominator – Best MassPlanner Alternative for Instagram Marketing.

My Review About The GramDominator

I know many people have probably been trying to crack the code to make an autopilot since MassPlanner shut down its services for Instagram an overnight and I have done it. It isn’t something I invented myself, it came with spending tons of time on the Internet.

A short story – I started it 15 days ago with GramDominator and getting ideas how I can use this software and what it could actually do.

This software was very new for me and I was totally unsure how it works. I took the time to watch the videos that the DominatorHouse team have made to explain how a particular feature is working, although this rarely happened, as the software is very easy-to-use. I must say all videos are really helpful and I would like to recommend it to anyone who is new to the software, as it helps me to avoid making any mistakes.

Here’s My 15 Days Experience with This Software – But Before that, Please Note: All opinions about the software I have expressed here are my own, and I was not compensated for this review in any way! 🙁 Still, I’m writing this post as the software really worth for my business. 🙂

So, shall we continue???

The most important thing about the application I observed is, it’s a powerful piece of software which can increase your business potential. I don’t have to mention what this software can do, as they have nicely featured everything on their website and sales thread. What matters for you is what YOU can do with it!

I added 30 Instagram accounts, 1 proxy for an account and tested out most of the features. I liked the moderation part of the software that allows customizing each campaign accurately, and it helps to avoid unnecessary bans of accounts. If you’re looking to apply your own strategy and want to get a customize software as per your needs, then this program can do this without making a huge change in the core code, and you’ll definitely to be happy to get it.

Here are more to explore….

The Interface –

My first impression about the software is, it’ll immediately get a start by hitting the “Start” button. I expected the interface to be confusing as the software holds loads of features, but it wasn’t for me as I had skimmed the user guide first (which was very informative and straightforward). It took only 5-10 mins to get the whole thing setup and running.

I set my requirements so that the application ran at a fast rate and within an hour after or I can say after clicking the download button on the DominatorHouse Website my program had followed more than 150 users and I had already gained 50 plus followers and 50 plus likes and much more in that one hour. WOW!!

Basically, the part which I loved most is real-time activity log, which lets you to see EXACTLY what are the activities and which campaigns are running at that moment (ex.follow user xxxx, like xxxx user comment, doing comment for xxxx, scraping users from search query xxxx, scraping images from the Hashtags xxxx etc.).

So, I can safely say, the user interface is really very simple and user-friendly, and because I tested this software with 30 accounts and I didn’t get a chance to get messy with mass importing and managing accounts or dealing with other mass activity performance issues. I must say, working speed of the Interface had forced me to write, even a newbie can grasp all the features in a day.

Limits We all Needs to Follow With It –

(1) Followers Limit- Not more than one like every 26-30 seconds. Not more than 50 followers in an hour and not more than 300 followers in a period of 24 hours. The limit will vary as per the type of accounts you’re using. If you’re using new accounts, then you can follow only 50 to 100 users per day and with an aged account, you can follow Max 300 users per day. So, it’s better to use aged accounts for your business. With aged accounts, you can also avoid the chances of account bans. And as an Affiliate Network user I have to follow this 😉 so if you’re too, then pls follow their instructions for better and safe result.

TIP: Never work like a machine. Act like a human, while running any social media automation tool. YES! As an example never follow common figures like 50, 100 150, 200, common….. In this way, you’re notifying Instagram that you’re a machine. So, act like a human and always change the last figure like 47, 89, 123, 185 every day.

(2 Unfollowers Limit – You have to use 12-22 seconds time interval for unfollowing users.You can’t do more than 1000 every 24 hours.

(3) Followers + Likes Limit – Not more than 500(250 Followers +250 Likes)every 24 hours with the interval of 28 to 38 seconds.

(4) Publishing Limit – You shouldn’t add mass images to a new account, the safe process is, upload only 2-3 images per day with a new account and if your account is aged, then you can upload 9-12 images per day. I experienced this earlier while testing other software and burned many of my accounts because all of them were just mocking.

With New Account –

With Aged Account –

(5) Scraping Limit – There is no limit for scraping data 🙂 but you need to give delay as 60 secs to 120 secs or more for the safety of your accounts.

(6) Likes Limit – Not more than 1 like in every 28- 36 seconds and you can do 350 likes at a time for the period of 24 hours.

(7) Comments Limit – If you want to avoid the situation when Instagram treats your accounts as spam, pls don’t cross the limit of 12-14 comments in an hour with the interval of 350 to 450 seconds.

TIP: You have to act like a human or act like you are just like other 80% who want to be famous on Instagram. So, start responding if someone commented in your post, Interact with your traffic because you’re a real person.

(8) Mention Limits – In the 350 to 450 seconds you can do 5 nicks in a message.

(9) Set a Delay Interval(Randomizing) for Every Action – You have to follow the instructed delay interval for every action to make sure your accounts are not getting banned by Instagram.

NOTE: These limits are installed in the software as per the instructions released by Instagram to use it for business. The pinpoint is if, in the future, Instagram make any changes in its API, then the software will follow it right at the moment and if a user tries to cross any limit mistakenly, the software will show an error message. The error message is warning for users to contact their customer support for butter understanding and to avoid the accounts bans.

And there are still much more to explore…

The Problem I Faced – I did notice that the scraping feature only scrap the users who had commented not what they commented so that the software would scrape only users. I also couldn’t find the feature for Direct Messaging. I have just contacted the DominatorHouse support team about this; hopefully, this is something that will be possible with GramDominator in near future.

One last, it’s not a big deal though I’m sharing that sometimes the software pause for 2-3 minutes before switching from a task to the next task. Maybe it’s my system’s minor fault 🙂

Support Team –

As far as my journey goes, I can say, it’s really good. Before buying GramDominator monthly plan I had many questions to ask about the return policy and what are the basic settings I need to install it. Must say, the support team is very fast in responding and these guys are very patient.

With time, I realized that the support team is praiseworthy, as an experienced Internet marketer, I already dealt with many support teams. But, whenever I chatted with these guys they always demonstrated high priority with my query, whether it’s related to the application or the use of the features or the different usage scenarios, and they always able to help me out. The pinpoint about the support team is you can also be emailed a transcript of the chat session that can also come in handy when you skip some steps (As It Can Happen When You’re learning 100 new Things Back to Back). I typically got a response within 5 to 10 mins in working days and within 1 to 2 hours during off days. The language wasn’t 100% professional but the solution was perfect. So, the DominatorHouse team stays on top of customer support! It feels so good when you know there is someone who will be reassured you whenever you have a problem. You just contact them by dropping a message in Skype or can make a call or can shoot an email. I’m confident that you will get you answer ASAP 😀

Is it Worth the Price??

My initial concern was – at nearly $10 (actually $9.95) per month and $79.95 per year (though the plan is fully featured, which really NICE) isn’t exactly the cheapest option I was searching for. Now, I have been running this software from past 15 days, and I didn’t regret spending that much money for it, but I definitely do feel like the price should be a bit lower ;). However, the quality and efficiency of the software are awesome and I would definitely encourage those who’re looking for automation tools to run their money making process with CPA and Instagram and searching for the best MassPlanner alternative can consider GramDominator to BUY and use! The DominatorHouse and its software and services are very reliable and I have confidence that future upgrades to the software will add even more amazing features.

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