[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Guildford, UK. – April 22, 2013 –
Electronic Arts Inc. The National Hockey League (NHL
®) and the National Hockey League Players’
Association (NHLPA
®) announced today that fans can once again shape
the face of the world’s hockey video game franchise with the
launch of the 2
nd annual EA SPORTS
NHL® Cover Vote Campaign on
NHL.com/CoverVote.

“After last year's record setting campaign where more than
25 million votes were cast,
this is another tremendous opportunity for our fans to once again
show their support for their team and selected players by voting in
this second installment of the EA SPORTS
NHL Cover Vote Campaign,” Dave McCarthy, NHL Vice
President Consumer Products Marketing. “We look forward to
our fans’ creativity and incomparable passion in driving
another record setting vote count and ultimately determining who
will grace the cover of
NHL
®14 worldwide.”

“These 60 NHL stars are excited to be finalists in the
vote campaign that will see the fans ultimately select the EA
SPORTS
NHL 14 cover athlete. Following an impressive level of fan
and player engagement shown in the cover vote last year, we are
looking forward to seeing how the bar will be raised this
year,” said Adam Larry, NHLPA Director of
Licensing.

“Players who have graced the EA SPORTS
NHL cover in the past have historically had banner years
in the season that followed,” said Dean Richards, General
Manager, EA SPORTS
NHL. “Patrick Kane scored the Stanley Cup winning
goal in 2010, Steven Stamkos notched a league-leading 60 goals in
2012 and Claude Giroux becoming the Captain of the Philadelphia
Flyers this season. We’re looking forward to see which fans
step up to get their player on the cover of
NHL 14.”

The voting process will consist of two preliminary rounds,
followed by a 16-player bracket as a field of 60 NHL players is
narrowed down to one. The winning player will be revealed as the EA
SPORTS
NHL 14 Cover Athlete during the 2013 Stanley Cup
® Final*. Fans worldwide are encouraged to vote as
often as possible at
NHL.com/CoverVote to ensure their favorite player
advances through the rounds.

This year fans can double their voting power by using
these player specific
hashtags on “Twitter Vote Thursdays.” Each player
specific hashtag used on Twitter on Thursdays will be counted as
two official votes. Fans can join the conversation about the cover
vote every day by using
#NHL14CoverVote on Twitter and Instagram.

NHL 14Cover Vote Schedule:

·
Round of 60– April 22-28: Teammate vs. teammate. One
representative from each team plus two wild card selections
advance. **

For more information about EA SPORTS, including news, video,
blogs, forums and game apps, please visit
www.easports.com to connect, share and
compete.

*Date and Time to be announced.

**Wild cards to be selected by EA SPORTS

###

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company delivers games, content and
online services for Internet-connected consoles, personal
computers, mobile phones, tablets and social networks. EA has more
than 275 million registered players and operates in 75
countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands
such as The Sims™, Madden NFL, FIFA Soccer, Need for
Speed™, Battlefield™ and Mass Effect™. More
information about EA is available at
http://info.ea.com.

EA SPORTS, SSX, The Sims and Need for Speed are trademarks of
Electronic Arts Inc. Mass Effect is a trademark of EA
International (Studio and Publishing) Ltd. Battlefield is a
trademark of EA Digital Illusions CE AB. John Madden, NFL,
NBA, NHL NCAA, Tiger Woods, PGA TOUR and FIFA are the property of
their respective owners and used with permission. All other
trademarks are the property of their respective owners. All other
trademarks are the property of their respective owners.