CSR marketing & fundraising

Why harness the power of record-breaking to provoke emotion?

Consumers are willing to invest in something more purposeful and as a world, we now care more about social purpose than ever before. Today, ordinary doesn't cut it, but something more capable of provoking an emotional, shareable response does.

Whether your company or organisation is looking for corporate fundraising ideas, CSR activities or if you’re a charity looking to raise your profile, record-breaking can make a real impact on society, enabling anyone to make a strong connection with your business.

We help create record-breaking events that raise awareness, engage online and help you achieve social-media fuelled fundraising.

Case studies

Setting this new Guinness World Records title for the Largest gathering of people wearing false moustaches was a lot of fun, but it also has a very important message. Check-ups with a primary care doctor and health screenings can improve men’s health and even save lives by catching diseases in early stages. This is one of many ways UCHealth is focused on improving lives in the communities we serve.

— Manny Rodriguez, Chief Marketing and Experience Officer at UCHealth

Not only did we achieve a Guinness World Records title today, but we raised money that will help support teenagers and young adults across the UK facing a diagnosis of cancer.

We did it! We broke the Guinness World Records title for the Largest reading lesson taking 1,500 children on the biggest ever bear hunt! The response from everyone for the 25th anniversary of ‘We’re Going On A Bear Hunt’ has been incredible and we’ve also raised much-needed funds for RNIB (Royal National Institute of Blind People). We’ve all had a real adventure together.