The article focuses on the fact that Lego Rock Band is nothing more but a game to milk the franchise even more than they already have. Check the site for the full written details

Just look at all the new plastic instrument games coming out this year. My opinion on the matter: they are completely milking this franchise to reap every little coin they can get out of it. The sad truth though is that every one of these games are going to do not only well but great. One of these titles that has me a little concerned is the new Lego Rock Band announced for virtually everything. Will LRB be enough to hold its own weight, or will it become a waste of money for the developers?

And it's not a gimmick. Think of all the people who love to rock and who loves legos but never could quite play them both at the same time. Now people can play Rockband and lego at the same time. Our prayers have finally been answered.

Go figure. And the "soon to be" 6 track packs for RB don't count since all they are are songs already on the RB store primarily aimed at PS2/Wii owners. And not to mention they are exportable for the PS3/360 versions. And I think the Wii too. Not sure.

true but look at all the Guitar Heroes. those are all money gimmicks where as Harmonix takes time with Rock Band. actually all Lego games are gimmicky, except Star Wars which was actually good. Indiana Jones and Batman were decent but not that great. so there you go, Lego and a big franchise = money gimmick.

and all the sports games EA puts out are just gimmicky since they release a new one each year instead of releasing one game that will last the life of the console and continually updating that.

The Warner Bros. rep asked us if we played Rock Band. Gabe / Vegi said yeah, and I made the mistake of saying, "No." She made it her mission to drag me up to the Lego Rock Band where lonely nerds other journalists were grinding against the performing booth chicks... then Vegi tactfully exclaimed we had another appointment in 5 minutes.