As part of the collaboration, Mercedes-Benz customers will be offered customized services according to their use of the vehicle, including usage-based insurance policies and on-demand fueling or charging

As part of the collaboration, Daimler integrated Otonomo’s data gathering technology into Mercedes-Benz connected cars, to offer users customized services according to their use of the vehicle, including usage-based insurance policies and on-demand fueling or charging. The service has been available since mid-December.

Otonomo Co-Founder and President Avner Cohen. Photo: Amit Sha'al

Founded in 2015 and based in Herzliya, a town in the Tel Aviv metropolitan area, Otonomo develops ways to monetize data collected by smart cars, acting as a middleman between carmakers and third-party companies that offer automotive-related services.

In February, Otonomo announced a $3 million investment from NTT Docomo Ventures Inc., the venture capital arm of Japanese telecommunications company NTT, bringing its total equity funding raised to $43 million. Other investors in the company include auto parts maker Delphi Automotive PLC, Hearst Ventures, and Dell Technologies Capital.