In the Ibirapuera Park, there were vaporizers placed to refresh visitors. On the sides of these vaporizers, there is a place designed to propagate publicity. They used visuals of people coughing and sneezing with the message that “the flu is in the air”.

The project was produced to demonstrate the continuing creative leadershipof Getty Images in Germany. The packets were sent to 7500 of the people whouse images most – creative and art directors for agencies and publications.The packet directs them to the website, where they can create a grave for afailed idea of theirs and then send a link for it to their friends.

“Shuffle,” the new Pepsi Football commercial, is part of “Choreography,” the new international campaign launched last month. This time, the theme is conveyed through a teenagers’ football match. The commercial is an invitation to take part online in this year’s PEPSI FOOTBALL programme, “how do you football?”

Brand: Perfect CleanAdvert title: Office Games Campaign - Mikado, Sumo, CurlingDescription:Campaign for Perfect Clean janitorial services. Play all the messy games you can think of. The office will be clean like new in the morning.

2007 promises to be the year when Axe in Brazil will honour its worldwide celebrated viral heritage regarding online strategies. CUBO.CC is their new Brazilian digital agency, and began the work with a viral cross-platform strategy to debut the new Axe online positioning in Brazil, with a video hosted on the Internet.

The main idea was to lead young men into sites like YouTube to watch a video where a hot blond model stripteases in front of a web cam. As soon as the video begins, she tells her telephone number. If the person calls the given number, in a simulated conversation – it's an answering machine faking a conversation –, she tells the user that sexy pictures of her are available at Axe.com.br.

To help build the buzz, CUBO.CC created a fake model management agency site, called 293 models (293: Axe in alphanumeric).

Tons of wedding ring (not gold, of course, but they shine like it) lost in four of the biggest italian cities during the period starting today 29th of march and ending the 26th of april, 2007.Inside, written with laser, the web site of the company sponsor of the action.Outside, a little sticker with the claim "Choose only things that last a lot..."

it's a ambient for special milk that last up to 26 days from the packing day, called "Più Giorni" (more days in english)

Build awareness and recruit none gym goers through targeted media and minimal funds. Most men dream of a good looking, and strong body, but very few do something about it. While men are at the local barber, they will unexpectedly discover how they would look like if they workout at Gold’s Gym. The perfect body is printed on the barber’s apron. The logo is in inverse and can only be seen through the mirror. A card with telephone numbers and adresses is handed at the exit.

The Sydney Dogs Home also re-houses cats. Or tries to. But because of their name, no one associates them with cats. As a result over 65% of cats were being put down. So the Sydney Dogs home changed its name to the Sydney Dogs & Cats Home. This DM was sent to media influencers to make them aware of this change in the hope that it would generate free media coverage. Within the first week of mailing, five articles had been written and a story was run on a local current affairs TV program (free coverage worth $85,000 from a mailing costing a total of $269).

what an idea to promote a computer game!straight out of Tibet, for all the stressed people whom yoga didn't get anywhere, Kah Ra Shin shows you the way to inner peace through outer violence.idealy practised with Burnout on PS2.