Vasan has also depleted time in the corporate world, serving as the COO and CFO for Electronic Arts’ Online team and participating on the world M& A team from 2002 to 2010.

Vasan comes on during an interesting time for the company. In June, Juul( the e-cigarette chapter of PAX Labs) spun out from its parent corporation searching $150 million in funding. In December, PAX Labs CEO Tyler Goldman left to pursue other entrepreneurial goals as the Juul CEO, Kevin Burns, stepped into the position.

But with the companies split, it doesn’t make sense to share a CEO. And so Vasan has taken on the challenge of guiding PAX Labs.

Vasan says that PAX Labs plans to bring out between 50 and 100 new hires over the next 12 months across all departments. But his central focus is building a great culture within the company.

“There have been a lot of huge high-growth corporations in the Valley, but as they scale it’s hard to maintain a great lieu for beings to act, particularly in hardware fellowships, ” said Vasan. “Hardware is a quite complex ecosystem. We have emergence and a great business and we’re scaling speedily, but my biggest challenge is to build a culture where the values, and being duty driven keeps beings agitated to come to work.”

Editors’ Documents: This announce mistakenly said that the Juul/ PAX separate has been the case in December. It has been updated to reflect that the split was finalized in June.

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