SEO Training

Our established classroom is the best face-to-face SEO training and education available. Taught in a venue near our headquarters in Simi Valley, Calif. (Southern California), we offer a search engine optimization training course created and presented by SEO veteran Bruce Clay and marketing author, professor and speaker Mindy Weinstein. The lessons are designed for all learning styles and levels of knowledge, and geared towards any professional who plays a part in the creation and marketing of a website and business.

Our SEO Training

Based on 17 years of experience in search industry evolution and practice, we know how search works! Our SEO classes and optional SEO certification program are constantly updated with new topics and methodologies.

Our full course is 4.5 days and covers more than 440 slides. Our lessons address the changing face of SEO and Internet marketing as a whole, yet always teach the white hat methodologies BCI is known for. This is what provides lasting value to a website strategy.

Classes include extensive question-and-answer discussions that assure the material is understood, plus the opportunity to talk with other students. This is search engine optimization training for every level of experience.

If being second best is simply not good enough, then our training is the only way to go. This course will empower you to make a real difference in your SEO strategy — just read our reviews.

If you’re a returning student, don’t forget to check out our special discounts below. And if you’re a large company in need of SEO training for multiple teams, check out our custom on-site training program.

SEO Course

Standard Training

Advanced Training

SEO Training

Brilliant

Genius

Dates

September 14-16, 2015

September 17-18, 2015

Number of Days

3

1.5

Location

California

California

Choose from These SEO Training Classes

We offer two distinct search engine optimization training courses. Choose our three-day “Standard” training or add-on our day-and-a-half “Advanced” certification to take both SEO classes in one trip. Each class offers a unique education, but are meant to be taken in sequence; the Standard course is a prerequisite for the Advanced training and SEO certification test.

Our Standard SEO training is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction of other web marketing disciplines and how they play into SEO. This is a course that works well for marketing, Web and IT personnel, site owners and managers, and anyone responsible for organic traffic. Our SEO classroom training teaches you how to use the tools you’ll need to fuel your SEO strategy.

Included in your registration is a 12-month membership to the SEOToolSetTM — our proprietary SaaS tools that empower your SEO. And during your time with us, you’ll learn how to use our tools.

SEOToolSet 6 offers unique data and is better and faster than other tools. A Pro subscription to the tools includes two website projects, unlimited users and pay-as-you-go options for additional website projects, link monitoring, and keyword ranking monitoring. This subscription alone costs $89/mo, or more than a thousand dollars annually, but when you take the SEOToolSet Standard Training, SEOToolSet Pro is yours free for a full year with one additional website project for a total of three websites. Attendees of the Advanced course receive a SEOToolSet Pro subscription for five website projects, valued at almost as much as the course fees.

Our “Advanced” search engine optimization training course leading to optional SEO Certification is for those who want a more complex look into the practice, the technical “back end” of SEO, and who plan on being “power users” of our SEO tools. This SEO training is for those who wish to become an SEOToolSet certified analyst (upon passing a test after classroom SEO training).

The road to SEO certification is comprised of two SEO classes, starting with the Standard course and continuing with the Advanced training, taken in succession in our SEO classroom during the same week or at a later date.

Certification offers many benefits including joining our reference network of industry peers. We often refer business to our certified SEOToolSet analysts if they run a marketing business and a propsect is not a fit for our services.

Certification also offers the right to display our certification seal on your website and other marketing materials; this is an industry-recognized standard of excellence and commitment to white hat SEO practices.

Both SEO classes offer unique perks: an intimate and interactive classroom where questions are encouraged; breaks and lunches that are great for networking or talking directly with Bruce Clay about your website; a chance to be interviewed for BCI’s YouTube video series; special guests; and much more.

Both search engine optimization training courses are taught in the same week, so many students find it cost-effective for travel expenses to take advantage of the full week classroom SEO training.

However, for those who are local, taking the Advanced SEO training and SEO certification at least a month after the Standard course allows time for the tactics learned in our SEO classroom to be applied, giving added perspective.

Cost for both Standard and Advanced SEO classes together: $2,990

SEO Training Discounts

Returning Students

If you've taken Bruce Clay, Inc.'s Standard or Advanced training in Southern California more than a year ago we encourage you to refresh and expand your SEO skill set by signing up for our updated course and tools. We offer 25% off the cost of our Standard and Advanced class, good through our Student Loyalty program.

We also offer special discounts for returning students of our one-day SEO training at search marketing conferences. Conference training attendees can subtract the cost of what they paid for the one-day class (receipt required) from the total cost of registration for the Standard and Advanced (together) training in California.

Take our course 5 years in a row? Receive a 50% discount when you take the Standard and Advanced courses together!

Training Facility

The Best Western Plus Posada Royale Hotel & Suites

SEOToolSetTM Training is held at the Best Western Plus Posada Royale Hotel

For your convenience, we have set up a corporate account to provide you with a special rate of $105.00 per night at the Posada Royale Hotel & Suites. Rooms include your choice of king bed or two queen beds with new pillow top mattresses, buffet breakfast with omelet bar and a wine reception each weekday evening. Accommodations include color TV, high speed wireless Internet connections and climate controls. Executive suites are available at the rate of $135 per night. Our special room rates are subject to availability as many of our training classes sell out. The training will be held in the conference room facilities of the hotel. The Best Western Plus Posada Royale has implemented an online reservation process for our training class attendees. Simply go to the SEOToolSetTM training hotel reservation page and enter our Corporate ID number: 01450770.

HQ Hours of Operation:
8:30am to 5:30 pm Pacific timeDays of Operation:
Monday through Friday – email works other times in many casesSupport Operations:
M-F 9:00 to 5:00 Email Support FormTraining Facility:
Please see the training facility map

Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing.
They have been hard at work, optimizing websites since before Google was the standard-bearer.
They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend.
Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest.
And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI

It was a great experience.
Well worth the investment.

Rating: 5 of 5

Wyatt - Lincoln, NE

Bruce is known for his "white hat" practices. Bruce not only tells us what to do but also provides the tools necessary to help achieve it. While the quantity of information to absorb was intense the quality and support made the class well worth the cost. The class size was much smaller than I expected. While Bruce is known world wide as an expert on SEO he should also be known for the quality of instruction and dedication to his students. Anyone serious about SEO should take this class both standard and advanced. I believe this will make a major shift in my ability to help my clients make it to the top in more of the highly competitive keywords that we have struggled with.

Rating: 4 of 5

Dale - Powder Springs, GA

what is the value of a smidge? Tiger as the #1 golfer made $100m per year.
He is just a smidge better than the number 10 golfer, but Tiger makes 10x.
Why is that? There is just a smidge of difference between Bruce Clay and others, but you get 100x more with Bruce because he is that good.

Rating: 5 of 5

Matthew - IL

If you are confused by SEO, you are not alone.
Take this course to lift the curtain & have real implementable items to take back to your company.

Rating: 4 of 5

Katrina - San Francisco, CA

As I business owner it's beneficial to take the course to know the proper techniques of SEO.
I realize that my marketing company is lacking knowledge on SEO.

Rating: 5 of 5

Doug - Gatlinburg, TN

This is an excellent training and really helps people to grasp the fundamental concepts of proper SEO. Excellent course!

Rating: 5 of 5

Trevor - Simi Valley, CA

I thought this was a wonderful course to not only introduce basic SEO concepts, but, even more importantly, to expedite implementation of said concepts in a responsible manner.

Rating: 5 of 5

Ryan - Simi Valley, CA

I've spent many years searching for direction with our own internal SEO efforts, and have had more than one bad experience.
Bruce Clay offers a completely ethical, white hat approach to Internet Marketing and SEO.
Knowing that offering these services to clients can be a costly expense to any organization regardless of size, Bruce Clay offers in depth training that outlines the same techniques they use in house.
The issue then becomes more geared towards an organizations focus and commitment rather than just an expense.
As a small business this is important because it allows us an alternate avenue towards achieving these higher level results at a budget we can manage.

Rating: 5 of 5

Andy - Stillwater, OK

Great high level view of SEO from the white hat perspective with many actionable suggestions that will keep you busy on your site for months to come.

Rating: 4 of 5

Jonathan

No matter how motivated I was I did not have confidence or tools to get seo right.
Trial and error was very frustrating.
I feel able to trust that I am doing the right modifications to my websites.
Great feeling.
I expect to be much more successful!