Need not say that education is one among the most lucrative and evergrowing segment from business perspective. No doubt why huge investments are made by companies in education sector. Recently I got to know about Hungama’s tie up with Aptech. When I dig deeper into it, got to know about a new untapped segment to be aggressively tapped by Hungama, and the segment is called as mEducation. What is mEducation? mEducation...

Social networking as a business has been evolved from connecting with friends on Friendster, building groups on MySpace to creating communities on Orkut and then to another world like Facebook which has set many social networking standards. Strategy: I always say Facebook renovates and Google innovates, meaning Facebook has done vertical integration or growth by building various features into single product, but Google is...

You must have seen the LG phone ad of Genelia D’souza trying to drive off when her car gets stuck between two other cars. And then a message is received on her cell phone….”you are late”… she tries to take someone’s scooty….and …?? It says “to be continued…” Yes, we are talking about, “to be continued” ads, or as I call them, Ads – To be continued …. “Cliffhangers”. Cliffhanger as per Wikipedia is an ending...

My brand is my baby. What do I call it? Yes naming a brand or a sub brand is difficult. Have you ever noticed that companies usually play safe and keep numeric for technological products, French words for fashion related brands and go for Italian words if food products are in question? People hardly go for neutral names. They don’t experiment with nomenclature anymore. There are many reasons to it. Firstly, this is because...

Where is the line??? Two days before I was sitting with my MD and discussing our communication plans, where should we advertise and by what means? So there I was surrounding by some really lucrative terms like advertising, branding, brand language, direct marketing, ATL, BTL, TTL, graphic design, marketing communication, marketing collateral, packaging, publicity, sponsorship, public relations, sales, sales promotion and...