Here you can see the events sent in to Facebook Ads Manager that you can use to create a new custom audience. For example, if someone added to wishlist or viewed content.

Let’s Create a Campaign

To create a Sponsored Message campaign:

Set-up your message in Octane AI

Edit and turn on your messages in Facebook Ads Manager

This campaign will be to send a holiday discount code in a sponsored message, and a follow up sponsored message that will target only customers who didn’t add to their cart from the first message. We’ll target using custom Facebook audiences and add to cart event data.

In your Octane AI back-end, go to Facebook Ads and click New Sponsored Message. You can now name and add a message you’d like to be sent. Here I’ve added a product below to send people to my site:

I’ll then name the Campaign and create a new Ad Set under the campaign. You can then set your budget as you like and target your audience to All Subscribers. This ad I will want to send to everyone who has engaged with my Messenger.

Now, I’ll create the second message that I’d like to send as a reminder to those who didn’t purchase from my first Sponsored Message that I just created.

When creating this ad, I want to select the same Campaign, but a different Ad Set so I can target the custom Facebook audience within Facebook Ads Manager later.

I’ll leave this targeted to all subscribers, to change in Facebook Ads Manager. And press create to create the draft for Ads Manager

Now you can see both messages listed in your Facebook Ads section.

You’ll notice that when you click on each message, you have the ability to edit only the message portion of that Sponsored Message. This you can edit before you publish the message live and it will reflect in Facebook Ads Manager. Any other edits (like to budget or audience) is done within Facebook Ads Manager.

So let’s go over to Facebook Ads Manager to make our final edits.

Within the Ad Sets for this Holiday Discount Campaign, I want to edit the audience for my second message that will send as a reminder.

I’ll click on Edit, and scroll down to Audience.

Here, I can create a new Custom Audience.

And by clicking Website Traffic as a source, I can use Octane AI’s add to cart event data to create a new custom Facebook audience.

For this message, I’d like to send it two days later and target the same audience as the first message excluding those who added to their cart. The people who added to their cart would have either purchased or been eligible for my abandoned cart flow.

Now that my custom audience is created, I’ll go ahead and exclude people within this custom Facebook audience.

Now, I can publish the first sponsored message, and in two days time publish the second sponsored message which will target those who did not add to their cart from the first sponsored message.

Using this new knowledge about custom Facebook audiences and event data - you can get creative! Post them in our Facebook Community!

Here are some cool ideas:

Product Finder: Ask the customer their preferences and show them products that match.

Customer Satisfaction: Ask the customer about their shopping and product experience.

Newsletter Signup: Collect email address in the conversation and automatically sync it to an email platform like Klaviyo.

Incentives: Offer a discount code in exchange for the person to answer questions or submit information like an email address, location, or phone number.

Sales Conversations: Automate the first part of a high-touch sales conversation, and then hand off to a human to complete the sale.

Browse Abandonment: Send a message to people who are connected to you on Messenger and go to your website, but don't add anything to their cart.

Instagram Promotion: Message people who are connected to you on Messenger but do not follow you on Instagram.

New Sale or Products: Message people who are connected to you on Messenger about a new sale or product.

Cart Abandonment: Send a follow-up message to people who have items in their cart, but haven't purchased yet.

Prompt a Referral: Ask customers if they enjoyed their delivered product and, if the response is positive, encourage them to share their referral link with their friends.