If you’ve never been rich, it might seem hard to understand the ways and the habits of the insanely, ridiculously wealthy. Perhaps, if you were worth $260 million dollars like Pavel Durov, you too might get some kind of sporting enjoyment from launching paper planes made of money out of your window into the streets below. I mean, hey—why not? There’s plenty more where that came from and plenty more after that and after that and… you get the point.

So that’s how the mastermind behind In Contact, the Russian remix of Facebook and the country’s largest social networking site, spent yesterday afternoon: flying paper planes made of crisp rubles into the streets below.

When pedestrians got wind that Durov was makin’ it rain, the crowd got bigger and bigger. Not that that should come as any big surprise. So neither should this—eventually folks started getting a little pushy shovy and testy turvy with their cash scavenging, which apparently disappointed the megarich mogul.

He took to his Twitter page to say "We had to stop soon, though, as people turned into animals."

Mmm hmm. Well, herein lies the problem, fella. Some people are naturally greedy. But some people are desperate. Some people are really struggling. Some people are looking for financial blessings to fall from the sky like manna from heaven—more in the spiritual sense, I’m sure, but even better if it actually does happen in the physical. So when you mesh the characteristics of human nature with an element of neediness and couch that with the fact that it is, after all, free money falling from above, folks’ behavior is probably going to be a little less than ladylike and gentlemanly.

Needless to say, homeboy has given critics a reason to chastise him. I haven’t read any myself so far, but I can kind of guess that the frivolousness might be frowned upon along with the whole causing-anarchy-in-the-streets thing. I’d have to agree with anyone waging those complaints. Pour some money into a foundation or a donor-advised fund or adopt an orphanage or something. But if you’re just tossing money out of the window to show how much you have to throw away with abandon, you’re making a mockery of the people scrambling underneath.

Besides, there’s no forever and ever in terms of business. Remember MySpace?

Was the showboating all in good fun or an insult to the every man (and woman)?