Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Studies touch on segmentation, clickthrough rates

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Email marketing is likely to continue its strong growth into 2012, according to Business2Community. However, issues regarding spam and relevancy remain prevalent, and not addressing them could lead to diminished returns in the coming years.A recent study from Emailvision revealed that email marketers are taking targeted marketing seriously, as 96.5 percent of respondents placed "some importance" on the ability to send segmented emails. In addition, just over 68 percent felt it was "very important."Findings from a similar study conducted by The Relevancy Group showed that demographics and geography were the most common ways U.S. marketers segmented their audiences, at 61 percent and 51 percent, respectively. Meanwhile, Emailvision researchers found just 14 percent said they were dissatisfied with their targeting capabilities.When measuring success of email marketing campaigns, high clickthrough rates were cited as the most prominent measurement of achievement. Finchannel.com cited Epsilon and Email Experience Council data, revealing that in the third quarter of 2011, the average email open rate was 23.8 percent - the highest figure in two years - while the average clickthrough rate was 5.5 percent.