In this case study, Russian designer Roman Korolev shares the steps it took him to design this awesome logo for Sletat, a travel search engine website. Check it out and enjoy!

One day Vladimir from the company Sletat.ru contacted me and asked me to design a logo for their travel search engine. Everyone can find a suitable travel tour on Sletat.ru. Sletat is 'to fly' in English.

The logo design task supposed using associations with figures 1 and 0, but I thought it wasn't suitable for a traveling company, it would rather do for a soft company.

Here are some first ideas for the logo:

a magnifying glass as a metaphor of search,

stylized S,

a jet flying around the Earth.

Instead of 1 and 0, I suggested using the @ symbol which is also indicating the IT sphere.
It was decided to realize this idea.

But then I decided that the realization of the idea came out to be too plain.

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