Blog

Blog for Dream On Marketing and Consulting that hopes to help small businesses navigate the crazy marketing scene these days. We aim to stretch your thinking and encourage you to try something new that might benefit your business

Like so many people, I really never intended to go into business for myself. I went through high school, and my college days thinking I would always work for someone else. I was trained to think success was finding a good company to work for and progressing up the ranks.

Let’s talk about your business’s online presence. If you have a brick and mortar store, often times the online stuff is last on your list of “to do’s.” So start with the small stuff, even if you have not yet tackled developing your website, there are other things you can do.

1. Spend more time targeting, not guessing. As the business owner you probably have some idea of who your customers are. Maybe demographic information or maybe you are in a niche market so you know your customer's hobbies. This is all helpful but don't just guess at who your customers are or should be. Branch outside of demographic targeting and explore some other options.

Probably the most common question I hear from business owners would be “How do I decide how to spend my advertising dollars? There are so many options out there, and I cannot afford to do them all, so what is worth my time and money?”

You would be correct. I wish I had one cookie-cutter answer for every business, but that would not make me a very good Marketing Consultant. That is why I'm here to tell you about the ever-growing popularity of using Facebook to market your business, which in relative terms seems like an overload of information, but it is just the tip of the iceberg.

Have you heard the term recently that “Print is Dead” or “Print is Dying?” Ever since the dawn of the Digital Age, many experts have jumped to the conclusion that print is fading out and soon we will have no use for it in modern society. Everyone was making the mad dash to switch to devices and the web, more advertising was done at a cheaper rate thanks to social media, and newspaper sales were tumbling downhill.

The human mind is quick to judge, especially if it’s something visual. Don’t deny it! How many times have you thought to yourself “That sign is hard to read” or “I don’t like those colors paired together” or “I’m not sure what that symbol is”?

Don’t worry, your judgements are valid in this case! If that visual message isn’t being communicated to you with ease, there’s a good chance it’s not being communicated very well to the masses either. This is why having a strong logo is an important aspect for your business.