“Every now and then, I wonder whether I should be watching my back, but I just shake those thoughts off and get on with it. I’ve never discussed this issue publicly before, because I’m out there encouraging people to speak out – which is paramount to creating change. So I don’t want to put anyone off.”

And therein lies the Catch-22 for women in the cyber-firing line. On the one hand, they believe it is essential to expose the level of abuse and misogyny that has flourished on the largely unregulated new media. On the other, they fear the only effect that would have is to discourage women from participating in public debates.

Says Tankard Reist, who occasionally re-Tweets or posts particularly vile comments: “I want to expose these people so my followers [on Twitter or her website] can see the battle we have, the ingrained hatred and contempt these people have for women… But I already know of young women who say they won’t write their own pieces or contribute to comments pages anymore because of the feedback they get.”

Although she condemns the sort of abuse thrown at men like Cummins and controversial male commentators like News Limited journalist Andrew Bolt, Tankard Reist says it is hard to imagine any man being subjected to the levels of personal intimidation – particularly, threats of sexual violence – that are part of life in the new media age for outspoken women.

Of course, there are still a few things the old and new media have in common, including the truisms that sex sells and so does controversy. So if you build a site where there is heated, colourful debate, the hits will come. And in an era where the media and newsmakers are still grappling with how to build stable, profitable audiences online, few moderators or hosts are willing to shut that down.

“Sure, it drives more traffic to a site,” Tankard Reist says of the sort of no-holds-barred slanging matches that often replace serious debate online. “But editors and moderators need to be more vigilant about not allowing their forums to become platforms for haters and trolls.”

Funnell agrees: “There’s a ‘lighten up squad’ out there where everyone says ‘if it’s too hot, get out of the kitchen’. But perhaps the kitchen shouldn’t be so hot in the first place. This is not just about women. It’s about any sort of hate speech that is systematically directed against any particular group, designed to intimidate them or shut them down. It’s about freedom of speech versus speech that defames, threatens or intimidates.”

Tankard Reist, who has an ear for popular culture, chimes in: “When you ask for moderation or regulation, the people who oppose it claim it’s because they believe in free speech. But they want to shut my speech down. It reminds me of the chorus of that song Ode to Women [by Your Best Friend’s Ex]. They all demand their right to freedom of speech, and yet guys like that are using it to sing: ‘Bitch, shut your mouth’.”