Aqua Pura Choose Aqua Pura Life

challenge

Grow market share in a fiercely competitive sector against bigger brands with bigger budgets. Identify points of difference to drive consumers to purchase and stockists to list.

inspiration

A brand engagement platform and supporting activity that would get close to consumers and develop an on-going dialogue:

• Strong brand positioning: healthy active living• Encouraging trial with a UK tour around shopping centres• Positive brand association with Race for Life and Great Run sponsorship; pre, during and post-race season• Data capture for an ongoing dialogue through a new promotional website and an enticing on- pack promotion to ‘Win a Camper Van holiday’• Increase brand awareness through consumer and trade press activity

Solution

Aqua Pura is now worth £7.2m: which equates to +16.3% YoY growth – making it the fastest growing major brand in the water market, Aqua Pura now sells 21.6m litres annually (+14.5% YoY growth) This makes it the 6th biggest plain water brand by volume – bigger than brands such as San Pellegrino and Brecon Careg