Two problems with this. One is that the successful versions of grassroots organizations like MoveOn are organic. You cannot say "I'm building a right-wing MoveOn" and then expect everyone to join.

The second is that THE RIGHT ALREADY HAS THESE STRUCTURES. Most of them were built in response to existing structures on the right, and very intentionally so. Wanting to build new ones is nice and all, but rather besides the point. Conservatives have the Heritage Foundation. The American Enterprise Institute. Drudge. Talk radio. About 1,000 judicial organizations. CPAC. And on and on. Their problem is with IDEAS. Well over a majority of the public doesn't like them. And I've seen no indication that any of these new groups would alter any of those unpopular ideas. They still use tax cuts as a solution for everything, and any problem that cannot be solved by tax cuts doesn't exist. Having the 947th organization to promote that discredited idea won't exactly help.

Now, sometimes dressing up bad facts in a new suit can work, and maybe that's all that's going on here. The idea is that the new groups would remove the taint of the Republican Party's troubles. Maybe. But that R next to the name remains a pretty powerful reminder, at least for the next few years. I don't see this paying off in the near term.