Are you getting confused with the different internet marketing strategies out there and don’t know which one to use for your online business?

Or maybe you are already drawn towards one digital marketing strategy but you have fears of failing because you have no idea how to get things rolling?

Implementing your chosen internet marketing strategy the right way is crucial to ensure success in your online business. Get it wrong, and you’re set up for failure.

I’m going to give you a fresh look at the best internet marketing strategies, explain the different strategies and give you the best tips so you can make the next most logical step to move your online business forward.

Your Perfect Internet Marketing Strategy

If you'd prefer to listen to this content from the video above, play it or download it from the podcast episode below.

When it comes to growing your online business, how you present your value to the world needs to be in alignment with your personal Dna, what gives you your unfair advantage.

Not how I bring it, not how the other guy brings it, but what is true to you. Why? Because digital marketing calls for you to provide more value than ever before.

Not every strategy is going to be right for you, and that’s fine. Pick one that isn’t fun, or is nothing but a headache for you personally, and your business is doomed to fail.

The best thing you can do from start to finish in growing your online business is do you. Figure out what you’re best at and build from that.

Make Digital Marketing Fun

First and foremost, your digital marketing strategy must be something that’s fun for you. If you’re having fun, you’re going to want to keep doing it every day.

For me, I’m a talker. I like creating videos revolving around my chosen niche, teaching people things I personally implement in my own business and life.

Currently, my YouTube channel has 64,000 subscribers and is getting thousands of views each month. Why does this internet marketing strategy work so well for me? Because it’s fun and I can bring value that makes the lives of my audience better!

For years I tried to blog because that is how my wife and I made our first internet business successful. Results?

Inconsistent blogging and no revenue!

That is why you have to pick the ONE internet marketing strategy that is fun for you to do!

What’s most aligned with who you are and is fun for you should be your very first consideration when choosing a digital marketing strategy to implement for your business.

My 5 Favorite Internet Marketing Strategies

Don’t try to nail down all 5 of these digital marketing strategies at once, you’ll spread yourself too thin and hit burnout.

Pick one internet marketing strategy to work with first, gain momentum and then you can pick the next logical move that’ll scale up the results you’re getting.

It took me about 9-months of dialing in the YouTube thing before I added in a second strategy.

Keep learning, growing, and when your first internet marketing strategy is embedded in your day, add in and start working on the next.

I have found no better way to create new habits, break down old limiting beliefs, and get momentum on your side as an Internet marketer and digital entrepreneur than doing a 90-day challenge!

Make filming a part of your daily routine. If you’re a morning person and you have more energy during the day, then make a video bright and early. If you’re a night owl, film at night. Find a time that works best for you and start making content.

2. Start A Podcast - A Cheap and Easy Internet Marketing Strategy

Do you like to speak your mind but don’t care to be broadcasted in front of a large audience?

For this next internet marketing strategy, we’re talking Podcasts.

So what do you do with your podcast?

It’s basically the same thing you do on YouTube except you can hide your face and record while in your PJs!

Share tips, advice, or any valuable piece of information your audience needs. You can also use podcasting to record conversations with experts in your niche.

Doesn’t cost much at all and once you get the momentum and keep producing more content, that’s when you establish and build a relationship with them. The success secret the gurus don’t want you to know is it’s all about value. Continue offering them something of value and just give, give, give, then offer a product that can solve your audience’s problems.

Direct them to your funnel, get them into your email list, and you grow that relationship through your email follow up sequence before you make an offer.

Pro Podcast Marketing Tip

After doing YouTube for a while, I started podcasting. I use Libsyn, a podcast hosting service to publish my content. You can use it for as little as $5 a month, it really depends on how much you upload. and you can condense your files to keep the cost down.

With the amount of content I create I spend about $20 a month. But that isn’t a big deal if you’re killing it in the podcasting game with hundreds and thousands of listeners each month.

Another important tip is I recommend that you use a good headset that’s perfect for VOIP.

I have a $30 Plantronics USB headset that’s designed for call center work, which I use with free Zoom account.

Even if your internet marketing strategy includes video, I’d consider adding podcasts into the mix.

Having people find you when they search their problems and then capture them as a lead for your business. #win

4. Publish eBooks for Kindle

This one may seem off to place in the top 5 internet marketing strategies category.

Not only does this strategy generate a few thousand dollars of recurring revenue a month for our business, it is a lead generating machine!

My wife and I price her Kindle books from free all the way up to a whopping $2.99 and we use her books as a lead generation system. The goal isn’t to make a lot of money from Kindle books, it’s to get people to become aware of you and become your customer.

With Kindle book marketing strategy you can either write the book yourself from scratch or use the content that you’ve already written.

You can even outsource to a ghostwriter and then pay $300 to $500 per book for professional editing through a virtual assistant.

The last book that we published was about 50,000 words and it costs us about $200 to get it polished and professionally edited, cover design included.

A Surprise Way You Can Build a List with Your eBooks

Stick your free offer in at the beginning and end of your book so when they use the look inside feature they’ll be able to see that free offer you’re giving away at the beginning of your sales funnel.

This means they can find your landing page and get the free offer in exchange for their email without ever buying the book.

You can definitely earn recurring revenue from your ebooks, we make $2-5000 a month from recurring revenue with the amount of books we’ve published.

But, the main thing here is you can generate an explosive amount of leads from your Kindle book to get exponential growth in your business.

5. Your Ad and Marketing Funnel Strategy

If you’ve got a few thousand dollars to start, say $2000 to $5000 on hand, then Facebook advertising and a Sales funnel is a great option for you.

It is the fast track to make money online but it is not easy to make money out of the gate.

The length of time before you see results basically depends on how long or short the learning curve is for you.

Some people figure it out sooner while others spend thousands of dollars because they take longer to realize what works. Important factors come to play, which affect how quickly or slowly you can see results - the quality of your offer, your experience in sales, and your skills as a copywriter.

Learn it - Test it - Repeat

Ad spend can cost you upwards of $2- $5000, but when you find the thing that works, you can use it for years to come.

Split testing is the game. You want to split test your offers, your ads and headlines to discover what works and what doesn’t. This is the most expensive internet marketing strategy, but you have to find what your audience wants and it’s just part of the process.

The combination of those two means you don’t burn a bunch of money in creating a product that isn’t going to sell and you begin your ad spend inexpensively before you know what works.

It’s a ton of fun and the sky's the limit on the income, but it is the most risky of these 5 internet marketing strategies.

How to Gain Success in Your Internet Marketing Strategies

Digital marketing is very different from when the information age began, the shift is now attention marketing.

All of these marketing strategies work and have attention marketing at their core, where you start has to do with who you are.

To begin, choose the ONE internet marketing strategy that is most in alignment with you and roll with it.

Stay consistent and let it be fun! After all, you’re here to help your audience with something, it takes time, work and the right perspective, and then you can sell a bunch of stuff!

I hope this has been helpful for you in deciding on the best internet marketing strategy to use for your online business.

If you have insights to share, a personal experience using any of these internet marketing strategies, or a challenge you’re encountering, leave a comment below. I would love to give you a few more tips if you need, good luck on your marketing strategy journey!

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Miles is a full time internet marketer who sells information products and a niche membership program with his wife, Melanie. Together they have created a lifestyle business that allows them true location independence and this blog where you get to see behind the scenes and see how they have built their online business from scratch.

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