Social Media Transforming Public Relations

Steve Rubel, Edelman Public Relations (www.edelman.com) Senior Vice President and blogger: Micro Persuasion www.micropersuasion.com discusses the impact of social media on the practice of public relations. Rubel states that some of the practices of public relations are becoming obsolete and that the new era of public relations is just beginning.

Social Media is Transforming Marketing and Public Relations No doubt about it. Marketing and PR are changing given the impact of social media on the profession and the implications are enormous. Brian Solis, co-founder of Social Media Club and well known PR blogger, gives tips for marketers about...

Cheryl Snapp Conner On Social Media in PR Social media and public relations activities are converging at different paces and in different ways for companies. Cheryl Snapp Conner, partner & executive PR director at Salt Lake City-based Snapp Norris Group talks about this evolution and the impact of...

Social Media and Healthcare Company Practices Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media...

How Social Media Is Affecting Global Event Marketing Event Marketing is a powerful way to build a global brand. But how is social media impacting the use of events? Vicki Lynn, President of Satellite Event Enterprises, a global multi-media production company tells Marketing Voices that marketers have to...

On Social Media: Marketing Wizard Guy Kawasaki Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains...

BigFix Wins Big by Creating Innovative Social Media Campaign It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX‘s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential...