12 Comments

mrrbob

I have noticed this about 3 days ago and it is really pissing me off. I had to go to work banning these cell phone domains. Why is the crap showing up on a nursery related website? I think it was hurting my income.

May 15, 2006

bobh

Could be too that they notice you visit a lot of ringtone sites (yours) and servering those ads to you on other sites in case that is what you are interested in. I’ve had similar happen to me, part of their smart tracking.

May 15, 2006

Brian b

I’m with you there. At the end of last week I started seeing lots of ringtone ads appearing on my site and thought, “What the hell???”. How is this content related? Today things seem to be back to normal.

May 16, 2006

Matt Martin

could also be that flycell just bid on a ton of irrelevant phrases.

May 16, 2006

jawinn

Looks like you may have created a monster with the 40K experiment.

May 16, 2006

Cormac

They are flooding the show and its hurting bad.

Looks like they are just any any word along with ringtone for the title.

May 16, 2006

Richard Overvold

So what everyone is saying is that everyone who opted into the ringtone market is not allowed to have their initial learning curve until they figure out what works, and what doesn’t?

May 16, 2006

Andrew Johnson

It was either Jay Weintraub or John DeMayo who made a post about lead saturation. As a lead market matures, lead aquisition gets more and more difficult, forcing down profitability. I’m sure free ringtones will be around for some time, but not at the level we are seeing now.

As a publisher, you benefit. You get better ad revenues while the buyers see their margins shrink. Even better, be on both sides of the fence, which I think is what Shoemoney is doing.