Matmi’s New Fruit Machine Game for Appletiser!

Our new agency friends Howell Penny approached us recently to come up with a game to boost sales for their client, Appletiser.

We felt that the best way to generate interest in the brand was by using the instant win formula, so everyone who played could win an Appletiser prize. This means anyone who plays will be positively engaging with the brand and even possibly trying the product for the first time! You could call that a ‘win-win’ situation, but we won’t, because that’s terribly cheesy…

The game itself is in the simple and classic style of a fruit machine, so players click the ‘SPIN’ button to match symbols along middle horizontal line to win prizes. It’s built in HTML5 so it can be played through browsers or mobile devices. The prizes up for grabs are; 50p off voucher, free 750ml Appletiser and the mega top prize of a Gourmet Society Card.