On the red carpet, Timberlake narrowly dodged a disaster when a TV cameraman accidentally dropped a microphone boom close to his head. The singer/actor, who was talking to reporters about his role of Napster founder Sean Parker, ducked out of the way in time to avoid a potential injury.

Dubbed as an exhilarating visceral tale about the founding of Facebook, "The Social Network" is based on court documents and journalist Ben Mezrich's "The Accidental Billionaires", a partially fictionalized account of Facebook's early days. Facebook co-founder Mark Zuckerberg himself refused to co-operate with the film and was not expected to join the premiere.

Jesse Eisenberg portrays Zuckerberg while Andrew Garfield stars as Facebook co-founder Eduardo Saverin, who fell out with Zuckerberg over money. David Fincher works behind the lens of the drama, which is set for wide release in the U.S. on October 1.

Beside the world premiere, the movie has also been promoted in a new clip which makes its way out via Yahoo! Movies. It sees Mark Zuckerberg telling Eduardo Saverin his idea for what will become Facebook at a cold night.