Swim Trunks From Aether Apparel

With spring and summer on its way let’s make sure to not overlook the swim trunk as the key element in our days spent having fun at the beach. Los Angeles-based Aether Apparel has provided a fine trio of upscale, yet understated swim trunk styles from their Spring 2011 collection.

They fit the bill for what we need in a durable swim short, but hey, they also look pretty damn good as well, so cozy up to the beach bar wearing a pair after a dip in the ocean. It’s all good.

Aether’s swim trunk is designed to b simple, yet sophisticated. And I’d say it works. Palmer West and Jonah Smith, up until recently we were just two film producers in Los Angeles, have definitely found a nice formula for apparel success. The duo created Aether because they felt there was a gap in the market. They also believe design and function should be equal. I can get down with that thinking.

The trunks are made with quick-drying micro fiber and arrive in three different styles (Button, Piping and Cargo); I say one of each! The swim shorts go for $135 and are available in four colors: total eclipse, graphite, jet black and white. [via porhomme]