The City of San Fernando, (Kapampangan: Lakanbalen/Siudad ning San Fernando; Filipino: Lungsod ng San Fernando) is a first class component city in the Philippine province of Pampanga, of which it is the provincial capital. The regional centre of Central Luzon (Region III), it has a population of 285,912 people according to the 2010 census.

"Fernandino First!" Fernandino ing mumuna, Fernandino ing manimuna!
Deeply rooted in our heritage, we commit to create and embrace a future where governance is socially inclusive, transparent and accountable, where citizens enjoy the fruits of their labor and peacefully live in harmony with the environment. We hold to these our core values patriotic and democratic, civic minded and socially responsible, committed to a culture of excellence, discipline and integrity, environment-friendly and proud of our heritage, fair and just.

According to a study, San Fernando 's strategic location within the Manila Clark-Subic Economic Triangle makes it a growing agro-industrial-commercial metropolis. The businessmen respondents are very happy with the flexibility of business taxes and land use regulations. Survey also reveals that the business community feels secured in the city government's management of the affairs of the city. This only show that the City of San Fernando is not only economically competitive, it also harbors a responsive local government unit.

The parol of star lantern is perhaps the paramount Filipino Christmas symbol – colorful, crafted with love and aglow with the spirit of the season. The Christmas lantern or Parul Sampernandu in Kapampangan can never be distanced from the town which created it, the City of San Fernando. It is what San Fernando is known for. And it is what has made the city famous all over the country and even around the world.

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City Of San Fernando Did It Again! CSFP Wins The 2014 Most Business-Friendly LGU Award [ Tuesday, 28th of October 2014 | 3 years ago ]

The City of San Fernando, Pampanga is once again named by the Philippine Chamber of Commerce and Industry as 2014 Most Business-Friendly Local Government Unit of the country in the city level category.

Mayor Edwin D. Santiago received the award from PCCI President Alfredo Yao at the 40th Philippine Business Conference and Expo in Manila Hotel which was graced by President Benigno S. Aquino III as the keynote speaker and guest of honor last Friday.

“After earning the Hall of Fame Status in 2010, we rested for three years to give way to other aspiring LGUs. Now, after a short break, we made it again” said Mayor Santiago adding that the award is a testament of the city’s collective effort to become “globally competitive” in preparation for the Association of Southeast Asians Nation’s summit to be held in the region next year.

The award showed that San Fernando excels in the fields of trade, investment, tourism and promotions, public-private partnership, inter-local government unit relations, quality management systems and innovations, and quality customer’s service.

“We maintain transparent and responsible governance, which is accountable to the people. With our fiscal discipline and streamlined internal processes, we have been attracting investors who have remained in our city.”

To date, the city government has 7 IT-enabled core processes, 27 installed application systems, 48 ISO-certified procedures that resulted a dramatic decrease in “red tape”.

“If your requirements are complete, it will only take less than 20 minutes to get your business permits in San Fernando” said Mayor Santiago.

He noted that the customer rating satisfaction for LGU services was pegged at 99.92% and capital investments in the city ran up to 57 billion pesos, owing to big-time investors like Century Properties and Ayala Land.

At present, a total of 8,293 registered businesses are operating in the city.

Vice Mayor Jimmy Lazatin, who was also present in the awarding ceremony, said that another factor that makes investors flock in the city are legislations which grants them incentives.

“We have passed the investment-incentive code that gives tax discounts for new industries that will operate in our city.”