Editorial Sponsorships

Brands can align their advertising with premium editorial content and high-profile series produced by our newsroom of acclaimed journalists.

A FEW SELECT CLIENTS

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Original Video Featuring Ludacris

The Ask

Increase brand prestige and support the launch of the 2015 Acura TLX high-performance luxury sedan.

The Solution

Acura sponsored a high-profile, multi-part campaign that included sponsorship of the SA100 party, an editorial series on tech influencers, and an original BI Studios video featuring recording artist Ludacris.

The Results

Deep awareness: The BI Studios original video outperformed BI benchmarks by 200% on pageviews and performed 21x higher than BI benchmarks on social shares. More leads: Acura generated leads from nearly half of Silicon Alley 100 attendees who wanted to learn more about Acura’s new 2015 TLX.

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