*EDIT – I guess Schofield made this video without giving any recognition to Hundley which was disappointing to me. Then I realised that most of the shots are direct references to random images on the internet (not just Hundley’s work), this raises lots of interesting questions. How would it be different if the entire video had been sourced from Hundley’s work? Does Hundley have the right to be upset about it? If the sourced images were well-known (like the Weezer video) it would be obvious that Schofield wasn’t trying to pass these ideas off as his own, so what does it mean for him to have used really obscure images?

Read the huge debate here. Hundley has posted about the use of his work on his Flickr.