2. Email copy to use when contacting someone

The following copy provides a guideline and key talking points. Depending on your client, you can adapt it. Before adding any potential benefits of your own, please check with the LTS Learning team first.

Dear

I am excited to contact you about an online laboratory management course we just launched.

We have taken our sought after Laboratory Management in Practice course and made it entirely available online, at an affordable price. It makes it possible for your staff to learn on the go, at their own pace. You also get progress reports to ensure they stay on track and your lab reaps the benefits.

This investment in staff is specifically aimed at specialists who need to transition to managerial positions in the lab. It also holds value for management staff that need sufficient management understanding and anyone working in a team to understand their role in the business.

The course content covers operations, team management, leadership, finance and quality. It can be tailored to suit your specific skills development needs.

Are you available for a brief demo, to see how this course could meet your lab’s management development needs?

I really look forward to hearing from you.

Kind regards,

3. Link to the formal course page on our website

Where possible, try to control the conversation. If a client wants to see or find out more, try to schedule a meeting or demo. If you do need to send a link to someone, send them the following:

4. Case studies for Laboratory Management in Practice

You can use the following case studies to further promote the course. Note that these are from the classroom version of the course, but it shows that the course does add value and that the content is solid.