AMD unveils Live! Ultra brand & Live! Explorer app

AMD has announced its AMD Live! Ultra brand, which will enable end users to identify desktop and notebook PCs designed to deliver what the company claims to be “the ultimate visual entertainment experience.”

Desktop AMD Live! Ultra products will be based on the company’s ‘Spider’ platform, which includes a quad-core Phenom 9000-series processor, an AMD 700-series motherboard and an ATI Radeon HD 3000-series graphics card.

On the other hand, mobile AMD Live! Ultra products will be powered by the AMD Puma mobile platform, which is set to be released later this year. Live! Ultra branded notebooks will include forthcoming AMD Turion Ultra Mobile processors and ATI mobility Radeon HD 3000-series graphics chips.

In addition to the platforms, the company has announced the AMD Live! Explorer software that will work in conjunction with the hardware. AMD says that the application will allow you to easily browse through music, photos and videos in a three-dimensional revolving carousel that looks similar to Apple’s Cover Flow feature inside iTunes.

AMD says that OEM partners will be able to customise the software browser with their own applications when it’s bundled with one of their AMD Live! Ultra-enabled PCs or notebooks. The company has stated that AMD Live! Ultra enabled desktop machines will be available in the first half of 2008, while notebook machines based on the ‘Puma’ platform will follow in the second half of the year.

We’ve included an AMD Live! Explorer demo video below – have a look and tell us what you think about it in the forums.