Homes Away From Homes

With the Phat Data in your hotel program, you can think outside the bed-in-a-box

By Jennifer Steinke

2017-09-15T03:09:32+00:00

When hotel negotiating season rolls around, more than at any other time, data is king. And the numbers that really count are more than just heads in the beds; the travel patterns revealed in the data you mine can be solid gold for both you and your hotel partners.

As we find ourselves in the throes of hotel RFP season, there are new entrants into the marketplace that are influencing the data and the processes for analyzing the hotel spend category. These influencers can be game changers for the hotel suppliers, the travel buyers and the travelers themselves. From re-pricing technology to long term stay to Airbnb, the landscape for hotel spend is changing and travel buyers need to embrace these changes to deliver a holistic overnight stay program that satisfies a variety of different travelers. So how can Phat Data help?