MIDDLETON, Wis., Oct. 17, 2018 /Christian
Newswire/ -- The
Tipping Point is a new website intended to make it easy for ideological
pro-lifers to donate to the whole pro-life movement in one place.

When founder Colin O'Keefe heard God's call and committed his life to the
pro-life cause, he reflected on why he had never donated to pro-life despite
being a faithful churchgoer, a tither, and even a victim of legalized abortion
with the abortion of his brother. His answer is that it's hard to donate because
there are so many pro-life charities: "I believe millions of Americans already
have a desire, a spiritual need, to give in support of life, and it's just been
hard to do that because all the existing pro-life nonprofits are competing with
each other for your ten dollars. That's discouraging."

In doing research for the website, Tipping Point found that the Planned
Parenthood Federation of America raised $399.7M in donations while the 20
largest national pro-life nonprofits raised only $71.7M. Tipping Point also
found that average household income in the U.S. is about $60,000, so an average
family giving 1%, or $50 per month, means that 600,000 average households can
beat Planned Parenthood. Founder Colin O'Keefe says "this might seem insanely
ambitious, but then, most insanely successful ideas were at one point just
insane ideas. And really, it's totally feasible: there are millions of pro-life
Christian households who are already tithing to religious charities, but they
don't give to pro-life. Instead of complaining about it, I decided to try making
it as easy as possible to donate to the whole pro-life cause."

Tipping Point's message to the ideologically-aligned is ACTION. One of the
foundational insights is that it's easier to change the actions of people who
agree with you than it is to change the minds of people who disagree. The
pro-life movement for decades has largely pursued persuasion of the other side
rather than activating their own grassroots. In the wake of Justice Kavanaugh's
confirmation and following the release of the Gosnell movie, there is hope among
pro-lifers that the culture is moving in the right direction and that Roe might
be overturned. Tipping Point's message is this: if Gosnell inspired you, and if
Kavanaugh's confirmation gives you hope for overturning Roe, DO something about
it. O'Keefe says: "Don't let abortion end while you stand on the sidelines."

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