2. Go all in on marketing

At a market, the customers come to you – these are inbound sales! In other sales channels like the ones discussed above, it’s the opposite – you have to go to the customer – these are outbound sales! When you go to the customer and ask them for your business, you have to stand out and give them a reason to want to order from you. For this reason, it’s critically important to go all in on your marketing. Get online, get on social media, revisit and revamp your brand, and tell your story!

3. Sell online

No matter who you decide to sell to in your new sales channel, everyone is buying online. Customers today don’t (and won’t) go through all the work required to find out product availability, price, and delivery from multiple places. Make it easy with all this info in one stop – your online store.

4. Sell with Neighbours

If you only sell produce, that’s ok, but when trying to target new customers, creating more of a “one-stop-shop” for their local food needs will increase the likelihood that you get orders. Think of this as like your own online farmers’ market! Setting up co-selling and co-delivery with neighbours is a great way to share costs and increase sales.

At Local Line, we want to help farmers who are losing sales due to the loss of Mobile Market +. If you are a farmer or local food producer that will suffer from the potential changes and you want to sell online, either by yourself or with your neighbours, sign up for your free trial below, no credit cards, no ties. If you love it, enter the referral code MOBILEMARKET to get 20% off your first year with Local Line!