Public relations and strategic communications facepalm

Here’s a weekly email newsletter (run through Google Translate) sent by the Ministry of Defense on December 5th. Now, two days into the LARGEST MILITARY EXERCISE JAPAN EVER HELD, where might you think you would find coverage of Keen Sword 2011? At the very top? Maybe a special section with in-depth coverage, links, etc?

Never mind the translation. What about the substance? What kind of coverage is the MoD giving Keen Sword?

Here’s the link to the actual page. Yep, that’s it. That’s all of the official coverage. That’s on the MSDF site, too. The main Ministry of Defense site has absolutely nothing about Keen Sword at all. It does, however, have a photo of Defense Minister Kitazawa shaking hands with the Mongolian Minister of Defense.

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A contributor and editor at the blog War Is Boring, Kyle Mizokami started Japan Security Watch in 2010 to further understand Japan's defenses and security policy.
Kyle Mizokami has 596 post(s) on Japan Security Watch