Leading Industry Since 2000

What is the NAI? We are a non-profit organization championing the responsible and transparent use of information for Interest-Based Advertising. Since 2000, we’ve been working with the leaders in online advertising to build consumer awareness and to reinforce responsible business and data management practices.

We believe that implementing these best practices will enhance trust and support the continued development of informative, creative, and free content and services on the Internet.

We want you to know all about Interest-Based Advertising and the choices you have with respect to such advertising because the more consumers understand how our members collect and use non-identifiable data for Interest-Based Advertising, the better! Click here to learn more about Interest-Based Advertising and your choices.