Here, there are like 100 such girls for every
one 40+yo lycra guy with all the gadgets,
thinking he is the most important guy on
the planet.

She on the other hand probably knows absolutely
nothing of bikes except how to ride it.
When everything brakes because of abuse and
lack of maintenance, she will not care one bit,
except for when it brakes to the point that she
cannot use it - then there will be sudden PANIC
because how will she now get to the university,
shop for clothes, her boyfriend, etc.???

AMuzi wrote:
Apparently the parent company had two
iterations before Ets. DuBois. I didn't
know that.

Can you see/deduct from the Crescent poster
what model it is? It would be a fun game to
track just how foreign it is.

In the bike mags they often ridicule the guys
who have their "own bike brand" and say, "own
bike brand, yeah right, what it is is an
unpainted carbon frame from Asia and now they
have put their own sticker on it and expect us
to be impressed".

This could be a great provocative article
saying Crescent also did that, sort of, while
in their ad playing the "Swedish card" with all
the familiar methods

This will probably provoke like 100 guys to
reply, "there is nothing wrong using foreign
parts yada yada yada".

Another aspect is, they used 531 for their pro
models. Tho the one on the poster is one, the
purpose of the ad is not to sell pro models but
bikes for the commuters. So then one wonders,
did they use domestic steel for those, or
foreign as well, only not as good/expensive
as 531?