Secret Escapes makes first foray into Asia and reveals plans to double in size

Follow the author of this article

Follow the topics within this article

Secret Escapes, the luxury travel business, has expanded into four new markets in Asia in a move that its founder claims could help double the size of the business within five years.

The London-based company now runs new holiday flash sales in Singapore, Malaysia, Hong Kong and Indonesia.

“The potential is enormous,” said co-founder Alex Saint. “These four territories could comfortably become as big as our main markets now, the UK and Germany.”

Fish-eye view of the Singapore city skyline at sunset

These countries were chosen because they were sufficiently “Westernised”, he revealed, meaning that the websites could be in English. “Our target demographic is the affluent population within any given geography,” Mr Saint said.