This Is Who's Using Social Networks Like Facebook, Instagram, And Snapchat Now

Now, older sites like Facebook, Twitter, LinkedIn, and even Pinterest have more users in the 25-to-34 age bracket than ages 16 to 24, according to data from GlobalWebIndex. YouTube, Instagram, and Tumblr are among the few social networks that skew younger, with teenagers and early 20-somethings accounting for more users than any other demographic.

Social demographics are shifting. Men are growing their lead on Twitter, while Instagram is becoming more gender-balanced.

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting. For brands and advertisers, who's on the different social networks has a big impact on where they focus their social marketing efforts.