A week later, “oh my god, we’re going out of business. I don’t think I can make payroll.”

A week later, “oh my god, I can’t believe it, we signed another customer!”

A week later, “I got to eat a good meal because we signed a customer.”

Next week, “I don’t think we’re going to make it.”

The normal thing [in business is to have these] the up[s] and down[s]. What I think the journey of the entrepreneur is a very specific journey…. It’s not designed for everyone, and it’s got a lot of walls….

The walls are designed so not everyone can make it, and that’s the way it is….

So, only 1% of people who start out in their businesses [make it]. I think they said about 90% go out the first year. They fail.

It’s because when people hit the first wall, [they say,] “Forget this. This is too tough.”