Producing a building might be the easy part for many multifamily developers. The harder part is convincing people to move in. It’s like getting buyers for an entire community of spec homes – all at the same time. That’s when good marketing makes all the difference.

Not that long ago, apartment marketing only required print ads, with a logo and maybe a tag line, and possibly an outdoor sign or billboard. But now it’s much more complex with websites, search engine optimization, online ads, email and social media.

That’s why NAHB’s offered a webinar last month, presented by digital marketing experts, to help multifamily developers – and master plan community developers – plan and structure their digital marketing efforts in the most effective way.

The webinar shows developers the difference between long-term and short-term marketing, how to organize a marketing/editorial calendar, when to use marketing that strikes an emotional chord and when to deliver specific information, and, most importantly, how to make all the marketing pieces work together to make your community a success.

The webinar replay is now available and you can listen and learn at your convenience. It’s free to members of the Multifamily Council, and available to members of other councils and members of NAHB at discounted rates. for the replay and take your digital marketing to the next level.