Oz fruit and veg co rebrands to take advantage of fresh trends

Australian company Perfection Fresh launched a rebrand early this month. The company, which produces Qukes baby cucumbers, Broccolini, tomatoes and Perfection raspberries and blueberries, recently acquired the Calypso mango business and merged with Fruitmaster Australia. Perfection Fresh Australia CEO Michael Simonetta said the new look and feel is taking advantage of the global trend of branded fresh produce and ongoing interest from consumers to know more about the source and origin of their fruit and vegetables.

Key Takeaways:

Perfection Fresh sees that this trend will resonate here in Australia. It will also lay the foundation for our next 10 years and beyond.

The company has grown significantly by adding many innovative fresh produce products to the business.

The branding also includes a bold Australian grown stamp, to make it easy for people to choose to support local growers. In addition to the “grown in Australia” stamp, it includes illustrations to identify the fruit or vegetables original source.

“Perfection Fresh Australia CEO Michael Simonetta said the new look and feel is taking advantage of the global trend of branded fresh produce and ongoing interest from consumers to know more about the source and origin of their fruit and vegetables.”