this blog was originally started by Erin Middleton in 2007. Along the way, other planners have contributed their thoughts and posts. At the time, I was a junior planner trying to get into the industry. Now in, I micro-blog on Twitter @erinmiddleton

These lists are by no means comprehensive when you consider the creativity in thinking and 'strategy' that the industry was blessed with this year. I would like to draw attention to some other campaigns and make anewlist. The first seven are insightfully creative, the last three are strategic genius. So here it is, the 10 Best of Strategy List:

My valid attempt to scan as many of my favorite blogs I'm sure has failed to capture all of the memorably strategic campaigns of the year. Input is appreciated; this list is by no means complete or final. Happy New Year!

1 comment:

Much as I disliked the hourly iPhone 'news' leading up to its release, their ads really did capitalize on the strengths of the product. What other phone could have defined itself by its display and intuitive use? Definitely not my little Nokia, but then again it was free... And the new ads with 'real' people telling their iPhone stories help give Apple a more friendly personality.I love eBay's Shop Victoriously campaign because it put the auction experience in a new perspective for me. Winning an auction really is winning a competition of sorts, and somehow I never saw it like that. So I liked that their strategy was surprising, but in a truthful way that reflects how consumers interact with eBay.One strategy I'm still not sure about is the 7-Eleven/Simpsons venture. I think it was clever, bringing part of a popular animated show to life, but I wonder if it had any lasting effect on either brand. I can't see any but the really dedicated fans driving out of their way to visit one of the altered 7-Elevens, and I'm curious if any regular customers were inconvenienced by the transformed stores and Simpsons products. Basically I don't see how either brand benefited long-term, but perhaps the short term publicity was enough to get people talking. Sometimes that's all you want.