Twitter user @Halfluo shared a video with her 6,250 followers of a temporary bum-lift technique known as 'fire cupping' that she had performed.

The 90-second video -- thought to have been filmed in Morocco -- shows a pot containing small flames being applied and squeezed onto the woman's right bum cheek.

Image: Twitter

Within a few minutes the technician removes the pot to show the woman's soot-covered bum looking sore, painful and swollen.

The 'fire cupping' butt treatment works by creating a vacuum of hot air around the bum cheek which in turn causes swelling and redness as the blood vessels expand to create the temporary look.

Image: Twitter

Traditionally, the ancient fire cupping treatment is typically used for sports injuries as it increases blood circulation and is an alternative to deep tissue massage. The treatment is not recognised as a temporary cosmetic bum-lifting procedure, which doesn't appear to be available in Australia.

The reaction to the fire cupping bum video has mostly been one of shock, with users commenting that they would not have the procedure done themselves.

"Earlier this year Jitangsu Province Children’s Hospital completely stopped using cupping after 92 patients developed severe skin reactions. These infections included painful blisters, itchy, weeping and peeling skin," she said.

Montgomery said she would advise against the use of the technique and added it's important to get advice from a reputable surgeon if you are wanting to explore non surgical butt lifting options.

This is a fad praying on the insecurities of young women and men. I would assume a qualified Chinese Medical Practitioner would not perform this procedure. Apart from the Instagram image, I do not believe this procedure will enhance anyone’s quality of life.

Should men or women seek these results, Montgomery suggested Emsculpt as a trending and safe non-surgical option.

She further advised against invasive surgeries such as a Brazilian buttock lift, explaining it would offer the results but presents serious risks.