In Fast-Shifting China, Pepsi Gains
On Coca-Cola by Picking Its Battles

By

Michael Flagg Staff Reporter of The Wall Street Journal

Updated Nov. 26, 1999 12:01 a.m. ET

PEPSICO HAS siphoned off some of Coca-Cola 's leading share of the soft-drink market in China's biggest cities, showing how a smaller company -- by choosing where to concentrate its efforts -- can compete with a bigger one in China.

It also shows how quickly market share can change hands in a nation new to consumer culture.