Sears tests redesign of stores

HOFFMAN ESTATES, ILL. (MarketWatch) -- Sears Holdings Corp.
SHLD, -6.50%
in a move to reverse declining sales, said on Wednesday it's testing the redesign of four stores at its namesake chain. The company, often faulted for skimping on store investments, is putting things such as workwear boots and apparel next to its tools section and moving cash registers off aisles to free up room and allow its cashiers to better engage with shoppers. Chief Executive Lou D'Ambrosio said the response so far has been favorable, though he declined in an interview to specify the company's rollout plans. Sears, which started its Shop Your Way Reward loyalty membership program in 2009, said it's more than doubled the membership to tens of millions in the past year. The executives spoke at the company's annual shareholder meeting. Sears shares inched up 0.6%. They surged 15% on Tuesday after the company projected it would swing to first-quarter profit from an year-earlier loss.

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