PSG’s Jordan Debut

Posted 29th Nov, 2018by Sportquake5 MINUTE SPORT MARKETING WEEK

Paris Saint Germain debuted their special edition all white Nike x Air Jordan kit against Liverpool in the Champions League on Wednesday night, as the Parisian’s beat Klopp’s men 2-1. The defeat now means Liverpool must beat Napoli 1-0 or by two clear goals in the final group stage game.

PSG have worn the Jordan black kit in their previous four European matches this season, which is part of a wider collection in the Jordan x PSG collaboration; as the club look to utilise the Jordan brand to increase revenue through merchandising and licensing while maintaining their partnership with Nike.

PSG and Nike have a long relationship dating back to 1989, with the current deal running until 2022 being worth £17.5m per-season. However, the French champions are expected to extend the partnership until at least 2027.