From the blog

Alexandra sasa

Your bio?

Your education? Where and what did you study?

I have a master’s degree from the Faculty of Applied Arts in Belgrade.

Your specialization?

Branding is my thing.

What is your journey up until this point?

Paper and crayons have been my pals for as long as I can remember. As a kid, I would watch cartoons and then spend hours trying to draw my favorite characters. Hundreds of sketches were drawn until I found the best way to express myself. I think it was a major influence on me. Later, I learned to use Photoshop, Illustrator and other programs and become interested in graphic design, typography, and web design. After completing my master’s degree and working for a few years as a freelancer during my high school and later, studies, I founded a design studio called NACRT, which mean draft. Now, my focus is on designing brand identities.

What is your inspiration? Where do you go for inspiration? Who inspires you?

All the feedback I get from people about my work and its impact on their life. I appreciate people who are inspired by me. Personally, I’m inspired by people who overcome bad fortune or circumstance to fulfill their dreams. People who go out from their comfort zone, and build something that they believe in. Sites like Behance, Dribbble, Pinterest.. are great places for finding inspiration and keeping up with the latest design trends. I have a few books that I find handy as well.

Who is your biggest support? Who supported you the most?

What do you like about your work?

I love my job. I love that I can help somebody dreams come true. I create assets that make brands stand out. It’s all about the people behind a brand and those experiencing it, my place is right there. In the middle, where the magic happens.

What do you find the most challenging?

Most challenging for me is finding time for all the things that I am planning to do.

Mexican studio Mantra produced this sophisticated new identity for Spasso, a local italian restaurant.

“For Spasso’s rebranding we chose fine lines and loops, representative of the 40’s typefaces and classical art in architecture, the arches and curves emblematic of domes and monuments.

These elements were balanced with inspiration in Art Decó, through an elegant and perfectionist aesthetic, luxury finishes and contrasting colors, which together reinterpret the identity of the cucina autentica.” ... See more

James Lewis is a talented graphic designer and letterer whose work has been featured by a number of publications including Creative Review, The Guardian, Creative Bloq, Expressive type (book), Good type (book) and Behance, to name a few. ... See more