Apple has introduced beautiful new Apple Watch cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. Since its release, Apple Watch has helped users receive and respond to notifications, interact by simply speaking to Siri®, conveniently use Apple Pay™ and track their health and fitness activity. watchOS™ 2 arrives as a free update on September 16 and further enhances this groundbreaking experience with new features and native third-party apps.

watchOS 2 makes apps faster and more fluid by running natively on Apple Watch, and introduces new watch faces, the ability for third-party apps to display information on the watch face as complications, and an innovative way to see future events, past headlines and more with Time Travel. watchOS 2 also includes new communication features such as the ability to respond quickly to Mail with dictation, Smart Replies or emoji, and Digital Touch enables more creativity with multiple sketch colors.
“Our customers love Apple Watch and tell us its incredible health and fitness features are having a huge impact on their lives,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re excited to expand Apple Watch’s functionality with watchOS 2 and offer even more personal choice with beautiful new styles and colors.”

Expanded Assortment of Apple Watch Styles
Apple Watch collections are expanding with new case colors and fresh new bands. With new standalone Sport Bands that range from rich vibrant colors to more neutral tones, Apple Watch is now more customizable than ever:

Apple Watch Sport silver aluminum is now available with new orange or blue Sport Bands.

The stainless steel Apple Watch collection offers a variety of new bands including a two-toned Classic Buckle in black or saddle brown.

The Apple Watch space black stainless steel case is now available with a black Sport Band.

Apple Watch Edition now includes an 18-karat rose gold case with a midnight blue Classic Buckle.

Apple Watch joins Apple’s commitment to (PRODUCT)RED with a stainless steel case and a (PRODUCT)RED Sport Band with a portion of the proceeds going to the Global Fund to fight AIDS.

Apple Watch bands for the entire Apple Watch Sport and Apple Watch collections are available to purchase separately, along with four new Sport Band colors in fog, turquoise, vintage rose and walnut.

watchOS 2 & Native Third-Party Apps
watchOS 2, the first major software update for Apple Watch, available September 16, provides even more ways to customize with new watch faces including Photo, Photo Album and Time-Lapse. Watch faces are even richer with third-party app complications that let users see news headlines, upcoming flight times and more. Time Travel allows users to conveniently explore events in the future by scrolling the Digital Crown™.

Apple Watch app developers can now take advantage of key hardware and APIs to create fast, fluid, native third-party apps such as playing back video in the CNN app, using the speaker and microphone in iTranslate or measuring heart rate while cycling with Strava.

Pricing & Availability
Shipping today, Apple Watch is available on Apple.com and will be available in Apple’s retail stores and select Apple Authorized Resellers, specialty stores and department stores over the next few days. For local availability, visit locate.apple.com.

Apple Watch is available in two different sizes, 38 mm and 42 mm, in three collections, Apple Watch Sport, starting at $349 (US); Apple Watch, starting at $549 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

Apple and Hermès have introduced Apple Watch Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.

“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”

The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only. Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.

Pricing & Availability
Apple Watch Hermès starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff. The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores beginning October 5 in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Switzerland, the UK and the US. For more information on Apple Watch Hermès please visit www.apple.com/apple-watch-hermes or www.hermes.com/applewatchhermes.

The constant requirement for the finest quality has always been the quest of Hermès. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values: a savoir-faire built on the application of highly precise and skilled crafts to the finest materials, the love for beautiful objects created to last over time and the spirit of constant innovation. A family owned company, Hermès is managed by Chief Executive Officer, Axel Dumas, a member of the sixth generation of the Hermès family.