Studies show Macintosh users spend more on long-term care

By Emily Hutto

ProducersWEB

Do you know what kind of computers your clients use? It turns out that it might be worth asking.

Many recall a dated Apple commercial in which two men personify Mac and PC users. The quiet PC user is wearing a pocket protector and fidgets with his glasses. The outspoken Mac user wears trendy clothing and makes jokes. According to a new study by LTC Tree, we can also assume that the Mac user spends about $30 dollars more on hotel rooms each night than his nerdy counterpart, and that he owns a long-term care insurance policy.

LTC Tree, an LTCI shopping site, conducted a study of 184,000 of its visits and found that Mac users are 14 percent more likely to purchase LTCI coverage. These consumers generally have higher per capita income and, according to the study, are likely to purchase Long-term care plans that are 9 percent more expensive.

The immediate question about this study, says an article on virtual-strategy.com, is, "Are Mac users more attuned to the risk of needing long-term care in the future, or are they just bigger consumers overall?"

Bundle.com also surveyed Mac and PC users (700,000 of them) and discovered that Mac users are more likely to buy clothing at luxury stores. Forty percent of the Mac users polled made more than $100,000 each year.

Another study by Mindset Media found that Mac users are more likely to go to Starbucks, drive hybrid cars and purchase organic products.

Reader's Digest says that Mac users are "more liberal, less modest and more assured of their own superiority than the population at large."

Do you know what kind of computers your clients use? It turns out that it might be worth asking.