And, of course, it began driving up participation too. People began seeing the community in a different light.

That fear, loneliness, and stress our community manager felt melted away. People enjoyed speaking to her again and hearing the latest stories (we made the latter ones funnier). They began to respond more favourably to her ideas. Most of all, she got a contract extension as the level of participation went up.

We want to help you hunt out the emotive stories that will drive your audience.