I’ve written here before about cultivating a relationship with your donors. One of the best ways to do this is to get involved. Rather than trying to create your relevancy from scratch, sometimes it is a better approach to find out what your donors are already interested in and become a part of that.

Joe Waters at Selfish Giving did a great profile on UNICEF’s the Tap Project – where participating restaurants (between March 16 and March 22) will ask patrons to donate a least a dollar for the tap water that they usually serve for free. This highlights an idea that we, in America, generally take for granted: readily available, safe drinking water. Joe also suggested that this idea would translate if the donation element was applied to the complimentary bread that is served.