Katy Perry’s latest video ‘Roar’ is themed around WhatsApp

People today are addicted to their social messaging platforms like WhatsApp, iMessage, WeChat and others. Singer Katy Perry, it seems is no different and her latest single— Roar— is the proof. The video of the song is basically a day-long WhatsApp group chat between Perry and her friends.

What’s really innovative about this video is that the chat between the friends is also the lyrics of the song. These lyrics are shown as a mixture of text and emoji. This is a lyrics video, which will most likely be followed by an official music video that could show Perry’s face.