We have a difficult announcement to make. Beginning today we’re winding down the Parse service, and Parse will be fully retired after a year-long period ending on January 28, 2017. We’re proud that we’ve been able to help so many of you build great mobile apps, but we need to focus our resources elsewhere.

According to their brag page,1 Parse’s customers included some of the biggest and most popular apps on both iOS and Android. Uniqlo, Eventbrite, Plenty of Fish, Lululemon, and more all used Parse. Stubhub? Parse. Vevo? Yep. Zoosk? HopStop? The fucking White House? Their apps used Parse. Heck, even that shelved new app Panic was working on used it.2 Developers can rely upon third-party infrastructure so long as it’s never acquired, the company never “pivots”, and there’s a reliable business model in place.