GameFly is essentially the Netflix of gaming (though the two have no official ties), and the company’s maneuverings have closely resembled that of its movie-oriented cousin. Offering some sort of online service similar to Netflix’s streaming is an obvious next move. Now, it’s finally happening.

Currently this feature is considered to be in beta, so you might run into a glitch or two as you enjoy the titles on offer. Pricing starts at $15.95 per month for a GameFly membership, which allows you to have one physical game disc out at a time. Upgrading to the two-disc plan means spending $22.95 per month instead. The Unlimited PC Play feature is available to all subscribers at no extra charge.