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User Experience

Get to know your audiences better than they know themselves; then create a digital experience to match.

Before you can build an effective digital ecosystem, you need to have a thorough understanding of your audiences and what motivates them. Our UX team will help you to gain this insight through user research, persona development, customer journeys and other techniques.

Our Focus

User Research

Gaining a deeper understanding of your users’ emotions and objectives through in-depth research and interviews.

Persona Development

Building out stories about your target audiences so you can align your strategy with their needs.

Use Case Development

Understanding why and how people are using your website so you can ensure a fluid experience.

Wireframes

The website blueprints that allow internal alignment on functionality, priorities and content hierarchy.

Information Architecture

Using sitemaps to organize content and develop a logical and effective site navigation.

Content Strategy

Planning out the content that will engage your audiences and support your business initiatives.

Accessibility

Building an online experience that’s accessible to everyone, following ADA/508/WCAG compliance.

Meet Our Experts

Marc Rust has over 15 years of experience in branding and design and serves as our Senior Creative Director. He’s headed up the creative for projects ranging from Zildjian to ASPCA.