As if her first single 'We Are Never Ever Getting Back Together' didn't build enough hype for 'Red,' Taylor Swift is launching a full-fledged countdown leading up to the album's Oct. 22 release.

Swift will roll out one track a week starting Sept. 24 and ending Oct. 16 through a project with iTunes and 'Good Morning America.' The country crossover will preview one track each week on 'GMA,' then release the same song at 12:01 EDT on iTunes the next morning. Swift will also celebrate the album launch on Oct. 22 when 'Red' hits physical and digital shelves, then perform on 'GMA' on Oct. 23.

While we haven't heard any tracks from 'Red' aside from the lead single, we do know that 'We Are Never Ever Getting Back Together' is an anomaly from the record. Swift herself has said, "There’s nothing else on the record really quite like ‘We Are Never Ever Getting Back Together.’”

In addition to her massive track roll out and inevitable press tour, a 2013 spring tour is also in the works for the starlet to move units. Are you excited for 'Red' yet?