I was the UX lead for Honda Europe on a responsive web based tool that allows customers to build and customise their dream Honda car. The project had two major goals. First, ultise Honda’s actual car manufacturing data to build a tool that would scale for multiple car models and complex pricing scenarios. Second, to give the customer a joyful and simple experience.

The project involved collaboration between a large numer of developers, clients and designers. We user tested several interations in multiple countries. I got a crash course in car manufacturing, which helped me to digest all the car data required to build the configurator. I also presented our concepts and user research to major Honda stakeholders in the UK, Germany and Spain.