Nearly every week I get asked, "how do I do WeChat marketing?" To many people outside China, marketing in the country sounds like a nearly impossible task, especially for smaller brands with limited budgets.

In this piece Dudarenok shares how to grow your fan base and drive sales in China using WeChat.

Define your primary goal

With a monthly budget of $1,448, it’s impossible to achieve multiple marketing goals at once. Be clear about your primary goal. Is it to grow your fan base? Is it to drive sales? Take time to think about your priorities.