As a successful application developer you wonder what the best way to monetize your application is. You of course have the option of bombarding your application with ads. That might be a little intrusive and diminish the game experience. Another option is to employ the virtual currency option.
There are two ways of getting virtual currency. The obvious one is exchanging real currency for it. The other one is players participating in offers or surveys in exchange for in-game currency. This could be a win-win situation for both parties. The players get more in-game currency while completing offers they are possibly interested in, and you the developers get a share of the revenue.

If you wonder how many people would be willing to pay for in-game currency just look at the success Apple App Store applications had or some of the cheaper games on Steam. 9 out of 10 top paid apps on the Apple App Store are games. Users are willing and able to pay a small fee for an enhanced gaming experience. Even if the client comes from a country that is not top-paying, they still have the opportunity to get in-game currency by completing offers or surveys.

The good news is that as a developer, you don’t have to worry about how to implement virtual currency programs into your application. There are enough options out there for you to pick the best match for your app. What you need to take into account is the localization of the virtual currency offers or surveys. The more localized the offers are, the more successful the implementation of the virtual currency is going to be. Localization is key!