Instagram Already Has Over 200,000 Advertisers

Instagram announced that it has over 200,000 advertisers with 75% of them outside of the U.S. The company says this includes businesses of all sizes in over 200 countries.

It's not a bad start considering that Instagram only opened up ads to all businesses this past fall.

"Instagram is a place where people come to be inspired and discover things they care about, and that includes content from businesses," a spokesperson said in an email. "In fact, 60% of Instagrammers say they learn about products and services on Instagram and 75% say they take action after being inspired by an Instagram post—like visiting a website, searching, shopping for or telling a friend."

Instagram considers itself a "home for small businesses".

"It’s not just major brands that are seeing success on Instagram," the company says in a blog post. "PetLove, an online store for pet products based in Brazil, wanted to increase downloads of its mobile app. After seeing success with Facebook ads, they ran a mobile app install ad on Instagram using the same targeting as their Facebook campaigns. After the campaign ended, PetLove saw a 30% lower cost per install compared to other digital channels."

We recently looked at a report from Brand Networks, which found increasing demand sending Instagram ad prices up. Nanigans found Instagram ad clickthrough rate to be comparable to Facebook ads.

Read about some of the recent marketing improvements Instagram has made here.