Five Essential Excel Tools and Tips for SEOs

Much of the day to day activity of digital marketing departments and professionals involves handling large amounts of data. The modern digital marketer or SEO is bombarded with tools for collecting, collating and crunching a whole range of data and metrics, from web page analytics and backlinks to SERP rankings . From website analytics to keyword research, bets are you'll find several competing tools out there that can produce it, track it and report on it. Whatever your data looks like it's likely that at some point you'll need to export this data to manipulate it further and when you do this you're almost certainly going to be using Excel. As an SEO in a small to medium sized company, Excel is probably the most versatile and powerful reporting and analysis tool you're ever likely to use. As an outreach tool it is, in my opinion, without equal in its versatility. It is th...