31 (Actionable) SEO Copywriting Technique to Rank Better!

Struggling to write power pages? Learn how to write a power page using my proven SEO copywriting techniques. (Works wonders in 2020 with 31 Powerful Tips).

I know you love scribbling your words on a notepad trying to give meaning to your copywriting and making them alive.

But, have you considered writing for your audience and Search Engine at the same time?

Yes! It’s possible; the technique is known as SEO Copywriting.

If you are not a natural writer, then you fall under my category.

I was never a natural writer, and even though I got this domain eight years ago (Was gifted to me by dear brother Oscar Hernandez), I never started blogging until last year even though I have a lot of experience and knowledge in marketing.

It took me years of practice to become a decent writer, more importantly, to learn the art of storytelling & copywriting(Keep reading, I will share more about storytelling at the later part of the guide).

If you’re struggling to hold people on your site for a long time or making them read your content as well as not ranking well on the Google Search Engine either because of people leaving your website or can never find your website?

Then:

It’s time to get creative by keeping your readers excited & engaged and trying to hold them on your website for longer by playing with their emotional cord.

So, you might wonder..how?

The good news is.. you can…

..by using my SEO Copywriting hacks, that will not only keep your readers engaged, but will also help you to rank better in Google.

I don’t rely on the tool 100% of the time, but it’s a great tool when I need to identify which Power Word should I use for my article.

Keep reading, I will cover Power Words in detail in another section.

Pro Tips:

Use a Power Word in your Title tag, as that will help you to get more clicks.

Use () or [] brackets in your title, because it makes your title look different.

2) Magnetic Meta Description is extremely Important

After Meta Title, the next extremely important Google Ranking Factor is your Meta Description.

You can write up to 160 Characters in your Meta Description.

..but you need to be extremely careful how you craft your meta description as this can really help you drive a lot of traffic.

Normal Meta Description:

Keyword Research Technique for SEO that can help you find better keywords for your next blog post

Magnetic Meta Description:

Struggling to write power pages? Learn how to write a power page using my proven SEO copywriting techniques. (Works wonders in 2020 with 31 Powerful Tips).

Look at how I have made the following words bold:

1) Learn

2) How to

3) SEO Copywriting Technique

I always make sure to include the word Learn and How to in most of my projects (Magnetic Meta Description).

You may ask why?

Just head over to google, and enter the keyword how to _ and you’ll be amazed how many times people use the word how to in order to learn.

I’m sure you might have used how-to word yourself multiple times while searching for something on Google.

At the same time, use the word Learn because when you are writing blog posts, people would search in the search engine to learn about that subject.

A combination of Learn How to “Your Keyword” works amazingly well, because you are not only targeting your primary keyword..

..but you are also targeting some medium and long-tail keywords without looking like you are stuffing your keywords.

Next:

If you have made your own technique or word, make sure to include that in the meta description as well.

Pro Tip:

Include the Current Year in your meta description if you have space available.

The majority of the time, people want to learn something that’s the latest, and they could enter the year in the search result.

If you are into Event Blogging then include the day & time accordingly.

3) Write a Killer Introduction

Look at the introduction that I wrote.

The article talks about SEO copywriting techniques.

After you have clicked on the link, you want to ensure that you are letting your readers know what the article is all about, and what can they expect after they have finished reading the article.

I use various Introduction Strategies depending on the kind of article I’m working on.

Introduction Method #1

One of the most popular ways is by asking your reader a question at the beginning of your post.

For example:

Are you looking to improve your SEO Copywriting?

Since the user who landed on the article is looking to learn about SEO Copywriting, the question will trigger the psychological factor and trigger the conversion.

Let me explain to you further.

Do you know what’s the most important factor of human conversation?

It’s Question & Answer…

When you start your blog article with a question, you are initiating the psychological conversation factor with your reader making him want to continue reading your article.

Introduction Method #2

I agree with what the user is looking to learn and read using the APP (Agree, Preview & Promise) method that I will cover in the latter part of this guide.

Until then Keep reading.. (Teaser Method)

4) Build a Better Structure For Your Contents in the Form of Subheadings

I cannot emphasize more, the importance of structure for your contents

Those days of writing lengthy paragraphs of 200 lines are gone, the attention span of a user has dramatically decreased as the amount of data that exists has exceeded over the last several years.

In order to stand out, you need to structure your content better.

Structuring your content has a lot of advantages:

It helps you write better.

Above is a small glimpse of my backend, when I start working on any blog article.

Look at how I have structured everything in advance.

My research is already completed and now I can focus on writing without getting distracted.

Not only that, I now have the outlines that will avoid any possible Writers Block.

It also helps your reader to understand the structure of your entire blog post, and if they want to read only a specific section they can.

Also:

It also helps your reader understand what can they expect. Most of them, your readers will end up making notes from your blog.

When you have everything structured and organized, you are spoonfeeding your readers making them visit your website again.

Finally:

Search Engine would absolutely love you if you make things easier for them, and when you write your content in a nicely organized structured way, you are helping the crawlers to crawl your contents a lot faster.

5) Formatting, Shorter Sentences & Paragraphs

Formatting your blog post is an art that you can easily master with some practice, and by bookmarking this SEO Copywriting Hacks Guide 😉

Let me explain:

If I were to write this sentence:

I love writing blog posts, and hence I will keep writing more. I don’t care if anyone is reading my blog posts, but I will keep writing. I also love SEO; I also love marketing. Facebook Marketing is my favorite technique to attract the audience, while I even use Google Adwords at times. But what is Facebook marketing? How do I use it? Can Facebook Marketing and Google Adwords be used at the same time?

Chances are; you will be lost because the above paragraph is too long, and it contains too many questions.

But:

If were to write the same sentence in shorter paragraphs:

I love writing blog posts..

..and hence I will keep writing more.

I don’t care if anyone is reading my blog posts, but I will keep writing.

I also love SEO; I also love marketing..Facebook marketing is my Favorite technique to attract the audience..

..while I even use Google Adwords at times.

But what is Facebook & Marketing?

How do I use it?

Can Facebook Marketing & Google Adwords be used at the same time?

I’m sure the later part (with short sentences & paragraphs are more readable in nature).

It will make your user be on your site for longer, also improve the readability of your blog posts.

Benefits?

Happy Readers, meaning they will subscribe & Share

Better Bounce Rate

6) Use The Bucket Brigades Technique

One of the most popular methods used by a lot of popular authors and writers around the world.

The Bucket Brigades Technique.

You might ask, what is “Bucket Brigades” and why do I use it?

Bucket Brigades are single words or phrases that add a conversational value to the contents you are working on.

It makes readers stick to your article like glue.

Here is an example:

Look at how I used Bucket Brigades just above with the phrase “Here is an example: “

Also:

I use Bucket Brigades for every blog article that I work on my blog.It helps me to increase the average time spent on the page that indicates how well the articles are written…

..and is also of the major ranking factors in Google’s list of 200+ Ranking Factor.

7) Use LSI Keywords

Heard about LSI LSI..and LSI everywhere and you are wondering.

What is LSI aka Latent Semantic Indexing?

LSI as the name stands for Latent Semantic Indexing, it’s a term popularly used in the SEO industry for related terms, or to define the relation of the term.

Here is a typical example:

My Neighbour has a Dog, and it’s white in color.

But to elaborate further and help Google understand your keyword, here is how you can re-write:

My Neighbour has a “Labrador dog,” and it’s white in color.

This is a concept of using the related term; you are explaining the relation of the term in a better way.

Here are a few more examples:

How to do Keyword Research?

Here are some of the LSI keywords that you can mention:

How to do Keyword Research and the SEO keyword research tools available for analysis

In the above example, I have added related terms for the LSI keywords that were suggested to me by Google.

It helps Google’s AI to understand the contents in a better way.

How to Find LSI Keywords?

There are two ways…

I will demonstrate both ways.

1. Generate LSI Keywords using LSI Graph

It’s a fantastic application that’s completely free, built by the famous SEO WordPress Plugin company SEOPressor.

To begin:

Enter your targeted keyword.

In my case, since I am writing this guide, I am going to target the keyword SEO Copywriting.

Emojis today are sent as often as someone sending out an image or a video.

Emojis also helps you make your conversational tone very light helping you to connect better.

In fact, you will often see various brands using it openly on social media to connect better.

(Btw I am a huge Manchester United Fan ?)

Another example:

Reliance Jio utilizing the power of emojis

if you are still not using emojis in your blog post then start using them as it can really help you to connect better with your reader.

Isn’t it cool?

15) Self Centered Blog Post

People come to your website to read contents, the theme & layout plays a very important role. Learn from Medium.com

The Medium platform has some of the finest authors in the world writing publishing content every day. They use a centered layout.

Medium’s platform is amazing, and over the last several years they have tweaked their layouts for the best reader experience.

While they have spent millions of dollars on the research, you can use their research and build a similar layout.

Remove those cheesy sidebars, and center your contents. The theme that I have built for uditgoenka.com is custom built with centered contents. I have received several compliments on Facebook where people have asked me which theme am I using?

The layout is worked out well and I am not wasting any space, at the same time I am making my readers live easier to scroll through the entire content without any ads.

I’m still tweaking and making several changes to the design every week as I keep collecting more data.

16) Become a Storyteller

Humans have a tendency to forget, that’s how we are wired.

..unless they were told a story.

I recently when through an incident as a startup where I hired wrong people, and ended up making a big mistake. I had two choices. Either sit and cry about the situation or turn it into a story and share it with people.

P.S.The call to action will also help you to increase the engagement rate of your post.

22) Interlink your contents

This one little secret technique can help you skyrocket your rankings instantly.

How?

..bypassing link juice.

Let me explain. If you interlink one page of your site with another page, then that helps the bot crawlers to crawl more efficiently.

Now:

Pro Tip: You can analyze the Interlinks from your Google webmasters tool. Head over to your Google Webmaster Tool Dashboard and click on Search Traffic->Internal Links.

23) The First Half of your section matters the most

People often tend to get bored.

I am sure, even most of the users won’t read this entire article, just will just read the heading.

As mentioned above in my Cover Later Method…(If you haven’t read yet, then please scroll up)..

People only read 50% of the blog article, of which most of the time spent is on the first half of the section.

Only if you can manage to keep your users engaged, they will lead to reading the rest of the article.

If you are reading this, then congrats! You have unlocked the superpower to become an amazing SEOer and you fall in the other 50% of the category who reads the entire article 🙂

For you, I will write a more in-depth article (Just let me know the topic you want me to cover in the comment section below).

I won’t just throw some random stuff. I call myself a Data Scientist, and I love numbers.

24) Write a better closing

Generally, your closing statement plays the second most important role in your article after the introduction.

You may ask why?

That’s because if you connect well with your audience, they are likely to share your article, link your article on their website, or leave a comment on your article.

How to write an ideal closing?

Keep it simple, precise with a quick summary and a call to action.

Here is an example:

My conclusion is as in-depth as a sub-topic!

Summarize your topic quickly

Let your readers know, you are always there for them

Ask them for their suggestions

Call to Action

Request them to share.

Do spend time and focus on how you want to end your topic!

P.S. Pro Tip, create some suspense and mention what your next topic would be, and ask your users to subscribe

25) Use Bold, Italic, Underline

Before I begin telling you when and how to use it..let me give you the benefits:

1. It increases the average reading time on your website.

There are thousands of articles published every single day, and most avid readers in the world want to quickly read through the entire blog article to move to the next site and you want to slow them down?

This is where with the help of Bold, Italic and Underline, you can slow them down because when something is in bold, people tend to read the same word or sentence a few times.

2. Help you get their attention

Imagine, me writing this entire article in a couple of massive paragraphs, you would have run away.

That’s correct, but when you add Bold a certain word, that sends a signal to the brain letting them know it’s important.

3. Helps you with SEO

Ahh..now!

I got your attention!

Yup! when you add bold, Italic and underline on your targeted keywords, it will help bots to understand your articles better.

4. Helps you with better formatting

When you want to format your article, get attention, then these tags help your article to stand out.

How..and when to use Bold, Italic and Underline?

Meaning & Use of Bold

Bold or emphasis tag is used when you want to highlight the strong sentence, keyword or any important message.

Meaning & Use of Italic

Italic tags are used to highlight any conversation, dialogues, sentences, etc.

Example:

I drink not just two but five cups of coffee a day.

Meaning & Use of Underline

Underline on the web is mostly used only to highlight a link to differentiate from regular text.

26) Use Power Words to enhance your blog post

Do you see those amazing titles and carefully chosen words to clickbait (I know you are thinking about my title)? Words are the most powerful weapon. It can make you do anything, make you learn everything and can destroy you at the same time.

So..How do I become a better writer?

Simple:

Start using Power Words to take your writing skills to the whole new level!

“Excuse me, I have five pages. May I use the Xerox machine?”60% said OK.

Next:

“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”94% said OK.

It appears that giving the “reason why” because I’m in a rush boosted the effectiveness of the request immensely.

But here’s the kicker:

“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”93% said OK.

When you ask for a request and give someone a strong reason, they are more likely going to take your request seriously.

Again, being a data guy I tried to test this.

I personally tried this at the airport the last time I was standing in the security queue

I went up to the first person standing in the queue and asked him:

“Excuse me, can you please let me clear the security before you because my flight is about to board in 5 minutes”100% said OK.

Power Words can really enhance your conversation and article…

Here is the list of Compelling powerful words

Free

You

Because

New

Instantly

Best

Money

Cheap

Cahs

Bargain

Billion

Discount

Inexpensive

Affordable

Profit

Rich

Massive

Skyrocket

Treasure

Whooping

Price

Dollar

Gift

Greatest

Saving

Here is the list of Comfort powerful words

Refund

Moneyback

Trial

Lifetime

Privacy

Results

Tested

Proven

Protected

Best-Selling

Cancel Anytime

Guarantee

No-Risk

No string Attached

Here are some more POWERFUL words:

Bubbled

Smooth

Cool

Underground

Alert

High

Soft

Warm

Thrumming

Strip

Oblivion

Unforgiving

Hit

Suck

Poison

Secret

Awesome

Awe

Shit

Got your own Power Words?Leave a comment, and I will add them to the list with a credit 🙂

27) Automate your Grammar check with Grammarly

No automation tools can ever replace human proofreading but you can minimize the amount of work by automating several proofread checks using the Awesome app called Grammarly

How?

Grammarly has 250+ grammar logic coded inside their application along with a free spell checker and it’s free!

To get started, first visit their page and click on Add to Chrome

Once, done, you see an icon in your chrome. Sign up!

Make sure you have both the option checked as shown in the screenshot.

Now, anywhere you’ll write, Grammarly will automatically detect, and provide you with suggestions.

As you can see, I rely on Grammarly very heavily. Since I started using it a few years ago, it has rectified around 8500+ critical and advanced fixes in these years.

(OMG! That’s a lot..!)

Here is now my rough draft for this article looks like prior to checking with Grammarly.

Usually:

I never bother about proofreading or fixing issues while drafting my first copy of any blog post or emails. Once I am done with the article, I run them through Grammarly followed by manual proofreading!

28) Use Animated Gifs in your article

Video speaks millions of words.

An image speaks a thousand words but if you need something in the mid, which is quick to make, and can also possibly get you a lot of backlinks?

Use Animated GIFs!

GIFs are great, it can be funny, informative and much more.

I use GIFs very often in several of my blog posts, emails and Facebook, Twitter and lots more depending on the campaign that I am running.

I understand you might be wondering what kind of GIF should I make?

Depending upon your niche, you can work on the following types of GIFs:

Funny Memes

How-to Guides (Screen capture)

Movie Scenes

..rest depends on your creativity.

If you are looking to make How to screen capturing GIFs then here is how you do it.

I use an awesome tool called CloudApp

To get started, click on the icon that says record as a GIF, record whatever you want, and that’s it. You are all set with your GIF. Now you can either post a direct link or download the GIF and upload it on your WordPress (or any other preferred CMS you are using).

I created the above GIFs in less than 10 seconds.

…and yes! I love The Jimmy Fallon show?

29) Write your blog and copies in Active Voice

People would connect to you better if you start writing your blog post in an active voice.

This point is by no means to teach you about Grammar but a better understanding of structural writing goes a long way.

Why?

Because when you write in the active voice, the connection established between and your reader would be far deeper.

I’m not going to brag but, I often get a lot of compliments for my writing (Trust me, I am not a natural writer as I wrote in the introduction.)

In my entire several years of copywriting, blog writing and much more, I have learned that whenever I write in the active voice, it converts better for me.

Keeping this point extremely short, the key is to improve your copywriting.

Also, write contents that would convert and brings Sales ($$$$$$$$$$$)?

What is Active Voice?

In any given sentence, where you have an action verb and the subject performs the action is an active voice.

Here is a quick active voice example:

What’s is Passive Voice?

In any given sentence, where the subject no longer is active, but instead, it’s acted upon.

Here the subject is no longer active, and it’s acted upon.

Pro Tip: To make any sentence passive, end it with “by ________”

30) The Link Out Technique

aka. Outbound links…

One of the basic questions I always get from people is the meaning of “Outbound links”

If you are one of the pros then you are already a HERO and you know the meaning but for someone just starting out, it’s a way how you link your anchor text to some other blog to relate a certain part of the content.

That would make you would, why do I give a link to someone else. heck, why would I build backlink for someone else?

Short Answer:

Because Google likes that!

The Deep Google Analogy:

Whenever you are writing a piece of content, you often research the contents for your blog from several sites…

…and when you publish your research and guides..and link back to a related website (talking about similar contents). IthelpsGoogle Bots to understand your content better.

If you look at the above screenshot where I wrote about The Cover Later Method, I liked one section of my research to Time’s article which will help Google bots to understand my contents.

Who should you link to and whom to avoid?

I often make sure that I do not link my articles to any of the top 5 pages for my targeted keywords.

Why?

Because by giving them a link back, I am making it difficult for my OWN article to rank for the exact same keyword.

I often link my articles to Authority publications or research sites. Though, I do take an exception at times and link to my competitor’s site to build relation 🙂

The Shameless SEO backlinking Strategy

It’s Simple:

If you are reading this section and enjoyed the entire article; then I would be very happy if you link this article on your blog…

A link in need is a link indeed! – Udit Goenka

Want to rank quickly and acquire some quick traffic?

31) Include Meaningful Alt Tags

A lot would argue that the Alt tag might not fall under the typical SEO copywriting, but I think, it’s the opposite.

The most common mistake:

Over 85% of the sites don’t have alt tags or uses wrong alt tags.

To run a simple Audit, I would highly recommend you to use a tool known as Screaming Frog

The tool is very simple to use and free.

You can easily run it on your own personal computer.

Why?

To help you stay organized.

To get started with Screaming Frog:

First download the application, once done, install…

You will be greeted with the following screen:

Next:

Enter your desired URL and hit the start button to begin the analysis

As you can see, I have a lot of images that have a missing alt tag. (Just updated the design for my site couple of weeks ago and I am still working on several audit check and structural fixes)

Alt can add a lot of value to your site and it can help crawlers understand what your images are all about.

Conclusion

Just to quickly summarize:

SEO Copywriting is one such art that you should know if you want to take your marketing skills to a completely new level.

It can help you attain a lot of subscribers, and probably help you to land an SEO Copywriting job as well with an amazing payout.

SEO Copywriting Techniques that have mentioned above can really enhance your skills and help you to start writing better content for your blog.

I hope you enjoyed the article.

If you did then leave your thoughts in the comment below.

Also, would absolutely love it if you can share the article on your preferred social media platform 🙂

About Udit Goenka

Every week, I will be sharing incredible pieces of content with a lot of insider data that you can implement in your business. No Strings Attached.

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Pawan Kumar

One of the Best ever article i read that is given from you. Previously when i was reading any article that is not attracted me. But after getting the link of this article i read this completely. I learned a lot of bullet points from this article. I never read this much of long article in my entire life. Love this article which one written by the Founder of Pitch-ground Udit Goenka Sir. Thanks a lot for sharing this article for the audience like me… Sir Please share some more new stuffs with your audience.