Posts filed under: PR

In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency clients...

Betty Crocker was social before social became all the rage. At this year’s WOMMA, the Keller Fay Group held up Betty Crocker as the first truly social brand. She had followers, she had sharing, she had conversations and engagements, and she...

A little outside the norm of what we typically post, but thought this article offered some good insight and counsel on the use of LinkedIn. We all use LinkedIn and we probably have some Agencies that have connected with us....

The need for social transparency has never been greater. And the need to monitor those representing you in the social space has never been greater. Problem is Marketers don’t seem too terribly concerned about the need for greater transparency. In...

11/11/11 marked two special occasions at RSW/US and RSW/AgencySearch. 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our 1st annual Soles4Souls campaign. With the...

At this year’s Cannes, there were more ad agencies winning awards for PR and social work than PR firms. Is this a trend (are ad agencies taking over the world), or is it as Ad Age suggests, a phenomena driven...

Ok, not quite as bad as that fine lad from NY, but bad nonetheless. When searching for a new agency, make sure you have a good handle on what the agency’s practices are relative to their social media management programs. ...

Social media is all the rage. Marketers want to be in it. Agencies say they can do it. Nobody knows exactly how to charge for it. And it’s harder than heck to keep up with. Many agencies talk about their...

Most agency search firms focus on big assigments – working with large global firms looking for larger domestic or global agencies. So where do you turn if you’re a firm that has never used an agency search firm and all...

Social is clearly all the rage. Marketers want it. Consultants are pushing it. Some tout that it is the be all, end all. Not so fast, grasshopper. Check out your prospects. Are they using it?According to our recent study Marketing...