Star florists to entertain and inspire you. Gorgeous exhibits to help explain the latest consumer trends and insights. Workshops about the secrets of selling online, and much more. Plus fine coffee and relaxation in Florint’s own ‘Florist Lounge’, afterwards. World of Flowers 2017 will offer florists the full package. If you haven’t been to a trade fair in a while: visit this one (Nov. 8-10). It’s free, and very impressive!

You have probably heard of IFTF, the International Floriculture Trade Fair in Vijfhuizen, The Netherlands? It is one of the huge exhibitions where the world floriculture industry gets together every year. Tickets are free for trade visitors, so people come from all over the world to marvel at the latest novelties and trends.

For the florist: World of Flowers

What you may have missed, however, is that a big part of the IFTF show caters to florists nowadays! The event area is called “World of Flowers”, and it has become an impressive attraction over the last years.

World of Flowers includes the Wim Hazelaar Trophy for floral design, in which 12 international florists compete. It includes a demonstration by Belgian star florist Sören van Laer, and business workshops on important topics. Such as the science of online sales and the art of using colour and fragrance to enchant customers. Valuable knowledge!

As of this year, World of Flowers also contains ‘World of Trends’: an elaborate presentation about consumer trends. Three important florist themes – colour, shape and fragrance – will be brought to life there.

Relax, in our Florist Lounge!

International Florist Organisation Florint is helping to put the final touches on a ‘Florist Lounge’ at World of Flowers. Come meet our team there! We would love to tell you about all the things Florint is involved in, and what we can do for you.

And we know very well that walking around a trade fair for a whole day is exhausting. You also need a place to sit down, enjoy some great espresso, and process everything you have taken in. We’ve got you covered!

Save the date: November 8-10!

The vast floral spectacle at the IFTF trade fair is irresistible in itself, but World of Flowers adds many worthwhile elements for florists. We suggest you register, it’s free, and come have a look.

Lastly, the big Royal FloraHolland Trade Fair Aalsmeer takes place on the same dates, November 8-10, and shuttle buses are available between the two exhibitions. That makes this week the ideal period to visit the Aalsmeer region in The Netherlands!