A blog for students of Professor Kagan's internet course to comment and highlight class topics. From the various channels for marketing on the internet, to multimedia and e-commerce business models, anything related to the class is fair game.

Monday, July 07, 2014

The crisis brings cars to digital..

It's not a news that since financial crisis, the auto industry is facing hige challenges and is restructuring itself..
It seems that the new trend this year is trying to get customers through a great digital marketing effort.

The figures leave not doubt:
- 20% more compared with 2013 for a total of arounf 6 billions dollar
- Forecasted growth to around 10 B$ in 2018, the Auto Industry is projected to become the second largest digital marketing spender in US (after retail)

Inside marketing budget the most growting channel is mobile, around 35% of the total marketing expense.