Not just a box - Tvoy TV

Development of a promotion campaign for Tvoy TV product

Task

Solution

We created a communication conveying a simple idea to the target audience: until they are not connected to digital television, they would not use the entire potential of their TV-set. Virtually, TV-set not connected to digital television Tvoy TV is a mere box. The new promotional campaign Tvoy TV stimulates using all TV-set possibilities.