We need a name, logo and packaging ideas for a funky coffee/tea wholesaler.

Contest Brief

We are an established business providing wholesale coffee and tea to the cafe market in Australia. We are looking to introduce a new coffee and tea brand to the market and we are running this competition to see what unique names and branding concepts you

Hi All,
The competition is getting close to the end and I would like to say that you have made my job very hard. There are some great designs and I have very impressed with the quality of work I am recieving. Now I have to start making some decisions.
Thank you.

5 years ago

Contest Holder

5 years ago

HI ALL, WE NOW HAVE A NAME. THIS COMPETITION HAS SPARKED CREATIVE IDEAS FROM MY OWN STAFF AND THEY HAVE COME UP WITH A NAME THAT I LOVE.

We submitted different concepts for your brand with a quick mockup of your package for a better understanding of our vision about the brand, please review them and if you have any suggestions, ideas or requests please feel free to discuss with us, we are opened to your ideas so dont hesitate to contact us at any time.

Dear Contest Holder - just to clarify the brand name will be for both the coffee and tea brand?
Would you have separate packaging the Coffee and separate brand for the Tea?
or must the name, packaging have both tea & coffee combined?

5 years ago

Contest Holder

5 years ago

yes the brand will be for the coffee and the tea. the packaging would be the same, but will be displayed as either. *brand name* loose leaf tea or *brand name* coffeeon the label.

Dear CH... could we have a more detailed idea on who is the target audience, where or how do you plan to market or distribute the product? Will there be a physical shop or will you just be branding the product for wholesale? And if it's just the product, will the tea and coffee be under the same brand? Sorry to overwhelm you with questions, it will help a lot. The initial brief is very important. Feel free to add any other info that you think would help.. set aside this brand or make it unique from others. Like if you have a USP.. where the tea/coffee is from.. etc.

Thank you :)

5 years ago

Contest Holder

5 years ago

Hi,
My target audience will be top end cafe's. I will be marketed through different industry media, and will showcased at trade shows etc. I would like the coffee and tea under the same branding. My cafe customer will also display the tea/coffee for retail sale. I would like it to be unique.
Thanks