Most digital marketers understand today that it is content and content alone that drives a good online strategy. But this does not mean that any content will do. The content a marketer produces must be completely aligned with the specific needs and requirements of his customers.

Planning never ever goes waste but ineffective planning can cause a lot of delays and disappointments. Not only do inept strategic plans waste money and time, they also make companies miss precious opportunities to expand and boost performance.

User experience is of the highest value not just for brands and audiences but also for Google. So, if you want to keep Google happy and do SEO right, you certainly must pay attention to the pop-ups on your website.

WordPress is the most popular Content Management System (CMS) today and not without reason. It is easy to use, it has many great free features and a powerful SEO. Most digital marketing companies are, in fact, advised to opt for WordPress.

Nobody can deny that Facebook is a virtual country by itself and one that is growing every day, despite its many flaws and controversies. Today, Facebook has nearly 1.86 billion users; for digital marketers, it means a world of opportunities, to say the least.

It’s spring-cleaning time, and you decide to declutter your home; you take an inventory of all the stuff you have accumulated and what needs to stay or go. This analogy can apply to the content audit of your website.