Social Media Is Already Going Crazy Over Rodan + Field’s New Retinol and Microneedling Tool

Super popular beauty brand Rodan + Fields recently held its annual conference, and in addition to a whole lot of reps and devoted fans celebrating the fact that it is the “number-one skin care brand in the U.S.,” the company also announced three new product launches, slated for this winter.

The big one (the embargo on the info was just lifted today!) is the scientist-backed Active Hydration Bright Eye Complex ($70), a lightweight under-eye gel-cream hybrid treatment that counts ingredients like hyaluronic acid, caffeine and glycerin in its lineup. It works over time and really helps with hydration, but it also has the ability to immediately brighten, decrease puffiness and make everything look all-around better.