Category Archives: Local Search Marketing

In the modern digital world, businesses have realized the value and potential of getting a high rank on search engine. But as the competition has increased over the Internet in last few years, it has become difficult for a local business to get good place on search engine. This, in turn, has put pressure on local SEO where service providers are receiving tough competition in the online marketing. In addition, tough measures by Google have also made it more difficult for local businesses to appear on first page of search results.

In the last few years, local search ranking factors have changed a lot, which further have made the process to rank local search keywords more difficult. Every change in local search ranking factors is needed to be observed carefully to stay ahead in the local business competition and make the most of SEO strategies.

Here are survey results of Local Search Ranking Factors for 2017:

Google My Business Listing
Also called GMB listing, it is primary listing of a local business on Google which comes with the feature of editing. Using Google My Business dashboard, the listing at Google can be edited to make necessary changes. Publicly, it is accessible in three areas, which are:

Google My Business landing Page
It is a page with which Google My Business listing is linked. It could be location page or a homepage.

Local Pack
It is regular local 3-pack that can be noticed during the most local search terms over the search engine.

Local ABC Pack
It’s a local three-pack (A, B and C) which appears on the left of every result during a local search on search engine. Here, review or rating is not considered.

Local Snack Pack
This type of local three-pack appears in case of terms such as hospitality, entertainment and dining. In the search results, there will a picture, but no website link or any phone number.

Local Sponsored Pack
It’s a type of special pack that is available for plumbers and locksmiths in San Diego. This pack is an addition to regular pack on the search results.

Local Finder
This type of list on local search results appear when someone clicks on ‘more places’ link appearing on bottom of local pack.

This year’s survey was divided on five sections

General Ranking Factors: During this phase, people taking part in the survey were asked about clusters affecting rankings across result types at Google. The clusters included: Citation signals, Review signals, My Business signals, On-page signals, Behavioral/mobile signals, Link signals, Social signals and Personalization.

Specific Ranking Factors: In this survey section, experts were asked about top individual ranking factors affecting pack ranking. They were also asked to tell about factors affecting localized organic rankings.

Foundational versus Competitive Factors: This section of the survey included experts telling important foundational ranking factors and competitive difference making factors.

Impact of the Possum Update: Here, experts told about factors given attention since the Possum update and factors that were mostly ignored in the same time.

Negative Ranking Factors: As the name suggests, this section of the survey dealt with negative factors that were found to be with damaging effects.

As a small business owner, your location is your best ally because a bulk of revenue for small businesses comes from its local area. There is one fire way of getting ahead the competitors in your local area on Google and that is to be closer to the client than the competitors.

Google locations help searchers in finding the service providers nearby their area. If you want to get your business to show up on the top of Google locations page, then give your customers a map to your door by implementing local SEO tactics.

What is Local SEO?

Local SEO is a branch of small business SEO practices that focus on positioning companies for searches, based on the user’s current or intended location by creating a few web pages that have location based keywords along with “About Us” page that features address and accurate information about the services.

Who benefits the most from local SEO?

Benefits of Local SEO are not merely limited to businesses, on the contrary, it is also remunerative to the clients. If someone uses search engines to find locations close to him, it will make his search much easier.

What is the main advantage of Local SEO?

The main advantage of Local SEO is that if you will use it properly to attract potential customers in your local area, it will help your business to rank higher in the search engine results pages quickly and easily. Even if the search is tied to the non location based keyword, it is still easy to rank up the search engine results.

What are the other benefits of local SEO?

There are a number of apps that are using Google location tools. By using the benefits of Local SEO, you will not get help to reach the top position on Google locations searches, on the contrary, you can also rank higher on these apps.

Local SEO is not a new concept. But nowadays it has become the most imperative
component for every local business that desires long term success across Google. With the support of SEO professionals, you can enhance your customers as well as sales. If you want to know more about local SEO, contact Cyber Flavors for the professionals who know how to utilize the tactics of local SEO properly.

If you have a business and want to be found locally in search engine result pages for the products and services you offer, then give your customers a map to your door with local search engine optimization services. With local SEO, you can offer your customers accurate information about the services you offer in their area with targeted local search engine optimization techniques.

Cyber Flavors is an ethical digital marketing company, offering result oriented local search engine optimization services to its clients. Our local search engine optimization service is inclusive of citations, reviews and place optimization. So, if you are not reaching the potential customers in the local search results, contact us today.

Strategies to Make Local SEO a Successs for Small Business

As all marketers know that a key factor of any small business marketing strategy is to efficiently place itself in search engine results. As an owner of small business, you should let Google know the location of your business and your offerings. The question is – How it should be done?

The answer is, there are many simple and effective ways to improve the position of your business in search results. Below, we are mentioning the strategies that will help to make your Local SEO a success –

Properly Optimized Money Website

Your website is the place from where you can generate revenue, so make sure that it is well optimized to show high within search results.

Create Local Place Pages

The next step is to create local business page for all three major search engines (i.e. Yahoo, Bing and Google).

Ensure An Appropriate Link Strategy

Links to your website from related category, and vice versa, play a vital role in gaining search engine visibility because they develop authenticity and credibility of your website.

Encourage Reviews

User reviews help to improve your business visibility in local search results, whether they are positive or negative. Therefore, it is recommended to encourage your customers to leave reviews about your business.

Social Medial Engagement

Social media plays a vital role in improving your ranking in search results. The more actively you participate in social media activities, the higher changes of increasing likes and followers and in turn will help to improve your search rankings.

As a small local business owner, you have to believe that the online marketing is the cheapest and most accountable medium to promote your products and services. In order to compete with the competition you have to apply new ways to promote your products online. The question is how will you outbid your local competition? The answer is Local SEO. Local SEO is the process of optimizing your website so that you can gain higher local search rankings. Local SEO has become one of the essential components to every business that wants long-term success across search engines. It is important because it helps businesses to :

Improve search visibility

Target the right customers

Bring more relevant traffic

Gain more Leads and more customers

Cyber Flavors is a digital marketing company, which offers quality web services. Contact Cyber Flavors, if you are looking to promote your business locally over the web.

If you have a local business then you should know that the businesses have come a long way from local newspaper ads to Internet marketing. Carry out new ideas to connect your local business with more qualified online prospects. Hire Cyber Flavors and utilize the benefits of Local SEO service.

Cyber Flavors is a performance driven, leading SEO company with expertise in local SEO. Our local SEO services are tailored to the individual needs of an organization that works in a local region. To perceive Local SEO, have a look at the benefits of Local SEO services:

Are you a local business owner looking to promote your website to increase online sales? Have you ever thought that what makes a website so prominent that it appears on the first page of Google, whenever searched from the nearby locality? The answer is Local Search Engine Optimization Service. It is beneficial for any local business to appear on Google maps as it can help their customers to find their office easily.

Local SEO is the optimization process for the places results in search engines. Cyber Flavors is a digital marketing company offering local search engine optimization service to its clients. We use research driven methods to improve local keyword rankings. Our local search engine optimization service allows you to take advantage of Google algorithm which favors local websites over non-localized websites.

Every day, millions of users use Google for searching local services for the procuring purposes. Google data tell us that around 1 out of every 5 searches has local intent. About 59% of local searches are performed by desktop users. Because of the convenience and portability factor of smartphones and other mobile devices, the percentage of searches with local intent performed on a mobile is approximately 61%. What are you doing to get your business in front of these users?

Local search engine optimization is the application of search engine strategies that can help your website rank higher in specific local markets. By optimizing your business’ information and details around the web and on your site, we analyze all your listings, fix inconsistencies, remove duplicates and claim the important citations you are missing to improve your local visibility.

Cyber Flavors streamline all the data, keeps it up to spec and makes sure your local Google map listings are complete and correct so that you stand out and have the ability to raise your “local ran” for your business or service.

So, waiting for what? Take your local business to a new stature by speaking with one of our experts at +91-9973402792

“When you are staying in the jungle you got to abide by its rule else you are thrown out anytime”. Internet is one such jungle and Google is the lion that sets the rules to be worshipped. Yes, I have used the word worshipped as you can’t displease Google if you want your internet marketing to prosper. Particularly, for local region where the competition is vast and there is lot to be won. As per recent statistics, local SEO can make up to 20 % of the internet searches, a colossal figure to ignore. So, tapping this vast potential of online lookers is of paramount importance.

Google has recently revamped it search algorithm with the launch of pigeon in the fray. So, to comply with the norms that pigeon demands is imperative for ushering in the internet marketing campaign. You might be going back to the earlier paragraph that read 20% stuff. But the herculean task stands when you have to locate the same brand in multiple locations. You can’t rule out the first past the poll concept, the person whose strategy adheres to Google’s norm will race ahead in the competition. So, the question is how to figure out the solution for this problem.

Well, there are two ways that can pave the way for your marketing strategy to stay tall and distinct in the race. After being in the search engine marketing from the last two decades, we have been rigorously experimenting with the techniques that can help folks plan out their strategies that adheres to Google’s whims and fancies. In this category, the two unprecedented approaches that can be streamlined are SAAS and Owned Subdirectory Approach!

Software –As –A- Service or also known by the acronym SAAS uses sub-domain category to rank different pages. Through this pioneering technology the local page can be displayed in the best way reading the local initials like name, address, phone data (NAP), reviews and map. As this approach wields Meta and structured data strategies, you are always a step ahead in the competition for generating local searches for your products and services.

The advantage in SAAS is that web promotion takes place outside the main website so the content won’t get exhausted even if the page disappears. So, once you design the same page all over again you can use the content again.

The Second Approach Is Owned Subsidiary Approach

In this approach the advantage the practitioners can wield is they don’t have to pay for the same work done over years. So, you get the leverage of creating your brand’s visibility in multiple locations but for that you must consider long-term SEO value, in-house or partner bandwidth, data integration procedures and budget for making the strategy materialize.

If you have been so far thinking that do I need a local SEO company for my small business then after going through the statistics that is waiting to appear in this blog you will be compelled to grab one for your business.

Here are some mind boggling facts that you should consider, if you are reluctant to hire a local SEO company.

Facts:

“Local search makes up 20% of all internet searches, with over 2.8 billion Google searches per month.”

“97% of internet users search for local products in their community.”

“66% of US consumers will turn to local search to locate a company.”

Aren’t you thrilled? Obviously, you are! These facts could certainly blow anybodies head off, if they are aspiring to soar high in this competitive cut-throat market. So, now you realized that what a mess you have been so far doing with your business pursuits by not hiring a local SEO company. Remind you, when I say local SEO, I mean local SEO and not just SEO. Both are different and they cater to a completely different audience. If you are in New York, would you go to Kansas for buying a beautiful bokeh? I believe that you won’t! So, if your business is based in New York, what is the point of taking the service of a national SEO company that hardly understands New York, rather a local SEO company is the best fit for you to understand the clients in that area and make their strategies accordingly. Hence, if you go through the point or rather ask the local SEO Company to achieve these agendas on your behalf then certainly you can touch the sky that you have been longing for all this while.

1. Claim your busines s: It is important to claim your business in the region where you operate. For that you need specific content, keywords and listings so that you always appear on the top searches that can help improve the conversion rate for your business.

2. Categorize your business webpage : It is much needed to categorize your business. For example, if you are into flower business, then you must categories yourself as the best florist in town. Search engines hate the businesses that are not categorized. Categories if you want to hold the halter of your business steadily.

3. Local listing : It is important to list your business on local search platform of prominent search engines like Google, Yahoo and Bing. If you do so then there are greater possibilities that your website will be visible more for specific keywords and contents.

4. Hire an SEO company : You can certainly do all these stuffs but as a matter of fact, SEO is a continuous process, every day the algorithm of the search engines are changing thick and fast. Updating each and every page and content of your business website can be a bit tough for you on account of your busy business schedule. An SEO company is meant to do all of these, so all you need is to just avail them and the rest will be taken care of by them.