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Don & Sons Raises a Toast to Dad

This year’s annual promotion has a baseball theme

June 5, 2011, 08:00 pm

Don Sebastiani & Sons is encouraging wine purchasers to spend “Time With Dad” this Father’s Day and beyond. Featuring national off-premise placement and consumer sweepstakes, the Sonoma, Calif.-based wine company’s annual promotion is focusing this year on the national pastime, as a way to tap into the fond memories many consumers have of attending baseball games with their fathers.

The sweepstakes gives consumers the opportunity to win a grand-prize trip to Chicago to see the Cubs play at Wrigley Field. Also included in the grand-prize package are deluxe hotel accommodations, round-trip airfare, and on-field batting practice, dinner and a reception at Wrigley Field. In-store promotional materials include one 3-case rack, case cards, and neckers featuring the coupon/sweepstakes offer. Among the participating Don & Sons brands are Smoking Loon, Pepperwood Grove, Project Paso and s|k|n.

The promotion runs through Aug. 31, 2011. For more information, contact Jack Meyer at [email protected].