Please use this identifier to cite or link to this item:
http://purl.umn.edu/99765

Title:

The Impact of Product Attribute Wording on Consumer Acceptance of Biotechnology Applications in Produce

Authors:

Novotorova, Nadezhda K.Mazzocco, Michael A.

Issue Date:

2009-11

Abstract:

A better understanding of consumer preferences for and behavior toward genetically modified (GM) foods is essential
for designing new market strategies and information policies for GM products. A sample of Midwest consumers was
administered one of two nearly identical conjoint questionnaires to identify the influence of attribute wording on consumer
preferences. Respondents value “GM” negatively, while referring to the same attribute as “reduced environmental
impact” (REI) results in a positive valuation. The inclusion of both the method of production (GM) and its specific
benefits may provide consumers with more information with which to make choices among products.

URI:

http://purl.umn.edu/99765

Institution/Association:

Journal of Food Distribution Research>Volume 40, Number 3, November 2009