The Challenge

ProGrass was a relatively unknown brand in a market dominated by AstroTurf and other leading brands, with a declining market share and sales.

The Solution

Focusing on private schools rather than professional sports teams, it was determined that the athletic directors were the primary influencers and could be impacted by branded gifts showcasing a branded character. In addition, the product had to be positioned as ‘performing’ well on two dimensions: durability and playability, which required emphasis on the installation. A character was developed, Rocky the Green Rhino, who was featured in products, ads, trade shows and gifts. In addition, a full explanation of the “performance aspects” of the product was showcased in collateral materials and the websites.

AWARD WINNING CLIENTS

Droz Marketing is AMAZING. In less than 2 months, they helped us transform our brand, website, marketing materials and overall voice and leverage our move. The entire staff is responsive, innovative and hits the nail on the head every time. Also, Dan makes it all fun, including getting us all addicted to 100 Grand candy bars.”

– APRYLE DAVIS, Marketing Director, Markosky

AWARD WINNING CLIENTS

“If I had one phrase to describe our experience with the Droz team, it would be ‘surprising, yet obvious.’ Virtually everything they do exceeds our expectations, not just because it solves the problem in a creative way, but expands our possibilities. They elevate the role of marketing and get everyone involved.”

AWARD WINNING CLIENTS

All of us at Propel continue to be thrilled with the service that Droz provides to us. Somehow, you guys consistently manage to deliver products that are right on target and right on time. When I look at our website, brochures, the publicity, our letterhead and other printed materials, I am so pleased. Everything looks so sharp and well coordinated…Our meetings seem as though we are having a casual conversation, but they always have an agenda and believe me, they make sure we get through it! Thanks for being such a great partner.”

– ANNE D’APPOLONIA, Marketing Director, Propel Schools

AWARD WINNING CLIENTS

Thank you for all your work on Operation TARGET. You were always a great pleasure to work with and you put together a terrific campaign. (We) were very lucky to have been able to collaborate with such a talented, professional and nice crew.“

– HARRY LITMAN, United States Attorney for District of Pennsylvania

AWARD WINNING CLIENTS

Droz Marketing has been our turn key solution for everything we needed, from branding to our website. They defined a strategy to enable us to further penetrate our markets, helped us define a unique position in the marketplace, developed our web strategy and marketing communications..everything. They’ve really helped us create a consistent brand and have worked well with everyone in the firm.”

– EVAN SEGAL, CEO, Dormont Manufacturing

AWARD WINNING CLIENTS

Before we were Weisshouse, we were Modern Curtain and Rug Company. Dan pointed out that we weren’t modern, we didn’t sell curtains, and rugs meant a bad hairpiece. Droz turned us around with a powerful brand, website and strategies that help us dominate our market. They are truly partners. They came up with the WeissCrispy Treat and the general Weissification of the world, and a brand that increased our exposure, our sales, our margins, and the magnitude of my migraine headaches.”