Caution: Ufone’s Awaz SMS Will Charge you Rs. 2.50 – But No One is Informed

Ufone has recently started a service, which is prompted when a Ufone number is dialed and is found switched off. For example, if you call a Ufone Number, and it is switched off, the automated voice will say

You can send Awaz SMS, as the voice said… This is all good – But, Ufone should have added a notification that this Awaz SMS will charge you Rs. 2.50 plus taxes.

This is first of its kind technique adopted by Ufone (in Pakistan) to capitalize every given opportunity and turning it into revenues – Meaning that offering a service preview, when call is not connected.

But what about customers; I suppose they deserve details for service charges as well, especially for offers which are not advertised.

Should we expect Lux or Head & Shoulder ads, in near future, before call connects?

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It is true that SMS based services like these charge higher than normal. I use Mobilink’s SMS4NET and one SMS to get about twenty five internet hours can cost me round about twenty rupees – but then again I am actually getting something extremely beneficial in return whereas this service doesn’t necessarily benefit anyone. :)