Asus Zenfone 3 and Zenfone 3 Max Series Receive a Major Price Cut in India, Thanks to GST Regime

Asus, the Taiwanese smartphone brand has announced the price cuts of its Zenfone 3 series of phones in India. This announcement came right after the roll out of Goods and Service Tax (GST) in the country. Several smartphone brands have promised that the prices of the devices won’t increase. However, the prices are now decreasing.

Just after Apple announced the price cut for the latest Apple iPhones and MacBooks in India, Asus joined the list by reducing the price of Asus Zenfone 3 and Zenfone 3 Max in the country, the two most popular smartphones of Zenfone 3 lineup.

After the price cut, the 5.5-inch model of the Zenfone 3 model costs Rs. 16,999, down from the previous Rs. 19,999, while the 5.2-inch variant of Zenfone 3 now costs Rs. 15,999 after a price drop of Rs. 2,000 from Rs. 17,999.

The 5.5-inch Asus Zenfone 3 Max, which usually retails for Rs. 15,999 now available at just Rs. 14,999, whereas the 5.2-inch Zenfone 3 Max’s price cut down by Rs. 3,000 and is now retailing for Rs. 10,999. Lastly, the Zenfone 3s Max came down to Rs. 12,999, from the previous Rs. 14,999.

To recall, the Asus Zenfone 3 5.2-inch model was initially launched last year for Rs. 21,999, while the 5.7-inch model was announced in India for Rs. 27,999. The device uses the battery-efficient Snapdragon 625 chipset.

Commenting on the announcement, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “Both Zenfone 3 and Zenfone 3 Max series has received an overwhelming response in India, and we are happy to offer a new exciting price for both the models. We are sure that, with this price, both the series will be the best buys in the Indian market.”

Asus recently cut down the prices of the smartphones mentioned above, but after the Indian Government announced the GST in India on July 1, Asus has rolled out price cuts for three of the major smartphone models.

Asus says that the price reduction will be rolled across all the main e-commerce sites like Flipkart, Amazon, Snapdeal, and leading retail stores & Asus Exclusive Stores across India.