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San Francisco-based apparel line combines fashion with performance.

Grunard apparel can be worn at any time—in the gym, the outdoors, at home, or out with your friends.

New York, NY (PRWEB)June 13, 2014

Grunard, the latest name in performance fashion apparel, has launched a Kickstarter campaign for their initial line of men’s and women’s clothing. Founded in October 2013, Grunard merges the realms of fashion and performance apparel, giving consumers a line of high-quality, fashionable clothing items. Grunard chose to run their campaign on Kickstarter in order to raise the $45,000 needed to help offset the initial costs of production and manufacturing.

All Grunard clothing is made from 100% New Zealand Merino wool. Harvested from the Merino sheep, Merino wool is highly sought after by manufacturers of performance apparel and high-end fashion. By utilizing Merino wool, Grunard provides consumers with apparel that is adept at body temperature regulation while also being luxuriously soft to the touch.

“We chose Merino wool because of its fantastic properties,” says Isaac Kneubuhl, co-founder of Grunard. “We wanted our apparel to not only be functional, but also fashionable. There are dozens of performance clothing lines that feature overly designed or dated trends. Grunard apparel can be worn at any time—in the gym, the outdoors, at home, or out with your friends.”

Grunard apparel features a hydrophilic interior and a hydrophobic exterior, allowing it to absorb moisture from the body while repelling outside moisture. In addition to its moisture-wicking properties, Grunard apparel offers enhanced breathability, heat retention and is 100% natural, sustainable and biodegradable. However, Grunard differentiates itself by being more fashion-minded than its contemporaries.

“We hesitate to even call Grunard ‘performance apparel,” says Kneubuhl. “Our fashion experts have scoured the globe examining fashion trends and have helped us design an apparel line that not only functions well but also looks amazing.”

The initial men’s line will feature six different articles of clothing. Consumers will be able to choose from a tank top, short sleeve v-neck, long sleeve v-neck, two-tone long sleeve v-neck, hoodie and polo shirt. The women’s line will feature four items including a fitted tank top and long sleeve as well as two lifestyles featuring a loose fit long sleeve and tank top. Each item will initially be made in two colors: navy and black, and sizing will run from S-XL for men and XS-L for women. More styles and color options will become available at higher funding levels.

Grunard was created with the idea of transforming the way society looks at clothing. Utilizing the finest New Zealand Merino wool, Grunard offers high-quality performance apparel that is both highly functional as well as fashionable. Grunard apparel is 100% designed and manufactured in the USA. Combining their distinct style with their commitment to quality, Grunard provides consumers with garments of unequaled performance and style at an attainable price. For more information, visit http://www.grunard.com.