Wild Atlantic Way Initiative Designed to Boost UK Market

Brendan Griffin, minister, State, Tourism and Sport, Ireland, joined Tourism Ireland and Fáilte Ireland to launch a new EUR1.8 million (USD2.2 million) initiative titled, Wild Atlantic Way, specially designed to boost tourist numbers from the UK.

A EUR1.35 million (USD1.7 million) marketing campaign in the UK will be complemented by a Fáilte Ireland’s EUR500,000 (USD 617,970) programme to support businesses. The Wonders of the Wild Atlantic Way promotion campaign will be rolled out by Tourism Ireland in two phases: the first phase is set to happen between February – March and phase two between September – October.

The campaign aims to encourage British holidaymakers to visit Wild Atlantic Way during the off-season months, highlighting ease of access from Cork, Kerry, Shannon, Knock, Donegal and City of Derry airports.