The 'simply good bread' principle is also applied to New Norcia's yeasted range. For instance, Old-fashioned White Bread: bakers flour, butter, yeast, salt, water. No fluff, just the essentials. Fancier variations extend on an perhaps with rosemary, olives and sundried tomatoes.

New Norcia's owner, Kingsley Sullivan, has campaigned to bring clarity to how we describe bread to bread eaters. In particular, that the term 'sourdough' should be used only to describe a bread leavened with sourdough...just sourdough.