Mother creates campaign celebrating biking in New York

Mother New York has created a striking new billboard and print campaign to help promote cycling in the city.

Created for Transportation Alternatives, an advocacy organisation committed to supporting cycling, walking and public transport in the city, the campaign features aerial shots of bike riders on New York streets, combined with statements about cycling in the city. It aims to encourage people onto BikeNYC.org, a website providing information on bike events, tips and deals.

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Ashwin Patel of Grid London has produced a rather elegant print featuring some of the elements common to a typical design studio, covering everything from ‘pressure’ and ‘cutbacks’, to that well known ‘spinning’ wheel