the brand of committed stakeholders

b-vegetalBesançon Boosteur de Bonheur

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The brand is embodied in all the actions, products & services, welcome, events, advertising, and community partnerships that bring it to life. It’s this collective commitment and the demands of everybody that will develop this area’s attractiveness through consistent, strong branding.

A shared brand at the service of the whole area

The Besançon Boosteur de Bonheur brand is a tool at the service of all for the benefit of all. It can be sported by Grrand Besançon’s partners, be they public or private