Niigata Prefecture

Niigata faces the Sea of Japan on the west, and surrounded by majestic mountains on its other three sides, lush rice fields fan out over the region's serene landscape.

Shinano River, the longest river in Japan, runs through Niigata Prefecture. The river supplies an abundance of water to rice fields in the region.

The region is known for its severe winters and heavy snowfall. In spring, when the snow from winter melts, the fields enjoy plenty of water from the melting snow containing high oxygen and low pollution.

The climate in Niigata is ideal for the growth of rice, with a lot of sunny days in summer, long day light and a big difference in temperature in day time and night time, which is perfect for the growth of rice.

Benefits of eating Japanese White Rice

✔ Superb Flavour and Appetizing Appearance

Features a natural sweetness that dwell in your mouth, mild fragrance and plumb moistness. Being simple and mild, Japanese rice makes a tasty food on its own and also pairs well with an array of vegetables, fishes, meats and side dishes.

✔ Naturally Low Calories

Cooked Japanese rice is composed of about 60% water. That means the level of calories absorbed by the body is less than eating a 200 grams of bread.

✔ Long-lasting Feeling of Satisfaction

The stickiness gives Japanese rice the unique taste. Moreover, due to its sticky texture, Japanese rice will need longer time to be processed by the stomach, thereby keeping your stomach satisfied longer.