I don’t say this lightly; I’ve been blogging since 2000, moving from an email list I started in the ’90s to Blogger to TypePad to Wordpress.com to Wordpress.org.

My blog is now directed off my Stealthmode blog domain to SVBTLE, where it lives under an alias. I couldn’t decide what to do with it, because I was originating posts in Google+, Facebook and Evernote more and more often. And I can’t really blog on my phone; so when I am at an event, I’m more likely to live-tweet, then convert those tweets later into a Storify.

And then I heard yesterday’s discussion on the Gillmor Gang and spoke to my “Business and Future of Journalism” class at Arizona State University. The Gang received a brief introduction to Betaworks’ new content authoring tool Tapestry from John Borthwick, who runs Betaworks. He explained to us that Tapestry was designed for completely mobile content consumption; it is a clean, uncluttered environment, and you download the app to read the content -- or to create it. It creates “tappable stories.” You have to see it to believe it, just as you had to see SVBTLE or Medium, the new high-quality, by-invitation-only content platform put forward by Ev Williams.

All of these are incredibly different from traditional blogs. They are much less text-heavy, and they focus on quality of both content and design. God knows what they will do to journalism when they become mainstream -- because they will. Many of the people entering the Internet now will never even use a PC or a laptop; they will read on mobile devices. So the format of content must change rapidly to meet them.

Francine Hardaway is a serial entrepreneur, brand strategist and CEO of Stealthmode Partners, an accelerator for entrepreneurs. Reach her at francine@stealthmode.com.

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