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Interview with Emma of Cherry Baby

Sunday, February 24, 2013

ME ♥ Hi! It is great to be interviewing you! I would love to know more about you and the brand. So first things first: what is Cherry Baby all about? What is its goals?

EMMA ♥ Cherry Baby is a jewelry & accessories brand full of handmade & specially picked pieces all with the CB ethos of fun, vintage, pop & quirky. The main goals are to bring fun, quirky, uniqueness to the masses at a great price.

EMMA ♥ My reason for starting the business was because of my passion for creating unique items. I’m a great believer in following your dreams. How many people get to do what they are truly passionate about?

ME ♥ As a shop owner and an artist, what is your daily routine? Tell us the work environment you have.

EMMA ♥ It differs from each day, which I love, but generally it’s me with a cup of herbal tea checking emails, making up custom orders, designing new lines & sourcing new lines. It’s a place of heaven for me tubs full of beads, charms, fabrics, comic pictures, old vintage jewelry waiting to be re-worked and lots of sparkle and color.

ME ♥ Out of curiosity, what is the story behind the name of your shop?

EMMA ♥ The name came about after I posted a new picture of my red hair on Facebook, one of my friends made a comment “Ooo Cherry Baby!” The name sprang out at me & it’s stuck. I was looking for something that encapsulates the brand which I think this does perfectly.

ME ♥ What makes your products different from others? Where do you get your inspiration for the designs? Does the current trends influence your designs too? How do you keep it interesting?

EMMA ♥ A lot of my products are made using recycled/upcycled materials to create a vintage, pop art creation. Which makes them unique. It comes from a mixture of life, art, nature, trips to Brighton & London, my curiosities & wanting to put the unusual in everyone’s life. I like to see what is current & bear it in mind but I prefer to dance to my own tune. Making sure CB is always looking to the future. Playing with the norm & seeing what bizarre things come up.

EMMA ♥ 2013 will see some one-off customized shoes. They will be full of fabric, bows, flowers, comic images, charms, kids toys & sparkle. I'm currently taking custom orders for these so be quick to get your name on the list!