Consumer Trends: Organic Products Gain Popularity in Germany

Increasing purchasing power and consumer health concerns are significantly contributing towards the robust growth in organic food sales across the globe. In 2013, North America accounted for more than one third of the overall global demand for organic food, followed closely by Europe. Germany is one of the leading organic food markets in European Union (EU). Germany is witnessing growth in consumption as well as production of organic food. In 2013, Germany's southern & western regions emerged as the main contributors to the country's overall organic food market, as a result of growing per capita income and domestic production.

According to the recently published report by TechSci Research[1] "Germany Organic Food Market Forecast & Opportunities, 2019[2]", the Germany's organic food market is projected to grow at a CAGR of around 9 percent during 2014-19, in value terms. Organic meat and breads & cereals are expected to be the fastest growing segments in the organic food market of the country. Increasing awareness about the negative impacts of pesticides and Genetically Modified Organisms (GMOs) on the consumers' health is significantly boosting the acceptance of organic food among the young population of Germany with about 12% annual growth witnessed in 2012 among the consumers under 30 years of age.

"The growing trend of organic food in hospitals and restaurants is boosting the organic food market in Germany. Government initiatives coupled with awareness amongst young consumers are expected to surge the country's organic food market over the next five years." said Mr. Karan Chechi, Research Director with TechSci Research[1], a research based global management consulting firm.