Sunday November 22, 2015

Well, that’s one way to get people off their butt. This new currency, appropriately dubbed "bitwalking dollars," is generated by users’ steps.

The idea of Bitwalking is to take advantage of the trend for fitness trackers by offering an additional incentive to keep fit. The global scheme plans to partner with sportswear brands, health services, health insurance firms, environmental groups, and potentially advertisers who could be offered unique insights into the audiences they are targeting.