Using Video Content to Drive Product Sales

Jeremy Wills

Struggling to come up with a great idea for video content? Video content that will actually drive sales as a result of the development and promotion of those assets? Take some inspiration from North-American-based, tech-focused retailer Newegg.

Newegg just announced Newegg Now, a weekly livestream highlighting some of the hottest trends in tech. Each week, Newegg Now’s hosts, YouTube personalities Trisha Hershberger and Juan Carlos Bagnell, will feature product deals that are valid only during the one-hour livestream.

Newegg Now livestreams are broken into separate segments, each focusing on a particular tech trend. Trisha and Juan Carlos discuss each trend with a representative product in detail, taking care to break down complex technical topics into easily understandable dialogue for a broad audience. Deals will be announced throughout the livestream, each corresponding to a specified duration and limited quantity. As each deal is presented, a promo code and countdown clock are displayed at the bottom of the screen.

“Newegg is known for offering some of the best deals on technology products,” said Danny Lee, Newegg’s CEO. “As technology becomes more pervasive, it can be hard to keep up with all the new trends. Newegg Now will help viewers keep up on trends and reward them with deals you can’t find anywhere else.”