Will Falk of Deep Green Resistance recently arrived in Hawai’i, and uses his latest essay to examine the “pornification of Hawai’i” ― the commodification of Hawaiian culture, women and the natural beauty of the aina. He draws on analysis by Haunani-Kay Trask of the effect of settler culture on Hawai’i, and compares that to the effect pornography has had on women in this culture.

In this Protecting Mauna Kea series, I want to encourage tangible support for native Hawaiian sovereignty in settler communities. In order to do that, I think it is necessary to understand the hatred expressed towards Hawai’i by the dominant American culture.

Before arriving in Hawai’i, I read and heard from several native Hawaiian scholars about the pornification of Hawaiian culture. I’ve learned right away how true this is. Just like men are conditioned to overlook hatred of women early in their lives through pornography’s propaganda, settlers are conditioned to hate Hawai’i through the pornification of Hawaiian culture.

I flew Hawaiian Airlines to Hawai’i, for example, and the complimentary in-flight snack included a candy called “Aloha-macs.” This product, by a company called “Hawaiian Host,” is self-labelled as “creamy milk chocolate covered macadamias – the original gift of aloha.” Hawaiian Host and the dominant culture seek to transform an ancient indigenous wisdom – aloha – into a candy, sugary trash, something to consume.

As soon as we boarded the plane, I noticed the video monitors displaying clips of beautiful, dancing Hawaiian women. I thought immediately of Trask’s brilliant essay “‘Lovely Hula Hands’: Corporate Tourism and the Prostitution of Hawaiian Culture” where she explains how tourism converts cultural attributes into pure profit.

In both the tourism industry and in pornography, entitlement is sold and reinforced: haoles have the right to buy bits and pieces of Hawai’i to satisfy their desires for relaxation and pampering or adventure and novel experiences; men have the right to buy bits and pieces of women to satisfy their desires for sexual gratification and control. Both industries create toxic mimics of respectful, mutual relationships, and harm those being objectified and sold off.

Also read a response by a Filipino-Hawaiian-Portuguese woman reflecting on her own experiences under patriarchy and under occupation. She validates the important connections drawn by Falk of the intersections of male and haole entitlement: My Body, the Island.