OVERVIEWWith an exclusive focus on retail and retailers, The Retail Connection navigates its clients through the real estate market with unmatched industry knowledge, experience, relationships and a total commitment to their success. Our primary objective is to continually create value for our clients by helping them maximize the connection with their customers.
Our core focus is and always will be driving the expansion plans of ou...
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HISTORYSteve Lieberman and Alan Shor joined together in the summer of 2003 with a shared vision to build a company that would embody their high standards and team-oriented approach. On January 2, 2004, they launched The Retail Connection, L.P. [“TRC”], immediately attracting and engaging top professionals throughout the industry.
TRC combined Lieberman’s strategic vision with Shor’s operating and management stren...
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LEADERSHIPWith roots deeply entrenched in the retail industry, The Retail Connection's leadership has established long-standing relationships within the retail and real estate communities. Our reputation, experience and ongoing work with major retailers is widely recognized and offers an unparalleled source of market knowledge and insight, as well as the benefit of invaluable relationships with owners and developers.
The Retail Conne...
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LOCATIONSThe Retail Connection, L.P. with its roots and headquarters in Dallas, also has offices in Austin, Houston and San Antonio. The Southwest continues to be a strategic target for the company, and its business relationships and retailer expansions have grown exponentially since its inception.
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EMPLOYMENTFinding the best talent is our first mission. Our people and clients are the absolute keys to our business. We want our employees to wake up each morning knowing that what they do is important, that their contributions count, and that they are doing something they really enjoy.
We offer competitive employee benefits, encourage mentoring and professional development and reward employees based on results, attitude, and commitment to the te...
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COMMUNITYThe Retail Connection has great appreciation for the generations that came before us and everything they did to provide us with the platform on which we live today. We live great lives built on awesome sacrifices and commitment by so many others, and the opportunity to carry the torch of their vision any step is a great privilege. Our focus includes enriching the health, education, and quality of life of our elderly and children and helping othe...
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TRC Blog

October 11 , 2016

From Pop-Up Shop to Permanent

Pop-up shops are on the rise with many online-only
retailers
seeking to bridge the gap between e-commerce and
brick-and-mortar retail. The transitory nature of the pop-up shop minimizes
the merchant’s potential losses by a
whopping 80% and connects the consumer
with the brand in a more personal way than
simply clicking “add to cart”.

Site Selection From
Cyber to
Cement

Hayley Barna, co-founder of the
online beauty subscription
service Birchbox, has spoken about
the powerful customer interaction that pop-up
shops provide.

Pop-up shops aren’t created
for analytics alone; they’re
also major buzz-builders. Having just
opened its second
brick-and-mortar store in Dallas this
September, Reese Witherspoon’s
clothing line, Draper James,
hosted a pop-up shop in Highland Park Village
this past May in order to boost
the brand’s awareness and to connect
with local influencers.

When Pop-Ups Go
Permanent

Pop-up shops, although very
of-the-moment, aren’t
necessarily a novel concept.Seasonal
shops perfected the art of the pop-up long
before it became a buzzword. According to a poll
conducted by Independent Retailer,
61% of survey participants considered
“seasonal products” the top reason to visit a pop-up shop.

Halloween City, the temporary retail
division of the Party
City Retail Group, has converted 70 of their
pop-up retail sites into permanent
Party City stores. “By test-driving
untapped markets with a temporary Halloween
Store pop-up, Party City gains valuable
insight into the viability of the location as a
future Party City store. “ says
Shelley Taylor, Senior Vice President |
Brokerage.

Better yet, this business model also
benefits the landlord
as it fills a vacant space temporarily and
allows the landlord to assess the
retailer’s fit within the community
before becoming permanent. A win-win on all fronts.

This post was written by Christina Beauchamp, retail blogger and owner of Fashion And Frills blog.