The Clarus News

Traditional loyalty programs force customers to give and give and give before they get something from the retailer. That’s not loyalty. That’s not being aligned. Traditional loyalty simply trains customers to go to whoever has the lowest price. In this recent PaymentsSource article, our CEO Tom Caporaso talks about a new type of loyalty that puts…

For most retailers, the 2018 holiday shopping season will present their biggest opportunity of the year to engage with customers. In this recent NASDAQ article, our CEO Tom Caporaso explains five things that retailers need to keep in mind before heading into the holidays. Check out the full article here.

Today customer loyalty is much more than a rewards program. It’s about recognizing and reinforcing total customer value and creating sustained personal engagement with customers throughout every step of their brand journeys. Loyalty programs are becoming more sophisticated because brands seek to create personalized relationships with consumers. In this recent Total Retail article, our CEO Tom…