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BMW M3 GT2 art car airlifted to Norwegian cliff [video]

BMW M3 GT2 art car by Jeff Koons doing a photo shoot

BMW decided not to go the more convenient Photoshop way and do a photo shoot of the M3 GT2 art car on the cliffs of Preikestolen, Norway. They waited two days for weather that would allow them to put the art car painted by Jeff Koons where they wanted.

One of the representatives of this project mentioned that this is part of a tribute to art, mentioning Edvard Munch who is a Norwegian painter that created “The Scream”, the most expensive painting in the world that was sold back in March for a whopping $120 million.

The initial idea of this photo shoot was to just do a bunch of photos and record some videos of the vehicle, but in the end the photographer decided to just gather all the visitors on the cliff around the car and do the shoot.