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One major thing Google+ has going for it is the benefit of hindsight. They can simply look back at all the glaring mistakes that Facebook has made, and...well...make the same mistakes in cooler ways.

Google+ gives people the ability to start afresh...reimagine their social networking...basically, add friends with more discrimination. Same goes for uploading content (comments, 'likes', pictures, places one visits...etc).

Google also probably has the resources (even if not mindset) to limit the abuse of the right hand column of their pages with sponsored ads and 'friend' suggestions of the Orwellian order.

They have the 20/20 hindsight of not describing all human relationships with the word 'Friend' and then limiting the number to only 5000. The truth is, Facebook already gave users the ability to compartmentalize their relationships with lists, so G+ isn't doing anything new in that regard...but they have not abused the words 'Friend' and 'Like'…

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