The Guide

Consumer Research Guide

This site was established in order to provide consumers with useful reports, articles and other information they can use in their decision process before purchasing certain online consumer products. For an example let’s choose sports outerwear or it could be more specifically The North Face sports outerwear. The results may be split among actual articles about the company, The North Face, and its philosophy of sustainability or about the history of The North Face company. Other articles might be about reviews of their products and the actual listings of e-commerce stores that sell their line. If you were interested in purchasing some specific North Face sports outerwear such as their North Face fleece jackets you could then add “reviews” after, for example fleece jackets, once you have narrowed your search to 3-4 particular stores that sell North Face products. The reviews allow you to find out what other folks think about North Face products and the e-commerce stores’ services.

This site is supported totally by advertising revenue and the information provided is FREE to all consumers. Below you will find a list of the articles or reports currently available.