Moss' history with the brand goes way back: In a press release, Marc Jacobs ( a longtime friend and collaborator of Kate Moss), recalled meeting the model for the first time back in 2008. "At just six years old, Lila's strong character and great beauty was already very apparent."

Jacobs also reminisced about the déjá vu of meeting Lila on set back in 2011. "It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis Spring/Summer 1993 Grunge Collection."