What matters for small business (SMB’s)? Where should you focus? Tim Ferris, the author of The 4-Hour Workweek, recently did an article on his blog, titled: “Why Grow? and Other Wisdom from 37Signals”. Ferris writes about the excessive materiality of the workplace, stating that “too many people obsess over tools…fancy office space, lavish furniture, and other frivolities.” Not only is the acquisition of all of these things time consuming, which bars you from maximizing your individual productivity; they are costly in two different ways: