Jumat, 16 Agustus 2013

Hacking your Twitter Account to Go Viral

Hacking your Twitter Account to Go Viral This is your SiteProNews/ExactSeek Webmaster Newsletter! To drop your subscription use the link at the bottom of this message. If images are not visible, please visit us online.

Because it enhances their social presence, gives them attention and can even help their promotions! All businesses want to imporve the number of followers they gain in a day, and the possibility of your tweets going viral is tempting for anyone.

But aren't traditional marketing tactics safer than a risky fake "hack" that could potentially damage your reputation and credibility? Chipotle, MTV, Jeep and Burger King are a few of the companies that have been hacked - either by themselves or by someone else - in the last year.

Learn from their mistakes and successes to see if Twitter "hacks" can really be promotional for your business!

"Hacks" That Can Benefit Your Promotions Chipotle is a company that was open about the fact that they faked their own hack in July 2013. After posting a bunch of bizarre tweets, such as "twitter friends search bar", "twitter Find avocado store in Arv" and "Hi sweetie, can you please pick up some lime, salt, and onions? Twitter", let's examine how Chipotle thought their "hack" through:

• They weren't controversial. A Chipotle representative named Chris Arnold told Mashable "it was definitely thought out: we didn't want it to be harmful or hateful or controversial." While the tweets were bizarre, no one was offended or upset.

• The tweets coincided with their 20th anniversary event. Since their most recent event involved putting clues in various places, they figured adding complex clues to their social media presence would aid the event. People might rest easier knowing the "hack" was part of an overall promotional effort to engage with customers.

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