Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me? Levy's solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, thei

What is offline marketing? Have you considered the many benefits of offline marketing? Nowadays, with social marketing, video marketing, web advertising/internet advertising, and various internet marketing strategies provided by internet marketing companies being so prominent you might think that the days of offline marketing and offline advertising are gone. Not true, because you will still need it to compliment online marketing, otherwise you will be missing out on the offline gold. In other