Prof Hirschon's project is entitled Personal Celebrations, Time and the Internet: Processes of Modernisation in Contemporary Greece. The aim is to examine name day and birthday celebrations, the effect of social media (especially Facebook), and to chart the noticeable changes over the last 50 years.

The research will involve informal participant observation, interviews, and archival investigation which will produce the ethnographic data, with results being disseminated in scholarly articles and seminar presentations.