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Ching Ian Wee

CEO, Starcom China

Ching Ian Wee is CEO of Starcom China. She is responsible for leading key senior relationships with all major clients across China, driving business growth, diversifying revenue streams, and building on the strong brand identity for Starcom.

Ching joined Publicis in 2002, serving various management positions in Singapore and Japan before moving to Shanghai and becoming managing director of Zenith in that market. Most recently, she was COO of PMX in APAC, where she was tasked with future proofing China’s second largest central media trading platform with direct management responsibility for new media negotiations, operations and a team of 250 specialists. Ching has a breadth of hands-on experience managing luxury, CPG, pharmaceutical and technology businesses and clients including Coca-Cola, Shanghai General Motors, China Mobile, Samsung and China Telecom.