Elastoplast Most Valuable Player

To maximise consumer and trade sales of Elastoplast in the pharmacy channel, Cream developed the “Most Valuable Player” integrated brand activation, supported by a full suite of eye-catching POS, social media support, and trade incentives. Displays were a standout in store and Elastoplast consumers were rewarded with the chance to win over 50 exciting prizes. The prizes included 50 x $1000 community grants, which were donated to the winners’ chosen school or club, trips to the Australian Institute of Sport and Adventure Holidays to Queensland. Cream also built and developed the supporting “Most Valuable Player” website, where consumers would enter the competition and keep up to date with all the relevant information.