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This eBook describes five essential marketing principles that you can use in developing a marketing plan that meets the strategic needs of your organization. These tools and techniques will also assist you when defining and selecting what forms of marketing campaigns you need to run to reach your sales revenue targets. These different techniques enable you to better understand your brand and use this knowledge to develop a more effective mix of marketing communications, activities and events. This data also helps in deciding how to allocate your marketing budget in the more effective and efficient way.

Integrating all the marketing mix activities is critical to the success of any organization. Using the most appropriate techniques as part of your decision-making will ensure you develop the most effective marketing plan for your organization.