On 26 September 2013, the EY Center for Entrepreneurship and Innovation hosted a Twitter chat with social media great Jason Falls.

Jason addressed several topics that can impact almost anyone who uses a social media platform to build their business. Below is a transcript of the chat, and some “Learn More” links that go more in-depth on topics.

@TrepCenter: You started Social Media Explorer in 2009, what's the biggest difference in social media then and now?

@JasonFalls: Biggest difference in social media for entrepreneurs in 2009 and 2013? Wow. I think it's no longer dismissed.

Companies - large and small - are taking social seriously. They see the benefits and challenges, but more so the opportunity.

In 2009 there were the "it-getters" and the nay-sayers. Now it's more that everyone gets it, but we're trying to optimize.

The best thing about now is entrepreneurs are starting with social. How can I use this to build my business?

Not so in 2009 Also, Facebook is bigger with more options. From a tactical standpoint, that's different.

@TrepCenter: New platforms are launching every day now. But in 2009, which platform(s) did you use?

@JasonFalls: Not sure I'd change much today for that type of business. Certainly Facebook, G+ and others have relevancy, but that's B2B.

You use your blog as a hub/resource/leadership play, Twitter to drive convo and eyeballs and LinkedIn for biz contacts.

With few exceptions, Facebook and Google+, Pinterest and FourSquare, etc., were never worth the time for my type of biz.

For a retail environment, B2C, etc., that would be different, I'm sure. But Blog, Twitter and LinkedIn worked for me.

@tedbirk94: For treps, social media should be more about storytelling; less about selling. Do you agree?

@JasonFalls: To a degree, yes. Storytelling and engagement is critical, but you can't not sell. ;-)

@Sam_Ford: Also a distinction here between the trep's individual Twitter efforts & the brand's re: selling

@JasonFalls: If I'm selling all the time as a person, I just come across as sleazy. On-line or off-line. Heh.

@Sam_Ford: Very True. A brand's Twitter presence can be constructed to inform/entertain and convert. Person? Eh.

@JasonFalls: Yup For the person, it's a chance to show rather than tell potential customers re your expertise/passion.

@KariWBlock: Jason, is there one question an entrepreneur should ask themselves before each tweet when beginning?