Meritus

Meritus Analytics is an analytics and Business Intelligence centre of excellence (ABICE) set up by the WPP through GroupM based out Bangalore, India.

Meritus services are focused on improving "Marketing Effectiveness” for its clients. Meritus services include marketing data management that helps in providing a view of all marketing KPIs and underlying investments; building statistical models; and dashboards for marketing decisions.

The Meritus team brings together a practice that leverages the best of domain understanding, statistical techniques and technology to provide best in class service in marketing analytics.