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Entering your work into a home building competition may benefit your business in more ways than you thought possible. With the recent announcement of the 2018 Builder’s Choice & Custom Home Design Awards now accepting entries, it opened the question … Continue reading →

With the new year comes new marketing strategies – here are a few quick tips for assessing the “health” of your YouTube channel and videos. It’s no secret that dynamic content, such as video, is some of the most viewed … Continue reading →

Just in time for the holidays, here are five tips for giving your customers something to celebrate this season. Holiday marketing seems to be earlier and earlier each year. Walk into any big-box store and Christmas trees and stockings are … Continue reading →

Small Business Saturday is happening November 25th, and you have just about one month to make it a profitable day for your business. When most of us think of Small Business Saturday (November 25, 2017), we think of a smaller … Continue reading →

Don’t let extra giveaways and promotional items sit in storage; use them to re-engage customers and invite new ones. Freebies – They are great for expos and conventions, but what about all of the leftovers? Giveaways are a great way … Continue reading →

The “Who”, “What” and “When” for cold calling success With social media taking over our phones, and our lives, it can be easy to rely on social networks alone for reaching our audience. Traditional and more costly methods for marketing … Continue reading →

Solid testimonials that are shared at the right time and place can boost sales and your business reputation. Many people will say that word of mouth referrals are the best referrals to get. When good things are being said about … Continue reading →

From direct mail to email blasts, here are a few ways to engage your audience and get them talking about your products and services How do you make someone open and email? How do you get them to read your … Continue reading →

Now that you have your leads from HBW, what next? How do you convert a lead to client? Let’s first start out by stating that there is no secret recipe or magic potion that will provide overnight results. A lead … Continue reading →

Home builders have many tools available to them for construction projects, but they may not be aware of the many tools available to them for video marketing. Although most contractors are not interested or have time to produce quality videos … Continue reading →