This white paper outlines a 4 step system which will encourage your service teams to generate leads for the existing sales forces, enabling you to create new revenues, improve client visibility for the sales organisations, and increase customer loyalty. Read to learn more.
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The report outlines a number of trends that are hindering the ability of companies to measure and increase Customer Lifestime Value (CLV), as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.
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Sending your staff and clients surveys shows that your organisation cares. Tying surveys directly to service tickets produces meaningful metrics. But you need to make sure you use a survey tool that goes beyond simply hosting a questionnaire; read for the other functionalities you could have.
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50% of consumers would be more likely to use retailers again if they were presented with personalised offers and information. That said so many businesses are missing out on the benefits, namely increased conversion, loyalty and revenue; this paper highlights what personalisation is.
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Every month, 6 billion hours of video are watched each month on YouTube. With this amount of video content being consumed and 60% of consumers stating a poor online video experience would dissuade them from engaging with a brand it is more important than ever that your videos are of high quality.
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This case study features Profusion, a digital marketing agency that wanted to more efficiently deliver their projects to customers. They implemented a shared collaboration platform to facilitate the sharing of knowledge and reduce project delivery times. Read to find out more.
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"Thirty-eight percent of respondents say that they increasingly prefer to access goods and services via subscription". This is an emerging trend in consumption and delivery models, with users preferring temporary access to goods or services, rather than purchasing outright. Read this study for more.
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As small firms grow they become complex. At some stage the accounting, ERP and CRM systems that served them well require an update. This data sheet lists the features and benefits available to Commercials 200 products, providing a quick way to make comparisons between it and others.
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This white paper will help you to understand the barriers to effective marketing to overcome and how to develop a data strategy that calls upon software tools to help you ensure you’re engaging with the right customers, with the right messages, to really make your marketing fly
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