How Small Businesses Can Use Twitter to Improve Customer RelationsTwitter has quickly become one of the most powerful mediums for small businesses to handle customer relations. At any hour, at any location, a customer can blog, Tweet or Facebook to air their grievances or sing praises of a business. And one bad comment that goes viral can significantly damage a company’s reputation and bottom line.

Entrepreneur Checklist: 4 Things to Do in May We are definitely moving through this year at a rapid pace. And, if you are entrepreneur, the hectic pace of life probably makes it feel as though time is flying by even faster. April’s entrepreneur checklist addressed a few items that would help you evaluate the first quarter of the year, and prepare for this, the second quarter.

Response: Is SEO DOA As a Core Marketing Strategy? Reuters posted an article yesterday entitled, “Is SEO DOA as a core marketing strategy?” and trust me, I know better than to respond and fuel attention to a writer who is either naive or trying to stir up the bee’s nest with a contrarian title. I suspect there may be a bit of both in this situation.

Brisbane Women is a free women in business network. We pride ourselves on providing interesting and valuable content for our members, all women in their own business and solo entrepreneurs. If you would like to contribute your own business articles or others that you have found of value, then please email mail@brisbanewoman.com with ‘Women in Business Update’ in the subject line. We will endeavour to publish and share this with our talented business network.

It costs more to lose women in science than keep them. An industry that loses its highly skilled workers when they take time out of the workforce is doomed to fail. Yet a successful scientific career relies on continuous research output – this practice is both unsustainable and unrealistic.

Small Business News: Entrepreneur Tips and TricksEntrepreneurs must wear many hats. Here are tips for just about all of them. Mastering various aspects of your business is an important aspect of what you do. Keep learning. Keep reading. Let this small business news roundup from Small Business Trends be your starting point.

Everything You Know About Entrepreneurship May Be Wrong.Perhaps you have an idea for a new business or your corporation is looking to grow into new areas. What should be your first step? Size the market? Write a business plan? Put together a pitch to raise funding? Start building your product?

The Man Behind Google Docs on Opportunities in the Cloud for Small BusinessJonathan Rochelle, 47, knows what Google can do for a small business. As group product manager for Google Docs, he is responsible for developing some of the Web giant's most innovative small-business software. Google Docs grew out of a Web spreadsheet company he started and sold to Google in 2005. Rochelle also plays an advisory role in Google's secretive process of acquiring startups.

Businesswomen urged to go it alone ONE of Australia's leading female executives has urged women to throw in their corporate jobs and start their own businesses if their talents are not being recognised.

What does she want? Same thing he's havingLet's get one thing straight: women want it just as much as men. Just as society has managed to shake off the shibboleth that women have lesser sexual desire than men, it's now time to also rid ourselves of the fantasy that women do not crave positions of power and influence as much as their male counterparts.

Brisbane Women is a free women in business network. We pride ourselves on providing interesting and valuable content for our members, all women in their own business and solo entrepreneurs. If you would like to contribute your own business articles or others that you have found of value, then please email mail@brisbanewoman.com with ‘Women in Business Update’ in the subject line. We will endeavour to publish and share this with our talented business network.

Female entrepreneurs and the 'lifestyle business' Over the past couple of decades we have seen a steady increase in the number of women becoming entrepreneurs. At Belmont University, for example, 45 percent of students studying entrepreneurship are women. Across the country, women now make up more than 40 percent of all entrepreneurs as well. While the number of women choosing an entrepreneurial career path is approaching that of their male counterparts, the factors that motivate or drive female entrepreneurs are often quite different.

New Book: Single. Women. Entrepreneurs. Women are now earning more, going to college and graduate schools more, and finding ways to become more indepedent. Also, according to the Kauffman Foundation, single, divorced and widowed women start more businesses as entrepreneurs than men in their respective categories.

Small Business News: What’s Your Brand? What’s your brand? Branding in small business can be the key to success. When marketing globally or locally, branding sets you apart. But there is much more to establishing a brand for yourself or your business than might at first meet the eye. In a world of infinite choices, it is one of the most important ways you can distinguish your business or yourself as an entrepreneur. Let the following roundup be your guide to the art and science branding for your small business.

7 Tips to a Better Small Business Website With the economy the way it is right now, many of us are looking for ways to improve our situation. For some that is starting a small business. In the internet age that means having your small business on the web with a business website. If you are going to be successful in your small business, you need an effective website that ranks high in the search engines. That means understanding search engine optimization and using it to your best ability. Here are seven tips that will help any business achieve better online search rankings:

Study: Small Businesses Favour Facebook. Facebook, with its 500 million active users and (unofficial) movie and books, is also quite the hit with small businesses, according to a new report. MerchantCircle found that Facebook is the favorite online marketing service of small businesses, and Facebook Places is doing quite well, too.

Brisbane Women is a free women in business network. We pride ourselves on providing interesting and valuable content for our members, all women in their own business and solo entrepreneurs. If you would like to contribute your own business articles or others that you have found of value, then please email mail@brisbanewoman.com with ‘Women in Business Update’ in the subject line. We will endeavour to publish and share this with our talented business network.

Top 10 Reasons Small Businesses Fail:One of the least understood aspects of entrepreneurship is why small businesses fail, and there’s a simple reason for the confusion: Most of the evidence comes from the entrepreneurs themselves.

Why So Many Men and Woman Fail In Affiliate Marketing: Much more and A lot more people today are lured into affiliate advertising and also you may be one of them. Indeed, affiliate advertising is among the most useful signifies of generating a full-time earnings by way of the web.

7 Reasons Why Internet Marketing Works Well For Women: Internet marketing, or marketing a product/business on the internet, is fast becoming a popular way to build a business. It appeals because you don’t need your own product to be successful, you have a market that shops while you sleep and you can work at your own pace.

Brand Yourself an Entrepreneur: The two major benefits of branding yourself an entrepreneur are 1) You give yourself a better chance of remaining with and growing in your current job or business, and 2) If you are forced to seek out new employment or self employment, your value-based entrepreneurial skills will serve you well in landing a better opportunity quickly and painlessly.

Brisbane Women is a free women in business network. We pride ourselves on providing interesting and valuable content for our members, all women in their own business and solo entrepreneurs. If you would like to contribute your own business articles or others that you have found of value to your business, then please email mail@brisbanewoman.com with 'Women in Business Update' in the subject line. We will endeavour to publish and share this with our talented business network.

If you ever see Kylie you will notice that she is ALWAYS wearing a beautiful dress, looks wonderful in glasses and – for such a dynamic hobnobber – somehow maintains a sweet, quiet humility…quite rare these days.

Perhaps it’s because Kylie’s a genuine enthusiast – rather than a big ‘me’ megaphone – that social marketing has worked well for spreading the word about Brisbane Woman. Read the full Social Media interview here!