the future in accident prevention

two brakes

one lever

simply clever

Our research shows 78% of consumers aren’t sure which lever controls the front brake and which lever controls the back brake on a traditional two-lever bike brake system.

SURESTOP brake system is designed to take the thinking out of braking by having a single brake lever control braking on both wheels. We believe this leads to a more enjoyable riding experience and added confidence when braking. Sometimes less really is more.

prevent head-over-handlebar and reduce stopping distance

Our research shows about 80% of consumers primarily use their right (rear brake), either because they are right handed, or are afraid of grabbing the left (front brake).

The SURESTOP brake system is designed to distribute the right amount of braking power to both wheels allowing you to stop faster while preventing head-over-handlebar accidents and front wheel skidding.

tested to perform

the SURESTOP brake system has been tested by independent 3rd party testing labs to back our claims and ensure durability of our products

Simpler

bike finder

see what our customers are saying

“Our job is to make riding fun. Simplifying bicycle controls and operation is one of the best ways to guarantee grins. The SureStop braking system accomplishes just that: it’s simpler to operate than standard two lever braking systems while offering improved braking performance for a safer, more controlled, more fun ride.”

Greg Webber

“The Schwinn brand prides itself on making riding easy and fun, and that’s exactly what SureStop technology does. We are proud to be the mass-market leader on this and bring an important innovation to our customers”

Joe Werwie

Senior Director Walmart Product, Schwinn Bikes

“I also like this bike because it came with a SureStop brake set-up which has proven to be a nice safety feature. As a former development engineer I’m impressed with the SureStop brake technology. The inventors recognized a long-standing problem with typical bicycle brakes and used innovative design to solve the problem. The technology works. I know because I recently had someone step right in front of my bike as I was traveling downhill at about 25-30 mph. My bike stopped quickly, safely, and without any tendency to pitch forward. The SureStop applies the rear brake first and then the front brake. All bikes should have this safety feature.”