This line of beer from South Street Brewery looks like a fanciful tale that’s come to life from a children’s storybook. These specialty brews were designed by Watermark Design and each one seems to divulge a little bit more of a narrative that engages consumers in a haunting and intriguing way.

“South Street Brewery is an approachable brand that highlights playful illustrations with bright splashes of color. The reserve tier, The Barstools and Dreamers Series, encompasses 12oz. seasonal carriers and a 750mL specialty line. Embellishments such as individualized hand lettered titles and metallic foiled stock elevate the tier as a whole. Fine, ethereal line work surrounds each central illustration to evoke a flowing, whimsical aesthetic and underscores how the diecut transitions across the label.”

Against a black bottle, the dazzling colors used on the labels stands out, and a slightly pearly finish adds to the dream-like state it is trying to evoke. Each one stands alone, but brought together the series truly shines. The back of the label tells the buyers a little bit more about the beverage, using a sense of humor that will appeal to millennials and other young, adventurous beer drinkers.

Buffalo Bill's Brewery

What’s not to love about these charming and unique beer bottles from Bay Area’s Buffalo Bill's Brewery? Each one has a distinct font, image, and plays a small part in creating an overall vision for the brewery.

London Fields Brewery

Edgy, modern, and bold. London Fields Brewery is a line of beer that’s sure to be noticed. Designed by The Plant London, the lagers and IPAs needed to position itself as a premium craft beer choice for all of London and the United Kingdom.

Dogfish Head Craft Brewery

Dogfish Head first opened in 1995, and it had the unique distinction of being the smallest brewery in the country. Innovation has always been at the heart of this off-centered brand, aiming to make truly unique beer options with the finest barley and hops using culinary ingredients from all around the world.