When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science.

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Publisher's Summary

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame

Telling the Story

Revealing the Intrigue

Offering the Prize

Nailing the Hookpoint

Getting a Decision

One truly great pitch can improve your career, make you a lot of money - and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you’ll have more funding and support than you ever thought possible.

I love the fact that the information and methods outlined really do track with actual science, and if you wanted you could pick up any piece of research on Neuro or Behavioral Economics and verify the concepts Oren is talking about.

Who was your favorite character and why?

My favorite character in this book isn't a character at all, but the pace this book takes. Oren blasts through his ideas in a way that literally keeps you on the edge of your seat, but is clear, concise, and doesn't gloss over the "good stuff". For a business book, this was a new one for me... normally I listen to books during my commute, but with this one I found myself leaving earlier in the morning and sitting in the parking lot upon arrival trying to will myself to stop.

What about Oren Klaff’s performance did you like?

Oren's energy and presence gives a voice and power to his book that I don't think could have been achieved had he hired someone else to do the recording.

Any additional comments?

My initial reaction to Oren's personality and reading of this book wasn't good. He comes across loud, arrogant, and completely enamored with himself... With that being said, by the time you get to the end it feels right and fits. The book isn't about doing things the way they've been done before, and by telling the story the way he does he sets that frame and carries it through to the end.I highly recommend this book, and was already recommending it to people before I was finished. It's a fantastic method built and real science, and I can't wait to start incorporating it into my own strategies.

Where does Pitch Anything rank among all the audiobooks you’ve listened to so far?

Out of my entire library this book resides in the top 10.

What other book might you compare Pitch Anything to and why?

If Chip and Dan Heath's "Made to Stick" is the "stickiness" of an idea, then "Pitch Anything" is the "applicator". Metaphorically, these two books combine to create the "PostIt Note" of goal driven idea sharing.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

I did...and I harnessed the material two days later when pitching my CEO on a new business idea.

Any additional comments?

This book is not about selling. It is about reaching your audience in a way that harnesses the neuroscience behind how we receive and respond to new information. I should also mention that I was able to speak personally with Oren Klaff before pitching my CEO. He responded to my request for help in less than 48 hrs of my email. His intuitive understanding of my issue was spot on, and his advice was sincere and extremely helpful.

This book is way more than that. It covers aspects of business and sales, but the concepts can be used in your personal life too. I bought it because it was recommended by Internet Business Mastery. I loved it even though I do not pitch. I am developing a product and will be using the techniques Oren describes to help me find investors.

One thing I didnt like was the narration. It was boring and tedious and lacked emotion. Weird also listening to someone read exactly from the book without modifying for the audio audience, you will notice what I mean when you buy it. Thankfully the content is brilliant.

Highly recommended this book if you are an entreprenuer or business owner wanting to learn about human nature and how to identify situations where you could produce a better outcome or the outcome you want.

There is also a complimentary monthly membership program that Oren has setup to support any further learnings.

Who was your favorite character and why?

Oren because he has the credibility and done his research to back his findings.

What three words best describe Stephen Bowlby’s performance?

Not that impressed, boring and lacked emotion. Also think when someone is reading a book that is a recollection of the author and you know they are not the author that maybe they should consider modifying the narration just slightly. As with some of the references in the book that don't make sense in an audio.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

I was really impressed and had never thought of human interaction in this way.

I'm in Sales, I've listened to a LOT of sales strategy and business books. I got more value in the first 7 minutes, than I have in hours and hours of other business books. 7 minutes in, and I was like OMG this is huge..This is a road map, a repeatable method to follow, to get more sales.

Just finished listening to the Audio version of Pitch Anything, and started re-listening to it again. Very informative, I've already started implementing what I'm learning. Thank you Oren for all the time and effort you put into learning and sharing this method.

You want to be "That Sales Pro" That everyone compares success too? -Then get this book, and use it.

This is the way it should be done. Fun, exciting, professional and short. Oren Klaff knows his stuff and narrates his own work with passion and zeal. I believe his technique will work and I am taking on board his techniques, philosophy and methods, although I will do it with my unique style. I never wanted to be a salesman, but this book has given me the idea that I can do it, do it right and keep to my ideals. I don't recommend you listen to this book as I am not sure I want everybody out there to know this, but then again, bad pitches are such a waste of time. You still have to do your work to get your presentation right and know your stuff, but this book will give you a method that will work wonders, in my belief.

The concept is you can pitch anything by seizing the moment and dominating the meeting. I've sold millions of dollars of new technology to companies like Walmart, Walgreen, and Deluxe and I never met a buyer like Oren describes. If the product (or concept) makes economic sense, you don't need a gimmick.

What do you think your next listen will be?

Currently I'm into web marketing and communication.

Did Oren Klaff do a good job differentiating all the characters? How?

This is nonfiction. What characters?

You didn’t love this book... but did it have any redeeming qualities?

Even if I disagree with the author, listening still sharpens my skills.

This is a fluff piece of BS where the author is way over confident and list a collection of tips and tricks to give a presentation. But in the end it is a mismatch with the way people buy today and misleading.

I barely learnt anything - the long pointless stories just made me switch off

What reaction did this book spark in you? Anger, sadness, disappointment?

Indifference

3 of 3 people found this review helpful

Marko Laving

Viimsi, Estonia

1/8/15

Overall

Performance

Story

"super method. must practice."

Explains many of my past success and failure situations. A must read book for every person, not only sales people.

1 of 1 people found this review helpful

profstone

1/7/15

Overall

Performance

Story

"Fascinating and potentially life changing"

Fascinating from beginning to end and for anyone who has ever expended serious effort to be more successful, either in life or business, but never quite managed to figure it out, this book may be what you are looking for.

1 of 1 people found this review helpful

hollegar

Poznan, Poland

12/1/13

Overall

Performance

Story

"Very good book"

What did you like most about Pitch Anything?

This book is very good in terms of showing how to pitch. You could learn many new techniques. Especialy the frame control.

1 of 1 people found this review helpful

Lukasz Hawro

3/26/15

Overall

Performance

Story

"Excellent for any social encounter"

I've expected another sales book telling me how to use this trick or that line and a lot of hoopla in between... Instead I was quickly engaged in a fantastic story of one of the best delivered social encountering teaching books I've read/listened so far. And what is more important - Oren's idea goes so much beyond simple sales method it can be used in literally any social situation.Everyone should listen to that book.

0 of 0 people found this review helpful

Matt

3/19/15

Overall

"Incredible"

Dropped everything to learn the methods as soon as I heard the first few lines. Needed to know this asap!!!

0 of 0 people found this review helpful

Simon

3/3/15

Overall

Performance

Story

"Lifechanging knowledge!"

It really sums up why some sellers are horrible, and some you dont even know just sold you their idea

0 of 0 people found this review helpful

Derrick

2/23/15

Overall

Performance

Story

"Good but a bit over dramatic"

I found this book useful, but it involves quite a bit of reading between the lines. In parts the author gets carried away with his grandeur. The narrative can be instructive, but the tone of the book is not instructional, a double edged sword. I would recommend but not to be taken literally as an instructive manual of sales.

0 of 0 people found this review helpful

Jason

2/19/15

Overall

Performance

Story

"mind blowing"

this book completely changed the way I deal with potential customers. My life has changed.

0 of 0 people found this review helpful

Roy

2/11/15

Overall

"Pay attention and you'll learn a lot!"

Great book, easy to understand and tons to learn! I'd suggest you buy this book if you would like to polish you pitching skills.

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