We're lead generation specialists

Our marketing, business and design community are passionate about helping your business grow

Lead Generation

If you’re tired of chasing new prospects and frustrated with inconsistent sales results, then our lead generation service is just for you.

At Bright Owl Marketing, we have the best lead generation experts that combine traditional direct marketing with website marketing. We get on the phone, we take calls from prospects, we send emails and help your prospective customers find your website all under the same campaign.

We are not your traditional call centre. We are lead generation experts that can customise any campaign using a combination of offline and online multichannel marketing to help maximise your return on investment. This means you will receive:

A continuous pipeline of qualified sales opportunities

Improved sales team effectiveness which means more targeted selling time

We have specific services that can be completely tailored to your lead generation and sales requirements and suitable for most business who operate in a complex sales environment. We can also use a combination of telemarketing, SEO, Google Adwords, digital marketing and much more to create one powerful multi channel lead generation strategy.

Email List Builder

Lead Starter Campaign

25 telesales hrs over 2 weeks. 50 qualified prospects, guaranteed!

Our Lead Starter Campaign is ideal for clients that want to test the outbound lead generation to see if it’s right for their business, which would typically experience complex selling environments requiring a more consultative and lead nurturing approach.

The benefits of using the Lead Starter Campaign will allow you to:

Create faster sales cycles and more sales opportunities

Gain competitive advantage

Focus on your core service

Lower business development overheads

Gain market intelligence

Set the foundations for long term lead generation success

We use the following to help qualify a prospect:

Customer profiling to understand your target market

Marketing data lists to identify your key prospects

Outbound telemarketing to reach prospects

Email template creation

eMarketing and tools to monitor prospect activity

Content Development Strategy

5 Questions answered to help qualify your customers

Set call-back times for your team to re-engage

Permission based marketing methodology

Email opt-in confirmation

What is a qualified prospect?

A confirmation that the prospect is the right decision maker, opt-in email address, permission to contact again, call back date and a minimum of 5 qualified questions answered. A qualified prospect can be customised to suit individual business needs and is a great way to make sure your time invested in marketing is always hitting the right decision makers.

Receive Ongoing Lead Nurturing Support

Another benefit of our specialised lead generation service is that you can maintain the relationship with your new customers while reducing wasted internal resources chasing long term prospects by introducing a strategy that delivers relevant content and timely phone conversations.

Lead nurturing is the process of building relationships with qualified prospects that are not providing a short terms sales opportunity for your sales team.

The added benefits mean that you build more trust with your longer term prospects, develop stronger sales pipelines and more consistency with marketing messages being delivered.

Lead Power Campaign

Our Lead Power Campaign is ideal for clients that want to test the outbound lead generation to see if it’s right for their business, which would typically experience complex selling environments requiring a more consultative and lead nurturing approach.

The benefits of using the Lead Power Campaign will allow you to:

Create faster sales cycles and more sales opportunities

Gain competitive advantage

Focus on your core service

Lower business development overheads

Gain market intelligence

Set the foundations for long term lead generation success

We use the following to help qualify a prospect:

Customer profiling to understand your target market

Marketing data lists to identify your key prospects

Outbound telemarketing to reach prospects

Email template creation

eMarketing and tools to monitor prospect activity

Content Development Strategy

5 Questions answered to help qualify your customers

Set call-back times for your team to re-engage

Permission based marketing methodology

Email opt-in confirmation

What is a qualified prospect?

A confirmation that the prospect is the right decision maker, opt-in email address, permission to contact again, call back date and a minimum of 5 qualified questions answered. A qualified prospect can be customised to suit individual business needs and is a great way to make sure your time invested in marketing is always hitting the right decision makers.

Receive Ongoing Lead Nurturing Support

Another benefit of our specialised lead generation service is that you can maintain the relationship with your new customers while reducing wasted internal resources chasing long term prospects by introducing a strategy that delivers relevant content and timely phone conversations.

Lead nurturing is the process of building relationships with qualified prospects that are not providing a short terms sales opportunity for your sales team.

The added benefits mean that you build more trust with your longer term prospects, develop stronger sales pipelines and more consistency with marketing messages being delivered.

Raving Fans

Marketing Consultant – Business to Business

I worked with Joanne for two years and admired her passion and commitment to providing excellent service for internal and external stakeholders. She has the ability to understand complex business issues and create sound strategic marketing plans that delivers results.

Bendigo Marketing Consultants

I would like to thank Craig from Bright Owl Marketing for all his help over the last year. When we look at where we were a year ago, and look out how our marketing department has developed under the guidance of Craig it is great to see how much...

Marketing Consulting – Business & Technology

Virginia has run Indice’s marketing communications for the past two years, developing and implementing campaigns within our rapidly growing, Australian-born but internationally-based tech company. Under Virginia’s supervision, Indice’s marketing material, e-newsletters and events have become more effective, efficient and professional. Indice’s website, which Virginia developed and implemented, has become an...

Marketing Consulting & Plans

All I can say is that your marketing plan was just the thing I needed to kick start my business to the next level. It was detailed and actionable, and I love how you summarised everything so concisely – a constant reminder for everything I have to achieve over...

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About Us

Bright Owl Marketing provide results-focused and affordable marketing consultants and support services for start-ups, small to medium sized businesses to help boost their leads, sales and profits. Just think of us as your outsourced marketing department, freeing you to concentrate on running your business without worrying about where your next enquiry or sale will come from.