Faster AMP ad landing page support from AdWords

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By Vamsee Jasti

Product Manager, AMP Project

Today, AdWords announced support for AMP page delivery from the Google AMP Cache. As a result, advertisers who use AMP pages as ad landing pages in Adwords can expect those landing pages to load near-instantly.

This launch, along with all the other recently launched features in AMP like forms, dynamic content and robust analytics support, makes AMP the perfect tool for advertisers. This allows advertisers to give their users a faster, better experience which correlates with higher conversion rates (1).