We are a fast-moving consulting firm that helps companies, industries and
countries better compete in the global marketplace. Our work focuses on
research-based strategy matching client capabilities with market needs thereby
matching what you can do with what the customer is looking for. It's a logical
and winning combination.

How often do we make decisions based on our own internal beliefs only to find
that the market never felt that way at all? As the old phrase goes, we simply fail
to see the forest for the trees... time and time again. The Corporate Myopia Blog
explores situations that may have gone better had someone stopped to ask what
the long-term vision, mission or strategy is and whether current events really are
valid to long-term direction.

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Posts tagged with Selfie

Everybody knows Christmas can be a challenging time. Gifts, parties, family, travel, decorations, cards all can present vexing problems to solve every year. For me, an appropriate card is probably the toughest thing I face. Every year, my friend George and I develop a cartoon to use as our card and it’s not easy.

You see on the side, we’re cartoonists or I should say a cartoon team. George draws and I write except when he draws and write or I change his drawings with photoshop and write or he draws and his wife writes or my wife and kids make suggestions. But however it’s done, we come up with a collaborative effort every year that goes on our website GigundoIndustries.com

No doubt you’ve heard of Gigundo Industries, the largest, non-existent, virtual company in the world. If not, you better visit the website as soon as possible for there are hundreds of cartoons there for you to peruse and even buy.

In a way, creating cartoons is similar to writing strategy. You take a complex set of facts and distill them down into something simple that cuts through the clutter. Only with cartoons, you place that simple statement in an unusual setting such as a psychiatrist’s office, caveman times, a prison, the North Pole or Santa’s workshop.

There was so much news this year that was fodder for our a year-end card. Off course, most prominent and recent in our minds was the malfunctioning of healthcare.gov and that led to an idea that really didn’t require any drawing at all.

But we quickly nixed that idea because who could possibly make jokes about their government failing at something, let alone Santa? I mean nobody wants the government to fail. Right? Yeah, right.

So then we moved on to the saga and embarrassment of Edward Snowden and the NSA snooping and came up with this:

But not exactly an uplifting story and we were looking for something more upbeat. So we moved on to a couple of positive stories. First, the extraordinary first-ever resignation of a Pope got us wondering if that could ever happen to Santa.

Then came the idea that the battle for gay marriage might even have reached the North Pole. (No, this is not for you people at Fox News who think gay marriage may as well allow us to marry a goat. Who’d marry a goat anyway?)

We just weren’t satisfied yet and then read the news that “Selfie” was the word of the year and would enter the Mirriam-Webster Dictionary. Santa can get in on that too.

Finally, we hit upon it, an idea that would really take us into the future but have that bit of mixed message that might cause us to wonder whether things are as they should be. 2013 also became the year of the drone, for both reasons that frighten us and, thanks to Amazon.com, frighten us. Just think if Santa employed some new technology.

That’s our holiday collection for 2013. They’ll all go up on our site at GigundoIndustries.com soon. Let me know which you like best. Now, it’s back to my day job. Everyone at Futureshift and GigundoIndustries.com wishes you the best of Christmas holidays and a great 2014.

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Speed to Market

Stanford University Business School did a comparative study years ago on major factors that lead to a company's success. They studied an equal number of companies that had new business ideas. One group insisted on holding back until they felt they had perfected their product. The other felt their product was a little more than half ready but put it out to market early. The results a year later were startling. A significantly higher percentage of companies that went to market as soon as possible were well on their way to viability and profitability. Conversely, a significantly higher number of companies that thought they had perfected their product had failed or were heading in that direction. The reason? Immediate market feedback gave those companies that rushed to market the knowledge to better attune their products to market needs. The other companies had already used up their resources to apply to ongoing product improvement. Speed to market also applies to marketing campaigns. Quick to research, get feedback and adapt messaging makes for more successful campaigns. Velocity is a key factor in business success both for operations and marketing