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Paul Schwarz

Managing Director, En Route Media

Spend more on human capital

Invest in good people right from the start. Be ready to spend more on human capital than you originally anticipated. You can bootstrap anywhere, but not when it comes to building the perfect team. Keep in mind, though, that the order of priorities should be fit and then experience. If you find someone, who fits into your culture perfectly and can add tremendous firing power to your team, do not hesitate even for a second to hire him/her.