Archives for July 2017

Hi, my name is Dave and I’m going to talk to you about “how to get more people to your website” maybe your a newbie to the world of affiliate marketing or maybe you are well seasoned and just looking for fresh ideas. Either way I know you will find this content of interest to you! This article is focused on SEO (search engine optimization) and how to get free traffic to your website.

SEO

Let’s talk a little about search engine optimization (SEO). This is where you optimize your site for higher rankings in the search engines, this method is known as obtaining organic traffic to your site. I like the idea of getting more people to my website for free because it’s a challenge and involves implementing a number of techniques when done correctly will mean getting high rankings in the serps (search engine results page). The end result will be a lot of traffic to your website.

Keyword

There are a number of things you can do to achieve good SEO, let’s start with where to put your keyword, ideally you should have your keyword that you are trying to rank for in your main title. This does’nt mean it has to be just your keyword in there, just make sure your keyword is part of your title.

Also you should have your keyword in the first paragraph of your post, after that it is a matter of writing genuine content that is relevent to what your title suggests, as a result of this the search engines will pick up other keywords just as a matter of you writing naturally, these keywords are known as LSI (latent semantic indexing) keywords.

Don’t over use your keyword in your article as this could be seen as keyword spaming and you could be punished for this by google.

Meta Title

On the subject of titles your meta title is something that you should optimize for the search engines and also for your audience.

Take a look at the image below!

This is a screenshot from the serps, (search engine result page). When somebody googles “best way to learn affiliate marketing” or another related keyword this is the content they will get, so it is best if you have this optimized. Outlined in blue is the meta title, this information you have control over which means you can write your own words here, you can use 55 characters in your meta title so you should enter your post/page title here, and you will probably have room for a short snippet of text something that will capture the attention of the reader.

Meta Description

Take a look at the image below.

This area outlined in red is your meta description. This should also include your title, if you notice in the description above google has high-lighted the title by putting it in bold, “best way to learn affiliate marketing”. The description area has space for 155 characters so you should utilize this space to gain an advantage over your competitors. This can be achieved by entering a short message outlining what your website has to offer and how it will help by providing the necessary information that your audience requires.

This will help your audience to get a better understanding what your article is all about and improve your seo.

By filling in your meta title and description you are helping with your rankings as the search engine bots will take note of this when they scan your site. Otherwise the search engines will auto-fill this for you with a snippet of text taken from your content, and this may not be the snippet you want as the first impression of your website.

Headings

Your main title should be a H1, after that you can use H2 or H3 headings to define the different topics throughout your article, also don’t be afraid to break up your content into short paragraphs, this looks better and makes it easier for your audience to digest.

Images

Adding images is something that is also important. But remember they must be images that are relevant to your content, something that will give your audience more insight into what your talking about, “a picture paints a thousand words” this is so true, a good image says it all. Make sure your images are wrapped around text so that you get a professional looking site.

Alt tag

Into your image you need to add an alt tag. This is a description in a few words of what the image is about, it will help with visually impaired people that may be receiving your content via audio.

This will be picked up by the search engines that scan your site and may give a boost in rankings.

The screenshot on the right shows where you can add this description, this window will open when you are adding an image, you should also add the same into the title area just under the url.

If you want to elaborate further you can fill in more text in the description area just below the alt text.

Links

There will be areas throughout your site where you will want to link to other content. An Internal link is where you link to another page on your site. This can be used to make easy navigation for your readers to gain more access to your content, it is important that the link leads to content that is relevant to the subject in hand.

An external link is a link going outside your site such as a link to wikipedia or an authority site. This will give your readers the chance to explore relevant information outside your site from your site.

A deep link is a link leading back to your site, such as a link from social media back to your site. This is a great way to get more traffic to your site.

All links that are done properly will help with SEO (search engine optimization).

Call To Action

A call to action (CTA) is what you should have at the end of your page. A call to action is what you tell your audience to do next, in other words instructions on what action they should take to advance to the next stage.

This is important because you don’t want your audience lost for direction when they get to the end of your article.

This is important from a readers point of view because there’s nothing more frustrating than getting to the end of an article and not having all the answers and not knowing where to go to find them.

It’s also important from your point of view because you want your readers to follow a particular path in order to achieve the end goal that you have set out for them.

On page SEO

All of the above content is “on page SEO”. The other type of SEO is, yes you guessed it.. “off page SEO”. This may sound obvious, but, on page SEO is all the work that you do on your website and off page SEO is work done outside your website but connects back to your site, such as posting on social media etc.

So let’s now take a look at some off page seo.

Social Media

Social media is the fastest way to get the word out there relating to anything these days. There are a lot of networks to choose from.. should you opt for paid ad’s on facebook? or just take the time to build your network of followers? The latter is probably more sustainable and is probably the best route to take, nothing wrong with promoting on facebook, but I think google+ has everything facebook has to offer and more, take a look at this extract from wikipedia

Google+

I think the number 1 choice has to be google+. Why google+?.. well, simply because google owns google+ and google is the largest of the search engines and this is where you want to be ranked on the first page of google for your particular keyword.

In other words what you do in google+ will be noted by google and result in you getting a boost in the right direction, assuming you are putting content on there that is relevant to your website of course.

If you don’t already have an account on google+ then I think setting one up would be very beneficial, it won’t take that long to actually start building a circle of followers, then grow it from there by posting regular content, this will help in a number of ways:

By growing your circle in google+

By getting better rankings in the search engines.

By increasing traffic to your website.

All social media outlets will help get the word out there, so if you are currently using some social media outlet that is working well for you.. then great, keep up the good work, but google+ will defently be an advantage so get this up and running and get social.

Fetch as google

Now that you have carried out all the necessary tasks to optimize your site for the search engines it is time to let google know about it. This is where fetch as google comes into play. Fetch as google is a tool inside google search console that you can use to let google know that you have created some wonderful new content, this results in google scaning your site and giving a boost to your rankings. The best part is that this tool is completely free!

That’s it for now folks.. remember implementing all of the above is important for SEO, this is how I get rankings in the search engines and now you can do this for all of your posts and pages. If you have any questions or comments please leave them below, I would love to hear your thoughts..

Dave.

I joined a community some time back that gave me the confidence and knowledge to progress in the internet marketing business. You can join this community and start to build your business with confidence.

Learning how to start with affiliate marketing can be a challenge because it’s not easy to find that genuine information that will lead you in the right direction to becoming successful. When I started online it took a lot of time before I stopped going around in circles and found the information that would lead me to becoming successful online.

It is my intention to help you find the correct path in as short a time as possible without the stress of having to sift through all the misinformation that’s out there. I hope the following content will help to get you on the correct path.

What is Affiliate Marketing?

Lets start with what afifliate marketing is all about. Affiliate marketing is a process where you earn revenue through commissions. To give a simple explaination let’s use amazon as an example.. amazon has a good affiliate programme called amazon associates with thousands of products to offer.

You will begin by setting up a website that provides information on a particular product or series of products with a link leading to amazon, this link will be provided by amazon and when somebody clicks on this link and purchases the product then you earn a commission from amazon.

The Process:

Choose an Interest

Build a website

Get visitors

Earn revenue

Choose an Interest

To start with affiliate marketing you need to have something to promote, this is called a niche. For some that start with affiliate marketing they already know what they want to promote. This makes it easier to get started, it’s one less thing to figure out because a lot of folks find it difficult to decide on a niche as you can promote just about anything on the planet.

If you have no idea what niche to get involved in then have a think about this!

What are you passionate about? what are your interests, hobbies etc.. if you can find something that you are interested in then it will be much easier to work within this niche because you most likely will have a lot of knowledge about it or if not then you will find it much easier to gain knowledge in an industry that you are passionate about.

When you have a niche in mind let’s take a look at it’s potential. Is it something that runs deep? meaning can you create lots of content about it. You need to be able to create enough content that will captivate and educate your audience, this in most cases will involve writhing article after article to keep your readers engaged and give them the necessary information that they desire.

It is vitally important that the content you provide is genuine and has relevance to your audience, you must build trust and believe in the product that you promote in order to build an authority website.

Another aspect of your niche to look at is it’s potential to earn revenue, after all earning revenue is what affiliate marketing is all about.

There are millions of products being promoted every day.. where too find find an affiliate programme that suits you?

Amazon we mentioned earlier is a good place to start, they offer up to 10% commission on products. This is where some research needs to be done on your part to see if they offer products related to your niche or maybe you have another affiliate programme in mind there are lots of them out there. just be sure you believe and stand behind what you promote. we’ll talk more about affiliate Programmes later.

Build a Website

Building a website will be all part of the process and while it consists of a lot of work it actually can be fun when you see it all come together. It’s actually not that difficult to set up your own website these days. Your website will be the engine of your business. WordPress is an excellent platform to set up your website, it’s the one that I use and recommend.. ==>

There are a few things that you will need in order to build you website:

Hosting is something that you will need in order to get your website up and running, but not to worry there are lots of places to host your site and I will be recommending my number 1 choice a little later.

A domain name or otherwise known as the URL of your website is something that you will have to choose. This should be somehting related to your niche, for e.g. if your niche is in weight loss then weightloss.com would be a good one but probably not available. .com is best when choosing a domain but depending on the niche you might have to be creative to come up with a suitable name that’s not already taken.. but sure it would be no fun without a challenge!

Choosing a theme should’nt be something complicated, there are free themes and paid themes. A few things to look out for when choosing a theme. A theme should have good support so if something goes wrong you can call upon the provider for advice to put it right. You should be able to customize it in order to change the layout to give you a professional looking site.

Get visitors

Getting visitors otherwise known as traffic is crucial for your web business. Without traffic to your website you do not have a business. The best way to achieve this is to generate organic traffic, this method is achieved by getting ranked in the search engines the natural way. This is achieved by a method known as SEO (search engine optimization).

Other methods to get traffic would be paid adverts through google. facebook etc.. but we’ll discuss this in more detail at a later stage!

Earn revenue

This part of affiliate marketing will eventually happen, earning revenue is when all your hard work pays off. When you start to make money from your onlne business it’s a wonderful feeling, it’s realizing for the first time that you can actually do this.. and make a living from your own home or where ever you feel like, all you need is your laptop and an Internet connection.

Once you have the know how then it is possible to have many streams of income, you can try different niche’s or stay within one niche, or even make a full time living from just one segment of one niche.

Content is key

You can have the best looking website on the planet but without genuine content it won’t be of any benefit to your audience, if it’s no benefit to your audience then it’s no benefit to you because your website won’t get ranked in the search engines.

Writing content will be the main creation of your website, therefore it is important that you have good knowledge of your niche so that you can write article after article and be able to provide genuine information and also answer any queries that your readers may put your way.

Learn my method here!

When I started with affiliate marketing I found it difficult to get honest information so that I could go in the right direction. it took me a long time to sift through misleading information to get to where I could learn the skills required to make a living online. This should and does not have to be the case.

I joined a community called WA (wealthy affiliate). It is within this community that I learned the skills to make a full time living online. WA was started by two canadian guys (Kyle & Carson) back in 2005, they have built a wonderful community of online marketers that help one another in the world of online marketing. I have to say from my own experience that wealthy affiliate offers the best level of training and support in the industry.

There is a Free membership to get started with two free websites to get you up and running, then you can continue with that membership for free or join the premium membership which is $49 per month. The premium membership offers a lot for your money.. you will get hosting, training, access to a keyword tool, live chat, live video classes, support and much more on an on going basis.

Taking action and moving in the right direction will mean getting your online business up and running. I’m here to help.. any questions please drop them below.. and remember ==>Taking Action = Results.