Designing for the Forgotten User: Aesthetics and UX in the Editorial Platform

35:02with John McKinney & Tim Boisvert

When building an editorial platform for a high-volume content site, designers and developers often overlook the needs of a very important audience: the content creators and editors themselves. It’s no secret that there is a disconnect between users and developers. When content managers hear the term “CMS,” they think of the front page of the New York Times. CMS developers, on the other hand, think of large blocks of interrelated text and media data. This session will discuss the reality of modern editorial content management, open designers’ minds to the needs of a critical group of target users, and introduce best practices for achieving simple, precise, and functional CMS design that appeals equally to both content creators and developers.