WATCH: Harry Styles goes topless in One Direction’s Live While We’re Young video

Harry Styles and his band mates certainly know how to get everyone’s attention and it’s all about removing their shirts

Harry Styles is doing nothing to detract from his heartthrob status as he and the rest of One Direction debut the video for their latest single, Live While We’re Young. And the boys certainly know how receive plenty of publicity as they’ve craftily caught our attention by baring their chests.

Amidst reports that Harry is enjoying a romance with Natalie Imbruglia (after they were spotted at breakfast together the morning after James Corden’s wedding) he is now hitting headlines thanks to his bare torso in the new music video.

Eager One Direction fans will have to patiently wait until the end of the video to see the curly-haired singer take off his top and splash around in an inflatable pool. His topless efforts are matched by band mate Niall Horan who also has no qualms in there being a close-up of his shirtless body.

It may be an obvious ploy to get girls (and women too) playing the video but it’s one that we can’t help but applaud.

Watch One Direction’s Live While We’re Young

http://www.youtube.com/watch?v=e8DADWyHkwk

What do you think of One Direction’s video? Is Harry Styles your guilty crush? Would you prefer the boys to cover up? Let us know below.

By submitting your details, you will also receive emails from Time Inc. UK, publisher of Marie Claire and other iconic brands about its goods and services, and those of its carefully selected third parties. Please tick here if you’d prefer not to hear about:

Time Inc.'s goods & services, including all the latest news, great deals and offers