Flying in style for most people means an upgrade to first class. But for the super rich, flying in style means plush white leather seats, where the term "leg room" has lost its meaning. In a collaboration between luxury car company Mercedes-Benz and ...

Mercedes has chosen a novel way to promote its Magic Body Control feature. The technology is likened to a chicken dancing to Diana Ross' "Upside Down" in a new ad that has racked up close to 1.5 million views in three days and is racing up Unruly's v...

In-car navigation systems are invaluable ways to help you reach your destination. What if that same level of convenience helped you navigate after getting out of the car? Mercedes-Benz and Google are working on it. A new type of “door-to-door navigat...

We've seen QR codes being incorporated into all kinds of things, from billboards to toilet paper to beer bottles. Now, German automaker Mercedes-Benz will incorporate those scannable, black-and-white square codes in its cars -- all to help save lives...

Mercedes swaggered into the Paris Motor Show this week, offering up its formidable Electric Mercedes Benz SLS AMG which it says is the world's most powerful series production electric car. Mercedes aficionados will recognize the exterior of this elec...

Technology turned toward higher-performance this week, where we found faster wireless broadband, computerized cars that will help you drive more safely, a high-performance keyboard for iPad, and a near-miraculous battery that could last three times l...

When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible. We have video. In this clever publicity stunt, Mercedes wanted to emphasize th...

Luxury carmaker Mercedes-Benz unveiled plans to integrate Apple’s Siri into its A-Class electronics system that would allow drivers access to their iPhone apps using voice commands. The program, called the Drive Kit Plus will work in conjunction with...

This CES Video is presented by Wendy's, where $1 gets you more. Show what you can do with $1 on Facebook during the Wendy's Value Challenge! No purchase necessary. Enter by 1/22/12. To enter and for Official Rules, visit www.facebook.com/wendys. Face...

You might think this Mercedes F125 is an outlandish car, and you'd be right. The combination hydrogen fuel-cell and plug-in hybrid electric car is Mercedes-Benz's vision of what cars might be like in the year 2025, when fuel is scarce, fuel-cell powe...

Mercedes is the latest automaker -- and likely the only one in the U.S. -- to experiment with computer- and smartphone-less Facebook checkins via RFID. The carmaker has set up 10 kiosks at the PGA Championship in Atlanta. Some 25,000 people have also...

The Mercedes A-Class was once a stubby mini-MPV (multi-purpose vehicle), but now it's the hatchback of the future. Behold, the Mercedes-Benz Concept A-Class. This is one cool car. What really caught our eyes is that dash-mounted tablet, along with th...

Mercedes is adding some social media muscle to a planned 60-second Super Bowl TV spot with a program seeking "Twitter-savvy" auto enthusiasts to race across country to the game in Dallas. The automaker worked with online casting site GotCast, looking...

Samir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter. One of the biggest misconceptions by brand managers is th...

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