About William M. Hans

“We build brands right from the start”

William M. Hans

Creative Director / Designer

Hans Design is a Design Agency. We create, design, and enhance distinctive brands from Northbrook to Denmark.

We are committed to excellence in design and communications. We are great team players who know how to work together to create a positive brand experience in print and electronic media. We are always positive, on-task, and on-budget.

Working with Hans Design you will get a remarkable identity, brochure, and web site with a graphic design partner to support your business goals for existing business and new growth.

We work for start-ups to Fortune 5oo companies from Northbrook to Denmark. I look forward to meeting and discussing your design and marketing needs. Thank you for including Hans Design in this great opportunity to build your business.

Hans Design :: Transcending the Ordinary for 40 years.

Success Stories

2017: Dynaudio
We started the year adding Dynaudio Corporation a Danish Speaker manufacturer. Our marketing and design experience for Jamo USA made this a great fit for Hans Design. We are able to create the “In-Surface” speaker brand for Dynaudio USA and produced high quality literature. The 16-page brochure produced for the USA consumer was so successful, it will be produced in five languages and distributed worldwide. Our design was awarded a Graphis Silver Award Design Annual 2018.

2016: Catalyst AV
Hans Design continued bringing results driven marketing and design to new and existing businesses. We worked with Catalyst AV Distributors providing brand design and web development for three of their brands Catalyst AV Wire and Cable, Rapid Video Mounts, and Lyric Speakers. Lyric Speakers was a complete new brand creation from image, to voice, to web – we are building brands right from the start.

2015: The Year of the Start-up
Over the last 8 months, we have been awarded numerous start-up businesses brand and web projects. From bakers to builders, and from shampoos to speakers.

2014: Setra North America
HDI started the year with MCI and Setra North America! MCI will market and distribute Mercedes Benz’s Setra Top Line S417 ultra-luxury motorcoach in North America and Hans Design is the Agency!

2012-2013: Motor Coach Industries
Hans Design created the marketing strategy and design to launch the new 2013 MCI J4500 motorcoach for Motor Coach Industries. In Phase 1: Introduction, we worked with BMW Design Works USA creating images from computer graphics. Currently, in Phase 2: Rollout, we relaunched using prototype vehicles for photography. The project included literature, micro-site, national advertisements, and trade-show graphics.

2012: Chicago Sun-Times Media
HDI recently completed a rebrand and redesign of Chicago SunTimes Media’s Pioneer Press Suburban Newspapers. The deliverable included a rebrand for all 32 community newspapers and building and integrating all design formats into STM publishing software.

2008-2012: CraftArtEdu
Hans Design redesigned and launched CraftArtEdu.com a on-line Craft Art Learning Center. We are a founding partner in 2008. Our concepts were the foundation to building the concept into a business attracting investment capital. The rebuild into a larger e-Commerce functionality provided the platform for increased revenue, adding investors and public offering.

2012: Rexroth Bosch Group
HDI completed a rebrand and redesign of Bosch Rexroth’s corporate headquarters lobby and traffic ways in Schaumburg, Illinois. Our design specifications were used through-out the four story building.

2010: Abbott Human Relations
Hans Design developed a world-wide web application for Abbott Human Relations including brand name and icon, messaging, and all communications through launch in Singapore. I created the name and messaging that was incorporated in several award winning flash videos.

2010-2011: Fenwal
HDI strategically positioned Fenwel as a “trusted partner” for their customers. The goal was to have customers renew existing but expiring contracts for blood plasma machines. All contracts were renewed. Then, we began the process of launching the new software package driving our “Delivering on our Promise” messaging.

2010: Motor Coach Industries
HDI developed a strategic plan for MCI to build their leadership position in the industry. We created a national road show and themed the yearly event, MCI InMotion2010. The road show traveled to regional markets and held the events at professional race tracks across the USA and Canada. Events included live “on track” coach demos, association round tables, training and the latest in MCI New and Pre-Owned Coaches. Motor Coach Industries’ customer-focused “MCI in Motion 2010” campaign earned a Grand Award in the American Public Transportation Association’s 31st Annual AdWheel Awards competition. The awards recognize public transportation systems and APTA business members for excellence in advertising, communications, marketing and promotion.

2010: Bosch Power Tools
HDI designed and developed lobby displays at Bosch Power Tools North America celebrating Bosch’s 125 Anniversary. Displays focused on all Bosch Business units and how they supported Bosch Values. In addition, HDI filmed and edited videos supporting the seven Bosch core values which play continuously in the headquarter’s lobby.

2005-2007: Soil Testing Services
HDI re branded Soil Testing Services (STS) identity, messaging, advertising, web and event displays. The hallmark project was a communication platform that was used by all STS offices to build RFP’s on-line. The functionality allowed building formatted bid documents through the selection of staff biographies, similar project scope, cost/profit history, legal information/outcomes, and other client documents.

1998-1990: Star Wars
HDI was selected to design all creative and POP for Star Wars: Episode I – The Phantom Menace. This two year project was a creative director’s dream. Lucasfilm advised that HDI was selected because we were very creative, small, and trustworthy. We were given over 80,000 graphic and photo images two years before the film’s release and confidentially was critical. Lucasfilm requested that HDI approve all printing because only we understood the true colors of all graphics. I reported to lead Creative Director of Lucasfilm.

1995-1998: Snap-on Tools/Bahco
Hans Design provided marketing strategy, advertising and design to launch a new brand in the USA for Snap-on Tools. Bahco, a Swedish brand, manufactured tradesman tools expanding Snap-on’s line of mechanic’s tools. The Bahco brand evolved into the Williams Global brand allowing Snap-on to place bids on domestic and import RFP’s.

2006
Graphic Design USA: American Graphic Design Award
1. Robert Bosch Tool Corporation — North American House of Orientation Logomark
2. Robert Bosch Tool Corporation — North American House of Orientation Poster Campaign