Sitecore 9.1 was finally released. Although everyone expected to have at least of technical preview of new UX experience “Horizon”, it is not included. But, still, there are couple features to be explored.

The first updated and improved experience include installation process. In comparison with previous Sitecore versions, few improvements were added to setup Sitecore with less effort.

Sitecore recently announced that Web Form For Marketers (WFFM) will be no longer officially supported. Sitecore plan to focus only on the development of Sitecore Forms, a new application to design forms, which was introduced with Sitecore version 9.0 initial version. Since many of Sitecore implementations use WFFM or custom developed forms you might think about using Sitecore Forms instead. I’ll give you five reasons from Sitecore user perspective why to do it. Continue reading 5 reasons to migrate to Sitecore Forms→

I often receive question if Sitecore can also a platform for lead management. Sure, it can. On the one hand, Sitecore can evaluate the quality of your leads and on the other, Sitecore might provide personalised content to increase the quality of unqualified leads. And when the leads ready to make a purchase? Let Sitecore automatically inform your sales department that you have a lead ready for them. Let’s have a look how to simply evaluate the lead quality in Sitecore. Continue reading Simple lead qualification with Sitecore Marketing Automation→

How do you check if your campaigns perform well? Simply, you check Google Analytics and based on UTM parameters identify your campaigns and analyze collected conversions. But, can you see how all campaigns related to single business unit in specific location perform? Maybe campaign view for specific product or service? And can you see with same classification performance your offline campaigns as well? In Google Analytics it would be rather difficult, but with Sitecore, it can be easy.

You only need to define the proper classification of your campaigns and track ’em all!

Do you remember how Sitecore configuration files for multiple environments and server configurations were handled? Times, when files needed to be removed during deployment process, renamed, overwritten or transformed? These times are definitively out!

Sitecore Forms represents new feature introduced in Sitecore 9 and newer versions. It is considered as replacement of WffM, but current situation is still little bit painfull. Some features from WffM are missing, and many behavior aspects are not configurable as they are hardcoded in code provided by Sitecore.

In this article we will cover one of missing features – “Identify Contact” submit action, which allows us simply “Identify” anonymous contacts by filling subscription form.

This article reuses and simplifies scenario used in Sitecore Documentation here.