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Acco Brands Spot the Ball Promotion

Nobo Europe, part of the Acco Brands group got into the football spirit during the summer, offering consumers the chance to win €100,000 plus a selection of great runner-up prizes.

As a reward for purchasing a Video Projector consumers received a game card inside the packaging. On the game card was a scratch panel with a unique game code. For the chance to win consumers went online to play a skill based Spot the Ball mechanic.

Once consumers had registered to play the game they were given one opportunity to spot the position of the football on the image (as above). At the end of the promotion any player who had matched the exact ball position, as selected by an independent judge qualified for a share of the €100,000! The closest 20 runners-up receive a selection of ancillary prizes.

The promotion was run across several European markets and displayed online in nine language versions. In addition to the consumer offer, Nobo included their resellers in the promotion as reward for orders of Video Projector stock.

WSR provided insurance to pay for the €100,000 main prize were it to be won, in addition to the fully branded spot the ball application. We also provided legal advice on the promotional law across the countries in which the game was run, supplied terms and conditions and procured the ancillary prizes for the runners up.