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Aldi Cider - Graham Taylor

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McCann Manchester has injected a bit of World Cup magic into its highly successful “Like Brands” campaign for Aldi by hiring former England Football Manager turned football pundit Graham Taylor for its latest TV commercial.

The twenty second spot features Graham Taylor in his armchair in front of the TV watching a match while making a comparison between a brand leading cider and Aldi’s own brand equivalent before a “furniture malfunction” results in him uttering the immortal line “Do I not like that”.