Greg Lotus transports us back to the glamour of the 1940s for Vogue Italia. The talented lensman shootsTanya Dziahileva,Christina Carey and newcomer Janete Friedrich for a series of images that look like stills from a neo-Noir film. Each girl plays her part perfectly and the dramatic lighting, combined with the overarching sense of mystery makes for an especially intriguing tale.

Sometimes the extra touches are what make an editorial something special. In the latest Mixte,Tanya Dziahileva‘s otherworldly looks, Carlotta Manaigo‘s ethereal photography and illustrator Gustaf von Arbin‘s delicate drawings combine to create a whimsical, dreamlike editorial. The story with its touches of surrealism – butterflies emerging from nowhere, tree branches growing from a Lacoste shirt – stands out from the fray of similarly girly editorials.

Sweeping across magazines and advertising are a wave of mesmerizing and hard working beauties that the blue chip clients just adore. The newest of them all, Anna Selezneva, scores the September Russian Vogue cover shot by Mario Testino/styled by Carine Roitfeld.