Senior Marketing Executive and food and hospitality Influencer David Rev Ciancio talks about increasing engagement on Instagram with a fine-tuned social media strategy Are you hungry for more engagement on Instagram There was a time long long ago when all you had to do was post a half-decent photo with a short preferably funny caption and that was it Nowadays if you want to be classed as an influencer youve got to sharpen your game and make sure every post provides value to someone somehow As our guest David Rev Ciancio says youve got to have a reason why you are creating and sharing content If your posts dont provide any value youll continue to see tumbleweeds roll through your Instagram feed Know your audiences pain points and give them content that they actually want and need Rev is a Senior Marketing Branding and Digital Strategist and expert burger taster who helps brands and businesses up their game on Instagram As one of the countrys leading food and hospitality influencers what he has to say about marketing on Instagram is taken as gospel by many especially for those in the food and restaurant space So if youre curious to find out more grab a fork and dig in In This Episode 06 46 Common mistakes to avoid with your Instagram bio 10 37 What works when it comes to food marketing on Instagram 15 03 How to use video effectively on Instagram and the importance of conveying customer experience 19 15 Why UGC User Generated Content is so important when creating a successful Instagram marketing strategy 23 09 How to take high-quality images to share on Instagram 27 12 Rev shares his predictions for food trends