Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later.

Topics covered in this episode:

Some lessons that Shabbir has learned through this seeming “failure”

Any time an ecommerce venture doesn’t go how you wanted it to, it’s a disappointment and can be discouraging. Hear how Shabbir takes his experience to fine-tune what works for him and his current life circumstances.

How many apps or services do you use for your online store that let you track the ROI on your investment in that app, down to the dollar?

Jordan Gal of CartHook.com joins me today for a discussion about abandoned cart recovery emails. By sending effective abandoned cart followup emails, you can significantly boost your store's revenue with your existing traffic, and you can see exactly how much these emails are increasing your store's revenue.

Topics covered in this episode:

How to get as much revenue as possible from the money you're already putting into driving traffic to your site

Factors that have an impact on abandoned cart conversions

How much of a difference abandoned cart software will make on your conversion rate

Jordan’s recommended abandoned cart campaign to buyers and why it works

Should you use discount codes to get people to come back to an abandoned cart? If so, when?

What to consider when choosing an abandoned cart followup service

Jordan’s new app that allows you to customize and optimize your Shopify checkout page to improve conversions