Cadillac STS/STS-V: What's New for 2007?

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The Chrysler 300C is not classified as a truck; the Dodge Magnum (with its flat load floor) is. Both vehicles' mileage figures (17/25 with the HEMI V8) wouldn't subject them to the gas guzzler tax, anyway.

Exactly what GM wants. They would like to move only 30,000 Per Year of the STS world wide, push Cadillac upscale, towards the $100 K&#146;s and make for Buick to go for low price luxury. It may be a good way to do it. You know, when you see a Cadillac, you will know what those people paid for it .. That is the Idea

You need to get the 1SG Package in order to get the AWD option that is the only way to get AWD. Basically if you add up the V8,1SG,AWD and Dest. the vehicle comes out to over 62,500. If anybody has anything else regarding prices let us know.

I HOPE that the prices reflected in earlier posts (e.g. ~60K for a sport equipped V8 STS) are NOT accurate. In my humble opinion, Cadillac does not YET have the bonafides to charge this much for this car. Recall Lexus charging $35K for their new LS in '89. May not have covered all their costs, but caused a huge interest in the car and with its now bullet-proof acceptance of this marque can charge full market prices. Caddy's have lost their premium status and will not regain it by throwing their new car out against established marques at equal prices (e.g. Lexus LS430, Mercedes E500, etc). Cadillac needs to underprice these brands at least initially so that they can ensure they bring in buyers. If the quality and performance hold up, they will easily be able to raise the price into competitive areas.

I visited my local Cadillac dealer today and asked when the 1st STS was arriving. The guy told me July and asked if I'd seen the final pricing (which he was happy to share - even gave me a copy to take with).

I saw pricing for all seven V6 & V8 packages (3 V6 - Std, Luxury & Performance) and 4 V8 (same 3 plus a top of the line Prestige package which has everything).

&#147;I HOPE that the prices reflected in earlier posts (e.g. ~60K for a sport equipped V8 STS) are NOT accurate. In my humble opinion, Cadillac does not YET have the bonafides to charge this much for this car.&#148;

I believe that the prices posted are an accurate reflection of MSRP. What these cars will actually sell for, after discounts / rebates, who knows.

Although I have not yet driven one, my sense is that this will be a very good car. (Whatever the opinions of the testers, once published, I expect to drive one or 2.) But even with the apparent success of the CTS-V, I am not convinced that many people will pay these prices for this car &#150; yet.

Caddy clearly does have a long established reputation. But it is NOT in the high performance sedan arena. Caddy deciding to go up against the best (the standards) in the world (today) like the BMW 5, the new A6, the MB E-Class, etc. is going to be difficult for many reasons, really &#150; but for Caddy, there is the added problem that many people in the market for a sedan of similar specifications will not even look seriously at the Caddy, because it has not yet established an ownership base in this class. If the pricing is also perceived to be rather high for the value received, sales will be even more difficult.

And decisions like only offering AWD with the V8 1SG will mean that the minimum list price will be in the $62K range. An AWD Caddy sport sedan may be of interest to some, but the number interested at that price is likely to be smaller than if base / 1SE V8s and V6s were also available with the option.

More aggressive pricing, at least to start, would be one way to raise awareness and better balance the value perception. And then, pricing could be adjusted.

. . .in November 1996, I picked up my 1997 Audi A8 with the optional wheels and Peal White Metallic paint. MSRP was $71K. I essentially had a money factor of 0% and I got a 36 month lease which, as I recall was just south of $1000 month (no money down, Audi made the first payment, kind of thing).

The car was very nice -- Audi did, however lower the price and increase the content over the next few years.

I know there are a lot of Audi naysayers -- but at this time, Cadillac has about as much chance of getting me to shell out $62K for a first year STS as VW has of getting most of us to shell out $66 to $96K for a Phaeton.

The Lexus approach, as I have heard it called, is to convince the market by offering value and then move the price point upmarket.

The CTS seems like a pretty good car, maybe even a very good car -- the current other Caddys do not impress most Euro Premium buyers (and probably not many Japanese Premium buyers).

To put it into perspective, the Chrysler 300C may prove to be a bad value (a year or so from now). But, itintially, the 300C Hemi with all options seems to be "according to others, who write this stuff for a living" a lot of car for the money (I've read reviews of the 300C that claim it feels like a car $10,000 more).

The new Cadillac looks great and I might be a customer if I could order the V8, AWD and cherry pick an option or two to get the price (MSRP) in the low to mid 50's.

I guess I'll just say "too much $$$ too quickly" -- and this coming from a guy who thinks the Phaeton (if leased) is a heck-of-a bargain compared with t Mercedes which is subtantially more $$ and is only RWD.

I hope they, Cadillac, unbundles the options a bit, so that ordering AWD does not automatically add $11,000 - $13,000 in bundled options.

Hey, maybe it IS the bargain of the decade -- the issue, to repeat, is that without any history, this is too much money. I'll stick with the Germans and possibly the Japanese. And, who knows, perhaps the 300C SRT-8 might be the "steal of the decade" if you can stand entering a Chyrsler dealership.

At least the Cincinnati Cadillac dealers have learned how to "act" like the German Premium brand dealers. Not so the Herb Tarlicks that still populate Chryco dealerships -- plaid pants, white shoes and belts and all. . . .

C'mon Cadillac, throw us a bone, let us order the V6 with the AWD option or the V8 without the kitchen sink!

For the time being, Cadillac, your reputation (the one that you want) does NOT precede you.

Well, bargains are in the eye of the buyer, so to speak. I think the new Chrysler 300C is probably a bargain, ditto the VW Phaeton (have you seen the lease deals?). The Audi, so I read, compared with it's competition, BMW 7 and Mercedes S is perhaps the value leader since it is the LWD version (currently) and has AWD.

The Acura RL, which I see is being presented "as if" it is in the same class as the Cadillac (July Automobile magazine, FWIW) and it will be maxed out at $49,650 w/SH AWD and a 300 HP [V6] engine -- bargain?

Who knows -- my point is that the STS at $62,500 equipped the way I would want it, just got about $8 to $10K too high.

I think what you pay above the reasonable price is the Brand mark up to shock and awe your neighbors as to how affluent you've become lately....If they are cruising around in a cheap Benz and you have an STS worth $62K, they will get the message..... At these prices, you are beyond bargain hunting, you are essentially buying prestige.... Lutz calls Bargains in this Segment, Mass Luxury will leather, he want to move Cadillac away from that segment and let Buick take it, Hence the higher prices Cadillac is asking for.

Although Edmunds still does not seem to have pricing / availability (Caddy had not yet put it under &#145;build your Caddy&#146; on their web site, either) according to KBB, you cannot order an STS without at least the 1SE package - $2,845. And my experience has been that KBB is pretty accurate.

This makes the &#145;real&#146;, current minimum base MSRP for the V8 = over $50K.

This from GM's website2005 Cadillac STS luxury performance sedan will start at $40,995, including a destination freight charge of $695.4.6L Northstar engine with 320 horsepower and 315 lb-ft. of torque, will start at $47,495 (including DFC of $695.I think the prices are priced just right..Cadillac does not need to be looked at as a good value budget luxury car like Acura is....Any valet will just to a Cadillac before they jump into a bland Acura. So what if they seem pricey then don't buy. Cadillac keep up the good work!!!!!!!!!

That feature was known as "Guidematic headlamps" and they indeed date back to the '50s. The problem with them was that they used a simple light sensor to determine whether or not to dim the lights, and in practice it didn't work as well as it could.

The new system uses a computer sensor to make some judgements on whether or not an oncoming car is resposible for the approaching light, or whether or not it is something else. The system will hopefully have a fast reaction time than the previous systems.

Tacttown. It was great that Cadillac Choose the Vette Motor, The LS6 is one of the most and respected powertrains in the world today.Though its a Pushrod its also a very advanced engine. Its not the so called Small block of the 60's. Its completely redesigned and engineered with all the electronic wizardry of the new milinium....

No wonder M3 foreign car owners are quickly dissapointed when they try to light a candle in the precense of the Z06