Humminbird Launches Cutting-Edge Website

Humminbird’s new web presence centers around a graphically rich widescreen design that offers parallax scrolling for a truly interactive experience. Backgrounds, images and text move with the simple move of the mouse, putting the user in control of the experience.

“The technology and product experience work simultaneously on the new Humminbird site,” says Dale Logue, Director of Marketing, Humminbird. “Our goal was to create a site that makes exploring Humminbird technologies and products intuitive for users. We want anglers and boaters to find the information they need when they need it. Likewise, we’ve made it much easier for potential customers to find products that are right for them.”

Logue continues: “One of the most significant changes is creating an intelligent product registration process. For example, once you register your unit(s), you will automatically receive information on software updates. Not only that, the system will only list the specific software required for your unit(s), eliminating any question about which files to download.”

The Humminbird product selection process is also much easier, catering to user needs and preferences. Potential customers will find that it’s easier to drill down through menus and find the product that best suits their fishing or boating electronics needs.

The new website also features a backend content management system that allows for frequent, quick and seamless content changes, which means more accurate and up to date information.

“Creating a new graphically- and feature-rich intuitive website was a no-brainer. At the end of the day, the cutting-edge user experience we provide on the water should also be reflected on the web. The same principles apply: faster, more accurate, and easier-to-use,” says Jeff “Kolo” Kolodzinski, Humminbird Brand Manager.

Johnson Outdoors Marine Electronics, Inc. is a wholly owned subsidiary of Johnson Outdoors and consists of the Humminbird®, Minn Kota® and Cannon® brands. Humminbird® is a leading global innovator and manufacturer of marine electronics products including fishfinders, multifunction displays, autopilots, ice flashers, and premium cartography products. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.