#382 Best Digital Media

Studio:

Client:

Client: McDonaldsBy: XYZ Studios
Commissioned by Leo Burnett Sydney, XYZ Studios have created a imaginative animated campaign to announce the McDonalds ‘Champion Kids’ competition winners. The nation wide competition called for active kids who played sport to email in what it was about their sport that they loved. McDonalds then chose six lucky winners to send to the 2008 Beijing Olympic Games. To celebrate the competition winners, XYZ Studios were asked to produce a 60 second TVC along with illustration for in-store placemats, online banners and the McDonalds website. This campaign was designed to delve into the imagination of our active kids and allow their dreams and aspirations to come to life in animated form. Angus, one of the competition winners, was chosen to star in the TVC, whilst all winners featured in the in-store placemats and online work. The commercial follows Angus as he lets his imagination run wild.