Li-Ning Way of Wade – US Web Launch

While Dwyane Wade signed to Chinese sports brand Li-Ning a year ago, his signature shoe had been unavailable to the U.S. market. That changes this month, as Way of Wade has been announced as the e-commerce platform for Li-Ning’s Way of Wade sneakers. The site’s e-commerce functionality is set to launch December 4th, 2013, at 3pm EST. Limited quantities of the Way of Wade 2.0 Overtown edition, named after the neighborhood in Miami, will be available for a retail price of $150. This marks the first time that Way of Wade sneakers will be available to fans in the United States and Canada, a development that Wade characterizes as “a long time coming.” Along with the e-commerce launch, the Way of Wade site will feature new original content including exclusive videos and photos.