David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

eMotion Announces Six New Customers

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eMotion, Inc. has announced another six new customers: AFLAC, Birkenstock USA, Discovery Communications Creative Resources, Genentech, Nationwide Building Society, and Starbucks. These new customers all chose to use the Hosted eMotion Platform, an online digital asset management (DAM) service, rather than license software to run internally. eMotion's hosted digital asset management software and services are designed to allow marketing departments to quickly and dynamically manage, repurpose, and distribute valuable digital media around the world.