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True Religion Brand Jeans is an American clothing company. Based inVernon, California, the company was established in December 2002 by Jeff Lubell and Kym Gold.

True Religion Brand Jeans sell what they refer to as 'premium denim' which is handmade in America. True Religion has around 900 branded 'boutiques' and specialty stores in 50 countries on six continents. The 'flagship' store is located in Manhattan Beach, California, and was their first retail store, opening in late 2005. True Religion products are also sold at major department stores like Nordstrom, Bloomingdales,Saks 5th Ave, as well as a handful of others. Most of the brand's denim jeans are priced at approximately US$250 and up. As of fall 2014, the company's website shows a pair of women's leather pants priced just under US$900.

True Religion Apparel, Inc., together with its subsidiaries and affiliates (collectively, the “Company”), is dedicated to upholding fair and legal employment practices and environmental sustainability requirements.

True Religion, which, like many of its competitors is based in Southern California, was among the fastest-growing of the jeans companies. It justifies its steep prices by using high-quality denim and workers who hand-finish the pants with unique stitching and patterns. Jeans also remain one of the few items of apparel still made in the United States, adding to the cost.

True Religion helped revive the market for designer jeans, which first flourished in the 1970s with popular brands like Calvin Klein and Gloria Vanderbilt. The company opened its first store in 2005 and now operates 124 in the United States and 31 outlets internationally.

True Religion meant there’s really only one religion in the world. That’s people, and we all wear jeans." - Jeffrey Lubell, CEO of True Religion, in Alister & Paine.

True Religion is a designer denim brand offering American-made jeans and denim sportswear for women, men and children. Founded in 2002 by Jeffrey Lubell and headquartered in Vernon, California, the brand was launched with a mission to redefine premium denim through an emphasis on fit, quality and style.

As their stitching evolved, True Religion became synonymous with quality craftsmanship and bold style designed to stand out. What began with a stitch now leads to a future of innovative fashion designed by the fearless, for the fearless. True Religion manufactures and markets denim and denim related sportswear, selling through a diversified network of retail, ecommerce, wholesale & licensing channels worldwide.True Religion's designs soon caught the attention of the world's most iconic style leaders, and demand for our denim grew rapidly. Everything from there on out was committed to be bigger, better, and bolder than the rest.

As our stitching evolved, True Religion became synonymous with quality craftsmanship and bold style designed to stand out. Our specialty denim fits, washes & treatments, were all designed with amplified details to grab attention at every turn. Our iconic horseshoe was born from the silhouette of a Buddha's smile, and our hardware was inspired by the romance of denim's 140-year history. We have always been fashion forward, even from behind.

Our styles inherit the swagger of their given name. The Joey. The Ricky. The Halle. However, it's the Fearless Style Leaders who rock True Religion with a Be So Bold attitude that ignite the world with bold statements of creative self-expression. We became famous because we were like no one before us, and what began with a stitch now leads to a future of innovative fashion designed by the fearless, for the fearless.

True Religion jeans and clothing are sold in more than 900 branded boutiques and specialty stores in the U.S. and internationally, as well as high-end department stores. Their flagship retail store is located in Manhattan Beach, California.

True Religion is a popular, premium brand of designer jeans that's often spotted on Hollywood celebrities and street style stars. The brand strives for a timeless, boho-chicappeal with nods to vintage Americana. Styles, washes and fits vary by season, but True Religion typically offers a variety of classic and trendy fits, including skinny jeans, super skinny, bootcut, straight leg and flare. The brand also sells a popular petite line of jeans.

In the fall of 2014, True Religion tapped NBA all-star athlete and fashion icon Russell Westbrook, as the campaign director for a new Be So Bold media campaign, designed to relaunch its Fearless Style line of jeans. The social media-based ad campaign for the line encouraged people to share their "bold statatements of fearless expression" on Twitter, Instagram, Vines and other online photo and video-sharing platforms, using the hashtag #BeSoBold. The campaign director

In spring of 2015, True Religion partnered with Vogue fashion model Joan Smalls to launch a capsule collection of denim and casual separates. The design collaboration included edgy, upscale styles such as satin jeggings with exposed zippers on the ankles and super skinny, high-waisted jeans designed to hug and lift the rear end, plus sporty tops meant to be paired with the sexy bottoms and a fierce set of high heels, for a modern, girl-meets-boy effect.

True Religion jeans and denim-related sportswear clothing are available in its branded boutiques and outlets in 50 countries across six continents. The brand's flagship store is located in Manhattan Beach, California, where True Religion jeans originated. True Religion products are also sold worldwide at specialty boutiques and major department stores such as Nordstrom, Bloomingdales and Saks 5th Ave, as well as on the brand's website.