About Me

Followers

My Visual Studio Achievements

Twitter

Wednesday, June 8, 2011

How search engines identify your site and its contents is a big question ever.We had tried so many techniques to list our sites in the search engines based on some key words.But if somebody adds more words their site will overtake ours. Now the major search engines unite together to have a common schema for the web data. ie as a web developer we can tell the search engine about the nature of our site. The schema contains itemscope and itemprops using which we can specify the category of the data in the site. If our site is to list the movies we can specify our movie name html element as Movie and director name as itemprop director.

This enables the search engines to identify that this data is about a movie and the director name is mentioned.So search engines can store them structurally which help to give better search results.one eg is given below which I took from google blog.

As I mentioned earlier ,another important aspect is this is a combined effort from the major search engines such as google,yahoo & bing.Clicking on the link will give you what they say about schema.org.

3 comments:

This is really interesting. This constant battle for keywords and links is a little ridiculous to me. I think the new panda updates, making quality more important than quantity, will help Enterprise SEO a lot. And hopefully this new schema tool will facilitate seo while the content remains of high quality. Thanks for sharing!