The origin of smart dates back to the end of the 90s when Nicolas Hayek, CEO of SMH, the holding company of watch manufacturer Swatch, began developing the idea of ​​creating a car that had the same strategies based on production and personalization of Swatch watches .

The idea soon came to be known as "Swatchmobile" and Hayek's private company, Hayek Engineering AG, began developing the new car for SMH wit... more