5 small changes for your contact page and get big results

We’ve spent a lot of time discussing how to increase your site’s online position with SEO tips, digital marketing know-how and content development. But getting lots of traffic is only part of the equation, how we get our audience to take action is another matter.

Here are 5 simple changes that you can do today on your contact form that will make a positive impact and increase the number of inquiries and it all begins with design.

Number of Form Fields

When it comes to your potential customers using your contact form, the visual appeal of this form is a very strong cause as to how many will actually use the form, according to SingleHop. Contact forms that have multiple fields — whether required or not required — resulted in fewer customers filling out the contact form. In other words, to increase the number of people to contact you, cut the number of fields in your contact form.

Build Trust

Once your potential customer is on your Contact Page, add testimonials, endorsements as well as the all important privacy policy. This way your potential customer feels confident they are contacting a reputable company.

It’s About Me

Simply by changing your Call To Action from the second person to the first person will increase the inquiry rate. “Start my ecourse, today“, should do it!

Increasing the Click Rate

We all want to increase the click rate and just by changing it to a clear, “click here”, will increase the click rate by 30%.

Add a Surprise to Your Thank You Page

Want to up-sell or cross-sell, add a dedicated promotional offer to your Thank you Page and research has shown activity will increase by 39%.

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I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.