Cleverly ConnectedFashion Marketing Strategist

About Gretchen

I am an academic, business consultant and founder of Pattern to Plan a global online fashion incubator. I succeed in supporting my clients and students to become ultra comfortable and confident building a successful strategic approach to business whether in fashion, retail or wellness industries.

It doesn't have to be perfect and you don't have to be everywhere, just start and let the community be the judge.

Aliza Licht

To fail is not to try. And I'm not willing to risk that.

Gretchen Harnick

I like things simple.

Valentino Garavani.

Gretchen is an academic, consultant, and coach.

Academic

As an academic and researcher at Parsons, The New School for Design since 2009, I thrive on creating a dynamic space for learning. My work includes launching the social media and blog for The School of Fashion and developing new courses Social Commerce, Fashion Publishing, French Fashion Marketing, and Multimedia for Fashion. I have produced industry discussion panels during NYC Social Media Week: Technology Tastemakers and Social Media in the Fashion Industry. I ran Tweet Chats, wrote and have been quoted in countless publications including Fast Company and NPR Marketplace, and presented academic research papers on social media best practices. I currently teach for Parsons in Fashion Marketing and New School University’s Open Campus, online.

Consultant

You take no short-cuts in creating your product or service. I take no short-cuts in designing your marketing and business strategy. I always deliver a unique marketing strategy specific to your company, customer and marketplace goals. We typically begin by looking at brand voice, and creating a roadmap to best meet your customers across all touch points. I also design crowdfunding campaigns, collaborations and build e-commerce sites. My emphasis is on fashion and retail and wellness industries such as yoga, pilates, and acupuncture. I have focused on tactics and tools but the real work and success comes from having a proper strategic plan. Contact me to learn more: info@patterntoplan.com.

Coach

I have more than 15 years of supporting emerging designers which includes having a wholesale showroom, an emerging designer clothing boutique supporting women’s and men’s designers as well as international product development, importing and national sales. This all came before entering an academic career at Parsons, School of Fashion in New York City. While consulting fashion brands and teaching students, I launched the fashion consultancy and course platform Pattern to Plan. In 2015 having launched Fashion Shakedown to showcase fashion brands doing good in the world, the site serves as a research space, inspiring other startups to build social responsibility into their DNA.