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Importance of SEO(Search engine Optimization)

Importance of SEO(Search engine Optimization)

Doing search engine submission and just having a site isn't enough —youhave to get customers to find you. To do that, your web site has to usecertain techniques and technologies that make search engines rank yoursite high on their results list when your customers do a search foryour kind of business. That's " search engine optimization "

Steps involved in SEO

There are 4 steps to be followed to get a good Google page rank andsearch engine ranking.

Step 1: Website modification

This step includes adding optimized content to all pages in thewebsite. This is necessary because targeted keywords have to be addedin the right density at the right places.

Step 2: Add tags

Add or make changes to Meta tags, Title tags, H1 tags, H2 tags, all

inanchor text, and alt tags for images, after keywords research. Studyingthe previous month's keyword usage statistics provided by the majorsearch engines does keyword research based on which the good keywordsare decided

Step 3: Link building

A, Inbound links:

Make the website available in about 300 directories and 90 searchengines and trade forums to build up on number of incoming links to thewebsite. All submissions are done manually including major searchengines like Google, Yahoo and MSN. Multiple or repeated submissionsare not necessary as most directories and search engines keep updatingthemselves using their robots or spiders.

B,Reciprocal links (Optional 5 USD per link)

? Create a links page and make link exchanges with

relevant websites.

? Find out all competitor websites with good rankingand analyze where they have placed their links.

? Then make sure our link is also placed there.

? Gradual build up of relevant and quality reciprocallinks

? Regular verification of reciprocal links

Step 4: Maintenance

? Report on improvement in ranking on a regular

basis

? Re-optimization and resubmission based on clientfeedback

? Website statistics monitoring and conversiontracking

By following the above-mentioned simple SEO steps it is possible toachieve good search engine positioning.