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Media Markt

Number One in Europe

Approximately 800 stores, with sales floors measuring up to 10,000 square meters, in 14 countries are, what makes Media Markt Europe’s undisputed Number One consumer electronics retailer. For 35 years, Media Markt has been synonymous with innovation, uncompromising customer orientation and a comprehensive range of customer and after-sales services.

Europe’s Number OneMedia Markt’s portfolio of products is highly persuasive: from flat-screen TVs to notebooks, from navigation systems to digital cameras, from gaming consoles to fully-automated coffee makers. With an average assortment of 45,000 articles in its bricks-and-mortar stores and integrated online retailing, Media Markt offers its customers clear, fair and reliable prices both online and offline.

National and international expansion, both offline und onlineMedia Markt currently operates around 800 stores in 14 countries in Europe and will continue to expand internationally in the future. In 2010, Media Markt launched its transformation into a true multichannel retailer and is currently in the process of integrating its fixed-location retailing with online retailing to an increasing extent. In January 2012, Media Markt rolled out its German online shop.

The multichannel conceptWithin the framework of its multichannel strategy, Media Markt aims to provide customers with the opportunity to shop wherever they like – both online and offline. Linking the online shops with the local bricks-and-mortar stores allows customers, for example, to pick up purchases made online at a local Media Markt store the very same day, subject to availability, and take advantage of services offered at the store. Alternatively, they can obtain advice at a local store and then have the products delivered to their home.

Motivated and independent employeesCrucial to Media Markt’s success and important to its corporate culture are Media Markt’s employees. The company therefore encourages individual responsibility and an entrepreneurial mindset and offers attractive career prospects and further training opportunities. The great appreciation that the company shows to its employees has a positive impact on the way in which they deal with customers. The Media Markt stores are exemplary in terms of friendliness and the quality of their customer advice and service.

All business is localThe manager of each Media Markt store is responsible for deciding on the product portfolio, pricing, personnel and marketing for his store. This allows the managers of stores from Lisbon to Novosibirsk to tailor the range of products they offer to the local context in which they operate and to guarantee a high level of customer service.

A success storyMedia Markt can look back on a success story that spans 35 years. In the early days – at the end of the 1970s – people bought their televisions at electrical appliance stores, their records at record stores and their washing machines from mail-order catalogs. A limited selection and high prices were the order of the day. The opening of the first Media Markt store in 1979 brought a breath of fresh air to the industry – generously proportioned sales floors, a wide range of products and low prices were the line of approach taken. An approach that took one thing very seriously: uncompromising customer orientation. This was the birth of the consumer electronics superstore, offering what was then an unprecedented range of the latest brand name products at clear, low prices under one roof.