9.10.2009

3Di Inc., which develops and offers 3D Internet solutions (Head office: Shibuya-ku, Tokyo; Representative Director and CEO: Satoshi Koike. Hereinafter referred to as 3Di.), has developed 3Di Immersive Banner, the latest and the world’ first Internet advertising technology that can display and operate 3D virtual worlds in banner advertisements on websites.

With the 3Di Immersive Banner, advertisers can expect improvement of click through rate, conversion rate, and duration of visitor time of banner advertisements on websites. This rich media advertisement product can provide immersive 3D experiences in 3D worlds inside of banner advertisements by using the latest 3D Internet technology.

With this 3Di Immersive Banner, conventional banner advertisements can be drastically transformed from mere attention-getting advertising spaces into attractive, immersive, and unprecedented 3D advertisements where customers can virtually experience products and services by just clicking the 3D banners. By incorporating 3D virtual worlds in traditional banner advertisement spaces, where Flash and images have conventionally been incorporated, traditional plain banner advertisements can be revived as 3D virtual shops and show rooms where customers can freely tour around as they do in the real world. Users can also obtain product and service information in the 3D virtual banner advertisement spaces, promoting prompt product and service purchases in the virtual worlds.

3Di Immersive Banner aims to improve ROI (return on investment) for banner advertisements and achieve improved conversion rate, for instance, by allowing time-limited virtual events to be held at the same time as time-limited EC sales promotions. 3Di Immersive Banner can also be used as a virtual model room for real estate sales. In addition, for education-related businesses, virtual sales persons in the virtual banner ads can lead potential customers to experience virtual lessons in the banner ad spaces.

[Effects of 3Di Immersive Banner as advertisement]

■Experience: In the 3D virtual worlds, users can experience products and services through their avatars in the same way as they do in the real world.

■Immersive Media: through avatars, the alter egos of users, users can be deeply drawn into the 3D virtual worlds on the banner ads.

■Social Advertising: Social targeting (sharing of experiences with friends) and social interactions through avatars can be realized in conjunction with other social media.

3Di,Inc., which develops and offers 3D Internet solutions (Head office: Shibuya-ku, Tokyo; Representative Director and CEO: Satoshi Koike; hereinafter referred to as 3Di), is proud to announce that 3Di OpenSim* Enterprise, 3Di’s server software for construction of 3D virtual worlds for enterprises, has been deployed to Sanwa Direct, the Internet shopping site run by SANWA SUPPLY INC. SANWA SUPPLY INC. is a major company which develops and wholesales computer supplies and peripherals.

Newly introduced and released today: SANWA 3D INTERNET LAB, the new 3D web contents for the Internet shopping site Sanwa Direct.

Features of 3Di OpenSim Enterprise deployed to Sanwa Direct:

■Original 3D virtual worlds, which SANWA SUPPLY INC. can operate on their own server

■Seamless connections with their web contents

■Import of 3D data from software such as 3dsMax and Maya.

By making full use of these features of 3Di OpenSim Enterprise, SANWA SUPPLY INC. can now freely arrange products created by 3D data in 3D virtual worlds constructed on their own server. Furthermore, SANWA SUPPLY INC. can display products in 3D images on web pages, by 3Di’s original viewer, 3Di OpenViewer, embedded into HTML web pages.

The newly added 3D web contents enhance existing web-based product information in text or images, by providing information such as shape and size, which have been difficult to convey in traditional 2D web pages.

As the number of companies introducing the idea of 3D Internet increases in the future, 3Di strongly believes that the 3D Internet shopping experience will become a new business criterion in the Internet shopping industry, which until now has mainly relied on keyword search. 3Di OpenSim provides customers with 3D window shopping experiences on web sites, in the same manner as with brick and mortar stores in daily life.

3Di is committed to continue its efforts in supporting 3D Internet introduction to enterprises, by actively incorporating opinions of customers and improving functionality and user-friendliness of products.