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Detroit’s nonprofit Eastern Market Corp. has hired Lowe Campbell Ewald to develop and launch a new branding effort for the popular six-block public food market.

No terms of the deal were disclosed. The advertising agency, which relocated to Detroit from Warren in January, announced the client win in a statement Wednesday afternoon.

The campaign is scheduled to launch in September. It will include a new website and a “unified visual identity,” the agency said.

Lowe Campbell Ewald is best known for Chevrolet’s marketing for 91 years until 2010. It picked up Cadillac last year, and has the U.S. Navy among its other clients.

Eastern Market Corp. operates the market on behalf of the city.

“We chose Lowe Campbell Ewald because of their experience with heritage brands and their ability to effectively create integrated branding campaigns across multiple platforms in both traditional and new media spaces,” said La’Leatha Spillers, Eastern Market’s director of marketing and communications.

In January, the ad agency moved into 122,000 square feet of office space on five floors in what is a former J.L. Hudson Co. warehouse that became part of adjacent Ford Field, which opened as the Lions’ home stadium in 2002.

The office retrofit and move cost $15 million. The agency had been in a Warren building since 1977 after leaving Detroit.

LCE is owned by New York City-based advertising holding firm Interpublic Group of Cos. Inc.

The 102-year-old agency had estimated U.S. revenue of $121 million in 2012 and is the nation’s 68th-largest ad firm by that metric, according to the Advertising Age DataCenter’s most recent industry rankings.