David Wahl on Creativity and Marketing

Jumping and Creativity

I have been noticing lately how often the word "jump" is used in conjunction with creativity. In improvisational acting it is held as a truism that if you jump, a net will appear. Jumping implies taking a risk and propelling yourself over normal limitations.

Here are a few quotes to consider:

“If we listened to our intellect, we'd never have a love affair. We'd never have a friendship. We'd never go into business, because we'd be cynical. Well, that's nonsense. Jump, and you will find out how to unfold your wings as you fall”

– Ray Bradbury

“To succeed, jump as quickly at opportunities as you do at conclusions.”

– Benjamin Franklin

“Look, I really don't want to wax philosophic, but I will say that if you're alive, you got to flap your arms and legs, you got to jump around a lot, you got to make a lot of noise, because life is the very opposite of death. And therefore, as I see it, if you're quiet, you're not living. You've got to be noisy, or at least your thoughts should be noisy and colorful and lively.”

-Mel Brooks

"You have to find something that you love enough to be able to take risks, jump over the hurdles and break through the brick walls that are always going to be placed in front of you. If you don't have that kind of feeling for what it is you are doing, you'll stop at the first giant hurdle.”

– George Lucas

“If you want to learn to swim jump into the water. On dry land no frame of mind is ever going to help you.”

– Bruce Lee

"It took me years to figure out that you don't fall into a tub of butter, you jump for it."

-Claudette Colbert

And who, other than the lactose intolerant, wouldn't want to jump in a tub of butter?