Cloud, SOA, Enterprise Mobility, Social Media/Enterprise/Business, The Internet of Things, Big Data (you name it) – each in its own way is part of an overall tendency. The general trend is for enterprises to become increasingly involved in increasingly broad ecosystems.

The Internet gives businesses access to ever-larger markets, but it also brings more competition. To prosper, they must deliver outstanding products and services. Often, this means processing the ever-greater, and increasingly complex, data that the Internet makes available. The question they now face is, how to do this without spending all their time and effort on information technology.