2017 China's OTT Advertising Market Report

Source:iResearchSeptember 30,20177:04 AMOverview
According to data from iResearch, during 2014-2016, revenue of OTT advertising increased rapidly and reached 610 million Yuan at a growth rate of 162.6% in 2016. iResearch finds that with the fast growth of OTT users and the increasingly complete industrial chain, the advertisers will increase their budget in OTT, and thus the OTT advertising market will see explosive growth in 2017. it is expected that in 2020, revenue of OTT advertising will reach 12.83 billion Yuan and the CAGR will be over 123.2%.

2 Development of OTT Advertising Market in China2.1 Form of OTT Advertising2.2 Features of OTT Advertising2.3 Placement Flow of OTT Advertising2.4 Revenue of OTT Advertising2.5 Market Structure of OTT Advertising2.6 Per Capita Revenue of OTT Advertising