Fossil Brewing Company

Brand Identity

Challenge: As a start-up with a limited budget, Fossil Brewing Company needed a comprehensive logo suite that closely aligned each unique beer style to the parent brewery brand. They craved an array of brew identities that would – in a smart, engaging way – appeal to the sophisticated craft-beer consumer and also be relevant to the parent brand.

Solution: AC Creative came up with a logo identity suite including individual logo identities for the full set of beer styles. As the brand name implies, the brand identity needed to evoke visual iconography recognized and understood as part of the prevailing cultural language of the Jurassic period as Colorado is recognized as a region full of Jurassic fossils.