Month: May 2013

Traditional BI makes it very difficult for people in the business who know the story behind the data to actually gain direct access to the data. Instead, they submit data requirements to IT and when IT does finally deliver the data, it is typically only a subset or incomplete data, and in the wrong format. When data gets lost in translation, business users become frustrated, abandon analytics altogether, and operate on hunches and guesses. Fortunately Tableau solves this problem through its Self Service BI paradigm whereby any user in the…