IMPERIAL “America’s most carefully built car.”

Imperial, The Quality Car Of The Decade

After receiving the all-new unit-body construction and accompanying restyle in 1960, the Imperial might have been expected not to receive a major restyle for 1961.

However, Chrysler did not always do what was expected, especially in this four or five year period. As for the Imperial in particular, styling was generally of a conservative nature, but the restyle was not always seen as a conservative move.

Controversial free-standing headlamps were introduced on the 1961 Imperial. Each headlamp was built into its own pod set at the end of a finely styled, horizontal bar grille.

The fenders cleanly swept behind the headlights, and carried a parking lamp in the upper portion above the free- standing lights. The rear end treatment was only slightly revised from the 1960 models.

Once again the Crown Imperial Limousine Sedan model was available as a custom-built model. These are not included herein as their production usually totaled ten or fewer per season, and they were considered custom-built by Chrysler.

Tuner radio w/pwr. antenna $169 $169 $169 Whitewall tires— standard size $55 $55 S Options common to most models. (S = Standard equipment.) Items may be standard equipment, optional at different pricing, or unavailable on certain models. This chart is only a guide.