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Large agencies should develop advanced quote-aggregating websites to generate their own leads.

Boston, October 2, 2014 – To the average U.S. consumer, websites claiming to aggregate quotes from multiple auto insurance carriers probably seem like smart shopping; however, these aggregator websites often funnel consumer information to agencies, brokers, and carriers as a lead generation tool. The websites that can convince consumers to enter valuable data will be the most successful, but what criteria must these websites meet in order to gain consumers' trust?

This piece, based on Q3 2014 evaluations of 21 websites claiming to offer or compare automobile insurance quotes, defines the two types of U.S. auto insurance quote-aggregating websites, explains their value proposition, and recommends how insurers can best align themselves in terms of both lead generation and consumer satisfaction.

This 22-page Impact Note contains 14 figures and five tables. Clients of Aite Group's P&C Insurance service can download this report.