Knock Knock! Who’s There? Opportunity!

In times where acquisition is both expensive and difficult, how is it possible that we let Mr. and Mrs. Opportunity knock on our door and we don’t answer? Even when the numbers are not big, it should be possible to organize a tiny process to accommodate these friendly people who want to get in contact.

I bet you 100 euros that donors who are willing to take the trouble of letting you know they have moved are more loyal donors, therefore have a higher Lifetime Value …