Project Summary

THE IDEA:

In one of the most competitive sports in the world, footwork provides a social networking platform for academy football players to showcase there talent with the aim to be recognised in the football industry. The app is made up of three paths, players, football agents and club reps. Each path has its own tailored view, providing the relevant and best experience for each user.

Process:

Initial research (competitor analysis)

Defined the information architecture (sitemap)

Designed and built a first draft prototype using Illustrator and Axure focussing on the UX.

Usability testing was carried out with academy football players.

Using the findings from testing I refined the design of the app in illustrator and created the final prototype within InVision.

Developed a marketing campaign to go alongside the app, which included a motion graphic advertisement.

Wireframes/Prototypes

Usability testing

The prototype above was usability tested with academy level football players to gain accurate feedback from our intended users.

GOAL

To successfully be able to navigate throughout the app, understanding the onboarding process and main sections of the app (Home, discover, message and profile). Creating there profile, linking to there current club, adding connections (other players and agents).

Methodology

The test consisted of six users with five tasks to be carried out by the user.

Tasks

Create a profile.

Link your account to your current club.

Add connections (Find other players, agents and clubs).

View your notifications.

View your newsfeed and like or comment on one of your connections posts.

Overall what is your view of the visual design of the app.

KEY FINDINGS

The majority of users understand how to onboard, creating there profile and linking to there current club

Some users found it difficult to navigate to their notifications.

All the users found it easy to find and add connections.

The majority of users navigated to the home section which was seen as a logical place to have the news feed.

Some users found it difficult to like or comment on a post, however this could be due to it just being a prototype.

All the users suggested on a different colour of the app as red only represented some teams.

The majority of users felt that the discover section was easy to navigate but ascetically needed improving.

Refined designs

Based on the key findings from the usability testing, I refined some of the journeys and revamped the overall visual design of the app. I decided to use Green as the primary colour due to it being representative of the nature of the app (football).