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after adding \cite did you run, in order latex bibtex latex latex to re-generate the bibliography?
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David CarlisleJul 11 '12 at 12:11

The entry you posted seems correct. I tested it with a small document and I could cite the entry correctly. So the problem is related to the document, bibliographystyle or other details.
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AlexanderJul 11 '12 at 12:11