Tracking

January 09, 2008

Effective leadership revisited

What do we expect of our leaders in business, politics or
in our communities? We want them to be able to exhibit effective organisation
skills and communicate their vision and ideas, but are these enough to gain our
support and trust?

I first wrote about effective leadership in August 2007
and thought it was time, five months later, to revisit the subject again. Leaders
must inspire us to follow their lead. How do they do this and ensure that they
don’t lose a few of us on the way? Well they can lead by example and earn our
respect through their actions and the goals they achieve, but are these enough? Are
we increasingly demand more?

Organisations have become more brand centred rather than leader
orientated over recent decades. Corporate and brand equity has developed based
on developing trust in the organisations, goods and services rather than people
who run those organisations. National and international brands such as Ford,
Cadbury’s, Rowntrees, Fry’s, Sainsbury’s, were originally built from a leader’s
or even a family vision. They now have a corporate vision developed by a
corporate body that is seeking to meet stakeholder as well as shareholder
needs. These needs at times may be mutually exclusive and provide a source of
conflict for our leaders that need to be resolved. Our leaders are now required
to accrue social, human, and natural capital as well as the more traditional
financial and capital asset base.

There is a growing demand for our global and local organisations
to demonstrate that they, the people that lead them and the products and
services they provide are transparent, reliable and worthy of our trust. There is also
an increasing demand for our leaders to be positive, real and authentic and deliver
solutions that are robust and long lasting, rather than short-term and
populist. We want to know who our leaders are and why they are worthy of our
support, we want actions and delivery rather than hollow words and sound bites. This demand will be driven
more and more as we expect our leaders to address the long term social and global environmental
issues that face us.

So what is effective leadership? I believe
that effective leadership is understanding where you are and where you need to
be and being able to carry all those around you on the crest of the wave until
you all safely reach the shore.

Comments

Louise,

Congratulations on the inclusion of your excellent post in the February Carnival of Trust, hosted this month by Michelle Golden, at her blog Golden Practices.

The relationship between trust and branding, and the relationship between corporate and personal trust, are issue of interest to me. I tend to write and focus on what I think is the predominant use of the idea of "trust," namely the personal component, but there's no denying they're linked. I enjoyed reading your take on it.