Based on WiFi and BLE beacon technology, our marketing and engagement features enable the building of rich online-offline customer profiles and engaging customers via smartphones in new ways – from proximity marketing to salespeople enablement.

Travel

The Walkbase solution provides the travel industry with robust tools to enable more convenient and enjoyable traveling.

Queue management, passenger flow analytics, layout & route optimisation and location-based services & recommendations to passengers’ smartphones are just a few examples of features that help airports and other passenger hubs to greatly enhance travel experiences.

Business sectors:

Airports & airlines

Railway & bus stations

Travel apps

Restaurants

THE COMPLETE TOOLBOX FOR VISITOR ANALYTICS AND TRIGGERING REWARDS & OFFERS BASED ON INDOOR LOCATION

Cafes and restaurants use our solution to analyse customer behaviour (footfall & repeat visit patterns) but most of all they can benefit from the marketing and engagement features of the platform.

For cafes & restaurants with smartphone apps, we provide a full set of features for location-based reward triggers, recommendations and offers. This is topped with completely new metrics to analyse and benchmark visitor & loyalty patterns real-time.

Business sectors:

Quick service restaurants

Coffee chains

Restaurant chains

Gas stations

Services

Physical service and entertainment spaces, like banks and casinos, can reap the benefits of our in-store solution by analysing zone and store specific footfall patterns to find best layouts, and to design services by people counts.

The overall shopping and service experience can be enhanced introducing location-aware smartphone app features, such as offers, product recommendations and general information.

Business sectors:

Stadiums & Arenas

Casinos

Banks

Cinemas

Developers

A ROBUST PLATFORM TO AUTOMATE LOCATION-TRIGGERED SERVICES & FEATURES IN SMARTPHONE APPS

Our robust & scalable platform gives complete, easy-to-deploy means to add location awareness to smartphone apps, and to integrate to existing online customer profiles. This enables a variety of features such as personalized recommendations.

We integrate the latest WiFi and BLE beacon technology to offer a simple SDK to set-up, manage, and automate location-triggered features and services. Our security layers protect privacy and prevent from beacon spoofing.

Build better shopping experiences

The Walkbase solution is built of three different modules, which can all be operated within one dashboard view.

Walkbase Analytics brings the measurability layer to store environments and other physical spaces. You can think of it as Google Analytics of bricks-and-mortar. Just like with online marketing automation, you would start measuring the behaviour of your website visitors.

But we weren’t satisfied to offer only analytics. We wanted to enable automated, data-driven marketing in brick-and-mortar retailing. That’s why we developed a platform for in-store marketing. You can think of it as in-store marketing automation and offline retargeting of marketing communications – or just simply Amazon-like recommendations in-store.

Top 10 location services for airports

How can airports improve the customer experience with the help of indoor location technology? Read here our TOP 10 list of location based services that will transform the passenger experience at airports.