• What models/processes did you use to gain an insight into your consumer behaviour? eg. focus groups, strategy analysis, database development
• Demonstrate rigour of research process and discovery of genuine insights
• Demonstrate how this insight led to improvements in brand performance and created a customer led strategy
• How did this add value to customers?

• Describe overall strategy
• Demonstrate how the strategy contributed to business development
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Show innovation
• Show how you used marketing resources effectively to launch the product/service
• Demonstrate evidence of being customer led
• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

• Show innovation
• Show how you used marketing resources effectively to launch the product/service
• Demonstrate evidence of being customer led
• What was achieved – clear results showing qualitative and quantitative results. Use as much evidence as you can provide

• Demonstrate innovation and creativity
• Show that the SEO strategy fit well with core brand values
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

• Show how the brand has been extended into new markets or market segments
• Demonstrate and discuss what was carried out
• What was achieved – clear results showing qualitativeand quantitative results. Use as much evidence as you can provide

• Demonstrate how the cause related marketing strategy between a business and a charity benefitted both parties
• Show how the brand fits well with charity partner or cause
• How sustainable was the strategy?
• How creative was the strategy?
• Show results that were mutual to both parties

• Show innovation and creativity
• Demonstrate how the direct or promotional strategy fit with the overall marketing strategy
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Demonstrate presence in different regions, including UK
• Show that each individual markets needs are met
• Show how you overcame barriers
• Show evidence of how you used international networks
• Demonstrate cost effectiveness and how you applied llearning from one market to another

• Describe overall strategy including all elements – digital, outdoor etc
• Demonstrate how the strategy contributed to business development
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

• Describe the strategy
• Demonstrate innovation and creativity
• Show that the mobile strategy fit well with core brand values
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

• Show innovation and creativity
• Demonstrate what media was used
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

You may enter a report for yourself or for a colleague or other individual who you feel deserves this award
• Demonstrate the role you have played to overall marketing strategy in the past 12 months
• Describe your personal development
• Describe the results produced
• How did your role contribute to results?

• Demonstrate innovation and creativity
• Show that your social media strategy fits with core brand values
• This can include your use of Facebook, Twitter, Linkedin, Blogs etc
• What was achieved – clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

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