Event Details

There’s no doubt that technology is truly the fifth element.

Like a force of nature, the disruptive power of digital innovation is transforming companies and whole categories.

So, why should we think that the concept of brand isn’t in for more than a little bit of its own disruption?

Interbrand Australia will lead a session that explores some of the macro effects of technology on businesses and brands. These will include:

·If marketing is a product of the industrial era, how relevant is it for the digital age;

·How the tradition of brand management will need to give way to more entrepreneurial practices;

·Why organisations will need to have a point of view about the world if they are going to succeed;

·How technology will ultimately shape a new kind of connected organisation; and

·Why one thing remains a universal truth: Despite all the advances in technology, the vast majority of organisations still struggle to relate on a real human level.

This session will be followed by an audience Q&A and will conclude with a workshop for audience members to participate.

The purpose of the workshop will be to reflect on the facilitated conversation and to use it to consider what new models could exist for organisations in the future. The session would be structured around a range of areas including new business strategies, the role of culture, different ways of winning customers, implications for how brands are built and managed.

Hub Melbourne
673 Bourke Street
Melbourne,
VIC 3000
Australia

Sunday, 15 February 2015 from 10:00 am to 1:30 pm (AEDT)

Organiser

Pause Fest

Pause Fest is the premier creative, tech and business festival in Australasia, the catalyst for innovation, a uniter of industries and powerful business platform.

Pause Fest is known for being the leader in fostering innovative ideas, developing and discovering past and future leaders and providing the perfect market and audience to tell your story.

We create opportunities by connecting the dots to foster jobs, investments, innovative ideas and technologies, developing and discovering past and future leaders, celebrating local heroes and providing the perfect market and audience for organic creative collisions.