WA tourism campaign mocked online

The launch of a multimillion dollar ad campaign selling WA's unique beauty to tourists has unintentionally produced another local characteristic.

Everyone's mercilessly taken the mick out of the slogan/hashtag that will accompany it: 'Just another day in WA'.

At a tourism industry launch, one of the campaign's videos shows an attractive female actor walking along the beach in Lucky Bay, where she meditated on how she was the only person there apart from a kangaroo and how it was "just another day in WA".

Premier Colin Barnett said standing alone on a beach, even within Perth, and looking at a sky full of twinkling stars were among the state's natural features that would be unique to Europeans and Asians.

It should be sold to the world to get tourists to come to WA and boost the economy, he said, calling on West Australians to share their own moments using the hashtag #justanotherdayinWA.

They did and within minutes #justanotherdayinWA became a trending topic on Twitter, but not in the manner intended.