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Shopify has been growing rapidly and the Thursday news adds much to the extension and growth of Shopify. In addition to its existing avenues including Amazon, Facebook, BuzzFeed, and Pinterest; Shopify now strikes a partnership with the new sales channel and it is none other than eBay. This is primarily good news for US merchants and customers. The new channel will now have a wider roll-out this fall and will be beneficial to domestic US merchants in many ways. They will soon be able to list and sell their products on eBay directly from their Shopify account.

The new integration, Shopify sellers will have the opportunity to surface their brands on eBay which hosts a large audience of potential customers. This integration will serve as a wider opportunity for Shopify store owners to get their wares in front of more than 169 million active folks of eBay.

What is included in the deal?

The new Shopify integration with eBay includes the following:

Immediate syncing of inventory info

Includes product title and description, price, and item specifics from Shopify to eBay.

Customer orders will also be imported to Shopify and can be fulfilled from both platforms.

Messages from eBay buyers sent via that platform can be accessed from Shopify as well.

The sellers will have a truly amazing experience and won’t miss out on any communication as they will be able to manage all their e-commerce operations from one central location for both platforms alongside your other channels on the merchant side.

During the announcement, Satish Kanwar, VP of Product at Shopify said, “Shopify is the industry leader when it comes to multi-channel commerce, and we look to partner with the best and biggest platforms to bring new sales opportunities to our merchants,”.

On the other hand, “eBay is focused on delivering the best choice and selection of inventory to buyers across the globe,” said Bob Kupbens, VP of Global Trust & Seller Experience, eBay.

This integration will make selling online easier for Shopify merchants and they will be able to conveniently manage their product catalog across multiple channels through one single dashboard. That is the hub strategy that Shopify thrives on with 60 percent of its merchants selling on two different channels and will continue to do so.

When it comes to multi-channel commerce, Shopify is the industry leader. “The eBay channel has the potential to introduce our merchants to eBay’s millions of buyers, exposing merchants to a massive number of new sales opportunities,” said Satish Kanwar, VP of Product, Shopify.

With this new integration move, eBay and Shopify will exchange benefits such as eBay offering some of its platform features to Shopify and getting access to the latter’s sellers in return.

Shopify generally targets small business merchants with access to customizable store templates, marketing tools, sales analytics and inventory management to help them with the jump into online retail. Its sales channel strategy really kicked into gear a year ago with the launch of the Sales Channel SDK and it’s subsequent “sell anywhere” motto.

Going forward, eBay collaborating with Shopify could tap on the similar opportunities which Shopify targets, such as small businesses owing to its customizable store templates, sales analytics, marketing tools and inventory management.