Sanctuary for Families

Sanctuary is one of the largest players in the fight against domestic violence and related forms of gender violence. When it was time to revamp its brand and relaunch its site, the results had to advance the nonprofit while carefully appreciating the sensitivity of their cause.

A safe place for all visitors

The existing Sanctuary logo had been around for over 10 years. The new mark we crafted paid homage to the old design while modernizing the brand. A confident font completed the picture and paved the way for a site with a strong message.

When it came time to kick off site design, we added purple to the color palette and created page layouts framed by moving imagery. Though their donation platform had given them issues in the past, we rewired functionality to create a donate page that fit right in. We also improved navigation by building a menu that auto-condenses on larger screens when users scroll down any page.

The site was well-positioned to bring new Sanctuary supporters into the fold, but we had to remain focused on a key audience segment: victims of domestic abuse. For their safety, we introduced an omnipresent escape button. If an abuser comes into range, victims can click the button to swiftly exit the site without causing suspicion. And to show victims the light at the end of the tunnel, we featured incredible stories of survival.

Working closely with Sanctuary throughout the process, we developed vehicles for the organization to communicate its story and make an even greater impact.

A safe place for all visitors

The existing Sanctuary logo had been around for over 10 years. The new mark we crafted paid homage to the old design while modernizing the brand. A confident font completed the picture and paved the way for a site with a strong message.

When it came time to kick off site design, we added purple to the color palette and created page layouts framed by moving imagery. Though their donation platform had given them issues in the past, we rewired functionality to create a donate page that fit right in. We also improved navigation by building a menu that auto-condenses on larger screens when users scroll down any page.

The site was well-positioned to bring new Sanctuary supporters into the fold, but we had to remain focused on a key audience segment: victims of domestic abuse. For their safety, we introduced an omnipresent escape button. If an abuser comes into range, victims can click the button to swiftly exit the site without causing suspicion. And to show victims the light at the end of the tunnel, we featured incredible stories of survival.

Working closely with Sanctuary throughout the process, we developed vehicles for the organization to communicate its story and make an even greater impact.