Sunday, November 4, 2018

"Trust the Process" Design Process by Frido Beisert

At Baum-kuchen, we are designing and tinkering our next ideas every day. During summer 2018 while BK family was living in Hamburg, Germany, our creative director, Frido (also known as the dad of the studio), has developed many new designs for upcoming BK graphics. In this video, you will see and hear how his design adventure is never a straight line but more of a manner of taking a leap one stepping stone at a time. The most important part of the process is to "trust the process." Let the journey guide you instead of the other way around. The rest will follow. Using this method, our favorite quote, "The Journey is the Destination" was reimagined and reframed into the new design.

I hope you enjoy taking a sneak peek into our BK design process! And if you would like to know more about Frido's creative process, please check out his book, Creative Strategies.