Currently trending online is this set of pictures showing a chocolate rabbit inside a St. Nicholas wrapper. The photos are accompanied by captions such as "Santa's identity revealed" or "an unexpected plot twist":

Is this a case of a chocolate manufacturer repackaging chocolate Easter bunnies for the Christmas market? No. The images actually come from a Dutch ad campaign designed to promote awareness of Alzheimer's disease.

The original ad includes a third image showing the chocolate rabbit more fully unwrapped, revealing a message that says "Alzheimer's patients are coping with this feeling daily." Or, in the original Dutch, "Met dit gevoel hebben Alzheimerpatienten dagelijks te kampen."

Notify me of follow-up comments?Please enter the word you see in the image below:

Note: By becoming a member you can bypass the captchas, and also post in the Hoax Forum. But because the automated member registration process was being overwhelmed by spammers, we're now forced to sign-up new members by request only. Email "curator at museumofhoaxes.com" if you'd like to be a member. Or use our Contact Form.