The Elyx Cocktails of Fashion Week

An incredible amount of thought goes into each piece of clothing that is revealed during fashion week. Each piece is influenced by current and anticipated trends in shape, texture, pattern, color and other variables. It is this care and detail that makes these pieces more than just shirts and dresses and shoes and coats.

The same care goes into each cocktail that is chosen by the bar program at the top venues. Throughout fashion week, Absolut worked with the bar managers at the venues to help create a menu that not only represented the event of the night, but also the cocktail program of the venue.