Interested in offering your apps and games to Amazon customers? Learn how to grow your mobile app or gaming business by offering your app to millions of Amazon and Kindle Fire customers. This talk will provide an overview of selling your app on Amazon and resources to help you engage customers and monetize, including an overview of the GameCircle and In-App Purchasing APIs. Plus, hear tips for building relationships with Amazon customers and creating the killer app for Kindle Fire by optimizing your mobile apps and games for Kindle Fire tablets.

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• Amazon Appstore revenue per active user is 89% of iTunes App Store revenue per user based on a study of top-ranked apps with similar merchandising exposure and pricing across platforms. All apps studied monetized through in-app purchases.• “Amazon controls its own store, commanding among the largest aggregations of consumer credit card accounts on the planet. Upon launching the Kindle Fire, consumers must either link to their Amazon account or enter credit card information. This makes the user base 100% payment enabled.”• “Amazon’s go-to-market strategy for the Kindle Fire is ground breaking among the Android guard. With its offering, Amazon takes the focus away from the device and operating system, emphasizing content, a differentiated consumer experience and commerce"

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"Amazons well-designed [In-App “The [GameCircle API] is a great way to keepPurchasing] API and rapid support allowed our fans engaged by offering them moreus to help our enterprise publishing opportunities to play the game, and ancustomers be first on the Fire." intuitive platform to connect with new players.”Zeke Koch, Adobe Systems Keith Shepherd, Co-Founder of Imangi Studios"Implementing the Amazon Appstore for “Since we have had such success withAndroid In-App Purchasing solution was a Amazon, when GameCircle was introduced,piece of cake. We were able to turn it it was a no-brainer, we added it to our appsaround and get it into internal testing within right away.”a few days time."Sean Thompson, Mobile Deluxe Suli Ali, TinyCo