Find comprehensive SWOT and PESTLE research reports across industries globally

Holistic Analysis Customized Solutions Top Quality

Get The Free Sample Complete

SWOT & PESTLE Analysis Report

This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. We also guarantee that you cannot find matched quality at such competitive and economic pricing.

Get the summary SWOT & PESTLE.com report delivered straight to your email inbox for free.Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

COMPANY PROFILE -Facebook

Business Sector :Social Networking, Technology

Operating Geography :North America, United States, Global

About Facebook :

Facebook was started in the year 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. It’s a profit organization headquartered in Menlo Park, United States which provides social networking and online social media platform for users across the globe to connect with each other. Started in 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, the website restricted it’s membership to Harvard students only. Now it has a global user base and can be accessed via a wide spectrum of devices with Internet connectivity, such as desktops, laptops and tablet computers, and smartphones. The Company's products include Facebook, Instagram, Messenger, WhatsApp and Oculus.
This American social media giant enables people to connect, share, discover and communicate with each other and employs various forms of engagement, including News Feed, which displays an algorithmically-ranked string of stories and advertisements customized for individuals. Facebook first launched its IPO in 2012, valuing the company at $104 billion, the largest valuation to date for a newly listed public company. With over 25,000+ employees, as of 2018, Facebook provides a platform to people to stay connected with each other, stay abreast with the most updated happenings in the world and to share what matters to them.
Facebook’s mission statement reads “Our mission is to give people the power to build community and bring the world closer together.” Facebook Inc.’s USP or unique selling proposition lies in being one of the largest social media companies of the world helping people to share, express, discover, learn and connect and having the power to transform the world.

Detailed SWOT Analysis of Facebook

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Advertising is the only major revenue source: The major source of revenue for Facebook Inc. is advertising. Facebook earns its bread and butter substantially from selling advertising placements to third parties advertising on Facebook, Instagram, Messenger, and third-party applications and websites. For 2017, 2016, and 2015, advertising accounted for 98%, 97% and 95% , respectively, of this American social media pioneer’s revenue. Ads enable marketers to reach people based on a variety of factors including age, gender, location, interests, and behaviours. This sole dependency on advertisements for revenue is an innate weakness of the Company as revenues could be adversely impacted due to decrease in user engagement, improper targeting efficiencies, pricing policies, competition and legal developments or government interventions.

2. User privacy and security scandals: The personal data of users for Facebook Inc. products are stored on cloud servers which are accessible across world. With increase in identity theft issues, Facebook Inc. has got embroiled in many controversies and scandals. The company trailed into 2018 with a damaged reputation, and concerns about abuse, hate speech and privacy. Perhaps the worst scandal Facebook hit in March 2018, when news broke that data consulting firm Cambridge Analytica used Facebook data on behalf of the Trump campaign to target and influence voters in the U.S., which violated the social network's rules. By and large, 87 million Facebook users got impacted by the Cambridge Analytica data scandal, a figure that was originally pegged at 50 million. More so, the social networking platform was allegedly used to spark a genocide of Rohingya Muslims in Myanmar, played a role in Russian interference in the 2016 U.S. presidential election, and, most recently, beans were spilled about Facebook hiring an opposition research organization to tie its opponents to George Soros and even accuse them of anti-Semitism. Facebook stocks steeply slid in light of these revelations, as they apparently sealed controversies about Facebook’s failure to protect user data. The rage and anguish of the people resulted in massive protests against the stock, sparking a #DeleteFacebook campaign at one point.

The remaining section of “Weakness” is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

The PESTLE /PESTEL/STEEPLE Analysis for Facebook is presented below:

Political

Economical

1. Political regulations leading to ban in lucrative global markets such as China
2. Association with companies engaged in political campaigns to hurt reputation

Detailed Pestle Analysis of Facebook

Political

Economic

Social

This section is available only in the 'Complete Report' on purchase.

Technological

This section is available only in the 'Complete Report' on purchase.

Legal

1. Embroilment in data scandal marred Facebook’s reputation: Facebook has been embroiled in major scandal regarding harvesting of customer data without their consent and using it to influence the customer political affiliations. In March 2018, it was revealed that a data firm, Cambridge Analytica worked along with Facebook work in collaboration with Trump campaign office and harvest user data to influence voters ultimately leading to fixing of elections. This has blown into a major controversy and the company’s CER, Mark Zuckerberg has to apologize and there are indications that he may have to testify before Congress in due course of time. This may ultimately lead to stringent regulations by global regulatory authorities around user data on social platforms which could badly hurt Facebook’s business model.

2. European Union’s GDPR to set increase data privacy implications: European Union’s General Data Protection Regulation (GDPR) is set to be implemented in May 2018. The new regulations will impose stringent data privacy standards for data related to EU citizens and violation of the same can lead to penalties up to four per cent of global turnover. Facebook’s needs to impose stringent standards on how it deals with user data- especially after the recent controversy regarding Cambridge Analytica. Any violations of compliances will not just lead to financial penalties but also massive reputational and consequential financial damage.