The lines in your favorite cafés might be a little longer next week. Portland is gearing up for the Specialty Coffee Association of America 2012 Event (annual conference) next week. Thousands of coffee enthusiasts are expected to attend the event, which runs concurrently with the US Barista Championship. Kelly House, from The Oregonian, has a preview.

OregonLive.com (the online partner of The Oregonian) has selected the finalists for its coffee photo contest. The winner gets a $50 Starbucks gift card. I'm rooting for the Case Study picture.

Starbucks recently announced its policy favoring “marriage equality”. In response, the National Organization for Marriage, a K-Street lobbying firm based in Washington, D.C., created a “Dump Starbucks” online petition to get people to forego Starbucks until it changes its position. The petition has about 31,000 signatures so far. That’s an average of about 2 people per Starbucks store.

It appears that SBUX customers are not going anywhere, although they might if they knew how good the coffee at their local micro-roaster can be.

Truth in advertising? In Seoul, South Korea, Dunkin’ Donuts is enhancing its radio ads on commuter buses by having an atomizer spray coffee fragrance on the bus while the spots run. I have two questions. First, is DD really doing this or is it just an internet rumor? Second, would you consider this type of advertising intrusive? I would. Then again, it might be a welcome intrusion if they were spraying something that smells like Ristretto, Sterling or Extracto.

This week, the Huffington Post readers got their chance to hear about how Portland is such a fine place to visit, sharing “10 Things We Love about Portland, Oregon” (coffee was #7). HuffPo editors managed to spell Extracto and Coava correctly, unlike Fox News a couple weeks back.

In a blind taste test, the Huffington Post determined that Starbucks Via Colombia was the best tasting instant coffee. If you bother to click on the link, be sure to read the comments of the people who tried the coffees, especially on the lower-rated ones.