Sydney Adobe Analytics “Top Gun” Class!

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For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been for a LONG time. I have never offered my advanced Adobe Analytics “Top Gun” class in Australia, but this year I am hoping to do so!

I have just found out that the 2019 Adobe Sydney Symposium will be held on June 27-28, so I am going to change the planned date and conduct my Adobe Analytics “Top Gun” Class on June 26th so people who have to travel can attend both events. This Adobe Analytics “Top Gun” class, also includes some brand new content I call “Managing Adobe Analytics Like A Pro!” This will probably be the only time I offer this class in the region, so I encourage you to take advantage of it!

For those of you unfamiliar with my Adobe Analytics “Top Gun” class, it is a one-day crash course on how Adobe Analytics works behind the scenes based upon my Adobe Analytics book. This class is not meant for daily Adobe Analytics end-users, but rather for those who administer Adobe Analytics at their organization, analysts who do requirements gathering or developers who want to understand why they are being told to implement things in Adobe Analytics. The class goes deep into the Adobe Analytics product, exploring all of its features from variables to merchandising to importing offline metrics. The primary objective of the class is to teach participants how to translate everyday business questions into Adobe Analytics implementation steps. For example, if your boss tells you that they want to track website visitor engagement using Adobe Analytics, would you know how to do that? While the class doesn’t get into all of the coding aspects of Adobe Analytics, it will teach you which product features and functions you can bring to bear to create reports answering any question you may get from business stakeholders. It will also allow you and your developers to have a common language and understanding of the Adobe Analytics product so that you can expedite getting the data you need to answer business questions.

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the founders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extensive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. In 2015, Adam was elected to the board of directors of the Digital Analytics Association (DAA) where he now serves as Treasurer.
As an employee of Analytics Demystified Adam is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner. Adam is also a Board Advisor at the Digital Analytics Association (DAA), Snowplow Analytics, ISDI Digital University, Claravine, Beringer Capital and Decibel Insight.