The Ford Tau­rus is back. The 2008 mod­els of the famil­iar name­plate will be in deal­er show­rooms this week. The Tau­rus will replace the dis­ap­point­ing Ford Five Hun­dred, a mod­el that nev­er excit­ed the buy­ing pub­lic. The Tau­rus has 81% brand recog­ni­tion. The ques­tion is will they remem­ber the pop­u­lar fam­i­ly sedan or the tired car of the rental fleets.