Sanlam Turned 100

In 2018 we celebrated the talent, commitment and perseverance of the people who have worked for Sanlam during its ten decades. We reflected on the value delivered by a solid strategy and the ability to execute, a strong brand, capital position and reputation.

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Sanlam’s 100-year milestone was celebrated by thousands of people across the globe through events, broadcasts and campaigns. #Sanlam100 was mentioned nearly two million times, becoming the best performing financial services brand on Facebook and outperforming our best ever engagement rate by 728% on Twitter. We opened a new museum in Bellville and used podcasts to transport people to 2218 to discover what the world will be like 200 years from now.