TDK Goes UFC

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The Ultimate Fighting Championship gets a new manager.

By IGN Staff

In an announcement made early this morning, it was confirmed that TDK Mediactive has gained the worldwide licensing rights to the mixed martial arts promotion Ultimate Fighting Championship. With the new agreement taking effect immediately, TDK will now be responsible for publishing all games with the UFC moniker across all platforms with the first title under the agreement being UFC: Tapout 2 on Xbox. Additional titles on the other systems are expected to follow suit.

"We are ecstatic to be associated with Ultimate Fighting Championship and Zuffa," stated Vincent Bitetti, chief executive officer, TDK Mediactive. "The excitement, authenticity and rapid growth of Mixed Martial Arts, led by the UFC, lends itself perfectly to video gaming and the fresh and innovative gameplay we will provide."

"UFC fan base demographics mirror that of the gaming industry's bleeding edge consumers," commented Michael Devine, TDK Mediactive executive vice president, sales and marketing. "They want to be pummeled by the hottest technology and pounded by great gameplay and realism. We provide all that and more, with superior mesh physiology, real-time shadow mapping and over 1,500 fighting moves and combinations."

Scheduled for release in March, UFC: Tapout is planned as an Xbox only release with no word on whether Shrek and Donkey will be a hidden characters or not. Expect additional coverage on any future announcements as they're announced.