Most social media savvy-ministers in Prime Minister Narendra Modi's cabinet

From announcing crucial policy decisions to issuing routine press releases, from addressing citizens' complaints to seeking opinions, this government and its ministers have been active users of social media.

The Narendra Modi-led NDA government came to power on the back of an aggressive social media campaign. It was the first time that political parties tapped into the virtual world so relentlessly. The trend continues even now. From announcing crucial policy decisions to issuing routine press releases, from addressing citizens' complaints to seeking opinions, this government and its ministers have been active users of social media.

ET Magazine partnered with Frrole Inc, a social intelligence company, based in Palo Alto, California, to analyse and rank the ministers based on their social media activity (for methodology see footnote). Expectedly, Modi leads from the front with the highest social activity score followed by external affairs minister Sushma Swaraj and Piyush Goyal, minister of state with independent charge for power, coal, new and renewable energy, occupying the second slot. Finance minister Arun Jaitley ranks sixth.

The "sentiments distribution", which analyses an individual's social media activities and is split into positive, negative and neutral, puts the PM in a different league. He scores 78% positive and 14% negative. That puts him way ahead of Swaraj (59% and 33%) and Rajnath Singh (59% and 30%).“This shows that Modi's social media presence is mostly about positive, feel-good messaging -more representative of PR usage than operational, unlike some of his ministers.“ says Amarpreet Kalkat, co-founder, Frrole.

Jio’s Rs 2,399 annual plan offers 2GB per day data that costs effectively Rs 200 per month. It also offers unlimited voice and SMS. Airtel and Vodafone Idea’s Rs 2398 and Rs 2399 annual plans, on the other hand, offer 1.5GB per day data along with unlimited voice and SMS