For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what. For some, it’s the autopilot response of last year’s budget, plus three to five perc... Read more

I want to tell you about the three most important questions you should be asking yourself every single day. I’m not talking about once a week, once a month, or just because it’s a New Year – I’m talking every single day. These are the three... Read more

Devoted Creations Five Star Diamond Program is a huge success with salons throughout the world. Features include on-location sales and product training by DC’s team of experienced profession... Read more

Your New Year’s resolution diet should be based on a well-balanced eating plan that fits your lifestyle, rather than a weird fad replete with food restrictions. That’s according to U.S. News... Read more

I’ve recently been on the road training the staff at your favorite product distributors, and the reps shared with me some of the questions they are asked by YOU, when you are buying eye prot... Read more

No sooner have we dusted down from the holidays and welcomed in the New Year than our focus, quite rightly, is straight back on the 2018 tanning season, which is just around the corner. This... Read more

Whether or not you’re celebrating Valentine’s Day and the “month of love,” it’s a New Year and an opportune time to prioritize your dreams, wants and goals. When you make an effort to follow... Read more

It’s winter, and for most people, the cold weather brings dry skin. Heated central air in our homes, cars and workplace causes the air to be extremely dry, stale and deionized. Drying winter... Read more

Even though Universal Insurance is based in warm and sunny Phoenix, AZ where it’s rare to bundle up for the winter, we do recommend “bundling” when it comes to your salon insurance needs. 1.... Read more

On Valentine’s Day, we shower our loved ones with things like greeting cards, candy and flowers. You also love your business, right? You have genuine affection for the endeavor that you’ve p... Read more