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The path to creating a secure application begins by rigorously testing source code for all vulnerabilities and ensuring that use of the application does not compromise or allow others to compromise data privacy and integrity.

Enterprises understand the importance of securing web applications to protect critical corporate and customer data. What many don't understand, is how to implement a robust process for integrating security and risk management throughout the web application.

Implementing source code vulnerability testing in the software development life cycle. Finding and fixing security issues early is an application project can help reduce development costs while improving software quality. Source code security tools implemented and used across the software development life cycle are known to provide such results.

New research reveals that C-level executives feel good data protection efforts support organizational goals such as compliance, reputation, management or customer trust, but there is a lack of confidence in the ability to safeguard sensitive information.

Hear from Security Executive, Jack Danahy, of IBM's Rational Software Group explain why application security is a critical priority for 2010 and beyond. He will highlight the drivers in the marketplace, define what application security encompasses, explain the business impact of developing an application security strategy, provide insight into how to get started on implementing an application security process, and give examples of best practices of a solid application security approach.

The following are what we believe to be the top findings in this study. We organized these findings according to five major themes that emerged: perceived threats to sensitive and confidential information, responsibility and accountability, impact on the organization, perceived value of a data protection program, and perception gaps between CEOs and other C-level executives.