Well, that's it. America's biggest shopping weekend is finally wrapping up — and now, those of us who aren't into battling the hordes at midnight on Thanksgiving can go about our holiday shopping in relative peace.

But that doesn't mean we should ignore the record-setting volume of business that happened this weekend. And — thanks to our friends at the Salesforce Marketing Cloud, who analyzed more than 650 million data sources using Marketing Cloud's Social Studio — we're able to give you some fascinating insights into this year's holiday shopping bonanza.

For more information, visit the Marketing Cloud blog or check out the Slideshare presentation below — and stay tuned for a complete wrap-up (including Cyber Monday trends) tomorrow.

For now, here are those stats:

2.7 million — number of social mentions of Black Friday on Nov. 28 alone

58% — percentage of Black Friday social mentions made by women on Nov. 28

63,000 — number of Black Friday brawls mentioned (!) on Nov. 28

31% — percentage of total Nov. 28 social mentions related to Walmart

1:37 — ratio of #BlackHoleFriday to #BlackFriday tweeets on Nov. 28

2 — number of companies that remained in the Top 5 Trending on Twitter throughout Thanksgiving weekend (from Wed., Nov. 27 - Monday, Dec. 1). These two companies are Apple and Amazon.com. The other top companies for Twitter mentions during Thanksgiving and Black Friday — Kohl's, Walmart, and Target — were replaced by tech companies (Samsung, Microsoft, Sony Playstation) in advance of Cyber Monday.

4239% — increase in Samsung Twitter mentions over November of last year