Based in Atlanta, GA, e-commerce branding consultant Eric Yonge is passionate about helping large and small businesses achieve their maximum potential online. Since buying itself is an emotional process, Eric’s focus is on creating visceral experiences for his e-commerce clients’ stores. Eric will challenge you and your team to move beyond merely being “a” brand and into what he calls “the brand to beat”… the brand your customers loyally engage with and your competitors all struggle against. Become the brand to beat today!