The Chinese engine

Italy is getting ready for the future, that is, when China will become the second world importer of bottled wines, and on closer inspection, there is not much time left. In 2021, only the US will be ahead of China. However, there is still a long way to go and a lot to do, because the data of the first quarter of the year have confirmed Italy overtaking Spain, which is now in fourth place, thanks to +62.82% in value that brought Italy’s share up to 7.03%, after it closed 2017 at 161 million dollars in value, an increase of 21% on the previous year, but equal to 5.7% of the total Chinese wine imports. There is France, though, which is still very far away, boasting a market share of 39%, descendants of a competitive advantage accumulated decades ago, when the French, passing through the port of Guangdong, spread the concept that wine and Bordeaux were synonymous ...