Marketing Trends

Digital is without a doubt the growth driver in the retail industry as a whole. Merchants seeking validation for investments in online and mobile offerings need look no further than the recent holiday season: Cyber Monday alone generated more than $6.5 billion in sales, more than $2 billion of which were transacted via mobile devices.

Like it or not, the way we shop is changing. Be it online or in store, consumers shopping experience has been given a 21st century technology makeover. From contactless payments to in-store chatbots, the way consumers search and purchase goods has been transformed.

A survey of consumer attitudes to emerging technologies has found that the majority of both US and European consumers now believe that using fingerprint scanning to pay for purchases is ‘cool’ — but UK and European consumers are divided on the idea of contactless shopping services like Amazon Go, with 40% considering the technology to be ‘cool’ and 31% seeing it as ‘creepy’.

When it comes to customers willingly sharing their data, it’s all about the experience. That’s a key takeaway from RichRelevance’s new Creepy or Cool survey. As with year’s past, consumers show a willingness to share their data and information with brands offering better experiences based on said data.

RichRelevance, a specialist in omnichannel personalisation for retailers, has released it third annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digitally enhanced shopping experiences.

RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.