I admit that there was a stage where I was only interested in direct and had little patience for anything else. Since then I've grown an appreciation and a respect for 'general advertising' as David Ogilvy calls it.

However, I agree completely with him when he says that everybody involved in advertising should be skilled in the basics of direct response.

Hello. You'll find stuff on the work I've done, things I like / find interesting. I used to blog here. I don't these days but there might be the odd nugget hidden away in previous posts. Contact me at: pdervan@gmail.com