Former News Corp Australia boss Kim Williams does not think the company's perceived bias towards the Coalition during the election campaign will damage the company's brand.

In his first appearance since abruptly exiting News Corp Australia last month, Mr Williams said campaigning journalism during elections was quite common.

''I saw nothing in the last election that was [brand damaging],'' he told a business leaders forum in Brisbane. ''I mean, there may have been a greater degree of energy in that campaign, but whatever commercial rewards that will be harvested from that will be through the response of consumers and their products or not.''

No damage: Kim Williams. Photo: Peter Rae

When asked how he personally felt when he opened the pages of The Daily Telegraph during the campaign he said: ''As a personal matter I'll probably keep that in the personal inbox.''

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Mr Williams also described Rupert Murdoch as an inspiring leader. ''At his best he is tremendously insightful and a remarkable human being,'' he said.