Copyblogger Media Unveils Genesis 2.0, Updating the World's Most Popular WordPress Design Framework to Make the Web Faster, Safer, and More Mobile-Friendly

Copyblogger Media, an acknowledged leader in software solutions and
training programs for online publishers and content marketers, today
announced a new release of its Genesis theme framework for WordPress.
The most popular design framework for WordPress (the Internet's most
popular content management system) has been updated in Genesis 2.0,
enabling website owners to make their sites faster, more secure, more
mobile-responsive and more easily found by search engines.

"Genesis 2.0 embodies the four pillars of modern web design and
development: performance, security, flexibility, and search
optimization," said Brian Clark, founder and CEO of Copyblogger Media.
"Genesis is already the world's most popular WordPress framework. Now
it's better than ever."

A design framework is a supplemental layer of functionality, solid site
code, and enhanced security that lays on top of the open source
WordPress CMS that powers some of the world's most popular websites. It
allows quick and easy changes to a site's "paint job" without disrupting
SEO, underlying code, or site security. The addition of the latest
advancements in HTML5, CSS3 and microdata have made Genesis even more
powerful.

"With Genesis 2.0, we've added numerous enhancements, the most notable
of which is support for HTML5 and CSS3," said Brian Gardner, chief
product officer of Copyblogger Media. "Fortunately for the millions of
Genesis site owners, updating to 2.0 is a painless, one-click process.
Sites currently outputting XHTML can upgrade to HTML5 with the addition
of a single line of code to a child theme."

New features and upgrades in Genesis 2.0 include:

Streamlined design for enhanced look and performance. Genesis
2.0 sports a clean new look leveraging HTML5 markup and CSS3. Beta
users have called it the freshest, most appealing parent theme
currently available to WordPress users. The new Genesis is leaner and
more lightweight, removing components such as the "Latest Tweets"
widget, "eNews and Updates" widget, "post templates" feature, and
"fancy dropdowns" setting. Those functionalities are now available as
plugins.

Microdata for improved SEO. Genesis 2.0 makes it easier for
search engines to index content, because it has built-in support for
microdata markup. Microdata is used to embed specific elements within
content on web pages, which makes it easy for search engines to
extract and process information from those pages and use it to provide
richer browsing experiences for users.

Enhanced mobile experience. Genesis 2.0 improves the
mobile-responsive site experience with HTML5, including better
handling of video and audio, contextual keyboards based on input type,
and more. The semantic markup is accessible across smartphones,
tablets, desktop browsers and future web-enabled devices, regardless
of feature set or capability.

Additional security testing. Genesis has always prided itself
on providing a safe experience for users. Security is a major concern
among website owners today, as thousands of hackers attempt to exploit
vulnerabilities in WordPress themes. To provide peace of mind to
Genesis users, WordPress' lead developer, Mark Jaquith, has
extensively tested Genesis 2.0 to ensure that it complies with
WordPress security best practices.

The upgrade is free for existing Genesis users. New users can purchase
the Genesis 2.0 framework for $59.95 or in a package with every
StudioPress child theme design for $349.95.

"It's easiest to understand the role Genesis plays for WordPress
websites with an automobile analogy," said Brian Clark. "WordPress is
the engine. The Genesis design framework is the frame and body. And
finally, the pure design (a child theme) is the paint job that makes the
car look pretty."

StudioPress, the largest repository of child themes for Genesis, already
has updated more than half of its themes to mobile-responsive designs
using HTML5 and is releasing new child themes every month that take
advantage of the new features in Genesis 2.0.

About Copyblogger Media

Copyblogger Media is an acknowledged leader in software tools and
training programs for online publishers and content marketers. The
company powers more than 2 million WordPress websites with its
market-leading Genesis framework, the centerpiece of a suite of products
that includes StudioPress themes, Scribe content marketing software,
Premise conversion optimization software, and Synthesis WordPress
hosting. Copyblogger helps marketers maximize these tools with
specialized training programs; more than 191,000 subscribers receive
daily educational updates from Copyblogger.