Snapchat is also launching a Certified Partners program, which is essentially a group of ad agency partners who will be tasked with helping evangelize and teach advertisers about the app. And starting in July, a tool called Snap Publisher will let advertisers create fullscreen video ads in under two minutes with nothing but a web browser.

All of these announcements come as Snapchat parent Snap Inc. faces intense pressure to grow its ad business as a newly-public company. Investors are also worried about slowing user growth as Facebook ramps up its copying of Snapchat's core features.

Curious about how Snapchat's Ad Manager works? Take a quick tour:

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Advertisers of all sizes can now sign up to use Snapchat's Ad Manager directly on its website.

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The dashboard shows you campaign performance and results details at a glance.

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You can select from a list of objective-based campaigns like app install or brand awareness.

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Snap can target based on a series of simple demographics, such as age, gender, and country.

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Budget goals can be customized for different actions taken in the app.