This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

About

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.

In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

More Than a Blog

We also aggregate our Twitter feeds, video and pics, blog network, portfolio of best practices, the events we will attend and job openings here. It’s our platform – a jumping off place – our homebase for conversation. So, jump in, the water’s fine.

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

Although it’s the policy of Angry Editor (my pedantic English-correcting alter-ego) not to teach new vocabulary, I am making an exception on this blog. The following is a list of 50 words that I’ve needed when talking to people about social media, when attending Ogilvy’s Chinese social media trainings, and when reading about social media on Chinese blogs and websites:

Social/new media douchebag: I’m not aware of an equivalent Chinese word for this, or even if it is a concept talked about in Chinese. So far, I have had two suggestions: “社媒SB” [THX @kaiserkuo] and “煤渣 (lit. coal residue)” [THX @alfieinwander]…

There are certain to be alternative expressions for some of these words and I’m sure I will have missed some important social media vocabulary out. Please let me know if you have any suggestions.

Viral Radar

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.