OomphHQ

Royal Auto Promo Video

Video – a brilliant way to promote your app!

One of the biggest challenges app creators have is convincing their readers/users to download their app. Videos are proving to be one of the most effective ways to overcome these barriers. They allow your potential reader to ‘look inside’ the app and get a feel for just what they’ll get when they download your app.

Oomph has worked with the RACV to create a slick video to help promote their app and drive downloads.

We’ve been working together since the launch of the fully interactive Royal Auto iPad app in September 2012 and the eighth edition of the iPad version has just gone live featuring a trip to Italy’s Dolomites, articles on Ballarat, Okinawa, a review of the BMW 120i and much more.

As part of their strategy to push the Royal Auto magazine app to a wider audience, RACV’s digital team asked Oomph to produce a promotional video for the app highlighting the easy to use functionality, extra content available and the key features of the app, including:

•Seamless navigation

•Videos and image galleries

•Interactive maps

•Calendar events

•Sharing content with via email, Facebook and Twitter

•New content notifications

Oomph’s in-house design studio collaborated with RACV to oversee the entire production process from storyboarding, scripting, studio time with a videographer, voice-over artist and sound recording team, as well as post-production video editing.

The result is an engaging walkthrough of the app, that can be viewed by all potential users across a wide range of marketing channels as well as an introduction to the app for first time users.