Cancer Prevention Coalition Calls for An Economic Boycott of the American Cancer Society.*

*This article is based on Chapter 16 and 18 of THE POLITICS OF CANCER REVISITED, 1998, East Ridge press, Fremont Center, New York 12736 (1-800-269-2921). For a more detailed text and citations, see "American Cancer Society: The World's Wealthiest 'Non-profit' Institution,'' International Journal of Health Services 29(3): 565-578, 1999.
The American Cancer Society (ACS), the world's wealthiest "non-profit institution", is fixated on damage control - screening, diagnosis and treatment, - and genetic research, with indifference or even hostility to cancer prevention. Together with the National Cancer Institute (NCI), the ACS has failed to provide Congress, regulatory agencies and the public with the strong body of scientific evidence clearly relating the escalating incidence of non-smoking related cancers to involuntary and avoidable exposures to industrial carcinogens in air, water, the workplace, and consumer products - - food, cosmetics and toiletries - - so that appropriate corrective and legislative regulatory and action has not been taken. Nor have citizens been provided with available information to protect themselves against avoidable cancer risks. As such, the ACS bears a heavy responsibility for the current cancer epidemic, with lifetime risks now approaching one in two for men and one in three for women. These concerns are further compounded by incestuous conflicts of interest, apart from serious financial irregularities.

Track Record on Prevention

Marching in lockstep with the National Cancer Institute (NCI) in its "war" on cancer is its "ministry of information," the ACS. With powerful media control and public relations resources, the ACS is the tail that wags the dog of the policies and priorities of the NCI. In addition, the approach of the ACS to cancer prevention reflects a virtually exclusionary "blame-the-victim" philosophy. It emphasizes faulty lifestyle rather than unknowing and avoidable exposures to workplace or environmental carcinogens. Giant corporations, which profit handsomely while they pollute the air, water, and food with a wide range of carcinogens, are greatly comforted by the silence of the ACS.

Indeed, despite promises to the public to do everything to "wipe out cancer in your lifetime," the ACS fails to make its voice heard in Congress and the regulatory arena. Instead, the ACS has repeatedly rejected or ignored opportunities and requests from Congressional committees, regulatory agencies, unions, and environmental organizations to provide scientific testimony critical to legislate and regulate a wide range of occupational and environmental carcinogens. This history of ACS unresponsiveness is a long and damning one:

In 1971, when studies unequivocally proved that diethylstilbestrol (DES) caused vaginal cancers in teenaged daughters of women administered the drug during pregnancy, the ACS refused an invitation to testify at Congressional hearings to require the FDA to ban its use as an animal feed additive.

In 1977 and 1978, the ACS opposed proposed regulations for hair coloring products that contained dyes known to cause breast and liver cancer in rodents in spite of the clear evidence of human risk.

In 1977, the ACS called for a Congressional moratorium on the FDA's proposed ban on saccharin and even advocated its use by nursing mothers and babies in "moderation" despite clear-cut evidence of its carcinogenicity in rodents. This reflects the consistent rejection by the ACS of the importance of animal evidence as predictive of human cancer risk.

In 1977 and 1978, the ACS opposed proposed regulations for hair coloring products that contained dyes suspected of causing breast cancer. In so doing, the ACS ignored virtually every tenet of responsible public health as these chemicals were clear-cut liver and breast carcinogens.

In 1978, Tony Mazzocchi, then senior representative of the Oil, Chemical, and Atomic Workers International Union, stated at a Washington, D.C. roundtable between public interest groups and high-ranking ACS officials: "Occupational safety standards have received no support from the ACS."

In 1978, Congressman Paul Rogers censured the ACS for doing "too little, too late" in failing to support the Clean Air Act.

In 1982, the ACS adopted a highly restrictive cancer policy that insisted on unequivocal human evidence of carcinogenicity before taking any position on public health hazards. Accordingly, the ACS still trivializes or rejects evidence of carcinogenicity in experimental animals, and has actively campaigned against laws (the 1958 Delaney Law, for instance) that ban deliberate addition to food of any amount of any additive shown to cause cancer in either animals or humans. The ACS still persists in an anti-Delaney policy, in spite of the overwhelming support for the Delaney Law by the independent scientific community.

In 1983, the ACS refused to join a coalition of the March of Dimes, American Heart Association, and the American Lung Association to support the Clean Air Act.

In 1992, the ACS issued a joint statement with the Chlorine Institute in support of the continued global use of organochlorine pesticides despite clear evidence that some were known to cause breast cancer. In this statement, Society Vice President Clark Heath, M.D., dismissed evidence of this risk as "preliminary and mostly based on weak and indirect association." Heath then went on to explain away the blame for increasing breast cancer rates as due to better detection: "Speculation that such exposures account for observed geographic differences in breast cancer incidence or for recent rises in breast cancer occurrence should be received with caution; more likely, much of the recent rise in incidence in the United States . . . reflects increased utilization of mammography over the past decade."

In 1992, in conjunction with the NCI, the ACS aggressively launched a "chemoprevention" program aimed at recruiting 16,000 healthy women at supposedly "high risk'' of breast cancer into a 5-year clinical trial with a highly profitable drug called tamoxifen. This drug is manufactured by one of the world's most powerful cancer drug industries, Zeneca, an offshoot of the Imperial Chemical Industries. The women were told that the drug was essentially harmless, and that it could reduce their risk of breast cancer. What the women were not told was that tamoxifen had already been shown to be a highly potent liver carcinogen in rodent tests, and also that it was well-known to induce aggressive human uterine cancer.

In 1993, just before PBS Frontline aired the special entitled, "In Our Children's Food," the ACS came out in support of the pesticide industry. In a damage-control memorandum sent to some forty-eight regional divisions, the ACS trivialized pesticides as a cause of childhood cancer, and reassured the public that carcinogenic pesticide residues in food are safe, even for babies. When the media and concerned citizens called local ACS chapters, they received reassurances from an ACS memorandum by its Vice President for Public Relations: "The primary health hazards of pesticides are from direct contact with the chemicals at potentially high doses, for example, farm workers who apply the chemicals and work in the fields after the pesticides have been applied, and people living near aerially sprayed fields. . . . The ACS believes that the benefits of a balanced diet rich in fruits and vegetables far outweigh the largely theoretical risks posed by occasional, very low pesticide residue levels in foods."

In September 1996, the ACS together with a diverse group of patient and physician organizations, filed a "citizen's petition" to pressure FDA to ease restrictions on access to silicone gel breast implants. What the ACS did not disclose was that the gel in these implants had clearly been shown to induce cancer in several industry rodent studies, and that these implants were also contaminated with other potent carcinogens such as ethylene oxide and crystalline silica.

In "Cancer Facts & Figures, 1998," the latest annual ACS publication designed to provide the public and medical profession with "Basic Facts" on cancer -- other than information on incidence, mortality, signs and symptoms, and treatment -- there is little or no mention of prevention. Examples include: no mention of dusting the genital area with talc as a known cause of ovarian cancer; no mention of parental exposure to occupational carcinogens as a major cause of childhood cancer; and no mention of prolonged use of oral contraceptives and hormone replacement therapy as major causes of breast cancer. For breast cancer, ACS states: "Since women may not be able to alter their personal risk factors, the best opportunity for reducing mortality is through early detection." In other words, breast cancer is not preventable in spite of clear evidence that its incidence has escalated over recent decades, and in spite of an overwhelming literature on avoidable causes of this cancer. In the section on "Nutrition and Diet," no mention at all is made of the heavy contamination of animals and dairy fats and produce with a range of carcinogenic pesticide residues, and on the need to switch to safer organic foods.

This abysmal track record on prevention has been the subject of periodic protests by both independent scientists and public interest groups. A well publicized example was a New York City January 23, 1984 press conference, sponsored by Dr. Samuel S. Epstein and the Center for Science in the Public Interest. The press release stated:

A group of 24 scientists charged that the ACS was doing little to protect the public from cancer-causing chemicals in the environment and workplace. The scientists urged ACS to revamp its policies and to emphasize prevention in its lobbying and educational campaigns.

The scientists, who included Matthew Meselson and Nobel laureate George Wald, both of Harvard University; former OSHA director Eula Bingham; Samuel Epstein; and Anthony Robbins, past president of the American Public Health Association, strongly criticized the ACS for insisting on unequivocal human proof that a substance is carcinogenic before it will recommend its regulation.

Bloated Operating Budgets and Misallocations:

The ACS is accumulating great wealth in its role as a "charity." According to James Bennett, professor of economics at George Mason University and recognized authority on charitable organizations, the ACS held a fund balance of over $400 million with about $69 million of holdings in land, buildings, and equipment in 1988. Of that money, the ACS spent only $90 million --26 percent of its budget-- on medical research and programs. The rest covered "operating expenses," including about 60 percent for generous salaries, pensions, executive benefits, and overhead. By 1989, the cash reserves of the ACS were worth more than $700 million. In 1991, Americans, believing they were contributing to fighting cancer, gave nearly $350 million to the ACS, 6 percent more than the previous year.

By 1992, The Chronicle of Philanthropy reported that the ACS was "more interested in accumulating wealth than in saving lives." Fundraising appeals routinely stated that the ACS needed more funds to support their cancer programs, all the while holding more than $750 million in cash and real estate assets.

A 1992 article in the Wall Street Journal by Thomas DiLorenzo, professor of economics at Loyola College and veteran investigator of nonprofit organizations, revealed that the Texas affiliate of the ACS owned more than $11 million worth of assets in land and real estate, as well as more than fifty-six vehicles, including eleven Ford Crown Victorias for senior executives and forty-five other cars assigned to staff members. Arizona's ACS chapter spent less than 10 percent of its funds on direct community cancer services. In California, the figure was 11 percent, and under 9 percent in Missouri.

Thus for every $1 spent on direct service, approximately $6.40 is spent on compensation and overhead. In all ten states, salaries and fringe benefits are by far the largest single budget items, a surprising fact in light of the characterization of the appeals, which stress an urgent and critical need for donations to provide cancer services. Nationally, only 16 percent or less of all money raised is spent on direct services to cancer victims, like driving cancer patients from the hospital after chemotherapy, and providing pain medication.

Most of the funds raised by ACS go to pay overhead, salaries, fringe benefits, and travel expenses of its national executives in Atlanta. They also go to pay Chief Executive Officers, who earn six-figure salaries in several states, and the hundreds of other employees who work out of some 3,000 regional offices nationwide. The typical ACS affiliate, which helps raise the money for the national office, spends more than 52 percent of its budget on salaries, pensions, fringe benefits, and overhead for its own employees.

Salaries and overhead for most ACS affiliates also exceeded 50 percent, although most direct community services are handled by unpaid volunteers. DiLorenzo summed up his findings by emphasizing the hoarding of funds by the ACS.

If current needs are not being met because of insufficient funds, as fund-raising appeals suggest, why is so much cash being hoarded? Most contributors believe their donations are being used to fight cancer, not to accumulate financial reserves. More progress in the war against cancer would be made if they would divest some of their real estate holdings and use the proceeds -- as well as a portion of their cash reserves -- to provide more cancer services.

Aside from high salaries and overhead, most of what is left of the ACS budget goes to basic research and research into profitable patented cancer drugs.

The current budget of the ACS is $380 million and its cash reserves approach one billion dollars. Yet its aggressive fund-raising campaign continues to plead poverty and lament the lack of available money for cancer research, while ignoring efforts to prevent cancer by phasing out avoidable exposures to environmental and occupational carcinogens. Meanwhile, the ACS is silent about its intricate relationships with the wealthy cancer drug, chemical, and other industries.

A March 30, 1998 Associated Press Release has shed unexpected light on questionable ACS expenditures on lobbying. National Vice President for federal and state governmental relations Linda Hay Crawford admitted that the ACS was spending "less than $1 million a year on direct lobbying." She also admitted that over the last year, the society used 10 of its own employees to lobby. "For legal and other help, it hired the lobbying firm of Hogan & Hartson, whose roster includes former House Minority Leader Robert H. Michel (R-IL)." The ACS lobbying also included $30,000 donations to Democratic and Republican governor's associations. "We wanted to look like players and be players," explained Crawford. This practice, however, has been sharply challenged. The AP release quotes the national Charities Information Bureau as stating that it "does not know of any other charity that makes contributions to political parties."

Tax experts have warned that these contributions may be illegal, as charities are not allowed to make political donations. Marcus Owens, director of the IRS Exempt Organization Division also warned that: "The bottom line is campaign contributions will jeopardize a charity's exempt status."

Conflicts of Interest

In the past most ACS funds have come from public donations, and high-profile fund raising campaigns such as the springtime daffodil sale and the May relay races. However, over the last two decades, an increasing proportion of the ACS budget comes from large corporations, including the pharmaceutical, cancer drug, telecommunications, and entertainment industries. In 1992, the American Cancer Society Foundation was created to allow the ACS to actively solicit contributions of more than $100,000. However, a close look at the heavy-hitters on the Foundation's board will give an idea of which interests are at play and where the Foundation expects its big contributions to come from.

The Foundation's board of trustees included corporate executives from the pharmaceutical, investment, banking, and media industries. Among them:

David R. Bethune, president of Lederle Laboratories, a multinational pharmaceutical company and a division of American Cyanamid Company. Bethune is also vice president of American Cyanamid, which makes chemical fertilizers and herbicides while transforming itself into a full-fledged pharmaceutical company. In 1988, American Cyanamid introduced Novatrone, an anti-cancer drug. And in 1992, it announced that it would buy a majority of shares of Immunex, a cancer drug maker.

Gordon Binder, CEO of Amgen, the world's foremost biotechnology company, with over $1 billion in product sales in 1992. Amgen's success rests almost exclusively on one product, Neupogen, which is administered to chemotherapy patients to stimulate their production of white blood cells. As the cancer epidemic grows, sales for Neupogen continue to skyrocket.

George Dessert, famous in media circles for his former role as censor on the subject of "family values" during the 70s and 80s as CEO of CBS, and now Chairman of the ACS board.

Alan Gevertzen, chairman of the board of Boeing, the world's number one commercial aircraft maker with net sales of $30 billion in 1992.

Sumner M. Redstone, chairman of the board, Viacom Inc. and Viacom International Inc., a broadcasting, telecommunications, entertainment, and cable television corporation.

The results of this board's efforts have been very successful. A million here, a million there --much of it coming from the very industries instrumental in shaping ACS policy, or profiting from it.

The Cancer Drug Industry

The intimate association between the ACS and cancer drug industry, with current annual sales of about $12 billion, is further illustrated by the unbridled aggression which the Society has directed at potential competitors of the industry.

Just as Senator Joseph McCarthy had his "black list" of suspected communists and Richard Nixon his environmental activist "enemies list," so too, the ACS has maintained a "Committee on Unproven Methods of Cancer Management" which periodically "reviews" unorthodox or alternative therapies. This Committee is comprised of "volunteer health care professionals," carefully selected proponents of orthodox, expensive, and usually toxic drugs patented by major pharmaceutical companies, and opponents of alternative or "unproven" therapies which are generally cheap, non-patentable, and minimally toxic.

Periodically, the Committee updates its statements on "unproven methods," which are then widely disseminated to clinicians, cheerleader science writers (such as Jane Brody, Gina Kolata, and Natalie Angier of the New York Times), and the public. Once a clinician or oncologist becomes associated with "unproven methods," he or she is blackballed by the cancer establishment. Funding for the accused "quack" becomes inaccessible, followed by systematic harassment.

The highly biased ACS witch-hunts against alternative practitioners is in striking contrast to its extravagant and uncritical endorsement of conventional toxic chemotherapy. This in spite of the absence of any objective evidence of improved survival rates or reduced mortality following chemotherapy for all but some relatively rare cancers.

In response to pressure from People Against Cancer, a grassroots group of cancer patients disillusioned with conventional cancer therapy, in 1986 some 40 members of Congress requested the Office of Technology Assessment (OTA), a Congressional think tank, to evaluate available information on alternative innovative therapies. While initially resistant, OTA eventually published a September 1990 report (available online at: http://www.wws.princeton.edu/~ota/disk2/1990/9044_n.html ) that identified some 200 promising studies on alternative therapies. OTA concluded that NCI had "a mandated responsibility to pursue this information and facilitate examination of widely used 'unconventional cancer treatments' for therapeutic potential."

Yet, until very recently, the ACS and NCI remained resistant, if not frankly hostile, to OTA's recommendations. In the January 1991 issue of its Cancer Journal for Clinicians ACS referred to the Hoxsey therapy, a nontoxic combination of herb extracts developed in the 1940s by populist Harry Hoxsey, as a "worthless tonic for cancer." However, a detailed critique of Hoxsey's treatment by Dr. Patricia Spain Ward, a leading contributor to the OTA report, concluded just the opposite: "More recent literature leaves no doubt that Hoxsey's formula does indeed contain many plant substances of marked therapeutic activity."

Nor is this the first time that the Society's claims of quackery have been called into question or discredited. A growing number of other innovative therapies originally attacked by the ACS have recently found less disfavor and even acceptance. These include hyperthemia, Tumor Necrosis Factor, (originally called Coleys' Toxin), hydrazine sulfate, and Burzynski's antineoplastons. Well over 100 promising alternative non-patented and nontoxic therapies have already been identified. Clearly, such treatments merit clinical testing and evaluation by the NCI using similar statistical techniques and criteria as established for conventional chemotherapy. However, while FDA has approved approximately 40 patented drugs for cancer treatment, it has still not approved a single non-patented alternative drug.

Subsequent events further isolated the ACS in its fixation on orthodox as opposed to complementary alternative treatments. Bypassing the ACS and NCI, the National Institutes of Health in June 1992 opened a new Office of Alternative Medicine (OAM) for the investigation of unconventional treatment of cancer and other diseases. Leading proponents of conventional therapy were invited to participate. ACS refused. NCI grudgingly and nominally participated while actively attacking alternative therapy with its widely circulated Cancer Information Services. Meanwhile, NCI's police partner, the FDA has used its enforcement authority against distributors and practitioners of innovative and nontoxic therapies.

In an interesting recent development, the Center for Mind-Body Medicine in Washington, D.C. held a two day conference on "Comprehensive Cancer Care: Integrating Complementary and Alternative Medicine." According to Dr. James Gordon, President of the Center and Chair of the Program Advisory Council of the NIH Office of Alternative Medicine, the object of the conference was to bring together practitioners of mainstream and alternative medicine, together with cancer patients and high ranking officials of the ACS and NCI. Dr. Gordon warned alternative practitioners that "they're going to need to get more rigorous with their work -- to be accepted by the mainstream community." However, no such warning was directed at the highly questionable claims by NCI and ACS for the efficacy of conventional cancer chemotherapy. As significantly, criticism of the establishment's minimalistic priority for cancer prevention was effectively discouraged by Dr. Gordon.
In the fall of 1998 OAM was upgraded by congress to an autonomous institute, "The National Center for Complimentary Alternative Medicine," forcing the ACS to cease attacks on cancer "quackery."

The Mammography Industry

The ACS has close connections to the mammography industry. Five radiologists have served as ACS presidents, and in its every move, the ACS reflects the interests of the major manufacturers of mammogram machines and film, including Siemens, DuPont, General Electric, Eastman Kodak, and Piker. In fact, if every woman were to follow ACS and NCI mammography guidelines, the annual revenue to health care facilities would be a staggering $5 billion, including at least $2.5 billion for premenopausal women.

Promotions of the ACS continue to lure women of all ages into mammography centers, leading them to believe that mammography is their best hope against breast cancer. A leading Massachusetts newspaper featured a photograph of two women in their twenties in an ACS advertisement that promised early detection results in a cure "nearly 100 percent of the time." An ACS communications director, questioned by journalist Kate Dempsey, responded in an article published by the Massachusetts Women's Community Cancer Project:

The ad isn't based on a study. When you make an advertisement, you just say what you can to get women in the door. You exaggerate a point. . . . Mammography today is a lucrative (and) highly competitive business.

In addition, the mammography industry conducts research for the ACS and its grantees, serves on advisory boards, and donates considerable funds. DuPont also is a substantial backer of the ACS Breast Health Awareness Program; sponsors television shows and other media productions touting mammography; produces advertising, promotional, and information literature for hospitals, clinics, medical organizations, and doctors; produces educational films; and, of course, lobbies Congress for legislation promoting availability of mammography services. In virtually all of its important actions, the ACS has been strongly linked with the mammography industry, ignoring the development of viable alternatives to mammography.

The ACS exposes premenopausal women to radiation hazards from mammography with little or no evidence of benefits. The ACS also fails to tell them that their breasts will change so much over time that the "baseline" images have little or no future relevance. This is truly an American Cancer Society crusade. But against whom, or rather for whom?

The highly publicized "National Breast Cancer Awareness Month" campaign further illustrates these institutionalized conflicts of interest with the mammography and cancer drug industries. ACS and NCI representatives help sponsor promotional events, hold interviews, and stress the need for mammography every October. The flagship of this month-long series of events is National Mammography Day on October 17 in 1997.
Conspicuously absent from the public relations campaign of the National Breast Cancer Awareness Month is any information on environmental and other avoidable causes of breast cancer. This is no accident. Zeneca Pharmaceuticals -- a spin-off of Imperial Chemical Industries, one of the world's largest manufacturers of chlorinated and other industrial chemicals, including those incriminated as causes of breast cancer -- has been the sole multimillion-dollar funder of National Breast Cancer Awareness Month since its inception in 1984. Zeneca is also the sole manufacturer of tamoxifen, the world's top-selling anticancer and breast cancer "prevention" drug, with $400 million in annual sales. Furthermore, Zeneca recently assumed direct management of eleven cancer centers in United States hospitals. Zeneca owns a 50 percent stake in these centers known collectively as Salick Health Care, posing serious conflict's of interest.

The link between the ACS and NCI and Zeneca is especially strong when it comes to tamoxifen. The ACS and NCI continue aggressively to promote the tamoxifen trial, which is the cornerstone of its minimal prevention program. On March 7, 1997, the NCI Press Office released a four-page "For Response to Inquiries on Breast Cancer." The brief section on prevention reads:

Researchers are looking for a way to prevent breast cancer in women at high risk. . . . A large study (is underway) to see if the drug tamoxifen will reduce cancer risk in women age 60 or older and in women 35 to 59 who have a pattern of risk factors for breast cancer. This study is also a model for future studies of cancer prevention. Studies of diet and nutrition could also lead to preventive strategies.

Since Zeneca influences every leaflet, poster, publication, and commercial produced by National Breast Cancer Awareness Month, it is no wonder these publications make no mention of carcinogenic industrial chemicals and their relation to breast cancer. Imperial Chemical Industries, Zeneca's parent company, profits by manufacturing breast-cancer-causing chemicals. Zeneca profits from treatment of breast cancer, and hopes to profit still more from the prospects of large-scale national use of tamoxifen for breast cancer prevention. National Breast Cancer Awareness Month is a masterful public relations coup for Zeneca, providing the company with valuable, if ill-placed, good will from millions of American women.

The Pesticide Industry

Just how inbred the relations between the ACS and the chemical industry are became clear in the spring of 1993 to Marty Koughan, a public television producer. Koughan was about to broadcast a documentary on the dangers of pesticides to children for the Public Broadcasting Service's hour-long show, "Frontline." Koughan's investigation relied heavily on an embargoed, ground-breaking report issued by the National Academy of Sciences in June of 1993 entitled "Pesticides in the Diet of Children." This report declared the nation's food supply "inadequately protected" from cancer-causing pesticides and a significant threat to the health of children.

An earlier report, issued by the Natural Resources Defense Council in 1989, "Intolerable Risk: Pesticides in our Children's Food," had also given pesticide manufacturers failing marks. The report was released in high profile testimony to Congress by movie actress Meryl Streep. A mother of young children, Streep explained to a packed House chamber the report's findings, namely, that children were most at risk from cancer-causing pesticides on our food because they consume a disproportionate amount of fruits, fruit juices, and vegetables relative to their size, and because their bodies are still forming.

Shortly before Koughan's program was due to air, a draft of the script was mysteriously leaked to Porter-Novelli, a powerful public relations firm for produce growers and the agrichemical industry. In true Washington fashion, Porter-Novelli plays both sides of the fence, representing both government agencies and the industries they regulate. Its client list in 1993 included Ciba-Geigy, DuPont, Monsanto, Burroughs Wellcome, American Petroleum Institute, Bristol-Meyers-Squibb, Hoffman-LaRoche, Hoechst Celanese, Hoechst Roussel Pharmaceutical, Janssen Pharmaceutical, Johnson & Johnson, the Center for Produce Quality, as well as the USDA, the NCI, plus other National Institutes of Health.

Porter-Novelli first crafted a rebuttal to help the manufacturers quell public fears about pesticide-contaminated food. Next, Porter-Novelli called up another client, the ACS, for whom Porter-Novelli had done pro bono work for years. The rebuttal that Porter-Novelli had just sent off to its industry clients was faxed to ACS Atlanta headquarters. It was then circulated internationally by e-mail on March 22, 1993, virtually verbatim from the memo Porter-Novelli had crafted for a backgrounder for 3,000 regional ACS offices to have in hand to help field calls from the public after the show aired.

The program makes unfounded suggestions . . . that pesticide residue in food may be at hazardous levels," the ACS memo read. "Its use of a 'cancer cluster' leukemia case reports and non-specific community illnesses as alleged evidence of pesticide effects in people is unfortunate. We know of no community cancer clusters which have been shown to be anything other than chance grouping of cases and none in which pesticide use was confirmed as the cause.

This bold, unabashed defense of the pesticide industry, crafted by Porter-Novelli, was then rehashed a third time, this time by the right-wing group, Accuracy in Media. AIM's newsletter gleefully published quotes from the ACS memo in an article with the banner headline: "Junk Science on PBS." The article opened with "Can we afford the Public Broadcasting Service?" and went on to disparage Koughan's documentary on pesticides and children. "In Our Children's Food . . . exemplified what the media have done to produce these 'popular panics' and the enormously costly waste (at PBS) cited by the New York Times."

When Koughan saw the AIM article he was initially outraged that the ACS was being used to defend the pesticide industry. "At first, I assumed complete ignorance on the part of the ACS," said Koughan. But after repeatedly trying, without success, to get the national office to rebut the AIM article, Koughan began to see what was really going on. "When I realized Porter-Novelli represented five agrichemical companies, and that the ACS had been a client for years, it became obvious that the ACS had not been fooled at all," said Koughan. "They were willing partners in the deception, and were in fact doing a favor for a friend _ by flakking for the agrichemical industry."

Charles Benbrook, former director of the National Academy of Sciences Board of Agriculture, worked on the pesticide report by the Academy of Sciences that the PBS special would preview. He charged that the role of the ACS as a source of information for the media representing the pesticide and product industry was "unconscionable." Investigative reporter Sheila Kaplan, in a 1993 Legal Times article, went still further: "What they did was clearly and unequivocally over the line, and constitutes a major conflict of interest."

The Role of the ACS in the War Against Cancer

The verdict is unassailable. The ACS bears a major responsibility for losing the winnable war against cancer.

The launching of the 1971 War Against Cancer provided the ACS with a well-exploited opportunity to pursue it own myopic and self-interested agenda. Its strategies remain based on two myths -- that there has been dramatic progress in the treatment and cure of cancer, and that any increase in the incidence and mortality of cancer is due to aging of the population and smoking while denying any significant role for involuntary exposures to industrial carcinogens in air, water, consumer products and the workplace.

As the world's largest non-religious "charity," with powerful allies in the private and public sectors, ACS policies and priorities remain unchanged. In spite of periodic protests, threats of boycotts, and questions on its finances, the Society leadership responds with powerful PR campaigns reflecting denial and manipulated information, and pillorying its opponents with scientific McCarthyism.

The verdict is unassailable. The ACS bears a major responsibility for losing the winnable war against cancer.

Reforming the American Cancer Society: What to do about it

Reforming the ACS is, in principle, relatively easy and directly achievable. Boycott the ACS. Instead give your charitable contributions to public interest and environmental groups involved in cancer prevention. Such a boycott is well overdue and will send the only message this "charity" can no longer ignore. The Cancer Prevention Coalition and some breast cancer groups have already taken steps in this direction.