Author: Jed Hallam

I recently contributed a chapter to a book on social media, in which I wrote about the development of the social media industry and how I believe it will develop (available in all good bookstores at some point, apparently).

Once I'd finished writing this chapter, being the mildly obsessive type of guy I am, I continued to read into industry analysis and management theories, which eventually led to digging out my copy of Michael Porter's Competitive Advantage.

Then, during a particularly dull train journey, I decided to look at how you could apply Porter's Five Forces to the social media industry and agencies within the industry (I've been intentionally generic as I think the application fits with the industry as a whole, rather than any individual organisation).