Skills

Work history

2015

Marketing Manager

Impresstv

Jun 2014 - Jul 2015

I was responsible for every marketing activities at this British TV Solutions and Recommendation Engine Provider for Telcos.
My tasks were - including, but not limited to:
[on- and offline copywriting ]: website, company brochures, product one pagers, social media, press releases
[event planning and execution]: inner-company events and showcasing the company in industry-related exhibitions and conferences
[online campaigns]: email marketing with Mailchimp, Unbounce landing page campaigns, Google Adwords ads

2014

Marketing Manager

Gravity Research and Development

Apr 2013 - May 2014

I was responsible for every marketing activities at this TV solutions and Ecommerce Solutions startup.
My tasks were - including, but not limited to:
[on- and offline copywriting ]: website, company blog, company brochures, product one pagers, social media, press releases
[event planning and execution]: inner-company events and showcasing the company in industry-related exhibitions and conferences
[online campaigns]: email marketing with Mailchimp, Unbounce landing page campaigns, Google Adwords ads

2013

Marketing Associate

DAS Legal Expenses Insurance

Jul 2012 - Mar 2013

• Facilitated entry into a new sector of the insurance market for sister insurance company TGR Ltd., by editing a series of
television programmes (a total of 180 minutes) at a local television station, Zugló TV, sponsored by TGR Ltd.
• Prepared an online B2C insurance campaign offering legal insurance and leisure activities in combined packages, by liaising with ~15 potential partners
• Engaged sales representatives with regular motivational content on the company blog to encourage them to achieve their monthly benchmark targets and stay in competition for sales rewards
• Fully planned a week-long luxury incentive trip to Switzerland and the Geneva Motor Show, the top prize for the 10 most successful sales colleagues

2012

PR & Corporate Responsibiltiy Specialist

Tesco

Aug 2010 - Apr 2012

• Increased Tesco’s reputation for corporate responsibility by coordinating and monitoring the previously uncoordinated community activities - such as donations and voluntary work - of 213 Tesco stores, involving a total budget of £387,000 and by making myself available as much as possible to provide support to store staff with these activities
• Helped main charity partner Red Cross raise £122,000 and recruit 2600 blood donors in stores in one year, by liaising to achieve maximum impact for their campaigns without breaching regulations or affecting stores’ regular operations
• Helped with Tesco’s local Government Affairs by contacting town mayors, informing them about Tesco’s local corporate responsibility activities and inviting them to stakeholder meetings to liaise on potential partnerships and voice any concerns
• Increased involvement of Head Office workers in voluntary activities to ~30 people per quarter year by arranging voluntary work close to the Head Office, usually with at least 2 options to choose from, typically involving animals or children
• Summarized Tesco’s economic, environmental, social and governance performance for the media and the public by assisting with a “self-declared B” type of Sustainability Report following Global Reporting Initiative standards, acquiring and processing necessary data from different Head Office departments