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Google+ Turns Two: You Can't Ignore It for Another Minute

Even if you spend hours and hours on your website SEO in order to improve your Google search rankings, if you’re not on Google+, those SEO updates may not matter. This “new-ish” platform is gaining traction, yet many of us still don’t understand/know the benefits of this social network. It requires a completely different strategy and Facebook, so there’s really no point in comparing. Start getting familiar!

Google+, Google’s often maligned social platform, has just turned two. If you’re not using it, you’re making a big mistake and missing incredible tools. Brands and social-media marketers need to pay attention to Google+ now and start developing a strategy that puts Google+ at its center. And hold on to your hat — because that strategy will need to be significantly different than your Facebook strategy. Continue reading at AdAge.com…