Jeff Rummer has been instrumental in helping Medtronic transform from a primarily sales driven culture to a balanced (and aligned) marketing and sales driven business. Jeff’s and his team’s responsibilities include the planning, execution and measurement of all integrated marketing campaigns and digital experiences along with managing and optimizing their marketing technology stack. In this episode, Jeff and I talk about what it takes to be an agent of change and several other insightful topics for you including:

Jeff's quick rundown of his favorite DemandGen Radio podcasts and why

What does it mean to be a marketing hero? Does Jeff feel like one given all the transformation that’s taken place at Medtronic?

What advice would Jeff give his former self knowing what he knows now in marketing operations and change management?

What is the reason for Medtronic’s expansion into ABM centric demand generation?