Applehttp://blogs.forrester.com/taxonomy/term/167/all
enThe Data Digest: Five Urgent Truths About Wearableshttp://blogs.forrester.com/jp_gownder/14-12-09-the_data_digest_five_urgent_truths_about_wearables
<p><strong>In 2015, wearables will hit mass market:</strong> With Apple's much-anticipated <strong><a href="https://www.forrester.com/Brief+Prepare+Now+For+Apples+Giant+Leap+Into+Wearables/fulltext/-/E-RES116865">Apple Watch</a></strong> slated for release early next year, the already hype-heavy conversation will reach new heights. My colleague Anjali Lai wrote a <strong><a href="https://www.forrester.com/The+Apple+Watch+What+Makes+Consumers+Tick/fulltext/-/E-RES119705">report</a></strong> analyzing the true addressable market of Apple Watch from a quantitative and qualitative data perspective - covered right here on the <strong><a href="http://blogs.forrester.com/anjali_lai/14-11-21-the_data_digest_the_apple_watch_what_makes_consumers_tick">Data Digest</a> </strong>- to interject some strong data-driven analysis into the conversation.</p><a href="http://blogs.forrester.com/jp_gownder/14-12-09-the_data_digest_five_urgent_truths_about_wearables" title="Read the rest of &#039;The Data Digest: Five Urgent Truths About Wearables&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_167 first"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_1350"><a href="/category/gownder" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Gownder</a></li>
<li class="taxonomy_term_11136"><a href="/category/internet_of_things" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Internet of Things</a></li>
<li class="taxonomy_term_11496"><a href="/category/j_p_gownder" rel="tag" alt="See other content with this tag." title="See other content with this tag.">J. P. Gownder</a></li>
<li class="taxonomy_term_11520"><a href="/category/james_mcquivey" rel="tag" alt="See other content with this tag." title="See other content with this tag.">James McQuivey</a></li>
<li class="taxonomy_term_731"><a href="/category/mobility" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobility</a></li>
<li class="taxonomy_term_11124"><a href="/category/connected_devices" rel="tag" alt="See other content with this tag." title="See other content with this tag.">connected devices</a></li>
<li class="taxonomy_term_235"><a href="/category/mobile" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile</a></li>
<li class="taxonomy_term_10636"><a href="/category/wearable_computing" rel="tag" alt="See other content with this tag." title="See other content with this tag.">wearable computing</a></li>
<li class="taxonomy_term_910"><a href="/category/wearable_devices" rel="tag" alt="See other content with this tag." title="See other content with this tag.">wearable devices</a></li>
<li class="taxonomy_term_10209 last"><a href="/category/wearables" rel="tag" alt="See other content with this tag." title="See other content with this tag.">wearables</a></li>
</ul></div>http://blogs.forrester.com/jp_gownder/14-12-09-the_data_digest_five_urgent_truths_about_wearables#commentsAppleData InsightsGownderInternet of ThingsJ. P. GownderJames McQuiveyMobilityconnected devicesmobilewearable computingwearable deviceswearablesTue, 09 Dec 2014 10:15:43 +0000JP Gownder11261 at http://blogs.forrester.comThe Data Digest: The Apple Watch: What Makes Consumers Tick?http://blogs.forrester.com/anjali_lai/14-11-21-the_data_digest_the_apple_watch_what_makes_consumers_tick
<p>The <a href="http://money.cnn.com/2014/09/09/technology/mobile/apple-iphone-iwatch-event/" target="_blank">unveiling</a> of the <a href="https://www.apple.com/watch/" target="_blank">Apple Watch</a> in early September left consumers and industry analysts with more questions than answers. After the sluggish sales of smartwatch predecessors, what is the actual market opportunity for Apple's wrist-based wearable? Will consumers' perception of the technology motivate them to make a purchase? And what type of consumer is most receptive to this device? </p>
<p>In my recently published report, I leverage <a href="http://www.forrester.com/Data-Services/-/E-MPL31" target="_blank">Forrester's Technographics&reg;360</a> multimethodology research approach to answer these questions. So far, reaction to the Apple Watch has ranged from <a href="http://www.engadget.com/2014/09/09/apple-watch-much-ado-about-nothing/" target="_blank">skepticism</a> to <a href="http://www.cnet.com/news/how-apples-iwatch-can-succeed-where-other-smartwatches-have-failed/" target="_blank">enthusiasm</a>, and our data shows that the story of Apple Watch adoption is indeed two-sided. Our evaluation of consumer behavior and attitudes reveals an immediate market opportunity for the device as well as psychological barriers to adoption: </p>
<p>However, the story doesn't end there. Between the advantages and challenges of Apple Watch adoption emerges a third reality, which synthesizes the two. Apple Watch uptake will evolve, with early adopters, motivated by excitement, biting first and a second wave of mainstream consumers - who can see and experience the benefits of the device - buying next.</p><a href="http://blogs.forrester.com/anjali_lai/14-11-21-the_data_digest_the_apple_watch_what_makes_consumers_tick" title="Read the rest of &#039;The Data Digest: The Apple Watch: What Makes Consumers Tick?&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_167 first"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_11463"><a href="/category/apple_iwatch" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple iWatch</a></li>
<li class="taxonomy_term_11648"><a href="/category/smartwatch" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Smartwatch</a></li>
<li class="taxonomy_term_129"><a href="/category/technographics" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Technographics</a></li>
<li class="taxonomy_term_196"><a href="/category/data_digest" rel="tag" alt="See other content with this tag." title="See other content with this tag.">The Data Digest</a></li>
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<li class="taxonomy_term_12309"><a href="/category/consumer_wearables" rel="tag" alt="See other content with this tag." title="See other content with this tag.">consumer wearables</a></li>
<li class="taxonomy_term_10699"><a href="/category/qualitative" rel="tag" alt="See other content with this tag." title="See other content with this tag.">qualitative</a></li>
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</ul></div>http://blogs.forrester.com/anjali_lai/14-11-21-the_data_digest_the_apple_watch_what_makes_consumers_tick#commentsAppleApple iWatchData InsightsSmartwatchTechnographicsThe Data Digestconsumer technographicsconsumer technologyconsumer wearablesqualitativequalitative data analysisquantitativesocial listeningtechnology adoptionwearable deviceswearable technologywearablesFri, 21 Nov 2014 14:12:58 +0000Anjali Lai11238 at http://blogs.forrester.comMobile Development: The 2015 Crystal Ballhttp://blogs.forrester.com/michael_facemire/14-11-03-mobile_development_the_2015_crystal_ball
<p dir="ltr"><span>Mobile developers change people&#39;s lives every single day -- they create innovative experiences, reshape how we spend our time, and give us continual access to Facebook and Twitter (the latter being especially</span><a href="http://www.twitter.com/asocialface"><span> important to the author</span></a><span>!). The pace at which these new experiences are delivered continues to amaze, yet continues to speed up. As a recovering enterprise mobile developer myself, I&#39;m always tracking the new tools and technologies that developers are using to maintain this pace and provide new innovation. </span><a href="https://www.forrester.com/Predictions+2015+Mobile+Development+Goes+Composable+Contextual+And+CrossTouchpoint/quickscan/-/E-RES119885"><span>With that in mind, we&#39;ve published a report on the mobile development predictions</span></a><span> for 2015; the changes that will allow developers to continue to produce amazing innovation at a continually faster rate. We&#39;ve highlighted 8 in the report, but the ones that are especially exciting to me are:</span></p>
<p dir="ltr"></p><a href="http://blogs.forrester.com/michael_facemire/14-11-03-mobile_development_the_2015_crystal_ball" title="Read the rest of &#039;Mobile Development: The 2015 Crystal Ball&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
<li class="taxonomy_term_167"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_44"><a href="/category/google" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Google</a></li>
<li class="taxonomy_term_10316"><a href="/category/html5" rel="tag" alt="See other content with this tag." title="See other content with this tag.">HTML5</a></li>
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<li class="taxonomy_term_12905"><a href="/category/predictions_2015" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Predictions 2015</a></li>
<li class="taxonomy_term_11559"><a href="/category/agile_software_development" rel="tag" alt="See other content with this tag." title="See other content with this tag.">agile software development</a></li>
<li class="taxonomy_term_12643"><a href="/category/ios_8" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iOS 8</a></li>
<li class="taxonomy_term_11239"><a href="/category/mobile_development" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile development</a></li>
<li class="taxonomy_term_12365 last"><a href="/category/mobile_ecosystems" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile ecosystems</a></li>
</ul></div>http://blogs.forrester.com/michael_facemire/14-11-03-mobile_development_the_2015_crystal_ball#commentsAmazonAppleApplication DevelopmentGoogleHTML5MicrosoftPredictions 2015agile software developmentiOS 8mobile developmentmobile ecosystemsMon, 03 Nov 2014 16:03:31 +0000Michael Facemire11142 at http://blogs.forrester.comWhat To Expect From Berlin's IFA And From Apple's Upcoming Announcementshttp://blogs.forrester.com/thomas_husson/14-09-01-what_to_expect_from_berlins_ifa_and_from_apples_upcoming_announcements
<p>Will the iPhone 6, to be announced on September 9, have NFC and a Sapphire Crystal display?</p>
<p>What about the new Samsung Galaxy Note 4, to be announced at <a href="http://www.cnet.com/news/samsung-will-host-unpacked-launch-sept-3-in-three-cities/">Unpacked on September 3</a>? And will the new <a href="http://www.pcworld.com/article/2463962/microsoft-teases-lumia-smartphone-announcements-for-september-4.html">Nokia Lumia 730</a> (a.k.a Superman), to be announced on September 4, have a 5-Megapixel rear-facing camera? </p>
<p>This week&#39;s scheduled launch events from Samsung, Sony, Microsoft, Motorola, LG, and Apple will cause lots of comparison about device features - <a href="http://www.zdnet.com/what-to-expect-from-ifa-2014-and-motorola-10-phones-five-watches-and-more-7000033152/">with about 15 new devices to be launched along the IFA show in Berlin</a>.</p>
<p>It simply does not matter.</p>
<p>Forrester made the call that <a href="http://www.forrester.com/Mobile+Computing+Its+All+About+The+Ecosystem/quickscan/-/E-RES85201?highlightTerm=iphone%20ecosystem&amp;isTurnHighlighting=false">competition shifted from devices to ecosystems</a> about two years ago. New devices are simply vehicles for increasing the value of the entire digital relationship across a rich digital platform.</p>
<p>As my colleague Frank Gillett puts it, "Samsung&#39;s challenge is to establish an enduring relationship with customers, rather than being an interchangeable Android device maker - and it will take more than a new Galaxy Note to do that."</p><a href="http://blogs.forrester.com/thomas_husson/14-09-01-what_to_expect_from_berlins_ifa_and_from_apples_upcoming_announcements" title="Read the rest of &#039;What To Expect From Berlin&amp;#039;s IFA And From Apple&amp;#039;s Upcoming Announcements&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_845 first"><a href="/category/android" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Android</a></li>
<li class="taxonomy_term_167"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_12804"><a href="/category/ifa" rel="tag" alt="See other content with this tag." title="See other content with this tag.">IFA</a></li>
<li class="taxonomy_term_9427"><a href="/category/lg" rel="tag" alt="See other content with this tag." title="See other content with this tag.">LG</a></li>
<li class="taxonomy_term_11032"><a href="/category/nokia_lumia" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Nokia Lumia</a></li>
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</ul></div>http://blogs.forrester.com/thomas_husson/14-09-01-what_to_expect_from_berlins_ifa_and_from_apples_upcoming_announcements#commentsAndroidAppleIFALGMarketing LeadershipNokia LumiaSamsungWindows Phone 8iOSiPhone6iWatchMon, 01 Sep 2014 21:05:25 +0000Thomas Husson10967 at http://blogs.forrester.comWhy Asking About Google Bank Is The Wrong Questionhttp://blogs.forrester.com/oliwia_berdak/14-07-29-why_asking_about_google_bank_is_the_wrong_question
<p>&quot;When will Google launch a bank and what will it look like?&quot; is a question I frequently hear from our banking clients. Google's activities in digital wallets and payments, as well as its reputation as one of the most disruptive firms in the market, have obviously left many banking executives worried. Unfortunately, they're asking the wrong question.</p>
<p>I'll leave aside the issue of whether Google or perhaps Apple or Amazon should be the focus of this increased attention. Each of these players has its unique strengths and growth plans, and some of these correlate more or less closely with financial services. That's not what makes the question so wrong. As I write in my <a href="http://www.forrester.com/Why+Google+Bank+Wont+Happen/quickscan/-/E-RES117144?highlightTerm=&amp;isTurnHighlighting=">new report</a>, it's the assumptions that are faulty here; assumptions that reveal precisely the type of legacy mindset that makes many retail banks so vulnerable to disruption.</p>
<p>Many retail financial firms still haven't grasped the full potential of <a href="http://solutions.forrester.com/digital-business">digital disruption</a>. They think that new competitors will use their digital might to beat them at their own game, be that through more efficient processes, brilliant algorithms or better user experience. While these three things do matter, what matters most is the purpose which they serve. As I have written <a href="http://blogs.forrester.com/oliwia_berdak/14-07-17-financial_services_are_hot_who_would_have_thought">elsewhere</a>, digital disruptors like Google are disruptive because they don't play by the rules. Instead, they use digital technologies to deliver better or entirely new ways of meeting customer needs, often bypassing regulation and re-defining a given industry in the process.</p><a href="http://blogs.forrester.com/oliwia_berdak/14-07-29-why_asking_about_google_bank_is_the_wrong_question" title="Read the rest of &#039;Why Asking About Google Bank Is The Wrong Question&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
<li class="taxonomy_term_167"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_9946"><a href="/category/digital_disruption" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Digital Disruption</a></li>
<li class="taxonomy_term_44"><a href="/category/google" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Google</a></li>
<li class="taxonomy_term_12742"><a href="/category/google_bank" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Google Bank</a></li>
<li class="taxonomy_term_12743 last"><a href="/category/retail_financial_services" rel="tag" alt="See other content with this tag." title="See other content with this tag.">retail financial services</a></li>
</ul></div>http://blogs.forrester.com/oliwia_berdak/14-07-29-why_asking_about_google_bank_is_the_wrong_question#commentsAmazonAppleDigital DisruptionGoogleGoogle BankeBusiness Strategyretail financial servicesTue, 29 Jul 2014 15:00:54 +0000Oliwia Berdak10874 at http://blogs.forrester.comApple Shores Up Its Enterprise Position In Asia With IBM Partnershiphttp://blogs.forrester.com/tim_sheedy/14-07-22-apple_shores_up_its_enterprise_position_in_asia_with_ibm_partnership
<p>You've probably already seen the announcement of the partnership between IBM and Apple; Forrester clients can read more about it <a href="http://www.forrester.com/Quick+Take+Apple+And+IBM+Team+Up+To+Create+A+New+Enterprise+Mobile+Platform/fulltext/-/E-RES117747?highlightTerm=ibm%20apple&amp;isTurnHighlighting=false">here</a>, along with our deeper analysis.</p>
<p>While I can't comment on the trends in North America and Europe, I know that there are some interesting dynamics in the enterprise mobility space in Asia Pacific at the moment. The penetration of technologies like BYOD, customer mobility, and employee-facing mobile apps has been relatively low in many Asian countries, putting the region's companies behind their North American peers for the most part. I still speak with CIOs and marketing leaders about why they should have a mobility strategy or how they can help their employees stay productive regardless of location.</p>
<p>Don't get me wrong: There are a <em>lot</em> of smartphones and tablets -- particularly iPads -- in businesses across the region. But many of these devices, especially the tablets, were personally acquired by employees -- so they're an "accessory tool," not a core productivity tool; often, corporate tech management doesn't support them and app-dev teams don't develop for them.</p><a href="http://blogs.forrester.com/tim_sheedy/14-07-22-apple_shores_up_its_enterprise_position_in_asia_with_ibm_partnership" title="Read the rest of &#039;Apple Shores Up Its Enterprise Position In Asia With IBM Partnership&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_167 first"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_239"><a href="/category/ibm" rel="tag" alt="See other content with this tag." title="See other content with this tag.">IBM</a></li>
<li class="taxonomy_term_45"><a href="/category/microsoft" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Microsoft</a></li>
<li class="taxonomy_term_11820"><a href="/category/windows_81" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Windows 8.1</a></li>
<li class="taxonomy_term_233"><a href="/category/ipad" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iPad</a></li>
<li class="taxonomy_term_235 last"><a href="/category/mobile" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile</a></li>
</ul></div>http://blogs.forrester.com/tim_sheedy/14-07-22-apple_shores_up_its_enterprise_position_in_asia_with_ibm_partnership#commentsAppleCIOIBMMicrosoftWindows 8.1iPadmobileTue, 22 Jul 2014 12:07:30 +0000Tim Sheedy10842 at http://blogs.forrester.comIBM’s Cloud Platform Strategy Is Getting Legitimatehttp://blogs.forrester.com/james_staten/14-07-16-ibms_cloud_platform_strategy_is_getting_legitimate
<p><span>After a slow and somewhat disjointed start, it looks like IBM is starting to build some serious momentum in the Public Cloud Platform game. </span></p><a href="http://blogs.forrester.com/james_staten/14-07-16-ibms_cloud_platform_strategy_is_getting_legitimate" title="Read the rest of &#039;IBM’s Cloud Platform Strategy Is Getting Legitimate&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_9465 first"><a href="/category/aws" rel="tag" alt="See other content with this tag." title="See other content with this tag.">AWS</a></li>
<li class="taxonomy_term_167"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_561"><a href="/category/bi" rel="tag" alt="See other content with this tag." title="See other content with this tag.">BI</a></li>
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<li class="taxonomy_term_12725"><a href="/category/mbaas" rel="tag" alt="See other content with this tag." title="See other content with this tag.">MBaaS</a></li>
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<li class="taxonomy_term_12724 last"><a href="/category/public_cloud_platforms" rel="tag" alt="See other content with this tag." title="See other content with this tag.">public cloud platforms</a></li>
</ul></div>http://blogs.forrester.com/james_staten/14-07-16-ibms_cloud_platform_strategy_is_getting_legitimate#commentsAWSAppleBICIOGoogleIBMMBaaSRackspaceartificial intelligencebig datacloud computingiOSpublic cloud platformsWed, 16 Jul 2014 23:51:44 +0000James Staten10834 at http://blogs.forrester.comApple Extensibility And Powerful Network Effectshttp://blogs.forrester.com/michael_yamnitsky/14-06-09-apple_extensibility_and_powerful_network_effects
<p>Apple's new &quot;Extensibility&quot; feature took somewhat of a backseat to a host of <a href="http://www.forrester.com/Quick+Take+Apples+WWDC+2014+Tour+De+Force/fulltext/-/E-RES117048">exciting new developer tools</a> announced at Apple's developer conference a week ago. I'd like to briefly highlight its importance to the enterprise. </p>
<p>In short, Extensibility makes it easy for apps to talk to each other, facilitating more complex mobile workflows and easy <a href="http://www.forrester.com/Pioneer+Vendors+Personal+Cloud/quickscan/-/E-RES105441">access to data stored in personal cloud services</a>. It will spur app developers work together to speed the advancement of what employees will be able to accomplish on mobile. </p>
<p> To elaborate, Extensibility will enable:</p><a href="http://blogs.forrester.com/michael_yamnitsky/14-06-09-apple_extensibility_and_powerful_network_effects" title="Read the rest of &#039;Apple Extensibility And Powerful Network Effects&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_167 first"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_690"><a href="/category/mobile_applications" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile applications</a></li>
<li class="taxonomy_term_47 last"><a href="/category/personal_cloud" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Personal Cloud</a></li>
</ul></div>http://blogs.forrester.com/michael_yamnitsky/14-06-09-apple_extensibility_and_powerful_network_effects#commentsAppleCIOMobile applicationsPersonal CloudMon, 09 Jun 2014 20:32:08 +0000Michael Yamnitsky10700 at http://blogs.forrester.comWith iOS 8, Apple Increases The Value Of Its Ecosystem But Only Marginally Improves App Marketinghttp://blogs.forrester.com/thomas_husson/14-06-03-with_ios_8_apple_increases_the_value_of_its_ecosystem_but_only_marginally_improves_app_marketing
<p>My colleague Ted Schadler explained <a href="http://blogs.forrester.com/ted_schadler/14-06-03-apples_ios_8_focuses_on_developers_building_new_mobile_moments">here</a> how Apple&#39;s iOS 8 focuses on developers building new mobile moments.</p>
<p>Once again, Apple increases the value of its ecosystem and will create more stickiness and loyalty by enabling developers and marketers to build new app experiences. The first building block to tap into the new opportunities that wearables and connected objects are opening up is to create a service ecosystem. That's the reason we haven&#39;t heard any product announcements yesterday. </p>
<p>From a marketing standpoint, Apple introduced some new App Store features for developers, like app previews and app bundles. Marketers will be able to let users buy multiple games or apps at once and for a discounted price. App listings can now include feature video demonstrations to showcase the value of your app. The new "Explore" tab - including the trending topics and the vertical scrolling - will also facilitate app discovery.</p>
<p>However, in comparison with the great iOS differentiated innovations announced to create new app experiences (e.g., HealthKit, HomeKit, Swift, TouchID, and open APIs), Apple mostly implemented incremental changes to its App Store marketing. Most marketers sill complain about Apple's black box and the lack of transparency about Apple App Store's ranking algorithm and ratings and review systems.</p>
<p>Apple still needs to introduce significant improvements in app search as well as new merchandizing and analytical tools to help third parties market their apps and manage their lifetime value. Interestingly, and just before WWDC, Microsoft announced the <a href="http://techcrunch.com/2014/05/28/microsoft-buys-capptain-a-mobile-app-management-platform-based-in-paris/">acquisition of French startup Capptain</a> - a real-time analytics and push notification app management platform.</p><a href="http://blogs.forrester.com/thomas_husson/14-06-03-with_ios_8_apple_increases_the_value_of_its_ecosystem_but_only_marginally_improves_app_marketing" title="Read the rest of &#039;With iOS 8, Apple Increases The Value Of Its Ecosystem But Only Marginally Improves App Marketing&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_9861 first"><a href="/category/app_store" rel="tag" alt="See other content with this tag." title="See other content with this tag.">App Store</a></li>
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<li class="taxonomy_term_12643 last"><a href="/category/ios_8" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iOS 8</a></li>
</ul></div>http://blogs.forrester.com/thomas_husson/14-06-03-with_ios_8_apple_increases_the_value_of_its_ecosystem_but_only_marginally_improves_app_marketing#commentsApp StoreAppleCapptainMarketing LeadershipMicrosoftapp marketingapp store optimizationiOS 8Tue, 03 Jun 2014 17:11:50 +0000Thomas Husson10687 at http://blogs.forrester.comHas Apple Thrown In the Towel?http://blogs.forrester.com/james_mcquivey/14-05-28-has_apple_thrown_in_the_towel
<p>The rumors turn out to be true. Apple is buying Beats for $3 billion, just slightly less money than originally suggested. Now that it&#39;s official, I&#39;m <a href="http://blogs.forrester.com/james_mcquivey/14-05-09-having_faith_in_apple_plus_beats">confidently reiterating my conviction</a> that Apple cannot be spending this unprecedented sum on Beats for either its headphones or its subscription music business. Because while the company may be worth that much, it&#39;s not worth that much to Apple, the world&#39;s most innovative consumer electronics and consumer software maker. Because choosing to buy Beats purely for its existing businesses and revenues would represent Apple significantly lowering its sights, aiming to graduate right from innovative leader of life-changing technology to kinda-cool company that makes stuff teenagers like. Not that selling to teenagers isn&#39;t a good thing; it can certainly bring in money, but it doesn&#39;t typically generate long-lasting brand relationships.</p>
<p>To be clear, if Apple is buying Beats purely for its headphones or music subscription business, then Apple is making a mistake. However, there are those of us who still believe that Apple hasn&#39;t thrown in the towel. And why would it? There are still many consumer markets to dominate -- entire markets like wearables and home automation tech and even in-car experiences, all of which are in their infancy -- and Apple still has the smarts, the brand, and certainly the money to make a run for any of those things, if not all of them. So why would Apple instead sign up to become a holding company for fashionable but not life-changing brands?</p><a href="http://blogs.forrester.com/james_mcquivey/14-05-28-has_apple_thrown_in_the_towel" title="Read the rest of &#039;Has Apple Thrown In the Towel?&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_167 first"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_12597 last"><a href="/category/beats" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Beats</a></li>
</ul></div>http://blogs.forrester.com/james_mcquivey/14-05-28-has_apple_thrown_in_the_towel#commentsAppleBeatsCMOWed, 28 May 2014 21:39:12 +0000James McQuivey10674 at http://blogs.forrester.comiPhone Up, iPad Down: What Apple's Device Mix Says About Mobile Deviceshttp://blogs.forrester.com/jp_gownder/14-04-23-iphone_up_ipad_down_what_apples_device_mix_says_about_mobile_devices
<p>Apple&#39;s reported earnings revealed a strong product mix contrast: iPhone sales increased 17% in units and 14% in revenues, while iPad sales decreased 16% in units and 13% in revenues. What accounts for this contrast? <strong>Is the iPad&#39;s growth trajectory broken?</strong></p>
<p class="rtecenter"></p>
<p>Simply put, the iPhone&#39;s addressable market has only continued to increase with Apple&#39;s continued international expansion. Only recently, for example, has Apple broken out in Japan (still the world&#39;s third-largest economy); only a few months after releasing the 5S and 5C across all three of Japan&#39;s largest carriers, iPhone models made up <strong><a href="http://appleinsider.com/articles/13/11/30/apples-iphone-5s-5c-take-9-of-japans-top-10-smartphone-sales-spots">9 of the top 10 phones sold</a></strong>. And for iPhone, unlike iPad, the route to sales comes through carrier relationships -- of which Apple has landed more recently.</p>
<p>By contrast, the iPad&#39;s year-over-year results lagged because:</p><a href="http://blogs.forrester.com/jp_gownder/14-04-23-iphone_up_ipad_down_what_apples_device_mix_says_about_mobile_devices" title="Read the rest of &#039;iPhone Up, iPad Down: What Apple&amp;#039;s Device Mix Says About Mobile Devices&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_167 first"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_1350"><a href="/category/gownder" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Gownder</a></li>
<li class="taxonomy_term_233"><a href="/category/ipad" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iPad</a></li>
<li class="taxonomy_term_173"><a href="/category/iphone" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iPhone</a></li>
<li class="taxonomy_term_489"><a href="/category/smartphones" rel="tag" alt="See other content with this tag." title="See other content with this tag.">smartphones</a></li>
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</ul></div>http://blogs.forrester.com/jp_gownder/14-04-23-iphone_up_ipad_down_what_apples_device_mix_says_about_mobile_devices#commentsAppleGownderIT InfrastructureiPadiPhonesmartphonestabletsWed, 23 Apr 2014 21:22:24 +0000JP Gownder10556 at http://blogs.forrester.comYour Voice Will Control The Futurehttp://blogs.forrester.com/james_mcquivey/14-04-16-your_voice_will_control_the_future
<p>Google acquired Nest for billions, and then Facebook spent several more billion on Oculus VR. We're only a few months into 2014, and already billions have been spent by some of the world's largest digital players, with each of these companies eager to own the next big thing. Mobile is right here, right now, but everyone knows that very soon, there will be something else. But what else?</p>
<p>In the battle to find and claim the next device that everyone will want, these companies will soon realize that next big thing is not a thing at all: It's your voice.</p>
<p>Voice control suffers from the same things plaguing augmented reality or virtual reality: It has been around for so long that we think we know what it is. Any fan of <em>Star Trek: The Next Generation</em> knows that voice control involves invoking an invisible computer with a command, "Computer," followed by a query, "How many Klingons does it take to screw in a light bulb?" Maybe that's a question you don't want the answer to, but the computer -- as voiced by Majel Barrett in the TV series -- would know it.</p>
<p>It's possibly a long history of popular depictions of voice control that made us collectively show so much enthusiasm for Siri when Apple first debuted it in 2011. It's also partly to blame for why we quickly turned on Siri, declaring her soothing semi-robotic tones to be merely amusing at best or irrelevant at worst.</p>
<p>When Microsoft recently announced its long-rumored Cortana voice service for Windows Phone 8.1 as a catch-up to both Siri and Google Now's own voice interface, the interest was modest, perhaps because if Siri hasn't changed the way millions of Apple users use millions of Apple devices, how can Microsoft initiate a wave of behavior change when it has so few Windows Phone users?</p><a href="http://blogs.forrester.com/james_mcquivey/14-04-16-your_voice_will_control_the_future" title="Read the rest of &#039;Your Voice Will Control The Future&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/14-04-16-your_voice_will_control_the_future#commentsAmazonAppleCMOCortanaFacebookMicrosoftamazon fireamazon tvvoice controlvoxWed, 16 Apr 2014 13:38:52 +0000James McQuivey10525 at http://blogs.forrester.comMicrosoft’s New Personal Digital Assistant Signals The Start Of Something Biggerhttp://blogs.forrester.com/clement_teo/14-04-04-microsofts_new_personal_digital_assistant_signals_the_start_of_something_bigger
<p>When Clippy, Microsoft's <a href="http://www.cnn.com/TECH/computing/9810/16/clipdeath.idg/">paper-clip assistant</a>, disappeared in 1998, it was hardly missed; it was both annoying and offered little value to users. Zip forward 16 years: Microsoft has just introduced <a href="http://blogs.windows.com/windows_phone/b/windowsphone/archive/2014/04/02/cortana-yes-and-many-many-other-great-features-coming-in-windows-phone-8-1.aspx">Cortana</a>, a new personal digital assistant that the firm will launch on Windows Phone in the coming months. Powered by Bing, and about two years in the making, Cortana will be important if Microsoft gets it right. Here's why it's an exciting development:</p><a href="http://blogs.forrester.com/clement_teo/14-04-04-microsofts_new_personal_digital_assistant_signals_the_start_of_something_bigger" title="Read the rest of &#039;Microsoft’s New Personal Digital Assistant Signals The Start Of Something Bigger&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_167 first"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_858"><a href="/category/blackberry" rel="tag" alt="See other content with this tag." title="See other content with this tag.">BlackBerry</a></li>
<li class="taxonomy_term_12494"><a href="/category/cortana" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Cortana</a></li>
<li class="taxonomy_term_44"><a href="/category/google" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Google</a></li>
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<li class="taxonomy_term_11820"><a href="/category/windows_81" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Windows 8.1</a></li>
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<li class="taxonomy_term_12071"><a href="/category/enterprise_wearables" rel="tag" alt="See other content with this tag." title="See other content with this tag.">enterprise wearables</a></li>
<li class="taxonomy_term_235 last"><a href="/category/mobile" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile</a></li>
</ul></div>http://blogs.forrester.com/clement_teo/14-04-04-microsofts_new_personal_digital_assistant_signals_the_start_of_something_bigger#commentsAppleBlackBerryCortanaGoogleMicrosoftSourcing and Vendor MgtWindows 8.1Windows Phoneenterprise wearablesmobileFri, 04 Apr 2014 08:02:30 +0000Clement Teo10492 at http://blogs.forrester.comLenovo Bets On The Mobile Mind Shift And Aims To Be A Digital Platformhttp://blogs.forrester.com/frank_gillett/14-01-29-lenovo_bets_on_the_mobile_mind_shift_and_aims_to_be_a_digital_platform
<p>Lenovo's made three strategic moves in just one month: 1) <a href="http://blogs.forrester.com/richard_fichera/14-01-23-lenovo_buys_ibm_x86_server_business">Buying IBM's x86 server business</a>, 2) Reorging into four business units - most importantly including one called "ecosystem and cloud group", and 3) Buying Motorola Mobility. The later two are driven by the <a href="http://solutions.forrester.com/mobile">mobile mind shift</a> - the increasing expectation of individuals that they can access information and service, in context, in their moment of need. Smartphones are central to that - as are the ecosystem and cloud services that deliver value through the smartphones.</p>
<p>Lenovo has stated intentions to become a leading smartphone maker globally, building on their leading position in the China market. Buying Motorola Mobility is a much quicker way for Lenovo to access the premium smartphone market with a leading Google Android (not forked Android) offering - than trying to do it with their existing design teams and brand reach. Using Motorola, just as Lenovo used the IBM ThinkPad brand, to gain quick credibility and access to desirable markets, and built critical mass makes a lot of sense. </p>
<p>But Motorola has not been shooting the lights out with designs or sales volumes in smartphones. So the value is simply in brand recognition to achieve market recognition faster - and to dramatically expand the design and marketing team with talent experienced at US and Western markets. </p><a href="http://blogs.forrester.com/frank_gillett/14-01-29-lenovo_bets_on_the_mobile_mind_shift_and_aims_to_be_a_digital_platform" title="Read the rest of &#039;Lenovo Bets On The Mobile Mind Shift And Aims To Be A Digital Platform&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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</ul></div>http://blogs.forrester.com/frank_gillett/14-01-29-lenovo_bets_on_the_mobile_mind_shift_and_aims_to_be_a_digital_platform#commentsAmazonAppleCIODigital selfGoogleLenovoMicrosoftMobile Mind ShiftMotorolaPersonal CloudWed, 29 Jan 2014 23:21:17 +0000Frank Gillett10253 at http://blogs.forrester.comBrand Relationship Is Dead — Long Live The Digital Customer Relationshiphttp://blogs.forrester.com/james_mcquivey/14-01-22-brand_relationship_is_dead_long_live_the_digital_customer_relationship
<p>Marketers, you are officially on notice: The very idea of brand relationship is going to become irrelevant thanks to digital disruption. If you continue to focus on building a wonderful brand relationship with your customer, you will one day awake to find that someone else has taken your place in your customer's life -- not with a more compelling brand relationship, but with a more compelling digital customer relationship.</p>
<p>Someone out there is building the "ultimate customer relationship," a type of digital bridge I write about in my most recent Forrester report, &quot;<a href="http://www.forrester.com/Start+To+Build+Your+Ultimate+Customer+Relationship/quickscan/-/E-RES111861" target="_blank">Start to Build Your Ultimate Customer Relationship</a>.&quot; That ultimate digital customer relationship is the type of relationship that digital tools and services enable and that digital consumers welcome. They're happily signing up for anything that tethers them to a source that can give them more of what they want, more easily than before. Even with the supposed threat of privacy all around us, consumers are diving into deep digital relationships with companies or brands that deal with the most sensitive aspects of their lives. Weight-loss app Lose It helps users log personal information such as calories consumed and tell others of their goals, leading to the loss of more than 27 million pounds so far; Square gets consumers to email cash to friends -- thus introducing them to Square and inducing them to sign up; and Airbnb has welcomed more than half a million listings of spare rooms and apartments that have been visited by more than 9 million guests. What's more personal than your weight, your money, and your spare room?</p><a href="http://blogs.forrester.com/james_mcquivey/14-01-22-brand_relationship_is_dead_long_live_the_digital_customer_relationship" title="Read the rest of &#039;Brand Relationship Is Dead — Long Live The Digital Customer Relationship&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_167 first"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
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<li class="taxonomy_term_9946"><a href="/category/digital_disruption" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Digital Disruption</a></li>
<li class="taxonomy_term_12348"><a href="/category/my_starbucks_rewards" rel="tag" alt="See other content with this tag." title="See other content with this tag.">My Starbucks Rewards</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/14-01-22-brand_relationship_is_dead_long_live_the_digital_customer_relationship#commentsAppleBrand RelationshipCMODigital DisruptionMy Starbucks RewardsNike FuelOrganizing for Digital DisruptionUnder Armordigital customer relationshipWed, 22 Jan 2014 17:37:40 +0000James McQuivey10227 at http://blogs.forrester.com