Professional Mountain Biker Brandon Semenuk's unReal segment has garned more than 2 million views in just over 2 weeks. This single shot, 4-minute masterpiece quickly went viral.

Strategy

The event URL was distributed through various social media outlets, even earning a retweet from Red Bull Bike's Twitter account.

Results

Over 100 participants logged in for the opportunity to interact with Brandon face-to-face via video chat. For the first 15 minutes of the event, both Brandon and the team from Teton Gravity Research discussed what went behind creating such an epic shot. For the final 45 minutes, Brandon took questions from dozens of excited fans.