The Alliance of the Independents Now That Homelyfe is Live

Recall: back in May we’ve shared the story of Homelyfe, a startup that looked to provide policyholders the opportunity to build a home insurance policy around their needs to later have insurers bid for the business at the lowest price. That was then. This is now. Homelyfe currently offers one type of policy – a Home Buyer’s insurance policy.

According to its FAQ page, Homelyfe selects underwriters based on their expertise and competitive rates. And is totally independent without any preferred providers. On a different section of its site it says that Homelyfe is an appointed representative of Vibe MGA Management, an independent MGA incubator platform that’s on a mission “to operate an independent MGA cell platform for underwriters, underwriting teams, capacity providers and broker partners that are looking to establish or develop an MGA.” Keyword: Independent. This leaves us wondering how two independent parties can collaborate and still be independent?

Moving on. Homelyfe has appointed VCCP Media (the ad agency of MoneySuperMarket.com) as its planning and buying agency.