Bright Lights and Services Co (BLSC)

Bright Lights and Services Co (BLSC)

BLSC is a holding company and runs diverse businesses, such as banking operations, electric utility, insurance and shipping operations in Brightlands. On September 22, 2012, Alex Smith was driving to his office along the picturesque road skirting the ocean, but his mind was on the upcoming meeting with his strategic planning group. Alec Smith had called a meeting with his strategic planning/business development group to examine the current situation and look for alternatives to grow the business/increase income stream. Smith was hired in 2005 and was tasked with growing the company revenues and the results to date have been mixed. In the last five years of Smith's tenure the firm had pursued three new areas and only one was successful. The Board of Directors of BSLC has asked Smith to provide an outline of the strategy for the next five years. Smith wanted his strategic planning group to develop an executive summary to outline:

1. Current situation
2. SWOT analysis
3. Identification of businesses to pursue
4. An action plan for business growth