Animals in Motion

Dr. Kara Vittitow wanted the new logo for her veterinary practice, Animals in Motion, PLLC, to stand out from typical veterinary branding. She wanted it to be more personal, focusing on her love for animals. That’s why two of her own beloved animals – her horse Lupe and dog Gus – served as the basis for the Animals in Motion logo.

She sent me pictures of Lupe’s horseshoe and Gus’ paw. By designing from those real-life elements, I was able to create a more natural mark, one that’s clearly not made from stock vectors. While the clean, serif font emphasizes Dr. Vittitow’s professionalism, the imperfection of the horseshoe and paw creates a feeling as genuine as her passion for healing animals.