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Tagged with malaysia airlines rebrand …

The English Premier League is broadcast to 70% of the world’s 2.1 billion football fans in 212 countries and territories around the world. Asia and Oceania represents 35% of that global audience. In China alone, up to 18 broadcasters show nearly every game every week to more than 350 million fans across the country. As … Continue reading →

Two days ago I posted this blog post about what I called a minor yet significant step by Malaysia Airlines to rebrand by engaging me. I was asked by some people why the email I got has anything to do with the Malaysia Airlines brand. I explained that in the social economy of today where … Continue reading →

Malaysia Airlines has spent hundreds of millions of dollars on advertising campaigns in an effort to convince us that it’s a top carrier and we’ll all have fun flying the airline etc. You can read one of my scathing attacks on the marketing department here and another one here. Unsurprisingly this 1960s approach to building … Continue reading →

I was concerned yesterday when I read your comments that rebranding of Malaysia Airlines (MAB) is not a priority. It was reported that you said, “undertaking a rebranding exercise without having a strong foundation would create a vacuum in the carrier.” This worries me because I think you are wrong. Malaysia Airlines desperately needs to … Continue reading →

I’ve been looking forward to the new Malaysia Airlines (MAB) brand from both a professional and a personal perspective. Professionally, I’m eager to see what direction a global company with a huge reputation proposes for the carrier. Personally, I’m a big fan of Malaysia Airlines and have been for over 20 years. I also believe … Continue reading →

In my previous post I promised to report on the experience of flying Malaysia Airlines this December to see if there were any improvements in the experience following the earlier announcement that the new brand would be launched this month. These were my 40th and 41st flights on Malaysia Airlines this year so I had … Continue reading →

We’re into December 2015 and this is an auspicious month. But it is not just auspicious because of the holidays, it will be remembered as the month Malaysia Airlines launched its new brand. You only need to look at recent images of the Malaysia airlines CEO Christoph Mueller to see how stressful it is cutting … Continue reading →

Flying into Kuching this morning on Malaysia Airlines​ the haze was so bad the pilot aborted the landing and went around again. The same thing happened last week. The haze isn’t MAS MAB fault but it has a significant impact on its brand. Last week, the pilot came on the PA and explained the problem, … Continue reading →

According to marketing magazine, the new Malaysia Airlines brand was launched with what they call ‘a new branding campaign’. Now personally I don’t think you can have a branding campaign. In my opinion that’s an oxymoron but let’s not go there for now. Marketing magazine reported that a new hashtag #todayishere is the new tagline. … Continue reading →

I was under the impression that September 1st 2015 was the planned date for the launch of the Malaysia Airlines System (MAS) rebrand. As far as I can see, all that has happened is the name has been changed to Malaysia Airlines Berhad (MAB). To launch the new company, MAB CEO Christoph Mueller led a … Continue reading →

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