Joann Schissel, Certified Usability Analyst

What Every Entrepreneur Should Know About Their Digital Strategy

Many potential clients contact me wanting to improve their customer base or market share using the popular trends in digital marketing. It may be website usability, Search Engine Optimization (SEO), or social media. Although website usability, web page rankings and social media are all important, no one approach can stand alone in your digital marketing strategy. There is no one, simple solution that fits all. Something that may have worked for someone else could be entirely wrong for what may work for you.

I’ve developed a solution for entrepreneurs who need some personalized help at a very affordable price. This solution offers small business owners an approach that will drive sales and create brand awareness. My DIGITAL STRATEGY PLAN is completely customized for you and your situation. I don’t just give you general information that you can find online or in a book, but offer what YOU can implement right away. The process includes an initial meeting with you to learn about your business, a review and evaluation of your current situation, and recommendations on tactics that will specifically target your objectives. These tactics will include how your website can be used to increase conversions, how to drive customers to your site, what content you should offer, and which social media platforms are best for you.

The DIGITAL STRATEGY PLAN is a multi-page report that is prepared just for you. I can tailor the plan for a Do-it-Yourself scenario or as little or as much involvement you want from me in the implementation and future follow-up.

As the New Year approaches, now is a good time to think about what you can do to increase your sales for 2015. Please let me know how I can help you by contacting me today.