Lodging Interactive Launches Live Streaming Marketing Service For Hotels

New live streaming technology enables hotels to humanize their marketing.

Parsippany, NJ: Lodging Interactive, the digital marketing and social media engagement firm exclusively serving the hospitality industry, today announced the launch of its live streaming marketing service for hotels. The new service enables properties to leverage the powerful live streaming apps Meerkat and Periscope.

“Live streaming is a true game changer for the hospitality industry which focuses on experiential marketing and visualization,” stated DJ Vallauri, Founder and CEO of Lodging Interactive. “Having been on both Meerkat and Periscope for a few months now, we clearly see the marketing powerhouse live streaming can be for the hospitality industry.”

To leverage the full potential of live streaming, Lodging Interactive’s marketing service goes beyond the stream itself, and cross pollinates the video content on the hotel’s social media accounts. It further applies proven content optimization techniques to maximize search engine visibility of the video content across the web.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco; video-on-demand traffic alone will have almost tripled by then. “It’s no secret video content is a big part of our online marketing futures. Just take a look at what Marriott Hotels is doing with its Marriott Content Studio which is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens,” added Mr. Vallauri. “Our new live streaming marketing service helps hotels compete on this front.”

In addition to Meerkat and Periscope, there is a new live streaming player and new model: www.blab.im. Blab, launches by the former Bebo social network, enables a 4 way public conversation; it’s like the “old” Google Hangouts but on steroids. Lodging Interactive firmly believes live streaming is only in its infancy and provides marketers endless opportunities to humanize their brands and to provide fresh, relevant video content in a cost-effective manner.

To learn more about Lodging Interactive and how they can help your property leverage live streaming, or their customized online marketing, reputation management and social media engagement services, please visit their company website.

About Your Lodging Interactive:Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers Social Voices, the hospitality industry’s first 24/7/365 social customer care service as well as HotelSiteXPRESS, which designs affordable, responsive websites that properties own.

The International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI), a preferred Vendor for Best Western International, and is a member of the International Luxury Hotel Association (ILHA). For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.