국제홍보 및 공공외교전공

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gss_JW_MS_K2WT001_S

국제홍보 및 공공외교 전공 소개

The course explores the world of cross-cultural and cross-border public relations that is increasingly becoming the central area of public relations in this age of globalization. Various theories on communications as well as public relations are studied from an international perspective. Also this course
is supposed to train specialists who works for public diplomacy. Building and maintaining mutually beneficial relations with foreign publics are the key concepts. Practical applications of public relations are also studied together with relevant cases at home and abroad. Special attention is given to diverse fields of today’s public relations ranging from community relations to investor relations. Crisis management and other current publiThe course explores the world of cross-cultural and cross-border public relations that is increasingly becoming the central area of public relations in this age of globalization.
Various theories on communications as well as public relations are studied from an international perspective.
Also this course is supposed to train specialists who works for public diplomacy. Building and maintaining mutually beneficial relations with foreign publics are the key concepts. Practical applications of public relations are also studied together with relevant cases at home and abroad. Special attention is given to diverse fields of today’s public relations ranging from community relations to investor relations. Crisis management and other current public relations issues are also covered with heavy emphasis on their practical application. The course attempts to bridge the academic and practical worlds of public relations.

국제관계대학원 조교사무실 소개

국제관계대학원 공통과목

숙명여자대학교 표1

학수번호

교과목명

구분

학점

영문교과목명

교과목해설

21022920

국제관계론

공통필수

3

IR Theory

This course provides an overview of the field of International relations. Students will explore the foundational assumptions employed within IR theory, the major theoretical perspective, and prominent issue areas. Finally, students will be called upon to apply their theoretical knowledge to practical foreign policy situations.

21102207

공공외교론

공통필수

3

Public Diplimacy

The course is intended to provide the necessary theoretical foundations for public relations research.The course is designes to introduce the theories that dominate the field of public relations scholarship.
The course examines the evolution of public relations theories, research perspectives, its critiques, ongoing research issues, current status in public relations.

21024189

관련기관인턴십

인턴십 트랙 졸업필수

3

INTERNSHIP ON RELATED ORGANIZATION

This class is to help students develop ideas on how to write academic papaers or carry
out practical field interships.

21102209

국제학조사방법론

논문트랙 졸업필수

3

RESEARCH METHOD FOR INTERNATONAL STUDIES

This course covers the following 3 important issues; honing a research question, performing a literature reviews and selecting an appropriate methodology. The coures enables students to assess the state of a scholarly literature, identify the interesting research question, formulate strategies for answering them, acquire the methodological tolls with which to conduct the research, and understand how to write up the results.

21023311

논문연구

논문트랙 졸업필수

3

THESIS STUDY

-

21023312

논문지도

논문트랙 졸업필수

3

DIRECTED RESEARCH

-

21024188

특정주제개별지도

논문트랙 졸업필수

3

INDEPENDENT STUDY

This course is designed to student who want independent study in special subject.
1) Internship: working in company which is related to students major to build field experience.
2) Independent study: by examining deepen subject and making a plan, research and analyzing subject.

국제홍보전공 전공과목

숙명여자대학교 표1

학수번호

교과목명

구분

학점

영문교과목명

교과목해설

21022922

국제홍보론

전공필수

3

INTERNATIONAL PR

This course will teach students how to fully employ public relations as theoretical concept and as a real world practice, and focus on how to build ethical, productive relationships with strategic audiences.

21024190

문화간커뮤니케이션

전공선택

3

CROSS CULTURAL COMMUNICATION

This course aims to help students to understand
dynamics of cross-cultural interactions. By studying cases of cross-cultural conflicts and adjustments in history, students are encouraged to think about what is going on in Korean society which is becoming more and more multi-ethnic.

21023934

PR이론

전공선택

3

THEORIES OF PUBLIC RELATIONS

This course is to explore the exciting world of public diplomacy which is to win the hearts and minds of foreign public through soft power.
The class deal with basic cnocepts and theories of public diplomacy, which combines the disciplines of international relations and international commucination.

21029718

국가브랜드:이론과실제

전공선택

3

NATION BRANDING:CONCEPTS, ISSUES AND PRACTICES

This course will attempt to demonstrate not only the
ways in which conventional brand management techiques can be applied to nations, but also to provide some background depth on the context and nature of nation branding.

21023821

국가외교및홍보실무

전공선택

3

KOREAN DIPLOMACY & INTERNATIONAL PR

This course is designed to provide practical knowledge and training students who are seeking a career in international organizations, public service, public relations, and the corporate world or in a non-governmental organization working in the ever expanding global civil society.

21030985

국제관계사

전공선택

3

HISTORY OF INTERNATIONAL RELATIONS

This course will examine international relationship historical case to understand current international relationships.

21100449

국제로비과정

전공선택

3

International Lobby Process

This course aims to raise industrial lobby expert and lobbyist in current legalize lobby system. Also aims to change basic stereotype about concept of “lobby” and negative perspective.

21023259

국제마케팅

전공선택

3

GLOBAL MARKETING STRATEGY

This course introduces to the context of the global marketing environment. Underlying forces of global marketing will be examined and discussed; such forces include economic, social, cultural, political and legal dimensions of the global market place.

21102472

국제스포츠커뮤니케이션

전공선택

3

INTERNATIONAL SPORTS COMMUNICATION

This course aims to enhance understanding of sport marketing and to deepen the insight into sport marketing, especially in the context of a global market environment.

21022928

국제컨벤션

전공선택

3

INTERNATIONAL CONVENTION MANAGEMENT

This lecture aims to examine overall International
convention, manage, supervise and execute international event.

21102204

국제홍보실무특강

전공선택

3

INTERNATIONAL PR SPECIAL LECTURE

This course is designed to help students learn about practical cases of international public relations and public diplomacy from a group of experienced field professionals in the areas of public relations, public diplomacy and media.

21060975

글로벌시대의경력관리

전공선택

3

GLOBALISM & CAREER MANAGEMENT

This course, lecture on career management in a global age, is designed to help students to develop the critical competencies skills to needed to successfully manage own career development and to be ready for entering the practical world of the workplace and maintaining work-life integration.

21060974

동남아시아의가족과여성

전공선택

3

FAMILY AND WOMEN IN SOUTHEAST ASIA

One of the characteristics of Southeast Asian society is the relative high position of women in the family. This lecture will examine this high position of women through their economic activities, inheritance and the kinship system.

21024018

디지털사회

전공선택

3

DIGITAL SOCIETY

Much of the contemporary literature dealing with information technologies, new media, and digital culture either overlook or oversimplify the complexity of information as a social phenomenon. This course will provide many faces of information and its power in current era including merits and problems.

21023521

마케팅커뮤니케이션

전공선택

3

INTEGRATED MARKETING COMMUNICATION

This course is designed to introduce students to the field of integrated marketing communication (IMC). It will also focus on marketing and advertising and other promotional mix areas in the IMC strategy of an organization, aiming to enable students to fully understand the overall marketing process, how firms plan for advertising and other promotional functions.

21023417

매체관계론

전공선택

3

MANAGEMENT OF MEDIA CAMPAIGNS

This course will cover the theoretical as well as practical side of media relation. Students will understand what media relations is, how to use it and what effect it has in the global media today.

21101477

미국의국제관계

전공선택

3

AMERICA INTERNATIONAL RELATIONS

This course will explore US in international relations from the early national era up to the present. In interpreting the nature of American foreign relations, we will examine not only changes of foreign policies, but also deep-rooted reformism in American tradition.

21060980

미국의이해

전공선택

3

UNDERSTANDING OF AMERICA

This course aims to train students in very first step of research for a master’s-degree thesis: Students will write a review essay or research paper on a topic on America studies such as American leader, social movement, war, economic policies, gender/race/class issue, literature, laws, sports, pop culture, and any others.

21060976

설득커뮤니케이션

전공선택

3

PERSUASIVE COMMUNICATION

This course aims to examine communication skill to
persuade the opponenet.

21102121

소셜미디어와커뮤니케이션

전공선택

3

SOCIAL NETWORK IN COMMUNICATION

This course will cover social network literatures, its key theories, and how the theories could be re-framed in the field of communication, and familiarize with network theories and gain understanding of networks in social phenomenon.

21100445

스포츠와국제기구의이해

전공선택

3

Understanding of Sport and International Organizations

This course aims to learn International Organization’s role especially related to sports. By learning International Organization’s role, understand realistic sports diplomacy and prepare practical advance into society.

21023831

스포츠와세계화

전공선택

3

SPORTS AND GLOBALIZATION

This course aims of this module is for the student to examine the key concepts and perspectives regarding Globalization and to explore how these have been applied to the study of sport. This module focuses on the several concepts of IR, and how different International Studies interpret this concept and have applied it to the study of sport.

21023945

스포츠이벤트론

전공선택

3

SPORTS EVENT

This course is designed to study understanding of International sports field and draw a creative sports event idea. And discuss overall sports event theory, cognize international sports field through invite national coach and player.

21101804

엔터테인먼트,스포츠및관광마케팅

전공선택

3

ENTERTAINMENT, SPORTS AND TOURISM MARKETING

This course is designed to introduce students to the media industry and entertainment sports and tourism marketing both from an international and Korea perspective. Also demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution by industry insiders with decades of experience as leaders and consultants.

21023820

올림픽스터디즈

전공선택

3

OLYMPIC STUDIES

Introduction to Olympic Studies, the Olympic movement and its governance, greening of the Olympics, the economic impact of the Olympics, woman in the Olympics, drugs issues, bidding issues and an evaluation of bids. Evaluation of research articles, reflection on methods of data collection and analysis.

21023179

위기관리론

전공선택

3

CRISIS MANAGEMENT

This course is aims to fully understand about the basic framework of crisis and issues management (CIM) in today’s global PR industry through analyzing both successful and unsuccessful global studies across different industries.

21024193

정부및국제기구홍보

전공선택

3

PR FOR GOVERNMENT & INTERNATIONAL ORGANIZATION

This course will examine international case especially in
politics, society, cultural issues in PR for government and acquisite knowledge about international organization's PR skills.

21023617

통합마케팅론

전공선택

3

INTEGRATED MARKETING AND COMMUNICATION

This course is designed to introduce students to the field of integrated marketing communication (IMC). It will also focus on marketing and advertising and other promotional mix areas in the IMC strategy of an organization, aiming to enable students to fully understand the overall marketing process, how firms plan for advertising and other promotional functions.

21101916

투자자관계론

전공선택

3

INVESTOR RELATIONS THEORY

This course will offer a practical guide on the theory and practice of Investor Relations and combine the art and science of marketing, financial analysis and financial communications.

21024192

현대시사쟁점분석

전공선택

3

CURRENT ISSUE ANALYSIS AND WRITING

This course is designed to broaden the students’ understanding of various issues facing Korea and the world. Through intensive class discussions and debates, the students develop an analytics and holistic viewpoint of current issues that are increasingly becoming interdependent and complex.