The number of people searching for “jobs” with Google Adwords – with “narrow match” and location as UK – was just under 3 000 000 searches in June. The slight mismatch of dates doesn’t really matter for our current purposes. That averages about 30 searches a month for each UV (unique visitor as calculated by Google AdPlanner), or 1 search for each day of the month.

The “broad match” for “jobs” was much higher at 124M. To keep it to round figures, that is about 1000 searches for each UV, unique visitor, or about 3 a day, or 5 searches per person per business day.

So that is my Big Mac for Keywords!

1. Choose five marker words to put into Google AdPlanner with geographical location set at UK.

2. Calculate Unique Views or users for each Keyword by picking a website (any one) and dividing the UV by the % reach and multiplying by 100.

3. Then double check against Google Adwords, using UK and both “broad match” and “narrow match”, to get a sense of the intensity of search by each unique user.

Comments?

Facebook is “who knows who” in London?

If you want to find someone in the UK, go to Facebook. 1/3 of the country is there and more than 1/2 of our internet users are there. 3/4 of Londoners are there.

Because so many Londoners are on Facebook, it is also London party. Just over a quarter people in the UK live in or close to London, but nearly half of Facebook members are Londoners

Almost everyone who uses Twitter is on Facebook. Its easier to say that 1 out of 7 Twitter users do not use Facebook.

But as 6 out of 7 of their Twitter friends will be on Facebook, they are well connected!

The question is whether you can find the other 2/3 of UK residents through your Facebook network. It would be work a try, wouldn’t it? Can you find and meet anyone of the 61 million people beginning with your Facebook network?

The picture

Twitter & Facebook Users in Users

The numbers

I made the diagram using the online chart maker, Chartle, using the numbers below, some of which I got from Google Adplanner on 2 August 2009 and some of which I got from Wolfram Alpha.