“Our market is men that look for comfort and contemporary style in their underwear…” explained Thanos. “It’s men of all ages and all backgrounds with one thing in common – a good sense of style. Our customer cares for the environment as much as we do. He loves to travel, meet new people, and has an open mind.”

Guys have a fairly intimate connection with their underwear, so I asked Thanos what he hopes that guys feel when they’re wearing Walking Jack.

“We hope they feel the positive energy that everyone involved in the process of making our underwear puts into it…” replied Thanos. “We aim to rapidly increase our collection to include more colours, more prints, more shapes, and more sizes. We want as many men to feel that they belong in the Walking Jack brand. We hope they enjoy wearing it as much as we enjoy making it!”

Lads in lace for L’Homme Invisible

French fashion brand L’Homme Invisible has released a new campaign for its Anapos Line. This underwear and club-wear collection is made from striking blue fabric featuring organic shapes that evoke the waves of the ocean.

L’Homme Invisible (image supplied)

This collection includes three underwear styles and a t-shirt. The Anapos underwear comes in String Striptease, Slip Sexy Back, and V Shorty Push-up.

All styles are lined with a lightweight, semi-transparent, super-soft fabric in beige colour.

This protective fabric lets your skin shine through the transparent lace while the contoured pouch draws attention to where you want it.

L’Homme Invisible (image supplied)

The T-shirt is made from the same fabric to match the underwear, and features a V-neck in black trim.

This tee can be worn as a set with the underwear, but also for a night out if you want to add some colour to your ensemble.