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12.
<ul><li>Membership and Education pages </li></ul><ul><ul><li>Solve fundraising group business problem </li></ul></ul><ul><ul><li>Liaise between fundraising/education groups and designer </li></ul></ul><ul><li>URL change (as a result of branding and key messages study): performances.org is now sfperformances.org </li></ul>Other elements The Creative Process — Bringing it All Together

14.
<ul><li>Sent to people making phone inquiries throughout the season </li></ul><ul><li>Given to SF CVB for display </li></ul><ul><li>Placed on information table at every performance throughout the season </li></ul><ul><li>Distributed to affiliate companies (such as KDFC and KDTV) to be displayed at festivals and events </li></ul>Practical Approach Putting the Brochure to Use Reinforce individual ticket sales