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Pernod Ricard USA acquires majority share of Rabbit Hole Whiskey

Brand acquires new distribution

New York-based Pernod Ricard USA, through its New Brand Ventures division, signed an agreement for the acquisition of a majority share of Rabbit Hole Whiskey, Louisville, Ky.

Rabbit Hole is recognized for its state-of-the-art distillery where its Straight Bourbon and Rye whiskeys are crafted with a mix of carefully selected grains, distilled in copper Vendome column stills and aged in native oak barrels in Louisville’s hot summers and cold winters, it says.

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Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.