The latest trend is that brand’s themselves leak information about their upcoming products, bit-by-bit. Companies are getting more and more creative these days, and finding new ways of doing the same. Micromax just gave a sneak peek of their much awaited Yu YUphoria smartphone, ahead of its launch on the 12th of this month.

Rahul Sharma, founder of Micromax mobile tweeted a video about the phone. The video is a candid footage showing the durability and sturdiness of the phone. We would like you to watch the video for yourself; it’s a floor-cracker.

From the video, we can also tell that the new smartphone will look nothing like its predecessor. In the video you catch a glimpse of its metal frame body.

All we know about theYUphoria till now is that it will boast the Android Lollipop version of Cyanogen OS. A 64-bit processor with 2GB of RAM and 16GB onboard memory will be equipped to the handset. This is also the company’s first phone to get a crowd-sourced name.

Further information on pricing and availability will be known at the launch event itself. Keep checking back for updates.