The new Mégane Coupé - aiming to make a splash in Need for Speed Undercover.

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Move over motor shows, it seems that video games are becoming the platform of choice for manufacturers wanting to throw a spotlight on their shiny new wares. Citroen is using this tactic to showcase its latest concept car and now Renault has announced that video game fans will be the very first to get behind the wheel of its new Mégane Coupé in the latest installment of Electronic Arts’ popular Need for Speed series: Need for Speed Undercover.