ASMR is
a response by the human brain that triggers a calm tingling sensation that
begins on the scalp and moves down the viewer's spine when the stimuli is
certain sounds and their design.

PowerDrift's YouTube Channel

ASMR
videos are the biggest YouTube trend today, with most global
companies making it an integral part of their digital content. ŠKODA INDIA
presents a series of videos based on ASMR, so powerful that every viewer
who engages with the film will actually get goosebumps, thinking that there is
something happening around them.