The process of launching or updating a successful eCommerce site is a series of difficult decisions: selecting the right eCommerce consultant, choosing a platform, and integrating your back end into that platform, among other things. Hosting is an important part of the eCommerce development process, and selecting the right platform and provider for your business needs can be a tricky choice to make. Today, our friends at INetU are sharing the benefits of cloud hosting, from security to support.

Personas: How and Why?

When creating or updating an eCommerce site, there are many factors to take into consideration: catalog structure, pricing rules, static content pages, product imagery and information, SEO, and the list goes on. One aspect that is just as crucial as the technical specifications is determining the personas of your customers.

Today we are sharing a guest post from SyncShow, an inbound marketing agency based right outside of Cleveland, Ohio. They specialize in both B2B and B2C inbound marketing strategies, which includes content marketing, lead generation, and lead nurturing. Contact SyncShow today or check out their blog to learn more about their services.

B2B and Inbound Marketing - How to Make it Work

A million questions need to be answered when starting a marketing initiative at a B2B organization. What mediums do we use? What are our areas of expertise? How much money and resources should we budget? How do we track and measure what’s working? What are our sales and marketing goals? And the list goes on. But the main point is: marketing is difficult for B2B organizations.

Clients frequently ask us what tangible, quantifiable benefits a software implementation or upgrade will provide. In this guest blog, Fairmount Minerals, a leading producer of sand products for the oil and gas, foundry, and glass-making industries and more, describes the savings it realized by reducing the number of bill of lading copies it prints. The project had a synergistic effect because it reduced cost and contributed to the company's 2013 corporate social responsibility objective.

Sales tax on clothing and apparel dives into the deep dark caverns of product taxability, an area of complexity so arcane that even the most intrepid sales tax expert can fall behind. Luckily, there are four truths that can provide insight into effective sales tax management.

In 2014, surviving sales tax changes is harder than ever. Broadening definitions of nexus, changes in product taxability, new sales tax holidays – all of these make it hard for even the savviest business to grow without increasing its risk of incurring penalties in the event of an audit.

If just thinking about sales tax makes you hyperventilate and break out in a cold sweat, try to relax. The truth is that even though there are literally thousands of changes across the states every year, there are things that you can do to maximize your chances of doing sales tax right, and minimize your exposure in an audit.