INTEGRATED DIGITAL STRATEGIES services

Website Design & Development

How many leads has your website delivered in the past month? With the vast majority of people using the Internet to find businesses and do research before making contact, your website becomes a foundation for your business marketing strategy at the beginning of the buying cycle.

Attractive and Effective Websites

Every business needs an effective and attractive website design – getting one should not be a complicated task. At IDS, we give you everything in one complete solution. This starts with a sound strategy, followed up with a beautiful design, and a talented development team that brings a new website to life.

Our Website Design & Development Process Includes:

Overall Strategy

Persona Creation

Visual Design

Content Creation

Site Development

Key Franchise Brands

Our experience with top franchise brands across a variety of industries suits us for any franchise concept. Our teams work to create a custom plan to fit any franchise brand's needs. Some of the brands we have worked with include:

Client Testimonials

I spent months vetting essentially every well-known franchise focused marketing company. After receiving detailed proposals and speaking with dozens of vendors it was clear that Steve, Joe and the team at IDS were the best choices. Not only was their pricing the best, the IDS team were unequivocally the easiest and best to deal with on such a large project. Most importantly after completing the projects, we needed to see a quick ROI. Bottom line, within 6 months of launching all sites and marketing plans we had closed deals and positive ROI.

Jason Anderson

Chief Technology Officer at United Franchise Group

With every new client, the services keep getting better. We’re working with the best team we’ve ever had at IDS and our lead generation is having the best year we’ve ever had as a brand. I look forward to a fantastic 2016 and even better 2017.

Dustin Thompson

Director of Franchise Sales & Marketing

Working with IDS has been a positive and refreshing experience. They understand the value of establishing a true partnership. Too many digital solution companies offer cookie-cutter services with little effort put into understanding the values of the customers they serve. From the start, Steve, Joe, Kim, and the rest of the IDS team took the time to learn our business. They deeply understand our values and goals, and have helped us better communicate our story to our target market. Equally important, they have produced tangible results for our website. Not only is our site one of the best-looking sites in the industry, it’s creating a high level of user engagement and lead generation for our franchisees. If you are looking for a results-driven digital team with personality, IDS is the company for you.

Brandon Moxam, CFE

Vice President of Marketing & Operations - U.S. Lawns, Inc.

We engaged IDS to design a new franchise sales website with content focused on SEO optimization. They also created and managed ongoing blog content. IDS created franchise targeted persona’s and marketed to them through Google Ads and Facebook while tracking stats and ROI. Lastly, they develop a Facebook strategy to attract leads for resale opportunities. We could not be more pleased with how IDS has wrapped their arms around us through each process to satisfy our needs. Their communication is beyond expectation and they’ve introduced us to other resources who we’ve also engaged with. IDS is a true partner investing in our success which makes for a sustained long term relationship.

Ken Peterson

Founder & CEO of Apricot Lane Boutique

It is easy to say that Integrated Digital Strategies is a highly effective digital agency that helps companies build their brands through best in class SEO, PPC and Social media campaign. However, the people behind the company is what really separates them from the competition. They are true partners that go above and beyond to deliver on agreed goals and objectives. IDS Rocks!

Chris Buitron

Chief Marketing Officer - Senior Helpers

IDS is a crucial member of our Digital Marketing team. They took the time to understand our brand, our goals and the persona of our perfect candidate, and we have transformed our Digital Marketing strategy and positioned our company for growth and success. With their expertise in our marketplace and the ever-changing tools and techniques associated with advertising on the web, IDS has changed the dynamics of our marketing efforts, and helped Supporting strategies achieve our aggressive franchise sales goals.

Stephen Scultz

Director of Franchise Development – Supporting Strategies

Working with the entire IDS team has been a great experience for Senior Helpers. Our partnership began with IDS’ strategic review and overhaul of the Franchise Development website. The changes they have implemented have effectively been able to nearly double our website leads with strong SEO and PPC campaigns. This was our objective from the start, and they have delivered. We have since expanded the services they provide to us and are continually finding new ways to leverage our relationship. The success we have experienced with IDS on our Franchise Development efforts made the decision to go “all in” on utilizing their talents for online marketing for the entire Senior Helpers family of owners an easy one.

Rob Cantrell

Vice President of Franchise Development – Senior Helpers

We have been very satisfied with the results IDS has delivered. I researched multiple companies when looking to revamp our franchise development website. From the start, Steve, Joe, and his team shared the radical personalization our team believes in. They really took the time to understand our culture and brand which showed in the final product. In addition, our lead flow increased 91% in less than a year. I highly recommend IDS!

Todd Chapman

Director of Franchise Recruiting – U.S. Lawns, Inc.

IDS has been a trusted and reliable source for all our Digital Marketing needs and we value their insight and hands-on approach to providing our franchise lead generation and SEO solutions. We have always felt a close relationship with IDS due to their ethical approach and will continue to work with them because of their integrity and creativity. We would truly not be where we are today without their help! We are very pleased with their work and look forward to a continued relationship.

Web Design & Development: Strategy

When you trust IDS to build your new website, we start by building a wireframe and site architecture that reflects the journey your best customer will take when visiting your site. We work with you to decide the flow of information and sequence of events, to ensure a logical and productive sales process.

Web Design & Development: Buyer Persona

Once we have the overall strategy in place, we develop a buyer persona, the archetype of your ideal customer. Typically, we create three to five best buyers and answer the usual questions and concerns they may have.

Web Design & Development: Visual Design

With a strategy in place and an ideal buyer identified, our team of talented developers will produce a mock-up of what your new website will look like. This design should provide an accurate and informative representation of what your company is all about and reflect the needs and wants of your best customer. We make sure your design has a “wow” factor that makes a great first impression and encourages visitors to stay and learn more.

Web Design & Development: Content Creation

Now it’s time to create the rich and relevant content that will keep your visitors coming back! We conduct keyword research to determine what terms your ideal personas are using during internet searches. We produce content for each page that answers the questions and addresses the concerns your visitors may have. The content we create not only assures a great user experience but also utilizes best SEO practices so that search engines will always find you.

Web Design & Development: Site Development

The final step is to bring your new site to life! Our developers will incorporate the site architecture and wireframe into the page layout and we’ll add all the content we’ve created or chosen – the photos and images, the infographics and text – that make your site appealing and informative.

When the website is complete, the work continues! IDS offers several options to ensure our clients’ sites are maintained and updated regularly. Not only is this a best practice for keeping your prospects and customers well informed, it also shows Google and other search engines that you have a vibrant website with regular interaction.