75.categories

the.rankings

STEP.ONE

Data is collected over the past 20 years from a wide range of
nonprofit sources on the social and environmental responsibility of
more than 1000 companies.*

STEP.two

The data is organized in a massive database that matches companies
with their brands, assigns weights to each piece of data, and
calculates an overall responsibility score.

STEP.threE

Companies/brands are transferred to smaller, more specific charts
based on product categories where each one is assigned a letter grade
based on its overall responsibility relative to its competitors in the
same product category.

STEP.fOur

Companies/brands are then transferred into easy-to-use report cards
that allow people to quickly identify the most/least responsible
choices when they are shopping online, at the supermarket, or in the
mall.

* While this research project allows for a more complete view of the "big picture" of a
company's responsibility over the long term, it does not yet have the
capacity or infrastructure necessary to include some of the more
common, ever-shifting, qualitative data (e.g. news stories) available
to the general public. This kind of larger project is possible if
funding becomes available. Please contact me if you are interested in expanding the scope of this research.