Today's brief is an exciting collaboration on a brief and theme that relates strongly to what One Minute Briefs is all about. Using constraints and limitations in a positive way. This is something we know you all have experience of so we're looking forward to seeing the ideas you come up with to make 'A Beautiful Constraint' famous with great prizes to be won!Brief: Advertise 'A Beautiful Constraint' - The new book from @eatbigfishPrizes:- Full pack of @eatbigfish books as seen in the picture above.- A special secret surprise to impress your friends Twitter handles to include in your tweeted entries are @eatbigfish @eatbigfishLDN @ABConstraint with the hashtag #ABConstraintInfo about the brief from eatbigfish below:
A very wise man once said, “When life gives you lemons, make lemonade.” But in a world increasingly defined by constraints we wondered why nobody had ever written down the recipe?

Creatives know the benefit of a tight brief, but is that resourcefulness something anyone can learn or a special skill of the chosen few? Over three years we spoke to everyone from social psychologists to racecar engineers to discover the secret ingredients that turn constraints into a positive force.

A Beautiful Constraint by Adam Morgan & Mark Barden is a practical handbook about everyday inventiveness, designed for the constrained times in which we live. Full of stories of ingenuity and inventiveness we turn those lessons into tools that help you turn your apparent constraints into things of beauty.

'A Beautiful Constraint' goes on sale this week, in honour of the launch we have collaborated with One Minute Briefs to help us make this book famous using the ultimate constraint - just one minute.