An action or courtesy which one feels they are obligated to give to another but privately their heart isn't in it... A false act of kindness... A socially accepted act of ostentatious phoniness.

Jane is grossly overweight. I am a petite size and very chic. She is a friend of mine but because of her size I think myself better than her. But I do NOT treat her as less than me even though I think she is. My treatment of her as an equal is strictly 'gratuitive'.