Journey to a great workplace

What does a great workplace look like? How do we measure and understand your culture and how employees experience it? What's working? What areas need to be improved? How does your culture compare to others?

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Evaluating your culture

It's your leadership and people practices that help create the culture employees experience and which we measure through our Trust Index employee survey. We evaluate your organisation's culture through our Culture Audit, a document completed by HR.

Our global research has identified ten practice areas that organisations need to perform well in order to create the kind of culture where people and performance can flourish. These are: Hiring, Inspiring, Speaking, Listening, Caring, Developing, Thanking, Celebrating, Sharing and Leaving.

Seventeen open-ended, essay style self-reported questions, mapped against these 10 practice areas, are asked to help us understand your culture. Your response to each question is evaluated and scored based on a number of criteria such as variety and originality.

The Culture Audit is unique to Great Place to Work. No other consultancy compares what leaders think they are delivering - or intend to deliver through their culture - with what is actually being delivered and experienced by employees.

The survey consists of 58 core statements across 19 core business areas, most of which can be influenced by leaders and managers and so can proactively help drive engagement. These include values and ethics, communication, pay and reward and learning and development. The statements also explore the five key workplace dimensions of Credibility, Respect, Fairness, Pride and Camaraderie, dimensions which our research shows are essential elements of a high-trust workplace culture.