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Hyundai Genesis Sedan to Receive Custom Paint Graphic Live at SEMA

Street Concepts Hyundai Genesis sedan - 2009 SEMA

Live paint job

Hyundai will be treating SEMA showgoers to a live show of sorts courtesy of Street Concepts, leading developers of automotive show vehicles. The live showcase of the final design will get the SEMA crowd involved in the culmination of all the hard work associated with the project.

One 'blank' Genesis sedan will undergo a live custom painting by illustrator and graphic designer Courtney Mason. She puts special paint pens to canvas to celebrate the eighth year of partnership between Hyundai and Street Concepts.

Her work will not be the only accent on this specially-commissioned sedan. The Street Concepts Genesis will have Nutek Series 530 22-inch wheels with black chrome highlights, beginning a theme of Chrome Tech black chrome accents. Upper and lower front mesh grilles by E&G, also with black chrome accents, are in addition to upper and lower spoilers by RKSport.

Splashes of carbon fibre and a custom-lined suede and piano black interior will accentuate the interior, while a custom sound system and Vizualogic headrest monitors spruce up the entertainment offering.

"The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA," said Shawn Williams, owner, Street Concepts, "[capitalizing] on what the Genesis already has to offer - smooth lines, luxurious interior features and a world-class Tau V8 engine - to create a customized vehicle sure to inspire the tuner crowd."

Street Concepts and Designer Courtney Mason Bring an Artistic Display to the Show Floor

FOUNTAIN VALLEY, Calif., 10/28/2009

Hyundai Motor America and Street Concepts, one of the leading developers of auto show vehicles, bring custom vehicle design live to the Specialty Equipment Market Association (SEMA) Show with a paint demonstration on a Genesis sedan. Detroit-based illustrator and graphic designer Courtney Mason will paint a one-of-a-kind graphic on a Pearl White Street Concepts Genesis sedan in Hyundai's display at the Las Vegas Convention Center Nov. 3-6, 2009 (booth #24387). This marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Using special paint pens, Mason will place her signature stamp on a "blank canvas" Genesis sedan. Mason's illustrations are typically figurative and inspired by organic forms found throughout nature. As the co-founder of Studio Jellyfish (http://www.studiojellyfish.com), Mason has worked with clients such as Nokia, Motorola, Sony BMG, VH1 and Rockstar Games.

In addition to the graphic, the Street Concepts Genesis exterior will be outfitted with 3M carbon fiber roof panels, black chrome accents by Chrome Tech, and upper and lower spoilers from RKSport. The vehicle will boast upper and lower E&G front mesh grilles also finished in black chrome by Chrome Tech. Interior features include custom suede and piano black detailing as well as carbon fiber dash accents.

"The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA," said Shawn Williams, owner, Street Concepts. "We were able to capitalize on what the Genesis already has to offer - smooth lines, luxurious interior features and a world-class Tau V8 engine - to create a customized vehicle sure to inspire the tuner crowd."

The custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine.

Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Vizualogic headrest monitors.

"Matching the sophisticated design of the Genesis sedan with the artistic ability of Courtney Mason and the show-car experience of Shawn Williams created a ‘dream team' for SEMA," said Michael Deitz, manager, Product Planning, Hyundai Motor America. "Inspired by the creative minds involved in the project, we decided to showcase the final design of the vehicle live on the showroom floor to involve the SEMA crowd in the experience."