The store, which now offers a hand-picked collection of Italian womenswear to complement its stylish men’s fashion and footwear range, has taken on three new members of staff as a result of the expansion.

VERB owner Lee Wardell said: “When we first opened in May we tested the water with a small selection of ladies fashion in keeping with our distinctive style, with a view to expanding our womenswear range.

“Our new collection appeals to the target audience of 25-plus and we feel it fills a gap in the Beverley women’s fashion market.”

The new range was launched at a VIP preview evening with guests enjoying refreshments as they browsed the new collection. A stylish selection of footwear, handbags and jewellery accompany the range.

Graham Tait, Flemingate Centre manager, said: “It’s great that Lee and his team at VERB have been able to expand so soon after opening and they are now able to offer a full range to fashion-conscious ladies as well as gents.

“They’ve created a great space to showcase the new womenswear collection and recruited three additional members of staff, so it’s a real success story.

“This expansion means shoppers have even more choice from Flemingate’s wide range of high street and independent stores and it adds yet more appeal to Beverley as a visitor destination.”