Knowledge Base Articles

In recent years, many companies have aggressively started looking for ways to promote their businesses. They tend to spend huge amount of money on advertising and marketing campaigns. The crux is to spread the name of the business far and wide. And the strategy is to print names, contact details, and messages on every item that goes out of the company. So much that professionals are even looking for fresh new items with the message on, which can be distributed among people. And hence, came the idea of promotional gifts.
Now, you can find a plethora of promotional items, ready to be customised and gifted to customers. You can find varieties of promotional pens that can be customised for your business. Promotional pens range widely in price. This makes it easy to find promotional pens that fit your business and your budget, and are considered the most appropriate gift for all types of customers. Till now, if you haven't decided what your budget is and what type of promotional pe

Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience.
David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers:
To generate good will

A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign.
Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive.
Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program.
There are many ex

It's hard to remember when plastic water bottles weren't around,
whether in the gym, on the hiking trail, at sporting events, or in the
park. Look in your kitchen cabinets and you probably have one, its body
printed with a company's logo and contact information. That's because
companies have long regarded reusable water bottles as great promotional
items. But do they really work?
At first glace, the idea that a
drink container could increase a company's sales sounds zany. But small
promo items do just that: present a company's information to as many
people as possible, particularly customers and decision makers at
potential client companies, in the name of drumming up more business. To
determine whether an item will have its intended effect, it's best to
examine it using the four criteria that predict most items' success or
lack thereof: advertising space in terms of product scale, usability,
appeal and longevity.
Advertising Space

World is moving forward at a very fast rate, with a blink of eye a
new technology or company is launched in market. With strong
competition going around between all the companies in market advanced
advertising techniques are being researched upon. Advertising techniques
must be such that they provide maximum number of customers to the
companies but with minimum expenditure as possible. Wholesale
promotional products are a great leap in the industry of advertising.
Wholesale
promotional products have the advantage of minimum expenditure as they
are ordered in bulk and also can reach maximum customers due to its
large number. These products are available in the market in a wide range
of products ranging from coffee mugs to clocks and show pieces. These
products ensure that the name of the company reaches the maximum number
of people as possible. They are an answer to the company's advertising
strategy which remains within the designed budget.