College Bowl Game Economics: The Cash Behind the Sport

As a child of a college athletics marketer I have seen my fair share of college football. Ever since I was a toddler I’d be in the stands during a game completely passed out while the band blasted the fight song over and over. It took me a while to appreciate and watch the whole game, but I’m glad I do now.

This year my team, the Texas Longhorns, won their bowl game. Unfortunately after a rough season filled with interceptions and injuries they weren’t looking too hot going into the bowl game, but somehow pulled off a win. The bowl Texas played at was the Holiday Bowl. One not quite important enough to make today’s infographic.

This graphic takes a look at the Fiesta, Sugar, Orange, Rose and the BSC Championship Bowl. I may have been to the Rose Bowl twice, but I’ve missed out on some of the other big time venues.

Enough about me, let’s talk money. These bowls pull in some major cash. With directors making upwards of $500,000 and billions distributed to the local economies over the years; these college sporting events are a huge business. Be ready to join over 27 million other people watching the LSU Tigers take on Bama’s Crimson Tide this January 9th. Go Tigers! [Via]