That’s how Nielsen describes the U.S. Latino population in a new report that finds distinctive media habits in this segment. Social media is helping to keep the culture alive, Nielsen says. They cite “technology as a facilitator for cultural exchange, retro acculturation, and new culture generation.” In other words, Latinos are using smartphones, laptops, etc. as a way to keep culture/language/identity intact.

There are 52 million Latinos in the U.S. The group will show the biggest population growth of any race or ethnicity over the next five years. In Colorado, Latinos represent 21 percent of the population; in Denver, 32 percent, according to the U.S. Census Bureau.

Nielsen reports:

Hispanic video viewers are 68 percent more likely than non-Hispanic White viewers to watch video on the Internet, and 20 percent more likely to watch video on a mobile phone.
Hispanics outpace all ethnic groups in mobile downloads of music and pictures.
Hispanics are less likely to have Internet access at home compared to the U.S. average (62 % and 76%, respectively), but have increased home broadband use by 14 percent over the past year, which is higher than the 6 percent growth of broadband use in the general market.

Joanne Ostrow has been watching TV since before "reality" required quotation marks. "Hill Street Blues" was life-changing. If Dickens, Twain or Agatha Christie were alive today, they'd be writing for television. And proud of it.