Knowledge Bank - Mobile

80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad spend since 2015. With this, other trends are continuing to soar, such as Connected TV...
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Buying and selling media in today’s landscape is ostensibly easy. By 2020 it’s estimated that advertisers will spend approximately $98bn on buying programmatic advertising, which represents 68% of their expenditure on digital media. At...
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Social media started out with Myspace and Bebo (oh the nostalgia) before graduating to platforms such as Twitter and Facebook. Here we are now in 2019, ‘hashtagging’ and ‘storying’ like it’s nobody’s business.
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Because a (very) large part of the worlds’ population is surfing the web and visiting apps, the sheer reach/availability - the marketing-discipline; programmatic display advertising offers – is unmatched/unique.
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If someone talks about the many ways that martech has been helping marketing teams, the list will be almost endless. New tools are launched every day to deliver very specific data and measure all types of key performance indicators (KPIs)...
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If you have an App, you probably know that one of the best ways to monetize your titles is through mediation. How to choose the best option? Which features are the most important? Here at Lab Cave, we have tested almost every solution available in...
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If someone talks about the many ways that martech - the technology used in marketing - has been helping marketing teams, the list seems to be almost endless. New tools are launched every day to deliver very specific data and measure all types of...
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There are two main ways in which a company can be set up nowadays: we have the traditional, or brick and mortar one, and the online businesses which have started growing in popularity. Even so, most people still choose to create traditional...
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Connected TV (CTV) is booming. In the UK alone, CTV growth is predicted to reach £220m by 2020, while the rest of the world has seen an astonishing increase of nearly 100 million new CTV sets every year.
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Last week, YouTube provided a show of sparkle at its presentation for advertisers and agencies, YouTube On Stage. The event was impressive and inspiring; altogether a brilliant showcase that brought to life the multitude of opportunities the...
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First came the 'pivot to video' where businesses, media companies, and even social media platforms converted their once text-based content into engaging, captivating videos in hopes of intriguing a wider audience, keeping them on page...
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How many times have you been hit on today? No, not like that – but by a slew of email messages, internet pop-ups, billboards, radio broadcasts, TV ads, online marketing and a variety of print media? Twenty times? Fifty? A hundred? More?
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There are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many...
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Over the last decade, the rise and rise of mobile marketing has been unmistakable. So how can companies develop KPIs for mobile to deliver the best business results, help drive user acquisition and engagement at a global scale, and set clear goals...
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It is difficult to come away from the Cannes Lions International Festival of Creativity and not feel inspired. The festival has been bringing together the world’s best creative communications professionals each summer since 1954, and every...
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The Majors, in conjunction with The Drum, is back. Our judges have been selected to represent a mix of top brands and agencies that will witness and select the hottest work out there this year.
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Marketers are under pressure to keep up with innovative technologies but picking the right ones can be trickier than it seems. So, what questions should marketers be asking their marketing technology solutions provider?
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