Palmieri breaks down the mobile advertising for Cramer and his audience. A good primer on how the mechanics of mobile advertising works as a business.

Palmieri says smartphone users are clicking through on ads at five times the rate of desktop online advertising.

About the new iPhone 5: "We're pretty excited about today's news," Palmieri said. "More screen space allows us" to make bigger and more engaging mobile ads the company serves to devices, Palmieri said.