Option 2: Give Each Department a Twitter Voice

Imagine if your creative team, your customer service team, and your product development team each had a branded Twitter account and could reach out to customers, listen and provide feedback? Check out Zappos as an example.

Option 3: Give Your Entire Company a Voice

With a few guidelines in place, giving your employees a Twitter voice can be a powerful way to collectively express your brand personality and mission in a broad way. You’ll also connect on a very real level with your admirers (and potential admirers!). Here are some suggestions to get started:

Start with your movers and shakers: People already well-versed with Twitter and your people managers.

Create some Twitter internal guidelines for your managers and team members. Here’s an example, Corporate Twitter Guidelines (pdf), I recently put together for a presentation. It includes business benefits to help convince your boss.

Use a consistent Twitter “handle” structure, such as REI-Miles, REI-Drew, and REI-Wendy.

Use a fairly consistent photo style, such as all headshots on blue background, all outdoors photos, or all black and white.

Here are more great resources with ideas to make Twitter work for your business: