is a crackerjack UX content strategist

is a crackerjack UX content strategist

Portfolio: Mark Twain Did Not Sign Your Guestbook

May 9, 2012

The challenge: Classmates makes money when people pay for a Gold membership, which allows them to see who’s “signed their Guestbook” – that is, who has looked at their profile page. Some people, for a variety of reasons, are skeptical that the people who signed their Guestbook are people that they would know. Using humor, and a new approach, entice people who already have multiple Guestbook signatures to sign up for Gold membership and see who those names belong to.