Once known as “Colored Town,” Miami’s Overtown neighborhood has a vibrant and full history. It’s also currently experiencing a renaissance driven by locals who grew up there and newcomers inspired by the opportunity to support a community rebuilding itself. The Lyric Theatre has been renovated and reopened and new businesses like Lil’ Greenhouse Grill and community spaces like A Space Called Tribe are inviting more Miamians to explore and support what’s happening.

This community has stories to tell and The Greater Miami Convention and Visitors Bureau is excited to support that storytelling. The Bureau is tasked with promoting our city as a destination for the rest of the world, which is why its emerging focus is on the authentic Miami: what locals are building in every area, from food and art to music and community engagement.

Big thanks to GMCVB for supporting this work and making it possible for us to explore our neighborhoods with the depth, context, and authenticity they deserve.

The New Tropic Creative Studio works with brands and organizations to help them tell local stories, create meaningful engagement, and connect in Miami.

Our goal is a more human take on advertising that’s about the mission, people, and being a part of making this city an even better place to live. If you’re into that, we’d love to chat about it. Reach out to us at [email protected], and check out our ethics and sponsorship policy here.

By The New Tropic Creative StudioThe WhereBy.Us Creative Studio helps clients big and small engage locals, through campaigns that use creative marketing, storytelling, events, and activations to build community, conversation, and impact.

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