Friday, May 29, 2015
Hiba Moeen
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Pakistan’s leading biscuit
manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), has partnered
with Waadi Animation to launch Pakistan’s first ever full-length animated film,
3 Bahadur, to inspire children of this
nation and give them hope of a better future. The launch of the film has been
eagerly awaited for weeks across Pakistan.

In today’s times, children of this country who are 55
percent of the population, have to be sensitized that they can be positive
catalysts of society by exploring their talents and innate abilities. The movie
through its three main characters sends out a very strong message that every
child is a superhero and with their iron will and power of determination, they
can shape a better tomorrow for Pakistan .

Speaking about this initiative,
Zulfiqar Ali Ansari, Head of Marketing at EBM said, “As a key partner and the
lead sponsor, Peek Freans Gluco, congratulates Sharmeen Obaid Chinoy on
successfully completing this venture. 3
Bahadur is not only entertaining but also highly inspiring for children; it
is perfect edutainment for children this summer and we are very proud to be
partnering in this project.”

3-Bahadur is a 3D
animated film, which follows the adventures of three friends who set out on an
epic journey to save their town from the evils that plague it. Equipped with
courage and super powers, Amna, Saadi and Kamil (the main characters of the
film) battle against the odds to restore peace and harmony in their once
thriving neighborhood.

English Biscuit Manufacturers (Pvt.)
Limited was established in 1967 as the first manufacturer of wholesome,
hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a
symbol of trust and confidence for consumers, making it the leading biscuit
manufacturer of Pakistan. EBM has an extremely diverse corporate social
responsibility (CSR) portfolio, driven by a commitment to improving lives. With
one of the largest CSR budgets amongst national and multi-national companies,
EBM has made significant contributions in areas as diverse as health,
education, community welfare, and sports related causes.