Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…

Marketing efforts often start with “Planning” or solving a “People” problem and continue with new product development, with a Product, a product line or a service. Or it could be both, a product and a service, when…

Wow, an advertiser Papa John’s is blaming the NFL player protests for lack of sales. Hmm, is that the reason? Various news sources put the NFL ratings decline at about 5-6% this year, which is a pretty…