The newly-announced Forma is Kobo's thinnest, most durable e-reader yet

Kobo's Forma e-reader has arrived. The ergonomically-designed device was created with long-term readers in mind as it offers a form which is lightweight and comfortable enough to hold in either portrait or landscape mode for hours on end.

The Forma was designed with Mobius display technology which incorporates a flexible plastic layer into the screen, keeping the device not just lightweight but extremely durable as well. Its 8-inch HD Carta E Ink screen remains visible even in direct sunlight while its waterproofing allows you to bring it to the beach or the pool without worry.

There are now on-board buttons which can turn to the next or previous page if you aren't a fan of turning the page digitally, similar to those found on the Kindle Oasis. The device features built-in OverDrive which allows you to borrow e-books from your local public library as long as your library card is active, along with access to the Kobo bookstore which is full of over five million titles to read.

The device with 8GB internal storage is set to arrive in the US in stores and online at Kobo beginning on October 23 with a retail price of $279.99. A version with 32GB of storage is set to be released later this month in Japan and other countries at a later date. If you're interested, you'll be able to pre-order the device starting October 15.