I wanted to try it all last week but the lines were crazy long. My last attempt was 2:05 pm Friday and there were still almost 20 people waiting. It's been on 7x7, Thrillist, etc. in addition to Eater so it's no wonder. Would be great to hear from someone on this board to see if the crowd's worth braving.

I braved the line for the good of the community. I'm eating a mamacita roll right now -- tuna, Japanese gourd, tobiko, cucumber, marinated shiitakes, crumbled rice chips, daikon radish, and green onion. All wrapped up with sushi rice and nori. It's a beast, a $10 beast.

The ingredients all taste fresh and good, though I think it needs some contrast -- I'm missing a wasabi kick or something. And honestly, while it's arguably healthier than a burrito, ingredient-wise, can this much food ever be considered healthy? It's a pound of maki, basically.

We got there at about 11:30 (they open at 11) and there was already a line out the door, as far as the alley past the Crunch gym. They have the nori and rice prepped, but they're making the rolls to order (happy about that).

It'll be a good lunch option, an alternative for me to Mixt Greens or the crepe stand, once the line calms down. It's take-out only, no place to sit.

One of my curiosities was about wasabi. So there's no side cup or packet (or ginger for that matter) provided along with the giant roll?

I don't mind $10 for a beast; that's what a salad costs at Mixt Greens (or more) and this sounds like I could eat half and put the rest away for later and it would hold up well. Can't say that about a pre-tossed salad.

Probably not much chance I'll be in that line (just the size of the line & the meal is a bit much, plus sushi is something I am neutral on at best) but if a friend who's more into sushi than I am wanted to give it a go, I'd probably split it with them to give it a shot.

FWIW, the standard Mission burrito almost always contains at least a pound of food. 7x7 did a burrito taste test in this month's issue and they ranged from the skimpiest at Chipotle (1.25 pounds) to El Farolito's (1.67 pounds).