Blue Nile Launches Hawaii Vacation Sweepstakes

Aimed at Exposing Users to the Company's Social Media

RAPAPORT... Blue Nile launched its "It Starts with the Diamond in Your Mind and Leads to Paradise" luxury sweepstakes, giving couples the chance to win a Hawaii vacation and $5,000 worth of Blue Nile diamond jewelry.

To enter, participants can submit their email address on the Blue Nile website, or share a photo of themselves and their significant other on the “Win a Dream Vacation" section of Blue Nile's Facebook page. Votes from friends on Facebook will earn participants additional entries to boost their chances of winning. Participants can also earn more entries by sharing the contest via Facebook or Twitter, or by following Blue Nile on Google+ or Pinterest.

Submissions are collected until 11:59 p.m on Sunday, August 5, 2012. The winner, which will be selected at random will receive, a first-class, round trip airfare to Hawaii for two, a seven day, six night stay at a luxury Hawaiian hotel, $1,000 worth of spending money for the trip, $5,000 worth of Blue Nile Jewelry and a personal style consultation with a Blue Nile diamond expert.