“Today I went and spent too much money at the fairly new Perth Crumpler store, and because Crumpler is made from forces I shall only explain as awesome the nice lady behind the counter threw in a bunch of schwag, and a John Thursday.

That, my friends, is a perfect example of good marketing, and one of the reasons why Crumpler has such a great cred. Something a lot of other companies should learn from.”

And, in case you didn’t know, a John Thursday is a pouch to hold small electronics (and it’s pictured below). We’ve actually mentioned Crumpler before. They seem to be on to something.