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August 16, 2011

Npower Supports Cricket in the City

by Sam Savage

WORCESTER, England, August 16, 2011 /PRNewswire/ --

In support of Cricket in the City in Birmingham, Test Series sponsor
npower will be bringing its Urban Cricket to Victoria Square.

A scheme to encourage grass roots cricket and get children playing the
game, Urban Cricket
[http://cricket.npower.com/web/npower_urban_cricket/index.htm ] is now in its
fifth year. As part of the scheme, five dedicated Urban Cricket facilities
were opened across the country - including one in Highgate Park in
Birmingham which was opened in 2008.

Birmingham City Council, working in partnership with Warwickshire
Cricket Board, regularly uses the facility to run cricket coaching
programmes for local schools.

npower will bring Urban Cricket to the city centre as part of the
Cricket in the City event, with a giveaway of hundreds of cricket kits,
including a bat and ball.

Clare McDoughall, Education Programme Director at npower
[http://www.npower.com/Home/index.htm ], said: "Initiatives like Urban
Cricket are essential to get more young people interested in playing
cricket. It's easy to learn, anyone can have a go and you don't need
expensive equipment."

Urban Cricket is a national project run in conjunction with ECB, which
launched in 2006 with a clear goal to get more children playing cricket. The
scheme has also been responsible for the development of 5 purpose built
cricket facilities across UK, those being in Brixton in London, Abbeyfield
Park in Sheffield, Highgate Park in Birmingham, King Edward in Nottingham
and Bignor Playing Field in Manchester.

About npower:

npower is one of the UK's largest energy suppliers
[http://www.npower.com/Home/index.htm ] and has 6.6 million customer accounts
across the UK.

npower has been awarded platinum status in Business in the Community's
CR Index and is one of twenty-nine companies to have achieved the
CommunityMark since its launch. All CommunityMark achievers have been
recognised for demonstrating excellence in their holistic and strategic
approach to community investment.