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behind the wheels in the old-fashioned way. So efficient is the disk spread, such as is found on Low Corn King and Low Cloverleaf spread¬ ers, that it has been proved by tests that the average draft added by the wide spread is three pounds. This should be remembered
when those who do not have wide spread spreaders begin to talk about the heavy pulling qualities of spreaders which really spread. Tell them about the three pounds, and tell them it has been and can be proved under average conditions. As for added draft of the spiral spread, the concensus of opinion has it that it is no more than the disk spread and may be a little less.
Spreading As a Fine Art
It is good to compare spreading manure with these three new, low, wide spread I H C manure spreaders with putting paint on with a brush.
After the manure is torn into shreds by the beater, it is thrown into the wide spreading device, which beats it again and tosses it out evenly and smoothly so that it falls in a regular coating over the ground. Low Corn King, Low Cloverleaf, and Low 20th Century all apply manure to the soil like a brush does paint to the wall — evenly, as thinly or thickly as desired, and with uniform regularity.
Time to Get Going
Everyone in this organization is beginning to feel sure that it is high time we were getting our manure spreader sales started in a big way. We begin to feel that if we were as good at acquaint¬ ing the world with our spreaders as the I H C
A few of the Low Cloverleaf spreaders sold by the Ruplinger-Weiss Hdw. Co., Allenton, Wisconsin
factories are at build¬ ing them, and that if our dealers were as good sellers as Low Cloverleaf, Low Corn King, and Low 20th Century are spreaders, ma¬ nure spreader busi¬ ness in this country would surprise us all before many months had passed.
The Truth is Out
We believe we can now answer the question asked in the first paragraph: "Why hasn't everyone sold more spreaders during the last two or three years?"
The facts seem to be we are better at doing a really hard task than an easy one. We could cre¬ ate enthusiasm for spreaders where no enthusiasm whatsoever existed, but it seems that we could not persevere in giving the ball the little push necessary to keep it rolling. All of us are in¬ clined to work harder on the new things, leaving the old machines sometimes to the toboggan.
If that is the way we feel about it, we can very easily rebuild our enthusiasm on the spreader quetion, for I H C spreaders are today the newest and best spreaders that ever were made.
We need to take a fresh look at our old aim and purpose, namely, to build up the torn down soil and keep up the good soil of the country so it can support a tremendous business in farm ma¬ chines, and in doing that to sell a lot of spreaders.
From the looks of things, something like that is happening. There is a silent but forceful stir of spreader enthusiasm apparent throughout the organization. It looks like we are climbing back into the harness again, and when the I H C orga¬ nization does that, we all know what will happen.
Let us smash the iron while it is again hot.
And let it be some smash!
A demonstration battery ready to leave a dealer's place of business. This agency demonstrates both Mogul tractors and I H C spreaders. Demonstrate I H C spreaders now for after-harvest sales

Harvester World magazine was first published by International Harvester Company in October of 1909. From 1909 to 1946, Harvester World functioned primarily as an employee magazine, carrying news from various factories, branch houses and dealerships around the world. The magazine included biographical sketches of employees; notices of retirements and promotions; announcements regarding new company initiatives or building projects; and a variety of other news relating to nearly every facet of the company’s world wide operations. The magazine was published by the company’s Advertising Department, and also functioned as a way for headquarters to communicate with dealerships. In 1946, the magazine was redesigned and eventually shifted from an employee magazine to a more customer-oriented focus. By the 1950s, most Harvester Articles were human interest stories centering on the people and organizations who used International Harvester products. At the same time, photography became an increasingly important element in the content and presentation of the magazine. The magazine was discontinued in 1969.

behind the wheels in the old-fashioned way. So efficient is the disk spread, such as is found on Low Corn King and Low Cloverleaf spread¬ ers, that it has been proved by tests that the average draft added by the wide spread is three pounds. This should be remembered
when those who do not have wide spread spreaders begin to talk about the heavy pulling qualities of spreaders which really spread. Tell them about the three pounds, and tell them it has been and can be proved under average conditions. As for added draft of the spiral spread, the concensus of opinion has it that it is no more than the disk spread and may be a little less.
Spreading As a Fine Art
It is good to compare spreading manure with these three new, low, wide spread I H C manure spreaders with putting paint on with a brush.
After the manure is torn into shreds by the beater, it is thrown into the wide spreading device, which beats it again and tosses it out evenly and smoothly so that it falls in a regular coating over the ground. Low Corn King, Low Cloverleaf, and Low 20th Century all apply manure to the soil like a brush does paint to the wall — evenly, as thinly or thickly as desired, and with uniform regularity.
Time to Get Going
Everyone in this organization is beginning to feel sure that it is high time we were getting our manure spreader sales started in a big way. We begin to feel that if we were as good at acquaint¬ ing the world with our spreaders as the I H C
A few of the Low Cloverleaf spreaders sold by the Ruplinger-Weiss Hdw. Co., Allenton, Wisconsin
factories are at build¬ ing them, and that if our dealers were as good sellers as Low Cloverleaf, Low Corn King, and Low 20th Century are spreaders, ma¬ nure spreader busi¬ ness in this country would surprise us all before many months had passed.
The Truth is Out
We believe we can now answer the question asked in the first paragraph: "Why hasn't everyone sold more spreaders during the last two or three years?"
The facts seem to be we are better at doing a really hard task than an easy one. We could cre¬ ate enthusiasm for spreaders where no enthusiasm whatsoever existed, but it seems that we could not persevere in giving the ball the little push necessary to keep it rolling. All of us are in¬ clined to work harder on the new things, leaving the old machines sometimes to the toboggan.
If that is the way we feel about it, we can very easily rebuild our enthusiasm on the spreader quetion, for I H C spreaders are today the newest and best spreaders that ever were made.
We need to take a fresh look at our old aim and purpose, namely, to build up the torn down soil and keep up the good soil of the country so it can support a tremendous business in farm ma¬ chines, and in doing that to sell a lot of spreaders.
From the looks of things, something like that is happening. There is a silent but forceful stir of spreader enthusiasm apparent throughout the organization. It looks like we are climbing back into the harness again, and when the I H C orga¬ nization does that, we all know what will happen.
Let us smash the iron while it is again hot.
And let it be some smash!
A demonstration battery ready to leave a dealer's place of business. This agency demonstrates both Mogul tractors and I H C spreaders. Demonstrate I H C spreaders now for after-harvest sales