Research Methods in Psychology: Investigating Human Behavior (BOK)

Using substantive research stories to illustrate the presentation of research methods in each chapter, this textbook presents systematically the entire research process and its major variants within a unifying conceptual framework. It is written in a style that is clear and appealing to students while also maintaining the highest expectations about what they should learn. Key features: - with the scientific method at its core, students learn how to both design and critique research - includes a full chapter on ethics alongside end-of-chapter 'Ethics in Action' exercises throughout the book - each chapter has an interesting overarching thematic issue or topic, illustrated by real data, which teaches students the concepts and methods in an applied fashion - 'Research in the News'.
Each section summarizes a science story that attests to the relevance of research methods - an extensive ancillary package with interactive exercises tied to research articles, video clips, and learning activities is included on the companion study site - experiential, hands-on, roll-up-the-sleeves approach to learning: Elegant but simple experiments are presented that can be customised for both in-class exercises and research projects - helps students learn the difference between peer-reviewed scientific articles and journalistic pieces - cultural and developmental perspectives, illuminating how culture shapes our thinking and our thinking shapes culture, are included throughout - statistical reasoning elements introduced in each chapter, culminating in Chapter 10, which is exclusively devoted to data analyses.