Making Music Wasily Accessible Is $rtxtch’s Delivery Method

“Being creative’s the key, its catches people’s attention. My strategy’s simple, release music at a high rate and make sure the user’s able to stream or download with no hassle.”

Check out the interview with $rtxtch exclusively on Skilly Magazine Online.

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
$rtxtch: It all started in a basement. There was this older guy in my neighborhood who goes by the name of J`ski who started his own indie wave back when I was younger. I was introduced to him by my cousin. One night he sat me down and told me to write and 20 minutes later I inked a verse. He started playing the beat he just finished and my verse was icing on the cake. I knew exactly what I wanted to do.

What would be your biggest piece of advice for the young kids out there trying to do what you do?My advice to them would be never let anyone tell what you can’t do. Never stop dreaming because the moment you do it’s over. Life can become a nightmare without warning. Be aware of your surroundings, negativity will never lead to positive results. Surround yourself with people who believe in you and your dream.

What are some of the hardest challenges and tasks in your position?Having to work 10x harder than your average artist. We do everything ourselves, from recording to artwork to promotion to engineering to videos. It’s not supposed to be easy and I think that’s the part most people don’t understand. They just hear music and automatically assume that it’s a simple process.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?The best way to get noticed in today’s market is by staying on top of your game. Constantly advertise on your social media outlets. You’re only as good as your last product. Being creative’s the key, its catches people’s attention. My strategy’s simple, release music at a high rate and make sure the user’s able to stream or download with no hassle.

Tell us about your city. How are the artists and the fans?I’m from small town in southeast New Jersey called Woodbine. There’s a lot of untapped talent coming out of this area, but the artists are struggling due to lack of support from their own. The listeners and fans out of this region really could care less about the indie local artists.

Where do you see yourself a year from today?I see myself delivering music on a larger scale and still doing indie releases with my partner Sean La Cosa who’s played a major part in all this. I’ve always wanted to have a lifestyle brand. Coming with different products other than the music’s something I’m working hard towards.

Who and what were your biggest inspirations? Who do you look up to in today’s world?My biggest inspirations weren’t rappers, they were athletes. I looked up to sports icons such as Jordan, Iverson, and Bryant. In today’s world the fact still remains. I do look up to one rapper actually and that’s Jay-Z. He’s the man, he went from bricks to billboards.

How do you feel about the music coming out today? Do you like it?I have nothing against today’s music. When you talk about today’s music it’s a real touchy subject due to how rap music has evolved. Vintage hip hop was great for emcees of that era, but it’s changed. We got some dope artists out now like Curren$y, Nipsey Hussle, Kendrick, and Future.