BRINGING THE FUTURE TO THE PRESENT: GALALITE INCORPORATES LENSRAY TECHNOLOGY IN ALL ITS SCREENS

2018-07-26 20:47:45

Galalite, India’s leading cinema screen technology company is proud to announce that going forward, all its screens will be equipped with LENSRAYTM, its visual noise reducing technology.

LENSRAYTM technology reduces Visual Noise, an important parameter in image quality evaluation. Noise in this case is not something that is heard, but rather seen, characterized by random variation of brightness or color information in images, and usually an aspect of electronic noise. Visual noise can be produced by the sensor and circuitry of a scanner or digital camera. It can also originate in film grain and in the unavoidable shot noise of an ideal photon detector. Image noise is an undesirable by-product of image capture that obscures the desired information. Thus, higher the value of Visual Noise, more distorted or grainy the image appears. This phenomenon not only presents the viewer with a less than optimum viewing experience, but also prevents the director’s vision from being brought to life. Visual Noise reduction becomes a major concern as the advent of newer technologies demand more from the screens to make the images as close to life as possible. After all, it is hard to enjoy a movie where the images appear grainy instead of an immersive experience that makes one live the movie.

Galalite’s revolutionary LENSRAYTM technology uses a concept similar to MicroLens Array to reduce the noise and give viewers a visual treat. When the coherence area on the microlens-array surface is smaller than the microlens footprint, there is no interference between the fields emitted by the different microlens so lesser visual noise is visible, this results in sharper and brighter images that makes the movie viewing experience an even more enjoyable one. While noise cannot be eliminated, LENSRAYTM technology will however, reduce it to a considerable level. All Galalite screens will be equipped with LENSRAYTM technology going forward, as a part of Galalite’s continuous endeavor to provide cinemagoers the perfect viewing experience every single time. So now, viewers can expect exceptional images wherever Galalite Screens are in use.

Speaking on the occasion, Yusuf Galabhaiwala said, “With films becoming more realistic and intricate, providing visuals that are as close to the director’s vision as possible becomes increasingly critical. Screen technology needs to keep up with the technology of the day and our LENSRAYTM technology does just that. After introducing Nano coating technology back in 2014, this is the next step for setting the benchmark yet again. With this new researched technology, the possibilities are endless for us. We will very soon have some more exciting new products coming up”

About Galalite:

Galalite®, is the flagship brand of GTC industries which manufactures the widest range of innovative Projection Screen surfaces across the world.

A family owned business since inception in 1959, and head-quartered in Mumbai, Galalite® has emerged as one of the largest suppliers of screens to Exhibitors worldwide.