The 2011 Import and Export Market for Hand- or Foot-Operated Air Pumps in South Africa

On the demand side, exporters and strategic planners focusing on hand- or foot-operated air pumps in South Africa face a number of questions. Which countries are supplying hand- or foot-operated air pumps to South Africa? How important is South Africa compared to others in terms of the entire global and regional market? How much do the imports of hand- or foot-operated air pumps vary from one country of origin to another in South Africa? On the supply side, South Africa also exports hand- or foot-operated air pumps. Which countries receive the most exports from South Africa? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for hand- or foot-operated air pumps in South Africa. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate
the market for hand- or foot-operated air pumps for those countries serving South Africa via exports, or supplying from South Africa via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where South Africa fits into the world market for imported and exported hand- or foot-operated air pumps. The total level of imports and exports on a worldwide basis, and those for South Africa in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that South Africa is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize South Africa compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of hand- or foot-operated air pumps, Chapter 3 goes into detail on imports, but for each major country of origin serving South Africa. A “major” market is defined as a country where South Africa represents a substantially large share of either imports or exports. For each major country exporting to South Africa, one can thus observe how important South Africa is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of hand- or foot-operated air pumps originating from South Africa, for each major country of destination. In doing so, one can discover the share that South Africa has in each major market; this share value is often used as a measure of competitiveness for South Africa. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of hand- or foot-operated air pumps to and from South Africa to and from all other major countries in the world. "Hand- or Foot-Operated Air Pumps" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "hand- or foot-operated air pumps" is 74313 .
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1 INTRODUCTION AND METHODOLOGY2 SOUTH AFRICA AND THE WORLD MARKET2.1 Imports in South Africa in 20112.2 Exports from South Africa in 20113 IMPORTS IN SOUTH AFRICA3.1 Asia3.1.1 China3.1.2 Hong Kong3.1.3 Taiwan3.2 Europe3.2.1 Germany3.2.2 the Netherlands3.3 North America & the Caribbean3.3.1 the United States4 EXPORTS FROM SOUTH AFRICA4.1 Africa4.1.1 Botswana5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS5.1 Disclaimers & Safe Harbor5.2 ICON Group Ltd. User Agreement Provisions

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