Sears net income falls on lower margins

May 19, 2010

Hoffman Estates, Ill. Sears Holdings Corp.'s first-quarter net income fell 38% on thinner profit margins at its Sears chain, squeezed by discounts on appliances. The chain said its net income fell to $16 million in the quarter ending May 1, down from $26 million a year earlier.

Revenue fell slightly to $10.05 billion from $10.06 billion a year ago because the company has 63 fewer stores than in last year's first quarter.

The appliance price discounts offset a turnaround in revenue at the retailers' Sears and Kmart stores, breaking a long string of declines at Sears stores. It was Kmart's third consecutive quarter of rising revenue at stores open at least a year. The thinner profit margins are a setback to a company that has posted rising net income in recent quarters, a result of closing stores and slashing expenses.

Sears plans to focus on its long-struggling clothing business in hopes of attracting new and younger shoppers, officials told investors at the shareholders' meeting, the Associated Press reported.

The company will add a line of trendier clothing to Lands' End, which also has its own stores and is an increasing presence inside Sears stores, to draw younger customers. It also plans a line of store-brand products at Kmart.

Additionally, Sears plans to reinvent much of its Kenmore line of appliances, expand layaway at both Sears and Kmart and add more high-end fitness equipment at Sears.

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