AAOS Atlas Mailers + Eblast

Marketing the American Association of Orthopaedic Surgeons’ most expensive resource book ever required a special approach. We created an eight-panel gatefold brochure rich in detail, including special spot UV coating on the cover, to emphasize the enormous value of this book covering all areas of orthopaedic surgery as a primer to new surgeons. We also developed a matching eblast for this campaign.