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Pure Fishing sale could be completed within a month

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Angling International understands that Pure Fishing could be sold by the end of October.

A deal to buy Pure Fishing is set to be agreed within the next month.

Angling International understands that owner Newell Brands has been in conversations with several interested parties and it is now entering final negotiations and will be wrapping up a deal within weeks.

Pure Fishing, which boasts some of the most iconic brands in angling, has been on the market since May this year following the decision by Newell Brands to exit non-core markets.

Angling International understands that genuine interest was expressed in acquiring the whole or parts of the company by a large number of businesses, including a major player in the fishing tackle industry. There was also reported interest from a US industry giant that has been eyeing entry into the fishing tackle sector for some time.