CitizenNet named a finalist in Nielsen Challenge for Facebook Preferred Marketing Developers

This past May, it was an honor to be invited by Facebook, alongside twelve other top PMDs from around the globe, to participate in two day-long competitions in London and Menlo Park. The competition was judged on the ability for entrants to integrate and visualize Nielsen Online Campaign Ratings™ data.

CitizenNet is proud to announce we were selected as a finalist, among stiff competition from Facebook’s hand-selected PMDs.

This contest addressed issues at the core of a huge challenge modern marketers face with optimization. Currently data is very siloed and requires a multi-step process to make sense of it all.

Step 1: Accessing data from a publisher or network, downloading into Excel, then formatting to make it readable.

Step 2: Analyzing through computation or visualization to find insights and areas of opportunity.

Step 3: Formatting these insights into charts, graphs, and tables so they are legible and shareable.

Step 4: Sharing these visualizations in PowerPoint or some other presentation document.

Step 5: Repeat for EVERY publisher.

At CitizenNet we are pioneering an easier way. We call it QuickSight, our solution for gaining Quick Insights. The internal development work we’ve done on QuickSight over the past year laid the groundwork for our success with this challenge and we’re excited to debut even more robust features for the latest version of QuickSight rolling out to all clients.

Now, all of those optimization and reporting steps can be done in one interface. QuickSight can access real time data through an API and immediately make it available for analysis. QuickSight has a drag and drop canvas for building reports, and with a few clicks, analysts can change metrics, build pivot tables, turn bar charts into pie charts, etc. Because it’s based in the cloud, there is no software to download, no data to warehouse, and multiple stakeholders can examine the data in realtime, viewing the interactive dashboard from anywhere in the world. Once dashboards and reports are built, they can be saved or exported in a number of formats for documentation or sharing with other team members.

Not only does this approach make workflows easier and more efficient, but the ability to pull in data from multiple sources breaks down silos – making it easier for marketers to focus on Audience Planning – reaching consumers with integrated messaging across channels, instead of planning specific media channels with blinders on.

QuickSight represents a new type of solution for marketers and we are proud to be recognized by Nielsen for our innovation! CitizenNet plans to release added functionality to the QuickSight platform with Nielsen Online Campaign Ratings™ data.