something's different

we don't just "do media"; we create experiences.

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something's different

we don't just "do media"; we create experiences.

What is GOAD?

A goad [gohd] is a tool traditionally used in farming communities to spur or guide livestock. Similarly, Goad Media uses video, photography and print to provoke thought and challenge individuals to change the way they think about people or products.

Professionally produced videos that both inform and call the viewer to action.

A photographic eye to capture the moments you want to cherish and share.

Creative print media that marries the perfect image to your message.

Photography

Your Moments

Little details have always intrigued me. At age 14 I began capturing those moments on film (Dad's mischievous half-smile, pearls of dew strung on a spider's web, millions of stars lying on the inky blackness of a northern sky).

Over the years I've discovered that the best images are ones where staging is at a minimum and people are invited to freely share their own little details. As Eve Arnold put it, "If a photographer cares about the people before the lens and is compassionate, much is given. It is the photographer, not the camera, that is the instrument.”

Videography

YOUR stories

There is a quote attributed to Abraham Lincoln that goes, “Better to remain silent and be thought a fool than to speak out and remove all doubt." Unfortunately, far too many of us have chosen to adopt that statement as a personal mantra, burying our nuggets of wisdom deep below the surface.

The truth, however, is this: your story has the potential to be a tool that inspires others, helping knit seemingly differing views into a new, beautiful tapestry of wisdom and life.

So please, if you will, "Forget everything else and just say it to me" * ... while I record ... no pressure.

once upon a time

once upon a time

everyone has a story.

Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here.

— SUE MONK KIDD | The Secret Life of Bees

OUR STORY: WHO IS GOAD?

Kent Allison, founder of Goad Media, honed his communications skills during his years as art director of a family print company founded by his grandfather. He then worked with two non-profits in Southern Ontario (media and young adult focus) and most recently was the art director of another international non-profit. It was during this last season that he realized if he really wanted to challenge individuals and organizations to get out of their comfort zones, he needed to get out of his own first and start Goad Media.

Not only does Kent offer years of experience, but also his keen ability to listen to his clients’ needs, discover their unique message, and implement a plan to help engage and motivate each client’s audience into action.

The strong relationships that Kent has built with industry professionals (illustrators, designers, photographers, videographers and audio specialists) over his years of communications work means that Goad is truly is a team of experts who, when called upon, work together like a lattice to support the vine that is your company.

Your story: IMAGINE with me for a moment ...

A middle-aged man is walking up a long, well-worn pathway littered with small rocks, the kind of rocks that rich soil and heavy rains leave behind. Songbirds scatter and then return to the path as he passes. You then notice that attached to the man's side is a small, open-mouthed leather bag of seed. As he reaches the brow of the hill, you see it as he sees it: the freshly plowed field that he and his horse had prepared the evening before. What you didn’t notice was that on his way up the hill, a small hole in the bottom of his bag was spilling his precious seed onto the inhospitable path.

KNOW THIS ...

You are "the man". The soil represents the hearts of those you want to reach and the seeds are BIG ideas you wish to plant. The bag is the hourglass of time, and the hole is the passage from the container of dreams to the hard-packed ground of what was. The birds are thieves. They are singing songs of ... "Wait 'til tomorrow, wait, wait, wait." ... "Too risky, too risky, too risky." And the workhorse ... that's Goad Media.

We work with you to prepare the hearts of those you want to reach, so that when the rocks are removed, the soil is tilled, and the seed planted, those "big ideas" will have the best chance to grow.

experiences

ready to jump in? before you do here's what people are saying about Goad Media.

experiences

ready to jump in? before you do here's what people are saying about Goad Media.

“When Kent agreed to take on the task of making a documentary about my Antarctic expedition it proved to be a whole new adventure for both of us. Throughout this amazing creative experience, Kent’s ability to weave the story-line and stick to the critical issues has made this project a success. He has also managed to retain his professionalism and sense of humour, even when navigating complex licensing issues and managing multiple expectations.

I would highly recommend Kent and Goad Media to any organization that is looking to create the extraordinary from a blank canvas, and have fun in doing so. Well done!”

IAN EVANS | Adventurer and Chartered Accountant

"I've had the opportunity to work with Kent on many print and video projects over the past seven years and have always been impressed with his creative insights and ability to marry complex concepts into memorable media campaigns.

"I HIGHLY recommend Goad Media to anyone wanting to create thought-provoking, effective media pieces that stick in the minds of the reader/viewer for a very long time."

MARK COLLINS | Communication DirectorWestern Ontario District of the PAOC

"Kent is a visionary when creating either photographs or videos. He can tell a story through his work that is truthful, accurate and a must view. I have looked over work that Kent has done for other clients and have always found it to be unique rather than a cookie-cutter type. Kent's integrity, personality, and attention to detail make the working relationship and the end product very successful. We are always considering Kent for additional work and have recommended him to our clients."

GEORGE BRATTAN | General ManagerIntegrated Metal Products

I initially used Goad Media to design printed material and children’s camp marketing however I quickly noted the vastness of Kent’s skills and abilities in the areas of video, photography and web design. Working with Kent is like working with a real partner: he’s open to thoughts and ideas and goes the extra mile to ensure that the project’s vision becomes reality.

— PAM McARTHUR // People & Culture Leader, Creation Technologies

"Goad Media produced two videos for the Alton Mill Arts Centre. The job expanded beyond what was originally contemplated, and we were really picky clients. Kent responded with good cheer and professionalism throughout, and the end result was an outstanding finished product that both exceeded our expectations and came in on budget.

"I can't recommend Goad Media more highly."

JORDAN GRANT | PresidentThe Seaton Group

"Kent provides excellent, effective, personal service to meet your marketing needs. He is not only skilled with the tools, he is a true artist. His work engages on so many levels—visually, emotionally, intellectually. Kent is a treat to work with as well—very easy and adaptable yet clear and concise in his opinions. A true collaborator, Kent can make your ideas live graphically and in video"

GEORGE WERNER | ManagerMulticultural Church Engagement, World Vision Canada

I would highly recommend the creative video production and graphic work of Goad Media. Each example of their work evokes an intended deep emotional response or impression with the viewer that appropriately informs but calls the viewer to action. Goad’s effective use of visual imagery and sound is both compelling and persuasive.