graphic design

Design can be art. Design can be aesthetics. Design is so simple. That’s why it is so complicated.

Paul Rand

The quote from Paul Rand sums up my views of “graphic design”. Sometimes the outcome of a design project seems so simple that it’s difficult to imagine the amount of thought and time that went into getting to that final result. Indeed, branding elements such a corportate logo can be so minimal that one might think it just spontaneously flowed from the designer’s mind with no effort. Such is not the case.

As with full promotions I put a priority on working within the client prescribed budget for each design project.