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Mon, 16 Oct 2017 23:19:26 +0000en-us Brand Identity for Studio Tall.]]> Brand Identity for Studio Tall.]]> Previously Lake Motor Group, Cardiff Motor Group is a full-service automotive destination offering new car sales, finance, servicing and parts. To coincide with their name change to the more fitting Cardiff Motor Group, Shorthand was approached to develop and roll out a new brand identity system.]]> Previously Lake Motor Group, Cardiff Motor Group is a full-service automotive destination offering new car sales, finance, servicing and parts. To coincide with their name change to the more fitting Cardiff Motor Group, Shorthand was approached to develop and roll out a new brand identity system.]]> Honeysuckle is a vibrant waterfront precinct in Newcastle, NSW. Born from an industrial landscape of railway workshops, wool stores, cargo sheds and warehouses, the precinct is an important chapter in the city's rejuvenation. Boasting the best views of Newcastle's bustling working harbour, Honeysuckle is a unique place to live, work and play.]]> Honeysuckle is a vibrant waterfront precinct in Newcastle, NSW. Born from an industrial landscape of railway workshops, wool stores, cargo sheds and warehouses, the precinct is an important chapter in the city's rejuvenation. Boasting the best views of Newcastle's bustling working harbour, Honeysuckle is a unique place to live, work and play.]]> The historic Nobbys Lighthouse has been an icon of Newcastle since its establishment in 1858. It's headland, which has history and lore surrounding it stretching back to the Dreamtime offers incredible 360? views of Newcastle, Stockton, the Hunter River, and beyond.]]> The historic Nobbys Lighthouse has been an icon of Newcastle since its establishment in 1858. It's headland, which has history and lore surrounding it stretching back to the Dreamtime offers incredible 360? views of Newcastle, Stockton, the Hunter River, and beyond.]]> Since 2009, Newcastle's Look Hear Festival has evolved from a series of casual design talks to a collection of high-scale events showcasing some of the world's finest creatives. The 2015 lineup boasted legendary typographer Jess Cruickshank, blogger and business woman Madeleine Burke, illustrator Travis Price and For The People's Andy Wright, to name a few.
While previous years saw the festival focus on pure creativity, 2015 showed a progression to content shaped around the business side of things. We were tasked with creating an identity for the event to be used across web, social media, and printed collateral.
As the festival grows up and matures, its identity needed to as well. Taking a literal approach to the name, we used abstract arrows to point audiences in the direction of information regarding events, masterclasses and exhibitions. The design uses just two colours to make it stand out among the noise of artwork on Newcastle's streets.
Client: Carl Morgan
Screenprinting: Sum Studio]]> Since 2009, Newcastle's Look Hear Festival has evolved from a series of casual design talks to a collection of high-scale events showcasing some of the world's finest creatives. The 2015 lineup boasted legendary typographer Jess Cruickshank, blogger and business woman Madeleine Burke, illustrator Travis Price and For The People's Andy Wright, to name a few.
While previous years saw the festival focus on pure creativity, 2015 showed a progression to content shaped around the business side of things. We were tasked with creating an identity for the event to be used across web, social media, and printed collateral.
As the festival grows up and matures, its identity needed to as well. Taking a literal approach to the name, we used abstract arrows to point audiences in the direction of information regarding events, masterclasses and exhibitions. The design uses just two colours to make it stand out among the noise of artwork on Newcastle's streets.
Client: Carl Morgan
Screenprinting: Sum Studio]]> Newcastle Now is the business improvement association for Newcastle's CBD. Tasked with driving the city's centre forward, the group use place-making, events, sponsorship and social media promotion to work with businesses and bring the CBD to life.
Unfortunately people had difficulty understanding exactly what it was the organisation do as their previous identity caused some confusion. We worked closely with Newcastle Now's marketing team to develop new branding, collateral and website to help their cause and better explain their role in the revitalisation of Newcastle.
We designed Newcastle Now a new identity that helped to define their role in the city. The logomark shows four arrows pointing inwards, representing locals and visitors being drawn into the Newcastle CBD. Together they create an 'N' for Newcastle Now. On their own, the arrows are used as additional supporting elements for the entire identity.
We replaced the previous tagline with a simple descriptor ? Business Improvement Association ? and used the website re-design as an opportunity to clarify what Newcastle Now does and to showcase the projects and initiatives they organise. We also added a new, easy-to-navigate directory for local businesses.
Collaborators:
Client(s): Sacha Palich, Erin Laurence & Kristie Ferguson
Photography: Sophie Tyler Photography
Website Development: Christopher Stonestreet]]> Newcastle Now is the business improvement association for Newcastle's CBD. Tasked with driving the city's centre forward, the group use place-making, events, sponsorship and social media promotion to work with businesses and bring the CBD to life.
Unfortunately people had difficulty understanding exactly what it was the organisation do as their previous identity caused some confusion. We worked closely with Newcastle Now's marketing team to develop new branding, collateral and website to help their cause and better explain their role in the revitalisation of Newcastle.
We designed Newcastle Now a new identity that helped to define their role in the city. The logomark shows four arrows pointing inwards, representing locals and visitors being drawn into the Newcastle CBD. Together they create an 'N' for Newcastle Now. On their own, the arrows are used as additional supporting elements for the entire identity.
We replaced the previous tagline with a simple descriptor ? Business Improvement Association ? and used the website re-design as an opportunity to clarify what Newcastle Now does and to showcase the projects and initiatives they organise. We also added a new, easy-to-navigate directory for local businesses.
Collaborators:
Client(s): Sacha Palich, Erin Laurence & Kristie Ferguson
Photography: Sophie Tyler Photography
Website Development: Christopher Stonestreet]]> Tribogenics is a Los Angeles-based startup that specialises in an entirely new form of X-ray technology. Using triboluminescence (light from friction), the company develop hand-held products that are revolutionising industrial and medical applications.
We were approached by Tribogenics to work on their re-brand. Their previous identity no longer felt aesthetically aligned to their new Watson product ? used by scrap metal workers to identify metal compounds and values. On the verge of a sizable investment drive, we developed a solution to help them look their best.
We needed to create an identity that would work in both a medical and industrial context, so the simplicity and elegance of the branding was paramount. We used the idea of light from friction as direct inspiration for the brandmark. The creative was applied across their website, business cards, with comps slip, and individual product lines, using a further developed sub-brand system.
Client(s): Dale Fox & Nick Borszich
Web Development: Zann St Pierre
Print Production: Aldine Printing
Photographic Backdrops: Colorplan Papers]]> Tribogenics is a Los Angeles-based startup that specialises in an entirely new form of X-ray technology. Using triboluminescence (light from friction), the company develop hand-held products that are revolutionising industrial and medical applications.
We were approached by Tribogenics to work on their re-brand. Their previous identity no longer felt aesthetically aligned to their new Watson product ? used by scrap metal workers to identify metal compounds and values. On the verge of a sizable investment drive, we developed a solution to help them look their best.
We needed to create an identity that would work in both a medical and industrial context, so the simplicity and elegance of the branding was paramount. We used the idea of light from friction as direct inspiration for the brandmark. The creative was applied across their website, business cards, with comps slip, and individual product lines, using a further developed sub-brand system.
Client(s): Dale Fox & Nick Borszich
Web Development: Zann St Pierre
Print Production: Aldine Printing
Photographic Backdrops: Colorplan Papers]]> Obsurfation is an app that delivers detailed swell, wind and tide forecast updates for surf locations across Australia. A step above your traditional weather site, Obsurfation pulls together precise details on wind direction, tide, swell and water temperature, tailored to your location.
The re-brand coincided with the redesign of the app and its launch in the Apple and Google Play stores. They needed an app icon ? something bold that would say something about it's content and stand out among a sea of others.
We developed a brandmark that blends a wave formation with the pin marker of a map and is the symbol used across the website, collateral and as the app icon itself. We also worked closely with founder Dave Nixon as he developed and designed the app's UI.
A special part of this project was developing the split fountain letterpress business cards referencing the rise and fall of the sea.
Client(s): Dave Nixon
App development: Inspire9 Dev
Print Production: Dolce Press
Photographic Backdrops: Colorplan Papers]]> Obsurfation is an app that delivers detailed swell, wind and tide forecast updates for surf locations across Australia. A step above your traditional weather site, Obsurfation pulls together precise details on wind direction, tide, swell and water temperature, tailored to your location.
The re-brand coincided with the redesign of the app and its launch in the Apple and Google Play stores. They needed an app icon ? something bold that would say something about it's content and stand out among a sea of others.
We developed a brandmark that blends a wave formation with the pin marker of a map and is the symbol used across the website, collateral and as the app icon itself. We also worked closely with founder Dave Nixon as he developed and designed the app's UI.
A special part of this project was developing the split fountain letterpress business cards referencing the rise and fall of the sea.
Client(s): Dave Nixon
App development: Inspire9 Dev
Print Production: Dolce Press
Photographic Backdrops: Colorplan Papers]]> Introduction:
Aurum Accountants is an accountancy firm offering expert business advice and financial planning across the Hunter Region. Previously called BAS Tax and Beyond, the owner wanted to go in a new direction. Company owner Andy Au approached Shorthand to work on a rebrand and name change.
Solution:
The AA monogram stands for both Aurum Accountants, as well as being representative of company founder Andy Au. The use of gold is also laced with several meanings, with Andy's surname being the periodic symbol for gold and Aurum being the latin word for the precious metal ? everything amounts to representing the quality of service the company provides.
Collaborators:
Client(s): Andy Au
Print Production: Stitch Press]]> Introduction:
Aurum Accountants is an accountancy firm offering expert business advice and financial planning across the Hunter Region. Previously called BAS Tax and Beyond, the owner wanted to go in a new direction. Company owner Andy Au approached Shorthand to work on a rebrand and name change.
Solution:
The AA monogram stands for both Aurum Accountants, as well as being representative of company founder Andy Au. The use of gold is also laced with several meanings, with Andy's surname being the periodic symbol for gold and Aurum being the latin word for the precious metal ? everything amounts to representing the quality of service the company provides.
Collaborators:
Client(s): Andy Au
Print Production: Stitch Press]]> Web Directions hold a selection of premier national web and digital conferences every year.
For the 2014 Web Directions event?a special event focused on future thinking?we created all festival materials, starting with the festival identity and roll out to the program and lanyard.
Our concept featured an abstract eye to represent looking into towards future technologies and a supporting graphic pattern representative of directions.
Collaborators:
Client(s): John Allsopp & Maxine Sherrin
Event Photography: Web Directions
Photographic Backdrops: Colorplan Papers]]> Web Directions hold a selection of premier national web and digital conferences every year.
For the 2014 Web Directions event?a special event focused on future thinking?we created all festival materials, starting with the festival identity and roll out to the program and lanyard.
Our concept featured an abstract eye to represent looking into towards future technologies and a supporting graphic pattern representative of directions.
Collaborators:
Client(s): John Allsopp & Maxine Sherrin
Event Photography: Web Directions
Photographic Backdrops: Colorplan Papers]]> Stay Salty is an upcoming surf lifestyle blog and label from Obsurfation founder, Dave Nixon. Stay Salty sets out to curate only-the-most-awesome-and-insightful content relating to coastal culture in Australia and across the globe.
We took a 'responsive' approach by creating three different versions of the brandmark, at varying levels of detail. This ensured that the identity was flexible enough to fit any application, regardless of size.
The loose, hand-rendered style, low-fi photography and flag motif is intended as a reminder to get out there and enjoy the simple things in life.
Collaborators:
Client(s): Dave Nixon]]> Stay Salty is an upcoming surf lifestyle blog and label from Obsurfation founder, Dave Nixon. Stay Salty sets out to curate only-the-most-awesome-and-insightful content relating to coastal culture in Australia and across the globe.
We took a 'responsive' approach by creating three different versions of the brandmark, at varying levels of detail. This ensured that the identity was flexible enough to fit any application, regardless of size.
The loose, hand-rendered style, low-fi photography and flag motif is intended as a reminder to get out there and enjoy the simple things in life.
Collaborators:
Client(s): Dave Nixon]]> This is a branding project I did a little while ago. Just wanted to quickly share the mark - hopefully get some time to post the whole project soon.
]]> This is a branding project I did a little while ago. Just wanted to quickly share the mark - hopefully get some time to post the whole project soon.
]]>