GES Loose is nothing like the regular General Loose. The aroma has an even stronger tobacco aroma with the bergamot tuned down a bit. The first thing you will notice about the snus is the burning in the lip from the extra nicotine, but it's pleasant. The nicotine buzz is extreme, especially with pinches in the 2-3 gram ballpark. Definitely not for novices, but longtime users will enjoy the extra burn and nicotine rush.