Visual perception and pattern detection for designers. What your audience immediately sees without conciously thinking much about it and how to design for it. This is a very visual theme, merging pictures and text seamlessly, featuring a grid based, patchwork portfolio section and page that tempts your visitors. This goes much deeper in thinking. What jumps out? […]

Some designers might think I’m referencing the Call to Action, and that’s true, but that’s the low-hanging fruit. This goes much deeper. There’s some interesting science behind this question of what jumps out. When you apply this science to your work, it can boost the results and satisfaction your designs deliver.

95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography. Typography has one plain duty before it and that is to convey information in writing. No argument or consideration […]