Since this was a personal logo and did not have to convey a particular trade, this custom logo design takes its lead from the literal translation of the family name, “Alkayisi”, which is spelled phonetically as “ALKC”. In Turkish, Alkayisi translates to “red apricot”, which is represented symbolically. By making the symbol part of an exclamation mark, this custom logo design also conveys the outgoing nature of its owner.