December 2018

Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at mi@fibre2fashion.com in case you need any other additional information.

Nowadays, branding plays a significant role in shaping enterprises' competitiveness in the global market. In view of this, the Hong Kong Productivity Council(HKPC) launched The Best Brand Enterprise Award in 2006 to recognize the outstanding achievements of enterprises in Greater China in brand building and management.

In its third year now, the Award Scheme continues to promote best practices and set the benchmark for industry players in their pursuit of brand excellence.

To mark the launch of the 2008 Award Scheme, a seminar on brand management strategies will be held on 21 February 2008.