BTC China will invest the new cash on improving the integrity of both the product and its customers' investments. These challenges are pressing concerns for traders, following negative reports about the virtual currency's trading platform according to Bobby Lee the company's founder and CEO. This follows the overnight disappearance of Global Bond last month. The Hong Kong-based platform vanished with over RMB 30 million (US$5 million) in investments, underlines the importance of building trust in the platform.

However, Bitcoin-related startup companies, who not only run platforms but also also operate e-wallets, online payments, and online store businesses, continue to attract undeterred investors, said the 36kr report.

Following a surge in value in July, Bitcoin trading momentum in China hastened the introduction of new products like Colored Coin, a trading protocol that allow investors to trade in virtual currencies, physical assets and conventional investments.

The Bitcoin currency value has fluctuated significantly over the past few months, most recently surging past a new high of US$750 on Tuesday, nearly 107 percent higher from the week before, raising concerns of a potential bubble. The latest rise comes amid U.S. Senate hearings over its regulatory stance on the virtual currency.