MUMBAI: Nine years ago, Sunil Lulla was given the challenge of steering the Times Television Network's (TTN) fortunes in a competitive Indian TV landscape. Today, the late entrant in the industry has blossomed as a broadcast major. And it seems like the former TTN MD and CEO's efforts have not gone unnoticed by the board of Bennett Coleman & Co Ltd (BCCL). Lulla is being challenged once again to work his magic on and grow some relatively nascent activities within the group.

Lulla has been designated as President of Corporate Development in the BCCL group and has been been given the task of replicating his earlier success with TTN in smaller BCCL businesses like music, sports, new IP, international events and other initiatives. The Times Music division will now be reporting to Lulla who will be working closely with Times Internet CEO Satyan Gajwani and BCCL group MD Vineet Jain.

Former Disney UTV Media Networks MD MK Anand will be taking over as the new MD and CEO of TTN, stepping into Lulla's shoes. The date when both of them will be taking on their new roles is not yet clear but it will be sometime in February.

Lulla has nearly three decades of experience in the industry. He has worked with leading organizations such as MTV, Sony Entertainment Television and successfully built TTN into an enterprise. Now he will have to create a new legacy for TTN’s parent-BCCL.

While MK Anand was unavailable for comment, Sunil Lulla confirmed the news about his new role. Apparently an official announcement was made internally by the BCCL management very recently.