HÜSEYIN KIRAN

Product Management and CX/UX Design Senior Manager, Hopi

Title:

Hopi Case: From touchpoints to journeys: How to design a holistic customer experience on mobile

Mobile technologies provided brands with new opportunities to reshape the conventional retail experience. Hopi – as a customer engagement platform – provides its brand network with competitive advantages that will help them differentiate themselves in terms of experience and campaign offerings in the market. In this session, Hüseyin will tell us about how Hopi shapes the shopping behaviour of customers in Turkey, how they design the experience around the contexts which are important for the users, how they orchestrate various touchpoints on an extensive platform like this and how they measure their performance in terms of the quality of experience they design.

Who is Hüseyin Kıran

Hüseyin is the Head of Product Management and CX/UX Design at Hopi. He is a technology evangelist with 12 years of service design experience across Telecom, Finance, Internet and Retail industries blended with an academic background in Computer Engineering and Business. Throughout his career, he had the chance to lead various projects in Garanti Bank, Turk Telekom (former Avea), Turkcell,Sahibinden.com and Hopi.

He has extensive product and CX/UX design experience in value-added services and digital environment including mobile apps, mobile financial services, mobile commerce and mobile loyalty. With an entrepreneurial spirit in corporate environment, he believes in the importance of adopting lean start-up methodology and fighting against business-as-usual in order to achieve disruptive innovation and come up with beautiful products & services that change lives.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.