Digital Projection MediaCity

Create a “pop-up” digital super screen on any building or glass surface with Contra Vision® products. Seen as the new promotional must have for brands and events worldwide, it combines scale, location and moving images to create maximum stand out. Use on its own or as a backdrop to a larger event, our perforated material provides the perfect canvas to enable stunning effects in unusual locations.

Benefits

transform existing glazing into huge digital screens

harness innovative locations

re-use existing footage in an innovative way or create a bespoke display

option for internal or external projection

no need to purchase media space

both the view out and the transmission of daylight through the building are protected

Technology

The Client

The Creative Place, for HONOUR, a stunning outdoor event inspired by WW1 at the BBC Building at MediaCity.

The Opportunity

To provide a suitable surface to enable the BBC Building at MediaCity to be a huge Screen at the centre of the outdoor Event. The brief was complicated by the need to have the projection visible both on the outside and the inside of the building from a single projection point. Contra Vision®Performance BACKLITE™ in a 30% transparency was the ideal solution.

The Solution

Contra Vision was delighted to play a part in HONOUR, a stunning outdoor event inspired by WW1 poets and the memories of men and women from the North West affected by the conflict of 1914 to 1918 which featured hundreds of choral singers and a large scale digital projection on The Quays, Greater Manchester’s waterfront on Saturday 2nd August 2014.

The centrepiece was an emotionally-charged performance by a ‘Super Choir’ of hundreds of amateur singers, who performed a specially written piece by acclaimed composer Andy Smith and conducted by renowned Choral Director, Jeff Borradaile. Choirs from across the region and individual volunteers assembled to perform the largest outdoor event of its kind this year.

The contribution played by Contra Vision was in advising the design agency on the ideal product for this particular application. In this instance they selected Contra Vision® BACKLITE™ perforated window film to transform the MediaCity buildings into a giant projection screen with images visible from both inside and outside the building. The images led audiences through the experience of war, from young men signing up to serve in battle, to the feeling of claustrophobic damp in the trenches, the fears of the families left behind and the fear of going over the top. A blaze of fireworks transported audiences from the tranquillity of peacetime to the battlefields of the Western Front to remember the millions of military and civilian lives lost.

Artists including Creative Director, Craig Morrison, German duo Hartung Trenz and Wales-based animator Sean Vicary were invited to use projected text and carefully curated imagery to tell the story in a way which engaged people of all ages and provided a communal reflection on the 100th anniversary of the outbreak of World War One .