It’s here. After an incredible campaign by Dodge, the highly-anticipated 2018 Dodge Challenger SRT Demon unveiling took place last night. There have been engine growls, squealing tires, white smoke, and plenty of hype. The live unveiling featured the same – it was a marvelous stage show, something that you’d see at an Alice Cooper concert. We previously recapped everything we knew up through the first eight teaser videos in a blog titled, 2018 Dodge Challenger Demon: Great Performance, Even Greater Promotion. But after last night’s unveiling, we might have gotten that title backward. It was a great promotion, but after seeing what the Demon can do, the performance is even more impressive than the promotion.

Unleashed: What We Know

You’ve probably heard. The Demon is fast. The fastest 0-60 production car in the world, actually. Clocking in at 2.3 seconds kind of fast. It takes a single second for it to hit 30 mph, and does the quarter mile in 9.65 seconds, hitting 140 mph. Producing 840 horsepower and 770 lb-ft torque from the supercharged 6.2 L HEMI V8, the Demon is the highest horsepower V8 production car ever. It was also banned by the NHRA, who certified the quarter mile time, for being too fast. Guinness World Records also certified the Demon, as the first ever front-wheel life in a production car, reaching 35 inches, or just shy of a 3-foot wheelie.

Dodge actually named Hagerty, a company for drivers of rare performance cars, the Demon’s official insurance provider. With the purchase of a Demon, customers receive a full-day session at Bob Bondurant School of High-performance Driving School of Dodge//SRT. So you aren’t just getting the world’s fastest production car, you’re also getting a lesson on how to drive it. You won’t need to wait much longer to do just that. Production begins later this summer on the limited-edition single model year (3,000 in the United States, 300 in Canada), and hitting dealerships this fall. There are also rumors speculating that the Demon’s price tag will be well below six figures. Oh, and it comes with a 3-year, 36,000-mile limited warranty, and 5-year, 60,000-mile powertrain coverage.

Let’s break down the Demon a little further.

In the teaser, Performance Pages, we got a glimpse of a series of real-time displays integrated into the driver-oriented, 8.4-inch touchscreen. The Demon’s Performance Pages capabilities are impressive, and include:

The gauge read-outs can be displayed as real time graphs with data record functionality, allowing drivers to build an archive of data to help optimize the car for track and weather conditions and help improve driving techniques. The Performance Pages also allow drivers to select between Auto (Street), Drag and Custom Drive Modes.

Another first for the Demon is the application of a supercooled, liquid-to-air chiller air induction system in a factory production vehicle. This allows for an up to 45 degree Fahrenheit reduction in intake air temperature.

“Give me fuel, give me fire,” or in this case, give me 100+ high-octane racing fuel through dual fuel pumps and larger injectors and get me off the line by optimizing spark timing. Catch all that? The Demon gets dual fuel pumps and larger injectors using higher rail pressure to deliver fuel to the engine.

With the addition of the Demon’s Direct Connection Performance Parts, specifically, the powertrain control module calibrated for high-octane fuel, you can switch between 91 premium gasoline and 100+ high-octane fuel with the push of the high-octane button. Switching between fuels won’t hurt the engine, either. The Demon’s high-octane mode won’t active if the octane is too low.

In yet another first, an advanced torque reserve launch system moves more air through the engine before launch. This allows for more supercharger rpm without torque overwhelming the brakes and spinning the rear tires. Essentially, it balances rpm and torque by closing the bypass valve on the supercharger, “prefilling” it. The system kicks in at 1,000 rpm when in launch mode and cuts fuel flow to specific cylinders. It then tunes ignition timing and builds maximum boost pressure to launch the Demon off the line.

The TransBrake system, exclusive to the SRT Demon, utilizes the steering wheel paddle shifters as a launch trigger, increasing launch reaction time by 30 percent over foot-brake launches. By locking the output shaft of the transmission, TransBrake works in conjunction with Torque reserve, achieving a 105 percent increase in launch boost pressure and 120 percent increase in engine launch torque. The TransBrake feature also improves acceleration at launch with a driveline preload process that ensures torque is applied throughout the entire driveline. This also lessens the likelihood of damage.

The Challenger SRT Demon comes with exclusive, limited production tools and parts to help you transform the Demon into a beast. All are crated, and parts include the Direct Connection Performance Parts, matching Demon branded wheels and the Demon Track Pack System. Demon branded tools include:

A hydraulic floor jack

Cordless impact wrench and charger

Tire pressure gauge

Fender cover

Tool bag

All Demon Crates are customized with the buyer’s name, VIN, and serial number.

Demon Unleashed

In the several weeks leading up to the unveiling of the Dodge Demon at the New York Auto Show, enthusiasts were teased by a series of videos offering clues into what the Demon will offer. It was a highly engaging campaign, to say the least. Eager gearheads couldn’t wait for the next teaser, trying to decipher each clue, and offer guesses at what the Demon can do. The puzzles weren’t easy, but Dodge didn’t want them to be. Now that we know, let’s take a look back at the second half of the campaign (you can check out the first half here).

Performance Pages

Demonized performance.

No Pills

The demon within.

Lock and Load

Lock and load.

No Ice

Chill factor.

Fuel

High octane.

Demon Unleashed

The new 2018 Dodge Challenger SRT Demon is the most-powerful muscle car ever with 840 horsepower and 770 pounds-feet of torque from its supercharged 6.2-liter HEMI Demon V-8 engine.

To Dodge, we say bravo.

What impresses you the most about the Demon or the Demon campaign? Let us know in the comments!

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