Those other people bought keys from the Mann Co. just to sell them for Scrap Metals, so in theory, they aren't "losing" money. Just not getting the same customer type.

Lower the price now, and they might lose some of those customers who purchases the keys to resell them, because their value just dropped. Or maybe they won't.

No one that I know of buys keys from the store to immediately resell them for metal or money, because keys aren't worth as much in the TF2 economy as they are in the store. The people who buy keys from the store do it because they want to open crates or are trying to trade for something else.

I udnerstand that dropping the key price, WILL on most cases attract buyers.Though, halving the price of a item can be a drastic change for income.

Let's say, 10 000 people regularly bought keys for 2 dollar. (1.99$).Now if the price is 1 dollar per key, they need 20 000 active purchasers to earn as mucha s they did before. Also that people who DO purchase keys to trade for items might stop doing that because the value dropped.

And the playerbase of this game is rather huge.

I am only poiting out how it can turn out now. There are other outcomes perhaps.

I udnerstand that dropping the key price, WILL on most cases attract buyers.Though, halving the price of a item can be a drastic change for income.

Let's say, 10 000 people regularly bought keys for 2 dollar. (1.99$).Now if the price is 1 dollar per key, they need 20 000 active purchasers to earn as mucha s they did before. Also that people who DO purchase keys to trade for items might stop doing that because the value dropped.

And the playerbase of this game is rather huge.

I am only poiting out how it can turn out now. There are other outcomes perhaps.

This is a rather selfish proposition (no offence to the creator of this thread, just what I think after seeing this thread) because one only thinks about the people who buy the keys after they are made cheaper. How about the people who bought the keys before, buying 20-30 keys at one go or having bought hundreds of keys in total? Wouldn't it be infuriating to have spent so much on the game when suddenly the news reach their ears that they could have gotten the same number of keys for half the price? Not to mention that with supply of keys dropping and demand increasing* (as shown by the increasing key prices in terms of metal in the Mannconomy), it is highly unlikely that Valve will lower prices which will just lower their profits.

*I do not have any concrete evidence about this, but this information was taken fromDiscussion: What is up with the price of keys now?"The reason keys went up in price is because of the new unusual effects that were only uncrateable during the halloween event. This caused a lot of people to use their keys during that period in the hopes of getting a very limited unusual hat worth 20+ buds. I think I read that the total number of keys in public BP's dropped 80,000 to around 300,000 total. Like others pointed out, its supply and demand. Supply dropped drastically, demand stayed high, prices rose."