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Reebok rocks Project

Reebok Classics recently kicked off the Project trade show in Las Vegas and the event brought out some of the biggest names in rap and R&B as well as some old school hoop legends. Freshness Magazine reports Swizz Beatz, Rick Ross and Tyga were all in attendance during the event, alongside NBA legends Allen Iverson and Dominique Wilkins.

Following a press conference for Reebok, the trio performed for an intimate and exclusive crowd at Pure Nightclub. Tyga hit the stage first wearing fresh Reebok Ex-o-fits kicks and was followed by Beatz who killed it in a pair of custom Twilight Zone Pumps. Rick Ross finished out the set donning Reebok Workouts. Ross made sure to keep the good times rolling during his show by bringing out Vegas magician David Copperfield who did a special rendition of "Black Magic" for the audience.

Project's official website reports the events, which first took place in New York City from July 22-24 and then moved to Vegas from August 20-22, are meant to showcase the best new ideas in fashion.

"Project is the world's pre-eminent advanced contemporary fashion event," event organizers said on the website. "[The event creates] content live from the show floor and gets insider access to trends before they hit the runway or stores."