… directly created or commissioned by that marketer. (My perspective is that of a marketer at a creative agency.) David Berkowitz, MRY; Twitter: @dberkowitz 2. As the owner of a B2B digital marketing agency, we always appreciate the proverbial re-tweet as an unsolicited mention that contributes to sharing a link to content. Likewise, shares and mentions…

… and shared many thousands of times. B.L. Ochman, Maximum-Plus.com; Twitter: WhatsNext 25. Earned media is all about trust. This is why I love this piece on Budweiser that appeared in the LA Times. Not only did the piece make Anheuser-Busch look fantastic from a marketing perspective, but also the LA Times is a trustworthy third party source.Larry…