3
3 From the beginning, the word strongly implicated "temporary" in the meaning Korean popular culture phenomenon Socio-cultural phenomenon of rising interest in Korean popular culture Phenomenon where local Korean dramas, K-pop, movies, games, performances, etc are popular and liked overseas 1. What is Hallyu( 韓流 )?

4
4 2. Origin of Hallyu The term "hallyu," or Korean Wave, first emerged in Taiwan - Used in reference to Korean companies and or products, not Korean Popular culture - The China Times ( 中國時報 )( ) - United Evening News ( 聯合晚報） ( ) - Ambiguity in definitions ( 寒流 ) as Korean pronunciation was the same for ( 韓流 ) Korean pop culture spread aggressively and Taiwanese media reportedly replaced the Chinese character meaning “cold ( 寒 )” with that meaning “Korea ( 韓 )” to issue a warning against the competitiveness given the popularity of shows imported from Korea in Resource : Maeil Business Newspaper

19
19 Extended definition of Hallyu Tourism -Traveling to Korea and participating in tour activities to experience Korean Culture but not in activities that are directly hallyu related -Traveling to Korea to participate in activities that derived from hallyu 1. What is Hallyu Tourism? Definition of Hallyu Tourism - Traveling to Korea for the purpose of participating in hallyu related tour activities It can be said that hallyu tourism started in the 1990s with TV drama series gaining popularity and Japanese tourists visiting the filming locations

25
25 Popularity of Korean language grew since SM artists performed in Paris in June 2011 Korean Class offered at the French Cultural Center in Korea earned so much popularity that people lined up from dawn to register 2. Hallyu Travel products - Education Test of Proficiency In Korean(TOPIK) applicants 116,000(2006) →745,000(2011) (Cumulative figure)

32
32 What attracts people to Korea? Eat what Koreans eat Play how Koreans play Visit where Koreans go Wear what Koreans like to wear The best way to make experience of authentic life in Korea! 2. Hallyu Travel products