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5 September 2016

The art of underwear creation

We have literally put our butts on the line to design the greatest boxers ever known to mankind. Paintball gun pattern-making is a painful process – and quite difficult to master.

It's a painful process

This is a bit of a strange story. We were filming our brand movie and decided to do a joke about the design process. We wanted to create a very arty atmosphere, as were Adam a painter at work in his atelier. But Adam doesn’t use brushes and paint from a can. No. And in order to really get the right results, he needs to make his artwork right on the canvas; real guys wearing white briefs. We asked a few friends to help us out. It was a nice and sunny day. Everybody was happy. But then the director told us we were actually going to shoot them. With real paintballs. With a real a paintball gun.