We7 to Leave On-Demand Music Streaming; Shifting Focus to Personalised Radio

We7 - the rival of the massively popular online streaming music platform Spotify, has announced that it is going to shut down its demand streaming service.

The company will instead focus entirely on providing users with personalised radio stations, a move to distance itself from the cut throat competitive streaming-services market, and to start something comparatively newer.

Ever since its launch in 2009, We7 has been offering steady resistance to Spotify’s goal of turning the on-demand music streaming market into a unipolar sphere, dominated by itself.

Interestingly, the decision by We7 to shift its focus has come only days after the recently held Facebook f8 conference where Spotify joined forces with Facebook.

"We now know that the majority of people want their music picked for them based on the genre or type of artist they like… the new service is similar to Last.fm, but is different in the way it is presented. We7 is about creating a music service for the masses,” according to a Telegraph, UK report.