Netflix Multiple User Profiles Now Available To Personalise Recommendations

Family and friends that have been using one Netflix account will be pleased to learn that from today a new feature called Netflix multiuser is now available to help keep recommendations more personal to one person.

Neil Hunt Netflix’s chief product officer explained to the Verge website that a majority of Netflix accounts are used by multiple people, typically members of the same household.

Using one account across multiple users then dilutes the recommendation system for Netflix which is tailored using movies and TV series you might have watched in the past.

Now when Netflix users login to their account they will be presented with a different colour for each user, and clicking on your tile will direct you to your own Netflix page.