The diary and musings of a mobile marketer. I am Helen Keegan, a specialist in mobile marketing, advertising and media. I run the Swedish Beers parties in London and Barcelona. For the day job, I advise on mobile strategy for media owners and the odd brand and mobile start-up. I do a fair few speaking gigs, run events for clients and do developer outreach. I write here about mobile things that interest me. And some stuff that's just about my day to day life.

Pages

Tuesday, March 29, 2011

Demo night–Spring 2011 Edition courtesy of Intel AppUpp

Yes! Demo Night is back at Mobile Monday London, albeit a couple of weeks later than we’d originally planned. I'll update the agenda once I know who's going to demo their wares on the night but expect an eclectic mix of mobile applications, products and services. Each presenter will get 3 minutes to demo and then there'll be time for questions and feedback from the audience. We’ll be split into two rooms so we can accommodate everyone without being too squashed up and each demo company will pitch twice – once in each room – so there’s no need for the audience to move around. It also means we’ll have a bit more space so hopefully we won’t have to turn people away because we’re full.

We have room for 12 or more demo companies to show their wares. You can be at prototype stage wanting some feedback, or you can be at fully-fledged service stage able to share insight about getting to market or somewhere in between. It really doesn’t matter. The important thing is that you’re interested to show us what you’re up to and share at least one insight during your three minutes (and yes, we have to be strict on time). We are platform and device agnostic and it would be great to see a wide range of platforms and devices covered. And it doesn’t have to be mobile internet or app driven either. Voice and SMS services are also relevant. Just fill in this form http://bit.ly/demorequest or email helen@mobilemonday.org.uk if you'd like to be considered for one of the slots. Don’t be shy. We’ll fit in as many as we can.

The Intel AppUp developer program provides developers with everything they need to easily develop and sell applications via the Intel AppUp Centre and affiliate app stores. The initial focus of the program is netbooks and tablets, but is soon expanding to include smartphones, consumer electronics, and other devices. The program supports C/C++, Adobe AIR, Java, Microsoft .NET, and Meego apps. The developer program provides easy to use SDKs, easy deployment and validation along with a vibrant community. In addition, the program provides developers with numerous monetisation opportunities through the AppUp centre, affiliate app stores, in-application advertising, and much more.

Venue and timing

We’ll be at the CBI at Centrepoint. Doors open at 6pm for a prompt 6.30pm start. The demos should be finished by about 8.15pm and then we'll have drinks and networking until 9.30pm. Please note that the Northern Line will not be stopping at Tottenham Court Road from April onwards whilst engineering works are happening. Please use Goodge Street or Leicester Square on the Northern Line, or come via Oxford Circus and get the Central Line to Tottenham Court Road as that’s working as normal.

Please RSVP at http://momolo.org/ if you'd like to attend this event. An RSVP on our Facebook event is not enough as we can't export the data to tally up numbers and create a registration list. Please note that registration details will be shared with the sponsor.

Registration will be open until Friday 15 April at midday or until we’re full up – whichever comes first.