This whitepaper is the final of four 2017 GDPR reports, and specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into how aware consumers are of the way data is collected from their digital footprint, as well as how businesses rely on these data streams to deliver personalised services and a better customer experience.

This whitepaper is the second of four 2017 GDPR reports, and specifically focuses on the research segment conducted by DataIQ, in association with Experian. It looks into the issue of how consumers perceive the importance of accuracy in their personal information and where responsibility lies for keeping it up-to-date, as well as what businesses do to ensure data quality is at the centre of their data strategies.

This whitepaper is the third of four research reports from the 2017 GDPR Impact series, and specifically looks into the attitudes of consumers towards being asked for their personal information and permission to use it, as well as how businesses are managing these permissons and any processes that are designed to gain them.

This whitepaper is the first of four research reports from the 2017 GDPR Impact series, and specifically looks into the issue of how consumers expect their personal information to be protected and their experience of data losses, as well as what businesses do to ensure they have data protection at the heart of their data strategies.

This report provides a year-on-year comparative analysis into marketing challenges, the issues associated with the use of customer data and has uncovered a startling finding - poor quality customer data is costing UK organisations 6% of revenue every year...

In early 2016, DataIQ staged a unique event for the data industry - a day-long series of moderated roundtable discussions covering a wide range of issues likely to impact on businesses during 2016. This report contains the key discussion points which emerged from conversations around real-time marketing.

The real difference between successful data-driven companies and the rest is in the people and teams making sense of data and utilising the technology. That's why we developed the DataIQ Talent Awards - to recognise individual and team performance, rather than their brands and campaigns.

In early 2016, DataIQ staged a unique event for the data industry - a day-long series of moderated roundtable discussions covering a wide range of issues likely to impact on businesses during 2016. This report contains the key discussion points which emerged from conversations around the General Data Protection Regulation (GDPR).

This whitepaper is the third of a four-part series, and specifically focuses on how organisations can prepare for the new legislation, what consumers expect in terms of data validation and access, as well as how companies manage their data for maximum effect.

This report is the second of a four-part series that focuses on the likely impact the new GDPR will have on business critical processes. The "Protection" report specifically covers how organisations can protect themselves and comply with the new legislation - and ultimately avoid becoming the next data disaster.

This report is the first of a four-part series that focuses on the likely impact the new GDPR will have on business critical processes. The "Permission" report specifically covers the issue of consumers giving their consent to a company to use their personal information.