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Tuesday, June 5, 2012

Eddy Merckx Cycles announced a partnership with Lexus to develop their ETT time trial bike.

Eddy Merckx Cycles recently went to a wind tunnel belonging to TMG, the Cologne-based motorsport division of Toyota. In addition to using the resources of the major automotive company, Edddy Merckx Cycles could also incorporate some of the technology used in cars in their bikes.

Outside of the TMG wind tunnel testing, Eddy Merckx has put the ETT to test on the road with its sponsored teams Topsport Vlaanderen-Mercator and Wallonie-Bruxelles-Crédit Agricole.

No specific details on the bike have yet been revealed. But the project is just getting started.

“I’m really looking forward to working with Lexus," said Kurt Moons, CEO of Eddy Merckx Cycles. "I’m sure that this is a huge opportunity for us to learn from their expertise in materials science and aerodynamics."

The staff at Lexus Europe is fired up by the project, too. “We are all excited by the prospect of working with Eddy Merckx Cycles," said Jozef Vandecruys, General Manager Marketing Communications and Network Development for Lexus Europe. "It’s a famous name with a history that speaks to our imagination.”