Stag to build on Jasmine

PUB. DATE

January 1998

SOURCE

Cabinet Maker;01/23/98, Issue 5072, p2

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports that the Stag Group has introduced three models of loose covers at the 1998 Furniture Show in Great Britain following the success of the Jasmine model in August 1997. Oak furniture selections; Additions to the Versailles range.

Reports on the launch of Aspects of Stag, a subdivision of Stag Group which is comprised of three collections of cabinet aimed at younger customers. Efforts to broaden Stag's appeal to younger audience; Designers of the cabinet; Materials and design.

Focuses on Stag Group's efforts to expand its presence in the upholstered furniture market in Great Britain. Market expectations of the company on its showwood range; Limitations of growth in sector; Stag's reputation as a furniture manufacturer; Target customers.

Discusses the popularity of contemporary furniture designs in Great Britain. Demand for modern and minimalist furniture; Line of furniture featuring contemporary designs from manufacturer The Stag Group; Design of sofas launched by living room furniture manufacturer Allders.