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SHANGHAI — French pet food company Royal Canin will partner with the Shanghai Municipal Public Security Bureau, as well as local pet industry associations, veterinary clinics, and social organizations, to provide a comprehensive solution to the city’s rescue programs for stray cats and dogs, Cai Xiaodong, the general manager of Royal Canin China, said at a press conference Wednesday during the five-day Pet Fair Asia.

Under the new initiative, Royal Canin will cooperate with the public security bureau to capture and provide shelter for homeless animals, as well as send them to 14 pet hospitals for vaccination and desexing, and to local nongovernmental organizations to be put up for adoption.

Moreover, Royal Canin aims to promote more harmonious human-pet relationships in Shanghai, its China headquarters, by 2025. “We want to make Shanghai a pet-friendly city as a national benchmark,” said Cai. “Our new vision is that dogs will be able to go to public places like parks and offices without a hitch.”

To achieve this goal, Royal Canin and its partners will host lectures and summer and winter camps to share expert guidance on pet rescue and adoption with children and young people, to lay a foundation for broader public education in the long term.

There are around 100 million pet dogs and cats in China, according to a white paperon the country’s pet industry published last week. But the problems of abandonment and unchecked reproduction have led to growing populations of strays, which in turn have put pressure on the social environment. “Although Chinese people are now more willing to participate in animal rescue, the knowledge and norms for doing so, and for immunization and sterilization, remain backward,” Niu Guangbin, a veterinarian at the Shanghai animal disease control and prevention center, told Sixth Tone.

Every neighborhood in Shanghai has stray cats, Niu said. “This is partially because people are constantly feeding them out of love,” he explained. But this doesn’t solve the problem of homeless animals. “The best way is to rescue them for sterilization,” he said, “and then release them or put them up for adoption so that they can live with dignity.”

Shanghai’s public security bureau accepts nearly 12,000 stray animals each year, which are dispatched to social organizations and around 1,000 veterinarians in the city for treatment and adoption, according to Yang Qiqing, director of the Shanghai Pet Trade Association. “Animals and humans should have the same rights,” he told Sixth Tone. “To care about the health of animals is to care about our own health.”

To make Shanghai a better place for pets, Kai Ling, brand marketing director for Ta Shanghai — a pet adoption platform that incorporates a Chinese character meaning “he,” “she,” or “it” into its name — says it’s crucial to correct a few common misconceptions. In cooperation with select celebrities, Ta Shanghai organizes around 10 pet adoption events each month, mainly at shopping malls throughout the city. But oftentimes Chinese parents — especially mothers — will veto potential adoptions out of concern for their children’s safety. “We always educate the parents, explaining that animals are not as scary as they might think,” Kai told Sixth Tone. “I draw from my own experience to tell other mothers how much my son has benefited from growing up with three disabled cats in the family.”

Meanwhile, another adoption organization, Beijing Pet Adoption Day, has helped nearly 10,000 rescued dogs and cats find new homes in 24 Chinese cities over the past eight years. Since 2017, it has crowdfunded 10 million yuan ($1.4 million) toward food for over 20,000 strays. Beijing Pet Adoption Day is also building the country’s first stray animal educational center in Beijing, scheduled to open in October.

“When we had just launched the adoption platform on social media, we often received private messages asking whether it was a place to adopt children,” Yang Yang, Beijing Pet Adoption Day’s founder, told Sixth Tone. “Chinese people once considered strays dirty, unhealthy, and unsuitable for families — but now, many have gradually embraced the notion that adopting rather than buying pets is a life attitude, and a meaningful one at that.”