THINK INSIDE THE BOX

Pacific Marketing And Publishing (PMAP) markets for others every day. But when it came time to pitch their own prowess, they sought out a strategic partner. To position themselves in a competitive direct marketing industry, they wanted to produce a video that gave viewers an inside look to pique interest.

Problem

Marketing for a marketer in a memorable and modern medium can be a mindblower (and a tongue-twister). Pacific Marketing and Publishing wanted to tell potential clients a story, their story, in a dynamic and unforgettable fashion. It would have to be clever, yet compelling, and work hard to generate leads.

Solution

Blast conceptualized a whimsical approach to introducing Pacific Marketing via a Viewfinder. Within each irresistible package adorned with the vintage toy, there was a thumb drive. How could anyone resist such a curious parcel? Once launched, the video saved on the drive was an instant way to keep the prospect captivated. From the script to finalized production, Blast coordinated a cohesive and end-to-end strategy that captured PMAP’s brand and unique approach to direct marketing.