Social media and mobile devices - as well as the sheer amount of information available online - are changing the way that customers and businesses interact. As a result, organizations across industries are reevaluating how their systems are designed in order to ensure that their interactions with customers achieve consistently positive outcomes. In this webinar, Craig Le Clair, Vice President and Principal Analyst, Forrester Research, examines why businesses are moving toward a data-centric approach to system design.