Aston Martin Drops the Lagonda SUV

Back in 2009, Aston Martin revived the Lagonda nameplate, but instead of drawing up another wedge-shaped saloon, the brand slapped the badge on a controversial SUV concept – ‘controversial’ because it wasn’t all that good looking.
A number of years have passed since its debut at the Geneva Motor Show, and now it seems that the squat soft-roader won’t ever make the production cut. The news comes from an interview between Piston Heads and Marek Reichman, Aston’s director of design.
“That was a different time,” Reichman notes about the Lagonda SUV. “It was Ulrich’s time. And now we’re in a very, very different time, with a different plan and with a different projection of what the brand should become.”
RELATED: Check out photos of the angular 1984 Aston Martin Lagonda
The 2009 Lagonda, heralded by former Aston Martin CEO Dr. Ulrich Bez, was originally slated as the luxury SUV for the emerging Asian markets – markets where the company’s four-door Rapide continues to sell strongly.
“We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience.”
How unique? Considering that Aston Martins are exclusive to begin with…quite unique. Total production on a new Lagonda could likely number around a few hundred of units, or perhaps might not even surpass double digits. When it does arrive, expect four doors, uncompromising luxury, and a price tag that makes the Rapide look like chump change.
RELATED: See more photos of the 2009 Aston Martin Lagonda SUV Concept
Source: Piston Heads