Welcome to Precursor®

Precursor LLC is the leading internetization consultancy for Fortune 500 companies; its mission is to help companies anticipate internetization change to better exploit emerging opportunities and guard against emergent enterprise risks.

Internetization is the Internet’s transformational process. Specifically, it is the automation of the world economy and society around the Internet's: technologies, efficiencies, economics, pricing, platforms, freedoms, rules, and ideology.

Precursor's proven thought leadership model and three decade, Forthright-Foresight™ track record have no rival.

The company is based in the Washington DC area.

What is Internetization?

Precursor views the Internet as dynamic and ever-changing. Over time, the Internet's dynamic nature likely will make "internet" a verb again like it was in the beginning: to internetwork, to internet, and to internet-ize.

Merriam Webster defines the noun suffix "–ization" as a process.

Internetization is the Internet’s transformational process.

Specifically, it is the automation of the world economy and society around the Internet's: technologies, efficiencies, economics, pricing, platforms, freedoms, rules, and ideology.

And as a process, internetization can be studied, understood, influenced, changed, leveraged, etc.

Others have previously coined and used the term. Interestingly, at the time of this page no Wikipedia page existed to define the term "internetization."

Precursor's Proven Thought Leadership Model

Anticipating emergent change in Internet-related competition.

Seeing the world whole to discern change affecting:

Competition, antitrust and market structure;

Policy, legislation, regulation, enforcement, and the courts;

Ideology, politics, ethics, and public opinion;

Economics, supply, demand, finance, and investment; and

Technology, adoption, disintermediation, innovation and disruption.

Spearheading thinking that influences understanding of the emergent risk, its effects, and its alleviation.

Three Decades of Precursor® Thought Leadership

First analyst to discover Google and Facebook became a de facto digital advertising cartel in 2014, when after competing fiercely and directly in each other’s core market, search and social respectively, they abruptly stopped competing in 2014, and then they rapidly, steadily, and jointly captured >95% of digital ad revenue growth.

2015-Present: Emergent Risk to Google from EU Antitrust Enforcement

First analyst to discern from the EU's multiple antitrust market definitions in their three Google antitrust cases that Facebook would likely be found a social advertising monopoly if there were to be complaints, and Amazon also could be at risk of being found to be a monopoly in the (Internet) merchant platform market, if there were to be complaints.

First analyst to make the case antitrust authorities would conclude that Google's Android operating system was a monopoly, because Apple's IOS is not a direct Android competitor per antitrust precedent.

2013-Present: Emergent Risk of the De-Americanization of the Internet

First analyst to discern the seminal inflection point in Internet history when America's Internet dominance peaked and US actions/policies ensured America's global Internet franchise would fall into decline and increasingly limit America's overseas Internet growth potential.

2012-Present: Emergent Risk of Obsolete Communications Law and Spectrum Management

First analyst to make the comprehensive case of why and how U.S. communications law is obsolete and dysfunctional requiring total modernization.

First analyst to expose the USG's scandalous spectrum hoarding and dysfunctional spectrum management where no one is responsible for "minding the store" of a trillion dollar resource.

2007-Present: Emergent Cyber Systemic Risks from Google Dominance

Founded GoogleMonitor.com, the world's first comprehensive Google watchdog site.

First analyst to predict DOJ would block the WorldCom-Sprint merger, and WorldCom would go bankrupt prompting the largest US bankruptcy at the time and big Sarbanes-Oxley reforms.

First analyst to accurately predict that the FCC's managed competition policies of heavy price subsidies favoring CLEC local competitors would result in mass CLEC bankruptcies.

1993-1997: Emergent Communications Competition

First analyst to accurately predict and explain over time that: Congress would change telecom law from monopoly to competition; the "Baby Bells" would consolidate; and changes in media ownership rules would yield 1000+ radio station groups.

Internetization Frameworks

Note: The following examples show how Precursor® brings clarity of thought and applies framework analysis to big complex internetization problems before others.