Should you register a .ECO domain? Here’s what you should know before you decide.

Another new gTLD is set to launch in April. Yup, we get it. You have heard this all before …

With the introduction of so many new domain extensions in recent years, businesses and orgs, as well as marketing teams, IP managers and technical administrators of domain portfolios are becoming immune to the messages new gTLDs are putting forth.

To be honest, we kind of are too. After a while, it can all feel the same. And that’s precisely why we are pretty excited to see .ECO go live.

Unlike many other domains, .ECO has a clearly articulated use case – it’s a dedicated extension for organizations, businesses and products, and individuals who are committed to positive change for the planet. We know that a lot of our customers are engaged in important sustainability related work, making .ECO a relevant extension to both their mandate and work.

Who Should Consider Registering a .ECO Domain?

We see .ECO as having very meaningful application for the following groups:

1. Organizations and not-for-profits engaged in work that is beneficial to our planet

4. Individuals who are advocates, activists and supporters of environmental change

Key Benefit: Aligns your identity with the work that you do, and the work you are passionate about

As brand expert Maria Cypher, principal and creative director at Catchword Branding, who has created names for Starbucks and Fitbit, among others, explained to CBC recently: “[.ECO] stands a really good shot of being one of the real successes … because it’s short, pronounceable and meaningful. It’s a term that is widely understood to mean environment, sustainability, green … things that are important to a huge number of people.”

.ECO Requirements, Stewardship and Supporting Organizations

To help safeguard the integrity .ECO extension Big Room, the Vancouver BC based registry behind .ECO, is requiring every registrant, irrespective of the registration period, to meet two minimum requirements in order to activate their domain:

Take a simple pledge to show their commitment to the purpose and principles of .ECO

Affirm their eligibility by sharing their eco actions and commitments in a publicly accessible Eco Profile

The requirements aren’t onerous. Setting up an Eco Profile takes about the same amount of time as setting up a social media account.

While confirming legitimacy can get tricky in some instances, the above requirements will help the extension stay relevant to its mandate.

Like all registries, .ECO has set aside several thousand dictionary-word and one and two character premium domain names that will be available at premium prices from April 18 – 25th. Prices range from $250-$12,585 USD.

Examples: news.eco, support.eco, coffee.eco, vancouver.eco

General Registration Phase

.ECO opens to the general public for registration on April 25 for $85 USD/domain.

Examples: yourname.eco, yourbusinessname.eco, yourproduct.eco

Securing Your .ECO

As always, you’re not alone in this process. If you have questions or require advice about how to proceed with registering your .ECO, we are here to provide you the answers you need to make an informed decision.

We believe .ECO has real value to brands and organizations that have legitimate environmental initiatives, programs and product. Yes, it’s more expensive than many other gTLDs – but also potentially more relevant. With .ECO being one of the top 10 sought-after extensions in recent years, we are recommending that trademark holders protect their core brands and are advising businesses to pre-order the domains that they don’t want to miss out on.