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In the online world of digital marketing, there are enough acronyms to keep a dyslexic confused for a very long time. But there are two acronyms in particular that, we find, are less popular than others and they shouldn’t be because paying attention to them and getting them right is often the difference between...

The setup This client runs a couple of events a year. They are successful at running it but have been doing so half blind. Their main marketing efforts revolved around radio ads, banners, print magazine advertising. They were using social media as well but only to post some engagement content. After meeting with...

How good is the quality of your website? Here are 1o questions (or points) to reflect upon. It’s just a guide to see if your website has all the elements to make it a stunner. 1) How is the design? – Is is appealing? – Are the colours easy on the eyes and allows for users...

Design is the key to the success of your website. There is no question about it. Steve Jobs said it a few years back and he was totally right…look at Apple today. When designing for web, we want to focus on some key end result. Maybe you need them to sign up, download something, buy...

A lot of companies and business owners have one question in mind…”are we making or losing money with SEO?” For this reason, most companies spend their marketing budget on paid search such as google adwords because it allows them to easily track their return on investment (ROI) Calculate your ROI with SEO is almost as easy...

Some time ago, a company came to us wanting to invest in SEO services. They were currently spending over $1.2M per year on offline ads (that is banners, TVC, magazines etc…), which is not a small amount of money. The campaign we were proposing was to amount to less than 9% of their phone book...

Keyword research and targeting are critical first steps in any SEO campaign. First, you come up with a list of relevant, traffic-driving keywords that you bucket into high-level keyword groups. Then, you map those keyword groups to corresponding pages on your site. Or if there are no relevant URLs to map to, you have new...

It all comes down to psychology at the end of the day. It’s about applying predictable patterns of behavioural psychology to compel site visitors to perform what you want them to do. Most of the time your site needs to convince visitors that your products best serve their needs before they decide to buy anything. Just...

Step 1: Attract Impressions These are the main questions to ask yourself: Is this the right message? Is this the right audience? Is this the right time? Step 2: Engage Clicks CTR If you engage them with your message, they will click on it, Step 3: Convert Conversion Cost Cost Per Conversion Conversion Rate Revenue...