How Content Can Push Consumers Further in the Buying Cycle

Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

Getting Permission for User-Generated Content: What Do I Need to Know?

User-generated content can help bolster your core marketing efforts, from providing valuable social proof to supplying you with gorgeous product shots to use on social media—but you need to get Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

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How to Use Content Marketing to Boost SEO Efforts?

Recent studies suggest that over 91% of B2B companies and 86% of B2C companies use content marketing for day to day marketing practices (source). These statistics are proof that content marketing has Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

7 ways content marketing can be useful for you

Content Marketing is used by businesses all over the world to get 3x more leads at 62% lesser cost than traditional marketing. Traditionally, marketing has always interrupted people in their actions.… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

Small Business Marketing Kit For Dummies

Harness the power of marketing and watch your business grow Having your own business isn’t the same as having customers, andone is useless without the other. Whether your business is a resalestore or a high-tech consulting firm, a law office or a homecleaning service, in today’s competitive environment, strategicmarketing is essential. If you want your […]

A Guide For Effective Social Media Automation

Social media marketing is much more than merely good content and its results. Startups have to work tirelessly, working long hours, well outside of the designated work hours towards the goal of Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

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Why you should aways do a competitive analysis for your brand.

According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service” In other words who do you see as your competitors and what makes you stand out from your customers. I always tell new […]

When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

Do it like Netflix: how to create content in the streaming era

By Mars Dorian, {grow} Contributing Columnist Try to scan through an entertainment site without stumbling over an article about the Streaming Era. Spoiler In this post, you’ll learn lessons from Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

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A New (Almost Free) Resource to Help You Massively Up Your Content Game

How to find good writers and other content marketing struggles

You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here’s a look at how to hire good copywriters to help drive traffic and sales to your site. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

How Data-Driven Storytelling Helps Increase Audience Engagement

Content marketing is a key that unlocks the human element of data and translates it into an interesting story that can entice your audience. If you know your audience, it’s much easier to translate Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

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Product Marketing Debunked: The Essential Go-To-Market Guide

Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas – and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of […]

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Rice and VML become agencies of record for SingPost

Singapore Post has appointed Rice and VML at its agencies of record for public relations and content marketing respectively. The announcement: Singapore Post Limited (SingPost), has today appointed Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

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Content Curation Tools for Better Marketing

Content curation is essential for marketing. Gathering relevant information can help your audience. Find out how you can use tools to curate content. Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

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2018 Content Planning Report from DivvyHQ & TopRank Marketing

Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp

How to Use Social Data to Run a Successful Content Marketing Campaign

When you think about ways to utilize social media data – metrics like hashtag popularity or follower counts – the first thing which likely springs to mind is social strategy, and how to tap into such… Facebook Twitter Google+ Pinterest LinkedIn Buffer WhatsApp