Realtor.com® Posts Record Growth

Realtor.com® Posts Record Growth

Daily Real Estate News |
Monday, February 08, 2016

Move Inc., the owner and operator of realtor.com®, announced that the real estate website topped 50 million unique users in January – what it is calling a “traffic milestone.” Move Inc. says the site’s traffic has risen since News Corp – the media giant that also owns The Wall Street Journal, Barron’s, MarketWatch, among others -- acquired the company in November 2014.

The number of unique visitors to realtor.com® from desktop and mobile devices rose more than 40 percent in 2015 over 2014 numbers. Total page views and the average time users spent on the site has risen more than 30 percent during the year too. Realtor.com® was named the fastest growing online real estate destination in 2015, according to comScore, an independent analytics provider.

"Our primary focus is to simplify the process of buying and selling a home, one of the biggest financial decisions most people will ever make,” Ryan O’Hara, chief executive of Move, said in a statement. “That means ensuring that realtor.com® is the trusted source when it comes to providing consumers with the information and expertise they need. With more listings, the most accurate information and ability to connect with a real estate professional when the time is right, it's clear why realtor.com® is the fasting growing online real estate destination. We believe this pace will only continue as we provide consumers with what they want, where and when they want it."

The 50 million unique user mark for realtor.com® in January 2016 was 34 percent higher than the site’s previous record for January 2015 of 37 million. Realtor.com® touts that an analysis it conducted in October 2015 found that the site provides at least 20 percent – or about 300,000 – more for-sale listings sourced by MLSs nationwide than its nearest competitors.