The odd little bird who saved a family

Photographs by Cameron BloomWritten by Bradley Trevor Greive

Penguin the Magpie is a global social media sensation with 140k followers on Instagram. People the world over have fallen in love with the stunning and deeply personal images of this rescued bird and her human family.

But there is far more to Penguin’s story than meets the eye.

In April 2016, ABC Books published Penguin Bloom – a unique journey of recovery and an extraordinary celebration of life featuring Cameron Bloom’s exceptional photographs and a captivating narrative by New York Times bestselling author Bradley Trevor Greive.

This is a true story of hope and courage. It begins with a shocking accident, in which Cameron's wife, Sam, suffers a near fatal fall that leaves her paralysed and deeply depressed. Into their lives comes Penguin, an injured magpie chick abandoned after she fell from her nest.

Penguin's rescue and the incredible joy and strength she gives Sam and all those who helped her survive demonstrates that, however bleak things seem, compassion, friendship and support can come from unexpected quarters, ensuring there are always better days ahead. This plucky little magpie reminds us all that, no matter how lost, fragile or damaged we feel, accepting the love of others and loving them in return will help to make us whole.

The book is soon to be a motion picture starring Naomi Watts and produced by Reese Witherspoon.

Order your copy today from the following links:

A unique and remarkable insight into a family dealing withtragedy and finding their way through it with love, courage and hope - Naomi Watts

The Bloom family thought they were saving little Penguin the magpie but in an unexpected and extraordinarily moving way,Penguin saved them right back. This story and Cameron's incredible photos is the most uplifting, inspiring tale of the power of the bond between humans and animals. I'm in awe. - Mia Freedman

Penguin the magpie might just melt your heart - Kidspot

As someone who believes in the power of storytelling through photography, Penguin Bloom is a stunning collection of pictures. I was first introduced to the story of Penguin The Magpie, Sam and her wonderful husband Cameron at a charity function and was instantly captivated by their beautiful story of positivity in challenging times. - Guy Sebastian

Each image holds radiating warmth that can be felt by the viewer... Each moment is a glimpse of a magical friendship that has been shared with us through the beauty of Bloom’s photography. - Beautiful Decay

Cameron Bloom, Bradley Trevor Greive and ABC Books are proud to donate a percentage of royalties from the sale of each copy of Penguin Bloom to support SpinalCure Australia. Every day another Australian is paralysed by a spinal cord injury. For more information about how SpinalCure funds medical research to find a cure for this devastating condition go to www.spinalcure.org.au

'Penguin Bloom is by far the most beautiful and moving book I have ever written - I've never laughed and cried so much in my entire life - it has been an absolute honour to help share this extraordinary true story.'Bradley Trevor Greive AMNew York Times Bestselling author of The Blue Day Book