Wednesday, April 1, 2009

The Taco Liberty Bell1996: The Taco Bell Corporation announced it had bought the Liberty Bell and was renaming it the Taco Liberty Bell. Hundreds of outraged citizens called the National Historic Park in Philadelphia where the bell was housed to express their anger. Their nerves were only calmed when Taco Bell revealed, a few hours later, that it was all a practical joke. The best line of the day came when White House press secretary Mike McCurry was asked about the sale. Thinking on his feet, he responded that the Lincoln Memorial had also been sold. It would now be known, he said, as the Ford Lincoln Mercury Memorial.

Virgin Cola’s Blue Cans 1996:In 1996 Virgin Cola announced that in the interest of consumer safety it had integrated a new technology into its cans. When the cola passed its sell-by date, the liquid would react with the metal in the can, turning the can itself bright blue. Virgin warned that consumers should therefore avoid purchasing all blue cans. The joke was that Pepsi had recently unveiled its newly designed cans. They were bright blue.The Left-Handed Whopper1998:Burger King published a full page advertisement in USA Today announcing the introduction of a new item to their menu: a "Left-Handed Whopper" specially designed for the 32 million left-handed Americans. According to the advertisement, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release revealing that although the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich. Simultaneously, according to the press release, "many others requested their own 'right handed' version."

Soy Bomb Lands Record Contrac1 1998:Viewers of the February 1998 broadcast of the Grammys were surprised when a semi-naked man with the word 'Soy Bomb' scrawled on his chest danced out onto the stage during Bob Dylan's solo performance. The man (who was definitely not supposed to be there) was quickly escorted away by security guards. But a few months later, on April 1, Rhino Records proudly announced that it had signed Soy Bomb (as he was now known) to a two-year, six-album recording contract. Soy Bomb's first album would include covers of popular classics such as 'Dancing Machine' and 'You Dropped a Bomb on Me.' A spokesman for Rhino Records commented that they had been moved to offer Soy Bomb a contract because the experience of watching him dance had been for them "kind of likewhen you eat too many Whoppers and you feel a little nauseous,but you're so happy you ate them."

Bank Teller Fees 1999: In 1999 the Savings Bank of Rockville placed an ad in the Connecticut Journal-Inquirer announcing that it would soon begin charging a $5 fee to customers who visited a live teller. The ad, which appeared on March 31, claimed that the fee was necessary in order to provide, "professional, caring and superior customer service." Although the ad was a joke, many customers failed to recognize it as such. One woman reportedly closed her account because of it. The bank then ran a second ad revealing that the initial ad was a joke. The bank manager commented that the first ad ironically "commits us to not charging such fees."

Miller Lite 2000:In 2000 Miller Beer announced that it had struck an agreement with the town of Marfa, Texas to become the exclusive sponsor of the phenomenon known as the Marfa Mystery Lights. These are spherical lights which appear south of the town each evening, seeming to bounce around in the sky. They're variously rumored to be caused by ghosts, swamp gas, or uranium (though they're probably caused by the headlights from the nearby highway). Miller announced that under the terms of the agreement the Marfa Lights would be renamed the Miller Lites. The local paper, which was in on the joke, printed the news on its front page.

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About Me

Though I am originally from New Hampshire I now call Boston home.
I recently finished an 8 month internship at Mullen (@mullenbound) in their social media and brand planning departments. Currently I am working as a political analyst at the SU Political Research Center.
Apart from polling and brand planning, I am also an associate editor and founding member of The Next Great Generation.com (TNGG, see link above), an online magazine about Millennials, written by Millennials.
I enjoy road trips, red-bliss potato salad, and my big yellow kayak. Some of my interests include art history, cognitive science, and comic books.