The cannabis industry has always had an historical mentor in the alcoholic beverages biz...This post from Huffington Business highlights lessons to take from the success of microbrew branding over the past couple decades: http://www.huffingtonpost.com/eleah-lubatkin/for-ganjapreneurs-lessons_b_9760810.html?utm_hp_ref=marijuana . While many cannabis companies have quickly learned that sophistication in branding equals success, it is just as important to carve out a recognizable foothold for these proprietary brands, protecting their value within an increasingly-crowded niche market.

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