This is unfortunate because all the research points to a massive increase in social media spending over the next five years. Does this mean that people are pouring money into an area they don’t understand fully? It seems that way. In fact, a recent survey by CMO established that only 15% of marketers can quantitatively demonstrate the impact of social media spending.

A few years ago, over a third of marketers were blaming poor quality tools for their inability to show the relationship between revenue and social media activity. But, the same doesn’t hold true today. Several companies have developed advanced social media tools that are able to show the relationship between bottom line and social media spending. The following are five of the best social media tools to measure marketing results.

Cyfe

Cyfe is the complete business management platform to manage every part of your business, Social media being one part of it. Networks, schedule messages, publish content, engage with your audience and measure ROI from an all-in-one dashboard. If you manage multiple social networks, Cyfe is definitely a tool you want to check out. You can publish posts on Facebook, Twitter, Google+, Pinterest and blogging sites, all from a single compose box in addition to scheduling posts in advance with photos or videos attached. The tool even shortens the links for you.

Simply Measured

Simply measured prides itself in helping marketers understand their audience’s, interests, influence, interactions, and intent. It’s “listening” features allow you to identify influencers, understand your target audience, and analyze emerging topics of conversation to strategically drive brand awareness. With its social analytics features, you can discover insights to plan and execute your social strategy as well as benchmark your performance against competitors, across channels. Its content share tracking feature allows you to understand which content resonates with your audience by seeing which URLs they share on social, both publicly and privately. Finally, Simply Measured offers excellent conversion tracking. Driving full-funnel impact from social and content marketing means tracking your social content all the way to the point of conversion.

Qualia

With Qualia, you have power at your fingertips to harness the signals of consumer intent. Their proprietary IQ Decision Engine demystifies intent signals to compile audience sets that are primed for influence. Using 70% unique signals, Qualia enables you to reach potential customers in the middle of the purchase cycle where social and other signals identify consumers who have declared their intent to make a purchase decision.

Union Metrics

Union Metrics provides you with the social marketing intelligence you need to reach your audience and build your business. It provides the must-have analytics every marketing team requires to craft a winning social strategy and inform day-to-day execution on social media. This includes solutions to meet all your social analytics needs, such as:

Measuring and optimizing your impact on social media to more effectively expand your reach

Tracking social campaigns to improving performance and generating beautiful reports to share with stakeholders

Analyzing brand and industry conversations in real time, to identify key content and influencers

Staying ahead of the competition by analyzing their social activity and measuring their share of voice

Trackur offers full monitoring of all social media and mainstream news, including Twitter, Facebook, Google+ and hundreds more. Executive insights include trends, keyword discovery, automated sentiment analysis and influence scoring. Trackur is also one of the few tools that allow you to fully white label your dashboard with your URL, logo, and color scheme provided you purchase the Ultimate plan. If you are one of those people that don’t have time for complicated social media monitoring tools, Trackur comes with executive dashboards, alternatively, you can dive deeper into mentions about your brand. With Trackur’s social media monitoring software, you don’t have to download an app for your different devices or wait for developer updates. Your dashboard works on your desktop, laptop, tablet or phone and even your Smart TV.Conclusion

So there you have it. Find out the tool that most suits your needs and begin measuring your social marketing results. Success in business hinges on actionable insights and nothing beats these tools at providing you with the information you need to make smart decisions.

When working at your PC, it can be distracting to turn your attention away from whatever you’re doing to focus on another device. The scale changes; the keyboard and display are smaller. If you’re at work the distraction can prove costly.

Thanks to the MightyText Android app, a free download from the Google Play store, and its associated web service, you can send text messages – and manage several conversations at once – in your browser, making it easy to switch to and minimise without having to pick up your Android device. This is an unmissable service. You haven’t truly sent a text message until you’ve used your PC keyboard. Here’s four straightforward steps to follow in order to get the MightyText service up and running across your different devices.

Install MightyText

In Google Play, search for MightyText. Two apps are available, one for smartphones and another for tablets. With the app installed, launch and tap Complete Setup. If you use multiple Google accounts on your smartphone, ensure you select the right option first.

Complete Connection

After being prompted to confirm the Google App Engine permission request, you’ll be given the URL for your desktop browser. When you visit mightytext.net/app, ensure the Google account matching the one on your phone is selected and click Allow to access the service.

Send New Messages

Within the MightyText webpage you can create new messages, reply to existing threads and also view your contacts. Two views are available, Classic and Power, with the latter enabling you to chat with multiple contacts simultaneously in a single browser window.

Manage History

The Settings page enables you to specify how long messages should be kept, your default view and notifications options. For hands-free Zen, you can even remotely instruct your phone to call specific contacts – make sure your handset is close by so you can chat!

Don’t Email Links To Yourself Or Sync Via Evernote – Send Them To Android With Chrome To Phone

Send From Desktop To Phone

Begin by installing the Chrome to Phone app from the Play store and its companion extension for the Chrome browser. Sign in to each using the same Google username and password.

The Chrome to Phone button on your browser toolbar will send the current webpage instantly to your smartphone. You can also send links by right-clicking and selecting Chrome to Phone.

Shared webpages can be set to launch automatically or be manually opened via the history page on the Chrome to Phone application. Set your app preferences via the Menu>Settings action.