New Delhi: With an objective to enhance customer experience and offer a user-friendly interface to its valuable customers, DishTV, Asia’s largest DTH operator, announced the launch of ‘Advanced DishTV interface’ (ADI), world’s first AI-enabled pay-tv Chatbot. Built for issue redressal and service lifecycle management, ADI provides a virtual interface that acts as a one stop solution window to subscribers, and guides them instantly to address their queries.

ADI is an Omni-channel interface with customer experience as a core tenet, strengthening DishTV’s position as an innovator in the DTH space. It can enable quick recharges and answer millions of customer queries across multiple channels instantly. It is designed to process user requests, powered by deep analytics and its artificial intelligence engine. It enhances customer service through personalized and immediate answers that are available 24*7 for the users.

Talking about the initiative, Mr. Anil Dua, Group CEO, DishTV says,“DishTV has always strived to offer quality services to customers which are in line with the technological advancements. Relevance in the digital age requires connecting with customers across multiple channels while maintaining the information accuracy along with ease of interaction. With the launch of ‘ADI’, customers can get information on our products and services instantaneously and will be able to recharge, troubleshoot or order a connection on the go. ADI will also encourage those customers who may not be very comfortable navigating the traditional web space. With digital platforms gaining popularity across industries, ADI will enable us to reach out to a wide spectrum of customers, and serve them better with both speed and accuracy.”

ADI appears as a pop-up feature on the website and introduces itself as “Adi, your DishTV virtual assistant”. One can initiate a conversation by simply entering a message. It gives solutions to problems concerning recharge offers, current balance, add-on service upgrades, or any other glitches like unsubscribed channel or lost signals or Smart Card related issues.

ADI is available on desktop and mobile platforms currently and would soon be available on other platforms like Facebook and Twitter.