Telefonica launches single pan-European mobile data tariff (Europe)

Telefónica banishes bill shock with the announcement of its first standard pan-European data roaming tariff – giving smartphone customers 25MB of high-speed Internet usage anywhere across the 27 European Union member states for just $2.54 a day.

Telefónica’s EU-wide tariff means mobile customers – on Movistar or O2 networks – will no longer have to worry about the cost of sending or receiving emails, updating their Facebook status or browsing the web on their smartphones when travelling or holidaying abroad.

For $2.54 a day, Telefónica is giving its smartphone customers travelling in the EU a data volume of 25 Megabytes – which translates to 250 visits to essential websites like Facebook, Twitter, Google or BBC Online and up to 500 emails.

Additionally, customers will only pay for days they choose to use data, and will not be charged should they wish to switch off their phone.

The Telefónica tariff weighs in at a fraction of new price caps announced by the European UnionFacebook, Twitter, Google – which ruled that as of 1 July, one data megabyte should cost no more than $0.9, or $22.25 for 25 MB. On a per megabyte basis, Telefónica’s European tariff works out considerably cheaper than the EU’s regulated rate.

José María Álvarez-Pallete, Chairman and CEO of Telefónica Europe, said that users no longer need to switch off their smartphones when travelling within the EU, and neither do they need to worry about bill shock when they get home. Further, their European data tariff gives smartphone customers great value while allowing them to do what really matters – to stay connected wherever they are in a simple and transparent way and with complete peace of mind.

Smartphone customers use on average around 6MB in a day, but any Telefónica customers exceeding 25 MB will be immediately notified. The Pan-European tariff launched in Germany in May and will be available this summer to O2 and Movistar customers in Spain, United Kingdom, Ireland, Czech Republic and Slovakia.