U.S. Census

When our friends at Global Hue approached us with this creative we knew right away this would be a special spot for the 2010 United States census. The concept is based around a child building her idea of the perfect neighborhood out of play doh and sending the message that by filling out the census you could help your neighborhood get the services it needs. Using CG to bring the clay to life in a stop motion technique was liberating in that we could do anything we wanted with the camera and the look and feel of the characters. At the end of the day we were all thrilled with the outcome and the message it sends.