Not removing spam posts (posts from other pages that have no relevance to your community, often selling something, often posted on many other pages)

Not having a large cover image (If you have the Timeline layout)

Posting relentless sales/advertising posts

Not having any community guidelines posted. Here’s an example of community guidelines for Tourism Australia’s Facebook page (loaded in the Awards section of its biography):

Tourism Australia Facebook guidelines

Your Facebook business page requires regular attention and care. While the examples above are ‘sins’ you shouldn’t commit, there are many positive things you can do to maintain a great Facebook space. These include:

Posting updates regularly – and these updates should be of interest and relevance to your Facebook community. See this recent article from Facebook for engagement ideas

Having a conversation with your community. Thank them for their posts, ask them questions, answer their questions promptly.

Like this:

Related

5 thoughts on “The worst things you can do with your Facebook business page”

Thanks for the great tips, Prakky. I’ve come to the realisation that Facebook is more important me than my website a lot of the time. Therefore, I am going to invest a lot more time ensuring my Page has all the information my network needs. I made a point by being “open” with the content of my website (e.g. actually featuring pricing information, as people want it, whereas most other websites that belong to businesses in my industry choose to surpress it), so that will translate to my Facebook Page.

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Public Relations | Adelaide

Welcome to the online hub for Michelle Prak's public relations consultancy. Read articles about corporate communications including tips on media relations and how to manage your profile. See the "Prakky public relations" page for a list of services. Please email michelle @prakky.com.au to get in touch.