Listen to the interview to hear about Dan’s crazy journey… how he condensed his learning process… how he finds clients & generates leads… how he niched down… how he prices his services… how he became a MASTER networker… and a lot more!

This is a long interview I did with a very cool copywriter – Ian Stanley. Ian just hit the 6-figure mark in ~18 months time.

You’ll get some really great insights into copywriting, the writing process, and what it’s like working as a copywriter for 7 & 8-Figure direct response companies.

What You’ll Learn:

How Ian became the head copywriter for Crisis Education

Ian’s morning routine for being a productive copywriter

Ian’s full process for sitting down & writing copy

What it’s like for a copywriter working with a big direct response company

The books Ian reads

How Ian built his copywriting skills

How Ian got his first few jobs as an email copywriter, what he charged, and how he moved on to bigger & better projects

The secret to writing for mass market audiences vs. niche audiences… the differences are profound in Ian’s opinion

How Ian writes his bullets & dissects a product

Ian’s take on big ideas and hooks

Ian’s work with “tripwires” and how big direct response companies are structuring their offers

How to make sure your sales letter Close is solid

Ian’s process for email copy (he writes emails to 1.2 million people)

The 2 big types of emails

How To Listen:

(This interview has many curse words. If it were published on iTunes it would certainly have an “explicit” tag next to it. If you’re uncomfortable with the “F” word or “S” word then please don’t listen.)

Some of the above mentions are affiliate links which means I might make a small commission – most likely in the neighborhood of $1. You could think of buying something through a link on this site as just giving me a small “tip” for a job well done. The other option is to think negatively of me for trying to “make a buck”. The choice, as always, is yours!