2018 SILVER

Datsun redi-GO - India's First Car Election Campaign.

2018 SILVER

Hybridizing Toyota sales.

Even though hybrid vehicles are the future of automobiles and Toyota, we don’t remain passive. We used infomercials to debunk hybrid myths and replace them with hybrid advantages. The future has become the present: campaign led to 50% increase in hybrid sales (3 out of 10 cars) and we the end up 2017 year with 70% growth of hybrid cars.