10/7/16

Sony Mobile has given the first indications of pricing for its upcoming Xperia Ear ‘personal assistant’, by announcing Japanese launch details. The Xperia Ear (XEA10) is due to launch in Japan on 18 November at a recommended price point of 19,880 Yen (£150, €170, $190) excluding tax.

Sony is billing the Xperia Ear as your very own personal assistant, allowing you to send/receive messages, check your schedule, search and more – all without the need to pick up your smartphone. You simply need to just talk to the Xperia Ear and it will deliver the information straight to your ear. In this respect, Sony appears to be competing against other AI systems such as Amazon Alexa and Google Assistant.