The original plan was so simple. Throw treadmills into two separate rooms, take the clocks off the wall, remove our watches, and eliminate all distractions to see who could run the farthest in a few hours. Tough enough? Maybe. The 24 Hours of Isolation challenge is the result of two guys spitballing about how to increase the difficulty of the preconceived idea to race each other in a sensory deprived state.