Seiko Europe picks MPGM for £8m work for Pulsar watches

The agency was awarded the business, which it claims will have a budget
of around £8 million, after completing some work on a project
basis for the brand. The account was previously held by Interfocus.

MPGM will now spearhead a campaign to launch three new Pulsar
collections - Poise, Prestige and Performance. The campaign will break
later this month.

The print campaign will showcase the brand's design, engineering and
quality, introducing the strapline: "Pulsar. The difference is in the
detail."

The Seiko account remains with Interfocus.

Andrew Mitchell, a managing partner at MPGM, said: "We have an
international brand positioning and a campaign that can focus on
Pulsar's true 'innovation and attention to detail'."