... Centralize the power in the best football mind available. That should be Lesson No. 1 for Ross. ... No rookies right now That's Lesson No. 2 ... Lesson No. 3 offered by the Dolphins over the last decade evidently hasn't been taken traction with Ross. It's that the general manager and coach should be equally yoked, hired at the same time to have the same vision and business plan. ... Everything is in Ross's hands. He's a brilliant businessman, an international billionaire, trying to succeed on an 100-yard development.