The 34-year-old was watched by crowds, standing 20m away, as he successfully broke the world record - which he already held - for the heaviest bee suit, set last year after he was covered with bees from 15 hives.

It took 40 minutes for the bees to cover his entire body and naked torso, using a queen bee to attract them to him.

“I first did this at 22, just for fun and out of curiosity. Later on, I would put on the bees just for the sake of making people believe I sell actual real honey.

“The last time I did this, I put on a total of 15 beehives on my body, but today I’m breaking my own record [with 28].”