Compared to the ‘old’ Apple TV, the television add-on comes with a single-core A5 chip and increased memory, and lets users watch 1080p video content.

In the United States, the new Apple TV box costs $99. In Brazil, however, the price is 399 Reals – or roughly $211.

When the ‘old’ Apple TV device hit Brazil at the end of last year, The Next Web’s Anna Heim already touched on the fact that Apple products are usually much more expensive in the Brazilian market than almost any other market.

The $R 399 price tag of the new Apple TV in Brazil is payable in 12 installments without additional fees, and includes free shipping nationwide.

Despite high levels of inequality, the Brazilian economy is huge and growing fast, and has in fact been predicted to become one of the five largest economies in the world in the next decade. Like in many countries, people love Apple products there.

Robin Wauters is the European Editor of The Next Web.
He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer.
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