Business

Yahoo to Debut New Logo After 30 Days of Runners-Up

Since Marissa Mayer took over as CEO of Yahoo just over a year ago, the company has added more employee perks, doubled down on mobile through acquisitions and changed the way it holds earnings calls. Now Yahoo is getting ready to make what may be its most publicly noticeable change yet: updating its logo.

Yahoo announced Wednesday that it will unveil a new variation on its current logo each day for the next 30 days as part of its "30 Days of Change" campaign, which will culminate in the company unveiling its official new logo next month.

Don't expect too much of a radical change though. Yahoo says the new logo will keep the same purple color and, of course, the trademark Yahoo exclamation point.

"The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences," Kathy Savitt, Yahoo's CMO, wrote in a blog post. "It’s our way of having some fun while honoring the legacy of our present logo."

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