It is essentially the lovechild of picture-sharing app Instagram and the now-defunct 12seconds, a video app that wanted to shorten shared videos the way Twitter shortens shared thoughts.

The idea behind GLMPS is that when you take a picture using the app, you also capture the previous five seconds of action before you hit the capture button.

Like the GLMPS at right, seeing the kids bouncing around under the sheets provides a funny and otherwise unseen context to the freeze frame picture.

A Real World Scenario

So, let's say you open up GLMPS and snap a picture of your friends. Once you take the picture, GLMPS pulls five seconds of video from before the picture was taken; this brief clip includes the hilarity that ensued while your friends were setting up to take the picture.

During this liminal period between the initial "let's take a picture" and "say cheese," something special is captured. People are documented in a candid state, before they were ready for the picture to be taken.

In this way, GLMPS provides a wholly unique context to every picture. When you browse your GLMPS feed (it works exactly like Instagram), you not only see a picture, but when you tap each picture, five seconds of video plays that led up to that picture.

You hear and see the context of the event, not just the split second image of it.

So yes--when you open up GLMPS and get ready to take a picture, it starts recording video without you knowing it. It's constantly storing the last five seconds of whatever's happening.

Nobody Knows How To Share Video Clips Yet

Robinett had the idea for GLMPS when he realized that none of his family members wanted to share videos with him. None of them wanted to fiddle around with shooting videos, editing them down to share-able length, then sending them over.

He thought of an app that would combine images and video clips in a short and sweet medium, an "entirely new category" as he calls it.

"Each GLMPS is like a movie trailer," Robinett says excitedly. We love movie trailers. Another thing that separates GLMPS from Instagram is that on Instagram, you mostly see places and things. In GLMPS, you mostly see people.

GLMPS was built from the ground up and developed by Nicholas Long, a Senior Technical Lead at Dreamworks.

While the app doesn't look as polished as Instagram in its 1.0 version, it has all the key conceptual elements to make for a good app: a simple idea, good instructions early on, proven principles (like a news feed and export to social networks), and a format that's flexible.

A Few Very Noteworthy Endorsements

Once you shoot a GLMPS, you can post it to Facebook, Twitter, Foursquare, and Tumblr. Each GLMPS has its own URL and can be viewed on any device because of the clever use of HTML 5.

And according to Robinett, a full-fledged partnership with Foursquare is in the works.

"Foursquare heard about our app after we spoke to Robert Scoble and was dying to get involved," Robinett said. "They want people to be able to check in via GLMPSes."

"Apple contacted us and asked why nobody had done this before. They'd been wondering and waiting for someone to do it. Once they saw what we were up to, they decided to help us along during development because for them, it's ultimately all about selling phones. And how do you sell phones? With really great apps."

GLMPS hasn't cut a deal with any investors yet, but they're looking to make some big moves in the near future.