Case Study 3

Case Study #3 – Website Design & Development

Company Name – Anonymous – (AB Corp.)

Service Offered – E-learning with Simulation – HRD

The Challenges

AB Corp. has been providing human
resource development & training programs through online simulations and
games to Fortune 500 companies. Although their business is in the e-learning
genre, their sales force was focused on selling through offline channels. AB
Corp. wanted a stunning & compelling website design that reflected their
business and their objectives. Their online presence was near to none and they
were losing both, potential clients as well as existing customers because of
the same reasons. The director was very good at his business but was clueless
when it came to determining the right design & functionality for the
company’s website. The challenge was to create an impressive website that
reflected the company’s business and satisfy the director.

Website Layout, Design & Functionality

Our team of graphic and web
designers conducted a virtual workshop with AB Corp’s team and took notes on
the company values, objectives and services offered. Understanding the business
like their in-house team was mandatory. Our team then went on to analyze other website in the
industry, including the competitor websites and taking notes on functionalities
and structure. Here’s how we decided the layout;

1. AB Corp’s 5 main Services
displayed on Homepage

2. Enquiry Form &
call-to-action buttons placed strategically

3. Content was structured,
concise and suitable for corporate audience

4. Graphical representation of
their services were displayed on home page

5. Quick video explaining their
benefits were added

6. Social links & subscriber feed buttons were integrate

Development, testing & maintenance

Once the design, functionality
and content were approved the client, we proceeded to code the website on
Wordpress. Here’s what we did next;

Mobile Optimization & testing

We created a mobile-friendly
version of the website with seamless integration of all plugins and resources.
All images and content were optimized to suit the requirements of mobile device
users. Once both, the website & mobile version of the website are created,
our quality check team does comprehensive testing of the website including
technical SEO parameters, website load speed and functionality of all enquiry
forms and call to action buttons.

Training & maintenance

Our development team conducted
another walk-through workshop digitally to train AB Corp’s in-house team on how
to update the content, and use other site functionalities from the WordPress
dashboard. We gave them 6 months free maintenance for their website and a
technical report of all access & third party plugins.

The Result

With our SEO specific and user
friendly website development, we launched AB Corp’s website with huge success.
Within a month AB Corp had amassed a huge number of organic traffic and
genuinely interested businesses. Moreover, website presence started giving them
leads which were until now only available through offline sources, thus,
boosting their sales and revenue. Here are some important statistics;

15
Day Delivery Time

50+
Pages in Website

3
Different Content types (Video, Text, Images)

20%
increase in revenue

For more details on this project
you can connect with our customer support or sales team at sales@sgintellect.com, and info@sgintellect.com alternatively, you
can also call on our number or request a call back. Get your website designed
and developed, and launch it in front of a global audience with our Website
Design & development services.

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