SUNSILK COLLABORATES WITH PAKISTANI FASHION GURUS FOR SPECIAL COLLECTIBLE BOTTLES

PFDC organized and held the 4 day event SUNSILK FASHION WEEK in Lahore in collaboration with the lead sponsor SUNSILK. The glamorous fashion week started on 26th April upto29th April 2013 it was witnessed by large crowd.

The top designer from Karachi and Lahore showcased their design on the same platform. The spot light focused on all the four kingpins of the fashion industry present for Q/A with the media at RED CARPET preceded the extravagant fashion presentation, where models walk out in collections of the top designers that determine fashion trends for Summer/Spring 2013.

It was in fact initiative of main sponsor SUNSILK in collaboration with the fashion pundits of Pakistan for their fashion edition and sponsoring the mega fashion event of the country. It is a ground breaking step that can play a pivotal role in projecting a positive and sanguine image of Pakistan on a global platform.

Apart from the showcasing of the designers collection, a new segment was introduced in PFDC 2013, the showcase of special SUNSILK COLLECTIBLE BOTTLES in the SUNSILK lounge on the red carpet during the prestigious event. This particular idea was floated by CATALYST PR & MARKETING to collaborate with the fashion pundits for the special collectible bottles. The kingpins of Pakistani fashion industry designed each of the bottles comprise diverse specification and distinctive features which was unveiled everyday during the entire four day event in the most opulent and lavish style.

COMPREHANSIVE DETAIL OF SHOWCASE OF SPECIAL SUNSILK COLLECTIBLE BOTTLES AT PFDC EVENT ON DAY TO DAY BASIS

(DAY 1)SUNSILK “SOFT & SMOOTH” BY MARIA B

Day 1 of the PFDC SUNSILK FASHION WEEK marked the unveiling of SUNSILK “Soft and Smooth” fashion edition by none other than the undisputed queen of Pakistan’s fashion industry MARIA BELAL, a graduate of Pakistan school of fashion design, MARIA B has rocked the catwalks with her hip and glamorous designs, not only in Pakistan but also in Paris. Her design for SUNSILK FASHION EDITION displays her elegance and 30 years of experience in the fashion industry. Finally MARIA B says.

“MY BOTTLE IS BOLD, HAPPY AND FULL OF SHINE.”

(DAY 2)SUNSILK “HAIR FALL SOLUTION” BY HSY

Day 2 of PFDC SUNSILK FASHION WEEK marked the unveiling of SUNSILK “Hair Fall Solution” Fashion Edition by the most stylish fashion icon and “King of Couture” HASSAN SHEHERYAR YASIN. A graduate of PSFD and an affiliate of La Chamber Syndicate De La Couture Parisienne France, HSY”S design for SUNSILK FASHION EDDITION defined his philosophy of elegance, glamour and style. HSY explains his design in three words.

“GLAMOUR, MOVEMENT, SHINE

(DAY 3)SUNSILK “THICK & LONG” BY MAHEEN KARDAR ALI (KARMA)

Day 3 of PFDC SUNSILK FASHION WEEK, SUNSILK FASHION EDITION “THICK & LONG” designed by the brilliant MAHEEN KARDAR ALI of KARAMA was unveiled. A graduate of the prestigious Pakistan School of Fashion Design, MAHEEN’S SUNSILK fashion edition projects her creativity, excellence and dedication towards her work.

Together with her creativity and acute work ethics MAHEEN ALI has created an outstanding and exceptional design for SUNSILK Fashion Edition, which perfectly sits the theme.MAHEEN KARDAR SAYS

“MY SUNSILLK BOTTLE IS INSPIRED BY THE FEMININE, TRENDY, CONFIDENT AND CONTEMPORARY. KAMRA WOMEN WHO LOVES TO STAND OUT AND SHINE”

(DAY 4)“SUNSILK BLACK SHINE” BY SHAMOON SULTAN (KHAADI)

The master of woven fabric in Pakistan and abroad, SHAMOON SULTAN of KHAADI will be unveiled his special SUNSILK Fashion Edition at the Red Carpet of PFDC SUNSILK Fashion Week Day
4. A graduate of Indus Valley School of Arts and Architecture, SHAMOON’S design for SUNSILK is a dazzling mélange of Yummy colors, full of happiness and textures. SHAMOON EXPLAINS HIS DESIGN.