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Influence Marketing is one of the hot topics in the online world. We’re introducing to you today the first part in our series on this marketing strategy. In that all-too familiar battle for online users’ attention, influence marketing can provide companies with a real edge.

When it comes to content marketing, companies address their target group with relevant content instead of generic sales messages. Textbroker founder Jan Becker-Fochler tells us what matters here. Since 2005, he has been an expert in web content and has now summarised the most important factors in achieving success.

Good keyword research consists of hard work, a touch of technology and a good deal of thinking. The first step is, therefore, to get that grey matter in gear. Think about what the purpose of your site actually is, what do you want to offer, and what do you want your users to do on your site?

We have already shown you a couple of tools which should help you come up with ideas for creating, as well as managing, your content. That was just the tip of the iceberg, though, as there are countless tools out there just waiting to help save you precious time when it comes to your content responsibilities. In the following article, we’ve got 5 small, but particularly practical aids which will help create, establish and distribute content.

Self Service

Why Content Marketing

With digital information now accessible nearly everywhere, consumers are more informed than ever before. The onus is now on businesses to provide quality content to gain their potential customers trust. Businesses that have adopted content marketing are creating educational, entertaining, and valuable content.