Startup Founder 101: Who is your Customer?

At Start-up Founder 101, aspiring and early-stage startup founders can hear candid talks by successful local mentors, learning the best practices, strategies, and mistakes to avoid.

This talk will focus on the basics of how to identify who are your customers, how to size the market and identify competitors.
Do competitors matter and why? How do you define your competitive landscape?
How do you identify and interview potential customers? What are some tactics for effective surveying?

Liz Gasser leads strategy and corporate development activities across Qualcomm Technologies' portfolio of emerging businesses. Works with executive management to identify and pursue promising new opportunities, including via M&A.

Tickets

Who should attend?

Aspiring founders looking to launch a company

Early-stage founders looking to build a more succesful company

No service providers please!

Typical discussion topics include;

The elements of good and bad startup ideas

The first steps to starting up, including market research and more

How to define competitors

And much, much more.

At the end of the session, there will also be a short audience Q&A session, and several attendees will also head to a local restaurant or bar to socialize.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,563 companies, which have created over 15,000+ new jobs. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide. Learn more at www.FI.co.