The State of Georgia

The State of Georgia sits at the intersection of tradition and the New South. When Iconologic was commissioned to re-imagine the Georgia Peach for a new century, I wanted to create an emblem that honored Georgia's storied State Fruit, but departed in style from the trappings of the Old South. What emerged was a peach that's clean, new, and reflects the modern, vibrant experiences that visitors and businesses can create in Georgia.