This lanolin-based, highly pigmented Clown White Lite provides maximum whiteness, but can be used sparingly and still maintain full coverage and easy application. The smooth, whipped Clown White Lite formula was pioneered by Mehron over two decades ago. When it comes to whiteface makeup for clowns, there's nothing that compares to Mehron Clown White except Clown White Lite, with the same whiteness as in the original.