What is IAB Europe?

IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment.

@IABEurope

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.

The media industry is changing and while global markets are evolving in different ways and at a different pace, every market is becoming more dynamic and more complex. Against this background, a pan-European multi-stakeholder organisation such as IAB Europe is pivotal to developing the industry's understanding of the issues and opportunities change brings. The IAB Europe Programmatic Trading Committee is a good illustration of this; fostering collaboration between publishers, agencies and technology providers to inform and educate the market across Europe. AppNexus

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