The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment

In their previous book, The Balanced Scorecard, Robert Kaplan
and David Norton unveiled an innovative "performance management
system" that any company could use to focus and align their
executive teams, business units, human resources, information
technology, and financial resources on a unified overall
strategy--much as businesses have traditionally employed
financial management systems to track and guide their general
fiscal direction. In The Strategy-Focused Organization, Kaplan
and Norton explain how companies like Mobil, CIGNA, and Chemical
Retail Bank have effectively used this approach for nearly a
decade, and in the process present a step-by-step implementation
outline that other organizations could use to attain similar
results.