Why Apple’s Big iPhone Event Today Won’t Include Much Talk of China

China may be the brightest spot in Apple’s business, but the country clouds its very public fight with the U.S. government over a mass murderer’s locked iPhone.

Today, Apple CEO Tim Cook is widely expected to unveil new iPhones at a flashy event in San Francisco: smaller-screen gadgets meant to replace its candy-colored iPhone 5Cs from two years ago.

He’s also expected to discuss encryption, the security feature at the heart of the company’s battle against a Justice Department order to help unlock an iPhone used by one of the terrorists in December’s deadly mass shooting in San Bernardino, Calif.

Even though the world’s most populous country is a big deal for iPhone sales, Apple’s actions to enter the Chinese market — like conforming to China’s WiFi standards and placing data centers there — complicate its battle with law enforcement here.

Apple has said it must stand up to the U.S. government in the San Bernardino case or it will heighten the risk to privacy and safety of customers in authoritarian countries. But the U.S. has questioned whether Apple hasn’t already compromised some principles to protect its all-important Chinese sales.

How important are Chinese iPhones sales to Apple? iPhones are the cornerstone of Apple’s business, generating two-thirds of all its revenue last fiscal year, and the company is counting on China as the source of its greatest potential growth. In its last fiscal year, revenue in China rocketed 84 percent, while it grew just 17 percent in the U.S.

China’s magnitude for Apple grows when you look at the company’s prospects elsewhere. Outside China, consumers are tending to hold onto their iPhones longer, skipping the company’s yearly replacement cycles. As a result, Apple is forecasting its first sales decline in more than a decade during the current quarter.

But to reach that white-hot Chinese market, Apple made some choices that critics questioned for potentially forcing Apple to turn a blind eye to government snooping by Xi Jinping’s Communist regime.

Six years ago, Apple tweaked iPhones for Chinese sale to support the country’s homegrown WiFi standards, after earlier releases were crimped by their ability to connect to mobile networks only. Two years ago, Apple moved Chinese customers’ data to storage facilities inside the country operated by state-run company China Telecom, after state television characterized the iPhone as a national security risk.

Liz Maida, the CEO of cybersecurity company Uplevel Security who has worked with Chinese data centers, noted that neither move necessarily compromises data protection. But both add points along the chain that wrest away some of Apple’s control.

The Chinese WiFi standard, for example, is widely understood as a trade discrimination tactic, designed to protect the Chinese hardware-component makers that build the parts that run that standard. “But there are concerns that if you designed your own standard, you can build in your own security loopholes,” she said.

Apple declined to comment for this article beyond its previous statements on the subject.

The company has rejected the FBI and Justice Department’s claims its moves in China were intended as special accommodations. The data at the China Telecom centers is encrypted, just like the information on the San Bernardino shooter’s phone, so even though it is being stored at a government-run center, the Chinese government can’t simply peek into it.

“It is my understanding that Apple has never worked with any government agency from any country to create a ‘backdoor’ in any of our products or services,” Craig Federighi, Apple’s senior vice president of software engineering, declared in a court filing last week.

In another brief, Apple said it uses the same security protocols everywhere in the world and follows the same standards for responding to law enforcement requests, no matter the country.

In fact, Apple’s most recent transparency indicates the company is more accommodating to U.S. law enforcement requests than China’s. In the first half of 2015, Apple disclosed data for 81 percent of the 971 requests by U.S. authorities; Apple provided data in only 29 percent of China’s 24 requests.

But Apple’s fight against the U.S. government raises the stakes for its business in China, said Rob deBrauwere, a lawyer who helps head the digital media practice at law firm Pryor Cashman. Apple is fighting the U.S., where civil liberties are strong, partly to avert sliding down a slippery slope in countries like China.

“If the perception is Apple allows governments and other agencies to hack into people’s devices, because China’s an authoritarian state, people have an even lower expectation of privacy in general,” deBrauwere told TheWrap. “Any interference in that could be a significant factor in their decision to buy their devices.”

Who's Who in the Apple Vs. FBI Feud (Photos)

Tim Cook

Apple's CEO sparked headlines by refusing to help the FBI unlock an iPhone linked to a deadly mass shooting, shining a spotlight on a long-simmering tension between protecting either digital privacy or public safety from attacks

Getty Images

Syed Farook and Tashfeen Malik

The couple killed 14 people in December's mass shooting in San Bernardino, Calif. Using a warrant to searching a car linked to the husband, Farook, law enforcement discovered a passcode-protected iPhone. They want to bypass security blockers to peek into the phone's data for clues about associates or possible future attacks.

U.S. Government

James Comey

The FBI's director defended the agency's request that Apple help crack the shooter's iPhone, saying investigators wouldn't be able to look survivors in their eyes if the FBI didn't pursue the lead.

Getty Images

Eileen M. Decker

The U.S. Attorney for the Central District of California, Decker is the top Justice Department official fighting on behalf of the FBI in court. Decker said the court's order would help investigators uncover the motives behind the attack. “We have made a solemn commitment to the victims and their families that we will leave no stone unturned," she said.

Department of Justice

Donald Trump

The Republican presidental candidate seized on the standoff pitting Apple against national security interests, calling for a boycott of the company until it helps unlock the phone.

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Edward Snowden

The former intelligence contractor, who leaked documents in 2013 that exposed warrantless government surveillance, called the face-off "the most important tech case in a decade" and criticized the FBI for creating a world where Apple protects citizens' rights, rather than the other way around.

Praxis Films

Sundar Pichai

Google's CEO, who is instrumental in the world's other major smartphone operating system besides Apple's, was the first major figure in Silicon Valley to express support for Cook. He said requiring companies to enable hacking of customer devices and data "could be a troubling precedent."

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Mark Zuckerberg

The CEO of Facebook, the world's biggest social network, said his company was “sympathetic” to Apple. “We believe in encryption,” he said.

Getty Images

John McAfee

The anti-virus software businessman, who is known for his own tangles with law enforcement, said he and his team of hackers would break into Farook's iPhone for the FBI at no charge, to eliminate the need for Apple to develop another way in. "I would eat my shoe... if we could not break the encryption on the San Bernardino phone," he said.

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Apple and the U.S. government are facing off over a killer terrorist’s locked iPhone. Here are the main figures in the case

Tim Cook

Apple's CEO sparked headlines by refusing to help the FBI unlock an iPhone linked to a deadly mass shooting, shining a spotlight on a long-simmering tension between protecting either digital privacy or public safety from attacks