moneypenny

According to an anonymously-sourced report from The Information, Facebook is working on their own entry into the virtual assistant market. Unlike Google Now, Siri, and Cortana, however, early indications are that Moneypenny—the current name used internally to refer to Facebook's offering—could be more service-oriented than the machine-driven, contextually-aware competition.

It is expected to be integrated with Messenger, but it would likely be a waste if it were not a part of Facebook's web and mobile interface as well.