﻿The long-time teaching duo of General Assembly's 10-Week Digital Marketing course is back to teach another special workshop. The workshop materials are based on experience of their combined backgrounds of working in the e-commerce and digital space at companies including BeachMint, Time Inc, Match.com and working with clients including W Magazine, J. Mendel, GLAMGLOW, Saatchi Art, and more. ﻿

DATE: Saturday, December 6, 2014TIME: 10am - 3pmWHERE: Real Office Centers (ROC), 604 Arizona Ave, Santa Monica, CA 90401WHAT: Search and social media are the two pillars of digital marketing, and the most successful marketers have learned how to effectively merge these two fields. This two-part workshop covers the latest advanced topics and techniques for both search and social media, including both organic and paid strategies.EVENT HASHTAG: #searchandsocial

TRINA'S BIO:Trina Albus is a digital technology strategist with 18 years of professional experience, including 9 years in social media. Before founding Magenta, she worked at Price Waterhouse, Discovery Communications, Time Inc, and BeachMint. She balances her time running the agency, teaching social and digital marketing workshops and courses at General Assembly, and presenting at conferences, including the Lucky Magazine Fashion and Beauty Blogger (FABB) Conference.

Trina is very active in the Los Angeles tech community, serving as a mentor at Launchpad LA and as an advisor to start ups. She is a contributor to Financial Times Press book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking.

﻿CORINNE'S BIO:﻿Corinne Crockett is the Sr. Manager, Online Marketing- People Media at Match.com. Innovating at the intersection of marketing and technology, Corinne specializes in user acquisition. She gives new life to businesses, whether they're early stage startups or leading corporate companies.

Corinne also teaches workshops and courses at General Assembly, including a 10-week Digital Marketing Course. Previously Corinne worked at BeachMint, a social commerce startup, and Slingshot Labs, a web incubator owned by News Corp. As a UCLA alumni, Corinne is committed to enhancing the tech community in Los Angeles.

PREREQUISITES:We recommend familiarity with managing social channels for at least one brand, and experience with setting up and managing search marketing campaigns.

TESTIMON﻿IALS:“I took the Search & Social workshop taught by Corinne Crockett where I got more information in one session than in an entire week at Social Media Week. She packs in a ton of information and dives deep with the intricacies of how things work. It's a lot to take in, but it's taught in a way that, with a base-level understanding, you can get in the trenches of the information quickly and absorb it through her detailed explanations and real-world examples. Corinne is thoughtful, articulate and teaches universal concepts in a way that can also easily be applied to any brand, from start up to household names. Corinne took extra time with me outside of the class to review concepts I wanted to get more information on – she continues to be an invaluable professional resource for me. If you have the opportunity to take a course with her, don't hesitate, the returns will be infinite.” - Jordana R., Saatchi LA, Los Angeles

"B R A V O Trina! The session was incredible! Not only did you present an enormous amount of information, but you framed it in both a strategic and tactical way. So helpful when trying to get clients to embrace social media more fully. I really marveled at how you were able to keep the information compelling for seasoned social media managers and yet digestible for less experienced attendees." - Cinnia F., Los Angeles

“Trina is the most informed on the subject of social media of anybody I've ever encountered.” - Chad R., New York City

"You can tell Corinne really cares about your work and that you are getting the results you want. She kept me motivated when I was having a rough time due to a change in direction of my business. As a result, I created a great marketing gameplan for my business, so I can attest that her teaching produces useful, tangible results." - Ami M., Los Angeles

"Corinne crammed a ton of information while keeping it lively and interesting, and I left class with new tools to implement right away." -Alex G., Los Angeles