“To establish that goal, the show’s team hired local social-media agency Miami Social Marketing for on-site, real-time coverage on Facebook, Twitter, and Instagram. At the exhibition, community partners, sponsors, brands, and service providers lined up side by side. The Miami Marlins baseball team, a community partner, installed an interactive playing field supplied by nearby exhibitor Turf Tech Pros: Visitors could go to bat with Marlins brand ambassadors or participate in prize giveaways.”