Isis rebranding their mobile wallet service to distance themselves from militant group of the same name

Try doing a Google search for ISIS and you’re bound to find 2 very different results. One of which is Isis, an NFC-based mobile wallet provider going head-to-head with Google Wallet, while the other, ISIS (all caps), is an acronym for the Islamic State of Iraq and Syria, a militant group making headlines recently for their unspeakable violence against their people. Yeah. Not exactly the name you want people to associate with your budding mobile payments business.

Isis CEO Michael Abbot announced today that they’ve officially made the decision to rebrand their company to something with a less negative connotation. Although an official name hasn’t been revealed as of yet, Abbot mentions they’ll have more to share in the coming months. We’ll be sure to keep you updated, and commend Isis for their decision, these sorta things are never easy.

I bet the terrorists threatened to sue them. Even those folks don’t want to be associated with this kind of BS.

The fact that VZW and others blocked competing payment systems should be enough to get the FTC after them.

Fred Marshall

Hahaha! That’s what you get ISIS!

Timothy Anderson

Why would they change it? I see little difference ;-)

Thomas Jefferson II

They should rename it:
A Light, Quick And Easy Dollar Assignment.
Surely that acronym can’t be bad…

Havoc70

Both suck just as bad as the other so what difference will a name change make.

Trent

Haha I knew this would happen. I won’t support it though no matter what it’s named.

Carlos Bailey

They should change the name because they suck…

Tim Countis

As I Google fan boy and wallet user, I have to admit I like Isis on my ATT moto x. I use gwallet and isis regularly depending on the situation. I don’t like that they blocked gwallet for some carriers, but Google seems to have solved this with KitKat. Honestly Isis is a decent service, with a very unfortunate name…

ªAS|YOUTH|IA

Change the name? You would be better off closing your doors

renGek

The militant isis is probably less evil. /s but not by much.

dhinged

I wonder how many militants signed up to buy a phone rather than join the army they intended to.

Delmar

Solid as a rock, that sounds like we build houses in Iraq… god I miss arrested development

Alex Alexander

If it was is Apple, there would be already a sue.

daniel

Awkward

AGx

They should just call it FTC (F* The Consumers).
Wait, that’s taken isn’t it?

monkey god

LOL, i’ve been hearing that name on the news all the time lately. I was like wtf did ISIS do now?

burgosma

ISIS or ISIL (the militant group) is actually changing its brand also.