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What is a product launch roadmap?

A product launch roadmap is a visual communication tool that illustrates how a new product will hit the market. It crosses all teams involved – from product, development, marketing, and sales. It outlines all tasks required to ensure that pre-launch, launch and post-launch tactics are successfully executed.

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Milestones

Highlight major dates and initiatives with roadmap milestones.

Agile-friendly

Roadmaps aren’t always on a timeline. Organize by theme, team or status.

Resourcing

Visualize how resources will be allocated by assigning roadmap items to specific people or departments.