For business development professionals - find complimentary sites with healthy business metrics to reach out for partnership deals.

You can look for sites that:

are in a specific category

are growing quickly, based on unique visitor growth

get search traffic from a specific keyword

are in a specific language

have visitors in a particular country

fall in a specific Alexa Rank range

have a certain level of unique visitors, visits, or pageviews

Start your search by entering a root keyword or choosing a category.

Click Find Sites and we’ll generate a targeted list based on your keyword or category.

Based on the root keyword example, shoes, we now have a relevant list of sites that we can filter. Once you have the list you want, you’ll also be able to export it all later.

For Marketers and Growth Hackers: Using Site Screener for Competitive Analysis

At this point it’s probably useful to add some context to illustrate how you can use Site Screener to discover ideas for growing your business.

Imagine you’re coolshoes.com, a US startup that wants to understand how best in class shoe retailers perform on the web. You can filter your list based on several criteria to hone in on certain aspects of a site or strategy that is important to you.

For instance, say you want to drive more traffic to your site.

You can filter your list of search results by Unique Visitor Growth to see the list of the fastest growing sites relating to shoes.

However, you’ll probably also only want to look at those best in class sites who have a high Alexa Rank. Set your filters to what you consider relevant ranges and click Update Results.

Now you have a targeted list of sites that meet your criteria: high Alexa Rank and unique visitor growth (in this case, between 0%-50%).

Pro Tip: Filtering by multiple criteria, like Alexa Rank AND Unique Visitor Growth, can help narrow the results to the sites that are most meaningful to your pursuits.

You can add additional filters to this list, but let’s review how you might use the information here to drive more traffic.

We see that drmartens.com is performing well. It ranks in the top 25,000 of sites globally and has grown its unique visitors 46% over the last 90 days. So what is working for them?

You can learn from drmartens.com strategy by clicking on the site link to view drmartens.com's Site Overview page. Here you can preview the site’s engagement metrics, top keywords from search engines, and more.

The next step might be to create a Site Comparison between your site, coolshoes.com, and drmartens.com to view traffic source breakdowns. That way you can see what channels stand out and drive the most traffic.

For example, in the graph below we see that Dr. Martens is getting 58.41% of traffic from search. We can infer from this that Dr. Martens is probably focusing a lot of resources on SEO and seeing results. You might consider running an Alexa Site Audit on coolshoes.com to identify areas where your site can be optimized to drive more search traffic as well.

This is just one example. Investigate high performing sites individually and think about what they are doing right. Then consider how you might apply some of their successful strategies to your own.

For Influencer Marketing: Using Site Screener to Discover Marketing Partnerships

Site Screener can also be used to identify marketing partnerships and influencers. For example, say you are a marketer for a clothing line and you’re looking to connect with industry influencers who would be willing to sponsor your brand on their site.

You can use Site Screener to search for popular influencers, like fashion bloggers, and create a list of potential partners to connect with.

In the Site Screener tool, you could start your search with the root keyword phrase fashion blog. Click Find Sites to generate your initial list.

Then you’ll probably want to filter for up-and-coming bloggers, who probably rely on partnerships to monetize their site. To do this, adjust the Alexa Rank filter to include somewhere around 100,000 and up.

You’ll also want to target influencers who get a good amount of unique visitor traffic each month, so set your Monthly Unique Visitor filter to 10,000-500,000 to start.

Click Update Results and your list may look similar to the one on the right.

At this point you can further investigate the demographic breakdown of these sites or create Site Comparisons to view performance over time. Ultimately, you can confirm whether or not the influencer’s audience is the right fit for your brand. Then, you can start building relationships, pitching your line, and placing your product.

For Sales and Business Development Pros: Using Site Screener for Prospecting

Site Screener also makes it easy to identify qualified leads faster. For example, imagine you’re a sales professional drumming up leads for a SaaS company selling a project management app. Your target customers might be medium sized companies who manage a portfolio of clients and need to track billable hours. Using Site Screener, you can generate a list of targeted leads who fit this criteria.

We’ll start the search by selecting Filter by Category. Next choose the category or categories of site you’re interested. In this case, you could start with medium-sized creative agencies who often do work for many clients at a time.

Within each category, select the subcategories you feel are relevant to your search. Sites may fall in multiple categories. Some examples might be:

Business and Industry > Design > Marketing and Advertising

News and Media > Publishing > Journalism

You can experiment with filters to find the mix of results that is most relevant to your needs. You’ll also want to pick an Alexa Rank Range that suits medium sized sites (for example, 100,000-1,000,000).

Once you’ve chosen your category and subcategories, click Find Sites. Depending on the subcategories you select, your top results will vary. But they may look something like this:

Here we see a creative agency directory site, a sales and marketing consulting company, and a sales and marketing agency for the consumer packaged goods (CPG) space.

You can filter your list further to only include sites that have over 50,000 unique visitors, sort by growth rate, or any other criteria that align with your business objectives.

Once you have a list that is relevant to your outreach goals, click Export to download a CSV with all the specs for each site result. You can manipulate the data further or import it into your CRM for outreach.

Conclusion

In short, market research and prospecting can be time consuming. But with Site Screener, you can identify leads and viable business opportunities more efficiently. Filter and sort your custom list, then export the results to incorporate into your workflow. Whatever your need, Site Screener makes it easy to narrow the web to a selective list of sites that are worth keeping an eye on.