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In the article he describes the 'best way to make coffee at home,' stating: 'the French press should not be on a burner, transfer the coffee to a thermos. Drink it within an hour or two, at the max.'

Although it is at odds with how Starbucks make their coffee in their stores, using an industrial machine, it could be a clever promotion on Mr Schultz's part - Starbucks sell the coffee presser on their website for $19.95.

Mr Schultz grew up in the Brooklyn projects and went to college on an athletic scholarship.

He then worked in sales for companies before going to work at the tiny Starbucks company.

He ended up buying the company and building his idea into the multibillion-dollar Starbucks brand.

Starbucks currently has more than 5,500 coffeehouses in over 50 countries.

In 2006, Forbes magazine ranked Schultz as the 354th richest person in the United States, with a net worth of $1.1 billion.

According to Technomic, Starbucks is now no 3 in the biggest selling restaurant food chain in the world, only falling behind to McDonalds's and Subway.

Last year its sales went up by 39 per cent since 2006 and it took $9.8 billion last year.