Food is a necessity, a satisfaction and it's very personal, however do you sometimes wonder where the steak, sausage or burger you are eating comes from? Personal satisfaction reflects ethical decisions, and private concerns can be very political in nature. Each of us ought to decide what we want to eat. But responsible consumption is something that an increasing number of people demand. Then again, they need information on which to base their decisions. How can normal consumers understand the global impact caused by their meat consumption? How many people realize that our demand for meat is directly responsible for clearing the Amazon rainforest? Who is aware of the consequences of industrial livestock production for poverty and hunger, displacement and migration, animal welfare, or on climate change and biodiversity?

This publication sheds light on the impacts of meat and dairy production, and aims to catalyse the debate over the need for better, safer and more sustainable food and farming.