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Social Games are interactive games played between their friends and family. Compared with traditional PC games, console games and online games, social games are more popular, interactive and easier to keep people talking. In other words, social games are a game form which has become part of peoples daily life. With swift growth of the social game industry, various social gams are emerging, the competition is rising, and gamerss tastes are constantly evolving. Against this context, how to sustain innovation and make leading social games has become a common challenge facing the whole industry! At this session, Mr. Shaofei Gao discusses his way of innovation in social games.