Fort Worth Modern Starts Instagram Pilot Program

Following an Instagram program he admired at the Metropolitan Museum of Art in New York, Texas-based photographer Olaf Growald is helping launch a version of the photo-sharing initiative at the Modern Art Museum in Fort Worth, and the museum is calling it “#emptymodern.” The profile-boosting pilot program starts on the morning of October 6 and will take advantage of the museum’s off day (a Monday, of course); ten Instragrammers from various backgrounds and professions are invited for each round, and “…the participants have the opportunity to venture through the Museum and grounds unimpeded.” Their Instagram posts will carry the tag “#emptymodern @themodernfw.”

A new group will be invited each month, and “the goal of this initiative is to showcase new perspectives on the Modern to the public, grow #emptymodern and Modern followers, as well as support our participants as they build their followers.” In the spring (exact date TBA) the Modern will host an #emptymodern meetup for the public.