Welcome to the Q4 2018 Marketing Newsletter!

The 2018 Marketing and 2019 Marketing calendars outline proposed promotion dates and other planned marketing activities. Below is information on available program resources, upcoming promotions, and other relevant program information.

Heat Pump Water Heaters

The Heat Pump Water consumer awareness campaign wrapped up on September 30 with stunning results. During the 8-week campaign, the 30-second spot was viewed more the 6.9 million times on YouTube and DynAdmic ad network and garnered more than 17 million impressions. What’s more, the campaign drove a 2.5x increase in referrals from HotWaterSolutions.org to utility websites.

The full campaign report is available here. The video is available for utility partners to customize and use. Please contact Kyle Stuart for more info.

Ductless Heat Pumps

Recently, NEEA sent utility marketing and program staff a list of addresses that identifies homes that are suitable for a single-head DHP in their respective utility service territory. We also provided customizable direct mail and digital banner files to support utilities as they develop their own targeted marketing outreach to customers who may benefit from a DHP install. Please contact Kyle Stuart with any questions about these materials.

Home Efficiency Forum 2018

Home Efficiency Forum had another excellent year. We appreciate everyone who contributed to the event and it was great catching up with everyone that was able to join us in Boise. We had over 90 attendees that were able to make valuable connections, learn new things, and help shape the future of residential new construction.

High-performance HVAC

The High-performance HVAC program seeks to encourage the adoption of highly energy-efficient HVAC technology. Currently, the combination of technologies that meet NEEA’s specification are Very High Efficiency Dedicated Outside Air Systems (VHE DOAS), which separates the heating and cooling from the ventilation. The highly efficient heating and cooling is coupled with a highly efficient heat recovery ventilator (HRV).New case studies are available demonstrating the potential energy savings of the system in different applications. The case studies are available for distribution; content for blogs, newsletters, and emails are also available.

Audience Research Preparing to Get Underway

The Window Attachments, Commercial Code Enhancement, and High-performance HVAC programs are currently planning to conduct audience research, predominantly with technical audiences, such as engineers, designers, and architects, and secondarily with financial decision makers, such as owners, managers, and developers. Window Attachments and High-performance HVAC will leverage the BetterBricks market research online community (MROC) to ask questions and facilitate discussions. The research will seek to understand triggers for windows or HVAC retrofits, perceptions of the technologies, information sources, and messaging.

Commercial Code Enhancement will conduct both qualitative and quantitative research through a digital survey, in-depth phone interviews, and in-person focus groups. Some of the key objectives of the research is to understand: 1) how the target audience learns about and prepares for code change, 2) the audience’s preferred training and education methods and sources, and 3) the state of current information sources and code change process involvement by audience.

The research efforts are being planned for Q1 and Q2 of 2019, the findings from the research will be available by Q3 2019, and the results will be shared in a marketing newsletter. For more information on the audience research being scoped, contact Natalie Fish.

Luminaire Level Lighting Controls:

The LLLC utility toolkit has templates available that you can customize to describe the benefits of luminaire level lighting controls to your customers. Templates include an infographic, FAQ and informational flyer, with building-specific one-pagers focusing on the benefits of LLLCs in hospitals, office buildings and schools available in early 2019. If you would like assistance with customization or have other requests, please contact Carol Lindstrom.

NXT Level Lighting Training:

The NXT Level 2 lighting training launched in the Puget Sound area, with 16 NXT Level 1 designated trade allies attending an all-day in-person workshop on Nov. 1. This workshop is the first step for trade allies interested in obtaining the NXT Level 2 designation and is followed by the completion of interactive online webinar contentand field assignment exercises. Utilities around the Seattle area attended the workshop to provide opening remarks and highlight their programs.

The NXT Level 2 training will continue to rollout across the region throughout 2019 and is free and available to all trade allies who have completed the NXT Level 1 designation.

Resources & Upcoming Events

Ductless Heat Pump Image library:The DHP image library was updated in December 2017 and includes a large selection of installation, lifestyle and product imagery free for our partners to use in their marketing and communications efforts. The password is Ductless4Life.