Nestlé Chief Paul Bulcke Takes a Global View

From Peru to Pakistan, Bulcke has helped build Nestlé into the world’s largest food and beverage company. Betting on nutrition and health.

When Paul Bulcke was named CEO of Nestlé, the world’s largest food and beverage company, in 2008, his brief was clear: Don’t mess with success. Yet Bulcke, 60, who joined Nestlé in 1979, didn’t see himself as merely a caretaker for the Swiss company, which sells an eye-popping 1.3 billion products a day. Instead, he has been gently tweaking Nestlé’s portfolio of more than 2,000 brands to boost profitability and further the company’s transformation into a leader in nutritional health.