Cost-Efficient Email Marketing Services for Your Subscriber List

An email marketing service is a great tool that allows you to create enticing email newsletters, curate content that appeals to your audience and engage with your readers on a more personal level. While many of these services offer free plans, the majority of the free options limit the number of subscribers, or people who signed up to receive your email newsletters, you can have on your mailing list. Whether your subscriber list is around 100 contacts and still growing or you already have over 1,000 subscribers, we’ve got a list of the most budget-friendly email marketing services for every subscriber list, all of which offer unlimited email send outs every month, meaning you can send as many emails as you’d like.

Those with a subscriber list of 100 or less will appreciate Mad Mimi, which has a free plan that allows you to send an unlimited number emails a month to up to 100 subscribers. When you first create an account, the service will prompt you to upload your contact list, which it refers to as audience members, by either entering one at a time, or uploading a form that contains your full email list of subscribers. In addition to customizable templates, Mad Mimi also gives you the option to add surveys to your newsletters, which can generate feedback as well as help you get to know your subscribers better. As with most email marketing services, it provides you with email campaign analytics that includes things like how many bounce backs your newsletter had, how many people were engaged and how many people unsubscribed. A really helpful tool that Mad Mimi features is the ability to select two different email newsletter and do a side-by-side comparison to get a better idea of what type of content interests your audience the most. Although it does allow you to add your own HTML if you wish to do so, it’s not the most user-friendly platform. As such, this service is better suited for someone who wants to use and/or customize premade templates.

If your subscriber list isn’t as small as 100 contacts, but isn’t all that big either, MailChimp is a great option to consider. For $10/month, you can send an unlimited number of emails to as many as 500 contacts. A really great feature of this service is the ability to add sign-up forms to both the pages on your website as well as your social media channels, which is an easy way to help you increase your reach as well as your number of email subscribers. MailChimp also has a handy collaboration tool, which allows you to send your campaigns to people who you’d like to edit or proofread them before you send them out to your subscriber list. Its A/B split campaign feature is a great way to segment your subscriber list and curate different types of content to different audiences. And we especially love MailChimp’s subject line tool that can help you create the perfect subject line for your campaigns, and in turn, help to increase your open rates. Its in-depth analytic reports help you know which subscribers open your campaigns, which subscribers actually click on links in your campaigns and what type content is getting the most clicks.

GetResponse gives you 1,000 subscribers and unlimited email sends for just $15/month — and it includes a 30-day free trial. You can choose if you’d like to send each newsletter to your entire contact list or select particular individuals by creating segmented lists, which give you the ability to divide your subscribers up based on things such as particular interests, newsletter activity or other demographics. It also hosts a great HTML editor if you prefer to use your own coding instead of building a template or customizing one of its premade templates. The analytics chart details percentages of your open rates for each and every campaign you send out as well as a percentage of the number of subscribers who clicked on links in your newsletter, including the day and time that they clicked on those links.

If you’re looking for an email marketing service for more than 1,000 contacts that won’t cost you an arm and a leg each month, SimplyCast is the way to go. Regardless of if you have 2,500 subscribers or 10,000 subscribers, you won’t pay more than $44/month. Here’s how the plans are priced: 2,500 subscribers costs $24/month (or $14/month with the most basic plan), 5,000 subscribers costs $33/month (or $23/month on the basic plan) and 10,000 subscribers costs $44/month (or $34/month with the most basic plan). If you choose to go with the basic plan, you won’t have access to its premium templates or the option to use A/B split campaigns, which can come in handy, especially with larger subscriber lists. That said, if you just need the mere essentials for creating email newsletters, the basic plan may be best for you.

SimplyCast also allows you customize your plan based on the number of contacts you have in your subscriber list, which isn’t something you see with every email marketing service. For example, if you have around 3,000 subscribers, you don’t have to settle for a 5,000 subscriber plan because SimplyCast offers plans based on 500 subscriber increments (e.g., 3,000, 3,500 or 4,000). In addition, SimplyCast premium templates can be customized — you can change everything from color scheme to the number of columns — to ensure that you have the perfect design for your campaigns. Alternatively, you also have the option to use its advanced HTML editor if you’d like to code your own.

You can read more about what these email marketing services offer, as well as learn how to get started at our email marketing reviews.

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About Author

Jessa Barron

Jessa is a personal finance and lifestyle writer at NextAdvisor.com. Her writing has been published by The Huffington Post, Chicago Tribune, AOL.com, Elite Daily, American City Business Journals, Small Biz Daily and others. She has been interviewed by a number of news outlets, podcasts and other publications for her knowledge and expertise on everything from email marketing to consumer credit repair and debt management. Jessa graduated from Temple University, where she earned a bachelor's degree in Broadcast Journalism and Mass Media, and currently resides in San Francisco. Follow her on Twitter @JessaAdvisor.

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