CI

SYMBOL

Global circle

The new logo of Busan Biennale symbolizes the main ideas that art festival represents : locality, internationality, and communicability.

Global circle

BiennalePurple

Pantone 2747 C

C 94%

M 93%

Y 7%

K 0%

R 46%

G 48%

B 146%

BiennaleYellow

Pantone 3945 C

C 7%

M 2%

Y 86%

K 0%

R 255%

G 242%

B 0%

BiennaleGreen

Pantone 7739 C

C 72%

M 12%

Y 88%

K 0%

R 0%

G 166%

B 80%

BiennaleRed

Pantone 485 C

C 7%

M 95%

Y 89%

K 0%

R 237%

G 27%

B 35%

BiennaleBlack

Pantone Black C

C 82%

M 80%

Y 77%

K 62%

R 34%

G 30%

B 31%

LOGO

The logo also pictures a strong passion for artistic excellence and advancement. The symbolic value of the pictorial logo is enhanced by the simple but creative characters written in Korean and English.