Brylcreem

Brylcreem

Bringing Back A Classic.

The brilliantly classic hair cream had faded into oblivion before this rebranding effort helped make this nearly 100-year-old product relevant again. Positioning itself far from the campy "A Little Dab'll Do Ya" I created an entirely new visual identity system—everything from the packaging to print—for a modern, yet timeless look for a classic brand.

Brylcreem + Playboy

To reach a younger audience—and to align with another classic men's lifestyle brand—Brylcreem partnered with Playboy to create seasonal online style guides using Brylcreem as a featured product throughout. Fall & Winter galleries below.