This is partially true. While you're not going to be at the top in five minutes, you can see a great result in two weeks. My hubs seem to get more traffic over time. During that time I just crank out more hubs.

I will say no matter how good your hub, unless you promote it on another website and a lot, it takes like 3-5 days for the hubscore to start to develop. 24-48 hours after I publish hubs their are usually around 50-55 but most end up at 65+ after 1-2 weeks.

I honestly haven't found this to be the case. I often get clicks and purchases the same day I write the hub. Haven't been here long enough to know how hubs age. It would be great though, if they get better with age!

I've seen it vary tremendously. Some of my Hubs have garnered search engine traffic almost immediately, while some have taken anywhere from a few weeks to a few months to "suddenly surface". (And some die a quiet, undignified death.)

Don't have a CLUE how to MEASURE the "aging" but do know it's a pure dee pleasure to see a Hub suddenly showing numerous views after getting zip for a long period of time. When I see that on the "my account" page, I tell Pam,

I also think that there is probably a difference between hubs that are just written and hubs written with SEO and selling in mind. If you just write a hub and don't backlink in any way or optimize for keywords, it could take several months for anything to get going.

I've written several book reviews just because I liked the books and I have had no adsense clicks or purchases from any of them. On the other hand when I optimize and backlink, I've seen clicks and purchases the same day.

It varies, and sometimes can surprise you - as an example I had written a couple of articles about Michael Jackson's house being foreclosed. They were ticking along - couple of hundred views a week. When he died - 250,000 views in 3 days.

These are a couple of typical traffic patterns - of hubs that worked lol - The ones that did not work do not look like this.

Go to your goggle analytics account and see what search term they were using to find you. I would like to bet it was something that was in the TV news at that time and now isn't. MJ sent me hundreds of thousands for a couple of weeks, but then it died off................

At some of the last SEO conferences, Google has been talking about a "fast index" that runs alongside its traditional index.

The fast index gives a boost to fresh content, and so new pages will rank higher initially, and then tail off.

Alongside this is their traditional index, which ranks pages based on things like Page Rank and link anchor text, along with some on page factors like the title tags and headers.

The off page factors will take some time to kick in, since when you first publish a page, Google doesn't know about any backlinks, and on a site like Hubpages they may not be there yet. After it crawls all those pages, and finds all the links from your groups, tags, profile page, similar hubs, external linking like articles and blog postings, etc. which might take up to 30 days, you will find the hub coming back up in the rankings. This is what's sometimes referred to as "aging" where it really has little to do with the age of the page, but the fact that the links to the page have to be discovered by the Google bots.

So, work on links to your hubs, and you will find "aging" works for you, but if you don't then it will seem like it's of no value. I personally have seen this effect quite a bit on Hubpages, but the same thing happens on my other blogs as well.

And, as Mark points out, it really helps to have content about something people are actually searching for.

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