Really, really tweak your ride: the Unidrive has arrived

Not content with simply creating bizarre, high-end sports cars, Spanish automaker IFR Automotive has unveiled a steering wheel-embedded computer that can electronically alter the way in which a car performs. Dubbed the Unidrive, the touchscreen-driven device (which appears to have been in development for some time) will provide instant access to tweaking the valve timing, rev limit, ride height, ABS, and a variety of other car-nerd trivialities that only a true grease-monkey could really understand. The in-car end of the system will interact directly with chassis and engine functions, even allowing for unique states that can be tuned to individual driver's tastes. Currently the technology is poised to be employed in the company's forthcoming £75,000 (about $150,000) Aspid car -- no word on if this will make it into your next Escort. [Warning: read link is a PDF, and in Spanish]