Tuesday, July 17, 2007

Play Along At Home!

NBC also shared these cool bits of info for web heads!

Starting in late August fans of "The Office" will be able to deepen and enrich their entertainment experience with "The Office 360." Beginning with the launch of a special Dunder Mifflin corporate site, fans will be able to join and form new branches as part of an online job fair. Once branches are established, weekly tasks will be assigned from "Corporate." Tasks will mostly correspond to topics or events featured in the broadcast show, but will also include online-specific challenges such as creating individual branch logos or ad campaigns, completing online games and interacting with other Dunder Mifflin branches. Through continued participation fans can earn Schrute-Bucks for themselves and their branch, which they can use to decorate their virtual office as they climb their way up the Dunder Mifflin corporate ladder.

"Heroes 360" continues to evolve on multiple platforms this summer. NBC.com's YamagatoFellowship.org will offer a webisode documentary series exploring the legend of Takezo Kensei, Hiro's very own hero. On ActivatingEvolution.org, fans will uncover videos exploring Shanti Suresh, Mohinder's sister, and the mysterious virus that killed her. Astute "Heroes" viewers who visit NBC.com frequently, will learn more about the season two characters as they are slowly introduced throughout the summer through hints and glimpses of future plotlines. Since launching in January '07, "Heroes 360" has had nearly 200 million page views and 30 million unique visits across all platforms.

This fall, casual and hardcore fans alike can play along with NBC Fantasy Talent Scout. Participants can build their own talent roster from three online agencies featuring characters from all NBC shows. By actively playing a subset of their roster each week, users will earn points and enter for a weekly cash prize, as well as a quarterly top prize of $100,000. Each character has an assigned phrase or action, and if the characters do or say this action or phrase - players earn points. For example, if a user has chosen Michael Scott (Steve Carell, "The Office") in their active roster and in that week's episode he says "That's what she said!," they earn points.