Calvin Klein Put Lara Stone In A Bed On A Mountain For A Commercial

The fashion world's love affair with short films is no secret — Chanel and Dior recruit movie stars and at the opposite end even Gareth Pugh rarely shows a garment without a video element — but kudos to Calvin Klein for calling it what it is: a commercial.

In a rare move, Calvin Klein's taking to the networks with their video spot. It's directed by Fabien Baron and stars Lara Stone and Tyson Ballou frolicking in all things CK from the sheets to the shoes as they go from a jet to a pool to couch. The 30 second spot will premiere at the Golden Globes on Sunday and then play everywhere from Taxi TV to Modern Family which will make Lara Stone a very new kind of supermodel. Not everyone picks up the latest fashion magazines to learn models' faces, but it's hard to ignore a commercial targeting millions of viewers across the country.