Hello Light Powder Illuminizer

Why did IT Cosmetics create this product: To finally give women a gorgeous vitality glow in an innovative, anti-aging illuminizer, that doesn't make them look older like most powders, is packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! IT Cosmetics creator could never find an illuminizer that looks flawless on all skin types, including mature skin, and Hello Light Powder Illuminizer does!

What is it: An anti-aging powerhouse for naturally pretty, lit from within skin! The IT Cosmetics Hello Light Anti-Aging Powder Illuminizer is all about the look of vitality, radiance and illumination. The formula is infused with micronized pigments of light plus skin-loving ingredients including peptides, hyaluronic acid, hydrolyzed collagen, silk and vitamins A, C, & E and free of all of the bad ingredients that make skin appear older like talc. The Heavenly Luxe Angled Radiance Brush gives you airbrushed application, and makes you smile upon contact!

Who is it for: Anyone who wants a natural radiance and youthful, vitality-filled glow with anti-aging benefits and wants to instantly blur away the look of pores and imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and air-brushed looking complexion. Anyone who wants hydrating, brightening and anti-aging benefits to their skin. Anyone who wants to waken up a dull complexion. Anyone who wants to add light to their complexion for beautiful-looking skin!

Why is it different: This truly innovative formula contains ingredients such as peptides, hyaluronic acid, hydrolyzed collagen, real silk and anti-oxidants that hydrate, condition, and nourish your skin while warding off free-radicals all day long. It gives you a healthy lit-from-within glow, absorbs oil and shine, and blurs away the look of pores, without settling into lines and wrinkles! It's your perfect finishing step for the look of lift and illumination! Plus its formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates.

Using the IT Cosmetics Luxe Angled Radiance Brush, follow the face chart to lightly dust over the areas of your face you wish to appear lifted, add light to, or bring forward, such as the center of your forehead, your cheek bones, or straight down the bridge of your nose. Can also be applied allover for a healthy lit-from-within glow. Use on bare skin or over foundation.

This is amazing because it reflects light without being glittery! It's a highlighter that makes me look like I'm glowing from the inside out. The infomercials are a little cheesy, but this stuff WORKS!

I was about to buy a Becca highlighter (after extensive research) but it was hard for me to justify the price, especially compared to the amount of product.

At Ulta, I asked a Prestige Advisor what their favorite highlight was and he pointed me in this direction. The price is right for the amount of product (more than in the Becca highlight). It's beautiful on! It's a natural shimmer (not glitter) and very subtle, but still noticeable. I highly recommend it!

I use IT Cosmetics and recently purchased this Illuminizer along with the Eyelift in a Tube. I am 51 years old with rosacea and highly inflamed skin. I use the Illuminizer after applying the IT Cosmetics Celebration Foundation and Eyelift in a tube "brightener." As per the provided instructions, I apply to the forehead, down the nose, between the nose and mouth at cupid's bow, a dab on the chin. I then apply in the shape of a "C" shut above the brow, around the eye, and onto the upper cheekbone. It blends well AND it does not make you look like the glitter fairy came to visit! This Illuminzer simply adds radiance and I NEVER feel like I need to go behind my application with a tissue to "tone down the shine." Another find product - thank you.

I used this product to create a natural glow/highlight and while this product is very pretty, it is not very finely milled and can settle in fine lines. I used it on my brow bone, tops of cheeks, down bridge of the nose and cupids bow. I didn't have this problem personally but when I used it on someone who had lines and wrinkles it did settle. I think the cream version might be a better option for people with more mature skin.

I like this product. It is the perfect highlight and is so pretty when it catches the light. It's the perfect size and the mirror packaging really adds to the high end persona. The one reason why I gave it 4 stars is because I do have to build it up.

Hi!! Great Question!!! We are more than happy to help you with this today! All of our Hello Light Illuminizers provide you with that naturally pretty lit from within glow without glitter or sparkle!

The powder version will give you a more matte look, while the creme version will be more dewey. So it mostly depends on what look you are going for. Also, if you tend to have dry skin - the creme would be better. The creme in the stick and the compact are the same product - just the stick is a bit easier to apply and is also great to just throw in your bag on the go!

Hope this helpsXOXO

Answered on 11/6/2014 by Brand Expert from IT Cosmetics

Q:

Is this product metallic or does it just have a natural sheen? And also, is it a golden highlight or a more pink toned highlight?