Words matter, as do visuals, in #packaging #design
A sustainable skincare startup from the U.K. enlists a wordsmith and a #brand design studio to improve the #branding and packaging of its products.
https://t.co/bxeIcMPuOg

A product could be the healthiest, most functional #food, #beverage or supplement on the market, but if it doesn’t convey those benefits through its #packaging, consumers will leave it on the shelf.
https://t.co/XAGxc0jR5t