At this point in time 19" LCD displays are very common and they can be had quite cheaply. Among those available there wide spectrum- from those that are extremely inexpensive to those that are not as affordable but have performance advantages or an improved base. The Samsung name carries a price premium in and of itself, but most of their models bring something more to the table than an average 19" LCD. The 931BF has a few interesting selling points, such as a 2ms response time and Samsung's MagicTune display technology. On the surface this product does not look any different from a number of other models, but it should be interesting to see how Samsung has set their product apart from the rest.