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Charge Cruisers Hit U.S.

Published April 1, 2010

SANTA FE, NM (BRAIN)—UK based Charge Bikes has quickly become a recognized name in urban single speed bikes. The company has now developed two new gender-specific cruiser models, the Steamer for men and the Lazy Susan for women. Charge’s U.S. distributor, BTI, has received its first shipment of both models.

According to Charge's designer Nick Larsen, “these stylish bikes are perfect for commuting, riding at the beach or heading to the local pub. They are intended to give the rider the sensation of being seated safely inside the bike, rather than perched on top of it.”

BTI vice president Preston Martin said, "These models have broad appeal, from students to retirees. With their simplicity, style, comfort and price, these bikes will be popular with a wide range of customers." Suggested retail for either bike is $699.