Jennifer Tash

Employment History

Designer and Owner

Isabella Fiore

Designer

Isabella Fiori

Jennifer Tash, the designer and owner of Isabella Fiore, is a native Chicagoan.

...

After relocating to Los Angeles, Jennifer took a position in retail and fell in love with the business.She was quickly promoted from sales associate to merchandising and visual display manager, and then to fashion accessories buyer.After one of many trips to Europe, Jennifer decided to start her own business and capture a little bit of the European sensibility for fashion accessories to America.

While designing exquisite scarves, wraps and floral lapel pins, Jennifer and her design assistant, Trang Huynh, witnessed a sudden increase in the demand for fashion handbags.The classy duo began to focus their talents towards designing the perfect fashion handbag.Their labor of love began with learning the art of creating and constructing quality handbags.The creative team soon realized that designing attractive embroidery and the most beautiful beading was only the beginning of the handbag process.They also learned the value of proper filler, locating high quality hardware (mostly from Europe) and finding the very best contractors.When these components are brought together, they form the essence of the Isabella Fiore we know today.

Jennifer Tash, the designer and owner of Isabella Fiore, is a native Chicagoan.

...

After relocating to Los Angeles, Jennifer took a position in retail and fell in love with the business.She was quickly promoted from sales associate to merchandising and visual display manager, and then to fashion accessories buyer.After one of many trips to Europe, Jennifer decided to start her own business and capture a little bit of the European sensibility for fashion accessories to America.

While designing exquisite scarves, wraps and floral lapel pins, Jennifer and her design assistant, Trang Huynh, witnessed a sudden increase in the demand for fashion handbags.The classy duo began to focus their talents towards designing the perfect fashion handbag.Their labor of love began with learning the art of creating and constructing quality handbags.The creative team soon realized that designing attractive embroidery and the most beautiful beading was only the beginning of the handbag process.They also learned the value of proper filler, locating high quality hardware (mostly from Europe) and finding the very best contractors.

The average Isabella Fiori bag costs $325 , so Tash tries not to make them too trendy so they can be used for several seasons.Instead , she focuses on designs that offer ''a little bit of something extra.''.

A popular bag is the ''Beaded Monkey , '' which she calls ''a funny little bag'' with a jungle motif.

''I think that even with the economy going down , people still want to be different , '' says Tash. ''If they're going to spend good money on something , they want to be singled out for it.''.

APPhoto

Novelty bags , like these beaded Judith Leiber bags in the shape of dogs , are gaining popularity , especially among young consumers.

The average Isabella Fiori bag costs $325 , so Tash tries not to make them too trendy so they can be used for several seasons.Instead , she focuses on designs that offer a little bit of something extra..

A popular bag is the Beaded Monkey , which she calls a funny little bag with a jungle motif.

I think that even with the economy going down , people still want to be different , says Tash.If they're going to spend good money on something , they want to be singled out for it..