Friday, September 13, 2013

Favorite Finds

Well, my colleague Matt was right! Last week he told us that
people don’t really “get” PR, and this week a LinkedIn poll reports that PR is
ranked as the number
seven the most confusing profession.
Let’s dispel some more industry misconceptions this week with my
favorite finds.\

We
analyze consumer behavior. To boost our clients’ bottom lines – whether
through sales, awareness, etc. – we keep a close eye on consumer behavior.This week, we took a look at why
people do what they do on Facebook.

We get
our clients in the news. We work with magazine, newspaper, broadcast and
online editors to tell them about the latest news from our clients that we
think readers should know. This week, we dug into the editorial
and advertising divide.