Advancing a “protection everywhere” strategy for enterprise customers, EMC has announced major updates to its data protection portfolio.

Revealed at EMC World 2015 in Las Vegas, the software giant is extending its leadership in traditional purpose-built backup appliances aimed at disrupting the data protection status quo.

With new products that provide data protection in the cloud, to the cloud and in the data centre, Guy Churchward, President, Core Technologies, EMC says the company is enabling customers to reduce cost and complexity while protecting their data wherever it resides.

“EMC is redefining the way that data protection infrastructures are architected so no matter where data exists, we can find it, protect it, and make it available back to our customers,” Churchward adds.

“Our solutions for primary storage are becoming smarter, more capable and better able to rapidly manage growing workloads.

“We’ve designed our data protection solutions not only to keep pace but also to integrate simply and automatically, making the entire process smoother for our customers.”

“EMC has been talking ‘software-defined’ for some time and these latest announcements show how the company is delivering against their ‘protect everywhere’ vision in its data protection and availability portfolio,” adds Jason Buffington, Sr. Analyst for Data Protection, ESG.

“EMC is increasingly focused on improvements in its software, which, in turn, will enable customers to intelligently control data protection in environments that are becoming ever more complex.

“With the introduction of these new features, EMC is empowering customers and partners to create simple, capable and trusted infrastructures that truly protect data regardless of where it lives or is used.”

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