Prospect Activity Glossary Pardot User Guide

Each prospect record has an Activities table displaying the prospect’s actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element or email and the date that the prospect took that action.

Here is a list of possible prospect activities you may see in the Prospect Activity table:

Icon

Type of Activity

AddThis Share — Prospect clicked on an AddThis icon in a Pardot email and shared your marketing content on their social media site.

Email Hard Bounce — Email sent to prospect hard bounced due to an invalid email address. The prospect was automatically opted-out. Pardot will differentiate between bounce types in the Prospect Activity Record.

Email HTML Open — Prospect opened an email. View how HTML opens are measured.

Email Resubscribe — Prospect resubscribed to emails from the unsubscribe page after an opt-out

Email Sent Via Drip Program — Email was sent to prospect because they are on a drip program.

Email Sent Via Individual or Plug-In — One-to-One email was sent to prospect via Pardot or one of Pardot’s email plug-in applications.

Email Sent Via List Emails — Email was sent to prospect as part of a list email to a Pardot list.

Email Soft Bounce — Email sent to prospect soft bounced due to their mail server being unavailable. The prospect can still be emailed but after they have 5 soft bounces Pardot also opts them out. Pardot will differentiate between bounce types in the Prospect Activity Record.

Email Spam Complaint — Prospect reported spam by clicking the “Report Spam” button. This prospect is then opted out and unsubscribed from email communication.

Non-Image File Accessed — Prospect clicked a link to a non-image file. These files are hosted under Marketing > Content.

Olark Chat Transcript — Prospect contacted one of your users through the Olark live chat connector and the chat conversation was recorded. Click to view the transcript in your Olark account.

Opportunity Associated — Opportunity was associated with this prospect

Opportunity Created — Opportunity was created for this prospect. Currently we can only sync opportunities with salesforce.com and SugarCRM via the CRM connector. Opportunities can be manually created for prospects if you do not have a connector with salesforce.com or SugarCRM.

Opportunity Lost — Opportunity for this prospect was lost.

Opportunity Won — Opportunity for this prospect was won.

Priority Page View — Prospect viewed a priority page. You can designate significant pages on your website as priorities which will list the page view separately from the group of Visits/Page Views made by the prospect.

Site Search — Prospect searched for a term on your website’s site search. The search term is also listed in the activity. To enable this action, you must integrate your site search with Pardot or allow Pardot to create a site search for you.

Social Message Link Click — A link clicked within Facebook or Twitter from a Pardot Social Post.

Visit — A prospect’s visitor session. Includes the number of pages viewed during the session. Can also be coupled with an icon of a referring site or vendor (see examples below). Here’s the complete list of our Referrer/Vendor icons.