Finally, kudos to Marquette University for fully embracing the digital age. In case you haven't noticed, Marquette has been slowly satisfying the desire for constant news about the basketball program through a steady stream of podcasts and video clip releases.

Maybe you want to take Marquette on the go? You can sign up for Marquette Mobile, where you can register for Mobile Headlines and Score Alerts. You can even pick up Marquette Wallpaper and Ringtones. Too bad Marquette Mobile costs $3.99 / month. Although we have to wonder why the Athletic Department couldn't have found some way to make that free. How about to season ticket holders? We know you already have our phone numbers.

Finally, if that's not enough, feel free to search through Marquette All-Access. There is a ton of archived information.

We think it's great that Marquette is moving towards more self-generated content. It's the natural evolution of PR and Marketing, and allows the university to more effectively manage the perception of its brand. Besides, it's not as if Marquette can expect local media to report on the team on a regular basis...