Training Retention Program

All in-person training comes with our Training Retention Program, a corresponding online course and certification exam that allows you to review, retain and master what you learned and prepare for an industry-standard certification exam.

"The Product Management course was exactly what I was looking for. I wanted a framework that I could use to understand and explain the role of Product Management. Walking through the phases, from “conceive” to “retire”, was the kind of holistic overview of Product Management that I had hoped to get from the course."

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In-Person Product Management Training

This three-day course covers the entire Product Lifecycle and all the core skills required to manage products effectively. The training teaches the flexible and comprehensive 280 Group Optimal Product Process™. Each phase of the process and the tasks for both Product Management and Product Marketing are covered in-depth. The course will teach you how to manage any product at any stage in the Product Lifecycle effectively and includes the Product Management Lifecycle Toolkit™ with corresponding productivity templates. Topics covered include the seven phases of the Product Lifecycle, the role of Product Management and Product Marketing, strategy, requirements, roadmaps, launches, and more. After you complete the in-person training you will receive full access at no charge to the Certified Product Manager – Online Course and Exam so you can review what you learned and become an industry-standard Certified Product Manager.

This two-day course teaches all the core skills necessary to be successful in organizations doing Agile development. In this course you’ll learn how Product Managers and Product Owners can effectively work together and with their engineering teams. You’ll learn the foundations of Scrum as well as other Agile methodologies: Kanban, Lean, XP and Hybrid processes. Each activity that Product Managers and Product Owners are responsible for is covered in-depth and corresponding exercises demonstrate how to apply these skills to real-world situations. After you complete the in-person training you will receive full access at no charge to the Agile Certified Product Manager and Product Owner – Online Course and Exam so you can review what you learned and earn the prestigious Agile Certified Product Manager and Product Owner credential.

"Even with over 10 years of experience in Product Management and Product Marketing Management I still managed to learn quite a few new things. I expect the course will help to better frame activities and processes I use on a daily basis."

Amiram MizneSenior Product Manager

Online Product Management Courses

This online Product Management course teaches you all the core skills that are critical to be a highly-effective Product Manager. In this course you’ll learn how to manage products through every phase of the Product Lifecycle to make them more successful. The online course includes 18 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you learn, review and retain the material. Once you have completed the online course and exam preparation materials you will be fully prepared to take and pass the Certified Product Manager® (CPM) exam.

This online Product Marketing course teaches you all the core skills that a Product Marketing Manager needs in order to market products successfully throughout the Product Lifecycle. The online course includes 21 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you learn, review and retain the material. Once you have completed the online course and exam preparation materials you will be fully prepared to take and pass the Certified Product Marketing Manager® (CPMM) exam.

This online Agile course teaches you all the core skills necessary to be successful in organizations doing Agile development. In this course you’ll learn how Product Managers and Product Owners can effectively work together as well as with their engineering teams. You’ll learn the foundations of Scrum as well as other Agile methodologies: Kanban, Lean and Hybrid processes. The online course includes 7 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you learn, review and retain the material. Once you have completed the online course and exam preparation materials you will be fully prepared to take and pass the Agile Certified Product Manager and Product Owner® (ACPMPO) exam.

"The 280 Group Product Management training was amazing and has already begun paying dividends for myself and our team."

Ralph LazaroVP Digital Products Group, Findaway

Private Custom Product Management Training

Have a group of five or more that is interested in Product Management training? We can deliver our standard flagship courses or we can completely customize the materials to meet your needs and match your process, terminology, examples and most critical internal challenges.

Introduction to Product Management™ is a one-day course that gives an overview of Product Management and covers a sub-set of our three-day flagship Optimal Product Management and Product Marketing training. Topics include the rising importance and role of Product Management, the Optimal Product Process, typical goals and tasks in each phase of the Product Lifecycle and how Product Management relates to other company functions. Through a combination of lecture and hands-on exercises, attendees get a basic overview of the Product Management role and corresponding strategic and tactical responsibilities.

Leadership for Product Managers™ is a one-day course for Product Managers who want to become highly-effective and dynamic product leaders. Topics include influencing teams and stakeholders, leading without authority and developing a personal leadership style and action plan. Through a combination of lectures and extensive hands-on exercises they will learn to apply their specific strengths as a leader, and exert more influence in your organization. They’ll learn techniques to more effectively lead without direct authority. Most importantly, they’ll leave the course with a concrete plan of action to apply what they’ve learned about themselves to establish their own personal, effective leadership style.

People Skills for Product Managers and Product Marketers™ is a one-day course and is the only training in the world that teaches the people skills side of Product Management and Product Marketing. Topics include the role of Product Management and Product Marketing, how to work more effectively with executives, sales and engineering, communication, negotiation, influencing and productivity.

The Critical Importance of Product Management™ is a two-hour course that educates stakeholders and executives about the Product Management function, why it is critical and how optimization can benefit organizations. Topics include why great companies need Product Management, the rising importance and role of Product Management and how other departments in the company will benefit from this strategic function. It is designed for executives and those who interact with Product Managers to make sure they understand the role and ensure they embrace and fully support the training, coaching, process and other changes being made.

Managing Product Managers™ is a one-day course provides managers with the practical tools they need to develop and manage a team of Product Managers. Topics include what makes managing Product Managers different, building team influence, keys to avoiding failure and reinforcing leadership among your Product Managers. Through a combination of lecture and hands-on exercises, attendees will gain the knowledge and skills needed to be more effective product team leaders.

We offer a variety of custom Product Management workshops that can be combined and customized to meet your specific needs. Course length can range from a half-day to full-day seminars and workshops covering one or more topics. To create the workshops we work closely with you to understand what topics you need to cover in-depth and then create and deliver a customized curriculum.