Wednesday, July 31, 2013

Facebook enter mobile game publishing

Facebook have got into the business of publishing mobile games, offering developers help at going global with smartphone or tablet titles in exchange for a share of revenue.

The leading social network has announced a Facebook Mobile Games Publishing pilot programme in which it will work with small or medium-sized developers and promote their works in the online community.

"There are many developers with awesome mobile games who don't yet have the upfront resources for a paid strategy, and we want to help them find a path to success," Victor Medeiros, Software Engineer, Facebook, was quoted to have written on his blog.

"We are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users," he blogged.

“More than 800 million members of the social network use Facebook mobile applications and 260 million of those people play games on Facebook,” Medeiros claimed.

"This program is designed to reach people who already play games on Facebook with new games that may interest them. We'll also be sharing analytics tools and the expertise we've gained from helping games grow on our platform for more than six years," he added.

Facebook has made a priority of following its more than one billion members onto smartphones and tablets, and of finding ways to make money from visits by users on mobile devices.
Along with mobile ads in the form of ‘promoted’ posts, Facebook makes commissions for getting members to install applications made by outside developers.

Facebook shares have climbed to new highs since the California-based company recently reported quarterly earnings showing surging mobile revenues that some saw as a turning point for the social networking giant.