Seasoned Sales Professional With 25 Years of Experience Joins Peanut Labs' Team

SAN FRANCISCO, CA--(Marketwire - July 1, 2008) -

News Facts

Peanut Labs today announced the hire of Alison Morgan as their new
vice president of technology solutions.

Morgan will lead market adoption initiatives for Peanut Labs'
OptimusID technology, ensuring it becomes the leading market research
technology for monitoring online data quality.

Prior to Peanut Labs, Morgan was managing director of sales, east
region at GMI where she managed the U.S. East Coast team selling online
consumer and B2B panel for survey research to market research
organizations.

Prior to GMI, Morgan held leadership roles at the Pathfinder
Research Group and Hurwitz Group where she led business development for
sales of custom market research to consumer product and services companies
and software vendors. Earlier in her career, she also held leadership
sales positions for leading credit card transaction software companies.

Situational Analysis

Advertisers and marketers rely on quality market research data to
make critical multi-million dollar marketing and product development
business decisions. With online panels offering a cheaper alternative to
traditional panels, they have become the primary panel source for market
research professionals. As this alternative has increased in adoption, the
number of market research "spammers" or bad respondents has also increased.

According to a 2005 comScore report, less than 1 percent of
Internet survey takers account for 30 percent of all surveys taken,
outlining the magnitude of professional survey takers.

According to a 2007 study by Burke, 14 percent of responses across
17 leading online panels were unusable or bad.

"Fraudulent activities by survey takers continue to corrupt online data
quality, making technology like OptimusID of vital importance to market
research. I am particularly excited to join a culture of innovation that
is daring enough to launch OptimusID, the only true technology solution
that deals with fraudulent online responses."

- Alison Morgan, vice president of technology solutions, Peanut Labs

About Peanut Labs

Peanut Labs is changing the status quo of market research with the
company's newest product, OptimusID™, a patent-pending technology filter
used to vastly improve the quality of online sample data. Peanut Labs'
Sample3.0 product uniquely links researchers to online sample via social
networks and online communities worldwide, including MySpace, Facebook, and
Google OpenSocial. More information about Peanut Labs can be found at
www.peanutlabs.com.