In a default Google Analytics setup, the information you have about your users' navigation behaviors and preferences is limited to which pages they viewed and where they came from. But what does that really tell you about how your users behave inside your web pages? Not much, and that's where all the juicy behavioral insight comes from.

I dare you to answer the following questions with your current Google Analytics setup

Are your users using the main menu to navigate or do they use different means to find content?

Do your users scroll through your content and click links in the footer?

Do your users click on an article title or the "continue reading..." link?

Do your users actually go through the items in my dropdown menu, or are they unaware of the dropdown menus?