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The price remains very vfm for what one gets, not least of which is utter, superior: distinction/identity/singularity!

Besides, better to price it 'well': that way dealers make bigger margins, and you can support the much higher marketing spends required for a brand like FIAT (now, under kevin Flynn), let alone the new sub-brand of Abarth?

This car will just be an awesome hoot to drive in, say, Delhi ncr's often or sometimes fast roads/highways, albeit not as much as the Abarth 595. The KTM 390 or Vespa 150 of urban driving: fast, nimble scooting, scampering, bobbing and weaving, but also capable of roaring, jetting along, straight or curving.

May it be the seed for all the other FCA new launches coming up from early 2016 (JEEP) through to 2017/2018: and there will likely be at least 6 of them?!

some of reviewers has in fact congratulated Fiat on bringing such hottest cars in India and that too at such an affordable price where the competition is mainly focusing on mass market and entry level products.

Any further evidence required that the news media run on the principle of PR-for-the-highest-bidder (or whoever the owner of the outlet (in this case Reliance) is aligned with/has been bought out/paidoff by)?

The unseemly haste of this comparo, within an hour of the car's launch, apart from its absurd, incoherent content, tells all. They have obviously violated FCA India's media time-embargo!

PS: And this is a mere car-consumerist mag, the media do far worse, everyday, if not all the time.

There will be a few other such hatchet jobs about the FiatAbarths, just wait: it happened with the Evo as well as the Avventura (in the latter case, by Autocar no less). Autocar, Hormardz no less has been effusive in praise of the Abarth Punto....but how does FCA India compete in media-spend with say VW (which has Skoda and Audi ad spending too)? or Hyundai? Autocar more or less currently have a youtube infomercial, sponsored series on the great Polo gt-s etc. Sigh.