NovaLash Lower Extensions

OWNER: Sophia Navarro and Sophy MerszeiDESCRIPTION: For longer, thicker, darker lower lashes PRICE: $60 for initial set/$30 for touch-upLENGTH OF SERVICE: 30 minutes WHO PERFORMS IT: NovaLash advanced certified extensionistsPRODUCTS/TOOLS NEEDED: NovaLash Natural or Curly Curl extensions, Sensitive Eyes Lash Adhesive, NovaLash Dumont ForcepsHOW IT’S MARKETED: Most new clients come in for a full-set of lash extensions (doesn’t include lower lashes). After a few visits clients become interested in add-on services to amp up their lash look. For this reason, the salon has advertised the lower lash service to current clients only, but with the Twiggy lower lash look coming back we are now marketing to outside clients. AVERAGE SOLD PER MONTH: 50 sets

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Lauren Salapatek

As the Web Editor, Lauren Salapatek manages the creation, production and editing of all online editorial content for Modern Salon Media's websites and e-newsletters. Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.