Poisoning Prevention campaign launches Monday

Buy Wise Be Safe have launched a campaign aiming to reduce the number of under 5s being accidentally poisoned.

A recent report published by Public Health England demonstrated that accidental poisoning is on the rise in the South West, with more children aged 0-4 being rushed to A&E. Buy Wise Be Safe is therefore dedicating its June campaign to #PoisoningPrevention to try and make a positive change.

Launching on Monday June 4th, to coincide with the nationwide Child Accident Prevention Week, #PoisoningPrevention will address the many poisoning risks that can be found in a home and the steps parents and carers of under 5s can take to make their homes safer.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “There’s a number of poisoning risks in the modern home with cleaning chemicals, plant feeds, and other maybe innocuous seeming substances all potentially to hand for the adventurous child. However, as the statistics from Public Health England reveal, the biggest risk is actually medicines with a staggering 69% of the total number of poisonings in the UK involving medicine.

“There are a variety of reasons as to why accidental poisonings happen but we believe they are all preventable and our campaign will provide parents/carers with the awareness they need to prevent poisoning.”