Bing: The Jingle

These words press play on the iPods of our minds, triggering jingles that cemented spots in the annals of pop culture through their catchiness and lyricism.

And in that proud tradition, Microsoft today brings us: “Bing Goes the Internet.”

That’s right, the long wait is over. Microsoft has finally revealed the winner of the jingle contest for its recently released Internet search tool. Bing is the centerpiece of the Redmond, Wash. software giant’s ramped up bid to out Google Google.

The winning entry to the Bing YouTube site was “Bing Goes the Internet” by Jonathan Mann, aka “The Rock Cookie Bottom.”

As objective journalists we couldn’t possibly share our own opinion on the quality of said jingle, but here’s what a commenter on the Bing site who goes simply as “Ryan” had to say:

wow. just wow. that was completely awful. and you plan to take on google with that?

TechCrunch went with the headline: “Bing Has Succeeded … In Finding The Worst Jingle Ever”

“Catchy” is one word for it. Another is “awful.”

Bing felt compelled to post an update reminding people that the winner was chosen based on views and ratings. “We are impressed that this has created such a stir,” it added.

The video was created using a homemade green screen — that is to say, a bedroom wall painted green. Mann apparently writes a song every day, the Bing jingle being his 202nd.

The contest pot included $500 but, we’re guessing, it did not include a guaranteed song spot in any forthcoming national advertising campaign.

And now without further ado, here’s the winning Bing jingle. What word would you use to describe it?