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Discuss.io

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Discuss.io enables brands to make better business decisions by engaging directly with consumers through real-time conversations. Using video conferencing, brands are able to connect face-to-face, online, in order to achieve a rapid and deep-seated understanding of consumer perspectives and behaviors. This “agile empathy” encourages brands to make better real-time decisions, leading to reduced time-to-market, successful products, and more effective marketing. The Discuss.io proprietary platform erases geographic barriers, expanding brands’ global reach and equipping them with a cultural and contextual understanding of the consumer populations that they target. Today, Discuss.io is powering consumer connections and empathy programs at many of the world's leading brands. The company is headquartered in Seattle, WA, USA. Please visit www.discuss.io for more details.

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Infuse Agile Research and the Voice of the Consumer into Your Innovation Teams

Jim Longo -
Co-Founder & VP of Research Solutions,
Discuss.io

A great innovation process is all about prototyping, testing, iterating, and testing again. And for consumer product innovation, it is all about getting consumer feedback at every step of the process. But traditionally, consumer research has taken weeks, if not months, to conduct, requiring unnecessary process and formality which makes it difficult to integrate into a agile innovation approach. However, the key to success in innovation is speed. The best innovation teams embrace agile principles, ultimately resulting in better products and decreased time-to-market. With fast global recruiting and live video that allows for iterative questioning, Discuss.io makes consumer research agile in a world where it’s traditionally anything but. Discuss.io Co-Founder, Jim Longo, will share how brands are embracing agile methods to speed up the innovation process, while keeping the voice of the consumer front and center.