“The worst social media marketing advice is just jump in,” said Thomas Hoehn at the Search and Social event yesterday.

As Director, Interactive Marketing and Convergence Media, Tom helped Eastman Kodak overhaul its image over the past four years using the Kodak blog, A Thousand Words, and other social media.

Clip #2:

“Distributed authorship,” to use Tom’s phrase, has enabled Chief Blogger Jenny Cisney and her team at Kodak to post each and every day without interruption. You must agree, that’s quite an accomplishment! Consistent blogging and social media engagement have kept the conversation going, making every moment a Kodak Moment.