You are required to review each conference presentation and write a one page report about each topic within a themed pathway.

You will also rate each presentation with regards to how it has provided you with the ability to achieve the learning objectives (1 = did not really provide much input 10= Provided a high level of input).

Main Learning ObjectivesAt the end of the Revenue Management & Analytics module, you will be able to:

Evaluate how the pricing strategies increase revenue; assess how to vary revenue strategy for continuous growth and loyalty and how to measuring the results of discounting initiatives to prove ROI; show how cancellations can be managed by balancing terms and conditions for the multi-booking consumer

Outline how consumer loyalty programs have become a key revenue management tool

Discuss how channel management can be influenced by the revenue manager

Identify the optimal internal set up to maximise revenue from increasingly big data sets

Explore how to place data and analytics at the heart of an organisation to drive sales