• Connect
people with place in a distinctively American style, by offering
the work of local artisans and growers, complemented by a diverse
mix of the finest craft from around the world. Feature American
craft, materials and native plants. Reuse and recycle close
to the source.

• Empower
the gardener with knowledge of more gentle gardening methods,
and encourage mindfulness in the practice of gardening.

• Encourage
biodiversity and create habitats in gardens.

• Strive
toward sustainability in all aspects of business and design,
so that the elements of the system work in harmony with each
other to minimize waste and work.