Jeans you can lease instead of buying? How fashion is coming to terms with sustainability

Search: × For many of us, the availability of cheap, mass-produced clothing is a blessing. For a few dollars we can bulk buy everything from shirts and shorts to pants, underwear and sweaters. While "fast fashion" may be a boon for our wallets because of its value, its impact on the environment is significant. In October 2018, the U.K. Parliament’s Environmental Audit Committee highlighted just how much our appetite for clothing affects the planet, publishing submissions it had received from experts for an inquiry into the sustainability of the fashion industry. The findings make sobering reading. According to a submission from the Institution of Mechanical Engineers, in 2015 the global fashion industry generated 1.2 billion tonnes of carbon dioxide equivalent. This represents more emissions than maritime shipping and international flights combined, the submission added. In 2017, the European Union said that the EU textile industry produced an estimated 16 million tons of waste annually. In the Netherlands, a business called Mud Jeans wants to produce jeans in a sustainable manner using organic cotton and recycled denim. The company’s goal is to eventually design jeans produced from 100 percent recycled denim. When it comes to the manufacturing process, it is […]

Grant Brown is a passionate environmentalist, driven by a need to “leave it better than he found it”. This drive, combined with a capacity to understand power solutions of all types, helps him in his day job as VP Marketing at a start up clean technology company. His goal personally as well as professionally, is to help and inspire others to become a part of the green shift and to leave a positive legacy in the world.