Os slogans For The Bold. (2013) Snack Strong. (2007) The Loudest Taste on Earth. (1998) Life with Doritos/Life without Doritos. (1996) Crunch all you want, we’ll make more. (1986)They taste good as they crunch. (1973) The new beat in things to eat. (1965) Unique Latino Snack. (1964)