#Search Engine Marketing

Many people have a high amount of keywords per ad group. This a bad idea. The fewer the keywords and the more tailored the ad copy, the better your performance is going to be, it’s that simple.[Continue Reading...]

Search engine marketing's most powerful programs begin and end with the “right” keyword selection. Successful online marketing programs understand the power of keyword targeting – and how to optimize those keywords to help drive efficient conversions. [Continue Reading...]

With more than 23 countries and 14 languages within the APAC Region, there are more cultural and economic differences than one would realize by looking at a map. However, with this diversity comes one common goal—reaching new customers online through SEM.[Continue Reading...]

In my first article, I laid out a platform for success by defining the “what and why.” It's now time to build upon that platform by discussing the “hows and wheres” of building a successful SEM program from scratch.[Continue Reading...]

Some of today's most successful enterprises utilize a similar methodology to baking holiday cookies when it comes to constructing their search engine marketing strategy—using reliable search “ingredients” and techniques to craft a homemade SEM plan that consistently delivers exceptional returns. [Continue Reading...]

When it comes to maximizing Search Engine Marketing we tend to over-think the strategy, over-analyze the data and complicate the process. However, just like any other marketing program, it's important to grasp a 'big picture' perspective.[Continue Reading...]