Audience Measurement

Audience Measurement

Comprehensive Streaming Audience Measurement

The Triton Digital® Difference

True Census Measurement

Webcast Metrics is census-based, providing the most accurate and consistent audience listening data across all devices, including smart speakers, desktop, mobile, TV, tablets, and other internet-connected devices. No samples, surveys, or panels are utilized.

Rigorous Quality Control

Webcast Metrics ensures that only real listeners are counted. For instance, sessions under one minute in length, in addition to sessions lasting more than 24 hours, are filtered out.

Accredited

Portions of our Webcast Metrics data is accredited by the Media Ratings Council (MRC). In addition, our data is continuously audited internally, and annually by a top-tier accounting firm.

Pioneering Podcast Metrics

Customer Testimonials

Spotify is very excited to participate in the Triton U.S. Monthly Audio Ranker. Our partners are always asking for validation on the scale of Spotify in the U.S., and this monthly ranker provides that service with census based streaming audio consumption.

- Brian Benedik, VP / Global Head of Ads Monetization

The new Triton reports are a great step forward for the radio industry and satisfy the growing demand for an apples-to-apples, third-party measurement solution for terrestrial and internet radio.

- John Trimble, Chief Revenue Officer

Webcast Metrics is the trusted standard for streaming audio advertising transactions. This new reporting will showcase iHeartMedia’s digital scale at both the national and local market levels, and we believe it will have a positive impact on our ability to more fully monetize our streams.

About Webcast Metrics

Webcast Metrics (National)

Measures listening across all devices in every location; from desktop to mobile, TV to tablets and smart speakers, across broadcasters, podcasters, streaming music services, and audio on-demand.

Webcast Metrics (Local)

A premium, radio market-specific version of our Webcast Metrics product, enabling publishers of all kinds to quantify their digital audience at the local level, and to share those metrics with media buyers within their stewardship systems.

About Podcast Metrics

Analyzing the listenership and performance of your podcast content just got easier.

Built in Accordance with IAB Guidelines

Our Podcast Metrics measurement service is built in accordance with the IAB's Podcast Technical Measurement Guidelines, providing accurate, clear, and consistent consumption data.

In-Depth Analysis

Our Podcast Explore feature enables you to conduct an in-depth analysis of how, when, and where your podcast content is being consumed, with the ability to view metrics by date range, geography, device, podcast name, episode title, and more.

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