Intel launches new marketing campaign starring the four-time Super Bowl champion and three-time Super Bowl MVP Tom Brady, including a commercial airing for the first time during Super Bowl LI. The 30-second ad, “Brady Everyday,” showcases how Intel’s 360 replay technology is transforming the sports viewing experience. The same replay technology that is featured in the FOX Sports game broadcast will be depicted in the Intel commercial as Brady’s mundane morning routine is transformed into highlight-worthy moments

Intel 360 replay technology allows broadcasters to pause key moments in the game and view the action in 3D from any angle. Intel’s 360-degree replay technology uses advanced computing and high-definition cameras to create enhanced replays and highlights.

For this game, 38 cameras were installed in Houston throughout the stadium. Each clip that will air is only 15-30 seconds long and is around 1TB of data.