Cable Technology Feature Article

ipCapital Group Enables Augme Technologies to Finalize Its 2012 Strategy for IP Portfolio

Augme Technologies, Inc., a provider of strategic services and mobile marketing technology to various consumer and healthcare brands, has announced that it has successfully finalized its 2012 strategy for expunging its Intellectual Property portfolio with the help of a well known IP strategy consulting firm known as ipCapital Group, Inc.

Offering a number of platform solutions such as AD LIFE, Augme Technologies has helped its clients to gain considerable success in over 130,000 campaigns. Macy’s, MillerCoors, Nestle, KFC and Clear Channel (News - Alert) are some of company’s clients.

In June of this year, the company had announced that it had selected ipCapital Group for assistance in strategic expansion and monetization of Augme Technologies’ IP portfolio. ipCapital Group leveraged its proprietary systematic invention and IP strengthening methods to analyze the IP portfolio of Augme Technologies, and further developed a database including various invention concepts and a data-driven strategy for the company that will help it in targeted invention and accelerated IP development during the next year.

“Intellectual Property represents a critical component of Augme’s overall business model, and further growth, enhancement and improvement of our patent portfolio is essential to our continued success,” commented Paul Arena, chief executive officer at Augme Technologies, Inc. “Our IP portfolio, which is available for licensing, is key to the commercial protection of our proprietary media marketing technology and our market position.”

Apart from carrying out internal IP development, Augme Technologies has also been acquiring external patents, some of which were made when the company acquired Jagtag in the month of July this year. With this acquisition, the overall patent portfolio of the company features seven issued patents with more than 150 issued claims and 18 pending applications with over 1,500 pending claims.

“We are honored to be working with Augme Technologies, because we have identified a substantial opportunity for value creation building around and on top of the strong patent assets that we started with,” said John Cronin, managing director and chairman at ipCapital Group, Inc. “The first phase of our work with Augme has established a data-driven strategy, an ever-expanding repository of new inventions, and a master disclosure framework. This should allow us to take advantage of key opportunities with new IP and result in Augme’s ownership of one of the largest patent portfolios in the mobile marketing and targeted content delivery space.”

Recently, Augme Technologies, Inc., reported on the United States Patent and Trademark Office’s decision to grant Yahoo’s request for reexamination on the Company’s U.S. Patent No. 7,269,636 by saying that it expected the action and that the Company welcomes the reexamination proceedings as they will further validate and strengthen its patent.

Arvind Arora is a contributing editor for TMCnet. To read more of Arvind's articles, please visit his columnist page.