Multinational > Budweiser

For the first time since 2001, Budweiser is introducing an
updated design for its cans. Developed to connect with a younger audience, the
new look features the brand’s iconic bowtie, in addition to the Budweiser creed
and Anheuser-Busch medallion. According to company lore, the bowtie was
originally created to encapsulate the brand name and, by doing so, to
“encourage the use of the full name-Budweiser”, as opposed to the ‘Bud’ bar
call. “Our refreshed packaging design gives Budweiser an updated look, which
dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks
that loyal Budweiser drinkers will recognize and appreciate,” says Rob
McCarthy, vice president at Budweiser. The redesigned can is currently rolling
out in the US,
and will be followed by international markets later this year.

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