The popular men’s lifestyle magazine’s annual “Men of the Year” issue names Rihanna its “Obsession of the Year,” a title previously bestowed upon the likes of Scarlett Johansson, Hayden Panettiere, and Megan Fox. But that’s not the part that’s grabbing headlines. What’s got the internet buzzing is the racy lead photo that features the pop starlet clad in nothing but a biker jacket.

Not that she’s a stranger to nudity: she posed mostly nude in GQ’s January 2010 issue, and the cover of her new album Unapologetic is equally revealing. It’s just that the other covers of the December issue feature Ben Affleck and Channing Tatum sporting suits with barely any flesh exposed.

GQ’s British edition notably followed a similar pattern and drew criticism earlier in the year when it ran a nude photo of Lana Del Rey on the cover of its September issue. The other cover stars that month were fellow musicians Robbie Williams and Tinie Tempah, both of whom wore tuxedos for their photos.

Whether or not the American counterpart receives similar heat for its Rihanna spread remains to be seen, but you can rest assured the trend won’t go unnoticed. Perhaps they just know their audience better than others do.