Samsung makes an innovative Point with TELiBrahma

Samsung has partnered with TELiBrahma to bring interactive print content live on mobile phones or tabs. Users can experience the Samsung’s Galaxy Gear and its features with Point, TELiBrahma’s visual augmented reality advertising platform.

As part of the innovation, Samsung’s print advertisements will be featuring the Galaxy Gear, a smart watch, where users can capture the ad using the Point app to virtually wear the Gear. For this, users need to click a picture of their wrist and see how the Gear would look on them. They can also change the colour and personalise their smart watch dial. The users can tap on the air command to know more details of the ‘S Pen’ features and also watch a video demo. By integrating Point with the print ads, users have the chance to try out the product even before they walk into the store.

Commenting on the association, Suresh Narasimha, CEO & Founder, TELiBrahma Technologies said, “We are happy to be associated with Samsung yet again. Previously, we had worked with the brand during the launch of Note II. We had delivered a 3D experience of the smartphone. This time around we have gone a step ahead in offering their TG with the actual experience of the product and even power a virtual wear experience.”

He further said, “Our associations with print and TV houses are redefining the way TV and print content gets consumed. For consumers, Point enables better and sharper information/ engagement assimilation by combining context with the information delivery. Point is a reader utility rather than just a connection with brands. Users can capture any of the movie posters to get reviews, movie timings, ratings, watch trailers, songs, theatre locations, schedules and book movie tickets. Users can also capture currencies from India, the US, Singapore to discover fake notes, find exchange rates, points of interests around and even what could be bought.”

Integration of traditional media with digital media
Point aims to improve the value delivered through traditional media and the monetisation capability for the digital world. Narasimha said that an increased adoption of Augmented Reality has been seen with improved devices and network landscape. However, the most important factor of adoption is not the technology, but how it is leveraged.

He added, “By integrating 3D experiences integrated with Augmented Reality, brands are able to build better connect with core audiences and brand loyalists. What drives brand loyalists is the experience and engagements. TELiBrahma has been trying to expand the opportunity for Augmented Reality by extending interactivity with not just with print, but with TV, radio and retail as well.”

Narasimha believes that traditional channels can leverage mobile as a springboard to introduce consumers to digital, continuing to retain them on the traditional media. Brands spending on these media can maximise their investment, additionally creating engagements with their consumers, he concluded.

It may be recalled that mobile advertising solutions company TELiBrahma had launched its visual augmented reality advertising platform as Interact last year, which was later rechristened as Point.

Some of the brands as well as media houses that have been using Point to leverage the mobile medium include Toyota, Hyundai, Microsoft, USL, Coca-Cola, Louis-Philippe, Hindustan Times, Hindustan, Sandesh, and Magna Publications.