Specialty Food Magazine

SUMMER 2015

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Page 98 of 203

After years of seeming like a cheaper version of the "real thing," private-label
products are standing on their own as smart, affordable choices that are high
in quality and delicious. The numbers speak volumes: 94 percent of consum-
ers are buying store brands on a regular basis. Opportunities to boost sales
include flavor innovations, organic and better-for-you products, appealing
packaging, and consistent quality to prove private labels are more than just
an affordable alternative.
RESEARCH
SPOTLIGHT:
PRIVATE LABEL
REVIVAL
believe store brands
are MORE INNOVATIVE
than name brands.
59
%
29
%
64
%
STORE = BRAND
38
%
60
%
58
%
believe there are
NOT ENOUGH
ORGANIC store-
brand food products.
• More product for same price (42%)
• Resealable (35%)
• Easy to open (35%)
• Easy to store (29%)
of consumers agree
store brands are
AS FLAVORFUL
as name brands.
INFLUENTIAL
Packaging Features
Nearly 4 in 10 store-
brand consumers
buy store and name
brands equally.
of store-brand
food purchasers
agree they
are more likely
to try store
brands if these
products are
SAMPLED
in-store.
NOW
WITH
MORE
25%
3 in 5
More than
HEALTHY OUTLOOK
OPPORTUNITIES
41
%
of shoppers want more
store-brand products
made in the USA.
say store brands ofer
AS MUCH VARIETY
as name brands.
1. PRICE
2. QUALITY
3. INGREDIENTS
TOP CONSIDERATIONS:
COOKIES
GF
COOKIES
FREE
SAMPLES
GLUTEN
FREE
10% OFF
STORE BRAND
Store-brand food
purchases skew
toward YOUNGER
CONSUMERS, who are
more price conscious
and tend to have less
disposable income.
1 in 4 say 75 to 100%
of their food purchases
are store brand.
say store-brand
products are HIGHER
QUALITY than they
used to be.
TRY MORE
store brands once
they've tried one.
are likely to
@
FIND MORE
from this
report
online
BY DENISE SHOUKAS
INFOGRAPHIC: FUNNEL, INC
research spotlight
96 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com