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New Focalink tools

Published on April 23, 1997.

Focalink Communications, Palo Alto, Calif., announced on April 21 tools to enable demographic and geographic targeting for Web media planners in the newly released 2.0 version of its MarketMatch software. In addition, Focalink will make available Web site audit data from BPA Interactive from the service. The service costs $6,900 for a year.