This blog post is the companion to the Voice America interview with Dale Meyerrose, Doing Well by Doing Good. We have been hearing about the topic of doing well by doing good for a few years and the concept sounds good in theory. Many people have asked, how do you put it into practice?

According to Dale Meyerrose, in our interview, his belief that it is time to change how technology leaders think about how they introduce products and think about their work. He proposes that they should start with identifying the greatest need and moving from need to technology solution.

He illustrates his views by discussing the company whose board he serves as Chairman, Imcon International, Inc. On September 27, 2018, Imcon International, Inc., Syracuse University and Republic of Liberia Partner to launch a project known as 40 in 2021, A $150 million Blueprint to Digitally Transform Liberia Through Dramatic Expansion of Internet Connectivity.

The following two minute video provides more information about the project.

Imcon International Inc., the developer of the Internet Backpack, a remote connectivity solution that allows users to be able to communicate from almost every location on the planet, the School of Information Studies (iSchool) at Syracuse University and the Republic of Liberia will collaborate on a far reaching project that will digitally transform Liberia by increasing the nation’s current internet penetration of about 7% to 40% by 2021.

High ranking Liberia government officials acknowledged “the potential significant value to the country, especially the benefits to be gained by Liberia’s ailing Education and Health Sectors”.

As an integral part of the project, Imcon International will provide Internet backpacks for 6000 schools as well as edgeware, through its partner VMware, to the Republic of Liberia for education, healthcare, rural community and government use, connecting the internet to all schools and hospitals throughout the country. The project includes a project-based learning curriculum through Imcon’s education partner One Planet Education Network (OPEN). Through its partnerships with Humanity.co and OrbHealth, Imcon will also implement a nationwide broadband network dedicated to the nation’s Education and Healthcare system and deploy and maintain Liberia’s first Electronic Medical Record (EMR) system. The newly established non-profit Imcon Liberia Foundation will drive the goals of 40 in 2021. Syracuse University iSchool will lead research, education, cyberphysical network design, and implementation for the Liberia project.

“The Internet Backpack is a revolutionary technology and a groundbreaking solution with multiple applications for use across the planet,” said Mr. Loud of Imcon. “This alliance will dramatically jumpstart our ability to extend our proprietary technology and effectuate positive change for underserved people as well as for those in remote areas without access to standard connectivity. The Liberia project is the first of many projects we envision rolling out on a global scale over the coming months and years.”

“We are pleased to take part in this project with Imcon and lend our technical and research expertise to this important endeavor to increase Internet connectivity across Liberia and other locations around the globe,” said Dean Liddy. “The iSchool is deeply committed to leveraging our academic and scholarly resources to improve the world around us.”

This project is a shining example of cross sector and cross-country alliances to address challenges facing the country of Liberia. It is also an example of how a technology company evaluated their product compared to the applications it could address. They selected education for Liberian children because this application would provide the greatest good to the highest number of people. By looking at the greater good, this company is creating an organization where many employees and partners will engage because they make a real impact on the world. They will not need to offer the artifacts other companies do to motivate employees whose primary role is to make stockholders more money with limited regard for the social impact.

We are certainly not opposed to companies paying dividends and creating value that provides stock appreciation (that is how many of us fund our personal retirements). We do submit that there is an opportunity for more companies to expand or even shift their focus to add doing good to the equation and still delivering strong business results.

Maureen Metcalf, CEO and Founder of Metcalf & Associates, is a renowned executive advisor, author, speaker, and coach whose 30 years of business experience provides high-impact, practical solutions that support her clients’ leadership development and organizational transformations.