April 17, 2017

Want My Business? Don't Invite Me to Lunch

The power lunch and golf are becoming 20th century. The former appears wasteful in this era of cost-efficiency. The latter is down 20% since 2003 (Source: National Golf Foundation.)

Busy professionals prefer to be courted for new business or even just to be added to your network in other ways.

Essentially, their mindset has shifted to multi-tasking. They want the time to serve more than one purpose.

BusinessInsider reports that the way into prospect hearts' is through their need to get more than one thing done at one time.

At the top of the list is their need to be fit and healthy, while listening how you can get them to the top of Google's first page. That means inviting them to what's being called the "sweatworkout." But that should be at a brandname gym. After all, players still want to be seen at the right places. Only those places are no longer the big names in restaurants.

Another invitation which would be welcome is to a retreat center. There prospects can change the channel on how they think about solving problems. That goes by the name of "mindfulness."

No surprise, posh restaurants and golf country clubs are going bankrupt.