Profile

I started out in the world of social media growing Africa's largest Online Travel Agency, Travelstart's presence from just around 1500 followers to over 3 million across the globe, a community which was also one of the most highly engaged in the industry. A creative problem solver who values honest marketing, I believe in demystifying what happens on social so that businesses are more clued up as to how they're achieving their goals.

With a background in retail management and travel, I'm a self-taught social media marketer who started out in this industry at a time when social wasn't even a blip on the radar for many businesses. Through lots of reading, testing and networking with marketers around the world, I grew my own brand of social media marketing. This has been recognised by the likes of UCT accredited Get Smarter who featured my work in their course material, South African Tourism who featured me as a panellist at ETAS travel summit and Destiny Man magazine who recognised me in their Young & Powerful insert for my work in social media management.

I have worked over a number of different platforms including Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube where I have also been a video presenter within the travel industry. My approach to marketing on these channels is to build meaningful connections with customers through the use of informative and inspiring content, user generated content and effective targeting of paid campaigns to achieve business goals.

In October 2015 I took the leap to start my own business consulting to companies on their social media efforts by providing training, strategy and management where needed. My approach is to be transparent and demystify what goes on with social media marketing, with me you're not working with a guru but rather with a knowledge partner.

I believe nice guys finish first and honest marketing is key to long-term success.

When it comes to retail service, every South African knows that sometimes this can leave a lot to be desired. There are few better ways to gauge just how serious a company is about engaging its customers on service-related issues than by checking out its social media accounts...