Consumers are Paying More Attention to Advertising in the
Digital Space, Reports FordDirect Survey

DEARBORN, MI--Jan. 26, 2014: FordDirect announced the results of
its Automotive Digital Advertising Survey, which shows the growth of
digital advertising channels and its impact on consumer behavior when
purchasing a vehicle. For example, after viewing an online ad, more than 60
percent of consumers purchased a vehicle after contacting a dealer.

"To successfully reach consumers, dealers must participate in the
channels consumers prefer, and with the rapid growth of mobile adoption and
use of social media in daily life, it's clear this is online," said Stacey
Coopes, chief executive officer, for FordDirect. "The results of this study
support the need to increase focus on digital and social media advertising
because of its market potential."

The study, conducted in December 2013, gathered responses from more than
1,100 vehicle owners to understand consumers' attitudes and reactions
toward different types of automotive advertising, specifically digital,
social and mobile.

Additional key findings from the study include:

Millennials love digital: Millennials search local dealer promotions in
digital and social media ads more than Generation X consumers and Baby
Boomers Consumers are going mobile: More than 40 percent of the respondents
have conducted research on a dealership through their mobile devices. Among
those respondents, 54 percent of them looked for deals or promotions Mobile
advertising is effective: 46 percent of respondents are likely to click a
dealer's mobile ad when browsing through their mobile devices

FordDirect is committed to reaching consumers in the most effective way
possible through their interests and behaviors. For more information on
FordDirect, and how to effectively reach consumers through digital, social
and mobile advertising, please visit: DealerCenter.