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Brand, Re-brand. Clarke Tile Logo Redo #2.

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Today I have chosen to revisit the Clarke Tile logo. I do like yesterday’s submission but I think today’s version has greater visual impact.

Typography – I chose a typeface called Eurostyle today. It is a sans serif and another of my favorites that I haven’t used in awhile. I used the extended style. I like the square or rectangular space created by the characters. I also like the rounded corners of the characters. I carried the rounded corners over to the shape forms above and below the company name, which I arranged to represent tiles.

Color – I chose to stick with the company’s blue color however I went a bit lighter and added to the palette by adding gradually lighter shades which go from blue to blue green and green. The orange is an accent which I think adds a bit of visual interest and draws the viewers attention, perhaps keeping their eye on the logo a bit longer. It might be interesting to experiment with the color palette a bit more and try some additional combinations. And that’s it for today! As always, I hope you like.

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