First Peek at Amazon’s New Enhanced Brand Content Modular Templates

Tara Johnson

4 Dec 2017

Amazon is now rolling out what they are calling new “Modular Templates” for Enhanced Brand Content and according our team of experts, these modules look very similar to A+ Content with a number of added benefits for sellers.

According to Ashley Vanderveen, Project Manager, Creative Services at CPC Strategy, this announcement is important to sellers for a few reasons:

1) Mobile friendly – Previously there was only one mobile friendly EBC module option. Now, thanks to the new templates, it looks like some of the newer modules are mobile friendly and you can mix & match creative.

2) Additional creative options – The options are endless here in terms of creative design. There is also a drag and drop feature which is an excellent feature for advertisers to utilize.

3) More modules – Aside from the creative and mobile improvements, now sellers can have up to 7 modules (which is more than A+ Content currently permits).

According to Amazon’s announcement, you can create EBC content using one of five pre-built templates or by selecting the customer template and using individual modules to create the style you desire (shown in image A below).

The new EBC modules are:

Rose

Tulip

Orchid

Sunflower

Lilly

Custom

Keep in mind the first two modules on every template are locked and must be populated with a 1) Brand Logo (see Image B below):

And 2) Brief product description (see Image C below):

Pro-Tip: The remaining five module slots can be configured in any order you choose.

More on Enhanced Brand Content

Adding EBC to your product detail pages may result in higher conversion rates, increased traffic, and increased sales when used effectively.

EBC enables Brand Owner sellers to modify the product description field of their branded ASINs and allows brand sellers to describe their product features in a different way by including a unique brand story , enhanced images, and text placements.

Enhanced Brand Content can also be used to answer the most common customer questions by providing relevant product details that help drive more rapid purchase decisions and may reduce the likelihood of having products returned.

In the following blog post, we cover everything you need to know about Amazon Enhanced Brand Content.