PureView

All eyes are on Nokia this week, as the company prepares for another new Windows Phone, expected to be the Lumia 925, and one with even more of a photographic bent at that. The Finnish firm has made no bones over the past months that digital imagery is one of the key differentiators it sees as distinguishing it from the rest of the mobile market, both from other Windows Phone manufacturers and the smartphone segment at large, and its London launch is expected to be the most camera-centric of the year. Speculation that we could see the "EOS" or the "Catwalk" is rife.

Nokia's big surprise for Tuesday has apparently been revealed early, with the Nokia Lumia 925 being supposedly pictured in advance of its official unveil. The new Windows Phone, which Nokia teased over the weekend, has been pictured courtesy of arch-insider Evleaks, though technical details are still scant.

Nokia has teased its next camera-centric Lumia, running a promo campaign on UK television this weekend for the new Windows Phone 8 handset it is expected to officially unveil on Tuesday, May 14. The commercial, which focused on the dual-LED flash of the new smartphone, as well as what looks to be its slightly protruding lens, gives away little in the way of technical detail, but did drop the hint that it would be "more than your eyes can see," leading to speculation it will be the device so-far known as "EOS".

Nokia keeps dripping out details about the Lumia 928, the new Windows Phone expected to officially launch next week, and latest is a confirmation on the rumored Xenon flash and a demo of the smartphone's audio prowess. The new image, shared by Nokia itself, shows the rear of the Lumia 928 for the first official time, complete with PureView branding and what looks like a combined Xenon and LED flash assembly.

Nokia's worst-kept-secret in Windows Phone, the Lumia 928, may not be officially announced, but that hasn't stopped the company from pitting it against the iPhone 5 and Galaxy S III in a low-light camera test. The Finns still aren't mentioning the Lumia 928 by name - though the video comparison is at the Lumia 928 page - but there's already an official image of the phone showing its aesthetic changes from the Lumia 920 and confirming the 8.7-megapixel PureView camera.

Nokia's Lumia 928 is undoubtedly a foregone conclusion, with print adverts showing up for the new PureView-branded Windows Phone even as Nokia holds off on its official Verizon reveal. Latest to spill the cellular beans is a full, double-page spread in Vanity Fair, an Engadget tipster shared, confirming the handset's Carl Zeiss optics and homemade optical image stabilization. Meanwhile, Nokia's own site has confirmed that the phone is indeed in the pipeline.

Nokia is set to further expand its camera expertise portfolio with a strategic investment in Pelican Imaging, a photography software specialist cooking up Lytro-style refocusable photos using array lenses. Pelican's system, which first broke cover back in 2011, uses an array of 25 densely-packed individual lenses, the data from which is combined - using Pelican's proprietary software - into a single, higher resolution still which can be post-tweaked for focus and even have 3D effects introduced.

We've heard ramblings of Nokia's upcoming rumored flagship before, known as the "EOS" or "Catwalk." This time around, we're hearing some really interesting tidbits of about the phone, most particularly that it'll come with an aluminum outer shell, and will be waterproof thanks to a special nano coating from P2i, which is a partnership that the company's allegedly worked out at Mobile World Congress last week.

This week The Guardian is tipping the world from one of their anonymous sources that Nokia may well be bringing their full-on Nokia 808 PureView 41 megapixel sensor to a set of standard smartphones in 2013. This tip comes from "sources close to the Finnish handset maker" and is indeed appearing to us to be just about as incredible as it may seem to you. What we'll likely see instead is a continuation of the Nokia Lumia 920's high-powered camera technology rather than the beast that is the lens configuration on the 808 - let's have a chat about why.

Nokia is readying the first Windows Phone to be truly worthy of PureView branding, currently codenamed EOS, new whispers suggest, with the 2013 handset expected to drop on AT&T later in the year. The Nokia EOS - the project name of which may well be a nod to Canon's DSLR range - will pack a "similar sensor" to that of the 41-megapixel Nokia 808 PureView, according to The Verge's sources, as well as a new industrial design.