“In
an increasingly competitive craft-beer marketplace, we knew Full Sail’s
packaging needed to be as notable and attention getting as the
award-winning brews inside the bottle,” says Full Sail
Executive Brewmaster Jamie Emmerson. The color palette, hand-drawn
artwork and contrasting design elements that vary from package to
package together tell a story about Full Sail’s environment,
ingredients, geography, heritage, and taste.

Courtesy of Full Sail Brewing CO

A
good brew starts with great water, and the new packaging’s water
imagery honors this magnificent resource. “A layer of spot varnish that
evokes flicker and catches the attention of your peripheral
vision and hand-drawn, wavy lines in a moiré illustration style are the
guiding visual elements,” says MiQ Willmott of TWEEQiM creativeLab, who
penned the artwork. The revitalized Full Sail logo and coat of arms
also breathe new life into the story behind
the brand, highlighting Full Sail’s Oregon heritage and connection to
the winds that blow through the Gorge, Mt. Hood’s majestic beauty, the
mighty waters of the Columbia and the abundant agriculture that supplies
the brewery.

Subtle
design elements on each package serve as a nod to Full Sail’s
principles and priorities. A topographical map and GPS coordinates
pinpoint the brewery’s location in Hood River and the Columbia
Gorge, whose natural beauty and resources have always provided Full
Sail’s inspiration. Artistic renderings pay homage to Hood River’s water
sources, bounty of fresh ingredients, the brewery’s commitment to
environmentally sustainable practices, and of course,
the award-winning taste in each and every bottle.

“There’s
never been a more exciting time to be a part of Full Sail,” says Full
Sail Brewmaster Jim Kelter. “This rebranding reflects our pride and
heritage as one of the original craft brewers as
well as our vision for the future, which - more than anything - entails
continuing to make delicious beer that we know our customers love.”

Perched on a bluff in
Hood River,
Oregon, overlooking the mighty Columbia River’s epic wind and kite
surfing and the snow-capped volcanic peaks of Mt. Hood, Full Sail is a
true craft-brewing pioneer. Since
1987, Full Sail has been pouring pure Mt. Hood water, local ingredients
and responsible processes into each and every pint. Full Sail’s brews
and sustainable practices have garnered more than 300 national and
international awards, including 150 gold medals
and Beverage World ‘s “Craft Brewer of the Year” distinction.
From Full Sail Amber and IPA to Session Lager and Bourbon barrel-aged
beers, Full Sail consistently strives to brew complex, balanced and
ridiculously tasty beers. Learn more at
www.fullsailbrewing.com.