Companies wishing to use RCS messaging to communicate with customers will be required to pass a rigorous verification process with Google. Once verified, the company can use their brand name, colours, logo and font in their messages.

The ability to display custom colours, logos and your brand name as the sender ID reinforces your corporate branding and identity.

But more importantly, clear and authorised verification gives customers peace of mind that the business is who it claims to be. Verified sender helps build trust with your customers.

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