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selling power magazine subscription for value-based pricing and selling. Feedback from sales is automatically sent back to the head office for analysis. LeveragePoint’s users typically benefit from higher-than-average prices, higher price capture in negotiations, and faster sales cycles. (For more information on LeveragePoint, see TEC’s recent blog post .) The discussion that follows involves Tim Girgenti of PROS and Steven Forth of LeveragePoint. Tim Girgenti serves as chief marketing officer (CMO) at PROS, leading its global

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SPS Commerce delivers on-demand Software-as-a-Service (SaaS) SCM solutions to address inefficiencies in the retail supply chain network. Find out why SPS’ latest tools are a cut above the rest and how they help improve the way suppliers, retailers, and other trading partners manage and fulfill orders. And get the inside story as TEC Principal Analyst P.J. Jakovljevic sits down for a candid conversation with SPS’ Jim Frome.

It is widely recognized that enterprise mobility is a necessity for successful businesses today. The big question is not if or when, but how. You want to go mobile quickly and surely, with as little up-front investment as possible while taking advantage of leading-edge mobile technology and keeping pace with developments as they emerge. Your business users require it, but your IT may be daunted by the task ahead. Read this white paper to learn how your business can go mobile at minimum cost, with maximum effectiveness and lean IT resources.

A superior user experience is created when the digital and physical worlds are connected. This paper describes how a comprehensive mobile point-of-sale (POS) system can serve as the glue that holds together all of the different tangible and digital channels used today by retailers—but within the walls of a physical shopping location. A well-conceived in-store mobility strategy can take advantage of the personalization features of online digital channels, scan and research features of mobile channels, special discounts offered on social channels, and instantly accessible inventory of physical storefronts.

Anderson Power Products manufactures power connectors for telecommunications and other industries. The company, needing to consolidate data for its standard and customized products across five global locations, found an enterprise resource planning (ERP) solution that offers one reliable point of entry. Discover how the ERP solution helped improve shipping, customer relationships, financial reporting time, and more.

Rising costs, stagnating circulation figures, and ever-increasing competition for advertisers—times have never been tougher for newspaper and magazine publishers. It takes reliable, up-to-the-minute information to deliver the products and high-quality service your customers demand. But all too often, business processes span multiple departments and information technology (IT) systems, slowing responsiveness and impeding access to crucial facts and figures.

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size.

The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

BI is a complex solution that involves new concepts, new procedures, and a learning curve. Management with knowledge of BI must assess whether there is a real need for a new BI solution and whether a chosen solution would provide any measurable benefit. This white paper assesses the results from a recent BI survey of 2200 end users of BI software. Considerations to take into account when selecting a BI solution are followed by a look at the future of BI.

"Agility", "real time enterprise", "zero latency" ... these are among the several buzzwords doing the rounds these days. Some would characterize these present times as belonging to the "Real Time Decade." Are these words just hype or do they proffer a vision of reality for the near future? This article attempts to examine the issues involved and offer some answers.