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Chronicle: Bargains - Assembly Row

Assembly Row’s become a one-stop shopping and lifestyle destination for the whole family.

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Updated: 7:55 PM EST Jan 12, 2018

Chronicle: Bargains - Assembly Row

Assembly Row’s become a one-stop shopping and lifestyle destination for the whole family.

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Updated: 7:55 PM EST Jan 12, 2018

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WEBVTT ♪>> GONE ARE THE DAYS OF TREKKINGTO THE SUBURBS OR FAR-FLUNGRURAL AREAS FOR LAST SEASON'SAPPAREL.SOME OF THE BEST DEALS ARE UNDERYOUR NOSE.>> ONE THING SPECIAL ABOUTASSEMBLY ROW, IS IT IS MIXED-USEDEVELOPMENT WHERE WE HAVERESIDENTIAL, DINING ANDENTERTAINMENT IN A NEIGHBORHOODSAY -- SETTING.REPORTER: HE IS A GENERALMANAGER OF ASSEMBLY ROW INSOMERVILLE JUST A STONES THROWFROM BOSTON.>> THE FACT YOU CAN HAVE THISNEIGHBORHOOD TYPE MIXED-USEDEVELOPMENT WITHIN MILES OF THEBOSTON SETS US APART.ASSEMBLY ROW HAS BECOME AONE-STOP SHOPPING AND LIFESTYLEDESTINATION FOR THE WHOLEFAMILY.FIRST STOP ON OUR VISIT, BROOKSBROTHERS.>> CLOTHING FOR MEN IS THE FOCUSOF OUR BUSINESS.WE HAVE A COUPLE DRESS SHIRTSAND TIES FOR THEM, CUFFLINKS ANDEVERYTHING THEY NEED.>> YOU CAN FIND EVERYTHING YOUNEED FOR YOUR WORKDAY AT BETTERPRICES THAN YOU WOULD EXPECT.>> OUR PRODUCT IS VERY HIGHQUALITY, COMPARES VERY FAVORABLYTO OUR RETAIL STORES ON NEWBURYSTREET AND STATE STREET.BUT THE PRICES CAN BE 20%, 30%,50% LOWER THAN IN OTHER STORESOR ARGAN -- OR EVEN OUR OWNRETAIL STORES.>> YOU HEARD RIGHT, 50%.AND THERE IS MORE.>> SOMETIMES WE GET OURMERCHANDISE AFTER THEY HAVE BEENIN THE RETAIL STORES.AND THAT IS MARKED OFF AS MUCHAS 80%.SO YOU CAN FIVE OF $500 DRESSFOR $100.>> ALTHOUGH IT IS MOSTLY MEN'SAPPAREL, THERE IS PLENTY FOR THEWORKING WOMAN.AND FOR FORMAL OCCASIONS LIKE AWEDDING OR A JOB INTERVIEW.WORK IS COVERED.WHAT ABOUT SOMETHING FOR THEHOME?LE CREUSET HAS BEEN AROUND FORNEARLY A CENTURY.BUT IT IS EASILY IDENTIFIED --ITS EASILY IDENTIFIABLE PRODUCTSARE AS POPULAR AS EVER.ANY FOODIE HAS OR COVETS THEIRCOOKWARE.PANS, AN ENAMEL CAST IRON TOSTONEWARE, AND SILICONE, THEYARE THE STANDARD FOR ANYCULINARY KITCHEN.AND THEY ARE MUCH MOREAFFORDABLE HERE THAN AT GOURMETKITCHEN STORES.IF YOU CANNOT COOK, AT LEASTYOUR KITCHEN WILL LOOK FABULOUS.TO WORK OFF ALL THOSE CALORIES,HOP OVER TO REEBOK FOR COOLCLASSIC STYLES OF ATHLETIC GEAR.>> WE ARE SURROUNDED BY THEAIRPORT, WE HAVE A LARGE TOURISTSENSIBILITY.A LOT OF TOURISTS HERE FROMLOGAN, AND COMMUTERS FROMDOWNTOWN BOSTON AREA.>> STRAIGHT FROM THE AIRPORT,THESE MUST BE GOOD DEALS.>> WE DO WEEKLY UPDATES,PROMOTIONS.WE TEND TO DO AROUND 20% TO 40%OFF.SOMETIMES EVEN 50% OFF.>> THE ATHLEISURE TREND IS GOINGSTRONG.WHETHER YOU ARE WORKING OUT ORCHILLING OUT, THERE IS SOMETHINGHERE FOR EVERYONE AT THE LEISURE-- AT THE REEBOK STORE.>> WE HAVE IT ALL.>> HOT DEALS, BIG BARGAINS, ANDA LOT MORE TO BOOT, IN ONECONVENIENT ROW.>> THIS IS THE FUTURE OFRETAILING.PEOPLE GOING OUT FOR DINNER,SHOPPING, GOING TO A MOVIE,HAVING ALL KINDS OF FUN.SHAYNA: AND MOVEMENTS OF STARTEDOFF AT MONTAGE, THE APARTMENTBUILDING AT ASSEMBLY ROW.IT IS THE HIGHEST HIGH-RISEAPARTMENT BUILDING INSOMERVILLE.ANTHONY: IT IS A NICE FACILITY.A GOOD WEEKEND TO GO SHOPPINGBECAUSE IT IS A THREE DAYWEEKEND.A LOT OF PEOPLE FORGET THIS IS ATHREE-DAY WEEKEND, SO SHOP.SHAYNA: NEXT, ROLLING OUT THEBIG TICKET ITEMS AT A NEWDISCOUNT STORE.>> DINING ROOM TABLES, BEDROOMS,

Chronicle: Bargains - Assembly Row

Assembly Row’s become a one-stop shopping and lifestyle destination for the whole family.