We are so excited to announce that we will once again be hosting our February Love Story contest! We had such an amazing response last year from all of our beautiful brides and look forward to receiving a whole new batch of tear jerker love stories.

We will be accepting stories (and photos, of course!) starting TODAY. Send all of the love and romance you have to [email protected] along with which gown you wore (or will wear!) and the store you purchased it from by February 7th. The top 5 stories (to be picked by the ladies of JLM Couture) will be showcased right here on the Aisle Style blog starting on Monday, February 10th with the winner being put on display on Valentine’s Day.

The extra special treat?

That lucky Valentine’s Day couple will win a $100 American Express Gift Card.

There is something completely charming about our newest collection, ti adora by Alvina Valenta (if we do say so ourselves!) Head designer Jessica Williams offered such a breath of fresh air with this collection and we are simply over the moon!

We are in awe of the amount of requests we have received for all of our collections down under in Australia over the past year. We love our Aussie brides and wanted to make sure they know all about our Australian retailer, Eternal Bridal- located in Melbourne. They carry all JLM Couture divisions (yes, Lazaro, Hayley Paige, Alvina Valenta, Jim Hjelm, Tara Keely and Blush can all be found here!) and are an absolute pleasure if we do say so ourselves! Here is a peek inside their boutique:

We say here at JLM Couture that a bride can never have too much sparkle on her wedding. So we decided to put together a post of our most jewel happy gowns for you to take a gander at. Needless to say, we had to start with…