Former Penske Racing South President Don Miller and Dan Luginbuhl, one of the pioneers of motorsports marketing and public relations, were honored in a special ceremony at the team’s Mooresville, North Carolina facility on Monday.

Team Penske inducted two long-time team leaders and executives into the Team Penske Hall of Fame this week.

Former Penske Racing South President Don Miller and Dan Luginbuhl, one of the pioneers of motorsports marketing and public relations, were honored in a special ceremony at the team’s Mooresville, North Carolina facility on Monday.

Miller, a former racer himself, joined Penske Racing in 1972, working on the team’s stock car and IndyCar programs before becoming Vice President of Penske Products.

Miller was instrumental in bringing Penske Racing back into full-time NASCAR competition in 1991 with driver and fellow Team Penske Hall of Famer Rusty Wallace. Miller then became President of Penske Racing South, overseeing the day-to-day operations of the team’s stock car program. Under Miller’s leadership, Penske stock car teams produced a total of 69 victories in NASCAR Cup Series, NASCAR Xfinity Series and ARCA competition until his retirement in 2007. The Chicago native was also helped design and develop several car safety advancements in NASCAR while leading the Penske team.

When Luginbuhl joined Penske Racing in 1969, he helped chart the course for the team’s innovative and successful partnership model. He also helped pioneer modern motorsports public relations and marketing. Early in his tenure with Penske Racing, Luginbuhl cultivated the relationship with key team sponsor Sunoco before he helped foster partnerships with some of the other top brands in motorsports including Pennzoil, Marlboro, Miller, Goodyear, Mobil, Mercedes-Benz and many other Fortune 500 companies.

Over his 35-year career with Team Penske, Luginbuhl distinguished himself in numerous roles within the organization as he helped define and refine the Penske brand. He served as Vice President of Communications when he retired in 2002 and he continues to be a valued resource for Team Penske.