Additional Material of Chapter 10

100 Differentiation examples

To innovate you must look beyond your own industry. Answers lie at unexplored places. Once David Gómez was talking with Pepe Mujica, former president of Uruguay, and he said: “¿Want to change the world? Travel. Somebody already solve it somewhere in the world”. This is what these examples are all about. Giving you ideas from other companies and industries to open your mind.

To think outside the box, you first need to look outside the box.

Examples are classified in the ten categories explained in the book (10 examples of each).