In his new role, Agrawal will re-structure the organisation, bring dynamism in the system and make the agency ready for the next level of growth.

Agrawal says, "Strong fundamentals, creative energy and an ability to think out of box are some of the traits of this agency that attracted me to Brand Curry. Everything is in place here. It just needs to push the envelope a bit and that's what I thought can be done here."

Agrawal, who comes with 14 years of experience, has worked with brands like TVS, Kwality Walls, Levi's, Dockers, ITC Food, Bagpiper, ING Vysya, Airtel, AMD, Himalaya, Times of India, Canon and Honda Bikes.

After obtaining a Bachelor's degree in Fine Arts from M S University, Baroda, he started his career as a visualiser with Cognito Advertising in 1998. After seven months, he joined Pinnacle Advertising in the same position.

In 1999, Agrawal moved to McCann Erickson as art director. In 2004, he joined Rediffusion-Y&R as creative group head. After more than two years at Rediffusion-Y&R, he joined Contract Advertising as associate creative director.

Later, Agrawal moved to Denstu Marcom for a short span of four months, before joining Avon Beauty Products as creative head.