Project consists of laser projection of animated words to the public buildings or squares.

Experiments in psychology have shown that we often do not have introspective access to higher cognitive processes: that we are unaware of reasons to made a particular judgment or decision.

Rhythm of oppositional meanings of the words supports abstract concepts that leads observers from individual to universal consciousness. From real, concrete, to higher cognitive processes and higher levels of abstraction.
Perhaps is pretentious to expect, in age of Information that only the experiments using the paradigm of opposition of conscious and unconscious can affect one but by placing the spectator in direct relation with work, by active experiential participation in cognition, it is certainly possible to cause at least small shift in the perception of the world around one and within one.