'Cash mob' boosts local businesses

An extraordinary thing happened at our shop last Saturday. As we were pricing and shelving books a group of 40 members of the Humboldt County Cash Mob streamed through our doors. The Cash Mob, which works like a flash mob, is a group of people dedicated to the cause of supporting local businesses. They meet periodically, each member pledging to spend twenty dollars in cash at the business that they will "mob." The destination is not revealed even to participants until minutes before they arrive, when they gather at a public place and are told where they will be shopping.

To us at Booklegger, it felt like someone had thrown us a surprise party. The cash mobsters were delightful, full of enthusiasm and clearly enjoying the community spirit of the event. Our store had a great day Saturday not only financially, but more importantly we felt that Booklegger's presence as a bookstore and gathering place was truly honored and valued. We are so lucky to be a part of a community that would put together such an event. We want to extend our heartfelt thanks not only to the Cash Mob, but to everyone in the area who thoughtfully chooses to support us and other local businesses.

We here at Booklegger will be following the Humboldt County Cash Mob on Facebook so we can get in on their future mobbings. We can't imagine a more fun way to support local business.