Dong Lai Shun-Logo and Vi by Acclaimed Designer

Acclaimed Designer Presents The Dong Lai Shun Logo and Vi

The author of the award winning design Dong Lai Shun - Logo and VI by Acclaimed Designer says, Donglaishun, with its origin in 1903, is a hundred-year franchise restaurant. As a China time-honored brand, it is quite public among the public due to its authority and high quality. However, its brand value weakened continuously, causing misconception for consumers to recognize it. By structuring both its historical and cultural context, we represented the restaurant like 100 years ago, adopting hand-drawn illustrations as core brand elements..