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Generally, it's only in movies like Catch Me if You Can that flight attendants actually look stylish in their uniforms. But the brash entrepreneur and founder of Virgin Airlines, Richard Branson, is out to change all that by enlisting the help of Dame Vivienne Westwood to revamp the airline's current in-flight duds. The new outfits will be tested later this summer, in anticipation of a rollout next year.

Both Branson and Westwood are known for their wild card reputations, but hopes of any avant-garde livery were quickly dashed. Male members of the cabin crew will reportedly wear burgundy three-pieces suits, so anyone hoping for hints of Westwood's mischievous past (she ran the influential ur-punk boutique Sex in the early 1970s) should expect something more along the lines of Savile Row. All in all, probably for the best. When Branson plans to give us a much-needed extra two inches of legroom? Well, that remains to be seen.