traditional marketing techniques

When you read the Internet Squeeze, you join an exploration of both the tactical and strategic marketing concepts that must be implemented to take advantage of the vast changes that the internet has brought to the world of commerce. The people with technical know-how must be employed; but they also must be given comprehensive guidance […]

Many companies in technical fields have moved to offer live support personnel on their websites. It is something every company, in every industry, should strongly consider adopting. If your operation is too small to do this, plan an elaborate routing process so that customer inquiries make it to a live person rapidly. Then ensure that […]

I have always been a student of the game. Whether the game was football in college or tactics in the Army, I have always wanted to gain any advantage that I could by being better armed, better trained, and better informed than my competition. The same is true in business. I like to pay attention […]