Business Marketing: This program provides knowledge of all general marketing concepts, as mentioned in the Marketing Communications Specialist certificate, along with management concepts, budgeting and accounting, strategic planning, business laws and ethics, and proposal writing. Graduates are versed in managing projects, determining strategies to reach their markets, coordinating the distribution of products, planning advertising and promotional campaigns, establishing strong web presence for their organizations, and researching to assist in market planning.

Credit for Prior Learning (CPL)

Work Environment

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.

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Scholarship Opportunities

Each year, Dakota County Technical College and the DCTC Foundation make more than $200,000 in scholarships available to our students. Students are encouraged to create an account and apply for scholarships online.

Financial Aid

Step 2: After receiving an official award letter from DCTC, you may apply online for a Federal Stafford Student Loan. Visit the Loans page for more information.

Testimonials

Business Marketing

"Overall, DCTC is a good place to go. It has built a base for where I'm able to go – to this day."

Christian Ostergaard

2007 Business Marketing Graduate

Khristin Sutton

Business Marketing Graduate
Marketing Consultant, HealthPartners

"The curriculum was right on point with many of the strategies and tactics directly impacting the work I was already doing… I'm so grateful, every single day, that I decided to go back to school."

I was nervous about going back to school after 20 years, but I actually enjoyed being a student again. Learning new things that I could immediately apply to my work was exciting. The curriculum was right on point with many of the strategies and tactics directly impacting the work I was already doing.

Everything I've learned is completely relevant to the job I do and then some. I've been able to apply so much of my work in class to real-world scenarios. I also enjoyed some of my elective classes where I was able to incorporate some fun learning subjects that I probably wouldn't have otherwise.

I'm not sure people know how robust the program offerings are at DCTC. I'm not sure if I even realized how broad the range was until you start meeting other students and learn about the programs they are in. I also feel strongly that DCTC has some of the best professors. They are relatable, open, knowledgeable, patient and all-around great people. It was a pleasure to be in their classes! I'm so grateful, every single day, that I decided to go back to school. You'll learn exactly what you'll need for a successful career in marketing!

Employment

Business Marketing

Employment in business marketing related fields made the top lists for best-paying careers and fastest employment growth. In Forbes, Marketing and Sales Managers made the Top 20 Best-Paying Jobs for Women in 2013 with a median annual earning of $58,000. In the latest Economic News Release from the U.S. DOL Bureau of Labor Statistics, employment in the business marketing field is among the top 30 occupations with the fastest projected employment growth by the year 2020. BLS: "Employment growth will be driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies."

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.

Gainful Employment Reports

Transfer Options

Business Marketing

Articulation Agreements

Articulation Agreements are formal agreements between two or more colleges and universities to accept credits in transfer toward a specific academic program. DCTC has articulation agreements in place for this program with the following schools:

Credit for Prior Learning (CPL)

Transfer Resources

Do you want to see how your courses transfer to programs at participating colleges and universities? Add the coursework you've taken and use Transferology to find out how it might transfer to any of the participating schools in the Transferology network. Get an account and create a plan now!

Transferring to DCTC?

Whether you're a veteran of the U.S. Armed Forces or an international student or transferring from high school or a four-year university, DCTC will help you through the process. Visit our Transfer Students page for more information.

News & Events

Business Marketing

The Business Marketing program at DCTC is active throughout the year and makes headlines in college publications. Read about student and alumni success, as well as, accomplishments of our business marketing instructor.

Business Marketing on Social Media

Clubs & Organizations

Business Marketing

DCTC features active, industry-relevant clubs for Business Marketing students right on campus. Getting involved in these clubs allows you to make the most of your college experience and gives you an edge when seeking employment in the business marketing field. The following club is open to all Business Marketing students:

American Marketing Association (AMA) Club
The DCTC AMA club offers students an opportunity to gain leadership skills by holding important positions within the club. Members are active in community service projects, networking with the professional membership, attending both regional and national AMA sponsored events and using membership resources for marketing trend information and job searches.

For a complete list of extra curricular opportunities at DCTC, visit our Campus Life page.