Q&A

Q: To track specific email links as goals, if they use {click URL} in GTM how do we do that in GA? Just set the email as the label? Does it need ‘mailto’? A: Leave it blank and the goal will trigger no matter what is in the label, as long as the category and action match correctly. Alternatively, you can use mailto: as a regular expression.

Q: Was that Google Analytics account created on a Gmail / Google account that pre exists? A: Yes, it was. You need a Google account in order to create a Google Analytics account.

Track calls from your own phone numbers and emails with our upcoming raw reconciliation tracker. Then reconcile this with your sales data in your CRM or accounting software to optimise towards calls and emails that result in sales.