'Veganuary aims to reduce the suffering of animals by inspiring and supporting people across the globe to go vegan for the month of January.' — Veganuary

It is going to be a very busy but also a very exciting month for us. Following our products being registered with the Vegan Society Trademark earlier in 2016, we felt like we could not miss out on such a great initiative. Caring for the animals and environment around us, we would like to strongly encourage you to join us on the 31 day challenge of plant based diet!

So why Veganuary? Well, as some of you may already know I live in a very diverse family. Being vegetarian myself, although swinging more towards veganism, as well as other members of the family being vegan, vegetarian, pescetarian and some simply reducing their meat consumption, we feel that our business has to resemble what we do and how we do things. It just feels like a natural progression, right?

For this reason, we have decided to put 20% off on all vegan products that are purchased in January and 10% for cakes that are being ordered in the month of January. So even if your birthday or wedding is in December, you will still get your 10% off if you order in January!

We will also be holding a cake taster event on the 14th January for those who haven't tried our vegan cakes yet. You will also have a chance to talk to us about how we make our cakes, what is the ordering process as well as what delicious vegan designs we have available!

Are you new to plant based diet? Not a problem, here are some basic facts that will give you a clear picture:

Veganism is a way of life that alters diet, clothing, and other decisions with the goal of ending exploitation of animals.

Vegan foods are free of all animal products such as meat, eggs, fish, and dairy. Get YOUR school to serve a healthier, less meaty menu by signing up for Meatless Mondays.

“Ethical vegans” also avoid the use of animal products like skin (leather or fur), feathers, and other things that cause animal suffering during production.

Approximately 5% of the US is vegetarian (close to 16 million people), and about half of those are vegan -- meaning about 7.5 million Americans abstain from all animal products.

Vegan living often reduces the intake of saturated fat, animal hormones, and cholesterol while increasing the intake of fresh fruits and veggies. That has the potential to reduce the risk of cancer, diabetes, obesity, and heart disease.The average American cholesterol level is 210 milligrams per deciliter (mg/dL), which is higher than the medically acceptable range of 150-200 mg/dL. The average cholesterol of a vegan in the US is 146 mg/dL.

Vitamin D is required to absorb calcium from the digestive tract and incorporate calcium into bones and teeth, but vegans don’t consume much of it in their diet. To compensate, they expose themselves to natural sunlight or a take Vitamin D supplement.

Vegans tend to have lower rates of cancer than meat-eaters and vegetarians. For example, vegan women had 34% lower rates of female-specific cancers like breast, cervical, and ovarian cancer. Similar results were found in men for prostate cancer.

A study done by Nobel Prize winner Elizabeth Blackburn found that a vegan diet caused more than 500 genes to change in three months, turning on genes that prevent disease and turning off genes that cause cancer, heart disease, and other illnesses.