“Over the past 18 months, we have seen a very strong acceleration in our Prodigious offering across the region,”said Nold.“I am thrilled that Michael is joining us to lead the next chapter of our Prodigious expansion, as we continue aiming to be the indispensable partner to our clients and as our offering is increasingly focusing on dynamic, efficient and agile content. In his role, Michael will also be instrumental in stepping up the connectivity between the individual markets, building centres of excellence and a more fluid engagement for the benefit of our clients”

“I am excited to join PublicisGroupe given its incredible commitment to accelerating its Prodigious offering across the region,”said Burgess. “I am looking forward to working very closely with the individual markets and support them as they capitalise on those opportunities.”