Make your millions in
international markets
Do you want to reach the 99% of consumers not living in the UK? Discover how Core
Business Solutions has helped businesses internationalise successfully and profitably
I
t's the responsibility of any
entrepreneur to seek the
broadest opportunity for what
they have to offer. It takes a great
deal of effort to develop and
launch a product in local markets,
so with all that hard work done,
surely it makes sense to extend
the reach of your business to
international markets.
Why did you set up your company in
the UK? The straightforward answer is
likely to be because that's where you
live, not because the UK offers the strongest
opportunities for success. International
growth is a choice and all choices have
consequences. But to do nothing is also a
choice and may represent an opportunity for
your competitors. If you're not growing, you're
going backwards.
Where do I start?
At the end. You should think about how
your business will look in five to 10 years'
time and plot a path to there. Your
internationalisation strategy needs to be
at the core of your vision for the business
as a whole, not a standalone venture. You
are setting the foundations for your future
business success.
Don't be put off by the apparent complexity
of international markets. You'll find more that
is familiar about doing business internationally
than not. There will be challenges along the way,
but that's true of any expansion; opportunity
and uncertainty go hand in hand.
Think of Brexit the same way. The UK does
most of its export business outside the EU. The
Middle East, for example, has huge investment