Three divisions of the Canadian Automobile Association — CAA Saskatchewan, CAA Manitoba and the Alberta Motor Association (AMA) — engaged us to bolster readership and increase engagement with their vast membership base

Solution

We comprehensively re-imagined and redesigned three distinct magazines, created a digital platform for Alberta, and focussed on delivering content across all business lines — automotive, travel, insurance and membership.

Result

The clubs saw major spikes in readership for all titles — by more than 2.5 times.

Services

Strategic Consulting, Brand Design and Consultation, Content Creation and Management, Business Development and Sales, Printing and Distribution, Research and Analysis