Pure Insurance Review

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Pure Insurance Video ReviewPURE is a personal lines insurance company that specializes in policies for high net worth individuals. The company is set up like a mutual insurance firm, which shares profits and losses with its policyholders through premium adjustments and dividends – but with a twist. Each policyholder (which they call Members) is assigned a unique account that acts kind of like one you would get at a bank. A portion of the company’s annual profits are deposited into each account based on how much each member paid in premiums. This account builds over time and can be used by PURE to pay future claims. Where the bank account analogy falls short is when it comes to accessing the funds. The money is not readily available for the Member to withdrawal, but any balance is issued out if a Member cancels their insurance or passes away. As previously mentioned, PURE’s target market is the affluent. Because of this, their premiums are often higher than what you would pay through a more traditional insurance company. Since their members tend to pay more, they expect more. And that is where PURE differs quite a bit from their counterparts. For example, PURE’s auto insurance follows members across the globe, no matter what car they drive. And home insurance customers have a handy featured called Neighborly Settlements, which provides up to $25,000 for smoothing over relations with a neighbor after causing some damage to their property. Overall, PURE seems like a stand up company that offers a very good product. As a Member you will probably pay more for your insurance coverage, but if you value high quality service and don’t mind paying more for it, PURE is a good choice.

With a member-focused approach to insurance, PURE is a relatively new company geared towards those with a lot of assets to protect. For those in search of an alternative to large insurance companies and a lot of extra benefits, PURE is a company to look at.

PURE Summary

PURE stands for Privilege Underwriters Reciprocal Exchange, and is a member-owned company. Their clients are referred to as members, and the company is structured in a manner similar to a mutual insurance firm.

Premiums from their members are pooled, and claims are paid out of that pool. Any money that is left over after claims and operations (profit) is held in special accounts called subscriber savings accounts.

Each member has their own account, and any profit it is distributed proportionately based on total premiums paid for that year. This money can be used by Pure to pay future claims, and is distributed to the individual (or estate) if the membership is ever canceled.

The company has been in business since 2006, and has seen slow but steady growth. PURE currently offers their products in every state except for Alaska and Idaho, but intends to complete their expansion to those states soon.

PURE aims its products at what they call “carefully selected” members, most of whom are affluent and considered to be low-risk. PURE uses a committee of appointed members called the Subscribers Advisory Committee to help determine the future of the company, keeping members central to how they operate.

Currently, PURE offers a selection of insurance products for individuals, all of which are tailored to the needs of the affluent.

Insurance Products

The lineup of personal insurance products from PURE makes it clear very quickly that they are designed for well-off families with a lot of valuable assets.

Auto Insurance

PURE’s Private Fleet Auto Insurance is designed for people who own more vehicles than there are drivers in the household. The company promises lower premiums based on the fact that not all of those vehicles can be operated at once.

The Private Fleet plan covers a range of different types of vehicles, including daily drivers, collector cars, motorcycles, luxury motor homes, and more. All of the vehicles in the household are covered under one policy.

Home Insurance

PURE’s High Value Home Insurance is designed to protect homes that are above average in both construction and value.

The program includes features not seen in most standard home insurance policies, such as:

The option to rebuild, replace, or take a cash settlement

Guaranteed Replacement Cost

Sewer and Drain Backup Coverage

Equipment Breakdown Protection

Preventative Actions coverage, which allows for upgrades and

improvements to prevent a loss from recurring

Extended Jewelry Protection

Coverage for damage to a neighbor’s property

Pet Medical coverage

Additional Products

Jewelry, Art, and Collections Insurance

This product is designed to protect high-value collections and individual items beyond the limits of a homeowner’s insurance policy. Coverage is worldwide and includes itemized and blanket coverage with options when one of a pair is lost or damaged.

Personal Excess Liability

Umbrella coverage to protect above and beyond what is available from auto and home insurance policies; this coverage is available for up to $25 million.

Watercraft Insurance

PURE provides coverage for a variety of boat types, from small craft to luxury yachts, with agreed value coverage and a range of other features.

Flood Insurance

PURE has a comprehensive flood insurance program that goes above and beyond standard policies. Their Flood Solutions program can be customized to meet the needs of each homeowner.

PURE Rates

Since quotes are not easily available and products only offered to members, price comparisons with PURE are not easy to obtain. However, as a company aimed at a very affluent market, it is unlikely that PURE’s intent is to offer the lowest rates, but rather rates that are competitive within their specialty market and supported by a lot of features and benefits.

PURE does promise lower rates on vehicles that exceed the number of drivers in the household, but again, this is likely to only be considered an insurance bargain by those who have very valuable vehicles and need a lot of protection.

Claims

PURE does not offer online claims reporting, which is odd for such a modern insurance company. There is an option on their website to “Request a Proposal” , simply enter your contact information and the best time to reach you and a PURE representative will respond. They do however have an email address that can be used to report claims: claims@pureinsurance.com, as well as a 24/7 toll-free phone number: (888) 813-PURE and a fax number as well.

Not surprisingly for a company aimed at a wealthy market, PURE promises claims service that goes above and beyond. In addition to an adjuster working directly with you on the claims process, PURE also assigns the insured to a Member Advocate, who is there to help with administrative and other needs and concerns during the claim.

PURE takes their claims process one step further, going beyond repairs to actually assist with future loss prevention in qualifying cases. The company’s Loss Prevention Program applies to claims of more than $10,000 and provides extra funds for upgrades or improvements that will prevent a similar loss in the future. This feature really puts PURE above and beyond when it comes to claims service.

Consumer Research and Complaints

PURE’s slogan is “Love your insurance”, and it appears most of their members do feel that way. Although the company is not accredited on the Better Business Bureau website, PURE has an A+ rating with the BBB. The company has an impressive zero complaints in the last three years.

A search came up with no complaints from PURE policyholders and little in the way of reviews of the company at all, either positive or negative.

Financial Strength

Rating Company

Grade

Financial Outlook

AM Best

A-

Positive

Fitch

N/A

N/A

S&P

N/A

N/A

Bottom Line

PURE is a recent addition to the lineup of companies aiming their policies at the affluent; major competitors would be Chubb and AIG. For those who fit into the right tax bracket and are looking for a change from the usual insurance company, PURE is well worth a look. They have solid products and a long list of membership benefits as well.

For those who are of a more modest lifestyle, PURE is unlikely to be a good fit.

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Review Information

Summary

Reviewer

Eric Stauffer

Review Date

2017-06-17

Reviewed

Pure Insurance

Author Rating

4

About Eric Stauffer

I am a former insurance agent and banker turned consumer advocate. My priority is to help educate individuals and families about the different types of insurance they need, and assist them in finding the best place to get it.

Reader Interactions

Comments

I am looking for some help with a PURE policy. I have a home that is rented and they put a “Rented to Others” surcharge, “Seasonal” surcharge and a “Caretaker on site” credit. I am confused, why do I have Seasonal and caretaker. It is a home in VA, rented on an annual lease, not a vacation or seasonal home? I expect a rented to others charge but the other charge and credit??

I would reach out to your agent that sold you this policy, or PURE directly. It could be the way they set up these types of policies, or a simple oversight. They are pretty good in the customer service department, so I would expect a reasonable response or explanation from them.

My Bentley GTC was just damaged by a Pure insured. I was expecting a Chubb like approach to settlement. Liability is not in question. After reading your posts, I am expecting a very aggressive approach and the penny pinching you would expect from an Allstate. Should I just file the suit?

You should have a good experience & if not be sure to get your agent involved to help you…
You have another option! You can just let your insurance company handle the claim & let them deal direct with PURE! Then you will know how your insurance carrier has your Bentley insured – actual cash value or agreed value!!!

I have been with Pure for 5 years and paid them over $30,000 for multiple cars and homes. After my daughter had a minor fender bender that brought my total claims over 5 years to about $5,000 they sent me a nonrenewable notice by certified mail 3 weeks before the policy renewal date. No phone call? Horrible customer service!

For clarity and full disclosure, I am a licensed independent insurance agent. I represent Pure along with many other carriers mentioned in prior discussions. I want to cover a few points that are in common to the thread below.

1. Pure works through independent insurance agents. If you receive a cancellation from Pure, I assure you that they gave your agent the same notice in advance of yours and explained to them why they were cancelling you. It is up to your independent agent to work on your behalf with Pure, or to find another carrier who can write your insurance competitively.
2. Many clients of mine have been very upset with the replacement cost valuations required by all of the carriers mentioned in the prior comments. They all want to use values proposed by their builder, or the friend who is a real estate agent etc.. The reason the values are so high is because these carriers will settle your claims based on what it will cost to rebuild your home using the same high quality, hard to find trade professionals and materials that were used to build your home. I have seen these carriers bring in marble AND stone masons from Italy to rebuild homes that were built in 1700 that require special work. They will use plaster and lathe, not plasterboard to replace walls that were built in the 1800’s with this kind of craftsmanship. They will remake original plaster moldings on ceilings, not use plastic or resin replicas. They will find aged or exotic wood to replace and match materials that were damaged in a partial loss so that they match exactly what was not damaged. They will use real oak, walnut, mahogany and teak to replace damaged wood, not veneered pine, or pine stained to look like these other woods. That is what a regular carrier would do when your insurance is a traditional homeowners policy.
3. Starting with a clean slate when building a new home is much less expensive than having to remove or work around partially damaged structure, or haul away the rubble of an old home, rebuild the foundation and then build a new home after a loss. Builders today will not use the same materials or craftsmanship that was put into older homes. If that is ok with you, get a homeowners policy that reflects this understanding.
4. There are also situations where someone has a truly unique and one of a kind home. If it were to burn, the owner would not feel that they had the same home, even if it were rebuilt using materials and craftsmanship that were used in the original home. IT looks the same but it does not have the same emotional attachment (and the ghosts are gone!) Some of these carriers will allow an insured to walk away from the loss and chose to buy a totally different, but unique and similar in value home at a totally different location. This is a huge moral hazard for a carrier to take on. They are going to charge extra for this.
5. These carriers will also provide temporary living expenses that allow a client to live in the manner to which they are accustomed while they are recovering from a loss. This means that they can rent another nice home, or condo or apartment rather than be put up at the local cheap motel. They also will allow for nice meals as opposed to eating at the buffet.
6. Bottom line is that these carriers are expensive to be with, but I want my high net worth clients to be with one of these companies because I want to be able to tell them “if _______ wouldn’t pay for this, no other carrier would either, they are the best out there”.
7. Talk to an independent agent who specializes in custom insurance for custom homes to get a good opinion. I have never seen one of these carriers pay LESS at the time of a total loss than the (high) replacement cost they put on their policy .

I am also a licensed independent insurance agent that represents PURE. I continue to try to help people on these post understand that most, if not all of their issues are with the agents and not PURE. Find another, knowledgeable agent and you’ll have a completely different experience!

Satisfaction with an insurance company often depends on what side of the claim you are on. If you are the insured of the carrier, they are going to go out of their way to take care of you and go the extra mile because you pay them money and are their client. If you are involved in an accident in which the other driver was at fault, the other drivers carrier has an obligation to THIER insured to settle the claim in a “fair”” manner but also in a manner that costs THEIR insured the least amount on their loss history.
The settlement offered should be based on industry standard reference guides but is rarely as much as the current retail used car price of the damaged car. That is never what a person wants to hear wants to hear when they were not at fault and wish the whole thing never happened. They also have emotional attachment to the car they currently have but that is not included in an appraisal. Very frustrating for sure but a fact of the business of insurance.
The best thing to do if you have an accident in which you were not at fault is to get two offers- one from the adjuster of the at fault drivers carrier, and one from your own carriers adjuster (assuming you have collision coverage). If your carrier offers higher, share it with the other adjuster and see if they will up their offer. If not, settle your claim with your own carrier and pay your deductible while you wait for them to go after the other party’s carrier under subrogation. If successful and they collect the amount they paid out to you they will give you your deductible back.
As others have pointed out, if your agent hasn’t explained all of this to you and given you some guidance, you are with the wrong agent.

I got hit by one of “Pure’s” customers when they backed into me a couple weeks ago. The company sent out an adjuster who was aggressive in telling me the vehicle had rust therefore his coverage was less. I have been in accidents on both side of fault and have never seen such flimsy coverage on significant collisions with clear proof in police reports.

Incredible company. Saturday night we were going to the movie theater and hit a deer, bad damage to car. Sunday we dropped the car off at the body shop and reported the incident, and they are going to inspect probably tomorrow (tue) and get everything fixed. BUT here’s the kicker – my wife just mentioned that we were on our way to the movie theater to see the ‘Good Guys’, and obviously we missed it. So this afternoon we get an email with a $50 gift card to the movies!! Can’t believe it. It wasn’t like we were asking for it, she just mentioned it in passing. Wow. Unbelievable. Oh, and the incident report and all of that is so efficient.

We are SO bummed that when we move to FL we will not be able to stay with PURE (because our assets are not high enough down there). I would definitely pay extra just to stay with these people, the service is just unbelievable. As it is, not only is the service better, but they are actually CHEAPER than we had before. Just wish they would open up their eligibility. If you can get insurance with them, you should. No question. Best insurance company we’ve ever been with.

PURE has an essential monopoly in some regions and is able to coerce its established “clients” to pay more than should be legally allowed. For example, PURE has required me to purchase over $2M in coverage when my lender requires only $1.5M in coverage. This large discrepancy of over half a million dollars caused my lender to inform me that this is “not right” and that action must be taken.

Jack, please keep in mind that insurance is NOT to cover your loan with your mortgage company. You have loan amount, market value and insurance replacement value of which all are very different. Insurance is to rebuild your home @ replacement cost in the event of a total loss. The clients that have suffered losses & were insured with PURE are very happy that they did not have out-of-pocket cost to help them rebuild. AND, if you don’t want to rebuild, that’s fine too. Ask your mortgage company if they will pay the out of pocket expenses for you??? Another point I would like to make is that your agent should have explained the process to you prior to placing you with PURE. Agents are also Insurance Advisors. Thank you.

I’ve been with PURE since it started, and now that I’m selling my home and downsizing, I feel that I’ve been terribly over insured…nearly double the rebuilding cost per square foot recently quoted to me by my builder.

My second issue is the 1,000 square foot guest house I have on my property. It’s been separately insured since it was built. My lender wondered why both buildings weren’t covered under the PURE policy.

My PURE insurance broker has now had my total “package” insured (full replacement cost) for roughly $5,000 per year less than I’ve been paying for the past 11 years… my recent re-appraisal with PURE reduced the “replacement cost” by over $500K and the appraiser indicated that such “over the top” replacement numbers were pretty common in her experience.

So far, my agent has not been able to get a reply from the “underwriter”, but what I’m looking for is a check covering the over payments since inception.

Your agent should be able to tell you why automatically. You’re talking about 2 different properties. I always tell my customers to consult a builder because I guarantee you the builder will tell you the insurance appraisal is IN LINE with the cost to rebuild your home at today’s cost. The matter with the guest house insured separately is another issue the agent should answer because it could have been included on the PURE policy as Other Structures…Sounds like an agent’s issue rather than a PURE company issue. A smaller home with a value of under $1M may not get the best pricing from PURE so your agent may need to shop your package with other reputable companies that specialize in the smaller homes; mid-markets. The reimbursement check will not happen. You had coverage and I don’t doubt it was adequate and to the replacement value of your home so PURE does not owe you a check. Again, your agent should be able to explain this to you to your understanding. Good luck!

When I was reading the Pure website I was intrigued by their mutual like organization. but in looking closer, they have a more complex ownership with Stone Capital and KKR at the top of the ownership pyramid. So I wonder whose interests come first, policyholders or KKR. Do you have any observations about this?

That is certainly a good question to be asking. Unfortunately, it is beyond the scope of this review and I’m afraid I can’t provide any credible information about it. If you uncover any more details, I would love to hear what you find.

HI Eric, Here is my question. It states that PURE is a newer company with only 20,000 clients. It also states PURE is using premiums to pay claims and then holding or refunding any unused premiums. That all sounds GREAT in theory. Having said that, my question is what happens when PURE has to handle a catastrophic claim and they have to pay back more than the premiums they have collected. What will happen then? Will you just pull from the State Funded program and get pennies on the dollar for the remainder of your claim? The US has been hit hard these last couple of years with floods, fire, earthquakes and tornado’s.

Insurance is heavily regulated at the state level, and they are constantly being monitored for solvency. Additionally, they pay into state funds (sort of like insurance for insurance) that can step in and help cover loses after a company goes belly up.

The biggest threat comes from people that have retirement like annuities, since they can’t just switch companies during the bankruptcy.

For your typical auto and home coverage, its my opinion that there is less risk in these situations. Most insurance companies are spread out over multiple geographical areas, so if all of their policy holders had a claim at once, we would probably have bigger issues facing us.

I’ve read all the comments and would like to add that Pure is accessible through the Independent Insurance Agencies. That being said usually your independent agent will have access to the major players in the insurance industry. These include: Chubb, Pure, AIG and Ace. Fireman’s Fund was included in this line-up until they were recently purchased by Ace. Besides conducting your own research & due diligence, your agent is the best resource in obtaining any information about any of these companies and any of these companies are willing and able to assist in answering any questions that may leave you skeptical about using their products and service. You should also review A M Best Rating for Insurance Companies @ http://www.ambest.com/rating. If you are trying to consolidate your insurance package with one company it is always best to consult your agent because the company that writes your main home and auto insurance will be more open to writing all your other lines of insurance (secondary, rentals, etc.). Our agency uses all these major companies exclusively and depending on each individual’s portfolio we may write their insurance with Pure, Chubb, AIG or Ace. Several factors, criteria, etc. are taken into consideration and your agent would be the best place to start! Thank you.

How much money or assets do you need for Chubb, AIG, Pure, or Ace? I am looking to change from CSAA because of the trouble they gave me when in a parking lot either a grocery cart or they say a fender contacted my Acura 1997 with a small dent and a scratch. Since I had comprehensive and wasn’t driving, I thought they would cover it. The adjuster called it collision of a hit and run and even though the damage is minimal she wasn’t going to cover it under comprehensive. I didn’t like the fact that we have been clients for over 12 years house /3 cars 500K liability with no claims. Like $24,000 going to them over 12 years. They were ignorant in getting the Mature Driver Discount on also. I see all the complaints on the internet on all the carriers so I looked to see who is the best and these came up for high-income individuals. So what is the criteria? I don’t want problems if something should happen. I want the claim handled the way they did in the old days without the nightmares I am reading on the internet with all the major companies we know of.

I could be mistaken, but I believe it has more to do with your willingness to pay for their services. White glove type insurance companies are often more expensive, since the service is a lot higher quality.

If you are willing to pay, it is worth giving them a call to find out.

Regarding PURE insurance, is there any concern that – in the event of an accident – that a PURE insurance policy will be like ringing a dinner bell for the other party? More than other insurers, this seems to signal “deep pockets”?

Also, what about the BBB rating? Has PURE simply chosen not to participate, or is this a merit-based review? The complaint history certainly doesn’t seem in keeping with the lower rating.

And finally, any other concerns or cautions for a potential first-time policyholder with PURE?

I can certainty see your concern about drawing attention to personal wealth. My psychology credentials end at Psych 101 from college, so I am probably not in the best position to answer that from a behavioral standpoint. I can say I have not personally come across any information in my research that indicates there is an increase or decrease in high value lawsuits for their customers.

Regarding Better Business Bureau ratings, there is a lot of concern that the organization is not entirely forthcoming about how some companies “earn” their grade. We provide the information because users are interested in it, but this investigation by 20/20 (click here) sums it up rather well.

As far as concerns for first-time policyholders, I personally do not have any. I think they are worth a look if you are interested in good service.

We have had PURE for about 3+ years now and I just added some other homes. My only claim was a single diamond earring and it was so easy. A few questions, sign a paper and with in 2 weeks i got a 25K check. I am very happy with our insurance.

If we have homes in Texas, Colorado (condo) and Florida (on the beach in the worst zone insurance wise), do you know off-hand if they can handle all these states? Also, any advice on picking the agent to go through? My area has 10-12 to choose from. We have been with the same agent for everything for years, but have outgrown their offerings. Thank you for any advice.

According to the agent finder on the website, they have agents licensed to sell their products in each of those three states. The features and coverage can certainly vary between states, so it is best to check with them individually to see what can be covered.

Finding an agent can be difficult, especially when you have assets in multiple states. Not all agents or agencies are legally able to sell in each state. My general advice when searching for an agent is to start with referrals. If you have anyone else in the area that already has an agent they prefer, that is a good starting point. If you are doing it from scratch, I recommend sitting down with multiple agents and see what they all have to say.

– Which ones actually ask questions about your situation?
– Do they try and match coverage to your answers, or just give you the most expensive policies they can?
– Are they new? (Try to avoid freshly minted agents)

PURE is a farse. Have a large claim in a multi-million dollar home and they set my wife and i for an EUO 6 months after loss. EUO (examination under oath, very similar to a deposition) was taken over a month ago and the no one has reached out to even contact us with what their position is. Stick with Chubb or AIG.

We are currently considering moving to Pure primarily because of our art, rugs and wine collection. My current carrier wants an appraisal or receipt for every piece of art or rug that we buy. I just found out that if a piece of art appreciates, my current carrier will only pay for the original insured amount unless I submit more paperwork. Pure, on the other hand allows us to name a figure as to what all art and rugs are worth. They will also insure wine collections. At the moment I am leaning toward PURE because it would make things much simpler. Also, their quote was exactly what we are paying now.

My auto, home and umbrella policy is coming due in a two weeks and my agent suggested that I move from Traveler’s to Pure Insurance Group. As you pointed out in your column, Pure is a newer insurance carrier, and I was very impressed with some of their very unique policy benefits which were very appealing to me. I noticed that that A.M. Best Co reported, they are losing money and they appear to be losing more money each year since inception in 2006. While the “white glove/high touch service” sounds very appealing to me, the company financials and stability concern me. The agent did a “soft” credit/driving/claims history on me, and I passed with flying colors, but now that I have done my financial due diligence on Pure Insurance Co, I am hesitate about retaining them as my insurance carrier. i also did some investigation on http://www.WeissWatchDog.com, and their rating is C+, which quite marginal and Weiss indicated I may want to consider another carrier, because of their financial stability. While they may have a stable rating now with A.M. Best Company and Weiss rating service, my take away is they woul be very concerned if they had should experience a catastrophic year in claims/losses. While Pure has retained a number of large re-insurance companies to help offset any potential losses, any adverse scenario could be financially catastrophic So many great policy features in this HO5 poicy, but I am torn and was considering thinking about moving to Liberty Mutual, but I just noticed they have an even lower rating of a “C rating” from Weiss rating service, which is an independent rating service of insurance companies, banks, mutual funds, etc. Thank you for your insight and general comments, Eric.

First and foremost, I want to make sure you understand that Pure is a high-end insurance company. They are similar to Chubb insurance in this regard. What that means to you as a customer is premium price should not be an issue, because it will be (in most cases) substantially higher than the other companies you listed in your comment.

They are kind of like the Rolls Royce of the insurance industry. You will pay more, but the service will be much better than a standard carrier.

That being said, from what I understand of Weiss Watch Dog, they are an investment analysis firm that supplies ratings based on potential investment opportunities. So while similar, their advice will not match up directly with what is important for an insurance customer.

As with any insurance company, you are free to leave at any time. So if the writing on the wall continues past your comfort zone, you could always move to another firm. Insurance companies are monitored heavily at the state level, and any sign of insolvency would surely get the siren bells ringing.

If your looking for top-tier coverage and price is not an issue, I like Pure and Chubb. If you are looking for more of a traditional carrier, I like Liberty Mutual and Allstate.

Good luck in your research, and if you have any more questions, feel free to ask.

Thanks for the quick response to my question on Pure Insurance Co. I do understand they cater to a high net worth consumer,and contrary to what you stated, the quote i received from my agent for on Pure was about 40% less than my current Travelers Platinum policy. Actually Pure came in on the low end of the price spectrum, so this is very confusing. I received a number of quotes and have my homework and coverages have been very similar. Getting back to Weiss rating, they are a rating service for banks, brokerage firms, banks and I think their core business is rating insurance companies. I think every every carrier claims to have the best service in the industry, and Pure probably has great service. I understand the state insurance regulators monitor the insurance carriers very carefully and I also understand I could switch to another company if I so choose. I started with Travelers three or fours years ago and as I stated earlier, their rates rose dramatically. Getting back to Pure, the 2013 financials will be released in the not too distant future, so this will be interesting to see what they post. Thanks again for the quick response, Eric!

If Pure is on the low end, that would be the front-runner for me. Depending on what type of home and cars you have, it may be that they are structured to handle your types of risks better than a standard carrier, and so can offer more competitive pricing.

Pure Home Insurance was recommended to me as an alternative to Chubby which currently covers my Coop Apartment. Since Pure is such a new company. I have reservations. What do you think? Thanks for your awaited input on this matter.

I believe they are both good, but I do understand your hesitation given the relative newness of PURE. Time will ultimately tell if they live up to their reputation. Chubb has a longstanding history of doing right by their clients, so it may ultimately come down to price.