Meet Your Next Cannabis Consumers: Mowers and Shakers

Marijuana Consumer Insights from the Zefyr Blog

This Week’s Zefyr Consumer Spotlight: Mowers and Shakers

Meet Your Next Cannabis Consumers: Mowers and Shakers

About the Mowers and Shakers

The Mowers and Shakers consumer group believe in self-sufficiency and rural values. They maintain and remodel their homes and are keen do-it-yourselfers. They place a high priority on gardening, especially growing vegetables. Their general practice of outdoor living includes a variety of sports such as hunting, fishing, motorcycling, hiking, camping, and golf. Mowers and Shakers are self-proclaimed conservatives who remain pessimistic about the near future. Still, they remain profoundly invested in it.

How to Reach Them: Give Them Something to Show Off

Appeal to the social status of this group when communicating your unique brand message. Avoid looking like the other guy by embracing differentiation.