Manchester online fashion retailer named as C4’s first official channel partner

Simply Be, owned by Manchester online retail group N Brown, is the first channel sponsor for E4, the youth-focused digital channel.
The deal, negotiated between 4Sales in Manchester and Carat Manchester/The Story Lab media agency, began today (May 7).
Ten second idents for Simply Be will appear before every show that appears on E4 between 6am and midnight, giving Simply Be unparalleled exposure to E4’s coveted 16- to 34-year-old audience seven days a week.
The year-long partnership includes a licensing deal giving Simply Be... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...