Europe+Asia Event Forum South, Rostov-on-Don, 9th October 2013

In the framework of the Europe+Asia Event Forum two region events EFEA Siberia and EFEA South have been held in Russian cities Novosibirsk on 11th September 2013 and in Rostov-on-Don on 9th October 2013.

The main topic of the region forums was the Event marketing as a tool for the development of the region. During the conferences events industry experts discussed the impact of event marketing for the development of the region, the possibility of attracting investments, branding and promotion of the region. Targeted audience was presented by the regional government agencies, destination marketing experts and representatives from leading companies of the regional events industry. Finally the conferences were closed by the regional rounds of the EVENT TALENTS – the contest for young events industry professionals. Participants of both conferences were invited to continue the discussion in a broader format during the Europe+Asia Event Forum which will be held on 22-24 January 2014 in St. Petersburg.

For the third year, Europe+Asia Event Forum emerged as a convenient communications site for the events industry professionals from St. Petersburg, Russian regions and foreign countries, that provides an opportunity to establish international relations, share experience and innovations, attract investment and expand business networking in the Russian and global events industry market.

EFEA 2013 gathered over 300 experts from 27 world countries and 23 Russian regions at the venue. Such leading congress and exhibition companies as Reed Travel Exhibitions, Gl Events, Messe Frankfurt GmbH, Deutsche Messe AG, ITE Group, UBM, Messe Düsseldorf GmbH, Mack Brooks Exhibitions, etc., representatives of the world leading event associations AUMA, ICCA, UFI, ACTE, PATA, as well as the Russian Union of Travel Industry, and the Russian Union of Exhibitions and Fairs (RUEF) took part in Europe+Asia Event Forum 2013.

Organiser of the Forum is Market Research Company R&C. Partners are RESTEC® Group, Congress Center PetroCongress, World Trade Center Saint-Petersburg, social network for meeting industry professionals Event LIVE.

About organiser

R&C is a research-driven marketing consulting company specialising in the events industry, which has been operating in the Russian market for nearly 20 years now. We do detailed research into the events industry, including data collection and analysis and identification of industry trends, develop concepts for any type of professional congress event and help guide projects from the initial concept through to completion.