Like the man himself, Arnold Palmer wines have wide appeal to a mass audience

By: David Bova

Arnold Palmer's legacy is that of “man of the people.” Even on the verge of
his 80th birthday, Palmer continues to remain relevant in the golf world. He
just finished hosting his namesake event at Bay Hill, and he will be an honorary
starter at next week's Masters.

Palmer still connects with people, and his wines reflect that persona: Made
for the masses, they are as approachable as he is.

Arnie works with longtime friend Mike Moone of Luna Vineyards to make his
wines. Luna has a mediocre reputation in the industry, and the wines show it.

Priced around $15 per bottle, the wines aren't terribly sophisticated. But
then, they're not trying to be. Generally food friendly, the wines are meant to
be drunk now.

As a wine geek, my view of Palmer's wines is that they just make the cut. But
I also understand that in the current economic climate, value is important.
Palmer's wines are fine, but there is a lot of wine at this price point that is
better.

2005 Arnold Palmer Cabernet SauvignonFrom Napa Valley, where Luna is
located, the wine has a chocolate and raspberry nose. It is medium-bodied with
not much finish.$15 per bottle

2005 Arnold Palmer ChardonnayFrom Santa Barbara county, the wine has a
classic Central Coast nose of tropical fruit. It is pleasant with soft
flavors.$14 per bottlearnoldpalmerwines.com