Ad Networks

A 2-post collection

Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This is no surprise because most newspaper websites sell SPACE for commodity advertising — display ads and classifieds — and thus are »

Small publishers shouldn’t envy large publishers like MSNBC.com — the portals are selling out of their best inventory and losing out to ad networks that can mint more premium inventory by signing up more publishers. But MSNBC.com is betting it can beat ad networks at their own game »