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Redesigning the obvious

How might we change the way people interact with something so simple as a plastic bag?

It’s a staple of food shops, convenience stores and many others. It’s so common that it’s almost invisible.

What if we redesigned it? Made plastic bags a statement. Or made it a warning about the effects of single-use plastic. Not an advertisement to be sold to the highest bidder, but instead, a representation of values.

Everywhere around us there are opportunities to reconsider the obvious and promote the greater good.