It's no surprise that HTC is working very hard on increasing its brand awareness, preferring to market phones as being HTC devices instead of carrier-branded ones that do not carry any HTC branding at all. This strategy is paying off, and today must've been very nice for them: they held an Apple-style product announcement in London, attended by media from all over the world. The news: two new phones, and an improved Sense experience which includes a web presence where you can remotely manage your HTC devices.