East African Safari Air Express Limited, also known as EASAX, is a Private Limited Company incorporated in the Republic of Kenya and has been designated IATA Two-Letter Designator B5 and Three-Numeric Accounting 305. EASAX was previously Jet Pet Limited that was established and registered in August 1998.

The directors of the airline hold substantial experience in the regional Eastern African Markets, and major international markets, notably Northern and Southern Europe, as well as excellent relations and rapport in the industry.

Even though a relatively young airline, its entry into the market was extremely well received by both the passengers and the media, supported by a proficient multi-media campaign and distribution system, the airline penetrated significant market share of all destinations it flew to. To date we remain the biggest domestic operator in the region.

EASAX has operated regionally to Kisumu (Western Kenya), Lokichoggio (Northern Kenya), Malindi, Mombasa and launched Rumbek, South Sudan in January 2005, after the signing of the comprehensive peace-agreement between the Northern and Southern Sudanese Governments.

Apart from holding excellent relations with the travel industry resellers and agents, EASAX currently has its own major Sales & Reservations outlets as highlighted below:

1.Wilson Airport office at the Aero Club of Eastern Africa

2.Jomo Kenyatta International Airport office at Unit 3 (Departures)

3.Central Business District office at Ground Floor of the prestigious international Life House, Mama Ngina Street, Nairobi.

In addition to the above sales and reservations outlets, the airline also holds its own or representative offices in Kisumu, Lokichoggio and Juba.

All our offices are equipped with functional and state of the art equipment and communications facilities (including telephone line, email connection, cellular lines, Local Area Networks, up-to-date computer equipment, printers etc.).

EASAX has also invested heavily in the “EASY FLIGHT” Reservation System. “EASY FLIGHT” is a web based passenger reservations system. This system helps East African Safari Air Express leverage the power of e-commerce whilst reducing the distribution costs usually incurred by other customer reservations engines. In addition “Easy Flight” has various modules which include a management module to help perform administrative functions as well as manage inventory on all its flights. The reservations agent module allows the travel consultant to make and adjust bookings on the internet. The passenger module lets the passenger book his flight while highlighting any other special requirement that they may have. “Easy Flight” can also handle the airline’s management capabilities, it supports e-ticketing, and it also has a passenger communication feature, frequent flyer management and even supports bar code check-in. “Easy Flight” provides air travel solutions for the passenger and the travel agent.

We have put the customer first and placed great emphasis on their comfort. Our staff is friendly and fully trained to handle day-to-day customer relations as well as extremely rare cases, crisis and emergency situations.

Capt. Adam Ogden began his aviation training and career in 1982 as a Charter Pilot, followed by an extensive career in the military, ranging from Parachuting Troop Leader, Commander, Platoon Commander to Training Major and finally specializing in Security and Anti-Terrorism in the British Armed Forces.

In 1996, Capt. Ogden moved to Kenya and joined Tropic Air, specializing in exclusive chartered safaris to beautiful and remotes areas of Kenya, such as the Maasai Mara and Laikipia. He was in charge of operations and also worked in the capacity of Chief Pilot, as well as owning part of the fleet.

EASAX was established in 2002 and Capt. Ogden was elected the Managing Director by the board. In this capacity, he has demonstrated exceptional management, financial and commercial qualities and has one of the few proven industry track records in the country and region today.

GEORGE KIVINDYO GENERAL MANAGER COMMERCIAL

Mr. Kivindyo graduated from Harvard University, Cape Town Campus with an MBA and began his career in aviation over 25 years ago in Crane Bank College, London where he graduated with a Diploma in Air Transport. He also holds Diplomas in Aviation Meteorology and Operations Performance Engineering from Washington USA.

Before joining EASAX in the capacity of General Manager Commercial, he was Area Manager for the United Kingdom and Europe for Kenya Airways (currently one of the very few profitable airlines in Africa and indeed the world), based in London, United Kingdom for 15 years. He was later in senior-policy making level capacity of Commercial Director at Kenya Airways for 4 years before joining EASAX to set-up and implement a fully-fledged Commercial Department.

He is a member of the Chartered Institute of Marketing, United Kingdom.

MR. T.V. CHELLARAO GENERAL MANAGER FINANCE

Mr. Rao began his career in Finance well over 30 years ago after graduation with a B.Com and Chartered Accountancy from Mumbai, India. His experience with airline Finance and Revenue Management and Planning have been substantial.

Prior to joining EASAX, he was Associate Vice-President Finance at Mather & Platt India Limited. He is a member of Chartered Accounts of India.

MR. F.A. OPOT GENERAL MANAGER TECHNICAL

Mr. F. A. Opot joined EASAX in 2003 and is in charge of maintenance and airworthiness activities for the company fleet. Having had extensive industry experience spanning a period of approximately 30 years in the airline, government and now the private sectors. He began his career at East African Airways in 1976, moving to the Directorate of Civil Aviation (DCA) in 1977, representing the Republic of Kenya at various international events. He was previously with CMC Aviation as Deputy Managing Director and Quality Assurance.

He has also been Chairman and Founder Member of the Aeronautical Society of Kenya from 1995 to 2002 and an elected Fellow of the Royal Aeronautical Society since 1998. He is also serving as Executive Committee member of the Kenya Association of Air Operators since 1998, involved in various negotiations with Government on issues affecting Kenyan Operators and was appointed DCA external examiner in 1993.

He has undertaken various tasks as consultant to the Kenya Civil Aviation Authority (KCAA) and the government including leading the Airworthiness Group at the ICAO Safety Oversight Audit Deficiency Correction Workshop on 2000 – 2001 and as key Resource Person at the Integrated National Transport Policy seminar in 2004.

MR. H. M. IKUMI QUALITY ASSURANCE MANAGER

Mr. H. M .Ikumi joined EASAX in 2005. He is in charge of the Quality Department. He has an extensive experience in the aviation industry spanning a period of over 30 years in the Airline, Government and private sectors. He began his Aviation career at Safari Air Services and Air India in 1976. He moved to the then Directorate of Civil Aviation (DCA) and now Kenya Civil Aviation Authority (KCAA) in 1977 representing the Republic of Kenya at various International Aviation Events. He retired from Kenya Civil Aviation Authority having reached the position of Assistant Director of Civil Aviation/Manager in charge of Airworthiness Department in the Flight Safety Standards.

He is one of the founder members of the Aeronautical Society of Kenya. In his career he was involved in preparation of the Draft Kenya Regulation as Chairman and as leader of the Kenya team. He has been an examiner for Aviation Personnel. He is also a qualified Aircraft Accident Inspector, Safety and Quality Auditor.

MR. B. MUSEE QUALITY CONTROL MANAGER

Mr. B. Musee began his career in aviation at the Kenya Airforce in 1965 where he worked for 12 years. He moved to Kenya Airways in 1978 and was in charge of Second Line Maintenance, Manager Line Maintenance and out stations, and also Manager Quality Assurance. Currently, he is the Quality Control Manager and Acting Production Control Manager at EASAX.

He is a holder of Aircraft Maintenance Engineer’s Licence in the A & C Category.

EASAX is currently being maintained in-house with Ground Handling being carried out by Eurocraft. Each station is manned by EASAX staff and individual Station Heads.

4.ROUTES & HUBS

All EASAX flights arrive and depart from the renowned Jomo Kenyatta International Airport, Nairobi and are a scheduled service with onboard and in-flight facilities, EASAX will maintain Nairobi as the primary hub. EASAX currently carries out direct domestic passenger and cargo flight operations on modern jet aircraft at highlighted in the following schedule:

5.COMPETITION & THE MARKET

The East African aviation market has been healthy, however some of the largest challenges facing Kenya and the region specifically include a no open skies policy making it considerably difficult and bureaucratic, but not impossible, to obtain traffic rights.

World Terrorism has also been a factor specific to Kenya and Tanzania after the 1998 bombing of the USA Embassies in both countries. Aside from these particular incidents, there has been a significant boom in tourism with all major countries sifting travel bans to Kenya and the tourism sector well on its way to recovery.

Despite a stable transition into the new Government and political stability, the economics and infrastructure leave much to be desired. This has affected aviation and airlines both positively and adversely. A poor roads network make air transport a preferred mode of travel, however the upgrade of airports and airport infrastructure such as runways has been rather slow, with slow funding coming in from donor countries and the World Bank. There is however, currently a program in place to upgrade Kenyan airports, beginning with JKIA, to be refurbished by 2007.

In spite of the above factors and the general high operational costs and unstable fuel prices, EASAX has maintained a very high air safety record and continues to invest heavily in staff training and flight safety and security in full compliance with the Kenya Airports Authority (KAA) and Kenya Civil Aviation Authority (KCAA) which in turn is responsible to the International Civil Aviation Authority (ICAO).

Revenue Uplifts and Profitability has been achieved at desired levels due to an adapted think-out-of-the box strategy and is constantly looking at working with partner airlines that can provide feeder traffic to onward destinations from its Nairobi hub and thereby create complementing networks.

Further, many of the larger earners are slow to identify opportunities within the region to provide cost effective services or indeed to cooperate with those that do and EASAX has been very quick in reacting to potential prospects.

6.STRATEGY & THE FUTURE

The addition of Rumbek to the EASAX network in early 2005 and Malindi in December 2005 enhanced the airlines network growth as we continually look for route expansion throughout the Common Market for Eastern and Southern Africa (COMESA). Our revenue management and network planning departments are constantly studying the potential of various opportunities within our airline as well as through partnership with other airlines. Rumbek route has since been withdrawn due to poor state of the runway as is for Malindi which was withdrawn due to commercial reasons.

EASAX is looking at expanding its network by providing convenient onward seamless connections and comfortable travel to its passengers to regional destinations of choice. This is being done through various tie-ups with major international and regional carriers vide international Code-Share agreements.

Despite turbulent times in the industry and rocketing fuel prices, EASAX continues to grow and has spread its wings into Southern Sudan, proud to be the first scheduled airline to support peace in the region, facilitated by the strong economic and political ties between Southern Sudan and Kenya.

EASAX is further discussing expansions onwards and within the Sudan region in the near future to provide Northern or New South Sudan with its own reliable air transportation network, commensurate with other African carriers.

Rumbek or Juba have been contemplated to become the provisional capital city of an autonomous New South Sudan after the signing of the new peace deal in Kenya during January 2005, bringing about much hope to a country torn by civil war for more than two decades. The small town with an approximate population of 55,000 has been a hive of activity for businessmen, aid workers and diplomats alike.

The Kenya aviation industry has seen some very trying times and with the recent withdrawal of Regional Air, EASAX is examining opportunities to expand within the COMESA region. EASAX is planning to re-introduce a third jet frequency to Kisumu daily and seriously considering expansion to other vital hubs such as Mombasa, Entebbe and Khartoum.

The airline is specifically studying the impact of the reintroduction of direct operations between Nairobi and the Kenyan coastal destinations of Lamu as well as Mombasa, to fill the void left by recent collapse of Regional Air, maintaining a low overhead policy and if demand warrants, we are willing to consider a low-cost operation on these routes.

There is also a necessity for an independent COMESA carrier on the under serviced Entebbe (Uganda) route and EASAX is poised to react should the dynamics of the route and requirements for traffic feed so justify.

EASAX currently has Loyalty programs in place for frequent flyers and will look at implementing an automated and more sophisticated Frequent Flyer Programme (FFP) in the near future. Travel Agency Incentives such as Productivity Escalating Incentives (PEI) are also in place.

EASAX is currently studying the implementation of GDS E-Ticketing with an aim to be compliant by the year 2007 as per the International Air Transport Association (IATA) regulations. Currently, EASAX has its own in-house E-Ticketing programme through EASY FLIGHT SYSTEM.

Further, to cushion these costs, EASAX has a fully established Cargo Department that carries out ad-hoc charter flights within East Africa and the region as a whole.

Our long-term vision includes restarting services for the tourism segment (currently the airline is focused on Business, Government, Non-Governmental and Religious group travellers). EASAX has already identified a tourism travel gap between Southern Europe and Eastern African and is at this time examining the feasibility of this operation.

There are very large untapped markets as depicted in our current/potential network charts above and many opportunities lie within these prospective operations.

EASAX has recently successfully undergone IOSA (IATA Operational Safety Audit) and is awaiting accreditation. By being compliant to the set international safety standard, we are in a position to confidently co-operate with other IOSA accredited airlines and provide a customer satisfactory services in Quality and Safety.

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VISION STATEMENT

To be the Preferred Domestic and Regional Airline in East Africa

MISSION STATEMENT

To provide Safe, Reliable and Quality services to all our customers by deploying trained and highly motivated staff for sustainable business growth.