Now, according to separate reports from The Verge and ZDNet, Microsoft may be taking things a step further.

Microsoft is reportedly developing a version of Windows 8.1 that will come bundled with Bing services strewn throughout the operating system. For now, this variant is simply known as “Windows 8.1 with Bing.”

According to The Verge, there are two possible avenues for Microsoft to offer this free version of Windows 8.1 to customers. The first would be as an upgrade to customers that are still using Windows 7. The second option would be to allow PC makers to offer Windows 8.1 with Bing on even lower-cost hardware to customers.

Either option (or both if Microsoft so chooses) would hopefully allow Microsoft to boost Windows 8.1’s market share.