Risk in adventure tourism: perception and actual accidents

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Transcript of Risk in adventure tourism: perception and actual accidents

by Andreas Schneider Risk in adventure tourism: perception an actual accidents Actual Accidents Are people searching "RISK"? It doesn’t really matter if there isn’t any risk involved,it can still be fun (Una, UK, 15–25, River Surfing). Correlation of perception in adventure tourism and actual accidents Factors of influence at our perception in adventure tourism Experience Example "Perception" Real Risk Media Advertising of a popular Jetboat ride in Queenstown:

I think you have to talk about heart-stopping thrills,adrenaline pumping, we don’t use scary, we use ‘exciting’, its kind of a different word, we don’t use scary. Thrills is another good one, to get a thrill you might be scared, but its not going to worry you. The mix that we use is like ‘the worlds most exciting jetboat ride’, I mean we could say the scariest ride on the water, but your average age would probably drop down to 35 again, and the 60 year olds wouldn’t trust themselves to do it (Nick Flight, Marketing Manager, Shotover Jet). Perceived risk is influenced by the cultural factors varying from urban myths to media coverage. Source: Cater, Carl I. (2006) adventure of a lifetime Slogans The selling of extremity ... has brought fundamental changes to the social and symbolic dimensions of the activities themselves." Safe? We invented safe! Embrace the fear High Thrill - Now Risk Adventure In 1996, a British tourist was killed when he was sucked into a whirlpool on a French canyonning adventure. In 1997, five skydivers on a tourist flight from Auckland jumped from a plane, hoping to free-fall to Antarctica. Three of the five plummeted at more than 200 km/h into the packed ice, their chutes failing to open. Eleven hikers also died during a canyonning adventure in Arizona. In June 2000, two abseilers were killed in the Blue Mountains I’m not looking for risk, to me it means death (Bern,Sweden, 15–25, Pipeline Bungy). I think risk is if there is a serious chance to becomeinjured doing something, and I don’t think that bungee jumping is a risk (Theri, Denmark, 26–35, AJ Hackett Bungy). Actual Accidents Actual Accidents Real risk is statistical, a numerical estimation of the likelihood of an event Real risk is quantitative. Perceived risk is qualitative. Perceived Risk vs. Example via ferrata Perception depends on the Person Definition of Risk in the adventure sector "the national idea of risk in adventurous terms as the‘possibility for loss’" Source: Cater, Carl I. (2006) Example Statement Alex Honnold: "Moonlight Buttress"Yosemite National Park / USA "There is nothing I am really thinking about.I am just doing it." Source: Best of E.O.F.T. No.7 The Adventure Experience Paradigm Conclusion the worlds most exciting jetboat ride Example "Klettersteig / via Ferrata" Via Ferratas are a big trendsince 2006 the "Blockierungen" doubled and since 2002 even tripled The ability of the climber is not equal with the overall requirements needed of the intended via ferrata. Conclusion of the DAV: There is no other mountain sport discipline where such a high amount of persons with little experience are affected by accidents and emergencies people died during a canyoning trip 21 In 1999, a jet-boat accident near Queenstown in New Zealand killed one Japanese tourist Source: Fluker, M. R.; Turner, L. W. (2000) Source: Palmer, Catherine (2002) Source: Price, Sophie; Driscoll, Cion O. (2010): Source: Panorama (2012) Perception of Activity ) DAV-Bergunfallstatistik 2010/11 2 3 1 Source: Bentley et al. (2008) Distribution of client injuries in the New Zealand Adventure Tourism Sector 2006 Perception Source: www.youtube.com/watch?v=mwOTDxgavvY Source: Cater, Carl I. (2006) Source:- www.ricksteves.com/plan/destinations/switz/disaster.htm- www. outdoorinterlaken.files.wordpress.com/2009/02/canyoning-interlaken-1.gif%3Fw%3D640 Carl Cater Source: Cater, Carl I. (2006): Source: Schwiersch, Martin (2002) Source: Martin, P.; Priest, S. (1986) Source: www.bogley.com/forum/showthread.php?33149-Moonlight-Buttress Source: www.youtube.com/watch?v=9ZjUSno0E1g Source: Demirhan, Giyasettin (2005) Source: TZ (2012) References Literature:

Alone in the Wall, www.youtube.com/watch?v=9ZjUSno0E1g Hiking Source: Panorama (2012) Source: Panorama (2012) DAV-Bergunfallstatistik 2010/11 Theses 1 2 Thank you 330 participants of a rafting trip Catherine Palmer changes the perception The saying: "More luck than judgement (Mehr Glück als Verstand)" applies to more than 90 % of the adventure athletes respectively adventure tourists. An accident and bad news according to this will in NO case stop people doing a certain activity.