This is how you can try Crème de la Mer's famous Moisturizing Cream for free

If you've always wanted to try La Mer's legendary (and super expensive) Crème de la Mer Moisturizing Cream, here's your chance, as the luxury brand has arrived in a London townhouse in the form of a pop-up to offer free treats – yes, free!

Announcing its temporary Soho residence on Wednesday, the luxury beauty brand wrote on Instagram 'The La Mer London Pop-Up opens at 12.30pm today and runs until 21 April. Come and visit us at 13 Soho Square and enjoy a full offering of complimentary treats. No booking necessary.'

La Mer says it's the 'perfect place to kick back, relax and hangout with friends,' and all you have to do to enjoy the luxurious space is just turn up. You'll receive the 'complimentary treats' after a consultation.

As well as some of the famously rich Crème de la Mer Moisturizing Cream, which costs from £120 for 30ml to £1,520 for 500ml, you will also be able to take home a sample of your foundation shade.