QSpace Collection:http://hdl.handle.net/1974/7646
Tue, 03 Mar 2015 20:22:08 GMT2015-03-03T20:22:08ZMultinational Managementhttp://hdl.handle.net/1974/7694
Title: Multinational Management
Authors: Rutenberg, David
Abstract: This book is designed to help the reader understand the rationale of multinational corporations. Each of the nine central chapters focuses on the question of how a centrally directed multinational corporation (called
a geocentric) can earn more profit than an identical corporation which lacks central direction (called a polycentric). Although some central direction is usually good, too much can be bad: Other multinationals
(called ethnocentric) straitjacket their subsidiaries into acting in ways appropriate only in the headquarters' nation.Fri, 01 Jan 1982 05:00:00 GMThttp://hdl.handle.net/1974/76941982-01-01T05:00:00Z