There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to

Identify your app’s unique value, target audience, and total message

Understand the Android Market’s dynamics

Cut through clutter and get your app into the top selling categories

Set the right price for your app and effectively sell its value

Get reviewers to recommend your apps

Write effective press releases

Time your marketing and publicity for maximum effectiveness

Blog about your app and get the attention of influential bloggers

Use Facebook, Twitter, YouTube, and other social media to generate buzz

Use promotions and cross-marketing just like professional marketers do

Measure and improve your results with Android Analytics

Generate a loyal audience that will buy your next app, too

Earn steady revenue, build a brand, and make a real business out of app development