BT launches its partnership with OnLive and an exclusive
promotion for broadband customers

OnLive announces strategic partnership with GAME Group plc for
both retail and digital service offerings

First OnLive game just £1 at onlive.co.uk in special
launch promotion!

FREE OnLive Game Systems at Eurogamer Expo!

London—22 September 2011 —
OnLive, the pioneer of cloud gaming, launches its breakthrough
on-demand video game service today at the 2011 Eurogamer Expo in
London, bringing amazing new gameplay experiences to the UK. Gamers
across the UK can sign up for free at
www.onlive.co.uk and instantly play about 150
top-tier games via almost any broadband Internet connection on
their HDTV, PC or Mac®, and soon on iPad® and Android®
tablets.

BT is the first internet service provider in the UK to offer
cloud-based gaming to customers through its exclusive partnership
with OnLive. BT is the UK’s leading high-speed, low latency
broadband provider with relationships with 11 million households.
To mark the launch, BT is giving its 5 million broadband customers
three months free access to 100+ games when customers sign up at:
www.bt.com/onlive. OnLive traffic will not count
towards BT broadband customers usage allowances until the New Year,
regardless of their broadband option. BT looks forward to
announcing more exciting initiatives with OnLive in the near
future.

OnLive is delighted to announce a strategic launch partnership
with GAME Group plc (“GAME”), UK’s leading
videogame retailer. As the first games retailer in the world to
become a strategic launch partner for OnLive, GAME will introduce
the OnLive® Game Service to millions of customers in the UK and
eventually across Europe and elsewhere, starting with GAME’s
ecommerce sites game.co.uk and gamestation.co.uk later this year.
The OnLive Game System, OnLive Universal Wireless Controller and
OnLive Game Service digital offerings will then be extended through
the Group's 615 UK stores and integrated with the Group's popular
loyalty schemes, the GAME Reward Card and gamestation Elite
card.

OnLive is a revolutionary new concept in video games, instantly
delivering the latest high-end games on demand through the Internet
to virtually any device, regardless of its performance
capabilities, with the simplicity of streaming video. No console,
no high-end computer, no discs, no huge downloads. Plus
unprecedented community features like massive spectating, Facebook
integration, Brag Clip® videos and spectating voice chat, both
throughout the UK and across the Atlantic.

“OnLive is incredibly excited to bring instant-play,
on-demand cloud gaming to the UK,” said Steve Perlman, OnLive
Founder and CEO. “OnLive is an entirely new way of
experiencing top-tier video games, anywhere, anytime and on
virtually any connected device, whether TV, PC, Mac or tablet, with
awesome cloud-powered features and community unlike anything
you’ve ever seen before. UK gamers, welcome to
OnLive!”

A flurry of UK launch promotions* are in store for new UK OnLive
members:

-
First-time OnLive purchasers can get their first OnLive PlayPass
Game for just
£1, a £39.99 value

- BT
broadband customers can get 100+ PlayPack Games for
FREE for 3 months in addition to the OnLive
PlayPass £1 game offer, a £20.97 value

-
Eurogamer Expo attendees can get a
FREE OnLive Game System (while supplies last), a
£69.99 value

*Promotions subject to terms, conditions and limitations

Be the first to check out the latest games through OnLive, with
new titles typically released the same second they are available on
consoles and PC: no disc to purchase, no download and no update to
wait for. Just click and play. You’ll find top-tier games
from over 50 publishers in every genre, like
Deus Ex: Human Revolution,
DiRT 3,Homefront,
F.E.A.R. 3,
Assassin’s Creed: Brotherhood and LEGO Harry Potter:
Years 1-4. Play single player or multiplayer with a variety of
voice chat modes. Rack up achievements and snap Brag Clip videos of
your greatest (or most hilarious) moments and automatically post
videos and notifications on your Facebook wall. Spectate (and chat
with) thousands of players live throughout the world. And, with
web-accessible parental controls, parents can decide exactly what
games are okay for their kids to play—or even watch their
kids play from a remote computer or tablet and chat with them.
OnLive isn’t just great games on demand. OnLive is a vibrant,
live gamer community from kids to adults.

“We’re excited to bring an incredible range of
social features to the UK that are unique to the OnLive
world,” said John Spinale, OnLive VP of Games and Media,
“OnLive UK gamers will immediately find themselves immersed
in OnLive’s international massive spectating and voice chat
community, which adds an unprecedented dimension to the gaming
experience.”

OnLive membership is free at onlive.co.uk, with free demos and
free social features. New-release games can be purchased
individually at competitive prices starting at £1.99, or
members can sign up for OnLive’s 100+ game (and growing)
PlayPack Bundle program for just £6.99 a month, featuring
recent multiplayer games like
F.E.A.R. 3, Homefront and
Borderlands as well as top classic and indie games like
Batman: Arkham Asylum,Saints Row 2, Deus Ex: Game of the Year Edition and
World of Goo.

For a limited time only, new OnLive UK members can purchase
their first individual OnLive game for just
£1. OnLive is also delighted to announce
that BT, OnLive’s preferred broadband partner, will be
offering three months of the OnLive 100+ Game PlayPack
FREE to BT broadband and BT Infinity
customers.

Come see OnLive at Eurogamer Expo at Earl’s Court, and get
a
FREE OnLive Game System, while supplies last. Try
out great new games coming soon to OnLive, including Warner
Bros.’
Lord of the Rings: War in the North, and try out OnLive
games on tablets, both with touch and with OnLive’s
soon-to-be-released Universal Wireless Controller.

OnLive is available through
www.onlive.co.uk on virtually every PC and Mac
through a simple browser download, on HDTVs via the OnLive Game
System, and soon on iPad and Android tablets. OnLive games are
available across all devices with no additional charge, so your
games are available where you are, on whatever device is at
hand.

Find out more at
www.onlive.co.uk and see the accompanying list of
new and upcoming OnLive games.

About OnLive

OnLive is the pioneer of on-demand, instant-play video game
services, delivering real-time interactive experiences and rich
media through the Internet. With groundbreaking video compression
technology, OnLive harnesses cloud computing to provide the power
and intelligence needed to instantly deliver the latest, premium
game titles to any HDTV via the OnLive Game System or nearly any PC
and Mac
® via a small browser download. The OnLive Viewer
app is available for the iPad and Android tablets and playable
versions will be available soon. OnLive is available in North
America and the UK and will be expanding into more of Europe later
this year. OnLive technology is backed by hundreds of patents and
patents pending. The company is headquartered in Palo Alto,
California. OnLive investors include Warner Bros., Autodesk,
Maverick Capital, AT&T, British Telecommunications (BT), The
Belgacom Group, HTC and Juniper Networks. More information is
available at
www.onlive.com and
www.onlive.co.uk.

# # #

OnLive and Brag Clip are registered trademarks of OnLive, Inc.
All other trademarks are the property of their respective
owners.

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