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Trading places: this week's people moves

Mike Cornwall: appointed chief executive at the Institute of Direct Marketing

Apple parts company with head of retail John Browett while the Institute of Direct Marketing welcomes Mike Cornwell as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.

Advertising

R/GA London has hired Raphael Campos from Fallon as a creative director across the agency's Unilever business. (Campaign)

Frazer Jelleyman, the group creative director at Red Bee Media, is to become global chief creative officer at WPP-owned agency group Taxi in January. (Campaign)

Mike Cornwell, the former CEO of TBWA\GGT and MRM London, is to join the Institute of Direct and Digital Marketing (IDM) as CEO on 5 November. (Campaign)

Marketing

Silvia Lagnado, the chief marketing officer of Bacardi and president of Bacardi Global Brands, is leaving the company in the next few months "to pursue other interests". (Marketing)

Merlin Entertainments has appointed Nicky Marsh as the marketing director of its "midway" division to lead its short-stay attractions, including waxworks Madame Tussauds. (Marketing)

Moneysupermarket.com's marketing director David Osborne is leaving the business, and will be replaced by Tesco's brand communications director Kenny Jacobs. (Marketing)

Apple’s head of retail John Browett and iOS software chief Scott Forstall are to leave the company. (Marketing)

East Coast Mainline, the Government-owned rail operator, has poached former First Direct head of brand and communications Natalie Cowen to head up its marketing. (Marketing)

Media

IPC Inspire has appointed Ellie Miles to the role of senior marketing and events manager for music brands NME and Uncut, following the departure of the head of marketing for its music titles, Tim Pearson, to Graphite. (Media Week)

Clear Channel International has appointed Paul Evans, the EMEA head of media at Microsoft's Xbox, as its marketing director. (Campaign)

UM London has promoted Nick Heales, deputy head of press, to the position of head of press, replacing Eve Samuel-Camps who has moved to become group business director. (Media Week)

PR

The O2 arena has appointed for a new director of comms role as the venue goes up for sale. Jeremy King, currently editor of Haymarket titles Event and Media Week, will take up the role in December. (PR Week)