Author Archives : jloriaux

7 Popup Mistakes that are Hurting Your Conversion Rate Pop-ups aren’t always good for your conversion rate. The website pop-up can be the most hated, dumb, and annoying feature of a website. In fact, some go so far as to claim that they’re more likely to trust a TV ad,…

A few weeks ago, I’ve met Julia, Manager Business Development & ISP Relations at Certified Senders Alliance, in Paris to talk about the opportunities of CSA for emails senders in France. Jonathan Loriaux – From the French point of view, the CSA is a foreign organization for which there is…

Why Email Intelligence is the Future of Email Marketing Email marketing still works really well these days and consumers rank it as they favorite marketing channel to receive promotions from brands. The big email marketing trend has been – and still is – personalization as marketers have realized that one-size-fits-all…

Are Interactive Emails The Next Big Thing? Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email isn’t stodgy at all. Especially when you break out the ROI charts…

6 clever examples of “oops!” emails Whether it’s due to complicated tech issues or just plain ol’ human error, marketers are bound to make a mistake every once in awhile. And during the holidays – when your send volume and website traffic hit an all-time high – it’s even more…

After several projects achieved hand-in-hand, Badsender and SendinBlue have officially decided to become partners. The goal is to work together on many shared marketing projects, as well as to offer Badsender’s customers the SendinBlue platform when needed. About SendinBlue SendinBlue saw first light in 2011, when Armand Thiberge, in partnership…

Think Email Is Dying? Get Real. You Just Need a Better Strategy. Email is dead? Not so fast. Ever since Facebook COO Sheryl Sandberg made her highly visibly pronouncement that email was going away five years ago, the debate about the usefulness and longevity of email has raged. With new…

Most likely, you are already aware of it: HTML coders hate working with emails — except maybe for a few masochists in the field —. During the past few years, the ‘old-fashioned’ web has underwent major standardizing progress, like most web browsers have. Nonetheless, email remains the black ship in the…

Gmail, We Need To Talk Dear Gmail: Two years ago, you launched an ambitious endeavor with Schema.org to bring a new level of richness to email. Schema.org allowed senders to embed rich meta data in email that allowed any modern email client, not just Gmail, to present actionable items within…

The Demise of the Deliverability Reputation Score It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to judge deliverability is and has been extinct for quite…