The campaign features celebrity advocates and public school graduates. It operates on a simple premise: “Who I am today began with public education.” It is also paired with the rejoinder, “Today’s public schools are better than ever.”

Sal Khan, founder of the not-for-profit Khan Academy, is the campaign’s first celebrity advocate. Two other household names are also being featured: basketball legend and business mogul Earvin “Magic” Johnson and talk show host Montel Williams.

The campaign’s website includes a selection of resources for local board members and the public and a six-step outline for success, from “getting informed” all the way to “getting results.”