Lamborghini has updated its IT infrastructure with Amazon Web Services' cloud and saved 50% on infrastructure costs in the process.

The Italian sports car maker made the move as it brought a new website online to coincide with the launch of the new Aventador J model, which generated a 250% increase in website traffic.

The original website was previously hosted on "an outdated infrastructure at the end of its lifecycle", said the car firm. Bandwidth was not optimised and the company said maintenance costs were no longer sustainable.

The old website infrastructure was also not scalable, preventing the company from supporting new online initiatives as well as the increasing number of visitors to the website.

Lamborghini wanted to be online with an updated website in a very short time. It chose to replace its old infrastructure with AWS' scalable cloud infrastructure.

Roberto Ciacci, digital marketing manager at Automobili Lamborghini, said: "We reduced the cost of our infrastructure by 50%, while at the same time achieving better performance and scalability. Today our time-to-market is close to zero."

Lamborghini is planning to use Amazon CloudFront for dynamic content and Amazon Route 53 to improve DNS readability. The company is also considering the use of Adobe Flash Media Server running on AWS.