So, we've had our first review up on the independent book review blog site Beauty in Ruins. Fortunately, the reviewer liked the book, so we're very happy. We've been very busy with domestic and family commitments recently, so we haven't had much opportunity to do much more promotion for the Dreaming Demon, but hopefully things are settling down a little now, and we can get back into full swing. In the meantime, Alex has been doing a grand job with progressing her first full novel, with the working title of "Miss Silk and the Tomb of Menkare." We're targeting around 80,000 words for the first book in the series, and she's now written 85,000 words, with around two or three chapters to go. Some of the scenes that she's written already will be going in the second book of the series, but I think we're on track to have a first draft of the first novel completed in the next 6 to 8 weeks, if not before. It's always useful to get feedback on your work from folk who aren't related to you, and the first chapter of the novel has now completed its first run through the Critters website. We got eight really useful critiques, and encouragingly, some people loved every word, although most gave some really interesting suggestions and comments which will be taken into account in the second draft and can only make it stronger. As we speak Alex is implementing some changes to chapter 1, and we'll then be submitting the whole novel chapter by chapter for critiquing. Any other volunteers to be beta readers and provide honest, constructive feedback would also be welcome, so please let us know if you;d be interested in helping out in this way.

We've been a bit quiet on here since the Dreaming Demon published, so I thought I'd give a quick update on what's been going on since that momentous day. We've had some encouraging results, and sold some copies! We've also had some nice positive reviews on Amazon.co.uk and a couple on Amazon.com. We've noticeably had much more success on Amazon than on Smashwords, and several times the Dreaming Demon has entered the top 100 of the Amazon.co.uk Dark Fantasy best sellers list, peaking at around number 60. Not bad for a first release. After an initial flurry of sales, things have settled down to a steady level. We've then been looking into publicity options. We've had a guest post on the Dark Phantom blog, and posted links on as many blogs, forums and websites who are happy to take authors posting publicity material - many places don't like this as they fear their forums will become overloaded with people trying to plug their own work, which I guess is fair enough. This means you've got to tread carefully, and not just post things willy-nilly, as the last thing you want to do is annoy your potential customers. Many of the free publicity options available seem to only allow you to publicise a book when it's in a free offer period. We've been wrestling with whether this is a good plan or not. The main argument for running a free promotional period seems to be that if people like your free work, they might go and buy some of your other work. This is especially valuable if you have a series, where it makes sense that if you can grab reader's attention with the first book, they're likely to look for the next instalment and be prepared to pay. However, if you only have one book out, is this a worthwhile plan? Having read blogs of people who have gone down this road, it does seem to translate into several hundred downloads, which does get you visibility, and may pull in some more Amazon reviews. Whether that will translate into sales after the end of the promotional period remains to be determined. So, the question is, do we go for a free promotion now, or wait for the full novel to be completed (hopefully sometime early in 2015) to have something to feed off the promotion. We've also been trying to support other Indie authors who are in similar positions, by downloading or buying their novellas and doing what we can to help publicise their work if we like it. This is also a good way to connect with other authors and try to learn what has worked for them publicity-wise, and hopefully we'll start to integrate into the Indie author network that's out there.The other thing we've been up to is working on getting our ratio up on www.critters.org. This is a great place to get feedback on your work from fellow authors, and we've put the first chapter up for review on there, which should be going live next week. Part of the deal with Critters is that you don't get your work sent out until you've critiqued a certain number of other folk's stories yourself. So my bus commute has been invaluable in allowing me reading time for the critters stories. I've found that the reading is the easy bit, but putting together a useful critique of a story takes quite some time, especially as you need to be diplomatic with your wording. Writes tend to be quite insecure about their work, and you want to help people make their work better, but not to make them despair and give up! Now we're looking forward to seeing what other authors think of the first chapter of the new novel, with the working title "Miss Silk and the Tomb of Menkare".

Well, things went a bit more smoothly than I expected, and this has caused everything to move forward. So The Dreaming Demon is now published and available to buy on Amazon and on Smashwords. I put it in for upload to Amazon, expecting there to be some formatting issues, but it sailed through and before I knew it, it was up and available in the Amazon store. What's even better is that it got its first independent download too, which is quite an exciting moment. Amazingly it also got accepted into Smashwords Premium Status in under 24 h, rather than the seven days expected, so is now available to download in all formats (epub, pdf, rtf etc) from its Smashwords page. If you don't have access to a Kindle you can get hold of it from here. Of course, if you want to purchase from Amazon but you don't have a Kindle, you can download the Kindle app from Amazon or an app store onto any tablet, phone, or PC, allowing you to view the Amazon mobi file. As its achieved Smashwords Premium Status, it should soon be available from Apple, Barnes and Noble (Nook), Kobo and Sony stores, and hopefully from most others that you might want to get it from. So, now we need to work on publicising its availability and getting people interested in committing their 75 pence to buy it, and hopefully leave some nice reviews! Of course, that's where you can help! And please share with your friends!

OK, so I hope you had a chance to take a look at the trailer for the Dreaming Demon. As usual, I'll concentrate my posts on the ins and outs of the publishing process and the planning. So, we've decided to self-publish this one, partly because it's a great story, but at an awkward length to get published in a magazine. It's also a slightly unusual genre for the mainstream fantasy magazines, which seem to concentrate on alternative world "high" fantasy stories primarily. Getting them to take a chance on a long story from a previously unpublished author in a genre that is a departure from their usual material would be a big ask. Our strategy is to publish on Amazon, and also use Smashwords, which is one of the biggest distributors of independently published e.books. Amazon goes without saying, as the largest publisher of e.books in the world. Smashwords allows you to upload a single file for conversion into multiple e.book formats, and distributes them to all of the other major e publishers (Barnes and Noble/Nook, Kobo, Apple, Sony etc.) This seems to be the easiest and most efficient option for the first dip of the toe in the e-publishing waters. The first task was to get the manuscript formatted in the correct way for the Smashwords "meatgrinder" program to accept it. Smashwords publish an extensive free guide on how to do this, which takes a while to wade through, but having followed all the instructions as closely as possible, the upload to Smashwords has gone smoothly so far. No dreaded "Autovetter" error messages, which seem to be the bane of many an author's life. Having passed the autovetter first time it should now be in the expedited queue for manual review, which should take around seven days - fingers crossed. The story now has its own Smashwords page (https://www.smashwords.com/books/view/450369), with the first 25% is now available as a free sample on the Smashwords website, but I have already noticed one or two issues with the "Read online" and pdf versions which we'll need to try and iron out. We've pencilled in a release date of Weds 2nd July, but this may depend on how smoothly the manual vetting process goes. Next steps are to try the Amazon upload process, and to publicise the release on as many different platforms as possible. Of course you can help by placing a pre-order, encouraging anyone else you know to place a pre-order, putting links to the website, trailer, or Smashwords page on any websites, blogs you may have. If you have any other marketing advice, we'd love to hear it - either by comments to this blog, or by direct mail to contact@alexavrio.com.

After a hiatus of several weeks through an amazing trip to Peru, followed by a week of intense back pain, I'm now starting to be able to walk again, and to start planning our exciting next step - publishing Alex's 14000 word novella, the Dreaming Demon. This is an excellent story harking back to the classic adventure tales of H.Rider Haggard (KIng Solomon's Mines, Alan Quartermain adventures), Robert E. Howard (Conan stories), and H.P.Lovecraft (Cthulu Mythos). To whet your appetite, I've put together a short trailer using www.animoto.com. Please take a look on the Dreaming Demon page, or here on Youtube. More details about the release of this novella will follow shortly.

As folks new to the publishing game, we need to start to understand our potential customers, and the lie of the land in the writing market, and I'm currently subscribing to several blog RSS feeds to try to learn from people who have traversed this path before. From the first dip of my toe into this water, I came across an animated discussion at the passive voice blog about whether new self-published authors should give away their works for free, charge a nominal amount, or charge close to the price charged by established authors.

The case for giving away a first novel for free is that people may give you a try on impulse if there's no outlay for them, and free books get many more downloads than pay books. By building your author "brand", accumulating fans, and drawing them into your work and your world, they're more likely to be prepared to pay for future novels.

The counter arguments are many. First, if you're a first time author, you don't yet have the follow-up novels available that would benefit from this strategy. Depending on the writer, a novel can take from a couple of months to years to complete, so that approach needs the long term thinking to be built into your plan from the start. Its also clear that there are a lot of free books of dubious quality out there, with poor grammar and spelling. If you price your offering in amongst these, it may get lost in the noise and low expectations. There is also the question of how many of the free e-books that are downloaded actually get read. If you've invested money in purchasing a book, you're less likely to just let it languish unread on your e-reader, and you're therefore more likely to become a fan who will buy subsequent titles.

As a scientist, I liked this interesting analysis on how differently priced e-books perform, with e-books in the $2.99 to $3.99 range appearing to give optimal returns. To me this feels about right for a novel by an unknown author. That equates to around £2 - £2.50, which is less than we spend on a coffee at Starbucks or Costa. A coffee takes the Barista around a minute to prepare and gives only 20 minutes of enjoyment. A book can represent a year of hard graft by the author, and keep you entertained for days or weeks.

However, the arguments seem to have been well worn in the writing blogs as to why people (myself included) are much happier to invest their money on an impulse to buy a coffee than to buy a book. We'll pop in to grab a coffee (and maybe a slice of cake) at the slightest opportunity, without giving it a second thought, but we tend to put a lot more thought into whether we're going to press the "buy" button for an e-book. Why do we have this different perception of the value of these two items? That might get a bit philosophical, but here's my thoughts.

I know I'm going to enjoy my coffee, especially if its from a coffee shop I've been to before. With a book, each one is unique, so I am taking a chance on whether I'm going to enjoy it. This is why people often stick with authors they already know and love.

If a coffee's bad its only ruined 20 minutes of my life - if I invest time in a book that's bad, I feel cheated out of a couple of weeks reading time (although I'm finally starting to learn to actually leave books I don't like unfinished, and start a new, better one).

Of course, even better is to buy a book and a coffee, and read one while drinking the other.

Alex has some strong opinions on why we should value books more highly which she will be adding to the blog shortly, but in the meantime I'd be interested to hear other opinions from folks out there.