LAND O'LAKES — When she decided not to renew communication director Maureen Moore's contract for another year, Pasco schools superintendent Heather Fiorentino spoke of the need to do take the job in a different direction.

Related News/Archive

She left the post open for several weeks, and declined to talk in detail about her plans.

The other day, Fiorentino advertised the job with pay ranging from about $74,000 to about $114,000, depending on experience. "We need to make sure we're more proactive and not reactive" when news occurs, Fiorentino told the Times on Wednesday. "I think we should be feeding you stories and not just leaving you to find some. We have so many great things going on, we should be sharing them."

Eleven people applied for the post. Fiorentino would not speculate on whom she might choose. The applicants are as follows:

• Richard Wendlek, former Pasco Elementary principal and founder of Academy at the Lakes;