THE CLIENT

Red Bull

THE OPPORTUNITY

iCandy Creative were tasked with aligning 7 Eleven and the Red Bull Racing identity to unexpected and creative new heights. Our brief was to create a Red Bull F1 experience for their customers, bringing together a F1 pit stop and the everyday refuelling at a service station, implemented into the forecourt.

THE PROPOSAL

The Red Bull F1 Race Off brand activation brought a holistic Red Bull Formula 1 experience, reserved for the most elite drivers, to the everyday retail market. Motorists enter the forecourt and are engaged instantly to the fuelling bays with large scale banners, and a life sized pit crew with fuelling booms to greet them in the ready position by the pumps or checkouts.

THE RESULT

The Red Bull F1 Race off brand activation deployment was for 3 weeks including the lead-up to the Melbourne Formula 1 and the actual weekend of the event.