Representation of Post-revolution Iran in “Argo”HosseinBashiremam Sadegh UniversityauthorAmiraliTafreshitehran Universityauthortextarticle2017perThe primary questions investigated in this study are: “by applying what kinds of signs, does the movie Argo offers a novel representation of hostage crisis at U.S. embassy in Tehran?” and “how this event and post-revolutionary Iran are represented in this movie?” To explore these questions, the theory of representation and mixed understanding of Barthes and Fisk’s semiotic approach were applied. In addition, element-wise semiotic analysis of significant scenes of the movie and developing a table for categorization of some data contributed to a consistent analysis to understand the representation of post-revolutionary Iran in Argo. Our findings based on the analysis of primary and secondary implications of the movie suggest that the movie is intended to represent a horrific, chaotic and fearful Iran. Argo focuses on two types of representation of Iranian people: a) the anti-revolutionary groups trying to go abroad and scape the post-revolutionary condition and, b) general public of pro-revolutionary Muslims who are represented as nervous and violent people. The latter group is engaged in Islamic revolution and adopt a stereotypical and hate-ridden approach to foreigners. In addition, post-revolutionary authorities are represented in two ways; the military-intelligence authorities (members of revolution committee and Islamic revolutionary guards) who are creating a setting of fear and horror, and are sensitive and opposed to the presence of foreigners in Iran. In contrast, governmental officials are represented as lacking any authority since they merely watch post-revolution events and they are simple-minded. Meanwhile, the global community, especially the United States, is represented as kind, consistent, and responsible and characterized by high moral characteristics. Society Culture MediaIranian Association for cultural studies & communication5

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20171136http://scm.iaocsc.ir/article_49468_916b2a23ff0f6b332e62d21f096a1b2d.pdfA Comparison Between Two Research Methods in Cultural Sturdies: Ethnography and Ethnomethodologysoheilasadeghitehran Universityauthornoohmonavaryphd student tehran universityauthortextarticle2017perIn this paper, ethnography and ethnomethodology are compared as two research methods to investigate culture. Ethnography as a well-established method in anthropology sometimes is applied inappropriately and ethnomethodology has not been used very often in Iran as a research method. Descriptions of the two research methods include a review of their definitions, characteristics, presuppositions, theoretical frameworks, practical principles, methods of data collection, and diverse types of them. On the other side, our comparison between these methods includes an exploration on their similarities and differences, different attitudes toward them, as well as the status of each of them in the context of historical-epistemological traditions that are considered as their cultivating conditions. At the end of the paper, some examples of Ethnomethodological Ethnography are presented to manifest the Proximity of these two research methodologies. In the study of research methods, it is very important to go beyond stereotypes and do a close study of various aspects of them in order to pay attention to their inextricably and reciprocal effects. Ethnography and ethnomethodology are related to each other in complex ways. Ethnomethodology seems to warn ethnography to be careful about its descriptive ambitions. Ethnomethodology will also need ethnography, verbal depictions and characterizations of events in particular places and at particular times. Society Culture MediaIranian Association for cultural studies & communication5

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20173756http://scm.iaocsc.ir/article_49470_fb8508e87708da0f72436f2d90eac8d3.pdfCirculation of Celebrity Culture on Social Media
Studying Iranian Celebrities and their fans on Instagrammohamad mehdimolaeiphd student Tehran universityauthortextarticle2017perDue to some socio-economic changes in recent decades, celebrity culture has emerged in Iran society. Popular media products such as yellow magazines and TV shows transform sports athletes, music and cinema artists to popular celebrities. Rising online social media is a new opportunity for celebrity culture, because in one hand new informal space have been created that the government could not have control over it, and on the other hand, ordinary users have obtained power to participate in creating and sharing content. In this context, Instagram has a key role in Iranian Celebrity Culture. Instagram is an online mobile photo and video-sharing and social networking service that enables Iranian celebrities to share their photos with their fans. Moreover, Instagram is one of the few non-Iranian social networking services that have not been filtered by Iranian government and therefore, both celebrities and ordinary users can freely access this application. In this article, I studied Iranian celebrities and the activities of their fans on Instagram. Using qualitative methodology approach, I analyzed celebrity photos and texts on Instagram and their fans’ comments on their posts. Results show that both celebrities and fans use this space for different purposes. In fact, the result of these online activities is the circulation of celebrity culture on Iranian Instagram.Society Culture MediaIranian Association for cultural studies & communication5

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20175780http://scm.iaocsc.ir/article_49471_3b9fd3ce0499cc7511d32e37998a9de0.pdfEvent, Topology and The Formation Of A Political subjecthamedKiaphd studentauthortextarticle2017per This article is a theoretical analysis of political subjectivity formation in association with events in discursive disciplines. First, we analyze the subjection process in discourse, and then, by focusing on the concept of topology, we study new mods of subjectivity through invention of new signifiers which end in transgression against laws of discourse. Therefore, we argue that the discursive transformation between subject's inside and its outside forms in a topological space. For this purpose, we consider politics in relation to governmentality for defending discursive disciplines and to cultural dynamics for inventing new modes of subjectivity. As a result, events are threshold of transformation. Mundane signifiers get emptied and filled again with new meanings. Through this process, subject’s inside conjoins with the outside to emerge new states of politics.Society Culture MediaIranian Association for cultural studies & communication5

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201781100http://scm.iaocsc.ir/article_49473_8d3cd8b20b4c929c489af2ae37ef6fe1.pdfInvestigation of students' attitudes towards the role and function of the press in political developmentmehrdadmataniAssistant Professor Department of management, Qaemshahr Branch, Islamic Azad Unuversity, Qaemshahr,Iranauthortextarticle2017perThis research is designed to study the role of press in the political development The statistical society of this research includes all students of Islamic Azad University of Qaemshahr. Among them, we have randomly selected 320 students applying the Kerjeisi & Morgan sample size table. A researcher-made questionnaire was used to collect the required data. In order to validate the instrument, appropriate questions related to each variable were extracted from valid sources and finally approved them by authorities. In order to calculate the reliability of the questionnaire, Cronbach’s alpha was calculated to be 88% since the distribution of the data was normal, parametric statistical tests were used to testify the hypotheses. Results show that the press can be effective in political participation, political legitimacy, political trust and political culture of civil liberty.Society Culture MediaIranian Association for cultural studies & communication5

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2017101121http://scm.iaocsc.ir/article_49474_4f8513530fb5992dcf37fdf241d88398.pdfDiscursive practices and their necessities;
Reflections on M.A theses in social science at Razi Universityhomayounmoradkhanifaculty memberauthortextarticle2017perConducting a thorough review of the M.A. theses in Sociology and Cultural Studies at Razi University, it seems that we could grasp the idea of how in this system of knowledge production, discursive practices and facts are being articulated and archived. While the way that this articulation of practices works is not different from the commom style of conducting research in humanities in Iranian academia, in this article, the goal is to shed light on the case of Razi University. From our perspective, some peculiar and different kinds of discursive practices, which are being articulated unnecessarily and are even misleading in the system of knowledge production, lead to a special kind of archiving in M.A. theses which is unable both in determining the exceptionality of our experiences and in producing the effective possible knowledge; practices that by neglecting the very necessaries of rules in a new discourse formation, inevitably form "the trauma of missed opportunities" in establishing a well in-depth knowledge as an inseparable part of these discipline's unconscious. Society Culture MediaIranian Association for cultural studies & communication5

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2017121132http://scm.iaocsc.ir/article_49475_5211b0c328a46f868e1ba3db00058e8d.pdfTheories about Health and AdvertisingroshanakAtefi maneshalameh tabatabaei universityauthortextarticle2017perHealth communication is known as a key strategy to inform public about their concerns toward health issues. Its field of duties includes giving priority to people health issues & using mass media, multimedia & other technological initiatives to publish beneficial information for public health. Outcome of these actions leads in increasing awareness about specific dimensions of individual & social health as well as health importance in development. What is mentioned in this paper is assessment of Tehran, Iran & Shahid Beheshti Medical Universities' health education students' attitudes toward efficacy of TV health related programs in reaching behavioral change between audiences. The main question of this paper is how much TV health related programs producers' cognition of health communication field, influences efficacy of these programs in reaching behavioral change between audiences? Behavioral change means moving toward a Behavior which increase disease risks & early death as well as promote & preserve health conditions. Healthy behavior in health communication process relate to living conditions, physical exercise, eating habitude & other activities which done to prevent disease.Society Culture MediaIranian Association for cultural studies & communication5