Despite superior outcomes, only 32% of kidney transplants in 2014 in the United States come from a living donor, due to shortfalls in patient education, a lack of public awareness of what about living donation, and an absence of state- and federal-level policies needed to support a donor’s decision to give the gift of life. Our programs aim to support donors and dramatically improve education and awareness for patients and their families, donors, and the public at-large.