16:18 April 30, 2013Pacific Press ReleasesComments Off on Havaianas is Proud to Sponsor Sonido de Latinaotearoa

Press Release – Havaianas

The launch of the album in stores and iTunes is on 2nd May 2013 and the first event for the release tour is Friday, 3rd May 2013 at Goldfinch Lounge & Club, in Auckland.Sonido de Latinaotearoa album release

From Auckland’s favourite live Latin trio comes Sonido de Latinaotearoa.

Havaianas is proud to be the sponsor of the debut album release Sonido de Latinaotearoa, which is a collection of salsa, bossa and soul influenced tunes with an impressive line-up of guests from jazz legend Nathan Haines to award-winning hip hop artist Tom Scott of Homebrew.

The launch of the album in stores and iTunes is on 2nd May 2013 and the first event for the release tour is Friday, 3rd May 2013 at Goldfinch Lounge & Club, in Auckland.

Former Opensouls trumpeter Isaac Aesili, who recently returned from touring Japan and Europe with his new project Funkommunity, produced the 14 unique tracks that are Sonido de Latinaotearoa during New Zealand’s endless summer. Working with some of the country’s most prestigious musical talents, Isaac crafted an extraordinary assortment of contemporary Latin rhythms.

Influences from salsa composer Tito Puento and bossa nova singer Astrud Gilberto to more modern artists such Nickodemus, Fania All Stars and Quantic can be heard throughout. From melodic ballad La Procesion to the simmering Latin dancehall track Something About You with Tom Scott and reggae singer Jah Red Lion, this is an array of varying tempos that flow elegantly as an album.

Guests aside, the signature sound of Latinaotearoa is ever-present; Jennifer’s sultry vocals, Isaac’s brilliant musicianship and Bobby’s firm vision has created a fresh and unique sound that will receive a rapturous response when played live. Sonido de Latinaotearoa is much more than an album – it’s a watershed moment for Latin music in Aotearoa.BIO

LatinAotearoa was born from the concept of blending local flavours with the colourful culture of South America. Popular Auckland DJ Bobby Brazuka brought together Venezuelan songstress Jennifer Zea and multi-talented musician and producer Isaac Aesili to create a unique live performance. Bobby’s Latin influenced soul-funk and hip-hop selections were layered with Jennifer’s ravishing vocals and Isaac’s explosive percussion.

The local response was so positive that the trio tested international waters in 2012 by taking their sound to Europe and Australia. It was soon apparent that this was not just a recipe for kiwi appetites – bustling crowds meant promoters were quick to discuss future tours. This natural progression and a desire to develop musically led to what felt like an inevitable next step; new and original productions to season an already flavoursome set.

With a Latin jazz and soul background, Jennifer’s live vocals over recognised contemporary tracks blend so seamlessly they pass as originals. One particular fan favourite, a Spanish spin of Ladi 6’s soul number, Walk Right Up, is delivered so exceptionally that the artist permitted an official LatinAotearoa version to be made.

This collaborative approach to creating new music became the catalyst for producing an exciting and original debut album.www.latinaotearoa.com | FACEBOOK.COM/LATINAOTEAROA

ABOUT HAVAIANAS

It all began in 1962 when Alpargatas, one of the most important Brazilian footwear companies, concluded that the zori sandal could be successful in Brazil.

That’s right. Havaianas were inspired by the zori, the traditional Japanese sandal made with rice-straw. That’s why they have light-colored insoles, dark straps and a texture resembling grains of rice. Essentially, Havaianas are a tribute to these age-old Japanese sandals.

The name comes from Hawaii. The spirit and lifestyle of those islands are embodied by this simple, comfortable and hip jandal.

Barely one year after the launch, the brand had already sold more than a thousand pairs per day.

But it was in the 90s that Havaianas started really flying off the shelves to become a part of Brazilian culture forever.

And do you know who set the new trend? Consumers themselves. Suddenly, everybody started flipping the soles over, so the dark side would face upward. This became a huge fad in Brazil and inspired Alpargatas to launch Havaianas Top, featuring a wide range of vibrant new colors.

By then, you couldn’t find a person in Brazil who didn’t wear Havaianas. They were so essential they became a staple item and even an index for measuring inflation rates.

Now, over ten years later, the success of this 100% Brazilian jandal has crossed the oceans and found its way to the beaches and sidewalks of Europe, Australia and the U.S. And believe it or not, they became an instant hit even in Japan, the birthplace of the zori. So, the land of samba and soccer was, once again, charming the world with its feet.

Who could imagine, back in 1962, that those rubber jandals would someday sell more than 3.5 billion pairs? And who would’ve thought that Havaianas, as simple as they are, would teach the world a little about the art of being Brazilian? Whoever slips on a pair of Havaianas immediately learns that life can be light-hearted, free, joyous, sensual and uncomplicated.
For more information, please contact marketing@bossanova.co