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Grassroots Campaigns

Grassroots campaigns are the best way to build communities united around a cause. A strong grassroots advocacy model raises awareness for a community of people around issues at local, state or federal levels. Grassroots campaigns will also typically include some degree of political activity in order to draw attention to causes and issues and to influence public perception, regulations, or public policy. It is typical for membership organizations such as Chambers of Commerce, professional trade associations, and all shades of advocacy groups to take advocacy to a level beyond the grassroots into more organized forms. The strength in networks of motivated membership organizations is often manifested in their clout and in their ability to organize with client organizations and to create united groups of concerned constituents which are hard to ignore.

Mechanics of Effective Grassroots Advocacy

The best practices for effective grassroots advocacy include attracting volunteer participation, providing suitable and necessary information about public policy issues, and setting clear goals. The following considerations are simple steps you can make with your organization for it to be as successful as a strong grassroots advocacy organization.

Plan for success: as a grassroots advocacy entity you must have an organized advocacy agenda that uses a variety of grassroots techniques to make your voice heard around the issues you care about.

Organize around a strong leadership structure: to succeed at a very high level, have in place a stable leadership structure with clearly defined responsibilities.

Build a “brand” advocacy model: a well-articulated “brand” should give your advocacy materials a consistent look and feel just like any standard political campaign.

Use every available advocacy tool: to get your message out, be prepared to use every advocacy tool at your disposal, compare tools with other grassroots campaigns, and report on success metrics.

Grow your organization: a well-defined and sustained membership drive is a necessary strategy for strength in numbers.

Communication is key in any grassroots campaign. Members should have a clear way to communicate with each other as well as a professional method to conduct outreach. Dash Business Phone Plans are the best fit. Not only are plans built for sharing across geographically dispersed teams – they are also made to fit any budget, allowing individuals the choice between sleek VoIP desk phones,4G LTE mobile phones, or even a free to use Web Phone. For temporary grassroots campaigns, VirtualPBX also offers rental VoIP phones at a low per month rate.