The Unskippables: Top 10 ads of December 2017

The list represents the top ads on YouTube in India that resonated most with audiences and recognises the brands that performed bestETBrandEquity | January 24, 2018, 06:30 IST

The YouTube Ads Leader Board represents the Top 10 ads on YouTube in India that resonated most with audiences over the past month (July) and recognises the brands that performed best through a combination of popularity and promotion.

The ad makes its point rather well. It shows an apprehensive shopper, who wants to return some stuff bought on the site and to make it fool-proof throws her weight around by using her dad’s imaginary connections. The scrawny delivery-boy informs her of the instant refund feature making her giggle in relief. Simple and easy, we’d say

This one leaves us confused on multiple accounts. For instance its bizarre claim which equates the housing brand to almost a health care brand. Which can apparently lead to the combo of healthy minds and souls, as claimed by the VO. And yeah, it will also make responsible parents out of you. Figure that one out too.

After watching this video we felt kind of sorry for comedian Bharti Singh’s prospective groom who is ordered around constantly while she goes about doing her wedding shopping in a bizarrely unbelievable manner. And we were left wondering if the mass-retailer has started a concierge service too, as shown in the video?

A cause-led campaign around Mahindra group’s ‘Nanhi Kali’ initiative for the girl child, it gets people from across walks of life – photographers, celebrities, fathers and daughters – to come together for the 4th season of the ‘proud fathers for daughters’ initiative. The video also has the group chairman Anand Mahindra espousing the initiative.

The 67 hour sale from the Japanese brand on its television sets did not get us charged but it seems to have got a fair bit of views. Guess nothing to beat a good deal these days as Ecommerce has told us time and again.

Publish Date: 2017-12-06; Views: 978170Less is not always more as this 20 seconder proves. A young tourist in Rajasthan is terrified by a screaming face. The blink and miss it punchline reveals it’s just fellow tourists from Delhi, horsing around. Makes us want to stay home. Even if home is Delhi.

A contest promo with a difference. The Marie Gold biscuit serves as a pick me up and confidence booster for a budding entrepreneur looking to start a catering business, with time left over to give you contest details.

Trying to prove its stated claim of being India ka naya primetime, Amazon Prime crams a lot into this year-end spot. Highlights from its exclusive programming, films and standup comedy flow thick and fast. A great reminder to catch up on stuff you may have missed.

15 black-cat commandos embarked on an arduous journey traversing 8000 km to spread the message of combating terrorism. The 15 Royal Enfield bikes they rode on were put up for sale and the proceeds deployed for a charitable cause. Simple message, and the patriotic fervour helped.

This is a film that extols the virtues of the newly launched shark-inspired racing beast Apache RR 310 from the TVS group. The documentary-styled film talks of the bike’s product attributes and its superior features. The viewers seem excited enough to let it make the cut into the Top-0..