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Hype DC Open First New-Look Store in Sydney's Historic QVB

Hype DC just opened a new store in Sydney’s Queen Victoria Building. To celebrate, the retailer released a whole bunch of exclusive product. Sold out everywhere else, models like Nike’s‘Anniversary OG’ Air Max 1 and PUMA’sThunder Spectra have returned to shelves, complemented by a bounty of similarly sought-after drops.

The store is the first of Hype DC's new-look spaces. Minimal furnishings meet ample concrete, and reflective foil makes for unique lighting.

A select few were invited to check out the store, scope out upcoming product and lay claim to a few treats before the store opens to the public May 31. See what they were privy to in the gallery above, and keep an eye on Hype DC for upcoming drops like New Balance’s limited Made in USA 990s and adidas’Samba in OG colours.