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Making the Kickstarter video

Since I launched it over 3 weeks ago, thousands of people have watched my Kickstarter video, but I haven’t watched it again myself since that first day. I knew if I watched it I’d find new problems with it, and remember all the things I wanted to fix. It’s too late.

I had fun creating it. I wanted something with a hand-drawn feel, because to me blogging is about individual creative expression. It’s about not being afraid to publish something that isn’t perfect — something that is personal and a little rough, like a quick sketch.

Because I love traditional animation I wanted to draw all the frames with a pencil and paper, not digitally. Here’s me flipping through some of the drawings:

At 30 frames per second, doing any animation at all is extremely tedious, even with these little sketches. I made about a hundred drawings and scanned them in one at a time. I composited everything in Apple’s Motion, then ended up using Motion for sliding objects around and fading them in or out, which cut back on the number of drawings I would have otherwise needed.

The inspiration for introducing the video was the early 1920s-era Max Fleischer and Walt Disney cartoons, like Alice’s Wonderland. I also thought it would more naturally cut from me talking at the camera to illustrating the story of why independent microblogging matters.

I’m not sure whether I will ever do another Kickstarter campaign. But I hope to have the chance to make a video like this again. I learned a lot from it.