In developing a NYC flagship site for live and on-demand, indoor spinning classes, the Peloton brain trust recognized the need for a cutting edge video broadcast studio for the streaming element of their visionary program. Company co-founders, CEO, John Foley, COO, Tom Cortese and Marion Roaman, (an indoor cycling pioneer), engaged Walters-Storyk Design Group for the acoustic and isolation design of a broadcast-quality production facility with studio lighting and systems integration. The resulting Production Control Room (PCR) and 60-bike TV Studio is a key component of the 8000 square foot complex. Located at 140 West 23rd Street in NYC, Peloton Chelsea also features spa-quality ambience, a refreshment lounge and, a sports fashion retail shop.

"Peloton presented us with a multi-faceted assignment," reports WSDG Principal/ Director of International Relations, Sergio Molho. "They required a state-of-the-art production studio to stream live (and recorded) spinning classes to Peloton enthusiasts around the globe. The studio had to be technically flawless and aesthetically striking. Users will enjoy it in operation through the global Peloton Cycle video network."

WSDG Project Manager Joshua Morris, emphasizes Peloton management's deep concerns about sound leakage. "Music and instructor audio levels have to be inspirationally loud for this type of installation, and the complex is built on the ground floor of a mixed use business/residential wood framed building," Morris says. "The neighbors living directly above the cycling classes had to be isolated from intrusive sound. This was achieved via recording studio-style, room-within-room construction for the 1500 sq. ft. Spinning/Streaming Studio. The Peloton team did their homework and were fully aware of WSDG's expertise in this area."

The Peloton production facility introduces a new level of broadcast quality video through the Internet. The space is tailored to enhance the image quality of the webcast while maintaining the requisite fitness ambiance for the in-house Spinners. The 300 sq. ft. Production Control Room sports a state-of-the-art Newtek Tricaster production switcher and a Telemetrics robotic camera controller connected to 3 Sony PTZ cameras and a Telemetrics track and PTZ camera which provides high end and ultra steady camera moves and shots. PCR video display is provided by two 55" LCD monitors. The audio system is run by a fully-automatable Biamp Nexia console coupled with a Martin Engineering DSP, Genelec monitor and Sennheiser wireless microphones. The lighting system is controlled by LightJockey(tm) via a Windows-based USB to DMX interface. Ipod docks and a full-blown Nexo line array complete the equation in the Spinning Studio for unrivaled audio quality from the beginning to the end of the chain.

Peloton CEO and Co-Founder John Foley remarked, "Our goal was to ensure our on-site classes of crystal clear audio and, to provide our at-home constituents with Network-quality audio and video streaming. We were also committed to being good neighbors and, to protecting building residents from intrusive sound from our studio. WSDG has designed broadcast studios for ESPN, WNET and MTV Latin America. They've provided exemplary acoustics for such performance venues as Jazz At Lincoln Center and 54 Below, and their recording studio clients include Jimi Hendrix, Alicia Keys and Bruce Springsteen. We knew we were in good hands, and we are confident that our on-site, and at home, enthusiasts will benefit greatly from our efforts to provide them with the ultimate in fitness connectivity."