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HBA Brand Program

Project Overview

Healthcare Businesswomen’s Association (HBA) is an influential healthcare non-profit and network of industry thought leaders. By enabling organizations to realize the full potential of their female talent, HBA is actively working to achieve gender parity in leadership positions and change the face of healthcare.

When HBA signed on with Pivot, they were looking to address a number of present-day challenges related to how they connected with members and corporate partners. Our team facilitated a discovery session with nationwide representation and engaged in feedback webinars with six membership sub-groups. This collaboration led to a bold, reimagined brand that resonates emotionally, conveys the impact of their important work, and makes compelling statements about their mission.

As a part of the sweeping rebrand effort we developed an elegant yet modern logo, pairing it with a refreshed color palette and expressive portrait photography. This visual identity is complemented by powerful and focused messaging, creating a new brand that speaks to HBA’s 40-year heritage while pointing to their forward-thinking, innovative spirit.

Our branding scope of work included:

Brand Strategy & Development

Logo Concept & Design

Brand Voice & Messaging

Digital & Printed Material System

Brand Video & Sizzle Reel

Website Design Refresh

Brand Style Guide Development

Brand Photography Library

Strategic Brand Rollout Plan

Social Media Content Plan

Event Collateral Development

In the client’s words

Pivot has helped take HBA’s brand identity to the next level. Their strategic approach has been transformative, helping us get to the heart of who we are as an organization. With a smart and efficient team, they delivered the expertise we needed to build a truly incredible brand—one that’s already making an impact and helping us to advance our mission. Ultimately, our collaboration with Pivot has allowed us to do more than elevate our look and our message. It’s given us the tools we need to position HBA as a bold leader, advocating for gender parity in the healthcare and life sciences industries.