What's in a name? That which we call a rose, by any other
name would smell as sweet,' as Shakespeare wrote in
Romeo and Juliet. In the context in which Shakespeare
makes this statement the name is artificial and a meaningless
convention, in effect what you are called is insignificant.
However, the Secretary of State for Health, on two
occasions when addressing the national press recently
referred to paramedics as 'ambulance drivers' (BBC, 2016;
ITV News, 2016).

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