Klipsch Custom-Install products are best suited for those who wish to hire a custom installer or audio integrator for their project. Check out these products to learn more and to connect with a Custom Install Professional near you.

DIY

Klipsch Custom-Install products are best suited for those who wish to hire a custom installer or audio integrator for their project. Check out these products to learn more and to connect with a Custom Install Professional near you.

This is Just Part of the Story

Some of the details of the birth of the Bullshit slogan are still to be uncovered; however, former Klipsch employee Bob Moers was present for the company-shaping meetings.

The below information are his recollections from an interview recorded in 2009.

"Bullshit!"

In the 1960’s, Bob Moers replaced Klipsch's longtime ad agency, Goodloe Stuck, with a Chicago firm. At this point in the time, the new agency had a famous air-brush artist known for cleaning up photographs of hams for the Chicago meat industry, as well as “taking warts off” of Playboy bunnies. (You know, important stuff.)

“Bill” of this agency was in the office with PWK when he threw a hi-fi magazine he had been reading up into the air and screamed “Bullshit!” The article was about the AR-3A. By this point in time PWK had become thoroughly disgusted with loudspeaker advertisements claiming “another major breakthrough."

The T-Shirt Was Born

In 1975 the famous bullsh*t T-shirt debuted. All employees received one for a photo shoot in front of the shipping dock. Only Bob Moers put his back to the camera for obvious reasons.

Soon afterwards, a University of Arkansas student was kicked out of class for wearing the audacious shirt.