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Wizikey, a technology PR startup, today rolled out its reputation engineering platform, in association with Nasscom 10,000 Startups, an initiative to scale up the startup ecosystem in India.

Founded by sisters IIT Kharagpur and ISB alumna Aditi Bhargava, and SRCC and MICA alumna Aakriti Bhargava, the company is headquartered in Gurgaon.

"Public relations is a startup's delight. In my first stint as an entrepreneur, I struggled with it. When I deep dived into the problem, I saw a potential to disrupt it with technology," Wizikey co-founder and CEO Aditi Bhargava said.

The platform already features publications of India, Singapore, the US and the UAE. "While the current platform addresses a company's PR needs, the real potential lies in networks," Bhargava told PTI here.

Built on new-age technologies, the platform enables users to track news in less than five seconds, compare and analyse with competition in less than 30 seconds and build influencer lists in less than 30 minutes, on a curated database of more than 100 news publications.

"In its current avatar, it's a free platform where any user can register, log in, create a track and kickstart. The platform has crawled a million news items and collected information on more than 12,000 influencers," Bhargava added.

Nasscom 10,000 Startups Vice-President Rajat Tandon said: "In our endeavour to build a startup economy, we are encouraging formidable partners to join us, and aid in first steps to growth. Our partnership with Wizikey is to assist startups in building a robust PR plan."

In partnership with Nasscom 10K, the company would extend the product to all startups that get short-listed for the Nasscom 10K programme and do workshops at Startup Warehouses across the country, Tandon said.

On the launch, Ritesh Agarwal, ceo of OYO Rooms said, "... Wizikey is a new frontier in PR, which not only helps us quantify, but identify and build relationships that matter. We have used Wizikey to broaden our PR effort with a focused outreach."

Aakriti added: "Wizikey is an endeavour to transform PR, with valuable insights, and metrics to measure impact. Fast and clutter free, the platform is time efficient and has an intuitive approach,"

In a team of 10, Pramjeet Ahlawat leads technology at Wizikey, and Harshit Agarwal helms operations.