The theme of the Wieden + Kennedy ad is the dreadful uncertainty—short term and long term—that followed George's open-leg fracture. But the final lines of the ad put the 24-year-old Indiana Pacers star firmly on the path to recovery.

"Without the setbacks, the comebacks aren’t as sweet," the brand wrote on Twitter. George hasn't acknowledged the ad directly, but on that score, he certainly seems to agree.

Thanks everybody for the love and support.. I'll be ok and be back better than ever!!! Love y'all!! #YoungTrece

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

The theme of the Wieden + Kennedy ad is the dreadful uncertainty—short term and long term—that followed George's open-leg fracture. But the final lines of the ad put the 24-year-old Indiana Pacers star firmly on the path to recovery.

"Without the setbacks, the comebacks aren’t as sweet," the brand wrote on Twitter. George hasn't acknowledged the ad directly, but on that score, he certainly seems to agree.

Thanks everybody for the love and support.. I'll be ok and be back better than ever!!! Love y'all!! #YoungTrece