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npExperts eBook: Share of the American Wallet

Wondering who to focus your fundraising efforts on? You can better target the right donors—the ones with the capacity and propensity to give to your cause—simply by knowing more about their discretionary spending habits.

This free report will help you acquire and retain the donors who are most valuable to your organization, so that you can focus on the right prospects and become a more efficient fundraiser for your mission.