Disney Rakes in Flurry of Cash From Frozen -- But Can It Last?: StockTwits

NEW YORK (TheStreet) -- Disney's (DIS) quarter had a happy ending, thanks in part to the success of its latest animated princess musical Frozen. And investors on StockTwits.com were singing the stock's praises Tuesday night. Disney closed at $81.03 last night.

The company reported after the close Tuesday. It posted second quarter earnings per share of $1.11, excluding non-recurring items. That was a 40% increase from the same period a year ago and easily beat consensus estimates of 95 cents. Revenue rose 10% to $11.65 billion. Wall Street had expected $11.2 billion, according to the Analyst Ratings Network.

Disney shares edged half-a-percent higher in the after hours market following a brutal trading day that bathed the StockTwits' heat map in red. Investors called for shares to rise tomorrow after Tuesday's dust settled. Sentiment is 87% bullish, according to StockTwits analytics.

Just bought $DIS before earnings, which were great! Small rally after earnings but hold & watch. Slow and steady wins the race in this one!

And Disney is nowhere near the end of making Frozen rain cash. Iger said the company expects Frozen merchandise and DVD sales to take off again in the fourth quarter, around Christmas. During the conference call, Iger also said that Frozen will be one of Disney's top five franchises well into the future. The company is developing a Frozen Broadway show, theme-park related attractions, books and the like.

"The passion for this film and these characters is so extraordinary, so well beyond what we ever even imagined, that it would be hard to believe that it wouldn't sustain itself over a fairly long period of time," said Iger.

Despite Disney's results, some investors still urged caution Wednesday. Disney trades at 17 times 2015 expected earnings. That's in line with peer Twenty-First Century Fox (FOX). But it's a little rich compared to Time Warner (TWX), which trades below 15 times expected 2015 earnings. And multiples get taken down across the board if the market is in the midst of a correction. Tuesday's price action soured many risk appetites.

The NCAA's signature 'March Madness' basketball tournament tips-off Thursday, but is a three-week jamboree that generate billions for everyone apart from the players really the fairest way to manage college sports? It might be.