“Stereotyping is a fun and useful tool… to categorise interests and make harmful blanket statements” about your favourite magazines. For example, Lula is for those who “never spend money on U.S. fashion magazines because they just don’t ‘get it’; they’re so dull”, while Details has “a strong Patrick Bateman vibe”.

“Gwyneth is also kind of a jerk. Her perfection is judgment on the rest of us, and she makes this known in interviews and on her lifestyle website, Goop, the tone of which suggests a domestic personality just one degree shy of Joan Crawford in Mommie Dearest.”