New mobile tool gives an ‘Inn’ to B&B owners

18 November 2011

Mobile accessibility is crucial to inns, as more people look for information from their smartphones. "As a travel-oriented business, it's important to reach customers on the move. My Show Me Inn website provides directions and an easy phone link to my business - which brings guests to my door," says Paul Breitenbach, Innkeeper at the Jacob Rohrbach Inn in Sharpsburg, Maryland.

Mary White, owner of BnBFinder.com, agrees about the importance of adapting to the mobile web. She used Mobile Meteor to build her mobile-friendly site, and she's enthusiastic about what Show Me Inn offers B&B owners. "Innkeepers need an easy and economical way to "go mobile" and Show Me Inn provides just that," she says.

Word got out about Show Me Inn in the development phase, and early adopters are already pleased with the results. "Our mobile site has definitely paid off. We've already had many new bookings because guests were able to connect immediately to information about our inn," says Sandra CH Smith, Innkeeper of the Cliff Cottage Inn in Eureka Springs, Arkansas.

Show Me Inn also provides access to a dashboard so innkeepers can see how users are interacting with their sites. This intelligence can help B&Bs better understand their customers' needs. And while most businesses charge a premium for access to such analytics data, Show Me Inn includes this with the base price.

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aking Show Me Inn useful and affordable is central to founder Denis Hurley's vision for the tool. "Our goal is to help grow small businesses. We make it easy for B&B's to paint a true picture of what they are offering - and better connect them with their customers," he says. "A mobile site shouldn't be crazy expensive - it just has to be smart. And look good."