ITN Source, one of the world’s leading providers of professional video content, today launches Clips on Demand, the world’s largest collection of broadcast-quality, "rights-ready" video clips available for purchase and download online for the first time in the archive video industry. Over 500,000 clips are currently offered, covering news, history, entertainment and wildlife categories selected from ITN Source’s vast range of video archives. Hundreds of clips will be added daily from ITN Source’s content partners including ITN, Reuters, FOX Movietone, Setanta Sports News and UTV.

Clips on Demand is the key feature of a complete re-launch of ITNSource.com, the gateway to more than a million hours of video content. Clips on Demand enables users to search, browse, select, pay and download broadcast quality clips at an time day or night, for all types of media use. ITN Source is offering a 30 percent discount off standard clip pricing for all customers buying content through ITNSource.com.

"ITN Source realizes that many of our customers are looking for specific clips that are easy to find on our Website. We’re bringing the ease of online shopping to the video archive industry and are proud to be the first to market online with broadcast quality clips," said Ian CheeWah, Vice President and Managing Director, ITN Source North American Operations. "We are constantly looking for ways we can enhance our customer service and Clips on Demand enables our customers to license rights-ready high-quality content at their convenience."

This approach marks the first time that customers have been offered a full self- service e-commerce model that offers transparency throughout the entire licensing process. Customers can choose between either a single country or world license, and each license spans a range of uses including broadcast, new media, retail, advertising, corporate, internal communications and education.