Meat, made from plants

What’s in the Impossible Burger? It’s primarily made from wheat protein, potato protein, and coconut oil.

Its secret ingredient is a compound called heme, a molecule that is found in both animals and plants, and the key component that gives meat its color and flavor. The scientists at Impossible Foods extracted a plant-based type of heme from soy roots and grew it with the help of yeast. This creates the Impossible Burger’s red coloring and contributes to the burger’s meaty flavor.

Why eat plant-based meat?

Relying on cows to make meat is land-hungry, water-thirsty, and pollution-heavy. That’s why the Impossible Foods team set out to make delicious meats that are good for people and the planet.

The Impossible Burger is remarkably more efficient when compared to beef and uses 95% less land, 74% less water and creates 87% less greenhouse gas emissions. To put it into perspective that’s equal to one 10-minute shower, 14 driving miles, and 75 square feet of land.

Nutritional Information:

The Impossible Burger nutrition matches the levels of protein and iron found in 80 percent lean ground beef. It has about the same calories, less total fat (with slightly higher saturated fat from coconut oil), and is completely cholesterol-free.

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