This research has found three ways that VM service providers
differentiate. The first point of differentiation isimproved methods of
vulnerability assessment and compliance reporting. Second, context
awareness enhances vulnerability management platforms.

On a fundamental level, network security can only happen if each device
on the network is secure (at least in its linking to the network), and
if the threat environment is properly understood.

Last, many vulnerability management providers are integrating secondary
technologies onto their platforms, which constitutes another means of
product differentiation.