The idea was to design a logo that is related to the history of the institution
while creating a bridge to new media and the manifoldness of the Adolf-Grimme-Institute.
The form of the logo is based on the Grimme-Preis, a trophy that was designed
in 1963 at the Hochschule für Gestaltung Ulm by a group of students
under supervision of Otl Aicher.

The Adolf-Grimme-Institut is one of Germany's most well-known research
and service institutions studying media culture, media education and communications
policy. The institute's functions lie in observing, analyzing and evaluating
the media and their development, in the opening up of new possibilities
in the use of the media, and in transferring competence and knowledge
between social groups.