NEW MID-WEEK OCCASIONAL ON LITTER LAUNCHED DURING WASTE REDUCTION WEEK

(Toronto) Sheila White, editor and publisher of litterpreventionprogram.com and This Week In “Litterland”, today launched an occasional extra newsletter on litter. The first issue of Mid-Week In “Litterland” marks Waste Reduction Week, October 21 to 27, in Canada. Across the country programs focus on recycling, reducing and reuse of waste. White wants to make sure there’s an eye on littering as well this week. Canadians produce the most garbage of any country in the world and about four in ten of them litter. “Some people may devalue the importance of dealing with litter, even at the highest levels sometimes,” White said. “However, we know that litter has links to lower quality of life, environmental hazards, increased crime, property devaluation, negative impacts on tourism not to mention a city’s budget and use of precious tax dollars.” “We have to keep litter in the limelight.” Among its international news tidbits, the inaugural, October 23 issue of Mid-Week highlights the kind of difference media and celebrities can make to the litter prevention cause. It also promotes a significant yet little-known contest in search of Canada’s Next Green Journalist for youth 11- 21. White is a Toronto-based communications consultant and public speaker and one of the world’s foremost researchers on the subject of littering. Now and then she can be heard on CBC “Here And Now” commentating on municipal affairs. Twitter: @white_sheila