The purpose of this paper is to bring together various elements that portray the complex conceptuality of cultural identity within technological society. It engages in a theoretical inquiry into the questions of how the wide-ranging uses young people are now making of new information and communication technologies and global media may possess the potential to transform their cultural identity and how educational institutions should understand and respond to this evolving cultural reality. In discussing these questions, it refer to recent theories of cultural identity, especially as they relate to the increasing volume of global flows of ideas and ideologies, people, finance and cultural practices, and specific theories about the nature of technology in terms of explicating the relationship between society and technology. Finally, it concludes with implications for educational practices of technology use.