Missoni X mytheresa

mytheresa.com is a global e-commerce often collaborating with big brands creating special capsules specially for it's costumers. In that case is necessary to brand the communication in a way that it unites the visual style of the brand itself but still to stay in the boundaries of the mytheresa.com style. My solution for the Missoni collaboration was to use the typical "zig-zag" motif and use it to our advantage when creating the X symbol. Missoni was very pleased with our proposal.