Huddersfield Rebrand | Final Logo

My Café Society final logo is a perfect combination of design with more than one influence. In the stages of the project, I did not want to limit myself to only Art Deco and instead explored other movements such as: Cubism, Surrealism, Japanism and Art Nouevau. With the cubist influence, importantly the logo still maintains an art deco vibe with its use of colours and type style. This logo includes an equality symbol, with Café Society situated within. Not all of my variations worked well with the symbol, but from deciding my approach I knew I wanted it to be included, and fortunately it worked well with the cubist geometric shapes