August 04, 2008

Lululemon Opens at Santana Row

Have you ever wished you could give your favorite designer feedback? Well, now you can with your athletic wear. Now that lululemon has opened its Santana Row store this past weekend, I am sure many women will be inspired to give their input. Design Feedback forms are available in all of the stores. Lululemon takes this feedback seriously. Many of their products have been designed based on the feedback and suggestions of their clients.

The morning I stopped by, Misha Patel of Club One was teaching a Cardio Dance class. By the afternoon, the mood had changed. A live DJ played tunes as patrons shopped and had refreshments. Meena Shams, the Assistant manager graciously gave us a tour. Meena: Our founder, Chip Wilson, had a passion for technical athletic fabrics. Many of our designs are made of a fabric called Luon. This fabric wicks moisture away from the skin. Our clothing is designed to last and retain their color. Just make sure you do not wash with garments that have Velcro or zippers. Personally, I let mine air dry.

I spoke to one of the sales associates. "I heard a rumor that one of the pants designs is supposed to make your bum look fantastic. That's the one I want to try on!" She laughed. "Try the Groove pants. I think you will be pleasantly surprised. They are great. They are reversible and the inner waistband has a stash pocket to secure your money and keys." I took a few different colors of the Groove pants into the dressing room. The pants lifted, supported and tamed my tush. I was sold.

And it looks like many other women are too. This morning, as I was heading to Chicago, I ran into a ultra cute lululemon fashionista named Riva Barak, from Canada. She was head-to-toe in lululemon (she even mentioned that there were a few items she was currently wearing that the camera would not be able to catch.) Wink.