Web 2.0 Expo San Francisco 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

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Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Love creative problem solving, but need something more practical— something specific to User Experience?
Participants will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious—and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view.

1:00pm-4:00pm (3h)
Workshop

Beyond Usable: Research with Results

Kelly Goto (gotomedia, LLC)

You know that research is essential to understanding your users and creating better experiences. Design Ethnographer Kelly Goto shares rapid, combined research methods that tap into what you already know to add to your UX toolbox today.

9:00am-12:00pm (3h)
Workshop

Effective Facebook Ads and Applications

Dennis Yu (BlitzLocal), Justin Kistner (Webtrends)

In this interactive workshop, we'll explore Facebook's advertising and application platforms. Learn how to do competitive analysis, build ad campaigns, and set up engagement apps. Understand the most effective ways to integrate Facebook widgets into your site. In particular, we'll look at how to use ads and applications together to drive engagement via live ad campaigns.

1:00pm-4:00pm (3h)
Workshop

101 Killer SEO & PPC Strategies & Tactics

Mona Elesseily (Page Zero Media), Stephan Spencer (The Art of SEO)

Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day!

9:00am-12:00pm (3h)
Workshop

Get Going: How to Build and Test Your Idea Without Programming

Elizabeth Yin (LaunchBit), Jennifer Chin (LaunchBit)

This workshop is for people who want to launch an internet-based business idea but don't know how to code. We'll cover how to use free/inexpensive tools to quickly launch without coding, how to market, and how to measure your early-stage success. We build off of Steve Blank and Eric Ries' customer development philosophy. Please bring an internet idea you can share.

"If you haven't failed 5x more than you have succeeded, you're not prepared for success," - Jay Adelson, FailCon 2010. A new venture will fail in dozens ways: design, scaling, customer service, team development and more. Learn the most common mistakes entrepreneurs make, what ruins startups and new projects in their first year, and how you can best prepare from those who have gotten through it."

The hype cycle is at a high for cloud computing, distributed "NoSQL" data storage, and high availability map-reducing eventually consistent distributed data processing frameworks everywhere. Back in the real world we know that these technologies aren't a cure-all. But they're not worthless, either.

1:00pm-4:00pm (3h)
Workshop

Building Cross-Platform Mobile Apps

Jonathan Stark (Jonathan Stark Consulting)

This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required.

9:00am-12:00pm (3h)
Workshop

Ruby on Rails at a Snail's Pace

Matt Reider (Engine Yard), Jen Mei Wu (Blazing Cloud)

Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails programmers, and there are not enough out there. If you are looking to shift your career into overdrive, Ruby on Rails is the way to go. This class will teach you the basics of Ruby on Rails, and give you a strong foundation upon which to grow.

1:00pm-4:00pm (3h)
Workshop

Ruby on Rails at a Snail's Pace (continued...)

Matt Reider (Engine Yard), Jen Mei Wu (Blazing Cloud)

Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails programmers, and there are not enough out there. If you are looking to shift your career into overdrive, Ruby on Rails is the way to go. This class will teach you the basics of Ruby on Rails, and give you a strong foundation upon which to grow.

4:00pm-6:30pm (2h 30m)

Break

6:30pm-9:30pm (3h)
Events

Ignite

Join us for Ignite, a fun, high-energy evening of “speed presentations” given by people like you.