Learning outcomes

On successfully completing the module students will be able to:

8.1 Explain and illustrate the principles and concepts of marketing.
8.2 Define the boundaries of marketing and its integration to other business
functions.
8.3 Explain the relationship between the internal and external environments in the formulation and execution of marketing practice.
8.4 Apply the principles and concepts of marketing to specific markets and
industries.
8.5 Use data to provide 'solutions' to basic marketing problems.
8.6 Evaluate the role of marketing in a business and management context.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

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