PepsiMax: Wake up7

PepsiMax has launched a campaign in the Russian Universities called ‘Wake Up’. The campaign is developped by BBDO Moscow and shows diagrams from the disciplines of drawing, anatomy and chemistry. The message towards the sutudents is pretty obvious, with the ginseng in PepsiMax you won’t fall asleep during lessons..The campaign has won a silver award at the 2010 Epica Awards.