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Agile marketing adoption is 42% in 2020

The big trend: agile marketing adoption is up from 32% in 2019 to 42% in 2020. Almost all of the growth in agile comes from a reduction in the percentage of marketers identifying with the “traditional” model of marketing management.

It also turns out that agile marketers are smarter, stronger, and better looking.

Okay, just kidding. But agile marketers can handle fast-paced work better. They are aligned on strategy and vision better. And they can take advantage of emerging opportunities better. Read more . . .