By Jennifer Wright

Guess what our favorite party was this week? Give up? The party celebrating the opening of the GUESS flagship store in Soho. Hosted by Marie Claire magazine, Michelle Trachtenberg and the Marciano family, the event has been generating all kinds of buzz.

Trachtenberg had the guests atwitter over her Gossip Girl character, the villainous Georgina Sparks, and what mayhem she may cause during the upcoming season. (The best show ever will resume September 14th—I’m counting down the days.) Rumor has it, she’s about to become a major player on the series. Trachtenberg couldn’t (wouldn’t?) share, but she did say that doing the show was great fun, and, “You’ll definitely be seeing a lot more of Georgina in season 3.” She also gushed, “Georgina’s crazy . . . over the top behavior is so fun to play”. And it’s so fun to watch, too! Is there romance on the horizon—perhaps with Penn Badgley’s character, Dan? “Maybe,” Trachtenberg confided, “I can tell you that there will be a boy involved.”

Trachtenberg’s good friend Lydia Hearst was there, clearly recovered from her recent illness. Many have seen her looking “healthy” in Miles Fisher’sAmerican Pyscho-inspired music video (a pop-y cover of The Talking Head’s “This Must Be the Place”). The provocative performance has all agog. (One viewer remarked that “what the video lacks in ingenuity, it makes up for in Lydia Hearst wearing lingerie”.) Hearst demurred, “I’m really very conservative in real life!” She was also very happy to support Fisher—who gained notoriety last year for his admittedly spot-on impersonations of Tom Cruise—who is her close personal friend.

And, as seems to be the case in at least half of the parties we attend lately, Kelly Bensimon was present. She looked less bohemian than usual in a black skirt and white off the shoulder top, confiding it was all GUESS—though I’m not sure that extended to her bubblegum-pink shoes—and that she’s a huge fan of the line.

Amber Rose (Kanye West’s girlfriend) was also sporting the GUESS brand, announcing she’d styled it herself. Another fashion model, Selita Ebanks—best known for parading around in her underwear for Victoria’s Secret— was wearing a white sundress that seemed positively demure in comparison.

You can copy the stars’ looks—no stylist required!—by venturing to the GUESS store in SoHo. Perhaps you’ll even run into some of the ladies. If you see Trachtenberg, please see if you can convince her to spill secrets about Gossip Girl—I, for one, am tired of playing guessing games.