OnePoint Surveys, the global market leaders in mobile surveys, is working with two key players in the travel and tourism industry to drive Innovation. Both FootFall Services Ltd, providers of specialist marketing services within the tourism sector and Radar, specialists in research and consultancy for the travel industry are using OnePoint’s unique mobile survey technology to enhance what they can offer their clients.

FootFall Services, who recently signed as a OnePoint Surveys Authorised Reseller, help organisations to increase their visitor numbers and improve visitor marketing. FootFall Services have extensive experience working in the tourism and heritage sectors and are excited about the use of mobile surveys for visitor feedback, market research and marketing campaigns. Within two weeks of becoming a Reseller they secured a contract with Aorta Events to use OnePoint mobile surveys to develop their new treasure hunts for the public with the UK and Europe.

“The instant feedback that can be gained from visitors via their mobile phones is invaluable. It is also clear that people are more willing to respond to mobile surveys than paper and online surveys.“ said Peter McConnell, Managing Director, Footfall Services. He continued, “We are delighted to have formed a relationship with OnePoint Surveys, as their mobile survey solution is the most sophisticated in the market place yet simple to use and extremely cost effective. Another key benefit is that there is no cost to the respondent as OnePoint survey messages are FREE to receive and respond.”

Radar, a division of Dipsticks Research, have selected OnePoint Surveys to power their mobile phone research which investigates respondents’ reactions to media communications, as well as for diary exercises, because its immediacy allows response to events as they happen. The Radar team view the OnePoint Surveys solution as a powerful addition in their research toolkit. Angus Webb, Technical Director, Dipsticks Research, is particularly impressed with the simplicity of the OnePoint business model. “It is a straightforward offering that is extremely effective and the results speak for themselves. With one recent mobile survey we achieved an 81% response rate within five minutes, and a total response rate of 95% within three hours – there is no other research tool that can offer such timely and high response rates. The OnePoint system is simple, powerful and delivers incredible response rates. What more could a research company want?”

Neil Jessop, Managing Director of OnePoint Surveys commented, “Mobile surveys really are taking the market by storm. Our results and response rates speak for themselves. OnePoint offer a great opportunity for Researchers and Resellers as it is simple and straightforward to add OnePoint mobile surveys to any portfolio.”

OnePoint was established in December 2005 to change the face of feedback and launched summer 2007 following more than 10 man years of development. OnePoints’ patent-pending mobile surveys are the ultimate feedback solution and are already taking the market by storm. The technology enables anyone to get real-time feedback from recipients' mobile phones about any subject anywhere in the world at anytime. OnePoint works with all types of businesses including global and pan-European research and marketing organisations.