How does it work?

Through programmatic direct, marketers can buy ad inventory directly from publishers using an exchange called a demand-side platform (DSP) (like the one operated by our programmatic partner, Eyereturn). Publishers sell their inventory at private auction, or by using preferred/guaranteed deals.

How can you get started with programmatic in Canada?

We can help you with that. We have direct access to Eyereturn’s DSP, which means that we can find the best opportunities for your brand based on your unique campaign requirements. We’ll find the optimal media type, the best deal, and complete the media buy for you. It’s that easy.