Blog - Rob Llewellyn

Digital Business Transformation Iceberg Ahead

19 January 2016

Rob Llewellyn

The Digital Business Transformation Iceberg uses Sigmund Freud’s iceberg analogy to illustrate how the conscious mind of digital leaders should be focused on far more than the tip of the digital iceberg. The alternative might be likened to the disaster that struck the mighty Titanic on its maiden voyage…