I am a huge fan of Artsy Shark!So I was very honored when they asked to interview me.

﻿﻿Artsy Shark is a blog, founded by Carolyn Edlund, that is devoted to helping artists successfully launch and grow their businesses. It features a lot of great articles about the business of art, art marketing, licensing art, selling art, and more. I have read many of these articles, and I have gained a lot of valuable information from this site.

Carolyn contacted me earlier this month asking if I "would be interested in being interviewed for a business ﻿article on sellin﻿g to the corporate market." I was flattered that she thought of me and my artwork, and I was more than happy to give back and contribute to her blog from which I have taken so much.

The article was published earlier this week, and you can read it here.

Carolyn put together a great article! Because she couldn't include everything, I am offering a bit more information below from our Q&A.

Q: What types of artwork are corporate buyers most interested in?

A: The type of artwork corporate buyers are interested in depends on the corporation and their clients. For example, healthcare clients prefer healing artworks. While “healing” may be somewhat subjective, peaceful imagery, such as that of nature, is popular. Additionally, calm colors, such as blues and greens, are preferred whereas reds are not. Many other corporations prefer abstract artworks. Abstract work can easily appeal to a large audience, and it is usually a safe subject for most people. Many buyers are also interested in large-scale artworks.Q: What are some of the unique concerns that these buyers have?

A: I find that most buyers are as interested in the artwork being durable and easily maintained as they are in the actual image. Safety and ADA compliance can be a concern as well. Sometimes there are also legal issues particular to different clients or states, which need to be addressed. These legal issues can be as predictable as payment and as unusual as needing to get licensed to work in a state before executing a project.Q: How did you get involved with creating artwork for the corporate and healthcare market? A: I got lucky! :) An art consultant contacted me by phone. She had found my website through an internet search. And my world expanded! I was not familiar with art consultants before her contact, nor had I thought much about selling to the corporate and healthcare markets.Q: Do you work with a corporate art consultant? A: Yes. I work with a corporate art consultant as well as sell directly.

Q: What surprises did you find along the way with this type of sale? A: The sales process can take a LONG time! From initial interest to final purchase can easily be months and sometimes years!

Q: What are your top recommendation for artists who want to pursue this market? A: To artists interested in pursuing the corporate art market I would recommend working with an art consultant if possible, at least to begin. Having someone who is familiar with the process to help you is good advice in any field. Additionally, art consultants, like galleries, take on the bulk of the business side of the sale leaving artists to do what they do best – create wonderful artworks. If you are interested in taking it all on yourself, there are a number of websites where one can find corporate buyers in need of art. And simply research. Take note of the artwork at your doctor’s office, bank, restaurants, or any other public place. Lastly, before pursuing this market, be sure it is the correct market for you and your artwork. There are many avenues to selling artwork, and finding the one that works best for you is essential. The corporate market is a great one for many artists, but it is a business - complete with specific, high-quality artwork, invoices, legal paperwork, proposals, presentations, installations, hiring of other professionals, deadlines, and more!

Mackenzie Wilson visits the studio of Natasha Bacca -- a Bend artist who harnesses the power of light to paint.

In February, news reporter Mackenzie Wilson contacted me saying she was interested in profiling me for the lifestyle TV show she works on in Bend, OR. I was flattered - and nervous! Mackenzie and videographer, Matt, came to my studio in March to video me creating a piece of Artwork by Natasha Bacca, and last week the video aired on local television. For those that missed it, see it below.

I love the amazement at someone working in a darkroom! :)

I very much appreciate this video, and I think Mackenzie did a great job at verbally explaining my process! To further show my process, one of my goals in 2014 is to vlog about it. In doing so, I plan to document an entire piece created from start to finish as well as explain the science behind my process.

What questions do you have about my process?What would you like to see in my vlog?Please comment below.

The image shown after the dead bird scene was not created with the dead bird. These pieces, however, were:

My mother-in-law recently moved into a retirement facility. As she downsized she gave us a variety of items, including her washer and dryer. This nice upgrade spun into a much larger project!

Our laundry room is tiny, and we spend very little time in it. Therefore, we had never taken time or money to do much with it. However, after receiving the new washer and dryer we decided it was an appropriate time to tile the floor - something we always planned to do eventually, just never prioritized. We used the same tile we have in other areas in our house. We decided to paint as well, and we choose deep garnet. It is the same color as the banister wall near the laundry room, and we wanted a warm color to welcome us as we walked into our house. (The laundry room is not the main entrance, but the entrance we frequently use because it is attached to the garage.)

The final touches of the room are my favorite parts - artwork, plants, and a Pinterest project! I seldom use Pinterest, but I love the many inspirational ideas I find there. I saw the below images on Pinterest, and was very excited at the new shelving opportunity my now front-load machines offered! No more run away socks between and behind machines! ;)

Pinterest Inspiration:

The Laundry Room Before & After:

Entering the laundry room from the hallway:

My beautiful 14-year-old dog loves to sneak into photos. :)

New tile floor & fresh paint.

The east side:

Cleaning supplies.

Artwork on the walls somehow make the cleaning supplies look better.

The west side:

We previously had a top load wash machine. I didn't take "before" photos until after we replaced the wash machine.

I extended the shelf from the washer & dryer to cover the utility sink & added hinges. Extra counter space + covering the utility sink is great, & the hinges allow easy access to the sink when needed. These low-light plants complete my goal of having plants in every room in the house.

The north side:

Exiting the laundry room into the hallway.

The the laundry room is the same color as the half banister wall, deep garnet.

Welcome to my blog!

I am an artist working with light, combining contemporary & archaic processes to push the bounds of conventional photography. In this blog I share information & images about my process, installations of my artwork, & more. If you have questions or comments I would love to hear them. Much love to you all!