4.
We know that peopleʼs insights are important"As per the recent PwC CEO Survey of 1200+ business leaders across69 countries, business leaders believe that crowdsourcing peopleʼsinsights are one of the main drivers for leading innovation and change."Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. "Photo from r-butler on Flickr"

5.
We know how to tap into peopleʼs insights"We have a signiﬁcant body of knowledge on crowdsourcing: includingbusiness rationale, application areas, best practices and case studies."

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We have seen crowdsourcing in action"We have seen dedicated third-party crowdsourcing platforms in actionfor almost a decade and learned from their successes and failures."Source: Innocentive, OpenIDEO, CrowdSpring, Kiva"

10.
Four pre-conﬁgured applications"The Peopleʼs Lab crowdsourcing platform comes with four pre-conﬁgured crowdsourcing applications, each with its own theme. " 1" 2" 3" 4"Expertise Innovation Research & Contest &Request! Challenge Insights Network" ActivationNetwork" Network" Moderators post Network"Community Moderators post scenarios and Communitymembers post innovation community members postrequests for challenges and members post their multimedia contentexpertise and community stories and and comment/ voterespond to othersʼ members post their comment/ vote on on othersʼ content.request by insights and othersʼ stories. The The most popularcontacting them, or comment/ vote on most popular story content issharing an insight. othersʼ insights. themes are showcased."The most popular The most popular showcased."open requests are insights areshowcased." showcased."

11.
Web/ mobile, public/ private and hosted/ whitelabel modes"The Peopleʼs Lab platform comes with pre-conﬁgured web/ mobile,public/ private and hosted/ white label modes for all four applications. " 1" 2" 3" 4"Expertise Innovation Research & Contest &Request ! Challenge Insights Network" Activation!Network" Network" " Network"" " Default mode is "Default mode can Default mode can private and hosted. Default mode isbe public or be public or Mobile mode with public and whiteprivate, hosted or private, hosted or photo support is label. Mobile modewhite label. Mobile white label. Mobile typically used for is typically used formode with email mode is typically sharing stories on commenting/support is typically used for the go." voting."used for time- commenting/critical requests." voting."

12.
Community features"The Peopleʼs Lab platform comes pre-conﬁgured with powerfulcommunity features to enable you to engage your community membersby tapping into their intrinsic social behaviors. " 1" 2" 3" 4"Rich proﬁles with Personal and Up to four levels Rich multimediasocial integration" network activity of participation" content!" streams" " "Community " Community Communitymembers can Community members can members can usecreate rich proﬁles members can see create scenarios, rich text, YouTubeand link them to their own and share insights, and video embeds,their social network othersʼ actions in comment/ vote on image uploads andproﬁles." activity streams." them." file uploads."Photo from eelssej_ on Flickr ""

13.
Game thinking features"The Peopleʼs Lab platform comes pre-conﬁgured with powerful gamethinking features to enable you to engage your community members bytapping into their intrinsic motivations. " 1" 2" 3" 4"Action points" Leaderboards" Manual featuring" Coming Soon:" " " Badges!Assign points to all Feature the most Feature important "actions by popular community community Reward communitycommunity members or members or content members withmembers." content on manually." badges. " leaderboards automatically."Photo from ngmmemuda on Flickr""

15.
Email integration"The Peopleʼs Lab platform comes pre-conﬁgured with powerful emailintegration, to enable you to engage your community members even ifthey donʼt log into your community." 1" 2" 3" 4"Daily email Email newsletters" Contact by email" Coming Soon:summaries" " " Post by email!" Admins can send Community "Admins can send blog posts or members can Communitydaily email custom messages contact each other members will besummaries to all as email privately via email." able to post contentcommunity newsletters. " by email."members."Photo from zitona on Flickr"

16.
Additional optional services"The Peopleʼs Lab team offers additional optional services to provide anend-to-end crowdsourcing solution to you." 1" 2" 3" 4"Basic setup" Custom design Community Content creation!" and development" management" "Set up a new " " Create originalnetwork, customize Add custom Moderate insights content or curatedesign from admin themes, widgets or or comments and social web contentdashboard, upload features to a white feature important to stimulatecontent and add label network." community participation frommembers." members or community content manually." members."Photo from luchilu on Flickr""

18.
Contest & Activation Network: Dell Go GreenChallenge"In 2010, Dell India used an early version of the Peopleʼs Lab platform tocreate a challenge for design students and others to share ideas on howto redesign, reuse and recycle gadgets to make them go green. "Source: http://facebook.com/dellgogreen "

23.
Step 1: Log into Peopleʼs Lab"Log into the Peopleʼs Lab network by clicking on the “Login (ForMembers)” link at http://peopleslab.mslgroup.com. If you have forgottenyour password, rest it by clicking on the “forgot password” link."Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

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Step 2: Explore the Innovation Catalysts Network" You can share insights in response to “scenarios” created by the moderators, to co-create new and innovative client offerings. You can also vote and comment on othersʼ insights." 1. Go to the public Peopleʼs Lab website." 1" 2" 3" 4" 5" 6" 7" 8" 2. Go to the homepage of the private Peopleʼs Lab network." 3. Read community manager blog." 4. Explore most popular people and insights." 5. Explore other people on the network." 6.Select your network from the dropdown menu." 7. Explore everyoneʼs activity on the network." 8. Explore and edit your own proﬁle." "Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

26.
Step 4: Vote or comment on othersʼ insights"Vote or comment on othersʼ insights. These show up on the networkactivity stream on the homepage and the dashboard. You get points foreach action. The leaderboards are compiled based on points. "Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

27.
How to use the InnovationCatalysts Network? (Only for MSLGROUP employees)"

28.
Step 1: Log into Peopleʼs Lab"Log into the Peopleʼs Lab network by clicking on the “Login (ForMembers)” link at http://peopleslab.mslgroup.com. If you have forgottenyour password, rest it by clicking on the “forgot password” link."Note: The Insights Network is only open to MSLGROUP employees at this stage."

29.
Step 2: Explore the Insights Network" You can post “insights” on three “topics”: corporate citizenship, crowdsourcing and storytelling. You can also vote and comment on othersʼ insights." 1. Go to the public Peopleʼs Lab website." 1" 2" 3" 4" 5" 7" 8" 2. Go to the homepage 6" of the private Peopleʼs Lab network." 3. Read community manager blog." 4. Explore most popular people and insights." 5. Explore other people on the network." 6.Select your network from the dropdown menu." 7. Explore everyoneʼs activity on the network." 8. Explore and edit your own proﬁle."Note: The Insights Network is only open to MSLGROUP employees at this stage."

30.
Step 3: Share your own insights"All Peopleʼs Lab networks have a Tumblr-like rich input interface whichallows you to add your insight as text, photo, video, or link, withoutscreenshots or embed codes." 1. Add an insight as 1" 2" 3" 4" 5" rich text." 2. Upload an image." 3. Add a YouTube link and the video is automatically embedded." 4. Upload a ﬁle. " 5. Add a link and the screenshot is automatically captured." 6. Attach the insight with a speciﬁc topic." 6"Note: The Insights Network is only open to MSLGROUP employees at this stage."

31.
Step 4: Vote or comment on othersʼ insights"Vote or comment on othersʼ insights. These show up on the networkactivity stream on the homepage and the dashboard. You get points foreach action. The leaderboards are compiled based on points. "Note: The Insights Network is only open to MSLGROUP employees at this stage."

33.
Step 1: Log into Peopleʼs Lab"Log into the Peopleʼs Lab network by clicking on the “Login (ForMembers)” link at http://peopleslab.mslgroup.com. If you have forgottenyour password, rest it by clicking on the “forgot password” link."Note: The Crisis Network is only open to MSLGROUP employees at this stage.""

34.
Step 2: Explore the Crisis Network" You can post expertise “requests” related to crisis planning and response for clients, without revealing client conﬁdential information. You can also respond to other membersʼ requests." 1. Go to the public Peopleʼs Lab website." 1" 2" 3" 4" 5" 6" 7" 8" 9" 2. Go to the homepage of the private Peopleʼs Lab network." 3. Add a new expertise request." 4. Read community manager blog." 5. Explore most popular people and insights." 6. Explore other people on the network." 7.Select your network from the dropdown menu." 8. Explore everyoneʼs activity on the network." 9. Explore and editNote: The Crisis Network is only open to MSLGROUP employees at this stage." your own proﬁle." "

35.
Step 3: Add your own requests"Add your own request without revealing client conﬁdential information,and add a location and expiration date to it. Other members can sharetheir insights publicly, or contact you privately via email."Note: The Crisis Network is only open to MSLGROUP employees at this stage."

36.
Step 4: Share your own insights"All Peopleʼs Lab networks have a Tumblr-like rich input interface whichallows you to add your insight as text, photo, video, or link, withoutscreenshots or embed codes." 1" 2" 3" 4" 5" 1. Add an insight as rich text." 2. Upload an image." 3. Add a YouTube link and the video is automatically embedded." 4. Upload a ﬁle. " 5. Add a link and the screenshot is automatically captured."Note: The Crisis Network is only open to MSLGROUP employees at this stage."

37.
Step 5: Vote or comment on othersʼ insights"Vote or comment on othersʼ insights. These show up on the networkactivity stream on the homepage and the dashboard. You get points foreach action. The leaderboards are compiled based on points. "Note: The Crisis Network is only open to MSLGROUP employees at this stage."