YouTube Launches New Edit Feature

Do you want to quickly edit, rotate, adjust, stabilise or add a soundtrack to your published video footage? YouTube’s new edit option provides quick access to a comprehensive list of Quick Fixes, Effects and Audio.

It’s easy to access this new feature, simply click on the edit video button on the video player page or from within your uploaded videos list. The editor interface is gloriously simple and tools are categorised into tabs for quick fixes, effects and audio.

An interesting feature of the editor is that you can see the original video and edited video side by side, playing in sync. This is useful if you only want to make minor adjustments to the colour and brightness and compare the differences. The preview window uses a low quality version of your video, however your effects will be rendered out in full quality on the original video once saved.

Saved videos will retain the same video ID which means it will keep your view count and comments. No need to re-upload your videos. Note that popular 3rd party videos with over 1,000 views can only be saved as new videos.

I’ve seen so many videos taken on a mobile phone in portrait mode, so the rotate left or right feature is going to prove to be very popular for most mobile uploads. Trimming videos is so easy and provides a dragable handle that will show a preview of the start or finish as your move the position.

Under the Effects tab. One of 14 preset effects can be applied for a more dramatic, instant change to your videos. Some of them are useful, some of them for fun.

The Audio tab allows you to overlay a music track from YouTube’s library of songs. You can search by title, keyword, or you can even use the ‘Get recommended tracks’ button to try out some suggestions. Songs are automatically added to the beginning of the your video, so there is no option to edit the placement of the audio or add multiple tracks.

I think this new edit feature is going to be very useful and people may go back and improve the quality of their videos, but in order to create videos from multiple clips and set the mix level of music vs video audio you will need to continue to use the full YouTube Editor.

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Dean Marsden will be keeping you up to speed with video marketing and conversion rate optimisation. Dean excels at delivering video marketing solutions for clients and specialises in converting website visitors into customers.

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