COMPETITION'S GETTING THICK

Mama mia, they're laying it on thick! New product introductions have made a cramped spaghetti sauce category even more crowded, forcing retailers contacted by SN to pick and choose among flavors. New, thicker, vegetable-based flavors are edging their way onto shelves, in some cases reducing space for the traditional thinner sauces, even though the latter still generally outsell the former.The number

Mama mia, they're laying it on thick! New product introductions have made a cramped spaghetti sauce category even more crowded, forcing retailers contacted by SN to pick and choose among flavors. New, thicker, vegetable-based flavors are edging their way onto shelves, in some cases reducing space for the traditional thinner sauces, even though the latter still generally outsell the former.

The number of facings of all flavors are varying as retailers try to find the right mix without