Dubai is launching an enormous “fully-immersive” shopping mall in the emirates that will see visitors benefiting from smart fitting rooms, AI recommendations as well as the Middle East’s largest Chinatown.

Dubai Square, designed by Dubai Holding and Emaar Properties, will be in the heart of Dubai Creek Harbour, just 10 minutes from the airport.

The “retail metropolis” is designed “for the new era of customers, digital, connected and tech-savvy, and setting a benchmark for retail experiences in the 21st century.”

With over 8.07 million sq ft of gross floor retail space, Dubai Square will be equivalent to the size of 100 football pitches.

Inspiration has been taken from London’s Oxford Street, Los Angeles’s Beverly Hills, Paris’s Champs-Élysées, Tokyo’s Ginza, Piazza della Republica in Florence and Madrid’s Plaza Mayor, to name a few.

If that wasn’t enough visitors can “lose themselves in a choice of global gastronomy,” from fusion and vegan to Peruvian and French-Vietnamese.

Specially designed apps for ordering food and beverage on the premises will minimise queuing and long wait-times, while others are set to provide personalised dining recommendations and 3D-printed food delicacies.

There will also be live cooking stations, street vendors, festive pop-up markets, grab-and-go F&B offerings and an organic market.

Furthermore, Dubai Square will feature an Art District – from permanent exhibitions to ephemeral performance art, from large-scale concerts to one-man shows.

“Dubai Square is where technology meets the human touch, and retail meets next-generation entertainment. With its omnichannel offering, it not only drives in-store retail but also the online engagement of brands with customers.

“With its location in Dubai Creek Harbour, and by serving as the closest mega-retail district to millions of passengers passing through the Dubai International Airport, it meets the real need for a new generation lifestyle destination, especially given Dubai’s growth in population and tourist arrivals.”