The Logo Journey | By Harrison

Your logo is your identity. Your reputation and the face of your brand. So you really need to get it right. If it doesn’t represent you correctly, then it’s not right.

Today, I’m going to talk you through the design process of my logo & how I came up with the idea.

To begin with, I used the Notes app on my phone. Let’s all be honest, a dog could’ve drawn something better than this. Amen for designers. At the start of designing this, I knew exactly what I wanted & how I wanted it to look, I just needed someone to design it. I drew this up as a very early sketch & due to the lack of quality in the drawings, I had to annotate it! I mean come on, a drawing so bad it needs annotations!

I knew as part of my logo, I wanted it very minimalist, very simple yet I wanted it to represent me correctly (hold the simple jokes). I knew I wanted it very clean looking and I liked the idea of it being rounded. I like to think the dashes represent movement & movement represents the ‘travel’ aspect of this blog.

Once I had my sketch completed, I sent it to my designer with a brief as to what I wanted and she got to work. Amber was so incredibly good throughout the whole process. With me making amendments here, there and everywhere. Line thickness, image size, font amendments and even changing from my initials to my full name, Amber saw to every amendment and changed it accordingly.

Finally, we had this. The finished product… And I’m so happy with it. Like I said at the start, It’s so important to make sure your logo is 100% you. It’s your representation, it’s your brand and it’s what people will see and know you for.

I’ve loved designing this logo and seeing the final result come to life. It’s also really special to have something of my own, something only I have and something I can use for years to come to define my brand. For that, I have to thank Amber.

I also want to thank everyone for the love and support on this blog over the past few days. I truly didn’t expect it. So thank you!