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Identity + Web + Branding redesign for one of the best clubs in the world, based in Juárez, México.
No introduction needed for Hardpop. One of… Read More

Identity + Web + Branding redesign for one of the best clubs in the world, based in Juárez, México.
No introduction needed for Hardpop. One of the best clubs in the world (named twice by DJ Mag), after 6 years it was in need of a little upgrading; a touch of minimal and modernism, along with some obscure, mysterious elements, but nonetheless aesthetically perfect. Based on german military symbols, modernist typography and a very swiss-german layouts, we re-created this iconic identity giving the brand a "facelift" that evokes both the classic and modern styles you can find inside its walls.
—
2012
—
www.thehardpop.com
Read Less

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Identity + Web + Branding redesign for one of the best clubs in the world, based in Juárez, México.
No introduction needed for Hardpop. One of the best clubs in the world (named twice by DJ Mag), after 6 years it was in need of a little upgrading; a touch of minimal and modernism, along with some obscure, mysterious elements, but nonetheless aesthetically perfect. Based on german military symbols, modernist typography and a very swiss-german layouts, we re-created this iconic identity giving the brand a "facelift" that evokes both the classic and modern styles you can find inside its walls.
—
2012
—
www.thehardpop.com

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About

Identity + Web + Branding redesign for one of the best clubs in the world, based in Juárez, México.
No introduction needed for Hardpop. One of… Read More

Identity + Web + Branding redesign for one of the best clubs in the world, based in Juárez, México.
No introduction needed for Hardpop. One of the best clubs in the world (named twice by DJ Mag), after 6 years it was in need of a little upgrading; a touch of minimal and modernism, along with some obscure, mysterious elements, but nonetheless aesthetically perfect. Based on german military symbols, modernist typography and a very swiss-german layouts, we re-created this iconic identity giving the brand a "facelift" that evokes both the classic and modern styles you can find inside its walls.
—
2012
—
www.thehardpop.com
Read Less