Just Eat Launches Consumer Takeaway Magic Wand

Just Eat, the hugely popular online food delivery service, has this month launched a 'magic wand' that allows consumers in the UK to order their favourite takeaway just by a swoosh of the device.

Users activate the wand by pressing a button and waving. The tool then communicates with the Just Eat app using Chirp sound wave technology, transmitting an encrypted sound signal to the mobile app, triggering it to users' last order via Just Eat. Once payment is complete, an LED tip flashes to confirm the food order has been placed.

Just Eat UK managing director Graham Corfield said: "We are constantly looking for new and innovative ways to use technology to offer more choice, ease or simply to make the takeaway experience more enjoyable.

"One-wave-wand-ordering is very exciting technology. It takes that feel-good moment of being able to order your favourite meal at the touch of a button to the next level. It's still very much at trial stage, but it has the potential to make mealtimes magical."

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