The video game industry has rivaled the film industry for years in terms of budgets, revenue, and fandom, but it was video games that kept trying to deliver a cinematic experience to gamers and never the other way around. Audience Entertainment is equalizing that relationship by delivering the first-ever multiplayer interactive game to movie theaters, allowing moviegoers to team up and compete in a Terminator Genisys-themed game at select IMAX theaters.

Adam Cassels, Chief Marketing Officer at Audience Entertainment, spoke with GameCrate to explain this new and exciting experience.