Crisis Communications

It’s not a matter of if a crisis will happen, it’s a matter of when. Every organization, from law firm to bank to nonprofit, is vulnerable to a crisis, which could be any situation that has the potential to threaten your people or property, disrupt your business, damage your reputation, or hurt your bottom line. When faced with a crisis, every second counts – so having a solid crisis response plan and knowing who is on your crisis response team is half the battle.

Crisis Communications Plans

Effective crisis communications plans are built on immediacy, accountability and transparency. An organization’s response during a critical time can make the crucial difference between success and failure. To survive a challenge with its hard-earned reputation intact, an organization must respond swiftly, act decisively, and communicate clearly – not easy things to do when the world seems to be falling apart around you.

But with effective crisis planning, training, and management, an organization can not only survive a trying time, it may emerge from it stronger and with new opportunities.

The veterans crisis counselors at Furia Rubel can help your organization plan for and navigate different types of crises. We handle crisis communications, crisis planning and crisis management for many organizations from a wide range of industries. We take pride in our relationships and always maintain strict confidentiality, including any information related to crisis management and the development of incident response plans.

Crisis Communications Services

Crisis Planning

Identify crisis scenarios and risks

Develop a crisis communications strategy

Draft a crisis response plan, also known as a crisis manual or incident response plan

Crisis Management

Communicate with key stakeholders: employees, customers, shareholders, community and media

Monitor and manage reputation impact

Crisis Evaluation

Perform crisis response S.W.O.T. analysis

Monitor and analyze media coverage

Hold debriefing and discuss change management

Recommend improvements to response plan

Maintain and update crisis plan

Most of the time, we are working to get attention for our public relations clients. For crisis clients, the opposite is true. Therefore, most of the incident response scenarios handled by our marketing and PR agency, listed below, do not include client names or specifics, in order to protect confidentiality.

Managed the crisis response plan and served as the facilitator for a professional service firm that has more than 1,000 employees and often has the majority of its senior officers travel to and attend executive meetings at the same time in the same location.

Planned and executed a mock bomb threat drill for Oxford Valley Mall. The drill provided emergency response and security teams with an opportunity to rehearse emergency protocols and procedures in the event of a real bomb threat, mass shooter or terrorist threat.

Handled crisis communications during public rallies, protests and demonstrations for retail facilities, municipalities, and legal matters including death penalty cases.

Oversaw messaging and internal management in several matters after it was discovered that senior officers had embezzled client and/or corporate funds.

Provided crisis management when a senior executive was accused of divulging confidential client information to a whistle blower – leading to a multi-billion-dollar qui tam lawsuit.

Provided crisis management for a public-facing business when a senior executive was arrested for a sexually related crime.

Handled employee and client communications for various clients who lost power and/or facilities during Hurricane Sandy and other natural disasters.

Your reputation is your lifeline. Everything in your business depends on it. We believe in planning to protect a reputation. We can help you minimize damage from a public crisis or negative media coverage and to manage your company’s hard-earned reputation. Our strategic counsel allows you and your organizations to keep your reputation intact, while responding to every incident proactively and capitalizing on the opportunities.

Now is the time to contact Furia Rubel. Let us know how our communication and public relations experts can help your business to strategically plan ahead. Your reputation matters.