Here’s a deeper dive into Ron Friedmann’s argument that legal tech is in the midst of “evolution” rather than a “revolution”. It’s an interesting read, well-reasoned with several examples. “…(I)n-house counsel change buying habits slowly, which in turn slows legal innovation.” I love that he focuses on the “voice of the client,” as should we

This post from Ron Friedmann (Exploding Legal Surveys and Conferences) is a good way to start the week. Ron asserts that one of the common findings of these ever-proliferating surveys is “that large law firms and corporate law departments have already transformed, if not been disrupted.” He rightly concludes that this is “hogwash.”

I really like this post by Tony Joyner, a partner in Herbert Smith Freehills’ Perth office. (The Inevitable Surprise: How Technology Will Change What We Do.) It provides excellent insights underscored by interesting quotes from the likes of Jack Welch, Pablo Picasso and the British Post Office.

This article by Joanna Goodman (author of Robots in Law: How Artificial Intelligence is Transforming Legal Services) is an excellent recap of a Luminance-sponsored roundtable discussion by in-house counsel of the AI tools they have used and their success with them. It also touches on the changes going on in the legal world generally. It’s

Joanna Goodman (author of “Robots in Law: How Artificial Intelligence is Transforming Legal Services”) is an astute observer of AI and related technologies in legal, and her 2018 predictions seem sound. Among them, and certainly not uniquely hers: “(a)n essential development for 2018 and beyond is that regulation will need to catch up with

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About the Author

As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO/Marketing Director he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include:

Trustee and President-Elect of the College of Law Practice Management

Included on inaugural list of the National Law Journal’s “Business of Law Trailblazers & Pioneers”

Advisory Board of “Attorney at Work”

2014 winner of Nashville Business Journal’s “CMOs of the Year” award

GE-trained Six Sigma Black Belt and Champion

Distinguished Graduate Alumni of the University of North Carolina (Go Heels!)

Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.

About the Firm

Business leaders face myriad decisions each and every day, with each choice an exercise in risk management. In most cases, the risk is negligible or the best course is obvious. Then, there are the important decisions where precedent and sound judgment just aren’t enough. That’s when you need Market Intelligence.