Magic Roundabout

Pop-Up Bar Design

In 2015 The Halo Group won a contract to create a pop up bar design for the hotly anticipated "Magic Roundabout" project on top of Old Street roundabout. The Halo Group is renowned within the pop up bar design sector so organisers Burger Bear engaged our services to help create a concept ahead of the launch party.

Acclaimed street food vendor Burger Bear secured a tenancy to use the TFL site for one year. Our creative direction played off the 1960's architectural features on site which formed a blank canvas for our production team to create an edgy pop up bar design. The project has been so successful, the installation remains in situ today.

Halo services provided...

The Brief

Our brief was to create a unique identity for Burger Bear in the popular and thriving East London pop-up market place. With a nod to the retro architecture, we were tasked to bring a modern twist to the pop up bar design through creative production, bespoke structures, installations and art pieces. The space required partial shelter from the elements, open air courtyard areas, seating areas and a dance floor.

The Solution

To achieve the look we constructed the main bar frame using our modular steel build system. Our system is ideal for creating pop up bar design concepts and semi permanent structures. This was then clad in timber and painted with scenic effects to create an industrial inspired unit. In addition to the main bar, the "Relax Bar was also created using our steel build system. Here the industrial theme continued with metal bar stools, exposed RSJ beams and metal cladding. For street food vendor Prawnography, we constructed a shack from wood and styled it as a fisherman's hut in line with their brand identity. We embellished the structure with fishing props such as nets, lobster pots and anchors to bring the shack to life. Various seating areas were then constructed onsite for guests comfort. The sites architectural features were used for inspiration for our art pieces which helped set the tone of the space which also featured multiple textures throughout the venue such as concrete, stone, metal and wood.