When it comes to health, fitness, and nutrition, why do so many people struggle? In this video, Dr. John Berardi explains the biggest challenges. He also shares what you can do to make things easier, for yourself or for clients and patients.

Everyone in health and fitness eventually hits the same wall: Time. Specifically, they run out of it. They start feeling like there aren’t enough hours to coach clients, manage their businesses, and keep an eye on growth.

How do top coaches save time, increase their effectiveness, and work on their own terms? With very specific strategies. In this article, I’ll cover those strategies. I’ll also share one of the tools that’s helping thousands of coaches change the game in terms of time management and work flexibility.

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Today’s article is really exciting because I’m going to cover something that every single person working in health and fitness (or who wants to work in health and fitness) needs to know.

I’ll cover how to:

Take stock of what you spend time on in your business.

Weed out low-value, annoying activities.

Increase the time you spend on lucrative and fulfilling tasks.

And, in doing so, I’ll show you how you can coach more clients, more effectively; make more money; and have more time off.

Before digging in, however, I wanted to let you know that the ultimate coaching time-saver — Precision Nutrition’s ProCoach — is opening up very soon.

Tested with over 100,000 clients, ProCoach makes it easy to deliver world-class, proven nutrition and lifestyle coaching to your own clients.

It’ll help you grow your business while working less, getting better results, and living life on your own terms.

Want to coach in-person? Online? Or a combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.

To understand ProCoach you first need to understand why it was created, and the key problems it helps health and fitness professionals overcome.

John Berardi shares his early coaching struggles and how PN went from 20 to over 100,000 clients with ProCoach.

Want to know exactly how ProCoach works? Then check this out.

See how other health and fitness pros are using ProCoach with their clients.

Plus, as their coach, you’ll support your clients by answering questions, offering encouragement, and tracking progress through special ProCoach software.

The good news? On Wednesday, June 5th, we’ll be opening ProCoach to our PN Certification students and graduates around the world.

For now though, if you’re ready to start saving time, increasing your effectiveness, and working on your own terms, read on.

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“If only I had more time…

…I could make more money, be better at what I do, and even take a weekend off every once in awhile.”

If you’ve thought this, you’re definitely not alone.

In fact, you share the same problem as most of the driven, ambitious, successful people I know: At a certain point, you reach capacity.

On the one hand, that’s great news. Whatever you’re doing is working. You’re in demand. People want to coach with you. More people than you can handle.

On the other, you’re maxed. You can’t find a way to enroll more clients, make more money, or just take a vacation without magically adding hours to the day.

Of course, some of you might have the opposite problem.

You might be new to the field, excited to grow your business, and enthusiastic about getting more clients… yet you don’t feel like you have the time, energy, or resources to create and market an offering to get people in the door.

Either way…

Your problem isn’t actually time. It’s strategy.

To take on more clients and make more money — all while delivering world-class results and living the healthy, flexible, passionate life you envisioned — you have to be more strategic.

In other words, there is a way to magically add hours to your day.

To get those hours, though, you have to learn and fully adopt certain techniques that radically decrease the time you spend on lower-value tasks. Only then can you transfer that “extra” time to much higher-value (and more lucrative) tasks.

I know, I know. When in the depths of “time depression” it can feel like no matter how much you want to power through responsibilities, there are always three sets of 10,000 other things to do.

More emails, more sessions, and, yeah, your website could use an update.

(Enjoy a nice, long workout for yourself? Or a day off? That’s funny.)

It can seem like there’s no rope to help you climb over that no-time wall. All you can do is bang your head against it, hoping to one day break through.

Trust me, I had the same problem as you.

Before Precision Nutrition was born, I was a health and fitness coach running my own personal training business in Miami, Florida.

Like you, I was super busy and way too stressed out. My frustrations included:

Spending 45-60 hours a week training clients on the gym floor.

Spending another 15-20 hours a week doing things like program writing, nutrition plan development, record keeping, billing, and sales.

Arranging my schedule around the training availability of clients, i.e. working both early mornings and evenings, plus weekends.

Finding that despite how hard I worked, I couldn’t get past a certain cap on how many clients I could coach or how much money I could make.

And, when I was being completely honest, I realized the results weren’t all that great. The breakdown looked kinda like this:

This went for a few years. I was first frustrated. Then mad.

Then I decided to figure it out.

Fast forward to today.

Our 20-person PN coaching team works with about 5,000 clients a year. At any given time, each coach works with around 300 people.

Even better? They do it virtually, from wherever in the world they like.

One of our coaches just spent another winter working with her clients from sunny Costa Rica, surfing in the morning, coaching online in the afternoon.

Another is a dad of four children and he coaches around drop-offs and pick-ups, which he does himself every day.

The best part? Even with this amazing flexibility and 10x increase in client:coach ratio, we’re still getting consistently jaw-dropping results like these.

So how does one go from maxed-out and burned-out with 20 clients to coaching 300 clients, making more money, living a more flexible life?

By changing how you think about time management.

It all started back in the mid 2000s when I met a systems design engineer named Phil Caravaggio.

Phil was accustomed to looking at companies outside fitness — like IBM, Dell, Apple — to see how they used systems to simplify or amplify their businesses.

He taught me that “being busy” is never the real problem.

Instead, the problem is how we think about productivity and effectiveness.

We’re told that, to be more “productive”, we have to work hard and hustle more. We’re told that, to fit more into each day, we have to use so-called productivity hacks and juggle everything that comes at us.

This approach is fundamentally flawed; it really just asks us to do more without showing us how to do more of the right things, less of the wrong things.

It makes me exhausted just thinking about it.

In truth, productivity and effectiveness isn’t…

sleeping less, working more, and hustling harder,

multi-tasking your social media while a client is cursing through burpees,

a million cobbled together “productivity hacks” that are supposed to make you more efficient but actually just make your brain hurt.

Productivity and effectiveness is…

organizing and prioritizing your time ruthlessly,

ditching low-value tasks and replacing them with high-value tasks,

automating the things that can be automated,

focusing the rest of your time on things that we call unique abilities.*

*Unique abilities are the things that a) you’re uniquely good at, b) you enjoy doing, and c) make a real impact on your business.

Back in the day, we needed a system. And so do you.

Back in the early days of Precision Nutrition, we sat down to figure out how to:

coach more clients,

get better results with each client,

make more money, and

reclaim our time.

To accomplish these goals, we’d need to focus on getting some time back and driving toward effectiveness. We approached it by:

First, figuring out which tasks were low-value and repeatable.

Next, automating and personalizing the stuff that was repeatable.

Finally, spending our newfound hours on higher-value tasks.

Want to know exactly how we did it?

Here’s the 4-step formula we originally developed to coach more people to better results in less time. (It’s also the formula that underpins ProCoach, which you can use in your business too).

Step 1.
Take a look at where you’re spending your time.

When I first came up against major time management frustrations, I was spending around 60 hours a week on the gym floor in one-on-one client sessions…

…plus an additional 15-20 hours a week on business management tasks like record keeping, program writing, lead nurturing, marketing, and on-the-fly lifestyle coaching.

I got a ton of fulfillment coaching clients through times when they felt overwhelmed, incapable, or stuck — in fact, in those areas, I felt irreplaceable.

Frankly, everything else I did in my business seemed like a time waster. So I got real with exactly what I was spending my time on.

Here’s how you can do the same:

What to do

Spend a couple weeks documenting where every minute of your workday is going and how those minutes make you feel.

Then divide the tasks you document into two categories:

1. Time wasters

Time wasters are the tasks that make you mad and never go away; the stuff that makes you dread getting up in the morning.

For me, it was the stuff that seemed like “busywork” — invoicing, counting clients’ reps, answering basic questions about protein and peanut butter.

Remember: Your “time wasters” might be different from mine. Everyone’s unique abilities and business goals are different.

2. Time warriors

Time warriors are the tasks you do for your business that you love, that you feel have a tangible impact on your income, and that you know you’re uniquely suited for.

What do your clients 100% depend on your for? What do you do that makes them so excited and brag to their friends? What are the special things that only YOU can give them?

Again, the answer will depend on your particular strengths and business goals. Maybe you have an impressive grasp on nutrition coaching? Or marketing? Or you’re a work-from-home mom who can crush it helping new mothers maintain a fit life after kids.

Step 2.
Automate every “time waster” you can.

Your goal is to spend significantly less time on tasks you dislike and that don’t particularly support client results or business growth.

Ask yourself: Am I reinventing the wheel every time I write a workout program or answer an email about peanut butter?

(If so, that’s probably one reason why you resent the task so much.)

Think about it: Much of your job as a coach is made up of work that you repeat over and over and over.

Coaches:

Help clients define and commit to health and fitness goals.

Design workout and nutrition plans for people who have common goals.

Check in on client adherence and provide accountability.

Create and distribute marketing materials for their business.

Have you ever noticed that clients all seem to have the same questions?

“How many calories can I eat?”

“How many reps this time?”

“What workout can I do on my own this week?”

“Is it OK to eat cheese while I’m on vacation in France?”

Can you even count the number of times you’ve typed the same eating suggestions? Or how many times you’ve sent a passionate plea to keep going?

Or how many times you’ve said, “Yes, enjoy France, and the cheese!”

The truth is, you’re providing the same basic information again and again (and again and again), slightly adjusted for each individual.

Now imagine being able to automate 90 percent of work involved in your “time-wasting” tasks.

If you’ve been in coaching long enough you’ll realize that the arc of a client typically follows a particular pattern: You have to pass along certain info at certain times, you have to take measurements at particular benchmark moments to track progress, and so on.

So take your list of repeated/repeatable “time wasters”, and complete (and — this is crucial — save) the work in one fell swoop.

How?

1. Create your “General” file.

Open up a new document in Word or Google, or whatever tool you prefer. Make a list of the types of written communication you need over and over in your business. For a standard coaching biz, this will probably include:

information about services and pricing

welcome messages

reminders about upcoming sessions

post-session check-ins

monthly “how’s it going?” emails

regular “you’re doing great” emails

requests and guidance for data like weight, measurements, etc.

Once you have your categories, write (or paste in from emails you’ve already written) the messages themselves.

Depending on the nature of your business offerings, and how often you like to check in with clients, there might be a lot of standard emails to document. Take a few weeks to get this done. Don’t rush — do it right.

You now have your “General” file — a super solid foundation for any general business communication you need to send out.

2. Create your “Programs” file.

Whatever services you offer in your business, you undoubtedly have to communicate about them over and over.

Start a new document and list them out. This might include:

workout plan (weight loss)

workout plan (weight gain)

meal plan (weight loss)

meal plan (weight gain)

meal planning strategies

intake questionnaires

body measurement guidelines

goal setting tips

Write (or paste in from programs you’ve already written) and save into this document.

Here again, this task might take some time, especially if you’re writing programs and questionnaires from scratch. These resources will pay you back for your time, trust me.

This is now your “Programs” file, from which you can pull any time you need to communicate what to do to your clients (or what your business offers to prospective clients).

3. Create your “Emails” file.

Go through a couple months’ worth of “sent mail” messages and look for patterns. In the seeming hodgepodge of your communications with clients, there are probably lots of repetitions. Typically, coaches send lots of messages regarding:

questions about nutrition and workout programs

meal-planning challenges

questions about nutrition basics

general anxieties about life/goals/programs/progress

Which emails are virtually the same?

In a new document, make a list of your email categories. Under each category heading, paste in your best email on the topic, and tweak/perfect it as necessary. Save it.

This is your “Emails” file, which you can refer to whenever you need to communicate with a client (or prospective client) via email.

4. Create your Master Folder.

Save your “General”, “Programs”, and “Emails” files in one folder that is handy for you to access. Now, you will have a master database of all of the most common things you need to share with your clients. You can pull from them when you reply to questions or you proactively send messages to your clients.

You just saved yourself thousands of hours.

Step 3.
Personalize.

By the time you pull information from your Master Folder and paste it into a new document or body of an email, you’re 90 percent done.

The other 10 percent? Customizing for the specific client or prospect you’re communicating with.

Start with a friendly greeting and a sentence or two about how they’re doing, what they’ve been up to, etc.

Now, personalize your answer or information based on the client or prospect’s specific question.

Remember, these are the tasks that 1) you love doing and are uniquely good at, 2) can’t be automated, 3) have a tangible impact on your business and earnings.

That could include spending one-on-one time with clients in a much more targeted way (i.e. ONLY to work on the lift they’ve been struggling with or ONLY to help them find a solution to their I-don’t-have-time-to-cook problem).

Or it could be lead nurturing. Or highly targeted marketing. Or running group coaching sessions. Or working on a certification.

In the end, here’s a critical, often-missed point: A time-management system based on automation allows you to be more personal.

If you can automate the universal material, then you have more time to engage with people by listening, understanding, customizing advice, and interacting.

What to do next:
Some tips from Precision Nutrition

You are you, and your business is your business.

I can share the strategies that worked for me and for Precision Nutrition, but you get to pick what’s best for you.

If you’re feeling overwhelmed, start here.

1. Re-frame “If only”

Stop saying “if only I had more time” and start taking command of your time.

Review your tasks and assess which ones are “time wasters” and which ones are “time warriors”.

Consider: How can you free yourself up to do more of what is most important? How can you use systems to do less of what is not important?

2. Stop working harder. Start working smarter.

Systems were invented to smooth and streamline processes, and take busywork off your plate.

Try the PN motto: “Never repeat yourself”.

If there’s something you do more than once, you can probably automate it or make it more efficient somehow.

Get stuff out of your mind, off the Post-it notes, and into a program that will do the work of organizing and remembering for you.

Become vigilant: Every time you do something that you know you’ll have to repeat later, capture it in Word or a Google document. Keep that file handy so you can copy-and-paste it next time you need it.

Meanwhile, if you have existing systems, evaluate them. What’s working well? Which ones do you trust most, and why? Aim to do a little more of what’s already working.

3. Make sure your efforts align with the life you want.

If the genie jumps out of the bottle and you finally get the free time you’ve been wishing for, what will you do with it?

Will you use it for the certification you want to get? Upgrade your web presence? Have more personalized exchanges with your clients? Or spend quality time with your family?

Know what you want your time for.

Then be deliberate and intentional about how you use it.

Ready to build a thriving coaching practice?

Tested with over 100,000 clients now, Precision Nutrition’s ProCoach makes it easy to deliver the sustainable, research-proven nutrition and lifestyle coaching discussed in this article to anyone who needs it… from paying clients and patients, to family, to co-workers, to loved ones.

Want to coach in-person? Online? A combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.

With the ProCoach curriculum, coaching tools, and software, you’ll be able to turn what you learned in the Precision Nutrition Certification into a thriving practice, getting better results with dozens, even hundreds, of people while working less and living life on your own terms.

On Wednesday, June 5th, 2019, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.

You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.

You’re more likely to get a spot. Remember, last time we sold out within hours. But by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.

Tested with over 100,000 clients, ProCoach makes it easy to deliver research-proven nutrition and lifestyle coaching to anyone who needs it… from paying clients and patients, to family, to co-workers, to loved ones.

Want to coach in-person? Online? A combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.

With the ProCoach curriculum, coaching tools, and software, you’ll be able to turn what you learned in the Precision Nutrition Certification into a thriving practice, getting better results with dozens, even hundreds, of people while working less and living life on your own terms.

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Wondering how you can handle more clients while still giving them a high-quality experience?

Wishing you could grow your business, work fewer hours from wherever you want, and still be a great nutrition, health, and fitness coach?

I once asked myself these exact questions.

To learn how I answered them, check out this short video. It highlights some of the key frustrations I had as an early coach, the strategies I used to overcome them, and how you can benefit from what I learned.

JB shares his early coaching struggles and how PN went from 20 to over 100,000 clients with ProCoach.

Want to know exactly how the ProCoach software works? Then check this out.

See how other health and fitness pros are using ProCoach with their clients.

The most reliable and effective system for coaching nutrition.

On Wednesday, June 5th, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

With ProCoach you can quickly, easily and effectively deliver — to your own clients or patients — the habit-based nutrition coaching you learned (or are learning) in the Precision Nutrition Certification program.

Maybe you’re an established health and fitness pro looking to go from 20 to 200 clients. Or perhaps you’re just starting out in this business and hoping to get your first few clients, in-person or online.

Regardless of your goals, ProCoach solves a central problem…

How can I coach more people and make more money — while working fewer/more flexible hours, and still helping people get amazing results?

Grow your business and work less.

Whether you want to start a new coaching business, or add nutrition coaching to your current business, ProCoach will help you:

With you as their coach — answering questions, offering encouragement, and tracking progress through a special dashboard — ProCoach helps you get more people to their goals, reliably and effectively every time.

Develop your coaching expertise.

ProCoach will also help you:

Assess clients quickly and efficiently.

Deliver daily habits, lessons, assignments from our curriculum.

Review client consistency and habit adherence at any time.

Track clients’ physical, mental, and behavior changes every week.

Communicate clearly and expertly when clients are stuck.

Attract new clients with photos, data, testimonials, and straight-up, irrefutable, hard-data evidence of your success as a coach.

What’s new with ProCoach?

ProCoach is getting better every single day.

Through our exclusive ProCoach Facebook group, and the regular interviews and surveys we do with ProCoaches, we’re listening closely, responding dynamically, and creating new features every day.

As one ProCoach said: “I’m amazed at how closely you’re listening to feedback and shaping ProCoach in response. You’re saving us time, helping make both our experience and our clients’ experiences better, and much more.”

Indeed, since we opened ProCoach in June of 2016 we’ve released dozens of new features, including the following game changers.

Customized mini-site for every ProCoach

By answering a few simple questions within your ProCoach dashboard we’ll generate a customized mini website for your business, complete with a custom web address.

Not only will this “do the selling for you,” it’ll also position you as the skilled, experienced, and educated coach that clients need to finally reach their goals.

ProCoach generates your own custom sales page and mini-site.

Done-For-You marketing

Attracting new clients is always a challenge. That’s why, with the help of Pat Rigsby, we created a host of online and offline marketing campaigns for you.

We built these to help you save time and make more money. They come complete with design assets, copy, and deployment instructions.

Now you can easily spread the word about your business and attract the right kind of clients without needing to be a marketing guru to do it.

Done-For-You Marketing is now built into ProCoach.

Quick-Start guides

Whenever onboarding new clients (either in-person or into an online program) it’s useful to share something tangible. Both so they feel like they’re getting something amazing for their money and so they can feel like they’re making progress on day one.

That’s why we’ve created these custom Quick-Start Guides. They’ll help set clients up for early success by giving them advice around portion control, workout nutrition, grocery shopping, and meal prep starting on Day 1.

Personalized Quick Start Guides are also built into ProCoach.

Comprehensive Learning Center

Since we first launched ProCoach in June 2016 we’ve made major improvements to our Learning Center.

With articles on every imaginable topic, and an awesome search feature, the Learning Center will teach you everything you need to be successful with ProCoach.

The comprehensive Learning Center included in ProCoach.

$20,000 in prizes for you and your clients

Every year, we invite our ProCoaches to submit photos of, and stories about, their most successful clients. Prize categories include Best Transformation and Best Story, and are organized by age and gender.

Winners in each of the 8 categories take home $2,000 USD — $1,000 to the ProCoach and $1,000 to the client. (Plus, we give away some fun bonus prizes to selected runners-up.)

ProCoach prize money winners.

ProCoach Workouts (optional)

After working with thousands of ProCoaches to deliver comprehensive nutrition and lifestyle coaching, many began asking us to unlock our vault of expert-designed exercise programs so they can deliver a more holistic, single-platform experience.

As Precision Nutrition’s own coaching programs have offered integrated exercise, nutrition, lifestyle advice for years, we decided to make available our 28 client-proven exercise tracks for you to use with selected clients.

You now have 3 options when using ProCoach. For each client, you can:

Use ProCoach for nutrition coaching only

Use ProCoach for both nutrition and exercise coaching

Use ProCoach for exercise coaching only

The choice is yours.

ProCoach Workouts is now an option you can use with selected clients.

Community of like-minded people + top experts

With our ProCoach Facebook group, you can now work alongside an extremely supportive group of more than 2,500 ProCoaches — including trainers, nutritionists, sport coaches, researchers, therapists, and other healthcare professionals from all over the world.

With case studies, lessons, daily tips, and more, being part of this community will help you expand your network, grow your business, and strengthen your coaching skills.

You’ll also get daily access to our experts and coaches, such as Dr. Krista Scott-Dixon, Kate Solovieva, Craig Weller, Adam Feit, and more. Ask questions, get feedback and advice, and nerd out on all things fitness and nutrition.

My story: Once, I wanted to help more people. But I couldn’t.

As mentioned in the first video above, I started coaching clients about 25 years ago. Back then, there was no such thing as “automated” or “online” coaching.

It was old-school: You met clients in person, you carried a clipboard, and after sessions you’d store handwritten programs on card stock paper in an organizer off to the side of the gym.

I have so many fond memories of my time training clients. But when I think back, there’s one frustration that always jumps out.

I consistently had between 15 and 20 full-time clients. No matter what I tried, I couldn’t find time to add more.

On top of working 45-60 hours every week on the gym floor training these clients, I needed to write programs, organize nutrition habits, do record keeping, manage billing, and nurture new leads.

I needed some time back, but I felt stuck.

I was working my butt off, but not making much money once the gym took their 50% cut of my coaching fees.

I realized that to make even a little more money, I’d have to find more time… which meant sacrificing my own workouts (and health) or the few hours I had left for socializing and sleeping.

After a few years on this merry-go-round, I finally came up with a solution:

I started supplementing my in-person training with online coaching.

It began really well. But whenever my roster reached 25-35 clients, I bumped up against new problems.

Problem 1:

With online clients, I didn’t have much time left for in-person coaching. I ended up doing a ton of administrative work for my online clients: program writing, record keeping, email responses, phone calls, and other routine client management tasks.

I was surprised; online coaching wasn’t the time-saver I had imagined.

Problem 2:

I started losing track of my clients.

Because I had more clients than ever, I started forgetting who was on what program, who had what goals… I sometimes felt like an idiot, asking people “So what program are you on again?” during a session.

The interesting part? Lots of other fitness and health coaches were experiencing the same things. They felt the same frustrations.

I wasn’t a lazy, disorganized, “bad” coach.

I just needed a system.

We all did.

We needed to find ways to do the “human” work of creating programs, listening, connecting with, and motivating our clients.

But we were constantly bogged down by administrative work, like paperwork, scheduling, and receipts.

So I got to thinking:

Couldn’t technology handle much of the repetitive “busywork” of day-to-day administration?

Couldn’t it keep us organized and on track? Monitor clients, even when we were sleeping or doing other things? Send us reminders and alerts?

I started asking: Could I “outsource” all these annoying and time-wasting administrative tasks so that I can take on more clients and do what I do best… coach?

So we built a dream solution to make coaching easier.

One of my best friends, Phil Caravaggio, had an answer.

Trained in systems design engineering, Phil showed me real-life examples of how IBM, Dell, and Apple were using software to simplify and amplify their businesses.

At that moment, I knew exactly what we had to do.

We set out to build a coaching platform that would allow coaches — starting with me — to deliver the highest quality coaching experience to larger numbers of clients.

One year later: Success!

We built a beta version of ProCoach and started testing it with a new batch of clients. Immediately I was able to go from coaching 25-35 clients to 100-150 clients at a time.

All while working the same number of hours — or even less — in a given week.

15 years later, that early prototype has become ProCoach.

That was the first prototype of Precision Nutrition’s ProCoach.

Since then, we’ve consistently and relentlessly refined the technology, the software, and the curriculum.

We’ve tested its max limits. We’ve broken it on purpose and rebuilt it so it’s stronger. We’ve found all the sweet spots.

For example:

Since we built the beta version of ProCoach, our in-house coaches at Precision Nutrition have coached an average of 5,000 clients per year with the software.

Today we’re able to coach these clients with 20 full-time Precision Nutrition supercoaches (and a group of part-time interns and mentors) who work wherever they want in the world, living life on their own terms.

You’ll notice that’s an average of about 250 clients per coach — and they get amazing results.

What kind of results are we talking about here? Check this out.

See what 365 days of ProCoach can do.

And this video shares some amazing behind-the-scenes client stories.

Bodies, and lives, are changed with ProCoach’s habit-based nutrition coaching.

As you can see, our clients are a diverse bunch. They come in all ages, shapes, and sizes. In fact, they’re probably a lot like your clients.

Which means:

The results you see in the videos above are the exact same results your clients can expect when you start using Precision Nutrition’s ProCoach.

On Wednesday, June 5th, 2019, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.

You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.

You’re more likely to get a spot. Remember, last time we sold out within minutes. But by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.

“What is the best diet?” It’s one of the most common questions in health and fitness — and everyone has an opinion. Here, Dr. John Berardi offers the surprising answer, plus 4 ways to assess if you’ve found the best diet for YOU (or your clients).

Tested with over 100,000 clients, ProCoach makes it easy to deliver research-proven nutrition and lifestyle coaching to anyone who needs it… from paying clients and patients, to family, to co-workers, to loved ones.

Want to coach in-person? Online? A combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.

With the ProCoach curriculum, coaching tools, and software, you’ll be able to turn what you learned in the Precision Nutrition Certification into a thriving practice, getting better results with dozens, even hundreds, of people while working less and living life on your own terms.

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Wondering how you can handle more clients while still giving them a high-quality experience?

Wishing you could grow your business, work fewer hours from wherever you want, and still be a great nutrition, health, and fitness coach?

I once asked myself these exact questions.

To learn how I answered them, check out this short video. It highlights some of the key frustrations I had as an early coach, the strategies I used to overcome them, and how you can benefit from what I learned.

JB shares his early coaching struggles and how PN went from 20 to over 100,000 clients with ProCoach.

Want to know exactly how the ProCoach software works? Then check this out.

See how other health and fitness pros are using ProCoach with their clients.

The most reliable and effective system for coaching nutrition.

On Wednesday, November 28th, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

With ProCoach you can quickly, easily and effectively deliver — to your own clients or patients — the habit-based nutrition coaching you learned (or are learning) in the Precision Nutrition Certification program.

Maybe you’re an established health and fitness pro looking to go from 20 to 200 clients. Or perhaps you’re just starting out in this business and hoping to get your first few clients, in-person or online.

Regardless of your goals, ProCoach solves a central problem…

How can I coach more people and make more money — while working fewer/more flexible hours, and still helping people get amazing results?

Grow your business and work less.

Whether you want to start a new coaching business, or add nutrition coaching to your current business, ProCoach will help you:

With you as their coach — answering questions, offering encouragement, and tracking progress through a special dashboard — ProCoach helps you get more people to their goals, reliably and effectively every time.

Develop your coaching expertise.

ProCoach will also help you:

Assess clients quickly and efficiently.

Deliver daily habits, lessons, assignments from our curriculum.

Review client consistency and habit adherence at any time.

Track clients’ physical, mental, behavior changes every week.

Communicate clearly and expertly when clients are stuck.

Attract new clients with photos, data, testimonials, and straight-up, irrefutable, hard-data evidence of your success as a coach.

What’s new with ProCoach?

ProCoach is getting better every single day.

Through our exclusive ProCoach Facebook group, and the regular interviews and surveys we do with ProCoaches, we’re listening closely, responding dynamically, and creating new features every day.

As one ProCoach said: “I’m amazed at how closely you’re listening to feedback and shaping ProCoach in response. You’re saving us time, helping make both our experience and our clients’ experiences better, and much more.”

Indeed, since we opened ProCoach in June of 2016 we’ve released dozens of new features, including the following game changers.

Customized mini-site for every ProCoach

By answering a few simple questions within your ProCoach dashboard we’ll generate a customized mini website for your business, complete with a custom web address.

Not only will this “do the selling for you”, it’ll also position you as the skilled, experienced, and educated coach that clients need to finally reach their goals.

ProCoach generates your own custom sales page and mini-site.

Done-For-You marketing

Attracting new clients is always a challenge. That’s why, with the help of Pat Rigsby, we created a host of online and offline marketing campaigns for you.

We built these to help you save time and make more money. They come complete with design assets, copy, and deployment instructions.

Now you can easily spread the word about your business and attract the right kind of clients without needing to be a marketing guru to do it.

Done-For-You Marketing is now built into ProCoach.

Quick-Start guides

Whenever onboarding new clients (either in-person or into an online program) it’s useful to share something tangible. Both so they feel like they’re getting something amazing for their money and so they can feel like they’re making progress on day one.

That’s why we’ve created these custom Quick-Start Guides. They’ll help set clients up for early success by giving them advice around portion control, workout nutrition, grocery shopping, and meal prep starting on Day 1.

Personalized Quick Start Guides are also built into ProCoach.

Comprehensive Learning Center

Since we first launched ProCoach in June 2016 we’ve made major improvements to our Learning Center.

With articles on every imaginable topic, and an awesome search feature, the Learning Center will teach you everything you need to be successful with ProCoach.

The comprehensive Learning Center included in ProCoach.

$20,000 in prizes for you and your clients

Every year, we invite our ProCoaches to submit photos of, and stories about, their most successful clients. Prize categories include Best Transformation and Best Story, and are organized by age and gender.

Winners in each of the 8 categories take home $2,000 USD — $1,000 to the ProCoach and $1,000 to the client. (Plus, we give away some fun bonus prizes to selected runners-up.)

ProCoach prize money winners.

ProCoach Workouts (optional)

After working with thousands of ProCoaches to deliver comprehensive nutrition and lifestyle coaching, many began asking us to unlock our vault of expert-designed exercise programs so they can deliver a more holistic, single-platform experience.

As Precision Nutrition’s own coaching programs have offered integrated exercise, nutrition, lifestyle advice for years, we decided to make available our 28 client-proven exercise tracks for you to use with selected clients.

You now have 3 options when using ProCoach. For each client, you can:

Use ProCoach for nutrition coaching only,

Use ProCoach for both nutrition and exercise coaching,

Use ProCoach for exercise coaching only.

The choice is yours.

ProCoach Workouts is now an option you can use with selected clients.

Community of like-minded people + top experts

With our ProCoach Facebook group, you can now work alongside an extremely supportive group of more than 2,500 ProCoaches — including trainers, nutritionists, sport coaches, researchers, therapists, and other healthcare professionals from all over the world.

With case studies, lessons, daily tips, and more, being part of this community will help you expand your network, grow your business, and strengthen your coaching skills.

You’ll also get daily access to me, as well as some of our revered experts and coaches like Dr. Krista Scott-Dixon, Kate Solovieva, Craig Weller, Adam Feit, and more. Ask questions, get feedback and advice, and nerd out on all things fitness and nutrition.

My story: Once, I wanted to help more people. But I couldn’t.

As mentioned in the first video above, I started coaching clients about 25 years ago. Back then, there was no such thing as “automated” or “online” coaching.

It was old-school: You met clients in person, you carried a clipboard, and after sessions you’d store handwritten programs on card stock paper in an organizer off to the side of the gym.

I have so many fond memories of my time training clients. But when I think back, there’s one frustration that always jumps out.

I consistently had between 15 and 20 full-time clients. No matter what I tried, I couldn’t find time to add more.

On top of working 45-60 hours every week on the gym floor training these clients, I needed to write programs, organize nutrition habits, do record keeping, manage billing, and nurture new leads.

I needed some time back, but I felt stuck.

I was working my butt off, but not making much money once the gym took their 50% cut of my coaching fees.

I realized that to make even a little more money, I’d have to find more time… which meant sacrificing my own workouts (and health) or the few hours I had left for socializing and sleeping.

After a few years on this merry-go-round, I finally came up with a solution:

I started supplementing my in-person training with online coaching.

It began really well. But whenever my roster reached 25-35 clients, I bumped up against new problems.

Problem 1:

With online clients, I didn’t have much time left for in-person coaching. I ended up doing a ton of administrative work for my online clients: program writing, record keeping, email responses, phone calls, and other routine client management tasks.

I was surprised; online coaching wasn’t the time-saver I had imagined.

Problem 2:

I started losing track of my clients.

Because I had more clients than ever, I started forgetting who was on what program, who had what goals… I sometimes felt like an idiot, asking people “So what program are you on again?” during a session.

The interesting part? Lots of other fitness and health coaches were experiencing the same things. They felt the same frustrations.

I wasn’t a lazy, disorganized, “bad” coach.

I just needed a system.

We all did.

We needed to find ways to do the “human” work of creating programs, listening, connecting with, and motivating our clients.

But we were constantly bogged down by administrative work, like paperwork, scheduling, and receipts.

So I got to thinking:

Couldn’t technology handle much of the repetitive “busywork” of day-to-day administration?

Couldn’t it keep us organized and on track? Monitor clients, even when we were sleeping or doing other things? Send us reminders and alerts?

I started asking: Could I “outsource” all these annoying and time-wasting administrative tasks so that I can take on more clients and do what I do best… coach?

So we built a dream solution to make coaching easier.

One of my best friends, Phil Caravaggio, had an answer.

Trained in systems design engineering, Phil showed me real-life examples of how IBM, Dell, and Apple were using software to simplify and amplify their businesses.

At that moment, I knew exactly what we had to do.

We set out to build a coaching platform that would allow coaches — starting with me — to deliver the highest quality coaching experience to larger numbers of clients.

One year later: Success!

We built a beta version of ProCoach and started testing it with a new batch of clients. Immediately I was able to go from coaching 25-35 clients to 100-150 clients at a time.

All while working the same number of hours — or even less — in a given week.

15 years later, that early prototype has become ProCoach.

That was the first prototype of Precision Nutrition’s ProCoach.

Since then, we’ve consistently and relentlessly refined the technology, the software, and the curriculum.

We’ve tested its max limits. We’ve broken it on purpose and rebuilt it so it’s stronger. We’ve found all the sweet spots.

For example:

Since we built the beta version of ProCoach, our in-house coaches at Precision Nutrition have coached an average of 5,000 clients per year with the software.

Today we’re able to coach these clients with 20 full-time Precision Nutrition supercoaches (and a group of part-time interns and mentors) who work wherever they want in the world, living life on their own terms.

You’ll notice that’s an average of about 250 clients per coach — and they get amazing results.

What kind of results are we talking about here? Check this out.

See what 365 days of ProCoach can do.

And this video shares some amazing behind-the-scenes client stories.

Bodies, and lives, are changed with ProCoach’s habit-based nutrition coaching.

As you can see, our clients are a diverse bunch. They come in all ages, shapes, and sizes. In fact, they’re probably a lot like your clients.

Which means:

The results you see in the videos above are the exact same results your clients can expect when you start using Precision Nutrition’s ProCoach.

On Wednesday, November 28th, 2018, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.

You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.

You’re more likely to get a spot. Remember, last time we sold out within minutes. But by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.

Sign up for these 4 FREE nutrition coaching lessons and we’ll teach you: how to add nutrition coaching to your practice; the essential skills you need to coach nutrition; how to help clients decide what, how much, and when to eat; the key principles of behavior change; why categorizing clients into nutrition levels is important; how to build a business & make money with coaching; and more.

Fascinating video on how digestion and absorption influences your health and fitness. It’s one of the 18 new video lectures included in the PN Level 1 Certification program. Each lecture acts as a supplement to the accompanying textbook chapter, helping you better learn the material… and better retain what you’ve learned.