The IP solutions provider notes that this announcement comes at the right time as Latin America is set to host the 2011 Pan American games in Guadalajara, Mexico; the 2014 FIFA World Cup in Brazil; and the 2016 Summer Olympics in Rio de Janeiro.

Also, this region is marked by rapid growth in the high-definition television subscriber market.

Global Crossing also notes global market research company Dataxis, which claims the number of high-definition television subscribers in Latin America grew from 215,000 in 2009 to more than 3,000,000 in 2010.

The company has recognized a market opportunity for Global Crossing Genesis Solutions and is leveraging its high-performance global network to help customers provide high-definition programming in and out of the region.

“The Latin American region represents a vast market opportunity for sports, entertainment and event programming,” said Mike Antonovich, managing director of Global Crossing Genesis Solutions. ”We’re excited to offer solutions that support both standard- and high-definition video programming from points all over the globe to Latin America, as well as Latin American-based programming out to the rest of the world.”

Global Crossing has about 15 world-class data centers in the region, and the company offers customer-centric managed services and fully redundant network ring around Latin America.

The company provides a full range of reliable media solutions to support occasional-use, special-events and full-time video distribution, including the leveraging of data centers for managed video play out services and streaming applications.