The Australian

MAP works with The Australian masthead to drive awareness of its content and journalists, reinforcing its position as the number one source of information in Australia.

MAP works closely with the marketing and editorial teams to identify and secure opportunities that promote the masthead’s content across lifestyle, sport, business, general and breaking news, while working closely with its journalists to leverage and amplify their profile via external media interviews and opportunities.

Over the course of our work MAP has supported across a number of campaigns, launched a new lifestyle section of the masthead and secured positive opportunities for the masthead across all major Australian broadcast outlets.