I know from having traveled there a significant amount that when most people think about traveling in South America, they don’t think Uruguay. It’s always Brazil, Chile and Argentina that come to mind. But according to this piece, that may be about to change.

Frommer’s suggests that the Uruguayan town of Punta del Este is staging some kind of serious rebound. The town witnessed a serious loss of luster during the 1990s, but made significant infrastructure improvements and now the “Pearl of the Atlantic”, has reinvented itself as South America’s premier all-purpose vacation spot. There are attractions for everyone from lounge-music fans and families with small children to sport fishermen and gamblers. And if you just enjoy hanging out on the beach, well, you can do that too.

Personally, I’d love to see South America take off as a destination favorite of Americans replacing, say, Mexico. Chile and Argentina remain two of my favorite places on the globe, and now that I’ve checked out the piece here, I may have to add Uruguay to my list.