Marketing in Australia

4.11 - 1251 ratings - Source

Apart from its lighter weight and European suspension and body style, experts
felt that P76 was not innovative. It did, however ... Personnel and morale One
critical factor in the Leyland P76 history was the human element. ... A typical
headline in Australian Motor Manual, after exhaustive tests, read a#39;P76 Makes the
Gradea#39;.

Title

:

Marketing in Australia

Author

:

Philip Kotler

Publisher

:

- 1989

ISBN-13

:

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