The $1,900 publicity stunt didn’t really accomplish anything… but it did earn some media coverage for the FFA. (That’s pretty much the same reason American Atheists flew a banner of their own on Independence Day and during last year’s Super Bowl.)

If you want to push back against the FFA’s bigotry, here’s a simple way to do it: Donate to Lady Gaga’s Born This Way Foundation. Donations “will go toward empowering young people, and addressing the issues important to us: self-confidence, well-being, anti-bullying, mentoring and career development.”