Dennis appoints Christian Cannon as B2B commercial director

Technology publisher Dennis is expanding its B2B offering with a newly-formed dedicated sales team, headed up by new B2B commercial director, Christian Cannon.

Services as lead generation, bespoke content, partnerships, display and events, have been a priority for the Dennis. The publisher has doubled in size in the last two years, part of a wider investment to ensure a relevant offering for its advertising partners.

John Garewal, MD of technology at Dennis, says: “Dennis has an incredible portfolio of technology brands, that has championed the best technology content for approaching four decades. Within this, our B2B brands alone reach a business audience of over 2.4m every month.

Looking forward, our dedicated B2B team will further solidify our position in the market and allow us to grow and invest in our business offering, with a specific focus on business campaign delivery and lead generation.”

Photo: LinkedIn/Chris Cannon

Christian Cannon joins Dennis from his most recent role as B2B commercial director at Business Insider. Prior to this, Chris was sales and marketing director EMEA at CBS and senior account director at PHD. Chris will head up the eight strong Dennis B2B commercial team, working closely with the editorial teams across IT Pro, Cloud Pro, Channel Pro, PC Pro and Alphr.

Garewal continues: “I’m delighted that Chris has joined Dennis to head up the B2B Sales team - he brings extensive technology sector marketing and advertising experience to this newly created role, and I’m confident he will be hugely successful in helping Dennis aggressively expand this business area during 2018 and beyond.”

Cannon said: “At a time when technology marketers are placing huge value and importance on premium editorial environments and high quality data products, I couldn’t be more excited to be joining Dennis B2B. The division has seen significant investment over the last couple of years and with a super talented team and fantastic brands and products, I can’t wait to get started in shaping and building the business even further.”

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