Move to ban cigarette branding

'Obvious step if Government wants to make smoking history'

The Government is set to pave the way for cigarette packets to be stripped of all branding Credit: Reuters

Deborah Arnott, chief executive of campaigning charity Action on Smoking and Health, said: "The consultation is just the first step, putting us in pole position to be the first European nation to put tobacco in plain, standardised packs.

"Now that cigarette advertising, promotion and sponsorship and tobacco displays have all been banned this is the obvious next step if the Government truly wants to make smoking history."