Month: September 2016

A few people have pointed out to me that an app might not be the most cost effective way to tap into the smartphone users. I began looking for cheaper ways to access HBF content on a mobile device when I came across QR codes.

Quick Response Codes or QR codes are a trade mark for a type of two-dimensional barcode invented in 1994 and was commonly used in the automotive industry. In the last decade the has been a massive rise in QR uses in marketing and can be seen all over our cities of today.

A QR these days can be scanned with any smart phone by simply downloading free scanning software and it will use your camera to scan the code. The software will give you a link that will take you to the pre-programmed content which can include video, image, URL or even a pdf.

I think a QR code is a useful tool that could be utilised by the Hawkes Bay Foundation to appeal to the younger demographics but also everyone else with a smart phone. Maybe they could link their website to it, or link it to the Hawkes Bay Foundation Stories.

I have been working on a loading page for the HBF app to keep the viewer interested during the loading process. I think the loading page will be a good place to show off the new Live Here Give Here slogan and would also be a good landing page when you first start the app up.

Now that we have received all the collateral we needed to proceed (logos, colour codes etc.) I could finally proceed with developing the app in Adobe Muse, here are a few screenshots of me sussing out some icons and a header

My next task is to design a loading page that will incorporate the HBF brand.

After the presentation we had to go back to the drawing board, our Garden Festival was a bit to ambitious as far as the Hawkes Bay Foundation was concerned so I began playing with the idea of making an app.

I approached Dean to find out more about the process, he said I would be able to construct one using Adobe Muse which was ideal considering I had plenty of practice in the last project.

I did some light research to find out what kind of app designs are trending and also what an app could do.

Based on these research examples I drew up some wireframes that I thought would fulfil the desired functions (donation, cause awareness, news, favourites)