LaCie's Rikiki Is World's Smallest 2.5" External Hard Drive

If Apple holds the crown for best looking laptops, we're pretty confident LaCie holds the crown for best looking hard drives. The company made famous for taking standard storage drives and converting them into objects of desire has just pushed out their latest device, and yes, it's a looker. The LaCie Rikiki is a real tongue-twister, and furthermore, it's one of the smallest HDDs that have ever been announced by the outfit.

LaCie claims that this is the tiniest 2.5" HDD on the market, measuring just 110cm thick and designed to hold up to 640GB of data. It's wrapped in brushed aluminum and uses the USB 2.0 interface, and of course it's plug-and-play with any Mac or PC. It will soon be available in 250GB, 500GB and 640GB sizes through the company's store or via their network of retailers, and while we know the smallest one will list at $74.99, it's anyone's guess as to how they're priced from there.

The Smallest of its Species: LaCie Rikiki
Size does matter--resistance too.

December 15, 2009

Ultra compact, high capacity

Aluminum exterior for sturdy data protection

USB Boost and backup software included

Plug & play on Mac® and PC

Today, LaCie introduced the most compact 2.5" hard drive on the market
– LaCie Rikiki, in metal. Measuring just a mere 110cm, its
sophisticated form factor holds up to 640GB of media that you won’t
mind storing in a pocket or purse.

Encased in brushed, sturdy aluminum, the LaCie Rikiki, which means
"tiny" in French, represents a resilient aesthetic that protects your
media from everyday blunders and unwelcome fingerprints. Its
lightweight design makes it a perfect companion for keeping your
digital world close at hand.

"We are part of a generation that wants more from our electronics, but
in the smallest form factor possible, and with a competitive price,"
said Anne-Sophie Marchand, Consumer Product Manager. "With the LaCie
Rikiki, we have done just that by fitting high-performance and
high-capacity in the palm of your hand, for under $100."

Leveraging the versatile USB 2.0 interface, the LaCie Rikiki
is instantly compatible with your PC or Mac. Simply plug it in and
you’re ready to store and share your favorite media with high-speed
performance. LaCie Rikiki also offers USB Boost software for enhancing
speeds up to 33% (Windows® only).

LaCie Rikiki also comes with a simplified software suite – for
quick setup and easy-to-use backup management – enabling complete
configuration in just a few clicks. The LaCie Rikiki is an all-in-one
solution for storage mobility.

AvailabilityThe LaCie Rikiki will be available in
250GB, 500GB, and 640GB capacities through the LaCie Online Store,
LaCie Reseller+, and LaCie Corner, starting at the suggested retail
price of $74.99 (excluding VAT). For more information, visit
www.lacie.com.

About LaCie Located in the USA,
Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the
leading manufacturer of computer peripherals for Windows, Apple and
Linux users. LaCie creates external storage solutions and color
monitors that help professionals and everyday people easily manage
their digital lives. LaCie has differentiated its products through
original designs and leading-edge technology. Established in France in
1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more
information, visit www.lacie.com