Seems to be Facebook connected.
If someone says something mean I suppose they contact you as apparantly you have 48hrs to "hash things out" before the comment goes live and then you're allowed to speak up for yourself after it.
I give this app about an hour before it has blood on its hands. Sounds good.

"If the person you are searching for is not in the app you can add their name, profile picture, and start their profile by rating them. You will need their cell phone number to start their profile and they will receive a text that you were the person to start their profile."

In an update titled “An Ode to Courage” posted prominently on Peeple’s home page, Cordray and McCullough say they refuse to apologise for being “bold innovators … because we love you enough to give you this gift … whether you love us or our concept or not”.