Friday, September 13, 2013

The article in the url below provides some good examples of bad decisions by companies that lost track of their priorities. I see this list and can only think of the potential for what can happen when consumers demand corporate performance that matches their expectations:

The companies featured:

Coca-cola

Bank of America

J.C. Penney

Instagram

Netflix

If we could only get consumers (and all stakeholders) to channel their influence to shape socially beneficial change (rather than prioritizing narrow, individual-level concerns), CSR would have a hope!