CMO

The best marketers are thought-leaders. Not only are they acutely aware of the drivers of their results, but they have a deep understanding of consumer behaviors and point the organization forward to be prepared for trends and shifts in their behavior.

They love [useful] metrics, as this guides their efforts to show better returns over time, not the same or worse.

Great marketers are aware of these consumer behavior shifts before they are even perceptible to most in the organization.

As a result, you see this most quickly reflected in the marketing in ways that connects deeply with consumers and resonates more so than the common marketing in the marketplace.

Good marketing takes work, but what does it take to be best-in-class? Furthermore, how do you compare against your industry?

Repeatable Success Architect

Articles on this site aim to take best practices and methodologies in Sales, Marketing and Leadership, and distill them down into practical approaches that anyone can follow.
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Jeff Michaels is an executive-level business leader with experience in sales, marketing, retail operations and manufacturing. His specialty is teaching leaders and teams how to create intentional, predictable, and repeatable success in business.