A portion of proceeds from every Budweiser America bottle and can
sold this summer will celebrate American service men and women and
provide educational scholarships to military families in need

This summer, Budweiser is extending its lineup of patriotic
packaging to feature America bottles and cans along with the
introduction of military-inspired Camouflage aluminum bottles, both
dedicated to the men and women of our Armed Forces. Continuing its
longstanding support of those who serve, Budweiser is partnering with
Folds of Honor for its sixth consecutive year to help raise funds and
provide educational scholarships to families of fallen and disabled soldiers.

Since 2011, Budweiser has donated a total of $11 million to Folds of
Honor, and this summer, Budweiser is hoping to increase that figure by
another $1 million. For every Budweiser America bottle and can sold
this week in the lead-up to Memorial Day (May 22-29), a portion of the
proceeds, up to $1 million, will benefit the non-profit organization.

“Budweiser continues to be an amazing partner and member of the
Folds of Honor family. Their unwavering commitment to service men and
women along with veterans is truly commendable,” said Major Dan
Rooney, founder and CEO of Folds of Honor. “The special Budweiser
America packaging offers yet another way we can pay tribute to our
troops and their families, especially before this honorable weekend.”

Budweiser’s limited-edition Camouflage aluminums reflect the brand’s
long-standing appreciation for the men and women of our Armed Forces.
Shrouded in Camouflage fatigue, the aluminum labels were modified when
creating the commemorative bottle. Some notable updates include a
letter of gratitude in place of its brand credo, lyrics from “The Star
Spangled Banner,” and “E Pluribus Unum” - the de facto motto of the
United States meaning “out of many, one.” The toast written at the
bottles’ base serves as an acknowledgement to all veterans, including
the recognized military service of Anheuser-Busch’s own veteran workforce.

“Our goal is to remind Budweiser drinkers of the courage and
sacrifice made by all American service men and women who protect our
nation and our freedoms,” said Ricardo Marques, vice president,
Budweiser. “We’re proud to serve those who serve, from our very own
veteran employees to military families across the country. Through our
longstanding partnership with Folds of Honor and the release of our
America packaging, we hope to help even more veterans receive the
support they deserve to pursue their dreams.”

For more information, check out Budweiser on YouTube, Twitter, Instagram and Facebook.

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