The “No Drown Town” concept is built around the idea of encouraging families to make their homes a “No Drown Town”, using the Safer Swimming layers of protection to take care of those closest to them – This is about taking responsibility and is seen as the highest priority, associating it with the colour red.
Beyond what each family does at home in their “No Drown Town”, their efforts extend to the local community – Their Neighbourhood, School, Council – This is connected with the colour blue, representing water in its various forms throughout the community, which is the focal point of the risk.
Those collective efforts will then have the best chance of changing things nationally and help families across the country. The colour green associates this with the growth and well being of a country united to address the tragedy of childhood drowning.
In summary, this is Act Personally, Influence Locally, Act Nationally.
Those ideas are represented in the No Drown Town logo. The links are symbolic of those 3 layers of the community being connected and working together toward a “No Drown Town” ideal.