CW comes to Xbox, no cable subscription required

If TV shows and Xbox are your things, today is your lucky day. Xbox Live has been busy adding content to its Gold offering in an effort to beef up its entertainment features and bring in the non-gaming audience by positioning the console as a living room entertainment hub.

Today, Xbox Live chief Larry Hryb announces that the latest outlet to come on board is the CW network. This is also a unique offering in that, unlike channels such as HBO and ESPN, the CW will not require customers to verify a paid TV service subscription from a cable or satellite provider. The new app will offer shows ranging from "full episodes to previews and interviews, and is unique in that it will offer next-day episodes free with your Xbox LIVE Gold subscription" according to Hryb.

The new CW offering also utilizes Xbox Smartglass for some of its most popular content, such as The Vampire Diaries. "As viewers tune into The CW app on Xbox this Friday for the latest episode titled 'The Originals', they can access an exclusive Xbox SmartGlass experience that will provide exciting new content via their smartphone or tablet not available to any other viewers" Hryb explains.

Microsoft also plans a giveaway that will be conducted via Facebook and feature custom "Vampire Diaries" and "Supernatural" Xbox 360 consoles. Details of how to enter were not included in the announcement.

Like other Xbox entertainment options, CW does require a Gold subscription, but with no paid TV subscription required, this offering seems geared towards cord-cutters, and with HBO contemplating a similar offering for its GO service, this could spell trouble for the providers. That is really the most intriguing part of this latest offering.