In 2003 an owner of a small chain of independent retail shops and the founder of Bench clothing got together to form Superdry clothing, an in house brand that would appeal to the younger fashionable male. Nearly 10 years later and Superdry is rapidly taking over the world having already conquered the UK and most of Europe. Superdry is available in over 70 countries worldwide and can boast 39 stores in the UK alone, not to mention the growing number of UK and European retailers including Mainline Menswear. Over the years Superdry have enjoyed varied luck with the celebrity endorsements with David Beckham, Jude Law, Zac Effron and Jaime Alguersuari all sporting the brand in public, appearing in photo shoots and opening the various stores around the world. Superdry really is one of the brands of the moment, and is in massive demand. The range of Superdry jackets are set to be massive this year, with the iconic technical windcheater available in a variety of colours and more importantly styles with the hooded version set to rule the autumn and winter months. Alongside the technical jackets are the fantastic range of leather jackets, quilted coats, windbreakers, gilets and body warmers, all carrying the slightly more subtle embroidered text Superdry logo on the shoulder, front and back. As with any seasonal range colours change and styles go out of fashion and the discontinued stock is sold at clearance in the Superdry sale. This happens twice a year and allows bargain hunters everywhere to grab a bargain or two from the discounted range of sale items.