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We have for several years carried out tours at the Norton factory without making a charge, which is great for you guys! However, due to increased popularity the factory tour will now incur a charge of £15 per person effective from 1st April, 2019.
The tours can be booked via the Norton website. Please check for further updates on our new tour options and content.

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Few other motorcycles offer such a personal and unique experience. Hand built by British hands this modern variant of a historic classic is waiting for you to experience for yourself and ride. Spend an hour riding the latest Norton 961 on the roads surrounding Donington Park, meet team members responsible for the production and assembly and tour around our factory located in the grounds of Donington Hall, steeped in Motorcyle history.

Historic Race History

Since Rem Fowler's twin cylinder Norton won in the first ever Isle of Man TT Race, Norton has maintained a proud and successful race history.

From development to podium, 2014 sees our dedicated team of engineers determined to honour and repeat that reputation for excellence with a new series of victories for a new generation.

See below for further details of our past successes.

1907

In 1907 Rem Fowler won the Isle of Man twin cylinder class riding a Norton, the beginning of a strong racing tradition. Success in the very first Isle of Man TT race, followed by wins at Brooklands and other European races, helped cement Norton's reputation as a builder of serious road and race bikes.

1920-1940

Between the wars Norton won the Isle of Man Senior TT race ten times and, between 1930 and 1937, won 78 out of 92 Grand Prix races. Of the nine Isle of Man Senior TTs (500cc) between 1931 and 1939, Norton won seven.

1940-1960

The company enjoyed further TT victories every year form 1947-1954.
The 1950 introduction of the Featherbed frame helped Manx Norton dominate the twists and turns of the isle of Man track, such that by the end of the 1952 season, Geoff Duke riding for Norton, was the world champion in both the 350cc and 500cc classes and was awarded the OBE.

1960-1980

Peter Williams (born September 29, 1945 in Nottingham England) is a former motorcycle road racer having enjoyed success when competing at many levels on home short-circuits, International and Grand Prix races. He raced many times on the Isle of Man TT course from 1966 to 1973. His father was Jack Williams who ran the Associated Motor Cycles (AMC) race department. Peter trained in mechanical engineering and introduced many innovations that are commonplace on today's road bikes, such as alloy wheels and disk brakes. He raced in the era of Giacomo Agostini, Barry Sheene, Mick Grant, Percy Tait, Tony Jefferies, Paul Smart, Dave Potter and John Cooper.

1980-2000

In 1989 Norton made an emphatic return to racing when Steve Spray won the British Superbike Championship on the all-black JPS bike, a victory repeated in 1994 by Ian Simpson on the Duckhams Norton.
In 1992 Steve Hislop, on an ABUS Norton, defeated Carl Fogarty, riding a Yamaha, to win the Isle of Man Senior TT, recording the first vitory for a British bike for almost 30 years.

2000-Present

In 2009 CEO Stuart Garner set the World Speed Record for a Rotary Powered Motorcycle (recording 173mph for a timed mile).
In 2012 Norton returned to race the TT with the SG1 and after promising results in 2013, look to Cameron Donald to deliver victory in the future!

1907

In 1907 Rem Fowler won the Isle of Man twin cylinder class riding a Norton, the beginning of a strong racing tradition. Success in the very first Isle of Man TT race, followed by wins at Brooklands and other European races, helped cement Norton's reputation as a builder of serious road and race bikes.

1920-1940

Between the wars Norton won the Isle of Man Senior TT race ten times and, between 1930 and 1937, won 78 out of 92 Grand Prix races. Of the nine Isle of Man Senior TTs (500cc) between 1931 and 1939, Norton won seven.

1940-1960

The company enjoyed further TT victories every year form 1947-1954.
The 1950 introduction of the Featherbed frame helped Manx Norton dominate the twists and turns of the isle of Man track, such that by the end of the 1952 season, Geoff Duke riding for Norton, was the world champion in both the 350cc and 500cc classes and was awarded the OBE.

1960-1980

Peter Williams (born September 29, 1945 in Nottingham England) is a former motorcycle road racer having enjoyed success when competing at many levels on home short-circuits, International and Grand Prix races. He raced many times on the Isle of Man TT course from 1966 to 1973. His father was Jack Williams who ran the Associated Motor Cycles (AMC) race department. Peter trained in mechanical engineering and introduced many innovations that are commonplace on today's road bikes, such as alloy wheels and disk brakes. He raced in the era of Giacomo Agostini, Barry Sheene, Mick Grant, Percy Tait, Tony Jefferies, Paul Smart, Dave Potter and John Cooper.

1980-2000

In 1989 Norton made an emphatic return to racing when Steve Spray won the British Superbike Championship on the all-black JPS bike, a victory repeated in 1994 by Ian Simpson on the Duckhams Norton.
In 1992 Steve Hislop, on an ABUS Norton, defeated Carl Fogarty, riding a Yamaha, to win the Isle of Man Senior TT, recording the first vitory for a British bike for almost 30 years.

2000-Present

In 2009 CEO Stuart Garner set the World Speed Record for a Rotary Powered Motorcycle (recording 173mph for a timed mile).
In 2012 Norton returned to race the TT with the SG1 and after promising results in 2013, look to Cameron Donald to deliver victory in the future!