How to Make Side Projects Work at a Digital Agency

29 January 2015

Spending time working on non-client work is something I believe is key to maintaining motivation within a creative team. Taking a break from client work to spend time solving a completely different problem is mentally and creatively refreshing.

Smashing Magazine have an article on the subject that’s definitely worth a read. From my experience, the biggest challenge to these internal side projects is making it commercially viable. But to only consider side projects in a commercial light is to miss the bigger picture and the greater benefit they can bring to creative teams.

As a contractor, I doubt I’ll be partaking in any side projects during my contract work. I do, however, plan on working on some side projects in my own time.

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Where am I?

My name is John, I’m an interface designer and these are my personal ramblings. I write about a bunch of things on here, share photos of my life on Instagram and spout spurious snippets on Twitter. If you’re looking for something a bit more professional, try my LinkedIn profile.