Half the Pakistani public saw the advertisement that goes Roshan Hai Zameen, Roshan Aasman this Eid, most watched it on PTV.

According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 49% Pakistanis watched the advertisement that goes Roshan Hai Zameen, Roshan Aasman this Eid; 39% watched it on PTV. This adds up to around 50 million adult men and women.

\r\nA nationally representative sample of adult men and women, from across the four provinces was asked, Nowadays, an advertisement is being shown on different channels. It goes something like this Roshan Hai Zameen, Roshan Aasman. Mil Kar Bana Rahay Hain Roshan Pakistan. Did you watch this advertisement on this Eid or not? In response, 49% Pakistanis said they saw the advertisement on Eid while 51% said they did not.

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GALLUPPAKISTAN

Gallup Pakistan, the Pakistani affiliate of Gallup International, is a leading survey research agency and an emerging Social Science Research Lab in Pakistan. Gallup Pakistan is a specialist in independent third party evaluation and ratings.

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