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With many public foundations are facing difficult times, PBS is looking to some of its long time supporters to lend their face to the network's latest fund-raising efforts. The network has launched a series of television spots asking these advocates to explain why they value PBS and its programming.

Richard Torrenzano, chairman and CEO of The Torrenzano Group, a New York-based high stakes issues management firm was recently interview by Laura Savini of New York's PBS affiliate WLIW for two of these segments.
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