You may have noticed a few changes to the Google search engine recently, the Google local business listings and Google places have merged into the main results instead of being in a box on top. You can also catch a screenshot preview of each website by hovering your mouse over the title. Some nice features to enjoy but what interests many people is the mystery of the Algorithm. This has been kept a closley guarded company secret alike the kernels 11 secret herbs and spices. Every now and again a loophole is exposed, giving up greater insight into how a website is ranked and eventually Google acting by changing something in the Algorithm. The New York Times recently published an article on how one website owner achieved higher ranking from bad reviews.