How to Use Affiliate Marketing on Twitter

Nothing will get your tweets blocked faster than spamming the Twitter feeds of your followers. No matter how useful, amazing or life-changing you think a product is,

Twitter is not the place to shout it from the rooftops, especially when that shouting is relentless. Instead, affiliate marketing on Twitter needs to be subtle and natural. Here’s a list of do’s and don’ts to help you navigate the fine line between being a friendly marketer and an annoying spammer.

TWITTER DO’S

Build relationships that promote mutual sharing of information.

Link to blog posts that are relevant to your affiliate offers.

Create Twitter lists based on interests.

Be transparent about the material you’re linking to.

Provide useful and engaging content.

Tweet and retweet content from others that your followers would be interested in.

TWITTER DON’TS

Tweet constant pitches for your affiliate products, daily or multiple times a day.

Post material that’s only related to sales or products with no personality or engagement.

Post only about yourself as if nobody else uses Twitter at all.

IS PROMOTION POSSIBLE?

The don’ts there might seem disheartening, but that’s not to say that you should never promote yourself on Twitter. You should promote yourself and your products, but in a way that doesn’t seem overbearing to others.

When you engage in conversations, ask questions, and respond to questions directed at you about scholarships for veterans or whatever your expertise is, you’re providing something meaningful to your followers.

That’s the purpose of Twitter. Once you’ve mastered that, most followers won’t mind that you slip in a recommended product or service now and then. In fact, they’ll appreciate your opinion on the product as long as you’re clear about what you’re linking to and what your motives are, says Johnson.

MULTIMEDIA OPPORTUNITIES

Keep in mind that Twitter offers more than just tweets. You can also take pictures and make videos to help you sell your products. Again, people need to get to know you first. If you try to pitch a product after being on Twitter for only a couple of days, you’ll get blocked or, even worse, marked as spam.

ENGAGEBDR REVIEW

Savvy CPA networkers and affiliates recognize real-time bidding, or RTB, as being the buying and selling of one single online digital advertising impression – in real time. Now the performance campaign company, engage:BDR, has launched a competitive real-time bidding software program called – First Impression. In a conversation with Vice President of Platforms Nick Lynch, Tech Crunch learned that:

First Impression is the first real-time bidding platform that allows advertisers to buy inventory directly from publishers in the engage:BDR network, rather than just from ad exchanges. That means advertisers don’t have to worry that their ads are just going to end up running on some random website.

With access to the engage:BDR ad exchange traffic as part of the deal, First Impression users have the added benefit of a highly experienced display company that has a formidable list of clients that includes: Warner Brothers, Panasonic, DuPont, Dentyne, Bose, Caesars Palace and Live Nation.

First Impression users will have no worries regarding mobile media or online media buys. According to the press release for the launch of First Impression, it is the first RTB option with 3 layers of ad inventory that they have defined as:

First Layer – Exchange & remnant traffic. Advertisers will use this cheap pool of inventory to test and find their offers metrics.

Second Layer – Mid-tier inventory. Advertisers will be able to test their offers at scale with this level of inventory.

Third Layer – Premium Inventory. engage:BDR have integrated its above the fold, first impression inventory into First Impression’s RTB solution. Advertisers will be able to buy engage:BDR’s channels exclusively on the First Impression platform