This past weekend, Gronk participated in the Kid’s Cancer Buzz-Off at Gillette Stadium for One Mission, both getting his head shaved and shaving the heads of others to help raise money to battle pediatric cancer.

We’ve never doubted that Gronk is a good guy, or that he’d help with stuff like this regardless, but we can’t help think that the team is making an extra effort to get him involved in events like this one to help repair his image. Thing is, we like his image.