How sjorda2 started their logo design journey

Company name

Overview

Formed in 2004, we are an international adventure sailing and travel company that provides a unique land and water active vacation experience to our customers.

Everyone is welcome to join us!

We sail, hike, and trek around the world. Our mission is to provide an adventure vacation experience that inspires the birth of the true explorers that we are while creating a greater understanding of the people and cultures of the world around us.
No tour buses here. We dive into the culture and sometimes literally into the sea off the back of the boat. But we also enjoy the nice things in life. Call us enthusiast. The boats we sail are 45 foot luxury catamarans with auto pilot, custom galleys, and air conditioners. We like great food, wines, parties, beaches, volcanoes, and hammocks. We are physically fit and ready to tackle the world.

Tell us a bit about who you are and the people you reach

Our target demographic:
Has at least a 4 year college degree
Is 35-55 years old
Prefers international travel over domestic travel
Is physically active; including sailing, cycling, running, hiking, swimming, and diving.
Loves to dance
Loves to chill
Has a high professional income.
We are trying to get more men involved.

Requirements

We desire to have a logo that looks good on a website, Facebook, t-shirt, hat, letter head, or email. Colorful, but not with to many colors.
Something that embodies, sailing, excitement, passion adventure, and exploration.
We love to laugh and have fun. So a logo should reflect that
Have fun with this.