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Hardly seems adequate that on the official launch date of The Food Matters Cookbook – that is, today – my “media schedule” includes no more than interviews with a radio station in St. Louis (live, 11:10 Eastern, KMOX’s Charlie Brennan Show, and Charlie is a pro) and a newspaper in Pittsburgh. But hey! Yesterday I talked with Paula Crossfield of Civil Eats, and appeared on LX New York. And tomorrow is Today, if you get my drift.

Potatoes and turkey are a good classic combo any time of the year, and this rich hash is a lot easier to prepare than Thanksgiving dinner. With the quick and full-flavored red wine glaze, it’s more interesting too. And if it’s not grilling season, you can always broil the turkey or use leftovers instead.

1. Put the wine, garlic, and thyme in a saucepan over medium-high heat. Bring the mixture to a boil, then adjust the heat so that it bubbles gently. Cook until the wine is reduced to a syrup, 15 to 20 minutes.

2. Meanwhile, prepare a grill to medium-high heat and put the rack about 4 inches from the fire; keep one part of the grill fairly cool for indirect cooking.

3. Drizzle the potatoes, turkey, and onion with oil and sprinkle with salt and pepper. Put everything on the cool side of the grill with the turkey skin side up. Cover the grill and cook, turning the pieces once or twice, until the potatoes are tender and the turkey is no longer pink, 25 to 30 minutes. Uncover the grill and move the potatoes and onion so they stay warm but don’t burn. Put the turkey over the hotter part of the fire and grill, turning occasionally, until it is browned on both sides and cooked through, 10 to 15 minutes more. (You can prepare everything up to this point a day ahead of time; just gently reheat the vegetables, turkey, and red wine glaze before assembling.)

4. Pull the turkey meat off the bone and roughly chop the potatoes and onion. Toss everything with the red wine syrup and chopped parsley. Serve hot or at room temperature.

Roasted Turkey Hash with Red Wine Glaze. Use sweet potatoes instead of Yukon Gold, and instead of preparing a grill, heat the oven to 375°F. Cut the potatoes and onion into cubes. Follow the recipe through Step 1. In Step 3 put the vegetables and turkey in a large roasting pan, drizzle with the oil, and season with salt and pepper. Roast, turning occasionally, until the turkey and vegetables are browned and cooked through, 45 to 50 minutes. Pick up the recipe again at Step 4.

I wake up and start the week with a lovely little review of Food Matters Cookbook on The Daily Beast: “Mark Bittman Will Teach You How to Eat” (you have to scroll to number 12), and then read a fascinating piece by George Monbiot (a personal hero, everyone should read this guy), in which he reviews a book called Meat: A Benign Extravagance (you have to scroll down past “Roundwood Timber Framing, no kidding). More on this as soon as I see the book.

Appearing live today on LX New York (which I’m sure you all watch routinely) at 5:40, and yes that is p.m. Looking forward to dinner tonight too, at a venue to be revealed tomorrow.

I’ve been eating like Food Matters – the title of The Food Matters Cookbook‘s predecessor – for more than three years. During that period I’ve met scores of people – and heard about hundreds of others – who’ve either come to similar diets on their own (it’s not that complicated, after all) or read Food Matters and been inspired by it to change their diets.

The result of my own and just about everyone else’s experiences (as well as most of the research studies that have been published in recent years), have confirmed the conclusion I reached in the first place: If you swap the basic proportions in your diet—increasing unprocessed fruits, vegetables, legumes, nuts, and whole grains—you’ll wind up losing weight and improving your overall health while also improving more difficult-to-measure situations like global warming, the environment in general, and animal welfare.

By some calculations, at least 80 percent of the calories most Americans eat come from food that is either animal based or highly processed. That leaves less than 20 percent that come from what we used to call natural or whole foods –meaning fruits, vegetables, whole grains, and legumes. We consume 200 pounds of meat per year (that’s about 8 ounces a day, twice the global average), 237 pounds of dairy, and 32 pounds of eggs. That’s more than 469 pounds of animal products per capita, over a pound a day.

A more-or-less traditional Sichuan preparation, creamy and delicious with soft-cooked eggplant, made crisp by the addition of sautéed shiitakes. Substitute green beans for the eggplant if you like.

1 /4cup peanut oil or neutral oil, like grapeseed or corn

1 cup sliced shiitake caps (reserve stems for stock or discard)

Salt and freshly ground black pepper

1 tablespoon chopped garlic

1 tablespoon peeled and minced fresh ginger (optional)

11/2 pounds eggplant, trimmed, cut into 11/2-inch chunks

1 tablespoon Chile Paste (optional)

1 /2 cup vegetable stock or water

2 tablespoons soy sauce

1 pound tofu, blotted dry and cut into 3/4-inch cubes

1 tablespoon dark sesame oil for garnish (optional)

Chopped fresh cilantro leaves for garnish (optional)

1 tablespoon toasted sesame seeds for garnish (optional)

2 tablespoons minced scallion for garnish (optional)

1. Put half the oil in a deep skillet or shallow saucepan over medium-high heat. When hot, add the shiitakes and some salt and pepper and cook, stirring occasionally, until the mushrooms are crisp, 5 to 10 minutes. Remove with a slotted spoon and set aside.

2. Add the remaining oil and, a few seconds later, the garlic and the ginger if you’re using it. As soon as it sizzles, add the eggplant. Cook, stirring every minute or so, until the eggplant browns, 5 to 10 minutes. Add the chile paste if you’re using it, along with the stock. Stir, scraping the bottom of the pan if necessary to release any stuck bits of eggplant. Cook until the eggplant is really tender, 10 to 15 minutes more, adding a little more liquid if necessary (unlikely, but not impossible).

3. Stir in the soy sauce and tofu and cook, stirring occasionally, until the tofu is heated through, about 5 minutes; stir in the reserved shiitakes and turn off the heat. Taste and adjust the seasoning, then garnish as you like and serve.

Firm plums are perfect here, but chicken tastes good with almost any fruit, so if plums aren’t available, try peaches, apples, pears, berries, or even tropical fruit. You can vary the nuts too (check out the variation).

1. Toss the plums with the vinegar in a large salad bowl. Cover and refrigerate for at least 15 minutes and up to 2 hours.

2. Meanwhile, put the almonds in a dry skillet over medium heat and toast, shaking the pan frequently, until they are aromatic and beginning to darken, 3 to 5 minutes. Remove from the heat and let cool.

3. Sprinkle the plums with salt and pepper and add the oregano, oil, celery, onion, and chicken; toss to combine. Taste and adjust the seasoning if necessary. (The salad can be made ahead to this point and refrigerated for up to an hour.) To serve, divide the greens evenly among 4 plates and top each with some of the plum-chicken mixture, or add the greens to the salad bowl and toss everything together. Garnish with the toasted almonds.

Fig Chicken Salad. Substitute fresh figs, quartered, for the plums and use hazelnuts instead of almonds.

Yesterday was the very unofficial launch of The Food Matters Cookbook. Phone interviews have begun in earnest (“Hello, Pittsburgh!”), and plans for two tv appearances for next week fell into place (“Today” will be Wednesday, probably 8.45am or thereabouts, and that’s as official as this launch will get).

Last night, however, I was honored to be given some kind of good guy award at the Let Us Eat Local event put on by JustFood. I don’t like sounding all gee-whiz, but it really was incredibly cool: a massive thunderstorm (which all but destroyed Brooklyn, evidently, and shook the NYT building as if World War I were happening down the block) left behind some heavy, humid air, but the atmosphere in the big tent at Water Taxi Beach was friendly, happy, and optimistic. I have been to literally scores of similarly organized events – chefs cook behind tables, put food on plates, people swarm and eat, etc. – but never one with better vibes.

Or better food. If there is a problem with these kinds of things, it’s that chefs feel obligated (or are guilt-tripped) to show up, and then put less than their best food forward, offering their and most easily and inexpensively produced food, thus making for a sad state of affairs.

This one was completely the opposite. At least half of the chefs were absolutely stoked, really psyched to demonstrate their commitment to local food and their ability to cook with it. I’m going to leave some people out, and I’m sorry, but special kudos to Northern Spy, Back Forty, Angelica, and Palo Santo (freshly made tortillas with fried fish and various relishes, simply perfect).

I did get an award, for doing what I’m not quite sure, but I was happy to speak, however briefly, to this crowd of committed people and their supporters. I said something like this, which is about as succinctly as I can put the message I’m going to be trying to get out there all Fall:

”Here’s why we need JustFood, and why it’s important to support this organization and others like it: If you believe in society, the banding together of humans for our common good, if you believe in our obligation to support and care for one another – not just our families or coreligionists or neighbors or compatriots but everyone – then you believe in the human right to eat food that is raised ethically.

“What does this mean? This means food that is grown – or raised – with respect – not only for the earth, but for the people who eat it and the people who work the land and tend the animals. That is sustainable and ethical food, which will also necessarily – and not unimportantly – be delicious food. That’s our goal.”

I said something too about the food kicking ass. Also got interviewed by NBC Niteside (sic), but I’m afraid to watch it.

There’s nothing new about couscous with tomatoes and, perhaps, herbs, served either cold as a salad or hot as a side dish. So I was a little surprised at my delight when I had a particularly delicious version the other day. I guess I was surprised mainly because this was at a private club in London, one of those leather-bound places that began to admit women as members only ten minutes (or fifteen years) ago. Clubs like this aren’t supposed to serve decent food, only excellent booze, including ancient Bordeaux at less-than-liquor-store prices. I won’t mention its name, because if I do a notice will appear on the bulletin board, beginning “Members are reminded….” Not that I’m a member, but one must play the game.

A noodle cake makes a fantastic side dish, snack, or base for a stir-fry, where it soaks up all of the savory juices. You don’t need much else to call this a meal, though a beer alongside wouldn’t hurt.

1. Cut the leaves from the stems of the bok choy. Trim the stems and cut them into 1-inch pieces; cut the leaves into bite-size pieces or ribbons. Rinse everything well.

2. Bring a large pot of water to a boil and salt it. Cook the noodles until tender but not mushy. Check them frequently: The time will vary from a minute or 2 for thin rice noodles, to 5 minutes for soba, or up to 12 minutes for wide brown rice noodles. Drain them and rinse with cold water. Toss the noodles with 1 tablespoon of the soy sauce and 1 teaspoon of the sesame oil.

3. Put 3 tablespoons of the vegetable oil in a large nonstick or cast-iron skillet over medium-high heat. When it’s hot, add the noodles and press down a bit. Cook, pressing down occasionally, until brown and crisp on the bottom (adjust the heat so the noodles brown but do not burn). Carefully put a large dish over the skillet and flip it to turn out the cake. Add a little more oil to the pan, swirl it around, and gently slide the cake off the plate and back into the skillet, uncooked side down, all in one piece. Brown the other side, then slide it onto a platter. (At this point you can cut the cake into 4 wedges, or wait and roughly break it apart after topping.)

4. Add the remaining 1 tablespoon oil to the skillet. Add the ginger, garlic, and chile and cook, stirring, until fragrant, about 1 minute. Add the bok choy stems, sprinkle with salt and pepper, and cook, stirring occasionally, until the stems just lose their crunch, about 3 minutes.

5. Add the shrimp to the pan along with the bok choy leaves, scallions, 2 tablespoons soy sauce, 1 teaspoon sesame oil, and 1/2 cup water. Cook, stirring occasionally, until most of the liquid evaporates and the stems are very tender, about 5 minutes. Taste and adjust the seasoning, adding more soy sauce if necessary. Serve the stir-fry over the noodle cake, topped with pea- nuts if you like.

I’ve been eating like Food Matters – the title of The Food Matters Cookbook‘s predecessor – for more than three years. During that period I’ve met scores of people – and heard about hundreds of others – who’ve either come to similar diets on their own (it’s not that complicated, after all) or read Food Matters and been inspired by it to change their diets.

The result of my own and just about everyone else’s experiences (as well as most of the research studies that have been published in recent years), have confirmed the conclusion I reached in the first place: If you swap the basic proportions in your diet—increasing unprocessed fruits, vegetables, legumes, nuts, and whole grains—you’ll wind up losing weight and improving your overall health while also improving more difficult-to-measure situations like global warming, the environment in general, and animal welfare.

By some calculations, at least 80 percent of the calories most Americans eat come from food that is either animal based or highly processed. That leaves less than 20 percent that come from what we used to call natural or whole foods –meaning fruits, vegetables, whole grains, and legumes. We consume 200 pounds of meat per year (that’s about 8 ounces a day, twice the global average), 237 pounds of dairy, and 32 pounds of eggs. That’s more than 469 pounds of animal products per capita, over a pound a day.