Great Ormond Street Hospital

Insight

Great Ormond Street Hospital Children's Charity (GOSHCC) raises money to enable the world leading hospital to provide first class healthcare and continue vital research into pioneering new treatments and cures for childhood illnesses.

Challenge

GOSHCC wanted increase online event fundraising by becoming one of the first charity's in the UK to utilise the new JustGiving API. The API would allow charity supporters who are registering to take part in a fundraising event to create their JustGiving donation page within the GOSHCC website. Historically, users would sign up to an event on the charity website and venture to JustGiving later on, which presented a dis-jointed journey and lower than ideal donation page creations.

Solutions

The first agency in the UK to use Just Giving’s new API technology, Avenue was able to plan and develop the solution, developed within the charity's existing Umbraco platform, integrating the online forms to allow users to register and create fundraising event pages directly within the GOSHCC website. The results fed back to the GOSHCC Raiser’s Edge CRM system. With the JustGiving visual identity co-existing with the charity’s branding, the user's journey was logical, even when returning users are returned to the JustGiving website to manage their event page as usual.

Results

Following launch, the website received an increase in customer engagement and user trust because of the increased fundraising avenues created for users. It also allowed GOSHCC to communicate and more closely track their fundraising efforts via JustGiving, which was a key objective.