Watson Personality Insights

What Personality Insights can do for your business

IBM® Watson™ Personality Insights enables applications to derive insights from social media, enterprise data or other digital communications. It uses linguistic analytics to infer individuals' intrinsic personality characteristics – including the “Big Five” personality traits, along with needs and values. It analyzes a variety of digital communications such as email, text messages, tweets and forum posts.

Personality Insights can infer consumption preferences based on the results of its analysis. For JavaScript Object Notation (JSON) content that is timestamped, it can also report temporal behavior.

Get detailed personality portraits

Use linguistic analytics to infer individuals' personality characteristics from digital communications such as email, blogs, tweets and forum posts.

Understand consumption preferences

Gain the ability to look at a user’s inclination to pursue different products, services and activities – including shopping, music, movies and more.