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China 2015: BRAND PROFILE | 25. Shuanghui

COMPANY Henan Shuanghui Investment and Development Company, Ltd.

BRAND VALUE US$ 2.7 Billion

YEAR-ON-YEAR CHANGE 2%

HEADQUARTERS Luohe

INDUSTRY Food and Dairy

YEAR FORMED 1969

Shuanghui deepened its integration with Smithfield Foods, the US pork producer that it combined with in September 2013. Along with developing a global brand strategy, areas of focus included:

Relying on Shuanghui’s local market knowledge to develop new products and widen distribution.

Adapting best practices to improve food safety and productivity, and streamlining processes to gain global efficiencies.

A subsidiary of international pork producer WH Group Ltd., which also owns Smithfield Foods, Henan Shuanghui Investment and Development Company, Ltd., was listed on the Shenzhen Stock Exchange in 1998.

Net income increased 30 percent to $356 million on revenue of $3.4 billion, a 4 percent rise, in the first half of 2014. For the full year 2013, net income rose 37 percent to $628 million on $7.3 billion in revenue, a 16 percent rise.