The Moto360 Sport comes with GPS and an outdoor-readable display, but fixed straps

But the story is not about specs here. It’s about design. There are two sizes, interchangeable straps, a “woman’s model” -same 42mm one, but with narrower, 16mm straps- and details such as the different location of the crown.

Motorola has clearly realized that customization pays off. It’s working for Apple, and it should help Motorola too. One year later we’ve got a smartwatch that doesn’t change that much on the inside, but wants to appeal more users with more design options. Not bad, but not that appealing either.