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See the 5 Finalists For Doritos' Crowdsourced Super Bowl Ads

Doritos Super Bowl Ads

"Goat 4 Sale"

"Road Chip"

"Fashionista Daddy"

"Express Checkout"

"Fetch"

"Doritos Girl" Ali Landry Announces This Year's Finalists

Ali Landry's 1998 Doritos Super Bowl Ad

It's that time of year again. While there have been drips and drabs of Super Bowl announcements over the past few weeks and months, the season has begun in earnest with the airing of Doritos' "Crash the Super Bowl" contest.

For the seventh year in a row, the PepsiCo brand is crowdsourcing its ads in the big game. After casting for entries from Oct. 8 to Nov. 16, the brand has settled on the five finalists above. Two of the ads — one chosen by the people and one by Doritos execs — will run during the Super Bowl. If the ad scores number one on USA Today's AdMeter, the ad's creator will get $1 million and the opportunity to work with Michael Bay on the next Transformers sequel, which is set to premiere in June 2014. (Second-place on AdMeter nets $600,000; third-place, $400,000.)

While three of the ads won't make the cut, the creators at least get a $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game.

What do you think? Which is the best and worst ad? Let us know in the comments.

Update: Doritos has also recruited Ali Landry, a.k.a. "The Doritos Girl" for a video announcing this year's Crash the Super Bowl contest finalists. Landry starred in a Super Bowl spot that aired 15 years ago that showed her impressing male admirers in a laundromat with her chip-eating abilities. Landry told Mashable that the 1998 ad was a life-altering experience: "It was so crazy because it did honestly change everything. My roommate at the time said 'After the ad you should change your phone number.' I just laughed. I didn't realize what a big deal it was. Landry's latest video plus the original Super Bowl spot are included below.

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