Jewelry PR

1. Organizing day-to-day PR with press:

– Adaptation and editing of press-releases in Russian / English / French / Italian language
– Mailing of press-releases, courier delivery of press-kits, special press gifts
– Organizing participation in jewellery & fashion shootings
- Placing of the brand news in the news sections
– Day-to-day communication with jewellery, fashion and news editors, fashion stylists
– Placing of the pieces images in jewellery & fashion stories and other special projects
- Negotiations with the leading glossy titles on special stories, themes, personalities, which can be of interest for editorial boards. Arranging exclusive articles.
– Individual appointments and interviews organization
- Arranging individual introductory visits to the stores / show-room for the leading news and fashion editors
– Developing of new editorial angles in order to attract the press
- Press follow-up, monitoring, PR & clippings report