Lamborghini

The Lamborghini is a famous luxury sport car, known for its stylishness and speed, which is built in small quantities in Italy.

Founded in 1963, there are only 130 dealers of this automobile in the world, and some of its value is attributable to its scarcity and perceived prestige.

The company began when a tractor maker wanted to compete with the Ferrari. As its website explains:[1]

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The history of ‘Lamborghini Automobili’ officially starts in 1963. Nevertheless, we must consider the far-off roots of this event, and they are the roots of Ferruccio Lamborghini. ... In the period following World War II, he founded his tractor factory, which he launched with energy and determination, creating a major point of reference in this industry. Other businesses followed, and he amassed his fortune at the perfect time, before his fiftieth birthday. By the early Sixties, Lamborghini was a powerful and successful man who knew exactly what he wanted, but when he said he would build a super sports car to compete with Ferrari, many people thought he was mad. Constructing that kind of car was viewed as an unexplainable extravagance, a hazardous leap in the dark, and something that would squander his fortune without ever turning a profit.