Facebook Content Series

Triaminic

Project Overview

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THE CHALLENGE:Find a way for a seasonal brand to create year-round engagement with customers and prospects. And we’re talking to moms of young kids, so good luck holding their attention!

THE SOLUTION:We went to where the moms are — Facebook — and launched a serialized campaign, with shareable, “snackable” posts each month of the year. We developed multiple themes that touched upon real situations moms can identify with, to build a year-round relationship despite a limited media budget.

THE RESULTS:In just the first 3 months we saw massive engagement from an easily distracted audience:• 200,000+ new fans• 46,000+ post likes• 1,800 total shares

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“The Culprit”

Using satire, we focus on the core of the problem to help parents fight illness. Each post has a germ-passing culprit who might get their kids sick.

“Cold Season Survival Tactics”

It’s you against the cold, and Triaminic is here to mold your family into a cold-fighting machine.