In my last post, I promised I would tell you how to raise your prices, even though you’re probably CHICKEN to do it.

I’ll actually get to that in my next post.

But first, I need to address some important questions I got from readers after my first couple of emails. Here they are:

• Why would I want to grow my business to $10MM? I make plenty of money now.
• I’ve been in business for 22 years and I’m only at $3 million—sounds like you’re selling magic beans.
• Nobody in this market does $10MM—I don’t think it’s even possible.

You can afford to do everything right in your business, and you have enough money to buy pretty much whatever you want.

How’s that for motivation?

But if you don’t want to run a $10MM company, that’s your business. Nobody’s putting a gun to your head to do so.

As for the “is it possible” question, it depends:

If you’re running a roofing company in Coffeyville, KS (shout-out to my 91-year old grandpa, population 10,295), you probably can’t do $10MM. There’s probably not $10MM total in the entire town including change in the couch cushions.

They have over 20% market share in 4 of the counties they service, including an astounding 37% market share in the county they’ve been in the longest.

And because they follow the 3-step formula (great products, high prices, TV advertising), they are the most expensive company in the area—by a long shot.

Don’t tell them it’s magic beans. It’s calculated; it’s systematic; it’s expected.
Do yourself a favor. Don’t let anyone else define you. You can do whatever you want. And if that includes growing your remodeling or home services company to $10MM in sales, then go for it.