The three owners of Cutlip, a multimedia and design firm with a home-based office in Weymouth and a photo studio in Rockland, aspire to become one of the leading design studios in Massachusetts.

Staff Reporter

Bold, memorable and modern. That’s Cutlip in a nutshell, according to its owners.

A multimedia and design firm with a home-based office in Weymouth and a photo studio in Rockland, Cutlip is owned by Charlie Robinson, born and raised in Weymouth; his wife, Corey Ritch from Sandwich; and their friend Brian Doneghey from Abington.

Providing design, photo and video services to clients ranging from small businesses to corporations, Cutlip has been in business in Weymouth’s Columbian Square since 2008.

What began as an entrepreneurial creative collaboration between three individuals has grown into an evolving graphic design agency.

Part of being entrepreneurial is reinventing the business to meet or anticipate market needs, and that’s what the trio is doing today, with a rebranding outreach, a new website and imaging, and a creative pricing structure.

Robinson, Ritch and Doneghey, all of whom have backgrounds in graphic design, used money from their part-time and freelance jobs to start the company.

They initially worked on their own software and computers. Cameras and lighting equipment were purchased out-of-pocket.

After the initial bulk purchase, Cutlip has been able to fund software upgrades and other purchasing.

The agency is small, but that’s one of the primary reasons the trio thinks it’s been successful.

Cutlip’s clients “don’t have to deal with a project manager along with a bunch of other people,” Robinson said. “Our size makes us much more personable.”

The trio said Cutlip has made adjustments as new technology has been introduced.

“Websites used to be so static,” Robinson said. “There was a lot of flash (software technology used to develop interactive websites), so our company has evolved because we’re now designing for current technology and trends. Our sites and designs are responsive on different devices, like mobile and tablets.”

And Cutlip has developed four websites for itself since 2008.

It just completed a rebranding of its current website, a project that began six months ago to give Cutlip a fresh, new look.

“One way to describe our brand is that we’re experts,” Ritch said. “But it’s more than that: we want to communicate who we are in a professional way.”

“But still keep it playful,” Donaghey added.

It’s that creative, personal and professional vision that Cutlip uses in its branding strategies.

The new website presents images of an owl, a bear and sasquatch, representing the trio’s animal alter-egos.

“We like nature, so we wanted to incorporate that natural element into our brand, and do it in a sophisticated way,” Ritch said.

Cutlip also wanted to incorporate project-related customization into its pricing, and it offers payment plans.