PPV Advertising Simplified

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Pay per view advertising is interesting, in part, because you’re presentingoffers to a unique audience type. The people who’ll be viewing your adshave all agreed to download the PPV Company’s Adware. While you can’tread too much into this fact, it does have an impact on the way one shouldapproach the practice.What do you know about the audience for your ads? Obviously, you havesome idea about them based upon the search queries they’ll be making orthe URLs they’ll be visiting. You know something else, too. They agreed todownload the software that shows them your advertisements in exchangefor some inducement.Think about what that means about this particular audience, compared toother audiences you may approach with different advertising strategies.