The luxury automaker says it strategically placed its new store in the centre of Toronto’s business district, overlooking the Don Valley Parkway.

Lamborghini now has five dealerships nationwide. Its annual sales have grown in six consecutive years, and sales through the first five months of 2018 are up 5.6 per cent.

The automaker said in statement that Canada continues to yield record sales.

“We are seeing an increased appetite for super luxury vehicles in Canada and are laying the groundwork for the arrival of the Urus SUV in dealerships late summer,” said Alessandro Farmeschi, Lamborghini CEO of the Americas Region, Automobili Lamborghini. “With the expanding audience, it was crucial for the brand to be strategically situated and well represented in the hub of Toronto’s metro area.”

The new showroom design includes a designated area for Lamborghini’s Ad Personam, a customization program for the Huracán and Aventador, giving customers the chance to create their own personal Lamborghini. The store also includes retail space for Lamborghini accessories.

Lamborghini CEO Stefano Domenicali told Automotive News Canada in December 2017 that the new Urus utility “will be perfect for this market.” With the Urus, he expected annual Canadian sales to hit “400 by the end of 2019.”

Customers are expected to begin taking delivery of the new Lamborghini Urus across Canada late summer at a suggested retail price of CAD $232,000, excluding tax and shipping.