Share this idea

Selling Guns to Gandhi: The Art of Content Buy-In

Creating, managing and distributing useful, usable content on a regular basis is hard enough, but have you ever tried to sell it?

Agencies and in-house teams alike are having a hard time getting buy-in for meaningful content initiatives that provide tangible value for their target audience. All too often decision makers tie our hands, focusing too heavily on what competitors are doing instead of highlighting their unique value in a way that resonates with the people that matter most: Customers.

This panel aims to provide actionable tips, tactics and real world use cases for selling strategic content to the people who write the checks.