Trader Joe's is an American chain of grocery stores based in Monrovia, CA. Its parent company is the German food discounter chain ALDI.

Persona + User Story

Amanda is an executive assistant that lives with her cat and 2 roommates in Queens. She enjoys good coffee and doing crossfit on the weekends. She loves going to music venues and finding new artists to listen too.

GOALS:

Find balance with her schedule and personal life

NEEDS:

Natural ways to deal with her mental stress.

MOTIVATIONS:

To enjoy life and be successful. Experience great music shows and seeing her favorite musicians perform.

FRUSTRATIONS:

low people and bad coffee. Terrible music venues and wasting time.

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User Scenario

Amanda loves food and enjoys going shopping. In the evening, while trying to relax, she and stumbles on a mental health and food fact from Trader Joe's while scrolling through her Instagram feed. Driven by curiosity, she clicks on the ad and lands on the homepage (1) which gives her a general overview and encourages her to create her own journal. She gets curious and decides to learn more about Trader Joe’s mission (2) and eventually decides to sign up (3), and to create her own Mental Nutrition Journal (4). Amanda answers the questionnaires (5,6,7) to discover more about herself, and she gets surprised by the results (8). In the next step, she reads along the list of suggested products (9) for her lifestyle. She decides to research more about mental health (10) and general eating habits (11) that will affect her lifestyle positively.