Guides and eBooks

Written by experts and trusted by entrepreneurs, our guides are designed to help you understand the fundraising process.

The 8 SaaS Metrics that Matter

Take a close look at the most common metrics used in the SaaS industry to demonstrate revenue potential to investors. You’ll learn how to calculate each metric and why these key indicators are the first thing an investor wants to see.

Raising Capital for Tech Startups

How to Choose the Best Funding Path for Your Startup

Venture capital isn’t right for every company—but neither is revenue-based financing. This guide will help you decide what kind of capital to raise, when to raise it, and what you need to give up to get it.

Learn which companies are right for VC and which are not, along with a rundown of alternative financing options and their pros and cons. Originally published as a chapter of the New York Stock Exchange’s book “The Entrepreneur’s Roadmap: From Concept to IPO.”