Performing a Social Media Audit

The above sounds so easy, no? Well, it can be but only if you do it all the time. If the only thing you are doing while managing a, or several, social media account(s) for your business is posting or tweeting and failing to constantly be keeping an eye on metrics and the competition then you might be in for a rude awakening when your web traffic doesn’t grow, or you’re not getting as many conversions, or the conversation stops.

So what do you need to do? I’m in the camp of constant monitoring of everything. Ask anyone I have recently worked with and they’d say if someone mentioned metrics or being able to show an ROI for a marketing related activity then “I knew Linda would be happy.” But it’s true! It’s so difficult to prove the point of marketing. It’s a lot of gobeldygook and “awareness” and “impressions.” But luckily, in this day and age you can even measure PR!