Archive for the ‘360i’ tag

Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience.

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.

Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.

With over 8.2 million impressions, the campaign and gallery event was a successful celebration of Canon’s passion for imaging, and confidence in their flagship camera.

Our sister agency within the Dentsu Aegis Network, digital marketing powerhouse 360i, sent a few of their own down to SXSW Interactive for a look around. Check out their favorite experience below:

For SXSW Interactive 2016, we sent a few 360i’ers to Austin, Texas to be our eyes and ears on-the-ground at the festival. While attending sessions, brand activations and parties, they found inspiration in some unlikely places. We asked them to share their some of their most memorable experiences to-date, and now we’re sharing these with you:

Meet Marvin!

Shalini Agrawal, Media Supervisor at 360i:

“The IBM Cognitive Studio allowed us to experience first-hand how Watson, and other computing technologies, can learn from a variety of inputs that we give. By creating a few select questions for each entrant to answer, IBM was able to create a custom experience tailored to each guest’s preferences. I also enjoyed a simple game of ‘Rock, Paper, Scissors’ with Marvin, one of IBM’s other robots. Each guest was invited to play with Marvin until one of them – the human or the robot – won three times. While people were playing, a screen showed the different patterns of each player and how Marvin was learning and deciding which move to make next. Most of the time, Marvin ended up coming out on top.”

The Mr. Robot experience was impossible not to share

Katya Kotlyar, Strategist at 360i:

“It’s hard to stand out at SXSW when there’s so much going on. But USA Network’s Mr. Robot (client) is winning the visibility game by re-creating part of a key location from the show – Coney Island theme park – designed in the theme of the show. The space is luring Superfans like me with a giant Ferris wheel and cool activities related to the show’s plot. Overall, the trend of creating shareable content opportunities is felt throughout the conference, and our team is taking full advantage of the event marketing for the Instagram age.”

Marie Claire magazine hosted Ilana Glazer and Abbi Jacobson, co-creators and writers of the new hot show ‘Broad City’

Maria Loida, Senior Social Publicist at 360i:

“Marie Claire magazine hosted Ilana Glazer and Abbi Jacobson, co-creators and writers of the new hot show ‘Broad City’ on Comedy Central, to share their creative process, the latest on Season 3, and generally more behind-the-scenes dirt on our favorite it-funny girls. Besides being extremely cool and collected (to be expected), they dished on upcoming guest appearances (i.e. Hillary Clinton, Amy Poehler, and their own moms in episodes to come), their relationship, funny takes and career challenges. They left the audience with many takeaways, but my favorite was this: ‘We met at Upright Citizens Brigade, which is where we got our start, and we tried so hard to be put in a ‘track,’ but we couldn’t get in. Literally, they wouldn’t cast us. So we just said, ‘F* it, we’re making our own web series anyways.’ And now we have Broad City.’”

Juliette Leavey, Social Strategist at 360i:

“Part of the fun of SXSW is exploring between panels – stumbling on the best taco truck with no line, or running into an entertainment activation that’s giving away cool swag – which is exactly what happened when I wandered into this art installation that was built to showcase the importance of environmentalism and how we can all contribute to keeping this planet a beautiful place to live. The abstract art pieces worked together to tell how valuable technology can be in changing our eco-footprint and undoing any damage we’ve done. And, at the most basic level, abstract pieces like this one are enough to appeal to the ‘Ooh, shiny!’ mentality in all of us.”

Find out what else is catching our ambassadors’ attention on Twitter where they are sharing updates using the hashtag #SX360i.