Andrew Demetriou yesterday announced his retirement at the end of the 2014 season after 11 years at the helm of the AFL. The announcement was made at a set-piece press conference presided over by AFL Commission…

The Essendon supplements scandal that has enveloped the current AFL season has created the narrative of villains and heroes. Is it a sports marketers’ dream?
AAP/Julian SmithAugust 30, 2013

This season, some sports commentators and footy fans have argued that the investigation into the supplements regime at Essendon has brought the club, the AFL and “the code” to their knees. From a branding…

Optus may be offering a great service to customers, but is it right?
AAP Image/Dave HuntFebruary 28, 2012

Telecommunications company Optus lost its bid to gag AFL boss, Andrew Demetriou from speaking out against its “TV Now” service, which allows customers to watch AFL or NRL broadcasts near live. Demetriou…