CTV rebrands Razer as MTV2

Music and over-the-top attitude for the 12-24 demo - that's what's in store for the channel formerly known as Razer.

CTVglobemedia’s Much MTV Group is rebranding Razer as MTV2, with Friday, August 1 at 1 pm set as the new channel’s official launch date. The net is open to launching with specific advertising partners; for a minimum media investment, a prospective launch partner would receive customized on-air billboards.

Targeting viewers aged 12-24, the revamped channel will launch with a new hour-long music video show and plans to focus on stunts and pranks, extreme sports, live concerts, comedy, music videos and animation.

Much MTV Group SVP/GM Brad Schwartz calls MTV2 a ‘fantastically gross, over-sexed, over-the-top, loud television that’s hyper-targeted to a spirited young audience. We are Canada’s youth experts, and we’re going to keep launching new, niche and exciting ways to engage them.’

A highlight reel of MTV2 series is live at a teaser website (mtv2.ca). The net plans to announce further details about the programming lineup and subscriptions in the coming weeks.