Friday, August 4, 2017

RIP, NASCAR Part 1

NASCAR, as we knew and loved it, is dead and is not coming back. Once you realize that fact, it is easier to understand what their owners are doing. The brain trust at NASCAR realize their time is up and are planning the exit strategy best for them.

With that in mind, they really have no interest in spending time and money on "saving" NASCAR. They are actually helping their stakeholders by not trying to make NASCAR great again. Currently they are squeezing the last few dollars out of the last big TV contract they will ever see. The next TV deal will likely be the last for NASCAR as we know it. The only play NASCAR has after that contract is to be bought out by a TV network, or internet entity desperate for content. What's left of the France family ownership is betting on that final payday to sail off into the sunset.