Although a recent study by Bluecore and NAPCO Research found that consumers find email to be the preferred and most personal channel to receive communications from brands, this only tells us part [...]

Today’s customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources – standing out in the market is [...]

To help you reach and engage a wider audience, here is The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram [...]

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