Carbon Footprints Archive

Pardon me if my figures are not bang on, for I am neither an expert in steel, nor an economist with a major in statistics. I am an ad guy and the figures that I quote are NOT to flaunt my knowledge, but to underscore basic points that have occurred to me as an advertising

This Earth Day, we are facing a turning point in human history: 2016 was the warmest year on record globally, and 2015 the warmest year before that. Now 2017 is heating up fast. If we stand by and do nothing, that threat –a future defined by melting glaciers, devastating droughts and a rapid loss of

Thought for the day

Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information.

Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world.