Hostess' Jacksonville Merita bakery.The company sold the Merita bread brand to Flowers… more

James Crichlow

Flowers Foods Inc. is poised to buy Merita and other bread brands owned by Hostess Brands Inc. for $360 million.

An unnamed source told Reuters that no other bidder stepped up to challenge Flowers’ stalking horse bid and — pending approval from a U.S. bankruptcy court judge — the bread brands, 20 bakeries and 38 depots will go to Flowers.