As Columbia Journalism School researcher Maxwell Foxman points out in a research paper, media companies could learn a lot from the game-playing approach that sites like BuzzFeed take towards their content Read more »

SnapChat has convinced media companies like CNN and Yahoo and Vice to be part of its new Discover feature, and they were easy to convince because of SnapChat’s 200M-plus millennial audience… Read more »

After leaving the Huffington Post, former CTO Paul Berry built a social-content management platform called RebelMouse to help media make their content more viral — and now RebelMouse wants to help… Read more »

Turning a media site into a massive, multibillion-dollar property reaching hundreds of millions of readers isn’t the only route to success any more — starting and running a niche or targeted… Read more »

According to a recent presentation, BuzzFeed reaches more millennial video viewers than most of the major U.S. television networks, and it gets five times as much traffic from social as it… Read more »