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Aptara

[Press Release] Aptara, the Digital Publishing Innovator, Now Offers End-to-End Content and Business Support Solutions for Information Providers Comprehensive Solutions Will Enable Enterprises to Monetize Content Assets and Measurably Improve Performance Company-Wide As Aptara celebrates its 25th year as an award-winning digital innovator in the publishing and training industries, it announced that it has...

This content was provided by Aptara. Historically, when all others are concentrating on lowering costs, quality wins. Publishers with a laser focus on improving the reader experience win over those focused on saving pennies per page. There is an appetite for quality enhanced ebooks at a premium (e.g. audio books, companions). But it’s not necessarily...

Join us Wednesday, April 23, 2014 at 12:00pm ET / 9:00AM PT / 5:00 PM GMT for a free webcast where you’ll learn concrete tactics for increasing book discoverability and boosting online sales. Ebooks may be prevalent, but their revenues aren’t. Now that everyone’s a “publisher,” competing for the same consumers in a vast online...

Join us Wednesday, March 12 at 1:00 PM ET / 10:00 AM PT / 6:00 PM GMT for a free webcast where you’ll learn about the latest opportunities in interactive digital educational content through the newly developed EDUPUB standards. Educational content is arguably more suited to interactive digital formats than any other type of...

Developing digital solutions for non-narrative content is still a challenge for publishers, according to experts taking part in a discussion of those issues at Digital Book World 2014 in New York this afternoon. That’s true despite significant technological advances. Nathan Myhrvold’s The Modernist Cuisine was one of Inkling Habitat’s big successes for the interactive...

Former RR Donnelley senior executive Bill Penders is now president of Aptara, a large digital publishing services firm owned by Indian business process outsourcing company iEnergizer. He succeeds Dev Ganesan, who will now assume the position of chairman of Aptara’s advisory board. A note from iEnergizer CEO Anil Agarwal: I am delighted to share...

Not long ago I got together online with Bret Freeman, Brett Sandusky, and Tony O’Donoghue to discuss the new tablet reality and how book publishers should take advantage of this fall’s surge in new tablet computers. We already know that even at this early stage, some 25 percent of all e-books are read on...

Publishers are making a killing on e-books because they cost nothing to produce, distribute and sell and are almost 100% pure profit. At least, that’s what many consumers think. But how much does it really cost to produce an e-book?