webranding

Marketing for eCommerce brand is becoming much more than just using social media tools. At the end of 2019, it is estimated that there will be 1.92 billion online buyers in the entire world. It’s a number that you simply can’t ignore. eCommerce is here to stay and grow by leaps and bounds. Coincidentally – you have no time to wait before launching a brand. The process has to be swift and painless, with you learning as much as you can learn from your competition. If you avoid the usual “growing pains” of launching an eCommerce brand, you will have … Continue Reading…

A lot of companies are trying their hands-on digital brand marketing with this arena, becoming quite affordable and uncomplicated. By availing of aspects such as mobile marketing, content, video, and social media, one can flourish their business and raise their rankings in Google searches with the least wastage of time, effort, and cost. So, how would you make your brand stand out from the crowd? Well, to know the tips and steps, stay glued to this write-up. 1. Learn to be Creative in Your Strategy of Communication Once being assured of owning a high-quality working product, devote a considerable amount … Continue Reading…

The success of any brand doesn’t only depend on quality products or service but a lot of factors. Logo design is one of those factors. It gives a brand a unique visual personality. From Target’s Bullseye to Nike’s Swoosh, you will find many logos becoming as sensational as the businesses they symbolize. More than 80% of marketers cite visuals being stronger than standalone content. There are more reasons than one why you should use a visual for banding. Visuals help brand irrespective of their size to communicate with their prospects. They help people identify a brand from its competitor. You … Continue Reading…

Social media has become an integral tool for marketing. The amount of social network users is so dramatic, that it’s not worth neglecting the opportunity to make use of it. In this article, I’m sharing 8 ways to boost your brand’s public awareness, regardless of the social media platform you work on. It will be of particular use for social media and digital marketers as well as those who are interested in how social media work in general. 1. Know your audience Before you start the promotional campaign, you should know your target audience. Learn more about the habits of those who might … Continue Reading…

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very … Continue Reading…

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, which will stand you in good stead for entrepreneur brand building. Here, it is important to mention that the tips … Continue Reading…

Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as a tee sponsorship at a charity golf outing or an elaborate grant of hundreds of thousands of dollars to sponsor … Continue Reading…

Congratulations; you’ve put a lot of thought into it, and you’re finally ready to put your company online. You’re not alone; plenty of small businesses in the United States and elsewhere realize the lucrative potential of e-commerce. However, a lot of companies still haven’t committed to representing their brand with a website. In fact, in 2015 only 28% of small businesses in the US were selling their products over the internet. The takeaway here should be obvious: put your business online now, and you’ll have something most SMEs in America don’t. Before you jump the gun though, it’s worth thinking … Continue Reading…

This article comprises of a number of different articles revolving around HTML 5 & CSS 3. This is the second in the series. The previous piece of writing was the introduction and was entitled: ‘HTML 5 & CSS 3: Provide Great Benefits in Future Web Design. HTML 5 spells an Online Revolution’ If you are new to this topic or would like a brief overview of the subject it is advised to skim through the introduction that accompanies this collection.