From the Archives in April 2012 – The search for truth brings us to where we are today. Again, it bears repeating Nothing substantial ever changed regarding factual evidence against George Zimmerman. Not since the original Sanford Police Department delivered their initial findings on March 5th, 2012.

The historical outline, the known truths, we now share, are a general understanding of the manipulative narratives, and agenda driven interests, formulated by a professional team and spearheaded by Benjamin Crump Esq.

On Tuesday February 28th after meeting with lead detective Serino, Tracy Martin contacted Benjamin Crump, from the law firm Parks and Crump. In turn Crump hired Sanford attorney Natalie Jackson. Subsequently by Monday March 5th, two days after Trayvon was laid to rest, a specific and intentional strategy to manufacture “media evidence” was created by Benjamin Crump and Natalie Jackson. That outline was then presented and sold by the hired Publicist Ryan Julison.

First, they created the outline of their victim “Trayvon Martin”. The goal in this phase was to portray a personality, and to construct a public image of Trayvon Martin to sell to the media. They needed to create the “hook” for interest. The construct itself need not be real, or even accurate; Indeed the outcome was far from the truth, it just needed to be the most marketable for the purpose of “brand imagery”.

They even went so far as to Trademark the Brand they were creating. Control was the key element, as they set about their sales pitches and storyline(s). Everything stemming after that March 5th, 2012 date was an outcome of their intentional desire to control the narrative and formulate the construct of Trayvon Martin and George Zimmerman.

Matt Lauer (left) Ryan Julison (right)

Who? Natalie Jackson and Benjamin Crump picked Ryan Julison , from Orlando based Julison Communications, to create the Trayvon “brand”, the Trayvon media ”image“, and plant the seeds for the upcoming storyline and media strategy.

But why Julison, and perhaps more importantly, and what were the prior associations with Julison that led to their decision?

At this point I must break the narrative and introduce the direct contact this site has now had with Ryan Julison. In early April 2012, we had outlined his connection and participation, but the “why” remained a question unanswered.

Within the prior networking connections to this lawsuit, and within the media consulting/advocacy, is where the outline of the Congressional Black Caucus and substantive race-dependent civil rights leaders such as Al Sharpton, Jesse Jackson, and the NAACP’s Ben Jealous are connected to Ryan Julison through Benjamin Crump and Natalie Jackson and the Pigford II Lawyer, Greg Francis. (more on that later).

In early research we shared the visible similarity between the Trayvon Martin narrative, the intended civil lawsuits stemming from the narrative, and the Pigford settlement.

In addition the Martin Lee Anderson case followed almost an identical path of narrative construction, public pressure and eventual lawsuit settlement. Indeed, many of the same names and faces are present, including the publicist Ryan Julison.

The primary purpose of the latter post was more of a curiosity about imaging, and specifically what case studies Julison was optically sharing on the site and unintentional visuals surrounding them. Keeping in mind that “media optics” are the Julison professional forté.

This is Ryan Julison, the operator of the website whose photos are being analyzed here. Obviously, I never usually comment in situations like these, but felt compelled to respond to provide some background.

I want to compliment the writer of this blog for the passion on display here. While we may disagree, you are to be commended for utilizing your First Amendment rights to the fullest. It is obvious that you have spent an abundance of your time researching and preparing this information.

Without going into too much detail, I wanted to provide some background that may help clear up some misconceptions. I am not an activist. I’m not even political. I’m just a simple PR guy who helps people communicate with the media. i also happen to often volunteer my efforts to help give the ‘little guy’ a voice. I am not making a dime on the Trayvon story.

By way of background, the photos you have referenced here come from my Case Studies section. The reason some of the people don’t look happy is because most of them are going through a traumatic situation. The man in the upper left corner is James Jones. He was arrested for going on his disabled daughter’s school bus and confronting her bullies. I volunteered to help him communicate and it became a pretty big story too. The photo directly below James is of an autistic boy and his stepmom. He was bullied badly and it was put on Facebook. Did that for free as well.

I agreed to help Trayvon’s family because they were simply grieving parents who wanted to do what they could to get justice for their son. I don’t think anybody ever thought this would reach the levels that it did.

It saddens me that this story has been so politicized.

I just wanted to help give a family, one that is certainly not dissimilar from millions of others around the country, a fighting chance when battling government bureaucracy.

Thanks for your time.

Ryan Julison

My response to the dropped comment by Julison was embarrassingly a little snarky; I was angry at how dismissive Mr. Julison seemed at the consequences to his actions:

….I’m just a simple PR guy who helps people communicate with the media. i also happen to often volunteer my efforts to help give the ‘little guy’ a voice…..

I said: Ryan, when you take a break from sewing sweaters for homeless kittens from the hairs on your hairbrush, you might want to update your website with this altruistic voluntary “simple PR guy” stuff. Because in your own words:

Even though we’re not in New York or LA, we know how to get your story in the hands of top-tier media, immediately. Over the past two decades, we have worked on countless national stories that have generated literally billions of global media impressions.

We have developed media relations strategies for a wide-range of complex issues involving including the very public default of a $675 million credit facility, the bankruptcy of two prominent luxury real estate communities, the unfortunate death of a high-profile celebrity’s child, multiple class-action lawsuits that affected thousands of homeowners and club members and many other instances where communicating was beyond challenging.

Defining a person supported and funded by, the NAACP, the CBC, by Jesse Jackson, Rev. Al Sharpton, Ben Jealous, Spike Lee, President Barack Obama (need I go on), as the “little guy” is laughable. Sorry, the readers of this site are NOT Today Show News consumers. It ain’t the “little guys” flying to LA for Rally’s, it ain’t the little guys quitting their jobs to become full-time leaches upon the image you created. It’s called opportunism and you are not going to be afforded detachment or plausible deniability. You are embedded in this one.

Nice spin selling though, but then again, that’s what you do. Professional obfuscation.

But when the truth comes out about how all parties, created and supported specifically BY YOU I might add, are shown to be manipulative liars and sellers of a false reality, the ridicule you will sense will turn your name into a verb.

“Don’t Julison Me bro”…. will be the equivalent of Joe Rice’s famous SOU faux-pas.

You have attached yourself to the image of your creation. Natalie Jackson and Benjamin Crump did not initiate a legal strategy for justice, they initiated a media strategy. You created it. Justice defined as civil lawsuits. “Show me the money”.

You, Ryan Julison, purposefully and with specific intent, sold to ABC and NBC a storyline of racism. Racism where no racism exists because it was part of your sales strategy. Do you know how many victims of physical violence YOU have created.

We are working your trail backwards to specifically identify your contacts, how you messaged, what was your pitch, and to what end was the storyline maliciously false, or intentionally uncorrected. You have a lot of blood on your hands for a “simple PR guy”, and there are multiple authors chomping at the storyline involving the media manipulation, you call PR.

I came on your site because I was amused that the haphazard website I had thrown together was getting such a thorough deconstruction (why are the white people smiling but none of the black people).

I do have paying clients, which is why I set up the website in the first place, but I volunteered for the family and will not make a penny off this case, regardless of what happens.

I am happy to share the initial media pitch and subsequent pitches with you, there is no reference made to race in them.

I came to your site in a respectful manner thinking it would perhaps be an opportunity to have a thoughtful dialogue. I was being too optimistic, it appears, because I was met with personal attacks and profanity.

For the record, I’m the only person on this site who has revealed their identity.

“Sundancecracker,” you have my email address, feel free to follow-up if you’d like more information.

I have nothing to hide.

After a few hours with no further comments by Mr. Julison we decided to take up his offer and contact him via e-mail. In short we offered him the opportunity to frame his position and outline his involvement directly in his own words. The response to our inquiry was a return e-mail from Mr. Julison with a request for us to call him directly on his cell phone.

We declined the offer for telephonic contact because in essence we perceived he was requesting a filter between him and the answers being sought by readers and those who had significant and specific questions.

In our followup response (via email) we outlined the difference between the “new media” and the “institutional media” as one of filtering. Why would it be better for people to read an interpretation, or our opinion, of his position, as opposed to his direct response in the format he already engaged upon? It just did not make sense.

Nor were we willing to become a part of the Ryan Julison story line. He could, as he can now, simply respond to the questions presented, in his own words and not worry about the words of a person interpreting his position. Alas, while he did confirm his continued readership of the questions and comments, he did not respond to the last email outlining our reason for declining to call him.

During research we identified Ryan Julison and his firm Julison Communications as being the media communications and Public Relations source for the Pigford Settlement. Some of you might be familiar with the Pigford V. Glickman lawsuit against the United States Department of Agriculture commonly referred to as Pigford, or Pigford II.

Essentially the Pigford Settlement was a determination by the Dept. Of Agriculture to settle discrimination lawsuits brought about by black farmers. However, as Lee Strantham has meticulously outlined the original lawsuit, while potentially justified at the time of filing, eventually evolved into a massive fraud by people who never engaged in farming at all.

Breitbart.com has an extensive research library filled with information about the fraud associated with Pigford claims. The entire Pigford story became a political hot potato for anyone who would deny blacks the opportunity for financial gain at the cost of taxpayers.

Indeed the Congressional Black Caucus and civil rights leaders, use the defensive shield of racism against anyone who would question the motivation of tens of thousands of claimants. This, despite the reality of the number of claimants being ridiculously out of touch with the actual number of black farmers who might have been affected.

At last mention there were over 38,000 individual black claimants seeking monetary awards from $50,000 to $250,000. This compares to DOA internal statistics that put the actual number of potentially affected farmers around 5,000.

But what is the DOA going to do? Deny a large contingent of dependent class Democrat supporting, and race sensitive voters, their place at the trough?

A massive class action lawsuit fraught with intentional fraud costing taxpayers over $2.2 BILLION to date from both Pigford and Pigford II settlements.

It appears this is where Mr. Julison gained association with a variety of institutional race based, and race baiting, black leaders. Indeed Mr. Julison appears quite proud of his association with such fraudulent endeavors as described in highly visible links proudly displayed upon his Facebook page:

On the same date (March 5th) that Ryan Julison was contacted to participate in the Trayvon Martin narrative he released the following press release on behalf of the settlement (pdf file)

In the interests of time, and sheer exhaustive text bordering on unreadable, we are going to have to summarize the tangled network of players upon this story line, and request your research upon your own. If we attempted to outline the entire construct of how each trail leads from one person to the next we would have a considerable volume on just these interconnected associations alone.

However, suffice to say that from central Florida in addition to the prior connections between Benjamin Crump and Daryl Parks via the Martin Lee Anderson Case, and Jesse Jackson along with Al Sharpton, the political tentacles are transparently obvious.

From the civil rights leaders Jackson and Sharpton, you draw a straight line to the Congressional Black Caucus and CBC member Corrine Brown from Florida’s 3rd district which includes Seminole and Orange Counties.

In addition to the Martin Lee Anderson case connecting Parks and Crump to Jesse Jackson and Al Sharpton, you find a deep connection to current U.S Attorney General Eric Holder via his civil rights affiliation spawned by marriage to Dr Sharon Malone. Malone’s sister (Holder’s sister-in-law) was Vivian Malone-Jones from civil rights fame in the Alabama “stand at the schoolhouse door” with Governor George Wallace.

Vivian Malone-Jones worked her entire career inside the Civil Rights division of the Department of Justice that her brother-in-law Eric Holder now heads. So when you hear Eric Holder say “my people” he’s not necessarily referring to blacks in the aggregate; he is specifically referring to “activist African-Americans” like Sharpton, Jackson, Jealous etc.; and as a consequence black civil rights attorney’s like Daryl Parks and Benjamin Crump and Natalie Jackson Esq.

Since Trayvon, a high school junior who wanted to be a pilot, was black and Zimmerman is white, Crump said race is “the 600 pound elephant in the room.”

Whoopsie… Eh, ya might not have wanted to be such a big fan of that one (above) Mr. Julison, it kinda crushes that whole “I never sold race” story you’re trying to hide behind. Hmmm ??? Yeah “check out this story” indeed.

ABC News has uncovered questionable police conduct in the investigation of the fatal shooting of an unarmed black teenager by a white neighborhood watch captain in Florida, including the alleged “correction” of at least one eyewitness’ account.

[…] Witnesses told ABC News a fist fight broke out and at one point Zimmerman, who outweighed Martin by more than 100 pounds, was on the ground and that Martin was on top.

Ryan, you “worked with Matt Gutman on this story” March 12th? Seriously Mr. Julison? I mean really? You should have scrubbed your tracks a little better. Your “plausible deniability” meter needle is in the red.

You are so far into this racist narrative, the light from outside of racism’s existence could never reach you.

Everyone needs to read the entire article linked above, ALL OF IT, and see exactly what Ryan Julison worked with Matt Gutman to create. It must have been Matt Gutman who was too lazy to actually look beyond the 2005 arrest report for 248 lb weight description.

Wasn’t Matt Gutman from ABC the “exclusive” guest for the mysterious DeeDee phone call conversation with Benjamin Crump? And spends a lot of time in Miami too, where the source of the original “doctored” 911 calls originated. Hmm funny that.

In addition wasn’t ABC and Matt Gutman, through his producer, Candace Smith, the “exclusive recipient” of the manipulated Sanford Police Station booking footage. And then again the “exclusive recipient” of the bloody head shot too. Hmmm.

Now that you know the reality in perspective, this video from the Today Show is a MUST WATCH. It was filmed on Saturday March 17th. The morning after the Trayvon Family and representatives met in the mayor’s office and listened to the tapes. Crump claims 3 eye witnesses etc. Just watch it.

The next day, late on Sunday the 18th was when Tracy supposedly discovered DeeDee via phone records.

MIAMI — Nearly three weeks after an unarmed teenager was killed in a small city north of Orlando, stirring an outcry, a few indisputable facts remain: the teenager, who was black, was carrying nothing but a bag of Skittles, some money and a can of iced tea when he was shot. The neighborhood crime watch volunteer who got out of his car and shot him is white and Hispanic. He has not been arrested and is claiming self-defense.

Whoopsie, there you go bragging again, “Worked with the New York Times on this story”… So now we know it was Ryan Julison and New York Times Lizette Alvarez who created the new ethnicity “White and Hispanic“.

Are you sure you want to stick to your story about not creating the racist narrative Mr. Julison? Really? This is kind of embarrassing to be so easy to point out. Moving on…..

Wow, Mr. Julison you sound pretty proud of this one. …”Doesn’t get much bigger than that“.

Trayvon Martin, a 17-year-old student, was shot last month as he walked home one night with a snack in hand. His killing has stirred national outrageand protests because there is evidence he called out in alarm over his cellphone as the armed stranger closely pursued him. At the same time, George Zimmerman, the shooter, was on the phone with a police dispatcher, who told him, “We don’t need you to do that.”

This follows the March 20th 11:30am Major Press conference Benjamin Crump held where he announced DeeDee, and a whole bunch of other now dismissed, and deconstructed, nonsense. It seems odd to see Mr. Julison sharing on his Facebook page how proud he is of the false narrative being on display in the New York Times.

So after President Obama spoke, and Ryan Julison finished bragging about the thousands of calls to elevate a prideful self image, he stopped linking the famous outcomes to his Facebook page.

Must be ‘mission accomplished’, huh?

I was going to introduce even more substantive information and link connections between Ryan Julison, Matt Gutman, ABC, CBS, NBC et al, mostly from the South East offices of institutional media sources to show how specifically intentional the selling of a racist narrative was.

However, …. there really is no point. As you can see from Ryan Julison’s own words, he “worked with” the media, “organized” the plan, and “coordinated” the efforts, of the entire Trayvon Martin VS. George Zimmerman narrative.

Within the articles he specifically cites, values, and considers as best reflective examples of his efforts, his agenda is clear, evident, without doubt and certain.

One only has to look at his own words and his own construction. HIS, no-one else’s interpretation of it, his very own. To look back now and see Mr. Julison’s recent attempt at distancing himself from the consequences of the very narrative he bragged about creating, is, well, you decide….

And while you are deciding let me remind you of the consequences again.

62 Responses to How and Why The Media Got It So Wrong – The Zimmerman Case – Packaged and Sold By Ryan Julison, Benjamin Crump, Natalie Jackson

U R a Genius Sundance. Thank you for your dedication.
I have 2 questions for anyone:
1. Why is everyone saying traydad identified the body the next day on the 27th, ie in RJ saying on the stand she found out at school on Monday the 27th, (not right she couldn’t have) when the autopsy report clearly states he was not identified until the morning of the 28th by dad of the year by fax photo. (See autopsy report- TM was a john doe on the 27th during the autopsy and when most paperwork was done) edited on the 28th w/corrections.
2. The $40 supposedly on TM-no where in any of the autopsy reports does it state he had $40 on him or that the police reported that he did…( I might be missing this and is noted elsewhere). But the autopsy report lists personal effects on him and what police have. No bills and .10 in change is what is listed (at 7-11 it looks like he did not have $40 when he bought the juice & skittles-he paid for that stuff with $1’s & change keeping $2 for his blunt/stooges) Where did the $40 come from? IMO Possible drug transaction w/stooges?
Just curious about inconsistencies.

Bottom feeder: one that feeds low on the food chain; a scavenger; an opportunist who profits from the misfortunes of others; a low or despicable person. ~ thefreedictionary.com

Propaganda had such a negative connotation after WWII that it became known as “Public Relations”

Edward Bernays felt this manipulation [PROPAGANDA] was necessary in society, which he regarded as irrational and dangerous as a result of the ‘herd instinct’ that WilfredTrotter had described after studying flocks of sheep and packs of wolves among other animals. ~ Wikipedia

“If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits.”
~ Edward Bernays

Michellc –
The reason is this. As soon as they agree that Mr. Martin was a THUG, the person is “jumped on” as a “Uncle Tom”, or an “Oreo”. It is hard then to speak the truth – that there are Black Tugs – as was Trayvon. Yes he was a cute nice kid – at age 10 to 12. But people do change. Further, there are Hispanic Thugs, and White Thugs – color does not matter.

This young man is precisely the leadership the black community needs. Racists like Sharpton, Jackson, et.al., have poisoned the well far too long. Blacks have much to offer the world and the proof of that truth is their achievements in many fields of activity that require hard work, discipline and judgement. What’s holding them, and everyone else, back is their political leadership (CBC) and the racist civil rights legacy perpetrators.

Look, the media didn’t just get it wrong because they were spoon fed some crazy propaganda by the scheme team. They consistently, intentionally and actively get it wrong because they want to project a world view that fits nicely within their own, and their world view is absolutely tainted with the Marxist ideas of anti white domination that they appeased their college Sociology professor with when they wrote their paper while attaining their journalism degree.

It is not within their ability to think it is possible that conservative folk can’t not hate minorities and gays. It bewilders them to realize that we don;t hate gays and minorities and that we too probably have a gay cousin or brother that we love dearly or that we might have minority friends, spouses and co-workers that we love.

You see, by projecting the world view that their conservative nemesis is all bad 24/7 and if conservatives are bad then they must be good. This is how they can stand living with their vile and slovenly selves.

It’s worse than that, GZ was a registered Democrat. They decided to eat their current poster child (Hispanic Democrat) in a very public way. I hope one day that Democrats that vote without facts get that they don’t matter at all to other Democrats when it doesn’t fit the proper narrative. However I doubt a massive amount of Democrats will ever get a clue, especially with this current stranglehold on the mainstream media by extreme far left.

Yeah, but you have to admit that if GZ’s name had been Jorge Juan Zavalas, there would have been no team o’ scheming.

The fact that his sir name is of Germanic origin is what allowed this seed to germinate causing the media to jump all over this before they even learned that he was Hispanic. Oh, how they wish George was a blue eyed Bubba and a registered conservative, former Marine, NRA member.

People need to be held accountable, and frankly that’s one of the biggest problems we have today in America…people like Sharpton, Jackson, Obama, Holder…there is no accountability…there is no penalty for being a top tier crook. How is it that we can have a president that hides his entire life history, issues a fraudulent birth certificate, thumbs his nose to existing laws, and yet is rewarded with being re-elected and basically untouchable? Perhaps this trial is what was needed for George in order to truly expose the truth. I won’t be holding my breath for any apologies, and I don’t expect to see anyone be jailed of sued by any of this.

You made a HUGE omission in your list of individuals who need to be held accountable: Angela Corey.

Based on the testimony of Rachel Jeantel, Angela Corey MUST face investigation by an independent counsel for the clear ethical violations that her office made in conducting the re-investigation of the incident. Furthermore, Corey should be brought before the Florida Bar to be held accountable for such violations (hopefully this will result in her disbarment). Finally, Angela Corey should and potentially could face an impeachment inquiry by the Florida legislature as she is unfit for office. Personally, I believe that if there are any “issues” resulting from potential public reaction to the verdict then Angela Corey should be held personally responsible.

The most serious crime of Angela Corey – was to CANCELL the Grand Jury. They would have turned in a “No Bill” – and that would have prevented this FARCE – before it got started. But she had the power to kick Wolfinger off the case.

From a superficial point of view, the most serious crime by Angela Corey is her appearance at the press conference announcing charges– the excessive use of the awful, gaudy jewelry (who wears that much “gold”– if it is real — to a press conference?) and her makeup that could only be in tribute to a drag queen performing as Cleopatra. Her only justification for that abominable appearance would be if Stevie Wonder was her stylist and did her makeup. YUCK! She makes my skin crawl.

Thanks. I’m glad you enjoyed my take on “Coreypotamous” and got the snarkiness.

Before the charges were announced, like many of you, I had questions based on things reported that didn’t add up (it was amazing how very early on a simple Google search answered many of those questions, answers never mentioned in the MSM…)

As a native NYer whenever that awful “Rev” Al gets involved, major red flags go up on my radar.

When the contestant who finished in last place at the drag show’s Cleopatra night (she would have finished 2nd to last but the green marks on her skin from the fake gold solidified her finishing last…) came forward to announce the charges and made it all about her; shenanigans were crystal clear if one did their research.

“You made a HUGE omission in your list of individuals…”
You’re absolutely correct, except I was only giving a few examples. Yes, Corey, Bondi…even the Governor is involved in this crap. Any yes, Corey removed the option of a grand jury because she knew what the outcome would be. I just don’t think there are enough people like us do remove and punish these creeps.

You have to wonder if Corey trumped up the charges against Zimmerman because it would solidify her re-election in 2012.

Think about it:

11 April 2012: Angela Corey makes a spectacle of herself by filing charges against Zimmerman while the whole world is watching.

20 April 2012: The final day one can file Qualifying Requirements with the Florida Division of Elections to declare themselves a candidate for office.

The only person in any party to file their Qualifying Requirements with the Florida Division of Elections prior to the deadline: Republican Angela Corey

20 April 2012: Corey will be the only candidate on the ballot for the office of state attorney for the 4th judicial circuit.

6 November 2012: Corey is re-elected.

If Corey had followed a different path in the Zimmerman investigation and failed to charge him for the death of Trayvon Martin, the Florida Division of Elections would have been flooded with Qualifying Requirements from a plethora candidates to challenge Corey.

(I could have sworn I left a post up here earlier…oh well). Look, TM/s dream team is guilty of RICO, both criminal and civil. Z needs to sue all the law firms for 100 million dollars, and the dream team needs to be driven out of the business of being vultures on black racist cases, especially those with no merit. ALSO, how ironic Z was handing out flyers for the poor homeless guy that gets beat to smithereens by the son of a lieutenant in the Sanford Police dept….the ONLY white/Hispanic guy in the community handing out flyers, attending meetings and pissing off the Sanford police dept….and when HE needs help, does the black community lift one finger to help him? No one helps him except…..drum roll….the Sanford Police dept. Maybe Z will learn a lesson here.

Julison has blood on his hands. Will he suffer, as did Lady Mabeth, as she wandered around late at night, hallucinating from the weight of her guilt?:

Out, damn’d spot! out, I say!—One; two: why, then
’tis time to do’t.—Hell is murky.—Fie, my lord, fie, a soldier, and
afeard? What need we fear who knows it, when none can call our
pow’r to accompt?—Yet who would have thought the old man to
have had so much blood in him?

“Will he suffer, as did Lady Mabeth, as she wandered around late at night, hallucinating from the weight of her guilt?” No, because losers like him have no conscience therefore can have no guilt. May he rot …

Two cases for the Sundance channel I would recommend would be The Central Park Five (recently revived by Ken Burns just in time for the BGI Law Suit) and the Al Durah
affair (already to far gone legally but not for a good dose of sunlight. So much to do, its hard to keep up.