Ted Takes to the Skies From Los Angeles

26th Mar 2004

Ted, the new low-fare service from United, began flying from Los Angeles
today, with flights between LAX and Las Vegas. Ted will offer Los
Angeles-area travelers seven daily roundtrips to Las Vegas by the end of
this month. In addition to the LAX/Las Vegas route, Ted offers service from Denver to
Las Vegas, Reno, New Orleans Tampa, Orlando, Phoenix and Ft. Lauderdale;
between San Francisco and Phoenix; and between San Francisco and Las
Vegas. Beginning April 7, Ted will offer service from Washington-Dulles to
Las Vegas, Ft. Lauderdale, Tampa and Orlando. Ted also recently announced
new service beginning May 24 from Chicago/O’Hare to Tampa, Orlando, Ft.
Lauderdale, Phoenix and Las Vegas.

“This is an exciting day for Ted as we expand our service to include Los
Angeles to Las Vegas—a very popular leisure market,” said Sean Donohue,
vice president of Ted. “We are very pleased to add LAX to our Ted routes
in Southern California, building on the service we launched last month
from Ontario, California.”

The relaxed and friendly Ted experience combines low fares with
outstanding service. In addition to more simplified, low fares, Ted offers
pre-assigned seats and exclusive onboard entertainment, dubbed
“Tedevision” and “Tedtunes.” Tedevision features a variety of programming
in keeping with Ted’s relaxed personality, including hit television shows
such as Friends, Scrubs, and My Wife and Kids; music videos from chart
toppers Jason Mraz, Coldplay and Liz Phair; and segments from Jay Leno,
Conan O’Brien and the Carson Daly show. Tedtunes features 15 channels of
music ranging from Latin, dance, club and easy listening to kids’ tunes.
Offering something for everyone, featured artists include Sarah McLachlan,
Seal, Martina McBride and Outkast.

In addition to complimentary beverage service, Ted’s favorite premium
beverages—Foster’s Lager and margaritas—and food items are available
for purchase on board. Ted customers on flights over two and a half hours
can enjoy food a-la-carte style from Bennigan’s On the Go, offering a
range of items including Salmon Caesar Salad, the County Cork Club
sandwich and Atkins Advantage bars for the carb conscious.

Ted also recently introduced TedClub, part of United’s award-winning
Mileage Plus program. TedClub members can earn and redeem miles in all the
same ways Mileage Plus members do, across all of United’s offerings—
United, United Express, Ted and Star Alliance.

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TedClub members also benefit from additional promotional offers tailored
to Ted markets. The latest TedClub promotional offers are available at
flyted.com. ——-