Today’s cigarette may yield considerable satisfaction to a smoker, although that satisfaction will likely pale in comparison to the disutility arising from that person’s lung cancer in the future. Likewise, today’s Big Mac and extra-large bag of potato chips may gratify the consumer but the long-term consequences—from obesity to diabetes to heart attacks—are unlikely to […]

What does Bob look like? … Bob who? … No, just Bob, any Bob. And while you are at it, what does Kirk look like? At first glance those questions appear absurd. How could anyone infer an unknown person’s looks from their name? Why would the average Bob look any different from the average Kirk? […]

What color is Wednesday? If the answer is obvious to you, you might have a form of synesthesia in which sequences such as numbers, days of the week, and months of the year are perceived as having colors (or else you might be from Thailand). Initially, one may well be skeptical on being told that […]

Conversations in Milan, Rome, or Madrid seem ever so much more animated and exciting than those polite chats over a tea cozy in Oxford, London, or Wetwang (Yorkshire). At least in part, this may reflect the greater physical rigor that denizens of the Mediterranean exhibit during their speech. As the New York Times put it: […]