RICHMOND HILL, ON, July 10, 2012 /CNW/ - Staples Canada is going full tilt with this year's back-to-school advertising campaign spanning both traditional advertising and online channels that enable consumers to share their back-to-school stories. Canada's largest office products company is rolling out amazing savings throughout the back-to-school season with countless school supplies at incredible value, ensuring that students have what they need for a successful school year.

A concept that parents know all too well, students "just can't get enough" school supplies -- the central message in Staples' ad campaign, previewed earlier this week (pictured). "Featuring the iconic 80s tune 'Just Can't Get Enough', the ad takes a whimsical look at how students go through school supplies - always needing to stock up on more," says Sandy Salmon, Director of Advertising for Staples Canada. The ad highlights how Staples' guaranteed savings help ensure that students never run out of supplies. The campaign consists of a variety of television spots including :30 and :15 second versions showcasing savings. The campaign will begin airing nationally starting July 30.

Staples is launching a four-week radio campaign aimed at mothers. The campaign will also leverage the "Just Can't Get Enough" theme, while advertising some of the amazing back-to-school deals. In addition, this year's ad campaign will feature a public service announcement to create awareness for Staples' community initiatives, most notably the 7 th annual School Supply Drive. Over the past six years, the campaign has raised more than $5,000,000 for students in need of classroom essentials. This year's campaign kicks off July 29 and is set to run until September 9. More information on the School Supply Drive can be found at http://www.staples.ca/community.

An Easy BTS Contest

Finally, building the perfect backpack is easy. Fans of the Staples Canada Facebook page will get a chance to electronically create their ideal backpack and win school supplies prize packs when the "Build Your Backpack" Facebook app launches later this month. Students will be encouraged to share both their creativity and their wishlists through the app, which will allow users to familiarize themselves with the products they desire prior to their back-to-school shopping. The app will go live on the Staples Canada Facebook page on August 1st.

About Staples Canada

Staples, Canada's largest office products company, is committed to providing Canadians with a wide choice of office services and products. Serving all types of business—from the small home office to large enterprise—Staples makes it easy for customers to operate their offices efficiently and affordably by offering an extensive selection of office supplies, technology, electronics and office furniture as well as business services, including computer repair and maintenance, and copy and print services. Operating as Bureau en Gros MC in the province of Quebec and Staples Canada in all other provinces, the company employs over 15,000 associates at 330+ stores and at their head office in Richmond Hill, Ontario. Ranked as one of Canada's top ten Canadian companies in Marketing Magazine's Marketing/Leger 2011 Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers the highest level of service, whether they choose to shop in-store, by catalogue or online. Staples Canada/Bureau en Gros also is invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit www.staples.ca for more information, or visit us on Facebook and Twitter.