writer. editor.

We don’t need to read Bleacher Report, and probably don’t; it’s easily ignored, and so there’s no reason to feel anything about it at all.

It’s just what it is, and Goldberg is just what he is. His site cracked the same code as About.com and other uselessness traffic-vortices, and in so doing made a couple of lucky cynics rich. The result of this mucks up the internet, chokes it with disingenuous noise and nonsense and sad, flat-affect platitudes and bullshit, which is not good but also have you seen the rest of our culture? Have you seen television? Heard the radio? Everything that has risen in a century of innovation is converging on the same PiggyPoopBalls jpeg. This is what happens when you leave the people who are best at making money — goony puffed-up babies like Bryan Goldberg and actual villains like our foremost television geniuses — in charge. But who else would be in charge, really?