Yes Indeed Hopes to Be More Than a Micro-Music Festival

Phil Peterson has his ear to the ground better than most people. The booking agent and promoter, who routes shows into Dean's, Notsuoh and AvantGarden through his AR*V Productions, deals with many of Houston's newer and more experimental acts, as well as his share of those it's difficult to imagine their ever playing venues much bigger.

That's not to say they don't deserve the exposure, of course, just that exposure can be a little hard to come by that far down in a scene's grass roots. But next Saturday Peterson and partner Jason Smith will supervise their second Yes Indeed festival, welcoming 30 performers in a host of genres to Last Concert Cafe, Houston House of Creeps and the Doctor's Office.

Peterson and Smith, bassist and vocalist in local indie-rockers Alkari, effectively pooled their contacts to assemble Yes Indeed's lineup. Familiar local names playing Yes Indeed 2013 include Electric Attitude, the Beans, Knights of the Fire Kingdom, Alkari (surprise), the Dead Revolt, Jealous Creatures, La Sien, PersephOne, FLCON FCKER and Shotgun Funeral. Meanwhile, out-of-towners like Austin's Quiet Company and the Murdocks, Beaumont's Purple and New Orleans' Naughty Professor expand Yes Indeed's scope by making it a regional event.

The two principals put on a version of Yes Indeed last year at Dean's and Notsuoh after working on previous events like Minkfest and Spring Forward at Jet Lounge and the Engine Room. But with Dean's closed for renovations after being sold (it will supposedly reopen soon as another club), Peterson and Smith decided to see what else was available. The suddenly hot "Warehouse District" just northeast of downtown seemed like a natural fit.

"I think it's brilliant," Peterson says of the area. "It's inexpensive places and an optimal situation. There's rooms there, there's equipment there. Someone might be living in one house and go record in another house, just for kicks. Then they might go to I guess it's 713 Studios that's also up there, and then have it mastered on that same block -- having lots of people touch it, and people with experience."

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Quiet Company at Warehouse Live in September 2012

Photo by Jody Perry

Yes Indeed has also tapped into a similar network online that may be just now appearing on many (older) people's radar, but is just a more technologically sophisticated version of the old DIY network between venues, agents and promoters, artists and media that existed two or three decades ago.

"Everybody can move very quickly and leave a very small footprint," outlines Peterson. "You have these touring bands who are coming through, and [promotion] is nothing but Internet radio and cassettes being handed over and 99-cent downloads. The whole band will be [living] out of one or two backpacks, and they can just network through the cities."

Peterson admits he and Smith are taking a risk by expanding Yes Indeed, but says he'll be happy if he sees 500 paid customers. To help defray expenses and keep tickets affordable, he's enlisted sponsors like Heights Vinyl and asked the festival's peformers to sell their own advance tickets (which are $10, or $15 the day of the event), as well as signing up vendors and soliciting in-kind donations of all sorts.

"Let's just put it this way, there's not gonna be a lot of money having to be spent for the first few hours of beer," laughs Peterson. "That'll be flowing nicely. You can't beat that."