"Google Sync was designed to allow access to Google Mail, Calendar and Contacts via the Microsoft Exchange ActiveSync protocol. With the recent launch of CardDAV, Google now offers similar access via IMAP, CalDAV and CardDAV, making it possible to build a seamless sync experience using open protocols. Starting January 30, 2013, consumers won't be able to set up new devices using Google Sync; however, existing Google Sync connections will continue to function." Others are free to implement the open protocols.