Foodspotting, a website and mobile app for finding and recommending dishes, not just restaurants. As the UX designer behind Foodspotting, Alexa sees herself as the "chief storyteller," responsible for capturing the imagination of her team, partners and investors through metaphors, mantras, user stories, sketches and detailed designs.

Joe defines the Airbnb experience. He is dedicated to creating an inspiring and effortless user experience through sharp, intuitive design, and crafts the product roadmap to make it so. Joe values products that simplify life and have a positive impact on the environment, and ensures that the company adheres to these tenets.

Braden Kowitz is a self-described product designer, prototyper, and storyteller. Currently a Design Partner at Google Ventures, a venture capital fund backed by Google, he advises startups on UX design and product development successfully in the market.