When it comes to looking for something you want to try—a new pasta dish, a new pair of shoes, a new table for your dining room—you really need to see it first. Humans are visual creatures. We use our eyes to decide if something looks good, or if it matches our style.

That’s the magic of Pinterest. Because everything’s visual, it’s easy to recognize an idea that appeals to your unique point of view. The second it catches your eye, you think, “That’s it!”

Pinterest is built for open-minded discovery. Just like when you’re out window-shopping. You see something that intrigues you, and you go inside. That’s how finding ideas on Pinterest should feel.