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Mon, 23 May 2016 11:33:55 +0000en-UShourly1https://wordpress.org/?v=4.9.477930505Setting Up A Successful E-Commerce Businesshttps://covetech.net/scranton-pa-custom-web-design-blog/setting-successful-e-commerce-business/
https://covetech.net/scranton-pa-custom-web-design-blog/setting-successful-e-commerce-business/#respondMon, 23 May 2016 11:32:46 +0000http://covetech.net/?p=619Post written by Anne Farrimond The internet is a dream come true for a lot of budding entrepreneurs. Being able to do business in cyberspace, whenever and from wherever, opens up an awful lot of options. Independent business people have been able to make a go of projects as diverse as blogwriting, counselling, and retail […]

The internet is a dream come true for a lot of budding entrepreneurs. Being able to do business in cyberspace, whenever and from wherever, opens up an awful lot of options. Independent business people have been able to make a go of projects as diverse as blogwriting, counselling, and retail from the comfort of their own homes. However, don’t be fooled into thinking that e-commerce is an easy ride. The internet gives with one hand, and takes away with the other. Sure, there are plenty of advantages to operating within cyberspace – but you’re also moving into a highly volatile and competitive market, in which the attention of customers is hard to catch, even harder to keep, and their limitless options mean you have to fight hard for their custom. If you want to build up a successful e-commerce business, you’re going to need to put in some legwork. Here are a few tips to get you started:

Research Your Product

This is pretty basic stuff. Chances are that you already know what you’re going to be selling if you’ve reached this page. However it’s worth repeating – and it’s worth reviewing your product. While e-commerce has major advantages in physical overheads etc, you do still have to have something tangible to sell at the end of the day. If your product overheads are greater than the business you can generate, you need to rethink your strategy. How will you know? Well, in all fairness, a lot of it is guesswork, risk, and confidence – but a little market research never hurts. Scout around the web to have a look at your main competitors. See how they market their products, and (if you can) check out web traffic to their pages. E-commerce can make market research trickier than it otherwise may have been, and clicks do not necessarily convert into sales, but things like Google listings and web traffic numbers can give a general indication of the interest they’re raising. If they’re getting lots of interest, have a look at how they’re doing it. If they’re not, it’s time to either re-evaluate your product, or come up with new ways of making it into a saleable prospect.

Write A Business Plan

It sounds arduous and unnecessary for something as potentially ephemeral and small-scale as an e-commerce venture, but writing a business plan really will help you. If you’re angling for a business loan, or looking to attract either partners or investment, a well thought-out business plan is an essential. Even if you’re not, writing a business plan will help you to coalesce your ideas and set out your strategies. Business plans are great for getting things clear in your own head. You may even find yourself encountering and thinking up ways to deal with unexpected issues as you write your business plan – so it’s well worth doing!

Get To Grips With SEO

In the internet age, things like picking names and logos are more complex than they used to be. In order to really hit upon something effective, you need to take the time to research the ever-changing world of SEO. You want a name and keywords which will bump your e-business up on Google’s databases without sounding clunky or forced. You need to learn what terms people are entering when they’re looking for businesses akin to yours, and craft your web text accordingly. This can be annoying and repetitive, but it’s worth doing. What’s more, there are SEO crafters out there who have become extremely good at putting together sales prose in such a way that it will raise your search engine ratings without sounding forced. Such techniques are well worth investigating. Whatever you may feel about your product’s saleability, the simple fact is that your business will sink or swim via search engines – and people rarely look further than the first page of results.

Build Your Website

Once a customer has clicked onto your site, they’ll make a judgment within milliseconds. Getting them onto your page is a big victory, but you’ll have to fight to keep them there. You need eyecatching, enticing design, great product descriptions, pictures, a smooth interface. With e-commerce, you’ll need to pull every trick in the book (and keep pulling them!) in order to convert clicks into sales. And, even when you’ve done that, you’ll need to keep on top of customer relations via social media etc. This is where a good website designer/developer comes into their own. If you’re not particularly savvy with web design, it’s more than worth hiring someone to do it for you. Good luck!

]]>https://covetech.net/scranton-pa-custom-web-design-blog/setting-successful-e-commerce-business/feed/0619Update UConnect for Chrysler Vehicles 0Day Vulnerabilityhttps://covetech.net/scranton-pa-custom-web-design-blog/security/update-uconnect-for-chrysler-vehicles-0day-vulnerability/
https://covetech.net/scranton-pa-custom-web-design-blog/security/update-uconnect-for-chrysler-vehicles-0day-vulnerability/#respondWed, 22 Jul 2015 17:24:55 +0000http://covetech.net/?p=550Its extremely important that you immediately update your Chrysler Vehicle’s UConnect System. Why? Hackers Remotely Kill a Jeep on the Highway—With Me in It I was driving 70 mph on the edge of downtown St. Louis when the exploit began to take hold. Though I hadn’t touched the dashboard, the vents in the Jeep Cherokee […]

I was driving 70 mph on the edge of downtown St. Louis when the exploit began to take hold.

Though I hadn’t touched the dashboard, the vents in the Jeep Cherokee started blasting cold air at the maximum setting, chilling the sweat on my back through the in-seat climate control system. Next the radio switched to the local hip hop station and began blaring Skee-lo at full volume. I spun the control knob left and hit the power button, to no avail. Then the windshield wipers turned on, and wiper fluid blurred the glass.

]]>https://covetech.net/scranton-pa-custom-web-design-blog/security/update-uconnect-for-chrysler-vehicles-0day-vulnerability/feed/0550MIT Providing Free Online Courses on Game Designhttps://covetech.net/scranton-pa-custom-web-design-blog/website-development/mit-providing-free-online-courses-game-design/
https://covetech.net/scranton-pa-custom-web-design-blog/website-development/mit-providing-free-online-courses-game-design/#respondThu, 09 Oct 2014 18:15:53 +0000http://covetech.net/?p=386MITx: Design and Development Courses Want to learn how to build and develop the newest educational technology? MIT is now offering an active 6-week free course that culminates to a KickStarter Project upon your completion. There are no tests, no grades, but rather a large more complex group project where you and your team, will […]

Want to learn how to build and develop the newest educational technology? MIT is now offering an active 6-week free course that culminates to a KickStarter Project upon your completion. There are no tests, no grades, but rather a large more complex group project where you and your team, will develop a new educational technology towards the end. Great opportunity to learn at home and while receiving an ivy league eduction from MIT.

]]>https://covetech.net/scranton-pa-custom-web-design-blog/website-development/mit-providing-free-online-courses-game-design/feed/0386Hacking a big danger for small businesseshttps://covetech.net/scranton-pa-custom-web-design-blog/security/hacking-big-danger-small-businesses/
https://covetech.net/scranton-pa-custom-web-design-blog/security/hacking-big-danger-small-businesses/#respondThu, 09 Oct 2014 15:03:06 +0000http://covetech.net/?p=378Computer Security News The Associated Press just posted an article that brings this important point home. Hacking doesn’t just effect large companies like: Target, JPMoragan Chase and even Home Depot. If effects you and your business directly. “The costs associated with computer and website attacks can run well into the thousands and even millions of […]

The Associated Press just posted an article that brings this important point home. Hacking doesn’t just effect large companies like: Target, JPMoragan Chase and even Home Depot. If effects you and your business directly.

“The costs associated with computer and website attacks can run well into the thousands and even millions of dollars for a small company. Many small businesses have been attacked — 44 percent, according to a 2013 survey by the National Small Business Association, an advocacy group. Those companies had costs averaging $8,700.” (read More)

]]>https://covetech.net/scranton-pa-custom-web-design-blog/security/hacking-big-danger-small-businesses/feed/0378Facebook Launches Local Awarnesshttps://covetech.net/scranton-pa-custom-web-design-blog/website-development/facebook-launches-local-awarness/
https://covetech.net/scranton-pa-custom-web-design-blog/website-development/facebook-launches-local-awarness/#respondWed, 08 Oct 2014 17:14:12 +0000http://covetech.net/?p=375“With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach. We think they’re the best way for […]

]]>“With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach. We think they’re the best way for local businesses to reach people near them, and the best way for people who use Facebook to discover more useful things in their area.” (Facebook-Local-Awareness)_

]]>https://covetech.net/scranton-pa-custom-web-design-blog/website-development/facebook-launches-local-awarness/feed/0375YouTube SEO Search Engine Optimization Tipshttps://covetech.net/scranton-pa-custom-web-design-blog/website-development/youtube-seo-search-engine-optimization-tips/
https://covetech.net/scranton-pa-custom-web-design-blog/website-development/youtube-seo-search-engine-optimization-tips/#respondSun, 07 Sep 2014 02:29:55 +0000http://50.97.127.171/?p=348Did you know that YouTube is the second largest search engine in the world? That it is an extremely important and highly underutilized tool for businesses. Is your business using YouTube? Does your company have videos online? Worse does your competitors have videos, but you don’t? If so please read on… Videos not only show […]

]]>Did you know that YouTube is the second largest search engine in the world? That it is an extremely important and highly underutilized tool for businesses. Is your business using YouTube? Does your company have videos online? Worse does your competitors have videos, but you don’t? If so please read on…

Videos not only show products and capabilities to your potential clients or customers, they can even educate them and produce rock-solid leads. Internet viewers watch more than 14 hours of online videos a month – ComScore.com. These is an extremely important asset that if used correctly will greatly increase your future sales and expand your customer base.

So how do you optimize your search engine results for YouTube? Well, a few years back, if you posted a video on YouTube or other video hosting service with the relevant organic keywords in the title, the video would rank in the top 10 results automatically. Sadly, nowadays there are so many videos being uploaded, viewed, and ranked in YouTube that YouTube SEO has become just as important as Google SEO. If you are still not convinced, simply optimizing your videos on YouTube will also increase your rankings in Google search results. The more avenues for your brand to be located and noticed becomes the more customers and eventual profits for your company.

YouTube, out-of-the-box offers a great deal of tools, optimization capabilities and even later analysis to monitor the overall success of your uploaded videos. A lot of these tools are overlooked by nearly every internet marketer out there; except for Cove Technology. We will optimize every step, using very targeted keywords, to greatly enhance your videos and companies marketing initiative. What areas are most overlooked?

Closed Captions

Have you ever noticed the ‘CC’ in the bottom right corner of each video. CC stands for closed captions or closed captioning depending on where you research. YouTube is becoming more and more assessable to everybody including the deaf and international community. One of the greatest and most overlooked options of YouTube is Closed Captioning. Maybe, we are bit lazy or just don’t have the time to sit down and narrate our entire video. Imagine narrating every single video that our company does? Thats a lot of work, but the benefits and opportunity costs greatly outweigh the man-hours required. Captions not only enable more people, to include deaf and international viewers, to understand and watch your video, but YouTube also crawls the content in the captions! Imagine all of the quality searchable content that your videos have available to them that you have been missing, but your competitors haven’t.

Add Keywords to the Description

You have already created a script for the audio in the video now lets tweak it a bit. First thing Cove Technology, Inc. is going to do is optimize the text. We are going to switch it around a little and make the text more general to Google and Bing search results. We want to use a lot of the keywords, that are spoke in the video, but we want to double the opportunities that YouTube offers. We want to make sure that we explain your video, with a high keyword density in as many areas as we can. The most important mantra is this “Google indexes these areas as well!” We concentrate a great deal on this fact.

Keyword Injection As the Name of the Video File

Make sure that the file is named appropriately to what information your company is portraying in the video itself. If you are educating your potential customers on elder care laws or social security options available for elder care, you would want to rename your video file from MOV123.MPG to elder-care-laws.mpg or social-security-options-available-for-elder-care.mpg. We know what needs to be done to properly optimize every step of your video to make sure that it is found correctly, but this one portion of the step, depends on who uploads the file. If you provide CoveTech.net with the exact video file, we will optimize it even before uploading it. Its literally that important!

Include tags from other videos which rank well for the exact keywords that you are targeting

Provide a call to action at the end of the video, to get others to link to your video and/or subscribing to your channel.

Cove Technology’s SEO team are experts in YouTube SEO and of course Google and Bing SEO. We will gladly optimize every aspect of your companies web presence including and very often overlooked videos and images!

]]>https://covetech.net/scranton-pa-custom-web-design-blog/website-development/youtube-seo-search-engine-optimization-tips/feed/0348Rank on the First Page of Googlehttps://covetech.net/scranton-pa-custom-web-design-blog/website-development/rank-on-the-first-page-of-google/
https://covetech.net/scranton-pa-custom-web-design-blog/website-development/rank-on-the-first-page-of-google/#respondSun, 07 Sep 2014 02:17:26 +0000http://50.97.127.171/?p=345What is Search Engine Optimization? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the […]

]]>What is Search Engine Optimization? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Why does my website need SEO?

The majority of web traffic that is generated to websites is through popular search engines – Google, Bing and Yahoo!. Although social media sites including Facebook, Twitter and Google Plus can generate traffic (visits) to your website, search engines are the main method of navigation for a majority of Internet users. This is true regardless of what products or services your company provides.

Search engines have a unique ability unsurpassed to other advertising avenues. Search engines and people who use them, can be targeted to the exact product or service you offer. Rather then generated dead contacts or leads, proper keyword optimization, through Search engine optimization, can generate quality leads and potential customers for your business. If your site cannot be found by performing a simple Google Search, but your competitors can, your customers will never even know that you exist and inevitably choose your competitors over you. That is extremely detrimental to your business.

Search queries and keywords, the words that users type into the search box, carry extraordinary value. Experience has shown that targeted search engine traffic can greatly enhance an organization’s success. Targeted visitors (visitors who are actually searching for exactly what you offer) to your website can provide publicity, revenue, and exposure like no other channel or avenue of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing (especially Yellow books and News Papers) and promotion.

Our job is to make sure we optimize all of the content on your site to increase your search engine results. Another words, we do all of this work to make sure you appear on the first page of Google Search; in turn increase the amount of people that visit your website and fill out your contact us form or contact you directly. Our optimizers and internet marketing experts and focus on up-to-date Search Engine Optimization techniques to make sure that every search, for your product, could potentially turn into sales and your cash register ringing!

What if I already have a website?

Our developers will assess your preexisting website and employ Search Engine Optimization techniques on it. We will write new articles, update content monthly and optimize all of the content throughout your existing pages. We will perform an extensive competitive marketing campaign, keyword analysis, marketing analysis and optimize every single page of your site accordingly. Our overall SEO mission is to generate traffic through your door and increase your companies revenue by utilizing modern day Google and Bing search engine optimization techniques.

The post Rank on the First Page of Google appeared first on CoveTech.
]]>https://covetech.net/scranton-pa-custom-web-design-blog/website-development/rank-on-the-first-page-of-google/feed/0345Start Selling Your Products Online!https://covetech.net/scranton-pa-custom-web-design-blog/website-development/magento/start-selling-your-products-online/
https://covetech.net/scranton-pa-custom-web-design-blog/website-development/magento/start-selling-your-products-online/#respondSun, 07 Sep 2014 01:53:12 +0000http://50.97.127.171/?p=342Magento Commerce is an open source eCommerce storefront that integrates very well with nearly all content management systems (Joomla, WordPress, etc). It is one of the fastest growing online ecommerce shopping cart solutions in the world. Magento is a complete ecommerce solutions that gives you control over the look, content and functionality of your complete […]

]]>Magento Commerce is an open source eCommerce storefront that integrates very well with nearly all content management systems (Joomla, WordPress, etc). It is one of the fastest growing online ecommerce shopping cart solutions in the world.

Magento is a complete ecommerce solutions that gives you control over the look, content and functionality of your complete storefront and, in many cases, website. The power that it provides will greatly enhance your store and expand your marketing and selling capabilities.

Magento is an outstanding ecommerce platform that can be used for major high-end storefronts. Due to its vast features and modularity it is quite difficult to integrate, but not to administer. Cove Technology Website Design’s team, has been utilizing Magento since the early days and are highly skilled in fully setting up, configuring and administrating this awesome infrastructure for your business.

Why us?

We are a professional Magento and website development company that provides developmental services at an affordable rate. We are fully dedicated to fellow entrepreneurs and small businesses that are pursuing their dreams, but on a fixed small budget. Contact us and let us setup your Magento Storefront and start selling your products today!

Why Magento?

Multi store facilities that help to manage multiple store from one admin panel and product catalog.

]]>https://covetech.net/scranton-pa-custom-web-design-blog/website-development/magento/start-selling-your-products-online/feed/0342How to Use PHP str_replace Functionhttps://covetech.net/scranton-pa-custom-web-design-blog/website-development/joomla/how-to-use-php-str_replace-function/
https://covetech.net/scranton-pa-custom-web-design-blog/website-development/joomla/how-to-use-php-str_replace-function/#respondSun, 07 Sep 2014 01:49:26 +0000http://50.97.127.171/?p=339The str_replace function is primary used to replace a PHP string with a variable or alternate text. Definition is: str_replace — Replace all occurrences of a search string with a replacement string. So how do you use it for Joomla Web Development? First we need to fully understand the function and what variables it will […]

]]>The str_replace function is primary used to replace a PHP string with a variable or alternate text. Definition is: str_replace — Replace all occurrences of a search string with a replacement string.

So how do you use it for Joomla Web Development? First we need to fully understand the function and what variables it will accept. Lets take a look further: str_replace ( $search , $replace , $subject [, int &$count ] ). In this guide, we are not going to worry about the count portion of this function. Instead we will concentrate on 3 inputs: Search String, what to replace it with and where to put it within the Language File (en-GB.ini).

First, setup the variable that you want to import into the language file’s string. In this case we are going to replace the following string:”JGLOBAL_AUTH_NO_REDIRECT=”Could not redirect to server: {redirectURL}.”

Lets grab the current Referrer or Prior URL: $redirectURL = $_SERVER[‘HTTP_REFERER’]; Now lets change the string to the new URL:str_replace(‘{redirectURL}’, $redirectURL, JGLOBAL_AUTH_NO_REDIRECT);

Lets break down further the above example:

We setup the variable

We added the replace String Variable (That we will use in the language file). Another words, search in the string for {redirectURL} and replace it with the value of $redirectURL.

Lastly, where should the function search. In this case the JGLOBAL_AUTH_NO_REDIRECT field in the Language file
JGLOBAL_AUTH_NO_REDIRECT=”Could not redirect to server: {redirectURL}”

New output would be: “Could not redirect to server: http://www.covetech.net/blog”

]]>https://covetech.net/scranton-pa-custom-web-design-blog/website-development/joomla/how-to-use-php-str_replace-function/feed/0339Add SKU to Shopping Cart in Magentohttps://covetech.net/scranton-pa-custom-web-design-blog/website-development/magento/add-sku-to-shopping-cart-in-magento/
https://covetech.net/scranton-pa-custom-web-design-blog/website-development/magento/add-sku-to-shopping-cart-in-magento/#respondSun, 07 Sep 2014 01:38:12 +0000http://50.97.127.171/?p=337I’m going to show you quickly how to add a SKU to your Magento Cart. Open the following file: /app/design/frontend/default/(yourTheme)/template/checkout/cart/item/default.phtml Locate your Item Array. Mine looks like this: [crayon-5a8e625bbeb5f227797254/] Add an variable for the [crayon-5a8e625bbeb67867622231/] Around line 96 you should see a function similar to, but not always 100% the same: [crayon-5a8e625bbeb6a760884411/] Add your SKU […]