I would hope that most of you would immediately answer “yes”. But did you know there are so many small things we do in our businesses that create mistrust and may, cumulatively, end up eroding whatever trust our clients or customers have in our business? Trust is...

The first time I ever attended a webinar, I was amazed. I had never witnessed such excitement at the end of a presentation before. Coming from academia, our lectures or presentations always ended with little fanfare. This online webinar blew my mind. There was ‘this’...

Now that’s a bold question. Let me tell you a story of why I ask it, and how critical this question can be for the success of your business. I had been in an evergreen launch sequence from a very big name in the digital marketing space. I received emails over a 10-day...

What do you think when you read or hear the word “free”? To me, it means that I don’t have to pay or give anything for whatever is being offered. I can just take or consume whatever it is on offer for “free”. Most of us have this concept pretty clear in our minds....