You are here

MTV VMAs Scores Record 12.4 Million Viewers

MTV VMAs Scores Record 12.4 Million Viewers

MTV VMAs Scores Record 12.4 Million ViewersThe 2011 MTV Video Music Awardsdrew 12.4 million viewers on Aug. 28, a 9 percent increase over last year's broadcast and the largest audience in the history of the awards show. The show's 10.8 rating among the 12–34 demographic was an increase of 8 percent compared to 2009, marking MTV's most-watched telecast of all time in the demo. MTV.com attracted 2 million unique visitors and 10 million page views on Aug. 28, up 18 percent from 2010. Performances included Adele, Beyoncé, Lady Gaga, and Bruno Mars, and Katy Perry was among the top winners, taking home three awards. (8/30)

GRAMMY APPS AVAILABLE NOW

Some of the content on this site expresses viewpoints and opinions that are not those of The Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for The Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by The Recording Academy. BELIEVE IN MUSIC is a trademark and/or registered trademark of National Association of Music Merchants, Inc. Used under license.