This colorful and visually stunning infographic divides different conversation devices (Facebook, blogs, Twitter, music, videos etc.) and shows how each part spirals off of one main idea – the desire to communicate with each other through conversation whether it is in person or through social media outlets. Source

Social media can be a valuable asset for branding purposes both with celebrities and companies. This infographic looks at social media use and identifies some of the biggest and most prominent names in the social media game. If not for youtube would the world be blessed with the likes of Justin Bieber? What about famous […]

Brand Integrity™ is a software and consulting company that specializes in culture change and customer experience design. While most brand agencies focus on broadcasting brand promises, we focus on putting them into every employee’s beliefs, behaviors and actions. Source

Generation Y is now one of the primary targets for many top brands and retailers. These young Americans are fashion and style conscious—they love their brands and are willing to spend money on the items they believe are worth it. Source

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations […]

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Source

Perhaps the most extreme contrast we found was in the current account balance of the two countries, which showed that the US has been growing the world’s largest deficit burden, while China has been running with the world’s greatest budget surplus. — Guardian Source

It had been widely assumed that applicants for new .brand TLDs would be large brands and the information drawn from the 150 organisations which have expressed interest to Melbourne IT DBS supports this. Source

After the explosive reaction to their first video, Harmon took on the role as Chief Marketing Officer and began creating regular webisodes, introducing new characters like Morgan, the dirty tongue. Harmon then used YouTube video ads to reach more people and grow their fan base. Source

What happens to a brand’s reputation when they face a PR nightmare that plays out on social media? Alterian analyzed three case studies -Nestle, United Airlines and Dominos – to measure the effect a crisis has on a brand. Source