Green Mobility is going to expand and diversify its activities in 2011.

In 2010 the Green Mobility was honored and proud to work on several projects for Sustainable Urban Mobility, a segment so little understood and so necessary for economic and social development of the cities. Many projects were developed, but there is plenty to do. In 2011 we will continue with total focus on Sustainable Corporate Mobility, further contributing to reflection and the realization of initiatives to mitigate the impacts of business activities in the transportation sector. Our mission will continue the transformation of people and cities for a more humane and sustainable living, with better quality of life, more compact cities through urban environment healthier and greater social inclusion. In 2011 we will expand our work on projects for mitigation of greenhouse gases, toxic gases in the logistics and distribution of goods, development of studies for expansion of projects for green fuels in the transportation sector and public enterprise. We will expand projects for Pacts Sustainable Urban Mobility in centers that generate urban traffic, develop a new technical delegation of Sustainable Urban Mobility. Activity Develop Corporate Sustainable Mobility in Brazil and to solidify our international partnerships and techniques cooperation.

Reviewing the year 2010 we can look with pride our activities and share them with you:

Index of Corporate Sustainable Mobility

ICSM ( Index of Corporate Sustainable Mobility) We created a methodology for companies to develop indicators of sustainable mobility to reduce the negative impacts of motorized mobility, reducing unnecessary travel, pollution and improve the quality of life of workers and townspeople. Roundtable on Corporate Sustainable Mobility FIESP

The Invitation FIESP ( Federation Industrial of São Paulo State) mediate and organize a Round Table Conference on Sustainable Urban Mobility during the Environmental FAIR of Social Responsibility FIESP attended by the Director of Transportation Washington State Mr. Brian Lagerberg and the Director of Environment and Health of the Senate of Berlin Mr Martin Lutz, along with Secretary of Urban Development in the city of SP and the Secretary of Transportation of the City of São Paulo.

The Green Mobility organized and headed the International Technical delegation to the 5 (five) Cities Germans with the biggest cases of sustainable mobility in Europe. There were 10 days and more than 39 activities with the Mayor and the Secretaries of Transportation and Environment places besides visit to InnoTrans Fair (Fair Innovation in public transport in Berlin). Brazilian Federal agencies participated BNDES, ABDI, ANTT and associations linked to transport as ANTP.

Visita a Prefeitura de Munique e Dept. de Transportes da cidade

visita técnica ao centro de operações do metrô de Nuremberg

European Green Mobility 2010 - Delegação Técnica de Mobilidade

Visita a Central Station com o CEO da Deustche Bahn

Sistema de mobilidade elétrica em operação em Berlin - visita técnica

Launch of Project U-Bike

The Urban Bike is a project of Urban Mobility which aims to develop cycle urban tourism in the Sao Paulo. One way to generate employment and development sustainable through cyclo-drivers of tourists through the neighborhoods and the cultural circuit of the city, the project was developed by Green Mobility and management is performed by the Institute on Parada Vital partnership with the Departament of Enviroment of São Paulo City and Hotel Unique.

Project Poles Traffic Generators “Berrini Footprint”

The Footprint Berrini is an initiative of the School AHA, Obracil Construction in partnership with the Department of Environment of São Paulo City and Green Mobility. The aim of the project is to improve the quality of life for workers and local residents by reducing traffic through various initiatives for sustainable mobility for a movement that organized business with the participation of the public and civil society around the regions with a higher concentration pole traffic generators .

Corporate Sustainable Mobility Project

We initiated a program of Sustainable Mobility Corporate Consulting for Bank Bradesco S / A

As we began the project that Anda World is a platform for reflection of alternative forms of Sustainable Urban Mobility in cities. The idea is that it is an international platform for Sustainable Urban Mobility.

MBA Sustainable Corporate Mobility

The idea is that the MBA starts in the second half of 2011 the Steinbeis University in Berlin.

We take advantage to thank the participation of all our employees, staff, customers and partners without the union would not survive.

Green Mobility

About us

Green Mobility is a consulting especialized in the development of mechanisms to improve the mobility in companies and governments aiming to sustainability results. It is a member organization of SLoCaT (Sustainable Low Carbon Transport) Partnership coordinated by UN-DESA and network member of Cities for Mobility coordinated by the city of Stuttgart, world reference in urban mobility.

Green Mobility‘s proposal is to develop solutions that unite the private sector with public action on the development of projects aimed at the strengthening of cities and higher quality of life for people. Green Mobility believes that mobility is a set of social, environmental and economic aspects that will only be solved from complementary solutions that promote synergy. In this context, the role of Green Mobility is to provoke reflection on more sustainable models of transportation systems and provide methodologies for tracking and monitoring the mobility of cities and businesses. Thereby, it aims to reduce Green House Gas and Pollutants emissions, operational costs, and change the culture in relation to mobility, enabling better quality of life for the community. Green Mobility also advises companies and governments in search of funds for investment in mobility with the goal of making cities and communities more sustainable.Goal

Contribute to improving the mobility of cities, Enterprises and welfare of the people, encouraging the use of alternative means of transport. Develop programs for sustainable mobility in cities, generating discussion, encouraging the use of greener transport, contributing to the city through projects that encourage income generation and sustainable tourism, or simply the daily shifts of people, involving forms of public transport or by means of transport and low emission of carbon gases.

Encourage the improvement and enforcement of legislation that manipulating the achievement of goals, projects and actions that promote the preservation and recovery of degraded areas in the urban environment. Developing methodologies that encourage the application of the concept called for Green Mobility: polluter pays, congestion charges, low emission zones. Development projects that encourage communities and groups whose lifestyle or action encourages the conservation of the urban environment, reduction of land use and noise reduction by motor vehicles. Use of holistic approaches, taking into account local interests, regional, and especially the rights of future generations. their own resources or arising out of agreements or other legal forms possible, encourage partnership, local dialogue and solidarity among different social groups, along with other entities participating in activities that address common interests.

Formulation and integration of standards of urban planning and land use, in order to stimulate the mitigation of greenhouse gases and promote strategies to adapt to its impacts;

Formulation of programs for the distribution of uses and intensification of land use in a balanced manner with regard to infrastructure and equipment, transport and aomeio urban environment, to avoid idleness or overhead and optimize collective investments, applying the concept of compact city;

Developing programs that prioritize the movement of public transport over private transport in the ordering of the road system;

Promoting Strategic Environmental Assessment of plans, programs and public and private projects in the city, state or country, in order to incorporate the climate dimension in them;

Support for research, development, dissemination and promotion of the use of technologies to combat climate change and adaptation measures and mitigation of their impacts, with emphasis on energy conservation, stimulating public and private participation in national discussions and international relevance on the issue of climate change;

Management and planning:

Programs aimed at internalizing the climate dimension in the planning of roads and supply of different modes of transport;

Projects aimed at the installation of intelligent traffic systems for vehicles and roads, aiming to reduce congestion and fuel consumption;

Promotion of structural and operational measures for improvement of mobility in areas affected by clusters traffic generators;

Stimulate the deployment of warehouses and terminals multimodal cargo preferably within the limits of the main road and rail junctions in the city, is setting up distribution networks capillary goods and miscellaneous items;

Development of methodologies and monitoring and regulating the handling and storage charges, preferring the evening hours, with restrictions and control access to the expanded center of town;

Developing programs that contribute to the gradual and progressive restriction of vehicle access to private transport to the center, not including the adoption of tariffed traffic system, considering the provision of other modes of travel;

Development of actions that contribute to restriction of movement of motor vehicles for periods necessary to prevent the occurrence of critical episodes of air pollution, also aiming at the reduction of emissions of greenhouse gases and toxic vehicle.

Modal:

Encourage the expansion of supply of public transport and encourage the use of means of transport with less potential polluter and emitter of greenhouse gases, with emphasis on rail, subway, trolleybus, and other transport users of renewable fuels;

Stimulation of non-motorized transport, with emphasis on implementation of infrastructure and operational measures for bicycle use, promoting the link between transportation modes;

Development of projects aiming to implement measures to attract the user’s car to use public transportation;

Development of projects to establish corridors and segregated lanes for public buses and trolleybuses, and the impossibility of implementation due to lack of space, operational measures that prioritize the movement of buses in peak hours, in the corridors of road structure;

Development projects that aim to regulate the movement, stopping and parking of chartered buses, and create pockets of parking for this modal in order to encourage use of public transport over private transport;
Traffic:

Development of projects aiming at the planning and implementation of lanes for vehicles, with occupancy rate of less than 2 (two) passengers on the highways and main roads or expressed;

Development Projects encouraging the establishment of programs and incentives for carpooling or shared transportation;

Encouraging the re-scheduling and time and periods of public and private activities;

GHG emissions and toxic gases vehicle:

Development of environmental sustainability criteria and a stimulus to

mitigation of greenhouse gases by promoting the use of technologies that permit the use of renewable fuels;

Promoting conservation and efficient use of energy in transit systems;

Developing strategies for implementation of the Inspection and Maintenance to convey the entire fleet of vehicles, including motorcycles;

Developing strategies for setting limits and goals of the progressive reduction and promotion of monitoring the emission of greenhouse gases into the transportation system in the city, state and country;

Land Use

Development plans encouraging the sustainability of urban agglomeration guided by the principle of the compact city;

Development of plans to reduce shifts through better distribution of available jobs and work in the city;

Encourage the restructuring and upgrading urban and environmental use of areas with better infrastructure in the process deesvaziamento population, with the potential to attract new investment.

In this context, the role of Green Mobility is to provoke reflection on more sustainable models of transportation systems and provide methodologies for tracking and monitoring the mobility of cities and businesses. Thereby, it aims to reduce Green House Gas and Pollutants emissions, operational costs, and change the culture in relation to mobility, enabling better quality of life for the community. Green Mobility also advises companies and governments in search of funds for investment in mobility with the goal of making cities and communities more sustainable.

Brazil Context

One of the greatest problems that large cities face is the lack of mobility and accessibility. It is common to see in these cities a great amount of individual motorized commute trips, causing major impact in the environment, quality of life and in the economy. Specifically for the city of São Paulo, more than 70% of the individual commute trips are caused by people (most of them driving by themselves) that are going to work. In this scenario, there are many solutions in which politicians may take actions, but the big question is: how can people and organizations cooperate in order to have a more human and sustainable mobility?

Solution

Green Mobility Brasil is a “2.5 sector” consulting organization specialized in sustainable mobility. We seek for manners to improve mobility by reducing and optimizing commute trips inside organizations and communities. To do this, we believe one of the main issues is to change people`s behaviour and create a situation in which they can see simple ways to improve the mobility conditions in the city. This can be done either by giving rides, using public transportation or riding a bike. Organizations are also important in this process, since they are the ones who generate

demand for commute trips. Thus, it is our goal to reach these organizations and make them rethink the way they operate in regards to transportation. Simple actions such as benefits for carpoolers, infrastructure for cyclists, arranging vanpools, flexible working hours and telecommunication facilities, when done in within many organizations, can bring tripple bottom line benefits for the city and for themselves.

Corporate Sustainable Mobility

The Situation

The State of São Paulo alone represents 40% of Brazil`s GDP, has 40 million inhabitants, being 19 million in the Metropolitan Region of São Paulo and 11 million in the city of São Paulo which, by itself, has an área of 1,522,986 km2 and 6 million registered cars. Considering that each car occupies an average of 10m2, the city of São Paulo, we are opting in giving space to cars, streets and parking lot instead of more space to live.

Cars are only a part of the problem. According to SPTRANS, responsible for the public transportation in São Paulo, almost 3 billion people were transported in public buses in 2008.

Around 55% of all motorized commute trips in the metropolitan region are made by using public transportation. In the city, buses attend to aproximately 70% of the trips on public transportation. Nevertheless, while the diesel in Europe has a concentration of 50 ppm of sulfur, the diesel used in buses in São Paulo has a concentration 10 times higher, which affects 6 million people that travel by public buses everyday.

The city of São Paulo has a cost of US$ 208 million each year due to the impacts of air pollution generated by motorized vehicles, according to the research “The global burden of disease” coordinated by the University of Harvard. This means massive losses in economy and major health problems to São Paulo citizens.

International Mobility Policy

While mobility public policies focus on traffic management, the population continues to prioritize individual transportation. The mobility dilemma is that as the economy increases, the demand for mobility grows, as well as the social, economic and environmental impacts. Particularly in Brazil, the increase in automobile sales has intensified among lower classes.

Green Mobility has done several researches about mobility in private sector organizations and found out that, eventhought Brazil is a developing country, the diagnosis of commute trips in companies are much like those in developed countries, except that Brazil doesn`t have the same structure for public and sustainable transportation. This difference worsens the social, economical and environmental problems in cities.

To diminish this problem, Green Mobility studied in details how people commute to work and during work to find ways to reduce this impact. The conclusion is: 80% of the citizens who work in the city commute by car, 70% of those live within 5 km of their workplace and 10% live within 10km. The 100 largest companies in the service sector in the city of São Paulo employ more than 1 million people. The result is daily 200 km traffic jams in the city during labor rush hours.

With this data, Green Mobility started developing corporate programs to reduce commute trips done by private motor vehicles in cities. The benefits are threefold: the company benefits from less time and money spent with working trips, the workers benefit from better quality of life, and the city benefits from less traffic jams, better quality of public transportation, less pollution, among other positive impacts.

To grow more interest on entrepreneurs, Green Mobility is developing, together with the City Hall, a law for tax reductions for companies working on sustainable mobility programs.