Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports.

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need.

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Despite recession-driven cutbacks in spending, the market for home theater hardware has continued to grow, thanks to game-changing technologies that vastly improve the home viewing experience. However, hardware sales face increasing competition from alternative content sources. Furthermore, ...

The 2010 half-year ABC results revealed a relatively stable women’s magazine market in the UK. The hugely fragmented and crowded market is just about supporting the plethora of titles in operation. The year 2009 was an extremely tough one but publishers are faced with renewed optimism having ...

The reliance of consumers nowadays on all things digital means that new technology is increasingly more sophisticated. This evolution continues to create opportunities for software developers, from tools that enable users to edit photos to software that allows easy management of their digital ...

This report examines the impact of user-generated content (UGC) on media, including not just traditional media such as the press but also how it has influenced the digital space in the form of comments, reviews, blogs, forums, social media and other related content.

Video game sales surpassed movie ticket sales from 2007 to 2010; in its first day sales of Halo Reach ($200 million) exceeded domestic box office sales ($108 million) for the opening weekend of Transformers—Revenge of the Fallen, the highest grossing movie of 2009. Gaming is a central past time in ...

The report covers the UK market for greeting cards. The greeting card market is defined as including cards for Christmas, birthdays, spring season occasions (ie Valentine’s Day, Mother’s Day, Father’s Day and Easter), other everyday occasions (anniversaries, good luck, get well and blank cards ...

The video game industry has found it hard to replicate the extremely strong performance seen in 2008. The recession saw consumers tightening their belts and cutting back on discretionary spend, while the current generation of consoles are reaching maturity, making it harder to draw new gamers into ...

This report examines the hypothesis: “brands which fail to synergise their presence across varied elements are failing to give their brands the multidimensional effect that young consumers have come to expect from their media-centric lifestyles.”

TV is the most popular medium for accessing news, with more than three-quarters of adults claiming to use it regularly. The internet is the second most popular source, with around two-thirds using it to access news, while just under half use national newspapers.

Technological innovations have changed how consumers spend their free time, whether at home or on the go. This report focuses on how technological advances in consumer electronics, entertainment content and communications are changing the media engagement landscape. Forward-looking analysis of ...