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Friday, June 14, 2013

Hourglass offers ‘Immaculate’ acne-fighting makeup solutions

June is National Acne Awareness
Month and with nearly 60 million Americans affected by this common skin
disorder, it’s a good time to discuss a new solution. But, let’s begin with a
few statistics.

Here’s a look at the stats from
the American Academy of Dermatology:

Acne is the number one skin
disorder in the United States.

95% of people will experience
acne at some point in their lives.

30% of women ages 20 to 60 are
troubled by breakouts.

14% of women battle acne well
into their 40s.

Facial scarring due to acne
affects nearly 20 million Americans.

Dermatologists refer to acne that
does not clear by a person’s early-20s as persistent acne. This type of acne is
more common in women. Persistent acne tends to form on the lower face,
predominately around the mouth, on the chin, and along the jaw line.

The Makeup Examiner was rather
fortunate to dodge the “teen acne” years, with just the occasional inconvenient
breakout. I had great skin … and then I hit 30. It was like, “Happy 30th
Birthday!!!! Have a big, painful zit!!!!” Acne at 13 is much different from
acne at 30. That birthday surprise gave me a little insight into the challenges
that severe and persistent acne sufferers encounter when attempting to find
non-irritating makeup solutions. A new innovative makeup solution to hit the
market is Immaculate Liquid Powder Foundation by Hourglass.

Immaculate Liquid Powder
Foundation is a breakthrough liquid to powder formula that absorbs oil, camouflages
imperfections, and delivers a long-lasting velvet matte finish. Shortly after
launching Immaculate in Spring 2012, Hourglass received an influx of emails
from customers claiming Immaculate had cleared their skin. This prompted
Hourglass to commission a 4-week consumer study of 30 women with oily,
acne-prone skin.

The Makeup Examiner tried
Immaculate and loved the silky feel, gorgeous matte finish, and long-lasting
wear. Of course, my experience with persistent acne is nominal, so The Makeup
Examiner enlisted intern/friend, Mallory, to put Immaculate to the test.
Mallory is 24-years-old, with sensitive skin, and avoids wearing foundation
because it irritates her skin. Here’s what she had to say about Immaculate:

“Immaculate Liquid Powder Foundation is long lasting and I
enjoy that in the summer weather, as it won't sweat it off my face. It's
oil-free, and for someone like me who does not wear foundation often, I like
this perk that Immaculate provides because it means no breakouts. [Immaculate]
really does have a flawless finish. It's very face friendly.”

The Makeup Examiner would not have believed that makeup
could be part of an acne-fighting skincare regime had it not been for the study
and testimonials. What’s rather astonishing is that Immaculate bridges the gap
between skincare and cosmetics, and does so without using ingredients like
salicylic acid, which can lead to severe dryness and flaking. For women dealing
with problematic skin, the idea of a foundation that delivers a flawless finish
and at the same time helps clear a complexion is quite astounding.

Immaculate Liquid Powder Foundation ($55) is offered in 16
blendable shades from Pearl to Chestnut and you can view consumer testimonials
here. Immaculate Liquid Powder Foundation by Hourglass
is available at the website and select retail locations across the United
States and Internationally.