Na, they are trying something different then being a fake Google. That's why they changed the name, they wanna build a brand (or at least reattempt to build a brand). At worst this will still respark interest in Live Search for a couple weeks. It's not a
perticularly risky move, they have nothing to lose really, Live Search has been doing terrible. Hell if it disappeared tommorow Microsoft's profit margin would be soaring. So nothing to lose and everything to gain from doing things like this.

As I said in the other thread; branding isn't the problem. There is just no compelling reason to switch from Google. I use Wolfram Alpha more than I use Live/Bing/Whatever.

As I said in the other thread; branding isn't the problem. There is just no compelling reason to switch from Google. I use Wolfram Alpha more than I use Live/Bing/Whatever.

Looking at the D7 video with Steve Balmer it looks like that they are putting allot of inteligence into the search and giving you the answer you want on the page and not the top of the SEO stack, saving the extra click.

In my opinion Google has gone SEO mad which effects the search results so the best/official answer to a question is overridden by the most popular or deeper wallets answer.

I'm not saying that Bing is the answer but is the search is good, people will forget how silly the name is intime. Just like Yahoo and Google ... both silly names.

Bing is a silly name but thats the point, it's draw attention so you are more likely to see what all the fuss is about ... and if it's good you will continue to use it.

'bing' it is then. I think the ad dept has produced a master stroke here. If we take the 'g' to mean 'you know who', then we are being told, in a subliminal manner, to 'bin-google'. Which is very cute.

As I said in the other thread; branding isn't the problem. There is just no compelling reason to switch from Google. I use Wolfram Alpha more than I use Live/Bing/Whatever.

Let them take some risks with this search thing, "Live Search" has been failing, the worst "Bing" can do is also fail, which doesn't change the status quo. This isn't like taking risks with Office and Windows, as I said if Live/Bing was to be dumped tommorow,
Microsoft net profit would actually increase. So there is nothing really to f**k up here. There is potential for increase revenue and no massive risk by doing something like this.

In the end the name doesn't matter. In the first minute I also thought - what a stupid name. But what is Google??? It's a good name because it's good service. If Bing offers superior features as Google did in the past then I will promise everthing is Bing.