Economy

KOTRA to reinforce big bot to help SMEs

[THE INVESTOR] The state promotion agency said on Sept. 7 it will reinforce the big data platform, providing consulting to small businesses seeking business opportunities abroad.

The Korea Trade-Investment Promotion Agency (KOTRA) introduced the KOTRA Big Bot, constructed from the words big data and robot, in May to help small and medium enterprises make inroads into overseas markets

Companies can have access to market and trade information on their future markets once they put related information into the Big Bot search bar on KOTRA‘s website.

Among the available information are lists of buyer orders, trade and economic statistics, and trade and investment consulting based on 700,000 trade data, statistics and other data on 80,000 foreign companies, and more than 40,000 trade and investment consulting cases.

The agency said it will continue updating the data through consultations with businesses to provide more accurate and ample data.

It will also introduce a “service recall” system in which a KOTRA official is assigned to a company so he or she could visit the company in person on a regular basis to provide further consulting until the company succeeds in making inroads abroad.