It’s happened to me and so many other cannabis accounts now we can’t even keep track.

So, should your cannabiz even be on Instagram?

Yes. There is still a lot of attention.

Truth be told, Instagram is one of the most popular platforms for the cannabis community.

However, we must be cautious and strategic.

I spent over two years building a organic Instagram cannabis community that was wiped out overnight.

We will rebuild. But that takes time.

Your brand can also be deleted without warning.

I’m not here to put you into a state of fear. There is already too much of that in this world. Instead, I want to help you navigate these challenges.

So, to every single cannabis brand on Instagram - REMEMBER you need a strong website, diverse marketing strategy, and a subscriber list.

Never allow Instagram to be your only source.

If you do not have all or even one of these things, START NOW.

Seriously. Do not get too comfortable on Instagram.

At the end of the day, we’re all renters here, not owners. Instagram can change the platform at any time. Remember this.

So, use it for what it’s worth but always have a back up plan.

AUTHOR: RACHEL GARLAND

Rachel Garland is the founder of Women of Cannabiz. Passionate about cannabis, entrepreneurship, and remote work – she launched WomenofCannabiz.com to elevate women worldwide. Her mission is to help women find where passion and purpose can align to manifest their visions to reality. When she isn’t sharing cannabis business education online or helping women grow their cannabrands, you can find her anywhere with palm trees and warm beaches.