For instance, billboards could be installed in lifts for paid advertisements.

Advertisers could rent the space, rather than distribute fliers that often end up as litter on the floor.

A cleaner floor and less litter could translate into cost savings.

My town council has been placing notices of its own and that of related agencies in the lifts.

If the airport, buses, bus interchanges, bus stops, ferry terminals, MRT stations, taxis, trains and underpasses can collect additional revenue from advertisers, I see no reason why town councils cannot do the same.

The revenue generated can defray the additional maintenance costs and other expenses.

Town councils should think outside the box and seriously consider this option instead of taking the easy way out by increasing the service and conservancy fees, which are a burden to many HDB residents.

Chin Kee Thou

A version of this article appeared in the print edition of The Straits Times on February 22, 2017, with the headline 'Have paid ads in lifts to help defray costs'. Print Edition | Subscribe

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