Do you mean to tell me that the three previous BSG seasons have only resulted in $70 million in DVD revenue?! Ouch. That pales in comparison the the vast sum of money earned by a so-so release like Kung Fu Panda $215,434,591 domestic gross over 18 weeks.

@ProgGrrl: Yup, I'm beginning to see that dramatic TV is a completely different kettle of fish. I'm just shocked that all of the incredible effort the BSG team has put in for the past five years amounts to so much less financial reward than a single major film.

Now I understand a bit more why Ron & David had to fight to so hard to get the show into production. I'll treat my BSG boxed sets with more reverence than ever, now. :)

Series costs?DVD revenues?Ad revenues?DVD profits?DVD markup to the retailers?

If they're referring to just the "re-imagined" 2003 series, $70 million in revenue is not something to boast about. The original series pilot released as a movie had at least $35 million (adjusted for inflation) in revenues in North America and Australia.