Chris Skinner, director of the FS Club and host for the evening offers some background to the event.

''Banks and insurers are all blogging, tweeting, facebooking and youtubing … or are they? Christophe knows because he tracks the worlds financial firms and their success and failure at being social. In this wide-ranging presentation, he will share the latest news.''

FS Club meetings are normally held under (the) Chatham House rule(s), but for an event dedicated to social media surely the rule will be suspended for the evening? A potentially revolutionary occurence much like MCC members being allowed to remove their ties...