In a letter, a lawyer for the company said the phrase "is a clear encroachment upon Chick-fil-A's prior and superior nationwide trademark rights." The company cited 30 other cases in which a company using "Eat More" in their slogan agreed to stop using it.

A friend posted an online petition for Muller-Moore. In three days, it garnered almost 1,000 electronic signatures. The artist said that he was prepared to fight Chick-fil-A's claims in order to trademark the phrase.

"There's plenty of room for both of us. I'm a folk artist and they're a fast food chain," Muller-Moore said.