Variety Gold and Paper Heart Campaign

2015-2016
Gold Heart Campaign

Variety Gold Heart Pin Campaign

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With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services.Past pins have included Star Wars characters, Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man.

2016-2017 “Smurfs-The Lost Village” Gold Heart Campaign

This year we have two Gold Heart Pins: Papa Smurf and Smurfette!
The iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives, with early pins becoming sought-after collector’s items. Proceeds from the pins, which are for Variety’s 27th annual Gold Heart Campaign, will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children who have a disability or are disadvantaged.The collector’s item will be available for a minimum donation of $3.00 in movie theatres and select retail outlets nationwide from November 2016 – March 2017. A full list of participating locations can be found on www.usvariety.org.

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, and the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.