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SearchCap: The Day In Search, April 8, 2008

Below is what happened in search today, as reported onSearch Engine Land and from other
places across the web.

From Search Engine Land:

US Court Rules Meta Tags Can Constituted Trademark InfringementEric Goldman reports that an 11th circuit, US Court of Appeals has upheld a district court’s decision that the use of trademarked terms in meta tags can cause confusion and thus can constitute trademark infringement. North American Medical Corp. v. Axiom Worldwide, Inc. docket number 06-01678 CV-JTC-1 (PDF) doesn’t specifically…

Holiday Links Come In Lots of Different Packages Did you know there’s only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watching and an…

How To Recover In Google After A Site HackMy site’s been hacked – now what? from the Google Webmaster Central team provides a much needed guide on how to recover from your site being hacked. Sites are sometimes in an attempt to inject code and links into that site, to try and boost the hacker’s site ranking in…

Gain Access To Google’s Infrastructure With Google App EngineLast night, at Campfire One, Google launched an Amazon S3/EC2-like product named Google App Engine. For non-techies, Google App Engine will allow you to host your web sites and applications on their infrastructure. Not only that, this service will automatically grow in resources and capacity, as your application or web…

Legitimate, Useful Subversion For Search Engine MarketersOften, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders—including marketers, IT departments, web developers—to take the necessary actions, and coaching them along the way as they apprehensively…

Search Illustrated: Link Juice Is Good For You! Are all links created equal? Most search marketers know the answer to that question is a resounding no. But, how do you differentiate between links to figure out which ones are better than others? Today’s infographic visualizes the various site and link components that combine to form “nutritious, healthy”…

Top Causes of Errors in Online Mapping Systems Two years ago, my brother was getting married, and he had asked me to help design his invitations and the maps showing how to get from the church to the restaurant where we were holding the rehearsal dinner. I used to be a professional cartographer, so making a map…

SMX Social Media Marketing In Two Weeks! Register NowAre you responsible for driving traffic to your web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”? Then don’t miss Search Marketing Expo – SMX Social Media Marketing in Long Beach, CA, April 22-23. Register today to reserve your place. SMX Social Media Marketing…

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