Tony Robbins and Feeding America® Launch New Partnership on Giving Tuesday 2014 to Help Families in Need

Robbins and Hunger-Relief Charity Launch 100 Million Meals Challenge and Encourage the Public to Match Robbins’ 50 Million Meal Donation starting Giving Tuesday on December 2, 2014

December 2, 2014

As a child raised in a food-insecure home, best-selling author, entrepreneur and philanthropist Tony Robbins has partnered with Feeding America, the nation’s largest domestic hunger-relief organization, to help provide 100 million meals* to families in need. Launching today, Giving Tuesday 2014, Robbins invites the public to help match his personal gift of 50 million meals to Feeding America so, together, 100 million meals can be provided through Feeding America and its network of 200 local food banks over the next year.

All of the author's profits of his recently published book, Money Master the Game, have been donated in advance by Robbins, which in conjunction with an additional personal donation, will provide 50 million meals to those facing hunger this year. Food will be distributed through Feeding America’s network of food banks that reaches every county in the United States.

“Feeding America is deeply grateful to Tony Robbins for his incredibly generous gift,” said Bob Aiken, Chief Executive Officer for Feeding America. “Tony's newest commitment to our organization is not only an extension of his long-time support for Feeding America, but also a tremendous expression of his 37-year passion for fighting hunger in our nation. Tony is taking his leadership in this cause to the next level by making this unprecedented gift, while at the same time inspiring countless others to join his efforts in the 100 Million Meals Challenge – a campaign that will provide nourishment and hope to millions of Americans struggling with hunger.”

Tony Robbins faced food insecurity as a child and has supported the hunger cause for over three decades. In addition to several years’ worth of personal donations toward providing hunger relief across the country, Robbins made a gift of 1,000,000 meals to provide support to individuals affected by Superstorm Sandy.

“It’s a tragedy that in the United States, the richest country in the world, 49 million people, including 16 million children, may go to bed unsure if they will have a meal tomorrow. I know that those are more than startling statistics -- those numbers are human beings suffering -- and I came from one of those families,” said Tony Robbins. “I’ve now worked with Feeding America for more than five years and I can tell you that their dedicated nationwide network serves every day to alleviate not only hunger but fear and uncertainty as well. I hope you’ll join us in this mission; together let’s create a deeper, lasting impact.”

Now, Tony invites all hunger-relief supporters to help match his personal gift of 50 million meals to Feeding America so, together, we can provide 100 million meals to Americans who are supported by the Feeding America network. When combined with Tony’s gift, every $1 given to Feeding America helps secure and distribute 20 meals. To learn more about Tony Robbins and to get involved in the 100 Million Meals Challenge visit feedingamerica.org/100millionmeals.

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About Feeding America

Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

About Tony Robbins

Entrepreneur, Author & Peak Performance Strategist

Tony Robbins is a bestselling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor, and the transformational power of Mr. Robbins’s business and personal development events. He is the nation’s #1 life and business strategist. He’s called upon to consult and coach with some of the world’s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.

Robbins is a founder of or partner in more than a dozen companies in industries as diverse as a 5-star Fijian island resort to custom 3D-printed prosthetic limbs. Through the Anthony Robbins Foundation and his matching funds, Tony feeds 4 million people per year in 56 countries. He has also initiated programs in more than 1,500 schools, 700 prisons, and 50,000 service organizations and shelters. He lives in Palm Beach, Florida.