eCommerce Strategy, Design, and Marketing

Branded eCommerce

eCommerce isn’t just a platform or an isolated strategy; it is a key expression of your brand with the potential to transform your business and direct-to-consumer initiatives.

01 —Our Method

Culture Drives Commerce™

Shopping online is a more sophisticated challenge than ever. Customers expect brands to simplify the user journey as much as possible, while at the same time delivering the powerful brand moments that surprise and delight them.

Our approach to eCommerce is rooted in simplicity and emotion, bridging the gap between business goals and user goals. Working collaboratively, we simplify and unify every interaction of the experience by bringing cultural and behavioral insights into our data-driven process. The result is a branded eCommerce flagship that people want to engage with and purchase from.

Nixon.com — An eComm & digital transformation driving global growth

KeenFootwear.com — An eCommerce site for brand fans to shop & play

Our eCommerce process

Every eCommerce experience that we create is built on a unique strategy that details a brand’s future. We put together a team of category specialist, thinkers, and makers to drive commerce through platforms that express brand culture.

When it comes to eCommerce, we begin with our authentic, experience-led approach to helping brands connect with people. By beginning with business insight and consumer behavior, our focus remains true.

Our eCommerce platforms are rooted in brand and digital strategies that drive ecommerce through culture and storytelling. Our focus on creating a more human ‘path to purchase’ provides an honest base for our experiences that drive results.

Our eCommerce design approach is focused on the user experience and matching the expectations we define in our strategy. It’s a combination of hustle, data-driven insights, and creativity that drives us forward.

Content matters in eCommerce. When people interact with a brand, content is the conversation; it establishes tone and contributes identity and consistency to a brand. From photography to video and copy, we help our partners craft every element of the brand expression.

The function of development isn’t simply to ‘make things work’. We design alongside development, resulting in a better user experience, which is at the forefront of our ambition in everything we create.

When we partner with brands, we team up for the long term. From UX enhancements, to design updates and bug fixes, we continue the relationship long after launch. The work is never done.

04 —Awards

8 eCommerce Site of the Year awards...

We’ve worked with leading fashion, beauty, sport, entertainment, tech, and lifestyle brands to drive commerce through culture. Our efforts haven’t gone unnoticed. We’ve won 8 Globally Recognized eCommerce Site of the Year Awards including 4 Webby Awards, 2 OMMA Awards, a Pixel, and an Awwwards. We’ve also been finalist 4 other times.