Expert help from Google Answers

Written by Jakob Jelling

Continued from page 1

Previously asked questions and answers are posted, searchable, and freely available at Google Answers site. Other users may make comments on questions and answers, to help clarify information you receive.

Google Answers isn't magic. They can't answer unanswerable questions, and they won't provide medical, legal, or financial advice. But for other tough questions that you just can't find an answer for on your own, Google Answers may be, well, answer!

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

What Is Waiting for Us? :: Tomorrow's SEO Industry

Written by Irina Ponomareva

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Also, sites written in different languages but relevant in theme will be translated on fly and count as relevant - which perfectly fits worldwide tendency of forming international businesses. That makes international SEO companies more likely to survive.

And, most important, search engines will become capable of analysing context. Google is already playing with stemming and buying semantic packages; synonym analysis and related words (i.e. affordable services - low prices - tight budget - financial flexibility - and, perhaps, even small business package in same row) won't take long to come.

That will bring revolution to whole SEO copywriting industry. Today SEO copywriter's skills are determined by his/her ability to include targeted keywords in SEO copy without breaking its readability; in most cases it is bound to reduce quality of text, unless you hire a very capable writer. Tomorrow, exact keyword matches will be less important. That will make copywriters' work easier in some ways - and harder in others. It could be hard to part with habits acquired over time and develop totally new approaches and methods.

But Net will benefit from it.

Those who want to make their SEO copy flexible and artistic might lose points today, but will win tomorrow. And that will be end for doorways - completely and irreversibly.

Be prepared to accept new SEO This is only advice that seems reasonable. My forecast may not be precise, but today's tendencies have already confirmed that this course of events is likely one.

So, when optimising your site today, think of its contextual relevancy. Of course, include your targeted keywords - but also make sure overall subject of site reinforces point. Do not be afraid of synonyms and related words: they will make your copy more natural and attractive today, and are very likely to make it more relevant tomorrow.

When building links today, vary your titles and descriptions from directory to directory and from link partner to link partner. Throw away all automated submitters; do it manually. It is hard and time-consuming, but it is also a reliable and strong method of protecting your site from future algorithm whims. It means quality; and I strongly believe that quality will never betray you.

And never stop learning. Visit forums, read fresh articles, exchange opinions with other SEO professionals. Never assume you know everything.

And never be satisfied. It is only inquiring minds that will win in end.