wtfprhttps://wtfpr.wordpress.com
Misguided and mystifying PR pitches.Fri, 10 Mar 2017 00:02:28 +0000enhourly1http://wordpress.com/https://s2.wp.com/i/buttonw-com.pngwtfprhttps://wtfpr.wordpress.com
Science that changes religions. With no biasness!https://wtfpr.wordpress.com/2014/02/10/science-that-changes-religions-with-no-biasness/
https://wtfpr.wordpress.com/2014/02/10/science-that-changes-religions-with-no-biasness/#respondMon, 10 Feb 2014 14:48:19 +0000http://wtfpr.wordpress.com/?p=166]]>Any time a writer sees the phrase “everything we thought we knew about X is also incorrect” , it sets off bullshit alarms. Having X be some major conclusion of physics makes the alarms even louder. Saying both religions and textbooks will need revising, well…

For the first time in history, “The Principle” (documentary) finds scientific evidence that The Copernican Principle is incorrect and suggests that everything we thought we knew about the universe is also incorrect. The film has already been a huge topic of a controversy in Universities around the globe, though this is the first time any formal press has been released.

It is important to note that our film conveys no biasness at all. We simply reveal groundbreaking research.

Could 500 Years of Science Be Wrong!?

The Most Heated Debate of The Century Enters Theatres

Considered to be the most controversial film of the year, Stellar Motion Pictures announces the theatrical release of “The Principle”. For the first time ever, this film reveals scientific evidence that proves the five-hundred-year-old “Copernican Principle” is wrong.

If The Copernican Principle is wrong then everything we think we know about the Universe is also disturbingly wrong. What this means is, every religion, science textbook, and philosophical viewpoint will be forced to reposition their belief system to admit that the Earth is in fact: The Center of The Universe.

]]>https://wtfpr.wordpress.com/2014/02/10/science-that-changes-religions-with-no-biasness/feed/0wtfprPROVEN BY SCIENCE: how to get a drinkhttps://wtfpr.wordpress.com/2014/02/07/proven-by-science-how-to-get-a-drink/
https://wtfpr.wordpress.com/2014/02/07/proven-by-science-how-to-get-a-drink/#respondFri, 07 Feb 2014 14:42:34 +0000http://wtfpr.wordpress.com/?p=164]]>It’s pretty bad when a science uses sloppy language like “scientifically proven to help get you a drink.” But worse that the company that hosts the blog is attempting to get more serious blogs to give the sloppiness more prominence.

There you are—waiting at the bar, dying for a drink, but you can’t seem to catch the bartender’s attention. What’s your next move? Wait patiently? (Yeah, right.) Panic? Forget the drink and just pretend to your date that you’re way drunker than you actually are?

Well, lucky for you, Discover magazine’s Seriously Science? blog reports today on a technique that is scientifically proven to help you get a drink. All you do is this: Yell “BEER ME! NOW!” as loudly as you can while pointing your finger at the bartender.

No, just kidding. Don’t do that. (Though it might actually work in some cases.)

But seriously, here’s what you do:Step 1) Position yourself directly at the bar counter.Step 2) Look at a staff member.Step 3) Receive your drink and enjoy!

For more info on the study, you can read the Discover blog post.

I hope you consider sharing this news item.

Mildly edited to remove a few links to a blog post in question.

]]>https://wtfpr.wordpress.com/2014/02/07/proven-by-science-how-to-get-a-drink/feed/0wtfprCancer? You need “natural health”https://wtfpr.wordpress.com/2014/02/06/major-life-crisis-you-need-healthy-cooking-and-martial-arts/
https://wtfpr.wordpress.com/2014/02/06/major-life-crisis-you-need-healthy-cooking-and-martial-arts/#respondThu, 06 Feb 2014 14:29:37 +0000http://wtfpr.wordpress.com/?p=161]]>The noted science writer who received this expressed intense frustration that there’s a TV show that will attempt to convince people that the best response to breast cancer or near-death experiences is “natural health.” Especially since that seems to involve little more than cooking and martial arts.

AOL ON ORIGINALS DEBUTS NEW ORIGINAL SERIES “THE RESTART PROJECT” FROM

CELEBRITY DUO GWYNETH PALTROW AND TRACY ANDERSON

Los Angeles, Calif. (December 16, 2013) – Gwyneth Paltrow and Tracy Anderson’s new series THE RESTART PROJECT premieres today on AOL On Originals. The 10- episode documentary series is produced by Ryan Seacrest Productions and presented by Kaplan University.

The series follows Academy Award winning actress Gwyneth Paltrow and fitness expert Tracy Anderson as they spend time with women who’ve overcome hardship, injury, and setbacks to triumph in the face of adversity. Each episode one woman will share her inspiring story firsthand, whether fighting back from a career-ending injury or transforming their lives and bodies through diet and exercise.

The brave women found in the series have suffered through such obstacles as losing a child, a breast cancer diagnosis, surviving a near-death experience and more but all have found peace and resolution through natural healing such as martial arts, competitive running and healthy cooking.

]]>https://wtfpr.wordpress.com/2014/02/06/major-life-crisis-you-need-healthy-cooking-and-martial-arts/feed/0wtfprFor a small fee, we’ll give you a get-out-of-jail free cardhttps://wtfpr.wordpress.com/2014/02/05/for-a-small-fee-well-give-you-a-get-out-of-jail-free-card/
https://wtfpr.wordpress.com/2014/02/05/for-a-small-fee-well-give-you-a-get-out-of-jail-free-card/#respondWed, 05 Feb 2014 14:16:25 +0000http://wtfpr.wordpress.com/?p=159]]>Normally, us reporter types get PR from companies trying to use us to help make themselves some money. Almost always, it’s going to be other people’s money. In this case, a noted editor and author got one from someone who wanted her money. In return, she’d get a card that would officially confirm she was, in fact, a journalist.

WireNews+Co offers an International Press Card/Pass to registered journalists. Our press card is both recognised and accepted by literally thousands of International organisations. Our members have been able to prevent arrest and otherwise establish their credentials as a journalist simply by presenting the WireNews+Co press card.

The programme makes available a plastic laminated membership and press card/pass, with the journalist’s photo and relevant details on the face and their signature on the reverse.

International Press Cards/Passes, issued on payment of the annual fee, are available to all journalists, including reporters, editors, photo-journalists and online publishers and/or bloggers who have registered with WireNews+Co.

]]>https://wtfpr.wordpress.com/2014/02/05/for-a-small-fee-well-give-you-a-get-out-of-jail-free-card/feed/0wtfprCome to Coventry, see the bouncy castlehttps://wtfpr.wordpress.com/2014/02/04/come-to-coventry-see-the-bouncy-castle/
https://wtfpr.wordpress.com/2014/02/04/come-to-coventry-see-the-bouncy-castle/#respondTue, 04 Feb 2014 15:45:17 +0000http://wtfpr.wordpress.com/?p=152]]>For reasons that are beyond comprehension, this was addressed by name to someone who cannot recall ever having covered bouncy castles even once during their career.

I am very pleased to confirm our attendance at the Leisure Supplies Show on the 4th and 5th of March 2014 at Sports Connexion Coventry. We really feel this is a show not to be missed. Indoor and Outdoor Leisure Ltd will be having our biggest ever show space with products on display from all three of our websites

]]>https://wtfpr.wordpress.com/2014/02/04/come-to-coventry-see-the-bouncy-castle/feed/0wtfprNatural products that say dangerhttps://wtfpr.wordpress.com/2014/02/03/get-some-all-powerful-squid-ink/
https://wtfpr.wordpress.com/2014/02/03/get-some-all-powerful-squid-ink/#respondMon, 03 Feb 2014 14:31:19 +0000http://wtfpr.wordpress.com/?p=130]]>A long list of natural products with properties that sound so miraculous that it’s a wonder that the organisms that produce them ever die. Obviously, it was sent to a science writer who is quite naturally skeptical of these sorts of hyped claims.

Dear Sir /Madam:

FEEL BETTER NOW! NATURALLY

Revolutionary Natural Supplement to support your Immune System!

Laboratory tests have shown that squid ink is an Angiogenesis inhibitor

Research is finding that Squid Ink can be the most potent ingredient in helping to better a weak immune system. New studies show Black squid ink is one of the most powerful antioxidants known, containing essential minerals like Sodium, Potassium, Phosphorus, Calcium, Magnesium, & Selenium and also rich in protein. Squid ink is also an excellent source of vitamins B1, B2, B12, Thiamin, Riboflavin, Niacin, Folic acid and fat soluble vitamins A, D, E and K. All these vitamins are vital for maintaining, boosting, & promoting a healthy immune system.

Black Squid Ink has more antioxidants than Blueberries, but with less sugar and more fiber & vitamin E. Based on current information, present lab research shows the potential protective effect of squid ink, is remarkable and researchers are also working on developing a clinical application.

The pitch continues at length about a number of other natural products that sound just as miraculous as squid ink before wrapping up with:

Yours in Health,

Calamari Ink

]]>https://wtfpr.wordpress.com/2014/02/03/get-some-all-powerful-squid-ink/feed/0wtfprNon-science meets non-sciencehttps://wtfpr.wordpress.com/2013/12/26/non-science-meets-non-science/
https://wtfpr.wordpress.com/2013/12/26/non-science-meets-non-science/#respondThu, 26 Dec 2013 14:31:19 +0000http://wtfpr.wordpress.com/?p=132]]>Some clever individual thought it might be funny to put a science writer on the mailing list for the Southern Evangelical Seminary, home of one of the leaders of the intelligent design movement. The regularly bombard me with things that are badly off target, but few so far amiss as this one.

SES Says It is Important That Christians Are Equipped to Answer Questions About the Morality and Science of Economics

CHARLOTTE, N.C.— Why should Christians care about economics? Are there moral or biblical principles related to economics? Furthermore, why is it important to contemplate whether or not economics is a science? The answers lie within what Dr. Craig Mitchell, a world-renowned economic apologist and speaker this past October at Southern Evangelical Seminary’s (SES, ses.edu) 2013 National Conference on Christian Apologetics, has studied, researched, written and presented in his lectures.

Dr. Mitchell points out that what we call science today used to be known as “natural philosophy.” The social sciences all began under the field of moral theology and moral philosophy, and economics, law and politics – the social sciences – were all sub-disciplines under the philosophical and theological fields. As such, all of the first economists included a view of the nature of man, morality and God in their systems. While economics is the most scientific of the social sciences, it is not a science like physics. More and more economists are beginning to realize that you cannot divorce morality from economics, law and politics. They also realize that you cannot separate these disciplines from each other.

Mitchell comments, “Despite all of the mathematics in contemporary economics, there is no getting away from the fact that it is still moral philosophy. Consequently, every economic decision is value laden. A good economic decision reflects the use of phronesis (or practical wisdom), which is both a moral and intellectual virtue. The man of character is one who normally acts in accordance with virtue. Consequently, one who is a good man will generally not allow himself to make many bad economic decisions.

“The man of character will normally be influenced by virtue of the moral, intellectual or political type. The Christian is guided by the theological virtues of Christian faith, Christian hope and Christian love…”

Aristotle argued that a government’s expenditures should be less than its revenue. He understood that debt was an evil that should not be undertaken lightly, especially by governments. Adam Smith, who was also a moral philosopher argued that government should only spend money on three things; national defense (the first duty of a sovereign), a legal/ judicial system, and public works. Thomas Jefferson and the other founding fathers of the United States would agree with both Aristotle and Adam Smith.

Dr. Richard Land, president of the Southern Evangelical Seminary stated, “Apologetics – or defending one’s faith – is one method of evangelism. Economic apologetics, which employs logic and rationality combined with the tenets of the Christian faith, is necessary as a method to reach a group of individuals who have a way of intellectually thinking that may preclude them from being open to a higher authority when it comes to something as worldly as money and the economy. In light of the current state of our economy and in light of the division among fiscal and social conservatives, now is the time that Christians must be equipped to be able to discuss why these fiscal and social precepts are intertwined and should not be separated, either in practice or in sound thinking. Therefore, it is also imperative that Christians are practicing the biblical principles of economics so that their witness has substance.”

Craig Vincent Mitchell, PhD is Associate Professor of Christian Ethics at Southwestern Baptist Theological Seminary (SWBTS) where he also serves as director of the Land Center for Cultural Engagement. In addition, Dr. Mitchell is also a Research Fellow for the Ethics and Religious Liberty Commission of the Southern Baptist Convention and he serves as a part-time lecturer in economics at the University of Texas at Arlington.

Dr. Mitchell has completed seven degrees. He holds a Bachelor of Science degree in electronic engineering technology/ mathematics from Savannah State University and a Bachelor of Science in electrical engineering from the Naval Postgraduate School in Monterey, Calif. In addition, Dr. Mitchell holds master’s degrees in engineering management and information systems, both from West Coast University, and a Master of Divinity degree from Southwestern. In 2011 he completed a Master of Arts degree in economics from the University of Texas at Arlington. Dr. Mitchell holds a PhD in Christian ethics and philosophy of religion from Southwestern and is the author of two books: Charts of Christian Ethics and Charts of Philosophy and Philosophers, both published by Zondervan.

]]>https://wtfpr.wordpress.com/2013/12/26/non-science-meets-non-science/feed/0wtfprPR goes to the dogs. Or comes from them. Or something.https://wtfpr.wordpress.com/2013/12/23/pr-goes-to-the-dogs-or-comes-from-them-or-something/
https://wtfpr.wordpress.com/2013/12/23/pr-goes-to-the-dogs-or-comes-from-them-or-something/#respondMon, 23 Dec 2013 14:31:18 +0000http://wtfpr.wordpress.com/?p=127]]>It’s not so much the spirit behind this — helping owners find their lost pets seems like a great idea — as the idea of doing so by giving your pet a website and tag that’s “personalized to fit your pet’s stylish needs”. Also, the whole “why not send this to someone who doesn’t ever write about pets?” thing.

Hi [redacted]!

Dog Tag Art has created the first ever “Virtual Leash” which allows you to maintain a unique website (a.k.a. online profile) for your pet with unlimited emergency contacts that can be instantly notified. The website can send you, and your emergency contacts, messages through email, Twitter, text message and voice mail when your pet is found. Virtual Leash also uses Google Maps to show potential finders a safe place for your pet. You can change this address easily and at anytime.

Your pet’s unique website is printed on a tag, (along with your phone number), that can be personalized to fit your pet’s stylish needs. Your pet’s website can be updated as you move, travel or even when they are at a pet sitters for the weekend. Would you like samples of any of their fabulous customizable pet tags or more info on Virtual Leash for a possible feature? Release and images are below and be sure to check out their website.

]]>https://wtfpr.wordpress.com/2013/12/23/pr-goes-to-the-dogs-or-comes-from-them-or-something/feed/0wtfprA PR pitch that will leave you needing a drinkhttps://wtfpr.wordpress.com/2013/12/10/a-pr-pitch-that-will-leave-you-needing-a-drink/
https://wtfpr.wordpress.com/2013/12/10/a-pr-pitch-that-will-leave-you-needing-a-drink/#respondTue, 10 Dec 2013 14:21:21 +0000http://wtfpr.wordpress.com/?p=136]]>It’s a deep recursion into the blogosphere. Sent to the science editor of a news and culture blog, asking for publicity for a story at a science blog site. All about a “scientifically proven” method of getting a bartender’s attention.

Hi [redacted]-

There you are—waiting at the bar, dying for a drink, but you can’t seem to catch the bartender’s attention. What’s your next move? Wait patiently? (Yeah, right.) Panic? Forget the drink and just pretend to your date that you’re way drunker than you actually are?

Well, lucky for you, Discover magazine’s Seriously Science? blog reports today on a technique that is scientifically proven to help you get a drink. All you do is this: Yell “BEER ME! NOW!” as loudly as you can while pointing your finger at the bartender.

No, just kidding. Don’t do that. (Though it might actually work in some cases.)

But seriously, here’s what you do:Step 1) Position yourself directly at the bar counter.Step 2) Look at a staff member.Step 3) Receive your drink and enjoy!

For more info on the study, you can read the Discover blog post here:

[link removed]

I hope you consider sharing this news item.

Thanks for your time. I hope these tips help you have a great (thirsty) Thursday!

]]>https://wtfpr.wordpress.com/2013/12/10/a-pr-pitch-that-will-leave-you-needing-a-drink/feed/0wtfprA tortured pitch for torture-free holidayshttps://wtfpr.wordpress.com/2013/12/09/a-tortured-pitch-for-torture-free-holidays/
https://wtfpr.wordpress.com/2013/12/09/a-tortured-pitch-for-torture-free-holidays/#respondMon, 09 Dec 2013 14:25:20 +0000http://wtfpr.wordpress.com/?p=135]]>For starters, we’d be badly remiss if we didn’t include the image that was plastered across the top of this pitch:

With that out of the way, the pitch itself had a great opening line for its recipient, a science writer who doesn’t actually have a show:

GUEST FOR YOUR SHOW

The guest, naturally, wasn’t going to talk about science at all.

Happy Torture-Free Holidays!
The Top 5 Ways We Torture Ourselves at the Holidays and
The Simple Ways Not To
The Answers to Finding More Peace, Ease and Genuine Joy at Holiday Times!
Sue Elliott, Founder/Editor-in-Chief of Law of Attraction Magazine and Creator of “Heartfelt Holidays”

Dear [redacted],

Why do we feel so depressed, anxious, fearful, irritated and upset from Thanksgiving to New Year’s? It’s not always the annoying relatives and pressures to meet end-of-year deadlines at work. In fact, our unhappiness seldom comes from outside… Most often what makes us craziest at the holidays is OURSELVES.
Sue Elliott, the Founder/Editor-in-Chief of Law of Attraction Magazine and a leading transformation and power activator coach, says there are five key ways that we torture ourselves at the holidays!
Mastering these are the first steps in making your holidays the joy they were intended to be, and relaxing into peace, ease and fun. Your listeners will learn to watch for these hot buttons, and Sue will offer the shifts they need to make in their attitude in order to regain their equanimity and joy.

Torture #1: Comparing our real families – and the memories of holidays with them – with the “perfect” families we’ve seen in movies and on TV.
Torture #2: Beating ourselves up over gaining weight at the holidays.
Torture #3: Keeping score in gift-giving.
Torture #4: Getting upset every time we have to stand in line.
Torture #5: Trying to buy the “perfect” gifts for people.

And the pitch wrapped up with perhaps the finest closing I’ve yet to see from any PR.

Happy Torture-Free Holidays

]]>https://wtfpr.wordpress.com/2013/12/09/a-tortured-pitch-for-torture-free-holidays/feed/0wtfpr704Make gardens, not warhttps://wtfpr.wordpress.com/2013/12/06/make-gardens-not-war/
https://wtfpr.wordpress.com/2013/12/06/make-gardens-not-war/#respondFri, 06 Dec 2013 16:00:57 +0000http://wtfpr.wordpress.com/?p=139]]>Sent to a prominent journalist and book author. There’s really nothing to add to the pitch itself.

Hi,

Since early eighteenth century the shotgun has been used for hunting and in warfare. Countless deer, rabbits and birds has been killed, and Countless soldiers, from the trenches of Verdun to Bagdad have experienced the deadly blast of led shots. No more.

My name is Per Cromwell. I’m a designer/inventor at ST-labs.
Today we’re launching a product I worked REALLY hard with for a long time: “Flower Shell” a shotgun shell loaded with flower seeds instead of deadly led.

• Transform any 12 gauge shotgun to a life giver instead of a life taker.
• Make gardening more FUN!
• Comes with 12 different seeds. (Columbine, Cornflower, Daisy, Poppy, Sunflower, Peony, meadow flowers and more)
• Each shell is hand made with love.
• The amount of gunpowder has been reduced and adjusted to fit the different seeds.
• More info on http://www.flowershell.com

If you want more information, piuctures or anything, don’t hesitate to ask me.
This is my dream project.

FLORENCE, Ala. – The University of North Alabama’s nationally renowned Pride of Dixie Band program earned highest accolades and honors – including a championship trophy for its outstanding drum line – during performances last week at the Bands of America Grand National Championships and the Percussive Arts Society International Conference (PASIC) in Indianapolis, Indiana.

“It was an extremely successful two days of performances by UNA band students at two of the most prestigious band-related events in the United States,” according to Dr. Lloyd Jones, UNA’s director of bands. “Not only did these valuable opportunities serve to greatly enhance the awareness and reputation of UNA on a national level, but I am confident that this experience will serve to create opportunities for other performances as well as recruitment.”

The piece goes on for quite some time about the band competition and what this win means for the students and university. The only thing I really got out of it is the fact that “percussive circles” doesn’t only mean a bunch of hippies getting together in a park, but can also mean the musical community that focuses on percussion instruments.

]]>https://wtfpr.wordpress.com/2013/12/06/why-me/feed/0wtfprNever trust a PR agent with an AOL email addresshttps://wtfpr.wordpress.com/2013/12/05/never-trust-a-pr-agent-with-an-aol-email-address/
https://wtfpr.wordpress.com/2013/12/05/never-trust-a-pr-agent-with-an-aol-email-address/#respondThu, 05 Dec 2013 15:23:32 +0000http://wtfpr.wordpress.com/?p=122]]>Contrary to rumors, most science writers don’t live on the streets, so technically we are part of the target audience that owns windows and doors. But did it really make sense to send a press release about a specific company’s doors and windows to a science writer?

COLUMBUS, OHIO – Following more than a year of housing market recovery, Mark Savan, president of Therma-Tru Doorsand Simonton Windows, sees 2014 as a year where the companies are well positioned to meet consumer needs by producing quality products in a timely manner and offering strong service at all customer levels.

“Our focus is on meeting the desires of everyone who ‘touches’ our products, from distributors to building industry professionals to homeowners,” says Savan. “For 2014 we will continue our focus on marketing and training support for professionals and on education related to product knowledge for consumers.”

Savan reports that providing a wide variety of door styles and selections is important to the end purchaser of doors. For windows, energy efficiency elements remain a critical desire because so many homeowners are continually looking for quality windows that help lower energy costs in the home.

“We feel our companies are the premier brands in their respective markets,” says Savan. “We are very confident that if we are in a customer’s consideration mindset we will ultimately be regarded as their best purchasing decision.”

It goes on, providing both the consumer and construction perspective on these windows and doors.

Don’t we all know somebody who is a good and faithful Christian, but whose life is a disaster? Why does this happen to some people and not others? Your audience has probably spent more than a little time pondering this question ― now you can give them some answers. Author Virginia Hull Welch offers practical suggestions for people of faith, and will charm your audience while she’s at it.

Please read the press release below and let me know if I may schedule an interview with Virginia Hull Welch, or send a copy of What to Do When the Blessings Stop ‒ When God Sends Famine, for consideration of a review. Thank you!

The release helpfully informs us that Ms. Welch’s next book, The Hiss from Hell Only Women Hear, will be coming out soon, too. It also offers a “tip sheet” that consists of excerpts from Amazon reviews.

]]>https://wtfpr.wordpress.com/2013/12/04/to-be-honest-my-audience-probably-hasnt-pondered-that/feed/0wtfprNo, I actually do not like thathttps://wtfpr.wordpress.com/2013/12/03/no-i-actually-do-not-like-that/
https://wtfpr.wordpress.com/2013/12/03/no-i-actually-do-not-like-that/#respondTue, 03 Dec 2013 15:46:24 +0000http://wtfpr.wordpress.com/?p=113]]>The presumptuousness of this one gets me. It’s off target, sure; I write about science, and this is about music. But the PR person marked the email as “high priority”, and then helpfully informed me that she knows I like to receive her PR. How, exactly, does she know this?

Dear [redacted],

We know that you always like to receive our latest news at the earliest possible date. Please find below our new media alert which we are sure will be of interest to you and your readers.
As always, please do not hesitate to get in touch if you have any questions or would like to review any of our products.

MEDIA ALERT

IK Multimedia adds SampleMoog™ Mobile Edition
and Inter-App Audio in SampleTank
for iPhone, iPad and iPod touch
New version of SampleTank for iOS adds availability of the SampleMoog™
collection of instruments – the most sought after vintage
and modern Moog synthesizers of all time

November 26, 2013 – IK Multimedia, the leader in mobile music-creation apps and accessories for iPhone, iPad and iPod touch, is pleased to announce a new version of SampleTank, the premium virtual instrument and sound module for iPhone, iPad and iPod touch that gives mobile musicians access to the SampleMoog™ – Mobile Edition collection of instrument sounds, plus adds Inter-App Audio features allowing SampleTank to run as an instrument app for Inter-App Audio compatible recording apps like GarageBand for iPhone, iPad and iPod touch.

]]>https://wtfpr.wordpress.com/2013/12/03/no-i-actually-do-not-like-that/feed/0wtfprWell, it’s a revolution of a sort…https://wtfpr.wordpress.com/2013/12/02/well-its-a-revolution-of-a-sort/
https://wtfpr.wordpress.com/2013/12/02/well-its-a-revolution-of-a-sort/#respondMon, 02 Dec 2013 17:47:52 +0000http://wtfpr.wordpress.com/?p=104]]>Earlier in November, we mentioned the output a company that claimed to have a “revolutionary automated system [that] is changing the face of PR.” The revolution seemed to involve trying to convince science writers to cover a shipping company. As we went through some of our other off-target pitches, we began to realize that the revolution was much bigger than that, and involved convincing science writers to write about nearly everything but science.

Here, for example is an offer for an interview with the man behind what appears to be a Netflix-style service for neckties:

Hey [redacted]!

I have a great feature idea for you! How about a feature about “How to dress your man for the Holidays” or “The Perfect Gift for a Man this Holiday”??! Finally there is a way for men to look their best without spending so much money! My client, FreshNeck , is changing the fashion world… one tie at a time. The company provides it’s members with ties, bow ties, pocket squares and cufflinks…. all for a monthly premium… with no purchase necessary. The founder, lawyer David Goldberg, is an entrepreneur with a flair for fashion and business. The story behind FreshNeck is an interesting and engaging one and David makes a great interview…. plus this makes a perfect Holiday gift! Please let me know if you are interested in interviewing David. I’d be happy to set it up!

And shortly after, we got another pitch for a company that’s trying to bring back the handwritten note, though without the handwriting part:

Hi [redacted]!

Working on Valentine’s Day yet? Well, this Valentine’s Day do something a little different ! A KindNotes jar is the perfect gift to give, and it brings back the appreciation of a written note(remember those?!). KindNotes are jars of messages that are enclosed in mini envelopes. Each envelope contains a different message you can select from their extensive library of messages, have personalized messages written for you or you can request blank papers to write your own! Would love to send over a sample for feature consideration! Let me know what you think!

[Links removed from both.]

Remember, these pitches are referring to a science writer by name. Either this company’s automated system has some serious bugs, or it’s revolutionary in the sense that giving a howler monkey some meth and setting it lose in my apartment would be revolutionary.

]]>https://wtfpr.wordpress.com/2013/12/02/well-its-a-revolution-of-a-sort/feed/0wtfprIf you have to ask, we rescind the invitationhttps://wtfpr.wordpress.com/2013/11/27/if-you-have-to-ask-we-rescind-the-invitation/
https://wtfpr.wordpress.com/2013/11/27/if-you-have-to-ask-we-rescind-the-invitation/#respondWed, 27 Nov 2013 14:00:28 +0000http://wtfpr.wordpress.com/?p=106]]>This invitation to meet the employees of a new venture came without any indication of what, precisely, that venture did.

Hi [redacted],
Come hang out with Pave!
We’re hosting meetups in San Francisco and New York to bring together our growing Pave community.

San Francisco
Meet our founders – Justin, Sal and Oren – on Tuesday when they host a gathering at the Hub in San Francisco to connect with the Bay Area community. RSVP.

New York
Next Monday, November 25th, we’ll host an open house at our NYC headquarters. RSVP.
Hope to see you there!

P.S. For those of you not in SF or NYC, we’d love to meet you! Please be in touch if you’d like to help us organize an event near you.

]]>https://wtfpr.wordpress.com/2013/11/27/if-you-have-to-ask-we-rescind-the-invitation/feed/0wtfprI’d take a bullet for all of my personalitieshttps://wtfpr.wordpress.com/2013/11/26/id-take-a-bullet-for-all-of-my-personalities/
https://wtfpr.wordpress.com/2013/11/26/id-take-a-bullet-for-all-of-my-personalities/#respondTue, 26 Nov 2013 17:59:58 +0000http://wtfpr.wordpress.com/?p=111]]>Sent to, of all people, a freelancer (meaning someone who is their own boss) who focuses on science and medical issues. Don’t miss the last paragraph for information that would obviously be essential for covering this story.

Would you take a bullet for your boss?

[PRESSWIRE] United Kingdom – 25.11.2013 — That was the questions asked, in a recent online survey conducted on behalf of bodyguard.ws, in which more than 1,100 people took part.

Over 70% of the participants replied “No”, that they would not stand between someone with a gun, and their boss. David Simmonds, a close-protection officer, creator of the website bodyguard.ws, doesn’t see this as a surprise, and urges people to spare a thought for the bodyguards who protect the “rich and famous”.

Simmonds states that being a bodyguard “is an incredibly hard job and a massive responsibility”. Would he take a bullet for his client? “Yes, of course, after all this is what I am getting paid for, although bullet-catching is absolutely the last resort”. As an instructor in conflict management and physical intervention, Simmonds always tries to utilise these skills first.

Notes to Editors:

About David Simmonds

Former soldier, and then Police Officer, David Simmonds is keen to point out the benefits of an Independent Close Protection Officer. Being independent involves making one’s own decision on what assignments one takes. This is a very effective practice, when it comes to clients with very fast-pace schedules, when decisions have to make instantly, without the need to refer back to the line manager. This system is much prefered by clients too, as it always creates a good working relationship.

David recently launched his website: bodyguard.ws – although most of his work comes from word of mouth, and personal recommendations. Admittedly, he built the website himself, in a couple of hours, in a hotel room in Dubai.

]]>https://wtfpr.wordpress.com/2013/11/26/id-take-a-bullet-for-all-of-my-personalities/feed/0wtfprThere’s an app for those pants, toohttps://wtfpr.wordpress.com/2013/11/26/108/
https://wtfpr.wordpress.com/2013/11/26/108/#commentsTue, 26 Nov 2013 15:48:05 +0000http://wtfpr.wordpress.com/?p=108]]>Sent to one of the people who also received the pants pitch:

Hi [redacted] —

I’m writing to suggest a great Thanksgiving segment idea for [your publication] — What NOT to Wear to Meet the Parents.

I’m a publicist for Postelio, a cute app that lets you quickly ask friends and family for their fashion opinions while you’re out shopping – all from your cell.

The holidays – like Thanksgiving – are a stressful time for ladies who will be meeting their man’s parents for the first time. You must find the perfect look to impress his mom and sisters — one that’s fashionable, chic and classy.

What are the exact steps you need to take to really wow his family?

STEP 1: DO YOUR RESEARCH
No one will be a better judge of the in-law’s judgment than your significant other. Ask him what his moms and sister’s fashion sense is. Check out Facebook photos from past holidays. If they look like East Coast Blue Bloods, dress conservative. If they’re total ex-Berkeley activists, try hippie chic and go vintage.

STEP 2: PACK FOR EVERY OCCASION
Bring one flowery dinner outfit, one semi-sexy outfit for a night on the town with your guy, and one laid back combo for that Sunday morning stroll with his mom. Tiny skirts are best left at home – because you don’t want them to think you’re Miley’s doppelganger – and don’t channel Lady Gaga with uncomfortable fashion ensembles that will just make Granny give you side eye.

STEP 4: CHECK IN WITH YOUR FRIENDS
We know you can’t bring your fashionable friends that weekend to help you find your perfect outfit. But you can send them your fashion selfies and ask them for advice. Postelio is the perfect app to quickly and discreetly ask your friends for fashion advice.

I can help arrange an interview on this topic with Postelio’s Ameena Syeda about dressing your best when meeting the parents. She is available for phone or Skype interviews this week, November 25.

If you’re interested in a guest blog post from Ameena, let me know as well.

]]>https://wtfpr.wordpress.com/2013/11/26/108/feed/1wtfprProtection rackethttps://wtfpr.wordpress.com/2013/11/25/protection-racket/
https://wtfpr.wordpress.com/2013/11/25/protection-racket/#respondMon, 25 Nov 2013 17:18:54 +0000http://wtfpr.wordpress.com/?p=83]]>A helpful reader (who happens to be the science editor at a major online publication) writes: “Not sure if batshit crazy PR counts.” Yes! It most certainly does. And this one tips the crazy scales because it’s about a product that proudly protects people from a risk that most studies indicate doesn’t actually exist.

Hi [redacted],

Of the estimated six billion cell phone users around the world, few are aware of the potential health dangers posed by the radiation emitted from their devices.

Due to the growing number of people using mobile devices, Green Swan announced the launch of The Cell Spacer™, a device that puts distance between a mobile phone user’s head and headset. The Cell Spacer will help people use their mobile phones in a safe and healthy way.

If you are interested in sharing this with your readers, I am more than happy to provide you with a sample of The Cell Spacer or connect you with experts on the topic. Green Swan Founder and CEO Harry Lehmann, and/or Olle Johansson, Ph.D. at Sweden’s Karolinska Institute in the Department of Neuroscience are available for interviews at your earliest convenience.

More information can be seen in the release below.

[Links removed above because, really,we don’t wantto be giving these people any more attention than we already are.]

As our submitter is unquestionably aware, a few studies have found tenuous links between cell phone use and various cancers, but these have not held up in larger, more rigorous studies. And there is no biologically plausible mechanism by which the radiation these phones emit can damage DNA. Nevertheless, the attached release quotes the PhD mentioned above as saying the dangers are so high that “To not act today would be deemed ethically and morally completely corrupt in the future.“

]]>https://wtfpr.wordpress.com/2013/11/25/protection-racket/feed/0wtfprHousekeeping noticehttps://wtfpr.wordpress.com/2013/11/23/housekeeping-notice/
https://wtfpr.wordpress.com/2013/11/23/housekeeping-notice/#respondSat, 23 Nov 2013 21:36:22 +0000http://wtfpr.wordpress.com/?p=101]]>I’ve decided this site really needs a Twitter account, since I just don’t have enough passwords to forget already. Hopefully, it will help a few people keep track of when we publish something. Please, go follow.]]>https://wtfpr.wordpress.com/2013/11/23/housekeeping-notice/feed/0wtfprOne that has everything (including pants)https://wtfpr.wordpress.com/2013/11/22/one-that-has-everything-including-pants/
https://wtfpr.wordpress.com/2013/11/22/one-that-has-everything-including-pants/#commentsFri, 22 Nov 2013 14:02:37 +0000http://wtfpr.wordpress.com/?p=80]]>This one seems to hit every single aspect of bad PR: off-target topic, questionable information, a Kickstarter campaign, and an offer of a guest blog post from someone who would benefit from the publicity—sent to an organization that doesn’t do guest blog posts. A truly all-encompassing effort.

[redacted] —

I’m writing to suggest a fun, story idea for [a prestigious international publication] based on timely survey data: “What are your pants communicating about you on a first date?”

My name is Cody Pittman, and I’m a publicist for Barley & Britches and their Everyday Chinos.

Do women actually judge you on a first date based on the pants that you wear to the bar or the restaurant? To answer this question, we conducted a survey representative of 1,300 respondents.

Some interesting findings on men and their “first date pants” include:

* If you want women to think you’re rich, responsible and a perfect long term partner, wear khaki colored pants.
* If you want to seem like a wild, adventurous, offbeat, or creative date, wear colorful pants like dark red or bright blue – but you also run the risk of being seen like just a hookup.
* If you want ladies to think you like the finer things in life, wear dark but still colorful pants – such as dark purple.
* Wearing green pants will communicate that you’re a world traveler – but that you also may live with your parents.

To make dating fashion easier, Sim has created The EveryDay Chino, a premium pant that fits your lifestyle and wallet at $38, comes in 5 great colors, and is delivered straight from the manufacturer.

The Chinos go live on Kickstarter this upcoming Thursday, November 21. A preview of the page is available here (for your eyes only):

[links removed]

I can help arrange an interview on this topic with Sim Gulati about how to make the best first impression with your pants on the first date. He is available for , email and phone or Skype interviews Friday (Nov. 22) and next week (November 25-29).

If you’re interested in a guest blog post from Sim, let me know as well.

]]>https://wtfpr.wordpress.com/2013/11/22/one-that-has-everything-including-pants/feed/1wtfprMore baggage, less carehttps://wtfpr.wordpress.com/2013/11/19/77/
https://wtfpr.wordpress.com/2013/11/19/77/#commentsTue, 19 Nov 2013 19:16:45 +0000http://wtfpr.wordpress.com/?p=77]]>This one seems to have been sent to every single writer of a site that is neither travel nor luggage focused.

Hey [redacted]!

I wanted to touch base with you and see if you would be interested in doing featuring my client LugLess in any features you are working on?! Recently featured on “Shark Tank”, Brian Altomare is the founder of LugLess…. a lifestyle luggage shipping service that sends luggage ahead of time to wherever a traveler is going. This timely service lets travelers bypass airline baggage fees, check in lines, breeze through security, and avoid baggage claim and lost luggage. Brian was recently featured on Bloomberg TV, FOX News Radio, ABC- San Francisco and CW- San Diego. Brian could discuss holiday travel tips for your readers, which would make a timely and interesting feature. Let me know if you are interested….. would love to set this up!

Press release and images below.

Some choice phrases from the tagline of the PR agency that appeared below the release: “an “out of the box” PR company” that claims to use “an innovative approach to PR” using a “revolutionary automated system [that] is changing the face of PR.” If so, it’s changing that face for the worse.

Long time leading supplier of industrial lighting equipment Larson Electronics has announced the release of a portable power supply designed to provide a versatile and convenient source of power for running low voltage lighting equipment in hazardous locations. The EPL-RPS-70A explosion proof power supply features 4 receptacles, 70ah AGM battery, and can run four 12 volt lamps for up to 21 hours.

The EPL-RPS-70A explosion proof power supply from Larson Electronics gives operators in hazardous locations the ability to run low voltage 12 or 24 VDC lamps without the need for an external power source. This portable power supply offers a host of features including four 20 amp explosion proof receptacles, a 70 amp hour AGM battery for long operating times, and a wheeled cart for easy maneuvering around the work space. This rechargeable power supply can be charged from standard 120 volt outlets or explosion proof outlets, and when paired with Larson Electronics’ EHL-LED explosion proof LED hand lamp, can run four lamps for up to 21 hours on a single charge. The four receptacles on this unit are explosion proof twist lock designs rated at 20 amps and accept Larson Electronics own EPP-15A or EPP-20 plugs or Crouse Hind™ ENP general purpose plugs. The battery is a 70 amp hour unit and included charger/maintainer systems allow easy recharging from standard 120 VAC power sources. Also included is 25 feet of SOOW cord ending in a 1523 explosion proof plug to allow easy connection for recharging. The cart is constructed of non sparking aluminum for light weight and safety and features an easy push handle and solid wheels for maneuvering the unit from one area to another. Side brackets on each side of the cart provide a convenient place for hanging and storing hand lamps and their cords. This explosion proof power supply is Class 1 Division 1 approved and is an ideal solution for operators who must work within hazardous locations where normal sources of power such as outlets or extension cords are either unavailable or impractical.

]]>https://wtfpr.wordpress.com/2013/11/18/keep-typing-despite-explosions-near-your-laptop/feed/0wtfprIn a word, nohttps://wtfpr.wordpress.com/2013/11/17/in-a-word-no/
https://wtfpr.wordpress.com/2013/11/17/in-a-word-no/#respondSun, 17 Nov 2013 13:33:41 +0000http://wtfpr.wordpress.com/?p=9]]>Sent to a writer who knows a thing or three about genetics.

From getting ahead in business to beating cancer, could one gene hold the key?

Ex-Burger King CEO Barry Gibbons today shocked the scientific establishment by unveiling work that claims to prove that one gene is responsible for success in a variety of endeavours.

Without a microscope, any scientific training and through experiments on only one animal – himself – Gibbons has managed to isolate the elusive W Gene*. Unharnessed, this rogue gene, found mainly in the human male, can cause disastrous life consequences but, claims Gibbons, it has astonishing potential when brought under control.

“It triggers a strange behavioural pattern in those who possess it,” says Gibbons. “When things are going well, when recent life has been a sequence of climbing small ladders, this demographic, for no apparent reason, does (or says) something which provides a snake to slide down. But the W Gene might be controlled, and even harnessed, with positive results. Under certain circumstances the W Gene might prove to be an ally.”

It is estimated that only a small proportion of the population carries this gene, though incidence of W-Gene affected people seems to be particularly high in the north of England (Gibbons himself hails from Manchester), among football managers and in all strands of the media. Diagnosis can take years but signs include:

An uncanny ability to mess up one’s life, particularly when it’s going well – the W Gene seems to switch on when things get ‘boring’;

A heightened ability to say the wrong thing to the wrong person at precisely the wrong time;

Possession of a finely tuned bullshit detector;

An unwillingness to suffer fools at all;

A mischievous sense of fun and dry wit, neither of which is tuned to appropriateness of situation;

A highly developed sense of right and wrong and an unwillingness to pursue any other course, regardless of consequences.

Once Gibbons discovered this genetic quirk it became clear that it was behind both his career accomplishments and his continuing successful battle against bowel cancer. More detail on this potentially world-changing discovery can be found in Gibbons’ new book Pushing doors marked pull. Rude, funny, revealing and straight talking, this book is for anybody who wants to know what it takes to succeed in spite of, or perhaps because of, yourself.

About the author
Barry Gibbons is a business icon turned author. He has worked for Whitbread, GrandMet and most notably as CEO of Burger King Corporation for which he was named ‘Turnaround Champion’ byFortune magazine. In 1994, he left corporate life and began writing books. To date he has written six business books, one on public speaking, and one novel. He has also given more than 250 speeches to organisations around the world. In 2010, after returning to the UK to live, he was diagnosed with colon cancer. After surgery and chemotherapy he is currently clear of cancer and cautiously optimistic. He lives in Bedfordshire with his wife, Judy, who he met at Liverpool University. Their two grown up sons live well within mutual mickey-taking range.

*Also known as the Wanker Gene (n. chiefly British slang), this is hereditary gene most usually occurs in men, and can cause a range of irrational behaviours.