"Backstage at fashion shows, we did the models hair in 15 to 20 minutes. I'm here to help every woman achieve the same at home," explains founder Jen Atkin of the inspiration behind OUAI Haircare. Perfect for anyone with hair that is flat and difficult to style, this 'Soft Mousse' is formulated to boost volume and feel lightweight. Use it before blow drying to achieve a bouncy, full-bodied look.