This is why Light's new device is intentionally limited. The Light Phone 2 is designed to manage some of the tasks that keep us connected — calling, messaging, and getting directions — while eliminating time-wasters like social media and games.

Here's how it works.

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Light was founded by Joe Hollier and Kai Tang.

Hollier is on the left, and Tang is on the right.
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Hollier's background is in art, design, and filmmaking, and he used to run a studio and skateboarding company called Five on That.

Tang worked in product design and development and spent 10 years traveling the world.

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Hollier and Tang met in 2014 when they were asked to design smartphone apps at a Google incubator. But they agreed that the world had enough addicting apps and decided to create a phone intended to be used as little as possible.

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Even back in 2014, Hollier and Tang were onto something.

Recent data from the analytics company Flurry found that people in the US use their mobile devices for five hours a day, while a study from the tech-support firm Asurion found that Americans check their phones 80 times a day on average.

Much of that time is spent in apps. Several of the most popular smartphone apps — like Instagram, Facebook, Twitter, and Snapchat — have been designed to use psychological tricks to grab your attention.

Light launched its first product on Kickstarter in 2015. Called the Light Phone, it was capable of only making and receiving phone calls.

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The Light Phone couldn't text, connect to Twitter, take photos, or send emails.

Hollier and Tang designed the phone as something of a security blanket for smartphone users — you could leave your phone at home and "go light" using only the Light Phone. People could still reach you, but you'd be forced to look up from your phone and experience the world around you.

The Light Phone wasn't just technical — it had a philosophical message. Hollier and Tang wanted to encourage people to consider the importance of disconnecting from the digital world.

"We are becoming scared of boredom, scared of solitude," they wrote in a blog post about how the company got its start.

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Light's message must have clicked with like-minded customers — the company says it sold more than 10,000 Light Phones in more than 50 countries.

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Now, Light is back with its second-generation phone: the Light Phone 2.

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The Light Phone 2 is a more powerful version of the original device.

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Light says it falls somewhere between the first-generation device and a smartphone; it isn't as basic, but it still doesn't have apps.

"Light Phone 2 encourages you to spend more quality time doing the things you love most, free of distractions," Light said in an announcement about the new product.

"Enjoy a morning jog, a drink with an old friend, a night on the town or day at the park with your kids, waking up with a coffee and a good book, a trip to the beach, or simply some time away from your Instagram."

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The new Light Phone's most important new feature is the ability to text.

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The original Light Phone could only tell the time and make calls. But the Light Phone 2 can send and receive text messages — something likely to entice more people who are afraid to give up their smartphones completely.

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The Light Phone 2 also has an alarm clock, a larger speaker, a microphone and physical buttons.

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Light says the Light Phone 2 is easier to use than the original device and could even be your only phone.

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The original device was intended to be a companion to your smartphone. You could set up call forwarding through Light's computer app, then leave your smartphone at home for short periods.

But since the Light Phone 2 has more features, it could theoretically handle long-term, daily use. Light is hoping to target smartphone users frustrated by the complexity of iPhone and Android devices.

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Unlike the original phone, you'll be able to add contacts to the Light Phone 2, program it to call you a taxi, or use it to get simple directions.

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The Light Phone 2 has 4G LTE connectivity and a USB-C charging port.

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Plus, the phone has a headphone jack.

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The Light Phone 2 has an E-Ink display and comes in black or white.

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It's only 6.5 millimeters thick and about the same length and width as a credit card.

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The Light Phone 2 will be able to slip into a shirt or pants pocket with no problem. Because of its size and slimness, it even fits into some wallets.

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You can preorder the Light Phone 2 for $250 starting Thursday.

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The phone will eventually cost $400 but is available for the discounted price for the next 25 days of Light's Indiegogo campaign.