Woolworths launch new Australian-style Christmas campaign

The “Where every Christmas begins” campaign focuses on an Australian-style summer Christmas and the promotion of cold meats such as ham and prawns.

“The Prawn Whisperer” advertisement follows last week’s launch of “The Ham King” ad, which features a father handing down the tradition of the Christmas ham preparation to the son.

Similarly, “The Prawn Whisperer” celebrates various prawn recipes that play on well-known musical icon’s in Australian culture such as Bruce Springsteen’s “Prawn” In the USA and Lady Gaga’s “Prawn” This Way.

The now renowned Masterchef “croquembouche” dessert, also featured in the Woolworths ad, is made from prawns.

The new style of Woolworths Christmas advertising campaign is under a new agency, Droga5.