Sometimes you want a bit of hoppy punch, from a brewery like Liverpool’s Mad Hatter. Sometimes you want a tasty stout – Oatmeal Stout, say, from Wirral’s Peerless.

But sometimes you just want an easy-to-drink pint. And that’s the thirst Liverpool’s Joe Farley is hoping to quench with his White Star-branded ales.

Joe was smart enough to buy the branding of The Oceanic Steam Navigation Company of Liverpool – also known as the White Star Line. The line was one of the world’s biggest shipping firms, but is today most famous for its ownership of the doomed Titanic.

Its beers include Seafarer, Pier 59 – named after the New York pier where Titanic was to dock – and Yellow Submarine. They’re all crisp and easy to drink, from the lightly hoppy and maple sryup-esue Seafarer to the dry White Star.

“They’re all session beers,” Joe told me.

After securing the brand, Joe soon knew where he was going to use it. “Who doesn’t like beer?” he asked.

And they could yet be on sale much further afield if Joe, who has registered his brand with the World Intellectual Property Organisation, has his way. “We’re about to do some deals over in the US with one of the big brewers.” he said.