Katalysis (Round 4)

Summary

Katalysis is redefining the value of online content – making it easy and attractive to legally consume and reuse content by maintaining a direct link to the original creators.

The solution

This project will explore how digital content can be sold or licensed based on the live consumption of end users. When it comes to content distribution, the full potential of the internet has not been unlocked. Katalysis will build a system that stores the links between the article and other embedded materials on a blockchain. One direction of the blockchain link keeps track of the original content owner. The other distributes value to the owner, based on an agreed scheme, upon consumption. Publishers will be forced to rethink their monetisation strategies, changing how content is created and valued.