Giving even more incentive for casual TV viewers to cut the cord on their cable bill, Hulu announced Wednesday that their paid Hulu Plus service is officially out of preview, complete with a price reduction and availability on Roku boxes.

Despite the bold promise of Internet video, the reality is that your couch is much more comfortable than your computer desk. But there’s that old “last mile” problem—how to get the movies and other video content from the Net to your TV. Netflix has offered video streaming for well over a year, but the MPAA’s insistence on DRM-protecting the content delivered to paying customers, and Apple’s refusal to license its Mac DRM solution (while scofflaws continue to download things for free) has kept Mac users shut out. Roku has mostly solved both of these problems, with its new Netflix Player, a set-top box that brings Netflix’s streaming content directly to your TV.