In 2007, opendorse Co-Founders Blake Lawrence and Adi Kunalic were teammates on the University of Nebraska football team who formed a competitive friendship on and off the field.

In 2010, Blake and Adi founded Hurrdat, a social media agency that would help brands and athletes build a digital presence.

In 2011, the two launched a software that would enable brand clients to easily secure sponsored social media activations with athlete clients. As demand within the industry grew, the two decided to expand the software into its own company. In 2012, Blake and Adi founded opendorse and set out on our mission to build something great with people we care about: our team, athletes, marketers, agents, and partners.

Today, it’s clear to see opendorse has evolved from things we love and fields we know: pro sports, social media, marketing, and big data. We’re proudly changing the athlete social media industry with a smarter, better, faster solution.

And this is just the beginning…

Today, our leadership team brings more than 75 years of top experience in sports marketing, social media, and software development. Our team is committed to simplifying and enhancing the athlete endorsement process and making these influencers available for all marketers.