10.25 am New Luxury: Tracking Golden Goose SpA

10.40 am Refreshments

11.10 am Workshops, choose one from the following:

What is a photo worth? Are influencers the way forward for luxury brands?

The consumer protection challenge

Entrusting your brand image to a third party

Hosted by Bryan Cave

Nick Steward, Founder, GALLIVANT

Melanie Nardo, General Counsel, Coty Luxury Division

Joby Davis, Partner, Bryan Cave

Jeremy Bark, Associate Director, Bryan Cave

Carol Osborne, Partner, Bryan Cave

Workshop #2

Changing trade policies and their impact on the Luxury & Fashion industry

Current development and disruption in international trade practice and policies is having an impact on the framework on which luxury & fashion companies and investors have historically relied on to develop their global supply chains and businesses more generally.

How is the sector responding to these challenges and how should luxury & fashion companies be managing the resulting commercial uncertainty and adapting their overall business strategy and supply chain management?

This workshop will look at the various implications of these changing trade dynamics for the industry, in particular in light of the changes in US trade policy and the latest Brexit developments.

Online counterfeiting is a continuing issue for luxury brands as counterfeiters become ever more sophisticated. EUIPO research in 2016 found that: “The ingenuity of infringers of intellectual property rights appears to have kept track with and even to some extent outpaced the development of the legitimate business models designed to facilitate online commerce.”

This workshop will:

Look at ways to mitigate the risks of operating in the online sphere

Consider how counterfeiters develop their networks and reach consumers

Explain the shift from counterfeits to look-a-likes

Consider best-practice and legal options using a luxury case study

Hosted by Wiggin/Incopro

Rachel Alexander, Partner, Wiggin

Helen Saunders, Chief Product and Customer Solutions Officer, Incopro

Workshop #4

Luxury & Blockchain – Buzzword or Beneficial?

According to the OECD, the retail value of imported fake goods is in the region of $461 billion per year (2013). Luxury companies are rightly seeking to maintain and protect the provenance and quality of their goods, while at the same time, consumers are increasingly conscious of the collective responsibility to ensure their purchases are sustainably and responsibly sourced, and ever more engaged with technology.

Blockchain technology has been alleged to be a solution looking for a problem, but can it be used by luxury companies to meet existing and new challenges? Can Blockchain technology be utilised to address the existing challenges of provenance and combating counterfeiting, enable brands to monitor, enforce and record the significant efforts put in by them to meet the increasing need for supply chain sustainability and responsibility, while simultaneously improving the user experience?

12.00 pm Workshop Reports

Our conference chair will present a quick summary of the key takeaways from each session.

12.05 pm Panel: Protecting the essence of luxury in the new world

Our panel discuss the challenges created by new distribution channels, and the solutions that protect luxury brands.

Ensuring the luxury experience

Protecting brand equity

Clare Cornell, Partner, Finnegan Europe LLP

Aaron Parker, Partner, Finnegan LLP

12.35 pm Global Powers of Luxury Goods 2019 – Bridging the gap between the old and the new

An exclusive preview of the results of this year’s Deloitte Global Powers of Luxury Goods report, which looks at the 100 largest luxury goods companies around the world and discusses the key trends shaping the luxury markets.

Sundeep Khanna, Fashion & Luxury Leader, Deloitte UK

Giovanni Faccioli, Fashion & Luxury Leader, Deloitte Italy

12:55 pm Lunch

14.00 pm The Crossover of Anti-Counterfeiting and Cybersecurity for Brands in the Luxury Space

Alex Urbelis, Blackstone Law Group

Top rated speaker from Luxury Law New York Summit 2018

14.20 pm Robots and automation: A challenge or an opportunity for luxury?

Marie Myers, Chief Finance Officer, UiPath

14.45 pm Workshops, choose one from the following:

Workshop #1

Trust in data, no longer a luxury? – Privacy, security, and consumer trust for 21st century Luxury

Privacy laws are changing, analytics and targeting are becoming business imperatives, and your customers are demanding enhanced connectivity and personalization. Join us as we explore some of the challenges of succeeding in a data-driven market that is undergoing global regulatory upheavals.

Luxury brands are under threat as powerful ecommerce platforms create added risk alongside aggressive competition regulators. From resale pricing to online sales, this panel will look at the changing nature of brand protection in Europe in light of recent landmark cases, and how to balance meeting business objectives with achieving compliance. Importantly, this panel will also consider the potential impact of the European Commission’s recently launched review of the Vertical Agreements Block Exemption Regulation (VABER), which will thoroughly re-evaluate how competition law is applied to distribution practices. Brand owners, distributors and retailers, as well as ecommerce platforms, will need to pay close attention to the review as its outcome will have a critical impact on how luxury goods and services are distributed for years to come.

This panel will explore:

What is luxury and why does this matter?

How does your market position impact your risk exposure?

How do you manage and incentivise retail partners effectively?

Can you control pricing, and what if your brand also sells online direct to consumers?

Can you control sales or advertising on online platforms?

What are the potential outcomes of the European Commission’s VABER review and how can luxury brands protect themselves?

Hosted by Van Bael & Bellis,

Edzard Offers, Nike Legal Counsel EMEA

Åsa Ericson Hedström, Vice President Legal, Fiskars Group

Andrzej Kmiecik, Partner, Van Bael & Bellis

Andreas Reindl, Partner, Van Bael & Bellis

Workshop #3

Al Tech and Fashion

The emerging roles of artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) in fashion and retail and how it is reshaping the consumer experience (e.g., “smart” mirrors, “data dresses”, etc.).

The intellectual property and privacy issues raised by these trends, including: IP protection for wearable technology; data privacy concerns under regulatory schemes such as the GDPR, HIPAA, and the California Consumer Privacy Act; and the use of verification technologies to identify and combat counterfeits.

How brands can comply with evolving legal requirements to keep pace with (or stay ahead of) the technology trends in fashion and luxury retail.

Hosted by Greenberg Traurig

Danielle Garno, Shareholder, Greenberg Traurig

Steve Wadyka, Shareholder, Greenberg Traurig

David Köröndi, Legal Manager, Eton Shirts

Workshop #4

Nurturing Luxury Innovation

According to Bain, the online share of the global personal luxury goods market is predicted to rise to 25% by 2025. Augmented Retail will be the luxury shopping reality. But what does this mean for the luxury customer, how can brands and retailers innovate, and how does a Legal Team partner with a business serving an ever-evolving digital environment?

Join the Farfetch Legal and Store of the Future Teams as we discuss what innovation means at Farfetch. We will explore building an agile Legal Team, how to collaborate cross-functionality, the importance of open innovation and keeping the luxury customer’s experience, together with brand positioning and visual representation, front and centre.

Hosted by Farfetch

Alice Flaye, Head of Legal – IP/Commercial, Farfetch

Bianca Stewart, Senior Legal Counsel – Corporate/Commercial, Farfetch

Kelley Brogan, Head of Customer Experience for Store of the Future, Farfetch

Olivia Ferdi, Senior Legal Counsel – IP/Commercial, Farfetch

15.30 pm Refreshments

15.55 pm Workshop Reports

Our conference chair will present a quick summary of the key take-aways from each session