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If you haven’t started working on it yet, stop what you’re doing and get on it. For most consumer-focused organizations, the end-of the-year holiday season is the most important opportunity to drive revenue. And year after year, email marketing is simply unbeatable when it comes to driving sales, earning donations or engaging with your audience.

As Bloomberg News reported last holiday season: “Even as retailers debate the efficacy of social-media marketing on Facebook and Twitter, they have no doubts about the power of a decades-old technology to drive sales. The killer app is called email.” As we noted this summer, email remains the most cost-effective digital marketing channel for driving sales.

This free, hour-long webinar, now available on demand, will feature real-life case studies and expert insight on how to break down the process for creating an email strategy that will work for your organization.