The water purifier market in the US is projected to witness a moderate CAGR of around 6% during 2015-20

In 2014, Midwest states of the US accounted for the largest share of the country's water purifier demand, followed by the Western states. Over the years, the faucet mounted filters have been prevalent in the market, with dominant demand witnessed for carbon based filters. However, on account of deteriorating water quality, the country has been witnessing uptake in demand for RO water purifiers, wherein consumers prefer under sink water purifiers. Major water purifier players currently operating in the country include Helen of Troy, Aquapure, Culligan and Aquasana.

In comparison to other developed nations, the US is supplying the cleanest drinking water via public water utilities. In addition, the US EPA continuously monitors the supplied tap water in accordance to the Safe Drinking Water Act. However, in 2011, as per US EPA, more than 20% of the community water system utilities were found to be violating the Safe Drinking Water Act. Increasing consumer awareness about health and water quality is augmenting the demand for water purification equipment based on RO (Reverse Osmosis), UV (Ultraviolet) filtration or Carbon based filtration technologies. Moreover, growing awareness about harmful effects of bottled water on environment is affecting the sales of bottled water, and thereby, boosting the demand for water purifiers in the US.

United States Water Purifier Market Forecast & Opportunities, 2020 discusses the following aspects related to water purifiers market in the United States: