Thought Leadership

Prebid.org’s growth in 2018

In part three, our VP of Product Management, Garrett McGrath, looks back on the growth of Prebid.org in 2018.

How has Prebid.org progressed over the past year?

There’s been adaption very quickly. Prebid is becoming one of the main one or two ways in which transactions of header bidding occurs. I think the organization itself is quickly moving from a home of open source code to an actual organization. It’s beginning to establish standards, beginning to think about things like analytics and things that are beyond the wrapper itself and becoming a product or system as opposed to just an open source code.

My name is Garrett McGrath, I’m the VP of Product Management here at Rubicon Project.