What's the Alternative to Sleazy Sales?

Are there any alternatives to sleazy sales?

If you get good at sales, do you have to be Lenny the Sleazy Used Car Salesman? Do you have to manipulate people? Do you have to dominate people? Do you have to make them do something that they don't want to do and you don't feel comfortable doing? I say yes, there is an option. There is an alternative to sleazy selling.

And in fact, as a transformational entrepreneur, I think it's part of your job and my job to make that transition. To really learn how to do sales in a way that's authentic, has integrity, and serves other people. Because if we don't do that, we leave sales in the sleazy pile. And we don't put it in the service pile. And that's where it belongs, I think.

Sales done well is actually service.

A little of my story.

And I'll tell you a little story. A few years ago, I was very cynical about big coaching programs. I had been in two, and I'd learned a lot. But I didn't get the results that I was hoping to get. And so I thought, "Well, they don't work. They don't work for me." And what I realized, when I was talking to another coach who has a big program – and I was interested in her program, even though I was cynical – because I was interested in her. I was interested in how she did her business, and how she came across in her sales conversations. And in a conversation with her, I told her about my disappointment at the results I had gotten from the other two programs. And what she said to me was, "I understand. And I know that I could help you get different results. I know that I can get help you get what you want." And even though I was cynical, her sincerity, her realness, and her generosity broke through my cynicism – and I decided to work with her. And she was absolutely right: I did get what I wanted through working with her. I got more sales; I got more confidence; and I got more clients.

And in that situation, if she had not been authentic and offered me a real invitation to step into what I wanted, I wouldn't be where I am today. I wouldn't be as focused and as sure of what I offer. Because I would not have gotten her help.

So my invitation to you today is for you to stop seeing sales as sleazy, and start seeing it as an invitation to your prospect's dreams.

An invitation to get the results that they really want. Now how do you do that?

The first step is to stop thinking that sales are sleazy. And to take it back, and to see it as something that you can authentically offer from your heart, from your expertise, and from your integrity. So are you willing to say yes to that today? Are you willing to say yes to seeing sales differently? And beginning to do sales in a different way?

I hope so. I hope you'll let me know that you're doing that, and how it's turning out. And I'd also invite you to be in touch if you'd like to have a conversation about this -- if this is something that interests you and something that you would like to explore further.