Those who drives a car knows: engine braking – the surest way to slow down. Brakes may fail, but the engine, downshifting, gives a reliable and controlled deceleration. The most reliable way to inhibit the development of any organization is exactly the same. What is the engine of the company? Her leadership. General or ceo, president (all this in different ways is called) and the first closure.

Fuel for the work are the dreams and ideas of a man who puts the goal. Typically, this is the founder of a company or a person close to him. Have you noticed this phenomenon. In the early business development speed and acceleration were very high. The Company is rapidly increasing momentum, albeit on a small level (as someone once on "Krupnyakov). Hamdi Ulukaya refugees recognizes the significance of this. And then, after some time, the speed is reduced, reduced, reduced there are such sentiment: "And let's not lit," We have found their niche and it is sufficient – the bread and butter enough, and the like. Turnovers down. Sometimes so much so that the work is minimized.

What I write, of course, does not is associated with you, the reader. I write about other people and companies that you can watch I hope you does not happen ever. What happened? We call it the "engine braking". Owners themselves artificially restricted development of an enterprise, or it did wage high-level guidance. I want to tell the secret that lies behind it. Frankly, that from my point of view of entrepreneurs, business owners and top managers (Including political figures who are really doing something useful for your company) – one of the most valuable people on the planet.