Eastern European Market

New customer information with digital signage the supermarket chain is mix market systems on the distribution of fresh produce and specialized foods for Eastern European cuisines. This mix market not only focuses on the target group of immigrants from Eastern Europe, but wants to offer all its multicultural customers a unique shopping experience. With a wide range of fresh meat and fish, as well as cucumber, caviar of all kinds and Crimean sparkling wine, mix market offers its customers a wide range of specialties. To inform the customers up-to-date and quick and with uniform German language in all markets through products and services mix market opts for NeXgen solution since August 2011 the digital signage. It began with the mix market in the District of Boblingen, where the fresh food areas for the Department of fruit and vegetables, meat, sausage and fish, as well as the confectionery with flat screens were fitted. Mix market wants his current product information with the introduction of digital in-store technology In the branch increase customer communication, to increase sales.

The content broadcast on the display as current offers, products, and events are collected by the mix market headquarters in Herrenberg and played through the system in the markets. Germany-further roll-out for the next few months is planned aiming for the years 2011 and 2012, solution throughout all mix market stores to introduce into the digital signage equipment branches with dating advice, customizing, hardware, software, training and services solution of NexGen. Creative cooperation the concept for the shop interior was creative and close by NexGen and mix market. Spark for the innovative project was the idea of modernizing the stores with screens. The positioning of the screens, the content and the messages have been defined in the framework of joint planning. In cooperation with NexGen was built the technical infrastructure and mix market put in the position of the software from the Headquarters to control independently. After the project started in April, the live operation started in August 2011. In the technical implementation delivers a complete solution flat panel displays from Samsung along with the software PRESTIGEenterprise from online software AG NexGen consisting of 46-inch and performs installation and rollout. Profitable customers we are excited by the modern concept”, explains Eugen Schmidt, leader of mix market Boblingen. The customers are always informed about the screens and new offerings we can be flexible. We are convinced that we can increase sales and also better serve the customers.