It’s all about the Brand

Danuta Keen has a very interesting and comprehenisve article on her blog today on the subject of Author Branding.

‘If you want a lasting career as an author you need to become a brand. It’s a message on which book trade and advertising professionals are united.‘

“The strongest driver for sales of books is word-of-mouth and publishers should be thinking of books as communities more than things that sit on bookshelves. Books can be living things.”

To me, surely this is something readers and authors of romance fiction, and particularly category romance already know and participate in? Bizarre that non-genre books and ‘literary fiction’ are only now making the connection and looking for readers.

Title? ‘It’s the Brand, Stupid’.

Worth saving for your quiet moments when you think about your CAREER and not just the amount of stubble on your hero’s manly chin.