About Carmichael Lynch

We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion.

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally.

Latest News

Carmichael Lynch and Carmichael Lynch Relate Named AORs for the National Rugby Football League

MINNEAPOLIS (November 29, 2016) – The world’s most popular contact sport is going major league in the U.S. with the introduction of the National Rugby Football League (NRFL), the first elite professional rugby union league in North America.

“The excitement and appetite for rugby in the U.S. is at an all-time high. Just earlier this month, more than 62,000 fans packed a sold out Soldier Field in Chicago for The Rugby Weekend, a match between New Zealand and Ireland,” said NRFL Managing Director, Steve Ryan. “We plan to replicate this passion with league-play by signing the best players on the pitch globally while introducing the massive audience of contact sports fans in the U.S. to the sport of rugby.”

“The award-winning team at Carmichael Lynch and Carmichael Lynch Relate is unwavering in their commitment to bold and industry-changing ideas,” said Ryan. “Their global capabilities in advertising, public relations and digital media make them a great fit to bring the league and NRFL teams to fans across the world. We are excited to partner with them as we write sports history by launching the next major league sport in North America and having the highest quality rugby league globally.”

“As the fastest growing sport in the U.S. and the 2nd largest team sport in the world, rugby’s potential as a league here is huge,” said Carmichael Lynch President, Marcus Fischer. “We’re excited to partner with the NRFL to bring this league to life and ignite the passion of sports fans in the U.S. and around the world.”

About the NRFL

The National Rugby Football League is the first elite professional rugby union 15s league (RuXV) to be formed in North America. The League has slated play with a pool of elite American and international athletes that will draw not only national attendance, but global recognition. The league is currently in the process of selling franchises in 8 major, metropolitan football markets across North America with selling agents, Club 9 Sports/Prometheus Capital. The NRFL is bringing rugby to the biggest stage, the United States, where they will do it bigger, better, faster and harder than anywhere else. For more information, visit www.theNRFL.com.

About Carmichael Lynch

Carmichael Lynch is an internationally recognized leader in creative marketing, executing fresh ideas across all channels. The agency’s client list includes numerous famous brands including Subaru, U.S. Bank, Jack Link’s Protein Snacks, Sierra Trading Post and Truvía. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information, visit www.carmichaellynch.com.

About Carmichael Lynch Relate

Carmichael Lynch Relate (formerly Spong) is a full-service marketing communications firm rooted in public relations. With an evolving nature and lofty objectives, the firm builds powerful relationships between people and brands through creative ideas that give our clients the advantage. A four-time recipient of the “PR Agency of the Year” award by national trade journals PRWeek, PR News and The Holmes Report, the firm has offices in Minneapolis and New York. Carmichael Lynch Relate is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. ￼￼Visit www.carmichaellynchrelate.com for more information.