Wednesday, August 1, 2012

I've complained about paying $26 for Chanel nail polish, but this is ridiculous. Thought you guys might find this press release amusing. I might have to pick up a bottle of the cheap version, I do love a good black glitter polish...

AZATURE Redefines Luxury by Launching a Black Diamond Nail PolishMost Expensive Nail Polish in the World

July 2012, New York City – To the one-percenters, listen up because AZATURE is shaking up the fine-jewelry world with the launch of AZATURE Nail Polish. Toted as the most expensive nail polish in the world, AZATURE Nail Polish is the latest offering from the black diamond king. This celebrity and royalty designer is bringing a whole new meaning to the phrase “dripping in diamonds” by introducing this ultra-luxe product to the beauty market.

Retailing for $250,000, the exclusive AZATURE Nail Polish contains 267 carats of black diamonds, assuring that the woman who wears it really is the chicest of them all. Limited to just one bottle, it also makes it a one-of-a-kind, limited edition item from the world of AZATURE.

For those that can’t afford the $250,000 price tag, Azature created polish that will contain a real black diamond and retail for $25. Packaged in a .5 oz / 15 mL diamond shaped bottle, the nail polish is offered in AZATURE signature black and coats on with a glittery sheen that resembles the sparkle of an AZATURE diamond.

“The black diamond is the ultimate fine jewel. Its combination of beauty, mystery, and sophistication makes it a timeless luxury. One day I thought, ‘why not showcase this style on nails?’ So I developed a Black Diamond Nail Polish with the same attention and quality as my jewelry, in order to preserve the elegance of the black diamond. I am thrilled to offer this new twist on fine-jewelry!”

The lower-priced nail polish will be available to consumers at Fred Segal beginning August 2012.

Instead of getting on my soapbox about how wasteful and ridiculous this is, I'm just going to appreciate the fact that myself and the creator of Azature have one thing in common- we love black diamonds- my wedding bands are black diamonds :)

Even though I could get on my soapbox and state how this is so wasteful and with the state of affairs today, there are better uses for that amount of money- I am actively choosing to appreciate the fact that the creator of this unnecessary expense and I have at least one thing in common- we love black diamonds- my wedding band can attest to that :)

I don't even know what to say! I hate the fact that something DEEP inside me wishes I was rich enough to buy this polish haha. Can't wait to see "the cheap version" on you though, if you get it.As to not liking to pay $26 for chanel... We pay $40-45 here in New Zealand. I pay $26 for a bottle of OPI (ridiculous I know) so I would LOVE to get Chanel for that price :)

...but what happens when you want to remove it? Do you just use the tinfoil method and then throw away the cotton swabs? Or do you pick through it to try and salvage the diamonds? I'm confused.

And yeah, part of my mind is screeching about the incredible wastefulness of a polish like this and how sad it is that this even exists, but I'm really just more curious what happens when you remove it.

no effin' way anyone can get 267 carats of any color diamond into a 15mil bottle. maybe if the entire bottle is covered in diamonds the box the bottle comes in is diamond encrusted and the dude delivering the box has on black diamond AJs...

but with liquid in it? bish please! the Hope diamond is less than 50 carats, and is still one heck of a rock. something smells with this story, altho I have no doubt that someone out there would plunk down a quarter of a million for polish with diamonds in it... look what they pay for glitter polish!

From a geological standpoint black diamonds are far from "rare." I don't understand the hype about them or why a bottle of nail polish would cost that much when you can buy black diamonds at any gem show for pennies.

I remember when Models Own came out with their $100,000 real gold nail polish and the swatches for it were blech (well to me anyways), I wonder how this one'll look! Though I have to say, I loooove black diamonds so the $25 one seems cool!

I was left speechless. I showed my husband and he looked at me and said in jest, "you are NOT allowed that one in your collection". Maybe I should buy a bottle in the less expensive one and scare him to death. LOL

And I thought people buying Lynnderellas on Ebay for 200-800 bucks was stupid but this one gets the gold medal of all. I still think paying 25 bucks for ONE polish is to much..but if people have the money then they can buy as they please, just hope its worth it.

The first thing I thought about reading the header was, oh man did they send it to Scrangie for review, but then I realized they didn't would be fun though, but as someone said there is starving children out there...Love all your posts and check in daily!

The bottle used in the article isn't the uber expensive one. It's the $25 bottle that's shown. The real one has 60 diamonds on top of the lid and the lid is made of platinum and silver. It's still an insane price for a polish.

I can see trying a bottle of the cheaper version. From pics I've seen of the cheaper version, the polish itself doesn't really look much different than the one of a kind version. I think the high price tag is pretty much from the packaging.