Linking Up Singapore's Media Industry

APPIES 2013 GETS BIGGER & BETTER‏

15 & 16 August @ National University of Singapore Society.
Organised by the Institute of Advertising Singapore (IAS)
APPIES 2013 is supported by SingTel, MediaCorp, Asia Pacific Breweries, MEC and Singapore Press Holdings

A record number of entries from 16 countries, and highest number of judges comprising top local & regional marketers
• 130 campaign entries received across 15 countries, the latest being New Zealand and South Korea. Others include Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Sri Lanka, Singapore, Taiwan, Thailand and Vietnam.
• APPIES 2013 attracts highest number of judges on the assessing panel as 35 of the region’s top marketing heads come on board.
• 35 agencies showcase their latest and best integrated campaigns for 65 leading brands such as Caltex, Intel, Procter & Gamble, Unilever, Google, Gillette, Cocoa-Cola, Tiger Beer, Malaysian Airlines, SingTel, Diageo, Pernod Picard, Wrigleys and MARS, among others.
• More than 70 presenters will pitch their marketing campaigns live with aim to win the APPIES Gold.

The USP of the APPIES LIVE 4-6-10 campaign presentation format continues to be a big draw for participants and audience members. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign is cross-examined by the judges and audience.

“Record numbers aside, we are more delighted to have some sterling brands and marketers on board as presenters and judges. You can look forward to two very inspiring days indeed.” – Ms Goh Shu Fen, Chairperson of the APPIES and Co-Founder & Principal of R3.