Catch the Buzz

Fingerpaint Taps Accomplished Duo to Lead Creative Team

July 17, 2017

SARATOGA SPRINGS, N.Y. – Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York and Ohio, has named a longtime creative duo as the new leaders of the agency’s creative team. Katie Beller and Andy Spitzer will be based in the agency’s headquarters in Saratoga Springs, New York.

Beller and Spitzer, professional partners for a number of years, have won coveted industry awards, such as American Advertising Awards, Clio Awards, Manny Awards, and honors from the prestigious Cannes Lions Health Festival. The pair, who most recently served as creative directors at GSW Worldwide, will work together to lead copy and art, instilling at Fingerpaint a new structure for creative direction.

“Katie and Andy regularly demonstrate their creative prowess by producing work that very clearly reflects their symbiotic rapport with each other,” said Bill McEllen, who leads Fingerpaint’s Saratoga Springs office. “Katie’s talents are rooted in language while Andy’s are anchored to visuals. From a branding perspective, their forward-thinking, cooperative direction is invaluable.”

Beller’s career began with copywriting duties for consumer brands and evolved to creative direction, where her influence and leadership proved critical on a number of high-profile healthcare campaigns that earned global praise. She brings to Fingerpaint a portfolio of experience that spans more than 20 years and includes work on campaigns for surgical devices, dermatology, osteoporosis, eye care, diabetes, and ADHD.

Spitzer began his career as a storyboard artist in England and spent the next two decades rising through the ranks to the respected and well-earned role of creative director. His background includes consumer and healthcare experience, from medical devices to ophthalmology to chronic disease, oncology, and hair loss. His unique stamp has been placed on campaigns used by some of the world’s most recognizable brands.

“We value collaboration at Fingerpaint, which is why it makes sense to have Katie and Andy lead our New York creative team together,” Ed Mitzen, Fingerpaint founder, said. “Their collective vision and impressive talents will not only elevate the work our teams create, but also serve as a guiding influence for our agency’s future.”

About FingerpaintReset your expectations of a marketing agency. Independent by design, with integrated talent across Saratoga Springs, New York; Conshohocken, Pennsylvania; Scottsdale, Arizona; and Columbus, Ohio, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number.

In the last two years, Fingerpaint received 14 American Advertising Awards (formerly the ADDYs); was named 2014 Agency of the Year and a 2017 finalist by Med Ad News; was named Advertising Agency of the Year by PM360 in 2015; has been named to Inc. Magazine’s list of the 5000 Fastest-Growing Companies (for the past 4 years); was selected a Best Place to Work by the Albany and Philadelphia Business Journals; and won Business Intelligence Group’s PR & Marketing Agency of the Year in 2017. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News. Visit us at fingerpaintmarketing.comand follow us on Facebook, Twitter, LinkedIn, and Instagram.