Fisher-Price would like everyone to know that this "Happy Hour Playset" for kids is not real.

The fictitious playset includes a bar, stools, and beer bottles for kids over three years of age.

The image was made by Adam Padilla, the co-founder of a branding agency who also runs a meme page on Instagram as "Adam the Creator." He said he uses some of the same tools and software for his work that he puts into his joke images, and sometimes they can look really convincing.

"I put it up there, and it got OK results," Padilla said of his Instagram post. "Then about three or four days later, I got a message, one of my friends said 'Hey, your Happy Hour Playset was on the news.'"

Unbeknownst to Padilla, his image had gone viral.

YouTuber Amiri King shared the image on his popular Facebook page, where it was shared tens of thousands of times.

Unfortunately, as the image kept spreading online, many people seemed to think it was a real product from Fisher-Price.

The company was inundated with angry messages this week from people on social media who thought the playset was real.

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The toymaker responded to many angry parents, telling them that the product "is not endorsed, produced or approved by Fisher-Price."

Others suspected it might be a joke, but falsely believed it had originated with Fisher-Price.

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Fisher-Price has taken the whole thing in stride. In addition to Padilla's bar playset, there was also a Saturday Nigh Live spoof, all of which the company is chalking up to adults expressing their admiration in their own way.

"As a premiere childhood development company focused on helping families get the best possible start in life, we take our role in developing toys and products very seriously, but can appreciate the recent product-development suggestions as obvious love of the brand," the company said in a statement to BuzzFeed News.

Padilla said he hadn't meant to mislead any parents, but he cautioned people to be skeptical of online information.

"Don't believe everything you see," he said. "You have to consider the source, and if you see something that's shared on Facebook it doesn't mean it's definitely true."

Ishmael N. Daro is a reporter for BuzzFeed News and is based in Toronto. PGP fingerprint: 5A1D 9099 3497 DA4B