Have you ever wondered how some products continue to be popular year after year, generation after generation? Of course quality is very important, and price is a consideration, but the most important factor is branding. Companies are very careful about how their products are positioned in consumers' minds. Branding is an art and a science and is more than just simply advertising. Learning to position your product in a crowded market place is especially important now with so many products competing for your potential customers. So how do you make sure that your product is foremost in the customer's mind? And what kind of image you want your product to have? How can you make your product stand out among all the others that are very similar? These are all lessons you can learn when you get your copy of "The Branding Formula." You'll learn how to: Conduct research in order to carry out an effective branding campaign How improper branding can hurt you in the long term Importance of consumer data to assess your chances of success Why it's crucial to understand your target market The importance of studying the competition How to adjust your sales pitch in different situations Keys to self-branding How to target the right people How to determine the right length of your sales copy New tactics for keeping your brand in front of the customer at all times The power of video marketing Why you must have testimonials Why trying to save money on marketing is always a bad idea And much more. Get your copy of "The Branding Formula" and learn the right way to position your product for success.