While without a doubt the internet has made it easier to search for jobs-from such general job-seeking sites as Monster.com to more specialized ones such as JournalismJobs.com-it has also, in some cases, made it more difficult for someone to get hired. According to a survey released in April by CareerBuilder, LLC, nearly 2 in 5 companies use social networking sites to research job candidates. And a March survey from Eurocom Worldwide shows that 1 in 5 technology industry executives admit to rejecting an applicant based on his or her social media profile.

Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics.
Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable

This whitepaper details how predictive analysis can help your business. Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.

You're mobile and streamlined -- or trying to be both those things -- while you provide salient financial advice to your clients, who are mostly small businesses like you. As your job is moving from traditional accounting work to involve a lot of business growth and marketing.

If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.

This whitepaper first looks at the fundamental requirements that a BI solution should deliver to your company. Next, this whitepaper covers the 11 Key Questions that you should be asking of a future BI technology partner. When the BI provider can answer Yes to all of these questions, you have BI that is capable of fulfilling your analytical and reporting needs .

Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.

Great creative and marketing teams are made up of smart, agile and motivated people who are tech savvy and innovative. People who never stop learning, take risks and deliver incredible work. Our 2018 Salary Guide provides the most accurate data you need to recruit, retain and pay these talented professionals.
We hope this year’s Salary Guide will give you an
edge as you align your business with the right creative and marketing talent.

This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.

This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.

We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention.
No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome.
This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to:
Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels.
Provide actionable insights to your sales and marketing team so they can work together more effectively.
Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions.
Transform your business by connecting sales and marketing with a shared set of successful business practices.

What sales and marketing gaps are you defending? How
are they impacting your ability to hit your numbers? In
this guide, we examine five massive gaps that could be
costing you time, customers, top-line growth and profit.
And we show you how to transform your business by
closing those gaps so you can get back to growing.
• Discover how to transform your business by
connecting sales and marketing with a shared set
of practices that have been proven to grow brands,
grow revenue and increase profit.
• Get expert advice from leaders who have walked
in your shoes, leaped over the gaps and unleashed
sales and marketing to drive growth – together.
• Watch insight-packed webinars from Forrester
Research, Microsoft and Adobe.

Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.