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Pentax Optio S7

Photokina report

Tuesday 25th, July 2006Posted by: Luuk Jurrien

Pentax is pleased to announce the launch of the Pentax Optio S7, a compact digital camera slimly designed for greater portability. The Pentax Optio S7 is the latest model in our Optio S series, which is renowned for its slim and stylish compact bodies. In addition to an upgraded 7.0 effective Megapixel, this model has been decked out with extra features to make it easier to use, including a Blur Reduction mode, which reduces camera shake and subject blurring, and Face Recognition AF & AE, a function that simplifies portrait-taking by automatically detecting the position of the subject’s face and adjusting the focus and exposure based on the detected position.

Pentax S7 camera - Optical zoomThe Pentax S7’s thin compact body with an attractive design makes carrying the camera comfortable and convenient not just on trips and special outings but also for everyday snapshots and business. Despite incorporating a 3X optical zoom lens into the camera, we managed to create a slimmer and lighter body with our original Sliding Lens System (Pentax's proprietary lens system which offsets the central lens groups from the optical lens axis and houses the lens in two steps in the lens cylinder for minimized overall body depth) and high-density mounting technology.

Pentax Optio S7 compact camera - Anti shakeThe Pentax S7 is equipped with a Blur Reduction mode (The image recording size is fixed at 4 MB (2304 x 1728 pixels) when the Blur Reduction mode is selected), a new feature that lets you take photos at faster shutter speeds for sharper images even in dim lighting conditions such as night scenes and indoor sporting events. In this mode, the camera automatically adjusts the sensitivity to as high as ISO 1600 to match the brightness of the subject. The higher sensitivities permit faster shutter speeds that effectively reduce not just camera shake but also blurring caused by moving subjects.

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Pentax Optio S7 digital camera - Face recognitionThe Pentax S7 camera includes the new Face Recognition AF & AE (This camera’s Face Recognition AF & AE function uses the Face Tracker face-recognition technology from FotoNation) function, which allows you to take bright, beautiful photos of people with perfectly focused faces free of shadows caused by exposing for the background or for the colors of clothing. This useful function automatically detects the position of the subject’s anywhere in the photo frame and then adjusts the focus and optimizes the exposure for the detected position.

Pentax S7 digital compact camera - Auto focus and MovieThe Pentax Optio S7’s auto-tracking AF feature continuously focuses on subjects such as kids and pets that move around unpredictably. Since the focus frame automatically follows the movement of the subject inside the photo frame, you can be sure to capture those instantaneous photo opportunities. The Pentax Optio S7 smoothly captures movies at 30 fps (frames per second) at sizes up to 640 x 480 pixels with image quality rivaling camcorders. Since it employs the DivX (MPEG-4 compliant) movie format, (The Pentax S7 is DivX certified. Movie playback is not supported on Macintosh operating systems) the Pentax Optio S7 can record longer, high-quality movies. Camera shake while filming can also be corrected automatically by switching on the movie anti-shake feature (Using the movie anti-shake function results in a narrower field of view than during normal recording).

Pentax OptioS7 - Scene and SDHC flash memory supportThe Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Program modes and choose the optimum settings for each subject. This Pentax original function makes photography a lot easier for users since it eliminates the necessity of making a number of individual settings. The Pentax Optio S7 supports two removable storage media: the conventional SD memory cards and the new SDHC memory cards (Secure Digital High Capacity; these memory cards have capacities in excess of 2GB).

Pentax Optio S7 camera - 7 Megapixels and Red eye correctionThe Pentax Optio S7 produces clear images with impressive quality thanks to the high resolution afforded by its 7.0 effective Megapixels and to its high-performance smc Pentax lens. This superlative resolution makes it possible to attain prints with crisp details even when the photo is greatly enlarged. Additionally, a high-performance ASIC (Application Specific Integrated Circuit) supplies the camera with dramatically more image-processing power, giving more natural tone reproductions and textured portraits. The Pentax Optio S7 comes with FotoNation’s red-eye correction function, which can correct red-eye problems, a side effect of flash photography, after the photo is taken. With the ability to manually select the area to correct, this function allows for more precise correction of red-eye photos.

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