Tourism Officials Wonder
How to Sell Texas Abroad

The Texas Tourism Division frets that what Europeans know about the attractions of Texas wouldn't fill the toe of a cowboy boot.

Sure, Texas is the second most popular state, after California, for U.S. vacationers. But in the race to nab the tourist lira or schilling or pound, Texas, according to most surveys, trails California, Florida, Hawaii, Nevada, Illinois, Arizona and, sometimes, even Guam.