Coca-Cola's Partnership With The World Wildlife Fund (WWF)

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Coca-Cola's Partnership With The World Wildlife Fund (WWF)

The Coca Cola Company has had a global partnership with the World Wildlife Fund (WWF) for almost a decade, and it's just expanded that with seven new ambitious goals to reach by 2020. Take a look below:

1. Improve water efficiency by 25 per cent (from a 2010 baseline)

Water is the main ingredient in our products and key for our manufacturing process. From 2004 to 2012 we improved the efficiency of our water usage by 21.4 per cent – and we want to go even further with our new target.

2. Look after freshwater systems

3. Reduce carbon emissions of the drink in your hand by 25 per cent

Globally we’re working to reduce greenhouse gas emissions by a quarter from a 2010 baseline. We will lower our carbon footprint in all areas of our production chain, from ingredient-sourcing to refrigeration.

4. Responsibly source material for PlantBottle™ packaging

We’ll keep assessing the suitability of plant sources for our packaging. We’re aiming to use up to 30 per cent plant-based materials in all our plastic bottles by 2020.

5. Source our key ingredients sustainably

We have established a set of guiding principles for sustainable farming and now we’re working with WWF to make sure those guidelines are implemented across the world – for sourcing sugarcane, sugar beet, palm oil, paper fibre, tea, coffee and oranges.

On top of our joint targets with WWF, we’ve also established two more goals:

6. Replenish 100 per cent of the water we use

After using water for manufacturing, we will return it, treated, to the environment. To replenish the water we use in our drinks, we will continue our community water projects in more than 100 countries.