Double Up Food Bucks Outreach

Iowa ranks 50th in the nation in fruit and vegetable consumption and over 380,000 Iowans rely on federal food assistance. The Double Up Food Bucks Incentive Program makes it easier for low-income Iowans to eat fresh fruits and vegetables while supporting family farmers and growing local economies by matching each SNAP dollar spent at the Dubuque Farmers’ Market with an additional dollar for fresh fruits & vegetables.

How it Works

Bring your SNAP EBT Card to the Market Money booth on 11th and Iowa before you shop. Market staff are there to help.

Buy any SNAP-eligible foods at the market with your EBT Card dollars.

We’ll match what you spend with FREE Double Up Food Bucks – up to $10, every market day for fresh fruits and vegetables.

The goal of the Outreach and Promotion Project Team is to increase awareness and support of the program among potential participants and sponsors. This will also include the development of a “kit of parts” that articulates the process and steps Dubuque has gone through for a successful program. This can be used as a transferable tool for communities who seek to utilize the Double Up Bucks program in the future.

Help Spread The Word

Help raise awareness of the DUFB program! Click here to download postcards and flyers to print and share online.

Education & Outreach

Together with partners from Iowa State University Community Design Lab, ISU Human Sciences and Nutrition, and SNAP-Ed, in 2016 an Electronic Toolkit for market managers will be developed including:

A video to be used by community agencies to introduce eligible participants to how Double Up Food Bucks works, highlighting the impacts on consumers and farmers and how to find the market money booth.

On-site signage to help SNAP participants locate the centralized EBT station (Market Runners for booths)

General Double Up Food Bucks way finding signage to support individuals attending market for the first time

(March) Infographic on how DUFB to assist with way finding and general questions- what is Double Up Food Bucks.

Branding package and templates for state-wide, community, and market promotional materials including postcards and flyers

Seasonal produce resources for producers and consumers, including produce buying, storing, and recipe guides. These guides will utilize existing content from the Spend Smart Eat Smart collection, and include additional talking points appropriate to the month/season

On-site educational activities for kids and families including recipes, nutrition education and connection to online resources