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Life’s Good

Be amazed at the four fold increase in the quality of the LG UHD 4K TV. Experience bigger, richer and more detailed images on this stunning 4K television.

EXPRESSION OF GLORY

The 4K Ultra HD redefines the art of visual storytelling. Each minute detail is brought to life by its full colour range along with 4K resolution. For LG, “Life’s Good” is not just a tagline but the brand’s essence. Whatever LG does, it tries to make its consumers’ lives good and convenient. LG not only runs product centric marketing campaigns but also designs them in a way to bring consumers closer to the brand.

BRICKS AND CLICKS

LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

RESOLUTE AND RESONANCE

For LG, “Life’s Good” is not just a tagline but its brand essence. Whatever it does, LG always tries to make it’s consumers’ lives good and convenient. The company not only runs product centric marketing campaigns but also design them in a way to bring consumers closer to the brand.

In addition to conventional marketing strategies that include a 360 degree approach (Print + TV+Digital + retail outlet), experiential campaigns are also run. For instance, a visit to our customer’s home and live demo of our flagship products like OLED .

LG always strives to build a positive and meaningful brand perception which helps in driving a long lasting and strong consumer relationship with the brand.

TRAILBLAZING

IPS 4K Quantum: LG’s specially designed IPS 4K Quantam display can produce more shades of colors with finer gradation.The IPS 4K Quantum Display yields a more accurate and life like picture from a wider viewing angle.

WebOS: With WebOS 3.0, LG Smart TVs take the simplicity and fun to even a greater level of entertainment. One can switch back and forth between apps, movies and TV shows and have access to much more content . The Web OS3.0 user interface in LG Smart TVs is simple, user friendly and intuitively brings together the best movies, sports, music services and various apps on the big screen. Its smart operations allows you to control many devices using its Magic remote.

Progressive: Always staying ahead of competition with consumer-centric products and a passion to provide a better life to the end users.

Refined: Dedicated to perfection, LG infuses style and sophistication in each of its products.

Engaging: Keenly observing and fully understanding customers to provide the best solution to their problems. <

Power fACTS

First in the world to market 84-inch ULTRA HD TV

Introduces world’s first 4K OLED TV and webOS smart TV

LG Electronics plays an active role in world markets with its assertive global business policy. As a result, LG Electronics controls 119 local subsidiaries worldwide, with roughly 83,000 executives and employees.