STATS and Snapchat Partner to Enhance App Experience for Sports Fans

CHICAGO–(BUSINESS WIRE)–STATS LLC, the world’s leading sports technology, data and content
company, has entered into a partnership with Snapchat that leverages the
mobile app’s “Geofilter” product – location-based art overlays
Snapchatters add to their photo and video Snaps. Powered by STATS and
available at select major sporting events and stadiums today, these
“dynamic Geofilters” allow Snapchatters to add real-time score updates
to their photo and video Snaps to better express the excitement of the
game with their Snapchat community.

This week, these live-score dynamic Geofilters, which were first
introduced earlier this month in venues for professional leagues from
the NBA to MLB, make their championship debut during The World Series.
Snapchatters attending these games with location services enabled in the
app will automatically see the option to add a dynamic Geofilter to
their photo and video Snaps.

“We are excited to bring STATS’ sports data expertise to Snapchat’s
global network,” said STATS Executive Vice President, Sales and
Marketing Greg Kirkorsky. “This partnership represents a fantastic
opportunity for STATS to expand its user experience by engaging sports
fans with STATS’ data in real-time via one of the world’s most widely
used social platforms.”

The live-score dynamic Geofilters powered by STATS are an extension of
Snapchat’s core Geofilter product which use geofencing technology to
overlay custom graphics around a specific place – like a stadium – that
are then available to the Snapchat community.

“Dynamic Geofilters are a visual and timely way for sports fans to
express the here and now of the game in their Snaps,” said Ben Schwerin,
Director of Partnerships, Snapchat. “We’re thankful for the opportunity
to work with STATS to power this engaging product.”