Connected World Radio: Social Media Is Not A Cure All

Main Topic: As wonderful as social media is, it cannot fix a systemic problem inside your company. Social media will, in fact, expose and explode cracks in your foundation. Be responsive to the online feedback and quickly fix your problems.

Tip: Use a real person’s name and photo whenever possible on social networks. People like talking to people rather than entities and this will do wonders for humanizing your business.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

ps. I would appreciate it if you would sign up for the mailing list today.