TWO-HOUR SEASON FINALE OF “SURVIVOR: REDEMPTION ISLAND” LEADS CBS TO SUNDAY WIN IN VIEWERS AND DEMOGRAPHICS

The two-hour season finale of SURVIVOR: REDEMPTION ISLAND, which saw “Boston” Rob Mariano emerge as the sole survivor, led CBS to a Sunday win in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for May 15.

SURVIVOR: REDEMPTION ISLAND REUNION SHOW (S), which included several minutes of the finale, was first in viewers (11.28m), adults 25-54 (4.6/10) and adults 18-49 (3.5/08). Compared to last year’s spring REUNION SHOW (on the same night last year), SURVIVOR: REDEMPTION ISLAND REUNION SHOW was up +5% in households (from 5.9/10), +2% in adults 25-54 (from 4.5/11) and added +630,000 viewers (from 10.65m, +6%).

CBS won the night with both adults 18-49 and total viewers with three hours of Survivor related programming, including the reunion show at 10pm. The two hour Survivor season finale scored a 4.0 adults 18-49 rating between 8-10p, and the reunion show at 10p averaged a 3.5 adults 18-49 rating.

The two hour finale of Desperate Housewives was up fractionally over last week, rising a tenth to a 3.0 adults 18-49 rating (though the 9-10p hour averaged the same 2.9 as last week, it rose to a 3.1).

Over on Fox, American Dad was up a tenth versus last week to a 1.7 adults 18-49 rating and Bob’s Burgers was up 10% to a 2.2 adults 18-49 rating. The season finale of the Cleveland Show was up 0.1 to a 2.3 adults 18-49 rating. Both The Simpsons and Family Guy were flat versus last week.

With a 2.4 adults 18-49 rating from 9-11p, Celebrity Apprentice was flat versus last week.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Of course, Fox won the night in adults 18-49 and total viewers, as American Idol’s 6.9 adults 18-49 rating was up 5% vs. last week, and up 1% from the comparable show last season. Simon who? Following Idol, the now cancelled Breaking In’s 2.4 rating was even with last week.

ABC’s early hours caught a tailwind, The Middle’s 2.1 adults 18-49 rating was up a tenth (5%) from last week, and Better With You’s season finale rose 19% to a 1.9 rating. Modern Family grew 8% to a 4.2 rating, and Cougar Town increased 9% to a 2.4 raring. The tailwind calmed by 10pm, as Happy Ending’s two half hours, 1.7 rating and 1.4 rating were the same as last week’s.

CBS was steady-ish vs. last week, with Survivor fell 3% to a 3.0 adults 18-49 rating, again hitting a series low (but recent final adjustments have typically raised it). Criminal Minds was up 3% to a 3.3 rating, while on the bubble Criminal Minds: Suspect Behavior fell 5% to tie its series low 2.1 adults 18-49 rating.

NBC’s 8pm Minute To Win It fell 10% vs. last week to a 0.9 adults 18-49 rating. At 10pm, Law & Order: SVU fell 8% to a 2.4 rating.

The CW’s America’s Next Top Model drew a 1.0 adults 18-49 rating at 9pm, up a tenth from last week.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.4/3).

At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

American Idol was adjusted up two-tenths from the preliminaries to a 6.6 adults 18-49 rating. There were several one-tenth adjustments up to the shows in the headline, and the repeat of Minute To WinIt was also adjusted up a tenth. Breaking In was adjusted down a tenth to a 2.4 adults 18-49 rating.

Of course Fox won the night in adults 18-49 and total viewers, fueled by 90 minutes of American Idol that averaged a 6.4 adults 18-49 rating. That’s down 10% from last week, but Idol has typically seen adjustments up of two or three tenths of a ratings point in the finals, and Fox is projecting Idol will be 6% higher than the comparable telecast last year once the adjustments are made. Breaking In was up 4% from last week to a 2.5 adults 18-49 rating.

Survivor was down 6% from last week to a series low 3.0 adults 18-49 rating, however, Survivor too has typically seen an adjustments up of one or two tenths, so when all is said and done it could be even with last week. Criminal Minds saw declines of 9% from its last original, down to a 23.2 adults 18-49 rating, and Criminal Minds: Suspect Behavior fell 15% to a 2.2 adults 18-49 rating.

ABC’s comedies were a mixed bag, with The Middle and Better With You up a little, and Modern Family flat. Cougar Town was up a tenth from last week, but last week it had a repeat Modern Family as a lead-in. Happy Endings took it on the chin though, its 10pm episode was down 19% from last week to a series low 1.7 adults 18-49 rating.

I guess NBC doesn’t want to wear out The Voice’s welcome, but it sure seems like a repeat of Tuesday’s episode would’ve done at least double Minute To Win It. At 10pm Law & Order: SVU was up 4% from its last original to a 2.5 adults 18-49 rating, comfortably winning the 10pm hour.

• At 12:35 a.m., “Late Night with Jimmy Fallon” (1.6/5 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.6/5). In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49) tied “Late Late Show” (0.6/3).

• At 1:35 a.m., Last Call with Carson Daly” averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

–
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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As has been typical recently, American Idol was adjusted up 0.2 points from its preliminary adults 18-49 rating to a 7.1 rating, the same as last week. CBS’s Survivor was also adjusted up 0.2 points to a 3.2 adults 18-49 rating. America’s Next Top Model was adjusted up a tenth of a point to a 1.1 adults 18-49 rating.

Breaking In was adjusted down 0.2 points to a 2.4 adults 18-49 rating.

I don’t typically bother noting repeat adjustments, but the repeat of The Voice was adjusted up a tenth to a 2.2 adults 18-49 rating.

With American Idol, Fox easily won the night with adults 18-49 and total viewers. American Idol’s 6.9 rating was down 3% from last week, but the recent typical final adjustments are likely to increase that. At 9:30pm, Breaking In was up a tenth of a point vs. last week to a 2.6 rating.

The only new episode on CBS Wednesday, Survivor: Redemption Island scored a series original low 3.0 adults 18-49 rating, down a tenth from last week.

On ABC, Better With You’s 1.5 adults 18-49 rating was down a tenth from last week tieing a series low. Cougar Town’s 2.1 rating was down 9% from last week. While Happy Endings recovered sharply from last week, up 17% to a 2.1 rating.

A repeat of The Voice premiere episode for NBC delivered a surprisingly strong 2.1 adults 18-49 rating from 9-11pm. That will beat plenty of NBC original episodes this week. Earlier in the evening, the special Inside the Royal Wedding wasn’t so regal, drawing just a 1.2 adults 18-49 rating.

On the CW at 9pm, America’s Next Top Model drew a 1.0 adults 18-49 rating, even with its last regular episode 2 weeks ago.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.4/2 with an encore).

At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/4 with an encore in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

–
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

With 90 minutes of American Idol, Fox easily won the night with adults 18-49 and total viewers. Other than Survivor (down 3% to a 3.0 adults 18-49 rating) CBS was in repeats, and NBC was two-thirds repeats as well.

American Idol was down 7% with adults 18-49 from last week to a 6.8 rating, but look for a 0.2-0.3 increase in the final numbers. Breaking In was down 4% to a 2.5 rating.

On ABC, most shows were down, which seems to be the trend in a week where fans and ABC execs can play “spring break/NBA basketball” bingo. The Middle was steady versus last week with a 1.8 adults 18-49 rating, but that ties last week’s season low. Better With You was actually up a tenth to a 1.6 adults 18-49 rating. But Modern Family tied its Thanksgiving eve low and was down to a 3.7 adults 18-49 rating. Cougar Town was up from its special Monday return, but down from its last Wednesday 9:30p airing to a 2.4 adults 18-49 rating. Both episodes of Happy Endings from 10-11ppm were down (1.8, 1.6 adults 18-49 ratings for their respective airings) versus last week’s 9:30-10:30p. The 10pm episode was down 36% from last week’s 9:30p premiere.

An original Minute to Win It 8pm was down 11% to a series low 0.8 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for April 20, 2011:

Time

Net

Show

18-49 Rating/Sh

Viewers (Millions)

8:00

FOX

American Idol

6.5/19

20.80

CBS

Survivor: Redemption Island

3.0/9

10.50

ABC

The Middle

1.8/6

6.79

NBC

Minute to Win It

0.8/2

3.14

CW

America’s Next Top Model (R)

0.6/2

1.19

8:30

ABC

Better With You

1.6/4

5.25

9:00

FOX

American Idol

7.5/20

23.77

ABC

Modern Family

3.7/10

9.83

CBS

Criminal Minds (R)

1.9/5

8.76

NBC

Minute to Win It (R)

0.8/2

3.00

CW

America’s Next Top Model (Clip Show)

0.7/2

1.58

9:30

FOX

Breaking In

2.5/7

7.55

ABC

Cougar Town

2.4/6

6.27

10:00

ABC

Happy Endings

1.8/5

4.65

NBC

Law & Order: SVU (R)

1.4/4

4.83

CBS

Criminal Minds: Suspect Behavior (R)

1.7/4

7.19

10:30

ABC

Happy Endings

1.6/4

3.84

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via NBC press note:
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NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.