Apple announced at WWDC this week a series of improvements coming to iPhones with iOS 11, including a so-called Do Not Disturb While Driving mode that blocks notifications when behind the wheel for reduced distraction.

An Apple demonstration at its developer conference showed that notifications arriving when driving with this mode activated are automatically switched to silent, with the screen not turning on to distract the driver.

And while at first glance this sounds like a very helpful addition to the iOS feature lineup, the Do Not Disturb While Driving feature seems very similar to Microsoft's Windows Phone Driving Mode.

It was obviously just a matter of time until the hardcore Windows Phone fans accused Apple of stealing this feature from Microsoft, with users on reddit now discussing how the iPhone maker also borrowed other mobile tech from Microsoft, such as live images.