Search Engine Optimization (SEO) is all efforts you do to increase popularity of your website or blog in the view of internet search engines. SEO has changed or evolved over the last few years. Even if you only look at Google’s Panda and Penguin algorithm updates, it’s scary. SEO is no longer just about link-building because a shift in focus to actually having quality content that is helpful to the reader. SEO is not just about keywords or content or getting people to your site. It’s about keeping people engaged, letting them know you are the trusted expert in your industry and converting them into customers.

This article is taken from Vab Media which has compiled a list of 11 important industry developments that they have learned and implemented into their practices to boost their clients’ sales and conversions. Here the 11 tips to improve your SEO.

IMPROVE USER ENGAGEMENT & MAKE IT SIMPLESEO is not just about search engines any longer. It’s about users and how they view and engage with your content. You need to keep users stay on your website and interested in what your site has to offer. You need to make your site user-friendly and flows intuitively. Convert your users with clear content and clear calls-to-action then you will see a better conversion rate.

FIND BALANCE: KEYWORDS, LINK BUILDING & CONTENT GENERATIONLinks are crucial to the success and authority of your business, but it is the quality and not the quantity of your links that is most important. The question remains as to who will actually be directed to and read your website page or blog. SEO involves determining your target audience, an in-depth analysis of your traffic sources and why your top posts are performing well. The trick is to add assorted yet relevant links from reliable and recognized sources to a blog or post with exceptional content.

UNDERSTAND KEYS TO KEYWORDSTo increase rank of your content, you need to satisfy the ideal SEO equation. It should:a. Include keywords that are most likely to show up in a user-generated search. Also, include your keyword in your url. These suggestions will remarkably improve your chances of coming up in search.b. Keep the keyword stuffing to a minimum and, don’t make it obvious where it looks like you just wanted your page to rank rather than offer some valuable advice.c. Include different keywords that keep your same ranking expectation in mind. d. Use synonyms of keywords- this is crucial to understanding the needs of your readers, clients and potential customers.e. Remember that whoever clicked on your post had some expectations of receiving valuable feedback so don’t ruin what should be a good experience.

OPTIMIZE A WEBSITE FOR MOBILE SEARCH WITH RESPONSIVE DESIGNWith smartphones getting less expensive, more and more people are using them to search the web. Google’s study noted that smartphone users are using their phones to make buying related searches- “55% of conversions (store visit, phone call, purchase) happen within the hour”. What does Google think about responsive web design? “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device”.

AVOID REDIRECT LINKS FROM SITES YOU OWN & MICROSITESThese days, search engines are very savvy, smart and meticulous. You cannot expect to a search engine to actually think that 50 links you have to yourself count for anything more than one link. It is not true that linking back to your own site or another site that you own will help your cause. Just continue to add more content to your primary website and do your internal linking there, and you will be well on your way to increased traffic.

KNOW GOOGLE CAN RECOGNIZE A “BAD SITE” OR “SPAMMY LINKS”Your rankings can drop drastically when Google discovers bad links and will arrange its search engine to seriously lower the rankings for almost all your website content.

DEFINE WHAT RANKING MEANSStudies have indicated that ranking high (especially in the top 3) mean more traffic to your site. However, the introduction and implementation of rich text/snippets and Google Authorship tags combined with a fresh bunch of users who are searching for distinguishably relevant information, have decreased the importance of a site’s pure placement ranking in a search engine. Click behavior has been revolutionized because of smarter search engines and users who know what they want. You no longer need to rank 1st position anymore to realize success.

KEEP YOUR HOME OR LANDING PAGES SIMPLEThe best place to be is where users that come to your site are neither overwhelmed by abundance of information nor are they disappointed with too little data and too much simplicity. The content of your home page should:• Clarify who you are and what you do• Clearly state your location and the areas/industries you service• Identify the value proposition of your offeringsYour home page and landing pages are not just about targeted keywords and sometimes useless on-page components- it’s about testing and figuring out what things will stand out the most to your potential customers and followers.

MAKE YOUR WEBSITE LOCALIt takes considerable effort to make your website local. This is because you have to determine what your business wants to actually define as local. A few things to remember that search engines can determine where they are located. If you are a geo-targeted company, definitely include your city, state and county or region. Any on-page references, reviews, title tags and social media outlets (especially Google+ Local) should also include all your location information.

CONNECT YOUR SEO AND SOCIAL MEDIASearch and social media are connected in a countless number of ways now- something that we have anticipated for years. Look at Google+ and Google’s author rank profiles. They both represent the intersection of harmonious, authoritative and relevant content which will, together, determine the direction (hopefully, it’s a good direction) of your overall social search practices.

INTERACT WITH IT BUT DON’T HAND THE PROJECT OVERLike most projects, various teams with various levels and types of expertise are required for a venture to be successful. SEO is no different. Every project requires joint efforts though so partner with your IT team, your content writers and your SEO specialists to get the best results possible.

ConclusionSEO has to be done right. With so many assumptions, rumors and information sources, make sure you are headed in the right direction and successful in sorting through mountains of details, that may or may not be outdated. SEO is an investment and you need to make sure that investment generates profit and return.

As of today Helfia's Website had broken a new record to position below 1 million Alexa Rank. This website was launched in June 2012. Since then I regularly post a blog with intention to share my experiences to those who may find it useful in their career/ life.

Although it is time consuming, but I found that issuing one article a day is really good to increase website popularity.

Using a Facebook account and Google+ are also another way to promote the web. Especially Google+ when you post something, it automatically indexed by Google Search Engine so if you link that to your website then it could increase your website popularity as well for free.

I now also learning about internet marketing and found some affiliate programs which are interesting. I would also recommend you visit my new website here ChalisHomeBiz.Com. You will find many useful articles about internet marketing as well as profitable affiliate programs that you may consider to participate.

Domain and Hosting:A website address in internet is really represented in numbers. People have difficulty memorizing long numbers just for opening a website therefore, these numbers are replaced with a name which is called "domain". Domain is like home address. So, domain is the internet address of your website. Domain is a replacement of internet address numbers to help people easy to remember and use them. Domain is usually short and resembles the theme or topic of the website.

Own a domain only will not enable your website to go online. Why? Just like in the real world, domain is like a home address. Although we have a home address, not necessarily we have the land and the house. We have to own or rent the land and build or rent the house. Owning a land is just like owning a host server in internet. Host server or hosting is nothing else than a computer which is operated to run and serve your website to go online. Is this enough to go online yet? Of course not. You still need to build the house or in internet world it is your website design. Yes, that is right. You need to build your website.

Creating a website is very easy using our Website Editor. We provide all you need to build your website for free. You are free to experiment with your dream website using our Website Editor which very easy to use and very user friendly. You are free to design your "house" and change the design at any time freely until you really satisfy with the result. When you have your website design ready, you will need to rent the land or hosting.

Ready to Go Online:We can conclude that the process for going online in internet is similar to the process for building a house. Start by designing your website in which we provide you a service for free by visiting GreatWebPortal. You can preview your website which you are creating before being published and change the design as you like anytime until you are satisfactory with the result. After you have your website designed properly, you need to rent a land or in other word to rent a host server or hosting. You can rent host server with us which we charge on monthly basis. You do not need to purchase a domain since we already provided one for you. However, if you need a certain name for your website of course you will need to purchase one. You can purchase a domain from us too. Helfia Nil ChalisChalisHomeBiz.ComMencari uang di internet

We provide free user friendly #website builder for you. It is easy to use and completely user friendly. You are free to try many designs as you like for your website. All free until you are satisfy with the result. You can change your website design any time at no cost. Visit http://GreatWebPortal.Com now.