eCommerce Solutions

Enhance the multichannel user experience and help increase revenuewhile reducing time to value with end-to-end e-commerce solutions

eCommerce consulting

Social networking and mobile commerce have changed the dynamic between buyer and seller. As power has shifted to the consumer, enterprises need to facilitate effective customer collaboration and differentiated customer experiences. Quality insight into shifting consumer behavior can help develop a customer strategy that redefines value by enabling immediate action to improve service. Regardless of the channel consumers select to approach you—traditional, social media or mobile—you want to provide a consistent end-to-end user experience to attract new customers and create new revenue streams.

Whether you need to design and deploy a new business-to-business or business-to-consumer e-commerce strategy or enhance the one you already have, IBM e-commerce solutions can help add value to your commerce implementation. IBM Global Business Services can deliver a scalable e-commerce solution to help you create a next-generation web platform built on the IBM WebSphere® Commerce e-commerce software. Project accelerators such as RAPiD can help you more quickly deploy new cross-channel capabilities while reducing overall cost, time to value and risk.

Smarter sales and marketing: Techniques from the WebSphere Commerce development lab and service support to help provide deep integration skills and faster-to-market deployment

Time to value: Services leveraging prebuilt assets, global talent pools and accurate estimating tools and techniques to help you get to market faster

Business challenges

Smarter Commerce can provide the opportunity to address several key issues, including:

Inconsistent and fragmented user experience across channels

Complex user interfaces that make it difficult to quickly and easily navigate shop and buy

Lack of consistent cross-sell and up-sell capabilities based on customer insight

Inadequate influence over portions of the e-commerce experience by business personnel and limited understanding of the business impact of changes

Why IBM

IBM offers more comprehensive, integrated, outcome driven, flexible and open commerce solutions to enable your organization to better understand, take action and achieve your unique business goals. Business consultants from Strategy & Transformation and Business Analytics & Optimization can address the process redesign and customer insight aspects of successful e-commerce strategies and solutions. Application management experts from IBM can also work with you to help you get more ongoing business value from your applications by improving your ability to meet enterprise quality and speed requirements. Bolstered through investments in building expertise through Smarter Commerce University, IBM Global Business Services can help you develop e-commerce approaches that deliver on the promise of compelling, cross-channel customer experiences.