Newsletter 183: May 1, 2017

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Article of the WeekCan we design a better fuel economy label?Recent research by CDS' own Eric Johnson and Elke Weber, along with collaborators Adrian R. Camilleri and Rick Larrick, looks at how consumers react to different combinations of information taken from the Monroney sticker. The Monroney sticker is the label required to be displayed in all new automobiles, which describes various fuel economy metrics. The Monroney sticker was updated for all automobiles beginning in model year 2013. Overall, their research suggests that the updated Monroney sticker is well-designed to encourage consumers to purchase more fuel-efficient vehicles: presentation of multiple “translated attributes” actually eases decision-making by better aligning consumer’s objectives and choices.