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DIGITAL MARKETING MANAGER

Hingham, MA

The Digital Marketing Manager will serve as a leader in campaign management, execution and analysis of multiple online marketing channels. This ideal candidate will have direct experience managing paid marketing across a variety of programs and will be able to deliver the right content at the right time to the right audience.

KEY RESPONSIBILITIES

Manage and oversee implementation of online marketing strategies that drive site traffic, improve brand awareness and positioning while increasing sales through customer acquisition and retention.

Work across all Digital partners to coordinate marketing campaigns and define program tactics across SEM & SEO, Display, Affiliates and others.

Own our Social strategy and identify new audiences across all channels that translate our brand voice into meaningful content and improved engagement in a consistent manner while continuously looking for opportunities to drive incremental revenue.

Work with Creative to ensure consistent brand messaging, translate offline promotions to digital channels, and develop a seamless customer experience between offline and online.

Create strong cross functional relationships with peers in other business units to foster shared learning and leverage best practices.