Menu

You can’t ask me that: Do we really need to celebrate Valentine’s Day?

Of all the Hallmark Holidays, St Valentine’s Day must be the most despicable. What started out as a festival to celebrate love has become, like every other special day, a full on competitive consumer-fest.

It’s estimated that we Brits spend more than £500m a year on Valentine’s Day and its related tat. Since 26 December, the shops have been full of glittery heart-shaped cards, sickly heart-shaped chocolates and thousands of heart-shaped pink plastic nick-nacks designed to show your love for that one special person and your general disregard for the environment.