Artifact Details

Title

Catalog Number

Type

Date

1986-03-26

Contributor

Bauer, Walter, Interviewee

Johnson, Luanne, Interviewer

Johnson, Luanne, Editor

Publisher

Computer History Museum

Place of Publication

Los Angeles, California

Extent

13 p.

Description

In this interview, Walter Bauer, one of the founders of Informatics, talks about the challenges faced by Informatics made as they began to market Mark IV, one of the earliest successful software products. He talks about the competitive environment for software products in the late 1960s and early 1970s including lack of customer acceptance of off-the-shelf software, the impact of IBM’s unbundling decision, and the impact of the financial community’s negative view of the software industry in the late 1960s.