\”It\” Shatters Box Office Expectations In Opening Weekend

|Sep 11, 2017 1:58 pm|Mar 26, 2018 4:18 pm

One of the most unexpectedly frightening things about the Stephen King film adaptation of It was how monumentally successful it’s opening weekend was.

Estimated to gross around $117.2 million for its debut the movie ended up racking in $123.1 million making It the most successful domestic horror film launch in history. Â And all of this on a weekend when parts of the country were devastated by Hurricane Irma affecting movie sales by as much as 5%.

So far this year only Beauty And The Beast and Guardians Of The Galaxy Vol. 2 have generated larger openings. Â Prior to this weekend Paranormal Activity 3 held the record for most successful horror launch at $52.6 million back in 2011.

With numbers like these expect to see movie houses jumping at the opportunity to recycle old horror classics with a new-age polish.