ON THE MENU: Fred’s Restaurant Sarasota, Fla.

Fred’s Restaurant in Sarasota, Fla., has garnered national recognition, including winning Wine Spectator magazine’s Best of Award of Excellence in three of the past four years as well as being named “Sarasota’s Hot Spot” by Money magazine. But Mario Martinez, corporate executive chef for parent company Epicurean Life, says the restaurant’s success is due to its understanding of the local clientele.

Martinez sees Sarasota’s dining public as a dichotomy of two major groups: young