Star Alliance

About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller.

Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax.

The Vision

"To be the leading global airline alliance for the high value international traveler"

The Mission

“To contribute to the long-term profitability of its members beyond their individual capabilities”

The Brand

The brand – including the familiar star-shaped logo – represents the promise that the alliance strives to deliver, and it lets the customer know that wherever they are in the world, the alliance is there to help them enjoy a smooth travel experience.