When I used to color my hair dark brown shades, this is the brand I would use. Most of the time, the color would be true to what is described on the box. I am not sure if the formula changed or if my hair turned to a less than healthy state at some time, but the colors started going almost black on me. So, I turned to highlights. It is just easier for me to have a salon maintain my hair that way. So, maybe the reason this doesn't work is because I am not a hair color specialist...but I supposed most people that are dying their hair with drug store products aren't professionals. Needless to say...this is the product that turned me to professional colorings.

I used this in a medium brown shade and the color came out sooooo dark. Which I wouldn't have minded so much if the color didn't look so flat and dull and "wig-like." There doesn't appear to be any dimension to the color. And my hair seems the worse for wear to say the least. For some reason my hair now turns into a tangled bird's nest whenever I wash it. It must take me 15 minutes to gently comb out the tangles from my wet hair after a shower. My hair has never been like this before- it all started a few days after I used this box color. I am VERY dissatified with this brand overall and would not recommend it or repurchase it. Clairol is a much better bets.

I had used Feria for years, it made my hair shiny, thicker and the color lasted longer than any other brand I ever tried. For an OTC color, in my opinion it beats other brands hands down. but you have to use shampoo AND conditioner for color treated hair, you have to wash at least a day or two before and don't add anything to your hair the day before or of coloring. Also don't shampoo your hair for 48 hours after coloring-you shouldn't even do this with a salon professional coloring either. What do some of you expect with a 10 dollar hair dye??? Its not a salon coloring job and even salons can't totally change the color of your hair unless they use an additive to the dye. At this time can't afford the 55 dollars plus tips-so this is my alternative for now and am happy with the results.

I used this recently in the starry night, but I've used tons of other colors. I really like the shades that Feria has but to me out of all the OTC dyes out there Feria fades the fastest. IE I just used Starry Night and it was faded by two weeks and I could see the brown I had before coming out. I'm done with box dyes, especially Feria or any Loreal dyes.

I've been dying my hair since I was 20 - when I moved to England, that was the norm, really. So, I'm a veteran. In my mid 30's I switched to using Feria b/c the colors were really fashion forward for the States. However - I had to stop with the Feria, b/c it was taking the wave out of my natural loose curls. My hairdresser clued me in - he told me that I needed to switch brands & eventually my curl would come back. He was right - and I've avoided all L'Oreal brands since then.

This is my hair color. I get many complements on my hair color. I use Golden Brown in the summer months and Bronzed Brown in the winter months. My hair has great natural looking highlights. It hasn't faded for me but I use always shampoo and conditioner for color treated hair.I have tried other brands but I like that this is used on dry hair and is only 20 minutes on the hair. I don't wash my hair the next day or the day I color. I use a good clarifying shampoo the day prior to coloring and don't use styling products before I color. The hair needs to not have build up but some natural oils to protect whenever coloring. Another tip is add some almond oil to the color about a tablespoon in addition to the oil included it helps me stretch the color. I also use almost half of the conditioner when I rinse to really condition.