Andrew Edwards - ClickZhttp://www.clickz.com/
andrew-edwards3 Challenges in Multichannel AnalyticsThere are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems.http://www.clickz.com/clickz/column/2396366/3-challenges-in-multichannel-analytics
http://www.clickz.com/clickz/column/2396366/3-challenges-in-multichannel-analyticsAndrew EdwardsMon, 23 Feb 2015 06:00:00 -0500The 4 Horsemen of the Digital Analytics ApocalypseMany things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them.http://www.clickz.com/clickz/column/2394413/the-4-horsemen-of-the-digital-analytics-apocalypse
http://www.clickz.com/clickz/column/2394413/the-4-horsemen-of-the-digital-analytics-apocalypseAndrew EdwardsTue, 10 Feb 2015 08:00:00 -0500Black Box vs. Tool Box Analytics in Digital MediaAs the digital TV industry continues to evolve, so must the metrics used to measure its success.http://www.clickz.com/clickz/column/2392070/black-box-vs-tool-box-analytics-in-digital-media
http://www.clickz.com/clickz/column/2392070/black-box-vs-tool-box-analytics-in-digital-mediaAndrew EdwardsTue, 27 Jan 2015 06:00:00 -0500A Tenuous Link Between Digital Marketing and #CharlieHebdoThe tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should?http://www.clickz.com/clickz/column/2389433/a-tenuous-link-between-digital-marketing-and-charliehebdo
http://www.clickz.com/clickz/column/2389433/a-tenuous-link-between-digital-marketing-and-charliehebdoAndrew EdwardsFri, 09 Jan 2015 08:00:00 -0500Why You Probably Don't Need Analytics TrainingAlthough many jump to training as the answer to their analytics woes, training alone may not solve all your problems.http://www.clickz.com/clickz/column/2383465/why-you-probably-dont-need-analytics-training
http://www.clickz.com/clickz/column/2383465/why-you-probably-dont-need-analytics-trainingAndrew EdwardsMon, 01 Dec 2014 06:30:00 -05005 Weird Tricks for Keeping Analytics Projects on TrackThese may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers happy, whether they're internal or external.http://www.clickz.com/clickz/column/2378926/5-weird-tricks-for-keeping-analytics-projects-on-track
http://www.clickz.com/clickz/column/2378926/5-weird-tricks-for-keeping-analytics-projects-on-trackAndrew EdwardsMon, 03 Nov 2014 06:30:00 -0500The Sudden Death of Cable?The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics.http://www.clickz.com/clickz/column/2376464/the-sudden-death-of-cable
http://www.clickz.com/clickz/column/2376464/the-sudden-death-of-cableAndrew EdwardsMon, 20 Oct 2014 08:00:00 -0400Yes It’s True: Television Rules the Ad WavesEven though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads?http://www.clickz.com/clickz/column/2373874/yes-it-s-true-television-rules-the-ad-waves
http://www.clickz.com/clickz/column/2373874/yes-it-s-true-television-rules-the-ad-wavesAndrew EdwardsMon, 06 Oct 2014 06:30:00 -0400Enterprises: Fix These 3 Analytics Challenges NowThese three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole.http://www.clickz.com/clickz/column/2363774/enterprises-fix-these-3-analytics-challenges-now
http://www.clickz.com/clickz/column/2363774/enterprises-fix-these-3-analytics-challenges-nowAndrew EdwardsMon, 08 Sep 2014 06:30:00 -0400 Are You Bored by Tag Management?Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management?http://www.clickz.com/clickz/column/2358519/are-you-bored-by-tag-management
http://www.clickz.com/clickz/column/2358519/are-you-bored-by-tag-managementAndrew EdwardsMon, 11 Aug 2014 08:00:00 -0400Microsoft: Who Cares?Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems no matter what the numbers say, Microsoft is here to stay.http://www.clickz.com/clickz/column/2357358/microsoft-who-cares
http://www.clickz.com/clickz/column/2357358/microsoft-who-caresAndrew EdwardsMon, 28 Jul 2014 06:00:00 -0400Is SEO Dead?SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content.http://www.clickz.com/clickz/column/2354997/is-seo-dead
http://www.clickz.com/clickz/column/2354997/is-seo-deadAndrew EdwardsMon, 14 Jul 2014 08:00:00 -0400Light a Candle for the Digital Marketer in an Age of Privacy ConfusionIn an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. http://www.clickz.com/clickz/column/2352610/light-a-candle-for-the-digital-marketer-in-an-age-of-privacy-confusion
http://www.clickz.com/clickz/column/2352610/light-a-candle-for-the-digital-marketer-in-an-age-of-privacy-confusionAndrew EdwardsMon, 30 Jun 2014 06:30:00 -0400"Moneyball" vs. Creative: Where Data and Marketing CollideData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts.http://www.clickz.com/clickz/column/2350119/-moneyball-vs-creative-where-data-and-marketing-collide
http://www.clickz.com/clickz/column/2350119/-moneyball-vs-creative-where-data-and-marketing-collideAndrew EdwardsMon, 16 Jun 2014 06:00:00 -0400Mr. Webb and the Google Car: Out for a SpinA look at what riding in a driverless Google Car could be like.http://www.clickz.com/clickz/column/2347572/mr-webb-and-the-google-car-out-for-a-spin
http://www.clickz.com/clickz/column/2347572/mr-webb-and-the-google-car-out-for-a-spinAndrew EdwardsMon, 02 Jun 2014 06:30:00 -0400All the Information in All the WorldBehavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight."http://www.clickz.com/clickz/column/2345369/all-the-information-in-all-the-world
http://www.clickz.com/clickz/column/2345369/all-the-information-in-all-the-worldAndrew EdwardsMon, 19 May 2014 07:00:00 -0400The Murky Waters of SEOSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right.http://www.clickz.com/clickz/column/2343594/the-murky-waters-of-seo
http://www.clickz.com/clickz/column/2343594/the-murky-waters-of-seoAndrew EdwardsThu, 08 May 2014 07:00:00 -0400 The Promise of True Digital Measurement — and Its BetrayalThe concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment of the amped-up promises of digital analytics in general.http://www.clickz.com/clickz/column/2340741/the-promise-of-true-digital-measurement-and-its-betrayal
http://www.clickz.com/clickz/column/2340741/the-promise-of-true-digital-measurement-and-its-betrayalAndrew EdwardsMon, 21 Apr 2014 07:00:00 -0400Why You Can't Get Those Numbers Today (and How You Can Tomorrow)Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you can coordinate closely with your analytics experts and your developers, you will then be in a position to know those numbers.http://www.clickz.com/clickz/column/2338303/why-you-cant-get-those-numbers-today-and-how-you-can-tomorrow
http://www.clickz.com/clickz/column/2338303/why-you-cant-get-those-numbers-today-and-how-you-can-tomorrowAndrew EdwardsMon, 07 Apr 2014 07:00:00 -0400I Hate AnalyticsHere's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers need the numbers anyway.http://www.clickz.com/clickz/column/2333013/i-hate-analytics
http://www.clickz.com/clickz/column/2333013/i-hate-analyticsAndrew EdwardsMon, 10 Mar 2014 06:30:00 -0400Software Fatigue and How to Fight ItAnyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable. http://www.clickz.com/clickz/column/2330327/software-fatigue-and-how-to-fight-it
http://www.clickz.com/clickz/column/2330327/software-fatigue-and-how-to-fight-itAndrew EdwardsMon, 24 Feb 2014 06:00:00 -0500Accuracy, or Something Like ItHow often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or something like it, is key to data relevancy.http://www.clickz.com/clickz/column/2329879/accuracy-or-something-like-it
http://www.clickz.com/clickz/column/2329879/accuracy-or-something-like-itAndrew EdwardsThu, 20 Feb 2014 06:30:00 -0500Does Google Control Your Destiny?Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking."http://www.clickz.com/clickz/column/2327736/does-google-control-your-destiny
http://www.clickz.com/clickz/column/2327736/does-google-control-your-destinyAndrew EdwardsMon, 10 Feb 2014 08:30:00 -0500Can Digital Analytics Save Itself?Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. http://www.clickz.com/clickz/column/2325040/can-digital-analytics-save-itself
http://www.clickz.com/clickz/column/2325040/can-digital-analytics-save-itselfAndrew EdwardsMon, 27 Jan 2014 06:00:00 -05002014: The Year Marketing Automation Gets the Recognition It DeservesMarketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly.http://www.clickz.com/clickz/column/2322378/2014-the-year-marketing-automation-gets-the-recognition-it-deserves
http://www.clickz.com/clickz/column/2322378/2014-the-year-marketing-automation-gets-the-recognition-it-deservesAndrew EdwardsMon, 13 Jan 2014 08:00:00 -0500The Only Story That Mattered in 2013Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled.http://www.clickz.com/clickz/column/2320536/the-only-story-that-mattered-in-2013
http://www.clickz.com/clickz/column/2320536/the-only-story-that-mattered-in-2013Andrew EdwardsTue, 24 Dec 2013 08:00:00 -0500First Impressions Count, But Ad Impressions May NotDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns.http://www.clickz.com/clickz/column/2318542/first-impressions-count-but-ad-impressions-may-not
http://www.clickz.com/clickz/column/2318542/first-impressions-count-but-ad-impressions-may-notAndrew EdwardsThu, 12 Dec 2013 06:30:00 -0500Digital Analytics in an Age of SpyingMarketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics.http://www.clickz.com/clickz/column/2307500/digital-analytics-in-an-age-of-spying
http://www.clickz.com/clickz/column/2307500/digital-analytics-in-an-age-of-spyingAndrew EdwardsMon, 18 Nov 2013 07:20:00 -0500Can Analytics Help Save Obamacare?Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch.http://www.clickz.com/clickz/column/2304559/can-analytics-help-save-obamacare
http://www.clickz.com/clickz/column/2304559/can-analytics-help-save-obamacareAndrew EdwardsMon, 04 Nov 2013 08:20:00 -0500Are Multi-Channel Analytics Vendors Failing the Market?Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains.http://www.clickz.com/clickz/column/2301714/are-multi-channel-analytics-vendors-failing-the-market
http://www.clickz.com/clickz/column/2301714/are-multi-channel-analytics-vendors-failing-the-marketAndrew EdwardsMon, 21 Oct 2013 08:00:00 -0400Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before NoonGovernance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy. http://www.clickz.com/clickz/column/2298878/data-gaps-governance-what-was-true-in-the-morning-becomes-a-lie-before-noon
http://www.clickz.com/clickz/column/2298878/data-gaps-governance-what-was-true-in-the-morning-becomes-a-lie-before-noonAndrew EdwardsMon, 07 Oct 2013 09:00:00 -0400Convergence Analytics 2.0: Everybody is Still Measuring EverythingConvergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost.http://www.clickz.com/clickz/column/2296041/convergence-analytics-20-everybody-is-still-measuring-everything
http://www.clickz.com/clickz/column/2296041/convergence-analytics-20-everybody-is-still-measuring-everythingAndrew EdwardsMon, 23 Sep 2013 07:00:00 -04003 Digital Practices Brands Need to Master Before It's Too LateThese three important challenges must be met by any brand hoping to get more value out of its digital properties.http://www.clickz.com/clickz/column/2290884/3-digital-practices-brands-need-to-master-before-its-too-late
http://www.clickz.com/clickz/column/2290884/3-digital-practices-brands-need-to-master-before-its-too-lateAndrew EdwardsMon, 26 Aug 2013 08:00:00 -0400Mobile Measurement: Let's Clear the Air(waves)Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential.http://www.clickz.com/clickz/column/2283727/mobile-measurement-lets-clear-the-air-waves
http://www.clickz.com/clickz/column/2283727/mobile-measurement-lets-clear-the-air-wavesAndrew EdwardsMon, 29 Jul 2013 08:00:00 -0400Convergence Analytics Now: 3 Ways This New Market Changes EverythingWhoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization.http://www.clickz.com/clickz/column/2280817/convergence-analytics-now-3-ways-this-new-market-changes-everything
http://www.clickz.com/clickz/column/2280817/convergence-analytics-now-3-ways-this-new-market-changes-everythingAndrew EdwardsThu, 11 Jul 2013 08:00:00 -0400The 4 Ps of Digital Analytics: Why They're in SequenceBe sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing success. http://www.clickz.com/clickz/column/2278396/the-4-ps-of-digital-analytics-why-theyre-in-sequence
http://www.clickz.com/clickz/column/2278396/the-4-ps-of-digital-analytics-why-theyre-in-sequenceAndrew EdwardsMon, 01 Jul 2013 07:30:00 -0400Digital Analytics Is Not Surveillance And how I warned about this just before the NSA PRISM scandal broke.http://www.clickz.com/clickz/column/2275194/digital-analytics-is-not-surveillance
http://www.clickz.com/clickz/column/2275194/digital-analytics-is-not-surveillanceAndrew EdwardsMon, 17 Jun 2013 07:30:00 -04004 Ways Digital Analytics Is Changing Forever An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it?http://www.clickz.com/clickz/column/2272097/4-ways-digital-analytics-is-changing-forever
http://www.clickz.com/clickz/column/2272097/4-ways-digital-analytics-is-changing-foreverAndrew EdwardsMon, 03 Jun 2013 08:00:00 -04004 Marketing Buzzwords That Shouldn't Scare YouDeconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on.http://www.clickz.com/clickz/column/2268992/4-marketing-buzzwords-that-shouldnt-scare-you
http://www.clickz.com/clickz/column/2268992/4-marketing-buzzwords-that-shouldnt-scare-youAndrew EdwardsMon, 20 May 2013 08:00:00 -0400