Launchpad Wants to Measure Podcast Audience

Launchpad Digital Media Chairman Norm Pattiz explained: “We formed Launchpad to apply proven, successful monetization methods to the expanding world of on-demand digital media. To do that you need to speak the advertisers’ language. These new metrics will put the sizable podcast audience in terms advertisers can understand and utilize effectively.”

Edison Research President Larry Rosin said: “The metrics Edison will be providing will further help legitimize podcasting for advertisers and help emphasize its growing prominence as a platform for listeners to consume and control their content.”