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In 1998 Dyson were expanding into Europe and a number of interested parties needed guidance on the application of our visual identity. With my in-house tean working to full capacity on product launch support, I turned to a leading South West Marketing Agency to write and produce our first abridged Corporate Identity Manual.

At that time Jeremy Collins was the Creative Director at the Agency. The project was placed with them because I’d had enough contact with Jeremy prior to briefing that Manual to know that his creative approach to branding and creating branded materials was sound. He also had an unusually broad understanding of marketing principals compared to many ‘creative directors’, was completely professional and resourceful.

I worked directly with Jeremy on the Corporate Identity Manual through a process of me briefing him on our visual identity strategy, him reviewing a wide selection of our 360 degree communication materials, interrogating me further on the usage of our visual elements and components, then pulling all the information together into a well structured format.

Throughout the duration of the project he remained one step ahead of me and delivered beyond my expectations. A most comforting and enjoyable experience with a functional and beautifully produced end product.