Listen to the Milwaukee theme song that never was in this HealthReach ad from 1984

Any Milwaukeean worth their salt knows all about that old “Hello Milwaukee” song—a.k.a. that 1977 Channel 12 jingle that went on to inspire dozens of other versions for dozens of other cities. (If not, enjoy it here, and enjoy never getting it out of your head.) But “Hello Milwaukee” wasn’t the only hometown theme song vying for ear-worm dominance back in the day: Behold this HealthReach healthcare commercial from 1984, which features a doozy of a Milwaukee ditty.

“East side / West side / All round the town” chimes the song over footage of Milwaukee County Stadium (R.I.P.), the Great Circus Parade (R.I.P.), and, um, someone welding. Sure, it’s just an ad for a local healthcare service (“Your helping hand to health”), but damn if it isn’t catchy in that ineffable early-’80s kind of way. [via The TV Madman]

About The Author

In his spare time, Matt Wild enjoys collecting 8-bit Nintendo games (emulation is for creeps) and fondly remembering the time Milwaukee weatherman Vince Condella caused a stir at his Catholic grade school by showing up with an earring. He lives on Milwaukee's East Side.

Over the course of less than three years, The Back Room @ Colectivo has established itself as an invaluable East Side entertainment destination and a trusted source for all-ages shows, up-and-coming musicians, popular podcasts, and[...]