All posts in File it under Startup

There’s no sensation quite like the one that grips you as the words “Fuck it” fall out of your mouth. You could almost say there’s a high to be found in giving up. And I should know, I’ve done it countless times.

But of course, you have to know when to quit, and when to buck the fuck up.

Building and launching a SaaS is not an overnight project. Typically there’s a lot of planning and time involved upfront. During this time (if not before) you develop a vision for how your product should look, feel, act, react and fit into the lives of it’s users.

However, somewhere between idea and a successful business, reality rears it’s ugly head and your vision slowly warps into something unexpected.

The biggest struggle for any new SaaS is growth. And while building a potential money machine can be an intoxicating journey, it’s a slow one. Anyone who’s launched a product has felt that knot in the stomach that screams, “This wasn’t what all those success stories told me”.

Until 2013 I was a freelance thoroughbred. I revelled in the leap from project to project and the ever changing work that this brought. But time ticked by, my hair started to grey and I began to wonder where all this would end up. Where would I be in 10, 20 or 30 years?

I felt my consulting days were drawing to a partial, if not complete close.