If you want to attract more visitors to your website, then one effective approach is “link baiting”. This is where a website features content that is so compelling that people want to link to it through their own websites or social media accounts. This not only increases your visitor potential, but also boosts your website’s

With the UK general election campaign in full swing, what effect will social media have on the outcome? While traditional media battle grounds are still important, the influence of posters, television and especially newspapers have diminished with the rise of the online world. Social media in particular is seen as critical for this election, but

Have you ever wanted to get a message across loudly on Twitter or Facebook? Thunderclap is an online tool aimed at activists that can help do just that. It pitches itself as a ‘crowdspeaking’ platform, in a similar vein to ‘crowdfunding’ websites like Kickstarter. Successful campaigns result in the same message being broadcast at the

In 2012 I carried out some research to see which TUC affiliated unions are the most influential in social media. I published the results on my website in a league table. It’s been a year since that first survey, so I’ve updated the results to see how things have changed, enabling unions to measure their

It’s been a year since I created the first trade union website league table, and so I’ve updated it below for 2013. I provide search engine optimisation services regularly to the private sector. However, I also do a lot of consultancy work with unions and I feel search engine optimisation is an overlooked area where unions can

There was a lot of interest in my report about trade unions and search engine optimisation. I’ve been asked about the scoring metrics I used to estimate how well a website would rank in search engine results. The metrics I used are the Page Authority, Domain Authority and MozRank provided by the leading Search Engine

There has been a lot of coverage recently regarding Google’s new privacy policy. The company will now have access to more data regarding the searches individuals make; information they will use to target adverts aimed at each user. However, campaigners and governments alike have raised concerns about the implications for privacy and the legality of

Viral marketing is a way of using existing social networks to reach an audience for campaigns and advertising on the internet. The idea is that, if the message is good enough, people will tell their friends about it through email, Facebook posts, Tweets etc. People are more likely to value the opinion of their friends, so

The increasing importance of the media has been a feature of recent general elections. This next election is no exception, but one thing that has changed is the emphasis on online campaigning. The Obama campaign was much heralded for clever use of online strategy. Some of this was hype though – the failed Democrat nominee