-Active Charcoal products dollar sales are accelerating – Based on IRI Multi-Outlet data for the 52 weeks ending August 13, 2017, there are 140 Active Charcoal products (led by ---

osmetics) that combined for $151MM, which is a +$97MM increase VYA

-Active Charcoal products are gaining in interest and awareness – The average number of monthly searches1for Activated Charcoal in 2015 was 63,000. That number has increased to 162,000 in 2017, up +160% VYA

-Absorbs and Removes dirty residues, odors, and limescale

-Protects and Maintains machine parts and rubber seal

-More Eco-Friendly because it uses 78% less packaging materials2

-Single Use and OPP will incentive new consumer trial and faster repeat