“Years ago, we delighted our customers and surprised the industry when we introduced our outstanding road hazard protection program,” said Jedd Emans, vice president of marketing for Hercules Tire. “Now we’re taking it one step further, giving our Hercules dealers an exclusive opportunity to offer what is arguably the industry’s most comprehensive coverage on passenger and light truck tires.”

The enhancements both broaden the range of Hercules products covered and heighten the protection consumers receive. They include:

Road Hazard Protection ProgramHercules now offers limited road hazard protection on all new Hercules branded passenger and light truck tires – including mud tires and commercial traction tires. The brand’s Road Hazard Protection Program promises free replacement for two years or the first 50% of tread life if a tire fails due to a road hazard during on-road use.

Workmanship and Materials

Hercules is also offering no-charge replacement during the first 50% of tread life for tires that become unserviceable due to defects in workmanship and materials. Like the road hazard program, this coverage extends to all passenger and light truck tires sold under the Hercules brand name.

30-Day Trust Our Ride Test Drive Program

Now, all premium positioned tires – including all light truck offerings – are part of Hercules’ 30-Day Trust Our Ride Test Drive Program. The program gives consumers the option of exchanging their tires within 30 days of purchase, thereby giving the dealer an opportunity to recommend Hercules Tires with even more confidence.

“We don’t see anyone else offering this level of protection to consumers. A few brands extend specialized warranties for niche products, but only Hercules offers a protection policy that delivers this kind of breadth and depth. These are very significant enhancements that will go a long way with the consumer,” said Emans.

The enhancements go into effect today, January 1, 2017. A few exclusions do apply. The Hercules Mileage Coverage Plan is still in effect for most passenger and light truck tires. Complete details can be found in the Hercules Tire Limited Protection Policy.

Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery, and value-added services to approximately 72,000 customers across the U.S. and Canada.