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HMV selects Conchango for branding and digital music proposition

Conchango has been engaged by HMV to work on its online digital music retail website, following a competitive pitch for the business. Conchango will handle the design and build of the music download site, hmvdigital.com which will be accessible directly or through the main site, hmv.co.uk.

HMV, the UK’s leading music, dvd and games specialist, is responding to growing market demand for digital content. The site will be designed to allow HMV customers to download music legally and directly. HMV’s current digital download service, which was launched last September, 2005 consists of a PC jukebox application with an embedded shop for purchasing music.

The transactional website will possess a rich, intuitive interface which will allow customers to easily find what they are looking for and provide a seamless end-to-end user experience with HMV’s bricks and mortar stores. In addition, the site will offer customers new features for searching for music, quickly.

Conchango’s proven track record in taking brands online in a practical but impactful way, and systems integration skills were a determining factor for HMV’s choice to seamlessly translate HMV’s great customer experience online. In the past, Conchango worked with HMV for more than two years on a project to design and build, with Microsoft, HMV’s original PC jukebox application and shop. The redesigned site will go live in August 2006.