Fuel Studiohttp://avalanchecreative.com.au
Thu, 12 Jun 2014 06:51:58 +0000en-UShourly1http://http://avalanchecreative.com.au?v=3.8.5Your it! Brands with character.http://avalanchecreative.com.au/your-it-brands-with-character
http://avalanchecreative.com.au/your-it-brands-with-character#commentsThu, 26 Jul 2012 07:22:55 +0000http://avalanchecreative.com.au/?p=4769For most people, Information Technology is a complete mystery. that when it goes off the rails, can leave the unanitiated feeling confused and frustrated. So when Avalanche were approached by ‘Your Local I.T’ to create a fresh new brand that would appeal to families and small businesses, we took a sideways look at the public […]

For most people, Information Technology is a complete mystery. that when it goes off the rails, can leave the unanitiated feeling confused and frustrated. So when Avalanche were approached by ‘Your Local I.T’ to create a fresh new brand that would appeal to families and small businesses, we took a sideways look at the public perception of I.T problem solving.

Gremlins in the machine, Glitches and Bugs! These are the words used to explain those mystifying errors that happen to your essential gadgets. Most people don’t understand what DATA services are, they don’t want to think about Hosted PBX options. No-techi folk just need to know that when something stops working, there is a friendly whizz nearby that is happy to fix up, set up or generally help out.

So Avalanche created IT! Well actually it is Your IT. So now you no longer need to think about all those tricky little settings, because your friendly little fluffy IT is always happy to help. The character was created by our in-house cartoon illustrator and Creative director ( Andy Warrington ) while the graphic design was the work of ET ( no not the other little green man – Erya Tung )

]]>http://avalanchecreative.com.au/your-it-brands-with-character/feed/0Marketing in a Recession: Why You Should Maintain Your Marketing Budgethttp://avalanchecreative.com.au/marketing-in-a-recession-why-you-should-maintain-your-marketing-budget
http://avalanchecreative.com.au/marketing-in-a-recession-why-you-should-maintain-your-marketing-budget#commentsThu, 26 Jul 2012 07:12:18 +0000http://avalanchecreative.com.au/?p=4690Many business owners are tempted to make budget cuts in difficult economic times, and unfortunately the marketing budget is often the first to go. But think of it this way: What’s going to bring you additional business once you have cut your marketing efforts? In fact, once the marketing budget has been slashed, your business […]

]]>Many business owners are tempted to make budget cuts in difficult economic times, and unfortunately the marketing budget is often the first to go. But think of it this way: What’s going to bring you additional business once you have cut your marketing efforts? In fact, once the marketing budget has been slashed, your business has little chance to grow at all. Instead of getting rid of the only way of reaching out to new customers, find new ways to appeal to your audience, all while staying under budget.

Revamp Your Marketing Strategy

If you need to consider cutting crucial budgets, let’s face it: Your marketing strategy is not working as well as you’d hoped. But that does not justify getting rid of it entirely. When a project or idea is not doing well, you carefully study and reshape it until it is just right. Why not do the same for your marketing efforts?

If your website, print materials, or slogan do not seem to be appealing to customers, make some changes, but only after you understand your audience. Make sure you are targeting the right potential customers, and are presenting the message they want to hear. In addition, check to be sure your contact information, such as emails and phone numbers, is up-to-date. Otherwise, you will be spending money on advertising without actually reaching anyone.

Take Advantage of Special Marketing Offers

You should look at marketing as an investment, not just an expense. That being said, there is no reason that you cannot save some money on it occasionally. If you do not have an in-house marketing team, check out some agencies that can take care of your needs. Get some price quotes for different packages so you know you are getting the most for your money. Some agencies send out coupons to business owners, or provide limited-time offers to help jumpstart your marketing strategy for less. Check out these deals to improve your company’s reach without going over your budget.

After all, your competition is likely cutting its marketing budget as we speak. Why not take advantage of this opportunity to catch the attention of your competitor’s potential customers? In fact, according to Knowledge@Wharton, a study conducted by McGraw-Hill Research showed that businesses that refused to drop their marketing budgets in the tough economic times of 1981 and 1982 actually had sales that were 256% higher than those that stopped marketing. Thus, at a time when some business owners are ignoring their marketing needs to save a little money, it makes sense to pay some extra attention to this aspect of your company.

]]>http://avalanchecreative.com.au/marketing-in-a-recession-why-you-should-maintain-your-marketing-budget/feed/0Build your own website!http://avalanchecreative.com.au/build-your-own-website
http://avalanchecreative.com.au/build-your-own-website#commentsWed, 27 Jun 2012 06:21:31 +0000http://avalanchecreative.com.au/?p=4779From time to time we see business owners who have decided to save a bit of cash by building their company website! I’m sure that if you could save money by doing your own dental work if you first read a ‘how to’ on Wikipedia or Google and bought secondhand surgical tools on eBay. But […]

]]>From time to time we see business owners who have decided to save a bit of cash by building their company website!

I’m sure that if you could save money by doing your own dental work if you first read a ‘how to’ on Wikipedia or Google and bought secondhand surgical tools on eBay. But you would you really be happy with the results?
Some things are best left to the experts and when I say experts, I’m talking about someone who has spent time at University and even more time in the design business. Someone who understands the importance of your brand, no matter how small the job.

If you want to save money in your business, then cancel the milk and stop buying those muffins and coffees! Your website is the window to your business, your never sleeping sales person.

Your website is often the first point of contact with clients or customers. It needs to represent the very best aspects of your brand, product or service.
So you want a website based on price not experience. You wouldn’t hire a top sales person without first looking at their CV and results with other businesses…. would you?

If you do decide to get a professional to create a great new website, It’s always a good idea to take time to look over a designers previous work and ask many questions about each project. At Avalanche Creative, we offer a free 45min consultation to make sure that both parties are equally happy to have a long term working relationship. It’s vital for anyone thinking about engaging the services of a designer, to go a meet them at their place of work. Use your gut to determine if this the the right team for your business, because this is a team effort and you and the designer will need to be able to clearly communicate ideas and expectations.
Just like a great employee, your website is a long term commitment that needs to change and grow with your business, so you need to find a creative partner that understands your business almost as much as you do.

Ok, so we are going to say it’s not a good idea, because we want to build your website…. correct! But only because we have the knowledge and expertise to get the job done and done well. Why business owner who has the time to teach themselves about Branding, web design and PHP coding, has to much time on their hands, time that could be more profitably used doing what they do best…. and I’m guess that it’s not web design!

]]>http://avalanchecreative.com.au/build-your-own-website/feed/0Branding Melbournehttp://avalanchecreative.com.au/graphic-design
http://avalanchecreative.com.au/graphic-design#commentsTue, 07 Feb 2012 03:25:28 +0000http://avalanchecreative.com.au/?p=4426Brand Development In a cluttered world, your brand is your opportunity of instant engagement, the sense of familiarity and trusted values that results in success. You know the incredible strength of a great brand. Avalanche provides the logic, the learning and the sheer creative excellence to convert your ideas into potent symbols that engage your […]

]]>Brand Development
In a cluttered world, your brand is your opportunity of instant engagement, the sense of familiarity and trusted values that results in success. You know the incredible strength of a great brand.
Avalanche provides the logic, the learning and the sheer creative excellence to convert your ideas into potent symbols that engage your customers, thinking with their emotions, capturing their heart.
Design MelbourneMelbourne Directory

]]>http://avalanchecreative.com.au/graphic-design/feed/03 tips to getting noticed on Google!http://avalanchecreative.com.au/3-tips-to-getting-noticed-on-google
http://avalanchecreative.com.au/3-tips-to-getting-noticed-on-google#commentsMon, 16 Jan 2012 00:40:49 +0000http://www.avalanchecreative.com.au/?p=3082location, location, location! If your business is like most, it will have a finite geographic target area from where the majority of you business is done. I know, we all like to think that the World is available to us, so why limit your vision to one location. Working on your websites content to target […]

]]>location, location, location!
If your business is like most, it will have a finite geographic target area from where the majority of you business is done. I know, we all like to think that the World is available to us, so why limit your vision to one location. Working on your websites content to target a few local areas can give you the SEO edge over the competition and push you up that golden Google ladder.

Location 1: A good place to start is in your own backyard. Make sure that you business is on Google maps (Link) You will need to have a Google account, so once you set one up, go into your account and spend some time filling out the online form. It’s very important to use the kind of keywords that prospective leads would use to find your business and services on a Google search.
This SEO tip works very well because when ever someone does a local search (i.e. Web Design Boronia) Google uses it’s map feature to list all the local services in that area. This can lift you above all the competition without spending one single Adword dollar.
You could also ask happy customers to leave feedback on the review page. This may push your listing higher within the location list.

Location 2: Geotags! Ok this is a new one on me, but we are currently testing it out and results are positive. It seems to work in the same way as Google maps, by giving search engines your global position. You will probably get better organic rankings for localized search requests. The theory being that a search for ‘web design’ by someone located in Boronia, will show the same kind of results as ‘web design boronia’. You can get your ‘GeoTags’ from this website by typing in your address.

Location 3: Putting a location within a webpage heading is an easy, yet very effective way to tell Google and potential customers that the information on a page is relevant to their local search. As an example: if I want to sell more ‘Widgets‘ to customers in ‘Boronia‘ then I would firstly add content to the page that refers to Widgets in Boronia and then name the page something like ‘Widgets for all your widget needs in Boronia’.
Now when someone in Boronia searches for local widget or Widgets Boronia, Google will put your Widgets page before your competitors page that talks about Widgets in Victoria.

Google is like a monster oil tanker that takes a very long time to change direction, so don’t expect instant results. You should take a snap shot of where you are on Google today. Test and measure times can be as long as 6 weeks to take effect.

]]>http://avalanchecreative.com.au/3-tips-to-getting-noticed-on-google/feed/0Build 401http://avalanchecreative.com.au/build-401
http://avalanchecreative.com.au/build-401#commentsWed, 22 Jun 2011 05:12:23 +0000http://www.avalanchecreative.com.au/?p=3164 Build 401 are a specialised team based in Boronia who are 100% committed to providing quality, creative bespoke homes at competitive prices. Avalanche Creative were approached by Build 401 to give their branding a complete makeover. We started with developing their personality through a logo and tagline – “Quality living, on time and on […]

]]>http://avalanchecreative.com.au/build-401/feed/0Mountain Healthhttp://avalanchecreative.com.au/mountain-health
http://avalanchecreative.com.au/mountain-health#commentsThu, 09 Jun 2011 00:45:06 +0000http://www.avalanchecreative.com.au/?p=3145 Recently we updated the logo and website for a local health food store in Ferntree Gully – Mountain Health. The logo is based on an old hand painted sign on the window which you can still see on the actual store in Mountain Gate Shopping Centre. Their new health foods website has been built […]

Recently we updated the logo and website for a local health food store in Ferntree Gully – Mountain Health. The logo is based on an old hand painted sign on the window which you can still see on the actual store in Mountain Gate Shopping Centre.

Their new health foods website has been built as an information portal to have lots of handy information regarding natural medicine and health. The Mountain Health girls will regularly update the website with tips on healthy living with the first post tipped to be on Stress (something we all suffer from!! As a bonus, if you sign up to their e-newsletter, you’re eligible for specials and discounts from their store!

The Mountain Health website has been built in WordPress, a simple Content Management System which means the girls will be able to update it quickly and easily whenever they like.

We do give training for our WordPress websites and teach you how to update it yourselves. Don’t be alarmed as no prior experience is needed, it’s a bit like Microsoft Word, but with more features.

If you’re interested in a similar solution give us a call on 03 9761 0122 today!

]]>http://avalanchecreative.com.au/mountain-health/feed/0Parker Brent Logo developmenthttp://avalanchecreative.com.au/parker-brent-logo-development
http://avalanchecreative.com.au/parker-brent-logo-development#commentsWed, 08 Jun 2011 16:05:42 +0000http://www.avalanchecreative.com.au/?p=3108 Avalanche have recently completed the rebranding of Parker Brent Institute, an education centre who train and qualify staff for industries. Recently they’ve moved their focus towards the construction industry and wanted a refresh of their brand to work with their new company vision. We took to the drawing board and after a few versions, […]

Avalanche have recently completed the rebranding of Parker Brent Institute, an education centre who train and qualify staff for industries. Recently they’ve moved their focus towards the construction industry and wanted a refresh of their brand to work with their new company vision.
We took to the drawing board and after a few versions, came up with this colourful geometric look. Very architectural. Very ‘Melbourne’, you may say!

]]>http://avalanchecreative.com.au/parker-brent-logo-development/feed/0Roy A McDonald & Lindale Insurancehttp://avalanchecreative.com.au/roy-a-mcdonald-lindale-insurance
http://avalanchecreative.com.au/roy-a-mcdonald-lindale-insurance#commentsSat, 16 Apr 2011 06:20:41 +0000http://www.avalanchecreative.com.au/?p=3129We’ve recently revamped the Roy A Mcdonald and Lindale Logos. They are owned by the same company but each company focusses on different aspects of business finance. We kept aspects of the old logos and unified the two through colour and type. More print work to come.

They are owned by the same company but each company focusses on different aspects of business finance. We kept aspects of the old logos and unified the two through colour and type. More print work to come.

]]>http://avalanchecreative.com.au/roy-a-mcdonald-lindale-insurance/feed/0Hive Building Design Managementhttp://avalanchecreative.com.au/hive-building-design-management-2
http://avalanchecreative.com.au/hive-building-design-management-2#commentsWed, 13 Apr 2011 02:28:56 +0000http://www.avalanchecreative.com.au/?p=3098 On behalf of Avalanche and Michael of Hive BDM, we’re proud to announce that the Hive BDM is now live! Started somewhere in 2009, this website has patiently waited through a couple of office moves and a very happy wedding and now is standing live, waiting to climb up the google ranks! Here you […]

On behalf of Avalanche and Michael of Hive BDM, we’re proud to announce that the Hive BDM is now live! Started somewhere in 2009, this website has patiently waited through a couple of office moves and a very happy wedding and now is standing live, waiting to climb up the google ranks!

Here you can check out Hive’s latest building projects, read case studies and check out their extensive portfolio. It’s really a great simple site built in WordPress that Hive can easily update and manage themselves!

If you’d like help with your website or corporate brand identity, give us a call at Avalanche 03 9761 0122!