The social networking world is growing in ways other than number of users. First came words - blog pieces and text conversations acted as the early means of communication. Then came the pictorial revolution - Flickr for photo sharing, multimedia messaging and Instagram for iPhone. Now, video is the latest method of communicating with each other, through services like Skype, Apple's FaceTime and now Viddy.

Viddy is "a simple way for anyone to capture, produce, and share beautiful videos with the world. Record a moment of your life, give it that cinematic look with our production packs, and share it with those who matter most." The free application works on all devices that can record video through the Camera application natively.

"In just a matter of weeks, we’ve seen an incredible surge of downloads and amazing videos shared from around the world. From marriage proposals in Italy, to guitar playing pandas in Japan, from first pumping in Tokyo, to Viddy PSA’s in LA (Don’t Viddy + Drive), from Britney Spears and Lil Wayne, to everything in between - cannonballs, classic cars, awesome catches, swimsuit models, tilt shift, back flips, hula dancing, sunsets, confessionals, dancing feet, downward dogs, figure skating, stop motion, pool parties, did I mention panda bears? Oh, and you guys love your pets" writes JJ Aguhob, President and Co-Founder of Viddy.

The clips on Viddy are short and sweet, and are laced with beautiful effects that are strikingly similar to that of Instagram. Videos can be shared via Facebook, Twitter and YouTube, as well as within the application itself.

Viddy is a completely free service and has so far attracted over 10 000 downloads.