Embed Video

Who Knew? Most Millennials Dig What Agents Do

What do millennial consumers want from their insurance providers? Liberty Mutual and Safeco surveyed several thousand of them to find out. Some results are surprising – and a lot of good news for independent agents, especially those communicating in some new ways, says Tyler Asher, president of IA distribution and service at the two carriers. This is a generation that performs a lot of its own research to make financial decisions. Most millennials actually want to understand coverages and options – more than earlier generations, Tyler says. What does this mean? Listen as he outlines practical ways independent agents can demonstrate value to millennials – and most of the ways are subtle shifts, not major investments.