Full disclosure: I've only built a handful of systems and have no overclocked so I might be missing a simple fix to this due to my lack of experience.

I built a new PC two weeks ago. PC powered up fine and I went ahead and got all the new drivers for the new components. I installed Steam and loaded up some games. I noticed right away that something in the case was really loud. I download a program to check the temps of the system and noticed the GPU gets up to 80C when running games and the fans spin at 100% making it extremely loud. When doing normal web surfing and email; the GPU stays around 50C and the fans hardly spin. The games play and look fine at high settings. So far I haven't had any crashes or black screens either. I haven't played too much since the temp and noise have me concerned and didn't want to fry anything.

My questions are: is this normal? If not, how can I fix this? Do I have a faulty card?

Set your Power Limit in Wattman to +50 (or the highest + value...slide all the way to right. Set Max temp to 80c....do not change anything else...click apply at top of page. Depending on the settings for your card...do not change the minimum temp from 45c...leave it alone...the fans will become engaged at 45c and graduallyincrease to keep temps at or below the 80c setting.

I do. There is a 120mm fan on the front of the case pulling air in and a 80mm fan on the back pulling air out. For reference, the CPU stays below 30C with the stock heatsink, not sure if that is a good reference or not.