Pushing back against calls for greater gun control from some members in Congress, conservative groups have now launched a Chick-fil-A style 'Gun Appreciation Day' set to take place on January 19, 2013.

"If all goes according to plan, gun lovers will come out in droves on January 19 to support gun stores, gun ranges, and gun shows."

"The national "Gun Appreciation Day," which is being launched by a coalition of conservative and gun rights groups, will take place a day before California Democratic Sen. Dianne Feinstein is expected to introduce legislation for an assault weapon ban," according to the Report.

"We felt that there needed to be a swift, strong statement, Chick-fil-A style, to show that we're not only here but we're vocal," Gun Appreciation Day chairman and president of Republican new media consulting firm Political Media, Inc., Larry Ward tells the Report.