While close in proximity, the dynamics involved with characterizing a topic like content marketing for a large group of countries like Europe is more than ambitious.

However, the demand and interest for information about content marketing in Europe is high and there are a small number of studies available to better understand how European businesses currently view content marketing as part of the digital marketing mix.

Tapping into reports from CMI/DMA UK, Adobe/Econsultancy and HubSpot/SmartInsights as part of my research for a keynote presentation at Content Marketing Conference Europe this week, I’ve pulled together these statistics (Handy for presentations, tweets and blog posts):

Top 5 Priorities for Global and European Marketers in 2014 – Adobe/Econsultancy