Watch Donald Trump’s Son-In-Law, Jared Kushner

Wednesday, November 23, 2016 8:35

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He’s really something. Forbes says he is responsible for Trump’s victory. The way they report it it sounds true. What that means is two things. First, Presidential campaigns will never be the same again. Mrs. Clinton raised a lot more money than Mr. Trump but he out-played her. That is a powerful lesson. Kushner will be a power player in the Trump administration and beyond.

Second, now we understand why Mr. Trump wants his family involved in both the transition team and his management team.

“How Jared Kushner won Trump the White House”

Jared Kushner

Kushner’s role expanded as the Trump ticket gained traction–so did his enthusiasm. Kushner went all-in with Trump last November after seeing his father-in-law pack a raucous arena in Springfield, Illinois, on a Monday night. “People really saw hope in his message,” he says. “They wanted the things that wouldn’t have been obvious to a lot of people I would meet in the New York media world, the Upper East Side or at Robin Hood [Foundation] dinners.” And so this Harvard-educated child of privilege put on a bright-red Make American Great Again hat and rolled up his sleeves.

A power vacuum awaited him at Trump Tower. When FORBES visited the Trump campaign floor in the skyscraper a few weeks before Kushner’s Springfield epiphany, there was literally nothing there. No people–and no desks or chairs or computers awaiting the arrival of staffers. Just campaign manager Corey Lewandowski, spokesperson Hope Hicks and a strategy that centered on Trump making headline-grabbing statements, often by calling in to television shows, supplemented by a rally once or twice a week to provide the appearance of a traditional campaign. It was the epitome of the super-light startup: to see how little they could spend and still get the results they wanted.

Kushner stepped up to turn it into an actual campaign operation. Soon he was assembling a speech and policy team, handling Trump’s schedule and managing the finances. “Donald kept saying, ‘I don’t want people getting rich off the campaign, and I want to make sure we are watching every dollar just like we would do in business.’”

That structure provided a baseline, though still a blip compared with Hillary Clinton’s state-by-state machine. The decision that won Trump the presidency started on the return trip from that Springfield rally last November aboard his private 757, dubbed Trump Force One. Chatting over McDonald’s Filet-O-Fish sandwiches, Trump and Kushner talked about how the campaign was underutilizing social media. The candidate, in turn, asked his son-in-law to take over his Facebook initiatives.

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“I called some of my friends from Silicon Valley, some of the best digital marketers in the world, and asked how you scale this stuff,” Kushner says. “They gave me their subcontractors.”

At first Kushner dabbled, engaging in what amounted to a beta test using Trump merchandise. “I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting,” Kushner says. Synched with Trump’s blunt, simple messaging, it worked. The Trump campaign went from selling $8,000 worth of hats and other items a day to $80,000, generating revenue, expanding the number of human billboards–and proving a concept. In another test, Kushner spent $160,000 to promote a series of low-tech policy videos of Trump talking straight into the camera that collectively generated more than 74 million views.”

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Comments

we should all be headed for standing rock for thanksgiving. that they would take that pipeline straight through pristine indian country instead of through the north dakota wastelands is criminal. next up is the pipeline of water from the seven “watershed jewels” to santa fre. rumsfeld’s bailiwick. dick cheney. MAKE YOUR STAND IN STANDING ROCK. forget this sideshow. trump versus clinton. flat earth versus a sphere. jews versus infidels, i mean gentiles. california split. yellowstone blowout. everglades subterfuge. STANDING ROCK!!!!