When Swiss sports memorabilia collector Olivier Démoli ponied up $10K for a jersey worn by French player David Trezequet in the 1998 World Cup final vs. Brazil, the rarity of the item made the purchase worthwhile.

"I was prepared to pay so much because those French jerseys from 98 are very hard to come across. There are only six in circulation: a ‘Zidane', a ‘Trezeguet', a ‘Desailly', a ‘Boghossian' and two ‘Guivarc'hs'.

When I went to get it they told me the shirt had been destroyed by customs because it was counterfeit. I went mad."