What is Playworld?
Playworld is a mobile adventure series that puts a child’s imagination centre stage by introducing a new kind of hero – one designed by you!

Featuring an incredible crafting package with which a child can design their ultimate alter-ego, the game then rewards their creativity by supercharging their creation, transporting them from the everyday world into somewhere only children can go; Playworld – the land of imagination. Each instalment will take your child on a new journey, with different challenges and endless possibilities.

The first in the series is Playworld Superheroes. Supersuit created, the child is invited to singlehandedly save Playworld from enemy attack, battling freaky alien invaders, the Golumites! Jumping back to the real world, the player must craft new tools and gadgets to aid them on a series of escalating challenges. Armed only with their imagination, your child must skip between two worlds to save them both in a Hollywood blockbuster-styled game of their own creation.

The idea for the game was conceived by our CEO, Martin Kenwright, a games industry veteran responsible for console titles such as MotorStorm and WRC. Now a parent himself, Martin became disillusioned with the quality and calibre of children’s apps on offer. Fascinated by the transformative power of a child’s imagination, Martin gathered together a crew of games industry veterans who cut their teeth on some of the world’s biggest console games, Martin set the team a challenge; to create a game that captures the essence of a child’s imagination. The game had to mimic the way that a child plays and pretends, all the while harbouring a remarkable surprise inside.

For a child, the ability to imagine is a passport to another realm. If you’ve ever tied a sheet around your shoulders as a make-shift cape, donned a cardboard box as a helmet, or raised a wizard’s staff that looks suspiciously like a large stick, you’ve made the same journey. It’s that voyage into the impossible that sparked Martin’s imagination 12 months ago, morphing bit by bit into Playworld.

What age range is Playworld suitable for?
Playworld has been designed from the ground up for children aged 5 through to the age of 12.

How much does Playworld cost?
Playworld is console quality game at a pocket money price point. It costs £2.99 / $3.99 / €3.99. Pay once, and play forever. You’ll never be asked for any more money.

Are there any in-app purchases?
No, and there never will be. It was really important to us that we create a brand that parents can trust. Though it’s fun to play together, we wanted Playworld to be a game that a child could also play safely alone.

Will my child need to sign up for an account?
No. You don’t need to sign up for anything to play Playworld.

Will you ask my child for any personal details?
No. We will never ask your child for any personal details, and by personal details we mean their name, age, email address, address or phone number. We like to keep our heroes out of the way of danger.

What type of content does the game feature?
It’s a game of two halves. The first will see your child engage in some awesome crafting in the Playworld Treehouse, firing up their imagination and letting their creativity run free. The second half will see them singlehandedly save the world from enemy attack, blasting away an alien race called the Golumites using tools and gadgets that they’ve crafted back at the treehouse.

There’s nothing violent or explicit. Just pure, unadulterated fun.

How can I find out more about Playworld?
We’d love for you to stay in touch. You can follow us on Twitter and Facebook, and sign up for our mailing list.

Do you collect and share any of my child’s data?
We don’t collect any personal data from your child. We can’t share what we never collect.

Do you use any analytics in your game?
We do use a bespoke analytics system, this allows us to gather anonymous data about our users, such as what they spend the most time on, or which level they replay the most times. We use this data to improve our game. If there’s a level that kids are getting stuck on, the data would give us a heads up that we needed to look at that. If the majority of people spend all their time crafting, it’s a safe bet that you want to see more of that. The anonymous data collected can help us achieve that.

We collect nothing that identifies the player, and we don’t share our data with anyone. We’re selfish like that.

Is Playworld designed for boys or girls?
Both. Playworld is designed for anyone with an adventurous spirit, a hankering to be a hero, and a flair for crafting.

What languages is Playworld available in?

Playworld will be available in English, French, Spanish, Italian, German, Russian, Brazilian Portuguese, and Turkish.