Honorers push out honorees

Your billboard fail of the day comes from Halifax, Nova Scotia, where Mount Saint Vincent University put up an ad encouraging people to honor the "remarkable women" in their lives through a "Women's Wall of Honour" project. The baffling image: three smiling men who have donated to the initiative. (The guy on the right is from the ad agency Colour.) "I don't know that we were really shooting for juxtaposition there, to be honest with you. It was just about reaching a different audience," university spokesman Ben Boudreau tells the city's Chronicle Herald, just as oddly. Via The Ethical Adman.