Event Details

Everyone needs a website. Maybe you're in the process of getting one; maybe you've got one already, and it's not working as well as you think it should be, or you're just ready to grow your business and web presence.

But your website isn't magic! It won't bring in business by itself. So many folks think that "put up a website" equals "sell product, make money"; it's the reason there's such an emphasis on search engine marketing (SEM) and search engine optimization (SEO). I'm calling bullshit. I'll show you how to see through the smoke and mirrors and create a website that works for you and your message.

You'll learn:

What web strategy is, why it's important, and why it should be part of your marketing plan

The importance of killer content and why you need to give 'em something to talk about

What honest search engine optimization and search engine marketing are really about, and what to look for if you hire someone to help

How to breathe new life into your site and make it work for your message

And you'll leave with a free step-by-step guide for creating practical, effective web strategy (that's fun, too!), including tools for creating a web-centric marketing plan and the key metrics you should watch for and work with.

Hi! I'm Dani. I'm a solar-powered web designer, teacher, and strategist, and I have a passion for helping folks with big ideas and visions that will change the world. I create websites and strategies that help you boost your signal, reach the people you're meant to reach, and help those you're meant to help.

Tuesday, November 15, 2011 from 7:00 PM to 8:30 PM (EST)

Organizer

Knoxville Creative Hands Street Team

Knoxville Creative Hands Street Team, Inc. {KCHST} is compromised of Knoxville-area artists, craftspeople and creative minds as well as vendors of vintage goods and craft supplies. Members have one thing in common: They sell on Etsy. Etsy {etsy.com} is your place to buy and sell all things handmade with an easy to navigate online marketplace.

It’s simple! Send an e-mail to lisa@sassyglassstudio.com with your full name, Etsy shop name, and a brief description of what is for sale in your shop. You will be added to the mailing list and your shop name will be submitted to Etsy and added to the Team roster. There are no membership fees to join. We host a Spring and Fall Show & Sale and hold a Monthly Meet-Up on the fourth Wednesday of each month at the Panera on Broadway in Fountain City from 7pm to 9pm. Members are encouraged to attend the Meet-Ups to network, share and learn with one another.

Find us on Facebook, follow us on Twitter and sign up to follow this blog. We look forward to meeting you!