Thanks to spots on Fox News US, ABC News and then Good Morning America we became a hit Stateside. Then the rest of the U.S. Media started following, with Yahoo! U.S., Time, DesignTaxi and Fortune picking up the story.

All of that meant that, by the time that we came to open the doors on the Cafe itself, we’d nailed 200 pieces of coverage.

An idea so good that just suggesting it might happen smashed the targets!

Anyway, never ones to rest on our laurels, we opened its doors yesterday morning.

The coverage – and the word spreading about our slightly silly idea – triggered a massive response from those in social media. According to a TweetReach tracking, the Ikea Breakfast in Bed Cafe has generated over 2,500 original Tweets from over 2,300 people (around 15,000 Tweets if you start including Retweets and replies) and they”ve reached over 17 million people delivering over 25 million impressions. Which is nae bad.

All in all, a pretty good job done when it comes to creating some buzz about “no place like bed”. A simple idea, beautifully executed. Though we do say so ourselves.