Tag Archives: cnn.com

You’d think I’d hear about this around the office, but instead saw this blogged by someone at Optaros, a vendor we use. My co-workers David Payne, Dermot Waters and Lori Adams are blogging the CNN.com Relaunch project. Check it out here. The comments are a great read.

The blogs seem to have welcomed the new video treatment (no popup player, and now in Flash!), the Amazon-like ‘We Recommended’ feature, the intelligent use of Ajax, the tabbed presentation in stories highlighting multimedia elements and even, daresay it, the cleaner ad presentation. Some comments do opine for the ability to embed videos on user sites, however. I do think the new site embraces the spirit of Web 2.0, emphasizing the blogosphere on every story (via Sphere) and utilizing Topix for local coverage. Another very cool feature are the new Hot Topics pages, which are being autogenerated for pretty much any story, personality or subject you might dream up; here are a few examples: tuberculosis, Lindsay Lohan, Vioxx, and George W. Bush. As an added bonus, all of these are also available as RSS feeds, huzzah!

As with Gametap 3.0 that launched yesterday, my team has been working on the advertising portions of this project for many months. I’m encouraged to read in some blogs that the ads are less obtrusive, and on the technology side, we’ve really broken what I believe is new ground with some of the underlying approaches, especially around the new video players.

Please do check it out, and be sure to add your comments – there is a handy ‘+Feedback’ link on most pages, and the site wants to hear your opinion. More coverage of the beta can be found here.

linkedin

Photos, musings and miscellany – New and Improved!

disclaimer

Posts prior to 2016 were made while I was an employee of Turner Broadcasting System, Inc. The views expressed on this posts are my own and do not necessarily reflect the views of Turner Broadcasting. From January 2016 onward, it's all my own opinion!