The E.W. Scripps Company

The E.W. Scripps Company

Digital Account Executive

May 2013 — Present

Collaborating with business owners, marketing managers to better position their respective companies in the marketplace through internet programs that include SEO/SEM, Targeted display, Yahoo!, mobile and social platforms. Working with several data tools including Click Fuel, Double Click for Publishers and Google Analytics to prepare campaign reports to help ensure success of the campaign

Career

Los Angeles Daily News (Digital First Media)

Digital Media Sales

May 2012 — May 2013

Consulting and selling branded ad exchange network campaigns, Yahoo!, social media (Facebook, Yelp), SEO and SEM, email blasts, re-targeting, mobile and news websites. Hunter based position with zero based account territory. Working with mid to large size companies to assess needs and develop multi-internet platform campaigns

Career

AT&T Advertising Solutions

Digital Account Executive

September 2011 — May 2012

Worked with small to mid sized businesses selling multi-faceted internet campaigns that included YP.com, SEO, SEM, website development, and mobile display. Brought in 16 new accounts within a 6 month period and $145,000 in annualized revenue-

Career

Los Angeles Daily News

Advertising Sales and Target Marketing Specialist

September 2006 — September 2011

As Target Marketing Specialist motivated and led 44 sales reps to sell the Direct Mail Program "Red Plum" (Valassis), newspaper inserts, "Sticky Notes" and custom publishing as part of the advertising solution for new and current clients.Promoted to sales and product category manager after just 1.5 years of selling in the field Achieved company quota 8 out the past 12 months and increased business by $120,000 year over year during the 2009 fiscal yearRanked #1 in print inserts out of 9 sister newspapers in the Los Angeles Newspaper Group (LANG)Implemented bundled programs including print and internet to enable the sales executives to sell multimedia programs. Produced training sessions with all sales staffs to simplify the selling process of Red Plum, and print inserts

As Advertising Sales Representative, Awarded "Sales Person of The Year" for the 2008 Fiscal year by achieving quota 11 out of 12 months and 128% to quota for the year. Overall, achieved quota 14 out of 16 months in an "out of market" territory (Simi Valley)Earned Top Sales Representative of the Month Award, 3 out of 12 months by achieving highest percentage of quota in a sales force of 25More than doubled average revenue in assigned territory from $15,000/month to $34,000 in 14 months. Sold nearly $400,000 in revenue in one yearIncreased active account base from 4 accounts to an average of 23 in 6 months.

Career

Office Depot

Account Executive

October 2005 — September 2006

Sold office supplies to medium sized businesses in an assigned territoryOpen 22 accounts within one year by cold calling and showing value to the clients in regards to pricing and serviceDeveloped creative ideas with the clients' marketing departments on promotional products that helped develop client's brand image

Career

Paychex, Inc

Account Executive

June 2003 — October 2005

Sold and designed Retirement and Section 125 plans to existing Paychex payroll clients in an assigned territoryAwarded Sales Representative of the district for the month of March and April 2005. Won numerous sales contests for most appointments set and presentations in a month

Career

Lanier Worldwide

Account Executive

December 2001 — June 2003

Sold digital networking office equipment. Conducted performance and cost analysis to show value of leasing new equipment to new and existing clients. -Awarded “Key Contributor” of the quarter by averaging $41,000 per month in office equipment and 164% above quota

Career

Best Buy

Merchandise and Sales Manager

April 1998 — March 2001

As Sales Manager was responsible for the recruiting, hiring, training, motivating, and supervising a 60 person sales force and supervisor crew to reach and exceed corporate sales objectivesWon 5 consecutive sales awards for exceeding sales budgets and gross marginOversaw two supervisors and 20 person crew to ensure store was "Grand Opening Ready' in a $45 million revenue/year location

As Merchandise Manager,selected out of 7 merchandising store managers to be "Specialty Coach" to train all new hire Merchandise and General Store Mangers within one year of being hired

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