Browsing Posts tagged Innovation In Business

When people discuss “innovators” in your industry, do they mention your company? If not, you can start taking steps today to establish your business as an innovator and begin attracting loyal customers and fans.

What companies do you believe are leaders and innovators in their market? Do you follow these companies in anticipation of their next product or service announcement? This type of position in any industry can generate lots of attention: customers talk about your company online and with friends, and publications write about your company and its products. This attention strengthens your competitive position in the marketplace.

If you are not yet seen as an innovator in your industry, you can change this perception. As your business develops innovations and introduces them to the market, the business will position itself as a source of creative ideas. People will take notice and begin following your activities and announcements.

You can leverage your business’ innovative activities through advertising, social media and other announcements to show customers (and potential customers) that your business is a leader. Start identifying innovations today by looking for new products or new features that satisfy unmet needs in your industry.

Many businesses limit innovative activities to particular individuals or particular departments in the organization. However, this approach may result in missing valuable innovations that could strengthen the business.

A better approach is to involve people throughout the organization and start building a culture of innovation. Think of your business as an “innovation team”. People from different parts of the company and with different job functions can work together as a team for purposes of generating innovations. Everyone has creative ideas, so everyone should be involved in the process of generating innovations. Train everyone on the Team how to identify innovative ideas and provide examples of successful innovations (in your business or other organizations) that produced dramatic results for the company.

I’ve been helping entrepreneurs, innovators and business leaders leverage innovations for over 15 years. With all that work in innovation, I sometimes forget to take action and implement new innovation strategies in my own business. So, it’s time to take some innovation action!

I am participating in the “100 Articles in 100 Days” challenge by EzineArticles. I will be preparing and publishing 100 articles – approximately one article per day for the next 100 days – starting today! I will be writing articles about business innovation, business growth and related subjects. I already have a list of topics for articles, but the list is not up to 100 yet!

So, I’m asking for your support. If you have any questions about how to leverage innovation in your business, please let me know and I’ll answer those questions in my articles. Also, if you have any general suggestions for article topics related to business and innovation, please leave a comment here, send them to me via twitter (@stevesponseller), or comment on my Facebook Fan Page (http://www.facebook.com/innovationstrategies).

I will be posting updates on my progress to this blog. You can also read my latest articles by visiting http://www.ArticlesBySteve.com (scroll to the bottom of that page for a list of articles).