Friday, October 3, 2014

Favorite Finds

We
found some interesting headlines this week in the social media realm. Following are some
of the stories and tips that caught our attention:

LinkedIn Goes to
College: Three
new college-finding tools
from LinkedIn — Decision Boards, University Outcome Rankings and University
Finder — focus on college-bound students who are deciding where to apply, what
to study and people who might give them some useful advice on the way.

Holiday Social Media
Spending:
Research
shows that 67 percent of marketers plan to increase their social media budgets
this holiday season. Brands also appear to be sticking to proven social media
platforms, with 92 percent of marketers saying they will spend the majority of
their budget on Facebook.

Perry Leads the Pack: Katy Perry, who
became the first person to reach 50 million followers in January,maintains her
position as Twitter’s
most-followed individual, with a nearly 2.5 million
follower lead over second-placed (and former number one) Justin Bieber.
President Barak Obama ranks third with 47 million followers.

The Future of PR: According to Fast
Company, the future
of PR is creating a shareable experience and facilitating an ongoing
conversation while remaining on the forefront of innovations in the
communication arena.