Cox Radio, Inc.

Whether you're looking for urban adult music in Miami or talk radio in Atlanta, Cox Radio has the frequency. The company is one of the nation's largest radio broadcasters, with about 85 stations in about 20 markets, including Atlanta, Houston, and Miami. Through Cox Radio Syndication, the company produces and distributes radio programming, including talk show host Neal Boortz, to more than 200 affiliate stations through a partnership with the Jones Radio Network (part of Triton Media). Its Cox Radio Interactive unit, meanwhile, creates websites for its stations and sells advertising on those sites. Cox Radio is part of Cox Media Group, a subsidiary of conglomerate Cox Enterprises.

Geographic Reach

Cox Radio's stations are diversified in terms of format, target audience, and geographic location. The stations are concentrated somewhat in the Northeast, Southeast, Texas, and the West Coast.

Sales and Marketing

Local advertising accounts for the majority of the company's sales.

Strategy

Like many of its rival radio broadcasters, Cox Radio owns multiple stations in most of the markets it serves. These clusters typically share certain business functions in an effort to reduce costs.