TMC NEWS

TMCNET eNEWSLETTER SIGNUP

VIRGINIA BEACH, VA, Dec 18, 2012 (MARKETWIRE via COMTEX) --
CareFamily, a pioneer in online caregiver matching and self-directed
home care for seniors, today announced new Remote Care Management
Tools and Services that empower families to effectively manage the
day-to-day care of elderly family members, while living in different
locations. CareFamily's innovative use of technology allows seniors
to remain in their own home, while family members closely monitor
their care and save one-third the cost of a typical home care agency.

"One of the largest problems confronting Americans today is the cost
of long-term care for seniors," said Tom Knox, CEO and founder of
CareFamily. "People are living longer and want to stay in their own
homes -- but they often need help with daily activities. Relying on
family members is not an option for many seniors, whose children have
moved and reside in different geographic areas. Our Remote Care
Management Tools and Services leverage technology to cut costs while
ensuring that the elderly can be well taken care of -- without the
need to uproot seniors and disrupt families."
An overwhelming majority of seniors -- 89% based on an AARP survey --
prefer to age in their own homes rather than live in an assisted
living facility or nursing home. But studies show that after age 65,
Americans have a 70% chance of needing help with daily activities,
such as dressing, bathing and eating, according to the American
Society on Aging. The responsibility to care for elderly family
members is most often provided by adult children, although less than
half of the adults in the U.S. live within 50 miles of their parents
(Booth, Johnson, White & Edwards, 1991).

"While we live in Illinois, my Dad enjoys spending his winters down
in Texas," said Ken Lamb, CareFamily client. "He had taken ill a
couple of years ago while away. He didn't always communicate, so we
often didn't have the information we needed about his condition or
how he was doing. We are very pleased to have found CareFamily. His
caregiver corresponds with us every day on email and uses the
CareFamily Care Notes to update us on how he's doing, including his
doctor's appointments and any changes in his medications. Having
another set of eyes on him has given us great peace of mind."
CareFamily's Remote Care service empowers families to manage all
aspects of care from any location. Families can avoid uprooting
elderly parents or their own family in order to care for loved ones.

These new services and tools are offered as part of the CareFamily
service, which is 30% less than the average home care agency fee.

-- Caregiver Attendance Monitoring - Caregiver check in/check out phone
service with late and no-show alerts sent to family members via phone
or email.

-- Medication & Appointment Reminders - Personalized phone reminders
to take medications or go to an appointment with no-response alerts
sent to family members via phone, email or text.

-- Electronic Care Notes - Caregiver audio or text notes, which are sent
to family members via email or text and accessible through the
CareFamily portal.

CareFamily's self-directed care service offers a personalized, flexible
and more affordable alternative to agencies, and is safer than
relying on online listing services or classified ads to find and
manage caregivers. CareFamily has more than 45,000 registered
caregivers available in 17 states and has serviced hundreds of
families during the past year. CareFamily services include:
-- Online Care Assessment - Quickly identifies the type of care a loved
one needs and assists in developing a care strategy.

-- Personal Care Coordinator - A professional care coordinator guides
families through the caregiver hiring process, including determining
services, hours and wages. The coordinator helps create a personalized
care plan available online and remains as a resource to the family to
help with any issues that arise with day-to-day caregiver management.

About CareFamily
CareFamily, a pioneer in online caregiver matching
and self-directed home care for seniors, offers families a
personalized, more affordable and safer way to find and manage
qualified caregivers. The company's unique online matching service
instantly connects families with pre-screened, qualified and bonded
caregivers within a desired geographic area. CareFamily liability
insurance and payroll services offer peace-of-mind and simplify
payment and tax responsibilities. CareFamily Remote Care Management
tools empower families to effectively oversee day-to-day care from
any location. Headquartered in Virginia Beach, Virginia, CareFamily
combines the best practices of a traditional home care agency with
the ease and convenience of the internet. For more information, visit
www.carefamily.com/ or call 877-444-4112.

All trademarks and registered trademarks in this document are the
properties of their respective owners.