Logo for Surf/Action Sports Company

How judd426 started their logo design journey

Summary

SIMR (Surfing Is My Religion) is an action sports company that lives with enthusiasm and passion; our logo needs to reflect that. We are looking for something edgy but appealing to the eye. Check out the rest of the brief for specifics. NEW Details added - read post on message board.

Company name

SIMR

What inspires you and how do you envision the design for your business?

SIMR is an action sports/lifestyle company aimed at inspiring enthusiasts to take action outside of their sport and channel their drive and passion towards being a positive influence in society and a champion for the environment. Our physical goods are a combination of high-quality clothing, soulful custom surfboard designs and practical sporting accessories; however, the product we are truly selling is a life philosophy. Our team of athletes and artists will lead this charge by setting an example in their various spheres of influence as they perform their trade.

We are not looking for a cookie cutter "corporate" logo. If you can't think outside of the box then this competition is not for you. Our company and clients live on the edge and live for adventure. Our logo has to reflect that enthusiasm.

Since our company covers many sports, we don't want the logo to be specific to one group. For instance, we are primarily a surf company and make custom boards, but we dont want all the logo submissions to be a surfer riding a wave, etc.

This logo will be seen everywhere in our company, on our website, in our clothing line, in our surf board designs, on stickers, at competitions, etc. It has to be a versatile design that can look good in all of these settings.

We have not chosen a color scheme yet, so thats up to you.

We are a growing company with many graphic design needs. If we find one or several designers that we like, it could be an opportunity for more work down the road.

Thanks for your time, good luck!

****NEW details added, read post on message board

NEW Details added - read post on message board.

NEW Details added - read post on message board.

NEW Details added - read post on message board.

Wants

- A fresh, edgy, creative design
- A logo that can stand alone without the use of text and can be easily recognized in the market
- A design that incorporates our name, SIMR, but can also be taken out, as mentioned in the previous point, without ruining the design.
- Final copy in vector format

Don't want

- Text only. Don't just put SIMR in a fancy font, it has to have a logo element.
- A cluttered design. It has to be easy to recognize.