Posts with numbers and a short direct title tend to get better open rates. Usually it’s a number between 3 and 9. This one had 11 and for good reason. The original post is for “Moguls in Training” and the 11 rules are a good guideline for what to focus on while developing your own company, start-up, business or personal pursuits…

On Leadership: Give a damn

On Product Development: Solve a huge problem at the point of greatest pain

On Customer service: Give a public damn

On Employee Management: See rule 1 & be ruthlessly honest

On Marketing: See rules 1 & 2, then show, don’t tell

On Advertising: The more you need it, the more your product sucks

On PR: See rules 1 & 2, then light a match. If a fire doesn’t catch, do rule 2 better

For 8-11, check out the source of this great summary and rules at the Jonathan Fields blog. And remember, Mcintosh is a type of apple, so is Gala…

8. On Operations: … 9. On Sales: … 10. On Success: … 11. On Life: …

Also, be sure to check out the comments on his post. Some good insight there as well, including: