One of the designers who made it happen

Winner
- gcsgcs

Great design and files. Thanks!

- Anonymous

How 500hats started their logo design journey

Company name

Warm Gun, a 500 Hats production

Overview

My name is Dave McClure. I'm a geek, an entrepreneur, a blogger, and an investor. I produce events related to startups & technology, and i also invest in consumer internet startups. I'm basically a dork who knows nothing about design. Yeah, i know... deal with it.

I'm putting together a conference on best practices in design & user experience, for both web designers and NON-web designers (engineers, entrepreneurs, business & mktg folks).

Warm Gun is a design conference for non-designers to help understand what design is all about, why/how design makes users "happy", how to measure a "successful" design experience, and why/how design can help improve business objectives.

style ideas: the title "Warm Gun" comes from the Beatles song "Happiness is a Warm Gun" (see http://en.wikipedia.org/wiki/Happin…_Warm_Gun), so i was thinking the logo could draw from the following styles and/or posters from the 60s/70s:
- Beatles / Yellow Submarine
- James Bond / Man with the Golden Gun, Live & Let Die, etc
- Nancy Sinatra / Boots are Made for Walking
- Quentin Tarantino

(you get the picture: love, violence, sex, emotional impact)

other words that come to mind:
- passion
- action
- impact

the idea is how to use design to drive passion / emotion in people to take action(s) that have (measurable) impact.

how can we explain what elements of design make users passionate enough to DO something... something meaningful for them (happiness, productivity, fun) that also achieves a measurable business goal (drives user action, attracts customers, generates value / money, etc)