If your website is one that stores sensitive personal information such as personal data or passwords then please bear in mind that at the end of January, websites without HTTPS will be marked by Google as “non-secure”. I bet that got your attention – and rightly so because this is something that concerns a whole lot of people which includes me.

The cat, or rather, the penguin is out of the bag. Penguin 4.0, which may well be the last Penguin by-version update by Google is rolling out and we’re already seeing the fluctuations in the search engine results pages. Here’s how Penguin 4.0 affects SEO long-term. Google Penguin is now Real-Time Always keep in mind that each link you build will now be automatically crawled ...

Dr. Peter J. Meyers of Moz recently published their findings on HTTPS. Almost a year ago, Dr. Pete wrote that 30% of page-1 Google results that they studied were secure in that they were using HTTPS. He went on to reveal that recently this week, that number has peaked to 50%. moz.com/blog Based on what Dr.

Content creation & marketing and SEO has always been hand in hand when it came to the pursuit of online success. However, not many realize that there is a complicated line between them. More specifically, how content fits in the overall scheme of SEO. You’ve probably already heard that “content is king”, and personally, I believe it too.

The immense value of SEO for businesses has always been something that most companies and brands have accepted. The question “Is SEO a necessity for our business?” however, remains in the hearts of owners and executives. I am here to tell you that it is indeed needed, and it could even help your business grow to new heights.

The debate on whether social media marketing could positively impact your overall SEO campaign has been around for quite some now, and even though Google has already given the answer, I still believe that a great social media marketing plan can still help your SEO. Do not misunderstand. I still respect and believe that your social rankings are not a direct ranking factor, how ...

The work that you have put into your website such as link building, content creation, and other SEO strategies, would be wasted if its content is only shared once or twice on social media platforms. The act of resharing your content means that you want the users to see something that they have never seen before.

It is a fact that a successful link building campaign starts with link outreach. However, link outreach has become much harder to enact because of the feeling of alienation content writers get whenever we give them unreasonable amounts of link requests. That is actually not the only reason why link outreach is harder to do now than it was before.

Google’s update on their local listings made the competition for webmasters to be featured in the listings harder than ever. Sadly, there is no easy way to be featured – which means every business must depend on a great local SEO performance to obtain much better online visibility. Local search engine results pages (SERPs) are immensely competitive, and Google has made some r ...

Having a long-tail keyword strategy has always been an undertaking that numerous SEOs try to avoid. Most of them think that it is too time-consuming hence a waste of time; it also uses up a lot of their hard-earned money. It’s perfectly understandable because it is known that long-tail keywords have low search volume, and it is not just worth the effort.

The incorrect application of canonical tags might be ruining your past and current SEO efforts. This is because the use of canonical tags is a widely known advanced SEO technique/strategy for dealing with duplicate content or a page that is accessible through multiple URLs. So, if you do not know how to properly use a canonical tag, then you are definitely putting your SEO in danger.

Meta descriptions are essentially your way of showcasing what you want people to see – the high level of your page in search results. They matter because click-through rate matters, and if you write them well and follow a few simple principles you can increase your site traffic. Step One: Start with an action verb You can create a sense of movement and inspire people to rea ...

SEO Specialists should be able to adapt to Google’s changes on the fly. I’m not exaggerating when I say that for SEO, you either adapt or you die. I can’t stress how crucial it is for any SEO to be ready to accept any changes in the industry and to always be informed on the regular updates that any search engine releases.

In today’s SEO industry, competing with comparison sites for the top spot in the SERPs (Search Engine Results Pages) may sound like an impossibility, but I am here to tell you that it’s not as impossible as you might think. On the other hand, ranking for the top spot against comparison websites is undoubtedly one of the hardest things a lot of SEO practitioners would face in their careers.

Much like your link building campaign or the process of your keyword research, CRO should also be on the top list of your priorities. Without the proper enactment of CRO into your SEO, your rate of converting visitors into customers would be mediocre – to say the least. So, this only highlights the importance of CRO for every business or brand that has an online presence.

Keyword research has always been, and always will be, one of the most integral stages of building a competent SEO campaign. However, finding the right tool in order to do so can be a challenge of its own. That’s why I’m glad to introduce the newest addition to our ever-growing toolbox: Ferzy. What is Ferzy? A relatively new entry in the market, Ferzy is an all-around keyword ...

Anticipation was in the air as a steady flood of attendees entered the room at which the Summit was to be held. As the people arrived, it was only a matter of time before the 4th installation of the country’s annual no-nonsense SEO event. When it was time to start, SEO Hacker’s very own Digital Marketing Consultant, Charm Villanueva, gave the opening remarks to officially kick- ...

Have you ever wondered how people get noticed by their idols? By influencers that normal people can only look up to from afar? Well, wonder no more. Here’s a little secret strategy that I myself used when I was just starting out and it’s worked out well for me so far. Links are undeniably one of the main components of an SEO strategy.