MINI USA Sales up 56% for October

Press Release: MINI USA reported October sales of 5,272 automobiles, up 56.4 percent from the 3,370 cars sold in October 2007. Year-to-date, the division reported sales of 45,966 automobiles, an increase of 30.2 percent, compared to the 35,306 cars reported in the first ten months of 2007.
“We are looking at MINIâ€™s continued sales success as a barometer of changing consumer habits,” said Jim McDowell, Vice-President of MINI USA. “The frenzy of a couple of months ago of dumping large vehicles has abated, but our persistent and ongoing demand seems to be saying small is the new big.”