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(This article is a fairly straightforward - 80% - translation from Spanish of an article written by Irene Hernandéz Velasco, "El Mundo" correspondent in Rome that had me captured, after a bit of net research I was mesmerized..., adapted/snipped to our sites topic by me)

Italy in the times of Berlusconi, this is as in any mil ops:

Rule #1: Terrain Analysis. At the beach, e.g. figure out in detail where best to place your towel.

Rule #2: Never Surrender. "No" does not necessarily mean to say "No".

And then we leave the mil area:

Rule #3: Respect the norms of medieval gallantry: Always open the door for a lady, never interrupt her, seat her personally in the restaurant, send a greeting card for every birthday/anniversary, send flowers, etc.

These are some of the basics that Davide Fabbri, a kind of modern Casanova who claims to have had more than 3.500 women, teaches at his "School of Seduction" that he is running near Riccione (Italy) at the Adriatic coast.(Photo below: Paulo Siqueira/F3 PressOriginal Caption: Fabbri explaining seduction methods)

The question arises what "Il Duce" would have said about a descendant of his (however far down the line) endeavouring in such frivol activities..?

"I believe Mussolini would be really happy, its one way of reviving the Italian "Macho" again" is Fabbris answer (his grandfather was the son of the sister of Mussolini´s wife - what´s the word for that relation in English, anyone? R.). "Furthermore, my uncle really liked women and was consdiered a sex symbol in his times, and I am sure he would be glad to see that I followed along".

It was actually this grandfather (for whom Il Duce felt a great afán ut ot the point to have him live in his villa to take care of his kids) that introduced Davide to the secrets of seduction: "I was only 15 when he gave me a book of Ovid as a present, "Ars Amandi". It impressed me because - apart from being a work of art - it explained practical examplesof what to do how."

From this moment on, Fabbri managed to overcome his timidness towards women that he had felt before. The three years he was working as a rescue swimmer Bay Watch style helped, of cause. After that, the time he spent as a Public Relations Manager of a discotheque turned him into a "pick up" specialist.

Today, with his 42 years, "The Viking" - as he is called because of his blond hair, teutonic complexion and his height of 1.92m - considers himself a true authority in the matter: "Time has converted me into a seduction expert. My friends started asking me for help, and that´s when I got the idea to turn that into a business".

To get to know all the tricks that this "Personal Trainer della Seduzione" has up his sleeve you have to put down some 1.500 Euros, this is the price for a full 48 hours workshop from Saturday to Sunday night (two overnight stays in a major hotel, lunches, dinners, disco tickets and drinks inlcuded).

"The workshop is based on practice. We do two hours of theory and then we go live. We go to discos, bars, to the beach, and of cause, to the supermarket. Because, when the chicks go shopping there they are normally fairly relaxed and easy to pick up. Also, just a glance at their shopping cart reveals whether they are in a relationship or solo: If they buy shaving cream or beer this means they are married (got my serious doubts there, especially with those two items... R.). If they´re singles you can start the action by talking about dishes and barbecues..."

The guy even made a few vids that I found on youtube: "Seduzione - Cuccare col Vikingo" ("Seduction - pick up with "The Viking"), personally I find it quite hilarious, just the music makes me cringe, but... he´s Italian after all...