Meet Jenna Fallon, Yakima's All-Action eCommerce Director

Jenna Fallon loves the great outdoors, and she loves building winning customer experiences. As the eCommerce Director for Yakima, the world’s leading retailer of car racks, Jenna has found her dream job. When she’s not behind a computer screen, you can find Jenna paddle-boarding with her two children across Oregon’s Willamette River or Lake Oswego. But this isn’t just leisure-time, it’s consumer experience development: Jenna­ attached a Yakima roof rack to her own Honda Pilot SUV, and says the experience inspired her to add ‘set-up time’ to every product description.

“Like so many of our customers, I don’t want to waste time on weekends,” Jenna says, “I just want to get outside. What I buy needs to be easy to use, and ready out-of-the-box. Set-up time helps the consumer get to their destination with less hassle.”

Originally from New York, Jenna now lives in the Pacific Northwest, and says that stand-up paddle boarding is the best way to spend quality time with her family. Like their busy mom, Jenna’s children, six and eight, enjoy the best of both worlds–they love outdoor adventures, but also attend coding classes. “It’s good for girls and boys to get into coding,” Jenna explains, “There’s not enough developers in the world, so getting kids interesting in coding will help the future of innovation.”

At work, Jenna describes her job as: “helping consumers find what they need on our website…as simply and easily as possible.” She first discovered Magento Commerce in 2014, while shopping for a new eCommerce solution. When Jenna read a favorable Forrester review about Magento Commerce, she realized that the platform matched Yakima’s requirements: “Magento was scalable with growth, it was the right price point, and it was flexible.”

Jenna helped Yakima launch on Magento in 2015.

As part of the Magento community, Jenna loves connecting with eCommerce peers, and says she can’t wait for Imagine 2018. “Sometimes at work I feel like I’m speaking another language—most folks don’t have an understanding of the complexities of commerce technology. Meeting people who do what I do is moving. There’s so much to learn and talk about.”