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Easy made easier.

This incredibly easy-to-use camera slips right in your pocket, ready to capture the moment at a moment's notice. Get close to faraway subjects with 8x optical zoom, then snap gorgeous 16.1MP photos or record beautifully-detailed HD video. Your pictures will come out crisp and clear thanks to Optical SteadyShot™ image stabilization. For even more fun, enhance your images with built-in creative effects like Toy Camera and Pop Color. Or try Beauty Effects to adjust skin tones, remove blemishes and even whiten teeth—it's perfect for portraits.

Pixel power.

With a 16.1MP Super HAD™ CCD image sensor, capture high-resolution images with superb contrast and clarity down to the finest detail. More pixels means you can enlarge, zoom in and crop your pictures without jeopardizing quality. And with 8x optical zoom, you can zero in on distant details for crisp, clear close-ups—perfect for travel photos and sporting events.

Say goodbye to blur.

Don't let a not-so-steady hand prevent you from capturing the moment. Optical SteadyShot™ image stabilization with Active Mode compensates for camera shake by countering camera movements in both horizontal and vertical directions. Get sharp, blur-free footage and photos in otherwise unsteady situations, like shooting video while walking.

HD movie magic.

Shoot and share HD movies with ease (records in 29-minute segments). In 720p MP4 movie mode, you can record 1280 x 720 HD movies at 30 fps for high-quality clips perfect for viewing and editing on your Mac® or PC, or uploading to sites like Facebook® and YouTube™ (internet-connected computer required).

Effortless effects.

Let your imagination run free with a variety of fascinating in-camera effects. Retouch images with professional results with Beauty Effects—enhance skin tone, remove shine and blemishes, whiten teeth and more. If you like retro photographs, you'll love Toy Camera—it gives your pictures a charming lo-fi feel. Transform ordinary photos into colorful works of art with Pop Color, or make your focal point pop with Partial Color effect. It's quick and easy to apply effects, and the results are simply stunning.

Everything is illuminated.

Ever taken a photo of a friend in a dimly-lit room, and had the entire background come out as one blacked-out blur? Frustrating, yes—not to mention less than frame-worthy. The Cyber-shot W730 solves this dilemma with an advanced flash that works harder to light up the entire scene, not just the subjects closest to the camera. It's perfect for large group shots, helping to ensure that everyone comes out light, bright and beautiful.

Easy enough for everyone.

No need for pro photography skills here—if you want, this camera will do the heavy lifting for you. Its super-smart iAuto mode detects the scene, lighting, even faces, then automatically adjusts settings to optimize the shot. Get gorgeous results every time, and forget about fumbling with buttons and menus. All you have to do is click away and collect the compliments.

Features

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16.1 Megapixel Plus 8x Zoom

A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots. The 8x zoom Carl Zeiss® Vario Tessar lens helps you get much closer to your subjects.

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Optical SteadyShot™ image Stabilization with 2-way Active Mode

Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way Active Mode corrects for both vertical and horizontal motion.

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720p MP4 HD Movie Mode

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps.¹ Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac® computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTube™.

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Creative shooting with Picture and Beauty effects

Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes.
Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.

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Advanced Flash illuminates distant subjects

Advanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening.

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Intelligent Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.

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Sweep Panorama™ mode (up to 360°)

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

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Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

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Smile Shutter™ technology

Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Rated 5 out of 5 by Chuck887 Very Fabulous Camera
This camera is a superb value for the money. I have used bigger and smaller digital cameras and this is about the best all around for everyone. The 8:1 zoom is a very good range for 90% of pictures, 16 megapixels will let you take pictures which can be blown up to 16X20" with excellent results. It has many electronic features which are very handy. I have used many different sizes and types of digital cameras and can tell you that camera design is very important. This camera is very easy to use without having to lug around an instruction manual. I have a bigger, bridge-type super zoom digital camera that I use if I am going to be taking a lot of pictures. I keep this one with me, attached to my belt, every day and have used it a lot and never been disappointed. If you buy this camera you will not be disappointed.
June 13, 2014

Rated 1 out of 5 by DSCW730 Bad Camera, I owned dozens of great Sony Cameras
This camera takes very good photos when the setting is perfect but if you try to take a photo of something that goes from bright to shadowed the camera fails big time. You'll see a blue cloud in the photo. The best thing you can do is "cup the camera with your other hand" to reduce the blue cloud but if the flash is on, the blue cloud is even worse. Contacted Sony Support and they told me to reboot the camera. My understanding is that Sony build the camera with the lens too close to the opening. I guess previous Sony cameras, the lens was more recessed and never had these situation.
March 3, 2014

Rated 1 out of 5 by MissedMemories Worst Sony camera I ever bought.
I've had half a dozen Sony camera over the years and they have been good quality. I buy a camera and take care of it and expect it to last at least two years. I noticed immediately that there was a serious delay between when I pressed the button and when the shot was taken. Any action shot is out of the question because of this.
After 6 months the lens door stopped fully opening and covering half the image, I could just tap it and it would open.
After a year the telescoping lens started to act up and go in and out on it's own then it would tell me to turn the camera on and off.
Now the directional button has begun spinning and I need to manually align it if I want to review my pics.
I called tech support and they said it wasn't covered anymore.
Honestly if I wanted a camera that wouldn't last I would have spent less money.
I will probably buy another brand from now on.
February 4, 2014

Rated 2 out of 5 by GREYGHOST PROBLEM WITH CAMERA
CAMERA TAKES GREAT PICTURES. MY PROBLEM IS WITH THE CHARGING UNIT OR THE BATTERY. THE BATTERY DOESN'T HOLD A CHARGE VERY LONG. CHARGED THE BATTERY BEFORE I LEFT ON A SHORT TRIP - WENT TO USE THE CAMERA AND HAD A DEAD BATTERY. SONY HAS SOME ISSUES WITH THIS CAMERA ACCORDING TO A TECH AT SONY.
January 12, 2014

Rated 5 out of 5 by mwms10 Great camera
Received this camera as a holiday gift. Great pictures. Great examples of photos on Youtube. Enjoying camera!
https://www.youtube.com/watch?v=b31VLqMPPjQ
December 16, 2013

Rated 4 out of 5 by Johnny67 Good, not great.
I bout the camera about 3 weeks ago to take with me on holidays. It was really good but then this last week. It's been acting funny, like when I go to take a pic it tells me to wait and takes about a minute to reload, when I turn it off it takes about 30-50 seconds after I press the button to go off, when i zoom in it never zooms out the first try, and the screen turns white about 10-15 seconds at times. Like I will try to take a pic so I aim it to shoot and sometimes it shows the pic then I take it and it ends up being white. Other times it will be white when I aim it. Also some functions don't work. But it also does have some good things, like fast charging, amazing panorama, and clear vivid photos. But i find it funny how it starts acting like that after the 2 week warranty for the store expires!).
August 13, 2013

Rated 4 out of 5 by QWho Powerful and Easy
I bought the blue camera last week. Nice color - I wish I had a car this color, which is an indigo/violet shade.
I also purchased a soft case, a 32GB Sony SD card, and viewscreen protector film.
Camera is very easy to set up and use. With the USB cable, you can view/download images and video on any USB equipped device (computer, DVD/Blue-Ray player, game system, etc.). Image and video quality is terrific on my 50-inch LED TV.
Instruction manual has tiny print. Instructions are anemic. In-camera instructions are helpful. Viewscreen is impossible to see in direct sunlight (most LCDs are, though).
PlayMemories software was easy to download, once I could actually find the correct URL online (tiny print in manual was easy to misread). Software features a nice function that only downloads new images and video. I have professional editing software, so I haven't tried the PlayMemories editing tools.
Images are a bit noisy and soft at 100% magnification. Face/subject recognition is nice; slight delay while camera computes all the right settings for image/flash. Flash images tend to be warm (red cast) maybe due to redeye lamp feature.
All-in-all, a handy little sidekick that takes great pictures and video - much better than mobile devices/phonecams.
June 29, 2013

Rated 4 out of 5 by UglyKidJoe Can't beat the cost
I'm no expert but it is a terrific camera for recreational use. Was totally impressed with the quality of it for only @$100. This camera was the third of three that won't be getting returned. Only bad thing is it doesn't hold a charge as long as I'd like.Kudos to Sony!
August 29, 2013