With a 180% increase of applicants this year, the CITY Awards saw 35 beauty brands selected by a panel of industry experts, who casted their votes based on innovative products, packaging and advertising/marketing concepts from 2011. The finalists include:

Best Color Product

Jouer Cosmetics Sheer Bronzing Tint

IT Cosmetics Vitality Cheek Flush Powder Blush Stain

RMS Beauty Cream Eye Shadows

Best Skincare Facial Product

CellCeuticals InterActive Moisture Serum 2

Hydroxatone (Atlantic Coast Media Group) Anti-Aging BB Cream

Murad Rapid Age & Pigment Lightening Serum

Best Bath & Body Product

JA Cosmetics e.l.f. Lotion Wipes

MD Skincare Alpha Beta Glow Pad for Body

Naked Princess Love Lust Light Body & Boudoir Candle

Best Fragrance

Lux Beauty Group Holland Park Eau De Parfum

Spadaro Luxury Fragrances Noche Del Fuego

Best Hair Product

Aloxxi Colour Rich Treatment Masque

ColorMetrics TouchBack Plus

Oribe Apres Beach

Best Color/Cosmetics Packaging

IT Cosmetics Hello Lashes 5in1 Grip Mascara

Jouer Cosmetics Blushing Beauty

NYX Cosmetics Haute Jersey Leopard Couture

Best Skincare Packaging

World Wide Packaging/Murad Time Release Retinol Concentrate for Deep Wrinkles

HSS Sales/Hevia Skin Science

Vbeaute It Kit

Best Bath & Body Packaging

Dayna Decker Essence Wash & Lotion

Eos Hand Lotion

World Wide Packaging/Oscar de la Renta Tube

Best Fragrance Packaging

Crafting Beauty It's Me

Nicka K Cosmetics Absolute! Perfume Stick

Spadaro Luxury Fragrances Noche Del Fuego

Best Print Ad

CellCeuticals Unlock the Code to Visibly Younger Skin Ad Campaign

Eos Smooth Sphere Lip Balms

Iredale Mineral Cosmetics Awaken Your Beauty Campaign

Best Grassroots Marketing Campaign

Ecru Little Green Pediatrician Program

Skindinavia True Hollywood Makeup Campaign

Yes To Market Takeover in Denver

Members' Choice: Bath, Body & Hair

American International Woody's Just4Play Body Spray

Miss Smarty Pants BareEase & Cream

Swedish Skin Care Razor Burn Freedom for Women

Members' Choice: Color Cosmetics

Besame Cosmetics Crimson Rouge

Forsythe Cosmetic Group Magnetic Force

Iredale Mineral Cosmetics Chocoholicks Lip Color

Members' Choice: Skincare

Chella Anti-Fatigue Eye Mask

Jack Black DIY Power Peel Multi-Acid Resurfacing Pads

Temptu Base Smooth & Matte Primer

In addition to winning the CITY Award this year, winners also will take part in the first-ever CITY 2012 Beauty Trunk Show. This initiative will give the winners another platform to display their products at national retailers, including include Ron Robinson, Apothia, Beauty.com, C.O. Bigelow, Henri Bendel New York and Skins 6|2. The CITY Beauty Trunk Show will take place simultaneously at all retailers in late August.