Dispatches from the Field

Kerry Wolfe

The Time for Personalization is NOW!

For over a hundred years, going back to Henry Ford when he famously said, “Any customer can have a car painted any color that he wants so long as it is black.”, we have been “trained” to accept a mass-market economy. However, the rebellion has begun! And businesses that ignore it, do so at their peril.

Consumers are more and more coming to expect a customized, personalized customer experience.