Abstract

Abstract

The goal of this research was to produce the best alternative of business strategy for the company in cases to expanding business to Saudi Arabia’s market. Research methods that used are SWOT Analysis combined with PEST analysis. Then, the best business alternative obtained by using SWOT Matrix. Best alternative of business strategy formulated by data processing result of following matrix which generated best alternative strategy. The best alternative strategy for the company is to develop products that match the opportunities that exist through future integration by partnering with local companies.