Description

Description

This market research report includes volume and value sales data for domestic and imported beer for home (off-premise) and on-premise consumption. However, most discussion and analyses are centered on off-premise beer consumption and purchase behavior.

The report covers the following beer segments named by the Beverage Information & Insight Group in its 2015 Beer Handbook:

Super-premium and premium beer (such as Budweiser’s Black Crown or Leinenkugel’s, as well as “mass-craft” brands like Blue Moon and Shock Top)

Craft beer (such as Lagunitas, Boston Beer Co., and Sierra Nevada, which are also referred to as “true-craft”* in this report)

Popular beer (such as Budweiser, Busch, and Miller. Also referred to as regular domestic beer in this report)

Ice beer (such as Natural Ice or Icehouse)

Malt liquor

* “True-craft” beer refers to artisan-style beers, typically associated with small, independent local or regional brewers. Based on the definition developed by the Brewers Association, true-craft brands must meet specific criteria pertaining to annual production volume (less than 6 million barrels), ownership (less than 25% of the craft brewery is owned or controlled by an alcoholic beverage industry member that is not itself a craft brewer), and beer type/production (that is deemed traditional or innovative).

The styles and positioning characterized by true-craft beer also have been acquired and/or adopted by larger brewing corporations including Anheuser-Busch InBev and MillerCoors, which Mintel has included in this report, referred to as “mass-craft” beer.

Both true- and mass-craft brands contribute to the overall market size of this report. Where possible, Mintel discusses true-craft and mass-craft beer brands and products independently.

In addition to beer, there are data tables and analyses for the hard cider segment in this report. Non-alcoholic beer is also discussed to a small extent but sales figures aren’t tabulated on their own for this segment.

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Overview

What you need to know

Definition

Executive Summary

The issues

Volume sales of beer declined 2% from 2010-15

Figure 1: US dollar and volume sales of beer, at current prices, 2010-15

Light beer maintains largest share, but slipping

Figure 2: Share of US volume sales of beer, by segment, 2010 and 2015 (est)

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.