There is hope when everyone plays their part. Ayam Brand™, the 126-year-old canned healthy and convenient canned food favourite of Malaysians will be contributing 2% from the brand’s total sales in June 2018 from participatingretailers to Tabung Harapan Malaysia in support of Malaysia’s fiscal health.

The initiative encourages consumers to participate and contribute towards Tabung Harapan at no additional costs to them as the contribution will come from their regular purchase of Ayam Brand products.

“Ayam Brand™ is pleased to join other Malaysians in contributing to the publicly funded Tabung Harapan to support the on-going cause in supporting the nation’s financial situation while promoting patriotism among Malaysians. Tabung Harapan’s need is urgent, and the timing is perfect as Ramadan and Raya is the time for giving,” said Mr Nathan Deverre, Ayam Brand™ Malaysia’s Strategic Marketing Advisor.

Among the top-selling items for Ayam Brand during this season is their Coconut Milk, Sardines in Tomato Sauce, Tuna products, Pineapple Chunks and Sweet Corn. All Ayam Brand products are preservative-free and MSG-free, and certified Halal.

In Malaysia, the brand has been active in Corporate Social Responsibility initiatives and in donating during natural disasters such as floods and earthquakes for many decades.

“Ayam Brand has been a part of Malaysian life for 126 years. It is natural for us to step up when there is a need. We are happy to support Malaysia,” Nathan said in closing.