Our performance assessment software Maido measures and tracks changes in people’s level of engagement; in other words, degree of attention. The engagement measurement enables you to understand how good the performance of your service or content is to attract people’s attention and how to improve them effectively. Our solution is applicable in various industries, such as education, entertainment, and advertisement.

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Measure e-learners' engagement

e-Learning is the new normal for education. Yet, we do not know much about how e-learners respond to the online video lessons because e-learning providers cannot see the faces of their users. Measurement of e-learners’ engagement during a lesson enables providers to assess their content and improve it effectively to achieve better user satisfaction.

Measure student engagement in a classroom

Our solution is applicable in physical classrooms as well. Measuring engagement of an entire class and keeping records of it enable teachers to understand how good their performance is and what kind of teaching style is the best to attract their students’ attention.

Monitor online exam takers to prevent cheating

Our engagement solution can be used to monitor exam takers’ behavior during an online exam. As low level of engagement indicates a risk of misconduct, exam operators can take appropriate action promptly. The camera-based system can strengthen the validity of exam results and reduce the cost of exam operation by replacing human proctors.

Engagement-based automatic video controller

Engagement measurement enables you to control a video player with very simple gestures: looking away from the screen to pause a video and looking back at the screen to resume it. This would make it easier to, for example, cook. If you are a person who cooks while watching a recipe video, you don’t need be bothered to press the pause button every time you cut vegetables any more.

Assess the performance of your digital signage

How many people paid attention to a digital signage matters a lot to advertisers. Our engagement solution can tell you how many people looked at a signage for how long. This data helps advertises understand the effectiveness of their advertisement. And by comparing multiple locations, you can figure out where is the best to place the ads.

Measure TV audience’s engagement

Our engagement solution can enhance the validity of TV audience rating. It can tell you not only whether the TV is on or not but also whether people are actually watching the program, how many people in a family are watching, and which part of the program interests them the most. These data enable creators and advertisers to improve their content and to design better ads.

Monitor the elderly without infringing their privacy

Our engagement solution will be able to monitor health conditions of elderly people living alone without infringing their privacy. In emergency, the system sends alerts or messages to their family. It can also be used to prevent the elderly from wandering at night.

Steve Capps

Technical Advisor of this project and one of the designers of the original Macintosh Apple computer. Currently working at Silicon Valley start-up PayNearMe, focusing on online payment systems.

Catalin Voss

FounderMA in Artificial Intelligence

Born in Germany. At the age of 12, taught himself iOS app development, releasing apps on iTunes Store. Entered Stanford University at the age of 17. Founded Sension at a Stanford startup accelerator StartX.

Tom Sayer

Co-FounderMBA

Born in the UK. Graduated from the University of Cambridge with first class honors in Math and Psychology. Worked as an intelligence officer in the British Army for 6 years. Awarded a MBA from Stanford University (2014).

Nick Haber

CSOPhD (Mathematics)

Awarded a PhD in Mathmatics from Stanford University. Led the development of Sension technology. Currently leading a project with Voss at Stanford’s School of Medicine to develop emotion recognition technology for autism therapy

Sension, established in 2012 with support from a Stanford startup accelerator, is a visual interface company seeking to revolutionize the way we learn. Catalin Voss and his team and Stanford affiliates developed a facial recognition software that works with a simple webcam. In summer 2013, Sension was admitted to the prestigious Summer@Highland program, a collegiate startup accelerator sponsored by Highland Capital Partners. An $18,000 grant allowed Voss and his cofounder, to develop on the application for online education. Gaia System Solutions invested in Sension in 2015 and became Sension’s strategic partner in the Asian market.