Some of the designers who made it happen

Great experience from start to finish. Very helpful, and happy to meet my demands / requests. Very happy to recommend to anyone....

- dannyq

Winner
- bigvee

Awesome job! Thanks!

- ben.geisinger

How AFD started their banner ad journey

Company name

AirFiltersDelivered.com

Overview

Air Filters from AirFiltersDelivered.com

With over 20,000 raving customers, Air Filters Delivered is the fastest growing internet division of a 30 year old National air filter manufacturer. At Air Filters Delivered, we offer a full line of Eco-Aire residential and commercial air filters and accessories in standard and hard-to-find custom sizes. Eco-Aire filters come in a variety of sizes and are available in 1", 2", 3", 4", 5" and 6" depths. In addition, Eco-Aire filters can be custom made to your exact size. Eco-Aire filters are comparable to the same-sized 3M Filtrete, Accumulair, American Air, Flanders Precisionaire and Naturalaire air filters at a fraction of the cost without losing any quality. If your size isn't listed, simply fill out our easy to use custom air filter ordering form to get an automatic price quote. Best of all, we at Air Filters Delivered offer free FedEx shipping on all standard sized orders $40 and over. Not to mention bulk pricing discounts and custom quotes as well as an industry leading low price guarantee.

Tell us a bit about who you are and the people you reach

Broad. We have and want customers from all walks of life. However, they will be over 21 and will need to care about maintenance of their home, office, apartment, condo, etc. They also usually care about their indoor air quality.

Requirements

We are looking for banner ad concepts for Air Filters Delivered. We need four sizes, and will award $100 for each unique look. Static images or animated. The final four concepts will need to be delivered as layered PSDs and JPG files for the following four ad sizes:

160x600
728x90
300x250
468x60

Air Filters Delivered is looking to increase traffic to its site using banner advertisements on affiliate webpages.

General guidelines are as follows:

1. The creative should be optimized for click thru rates. While we appreciate targeted ads, we are more interested in driving traffic to the site rather than brand name awareness.
2. We like high res close up imagery and think customers do as well. Something that pops off the screen and drives attention.
3. A standard offer we use is 5% off MERV 8 filters. We offer free shipping which can be used in the ads if desired.
4. We sell eco-aire air filters and have a focus on “green”. To compliment this, we plant a tree for every order we take, off-setting 49 lbs of carbon per year. Maybe this can be incorporated.
5. You can pull images or wording off of our website at airfiltersdelivered.com
6. Something we have been playing with is the slogan, "Feeling Dirty? It's Time To Change Your Air Filter." It would be interesting to see what kind of imagery is used with this slogan.