The news comes in the same week that Hull secured the services of Nikica Jelavic for what's believed to be a club-record fee of £6.5 million plus add-ons, per Sky Sports.

The signings are a clear statement of intent from Steve Bruce, who is taking little time in adding extra firepower to his ranks this January.

Michael Regan/Getty Images

Long had less than 18 months remaining on his deal at the Hawthorns, and it seems the Baggies conceded defeat in their bid to keep the striker, having failed to settle upon new terms.

West Brom sporting director Richard Garlick spoke of the club's attempts to tie Long down with a new deal, per BBC Sport:

Despite our best endeavours, Shane has declined to sign a new contract. We began talking to Shane about a new contract last Spring and, during the ongoing negotiations, we made two offers which would have significantly increased his salary.

Those endeavours ultimately came to nought, with the report also saying that Long's price could rise to £7 million.

It shows significant investment from owner Assem Allam, who had previously plumped for the signature of Tom Huddlestone for £5 million over the summer, a then-record fee for the club.

Ian Walton/Getty Images

With Long among his ranks, manager Bruce boasts an attacking lineup that looks capable of securing Premier League survival at least.

According to Transfermarkt, Long has scored just three goals in 11 starts this term, with the 26-year-old in and out of the West Brom starting XI.

However, WhoScored.com shows just how accurate the Irishman has been as a Baggie:

Shane Long: Scored 19 goals from 111 shots in his 81 Premier League appearances for West Brom #WBA#HCAFC