Opt Outside: HIT THE TRAILS INSTEAD OF SALES ON BLACK FRIDAY

Black Friday, the day after Thanksgiving, is regarded as the biggest shopping day of the year. Stores open early, offering sales to crowds of shoppers, and close late at night. Tahoe Trail Bar, in concert with REI’s Opt Outside movement, is encouraging northern Nevadans to trek trails instead of sales this Black Friday by placing free bars at local trailheads. The trailheads include Mt. Rose Summit Trailhead, Van Sickle Trailhead, Thomas Creek Trailhead and Hunter Creek Trailhead. Click here to see a map of the locations of the according trailheads.

“Instead of fighting crowds at the malls, get outside and experience the power of a trail this Black Friday,” remarked Wes King, owner of Tahoe Trail Bar.

Born in a coffee shop on the shores of Lake Tahoe in 1995, Tahoe Trail Bar brings the best of nature into a satisfying and fulfilling energy bar. Crafted using all-natural, vegan and gluten free ingredients, Tahoe Trail Bar offers three great flavors – peanut butter chocolate, mango coconut and dark chocolate cherry. Owner Wes King and the Tahoe Trail Bar ambassadors believe so strongly in preserving the natural playground that they call home that they are a member of 1% for the Planet and give a percentage of their sales to organizations that help preserve the Tahoe Basin.