I was their first customer! Pretzel was DELICIOUS, I just had the plain one, but they have some inventive flavors, and they are indeed selling tastycakes and coffee. It's pretty toasty because they're making the pretzels right there, but other than that, it's a great new addition to the neighborhood.

This is just weird. Feels like some used car lot public access cable ad. Are they getting desperate? I mean the folks there are nice and all, but it must be hard making a living off pretzels on a side street.

According to a sign on the door a couple of months ago, they are no longer open for retail business except for Saturdays and Sundays. You've got to purchase online or go to one of the places that sells them if you want one during the week. According to the sign they were going to focus on the wholesale and online business.

Yeah, I think they could also do well in a market setting like Smorgasburg or Berg'n. A standalone shop for a single type of snack will have a hard time attracting enough customers to cover the cost of maintaining a commercial space. Pretzels just don't have the same allure of ice cream, donuts, bagels, etc. (even those don't always succeed). If they had a little central kitchen somewhere and distributed to bars, coffee shops, and worked some food and farmer's markets, maybe the combined revenue would be fine. Or perhaps a sandwich/coffee shop highlighting their pretzels and using pretzel buns for sandwiches, and serving a wider variety of items would be attract more people.

My number 1 vote (not that they've asked for suggestions, ha) would be to distribute to bars, but I don't know the legality of serving food not made on premises or what permits are needed. There are many bars that don't serve food and Pretzels would be a huge hit, especially if they were the only option. Crown Inn, Union Street Pub, Washington Commons...I'd never go out of my way to buy pretzels, but would definitely have one at a bar.