blog branding

Have you become wrapped up in the personal branding quest? Between social media consultants, life coaches, marketing experts, and other blogging gurus; creating your own personal brand can sound like a complicated exercise.

Among other things, you’ll need to discover what really matters to you and your target audience, where you provide unique value, and how you want to be perceived.

While the process of putting together your total personal brand “package” sounds daunting, it’s far easier to communicate to the world than you think. It’s not as if you’re creating a product from scratch. You already exist!

One of the things that all your consultants might forget to tell you is that the real you is what matters most in building credibility. As soon as you start trying to market an artificial personal brand, people will see right through it and you’ll lose the trust you were striving for in the first place. And we’re not just talking about bloggers here. These principles apply to everyone.