Latest Trend: Icelandic

By Jacob Corner, Junior Digital Editor | Sept 2016

Forget the big beards, chunky knits and snow boots the name implies: this trend is the peak of ice cool minimalism. The Icelandic trend draws influence from the pared-back design and tonal palette of Northern Europe, creating a crisp transitional look that works anywhere.

Icelandic is the sharply dressed, work-ready version of Malmö. Taking that trend’s slouchy fabrics and setting them against sharply tailored pieces cut from technical materials gives this look the ideal blend of style and comfort.

Part bomber, part puffa, the padded bomber is a key transitional piece this season. If you’re looking to introduce part of the trend to your look but don’t want to go full in, this is the collection’s key piece and it’s versatile enough to work with classic streetwear.

In Focus: Icelandic

Watch as two of our designers, Stephanie and Jack, talk you through the origins of the Icelandic trend and pick out their key pieces.