CEA Reports Continued Growth in Wireless, Multi-Room Audio System Sales

Nearly one in five (16 percent) consumers owns a portable wireless
speaker, according to research released today by the Consumer
Electronics Association (CEA)®. The study, Consumer
Perspectives on Wireless Multi-Room and Portable Audio Solutions,
explores the satisfaction levels among current owners of wireless
multi-room audio (MRA) and portable audio solutions; which features are
most important to consumers; and the future purchase intent for
non-owners.

Currently, one in ten consumers own a wireless MRA product, but nearly
half of non-owners (44 percent) indicate interest in owning one.
Portable wireless speakers, such as Bluetooth speakers, are also poised
for growth, as 28 percent of consumers plan to purchase a related
product in the next two years.

Overall, nearly all owners of both wireless MRA products and portable
wireless speakers report that they are happy with their products.
Additionally, 91 percent of wireless MRA product owners and 85 percent
of portable wireless speaker owners would recommend their products to
someone else.

Other key findings of the study include:

General electronics stores are by far the most common purchasing
source for both wireless MRA products (43 percent) and portable
wireless speakers (37 percent);

Consumers rely heavily on word of mouth and hands-on experience when
researching and buying these products. -Friends, family and co-workers
are the most important sources of information for wireless MRA
products (40 percent) and portable wireless speakers (38 percent);

Primary listening locations for wireless audio solutions are the
living/family room (47 percent) and bedroom (28 percent), but a
quarter (25 percent) of consumers say their primary listening area is
a different room in the home.

Consumer Perspectives on Wireless Multi-Room and Portable Audio
Solutions (April 2014)is based on a quantitative study
administered via Internet Web form to an online national sample of 2,000
U.S. adults in January 2014. The report was designed and formulated by CEA
Market Research, the most comprehensive source of sales data,
forecasts, consumer research and historical trends for the consumer
electronics industry. Please cite any information to the Consumer
Electronics Association (CEA)®. The complete report is
available free to CEA member companies at members.CE.org,
while non-members may purchase the report at store.CE.org.

About CEA:

The Consumer Electronics Association (CEA) is the technology trade
association representing the $208 billion U.S. consumer electronics
industry. More than 2,000 companies enjoy the benefits of CEA
membership, including legislative advocacy, market research, technical
training and education, industry promotion, standards development and
the fostering of business and strategic relationships. CEA also owns and
produces the International CES – The Global Stage for Innovation. All
profits from CES are reinvested into CEA’s industry services. Find CEA
online at www.CE.org,
www.DeclareInnovation.com
and through social
media.

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