DURHAM — As retailers continue to encourage residents to spend their hard-earned dollars locally this holiday season, a “Cash Mob” will take place this Saturday to draw shoppers into the stores of merchants in the downtown core.

The first Durham Cash Mob will be held between 9 a.m. and 1 p.m. to promote the idea that “what’s spent in Durham stays in Durham.”

On Black Friday, Durham also participated in Seacoast Local’s “Plaid Friday” effort to shop local this holiday season.

The campaign has gained popularity with the use of social media sites such as Twitter and Facebook, where local shoppers have become increasingly intrigued with the idea.

The Cash Mob is sponsored by Idea Greenhouse and Main Street Mailing & Copy. Organized by Durham citizens partnered with UNH Net Impact, the effort is also endorsed by the Town of Durham’s Economic Development Committee and the Durham Business Association.