Fashion's phantom and masculinity's mystery : the posters of PKZ

Analyzes imagery of posters produced for the Swiss menswear store PKZ (Burger-Kehl and Company) 1910s-1980s. Concentrates on examples from the 1920s and 1930s where the body is absent, leaving the spectator in direct confrontation with the clothing as a metaphor for man and as an allegorical mirror for the advertising witness. ;