Comcast Purchase of NBCUniversal Looks Shrewd

Though the cable operator is paying $16.7 billion to gain full control of NBCU, the price is hardly expensive.

Cable operator Comcast (ticker: CMCSA) announced late Tuesday that it would pay $16.7 billion to buy General Electric's (GE) 49% stake in NBCUniversal, gaining full ownership of the television and film giant.