In This Article:

Click To Call

In This Article:

Overview

Click to Call actions enable Salsa Engage campaign managers to connect grassroots supporters to their specific legislators via telephone, while providing them with scripts and talking points relevant to their organization’s agenda, and to record data to identify and interact with their most passionate supporters.

You can configure a Click to Call action to target the right people with the right messaging. You can...

Support multiple target sets with specific messaging for each, for example, separate call campaigns to congressmen in the same chamber of Congress depending on how they vote on a particular issue.

Enable supporters to easily share the action, using the built-in social promotion tools, encouraging their friends and family to participate.

Combined Click To Call actions with other channels as a fallback (for example, email and Twitter), in case a line is busy or a voicemail box is full.

Each supporter action costs $0.15. Salsa bills you that total completed supporter action cost in each monthly invoice where there is activity. Each activity can have a budget cap so you can budget costs for each activity and cap spending at up to $9,999,999.

If you haven't yet set up at least one Click to Call Caller ID, you'll have to do that first. Click here for directions covering setting up a Click To Call Caller ID.

Whom You Can Call

Federal Targets - Connect supporters to the DC offices of their Federal Senators and House Representatives, based on supporter ZIP Code. Skip the switchboard and dial their direct DC office line.

State Targets - Connect supporters to their state legislators directly, based on their ZIP Code and street address.

Local Targets - Fine-tuned targeting to the legislators in a particular city or municipality.

Supporter Experience

Enter Information - Supporters enter their Name, Phone Number, and Address information. The supporter data is captured at this point, so campaign managers can follow up even if the supporter does not complete the action.

Targets and Call Script - Supporters will see a listing of their legislators and the call script of talking points to use on the calls. When they’re ready, the supporter clicks Connect Me Now to begin calling.

Calling - The system will call the supporter at their phone number and play the recorded introduction. When the supporter presses 1, the system will then play the Target Set Introduction (if you have configured one) and call the first legislator in the target set.

Call Complete - The system logs the result of the call: human answer, busy, or failed (wrong number). The supporter presses 1 on their phone to move to the next target. A supporter can skip a call by pressing * to move on to the next one.

All Calls Complete - At the end of the series, the supporter will hear the Thank You recording, thanking them for participating in the action or any message the campaign manager created. When all of the calls are completed, the supporter’s browser will move them to the next communication channel in the targeted action (email or Twitter) if there is one.

Analytics

Campaign managers will see comprehensive results of their Click to Call action’s performance over time, including the following: The number of supporters who made calls, the total number of calls made, the average call duration, a breakdown of the results of each call (e.g. human answer or busy), and more. Click here for more info about analytics.

In addition to the results dashboard metrics, all of the specific details of the action can be exported as CSV files, by supporter and by target.