Golfer Rory McIlroy Endorsing Bose

Bose announced this week that golf superstar Rory McIlroy has signed on as a Global Brand Ambassador. The golfer will serve as an ambassador for Bose’s headphones, portable speakers, home and automotive systems.

The golfer signed on after visiting Bose’s R&D facility in Massachusetts.

“I’ve always chosen Bose because I’ve always wanted the best sound quality I could get,” McIlroy said as part of the announcement . “Bose products are different. And Bose is different. They work hard at their innovations, they aren’t conventional, and they’re committed to doing things that haven’t been done before, just like I am.”