Elaine Turner poses with New York fashion Elena Vurmir of A New York Love Affair and Alexandra Dieck of Lexicon of Style.
Photo courtesy of Elaine Turner

Pretty in purple: A stylish guest at Elaine Turner New York store.
Photo courtesy of Elaine Turner

NEW YORK — Since opening her Madison Avenue boutique last year, Elaine Turner has had a lot of reasons to celebrate. The Houston accessories queen has targeted Mercedes-Benz Fashion Week for the opportunity to tout the brand to New Yorkers and target the fashion crowd coming in from Texas and other parts of the country.

This time around, Turner decided to double her fun.

The night before fashion week began, she co-hosted a cocktail party to showcase her spring collection and preview the Lyssé line of body slimming apparel and workout wear. Lyssé president Juliana Prather was also on hand to greet shoppers.

The next night, Turner welcomed fashion writers and New York socialites to a cocktail party, with 20 percent of the evening's sales donated to Tusk USA, a non-profit organization that funds conservation, community development and environmental education programs across Africa. On hand were Tusk board members Wendy Breck and Griff Fairbairn, as well as executive director Ellen O'Connell, who told the crowd that Prince William of Great Britain serves as patron of the international organization.