Ayer realized that he now had to protect his daughters from the very same players that he had been for most of his life. Ayer began to give free advice to many of his female friends with astonishing results. Ayer was convinced by one of his best girlfriends that he should write a book to tell the truth as opposed to most popular books on men who sugar coat the truth or just mislead women in to thinking that men think like women do. .

He also delves into the personal lives of his subjects, who range from ayatollahs and grand imams to simple farmers and women living in veiled seclusion; their relationship with this holy book reveals a complex, beautiful and often contradictory guide for humanity..