Role Models Tell Girls That STEM’s for Them in New Campaign

A public service ad campaign called "She Can STEM" aims to encourage girls ages 11 to 15 to get involved in science, technology, engineering, and math (STEM) by showing them women who are succeeding in those fields.

Credit: The Ad Council

A recently-launched public service ad campaign, called "She Can STEM," aims to encourage girls ages 11 to 15 to get involved in science, technology, engineering, and math (STEM).

The campaign was assembled by the Advertising Council in collaboration with General Electric, Google, IBM, Microsoft, and Verizon. Each company identified a female employee in a STEM field to be featured in the campaign, alongside women who work at Boeing and the Adler Planetarium in Chicago.

The campaign features videos in which the seven women discuss with girls what they do professionally and describe opportunities in their fields.

Said Lisa Sherman, president and chief executive of the Ad Council, “If we want women at the forefront of the next generation of STEM leaders, we must show young girls that it is possible.”