Falk, Susan. "Spreading more than just manure: public scrutiny of manure management practices is forcing producers to become proactive in spreading positive messages about what they do.(Marketing To Livestock And Dairy Producers)." Agri Marketing. 2003. HighBeam Research. (February 17, 2018). https://www.highbeam.com/doc/1G1-107120161.html

Falk, Susan. "Spreading more than just manure: public scrutiny of manure management practices is forcing producers to become proactive in spreading positive messages about what they do.(Marketing To Livestock And Dairy Producers)." Agri Marketing. Henderson Communications, LLC. 2003. Retrieved February 17, 2018 from HighBeam Research: https://www.highbeam.com/doc/1G1-107120161.html

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Spreading more than just manure: public scrutiny of manure management practices is forcing producers to become proactive in spreading positive messages about what they do.(Marketing To Livestock And Dairy Producers)

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You might say the livestock industry is under attack. Public concerns about the environment have escalated in recent years, and farming practices are being endlessly scrutinized. In the area of manure management, many feel that livestock operations pose a threat to the environment, particularly that they will contaminate both ground and surface water. Perceptions such as these threaten to place unnecessary restrictions on livestock production, something the industry is currently forced to confront.

"I think we in the livestock industry have sat idly by for too long and have allowed public perception of our farming practices to be driven by myths and misinformation," says Dave Roper, president of the National Pork Producers Council. "Manure is a safe, renewable, natural resource--not the toxic, dangerous substance so many in the public believe it to be. We really haven't done a good job of educating the consumer about this, about what we do and how we use manure."

Livestock producers and owners adhere to new and existing regulations to ensure the safe handling of manure, but Roper says the public is simply not aware of this. "For years we've asked farmers to use best management practices. We implemented the OFAER (On-Farm Assistance Environmental Review) program that assures compliance to rules and regulations surrounding farming practices through the use of a third-party auditor. …

Agriculture is under more scrutiny than ever before. A debate that was once focused on pesticide use has now extended to odor issues, animal welfare, manure management, mineral fertilizers, biotechnology and virtually every other aspect of food and fiber production. Some agricultural companies are…