January 18, 2017

CDP Industry to Reach $1 Billion in 2019

Sure, we’re biased but that doesn't make us wrong. Our latest report found 27 CDP vendors with just over $300 million revenue in 2016. They're growing at better than 50% annually, which would lead to $1 billion in revenue for 2019. Download the full report for a vendor list, funding, client count, and other details.

Not willing to take our word that data access is a growing industry? My feelings are hurt but it will pass. Here’s a bit more evidence: marketing automation consultants Sojourn Solutions have just announced an application to extract data from Oracle Eloqua. It “eliminates manual workarounds and tedious exports”, which sure sounds like a good idea. The point being, there’s a widely-felt need to pull data out of operational systems and make it available to other systems. You know, like a CDP does.

Still not convinced? Process this: zeotap extracts data from telecom systems and makes it available for ad targeting. Business is good enough to justify a €12 million Series B. And, the company is expanding to gather data from other industries including security and navigation services. Case closed.

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.