Why eat THIS?

I mean...just look at it.THIS is a game-changer.

I mean...just look at it.THIS is agame-changer.

BUT ALSO...

Water consumption of meats in litres per kg of meat.

CO2 emissions from meats in kg of CO2

OH AND ALSO...

IRON & B12

Our food’s fortified with iron & B12.

HIGH IN PROTEIN

All of our food is high in protein, so you can win arm-wrestles or bulge out of your jumper. THIS packs more protein than: lentils, tofu, seitan, tempeh, most actual cuts of meat, pretty much all vegetables.

LONG-LASTING

THIS has a longer shelf-life than meat to help reduce food waste.

NO NITRATES

THIS ‘ISN’T BACON’ contains no nitrates (nitrates are in pork-based bacon and can cause cancer). Rank.

NO ANTIBIOTICS

We don’t use antibiotics to keep our chickens healthy, because we don’t need chickens.

GOOD FOR THE PLANET

Most of our packaging uses 90% less plastic.

IS THAT SUFFICIENT?

I’ve been typing website copy for hours and I want to go home and eat pasta.

FAQs

So although you can find fuller (how is that a word?!) ingredients lists on our product pages, THIS is predominately made from soy bean protein, water and pea protein. Each product has other ingredients, but those are the main ones that both make up the majority of each product, and are present in all of our food at the moment.

So the main reason why our food is really meaty, is that we took AGES (around 1.5 years) to develop it, and it was really really really hard. We have tasted over 2,000 iterations across our 8 launch products – it’s been a long old road.

In terms of texture, we take plant-based ingredients and introduce heat, pressure and water. By dialling in our recipes and our cooking techniques, we’re able to produce food with a fibrous texture – just like meat.

When it comes to taste, that’s a case of breaking down exactly what it is that makes chicken or bacon smell and taste like chicken and bacon. Once you identify the constituent parts of those tastes and smells, you can try to recreate them using a lot of clever people with clever solutions that don’t involve any animals!

No. Soybean is a healthy legume. They’re high in essential nutrients and minerals, and offer up relatively complete amino acids. Over the years, there has been some talk of how ‘isoflavones’ or ‘phytoestrogens’ in soy can detrimentally affect our hormone levels. But the current consensus within the scientific and nutritional communities, is that conversely – isoflavones found in soy are thousands of times weaker than oestrogen, and can actually help reduce the incidence of certain cancers. Additionally, soy does not lower your testosterone levels.

THIS is for everyone. We don’t discriminate. But if you’re a carnivore looking to cut down, vegetarian or vegan who longs for the taste and texture of meat without the environmental impact, or even just looking for a food that’s healthy with a protein and iron kick, THIS is for you.

Where you see “ready to eat” on our packaging, feel free to gorge straight away. For the rest of our products, follow the instructions on the packaging, a quick pan fry for the chicken and bacon, and a blast in the oven for the goujons.

Technically not…but many of our products do not contain gluten (minus the goujons). At the moment they’re produced in a factory that handles ingredients that do contain gluten so we can’t officially say we are gluten-free.

The Isn’t Bacon rashers don’t and there’s a tiny amount in all the Isn’t Chicken products . But, because all products are made in an environment that also handles alliums (onion/garlic), we can’t say they’re allium-free.

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