Seeking to change the way people listen to dance music, UK startup PUMP Audio has launched an crowdfunding campaign on Seedrs to raise £100,000 for its “club sound specific” headphones.

Pump Audio reported that while other brands are seeking to produce what is called “flat frequency response,” the company is looking to create a new headphones that are more “club worthy,” which will give users a different listening experience.

“As far as we know most of the World’s leading headphone manufacturers (with one notable exception) make headphones with a “flat frequency response”, meaning that they reproduce slavishly the sound that’s fed in to them, giving every frequency exactly the same priority. That can be great for certain genres of music, such as Classical and Rock. But for other genres such as Dance Music, the music sounds much better when listened to with a ‘richer’ or ‘warmer’ sound signature. Headphones that have a flat frequency response can sound just that: flat.”

Features of the headphones include:

Aluminium construction: Weighing under 15g

In-line microphone: Compatible with iPhone, Android, and Windows

5 earbud sizes: For small or regular/large ear canals. The sizes have been tuned for maximum bass

While conducting an Beats Tour vs. PUMP survey on 50 testers, the company revealed:

13 said they preferred Beats Tour

37 said that they preferred PUMP

Sharing his thoughts about the Seedrs initiative, founder of PUMP, Adam Blair, stated:

“I think it’s wonderful how crowdfunding is revolutionising the way that businesses with real potential are funded. It’s meant that we’ve been able to invite the people who really believe in us – our founding Customers – to invest in the business and potentially reap the rewards of investing at such an early stage, rather than venture capitalists, as has been the way historically.”

Since its launch, the campaign has secured over half of its initial goal.

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