When it comes to social media, there’s no shortage of metrics that you can monitor to determine whether or not your efforts are successful. It’s easy to get buried in the maze of data trying to make heads or tails of it all. Stare at it too long and you’re liable to bang your head against your desk a few times.

Or run for political office.

But in the midst of all that data, there are three metrics that you may not be paying (enough) attention to:

1. ReputationSocial media has always been a great place to connect with your customers and provide customer service. However, it’s becoming increasingly important to monitor social media for positive and negative brand mentions. The last thing you want is your brand being drug through the mud on social media, but you also really want to find positive brand mentions and connect with your brand ambassadors.

Tracking the positive, neutral and negative mentions of your brand can help you gauge the connection consumers have with your brand. Are they ready to throw you to [...]