Viewing Articles About Social Media

To get the ROI on whatever you’re doing with a partner – social media or otherwise, you need a shared set of goals and expectations. Once you have those – you need to do your part. This is YOUR part to make sure that your agency is successful.

Let me just start by saying, HubSpot’s social media tools breathe life into my soul. Yeah, I’m not kidding. For someone who manages social media strategies for a few companies, I can tell you…it is a game-changer.

When you think of social media advertising for your manufacturing, construction, or B2B company, you probably think of Facebook or LinkedIn. What about YouTube? Many neglect it because they think their ideal buyers aren’t there. Isn’t it all just a bunch of makeup tutorials?

As you prep for 2017 marketing activities, you need to keep one eye on your current metrics and one eye on the future. How will inbound tactics change in the next year and beyond? Here’s what HubSpot’s just-released 2016 State of Inbound survey revealed.

We just updated our wildly popular Sensible Social Media Checklist for 2016! Social media platforms are constantly innovating, so we’ve updated our checklist to reflect all the latest and greatest features of the most popular social media channels. And we’ve added new social media platforms that are fresh on the scene.

Did you know that when you post on social media is just as important as what you post, and where? Like rush hour, your followers are on social media at peak times during the day. Unlike rush hour, you want to hit them when they’re most likely to run into your posts. Turns out, different platforms have different ideal times. …

Pinterest enjoys upwards of 73 million users, and while the majority are consumers looking for crafting and recipe ideas, there’s also an established base of business users. If you’re not taking advantage of their presence, you’re missing out on a tremendous opportunity.

At The Whole Brain Group, the first order of business every week is our Operations Meeting. And the first order of business at our Operations Meeting is to watch a video. Fake movie trailers. Bad Lip Reading. A Weird Al video. Anything that makes us laugh. It’s our ritual for starting the week off right. Here’s last week’s video.

If you’ve been paying any attention at all to Twitter, you’ve noticed a ton of new features and updates in the past year. Many of these features pose terrific marketing opportunities for your business. Lost in the swirling sea of Twitter features? Don’t know what’s out there or where to begin? No worries — we’ve compiled the best marketing advice …

You know your business needs to be using social media for marketing, but actually doing it—and doing it effectively—is an entirely different matter. What are the top things you should do? What are the top things you definitely SHOULDN’T do?

Blogging is like the Matrix, and grammar is like physics. Within the Matrix, you can break certain rules—if you know how to play the game. But it can be a deadly game if you don’t know what you’re doing. Okay, well, maybe the metaphor breaks down a little bit here. But the point is, if you don’t know what you’re …