The affairs, business and property of the company are now being managed by joint administrators Matthew James Cowlishaw and Christopher James Farrington of Deloitte.

— Later update: Paul McCaffrey, the now former deputy manager at Sony Centre Lincoln, said: “The truth is that Sony UK couldn’t afford to help us out with decent prices this year, our Lincoln branch was actually doing fantastic and had a great sales team working there.

“If Sony had helped us, we would easily still be open, but unfortunately more and more people turn to Amazon or previously play.com, then get upset that their local shops close.

“However, on behalf of our team, we would like to thank all of our customers that have shopped with us and wish them all well in the future,” he added.

David Cameron needs to look at the impact that super cheap goods and companies like amazon are having on our British high streets, jessops are a major player in our economy too, we have already lost comet, Jacobs photo and Argos is going online, that's too many unemployed people for the government to just sit and ignore

So what do you suggest, stop the sale of "cheap" goods? At the end of the day it's us, the consumer who should benefit from the cheap prices...why should the government stop them? You'll only moan if prices went up. Maybe companies should take a leaf out of Amazons book and compete with them. Matching on-line prices isn't hard..PC World/Currys do it and it works good for them.

So you expect people to throw away money to keep these stores open? When i was looking to buy a tv it was £2000 in the sony shop. I saw it online for £1500 took the ad into the store and they would not lower their price at all.

Elliott Stocks - Dixons (who own PC World/Currys) have been consistently losing money. In their last 6 months results published in Nov 2012 they lost £22.2 million pre-tax, so maybe matching on-line pricing is hard. If you're happy to order on-line without seeing a product first then carry on. Just be aware that all the shops where you can currently see the product first, and whose staff you can get advice from are not going to be there much longer unless they get the support. Showrooms, display stock and trained staff are all costs that have to be factored into the price you pay.