But what's the point? What's in it for us, as users? We offer below three models of value that we suspect will be found in the Real Time Web. They are the concepts that underly the vision described above at the top of this post. Those concepts are Ambiance, Automation and Emergence. This is just an initial exploration of ideas, reality will undoubtedly be more complicated shortly. We welcome your participation in thinking about this part of the fast-approaching future of the web.

Note** Would be interesting for school districts to analyze their percentage of boomers (older and younger) and corresponds their technology training to these new demographics/usage.
A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What's more, the percentage of those participating is on the rise.

balk at the technology because they have no desire to share their knowledge for the benefit of the organization. These individuals tend to equate their knowledge with job security; therefore, they feel nervous about sharing out of fear that they wouldn't be needed any more.

My personal experience has been that most people don't care what tool they are using, just as long as its easy, or easier then the way they had to do it before if that makes sense. And that most people don't want to change the way that they're doing things currently, even if its obviously easier, because currently = comfortable and change = scary.

Though this article is written for the business sector, there are many great parallels with how we experience social media's acceptance in the educational realm. The suggestions that are given are readily applied to our setting, as well.
In the enterprise, many employees think blogs are merely websites on which people talk about their cat or their latest meal. Many don't know the differences between and advantages of such tools as message boards, blogs, and wikis. They have heard of these terms in passing, but the demands of their day-to-day jobs have prevented them from recognizing the distinct benefits of each tool.
Solution: It is useless to advocate for social media tools in a vacuum. Unless you're describing a solution to a practical problem, busy workers will not respond to buzzwords like "wiki," "blog," and "community." Your client usually has about a 30-second attention span in which you can sell a social media tool.
An aide in my arsenal has been the excellent videos by Lee Lefever at Common Craft. Lee visually explains social media concepts "In Plain English." Common Craft videos quickly explain complex and sometimes unfamiliar technologies in a few minutes, sans the buzzwords, hype, and sensationalism.
Problem: Cynical Clients Who Don't Want to Share Information
Unfortunately, some potential SharePoint users balk at the technology because they have no desire to share their knowledge for the benefit of the organization. These individuals tend to equate their knowledge with job security; therefore, they feel nervous about sharing out of fear that they wouldn't be needed any more.

The Social Media Classroom (SMC) is a new project started by Howard Rheingold which offers an open-source Drupal-based web service to teachers and students for the purpose of introducing social media into the classroom. The service includes tools like forums, blogs, wikis, chat, social bookmarking, RSS, microblogging, widgets, video conferencing, and more.

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