Feedback: a calling card for water fruitloopery

Off-label prescriptions

JUST the thing for card-carrying members of the alternative-medicine scene: Richard Cote was recently given a “very special” piece of card, with instructions to tape it to the outside of a clear bottle of water. The water would then read the number on the card and dutifully rearrange its structure to become charged with special healing properties.

The font of this fruitloopery is Source Energy Medicine, and it inevitably derives from the theories of Masaru Emoto, the Japanese researcher who claimed that writing disparaging labels on saucers of freezing water can influence the shape of the ice crystals (1 July 2006).

Feedback thinks that pharmacists would be greatly convenienced if they no longer had to dispense medicine, and could simply give customers the labels instead. “Unfortunately, there’s only one charge per card,” writes Richard – although how the water knows whether a card has been used before is anyone’s guess.

The healing power of these labels is not just for people, either. A visit to sourceenergymedicine.com shows that you can also buy species-specific cards for “cats, dogs, horses, llamas/alpacas and honey bees”. Gerbils, cows and butterflies will have to stick to plain water.

Chris Whitfield reports his friend receiving a T-shirt from an African elephant conservation charity: “Their slogan is now displayed across her ample bosom – ‘Make space for giants’.”

Square pegs in a round hose

WINTER is coming to the north, with the UK bracing itself for several months of wet and windy weather. To counter the threat of floods, the Environment ...

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