15 retail innovations from Austin’s SXSW 3/3

By: Olivier Wolton

Emmanuel Fraysse, Axance’s partner and author of the book Business is digital, goes back on the 15 retail innovations he observed during the last South by Southwest® (SXSW®) Conferences and Festivals. SxSW is a music and film festival as well as a digital conferences one.

Part 3 in retail experience: Transaction

11 – IoT & connected shops

Even before the Apple Watch came out, inMarket launched its shopping list app. More than 1million Apple Watches were sold a few hours after the launch. Some specialists evaluate that the number of devices sold could reach more than 30 millions a year.

copyright InMarket Apple Watch

12 – Fraud’s detection and prevention

Though Trustev wasn’t the sexiest start-up in competition, it still earned the “retail disruptors” price at SxSW. It answers a need for reassurance about fraud’s detection and prevention for electronic payments, through a thorough contact points analysis.

THE DISRUPTORS NOT TO MISS

“We need to put FedEx et ups out of business. The delivery [industry] needs to be completely ripped up and totally recreated… The only way that [e-commerce is] economically viable is if the delivery [industry] changes.”

Julie Bornstein (@juliebornstein) used to be Sephora’s Chief Marketing Officer, but switched to Stitch Fix since the SXSW conference.

“Thinking 12 months ahead is not enough when planning for the future of digital retail.”