Velvet—the world’s most sumptuous fabric—has taken hold of the fashion ranks. From Kate Hudson, who has just been spotted wearing the J Brand velvet flares, to model Jeanne Damas, who we’ve seen wearing a perfect velvet blouse and boyfriend jeans combo, this trend is skyrocketing.

Arriving in a shocking array of bright hues, velvet is no longer the fabric of dark, romantic, gothic evening-only clothes, but one to be mixed into the most vibrant street styler’s daytime wardrobes. You’ll find it used in everything from trouser suits to thigh-high boots.

And the good new is: one of this season’s most prolific trends shows no sign of stopping, making it the perfect statement of opulence for New Year’s Eve. This party season, layer a velvet statement coat over a satin slip, or let a ruched maxi-dress do the talking. Opt for fluid layers, dark draping and sporty silhouettes its day and night, casual and party. This 2017 velvet trend is here to stay.