Angry Moms Take on Nutella to Fight Sugary Advertising

By Stephanie Armour Bloomberg Business Week

Laura Rude-Barbato, a coffee shop owner in Imperial Beach, California, used to feed her children Nutella several times a week.

It was easy to identify with the advertising that depicted a frenzied mom serving up the chocolate-hazelnut spread with the tagline “breakfast never tasted this good,” said Rude-Barbato. Then she noticed the 10.5 grams of sugar per tablespoon.

“I had no idea,” she says. “I might as well have been giving my kids a brownie for breakfast.”