Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

The Geographically Divided Russian Broadband Market

Russia is Europe’s largest internet market due to its size and population, states Pavel Marceux, Technology, Communications and Media Analyst at Euromonitor. However, the country is divided in its internet access. The populated western side has many technological choices as well as providers to choose from, while the eastern side has little options for internet access, due to its lower population and challenging geographical features. Going forward, internet access to Russia’s eastern side will be driven by government funding and will see a push for internet via satellite rather than land based technology.