Month: January 2017

Cellphones and other mobile technology devices have become a focalpoint in the everyday life of most individuals. Whether we are texting, tweeting, purchasing or surfing the web, most is done on a mobile device.

To combat this shift in technological dependence, digital marketing has become increasingly popular. Marketers work to inform, influence, and convince consumers to buy a service or product. This happens on a business to business or business to consumer level. Despite the level, marketers have adopted digital marketing principles to adapt to changing times.

Mobile technologies have significantly impacted the role of the marketing mix. The marketing mix includes price, place, promotion, and product. Mobile devices have changed the way marketers have to approach each of these sectors. Digital marketing degree programs have become increasingly popular. The combination of digital marketing degrees and knowledge of the mobile device influence has created a new space for marketers to expand.

On this blog you will find a series of posts relating to digital marketing topics. Some of these topics include Offsite SEO, Keyword Research, and Paid Search via Google AdWords. In addition, there will be a few posts discussing the importance of mobile technologies in digital marketing mixes. This site aims to inform the everyday user of basic, simple digital marketing concepts. Digital marketing is a growing aspect of the traditional marketing realm. Today’s world has become more technologically dependent than ever. Consumers are turning to technology to help aid their purchases and information seeking. Business owners have taken to digital marketing avenues such as Google AdWords to make entrepreneurial improvements. Understanding SEO is another important topic that helps digital marketers and even small and large business owners. Check out our posts to keep up with all things digital marketing.