Adobe Analytics Posts

Senior Analytics Implementation Consultant, TJ Webster, dives into the world of Adobe Analytics Server-Side and helps you decide if implementing server-side is best for your organization. Learn how to deploy Adobe Analytics server side, plus, understand the pros and cons of going server-side.

Join several of our Adobe Analytics consulting experts in this discussion about Adobe Summit 2019. Learn about the top sessions, the biggest takeaways, and what’s on the horizon for the Adobe Experience Cloud.

Blast Senior Analytics Strategist, Brad Millett presented at the 2019 Adobe Summit in Las Vegas. If you were unable to attend his popular session, “Making Confident Decisions Quickly: Analysis Workspace Tips and Tricks,” then you missed out on some valuable Adobe Analytics dashboard tips. Learn how to elevate your decision making with the Top 3 Pro Tips shared in this article, and even watch the session recording for more insights.

Just like a new car, when your company first invested in Adobe Analytics, the implementation project would have kicked off with a lot of excitement, resources and business sponsorship. As time passed, attention and resources often shift to other projects. As your analysts begin handling the day-to-day reporting requests, efforts tend to stall when it comes to keeping with some of the everyday basics like best practices and maintenance. That’s why periodically conducting an Adobe Analytics Audit is critical. Hear the top reasons for conducting an audit, learn more about the process, and see examples of the benefits clients have realized.

Brad Millett, Senior Analytics Strategist, provides a quick recap of the top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you were unable to attend, Brad shares the “Best Of” Summit plus a few honorable mentions.

Stop asking general questions. Become more proactive with customer journey analysis reports.

Every business has a unique customer journey, which probably spans devices and crosses both online and offline channels. Trying to make sense of all the data might leave you with analysis paralysis caused by having too many analytics reports, or wondering how to best slice your simple “visits” report to yield valuable insights. Using the flexibility of Adobe Analysis Workspace, segmentation, and calculated metrics, we can cure both of these issues with customer journey reporting. Adobe Analytics Idol finalist Brad Millett gives instructions for turning out a single, clear report on customer journeys that are specific to your business.

Are you wondering if your analytics tools is the right solution for your business? Thinking about switching to a different one? Joe Christopher, Blast’s VP of Analytics, will take you through the steps that are critical in evaluating your existing tool and deciding if a different one is right for you. He also provides an in-depth comparison of two of the most popular enterprise digital analytics platforms on the market today: Adobe Analytics and Google Analytics 360. Keep in mind that the right tool for your company is one that leads to insights, and those insights will enable you to take action.

With over 200 sessions at Adobe Summit 2017, how do you choose which ones to attend? Blast sent 5 teammates to Summit and, after some lively debate, they’ve compiled their Top 8 Sessions to watch. With a quick recap and a link to the session recordings, you can enjoy them over and over again. By the end of this blog post you’ll feel like you were at Summit – hope to see you there next year!

With the most recent updates to Analysis Workspace, Adobe has made it clear that this is the future of their analytics platform. As the industry evolves, those working in it have continued to mature to a point where they are no longer asking just the “what” questions of their data, but also the “why” and “how” and “what next” questions. A senior marketing analyst explains why his New Year’s resolution is to leave Reports & Analytics behind and describes ten ways that Analysis Workspace can solve problems, save time, and foster world peace.

Combining the freedom of Analysis Workspace with the power of segmentation, calculated metrics are now one of the most powerful features available in Adobe Analytics.

In this post, Brad shares his expert guidance on how to create calculated metrics that enable complete, deep analysis. He will walk you three hypothetical situations to give you examples of common data analysis problems and how to creatively solve them using the calculated metrics builder.

Adobe Analytics users are probably familiar with first touch and last touch attribution models, but we find that many aren’t clear on the advantages and disadvantages of other attribution models. In this deep dive post from one of our Certified Adobe Analytics Analysts, we’ll show you how to get more valuable insights from your Marketing Channels reports. Get actionable tips on how to leverage other attribution models to optimally allocate credit to marketing channels and more effectively analyze customer conversion paths to help you meet your ultimate goal of optimizing your marketing investments.

Every year, thousands of marketers gather together for about a week of industry insights, forward thinking, product reveals, and geekery at Adobe’s analytics and marketing summit. With more than 10,000 attendees, there was a lot of excitement and high expectations.

Adobe did not disappoint and their knack for grandiose aesthetics was on full display. Between the perennial favorite “Sneaks” session, and the Donny Osmond duet with Adobe’s VP of Strategy John Mellor, this was a Summit to remember! Learn about the 5 key summit takeaways that impressed us.

Industry sources are still warning of dark, foreboding skies, but we’d like to draw attention to the positive signs we are seeing in addressing the analytics talent shortage. Get actionable tips and learn more about the top 3 reasons you should feel better, which includes a fantastic unexpected surprise we had at the Adobe Analytics Challenge event in Utah.

Did you know that Adobe Analytics, SiteCatalyst v15, has a feature that allows you to see near real-time data? If the answer is no, you are not alone. The majority of clients that we work with do not have it enabled. Adobe released this feature for version 15 back in October 2012, so it is a somewhat recent feature. Unfortunately, and we’re not sure exactly why, this feature is not enabled by default. Read on to learn more about what you get with this feature and how to enable it.

Adobe Test&Target is a robust website optimization tool. The Test&Target product allows you to design tests and create audience segments to target content. Test & Target provides its own reporting interface to analyze the results of a test. This is great, but you might want to analyze the performance of a test in your web analytics tool. When you have the test variation/identification data in your web analytics tool, your analysis is more flexible and less dependent on the limited data set contained in Test&Target. Read on to learn how to integrate Test&Target with both Adobe SiteCatalyst and Google Analytics.