THE BLOG

During this year’s Bank Holiday Weekend, the NEC in Birmingham hosted the Insomnia Gaming Festival 61. Game enthusiasts enjoyed these summer days, enthralled by the large selection of games, music, merch and more. Event! unleashed a dedicated store for DanTDM, which tempted lots of fans to show their allegiance, by buying cool products, created by us.

Celebrity gamer DanTDM sported an exclusive t-shirt created for Insomnia 61. Alongside this, we launched a back-to-school range, which is available at Dantdmshop.com

Since Hull was voted the city of Culture for 2017 there has been events around the city such as gigs in local venues, literature festivals and art exhibitions. Event felt the love for this resurgence and so it was decided that Event would join forces with Hull 2017 to produce the official merchandise for Hull, The UK City of Culture.

Our first step was producing a core range of apparel and accessories. We also went onto to open a dedicated merchandise shop in House of Fraser, the main shopping complex.

Hull City of Culture Bear

Since the merchandise has been available, the culture vultures have come in and swept it up. There has been a real patriotic response with customers, proudly wearing their Hull garments.

This has led to Event recently expanding the range to include additional apparel, aprons, postcards, ceramics, tea towels, and bouncy balls.

Next thing you know, commuters were seeing billboards of our merchandise advertised en route to work!

All the wins from the British Athletics Official Merchandise Shop

In this year’s IAAF World Championships, athletes such as Dina Asher Smith, Adam Gemili, and Eilidh Doyle recouped 6 medals for Great Britain. We won the Gold in the Men’s 4x100m relay and Men’s 10,000m. We took the Silver in the Men’s 5000m, Women’s 4x400m relay, and the Women’s 4x100m relay. Lastly, we claimed the Bronze in the Men’s 4×400 relay. Customers who visited the British Athletics Official Merchandise Shop were prized with an in-house Mo. He got quite a lot of action!

Setting up the British Athletics Official Merchandise Shop, us at Event were in a race against the clock to open up shop. We made quick moves and drilled all our resources, finishing with a winning store that hosted some Great British Athletes and excited fans.

The British Athletics Pop Up Store

On Wednesday, we received a visit from Sarah McDonald (1,500m) and Aly Dixon (marathon). They chatted, took pictures, and signed autographs for the fans.

The shop greeted some passionate fans. Most were on their way to the stadium, to shout and cheer (and possibly bump into Usain Bolt). Some were retiring to their sofa, securing a clear view of all the action. Either way, these customers made sure to #REPRESENT the British Athletics team, at the IAAF Word Championship, in London 2017.

All-in-all, there were many wins during London 2017. The British Athletics Official Merchandise Shop is celebrating all the lovely people that turned up and spread good vibes throughout this event. Thank you for coming!