Right now, in fashion, everyone's asking three big questions: "Who will design Dior? What will Raf Simons do? And, where will Stefano Pilati end up?" But another set of rumors was put to rest this morning: we finally know who will take the reins at Diet Coke?

Like any iconic brand, Coca-Cola turned to Paris to find a creative director for its premier diet brand. Jean-Paul Gaultier's whipped up three different films to toast his arrival at the storied Atlanta soda house. The first, "The Night and Day Serial Designer," just premiered this morning. It features a marionette and a very enthusiastic Gaultier making doll clothes!