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"Jeff Dunham's Very Special Christmas Special" pulled in 6.6 million viewers this past weekend, the most-watched program in the history of the Viacom-owned cable network. "Dunham" also scored with the all-important 18-to-49 demo, with a record-setting 3.3 rating.

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CTAM is working with the Comcast Media Center and 23 networks to create a centralized online location for educational PSAs about the DTV transition. The new CTAM DTV Transition Media portal offers cable systems a wide range of taggable and customized spots at no charge.

The legal battle over whether Bravo or Lifetime gets to televise "Project Runway" likely will keep new episodes of the hit fashion-competition show off the air for months, according to this article. "Runway" had 4 million viewers per episode in its last season and was set to jump to Lifetime until NBC Universal sued The Weinstein Company for selling the rights for a reported $200 million.

National Geographic Ventures is working with video game makers on branded games for PCs, consoles and handhelds, according to this article. "National Geographic: Panda" will be available this month for handheld Nintendo DS, and next month Sony will have "National Geographic: Africa."

CableLabs brought together 15 vendors last week to work on the interoperability of equipment needed to deliver highly targeted addressable advertising to cable TV systems. "This is an important step in validating key technologies that will enable new forms of advertising," said Don Dulchinos, senior vice president of advanced platforms at CableLabs.

Matt Stone and Trey Parker, the creators of Comedy Central's animated hit "South Park," have struck a deal with the Viacom-owned network that creates a new company to spread the show's characters across the Internet, mobile devices and video games. The deal calls for a 50-50 split in ad revenue between the network and the creative team, a unique wrinkle in Hollywood deal making.