With its bright, some might say garish, colors, the new entry-level Lumia phone, launched at Le Web in Paris certainly stands out from the crowd of black and white devices. Photo: Nokia

This transcript has been automatically generated and may not be 100% accurate.

I ... I'm with stocks are just the head of design for Nokia they've just been announced a new phone get the previous ... six twenty ... what's the fun all about ... well we knew when we are designing this family of new book even if it's running Windows Phone ... benign twenty up like ... the eight twenty ... that there was a real opportunity for something that was a bit more on that something ... that you can slip it in your pocket easily ... up a little bit more playful with purse of color ... offering a bit more toys ... but still having sold experiences like with typography is ... fast camera ... aam ... process and the photographs vocation applications and music very important with ... great speakers so ... it's something that's ... a bit more vibrant and I think as broad appeal ... the announcement here and in in Paris and said that it was being launched into and out into Africa the Middle East is there a reason for launching the last drop of the name to say Europe or North America ... but we've launched our ... success with them ... like shipped at nine twenty in the new twenty in U S and European markets ... it's just a staging think I think ... for something that ... is clearly ... this kind of modern expression it's been a tough global appeal so ... the shipping in January twenty thirteen starting with the I get caught ... it least an African followed by Europe enough of it and what price will be ... in the U S ... dollars two hundred and forty nine excluding taxes and subsidies ... now ... ok all this is been through a bit of a ... tough time of late ... and you'll future is very much attached to the success or otherwise of Windows Phone ... and Windows eight as well ... as windows and achieve the the market and the mindset that you hoped it would have to stay ... they were extremely proud of the work we've done all the products of the really Mindshare indications are ... people are finding it very modern expression if you go anywhere right now you're seeing ... Windows eight Windows Phone user interface the lifestyle something that ... when people try it they know it's very personal experience the more people tried ... the more people recommend the more people ... up byproducts with color the more they recommend them so the momentum is building and were very happy ... I'm my ... last question what can expect next from not kept up ... will Tony when we should ... accept ... thank you very much indeed ...