Female Tech Power on the Rise, Says Intel

Women are closing the gender gap in tech savvy, according to Intel-funded research by Harris Interactive (of Harris Poll fame). Experts from Intel and Harris, including a cultural anthropologist, say women are just as enthusiastic about technology as men; young women are actually more likely than young men to buy a laptop and more likely to desire wireless Internet features. Now, of course, there's a certain pro-tech bias, and speaking as someone who writes for tech magazines (Macworld and Keyboard) with overwhelmingly male readership, there seem to be some remaining disconnects or barriers for women and technology that I find disheartening. Check out the press release for some fascinating numbers, though, and let's hope tech firms continue to research this issue — instead of just assuming their target customer is male. Please don't use Intel's "Technologically Involved Female"/TIF name, though. (via textually)

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