This report outlines the social, ethical and legal aspects of marketing.

Environmentally Responsible Products

Consumers have become more aware of the impact of both production and consumption on the wider environment in recent years. This is acutely apparent in the way products are now packaged.

During recent years many companies have assisted in doing their part for the environment by changing their packaging to make it more environmentally responsible. An example of this is McDonalds Family Restaurant phasing out polystyrene burger containers with recyclable paper. McDonalds’ management discovered the potential damage their packaging was doing to the environment and acted quickly to prevent further damage from occurring, and as a result of this change, the new burger packaging is cheaper, it is faster to pack, and easier to dispose of.

Packaging aside, many other products can be potentially harmful. These include herbicides, pesticides, paint, oil, etc, and if not disposed of carefully, they can cause harm to the environment.

Manufacturers, such as OMO, promote biodegradable products as they naturally break down in soil.

Impacts of Retail Developments

The trend towards the development of large shopping complexes raises difficult ethical questions. Consumers become mesmerized with the array of products set out in an attractive environment of sound, color and activity. A large number of older complexes in Sydney and regional NSW are being rebuilt as their owners take advantage of advances in marketing theory.

Large shopping complexes are constructed to provide a way of life. The availability of credit along with the availability of goods sees some people spending well beyond their means. It has been argued that management of these complexes should be held accountable. This highlights the ethical issues, which arise when marketing contributes to negative social effects.

Creation of Needs

It is possible in marketing to get people to buy products that they really don’t need. The marketer is able to convince consumers that they must buy items, which are really unnecessary. Children and aged people are particularly susceptible to this type of advertising. The best example of the creations of needs is the fashion industry. The marketing concept is entirely up to the consumer. People do not have to buy, but get convinced by beauty and fashion magazines that to be attractive they must have the latest fashions.

Another example of creation of needs being exploited is the mobile phone industry. Children 10 years and even younger have mobile phones and constantly use them to call friends, send messages, download ring-tones and logos as it is the latest craze. Five years ago parents never would’ve given their child a mobile phone of their own and would not let them rely on it to call them to be picked up and so on. However in today’s day and age this is quite normal.

Selling Under the Guise of Research

Selling under the guise of research, or sugging, involves being approached to answer ‘a few simple questions’ about a product. The interview changes slowly into what is in fact a sales pitch for the product. Sugging is considered unethical because the consumer is being misled about the purpose of the interview, and privacy acts have been breached to provide the ‘sugger’ information about your preferences and lifestyle without your consent. Misleading consumers is often done to create extra sales, and while this is considered unethical, it still frequently occurs today.

Marketers invent new ways of promoting their products in ever more competitive markets. Bait and switch selling is a good example of this, a shop displays an excellent value item in the window and when you go in to buy it, you are told ‘they are out of stock, but we can sell you one of these dearer...

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...in Marketing (IBA 55200)
Submitted to: Michelle Grimes
Submitted by: John W. Plunkett
Date of Submission: July 27, 2015
Title of Assignment: Essay #1- Is MarketingEthical?
CERTIFICATE OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources form which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that I prepared this paper specifically for this course and have not borrowed any material from any paper previously submitted in another course at Lindenwood University.
Student’s Signature: ________________________________
John W. Plunkett
Michelle Grimes
Essay #1 - Is MarketingEthical?
July 27, 2015
Is MarketingEthical?
The purpose of this paper is to discuss whether or not Marketing is ethical. The flow of this paper will present a brief discussion on the definition of marketing, a brief discussion on the definition of ethics, and overview of the marketing process, and finally a narrative that discusses my view on whether or not marketing is ethical.
WHAT IS MARKETING?
According to the Kotler text, marketing is the process by which companies create value for...

...evaluating the ethicalaspects of social media marketing in the United States’ and the principal question assessed throughout this writing will be ‘Have social media marketing acted ethical or not?’
According to Nielson Report (2013, p.3), ‘Social media marketing typically refers to two practices involving social media- the use free tools and paid media’. According to Gaski (1999 cited Smith 2000, p8),marketing ethics is defined as “standards of conduct and moral judgements applied to marketing”. In relation to social media, these ethics guide the operations of marketing on social media platforms such as Facebook, Twitter or Youtube (Eagle, 2009).
With the rapid growth and adoption of social media, the ethical concerns on social media has also significantly increased. (Mutula, 2012).
The author further examines the following categories:
1.1 Social Media Research
According to Smith, (2001), -“be truthful, protect privacy, don't model inappropriate behaviour, don't be offensive, be fair and balanced, avoid stereotyping and protect children’’ are the seven basic ethical standards for marketing, which are applicable to the present social media marketing. However, all businesses has a legal responsibility to comply with the legislation of their country. In the United States it is the Federal...

...Part II. MarketingAspectMarketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to archive organizational goals. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
It is important to realize that the customer can be an individual user, a company, or several people who contribute to the purchasing decision. The product can be a hard good, a service, or even an idea anything that would provide some value to the person who provides an exchange. An exchange is most often thought of as money, but could also be a donation of time or effort, or even a specific action. A producer is often a company, but could be an individual or non-profit organization.
The market consists of all prospective customers for a given product, service, or idea. Customers can be purchasers who intend to resell the product or end users who intend to use or consume the product.
It holds that the key to achieving its organizational goals selling consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers. The marketing concept rests on four pillars: target market, customer needs,...

...﻿
Topic: Corporate Social Responsibility at Toyota
a Name
b Name of the Company
Toyota Motor Corporation is a Japanese company that manufactures cars and also other vehicles like trucks and busses. It has
c Definition of CSR
CSR or Corporate Social Responsibility is a self-regulated set of activities which are guided by some ethical and legal principles. Under CSR, companies can decide to take up some initiatives that will help them in complying with the legal standards as well as in making a positive contribution to the society.
d Driving forces of CSR
The driving forces of CSR are many. Firstly, in some countries, CSR is required by laws. For example, in many countries there are environmental laws. These laws require that companies follow some activities so that the environment is not affected. Similarly, in some countries, foreign organizations are required to contribute in the community development projects.
Other driving force is the development of brand image and also revenues. Companies can use their CSR activities and advertise them. This way they create a good reputation for themselves and also can promote their products.
Finally, an important driving factor for CSR is the acceptance of the fact that sustainable growth and development are the only way to survive in the long term. Companies that realize that they can only grow over the long term by helping all the stakeholders to grow and develop set up CSR...

...FEASIBILITY STUDY
MarketingAspect
Isaiah Mark Millanes
Wendy Encarnado
Catherine Del Rosario
Leopoldo De Honor
Maria Charlyn Balangawan
Bachelor of Science in Business Administration
Major in Operations Management
MARKETINGASPECT
I. Product
The proposed business will offer fashionable accessories with useful features called wrist- wallet. It is a combination of wrist accessory but at the same time it has also a secret wallet with detachable coin purse. It is made up of poly canvas, a type of fabric with different printed design and bids according to the taste of the customers and ideas of the designer. Like an ordinary wrist watch, it has an adjustable lock. At the back, it has a secret pocket as a place for money bill. On the one side, it has a hook where a coin purse can place.
II. Marketing Mix
i Product
ii Place
The proposed business will be located in Robinson Plaza Dasmariñas which is near to the prospective customers with other establishments and fashion outlets.
iii Promotion
Being a new entrant in a business world, one of the most difficult and critical aspect that the business will be encountered and need a lot of effort is to how the product will be going to promote and advertise.
The proponents will use some promotion strategies to persuade potential customers to purchase and patronize the product. Personal selling...

...Is marketingethical or not?
Ethics may have many definitions, as it may differ from each one’s own perspective. But, generally speaking, ethics can be defined as the standards that separate the right from the wrong. Ethicalmarketing does not go far from this definition. It is mainly about what makes marketing morally right. More customers now focus more on organizations that highly focus on marketing ethics.
It is clear that ethicalmarketing is one of the most important aspects that any organization considers when building its image. However, what makes it difficult is what it requires to guarantee the best strategies to be ethical. In other words, meeting the expectations of the customers and being ethical at the same time is a crucial point when it comes to any organization’s decision making. At this point, we have to ask ourselves, how many of these firms achieve their goals, and are really ethical? Is marketing really ethical or not?
The first goal from a marketing perspective is to achieve the best selling outcomes and achieving a higher profit, then after comes the customer. Obviously, achieving this aim may not always be ethical. Taking our daily television advertising, we can clearly notice that many ads are not necessarily...

...﻿1. How can you measure political risk & instability? Are they also a matter of perception?
2. What aspects international marketing are most affected by political instability in a country?
Aspects of International Marketing
International Marketing: is the performance of marketing activities in more than one nation.
Basic Objectives of International Marketing
a) Targeting international customer: segmenting, targeting and positioning the international customer.
b) Finding global customer need: understand similarities and difference in customer group across countries.
c) Satisfying global customer: adapting marketing mix to satisfy customer need across the countries and regions.
d) Better than competition: monitoring and responding to global competition by offering better values.
e) Maintain relationship: maintain long term relationship with foreign customer and other business parties.
f) Coordinating world business: integrating business activities and implementing them across the countries.
g) Global environment: consider and analysis the internal and external factors of the foreign countries.
h) Business orientation: expand market, goodwill, profit
Domestic vs. International Marketing
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Area Limited Broad
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...in the UK (Nicholls and Opal, 2005). Critically, this essay will examine how cafedirect incorporate social, ecological and long-term relationships into its marketing approach as well as identify the limits and challenges of its expansion might have, and finally, provide some effective recommendations on its future ethical and sustainability marketing.
The Success of Cafedict’s Sustainability Marketing Approach
Firstly, the founding of cafedirect is the representative of social justice issues of international agricultural production. In response to the coffee crisis in 1989, cafedirect built the long-term relationships and supply contracts with coffee producers who were small family-owned farms (Davies, et al., 2010). This company paid a fair trade minimum price as well as an additional social premium to producers in order to get the economic justice in terms of distribution of value to farmers, which is in line with the traditional ethical theory of rights and justice. The fair trade minimum price aims to cover the cost of sustainable production and living. Its ‘Gold Standard’ allowed producers to invest in community infrastructure projects such as digging water wells (Barratt Brown, 2007). Particularly, the early years marketing communication approach of cafedirect fully reflected its social and sustainable marketing objectives. For example, its advertising and packaging...