A one-off branded game attached to a movie, novel, comic book, what have you
is one thing. Tying a social game to a trilogy of movies is another entirely.
Funtactix looks to run The Hunger Games Adventures alongside all three film
releases.

By Hohn Gaudiosi From The Hollywood Reporter

"The Hunger Games Adventures is a living, breathing thing
that we're updating all the time with all types of events," Funtactix marketing director Casey Dickinson told
Hollywood Reporter. "It's a great vehicle to keep fans engaged
in new content in between movie releases. In many ways, The Hunger Games
Adventures is the evolution of Hollywood-based games. The traditional
console model of licensing a movie doesn't really work well any more. The
development cycles take years, twice the length of the production cycle of
movie. For us, this free-to-play experience is the best because it's open to all
the fans and it offers them cool content."

Even Ecko|Code was ambitious in tying
Dexter Slice of Life up with the entire
season's plot. But that's a four-month investment in most cases--what
Funtactix looks to do amounts to a perhaps a three-year
dedication, roughly (if not longer). Given that the game had a missed
launch, it will be interesting to see whether The Hunger Games
Adventures can muster the audience to last another three years. You'll
see come Nov. 22, 2013.