15 September 2006

In the True Spirit of Capitalism, Monopoly Game Tokens Are Now Product Placement Vehicles

It appears that nothing is sacred.

Hasbro's Monopoly board game has taken product placement to a new level by offering tokens (you know, the game's irresistible metal game pieces) that will be branded. Look for miniature versions of a Toyota Prius hybrid car, an order of McDonald’s French fries, a New Balance running shoe, a cup of Starbucks coffee or a Motorola Razr cellphone.