Twitter launches self-service ads platform for SMBs in India

According to a statement, Twitter has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries .Devina Sengupta | ET Bureau | September 03, 2015, 16:11 IST

Twitter launched the self-service advertising platform to small and medium-sized businesses (SMBs) in India on Thursday. According to a statement, Twitter has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries .

The release said SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000.

"Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do," said Emily Huo, SMB lead for Asia Pacific at Twitter.

"With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales,” said the statement.

There are 51 million SMBs in India, according to research firm Zinnov, said the statement. Start-ups registered in India are projected to go up a whopping 11,500 by 2020, independent consultancy KPMG reports.

Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use our platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales, stated the release.