Prof. Shelendra K. Tyagi is an Associate Professor in the area of Marketing, Lal Bahadur Shastri Institute of Management (LBSIM), New Delhi. He had served in various positions in organizations like Castrol India Ltd, OKS Speciality Lubricants (I) Pvt Ltd and Grasim Industries Ltd. He brings 16 years of corporate experience in domains like Competitive Intelligence, Key Account Management, Marketing Research, Business Development, Sales Management, Business Analysis and Business Intelligence. He has varied experience and has moved across locations, functions and businesses. He was member of the core team (global) for competitive intelligence in British Petroleum Plc.