The customer needed a logo for his clinic, the customer is an association of two veterinarians who decided to run their own business, so I decided to use their last names initials for the logo, and a drawing of a dog a cat and a snake that is part of the initials as the customer requested. I used two colors for the logo and I used Century Gothic bold typeface. I used the dog and cat as an ornament for the letterhead and the envelope, I designed two different business cards one with a dog and one with a cat, considering the fact that there are dog and cat persons. The stationery and business cards all share a consistent look that looks clean and professional.

The customer wanted a logo and stationery for his apartment complex, so I decided to use a metaphorical concept for the logo using the name of the apartment complex, which is village gardens, and gave the symbol the form of a flower with a house coming out of it, in a simplified abstract way And for the lettering I used Big Caslon typeface along with Futura. After experimenting with several color combinations I decided to work with the symbols and lettering in white against red for the business card, and for the letterhead I placed the symbol inside a red panel in order to put the lettering against a white background. The logo, business card, and the rest of the stationery has an elegant look that meets the customers needs.

The project was to come up with a logo and a menu design, so I chose a 50s retro style family restaurant, with an American style. The logo was designed using a drawing of a 1957 Ford Thunderbird. The frontal part of that car has a style that distinguishes it from others easily, so I decided to use that part for the logotype. The lettering was customized and done in illustrator, and for the secondary lettering I chose Filmotype Fashion, a retro style typeface that was used in the 50s. For the Menu I used vectorized high contrast images of Thunderbird cars, and the same color combination used in the logo, plus blue on two tonalities. Pictures of the dishes were used to spice up the layout and to make the food information more interesting, and for the dish information on the pictures, the typeface Coffee Service was used, which is a retro style script typeface. Promotional items were added such as matchbooks and drink coasters.

The project was to design a cover kit for a non for profit organization, so I chose the National Association of Latino Arts and Culture, I decided to use a selection of 5 colors for this project because latino culture is rich its ethnic variety, and it's a colorful culture in many ways. I used News Gothic typeface for the information on the stationery pieces. I worked with the slogan Envision, Expand, Encourage in News Gothic Bold in outline and played with the placement to give it a more unique look, I used colored rectangles on the sides of the envelope, letterhead and business card. For the folder I used pictures of Latino artists such as musicians, painters, and dancers, to represent the variety of trades this organization supports. The pictures were placed inside colored squares that form a capital N. The result is a consistent yet expressive set of stationery materials that look clean and professional.

The project was to come up with a brochure design promoting the beautiful Teton Springs area in northern Utah. The purpose of this brochure is to attract investors to the area and awake an interest in investing on the land. I decided to make a photo album of the brochure, using pictures of the area, enhancing the detail of the nature, the grass of the golf courses, the trees in the forest, the water in the lakes, all of these features can make the place attractive. The text was done with a good amount of leading to give it an elegant look. This brochure has an elegant look that successfully accomplish its purpose.

The project was to come up with a label for a bottle, so I chose a hot sauce for the product. The first thing to do was to come up with a name and then a logo. I decided to name the product El Diablo, which means The Devil in Spanish. The concept was to make a Mexican product aimed to Americans, and that is why the rest of the information is in English. The concept of hot sauce goes well with the name El Diablo, because of the color, the taste, and the culture behind it. For the logo I used a vectorized drawing of an alebrije devil, alebrijes are a colorful form of Mexican folk art sculpture, that represents Mexican tradition. The typeface chosen for the logo is Birch, this is an angle serif wood type typeface, that is legible and at the same time works well for the logo. For the label design, chevron shapes where used with dots, these shapes are found in Mexican folk art and in most alebrije sculptures. The colors selected are very representative of Mexican tradition, and go well with the color of the sauce. The Die cut is a non-traditional one, giving accent to the horns of the devil, a very important part of the symbol; and giving it a shape of a Mexican entrance door. This project is well achieved, because it clearly represents the product and has received positive feedback.