APL to Reorganize Management Structure

MarineLink.com

Thursday, January 09, 2014

Image courtesy of APL

Container ship operators APL says it is to move from the current geographically-organized structure to a functional one. The functions will be in the areas of Trade, Commercial, Operations, Procurement and Planning & Strategy.

“The container shipping industry is undergoing profound changes, characterized by low growth and intense competition. We recognize there is a need for APL to respond more quickly to the market and to our customers. We are pushing ahead with our strategy to sharpen our competitive edge through cost efficiency and organizational agility while building on our strong reputation for service quality,” said Kenneth Glenn, President of APL.

APL said its approach is derived from a broad and in-depth study of its current business model and roadmap, as well as feedback from extensive customer engagement.