During the last quarter of 2016 the we have been working with Faw Trucks to launch the brand in the ...

Only by truly understanding the psychology
of your target audience can you begin to
attract, influence, educate and persuade
them.

Simon Kevan

I see myself as a true modernist. Even when I
do a traditional gown, I give it a modern twist. I
go to the past for research. I need to know what
came before so I can break the rules.

Vera Wang - Fashion Designer

Time waste differs from
material waste in that there
can be no salvage.

Henry Ford

Theory overview - He who loves practice
without theory is like the sailor who boards
ship without a rudder and compass and never
knows where he may cast.

Leonardo da Vinci

Do what you do so well that they will want to
see it again and bring their friends.

Walt Disney

BMW has identified very early on that, next
to our products, the brand is the second
strongest pillar for our success. It delivers the
emotional added value that is very important
for our customers.

Jan-Christiaan Koenders, BMW

Your premium brand had better be delivering
something special, or it's not going to get the
business.

Warren Buffett

The only way to attract is to act.

Simon Kevan

A great brand taps into emotions. Emotions
drive most, if not all, of our decisions.
A brand reaches out with a powerful connecting
experience. It's an emotional connecting point
that transcends the product.

Scott Bedbury - Nike

Risk comes from not knowing what you are doing.

Warren Buffett

Advertisers are not thinking radically enough -
they look for technology to lead instead of
trying the neuroscience approach and
thinking about what parts of the brain haven't
been activated before. These new experiences
bring new capabilities to the brain.

Jaron Lanier - A pioneer in the field of VR

A problem well defined is a problem half solved.

Charles F. Kettering - American Inventor

A business has to be involving, it has to
be fun, and it has to exercise your creative
instincts.

Richard Branson - Virgin Group

Your brand is created out of customer
contact and the experience your customers
have of you.

Stelios Haji-Ioannou - Easy Group

The competitor to be feared is one who
never bothers about you at all, but goes
on making his own business better all
the time.

Henry Ford

We made the buttons on the screen look
so good you'll want to lick them.

Steve Jobs - Apple Co-founder

To effectively communicate, we must realise
that we are all different in the way we perceive
the world and use this understanding as a guide
to our communication with others.

Anthony Robbins - Motivational Speaker

Take note of what's around
you and maximise sensory
pleasure.

Heston Blumenthal

It is a capital mistake to theorize
before one has data. Insensibly
one begins to twist facts to suit
theories, instead of theories to
suit facts.

Sherlock Holmes

Your most unhappy customers are your
greatest source of learning.

Bill Gates - Microsoft Co-founder

Be a yardstick of quality. Some people aren't
used to an environment where excellence is
expected.

Steve Jobs - Apple Co-founder

It is not the strongest of the
species that survives, nor the
most intelligent, but the ones
most responsive to change.

Charles Darwin

The importance of brand coherence across
geographic boundaries and across internal and
external audiences contributes to building a
successful brand.

David Bickerton - BP

I have always believed that personal
relationships are vital in business and that
people should be directly accountable for
their actions.

Don't limit yourself. Many people limit
themselves to what they think they can
do. You can go as far as you mind lets you.
What you believe, you can achieve.

Mary Kay Ash - Mary Kay Cosmetics

Some men see things as they are and ask why.
Others dream things that never were and ask why not.

George Bernard Shaw

Simplicity before understanding is simplistic; simplicity after understanding is simple.

Edward De Bono

Success consists of getting up just one more time than you fall.

Oliver Goldsmith

Humour is by far the most significant activity of the human brain.

Edward De Bono

Good people are good because they've come to wisdom through failure. We get very little wisdom from success, you know.

William Saroyan

We are so made, that we can only derive intense enjoyment from a contrast and only very little from a state of things.

Sigmund Freud

Your vision will become clear only when you look into your heart. Who looks outside, dreams. Who looks inside, awakens.

Carl Jung

Education is not just the filling of a pail, it is the lighting of a fire.

B. F. Skinner

The secret of winning football games is working more as a team, less as individuals. I play not my 11 best, but my best 11.

Knute Rockne (College Football Hall of Fame Coach)

The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production.

Karl Marx

Stopping advertising to save money is like stopping your watch to save time.

Unknown

If you're interested in 'balancing' work and pleasure, stop trying to balance them. Instead make your work more pleasurable. An idea that is developed and put into action is more important than an idea that exists only as an idea.

Edward de Bono

You do have to do business with and to try to influence people you don't agree with, or find disagreeable, so it's important to stress that balance.

William Hague

The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.

Venus Williams

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

Edward de Bono

Creativity involves breaking out of established patterns in order to look at things in a different way.