How Hog.email started their logo design journey

Who are you known as?

Tell us a bit about who you are and the people you reach

We are an optometry practice: eye examinations, eye healthcare, contact lenses and glasses.

Logo types to explore

Pictorial mark

Abstract mark

Emblem

Character

To give us an idea of the overall feeling of your brand, let us know which styles you lean towards

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Other notes

We target a demographic ranging from educated professionals to families w/ kids. We would like our logo to communicate professionalism, precision, and clarity appropriate for a healthcare office, but also a bit clever and fun.

We like this logo: http://cias.rit.edu/~mak9845/wordpr…own_id.jpg
for the simple graphical elements and clean look.
we like a lot of stuff seen on grainedit.com. We like Monocle magazine. We like the font Futura.
We want the design to be clean and timeless: no gradients, no shadows. The design does not HAVE to include glasses or eyes, and I think we might prefer a more abstract representation of these if present.
For the company name, I think it would look good to have two lines: the top line, in larger print says Hercules; the bottom line, in smaller print says Optometric Group, with the length matching the top line.
It might be fun to explore a stylized Hercules character wearing glasses, in reference to our town's namesake.