Love WhatYou Do?

Me too! That’s why I’ve turned my passion into myprofession and want to help you to do the same. 😀

Love WhatYou Do?

Me too! That’s why I’ve turned my passion into myprofession and want to help you to do the same. 😀

Do Certain Website Fonts Improve SEO?

Everyone wants a unique website that represents their content and sets them apart from the competition, and with over 20 years in the online marketing business, your Bay Area Website Designer has seen it all.

From flashy fonts and bouncing links to neon color schemes.

However, in recent years there has been an increased concern with how fonts may affect SEO.

SEO (Search Engine Optimization) is the process of ensuring your website is quickly visible to a specific demographic online as effectively as possible.

From the point of view of a Website Developer, the font and colors of a web design has nothing to do with search engine optimization.

Not from the technical side of things at least.

From a different perspective though, your website’s design (including typography or font design) could support your SEO campaign due to a variety of different factors.

Website traffic will improve your SEO, but if your site is unappealing to your clients, you will eventually lose visibility online.

Font Size

Most individuals don’t take the time to consider font size when designing their website; however, it should be taken into account since 60% to 80% of internet users search online using a smartphone or a tablet much more often than a desktop computer.

If a potential client is having a difficult time reading the text on your website, chances are they will leave and search for similar content elsewhere.

That is what we call a bounce back – when a user clicks a website link and goes back to their Google search pages within a matter of seconds.

An industry standard is to use a font size of 12px to 14px, so that phone and desktop users can both easily read any type of text.

BUT, I strongly recommend using a font size of 18px or 20px as it’s much easier to read on any device.

But don’t overdue it…

Font Colors

Your brand likely has a color scheme, which means you should be making use of it – consistently.

We have seen individuals shy away from colors out of fear that it will make their websites look childish or old-school (think MySpace) but there is a way to utilize color in a way that is aesthetically pleasing without being overwhelming.

Ensure that your font color is easy to read and does not clash with your background color.

For example, if you choose white for your background, choosing a light grey for your text could make it difficult for your clients to read.