Van Hage managing director Chris Roberts spoke of the online threat from Waitrose with its Crocus-sourced plants while TV ethnobotanist James Wong spoke on how garden centres are missing the 'hipster' grow your own generation because of retailers' poor use of social media.

A panel discussion debated supply chain issues, with full bedding contracts rejected as a solution to wastage issues by panellists and joint logistics schemes called for.

A full report on the event will run in Horticulture Week's 22nd October edition.

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