Picture late 90s fashion and it&#39;s the small-but-mighty logos you might fondly look back on - details that kicked off the streetwear golden age we&#39;re enjoying now. Closing the loop, < a href=" http://www.selfridges.com/GB/en/cat/Balenciaga" style="text-decoration: none"><font color="black"><b>Balenciaga</b></font></a>&#39;s Demna Gvasalia is fully aware of the power of brands and lettering, so consider it a radical move that he&#39;s downsized and downplayed the iconic font on this <b>T-shirt</b>, creating a radical new statement for Balenciaga in the process.