“They came specifically for that because I see the jewelry over there and they didn't take that,” the owner said.

He told Channel 2 all the watches have serial numbers, but they’ll likely be sold illegally.

“It’s either going to be sold on the streets or eBay maybe,” he said.

The owner is offering a $10,000 reward for the arrest and conviction of the men who attacked him and his employees.

Police said the men ran back across Dresden Drive and into the neighborhood across the street, where they disappeared.

Meanwhile, Dunwoody police say a man stole more than $20,000 in diamonds from a local jewelry store last Wednesday. He first asked to see a 1.5-carat diamond and then asked to see a 2-carat diamond. As soon as he had both items, he ran from the store.

Anyone with information about either case is asked to contact Crime Stoppers Atlanta at 404-577-8477, text information to 274637 or visit crimestoppersatlanta.org. Tipsters can remain anonymous and be eligible for rewards of up to $2,000.