ENTERTAINMENT: HOB - Media Buying Workflow for Online Sales

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House of Blues Entertainme consists of 40 Owned and operated venues across the country with thousands of shows annually. Each show is given a media budget of around $150 per campaign. Given the nature of their business, they needed a custom buying solution that could help them scale success, streamline targeting, optimizing, and reporting.

Solution:CitizenNet created a media buying workflow solution to automate the manual tasks and leverage their first party API to auto-fill in other important campaign details. This included the Order Management system to keep track of campaign status, programmatic optimizations for maximizing performance, and an automated reporting system for end of campaign insights.

Results:Since the introduction of the workflow solution, there was a 216% increase in the number of campaigns created per month with a 57% increase in ROI. The workflow made it easier to manage campaigns and outperform human teams for optimization outcomes.