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MEDIA: FOR THE RECORD

Bob Monkhouse has signed up with Carlton TV to host an entertainment
show for ITV called Bob’s Fab Ads. The one-hour, prime-time show, to be
screened next spring, will feature some of Britain’s funniest TV
commercials.

Bob Monkhouse has signed up with Carlton TV to host an entertainment

show for ITV called Bob’s Fab Ads. The one-hour, prime-time show, to be

screened next spring, will feature some of Britain’s funniest TV

commercials.

The Office of Fair Trading is to force the Disney Channel to offer

itself to cable homes that don’t subscribe to Sky TV’s premium movie

channels. Currently, a deal between Disney and BSkyB means that cable

operators can only offer the channel to subscribers who already take the

Sky movie channels. The OFT has ruled that the deal is unfair.

Premier Radio is launching its second major direct marketing campaign.

More than 500,000 leaflets are being distributed in a bid to raise

money. The mail-out comes as the station launches its new autumn

programme schedule in response to listeners’ demands for more news and

talk.

The Brighton Evening Argus has taken top honours in the Newspaper

Society’s Classified Ad Awards. The Westminster Press title was an

outright winner in four categories: in-house promotion, features

supplements and promotion of private classified columns. In addition,

the Argus was named overall winner and recipient of the prestigious

Tindle Trophy for ‘Argus Valentines’, an in-house Valentine’s Day

promotion.

Buspak is launching a new bus advertising creative award. The

presentation aims to illustrate how creative treatments from other media

can be adapted for bus advertising formats and highlights the services

Buspak offers to do this. Judging for the award will be carried out by

an independent jury of individuals from each of the major UK outdoor

advertising specialists.

The Observer’s national branding campaign moves on to posters in London

this week. The month-long activity, created by St Luke’s, will involve

new posters going up each week as the paper continues its theme of

different sections competing with each other. Media planning and buying