[Creating impactful VISION for your Brand]

Integrated Marcoms Planning

For many years, the promotional function in most companies was dominated by mass media advertising – mainly print, TV and radio. It is necessary to utilize the wide range of marketing and promotional tools which can be coordinated to communicate effectively and present a consistent image for the company.

There is need for synergy among these various tools by acquiring Public Relations, Sales Promotion, Direct Marketing, Corporate Identity, Product Packaging, Internet, Point-of-Purchase/Display,Print media etc. It also helps avoid any duplication of efforts if any of these tools are handled differently.

ATMC also provides expert advice to firms launching new products, entering new markets, or building visibility. We assist you in:

Developing marketing campaigns

Writing business plans and strategies

Providing expertise when in-house resources are not available

Let our consultants plan and manage for you a total IMC package – to help you project a consistent image to your target audience by using the most appropriate and creative methods to reach out to the target audience as well as your company’s stakeholders.

Creative and Web Design

Good design is good business.

Whether you’re developing a new corporate identity or extending an existing campaign, we will help you to deliver a compelling first impression, and communicate a memorable brand experience that builds customer loyalty. We provide:

Brand identity and logo design

Corporate image and company stationery

Marketing and sales collaterals design (with copywriting services)

Invitation designs

Web designs and Hosting Plans

Partnership and Sponsorship Marketing

We assist our clients in their PR and marketing campaign through partnership and sponsorship marketing. As we work closely with the media, we are being informed of their upcoming events and clients can take the opportunity to create publicity and brand awareness through partnering hte media or some other brands as well as through sponsorship marketing.

Photography

Our team of professional photographers are able to capture the best shots with precision that will give a boost to your communication materials.

We have worked with various clients for their photography needs in the following industry:

Spas and salons

Fast moving consumer products (FMCG)

Electronic goods and gadgets

Property/Real Estate

Restaurants

Health & Beauty products

Events and workshops

We also provide individual and team photos which can be taken indoors or outdoors.

Videography

We are your one-stop, efficient videography partner, to help you bring your imagination to life, to put across carefully-scripted message to your target audience. We provide in-depth consultation with clients on their objectives along with their branding and business planning, producing videos across different industries, styles and languages.

We handle everything from script, voiceover and music, to graphics, animation and revisions.

Our services include:

Production

Post-production

Video editing

Corporate films

Music production

Casting

Social media viral marketing videos

Documentaries and interviews

Video News Releases

Copy Writing

Quite a common problem that you know what you want to say, but you are not quite sure how to say it.

Our copywriting and editorial team helps you to use words to creatively, informatively and succintly express what you are trying to get across to all of your target audiences. Effective copy is definitely powerful enough to capture your audiences and our team has extensive experience to turn clients’ thoughts into the written word.

We can assist you in any of your copywriting needs in:

Corporate brochures

Product brochures

Point-of-Sales materials

Newsletters

Sales, direct mail letters

Editorial and advertorials

Website content copywriting

Social Media content writing

Whether you are looking to fill the pages of a brochure or the body of a letter, and most importantly to get noticed in the sea of contents on social media, we are skilled at capturing your “voice” and providing strong copy fitting your needs and company’s personality.

Market Research

An overdose of products and brands in the retail shelf space or in any industry can be any marketer’s nightmare. In such a scenario, how does one withstand the competition?

Put an ear to the customer’s needs, desire and perceptions. Listen. Not just with the ears. With an open mind.

Our Market Research service is marked by the criteria of quality, performance, dependability and unbeatable value. Even the smallest details are taken into consideration before the research is actually conducted.
Our market research wing provides you with:

Market overviews

Awareness studies

Ad recall studies

Assessing the market size and growth trends

Identifying major market segments and niches

Identifying market place needs and wants

Tracking competitors moves and products

Identifying buyers’ decision making process

Positioning the product in the market

Designing marketing strategies

Distribution and logistics

Public Relations & Press Release

“The British Institute of Public Relations (IPR) defines Public Relations in 2 stages:

PR – is about reputation; the result of what you do, what you say and what others say about you.

PR – is the discipline which looks after reputation – with the aim of earning understanding and support, and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.”

Let our Consultants assist you in all your PR activities to build up your company’s or brand’s reputation and goodwill in the market. We will assist you by working with you very closely in the planning and executing PR activities such as :

Community relations

Crisis management

Media liasion

Press/media release preparation

Press conference

Exhibitions/events

Sponsorships

Media liaison and coverage

Social Media Contents & Online Marketing /PR

We use the Internet to capture narrowly defined targets through relevant messaging and integrate online tactics with offline efforts.

Facebook Marketing & Advertising

Blogs Creation

Web Content Copywriting & Editing

Google AdWords

Search Engine Optimisation

Online Survey & Promotional Activities

Creative Content & Design of Electronic Direct Mail

Online Advertising

Online Marketing & PR

Brand Building

Without a clear program for communication, you will be just part of the crowd in the market, hardly able to stand out and be noticed. You may promote, position, and advertise to develop your brand image or identity, but along the way, communication gets fragemented, causing a gap between your band identity and brand image which ultimately affects your overall branding, sending inconsistent and conflicting information. Your audience might even lost your message!

We help you develop creative brand building strategies cost-effectively, ensuring that your target audience will notice your brand without spending huge amounts of advertising dollars thorugh various below-the-line media and marketing tools. With our integrated marcoms planning, we help you project a consistent brand image that consumers can identity with.

Translation

Our company’s core competencies is in languages and we provide tranlsation services for the following languages:

English

Chinese

Malay

Japanese

Korean

French

German

Events Management

Let your special events or product launches be a successful one!

In today competitive business world, marketing communication program is essential in establishing your company’s brand. It is also one of the most effective ways to communicate your image with your customers. If you need us to help organize any events for you, give us a buzz! We can assist you in the following and more:

Family Day

Product Launches

Annual Dinner & Dance

Team Motivation Seminar/Camp

Consumer Workshops

Health, Fitness & Sports Events

Media Monitoring Services

Our company tracks both local, regional and international news over major newspapers, magazines, trade publications, TV/radio networks as well as online media.

Let our company assist you in monitoring your news coverage or company interviews which are necessary for company’s track record and performance.

For more information on our services, email us or phone +65 9477 7838.