Using experience based “smart engagement” to capture the audience and increase tradeshow results!

Using experience based “smart engagement” to capture the audience and increase tradeshow results!

Branded Area just completed a 30’ x 50’ custom exhibit for Aurora Diagnostics at the American Academy of Dermatology conference and our client doubled the number of visitors to their booth over last year!

Aurora Diagnostics provides quality laboratory services to the dermatological industry. Since they don’t show a product at shows, they needed a way to stand out and attract attendees to their space where they could share their story and their quality comprehensive services.

Our “smart design” solution included a Trivial Pursuit style game that ran on an 80” monitor with up to six players interacting through pre-loaded ipads. The contestants scored by correctly answering questions about their industry and Aurora’s services. Daily winners received a nice giveaway prize.

The exhibit also had a centerpiece bar where custom LED lighted Aurora branded bottles allowed visitors to pick their own flavored water to custom mix their drink.The exhibit space also included two separate semi-private meeting areas with a spa feel and large monitors telling the Aurora story.

As attendees left the booth they were given nice metallic Aurora branded carry bags. The overall space was colorful, fun and engaging on many levels, reinforcing the Aurora Diagnostic brand at every step.

Branded Area has over 25 years of experience in all areas of tradeshows, exhibits and marketing environments. Our goal is to efficiently and effectively deliver the best possible results for you to achieve your ROO and ROI at your next event.

sales@brandedarea.com
P: 619.818.2783

Why Branded Area?

We build our business around understanding your business, your image and your objectives. Instead of just selling you a product, we provide a value added service. On your behalf we access the best the industry has to offer.

We will help you budget before attending a tradeshow.

We will show the best way to control your costs.

Our Promise

We will provide exemplary customer service and results as if you had an in-house expert. During the process, we will save you more than our cost.

Our Office / Our Reach

Work with us and our network of experienced global partners to ensure that you get the best results for your marketing environment and a flawless onsite experience.