Brave and the Basic Attention Token

Because you, a busy person with oodles of things to do, do not have the time to waste on idealistic and unhelpful technology.

Well here’s another thing for you to not waste your time on!

The Basic Attention Token has arrived!!! BAT! (wait that can’t be right… since BATS is a financial firm owned by CBOE… and generally big companies don’t like people using a confusingly similar name to their own… hmm…)

Proving that there is no realm of reality that intellectually isolated technology people of the world won’t throw the latest fad at!

Brave, the blockchain-based browser initiative that raised $35 million in an ICO earlier this year, is making its first major move to build an ecosystem that rewards publishers in a new kind of way.

One of the selling points of Brave is that it uses its token (BAT, Basic Attention Token) to disrupt the current financial norms of online publishing. The company wants to reward users for browsing the web, while also helping to make advertising less intrusive and more relevant. In another important focus, it wants to use BAT to let readers reward content makers whose websites they visit.