Friday, December 7, 2001

Give What Matters 2 You

Yesterday on their website, CBS 2 began a new holiday season campaign called "Give What Matters 2 You". The on-air commercials premiered today. "With their time, expertise, and compassion, New Yorkers are giving what matters most this holiday season and all year long. Check out the tri-state volunteer opportunities listed below and discover 'What Matters 2 You'. Brought to you by the The CBS 2 Information Center working in conjunction with the Mayor's Voluntary Action Center. Established in 1967, the Mayor's Voluntary Action Center provides leadership in mobilizing individuals and organizations - public, private and not-for-profit - to participate in volunteer activities that strengthen communities throughout New York City." The television ads feature CBS 2 News's full team of anchors. This is the first time in three years that CBS 2 has had some kind of holiday campaign. For more information, click on cbsnewyork.com.