There’s A Tweeting Bra To Support Breast Cancer, What Would Yours Tweet?

OgilvyOne Athens has designed a Tweeting Bra–a bra that is laced in social media (pun intended) that tweets each time it is unclasped as part of a new campaign for Nestle Fitness, according to AdRants. Yes, this sounds absolutely weird, but it’s for a good cause–to promote Breast Cancer Awarenessand the need for self-examinations. To us, it sounded like this bra was more of a chastity belt for your teenage daughter! Heehee!

This bra is a part of a two week campaign that has a dedicated websitethatincludes tips for performing self-examinations and a Twitter account. While I don’t understand any of the foreign symbols on the Twitter account, I wonder what this over-the-shoulder-boulder-holder tweets when you unclasp it. Probably something like: