On top of this, the group has developed the PinKids® range, dedicated to children, which has been bolstered by a new marketing licence this season – Despicable Me 3 – and has recorded even higher growth in volume than the Pink Lady® brand, increasing by 18%.

Pink Lady® will be forging ahead this season and continuing to strengthen its trade-marketing dynamic and communication investments in order to meet its priority objective: to appeal to new consumers.