Jeep Price Cuts for 2002 Models

Date 2001/8/30 0:00:00 | Topic: Miscellaneous

DaimlerChrysler announced today that they are reducing the prices on all versions of the Grand Cherokee by $2,000 across the board as well as introducing a new version of the Wrangler with a 190 hp 4.0L engine. Here's the official word:

After successfully launching the all-new Jeep® Liberty with a starting price well under $20,000, the Chrysler Group announced today a new pricing strategy for its 2002 Jeep Grand Cherokee and Jeep Wrangler models.

The company is reducing Grand Cherokee pricing $2,000 across the board, while creating a more affordable 4.0-liter Wrangler model.

"The Jeep brand has always been known for its outstanding capability and ruggedness, and no other vehicle embodies those characteristics like Wrangler," said Tom Marinelli, Vice President, Chrysler/Jeep Global Brand Center, DaimlerChrysler Corporation. "Grand Cherokee melded this legendary reputation with a new level of refinement and now Liberty has expanded the Jeep brand even further. With a successful cost reduction program, we are able to pass along some savings on these vehicles to our customers. We believe these actions will drive traffic into the showroom and allow our dealers to pair outstanding product with equally outstanding value."

Jeep Grand Cherokee remains at the forefront of the segment with competitive pricing and a new premium model for 2002. All models will be approximately $2,000 MSRP less than the 2001 exit pricing, making the all-new Jeep Grand Cherokee Overland 4x4 model pricing where the top-of-the-line Limited used to be. For $37,430 (including destination) the new Overland model offers major equipment upgrades over the Limited, including as standard equipment the all-new 4.7-liter high output engine, side air bags, rain sensitive wipers and real wood interior accents, making it the most powerful and refined Jeep Grand Cherokee yet.

Rolling the 2001 model $2,000 cash rebates into the 2002 model pricing allows Jeep vehicles better Internet positioning versus the competition. Customers have access to the true transaction price without seeking incentives. This pricing action will also allow moderation of the aggressive incentive programs pursued in the 2001 model year.

The all-new Jeep Wrangler X model will expand the scope of Wrangler, attracting a younger buyer in search of affordability as well as power in the 4.0-liter engine. The X model features the powerful 4.0-liter engine with 190 horsepower and 235 lb.-ft. of torque and cloth seats standard, and will be available for $18,995 including destination.

The Jeep Liberty was launched in April 2001 as the first all-new Jeep vehicle in nearly ten years. In total, the Chrysler Group has received 85,000 orders for this newest Jeep offering unparalleled ruggedness and refinement.