7 simple video marketing ideas

In case you weren’t aware, video is kind of a big deal at the moment. On Facebook, 500 million people are watching videos every single day.

Are you a visual learner? 65% of people are found to be, so it is very likely that you are. Did you know one minute of video contains the equivalent of 1.8 million words? That’s how many zeros? That is a great deal of information we can take in and process, happily and easily, in just 60 seconds.

If you’re not implementing video content in 2017, you’re getting left in the dust. Fortunately, incorporating video into your marketing campaigns doesn’t have to break the bank. There are plenty of easy, affordable ways for you to get your message across using video content.

1 – Explainer videos

Research shows that the average consumer is 4x as likely to watch a video about a product than read sales copy about it. This is why animated explainer videos are so powerful – you can create a rich sensory experience that conveys your product’s attributes while entertaining your audience. In terms of promoting a product, text simply can’t compare to video.

2 – Video testimonials

For any landing page, it’s critically important to display social proof elements. If people can see that others have purchased your product and were happy with their decision, this will encourage them to purchase too.

Text testimonials are better than nothing, but video testimonials are the best forms of social proof. It’s easy to fake a text testimonial (although don’t be tempted), but if your visitors can see a real person describing their experience with your brand, you’re much more likely to be viewed as credible.

3 – Behind-the-scenes footage

If you’re looking to humanise your brand (you should be), providing footage of your employees at work is a great way to do this. In the age of information, it’s easy to forget that people buy from other people, not faceless corporations. By giving some intimate glimpses of your company’s culture with video content, this helps to build trust.

4 – Video signatures

If you want to take brand humanisation to another level completely, try adding short personal video clips to each of your employee’s email signatures. This is an opportunity to convey your likes, dislikes and personal quirks.

Again, people want to do business with other people. The more of your personality you can convey (without conflicting with your brand’s values), the better.

5 – Time-lapse videos

If your company has an industrial workplace, a time-lapse video can be an excellent way to showcase the completion of a project, from start to finish. Check out this incredible time-lapse video of SpaceX’s Falcon 9 first stage descending to Earth.

6 – Q&A sessions

Live video provides an intimate channel of communication with your audience. With a live Q&A session, people can ask questions about your products or services and you can alleviate any fears pertaining to buying. If you’re able to demonstrate your product in real-time and speak without having to rehearse answers, this builds trust.

7 – Share industry news

While many companies blog about the recent activities in their industries, it’s unusual to do a regular video round-up. If you can get established as the one company within your niche that’s putting out awesome video content about your industry, people will go to you first every time for updates on the latest stories.

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