Blog

I am very excited for the recent opportunity to shoot in Israel. Even though I've been living in Canada since 1997, it has long been my dream to work in my home country . Shooting in a new place has its challenges. Coming from a country where I am already established, I pretty much had to start from scratch : locating potential clients, sending promotional material, printing and updating my portfolio and so forth. Surprisingly , one of the challenges I have not foreseen, was the ability to speak about my work - in hebrew. I guess I didn't realize that all of my knowledge about architecture and photography was acquired in english. After all, I left Israel when I was 21 with no background in architecture or photography. I now became aware that phrases like : "elevation study" , "oblique view" or "one point perspective" that became part of my professional language, don't translate that well. But, at the end, I guess its not your words that get you the next job, but your work. Here is a collection of photographs from several projects shots for one of my first Israeli client - Gindi Studio