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Malaysia Airlines has cancelled a contest to give away free trips to customers who shared their "ultimate bucket list."

A bucket list is a list of things people would like to do before they die.

Critics said that considering Malaysia Airlines Flight 370 carrying 227 crew and passengers is still missing, and another of the airline's planes was shot down over eastern Ukraine in July, killing 298 people, the idea was a terrible one.

"We don't even need to tell you why this idea was one of the worst possible choices for the company," a columnist on MediaBistro.com wrote. Time magazine called it an "ill-advised contest."

The contest was open to Australian and New Zealand customers. The links to the contest page no longer work.

The airline has been suffering from poor sales since the two tragedies.