Digital Marketing

Six More Tips From Three More Experts If there’s one thing I’ve heard at MATS in recent years, it’s that recruiting Owner Operators is tough as it’s ever been. Which shouldn’t surprise anyone. After all, as I noted in my first post on the topic, the total number of Owner Operators in the market is (by […]

Implementing a LinkedIn strategy now can pay long-term dividends in your driver recruiting efforts. Particularly if you’re looking to recruit younger drivers. It’s been a couple years since I originally published this post. Since then, the results you can get from a LinkedIn search for “Truck Driver” have increased from under 20,000 to just over […]

If you’re not getting results from PPC, you’re doing it wrong. It’s as simple as that: Properly implemented, PPC can be one of the most cost-effective weapons in your recruiting arsenal. Here are five tips for making a PPC investment pay: 1) Budget Wisely In one sense, PPC is a lot like traditional media advertising: […]

It’s the 21st century. Your website should reflect that. Enough said. Well, not quite enough said. Because a lot of companies in this industry (and not just Mom and Pops) still figure they can get by just fine with websites that look like they were designed by Grampa Ned down at the retirement home in […]

Three Tips For Mobile-Optimizing Your Website Is there any equipment, gadget or device that’s impacted truck driver recruiting more rapidly and profoundly than the SmartPhone? As recently as spring 2012, I routinely interviewed drivers who labeled themselves borderline tech-illiterates. Compare that experience to this statistic, from iMomomentous’s Josh Friedland: Of the 2.6 million monthly Google […]

According to a May 28, 2013 article in Ad Age magazine, more than 140 million Americans now own smartphones—and the vast majority of new phone purchases are on either the Android or iOS (iPhone) platform. It’s almost comical to think that, barely 2 ½ years ago (when he was launching Wright Media), Kenny Wright routinely heard […]

How An “Old School” Owner Operator Company Bet On A Millennial. And Won. Amber Egierski’s first job after earning a 2008 degree in Business Management was as Marketing Director at an Orlando car dealership. When she joined Towne Air Freight in 2011, she had no previous driver recruiting experience. And yet, in less than two […]