It’s been hard to miss Lyft in the headlines lately. Thanks to major partnerships with Disney, Budweiser, and NFL players like Richard Sherman, more people are talking about drivers — and requesting your rides — than ever.

To top it all off, everyone tuning in to prime-time shows and football games will have Lyft on their mind, thanks to our two new commercials. Jeff Bridges rides the Oregon Trail, and Tilda Swinton and Jordan Peele orbit the moon, all while explaining why it matters how you get there.

It’s values like these that drive Lyft forward every day, and help land both of our cofounders on Fortune’s “40 Under 40” list.

… And Our Drivers

Offering 24/7 phone support made waves with drivers and reporters, with CNET pointing out, “[Lyft] introduced in-app tipping and immediate driver payout years before [others] rolled out such features.” One thing they didn’t mention: We also added new features to assist deaf and hard-of-hearing drivers.

Amping up Demand

Most importantly, your rides are a clear alternative to drunk driving, a fact that Budweiser put front and center in the commercial we created together this year. Our efforts are working: In Chicago alone, this police chief credits Lyft with helping reduce drunk-driving incidents by 31%.

Thanks to all of your efforts, we’re seeing no signs of slowing down anytime soon. Here’s to the holiday season! We have a hunch it’ll be our busiest one yet.