New York City (October 24, 2012) — NYC & Company, New York City’s official marketing, tourism and partnership organization, and Syfy today announced the full lineup of free, family-friendly Halloween-themed activities during Syfy HalloweeNYC Fest. As part of Syfy’s monthlong 31 Days of HalloweeNYC celebration, Syfy HalloweeNYC Fest will bring free public events to Flatiron Plaza (23rd Street between Fifth Avenue and Broadway) October 26–28, 11am–6pm each day, featuring activities such as Halloween craft decorating, musical performances, magicians, face painting and photo booth opportunities.

“Thousands of New Yorkers and visitors gather each year in New York City to celebrate Halloween,” said George Fertitta, CEO of NYC & Company. “Every year, the holiday generates excitement across the five boroughs and showcases New York City’s vibrant atmosphere. We encourage everyone to take advantage of Syfy HalloweeNYC Fest and enjoy an array of unique experiences for every age and interest.”

“Syfy is delighted to partner with NYC & Company to create this robust weekend of entertainment for the entire family,” said Michael Engleman, Executive Vice President, Marketing and Global Brand Strategy, Syfy and Chiller. As well, we’re thrilled, for the very first year, to support the Department of Youth and Community Development Cornerstone Program’s annual Halloween Extravaganza for children at the Polo Grounds Cornerstone site.”

Events named after popular Syfy shows will be offered during the three-day celebration: a Hot Set Hands-On Crafts Center, Ghost Hunters Goodies snack station, green-screen Paranormal Witness Photo Booth and a Face Off Face-Painting Station, where guests will be transformed from the ordinary to the extraordinary. Families can also enjoy musical performances on the Syfy Stage.

SYFY HALLOWEENYC FEST SCHEDULE

Friday, October 26
11:30am–noon Songs for Seeds
1–1:30pm Rock of Ages
2:30–3pm Big Apple Circus
4–4:30pm Gazillion Bubble Show
5–5:30pm Back to the Eighties Show

For the fourth consecutive year, The Hershey Company will serve as category-exclusive advertising partner of 31 Days, and in 2012 they’ve expanded their partnership to be truly multiplatform, including presence on-air and on syfy.com throughout the month. In addition, Hershey brands will be featured on-ground at various 31 Days of HalloweeNYC events.

For a full schedule of Syfy HalloweeNYC Fest events and more information about Syfy 31 Days of HalloweeNYC, visit nycgo.com/syfy.

This October, Syfy will also work with NYC Department of Youth and Community Development to throw a private Halloween party for their Cornerstone Program youth participants. The Syfy-sponsored Halloween party will include face painting, pumpkin decorating and a magician, among other activities. In addition, Syfy will make a contribution to DYCD to support their ongoing efforts. "Halloween is a time for children to imagine, be creative and have fun, and Syfy's participation in the Polo Grounds Halloween party allows kids to do that", said Jeanne B. Mullgrav, DYCD Commissioner. "We're also thrilled that Syfy's contribution to DYCD will support additional activities for youth in the arts".

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For the official source on all there is to see and do in New York City, go to nycgo.com.

About Syfy:
Syfy is a media destination for imagination-based entertainment. With year-round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming; a dynamic website (syfy.com); and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)