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It’s estimated that half of baby boomers have some degree of hearing loss, caused by everything from rock music to lawn mowers or just aging. (It happens.) Yet only a quarter of those who need hearing aids actually get them. As one study notes, “For many people a hearing aid is an unwelcome reminder of the aging process, one that they simply cannot accept.”

Screw that. When I explain what my hearables can do, the kids are envious.

We love this article on the Mother Nature Network, and the vigor with which Lloyd Alter writes about his ‘hearables‘. We wish that everyone had the appreciation for the raw power of these tiny little devices that sit in our ears. So much more than a hearing aid, hearables help control the life around us and connect us to family, friends and the rest of the world in a way that leaves “kids envious”. Who needs Beats when you have these?

Forget wearables; let’s talk hearables, the devices formerly known as hearing aids. The hearing aid/hearables market is $5.4 billion worldwide, compared to the $2 billion headphone market. Apple buying Beats may have made headlines, but Apple building Bluetooth Low Energy (BLE) and an accessibility app into the iPhone 5 and 6 is much more newsworthy. Why? Because this opens up the hearables market so wide that the $3 billion Beats purchase will look like small change — and make Google Glass look like a toy.

We think it’s pretty cool too! If you’d like to try a set of ‘hearables‘, please give us a call and we’d be happy to demonstrate this new realm of hearing technology on you! Call to arrange an appointment with our Doctors of Audiology, Audiologists. (519) 961-9285