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Dri Dri @ SML

Client

Private

Year

2010

Status

Temporary

Location

London

Photographer

Carlo Carossio

The Front Room of St Martins Lane’s hotel is a dynamic retail space. It has housed various creative collaborations with partners including The Convenience Store (fashion boutique), Wallpaper (photography exhibition), Angela Hill (vintage books), The Design Museum (film screening) and Nowness (video installation). This time it will be converted by Pardini Hall into an idyllic Italian beach, complete with traditional decking, coloured beach cabins, sun umbrellas, chairs and tables. The customers will be transported to the Mediterranean in the heart of London’s bustling centre enjoying their gelato DRI DRI.