In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.

Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.

Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.