The pattern of criticisms of the press over the decades underscores the problems caused by the absence of universal ethical standards. Situation ethics, or ?adhocracies,?; are an insufficient moral compass to guide a fast?paced, technologically?drive, bottom?line oriented industry. It is suggested that journalists take a lesson from Aristotle, who argued for practical experience and theoretical substance. Aristotle's ?moral mean?; is recommended as a moral compass that will serve journalists who seek to be virtuous and avoid both defective and excessive practices. Several instances in which the ?moral mean?; should prove especially useful are outlined