Kanchi Kamakshi Silks

Kanchi Kamakshi, an year old silk specialty store from Vizag pursues spiritual heritage as the central experience of the brand. In order to reinforce this message, Mode devised a visual narrative that aimed at developing an emotional link and spiritual association with its audience.

The narrative focuses on the divine personality of a grandmother who is being visited by her granddaughter in her village. As she spends time with her grandmother, she ventures on a spiritual journey herself realising inner peace and joy. The campaign recreates this experience through a series of images focusing on the relationship, characters and their emotions.

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Kanchi Kamakshi, an year old silk specialty store from Vizag pursues spiritual heritage as the central experience of the brand. In order to reinforce this message, Mode devised a visual narrative that aimed at developing an emotional link and spiritual association with its audience.
The narrative focuses on the divine personality of a grandmother who is being visited by her granddaughter in her village. As she spends time with her grandmother, she ventures on a spiritual journey herself realising inner peace and joy. The campaign recreates this experience through a series of images focusing on the relationship, characters and their emotions.