Sharing Your Corporate Culture Pays Dividends

As a video production company in the game since 1980, Midland Video has delivered innovative solutions meeting corporate communication needs for a variety of companies. When it comes to workplace cultures, Midland has seen it all — the good, the bad and the ugly. Research clearly indicates the benefits of highlighting the attributes of your corporate culture. It’s a key factor in successfully attracting and retaining talent as well as customers. It can also differentiate your company from the pack and distinguish your brand.

We recently partnered up with Tim Hagen to create a Workplace Culture Series designed to offer insight and best practices from companies that have identified and are living their corporate culture.

The Workplace Culture Series gives management the tools to optimize their company’s corporate culture

An organization’s culture has a significant impact on results and business objectives. But it needs to be more than a mission statement or something you put on your wall.

A strong corporate culture be aligned with a company’s strategy. How do you communicate as an organization? What values do you live by? How do you interact with each other – with your clients? How about problem solving – who is ultimately responsible? Do you empower your employees to make decisions? Strong communication is an integral part of establishing a solid corporate culture. And buy-in isn’t automatic.

People truly make the difference. If you have a team that believes in the same goals and understands the behaviors that get them there, they will be successful.

So the question remains: what is the best way to identify – share and live your corporate culture?

Video can be one of the most effective ways to show off your culture. To show what your company is already doing that’s right and what you should be doing to reach your goals. Midland has experience forming the vision and developing content for a variety of platforms.

Below is an excerpt from the intro of a video we created for Hollister Incorporated highlighting their 95 th Anniversary and how the principles of their founder have shaped their corporate culture.

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Description

The interviewee might be Japanese but the message is one that medical-products manufacturer Hollister Incorporated wanted to share with a global audience. This English version of a customer testimonial was just one of the ways this interview was used throughout the world.

How it’s Made

Description

Badger Meter offices in the Czech Republic, Mexico and Germany wanted to show this video to their customers. Some quick subtitling allowed them to do just that.

Customer Testimonial French

Description

We conducted the original field interview with skier Bastien Perret in French so, when the time came to translate this segment into numerous languages, one version was already partially finished.

At Midland Video, we understand the effort you put into designing products that are not only useful, but also elegant. With this in mind, we created a video with the intention of emphasizing the aesthetic qualities of Bradley’s Verge WashBar without losing focus on the functionality of the product. No matter which language your audience speaks, Midland Video will make sure your message comes across loud and clear.

VaPro Product Demonstration

Description

Europe might now be more united than ever, but customers in each country still prefer video in their own language. This product launch in the UK, France and The Netherlands featured native speakers for each country.

Flow Measurement Spanish

Description

“El mundo es un lugar maravilloso,” or “The world is a wonderful place”.

After we created a corporate overview video for Badger Meter in English, they came back and asked us to make overviews in Spanish and other languages.

Hydraulics International

Badger Meter Development

Description

How does a company stay successful over 100 years? With Badger Meter, they have found that investing in great employees and developing a corporate culture that inspires employees to grow and thrive is key. So when Badger Meter started developing their latest social media onboarding campaign, they turned to Midland Video to show what makes Badger Meter special.

Sizzle Reel

Hydraulics International

BBB Industries

Luminator Technology Group

Action

MW Industries

Seastar

Safeworks

Tronair

Power Products

Fisher Barton Eliminator

Description

It is something most people don’t think about, how to design a better mulching lawn mower blade. But at Fisher Barton, it is their passion. And Midland Video showed how their cutting-edge blades out cut the competition.

Blue Sea Systems Sure Eject

Description

When saving lives seconds count. But forgetting to unplug from a charger can cause expensive damage. Sure Eject ensures that your vehicle is unplugged and ready to go when you are. But how do you show what is happening in a fraction of a second? By producing a photo realistic animation, Midland Video demonstrated how the Sure Eject works and prevents damage in a seconds notice.

Fiserv Remittance Manager

Description

Your banking customers don’t want to remember lots of different passwords to use your banking tools. When Fiserv wanted to show how their products streamline this process they picked Midland Video. We made this infographic animation that showed how Fiserv’s applications all work together.

2Xl Gym Wipes

Description

Germs are everywhere. They make is sick. How do you to keep yourself healthy? That is where 2XL products come in. 2XL makes some of the most effective disinfecting products on the market. 2XL wanted a fun and unique way to showcase their gym cleaning products. For them, we produced a series of six lighthearted animated videos that were fun and yet informative.

Fiserv Integration Advantage

Description

Financial institutions need agility to deliver new technology quickly and seamlessly. When Fiserv wanted to show how their new platform for product integration works, they called Midland Video. We showed how this complex banking solution works in an easy to understand way.

Badger Meter New Product Introduction

Description

Badger Meter”s Coriolis meter is… well… it”s not very sexy. It’s a giant metal box and the measurement technology inside is not groundbreaking. However, they do have an edge over their competition. The software BM has created to control the meter IS revolutionary and the meter they produce is second to none in terms of quality and its ability to plug-and-play in any system operating any protocol.

Fisher Barton Laser Edge Blades

Description

Any landscaping professional knows that sharper mower blades make for sharper looking lawns. Unfortunately mower blades become dull after only a few hours of use. Fisher Barton’s LaserEdge blades solve this problem. But how do you show what a blade that is moving at 200 MPH is doing? Midland video solved this problem by producing an animation that shows how a LaserEdge blade “Cuts itself sharp”.

Miller Tradeshow Presentation

Description

It’s the middle of winter but you still need a marketing video for your new piece of agricultural equipment. Now what? When Miller St. Nazianz came to us with that problem, we knew right away that location taping was out of the question. Instead we created a Nitro 5000 sprayer out of digits and pixels and delivered a finished 2-minute animated marketing piece in time for the first trade show of the season.

Czone Product Overview

Description

Technology is changing the world we live in every day. Power Products came to Midland Video looking for the best way to showcase the power of their Czone system. Through the use of animation, we showed how Czone brings boating into the 21st century.

Fisher Barton Blades

Description

Any landscaping professional knows that sharper mower blades make for sharper looking lawns. Unfortunately mower blades become dull after only a few hours of use. Fisher Barton’s LaserEdge blades solve this problem. But how do you show what a blade that is moving at 200 MPH is doing? Midland video solved this problem by producing an animation that shows how a LaserEdge blade “Cuts itself sharp”.

Our Corporate Culture

Description

Corporate culture is important to potential employees. Hollister Inc. knows this. They wanted to show perspective employees what it’s like to work at Hollister. We produced a set of six videos. Each one highlighting a different part of Hollister’s culture.

Moreland OB-GYN

Description

When you are in search of information, you reach out to your friends on social media. Moreland OB-GYN knows that. That is why they reached out to Midland Video to produce a series of videos for a Facebook ad campaign.

A Day of Action

Description

Community is a group of people sharing a common belief or goal. That sense of community is what drove the volunteers of United Way during their Days of Action campaign. Helping a local neighborhood clean up a vacant lot and create a community green space.

Dental Associates Facebook Campaign

Description

Trust is essential in dentistry, and Dental Associates had us create a series of videos to show the unique way they approach their craft. Their goal is to make people feel safe and comfortable throughout the dentist experience.

Sandwich Bros’ Morning Rush

Description

It’s the Sandwich Bros’ job to make consumers convenient and delicious sandwiches. Conversely, it’s Midland Video’s job to make Sandwich Bros’ ads that will sell those sandwiches.

Tradeshow Testimonial

Description

How do you make yourself standout amongst all your competitors at a tradeshow? The answer, create an experience. That”s exactly what Miller Saint Nazianz enlisted Midland”s help doing. Take a look at the feedback from the client and the potential customers.

Fisher Barton Eliminator Blades

Description

Professional Lawn services live and die by the reputation of the lawns they cut. Fisher Barton Blades needed to show how their Eliminator blade is one of the highest quality lawn mower blades on the market. We produced a video that showed the science behind the blade and why the Eliminator blade is like no other blade.

Sabre Industries

Description

When you think of companies that connect people, most people think of Facebook and Twitter. But at Sabre Industries they make products that truly connect people. Sabre is one of the largest manufactures of power transmission and telecom structures that make up the backbone of our power grid and cellular network. And when they needed a video to showcase their massive products, they called Midland Video Productions.

MW Industries Overview

Description

There are no small parts only small actors. Nowhere is this more incorrect than with MW Industries. MW does make some of the smallest springs and fasteners you will ever see, but they are one of the largest producers of these parts. When they wanted a corporate overview to show off the vastness of what they offer, Midland Video was there to help.

Badger Meter How it’s Made

Description

Fiery furnaces, molten metal, brass ingots, swinging robot arms. CEOs are usually more comfortable in the board room than in the factory, but Rich Meeusen of Badger Meter was game for 5 days of shooting from Central Wisconsin to Mexico as he told the story of how his company’s key product is made.

Tronair Corporate Overview

Description

Tronair has been the worldwide market leader in ground support equipment for over 40 years. Companies like Boeing and Airbus rely on Tronair to keep their planes in the sky. This video is an overview of the international company.

White Paper Video Series

Description

Video is always a great value and using video to create value for your customers is always recommended! We helped Associated Bank bring value to their business customers by converting some boring but useful white papers into an engaging and informative video series.

Safe Place Security

Description

While this video was designed as a trade show presentation, the level of detail made it a perfect tool for educating nurses. Training on both the product and the software that accompanied it were important in the success of this new infant leg band monitoring system from RF Technologies.

Penfield Children’s Center

Description

Penfield Children’s Center is dedicated to early intervention of children with developmental delays and disabilities. Penfield never underestimates the capacity of the very young, and never lets them down. With their partner Kohl’s Cares, Midland Video helps produce an ongoing series of online training videos. The Kohl’s Building Blocks program. These training videos educate parents and caregivers on many common child-raising topics.

Verge Training

Description

No matter the industry, proper use and care are essential to getting the most out of a product. Midland Video created this video as part of a series of clear and detailed training videos in order to ensure the long lasting success of the Bradley Verge Wash Bar.

Ostomy Educational Theater

Description

Creating a valuable educational theater resource for ostomy patients throughout the country meant developing short, user-friendly videos on a variety of topics that demonstrated proper use of Hollister’s products.

Choosing a Doctor for Baby

Description

Broadcasting valuable educational content for new parents is what the Newborn Cannel is all about. They turned to Midland Video to help with developing short, user-friendly videos on a variety of topics for parents.

Customer Story Japan

Description

The interviewee might be Japanese but the message is one that medical-products manufacturer Hollister Incorporated wanted to share with a global audience. This English version of a customer testimonial was just one of the ways this interview was used throughout the world.

Luminator Technology Group

Description

Getting from place to place can be stressful. But Luminator Technology Group designs the solutions that remove the stress from traveling and make sure that you get to your destination safely and on time. Once the original English video was completed Midland Video then translated and delivered LTG’s message in French, German and Swedish.

Customer Testimonial French

Description

We conducted the original field interview with skier Bastien Perret in French so, when the time came to translate this segment into numerous languages, one version was already partially finished.

At Midland Video, we understand the effort you put into designing products that are not only useful, but also elegant. With this in mind, we created a video with the intention of emphasizing the aesthetic qualities of Bradley’s Verge WashBar without losing focus on the functionality of the product. No matter which language your audience speaks, Midland Video will make sure your message comes across loud and clear.

VaPro Product Demonstration

Description

Europe might now be more united than ever, but customers in each country still prefer video in their own language. This product launch in the UK, France and The Netherlands featured native speakers for each country.

Flow Measurement Spanish

Description

“El mundo es un lugar maravilloso,” or “The world is a wonderful place”.

After we created a corporate overview video for Badger Meter in English, they came back and asked us to make overviews in Spanish and other languages.

Medical Product Supplier

Description

With a few days of taping in southern England and a weekend in London, we were able to put together this corporate overview for medical products distributor, Fittleworth.

RF Technologies Help Alert

Description

RF Technologies mission is to keep residents, patients and staff safe and secure. Looking to introduce a new product line at a tradeshow, they turned to the creativity of Midland Video. By highlighting the benefits of the new products RF Technologies made a huge impression at the tradeshow.

Dental Associates

Description

Trust is essential in dentistry, and Dental Associates had us create a series of videos to show the unique way they approach their craft. Their goal is to make people feel safe and comfortable throughout the dentist experience.

Customer Story

Description

Having your customers say why they love your product is always the best endorsement you can have. At Hollister it’s all about making a difference in the lives of people, and making their lives better.

Otolaryngology

Description

Explaining the features and benefits of your product or service is vital, and video does it better than any other media. MCW wanted to highlight their cochlear implant procedure, part of the Otolaryngology clinic, and their staff that makes it happen. Their procedure offers tremendous quality of life to people living with a hearing disability. This video explains all this by telling the story of a satisfied patient.

Healthcare Collaboration Software Demo

Description

What do you do when you want to show off a product that isn”t finished? We helped PDS demonstrate their new software while it was still in production. All of the doctors in this video were recorded looking at green computer monitors – later in post we composited screen grabs of the software. PDS was able to demonstrate their new software and wow their audience before the product was complete.

2XL Gym Wipes

Description

When going to the gym getting sick from germs should be the last thing on your mind. But for 2XL it’s their main concern. We demonstrated how 2XL wipes kill 99.9% of germs that could make you sick while working out. No matter how dirty, Midland Video will make you look good.

Montage Existing Users

Description

Every business needs people to make it run. But the hiring process is old and time-consuming. That’s where Montage comes in. They are reinventing the hiring process for the twenty-first century. Midland did some hi-tech work also, by replacing screens, keying actors and adding graphics to give Montage a twenty-first-century look for their videos.

WUWM Underwriting Spot

Description

To support WUWM’s underwriting efforts we created a series of video testimonials featuring Milwaukee business owners who could talk about the impact of sponsorship. One such business is – von Briesen & Roper, s.c. Attorneys at Law.

Fisher Barton Marbain Testing

Description

Tough, you hear a lot of companies make that claim about there products. At Fisher Barton, they back up that claim and Midland Video was there to catch all the action. We showed how extensive and destructive Fisher Barton testing is, but Fisher Barton blades can take it all.

Instrumental in Sustainability

Description

We worked with Badger Meter to conceptualize, develop and produce this video highlight their Flow Measurement division. Every day businesses work to optimize their operations, protect quality, find innovative solutions, and reduce costs. They know sustainability isn’t really about using less, but instead it’s about using only the necessary amount of precious resources. Badger Meter manufactures one of the broadest flow measurement portfolios to help manufacturers measure what matters, leading to a better bottom-line and a better world… Helping them leave a mark to be proud of.

Bradley Verge

Description

You work hard making your newest product beautiful and stylish. Now you need a video that shows that to the rest of the world. That’s why Bradley chose Midland Video. We showed the new Verge Wash Bar for the work of art that it truly is.

Luminator Technology Group

Description

There is the old saying of it’s not the destination that matters but the journey getting there. Luminator Technology Group designs solutions that make traveling easier and more enjoyable. Whether traveling by train, bus, or plane, LTG’s products guide, entertain and keep passengers safe.

Bradley Celebrating 95 Years

Description

95 years ago the Mullett family founded Bradley, and reinvented the industrial wash fountain. Five generations later Bradley is still run by the Mullett family. One of the keys to Bradley’s success is treating their employees like family.

Power Products Corporate Overview

Description

A corporate overview is about more than showcasing your products and buildings. We told the story of how Power Products has made life easier and more convenient for people across several different market areas.

Broadway Bank

Description

What do customers who’ve actually purchased and used your product or service think about it? Answering that question is one of the most fundamental tasks your website needs to accomplish. By using testimonials you not only answer that question, you also transform your sales pitch into a credible, unbiased recommendation for your product. We helped Fiserv tell the stories of their happy customers which have become a vital tool in their sales process.

Badger Meter Corporate Overview

Description

A corporate overview needs to show more than the buildings you own and the products you make. It needs to tell your story – it needs to tell your customers why you matter and how your products or services make their lives better. We helped Badger Meter explain that they are actually in the conservation business. Badger Meters do more than measure water flow… they are improving water around the world.

95th Anniversary

Description

A strong corporate culture is at the core of a company’s success and legacy. There is no better way to proudly display that than with a video. Here we illustrate how Hollister has evolved globally over 95 years while still maintaining a unique international corporate identity.

Czone Product Overview

Description

Technology is changing the world we live in everyday. Power Products came to Midland Video looking for the best way to showcase the power of their Czone system. Through the use of animation we showed how Czone brings boating in to the 21st century.

Fisher Barton Blades

Description

Any landscaping professional knows that sharper mower blades make for sharper looking lawns. Unfortunately mower blades become dull after only a few hours of use. Fisher Barton’s LaserEdge blades solve this problem. But how do you show what a blade that is moving at 200 MPH is doing? Midland video solved this problem by producing an animation that shows how a LaserEdge blade “Cuts itself sharp”.

Badger Meter New Product Introduction

Description

Badger Meter”s Coriolis meter is… well… it”s not very sexy. It’s a giant metal box and the measurement technology inside is not groundbreaking. However, they do have an edge over their competition. The software BM has created to control the meter IS revolutionary and the meter they produce is second to none in terms of quality and its ability to plug-and-play in any system operating any protocol.

2XL Gym Wipes

Description

Germs are everywhere. They make is sick. How do you to keep yourself healthy? That is where 2XL products come in. 2XL makes some of the most effective disinfecting products on the market. 2XL wanted a fun and unique way to showcase their gym cleaning products. For them, we produced a series of six lighthearted animated videos that were fun and yet informative.

Blue Sea Systems Sure Eject

Description

When saving lives seconds count. But forgetting to unplug from a charger can cause expensive damage. Sure Eject ensures that your vehicle is unplugged and ready to go when you are. But how do you show what is happening in a fraction of a second? By producing a photo realistic animation, Midland Video demonstrated how the Sure Eject works and prevents damage in a seconds notice.

Miller Tradeshow Presentation

Description

It’s the middle of winter but you still need a marketing video for your new piece of agricultural equipment. Now what? When Miller St. Nazianz came to us with that problem, we knew right away that location taping was out of the question. Instead we created a Nitro 5000 sprayer out of digits and pixels and delivered a finished 2-minute animated marketing piece in time for the first trade show of the season.

Sabre Industries

Description

When you think of companies that connect people, most people think of Facebook and Twitter. But at Sabre Industries they make products that truly connect people. Sabre is one of the largest manufactures of power transmission and telecom structures that make up the backbone of our power grid and cellular network. And when they needed a video to showcase their massive products, they called Midland Video Productions.

Corporate Culture

Description

Corporate culture is important to potential employees. Hollister Inc. knows this. They wanted to show perspective employees what it’s like to work at Hollister. We produced a set of six videos. Each one highlighting a different part of Hollister’s culture.

Czone Product Overview

Description

Technology is changing the world we live in every day. Power Products came to Midland Video looking for the best way to showcase the power of their Czone system. Through the use of animation, we showed how Czone brings boating into the 21st century.

Blue Sea Systems Sure Eject

Description

When saving lives seconds count. But forgetting to unplug from a charger can cause expensive damage. Sure Eject ensures that your vehicle is unplugged and ready to go when you are. But how do you show what is happening in a fraction of a second? By producing a photo realistic animation, Midland Video demonstrated how the Sure Eject works and prevents damage in a seconds notice.

2XL Gym Wipes

Description

When going to the gym getting sick from germs should be the last thing on your mind. But for 2XL it’s their main concern. We demonstrated how 2XL wipes kill 99.9% of germs that could make you sick while working out. No matter how dirty, Midland Video will make you look good.

Customer Story

Description

Having your customers say why they love your product is always the best endorsement you can have. At Hollister it’s all about making a difference in the lives of people, and making their lives better.

Luminator Technology Group

Description

There is the old saying of it’s not the destination that matters but the journey getting there. Luminator Technology Group designs solutions that make traveling easier and more enjoyable. Whether traveling by train, bus, or plane, LTG’s products guide, entertain and keep passengers safe.

Bradley Verge

Description

You work hard making your newest product beautiful and stylish. Now you need a video that shows that to the rest of the world. That’s why Bradley chose Midland Video. We showed the new Verge Wash Bar for the work of art that it truly is.