Social Media: MINI E, I Feel London, All Our Best Work

Extending the Creative Use of Space campaign for MINI, which just won an Epica Silver Award, Berlin and Frankfurt-based Kreative Konzeption is out with a new promotion fo the MINI E, an electric powered version of the famed MINI. Housed on the campaign’s Mini Space site, a design competition – the third for the campaign – called Electrified seeks to extend the original campaigns goal of encouraging creative use of space.

Guidebooks and recommendations are all very well, but there’s very little point in discovering a new activity, restaurant or shop if you’re not in the right headspace to enjoy it. Enter I Feel London (or Toronto, or New York as is appropriate), a site that lets users search for things to do based on their mood. Currently in beta, the I Feel sites bring a new spin to Google Maps. There’s a map for each one of nine moods, covering such feelings as naughty, hungover, girly, sophisticated and broke. Andy Whitlock, I Feel’s London-based founder, has kick-started each map by populating it with a handful of activities, with future contributions to be made by anyone who requests an invite. We’re hoping each map won’t be bombarded with contributions, though: we like the limited, curated choice currently on offer. Whitlock is tapping into the zeitgeist: map-based concepts are popping up everywhere.

http://www.allourbestwork.com is a new website, set up by the IPA, which provides the marketing community with the opportunity to upload portfolios, showcase best work and comment on the work of others.