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What it is:An ultrablendable blush with a natural look and finish made specifically for HD technology.

What it does:Formulated with the perfect balance of oils, waxes, and powders, HD Blush combines the second-skin look of a cream with the ease of a powder. Created for HD technology, this formula blends into skin with no visible texture for a truly natural flush of color. It’s completely weightless and can be worn over or under powder to sculpt and highlight cheeks flawlessly.

What else you need to know:Available in a wide range of colors, HD Blush has the perfect shade for every skin tone.

For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.