Book production getting started understanding typography

I’m working on new video coursework about using InDesign for publishing. The first course is concerned about book production getting started understanding typography. My concern is reaching my target audience which is you.

I’m writing for an elusive niche—people like yourselves who understand the value of the typographic power of a tool like InDesign. As a font designer, I am very much aware of the fact that no software can build typographic communication as well as InDesign with the help of Photoshop, Illustrator, and Acrobat.

Book production getting started understanding typography

My desire is to help authors and book designers understand. It’s not like it’s optional. Our world is becoming more design-driven every year, month, and day. Publishing is increasingly controlled by authors and designers. That’s actually the point of the new self-publishing industry of which you and I are a part.

So, I’m asking for your help

What should I call the coursework? So far, the overall course name is InDesign CC: Book Production—broken into two classes: Getting Started & Producing a Book. That says what needs to be said, but there’s no spark or zing. It doesn’t seem to be targeted well. There’s no clearly defined and accurate niche being targeted.

An artist, illustrator, graphic designer, art director, typographer, author and publisher [in that order] since 1967. Radiqx Press is an independent Christian on-demand publisher pushing the envelope for Kingdom as we have experienced it.

Comments

Book production getting started understanding typography — 1 Comment

I think there should be good value for this video project and should help point viewers back to your website where they can find more in-depth teachings on the subject. I think that some of the problem with InDesign is just getting started, so this video would be an inspiration in that regard.

When did Adobe start offering InDesign CC as a stand-alone product for $19.99 per month? That came as a pleasant surprise to me. Last I checked you had to purchase the whole bundle for $49.99.

I rarely use phones.
Email is best:
david at bergsland dot org
275 Sandalwood Dr,
Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman is over a decade old dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us.
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