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Looking ahead: What to expect in 2014

One can hardly imagine an industry that would evolve as quickly as digital marketing. Just consider how many disruptive trends we saw last year: the huge growth of mobile, cloud, big data and social media, the introduction of the Google Glass early adopter program and many new wearables, as well as new ways to connect everything, including your car, your house or even a cockroach!

Last year, we saw the biggest software houses frenetically acquiring digital marketing companies to be able to provide their customers with a complete solution. We see this as validation of the Kentico vision to deliver a fully integrated marketing solution that will allow you to deliver a great, highly personalized customer experience across channels. A single product with a single user interface and single customer profile shared by all marketing applications means less pain and faster results for marketers who are asked to deliver more than ever before.

As you know, we already provide a truly integrated marketing solution. Our next step is to make it as easy as possible for you to leverage all of its power. A big milestone on this journey is the upcoming release of version 8 that will be available at the end of March 2014. If you’re interested, here’s a video walkthrough and a preview version for you to download.

2013 was an extremely busy time here at Kentico, but it was a very successful year. We grew our staff from 100 to 140 employees so that we can deliver an even better product and accelerate your success in the future. We wish you a successful year and we look forward to working with you in 2014!

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KENTICO NEWS

Try out the preview of Kentico v8 now

Do you want to see how Kentico v8 is shaping up? We have just reached the second milestone in the big UI redesign that should make version 8 easier to learn, use and navigate through. And of course, it should also look better: cleaner and more modern.

Site of the Year 2013 finalists announced!

We were greatly impressed by the quality and quantity of submissions to the Kentico Site of the Year 2013 competition and would like to express thanks to all partners and clients who entered their web projects this year. After the very difficult task of selecting the top 3 projects from each of the standard categories, we are now delighted to announce the finalists to you.

Kentico Connection 2013 a huge success

KENTICO COMMUNITY

Kentico Top 10 for December 2013

With another great year in the books we take a look back at the last 10 Top websites from December 2013. It was once again hard to pick through all the great sites being delivered by our partners. We are happy to showcase some of these great sites below, The Gruffalo, College Invest, Destination Steamboat, Savage Motorcycles, and many more…

Webinar: Introduction to scrum

Are you curious about Scrum? Do you wonder what your job might be like if you used Scrum? Please join us for an, “Introduction to Scrum” webinar to learn some basics about Scrum, the leading Agile framework for software development. This webinar is suitable for both technical and non-technical professionals.

Webinar: One size does not fit all: selecting the right mobile strategy

During this webinar, we'll help you understand these three mobile strategy options with a side-by-side comparison, as well as best practices and key considerations. This discussion will help attendees ask the right questions to determine the best mobile solution to meet their business needs.

Date: February 19, 2014Time: 8 a.m. PST/11 a.m. EST/4 p.m. BST

Speaker: Jeff Willinger is the Director of Social Computing, Collaboration and Intranets at Rightpoint and was recently named one of the top SharePoint influencers to watch in 2013, for the third year and is recognized as one of the top social media personalities in the country.

BUILDING SUCCESS

What’s the real value of Lead Scoring for your business?

In their pitch for lead scoring, sales people will name dozens of reasons why its adoption is crucial for your business. But you know that the proof is in the pudding. So let’s see what those already using it have to say. Read this article by our Senior Business Analyst, Petr Passinger,published on CMSWire last week. And check out the infographic of our survey, designed by Kentico.

Content A/B split testing improvements

A/B tests have been available in Kentico EMS since version 6 and with the upcoming version 8 we bring you many improvements:

comprehensive overview of test results

statistical confidence of the test

additional statistics and options

Check them out!

5 interviews on intranets and trends for 2014

We asked our partners with expertise in building Intranets to answer the following:

What pitfalls do you usually encounter when developing an Intranet for a client?

What are the main reasons given for poor user adoption and how do you think adoption could be improved?

What do you consider to be the main Intranet trend for the coming year(s)?