33 European and 25 Asia Pacific cities ranked in the quest to be the world’s best shopping destination.

Athens

City best ranked in:

European cities

Athens

56 / 100

Overall score

Best in

Affordability

Deal Tracker

Athens has a blend of old and new, from the Acropolis to Art Deco. Advantages: Dependable transport, competitively priced shops (with the chance to haggle) and a #5 ranking for hotel rates. Challenges: The city ranks in the bottom 10 for foreign languages, perceived safety and the likelihood of encountering counterfeit goods.