PR Win: New SodaStream Spot Defies Ad Censors - Posted December 3, 2012
Last week we reported on a great ad by SodaStream, the masters of DIY carbonation. While we find the concept of homemade soda fascinating, we were mostly concerned with UK ad regulatory body Clearcast's decision to take the ad off the air for potentially offending the hyper-sensit... [FishbowlDC]

UK Authorities Axe Another Good Ad - Posted November 28, 2012
Yesterday we reported on UK advertising authority Clearcast's decision to pull an excellent SodaStream spot for "denigrating" major soda brands whose products don't even appear in the ad. Today brings another story of a regulatory group killing a clever campaign, and we have to ask: have ... [FishbowlDC]

'SodaStream' Ad Pulled in UK (For Being Effective?) - Posted November 27, 2012
If you've been watching TV in the US over the past several days, you may have seen this new ad for SodaStream, a device that allows bubble-lovers to create their own soft drinks at home, thereby saving both money and bottles.
Personally, we found the 30-second spot crea... [FishbowlDC]