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LEONA CAKES

Cuéntanos a qué tipo de público quieres llegar

Business: We decorate and customize luxury cakes for children (80% of the business) and adults (10%), for company’s events (5% of the business). We also bake and decorate cupcakes (5% of the business).
The buyer is usually a parent who is a top manager in a large corporation and wants to please their kids with the cake of their dreams.
Our prices reflect our high-end craftmanship, attention to details and fabulous taste.
Business objective for the logo: we want to rebrand our business, currently called Incredible Cuisine. Originally we planned to have an Instagram page about surprising cooking recipes. That was the plan until very quickly we were asked to bake cakes. It is now time to communicate more clearly our core business: unforgettable luxury cakes.

Diseño de inspiración

I like the fact that you can see a crown out of a drop of paint - I also think it's a memorable image

I like the fact that only simple and a few lines are needed to understand that it's an ibex /antilope

I like the color combination (but it's one of the logos i choose as I *had to* in order to move on to the next step of the briefing

I like that we can see the character of the buffalo - but i find this logo a bit old fashioned / very old brand - we want to feel more modern than that (but not young)

Interesting how the horns create the other animal - but still a bit too intellectual (difficult to understand for most people, i think)

Although i don' find this logo particularly unique, I like the elegance of it and the integration of BAKE SHOP in the roll

It's a bit more mascuine than what we are looking for (we want to appeal to both women and men) - but I like the silhouette of the condor.

i love how the image brings to life the "sharp ideas" benefit of this business

I love the elegance of the logo

Otras notas

Logo design content: We wish to see in our logo a lion, either a head or full body, the name of the brand “LEONA CAKES” and it should be clear – graphically – that the business is selling cakes, either literally for ex. adding to the lion and text a cake, a whisk,… placed in a shield, in a banner, close to the lion…., or less literally, for ex. from the texture of the logo reminding glazing or frosting.
What the logo needs to communicate: Luxury, reassure potential clients about the high quality of the designs and taste of the cakes, the feeling the business is well established (yet not feel old fashioned).
What the lion should be: Royal, confident, calm, at the peak of his strength
What it’s not: distant, snob, aggressive, ironic, smiling, an old lion, a cub or teenage lion
Usage of the logo: the logo should be readable and clear in small print and on screen in social media. Importantly the logo should be recognizable and beautiful also in single color (back logo on white background for example).

Color palette: we like warm yellow gold and warm dark chocolate but we are open to other colors which would communicate high-end price, high-quality, craftmanship.