Women In PR Bids Farewell To The PR Industry
Miami, FL, (September 23, 2014) – Women In PR (WIPR), a community and resource for public relations professionals, aspiring publicists, and students, has announced that it’s closing due to unfortunate circumstances and illness.
Women In PR has had four strong and successful years and has been … [Read more...]

By Mihaela Lica-Butler This article can be found here
PR pros don't change their strategies with the seasons; they just improve their menus with fresh ingredients that spice up conversations, trigger public interest, and add value to a storyline.
All business owners should take advantage of holidays to reach … [Read more...]

This post can originally be found here
One of the most important jobs of a PR professional is securing placements in the media, but what do you do when a client doesn’t have groundbreaking product announcements or exciting customer wins? A smart PR practitioner knows that you don’t just passively wait around for hard news to … [Read more...]

This Post Can Originally be found here
That women are so prevalent in the public relations business should be news to no one (especially frequent visitors to this site).
It’s a fact that women comprise 63 percent of PR specialist roles and 59 percent of PR management positions, according to the Bureau of Labor Statistics. … [Read more...]

This Post can be originally found hereStrategically partnering with other brands, especially on events, can help turn a lackluster event into a star-studded affair. Not to mention that there is power in numbers, banding together can help encourage press interest and you can combine PR efforts and share contacts for greater reach. The occasional … [Read more...]

This article can be found via PR Couture
How to Choose Between In-house vs Agency Fashion PR
Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

by Meg This post can be found here
I’m very lucky that I am off all next week for a vacation with my family in Georgia. I haven’t had a break since Christmas, and I can’t actually believe that it’s here already! One of my main goals of the trip is to … [Read more...]

By Kevin Allen Post can be found here
The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out.
Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a … [Read more...]

By Matt Lindner This post can be found here
I get pitched dozens of stories by publicists on a daily basis. After the initial pitch comes the inevitable follow-up designed to bump the pitch to the top of my inbox, generally after around 3-4 days.
I've been a member of the press for nearly a decade now, so I’m used to it. I also worked … [Read more...]