When you buy a car, it comes with a thick manual that probably sits in your glove box for the life of the car. The experience with a new luxury car may be much different. That printed, bound manual may only contain the information relevant to your car. No leather seats, no two page spread on caring for the hide. That's intelligent content. And it's an opportunity for APIs to help publishers go way beyond the cookie cutter printed book. It also happens to be an exciting conference coming to San Francisco in February.