Social Media

Augmented Reality Makes for Great Beer Goggles

Tiger Beer — a Singapore-brewed beer not associated with the now infamous golfer — is ready to celebrate the Chinese Year of the Tiger. It has recently released an iPhone app [iTunes link] that combines augmented reality and game play to help UK users discover the best their cities have to offer in terms of Chinese New Year-themed entertainment.

After downloading the free application, you can use it to discover nearby restaurants and bars that serve Tiger Beer. The application works like most other AR apps, which means you can hold it up and rotate it in different directions around Chinatown to see the venue spots superimposed over your camera lens. You can also preview venue offerings and read up on reviews.

Once your thirst for Tiger Beer is quenched, you can also try your hand at the Tuk Tuk Challenge. The game asks you to complete missions and avoid traffic as you navigate around Chinatown.

The real functionality of the app can be seen in the GPS bar finder; it's especially interesting to see a brand attempt to leverage augmented reality as part of a marketing campaign. The adventurous offering combines utility and practicality with the spirit of the brand in a way that we think most Tiger Beer fans will appreciate.

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