Apple’s Big iPhone Promotion Kicking Off This Weekend

Apple is indeed holding a big iPhone trade-in offer at its U.S. retail stores, with promotional signs encouraging consumers to upgrade from their old device. The hope is to convince folks to upgrade their old iPhone 4 or 4S to an iPhone 5s or iPhone 5c, which by now are already nearly six months old.

Despite the fact that a larger, more advanced model is on the way, Apple wants to ensure focus is on its existing models in an effort to get more units out the door. In addition to simple in-store signage, Apple is even emailing customers promoting the event. That right there is a big indication Apple is pretty serious about this promotion.

“You may be eligible for upgrade pricing on a new iPhone,” the signage reads. “And if you bring in your old iPhone to be recycled, you could get credit toward a new one.”

Apple goes on to say it’s a “beautiful time” to upgrade. We know the iPhone 5s and iPhone 5c are pretty ancient in mobile speak, but consumers aren’t always privy to the latest rumors and news. When you’re enticed by an offer for something shiny and new, and there’s a possible discount involved, you might not even care to wait. 9to5Mac says Apple is offering $99 for an iPhone 4 and $199 for an iPhone 4s, essentially giving customers the opportunity to get Apple’s flagship iPhone 5s at no cost.

Mother’s Day is on Sunday in the U.S., and Apple’s timing couldn’t be more calculated. Suppose you’re at the mall headed for a restaurant, and you happen to see the promotion. Oh, I’m up for an upgrade. Might as well do it, you might think. Hook, line and sinker. Of course, Apple has a big update coming this fall, with a bigger screen and redesigned body, so the deal—even when it’s offering next to nothing for the iPhone 5s—might not be as good as it sounds. But if you don’t care about the latest and greatest, you should absolutely take advantage of the offer if you plan on sticking with iOS.