Have you had difficulty with hiring qualified, professional employees? That’s probably because all of the ideal candidates are already employed by your competitors. They might not even know you are hiring because they aren’t actively searching the job boards, visiting your careers page or following you on social media. They are unaware of the benefits, sign on bonus or opportunities you have to offer. With mobile marketing, we can help you reach these people on their smartphones and tablets, even if they aren’t looking for a job.

We specialize in recruiting healthcare professionals (like Registered Nurses) and truck drivers. These are some of the toughest positions to fill because there aren’t enough experienced or qualified candidates to fill every position out there. We have had great success in recruiting for these types of position, as well as others. As long as you have an idea of your target audience, we can put your message on their mobile device.

Facebook, Google and other providers are collecting data on you and your target audience every time you post on social media, browse the web, open apps and go online shopping. We have access to all of this data, which allows us to deliver your ads to a pinpoint targeted group of people – and only these people.

Audience Targeting

We create three unique audiences that are applied to the geographic area you specify. These locations are generally corresponding to the zip codes of your locations, the surrounding area, and the geographic location of your competitors.

We use programmatic ad buying so you never overpay for the placement of your ads. We also have access to top of the line inventory like ESPN.com, People Magazine’s site, local news stations and apps like Pandora. Your ads will be on the mobile websites and in the apps that your target audience accesses everyday.

When a person, who meets your unique demographics, interests and behavior criteria, logs into Facebook, he or she may be delivered your ad. It will look like a normal post in their newsfeed, except it will say “sponsored post”. Just like a normal post, the name of any of their friends who have liked the page will show up at the top. For example, it might say “John and Gina like Citi Trends”. Also similar to a normal Facebook post, the user can share, comment and like your ad. This allows your ad to be seen by more people because, if Molly shared your sponsored post, it will show in her friend’s newsfeed also.

Your ad will be placed in apps and on the mobile web via a mobile banner ad. The same data and specifications (demographic, interest and behavior) will be utilized to determine which which people will see your message.

Conclusion

Mobile marketing is unlike any other type of advertising. We can guarantee that your ads are in front of real people who care about your message. This means that none of your mobile ad budget is wasted. We can turn ads on and off any time you want. This is unlike television, radio or print advertisements. For example, if you have received too many great applicants, we can turn your campaign off until you can interview the first batch of potential employees. If you need to expand your list of applicants, we can turn your campaign back on. Your goal is fill your team with qualified employees. Our goal is to deliver ideal candidates.

Social and mobile advertising are exceptionally powerful tool that can be utilized to reach your optimal consumers on their mobile device, whether it be a smartphone or tablet. We create and serve ads that are targeted to make an impression on your specific audience. Your message will be seen on social media platforms, like Facebook and Instagram, on the mobile web, through display and banner ads, and in the mobile applications that your targeted audience accesses everyday.

Conversion

Converting impressions into leads is our top priority. Each advertisement will have a call to action, such as “Apply Today” or “Tap to Learn More”, which will encourage any consumers viewing the ad to tap or click on it. They will then be taken to a landing page, designed and hosted by our team, where we collect imperative information for you. This landing page is entirely customizable to meet the objectives of your campaign.

For a retail campaign, they can call, find the nearest location, see your hours, check off a few identifiers and/or provide their contact information for further follow up. After they submit the form, they receive an automated email and are entered into a database which you can access 24/7.

Our ultimate goal is to increase foot traffic for your retail stores. Your campaign can run for five or eight weeks. We recommend running two weeks on, one week off and two weeks on. If you’re running an eight week campaign, we go off another week and then add a final two weeks. Alternatively, your ads can run Wednesday night at 6pm until Monday at noon. With either schedule we use the time when the ads are inactive to perform all of our optimization.

We optimize your campaign by analyzing the data, refreshing the creative, updating offers and tweaking the targeting. This an essential step because we don’t want your campaign to fatigue. If people see the same ad too many times they become too blind to them and your ad loses its effectiveness. We also monitor your campaign daily to supply another level of optimization. If one ad is outperforming the others, we will move money away from the others and put it toward the better performing ad. We can make changes at any time during the middle of your campaign if you need to tweak a special deal, location, time specific information, etc.

How It Works

We create three custom audiences in your specific geographic area, usually corresponding to the zip codes of your store’s locations and surrounding areas. Below is an example of targeting for a hardware store.

Job titles – Plumber, Contractor, Builder

Industry – Construction & Extraction, Installation & Repair

Interests & Behaviors – DIYers, new home owners, planning to remodel, etc. (This can be an extensive list)

We run three or four ads for each of these three audiences, which means you have nine to twelve ads running at any given time.

How The Ads Are Delivered – Facebook and Mobile Ad Networks

The ad unit will show up as a “sponsored post” in the Facebook news feed of anyone that meets the specific demo, interest and behavior criteria. If any of their friends already like the page, that sponsored post will include an intro that says “Mike and Sally like Contractor’s Guide”.

The average frequency is 2.65 ads per user. This means that the ad is delivered two or three times to people who meet the targeting criteria. People can like, comment on and share these ads just like a normal Facebook post. We report on these metrics weekly so you can get an idea of how people are engaging with your ads.

Mobile banner ads are delivered when someone opens an app or searches for something on a mobile device, either smartphone or tablet. The same demographics, as specified for the Facebook ads, are used to determine which apps your ads will be placed in. Banner ads are an effective way to build brand equity; when people see your banner ad they will be more likely to click on the corresponding Facebook ad when they see it.

A key component to mobile ads is our ability to advertise to people who are on their mobile device when at a competitor’s location, and those who are within a mile of one of your stores. We can also target people who have been in a competitor’s store within the past 30 days.

The Impact

Social and mobile advertising can have a huge impact on the number of people walking through your doors, making appointments, buying the products off of your shelves, or whatever your end goal may be. Take a look at the people around you next time you are out shopping or eating at a restaurant. You will see that mobile phones are glued to people’s hands. We can put your message on the screens of those who fit in your demographic.

Almost 2,000 Small Business marketers shared their marketing priorities for this year in a eFax and eVoice report by j2 Global’s Campaigner.

Over a quarter (28 percent) say that they plan to increase the online presence of their small business.

Social media apps will also be a popular marketing tool among small business marketers in 2014. Over 70 percent plan to use Facebook to reach potential consumers, while Twitter and Youtube were rated as the second and third most popular mobile apps for marketing.

Meanwhile, almost half (43%) say that the key to the success of their small business will be exercising. Openness to new ideas was another popular resolution. Openness to mobile marketing will definitely work in the favor of local, small businesses as more consumers use their mobile device to shop at local stores.

Visit atsmobile.com to learn more about how to integrate mobile into the marketing strategy of your small business.

New stats from an Ad Age survey show that business-to-business marketers want to make a big shift in how they advertise to consumers.

While only 21 percent of B-to-B marketers shared that mobile would be important to their business last year, 47 percent said mobile will be a top priority this year. Almost the same percentage said they currently offer mobile apps to consumers as part of their mobile strategy.

Content marketing through both mobile devices and social media will also be used more often by marketers in 2014. While web-based content was and still be the most commonly used marketing channel, print-based marketing will decline by 10 percent.

Overall, over 61 percent of B-to-B marketers cite that digital spending will make up over one-quarter of their business’ marketing budget. Like mobile, online spending on video, banner ads, and webcasts/webinars will also be increased throughout the year.

Mobile and other form of digital content will be the main focus of B-to-B marketers’ advertising strategies this year.

Visit atsmobile.com to learn more about how to integrate mobile into your business’ digital marketing strategy.

Think mobile marketing is all about pizzas and night clubs? Think again.

Autos are one of our biggest categories. In fact, the exclusive 2012 study by ATS Mobile interns showed that the automotive industry was the second largest user of our text message marketing solution at 84444.com and 84444.ca. That ranks autos just behind restaurants and ahead of night clubs!

This should come as no surprise as we’ve long known about affluent users and their love of iPads. Tablet ownership is more widespread among affluents than any other income group and those numbers continue to grow according to Ipsos MediaCT. In July 2012, 27% of affluents owned tablets.

According to a report by research firm Leo J. Shapiro and Associates, it was found that two-thirds of US consumers with smartphones have used their devices to help them in shopping. The February 2012 survey also found that 38% of the respondents explored products on their smartphones while shopping inside the store. Customers are using web-enabled devices for a variety of purposes, such as finding out more information about a product, comparing price etc. Customers are “pre-shopping” on smartphones before visiting to a retail location.

Once near the point of sale, more than one in 10 smartphone owners used their phones to compare prices at different stores or websites. This finding relates to growing concerns among retailers over the practice of “showrooming,” when customers research products in-store, but then purchase them elsewhere. Retailers can solve this problem by guaranteeing that the prices of products are steady across multiple channels—in stores, on mobile apps and on their websites. That will give shoppers less motives to walk away from a purchase.

eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015.

During 2011, QR codes came onto the scene as a way to tie mobile and traditional marketing. According to comScore MobiLens (3 months average ending December 2011); during 2011 it was found that among the smartphone audience, 20.3% of the United States, 16.1% of Canada, 15.6% of Germany, 12.6% of France, 12.3% of the UK, 11.9% of Spain, and 10.1% of Italy scanned a QR (Quick Response) code.