2012 Topps Valor Football is a brand new set the company will debut this season. It has a little bit of an Inception Football feel to it and the configuration of the packs and boxes are about the same. Sometimes when a card company debuts a set for the first time, the will want to make an impression. They do that in order to have some built in demand to produce it the next year. Every companies goal is to have iconic brands like Finest, Chrome, etc….. sets they can produce year after year.

It could be that Valor falls on it’s face. Perhaps the 1 pack product will be too expensive and it will be too difficult to pull an Andrew Luck or Robert Griffin III. Much like 2012 Finest and 2012 Platinum – collectors may be cautious, worried that their Valor case will be filled with Ryan Broyles and Chris Givens autographs.

At the 2012 National Sports Collectors Convention in Baltimore, Topps passed out stickers that had the ‘V’ logo on it. At the time they had not released any information regarding the set. Shortly after they set up a Twitter Account that has been shooting off inspirational quotes. Check it out because they will probably show some more preview images and information leading up to the release of the set.

To me it looks like Topps spent more time marketing this set than getting top quality content in the set.