Strategies and Tips

I've followed business and real estate coaches for many years and one of the universal truths that are built into their systems for success is:Stay connected to your client base.Your client base is a gold mine for referrals (read: more closed business). From happy clients you've helped find a home to happy clients you've helped sell [...]

The University of Oregon doesn’t have the only team in Oregon that knows logistics!
The business of helping people buy and sell real estate is a complicated one with lots of moving parts. From initial awareness, lead generation, winning a listing, managing a team, and closing a deal; each individual activity can boost your bottom line. But in isolation none of these activities will help you succeed; you do these simultaneously and more. In order to manage it all and to focus your resources and staff to deliver the highest ROI possible, it takes logistics.

It is time to decide whether or not you’d like your Facebook business page to accept private messages. The latest version of the business page Timeline has a feature that allows businesses to receive private messages for the first time. This is in addition to the ability to post on wall.

When it comes to managing your Facebook business page, and creating true engagement, one of the most difficult pieces is having time to sit in front of the computer and post at what experts tells us are the most optimal times. There have long been applications like TweetDeck and HootSuite that would allow you to schedule posts in the future, but now Facebook has built that right into the Timeline update.

Part One: How to Star, Hide or Pin a Post
Making the most of your Facebook business page means knowing how to use all of the great tools that they offer, in our previous post we covered how to star, hide and pin a post. In this post we will walk through adding a milestone, asking a question (the polling feature) and creating an offer.
In order to use the “schedule a post” feature that we will discuss in our next post, part three, we need to create at least one milestone. Milestones are a way of telling the story of the company or organization. As a small business owner you can use milestones to show your connection to the community, and establish the stability and growth of your company over the years.

If you have a personal Facebook profile and a business page, chances are you already know how to do all of the regular stuff like add/delete friends, update your status, your wall and profile- but you can do more!
There are some pretty cool features that Facebook has added recently that make using your page easier that we would like to share with you. We will cover several topics over a series of four posts that include:
• Star, hide or pin a post
• Add a milestone, ask a question or create an event
• Control who can see a post and how to schedule a post for later
• Disable messaging to your page

Today we take a look at how to use social media to your SEO advantage. As the internet becomes more social and interactive, it's becoming ever important that our online marketing strategy has a social approach as well. Did you realize Facebook has over 850 million users, Twitter has over 465 million, LinkedIn has over 130 million and Google+ has topped 100 million users? This is a huge pool of potential visitors that you should be taping into.

“But I’m too busy to tweet!” We hear this all the time when we coach clients through social media strategy. Many of us are on Facebook frequently, for social and business reasons, but the thought of logging into Twitter and trying to figure out what to say once we get there, wears us out. Here’s [...]

Let’s face it: Facebook fans can be picky and self-absorbed. It’s all about them! You want them to “Like” you, and they know it, but how do you get them to press that little blue button? You have to impress them, Intrigue them, indulge them, engage them and keep them coming back for more. Your [...]

Search engine optimization is a moving target, a continually evolving field that is changing faster than most of us have time to keep up with. So how much do we really know about SEO? What should we focus on to increase our online exposure? Take a few minutes to ask yourself the five questions below and find out how much you know about SEO.