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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Poultry are domesticated birds such as chicken, duck, turkey, and geese, which provide food and fiber. Poultry market is expected to witness significant growth over the forecast period, owing to increasing global population and purchasing power of people. For instance, according to the World Bank, the global population was 7.6 billion in December 2017, and is expected to reach 11.8 billion by 2021.

Moreover, increasing production and consumption of poultry meat compared to other meat products is expected to drive growth of the global poultry market over the forecast periods. For instance, according to the National Chicken Council Statistics published in September 2019, the per capita consumption of total red meat was 92.4 pounds, whereas, per capita consumption of poultry meat was 110.0 pounds in 2018, across the globe.

Key companies operating in the poultry market are focused on expanding their business by increasing the production capacity of their manufacturing facilities. For instance, in 2018, Poland-based meat processing company, ZPM Slawa announced to increase their processing capacity. The company is aiming to increase its daily production from 40 tons to 60 tons of various meat products.

The global poultry market was valued at US$ 267,332.3 Mn in 2018, and is expected to exhibit a CAGR of 3.0%, in terms of revenue, over the forecast period (2019-2027), to reach US$ 347,265.8 Mn by 2027.

Among regions, Asia Pacific accounted for the largest revenue share of 27.3% in the global poultry market in 2018, and is expected to witness significant growth over the forecast period, owing to rising poultry consumption in countries such as China, India, Malaysia, and Australia. For instance, according to the Food & Agricultural Organization (FAO), the per capita consumption of poultry products pegged at 48.7 kg and 44.1 kg in Malaysia and Australia respectively, in 2018. These factors are expected to drive demand for poultry in Asia Pacific during the forecast period (2019-2027).

Figure 1. Global Poultry Market Share (%), By Region, 2018

Source: Coherent Market Insights, 2018-19

Furthermore, Middle East is expected to witness significant growth over the forecast period. For instance, according to the USDA Foreign Agricultural Service, Middle East is expected to witness high demand for poultry meat during 2019 to 2027. Furthermore, according to the United States Department of Agriculture (USDA), high rate of arriving tourism is expected to drive demand for poultry in the region. For instance, according to the Food & Agricultural Organization (FAO), average per capita consumption of poultry meat in the Middle East was 31.6 kg in 2018, with Kuwait accounting for highest per capita consumption of 45.8 kg.

Based on species type, chicken segment accounted for the largest revenue share accounting for 48.6% in 2018 in the global poultry market. The segment growth is driven by increasing preference for chicken products than other meat products. For instance, according to the United States Department of Agriculture (USDA), 2018, meat consumption preference in the U.S. has shifted from beef towards chicken, owing to easy availability of ready-to-eat chicken products coupled with lower price of chicken compared to beef, thereby expected to drive growth of chicken segment over the forecast period.

Moreover, duck segment is expected to witness substantial growth rate of 3.0% in the global poultry market over the forecast period. Duck meat contains optimum level of essential fatty acids & amino acids, and provides high nutrition. Such factors are expected to increase the consumption of duck in the near future, and this is also expected to drive growth of the segment over the forecast period.

Market players are focused on adopting strategies such as business and capacity expansions, in order to strengthen their foothold in the global market. For instance, in February 2016, Pilgrim's Pride Corporation announced about the expansion of its poultry processing plant in Kentucky, U.S. with an investment of US$ 190 million.

Poultry are domesticated birds raised for meat, eggs, and feathers. Popular birds of poultry include chickens, turkeys, ducks, geese, guinea flow, and squabs. Poultry market is expected to witness significant growth over the forecast period, owing to increasing population. For instance, according to the World Bank, global population is 7.7 billion as of October 2019 and is projected to reach 9.7 billion by the end of 2050.

Poultry meat is the most preferred meat among beef, pork, and other red meat, and is comparatively less expensive. This is expected to boost growth of the global poultry market over the forecast period. Furthermore, increasing income disposable income of the populace coupled with changing preferences among people is expected to increase demand for poultry items such as eggs and meat.

Market Dynamics

Based on distribution channel, in 2018 specialty stores accounted for the largest market share in terms of revenue and contributed for 36.7% in the global poultry market. Specialty stores offers specific products according to the type of store. People prefer buying poultry products through specialty stores as it is considered to offer fresh products. This is expected to increase demand for poultry from specialty stores over the forecast period.

Among regions, in 2018, Asia Pacific held dominant position in the global poultry market and accounted for a revenue share of 27.3%. Asia Pacific holds a larger share of global population. For instance, according to the United Nations Population Fund (Asia and the Pacific), Asia Pacific region is home for 60% of the global population accounting for 4.3 billion people, where India and China are the most populous countries in the region. Therefore, increasing population in the region is expected to increase demand for poultry products, which is further expected to drive regional poultry market growth over the forecast period.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, technology upgradation, market expansion, and marketing tactics

The global poultry market report caters to various stakeholders in this industry including investors, suppliers, producers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global poultry market

Detailed Segmentation:

Global Poultry Market, By Species Type:

Chicken

Turkey

Duck

Geese

Others

Global Poultry Market, By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Global Poultry Market, By Region:

North America

U.S.

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Canada

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Latin America

Brazil

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Argentina

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Mexico

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Rest of Latin America

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Europe

U.K.

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Germany

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

France

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Italy

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Spain

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Russia

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Rest of Europe

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Asia Pacific

China

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

India

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Japan

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

ASEAN

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

South Korea

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Australia

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Rest of Asia Pacific

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Middle East

GCC

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Israel

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Rest of Middle East

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Africa

North Africa

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Central Africa

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

South Africa

By Species Type:

Chicken

Turkey

Duck

Geese

Others

By Distribution Channel:

Hypermarkets

Supermarkets

Online Channels

Specialty Stores

Others

Company Profiles

Tyson Foods, Inc.*

Company Overview

Product Portfolio

Financial Performance

Key Strategies

Recent Developments

Future Plans

JBS S.A.

Pilgrim's Pride Corporation

Wens Foodstuff Group Co. Ltd.

BRF S.A.

Perdue Farms

Sanderson Farms

Baiada Poultry

Bates Turkey Farm

Amrit Group

“*” marked represents similar segmentation in other categories in the respective section.