DAYTONA BEACH, Florida (February 8, 2011) - - Louisville, Kentucky native
Brian Rose will make an emotional return to Daytona (Fla.) International
Speedway for the first time since 2002 Saturday afternoon when the ARCA
Racing Series presented by Menards waives the green flag on their 2011
season-opener for the Lucas Oil Slick Mist 200.

Nearly 10 years ago, Rose made his impression in the NASCAR
Camping World Truck Series (NCWTS) driving the No. 4 SunClear Energy
Dodge Ram for Bobby Hamilton Racing (BHR). After qualifying a stout
third, Rose led several laps and found himself in contention for his
first career NASCAR victory. However, with less than 10 laps remaining,
Rose found himself shuffled out of contention and had to settle for
fourth.

Switching from trucks to cars and reuniting with his former crew chief
Danny Rollins, the duo will look to pull off an upset Saturday afternoon
when Brian Rose Motorsports makes its inaugural ARCA Racing Series debut
in the No. 19 Team ASE / Harris Trucking Toyota Camry.

The team participated in the open ARCA test at "The World Center of
Racing" last month and it was apparent that the sidekicks had not
lost any of their momentum. After playing conservatively early, the team
turned up the wick and immediately bolted one of the fastest laps of the
week.

Deciding to play it safe, the team elected to load up their hauler and
trek back home and make the final touches on their Japanese nameplate
while also scooping out the perfect race strategy.

"I'm excited about this weekend," said Rose, who holds 41
NASCAR Camping World Truck Series starts to his credit. "This is my
first go-around in ARCA, but I really feel like we're going to have a
shot at winning the race on Saturday. Danny (Rollins) and the boys have
done an incredible job with this Toyota and I'm looking forward to
see how she performs under race conditions."

What some might not know is that Rose was curious about what to expect
when he climbed in his Team ASE / Harris Trucking Toyota Camry during the
test. The NASCAR Camping World Truck Series did not require restrictor
plates while the stock-cars of the ARCA Racing Series do which
immediately demands a different driving style. It took Rose about two
laps to be accustomed to the new challenge, but quickly that became
something of the past.

"It was a little different at first," said Rose referring to the
restrictor plate, which is designed to decrease the speed of the cars.
"Danny (Rollins, crew chief) was quick to get on the radio and let me
know what I was doing wrong. Quickly, I figured it out."

When asked about his fondest memory of Daytona, Rose quietly replied,
"You can never forget the voice of Bobby Hamilton Sr.," he said.
"You knew he meant business and he was a racer. He told me what to do
and I knew I had to do it. He was right because doing exactly what he
told me to do delivered a strong finish at Daytona."

Rose drove for Hamilton Sr. in 2002 before the NASCAR icon passed away in
2005 after a stint with neck cancer. The Brian Rose Motorsports team will
race in his honor Saturday.

The ARCA season kicks off a busy season for the newly formed Brian Rose
Motorsports. In conjunction with the ARCA Racing Series presented by
Menards, BRM will participate in select NASCAR Camping World Truck Series
(NCWTS), NASCAR Nationwide Series (NNS) and Late Model events all in
hopes of a full-time touring schedule in 2012.

"In my books, the ARCA Racing Series opens the door to the new racing
season. I've watched the series grow tremendously over the last
couple of years and I expect nothing but a very intense and competitive
race. The fans will be standing till the end, guaranteed."