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Millennial Media Closes Acquisition

The mobile advertising specialist seals the deal for Metaresolver.

Millennial Media(UNKNOWN:MM.DL) has added a strategic asset. The company announced it completed the acquisition of Metaresolver, a mobile media buying service headquartered in San Francisco. The purchase, first announced in late February, was effected by an all-cash transaction. Neither the price nor the terms have been disclosed.

According to Millennial, Metaresolver's service "harnesses and analyzes volumes of data to deliver efficient programmatic mobile media buying for advertisers."

Following the closing of the acquisition, Millennial is to integrate Metaresolver executives Seamus McAteer, Mike Rowehl, and Cindy Mesaros into its top management team.

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Eric has been writing about stocks and finance since the mid-1990s, when he lived in Prague, Czech Republic. Over the course of a varied career, he has also been a radio newscaster, an investment banker, and a bass player in a selection of rock and roll bands. A native New Yorker, he currently lives in Los Angeles.