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Amazon Gives MyFirmsApp Nod to Use Lex AI Service

MyFirmsApp, an app solution for accountants and bookkeepers, has been given the go-ahead by Amazon Web Services (AWS) to build AI into its web, mobile and connected device apps using Amazon’s Lex AI service.

Lex, introduced last month, builds conversational interfaces using voice and text that is built on the same technology that powers Amazon Alexa. The MyFirmsApp development team will trial the speech recognition and natural language understanding capabilities of Lex in a bid to ‘deliver a better and more interactive experience for accountants and their clients who use apps built on the MyFirmsApp platform’.

“AI is an exciting prospect for accountants as it will make it possible to effectively add another member to the team that is available 24 X 7 to answer multiple questions and carry out simple tasks. This ‘virtual’ member of staff will help the accountant retain trusted advisor status by appearing to be available at all times,” said Joel Oliver, CEO at MyFirmsApp.