We are providing an app which manages your finances — like a housekeeping book. Our space is limited; therefore, we want to use the slogan "Housekeeping App".
Would an English speaker know what is meant by that?

I would be wondering how an App would sweep, wipe counters, etc.
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Ben HockingMay 16 '11 at 14:52

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I agree with Ben. "Housekeeping" to me implies sweeping, washing dishes, doing laundry. "Housekeeping book" is not familiar to me either. If you mean household finances, a checkbook register or a ledger book might be more suitable starting points.
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Kit Z. Fox♦May 16 '11 at 15:25

Hm, housekeeping is a term frequently used in computing, but not generally targeted towards the user - more of a means to label your internal maintenance mechanisms. I can't think of a developer that would think literally of household tasks when this crops up... actually, scratch that, I can.
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Grant ThomasMay 16 '11 at 15:50

3 Answers
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To expand on my comment, housekeeping to me has the wrong connotation. Perhaps the word you're looking for is bookkeeping? (Although that arguably has some negative connotations with regards to gambling, I reckon.)

Edit to add: Another "word" that might work for you is HouseBook. I've never heard the term before, but it might allow you to allude to the specific nature of this App, while also including a nod to bookkeeping. As Steve mentions, in the product description you should refer to personal finance.

+1, book-keeping is what I would use.
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Matthew ReadMay 16 '11 at 16:08

+1, I go for book-keeping. Personally I think that the financial connotations of "housekeeping" are there but quite dated: it sounds like a Dickensian kind of thing (in Bleak House Esther Summerson acts as John Jarndyce's housekeeper, but she's not the one doing the all sweeping: she essentially has a managerial role, including keeping the books).
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AATMay 16 '11 at 16:14