PAYOT

PAYOT

Beauty Of The Movement

BEAUTY OF THE MOVEMENT

Les Gens Paris recreated the artistic universe of PAYOT by getting their inspiration from the singular vision of the “Beauty of the Mouvement”, a founding concept of the brand at the heart of their heritage, know-how, and forefront vision.With 4 short Instagram films, this new artistic universe plays with the contrast between mordernity and tradition by incarnating the designer, the beautician, and women