The ability to manage expectations is an important political skill, both when seeking office, particularly the American presidency because a presidential campaign consists of numerous primaries over the course of several months before the general election in November, as well as when governing. President Obama, has done a good job of managing the enormous and unrealistic expectations around domestic issues, particularly the economy, which he encountered when he became president in January of 2009. Obama has done this by constantly reminding voters about the extremely difficult economic environment he encountered when he took office and has frequently warning that it will be a long and tough path back to good economic times.