Personal trainers, fitness professionals, owners and managers: learn what it takes to truly take your business and training skills to new heights. IDEA Personal Trainer Institute is where industry leaders will show you exactly how they secure client and business success. From fitness assessment and program design to social media marketing and staff management, gain access to a wide range of cutting edge education that you can use to build a better business.

Attendee Testimonials

"After 4 years of attending the IDEA Personal Trainer Institute West, I continue to learn, grow and connect with other fitness professionals from around the country. The value of this event is endless."

Christin Everson, 2016 Attendee

"I look forward to IDEA Personal Trainer Institute West every year! I always leave with the latest research and applicable techniques that I can implement right away."

Elena Moye Johnston, 2016 Attendee

"The IDEA Personal Trainer Institute West event was absolutely fantastic. The presenters gave so much practical information that I will be able to put into practice right away. The variety of sessions ensured that there was truly something for everyone."

Brenda Adams, 2016 Attendee

"IDEA conferences are full of energy, enthusiasm, education, community, fun and so much more. Excellent, every year!"

Kevin Bretting, 2016 Attendee

"The IDEA Personal Trainer Institute West was a great experience. I enjoyed seeing all the different levels of professionals in the industry come together to learn from some of the best leaders. I highly recommend attending (2 years’ worth of CECs)!"

Carla Kilian, 2016 Attendee

"IDEA PTI West is a shot of inspiration, education and high fives. I absolutely love coming to this event."

Heather Yancey, 2016 Attendee

"A personal trainer experience that is truly personal. Just the right amount of people to give you access to world-renown presenters and trainers, as well as a fun, interactive and educational conference."

Peg Hamlett, 2016 Attendee

"The presenters and all the staff at the 2016 IDEA Personal Trainer Institute West were amazing. Everyone was as knowledgeable as expected, and then some. In particular, Todd Durkin and Nardia Norman held especially motivating and relevant seminars for fitness pros of any gender and age group."

Mark Chintis, 2016 Attendee

"The conference was wonderful. I had fun, learned a lot and met some interesting people. I am looking forward to next year!"

Wendy Simmons, 2016 Attendee

"IDEA Personal Trainer Institute West recharges me each and every year! I always go home fired up and ready to impact as many people as I can!"