IBM Closes Aperto Acquisition

IBM announced in February that it had signed an agreement to acquire Berlin-based digital agency Aperto, which would join the IBM Interactive Experience (IBM iX) team to support IBM's growth in Europe's largest economy.

IBM announced on Tuesday that it has closed the deal.

"Together, IBM iX and Aperto will provide companies with engaging experiences through a combination of digital, creative and design skills," IBM says. "New and existing clients will now benefit from an expanded expertise in strategy, analytics, mobile and technology innovation."

“Experience design has become an essential element in business strategy as company’s in all industries seek to deliver more consumer-like experiences,” said Paul Papas, Global Leader, IBM iX. “We look forward to working with Aperto to drive real results for our clients in pursuit of digital reinvention.”

The company calls the acquisition its latest strategic move to "enhance the experience design prowess" of IBM iX. It follows recently announced plans to acquire Salesforce partner Bluewolf and acquisitions of Resource/Ammirati and ecx.io.

Aperto has over 300 employees who will join IBM iX. Its clients include Airbus, Volkswagen, and Siemens.