Rosa Mexicano hops on local sourcing trend

The upscale Mexican chain shifts its purchasing strategy to keep pace with the culinary scene

Rosa Mexicano, a 16-unit chain of upscale Mexican restaurants, has shifted its purchasing strategy to include more local, seasonal products, and it’s also regionalizing some of the menu items.
“Frankly, as the culinary scene has shifted a little bit, we’ve decided to shift with it,” chief executive Howard Greenstone said.
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