Marco SØrensen is a test driver for Lotus and he joined members at the official launch of the Revive fitness suite at The Holiday Inn, in Telford.

The gym has been completely refurbished with a £100,000 makeover, and is the first in the area to offer some of the very latest hi-tech equipment.

Jo Burton, Revive Leisure Manager, said: “We were delighted to welcome Marco to our fitness suite, and he was extremely impressed with the quality of the equipment we now have available. We carried out extensive research to ensure we found the very best machines for our members, and everyone who has tried them so far has agreed they really are state-of-the-art.”

The fitness suite now offers Matrix Fitness CV equipment which is designed to create a multi-sensory experience, with touch-screen displays, and iPod and Nike+ compatibility.

Gym users can view cinema quality video and select their dream running location with destinations including the Grand Canyon and Hawaii. They can also feel terrain changes underfoot and hear scene-setting sounds through their headphones.

And it’s not just video footage playing; the incline on the treadmills adjusts to match the terrain on screen, and the video speed is interactive too, so when a member speeds up or slows down their workout pace, the video playback rate changes to match their speed.

Matrix Fitness is an official supplier to the Lotus racing team, and Marco, who has been involved in motorsport since the age of 3, happily agreed to help Southwater Event Group Chief Executive Tom Gray with the new-look gym’s official opening ceremony.

Tom said: “To have a Formula 1 test driver put our equipment through its paces was a real thrill, and Marco was full of praise for the gym following its transformation. We’re looking forward to more members joining our club and trying out this whole new fitness experience for themselves.”

As well as the interactive workout machines, the gym also has new strength equipment which uses the latest industry developments to make it more comfortable, effective and easier to operate, and the experienced staff can offer fitness testing and personal training too.

The Revive fitness suite also has a 15m by 10m indoor swimming pool, six-seater poolside spa pool, two saunas and a steam room.

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