Videos

The Four Cs

Diamond Rarity

Diamond

At Helzberg Diamonds, we pride ourselves on having extremely strict standards for diamond quality - especially when it comes to the cut of our diamonds. We stand behind every diamond that goes into every piece of our jewelry, ensuring that it lives up to the standards we have upheld since 1915.

The basics of diamonds has always come down to the 4Cs - cut, color, clarity and carat weight.

Cut: The cut of a diamond affects how well a diamond returns light back to the viewer's eye. A well cut diamond will appear brilliant and fiery.

Color: A diamond's color is a measure of the stone's whiteness, meaning it is actually measuring the lack of color a diamond has.

Clarity: The clarity of a diamond refers to the presence (or lack) of imperfections. Generally, the more imperfections (or inclusions) a diamond has, the lower the clarity.

Carat Weight: A carat specifically measures a diamond's weight. Because of its rarity, one larger diamond is more valuable than a combination of smaller diamonds.

Rated 5 out of 5 by 1
reviewer.

Rated 5 out of 5 by SoonToBeMrsCooper Forever Love
My experience at Helzberg was amazing! Everyone there played a part in helping my fiancé and I find the perfect ring. I absolutely love this ring, from the way it shines and sparkles to the way it's cut. It is perfect for me and I couldn't be any happier. Once we made it final that this was the ring after looking at almost every ring in the store just to be sure, the associates asked us to close the deal with a kiss, in the middle of the store. Needless to say, it was a great experience and I got to leave with the perfect ring I have the pleasure to gaze for the rest of my life with THE love of my life. :)
August 2, 2014

It all started when Shirley Bush agreed to become Barnett Helzberg Jr.'s wife. From that moment on he knew he was loved, and wanted to share it with the world.
"I Am Loved®" quickly went from a slogan to a button to a worldwide phenomenon. Four decades later, Shirley and Barnett are still going
Visit I am Loved