Conversion Rate

This report shows a history of your site's conversion rate. The
definition of 'conversion rate' is the percentage of transactions
per click-through.

This report is useful in evaluating campaign and pay-per-click
effectiveness.

Terms Used on Report:

Total Clicks

The act of a user clicking on a hyperlink that directs the user to another
site. Clicks are recorded when a visitor clicks on a link from a referrer
once per day per referrer.

Clicks can occur from a variety of sources, including:

Links on search engines

Links on other sites

Links within emails

Total Transactions

A completed transaction by a user. Transactions are recorded when
a special tracking script is executed on your confirmation
page(s). This tracking script can be found on the Account / Get Tracking Script
menu item.