In “Diamonds are Forever in Botswana”, we are introduced to how the company, De Beers, made a profitable business in the country of Botswana, while contributing great benefits to the country through many aspects. The company’s business consists of overseeing the mining of diamonds and then selling them throughout the rest of the world. Even though De Beers is the dominant force in Botswana, they approached their venture in the country by having an equal relationship with the government split down the middle 50-50. Approximately 10 years ago, they even sold the government a 15% stake in their successful company. From a socially responsible aspect, De Beers has made great contributions to the country with their involvement with AIDS, building beneficiary structures like roads, schools and hospitals for people to use in their daily lives. While they definitely helped the citizens of Botswana socially, they also involved its people in their business by training their citizens to adopt executive positions in the government because of its partnership with the diamond company. In this specific case, both De Beers and the government rely on each other to maintain their own survival as well as the country and the people itself. While both play an equal role, De Beers is exemplified as a good citizen due to its involvement in providing the people of Botswana with great benefits. It also brings stability to Botswana by giving people basic and necessary social needs, jobs and a high revenue margin for the country. While De Beers is largely seen as a positive influence, it also had issues with their own practices. For decades, De Beers exemplified monopolistic practices when it used its dominance to manipulate the international diamond market by convincing other producers to join their monopoly. Additionally, in order to control prices through supply, they stockpiled other manufacturer’s diamonds to achieve that goal. When the controversial practice of blood diamonds came to...

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...case, Botswana: A Diamond in the Rough, describes the exceptional case of Botswanas sustained economic rise from near absolute poverty to a country with a 10% average annual GDP growth for more than four decades. This case shows that healthy economic gains can be achieved by a mixture of formal institutions and ad hoc substitutes for missing institutions.
When Botswana gained its independence in 1966, the country lacked many of the institutions deemed essential for economic growth by most prosperous developed nations. These absent institutions included a central bank, a national currency, basic administrative structures, market institutions, and the ability to connect to the global markets and apply external tariffs. Yet, Botswana was unique among its neighbors in that it held institutions such as a stable, democratic government supported by a charismatic leader and a constitution which upheld the liberties of a free press, legal transparency, and property rights. Botswanas institute of government also lacked the discriminatory practices and internal strife present in many of the neighboring countries.
Botswana was able to supplement its lack of many formal institutions with substitute ad hoc solutions which filled many gaps. The countrys initial lack of its own central bank and national currency was supplemented with the countrys use of the South African Monetary Union...

...ForeverDiamond
---Analyze the true meaning beyond the advertisement
Perhaps the growing impact of publicity about which people are concerned these days is fully reflected in the luxury industry. Even someone argues that our real world has been “occupied” by the concentrated public images when more and more people have been attracted by those sparkling gewgaws, and people start losing control since they devote too much expectation in the exaggerated ideal world promoted by luxury. The advertisement I choose about the diamonds, displays the myth of the marriage. As it presented in this advertisement ,this myth gives us an ideal of femininity, and represents romantic heterosexuality. For the rest of the essay, I would like to pick up the diamonds in the luxury industry and analyze the “true meaning” beyond those pretty jewelry images which are provided to the public, create ideas as to what advertising’s goal is ,and how the advertisement shows the femininity and romantic heterosexuality .
“A diamond is forever.” An Extraordinary slogan ,a vivid metaphor ,a touching oath is attracting somebody is eager to become extraordinary or somebody want to reveal their extraordinary. That is one of the main reasons that the advertisement is so popular and successful. Undoubtedly many people are...

...A Diamond is Forever
This ad is one of the De Beers adverts for diamond engagement rings. The De Beers Company is known for the fact that it took a product, which here is the diamond, and thoroughly created an appeal and an audience for it; so successful and strongly ingrained in social practices that people do not realise that what they know about diamonds is an image completely created by De Beers. Through this advertisement analysis, we will see how this ad, with the help of a meaningful catchphrase, targets both men and women who are in love.
As stated before, De Beers changed the way people view and value diamonds. One fitting example would be related to the symbolic value of this gemstone. Its association with love, romance and so on was an idea invented by De Beers in the eighties along with the notion of giving a diamond ring when proposing. Therefore, this ad is aimed at both: men thinking of proposing and women dreaming of such proposal. On one hand, men, who purchased about 90% of engagement rings, are convinced that diamonds are the gift of love. When considering an engagement ring that could represent his endless love and affection for his partner, a man would ultimately think of a diamond. As it is written in the ad, a diamond is forever. Therefore, a meaning behind such gemstone should be...

...Thompson
BBB4M0
June, 10, 2012
Diamonds
There are many different kinds of valuable gem in the world; however, diamonds is the most precious and favorite stone all the time. As the hardest known naturally material, diamond can be used to polish, cut and become a jewelery. Consumer claim that diamond is forever, that’s why diamond wedding ring represent for the endless love. This is a reason whydiamond always become a “hot topic” in the market all over the world. However, because of the deep and fast comsumption, diamond resources are becoming exhauted and it led to the conflict in countries that have diamond mines.
Diamonds market is very busy in last recent years. According to a research of Diamcor Mining Inc, which is a Canadian company supply rough diamond to the world market, the total value of diamond jewellery sold each year is approximately US$72 billion while the total value of production is $14 billion per year with 160 million carats diamond per year. The USA represend the largest market of diamond followed India, China market. For the first half of 2011, the United States imported $11.3 billion and exported $9.4 billion in diamond. Every year around 7 billion dollars is spent on diamond rings in United States. Furthermore, as De...

...Botswana: A Diamond in the Rough
The Harvard Business School case study “Botswana: a diamond in the rough” deals with various reasons how Botswana became within 40 years the most successful economy in Sub-Saharan Africa.
The case study leads through Botswana’s history before the colonization by the British Empire until today, stating several factors which made Botswana more successful compared to it’s neighbour countries in Sub-Sahara Africa.
Within only 30 years a very rapid economical growth could be observed and in 2000 Botswana’s GDP growing rate reached a similar value as China.
The political situation is stable since Botswana’s independence in 1966 and their corruption is, especially compared to other African countries, very low. The unemployment rate until 2000 never felt under 2%, which is even compared with countries outside of Africa very rare. Asking myself if Botswana is a success, I can definitely answer yes. Even if the country still has to struggle with the second highest HIV infection rate in the world and it is still a challenge for the government to diversify the economy, in order to be less dependent on the fluctuating diamond industry, Botswana is called to be the “African Miracle”.
Taking into consideration that Botswana is a land-locked country and until 1968 there were no mentionable resources it seems...

...don’t mind…
Environmental Issues in BotswanaBotswana is an incredibly venerable country in terms of the environmental problems. There has been faced with major challenges to the environment in recent years due to climate change, population growth, increased resource consumption and overstocking making the ecosystems more vulnerable. This has caused the country to be susceptible major environmental issues. I will discuss some of the major environment issuesBotswana is currently facing today such overgrazing, desertification and the existence of only limited fresh water resources.
One major concern Botswana is facing is desertification problems that predominantly stem from the severe times of drought in the country. Due to the drought, 75% of the country’s human and animal populations are dependent on groundwater. Groundwater use has eased the effects of drought, but has left a toll on the land. Groundwater is retrieved through drilling deep boreholes, which leads to the erosion of the land. Surface water is very scarce in Botswana and less than 5% of the agriculture in the country is sustainable by rainfall. Due to this 95% of the country raises cattle and livestock as a means for an income. Therefore, it is not a surprise to see that 71% of the country’s land is used for communal grazing, which has been a major cause for the desertification of the country. Since raising livestock has proven to be...

...Monopoly in the Diamond Industry
De Beers advertising slogan "A Diamond Is Forever" has been the center of its effort to establish the stone as the only appropriate gem to symbolize lifetime love and commitment. The more ad money spent, the more diamonds people buy. And when people buy diamonds, De Beers profits. It is the reason the company spends $180 million a year worldwide to advertise cut diamonds--a product it doesn't even sell.
There are very few companies ... you may struggle to find even one, that has been the leader of its industry for its entire
- Miner and buyer of 70-90% of the world's rough diamonds
- Buys rough diamonds directly from the diamond mine owners
- Cutters sell the cut diamonds to the dealers who in turn sell them to the jewelry stores.
- And still De Beers spends $180m a year worldwide to advertise cut diamonds--a product it doesn't even sell!!!
 Inefficiencies created by monopolies and Antitrust regulators in the U.S.
- Other commodity prices (e.g. gold, silver, grains) fluctuate greatly in response to economic conditions
20th century, De Beers sold 85% to 90% of the diamonds worldwide
2. Rockefeller's Standard Oil and Gates' Microsoft may have briefly approached this kind of dominance, but the length and extent of De Beers' supremacy is unprecedented. Artificially...

...Katrina Carter
November 20, 2011
Botswana
The African country of Botswana, formerly know as Bechuanaland, is located in the southern end of the continent, Africa, and consists seventy percent of the Kalahari Desert. Botswana is surrounded by six countries, including South Africa, Namibia, Angola, Zambia, Zimbabwe, and Mozambique. Rhodesia was an expanded territory which included the countries of Zambia, Zimbabwe, Mozambique, andBotswana. Once this vast Rhodesian territory came across the idea of independence, it split into four separate countries. Northern Rhodesia became known by the name of Zambia, and southern Rhodesia became Zimbabwe. At the time of colonization, there were many political, economic, and religious advantages, as well as disadvantages, that motivated the Europeans to colonize Botswana. One might wonder, “What specific advantages and disadvantages does Botswana possess that inspired the Europeans to colonize this area?” In this essay, one will explore the political, economic, and religious ambitions, of the Europeans, to colonize Botswana.
Botswana first came in contact the Europeans, when seeking protection in 1884. During this time, the people of Botswana relied on their chiefs as a form of government. Therefore, all important decisions were made by the tribe leader with perhaps some council from other respectable...