5 ways to use web analytics for business and increase sales

Google Analytics is one of the most popular and widely used platforms for monitoring online traffic. If you’re implementing SEO in any form, you will want to know which keywords are driving the most traffic to your site. If a particular keyword is driving a large volume of traffic, you may want to create similar content to capitalize on that trend. Marketing on social media is big business, and tracking the results of your efforts is key to success.

Key Takeaways:

Without a website and web analytics, it is very hard for a modern business to be successful.

Web analytics are helpful to understand why people are interested in your business and what will keep them interested.

It's also important to understand the demographics of your audience, which web analytics can provide.

“By determining the search keywords, you will have a better picture of what people need and how you can target the keywords based on user’s searches.”