Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. It isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition)

Social Media Can Reduce Your Overall Marketing Costs

Social networks are a cost-effective way to get your brand in front of fans and prospective customers. The highly specific targeting parameters offered by Twitter, Facebook, and LinkedIn can help you get the biggest bang for your marketing buck.

You can offer better customer service with social media

If you’re looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can communicate directly with you, and you can quickly answer them in a public format that lets other customers see the quality of your customer service.

You can design your own online personality

Social media is a great way to display your business’ personality, as well as behind-the-scenes information about you, your employees, your workspace, and more. When you humanize your brand in this way, it makes it easier for consumers to connect with you and develop loyalty.

Social media lets you associate with other businesses

The fact that you are able to connect directly to the consumer means you can use this platform to also connect to other entrepreneurs and business owners.From possible strategic business partners to new distributors, social media lets you have real conversations with actual people who might otherwise be socially or geographically inaccessible in the real world.

Customers can validate your business on social media

The idea behind allowing customers to correspond directly with you is so that they can get the best customer service possible. When this occurs, it happens in a very public forum that can be seen by other prospects.

Track your Results

The reason why social media advertising is so efficient is because it is trackable. You can measure sales, website traffic, email subscriptions, and most importantly, the effectiveness of your social media advertising efforts.

Social media lets you gain the competitive advantage

The true advantages of social media are the ability to get a leg-up on your competition by connecting with your current and prospective customers in an organic way across the web.Social media can help you boost your search rankings, provide better customer service, craft a compelling online personality, connect with new business partners, build connections, and earn word-of-mouth marketing from your brand advocates.

Increased Social Shares and Backlinks

A social media share occurs is when someone shares content from your website or your social media channels that includes the link to your website. Backlinks are links on other websites that points to your website.

It Will Help you Beat your Competition

You can dominate your competitors by outdoing them on social media. Even in political races, there is significant evidence that social media can give an extreme advantage over opponents. Through the use of social media, you can gain more market share and take out your competitors.

Customer Feedback

When launching a new product or idea, you can gain customer feedback through social media. On social media, you have the ability to ask questions to gauge interest and feedback on certain topics. You can create surveys and incentivize your followers to participate.