“By branding ourselves The Ethical Dairy we are not demonising farmers nor claiming to be perfect. What we’re trying to convey is that in everything we do we aim to meet the highest ethical standards.

“Our goal was to farm in a way that is resilient, ecologically sound and less stressful for the animals and the people working with them. So we’re leaving the calves with their mothers to suckle.

“It means we take less milk from each cow but we’re seeing real benefits from this approach - longer living, healthier cows, less antibiotic use, faster growing calves and less purchased feed.”

'Long and expensive journey'

Transitioning their family farm in Dumfries and Galloway to the new model has been a "long and expensive journey", according to Wilma Finlay, but they are now producing a "financially viable farm".

Dumfries and Galloway is home to 45% of Scotland’s dairy industry, and introducing a radically different dairy model in the heart of one of the UK’s biggest dairy regions has not been without challenge.

David Finlay added: “Many people in the farming industry think we’re completely crazy. Financially it’s been extremely challenging, but the cows and calves just love it. We’ve given ourselves 3 years to break-even and 18 months in, we are already seeing some daylight.

“Our cows are living around twice as long as those on an intensive dairy farm and our calves are growing almost twice as quickly as typical dairy calves. At the same time our reliance on inputs, such as cereals and chemicals, has reduced substantially and we’ve increased the net amount of food in our global food system by around 80%.”

For the farming couple, their goal is to "revolutionise the dairy industry" by persuading other farmers of the benefits of this new system.