With 36 states expected to face serious water shortages by 2013, water conservation is an increasingly critical concern for our country. In response to this important issue, the Student Conservation Association and American Water, in partnership with the U.S. Environmental Protection Agency's WaterSense program, have launched the Save Water Today public service campaign. Save Water Today is an integral component of American Water's year-long consumer education campaign promoting water efficiency and water source protection to help mark the company's 125th anniversary. Visit www.savewatertoday.org to find out more.