Social Media Today:The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders here are 5 key lessons from the Social Marketing Leaders that other marketers can learn from and follow.

Health Care News Feed: Internal social media boots the bottom line You know it’s important for a company to interact with its customers on social media, but should companies connect with employees through internal social media, too?

Pew Internet and American Life Project: Peer-to-Peer Healthcare and the C3N Project Three-quarters of US adults go online. A majority of US households have broadband internet access. Eight in ten adults have a cell phone. (Video)

Mashable:‘App Economy’ Has Created Nearly Half a Million Jobs Since 2007 [STUDY] – “That app you use to play Words with Friends on your phone or book a reservation using Open Table might be giving the American economy a nice boost, at least according to a new survey by TechNet. The new “app economy” has created about 466,000 jobs in the United States since 2007, according to the survey.”

Search Engine Land: Goodbye Google+ People & Pages, Hello Knowledge Graph Box – “Google’s Knowledge Graph has claimed its first “victim,” if you will: The content box that showed “People and Pages On Google+” is gone. In its place? A variety of Knowledge Graph-related content that will show up differently depending on the search query.”

Mashable: New Facebook Integration Shows What Your Friends Are Learning – “The Pinterest-like website for learning that the founders of Grockit launched Thursday now has a Facebook integration that shows your friends what you’re learning. Learnist, the newly launched product, allows anyone to compile content pieces onto a board (they call it a “learning”) that may look familiar. Unlike Pinterest, however, creators suggest a path in which to consume each content component. Users can check off each component as they go or “re-add” it to one of their own learnings.”

Social Media Today: Facebook Promotions: Know the Rules – “Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow. By breaking Facebook Terms, you run the risk of having Facebook shut down your Business Page. Make sure you’re familiar with all the rules.”

Mashable:Motorola Under Google: 3 Possible Futures – “But in the same note, Page says it’s replacing Motorola’s CEO with a “longtime Googler” and several other key executives will be replaced as well. Google appears to have big plans for Motorola Mobility, but given that newbie CEO Dennis Woodside doesn’t have a strong history in telecommunications (he began his career as a mergers and acquisitions lawyer, according to his LinkedIn profile) or Android, it’s unclear what those plans are. I see three possibilities:”

Social Media Today: Social Metrics: Market to the Head? Impossible. – “Newsflash: In case you haven’t heard, social marketing is not just about likes, shares and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI—and with more and better tools on the market, it’s getting faster and easier to acquire data.”

techPresident: Changing Winds for Open Data at the National Weather Service – “The National Weather Service is going to update its weather alerts for the 21st century.Weather data has long been held up as a prime example of how government data can spur private enterprise, as an entire industry has evolved to interpret and package meteorological data coming from government sources. Now, the Weather Service is updating how it offers up that data for a next-generation weather industry.”

Mashable:Obama Answers Twitter Questions Himself – “President Barack Obama is no stranger to Twitter; he held his first Town Hall on the microblogging network, at the White House, complete with Master of Ceremonies Jack Dorsey, just under a year ago. But that was easy — Obama got as much time and space as he wanted to answer the questions posed on Twitter. How about the president replying in tweet form, in real time? Thursday, with his reelection campaign getting into gear, Obama decided to respond to a few questions via Twitter while in Iowa — and this time, it was his fingers on the keys.”

HowTo.gov: How Internet Users Spend Time Online [infographic] – “The folks at Go-Gulf.com show some of the amazing numbers that provide a snapshot of how people spend their time online. The average Internet user spends around: 22% of their time on social networking sites, 21% on searches (Google gets 1 billion search queries a day!), 20% on reading content and 19% on emails and communication.”

Mashable:Bubble Robots Move Using Lasers [VIDEO] – “This isn’t your typical artificial intelligence robot, but scientists at the University of Hawaii have created bubble “robots” that can be directed using lasers. They hope to use the bubble robots to build micro-structures. And once the bubble bots are no longer of use, they can be popped.” (way to go NIST!)

B To B Online: Social media marketing surges, legacy channels impacted – “Social media, initially a curiosity, is an increasingly important avenue for marketing interaction between marketers’ brands and their customers and prospects, according to a new study from BtoB. The study also contains a number of surprises about which platforms are favored by marketers and social’s impact on legacy channels.”

Mashable: In-App Ads: Balancing the Needs of Advertisers and Publishers – “In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we’re running bonus footage throughout the series to provide a deeper look into the startup experience. This week, Vungle hired David Oh as director of business development. Now, David and Colin Behr — who joined Vungle as “the closer” a few weeks ago — are fleshing out the business model and forecasting revenues for Vungle.”

Business Insider: This 21-Year-Old May Have Cracked The Future Of Mobile Advertising – “In a nutshell, Kiip’s banners appear in a mobile game once a user completes a level. The ad offers the user a reward for their gaming success: a free bottle of Propel, for instance, was offered by Pepsi inside the MapMyFitness app for every eight miles run by a user.”

MarketingProfs: Four Tips for Subject-Line Success – “Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they’re just right. After all, a single word can make the difference between a subscriber’s indifference and interest. So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines eight rules for creating better subject lines.”

CMO.com: After Almost 20 Years Of Banner Ads, Who Is Clicking? – “Internet users have been presented with banner ads for nearly 20 years, but who’s clicking them and who’s not. A new infographic from Prestige Marketing reveals some insights on who clicks ads and the reasons many don’t click.”

Social Media Today: Social Media Is Taking Over Search & SEO – “How strong of a role does social media play in search and SEO? There are still many B2B companies not participating in social media. It doesn’t help our sales effort, we cannot quantify it, our target doesn’t use it and the list goes on. I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn.”

Social Media Today: 5 Hidden Features of Facebook – “It’s a little like Facebook’s version of the Easter egg extra you can find in a DVD of one of your favorite movies. Only instead of getting inside director’s jokes that you might not have known otherwise, these features are here to make the experience of having a profile on Facebook one you can customize deeper while still protecting the privacy of. And that’s saying a lot considering that not every Facebook user has yet to convert their home page to the timeline and tailor it to fit their professional and personal needs.”

Mashable:What You Can Learn From Zynga’s Cool Company Culture [PICS] – “Mashable took a tour of Zynga, a wildly popular distributor of some of the most played social and mobile games. When it comes to perks, the father of FarmVille doesn’t skimp. In fact, Zynga’s office is so loaded with perks and amenities; it would make working from home a bore.”

Mashable:Ecommerce in China: How the World’s Biggest Market Buys Online – “Online retail generated $121 billion in sales in China last year, up 66% from 2010, according to Barclays Capital. The size of China’s ecommerce market is expected to more than triple over the next three years, with sales reaching $420 billion by 2015. That’s 20% more than what the U.S.’s ecommerce market is forecast to bring in that year.”

Mashable: Why Digital Accelerates Political Change – “While this mindset is completely understandable, it seems we’ve forgotten the most important lesson from the past twenty years of Internet experience: Profound change is within our grasp if we are able to make the intellectual connection between the power digital provides us and our political aspirations as a community.”

Open Forum: Ready, Set, Research! [VIDEO] – “When most people think of market research, they typically envision a large company with a big budget. What do you do if you’re a small company with no budget, and you have an idea you want to test before launching? Sharpen your pencils and get ready to take notes on how you can master the art of market research on the cheap.”

Mashable:The Best U.S. Cities for Tech Jobs Might Surprise You [VIDEO] – “Are you a fan of lush, green surroundings and rain more than half the year? Seattle topped Forbes‘ list of places where tech jobs are growing. And not just tech jobs, but all of the STEM field — science, technology, engineering and math. Forbes tapped the Praxis Strategy Group to create a system to rank areas of the U.S. where the technology sector has experienced growth to provide a possible look into the future.”

VentureBeat: Google+ wants to be your new Flickr — Google+ is succeeding in small bursts, feature by feature. As a social network competing with Facebook it’s a flop, but its video-chat tool Hangouts is a winner. Now photo sharing is poised to be the service’s next breakout hit.

PCWorld: Facebook vs. Google: Who Will Win? – Facebook is now officially a public company, scads of new millionaires are on a Silicon Valley spending spree, and media outlets near and far have yet to pipe down about the IPO, likely one of the most anticipated in history. But is the long-term viability and success of Facebook a slam dunk? You’d think so, considering 900 million people on the planet use the social network now valued at nearly $105 billion. Not everybody thinks so.

CNET: Chrome now world’s top browser, but beware the math – There’s no debating Google Chrome continues to gain momentum and put pressure on Internet Explorer. But according to one browser-tracking firm, it’s now more popular than Microsoft’s alternative. Analytics site StatCounter has revealed that for the first time, Google Chrome overtook Internet Explorer last week to become the world’s most popular browser.

Mashable: Manage Your Brand’s Facebook Page From this New App – “Facebook unveiled its new app on Monday that lets you manage your branded Facebook page from your iPhone. Using the Facebook Pages Manager app you can respond, post and comment on your page, plus post updates and photos. Just install the free app, then login to your Facebook account.”

Mashable:Obama Wants Government Agencies to Focus on Mobile Apps – “President Barack Obama has ordered all government agencies to offer more of their services in the form of mobile apps. A new memo called “Digital Government: Building a 21st Century Platform to Better Serve the American People” requires each agency to make at least two services, used by the public, available on mobile devices within 12 months.”

Mashable:How Google+ Can Succeed at Business Without Really Trying – “Many have already dismissed Google+ as a failed venture, but it would be premature to write off the network as a social experiment gone awry. Just as Gmail was key to Google’s enterprise play, Google+ is fast becoming the enterprise social networking tool of choice for savvy office workers.”

PEW Internet: The rise of e-reading — 21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them. (h/t Paul F at USPTO)

Mashable: Yahoo Then and Now: Diagnosing a Sad Decline – “I’ve been watching Yahoo for over 15 years. Back in the 1990s it seemed unstoppable. There was no Google and though many other sites were offering indexed searches of the Web, Yahoo’s approach, which was more of a directory (they actually used AltaVista’s index at one time), seemed to get that the Web is more than just a gigantic bucket of words, it’s content.”

Mashable: Sheryl Sandberg Leaves Work at 5:30 Every Day — And You Should Too – “Facebook COO Sheryl Sandberg is familiar with the funny, uncertain feeling that comes with checking out soon after 5:00 to be with family, and although she used to worry about what others thought of her departure time (which is a completely reasonable hour to head home, by the way), she has finally reached a point where she can take off at 5:30 p.m. without the lingering concern of how others are perceiving her.”

techPresident: Let’s All Talk About Congressional Email – What is the flood of emails pouring into Congress doing to national politics? Matt Glassman, an adjunct professor of political science at Catholic University, thinks it might be creating reasons for individual members to focus less on local politics and more on attention-getting national issues.

Mashable: 10 Resume Tips for Technology Professionals – “Everyone can use a little help with their resume, especially if they’re pursuing a career in a highly technical field. These ten tips can help tech professionals optimize their resumes in order to nab that great gig.”

techPresident: Campaigns & Elections Magazine Announces ‘CampaignTech Innovators’ – Campaigns & Elections magazine has announced its 2012 CampaignTech Innovators in the areas of campaigns, advocacy, Capitol Hill and nonpartisan innovation. Candidates are nominated by their peers. The winners “all demonstrate a visionary approach to the future of digital politics and advocacy,” according to Campaigns and Elections. The recipients will officially receive the awards on April 19 at the CampaignTech Conference in Washington D.C., and most of the names will be familiar to regular techPresident readers.

MarketingCharts:Consumers Happier With Products Bought Online Than In-Store – “Looking at online feedback from both in-store and online shoppers, the company found that the average feedback rating among 19-24-year-olds was 4.48 for their online purchases, compared to 4.40 for their in-store purchases.”

SocialMediaToday: Social Media Marketing: Three Mistakes to Avoid in 2012 – “Unfortunately, there aren’t too many “gurus” who will warn you against what you shouldn’t do. Luckily for you, by the time you’re done with this article, you will know the three biggest mistakes you should avoid in your social media marketing efforts.”

SocialMediaToday: 19 Tools for Pinterest Pros – “Below are just a few of the tools and services now available for use with Pinterest that are especially handy for brands, marketers, and Pinterest devotees.”

SocialMediaToday: 3 Ways to Maximize Your Network Relationships – “By maximizing your communication with potential clients and target markets, you will open several doors and in so doing, build greater opportunities for your business and for those on your network.”

MarketingProfs: Six Ways to Prepare Your Brand for Social Media’s Visual Revolution – “As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual. One indication is the emergence of new kids on the block, such as the image-driven social network Pinterest. Another is the recent updates to more established social platforms, such as Facebook’s Timeline. What’s clear is that brands without a solid visual vocabulary will be left behind.”

techPresident: Tumblr Gets a Director of Outreach for Causes and Politics – Liba Rubenstein recently became Tumblr’s new director of outreach for causes and politics after spending the last several years at News Corp, most recently as director of their Global Energy Initiative. Rubenstein was previously MySpace’s public affairs coordinator, and managed MySpace’s causes and politics channels, before taking on her role in corporate social responsibility at News Corp.

Mashable: MLB Fan Cave: The Core Of Major League Baseball’s Social Strategy – “The MLB Fan Cave is a shrine to Major League Baseball in downtown New York City, decked out in baseball memorabilia, quirky artwork with high-tech touches, and televisions — lots of televisions. The Fan Cave, and the people in it, are at the very core of Major League Baseball’s social media strategy.”

CMO.com: Seven Metrics to Prove Marketing’s Worth – “At the heart of the problem is the lack of meaningful corporate marketing metrics. CMOs don’t lack for data, but many fail to turn those numbers into information that’s valuable in the business context”

Mashable: How One Non-Profit Aims to Create Open-Source Government – “As a non-partisan, non-profit organization, the Sunlight Foundation is taking the ethos found among the open-source software movement and applying it to government. It’s one goal is to publish the government’s public data in an easy-to-access location, at no cost to users. Unlike similar services, its data is free. The foundation says its work is for the benefit of concerned citizens and investigative journalists.”

DataXU:Marketing in the Digital Age Whitepaper (download) – “most marketers believe data-driven marketing enables better understanding of their customers, but 78% admit they don’t adequately use the available customer data.”

Mashable: 8 Tips To Maximize Your Brand’s YouTube Presence – “This is why brands need a YouTube game plan that covers all aspects of the brand channel, including aesthetic, video content, and comment moderation. Below are eight tips for creating such a plan and turning your brand’s YouTube channel into a video hotspot.”

Mashable: Forget Google Instant: In the Future, Search Engines Will Read Your Habits – “Wolfram Alpha CEO Stephen Wolfram’s vision of what the word “Instant” could mean for search is a bit more literal. He envisions some type of search engine that could — through data maps of personal data history — provide reports automatically when they’re needed without an explicit query. He counts this sort of “preemptive delivery of information” among “a large number” of projects the data company has been working on.”

SearchEngineWatch: Google April Fools’ Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More! – “For Google, April Fools’ Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life. Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to-Teleport search ads, and much more.”

Mashable: 4 Facebook Features Marketers Can’t Afford to Ignore – “If you have a brand or a business to market chances are you’re using a social media management application to monitor online mentions, schedule updates, and generate reports. But if you really want to be an effective marketer, you need to develop a deeper understanding of which networks are most vital to your company, and what network features are key. In Facebook’s case, we’re talking about some powerful community management components that are unmatched by its competitors, and often overlooked by marketing pros. Here are the four that simply can’t be ignored.”

Mashable:White House to Developers: Help Us Build Job Search Apps – “The White House has a request for app developers around the country: help young people find summer jobs. It’s the administration’s first-ever “Code Sprint,” an open-source development free-for-all — sort of like an Iron Chef competition for coders.”

HowTo.gov: Changing the Way We Communicate at Work – “A Digital Gov University webinar, Yammer: The Power of Social Networking Inside Government Offices, found Yammer can change the way we communicate internally. Yammer helps people collaborate more easily and better engage with their coworkers.”

Yahoo! News: Yahoo! Announces Global Implementation of Do Not Track (DNT) – Yahoo! is pleased to announce the implementation of a Do Not Track (DNT) header solution that will be accessible across Yahoo!’s global network by early summer. Yahoo!’s DNT header solution has been in development since last year and is in accordance with the Digital Advertising Alliance’s (DAA) principles. This site-wide DNT mechanism (to include Yahoo! owned Right Media and interclick) will provide a simple step for consumers to express their ad targeting preferences to Yahoo!

Washington Post: Google releases account activity tool – How do you spend your time on Google? If you’re curious, Google has released a new tool that allows those with accounts to look at their monthly activity on Google while signed in to its services. Users can opt to receive the reports by e-mail.

Mashable: Tumblr Adds Facebook Timeline Integration – “Tumblr is joining the Facebook Timeline integration bandwagon. The social blog announced today that sharing posts to Facebook would get “a billion times” easier. Tumblr posts now appear on your Facebook Timeline, News Feed and Ticker when you chose “send to Facebook.” Tumblr likes and replies will appear on Facebook, as well.”

Mashable: 5 Companies Working Hard to Change the World – “In our new series, The World at Work, Mashable interviews the faces behind the companies that are working to make a global impact. Using the power of digital, these five companies have empowered citizens in need, rewarded innovation and created uniquely shareable tools that are key in affecting real change.”