Tide Pods surge forward with a focus on efficiency

Procter & Gamble says sales of its single-dose laundry detergent Tide Pods will surpass $500 million in its first year. The Pods, which came to market in February, now command 73% of the single-dose market. The Pods don't come cheap, and no price promotions were offered during the launch year, so marketing has focused on the value that the Pods provide through efficiency, analysts say.