Bundled toolbars and the like are considered "necessary evils" by those hoping to monetize something they're otherwise offering for free. But to the average computer user, they're annoying, devious bits of software that do fun things like hijack your default search or plant a row of links you'll never use in your Favorites bar. And that's when they're not doing more nefarious things, like delivering all sorts of browsing data to who knows where or, worse yet, running an unasked for "virus scan" and holding your computer hostage until you purchase the software from some shady third party.

Knowing the preceding to be an actual, provable fact, why on earth would respected entities in the tech community like Y Combinator and Andreessen Horowitz get in bed with a startup whose sole purpose is to "monetize" installs by bundling unwanted adware, toolbars or worse with its clients' programs?

Many people in the technology startup community have very high regards for Paul Graham and Y Combinator, the exclusive seed accelerator program in Silicon Valley which has under its belt acclaimed successes like reddit, Airbnb and Dropbox. There’s equal standing for Andreessen Horowitz, a private equity investment company with notable alumni such as Groupon, Instagram and Skype.

Now those people and companies have put their most valuable support – money, experience and brand – behind “InstallMonetizer“, a company that describes itself as a “windows based software monetization platform”. Very carefully selected words.

Now, there's nothing wrong with being a "software monetizer" who bundles products for clients with the software of others, other than the fact that your business method is highly unpopular with most computer users and that your financial success is usually dependent on the ignorance of those on the receiving end of opt-in/opt-out dialog boxes. In and of itself, not illegal or evil... just unwelcome.

Consumers Receiving Product Recommendations- We review the consumer’s pc for existing software. This is done to provide the consumer an advertiser software which they currently do not have installed on their computer. This information is not stored in order to maintain consumer’s privacy. We gather personally identifiable and may include information regarding your geo-location, ip address, operating system, language setting and information regarding whether recommended advertiser software has been accepted, downloaded, installed and any reason for failure installing. None of his information is personally identifiable.

So, all this information is/isn't gathered and is/isn't turned over to InstallMonetizer's clients, so there's nothing to worry about because the company takes rigorous security precautions...

We endeavor to take security measures to guard against unauthorized access to the systems where we store your data. This includes internal reviews of our data collection, storage, and processing practices and security measures and physical security measures.

and sends your unencrypted login data to you via a third party mailer...

Long doesn't question the fact that some software developers will find services like this a useful way to generate some additional income. What he does want to know is why respected entities like Y Combinator would back a startup that actively makes computing worse.

I’m not going to delve into the technical aspects of crapware – its effects on system performance, reliability and satisfaction are pretty well documented. The fact that there is a thriving ecosystem of “crapware, adware, spyware” removers is enough evidence it’s a significant issue.

Perhaps more importantly, I strongly believe crapware installers among other foul practices have eroded the trust of the Windows app ecosystem as a whole.

What used to be a fairly standard flow of app discovery has turned into a minefield of misleading download links on websites, defaulted checkboxes or sneaky install crapware buttons in position of “next” in wizards and browser homepage overrides. And it just takes one wrong click to have irreversible consequences.

Last but not least, disregarding the moral factor of this investment, I’m puzzled why such visionary investors would invest in a process that is slowly being phased out by changing industry practices...

I admit every person and company has the right to set their own moral compass, but it’s genuinely disappointing to see such respected and influential people and companies put their weight behind a practice that has undermined and continues to undermine the credibility of the Windows app ecosystem.

It's a good question. While no one expects VCs and accelerators to solely back conscionable startups, no one really expects those with stellar reputations to back a startup whose product is indistinguishable from hundreds of other shady installer packages standing between the end user and the product he or she actually wants.

InstallMonetizer claims it turns down 95% of applicants in order to keep it free of adware, spyware and malware, but just because the Yahoo! toolbar (to use one example) is none of the above doesn't make its uninvited presence in a string of opt-in/opt-out dialog boxes any more welcome. There are many ways to earn income while still providing a free product and there will be even more ways in the future. What's going on here isn't innovative. It's just another, slightly shinier version of something people are already sick of, and its questionable privacy policy quite possibly makes it no better (or different) than the others that have preceded it.

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]]>reddit,-Airbnb,-Dropbox,-Groupon,-Instagram,-Skype-and...-InstallMonetizer??https://www.techdirt.com/comment_rss.php?sid=20130115/17343321692Thu, 22 Dec 2011 14:25:38 PSTSOPA Supporters Learning (Slowly) That Pissing Off Reddit Is A Bad IdeaMike Masnickhttps://www.techdirt.com/articles/20111222/13292217173/sopa-supporters-learning-slowly-that-pissing-off-reddit-is-bad-idea.shtml
https://www.techdirt.com/articles/20111222/13292217173/sopa-supporters-learning-slowly-that-pissing-off-reddit-is-bad-idea.shtmlbig list of 439 organizations culled both from the Judiciary Committee's website and the letter sent by the US Chamber of Commerce in support of the law.

We'd noted that there was some backlash towards companies supporting SOPA, but as more and more people recognize how bad these laws are, it's getting more attention. Add to that the awesome power of Reddit... and the whole thing has kicked into overdrive.

GoDaddy doesn't quite seem to know how to deal with the rising backlash on Reddit, and has (somewhat bizarrely) reissued two previous statements about SOPA. The first was what it wrote when the bill first came out, and the second was its filing for the original (November 15th) Judiciary Committee hearings on SOPA. Neither of these statements address the concerns of the folks on Reddit and appear to be very much a "talk to the hand!" response to the Reddit community. I would suggest that this may not have been the keenest strategic move on the part of GoDaddy. And it's not just small domain holders. Ben Huh, CEO of the infamous (and awesome) Cheezburger network of sites is promising to move all 1,000+ of his domains off of GoDaddy unless it changes its position on SOPA.

Others on the list of supporters are starting to feel the wrath of Reddit for supporting SOPA as well. 3M, who has been a strong supporter is discovering that their customers are not pleased:

Others are starting to feel similar pressure. It wouldn't surprise me to see some of the companies start backing down. In fact, we're already hearing that some of the companies on the list (especially the law firms) have no idea how they got on the list in the first place. Some of the law firms may have clients who support the law, but that's a big difference from actually supporting the law themselves.

On top of that, the backlash is coming out in other ways as well. Paul Graham, the founder/head of YCombinator (where Reddit was first incubated) has announced that he will bar employees from any of those companies from attending YCombinator's famed Demo Days. For those in the Silicon Valley/entrepreneurship/startup world, you know that YCombinator Demo Days are a big deal. It's where all sorts of amazing new stuff gets launched, and big deals are made. Barring SOPA supporters from that event can really hurt those companies. Graham made himself clear:

Several of those companies send people to Demo Day, and when I saw the list I thought: we should stop inviting them. So yes, we’ll remove anyone from those companies from the Demo Day invite list.

He's apparently told the people in charge of Demo Day invites not to allow anyone from those lists. "I don’t know exactly which companies had people on the list. But I know which will now: none of them." He furthermore told TechCrunch that he'll recommend YCombinator startups not take investment money from any of those companies too: "If these companies are so clueless about technology that they think SOPA is a good idea, how could they be good investors?"

Either way, what's becoming clear is that even if some companies support the law, it's not because it's good for their customers. It's precisely the opposite. It's because it'll be useful as a protectionist law to stomp out competition or to protect against having to adapt to innovation. In the past, consumers might not have paid attention, but thanks to efforts like what Reddit and others (Tumblr, Wikipedia, etc.) are doing, it seems like those consumers are starting to speak up and make themselves heard. And the end result is going to be bad for business for the companies supporting SOPA.