January 2008

At a recent online recruitment advertising event I was talking about Search Engine Employer Brand awareness. I mentioned how, if listed correctly, an employer can dramatically improve his or her direct recruitment strategy and produce high volumes of quality jobseekers applications.

When I finished it was Q&A time, however this time instead of asking questions straight off, the HR Director of UK Plc stood up and said that since last weekend he now understood why it was so important to list well in search engines. He said that when speaking to his Mum the previous week he had asked how she was getting on with the email account he had set up for her and she replied,

The estimated number of internet users is well over 1.1 billion people and one of the most common activities is searching on the major search engines and applying for a job. It has never been more important to secure your employer brand in all the search engines.

Let’s go through an example:
Apple Mac. Probably one of the biggest brands in the world and right up there alongside Microsoft and Pepsi. They have a fantastic job portal which makes it very easy to navigate and apply but once an actual job term is searched for there is no presence in the search engines.