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Twitter is one of the most popular social networking apps out there, and can help your real estate or mortgage brokering business immensely, as long as you know how to set up your profile and use it properly.

There’s more to Twitter than following everyone in sight and hoping that they will return the favor. Successful Tweeting requires choosing your words and your followers carefully, or else everything may backfire and you’ll end up with either no publicity, or the kind of attention that you don’t want.

Choosing your Twitter handle (@your-company-here or something along those lines) is just the first step. Your Twitter handle is often the first thing that your potential clients will see, and should be something that you feel confident telling other people and printing on your business cards. While it’s okay to use something cutesy and attention getting, just make sure that it’s something that people will understand.

Make sure to personalize your page, including the font colors and background graphic. It might take a few extra minutes, but the results will be worth it. Also make sure that your company logo is displayed someplace where it can be easily seen, and use a picture of yourself as your profile pic. This lets everyone know that you are a real person and not a Twitter-spam bot.

Compose your Tweets as carefully as possible, and if you think that something is inappropriate to post, then it more than likely is. Also, you need to make sure to not spam your followers. While it seems tempting, every Tweet that you send should not include a link back to your website. This will annoy more people than it will attract.

Although it may seem time consuming, it’s extremely important to add to the conversation on Twitter by Re-Tweeting interesting comments, joining in Twitter memes and commenting on things posted by your followers. However, do not send out new Tweets every few minutes of every day. This is not only time-consuming, but it will seem like you have nothing better to do, plus you don’t want your clients to think that you’ll be Tweeting while talking or meeting with them.

The most important thing that you need to realize is that even though Twitter is important, it is just another way to get in touch and keep up with people’s lives, so have fun with it!