Holly and Eric Specht hold a picture of their son, Nicholas, at First Christian Church in Fort Thomas on Wednesday. Nicholas Specht died of a heroin overdose in August.

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NKY Hates Heroin screams its message: Wake up, it says. Too many are dying from heroin, and it has to be stopped.

The website includes a blog, "72 Hours of Heroin" by Gina Holt of Fort Thomas, that went viral, scoring 32,000-plus views since Aug. 14. During 11 days, Sept. 1 through Wednesday, www.nkyhatesheroin.com scooped up 1,700 page views and 532 visitors. Its corresponding Facebook page had 654 likes by Thursday. The duo provides community resources, information about the drug and the law, events and people's stories and pictures.