In an age when cereal "isn't convenient enough," the Battle Creek food manufacturer, which also makes Cheez-Its, Eggo frozen waffles and Pop Tarts, is looking to expand its clout in salty snacks, particularly overseas.

Pringles comes with a set of merchandisers with a ready-made "snack mind-set," Kellogg's chief executive officer John Bryant said.

Analysts interviewed were skeptical, since sales of the tubes of stacked potato chips have essentially remained flat in recent years.

On Monday, Kellogg cut its forecast for 2012, citing slower sales growth in Europe in the first quarter. It now expects $3.18 to $3.30 per share in full-year profit. Its quarterly earnings report is set to be released April 26.