< a href="http://www.selfridges.com/GB/en/cat/apple" style="text-decoration: none"><font color="black"><b>Apple</b></a></font> is once again at the forefront of stylish and functioning technology with the <b>Apple Watch Series 1</b>, with a new dual-core processor to ensure it works super-fast. Helping you to track your overall daily activity, measure specific workouts and keep an eye on your health, the Apple Watch also lets you know when you have a call or text, as well as allowing you to pay with Apple Pay, so you never have to pause.