We talk about the popular use of comedy in brand building. While it works, as the old saying goes, “everyone is a comedian.” David thinks contrasting all that humor with emotional content is a better strategy. Of course, you can do uniquely humorous things. For example, listen to the “ad” at the beginning of this episode (around 1:42) of Gilbert Gottfried’s Amazing Colossal Podcast!

David recommends Buffer and MailChimp. While they sound like spammy tools, both products have influenced his strategy to directly phone users/customers and build real relationships & interactions.