What are Google Posts and how can I use them?

04.08.2017.

Google has attempted to integrate the social media aspect into their marketing services in the past with less than stellar results. However, with Google Posts, they intend to get a much better outcome. Google Posts was released to a controlled test audience last year and the industry has been abuzz ever since. Recently, they released the new service to all marketers and business owners that use Google My Business. At OAC, we believe that Google Posts will have a positive impact on local SEO and marketing endeavours.

What are Google Posts?

Google Posts are cards that appear on the search engine results page right under your business listing. They’re an effective way to provide current information about your business to your prospective customers. For example, you can announce special events, sales, provide news regarding your company, or showcase product updates under your listing so your customers get the latest and most accurate information. These posts include:

A clear and attractive photograph to catch the customer’s eye and draw their attention away from other information on the search engine results page.

A good headline or title for the post.

Brief but necessary details regarding the subject of the post.

A clear call-to-action that helps the prospective customer convert and make a purchase.

How can you use Google Posts for Local SEO?

Google Posts are very effective and will help attract and retain the customer’s attention from the moment they see the SERP and notice your listing to the moment they convert. You can use them in a number of ways and these include:

Events – You can announce special events like a product launch party or happy hour at the bar, etc. You can also set a timer so the post disappears after the event has passed.

Offers and specials – This post can advertise any special offers and discounts you might have. For example, if you’re running a special weekend sale in your store, you can announce it on the post and draw audience immediately.

Product updates – This post can include news of new products or services added to your roster.

Announcements – You can make special announcements like an impromptu musical performance at your store or that your store might be closed on a particular day, etc.

Want to know more about Google My Business? Call OAC on 1300 18 80 88 or speak with our Live Chat Consultants on our website 24/7.