Target Audience:
Americans who would like to connect their every day purchases to help Israel charities and receive rewards.

Goal:
Promotion of the HAS Advantage affinity card through a creative upbeat medium.

Message:
This particular project demanded less of a hard sale and more of a feel-good emotional response. The script needed to accomplish several things and therefore a major challenge was editing the music to work with the script.

Success:
This movie has been a consistent promotional piece on the client's website for over five years now. I recently edited it slightly to reflect certain changes in the company's program.

Client Response:
"Ilan created an effective and powerful Flash movie for Heritage Affinity Services to help promote our product. He worked tirelessly to produce the perfect combination of script, images, and music editing for a moving piece that needed to convey multiple messages. He did this in 2004 and we are still using this product today."