Font choices for displays or larger signage should be simple and easily readable...in other words...BOOORRING...

Well not exactly, there are still some tricks to make your message both informative and interesting to the eye. Vary the size of the words and make your most important message jump out. That doesn't mean using 21 pt text vs. 24 pt text. Go for it - try your key words at twice the size of your support copy. Vary the font weight. Use all caps in one or two places. Create interest with underlines or outlines, but be choosey. A black outline in one or two places works - around every word it has no impact.

Architectural Signage

Architectural signs are permanent installations and signage designed to identify, inform and direct traffic flow while harmonizing with the existing structure and aesthetics of your company’s building/s. Advertising Creations has a long history of creating and installing permanent signage and display structures. After an on-site inspection and evaluation, we can guide you through the process of picking the appropriate materials and finishes for your project. If you already know what you want, we are prepared to make your vision a reality.

Our products include:

Directional Signs & Maps

Wall Plaques

Individual Vinyl Letters

Banners – Indoor and Outdoor

Site Signs

Door / Window signs

Informational Signs

Over the years, our products have appeared all over Madison - in area hospitals, museums, the local zoo and University of Wisconsin buildings, to name only a few sites. In 1975, we printed the street names on the kiosks surrounding the state capital mall. Those stood till 2008 when they were replaced as the entire mall was upgraded. We then printed the State Street logo discs for the new kiosks.