Quickflix builds up content entourage

Australian IPTV aspirant Quickflix has secured a coveted content deal with HBO, the wholly owned subsidiary of Time Warner Inc, allowing Quickflix to stream over 500 hours of content from the HBO catalogue.

The HBO deal caps off a series of premium content deals secured in the last quarter of 2011, including a licensing agreement with NBC Universal secured in December for its freshly launched movie streaming service.

In October the company signed up Sony Pictures Television, Warner Bros. International Branded Services, Lakeshore Entertainment, Content Media Corporation and Pinnacle Films.

The Hollywood studio deals followed Quickflix’s agreements with Sony Computer Entertainment and Sony Australia to offer digital moving streaming vi their devices and set them up for an OTT web streaming service launched in December. Quickflix launched its movie streaming service via Sony Playstation devices on December 22nd. The December Sony deal was an extension of an earlier agreement signed in July to begin streaming content via the Sony Bravia connected TV platform.

In December the new media darling reported that it was experiencing overall strong growth with the number of total subscribers, including trialists, reaching 110,697 by the end of 2011. This represents an increase of 21,303 or 24 percent during the December quarter.

Paying subscribers totalled 94,097 at the end of December, representing net additions of 13,464 or growth of 17 percent for the quarter. ®