ESPN’s mission is to serve sports fans, anytime, anywhere, so it’s critically important that we are able to represent the audience of our entire digital footprint. Measuring user behavior across platforms provides us better insights to most effectively build products, serve content, market our offerings and develop innovative advertising solutions.

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David Coletti,VP, Digital Media Research & Analytics,ESPN

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With the growth of tablets and smartphones, media consumption has become fluid throughout the day. These numbers demonstrate how well Gannett has been able to leverage its digital focus to grow our consumer base through our mobile and tablet products. We applaud comScore for addressing the industry’s need for accurate multi-platform audience measurement.

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Matt de Ganon,VP, Mobile Product and Operations,Gannett Digital

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comScore’s new Multi-Platform service provides invaluable data to help navigate today’s tumultuous digital landscape. It is crucial to holistically quantify the unduplicated exposure and engagement of all our digital assets moving forward.

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Michael Gratz,VP, Research & Insights,Martha Stewart Living Omnimedia

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Given the trends we’re experiencing in this new multi-screen world with more of our audience engagement with us across mobile devices, it’s critical to our future to capture this activity accurately. comScore is leading the industry in methodologies to realistically represent all the audience who’s coming to our sites across all these new devices.

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John Denny ,VP Marketing,Advance Digital

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Consistent multi-channel reporting of audience reach and demographics is an important underpinning of cross-platform media planning. We look forward to leveraging MMX Multi-Platform to improve side-by-side comparisons and gain a more holistic view of audiences that will help increase the efficiency and performance of our clients’ campaigns.

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Brian Quinn,Chief Revenue Officer,Triad Retail Media

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With mobile representing such a large segment of our digital audience, we knew that traditional web-based audience measurement was not giving us credit for the significantly larger audience we’ve been delivering to our advertisers. By addressing that critical piece of the landscape, this product is bringing a more realistic view of the true digital media universe to the market.