Sometimes when trying to describe what a product does, we can get so caught up in the weeds that we forget the basic value. The acid test - try describing it to a friend - or better still your children.

So I asked my daughter. "What if you could plug something into your vehicle that could get you to your destination 2000 times faster? Response…"Way cool Dad!"

So I will ask a similar question here - How valuable would it be to your business if you could have tomorrow’s analytics answers today without changing anything in your infrastructure?

Science fiction? Stay with me..... Business agility has never been so crucial to winning in the market place. Organizations are on a quest for more insight, faster than ever before - first mover advantage - help detect and prevent fraud in near real time – identify and make an offer to a customer while they’re in a store based on previous browsing and purchasing history and geographic location. The possibilities are endless.

The solution is IBM DB2 Analytics Accelerator for z/OS. It gives you that capability today. As part of an analytics infrastructure, the Analytics Accelerator helps transform your business server into an uber-efficient hybrid transactional and analytics processing solution (translates into : an environment that handles transaction processing and analytics workloads concurrently). Simply plug it into your existing infrastructure and without any user intervention or changes to your existing systems - answers to the most complex queries are slashed from days and hours to just seconds.

And a final question - why would you not want answers and insights 1000s of times faster?