Medill on Media Engagement

4.11 - 1251 ratings - Source

Medill on Media Engagement illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwester University's Media Management Center, 17 contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences- from Civic to Timeout, Inspiration to Community-Connection-can make today's media brands relevant and important.Medill on Media Engagement illuminates how content creators can systematically provide engaging journalism for todaya#39;s empowered audiences.

Title

:

Medill on Media Engagement

Author

:

Abe Peck, Edward C. Malthouse

Publisher

:

Hampton Press (NJ) - 2011

ISBN-13

:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.