PayPal to join discount coupon bandwagon

PayPal announced that it would enter the discount coupon market in the US by Spring of next year. The very traditional and boring paper based market has recently been given a new lease of life by various electronic competitors. The surge in Mcommerce has given the market a further jolt and a range of new competitors joining the market using Apps which show the relevant coupons dependent on customer interests and locations.

PayPal say it will use the information it holds on users past buying patterns to target relevant offers daily. Another trend in the market is to reduce the usage time for the coupons and PayPal may focus on daily coupons.