AT&T tried to honor those affected by the 9/11 tragedy today with a photo, but it doesn’t look like it was a great marketing move thus far.

The mobile carrier just tweeted out the photo to the right with the Manhattan skyline at night and the words “Never Forget.” Someone is holding a smartphone with an image of the “Tribute in Light” from the National September 11 Memorial that fills out the actual photo itself.

People aren’t exactly supportive of the image, as you can see below. What do you think? Bad move by AT&T?

Update, 10:24 a.m. — Looks like AT&T just took the tweeted photo down, but some damage was done.

Taylor Soper is GeekWire's managing editor, responsible for coordinating the newsroom, planning coverage, and editing stories. A native of Portland, Ore., and graduate of the University of Washington, he was previously a GeekWire staff reporter, covering beats including startups and sports technology. Follow him @taylor_soper and email taylor@geekwire.com.