We all Google to give us more traffic. But how does Google see our site? You can use Google Webmaster Tools to find out. It’s easy to use and has many features. It’ll explain the fundamentals of Google search.

You are probably already familiar with PageSpeed Insights. You can use it to measure your site performance in terms of speed. You can check both mobile and desktop speed, which is vital as mobile search queries are surpassing desktop searches.

There is also Fetch as Google tool, which allows you to see a page as Google sees it. It will provide you clues on how you can improve your SEO performance. It will also help you identify problematic code if your site ever get hacked.

In exchange for your contact information, UpCity’s SEO Report Card will give you a report of your site’s SEO performance. It will show you where your site ranks on Google, Bing and Yahoo. You have to provide your main keyword when you are putting in information to build the report.

It will also show you in great detail the number of websites that link back to your site, how successfully you’ve incorporated the main keyword, how accessible your site is, etc.

It’s a free tool which provides a very detailed report card. So give it a go.

Building backlinks are one of the most important things you need to do to increase your SEO ranking. When you are starting out, people won’t just hand you backlinks. You need to reach out to people and ask them for it.

Reaching out to people for backlinks is basically cold calling people. Buzzstream can help you make the experience easier. It will help you research people you should reach out to and track whether they accepted your request. It’ll also help you come up with appropriate and effective messages.

It’s a dashboard app that shows the performance of your whole site and specific pages. You can also use it to research keywords. You just have to put in an URL and it will show you what keywords it’s ranking, how many people search the keywords, where you are ranking for that keyword, etc.

It also lets you compare your site to your competitions, research keywords, analyze backlinks you have, etc. It has free features you can use to massively up your SEO game.

WooRank is probably the most in-depth site analysis tool you’ll come across. It will show you opportunities for optimization and improvement in your site. It will take into accounts your social media performance, site usability, existing SEO initiatives, visitor behaviour, and many more.

Its report contains more than 70 metrics. So no matter how market savvy you are, you’ll definitely find some opportunities for improvements. As a cherry on top, WooRank will also give you a branded PDF report you can distribute to your employees.

One downside of WooRank is, it’s pricey. It’ll provide a 14-day trial, but then you’ll have to pay $49/m for a Pro Plan or $149/m for a Premium Plan.

This is one of the best SEO crawler tools. It’ll crawl your site and identify most common SEO issues. If you have a large website, you’ll find this heaven sent. It takes hours or days of manual works and does them in minutes.

It’s easy to use and lets you export all the data into an excel file if you want to further examine them.

It has a free plan which you can use to scan 500 URLs per website. You also won’t have full access to all the features. For full access, you’ll have to purchase a 12-month license for around $160/year.

You can use this chrome extension to check whether every external or internal on your website works. You can use it before you publish a post. It will take only a few seconds to detect any broken links. It will highlight broken links in red and working links in green. So it’s easy to spot.

Are you using any SEO tools we should know about? Let me know in the comments.