Website Management

Website Management

If your website needs to be updated with new content such as new products, photos, prices and quantities on a regular
basis, you will need some way of doing it. If terms such as HTML,
CSS, JavaScript, PHP and MySQL mean nothing to you, chances are you won't be able to update your site without some help. You could
keep hiring the services of a web developer but a much simpler
and cost-effective solution is simply to have an administration area or Content Management System (CMS) built into your site in the first place. You could ask your web programmer to
create a custom-built one or have your website built based on a ready-made and freely-available CMS. The most popular ready-made CMSs are
WordPress, Joomla and Drupal.

CMSs such as these are software that would be installed where your website is hosted.

Content management systems are useful for online blogs for example because they make submitting new articles a breeze. The software would automatically
add your article and put a snippet on the homepage with a link to the article for example.

When requesting a web design quote, be sure to mention what updates you expect to make to your site and how frequently, so a site can
be developed that enables you to do that.

Website Monitoring

Once your website is up and running, you may be interested to learn more about how your website is
performing and who your visitors are and how they interact with your site.

There are many third-party programs on the Internet that can help with that. Our personal favourite is
Google Analytics. With this comprehensive free tool you can see how many people visit your site; how they find your site; (in other words,
which links they click on to reach your site, or whether they type your domain name into their browser directly); whether they are new
or returning visitors;
which geographic location they come from; which pages of your site they spend most time on and how long; which devices they access your site from; which
browser and operating system they use and which search phrases they type in to find your site.

Monitoring your website statistics on a regular basis will help you to see what aspects of your website
is working out well for you and which areas could be improved. By finding out what user's like and what they dislike about your website,
you should be able to tweak things to increase your visitor satisfaction and maybe your website sales.