Apple swells service provider ranks

The company specializes in Mac sales, support, networking and ISDN solutions.

ASPs have direct access to Apple spare parts and have the right to use restricted technical support pages on the Web. They also receive exclusive support from Apple call centres.

Managing director of MacOnline, Simon Spall, said: "Our new status will enable us to offer a complete solution to Mac users, both home and professional. We offer a service that has been lacking in East Anglia.

He added: "Apple thought our premises are in keeping with the Apple ethos."

Terry Lumley, Apple Services regional manager said: "To qualify, premises must have two certified Apple engineers, have workshops that meet Apple's standards, and the company must demonstrate Apple awareness.

"Business in East Anglia is growing and we've been looking for the right partner in that area for some time.

Mark Rogers, Apple's UK managing director said: "We're looking for the right partners to serve the channel, and also for real commitment from resellers.

We'll be authorizing more ASPs and Apple Authorised Resellers – we have six on the go at the moment we are reviewing the applications on a case-by-case basis."