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Friday, December 30, 2011

Maybelline Color Tattoo Eyeshadows: Review & Swatches!

Maybelline has launched a new line of cream eyeshadows as part of their Eye Studio line, featuring ten shades in jar form. The Color Tattoo eyeshadows claim to be smudge-proof, crease-proof and wear for 24 hours. Now before I get into the actual review, I have to say something: who needs their eyeshadow to wear for 24 hours? Really? If your lifestyle regularly requires eyeshadow for 24 hours at a time, there are clearly bigger issues at hand than how well your makeup wears. Just my opinion. Maybe the claim is supposed to target people like flight attendants, medical professionals, or drug addicts (probably not).

When I first heard about this release, I was extremely skeptical. My experiences with drugstore cream shadow formulations have almost always ended up with horrific creasing. However, after hearing people say these are crease free AND outlast MAC Paint Pots (my favorite primers), I found myself racing around town trying to find these to see for myself. I ended up finding these at Target. Caught up in the excitement of actually finding them, I just bought the entire line. You know, because apparently I think I have 20 eyes instead of 2.

I would like to applaud Maybelline for the color selection chosen for this product. A fantastic mix of neutrals/brights and mattes/frosts are available in this collection. Additionally, some of these colors are ones I haven't seen in the more popular cream eyeshadow lines (MAC, Benefit, MUFE).

I'm very particular about the formulation, or "feel", of cream eyeshadows. MAC Paint Pots are my favorite because they are thick in consistency, almost like a concealer. For that reason, I was thrilled when I began playing with these and realized they feel exactly the same as the MAC Paint Pots on my skin. These are definitely thicker than the MUFE Aqua Creams and Benefit Creaseless Cream Shadows, which I like! They are also very pigmented and creamy... they don't feel dry or "plastic-y"! My favorite of the neutrals is Tough As Taupe... it isn't everyday you see a matte taupe cream shadow!

I really like the selection of brighter shades Maybelline offers with these. Fierce & Tangy (orange) and Edgy Emerald (green) are two really unique shades that I think will be great for some brighter looks. Pomegranate Punk reminds me a lot of MAC Artifact/Idyllic Paint Pot and MUFE Aqua Cream #17.

Now for the moment of truth... how do they wear? AMAZINGLY. I am absolutely blown away. I used this as a primer for my eyeshadow with nothing else underneath it, and my eyeshadow stayed completely vibrant and crease free all day (10+ hours). I am thrilled to say I have finally found a drugstore brand eyeshadow primer that I can give an A+ rating.

At roughly $6, I think these are a steal considering their quality. If you are someone who likes MAC Paint Pots but don't like the price, I think these would be perfect for you!!

Wow, I hope these come to the UK soon! I do like Mac Paint Pots but they crease after 6-8 hours with me so I need a primer - I'd love to have a base that doesn't need a primer that is also easy on the wallet! (...or will allow me to buy more colours :D )

Omg ! I saw these at Target a couple of days ago and I thought, "I wonder what Allison would think of these," Lol. I'm serious! I'm so glad you reviewed them ! And I always love your swatches <3 Can't wait to actually purchase some! xx

These look really fun!! I love the mac paint pots so I'll have to try them. I hope you will take a look at my nail polish for new years eve post on my beauty blog: http://lovelo.wordpress.com/2011/12/30/sparkly-glitter-nails-for-new-years-eve/ Love Lauren

I saw these at my local Walgreens today for around $8. I was tempted but had to remind myself that I'm not much of a cream eyeshadow girl. However, I did pick up the DreamLumi Touch Highlighting Concealer. So far, I'm liking it a lot.

I am so excited to hear these are comparable to MAC Paint Pots. Audacious Asphalt looks similar to the Benefit Creaseless Cream Shadow in Skinny Jeans, from what I can see from these swatches. I was so disappointed in the quality of the Benefit shadow. I should have just held out for these babies!

I just bought Tough as Taupe and Audacious Aspahlt today at Walmart. I didn't know when these were going to be launched so when I saw these I freaked out! I love the two colors I got mostly because I'm a neutral girl..lol. But overall you wouldnt find me get something like audacious asphalt, and I hear it's similar to Benefit Skinny Jeans. I really love these shadows but I would purchase anymore mainly because of the color selection.

Basically the 'Lasts for 24 hours' thing isn't to be taken literally, it's just like a thing most companies use to sell their things, in this instance to exaggerate the staying power, another example is 'Growlucious mascara' or whatever it was :p Obviously it's not going to make your actual eyelashes grow, it's just used to promote the length that it will give you :) Gossmakeupartist talked about this once. Anyway, I love how they look, but I predict that just like the Revlon Lip Butters, these will not come out in the UK even though we stock both of those brands :( Sad times. :(

I just saw a display of these at Rite Aid today. I was skeptical about them (since I hadn't read any reviews on them yet) and didn't buy one. Now I wish I had taken a chance on them. They look so cool!

I was going to buy one of the MAC Paint Pots, and I still may, but I'm so glad you showed us these! Thanks! I will definitely be getting some soon. You should do a video that shows what they look like on your eyes.

I picked up Pomegrante Punk when I saw it in Target before Christmas, but I only picked up 1 because like you I've had a bad experience with cream eyeshadows from the drugstore. I purchased Benefits Skinny Jeans at the beginning of the month (and I only got it becuase I know Sephora has a good return policy.

Anyways I really like it, but wish I had picked up Tough as Taupe it would be a great dab on and run to class color for next semester, and my Target only had a few left when I was there yesterday (none were this color). Thanks for the swatches!!!

OMG I had to actively stop myself from picking these up today, but after seeing you rave about them, I might have to cave.... (especially since you give them the high praise of being comparable to Paint Pots!!) I think those brights would be ah-mazing for spring!!

thanks so much for the review allison! ive always wanted to try out cream eyeshadows as bases but was hesitant considering the prices tags but now ive found a cheap alternative! i wish it had a nude color though :(

Just picked these up today at Walgreens. I only ended up with one: Bold Gold. I would actually pick the exact neutral shades you chose. For color, I actually really like the green and teal color. Very pretty. Can't wait to get the rest.

i need to grab a couple of these and some lip butters! they look amazing! thanx for the review and swatches!!

I nominated you for an award on my blog!!! one thing i love about your blog is that there is a lot of different content here then on your youtube channel, you are always blogging, and you have a million swatches

I recently just bought a bunch of these too and LOVE them, I used them as testers on my hand in the store and they stayed all day and I went back and bought a bunch more that night because I was so impressed with the staying power! :) Love them on and the taupe is my favorite too!

I agree! I picked up the Asphalt one and wore it last night for new years eve and it lasted through a night of dancing and fun! I really want to go back and get more! Darn not having a job haha. Happy New Year!!

I bought 3 of these about a week ago. I was skeptical since I hadn't seen anyone else blog about them. They really are amazing and now I will be driving around trying to find the rest of the collection!

I just wanted to say THANK YOU SO MUCH for writing reviews on all the products you go out and buy because you are truly helping people like me decide on whether or not to buy a product. And you are AMAZING at describing every little detail and I can really get the feel of what the products will be like so that I know what to expect, because most drug stores do not have testers out to test the product, so when I see a new product that a company has released I hesitate to buy it because i am not sure if I would like it. But anyways I just wanted to say once again thank you for writing so detailed and actually making me want to go out right now and buy everything haha. HAPPY NEW YEAR!!

I like that you were honest about never really finding a drugstore product like your paint pots. I watch your yt and I know how much you love those....hehe. Anyways like I said, I'm glad you're being honest and saying how amazing these are. That;s why I follow you. And I just bought three of these today. Can't wait to wear one tomorrow. Wish I had three eyes. jk

I tried the asphalt colorfor a baseon new years eve. Awesome awesome awesome! When my face and lip make up had worn away my eye look still looked fresh. In fact it took my hezvy duty makeup remover to get it off. Voing to pick up the others soon.

I have Bad to the Bronze and I'm in love with it! Just like you, I love the consistency and the way they dry! They stay put all day and the color payoff is really great on it's own. I'm definitely going to get more of these especially after seeing your swatches and review :D

i bought the orange one. i like using it as a base under a bronze eyeshadow. the orange made the bronze eyeshadow look so beautiful and gave it a new dimension! by the way, have you tried the new maybelline blushes? i picked up two and im definitely planning on getting more.....

I bought Too Cool and Audacious Asphalt just to try them out, and I love love love them! I was impressed with how well they stayed and the fact that they didn't crease. I will continue to use these, and now I have to go get the rest of the colors! They work wonderfully! :)

OMG. I wore Tough as Toupe today alone and only had slight, as in i could only see it by stretching out my eye lid and getting supper close to a mirrior, creasing after 8, count em 8, hours!!! Thats insane considering i usually get creasing after six with a primer, NYX pencil and eyeshadow. I with there was a neutral color but I really want the gold and bronze too since i where those colors the most. I'm debating about the shimmery white one but i think that can wait till my NYX Milk dies. Overall I LOVE THESE CREAM EYESHADOWS!!!

I bought the purple one before seeing your review and you are unfortunately exactly right. It's splotchy and sheer, kind of a disappointment. The others look very nice though. Def should have checked your reviews before buying it :(

I just picked up "Tough As Taupe" today at Target!!!! Funny that I stumbled upon your review the same day!!! Haha :) ...... I tried it out as soon as I got home since the product looked interesting and wanted to try it out. I am completely in LOVE with it!!!! It is extremely similar to MAC paint pots!!!! I am definitely picking up the rest of the collection!!!!

i dont think they were trying to target them towards people who actually wear for 24 hours, i think they were just trying to get the point across that they were long wearing. and i think its kind of wierd to be questioning that priority when you bought the entire collection, half of which you will probably only use a few times. sorry allison, i love your blog and your videos, i just thought that statement was a little odd and over dramatic.

I picked up Tough as Taupe and Bad to the Bronze. I was hoping the taupe one would go on a little more opaque but if I'm using it as a base then it doesn't really matter. Absolutely love the bronze one! I might try the bronze one on one eye and MAC paint pot in Rubenseque on the other eye as bases and see how they compare. I agree with everyone who said that there should be a dupe for Painterly! I'm very surprised that there isn't.

I have tried them and I love them. I have six already and they are great my eyeshadow lasted all day and it looked the same since when I put it on at 8 in the morning till i took it off around 11. Love these cream eyeshadows! ;)

Hi! I'm new to the site and really like your honest reviews! I'm so happy you said that Pomegranate Punk reminded you of MAC Idyllic. I wasn't able to get my hands on Idyllic and had been looking for a dupe! Do you plan to do any comparison swatches for dupes? I agree I would love to see a nude or champagne option.

I bought all ten shades and LOVE them. I like bronze & gold more than the others, but I can use those for bases or tho mix and match to get the desire shade I want. I don't like Fierce & Tangy as much as I aspired to like it. I think it feel a bit short fr me. It isn't as creamy as the others and crumbled a bit as I swatched it. Maybe I have a bad container. Either way, the color isn't vibrant enough for me.

I'm loving your review! I recently picked up the bronze and the white one. I crease no matter what I use as a primer and did with these as well. I do find that I creased "less" wearing them and they made my e/s more vibrant. Is there an absolute amazing eye primer you recommend? I've tried UDPP, Smashbox, Palladio, Bare Minerals, and Mary Kay. Creasing with all of these. Yes, I am super oily. Please help me!

One of mac's new collections include an orange paint pot. Looks exactly the same. I love orange but I can't wear orange on my eyes (too pale). I got bad to the bronze and tough as taupe. I already have idyllic, (pomagrante punk), wood winked (bold gold), and half wild (painted purple). I would probably get edgy emerald bc it's unique but haven't decided yet. Great review!

Where I live they hadn't realised yet.. And I think they will cost around 20 $ ehile MAC costs here 21 .. So.. What shouls I choose? Sadly revlon, mybiline and etc. are not drag store items here.. they cost around the price of mac stuff :(

I want on a bit of a splurge after seeing everyone rave about these. I think the pigmentation is AMAZING and I find you have to blend fast because they set really quickly. My only complaint is that they do not wear for 24hrs like stated (not that i expected a full 24hrs), but I worked an 8hr shift and I hadn't looked in the mirror once that day ... so I'm not sure when it started to crease and fade, but by the end of my shift it was creased, and hardly there :(

Just picked up the Bad To the Bronze, paired it with Half Baked from the UD Naked plalette. An employee at Sephora complimented me on my eyeshadow, it made my day. I also have Pomegranate Punk and Tough as Taupe, love, love all three!

OOHH! great review! I absolutely love this product soooo much. I only bought three when I got them and wish I had splurged and just got them all. I must say because you splurged we truly get a great idea of how all the colours work and look. Of the three I bought the orange has to be my favourite because it is soo bright, and then pomegranate punk is a close second.Thanks for the review!*waves*lilchicmama.blogspot.com/

I recently got the Taupe color and I really like it.. the consistency is similar to the MAC paint pots (I use Painterly). I use this as a base layer for any neutral shadows (Kat Von D Saint pallete) or to wear alone if I'm in a hurry and going for a (not-so-natural) natural look. I'm a nurse who works 12 1/2 hour shifts (too busy to ever check or retouch my makeup) and this paint pot works great :) no creases !

I have all 10 colors and I like all of them. Tough as Taupe and Bad to the Bronze are my favorites of course. I got them all to use as bases because several of them remind me of paint pots. Emerald looks like Rollickin', Pomegranate Punk looks like Artifact, Bold Gold looks like it's similar to Genuine Treasure, Painted Purple looks like Half Wild, and Audacious Asphalt reminded me of Skinny Jeans by Benefit, which i've been wanting for a long time so I had to pick up the Maybelline one right away!

I really want to try this out. But through ebay it would cost me about 20$ to get it here in europe. the question for myself is if it is worth it. I just fell in love with the taupe color. 90% of the time I have a taupe-ish eye-makeup.

YES!!!!!! I first got Bad to the Bronze since it's a neutral and was amazed by the quality! I think the texture is super buttery but more solid-y than Paint Pots. And Colour Tattoos seem to be a touch more pigmented than Paint Pots. Just saying ;)

Yes I agree..I think that comment was really unnecessary and shows a lot of immaturity. Blog review or not, anyone who can drop $60 or so on eyeshadow in one shopping trip isn't doing too badly in life..and clearly doesn't know/care about being insenstive to those who are wose off in life..Sad.