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Battling ‘Balkanization’ With Internet Presence Management

The Internet is a prototype. As a platform it is highly useful -- if I want to research films, I have a plethora of information at my fingertips. If I want to get news, I have thousands of choices. The Web is a clearinghouse composed of thousands of servers and users spanning the globe with sites and systems wholly dedicated to one particular use. Businesses are a microcosm of that architecture with one system running CRM, another for the Website, and still another for e-mail. Financials are closed off from other systems, and the business’ file server may be inaccessible to your corporate extranet, etc., etc.

With so many disparate systems performing their own useful tasks, but doing so isolated from one another, many businesses suffer from a Balkanization of their business processes. Without the integration of these systems, businesses miss out on efficiencies of information integration.

Pejorative Skepticism

Enter Internet Presence Management, the art of bringing a company’s business processes to the Web. One of the little-known (and seldom practiced) arts of Web development is the art of systems integration. While traditional systems integrators are expert in taking existing fully-cooked software and marrying it to other fully-cooked products, Web developers have grown up creating usable applications from scratch. Naturally, there’s not a lot of overlap in traditional Web development and systems integration, and sometimes even some animosity.

Without creating a North-South debate, we can understand that systems engineers, database architects, and software engineers often look at Web development with pejorative skepticism. Web developers may even be seen as spammers and scam artists; no way are systems integrators going to let a Web developer near their applications! These individuals miss out on the fact that Web developers can offer them a shifting, more egalitarian creed for application management. Together, each team can compliment the other.

Shape Changers Rule the World

It happens all the time. An accounting department gets the order from the CEO:

Our best customers don’t have a way of seeing their orders and shipments in real time. They need to know where their orders are 24 hours a day, 7 days a week. And they need that service at no extra cost.

Smart Case Management: Why It's So Smart.

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Quick Guide: What is BPM?

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies.
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Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things.
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