If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter—or writers—you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right writer. Pay attention to their emails. A good marketing writer should come …

Karen Goldfarb Copywriter's insight:

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter—or writers—you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right writer.

As Warc report, using technologies such as artificial intelligence and virtual reality effectively, and rethinking social video, are among the key challenges marketers face in 2017, according to a new report produced by the industry research experts in collaboration with Deloitte Digital. Their Toolkit 2017 report examines six important marketing trends they have isolated for the year…

Karen Goldfarb Copywriter's insight:

Virtual reality, artificial intelligence and messaging apps are all on the list.

"Even as unemployment remains sky high, a whole category of vital occupations has fallen out of favor, and companies struggle to find workers with the necessary skills. The causes seem clear.

...many of the jobs this administration has tried to 'create' are the same jobs that parents and teachers actively discourage kids from pursuing. (I always thought there was something ill-fated about the promise of three million 'shovel ready jobs' made to a society that no longer encourages people to pick up a shovel.)"

Copywriters–well, at least this copywriter–can be affected by ambient sounds while working. That’s especially true of music. I find myself unable to listen to anything with lyrics while I write. Even chorales or vocal sounds can distract my attention while working, and coming up with something pithy that sells your product is challenging enough. So none …

We live in fast changing times for branding, marketing and advertising. As more and more of us use recording devices that let you skip TV commercials, along with ad-blocking software online, how does a brand get its message across? One increasingly popular strategy is to use branded content. From sponsored magazine articles to online webisodes, music videos to short films, this kind of content is so entertaining, informative and engaging that consumers are happy to view and share it of their own volition.

"bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts.We speak with typography designers about their thoughts on typography and cost, and whether there are certain font characteristics associated with luxury.

Karen Goldfarb Copywriter's insight:

"...bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts." That's the font used in Vogue and Harper's Bazaar mastheads."

If you’re a professional, no matter what your position, chances are you write more now than you ever have before. Emails. Social media. Blogs. Memos and reports. Analyses. The list goes on. You’re publishing all the time. And you may be good at it. You may even be great. Chances are, though, at some point …

Karen Goldfarb Copywriter's insight:

If you're facing any of these scenarios, it's time to call in a copywriter.

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found out, that the joint sold only Organic Valley Half & Half in sizes like Lil Bit, Double and Lotta, a not-so-subtle poke in the eye to a certain mega chain.

Karen Goldfarb Copywriter's insight:

Food is fashion, food is political, food is a battleground, and it's no accident that 8-year-olds can cook better than you. Here's why.

GE and their agency BBDO capture the “why” – why they do what they do, and “what” they as a company do in a very simple, yet dramatic way.This post was authored by TopRight Partner Bill Fasig, Master Storyteller at TopRight Partners. As someone who is passionate about—as well as committed to—the power and efficacy of “The Art of the

Karen Goldfarb Copywriter's insight:

GE and their agency BBDO capture the “why” – why they do what they do, and “what” they as a company do in a very simple, yet dramatic way.

Our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill - and what makes an email likely to get a response is hard to determine.

Karen Goldfarb Copywriter's insight:

"Emails written at a 3rd grade reading level were optimal." I don't know anyone who reads at a 3rd grade reading level, not even my third grader. Yet this always comes up. Simplify, simplify, simplify.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.