Campaign posterPeterborough Lakefield Community Police Service put out a special release announcing "Don't Be That Guy", a social marketing campaign to raise awareness in Peterborough about the issue of alcohol-facilitated sexual assaults.

Alcohol-facilitated sexual assault is a sexual act perpetrated by an offender with a victim who is profoundly intoxicated to the point of near or actual unconsciousness. In these cases, the victim cannot give consent.

The "Don’t be that Guy" social marketing campaign is aimed at the offender.