Heinz Edelmann (1934-2009) was the German illustrator and designer best known for art directing the Beatles' 1968 animation Yellow Submarine. In 1970, he created this magnificent opening animation for the ZDF broadcast movie series "Der Phantastische Film."

The design is meant to represent the letters "N" and "D" -- standing for "nuclear disarmament" -- as they appear in the semaphore alphabet, which is used by sailors to communicate from a distance with flags.

Bring a bit of Overlook Hotel chic to your family room with an area rug duplicating the iconic carpet design by David Hicks. The 240cm x 170cm rug costs $3275 and it's also available as a runner or by the square meter to ensure you have enough to reach room 237. Also available from Film and Furniture are the likes of Deckard's cocktail glass from Blade Runner, the George Nelson Action Office Desk from 2001: A Space Odyssey, and many other items you'll recognize from the big screen.

Our technology-centric society is making people miserable, says Don Norman, cognitive scientist and author of the classic book on human-centric design, The Design of Everyday Things. The technology we use expects us to behave like machines, he says, and when we fail, we get all the blame.

As a result, we require people to do tedious, repetitive tasks, to be alert for long periods, ready to respond at a moment’s notice: all things people are bad at doing. When the inevitable errors and accidents occur, people are blamed for “human error.” The view is so prevalent that many times the people involved blame themselves, saying things like “I knew better” or “I should have paid more attention,” not recognizing that the demands of the technology made these errors inevitable.

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Just think about your life today, obeying the dictates of technology–waking up to alarm clocks (even if disguised as music or news); spending hours every day fixing, patching, rebooting, inventing work-arounds; answering the constant barrage of emails, tweets, text messages, and instant this and that; being fearful of falling for some new scam or phishing attack; constantly upgrading everything; and having to remember an unwieldly number of passwords and personal inane questions for security, such as the name of your least-liked friend in fourth grade. We are serving the wrong masters.

We need to switch from a technology-centric view of the world to a people-centric one. We should start with people’s abilities and create technology that enhances people’s capabilities: Why are we doing it backwards?

For centuries, many fine books have held a magical secret not within their pages but on the edges. Stunning fore-edge paintings are only visible when the book's pages are slightly fanned. Great Big Story introduces us to Martin Frost, one of the world's last fore-edge painters.

This is a website about the British Rail Corporate Identity from 1965–1994 which includes a wealth of digitised examples of British Rail design material collected over several years. I hope you find it useful and inspiring, whether you're a practitioner or historian of graphic design, a scale modeller or simply a connoisseur of corporate design at its aesthetically satisfying best.