Penguin 3.0

… In a continued effort to clean up the Internet and rid search results of low quality, spammy links, Google has released another algorithm update to its Penguin filter. The holiday release, confirmed by Google, launched a series of new updates to Penguin that will continue to penalize brands using black-hat SEO techniques to increase authority…

… Penguin 3.0, Google’s long-awaited update to their Penguin algorithm, was finally released late last month after a wait of more than a year. Google first introduced the Penguin algorithm in 2012 to discourage webmasters from engaging in link building schemes to spam its search results. Offending websites have their search rankings dropped; sites…

… Recently, I had a client come to me with a very interesting Google penalty. They had made a few changes to their site, nothing major, mostly tweaks to usability and layout. After these changes, their site dropped in rank. Curious, I went through each of their changes, a short list. Moving a button? Not an issue. Condensing a couple pages…

I know what you’re thinking, you’re thinking is it Christmas yet? I’m afraid, with heartfelt sorrow that it is not, in fact, Christmas. Fear not, here’s a Christmas countdown so you can countdown the days until the best day of the year ever. This is probably the last month of stats before I go into Christmas mode so enjoy it while it lasts.

… want people to come to their search engine and to enjoy using it. That means they want people to find high quality, relevant content. If that describes your site, then you have nothing to fear. We learned this lesson when Google first unveiled Panda in 2011 and really we knew it before then as well. It’s time to stop getting in a flap about it! Featured Image: Tom K Photo via Shutterstock, Meme images created by author. You Might Also Like …

… I spent most of the weekend thinking about and laughing at penguins, after seeing a promo for Dreamworks Animations’ Penguins of Madagascar (shown above), a hilarious animated comedy set to debut in November. However, on Sunday, when I saw it was confirmed that Google had launched the long-anticipated Penguin 3.0 Update, there wasn’t much…

… Posted by Katherine Verhoeven on Oct 20, 2014 | Tagged as: Tags: penguin 3.0, seo In the first time in over a year, Google has released a Penguin update –say hello to Penguin 3.0! Friday’s release is aimed at fighting spam on the web, but as many an SEO professional knows, Google can be notoriously ruthless when it comes to updating…