Radz Non-Licensed Characters

Radz started out as 6 generic colorful characters but didn't sell well as no one really knew what they were. When I joined the team I created over 50 animals to add to the Radz world. By creating these thematic groups of animals, sales dramatically increased as independent retailers could more associate with the animals over the generic Radz characters and were able to regionalize the lines they carried for their customers. In 2013 the Barnyard line won Top Toy of the Year by Creative Child Magazine.
- Character design
- Character names
- Themed logo designs
- Production art prep