This blog discusses: SEO (search Engine Optimisation), social media and the marketing power of combining your web site, your blog, your Twitter profile and your FaceBook page to function as a collective unit with your other advertising and marketing efforts. The common term for this is FUFISM or Functional User Friendly Integrated Social Media

Saturday, August 13, 2016

I talk to many folks about a wide variety of topics and enjoy just discussing random issues with random folks on the street, and use the insights from these conversations to understand how the public think and what is important to folks in various different work environments, focusing specifically on the online marketing issues that unfold when evaluating what has been discussed.

The fact that I talk to many folks about marketing, in all its forms also allows me to have an understanding of how online marketing issues which are being promoted by so called online marketing experts, and folks who are knowledgeable within the online marketing industry are not taking the Google Hummingbird algorithm into account.

Google Humming Bird algorithm has been around very close to three years now, (introduced August / September 2013) but many online marketing folks still do not know what this is and have no clues as to how Google humming Bird algorithm impacts on search results within the Google search engine.

Since the Introduction of the Google Humming Bird algorithm in August / September 2013 there have been many folks using the click bait technique of saying that a specific SEO (Search Engine Optimization) technique such as the use of keywords or page titles in the HEAD section of an HTML document is dead and no longer relevant to search engines as a tool, to evaluate the content of your page for a match to a search query. See this post by Garenne Bigbydiscussing the death of SEO

This has lead to the public believing that these issues, techniques and tactics are no longer used by Google to evaluate the context and intentions of your online content. It has thus come about that the public, and most online marketing folks, now ignore and neglect to use these very valuable SEO (Search Engine Optimization) tools, with the vast majority of folks who make use of the social media as an online marketing base not even knowing of the existence of the Google Humming Bird algorithm

I have written about the impacts and some issues associated with Google Humming Bird algorithm before and here are a few links to posts discussing #googlehummingbird

These posts were selected randomly from an internal search of this blog and you may get the full list by typing "google humming bird" into the internal search engine of this blog.

Now to answer the question I posed "what is SEMANTIC SEARCH and why should I care" I look at it from this angle....

SEMANTIC SEARCH within the context of Google search is basically (at least in my mind) the complete operational output of the Google Humming Bird algorithm, where Google is trying to match the intent of a search query with the intent of an online document. Semantic search thus involves many new concepts that the old keyword style search (Pre-Google Humming Bird) could not achieve

Below is a very limited list of things that are addressed within the context of Google Humming Bird algorithm, which Google uses to improve the quality of their search results also known as #SERP or Search Engine Results Pages. Remember that the introduction of the Google Humming Bird Algorithm signaled the change from exclusively using strings, to using strings, things, and the connections between strings, things, individual identifiable digital entities and the understanding of the content as well as context and semantics of an online document, and includes a host of new indicators such as but not limited to

the semantic footprint of the online document in question

author credibility and the semantic footprints of identifiable contributors to the online document in question.

Semantic footprint and credibility of the publisher of the document in question

identifiable Social interactions within the public social media arena, linking to the document in question, up to a few network levels past the original posts within the social media space,

The semantic footprint of identifiable and verifiable online documents which have links pointing to the online document in question.

The semantic footprints of other online documents linked to from the online document in question

The semantic footprints of digital entities mentioned within the HEADER section in the HTML data of a text document or the EXIF data of a non text document if it exists

Semantic connections between META DATA in the HEAD section of HTML documents and the perceived (Googles perspective) purpose, intent, aims and objectives of the online document in question making the following list of meta data components important from an SEO perspective

page titles

page descriptions

keyword lists

author / contributors

publisher / document hosts

language

expiry date when applicable

There are a vast number of new things that search engines are looking at today, that were not considered pre-Google Humming Bird algorithm, and most folks within the online marketing industry are oblivious to these, even though they are using many of them very regularly. Most of these issues link back to the SEMANTICS of the search query and the SEMANTICS of the individual online documents within the SERP's or Search Engine Results Pages

from the perspectives of the collective semantics of all the components of the online document in question

It thus follows that having an elementary understanding of SEMANTIC SEARCH will be very advantageous for your online marketing success, so you really do need to get to grips with SEMANTIC SEARCH and the associated issues of Google Humming Bird Algorithm

Saturday, June 11, 2016

SEMANTIC FOOTPRINTS are powerful bread crumb trails that lead to your online work, and leave evidence for search engines to discover where your expertise and interests are exposed to the world, so that these may be added to their database in ways that search engines are able to use this info in their algorithms to ensure that your online content is matched to your areas of expertise for purposes of crediting your onlie.ne content with both author and publisher expertise values. this ensures that your work gets the attention it deserves within the SEO (Search Engine Optimization) space

SEMANTIC TRUST and SEMANTIC FOOTPRINTS are becoming ever more important in terms of SEO (Search Engine optimization) as Search Engines improve their ability to identify individuals and the niche where they are knowledgeable or have some expertise

Authors, contributors and publishers that have not yet started to make use of this in terms of their branding and marketing tactics need to evaluate this and see how this should be used in terms of their online Marketing strategies where SEO is important to ensure that HIGH QUALITY traffic is driven from all search engines to your online business pages.

SEO or Search Engine Optimization is not only the in-page stuff but also includes off pages stuff as well as off line marketing such as newspaper marketing and radio advertising. I have blogged about this before here

FUFISM or Functional User Friendly Integrated Social Media is a marketing philosophy where SEO and Social media are the two primary concerns when doing all online marketing.

These two issues of SEO and Social Media should work as a team to inform your other marketing tactics about the value of specific semantics and related terminology that should be used to influence your intended target market to use your selected keywords and related terminology in their online searches for your online content.

SEO has changed over the years from purely a string function to now include a host of new issues and comes in three parts
1) #IPSEO or In Page Search Engine Optimisation
2) #OPSEO or Off Page Search Engine Optimisation
3) #OLSEO or Off Line Search Engine Optimization

the first two (IPSEO and OPSEO) are well known and used extensively however the third option here OLSEO or Off Line Search engine Optimization is not clearly understood though it is widely used (unknowingly) by a large section of the marketing industry. The issue with OLSEO is that most folks do not connect their offline marketing with their online marketing and treat the two as separate entities, which have no relationship at all. this is how ever rather short sighted, as the off line world is where your marketing, sales and front end office staff actually connect and communicate eyeball to eyeball with your customers who are the core of your intended target market audience.

The off line environment such as news paper and other print marketing gets your intended target audience ( customer base ) to use your selected keywords and other semantically related terminology when search for your products services or information within the online environment.

This means that one could nearly replace ONLINE MARKETING with SEO

SEO has really changed drastically since the introduction of the GOOGLE HUMMING BIRD ALGORITHM, but most marketing staff have no clue that #GOOGLEHUMMINGBIRD actually exists and even less know what the #HUMMINGBIRDALGO does.

Wednesday, February 17, 2016

in this document when
we talk of Document Trust we are actually discussing the digital trustbetween two online documents.

Document trust is a
concept used extensively by search engines to evaluate a number of variables
that would feed back into the search algorithms, as SEOVI (Search Engine Optimization Value Indicators) and have a rather serious impact on search
results.

What most folks forget
is that there has been an awful lot of work going on in the back ground where
the search engines have indexed content, then sent out spiders following each
and every out bound link found inthe
document,in turn, and creating a trust
table between the two linked documents. These trust tables are then
consolidated into a single trust table for each of the two ends of the link.

Within the online
marketing industry web pages, blog posts and social media posts are each
considered as documents, then there is the plethora of true documents that
areavailable to the public within the
online environment such asbut not
limited to

·PDF
files

·images
files

·video
files

·office
documentation

·spread
sheets

·price
lists or product lists

·data
base files

When an end user of the
search engine places a search query, the search engines such as Google, Yandex,
Bing or MSN, they receive an answer within fractions of a second, and it seems
like magic.

The judicial use of the
many HTML attributes that are available is essential here, as things like, but
not limited tothe list below will all
add different trust values to the documents at each end of the link in many
strange and deviousways.Also remember to evaluate the content of the
HEAD SECTION of blogs and web pages that you own and manage, as many of the
issues listed in thelist below can be
added to the head section of a page, as well as being used as an attribute
within the HTML code ofspecific out
bound links with very good impacts on your SERP's (Search Engine Results
Pages).

·REL
= AUTHOR

·REL
= PUBLISHER

·REL
= CANONICAL

·REL
= NO FOLLOW

·REL
= NO INDEX

·TITLE
= XXXXXXX

·DESCRIPTION
= XXXXXXXXX

·KEYWORDS
= XXXXXXXXX

·ALT
= XXXXXXX

many of these HTML
attributes can also be added to the EXIF DATA of documents such as but not
limited to

·image
files

·video
files

·text
files

·PDF
files

·spread
sheets

·price
lists

·product
catalogues

EXIF data when present
in embedded files, such as but not limited to images, videos, audio or text
files, has a very large and highly positive impact on many different aspects of
the document trust table for any two online documents. The inclusion of things
like the REL = AUTHOR, REL = NO INDEX and REL = PUBLISHER allow the search
engine to include the great value that comes along with author expertise and
specific subject matter accreditation due to the depth of the semantic foot
prints of both authors and publishers.These issues add great trust value to specific sections of both
documents, which improve your over all rankings in the SERP's.

The content and context
of each document is evaluated and compared for semantic matching directly
between the two separate documents.The
next step is to compare the semantic matching between the lists of linked pages
(out bound links only) for each page separately, creating two new trust tables
that include data from all out bound links in each of the two documents in
question and then comparing the two documents in question for semantic matching
so that the search engines may determine if the out bound link has any value to
the end user, specifically from the point of view of expanding the conversation
or adding depth to a specific topic.

The depth and breadth
of semantic matching between the two documents in question,and the other documents that they link
to,is also a major trust factor issue,
and how this matches up with any author or publisher semantic footprints is
included in the trust based issues that search engines are looking at post
HUMMING BIRD.

Document trust has
always been an issue with search engines, and document trust has been used
quite extensively in a number of sneaky and devious ways to establish algorithms
like PANDAand PENGUIN which are in
place to add negative trust signals to pages and documentsthat are marketed in ways that step outside
of the rules which search engines expect publishers to abide by.Those algorithms which add positive trust
factors are not discussed openly by the staff at search engines, as this would
give the black hat search industry a heads up of where and how they may game
the system.Those algorithms which have
a negative impact are discussed at great length, in many forums, so that the
public may know what SEOand other
online marketingtactics to avoid or
suffer the consequences.

Within the human
environment there is intuition and gut feelings that have a very large
influence on interpersonal trust, however within the online search environment
where machines evaluate online documents through the use of algorithms there is
no such tool for the search engine to use.Search engines rely extensively on links between documents to connect
the dots between different digital entities, and then understand the context
and intentions of each specific document as best they can.The more inbound links a document acquires
over time the bigger the data pool that is available to a search engine to
correctly determine the purpose, aims, objectives and intent of your online
content.That being said, you still need
to avoid link farms and other black hat link building tactics, because inbound
links from documents that have nothing in common with your online content can,
and will hurt your trust factors significantly.

This is the main reason
that content marketing as an SEO tool and tactic is so valuable. Content
marketing allows you the luxury of expanding the conversation in meaningful
ways, and the ability to include a host of extra trust signals in the form of
but not limited to the list below...

·author
signals

·publisher
signals

·semantic
matching

·context
alignment

·purpose
clarification

·intention
definitions

·audience
identification

It is thus important
that when you do your content marketing, you take these document trust signals
into account and use them wisely.Avoid
spamy forums, communities and groups that discuss wide range of divergent
topics, and try to find focused niche areas where you can do your content
marketing in ways that fit into the platform where you are doing your content
marketing.Be sure that the areas where
you do your content marketing have a high semantic or context correlation with
your online work whenever you can.Using
a social media business profile and keeping the content there focused on your
niche target market topics is essential.Keeping conversations active by replying to comments and placing
relevant links to expand the conversation within the comment stream of all your
social media activity is a very important part of your trust factor development
strategies that needs you attention, as this boosts your trust factors in many
strange and interesting ways.

Generating digital
trust for your online content is not an easy task, as it is made up of a very
large collection of many small tasks, some of which seem rather mundane and
irrelevant AS TRUST SIGNALS.These small
things make up the bulk of the trust factors that search engines use when evaluating
your online content, so take care to understand the value of digital trust and
how it is acquired or destroyed through your supplemental marketing and the
areas that you may use for your supplemental marketing.

Sunday, January 17, 2016

What is digital trust
and why should you care?

Before we talk about
DIGITAL TRUST,we need to examine trust
as an interpersonal issue, then using the insights of trust between people, we
need to understand how a search engine may use these trust issues between different
digital entities.

The big issue that we
need to come to grips with, is SEMANTIC TRUST between different digital
entities, and how this impacts on the SEOVI (Search Engine Optimisation Value
Indicators), which are carried across with hyperlinks between different digital
platforms, as well as the semantics andrelated context of the content at each end of the link in question.

So what do you
Understand about interpersonal trust?

This is a very loaded
question, and everybody that I have spoken to during my research on the issue
of interpersonal trust,has come up with
a different answer, using their own personal life experiences as a guide line
for their answer.There is no right or
wrong answer here, as different culture groups, different religious
communities, and different social classes all have their own rules and
evaluation processes when dealing with trust.

People of the same
groups will always trust each other before trusting an outsider, and past
history of interpersonal conversations
and interactions between individuals and groups or communities,will always have a big influence on trust
flow patterns. The difference in social standing and educational status
between two individuals will also have a very large impact on the relationship
and trust flow issues between them.People
of higher social status such as teachers, lawyers, managers or law enforcement
officers will usually be trusted before ones peers or those lower down the
social ladder.Known persons would normally be trusted before unknown individuals, and family will usually be
trusted before outsiders.

Now trust itself is a
very delicate thing, and it does not just suddenly have a very high positive
value without a long track record of positive interpersonal interactions.Just one minor breach of trust, be it a true
breach of trust or only a percived breach of trust, can cause a total collapse
of all trust between two individuals.Once the trust between two individuals is broken, it takes quite some
considersble effort to repair the trust factors between them, and the breach of
trust is not easily forgotten, though it may or may not be forgiven.

When any breach of
trust is not forgiven, these two individuals may never have a trusting
relationship of any nature again, and the individual who stepped outside of the
trust zone and breached the trust between them may also have a host of new
problems, The agrieved party may or may not inform other members of their
commuity, and many others of the wrong doing, as well as requesting others to
alsoadopt a bad trust attitude to this
specific individual.

Search Engines

Search Engines have
evolved over the years and are constantly looking at new and novel ways to
improve the quality of their SERP's (Search Engine Results Pages). During 2015
Google, as well as other search engines started using digital trust, as well as
related SEMANTIC trust issues as SEOVI (Search Engine Optimization Value
Indicators) in more aggressive ways.

Digital trust is like
standard human trust inmany ways,
except that there is no intuition, such as that when people look into the eyes
of those who they are evaluating from a trust perspective, and then base their
trust flow issues on GUT FEELING, either positive or negative.Search engines do not have the luxury of
being able to eyeball information in the same way that we as humans eyeball
each other. That does not mean that search engines do not have tools and
algorithms that evaluate information from a trust perspective, because many
search engines have worked hard at developing AI (Artificial Intelligence) specifically to evaluate all online content for a large number of different
trust signals.

Links used to be the
primary source of digital trust, until the Black Hat Search Engine Optimization fraternity worked out how to game links through the use of link
farms, and thin content, with many identical pages in the same website.Google then developed trust factor algorithms
like PANDA and PENGUIN which carried punitive implications for those on the
wrong side of the trust equation. Both Penguin and Pandahave built in forgiveness factors, but they
do not forget about your transgressions, and keep your web site listed as a
past cheater within their trust tables and associated data bases. The
forgiveness factors are directly linked to your SEO cleanup effortsby doing things such as removing thin
content, duplicate content and irrelevant links from your pages, and following
the recommended procedure to have inbound links either removed or added to your
"DISAVOW FILE" .

Links are still vitally
important, and the REL = XXXXXXX HTML attributes carry many extra high value
SEOVI (Search Engine Optimization Value Indicators) along with them when used
in the right manner. It must be remembered that search engines nowadays look at
both ends of the link, and evaluate the content on both sides (out bound link
and inbound link) as well as the SEMANTIC relationships and context matching
issues, for both sides of the link, among many new SEOVI.

AS an example if the
REL = AUTHOR attribute is used properly

within the HTML
structure of your online content it shouldpoint to the Authors bio page, and have links to all other areas where
the specified author contributes within the online environment are listed, and
include but is not be limited to the following list:

·any
Social media profiles that this individual may own

·Social
media business profiles where this individual is a contributor, owner or
manager

·blogs
where this author contributes as a guest author

·web
sites where this author is a copy writer, or where his / her work is shared
and distributed.

·communities,
groups and forums where this individual is active in some way, like a
moderator, an owner, a manager or a major contributor.

This allows search
engines to build a vast trust base, in the form of a trust table, which would
allow the search engine to compare all online content associated with this
individual author and then form an opinion on this individual authors trust
factors and knowledge base, giving them individual trust scores for a host of
issues ranging from subject matter to personal representational issues and inter
personal relationships with other authors, publishers and general contributors
to the online environment amongst the more important SEOVI (Search Engine
Optimization Value Indicators)

Trust between
individual pieces of online content is a complicated issue, where things like
authors, publishers, contributors and information consumers (actual viewers)
are all evaluated for semantic relationships as well as a host of other network
related issues. The relationships between the platforms where each side of the
link is hosted are important variables here, and the expansion of the
conversation is the primary issue at stake.If the search engine determines that there is no semantic linkages
between the two linked pieces of online content, then the trust factors may be
negative, depending on the inclusion or not of the NO FOLLOW attribute .

This is an important
issue that needs to be clearly understood by your marketing team, which should
be recommended by your SEO team, and implemented by your design team. Any non
related links need the attention of the SEO team, who should have a clear
marketing brief discussing the purpose, aims, objectives and intentions of the
content in question, so that they can do thorough keyword and target market
research.Most websites and blogs carry
advertising and marketing links that are not directly related to the online
content that they are housing, and these may need to carry the NO FOLLOW
attribute, and possibly also the NO INDEX attribute, or perhaps only the NO
INDEX attribute, so as to give search engines very clear signals of the focus
area and topics that your online content is offering the public at large.

These two attributes
are very powerful trust generators, as they indicate to a search engine that
the linked content is not related to the IN-PAGE content, and it should be
standard IPSEO (In Page Search Engine Optimization) PRACTICE to include the NO
FOLLOW and NO INDEX attributes in all advertorial links, except those which
promote the services, informationor
products contained within the page itself.

In 2013just before Google introduced the HUMMING
BIRD algorithm they tried to encourage the use of the REL= AUTHOR and REL =
PUBLISHER HTML (Hyper Text Markup Language) attributes. The way that Google
went about this was not well reprieved within the online environment, and very
limited number folks actually used this extremely powerful SEOT (Search Engine Optimization Tactic)At this stage of
the game, in 2013,Google was getting
quite good at identifying individual digital entities, and they needed a tool
to help them identify publishers and authors a lot faster than they were.

The Black Hat Search
Engine Optimization crew picked up on this and abused the REL = AUTHOR and REL
= PUBLISHER attributes to achieve better rankings for stuff that should not
even be indexed in the first place. Google then advised folks that they were no
longer making use of these two HTML attributes, and took steps to punish folks
who they caught out abusing the REL = AUTHOR and REL = PUBLISHER attributes
within the HTML code of links.These two
HTML attributes are however now used extensively to build trust factors between
online content and specific contributors to online content, and those who break
the trust through making use of BLACK HAT SEOT's are labled as cheaters who
deserve to be lower down in the trust table.The impacts of this are HUGEIf you
are not using the REL = tags in all hyperlinks within your HTML code you are
losing out on a vast pool of trust factor signals that would enhance your
search Engine Optimization in many different ways, from the added author and
publisher trust scores to the added tread depth of semantic footprints
associated with the NO INDEX and NO FOLLOW attributes

The depth of a semantic
footprint is dependent on the digital trust factors associated with the
semantic context of each page that is linked to from a specific page (outbound
links) as well as the semantic context of all inbound links. The digital trust
scores between the in-page content of two linked pages is one of the primary
factors that influence the depth a a semantic footprint.You need to remember that SEMANTIC TRUST is
just one element of the many diverse issues that make up digital trust.

Digital entities

Digital entities are a
strange mix of all online stuff. Some digital entities are stand alone
entities, but most areactually a
collection of other digital entities rolled into a new digital entity as a
group.Each and every HTML page within
the online environment is a complex digital entity. some examples of stand
alone digitalentities are

·PDF documents

·images

·music
files

·videos

·text
documents

·social
media posts

Most web pages and blog
posts are considered to be both stand alone digital entities as well as complex
digital entities.This may sound
confusing, but needs to be interpreted from the perspective of a search engine,
and not us as humans.As an example a
book is a stand alone entity, but it consists of typed pages that are bound
together, which can be separated or torn loose.When the pages are torn loose the book looses value, and may not make
sense to future readers as some information will be missing. It thus follows
that the pages need to be joined at the books spine, other wise the book has
little value.In the same manner all the
components of a web page can not be seperated from the page, as they may not
make sense on their own.

People who can be
identified, through their online contributions as authors are also considered
to be digital entities, which are a collection of all their identifiable digital
contributions which can come from a number of sources, including but not
limited to the list below

·blog
posts

·web
page copy-writing

·social
media profiles

·social
media posts

·forum
posts and contributions

·comments
in social media posts

·comments
to blog posts

·in
app consumer educationmatters

The various sources of
information that link an author to specific content, such as but not limited to
the list below help the search engine to build a trust graph of authors,
showing their expertise and niche areas of interest, along with trust levels, which
are used extensively by Google, and possibly all other search engines as well.

·A
blog post discussing online content which the author contributed to, with a
link to that online content, where the author is listed as a contributor,
preferably using the REL = AUTHOR TAG within the HTML code associated with the
hyperlink (LINK)

·A
social media post within the authors profile, discussing the content in
question, along with a link to that content.

·A
social media post by a business page where the author is listed as a manager, a
contributor or the owner

·A
social media post by the authors profile within a group, a community, or a
forum discussing the content in question with a link to that content

·An
article or social media post by a third party which explisitly defines the
author asa contributor to the content
in question.

·A
social media profile page, aweb page or a blog page listing a profileof the author as an author of online content
through the REL = AUTHOR method , where links to blogs, websites and other
relevant online content contributions by the author is discussed.

Just as authors have
trust graphs and related info stored in a data base by search engines, so to do
PUBLISHERS.These trust graphs for
publishers are considerably larger and more complex than the trust graphs for
authors, and carry considerably more weight within the Search Engine
Optimisation equations.Publishers and
authors are also linked up, and a single publisher may have many diverse points
of publication, which include but is not limited to

·many
websites

·numerous
blogs

·a
plethora of social media profiles within different social media platforms

Authors may write for
more than one of these different publication points, as well as other
publication points for other publishers. This allows search engines to gather
more data and have a deeper understanding of the semantic linkages between the
different publishers and diverstity of authors.This understanding is enforced and complemented by the semantic trust
that is developed over time between all these groups and many other digital
entities.

Digital trust is built
up over time where search engines keep track record of many different issues,
and use these in complicated algorithyms to develop many individual trust
facors whichare later worked on and
processed by a final stagetrust
algorithym that has feed back loops intoboth the early stage search algorithyms and the final stage search
algorithym where the search engines SERP's (Search Engine Results Pages) are
generated from the search engines data bases.

Digital trust is thus a
very important part of the current (Jan 2016) Search Engine Optimisation
equation which you as an information provider need to manage and where possible
manipualte through careful well managed cross platform marketing.

cross platform
marketing is a form of content marketing, where you market social mediaposts,posted in one platform, in a second platform, so that the orginal
content marketing post can aquire larger trust factor signals, and in turn push
these larger trust factor signals through to your original online content in
your blog or web site.

Example of cross
platform marketing.

1) you write a blog
post and be sure to use the REL = AUTHOR attribute in a link to your author bio
page within the inpage content.

2) you write about your
blog post on your FaceBook page with a link to the specific blog post

3) you tweet about your
blogpost, but use the link to your Facebook post as the destination URL
(Uniform Resource Locator or web address)

4) you write a post in
linked in discussing your blog-post, and include a link to

5) you tweet about your blog post but use the linked in post as the destination URL

Note here that you need
to list your social media profiles and all places where you contribute within
the online environment in your author Bio Page.You need to take some time here and do all the home work... be sure to
include every where that you have an active social media profile as well as all
the blogs and web sites where you are an active contributor.Your profile page which is accredited with
author status through the REL = AUTHOR attribute needs to be well maintained
and current at all times, remembering the query freshness issue.

The main purpose of
cross platform marketing is to improve your OPSEO or Off Page Search Engine Optimization scores and trust factors within the online environment for all
your content.Cross platform marketing
is the best way to grow your online trust factors, so be sure to remain on
topic and reply to all comments on your social media posts, as well as comments
on your blogs.

Replying to comments
within your social media posts and having on-going conversations within the
comment streams of other authors or publishers who discuss semantically similar
topics to your web sites and blogs is seen in a very favorable light by most
search engines. By showing an interest and keeping the conversations active you
increase your trust factors within the search space considerably.

These issues of keeping
the conversation alive and active within the social media space can only be
seen and used by search engines when your profile is public and you post to the
public domain.Most search engines only
have permission to see your public profile, how ever if you are a Google User
and are logged into your Google account, then you will get a very different
approach, as Google will then personalize your SERP (Search Engine Results
Page) using your

·Google
plus profile

·G-mail
contacts

·Google
drive documentation

·blogger
profile and any blogs that you may own or contribute to

·Google
sites, where you may have created, both public and private

·any
other Google service that you may use.

These are all used to
evaluate your trust factors, with a primary concern for your SEMANTIC TRUST
FACTORS which will be used to determine your authority as an author, and your
feilds of expertise where you may need some recognition as an expert or not.

Digital trust is a very
complex issue, where there are many different parties invloved in supplying
trust factor signals, which are interpreted, scored, rankedand then transferd to a data base for future
use by the many different algorthyms which are run to determine a match between
a search query and a specific piece of online content.

Links,both out bound and inbound are the primary
sources of all trust factor signals, and as such both sides of the link are
evaluated in a number of different ways to determine a host of SEOVI (Search
Engine Optimisation Value Indicators) which are then processed to determine a
new set of variables where the different areas of digital trust, such as
semantic trust, network trust, context trust and many others are carried forward
to other algorithyms.

Digital trust is
divided into many components, some are burried within your in page content,
while others are connected to the context and semantics of your Off Page Search
Engine Optimization efforts.

It thus follows that digital
trust is a very powerful Search Engine Optimisation value Indicator, that you
need to manage and manipulate as best you can.To be able to manage and manipulate this digital trust is no easy task.

One needs to keep in
mind that SEMANTIC TRUST is one of the larger trust elements within the digital
trust stock pile that accumulates over time.Keeping your digital trust stockpile in order, and ensuring that the
negative elements within your digital trust stockpile are constantly weeded out
is a task that should not be taken lightly.Here we are talking of addressing PANDA and PENGUIN type issues, as well
as addressing your reputational issues through well policed repuation managment
strategies.These actions of removing
the bad influence factors, all add to
the digital trust factors for all your online content where ever it may reside.

All you need to
remember is that trust takes time to develop and grow, but is instantly
destroyed by a single breach of protocol, or the use of Black Hat Search Engine
Optimization tactics.