Max McGee, the former Green Bay Packers receiver who died yesterday, remembers Vince Lombardi in Lombardi and Me: Players, Coaches, and Colleagues Talk About the Man and the Myth(Triumph, $14.95) by Paul Horning with Billy Reed:

“Vince wanted to embarrass you in front of all your teammates. He did me, because he knew that hurt me worse than anything …

“But Vince was about as smart as anybody who ever put on a coaching hat. One time before a big game, he told us that if anybody was caught sneaking out before the game it would cost him $5,000. And he looked at me and said, ‘McGee, let me tell you something — if you find somebody worth $5,000, let me me know — I want to go with you.’ That broke the tension. He could get you so wired before a game you almost couldn’t play …

“I announced that I was retiring after the first Super Bowl, and Vince came to me and said, ‘Maxie, I want you to come back next year. If a we get a young guy that we’re going to keep, I’ll keep you on as a coach.’ So the reason I came back is that I was going to be there one way or the other, either as a player or a coach.”

How can you keep the thrill of pro football alive after the Super Bowl ends? Read the new edition of Instant Reply: The Green Bay Diary of Jerry Kramer (Doubleday, 2006), by Jerry Kramer with Dick Schaap, with a foreword by Jonathan Yardley. This unsurpassed account of the Packers’ 1967 season takes you inside the locker-room and onto the playing field with Coach Vince Lombardi and such titans of the sport as Bart Starr and Ray Nitschke. Kramer gives his take on the book at www.jerrykramer.com, his Web site. A great Valentine’s Day gift for a football fan, this modern classic proves that Frank Gifford was wrong when he said — we may hope, in jest — that “there’s no place in sports for intelligence.”

As if we didn’t know it, players and others tell us that he believed in winning

Lombardi and Me: Players, Coaches and Colleagues Talk About the Man and the Myth. By Paul Hornung with Billy Reed. Triumph, 161 pp., $24.95.

This book tells you little about Vince Lombardi that hasn’t been said – and said better – elsewhere. This, of course, is like saying that a book tells you little about Jesus that hasn’t been said better in the Gospels. As the journalist Dave Maraniss reminds us in his contribution to Lombardi and Me, Lombardi was the rare coach who transcended his time and sport.

“During his nine-year tenure with the Green Bay Packers (1959–1967), he did more than build and maintain one of the most colorful and efficient dynasties in the history of the National Football League,” former sports editor Billy Reed writes in the preface. “He became a folk hero, a cultural icon, a symbol of excellence and discipline and all those qualities that define greatness.”

What made him tick? Paul Hornung, the legendary halfback and onetime playboy who was suspended for a season for betting on games, tries to pin it down in this slim collection of interviews with former teammates and others. He has assembled an all-star cast, including such players as Bart Starr, Sam Huff, Jerry Kramer, Sonny Jurgensen, Willie Davis, and Max McGee.

But the men’s comments are often contradictory. Lombardi believed in treating players humanely but refused to let them drink water during practice, even in 90-degree heat, on the premise that dehydration was a sign of “being out of shape.” He believed winning but, while coaching the Washington Redskins, chewed out Jurgensen for throwing a first-and-goal touchdown pass from the four-yard line when the team was behind. “You’ve got to get everyone on the team involved in scoring a touchdown,” he said. “We want the line to be happy. We want the backs to be happy … You can [throw for a touchdown] on the third down, but don’t ever do it on first down again. We want everybody to be involved, not just you and the receiver.” This is interesting but begs the question: Which was more important — winning or keeping the defense happy?

So Lombardi and Me has limited value for anyone seeking a definitive analysis of the man behind mystique. It will no doubt appeal to some hard-core Packers fans and school and other coaches. But its oversized font — at least 16-point, by my guess — may be the biggest draw. Packers fans and school coaches aside, this book may have appeal most to people old enough to remember watching Lombardi lead his team to victory in Super Bowls I and II on a rabbit-eared television set. That large font is as easy on aging eyes as a game-winning Hail Mary pass with three seconds on the clock.

Best line: A quote from Jurgensen: “The coaches today want to choreograph everything. They call plays and don’t give the quarterback an opportunity to think through games the way we did. They’re mechanics now. They’re made it a coaches’ game instead of a players’ game. That’s too bad. A quarterback in the huddle has a better feel for the game than a coach on the sidelines.”

Worst line: Paul Hornung on Frank Gifford, whom Lombardi coached at the Giants: “I used to kid him about being Mr. Kathy Lee Gifford.” You’re a card, Paul.

Recommended if … you’re the sort of Packers fan who would schedule your own wedding around Green Bay games.

Published: September 2006.

Consider reading instead:Instant Replay: The Green Bay Diary of Jerry Kramer (Doubleday, 2006), by Jerry Kramer and Dick Schaap, just reissued after a decade out of print in an edition with a foreword by Jonathan Yardley. The revelations in Kramer’s classic diary of the Packers’ 1967 season may seem tame in the age of the Balco steroids scandal. But Instant Replay is the real thing, a trailblazer among inside-the-locker-room chronicles and still one of the best books ever written about professional football.