Audi sets all-time U.S. October sales record with 14.5% increase

Audi today reported record-setting October sales of 11,708 new vehicles representing a 14.5% increase above the previous record set in October of last year. October also stands as the 22th consecutive month of record U.S. performance by the brand with the four rings.

Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) equal 34.1% of total October sales further demonstrating the brand’s upward mobility in the luxury sector. This was a 36% increase of premium vehicles sold. October sales momentum benefited strongly from robust demand for the progressive Audi A8 and the technologically advanced Audi A6. The A8 generated a 54.7% sales increase for the month, powered by strong demand for the new S8 performance model. The A6 sales increased by 36.6% for the month and posted a 96.8% year-to-date gain when compared to the January-October period of 2011.

Consumer interest in the efficient and sporty A3 contributed to a 59.7% increase in sales in October, while the redesigned Audi A4 contributed a 20.6% increase in sales. The Audi Q7 also performed favorably with an increase of 42.7% for the month of October.

“The newly launched models in our performance lines – the Audi S6, S7, S8 and RS 5 – have been huge success stories by virtually selling out shortly after hitting showrooms,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “It’s clear that premium car buyers are excited about the new generation of cars at the top of our lineup with the Audi A6, A7, A8 and Q7 models constituting 71% of our sales gain in October.”

Highlights:

October 2012 ranks as the best October in Audi of America history

For the record-setting month of October 2012, five Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A4, the Audi A8 and the Q7 models.

Sales mix for Audi S models finished the month at 15% for the S4 and 41.3% for the S5/ RS 5