Transport ticketing: Trains, buses and market drivers

OPINION: From the beginning transport ticketing has been seen as a key way to kickstart NFC adoption…

For commuters, the reasoning goes, being able to put their travel pass on their phone will provide the incentive to choose an NFC handset and, from there, additional services can be added and additional users attracted.

We have two transit-related articles this week, including a commercial launch in China, and next week I will be attending the Transport Ticketing ’09 conference in London to find out more. If you’re also planning to attend, or you’re based in the London area, please do feel free to come along and join our first reader meetup – you’ll be most welcome.