Posts Tagged ‘storytelling’

If you’re struggling with your content marketing strategy, read How To Grow Your Business With Content Marketing. But more importantly, watch the video below. More than anything else, great storytelling differentiates successful content marketing from noise. I’ve previously shared some outstanding examples of storytelling in content marketing. Here’s another good example from GoldieBox, a company creating […]

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories help build a brand. For example, owners of the iPhone believe that each successive iPhone is much better than the model it replaces, which is not always true. Here’s a short video […]

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