ALPHA REBEL KCUFS™ ARE the first of its kind in the world. the alpha rebel kcuf luxury paracord survival bracelet is HAND-CRAFTED IN LOS ANGELES WITH OFFICIAL U.S. MILITARY PARACHUTE CORD. it UNRAVELs IN SECONDS TO UP TO 9 FEET of INCREDIBLY STRONG cord WHEN NEEDED. When you unravel it and use it, we'll replace it - for Life *