“If you wouldn’t do it on a date, don’t do it on a sales call.”

— Dan Smaida

LOVE & SELLING

Let’s face it: there’s a lot of sucky selling going on in the world today. Sellers have been trained to use artificial tactics in pursuit of the sale. Like a woman in a bar bracing for another cheesy, tired pickup line, customers are now warrier than ever.

In Love and Selling, Dan Smaida uses the Lens of Love to call out all those cheesy, cringe-worthy ”tactics” and offer more authentic alternatives. The book uses the simple lessons we all understand about love and relationships to transform the way we think about selling. No ”sales processes,” no seller-centric models, just tried-and-true behaviors that work in business . . . and in love.

When sellers ditch the tricks and focus on developing true relationships, they create real partnerships with customers, enjoy their jobs more, and see better results.

Dan Smaida’s new book Love and Selling

In Love and Selling, Dan Smaida uses the Lens of Love to call out all those cheesy, cringe-worthy “tactics” and offer more authentic alternatives.

Highly Valuable, and Hilarious

“I love this book. It’s practical, usable advice for salespeople that you can and will actually read. So many business books are either rah-rah fluff or theory without application, but this book delivers what so many of us are looking for as salespeople – useful ideas that will make us more successful. I’ve put down lots of business books that have promised this, but Love and Selling delivers. A funny and no-nonsense approach that kept me reading – the Lens of Love is a great way to look at selling!”

I’m sold!

A superb introduction to selling, written by a master salesman. Whether you’re a novice, or are experienced at sales, this book offers insights into strategies and tactics for making sales happen, written in an engaging and very humorous manner. If you could only read one book on sales, this would be the one I’d choose.

This is by far the best, most applied book I have read to date.

“As a sales rep, a sales manager, Sales Director and now a VP of sales, I have read a lot of books on selling and have done a lot of sales training. This is by far the best, most applied book I have read to date. It doesn’t just focus on the theory of selling which can be boring at it’s best, but rather it gives you real life application for engaging customers through the selling process. And it does it with humor, which kept me turning pages all the way through. I think every new AND seasoned sales rep, account rep, business development rep, marketing person should read this. It’s not only informative but it’s entertaining as well.”

– J. Hewat VP McCarthy

“Dan is—no joke—the best sales trainer in the world.”

— Brian Kibby, CEO, MV Transportation

Get your Free Chapter of “Love and Selling”!

Dan Smaida has over 20 years delivering world-class sales training to clients from Fortune 100 to startups. Dan can make sales training curriculum you own, or deliver a world-class workshop on a particular topic. Author of "Love and Selling,"​ expert on winning relationship sales.