David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

EntropySoft announces the availability of a .NET SDK

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EntropySoft, specialist of the enterprise eontent integration market and unstructured data integration, announced the availability of a .NET software development kit (SDK) for its connectors and its Content Federation Server. By making available its technology to Windows-centric applications, EntropySoft is working towards simple, normalized access to all content repositories. This new software development kit adds .NET to the already supported technologies: Java, Flex and web services. The SDK is fully documented with a reference guide, code samples, and contextual help via Microsoft Intellisense. The kit is made to accelerate the understanding and implementation of EntropySoft technology. Using this SDK, it is now possible to browse all content repositories and also create a document, modify a version, change permissions, and modify metada in a .NET environment.

The kit is designed to be used with EntropySoft’s bidirectional connectors and content federation solution. The connectors are used to normalize access to all document repositories. They allow users to rapidly integrate the underlying features of all content repositories into third party applications. The .NET SDK facilitates access to these applications and their features in a Microsoft environment.