hype

[uncountable](informal,disapproving)advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it ismarketing/media hypeDon't believe all the hype—the book isn't that good.See related entries:Radio broadcastingWord Origin1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.Extra examplesThe movie failed to live up to all the hype.This new game is getting plenty of hype.the hype surrounding her latest book