More often than not disruptive
innovations are born behind the walls of privately held companies. Given this
how do you crack the code on these companies strategies? Additionally, how do
you obtain some degree of early warning about how successful these companies
might be in the future?

During this talk you’ll learn about a wide range of open source intelligence
(OSINT) and human intelligence techniques (HUMINT) that you can use to answer
the above questions.

We’ll cover:

· OSINT Assets – what can you
learn from the web that’s meaningful and what can be aggregated to produce
greater insight
· HUMINT Assets – who should
you talk to and how do you get a hold of them effectively.
· Benchmarking – how
to acquire or interact with competitor products and services in a meaningful
way

We’ll also close with a discussion of the ethical considerations companies face
when conducting private company research as well as what is typically in and
out of bounds when conducting private company oriented research efforts.

Finally all attendees will receive a copy of one of Cascade Insights’ Framework
Fight Club Handbooks. Each handbook provides a wealth of competitive
intelligence frameworks that you can use to synthesize the intelligence you’ve
collected.