News

Johnson Brothers Announces New Expanded Distribution Agreement with Deutsch Family

Posted on May 3, 2016

Grants Exclusive Distribution Rights in North and South Dakota, Joining Minnesota

St. Paul, MN – April 25, 2016 – Johnson Brothers Liquor Company is pleased to announce an expanded distribution partnership with Deutsch Family Wine & Spirits, a leading importer and marketer of award-winning wines and spirits from around the world. Johnson Brothers currently has the exclusive rights to sell Deutsch Family’s portfolio of wine and spirits in Minnesota. This new agreement will expand distribution to include North and South Dakota. Effective May 1, Johnson Brothers will be the exclusive distributor of Deutsch Family’s full portfolio of wine and spirits in all three states.

Recognized for identifying brands consumers want most and focusing its efforts to maximize their availability and quality, Deutsch Family is the fastest-growing supplier in the U.S. in the $10-$25 price segment. Johnson Brothers will continue to focus on growing Deutsch Family’s portfolio of leading wine and spirits brands, including the number one imported wine brand in the U.S., [ yellow tail ]; Josh Cellars, America’s fastest growing wine brand over $12, which has skyrocketed from 30,000 cases four years ago to 1 million cases last month; leading by-the-glass Pinot Grigio Barone Fini; premium Sonoma wine brand The Calling; and award-winning 90+ brand REDEMPTION Whiskey.

“As a family-owned company, we like to partner with other family-owned companies who share our values and high expectations,” said Peter Deutsch, CEO, Deutsch Family Wine & Spirits. “Since coming on board, Johnson Brothers has demonstrated best in class execution in Minnesota and we are proud to expand our relationship. We’re confident they will continue to deliver in all three states.”

“We are proud to represent the Deutsch Family in Minnesota—and we couldn’t be happier about expanding our partnership with them into North Dakota and South Dakota,” said Todd Johnson, COO of Johnson Brothers. “The Deutsch Family Wine and Spirits portfolio is one of the most exciting and innovative in the industry, and we look forward to tremendous success in these markets.”

Johnson Brothers has been Deutsch Family’s exclusive distributor in Minnesota since last July.

About Johnson Brothers:
Johnson Brothers is a family-owned wine, spirits, and beer distributor headquartered in St. Paul, Minnesota. With a tradition of excellence, Johnson Brothers has been providing world class service to customers throughout the United States since 1953. To learn about their story, services, and locations please visit www.johnsonbrothers.com.

About Deutsch Family Wine & Spirits:
Deutsch Family Wine & Spirits was founded in 1981 by Chairman Bill Deutsch to market quality wines and spirits produced by prestigious families from major wine regions of the world. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.