Archives

Summertime in the online world is a tricky one when it comes to reaching and marketing to moms. Their lives may be filled with more travel, less structure and less time devoted to online hobbies and conversations. But one thing remains: the need to catch a moment to herself. Luckily for businesses, many moms will…

At the end of 2014, Facebook announced they were once again altering the algorithm for business pages, in an effort to deliver content to fans that is less spammy and more targeted. While many consumers welcome this change, it is yet another challenge companies need to figure out and work with in order to make…

2014 is officially in the books, and every marketer is sighing with relief over the holiday season winding down. We can all look forward to the new year, and get excited about what’s to come in 2015. If you haven’t already, now is a great time to plan a team brainstorm and come up with…

Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…

It’s that time of year again… Long hot days, vacations and summer fun is winding down and it’s time to shift your focus to fall marketing ideas and connecting with your customers around what’s important to them right now. While fall is a favorite season for many, it’s also a busy one. Cutting through the…

Summertime… While fun for everyone, it also means long days outside, shortened workdays, more vacations and thus less eyes on your well-thought-out content and marketing plans. How can brands stay on top of that dip in eyeballs and keep fans engaged? We have eight summer marketing ideas for your social media efforts to help drive…

You may have started seeing the new Facebook-like design that Twitter launched to all users in April. It’s more visually compelling, offers the opportunity to better showcase your brand, and allows for some new features you should be taking advantage of. Today we’re going to look at what’s new and how your brand can benefit…

Mom. The word ignites passionate feelings for most, whether you think of your role as a mother, or of the woman who plays that important role in your life. Brands are passionate about moms too. They understand how powerful they are in driving purchasing decisions and shaping buying habits for their children. Marketing to moms…

These days social media managers are expected to do it all and have a variety of skills. Customer service? Check. Online sales? Check. SEO? For sure. And graphic design? That too. Familiarizing yourself with a few of Photoshop’s basic features will help you to throw together more professional looking graphics. Start with these five Photoshop…

Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all year long, but February and Valentine’s Day offer an added opportunity to show fans you’re listening, you appreciate…