Posts Tagged ‘search engine optimization’

As a website company, you may expect us to say that a cutting-edge website is a solution to every practice marketing problem. That all you need to do is get a good website, and new patents will come ﬂooding into your practice. You may expect us to reach into the Field of Dreams playbook and […]

Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.

Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.

Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

Make a strong first impression online

Improve search rankings

And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.

As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]

Search Engine Optimization (SEO) has evolved in many ways over the decade. As search engines have become more precise at handling search queries, SEO strategies have changed in order to keep up. As a result, myths have begun to circulate about the effectiveness of SEO in online marketing. Here are 3 common SEO myths that you may have even heard yourself!