Most of your employees have similar desires — flexibility, growth opportunity, fair compensation and a purpose beyond profit. These are the needs of the 21st Century worker. Though millennials paved the way, yesterday’s status quo no longer attracts the best and brightest from any generation.

As the demand for high-quality talent intensifies, organizations must be able to communicate to current and potential employees how they stand out from the competition in a compelling, succinct, and consistent way.

Creating and sustaining market advantage requires constant monitoring, awareness and anticipation of the companies in your competitive set. At Baker, we use these studies to inform our thinking and ensure the ultimate end product is unique and engaging.