Let me briefly outline PIJAC’s position and explain why we believe microchipping is in the best interests of pets, their owners and the pet industry. It is also important to know that we are asking the Committee to consider amendments that take into account specific concerns we raised in expressing our support for the bill.

It’s no coincidence that, in new advertising campaigns for Budweiser and Discover, pets –- a yellow lab in the case of a responsible-drinking commercial by Anheuser-Busch, a frog for Discover –-head the cast.