New Single Source Platform to Enhance Financial Services Industry’s Ability to Decipher and Utilize Asset and Sales Data for Business Management and Growth

SAN MATEO, Calif. – December 5, 2012 – EMC (NYSE: EMC) today announced that Broadridge Financial Solutions’ (NYSE:BR) Access Data is further strengthening its “Big Data” capabilities for asset management and brokerage firms with technology from EMC. Access Data will utilize EMC’s Greenplum Unified Analytics Platform (UAP) to create a single unified data platform that enables powerful and agile analytics to continue to transform how the financial industry leverages data. Access Data, a leader in enterprise data management, analysis and reporting, processes data and provides solutions through its clients and partnerships representing more than 90 percent of long term mutual fund assets, as well as 95 percent of all assets in the growing ETF space.

Customer Benefits:

Single Point to Insight: Access Data is utilizing Greenplum Unified Analytics Platform (UAP) to create a single unified data platform for a leading distributor that enables powerful and agile analytics to continue to transform how the financial industry leverages data.

Faster Time to Insight: With EMC’s Greenplum UAP, Access Data was able to reduce processing and analysis time on a four billion record data repository from more than eight hours to just minutes.

Deeper Insights: The integration of structured and unstructured analytics with real-time feeds and queries provides actionable and customized market intelligence for the whole enterprise.

Customer Challenges and Solution:

The EMC Greenplum solution adds another level of analysis and flexibility for Access Data clients – asset management firms and brokerages. Data that used to take eight hours to process and analyze can now be done in just minutes, providing rapid insight to better understand sales trends and the distribution of products. In essence, this will enable Access Data clients to gain greater visibility into how assets are generated and which advisors are driving the firm’s sales, and in turn, be able to quickly and accurately target resources and increase assets under management. Additionally, the platform will allow mutual fund companies to understand their market share, how they rank among other firms, and where their products are gaining traction and how to best target new clients.

Greenplum Unified Analytics Platform (UAP) is the foundation of a data analytics strategy that enables organizations to be far more disciplined and proactive with their most valuable asset, data. Across sectors, it helps organizations achieve the operational and business agility (previously achieved by Web-scale companies) required to compete effectively in the era of Big Data. As the industry's next-generation platform to support Big Data analytics, Greenplum UAP offers a single, unified data analytics platform that is extensible to other tools and uniquely able to support the analytics process by facilitating the discovery and sharing of insights from Big Data, in turn leading to greater business value than ever before.

Customer Quote:

Dan Cwenar, president and general manager, Access Data

“Data is a renewable resource that can be leveraged to drive growth, improve distribution transparency and strengthen expense management. The mutual fund and brokerage industries generate a massive volume of asset positions and sales transactions that, to date, have been largely inaccessible, unreliable, and underutilized. At Access Data, we’re tracking more than 90 percent of long-term mutual fund assets and 95 percent of all assets in the growing ETF space. With our combined expertise in technology and financial services, we’re changing the game with efficient, cost effective data management practices to provide clean, timely and actionable information to the industry to drive business growth strategies.”

Executive Quote:

Scott Yara, senior vice president of products, Greenplum, a division of EMC

“Access Data is a trusted partner and critical data aggregator for the financial services industry. As data continues to grow, traditional architectures and tools cannot deliver on the Big Data opportunity. To gain insight from Big Data, you need an analytics platform that integrates structured and unstructured analytics with real-time feeds and queries. This is where our relationship really takes off: Greenplum technology combined with Access Data’s industry leadership bolsters their ability to provide customized market intelligence for the whole enterprise.”

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About Access Data

Access Data Corp., a Broadridge company, is a leader in enterprise data management, analysis and reporting for the financial services industry - providing data and reporting solutions covering 90% of all long-term fund assets and 95% of all ETF assets. Leading asset management firms and financial intermediaries utilize Access Data’s proprietary technology and services to gain visibility into how sales and assets are generated and address a myriad of challenges in distribution, compensation management and compliance and risk management. Access Data’s flagship product, Access Data SalesVision® provides comprehensive storage and analysis solutions, delivering web-based reporting as Software as a Service. Please visit broadridge.com/accessdata.

About Greenplum, a division of EMC

Greenplum, a division of EMC, is driving the future of Big Data analytics with breakthrough products that harness the skills of data science teams to help global organizations realize the full promise of business agility and become data-driven, predictive enterprises. The division's products include Greenplum® Unified Analytics Platform, Greenplum® Data Computing Appliance, Greenplum® Database, Greenplum® Analytics Lab, Greenplum® HD and Greenplum® Chorus™. They embody the power of open systems, cloud computing, virtualization and social collaboration, enabling global organizations to gain greater insight and value from their data than ever before possible. Learn more at www.greenplum.com

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found atwww.EMC.com.

Broadridge, a global fintech leader with $4 billion in revenue, helps clients get ahead of today’s challenges to capitalise on what’s next with communications, technology, data and analytics solutions that help transform their businesses.