A tiltable screen is available on the Sony Alpha 37, alongside the 100 per cent field of view electronic viewfinder.

Auto portrait framing, a feature first debuted in the Sony a57, is now included in the entry-level range. This works by cropping an image in post-production to give what the camera considers to be a better composition. The original image is also saved, should you wish to make your own crop.

Clear Zoom technology is also included. This is a form of digital zoom, but Sony promises that By Pixel Resolution technology keeps image quality at a premium and maintains image size.

Explore the world of high-quality imaging, supple shooting responses and interchangeable lenses. Capture smooth, detail-packed videos in Full HD. Create exciting artistic effects and grab pro-style portraits. All in a light, compact camera that's easy to use and carry.