During this serious crisis we are living in the written press sector,
especially for the paper magazines, comes Tododeporte, a sports
magazine that tries to break with the traditional magazine model. It
consists ... [+]

During this serious crisis we are living in the written press sector,
especially for the paper magazines, comes Tododeporte, a sports
magazine that tries to break with the traditional magazine model. It
consists on giving to the reader the chance to choose the contents that
he or she wants to recieve and sending it directly to customer’s home,
creating with that system a new model of sports press in Spain, where
the minority sports take center stage.
The idea of creating this kind of enterprise model comes to the difficulty
when you try to find work in sports written press sector, something that
promped to me to create this new model of enterprise wich tries to give
another approach to the sportive information world in Spain, focusing on
the globality of the sport and not only on a few disciplines. It’s wanted to take a free site that the market leaves in the physical
magazine case, and also it’s wanted to reaffirm that we are not infront of
the end of the written press, but the sector is suffering a transformation
and it may find new models to continue to attracting to the customer.
One factor that drives us to continue this project is the economic viability.
The lack of inversion on the creation of the new enterprise, as well as the
security of minimal losses in case of having losses, gives us enough
strength to iniciate us as a new enterprise into the sector.
The confidence on Internet purchases, where every spanish person still
spent an average of 1300€ every year on their purchases, allows us to
understand that generally, customers won’t have problems into it.,
something that will allow the costumer to recieve the magazine directly to
his home without going to the Kiosk.
Another key point in this project is the slowly economic recuperation that
is still suffering Spain. Although our country is still far away from the good
years that we had on the begging of the century in terms of economy, the
unemployment figures have been decreasing in recent months, a hopeful
sign and, although these figures haven’t had a directly repercusion on
magazines yet, an economical reactivation would give us more chances
of getting a greater number of orders, as well as a greater number of
enterprises interested in advertising in our magazine.
With all of these factors an enterprise planning is generated with the
main goal that in a few time the Tododeporte magazine will hit the market
all over Spain. [-]