Tesco Mobile Gets People Talking With Unlimited Mobile Deal

Tesco
Mobile has unveiled a brand new credit crunch-beating unlimited
tariff, allowing people to talk and text as much as they want
without worrying about their monthly phone bills.

The
SIM
only, pay monthly deal gives people unlimited minutes, texts
and browsing for just £30 a month. With everyone watching
their wallets, people need not worry about going over their free
minutes and getting a large, unexpected bill at the end of the
month.

Research
from Tesco Mobile showed that in the current financial climate,
worry over the cost of monthly phone bills has led to people spending
less time on the phone to friends and relatives.

59%
of Brits said they would spend more time on their mobiles
if they had unlimited minutes and over half of all respondents
(52%) claimed they had friends or relatives who cut short phone
calls to keep costs down. Nearly half admitted doing this themselves
(49%) despite it being voted one of the most annoying breaches
of 'mobile phone etiquette'.

With
over 85% of the population now owning a mobile phone, mobile use
has developed its own 'rules' for behaviour. Asked to name the
most unacceptable and annoying mobile phone habits, the majority
of people surveyed cited habits such as calling someone and then
hanging up so they have to return the call, texting people to
ask them to call back and not picking up voicemails to save money
as the most irritating.

Lance
Batchelor, Chief Executive Officer of Tesco Mobile and Tesco Telecoms
said: "Ours is the only pay monthly deal that gives consumers
truly unlimited calling and texting. You don't have to choose
if you're a chatterbox or a texter, you can use your mobile as
much as you want without having to worry about the cost.

"We
believe that this will change the way people use their mobile
phones. The new tariff aims to give people a simple, guaranteed
way to have unlimited calls, texts and browsing. It takes away
the concern and uncertainty about your monthly bill as it's fixed
at £30, meaning you can talk, text and browse freely, and
avoid the annoying habits revealed by our research."

-Ends-

Notes to editors
- Unlimited tariff is subject to a fair use limit of £500
- Research undertaken by YouGov for Tesco Mobile, July 2009

About
Tesco Mobile:
Tesco Mobile is a 50-50 joint venture between Tesco and O2. The
company sells exclusively Tesco Mobile branded services in Tesco
stores, online and through Tesco Direct, across the UK using O2's
technology and network. The service gives Tesco Mobile customers
value, simplicity and choice, offering them simple, great value
tariffs with rewards such as free credit, free
sim cards and Clubcard points. Tesco Mobile has been voted
as the number one mobile network for customer satisfaction by
Which Magazine (May '09).