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Reddit App Adds New Features

Posted on Tuesday, December 19, 2017 by Norman Carr

Reddit App Adds New Features

Users on both iOS as well a Android will be able to enjoy full screen cat GIFs and insane videos with Reddit mobile's new theater mode. "This allows users to open media, like original video, in a full-screen experience", TechCrunch reports. They can also choose to view the content in landscape mode and swipe back and forth between media.

Original Posts (OPs) are getting in-feed usernames so that the original poster gets the credit of having posted it first. The biggest addition is a new user-to-user chat function, which Reddit has been testing for a few months, that's now going to be part of the company's mobile products in a public beta program. "Mod Mode" allows moderators to approve, remove, and flag content in their communities. But with the latest update, those hurdles have been leaped, and "Post Flair" is a feature of the mobile apps. Android users are also getting the "speed read" button that iOS users have, which lets you quickly navigate through the top comments in any discussion.

There are also a handful of updates geared towards moderators that will be available on both iOS and Android. "Live Comments" gives Reddit a Twitter-like feel by displaying new comments instantly, making television premieres and sports games easier to discuss in real time. iOS users can also set Safari as their default browser in the app for viewing external links. It knew that it needed to better serve those users by staking its own claim on mobile where it could more carefully craft the user experience it wanted to deliver. With this update, however, Reddit is finally giving mods the tools they need to keep subreddits clean even when a computer is out of reach. To do so effectively, it needs to have more control over the native app experience in order to offer features for advertisers such as the recently introduced support for mobile app attribution through integrations with partners like Tune, Adjust and Kochava for app install ads, or just to simply better cater to advertisers who want to target mobile in particular. Reddit is practically the modern-day, and more complicated version of the BBS of yesteryears but, somewhat ironically, it has been a bit slow on embracing our smartphone overlords.

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