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High Maintenance for High Fashion

Luxury clothing deserves luxury care, say Gwen Whiting and Lindsey Wieber, the 28-year-old fashion enthusiasts behind the Laundress, a collection of high-end cleaning and care products for high-end clothes. Their line is divided into two categories: detergents (soaps for whites, darks, delicates, swimwear, cashmere and baby clothes) and fabric care (stain solution, wrinkle spray, odor remover, static guard, ironing water, starch and fabric conditioner). Each product comes in a choice of scents like citrus, lavender, cedarwood oil and amber. Prices in both categories range from $4 for a 2-ounce travel-size flask to $18 for a 32-ounce bottle. The line is available at Malia Mills in New York (212-625-2311) and Bergdorf Goodman.