Favourite recent marketing campaign

Favourite brand

Your social media stats?

What’s your concession to the recession?

Who would play you in a movie?

Party trick

Leaving.

Hobbies

Cycling, swimming, skiing, mountain properties.

What gadget do you think should be invented?

Common sense.

You’ve got one last Tweet before you die. What do you Tweet?

I wouldn't.

Lowdown

The boundless energy and enthusiasm of Senior has proved to be an effective remedy for Saatchi & Saatchi's ailments. While Senior's approach has been brutal at times, it has resulted in some savvy hires, creative gems, and even the odd SSF account win to shut his critics up.