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The opening day of the Fisher Expo, the annual trade show hosted by UK distributor Fisher Outdoor Leisure, gave us a first look at an all-new new bike brand - Eastway.

Designed in-house by the St Albans-based distributor, the name derives from the cycle track that now lies under the vast London Olympic Park. The bikes are aimed at all types of cyclist, whether you're a road or 'cross racer, commuter or city rider. The brand will be launched officially later this summer, with bikes available to buy from June or July. For now, here are a couple of models that caught our eye.

Eastway RD 1.0 D

The D in the RD 1.0 stands for disc brake, a sight rarer than hen's teeth on a carbon road bike (the Volagi Liscio is another example). The Avid BB7 Road Mechanical brakes are complemented by a respectable mix of SRAM Force and Rival as the front and rear derailleur, with Eastway's own components making up the cockpit.

Eastway rd 1.0 d : eastway rd 1.0 d

Rear brake cabling is external on the over side of the top tube which might not please everyone, though all derailleur cabling is internal. It'll retail for £1,950 all up when it's made available to the public in late June/July.

Eastway CX 1.0

Eastway cx 1.0: eastway cx 1.0

Disc brakes are much more common on cyclo-cross bikes, such as this carbon CX 1.0. Like the RD 1.0D, it has Avid's BB7 road model, and looks much like its road brethren. Clearances are obviously much larger to fit the chunky Schwalbe Rocket Ron Evo tyres, with a much smaller big ring to suit 'cross terrain. Again all cockpit components are Eastway's own alloy parts, while the groupset is entirely SRAM's third tier Rival. It'll retail a shade over the road bike price for £2,000.