Science-Based Industrial Park, Hsinchu, Taiwan,
R.O.C. June 2nd, 2003 - Sunplus Technology today
announced company reorganization by altering the Product
Business Unit Systems to Functional Unit Systems from now
on.

The new organization comprises four major Functional Units:
IC Design Unit, System Application Unit, Sales & Marketing
Unit and Production Operation Unit. There is a Product Planning
Center that reports to President and retained other supporting
departments like Financial & Accounting Division, Administration
Division, MIS Department and President Office.

Mr. Chih-Hao Kung who used to be Director of Consumer Product
Business Unit is promoted to VP of IC Design Unit. The former
Director of Operation Unit, Mr. Kuo-Bin Huang, is also promoted
to VP of Production Operation Unit. And the System Application
Unit is led by VP Mr. Ho-Jung Ou who would serve as leader
of Sales & Marketing Unit concurrently. The VP of Image
Product Business Unit, Chyn-Cherng Chen, is transferred
to President Office.

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD),
established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player,
portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS).
Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP,
and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been
accumulating strong IP technologies on consumer and multimedia segments.
Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please
visit Sunplus website at www.sunplus.com.