Using Psychology to Sell Your Home in Lexington

When you’re getting ready to sell your Lexington home, you’ll want to make sure you have everything working in your favor. Depending on your neighborhood, there might be several similar homes on the market, all with similar amenities. If you want to sell your house quickly, it has to stand out and feel special.

In this blog, we will give you…

5 Clever Tips That Use Psychology to Sell Your Home Fast!

1. The Numbers Matter

Do your homework, and know exactly what your home is worth. Setting a specific price will show prospective buyers that you know what you are talking about, and have invested in maintaining the quality of the home. Round numbers can make it seem like you have no idea what you’re doing. “$150k? That sounds about right!” If you and your agent conclude that your home is worth $196k, you might want to ask $206k.

In addition, avoid listing something using a whole mess of 9’s. “Our home is $299,999.99!.” People see through this and can make you seem gimmicky. This isn’t what people are looking for when making such a large purchase.

2. Engage the Senses

But not TOO much. Make people have that “WOW” feeling the minute they walk in the door.

You don’t need to burn your basil, rain, lavender blend incense. But you do want to make sure there is a light and pleasant smell throughout. People love the smell of a freshly cleaned home. Don’t go crazy with the bleach, but rather use something citrus or pine scented. These aromas are universally appealing, just don’t let them become overpowering.

As far as what people hear, keep music mild and low. Everyone has different taste, and you don’t want to subconsciously make buyers want to leave the room. Let the light in.

And always…. always, let the light in. Open the curtains, the blinds and turn on a light if you have to. Dark and shadowy places are often ignored.

3. Don’t Get Too Personal

Put away your vacation pictures and clean the paperwork off your desk. People don’t want to feel as if they are “intruding” on your space. Making them feel uncomfortable right from the get go, isn’t the best way to sell. You want to find the balance of making the house feel “homey” without feeling too specific. Think about a catalog shoot when you are staging. You don’t have to go overboard, but include some pieces of interest that aren’t excessively powerful. This will allow people to imagine themselves in the space, so make it warm and inviting.

This will also make the selling process easier for you. Putting your personal effects away will give you a headstart in leaving the place you’ve called home. Being emotionally ready to sell will make the whole process less stressful.

4. Throw a Party

It’s likely that the people coming to your open house have been to a few others just like it. Do something different, and have your open house in the evening or on a Sunday for a BBQ and a football game. This will bring in a whole new crowd and will definitely make your house stand out above the rest. If you show people a good time, they will be able to envision themselves living in the home, and enjoying it just as much as you do.

5. Love at First Sight

People decide if they are going to buy within the first few seconds of seeing your home. It is up to you to make those first few seconds count. Of course, there are always exceptions to this rule, but first impressions go a long way. If your yard is overgrown or messy, people aren’t going to feel a welcoming vibe. Make sure your yard is well groomed and take care of some easy cosmetic fixes. (New house numbers, a mailbox refresh or some paint touch-ups.)

You will also want to give some attention to your entry area and the places people see upon walking in. Add some flowers and make sure the lighting is on point. Don’t leave clutter around as this is often the place where shoes, backpacks and other miscellaneous items pile up.

If you are ready to sell your Lexington home, we can help you with our innovative approaches! Fill out this quick form and we will be in touch right away!

Testimonials

I felt that I was making a new friend!

I can honestly say that selling my house to Clark was a smooth process from first contact to the final closing. I spoke to several potential buyers of this house, but Clark stood out for his courtesy and his frankness from the first time we met. I especially appreciated that he treated me with respect and friendly interest in my goals. The house needed more work than I wanted to deal with before putting it up for sale, but I never felt that Clark was judging me or being condescending towards me. He arranged the house inspection, the title search, and the legal aspects of the sale very quickly and very professionally. The entire process took only a couple of weeks. I had dreaded having to deal with the sale of this house but Clark was an absolute pleasure to work with and he made the process painless. I felt that I was making a new friend.

Rebecca King

He was a blessing! … He helped me out tremendously!

I found Clark online … I was in a very hard spot … He’s a really nice man … He helped me out … Everything went smooth … I was surprised to see how smooth it went … In a couple of weeks or so, he had everything ready for me … I came in and signed and everything was smooth … He was a blessing … He helped me out tremendously … Everything went good.

Bobby Robinson

He really helped me out of a sticky situation!

My mother had passed away … I knew that I had a house to get rid of … Clark quickly took care of everything … He really helped me out of a sticky situation … Here we are today at closing and it’s not even been a month … It’s been an easy road … It’s been really nice working with Clark … He is a genuine person and you can tell he knows how to do business the right way.

Rick Durram

Get Your Fair Cash Offer: Start Below!

We buy houses in ANY CONDITION in KY. There are no commissions or fees and no obligation whatsoever. Start below by giving us a bit of information about your property or call (859) 321-6618...

We are a real estate solutions and investment firm that specializes in helping homeowners get rid of burdensome houses fast. We are investors and problem solvers who can buy your house fast with a fair all cash offer.