Pages

Age

Tuesday, September 25, 2012

Orkut user base falls 86% in one year

Once the darling of India's social media crowd, Google's Orkut has seen the numbers of its daily visitors dwindle nearly 86% over the last year, suggesting that it might soon be on its last legs.

Orkut, which was Google's first foray into social media, has its second-largest user base in India after Brazil. But the number of daily visitors from India has fallen from about 14 lakh a year ago to just about two lakh now, according to Google Trends.

Most social media junkies in India, which has over 120 million internet users, have moved on to rival Facebook, professional networking site LinkedIn and micro-blogging site Twitter. Also choking Orkut is Google Plus, the internet search company's fresh attempt to wean users away from Facebook.

But Google said it will continue to invest in Orkut. "Orkut has a large user base, especially in Brazil and India, and we will continue to invest in the product," a Google India spokeswoman said in an email response to ET. She said Orkut and Google Plus are different products and that both will exist.

"Users shifted from Orkut to other networks because of its closed platform approach-a contrast to Facebook which opened itself up to apps and businesses" said Yogesh Bansal, founder of Apnacircle.com, a home-grown social network that boasts about three million users. "The shift of western world to Facebook clearly led to a change in Indian user's habits," said Bansal who moved to Facebook after getting 'friend requests' from relatives in the United States and Canada.

India now accounts for about 20% of Orkut's users. Over the past three years, Orkut has seen its position as the top social media website in India slip. It is now third-Facebook has over 52 million unique visitors every month, LinkedIn eight million and Orkut about four million. Microblogging site Twitter comes next with slightly lower 3.8 million users, according to internet data research firm Comscore.

"Clearly, Google has chosen not to invest too much time, effort or resources into Orkut because all their efforts for social are now fully focused fully on Google Plus," said Adhvith Dhuddu, founder & CEO at AliveNow, a Bangalore-based social media firm. "My guess is that Google will just let Orkut be what it is."

FLAG COUNTER

EARN MONEY BY CLICK THIS

Banner

Get More Visitors, Get More Sales!!!

With no constant current of customers you cannot have reliable everyday income.
It's not possible to get sales if no one comes to your website. You need shoppers
to see your products, every day, 24 hours!
Our company helps more than 30,000 customers get more visitors online.
You can increase your revenue by receiving thousands of real targeted shoppers to see your web-site.More Customers...

Increase your website search engine rank

Be presented on search engines is one of the most important strategy to increase web-site
traffic and show your content or service to customers that might be looking for your product.
All big search engines use a software to determine your web-site ranks.
They know the number of web-sites are linking to your web-site; more referrers and visitors
better rank for your web site.Get Better Rank...

Promote to over 10 million customers around the globe.

We promote your business in international network of partners portals,
each with own narrow points of interests.
Our company gives you innovative promotion strategies that makes your business profitable online.
We will provide you with real and visible results and take your website to the next level.Advertise to Millions customers Now...

About Me

'M RICH click here

EaRn MoNeY HeRe

linkreferral

PLOT FOR SALE

$67,500.00 US

With The Green Gardens, get a chance to live in the midst of nature with peace and tranquility as your nearest neighbors. Located at Anappara, Wayanad, Kerala, Up for grabs is a sprawling tea garden, surrounded by magnificent coffee, pepper and rubber plantations. Tucked away in the lap of nature the Green Gardens is an ideal retreat to own and convert it into your second home; the ideal dream house you always wanted. Close to major towns like Sulthan Bathery and Ambalavayal the plot is supplied with water and electricity connections and East facing. From the tarred road the land is 60 Mtrs in with Panchayat metal road frontage.