Tag Archives: New Store Design

What goes under your AEO? Aerie, of course! With our new easy to shop, customer focused, and freshly designed store, you’ll find it has never been easier to shop for intimates.

We sat down with Hannah B., Aerie’s Marketing Coordinator, and one of the many minds behind the new store design and asked her to give us a behind-the-scenes look at new Aerie stores.

Aerie: What can the Aerie girl expect from the new store design? How is it different?

Hannah: It was designed with her in mind. The new stores are located next to or inside AEO stores to create an easier experience while shopping between brands. That way she can outfit herself from head-to-toe in one stop! The entire store is focused around the ideal shopping experience for our girl. She’ll love the ease of our new undie and bra fixtures!

Aerie: Personally, what is your favorite part of the new store design?

Hannah: I have two! First, the undie cage fixture is SO pretty! It’s front and center and grabs your eye the moment you enter the store. It’s shoppable from every angle, featuring wide, lit drawers that makes finding your favorite Aerie undies a breeze. And, I can’t forget to mention the chandelier lights that hang down from the center! They make quite the glamorous showcase for our undies.

I also love the new concierge area that truly adds a personalized experience when shopping at Aerie. Since the fitting rooms are incorporated in this area, our Bra Experts are always close at hand to offer assistance. What I love most is that they’ll even bring you your own tray of personally recommended bras and place them on the table outside of your fitting room. Whenever you’re ready to try a new one, there they are! It’s a private, yet intimate, personalized experience.

Aerie: Okay, well we are now on the edge of our seats. We want to go bra shopping NOW! Where can our girl find one of these amazing new Aerie stores?

Hannah: 11 stores have already hit the US with 10 more opening this year. We’re also going GLOBAL! The design made its debut in our Israel store this past spring. Girls can also shop the new store design in Ontario, Quebec, China, Mexico, Columbia, and soon, the UK.

Thanks for the sneak peek Hannah! We can’t wait to shop!

So let’s hear it! Who has shopped the Aerie store design? Or, what feature are you excited about? Tell us below!