What it would look like if other businesses used the same naming strategy as Heart Attack Grill.

Las Vegas’s Heart Attack Grill landed itself the news yesterday when one of its proudly obese patrons suffered the world’s most appropriate heart attack at the hands of a revolting mountain of meat known as the “Triple Bypass Burger.” The restaurant’s defiantly tongue-in-cheek name got us wondering what the world would be like if every business wore the negative consequences of its products like a badge of life-threatening honor. (By Chase Mitchell for Happy Place)