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According to Greggs, people have actually lost weight by eating its diet sausage rolls and doughnuts.

The eating plan was devised following a month-long experiment featuring four dieters including a bride-to-be from Stockport, a new mum, a sales rep and a teacher with a hectic lifestyle, the Manchester Evening News reports.

Greggs summer diet plan

In a statement, Greggs said the dieters have collectively lost over two stone of weight and 14 inches from their waists in just 30 days by eating exclusively from the Greggs menu.

There is even a 7-day plan you can follow that involves porridge for breakfast and a sausage roll for lunch.

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The plan was commissioned by independent dietitian Laura Clark who devises a 30-day eating plan constructed entirely from its menu, aiming to encourage informed and healthier food choices, alongside a more active lifestyle.

Clark even issued five top tips for a pre-holiday diet:

1. Monitor what you're eating either through a diary, online tool or quick photos taken on your phone. Raising awareness of the food you put in your mouth is a powerful first step and those that monitor their intake have been shown to double their weight loss.

2. Don’t be afraid of eating on the go – there are lots of healthier options out there. Try opting for a salad or low calorie wrap for your lunch.

3. Try to eat breakfast every day! This sets you up for the day. Porridge pots are a great option if you’re pushed for time and eating on the go.

4. Look at how much protein you’re eating. Regulating it across the day and including at each meal or snack can help to keep you fuller. Lean protein sources are best - chicken, eggs, fish and pulses for example. Look at the ways that fitting light exercise into your day can lead to a healthy lifestyle.

5. Regular exercise tends to breed healthier dietary habits. Using a step tracker to aim for the national guideline of 10,000 steps per day is a great start to burning more calories.