The Guardian reports that Google is acting on the proposal it made back in May to hit pirate sites where it hurts – their wallets – by depriving them of ad revenue.

Websites offering pirated content will be blocked from offering adverts from Google and other big web advertisers, in a US scheme intended to strangle illicit revenues.

The initiative will mean copyright holders from the music, film and other creative industries will be able to alert the big ad networks if their ads are appearing on sites offering links to pirated content or counterfeit goods … expand full story