CSR meets Renewables

Puget Sound Energy (PSE) is donating one million kilowatt hours of power to “help needy households pay their energy bills.” The donation comes in the form of renewables, by purchasing green tags from the Bonneville Environmental Foundation to subsidize the non-renewable energy they are giving away. The free power comes in honor of their one-millionth customer. Serving half of all Washington households, PSE has found a way to celebrate this significant milestone in a manner most companies find quite elusive: By combining corporate social responsibility with green business.