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Conscious buyers want to know more about products, but there is usually not enough space for extra information on a drink or medication package.

"According to our survey, 69 percent would rather choose a product for which they can call up useful additional information with their smartphone," says Constantia Flexibles CEO Alexander Baumgartner. "Our answer is 'Constantia Interactive'. As soon as the smartphone camera detects the innovative product packaging, additional information about ingredients, instructions for use or interactive marketing campaigns appear."

Because packaging comes in different shapes and sizes, it’s important to have a reliable mobile app that can recognize them all. Augmented reality apps based on Wikitude can do that whether the user has an Android, iOS or Windows device.

“Google search revolutionized the web 20 years ago,” says Wikitude CEO Martin Herdina. “Likewise, augmented reality will fundamentally change the way we consume information. The strategic collaboration with Constantia Flexibles is another important step in that direction. When customers unite product discovery with such apps on their everyday shopping, augmented reality will soon be the norm to every consumer.”

Products

Among the articles in the May 2019 issue of Flexible Packaging Magazine, learn more about the latest insight on packaging plastics, read the latest Roundtable on bag/pouch making equipment, and much more!