Have all of the content at home. When they leave, they need to make their choices. What comes first.. Phone, tablet, tv Older adults are not first, but they are adopting devices up to oldest boomers

When it comes to video consumption, this slide demonstrates the relative size and engagement by platform. Mobile video audience has increased 17% over the prior year Mobile with the smallest reach among the population at only 14%, but a very similar monthly time spent to that of Online. Whereas TV is clearly the preferred way of consuming content still. However, mobile video usage is increasing with 36.0 million mobile phone owners now watch video on their phones—an increase of 26 percent since last year. This is primarily being driven by smartphone adoption with much higher penetration rates of video viewing on smartphones.

This particular panelist’s usage revolves around social. After waking up and checking the weather, she quickly turns to Facebook. After this, she spends some time with her Chevy Game Time app, which was a super bowl specific app and this usage was measured the day after the super bowl. She continues to use social apps throughout the afternoon spending time with instagram, twitter and scramble with friends. The only hour her app usage subsides is for the hour following her check-in on foursquare to a place which kept her occupied during that hour. Once she’s back on her phone she uses instagram and facebook – most likely to share the experience she just had and finally gets back into her social games of scramble.

Interesting that women are more attracted by the browsing/shopping around features, but often are less focused on the final price … still a real opportunity to link discovery and purchase in a meaningful way- a lot are trying it (shopkick, et al), but I still don’t think we’ve seen the perfect business model yet

NEED TO CHANGE TO SOURCE MATERIAL FOR CITATION

Apple has partnered with Nielsen to measure ad effectiveness of its iAd Network We’ve performed a wide range of brand and ad effectiveness studies over the past two years Aim is to provide performance benchmarks against mobile ads as well as cross platform with online and TV to measure the effectiveness ads as well as assess the overall media mix Overall performance has been very strong, anchored by two examples. A leading retailer and a automotive manufacturer.

2.
#MobiU2013,
@heartlandmobile
The
conﬂuence
of
retailers,
CPG
brands,
researchers
and
agencies
–
combined
with
the
presence
of
the
“average
consumer”
–
make
Chicago
and
the
Heartland
the
ideal
locaGon
to
learn
how
to
uGlize
mobile
technologies
to
reach
the
average
consumer
TM
The
Heartland
Mobile
Council
is
a
Chicago-­‐based
non-­‐proﬁt
whose
mission
is
to
educate
brands
on
how
to
use
mobile
eﬀecGvely

3.
#MobiU2013,
@heartlandmobile
TM
The
Heartland
Mobile
Council
is
a
Chicago-­‐based
non-­‐proﬁt
whose
mission
is
to
educate
brands
on
how
to
use
mobile
eﬀecGvely
Our
Belief
The
HMC
is
the
Trusted
Partner
to
Educate
Brands
on
how
to
use
Mobile

7.
#MobiU2013,
@heartlandmobile
Mobile
(Scary)
Future
“So
what
used
to
ﬁt
in
a
building
now
ﬁts
in
your
pocket,
what
ﬁts
in
your
pocket
now
will
ﬁt
inside
a
blood
cell
in
25
years”
-­‐
Ray
Kurzwell,
Futurist

11.
#MobiU2013,
@heartlandmobile
Mobile
Everything
2014
Mobile
MarkeGng
will
be…Mobile
Everything.
• Helping
with
the
liele
things:
• And
the
big
things:
• With
you
all
the
Gme:

12.
#MobiU2013,
@heartlandmobile
Mobile
Everything
2014
Mobile
MarkeGng
will
be…Mobile
Everything.
• Helping
with
the
liele
things:
• And
the
big
things:
• With
you
all
the
Gme:
• On
you
all
the
Gme:

13.
#MobiU2013,
@heartlandmobile
Mobile
Everything
2014
Mobile
MarkeGng
will
be…Mobile
Everything.
• Helping
with
the
liele
things:
• And
the
big
things:
• With
you
all
the
Gme:
• On
you
all
the
Gme:
• In
you
all
the
Gme:
“…what
ﬁts
in
your
pocket
now
will
ﬁt
inside
a
blood
cell…”