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Each passing year we witness films being made and released on an even bigger scale, with big budgets and even bigger release plans, the distribution of films has become a field with massive investments. Well, after the recent release garnering whopping sums for their distribution rights be it in the domestic market or overseas, we hear that the worldwide distribution rights of Shah Rukh Khan’s next has fetched an even higher amount.

If what we hear is true then, Narendra Hirawat of NH Studioz has apparently acquired the domestic and overseas distribution rights of the Shah Rukh Khan – Anushka Sharma starrer tentatively titled The Ring for a staggering Rs. 100+ crores. Industry insiders claim that the deal is valued at approx. 125 crores. Confirming the same while refraining to comment on the amount he shelled out for the distribution rights of the film Hirawat says, “Yes I have acquired the All India and overseas distribution rights of The Ring, but I will not comment on the cost of the same.”

Interestingly, back in 2015 we had reported that the worldwide distribution rights of Shah Rukh Khan’s Dilwale were sold for Rs. 170 crores (Domestic Rs. 130 cr + Overseas Rs. 40 cr). However, unlike in the case of Dilwale, where the domestic rights of the film were sold to individual distributors with a similar deal being inked for the overseas rights, the worldwide distribution rights of The Ring have been acquired by one single distributor.