I feel bad for the Kiko folks even though they are but a handful of the millions of workers who live in the shadow of the search giants, hoping they’ll toss a golden bone or two out now and then. Kiko’s calendar application was probably the victim of Google’s free calendar, as some of the analytics programs are victims of Google’s brilliant plan to distribute Urchin (now google analytics) free to all. Brilliant because it lets you track PPC campaigns and will likely serve to increase Google’s PPC revenues even as people become more savvy about their traffic and PPC spend.

Of course at 258k somebody may be able to turn this around into something profitable. As with Real Estate “fiascos” that go broke sometimes it’s the second team of managers who can come in and, with a much lower capitalization cost, turn the biz around. I doubt it in this case though.

Like this:

LikeLoading...

Related

About JoeDuck

Internet Travel Guy, Father of 2, small town Oregon life. BS Botany from UW Madison Wisconsin, MS Social Sciences from Southern Oregon. Top interests outside of my family's well being are: Internet Technology, Online Travel, Globalization, China, Table Tennis, Real Estate, The Singularity.