Answer:
The phrase “lust of the eyes” is found in 1 John 2:15-17: “Do not love the world or anything in the world. If anyone loves the world, love for the Father is not in him. For everything in the world—the lust of the flesh, the lust of the eyes, and the pride of life—comes not from the Father but from the world. The world and its desires pass away, but whoever does the will of God lives forever.” What is this “lust of the eyes”?

Simply put, the lust of the eyes is the desire to possess what we see or to have those things which have visual appeal. This coveting of money, possessions, or other physical things is not from God, but from the world around us. John emphasizes that these physical things do not last; they will pass away. In contrast, the child of God is guaranteed eternity.

The Ten Commandments addressed the lust of the eyes in its prohibition against coveting. Exodus 20:17 commands, “You shall not covet your neighbor’s house; you shall not covet your neighbor’s wife, or his male servant, or his female servant, or his ox, or his donkey, or anything that is your neighbor’s.” Coveting can include a desire to have people, possessions, or status.

Satan uses the lust of the eyes as one avenue of temptation. Part of the reason Eve listened to the serpent in the Garden was that she looked at the forbidden fruit and saw that it was “pleasing to the eye” (Genesis 3:6). Satan used a visual image to help entrap her. Satan tried a similar tactic on Jesus. One of his temptations in the wilderness was an attempt to make Jesus covet earthly power. Satan used a visual: he “showed him all the kingdoms of the world and their splendor” (Matthew 4:8). He then promised to give them to Jesus—for a price. Of course, Jesus did not succumb to the lust of the eyes, and Satan was defeated (verses 10 and 11).

We must follow Jesus’ example and, in the power of the Holy Spirit, resist the lust of the eyes. The world is full of “eye candy,” glamor, and gaudiness. Materialism beckons with its promise of happiness and fulfillment. A media-saturated society bombards us with advertising campaigns that might as well say, “Covet this!”

All that glitters is not gold, and the child of God knows that fame, fortune, and finery quickly fade (Proverbs 23:5). Our focus is not the newest product or latest fashion. Our goal is not to keep up with the Joneses or to surround ourselves with the trappings of glittering magnificence. Instead, our goal is “to know Christ and the power of his resurrection and the fellowship of sharing in his sufferings” (Philippians 3:10). Our eyes are set on Jesus (Hebrews 12:2). Our view is to eternity.

Cecil Alexander, the Irish hymnist, said it this way:

“Jesus calls us from the worship
Of the vain world’s golden store;
From each idol that would keep us,
Saying, ‘Christian, love Me more.’”