Rhett & Link do spot for Austin tattoo parlor

Here's the latest installment in Rhett & Link's I Love Local Commercials series, which we've written about a lot. This time, they're pitching True Blue Tattoo in Austin, Texas, with a bit of reverse psychology. The message: Don't get a tattoo. You'll regret it. (As always, there's a behind-the-scenes video, too.) Meanwhile, Wired.com has posted a profile of Rhett & Link, based around an interview with Rhett McLaughlin, who explains how they make their subjects feel comfortable about doing a goofy commercial. "We're confident that there's a clear difference between the way we interact with people and how, for example, Sacha Baron Cohen does. We aren't potentially ruining peoples' lives, and we don't plan to."