Top 20 Influencer Marketing Statistics You Must Know

The digital world seems to change every day and keeps us on our toes. One of the latest strategies for boosting campaign effectiveness is influencer marketing.

Is influencer marketing a part of your marketing strategy yet?

If not, we’ve got your back! This is the first in a blog series that tells you everything you need to know about influencer marketing.

To start with, we have compiled the top 20 statistics that matter. Once the numbers convince you to get on board with influencer marketing, we will guide you to select the right influencer for your next campaign.

Next, we will talk about the types of influencers and which one might best suit the goals of your campaign. Then we give you five essential tips. And last but not the least, every blog has an easy-to-understand infographic. Plus, in our last blog, we have a free downloadable infographic that will be a handy reference for implementing influencer marketing.

Let’s begin!

Influencer Marketing Statistics

The influencer marketing industry, aka the digital form of mouth-to-mouth marketing, is rapidly growing and is dominant on specific social media platforms. Here are the top 20 influencer marketing statistics that matter:

Stat #1

Influencer marketing was rated as the fastest-growing online customer-acquisition channel by 22% of surveyed companies, beating organic search in the second spot at 17% growth, paid search at 14% growth and email marketing at 15% growth. (Source)

Stat #2

92% of marketers who used influencer marketing in 2017 found it to be effective. (Source)

Stat #3

39% of marketers are planning to increase their influencer marketing budget in 2018. (Source)

Stat #4

84% of marketers created influencer campaigns in the year 2017, and this number is going to be even higher this year. (Source)

And Stat #5 is one of the primary reasons behind this hike:

Stat #5

Influencer marketing brings an average ROI that is 11x higher than that of traditional marketing methods, such as TV, print and desktop ads. (Source)

Stat #20

Wrap Up

Influencer marketing is certainly not going anywhere for at least a few years. The above influencer marketing statistics clearly show the growing importance of influencer marketing. If you haven’t yet thought of influencer marketing, you’d better add it to the agenda of your next marketing meeting.

Read our next blog to design your influencer marketing campaign and leave comments to let us know who according to you are the most powerful influencers of your niche.