In addition to OS X Lion’s arrival in June for $29, Apple will be releasing OS X Lion Server in July for $49 on the Mac App Store. Lion Server includes several features like iPad File Sharing, Push Notifications, Wiki Server 3, iCal Server 3, Mail Server 3, and Xsan.*thanks 9to5Mac*

Apple has unveiled the new iCloud service at a morning keynote which kicked off the WWDC 2011 show. The new product actually retires Apple’s $99 a year MobileMe services suite. If you’re among a couple of hundred thousand subscribers, you may wanna check out a new support document outlining things to know as this transition takes place. The document reads,

Effective June 6, 2011, if you had an active MobileMe account, your service has been automatically extended through June 30, 2012, at no additional charge. After this, the MobileMe service will no longer be available.There are a couple things you should be aware of…

Following the transition, all your MobileMe mail, contacts and calendars will be moved to iCloud and you will retain your me.com or mac.com email address, Apple promises. MobileMe Family Packs and storage upgrades will cease to exist after today. Additionally, you can no longer create a new MobileMe account or start a two-month trial after June 6, 2011. People with unused activation codes obtained with a MobileMe box purchase can submit a refund request here.

With necessary licensing agreements from major music publishers in his pocket, Steve Jobs has taken the wraps off of the new feature that lets you re-download music purchases at no cost, via the iTunes Store app on iOS devices. “For the songs you’ve already bought, we’ve added a purchased button”, Jobs explained. This new section of the iTunes app conveniently lists all your music purchases in one place. From there, tap the cloud icon to download the already purchased track for free.

Your other choice is the automatic downloading feature that grabs your purchases, including free ones, made on your other devices. “This is the first time we’ve seen this in the music industry – no charge for multiple downloads to different devices”, Jobs said. But what about music you already own, which didn’t come from iTunes? And what about that rumored scan and match stuff?

“One, you can sync your devices over Wi-Fi or cable, and then you can rely on iCloud. Or, if it’s just a few songs you love, you can buy them on iTunes. But we’re offering a third way, and we call it iTunes Match“, he explained. Unlike similar offerings from Amazon and Google, the scan-and-match feature fingerprints your music and makes matching tracks instantly available in the cloud for streaming to your authorized computers and mobile devices, without the need to upload tracks. This will cost you 25 a year. Also important, iTunes Match will “upgrade the songs to 256k AAC DRM free”. Check out our complete WWDC 2011 coverage and follow us @limerain_com as we update you on the latest news from San Francisco.*thanks 9to5Mac*

A Stevenote is in progress at San Francisco’s Moscone West where Apple’s boss and his top lieutenants are on stage, making headlines with a plethora of iOS 5, Lion and iCloud announcements. The keynote has kicked off Apple’s annual developer conference which runs through June 10.

“I get to unveil iCloud”, Jobs said as he announced Apple’s latest online services suite that will replace MobileMe as a go-to solution for all your cloud needs. He argued that the cloud – not your computer - has now become the hub for your digital life. Keeping all your devices in sync makes us crazy, Jobs observed, adding “We’ve got a great solution to this problem… We’re going to demote the PC and the Mac to just be a device.”

The cloud sync works automatically between iOS devices, PCs and Macs, per Apple’s “It just works” mantra. Any changes in, say, the Calendar or Contacts apps get automatically pushed via the cloud to all of your iOS devices. This is true for any supported app, which includes the recently updated Pages and Keynote apps. Plus, the new Cloud Storage APIs let third-parties write apps that tie with this cloud storage.For instance, you can create a document in Pages for iPhone and it will automagically become available via the cloud on your iPad – they call that Documents in Cloud. Jobs said,

Documents in the Cloud really completes our iOS document storage story. A lot of us have been working for 10 years to get rid of the file system so the user doesn’t have to learn about it.What else is cool?

The iCloud service works with App Store, allowing you to see in the store-front app which apps are already installed on your other devices. Tapping the cloud button next to an app will download the app to your device and push it to all other device simultaneously. iOS 5 automatically backs up all your important device content into the cloud “once a day”. This includes your purchased apps, books, music, camera roll photos and videos, app data, device settings, home screen and app organization, text and MMS messages and ringtones. As a result, you can buy a brand new iOS 5 device, take it out of the box, turn it on, provide an Apple ID and password and start using it right away, with all you content beamed from the cloud to your device.

Photo Stream is another new feature that brings the cloud to photos. “I take photos on any device, puts them in the camera roll, and then it’s uploaded to the cloud and downloaded to all of my devices, just waiting for me when I get home. In addition, I can import photos,” Jobs explained. Apple is going to store the last thousand photos on your device in the cloud for a month, Jobs explained. He didn’t say what happens to the photos that have been up there in the cloud for more than 30 days, but presumably they’ll get deleted, archived or something.

So, how much is this cloudy thingie going to cost? Everyone gets the iCloud features free with iOS 5, which will be available this Fall. The Apps, books, music and Photo Stream don’t count against your cloud storage and Apple is also giving away everyone 5GB email storage. For Apple, which has only dipped their toes into online services, iCloud represents their most ambitious undertaking yet and a shot across Google’s bow. Check out our complete WWDC 2011 coverage and follow us @limerain_com as we update you on the latest news from the keynote.

With necessary licensing agreements from major music publishers in his pocket, Steve Jobs has taken the wraps off of the new feature that lets you re-download music purchases at no cost, via the iTunes Store app on iOS devices. “For the songs you’ve already bought, we’ve added a purchased button”, Jobs explained. This new section of the iTunes app conveniently lists all your music purchases in one place. From there, tap the cloud icon to download the already purchased track for free.

Your other choice is the automatic downloading feature that grabs your purchases, including free ones, made on your other devices. “This is the first time we’ve seen this in the music industry – no charge for multiple downloads to different devices”, Jobs said. But what about music you already own, which didn’t come from iTunes? And what about that rumored scan and match stuff?

“One, you can sync your devices over Wi-Fi or cable, and then you can rely on iCloud. Or, if it’s just a few songs you love, you can buy them on iTunes. But we’re offering a third way, and we call it iTunes Match“, he explained. Unlike similar offerings from Amazon and Google, the scan-and-match feature fingerprints your music and makes matching tracks instantly available in the cloud for streaming to your authorized computers and mobile devices, without the need to upload tracks. This will cost you 25 a year. Also important, iTunes Match will “upgrade the songs to 256k AAC DRM free”. Check out our complete WWDC 2011 coverage and follow us @limerain_com as we update you on the latest news from San Francisco.*thanks 9to5Mac*

Apple just announced iMessage, a new service designed to facilitate easy exchange of all kinds of messages between iOS 5 devices. iMessages has a boat load of features, including typing indications and read and delivery receipts. Plus, it works with text messages, photos, videos, contacts and supports even group messaging. Messages get pushed to all participants as well as all your iOS 5-compliant devices, allowing you to pick up conversation from iPhone to iPad. Incoming message alerts are delivered via the new Notifications Center so you can continue whatever you’re doing as an unobtrusive notification shows up briefly. Fine print? There’s none as iMessage works over both 3G cellular connections and WiFi networks.

*thanks 9to5Mac*

Well there is some Fine print! If you are using iMessage on your iPhone you might save your txts but you will use your limited data, how will apple compensate users who only have 250mb in data coverage?

You can finally take your iOS device out of the box, turn it on and begin using it immediately, Apple said at the WWDC keynote. That’s because you can perform all set ups directly on an iOS device instead of having to hook it up to iTunes via a USB cable. Just swipe your finger over the “Welcome” label and you can perform all first-run set ups and activate it directly. Plus, software updates are also delivered over-the-air (we’ll have to see how that stacks up against our limited data contracts).

*thanks 9to5Mac*

Will these updates be forced? I we still have an option to update or not? Will iMessages stop working If we are not on the newest iOS update? All will be unveiled soon, follow us @limerain_com for all your Apple and General Tech news and Tutorials.

With the news (that we’ve known) that iPhone 4 is the most popular camera on Flickr, Apple’s Scott Forstall unveiled new camera features of iOS 5. It is much faster and you can access it directly from the lock screen! Another steal from some third-party apps: You can use the volume up button to take photos, turn on optional grid lines to align your shots and pinch to zoom instead of using the zoom slider. You can also hold your finger to lock the auto-focus and aut0-exposure settings for higher-quality snaps.

The rumors were true, iOS 5 will sport a tight Twitter integration. You sign in to your Twitter account in the Settings app and all apps that use Twitter can automatically use the sign-in you provided. You can tweet articles from Safari, videos from the YouTube app, location from maps and more. The Contacts app also works with Twitter, allowing you to grab photos for contacts. Twitter integration will no doubt be one of the more popular iOS 5 features, no doubt..

Scott Forstall is up here on stage at San Francisco’s Moscone West and he just unveiled a new iOS store within a store. It’s called News Stand and appears as a new App Store listing that collects digital magazines and newspapers. Looks kinda neat.

*thanks 9to5Mac*

This is kind of good news for thous of us who use apps and companies like Zinio for our digital magazines, hopefully with this competition prices will go down..

Steve Jobs and the gang have confirmed during the WWDC keynote address in San Francisco’s Moscone West that the iOS 5 software sports a revamped and vastly improved notifications systems. There are over 250 new features in iOS 5 and more than 1,500 new APIs. The first feature Scott Forstall put up on slide is the new notification system. It’s called Notification Center and it’s a new place that collects all you notifications. And how do you access it? Just swipe down from the top, like on Android. Plus, you get stocks and weather in the Notification Center. Stay tuned as we update the post with more info right below the fold. Also, check out our complete WWDC 2011 coverage and follow us @limerain_com as we update you on the latest. More below the fold

Notifications also show on the lock screen and you can slide your finger over each to go straight to its corresponding app. Tapping X makes the notification go away. A handy stocks ticker scrolls in the top and the notifications screen goes away with a simple upward swipe.

Steve Jobs and the gang have confirmed during the WWDC keynote address in San Francisco’s Moscone West that the iOS 5 software sports a revamped and vastly improved notifications systems. There are over 250 new features in iOS 5 and more than 1,500 new APIs. The first feature Scott Forstall put up on slide is the new notification system. It’s called Notification Center and it’s a new place that collects all you notifications. And how do you access it? Just swipe down from the top, like on Android. Plus, you get stocks and weather in the Notification Center. Stay tuned as we update the post with more info right below the fold. Also, check out our complete WWDC 2011 coverage and follow us @Limerain_com as we update you on the latest. More below the fold

Notifications also show on the lock screen and you can slide your finger over each to go straight to its corresponding app. Tapping X makes the notification go away. A handy stocks ticker scrolls in the top and the notifications screen goes away with a simple upward swipe.

The Mac OS X Lion segment of the WWDC 2011 keynote has just begun. Apple previously previewed some of the features last Fall and on their homepage, including iPad-like Launchpad, full-screen apps, deep multi-touch gestures integration, and Mission Control. There are more than 250 new features in Lion and Apple will be demoing ten today, most of the stuff we’ve seen already.

Go past the fold for an overview of the feaures… We’re updating this story with new capabilities as Phil Schiller reveals them on stage at San Francisco’s Moscone West. For other keynote news, check out the complete WWDC 2011 coverage and follow us @limerain_com on twitter.

• he describes how Apple has learned from multitouch gestures on iPhone and iPad and applied that to Lion; you can swipe through Safari’s history, quickly switch between full-screen apps, swipe to reveal desktop, a bunch of window control gestures• full-screen apps that work like on iPad• Mission Control to help keep your screen clutter free; Schiller says it’s “the best feature of Lion” because it matters on notebooks the most; deleting a space recollect all its windows on your desktop; flipping between windows using a three-finger swipe• Facial recognition now applied to Photo Booth, which can now track your face; he calls it “targeted facial enhancements”• Mac App Store, taking us through the familiar features of Apple’s software bazaar for desktop apps; Mac App Store apps will get in-app purchases, just like their iOS counterparts• goes through Launchpad, shows how to move the app icons around and create folders, like on iOS devices• Resume, a system-wide feature in Lion automatically saves your every step in apps so you never lose your work; demoes Resume after a reboot, it automagicaly restores all apps and windows to their pre-reboot state, even down to the selected text in the Pages app; the feature is seamless and works with documents, too, allowing you to go back in time through your document history and easily revert to an earlier versions; revisions only store differences, thus saving disk space; put simply, it’s like a Time Machine for your documents• now onto AirDrop, a wireless file sharing technology with zero setup needed;accessed from Finder, AirDrop lets you view all computers around you and drag-and-drop a file to send to others; upon receiving and downloading the file, it gets saved to their Downloads folder

• Lion comes with a new version of Mail; It looks like on iPad, with an all-new design, new multi-column view and conversation view which also supports attachments and is compatible with folks who don’t run Lion; search in Mail is also improved and you can combine multiple searches very easily; it works great in conjunction with seach suggestions that can suggest even email subjects to search for.*thanks 9to5Mac*

Apple has just confirmed what we’ve been suspecting all along, that the next upcoming Mac OS X revision dubbed Lion will be sold via the Mac App Store as a digital download price at just $29 and weighing in at a whopping four gigabytes. The software won’t retail as a boxed copy variant. It will be available in July for everyone, with developers receiving a preview build at the show, Apple executives confirmed during the keynote talk that kicked off WWDC 2011 here in San Francisco’s Moscone West. Check out our complete WWDC 2011 coverage and follow us @Limerain_com as we update you on the latest.*thanks 9to5Mac*

2:23PM "Everything happens automatically and there's nothing new to learn. It just all works."

2:23PM "iCloud stores your content in the cloud and wirelessly pushes it to all your device. It automatically uploads it, stores it, and pushes it to all your devices."

2:23PM "Some people think the cloud is just a big disk in the sky... We think it's way more than that."

2:23PM "I don't even need to take the devices out of my pocket."

2:22PM All these devices can talk to the cloud at any time. Steve's talking about taking pictures on your iPhone which are pushed up to the cloud and then pushed back down to all the other devices.

2:22PM "We're going to move the digital hub, the center of your digital life, into the cloud."

2:22PM "We've got a great solution to this problem... We're going to demote the PC and the Mac to just be a device."

2:21PM "Keeping these devices in sync is driving us crazy."

2:21PM Why? Because the devices have changed. "They now all have photos, they now all have video." Basically, you want all your content everywhere all the time.

2:21PM Steve is talking about how 10 years ago he realized the computer would become something of a hub for your life -- your photos, your music, your content. "You'll basically sync it to your Mac and everything will work fine. And it did, for the better part of 10 years, but it's broken down in the last few years."

2:20PM "I'm going to talk about iCloud. We've been working on this for some time now, and I'm really excited about it."

2:20PM "I'll try not to blow it."

2:20PM "You like everything so far?" Yeah, they do.

2:20PM Now Steve Jobs is back, and it's time to talk iCloud.

2:19PM It'll support all the same devices as last time, basically starting with the iPhone 3GS, iPad and iPad 2, plus the third and fourth generation of iPod touch.

2:19PM "iOS 5 will ship to all of our customers this fall."

2:19PM Developers get a seed today, for the SDK.

2:18PM "When are you getting it?"

2:18PM And new multi-tasking gestures too to "flick" between apps, as well as a suite of new dev tools that are receiving some mumbles of appreciation from the crowd.

2:17PM That's 10 of the 200+ new features that are coming, including AirPlay mirroring, letting you mirror your entire iPad right to the TV -- wirelessly.

2:16PM Demo over! "We're actually building this on the push notification we built, so we know how to scale this."

2:16PM This works over WiFi or 3G, in case you were wondering.

2:16PM To send a photo or video you just tap the camera icon, pick a pic, and away it goes.

2:15PM Tapping on the notification brings you right to the new messaging interface. While responding, the iPad user gets a notification that the iPhone user is typing away.

2:15PM Message sent from the iPad to the iPhone and, wouldn't you know it, a notification pops up.

2:14PM Demo time, we're going to be sending messages between an iPhone and an iPad. The iPhone is running a game.

2:14PM Since it's cross-device you can start a convo on your iPhone and pick it up on your iPad, or the reverse if you're into that.

2:14PM Since it's cross-device you can start a convo on your iPhone and pick it up on your iPad, or the reverse if you're into that.

2:13PM Can also get delivery receipts, read receipts, and real-time typing notification.

2:13PM Supports iPhone, iPad, and iPod touch. Lets you send text messages, photos, videos, contacts, and even do group messaging.

2:12PM New messaging service between all iOS users, regardless of device.

2:12PM New messaging service between all iOS users, regardless of device.

2:12PM "I believe we have the best messaging client on the iPhone. It works tremendously well to send text messages and photos and our customers love it -- our iPhone users. But what about our iPad users, and our iPod touch users?"

2:12PM Next feature: iMessage.

2:12PM And, you can now play turn-based games right in the OS. Settlers and Carcasonne fans in the house just started smiling.

2:11PM You can purchase and download games directly from Game Center.

2:11PM We're getting more social here, seeing the scores of your friends' friends, also getting friend recommendations and game recommendations.

2:11PM Yeah, that was a burn.

2:10PM "In just 9 months we have 50 million Game Center users. To put that into perspective Xbox Live has been around for about eight years and they have around 30 million users."

2:10PM "iOS is the most popular gaming platform on the planet. There are more than 100,000 game and entertainment titles in the App Store."

2:10PM Next feature: Game Center.

2:09PM You can now create & delete calendars right from iOS. We already saw the improved photo editing, and in Mail you can create and delete mailboxes from iOS. Basically, it's a much more independent operating system. "If you want to cut the cord, you can."

2:09PM And those updates are delta updates, so again you're just getting what's changed -- which should put less of a hurting on your newly capped data plan.

2:08PM Also, software updates are OTA.

2:08PM Now, when you take the phone out of the box, you just see "Welcome" instead of a prompt to tether it. "You can now setup and activate your device right on the device and you are ready to go. It's that easy."

2:08PM "We know we're selling to a lot of places where the households just don't have computers."

2:07PM Huge applause for that one. Nobody likes cables up in this house.

2:07PM Next feature: PC Free. We're cutting the cable here, folks.

2:06PM It makes things a little more thumb-friendly on the iPad if you weren't blessed with freakishly-long fingers.

2:06PM Showing a new keyboard: grab it with your thumbs and go up and it splits.

2:06PM Tap a word, tap "Define" in the popup, and you're in a dictionary. Scott didn't know what a lychee fruit is, apparently. Doesn't know what he's missing out on.

2:05PM There's also a built-in dictionary that's a service across the OS. "All apps from the App Store can use it."

2:04PM And S/MIME is being added as well, for the security mavens.

2:03PM Rich-text formatting, indentation control, draggable addresses (from To: to Cc: or Bcc:), flagging so you can mark them as unread, and now you can search the entire contents of messages.

2:03PM Next up: Mail.

2:02PM And they can now be edited directly on the device. You can crop, rotate, reduce red-eye, and you can do a one click enhance -- if you're feeling lucky.

2:02PM You can pinch-to-zoom right in the app, and if you hold a tap on a part of the photo it'll set the exposure settings to optimize that portion of the image.

2:01PM Or, you can use the shutter button to turn your volume up, if you want to look at it that way.

2:01PM And you can use the volume up button to take pictures now. Huge applause on that one.

2:01PM If you have a passcode set, you can take a new photo without entering it. But, your existing photos are protected.

2:00PM Tap on the camera icon and you're right in the Camera app, ready to take a photo.

2:00PM There's now a Camera button on the lock screen.

2:00PM Looking at Flickr popularity, with the iPhone 4 the most popular phone on a camera, and soon the most popular ever.

1:59PM Next feature: Camera updates.

1:59PM It'll sync across devices, and with Cal.

1:59PM Big applause for that, lots of people who need to call home when they leave here.

1:59PM "I can set a location to remind me to call my wife when I leave the convention today. It'll set up a geofence."

1:58PM You can store lists of things, assign a reminder to any dates, and you can even assign a location.

1:58PM That one got an "oooh," from the crowd. Lots of folks apparently ignoring their honey-do lists to be here today.

1:57PM Next feature: Reminders.

1:57PM And there's naturally Twitter integration. Tap on "Tweet" and you get what they're calling the "Tweet Sheet" which is a common control across the Twitter-friendly apps.

1:56PM He's looking at a 20 page review of the EOS 60D on dpreview.com. He switches to Reader view and all the content is presented in one view.

1:56PM "It is lightning fast to switch between windows now." Just tap on one of the tabs and there you are, on that other tab.

1:55PM Tabbed browsing is added as well! Demo time.

1:55PM You can access those you've tagged for later on multiple devices.

1:55PM Reading List is next, "a simple way to read it later." Which is, you know, kind of like Read It Later.

1:54PM You can e-mail the contents of the story too, not just the link. Cautious applause from the webmasters in the room...

1:54PM All the distractions are gone, all the junk, just text in a single, scrolling story. "It's really convenient."

1:54PM Safari Reader is a new button when you're reading a story on a website. It's up in the address bar.

1:53PM "Safari is the best mobile web browser out there. It's also the most popular." Nearly 2 / 3 of all mobile web browsing is done through Safari.

1:53PM Next up: Safari.

1:53PM You can also use Twitter to automatically update contacts if they have Twitter handles. Again, taking a cue from Android.

1:52PM You can also send articles from Safari and locations from Maps.

1:52PM It really is, Scott.

1:52PM Integrated with many apps, including Camera and Photos. Just tap the action button, hit "Tweet" and it's attached. "It's that simple."

1:51PM Single sign-on. Jump into Settings, add in your deets, and you're configured for Twitter. Those credentials are then saved and can be (optionally) shared with any app that requests them.

1:51PM "We want to make it even easier for all our customers to use Twitter on all their iOS products."

1:50PM Feature number 3: Twitter.

1:50PM New issues are now automatically downloaded in the background, available offline.

1:50PM "When you purchase them they're automatically downloaded and placed on the Newsstand. It's integrated with the home screen, looks like, well, a newspaper stand.

1:49PM And papers: New York Times, SF Chronicle, Daily Telegraph...

1:49PM You know, lots of magazines.

1:49PM Vanity Fair, Popular Science, Esquire, GQ, Oprah...

1:49PM We're going through a suite of publications that support this, like Nat Geo and Spin.

1:48PM "Recently we added subscriptions, which makes it easier to get all the new issues without missing anything."

1:48PM Okay, next iOS 5 feature: Newsstand.

1:48PM We're not seeing an Android-style clear button, but hopefully there's away to dismiss them all en masse.

1:48PM To clear a notification, just tap on the little X to the right and it disappears.

1:47PM Swipe across the text message and you're right into conversation view.

1:47PM Demo time! We're seeing a few missed calls, a Facebook notification, and a text message.

1:47PM It's on the lock screen as well, and you can if you slide across any of them you'll go straight to that app.

1:47PM It's on the lock screen as well, and you can if you slide across any of them you'll go straight to that app.

1:46PM It's unobtrusive and goes away after a moment, but of course you can get back to it whenever you like.

1:46PM If you're playing a game, you get an animation up top that swivels down.

1:46PM Stocks and weather appear up top.

1:46PM Swipe down and you get a big list -- yeah, it looks like Android.

1:45PM Notification Center aggregates all the notifications. It's accessed by swiping down from the top.

1:45PM The modal alerts are annoying when you're playing a game, or watching a video -- maybe you're really into the latest 30 Rock episode.

1:45PM "We have built something that solves some of the current problems."

1:44PM We're looking at the current notifications, the annoying pop-ups that have been "massively popular." More than 100 billion have been pushed so far!

1:44PM First new feature: Notifications.

1:44PM Over 1,500 new APIs! Got a few cat-calls from the saucier coders in the room.

1:43PM "iOS 5 is a major release. This is incredible for our developers and our customers."

1:43PM "Let's talk about the future of iOS, and that is iOS 5."

1:43PM More than 225 million accounts "all with credit cards and one-click purchasing."

1:43PM Looking at some examples, Tiny Wings, HBO Go, even an FDA approved app for looking at CT scans.

1:42PM And Apple has paid out more than $2.5 billion to developers -- big check signed by Steve Jobs on the screen.

1:41PM More than 14 billion (yeah, with a B) apps downloaded from the App Store, total.

1:41PM "The size and momentum in the App Store is hard to fathom." 90,000 apps specifically for the iPad. "We'd like to thank our developers for these great apps.

1:41PM The iBookstore has moved 130 million book downloads.

1:40PM More than 15 billion songs have been sold through the iTunes Music Store, making it the #1 retailer of music in the world.

1:40PM More than 25 million iPads sold since the original launch 14 months ago. "We've created a whole new category of device with the iPad."

1:39PM He's talking up the iPad 2. "It is an amazing product, and our customers just couldn't wait to get their hands on it... actually they did have to wait."

1:39PM These are Comscore's April numbers, showing Android in #2.

1:39PM "That makes iOS the number one mobile operating system, with more than 44% of the market."

1:39PM "To date we have sold over 200 million iOS devices."

1:39PM "As you know iOS powers the iPhone, the iPad, and the iPod touch."

1:38PM Okay, Scott Forstall is up to talk about iOS 5.

1:38PM Available soon, in July.

1:37PM In the past, upgrades have been $129. This one? $29.99!

1:37PM "What would you charge for this?"

1:37PM "What would you charge for this?"

1:37PM You're looking at a 4GB download, no reboots, and you can use it on all of your personally authorized Macs. You won't have to buy multiple copies!

1:37PM Go into the App Store, click "buy," it downloads locally and starts the upgrade.

1:36PM Wow, no more discs. Lion will be available only in the App Store. Making it the "Easiest upgrade ever."

1:36PM There are 3,000 new APIs as well, which got a few tired claps from the serious coders in the room.

1:36PM Other things: there's a Windows Migration assistant, FileVault 2, FaceTime is built in, Lion Server add-on (apps you can purchase to run on top of Lion)...

1:35PM Phil's back "So those are the top 10 features of Lion, but there's so much more for you to learn about on Lion."

1:34PM You can search by date too, naturally, and you can combine all three, saying a sender, a subject, and a date, without diving into a clunky search dialog box.

1:33PM Showing off searches and suggestions. You can search for people, or if you type in something more general you can select whether to search in the body, the subject. It'll even suggest e-mail subjects to search for.

1:33PM Or a tap, presumably, if you're using a touchpad.

1:33PM Showing off the favorites bar -- just click to get to whatever folder you're most often in. But of course you can get back to the top with just a click.

1:32PM Okay, Mail demo time.

1:32PM More wild applause. People apparently like conversations, too.

1:32PM Also adding a new conversation view. Shows all the messages all inline.

1:31PM "With searching now we have new search suggestions. Mail recognizes whether that's a person or a subject... select one it becomes a search token." You can then create rules based on these searches.

1:30PM Two or three-column view, snippets on the left, and a favorites bar to get to your hottest folders.

1:30PM "A completely new version of Mail in Lion. It's beautiful."

1:30PM Okay, we're up to feature number 10: Mail.

1:30PM "There's nothing to set-up. It's auto-discover, auto-set-up."

1:30PM Go into AirDrop and you'll see all the other users who are running AirDrop. To share a file, just drop a file onto the user in question. They then receive a notification and, hey presto, file exchanged.

1:29PM Phil says this is a replacement for Sneakernet: i.e. using a thumb drive and running it over to a friend. Peer-to-peer sharing.

1:28PM Next feature: AirDrop.

1:28PM He's selected an old version and brought them both up, grabbing an image that was deleted many versions ago and dragging it right back into the current version.

1:27PM He's also looking at all the versions of the document, an easy view into the history of the doc. Any thesis-writers out there? This feature is for you.

1:27PM Changes made, exiting without saves. Launched Pages again and everything was exactly as it was. Bam.

1:26PM We're working in Pages, building a document now. Moving some guitars around on the page. Pretty rockin'.

1:25PM Well, the wings didn't flap, but you'll have to use your imagination for that.

1:25PM Looking at launch pad, installing an app from the store. Twitter's being installed, it actually flew onto the grid.

1:24PM Demo time again...

1:24PM You can switch between them, copy / paste from one to the other, and basically time travel like a madman.

1:23PM They're created automatically as the files are auto saved, and only the deltas are saved, meaning you don't have a zillion copies of your files floating around.

1:23PM This opens the door to versioning...

1:22PM You can easily duplicate too, creating a second one just like that.

1:22PM Up on the menu bar, the document name is now a control you can click on. You can select that, and prevent auto-saves from happening, or revert to how it was when you opened it.

1:21PM Lion will automatically save the document for you without you having to do anything.

1:21PM "The one time you might forget to save what you're doing, something goes wrong... Why can't the computer help you? That's what Lion does."

1:21PM Next: Auto Save

1:21PM It works system-wide, including window placement, Spaces, everything.

1:21PM Windows, selections, tools, even highlighted text are just the way you left them.

1:20PM "Now when you launch an application in Lion it brings you right back to where you left off."

1:20PM Phil's talking about exiting an application and having to start over again when you re-load it.

1:20PM Next: Resume.

1:20PM If you make a pinch gesture and all your apps appear, multiple pages in a big grid -- kind of like iOS actually...

1:19PM Now talking Launchpad.

1:19PM They're adding delta updates too, which should make patching easier and more quickly.

1:19PM The App Store is now built-in to Lion, and they're adding in-app purchases, push notifications, and there's a built-in sandboxing mode to boost security.

1:18PM The Mac App Store is now the #1 channel for buying PC software. It's ahead of Best Buy, Walmart, and Office Depot.

1:17PM "You can get your software right from the comfort of your home on your Mac."

1:17PM "It is the best place to purchase and discover new Mac desktop applications."

1:17PM Phil's back. Now it's time to talk about the Mac App Store.

1:17PM To delete a Space, just click the X in the upper-left and the windows all fly right back to the main view.

1:16PM If you're drowning in windows, this is your life saver.

1:16PM Hover over to the upper-right and you can create a new Space. Then, just click and drag any window you want into it.

1:16PM Quick, and easy, and if you hit spacebar while hovering over any it'll give you a zoomed-in preview.

1:15PM Pick any app in this view and it comes to the fore, including full-screen apps.

12:52PM Apple is really pushing the soul music as they're pushing people in the aisles. Pandemonium -- funky, funky pandemonium.

12:50PM ...and it feels like we're shoulder-to-shoulder with all of 'em.

12:50PM Crowd's filling in -- feels like four million people in here. Maybe five. Maybe more.

12:48PM Just to be extremely, super clear: Apple will not allow *anyone* to livestream the actual keynote. We'll be livestreaming a post-show afterwards -- you'll find the liveblog here.

12:43PM A teaser for some data recovery software to come? Probably not.

12:42PM And we're in our seats! "Rescue Me" is playing over the speakers. A little Aretha to get the crowd warmed up.IS THIS THE NEW IPHONE 5 BANNER???

12:17PM So, any guesses as to what's on deck? New iOS notification system? iCloud integrated into the core of Lion? A unicorn-embossed iPod nano (with camera)?

12:04PM We're just about to be ushered into the photo pit... we'll drop a few more updates once we're settled. Just as a reminder, we aren't expecting any actual news to drop prior to 10AM PT.

12:03PM Oh, and just so you know: Tim Stevens will be providing textual updates today, with Darren Murph shooting the stills. Here's a glimpse of the line wrapping around outside... four hours prior to showtime.

12:02PM Oh, and if you couldn't guess, the topics of conversation involve Lion (Gestures, etc.), iOS 5, and whatever "iCloud" is. Something about "files" in the "cloud."

12:01PM And we're in! Still an hour to go, but the line's already getting pretty insane. Typical Apple event, we guess.

You're in the right place! Bookmark this page and return on Monday at the times listed below to see Steve Jobs take the stage at Moscone West. WWDC 2011 promises a peek at iOS 5, OS X Lion, the iCloud music storage offering and who knows what else. The iPhone 5? Don't count on it, but also, don't count it out. Your town not listed? Shout your time in comments below!