No offense taken if you don’t want to become my next lead (mwahaha!), so I’ll show it to you in screenshots.

Here is the Facebook post.

As soon as someone comments, they receive a Facebook Messenger message from a Facebook chatbot.

The person has not become a lead yet! The lead loop is closed only when they reply to the chatbot.

Once they reply, they’re a solid lead. You have all their information and permission to send them messages.

There are three reasons that savvy marketers love comment guard.

Comment guards are free. You don’t pay for the leads. With Click to Messenger ads, you are paying per lead but not with comment guards.

Comment guards are a list building tactic. Anyone who comments and then engages the Messenger bot automatically adds themselves to your list.

Comment guards are blessed by Facebook.Facebook’s algorithm rewards engagement. So if you have a hot organic post and it’s getting comments, Facebook will prioritize that post in the newsfeed, giving you even more engagement.

Remember, your goal with comment guards is engagement.

Here are some ways that you can create an organic post with insane levels of engagement.

Quizzes or riddles: Create a quiz, no matter how dumb, and ask people to reply with what they think is the correct answer.

Gif replies: Ask people to answer a question with a gif. It can be as simple as “How’s your Monday going? Answer with a gif!” The comments will come pouring in.

Autocomplete: Give people a starter sentence and ask them to create an answer with autocomplete. Example: “Hey guys, type On Mondays I feel like a” and use autocomplete to finish the sentence.

Surveys: Surveys are easy to create, and they bring in tons of engagement. Your survey may be as simple as this: “Are you an agency marketer or an in-house marketer?” By responding to the survey, your audience starts the comment guard.

Opinions: Who doesn’t want to share their opinion? Pose a question and let people comment with their thoughts and feelings.

Controversy: Obviously, you want to be careful with controversial issues, but you can use this technique to spark some conversation. For example, “Jason Momoa is not hot. Prove me wrong.” Obviously, you’ll want to select a topic or issue that is relevant to your niche.

Here are a few more tricks you can use to get more leverage from your Facebook comment guards.

Add a comment guard to hot posts. If you have an organic post that’s getting a lot of engagement, add a comment guard as soon as possible.

Boost the heck out of organic posts that seem to be getting a lot of comments.You know that the post is doing well. With a $100 boost, it will do better, and you’ll score additional leads.

Bait your bot. Getting someone to comment on a post is only the first step. You have to keep things just as engaging once the bot starts. Add bait. Offer something enticing. Make it easy for them to respond — a simple “yes” button works just fine.

Facebook requires you to confirm this statement: “I confirm this Page won't use subscription messaging to send advertisements or promotional messages and will follow Messenger policies and Facebook community standards.”

Keep in mind that anyone who receives a blast must first opt-in. Your goal is to make their opt-in smooth, simple, and delightful.

The user becomes part of an interactive dialogue with you or the chatbot.

This type of interaction is enormously more compelling than a simple offer on a landing page. Plus, you can set up the bot so that users can choose to talk to a real person at any time.

Based on my experience, Messenger ads have the biggest potential in marketing today. Sure, a few lone marketers are using them, but Facebook feeds aren’t yet crowded with them.

As an example, I just spent a few minutes of my life mindlessly scrolling through Facebook. Except I was counting ads.

Out of the 20 ads that I saw, none of them were Facebook Messenger ads. There were plenty of “Learn More” and “Download,” but zero Messenger ads.

This is notable because I’m a target for ads that deal with marketing tactics and products. Ironically, one of the ads was for a Messenger chatbot app, and it was “Learn More” instead of “Send Message.”

My point is this: Use Facebook Messenger ads.

4. Chat Widget

A chat widget is a button on your website that allows visitors to message you.