Market Research Recruitment

Additional Research Services

We also offer the following services to help you reduce your workload:

Recruitment screener design

We can design a screener to ensure you recruit the most relevant respondents for your research.

Homework/pre-task design

We can work with you to develop a pre-task, to really get the most out of your respondents before they even set foot in your focus group.

Preparation of a discussion guide

We can take your objectives and turn them into an engaging and productive discussion guide to make sure the conversation (and the data) really flows.

Reporting

We can report research findings back to you in your preferred format, be that a telephone debrief, a full PowerPoint presentation, or anything in-between. We can always find a solution to fit your budget.

We work with some brilliant people…

“Shopper research can be fast and furious, and our recruitment requirements are often challenging, demanding highly specific targeting combined with speed. Roots rise to this challenge with enthusiasm. The team are always keen to fully understand our needs and lend us the benefit of their experience in identifying the best solutions. What’s more, they are really nice people to deal with, with cool heads and bags of initiative if goalposts shift and adversity strikes!”

Penny Ericson, Shoppercentric

“At Basis, when it comes to our more challenging recruits, Roots are the only supplier we trust. They’re committed to providing, not just the quantity, but quality of participants we need. From taking the time to understand our objectives to our regular, open communication; Roots work collaboratively so we know we’re on track. Rather than ‘yes people’ who’ll sugar-coat challenges, they’re ‘solutions people’ who’ll work with you to find the best people for even the most specialist brief. When we partner with Roots, our clients can trust us to deliver quality, because we can trust Roots to do the same.”

Lucia Bartlam, Associate Director, Basis Research

“Working with Roots is like a breath of fresh air. They are always available to talk through slightly unusual projects and help to offer solutions to sometimes unconventional recruits. Due to the high quality of recruitment, we have actually reduced the number of over-recruits, as we rarely have a no-show. Roots are diligent and are always keen to hear feedback, to hear how the fieldwork went and find out if there were any issues they can learn from, moving forward. It’s a pleasure to work with them.”

Dr Sarah Jenkins, Research Director, Head of qualitative, Magenta Research

“Roots Research are flexible, responsive and reliable. They provide excellent advice on what is feasible within the time and budget available, and have never failed to deliver on-time and to the specification required. We rely on them to deliver our most challenging briefs and even under pressure, they are always a pleasure to work with.”

Rachel Skevington Britton, research team leader, ComRes

“Roots are our go to recruitment agency for all of our UK based fieldwork because they are extremely reliable, good quality participants, flexible and above all a pleasure to work with. They always keep in good contact with us throughout the running of our projects and strike the right balance between being cautious and confident. They are honest and almost always deliver what and when they say they will and this has led to a great amount of trust. I especially like their willingness to listen to our needs and continually improve the way that we work together.”

Elizabeth Addison-Smith, Senior Project Executive, Ipsos Mori

“Working with the team at Roots has been thoroughly refreshing and it’s great to work with people who are as approachable as they are. They do the easy things really well and the harder things even better. I’ve asked them to recruit from automotive qual and quant to FMCG groups – each time I’m impressed by their diligence and can-do attitude, and really appreciate the level of communication and honest feedback they give me.”

Rob Taylor, Morpace

“Roots Research were able to offer me a truly personalised service when I was looking to recruit a very specific range of people for some focus groups and telephone interviews on behalf of a major London museum. I got the impression they truly understood the brief, and I was pleased they weren’t afraid of asking questions when they were unsure. They kept me regularly updated throughout the recruitment process and the quality of participants they provided was excellent – just what I’d asked for.”

Steve Slack, independent heritage consultant

“I have worked with Roots for many years and they have always been a pleasure to deal with. They tackle difficult projects with enthusiasm and never fail to deliver within deadlines and to a high level of quality. I recommend them for their commitment and flexibility.”

Celia Callus, Nutcracker Research

“I’ve been working with Roots Research over the last two years and found them flexible, responsive and reliable. Roots Research helped us to find the ‘hard-to-get’ participant profiles that other recruitment agencies usually struggle with. Participants were always matching our expectations and they happily engaged in one-to-one interviews or group discussions. Our contact Natalie is friendly, professional and has a ‘can-do’ attitude, which makes it a pleasure to work with her.”

Tobias Misera, managing consultant, EY-Seren

“Roots have worked on a range of recruitment projects, many of which have been with niche audiences and have had detailed recruitment specifications. Roots are always incredibly professional, taking the time to drill down into our requirements and understand the wider purpose of the research to ensure that we get the right participants. They’re also proactive in flagging any potential challenges in the recruitment before sign-off, so we’ve always felt reassured that they will be able to find the right people. Roots are by far the best fieldwork agency I have worked with, I would definitely recommend working with them.”

Juliet Tate, Research Manager, Mediacom

“Roots Research are a trusted partner. They have a lot of experience of recruiting for B2B market research, whilst also working in small, consistent teams that provide a dedicated service to customers. They will go the extra mile when it is required, whilst also keeping communications short and focused when things are running smoothly.”

Vincent Golding, SmartSat Consulting

“Roots are one of our preferred recruitment suppliers. They are a responsive, flexible and friendly team who go that extra mile to support us whenever needed. We would highly recommend them, especially for hard-to-reach target customers, for being realistic about what is achievable and for keeping us up-to-date on recruitment progress.”

Deborah Fitzpatrick, MM-Eye Limited

“We have worked with Roots Research for over four years. They are quick at turning around high quality recruitment in hard-to-reach locations, often off the beaten track for typical market research projects, involving on-street as well as database recruitment. They are a professional agency and are consistently able to deliver recruitment at very short notice. They are exceptional at project management, and see the projects through from start to finish. We would highly recommend them.”

Sophie Horrell, CTF Partners

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy