Digital Marketing Training Course

This training program workshop is a comprehensive program in digital marketing strategy.

It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

This training workshop equips the participants to understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media. They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

TRAINER

VENUE

DESCRIPTION

Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:

Over 200 Million Internet users with 200 million more to be added in coming 3 years.

Over 200 million users of mobile internet (source: IAMAI)

E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.

Mobile commerce to grow at 150% CAGR till 2016
.

Social media would be prominent mode of e-commerce communication; Facebook is an example
.

India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.

The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.

The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:

What is Online Marketing : Trends/Job focus

Platforms of Digital Marketing – Duration : 2 hrs

Search Engine Optimization – Duration : 3 hrs

Introduction & Fundamentals

Keyword Researching & Analysis

SEO Audit

On-page SEO

Off-page SEO Show case

Google Algorithms

Social Media Marketing & Google Adwords – Duration : 3 hrs

Introduction

Facebook Marketing

LinkedIn Marketing

Google+ and Google Places

Twitter Marketing

Creating social media content

Google Adwords introduction

Creating search text ads

Writing ad copies and running ads

Email Marketing – Duration : 1 hr

Introduction to Email Marketing

Online Tools for Email Marketing

Managing Email Marketing Campaigns

Affiliate Marketing – Duration : 1 hr

Introduction to Affiliate Marketing

How to choose product?

Where to find affiliates?

How to earn from affiliate marketing?

What is Google Analytics – Duration : 3 hrs

Major reports

How to create dashboard

How to customize

There will be case studies and exercises used in the workshop.

Beginners in Digital Marketing

People looking for a career in Digital Marketing

People looking for a career shift

Entrepreneurs and Bloggers

Start-ups

Marketing professionals

Housewives

School and College Level students.

People looking out to earn from their hobbies.

Working professional and well as job seekers.

This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.

The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.

It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

Google certification upon lab based exercise.

They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

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Our Testimonials

Dharmesh Shah

Thank you addonskills for making my learning experience so wonderful, you guys are subject matter experts having deep knowledge about topics covered in the course... i appreciate your personal interest in success of student and helping them achieve their dream certification to excel their career... thank you once again and keep doing good job... look forward to more training's from addonskills... alles Gute und danke :-)

Manali Khimasia

Attending Addon Skills PgMP certification course gave me a lot of confidence for attempting the exam and I successfully cleared the exam on my first attempt. The course material was thorough and all important concepts were explained in detail during the 3 days training. The best part about Addon Skills was that the training was not limited to 3 day classroom session. Another 10 online sessions were conducted to discuss questions and clear doubts. We were also provided with videos, question banks and highlights of important concepts and likely questions from SPMv3. Besides, Kailash personally reviewed each of our applications multiple times and gave valuable feedback for improvements till it was ready for submission. I strongly recommend Addon Skills for professional certification preparation courses since they provide complete guidance and support till the date you take your certification exam.

Narayanaswami Venkataramanan

I had to get PgMP certification in about 6 weeks and that is when I got to know about Addon Skills from a few of my colleagues. Having gone through the online training and successfully completing the PgMP Certification in a month's time, I can confidently say that Addon Skills courseware and training methodology are unmatched if anyone wants to get PgMP certified.
Thank you Addon Skills team for all your guidance and support in my PgMP challenge of getting certified in 1 month time at first attempt.

Nitin Rai

Addon Skills sheer committment anf focused approach toward each and every aspirant ensures every aspirant achieve their goal. I must say their overall training approach, study materials, question bank, post training support helped me alot in my journey of PgMP certification.
Best part of joining your course is that you will get introduced to multiple aspirant who have same goal as you and interaction with same group help you to not only clear your doubt and query but also stay motivated and focused for exam,
Also the process of un-learn few of our way of doing things and re-learn few new things as per PMI way. This is where your help comes very handy.
Lastly, I want to wish all the very best to all PgMP aspirant.

Deepak Gupta

I passed PgMP exam on 12th June 2018. I can confidently say no other study material and QB is needed, if you go to Addon Skills material and Question banks. I have gone through Addon Skills QB two times.