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– Enroll now in the School of Arete

What does the word “Arete” mean?
Arete in its basic sense means “goodness”
or “excellence” of any kind. In its earliest
appearance in Greece, this notion of excellence
was bound up with the notion of the fulfillment
of purpose or function; the act of living up to one’s
full potential. It is essentially being and doing one’s
absolute best – becoming the best person one can be.