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Apple’s Share Of Activations Slips In Q1

Chicago — Apple maintained its brand-share lead among U.S. cellphone purchasers in the first quarter, though its share slipped by 5 percentage points, Consumer Intelligence Research Partners (CIRP) found in surveying 500 consumers who activated a smartphone or feature phone.

Chicago — Apple maintained its brand-share lead among U.S. cellphone purchasers in the first quarter, though its share slipped by 5 percentage points, Consumer Intelligence Research Partners (CIRP) found in surveying 500 consumers who activated a smartphone or feature phone.

Apple’s share of new- and used-phone activations slipped to 43 percent from 48 percent in the fourth quarter, which was the first full quarter of iPhone 5s and 5c sales.