Tracfone Opens Retail Stores, Reduces Price Of Data Add On Cards, Increases Price Of Other Service Features

The TracFone brand as a whole is already the top selling prepaid brand in the USA, although their growth rate appears to have slowed in recent months. In what may be an attempt to try and reverse that trend and to compete better against Cricket Wireless and MetroPCS, the company has begun to open retail stores.

The first TracFone retail stores opened in Miami and Brooklyn, and two more are set to open in Chicago and Los Angeles this summer. The stores will offer "Everything Under One Roof" and carry all the TracFone owned brands, including TracFone, Net10 Wireless, Page Plus Cellular, Telcel America, SafeLink Wireless, Total Wireless and Simple Mobile. It appears that Straight Talk Wireless plans will not be catered to at this time, but left up to Walmart to handle.

Through a TracFone store, customers can get help with finding a new phone or help finding a new phone plan to go with a phone that they already own.

Besides opening some retail stores, TracFone has also altered some of its phone plans.

New Phone Plans

Data Add On Cards

TracFone has opted to discontinue its 750 MB $15, 2 GB $30, and 4 GB $50 data add on cards in favor of just one data add on card costing $10 for 1 GB. As you can see this greatly simplifies things and reduces the cost of data at all tiers, bringing the price down to 1¢/MB.

The new add on card can only be purchased via the TracFone website for the time being, while the old add on cards are still available at places like Walmart.

Smartphone and BYOP Only Plans

TracFone has also changed the plans that is has available on its website. The following phone plans have been removed:

Analysis

The new plans here seem like a mixed bag. At the low end you are going to be paying more throughout the course of a year although you will mostly be getting more for your dollar. The previous $35 plan would cost you $141.94/year (365/90 * $35) for 2027 minutes, 4,055 texts and 1.622 GB of data. This breaks down to 7¢ minute, 3.5¢ text, 8.75¢ MB. The new plan will cost you $182.5/year (365/30 * $15) for 2,433 minutes, 6,083 texts, and 2.433 GB of data. This breaks down to 7.5¢ minute, 3¢ text, 7.5¢ MB. So whether or not the old plan or the new plan is of better value to you will depend on what your usage consists of.

The remaining plans compare to the old by yearly costs as follows:

$50/90 Days

$25/60 Days

Yearly Cost

$202.78

$152.08

Texts/Cost Per

8110/2.5¢

6083/2.5¢

Minutes/Cost Per

4,055/5¢

3042/5¢

Data MB/Costs Per

2028/10¢

3042/5¢

$75/90 Days

$35/60 Days

Yearly Cost

$304.17

$212.92

Texts/Cost Per

12166/2.5¢

6083/3.5¢

Minutes/Cost Per

8110/3.75¢

4563/4.67¢

Data MB/Costs Per

4055/7.5¢

6083/3.5¢

$90/90 Days

$125/365 Days

Yearly Cost

$365

$125

Texts/Cost Per

12167/3¢

1500/8.33¢

Minutes/Cost Per

12167/3¢

1500/8.33¢

Data MB/Costs Per

6083/6¢

1500/8.33¢

I don't believe one plan directly replaces another, but for the sake of a table comparison I paired them up. Like with the first set of plans I compared, the plans in this table also seem mixed. Whether or not you prefer the old plans to the new will depend on your specific needs.

Other plan changes include the discontinuation of TracFone's Double Minutes For Life cards that applied to feature phones, as well as two high value minute cards that were sold exclusively online. The two removed high minute cards were priced as follows:

$159.99/365 days 1000 minute card

$199.99/365 days 1500 minutes

TracFone's triple minutes for smartphone plans still remain in tact. Hopefully they are the next set of plans to get discontinued or at least simplified as they have been a source of confusion for many.

So what do you think of all these changes? Any BestMVNO readers use TracFone or considering switching to or from?

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Barry Black

I have found with Tracfone, as well as other debit phones, that if you want to achieve some economy you can’t talk too long and you should only use data on wifi. With that in mind I have found that the Tracfone offers on QVC and HSN, with the service packages, offer the best deal. For around $100 you will get a new smart phone, with one year of service and, depending on the plan, 1200-1500 talk minutes, 1200-1500 units of texts, and 2GB of data. For the careful user this should last all year for around $100.

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1 year ago

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Kevin

TracFone needs someone with a brain to manage it: My Caller ID showed as someone else, the old owner of the number I guess, and when I created a forum account and posted my question “Out going Caller ID wrong what should I do” TracFone Tony told me to check my private messages. He gave me a code and a link to a chat room where that TracFone person informed me that they set the out bound Caller ID to Wireless Caller. I explained that people I call use call blocking and Wireless Caller is one that always gets blocked.… Read more »

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2 years ago

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Eee Westchester

TracFone should start absorbing the fees and taxes for Straight Talk and all of their other plan brands. THat way if the plan is say $35 per month the user pays $35 each month.
Cricket and MetroPCS do that now !!!
Do it TracFone America Movil Slim !!