Logos are the ultimate mark of distinction and everyone loves them. We see logos everyday - on the highways, on consumer goods, on the Web and in the institutions and organizations we support. Read about the different types of logo designs here and learn what principles and techniques are used to create them. Discover what the future holds for logo design!

Here's something new for 2008: we will be seeing 3d effects in logo design that will reach different places and stimulate different viewers who are craving for a new, fresh look! Polish those lenses and see 3D escalate to a higher level!

Let's take an example. You're seeing the Silverlight logo for the first time. Your eyes are trying to absorb every feature and then-you suddenly react. What's your first reaction? A breathless "WOW"? Do you find yourself saying "aha"? Does the Silverlight logo design trigger a feeling in you, arousing a desire to actually want to see the product that's behind that logo? That reaction was what the creators of this corporate logo were aiming for.

The logo designer starts with a very basic shape that is applied to a simple transparency effect. This can lead to a more complicated process, but one thing you must remember is that the end result should look as organic as possible. Take your distortion tool for a good spin!

We welcome this type of logo design because it stands out and it tells us that it's not "run of the mill." You see, the 3d bubbles and transparency effects - which were overused - were getting really boring. There is just one downside: ''eye catching '' logos were appearing on the scene and becoming more sophisticated but they are not necessarily the easiest to print.

In fact, the capability to print the logo exactly as it looks on screen is a frequent request that stands at the basis of corporate logo creation. Is it possible that the constant technological development that now allows us to accurately reproduce a design on different surfaces will generate changes in the classic laws of logo design?

Technology organizations that produce and market groundbreaking products and services use this type of company logo design. By using the "organic 3d" effect, logo creators avoid that cold image look which is so typical of other companies' logos in the technology field. This type of logo is not only eye catching, but is also friendly. And here's a bonus: the lighting effect is fantastic!

That's it - no more swooshes! After years of being number one, swooshes have now been replaced by the so-called waves. Do you see these waves in the above logos? Top graphic designers use them to inject more flexibility and flow into the design. To highlight the idea of movement, logo designers execute a fade technique from one color to another for this type of logo design. It does not matter if a single wave is used or is incorporated into the design; the round shapes give it flexibility so that the viewer gets a sense of movement and of communication. "Waves" are a good strategy to suggest the feelings of movement, transfer, quickness and connection. They are not easy to use, but if you master the technique, you can produce and optimize the effect. "Waves" are now IN - they have replaced swooshes, swirls and other curves you find in logo designs everywhere. Could waves be the new swooshes? Will they dominate the scene in a few years? Long time ago we thought swooshes were trendy. Then they rose in popularity so much they become a big NO NO. And today, waves are hugging the limelight. Will this be the new trend? We shall see!

Designers often hear the term "web 2.0" from their customers who ask for this specific type of logo. The term Web 2.0 actually refers to certain technologies (Ajax, Ruby, etc). The thing is, can we really say that there's a new trend in graphic design, the web 2.0 design?

It seems to be the case these days. A web2.0 logo is now synonymous to a modern and trendy logo, and this is why we find an impressive number of tutorials on the Net that allow designers to transform existing logos into web 2.0 logos. What characteristics do web 2.0 logos have? They have bright colors, color levels, cute, icons, 3D effects, shiny surfaces, shadows and reflexions. The fonts are simple and most of them rounded. In some cases the color levels, shines and 3D effects are also applied to the lettering.

These effects must be used very carefully, because we have seen countless cases where the logo designer uses these elements to make a logo look good but neglects to give the concept the necessary attention it deserves.

Some of these logos are beautiful. They catch your eye instantly and give you the feeling of sophistication and technology. But is the web 2.0 logo design trend strictly related to the current popularity of web 2.0 technology? Will this trend fade when something else replaces web 2.0 technology?

Interestingly enough, we are sure that this type of logo can also be called the "apple type logo". We are all familiar with the Apple logo; in fact we were astonished when in 1998, Apple gave up the "rainbow logo" and launched the "glass Apple logo ". This logo has turned out to be one of the most famous brands in the world, and it "stirred up the crowd" without any doubt when it was first launched. The fresh, innovative 3D technical image was one influential factor, but its bright and warm qualities contributed to the evolution of logo design and the way a brand should be perceived.

Today we are flooded with 2.0 web logos that unfortunately have become too common. We'll have to wait and see whether they are here to stay or are just a passing trend. What do you think?

We'll say this right away: transparency has always been fashionable. Designers often use transparency, thanks to the notion of elegance that it communicates. Transparency allows the combination of different design elements offering the viewer a special image. With the help of transparency you can create perspectives, suggest the ideas of growth, development, combination and connection.

Some famous designers are of the opinion that only inexperienced logo designers use transparency and color levels. We disagree. Transparency enables you to create some unique effects that definitely catch the attention of the viewer. Transparency makes the design brighter, and the subtle transition from one element of the design to another provides the illusion of a bright spot. Take a close look at the DarienLibrary logo. What better suggestion would you make regarding the existence of additional elements without the help of transparency?

Examine the logos above. Have you seen similar ones before? These are logos that we have often found on the sites of Typographic Artists over the last few years. Who would have thought, however, that they would become mainstream by the year 2007?

These logos are based on minimal fonts that are achieved by using as few elements as possible such as basic shapes (e.g. a circle arch for the Wends logo). This technique is based on simple shapes, exact proportions, and a boundless love for minimalist design. This type of logo design will suit some people and companies perfectly but it continues to create confusion among conservatives.

Here's a question: can this type of design lead to the development of a good logo? Most people would be inclined to say no, especially if the classic principles of logo design - Legibility and Readability - need to be considered. It's true that logos based on the so- called Minimal Fonts do not provide immediate conveyance of the message. However, most agree that they do manage to catch the viewer's attention, provoking a sentiment or desire to "figure out" what the message is.

Those who are looking at such logos will immediately want to find out the name of the company and to grasp the meaning of these logos. Furthermore, there is the element of shock when viewers see something new and very different from what is usually seen on the web.

You could even say that this type of logo often proves to be more efficient than a logo that merely conforms to classic rules. This statement is relevant to a discussion on the emerging new rule: the more a design is different to what is happening in the industry at a given moment, the better and more efficient a logo is. Logo designs based on minimal fonts require a long-term experience in graphic design and typography; they are also not yet suited for all kinds of customers. We see an increasing number of them being used on album covers of good electronic music, on web sites that target the indie audience, or on web sites of "cult" graphic design studios.

It is our opinion that this is so far the coolest trend for 2008. We hope to see more logos that are created using this particular trend.

We've seen a thousand rainbows in our lifetime. Yet, each time we see one, we can't help but stare admiringly at the sky even for just a few seconds. We feel that sentiment of wanting to "chase rainbows" as the lyrics of a song go.

Classic rainbow-colored semicircles have been widely used in the last decade but alas, have quickly become pass�. However, the fascination with the full color scale continues. Lately, we have been seeing a lot of "rainbow colors" that are being manipulated in a variety of ways. Most designers will use transparency in order to highlight the visual effects and to enable the fusion of colors, thus obtaining an impressive shift from one color to another. Techniques like vivid colors, shifting from shades of red to blue facilitated by an entire spectrum of color, and especially the usage of a dark background to highlight each color lead to outstanding logos that will always be attractive to the human eye.

These logos convey the concepts of sophistication, technology and freshness. With a nearly infinite number of possibilities for combining colors, the visual effect is invariably special. What is really spectacular is that although the classical rainbow representation has come to an end, the message still remains the same: there are no boundaries - nothing is impossible. This trend proves that using classic elements will generate novelty and will also bring about up-to-date and striking directions.

In logo design the font frequently serves to strengthen the message as conveyed by the image. But what about the typographic logos? In this particular case, choosing the right font is crucial. Many of these logos can be memorable. With the development of the number of personal computers per capita, we are now witnessing the rise of a new category of logos , using what the industry refers to as Sci-Fi fonts.

Whether they are the creation of famous designers such as RayLarabie and Wim Crouwel or are projects produced in the typography classes of some diligent students, we have seen an ever-increasing number of these fonts over the last few years.

In the beginning of 2000 and later, we remember graphic design teachers recommending infrequent usage of these fonts. Their reason was that it was just a passing trend. What happened was the opposite. It seems they're digging their feet in.

The frequent use of sci-fi fonts, with straight edges and simple shapes has imposed itself as a new trend in logo design. We've seen various designers "play" with these fonts in their logos: they either change the font shape or create a new one in programs such as FontLab.

Let's take a look at the example of Compaq. Compaq chose this type of font for its company logo redesign project in 2007. It clearly conveys the company's new slogan: "See why Compaq gets people talking". See how that slogan is conveyed in the shape of the Q? See the Talk Box? That's an example of a logo that clearly conveys the core message by means of wording only. After all, less is more, isn't it?

No matter which logo design collection you browse through, you will notice that they have all been "invaded" by leaves over the last few years. Leaves here and there, leaves everywhere! You sit and wonder why. Could this be the result of a common concern for the environment and the harmful effects of pollution? Is it because green is trendy? Or are humans aching for nature because they sit all day in their office cubicles facing their computer screens making them crave for the natural outdoors?

Leaves have become synonymous with creativity, originality, and innovative thinking. We also find leaves in company logos even if the companies are not engaged in the business of nature or the environment. But the key notion here is that the use of leaves somehow "tames" the message conveyed.

Lots of web 2.0 sites feature leaves making spring-green the preferred web 2.0 color. We're not talking about the classic image of the leaves themselves but about their stylization, especially under the form of rectangles with rounded edges - this is a modern representation in accordance with modern design trends.

These logos are usually simple and leave the viewer with a pleasant image. Another benefit is that these company logos are very catchy. The thing we have to be wary of is the overwhelming invasion of leaves - they are now overused. Tutorials have already appeared, showing how to create a leaf logo. Will this trend last or will it lead to the need for raking the leaves and sending them off to the dump site? What do you think?

Take a look at the logo designs above. What's your first reaction? They bowl you over and leave you speechless - and somewhat confused don't they?

These logos don't have beautiful shapes, shadows, mirrored reflections, warm colors, or icons that signify something; they look like the result of some kid playing around mindlessly. So why would anyone wish to have such a logo?

The explanation is simple: this type of logo design is very different and will definitely stand out by sheer reason of being totally different. But if we look back to the 80's which was a period of strange geometric shapes and neon colors - these types of logos came about and earned the reputation of spearheading the invasion of "cute logos".

The emergence of this trend can also be attributed to a mighty comeback of the 80's in fashion ,interior and industrial design. Some consider these logos to be modern and futuristic; others think of them as plain ugly. But let's not be too harsh in our criticism because the mere fact that they are so talked about is noteworthy enough.

There are numerous articles that picked apart the London 2012 logo. Although many agree that the 80's have not demonstrated excellence in graphic design and people severely criticized this trend, we should nevertheless consider the advantages that this type of logo has to offer: first, it stands out and gets noticed; second, it's totally different than anything we've seen before; and third, it's never boring. In fact, we'll even venture out to say that it's outrageous, exciting and rude. Each of the colors symbolizes an explosion of energy, action and sound in accordance to our living present. The message is quickly and brutally conveyed and it doesn't require thinking on the part of the viewer. In other words, an alluring and attractive no-brainer!

We'll add that this trend has revolutionized logo design and fueled the process of creativity by imposing new rules and redefining what's beautiful. Of course, there are still risks involved regarding this type of approach, the highest risk being the inability, on the part of the viewer, to understand the message. Companies that cannot afford an expensive publicity budget like the one for Wacom or London 2012 are particularly susceptible to this risk. So designers, pay attention! "It's pure attitude, designed to intrude and degrade."(Tony Spaeth)

New Crest logos have been around in the last few years. The year 2008 though will sound out the trumpets - New Crests go Mainstream!! With the clever combination of medieval symbolism and urban culture graphic elements, the New Crest logos appealed to the youth when they first appeared. Eventually, they were also adopted and embraced by the extreme sports and boarding communities everywhere. At the same time they were used by well known graphic designers for big clients like MTV etc.

Maybe it's the contrast between the old and new - novelty fonts against medieval lions as an example; another example would be the ancient decorations versus modern objects.

Collage is the main process behind these emblems, blending the right elements to strike the right chord. And if you think about it, isn't this what graphic design is all about anyway?

We tend to like new crests and think it's a good experiment to try with the right client in 2008 and the years to come. One word of caution: new crest logos are not for beginners. Designers need to get some experience under their belt first before taking a crack at these logos. It takes a trained eye and oodles of creativity and imagination to take new crest logos into new highs!

Comments (40)

your comments in regards to transparency are themselves transparent. for instance, how would you imagine the darien library logo reproduced in white paint when needed to be painted on a golf course or tennis court?

the reason experienced designers keep away from transparency is because it's not as robust as a solid.

Posted by: adam on February 1st, 2008 at 05:32:24

very cool... being in chicago i see that olympics logo all the time

Posted by: hellyeahdude.com on February 12th, 2008 at 08:33:44

I have to sort of agree. Transparency is seductive, but I have been shot down in the past for proposing it. Are clients ready to produce their materials better? A transparent logo requires a bold client with a top-notch brand manager. We should be able to expect more effort from graphics producers, offset press professionals and clients.

Posted by: christa on February 12th, 2008 at 11:43:00

Have to agree with adam on this one. Unless the logos shown also have one color, non-transparency options they're not nearly flexible enough for PR events and such.

I'm personally tired of seeing leaf based logos. Sometimes its appropriate but mostly it seems lazy.

I like the idea of the New Crest but not all are well executed and most, for whatever reason, have the spray paint aesthetic.

Posted by: barry on February 12th, 2008 at 13:31:25

This is a great list of 2008 Logo Design Trends. Dugg and Stumbled :)

Posted by: Jacob on February 13th, 2008 at 02:43:22

I really think these "trends" are quite bad and should be nipped in the bud. A good logo can be represented in a single colour, clear and have some connection to what it is a logo for. These are awful, been done to death in the last few years, and not good designs.

Posted by: D. on February 13th, 2008 at 07:11:59

The DarienLibrabry seems to be inspired from the logo of the Finland's EU Presidency ^_^

http://www.eu2006.fi/fr_FR/

Posted by: Robin on February 16th, 2008 at 14:03:10

I disagree with the trends being rubbish...yes, they have been used a lot and we know so because they show up in mainstream media a lot like they were...an actual trend. Trend for me does not imply the best, jus, what is popular. Some I really like, ie, ugly 80's is, largely (Olimpicly) ugly, but a good designer could take it t the next..or retro, level and exploit it. Transparency I see as fit for web in all but cases such as Zopa's, were gradient adds one shade...it'll still require heavier printing and less b/w flexibility, it all depends on the logo's target audience and media.

Posted by: Yaco Roca on February 18th, 2008 at 09:28:41

Aesthetics aside for one moment (all of the above are indeed relevant and on track), aren't you missing the most important trend of the moment? With an ever increasing pressure to show substance and security in the face of troubled markets globally, there is a huge resurgence and emphasis in the use of logos to herald and reinforce what the brand stands for whether that be a leaf or GPS. Trust and confidence is a valued if not somewhat concealed aesthetic.

Posted by: Ben on February 25th, 2008 at 04:18:14

hello,

Your work is very nice.

Posted by: simran on February 27th, 2008 at 00:23:05

the idea of a trend as it applies to logo design is a bit of an oxymoron. a logo is meant to communicate the brand promise of the company, not to be a reflection of the stylistic whim of the designer assigned to the project.

as a designer, i find this sort of view of logo design to be somewhat offensive.

Posted by: max on February 27th, 2008 at 13:29:16

I tend to agree with max (although I wouldn't go so far as to say I'm "offended"). Logo design needs to transcend recent trends. That is, unless you don't mind rethinking corporate identity every few years. No logo lasts forever, but the best logos are very primal, reaching beyond whatever the contemporary whims are. You can't avoid contemporary style altogether (nor should we ignore our new design capabilities which weren't available in the past). But logos need to be flexible, adaptable, and retain their visual content no matter what medium they are used. None of the Web 2.0 designs or more complex designs (the Silverlight logo in particular), really fulfill that. Aesthetically, they're pleasing. But they are lousy *logos*.

Posted by: ern on February 28th, 2008 at 21:20:03

I still think those "ugly" 80s logo are just that ... but maybe it's because I personally don't care too much for neon colors and abstractions that don't seem to come from anywhere/have a message. If it was an abstraction of something familiar/understandable, maybe that would work. I can see them conveying a sense of playfulness but for some reason the colors - to me - convey a sense of superficiality (which I find unattractive).Good discussion on them though ... and some other interesting trends in logos this year. ...

In general, the "trend" discussion seem to describe the techniques well ... but it's up to the designer to choose what symbols/ideas to convey ... if you're simply relying on a trendy techniques to say that the company is up-to-date & "cool," then the company image will fade as soon as that trend does. If however the designer comes up with symbols that uniquely describe the company's vision - and what distinguishes them from the rest of the market - then I think those trendy techniques might be useful illustration techniques to explore (along with others). ... I think any designer who relies on "who's cool" and "let's try to be like them" is not going to make a mark that really stands out and has it's own personality. I think a good logo – as in a good leader – knows exactly what they like, what they'd like to communicate, has a company vision for years down the road, and has the boldness to help lead people there.

Posted by: Paul on February 29th, 2008 at 10:12:46

sci-fi fonts seem to be very sleek.organic 3d cann't be so easily detectable on a neon sign board. Size of the display also makes an effect on the appearance of logo. A logo which 'll be mostly displayed on advetisement hoardings must be differently designed from a logo on a book or a computer or on a T-shirt.

Posted by: raulf on February 29th, 2008 at 10:34:05

I prefer logos that are as graphically timeless as possible. Remember when woodcut typography was the rage two years ago? Trendy design is just that: Trendy. "Of the moment." IMHO it speaks of a lazy client who wants to look like everyone else while paying the designer to make him stand out from the crowd. Pointless, nu? Look at the standard Coca Cola logo. It has world-wide instant recognition, it doesn't look like it was designed in any particluar era or by any specific school of design.

The designs I see here are well executed technically but they're dated and will be out of fashion in a few years.

Posted by: KenWritez on February 29th, 2008 at 17:39:13

Very few of these are actually logos. Logo design doesn't simply mean pretty picture with cool effects that are in TODAY. A logo transcends time and media. A good logo will look good in colour, reversed, black and white, and even photocopied. Most logos above fail every one of these tests. Simple trends set by Apple do not make logos.

Posted by: Al on February 29th, 2008 at 18:42:11

Funny to see the two sides of viewpoint if a trend is a good or bad thing. I just think it is, it's like fashion, an expression of a specific time and some people have fun being part of it (and some don't know otherwise), and then again others like to work right against it only to create the next trend. And then are those who completely remove themselfs from all of this and try not to work for or against a trend but to what they can find within themselfs (and their team). I do not believe there is an absolute right or wrong way to do it.

Posted by: Marlyse Comte on March 1st, 2008 at 11:58:14

Were the "ugly 80's" logos supposed to be more confusing than any of the others? At least they're 2D, so I can see what they are. The "organic 3D" set, for example, look far more confusing to me. I don't even know what they're supposed to be. (A kid playing around with a camera and an old screensaver?)

Posted by: ken on March 1st, 2008 at 12:53:28

AL - A VERY GOOD POINT VERY WELL MADE!

Posted by: jason on March 1st, 2008 at 16:15:00

While some of these logos are visually impressive, I have to add this comment: Following a "trend" can sometimes pull you away from some of the real purposes of a logo. In my opinion, the logo first and foremost needs to communicate the corporate name, and secondly attempt to communicate what the company does. I'm not saying you shouldn't follow trends because there are reasons for doing so, all I'm saying is each logo needs to be considered individually, and a logo shouldn't be designed in a certain style just because you happen to like that style, or because it is the growing trend.

Overall, interesting opinions/insights here both from the article and the comments.

Posted by: Mike on March 1st, 2008 at 16:19:24

I'm with you on the 'new crests' - they're appearing everywhere, very hip - it's like rockstar meets royalty

Posted by: agent aardvark on March 1st, 2008 at 16:55:23

I'll never look at the London 2012 in the same way once someone pointed out that it resembles Lisa Simpson doing something very naughty... ;-)

Posted by: pl on March 1st, 2008 at 17:51:51

I agree with Al. We create logos that look good when reproduced in any media ~ print, billboard, web ~ even when embroidered on a hat or t-shirt. Logos should be first functional, then aesthetic.

Posted by: stan on March 1st, 2008 at 22:07:20

one trend you forgot - stupid birds or bird icons.

Posted by: ron on March 2nd, 2008 at 11:55:13

There are also many many logos with vector birds & clean typo

Posted by: required on March 3rd, 2008 at 06:39:51

While I agree with most of the article about the "new" trends, I do want to add that not all companies have the money to reproduce these logos in so many colors or 3d effects.

When many of the designs that you show are converted to 2-color or 1-color (such as black) they do not reproduce well or convey the same message. What ever happened to functionality and design being incorporated together?

Posted by: jan hewlett on March 3rd, 2008 at 15:08:07

Whoever said "what would the Darien Library logo look like it if it were painted on a football field." I think the answer is in your question!

Not every logo is going to be the next Apple logo. I would bet most of these logos won't have any other visibility than on the web, in print, and *maybe* television.

Come on, the Dairen Library is *never* going to paint a football field. Not every logo has to be a Tide or a Crest or an IBM. Break out of your Logo Design 101 rules.

Posted by: james on March 3rd, 2008 at 15:56:49

Agreed, a logo should look good in multiple formats; however, in today's digital world, if a logo's primary canvas is the computer screen with a specific audience, shouldn't one's design reflect this and not worry so much about how it looks on the black and white letterhead?

Posted by: David on March 3rd, 2008 at 21:47:37

If I had to pick a logo to go on a billboard or be displayed on a large canvas I would pick the London 2012 logo purely for it stand out value and its clearly defined colours. However ugly it may look shrunken down on a PC screen it still holds a wow factor when you see it in its true giant format.

Posted by: James on March 4th, 2008 at 05:25:24

There are a lot of logo design and trend experts commenting here. Perhaps the designers of the above logos need to re-evaluate their chosen professions, because it seems they sure don't know the first thing about logos.

Posted by: Cmon relax on March 5th, 2008 at 00:16:11

This is a round up of "scene" in logo design and to that end is an interesting article. Logo designing is a lot harder than making an icon take on a fashionable effect. For me it is first about the idea, then the execution. Both areas need equal attention.

I rather like the photoshop icon, it looks like a speech bubble and an eye. Good concept if you ask me.

Posted by: Steve on March 6th, 2008 at 11:28:53

This blog has created an excellent discussion about and around these brandings. Personally, the crest thing is seems old since its a branch of the typical grunge photoshop brushes and comes off just as meaningless.

Posted by: emily on March 7th, 2008 at 11:39:06

I'm not sure why these are presented as coming trends for 2008--many of these are reasonable clean executions of worn-out, concept-lacking ideas (such as the web 2.0 look and the 3d look). Maybe these trends will continue, but barely any of them are cutting-edge, and I wouldn't say they're really a design achievement. It seems like most companies are following everyone else--waiting for the established "web 2.0" or "tech" look is established, then jumping on the bandwagon. I think successful identity design should differentiate the company from everyone else.

Posted by: Peter on March 7th, 2008 at 11:49:35

All the talk of timelessness & maintaining historical impact in regards to logo design speaks of seeing the world like it was 20-30 years ago, when media exposure was limited to tv, print & radio and internet presence was still just a dream. Creating a logo today that will last 10 -15 years is like trying to create a company for that logo that will last just as long. With the overabundance of competitiors in just about every industry and field, re-branding ones self in order to maintain and advance positioning/message is not just the current business climate, it's going to be a design "trend" for the forseeable future. Most new organizations, business, venture, etc. simply do not have the luxury of just sitting on it's one identity forever in the hopes that it will sustain itself & communicate the same message for the lifetime of it's existence. Just isn't going to happen. So when you speak of creating something primal and elemental that will endure for generations to come, realize that the era Coke & McDonalds & Apple is over (all of which have tweaked their logos over the years, minor or not).

Posted by: Eric on March 7th, 2008 at 14:00:53

i agree that the trends are rubbish. a needs to be representable in 1-color. ask a designer who went to school.

Posted by: nick on March 8th, 2008 at 00:15:47

This is a great post. I agree with all of the trends you pointed out, but I do think that as designers we need to be extra careful not to let our logo designs of 2008 fall drastically into these categories. A logo needs to be timeless (and also easily represented in black only)Keep up the good posts.

Posted by: Bob on March 9th, 2008 at 23:59:12

Elephants are going to be *the* trend in 2009!

Posted by: Tim Van Damme on March 13th, 2008 at 11:47:30

Personally, if I'm not able to deliver a logo project when completed in CMYK, Spot Color, Grayscale and 100% b&w lineart versions - then I I'm not sure that I am delivering a logo that has the necessary versatility that would be required for all company uses for the next 2-3 years.

I would rather think through most probable uses at the beginning than have the client come back to me after trying to have a single, overly complicated logo version embroidered.

Posted by: chris on March 14th, 2008 at 19:37:19

It's obvious from these "design trends" that anyone with a computer can call themselves a designer. The wide availability of graphic software does not equate a design education, and it is demeaning to the design profession. Branding is about conceptualizing what an organization or group stands for, what makes them different. It is NOT about the flavour of the month.

Posted by: redSAID! on March 18th, 2008 at 01:21:44

Amen redSaid!

Design trends? It kind of defeats the object of being a designer, anyone can copy things. Designing a logo should be an individual process each time you do it. What is the company about, where are they from, what market are they in, are they a new or old business, all these things contribute to creating an appropriate solution for your client. ideas anyone? the genres above are generic BS. You might as well sit on your mac/pc with clipart.

Plus designing a logo for web / print?

Argh! A logo works whatever format, I don't see apple (seems its been mentioned a few times, odd how it fits under none of the above genres?) changing their logo for tv, print ads or when its on their products. Admittedly the medium the logo is going to be used on needs to be considered but unless your doing a motoin based logo (why?cool yeah but a printed logo that works in motion (end of any tv ad)) a logo should always work printed black and white on paper small.if it fails that test, hmmm

For those of you wanting to find inspiration, a book called 'logo' by Michael Evamy (Laurence King Publishing) has thousands of logos (in black and white) with the concepts and thinking behind it. A lot of the above should read it.

Posted by: Rich on March 19th, 2008 at 12:35:54

JuanLexmark.

10:32 PM

Saturday, February 16, 2008

You hurt me,I'm not sorry,for leaving you at all.

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And last night,just wasn't right,I don't want to talk about it.

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It's was your choice,you have your own voice,and you chose wrong path.

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WELCOME TO MY BLOG... THIS SITE IS UNDERMAINTAINANCE,, WILL BE BACK SOON!

JuanLexmark.

9:48 PM

Myself

About Me:Well i'm me.I aint ur average breh!! Dont look at me and think you know me right?You dont know me. I know a lots of people and only a few of them know me well.So if u want to get to know me holla ::juan::

Who I Want to Meet:
Myself in 10 years so i could yell at me
for making such stupid choices in the past,
which would be my future now but my past
then... what?... am i still talking? I would like
to meet people with strong character,
not those who are fake or don't follow thru
with what they say they are going to do. From
a relationship aspect, I would like to meet
somebody that dosen't flirt when I'm not
around... & who is caring, and willing to put
effort into a relationship, somebody who
appreciates who I am now - not what they
think they can make me