3 CRM Traits Shared by Good People and Great Companies

Is it fun to work at your company? If it is, it’s likely that employees will be more inclined to enjoy talking to your customers. Encourage them to seek out customers and find ways to learn about them. CRM in the social era needs to be less about someone in sales and marketing collecting data and interpreting who customers are, and more about real knowledge based on genuine interaction and engagement.

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