Google Adds Nine New Features to the Keyword Planner Tool

Google’s keyword planner continues to move forward and April, 24 Google has added nine new features to the keyword planner tool. Here are the new features in the Keyword Planner tool that began rolling out public hence everyone should be able to play with himself. The images credited to Phillymarketinglabs.

Breakdown by Location

If you are targeting an area such as the United States you have the following options:

Blue: See the targeted locations with estimates for the geographic targeting you have specified.

Red: See the automatic breakdowns for further granularity of your targeted location.

Location with Estimate

The graphical visualizations and estimates for geographics that breaks out locations with volumes as well you can change your time view.

Device Segmentation and Bid Adjustments

You can see a breakdown of volume estimates by device and get estimates specific to mobile bid adjustments. Estimates are based on the baseline bid applied to all devices. Add a bid adjustment based on the provided bid adjustment.

Mobile Trends

View mobile trends (green) compared to the total volume across all types of devices (blue). Move mouse over a bar for details on that volumes will be displayed.

Breakdown by Device

The breakdown by device and targeted locations feature provides data with a visual graph allowing advertisers to understand the expected contribution from individual devices.

Absolute and Relative Changes

You can see absolute and relative changes for each ad group and also you can sort by these columns to understand what keywords are in-flux or on the decline by reviewing total change or percent change.

Specify a Time Period

Keyword suggestions and volume estimates will be provided around the date specified. Included will be a graph that provides a visual of changes over time. When you place your mouse over each bar the months will be displayed.

Period of Time Comparison

Now you have the ability to perform time period comparisons, which are also displayed in a visual graph.

Flexible Time Periods

This feature provides estimates based on expected volume for the selected period. So you can scale results to get Monthly, Periodically, or Annual results. Advertisers can specify the period of time on which the estimates are based.