Nov 18, 2016: Most companies are not taking full advantage of their marketing automation platform. While this is a commonly known fact, we’ve discovered at Prove that the best uses aren’t what you’d expect to find ...

Sep 12, 2016: According to a 2016 mobile messaging report from Ubisend, 51% of people say businesses need to be available 24/7 to answer queries and respond to customers' needs. What’s the most efficient way to ach...

Jul 25, 2016: Elections are rarely won or lost in the voting booth anymore. Rather, they play out in the virtual court of public opinion — the online and offline forums where voters gather to discover the facts, de...

Jun 22, 2016: Customer Journey Setup Checklist
A customer journey tells the story of the customer’s experience from their first interaction with your brand through engagement and their relationship with you. It hel...

Jun 08, 2016: Here's a quick quiz:
Which of the choices below most closely resembles the typical relationship your marketing team has with your audience?
They are strangers who might randomly happen upon each other...

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