Did You Know?Guinness was one of the first brewers to print and supply labels to its bottlers to ensure publicans couldn't mix various stouts together and try to pass them off as Guinness. Those who sold other stouts were not entitled to carry the standard Guinness label, and instead had to apply to the brewery for their own unique labels, which would then bear their name and address.

This continued until 1862, when the famous buff Guinness trademark label was first introduced. The design has gone through many permutations over the years, but to this day all our labels are marked by three devices: Arthur's signature, our legendary harp symbol and a name now known the world over: Guinness.