4 types of scale – Venture Hacks

People. Hire people to help you. This will be your first instinct but it should really be your last resort.

Product. Build product to do the work for you. Every single product in the world is a type of scale. Facebook has taken this to the extreme through automation.

Capital. This is what VCs do. They raise billions of dollars, invest it, let their CEOs manage it, and hopefully profit.

Community. This isn’t a recent innovation but it might seem that way. Communities have been banding together for a long time to form countries, topple dictators, knit, save the environment and so on. But now they’re forming quicker than ever and building products like Wikipedia.