Today’s St. Patrick’s Day. It’s the day on which everyone loves to embrace all things Irish. Leprechauns, shamrocks, and the color green will be seen everywhere. Since we’re bloggers, we’d like to contribute to the Irish spirit with several attempts at some light-hearted poetry that takes its name from Ireland’s third largest city – Limerick. Though these can be written a bit on the racy side, we’ll do our best to keep our limericks about intimates cute, but clean.

Today is International Women’s Day.Â First celebrated in a few European countries on March 19, 1911, the date was changed to March 8th in 1913 and today is observed in more than seventy countries around the world.Â Originally, its purpose was to generate support for the fight by women to obtain the rights to vote and hold political office, end gender discrimination, and improve working conditions, pay, and employment opportunities.Â It evolved into a day to note the ever-increasing gains made by women in social, political, and economic realms, and mark their attainment of legal equality (or growing equality, in some countries) with men.Â Since this is a blog about bras, panties, and shapewear, however, weâd be remiss if we didnât take this opportunity to recognize the tremendous improvements in intimate apparel women have enjoyed since International Womenâs Day was first celebrated one hundred years ago. […]

If you ask ten people where they think the greatest untapped source of demand for intimate apparel is based, all ten might answer, “China.” With the world’s largest population and fastest growing economy, “China” certainly seems like a good answer. But China isn’t the only developing country with enormous potential for underwear consumption. An better response might be “India.” The Indian market for innerwear, as intimate apparel is commonly referred to from Delhi to Mumbai, is set to explode due to the country’s inevitable, enormous, economic growth and the changing attitudes, demographics, and roles of Indian women. […]

It’s been more than six months since we posted our first IQ test. Since then, a lot of new, interesting facts about bras, panties, and shapewear have been discussed in these pages. How many of them do you remember? Do you want to find out? Here’s our second test to measure your knowledge of these intimate fashion categories. Use the answer key at the end of the test to score yourself and determine your intimates quotient (IQ). […]

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By Tony Angelino Cupid® Are the days of sewing lingerie with needle and thread numbered? Times are changing, and the apparel industry in the United States, where sewing operators used to number more than 700,000, has become a small fraction of its former size. The up-and-coming centers of clothing production are now located in Asia, […]

By Adam Welsch Naomi & NicoleÂ® Today is International Women’s Day.Â First celebrated in a few European countries on March 19, 1911, the date was changed to March 8th in 1913 and today is observed in more than seventy countries around the world.Â Originally, its purpose was to generate support for the fight by women […]

By Adam Welsch Miraclesuit® Shapewear Today marks the 88th anniversary of the publication of the inaugural edition of TIME® Magazine, America’s first weekly news magazine. As a fixture of newsstands, libraries, waiting rooms, and coffee tables across the country, TIME® has played a central role in the coverage of political, economic, foreign-affairs, and scientific news. […]

By Marcy Montgomery Jones Naomi & Nicole® Sunday night was full of glamour and grace at the 2011 Academy Awards®. Whether you watched the Oscars® for the awards, the speeches, or the red-carpet display, you couldn’t ignore the beautiful gowns. Since the fashion seen Sunday will trickle down into our wardrobes in the coming months, […]

By Adam Welsch Naomi & Nicole® When you think about shapewear, which silhouette do you envision? Do you see a torsette, a bodybriefer, a pantliner, or a waist cincher? Chances are that you picture something more basic; chances are you see a brief. Briefs may not be exciting, but they address certain needs well. Think […]