Torch says 70 percent of children aged 7 to 18 have accidentally encountered porn on the internet. So, focusing on the sexual slang terms blue balls, happy ending, tossed salad and pearl necklace, the router claims to stop that from happening by offering "a better internet". It also says among families with children under eight there has been a five fold increase in the number of tablets and the average eight to ten year old spends eight hours a day with different media. So, in an effort to manage what they see and how long they get to spend seeing it, the team decided to focus on creating a new, easy-to-use router. It currently has a campaign running on Kickstarter and it has raised almost US$100,000 of a $150,000 target and it's slogan is 'the internet doesn't need to be child-proofed. It needs to be adult-proofed.'

As it says on the Kickstarter page: "If you are raising children today, you know they are on screens ALL the time--at school, with friends, in the car, socializing, playing games, doing homework. And if you’re like most parents you’re unwilling to accept this reality. We don’t know what they are doing and we don’t know how to manage it. Torch exists to solve this. We give parents the oversight they need and children the boundaries they crave. Because if we parents don't do our job, the internet will raise our children for us."

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Why we like it: In a slightly dystopic and animalistic car spot, Mitsubishi has promoted its new Triton Huntaway II. The video sees the utetravelling over rugged Wellington terrain and highlights the vehicles multiple features. The campaign is based on exclusivity as Mitsubishi’s new ute has just 20 up for grabs. To provide further hype to its audience, the ad finishes with the line, “if you don’t catch it now, you won’t see it for dust”.

Who’s it for:2degrees by DDB

Why we like it:2degrees continue to expose the unusual nature of everyday gestures in its latest spot that lingers over three couples shaking hands. In a world of sloppy, or overly stiff hand-shakes, it is good to see the act of peace and trade be scrutinised. Described as ‘pumping someone up and down as if they are low on air’ the spot films handshakes in slow motion and scrutinises the instinctive way in which we communicate. The spot is a part of 2degrees ‘Second Nature’ campaign, which releases multiple ads and gives focus to the contribution of 2degrees in helping Kiwi businesses up and down the country.

Who’s it for: TVNZ by TVNZ’s Blacksand

Why we like it: Last week, Deadpool hijacked TVNZ’s brand assets, gate crashed multiple TVNZ channel idents and appeared in a Broadcasting Standards spot for TVNZ. The character, played by famous American actor Ryan Reynolds, saw a one-off opportunity for TVNZ, who utilised the sarcastic superhero across multiple platforms and programmes. The ads coincided with the release of Deadpool 2, which is currently on screen in cinemas.