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Marketplace Investigates Herbal Magic

With increasing North American obesity rates and many Canadians making New Year’s resolutions to lose weight, it’s a regular smorgasbord of waistlines for diet companies to tap into.

One such company is Canada’s Herbal Magic. This week on MARKETPLACE, Erica Johnson puts the company to the test and raises questions about pricey supplements, how they’re sold, and what evidence there is to back up claims they help with weight loss.

In Magic in a Bottle?, Johnson speaks with the company about the qualifications of their ‘personal health coaches’, about the food that is recommended and about the diet supplements and the price for those supplements. She also speaks with experts about the evidence that Herbal Magic’s program is effective for weight loss.

MARKETPLACE is CBC’s award-winning consumer investigative show. Trusted by viewers across Canada, the program has been providing audiences with tough consumer reports for more than 35 years. Executive producer is Tassie Notar.