If you haven’t given canned wine a chance yet, summer is the perfect time. Picnics, pool parties and all things al fresco just got a lot easier with the influx of high-quality canned wines hitting the market.

We applaud our vendor partners who have created or shifted to supply chains with a commitment to ethical trade. Shop and save on fair trade coconut oil, chocolate, grains and more. Here’s a preview of what’s in store for you.

Cold-brewed coffee is light and refreshing, making it an appealing alternative to hot coffee in the summer. Enter Califia Farm’s ready-to-drink cold-brewed coffees — here are a couple of their latest and greatest additions.

A truly great Mother’s Day gift captures the recipient’s distinct style, tastes and interests. To help you celebrate the mamas, grandmas and maternal figures in your life, we’ve pulled together this shopping guide for all kinds of mothers — from the traditionalist to the DIY diva.

Every year, our grocery buyers work with trusted suppliers to source classic and innovative products that are kosher for Passover. These Passover favorites meet our trusted Quality Standards — that means no artificial colors, flavors, sweeteners or preservatives — and they include organic, biodynamic, gluten-free and fair trade options.

I’m not a fan of artificial fragrances — or the phthalates with which they’re sometimes formulated. So I was very excited when Whole Foods Market introduced its new line of Plant-Active hair care featuring 97% plant-derived ingredients and custom-blended plant aromatics.

The key to using beauty oils correctly is choosing an oil that suits your skin. We’ve broken down some of the most popular beauty oils by skin type and paired them with favorite products from each category.

Since multitasking cheek-and-lip products are all the rage right now, we asked our friends at Mineral Fusion to share a few tips for applying one of our faves: Mineral Fusion 3-in-1 Color Stick, which adds color to cheeks, lips and eyes.

You exercise to feel good and take care of yourself, so why fill up on worrisome ingredients after a workout? Whole Foods Market makes it easy to find fitness supplements without hydrogenated fats or artificial colors, flavors or sweeteners.

We've rounded up more than 10 gifts that give back, whether by supporting traditional artisans in Peru, empowering women in impoverished communities or donating proceeds to improve children's nutrition and wellness.

While holiday dinners may get most of the attention, brunch is an easy way to entertain. We’ve got lots of holiday brunch inspiration including recipes from egg dishes and French toast to salads to parfaits.

About the Blog

Welcome to Whole Story, the official blog of Whole Foods Market.

As the world’s leading natural and organic grocer we’re all about healthy food and a healthy planet, and we've got bunches of passionate people in our community doing incredible things. Join in the conversation!