Emergency Exercises

You may feel the last thing you need when when a major incident engulfs your organisation is for the media to arrive on your doorstep. But we simulate just that to test your handling of communications.

Are You Prepared?

We’ve been running emergency exercises for 25 years in Scotland, across the UK…even in Azerbaijan!

You choose the scenario – and give us the date. We’ll pull together a team of experienced newspaper, radio and TV journalists. We’ll hire actors as concerned residents…and camera crews as required. And we make sure simulated social media goes mad. Then when you fire the starting pistol, we’ll chase the story…make hundreds of phone calls…doorstep interviewees…and run riot in a news conference or two.

Why? Because that’s what happens for real – and you need to know that your communications team can take the heat. And your spokespeople can make a bad situation better through authoritative interviews.

Oil producers, chemical engineering plants and port authorities have used us down the years for such exercises. We then simulate newspaper articles, radio reports and TV pieces…as well as a full written report with recommendations.

Emergency Exercises Outline

We agree the scale of the exercise in advance

Our team will comprise of experienced newspaper, radio and TV journalists, and actors

You provide the ‘players’ in the exercise – and outline their level of involvement

We then act exactly as the media and social media would

We call players – and doorstep spokespeople – then attend a news conference

A full report – with edited radio and TV packages – then highlights any weaknesses and suggests improvements

All Media Training Courses

Meet Our Clients

I recommend courses that have a lasting, positive impact, and I definitely will recommend this course. I have found myself asking why I don’t always feel sure about what I am saying, why do I think, or hope instead of believe or know. I will now say what I mean.

Madeline Negron, Aggreko

I really enjoyed the afternoon session with Bill. Lots of relatable stories that have stayed with me and made me aware of how much more impactful I can be by following some basic principles.

Kathleen Hitchen, Aggreko

The session took a number of our chief officers with little media interview experience… There was a clear growth in the confidence of those taking part… it showed as their ability to deliver better interviews improved continually.

David Grindlay,Team Leader Communications, Falkirk Council

I would highly recommend the media training course having spent an intense but thoroughly enjoyable day at Pink Elephant Communications. Extremely worthwhile and proud to have won the Pink Elephant trophy!

John M Scott, Programme Director, Golden Jubilee National Hospital

Very engaging. They knew their topic and were able to answer all of our questions with genuinely usable advice.

Rachael Deas, Account Manager, Equator

Build Your Confidence

Some media trainers knock you down…and leave you down. Our media coaches show you how to deal with each knock…and still win through. So you have the presentation skills to perform – with confidence.