E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

Sam's Club bullish on membership model's popularity and profitability

With the brand's unique positioning, its loyalty membership and offers, it is doing better than general hypermarkets, despite its small proportion of the overall market, said Jason Yu, general manager of Kantar Worldpanel China.