Tag: freelance writing

A couple of years ago, I was in dire financial straits. My wife had recently been accepted to study medicine, meaning that she would have to give up working full-time. With bills to pay and our budget stretched paper thin,...

Let’s face it, no one feels creative or “in the zone” one hundred percent of the time. On some days, you’re a regular freakin’ Hemingway penning a thousand words without even pausing to think or consider, and on other days...

A brand – even if it’s your personal one – without a communications strategy is a bit like a ship without a captain, sailing blindly to some unknown destination with no clear plan of how to get there or what...

It’s a common misconception that headlines must necessarily contain clever puns or witty double entendres. In fact, these tactics are often lost on the intended audience, and may come across as self-indulgence on the part of the copywriter more than...

I’ve always set ridiculously high standards for myself, mostly as a result of being impatient and overeager to see results. The first time I picked up a guitar, I was disappointed and frustrated when I wasn’t instantly transformed into Jimmy...