Immanitas Entertainment to publish official Ong Bak Game
worldwide

The official Ong Bak game, Ong Bak Tri, currently being
developed by Thai developer Studio HIVE, based on the next
installment of the popular Ong Bak movie franchise, will be
published exclusively by Immanitas Entertainment this winter
worldwide for PC, consoles and smartphones.

Berlin (19th November 2012) – The Ong Bak franchise
started its path to international renown in 2003 with the release
of its first movie, Ong Bak, which became an instant international
hit and catapulted Tony Jaa, the movie’s protagonist, to
martial arts stardom. Since then another two movies have been
released with a new feature film currently being developed. Now for
the first time the immensely popular world of Ong Bak finds its way
to the PC, consoles and smartphones with “Ong Bak Tri”,
which is being developed by Immanitas Entertainment’s partner
Studio HIVE in Thailand.

Ong Bak Tri features three core elements of gameplay: intense
fighting action, impressive free running sequences and highly
cinematic quick-time action events. The game itself is
presented as a 2.5D side-scroller, with gorgeous graphics running
on the Unity Game Engine. One of the most important goals for Ong
Bak Tri was to deliver an authentic Ong Bak experience. Tony Jaa
has lent his likeness to the game character and the development
itself was closely accompanied by the great minds behind the
movies, in particular the movie director, Thossaporn Poonnart, and
the original creator and master choreographer, Panna Rittikrai.

The game is entering the final stages of development and
Immanitas Entertainment is currently working closely with Studio
HIVE to prepare the game for its international release this winter.
“We are really excited to be working with such an
internationally renowned brand”, comments Christian
Sauerteig, CEO of Immanitas Entertainment, “we are confident
that we will be able to deliver a game that will appeal to both
gamers who love great action games as well as fans of the
franchise”. Kan Supabanpot, General Manager at Studio HIVE
adds: “We are very happy to collaborate with such an
experienced company like Immanitas Entertainment. It’s a
great honour for our team to work on the first very first Ong-Bak
multiplatform game.”

Immanitas Entertainment GmbH is a globally operating publisher
of digital entertainment in the highest quality headquartered in
Berlin with a branch office in Bangkok. No matter if mobile games,
online or social games or computer- and videogames –
Immanitas Entertainment is an expert in all fields of the game. The
company brings together a highly motivated team of people with many
years of experience in the industry that is passionate for gaming.
The business focuses on marketing and direct end customer sales of
multiplayer and social games for internet and all mobile platforms
as well as on the distribution of entertaining products for next
gen consoles and PC.

About Ong-Bak:

Ong Bak: The Muay Thai Warrior is an internationally acclaimed
action movie. After its release in 2003, it became a household name
for martial arts and action movies fans around the world from its
intense action sequence. The success of the movie turned
Ong-Bak’s star Tony Jaa to become a martial art icon and next
generation action movie star.

About Studio HIVE Co., Ltd.:

Studio HIVE started its business as a concept art, illustration
and comic production studio in 2009. It has since then, focuses on
providing amazing visual for comics, videogame and other kind of
entertainment medium. After completing high profile projects for
international clients, Studio HIVE acquired its own videogame
production team and now houses more than 20 talented individuals
who strive to create great videogames that gamers can
enjoy.

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