Kukla's Korner Hockey

Entries with the tag: sponsorships

The most lucrative sponsorship deal in NHL history is in doubt after an Ontario judge ruled in favor of Labatt’s claim that the league reneged on its agreement with the beer company.

The Ontario Superior Court ruled Friday in favor of Labatt’s, which claimed it already had a deal in place with the NHL before the league committed to a $375-million sponsorship agreement with archrival Molson Coors.

It was called “a monster deal” by NHL chief operating officer John Collins when it was unveiled in February.