SingldOut daters will sign in through LinkedIn and will be matched according to DNA (Picture: Alamy)

Science-based dating may be the way forward for busy professionals.

Like many corporate folk, Jana Bayad’s 60-hour working week left her little time to find a boyfriend and she soon grew bored of trawling online dating sites at weekends.

‘I’d look at 100 profiles before talking to someone. Then, after finally arranging a date, I found they were nothing like their picture or we had nothing in common,’ she says. ‘I often wished I had stayed at home instead.’

Her quest led her to Elle France, a high-end matchmaker who approached Bayad about a potential date with one of her clients.

‘The conversation went from a matchmaking meeting to a discussion on the pitfalls of online dating,’ says Bayad. ‘Vague interests are listed like shopping lists and there’s no bespoke guidance from the sites. We thought: there has to be a more reliable way for professional people to find someone who is similar to them and available.’

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Bayad and France couldn’t find the solution, so they created one. SingldOut dating service, which is due to launch in the US on April 30 and Britain in May, requires members to sign in through their LinkedIn account. This validates their professional status and ensures all members have a similar frame of mind – time-poor being one of them.

They then build their SingldOut profile, disclosing details such as how often they exercise and their values. They can even state their specific preferences in a partner: blondes over brunettes, football players over hockey players and so on. And for the extroverts among us, there’s the option of leaving a video bio (which, let’s be honest, could go either way).

The jewel in SingldOut’s crown, though, is its collaboration with Instant Chemistry, a biotech company on the University of Toronto campus. Once a member has completed their profile they are sent – drum roll, please! – the world’s first consumer genetic test designed for the dating industry.

From a simple cheek swab, Instant Chemistry’s scientists can tell how compatible individuals are based on their HLA genes, which form part of the immune system. Studies have shown we’re more attracted to those who have different HLA genes from us, research which is the basis for a new wave of similar science-based dating: last month, pheromone dating parties launched in London.

Needless to say, finding a genetic match is the gold star of dating: these couples will have high levels of attraction, similar sex drives, high fertility rates and healthier children.

Bayad and France match their members based on DNA results and detailed personality profiles, a formula they believe will ensure plenty of second dates. Swabs, labs, diets – it’s not very romantic, is it?

‘We’re simply creating a very modern solution to help busy professionals find a long-term relationship,’ says Bayad. ‘This will not replace red roses – we will still need those.’