Nano combines all the benefits of
search and brand advertising

The Nano principle is familiar to anyone who has already used Google AdWords: online advertising is triggered by current search queries entered by individual users.

The search queries are generated in a network of publishers and saved as anonymised user profiles on Nano’s own data management platform, Audience Manager. As soon as a profile is ready to be used in campaign displays, it undergoes continuous updating, with each new search by a known user added to that user’s personal history. This “evolving search” is used to pinpoint the user’s precise stage of decision-making.

Our process offers numerous benefits to advertisers: media wastage is avoided and users respond with higher engagement to the advertising. Advertising messages can be customised to various situations – from general initial interest to clear-cut purchase intention. Nano’s campaigns have been proven to deliver superior overall performance.

Search Targeting does not involve setting up specific websites or booking advertising space. Instead, users themselves “decide” where the advertising they see is displayed – on exactly the sites they are currently visiting. Our reliable Brand Safety technology fully protects the advertisers’ brands from inappropriate environments.

WHAT NANO INTERACTIVE SEARCH TARGETING DOES

Acquires new customers

Unlike classic retargeting, Search Targeting addresses users that have not yet been in touch with the advertiser.