Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Effective Mobile Email Marketing Using Responsive Design

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What is Responsive Design?

Responsive Design is the approach that suggests that design and development of email templates should respond to the users' behavior and environment based on screen size, platform and orientation. To reach your subscribers and generate the most effective campaign ROI, your email marketing templates should:

Optimize images for different devices and connection speeds

Change navigational position to account for how people hold a mobile device

Restyle links and buttons to be more touch friendly

Your buyers have gone mobile. Your emails should, too.

Nearly half of all emails are now being opened on mobile devices. That’s up 330% in the last two years! Desktop email client engagement has dropped 44% over the same period. So if your emails are not optimized for mobile, you are not maximizing the email experience for people nearly 50% of the time.

Take at look at how a website is viewed differently on a desktop device versus a mobile telephone when correctly using a Responsive Design template:

Need more stats on why you should be using Responsive Design? How about these:

91% of US citizens havetheir mobile devicewithin reach 24/7 andthey are checking theirphones an average of150x a day!

60% of all email opens in March 2013 were on a smartphone with34% of those were on an Apple device; 23% were on an Android

74% of consumers are eitherextremely or somewhat likely toshow their mobile phone to astore cashier to redeem adiscount code, barcode, oronline coupon instead ofprinting the coupon and bringing it to the register.

Desktop Internet users are projected to be 1.6 billion in 2015, while mobile Internet users are expected to exceed 1.9 billion

How Responsive Design can help your email marketing efforts

Stand out from your competition to get more brand recognition

Give your brand the shot it deserves to increase customer awareness

There is no need to zoom on smaller devices to read contentso you get more clicks!

A consistent and tailored user experienceequates to higher sales!

To see additional tips on Responsive Design from Campaigner please click here.

For more information on Responsive Design, please watch this one-minute overview video: