customer lifetime value

You’ve got PPC campaigns on #allthenetworks, your email nurtures could not be better, and you’re advertising on social networks some people haven’t even heard of yet. So, what’s next? Before you jump into another channel, are you sure you’re making the most of the…

When chatrooms were in their infancy, people would introduce themselves with three simple facts: age, sex, and location (A/S/L). For years, marketers have clung to those demographics, too. Now, when strangers connect online, they can know far more before one another before initiating that…

Just as important as generating more customers is holding on to the customers you already have. In fact, the saying, “A penny saved is a penny earned,” translates pretty directly to, “A customer saved is a customer earned.” So let’s apply our customer data action…

There are currently more than 800 music festivals in the U.S. and growing. In 2014, the five biggest festivals combined grossed more than $183 million in ticket sales in 2014 not including sponsorships or merchandise, food and alcohol sales. Here are the top 7 reasons that music festivals are growing exponentially:

Regardless of how you measure LTV, it’s important to do whatever you possibly can to improve it. When you succeed in getting customers to come back again and again, over time, you create a source of revenue that costs relatively little to maintain and that therefore has great profit potential for your business.