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Dragon Moon Press is trying out a service called Thunderclap for promoting upcoming releases. I learned more about it this weekend from author Ryan McFadden, whose debut novel is launching November 15.

Basically, you follow the link, sign up, and donate one tweet, Facebook post, or Tumblr post. You get to see the text of the message you’ll be hosting, and when it will post. A certain bottom threshold of people have to sign up to get involved, but if that minimum is reached, then at a specific time on a specific day, Thunderclap will release those messages all at once. The theory is that a concentrated blast of announcements all over social media will gather more support than a trickle of individual messages. As an added bonus, it saves you from having to remember when to post about a thing you already know you want to post about.

You can sign up multiple times, to promote a post on more than one social media stream, if you want to!