Starbucks’ US same-store sales fell 2% in the quarter that ended on December 31, 2017, due in large part to the chain’s disappointing sales on holiday beverages, merchandise and gift cards.

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Starbucks is doubling down on holiday festivities.

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Starbucks

Brewer said that the chain used feedback from customers to rework its seasonal game plan for 2018. Starbucks will launch its full holiday assortment on Friday, more than a full week earlier than it did last year.

Starbucks is going all-in on holiday festivities this year, with stores getting decked out in seasonal decor and baristas donning red aprons starting this Friday. Friday will additionally see the return of Starbucks’ red cups and seasonal menu items. The company is also pushing its holiday assortment with a “more robust” media plan.

In years past, Starbucks has faced accusations of a lack of seasonal merriness, especially as it relates to Christmas.

In 2015, the chain’s minimalist red cups faced backlash after a video claiming that Starbucks “removed Christmas from their cups” went viral. The cups quickly became a topic of discussion for major publications, late-night talk show hosts, and even Donald Trump, then a presidential candidate.

While Starbucks only mentioned “holiday” – as opposed to Christmas – decor and menu items, it seems unlikely that the chain will be accused of being insufficiently festive in 2018, if all goes according to executives’ plans.