I came, I clicked and I gave up. At the risk of offending the legions of happy cow clickers, if FarmVille is the best social gaming has to offer, then the future is one too many clicks away. I wasn’t thoroughly disappointed by FarmVille, but all I could think playing it was this had to be some kind of joke. That was it? That was the game sixty million active users on facebook were updating their walls and spamming mine with their scores and achievements? It couldn’t be. Something was off, I had to get to the truth and unearth it from its virtual ground.

Released in june 2009 by the Bay Area social gaming company Zynga, FarmVille is a real-time farm simulation inspired ( if not cloned ) by Farm Town, another farm simulation, released earlier in 2009 by another social gaming company. With almost 80 million players, and 25 million of those checking their farms on a daily basis, FarmVille is not only the biggest social game around, it’s bigger than France, and is sure to make for a whole lot of angry folks at the upcoming Salon de l’Agriculture. Sacrilege!

The player starts this virtual sacrilege on an isometric map with a small farm, some coins in his/her pockets, some crops ready to harvest and a couple of fields to be saw with a selection of seeds ranging from soybeans to eggplants, strawberries and wheat. You get money for the crops harvested, you level up and get rewards for just about every other ten clicks you make, but more importantly the gameplay is constantly interrupted by pop ups prompting you to share every single piece of news, events, accomplishments and any gifts the game can think of. You can invite your friends to be your farming neighbors, you can buy virtual cash for real cash, use your virtual cash to sign to Netflix (for real), and even get your fields sponsored by McDonald. Are you lovin’ this?

I got virtual money to blow

Apparently, many of Facebook users do, as 50% of them play social games on the platform and only log in in order to play those games, which with 500 million users, is a pretty decent number of social gamers. But Facebook has not yet had its SimCity or Street Fighter 2 moment where a canonic video game sets the tone for the rest of the game developers, or has it? Let’s look into the innovative elements of FarmVille:

1. Social ObligationFor a so-called social game, FarmVille’s reliance on incessant, repetitive and mindless clicking as its main game mechanic is almost anti-social, but as AJ Patrick Liszkiewicz said in his essay, FarmVille:

“entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbours have sent them gifts, posted bonuses on their walls, and helped with each others’ farms. In turn, they are obligated to return the courtesies.”

Coercion as a game mechanic, who ever thought of that?

2. Reward SystemThis one is a no brainer: the more you click, the more rewards you get, kinda like …

Pimping my cow

… well, you get the picture

3. SimulacrumBaudrillard had predicated it, the virtual world is no longer a mere representation or simulation of the real, but a reality in its own right. When the CEO of Kiva, one of the largest non profit organization helping the development of third world countries, says his biggest competition for people’s attention and donations is Zynga; when people not only spend more time and money, but actually care more about virtual farms than real ones, then it’s time to grab a red leather chair andtake a seat next to Morpheus:

i really dont like this new generation of 'gamers' who play competitive CoD or BF ... what happened to the good old days when team 3D & SK.swe were the gods of every little kid who played a video game... i am not trying to defend the PC gamers or to attack the console gamers or to start another flame war between PC & Consoles... but GAMING is about team play... unfortunately while you're on your couch you dont have the same 'want to win attitude'... well unless you're playing some solo multi like FIFA 14 but when it comes to team games like CoD i think that they're way better played on a PC ... just my 2 cents...