What Revision3 has paid for (it’s still unclear how much they paid) are the thriving channels that DeFranco has created, including Streamy-winningSourcefed and his own Philip DeFranco Show. But Phil DeFranco comes with the deal — he’s joining Rev3 as a programming exec.

The reality is that the sales machine that everybody loves through the AdSense mechanism can’t keep up with inventory. What’s going to happen is that customization is important in terms of brand deals, and custom ad deals are going to be more important. People aren’t going to throw ads on X thousand or X million impressions — they’re going to want to say, ‘Hey, I want my ad against SourceFed Nerd.’ Because I have excellent demo data on audience — I don’t care what CPMs are — I’m going to pay much greater than the CPM scenario because we have a full-blown, interactive engagement with the audience.

In short: While AdSense is great, what Discovery/Revision3 offer DeFranco and his team is an advanced approach to putting advertising on their content. It’s the next evolution of building the business, and one other YouTubers are considering.

Because in general, one signpost of this industry’s maturation is the fact that so many known creators have made similar sorts of moves. Ze Frank is, after a similar aqui-hire, executive vice-president of video at Buzzfeed. My Damn Channel is home base for Grace Helbig. And even theoretically independent creators work closely with MCNs and management companies.

Of course, the obvious question now is: who’s next? Here are just a couple of examples of creators who might be poised for bigger deals:

Toby Turner: This is a bit obvious, as Turner is very much in the DeFranco mold, and the two of them worked together on the series Cute Win Fail (from which, admittedly, Turner was fired. But Turner has a following in his own right: His main channel has almost four million subscribers, and on Tubefilter’s brand new channel charts, his daily video game commentary series is ranked 38.

]]>Don’t call it a comeback, but the highly-anticipated Streamy Awards returned on Sunday night for a third time, to honor the best that web video had to offer in the last year.

“Web video is all about passion,” host Chris Hardwick said during his opening monologue, and there were so many shows, full of said passion, that were either nominated or awarded on Sunday night. Here are a few of them that deserve, if not statues, then definitely some consideration.

The winner in the Best News/Informational Show category was long-standing YouTube star Philip DeFranco, but worth checking out is his fellow nominee SourceFed — and not just because DeFranco created it.

SourceFed, a lively news recap hosted by a revolving troupe of hosts, covers topics ranging from Doctor Who news to North Korea testing nukes. I was first exposed to the manic energy of the show’s hosts during last year’s VidCon conference, and they are consistently entertaining.

Lindsey Stirling, a one-time America’s Got Talent quarterfinalist, began making YouTube videos in 2007 that featured her dance and music skills. She won a Streamy this year for Best Choreography. The above video, an homage to Michael Jackson’s “Thriller”, is a great example of why.

Burning Love swept the awards dolled out for Best Comedy. It’s pretty funny, especially if you’ve ever seen a single episode of reality television. A second season just got started, so you’re not too late to check it out.

Epic Rap Battles of History has been a comedy rap juggernaut since 2010; above is their Steve Jobs vs. Bill Gates rap, which they performed live during the Streamys. I mean, it’s no “Ice Ice Baby,” but ERB still knows how to drop a beat.

Any winners you’re excited about? Any nominees you feel were robbed? Sound off in the comments!

]]>Phil DeFranco’s new YouTube channel Sourcefed is expected to hit 100 million views this Friday, just three months after it launched as part of YouTube’s new professional channel initiative. His own Philip DeFranco Show continues to rack up millions of views as well, and his little company is about to hire more folks and add another show to its roster. You’d think that’s enough to keep anyone busy, right? But for DeFranco, there’s one more thing left to do: Empower the next generation of YouTubers by founding his own network of content creators.

For its part, YouTube has said that recent changes have overall been positive for creators. “Net daily subscriptions are up 50% since January and watch time has been increasing in the past 2 months,” the YouTube team wrote in a blog post in response to the #saveyoutube campaign a few days ago.

So when I caught up with DeFranco during a phone call this week, I wanted to know what he thought about the whole controversy: With YouTube becoming more professional, are people left behind? “I don’t think this is hurting people that aren’t part of it,” he told me with respect to the new channel initiative, and added: “Most of these troubles that people are seeing right now are normal YouTube troubles.” YouTube content creators always had to be flexible enough to adjust to changes on the site, he explained.

Time to found a new network

So is all well in YouTube land? Not exactly. “Smaller YouTubers need to evolve, because it is a very toxic world out there,” DeFranco told me. It’s hard for up-and-coming producers to get noticed at all, he said. And when they finally catch a lucky break and one of their videos goes viral, they’re bound to get offers of help from all the wrong places.

DeFranco is particularly critical of networks and third-party service providers that promise YouTube producers the big breakthrough but do not deliver. “You see all these people with their services, which for the most part take advantage (of content creators),” he complained.

He’s heard the tale of people being fed up with networks that tied them up with long-term contracts all too often – and has started to think about alternatives: “How do we bring up the next batch of YouTubers without hurting them? Without taking advantage of them?” The answer: Phil DeFranco is going to start his own network on YouTube.

Give artists an audience, and money

He didn’t share many details on how this network is going to look like, and instead only said that it would be fairer than many of the efforts that are out there already. But if you want to get an idea of its spirit, you may have to look no further than to a show that Sourcefed is scheduled to launch in two months.

The show will focus exclusively on music, art and other forms of creativity, with the goal of establishing direct connections between artists and their audience. One example: DeFranco’s team will capture the making of a mural via stop-motion animation, then turn it into a short clip and also sell prints of the artwork on YouTube itself. The idea is to give artists a big boost for their audience, but also offer them a chance to actually make money with their art.

In other words: DeFranco wants others to benefit from his massive audience as well. “We are in a really fortunate situation to fix things that are broken,” he told me.