Brief

Honda starts a 5m advertising campaign this week to build brand awareness before the launch of the new Accord next month. The campaign includes three, 20-second TV ads detailing Honda’s Prelude, CR-V and Integra. Developed by CDP, the ads aim to highlight the technical innovation of the three cars, raising awareness of Honda prior to the Accord launch. The ads use the theme: ‘Technology You Can Enjoy’. Simon Myers, managing director of CDP, comments: ‘As the car market becomes increasingly fragmented…there is an equally increasing need to build brand strength to both attract new customers and retain current [ones].’

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The Polish Government has said it wants to lift all limits on foreign ownership of local media outlets, which currently block non-domestic firms from owning more than a 33 per cent stake in the country’s radio and television stations. A proposed amendment to the media law, which will now go to parliament, will bring Polish […]

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