Travelex Retail

Creating a corporate identity for the world's leading independent foreign exchange specialist. Redfern created literature, signage and online communication system and an in-depth global brand guidelines.

Issues

Bureaux de Change across the world are competing for
the attention of jet-lagged, cost-conscious travellers. Customer
loyalty to a particular foreign exchange brand is rare - you
need to be be visible, you need to be helpful, you need to be consistent and you need to offer an
appealing range of services.

How we helped

Redfern
created a powerful and no-nonsense communications system that engaged customers at all levels, ensured greater visibility, flexibility and yet at the same time delivered global consistency.

Results and Benefits

The three C's - more consistency, more cost benefits and more customers.

Testimonial'Redfern raised the bar for our activity across Travelex's 760 Bureaux de Change. The project was particularly complex as we needed to improve our communications in 25 countries and across a range of retail media (store fascia, store signage, store POS & promotional materials). The work Redfern produced was both excellent and great value, Redfern really understood our requirements and ensured they delivered guidelines that were practical and usable.'