The round, which brings total venture funding to $15.3m, was led by Menlo Ventures, with participation from 8VC.

The company intends to use the funds to continue to expand its business.

Led by Joel Beal, CEO and co-founder, Alloy provides a collaborative platform that aggregates and analyzes information from all sources in the supply chain, providing actionable insight and visibility into consumer demand. The platform aims to make the decision-making process smarter by surfacing additional revenue opportunities, preventing losses for companies that make, move or sell products.
The company works with more than 20 customers, ranging from Fortune 100 enterprises to fast-growing startups, including Walker & Company, eero and Soludos.