Irish Emigrants ‘Miss Kerrygold Butter The Most’, Study Finds

A study undertaken by Irish trade publication Checkout, in association with market analysts Behaviour & Attitudes, has found that Kerrygold butter is the brand that those that have left Ireland ‘miss the most’ about their homeland.

The fifth annual ‘Diaspora Decides’ study asked returned Irish emigrants to identify which brand or brands they missed the most when residing in a foreign country.

In total, 57% of the 303 returned Irish emigrants surveyed said that they missed Kerrygold while overseas, while 29% said they missed the brand ‘a lot’.