By showing a prospect a loan rate near to what they will qualify for, Capital One is going to close more business, and not waste resources on non-qualified leads.

While I’m completely guessing about the logic behind the test, you can see how quickly you can build compelling groups to segment, and why you need to include segmenting in your conversion rate optimization plans.

With scale we can drive incredible results and use techniques like segmenting, multivariate testing, etc. that respond to high-volume traffic more effeciently.

Then through our network of contacts we can typically add 2 - 3x as much volume from affiliates that love running Conversion Voodoo optimized pages.

But it's a fair question given the wild-west style of the affiliate market place.

If you're interested in learning more fill out our contact form and we'll happily provide references from a few of the biggest names in the space that all we've done is help them grow their businesses and make money hand over fist.