Frequent users of the internet frequently encounter the term search engine. Most use it to seek information on a subject. Some businesses make use of different search engines to make their businesses more visible especially in the cyber world. But what exactly is a search engine?

A search engine’s database may include millions,
if not billions of websites. Search engine companies have developed
programs that will help search engines provide better and more optimized
results which would make it easier for users to sift through both
necessary and unnecessary information.

In looking for the data
needed, a user types a search query which includes a keyword or
catchphrase. The user enters it into the search form of the search
engine. A program designed to analyze the search query looks for the
information which pertain to the keyword or catchphrase in the search
engine’s webpage database.

Relevance of information is key to
prominence of the webpage on the search engine. Each word is analyzed by
the special program until it can determine its significance to the
search. Results which yield the exact phrase in the search query are
perceived to be more relevant than, for example, results which yield
only one of the two words which appeared in the search query.

The
search engine reads the website using HTML or Hyper Text Markup
Language. HTML is a coding language which encloses a plain text file
containing the copy of your web page and also instructions for the web
browser to format.

The frequency of keyword usage in the page is
also seen as important in deciding whether a webpage must be put
foremost as another. A webpage which displays the keywords more times
than another is decidedly going to rank much higher in the search engine
listing that one which displays much less. However, too many keywords,
sometimes called overstuffing the webpage, may also be detrimental as it
may turn off potential clients.

Each webpage is also given
points depending on where the keyword is located on the webpage. The
title tag is the most important part of the webpage. It gives the user
an overview of the copy of the page. The description tag, on the other
hand, usually in sentence form, gives a brief summary of the contents of
the page. Popularity of the webpage is also key to determining its
relevance. Link building is essential to increasing your website’s
popularity. Users may be directed to your website through other websites
or blogs, therefore increasing your popularity. This, in turn,
translates into higher relevance in web searches.

Similar to
search engines are search directories which are produced by human beings
which visit and personally consider websites for inclusion in the
search listings. Entirely different techniques are needed in order to
get listed on these search directories.

For SEO services call now at (416) 850-1881 begin_of_the_skype_highlighting (416) 850-1881end_of_the_skype_highlighting or