The US Census is the go to source for data which allows us to
compare our sample to larger populations to ensure
representativeness. The Census Bureau has created a tool in Data
Ferrett which will make this process significantly easier for
market researchers to employ. Any discuss of...read more

Back in March we hosted our Crimes in Survey Design webinar. And
since we had an overwhelming amount of interest, we are now
partnering with Omega to host this webinar again with more of a
‘customer’ survey focus. About this webinar: Survey research is
about asking the right questions of the right...read more

I can’t believe 2013 is almost over! There are so many great blogs
that we’ve posted over the past 12 months, that I wanted to keep up
with tradition and give all of our readers a recap of the most
popular blog posts of 2013! Enjoy! Samples at Random Sometimes
being random is exactly what your...read more

Last week, we hosted a webinar with Senior Research Analyst from
Aberdeen Group, Aly Pinder, and Global Client Experience Senior
Program Manager from Cornerstone OnDemand, Jen Maldonado. We had
TONS of great questions. We've gone through the all questions and
answered them here. If you missed the...read more

The number of true monopolies in the global economy is not that
large. What this means to the rest of us is that we have to compete
to sell our products and services. Competition can come from both
global competitors and those homegrown in your back yard.To grow in
a soft economy companies must be...read more

I recently viewed a PBS program that focused on ways to mitigate
the impacts of climate change. Whether you live in a high-rise or
in the desert the changes underway will affect everyone. No this is
not a post about doom and gloom, but it is one about how marketing
can be a part of the solution. I...read more

In the course of a recent conversation with a colleague the
question was asked “How do you define what your best customers look
like?” There are several definitions that could be employed and
depending upon the data sources you have available you could have
multiple definitions. This indeed a...read more

Incentives for survey participation are de rigueur. All of the
major panels offer some form of incentive to their panelists.
Typically these are in the form of points for completing a survey.
These points can then be tallied and exchanged for fascinating
items like magazine subscriptions, gift...read more

Is social media a viable option for promoting your survey? The
growth of social media platforms certainly is enough alone to make
you stop and take a look. Facebook has in excess of 840 million
subscribers globally and Twitter has approximately 130 million.
LinkedIn has over 150 million subscribers...read more

Like it or not, as researchers we are in the wordsmithing business.
Either we are developing questionnaires to probe into constructs
such as advertising awareness or customer satisfaction, or we are
analyzing respondent comments for depth and tonality. At the end of
the day we take these words and...read more