The premier chemical firm draws the attention of the Gulf’s food industry players with its Ucrete flooring which it positions as ideal for their facilities

March 2016

BASF, the Germany-based world’s leading chemical company, demonstrated the applications of its durable and decorative flooring solutions to the region’s food and beverage industry at a trade show in Dubai.

The company displayed its flagship Master Builders Solutions brand at an interactive exhibition space where visitors could test the resistance of its focus product Ucrete and understand how the flooring system is installed - right from the mixing process to the liquid application stage.

Shane Arbuckle, Gulf manager of performance flooring and tiling systems at BASF, said: “Flooring is a crucial component of manufacturing units, both in terms of functionality and aesthetics. The right flooring extends the infrastructure lifespan of highly demanding food processing environments and efficiently combats bacteria, organic acids and noxious chemicals.

“BASF’s Ucrete is a polyurethane resin-based system that been recognised across the market for its chemical and slip-resistance, and structural durability. In a business hub such as the GCC, Ucrete has also been appreciated for its convenient installation. The flooring system can be put back in service after a mere five hours at 10 degrees Celsius - minimising downtime and making it easier for consumers to invest in this product.

“The simulated display at Gulfood provided visitors a glimpse of some of these properties.”

Ucrete is known across the market as ‘the world’s toughest floor,’ a BASF statement said. “By extending the lifecycle of food processing units, reducing maintenance expenses and need for valuable raw materials at frequent intervals, and emitting low levels of harmful substances, Ucrete contributes to climate protection and energy efficiency. Ucrete’s numerous features make it a robust, safe and reliable option for quality working environments.

“The solution has been successfully implemented in the kitchens of Dubai World Trade Centre and the Barakat Quality Plus Factory in Jebel Ali - boosting their overall quality, hygiene and safety.”

Under the Master Builders Solutions brand, BASF bundles its advanced chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than 100 years in the construction industry. The comprehensive portfolio under the brand encompasses concrete admixtures, form release agents, cement additives, chemical solutions for underground construction, waterproofing solutions, sealants, repair and protection solutions, performance grouts, and performance flooring solutions.

Gulf Industry, published by Al Hilal Group has now established itself as a "must-read" publication for anyone with an involvement in the region's industrial sector whether as manufacturers, distributors or related service organisations.The publication represents a "window" into the Gulf's manufacturing trading and export sectors providing news, views analysis and information across virtually every industry related sector.