How Guido Neri started their logo design journey

Company name

Gboards or G Boards

Overview

My company makes custom pedal boards for musicians, usually for guitar and bass players. Our product is handbuilt in USA using the finest components. Our line of pedal boards is called Gboards. Our product is sold online at http://www.gboardsinc.com. The application is as follows: musicians will mount their guitar or bass effects pedals directly onto our Gboard system. The Gboard provides power for the effects pedals as well as loop switching and multiple routing options.

I have been playing guitar for 25 years and have owned many different pedal boards. I was never fully satisfied with the way they worked. They all seemed to be lacking one feature or another. So I decided to design my own (by a musician..for musicians).

I am also a licensed architect by profession, so I know a bit about design. We have given our shot at a really cool logo, but I am not satisfied with our results. I want this logo to be really cool and fun looking. I want musicians to smile when thay see it. Although it is a serious piece of equipment, the logo should say " this is cool", "this is fun" because music should be fun...

That's the image I am seeking for my company.

Tell us a bit about who you are and the people you reach

Musicians. usually guitar and bass players. We wil advertising in trade magazines such as Guitar Player, Premier Guitar and Vintage Guitar. We will also be launching our online marketing plan as well. Musicians is our target audience. Any musician from the part time hobbyist to the full time professional.

Requirements

The logo will be used in the following applications:
1) As a nameplate mounted directly onto the product, probablay on a metal plate. This version should have color.
2) As a white version which will be directly silkscreened onto the black carying case. this version should be simplified due to the silkscreening process.
3) The logo will also be displayed on the website.
4) In paper advertising such as magazine ads.

The Gboard logo shall be used on our line of pedal boards. We are also working on other product lines as well. These new products will be represented by a different logo, but all products and logos will fall under one umbrella company.