Word Wednesday-Photographs

I’m headed out for showings with buyer clients, we have six appointments. We’re in the car headed to the first house when the typical question arises, the one I always ask…

“What house are you most excited to see today?”

And as is typically the case, there’s one or two from the list of appointments we have set that’s generated the most enthusiasm.

The house or two that’s generated the most enthusiasm is the house that looked great online. The house that was captured in its best possible light. The house that was professionally photographed.

In all my years of asking “What house are you most excited to see today?” Professionally photographed homes are picked most often.

The house with the dark photo of the dining room or the house with the photo of a bathroom with the toilet seat up or the house with a photo of the master bedroom where you can see the agent in the mirror with his iPhone taking the bedroom photo…

Those houses don’t make the most excited to see list.

Buyers are willing to see those houses, they’re just not excited about them.

When you’re selling your house, do you want your house to be one a potential buyer is excited to see or just willing to see?

Photographs

93% of homebuyers are online looking for their new home.

How your home looks online matters.

Photographs “show” your house before you “show” your house. The quality of the photographs matters and nothing compares to professional photography.

Professional photography generates enthusiasm for a house. And enthusiasm generates good offers.

It’s really as simple as that.

Photographs…not just any photographs…professional photographs are a must.

A quick search of Orland Park homes priced from 200-300K produces 47 properties. Of the 47 properties, 17 have professional photographs. I guess not all agents agree.

Will the house with the dark dining room photo sell? Sure it will…eventually, all houses do. Chances are a buyer will like the house when they see it in person on their way to see the house they’re most excited to see. But if you want to sell your home why leave it to chance?

Photographs.

The Amy Curtis Group has their clients homes professionally photographed. It’s a must.

If you’d like to learn how we get our sellers’ homes on the “most excited to see” list, give me a holler.