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Learn how BMW sped up its customer communications

“Using FICO Customer Communication Services, we get a
secure, highly flexible, robust solution with a low cost of entry, and
we can leverage the expertise of a valued partner, which allows
our in-house maintenance support to focus on other key internal
priorities and platforms.”

Authoring Tools

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Customer data is more widely available than ever, but leveraging data to drive smarter decisions requires new thinking and a new kind of agility. Cloud-based decision management – the seamless marriage of data-driven insights and codified decision logic with applications that reach your customers where and when they want – is the key to operationalizing analytics to automate and optimize customer engagements. The FICO Analytic Cloud is where this journey begins…

Optimizing customer communications by mastering the new dynamic dimensions of digital marketing

Overview

Improving patient care and consumer health impacts the entire healthcare industry. New database tools allow industry players to analyze data from many sources in novel ways, finally unlocking insights embedded in the reams of information being collected about consumers. The device industry needs to understand where and how these data sets help them define and capture value, and the industry will need to collaborate with new entrants whose extensive consumer knowledge will be vital to success.

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Partnering with a Global Leader in Hearing Solutions

Challenge: Provide corporate marketing a single-view of the customer across their franchise/dealer network to enable tailored marketing communications intended to move prospects along paths to purchase and maintain brand loyalty

Solution: FICO® Marketing Solutions Suite

Results: Using a multi-phased approach, FICO delivered a solution putting the control of prospects into the hands of the corporate marketing department