go4WorldBusiness.com (a part of Wyzen Systems Private Limited) is looking for results-oriented online + offline Assistant Marketing Manager in order to grow business at the location of New Delhi, India.

The selected candidate will be responsible for planning and executing best in class website and email merchandising strategies and drive both online (mostly emails) and offline (trade shows) marketing channels.

The candidate needs to write and schedule content on emails, web pages, blogs, forums, social media, and other pages across the site, compile and analyze traffic and other web metrics, and report on performance to our management teams. He or she will propose, plan and execute new campaigns with minimal oversight, partnering with business and technical teams to achieve project goals. The candidate has to set goals that all functions may be involved in achieving and will liaise with technical and sales teams to execute. He or she will help to drive feature launches and website improvements to completion by coordinating with project managers, developers, the marketing team, designers, and other editors in similar roles across the business. The candidate will also be required to interview our users and create exciting and in-depth case studies about their businesses.

The deserving candidate is required to be detail-oriented, capable of handling multiple projects at once, able to take direction and work well with multiple teams. The ideal candidate will be innovative, internally motivated and will have some experience with managing online and offline marketing channels.

Tracking and analyzing customer needs to be based on customer behaviours including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary.

Planning and executing the yearly marketing calendar. This includes email programs, new product launches, campaigns around global events and festivals.

Create emails, static web pages to support any campaigns working with internal or external designers; measure the effectiveness of email campaigns by measuring click and open rates and by running A/B tests.

Propose new traffic-driving content strategies.

Regularly develop, test and analyze new marketing tactics that increase conversion rates, documenting the results and sharing best practices with the team.

Identify and represent go4WorldBusiness in national and international trade shows visited by our clients; take end to end responsibility for all such once-in-a-while offline marketing opportunities.

Requirements of Skills from the Candidate:

Strong communication skills and a high standard of written English.

Aptitude for an organization, flexibility and producing results in a fast-paced environment.

Strong bias for action and ability to prioritize.

Confidence to run internal and external marketing related projects single-handedly and with minimal supervision.

Demonstrated ability to use hard data and metrics to back up feature and customer segment recommendations with data.