Thursday, 12 May 2011

Hermes, London

We're not always huge fans of what the Hermes store along Bond street do in their windows, although this scheme is enormous fun. With their back to basics, utilitarian scheme, ya' know keeping it real an' all that, we have to admit that it did bring a smile to our faces. Scrubbing brushes, Belfast sinks, pots and pans, clothes dryers and so on couldn't be further from the clientele that this brand probably attracts, however here it is. The humour is wonderfully fun and a breathe of fresh air from this luxury brand.

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Jonathan Baker M.A. (UEL), M.A. (CSM) is Course Director at one of the world’s leading centres of Fashion, lecturing in Fashion Visual Merchandising & Branding and is former Chief World Expert in VM for WorldSkills.org. He produces visual research for global retailers and industry suppliers, is a freelance VM and Retail consultant with clients in China, Russia, USA, Middle East, guest speaker for commercial events, Academic External Examiner and if that’s not enough is based in LONDON. Look out for our first book, Fashion Visual Merchandising published by Bloomsbury Press available in English, Spanish and Portuguese (2nd Edition coming soon in 2019)

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