About Moooving Art

What is Moooving Art and why cows?

Moooving Art is an ever changing public art exhibition of life sized 3D cows. Fibreglass bovines are scattered throughout Shepparton and surrounding towns in public gardens, playgrounds and businesses and are full of colour, spunk and personality. Over 90 cows are in the herd – can you find them all?

In 1999, Shepparton’s CBD marketing committee Shepparton Show Me introduced Moooving Arts predecessor – the Merry Moos, for a Christmas campaign. The Merry Moos were so successful it was decided to expand the concept and Moooving Art was born! Shepparton cows are now known far and wide for their whimsical and ever-changing personalities!

Moooving Art pays homage to the strength of the dairy industry in Greater Shepparton. The region produces a large percentage of Australia’s dairy exports, making the bovine a natural and perfect choice for this exhibition. Moooving Art was initially seen as a unique and innovative way to increase the dairy profile, whilst also increasing public art in the region.

In 2000, Greater Shepparton City Council started crafting three dimensional life sized cows as canvasses for established and emerging artists to paint and decorate for public display for the enjoyment of the local community and visitors alike.

In 2018, Greater Shepparton's Moooving Art attraction was awarded a Certificate of Excellence by Trip Advisor.

The Visitor Centre, located at 33 Nixon Street, Shepparton, is your first stop for information on things to see and do and where to stay while in Greater Shepparton. Providing quality information and brochures on accommodation, attractions, events and activities, the friendly staff and volunteers have the expert knowledge to make your stay in the region a memorable one.