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Press Release: SHUTTERFLY RELAUNCHES THE COMPANY’S ONLINE
STORE

BURLINGAME, Calif. — (September 28, 2005)
— Today from the InfoTrends/CAP Ventures’ Digital Imaging
Conference, Shutterfly announced the relaunch of the company’s online
Store (<http://www.shutterfly.com/store>www.shutterfly.com/store).
Consumers now can browse the company’s expanded selection of premium photo
products and create photo gifts without registering with the Shutterfly service.
Additionally, Shutterfly products are arranged and displayed intuitively, so
that shoppers can quickly find and purchase a thoughtful gift or treasured
keepsake.

“Shutterfly is consistently improving its
service to offer both the highest quality and most intuitive user experience for
its customers,” said Jill Aldort, Senior Consultant, Internet Imaging
Trends for InfoTrends/CAP Ventures. “By adding hundreds of new
photo-related products to the Shutterfly Store and eliminating the need to sign
in before viewing the product selection and designing the product, Shutterfly
invites all shoppers to visualize their personalized product before they buy,
which is a great differentiator.”The new
Store includes Shutterfly’s award-winning design-it-yourself products such
as Photo Books, Greeting Cards, Calendars and PhotoShow DVDs along with new
photo-related products and gift
items that reflect the many ways
photos enrich our lives. New albums, frames and pre-made scrapbooks in a variety
of colors and styles will fulfill every shopper’s desire for the perfect
way to display and share their photos. Just in time
for the holidays, Shutterfly gives visitors options to shop according to
gift-giving occasion, product category or “top sellers” enabling
them to easily locate their favorite items along with product details, suggested
uses and customer testimonials. “At
Shutterfly we put a premium on quality, whether it’s our products or the
customer experience, and we’ve redesigned the Shutterfly Store to reflect
this principle,” said Jeffrey Housenbold, CEO of Shutterfly.
“Through a complete update of our site architecture, a new look and
professional merchandising, we have created an online store that combines the
convenience of one-stop shopping with the highest quality Shutterfly customers
have come to expect.”New Albums, Frames
and MoreEach product offered in the new
Shutterfly Store had been hand selected for its tremendous attention to detail
and suitability for displaying photos and preserving memories. Items
include: Kolo albums, which help
Shutterfly customers transform the way photos are presented, stored and enjoyed.
From brag-books to elegant leather albums, Kolo presents modern yet timeless
designs. Shutterfly will offer more than 30 Kolo albums ranging from $18.00 to
$180.00, as well as Kolo photo storage boxes for
$28.00.Molly West hand-bound photo albums,
which are made by expert book binders and crafted with fine materials such as
silk and suede into heirloom-quality pieces. Shutterfly will offer more than 20
Molly West albums in baby, wedding and all-occasion themes from $42.50 to
$162.50.Award-winning baby
board books from Playhouse Publishing, which let parents insert child’s
photos into each page to create a custom story. Just add pictures and
“wow” even the toughest little story-time critic. Shutterfly will
offer such titles as My Grandma and Me, Peek-A-Boo Farm, and Picture Me One
starting at $10.00.Burnes of
Boston, which has set the standard for classic picture frames. Shutterfly will
offer more than 40 Burnes of Boston designs, from large wall frames to smaller,
more novel styles, ranging in price from $5.99 to
$49.99.For more information,
please visit
<http://www.shutterfly.com/store>www.shutterfly.com/store#
# #About
ShutterflyFounded in 1999, Shutterfly, Inc.
(<http://www.shutterfly.com/>www.shutterfly.com) is the leading
independent e-commerce company specializing in digital photo products and
services for the consumer and professional photography markets. The company
provides customers with simple ways to organize, enhance and archive images;
share pictures with family and friends; order professional-quality prints and
create an assortment of personalized items such as Photo Books, Calendars and
Greeting Cards.Shutterfly, Shutterfly
Collections and Shutterfly.com are trademarks of Shutterfly, Inc.