In other words, sustainable business in the 21st century is one that meets what I’ve advocated for years—the Triple Bottom Line: People, Planet, Profit.

Tying all of these together is a central focus on purpose and vision. What is the purpose of each individual in your organization, including you? What really matters to us? For many, at the top of the list are family and friends, our health and that of those we love, and the need to make a difference in the world. Understanding what matters most is essential in creating a vision that transcends traditional definitions of success.

When a company consciously invests in the overlap between our individual sense of purpose and vision and the organization’s purpose and vision, that investment pays off in attracting and retaining top talent, increasing productivity, and lowering health care and absenteeism costs, just to name a few. (Take a look, for example, at the Blue Zone concept being implemented at Minneapolis staffing agency Salo and next—Google.)

Likewise, looking at how our business purpose and vision can overlap with that of our planet, both in environmental causes and social justice, will not only serve those in our company whose individual purpose is to make a difference in the world. It will also serve the increasing numbers of customers and clients, especially among 50+ women, who consciously choose companies that share their values.

In other words, the Triple Bottom Line means:

Purpose & vision: organizational + individual + planetary = profit

And in turn, that profit feeds back into our ability to focus more on what matters most to us as individuals, as businesses, and as a global community.

Which element of the Triple Bottom Line needs the most attention in your organization?

Karen Sands, MCC, BCC

Leading GeroFuturist and thought leader on the Longevity Economy and Ageless Aging. An advocate for The New Story of Our Age, she is a “visionary with wrinkles” who empowers people to rock their Age. High-impact Certified Master & Mentor Coach for visionary world shakers, conscious entrepreneurs and change makers who are ready to shape the world and their role in it. A Trusted Advisor and expert authority on midlife, Boomers and women 40+ for go-getters who want to stay in sync with the people who keep them in business. #1 Amazon Best Selling Author, Firecracker Speaker and All-Around Game Changer.