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Why Cybersecurity Matters Small manufacturers are a vital part of our nation’s economic and cyber infrastructure. There are over 289,0001 small manufacturers in the U.S. In 2015, the average cost of a data breach for small companies was $38,0002. It has been estimated that more than half of the companies go out of business within six months of a cyber attack3. For most small manufacturers, the security of your information, systems, and networks is not the highest priority given…

Marketing for Manufacturers Redefined & 10 Tips to Implement Now Marketing is no longer about sales brochures, logos and creative. Cutting edge manufacturers are embracing a marketing playbook that is consumed with growth and lead generation vs. creative. This workshop will discuss the changing role marketing plays in a manufacturer's short and long term growth objectives and what you can do to harness the latest tools and tactics. Today, marketing is the key to growth in the manufacturing sector. New…

Building a Strategic Marketing Plan Primed for Growth & Marketing Tools that every Manufacturer Should Leverage Lean manufacturing will take you far, but it is exponentially more valuable when paired with a strategic plan for long-term growth. Manufacturers with formalized, growth-centered strategic plans achieve their goals more efficiently and cost-effectively than those who focus only on the bottom line. This workshop will take MassMEP members through the entire process of building a strategic plan - from evaluating and prioritizing your…

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