Shit Yogis Say The Latest Version Of Popular Meme; Have We Had Enough? (VIDEO)

You know something's hit the mainstream when big companies want a piece of it. In the latest installment of the popular 'shit people say' meme, Canadian yoga-clothing giant Lululemon's latest campaign is a parody of a parody: Shit Yogis Say.

'Namaste,' 'Let's take wheatgrass shots,' and 'I just got eyeshadow for my third eye," are some of the supposed mantras of the yoga-obsessed, and Lululemon pokes a little good-natured fun at its own community in the video ad, which features a young female yogi spouting a flurry of 'common' catchphrases overheard in the studio and beyond.

The recently released video is gaining steam and has YouTube users saying everything from "hilarious" to "completely LAME ripoff."

It's certainly not the only offshoot of a meme that's spread like wildfire in recent months. The whole 'Shit People Say' idea started with "Shit My Dad Says," a Twitter account where Justin Halpern documented his 74-year-old dad's favourite moments. The popularity of Halpern's account landed him a bestselling book and later a (now cancelled) TV show.