Archives

Therapists Say Fellow Clinicians Can Take a Page from Malcom Gladwell's Approach to Marketing

By Lauren Dockett - Even if you’re not one of the millions who’ve cracked his books, read his articles, or listened to his talks, you’re still probably aware of Malcolm Gladwell as someone who’s carved out a distinctive cultural niche. Therapists say fellow clinicians interested in reaching a wide readership can take a page from Gladwell’s practice for understanding the marketplace for ideas.

The Three Things Successful Mental Health Podcasts Have in Common

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

Five Clinicians Give Their Take

By Chris Lyford - Carla has been seeing her therapist for almost six months. She’s been good about paying for sessions in the past, but she recently lost her job, is short on cash, and has missed her last five payments. She still wants to see her therapist weekly, but says she’s unsure when she’ll be able to pay in full. This isn't sustainable for him. Here's how five therapists say they'd respond.

Assessing Our Values in an Age of Therapeutic Quick Fixes

By Jeffrey Kottler - Ultimately, there have been some huge seismic waves that have shaken our profession to its core, many of which present new challenges and a changing landscape that bears little resemblance to what may have once been expected.

The Power of Transparency

What keeps clients coming back? Lynn Grodzki—psychotherapist, business coach, and author—encourages therapists to be proactive in helping clients understand what to expect from the therapy process. This might seem simple, but it requires clear communication at two critical junctures.

Those Who Do It Well Keep This One Principle in Mind

By David Wexler - I’ve spoken at more than a thousand conferences, and over the years, I’ve learned a lot about what works for speakers and what doesn’t, as well as how best to design an engaging professional workshop. Here’s what I’ve found.

Six Steps for Winning Over New Clients

By Robert Taibbi - However we may resist the idea, we’re in the therapy business, and the reality is that our initial contact with clients represents the same challenge faced by salespeople seeking to turn shoppers into satisfied customers. Our job isn’t to make people buy things they don’t need, but to assess people’s needs and show them the match with what they have to offer.

The Crucial Ingredients May Surprise You

By Scott Miller and Mark Hubble - Working harder isn't about filling the week with additional hours on the job. Reaching the top requires hard work of an entirely different order: consistently and consciously pushing to reach objectives just beyond one’s level of proficiency. Because of the human tendency to underplay our shortcomings, measurement and feedback are vital

Reflecting on the Soul of Our Professional Identity

By Barry Duncan - It’s no secret that this is a tough time to be a therapist. In public agencies, we’re underpaid, overworked, and held to unattainable "productivity standards." So why would anybody choose to enter such a field? Recent findings reveal that therapists stay in the profession not because of material rewards, but because they value connecting deeply with clients and helping them to improve.

Four Stories from Therapists, and What They Learned from Their Experience

By Chris Lyford - We've all seen it happen. Maybe some of us are even guilty of it ourselves: Sometimes it's easier to simply ignore people than respond when they reach out. But this disappearing act, or "ghosting" as it's become commonly known, also happens to therapists quite often. Here, four clinicians share their stories.