Sky Mobile to launch as Vodafone MVNO?

Convergence is where it’s at for the big entertainment guys, with Virgin Media and TalkTalk kindly offering to satisfy all four of your telecoms needs, namely TV, landline, mobile phone and broadband. BT looks set to join the "quad" players soon, having struck up a deal with EE.

That’s the story over on Mobile Today, which reports that Sky recently handpicked 200,000 of its customers to participate in a Vodafone-flavoured mobile trial.

Alternatively, instead of a full-on MVNO situation, Sky and Vodafone might simply target their services at each other’s customer bases, perhaps with exclusive deals, though that sounds a little namby-pamby to us.

Speaking last week, Sky CEO Jeremy Darroch suggested the current relationship with Vodafone “could grow into something more meaningful. It depends how successful it is. Obviously we are trying to find something different to offer with them versus other things in the marketplace.”