Clemson’s Logo System — Level Two

<empty> University Logo with Academic Symbol: The logo itself needs to adhere to the guidelines listed under level one configurations. The top of the academic symbol needs to align with the top of the word “Clemson.” (The point on the shield can extend slightly above.) The bottom of the symbol needs to align with the bottom rule. The distance between the logo and the symbol is equal to the width of the ascender on the letter “L.” There is no vertical option for this logo where the academic symbol is stacked on top of or below the logo. The word “Clemson” must be in either Clemson Orange or white (Fort Hill). The rules and “University” should always be the same color, either purple (Regalia) or white (Fort Hill). It can also be reproduced entirely in Clemson Orange. On black-andwhite pages, the logo can be printed solid black. In some circumstances there might be a need for the logo to appear in another color. Those alternatives need to be approved in advance by Creative Services.

University Logo with Tiger Paw: The logo itself needs to adhere to the guidelines listed under level one configurations. The Tiger Paw needs to align with the top and baseline of the word “Clemson” and be tilted to one o’clock. The registration mark, which must always be used with the Paw, should align with the baseline. The word “Clemson,” the Tiger Paw and registration mark must be in either Clemson Orange or white (Fort Hill). The rules and “University” should always be the same color, either purple (Regalia) or white (Fort Hill). It can also be reproduced entirely in Clemson Orange. On black-and-white pages, the logo may be printed solid black, and the Tiger Paw should be outlined in a fine black line. Other alternatives for the Tiger Paw need to be approved in advance by the Trademarks and Licensing Office.