Sunday, 11 April 2010

Love this. It was inevitable at least one sponsor would try to capitalise on the cheating, but nice decision to play the pschotherapist, to NOT deny the complexity of the man and the situation he finds himself in, and to resist summing it all up in a single line or thought. It's an open wound, we don't know how it will heal and Nike don't deny that. Sporting relevance galore, especially in such a mental game as golf.

This blog...

... kind of came about as a result of an article I wrote in Admap about "Sad-vertising". Until I find something else to write about and as long as negative emotions are unfairly discriminated against in advertising, this is a place to enthuse over the deep, the sad, the melancholy and the meaningful.

About Me

I am a Creative Planner aged 31. Originally from Dublin, I've worked for McCann Erickson and DDB in London, and I currently freelance throughout Europe. Prior to advertising, I worked as an academic research psychologist. I'm happiest when playing piano and I'm an eternal optimist beneath a facade of critical cynicism.