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Mobile ad spending up nearly 80% in 2010

10/20/2010

Mobile has broken through to reach the mainstream of digital advertising this year, according to U.S. ad spending estimates by eMarketer. This year, U.S. mobile ad spending will be up 79% to reach $743 million, the firm forecasts. That growth will slow somewhat to still-dramatic double-digit rates as spending hits over $1.1 billion in 2011 and more than $2.5 billion by 2014.

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Global advertisers will increase spending by 5.7% this year, more than twice last year's growth rate of 2.6%, reaching $545.4 billion, according to eMarketer. The increase is being propelled by strong growth in online and mobile ads, as well as spending tied to the World Cup and Winter Olympics.

A combination of increasing online audiences, new technology adoption and content availability is expected to propel online video for the next four years.
The proliferation "has provided marketers with a wealth of opportunities to attach brands to premium video," says eMarketer's Paul Verna. By this time next year, eMarketer expects the online video audience to reach 170 million, with premium content expected to enjoy double-digit growth over the next two years.

Sustained gains in ad spending for online search, banner ads, ad networks and social networks and big growth in video will fuel double-digit increases in U.S. online ad spending through 2014, with the biggest gain a projected 20.2% for this year, according to eMarketer. Adding to the trend will be a continuing shift of local advertisers away from newspapers and yellow pages to online.

Sustained gains in ad spending for online search, banner ads, ad networks and social networks and big growth in video will fuel double-digit increases in online ad spending through 2014, with the biggest gain a projected 20.2% for this year, according to eMarketer. Adding to the trend will be a continuing shift of local advertisers away from newspapers and yellow pages to online.