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Launching a Viral ???

To cut a long story short ( the longer version is available on AlooTechie) is that Perfetti and Digivaasi have launched a game called Shineshah Challenge as a social media activity.

What i find very odd is the use of the term VIRAL while describing the game. I find it a bit difficult to comprehend that digitally active clients such as Perfetti and an agency like Digivaasi would be so careless in the usage of the word.

A viral is something which is created not by the people developing it but through a massive cascading effect owing to the attractiveness of the content that is being shown. In essence it is a stamp a particular item will get if its gets popular enough such as in the case of Evolution of Dance , Star Wars Kid and so forth, or the latest video doing the rounds in connection to United Airlines.

There is nothing wrong ofcourse is promoting a viral either , though personally i believe that pure virals are ones which are promoted through word of mouth and not an advertising push , but in the context it sounds like an Oxymoron unfortunately for both parties involved , in essence its saying :-

We have a viral video which we will promote through a banner campaign – If you had a viral video , there would be no need to promote it.

Update@ 12:15 AM : The link to the story on alootechie is down for some reason as of earlier this evening and current showing as page not found but it did get indexed by google and appears at a few other sites as well.

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3 thoughts on “Launching a Viral ???”

Nice post. Thanks for pointing out the obvious mistake. Agree with you on the point that the word ‘viral’ is being misused these days (and we plead guilty, too!).
Have quoted your article on our blog post about the same topic. Hope you wouldn’t mind.