News in brief

Casa Rex revamps packaging for Lux

Brazilian design agency Casa Rex has revamped the packaging for a new body lotion range for Lux in South Africa.

The company says its design retains elements of the brand’s existing look with a few new elements to differentiate the new range.

"The gold colour way of the brand as well as the hierarchy of the information on pack to highlight the different fragrances, ensure that the range is fully aligned and recognizable,” says Gustavo Piqueira, head of Casa Rex.

“Within this context, it was then possible to add new visual elements, and to create an innovative range with widespread consumer appeal," he adds.

In addition to preserving the main Lux brand elements, Casa Rex has also introduced new graphics that it described as 'swirling fluid and sinuous forms' that combine with 'translucent light effects'.

These have been designed, the agency said, to accentuate the moisture and fragrance properties of the product, and bring a new 'aspirational' dimension for the brand.

This content is copyright protected

However, if you would like to share the information in this article, you may use the headline, summary and link below:

Related products

On-Demand Supplier Webinar

05-Jan-2015 - What is next in color direction? Join the conversation as Theresa Patton presents Color Inspirations 2016, highlighting inspiring new color stories and corresponding palettes developed from the insights of design, fashion and global megatrend experts from Europe & North America....