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The album was available for purchase or free download at NiggyTardust.com. The website allowed users to pay $5 to support the artist and be given the choice of downloading a 192kbit/s MP3 version, 320kbit/s MP3 version or lossless FLAC version.[2] Digital distribution of the album is provided by Musicane. Reznor publicised the album on the Nine Inch Nails website and mailing list, saying that "Saul's not the household name that Radiohead is" and urging fans to support him.[3] This was a reference to Radiohead's In Rainbows, which was released in October on the band's own website with customers choosing how much they want to pay for the album. The free option has since been removed, with a message on the website claiming their intention had always been to remove it after 100,000 free downloads of the album.[4]

Those who download the album directly from the site for free receive all 15 tracks, a jpeg of the album's cover, and the album booklet/lyric sheets in PDF. Additionally, the lyrics for each track are embedded using ID3 tags, allowing for their viewing in supported media players.

It was announced at nin.com that, as of January 2, 2008, two months since its release, 154,449 people had downloaded NiggyTardust. Of that number, 28,322 people chose to pay the asked price of $5 USD ($141,610 USD Total). In comparison, Saul's self-titled album has sold 30,000 copies since its release in 2004.[5]

A physical release of the album was released on July 8, 2008. It contained five bonus tracks.[6]

Along with all fifteen songs, the album comes with a PDF file that contains the lyrics, photos, and thanks just like on a physical album's inner sleeve. After two pages of thanks, there is a near blank page that at the bottom right hand corner reads "Amethyst RockStar (Am I this RockStar?)" This is a reference to Williams's first album Amethyst Rock Star.