Instagram Makes Serious Money Moves With New Payment Feature

This means all iOS users can now watch Facebook and Instagram videos along with Youtube directly on the app without having to leave it. An Instagram spokesperson confirmed TechCrunch that the payments feature for booking appointments like at restaurants or salons is now live for a limited set of partners.

Thankfully, with today's update to the service, you can now view videos from Facebook or Instagram right in a conversation thread itself without worrying that you would be force to leave WhatsApp for the duration of the video.

Currently, a dinner reservation app named Resy is equipped with this new feature, where a user can book a table within the Instagram page of Resy.

The company has a new payments feature where you can register a debit or credit card on your profile, set up a security pin and save the card for future use.

Select users of the social media site have begun to notice the addition of a payment button to the app's existing booking feature. The feature, which is already accessible to some users, will achieve Instagram's transformation into a shopping powerhouse.

After Facebook bought Instagram in 2012, the photo-sharing app been through an evolutionary change since its launch.

Facebook, meanwhile, has been exploring e-commerce for years mainly via its Marketplace, also revamping its Messenger platform to make it a more effective bridge between businesses and users, alongside a raft of additional features announced at its F8 conference. This is also great news for brands as they now get to enable their target audience to buy rather than just show them promotions.

WhatsApp is the world's most popular chat app, with over 1.5billion users each month. It let users transfer money to bank accounts and also pay for goods and services bought offline. So, players like BookMyShow and PayTM that sell movie tickets will be able to sell tickets on Instagram as well.

Writing in a blog post at the time, a spokesman said: 'People come to Instagram to follow their passions - from travel and fashion to food, entertainment and everything in between. The feature is now said to be in beta testing and will soon be rolled out globally.

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