Apple’s upcoming launch of the HomePod smart speaker has its competitors scrambling. Amazon is teasing what appears to be new voice options for Alexa, the voice of its Amazon Echo lineup of smart speakers in a 30-second video.

In the half-minute video, Alexa “loses her voice,” which leads Amazon Chief Executive Jef Bezos to consult with his staff to come up with a solution.

“Alexa lost her voice. How is that even possible?” Bezos asks.

An Amazon employee assures Bezos that there are “replacements” available to restore Alexa’s lost voice. Bezos asks if that will work, the employee offers a somewhat unreassuring nod. The 30-second spot ends with a look of concern on Bezos’ face.

﻿

The teaser ends with a date of “2.4.18,” indicating the new voices will debut sometime during Super Bowl LI, which will take place on the 4th.