Tag: Android

Google has one major advantage over Apple to combat negative app store reviews. That advantage is the ability to respond to negative app reviews, which could ultimately influence the user to change that review and rating. With app ratings and reviews being weighed heavily in both stores’ algorithms, this is an important factor in an app’s success. While Apple doesn’t offer developers and marketers the ability to respond to reviews,…

I often get asked how app store optimization compares to search engine optimization. Let’s get the obvious link out of the way: the term “optimization.” This is the formal definition on Merriam-Webster: “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.” Both ASO and SEO are specialized marketing tactics to drive users to apps or websites. That…

When Winery Passport first launched in July 2013, it was only available on iOS. All of the marketing materials, including hundreds of dollars in printed business cards and counter stands, had the “Download on the App Store” icon and a QR code to scan and take you to the App Store. After I found success with Winery Passport over the next couple months, moving to the Android platform made logical…

The potential to drive large amounts of downloads, at no cost, would be enticing to any app developer. But App Store optimization is a marketing science that takes time and patience. It also requires a knowledge of what you’re doing. There are a number of resources online who attempt to explain how to enhance your ranking in the App Stores. Some of those, however, lead you down the misguided path…

Google released a valuable (and massive) document for app developers in late 2014 titled “Finding Success on Google Play.” The 81-page presentation took me a few weeks to dig through, but I found it valuable for a number of reasons. The first is that Google is basically telling you what it looks for in their search algorithm. The second is it’s a great resource to understand, while not a definite,…

The BakBurner Digital blog features mobile marketing, product and business strategies, with some productivity hacks thrown in. It's written by Scott Stanchak, the former mobile lead for Avis Budget Group. He's also the Founder of BakBurner Digital, LLC, the parent company of the Winery Passport and Brewery Passport apps for iOS and Android.