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Special Events

Wienerschnitzel

Project
Media event support

Background
A Morgan Marketing & PR client since 1995, Wienerschnitzel has consistently tapped the agency to promote and/or facilitate special events which reflect the colorful and energetic brand of the World's Largest Hot Dog Chain. The events serve to establish ties for the company within local communities, and public relations objectives are to garner media exposure and increase consumer brand awareness, supporting store sales.

Event Dynamics & Execution
The Wienerschnitzel Wiener Nationals – This is an annual race between dachshunds in several of the client's key markets to determine a champion canine. The agency handles PR support for 13 races which take place around the country, including media relations with area sports and features reporters, as well as outreach to broadcast morning show programs for feature segments.

The Wienerschnitzel Chili Tug-of-War – Utilized at new restaurant openings and local special events, this tug-of-war between two local groups (e.g. high schools or police departments) is conducted over a pool filled with Wienerschnitzel's proprietary chili. The agency has facilitated local market research in coordinating the competitions, along with media relations outreach that capitalizes on the visual nature of the event to secure coverage.

The Wienerschnitzel World Chili Cheese Fries Eating Championship – Pitting member athletes from the International Federation of Competitive Eating against one another, this event has competitors eating as many pounds of Wienerschnitzel's signature Chili Cheese Fries as they possibly can for five minutes. The agency has conducted extensive media relations support for the event, pursuing both event coverage and profiles on competitors.

Results
Media relations for the Wiener Nationals has resulted in morning show segments, full-page features in daily news outlets and extensive branded event coverage in the markets where the events take place. Continuous dialogue with top-tier national media resulted in a segment secured on the “Tonight Show with Jay Leno.” For the Chili Tug-of-Wars, the agency has consistently secured print coverage with area daily media outlets, and the events continue to launch new restaurants with positive sales results. In support of the Chili Cheese Fries Eating Championships, the agency has secured considerable placements with the Los Angeles Times, Orange County Register, Long Beach Press Telegram and the KTLA Evening News (CW Los Angeles affiliate).