Sylvaine Castellano is an Associate professor of Management at PSB Paris School of Business in France. She received her doctoral degree in Management from the University of Luxemburg. Her research interests include institutional and competitive dynamics; and entrepreneurship.

Karim ERRAJAA PSB is Associate Professor at Paris School of Business and Head of Marketing and Value Creation research department. His research focuses on the behavior and consumer experiences in stores, sensory approach and research methods.

Judith Partouche is Associate Professor and head of the Marketing and Value Creation research department at Paris School of Business. She teaches Marketing and related topics in Bachelor and Master Degree Programs.

PHD in Business Administration graduated from the University of Paris Dauphine. Imen Safraou is now an associate professor at PSB Paris School of Business. Her research interests are the elderly, consumer behavior and communication.