How Jurrie started their logo design journey

Company name

elqui

Overview

Elqui is an agency specialised in coaching, career prospect and outplacement. An organisation with dynamic people who advise their clients with attention, positivity and enthusiasm. We focus on optimalisation of the strength of people in organisations; work/life balance, career, job applications and networking. We’re here to support people and organisations and bring them to a higher level. With conviction, warmth and passion. And with result.

Tell us a bit about who you are and the people you reach

We focus on organisations as well as individuals.
1. Organisations: companies that have to resign people we offer an outplacement program. We also target organisations that want to offer their employee(s) a career development program in order to optimise their talents and skills for the company.
2. People: Individuals can opt for a coaching program with Elqui to learn what their strengths are and how they can enhance this strenghts within the organisation they are working for, or even outside the company.

Requirements

We are looking for a logo. This logo will also be the anchor of letterhead, business card, (future) website and other branding. Design ideas/directions towards this area are appreciated.

Our name, Elqui, comes from a valley in Chili, a place with a high energy level that’s considered to be a feeding floor for development of brio and skills.
Our logo should reflect:
- we are a solid agency, represent strength
- bring positive energy
- warmth, involvement
- focus on result

We would like to use the color orange, possibly in combination with red, anthracite and/or cyclamen. We want to use a solid font and no symbols. Initially we started with the idea of having no icons to the logo (less is more principle) but some of the designs cam in with very strong icons, which followed the less is more principle and added much value to the overall logo, so this is no longer a given.