PAINESVILLE, Ohio--(BUSINESS WIRE)--A new user-friendly web site that enables visitors to easily locate
adhesives and pressure-sensitive tape solutions for virtually any
product application has been launched by Avery Dennison Performance
Tapes, a business unit of Avery Dennison Corporation (NYSE: AVY).

The comprehensive and highly accessible web site, www.tapes.averydennison.com,
allows OEMs, converters, contractors, distributors and end user
customers to advance from the home page to a recommended adhesive or
tape by navigating through just three screens. In-depth product
technical information is available for engineers and designers looking
to specify a product for an application.

“Finding an adhesive solution has never been easier,” says Sid
Srivastava, global business director for Avery Dennison Performance
Tapes, Industrial Segment. “First select your market application, such
as ‘Automotive,’ then a specific application, such as ‘Foam and Fiber
Bonding,’ and then choose from a comprehensive list of products
specifically designed for that application.”

Site visitors can choose from 13 dedicated market applications, ranging
from Aerospace, Mobile and Handhelds to Solar Panels, Building and
Construction, Packaging and Personal Care. An advanced product finder
allows visitors to select specific product attributes and application
parameters to refine their product search.

The site features visually striking graphics and wide-ranging
functionality. Its Quicklinks tab, for example, offers Finder menus for
Automotive OEM Certifications, Distributors, and Sales Representatives,
and a regional Order Tracking System.

The site is equipped with a social media bar for sharing information
with colleagues and a Contact Us button on every page that provides fast
access to application assistance.

“We designed www.tapes.averydennison.com
to meet the needs of our diverse adhesives and pressure-sensitive tapes
customer base,” Srivastava notes. “The site is a central global hub for
detailed product and technical data that applies to applications
spanning across a host of industries. Engineers, technicians and
managers can turn to our site for in-depth product information,
application solutions and advanced product selection capabilities.”

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are
an integral part of products used in every major market and industry.
With operations in more than 50 countries and 30,000 employees
worldwide, Avery Dennison serves customers with insights and innovations
that help make brands more inspiring and the world more intelligent.
Headquartered in Pasadena, California, the company reported sales from
continuing operations of $6 billion in 2011. Learn more at www.averydennison.com.