TV advertising used to work like this: you sat on your sofa while creatives were paid to throw a bucket of shit in your face. Today you're expected to sit on the bucket, fill it with your own shit, and tip it over your head while filming yourself on your mobile. Then you upload the video to the creatives. You do the work; they still get paid.

Hail the rise of "loser-generated content"; commercials assembled from footage shot by members of the public coaxed into participating with the promise of TV glory. The advantages to the advertiser are obvious: it saves cash and makes your advert feel like part of some warm, communal celebration rather than the 30-second helping of underlit YouTube dog piss it is.

This is not a blog.

It's a personal challenge.

I've tried to write a blog since I heard about blogs. I started one about art, one about random thoughts, one with funny links... Nothing lasted more than a couple of weeks. Until I discovered Posterous. I thought it was genius... and then it shut down and I only noticed it when it was too late to recover anything. Now I've fallen in love with Squarespace, and I've decided to try again, hoping neither my discipline nor technology will give up this time.