Hartley's 10 Can Jelly pots: #Team10Cal

Campaign details

Brand: Hartley's 10 Can Jelly pots Agency: Aduro Communications

Campaign Description

Challenged to build on the success of our previous 'Diet Wobbles' Campaign for Hartley's 10 Cal in 2017, we had to prove on-going commercial success and once again increase sales YOY. 2017's campaign saw a spike in sales of 46% during the key January window,so in order to show the continued impact PR can have on sales we established a measurement framework to evaluate against our core objectives for 2018 and demonstrate;sales impact, brand awareness increase and audience targeting.

The Challenge – build on the success of our previous 'Diet Wobbles' campaign for Hartley's 10 Cal in 2017, prove on-going commercial success and once again increase sales YOY while meeting key objectives: