New HBA Global pavilion to showcase latest in fragrance innovation

NEW YORK — The fragrance and scent business is on an upswing, with this worldwide $35 billion dollar industry expected to post increased year-end sales and new product and category launches. To spotlight these innovations, HBA Global has announced that it will launch a Splash! on Fragrance Pavilion at its industry event in New York in June.

The HBA Global event is slated for June 18 to 20, 2013, at the Jacob K. Javits Convention Center in New York.

This curated area on the exhibit floor will feature the latest finished goods in the fragrance market, including perfumes, colognes, aromatherapy products and home scents. Fragrance-related offerings such as candles, scent diffusers, fragrance oils, personal care products and other product offerings using scent in innovative ways will also be considered.

“The new HBA Splash! on Fragrance Pavilion is an exciting opportunity for new brands to gain exposure and reach a wide audience in one central location. Fragrance and fragrance delivery are such integral aspects of our products, and at times may be overlooked. This event puts fragrance in the forefront,” stated Amy Marks-McGee, founder of Trendincite and jury member of Splash! on Fragrance.

“With positive market growth, and a resurgence in innovation, this is an exciting time for fragrance development,” stated Jill Birkett, brand director of Beauty & Wellness for HBA Global. “Our audience will benefit from getting such intimate access to these brands that are emerging on the market. SPLASH! on Fragrance will allow them to meet the fragrance creators and get a closer look at the important package design and unique delivery systems.”

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