Wie Jheaps das erste logo design Abenteuer antrat

Firmenname

Überblick

ExpressLane Data specializes in analyzing and reporting data received by satellite tracking systems. ExpressLane Data provides customers with an arsenal of powerful tools that help reduce operating expenses while actually increasing productivity, and improving customer service.

ExpressLane Data's enhanced reports eliminate any discrepancies and disputes so customers can focus strictly on their business to realize a rapid and ongoing ROI that includes increased revenue, reduced costs, and ability to grow profitably.

These enhanced reports on this critical data, fleet owners see a decrease in operating costs and increased earnings.

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

Fleet, trucking company owners who want to make sense of the data collected by satellite tracking systems.

Anforderungen

We are looking for a to logo represent software company - ExpressLane Data.

We'd like to keep the words ExpressLane together. We like the idea of using a icon or something with the word logo. We'd like this icon to be able to stand alone as a company logo if needed.
We would love to have the logo incorporate a road or vehicle but here are a few things to think about:

1. No Cartoons - we want it to be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We want the logo to give the feeling of trust and ease of use.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.