Using video on landing pages can increase conversion by 80%. - Unbounce

Without a doubt video content is definitely going to continue as a trend in 2017 as brands create more videos, embrace the benefits of interactive visuals within their content, and we’ll see a lot more 15 to 30 second video clips gaining traction on social media too. Let’s look at some statistics and facts for video content for the past year:

"How to" searches on YouTube are up 70% year over year. - Google

Video will account for 69% of all consumer internet traffic by 2017. - Cisco

80% of consumer internet traffic will be devoted to watching video by 2019. - Cisco

It would take someone 5 million years to watch the amount of video that crosses global IP networks in a single month by 2019. - Cisco

Social video generates 1200% more shares than text and images combined. – Brightcove