Washington Post Tests Personalized News Program — If you're tired of seeing the same news as everyone else, The Washington Post is now experimenting with personalized headlines. — That experiment is called Personal Post, and it's available at personal.washingtonpost.com, where you'll see a river of content that you can customize.

Los Angeles Times launches new membership program — Starting March 5, online readers will be asked to buy a digital subscription at an initial rate of 99 cents for four weeks. Readers who do not subscribe will be able to read 15 stories in a 30-day period for free.

Rupert Murdoch's Sun on Sunday sets on his empire — At 80, News Corp's boss still has an instinct for a good story and the will to change a media narrative - but time is not on his side — Murdoch has crossed a certain Rubicon with the frantic launch of the Sunday Sun.

Condé Nast U.K. Launches Wired Consulting — WIRED FOR PROFIT: The U.K. edition of Wired magazine is getting into the consulting business — and the editors are doing the heavy lifting. Condé Nast U.K. said Thursday that Wired Consulting will be a bespoke business consultancy …

Tweeting the Oscars: I'd Like to Thank My Twitter Followers — Turning snarky commentary into network strategy: A social-media guide to Oscar night. — This year's Academy Awards broadcast may not set any TV ratings records. But it's poised for a shot at another title: It could be the biggest night yet for social media.

Matter's vision for long-form journalism — Yesterday morning, a very exciting new journalism project was launched on Kickstarter. It's called Matter, and it's going to be home to long-form investigative narrative journalism about science and technology. “No cheap reviews, no snarky opinion pieces, no top ten lists,” they promise.

Who cares if a politician buys a newspaper? — Philadelphia has gone all hinky at the prospect of an investor group headed by former governor, former mayor, former district attorney, and former head of the Democratic National Committee Ed Rendell purchasing Philadelphia Media Network …

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