Tuesday, February 26, 2013

Superdry T-shirts

Now here's a graphic shirt I wouldn't mind wearing. I love the old school logo and the Japanese characters found in Superdry tshirts. There's just something cool about them. Very "street".

But lest you think the brand is Japanese, it actually is a UK brand with Japanese roots. Superdry started as a tshirt company out of Cheltenham, and was inspired by a trip to Tokyo by co-founders James Holder and Julian Dunkerton in 2003. The label fuses design influences from Japanese graphics and vintage Americana, with the values of British tailoring. While they are known for their shirts and hoodies, I remember I first came across the brand via a story on Kate Moss wearing Superdry jeans or something like that.

In the Philippines, SSI opened a Superdry store at Bonifacio High Street Central late last year. Looks like it's time to pay the store a visit.