George Siedel, Williamson Family Professor of Business Administration and Thurnau Professor of Business Law

About the Initiative

Professor George Siedel developed Successful Negotiation in order to provide a global comprehensive introduction into this lifelong skill. Available to a worldwide audience, this MOOC introduces skills and strategies that form a fundamental basis for negotiations in a variety of contexts for both business and personal transactions. From this design, Seidel has reached over 360,000 lifelong global learners to date, and has simultaneously created new material which has been utilized in on campus courses. Due to its success the course is now offered in a continuously available, on-demand format and has been translated into Spanish and Portuguese. Additionally, the course resulted in the development of the Negotiation Planner, an application that provides step-by-step tools necessary for effective negotiation planning.