Travis Good just wrote a nice MAKE post on my “Liking the Guest” talk from Make Media’s Hardware Innovation Workshop last month. In it I make the point that caring about the people who use your product is a basic interaction design principle, in the same way that white space and alignment are principles for graphic design. In our everyday lives, when we like someone, we cooperate. When you like your users, you travel together with them towards a common goal. John Hench, who helped design Disneyland said, ”Liking the guests is key to everything we do.” I think it’s also a key part of the maker movement. Liking our users helps us create the things that matter, not just usability but also the crafting little details, telling big stories, designing engaging experiences and above all tolerating the errors that are part of being human. Read more about Liking the Guest on the Make Blog.