Knowledge Base Articles

The average person gets bombarded with thousands of marketing
messages every day- we wanted to take the time to help beleaguered
marketing professionals better understand why promotional water bottle
labels can help them maintain the holy grail of marketing- top of mind
awareness.
So, what's important to break through all the noise?
First, you have to provide good service or an excellent product. Without
that, a business has to rely upon one time users which isn't a
sustainable business model for long. Next, you have to get in front of
your target market. With all the technology and noise out there, that's
the hard part. Here are our ideas of why promotional bottled water works
for marketing these days:
#1 Promotional Water Bottle Labels Meet A Specific Need
Water.
Food. Shelter. These are the basic human needs. Without those, you die.
In fact, we can only go a few days without water, so when you hand your
prospects or custome

As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items.
Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products.
The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used.
Rewards for using promotional products
Promotional products are flexible, subs

Some things never fail to invoke the inner traveler in us-bottled
white sand from a beach in the Philippines; a map, perhaps; sunset
photos from a country elsewhere. Promotional items that tap the
adventurer in us are received happily. They allow us the chance to
dream, to wish, to hope that one day soon we will be able to afford that
getaway or have the time to spare.
One particular Australian T-shirt brand has the tagline, "It's summer somewhere," which truly makes sense.
If
you're the owner or manager of a travel agency, a surf or beach shop,
or a resort, who says you can't send out promotional items such as
sunblock, a beach towel, or rubber slippers to clients and associates in
the dead of winter? Who says anyone had to sulk just because they
happened to be in the wrong location? If anything, these getaway-themed
promotional items should be taken as symbolic of something to look
forward to, literally like a ray of sunshine in dark s

A personalized water bottle can make a great marketing tool as
it's an inexpensive yet effective way to disseminate information about
your company. According to a recent study, on average, drinking wares
have a per-impression cost of $0.004 and get you a bit over 1,300
impressions over their useful life.
You can have lower
per-impression costs with other promotional products and you can have
more impressions too. Think personalized bags and shirts. However, not
every occasion calls for a bag or a shirt. As a matter of fact, some
call for a water bottle.
Since not everybody who's determined that
giving away a personalized water bottle or two gets the full effect,
here are four tips to help you market with water bottles more
successfully.
1. A Personalized Water Bottle That Stands Out Works Harder For You
In
the world of personalized products marketing, "He who screams louder
gets the attention" becomes "He who stands o

Promotional products now come in a bigger range than ever.
Businesses know if they want to enhance their exposure and make people
aware of what they represent, as many different kinds of promotional
products as possible are necessary to help in the marketing and
advertising process. The best indication about what your business
represents is the style of your logo and business name and (b) the type
of products you choose to display you logo and business name. It is no
longer enough to stick to pens and hats to advertise your business.
Represent your business in a certain way by choosing certain products to
display your business name and logo.
The logo is a great
representation of your business and shows you have an idea about what
your business is all about. But only settling for pens and hats to
display your logo upon is limiting the exposure your business name and
logo can get. Pens serve a purpose as promotional products but they are
throwa