360 Incentives Smothers Incentive Programs With $7.65M And Happiness

360 Incentives founder Jason Atkins is changing the world one incentive program at a time. Today, this “small-town startup” from Whitby, Ontario received $7.65 million in growth incentives of its own.

360 Incentives provides a software-as-a-service platform that large businesses can use to create, measure, and manage marketing and sales initiatives such as promotions, sales “spiffs”, rebates, and loyalty rewards. From the dashboard, users are able to automate certain activities, stay on top of their programs, and react to events in real time.