As far as live horse racing track competitions go, the Kentucky Derby is the crown jewel of live horse races. Since the official race is almost here, we want to share some Kentucky Derby facts so that you can impress your friends over a refreshing...

It’s all so cloak and dagger, still. While representatives of Richmond’s private clubs were extremely polite when asked about their organizations’ elaborate dining programs, they still wanted to keep an air of secrecy — a novelty in today’s share-all age.
It’s been said Richmond’s clubs began...

A new ranking proclaims one suburban city the top place to live in the United States.
The 86,000 residents of the city of Carmel, Indiana have a reason to celebrate today. Their suburban community just north of Indianapolis was just named the best place to live...

Two ultra-hip hoteliers have brought a first-of-its-kind haven for corporate creatives to the city's financial district.
Don’t even think about calling the Ned a business hotel.
Yes, behind its grand 1920s Midland Bank facade it’s the size of a convention center property, with 320,000 total square feet of space....

If you’re still working on ideas for marketing your club and promoting specific events or services for Mother’s Day, this list of seven marketing ideas for Mother’s Day can help you put the finishing touches on your plan.
In the U.S., Mother’s Day falls on the second...

Sea Pines Country Club is sinking more than $2.7 million into updates and an expansion of its clubhouse to appeal more to an incoming generation of members, club officials said Thursday.
“If you are not changing, you are going to die in this industry,” said Robbie...

Yellowstone Club, a private ski resort and residential community near Big Sky, Montana, was a pioneer in the members-only space. The first private club with its own mountain, its uber-rich members include Bill and Melinda Gates, Google's Eric Schmidt, Justin Timberlake and Jessica Biel, former...

[vc_row][vc_column][vc_column_text]To stand out to your Members in a crowded advertising marketplace this Easter, cross-promotions have the potential for a big payoff both for increased usage by your Club, and member satisfaction by your Membership. Cross-promotions can gain an inexpensive and credible introduction to your Members...

Let’s face it: there aren’t a lot of songs about golf. Lucky for us, there is music that can be retro-fitted for Master's week purposes. (Don’t forget to replay the Masters theme music ad nauseam.)
A few suggestions:
Georgia On My Mind - Ray Charles
A Sunday Kind of Love - Etta...

Want to realize membership strategies to market your private club more effectively? Here are a few tips for creating a successful membership marketing plan
Why would I need a membership marketing plan?
Whether you run a small, single club, a medium sized one, or a large management...