In 2015 Freddie Garland, Keith Abel, and Ted Bell – old friends from our days working with Abel & Cole – approached us with an idea: fresh flowers, delivered to your door every week, for £20 a pop. Such a brilliantly simple idea, we thought; and so we jumped on it. We took an equity stake in the business, we created a brand, packaging, and an ecommerce website, and we’ve been happy partners ever since.