Identity Patrick Stoop Photography

Fashion photographer Patrick Stoop hides behind his camera and shoots beautifull pictures that belong in the high-end fashion scene. All perfectly styled, carefully lit, and edited in detail. However, his discrete character and soft voice hides him.

The idea behind the new identity was to create a dynamic system that gives Patrick a voice. By using his initials, PS, which is used for writing added after the main body of writing, and using that as a logo, a system is born in which each time the logo can contain a different ‘carefully composed addition’. This way, everywhere the logo is placed, it will be personalised and fits the content. For a compliments card he can add ‘PS lets get coffee sometime’ or on an a call sheet he sends to a model he can add ‘PS can I shoot you’.