La Pecora Bianca

Identity and signage for La Pecora Bianca (The White Sheep), a health focused Italian farm-to-table restaurant in New York's flatiron district. The word mark is set in Futura Passata—a softened version of Futura with varying widths—and accompanied by a handwritten script tagline "Caffé e Cucina". The Sheep motif was very important to the client and went through various iterations. The illustrative curls in the final sheep drawing were then applied to the hand painted tile we designed for the interior.

The Italian farmhouse inspired space is an all day coffee bar that serves breakfast, lunch, cocktails, and dinner. Interior unlacquered brass signage signals these meal shifts with clock hands incorporated in the type to indicate the times for colazione (breakfast), spuntino (snack), aperitivo (aperitif), etc.