The lingerie leader's collection especially for women 15 to 24 years old sells underwear, sleepwear, college and athletic team-themed lounge clothes, beauty products and accessories.

Soft Opening: Friday, July 12

Grand Opening: 10 a.m. Saturday, July 13

Address: 3030 Plaza Bonita Road, National City

Typically carried in Victoria's Secret stores, the line was launched in 2002 to introduce teens and college students to the company's brand and eventually drive them to its more mature lines.

Plaza Bonita is home to the company's top-selling Victoria's Secret store nationwide right now, said Anne Fovargue, the manager charged with opening the new Pink store two doors down.

The Pink store will absorb that location's Pink-brand merchandise, allowing the Victoria's Secret store to carry a wider selection of its core lingerie and beauty lines.

"They were up for a remodel, and because Pink, the lifestyle and the brand is growing so much that it's been hard for the company to grow that brand while still focusing on its bra and lingerie mission," Fovargue explained.

The freestanding store will carry Padres and Chargers apparel, and in January will add a San Diego State University line.

This Pink location will be one of the company's larger ones, Fovargue said, with a 3,200 square-foot sales floor. She has a team of six managers and is hiring 15 associates, with plans to hire more as the store gains traction.

The Plaza Bonita store is having its soft opening July 12 (Friday), with a grand opening scheduled for July 13 (Saturday) at 10 a.m.

The new stand-alone store will be the company's 12th in San Diego County.

Victoria's Secret is owned by Limited Brands, which also owns Bath and Body Works and Henri Bendel.