tag:blogger.com,1999:blog-2585163331194032530.post2175876523730430867..comments2017-12-10T13:35:23.435-05:00Comments on We Love Soaps: PROSPECT PARK: The Online Network's Pitch to Investors & the Profitability of ONE LIFE TO LIVE, ALL MY CHILDRENKevhttp://www.blogger.com/profile/13659344675956886092noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-2585163331194032530.post-48124074899750969022011-11-04T16:29:11.187-04:002011-11-04T16:29:11.187-04:00JMVK, I think that in the end, what TOLN is sellin...JMVK, I think that in the end, what TOLN is selling is our passion and loyalty as fans--and that&#39;s something we can all count on!Kevin Mulcahy Jr.https://www.blogger.com/profile/13659344675956886092noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-52514846364997870192011-11-04T13:00:35.438-04:002011-11-04T13:00:35.438-04:00I would invest. People underestimate the absolute ...I would invest. People underestimate the absolute commitment and devotion viewers have to these soap operas.JMVKnoreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-77036821307993723932011-11-04T12:25:32.111-04:002011-11-04T12:25:32.111-04:00An average ep of AMC is actually only 36 minutes w...An average ep of AMC is actually only 36 minutes which is part of the reason watching online is appealing. It takes half the time with only 2 15-30 second ads on Hulu. ABC Player is great if you can endure the relentless self promotion. If I had to watch that damn Charlie&#39;s Angel reboot promo one my time I may have cracked. They need to find a way to track and target the audience for media buyers through registration, feedback or whatever, but it may be a trick to ask folks to sit through an hour length with commercials unless there is a way to stop and restart where you left off. And it better work with iPad or TOLN is hosed. If there is anything to the Bravo rumor, that&#39;s got to help, especially if they can garner some regular sponsors. You have to wonder with the shakeups at Netflix, Dish rolling out Blockbuster Pass and rumored to be after Hulu, what&#39;s Prospect Park offering to investors that is so different? Hopefully they some great answers to those questions. Maybe they should call Hoover and persuade them to sign on as an inaugural sponsor.Shadowhttps://www.blogger.com/profile/09558866953482121372noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-26398065172226806752011-11-03T18:01:24.829-04:002011-11-03T18:01:24.829-04:00Ron, have you ever heard the old line about advert...Ron, have you ever heard the old line about advertisers &quot;know that they&#39;re wasting half of their advertising budget, but they just don&#39;t know which half?&quot; Along the lines of what you are saying, I imagine with all the additional, precise ways to target a certain demo, and the greater confidence that the ad wasn&#39;t skipped/ignored, smart advertisers would definitely place a premium on TOLN ad spots!Kevin Mulcahy Jr.https://www.blogger.com/profile/13659344675956886092noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-50989211770054372992011-11-03T17:32:02.877-04:002011-11-03T17:32:02.877-04:00An important factor that should also be considered...An important factor that should also be considered, and should make this more attractive to investors, is the fact that shows seen online require viewers to watch the advertisements. At least it’s been my experience that there’s no fast-forwarding through commercials; something most of us do with everything we DVR from television.<br /><br />With a sign-in system and customers setting up user accounts it also provides valuable demographic experience much more precise that the traditional TV ratings system has ever been able to provide. Another reason this venture would be a such a good investment.Ron Klopfansteinhttps://www.blogger.com/profile/17190386319221971635noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-47246760276116369682011-11-03T15:31:22.522-04:002011-11-03T15:31:22.522-04:00Hard to say we won&#39;t be getting anything in Ja...Hard to say we won&#39;t be getting anything in Jan until we know how much financing money they do have and how much more they need.Destinihttps://www.blogger.com/profile/09025403300327350977noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-12653476346790183012011-11-03T15:26:59.247-04:002011-11-03T15:26:59.247-04:00I think PP is being too ambitious. I would invest...I think PP is being too ambitious. I would invest in their idea, if they decided to reduce the number of episodes for both shows. It would be better for Prospect Park to start small, and then increase the number of episodes after proving that their idea is profitable, instead of over extending themselves, and having the whole thing collapse.MelliePhhttps://www.blogger.com/profile/00273952035595440060noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-41951752842813912002011-11-03T14:39:28.800-04:002011-11-03T14:39:28.800-04:00OK, this explains why we&#39;ve seen little concre...OK, this explains why we&#39;ve seen little concrete action from Prospect Park: It does not have its financing complete. Sadly, I don&#39;t think PP will launch TOLN in January. <br /><br />Kevin,<br /><br />Hulu keeps ads to a minimum maybe just 4 to an hour.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-85371020677936096772011-11-03T14:37:42.249-04:002011-11-03T14:37:42.249-04:00There are 4-6 commericals usually on HuluThere are 4-6 commericals usually on HuluConfessions and Critiques from a TV fanatic.https://www.blogger.com/profile/01877002470110729422noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-70503656126766367592011-11-03T13:46:29.396-04:002011-11-03T13:46:29.396-04:00I&#39;m not a big Hulu guy... how many ads do the...I&#39;m not a big Hulu guy... how many ads do they generally show in the course of an hour-long show?Kevin Mulcahy Jr.https://www.blogger.com/profile/13659344675956886092noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-27286897959114117632011-11-03T13:26:48.276-04:002011-11-03T13:26:48.276-04:00It sounds like a good investment to me but if you ...It sounds like a good investment to me but if you think that they are going to put 16 commercials during a webcast of the series for these shows, forget it. Hulu gives viewers about two commercials for each break for each half hour program. I would much rather watch the shows on demand.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-13868297094331159642011-11-03T13:24:39.152-04:002011-11-03T13:24:39.152-04:00All valid points, to be sure, J. Bernard. I&#39;m...All valid points, to be sure, J. Bernard. I&#39;m especially interested in your QUARTERLIFE comparison. At the end of the day, what do you think of TOLN as an investment opportunity?Kevin Mulcahy Jr.https://www.blogger.com/profile/13659344675956886092noreply@blogger.comtag:blogger.com,1999:blog-2585163331194032530.post-17176283024434528852011-11-03T13:14:42.065-04:002011-11-03T13:14:42.065-04:00&quot;However, it&#39;s hard to escape the fact th...&quot;However, it&#39;s hard to escape the fact that the whole premise of transferring an audience from one medium to another is almost entirely untested. &quot;<br /><br />Except, of course, when soaps and other tv shows moved from radio to television.<br /><br />Also, this move is not radical. ABC currently RE-broadcasts its soaps via streaming both online and via mobile apps. So the only difference is that NEWLY produced episodes will air via streaming.<br /><br />Finally, transferring aduiences form one medium to another in recent times has been tested several times, including the web series Quarter Life, which went to NBC...with disastrous results.J. Bernard Jonesnoreply@blogger.com