Adsense clicks worth £0.01

The last couple of Adsense clicks I've had have been worth 1p (about 1.5 cents). I didn't realise it was possible for clicks to be that small in value! Can anyone shed any light? (These are actual clicks and not just impressions).

Off to bed now so won't be able to check back in on this thread for another eight hours, but all answers gratefully received.

You're doin better than I am. Of course I've only been hubbin' 6 weeks but so far 'zippo', nada' nothing. My score is around 90 all the time, I'm just not getting any clicks. I still enjoy emptying my head onto hubpages though. It's great.

with adsense there's also the smart price thing, that means if people clicking your ads just click back or close their browsers as soon as they land on the advertiser's page, the price they pay is discounted. Also, if the ads you get are not in topic to what you write, that could also be causing it.

Adsense works as an auction for ads, if there are only one or two ads competing for a spot in your pages, they will get a very cheap price, so you get very little money for it.

To elaborate on what most of the other hubbers have said, if you have a click and it is worth around $0.015, other than irregularities caused by the timing (right after Christmas for example) it could be caused by the relative value of the add that was clicked.

To illustrate, generally, the more specific the phrase or add the higher the payout. This is not always true, but often. In addition, the more lucrative the traffic is for the advertisers the higher the cost to them and thus the higher the commission for us. This is why you always see "Miami DUI Attorneys" or something like that as the highest paid keywords (I saw one that was around $41 lately) as they are very specific both in geography and topic AND very lucrative for the advertiser. The attorney paying for those keywords can be pretty sure that the traffic they get is really looking for their services and is therefore worth a lot of money. At the other end of the spectrum, if you had "book reviews" or something like that as your keyword, well that is a very broad topic and hard to monetize for an advertiser, so the payout would be very low.

You may want to look at it from my point of view. I have a one hundred dollar per day limit on my Adwords account. I bid in several sections targeting a variety of keywords.

Adwords allows you to target search and the content network. I target both.

The content network is either for beginners or the big players. That being said, Adwords will allow a three cent bid on a keyword. I personally use 3c all the time because that will ensure I am position 3 to 5 if not higher (depending on the keyword). The most clicks on Adwords comes above the 3rd position, that is 3 to 7, believe it or not.

That's why your getting a 3c click or 1.5c. Another Adwords trick is bidding on the eCPM network. I can bid 3c on 1,000 impressions, those impressions are on the content network, by the way.

When I bid 3c on a impression click that can return me a 20c click, I really don't mind how many clicks I get. I only need 1 conversion in 7 to break even.

I have one keyword that I pay 3 cents for on the content network that makes a $17.00 sale. If you do the math, you can see I can afford quite a few clicks before I need a sale. Hence the 100 dollar a day budget.

Its not about smart pricing, the time of the year, your site or anything else like that. It's all about what we Adwords bidders will pay.

Lets take dui attorney's. If I bid $15.00 a click and my keyword is rare such as drink driving attorney rather then driving under the influence attorney, then my bid will be a lot less then $15.00 and closer to 3 cents (Adwords themselves change the click price to the minumum required). Especially if I throw a mispelt keyword in there like atorney, or dink driving, or drunk diving.

If you want to make money from adsense you need an Adwords account. You target your keyword, make an Adwords campaign and see how much it will cost for you to get search placement. That's the true test of a keyword. And, by the way, Adwords accounts are free until you start bidding.

Many thanks to everyone who's replied - I'm a bit more enlightened now! They were definitely clicks and not impressions, although I have had a few pence in impressions over the months as well.

So, to summarise:

The amount you get for your clicks isn't just determined by their theoretical CPC value according to Google's keyword tool, but also by people's behaviour once they click (do they stay or click right back out again?), and the price a company/organisation pays for the Adwords relevant to the content on your hub. The price a company is willing to pay can go down at certain times of the year (it must do, otherwise why would the price of my clicks have nosedived in such a spectacular way just around Christmas? Unless I've done something to offend Google LOL).

no, all information in this thread about smart pricing is incorrect or incomplete.

poor performing ad channels get the lowest bid ads, your .01 clicks could be from the ad channels on the very bottom of your page that never ever get clicked so are not considered good real estate to advertisers

it is possible that advertisers in your niches have disabled campaigns for the holidays, but that has never happened to me and I have never heard of this trend before and just doesnt make any sense to me either.

Go check out an adsense forum or open an adwords account to see how it works from the advertiser end.

I read the Ryanair article - sounds a bit like the situation I'm in with my CV writing site. I put Adsense ads on there but ended up taking them down because I kept getting ads for other CV writing sites, which was the last thing I wanted!

What determines how much you get per click in Adsense? Is it the topic, or some weird witchy-brew no-one really understands?I ask because 2 things have confused me, looking just now at my account, for the first time in...

I have a topic that I researched in Google keyword tool.There were thre columns- Competition,Global Search and Local Search. WhatI realize from reading other hubbers is that traffic and clicks depend on 'evergreen'...

I had about 20 clicks that are worth $3.64. This seems very low for that many. Is it possible that google does not credit all clicks right away, cause last month something strange happened. At the end of the month I had...

Please forgive my ignorance, folks, but I'm really not sure that I understand how Adsense works. I can see that clicks on Ads give you cash, but why is there also a running total for "impressions"?Firstly,...

I got into an interesting discussion on another thread, and thought it would make a good thread itself. The question of the day is how do you feel about other hubbers clicking on an ad in your hubs?Personally I really...