Why Work with iModerate

Our difference lies in our people. It might sound cliché – but wait until you meet them. They’re relentlessly curious and impeccably detail-oriented. They’re thoughtful explorers, creative thinkers, and skilled researchers. They leverage the latest in technology, consumer research, and cognitive psychology to get you the answers that you need, and the uncommon knowledge that you might not have known to ask for. After 13 years and hundreds of thousands of consumer engagements, they’re skilled at their craft and eager to help your brand grow.

(iM)pact Communities

With our advanced asynchronous technology, it’s easy to gain insight into consumers anywhere in the world, teasing out meaningful findings to help you answer critical business questions and move your brand forward.

(iM)pact Interviews

Our team can execute virtual video interviews, capturing the same immediacy and visual cues as traditional in-person research. This “first-person” insight delivers the meaningful observations you need to impact your brand.

(iM)merge Analytics

Whether you already have commentary from the masses, or you want to tap a large group for their opinions on a certain topic, (iM)merge enables you to transform volumes of information into intelligence. Explore, validate, question, and brainstorm with thousands of your consumers.

(iM)mediate Results

Ideally suited for testing concepts, advertising, messaging, packaging and more, (iM)mediate provides a way to uncover accurate and actionable insight more quickly and cost-effectively than traditional research designs.

Quant + Qual

Quantitative research provides the what. Qualitative provides the why. Combining the two gives you a complete view of your consumer. That’s why iModerate offers Quant + Qual, a hybrid research method that uses a quantitative survey to expose the data along with one of our qualitative approaches to decode the true meaning behind it.

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.