Better with a Kiss

Medibank

PROJECT: better with a kiss

Challenge

SOLUTION

To celebrate Medibank’s second year of sponsorship for Mardi Gras and 2017’s theme of ‘Creating Equality’, we developed the #BetterWithaKiss campaign.

We kicked off with a proud declaration of equality through our Better with a Kiss hero video, followed by our campaign’s creative cornerstone - the Medibank float. This glittering, beacon of love and pride paraded in the Mardi Gras march, complete with a Kiss Cam mounted on the front.

With activations spanning one-on-one photobooths at Fair Day, Snapchat filters for all to use, and our float, #BetterwithaKiss gained huge momentum in the media. To create maximum impact and reach, and guarantee strong coverage, we bolstered earned media with paid partnerships.