A Stealth Tactic to Cut Fat, Sugar and Salt

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With obesity and related diseases on the rise, some processed-food makers have promoted clearly labeled low-fat or low-calorie foods. But a new stealth strategy has done a better job at promoting healthier eating. Between March 2013 and 2014, a Danish retail chain quietly reduced the fat, sugar or salt content or increased the content of whole grains in its own-brand mayonnaise, fruit yogurt, pumpkin-seed rye bread, toasting buns, yogurt bread, carrot buns, whole-grain rolls, and chocolate muesli—without telling the consumer. After the changes were made, customers bought up to 8 percent fewer calories overall, two Danish researchers reported in theInternational Journal of Behavioral Nutrition and Physical Activity.

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