HP has announced the industry's first digital camera to feature an in-camera photo touch-up tool, the HP Photosmart R837 digital camera.

Rather than offer yet more megapixels, the company has focused its efforts on improving and offering software applications within the camera to help photographers.

"We are not interested in digital SLR cameras, but rather than the imaging pipeline to make consumer photography easy", said Michael Diehl, vice president of Digital Photography and Entertainment Imaging and Printing Group for EMEA.

The touch-up tool will allow you to remove blemishes from the subject's face, as well as featuring a feature called Pet-eye fix that promised to adjust glowing pet eyes that often appear when photographing pets.

The camera will also feature the ability to tag photos for easy sharing with an in-camera image organisation feature as well as the company's Snapfish online photo sharing album.

Stuart has been a tech journalist since 1998 and written for a number of publications around the world. Regularly turning up on television, radio and in newspapers, Stuart has played with virtually every gadget available.