So how did Jay manage to release a platinum album without selling a single record? According to Billboard, "one equivalent album unit, as recognized by the RIAA, is equal to: one album sale, 10 tracks sold from an album, or 1,500 on-demand audio and/or video streams from an album." The Recording Industry Association of America (RIAA) says 4:44's platinum sales were reached purely by downloads and don't actually include TIDAL streaming figures. The entire album is expected to be released on most streaming platforms later this week.