4.
#PracticalResearch @dafark8
Section 1
Planning & Preparation
Once I have a well-deﬁned question,
it’s simple to identify which information
resources will best answer it, and then
collect, merge, and analyze them to
answer the question.
- Matt Wakeman
“

13.
#PracticalResearch @dafark8
Notes Worksheet
• Key for multiple research
teams
• Aids in synthesis and analysis
• Eases on boarding of support/
additional team members

14.
#PracticalResearch @dafark8
Asking Good Questions
The hardest part of the job
The hard part is translating our
big research questions into good
interview questions.
- Colin MacArthur
“

15.
#PracticalResearch @dafark8
A good question seeks to explore the
unknown in a targeted and guided way,
while putting the participant at ease to
open up and provide feedback you might
not have expected or anticipated.
Good Questions, Defined

18.
#PracticalResearch @dafark8
Recruitment
Finding the Right People
Without (recruiting) and the users
it brings, all other parts of
designing a product or service fall
back on the team’s assumptions.
- Jeremy Canﬁeld
“

21.
#PracticalResearch @dafark8
Logistics
Managing Your Day
“If you approach the problem
incorrectly or without mindful
thought, then your entire solution
may be false - or at best ineffective.
- Ron Strawbridge

35.
#PracticalResearch @dafark8
Find Your Story
• Who is your audience?
• What do you want to achieve?
• What should you use to
communicate that goal?
https://www.ﬂickr.com/photos/rosenfeldmedia/25672123376/in/album-
72157665621011091/