Per SB Nation’s Ohio State website, “After an evidently successful pilot program selling beer on only the suite level of Ohio Stadium, Ohio State stadium operations and athletics announced Wednesday that beer would be available stadium wide at fall football games during the 2016 season.”

Here’s the neat trick.

Per Ohio State release: Beer sales stadium-wide in 2016, money will fund two full-time positions in the OSU police department.

$30k x 2 people/employee = a whole hell of a lot of caysh laying around for $6 beers x 20,000 people ordering 2 beers = $240,000 in sales on one home game and that is on the low end considering the size of the stadium and the boredom of those in the Midwest.

Yes, and that is only one game’s sales. Multiply that by 6 home games, and you can double, even triple your cost per employee (which is low when you figure in benefits, FICA, etc.) and still come out smelling like a rose fiscally and looking like a responsible athletic department all at the same time.

I guess they couldn’t say they were selling beer for the little children, so they say they are selling beer to provide police protection for the fans. Certainly not selling it for for the money hungry athletic department.

Quote Of The Day

“I’m thrilled for this day to get here, and I’m excited to find out how a lot of these new guys learn. These practices are not easy, and the idea is to create adversity for your team and find out who your leaders are.” — Kirby Smart, Chattanooga Times Free Press, 8/1/17