Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!

2 Responses

Do some keyword research for what people are searching for - if your software is titled "free notepad" but people are really searching for "notepad alternative," then you're missing out on a lot of great traffic there.

Do some test searches on the site. Does their internal search pull up results from all sections of content on your page? Maybe it's just the title, or some of content but not all? That will give you an idea of where to edit your content. Do searches for highly competitive niches too, such as security software or adblocker, and see what those big companies are doing on the same sites (if anything). If ranking is totally based on reviews, then you better start getting people to leave reviews for you.

In regards to getting offsite traffic, those sites typically have great domain authority, so you can take advantage of that by doing link building to your listing pages rather than your own domain. A few decent links will go a long way because of the high DA, and this also allows you to own multiple SERP entries if you link build to all of those listings that you have. e.g. Your download.com page could be ranking 1st and your Softonic listing could be ranking 4th for the same keyword search in Google, meaning you're owning more of the traffic for that keyword. It also means you'll appear to be the best result when you show up so frequently - people often assume that multiple results like that makes your the market leader and best choice to start with.

Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!
Learn more.