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A day after the plaintiffs' lawyers in an antitrust lawsuit against the NCAA and two co-defendants filed an amended complaint regarding the use of athletes' names, images and likenesses, the association's general counsel responded by acknowledging the threat the case presents to the collegiate model of amateurism.

"College sports today are valued by the student-athletes who compete and all of us who support them," Donald Remy, the NCAA's vice president for legal affairs, said in a statement. "However, the plaintiffs' lawyers in the likeness case now want to make this about ...