Social Kinnect will be handling all their digital assets, including their website, emailers and social media handles – Facebook, Instagram and YouTube.

Jealous 21, as a brand, has always aimed to stand for more than great clothes. Its unapologetic and bold style strives to be the perfect match for its young clientele – women – who stand up for what they believe in and are always independent and confident. Social Kinnect’s bold and creative approach to the brand is what landed them the account.

Jealous 21 was launched in the Indian market with its signature 3 hip sizes for every waist size, crafted for the Indian woman’s body type. While Jealous 21 still enjoys its leadership position in the denim category, it has expanded its offering to a denim lifestyle space, and now the need to touch base with the right audience will be the key goal. Social Kinnect, with its vast experience, will play an integral role in realizing this goal and in establishing Jealous 21’s position as a leader in women’s fashion in the country, keeping denim at its core. Unlike most other digital campaigns for fashion brands, the strategy here is unique because the objective is to drive customers to the on-ground stores.

Powered by the vision of being India's fashion leader, FLF is working to build a portfolio of India’s most loved brands. In little more than a decade, Indus League has launched 13 power brands and is one of the fastest growing apparel companies in the country.

Rohan Mehta, CEO - Social Kinnect while commenting on the win said, “Jealous 21 is an exciting brand to work on and this makes our position and understanding of the fashion, lifestyle and particularly the Future Lifestyle Retail space, stronger. Approximately $ 30bn of the Indian fashion market will be influenced by digital in the near future; hence this is a great time for the brand to capitalize on this opportunity and build a strong connect with its audience. We have some great campaigns lined up to help them achieve this in the near future, with a lot of digital innovation and videos in the pipeline.”