OPPORTUNITY

Ob Hospitalist Group, the nation's leading provider of OB/GYN Hospitalist Services, needed to update their web presence. So they asked us to "blow up" their website, creating a comprehensive, content-rich platform that exudes thought leadership.

Ob Hospitalist needed a website that not only reflected leadership, but promoted it to three different target audiences: hospital administrative staffs, OB/GYN offices and patient friends and family members. The platform needed to be engaging, easy to use and a go-to source for industry content.

IDEA

First and foremost, the site had to be based around content. OBHG needed to be a powerhouse of industry facts and information. And we needed to position them as the go-to source for blogs, whitepapers, industry reports, events, information and, of course, a vibrant social media hub.

We also wanted to ensure that the site was easily navigable and accessible by the three tiers of users—hospital staff, OB/GYN offices and patients—and was simple to view via mobile devices.

So we started from scratch and built a custom content-oriented platform. Our process included planning, content, design, technical development, testing, launching and deep tissue massaging. From SEO research and implementation to ongoing maintenance and hosting, we created a site that's primed to host and share valuable information.

OUTCOME

The end result—a site that's accessible and easy to navigate and positions Ob Hospitalist Group as the definitive source of information in their field.