CNX Jeans

Introduction

CNX Jeans, a name with massive amounts of reputation in the fashion industry, is a clothing company with an established manufacturing facility. The brand had set out to deliver products that caters to their target audience, earning their satisfaction in the long run.

Facebook Fan Page: cnxjeans

Challenges

CNX Jeans was devoid of any presence over social networking platforms like Facebook, Twitter, etc. This, in turn, did not help their cause as they did not have a dedicated website to their name.

CNX Jeans wanted to come up with a sale event for their products, but couldn’t go about promoting the event without the help of social media.
With the lack of digital presence, the brand also had an absence of digital assets like Hashtags, social media campaigns, etc.

Strategy

We came up with digital assets like creatives and hashtags and created an event on Facebook for CNX Jeans’s #IndigoInspired sale event.

Through Facebook, over 1500 people were aware of the brand’s upcoming event.

On the day of the event, over 500 people had turned up for the event, turning the sale event into a grand occasion.

We created accounts on social networking platforms like Twitter and Instagram for CNX Jeans to make them socially relevant.

The social media pages for the brand received engagement with the customers, thanks to the digital assets, spreading across to new audiences digitally.