Blog Post:
Over the years, Adobe has executed against a strategy of finding cutting-edge technologies, and small but great teams of people, to extend the capabilities of our Adobe Marketing Cloud offering. We recently acquired some tremendous talent and a tag management technology platform called Satellite from Search Discovery, and we are excited about incorporating this intelligent tag management solution into Adobe Marketing Cloud. As with any acquisition (large or small), there are a number of steps involved in the process. We will be rolling out more information about what the addition of Satellite means to our customers in the coming months, so stay tuned!
Author:John Mellor
Date Created:July 31, 2013
Headline:New Tag Management Technology Coming to the Adobe Marketing Cloud
Social Counts:
Keywords: #Adobe #Adobe Marketing Cloud #analytics #Container Tags #Satellite #Tag Management #Web Analytics
Publisher:Adobe

New Tag Management Technology Coming to the Adobe Marketing Cloud

Over the years, Adobe has executed against a strategy of finding cutting-edge technologies, and small but great teams of people, to extend the capabilities of our Adobe Marketing Cloud offering. We recently acquired some tremendous talent and a tag management technology platform called Satellite from Search Discovery, and we are excited about incorporating this intelligent tag management solution into Adobe Marketing Cloud. As with any acquisition (large or small), there are a number of steps involved in the process. We will be rolling out more information about what the addition of Satellite means to our customers in the coming months, so stay tuned!

John Mellor

As vice president of strategy and business development for the Digital Marketing Business at Adobe Systems, John Mellor works closely with strategic partners to extend the value and reach of Adobe Marketing Cloud – the world’s leading digital business optimization platform. Mellor’s responsibilities include driving the Adobe Genesis partner program to integrate the solutions of more than 200 independent software vendors with Adobe Marketing Cloud.