For over 15 years, I’ve sat across glossy, cherry wood tables with frustrated executives and marketing directors to discuss their ultimate goal: attracting more customers. They were there because of a pain: their marketing isn’t working as well as they wanted. And...

I’ve learned that one of the most powerful things you can do in marketing is to ask yourself the right questions. The reason for this is because asking the right marketing questions triggers your brain to search for the right answers. We waste far too much time...