An idea about crayons…

Crayola’s make-up partnership with ASOS included 95 shades, all based on actual crayon colour names like Dandelion and Outer Space. Packaging the make-up to look like genuine old-fashioned Crayola crayons was a clever touch.

Every month we run the rule over the best ideas from around the world - ideas that we think represent our real ideas™ ethos

An idea about prejudice…

Mother New York tackled The US FDA’s refusal to accept blood from gay men by turning the “otherwise useless” blood of its gay male employees into screen-printing ink for t-shirts on World Blood Donor Day.