Host an underwater photo shoot with Santa for your customer’s holiday cards. It’s a fun activity and a great marketing tool.

Every diver who uses that photo on a holiday card or in their online profile promotes scuba to non-diving friends and family members. The hardest part – convincing the rookie divemaster to don the santa suit. Hey, we all have to pay our dues.

Review the DSD-During-Confined-Water program (retailers)Though not specific to the holidays, the Bring-A-Friend-to-Confined-Water philosophy has increased open water sign-ups 20-60% for participating stores. Call me for additional details and promotional materials…

Warm and Fuzzies

Whether it’s recognizing hard-working staff members, or fundraising for a good cause, the holidays are also a time for giving.

Tie a Charity Donation to Each PurchaseTo give customers a feel-good reason for spending their gift-giving dollars with you, tie a charity to each purchase. For example, “for every $100 purchase we’ll donate $10 to XYZ charity” (such as Project AWARE).

Create a Giving Tree Decorate the tree with paper or glass ornaments tagged with a prize or discount. Invite customers to bring in five cans of food in exchange for selecting an ornament off the tree.

Making a List – Checking it TwiceFor staff “thank you” gifts, we have some items on sale (see below).

PADI’s popular laptop backpack is on sale for $15/each when you buy ten or more.

PADI hats are also on sale for $9.50/each (plain, divemaster, or instructor).