eHarmony

Increasing Brand Search by 200% with Meaningful, Affordable
Content

eHarmony came to Zooppa with a simple goal in mind—to develop
video content for their social channels that would engage their
target market and encourage viewers to download their newly
updated app.

To ensure that eHarmony would have full creative control
throughout the process, Zooppa asked top filmmakers to first
submit concepts for review prior to any production. From there,
eHarmony would review the proposals and select which filmmaker
they’d like to work with.

Once selected, eHarmony worked directly with the filmmaker
throughout production, providing insight and feedback each step of
the way. To date, eHarmony and Zooppa have worked together on the
production of seven hilarious and heartwarming videos.

The Mission

For each of the seven videos produced, eHarmony provided a set of
loose guidelines to the filmmakers, such as: create a proposal for
an engaging video that is up to one minute in length, taking into
account the target market and leaving the viewer feeling a little
bit goofy and very relatable; happy and lighthearted; intrigued to
download that app.

The Results

eHarmony received over twenty proposals from filmmakers during the
course of the various production phases, ultimately selecting
three filmmakers to produce the content.

By selecting which filmmakers they wanted to work with, and having
the option of working with the same filmmaker twice, eHarmony was
able to develop a working relationship with each filmmaker,
implement real-time creative review and control over production,
and leave the less exciting logistical details to Zooppa.

To date, six of the seven completed videos have been shared on
YouTube, Facebook, and one has even made it into broadcast testing
on Australian TV. Combined, the six videos have received over 2.5
million views to date.

Zooppa’s production process was seamless and affordable, and
it’s why we came back multiple times to get meaningful content
created with top-notch directors. While we’re over the moon
about the finalized spots, we’re even happier that viewers are
enjoying and responding to the stories too.

In a recent test, we saw as high as a 200% increase in brand
search for people who viewed the video vs. those who hadn’t.
I’m optimistic that we’ll have a long future with Zooppa and
their filmmakers.

―
Candice Na, Senior Marketing Manager, Acquisition at eHarmony

Check out our
blog
for behind the scenes shots from the set of
Wheel of Love
by Laurel Cohen.

Bissell BarkBath

Video production/Project Mangement

BISSELL’s BarkBath is an all-in-one system easing the
difficulties and virtually eliminating mess associated with dog
bathing.
Through fun, family friendly and lighthearted storytelling,
filmmakers created 30 to 45 second videos showcasing how the
BarkBath can turn messy dogs from duds to studs.