Timed to International Women's Day, which falls on March 8, the contest is pretty simple: fliers interested in entering should share a story of an important woman in their life on Facebook or Instagram by 6:59 a.m. EST on March 8 using the hashtag #wowwoman and tagging @wowair, outlining why the woman they're nominating should win. WOW will repost what it deems the "most inspiring" stories on March 8, and each winner will get two WOW tickets to a destination of her choice. (To be clear, the "winner" in this case is the woman you've nominated, so it's more of a reward for them than you—but perhaps she'll bring you along?) WOW Air hasn't said how many winners it will select, only noting in the contest's terms and conditions that the "number of selected nominees will also be decided at the sole discretion of WOW Air."

In their post dedicated to the promotion, WOW Air highlighted the role of women in their company, pointing out that seven percent of their pilots are female (compared to around five percent in the U.S.) and that women at WOW Air make up 54 percent of all staff. Iceland, too, is also known for its gender equality: It was the first country to democratically elect a female president (Vigdís Finnbogadóttir, who served four consecutive terms, from 1980 to 1996); its current prime minister, Katrín Jakobsdóttir, has been in office since 2017.

Creative promotions aside, it's worth noting that the Icelandic carrier has been struggling over the past few months. As we previously reported, after Icelandair's plans to buy WOW fell through, the airline has cut several routes and reported lower-than-anticipated Q4 results at the end of last year. The airline currently has four year-round U.S. destinations (Baltimore, Boston, Chicago, and New York-Newark) and 16 planes.