adidas, Official Sportswear Partner of Team GB and ParalympicsGB today presented the kit that will be worn by the GB football team at the London 2012 Olympic Games.

The kit was designed by British designer Stella McCartney, who was appointed by adidas as Creative Director for the project:

“The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”

The kit was revealed at the Tower of London where over 30 athletes including Jessica Ennis, Phillips Idowu and Everton’s Jack Rodwell showcased the performance range including competition kit, training wear, the presentation suit, footwear and accessories.

Replica kit will go on sale in April and the range includes tennis, cycling, basketball, athletics and swimwear. We were going to show you the pictures of Jessica Ennis too, but we decided to keep them for, erm, research…