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About Us

Accela was founded out of necessity. To provide business owners and leaders with the freedom to focus on growing their businesses instead of doing it all themselves, and a need for accessible and high quality services provided by an experienced and creative group of professionals.

What We Do

We are a multi-service agency. We work with the businesses you love and the ones you’re going to. As a boutique agency, we are small enough to move quickly but strong enough to move mountains.

We Work With

With several new projects launching, each requiring varied design needs, it was important to find a designer who could fully implement our brand identity and standards across a variety of entities, quickly adapting for each new project. No matter what the job, the Accela team has provided responsive support and stellar results in a timely manner.

Engaging Accela's Recruitment, Talent Management and IT services helps our small team stay nimble and responsive to the everyday demands of business. They have fulfilled every challenge in a prompt, professional, and friendly manner. We love the online IT 'help request' platform and quick service. What a relief to have Accela as our partner as we grow!

— Neil Gabie, Lead Industrial Designer, True Believers

Accela team managed our PR and communications strategy for the launch of our collaborative innovation workspace. Their work is inspired and creative yet professional, and they went above and beyond in advising on many peripheral matters outside their formal job scope. A delight to work with, the Accela team raised our PR game to a whole new level!

— Michelle Yong, Co-Founder, Collision 8

We are very lucky to have a great team of skilled and creative professionals working with us. Not only do they back us immensely with resources that we might lack, or areas we aren't strong in, but Accela also give great advice and act as a genuine sounding board on all matter of topics. We are a growing team and we are thankful for the support!

— Jason Williams, Creative Director, Proof & Company

Our brief was not the easiest. We are creating a niche in the online high net worth financial services market and we needed an online and offline style to match that. The Accela Creative team walked the design tightrope with aplomb. A combination of listening, ideating, listening again (and usually again), then executing means that we've got to the other side looking fresh and on-point for our brand. Plus, almost as important for a start-up like us, we got there on time. Job done. Now we have to build the rest of our business!

— Dominic Gamble, CEO, Wealth

Engaging, creative and impactful consumer product videos require an in depth understanding of the problems that the product intends to solve and the product fit in a customer's daily life. Through close attention to detail, great skill and collaborative dialogue, Accela's creative team helped us realise our vision of an awesome animated video which we believe does full justice to our product.

— Aditya Haripurkar, Founder, East Owl Ventures

AIA Edge (Innovation) Team have been operating out of Accela as we build a prototype health platform. We chose Accela for the more relaxed atmosphere, ease of access, proximity to potential partners in the entrepreneur ecosystem and to learn from them in terms of new and leaner ways of working.
We have really appreciated the flexibility and patience the Accela team have shown us as we take our first steps in building our startup. The in-house services we are using are very valuable and represents fresh thinking for us as a team.

— Bob Crozier, Social Network Lead, AIA Edge (Innovation Team)

Accela is like our fairy godmother - they appeared just when we needed their help the most, as if by magic. Their work speaks for itself - it is innovative, elegant and consistently exceeds all of our expectations. The team is an absolute pleasure to work with - they are confident, reliable, efficient and creative. They understand us and our brand completely and we wouldn’t go anywhere else.

— Stephanie Dickson, Founder, The Wedge Asia

We love Accela! We use nearly all of Accela's services. For a small company like ours, it reduces headcount, complexity, and cost, while at the same time affording us access to really high quality professional services that we could not otherwise enjoy. And the Accela team rocks! They're like family now!

Erin Padilla

CEO & Co-Founder

As CEO of Accela, Erin works with business leaders to build firm foundations for their business. Over her 14 year career, she spent a decade with Talent Plus, spearheading the Asia Pacific and Global Client Relationship Divisions. The role included operations and new market expansions, and she worked with clients such as Shangri-La, Audi Taiwan, Ritz-Carlton and DFS. This involved consulting on best practices to support talent selection, development and retention, and business growth needs. She is passionate about people and establishing strong corporate cultures. She believes that the legacy of any great leader is not in the products sold, but in the people developed.

Eugenia Hartono

VP of Finance and Operations

At Accela, Eugenia works closely with the Finance team to provide clients with key financial functions that empower the organization to make informed and efficient decisions. Accela’s third party perspective offers essential support, and is scalable to meet the demands of a growing business.

Eugenia is passionate about business. With over 10 years of experience in Europe, first at Ernst & Young where she qualified as a chartered accountant and then at McDonald’s Restaurants in Finance, she brings with her to Accela technical expertise, best practice business processes and sharp commercial acumen. Her career journey spans across financial services, FMCG and real estate landing her invaluable industry insights. She appreciates that it’s people that make financial decisions, not the numbers, resulting in her drive to build understanding of stakeholders’ goals, interests and motivations every day.

Tiffany Chua

Assistant Art Director

With 6 years of design experience, Tiffany is passionate about seeing a brand come to life through beautiful design, and works closely with interior designers, chefs, F&B professionals and doctors to ensure their brand essence comes to life. As Design Associate of Accela, Tiffany spearheads designs for a diverse array of clients on all aspects of creative development; from visual identity such as branding and logos, to producing print and digital marketing collateral and sales tools.

Jennifer Stewart

Senior Account Manager

Jennifer has a background in corporate and lifestyle PR at multinational firm Ketchum, working with clients such as Vietjet Air, Treasury Wine Estates, Audi, SKIPPY Peanut Butter and Standard Chartered Bank. She has a strong working relationship with media in Singapore and enjoys working closely with clients to develop compelling and creative pitch ideas to journalists.

Kate Williams

Talent Director

As the Accela Talent Director, Kate is responsible for driving talent acquisition and management activities, working closely with the talent team to source the best in market candidates for clients as well as manage the end-to-end delivery of all talent management solutions.

Kate has a passion for connecting people and guiding both individuals and companies through the highly competitive landscape which is talent attraction, acquisition and retention. With over 8 years full-cycle technology recruitment experience, Kate understands the importance of sourcing the best talent and ensuring a positive employee experience throughout.

Prior to Accela, Kate held senior leadership positions within global recruitment agencies and has partnered with a broad range of clients across MNC, hyper-growth and start-up organisations.

Sarah Khoo

Community Manager

As the community manager, Sarah wears multiple hats, but is essentially the glue that holds Wallich and its people together. Aside from ensuring the space operates efficiently, she organizes and hosts events such as the Wallich monthly cocktail cart, and also serves as the in-house barista. Her mission is to help the members remember that work is not without play!

Hana Zainal

Accountant

As a Finance Accountant with Accela, Hana provides day-to-day book keeping as well as monthly reporting services to Accela’s clients. During her years with Visa and Navig8, high volume transactions kept her extremely organised for consistent, accurate and timely financial reporting. At Accela, she enjoys working with different young businesses to help them implement controls, financial processes as well as meeting regulatory requirements.

Joanne Yeke

Recruitment Lead

As the Recruitment Lead with Accela, Joanne is responsible for identifying the right candidate to join your team. Prior to joining Accela, Joanne worked in the Outsourcing industry, servicing APAC and working with MNC mainly in the IT industry, helping them build teams of verifying sizes to meet the ever-changing demands of their business. She is very used to a fast-paced environment and working to tight deadlines.

Rachel Arnold

Account Manager

With a background in Luxury Lifestyle & Fashion PR, Rachel has worked with globally renowned corporations such as Yves Saint Laurent and Giorgio Armani. At Accela, she utilises her expertise for the development and execution of creative communication strategies, media and influencer relations, and event management and coordination.

Saptarshi Nag

Finance Associate

With finance experience in organisations such as the Maritime and Port Authority of Singapore, as well as one of Singapore's fastest growing e-commerce startups, Honestbee, Saptarshi oversees Accela's internal finance and bookkeeping matters and works closely with Accela's team of accounts to provide excellent finance support and service to customers.

Kerianne Chin

Account Executive

As a Junior Account Executive with Accela, Kerianne works closely with the team to assist with the marketing and PR initiatives. Kerianne supports with our clients across the Lifestyle, F&B and Travel sector translating campaign activities into results. Prior to joining Accela, Kerianne has interned with Edelman and Arcis Communications, where she dealt with Corporate, TV and Tech clients.

Rosie Smith

Junior Account Executive

Rosie has a background in Journalism. She started her career as a freelance writer for publications in the UK and Singapore. Broadening her skills, Rosie then gained hands-on experience in Digital Marketing. This included running Facebook, Instagram and Google AdWords campaigns; creating strategies and content for Social Media and creating and running eDM campaigns. At Accela, Rosie supports clients across the Lifestyle, F&B and Travel sector.

Sohniya Nair

Junior Account Executive

Coming from a background in Media and Communications, Sohniya works with the team to assist with all marketing and PR initiatives across Accela. Sohniya supports clients across the F&B and Lifestyle sector to translate engaging campaign initiatives into results. Prior to joining Accela, Sohniya built a strong foundation in the area of PR working with W Asia, where she dealt with Beauty, F&B, Lifestyle and Travel clients.

Justin Kok

Recruitment Consultant

With 3 years of specialised experience of recruitment in the Technology sector, Justin brings his technical expertise to Accela as a Recruitment Consultant covering the areas of FinTech, Cybersecurity, Software Development and Infrastructure.

With a savvy for interpersonal relations and a strong understanding of rapidly evolving technology landscape, Justin strives to provide the best candidate experience to IT professionals while connecting clientele with capable and driven future-employees.

Also an aspiring Avenger, Milo addict and fruit bat.

Vandana Agarwal

Finance Manager

At Accela, Vandana collaborates with the internal stakeholders in ensuring clients' requirements and expectations are met in timely manner with focus on process improvements and continuing to efficiently support the clients in day-to-day book keeping and financial reporting. She constantly aims to exceed clients' expectations and improve business processes.

Vandana brings over 10 years of work experience together in India and Singapore. She started her accounting experience with book keeping and reporting for GAP International and has spent most years of her career in working with banks like JP Morgan, Royal Bank of Scotland and most recently Lloyds Bank. Her varied experience in banks, across verticles, include roles traversing from Client & Bankers reporting to implementing and managing Finance change projects giving her extensive experience in managing stakeholders expectations and gaining competence amongst others in time management & prioritization skills. Her passion for numbers and providing clients with best services alone keeps her motivated every day.