Commercial Space Products

A recent study identified a major "disconnect between the public’s perception of [NASA's] “promised value” and what is “delivered”. Commercial space has both a branding and a related communications challenge.

The Google Lunar X PRIZE is a $30 million international competition to safely land a robot on the Moon, travel 500 meters, and transmit images and data back to Earth. Unlike previous decades where space activity was largely government-funded, companies and organizations are responding to challenges like this and demonstrating that space exploration is no longer limited to multi-billion dollar programs. But what value other than prestige can be gained by participants in this competition? What's the bang for the big bucks?