In Simon Sinek’s excellent book “Start With Why” he states that “People don’t buy what you do, they buy why you do it.”

At JVM, we have two “Why’s” that go hand-in-hand and that set us apart from every other lender.

Because of this, we like to keep our “Why’s” front and center.

Why #1

To disrupt the mortgage industry by replacing the loan officer model with a “super team” model that provides astoundingly positive client experiences.

Why #2

To build a thriving organization where employee satisfaction trumps all other values including growth and profitability.

Our How

Our People. We hire, by far, the best educated, the best trained, the smartest and the most congenial team members in the industry. No bank or finance company in the world touches our hiring standards.

Our What

We consistently foster astoundingly positive client experiences in a way that no other lender can (b/c they don’t have our “why” or our “how”).