What are you reaching for?

Many of the clients I coach have goals like, “I just want to help people,” “I want to give back,” “I want to empower others to be more,” and “I want to be a speaker.” Those are great goals, but they are lacking one crucial element: specificity. ⁣

Often when you are stuck in life it causes your vision to blur. You have a general idea of where you want to go but don’t know how to focus. It’s like when you sit down at a place like Cheesecake Factory or at a diner in the northeast – you know you want food, but there are so many damn options you wind up going though four loaves of pumpernickel bread before you even make a decision on what to order. ⁣

You have to be more specific about your goal. Specificity limits your options in a powerful way. It lets you know what direction to target your networking and gives you the opportunity to tell those who can help you exactly how they can assist in your quest. Being specific allows you to write your resume and cover letters with targeted language not vague ramblings. Targeted marketing will always be more effective than just casting a wide-ass net and hoping you catch something.⁣

I’m trying to break into the corporate speaking world because I believe my message can impact more people. My project manager and I are now trying to define what I am reaching for because “more clients” is not a good enough answer. This means I’m not putting myself out there right now, but when I do I will have a much better handle for how to market myself to break in where I believe I am best suited to. ⁣