Are you having a hard time keeping up with your diet
plan? Have your food delivered to your doorstep! It’s convenient, a time saver
and most importantly, effective.

A study published in the medical journal, Obesity
Research, suggested that food provision is an effective strategy to weight-loss
patients: “Better results might be achieved if more direct
approaches were taken to make environmental changes by providing food to
participants.”

In
the Philippines, one popular food delivery service is the Cohen Meals on
Wheels, which is exclusively
offered to the followers of the Cohen’s Lifestyle Program, a personalized and
rapid weight-loss program through nutrition. The Cohen Meals on Wheels delivers
customized food to clients following the guidelines of the Cohen program.

“We aim to
provide a solution to clients who find it a challenge to prepare their own
meals daily,” says Chef
Pixie Sevilla. A pastry chef, consultant, food stylist, and food writer, Chef
Pixie went through the Cohen program herself before leading the team of chefs
who prepare the Cohen Meals on Wheels dishes based on a weekly menu.

“The
temptation of clients to cheat mostly comes from the lack of time to prepare
their meals, or if they do have time, they tend to prepare the same meals over
and over again. With Cohen Meals on Wheels, we make sure that we prepare their
meals accurately and we plan the menu in such a way that they will look forward
to it every day and will enjoy eating them as well,” she elaborates.

A growing number of clients have found Cohen
Meals on Wheels to be an answer to their needs, including Dr. Ryan Capitulo, an
obstetrician-gynecologist and assistant professor. Dr. Capitulo weighed more
than 300 lbs. and suffered from hypertension when he enrolled in the Cohen
program.

Like most
clients, he did not have a knack for cooking so he ordered food from Cohen
Meals on Wheels to follow his personalized meal plan. “I don’t know how to cook
and I don’t have the time to prepare my own meals. Cohen Meals on Wheels has
definitely helped me follow my meal plans and lose weight.”

Aside from
convenience, Dr. Capitulo also said that buying food from Cohen Meals on Wheels
was cheaper compared to his usual food expenses. “Oftentimes, I was spending
3,000-5,000 pesos just for food before I started Cohen. What’s more, the dishes
taste excellent, considering the guidelines of the Cohen program.”

Pajeon

Beef Stroganoff

Cauliflower Arancini

Happy and
satisfied with the Cohen Meals on Wheels service, Dr. Capitulo was not deprived
of delicious food while following his personalized Cohen meal plan. Most
importantly, his weight has also dropped. He lost 88 pounds in 4.5 months.

As for Chef
Pixie and the people behind Cohen Meals on Wheels, they are continuously
looking for new recipes to add in the menus. They are also considering the
possibility of a larger delivery scope. “There are some inquiries that we can’t
cater to yet because of the area they are in, especially in the major cities
outside Metro Manila.”