Our Name

"It's not computer literacy that we should be working on, but sort of human-literacy. Computers have to become human-literate."

—Nicholas P. Negroponte

We’re often asked, “Why ‘Analog’? Aren’t computers digital?”

Our name reflects our difference. Web technology, of course, is digital. But the name “Analog Method” better reflects our approach and what we’re about: people and business. Unlike technology, people are analog. Their speech, feelings and thoughts are unique.