OTT TV and video revenues for 17 countries in the Asia Pacific region
will reach $18,396 million in 2021; up from $707 million in 2010 and
$5,741 million in 2015. The Asia Pacific OTT TV & Video Forecasts report
estimates that China will overtake Japan in 2016 to become market leader.

Simon Murray, Principal Analyst, explained: Smartphone users will
continue to drive OTT TV & video audiences. Smartphones are a more
important OTT TV reception method than fixed broadband in the Asia
Pacific region - with the notable exceptions of Australia and New
Zealand.

Advertising on OTT sites will remain the main revenue source, bringing
in $8,745 million by 2021 - up by $6 billion from $2,609 million on
2015. China will supply $4,911 million of the 2021 total, with Japan
providing a further $1,475 million.

SVOD revenues will rocket from $1,816 million in 2015 to $6,439 million
in 2021. China will add $1,838 million in revenues between 2015 and 2021
- nearly sextupling its total.

Download-to-own/electronic sell-through movie and TV revenues are
forecast to be $1,904 million in 2021 (with $692 million from Japan), up
from $691 million in 2015. OTT TV and video rental will climb to $1,307
million in 2021.

Published in June 2016, this 146-page PDF and excel report contains
comprehensive coverage of the Asia Pacific OTT TV & video sector
(subscribers/homes, transactions and revenues.