Optimize Your Marketing Automation Platform

Keeping It Real

Marketing automation platforms are continually evolving to be more sophisticated, taking on the latest trends in the digital landscape, like mobile commerce, wearable devices and incorporating Internet of Things (IoT) data points with Predictive Analytics and Artificial Intelligence (AI) to further automate and create efficiencies. However, whether you are using Adobe’s Marketo, Salesforce’s Pardot, Hubspot, or Infusionsoft, they all share one basic building block: the sales lead.

While marketing automation platforms like Marketo are good at monitoring a sales lead’s engagement and triggering personalized marketing messaging based on their actions, they are not great at knowing if the lead is an actual person. This ‘real person’ comes with unique contact record data, like their name, email, mailing address, phone numbers, and business name.

This contact data needs to be accurate and up-to-date to get optimal performance out of your marketing automation efforts. And even though marketers understand the importance of accurate contact data, over 50% of leads collected have fatal errors. To compound the problem, 70% of viable leads will have a significant change in their contact information over the course of a year.

Making sure your data is thoroughly cleansed, up-to-date and of the highest quality is one of the more cost-effective ways you can maximize the performance of your marketing automation platform.

Service Objects can help!

Our DOTS data validation APIs can be directly integrated into your marketing automation platform to validate, update and correct your leads in real-time, ensuring they are genuine and up-to-date. With accurate contact data, the time and overhead of pursuing poor quality leads is significantly reduced and your marketing efforts are optimized.

Our APIs are built with a focus on ease of integration and, if needed, our application engineering team is ready to jump in and help. Check out all of our data validation services, made to get the most out of your marketing automation platform, and let us know how we can help.

DOTS Address Validation - US

Improve the efficiency of your mailings as well as improve customer satisfaction. Our DOTS Address Validation is USPS CASS Certified® and instantly validates, parses, corrects and appends contact address data; includes locational meta-data and the option for Delivery Point Validation (DPV).

DOTS Address Validation - Canada

Ensures that your Canadian letters, direct mailers, and packages arrive promptly. DOTS Address Validation - Canada enables companies to verify, fix and standardize Canadian street addresses to French or English language. Covers more than 14 million addresses in all 13 provinces and territories.

DOTS Address Validation - International

Improve the efficiency of your global mailings as well as improve overall customer satisfaction. DOTS Address Validation – International instantly verifies and corrects international mailing addresses to the unique requirements of over 250 country postal address formats and cultural idiosyncrasies.

DOTS GeoPhone Plus

Only capturing phone number? Use DOTS GeoPhone Plus to quickly identify the contact or business name and address associated with the number and update your marketing automation data in real-time. Our service also returns the phone service provider name, line type and geographic data, allowing businesses greater insight into existing customers.

DOTS Lead Validation

Ensure you are working with genuine leads at the point-of-entry. DOTS Lead Validation blends contact scoring and verification into one real-time service that cross-validates five critical lead quality components: name, street address, phone number, email address and IP address.

DOTS Name Validation

First impressions are important; get your customer’s name right. With DOTS Name Validation names are parsed into individual data fields, name orders is corrected, and gender associated with the first name. Possible fraudulent names can be flagged for review before being entered into your marketing automation platform.

DOTS Address Validation - Canada

Ensures that your Canadian letters, direct mailers, and packages arrive promptly. DOTS Address Validation - Canada enables companies to verify, fix and standardize Canadian street addresses to French or English language. Covers more than 14 million addresses in all 13 provinces and territories.

DOTS Address Validation - International

Improve the efficiency of your global mailings as well as improve overall customer satisfaction. DOTS Address Validation – International instantly verifies and corrects international mailing addresses to the unique requirements of over 250 country postal address formats and cultural idiosyncrasies.

DOTS NCOA Live

Gain a competitive advantage by keeping your business’ mailing lists accurate and up-to-date, even when customers fail to notify you of any change of address. DOTS NCOA Live accesses a database of approximately 50 million permanent change-of-address records from the USPS® NCOALink data.