Advertising

Case Study: Joanna Vargas Holiday 2016 Campaign

The Brief:

For Holiday 2016 Angle Creative was tasked with expanding awareness for Joanna Vargas Salon’s branded skincare product line and introducing the brand to a new group of digitally savvy consumers. By leveraging the knowledge base represented by Joanna Vargas herself, we were able to create a campaign that engaged with the audience in a extremely relevant and topical way. The objective of the campaign was to grow awareness measured by engagements, follows and likes on the existing Joanna Vargas Facebook and Instagram accounts. The team at Angle Creative collaborated with the marketing team at Joanna Vargas Salon to create a 5 week campaign. Our team spearheaded the concept and execution of all phases of the campaign including the video and still-life photo shoots, writing copy, curating content and managing the organic and paid media distribution of assets throughout the holiday season. Not only did we succeed in significantly growing audience share and awareness for the brand, we also curated the digital assets in a way that has had a permanent positive effect on the social media presence of the brand.