Driven by Challenges

Mazda began its journey as a manufacturer of cork products and rose to
the challenges of rebuilding itself and the community in Hiroshima after
World War II. Since then, we not only accept challenges, we are driven
by them. Discover our milestones – like our well-earned win at Le Mans –
and find out how our history has defined our unique approach to
automotive design and driver-centred performance.

​

100TH ANNIVERSARY SPECIAL EDITIONS

A LOOK BACK AT OUR FIRST PASSENGER CAR

We
celebrate Mazda's centennial with 100th Anniversary Special Editions
that are a homage to our first passenger car, the Mazda R360.

The R360 wasn’t the first kei car on the market, but it immediately
became the most popular thanks to its stylish looks, lightweight design,
driver engagement and affordability – characteristics of today’s
Mazdas.

discover the details

Across the entire Mazda range, customers will be able to select their
anniversary models with burgundy leather and white exterior, plus many
unique details. Get in. Experience it for yourself and become part of
our history.

Key Fob

Embossed with 100th Anniversary Special Logo​

Special Badge

The body is also adorned with a commemorative badge​

Embossed Headrests

The most stylish homage of the last 100 years​

Alloy Wheel Centre Caps​

An expression to celebrate the 100th anniversary with you​

​

Mukainada Spirit

We
were there when our home town of Hiroshima had its darkest moment,
rising to this and every challenge since to help shape a better future.
It’s this spirit that continues to drive us forward today.

​Kodo: Soul of Motion Design

We
breathe personality into every element of our cars. Thanks to our
human-centric design, every Mazda feels like it was built with you in
mind, appealing to all your senses – unique, dynamic, alive.

Focused Technology

What
others think is impossible drives us on. That's why Mazda started a
revolution, taking cars to the next level by redefining everything from
the engine and transmission to fuel efficiency.

​

Fighter Spirit

Challenging The Status Quo Every Day

Mazda’s home city of Hiroshima is known for its incredible challenger
spirit. Like a phoenix rising, the people of Hiroshima rebuilt their
beloved city from the ground up. It's this strength that inspires us and
fuels us to keep challenging the status quo, every single day.

CRAFTSMANSHIP

​Just like an artist wants to evoke a response from his or her audience,
we want to design cars that spark emotion in drivers. Only human hands
can do this, so this is where our process begins – making beautiful clay
models of forms that intrigue us. With precision and care, our Takumi
craftspeople slowly translate these visions into production-ready cars.
We call it Mazda’s art of manufacturing.​

​

Clay Modeller

​At Mazda, design starts with a block of clay. There is simply no
substitute. In the clay, the ideal lines reveal themselves, and only
then do we introduce computer-aided design. We take the best of both
worlds to create uniquely appealing designs.​

Master Painter​

​TAKUMI NURI is Mazda's approach to bring the beauty of Kodo design to
life with a rich depth that highlights every curve and line. The
meticulous hand movements of master painters and the expertise of colour
designers never fails to capture hearts.​

​

MAZDA’S CRAFTMANSHIP WORK PAYS OFF

Crowning the company’s centenary
celebrations this year, the Mazda3 has won the 2020 World Car Design of
the Year award, one of the special categories of the World Car Awards
(WCA). The Mazda3 is the second Mazda to be named World Car Design of
the Year, following the Mazda MX-5 in 2016.

​Technology​

SkyActiv- X

The Skyactiv-X petrol engine is revolutionary: The first petrol engine
in the world to use compression ignition, resulting in excellent fuel
economy, smooth acceleration and enhanced drivability. Spark Controlled
Compression Ignition (SPCCI) combines the advantages of petrol and
diesel technology in one.

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