health claims

Breakfast cereals may be a delicious way to start your day, but they aren’t drugs. Unfortunately, that mere fact hasn’t stopped food companies from marketing cereals based on their amazing health effects. In fact, as we’ve reported before, the more health claims on a cereal box, the more likely it is to be really bad for you. Here are a few amusing examples from around the world.

“Processing destroys nutrients, and the more processing there is, the more destruction you get,” says Marion Nestle, author and professor of nutrition, food studies and public health at New York University. “Fortification adds back some nutrients, so overall you’re better off with a processed fortified food than a processed unfortified one. But a whole food is always going to be superior.”

Part of

Founded in 2005, Consumerist is an independent source of consumer news and information published by Consumer Media LLC, a not-for-profit subsidiary of Consumer Reports.