Hoe ATAK hun logo ontwerp begonnen

Bedrijfsnaam

EZ EDIT MUSIC

Overzicht

I am a composer / sound designer who has worked in film, television, video games, advertising and more recently - creating music soundtracks for websites. This product fills a niche in the web-design / online advertising industry for those companies who would like to enhance their online experience with music, but do not have the budget to hire someone like myself to compose a custom piece of music for their project. "EZ Edit Music" is an online music library that offers down-loadable, licensed music tracks that are pre-edited and ready to implement into a website, thereby saving companies the additional cost of editing pre-existing music to fit the needs of website background music.

Vertel ons iets meer over jezelf en de mensen die je bereikt

Vereisten

The attributes I am looking for in a logo are : "eye-catching', "creative/artistic", "professional" and "legible". I like simplicity and clean, but I am not interested in the logo looking boring or like something you could find in a graphics-template collection. I like when the shape of the letters influence the design - thus not necessarily an off-the-shelf font as a starting point. It should look original in any case. I've used "Cool 3D" to render 3D text, so I would probably like the logo to have some 3D aspect to it, perhaps using gradients, although I am not ruling out 2D designs.

Sample: As a creative person myself, I hesitate to offer any 'pre-conceived' ideas for a logo. I want to rely on the imagination and creativity of you, the artists, and I do not want them to be overly influenced by any examples I submit. Please let your imagination run wild.

Referring to the example file in the brief and the waveform image examples, "waveform_04" and "waveform_05" : I was thinking of an idea that uses a waveform similar to these two examples or a combination of the two ideas that morphs from left-to-right from a waveform into free-floating musical notes (in 3D) - i.e. they would look like they gradually evolved from the waveform in a very fluid fashion, like waveform_05. My example is really crude and is enclosed just to convey the concept, not the final look.

The idea of the waveform changing into notes was for it to MORPH or EVOLVE. As I had mentioned that my example was 'crude' (I don't have the skills to create this visual effect), I had hoped that your artists could take this to that level, rather than superimposing notes over a waveform. So to be more accurate, I am looking for something that, viewed from left-to-right starts as a waveform, then as it reaches the mid-point, looks a bit like a note stretched or distorted into the waveform, and at the right the notes are not distorted and fully formed - i.e. as if we were looking at tweens in an animation. The whole image should look fluid and continuous until the full-formed notes 'break free' from the waveform and float off... I hope that makes it more clear.