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August 10, 2018

We’re coming to the end of our tradeshow season. This year was a blast and we were so lucky to be a part of five wonderful shows this year. We’re still looking forward to the Proforma Convention, but thought we would throw together a quick recap to make sure you didn’t miss anything. Steel Read More

November 21, 2017

If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make purchases, their spending behaviors, and so much more. Unfortunately, that isn’t reality. Businesses must rely on buyer personas – semi-fictional representations of Read More

October 5, 2017

At C.TRAC Direct, we deal with hundreds of customers and their databases each year. We find that many of our accounts are a little scared of their own data – and we understand why. When we work with an account, we often begin by asking questions that cover spooky topics such as data collection methods, Read More

July 6, 2017

We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags everything I buy when I only have a short distance from my car to my house. This unnecessary use of so much plastic Read More

May 22, 2017

“It’s the little details that are vital. Little things make big things happen.” It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own C.TRAC Direct Support Services department, which strives to help businesses tackle the “little things” that can be detrimentally left on Read More