Here at Posirank, we literally have hundreds of people involved in our backend operations, involved with all the various minutiae of putting together and executing on various types of SEO campaigns. As VP of Operations here, it keeps me busy! But, over the years, I have identified who my key staff are, and I set up staff 1-1 meetings with each of them, short reviews that last 15-30 minutes each, with each of them, every other Friday.

Don’t Target a Specific Meta Description Length

There’s been a lot of talk about Meta description length in 2018. First it was lengthened, then shortened, and now we “should not be aiming for a specific number. Meta descriptions are dynamic and can change daily or by device. Make sure that your description is short and to the point. You should aim for the users to understand what your page is about.

In previous posts in this ongoing series on Local SEO, I have examined many aspects of search engine optimization for local businesses, ranging from an overview of ranking factors to taking a close look at the Google 3 Pack.

New Content Will Fluctuate in Rankings

A hangouts member mentioned that they had published a new piece of content that ranked very quickly. Then a day or two later it had completely disappeared. While John notes that this may be a bit of an “extreme” case that it’s still “completely normal.” You should expect to see these kinds of ranking fluctuations. This is particularly common with newly published content. Google makes what amounts to a “guesstimate” of where that content should rank. Sometimes this guesstimate is dramatically incorrect, sometimes just a bit.

It Does Not Matter How You Order Your Header Tags Within Content

Ever wonder if you should have your H3’s follow your H2’s? It doesn’t matter what order they show up in your content. They’re a styling element that Google simply uses to understand the content on the page. You don’t need a strict ordering of your header tags.

With this post, we want to introduce Mike Kim, our ace sales, marketing and new business development guy to the Posirank blog as a guest contributor. There is no one better qualified to address the question of, “How do I get effective in picking up clients for my SEO business?” Whether you are a newbie to selling SEO services or a seasoned pro, you’ll find some practical help with SEO marketing best practices below. Enjoy! Rob Andrews, VP Operations, Posirank.com