My dear King, the inhabitants of Satya-yuga and other ages eagerly desire to take birth in this Age of Kali, since in this age there will be many devotees of the Supreme Lord, Narayana. These devotees will appear in various places but will be especially numerous in South India. O master of men, in the Age of Kali those persons who drink the waters of the holy rivers of Dravida-desa, such as the Tamraparni, Krtamala, Payasvini, the extremely pious Kaveri and the Pratici Mahanadi, will almost all be purehearted devotees of the Supreme Personality of Godhead, Vasudeva.

Purport:

The Vedas contain information of past, present and future living conditions throughout the universe. This is not very wonderful. For example, although at present time in India we are experiencing spring weather, we know that in the future the torrid summer will come, followed by the rainy season, autumn and eventually winter and a new spring. Similarly, we know that these seasons have occurred repeatedly in the past. Thus, just as ordinary human beings can understand the past, present and future seasons of the earth, the liberated followers of Vedic culture can easily understand the past, present and future conditions of the seasonal ages of the earth and other planets. The inhabitants of Satya-yuga are certainly aware of the conditions of Kali-yuga. They know that in Kali-yuga the difficult material situation forces the living entity to take complete shelter of the Supreme Personality of Godhead and that the inhabitants of Kali-yuga therefore develop a high degree of love of Godhead. Therefore although the inhabitants of Satya-yuga are far more sinless, truthful and self-controlled than the people of other ages, they desire to take birth in Kali-yuga in order to taste pure love of Krsna.

Without associating with the devotees of the Lord no one can become an advanced devotee of the Lord. Therefore, since in Kali-yuga other Vedic processes collapse due to the unfavorable condition, and since the only authorized Vedic process is the devotional chanting of the Lord’s holy name, which is available to everyone, there will undoubtedly be innumerable Vaisnavas, or devotees of the Lord, in this age. Birth in this age is very favorable for one who is eager to associate with the devotees. In fact, the Krsna consciousness movement is establishing authorized Vaisnava temples throughout the world so that in innumerable areas one may avail himself of association with pure Vaisnavas.

Association with the devotees of the Lord is far more valuable than any amount of association with persons who are merely self-controlled, sinless or expert in Vedic scholarship. Therefore it is stated in Srimad-Bhagavatam (6.14.5):

muktanam api siddhanam

narayana-parayanah

su-durlabhah prasantatma

kotisv api maha-mune

“O great sage, among many millions who are liberated and perfect in knowledge of liberation, one may be a devotee of Lord Narayana, or Krsna. Such devotees, who are fully peaceful, are extremely rare.” Similarly, it is stated in Caitanya-caritamrta (Madhya 22.54):

‘sadhu-sanga’, ‘sadhu-sanga’ — sarva-sastre kaya

lava-matra sadhu-sange sarva-siddhi haya

“The verdict of all revealed scriptures is that by even a moment’s association with a pure devotee, one can attain all success.”

According to Srila Jiva Gosvami the words kvacit kvacit in this verse indicate that in Kali-yuga Lord Sri Krsna Caitanya will appear in Gauda-desa, in the district of Nadia. And from this pivotal point, He will gradually expand the flood of love of Godhead to cover the entire earth. Many exalted devotees such as Sri Advaitacarya also take birth in Gauda-desa.

The process of chanting the holy name of Krsna, krsna-kirtana, is not limited to Kali-yuga. In the Visnu-dharma, in relation to the story of the fallen son of a ksatriya, it is stated:

na desa-niyamas tatra

na kala-niyamas tatha

nocchistadau nisedhas ca

sri-harer namni lubdhakah

“There is no restriction of place or time, nor any injunction forbidding the accepting of remnants of foods, etc., when one has become greedy to chant the name of Sri Hari.” Similarly, it is stated in the Skanda Purana, the Visnu-dharma and the Vaisakha-mahatmya section of the Padma Purana, cakrayudhasya namani sada sarvatra kirtayet: “The names of the Supreme Lord who has the disc as His weapon should be glorified always and everywhere.” Similarly, the Skanda Purana states:

na desa-kalavasthatma-

suddhy-adikam apeksate

kintu svatantram evaitam

nama kamita-kama-dam

“The name of the Lord need not be chanted with regard to place, time, circumstantial conditions, preliminary self-purification or any other factors. Rather, it is completely independent of all other processes and rewards all the desires of those who eagerly chant it.” Similarly, it is stated in the Visnu-dharma:

kalau krta-yugam tasya

kalis tasya krte yuge

yasya cetasi govindo

hrdaye yasya nacyutah

“For one who has Lord Govinda in his heart, Satya-yuga becomes manifest in the midst of Kali, and conversely even Satya-yuga becomes Kali-yuga for one who does not have the infallible Lord in his heart.” The holy name of Krsna is potent everywhere, at all times and in all circumstances; therefore one should always chant the holy names of the Lord, either in Kali-yuga, Satya-yuga, in heaven, in hell or in Vaikuntha. Krsna’s holy name is eternally nondifferent from Him, and Krsna is eternally the Supreme Personality of Godhead. Thus, it is not that the holy name is powerful in this age only because other processes are not effective.

It is also stated in the Sri Visnu Purana that chanting the holy names of the Lord is far more potent than simply trying to remember the Lord through meditation. In Srimad-Bhagavatam (2.1.11), Sukadeva Gosvami has stated:

etan nirvidyamananam

icchatam akuto-bhayam

yoginam nrpa nirnitam

harer namanukirtanam

“O King, constant chanting of the holy name of the Lord after the ways of the great authorities is the doubtless and fearless way of success for all, including those who are free from all material desires, those who are desirous of all material enjoyment, and also those who are self-satisfied by dint of transcendental knowledge.” In his commentary on this verse in the Bhagavatam, Srila Prabhupada has written: “According to Sri Sukadeva Gosvami, this way of attaining success [chanting the holy name] is an established fact, concluded not only by him, but also by all other previous acaryas. Therefore there is no need of further evidence.” The reader may consult Srila Prabhupada’s purport to this verse for a detailed explanation of the chanting of the holy name of the Lord and the offenses to be avoided in such chanting.

In the Vaisnava-cintamani there is the following statement:

agha-cchit smaranam visnor

bahv-ayasena sadhyate

ostha-spandana-matrena

kirtanam tu tato varam

“Although capable of destroying all sins, the remembrance of Lord Visnu is achieved only with extraordinary effort. On the other hand, one may perform krsna-kirtana simply by moving one’s lips, and thus this process is superior.” Srila Jiva Gosvami has also quoted the following verse:

yena janma-sataih purvam

vasudevah samarcitah

tan-mukhe hari-namani

sada tisthanti bharata

“O descendant of Bharata, the holy names of Lord Visnu are always vibrating in the mouth of one who has previously worshiped Vasudeva perfectly for hundreds of lifetimes.” The same idea is conveyed in the Srimad-Bhagavatam by Srimati Devahuti in her statement to her son, Kapila:

aho bata sva-paco ’to gariyan

yaj-jihvagre vartate nama tubhyam

tepus tapas te juhuvuh sasnur arya

brahmanucur nama grnanti ye te

“Oh, how glorious are they whose tongues are chanting Your holy name! Even if born in the families of dog-eaters, such persons are worshipable. Persons who chant the holy name of Your Lordship must have executed all kinds of austerities and fire sacrifices and achieved all the good manners of the Aryans. To be chanting the holy name of Your Lordship, they must have bathed at holy places of pilgrimage, studied the Vedas and fulfilled everything required.” (Bhag. 3.33.7)

Therefore, Srila Jiva Gosvami has concluded that it is possible to perform kirtana equally in all ages. In Kali-yuga, however, the Supreme Personality of Godhead, by His causeless mercy, personally induces the living entities to take the holy name. Bhaktivinoda Thakura has thus quoted the Lord as follows:

enechi ausadhi maya nasibara lagi’

hari-nama maha-mantra lao tumi magi’

“O conditioned souls who are foolishly sleeping on the lap of the witch Maya, I have brought an excellent medicine to cure the disease of your illusion. This medicine is called hari-nama. It is My holy name, and by taking this medicine you will get all perfection in life. Therefore, I sincerely request you to please take this medicine that I have personally brought for you.”

In verse 32 of this chapter it was stated, yajñaih sankirtana-prayair yajanti hi su-medhasah. According to Srila Jiva Gosvami the words sankirtana-prayaih, which mean “mainly by the process of sankirtana,” indicate that although other processes such as Deity worship may be performed to some extent in Kali-yuga, such processes, in order to be successful, must be favorably connected with the chanting of the holy names of the Lord. One who is performing worship of the Krsna Deity should know that the most essential part of such Deity worship is constant chanting of the holy names of the Lord. On the other hand, one who has perfectly chanted the holy name of the Lord need not depend on other processes, as expressed in the following famous mantra:

harer nama harer nama

harer namaiva kevalam

kalau nasty eva nasty eva

nasty eva gatir anyatha

“In this Age of Kali there is no alternative, there is no alternative, there is no alternative for spiritual progress other than the holy name, the holy name, the holy name of the Lord.” (Brhan-naradiya Purana 38.126) As proved by all of these evidences, the statement in the Bhagavatam (kalim sabhajayanty aryah) that spiritually advanced persons worship the Age of Kali due to the facilities offered in this age by the Lord is not at all contradictory.

At the end of verse 40 in this chapter it is stated, prayo bhakta bhagavati vasudeve ’malasayah: in general those who are able to regularly drink the waters of the holy rivers of South India will be pure-hearted devotees of Lord Vasudeva. The word prayah, or “in general,” indicates that those who are offensive to the Lord’s devotees, although claiming themselves to be devotees, are not included within the list of amalasayah, or purehearted souls. Srila Bhaktisiddhanta Sarasvati Thakura has pointed out that one should not be bewildered by seeing the apparently poverty-stricken condition of the inhabitants of South India. Even nowadays the inhabitants of the places mentioned in this verse generally spend their days with meager eating and clothing and live as great renounced devotees of the Supreme Lord. In other words, clothes do not make the man. To live as a polished animal, dressing oneself luxuriously and gratifying the tongue with rich foodstuffs, is not the actual symptom of an advanced transcendentalist. Although the residents of South India are generally Sri Vaisnavas, or devotees in the Laksmi sampradaya, they are recognized as devotees of the Lord by the followers of Caitanya Mahaprabhu. According to Srila Bhaktisiddhanta Sarasvati Thakura, their austere living conditions should be taken as a good qualification, not a disqualification.