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Pros:

First and fifth ingredients are named meat products

Cons:

Inadequate meat content

The first ingredient in the food is a named meat product. This is not in meal form. Fresh ingredients are inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. In short, it is unlikely that this product has as much meat content as the labelling first suggests. The first true meat ingredient in the food is fish meal, the fifth ingredient. This is too far down the ingredient list to give us any confidence in the meat content of the food. We note this is a fish meal, but we find no sign on the manufacturer's website of a guarantee that only ethoxyquin-free protein ingredients are used in this food (ethoxyquin is a chemical preservative, commonly added to fish ingredients, and that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

The main grains in the food are rice, oats and barley, all of which are good quality. However, this is a very grain heavy food with little meat content. Whatever their quality, grains are not a natural foodstuff for canines, and dog food products should be based on meat, not on grain. Soy is used to boost the protein content of the food, but this is low quality protein compared to meat. Soy is also very commonly associated with food allergies in dog food.

The food has added vitamins and minerals, but no information about these is given and it may contain synthetics. Likewise, the preservative is undisclosed and may be chemical preservatives such as ethoxyquin, BHT and BHA which are allowed in pet products but are banned or heavily regulated in human food due to the belief that they are carcinogenic.