OUR STORY

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OUR STORY

Founded on the Gold Coast, QLD Australia in 2014, Lifewear™ Australia is a proudly Australian owned and operated apparel company. Our team is dedicated to providing the highest quality clothing for individuals including women, men and kids as well as organisations. We focus on affordable pricing, fine but modern designs and high quality. We pride ourselves in offering garments that are superiorly designed, functional & comfortable.

Founded on the Gold Coast, QLD Australia in 2014, Lifewear™ Australia is a proudly Australian owned and operated apparel company.

Our team is dedicated to providing the highest quality clothing for individuals including women, men and kids as well as organisations. We focus on affordable pricing, fine but modern designs and high quality. We pride ourselves in offering garments that are superiorly designed, functional & comfortable.

We want to make you proud when wearing our clothing and make you feel
confident stylish happy
in your own skin by wearing your choice of garment that represents you!

OUR VISION

We want to create a community where young and old are inspired by our clothing. Our vision is to build a loveable Australian brand of which we can all be proud – not only of the unique products we create, but the quality of service which we provide. We want to empower people to reach their full potential through offering the right garments and services.

It is also essential for us to establish relationships with clients and Indigenous communities from every and each part of Australia and understand what they are passionate about, how they like to achieve their goals and help motivate them.

We want to create a community where young and old are inspired by our clothing.

Our vision is to build a loveable Australian brand of which we can all be proud – not only of the unique products we create, but the quality of service which we provide. We want to empower people to reach their full potential through offering the right garments and services.

It is also essential for us to establish relationships with clients and Indigenous communities from every and each part of Australia and understand what they are passionate about, how they like to achieve their goals and help motivate them.

OUR PRODUCTS

All our designs are created from scratch in Australia either based on digital drawings or hand painted artworks. We aspire to give everyone the opportunity – regardless of circumstance – to access our outstanding range. We manufacture our garments offshore, which allows us to provide products of exceptional quality at a price point that support broad accessibility for everyone.

Our in-house design team regularly works collectively with Aboriginal and Torres Strait Islander artists from all over Australia to create the foundation for our Indigenous clothing range. Our commitment to connect the world to the treasures of Australian Indigenous art, to this awe-inspiring tradition of this planet by creating outstanding everyday wear – for everyone.

All our designs are created from scratch in Australia either based on digital drawings or hand painted artworks.

We aspire to give everyone the opportunity – regardless of circumstance – to access our outstanding range. We manufacture our garments offshore, which allows us to provide products of exceptional quality at a price point that support broad accessibility for everyone.

Our in-house design team regularly works collectively with Aboriginal and Torres Strait Islander artists from all over Australia to create the foundation for our Indigenous clothing range. Our commitment to connect the world to the treasures of Australian Indigenous art, to this awe-inspiring tradition of this planet by creating outstanding everyday wear – for everyone.

SHOP OUR PRODUCTS

Give your beach look a boho inspired finish wearing our brand new crochet bikini. You’ll be in love with this hand-made petite set - featuring a flirty bikini top that ties at neck and back + a slim line bikini bottom that ties at sides. Highlighted detailing along the edges, fully lined.

MEASURE YOURSELF!

Bust: Measure under your arms, around the widest part of your bust.
Waist: Measure around the slimmest part of your torso (around your natural waist line).
Hip: Measure around the widest part of your bottom, standing with feet together.
.[/sf_modal]
[/one_half][one_half_last][/one_half_last]

Give your beach look a boho inspired finish wearing our brand new crochet bikini. You’ll be in love with this hand-made petite set - featuring a comfy halter neck top that ties at the top and back + a slim line bikini bottom that ties at sides. Highlighted detailing along the edges, fully lined. Please note, that the side detailing of the actual product is white, not black.

Colours and lines are based on an authentic artwork hand-painted by Ailsa Walsh Aboriginal artist from the Lardil/Kullili/Yuggera Nation (QLD): Earth Traveller is a piece about us connecting to country. Where ever we travel we leave an imprint of ourselves to that place. The country also leaves a mark on us. This is when we are connected to the animals and the environment.

MEASURE YOURSELF!

Bust: Measure under your arms, around the widest part of your bust.
Waist: Measure around the slimmest part of your torso (around your natural waist line).
Hip: Measure around the widest part of your bottom, standing with feet together.
.[/sf_modal]
[/one_half][one_half_last][/one_half_last]

Sarongs are the handiest thing to have on one the beach, around the pool or on the boat - perfect for cover up on warm summer days. Wear in a beach wrap style with your swimsuit or bikini underneath or tie it around your body - the possibilities are endless.
Made with super light weight fabricated voile material, it features our signature artwork and playful pom poms around the sides.
Dimensions: 110 x 180 cm

Based on an authentic artwork hand-painted by Raymond Walters Japanangka Aboriginal artist (VIC) born in Alice Springs (NT). “The Emus are strong leaders which connects all our people, listening to languages, while nurturing sacred song lines and ceremonies across the land. They travel through country where the ancient languages breathe with mother earth, giving energy and strength to all life. ”

[master_faq category="nofabric"]

Sarongs are the handiest thing to have on one the beach, around the pool or on the boat - perfect for cover up on warm summer days. Wear in a beach wrap style with your swimsuit or bikini underneath or tie it around your body - the possibilities are endless.
Made with super light weight fabricated voile material, it features our signature artwork and playful pom poms around the sides.
Dimensions: 110 x 180 cm

Based on an authentic artwork hand-painted by Marou Wing Aboriginal artist from Western Australia: “This is a story given to me by my father. The original painting focuses on the travels of the ancestors and the significant sites that they passed.”

[master_faq category="nofabric"]

Sarongs are the handiest thing to have on one the beach, around the pool or on the boat - perfect for cover up on warm summer days. Wear in a beach wrap style with your swimsuit or bikini underneath or tie it around your body - the possibilities are endless.
Made with super light weight fabricated voile material, it features our signature artwork and playful pom poms around the sides.
Dimensions: 110 x 180 cm

Based on an authentic artwork hand-painted by Raymond Walters Japanangka Aboriginal artist (VIC) born in Alice Springs (NT).During the Jukurrpa (Dreamtime) many Ankerre (Emu) travelled across the Central Australian region from the Western Desert to the East, many of them perished, leaving behind significant sites and stories. [sf_modal header="Ankerre Jukurrpa (Emu Dreaming) – Feathers" link_type="text" link_text="More > " btn_colour="accent" btn_type="standard" btn_size="standard" btn_icon="ss-star" btn_text="Button text"]
During the Jukurrpa (Dreamtime) many Ankerre (Emu) travelled across the Central Australian region from the Western Desert to the East, many of them perished, leaving behind significant sites and stories.During their long journey one of the Ankerre went searching for food, a bush tucker, called Kutjuta (Bush Tomato). The Ankerre came across an old Ahltora (Bush Turkey) in Ngarleyekwerleng grass plains, my Grandfathers country. The Ankerre asked the Ahltora if he had any Kutjuta, the Ahltora replied that he had only dry, tasteless bush tucker. The Ankerre was too tired to travel and so he stayed around, waiting for the Ahltora to wander away. When the Ahltora flew away in the evening the Ankerre searched the area where he had seen the Ahltora earlier. As he walked around he came across a big tree and behind the tree was a deep trench filled with bush tucker, Kutjuta. The Ankerre tasted one of the Kutjuta and it was sweet and tasty. The Ahltora returned and found the Ankerre eating his hidden store of Kutjuta. They started to argue and began to fight. The Ankerre tried to hit the Ahltora with his wing and missed, hitting and splitting a Kutjuta and spreading the rest around, creating Ngarleyekwerleng.[/sf_modal]

[master_faq category="nofabric"]

Express yourself this season and give your summer look a boho inspired finish with this unique, hand-made crochet throw. Showcasing the colours of the Aboriginal flag, it is the perfect accessory to top off your summer style.
Size: 100 x 140 cm

[master_faq category="nofabric"]

"Because of Her, we can” – NAIDOC 2018 is a tribute to all Aboriginal and Torres Strait Islander women who have played and continue to play crucial roles in the lives of the nation. The aim of promoting this theme is to shine a light on the never-ending role that strong Indigenous women serve.
The design is based on a 100% authentic, hand-painted artwork created by Geoff Selmann Aboriginal artist (Goreng Goreng nation) from Queensland.“The inspiration for this artwork acknowledges my late Aunty Wi from the Bunda tribe. She spent many years digging for opals in the earth and rocks in sites across Australia. As the rhythmic beating of the ground begins to move, the grains of ochre sand and granites everywhere including time come to a quiet halt. You just tap into your sense of listening and you can hear the land spirits create dreaming.”[sf_modal header="Geoff Selmann Aboriginal artist" link_type="text" link_text=" Learn more about Geoff →" btn_colour="black" btn_type="rounded" btn_size="standard" btn_icon="ss-star" btn_text=""]
Geoff is an artist practising in Western Sydney with traditional training from his Bunda-Bunda tribal community in Bundaberg, Queensland where he was born in 1962. Currently, he is developing his visual language and storyline narratives in acrylics.
As a current President of Parramatta Arts Society, Geoff contributes to local cultural advocacy and regular exhibitions. Recently Geoff was awarded the Ngalga- Katoomba prize (2016) and at Casula the Mil-Pra AECG Kari Award (2017) and Acquisition Award 2016; 2014 Blacktown City Art-prize Aboriginal Artist award. He had 2 works gifted to the Indian PM Modi, has received a high commendation at Sculpture on The Greens 2014 in collaboration with Simon A Cook, with whom he also exhibited in Hidden Sculpturewalk Rookwood and Kooindah 2014 and Paramor Prize in 2015. Geoff is also being collected privately and having artwork published in fashion garments.

HER OPAL SPIRITS

"The inspiration for this artwork acknowledges my relative, an elder from the Bunda tribe within the Goreng Goreng nation, from where I was born. My Aunty Vi spent many years digging for opals in the earth and rocks in sites across Australia and in her lifetime accumulated quite a number in the precious opal collection. Her wishes made quite an impression upon me in that upon her death this lovely woman simply requested the collection to be placed on the top of the coffin. Her wish was fulfilled as she considered what comes from the ground must be returned to the ground, part of her connection to the country. Seeing the beautiful opals placed and returned with her was a special and endearing experience of respect and values. I wanted to suggest this story in the colours and textures I'm working with and share a humble appreciation of living simply – because of her, we can.
As the rhythmic beating of the ground begins to move, the grains of ochre sand and granites everywhere including time come to a quiet halt. You just tap into your sense of listening and you can hear the land spirits create dreaming."

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Elevate your style with this sophisticated, lightweight and soft fabricated silk scarf. Add it to your tailored work wear around your neck or put it on your head - the styling possibilities are endless.
Size: 145 x 50 cm

[master_faq category="nofabric"]

Join in the fun and print up your pins in this beautiful leggings. A fashion favourite, these leggings are comfortable and will never fail to make a statement. They are ultra-versatile and will make you stand out in all the right ways.

The design is based on a 100% authentic, hand-painted artwork created by Geoff Selmann Aboriginal artist (Goreng Goreng nation) from Queensland.“The inspiration for this artwork acknowledges my late Aunty Wi from the Bunda tribe. She spent many years digging for opals in the earth and rocks in sites across Australia. As the rhythmic beating of the ground begins to move, the grains of ochre sand and granites everywhere including time come to a quiet halt. You just tap into your sense of listening and you can hear the land spirits create dreaming.”[sf_modal header="Geoff Selmann Aboriginal artist" link_type="text" link_text=" Learn more about Geoff →

" btn_colour="black" btn_type="rounded" btn_size="standard" btn_icon="ss-star" btn_text=""]
Geoff is an artist practising in Western Sydney with traditional training from his Bunda-Bunda tribal community in Bundaberg, Queensland where he was born in 1962. Currently, he is developing his visual language and storyline narratives in acrylics.
As a current President of Parramatta Arts Society, Geoff contributes to local cultural advocacy and regular exhibitions. Recently Geoff was awarded the Ngalga- Katoomba prize (2016) and at Casula the Mil-Pra AECG Kari Award (2017) and Acquisition Award 2016; 2014 Blacktown City Art-prize Aboriginal Artist award. He had 2 works gifted to the Indian PM Modi, has received a high commendation at Sculpture on The Greens 2014 in collaboration with Simon A Cook, with whom he also exhibited in Hidden Sculpturewalk Rookwood and Kooindah 2014 and Paramor Prize in 2015. Geoff is also being collected privately and having artwork published in fashion garments.

HER OPAL SPIRITS

"The inspiration for this artwork acknowledges my relative, an elder from the Bunda tribe within the Goreng Goreng nation, from where I was born. My Aunty Vi spent many years digging for opals in the earth and rocks in sites across Australia and in her lifetime accumulated quite a number in the precious opal collection. Her wishes made quite an impression upon me in that upon her death this lovely woman simply requested the collection to be placed on the top of the coffin. Her wish was fulfilled as she considered what comes from the ground must be returned to the ground, part of her connection to the country. Seeing the beautiful opals placed and returned with her was a special and endearing experience of respect and values. I wanted to suggest this story in the colours and textures I'm working with and share a humble appreciation of living simply – because of her, we can.
As the rhythmic beating of the ground begins to move, the grains of ochre sand and granites everywhere including time come to a quiet halt. You just tap into your sense of listening and you can hear the land spirits create dreaming."

MEASURE YOURSELF!

Hip: Measure around the widest part of your bottom, standing with feet together.
Thigh: Measure around the widest part of your thigh.
Length: The full length of the garment starting from your waist.
.[/sf_modal]
[/one_half][one_half_last]For kids sizes click here →[/one_half_last]

"Because of Her, we can” – NAIDOC 2018 is a tribute to all Aboriginal and Torres Strait Islander women who have played and continue to play crucial roles in the lives of the nation. The aim of promoting this theme is to shine a light on the never-ending role that strong Indigenous women serve.
The design is based on a 100% authentic, hand-painted artwork created by Geoff Selmann Aboriginal artist (Goreng Goreng nation) from Queensland.“The inspiration for this artwork acknowledges my late Aunty Wi from the Bunda tribe. She spent many years digging for opals in the earth and rocks in sites across Australia. As the rhythmic beating of the ground begins to move, the grains of ochre sand and granites everywhere including time come to a quiet halt. You just tap into your sense of listening and you can hear the land spirits create dreaming.”[sf_modal header="Geoff Selmann Aboriginal artist" link_type="text" link_text=" Learn more about Geoff →" btn_colour="black" btn_type="rounded" btn_size="standard" btn_icon="ss-star" btn_text=""]
Geoff is an artist practising in Western Sydney with traditional training from his Bunda-Bunda tribal community in Bundaberg, Queensland where he was born in 1962. Currently, he is developing his visual language and storyline narratives in acrylics.
As a current President of Parramatta Arts Society, Geoff contributes to local cultural advocacy and regular exhibitions. Recently Geoff was awarded the Ngalga- Katoomba prize (2016) and at Casula the Mil-Pra AECG Kari Award (2017) and Acquisition Award 2016; 2014 Blacktown City Art-prize Aboriginal Artist award. He had 2 works gifted to the Indian PM Modi, has received a high commendation at Sculpture on The Greens 2014 in collaboration with Simon A Cook, with whom he also exhibited in Hidden Sculpturewalk Rookwood and Kooindah 2014 and Paramor Prize in 2015. Geoff is also being collected privately and having artwork published in fashion garments.

HER OPAL SPIRITS

"The inspiration for this artwork acknowledges my relative, an elder from the Bunda tribe within the Goreng Goreng nation, from where I was born. My Aunty Vi spent many years digging for opals in the earth and rocks in sites across Australia and in her lifetime accumulated quite a number in the precious opal collection. Her wishes made quite an impression upon me in that upon her death this lovely woman simply requested the collection to be placed on the top of the coffin. Her wish was fulfilled as she considered what comes from the ground must be returned to the ground, part of her connection to the country. Seeing the beautiful opals placed and returned with her was a special and endearing experience of respect and values. I wanted to suggest this story in the colours and textures I'm working with and share a humble appreciation of living simply – because of her, we can.
As the rhythmic beating of the ground begins to move, the grains of ochre sand and granites everywhere including time come to a quiet halt. You just tap into your sense of listening and you can hear the land spirits create dreaming."

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Whether you are sunning yourself at the beach or going out on the weekend, this fashionable tote is the perfect accessory for any lifestyle. Featuring bold printed design, magnetic closure, durable internal lining with zipped pocket and rope handles.
Dimensions: 46 x 33 cm

[master_faq category="nofabric"]

Join in the fun and print up your pins in this beautiful leggings. A fashion favourite, these leggings are comfortable and will never fail to make a statement. They are ultra-versatile and will make you stand out in all the right ways.

The design is based on a 100% authentic, hand-painted artwork created by Glen Mackie (Kei Kalak) Torres Strait Islander artist (Iama/Yam Island).“Love Of Culture pays homage to women and represents the livelihood and sacred labour of Torres Strait Islander women, often carried out in a group. Featuring unique elements like hair comb, bridal pendant and frangipani flowers with individual meanings, but as a whole, this drawing tells an important story about Torres Strait Islander women.”[sf_modal header="Glen Mackie (Kei Kalak) artist" link_type="text" link_text=" Learn more about Glenn →

" btn_colour="black" btn_type="rounded" btn_size="standard" btn_icon="ss-star" btn_text=""]
The bold minar, or infill-design style in Glen Mackie (Kei Kalak)’s work incorporates family totemic designs and his own invented geometric repeating water pattern. He retells the myths and legendary stories he inherited from older family members.
As one of Yam Island’s few practising artist he feels he has a responsibility to keep alive the sacred stories of the four brothers who travelled from the north before memory and settled Zenadh Kes, more commonly known as the Central and eastern Torres Strait Islands.

LOVE OF CULTURE

"The artwork pays homage to women and represents the livelihood and sacred labour of Torres Strait Islander women, often carried out in a group."

• The hair comb and Island mat represent the important bonds between the women.
• The bridal pendant is made from the shell from the Hawksbill Turtle by the groom and is the equivalent of a wedding ring.
• The garden stick and yam represent the time when women study the Tagai constellation in the sky at night to determine the best time to plant yam in time for the first rainy season.
• It is the job of the younger girls to always ensure the coconut water container is always kept full for the men to take with them when they go out in their boats to hunt for turtle and dugong. If the hunt is not successful, the women dig up the yam and taro from the garden and cook it ready to eat on the men’s return. The garden food is a staple and a back-up.
• The coconut scraper is used for scraping the white flesh from coconuts which the women use to make coconut milk and coconut oil for cooking and many other uses (eg hair treatments).
• The three frangipani flowers signify marriage, widowhood, being single. Depending on where the flower is placed on the head, it has different meanings:
• In the middle or back of head: a widow
• On the right: a single woman
• On the left: a married woman [/sf_modal]

MEASURE YOURSELF!

Hip: Measure around the widest part of your bottom, standing with feet together.
Thigh: Measure around the widest part of your thigh.
Length: The full length of the garment starting from your waist.
.[/sf_modal]
[/one_half][one_half_last]For kids sizes click here →[/one_half_last]

Give your beach look a boho inspired finish wearing our brand new crochet bikini. You’ll be in love with this hand-made petite set - featuring a flirty bikini top that ties at neck and back + a slim line bikini bottom that ties at sides. Highlighted detailing along the edges, fully lined.

MEASURE YOURSELF!

Bust: Measure under your arms, around the widest part of your bust.
Waist: Measure around the slimmest part of your torso (around your natural waist line).
Hip: Measure around the widest part of your bottom, standing with feet together.
.[/sf_modal]
[/one_half][one_half_last][/one_half_last]

Give your beach look a boho inspired finish wearing our brand new crochet bikini. You’ll be in love with this hand-made petite set - featuring a comfy halter neck top that ties at the top and back + a slim line bikini bottom that ties at sides. Highlighted detailing along the edges, fully lined. Please note, that the side detailing of the actual product is white, not black.

Colours and lines are based on an authentic artwork hand-painted by Ailsa Walsh Aboriginal artist from the Lardil/Kullili/Yuggera Nation (QLD): Earth Traveller is a piece about us connecting to country. Where ever we travel we leave an imprint of ourselves to that place. The country also leaves a mark on us. This is when we are connected to the animals and the environment.

MEASURE YOURSELF!

Bust: Measure under your arms, around the widest part of your bust.
Waist: Measure around the slimmest part of your torso (around your natural waist line).
Hip: Measure around the widest part of your bottom, standing with feet together.
.[/sf_modal]
[/one_half][one_half_last][/one_half_last]

Sarongs are the handiest thing to have on one the beach, around the pool or on the boat - perfect for cover up on warm summer days. Wear in a beach wrap style with your swimsuit or bikini underneath or tie it around your body - the possibilities are endless.
Made with super light weight fabricated voile material, it features our signature artwork and playful pom poms around the sides.
Dimensions: 110 x 180 cm

Based on an authentic artwork hand-painted by Raymond Walters Japanangka Aboriginal artist (VIC) born in Alice Springs (NT). “The Emus are strong leaders which connects all our people, listening to languages, while nurturing sacred song lines and ceremonies across the land. They travel through country where the ancient languages breathe with mother earth, giving energy and strength to all life. ”

[master_faq category="nofabric"]

Sarongs are the handiest thing to have on one the beach, around the pool or on the boat - perfect for cover up on warm summer days. Wear in a beach wrap style with your swimsuit or bikini underneath or tie it around your body - the possibilities are endless.
Made with super light weight fabricated voile material, it features our signature artwork and playful pom poms around the sides.
Dimensions: 110 x 180 cm

Based on an authentic artwork hand-painted by Marou Wing Aboriginal artist from Western Australia: “This is a story given to me by my father. The original painting focuses on the travels of the ancestors and the significant sites that they passed.”

[master_faq category="nofabric"]

Sarongs are the handiest thing to have on one the beach, around the pool or on the boat - perfect for cover up on warm summer days. Wear in a beach wrap style with your swimsuit or bikini underneath or tie it around your body - the possibilities are endless.
Made with super light weight fabricated voile material, it features our signature artwork and playful pom poms around the sides.
Dimensions: 110 x 180 cm

Based on an authentic artwork hand-painted by Raymond Walters Japanangka Aboriginal artist (VIC) born in Alice Springs (NT).During the Jukurrpa (Dreamtime) many Ankerre (Emu) travelled across the Central Australian region from the Western Desert to the East, many of them perished, leaving behind significant sites and stories. [sf_modal header="Ankerre Jukurrpa (Emu Dreaming) – Feathers" link_type="text" link_text="More > " btn_colour="accent" btn_type="standard" btn_size="standard" btn_icon="ss-star" btn_text="Button text"]
During the Jukurrpa (Dreamtime) many Ankerre (Emu) travelled across the Central Australian region from the Western Desert to the East, many of them perished, leaving behind significant sites and stories.During their long journey one of the Ankerre went searching for food, a bush tucker, called Kutjuta (Bush Tomato). The Ankerre came across an old Ahltora (Bush Turkey) in Ngarleyekwerleng grass plains, my Grandfathers country. The Ankerre asked the Ahltora if he had any Kutjuta, the Ahltora replied that he had only dry, tasteless bush tucker. The Ankerre was too tired to travel and so he stayed around, waiting for the Ahltora to wander away. When the Ahltora flew away in the evening the Ankerre searched the area where he had seen the Ahltora earlier. As he walked around he came across a big tree and behind the tree was a deep trench filled with bush tucker, Kutjuta. The Ankerre tasted one of the Kutjuta and it was sweet and tasty. The Ahltora returned and found the Ankerre eating his hidden store of Kutjuta. They started to argue and began to fight. The Ankerre tried to hit the Ahltora with his wing and missed, hitting and splitting a Kutjuta and spreading the rest around, creating Ngarleyekwerleng.[/sf_modal]