Business: Bed Sheets Bonanza

Few capitalistic ventures can rival the return on invest ment of a movie
megabit, and National Lampoon's Animal House is, in more ways than
one, a gross example. Produced for a meager $2.7 million and promoted
with a fur ther $4.5 million, the film so far has taken in more than
$50 million. Producer Matty Simmons, chairman of the company that
publishes the raucous monthly National Lam poon, expects revenues to
top $80 million by year's end, not counting foreign distribution. That
would place the film-among the top 15 movie earners of all time.