High school wide receiver recruit Derek Kief announced his commitment to Alabama in a very unique way over the weekend. Kief, who is a four-star recruit that is ranked 32nd at his position by Scout.com, had been keeping fans in the loop by regularly updating his personal website to inform them of which schools he was considering.

Kief had narrowed his decision down to Alabama, Notre Dame, Kentucky, Ohio State and Northwestern before posting the clever video you see above on YouTube on Sunday. The La Salle High school star incorporated his whole family into the clip before unveiling his baby sister Zoey, who was dressed in Crimson Tide colors with an Alabama “A” on the front of her outfit. After that, his entire family was dressed in Alabama gear and enthusiastically making the “Roll Tide” hand signal.

That’s a lot of hype for a high school recruit, but it’s nothing we aren’t used to seeing. Whether it be a football player getting a tattoo and later changing his mind or basketball player shaving a logo into the back of his head, announcing one’s commitment has become a production in itself. Let’s hope Kief lives up to the hype that he is creating for himself.