GM readies electric rival to Tesla

JohnD. Stoll

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GM’s current electric-car offering, the Chevrolet Volt.

General Motors Co. plans to launch a $30,000 electric vehicle called the Chevrolet Bolt that would be capable of driving 200 miles on a charge by 2017, according to people familiar with the strategy, a move to gain ground on Tesla Motors Inc.

GM
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will show off a concept version of the Bolt on Monday at the Detroit auto show, eight years after the auto giant disclosed it would re-enter the electric-car market with the Chevrolet Volt. The Volt, on sale since late 2010 and redesigned for 2015, is being upgraded to get better capability and sharper design, and has a backup gasoline motor on board in case juice runs out.

The Chevy Bolt, carrying a more capable battery manufactured by South Korea’s LG Chem Ltd.
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, will be aimed squarely at Tesla’s
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forthcoming Model 3, a $35,000 electric car also slated to debut in 2017. The concept version of the electric car will be a hatchback designed to look more like a so-called crossover vehicle, according to people familiar with the design. The Bolt will be capable of driving four times farther than a Chevrolet Volt plug-in hybrid on a single charge.

GM has thus far struck out in its attempt to match its Silicon Valley rival. Recently, GM launched a $75,000 Cadillac ELR plug-in car that failed to dent Tesla’s dominance among luxury electric-vehicle buyers who have clamored for the Model S sedan.

By placing the Bolt in the high-volume Chevrolet line and giving it a name similar to the Volt, executives hope to polish Chevy’s image as a full-line vehicle manufacturer prepared to meet demand, regardless of prices at the pump, according to people familiar with the strategy. GM expects the Bolt to compete globally, including in markets such as China. It is unclear if a car similar to the Bolt would be inserted in the Opel, Cadillac or Buick brands down the road.

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