Clintons has launched a ‘Words of Wisdom’ campaign in the run up to Mother’s Day, looking at the knowledge passed down from a mother to her children.

The campaign features TOWIE stars Jessica and mum Carol Wright in a video asking mothers what advice they would make sure they pass on.

Consumers are urged to join in via hashtag #mumsWOW.

Tim Fairs, marketing director at Clintons, said: “Mother’s Day provides Clintons with the perfect opportunity to connect with a wide audience. We wanted a campaign that allowed us to clearly demonstrate to our customers that we understand the importance of celebrating mums and the sentiment surrounding this key season.

“Our nationwide presence and growing online offering, which now includes personalised Mother’s Day cards and gifts, places us in prime position to help our customers thank their mums this Mothering Sunday.”