Final thoughts…

But you still need to reach those prospects if you have any hopes of growing your business.

With new Gmail-based ads, you can now target your ideal customers with ads directly in their inboxes.

Instead of getting lost in the sea of emails, your ad will display at the top of the inbox, giving you diverse options for converting traffic.

You can include diverse elements like video, product sales and customizable calls to action.

When implementing Gmail ads, work to improve your ROI by refining your audience targeting and boosting your open rate.

Take what you’ve learned from your previous successful email marketing campaigns and put it into practice here. To produce the best ROI possible with Gmail ads, you need to focus on driving your open rates higher.

If you put these pointers into practice, you can run a successful Gmail ad campaign that yields a high ROI.