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Infographic: Roadmap for a Trustworthy E-Commerce Website

Every contact a visitor has with an e-commerce website is an opportunity for a business to instill trust in the visitor. Here, we break down how a business can do that, at multiple points in a customer lifecycle.

Highlighting genuine reviews and customer feedback is one of the best ways to build trust. Unfortunately, there are unscrupulous websites who post fake reviews making it harder for us small business owners to establish trust. In addition to reviews, what we do is provide as many platforms to be contacted. When our customers know we communicate, that will surely build trust.

Great infographic that highlights the importance of the key factors when considering e-commerce design. It is also a great starting point for those starting out in the world of e-commerce but also acts as a timely reminder for those who have been around for a while and have recently or are currently working on site re-design projects.

This is great advice…for people with a lot of visitors and customers who have already posted comments, reviews, etc etc. They are already at least somewhat successful. Many times those take years to get. So what about people who are just starting out? The SSL isn’t enough…

Exactly what you mentioned in your info-graphic is absolutely true to handle an eCommerce website. It’s not so easy to make a customers to a buy product easily. I am happy to have a quality ecommerce website which meets all your quality standards.

For an e-commerce site, strategic placing of the elements play an important role. It is advisable to look for the criteria that build the trust, this includes details about the product, author of the product, number of orders placed, Real images, strong CTAs and user comments, and then place them at the right places.

Another important aspect is to select the right mix of colors. There are certain colors that are considered negative and make sure you avoid them.

It is advisable to experiment with the PSDs till the design is finalized and convert PSD to HTML once everything is good to go. A/B testing of ecommerce websites may give you better insights.

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We're more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they're using multiple devices.