How 'Vice' Became A Video Success Story

While the magazine is still running and is "a really important part of what Vice is", it represents less than 5% of the company's overall revenue. Last year the total revenue was more
than $110 million and Vice is "on track in 2012 to generate significantly more", Dan'l Hewitt, general manager of AdVice, a division of Vice Media, told Journalism.co.uk.