What Did the Kardashians Change The Name of Their Makeup Line To?

Say goodbye to Khroma and hello to Kardashian Beauty! America’s most famous trio was forced to change the name of their cosmetics line after losing a legal dispute to Kroma Beauty, a Florida-based company.

“Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward,” said Nicole Ostoya, chief executive officer of Santa Monica, Calif.-based Boldface. “We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics.”

What do you think of the name change? Will you still buy the girls’ bronzers, lipsticks, and eye shadows? I personally think it’s more on brand with the rest of their trademarked Kardashian-everything businesses, but tell me your thoughts in the comments below or on Twitter @OKMagazine!