Gateway's plasma TV, an aggressive approach

Gateway will come out with its first television in years on Monday, and the real eye-catching feature is the price. As reported earlier, Gateway will begin to sell a branded 42-inch screen plasma TV for just under $3,000, according to sources close to the company, hundreds of dollars below the price of competing models. In September, the average selling price of plasma TVs in the United States was $6,328, according to Tom Edwards, senior analyst at research firm NPD Intelect.