What we do is really straightforward: every few weeks we meet, we take a problem and we work together to make something – a tangible thing – that solves it.

What we make varies – it could be a single physical or digital prototype or object, or a whole sequence of linked objects, interactions, products and services – a whole experience.

While outputs might be different they all have one thing in common: they’re all driven by deep insight about who the end user is and what will make an emotional connection with them – what will create more meaning and happiness.

So that’s what we do – find and solve problems in order to create more meaning and more happiness. And we want to do this in a way that adds not takes away from us as people.

That’s also why the XDs is not for profit, and works to create social good.