Reading List

Innovation Excellence wants to share with you some of the texts we’ve found worthwhile on the subject of innovation. If you have other suggestions of meaningful volumes, please submit your recommendations on our Contact Us page.

Book Description
Research shows that up to seventy percent of all change initiatives fail. Let’s face it, change is hard, as is getting an organization on board and working through the process. One thing that has been known to be effective is onboarding teams not only to understand this change, but to see the process and the progress of institutional change. Charting Change will help teams and companies visualize this complicated process. Kelley has developed the Change Planning Toolkit™ and the Change Planning Canvas™, which enable leadership and project teams to easily discuss the variables that will influence the change effort and organize them in a collaborative and visual way. It will help managers build a cohesive approach that can be more easily embraced by employees who are charged with the actual implementation of change. This book will teach readers how to use this visual toolkit to build a common language and vision for implementing change.

Book Reviews
“There’s no denying it: Change is scary. But it’s also inevitable. In Charting Change, Braden Kelley gives you a toolkit and a blueprint for initiating and managing change in your organization, no matter what form it takes.”
– Daniel H. Pink, author of Drive and To Sell is Human

“Thoughtful, thorough, and practical is the rare blend that Braden has achieved in this Change Management field guide. Much more than a series of tactics, Charting Change will explicitly, sequentially, and visually help users create a diverse set of experiences for stakeholders that will most certainly increase likelihood of success.”
– Eric D. Hieger, Psy.D., Business Transformation and Change Leadership Practice Lead at ADP

“Braden Kelley and his merry band of guest experts have done a nice job of visualizing in Charting Change how to make future change efforts more collaborative. Kelley shows how to draw out the hidden assumptions and land mines early in the change planning process, and presents some great techniques for keeping people aligned as a change effort or project moves forward.”
– Phil McKinney, retired CTO for Hewlett-Packard and author of Beyond the Obvious

“As the pace of change speeds up, the market disruptions and resulting changes can be daunting for all. We all wish we could predict how change will affect our business, our market and our people. No matter what business area you come from, change affects us all and can produce great outcomes when managed well. In Braden Kelley’s newest book, Charting Change, he provides a terrific toolkit to manage this process and make it stick.”
– Denise Fletcher, Chief Innovation Officer, Xerox

“Higher employee retention? Increased revenue? Process enhancements? Whatever your change goal, Charting Change is full of bright ideas and invaluable visual guides to walk you through change in any area where your organization needs it.”
– Marshall Goldsmith is the #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won’t Get You There

Book Description
Essential strategies to transform your organization and boost your profits Want to recapture your organization’s original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.

Helps you identify the blockages hindering innovation within your organization

Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities

Explores leading innovation theories you can apply right away-without expensive consultants

Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.

From the Inside Flap
Get back that innovation mojo!

“Innovation is all about taming the unknown. In large companies, the unknown often goes unfunded. Stoking Your Innovation Bonfire arms you with the case studies you need to go from random spark to a steady burn.”
— Steve Faktor, Vice President, Business Growth and Innovation, American Express

Innovation to the Core
A Blueprint for Transforming the Way Your Company Innovates
by Rowan Gibson and Peter Skarzynski

Book Description
If you’re like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success. In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos–the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You’ll find parts devoted to crucial topics–such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools–frameworks, checklists, probing questions–help you put the book’s ideas into action. Crafted in close coordination with Gary Hamel–the man who Fortune magazine has called “the world’s leading expert on business strategy”–Innovation to the Core is the definitive fieldbook for making innovation a core competence in your organization.

Book Description
“Open innovation” refers to the practice of developing business ideas not in isolation but in collaboration with customers, academia, or other firms. “Crowdsourcing” refers to the practice of outsourcing tasks to a large group of people through an open call. Both are of wide interest among business strategists and managers. This book targets business readers who want to learn how to improve innovation in their organizations. Bringing together twenty leading thinkers, commentators, and practitioners, it explains how and why to look outside one’s organization to find innovative products and services, and it shows how to use those innovations to advance one’s business strategy. It also explains how to overcome the practical difficulties of applying open innovation and crowdsourcing. Contributors include Julian Keith Loren, Andrew Gaule, Stefan Lindegaard, Renee Hopkins, Jeffrey Phillips, Braden Kelley, Andrea Meyer, Anthony Townsend and Steven Shapiro

The Future of Management
by Gary Hamel with Bill Breen

Book Description
What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation – new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century – centered on control and efficiency – no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management. Hamel explains how to turn your company into a serial management innovator, revealing:

The make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change.

The radical principles that will need to become part of every company’s “management DNA.”

The steps your company can take now to build your “management advantage.”

Practical and profound, The Future of Management features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators.

Design-Driven Innovation
Changing the Rules of Competition by Radically Innovating What Things Mean
by Roberto Verganti

Book Description
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don’t push new technologies; they push new meanings. It’s about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo’s Wii or Apple’s iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls “interpreters” – the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

Robert’s Rules of Innovation
A 10-Step Program for Corporate Survival
by Robert F. Brands with Martin J. Kleinman

Book Description
From a leader in innovation best practices, 10 practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today’s “innovate or die” world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert’s Rules of Innovation simply, intelligently, and entertainingly creates order from the chaos imposed by today’s misguided mandate for “addition by subtraction” profitability. Concisely, Robert’s Rules of Innovation * Distills Robert Brands’ wealth of experience as a leader of international product development teams * Explains why innovation is imperative * Provides the practical steps needed to deliver innovation * Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices

Book Description
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments – identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization’s competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors’ tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations

Innovate with Influence
Tales of a High-Tech Intrapreneur
by Steve Todd

Book Description
Ever think about joining a large corporation but were concerned that your great ideas would become lost? Looking for a job as an entrepreneur but have discovered that startup funding is a little tight? Are you an innovative college grad looking for a creative outlet but not sure that a big company is the way to go? Innovate With Influence describes the intrapreneur , an emerging breed of employee that specializes in leveraging the resources of large corporations in order to drive new ideas into successful product offerings. In this book Steve Todd covers the step-by-step process of creating new ideas, how to work influentially with teammates, and how to deliver new, high-tech products into the hands of customers. Steve’s methods are not based on observation; they are based on his own track record at large corporations. Learn the habits of highly successful intrapreneurs as Steve discusses the building of intrapreneurial influence, the most important quality for innovators at large corporations. Learn the reasoning behind limiting corporate visibility in order to maximize effectiveness. Learn the trade-offs between staying in the trenches and taking a management role; these choices impact innovative effectiveness. And of course, learn the most effective habit for generating the specific ideas that will become adopted by a corporation. Innovate With Influence is a handbook for intrapreneurs.

The Strategy Paradox
Why committing to success leads to failure (and what to do about it)
by Michael E. Raynor

Book Description
A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximize their chances for glory are often unwittingly setting themselves up for ruin. The sad truth is that most companies have left their futures almost entirely to chance, and don’t even realize it. The reason? Managers feel they must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict. It is this collision between commitment and uncertainty that creates THE STRATEGY PARADOX. This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival. Michael E. Raynor, coauthor of the bestselling The Innovator’s Solution explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as you can come to getting something for nothing. Drawing on leading-edge scholarship and extensive original research, Raynor’s revolutionary principle of Requisite Uncertainty yields a clutch of critical, counter-intuitive findings. Among them: — The Board should not evaluate the CEO based on the company’s performance, but instead on the firm’s strategic risk profile — The CEO should not drive results, but manage uncertainty — Business unit leaders should not focus on execution, but on making strategic choices — Line managers should not worry about strategic risk, but devote themselves to delivering on commitments With detailed case studies of success and failure at Sony, Microsoft, Vivendi Universal, Johnson & Johnson, AT&T and other major companies in industries from financial services to energy, Raynor presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.

“This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative set of ideas that no manager (or management teacher) can afford to ignore.”
–Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Harvard Business School

“Fast Second will force cutting-edge leaders of big, established companies to totally rethink radical innovation. Conquering radical new markets is about timing and a smart strategy for scaling them up, not creating them.”
–Kathleen M. Eisenhardt, Stanford W. Ascherman M.D. Professor, Stanford University, and coauthor, Competing on the Edge: Strategy as Structured Chaos

Book Description
When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation – and provides a practical framework for doing so. Most books on innovation – including Christensen’s previous two books – approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

From Publishers Weekly
Christensen (The Innovator’s Dilemma) analyzes the strategies that allow corporations to successfully grow new businesses and outpace the other players in the marketplace. Christensen’s earlier book examined how focusing on profits can destroy even well-run corporations, while this book focuses on companies expanding by being “disruptors” who are able to outpace their entrenched competition. The authors (Christensen is a professor at Harvard Business School and Raynor, a director at Deloitte Research) examine the nine business decisions integral to growth, including product development, organizational structure, financing and key customer base. They cite such companies as IBM, AT&T, Sony, Microsoft and others to illustrate their points. Generally, the writing is clear and specific. For example, in discussing whether a company has the resources necessary for growth, the authors say, “In order to be confident that managers have developed the skills required to succeed at a new assignment, one should examine the sorts of problems they have wrestled with in the past. It is not as important that managers have succeeded with the problem as it is for them to have wrestled with it and developed the skills and intuition for how to meet the challenge successfully the next time around”; they then provide a real-life example of a software company. Similar important strategies give readers insights that they can use in their own workplaces. People looking for quick fixes may find the charts, diagrams and extensive footnotes daunting, but readers familiar with more technical business management tomes will find this one both stimulating and beneficial.

Copyright 2003 Reed Business Information, Inc.

The Innovator’s Dilemma
The Revolutionary Book that Will Change the Way You Do Business
by Clayton M. Christensen

Book Description
What do the Honda Supercub, Intel’s 8088 processor, and hydraulic excavators have in common? They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets. In The Innovator’s Dilemma, author Clayton M. Christensen shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies. At the heart of The Innovator’s Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing. Succinct and clearly written, The Innovator’s Dilemma is an important book that belongs on every manager’s bookshelf. Highly recommended. –Harry C. Edwards — This text from Amazon.com refers to the Hardcover edition.

Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
by Geoffrey Moore

Book Description
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection – and master their own evolution Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors – or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company’s offers apart? Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today’s Darwinian challenges, whether they’re producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For
companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve. For any business competing in today’s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.

Book Description
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a “whole product model.” Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market. Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone.

Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim and Renee Mauborgne

From Publishers Weekly
Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies”-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France’s INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans. They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.

Book Description
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we’ve made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today’s challenges. Using dozens of examples from the history of technology, business, and the arts, you’ll learn how to convert the knowledge you have into ideas that can change the world. * Why all innovation is a collaborative process * How innovation depends on persuasion * Why problems are more important than solutions * How the good innovation is the enemy of the great * Why the biggest challenge is knowing when it’s good enough “For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don’t have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we’re satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong.” — Scott Berkun, from the text.

Book Description
We all know how important creativity is at work. New ideas, fresh solutions, and innovative approaches are always talked about, but rarely ever practiced. ?Whatif!, Second Edition gives you the power, insight, and courage to capture the essence of creativity at work. This one-of-a-kind book breaks creativity into six practical behaviors and shows you how all of us–not just the wacky genuis–is packed with creative potential. This fully updated and expanded edition explores areas that the first edition did not, filled with new insights, stories, and cases it will help you find or recapture your creativity with proven exercises that will help unlock the creative potential in anyone.

Fast Company Magazine

From Amazon.com
Since 1995, Fast Company has been an informative and vital voice of the changing business industry. The monthly magazine is a beacon to new industries, especially those tied to the Internet, but offers more. Inside are smart attitudes and information that give entrepreneurs and business professionals the particulars of leadership and organization, no matter what the trade. Find key ingredients of working in teams or read a candid interview with the leaders of today’s leading-edge companies. The magazine also offers practical business tools and tactics, from must-have gadgets to how to handle voluminous amounts of e-mail. Ideas come from Wall Street, Silicon Valley, Harvard, and even Las Vegas. The magazine dubbed the entrepreneurship and consulting movement “Free-Agent Nation,” and overnight became the bible for those working for themselves. –Doug Thomas