Lufthansa Dreamscapes

by Degordian

Silver

Lufthansa was expanding its network to new long-haul sun destinations and the main goal was to attract as many relevant users from Europe as possible to book their overseas flight. For this purpose, we created and developed a Dreamscapes website that presented 6 new and attractive destinations where Lufthansa operates. With so many online travel guides, travel websites and blogs all over the web, the main challenge was to differentiate from them.

In an effort to step away from the typical travel guide and sandy beaches content one would expect when presenting a vacation destination, we decided to introduce the unique, interesting and little-known facts about each destination. Goals were to promote and present Lufthansa’s new long-haul sun destinations, increase traffic to Dreamscapes website and to promote the Premium Economy Class and the new Lufthansa service.

After achieving almost 130.000 visits on the website in a period of only one month and the fact that visitors who shared the website with their friends had above average traffic quality (112% more pages/session and 449% higher session duration), we can say the project was a great success.