Answering to a question, Cook said the Mac desktop was very strategic for Apple.

“It is unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people,” wrote Cook.

Cook said Apple’s greatest differentiator was their culture and people who were embedded with “change the world” attitude and boldness that “good is not good enough”.

“They are the foundation by which everything else comes about. Without great people and a great environment that people can live in, we would not have intellectual property. We would not have the best products. We would not have the inventions or features I mentioned earlier,” Cook noted.