Next time the missus asks you to pick-up a Bic at the newsagents, you’d be wise to clarify what she’s after. The firm's branching out from disposable razors and pens, and has launched a mobile phone.
Bic_phone Bic's phone: available on Orange
Bic has teamed-up with Orange France to launch the Bic Phone, which comes with a …

Well...

49 EUR?!?

Unless France's market is dramatically different from Germany's, this sounds like a recipe for failure. I've never walked into an electronics store here without seeing some Vodafone or T-Mobile PAYG handset for 10-20 EUR (including 5-10 EUR starting credit), rechargeable at any grocery checkout counter or ATM nationwide.