Joint Venture Marketing How To Use Selling Triggers To Increase Response

Joint Venture Marketing - How to​ Use Selling Triggers to​ Increase ResponseJoint ventures are one of​ the​ most effective ways to​ grow your business .​ Yet,​ like many of​ the​ most effective marketing strategies,​ when done improperly,​ your results may often be poor.When you​ try to​ sell your product,​ you​ use all sorts of​ conversion tactics such as​ building a​ relationship,​ getting your benefit across,​ using deadlines,​ exclusivity and calls to​ actions.So it​ would make sense to​ follow the​ same guidelines when trying to​ attract joint venture partners right? Your main goal is​ trying to​ get people to​ take the​ action you​ want them to​ .​ People are all the​ same .​ They respond to​ the​ same triggers .​ It doesn't matter if​ they have years of​ experience in​ guerilla marketing or​ if​ they're a​ newbie.Let's examine some of​ the​ trigger points that will increase your success in​ landing joint ventures:1.) Building a​ relationshipPeople are more likely to​ work with someone they've worked with before .​ They're also more likely to​ buy from someone they've bought from before .​ That's because trust is​ the​ most important facet of​ any relationship .​ If you​ approach me and I​ have no clue who you​ are,​ then I​ automatically do not trust you​ until you​ do something to​ build that trust.You can build trust in​ a​ variety of​ ways .​ One way is​ to​ refer to​ a​ mutual business partner .​ Let's say I've done business with your friend Jeff .​ I​ trust Jeff because we had a​ good business dealing .​ If Jeff endorses you,​ then you've automatically gained my trust .​ So go contact Jeff and have him contact me .​ All you​ have to​ do is​ ask Jeff.Perhaps you​ don't know anybody in​ the​ business .​ That's when you​ use the​ law of​ reciprocity in​ your favor .​ This law states that whenever you​ do something nice for someone,​ they're more likely to​ reciprocate .​ For example,​ if​ you​ provide good information to​ prospects for free,​ then they feel like they owe you​ something.You can do a​ variety of​ things for potential jv partners .​ You can create marketing material that they can use for their affiliate program .​ You can create screencam video tutorials of​ their products for them so they can give away to​ their customers.It will take more work to​ do this than simply sending out an​ email .​ If you've researched your potential jv partner thoroughly,​ then you'll know the​ volume of​ business you'll gain will be worth your effort .​ Even if​ this jv prospect doesn't work with you,​ he'll more than likely refer you​ to​ his other heavy hitter friends.Obviously,​ what I've outlined above may seem like a​ lot of​ work .​ You may just be happy send form letters to​ as​ many people as​ possible asking them to​ promote for product for a​ split of​ the​ profit .​ You may get a​ few interested people based on​ the​ volume of​ emails you​ send out .​ If you​ use the​ brute force tactic,​ you'll surely run out of​ prospects to​ email eventually.Now that you​ understand the​ importance of​ building a​ relationship,​ let's look at​ the​ second trigger.2.) ExclusivityPeople like to​ feel like they belong to​ a​ special group .​ If you​ tell them that they were specifically selected based on​ some criteria,​ they'll feel special and will more likely respond positively .​ Stroke their ego a​ little.Here is​ an​ example of​ this method:Dear potential jv partner,​I read your article on​ xyz site and thought it​ was very informative .​ I​ like how you​ pointed out blah blah blah .​ Based on​ your article,​ I​ felt you​ were an​ authority on​ xyz topic .​ I​ have a​ product related to​ this niche and I'm seeking experts in​ the​ field to​ promote my product for a​ split of​ the​ profits.orDear potential jv partner,​I'm contacting you​ because you​ were recently featured as​ a​ top affiliate for 'xyz product' .​ I​ have an​ exclusive invitation only affiliate program and I'd like to​ invite heavy hitters such as​ yourself to​ join .​ I'm only accepting about a​ dozen partners at​ this time so that you​ have the​ benefit of​ less competing partners.3.) PerksMany people do not know the​ difference between an​ affiliate and a​ jv partner .​ This difference should be noted because a​ jv partner can bring you​ so much more business than an​ affiliate.When you​ have an​ affiliate program,​ your affiliates are commissioned employees .​ In a​ sales organization,​ people who make more sales volume per given month are elevated to​ a​ higher commission level .​ People with spectacular selling skills are highly coveted .​ They are an​ asset .​ If they're not valued then they will jump to​ another opportunity .​ Why should they work for you​ when they get more benefit for the​ same amount of​ work elsewhere?Your joint venture partners should get perks such as​ higher commissions,​ exclusive marketing tools,​ a​ head start etc.Giving away your product to​ a​ potential jv partner for review is​ the​ least you​ should do .​ That's the​ bare minimum .​ I​ still get joint venture emails where people do not even offer to​ provide the​ product for review .​ It means they have not done proper research on​ me.What I've listed are three ideas to​ keep in​ mind when contacting joint venture partners .​ There are many more triggers you​ can use to​ increase response to​ your proposal .​ Just look at​ the​ same triggers you​ use when trying to​ sell your product.As I've mentioned before,​ people all respond the​ same way to​ certain emotional triggers .​ Utilize them every chance you​ get to​ obtain a​ higher response from your marketing efforts.