Lexine Machuca

About the Author

Lexine Machuca

Lexi Machuca is a staff writer at Fit Small Business. She has previously worked as a news writer and content creator, dabbling in creative writing where she can. She enjoys making art, writing poetry, and studying pop culture.

A nonprofit organization serves public or mutual benefits and interests. Being a nonprofit does not mean that the organization does not generate profit, but simply that it doesn’t generate revenue for the purpose of harvesting income. They typically serve a scientific, religious, educational, or charitable purpose and, with recognition by the IRS, are tax-exempt. Nonprofits…

If you need to create a website for your business, event, or portfolio, you are probably hearing the word CMS pop up during your research. That’s because a CMS, or content management system, can be an important part of creating your website. In this article, we go over what a CMS is, the pros and…

Cost of goods sold (COGS) is an accumulation of the direct costs that went into the goods sold by your company. This includes the cost of any materials used in production as well as the cost of labor needed to produce the good. It does not include indirect expenses such as distribution costs and marketing…

Influencer marketing uses people with a large following to drive a brand’s message to their target market. Celebrities, athletes, and those with large social media followings are used to promote products or services. Instead of addressing the consumers directly, this strategy relies on individuals to inspire and get the word out to the target market….

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