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New Checkoff Tool Helps Retail Beef Sales

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Date: Thursday, October 10, 2013

The checkoff introduced a one-of-a kind cut test tool to retailers in September, making it easier for them to determine the true cost of beef cuts. Retail professionals rely on the checkoff for beef sales data, and this new cut test gives them access to the most comprehensive price modeling and profitability tool in the industry. The dynamic, web-based tool helps retailers model and simulate profitability and margins associated with selling retail beef cuts, to improve been demand through competitive pricing.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.