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CASE STUDY

CARGO SEAT

OVERVIEW

We love working with startups and businesses with a fire in their belly and the ambition to match. We love it even more when they need video and let us take the reigns creatively. CarGo Seat is a brand new booster seat aimed at children aged between 6-10 and is so much more than what it seems. With a inside compartment with 12L of space, kids can carry all their favourite toys (and snacks!) wherever they go thanks to a handy fold-down handle and robust roller wheels. This car seat is something special, so watch our promotional video and see what all the fuss is about!

OBJECTIVE:

To create a promotional video showcasing the benefits and features of CarGo Seat to help boost their IndieGoGo campaign.

BACKGROUND:

From the brand – “The revolutionary way for kids to cart their toys and travel in comfort, safety and style…”

SHOOTING:

This was a big one! Weeks of planning and storyboarding paid off and helped us deliver a campaign video we are truly proud of. After meeting with CarGo’s design team at Saint Serif design and photographer Crave Images, we got to work creating a unique storyboard that would incorporate all of the features that CarGo Seat offers. After our principle cast was enlisted as the face of CarGo Seat, we visited Glasgow International Airport on shoot day 1 for a full day of filming on location. We shot a mixture of static and tracking scenes on day 1 – we made it a priority to show how easy it was for the children to roll CarGo Seat behind them. For this, we used the Ronin-M stabiliser paired with our Sony A7SII (shooting 4k). The team at Glasgow Airport were extremely helpful and made it very easy to obtain the scenes that we needed to. We made use of natural light with a small amount of fill light with LEDs.

Day 2 began the following day at a beautiful home which was kindly offered for the video and photoshoot. Again, we used a mixture of tracking shots with the Ronin-M as well as some shoulder rig shots to keep nice and close to the action. The shots inside the boy’s bedroom were lit with natural light, practicals and an LED bounced off of a warm reflector. After finishing up at the house, we moved onto our second location for the day, The Lea Burn restaurant in East Kilbride. We shot predominantly on sticks, using a mixture of practicals and bounced LED light. By this point, the sun had set – lots of light needed!

Day 3 was shot outside The Lea Burn and the family home to get pickup scenes that were missing. We made sure to get an abundance of footage to be used as b-roll and footage for alternative future cuts.

We are delighted with the feedback CarGo Seat have received on their IndieGoGo campaign page with regards to the video and the professionalism it conveys.