Faultline Online Reporter

Major content providers running Giraffic AVA SDK trials

Colossal sums of cash have been invested in improving networks to solve buffering issues and improve the end user OTT experience, but there are also ways of achieving this with software in the devices themselves, an option that has been somewhat neglected. An 8 year-old Israeli outfit called Giraffic Technologies is targeting this market, supplying its AVA (adaptive video acceleration) technology for deployment inside various streaming devices – claiming to reduce buffering by as much as 80% with adaptive bit rate (ABR) playback savings of up to 200%. Giraffic recently rolled out an SDK (software development kit) of its AVA technology, which is being licensed by operators and OTT content providers for their streaming apps on mobile devices and smart…