Pikewood Creative offered readers of West Virginia Executive magazine a chance to win a free promotional video for their business/organization. Out of all of the entrants received, Pikewood’s staff voted for the Ronald McDonald House Charities of Morgantown.

While these facilities can be found nationwide, and carry the McDonald’s name, they each operate independently and have to promote themselves and fundraise independently as well.

Families who have children that have to be treated at a hospital far away from home, can take advantage of the Ronald McDonald House in that hospital’s area. They can stay there at a minimal cost (or free if the family cannot afford to pay the minimum), they will be fed there, and they’ll be able to empathize with the other families in similar situations.

Volunteers cook meals each day for the families. The Houses also accept donations for everything from food to laundry detergent to paper towels. Monetary donations are helpful too.

The Morgantown RMHC wanted to be able to share their story – if you’ve never needed to stay at one of these Houses, many times the surrounding community is not aware that they exist; or, if they’re aware, they don’t know how they can help.

This video illustrates how the local community member can help to foster an already established program to keep families warm, fed and cared for during what is often the worst part of their lives.

The promotional video was created and produced completely from scratch by the Pikewood Creative team.