With festive cards, Sodexo promises more flexibility and more options for the employees.

Festivals are around the corner, and HR teams across corporates must be devising new and innovative ways to gift their employees.

Here comes Sodexo, the French Employee Benefits and Recognitionbehemoth with their splashing new concept, which essentially changes corporate gifting forever.

Welcome to digitalized festivals, and celebrations!

Sodexo’s Limited Edition Festival Gift Cards Launched

Sodexo has just launched their new offering, specially targeted for festivals in India: Limited Edition Festive Gift Card.

Fully cashless, and empowered with Digital India vision, these special Festive Cards have been customized for three major festivals: Diwali, Durga Puja, and Ayudha Puja.

Employers can avail of special discounts and offers worth Rs 5000 for choosing these new Festive Cards for their employees.

How Will It Work?

Employers can generate these special gifting solutions, and load up money as per the requirement.

These cards can be customized with the employee’s name, and company name to add that extra dose of personalization.

The recipient can use Sodexo Premium Pass across 2 million retail outlets and 90,000 online portals on the Rupay network.

The best thing about these festive cards is that, they can be used across online portals as well, as it uses RuPay’s payment network.

Sodexo has partnered with IDFC Bank for launching Sodexo Premium Pass gift cards, which enables the recipient to use them across 2 million retail points and 90,000 online portals where RuPay is accepted.

Sodexo’s Cashless Initiatives: A Snapshot

During the launch, we spoke with Suvodeep Das, Vice-President, Marketing at Sodexo BRS India about their plans, and what all they have done for promoting cashless initiatives in India.

Here are highlights from the interview:

20-year old Sodexo India right now empowers 11,000+ companies with digital gifting solutions, and employee benefits program. Out of these 1000+ are purely IT firms

If we talk about Sodexo Meal Pass/Premium Pass, then an average employee loads Rs 2200 worth of currency, every month

Some of the main industries where Sodexo is increasingly used for Employee benefit program: IT/ ITes, Manufacturing, Energy, Automobiles, BFSI

Startups are now preferring Sodexo, and several startups having less than 50 employees are now using Sodexo for employee benefit programs.

Sodexo’s biggest USP lies in offering freedom of choice to employees and providing them with fully digital gifting options, which can be used as per their own wish.

Are you a Sodexo user? Do you plan to use their new festive gift cards? Do let us know by commenting right here!

Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul