engine ready

When asked how important technology is to driving innovation in their organizations, 100 percent of CEOs indicated it was important, with 80 percent pointing out that it’s very important, according to HP sponsored research. Even CIOs agree with their CEOs.
According to the same research, when asked whether or not technology will be the innovation engine or administrative engine for a business or government, approximately two out of three CEOs said it would be the “innovation engine.” This represents a significant shift in the role that technology is playing in enterprises.
Today, organizations demand new applications and more functionality delivered more quickly, and at a lower cost than ever before. Many organizations either want a mobile application or are already using one. In fact, according to analysts, by 2016 350 million employees will use smartphones at work and businesses will increase spending on mobile projects over 100 percent in the same time.

Manufacturing is on the move. Leading companies are relocating near supply and demand, as well as the best talent. They’re digitizing operations to automate critical processes and enable crowdsharing. Manufacturers are building innovation hubs to accelerate R&D. They’re wooing – and retaining – talent with continuous knowledge sharing and professional development opportunities. And they’re using an array of technologies to capture and leverage the insights and skills of their best thinkers: industry visionaries, emerging technology experts, and process reengineers. Manufacturers are doing this quietly and consistently. To take aim at the target of market leadership, it pays to draw closer – and then closer still. Are you ready?

To build a successful sales engine, B2B sales leaders must continually find ways to increase levels of productivity. Today, automated tools and analytics are becoming the key differentiator of highly productive sales teams. Are you ready to make your sales team more effective, efficient, and enabled?

Data science platforms are engines for creating machine-learning solutions. Innovation in this market focuses on cloud, Apache Spark, automation, collaboration and artificial-intelligence capabilities. We evaluate 16 vendors to help you make the best choice for your organization.
This Magic Quadrant evaluates vendors of data science platforms. These are products that organizations use to build machine-learning solutions themselves, as opposed to outsourcing their creation or buying ready-made solutions.

Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.

IBM® SmartCloud® Orchestrator makes complex cloud services easy to manage. Built on OpenStack, IBM SmartCloud Orchestrator provides common cloud services for multi tier application environments on top of compute, network and storage while supporting multiple hypervisors and multi-vendor platforms. It’s designed to simplify and speed the creation and execution of process workflows that then help shorten deployment and change processes in the cloud. With standardization and automation of cloud services through a flexible orchestration engine, IBM SmartCloud Orchestrator (SCO) provides ongoing service lifecycle management and the flexible platform to automate assets that most organizations are already using.

This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.

At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!

NEC has introduced the Express5800/A2000 Series Servers to accommodate enterprise application demands with peak server reliability, availability, and serviceability. The new server architecture and NEC engineering functionality align well with many of the most important IT priorities in 2014, including virtualization, big data and advanced data analytics. With the Express5800/A2000 Servers, NEC has the opportunity to educate application owners and work with system integrators to drive awareness and ultimately investment in its new server platform, which will help drive customer value. In this white paper, you will learn how these next-generation servers from NEC are ready to accommodate some of today’s demanding workloads.

In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.

Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.

As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.

You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.

If your company provides services throughout a major metropolitan area, or even in multiple areas, you may think you're improving the odds of attracting new business by offering a toll-free 800 number on your web site. However, a recent test by the Engine Ready team actually proved the opposite. Read the results in this white paper.