This update penalized sites that weren’t mobile-friendly (for searches performed on smartphones).

But if your target audience doesn’t search that much from their phone, this update wasn’t a big deal.

That is, until Google made EVERY search a mobile search. How? By making their entire algorithm “Mobile-First”.

What Is Google’s Mobile-First Index?

Google’s Mobile-first Index ranks the search results based only on the mobile-version of the page. And yes, this occurs even if you’re searching from a desktop.

Before this update, Google’s index would use a mix of desktop and mobile results.

So if someone searched from an iPhone, Google would show them mobile results. And if someone searched for something on a desktop, they’d get “desktop results”.

Today, no matter what device you use, Google shows you results from their mobile index.

I’ll have A LOT more on making sure your site is optimized for mobile SEO in chapters 3, 4 and 5.

Is Google’s Mobile-First Index a Big Deal?

It depends.

If your site is already perfectly optimized for mobile, you should be good.

So if your site…

Loads resources across all devices

Doesn’t hide content on mobile versions of your site

Loads quickly like mobile users expect

Has working internal links and redirects

Boasts a UX that’s optimized for any device that your visitors use

Then yeah, you’re good.

If not, you may notice a rankings drop as Google rolls this out.

That’s why the rest of this guide is dedicated to helping you optimize your site for mobile.

But first…

What Does Google Consider “Mobile”?

To most people, a “Mobile device” means a smartphone or tablet.

However, Google puts tablets “in their own class” and states: “when we speak of mobile devices, we generally do not include tablets in the definition”.

In other words, according to Google: mobile=smartphones.

Honestly, this shouldn’t impact your mobile SEO all that much.

The main idea here is to optimize your site for ANY device.

This includes phones, tablet… or anything else that Elon Musk invents in the future.

Chapter 2:How to Implement a Mobile Website That Ranks in Google

To succeed with mobile SEO today, your site needs to at least work on mobile devices.

So if mobile visitors get hit with a mini version of your desktop site, you’re in trouble.

Fortunately, implementing a mobile website isn’t hard or complicated.

And in this chapter I’m going to lay out a few different ways that you can implement a mobile version of your website (with a focus on SEO for mobile).

When It Comes to Mobile, You’ve Got 3 Options

There are 3 different ways to configure your site for mobile.

1

First, you’ve got Separate URLs (this is also known as an “M.” configuration).

With this setup, you have the “main” desktop version of your site. You also have a mobile version (“M.”) version of your site.

In other words, your site figures out what device your visitor is using… and then directs them to a URL optimized for that device.

Separate URLs were popular back in the day. Today? Not so much.

Why? First, they’re a huge pain to manage.

Also, “M.” sites have a host of SEO issues (like the fact that you need multiple URLs for every piece of content on your site AND that it requires complicated “rel=canonical” and “rel=alternate” tags).

In short, I DON’T recommend a separate URLs/”M.” configuration. It’s by far the worst way to configure your site for mobile SEO.

2

Next up, we have Dynamic Serving.

When you serve content dynamically, all of your content is on the same URL. But you show each user different HTML/CSS depending on the device they’re using.

You also need to constantly create different versions of your content for new devices that come out. If you don’t, your site may not recognize a new device… and show them a version that looks terrible on that device.

And if they’re not sure it’s mobile-friendly, good luck ranking in the Mobile-first index.

How do you know if this is an issue?

First, check out your robots.txt file. This tells Googlebot to not crawl or index certain parts of your site. This file is usually found at site.com/robots.txt. You can also see it inside of the Google Search Console.

While you’re there, click on “Google Index” —> “Blocked Resources”. This will let you know if you’re blocking Googlebot from crawling certain parts of your site.

If you’re not blocking anything important, you’re set.

Put the Kibosh on Interstitial Popups

I know: everyone HATES popups.

I’m not going to get into that debate here. But I WILL tell you that Google also hates popups… especially for mobile users.

Remember: Google’s #1 job is to show their users amazing content. And if that content is hidden behind a giant popup? It’s not all that amazing anymore.

“On the mobile version of the page it can be that you have these kind of tabs and folders and things like that, which we will still treat as normal content on the page. Even if it is hidden on the initial view.”

He also said that, when it comes to Mobile-first:

“If it’s critical content, it should be visible.”

Huh?

I’m going to wait for an official announcement on the Google blog before making a final say on this.

In the meantime, here’s my take:

If you block or hide content from mobile users, Google will ignore that content or put less weight on it.

Bottom line? Use your site on a few different phones. If desktop users see something mobile users don’t, I recommend getting that fixed ASAP.

Chapter 4:How to Optimize Your Mobile Site for UX Signals

As you know, SEO today is less about messing around with meta tags and more about having an awesome site.

This test is similar to any other site speed testing tool, except that it zeroes-in on mobile loading speed. It even loads your site in 3G to simulate a mobile environment.

And you get a helpful report that tells you how long it takes for your site to load on a mobile device…

…and shows you how to remove load speed roadblocks:

Here are some other quick tips to try out:

Squish your images: If you use WordPress, I recommend installing an image optimizer, like Smush Image Compression. These SIGNIFICANTLY reduce the file size of your images, which can speed up load times dramatically.

Hi Dean, the original 58%+32% =90% was correct. Because remaining 10% are tablet users. Even if you check in google search console under devices then there are three options- Desktop, mobile, and tablets.

So, according to me now you have given no space to tablet users by making that change. Mobile and tablet are different devices dear.

Awesome as always Brian!
Even though I knew most of these, I enjoyed reading and seeing that I am doing the right things. Didn’t know about the bounce rate comparison on devices though, pretty useful stat, will have to check all my pages now.
Also, I’m proud to read the article before your newsletter landed in my inbox to tell me that.. 😉

The number of mobile users and mobile search is growing at a very high speed. We should focus on mobile SEO which will help you in achieving your online marketing goals. And Mobile SEO will be continually growing, that is why mobile SEO is important to your business success.

I have also been doing a lot of research about PWA and AMP and aligning them accordingly.
This is what we are adapting at Aritic and helping customers to do the same.
Implement PWA throughout your web properties first then do this:
For Blog, resource and product documentation, add AMP pages.
And, for main website use PWA only.
This combination works well for B2B websites.

Hey Brian, great guide but I don’t think the AMP section is completely accurate. For example, you can use lightboxes on AMP pages, and showcase ads. Google has already stated that in the 2nd half of 2018 that publisher URLs will be displayed instead of Google URLs. I think a better argument against AMP is the lack of advanced functionality available on AMP pages due to the javascript requirements.

Hey Harris, you’re not alone there. People still tend to browse with their phone but buy with a desktop. That’s where getting an email (in exchange for a discount) is key. That way, you can convert them later when they’re at home.

@Brian,
This content is just brilliant!
I can’t imagine the hard work you’ve put into this awesome content. It is not just highly informative but also superbly designed.
Thank you for teaching us about Mobile SEO.

Thanks Marko. Good point there. I didn’t want to go crazy about sitespeed because that topic could make up an entire guide. But you’re right: a solid hosting provider can make a BIG difference in your loading speed. That’s why I avoid cheap $5/month hosting providers like the plague.

One point though: I don’t see how using AMP is really going to affect link building efforts because I doubt many people ever place a link on their site while on a mobile. Therefore, as soon as they click an AMP link that maybe they emailed to themselves (or whatever) on their desktop it WILL be the correct website URL because it changes automatically when on the desktop.

I find it doubtful there would be many (quality) sites blogging from a mobile but I could be wrong. And even if they did link to the AMP URL then I would imagine Google would still note the link properly since they’re the ones pushing AMP and they’re the master of understanding links.

I’m with you (maybe) on the first part. Regarding “And even if they did link to the AMP URL then I would imagine Google would still note the link properly since they’re the ones pushing AMP and they’re the master of understanding links.”. I’m not sure about that part. Could be as they are good at evaluating links. But the links don’t redirect in any way to your site. So they’d have to invent some kind of new tech to count those links.

Interestingly, I just went and looked on my phone at a site using AMP and now at the top of the page there is a link icon that when you tap it shows the URL to the page not the Google URL. I’m not sure if this is new but it’s a step in the right direction.

as usual, awesome content! I noticed when I used fetch as Google that if the page you’re fetching has a “/” on the end you need to include that. otherwise Google has to redirect it. Not a big deal I guess, but I think it just shows how persnickety the big G can be.

Brian, totally on board with you as it pertains to popups. I’m trying to get all my clients to remove them, especially ecommerce clients. I’ve never seen a popup on Amazon and that’s what I’m telling them.

Have you abanded them all together and anything as it relates to exit intent and email signups? The Newsletter signup in your footer is slick, but besides that what are you doing on your site or suggesting we use for lead generation or even say pages where we want a signup to get a whitepaper/download?

I’m in the same boat, I want to use them but also don’t want to come across Spammy. I need to replace my appsumo with something different and maybe it’s just styling some better CTA’s within my content and removing popups altogether. For ecommerce we’re using notification bars at the top instead of using popups and that is working well.

Hey Brain awesome article, but I don’t agree one point of your’s. That is of Implementing AMP ? From my point of view AMP is necessary, I too agree that it strip down the CSS and give the generic design to your content, but it also helps in boost the speed of site even if a person is using 2G. It has little tactics about SEO, but it can be handled.
But at last as usual you article is awesome and good representation..

On the SuperOffice blog, I’ve implemented my “post summary” technique – a short 3 part bullet-point summary on every post, which has led to both traffic from mobile and time on page from mobile increasing.

I think it works well because mobile readers can quickly read a summary of what they can expect in the piece. If it’s interesting enough, they’ll read it all.

Well well well , the AMP part is now on my head. My site is already on AMP from the time AMP came to market. Now should I go back to non AMP ( which I know will have negative impact) or better to stick with it ?

Abdul, there’s a case to be made for AMP. So I’m not saying it’s the wrong choice for everyone. Just that AMP has a lot of downsides I don’t see a lot of people talk about. It’s ultimately a business decision that only you can make.

Hi Brian,
Your article looks stunning even on a desktop, so kudos!
One question though, how are engagement and conversion on this page? Did you see a decrease in engagement and conversions when you switched to a no sidebars layout?

Haven’t had a chance to go through this yet, but I’m sure it will be great! I did notice that your email about this post had some incorrect information. I guess it doesn’t matter at this point, but according to Search Engine Roundtable, the mobile-first index has only rolled out to a relatively small number of sites and may take a year or so to fully roll out.

Brian, I love your content as always! However, your take on the ‘150 character’ meta description limitation seems outdated. Google significantly increased the number of possible characters end of december 2017.

150 characters was 2017, in 2018 around 300 characters are currently possible.

Good job Brian. I can see the amount of hardwork that you put for every piece of content you create. May it be the fonts or the color combination to increase the readability and yes lastly and most importantly your CONTENT. Thanks and it really helped me and I can’t wait to apply it to my agency – skypathdigital.com

Really useful tools, very implementable tips and brilliant advice as always, Brian. Loving the formatting and page design too. About AMP, I implemented it for one of my sites and saw a big jump in traffic. Some of my AMP pages get over four times the amount of traffic that my non-AMP pages do. Yes, it decreases functionality and AMP errors can make it a nightmare sometimes, but I think there are serious benefits to it, especially if your desktop site is slow to begin with.

Also, the URLs for my AMP pages read like this http://MYSITE/MYPAGE/amp/ so I was really surprised to read that they point to the Google.com domain. I will have to double-check that mine are showing up properly. That said, I haven’t implemented AMP on my faster-loading sites. Didn’t feel the need to do that as its main benefits are in terms of page speed.

Thorough but eminently readable as usual Brian. All other business postponed tomorrow whilst we work out the implementation plan for most of your new insights and recommendations. Thanks for the legwork…!

Great Content As Always, Brian!
With your recent post on voice search, is there any connection between optimizing for mobile and voice?
Also, do you plan on digging into visual search optimization any time in the future?

Nice! Good question. It depends. If the .zip is a way to compress your loading speed, they do usually index them. But if it’s part of a file hosted on your site, I don’t think they do index that content.

Cool, I asked for files such as freebies/templates, I will be uploading them as zipped files for my visitors. So, I guess they don’t index the compress content, and won’t have to manually do noindexing.

One more quickie, do you think we should noindex tag and archive/category pages from google? Or allow them to index? Since, our main focus is to rank primarily for the “keyword” targeted on our content page, and won’t having those pages indexed will count as ‘no zombie pages’ and thus helping with RankBrain.

Thanks again for the great guide! It’s awesome. We should probably see an increase in traffic if our sites are optimized for mobile, right? Also, I wanted to ask, what do you consider good average CTR? Thanks again.

Excellent read Brian!!
I have been doing all this (except for AMPs) for a while now for my client’s websites and the results are great!
As a matter of fact my own website ranks 5 times on the first page for “mobile seo stamford ct”

Another amazing guide and you got second spot for this keyword just in 9 hours awesome man. But for my site I did feth as google two urls one day ago but still no indexing. Is there any problem in google crawler for fresh site?

Good question, Lex. I haven’t heard any official word on that. But Google is recommending that your entire site be mobile friendly. So if possible, I’d work on those 1% of pages that aren’t just to be on the safe side.

Awesome Brian, thank for sharing new tips and Google changes. As it may see, I’ve done quite a lot of stuff but there is more in front of me to make… Will keep checking for new content. I only having problem since my content is image related, I can reduce the quality in order to load super fast, but I really hope this will not impact on ranking that much 🙂

Awesome content. I like your take on AMP. I tried implementing AMP before, and it has problem loading the contact form too. Unless you can another special AMP contact plugin. What’s your take on showing company logo on mobile ? Sometimes, I get frustrated to see huge logo before the content.

The AMP page is created following yourdomain.com/amp. You can use amp plugin to do this. And not boost Google authority but your site. All of my posts using amp version and always get higher ranking in serp.

Superb as usual. Mobile SEO is the need of today. Mobile search has gone up in recent years and if your site is not optimized for mobile then you are lost!

Another thing can you put some light on push notifications. The utility in both desktop and mobile. How good is for lead generating? I feel it is brilliant for branding of the site where you can interact with the user / client. I need to know the ‘Great’ Brian Dean’s opinion 🙂

Previously like every other Blogger, I also implemented AMP on my site and I hated the way my site looks. All the custom css is gone, the blog looks ugly and the conversions went down. So, I removed AMP on my site and improved the Page Speed. Other than AMP, I am already implementing all the techniques you have mentioned.

I think this is the best and complete guide of mobile SEO where you can see all the points regarding mobile optimization. I see many people implement amp for this website so how can they do internal linking on their website there is no other option to redirecting on your website rather than Google.

Excellent resource Brian. I was watching some videos from the latest AMP conference and they discussed a solution in the making to the URL problem affecting backlinks. There’ll be a new URL structure and also the ability to cite content from other websites (rather thank link to it) using digital signature. If something like this happens, would you still think AMP is not a good idea?

As an author of quality content, I feel scary by the technologies like AMP (Yandex have analogue called “Turbo”). I’m glad that such a respected person as Brian Deen sees a problem in this technology as I am. I want to remain the owner of my own content, and AMP limits my capabilities.

Thanks for the post – it’s really interesting and useful content! In this regard, here is the question: can I translate this into Russian / Ukrainian and put on my blog with all the links to your blog, Twitter, and YouTube. I want to break your long post into 5 separate posts.

Thanks Brian, another REALLY easy to follow guide, that’s given me some (more) great tips that I can action as I’m reading. I implemented AMP about a year ago, do you recommend removing it? Or sticking with it?

I do have a query around one of the reasons you don’t recommend AMP. The fact that it doesn’t allow pop-ups. Eg exit intent/ opt ins etc… Isn’t that specifically one of the things that Google is on record as greatly disliking re: UX? Ie – stay away from them/ remove them as it may put SERP at risk. In particular on mobile.

I’m a bit confused as you also seem to say in this post steer clear but at the same time that you still use them. Have I entered the Digital Marketing Twilight Zone? 🙂

Good call there, Saxter. That’s true that Google doesn’t like interstitial popups (especially on mobile). But my point was more to show how limiting AMP is (the popup was just an example). Does that make sense?

100% it does. Thanks mate. I think ultimately everyone has to make their own calls on SEO and the tactics they employ. However making these as ‘informed’ decisions is the key along with testing and evolving. When it comes to helping with the informational side-of-things there’s no-one better Brian. Thanks again

Well, heard of everything mentioned above in bits and pieces, Very nicely sorted in once place, plus i got to know few new things as well, i did not know that hiding content in mobile site is bad. I use to heavy do that, i guess will have to change my strategy over there.
Thanks a ton!

Great article! You packed it full of lots of great insights into mobile SEO. I was not aware that Google’s Mobile First update only counts the mobile version of the website. I was under the impression that the update counts mobile first for ranking factors, hence the name “Mobile First.” Can you cite a source of information which indicates it is only looking at the mobile version?

Dustin, good question there. It’s basically “mobile only” unless you don’t have a mobile site. Then, Google will use the desktop version of your website (which might hurt your rankings). So in that scenario, it’s “mobile first”.

From Google: “Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”

Thanks Brian. I see where you are coming from. I think the part which Google isn’t completely clear on is using “only” the mobile version. They say they will use the mobile version for indexing, but they refer to the update as “mobile first” not “mobile only.” But I’m with you on your logic. Websites with mobile versions will be ranked based on the mobile version. Those without a mobile version will be ranked based on desktop ranking factors.

Thanks Brian. I’ve saved a whole bunch of your “Mobile SEO Tester” links for future use.
Thankfully my site looks fairly good, from what I can tell. Unfortunately much of the “tips to improve” sound like another language to me…

Hey Brian, nice explanation of mobile seo and it’s importance. I would definitely try and implement all the tips you shared with us to improve mobile page speed and ranking.
Your no 1 fan.
Sanket….
Thanks

Hi Brian, its an all in all guide for mobile SEO. The only thing I would like to say is with the risk of redundancy, one size just does not fit all. Mobile first or desktop first means some experience will be second and customers are shopping on multiple devices in a continuous journey between devices. So I think RWD is not the best solution. If mobile is going to be your primary focus while maintaining eCommerce or other complex capabilities then Adaptive would be the best route.

Hey KC, that’s very true. There’s no “right” approach to take that’s best for everybody. Google recommend RWD. And so do I. But as you pointed out, there are situations where adaptive makes more sense.

Hi,
Brian Dean, Firstly I am very thankful to you for sharing the excellent guide. Such a beautiful explanation with images and icons. When I was started to read this article trust me, I spend lots of time to reading. But when I finished this article, I realise why this article is too much. If we want to succeed in any field, we required a good knowledge.

Brian Dean thank you so much for sharing. And I want to tell you I am a huge fan of yours.

Thanks again for another great article and sharing your knowledge with us!

I was looking forward to using the Responsive Web Design Testing Tool by Matt Kersley you recommended although I’ve noticed it does not work if you use the https//: secure protocol, it seems to only works with sites using the old non-secure protocol http//:

In our case, all of our sites are set to use/force the secured one so unless the tool is updated, it will be used less and less as the secure protocol takes over the web.

Simply thought I would mention it here in case someone else experiences the same issue and is looking for an answer to why it’s not working for them.

You’re welcome, Jen. And thanks for pointing that out. There are still a lot of sites (including some big ones like IMDB) that haven’t made the switch to HTTPS. I’m with you: it’s something every site should aim to do.

1. I LOVE the blog design. I imagine you have to custom-build a backend system whereby you can easily add section breaks for chapters, adjust colors, etc. Would you be willing to share more about how the backend functions on your WordPress website? I’m really interested!

2. Suggestion: Move the “Leave a Comment” area up above the comments. You have so many (awesome “problem” to have) that the amount of scrolling may discourage people from commenting when they want to, especially on a mobile device, because they have to scroll so much to get there..

I’m wondering about ThinkWithGoogle as a speed test. I deleted the code for Twitter feeds to my website and when I tested on PageSpeed Insights, it showed an increase of speed for both desktop and mobile.

When I tested on ThinkWithGoogle, it showed no difference at all. It placed me on the border of fair and poor and mentioned that I was considerably lower than the average for my industry.

I believe they are just trying to sell something and apply a scare tactic by mentioning how poorly I’m optimization for mobile.

Hey John, thank you. Hmmm, that’s interesting. I think that’s because the ThinkWithGoogle tool works differently than PageSpeed Insights. PageSpeed insights only looks at your code (and estimates loading speed based on that). The ThinkWithGoogle tool actually loads your page. So it could be that the Twitter feed doesn’t slow down your site for actual users, hence the lack of difference.

As usual, great article Brian. I have a relatively small website (about 30 pages), my homepage is the only page that ranks on google (landing page) and it passes the google mobile friendly test. I do however get the following errors on 18 internal pages: Content wider than screen & Clickable elements too close together.
If I had no interest ranking any pages apart from my homepage which is already ranking high on the first page and does pass the test, do you think that not fixing those internal pages would affect my homepage rankings? Should I bother getting them fixed or not since I only want my homepage to rank?

Thank you very much for all the great information on your awesome website and for your help.

Bas, good question. Many people believe that Google has a sitewide “Quality Score”. And that having certain pages that Google doesn’t like can impact your other pages. So to be on the safe side, I’d fix those pages.

Hi Brian,
Nice points and very motivating to read like always. I like the new design too its clean & clear. CDN are (only) a gain if your customers are spread all over the world (like in your case) or over a bigger geographical area. If you have a local business that targets your city + maybe 30 km its most likely not going to help. In the worst case it will even slow down your site.

Brian,
I installed an AMP plug-in but it seems to be creating seperate URLS with /amp at the end. Is this a problem?
Also, occasionally, there will be a notice for “AMP errors” when I look at some of my listings on Google results.

Thank you Brain, assume guide.
I think mobile first is super important today in SEO space.
I see that some sites use a pop-up banner that on mobile that ask users:
1/ “Go to Regular site” or 2/ “Go to mobile site” and it’s wrong to use it these days, maybe you can write about it. also, do you know a good plug-in for WordPress for Schema? or you recommended implement it in the site code?
tnx again.

100% it does. Thanks mate. I think ultimately everyone has to make their own calls on SEO and the tactics they employ. However making these as ‘informed’ decisions is the key along with testing and evolving. When it comes to helping with the informational side-of-things there’s no-one better Brian. Thanks again

Hi Brian,
While I agree that AMP strips down your website to the barebones and this might not help with providing a better user experience or, in terms of optimization, isn’t it something that Google is promoting considering that it prefers showing AMP sites in mobile search results?
I am personally not a fan of AMP, but I noticed that one of my websites after I installed the AMP plugin and set it up correctly, a couple of posts that weren’t showing anywhere on Google started to appear on the first page in mobile search whereas it is nowhere there on desktop search. Can this really be an impact of AMP or, is it just a coincidence?

As we are Denver Colorado Lawyers, it is very quintessential for us to have a mobile optimized website & as usual, your blogs are fire! Loved the read and the most interesting part is the interactive images which make the read even more engaging.

I appreciate your work that you are doing! We get a lot of information for free and that is amazing. Thanks for posting this blog about Mobile SEO. It is insane to see that everything has changed so fast in the past through years. So I think i have to make sure that my blogs also get mobile SEO!!

This is so informative. I have a question. Is it possible to have just one or two pages of my site to be AMP-enabled? It’s a photography site, so I prefer to have just my blogs AMPed, if possible. Thanks for your help in advance!

Nice and very detailed article. I have setup my blog with a responsive themes and checked with the tool mentioned in the post. Showing no issues for now. So looks like at least design part is covered, I have to give more focus on the SEO efforts targeting mobile rather than Desktop. Will start checking for that.

Regarding AMP, I understand that it puts lot of restriction on the page and its hard to setup correctly because of lot of manual editing and coding. I lost a lot of traffic data on my AMP pages because I didn’t notice that I have to setup Analytics on my AMP pages. It doesn’t piggyback on the analytics set in the active theme. But I have seen good traction in Google searches and Flipboard traffic with AMP.

So what do you think I should do If I have to do a table SEO? Should I stick with mobile SEO and make page responsive for tablet devices?
Or shall I use a different approach for these devices?
Idk why is Google treating tablet’s a separate device? Is it because they might be converted into laptops nowadays with new generation 2-in 1 laptops or what?

This was an incredibly comprehensive and helpful article! We’re just setting up full mobile optimization for our websites and are using this post as a toolbox – thanks so much! Now I’ve got to carve out more time to read your other articles 😉

HI Brian again a fantastic article that has dept and sense. But what I am more curious is About AMP I know google has launched it a year or ago but they wanted it to help serve contents to mobile user efficiently but what I know is adding AMP hampers user experience + seo so do you think google will give AMP more priority and make creators to use AMP in near future seeing that they compete with Facebook and apple in content serving in mobile devices. Or was it a complete fail from their side?

I have been following you for a very long time now Brian, you have always helped me to grow my blog’s following. I was new to this AMP, I just know that it helps to increase the user experience and saves the data and loads the page faster. However, I was a bit skeptical about using the plugin. I think I should give it a try and see if it works for me. Thank you for sharing this!

We have been considering AMP, its minuses and plusses, and if we should implement it, for quite some time now. After reading your section about it here we can put the consideration to rest, so thank you!

HI Brian again a fantastic article that has dept and sense. But what I am more curious is About AMP I know google has launched it a year or ago but they wanted it to help serve contents to mobile user efficiently but what I know is adding AMP hampers user experience + seo so do you think google will give AMP more priority and make creators to use AMP in near future seeing that they compete with Facebook and apple in content serving in mobile devices. Or was it a complete fail from their side?

I have been following you for a very long time now Brian, you have always helped me to grow my blog’s following. I was new to this AMP, I just know that it helps to increase the user experience and saves the data and loads the page faster. However, I was a bit skeptical about using the plugin. I think I should give it a try and see if it works for me. Thank you for sharing this!

Hey Brian, I followed the complete guide which you mentioned in this post. And got a very good result from it. After converting my site into the mobile responsive I am getting more CTR for the mobile devices. But I have one question from such a long time! How I can build totally user engaging content on my blog. I am talking about the UI of your blog post.

This was an incredibly comprehensive and helpful article! We’re just setting up full mobile optimisation for our websites and are using this post as a toolbox – thanks so much! Now I’ve got to carve out more time to read your other articles