Digg in its overarching-drawn-out hype about the site re-inventing itself seems to be ready for the big reveal according to a sneak-peak video release secured this week by TechCrunch. Long considered the preeminent social bookmarking service, Digg lost favor this last year based on its control by a handful of top users called "power diggers" and an unwritten golden rule that "you don't digg your own posts."

Known by many that Digg would penalize users who submitted their own content too frequently - early on, diggers resorted to "shouts" to get others to submit for them. When "shouts" were eliminated from the system, diggers resorted to Twitter to get others to submit for them. This game allowed many to circumvent the golden rule and have a slightly better opportunity of "popping" one's submission to the top of Digg's home page and guaranteeing copious amounts of traffic to their blog or article sites. The fly in the ointment however was that "power diggers' (so often) controlled the front page's 100 stories per day - it basically reduced the "less powerful" digger's chances.

Now, fast forward to May 26, 2010 and you have Kevin Rose announcing to the world that not only is he reinventing his service to look more like Twitter than Twitter, he has also woken up to the idea that posting ones "own" material is not such a bad an idea, after all???

Writers and publishers "will now be able to auto-publish their content via RSS feeds to Digg, eliminating the need for someone (else) to add a story for the first time." And to boot - each new feed of your content will start off with an automated "one" Digg.

Now if that ain't a complete 180-degree-reversal of the old Golden Rule, I don't know what is. Perhaps in Rose's "come to Jesus" epiphany, he realized the error of his ways, or more importantly, that his Digg user-base was dwindling significantly. In either case, IMHO, he has ticked off so many ex-Diggers along the way, this may be a case of "too little too late." Your thoughts?

I think Digg became the new evil. They offered little support when I tried to create my own "new" user account so that I could conform to my blog branding. Instead of helping me change my account, the site's admin just ignored my requests. I said screw them, and stopped using them completely. The site's rules were ridiculous and offered no help. So I chose to abandon the site completely. Perhaps that hurt my over all traffic because I never "dug" anything of mine, but I also never dug other stuff either.

This website was and still is overrated. They buried themselves in their own stench, and now they have to deal with it. After Digg, I started to use Twine, but now that it is no longer available not sure where I go from here.

I guess there will always be Delicious? Or Reddit? Or, pick any other from the plethora of options. Never Digg, ever again.

I've gotta say, I'm like many who loved Digg in the beginning but the service became a distant memory once facebook and twitter showed up. But after trying out the new digg for the past month, I have to say that the whole my news experience is something that nobody else is doing. Yes, its very much like twitter and facebook in the sense that the logged in experience produces a customized feed of information from only the people you follow, but digg is all about web content, news, videos, images and links. By combining their original idea of social curation with rss auto-submission of content which translates into all the worlds content in the digg system, Digg becomes really the best source for web content, curated by the people you trust. My two cents.

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