Make Your Dreams Happen

Following on from the success of Dream Believe Achieve, North Warwickshire and South Leicestershire College required a school leaver course guide that would be primarily aimed at young adults between the ages of 16 – 18, and would also communicate to parents/carers and teachers. This course guide is a very important part of the college’s marketing strategy as it focuses on their largest target market. It includes all the information surrounding the college’s operations, course information and application process. Two versions were produced: one for Leicestershire and another for Warwickshire.

The publication continued to use Memphis patterns, block colours and eye-catching typography. Our design primarily focused on generating layouts that appealed to the target audience but also contained large amounts of information. As well as being visually appealing this information needed to be readable and accessible by all.

So far, the guides have had a positive impact on recruitment figures for the colleges. This is shown in the increase in application figures compared to previous years.