100 trend predictions for 2018

Every December we publish the Pinterest 100, a list of emerging trends in categories like style, beauty and home decor. It’s a sneak peek at what’s going to be big in 2018—and your guide to what people will want next.

Since people use Pinterest to shop and plan, we get early signals into consumer behavior and changing tastes. To identify emerging trends, our insights team analyzed search and save patterns for the past year. They looked for topics that showed critical mass, grew at least 50% in 2017 and trended up towards the end of the year.1

Put the trends to work

The Pinterest 100 can help you find new ways to connect with your audience. Knowing what’s next for your customers gives you an advantage as you plan things like marketing, product development and merchandising.

This year it’s easier than ever to take action on the list. Our expanded interest targeting can help you reach people as they search for more information about their favorite trends. We’ve even developed targeting recommendations for every single trend so you have the right keywords right at your fingertips.

Here are some other ways to use the trends:

Product: Meet emerging needs before your competitors do. Michaels Stores created a Make It Kit to help people try 2017’s shibori cloth trend.

Content: Work the trends into your Pins and other digital content. When HP learned printable artwork was trending on Pinterest, they saw a natural fit and made Pins with free, printable art. You can even tap into trends from other categories for photoshoot backgrounds, campaign themes, etc.