Safeway and the Safeway Foundation launch programs that assist people with special needs

PLEASANTON, Calif. — Safeway and the Safeway Foundation on Friday launched a campaign that will fund programs that assist people with special needs.

Through the Support for People with Disabilities campaign, during the month of August, Safeway customers will be able to donate to Easter Seals, the Muscular Dystrophy Association and Special Olympics.

"These three organizations have transformed the lives of millions of people with a range of special needs," stated Larree Renda, Safeway EVP and chair of the Safeway Foundation. "We've had long relationships with Easter Seals, MDA and Special Olympics and are proud to be a part of their mission to assist others to live healthier lives and reach their full potential."

Over the years, Safeway has raised and contributed more than $200 million to support the efforts of the Support for People with Disabilities campaign partners. The funds have financed programs and raised public awareness about the work these organizations perform.

"The category trends are now headed in the positive direction and most importantly, the fast-growing gummy form of vitamins now represents 7% of the total vitamin category," he said. "That's more than twice what it was when we bought the [Avid] business in 2012."

Overall, sales of multivitamins reached $1.7 billion on 0.2% growth for the 52 weeks ended June 15 across total U.S. multi-outlet, according to IRI. Sales of C&D's Vitafusion gummy brand totaled almost $105 million.

Pixi by Petra fall collection to hit Target stores

MINNEAPOLIS — Target is gearing up for fall with the launch of the Pixi by Petra collection for fall 2014 developed by makeup artist Petra Strand.

The fall collection launches at Target stores nationwide and online at Target.com in August 2014. The new collection includes:

Quick Fix Powder, Translucid ($20): The translucent shade blends easily to suit all skin tones while looking natural and smooth on skin. The formula contains aloe vera to soothe skin as well as grape seed and cucumber extracts to hydrate. To release powder, buff the included luxe puff applicator onto clean skin or over foundation.

Concealing Concentrate, Adaptable Beige ($12): Designed to cover dark circles, discoloration and scars effortlessly, this waterproof concealing cream delivers a matte finish while treating delicate skin. The full-coverage formula contains a high level of pigment, yet feels feather-light on skin. It hides imperfections while waking up and brightening the eye area for a well-rested look. The formula contains vitamins A, C and E, plus rose hip extract for a skin elasticity boost.

Fairy Dust: New Shades Brightening Bare, Copper Sheen, Gold Dust, Honey Glaze, Mocha Magic and Snow Sparkle ($10 each). Achieve a lit-from-within radiance with these loose pigment powders. These multi-dimensional shades can be used to highlight eyes, brow bones and cheeks with a gemstone-effect, attracting beams of light for a glimmering glow.

Mesmerizing Mineral Palette: New Shade – Silver Sky and Rich Gold ($12 each). The smooth mineral formula reflects light away from imperfections, while rich gemstone-inspired shades enhance the natural beauty of eyes. The six coordinated shades in each palette can be used solo for a subtle look or layered for a soft smoky eye. The double-ended sponge applicator offers fast and fuss-free application.

Endless Silky Eye Pen: New Shade – GlimmeryBlack ($12). This liner gives a solid, glimmery line in an instant with super-long-lasting color payoff. The intensely pigmented pencil’s formula smoothes on with a waterproof gel texture. The hypoallergenic formula is suitable for sensitive eyes.

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