Kellogg brings bold ideas to the table, and we gather the people who can affect change. The world knows us for combining the power of analytics and people. This is what we teach. This is how we equip leaders to think bravely.

Whichever program you choose, you will enjoy an unparalleled education, taught by our exceptional faculty and grounded in the unique Kellogg culture. Regardless of the path, your destination remains the same: a world-class management education.

Kellogg offers courses, such as Advanced Management Programs, to help professionals improve leadership, strategic and tactical skills and develop cross-functional understanding of organizations. Learn to overcome new challenges in a dynamic environment, to scale and work effectively on a global platform, and to build a common leadership culture.

From day one, Kellogg students become part of a global network of 60,000 entrepreneurs, innovators and experts across every conceivable industry and endeavor. Our alumni exemplify excellence in management. They represent the advantage of the Kellogg experience.

Yogurt wars

1/27/2014 -
If you think Greek yogurt came out of nowhere, Chobani Chief Marketing and Brand Officer Peter McGuinness agrees.

Speaking to a packed house at the Kellogg Marketing Conference on Saturday, McGuinness talked about the rising stakes in the Greek yogurt market just weeks ahead of a Super Bowl poised to have more yogurt commercials than snack ones.

Not bad for a product that was just 2 percent of the yogurt category when Chobani started rolling off the line in 2007.

It’s now 49.2 percent of the category, McGuinness said, with even outside agencies like ABC News crediting Chobani for popularizing the thicker strained variety of yogurt.

“We’ve leveled the playing field,” McGuinness said. “Peacetime is over.”

During the event, McGuinness shared his marketing insights and even gave Kellogg students a sneak peek at the company’s Super Bowl ad campaign.

Don’t blame consumers

When Chobani debuted, their competition wasn’t other Greek yogurt brands, but junk food. Conventional wisdom said consumers would never reach for a healthy, natural snack with chips and candy available, but Chobani didn’t believe that.

“It’s not the consumers’ fault they eat bad food,” McGuinness said. “They didn’t have a lot of options. Never blame the consumer.”

Chobani prides itself on using natural ingredients, which makes the final product more expensive than the sugar-laden yogurt familiar to consumers. Chobani had to show the market that better was worth it.

“We joke around—the last thing you want to be exclusive is yogurt,” he said.

Leadership has perils

McGuinness doesn’t mince words about the competitors who jumped in the Greek yogurt game after Chobani.