"From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes," Dove said on its website. "Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too."

Since the commercial launched, it has become a meme. Several Twitter users have mocked the company's campaign, which attempts to promote positive body image.