Each Care Bear comes in a different color and has a specialized insignia on its belly that represents its duty and personality. This symbol was known as their "tummy symbol". However, the movie Care Bears: Oopsy Does It! renamed them "belly badges". Adding to the Care Bear family are the "Care Bear Cousins", which feature a lion, rabbit, penguin, raccoon, monkey, elephant, pig, dog, cat, and other such animals created in the same style as the teddy bears.

In 2007, the franchise celebrated its 25th anniversary, and another relaunch took place with the launch of the movie Care Bears: Oopsy Does It!. This was then followed by another series, Care Bears: Adventures in Care-a-Lot. This series ran until 2008, and was followed by three more direct-to-dvd movies in the same style.

In mid-2011, American Greetings announced a revival TV animated series titled Care Bears: Welcome to Care-a-Lot. The premiere of the series capitalized off of "30 years of caring". It premiered on The Hub (Now Discovery Family) on June 2, 2012. Though Welcome to Care-a-Lot lasted one season, a continuation of the series, "Care Bears and Cousins," was commissioned by Netflix and premiered November 6, 2015. Toy company Just Play debuted a range of Care Bears toys (plush, figures & blind bag collectibles) based on the Welcome to Care-a-Lot characters and style guide in Spring 2015.