The French Connection Group is reaching for a high note with a radio station scheduled to begin broadcasting next month.

Promising to play “none of the hits, none of the time,” the station, called FCUK FM, will feature underground British bands that haven’t yet hit the big time, said Amy Glickman, a spokeswoman for the company.

“It doesn’t mean that we’re not going to play Britney Spears, but we really want customers in the United States to know that we’re British,” she continued.

Among the musicians likely to get lots of airtime is Joss Stone, a 16-year-old British soul singer, company executives said.

Guest DJs will host the show, which will be broadcast live from the French Connection’s flagship store on London’s Regent Street. American consumers can tune in by logging on to http://www.fcukfm.com or shopping the company’s stores.

“This is a logical brand extension,” said Nicki Gondel, a retail consultant with Trend House. “Music is a huge part of youth culture, and FCUK is a slightly alternative, irreverent brand.”