HyperGEL-KENZEN leads new ASICS footwear line

ASICS has launched its newest HyperGEL footwear franchise, leading with the HyperGEL-KENZEN. The new line of footwear combines street style with high performance GEL technology proprietary to the company.

The new design incorporates GEL technology with breathability detail and GEL beads integrated into the midsole. Every HyperGEL shoe is unique and provides an enhanced cushion effect which reduces impact and preserves energy. It offers improved comfort and endurance as the midsole restores its form faster compared with other footwear models.

In addition to the HyperGEL technology, the HyperGEL-KENZEN also sports a knit upper, MONOSOCK construction, and TPU heel counter.