Maria Bartiromo's New Fox News Show Debuts Strong

1 Apr 2014

Financial reporter Maria Bartiromo’s new Sunday morning Fox News show aired last weekend, debuting to very strong numbers. It won its time slot and earned one of the network’s strongest showings for the year in the important 25 to 54-year-old bracket.

The sought-after financial reporter jumped from CNBC to Fox Business Network in part because of the offer of a Sunday morning show on Fox News. Upon its launch, Bartiromo promised that the show would be a different, more “forward looking” show than others that air on Sunday mornings.

“Unlike other Sunday morning programs who only bring you Washington’s talking heads, we’ll discuss how to recreate opportunity and get America back into a position of economic and financial leadership,” Bartiromo promised.

The anchor’s expectations were followed by very strong ratings for her first show.

Sunday Morning Futures with Maria Bartiromo beat both CNN and MSNBC in total viewers in the 10 a.m. hour, trouncing CNN’s Fareed Zakaria and MSNBC’s Melissa Harris-Perry by earning more viewers than both combined.

Bartiromo garnered a total viewer number of 1,078,000 with 312,000 in the 25 to 54 demographic. Meanwhile, CNN’s Zakaria got 643,000 total viewers with 169,000 in the demographic, and MSNBC’s Harris-Perry totaled only 391,000 total viewers, which included 168,000 in the demographic.