Sunday, 23 June 2013

S C A N D I T H O U G H T S

I personally think that it's a return to good design, plain and simple that we are thirsting for.. honest design that is not overdone or over-designed.

We are reacting to:

excessive over bling-y-ness

We long for truthful interiors, beauty relating back to nature, objects capable of lasting long enough to have a history.

There has been a big push in the Design industry for pared back design that always has a reason for being. Not designing something just for the sake of it - an item has to have a purpose and be able to stand up to critical scrutiny and years of use.

We are becoming more discriminatory about what we allow into our homes. The current financial climate forces most of us to really think about where we are putting our money. Each item, from potato peeler to sofa must be able to convince us that it has a right to our house space before we commit to it.

Look at any modern Scandinavian Design and you'll see what I mean:

Eikon Pendant Lamp

During the cold Scandinavian winters, the warmth and glow of a wood fire keeps Nordic families cosy. When designer Niklas Jessen designed his Eikon Pendant Lamp, he wanted to explore the modern principles of Scandinavian design without losing shared traditions. This pendant lamp evokes the warmth of winter fires, with its ash wood base a beautifully calming feature. The pendant is quintessential Scandinavian design: it prioritises functionality without eliminating grace and beauty.