Use These Words To Get Your Content Shared on Social Media

Have you noticed how some social media posts get tons of engagement and some are plain duds? There is an art to writing an engaging social media post, no matter which social media platform you’re using.

Did you know that the words you use within your content could drastically affect how much social media traffic you get?

For example, if you want more Facebook traffic, then using words like “when,” “tell us,” “submit,” “deals,” and “discounts” can help you get more shares, likes and traffic to your site.

On the other hand, if you use the words promotional keywords like “contest,” “promotion,” or “coupon” on Facebook, you’ll actually get fewer shares and likes and less traffic.

When crafting your LinkedIn profile, you will stand out when using words like “created,” “increased,” and “developed.” These action words, when followed by specific concepts and metrics, demonstrate results that can be proven.

On the other hand, by including overused buzzwords like “organizational” and “innovative,” you dilute your experience with theoretical fluff that lacks the results-based emphasis people are looking for.

QuickSprout has created an infographic that breaks down the high and low traffic words to use on Facebook, Twitter, LinkedIn, and Google Plus. Use these tips to craft high traffic and high engagement social media posts.

The Surprising Words That Get
Content Shared on Social Media

What other words have you used to help you drive more social media traffic?

Meet the Author

Miss Kemya is a Marketing & Social Media Strategist at Marketing Sparkler, a marketing consulting firm that facilitates the growth of small businesses through conventional marketing techniques merged with social media tactics.