SEGA® and IDW Publishing Dash Forward with Partnership Deal

San Diego, CA (July 21, 2017) — Today SEGA® revealed that Sonic the Hedgehog™ and his friends have joined forces with IDW Publishing, the leading publisher of licensed comic books, to begin a thrilling new chapter in the Blue Blur’s adventures in 2018.

Creative teams are currently being formed, and a publishing plan is now underway with more details to come at a later date. Writers and artists will be bringing their considerable talents to the comic book world of Sonic.

“We’ve been speaking with beloved Sonic fan-favorite creators and new creators alike, and are excited to be able to spread specifics about our plans for the comic in the near future,” said Chris Ryall, IDW’s Chief Creative Officer.

“We are ecstatic about this partnership with IDW,” said Ivo Gerscovich, Chief Brand Officer for Sonic the Hedgehog. “We know they’ll serve as a good home for the new adventures of Sonic, his friends, and foes.”

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