What would it take to arrange for a "non-stop" subscription by using a credit card with automatic "roll-over" every year or two years, without the subscriber having to do anything. Obviously, the subscriber would have to ask for or approve it in the first place.

I subscribe to a couple of magazines that offer such an arrangement and I like it because I don't have to pay for two or three years up front and I still don't have to mess with renewal every year or two, and I don't miss any issues due to procrastination (or memory - as has happened with S.W.A.T.).

Is this a do-able thing? Or desirable (from your perspective)?

Kurt

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"No free man shall ever be de-barred the use of arms. The strongest reason for the people to retain their right to keep and bear arms is as a last resort to protect themselves against tyranny in government."
--Thomas Jefferson

PM-
It's not feasible for us, though it is a common method for maintaining subscribers. You can buy a 3 year subscription (that's the cheapest we offer). Average credit card life is 5 years. So, if we tried a rollover, we'd get a bounce on at least 3/5 of the cards. Since the renewal would have to take place close to expiration, by the time we got notices out and the like, you could be missing issues.

Alternative:
We send 3 renewal notices. Pay up at any time and it extends your sub by that many issues.
Rich