I really want to be a legend: Shah Rukh Khan

New Delhi, Feb 24: Shah Rukh Khan, who is touted as one of the biggest superstars of the Hindi film industry, says he is done with the tag and now wants to be a legend.

Shah Rukh was here on Saturday at the fourth edition of Global Business Summit to speak on “Bollywood’s Digital push: What it means for the stakeholders”.

“I am 26 years old in the film industry which is half my lifetime really. From here on I am going to spend time in the world of cinema than the outside of it… I realised I should do away with the tag of being a superstar instead I should work towards tag of being a legend,” he said.

He added: “No megastar… as egoistic and self-centred like me will fade away into the past without trying to wedge his or her foot into the door to the future. So even I want to put myself into the future of cinema like I have been in the past 25 years.”

The actor, 52, who has been in the Hindi film industry for over two decades, stressed that he really wants to be a legend.

“I really want to be a legend.

“Unfortunately, there are no articles or books on how to be a legend. So, I rummage through my personal library… I found a book on the history of human kind called ‘Sapiens’ and going through the book I found that the only reason homo sapiens have dominated the rest of the species is because of one thing — because we gossip,” added the superstar.

The actor said that the spreading of ideas is a way of story telling.

“Genuinely, story-telling has anchored communication between human beings. Even entertainment is actually a derivative of story-telling. Whether you music, art or poetry all of these things are a form of story-telling,” he added.

The modern art of story telling is of course filmmaking, he said.

“I think there has been radical change in cinema and content over the years. A change even in the way we consume films. But right now I think we are witnessing the greatest change. The greatest change of this century has been the evolutionary revolution that has taken over the human kind is the opening up communication, information on the digtised platform,” he added.

Shah Rukh says that the future of cinema will be changed through the advent of digitisation.

“There will be a lot of changes on how we consume cinema and watch it. But mainly the changes is going to be how we market cinema…

“The second change that there is going to happen is that there is going to be… there will be radical movement away from the content itself… Instead of waiting for loans there is going to be a lot more crowd funding,” he added.

Shah Rukh says there will be a big change between the viewer and how an individual watches the film.

He added: “Right now the movie that attract us, it’s a momentary catch of emotions or expression but soon movies will itself become an experience. They will be interactive.”

Artificial intelligence, virtual reality and visual effects all these are so important that roles of actors and stars will diminish, stressed the actor.

The access to cinema will be more easier.

“It is going to be on your mobile…there will be no more appointment cinema. Cinema will be at will — whenever and where ever you want to watch. I do not think cinema theatres will close down,” he said.

Mumbai, March 19: Bollywood actress Deepika Padukone has the ‘Most Followed Account’ and cricket star Virat Kohli has got the ‘Most Engaged Account’ on Instagram, according to the Instagram Awards which have been announced for the first time in India.

Kohli has 19.8 million followers as on Monday. His account generated the biggest number of engagements when all likes and comments from the content that he shared in 2017 — except ‘Story’ views and video views — were aggregated.

The list, which acknowledges photo-sharing platform Instagram’s most engaging community members, also recognises Emerging Account and 20 Million Milestones.

In the Most Followed Account category, Priyanka Chopra trailed behind Deepika’s 22.4 million followers with a count of 22 million, and Alia Bhatt rounded up the top three with 20.8 million followers.

Deepika said in a statement: “Staying connected with my fans and loved ones is extremely important to me. I value the love, support and connection I share with them and I hope I continue to remain true and authentic.”

Actor Ishaan Khatter, who will be seen in “Dhadak”, has been named for India’s ‘Emerging Account’ for growing his fanbase on Instagram significantly throughout 2017.

For Ishaan, Instagram is his most loved social media platform.

“It’s a non-stop source for inspiration from people and personalities all over the world. I find it especially enjoyable because it’s about connecting through pictures and videos. On a more personal note it’s almost like a time machine for your memories and a way to immortalise your favourite moments.

“It’s lovely connecting with others through this medium and I look forward to being inspired and hopefully inspiring more people in the future, too,” he said.

Alia also got a ‘milestone plaque’ with Shraddha Kapoor in recognition for building a community of 20 million followers.

“We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India,” said Kenny Zeng, Chief Marketing Officer (CMO), Vivo India.

“This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India,” Zeng added.

Aamir will soon be seen in a full-fledged marketing campaign around the upcoming products and a new TV commercial.

“Vivo as a brand embodies the spirit of innovation and meaningful disruption,” said Aamir.

“Over the years, the brand has been constantly pushing the boundaries of smartphone technology. I am enthused to be a part of Vivo’s transformative journey in India,” the actor added.

Vivo is also associated with popular sports platforms such as Indian Premier League (IPL) and Pro-Kabaddi League in the country.

Vivo entered India in late 2014.

With a manufacturing unit in Greater Noida, the company has a robust distribution network across the country both online and offline — catering to over 400 cities in 22 states backed by 400 service centres.

Baaghi 2 song ‘Ek Do Teen’: Jacqueline burns the dance floor with her sizzling moves

New Delhi, March 19: One of the most eagerly awaited songs of Tiger Shroff-Disha Patani’s Baaghi 2, Ek Do Teen is out. Featuring Jacqueline Fernandez, the song is a tribute to Bollywood’s original Mohini aka Madhuri Dixit who has for years ruled our hearts with her iconic dance ever since she made her debut in 1988 film Tezaab and its track “Ek Do Teen”, originally sung by Alka Yagnik.

The new song is sung by Shreya Ghoshal, the song is everything you expected. It is high on energy, oozing hotness and Jacqueline’s sensuous moves will bowl you over. Its video also features Prateik Babbar shaking a leg with Jacky.

Ek Do Teen has all the ingredients of what is referred to as a “dance number” – Jacqueline in flashy outfits, a catchy remixed tune that runs along the song, superwoman dance moves and the humour element. One of Jacqueline’s outfits is also a more contemporary take on Madhuri’s bright pink top and fringed skirt – Jacqueline dances around in a bright sequinned bralet and skirt. Prateik Babbar also makes a sudden appearance as a surprise deal. But he’s hardly any distraction because with Jacqueline on screen, it’s hard to take your eyes off!

In the 1988 version of Ek Do Teen, Madhur Dixit’s iconic steps were choreographed by Saroj Khan while Ganesh Acharya has choreographed Jacqueline in the new one.

Talking about the song, Jacqueline said that it is not an attempt to match up to Madhuri Dixit who featured in this iconic track from Tezaab.

“This is honestly, more than anything, a tribute to an amazing and iconic number that they gave to us, which is “Ek Do Teen Char”. And, for me as an actress, this is such an honour. I know I would never be able to match up to Madhuri Dixit, that’s not something that I’m even going to attempt. You cannot replicate someone like Madhuri Dixit, as there is only one Madhuri Dixit. I know that this is just my tribute to her,” she said.

Check out Madhuri’s original song:

Baaghi 2, which is the second installment in the Baaghi franchise, stars Tiger Shroff and Disha Patani. This Sajid Nadiadwala film follows a battle-hardened army officer in search of his ex-lover’s mysteriously kidnapped child. The film will hit the theatres on March 30.