Stories by Chris Shipley

The enthusiasm and energy at last month's DEMOfall conference made one thing very clear: The IT market is in the early days of an important new growth cycle. While megadeals, such as the Google/YouTube marriage, grab the headlines, it is enterprise IT that will be most profoundly affected in this next phase of technology evolution.

For far too long now, users have been duped by the technology industry. It has convinced us there is an inverse relationship between value and ease. The more complex a product, the more challenging its integration, the more difficult its rollout -- the more sophisticated, important and valuable it is.

Copyright 2018 IDG Communications. ABN 14 001 592 650. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.