GENIVI Alliance to Host First Completely Open Automotive Forum

First Public Industry Conference to Focus on Use of Open Architecture in
Automotive Beyond Infotainment

SAN RAMON,CA--Oct. 2, 2013: The GENIVI Alliance, an automotive and
consumer electronics industry association driving the development and
adoption of an open In-vehicle Infotainment (IVI) reference platform, will
host Open Automotive '13, the first public forum focused strictly on the
use of open source software in the automotive infotainment industry.

Open Automotive '13, to be held on October 9 at the San Diego Marriott
Marquis & Marina, will fully explore – with automakers, leading
suppliers, automotive consortia and industry analysts – the many
different ways that future IVI can interact and inter-operate in truly open
systems, whether those systems are built on traditional proprietary models,
or like GENIVI, which uses an open source development methodology.

"This event will be a first for the industry, and using a talk show
format, Open Automotive '13 combines the automotive leadership of GENIVI
Alliance with the rest of the open thinkers with an interest in monetizing
the next generation of in-vehicle experiences," said Joel Hoffmann,
automotive strategist, Automotive Solutions Division, Intel Corporation and
GENIVI treasurer. "Not constrained by the traditional boundaries of
infotainment, the panelists will debate both open and the highly
competitive nature of automotive software needed in the next decade."

Held in conjunction with GENIVI's bi-annual All-Member Meeting, Open
Automotive '13 begins with an opening keynote speech by John Ellis, global
technologist & head of the Ford Developer Program, Ford Motor Company. Mr.
Ellis will be followed by over 20 additional speakers and industry
leaders.

Registration for the event is $199 and includes discounted hotel rates,
a networking dinner yacht cruise with over 300 GENIVI members on San Diego
Bay on the evening of Oct. 8, followed by the day-long conference and
ending with access to GENIVI's member showcase/expo/networking event
featuring over 40 demonstrations from GENIVI members.

The following titles and media identifications are trademarks
owned by The Auto Channel, LLC and have been in continuous use
since 1987: The Auto Channel, Auto Channel and TACH all have
been in continuous use world wide since 1987, in Print, TV,
Radio, Home Video, Newsletters, On-line, and other interactive
media; all rights are reserved and infringement will be acted
upon with force.