Representative of American pragmatism and playfulness, emphasizing the traditions of the brand, the line celebrates the classic and the casual, while articulating what is to come, for both women and men.

Raf Simons celebrates American fashion traditions with a cinematic eye for the Fall 2017 collection.

Entitled ‘Parade,’ in the collection one material impacts another and one style impacts another — often in the same silhouette. Cohabiting, cross cultures of clothing find new forms: not the old, not the new, but the necessary. The collection is a celebration of this diversity, the diversity of America itself.

“It reflects the environment,” says Raf Simons. “All of these different people with different styles and dress codes. It’s the future, the past, Art Deco, the city, the American West…all of these things and none of these things. Not one era, not one thing, not one look. It is the coming together of different characters and different individuals, just like America itself. It is the unique beauty and emotion of America.”

With its mix of marching band uniforms, plastic coated protection, power broker tailoring, antique handcrafted quilting, workwear, and western wear, it is a unique kind of parade that is evoked. It is one that finds equal merit in folk and function, food court and courtroom, from the humdrum to sci-fi, the urban to the rural. It is a romantic and filmic outsiders’ eye view of the uniqueness of America.