This book alone is $197! But what you’ll learn from this book is just pure gold my friend. And I’ll tell you why...

In 2006, the Direct Marketing Association had found that for every $1 spent on email marketing had a ROI of $51.45!

Compare that to print with only a $7.20 ROI, and regular online marketing with $21.08.

That was 6 years ago! Think that number has dramatically changed in 2012? I would agree that you are correct, Sumo-ling.

Here’s why email is super effective:

It’s much less expensive than traditional forms of marketing, such as direct mail

You can reach a potentially huge audience

Email has better return on investment than nearly any other form of marketing

Emails arrive almost instantaneously, unlike regular mail

It’s active: it lets you push the message to an eager audience

You can test and measure reactions to your message easily

It’s interactive: you can send email in response to website visitors actions

More importantly, when people sign up for your email list, they are giving you permission and screaming in your face saying, “YES! Please send me more information! I want to know what else I can buy from you!”.

How cool is that? And ANY business can take advantage of email marketing, from your brick-and-mortar store to your digital goods ecommerce store.

But we couldn’t let you just walk away with learning only email marketing. You’ll also get...

Online Marketing Inside Out

The book covers everything you need to know to start promoting your business online. It guides you through all the elements of an effective online marketing strategy: from leading edge social media techniques, right through to more traditional activities like email, affiliate programs, and advertising campaigns.

You’ll learn all about:

The new frontier of PR and media

How to turn page views into profit

Achieving the most from the search engine crowd

Promoting your message through social media

Implementing profitable email marketing campaigns

Spreading your message through online advertising

How to develop your own online marketing plan

AND....

Create Stunning HTML Email That Just Works!

This step-by-step guide is perfect if you’re a front-end web designer looking to expand the range of services you can offer to your clients. You’ll be able to take your CSS and HTML skills and deploy them to build beautiful, effective, and compatible HTML emails.

This book covers:

How to design HTML emails for all email clients and services

Simple methods to design and test email newsletters

Best practice, permission based email marketing tips and techniques

Proven strategies for selling email design services to your clients

What you’ll learn in these 3 books has far greater value than the $39 tag we’re putting on it.

What you’ll learn here can...

Pay for itself 10 fold

Create new opportunities to offer email marketing services

Make you into an email marketing expert instead of the guy who heard a tip from his friend

And raise your bottom line...

...if done correctly that is.

We can only give you the best of the best in deals, products, and services, but we can’t carry you to success.

I want you to take full advantage of this deal and exploit the hell out of the strategies and tactics you’ll learn from this bundle to make your business successful and highly profitable.

So? What are you waiting for Sumo-ling? Pick this deal up right now by clicking BUY NOW and you’ll get instant access to all three books including:

1. The Email Marketing Kit CD-ROM (Book examples and supporting documents)
2. And the PDF, MOBI (Amazon Kindle) and EPUB (iPad/iPhone) versions for all 3 books
3. 10 years of email marketing knowledge distilled into useable actions that you can apply today!

Sincerely,

The “I Love Email Flavored Deals” Chief Sumo

What You Get

Best for beginner/intermediates

The Digital version of 'The Email Marketing Kit': 300 pages plus the full contents of the CD-ROM - PDF, MOBI (Amazon Kindle) and EPUB (iPad/iPhone)

The Digital version of SitePoint's bestselling book 'Online Marketing Inside Out,' the invaluable resource to market products or services on the Web - PDF, MOBI (Amazon Kindle) and EPUB (iPad/iPhone)

The Digital version of SitePoint's quintessential book of Email Design 'Create Stunning HTML Email That Just Works!'- PDF, MOBI (Amazon Kindle) and EPUB (iPad/iPhone)

----"In 2006, the Direct Marketing Association had found that for every $1 spent on email marketing had a ROI of $51.45! That was 6 years ago! Think that number has dramatically changed in 2012? I would agree that you are correct, Sumo-ling. "---

That is completely incorrect. Although still high, email marketing ROI has decreased every year since 2006. All you had to do was to check your facts.

JP from SitePoint here, thanks for your comments! Yeah, I know where you're coming from, guys. According to our senior editor, the contents of the Email Marketing Kit are still pretty much relevant. Sure, a few updates here and there wouldn't hurt, but it's still a great product. This Kit has never been offered in digital version before. Thanks and all the best, JP

Books from 2009 and 2007: really a bargain? A lot have happen during the last year: HTML5, CSS3, is the marketing tools(s) describe in this book (2007!!) still valid in the new way of customer connection: i dough it.

I agree. At least with close out items at the dollar store, they're still current. I'd bite on this but wonder why there's been no update to Sitepoint's email marketing kit in over 5 years. Is it because the author's points and methodology still valid, or because the game changes so rapidly that it wasn't feasible for them to maintain updates.