Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs.

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these.

Keep an eye on rankings

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) RankBrain isGoogle's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. Keyword research can help you discover new content opportunities, while it can also improve your existing content. You can’t seem to find your content anywhere.

What are you selling?

According to SEO Consultant, Gaz Hall: "Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! By following technical SEObest practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results. Googlestopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Users will also become frustrated if they can’t view content because of broken URLs.

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google.

Can non reciprocal links really make a difference?

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. The term black hat originates from before search was a thing, with old cowboy western movies. Make sure to budget appropriately. There is a very thin line between reasonable duplicate content and thin content. Think of outreach as a brand awareness campaign for your most authoritative audience.