Rather than me write a pale imitation of someone else’s blogpost, below is the opening paragraphs from a Rollo and Grady recent post – its well worth visiting for the whole post and the attached interview. The whole RCRD LBL project is also worth investigating:

“Peter Rojas is one of the world’s most famous bloggers. He’s also a magna cum laude graduate of Harvard and received his Master’s in Critical Theory at the University of Sussex in England. Before his launch into the blogging business, Rojas worked in his native California for Red Herring Magazine until he was laid off after the dot-com bust in 2001.Then he moved to New York City where things started changing for him. Quickly.

In 2002 Rojas started Gizmodo and in 2004 he was hired by Weblogs, Inc., the world’s largest blog network, to start Engadget. Both Gizmodo and Engadget are focused on consumer electronics for the tech-savvy and quickly became the two most successful blogs ever. Not long after his arrival at Weblogs Inc., Rojas was made Chief Strategy Officer and when AOL purchased them in 2005, blogs became further validated as a viable revenue stream. The sale also made Rojas a “blog-millionaire”.

In November of 2007 Rojas moved to combine his two passions, technology and music, to launch RCRD LBL with Downtown Records. RCRD LBL has taken a completely different approach to the music business; it’s an online record label that offers all digital, all-free MP3’s for streaming or download that are DRM free. It’s a powerful combination. Since then he has quickly emerged at the head of the pack, leading the music industry towards a new and more progressive business model. While that model is clearly still being defined, RCRD LBL is breaking new ground and signing emerging and established artists including Dinosaur Jr., Public Enemy, Moby, Spoon, Dead Confederate, Bon Iver, White Denim and the Felice Brothers.”