Just two months since launch, Fantasy Shopper has blown industry insiders away with its extraordinary success. In November, it was named as the winner of Amazon Web Services’ global Start-up Challenge – beating competition from Silicon Valley and Asia to be proclaimed the most exciting online start-up in the world today.

Fantasy Shopper charmed the illustrious judging panel with its innovative concept of integrating gaming with shopping to create a new social experience.

Using real-world data, social shopaholics can create outfits from clothes and accessories that are in the shops right now – and if they want to buy a garment for real, they can do so with the touch of a button.

Within two weeks of launch the platform was hosting an average of 14 fantasy transactions per second.