The ongoing conflict in Syria is causing cable news outlets to blow their own war trumpets. CNN moved the premiere of its new lineup forward by a week. In a move not likely coincidental, MSNBC has confirmed the existence of the Alec Baldwin talk show it has been denying for weeks.

MSNBC President Phil Griffin said Up Late With Alec Baldwin is coming in October, and will air at 10 p.m. Eastern on Friday nights. It won’t affect Lawrence O’ Donnell’s The Last Word, which airs Monday-Thursday. MSNBC has aired a mixture of documentary and news shows in the timeslot, including prison documentary Lockup.

Baldwin’s liberal political stance is no more a secret than his affection for Words with Friends or his tight knit relationship with the paparazzi. Since the 30 Rock actor has long enjoyed a good working relationship with NBC, there was always speculation this show would come about.

He’s also done a podcast for radio station WNYC and in a prepared statement said his talk show will be similar.

“After two seasons of my WNYC podcast, I’ve developed a fondness for hosting a show that involved talking with smart, talented and engaging people in every imaginable field,” Baldwin said. “I’m grateful to MSNBC for helping me bring a similar show to television.”