Digital Marketing Manager (E-Commerce)

Job Description

Lead and set up digital marketing team to meet team’s missions.Plan and execute digital marketing strategies by using all digital marketing tools (SEO,SEM, CRM and Social Medias). Draw digital marketing campaigns by creating new ideas and contents to promote sales. Handle all digital platforms and measure all digital marketing performances by assessing against (KPIs & ROI). Implement website or page promotion campaigns and merchandising updates daily/weekly/monthly based on inventory status and proposals from vendors. Arrange consistent campaigns schedules and make sure every campaigns are launched on time with no errors. Prepare for up coming online promotions campaigns by collaborating with internal teams to inform, collect discounts offers from vendors and create photos designs, contents and posts. Assist on designing posts, photos and web merchandising. Identify trends and insights of the industry and make suggestions to internal teams and departments. Analyses and reports competitors’ online presences (social medias’ activities & updates). Increase the brand awareness and social engagements by expanding the use of all digital initiatives. Ensure the consistency of digital marketing activities and report audiences’ feedback on the activities.Always stay up to date on online marketing practices, emerging technologies, social trends and famous topics on social medias in order to utilise the appropriate events to draw attentions.