Title page for ETD etd-04072009-040440

Factors that contribute to the selection process of meetings from the perspective of the attendee

Degree

Master of Science

Department

Hospitality and Tourism Management

Advisory Committee

Advisor Name

Title

Weaver, Pamela A.

Committee Chair

Murrmann, Suzanne K.

Committee Member

Price, C. H.

Committee Member

Keywords

Congresses and conventions

Date of Defense

1994-05-05

Availability

restricted

Abstract

This research is a replication of part of Dr. Catherine
Price's dissertation study "An Empirical Study of Professional
Association Meetings from the Perspective of Attendees"
(1993). The paper presented is a research study in the area
of meeting/conference attendee preferences. This research
tested which attributes of meeting selection were of
importance to a particular population. Dr. Price (1993)
identified four variables as important attributes for
attendees in their selection of a meeting. They were: a)
education, b) leadership, c) networking, and d) professional
savvy. The primary hypothesis was directed at confirming the
validity of these attributes. Four factors emerged in the
analysis of this study. Three factors were identical to the
Price (1993) study. These factors were: a) education, b)
leadership, and c) networking. The fourth factor that emerged
was named potpourri. Ultimately, this study attempted to be
significant in assisting meeting planners in the preparation
of more effective meetings.