Pick of the Week - Brothers and Sisters, Sky Sports

"This ad is spot-on in choosing its focus on fans' reactions to goals. It stirs the emotions, reminding us why football is great while showing Sky as the home of 'live goals'. The crowd scenes are edited seamlessly to fit with the music. It's a reminder that football is not all about millionaires in Ferraris." The ad was created by Elliot Harris and Cameron Mitchell, and directed by Ivan Bird through Rattling Stick.