What we learned about the media industry at #STEP2017

The reader is king.

After an era of praising content as the supreme power in media, the focus today is shifting towards the consumer.

“Content is still king," said AJ+ managing director Dima Khatib at Step Conferenc2 2017 this week, during a panel dissecting the nature of news consumers. But ‘working in media is like sailing. You have to adapt to the wind and sea. Us producers need [to adapt] to figure out how to reach audiences and target them."