We partner with leading academic teams to research some of the most central questions about climate change communication and translate this work into practical resources and workshops for our partners.

Images that promote positive social norms

Building positive social norms - showing ordinary people reacting to and engaging with climate change - is crucial. One key conclusion from the Climate Visuals research was that showing ‘real people’ was much more effective than staged or posed images. The photographs in this gallery show ordinary people engaging with climate change in a variety of contexts and help build a sense of social reality around climate change.