Only iPhone

Only iPhone

No other phone is like iPhone.

Only when hardware and software are designed together can they truly work together.

Apple teams design the world’s best products, with the most innovative displays, chips, cameras, operating systems and services. But just as important, the teams collaborate so that all the components of iPhone work together efficiently and beautifully.

While this might seem like an obvious way to work, no other smartphone is made this way. And it makes all the difference.

It means that the camera team can work with the chip team to leverage the power of the A12 Bionic. So that when you frame a shot, the ISP and Neural Engine identify faces in the frame. Detect specific features. And optimise for lighting, white balance and more before you even tap the shutter.

This is the kind of stuff you’d never even know is happening. You just see the result — the shot you wanted, with more detail, true-to-life colour and dynamic range than you would have thought possible from a smartphone.

All-day battery life.

When the software teams build features, they tailor their algorithms to optimise for performance and efficiency on the chip — and vice versa.*

AR like you’ve never seen.

The combination of an advanced camera sensor, gyroscope, ISP, Neural Engine and accelerated plane detection enables the best AR platform in the world.

We believe privacy is a fundamental human right.

This is one of our core principles at Apple. It’s why we design iPhone from the ground up to keep your personal information private and secure. And it’s one of the things that sets iPhone apart.

For example, every new iPhone comes with Face ID, the most secure facial authentication ever in a smartphone. The data used to identify you is encrypted and protected by the Secure Enclave. That’s a discrete part of the chip, so your data can’t be accessed by iOS or apps. And it isn’t stored on Apple servers or backed up to iCloud. Instead, it stays on your device, with you, where it belongs.

End-to-End encryption.

Your iMessage and FaceTime conversations are encrypted for your protection. Nobody — not even us — can read them.

Ongoing security updates.

Free and easy iOS updates are designed to keep your iPhone software current, protected and performing at its best.

Limited ad tracking.

Safari automatically limits the information advertisers get from you. And Apple doesn’t gather your personal information to sell to advertisers or other organisations.

iPhone is built to be used. And reused.

iPhone is made with exceptional materials, like surgical-grade stainless steel, aerospace-grade aluminium and the most durable glass in the industry. As a result, iPhone lasts longer and holds a much higher percentage of its value than any other smartphone. Which is why so many older devices go to friends and family instead of landfills — and that’s the best form of recycling there is.

When an iPhone finally reaches the end of its lifespan, we recycle every bit of it we can. To do that, we built a sophisticated robot named Daisy to disassemble used iPhone models into their component parts. This lets us recover more materials of a higher purity than with conventional recycling methods. And we can use those materials in new products or return them to the market.

Powered by renewable energy.

When you use Apple services to send a text message, make a video call, talk to Siri or stream a song, it’s all powered by 100 per cent renewable energy.

With updates, it’s new again.

Some of our most innovative features — like the App Store, iMessage and augmented reality — come to iPhone via iOS updates.

iPhone is designed for everyone.

We believe everyone should be able to do what they love with iPhone. So we build it that way, with powerful accessibility features that work straight out of the box.

For example, the VoiceOver screen reader lets you know what’s happening on your iPhone even if you can’t see the screen. Made for iPhone hearing aids provide outstanding sound quality for calls and music. And you can ask Siri to do all kinds of things — with your voice or just by typing.

We also give developers the tools they need to make their apps work for the broadest range of people. Because technology is most powerful when it empowers everyone.

Control iPhone with a switch.

Switch Control lets you use a switch, a joystick and other adaptive devices. So you can fully interact with your iPhone without touching it.

Listen while you read ortype.

Easier-to-read type.

With Font Adjustments you can change text size in a wide range of apps, including Calendar, Mail, Messages and Notes.

There’s so much more to the App Store than great apps.

iPhone apps help you be more creative. Do the things you’re passionate about. And elevate your everyday experiences. That’s why we devote so much time and energy to the App Store.

Before a new app or update appears on the App Store, our team gives it a test drive. They help make sure it does what it says it does. Review it for malware and viruses. And confirm that the developer has agreed to our strict privacy guidelines.

It’s also no accident that the world’s best apps make their debut on the App Store. Developers love creating apps for iPhone because we give them access to the industry’s most advanced technologies. They can do so much more with their iPhone apps. And you can do so much more with your iPhone.

The best apps in the world.

Not only do they come to the App Store first, they often don’t appear anywhere else. Ever.

Privacy in apps.

Most apps are free.

It’s not something that gets a lot of attention, but it lets you try new iPhone experiences whenever you want.

iPhone works beautifully with every other Apple device.

Every Apple product you use is connected as part of an ecosystem. So if you have more than one device, it’s an amazing experience.

Get a phone call and answer it on your Apple Watch. Take a photo with your iPhone and it’s there on your iPad. Create an instant hotspot to share your iPhone cellular connection with your Mac. Open your new AirPods and they automatically pair with your iPhone.

You never even have to think about it — just do what you love, and it all works automatically.

The best place for all your stuff.

iCloud is built into every Apple device. That means all your stuff — photos, messages, files and more — is safe, up to date and available wherever you are.

Copy and paste between devices.

Find a lost device.

With Find My iPhone, it’s easy to find a lost iPhone, iPad, Mac, Apple Watch or AirPods. Just map it, ping it or lock it from any of your other devices.

We’re here to support you like no other company can.

Our support team is built around the idea that sometimes you just want to talk to a real person. One person. Who’s an expert in all things iPhone. We have people like that, because we make both the hardware and the software. So whether you need help with setup, a repair or a software issue — or if you want to learn how to do more with your iPhone — we’ve got you covered.

Online support.

The Apple Support app lets you call, chat or email with an expert straightaway —or browse helpful articles. You can also visit Apple Support.

You’re covered.

Every iPhone comes with a year of hardware repair coverage through its limited warranty and up to 90 days of complimentary support.

Learn more about what makes iPhone unlike any other phone.

Privacy

Everything about iPhone is designed to protect your personal information.