Site region

Site regionality can be taken into account when displaying search results for location-dependent requests. For example, when a user from Moscow searches for information about car servicing using the request [auto repair]. Most likely, they want to find the nearest car service garage. In this case, if the site is assigned the region Moscow or Russia, the site will be displayed in the search results.

Yandex.Catalog isn't updated anymore Since March 26, 2018, regions linked to the site based on Yandex.Catalog are displayed in Yandex.Webmaster, in the Site information → Region section, in the Webmaster block.

Source

Moderation

Note

Yandex.Webmaster. You can specify the desired site region, and change it if you think that the region is determined incorrectly based on other sources.

Yandex.Catalog isn't updated anymore Since March 26, 2018, regions linked to the site based on Yandex.Catalog are displayed in Yandex.Webmaster, in the Site information → Region section, in the Webmaster block.

Note. If a region is assigned to the site, it doesn't exclude the site from search results in other regions. It can be found by users from any region if the site content is recognized as relevant to the queries.

Site region information is available on the Site information → Region page in Yandex.Webmaster.

Which sites need regional assignment

The need for regional linking depends on the site topic.

Type of site

Recommendations

Media site with general content

In this case, region linking is not necessary. It isn't detected automatically if the site doesn't specify a phone number, physical or legal address. If the region is detected, you can report to Yandex that the site doesn't need to be assigned a region.

Media site with regional content (for example, regional newspaper)

Make sure that contact information and information about the region are placed on the site correctly.

In this case, region linking is not necessary. It isn't detected automatically if the site doesn't specify a phone number, physical or legal address. If the region is detected, you can report to Yandex that the site doesn't need to be assigned a region.

Media site with regional content (for example, regional newspaper)

Make sure that contact information and information about the region are placed on the site correctly.

How to choose the right region for a website

If you want to specify the site region in Yandex.Webmaster, the choice depends on the site specifics and your organization.

Organisation specifics

Recommendations

Organization with an address in one region

For example, if the site is about a beauty salon in Moscow, choose the “Moscow” region. If your organization is located in Moscow but attracts clients from other regions, you can choose “Russia” or “Eurasia” as a region. At the same time, the site must contain information that confirms such wide geographical coverage.

Store that delivers to different regions

Choose a region that covers all delivery regions. For example, if the store has legal address in Moscow, and delivers throughout Russia — select “Russia” as a region. At the same time, specify the cities where you can deliver products on the site.

Organization with offices in several regions

If you have one site, choose a region that covers all addresses of the offices. For example, “Russia”. The site must list all addresses.

If you use a separate domain or a subdomain for each office, specify the region for each site.

Organisation specifics

Recommendations

Organization with an address in one region

For example, if the site is about a beauty salon in Moscow, choose the “Moscow” region. If your organization is located in Moscow but attracts clients from other regions, you can choose “Russia” or “Eurasia” as a region. At the same time, the site must contain information that confirms such wide geographical coverage.

Store that delivers to different regions

Choose a region that covers all delivery regions. For example, if the store has legal address in Moscow, and delivers throughout Russia — select “Russia” as a region. At the same time, specify the cities where you can deliver products on the site.

Organization with offices in several regions

If you have one site, choose a region that covers all addresses of the offices. For example, “Russia”. The site must list all addresses.

If you use a separate domain or a subdomain for each office, specify the region for each site.

Region moderation

After you add or change data in Yandex.Webmaster or Business Directory, the moderator checks it for compliance with the content of your site. To make sure that it passes moderation:

Contacts and delivery information are placed in a prominent position.

The site is accessible and its pages are displayed correctly.

The site is virus free. You can check this in the Diagnostics → Site security section in Yandex.Webmaster.

Also follow the recommendations for setting up the site and placing contact information:

The organization operates in a single region

Specify the full address of your organization on the site, including the postal code and the city phone code. Do not place the address and the phone only as an image.

If the site has a regional focus, add more information relevant to this region.

If your site has regional versions, the content that the user sees may vary depending on the region they came to the site from. In this case, the site region is identified by the user's IP address. For example, your company has offices in different cities. The users from Moscow and Khabarovsk will see different versions of the site.

The Yandex robot crawls the site from a certain IP address of a particular region. Therefore, it will receive only one version of the site. As a result, some of the content won't be indexed.

If your organization has several regional offices, specify the addresses and phone numbers of each of them on the site. As a result, the site can be assigned multiple regions. You can also use subdomains. This will allow the user to see how the main site and the regional site are related.

Attention. Make sure the content of a subdomain differs from that of the primary domain. If their content is completely duplicated or is only slightly different, one of the URLs will be recognized as a secondary mirror of the other one. The Yandex robots will then start treating two sites as one. As a result, the site recognized as the secondary mirror will be excluded from the search results.

To use subdomains:

Add the name of the appropriate region to the subdomain URL (for example, spb.example.com).

A regional subdomain should contain information for the users from the region.

A regional subdomain should be included in the navigation on the main site so that the user could go from the main page to the regional page.

In Yandex.Webmaster, you can change the site region or set it if it isn't assigned. After you send the region information, the moderator checks whether the selected region matches the site content. Moderation can take from several days to several weeks.

The assigned region is only one of the factors that affect the site ranking for queries from different regions. Link to a particular region doesn't exclude a site from search in other regions — it can be found from any region if it is relevant to the query.

Tell us what your question is about so we can direct you to the right specialist:

Question about the region in Yandex.Webmaster

Question about the region in Yandex.Directory

The “Save” is inactiveThe request to change the region was sent, but the region in Yandex.Webmaster didn't changeOther questions

Make sure that:

All fields are filled in.

The link you specified matches the URL of the site for which you add or change the region (including the use of the HTTP/HTTPS protocol and the www prefix).

The fields are filled in correctly, but the button is inactive

The region change is on moderation for a week. If the region doesn't change two weeks after the the moderation is completed, fill out the form below.

Adding or changing an organization in Yandex.DirectoryThe site is added in Yandex.Directory, but the region isn't displayed in Yandex.WebmasterThe region from Yandex.Directory displayed in Yandex.Webmaster differs from the one specified in Yandex.Directory