Financial Times article on Brands enter the blogosphere

Drew B points to Brands enter the blogosphere in today’s Financial Times. What I find interesting is that it is by-lined to someone who runs a blog consultancy. Surpisingly the website of this blog consultancy doesn’t appear to feature a blog (or work in Firefox)! It’s not someone that I’ve come across before anywhere in the ‘blogosphere’ either online or at actual live events. I wonder how they come to have this by-lined article in the FT and another earlier in the year in The Guardian?