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9 things to consider before you shoot a testimonial video. No one really trusts you or what you have to say about your own company.

Why would they? But people will listen to other people’s opinions about your company. If they know and trust that person – so much the better. Even if they don’t, they are more likely to believe a stranger (or better yet, a bunch of strangers) talking about you rather than you talking about you. That’s why testimonial videos are so powerful. So is any testimonial video a good one? Before you begin your next testimonial video here are nine things that you should consider:
Zig Ziglar – The Early Years. 7 Critical Components of Believable Testimonial Videos - Vidyard.

What you do is pretty awesome.

Where you work is sweet and the product or service you sell is stellar. We don’t doubt it. But your prospects might. That’s why testimonials are key: hearing this from someone outside of your office is even more persuasive. Testimonials provide evidence that you actually do solve customers problems and in fact, offer some pretty cool benefits. Check out a great example of a video testimonial for Swipely: Swipely has mastered the art of the quick, to-the-point, and benefit-focused testimonial video. 1.

Being on camera can be nerve-racking for some … err most, actually. 2. Memorized lines crafted by a marketer sound like memorized lines crafted by a marketer. On the day of, sit down and have a conversation. 3. No … not actually. Feel free to stray away from an intro screen with your brand information and the introduction of who you’re talking to and what they do right away if it’s boring and blasé.
31 Video Marketing Statistics to Inform Your Strategy. As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. And the statistics show it's working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others? Download our free guide here to learn how to create high-quality videos for social media. To learn more about how video marketing can help convert customers and increase interaction with your brand, check out the infographic below from Hyperfine Media.
10 Reasons Why You Need to Put a Video on Your Homepage. If your business hasn’t embraced video yet – there are some good reasons to do so.

Video can transform your website, improve SEO and make for a compelling proposition. A compelling video on Varn Media's homepage It is no wonder that video is charging ahead as the media that marketing departments and businesses are prioritising. Video instantly stimulates your senses, stays relevant across all devices and can invoke an emotional response and longer visiting times if embedded in your website. It helps with SEO, can add to the quality of your website and is easy to engage with. Video is the Media to Watch The trend spotters and research agencies are all aligning to the conclusion that video has gone from a marketing option for businesses to a marketing must. YouTube is the second largest social media giant after Facebook with a phenomenal 1 billion unique visitors a month. 10 Reasons to Make a Video There are good reasons to make a video for your homepage: A Few Tips May 2nd, 2014. How to Be Camera-Ready for Your Business Video.

Videos are a great way to spread information about your company.

They can educate, entertain and engage your audience. These are all positive benefits of video marketing. With the rise of video marketing platforms, knowing how to get your information across via video is becoming increasingly important. You can touch a wide audience net with video and video-friendly platforms like: YouTube, Instagram, Vine, and Facebook.