Emaar Malls will acquire a 51% stake in Namshi, the leading online fashion retailer in the Middle East, for 151 million USD including investment in the company for its future growth, with GFG retaining the remaining as 49% co-owner. This partnership will accelerate Namshi’s development in the region while on the other hand give big possibilities to Emaar Malls to grow in ecommerce sector. It has been expected that partnership like this happen, taking into consideration that Emaar was interested to buy Souq.com, the biggest e-commerce site in the region, which was acquired by Amazon for 650m USD earlier this year.

“The acquisition of a majority stake in Namshi underlines our digital-driven strategy to leverage the growing e-commerce market in the Middle East and North Africa region,” said Mohamed Alabbar, chairman of Emaar Malls. “Namshi offers a perfect fit for Emaar Malls in accelerating its focus on multi-channel retailing, and creating long-term value for its stakeholders.”

“We are very excited to welcome Emaar Malls as our majority shareholder,” said Hosam Arab, MD of Namshi. “We are confident that this partnership will unlock further opportunities and help accelerate the development of Namshi for the benefit of our customers. We would like to congratulate and thank our team for their tireless efforts in making Namshi the Middle East’s premier fashion ecommerce destination and we look forward to continuing this journey together with Emaar Malls and GFG.”