NPD: Nintendo sweeps July, though Madden takes the crown

As its hardware continues to dominate the competition in a year of waning console cycles, Nintendo also scored a victory in July with six platform-exclusive titles in the top-ten best-selling games for the US.
The NPD Group reports that overall games spending in July reached $762 million, only a bit higher than July of last year thanks to top-selling Madden NFL's movement into July offsetting declines in all other segments.
Hardware's decline was 22% year-over-year to $169 million, with only the Nintendo Switch seeing gains -- a trend that's been going on for months now that seems likely to continue through the end of the year as the PS4 and Xbox One wind down their release cycles. The Switch remains the best-selling hardware platform both for the month and year-to-date.
Accessory and game card spending was also down, dropping 12% year-over-year to $254 million. The Nintendo Switch Pro Controller was the best-selling accessory of the month.
Finally, software gains brought sales to $340 million in July, up 34% year-over-year thanks to Madden's movement. In second place was Fire Emblem: Three Houses, seeing the best-selling US release of a Fire Emblem game of all time, overtaking Fire Emblem Echoes: Shadows of Valentia on the 3DS.
Alongside Fire Emblem, five other Nintendo Switch exclusives took the top ten with Super Mario Maker 2, Marvel Ultimate Alliance 3, Super Smash Bros. Ultimate, Mario Kart 8, and The Legend of Zelda: Breath of the Wild. Those numbers do not include digital sales.