The New York Red Bulls on Thursday fired president of business operations Chris Heck for the club’s poor ticket sales and the club’s inability to connect with its fan base, according to the New York Post.

Heck, who came to the team after working seven years for the NBA as a senior vice president/marketing, lasted less than 14 months with the Red Bulls. Team officials blame him for the club scheduling three consecutive afternoon games, including a 1 p.m. ET midweek game against the Chicago Fire, when temperatures hit 100 degrees.

“I don’t know who put the time of the game we’re going to play. I’m not having a go, but playing at 4, playing at 1, are you thinking about the players? I don’t know,” Red Bulls captain Thierry Henry told reporters at the time. “We’re having a heat wave. If you want a great game and the team to run for 1 1/2 hours, putting the game at 1 (won’t help).

“We all want to perform and play well, for the fans and for them to come and make the game. Wednesday, 1 p.m.? ... It’s not what you want.”