Search form

Kim Kardashian is Being Slammed for Blackface in KKW Beauty Line

Kim Kardashian West fans are calling her out on Twitter, claiming the reality TV star is guilty of blackface in her new KKW beauty line.

Kardashian West announced her latest undertaking on Tuesday, and gave excited fans a preview on Wednesday. But when they saw her promoting the KKW Beauty Creme Contour & Highlight Kit in a heavy coat of the products, they weren't too pleased with how much she had darkened her skin.

“Black women get told to lighten. Meanwhile, Kim spends her entire career in perpetual Black face and is lauded for her beauty,” one user tweeted. “I love Kim but that’s def black face in the form of makeup she is nowhere near that dark,” another added.

Soon, Twitter was awash with criticism. The businesswoman has not commented on the photo, which is still up. Take a look at side-by-side images of Kardashian West below to see the difference in skin tone.