HTC proves gold is best with new Champagne colored One

Gold is best, we're already pretty confident of that and now the iPhone 5s has a proper competitor in the gold space. HTC has today unveiled this, a champagne gold version of the One, a similarly colored metal phone to the iPhone. Underneath it's still a HTC One, but since the gold iPhone 5s was so tough to get hold of, maybe HTC will be hoping to win a few folks over.

It'll be available across Europe through selected partners in time for Christmas. It's not a gold iPhone, but it is gold. What do you guys think of it? Tasteful like the iPhone, a little bit too much? Maybe this gold phone you won't need to head around back to pick one up! Sound off in the comments!

I feel the opposite. Gold with the white trim on the 5s does nothing for me. I feel HTC Did it right with the gold with black trim. More contrast and classier looking. Either way a gold phone is not for me.

Can't do gold personally, it's just not my style. But I think the gold and white iPhone is really classy looking. This with the black contrast is a bit too much IMO. Still, the htc one is a great phone. My brother has had his since it came out and he loves it.

It's not always only colour that makes the difference.Its the design that's were apple is excellent.
Gold iPhone looks premium.
But this one is complete gold in colour just to mark that even they have a gold phone.but no gloss and charm.
At least learn to copy it rite.

It's a bit much but I think that can be said for all of the HTC One color options. Making the entire metal part of the phone a single color, other than the natural gray, has consistently looked a little off. That big slab has always just looked better to me in a colder, more natural looking state.

Me too. Colored aluminum worked well for Apple with the iPods because they were small devices. Even the iPod touch is svelte compared to the HTC One. This is probably why we haven't seen colored iPads and why Apple didn't make a gold iPad. Also I prefer Apple's shade of "champagne". It seems a bit more taupe than gold and is a lot more subtle.

I think it's a bit too gold. The iPhone 5S sort of has the right amount of gold to not look silly but it's still a nice looking phone. They could have kept the two pieces of aluminium at the front just normal silver and just made it gold on the back.

I think gold phones are so tacky. It's surprising to see that Apple, a company known for their design, released such a product. No wonder it's doing so well in the United Arab Emirates and China, gold is seen as a much more fashionable color there. As for HTC, everyone knows that the imitation is the highest form of flattery.

I just can't see myself ever getting a gold phone. Maybe it's just me and the iPhone 5s looked a lot better then I thought it would I just have never really liked the color. Get ready for the onslaught of gold android phones to hit the market in the coming months. This is just the first of many

The new fashion is to try and be the most gawdy and tasteless. Who can have the tackiest gold color.

Shame that while it is a really nice phone that it's been out long enough that it's in the twilight of it's era as the Premium top end model from HTC. I am sure that whatever phone they launch as it's replacement be it the M8 or whatever it will also come with Gold as a standard color variation.

As for anyone that says that it is copying Apple, HTC have really kepted to their own styling and appearance and launching an extra color variation doesn't make it copying.

You could say that Apple just stole the bad taste for colored aluminium from the 1950's when it was very popular to have color anodized aluminium for cups, serving, bowls etc and they had the same 'gold' that Apple uses and the same pinks and blues etc that the iPod's have.

All it proves is that when something was right in the 1950's modernist era it may have lost its fashion in the 70's or 80 and 90's but it's never does vanish, just get used again and again and people love anodized aluminum as much now as they did then!

That's a class act copy right there. They saw how well the gold iphone sold and continues to sell and decide to make a gold version of their flagship phone. With an upcoming release date of a HTC new phone right around the corner it just makes no sense, just reassures Apples doing things right as if we didn't already know..

I think the gold iPhone is pretty trendy stuff. We went from 0 gold phones a few months ago to now 2 or more major phones becoming available in gold. Like Rene and Brian Klug say, it is the ONLY acceptable color! There is a strong chance my next iPhone may be gold.