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The promotion for the new Mercedes-Benz S-Class continues at the Mercedes-Benz Fashion Week Berlin Spring/Summer 2014, with the top-of-the-line vehicle range getting no less than four exclusive, upscale fragrances created in tandem with well-known perfumer Marc vom Ende. These fragrances aren’t applied to a person’s body. Instead, they’re intended for use in the interior of S-Class vehicles. With the Mercedes-Benz fragrancing system, a car’s interior can be tailor-made to the individual’s preferences, with considerations for the interior’s color, material, and design. This new innovative feature makes the S-Class the first car to have an active and individually adjustable interior fragrance. According to Mercedes-Benz, the molecules of the fragrances are designed… Continue Reading »

With Swedish fashion’s recent surge in popularity, it has begun to take a foothold on many major global markets—and Germany is no exception. This was evident at the Mercedes-Benz Fashion Week Berlin 2011, where the automaker presented a crop of talented Swedish designers in a show called “Made in Sweden,” featuring Camilla Norrback, Diana Orving and Ida Sjöstedt. In attendance were numerous figures in the industry, such as Mo Asumang, Bettina Cramer, Ursula Karven, Minu Barati-Fischer, and Anouschka Renzi. The audience was treated to a showcase of the three designers’ collections, displaying the innovative design elements that make each one stand out. It’s a very welcome platform as various agencies… Continue Reading »

Mercedes-Benz shows their dedication to the world of fashion by making known to the public their renewal of sponsorship for Fashion Week for another three years.Â This deal consists of two Mercedes-Benz Fashion Week events in New York and one Miami Mercedes-Benz Fashion Week SWIM show every year which will be handled by the famous IMG Fashion.Â Scheduled in September, will be The Spring 2011 Collections that will be held in a brand new location which is in New York’s Lincoln Center.Â According to the Vice President of Marketing for Mercedes-Benz USA, Stephen Cannon, it shows that the industry supports the Mercedes-Benz Fashion WeekÂ by converting the Lincoln Center to… Continue Reading »