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by: Colby West Consider the value of efficiency in our society. Efficiency is so high on the list of American ideals that many companies dedicate their whole product or service to helping you save time and money. For example, Apple, one of the world’s most beloved technology companies, works non-stop to make life more productive. With the iPhone, you can…

As a marketer, you have an abundance of resources available to measure the performance of your campaigns. These resources help you gather the data you need in order to make more sound marketing decisions. As such, it may not surprise you that 54.8% of marketers are using data to measure marketing performance, and this number is rapidly growing. While gathering and analyzing…

Widgets are a great tool for building custom dashboards and telling unique stories about your campaign successes. An entirely new option has been added to the widget family with the Geo Chart Data Widget. This new functionality gives you the opportunity to visually evaluate user activity at the country, state or city level. If you do location based advertising or…

Widgets are a great tool for building custom dashboards and telling unique stories about your campaign successes. A new extension of the Widget functionality includes the ability to compare your data over different time periods. Comparisons are a fantastic way to show growth, change and improvements in your marketing campaigns. Want to Add Data Visualization and Comparison to a Widget…

Marketers shouldn’t be limited to services with external APIs only. The Data Import Wizard in TapAnalytics functions like a manual version of a service integration that allows you to assimilate any marketing data seamlessly into your dashboard and automated reports. The Data Import Wizard released in TapAnalytics 5.7 gives users the flexibility to take offline data and import it directly…

With over 120,000 marketing agencies in the U.S. alone, it can be difficult to draw attention to your business, especially when everyone promises to attract customers, drive sales, and build brand awareness. While it’s true there are many options for potential clients to chose from, not all agencies are created equal. Some are masters of the ‘experience’ campaign. Others are…

Marketing is an art. You and your team want to be able to effectively track your marketing efforts to ensure your campaigns are actually doing what they’re supposed to be doing. With the help of some easy to use tools, you are able to do just this. Setting up multiple campaigns and not being able to see how they are…

Why pay for traffic when you can get it for free? This is the question posed by many SEO’s and rightfully so – paid traffic as a lead model is NOT very cost effective…particularly when the allure of free traffic seems so close. But SEO services aren’t free – and it would make sense to measure their effectiveness, right?

TapClicks delivers complete marketing solutions to media companies, agencies, and enterprises. The company’s flagship product is the TapAnalytics Marketing Reporting Dashboard. To learn more, we caught up with Zachary Jarvinen, director of product marketing at TapClicks: What local problem(s) does TapClicks solve? How? Gone are the days of Don Draper. Today’s agencies and media companies use dozens of tools to do local…

The idea behind analytics dashboards is basically to summarize complex and sundry information into graphs and charts. These formats are easier to read and interpret for quick decision making. You can design your dashboards depending on your marketing needs and the information type you need. Not every digital marketer has the technical knowledge to design analytics dashboards, particularly those who…

Good Data Visualization Runs Businesses Today Data on the performance of your paid ads, data on the number of new visits to your site, the growth of traffic to your web pages, the number of clicks received by your shared links. These data sources matter to every business that is run online marketing today. Because without proper data visualization, you…

Web Analytics Tools Here is a question that most marketers and online users still ask from time to time: why is web site stat data so cumbersome? And what web analytics tools to use? First, a web analytics tools are far more valuable compared to just web page stats. With the stats, you can only see lots of information on your…

What determines a good SEO professional from an ordinary SEO professional, it maybe just a simple detail such as the type of SEO reporting dashboard they are using. SEO professional work to a large extent depends on the type of tool you are using. Even as a qualified professional, it may be pretty difficult in certain circumstances to really come…

How Indispensable is Google Analytics Reporting Tools? It takes only a simple checking around to realize just how highly Google analytics reporting tools are regarded. Google analytics has positioned itself as the goto web analytics dashboard. There are great reasons for why a search engine company would built a tool for web site to use. We use Google analytics reporting tools…

One of the greatest challenges to every business is making sense of data. There is just so much to be done and the available time can never permit it all. There is so much data to be monitored and it just cannot be possible get sense of all of it if you were to do it manually. But Google Analytics…

From email marketing to social media marketing campaigns, marketers in today’s global market are faced with an overwhelming amount of data. They have to determine how audiences are likely react to various messages placed on different channels. You’ll be glad to know that TapClicks data dashboard helps enterprises make sense big data by aggregating data from different sources into one…

This is short list of why you should care about a Facebook marketing dashboard; key performance indicators (KPIs), performance metrics, data – these things that drive your businesses. It is difficult to operate without regard for these elements. In fact, all the above come from a single source: data. Businesses are data driven. Your business has so much data and…

At TapClicks, we have extensive partnerships with the marketing services that we integrate within our own service. By opening up a window that allows us to ‘see’ the data they are collecting, we are able to provide users the information they need within our dashboard. Choozle, Win Ratio and You Integrations are partnerships that benefit you – and when choosing…

A digital marketing tool should guide you as you set and review goals for your digital marketing campaigns. If you have been in marketing practice for some time, then you are now aware of the urgent need to reevaluate and address the changing needs of your diverse audiences from time to time. People’s needs change with time and there can…