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Chrysler moves design boss Ralph Gilles to lead new SRT brand

June 6, 2011

Chrysler design boss Ralph Gilles will oversee the SRT brand, instead of Dodge. Shown is the SRT version of the 300 sedan. Photo by Chrysler

Chrysler Group on Tuesday shuffled the heads of its vehicle brands, placing design chief Ralph Gilles in charge of the newly created Street and Racing Technology (SRT) brand while handing his duties as head of the Dodge brand to Reid Bigland.

The move is a way of getting all of the automaker's SRT efforts together under one leader, spokeswoman Shawn Morgan said.

Gilles, 41, will still be in charge of Chrysler's motorsports activities and the design for Chrysler, Dodge, Ram and Jeep vehicles.

The SRT group traces its beginnings to the team that developed the original Dodge Viper in the early 1990s. It has used the SRT name since 2004.