Search America's historic newspaper pages from 1836-1922 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the National Endowment for the Humanities external link and the Library of Congress. Learn more

Download & Play

Questions

Newspaper Page Text

in the loop press, measured in agate
lines, as follows: Field, 1,681,368;
Fair, 1,291,047; Carson-Pirie, 1,264,
870; Boston Store, 1,240,449; Roths
child, 1,193,161, Siegel - Cooper,
1,173,486; Mandel Bros., 1,043,535.
The figures fall considerably below
these figures.
The comparison at the end of this
year will be fairer to the Herald, as
the consolidation of the Record-Herald
and Inter-Ocean was not per
fected until mid-spring last year. The
figures 'as they are, however, indi
cate that the Herald is increasing its
.advertising rapidly, the Examiner
probably being the largest loser.
Marshall Field, 3arson-Pirie and
Mandel Bros, all now give the Herald
more advertising than they give the
Examiner. The Tribune beat the
Examiner in dry goods and depart
ment store advertising last year by
495,817 agate lines, and more than
that in money, because the Tribune
rate is 26 cents daily and 31 cents
Sunday, as against the Examiner's 18
cents daily and 28.8 cents Sunday.
The Field, Carson-Pirie and Man-
del stores advertise heaviest in the
News, Tribune, Herald combination;
while the Fair, Boston and Roths
child stores play the News, Examiner,
American, Journal combination.
The News and Tribune are in the
strongest position because they have
the oldest and solidest circulation, as
well as the biggest in their fields.
Merchants can't let personal feeling3
keep them out of these two papers,
because of business reasons. But Big
Business in the loop is pulling strong
for the Herald, with the Field estate,
Continental & Commercial bank and
the Insull utilities interests in the
lead, and as the Examiner has the
loosest foundation that paper will
lose most of what the Herald gained
That's where age comes in one
of the most important assets of a
newspaper. The newest paper and the
one that was built up with brass band
tactics and gets a mushroom growth
is the easiest knocked down. The
Herald has the age of the old Inter
Ocean, Record and Herald to build
on: and it looks now as if Keeley
Lwould get by with his paper. The
DRY GOODS AND DEPARTMENT STORES.
Total Agate Lines of Display Advertising Used by Individual Advertisers irf
Chicago Newspapers Jan. 1 to Dec. 31, 1914.
Dally News Tribune Herald Examiner Post American
145,427 65,893 201,613 30,642 196,956
306,696 211,661
171,313 91,410
326,648 296,692
95,224 19,284
189,332 52,314
Boston . . 393,914
Carson . . . 268,253
Fair 366,615
Field 29,1,198
HuTman . . 220,353
Hub 193,529
Klein, L. . . 41,663
Lloyd . . , . 82,396
Mandel . . . 294,307
Rothschild
111,912 92,110 148,702
183.2L4 51,020 261,455
225,097 180,821 226,358
87,236 76,040
122,291 36,512 142,940
Journal
206,004
125,536
155,960
154,555
111,351
60,495
32,155
240,470
166,944
30,000
26,674
95,074
M. L
& Co. . .
Siegel
Stevens . .
12 St store
Weber's. . .
Wieboldt .
196,097
329,843
381,638
117,952
29,145
29,273
152,770
140,674 101,064
154,532
166,827
212,231
6,663
79,029
112,375
167,660
156,370 17,108
161,861 27,344
178,382 23,175
6,777
49,884
56,458
188,752
140,788
226,563
197,389
79,777
28,075
9,915
31,314
229,716
126,052
36,694.
2,844
Total . .3,388,946 2,138,1921,263,262 1,642,375 553,806 1,980,168.1,240,523 '
jsimilimlmimmllimmimimiimm
Mta-H