Course Overview

This intensive 2-day Search Engine Optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

Knowing how to implement the right SEO strategies will better position your company on the search engine results pages and help you stand out from the competition, attracting your target customers and boosting online conversion rates.

To facilitate the learning, a mix of presentation, hands-on activities, discussions, and live case studies will be used.

- Learn the exact same methodologies used by professional SEO consultants who are actively managing corporate SEO campaigns.

- Hands-on on-page optimization and link building.

- 7 step SEO process to rank your website on the top of search engines.

- Latest and most up-to-date SEO strategies

Who Should Take This Course

Marketing professionals, Web developers, Content developers, Marketing managers who are required to understand how search engines work, as well as how to develop/optimize content and webpages to increase search rankings.

Prerequisite

Basic computer knowledge. Basic HTML would be useful but not a prerequisite.

Participants will be required to bring their own laptops and power adaptors.

Certification

Upon completion of the course, students will be awarded a Certificate of Completion.

Course Duration

2 Days (14 hours)

Course Outline

Introduction:

The first section of the course provides participants with an overview of the course and what to expect from the 2 day session. The fundamentals of search marketing will be covered including:

- What is SEO?

- Course overview

- Search marketing – SEO vs. SEM

- How search engines work

- Google algorithm major updates (Change history)

- White-hat Vs. Black-hat SEO

- Quiz

Internal SEO:

The second section of the course covers a wide scope of internal SEO concepts, theories, and technical on-page optimization knowledge. The following will be covered: