Cost reductions, ingredient substitutions for performance or health benefits, product improvements, and advertising claims all require an in-depth understanding of the methods used to test products. This course is designed to explore methods that companies can use to improve their capabilities to address these issues. Presented by Dr. Daniel Ennis, Dr. Benoit Rousseau, and Dr. John Ennis, this course is taught around an evolving story concerning the projects of a team at a mid-sized consumer products company. This approach engages course participants as they relate to the issues of the narrative. IFPrograms Software will be utilized in exercises throughout the course and a special workshop will be held on the last day for more intensive instruction. Guest speakers include: Frank Rossi - Associate Director at Kraft Foods who supports product development for Kraft's divisions; Michael O'Mahony - Professor of Sensory Science at UC Davis, a well-known and entertaining speaker on sensory scaling; Kathleen Dunnigan - A Staff Attorney with the NAD, who will talk about product testing for advertising claims; Chris Cole - Attorney with Manatt, Phelps & Phillips from Washington, DC who will talk about product testing for advertising claims litigation.

Offered by: The Institute for Perception
Target audience: Intermediate
Cost (course and workshop): $2350; a 50$ discount will be granted to members of the Sensometric Society for each part, course and workshop