Encyclopedia of major marketing campaigns

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There is a growing need for information that describes successes and failures of market trends, strategies and initiatives. From Gale, the 'Encyclopedia of Major Marketing Campaigns' looks at 500 major marketing and advertising campaigns of the 20th centuHe promised to buy 36 of the racers but asked that the car be named after his one
-year-old daughter, Mercedes. The cara#39;s top ... Examples included the BMW 3-
Series, the Lexus ES 300and the Mercedes C280. ... A single line of copy across
the bottom of the ad read aquot;Nothing is so blissful as driving a manual ttansmission.

Title

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Encyclopedia of major marketing campaigns

Author

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Thomas Riggs

Publisher

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- 2006-12

ISBN-13

:

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