Food Trucks Still Jumping The Shark, Advertising Everything

Every time I think the luxe lonchero trend has hit full cultural penetration, I find food trucks and food truck culture (yes, there is such a thing) cropping up somewhere I'd never expect. If food trucks jumped the shark with those B of A billboards, no one told Madison Avenue.

According to The New York Times, food trucks are the hot new vehicle -- literally and metaphorically -- for pitching everything from ski resorts to Heinz ketchup.