ToolsGroup

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Case Study

Traktek worked with ToolsGroup to raise awareness and become top of mind with prospective influencers and decision makers earlier in the purchase cycle. The team's focus was on a new brand messaging platform, email marketing strategy and implementation and search engine marketing for lead generation. Taktek also assisted with marketing strategy, implementation of solutions for improving leads online, list hygiene, creative design and content creation.

Results

Site traffic increased 100% year-over-year

Direct traffic doubled and organic traffic increased by 60%

SEM program contributed to one of the largest lead sources for the company

Email engagement improved, email list size increased, and email contributed to a significant source of traffic to the website

Assisted with Hubspot setup, workflow creation and implementation for tracking and follow-up on leads