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Modern Media Agency Series

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Think you can tackle your company's marketing strategy all on your own? If you can, more power to you. But for most brands, the reach is scarcely wide enough. The decision to hire a media agency is a huge one. Not just in terms of budget, but also wh...

Recent data shows that individuals are spending more time on their mobile devices than with traditional media. Couple this with the explosion of social media and the proliferation of online data, and online marketing is significantly shifting how com...

If you believe experts like Mary Meeker, mobile advertising is getting hotter every day, but a true revolution is still a ways off. The dollars spent on mobile marketing do not come close to lining up with the amount of time we spend with our devices...

What does it take to make a marketing hit? Sure, you can spend hundreds of thousands of dollars to coordinate a perfectly engineered and focus-group approved campaign, but even the best-laid plans can always lead to anticlimactic (or even disappointi...

One of the biggest advertising buzzwords to emerge out of the digital era -- "engagement" -- has a lot of loaded implications. In an advertiser's ideal world, engagement would be as natural as breathing -- inviting a potential consumer to shift from ...

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media. OMD, one of the top media agencies in the world, works with clients of various size and soci...

The Modern Media Agency Series is presented by IDG. A dedicated editorial team and more graphics led Intuit to win a BtoB Best of Social Media Marketing award. For a description of the Intuit site, view part 1 and find how the blog changed on part 2....

The Modern Media Agency Series is presented by IDG. IDC Infographic: Big Data Market to Grow 40% Per Year. Technology vendors of all sizes across hardware, software, and services stand to gain in the explosion of big data spending over the next three...

The Modern Media Agency Series is presented by IDG. As marketing budgets and priorities shift, tech vendors must embrace digital and social media to change how they relate to prospects. IDC’s Rich Vancil surveyed marketers on spending plans. Learn mo...

The Modern Media Agency Series is presented by IDG. CDW added humor to its video marketing campaign and it led to one million video views. In an interview last month, Neal Campbell, CDW's Chief Marketing Officer, explained the program and how it led ...

The Modern Media Agency Series is presented by IDG. CenturyLink thought an online game would engage IT professionals. In eight months, 90,000 people played the trivia contest. IDG’s Howard Sholkin spoke with CenturyLink’s Joanne Kernie at the awards ...

The Modern Media Agency Series is supported by IDG. Smartphone use is exploding and social, mobile and video marketing are heating up. With an estimated 100 different media platforms to choose from, marketers can be overwhelmed. IDG Communications CE...

The Modern Media Agency Series is supported by IDG. According to a 2011 survey by IDG Research Services, IT buyers prefer to interact with peers and tech bloggers mainly on Twitter and LinkedIn. As might be expected, mobile use is widespread througho...

The Modern Media Agency Series is supported by IDG. An important consideration in any marketing plan is does your product brand match the product reality? Changing a companyâ€™s brand perception is extremely difficult -- but possible. Read how Dell a...

The Modern Media Agency Series is supported by IDG. The only thing to grow faster than electronic communication is the amount of digital content. It’s difficult for buyers to find what they want. It’s not much easier for sales reps as IDG Connect’s B...

The Modern Media Agency Series is supported by IDG. Ad agency JWT has used mobile marketing for two brand name clients. During a marketers’ panel discussion, John Baker explained the important role mobile played in a promotion for Zyrtec and for a ca...

The Modern Media Agency Series is supported by IDG. Social networks have grown into social media and more recently into social business. It will change collaboration inside an organization and interactions with clients and prospects. IDG Global Solut...

The Modern Media Agency Series is supported by IDG. The surge in smartphone use raises important issues for both marketers and media companies. IDG Global Solutions President Matthew Yorke discusses mobile developments and what they mean for marketer...

The Modern Media Agency Series is supported by IDG. The smartphone is quickly overtaking the cellphone and tablet use is growing. Those statistics were found from the 14,000 that participated in the IDG Global survey . To view the worldwide survey wi...

The Modern Media Agency Series is supported by IDG. Mobile devices and video are two of the hottest digital topics. There’s been hype for a few years but now mobile and video are hitting their stride with social networking aiding mobile growth. Click...

Those in the marketing and agency world are privy to the buzzwords "paid," "earned" and owned." Traditionally, they stand for the different types of media and can be easily broken down like this: Paid: Buying a 30-second Super Bowl spot Earned: Cover...

Before the Internet, media agencies planned clients’ campaigns with a fairly straightforward menu of TV, radio, print and outdoor advertising options. These days, TV buys still take the largest piece of the global spend, but the share of money going ...

Do you remember where you were when you first heard about Quora? I posed this question to a few ad agency social media aficionados -- people such agencies paid good money to stay on top of the latest trends in such technology -- and no one had a good...

"Social media engagement." It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies? We turned to some ...

The Modern Media Agency Series is supported by IDG. Ashley Wilson, IDG's social media analyst, has prepared an overview on how to use Twitter for your personal and professional use. These tips are broken up into sections; novice, expert or those look...

Facebook was born in 2004 as a simple directory of profile pages for Ivy League students. Twitter emerged one year later, imploring people to chirp what they’re up to. When these social platforms launched, few people understood the promise they held ...

The notion that marketing costs can't always be understood is an ancient one. John Wanamaker, a department store mogul who died in 1922, once mused, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." The same c...

In the not-so-distant past, media agencies spent a client's marketing dollars on a standard set of carefully planned options -- print newspapers and magazines, radio and television. How quaint. In 2011, TV still reigns at the top of advertising budge...

Digital media, as many a Mashable reader is aware, is evolving at a rapid pace. It's three months in to 2011, and already we're witnessing the realization of many of our predictions for news media, digital advertising and startups this year. Social t...

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