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See the impact of every customer interaction.

Understand the complete sequence of events that lead to conversion, from web visits to email campaigns to point-of sale displays and beyond. With Adobe Analytics, last-click attribution is only the beginning of the conversion story — and every touchpoint provides opportunities to improve results.

Features of cross-channel marketing attribution

360-degree customer view

Conduct cross-channel marketing attribution across display, social, paid search, and email, as well as offline channels like direct mail, radio, billboard, and television.

Out-of-the-box attribution rules

Measure marketing effectiveness using easy-to-apply, rules-based attribution models including First and Last Touch, Participation, Latency Scoring, and more.

Retroactive event processing

Tie your newly acquired customers’ behavior to their past web behavior to understand their actions across multiple channels and over a broad time span.