Brand

Moving you towards a prosperous future

It is important to clearly recognize the oriented goal for HHI CE brand when it comes to brand communication activities.

Brand value of HHI CE originates from the company's history and founder's spirit and it can be a source of provision of what we should think, what to say, and how to do it. This value can be the basic foundation to express ourselves.

The core brand value of HHI CE is promise and effort to customers receiving more performances and benefits ultimately through HHI CE and it must be able to provide challenge, efficiency, and trust in products and services in a variety of fields. These activities need to continue with consistency in all customer contacts.

Logo

As the logo is the most basic identity of all products
and services of HHI CE, it follows the master brand guide of HHI.

By considering the characteristics of the heavy equipment business it can be used in combination of
construction equipment, industrial vehicles and so on depending on the necessary media.
This follows the individual guide of required items (signage, vehicle).

Repeated and consistent use is essential in the use of the Logo and should not be able to change HHI
logo. Also, in terms of using it always has to be used as approved electronic artwork.

Master Logo

Signature Application

Master Logo + Division

Brand Slogan

Moving you further is... The new brand slogan of HHI CE implies HHI CE's core value of providing impressive quality
and service based on trust.

A business that sees beyond and goes further, pioneering product and service innovations, which
surprises the competitors and delights customers.

The new slogan does not replaces the existing "We build a better future" of the entire HHI group.
It considers the characteristics of HHI CE Division products and services.

By applying Condensed Black (77) rather than Frutiger Family (HHI formal designation font) it provides
robustness and confidence.

It can be used as 2 Lines & Colour depending on the colour and background image. Also, refer
to individual application sample as for detailed examples for this.

Type A - 1 Line

Type B - 2 Lines

Corporate Colours - Basic

The colour of HHI CE is divided into main colour and secondary colour.
HHI Green and Yellow means 'Forever renewed prosperity' just as the buds grow in the shade of trees.
Be aware to use the Light Green for Hyundai Green when you use the logo as a dark negative background colour.

Corporate Colours - Secondary

In addition to the primary colours for corporate communication of HHI CE, Deep Blue, and Silver are
used as sub colours to expose areas of expertise and confidence of heavy equipment.

Presenting additional sub-colour by considering various use for Dealership, exhibition design and
so on, HHI Deep Blue must be used as a sub-colour not exceeding the HHI Blue percentage.

Colour Scheme

In addition to the primary colours for corporate communication of HHI CE, Deep Blue, and Silver are
used as sub colours to expose areas of expertise and confidence of Heavy equipment.

DEALER
NETWORK

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