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A Client's View of Cannes Lions

New York, 02 July 2013

Cannes Lions Festival of Creativity is not just for adlanders: roughly 25% of the 12,000 attending delegates are clients. We interviewed Diala El Fil, president of Horizon Draftfcb’s charity client Tamanna, to learn what she thought of the week:

Why did you want to come to Cannes?On a yearly basis, Cannes gathers hundreds of the world's most intellectual people creating a platform to meeting great minds. I really wanted to encounter some of these people and get inspired by their ideas and accomplishments.

What did you expect to discover?I expected to discover the latest trends in communication; how to deliver the message and profit my organization. I was aiming to learn this in context of field of charities and NGOs.

What did you actually learn?I learned that simple and true human emotions can do wonders and influence people to donate and volunteer. It's quiet magical how sincere emotions can convey the strongest messages to the public and motivate them towards taking action.

What was your favourite seminar/workshop/forum? I loved attending the award ceremonies. Getting to see such a concentration of winning work was extremely touching and inspiring; nothing is more beautiful than seeing someone's work being rewarded after a path of creativity and hard work.

What is the most useful thing you will take from the festival and use in your day-to-day job?To always look for the most improbable and unexplored opportunity and build on it.