If you shop at bargain retailers, the chances are you are all too familiar with knock-off, cheap versions of more recognised favourites.

We've all enjoyed Super Hoops (Cheerios, to you and me) and Rola Cola (Coca-Cola) by now, but a budget version of M&Ms sold at Poundland has sparked outrage.

According to the Mirror, the pound shop - which operates stores in Coventry - is selling a chocolate named Nutters.

The confectionery is packaged in a similar way to the famous chocolate-covered peanuts, and is being sold across Poundland's 869 UK stores.

Mental health campaigners have branded the treat "offensive", however, and have called for the product to be removed.

Nutters features three peanut-shaped characters in front of a yellow background. They appear to be cross-eyed and have their mouths wide open. Some believe the treats reinforce mental health stigma, while others believe the reaction has been a little 'over the top'.