Amazon Supply Fuels Disruptive Force To Industrial Supply Chain

The Amazon logo is projected on a screen at a press conference in New York on September 28, 2011. Amazon CEO Jeff Bezos introduced a line of four new Kindle products, the Kindle Fire tablet, the Kindle Touch 3G, the Kindle Touch and a new lighter and smaller Kindle. (Image credit: AFP/Getty Images via @daylife)

It offers more than 500,000 items and the same shipping terms as its regular customers – free two-day shipping for purchases above $50 and Amazon Prime members. It also offers a free 365-day return policy, a dedicated customer service center and lines of credit for businesses. [1]

Amazon, which launched as an online book store has branched into many different verticals, and now sells almost everything online.

Amazon Supply originated from Amazon’s acquisition of Small Parts in 2005. Small Parts initially targeted just the medical supply and research industries, but Amazon is clearly aiming much higher now. After disrupting the consumer retail space, it is now targeting the business, industrial, scientific and commercial customers — essentially the supply chain.

Amazon competes in the e-commerce and e-content space with companies such as eBay and Apple.

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