Disrupt Together: How Teams Consistently Innovate

Book Description

Spinelli and McGowan
integrate a broad network of international leaders on
innovation to demonstrate the tight linkages between innovation and
opportunity recognition. Building on the award winning Philadelphia
University curriculum redesign that is reshaping how innovation is
taught worldwide, these experts highlight how to identify
relevant opportunities more effectively than ever before. The team
covers every facet of innovation, including design processes, team
development, ethnography, audits and charrettes, opportunity
shaping and assessment, business models, value delivery, systems
thinking, and more. Master the art of innovation in
teams! Disrupt Together introduces a breakthrough
transdisciplinary, team-based approach to innovation that
integrates business, design and engineering, and can deliver
powerful results for both new ventures and existing companies with
case study examples from education, healthcare, branding, and
consumer product and service design. The book will serve as the
definitive companion text for a growing number of innovation and
entrepreneurship programs that either follow the Philadelphia
University model or have been influenced by it. This guide will
also be an indispensable resource for every business practitioner
seeking to build innovative new organizations or reinvigorate
innovation in existing firms. Contributors and Interviews from Haas
School of Business at UC Berkeley, Continuum Innovation, Jump
Associates, University of Pennsylvania, Becton Dickinson, Sapient
Nitro, Ontario College of Art and Design, Massachusetts General
Hospital, MIT Media Lab, Smart Design, and more. Foreword
by Steve Blank.