Ep. 87-Social Media Rules

An episode of Trent365

By Trent365!

A daily burst of reality in a sea of spa fluff! Join me on my mission to #fighthefluff in & around the spa biz. Insights, advice, lessons learned, mistakes made, opportunities spotted & actions to take for anyone in the world of spa and wellness. #insidethespabusiness #hotelspa #wellness #spa

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Here’s a crazy idea that might just work for hotel spas... A Permanent Pop Up that rotates a different skincare brand through each month.
#popup #businessideas #businessinnovation #hotelspa #tomorrowspa

It may not seem like it to you, but to someone else, your story is probably an interesting one. Don’t be afraid to tell it.
#personalbranding #storytelling #transparency #yourstory #marketing #branding

I’ve said in the past there has been a lack of innovation in the Spa industry. One theory raised recently at our London Meet Up was that the reliance of Product Houses is part of the reason for this.
#spa #skincareproducts #producthouse #innovation #futurespa

China is reportedly outspending the US on 5G infrastructure. 5G I expected to deliver up to 1,000 tones faster internet speeds and will enable us to scale driverless technology, IoT, etc. If you want to win the future, 5G is going to be crucial.
#technology #future #infrastructure #IoT #5G

If you’re on the wrong bus - get off. If you’re on the wrong path, turn around and go back the other way. Getting in isn’t the problem - it’s staying on when you already know it’s the wrong way.
#decisionmaking #commitment #changedetection #adaptation #change

Look at all those little things you do in your business. The little touches. If you’re being thoughtful, why not put your brand on that.
#branding #customerservice #details #servicefirst #thoughtfulness

If you can imagine the absolute worst possible outcome and realise you’ll still be ok, that can be extremely liberating!
#scenario #contingency #contingencyplanning #outcomemanagement #bestcase #upside #optimism

Remember this one? Haven’t heard much about it lately as Amazon Alexa & Google Home have taken centre stage. Well, Sonos lists on NASDAQ today. Will it find a place of relevance in the new world of Voice?
#alexa #goglehome #voice #future #nasdaq #IPO #futurism

Alexa have just launched a division focussed on providing solutions for the hospitality sector. Reckon it won’t be long before Amazon rules that too!
#alexa #hospitalityindustry #hotelmanagement #voice #futuretrends #amazon #hotels

Most digital marketers say their goal is to determine your intent. If they can do that and then server ads in line with that intent...isn’t that a good thing?
#digitalmarketing #advertising #intent #marketing #marketintelligence #marketingstrategy

Being stuck on a plane for a few hours is a perfect opportunity to learn something new. It’s an ideal business opportunity for companies selling meditation.
#meditation #business #opportunity #innovation #wellness

Take any element of your brand, smash it in to 1,000 pieces, pick up one piece...is it uniquely recognisable as your brand? If not, try harder.
@martinlindstrom
#howto #uniqueness #smashyourbrand #branding

Put yourself in the shoes of your customers/clients/guests. Experience all elements of your product or service from their perspective, not just yours.
#customerexperience #customerservice #guest #clientcentered #perspective

By all means use the data. Let it inform your decision. But be careful not to get sucked in to relying only on the data, to the exclusion of other available information.
#bigdata #dataanalysis #decisionmaking #research #businessmetrics #keyperformanceindicators

Anyone with a interest in hotel spas should check out the July Focus of Hotel Executive. Some interesting people sharing valuable insights.
Here’s a link - https://lnkd.in/fVSg5hW
#spa #hotelspa #wellness #retail #brand #tomorrowspa #futurespa

WhyHotel has raised a seed round of $3.9 million. The business? Pop Up hotels for 1-2 years in newly-built luxury appartments. Another Air BnB moment for the hotel industry?
#business #hotelindustry #startups #disruption #businessmodels

Marriott & Alibaba have teamed up to trial facial recognition checkin in two hotels in China this month. They say it will increase personalisation. But will it also de-humanise the hotel experience?
#hotelmanagement #customerexperience #technologytrends #innovation #personalization

If you don’t have any sounds that are unique to your brand - you should. Sound, not just music, but sound, can really have build brand recognition.
#branding #sound #uniqueness #tomorrowspa #brandawareness #brandbuilding

Tuesday 10th July 6pm-7:30pm
Come join me for a chat with some like-minded people to discuss the State of the Nation of the Hotel Spa Business.
I’ll be London in a couple of weeks. Then St.Petersburg & Moscow a few weeks later.
Anyone interested in joining for a chat.
#meetup #business #meetings #tomorrowspa #futurespa

Scaling a truly bespoke concept is difficult - especially if it’s dependant on the location. But if you can identify the true essence of what you do and find some elements of that elsewhere, then you can start to scale it.

The Digital Wellness Initiative of the Global Wellness Institute has just published their Whitepaper. Take a look... https://www.globalwellnessinstitute.org/s/Wellness-in-the-Age-of-the-Smartphone-Whitepaper-NEW.pdf

There’s a new research report out. It sure to have to some useful information, but follow the money. Don’t just blindly accept the results. If you want to spend $3500 for the report, here’s the link - https://www.researchandmarkets.com/reports/4522355/global-health-and-wellness-market-2018-2022

I’ve found this great little utility to highlight and correct basic spelling, punctuation & grammar mistakes in your emails, documents, etc. And the free version alone will make a difference . Best of all, it’s not in your face. Check it out.

An upside down 9 can look like a 6. It all depends on where you’re standing. The same is true for all aspects of your business. So take time to understand the perspective of your customers or clients. Because it matters!

Sensors are being embedded into our daily lives, especially in products that help track health & wellness markets. Spas are the perfect place to guide consumers through the myriad of options available.

*SPECIAL GIVE AWAY* To celebrate the 100th episode of the show, I’m giving away 1 HOUR of my time. Just send an email to me@trentmunday.com with the word WINNER in the subject line. If you’re one of the first THREE emails I receive...YOU WIN!

Theres are only 25 countries in the world where Facebook does NOT own the number 1 messenging app. And organic reach is declining. But social media still rules! https://hootsuite.com/pages/digital-in-2018

23 - 24 September is the date. The idea is to create an annual global event that promotes wellness. It’s like a global Open House for wellness. Check out the website for more information - https://www.world-wellness-weekend.org

I was in a hospital recently that shut down a whole ward because there weren’t enough patients to justify keeping it open. They just moved the patients to another ward. Maybe that empty ward could be used for a Pop Up Hotel?

Time always seems to be the focus these days. We all talk about saving time for our customers. And it’s important - unless you’re offering something special. Unique, Bespoke, Custom Made, Quality are always another option.

If you’re doing the right thing for the wrong reason, does it matter? Regardless of your motivation for doing the right thing, no matter how selfish or self-serving, in the end, the outcome is what counts.

Lots of countries now require biometric scanning before entry. For most, that includes fingerprints. But those fingerprint scanners don’t always work well. Here’s a little hack to get it right every time...

Massage Envy copped a lot of flack from all of us (including me) when the sex scandal broke late last year. They were shown to have a lack of Policies and Processes, especially around Safety and Security. But they’ve taken action...

Research by Dr. Marc Cohen & Dr. Vincenzo Romano Spica into the mfDNA (micro floral DNA) of water sources could create a massive new marketing opportunity. Not just for thermal waters but maybe all water.

The way true innovation happens is by someone looking at the way things are done today and asking ‘What if it wasn’t?’ What if that wasn’t the way we did things? What if that isn’t where we put things? What if we didn’t sell those products? What would we do differently if that wasn’t the way?

I just found a great little product to allow you to get great quality photos of your products. It’s called a Portable Photo Studio Lightbox. Simply unfold the sides, place your product inside, point and click.

Recent changes to the ad products at Facebook & YouTube seem to be intent on making it harder for buyers and sellers to transact. This is where Instagram’s new Store feature has the chance to make its mark...IF it existed!

What is the future for hotel spas? Will they look like they do today? Or will they be significantly different? Well, there’s a new eBook, just released, that explores these questions and more. The Tomorrow Spa.