Scarborough Research Data Examines NBA Fan Demographics

The following presents Scarborough Research detailing NBA fan demographics, indexed to the U.S. population. For example, avid NBA fans are 31% more likely to be male and 30% less likely to be female than the average population. A fan is defined as someone with at least a little bit of interest in the NBA, while a loyal fan is somewhat interested, and an avid fan is someone who is very interested in the league. The information was gathered from February ’05–March ’06 (Scarborough Research).