The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases

U.K.-based international bank HSBC has found a new and innovative way to teach customers about its smartphone banking services - by allowing them to create their very own phone case designs.

As part of a national tour around the U.K., the HSBC Mobile Studio initiative invites people to design one-of-a-kind smartphone cases with the help of five renowned designers, who will be present on site to offer their expertise and tips.

What's great about HSBC Mobile Studio is that it enables the bank to increase its brand awareness and credibility without actually requiring customers to act as walking advertisements, thanks to the fact that the resulting phone case designs are completely unbranded.

By allowing users to procure personalized smartphone cases designed with the help of world-class artists, HSBC is bidding to boost awareness of its banking services while imparting an enjoyable experience to customers.