Facebook has announced the launch of a new way to read and consume content in a way that promises to be a vast improvement over the experience found in Facebook’s mobile app.

The company says web articles take an average of 8 seconds to load on Facebook’s app, which is the slowest of any single content type. In order to improve this experience for readers and publishers alike, Facebook is introducing Instant Articles — a tool that can load articles as much as ten times faster than standard mobile web articles.

In addition, Instant Answers promises to offer a richer experience for readers and publishers with the addition of new features like tilt-to-pan photos, auto-play video, embedded audio captions, and interactive maps.

On the publisher side, Facebook will allow them to sell ads in their articles and keep the revenue. Alternatively, they can opt to use Facebook’s Audience Network to monetize unsold inventory. Using comScore and other analytics tools publishers will be able to track data and traffic numbers.

Nine publishers are confirmed for the launch of Instant Articles, which include:

The New York Times

National Geographic

BuzzFeed

NBC

The Atlantic

The Guardian

BBC News

Spiegel and Bild

If you’d like to inquire about becoming an Instant Articles publisher you’re invited to contact the company via instantarticles.fb.com.

Instant Articles will first be available on Facebook for iPhone with a limited set of stories available from select publishers. The company states Instant Articles will continue to be developed over the coming months, with changes to be made according to user feedback.