We can't help but wonder that if the government spent as much money on high-def signal awareness as it does on the public service announcements for the analog-to-digital switch in 2009, whether ABI's next study would show a vast majority of HDTV owners watching true HD. -Rachel Rosmarin

I'm one of the 44% who do not subscribe, simply because broadcast TV, besides being free, is all hi def on the numerous primary channels...I see no need for very expensive hi def subscriptions...Is it not possible that, like me, many of the non-subsriber 44% utilize broadcast?