A post shared by NYDOORGRAM (@nydoorman) on Apr 18, 2017 at 7:37am PDT

Mike said: “I know a ton of people who have a ton of followers, but because their content is not relatable they can’t get deals.

“Brands are becoming a lot smarter about how they approach people. The audience is getting a lot smarter about it, too.”

Get the right followers

Mike’s NYDoorman Twitter account only has a following of 43.9K and his Instagram is currently followed by 14,000 people – quite a low number compared to other social media stars.

But he is able to up his prices due to the calibre of accounts that follow his accounts, including celebrities and other social media stars.

Mike said: “I understand that 14,000 isn’t a ton, but who makes up that 14,000 people is more important.”

So when building your online presence be sure to connect with as many influential people as possible – with higher followings – rather than reaching out to anyone and everyone. Remember it’s quality not quantity.