ASK THE BOARD: Tips for Zoning Content

This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

“Our large-scale signage work typically involves architectural installations that seamlessly integrate and conform with the physical design of the environment.”

STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish

“When screen operators look to include multiple pieces of content in their displays, they should keep in mind a few best practices to ensure the content is digested, the content is seen…”

DAVE KOPPELMAN
Managing Director
MacDonald Media

“If you are in the process of considering zoning your content, it’s important to understand that doing so is not ideal for every situation. In fact, zoning your content can dilute the impact of your messaging.”