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They analyzed the price histories of the toys on last year's Toys R Us “Fabulous 15 List” and found that nearly all of them that were discounted on Black Friday were reduced again in the first two weeks of December.

"We found that if you bypass Black Friday and shop for these specific toys, you can save up to 37 percent," said Mark LoCastro, public relations manager at DealNews.

LoCastro says this general price trend holds true for all toys.

"Shop the two weeks prior to Christmas and you will save the most amount of money on toys," he told me.

Of course, because Hanukkah starts on Thanksgiving this year some shoppers won’t be able to wait that long.

Be sure to monitor prices after you buy. If that item goes on sale, go back to back to the store and ask for a partial refund. If you have a receipt and it's within a week or so, the store may do it for you.