For more precise target market analyses, we work with clients to create custom demographic
definitions. Custom, diagnostic questions can also be added to any Q Scores study
to enhance the utility of the information.

Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.