Axor opened its flagship showroom in New York City and asked us to create its identity as an extension within the Axor brand. We created a foil-stamped and letterpressed invite to the launch event, a letterpressed coaster premium set that highlighted the identity and location, a brochure, note cards and other promotional items. Faucet silhouette images with a linear halftone were used to mimic the high-rise skyline of NYC and to provide product context for the showroom.