Ordo Life is a UK based subscription toothbrush service startup that came to us in Autumn 2017 to design their flagship product.

Wanting a sleek and stylish toothbrush design that would stand out from the plastic heavy, brightly coloured options on the market, we focused on keeping both the aesthetic and user experience of the brush simple and minimal.

The full package

Alongside the brush, the cap, stand, toothpaste, presentation box & re-fill packaging went through the same level of design consideration to ensure a cohesive brand message and user experience.

Working closely with the factory in China we moved through the design and engineering phases in just three months and Ordo Life launched in February 2018.