Uber, Lyft celebrate Valentine’s Day with promotions

Ride-sharing services Uber and Lyft hope to share the Valentine’s Day spirit with their passengers today.

Uber riders will have a “good chance” of receiving a rose or card from ProFlowers during their trip, according to an email from the company. The message also included a video in which a couple describes their relationship with Uber: “There has to be a level of communication, trust, safety, caring, dependability.” It’s a little cheesy, but effective.

Lyft, on the other hand, wants users to show it some love. The San Francisco-based company is asking riders to do something nice for their drivers, then share the story on Instagram or Twitter using the #LyftLove hashtag. The three best stories will win $214 in Lyft credit and free rides for five friends, according to an email from the company.

Lyft noted in its email that it ran a similar promotion last year, when the service was only available in two cities and received 101 #LyftLove stories. It’s seeking 10 times that number this time around.