Behavioral Change & Traffic Safety

Hosted by the National Highway Traffic Safety Administration, Bill presented Ruff’s distracted driving project at an event looking at innovation in road safety. The project’s 3 million+ video views and unusual approach seemed to resonate with many of the attendees – national, state and local folks in law enforcement, transport and public health.

Bill then also joined a lively panel with researchers, psychologists, a judge, doctors and public health specialists to dig into the challenges of reducing road deaths (currently 32,000 per year in the US, and rising).

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This comes on a day that NHTSA has also made steps towards driverless cars.