Sprint today announced starting today mobile phone users on Sprint can use a name they choose in place of their mobile telephone number. Using a new service called StarStar Me, consumers to choose a name, nickname or unique word in place of their mobile phone number, and people can call them on their mobile phone by simply tapping the star key twice on the phone's keypad, followed by the name, nickname, or unique word they chose, using keypad letters or characters. StarStar Me also offers users the ability to automatically respond to calls with a custom text message when they're busy, as well as a unique way to share links to their blog, website or social media accounts. Here's more info on this new service:

In addition, customers can also download a free StarStar Me app, available now on Android-powered smartphones and soon on the iPhone, which allows them to easily manage incoming calls, automatically send a text message to callers when they're busy, or send callers their contact info, which they can easily add to their address book. Users can also block specific callers, view a call log and manage multiple StarStar numbers. The app can be downloaded from Google Play (Android) and will soon be available in the Apple App Store (iPhone).

To sign up for StarStar Me, Sprint customers can simply call **ME (**63) on their mobile phone or visit http://sprint.starstar.me

Sprint subscribers can have two StarStar Me numbers per mobile phone number. The service costs $2.99/month per StarStar Me number. Calls may be made to StarStar numbers within the United States from any Sprint, Verizon, T-Mobile or AT&T mobile phone.