Watch out, Storify, social media giant Twitter is looking to eat the heart right out of your lunch.

Alright, if you made it past the mixed metaphor you’re ready for this. Twitter announced a new feature for super-power users (branded and otherwise) today–custom timelines–by way of their developer blog:

Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.

The “by hand” part is awfully similar to the core function of social media storytelling aggregation (ooof, but accurate) platform Storify. Of course, Storify has the advantage of not being limited to one social media platform. Facebook, Instagram, YouTube, even Google+ is in there! Whoo!

What Storify doesn’t do (unless I’m missing something on their developer’s page) is allow for programmatic curation. Right now that’s limited to a “small group of selected partners” by Twitter. In the wake of the company’s IPO more and more of what the company has had under wraps is being revealed.

How much of it will be able to be leveraged by indie creators and what will remain the exclusive purview of big budget partners of the core company has yet to be seen. One thing is for certain: Twitter isn’t putting rate cards out on their shingle for average Joes and Janes to figure out the cost of a robust social media strategy revolving around the platform.