New Blood Entry — #DoYouMINDTHEGAP

Monotype / 2016

I wanted to choose a cause close to my heart, so I've focused my project on the gender pay gap. I wanted to create a campaign that spanned across a number of platforms and which the audience could interact with and generate their own content. I wanted it to make a difference and be personal so it would not only evoke a reaction but provoke action. My campaign ‘#DoYouMINDTHEGAP’ helps raise awareness of the pay inequality and uses its power to help women bridge the gap.