Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.

Have you ever walked past someone telling a story and you heard one sentence that was so compelling your feet stopped and you just had to hear what happened next? In a split second you were captured by the simple power of a story.

Once you’ve written a piece of content for your blog or website, the next thing you need to do is drive traffic to that piece of content so your audience can read and take action. Many people struggle with promoting their content because they’re just not sure what the best strategies are since it’s an …

How long does it take to plan, write and optimize a basic 750 word blog post article; One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more).

How long does it take to plan, write and optimize a basic 750 word blog post article; One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more).

How long does it take to plan, write and optimize a basic 750 word blog post article; One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more).

How long does it take to plan, write and optimize a basic 750 word blog post article; One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more).

Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.

It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers. In fact, IBM found that as much as 90 percent of the world’s global data had been produced in just the past two years.

A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great – personalized experience.

Those kinds of statistics aren’t just impressive, they’re actually driving a new form of content development: adaptive content.

This idea is the new kid on the block. For the purpose of this post, we’ll look at it from a twofold perspective. Adaptive content is a combination of:

Using personalization to enhance the customer experience, andPreparing content for delivery across multiple platforms.These two facets of the term work together to create a complete, well-rounded experience. By implementing it in your content strategy, you’ll turbo-charge your ability to build awareness, trust and engagement with prospects and existing customers.

Do you know the simplest mistake most companies, agencies, and individuals overlook when it comes to reporting monthly numbers? Have you ever stopped and thought about how many times you visit your clients’ websites in an hour, in a day, in a month?