People love to fawn over Starbucks online

Starbucks would be the bell of the ball — if social media threw a ball and invited coffee companies.

That’s according to Amplicate, a social media analytics tool that’s trying to generate some buzz by piggybacking on brands like Starbucks and Dunkin’ Donuts. Amplicate analyzed what people are saying about coffee brands via social media tools such as Twitter, then reported back that customers have a lot to say about where they get their caffeine fix.

No major coffee chain performed poorly on social media but Dunkin’ Donuts was the least loved over the 12 months, with 23% of comments on the coffee and donut chain expressing a negative opinion. Social media users criticized the chain’s iced coffee and expressed some dissatisfaction with its bagels.

Starbucks, on the other hand, was the most loved coffee chain on social media. 89% of opinions expressed enthusiasm for the Seattle-based coffee giant. Social media users were most positive about the chain’s sweet specialty coffees, loudly extolling its Pumpkin Spice Latte and its Caramel Mocha.

It’s no surprise that people talk about coffee online. (Is there a secret prize for most-caffeinated and everyone is competing to win? Sometimes I wonder.) But are there really more positive comments than negative ones?

I headed over to the search page on Twitter to conduct an entirely unscientific study of my own. My methodology: Type “Starbucks” into search box. Press “search” icon.

Here’s what I found.

via Twitter (Comments added)

Generally positive? Maybe. At least, all these people seem happy to be at Starbucks.