How Lingzini started their logo design journey

Summary

Lingzini is a new naming and branding consultancy. We are "word people" and want to communicate our highly verbal, sophisticated approach to naming and branding.

Company name

Lingzini

What inspires you and how do you envision the design for your business?

We seek a text-based logo for Lingzini and Lingzini.com.

The logo will be used largely in color in print and web form. It needs to read extremely clearly on a white background on the web.

The web version of the logo must show very well as a 200px wide x 48px high .gif image.

Wants

The logo should be essentially just the word Lingzini.

There could be subtle/small additional graphical elements, but we can also imagine being quite happy with just a clean, simple treatment of the word itself.

The brand associations for Lingzini should be:

* sophisticated

* clean

* verbal

* intelligent

* but also a bit fun...

Lingzini could be thought of as the marriage of a hip ad agency and a sophisticated literary journal.

The logo will be delivered as vector art (.eps or .ai)

The company's website will use verdana as the body typeface.

Remember...highly readable, striking on a plain white screen at 200x48px. Indeed, you should post your design in a way that it fills the space on a plain white background so we can see very clearly how the logo renders on a web page.