"switcher campaign"

In this brief video, Worldwide Product Evangelist Jason Levine will explain the basis of transcoding, showcasing the workflow outside of CS5; he''ll then show you what a native workflow is all about in Premiere Pro CS5, and explain some scenarios for staying native or moving to an intermediate codec. This video also points out some of the misconceptions about transcoding, but also highlights some of the round-tripping capabilities of CS5 with FCP and AMC.