We live everyday life with our friends and family and we are pretty busy in what we are doing day today life, we always have priorities for work, family, kids and our hobbies but in between these we are also prompt about the everyday news around us, that could be our local news which tells you what is happening in your town or national news about politicizes, spots and other things. Back in days people were have to relays on newspapers to get these news delivered to their house but now a days new papers in kind of disappeared, I hardly remember last time I have had read the new paper now a days every this is on new channel, we are totally depend of news channel for our day today news that are not limited to your local city of state but national and international news.

Now is the big dilemma in everybody’s mind in there are quite a few different kind of news channels and when one news has been broadcasted via one new channel and other news from other news channel what is the credibly for their information, what the truth and what is made up there is always a speculation that these kind of things are happening around us, if you look at any film or tv series there is a censor board and it decide that what is good or bad or at least rate them depending on the content of the film that which age group is allowed to watch. In terms of new channels there is not such cerserhip of anybody who is looking on them.

This is for sure that each and every news channel is here for making money and straightforward logic is how to you make more money? and only answer is to get as many as people to watch your news channel and what you need to do is show any sensational news were people are interested. Now the normal news which people want to know are not sensational then they have make those news sensational in order to get many people to come to their news channel to watch those.

In all the nobody bothers about the authencity of news there are broadcasting , nobody bother about the consequence to anybody’s life or effect on society , if you are looking at the political news the it has been clearly noticed that each and every news channel as political connection and they show the news which are biased to the particular political party and their views, they will always tried to sabatise the image of another party in order to get popularity of particular political party and these political parties has tones of money to get hold of popular news channel and convey their message in way they want to convey. In my view if any news channel showcase any unbiased news then it will be not popular because they will not have any sensational content and eventually it will sunset of that channel.

If you look around this is going in round robin fashion, powerful political parties has more money has more new channel in their hand and they use this media and news to get more popularity and make more money to again pump into news in media and this is never ending.

Is there any time when we will have somebody who can look at all these new channels and give them strict restrictive guideline line to follow their noble profession of journalism , till that thing happened you keep your eye and ear open and think before you believe on any news you read or see or hear.

New year started and everyone is talking about new year resolution, some have made someone has not but the part of this more interesting is it is new year and you have got chance to reset your clock on many things, I am talking about personal and professional things also other things like your tax year changed and now you have plan your taxes again, your insurance year change to you have to plan for your medical expenses. You employment year changes to you have chances to make in additional changes you desire.

Sometime I think that all these resets in life has been mandatory by government or by agency but for our mind or our thinking do we have any reset switch which we can turn off and on and say that on now start from here and forget about what happened in past and then from now on you have new dues to pay and past due to achieve. In reality we finality does not do anything like this we go through tuff time every year and our worries and hard feeling keep accumulating in our mind just like the dirt and mess got accumulates in the sink pipe, over time there is not space to run the water and it just bubbles back to the surface, what is need in reset or clean and let water flow as pervious.

Our mind is millions and billions of memories and neuron connection which our brain makes knowingly or unknowingly, over time we have control on our mind which to keep it for long term and which is to erase of. Now you can erase of things easily but if we make use of this New Year and reset our switch on our body and erase of all the bad memories of last year, remove the bad feeling about someone, forget about wrong decisions you made in last year and just start everything with clean sheet again. Meet new people, make new mistakes, and earn new opportunities.

I know this is hard to reset on everything but as I have observed that every time you need to do something it need just one trigger and when someone pulls that trigger even it is small , it just start the flow then it increase and then it just happen , only it needs is that one little trigger. Then what is the harm to be new year on that date Jan 1 is to be your trigger for your mind and tell mind that hey start resetting my body and clean my thoughts, It will not work right away this year but at least the flow will get started and year by year your mind and brain will get train to flush himself and reset thought to clean sheet where there is plenty of space with no clogs.

So!!! what you are waiting for hit that reset switch and flush your mind.

I have a great question for you Have you got everything you deserver? , I am sure 90% people will say no. Most of us once in our lives must have not got what we deserved and the only thought that crosses our minds would be ‘so what! Leonardo have also not won the Oscar despite being a brilliant actor’. This statement was such a relief for all those unfortunate lot who work hard but never got recognized for it. Leonardo was an ideal for all these people, however, now people can’t relate them to him anymore, because he is among the proud winners of Oscar. A well-deserved victory for him. With four Oscar nominations to his name, which is no less an accomplishment and winning now the golden man, this journey for Leonardo has been a long wait for the laurel. There were several memes dedicated to him for his unsuccessfulness to bag an Oscar. He made an impact on the minds of people but failed every time to make an impression on the minds of the jury, which was a much talked about topic all over the world. His atypical and versatile performances in many more were winning the hearts but not Oscars for him. Finally after when he won this prestigious award there are people who think that the reason he won the award for ‘The Revenant’ is not because he performed outstandingly but because he was due for Oscars. His better performances were not awarded and a mediocre performance as in The Revenant bagged him that much awaited prize for this skills.

Somehow this adage appears so true ‘Awards are not always for the deserved’. The institution of awards and the people at jury fail to recognize the real talent so many times. Mostly, they are influenced by some wrong perceptions or their own opinions to hail a nominee as a winner. Leonardo is one such classic case of Oscar winners/losers, where in, the jury never acknowledged him for his out of the box lethal performances and they seem to get impressed by a mediocre performance which he had done, leading to a questionable state about the authenticity of such awards. Somehow the campaigning, PR etc. also play a deterrent role in someone’s win, it’s not just the quality of work that matters to the jury.

This year probably there was not much of a competition for Leonardo and he earned appreciation both critically and commercially making it big for himself from all directions. Oscars are awarded to veterans and established actors, as the history says people with an established fame get Oscars not the lesser known actors, in that view Leonardo is a name that is revered not only in Hollywood but across the globe. Leonardo would have won this award already for his film ‘What’s Eating Gilbert Grape’ when he was just 20 years old. This year Leonardo had been the only actor that fulfilled every awkward criterion to be an Oscar winner and finally this indefinable trophy got a place in his shelf. Fans are happy for him, however they kind of opinionate that this win could have come to him much before for this exceptional versatility as an actor in many more from his bandwagon. He turned indisputably inimitable plots into commercial successes but his worth got recognized through a movie in which he delivered a good performance which was far lesser than his other stalwart portrayals.

This year Leonardo did not leave any room for improvement while campaigning for The Reverent. Be it telling the world about the frozen cold of the shooting locations of The Reverent or be it telling them that they survived by eating the bison’s liver which made him sick. He made every impression telling people how much he strived to get into the character. He successfully made a mark! It became a proved notion that talent does not play a hundred percent role in one’s success, it is the advertising and branding of oneself that makes someone more acceptable by people. Masses react to aura , they go to watch their stars for substance , however they form an image behind their mind before they go for a movie or anything spectacular that captures their attention do play a substantial role in making a movie and it’s stars a hit.

Everyone want to make money and profit is the end goal of every film, work of art or anything is getting produced, profits which is conceived in the mind of a filmmaker and goes down to the heart and mind of a viewer. With an expansive social media the stars and big production houses innovate techniques to promote their ventures. Back in the nineties the promotions were done by producers and not the film stars, however as times have changed and so are the promotional strategies. These days’ film stars have equal contribution in the promotions of the movie as a joint effort of the team. Stars have a mass appeal and they bring that aura with them which is a crowd puller. The movie goers feel pampered and more exhilarated and they go to watch the movie not for its content but for the stars.

The promos and the trailers are the most outdated ways to market the movie in today’s times. The trailer is always preceded by a teaser which is an entirely newer method to arouse the curiosity of the audience. The teaser of any movie easily gets millions of hits in its first month of release. Then comes the social media where the stars step into the promotional mode while they were shooting the film, Deepika and Vin Diesel have been releasing their intricate pictures from the sets of the one of the film. Movie merchandising is another fool proof promotional tactic to enter in the audience’s heads much before the film releases. Tweet about the movie, share pictures on Instagram and make Dub mash videos are some of the marketing techniques of the stars now-a-days.

These stars charge in lakhs per 140 characters for their promotional tweets, oh yes really?? This is again the newer bait for the internet stricken audience. The talking standee done, the extravagant roadshows done by the superstars all across the country, the trailer launch in the theatre is one such grand technique of familiarizing the audience with the film or if it is as weird as hanging a dummy human dead body to promote a horror flick. Television showcases the movie prior to its release not only through trailers and the songs but through other shows and channels participating in the movie promotion to bait the audience of the sitcoms. The fierce competition gives way to innovation and the desperate wish to stay in the race make the promotional strategies more unique and interesting.

The film becomes a household name much before it hits the ticket window. It is all about winning the hearts of the audience as the fate of a movie that is made with a whooping budget of hundreds of crores should be able to recover at least its cost. The basic idea of promotion is to get what is invested and rest is taken care by the script and novelty of the plot. This is the reason why low budget movies do not rely on weirdest promotional ideas but they concentrate their efforts on the plot of the movie and resort to modest ways of campaigning. Internet has made everything look so unique and approachable that the movie marketing is also driven by the force of internet. The movie games, the on line chat with the star cast and motion posters are gifts of digital marketing that have definite returns.

The classic ways of promotion like hoardings, posters etc. do still exist, but they are not so appealing to the senses where audience refuse to turn their heads away from their tab or phone. Promotions are the heart and soul of the project and it should be planned strategically just like any other launch of a product in the market. The branding of a movie project through its star cast is a commonplace now. The movie not only benefits its stars but the stars also benefit a movie before its release. With this the production houses have also created their own brands and glorify this movie business by their logos.

The star sells the movie and the movie sells a star! The atypical promotional campaigns act on the minds of the viewers they remember the tactic of promotion more than the movie down the line.

There was time when you ask someone that when the last time you have watched regional cinema is and their response was eehhh, may be couple of year back. This was the situation couple of years back now when you see people discussing about regional cinema, regional television series then it come as surprise. Many regional cinemas have proved themselves to the intestinal category and they have gain the popularity across the globe.

We are not talking about the regional cinema in south because it was at that caliber since long time but if you talk about other language regional cinema like Marathi, Gujrati or even Punjabi those movies are being well made and people are watching them even international critics are giving good response. So we started analysis that what would have change in those cinema industry so that they have gain much popularity. Were there no good cinema was mad before or were there no good director existed before than now? Was the population of that particular group has been grown? The simple answer is no everything is same then what exactly change for this kind of revolution in regional entertainment.

The pure and simple answer is the acceptance of people. The regional people started accepting these cinemas and they started believing that in our industry also they can make good film. In all industries everything started with spark that one movie get big recognition then people start watching those kind of cinema in Marathi industry it started with film Shwaas and then the trend continues

Currently there are so many films in regional cinema which are far better than popular films just because the subject and quality these movies can deliver but only thing lack is the procedures are still not the level where they can spend huge amount of money also the star cast and film futurity is pretty small as compare to other film industries , Regional cinemas usp is there content which multimillion dollar movies cannot even think or dare to make cinemas or do the experiment people are doing in regional cinemas because they cannot afford to lose money rather they make films for money, rest the quality cinema come from regional category not even the cinema but the event and televisions series are making their big records that now people are started recreating them in there language today’s world regional cinema is getting much more recognition at all level but not making those kind of money simply because limited viewer base. This will be obvious that they will not make money like other Hindi cinema simply because of viewer base but when more and more people start watching these cinemas then they will definitely get commercial success only thing should not happen that if people are accepting these films then directors or procedure should not take viewer for granted and deliver us same kind of cinema as we have seen or one who did not accept. Regional people always look at regional cinema close to their heart.