Speaking at the Game Developers Conference, in San Francisco, Jen-Hsun crowned our award-winning lineup of Pascal architecture-based GPUs with a new king.

The Ultimate GeForce

“It’s time for something new, something that’s 35 percent faster than a GTX 1080, something that’s faster than TITAN X. Let’s call it the ultimate GeForce,” said Jen-Hsun, wearing his trademark black leather jacket. He was speaking to a crowd of more than 500 gamers and international journalists at the Regency Ballroom, a legendary venue used more for rock concerts than tech announcements.

Jen-Hsun then rolled a video — detailing the specs — and the audience was floored. GTX 1080 Ti is manufactured on the industry’s cutting-edge FinFET process. Its 12 billion transistors deliver a dramatic increase in performance and efficiency, and it bristles with 3,584 NVIDIA CUDA cores and a massive 11GB frame buffer running at an unheard of 11Gbps.

Why so powerful?

Well, PC gaming is thriving like never before, and games — and gamers — are demanding more performance than ever.

“Year after year after year, video games are getting more and more beautiful, so we’re introducing the next-generation high end so you’re ready to enjoy next-generation games,” Jen-Hsun said.

“Oh YEAAAAAAH,” one gamer roared in response.

First 4K VR-Ready GPU

And the GTX 1080 Ti runs as cool as it looks. That’s thanks to superior heat dissipation from a new high-airflow thermal solution with vapor chamber cooling, 2x the airflow area and a power architecture featuring a seven-phase power design with 14 high-efficiency dualFETs.

No surprise, then, that GTX 1080 Ti includes support for advanced graphics technologies, such as 4K, VR, NVIDIA G-SYNC HDR and NVIDIA GameWorks for interactive, cinematic experiences accompanied by incredibly smooth gameplay.

Audience members gasped when Jen-Hsun revealed they were all rendered on our GTX 1080 Ti running at more than 2 GHz, and a temperature of just 66 degrees centigrade, an unprecedented feat.

“This is the way computer graphics should be,” Jen-Hsun said.

Gamers whooped with excitement at Tuesday’s 1080 Ti launch event.

“Coming out of the box, the stock out of the box 1080 Ti is 35 percent faster than a 1080, faster than a TITAN X,” Jen-Hsun said to raucous hoots from the crowd. “… and all of that for $699.”

“Take my money,” one gamer hollered.

“Don’t throw your wallets up here yet,” Jen-Hsun responded.

“And even better news: it’s coming next week. In fact, ladies and gentlemen, we’re in full production with 1080 Ti, and it’s all around you right now,” he continued.

And with that, curtains were dropped all around the room and dozens of PCs loaded with the new GTX 1080 Ti — and the latest games — were unveiled. Jen-Hsun invited audience members to try it out for themselves, thanked the audience and walked off the stage.

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Eivitussaole

That is debatable, would you feel that way if you had purchased Titan X? To be fair though, I’m pretty sure they wanted to hold off releasing the 1080 Ti and make more money from what is essentially the early yield, worse performing Titan X chips so that the buyers of that super expensive card could rejoice in their prestige for slightly longer 🙂

Nvidia has had its greatest success in the strategy and marketing sector, which rival even their technological achievements which are by no means trivial! When they are essentially forced into an earlier than planned release of the 1080 Ti by AMD (for which they had just in case prepared though obviously), they still manage to turn it into a profitable event for the company and it’s stock.

Too bad it’s much thanks to their monopoly position for the past few years in this market segment, because when you’re the one who is completely in charge of the show no matter what or when you show people will always cheer for any progress. This means that people can be just as easily excited by whatever AMD has to show for their new GPU line-up.

After waiting for so long, I am thrilled we might finally get some truly dramatic twists in the same old desktop GPU show that has been going on for now. Both AMD and NVIDIA have performed absolutely fantastically, and I sincerely would like to congratulate both of these companies for their achievements so far!

This years release really reminds me a lot of the time when I bought my trusty old 780 Ti during it’s early days which I have been using so far, I hope I can finally afford to upgrade in 1080 Ti at some point. The 780 Ti really caught people off-guard when it came to performance just like the 1080 Ti which seems like excellent value for money to me, so none of the usual marketing shenanigans are involved in this decision-making/recommendation… except perhaps maybe that I I just like the color green a bit more 😉

And guys, don’t lose your faith in AMD either even if cryptominers end up buying all their cards again or whatever, they still make solid products too! Healthy competition keeps the markets and innovation up. Also, if I had to run my business against a severely underhanded opponent I would be bored out of mind too, just like when gaming online 😛