Google plans to use URL objects. Scott Jenson said "We think we need to use any physical object connected and interact with that object without having to go first through an application." The Google engineer says that the user experience should be simple "as in a web browser: just click and use."Still experimental, Physical Web project is proposed on Github platform, open source. Developers are welcome, according to Scott Jenson, in order to "test the protocol and share their impressions."

It is not the first time Google shows an interest in connected objects. The US company has bought Lift Labs, which developed smart cover for patients.