Fatima Kanji

Fatima brings a breadth of experience to the Akendi team. With over seven years of work experience spanning healthcare, technology, telecommunications, finance, government and research industries, she is well equipped to tackle any new design challenge.

Truly versatile, Fatima’s experience has included conducting ethnographic research in a healthcare setting, performing usability testing for a large media company and designing pricing and analysis tools for commodities traders. Fatima enjoys all phases of design from exploratory research and ideation through to interface design, usability testing, and refinement.

Author Archives: Fatima Kanji

At Akendi, we use design principles when designing, conducting heuristic reviews or analyzing the results of a usability test. These design principles help keep users and the purpose of our design at the centre of our process. We recently updated our design principles to create a shorter, more memorable and encompassing list. Our hope is… Read more

Making technology more usable is generally thought to add to its persuasive capability, but are there times when usability goals conflict with persuasion goals? Amazon.com is a well known site that is often used as an example of good persuasive design. This post walks through an Amazon experience to explore how usability and persuasion interact.… Read more

When creating forms, interaction designers are often faced with having to select a GUI element that dictates the interaction of option selection. Of course, we all have rules of thumb that we follow but often these choices are also governed by the overall design goals and components of the interface. Nonetheless there are some considerations… Read more

At Akendi, we’re always usability testing something or the other, be it a live, fully functioning App or a prototype of a product at some stage in the development life cycle. When testing prototypes, more often than not we find that there is a mismatch between the prototype fidelity and the underlying goals of testing. … Read more

At Akendi, we firmly believe in the importance of engaging the user throughout the design process. The earlier, the better—better insight, better requirements, better design and less time, effort and money spent fixing things that could go wrong later. This is a key characteristic of User-Centred Design methodology and what our trademark Experience Thinking process… Read more

Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).