Marketing and Communications

Marketing and Communications

The Branding Initiative aims to change the public discourse around talk therapy. For too long, the most superficial views of human nature and emotional suffering have been allowed to prevail in our public discourse, with a corresponding press to sell quick-fix “treatments” to complex and very personal forms of distress. Our team of branding, market research and advertising strategy professionals is working to complete research that can give substantive insight into public beliefs about psychological treatment and how best to address these beliefs in order to communicate the advantages and benefits of psychotherapy as a treatment modality.

The Rapid Response Initiative tracks the popular press to pinpoint ways in which psychotherapy is omitted from discussions of mental health entirely, or in which it is referred to and presented as simply “CBT.” We have created a library of draft letters and fact sheets that can be sent out quickly by our team to correct biases in magazine articles, news reports, health newsletters, films and other sources of public information.