Category Archives: Search Engine Optimization

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When it comes to being a symbol, turkeys tend to represent fertility and abundance. But then again, that’s really more to do with the fact that folks will be eating one this coming Thanksgiving.

It takes a whole new meaning when you call someone a turkey. (And you’ve got to admit, it’s not exactly the brightest bird in the animal kingdom.) So when you put that label on a piece of online marketing content, how worse could it be? Better question: What are the signs?

Harry Potter’s Diagon Alley has one very important lesson to teach us about SEO: it pays to keep your site visible only to members of your target audience as much as possible. Yes, this approach can significantly reduce the number of visitors your site receives but, if done right, targeted search can vastly improve your site’s potential as a marketing and sales tool. Here’s why and how.

From the consumer to the CEO, variety is a natural part of business. Both B2B and B2C products come in different stripes to suit either people’s preferences or certain situations they experience everyday. What’s more, innovations and new technologies only add to the selection.

Naturally, these varieties have in impact in the B2B Marketing department. Different strategies sprout up in response to a new type of business-customer situation and create new tools for the job. A recent example is the way social media marketing helps content goes viral; quickly spreading it even beyond digital.

This move didn’t go unnoticed (as evidenced by this Buzzfeed article) and many are still speculating as to what provoked the change (other than perhaps the site’s terrible performance during its rollout).

Make no mistake. This isn’t about whether Obamacare sucks or if Republicans should be blamed for the site crashes. This is simply about one more possible reason for Obamacare Girl’s sudden ‘disappearance.’

No matter how innovative you want this age to be, marketing is everywhere and it’s something you can never truly outmode. If you’re new to business, it sounds hip and alternative to think your product is truly great because it seems to ‘sell itself.’

At this risk of quoting one of fantasy’s much-despised characters: “This is a lie.”

People think that web design and website marketing are two different things. There’s a misconception here. It presupposes that while web design doesn’t have to be about selling something, website marketing is somehow free from its rules.

In reality, it makes all the difference and recently, no site gives a better example than Healthcare.gov.

Android phones and Apple’s iPhones have revolutionized the use of internet. It is hard to believe that only a decade ago people would have to sit down in front of a desktop just to get online. Nowadays, browsing, surfing, posting pics, and checking emails can all be done practically anywhere. There’s also the contribution of WiFi.

All these new conveniences further narrow the gap between people on the go, whether its work associates or family members. Speaking of the former though, that only means you can expect big change in marketing because of the new ways people communicate.

If Google succeeds at becoming the ‘third half of your brain’, then it’s probably going to be pretty empty. You see, despite our utter dependence on the almighty search engines, Google and the rest of the gang merely scratch the surface of the Web — literally. Right now, search engine crawlers are only able to access and index less than 10% of the world’s half-a-trillion public web pages. The remaining 90% belong to a place called the Deep Web’.

As it turns out, the way pages and information are organized and made available on the Deep Web has a lot to teach us about optimizing our sites here on the surface. So, let’s take a deep dive and see what we can learn.

It’s the tradition of the young (and the young at heart) every Halloween. It’s quite a treat to have a great bag of full of candies just for dressing up and going door-to-door for them. The costumes range from typical ghosts and ghouls to pop fiction characters like superheroes and hobbits.

But how do you apply the concept of trick-or-treating to marketing in healthcare? Easy. The households are the customers and clients while marketers are the trick-or-treaters. Meanwhile candies and chocolates represent the sales that marketers help generate depending on how good the costumes are. After all, there’s plenty room for art in advertising and promoting your business too.

There aren’t many who think about the differences between B2B and B2C marketing. But in order to have any effective marketing strategy, understanding the comparisons can save up a lot of time and money from common misconceptions.