Lunch* + Registration

Welcome + Opening Remarks

Email Notifications for Your Blog

Most out-of-the-box email solutions for blogs are pretty dull but... we can change that! Becs will compare the benefits of manual vs automated blog emails and give you some quick wins to jazz up your blog emails and get readers more inspired to read your post content.

3:20 - 4:00

A Type of Accessibility

Developing accessible emails is a challenge, particularly when the email and webmail clients force us to employ the use of HTML tables for layout, alongside other ‘non-semantic’ techniques. In this talk, Paul calls us to look beyond those challenges, and, with the help of HTML typography, make email more accessible.

4:00 - 4:40

Email Speed Dating

Improve your campaigns and get 1:1 time with the speakers. Snag a seat at their tables ask questions, get feedback, and geek out.

4:40 - 5:20

Building Interactive Email

From simple hover effects to complex multi page microsites, we'll look at the code used to build interactivity in email, the potential for what is possible, and how interactive email is supported across email clients.

What is interactive/kinetic email?

How interactivity works: the code behind the magic

Punched card coding: advanced interactive techniques

Static, limited, and interactive email clients: what works where?

6:00 - 9:00

Networking, drinks, and fun

Swing by Patch, a short walk from the conference venue, to join the Litmus team and fellow conference-goers for a night of drinks, snacks, and fun!

8:00 - 8:45

Breakfast

8:45 - 9:00

Welcome to Day 2!

9:00 - 9:40

Turning Big Data into Intimate Moments

Big Data means big opportunities to create little moments your customers will love. Creating personalized experiences at scale is the key to surviving in a competitive landscape. How can you use Big Data to create intimate and memorable experiences? And how can you create these intimate moments at scale?

When applied properly Big Data isn't creepy. Truly understanding your customers can be the thing that helps your brand rise above the noise. In this talk Alex Timlin will show you how to blend big data and creativity to bridge the gap between the Data Scientist and the Marketer to create campaigns that make a personal impact.

9:40 - 10:20

Going International: How to Localize Your Campaigns

Are you missing the opportunity to go global? When more than 70% of the world’s 2.3 billion Internet users are not native English speakers—and 85% of Internet users don't make purchasing decisions unless they can access information in their native language, relying on English for all your messaging may be holding you back.

Coffee break

Email Production at Scale

We all know the importance of good email builds, but when it comes to producing email at scale, there are many different things we have to consider. This talk will focus on different ways to optimise your email production process, including:

How to rapidly produce high quality responsive emails

Streamlining your email builds

Managing snippets with version control

Tools for your email production process

11:10 - 11:50

Five Emails Every Business Needs to Send After Signup

You’ve got the right product. You’ve attracted the right audience. You’ve even convinced them to sign up; giving you their email address. But what does it take to convert them to a paying customer? In this session, Alan O’Rourke will share the actions a user must take (and the emails we must send) that lead to an AH-HA moment—the moment a user realises the value of a service, become hooked, and have no problem paying for that value.

11:50 - 12:50

Lunch

1:00 - 1:40

Live Optimization Session

Beat the post-lunch urge to take a nap with this session packed with plenty of A/B testing suggestions, quick wins, optimization tips, and other advice to take back to the office. Attendees can submit their emails for review, soliciting tips from the audience and our speakers. It promises to be fun, fast-paced and full of insight.

1:40 - 2:20

Shorthand Coding: Write Twice the Amount of Code in Half the Time

Writing HTML and CSS for email is incredibly time-consuming, tedious, and, well—painful. If you're writing code by hand, you're wasting a lot of your valuable time. Learn how to leverage shorthand coding to cut your development time in half. We'll review how to use Emmet, code snippets, and more shortcuts to supercharge our email development workflow and process using any popular editors (Dreamweaver, Sublime, Atom, Coda, Litmus Builder, etc.).

2:20 - 2:40

Coffee break

2:40 - 3:20

Responsive Email Without Media Queries

Developing email that’s flexible enough to adapt to the large number of clients that exist—new and old—can be a challenge. Some clients, like Microsoft Outlook, have outdated and poor-performing rendering engines. Others, like Gmail, have user bases that can’t be ignored, but render emails terribly.

In this talk, Fabio will cover the concepts of Spongy Development (a.k.a Hybrid Coding) and Pattern-based Design (a.k.a Atomic Design), and show how the tandem use of both methods can result in robust, flexibly-built emails that perform well and are “responsive” across a variety of clients without relying on media queries or other modern development techniques.

3:20 - 4:00

Email Speed Dating

Improve your campaigns and get 1:1 time with the speakers. Snag a seat at their tables ask questions, get feedback, and geek out.

4:00 - 4:40

Does Your Subject Line Suck?

When most marketers pick a subject line, they either 1) trust their gut; or 2) follow the status quo. Both of these strategies are suboptimal. So what’s an #emailgeek to do? In this presentation, Parry will show you why the emotional power of your subject lines is what matters, and how to use actual statistics to answer the age old question: “Does my subject line suck… and how can I make it better?”

4:40 - 5:00

Wrap Up

5:30

#EmailDrinks

Our friends from Action Rocket are providing after-conference drinks and nibbles at Dirty Martini St Pauls. This event is open to everyone, not just conference attendees!

etc.venues St Paul’s

etc.venues St Paul’s200 AldersgateLondon EC1A 4HD

Conveniently located in the heart of the city near St. Paul's Cathedral and The Barbican, etc.venues St Paul’s is directly opposite the Museum of London—just 5 minutes from both Barbican and St Paul's tube stations, and 10 minutes from Farringdon and Moorgate.

Where to stay

To help you get the best offers at nearby hotels we have put together a HotelMap, showing nearby accommodation options and best possible rates and special offers. The map displays live availability, allowing you to book directly with each hotel.