Hitwise: “Facebook” was Top Search Term in March

Experian Hitwise announced today that Facebook was the top search term in the United States during the four weeks ending on March 27, accounting for eight of the top searches across three separate top 10 lists. Search terms like “facebook,” “facebook login” and “facebook.com” amounted to 1.17% of Google’s search traffic, 1.7% of Yahoo’s and, not surprisingly (given its convenient in-Facebook location), 2.6% of Bing’s.

Facebook was the number 1 and number 3 searched terms on Google, Yahoo and Bing, the three search engines surveyed by Hitwise. Facebook mingled with email services like Yahoo mail and Gmail, craigslist, ebay, YouTube and MySpace on the top 10 lists.

Earlier this month we reported that Facebook had become the most searched-for brand in the U.S., also according to Hitwise, accounting for 2.8% of all searches in the country during the last week of March. Even while Facebook as a search term is growing, the social network’s own search query volume has also been growing. As we previously reported, Facebook approached the volume of one of the smaller search engines, Ask, with 647 million queries in March, about 2.7% of all U.S. searches.