An AMA member donates blood at the annual AMA Blood Drive

Marketing Major Jessie Richardson speaks to an industry representative at the Reverse Sales Job Fair

Professor Alex Edsel works with the ATT Competition Team

Jessie Richardson poses at her booth at the Reverse Job Fair

Megan Leppez at the Reverse Job Fair

The Bachelor of Science in Marketing (BS Marketing) at the Naveen Jindal School of Management is a 120 semester credit hours degree program that provides students with practical and theoretical training to make strategic and effective decisions. The program features a series of core courses and a capstone course that offers students a marketing simulation experience and also specializing by taking additional marketing-guided electives.

Join Our Thriving Marketing Program!

Besides a relevant core of marketing courses, we offer electives (including an internship!) that lets you specialize in a career-relevant track.

Our vibrant city of Dallas allows us to provide a constant flow of in-class speakers, professional marketers from world-class organizations.

All marketing majors can compete in competitions and earn certifications while in our program. Employment is strong among our graduates. They work at major corporations and marketing agencies, and even start their own businesses.

Interested in graduate school? Consider the Fast Track to an MS in Marketing or a Fast Track to an MBA.

Additionally, we look out for our marketing majors by assigning them a faculty mentor and by actively promoting marketing scholarships.

Thanks for looking at our exciting program. To better understand how strong our marketing program really is, please schedule a visit with me, your program director. I would love to provide even more details to you and your family!

Julie Haworth

Program Director, Undergraduate Marketing

The BS in Marketing requires a core of 42 semester credit hours in which students will learn theories and analytical techniques to be applied to the marketing function. To obtain a minor in marketing, students must complete the requirements for their major and take 12 semester credit hours of marketing core courses and six semester credit hours in marketing-guided electives. Currently, the program offers the following tracks:

Professional Sales: Develop new clients, provide product solutions to businesses or other organizations and negotiate pricing.

Digital and Analytics: Oversee digital communication analytics and strategies. Research conditions for potential sales or to create a marketing campaign.

Hunter Barron

Hunter shares about how he found a home in the marketing program at UT Dallas. Watch to find out more about the amazing benefits the JSOM marketing program.

Nova Davis

Nova is a recent graduate of the BS Marketing program at the Jindal School. Find out how her education at UTD has helped her become more successful in her career.

Linh Nguyen

Exchange student and Marketing student Linh Nguyen shares all the reasons she loves the marketing program at the Jindal School of Management.

Our graduates go on to work for businesses, non-profit organizations, start their own endeavor or go to graduate school. According to our recent exit survey, the mean starting salary for December 2014 graduates was $50.6K. SeekUT shows a mean starting salary of $40K for UT Dallas Marketing Majors. Other salary sources include www.naceweb.org, the link to the National Association of Colleges and Employers data, show a mean starting salary of $49.4K for Marketing Majors in the U.S.

Student Success

Rufy Garcia, BS in Marketing 2011, is the Associate Community Manager at Golin, a global integrated PR and Marketing Communication firm with 50 offices around the world.

The Fast-Track Program is designed for undergraduate students to begin work on the MS or MBA degree programs before graduation. Qualified seniors may take graduate courses that will apply toward the BS degree and also satisfy requirements for the MS degree.