The NY Times runs its first print native ad

by Lucia Moses

The New York Times has been producing increasingly elaborate native ads online, and now it has gone a step further by extending the format to print for the first time. The ad, for Shell, is set to appear in print and online Wednesday, and it’s a far cry from the advertorials of days past. First, the size: The print component is an eight-page section that’s wrapped around home-delivered copies.Read the full article