TORONTO, Nov. 14, 2012 /CNW/ - For the third year in a row, believers
can spread the magic of the season with a free, personalized video
message from MAGIC SANTA. Children watch as Santa greets them by name and asks his magic machine
to show him whether each child has been naughty or nice. The video is
also customized to include a toy, the child's photo, home town or
province, something the child achieved in the past year, and a
challenge for the upcoming year.

Starting today,family and friends can visit magicsanta.ca on their smart phone or computer, or use the Magic Santa iOS or Android app to create their very own personalized video message. Once a MAGIC SANTA video is created, it can be accessed online whenever
users wish, forwarded as many times as they like, and shared on social
networks.

"Sending a personal message from Magic Santa is the perfect way to get
friends and family into the holiday spirit," said Matt Houghton,
Director of Digital, Sympatico.ca, Comedy and Drama, Bell Media. "With
the addition of the Android app and more than 600 new names this year,
it's even easier for everyone to create videos for the special people
in their lives."

Magic Santa has enjoyed significant year-over-year growth with 3.2
million videos created and 443 thousand app downloads in 2011. That's a
168% increase in videos created and a 157% increase in app downloads
over 2010. This year's new features will be updated for free for anyone
who already has the app. Free apps for Android and Apple devices allow
users to create and share videos as many times as the user likes. The
MAGIC SANTA personalized video is free to create and share through the
holiday season with users also having the option to save their video to
a personal library for a small fee of 99¢.

Users can share their best childhood Christmas memories and create new
ones in a MAGIC SANTA Facebook contest hosted on Sympatico.ca's fan page. Contest participants tag friends included in their memories for a
chance to win one of three $500 gift certificates just in time for
holiday shopping. The contest runs until Wednesday, Dec. 12. On Twitter, there will be a Twitter party in the first week of
December using #MagicSanta. The participants with the most interesting
responses will also receive gift certificates.