Gentlemen Prefer... Barbers: London Shopping Icon Becomes Destination for Men

The iconic Fortnum and Mason department store in London's Picadilly is an essential shopping stop if you have an evening off of business meetings in the City, a half-day of 'bleisure', or a relaxed schedule of pleasure in one of the world's top travel destinations.

Originally a purveyor of fine foods, 'Fortnum's' is any discerning traveler's go-to department store to procure its house blends of tea, original-recipe biscuits (cookies), jams and more. If it's good enough to earn a 'by appointment to' seal of approval from senior members of the Royal Family, it must be good enough for even your excellent taste.

Show that good taste by ordering one of their coveted hampers to thank your London hosts, or dropping by to get a gift for your dog sitter at home. (One of the best things about doing favors for friends traveling to London is seeing them return holding a Fortnum's signature pale green bag out to you!)

Though Fortnum's has a renowned Men's Department on the 3rd floor, until now, Fortnum's may have been seen as more of a 'girlfriend getaway' or a Mother/ Daughter destination. Some men dash in to find a perfect, or emergency tie or an essential souvenir / gift. Others just get to hold the ladies' shopping bags.

No more. Now you or the gentleman in your life is going to want to stay a while. Fortnum & Mason has 'beefed up' the 3rd Floor with the introduction of services that let any man channel his inner James Bond or Lord Grantham by…

Getting a Proper Cut and Shave from the Barber

After a hiatus of over 50 years (since 1963) Fortnum's Gentlemen's Department is once again home to an in-house Master Barber. Now you can experience a cut above Piccadilly with The Barber.

A beautiful blend of the traditional and the contemporary, visitors to The Barber can expect first-class service that aims to put a little of the ceremony back into the art of male grooming.

There is a fully stocked (and fully complimentary) drinks cabinet in place too, should the need for a mid-snip sip of Martini arise. (And why wouldn't it?)

On one wall of The Barber are the ‘Keeps’ - beautiful wooden lockers designed to hold a gentleman’s personal grooming accessories - which are available to purchase for an annual fee of £850 which includes twenty haircuts and shaves throughout the year.

We think this is going to become a new ritual for any man lucky enough to regularly travel to London.

Ordering a Cocktail from the Barman

Set in the heart of the 3rd floor Gentlemen's Department, the newest bar at Fortnum's is a relaxed, intimate spot for all visitors to enjoy. The '3 and 6 Bar' is for gentlemen and ladies alike who want to enjoy the perfect cocktail and bask in the height of British bar service.

And in typical Fortnum's fashion, its name hides a fascinating story you'll love. In the 1930s, customers could pay to have Fortnum's throw a cocktail party in their home. (How divine!) The price per guest (for everything excluding the alcohol, unfortunately) was three shilling and sixpence - written as 3'6 in old money and pronounced '3 and 6'. The current bar stands near the location you'd go to order your home cocktail party. Converted into modern money, 3'6 is almost exactly £11 - which far from coincidentally, is the price of the most iconic cocktails on the menu too.

A huge range of spirits, from cognacs to whiskies and all points between, are also available. So too, Fortnum's famous tea. Also boasting a delicious food menu of light bites and sweets - including Steak Tartare, Potted Rabbit, Welsh Rarebit, Raspberry Trifle and Treacle Tart - 3 and 6 Bar combines Fortnum's signature sense of luxurious British comfort with a home-from-home, snug-bar atmosphere. It's open from noon seven days a week.

Outfitting your Travels like a Gentleman

While you're on the 3rd Floor Gentlemen's Department, treat yourself to your own souvenirs in the form of the ultimate British gentlemen's travel essentials.

Perhaps a Fortnum's travel tag or Atlas. A travel shaving brush to keep your new shave its best. A Ghurka vintage leather travel tray that packs flat and snaps up quickly, making the perfect place to store your keys, spare change, jewellery, and valuables in your hotel room. You know, when you've left your valet, or 'gentlemen's gentleman' at home. Or an air-safe manicure kit that's hand-made in Germany, and has everything a modern man needs to put his best hand forward to close that deal.

We're excited there's a new place for every man to discover his inner British gentleman in London.

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