Challenge: Garanti Bank, being one of the leader banks of Turkey, launched a brand new technological character in order to reflect the Bank’s vision of being up-to-date and customer friendliness, approached us to publicize Ugi on Zero Istanbul’s cover page which is a perfect area for teasers.

Experience:
Our creative team decided to combine technological application with Zero Istanbul’s cover. Ugi’s 2 different expressions were carried on Zero’s cover with a special application. Inside the cover, in the first 2 pages, the project continued with an hologram technology – accompanying a prism PVC and a QR code, which enables audience to scan the code, place the prism PVC upon their smartphones, and reveal the 3D video.

Distribution:
This project met the audience with Zero Istanbul’s monthly copy of 28000 and more than 480 distribution points which are strategically chosen as the City’s most tar