Suffice to say, the picture doesn’t cast a positive light on Tesco. The back and forth went on for about three hours, and while there was no clear victor, there was an “unphotoshopped” photo of a product Tesco offers called “Welsh Lady Ass Fudge.”

Like I said—it got weird.

Still, it’s good to see brands having some fun among themselves on Twitter, even if this type of exchange would probably get someone fired in the States.