Persuasion IQ

Share

The 10 Skills You Need to Get Exactly What You Want

Author:
Kurt W. Mortensen

ISBN:
9780814409930

Format:
Hardback

Price:
$21.95

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders.
Simply contact our Special Sales Department. Call 800-250-5308 or
212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org

Overview

Are you a persuasion expert? Or do you need to boost your Persuasion I.Q.? This book gives you the skills you need to become a master persuader... and achieve anything your heart desires.
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all.

Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment—the most comprehensive persuasion resource available today—he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:

• read people quickly

• create instant trust

• get others to take immediate action

• close more sales

• win over clients

• accelerate business success

• earn what they're really worth

• influence others to accept their points of view

• win negotiations

• enhance relationships

• and—most important—hear the magical word "yes? more often!

Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

About the Author

Kurt W. Mortensen (Provo, UT) is one of America's leading authorities on persuasion, motivation, and influence. He is the coauthor of the bestselling book Maximum Influence (978-0-8144-7258-3).

Press Release

Effective advertising, marketing, and sales professionals convince consumers to buy. Winning defense attorneys sway juries to acquit, and winning politicians urge constituents to vote for them. Trusted doctors counsel patients, and trusted clergy enlighten congregations. Respected teachers, trainers, and mentors advise and motivate students. Good parents guide their children. These and countless more examples show how successful people use persuasion every day.

"Regardless of our actual job title, we all persuade for a living," notes Kurt W. Mortensen, who makes his living as an authority on the psychology, art, and distinctive intelligence of persuasion. In PERSUASION IQ: The 10 Skills You Need to Get Exactly What You Want (AMACOM 2008), Mortensen shares what he has learned about the talents, traits, habits, and mindset of top persuaders—people who stand out as exceptionally successful and prosperous—over nearly 20 years of wide-ranging research. First, he of an intensive self-assessment to help everyone identify their own persuasive strengths and weaknesses. Then, he provides a transformational roadmap for anyone to become a master persuader. "If you can effectively present your ideas and persuade others, you will be highly influential and highly respected,? says Mortensen.

What Mortensen calls "Persuasion IQ? or "PQ? is similar to "street smarts,? but focused on achievement goals. PQ relies on a combination of IQ (raised continuously through reading books, taking seminars, and learning from experts) and EQ (the ability to perceive, assess, and manage the emotions of self, others, and groups), with the addition of specific dynamic qualities.

As Mortensen explains, the way to attain a high PQ is to become a naturally persuasive person—someone who inspires long-term trust and respect from clients, prospects or other persuadees. PERSUASION IQ tackles 10 common obstacles that limit persuasion success—fear of rejection, over-persuading, and limited persuasion tools among them. From there, chapters focus on developing 10 essential PQ skills for success. Readers will learn how to:

* Take an honest look at their past mistakes and their current situation, and then move on to visualize success.

* Make a strong, positive first impression in 30 seconds or less, and determine whether they really are connecting with others.

* Stay consistently self-motivated and motivate others by understanding internal drives and external pressures, as well as their passion and purpose.

* Bounce back from setbacks, design a self-development program, and upgrade their future potential.

Throughout, Mortensen interweaves compelling findings from scientific research and his original surveys with everyday examples, classic fables, and inspiring quotes from proven persuaders, ranging from Abraham Lincoln to Brian Tracy. Defying clichés and delivering realistic strategies for change, PERSUASION IQ is a refreshing self-development guide with a persuasive argument for taking persuasion seriously.

ABOUT THE AUTHOR:

Kurt W. Mortensen is the founder of the Persuasion Institute, a research firm, and is a leading consultant, trainer, and speaker on persuasion-related topics. A prolific author, his previous books include Maximum Influence (AMACOM). He lives in Provo, Utah.

About the Author

About Kurt W. Mortensen

Kurt Mortensen is one of America's leading authorities on persuasion, motivation, and influence. He has devoted nearly 20 years to understanding and teaching the traits, habits, and mindset of exceptional achievers. A highly sought after consultant, trainer, seminar leader, and speaker, he excels at combining scientific research with real-world studies and timeless stories to inform, entertain, and inspire audiences. He has given presentations with Brian Tracy, Mark Victor Hansen, Tom Hopkins, and Les Brown. He is also the author of several books, including Maximum Influence (AMACOM 2004), which has been translated into 10 languages.

Mortensen earned a bachelor's degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburgh in 1993. Then, realizing he hadn't learned the critical skill of per?suasion in college, he set out to educate himself. He attended scores of negotiation and sales seminars, read thousands of studies on human behavior and social psychology, and listened to every audiotape or CD on persuasion-related topics he could find. He sat through innumerable sales presentations, consumer intercepts, and surveys. He sought out top professional persuaders to learn what makes them tick, and monitored their im?pact on audiences as well. He also scrutinized telemarketing scripts, witnessed closes, and endured offensive old-school tactics. After a decade amassing research and assessing results, Mortensen founded the Persuasion Institute to share his findings. Since its incep?tion, the Persuasion Institute has administered over 200,000 Persuasion IQ assessments and changed countless lives through the Persuasion IQ Mastery Course. In his latest book, PERSUASION IQ: The 10 Skills You Need to Get Exactly What You Want (AMACOM 2008), Mortensen puts the secrets of persuasion within easy reach of anyone with the desire and drive to fulfill his or her greatest potential.

"Understanding that yesterday's persuasion training no longer applies in today's fast-paced, educated environment is the first step to mastering persuasion,? Mortensen writes. "True persuasion is about creating customers and friends for life. It's not about getting short-term compliance. That type of persuasiveness will generate long-term resentment, rebellion, and frustration.?

Kurt Mortensen is also the author of Magnetic Persuasion and the audio programs Power Negotiation and Millionaire IQ. He lives in Provo, Utah. Take your Persuasion IQ test at www.persuasioniq.com, and visit his other websites: www.persuasioninstitute.com, and www.kurtmortensen.com.

Persuasion IQ Skills

10 Essential Persuasion IQ (PQ) Skills for Exceptional Success

? PQ Skill #1: Mental Programming. No feat can be achieved unless it is first conceived. Beyond cultivating positive attitudes, great persuaders consciously train their minds to visualize success, learn from and then let go of mistakes, and change self-defeating feelings.

? PQ Skill #3: Instant Rapport and Social Synchronization. Aware of how much first impressions count, great persuaders can connect with anyone in 30 seconds or less. They aim to be friendly, helpful, and respectful, as well as genuinely enthusiastic.

? PQ Skill #5: Command Attention with Power and Authority.Great persuaders leverage different types of power and authority, and know which to use in different situations, to put others at ease.

? PQ Skill #6: The Ability to Influence Others. Great persuaders possess most, if not all, of the seven characteristics pivotal to influencing other people: charisma, passion, empathy, vision, optimism, attitude, and self-esteem.

? PQ Skill #7: Consistently Motivating Yourself and Others.Great persuaders rely on inspiration, rooted in emotions and vision, to re-charge their self-motivation and renew their commitment to success. They motivate other people to move out of complacency by tapping into a combination of internal drives and external pressures.

? PQ Skill #8: Advanced Presentation and Communication Skills. Great persuaders are great communicators. They work to excel at public speaking, storytelling, and humor, with the goal of keeping their audiences mentally engaged and entertained, as well as informed.

? PQ Skill #9: Preplanned Anticipation. Great persuaders never just "wing it.? They take the time to research, rehearse, set objectives, and prepare ahead of time, every time.

? PQ Skill #10: Self-Mastery and Personal Development. Great persuaders recognize the value of investing in continuous learning and growth. They read books and attend seminars. They seek out advice from experts and guidance from mentors.

Adapted from PERSUASION IQ: The 10 Skills You Need to Get Exactly What You Want by Kurt W. Mortensen (AMACOM 2008).

Confirmation

Order Book

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org