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LinkedIn is launching a new Ads API that will make it easier for social media marketers to manage their LinkedIn campaigns. That could mean future growth in the company's ad revenue.

Previously, many advertisers have been managing their ads on LinkedIn's self-serve interface. With the new API, developers can build customized tools for marketers on third party services. This means that advertisers could do things like automatically create scores of ad campaigns and test different ads on LinkedIn, or quickly change spending across LinkedIn and other social media outlets in real-time, LinkedIn says.

While the business social network generates the majority of its revenue from recruiting tools, advertising is still an opportunity considering LinkedIn's traffic numbers. LinkedIn generated $64 million or 25% of its total revenue from advertising in its most recent quarter. With the new Ads API, LinkedIn is looking to grow advertising and make it an easier box to check across the variety of online advertising options.