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Nash County farm rebrands egg label

Braswell Family Farms' new cartons are branded with the Nash County farm's Natural Choice label and are available in several varieties.

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Posted
Tuesday, November 19, 2019 4:41 pm

By Lindell J. Kay

lkay@wilsontimes.com | 252-265-8117

NASHVILLE — One of Nash County’s major farms is changing its label on eggs.

Braswell Family Farms, a producer of premium and specialty eggs and feed, is streamlining its in-house label to Natural Choice, said Braswell President Trey Braswell.

“It was time for our retail packaging to stand out and provide consumers with a better idea of who we are and why we do what we do,” Braswell said. “Everything on the package is intentional and has a purpose in telling our story.”

The new label will include Braswell Family Farms’ All Natural Organic and Free-Roaming Cage-Free eggs in addition to new options including Free-Range and Pasture-Raised eggs.

Natural Choice eggs are now available in independent grocery stores throughout North Carolina and along the East Coast.

“Consumers want to and deserve to know where their food comes from and that they can trust the source. We want to provide that security to them for their family,” Braswell said.

As a part of the new look, an image of the original Boddie Mill is sketched on each egg carton to honor the farm’s origin as Boddie Milling in 1943. The farm still mills its own feed for Natural Choice hens that is 100% vegetarian without added hormones and antibiotics. Braswell said the hens are humanely treated and get plenty of exercise.

“We are a small family farm with a mission to glorify God in all that we do,” Braswell said. “Our teammates and creative partners worked hard and did a great job pulling this together. I hope that the consumers are as excited as we are to see the new branding hit the shelf and learn more about who we are.”

Braswell said he encourages shoppers to ask their local retailers about Natural Choice if they don’t see the eggs on stores shelves.

Braswell Family Farms is a fourth-generation family-owned company. Natural Choice is part of the specialty egg market, which has grown 20% since 1990.