We've heard rumor after rumor, but now it's official: Apple will be holding a press event on September 9, kicking off at 10 a.m. Pacific/1 p.m. Eastern. Invitations dispatched to press on Thursday morning were even more cryptic than usual, with a white-on-white Apple logo, the date, and a message reading "Wish we could say more."

The event takes places at the Flint Center for the Performing Arts in Cupertino, an unusual venue for the company, which either tends to use its own campus's Town Hall or the Yerba Buena Center in San Francisco.

Dan has been writing about all things Apple since 2006, when he first started contributing to the MacUser blog. Since then he's covered most of the company's major product releases and reviewed every major revision of iOS. In his "copious" free time, he's usually grinding away on a novel or two.