Advantage Buys Food Brokerage in N.C.

Advantage provides brokerage services for the consumer packaged goods industry. It’s among the largest private companies based in Orange County, with more than $1 billion in sales and a client roster that includes Johnson & Johnson, J.M Smucker Co. and Unilever plc, among others.

The buy gives Advantage a foothold in the perishables sector in the Southeast region. The deal follows the acquisition of North Billerica, Mass.-based Pryority Food Marketing Inc. in June, which helped Advantage expand into the Northeast and mid-Atlantic market.

The newly acquired unit will be renamed Advantage Program and will remain in Charlotte.