Together with manager Guy Oseary and New Evolution Ventures (NEV), the Material Girl will be on hand to open the chain's first location, a 30,000-square-foot gym in Mexico City debuting Nov. 29, the release reports.

Hard Candy Fitness also promises to provide members with luxe locker rooms, a juice bar and cafe, a bike studio, mind and body studio, and classes such as Zumba, Cardio Kickboxing, and Vogue-ing (we hope).