What is the difference between a logo, corporate identity and a brand.
Our team at Marked Perception come across this question a lot, so we wanted to share our knowledge and cover the differences between the three with you.
Logo Design.
Is a recognisable shape, icon or symbol which simply identifies your business quickly in its simplest form.
Corporate Identity.
Is the mixture of all visual elements that form the overall identity and consistency of your brand.
Brand Design.
Is the perceived

Leeds branding agency looks at the benefits of branding.
The most important thing is that Branding encourages confidence and trust in your product and/or service. Your brand is so much more than your logo – it's about the values of, and the vision for your business; it is the personality of your business and the promise that it makes to your customers. If you do experience a one-off issue with a product or service, you can rest assure

'Lovin Beats Hatin'
The world's biggest fast food chain McDonald's unveiled their new slogan for 2015 yesterday in an attempt to stop its sales from sinking. With worldwide sales dropping by a staggering 30%. 'Lovin Beats Hatin' will be launched in a campaign aimed to spread happiness in the face of Internet hate.
According to the Wall Street Journal in America, the roll-out of 'Lovin Beats Hatin' will include a spot during the Super Bowl

10 Tips when designing a logo
So you are wanting to design a logo for your business, product or service?
If you think designing a logo design is an easy process, then think again.
To begin with, a logo is not colours, fonts and fancy lines put together. A logo is a brand’s identity, to the extent that a logo is more identifiable than the brand’s name! For an element of your business that is so important, the