Calling all dealers, jobbers, installers and other specialty equipment industry enthusiasts attending the 2012 SEMA Show. Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other Truck, SUV and Off-Road equipment is showcased, the new Off-Road Success Center presented by OMIX/Rugged Ridge provides business owners and decision makers who want to be in the dynamic Jeep® and off-road lifestyle market an area to exchange ideas, learn new concepts for success and network with other like-minded people.

British 1944 Willys Special Air Services

Hosted by several third party experts within the industry, as well as leaders from OMIX, the Off-Road Success Center will offer twice daily educational seminars where experts will discuss their first-hand experiences and formulas for success. Additionally, the Off-Road Success Center will include one-on-one consultations, demonstrations and free print materials (seminar dates and times to follow) on these business impacting topics. A range of vehicles illustrating the rich history of the industry will also be on display, including vintage models provided by Jeep® Jamboree USA and OMIX.

Each seminar will be facilitated by OMIX personnel and led by industry specialists, who will share best practices, tips and tricks for maximizing sales, operational and marketing strategies within the off-road industry. Examples and case studies will also be presented. Planned seminars will include:

Recession-Proof Your Truck Business – Lifestyle Sells!

CA$H, the Fuel of Your Business – How to effectively create cash from your operations.

Data is the Engine – How to obtain, understand and simplify the loading of effective product data.

Dealerships Dealt a Winning Hand – How Jeep® and truck dealerships win profit in the aftermarket.