Undoubtedly the winner of the day, this was a rare April Fools prank that did more than amuse - it actually offered a generous free delivery to its many fans. And the story behind their closure offered many a LOL, particularly their closing line: "By this time tomorrow, we’ll be gone, masterofmalt.com will simply redirect to one of the online bingo sites they advertise on daytime TV."

I have so much love for this prank. Not only does it utilise the fun fact that The Wine Society started out by storing its wines at the Albert Hall back in 1874, but they go to great lengths to match various wines to different parts of the performance, including Israel's Clos du Gat to accompany Jerusalem, and the Languedoc's "La Clape" to enjoy "during long rounds of applause". Bravo, Wine Society, you've done it again.

Were you fooled by anything this year? Which boozy pranks did we miss? Let us know in the comments!