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How confident are you in your current advertising strategy? Do you really know if the money you are investing in advertising is reaching the right audience and generating your business a return? Digital advertising is growing businesses by providing a clear and accurate picture of who it is reaching, how they are engaging, and the exact investment you are making for each lead. Through tools like Facebook, AdWords, LinkedIn, Display and YouTube companies are optimizing their advertising strategies. Find out more about how this could be a solution to your company’s promotional needs!

Today, there are more opportunities to create leads then ever before. The tricky part is converting those leads to loyal customers. Building trust, staying relevant, and developing real relationships with your customers takes strategy, endurance, and a lot of patience. Check out these six digital marketing approaches that can support your efforts in engaging with your audience to move them from lead to loyalty.

How do you view the purpose of your website? Do you see it as more than a pretty representation of your business online or an educational tool? And what about your traffic? Do you see each visitor as a potential lead or just as another number to contribute to your analytics? Many companies don’t take enough time to consider how their website is increasing their bottom line. If this is you, it might be time to take a step back and re-evaluate your website strategy.

As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the latest trends and the next you are throwing your hands up wondering why you can’t keep ahead of the changing market. Don’t miss out anymore! Checkout these latest and greatest marketing trends that will keep you in front of your customers with engaging strategies.

If you’re looking to increase application volume, you’ve come to the right place! In this article, we’re sharing how take your application volume to the next level.

Facebook is no longer just a space for sharing pictures and staying in contact with your friends and family. It has become a place where people go for news, live stories, and to stay connected to what’s happening in the world. Recently, Facebook has been added among the top recruiting sites people are turning to when looking for a job.

Here are five ways that you can use Facebook to increase application volume and get the right employees for your company!

Writing your website content may seem like a daunting task, but it doesn’t have to be. This post includes tips on how to write quality, engaging content for your new website that will engage and convert traffic.

Your email is full, your to-do list is overwhelming, and your feet haven’t hit the floor. Once you get to work, you begin to tackle your to-dos by level of immediate importance. Usually, writing or posting social content gets pushed to the back burner. Next thing you know, you haven’t posted in a month. In a panic, you sit down to write a post.

The word “audit” has such a negative connotation doesn’t it? The first thing most people think of when they hear the word “audit” is the IRS. Negative word association for sure! But did you know that the definition of the word audit is “an official inspection of…” or “a systematic review or assessment of something.”

Email marketing trends are ever changing in the fast-paced world of marketing. It might be overwhelming to keep up with these trends, but email marketing done right can be incredibly effective. However, we know it can be difficult to stay abreast of the latest email marketing trends, so here are a few tips to get started:

With the growing technology, creating a video has become easier than ever before. We see 8 year olds creating YouTube videos about their daily lives spanning from what they ate for breakfast to who their latest best friend is. Creating a video can seem as easy as just pushing the record button. But for a professional company who is trying to communicate with their customers, there are some important considerations you will want to make before you hit the record button.

General Marketing Strategy

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

Company growth goals

Company S.W.O.T.

Brand expectations & voice

Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

Marketing Collateral

Website audit

SEO audit

Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Buyer's Journey Research

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.