Shepard’s Birth Announcement: Ty Mattson

I love the way Ty Mattson approached this personal project of designing a birth announcement for his son Shepard. He talks about putting himself back into a boyhood state of mind and all the things that he was enamored by as a kid. It’s awesome to see how few changes there are from the sketch of a great idea to the finished printed piece. Really what it comes down to is craft and execution.