Small business owners with less overhead expenses are more likely to survive these downturns, gaining customers large companies have been forced to leave behind. In lean times, entrepreneurs also tend to support one another, supplying services and/or joining forces to collaborate on projects.

The main function of a trademark is to enable consumers to identify a product [whether goods or services] of a particular company so as to distinguish it from other identical or similar products provided by competitors. Consumers who are satisfied with a given product are likely to buy or use the product again in the future.

The economic downturn has caused many businesses to decrease their spending. If you are starting a new home-based business, you can keep costs under control from the very beginning. The key is to plan ahead, and shop around.

More than an idea, a business plan is a literal blueprint for business success. Simply defined, a business plan is a special document which entrepreneurs use to map out key details of their businesses, and to plot their short- and long-term plans for future success.