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Seth Godin: Quieting the Lizard Brain

Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ship on time and on budget.

About Seth Godin

Seth Godin is a bestselling author, entrepreneur, and agent of change. His recent books, which have graced the New York Times, Business Week, and Wall Street Journal bestseller lists, include Tribes, Purple Cow, The Dip, and All Marketers Are Liars. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

The Best Creative Career Insights, Delivered Weekly.

Wow, A great, succinct, and convincing synthesis of a lot of great thinking. I hope I can keep the idea of “thrashing early” in mind. That will change everything!

Aaron Fooshee

Godin sure has a way of making things seem simple and visualizing an idea.

Adam

Great !

Paramendra Bhagat

Seth Godin, one of my very favorite bloggers. The guy is a thinker. He challenges.

Waqas Ali

He is awesome, as always. Inspiring me to follow myself.

Success Is

A buddy of mine turned me onto Seth Godin… A marketing genius.

Mike Ndegwa

I follow Seth’s blog. sometimes he writes long posts, other times just two sentences for a post. His thoughts are pure gold. nothing in between. Awesome!

esayas

How to shut up and work like an animal OR change the world

Alex Santiago

What if you get stuck in the first two breaths for so long that shipping never happens?

@SoSaic

Excel & Access Solutions

nice presentation, he is marketing genius

Songwriterpiano

i like that when i want to click on the I like it symbol, your site lets me. I don’t want to jump through hoops, tell you that my 1st dog was “Max” or tell you where I went to school. I want to click that little “up” thumb. thanks.

The learn Arabic guy

Haha, brilliantly said! I think changing the world always requires you to work like an animal at some point

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This man is really genius! He lells about really interesting things! I like this video very much! Thank you!

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Seth Godin is amazing.

Berniejmitchell

The Syringe example here is a perfect way to display how easy we give up when we are almost there with a project.

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Nancy

My lizard brain is afraid we will spend all our time in contemplating the possibilities in the beginning and have nothing tangible to ship.

Seth has a highly engaging presentation style. Always full of passion and insight. Reptilian Brian is great but for me, Meatball Sunday was enlightening. Great work Behance, you have created a “Creative Ted” =))) And for that We salute you.

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I do really would like to to thank you for your great thought just about this topic. I guess that you require the help of a professional article submit service or the different article submission to do your article impelling.

Strike out on an adventure that marries the freedom and exploration of travel with your artistic passion. It’s the chance to move outside of your normal working conditions, where you have all of your tools, and force yourself to make something outside of your comfort zone.