21/05/2015

The fast, reliable and nearly-custom
fitting process by currex is a favorite at Runners Points (Foot Locker)
in Germany and looks to be a success in the U.S.

Boston, MA (May 20, 2015)—currex,
creators of award-winning sport-specific insoles, introduces
MOTIONQUEST, an in-store shoe & insole fitting system that
integrates the latest technology to allow retailers to quickly identify
the ideal shoe and insole fit for multiple customers at one time.
currex, globally known for its leading lab that focuses on footwear
research and technologies, currently provides and has provided shoe
finding solutions to leading footwear companies such as Mizuno, Nike,
New Balance, Asics, Ecco and Lowa among others.

The innovative new modular system utilizes an up to standard high-end
dynamic pressure mapping system and computer system to measure not only
static and dynamic foot and stride information, but also, includes the
knee rotation, considered by biomechanical experts to be an integral
factor for identifying the correct running shoe type for an individual.
The system allows for any brand and shoe models sold in the retail space
to be displayed and offers retail staff guidance for helping customers
select the best shoe and insoles to meet their needs.

In a typical retail setting with two footplates, four athletes can be
served at one time with results in less than two minutes. The
touchscreen module and rapid transfer of information facilitates an
environment of absolute efficiency, which when paired with the accurate
currex feedback, creates the ideal environment for both retailer and
customer.

“As the number one running retailer in Europe, we chose currex
MOTIONQUEST as our key partner for providing customized footwear
solutions to our customers,” said Rudi Doehnert, Manager of Business
Development for Runners Point/Foot Locker Europe. “It is quick,
convenient and combines scientific expertise with simple implementation
on the sales floor. Our customers have always been very pleased with
their insole product, currexSole, and this new technology, has proven
very successful with both the staff and customers.”

currex North America CEO Lutz Klein is especially excited to bring this new technology to the U.S. and Canada. He comments, “The
currex MOTIONQUEST fitting system is unlike any on the market. By
combining all of the measurable variables recommended by biomechanical
experts to find the ideal running shoe and insole for an athlete, we are
able to provide a nearly custom shoe fitting to customers in a matter
of minutes.” Current solutions are either brand or product related, but
the new currex MOTIONQUEST allows for any shoe to be integrated.

currex MOTIONQUEST is now available to retailers in the U.S., Canada
and Europe. For inquiries about the system and how to include it in
your retail space please contact currex directly: info@currexsole.com

About currex:

currex creates solutions to analyze and optimize human motion.
currex, with it’s insole brand currexSole, is a world leading
biomechanics lab that already provides shoe finding solutions to
companies like Mizuno, Nike, New Balance, Asics, Ecco and Lowa among
others. currexSole insoles are the perfect symbiosis of science and
passion. currexSoles are developed by a team of renowned sports
scientists, grounded on the latest research and based on 360° pro
expertise in movement analysis using real-life, real-time data and
present high-end solutions for demanding athletes.

About Runners Point:

Runners Point, headquartered in Recklinghausen, Germany, is the
leading multi-channel retailer in Europe for sports and casual shoes,
functional textiles and accessories with 230 branches of the shop
concepts Runners Point, Run2 by Runners Point and the fashion brand
Sidestep. Founded in 1984 as a sales division of Karstadt AG, Runners
Point became independent after a management buy-out with the support of
Hannover Finanz Group in 2005. In 2013, the publicly traded US company
Foot Locker, Inc. acquired 100% of the shares of Runners Point.
https://twitter.com/runnerspoint84

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