One of
Red's ideas was the "female announcer." Accepting the role
would be Lee Phillip (who later as Lee Phillip Bell created daytime soaps
like The Young And The Restless with husband Bill). Red put
Lee on The Luckey North Show. He saw the pixyish Phillip had
a certain appeal to the television audience. Phillip soon graduated
to a fifteen-minute talk show. The two parted ways in 1953 when
Phillip remained at channel 4's successor WBBM-TV and
Quinlan moved on to ABC and channel 7. It was decisions like
these that made WBKB a success story and Red Quinlan the man
to watch.

By the late forties Chicago television choices had tripled with Col.
Robert McCormick's Tribune Co. owned WGN-TV channel
9 and soon to be a dedicated affiliate of The
DuMont Television Network, Ed Noble's ABC-TV and WENR-TV
channel 7, and as 1949 rolled in WNBQ, owned and
operated by David Sarnoff's Radio Corporation of America and the NBC
Network, on channel 5. Television had shifted into high gear and by
the start of the 1950s, Chicago was the place to be. WBKB,
backed with Paramount money and network programming from CBS was turning a
profit. Newcomers WGN-TV and WNBQ would
be quickly on their way to making names for themselves. Only WENR-TV
struggled, owned by the small and financially strapped American
Broadcasting Company that at the time could boast no more than fourteen
affiliates across the country. A 1953 merger of United
Paramount Theaters and ABC would mark a turning point for the network and
a major leap in Redís career.

FCC regulations that were extant at the time required the new American
Broadcasting-Paramount Theaters Inc. to divest itself of one of its
Chicago stations. The natural choice would seem to be WENR-TV.
However, in one of his final stipulations of the merger, ABC-TV's
founder and owner Edward Noble announced it would be the more profitable WBKB
that would be sold to William Paley's CBS so all of ABC-TV's owned
stations would remain on channel 7, much to the chagrin of Leonard
Goldenson and his team at Paramount. After the dust settled, the
calls WBKB replaced WENR-TV on channel
7. John Mitchell, who had replaced Bill Eddy a few years
before the merger, promoted Red to general manager of the new
station. Only management would make the move to channel 7.
Talent and crew remained at the new CBS owned WBBM-TV on
channel 4, soon to move to channel 2. Red knew that experimentation in
programming was the proven way to commercial success. With this in
mind, he supported the "point of view" concept of documentary
storytelling.

The first effort was a piece by future film
director Bill Friedkin and friend of Quinlan's. Friedkin was
convinced that convicted murderer and death row inmate Paul Crump was
innocent. However Friedkin's storytelling was not inline with the
antiseptic style of the day. Quinlan supported this revolutionary
idea as long as it was clear that it was the producer's opinion and not
the network. But as well done and convincing as the story was, it
would not be until years later on WFLD channel 32 that the
program would first air on Chicago television. It did however
convince then Illinois governor Otto Kerner to commute Crump's death
sentence to life, a move he threatened to reverse if the show was
broadcast by WBKB. For moral reasons, Red shelved the
project. Friedkin, of course, went on to Hollywood and fame
directing films like The French Connection. Ten years
later, Crump himself would be pardoned and released. Quinlan
also brought to the air You Can Go Home Again, which he managed to
persuade former Chicagoan Steve Allen to return to his old stomping
grounds as well as other celebrities that once called the windy city their
home. It is unfortunate that this show has remained
unavailable.