You, Inc.: Building Your Personal Brand

Building the right personalbrand is one of the most critical success factors in today’s workplace. Organizations develop a brand and image, but not many individuals think about their brand on sites like Facebook, LinkedIn, and other social media outlets. Every person with career aspirations should be actively shaping their brand. As we interact with people, we want to influence them to support our efforts—approving projects, budgets, and funding; supporting our next career move; or recommending us for that promotion or raise we want. As a professional, it is critical to understand how you are being perceived by your “target audience.” Jennifer Bonine shares ideas on building your brand, mastering politics, reading your colleagues’ and bosses’ perspectives—techniques that get the results you want. Jennifer presents a toolkit for creating your personal brand, changing perceptions in the organization to ensure successful interactions with others, and improving your ability to achieve your career goals.

Jennifer Bonine is a VP of global delivery and solutions for tap|QA, Inc., a global company that specializes in strategic solutions for businesses. Jennifer began her career in consulting, implementing large ERP solutions. She has held executive level positions leading development, quality assurance and testing, organizational development, and process improvement teams for Fortune 500 companies in several domains. In a recent engagement for one of the world’s largest technology companies, Jennifer served as a strategy executive and in corporate marketing for the C-Suite.