This page explains the different ‘Masterclass’ workshops (for pupil and student recruitment online, admissions, general communications, alumni relations and fundraising) and how to book a place for one or more delegates.

All are welcome to attend from Institutions (Schools, Colleges, Language Schools, Universities, Associations etc) from the UK and Ireland, Europe, Middle East, Asia and worldwide (alternatively read about our Middle East training programme if of interest). Click on the link to read recent comments from those attending a 1-day seminar.

> QUICK-LINKS TO INFORMATION ON THIS WEBPAGE

Please simply scroll down this page or click on the sub-headings below to be taken to a particular section:

Ready to book your place(s) on the ‘Masterclass’ training workshop? Please click here to go straight to the “Book Here” section below. [AVAILABILITY – we currently have availability on all Training Seminar dates.]

> INTRODUCING CLICK-RECRUIT-ENROL TRAINING

> SPECIALIST TRAINING FOR THE EDUCATION & TRAINING SECTOR

After 10 years of providing generalist training seminars to the Education & Training sector we are now introducing different seminars, workshops and conferences (alongside our in-house training and consultancy services) focused on specific themes, topics, platforms and networks for Marketing (Pupil/Student recruitment), Admissions, PR, Communications, Alumni Relations and Fundraising (with relevant case studies and examples and lots of opportunity for networking and shared experience).

Each of these specialist 3 hour workshops, delivered by expert practitioners with relevant examples, will give you and your colleagues all the practical insights, tips and techniques you need to succeed.

Please choose the ‘Masterclass’ workshop(s) most relevant to you – places are limited (but are currently available). Book soon to secure your place(s) and to benefit from the ‘Early Bird’ booking discount.

> ‘ONLINE ADVERTISING’– 3 HOUR WORKSHOP

you recognise that off-line advertising can be ineffective and poorly targeted and want to investigate using targeted advertising online (and have some budget to allocate to it);

you have one or more objectives (‘conversions’) to achieve, such as more prospective parents and/or students visiting your Admissions pages, more enquiries, more enrolments etc.

(If you are already an advanced user of Online Advertising please contact us before booking.)

The 3 hour Online Advertising workshop will run once each day in each location – from either 0930 to 1230 or from 1330 to 1630. (There will be a 1 hour lunch break for those attending both workshops (‘Online Advertising’ and ‘New Social Media’), lunch can be ordered as part of your booking or you are welcome to make your own arrangements.)

> ONLINE ADVERTISING WORKSHOP – BACKGROUND

Probably you have personally… you ‘Google’, book travel, bank, shop, email, check the weather, read and share news and consume entertainment online all the time? (As do your colleagues, friends and family.)

The same is true of everyone you need to interest in your School, College or University… when someone wants to find a School, College or University do they really go to a shop for a copy of a local newspaper or a national magazine or go to the library for a directory? No.

Today there are people looking for the education you provide, they just don’t know to search for your institution by name… online advertising will precisely target them… and you only pay when people actually click through to your web presence and engage with your institution.

There are also people visiting your web and social media presence but not making immediate contact (ie. not ‘converting’), you can also use online advertising to ‘re-market’ and ‘re-target’ them to remind them to request a prospectus or book for your next Open Day or enquire about enrolment etc.

> ONLINE ADVERTISING WORKSHOP – WHAT YOU WILL LEARN

This intensive 3 hour workshop will help you understand why online advertising has numerous advantages over traditional advertising and considerable potential, and show you how to do it.

We will introduce three important advertising platforms and explain how each can be used strategically, and cost-effectively, to support your pupil/student recruitment and admissions effort and also other areas too (such as alumni relations, event promotion, facilities rental etc):

Google AdWords

Facebook Advertising

LinkedIn Advertising

In the time available we will give a basic explanation of how each platform operates, including how to set-up an account and to launch trial campaigns.

The workshop will introduce key themes such as:

Targeting – deciding who you should target, where and how using key words and phrases and location targeting.

Re-targeting and Re-marketing – bringing visitors back to your website who failed to register or enquire on their first visit.

Creating Text and Display Adverts – creating and testing a variety of adverts to increase impact and engagement and maximise the return on investment.

Tracking Conversions and Attribution – determining how well the advertising is working and attributing success (between online advertising and other marketing activity online and offline).

Analytics – the opportunities to analyse and report on the return on investment (much more accurately than off-line).

> ONLINE ADVERTISING WORKSHOP – BOOKING YOUR PLACE(S)

Places are currently available on the following workshops:

New dates to be announced…

Scroll down this page or skip to the booking section by clicking here.

> ‘YOUTUBE & VINE (MULTIMEDIA)’– 3 HOUR WORKSHOP

whether you are relatively new to YouTube or have had a YouTube channel for some time;

if you are directly or indirectly responsible for communications, marketing and/or admissions;

if you already have some multimedia and YouTube experience or you simply wish to gain insight and understanding for strategic planning and implementation in the future.

(If you are already an advanced user of YouTube please contact us before booking.)

The 3 hour YouTube workshop will run once each day in each location – from either 0930 to 1230 or from 1330 to 1630. (There will be a 1 hour lunch break for those attending both workshops (YouTube and Hootsuite), lunch can be ordered as part of your booking or you are welcome to make your own arrangements.)

> YOUTUBE & VINE WORKSHOP – BACKGROUND

No educational institution should ignore the power and impact of video as a learning and communications medium. Video is engaging and a primary (often preferred) source of information for all generations, especially youth.

The availability of video through ever faster connections to the Internet and the proliferation of connected devices (TV, desktop, laptop and mobile etc) mean that video is not only consumed but created (‘user generated’) by millions of people around the world every day.

Cisco has predicted that by 2016 video will account for over 90% of Internet traffic.

Websites and online multimedia hosting services such as YouTube, Vimeo and Flickr have revolutionised the way video is made and distributed.

Video should be central to your marketing and admissions strategy (and wider communications activity). Schools, Colleges and Universities large and small are experiencing huge success with YouTube particularly, demonstrating the positive impact video can have on their pupil/student recruitment.

YouTube is owned by Google and is the second most popular search engine after Google (with over one trillon viewings). More than one billion people visit YouTube every month and over 100 hours of video are uploaded each minute.

No question, prospective pupils/students, their parents and key influencers are searching for your institution and competitors on YouTube today. What are they finding? When they visit your website how are they engaged by the content?

> YOUTUBE & VINE WORKSHOP – WHAT YOU WILL LEARN

This specialist 3 hour workshop will help you become an authority on why YouTube is so important for marketing, admissions and communications at your institution and teach you how to use the platform for maximum benefit.

The workshop will include information about the enhancements to YouTube recently announced by YouTube CEO Susan Wojcicki at Vidcon, such as an enlarged sound library, a higher frame-rate feature, interactive cards, virtual tip-jar “Fan Funding”, “Creator Credits” and the analytics and channel management mobile app “YouTube Creator Studio”.

You will learn:

about the impact of YouTube;

how brands and individuals are using it successfully to engage millions of people weekly;

how other educational institutions are using YouTube to attract and excite prospective pupils/students and parents and tips and techniques for researching and monitoring competitors;

about all the free functionality offered by YouTube and how to implement it effectively;

YouTube vs Vimeo and other hosting services;

YouTube, Google+ and Search Engine Optimisation (SEO);

best practice for setting up and naming your YouTube channel (useful revision for those who already have a channel set-up but may not be aware of all the options available);

the key requirements for video creation and upload;

tips for content development (creating content for different target audiences, goals and objectives, choosing a style, creating an identity and branding, timing, music, captions, links etc);

> ‘HOOTSUITE’– 3 HOUR WORKSHOP

whether you are directly responsible for setting up and/or managing your Social Media presence or assisting with developing and managing your Social Media activity;

if you wish to gain insight and understanding for strategic planning and implementation now and/or in the future.

(If you are already an advanced user of Hootsuite please contact us before booking.)

The 3 hour Hootsuite workshop will run once each day in each location – from either 0930 to 1230 or from 1330 to 1630. (There will be a 1 hour lunch break for those attending both workshops (Hootsuite and YouTube), lunch can be ordered as part of your booking or you are welcome to make your own arrangements.)

> HOOTSUITE WORKSHOP – BACKGROUND

Most Schools, Colleges and Universities have now overcome initial reticence to start using Social Media to better communicate with key target audiences.

Some are leading the way… fully embracing the opportunities for learning, pupil/student recruitment and marketing, admissions and alumni relations offered by different Social Media networks, channels and platforms.

The potential for connecting, engaging, enthusing, informing and exciting through social media is huge. But so is the workload it brings.

Having set-up your institution’s Social Media presence you must manage it well day-by-day, week-by-week to really succeed online.

Overseeing and managing a multi-platform Social Media presence, especially across an institution with different staff, volunteers and others (all running accounts with various goals and different target audiences) requires time, effort and know-how.

Hootsuite is a proven, powerful and inexpensive web-based Social Media community management tool, created to help you and your colleagues to save time while maximising the benefits of Social Media platforms and enhancing your social interactions.

With Hootsuite you can manage, organise, track and reply to your various Twitter, Facebook, Google+, YouTube, Instagram and LinkedIn profiles (and other social channels and platforms by using one of over 100 Apps) from one dashboard.

Whether you choose to use Hootsuite or not (it is available in both free and paid versions), there is considerable advantage in understanding how Social Media management tools work, the opportunities they offer and the different ways they are being used by institutions, organisations, companies and brands around the world.

> HOOTSUITE WORKSHOP – WHAT YOU WILL LEARN

By attending this specialist 3 hour workshop you will learn how Hootsuite can help you work more efficiently and effectively to use Social Media at your School, College or University to manage your Social Media presence.

You will learn:

about best practice for Social Media community managers and why they are using Social Media management tools;

how brands and individuals are using Hootsuite successfully to interact with millions of people weekly;

how other educational institutions are using Hootsuite to organise and maintain their online social presence, and tips and techniques for researching and monitoring competitors;

how Hootsuite has developed and how it differs from other Social Media management tools;

> SOCIAL MEDIA UPDATE– 3 HOUR WORKSHOP

you are familiar with and using Facebook, Twitter and LinkedIn but want to know the latest developments, tips and techniques;

you are interested in exploring the potential for newer and alternative social media platforms such as Instagram, Tumblr, Google Plus, Pinterest, Snapchat, Vine etc.

(If you are already an advanced user of Social Media please contact us before booking.)

The 3 hour Social Media Update workshop will run once each day in each location – from either 0930 to 1230 or from 1330 to 1630. (There will be a 1 hour lunch break for those attending both workshops (‘Social Media Update’ and ‘Online Advertising’), lunch can be ordered as part of your booking or you are welcome to make your own arrangements.)

> SOCIAL MEDIA UPDATE WORKSHOP – BACKGROUND

Most School, Colleges and Universities are now using social media and professional networks as part of their marketing (pupil/student recruitment), admissions, communications and Alumni Relations activity, with Facebook Pages, Twitter accounts and LinkedIn Groups & Pages.

Social media is important not only for informing and engaging the wider community of existing pupils/students, parents, staff, friends and alumni, but also for promoting the institution, media relations, reputation management, competitor analysis and ‘customer’ service.

Managing existing social media activity is a challenge (consider attending the ‘Hootsuite’ workshop) and requires time and knowhow. Given this it is understandable that recent developments and improved functionality within each platform may be missed or go unused… nevermind keeping up with new platforms and networks, techniques and best practice.

> SOCIAL MEDIA UPDATE WORKSHOP – WHAT YOU WILL LEARN

We have developed this 3 hour workshop with you in mind… to update you on new developments within the main platforms you are already using (such as Facebook, Twitter, LinkedIn) and also to enable you to review and reflect on new platforms and applications that may be helpful to your marketing, communications, admissions, alumni relations and fundraising and other activities at your institution.

With relevant examples and case studies we will demonstrate how you can exploit new functionality within the main platforms… considering the reasons for the changes, the possible impact on your existing activity and any implications for the future.

We will then explore newer social media platforms and applications to identify how they might be useful to you, for targeting particular audiences (who may not be so engaged by the main platforms) or for particular campaigns, projects or tasks.

We will discuss how other Schools, Colleges and Universities are using alternative platforms and networks and explore best practice, identifying tips and techniques.

We will briefly cover potential benefits, resource requirements, set-up, implementation, promotion and day-to-day management for each social media platform and application, including:

Instagram

Google Plus

Tumblr

Pinterest

Snapchat

Vine

We will finish with a overview of new platforms in development and being launched, and a look ahead at what the future holds.

> SOCIAL MEDIA UPDATE WORKSHOP – BOOKING YOUR PLACE(S)

Places are currently available on the following workshops:

New dates to be announced…

Scroll down this page or skip to the booking section by clicking here.

(Please note, attendance is restricted to those working in the Education sector, at named, established institutions, associations and/or organisations. Right of admission reserved. If you are a potential Sponsor or Exhibitor please contact us to discuss your involvement.)

If paying by BACS/International Wire Transfer please select the appropriate option on the Online Booking Form.

If you have any difficulty with the booking process please don’t hesitate to email us.

> PRICE

Book now – the price per person includes attendance at the workshop, training and guidance notes and refreshments. Lunch is also included for those booking to attend both workshops taking place on any one day.

(*Approximately €250 Euro or $280 US Dollars, if booking from abroad please note the fee charged to your Credit/Debit Card or to be sent by you by International Wire Transfer is £174 GB Sterling, the currency conversion amount will depend on the currency exchange rate on the day you book.)

> WHEN & WHERE

The 3 hour workshops will run from either 0930 to 1230 or from 1330 to 1630 as advertised. (There will be a 1 hour lunch break for those attending two workshops in one day, lunch is included for those booking to attend both workshops, or you are welcome to make your own arrangements.)

(All venues are easily accessible by road, rail and air; in the event a venue has to be changed an alternative venue will be substituted nearby. Joining instructions confirming the venue are sent to all registered delegates at least 1 week before any workshop.)

Choose to attend one, two, three or four workshops at the time/date and location that suits you best:

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About CLICK-RECRUIT-ENROL

CLICK-RECRUIT-ENROL provides training, professional development and networking opportunities in digital marketing and admissions for those responsible for pupil and student recruitment and enrolment in Education.