Dolphin Slap

55% of plastic bottled water drinkers buy it for the home, so Brita wanted a shareable video that would get them to consider a Brita jug as a more sustainable alternative.

The idea: A big flipper

With so much in the press about the impact of single-use plastics, we didn’t want to preach. Our audience were well aware of the issue, they just needed a wake up call and an easy solution… and who better to give it to them than the most affected.

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Brita also wanted to bring their taste benefit into the messaging. Rather than confusing things, we worked it in with a simple tagline:

This was all about shareability, so we made it easy for the video to be cut down with 3 distinct scenes for perfect 10” stings.

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We hadn’t seen this issue tackled with humour before, so it was important to get the balance right; comical enough to make offenders stop, think and share, but not too daft to risk undermining the issue.