If you had to go search “What is Google Tag Manager” when you saw the title of this post, stop worrying. And if your first thought was “I already know all that stuff”, you’ll want to think again.

Whatever your skill level, we have you covered on Google Tag Manager as we bring you DFWSEM Ambassador, and Dallas crowd favorite, Ruth Burr Reedy for our May Meeting event.

Ruth knows Google Tag Manager (GTM). As Director of Stategy at Upbuild, that’s hardly surprising. What is surprising though, is the startling array of game-changing tips and hacks that roll off her tongue when conversation turns to this often misunderstood tool.

Event tracking in Google Analytics used to be a painstaking process that often meant getting developers involved to implement. You remember those days, right? Or perhaps you’re still working that way because you’ve never gotten the chance to learn a better way, or the people in your company need some upskilling to move past that?

The good news is, with Google Tag Manager, digital marketers can now track a multitude of engagement points on a website, often without getting a developer involved at all!

Go home with a bag of tips and hacks you can implement right away

Come hear Ruth Burr Reedy speak at DFWSEM on May 10th, and learn how to use Google Tag Manager’s built-in functionality to track micro-conversions and engagement across a website; and you’ll hear how to use GTM’s custom HTML tagging to track advanced JavaScript events that weren’t possible to track in Google Analytics before.

Juiciest of all the treats we have in store for you, Ruth is set to share a bunch of examples. She’ll show you how you can collect and use this tracking data to make your sites as fast, user-friendly, and conversion-oriented as possible.

If you’re coming to this meeting as a Tag Manager novice, we get it. There are all kinds of reasons you might have gottten the idea in the past that this might be a topic too far… especially if you’ve never had the opportunity to learn from someone who knows it inside-out.

If on the other hand, you’re pretty familiar with GTM and thinking maybe there’ll be nothing here for you, we suggest you think again. Ruth had us sitting on the edge of our seats the very first time we chatted to her about this session. We know you’ll find a slew of new ways to up your productivity when you join us for this one.

Help your friends find the best digital learning opportunities

Want to be the person all your friends and colleagues come to for tips on where to find the best places to learn about digital in Dallas? Here’s your chance.

When you help us spread the word about the amazing digital marketing speakers scheduled to appear at DFWSEM for the rest of 2017, you’ll rack up some serious credibility points!

Grab the link to this post, email it to friends and colleagues, and let them know you’ll be hanging out with Ruth Burr Reedy at NOAH’S Event Center on May 10th. Tell them what they’ll be missing out on if they don’t make it out, and while you still have the link in your clipboard, go ahead and share it on Twitter, Facebook, and LinkedIn as well. Once all your friends hear about this fantastic opportunity to see Ruth speak at DFWSEM the word will soon spread about your great connections.

If you can do only one thing for your business in 2017

Make it a DFWSEM annual membership.

Non-members pay a ticket fee of $40 per meeting to attend DFWSEM monthly events. The ticket price helps cover the cost of free drinks, food etc. That’s a pretty good deal already, but you can easily slash your ticket cost right now.

When you become a DFWSEM member, you’ll get a free pass to every monthly meeting event for the next 10 months. With your own personalized member code you can register for free every month from there. Small Business or Corporate memberships get you multiple guest passes, so you can bring your team and ramp up the value even more for your company.

Take a look at the standard of speakers coming your way in 2017. This is the best opportunity you’ll get to give your staff some of the the highest quality training available, for a fraction of the normal cost.

Careful, it might be addictive!

Want to see how epic a DFWSEM meeting can be before you commit to membership? We’ve got you covered! Pay regular ticket price and spend the evening with Ruth Burr Reedy on May 10th. Like what you see? Become a member within 48 hours of the meeting and we’ll credit the money you paid for your ticket against the membership fee.

Register now to secure your ticket and join us at NOAH’S Event Center on May 10th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after Ruth’s presentation for networking, light supper, and another free drink!