It is nearly that time again – in June we are starting our Brain & Food Tour. This year we will be calling at Bozen, Brixen, Merano und Rovereto. We have prepared exciting themes around web marketing for you and invited exciting companies who will report on their experiences at a lunch together.

Our teams have had some reinforcements. Maybe some of you have already met Anna, Dominik and Cristina. Anna recently joined the Tourism Team, Dominik the Corporate Team and Cristina joined our Technology. We are pleased that they have become part of Zeppelin and we are certain that they will be an asset to us. Find out a little more about them.

This year we are taking part for the first time in the Hotel Technology Forum in Paris. The event is aimed at hotels, service providers and OTAs. More than 50 presenters will show the latest developments in the world of hotel-technology over the three days of the exhibition.

Digitalisation does not stop at MICE-sales. Customer requirements are rising visibly and expectations are high. The enquiries and booking process in MICE – sales must likewise adjust to the new demands: become simpler, faster and smarter.

We are advancing into the world of meetings, events, conferences und reward trips with our new module.

All of our guests have their own individual preferences, wishes and needs. We know many of these preferences. That’s because over the years we have collected huge amounts of information about our guests. Often this information remains unused. Why don’t we use these details in a targeted way in our communications with our guests? This is now possible thanks to Amplifier, the Sales and marketing CRM!

How do online sales in the DACH area look at the moment and how will it develop? Many organisations, associations, hotels, technology offerers, agencies and advisors are asking these questions. One man has the answers: Prof. Roland Schegg of the technical college of Wallis, West Switzerland.

The Berlin ITB is the world’s leading exhibition for worldwide tourism and the leading platform for the global tourist offer. We are there this year for the first time rubbing shoulders with the 10,000 exhibitors!

This year also sees the traditional New Year meeting of the Bozen Chamber of Commerce. This year the theme is the digital company. Who better than Denis to give a presentation on this and give South Tyrolean businesses an insight into the digital world?

Austria's top hoteliers are meeting from the 17th to the 19th January in Zell am See-Kaprun for the annual ÖHV highlight, the Hoteliers' Congress. We are always in it, whether on the slopes, during the congress and at evening events.

The Alpe di Siusi is Europe's largest mountain plateau. Inspired by it vastness, we paid particular attention to an extensive and emotional representation of the content when designing the new website for the Alpe di Siusi holiday region.

Instagram is to be introduced there by new functions and instruments, in order to reach new customers. In front we present the most important innovations to you, in order to promote and the competition a nose length be ahead your fire.

The 11th Brennpunkt eTourism on October 22th 2015 at the technical college Salzburg was dominated by the content marketing. Zeppelin Group acted as a sponsor of the top-class event, and as the Austrian agency head, I spoke about the topic content marketing and storytelling in the hotel industry.

We conceived and created a website in a responsive web design for our client the bakery Knapp in Gais. The goal of the project: the authenticity, the down-to-earth attitude and especially the online presentation of the natural quality of the products.

The guest’s journey already begins before the arrival: our client wants to be present from the beginning and provide the guests the best solution. That suits us fine, because we also consider a constant presence as very profitable. We realized a responsive website for the four-star hotel in Andalo, besides, our client attended a cooperation campaign, is active on our portals and uses our sales tool ReGuest.

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