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Did you know the world population is rapidly aging? Every three seconds, someone in the world turns 50 years old. The United States has an aging Baby Boomer generation, which comprises nearly one quarter of the country’s total population today. By 2020, 25% of the world will be over 50 years of age meaning that 35% of American’s and 50% of European’s will be 50 years of age and over.

Given the ever-present trend of...well, how can I phrase this...wanting to look younger there is an increasing demand for powerful anti-aging products.

Recently, I learned Origins has created Plantscription Powerful lifting cream, a high-performing plant-powered formula that works deep within the skin’s surface to help visibly lift and re-volumize skin, ultimately restoring youthful facial definition.

These benefits are vital to visibly reversing the attributes associated with aging today. In fact, the Association for Psychological Science reports that facial attractiveness is commonly identified by defined structural qualities of the face, which are diminished as skin ages.

To celebrate the launch I was invited to defy gravity (just like this new cream is supposed to). I got airborne in an Anti-Gravity Yoga class in midtown.

Modern research has proven that aging leads to a slackening of facial contours and the appearance of sagging skin. Over time, skin naturally produces less collagen and elastin, which are essential to maintaining firmness, elasticity and pliability. Volume naturally deteriorates resulting in the loss of dimension and contours. With age, skin’s complex support architecture weakens and leads to the appearance of sagging skin with loss of definition. Lifting skin is essential to restoring these youthful facial contours.

Heart Shaped Is Youthful

As of late, some Asian countries have started to identify the appearance of youth by the presence of heart-shape facial definition. Characteristics of this youthful look include plump cheeks, a defined chin line, and smooth, firm skin. Heart-shape facial definition can be created on any face shape by lifting sagging skin, restoring youthful definition and plumping skin.

Plantscription Powerful lifting cream is formulated with powerful ingredients that support natural collagen and elastin, creates a visibly firmer, more lifted look along with the appearance of a slimmer and sharper chin. The new emollient-rich moisturizing cream also works to boost moisture, pushing out folds and depressions to redefine youthful contours of the face, soften marionette lines, and give the appearance of volume where it has been lost.

To create Plantscription Powerful lifting cream, Origins sourced ingredients from around the world, including Indian Commiphora, resin extracted from the bark of a plant indigenous to India, where it is commonly called guggulu or guggul and has been used in traditional Ayurvedic medicine for over 3000 years. It helps visibly restore lost volume and re-densify the skin.

The Indian Commiphora works synergistically with the power lift complex, which includes a Hyaluronic Acid Complex to help boost Hyaluronic Acid and Centaurium to support natural collagen production visibly restoring volume and lifting skin.

The complex also features Plantscription’s signature anti-aging powerhouse ingredient, African Anogeissus, a rare extract from the leaves and bark of the sacred Anogeissus tree, native to Ghana, West Africa, where it is harvested as a potent wound healer and antimicrobial. Together, these key ingredients help to visibly renew the appearance of youthful facial definition, coupled with powerful lifting and hydration boosters to help visibly re-contour the face and provide superior moisture, a major anti-aging bonus.

·Indian Commiphora: Resin from the bark of a plant native of India that helps plump skin to visibly restore lost volume and definition

Plantscription Powerful lifting cream can be used daily as a day and/or night cream as the emollient-rich formula provides superior moisture in addition to lifting and re-contouring benefits. Apply to the face in an upward motion, concentrating on the jaw line and cheek area for all lifting needs.