Photobox required a competition app to find the Motographer (Mobile Photographer) of the year. The app ran for around 4 months with a different theme for each month. An overall winner was then chosen from the ones shortlisted every month.

Users could submit their photos via Facebook or allow the app to search Twitter and Instagram for photos with a hashtag of #MOTY2012, and retieve them automatically. A secure admin area was created to for the vetting of entries, and to allow the judges to choose their favourite image from each theme.