1. What factors do you think attributed to Suraj bhai’s success? Was he merely ``in the right place at the right time’’, or are there characteristics about him that contribute to his success?

Answer

In the beginning of the story, it seems that he was not at the right place at the right time. However, when he had got into the diamond market, which was a new thing for him, he might have not looked back instead he went onto make his time a right time and place a right place. Taking the various situations into consideration, the positive approach towards the goal could have been the first and foremost property that might have attributed to Suraj bhai’s success. Other than this there are various things, like, determination to reach the goal and explore the new beginnings with full of energy and 100% dedication etc. Taking the criticism to construct yourself would help you to fill the gap and be a winner. The same thing might have been taken by Suraj bhai when one of the diamond merchants demotivated Suraj bhai even before he was getting into the online venture. Once you are onto something, you will have to give your 100% to that thing, no matter what are you doing. That should be the way. Here, Suraj bhai might have explored all the possible ways to get into the online business like eCommerce, various technologies available and the reach to the customers. At the same time he might have even gone for learning about the supply chain management as well. All these things could have been the reason for his success. As an added advantage, if trusted friends or associates are there, then every process would be easy.

In short, the various factors attributed to Suraj bhai’s success can be,

✓ Determination and dedication towards what is he doing

✓ Ready to learn and explore kind of attitude

✓ Optimistic, goal oriented and positive approach

✓ Ready to listen and take his own decision

✓ Being futuristic, ambitious and non-quenching thirst to be the winner

✓ Ready to take risk and learning new things

✓ Last but not the least, Hard work

2. How do you believe Suraj bhai would score on the Big Five dimensions of personality (extroversion, agreeableness, conscientiousness, emotional stability, openness to experience)? Which ones would he score high on? Which ones might he score low on?

Answer

The MBTI may lack for strong supporting evidence, but the same can’t be said for the five-factor model of personality typically called the Big Five Model, or the “Big Five.” An impressive body of research supports its thesis that five basic dimensions underlie all others and encompass most of the significant variation in human personality. The Big Five factors are:

● Agreeableness. The agreeableness dimension refers to an individual’s propensity to defer to others. Highly agreeable people are cooperative, warm, and trusting. People who score low on agreeableness are cold, disagreeable, and antagonistic.

● Conscientiousness. The conscientiousness dimension is a measure of reliability. A highly conscientious person is responsible, organized, dependable, and persistent. Those who score low on this dimension are easily distracted, disorganized, and unreliable.

● Emotional stability. The emotional stability dimension—often labeled by its converse, neuroticism—taps a person’s ability to withstand stress. People with positive emotional stability tend to be calm, self-confident, and secure. Those with high negative scores tend to be nervous, anxious, depressed, and insecure.

● Openness to experience. The openness to experience dimension addresses one’s range of interests and fascination with novelty. Extremely open people are creative, curious,...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...2.0 CONTENTS
CONSUMER BEHAVIOUR AND PERCEPTION
2.1 WHAT IS CONSUMER BEHAVIOUR?
It is necessary to understand consumer behaviour; this is based on the activities leading to the acquisition and use of goods or services, including decision-making processes that determine a purchase. In this process the consumer performs actions such as search, purchase, use and evaluation of products expected to be used to meet their needs (Solomon Michael, 2007)....

...Consumer Behaviour in Online Shopping
In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic &amp; Opazo 2007). The rapid increase is illustrated by the growth in the use of internet with a change in consumer behaviour (Oppenheim &amp; Ward cited...

...Consumer Behaviour & marketing communication
UNIT 1
Introduction of Consumer Behaviour;
Consumer behavior is defined as the decision process and the physical activity
individuals engage in when evaluating , acquiring using disposing of goods and
services.
Consumer behaviour is the study of when, why, how, and where people do or do
not buy a product. It blends elements from psychology, sociology, social
anthropology and economics. It attempts...

...﻿FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN
ABSTRACT
This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do, many marketers turn to the behavioral sciences for help. Similarly, there are numerous theories, models and concepts making up the the...

...literature reviews also known as secondary sources, it only reporting the past research and do not unveil any new or original research information. Exploring the factors affecting purchase intention of smart phone.
The term consumer behaviour is defined as the behaviour that consumer display in searching for, purchasing, using, evaluation and disposing of products and services that they expect will satisfy their need.
According to Kotler and Armstrong (2001),...

...developed a model which hypothesized that consumer decisions were a result of four elements as follows:
• travel stimuli, including guide books, reports from other travelers and advertising and promotion
• personal and social determinants of travel behaviour including motivators, desires and expectations
• external variables, including destination images, confidence in travel trade intermediaries and constraints such as cost and time
• Characteristics and features of the...