Those who sell ads on Web sites, on the other hand, are likely to be beaming at the high double-digit percentage gains being predicted for them. “The trend that will continue to affect the media universe in 2007 is the ongoing shift in advertising dolla

Hoping to turn the millions of people with digital cameras and camera phones into photojournalists, Yahoo and Reuters are introducing a new effort to showcase photographs and video of news events submitted by the public. Starting tomorrow, the photos and

“More and more companies are giving control of their brands to their consumers,” said Dennis Dunlap, CEO, American Marketing Association, in a statement. “The increase in resistance to all forms of marketing has led many organizations to rethink their str

The use of behavioral targeting for online recruitment advertising was already possible through Yahoo! – now CareerBuilder has partnered with TACODA to bolster their targeting capabilities. When will we see more Rich Media?

among those exposed to both search and display ads, purchases of the advertiser’s products and services increased by 244 percent online and 89 percent offline compared to online users with similar behavior who were not exposed to these ads.

To use PPC Ads as more of a branding tool, its important to ensure you are within the top 3 Ads to gain maximum exposure. Also remember to consider the landing page that a customer clicks through to. Focus on the idea of consistency; does your PPC Ad supp

“Authenticitude” — or the notion that being authentic is more of an attitude than having to truly be authentic. This was a new take on the whole “be authentic” mantra you hear chanted at most of these events.

I would advise employers to cut applicants and employees some slack. You were once young too and maybe did similar things — if not publicly on the Internet. Ask yourself how relevant the information creating the negative impression is to job performance