Excellent Ideas

If you ask any industry association staff or board member one of the key challenges facing their organization today, you’ll likely hear lack of membership engagement. Whether you are reading this as a volunteer or paid staff member involved in one of our industry’s many fine associations, you have likely seen a decline in engagement as well as overall membership numbers. Or have you?I recently attended the Association Laboratory conference on membership engagement and one of th...

Videos have become commonplace in all aspects of our lives and, with the ever-expanding role of social media, have become an essential part of successful marketing campaigns. Choosing to create a video for your association or business is not something that should be taken lightly, because regardless of the cost, it is still an investment. With the numerous options available – animated (whiteboard) or live action video – do you know which one is right to communicate your message?Let&r...

Regardless of your area of study in school or title in your current position, we are all marketers.

Today’s global economy, high-tech business world and ever-changing business environment littered with buzzwords mandate a lifelong journey of education. As experts in marketing, communication, public relations and technical writing, the AOE Team is dedicated to helping you better hone your craft and serve your organization. Through industry workshops and seminars, columns in a variety of trade publications and other educational resources, we offer a variety of educational venues to assist you in your short- and long-term marketing objectives.