Genesis Wants to Build Electric and Performance Vehicles

There’s Hyundai, and then there’s Genesis. The two brands there were once one in the same, have now parted ways to attack the market in both the mainstream and luxury segments. And Genesis isn’t holding back.
On top of the introduction of the stunningly beautiful, poorly named New York Concept we saw earlier in the year, execs are planning an electric luxury vehicle to take on the likes of Tesla. At least, that’s according to a new report from Automotive News. Senior Vice President Manfred Fitzgerald had this to say:
“We will definitely go as Genesis brand down the road of alternative propulsions and it is very, very obvious that EV is definitely on the map. I think full electric cars will be the future in the auto industry.”
RELATED: See More of the Stunning Genesis New York Concept
That promising future is still murky at this point, as Fitzgerald neglected to give any other information about the upcoming project. Even more interesting, though, alongside a luxurious, electric sedan, Genesis plans to roll out performance-oriented versions of its vehicles courtesy of Hyundai’s N department.
The Genesis cars won’t carry the N moniker, though, according to the performance division’s head, Albert Biermann. The first two models expected to get the hotted-up treatment should be the G70 and G80.
Expect more details on both reports closer to the end of the year.
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