Below is an email I received from Walter Knapp CEO of Svorn. It appears Federatedmedia.net has now become Sovrn.net

Dear Publisher,

I’m excited to share with you that today Federated Media Publishing announced that its programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks in October 2011, will now serve as an independent entity that will evolve to a new name, sovrn, as it rolls out an expanded set of offerings for publishers.

This deal allows sovrn (formerly Federated Media) to focus all our efforts and invest much more in the fastest growing area of the business: our publisher platform and programmatic business. For publishers like you, this means that we will be focusing on even more ways to help you grow your site, engage your audience, and of course make you more money. You may be aware that we power one of the largest global advertising exchanges in the industry, which allows us to offer publishers a complete range of monetization solutions including display, video and mobile across both domestic and international, as well as private marketplaces and advanced data-driven yield optimization.

It’s business as usual here, with a new company name of course. Our federatedmedia.net email addresses will still work for a few months, but you will soon be receiving email from sovrn.net. Your login to the Lijit dashboard will remain the same and payment processes remain unchanged. The lijit.com website will soon be pointing to our new website: sovrn.net.