Partick Thistle become the first UK club to have a survey of female football fans

“In the first five hours of the survey being live, 100 surveys were submitted" (Image: Sammy Turner/SNS Group)

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Partick Thistle are holding the UK's first ever club survey of female fans in a bid to work out exactly what they want from their club and a matchday experience.

The online survey is part of the football club's strategy to not only attract more female supporters to their matches but also to keep them coming back. While similar polls have been carried out by national associations, no football club in the UK has reached out to its female fans in this way.

Thistle’s Managing Director, Ian Maxwell explained exactly why they have made this move and admitted that they have not done enough to connect with their female fanbase.

“In the first five hours of the survey being live, 100 surveys were submitted. That alone tells us we are doing the right thing," he said.

"Football is more and more important to female fans and female fans are increasingly important to football. But we know that, as a club, we haven’t been speaking to women directly about what we can offer in terms of a leisure time activity with friends or family.

"We realise that our female fan base is a potential and growing audience and it is an audience we must be better at engaging and communicating with.

“Through our Academy and women’s team, we are working hard to bring more girls into the game. Now we need good data to inform our thinking about our female supporters – the report from this survey will, hopefully, be the start of stronger relationships between the Club and our female fans.”

The survey is being carried out in partnership with GenAnalytics, a diversity specialist consultancy. It is being sent directly to season ticket holders and can be accessed by anyone online. The survey will remain open until at least January 1 2018.

You can complete the form here and, if you require further information on the survey or need help filling out the form you can contact Beth Adamson, the club's Supporter Engagement Officer at slo@ptfc.co.uk