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The doors to this year’s Mobile World Congress have just barely been opened, but you might say the show is already won. And, perhaps unsurprisingly, it’s Samsung doing the winning. For those who were far too busy enjoying their Saturday evenings to notice, I should point out that Samsung has just taken the wraps off of the world’s largest smartphone. The global version of Galaxy Note 8.0‘s fantastically (hilariously?) large display is indeed embedded onto a device that will not only surf the soothing waters of the world wide web, but also make phone calls for those brazen enough to toss it upside their noggin’.

The question, obviously, is “Why? But as I let the announcement wash over me, the answer became all too clear: “Because it can.”