From the Blog

Understanding idea adoption (you’re not a slot, you choose a slot)

Trying to understand why some books become bestsellers and are sold millions of times while others never make it quite to the targeted number of sales is an interesting thing to do.

Seth Godin's post on understanding idea adoption explains a big part of the process and helps understand why some books go viral and become bestellers, who buys first and why you are not a slot but choose a slot.