Source

Thanks for downloading Django.
To install it, make sure you have Python 2.3 or greater installed. Then run
this command from the command prompt:
python setup.py install
AS AN ALTERNATIVE, you can just copy the entire "django" directory to Python's
site-packages directory, which is located wherever your Python installation
lives. Some places you might check are:
/usr/lib/python2.4/site-packages (Unix, Python 2.4)
/usr/lib/python2.3/site-packages (Unix, Python 2.3)
C:\\PYTHON\site-packages (Windows)
For more detailed instructions, see docs/intro/install.txt.