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Publisher's Summary

Definition: Digital Influencer - An online persona with the power to stimulate the mindset and affect the decisions of others through real or perceived authority, knowledge, position, distribution or relationships.
This book does not hold anything back. But neither can you if you want to be an influencer. You have to fully dedicate yourself, otherwise it is impossible.
Too often, people believe that influencers are born, not made, and that we can't learn how to do what they do. Wrong!
You can become an influencer and do so much more quickly if you are focused and know the right steps to take.
This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your field. It will provide direction in how to educate yourself, create compelling content, harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry.
This process works.

Not Recommended as an Audio Book

What could John E Lincoln have done to make this a more enjoyable book for you?

There were a lot of lists that went on and on - makes for horrible audio book content. I listen while driving and couldn't do anything with the information. Also, I feel like this book is just a marketing tool for his company. He mentions it so much.