What Is The MPOP®?

Automotive's most dynamic marketing platform!

What is the MPOP®?

The MPOP® stands for a Merchandising, Personalization and Optimization Platform. This patented technology allows car dealers to create relevant content and syndicate it consistently across their digital marketing channels.

How does it work?

Inventory feeds are pushed into the platform

New vehicles, used vehicles and fixed operations services are merchandised

Offers are published to the dealer’s website and digital marketing channels in real-time