What do you like best?

Preferred Patron offers flexibility to adapt to each retailer's preferred rewards solution. The program offers a very complete set of tools and reports so that the rewards program may be adapted and updated as needed. Support assistance is available for any question or problem, and solutions are provided quickly and efficiently.

What do you dislike?

We do not have any dislike of the program. When we have needed to change or adapt our program to some new need, we have had ready help available to accomplish the changes we want to make.

What business problems are you solving with the product? What benefits have you realized?

We have used this program over a decade, initially utilizing the Gift Card program. Based on our immediate positive experience, we began implementing all that Preferred Patron had to offer. Among the most beneficial product features is the loyalty program which allows direct email campaigns with segmentation. Preferred Patron is by far the most comprehensive and affordable loyalty program for small businesses. We have realized an increase of 400% in our loyalty membership as well as very positive feedback from our customers who participate in this program.

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What do you like best?

Gift Card tracking is included with the loyalty program (FREE) and it's simple to sell a block of cards by simply scanning the barcode on the first and last card. We do this a lot around the holidays. Before this, we were tracking paper gift certificates in notebook and it was not very efficient.

I also appreciate how we can simply hand new customers a rewards card, give them credit for their first sale immediately and even award them a sign-up bonus right on the spot, without having to take any time to enter their information into the system. Each rewards card has instructions for them to activate online, at home. They must eventually activate their card to claim their rewards but they can (and many do) use their card to build up points until that time comes.

It's also a great tool for me to communicate to our customers all year round, both through SMS Text messaging and e-mail. So we have weekly emails that go out plus I can send out periodical newsletters. I like that all the e-mails are completely custom branded for my shop. Their support staff took care of all this. All i had to do was give my approval! It's pretty interesting how we can spur up extra business on a slow night by sending out a "Tonight Only - Buy One Get One FREE" member only promotion using SMS, (as an example).

Overall we are very pleased with this system.

What do you dislike?

I don't dislike anything. If I had to point to aspect that sometimes (rarely) becomes an issue, its when a customer forgets to activate their card and wants to claim their points. Without an activated card, we can't look them up. If they had activated their card and just forgot it, that's no problem because we can always look them up by phone# or email or name search. If they never activate it, then they never put their name or phone# against their account and there is nothing we can do. To help alleviate this, we just recently added a customer accessible tablet in the store, where customers can activate their cards while they are still in the store.

Recommendations to others considering the product

Give it a try.

What business problems are you solving with the product? What benefits have you realized?

No longer have to track paper gift certificates and hand write balances in a note book. For us, this is a huge improvement. It also helps us keep in touch during the Winter season with our customers, as business naturally slows down in the Winter. I definitely feel this has helped us sustain business through the off season. The ability to run on-the-fly promotions is also very helpful to drive business at times we feel we need a boost!

What do you like best?

What do you dislike?

It is very cumbersome to use. Way too many clicks to get something accomplished. Uploading points is so finicky.

Recommendations to others considering the product

Just making getting things done much simpler for example looking up a client just type first, last, etc and it pulls and filters verses having to go into the correct box click and enter. Then to search another time you have to go all the way back out again and search instead of just having a search feature available on any screen.

What business problems are you solving with the product? What benefits have you realized?

Response from Christopher Sylvestri of Preferred Patron

Hello, We are sorry to hear you are not overly pleased with your loyalty system.

Based on the issues you described in your review, we are wondering if perhaps you are confusing our loyalty system with that from a different loyalty vendor?

If you are indeed a client of Preferred Market Solutions, using the Preferred Patron Loyalty program, we would be more than happy to discuss the system with you, provide any additional training (complimentary) you might need, as well as explore possibilities to increase the benefit of the system for you. If there are indeed areas in need of improvement, we would welcome specifics so that we can take steps to correct.

Unfortunately, your review came through anonymously. If you could provide your identity or contact us at 1-800-531-1108, we would welcome the opportunity assist you.

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