Seven PPC Spend Checks Your Dealership Should be Conducting

To make PPC campaigns as effective as possible, it is important to conduct maintenance regularly. This involves reviewing your adverts to make sure that you are getting a decent return on investment on your PPC spend and that you are not spending too much per click…

Refine Your Dealership’s Marketing Strategy

Times are tough in the motor trade, and many dealers are starting to make cutbacks in certain areas of their business. One expense which you may be tempted to cut back on is marketing and with the cost of it, it’s no wonder, but before you do anything rash, consider how valuable it can be…

Top Tips for Creating Promotion Adverts for the Search Network

At Click Dealer, we create two main types of PPC advert for our dealers: stock adverts and promotion adverts. Stock ads are used to promote your vehicles, whereas promotion ads have a bit more potential…

Is Your PPC Campaign Working for Your Dealership?

A pay-per-click campaign can be a massive asset, but it is not enough to simply launch one, it needs to be nurtured. This means keeping an eye on the figures to see how your campaign is performing. If you are using Google AdWords, it is vital that you understand the basic metrics…

The Digital Transformation of Automotive Retail is Here – Don’t Let Your Dealership Get Left Behind!

Earlier this month, online review community Trustpilot announced the results of a YouGov survey of drivers’ attitudes to car purchases. The opinions of 1,500 British drivers were recorded and the findings revealed that 36 per cent of Millennials (those aged between 18 and 35) would consider buying a car online using a digital method, in comparison to 25 per cent overall…

How to Set Up a YouTube Advertising Campaign For Dealers!

YouTube is a huge part of the Google Display Network (GDN), receiving over 30 million visitors per day. This statistic combined with the fact that consumers are more likely to engage with video content than they are with text and images, gives the site adverts a whole boat load of potential! If you have created a video advert, a YouTube campaign is a great way to get it seen and Google has now made it easier than ever to set up one of these campaigns through AdWords…

The Pros and Cons of GDN Campaigns For Dealers!

Google AdWords has two arenas available for you to display adverts in – the Google Search Network (GSN) and the Google Display Network (GDN). The search network is the most popular choice for businesses wanting to advertise, but the GDN offers its own advantages which may make it more effective for dealerships…