Background

The club’s vision is to create a sustainable, successful, financially viable, democratic football club that creates and maintains real and lasting benefits to its members and the local Jersey community.

Our mission is to improve playing standards and offer our elite players the opportunity to play at higher levels on a regular basis, cultivate standards of behaviour that are based on fair play and respect to all, and provide an entertaining and rewarding experience for the club’s supporters.

Executive Summary

The purpose of Jersey Bulls FC is to establish an independent Jersey based football club, locally owned with a focus on the Jersey football and wider Island community.

Strong community links will be developed with accessibility to all and discrimination against no-one; admission prices will be affordable and offered to as wide a constituency as possible; and participation, both playing and supporting, to local youngsters will be encouraged. Any financial surpluses will be re-invested for the future viability of the club and for the benefit of the local community.

The club will offer players, officials and volunteers the opportunity to be involved in an exciting football project that will put Jersey football on the UK map. We are supported and guided by the English Football Association.

The club is entering a Senior team into the English Football League System for the 2019/2020 season. With the fantastic success the Jersey Island men’s team has achieved in recent history – such as winning the Gold Medal in the Aland Island Games, winning numerous Muratti fixtures against Guernsey who compete in the Isthmian League, winning the FA National League System Cup in 2012 thus representing England in the UEFA Regions Cup in San Marino in March 2013 – we believe that the time is now right to offer our senior Island players the opportunity to progress further by playing week in / week out in an English league of an appropriate standard.

The structure of the club and our long-term plans of working alongside those involved in youth football in the Island, will also, in time, provide a strong player development pathway from Junior to Senior football in the competitive leagues against English opposition. It will also improve the level of coaching in the Island and offer more opportunities for local coaches to learn and develop their skills. It should be noted that there is absolutely no intention for this to be achieved to the detriment of the local football leagues, but instead we hope to work in conjunction with all of the local clubs to enhance all levels of football in the Island.

For local football supporters, these proposals provide a new and exciting prospect to support the Island’s best players as they seek to compete on a greater stage and will provide a genuine and enhanced interest in the local game.

Our business plan advocates a fantastic product which will raise the profile of Jersey as both an Island and a serious football community. However, the plan clearly cannot be implemented without significant financial commitment, particularly given that we will need to cover the costs of visiting teams and officials to Jersey as well as the club’s costs in travelling to away fixtures.

Our financial plan indicates a total required expenditure in years 1-3 of approx. £250,000 per annum, which we will meet by way of a combination of sponsorships, income from gate receipts, merchandise and fundraising activities.

Advantages of Jersey Bulls

Juniors - To allow young talented players to put themselves in the ‘Shop Window’ by representing Jersey Bulls. Natural pathway for Centre Of Excellence players. Motivate young people to take up and remain in football with the aspiration of playing for Jersey Bulls or in a competitive combination.

Elite Players - To remove the ceiling which currently prevents all local players from playing at a higher level and give all local players a focal point to aspire to. This will in turn increase interest in football at youth level.

Community - To foster strong morals throughout Jersey Bulls. Ensuring players commit to community work in schools, the hospital, local football clubs and only selecting those players who exhibit fair play, honesty and integrity to represent Jersey Bulls.

Raising the profile of the Island - Jersey Bulls will help raise the profile of the Island by climbing the leagues and being involved in successful cup runs (FA Trophy/FA Cup/FA Vase)

Increase of local participation in football - Increased number of players in local leagues (see Guernsey FC example), plus pathway for COE players.

Jersey Bulls FC is delighted to announce the signing of a three-year sponsorship deal with renowned sports clothing company Kappa ahead of its debut season in the English national league.

In August 2019 Jersey Bulls FC will make history by becoming the first team from Jersey to play in a competitive league outside of the island. In August they will take to the pitch for their first game in the Combines Counties Football League One wearing a kit from Kappa, which has agreed to create two strips (home and away) as well as two exciting goalkeeper kits.

The home strip has been designed by local design company and will be white and red, the colours of the Jersey flag. The away kit will be designed by Kappa.

Jersey Bulls head of merchandise Sam Dustow said that everyone at Jersey Bulls FC was excited about the new kits and that they were delighted to be working with Kappa. ‘One of the main reasons we wanted to work with Kappa was that they were keen to create bespoke kits for us and we are really excited to see it. They are known for creating some very stylish, iconic strips over the years and
the whole club is looking forward to wearing both strips.

‘The deal came about thanks to an introduction from our friends over at Guernsey FC. Their general manager Mark Le Tissier, who has been very helpful to us, put us in touch with Kappa.’

As part of the deal, Kappa will sponsor the Bulls £5,000 each season for the next three years, money which Mr Dustow says is vital to the success of the team: ‘No one is under any illusions that running a team in the English Football League while based in Jersey will be easy, but the support of companies such as Kappa, combined with the passion and enthusiasm from our players and supporters, will be of great help on this exciting adventure.’

Kappa’s Team Sport Manager Dave Bandell said that the company was pleased to be involved in the Jersey Bulls FC project.

‘Kappa are delighted to be technical kit partners for the launch of Jersey Bulls FC and look forward to a successful partnership. We now have representation in the biggest of the Channel Islands, as well as our on-going relationship with Guernsey. We wish the Bulls much success for the future.’

The idea for Jersey Bulls FC was first floated in 2017 by Russell Le Feuvre, who was one of several Islanders frustrated that footballers in Jersey were being denied the chance to play regularly at a higher level.

He felt that Jersey had shown an ability to succeed on a national level in other sports, such as rugby and netball (where Jersey competes in the RFU Championship and the English Netball Premier League) and was keen to create a similar opportunity for the island’s talented footballers.

With the backing of local clubs, players, the States of Jersey and the English FA, Russell and a team of volunteers embarked on a challenging journey that ultimately saw them earn entry to the English National League for the 2019/20 season. Managed by former Jersey player Gary Freeman, Jersey Bulls FC will will be playing home games at Springfield Stadium.

Mr Dustow said that he hoped the creation of Jersey Bulls FC would give the island’s sport a much-needed boost: ‘Jersey football has been in limbo for a few years. In the last few seasons five local clubs have folded and Jersey’s last two captains have considered playing for Guernsey FC in an effort to secure more competitive football.

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Jersey Bulls Football Club are a family orientated and community based club. We value and thank our sponsors and partners for supporting the Bulls.

The club have a wide variety of sponsorship and advertising packages that can be tailored to suit your budget. With sponsorships available from just £250 a year there is something for businesses whatever your needs.

Ticket Info

#BackTheBulls in style and ensure you don’t miss a second of the action in our inaugural first season in English football.

With a Jersey Bulls FC 19/20 Season Ticket, you secure your seat for all 19 Combined Counties Division 1 home matches. Watch all the action unfold, first hand, all for one great low price.

Jersey Bulls Season Tickets are in high demand and allocation is first come first serve. So please, don’t wait, avoid disappointment and guarantee your seat today.

Once purchased, you will receive your eTicket with instructions.

Please note entry does not include friendlies or cup matches.

Our digital partner WeDigital

We’re very thankful for the kind assistance of local creative agency WeDigital, Jersey Bulls’ digital partner. Partnering with WeDigital means we can help our fans get closer than ever to the Bulls, whether they can get to matches or not. It also provides us with critical external support and expertise needed to secure the long-term commercial prospects of the club.