The IAB’s guidelines create common terminology and standards, allowing for advertisers and agencies to evaluate campaign value with greater control and consistency.

Launched in April 2011 for online display advertising, the revised QAG for digital video and mobile Web and in-application media went into effect on April 1, 2012. Tremor Video was a member of the working group that developed the IAB framework for video.

In October 2011, Tremor Video became the first company to serve the AdChoices consumer privacy notification icon within the video player. The company is currently working on video classification standards as part of the IAB’s Making Measurement Make Sense initiative.

“We salute Tremor Video for adopting the IAB Quality Assurance Guidelines, especially at a time when the digital video sector gathers increasing momentum and brand marketers find it vitally important to count on a set of consistent standards when they make a video ad buy,” says Randall Rothenberg, President and CEO, IAB. “This show of support by such an industry leader and influencer as Tremor Video will encourage others to apply for certification as well as to take part in this critical initiative for the entire ecosystem.”