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Who says old folks don't go to the movies? All too often,
Hollywood does because the fans largely responsible for making a
film open in first place at the box office are mostly in their
teens and 20s.

But with The Thing About My Folks, which opened in
limited release last Friday, comedian Paul Reiser and actor Peter
Falk hope to prove that a movie for older audiences can make money
-- and a lot of it. Reiser is 48 and Falk 78.

In fact Reiser, co-creator and star of award-winning 1990s
television hit "Mad About You," said maybe his film shouldn't even
be marketed to people under 40.

"This film wasn't made for 15-year-olds," he told Reuters. "I
think our slogan should be if you're under 40, you're not allowed
to see this movie."

While Reiser said he was half-joking, his serious side really
wants young audiences to come because they, too, can learn about
families and relationships in the comedy in which a middle-aged son
(Reiser) and his elderly father (Falk) go on a road trip toward
self-discovery.

Falk, TV's crusty private detective Columbo, agrees.

"Younger kids, they understand that things aren't so perfect
with their father or with their mother," he said in a joint
interview with Reiser.

"They know there's a gap, and if they're interested in finding
out more about why they aren't more connected with their parents,
they should see the movie," said Falk.

"Nicely put," added Reiser.

If kids do not turn up, however, Reiser, Falk and the movie's
distributor Picturehouse, which is a partnership of New Line Films
and HBO Films, are unconcerned for good reason.

FAT OLD PAYCHECK

In recent years, younger people have been going to movie
theatres less and turning to video games, the Internet and hundreds
of cable TV channels. Ageing baby boomers, whose kids have left
home, now make up the fastest-growing movie audience.

The number of moviegoers 12 to 39 years old fell slightly in
2004, while audiences 50 and older grew by 11 percent to their
highest level in five years, according to the Motion Picture
Association of America.

Moreover, Picturehouse thinks The Thing About My Folks
could become a box office smash like 2002's comedy My Big Fat
Greek Wedding. That film cost $5 million to make, and in a long
run in theatres sold $241 million worth of tickets in the United
States and another $127 million overseas.

Greek Wedding did not open huge or top box office charts
its opening weekend by drawing teens and 20-year-olds. Instead, it
was released in a few theatres and at festivals and earned a loyal
following among mature audiences by word of mouth.

"The secret to a lot of these films is allowing the time for the
movie to breathe a bit (in theatres)," said Picturehouse President
Bob Berney.

He ought to know. While an executive at IFC Films, Berney
spearheaded the marketing of Greek Wedding, and last year at
Newmarket Films, he masterminded distribution for Mel Gibson's $612
million worldwide smash The Passion of the Christ.

Still, those hits come along once every few years, whereas a
summer or holiday season produces several blockbusters.

That's why studios covet The War of the World with its
invading aliens and flashy special effects over The Thing About
My Folks featuring two old guys talking about wives, kids,
careers and themselves.

SUITCASE OF DRUGS

After he wrote the script, Reiser took it to every studio in
town. Several executives asked him to rewrite it for a younger
audience. One said that if Reiser would play the father and make
the son an 8-year-old, the studio might fund it.

"Somebody said, 'What if they find a suitcase and there's drug
money in it.' I said: 'When does that happen? That doesn't happen
in real life. That happens in a bad movie, and by the way, you've
got plenty of those on your shelf."'

Falk laughed. Reiser, who told the story, did not.

In fact, Reiser finally decided to make the movie his way. He
found backers, hired actors, a crew and a director.

With the movie made, he still had no distributor, so he toured
The Thing About My Folks around the United States, playing
at regional film festivals to good crowds.

Reiser is not the first or the only writer, actor or other
entertainer to run into problems with ageism in Hollywood. A group
of TV writers sued the major US television networks several years
ago claiming they were unfairly passed over for jobs in favour of
younger writers. After several rulings and appeals, the case
remains in Los Angeles Superior Court.

Berney's Picturehouse finally acquired The Thing About My
Folks following April's Tribeca Film Festival in New York.

"I'm feeling very vindicated that, when I see the audiences
laughing and being moved, we were right. This movie was worth
making," Reiser said.