LEARNING CENTER

Should you send holiday cards in 2018?

It seems like every year the holiday season grows longer. Heck, I got my first Pumpkin Spice Latte in late August. Even with all of reminders that the year is drawing to a close, December rolls around and businesses (ours included) start thinking about all of the things we need to be doing before the year draws to a close.

One of the things on that list should be your holiday card. I know you've got a lot going on, but it's worth it. Check out the 11 reasons below, inspired by this ANA article about direct mail:

Holiday Cards Are:

Proactive - Stay top of mind with during a busy time of year with a card that recipients are likely to put on display somewhere in their home. It's like a billboard for your brand!

Tactile - Print is unique amongst marketing mediums because it is tactile and engages the recipient's sense of touch. This improves the value you provide in your messaging.

Personalized - Images or text can changed based on the person receiving the card. If you have members who you know prefer white wines, show them a photo featuring white wines on a sunny day. Red wine drinkers might get a photo of featuring a red wine near a roaring fire.

Integrated - You have a ton of marketing mediums at your disposal, and you shouldn't limit yourself to just one. If you send a holiday card and a holiday email around the same time, the effectiveness of each one increases

High Tech - You know whose labels where photos become movies when viewed with an app? That technology isn't just for the big guys anymore. Why not do something similar with a video your whole team wishing happy holidays to your members. I can help you quickly turn it into an augmented reality experience that is sure to wow your members.

Welcomed - We're surrounded by "noise" in fact, only 10% of our daily interactions are non-screen based. Give your members break from push notifications with a time tested holiday tradition.

Noticed - Direct mail on its own has an estimated 80% open rate and holiday cards are likely higher. You don't get that anywhere else.

Memorable - Remember that holiday email you got last year? I don't either. Print has a 75% higher recall rate than any other marketing medium. Since holiday cards are likely to be on display in the home, the number is probably a lot higher!

Trusted - People are not afraid to open direct mail. Chances of a phishing scam or a virus are very low.

Green - Print gets a bad rap, but it's very ecologically efficient. Most paper is made with recycled content and thanks to responsible forestry practices, there are more trees now than ever before.