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SAFETY REMINDERS. The Safe Steps road safety campaign focuses on educational messages to remind the public about basic safety reminders on the road. Photo by Katerina Francisco/Rappler

The Safe Steps campaign features educational videos, which will air in 24 countries across Asia – the region posting some of the highest numbers of road deaths

KUALA LUMPUR, Malaysia (Feb. 14, 2016) — With Asia posting some of the highest numbers of deaths due to road accidents, a new safety campaign aims to help arrest the alarming figures of what experts say is a preventable global health issue.