Global Marketing Manager (m/f/d)

Job Locations
DE-BE-Berlin

Posted Date
3 weeks ago(10/31/2018 9:39 AM)

Req. #

2018-6299

# of Openings

1

Position Type

Regular Full-Time

Overview

As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.

Responsibilities

Develop and implement the global marketing communications strategy for the Bruker Nano Analytics Division (BNA) in concordance with business and product strategy with a special focus on content marketing and manage the central marketing team in Berlin. Lead a team of 4 marketing specialists, both functional and disciplinary. Lead up to ten functional marketing specialists at Bruker subsidiaries worldwide. About 30 % of the job is day-to-day operational work.

Marketing and promotion activities include:

In charge of PR activities

Create a global marketing budget

Monitor all activities and optimize them with regard to targets, methodology and effectiveness

Introduction and improvement of social media activities like on LinkedIn, YouTube, Facebook, etc.

Management of BNA presence at conferences and exhibitions worldwide, promotion and support of customer workshops and training

Creation of attractive content for BNA on the corporate homepage (bruker.com) and 3rd party web portals as well as micro sites for special promotion activities