New York Lottery's Powerball

"Shopping"

Info

When New York Lottery's Powerball doubled it's starting jackpots from $20 million to $40 million, winners would be the kind of rich where money was no object. The Lottery needed a campaign to help inspire the imaginations of New Yorkers and drive ticket sales.

This series of commercials was created specifically to run during times when Powerball jackpots reach $100 million or more, letting players know it's the perfect time to stock up on tickets.

In this one, our winner is so rich she goes on a shopping spree that requires a semi truck.