Home » Fashion » How Sneaker Brands Are Making Public Transit Systems Cool

How Sneaker Brands Are Making Public Transit Systems Cool

When Adidas and Berlin’s mass transit system BVG made the announcement that they teamed up to launch a pair of sneakers with a transit ticket sewn into the tongue, allowing its wearer to ride the subway for free from Jan. 16 to Dec. 31, it sparked immediate fanfare. And rightly so — the cheape….