Category: General & Management

Introduction It is simply incredible the pace of business and technology change in the last twenty, ten, and even the last five years. New business models and novel approaches for delivering value to customers are disrupting entire industries overnight. As the need for acceleration drives organizations beyond what anyone thought possible, tried and true methodologies… Read more

As the sales landscape has changed and evolved, many new techniques and strategies for lead generation have been created with the single goal of making sales easier by filling your pipeline with potential customers who are ready to buy. Simultaneously, new challenges like the introduction of GDPR force marketers to constantly adapt to the changing… Read more

Did you know the US was recently named the world’s largest advertising market? With each country spending billions of dollars each year aimed at influencing consumers, America leads the way with about $298 billion in annual ad expenditures. But, what’s the most effective form of advertising? In years past, advertising focused on making convincing arguments… Read more

Data models define how data is connected, processed, and stored inside a system. Getting the model correct can enable a very powerful expression of the company’s metrics and enable meeting diverse business requirements. An effective data model also provides more flexibility and extensibility in the future. Effective data models provide high speed retrieval, ease of… Read more

Customer preferences are rapidly shifting in most industries. For example, Michael Kors Holdings, Ltd. recently blamed lower quarterly revenues on missing an upswing in demand for logo’d handbags. The company had expected demand for those types of handbags to continue downward. To get a better handle of customer preferences, companies need lots a data and… Read more