Educate your customer

Drinking water is all about good health. Nobody wants unnecessary chemicals in their drinking water. Which is why people turn to Glaser Softwater for home water purification systems. Glaser’s emphasis is on selling systems that demonstrably improve the quality of water. They offer before and after testing. We create content for them that emphasizes the science behind pure water. When we create an article that talks about a particular hazard to be found in impure water, we use multiple sources. We then talk about how Glaser’s systems create pure water that is not only healthy, but very tasty. We post the articles on Facebook, in the email newsletter and on the website, where they are also useful in SEO efforts.

The original article:

Communities started adding fluoride to drinking water in the mid-1940s as a way to combat tooth decay. Scientists had noticed that communities with high amounts of naturally occurring fluoride also had lower rates of tooth decay. So, the thinking went, if we deliberately add fluoride to water, we will have less tooth decay.

Fluoridating water works like this: Fluoride is readily absorbed by parts of the body that have a lot of calcium in them, like teeth. In teeth, fluoride not only helps prevent decay from starting, but also helps teeth recover from decay.

Almost as soon as the practice was started, it raised controversy. People said there was no proof it worked. Some were worried about diseases like skeletal fluorosis in which fluoride builds up in the bones eventually causing stiffness and pain and even leading to weakened bones in adults.

People have also objected on philosophical and political grounds. Some have said that fluoridating water without a person’s consent is an unethical medical decision. Others have felt that it is an intrusion by government of our bodies. Others point out that there is no to way control dosing because there is no way to control how much water people drink.

Changing Standards

In 2015, the United States Public Health Service (PHS) changed the recommended maximum level of fluoride from 1.2 milligram to 0.7 milligram per liter. Some places have stopped fluoridating water altogether. Partly this is because of fluoridation concerns, but it is also partly because access to decay-preventing products – like toothpaste – is much greater now than it was in the 1940s.

Either way, if you don’t want fluoride in your drinking water, we have a solution for you. It’s called a Reverse Osmosis system, and it will remove nearly all of the impurities in your water – including fluoride. Plus, it creates really great-tasting water. And Reverse Osmosis water is also much easier on your appliances.