Case Study 1

Case Study #1 – Search Engine Optimization

Company Name – Anonymous – (AB Corp.)

Service Offered – Home Maintenance Services

The Challenges

AB Corp. had been working in home
maintenance services sector for the past decade, as a family owned and run business,
they had their definitive set of customers and were known for their quality
locally. However, AB Corp wanted to expand their business to other areas around
their locality through going digital. Therefore, they got a basic website
designed and developed a year back to reach out to more potential customers.
Still AB Corp. couldn’t reach out to new customers and the visitors or traffic
on their website was close to none. This is when they approached us for Search
Engine Optimization & Digital Marketing of their website.

Initial Audit Report

In our initial online presence
and website analysis we found out the following problems in AB Corp. website;

1. Plagiarized Content

2. Not mobile optimized

3. No Schema Mark-up

4. No Meta description or tags

5. No conversion tracking

6. No call to action present in
internal pages

Our Solutions

By taking out a detailed SEO
& online presence analysis report, we were able to pinpoint the technical
as well as non-technical problems at one go. We analyzed the website design,
its content, its presence online and the conversation happening around it in
social platforms. We eliminated the existing problems with site design and SEO,
read on to know the changes we made;

Mobile Optimization of Website

Our team of expert developers
ensure that every single website we develop is completely mobile optimized.
When we say mobile optimized it not only includes making a mobile device
responsive design and UI but also other functionalities like call-to-action
areas customized to suit the mobile audience. Google’s policy of ranking
website based on mobile-friendliness came into play and automatically gave a
boost to our SEO efforts.

Content Revamping

We scanned the entire on-page and
off-page content on the website and made notes on what strategy to follow in
order to impress both search engines and users. The Meta description and Meta
tags were updated with creative and compelling copywriting while we also
optimized the images with alt text and for quick loading. The on-page content
was rewritten with targeted keywords and in a clear & concise manner. We
also included a few videos of AB Corp. at work for increasing reliability and
trust factor of the company digitally. While we were at it, we also automated
the social media posts to reflect the weekly and daily blog postings and
services offered.

The Result

The ranking of the website and
the number of unique visitors increased on day 1 of our re-launching the
website. The traffic increased gradually and more people started interactive
with the website and taking actions like filling in the query form and
subscribing to their weekly newsletters. Here are some statistics of the result
obtained from our SEO strategies;

600%
growth in Traffic

2000+
Unique Visitors

5+
First Page Rankings

40%
more Conversion

For more details on this project
you can connect with our customer support or sales team at sales@sgintellect.com, and info@sgintellect.com alternatively, you
can also call on our number or request a call back. Get your website presence
analysis report today and learn how your website is performing with our
detailed online presence analysis and SEO audit reports.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.