E-commerce business is also filling coffers of the department. India Post earned close to Rs 1.5 crore from this segment from April to August.JAIPUR: Riding on annual flagship Diwali sale offers from e-tailers, India Post in Jaipur is witnessing an unprecedented growth in its e-commerce business. By the end of the sale season in mid-October, the department is expecting the business to grow by 900% compared to last year.

From mere 400-500 average bookings each day in November last year when similar sale was on, it jumped to 2,500 packets on Tuesday. Officials are now expecting it to cross 5,000 bookings by the end of sale season. To fulfill its commitment, the department has made arrangements and deputed a dedicated van for collection and delivery.

"There has been a great flow of business from e-tailer companies. It is just the beginning of the season and around 2,500 bookings are coming daily. We expect it go up to 5,000 in coming days," said an official of India Post. Apart from seasonal sales, business has also picked up steadily in this year. India Post had on an average 1,000 bookings in January which increased to 1,500 bookings by September.

Two of the e-commerce giants have signed an exclusive town delivery in Jaipur with India Post that had started from April 2015. Both companies book their orders with the department while India Post collects and delivers the orders within 24 hours.

Started with services at six pincode areas where the volume of parcels is very high, the department has now covered all 30 delivery points in the city.

E-commerce business is also filling coffers of the department. India Post earned close to Rs 1.5 crore from this segment from April to August. October earning is expected to match the revenues of five months combined.

As e-commerce is gaining prominence, the backbone of India Post, its postmen too are on a turnaround. Khaki-clad postman, popularly known as dakiya, are now delivering designer outfits ordered last night from a mega online company.

"Products purchased online from e-commerce websites are now delivered by the good-old trusted postman, who has been a familiar figure known for handing out money orders and inland and postcards. This is a major shift in our style of working," said an official.