Compare the relative merits of our range of format options and get inspiration for your next intelligent doordrop campaign.

Classic doordrop

National reach with low cost of entry

By blending distribution across Royal Mail, Newshare and the Whistl Own Network, Classic doordrop campaigns give you cost-effective access up to 27 million households in the UK. Our geodemographic targeting allows you to reach valuable consumers with the least wastage.

in-home sampling

Let consumers experience your brand in the comfort of home.

Allowing consumers to try your product in the home environment can produce a strong and sustained uplift in sales and a halo effect across your other product ranges. And because the in-home sampling is distributed on a solus basis by the Whistl Own Network, there are no limits on size or weight.

Multi-Page doordrop

Cost-effective, informative advertising and showcasing

A Multi-Page doordrop like a catalogue or brochure creates a perfect flow of factual information such as product descriptions, prices and store locations. This format brings the store experience to life in the home, enabling consumers to focus on purchasing decisions, driving online and in-store visits.

Category doordrop

A new media opportunity to grab a larger share of your target market

This unique and high-impact format draws together like-minded advertisers to showcase the best in category by encapsulating an assortment of high quality catalogues and mini brochures. It brings an exhibition-like experience to the consumer in their own home, and by giving you the cost advantages of a shared initiative, you can extend the reach of your media spend.

Envelope doordrop

Deliver a longer or more complex message at scale

Envelope doordrop gives you the opportunity to intrigue consumers while establishing credibility. This format is ideally suited to conveying a more detailed or complex message about your brand or offering, and can optionally include a reply-paid card or other enclosure.

Localised doordrop

There’s no place like home with a national campaign

Advertisers are increasingly recognising the value of bringing a local significance to national campaigns to get closer to consumers. Using print partners with the latest digital techniques, we can deploy localised creative cost-effectively across a national doordrop campaign to deliver stronger recall and receptivity.

Bespoke doordrop

Harness outstanding creative to create a truly memorable campaign

Today’s sophisticated die-cut techniques, eye-catching finishes and innovative formats allow you to create an exclusive doordrop that just begs to be explored. Bespoke doordrop brings your brand to life and differentiates your product launch.

Get into the festive spirit with Whistl. You could be eligible for a 20% Discount on Royal Mail campaigns from 5th December 2016 to 1st January 2017 and receive a free of charge Whistl campaign evaluation worth up to £5k. Terms and Conditions apply.

Why whistl?

We are experts in enabling brands to connect with consumers in their homes.

We apply insight and data analytics to target households that fit specific geo-demographic profiles. Our full service spans the campaign lifecycle, from briefing to delivery, and evaluation insights. We deliver flexibility and innovation - optimising campaigns via the Whistl Own Network, Royal Mail and Newshare.