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Social psychologists believe that a similar logic can be applied to help inoculate the public against misinformation, including the damaging influence of fake news websites propagating myths about climate change. A new study compared reactions to a well-known climate change fact with those to a popular misinformation campaign. medical behavioral interview questionsWhen presented consecutively, the false material completely cancelled out the accurate statement in peoples minds opinions ended up back where they started, researchers discovered. The researchers then added a small dose of misinformation to the delivery of the climate change fact, by briefly introducing people to distortion tactics used by certain groups. directoryThis inoculation helped shift and hold opinions closer to the truth, despite the follow-up exposure to fake news, the researchers reported. The study on U.S. attitudes found the inoculation technique shifted the climate change opinions of Republicans, Independents, and Democrats alike, according to the study, which was published in the journal Global Challenges. The study was conducted by researchers from the University of Cambridge, Yale University and George Mason University. Researchers say it is one of the first on inoculation theory to try and replicate a real world scenario of conflicting information on a highly politicized subject. Misinformation can be sticky, spreading and replicating like a virus, said lead author Dr.