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It’s very difficult to say as they are all so unique and so memorable in their own way. If I think of some, I would have to say when I first photographed Madonna for Versace in the 1990s. That was a real moment for me because when the campaign came out they printed a page just saying “Versace presents Madonna by Testino”.

It’s very rare people get recognized by just their last name, so that was very memorable – like the first time I was part of the group of photographers that are known by just their surname: Avedon, Newton, Penn...

Photographing Princess Diana too, of course was very memorable and special. Any shoot with Kate Moss and Gisele is always memorable too.