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DICE Message To Competition: We Are Coming For You

When the competition is ridiculously high, you can't afford to slip. One of your competitors will eat you alive.

And DICE has a warning for any developer that might trip and stumble: watch out. In speaking to OPM, DICE general manager Karl-Magnus Troedsson expressed great confidence in their upcoming title, Battlefield 3. Remember, the Call of Duty guys have been using the same engine since 2005, while the Frostbite 2 engine is blowing everyone away.

"Our competitors are getting lazy. They're using the same engine, the same recipe for building a game. At some point you need to take that leap. I haven't seen them take that leap since a long time ago. We are doing that now. They had better watch out. We are coming for them."

Granted, the popularity of CoD may never be topped but the Battlefield franchise has proven worthy in the past, and unless the newest CoD effort steps up big time, many are thinking DICE will steal the shooter crown in 2011. Okay, not in terms of sales (that seems impossible), but Battlefield 3 may rule the school, along with the likes of Killzone 3 and Crysis 2. Added Troedsson:

"Our competitors keep building very, very high tempo games. We want to tell a story with more drama curves. It's not about pumping round after round for six hours."

Love how they singled out COD. Also, in a lot of forums and comments I see people saying they will be picking this up over the next COD. I like it. This is how you boast about your game. You say you are the best without actually saying you are the best.Last edited by PasteNuggs on 3/23/2011 9:55:41 PM

battlefield 3 will no doubt be my favorite FPS of 2011, but unfortunately call of duty will probably win in terms of overall sales. its fan base it too set in stone.but like i said, no matter what the numbers are, battlefield 3 will be my FPS of 2011

@frostface Battlefield 2 doesn't. Battlefield 3 is the successor to Battlefield 2, the smash hit PC game from 2005. You are confusing the main series with the "Bad Company" sub-series. This plot is stand alone, as Battlefield 2 didn't have a campaign.

is there a single developer out there that does not have his or her head up their own a$$?seriously, DICE are a fantastic studio, but whats with all the sudden cockiness?modesty is dead in the world of game development!

the $hitload of money cod is raking in has them going bonkers when they should just concentrate on making good games. it is called cod syndrome. it's not fatal, but does make some developers talk a little wacky.

I agree, I might give it a chance, but seriously I'm tired of all game developers in general whether it be FPS or RPG talking smack...let your GAME do the talking as I always say. I'm looking at you >_> Crysis 2...

I'm hoping this statement.. "Our competitors keep building very, very high tempo games. We want to tell a story with more drama curves. It's not about pumping round after round for six hours." Doesn't mean that the SP campaign is only going to be around 6 hours long..Last edited by dirdiggler on 3/24/2011 12:32:27 PM

I like the last sentence because it is so true. Most FPS's nowadays feel like most action movies nowadays: way too fast-paced and way too short, with an under-emphasis on story, drama, and emotion. The only FPS's I've seen that are not like this recently are the Resistance games, and to an extent the Killzone games (GG may not be able to make a totally stunning story, but they try damn hard and the campaign is around the high end of FPS campaign lengths).

If DICE succeeds in making a lengthy and dramatic campaign, then I will once again be impressed by them. They're excellent devs, so I believe in them and hope they can do it. Hopefully they can finally end this stereotype that an FPS can't have a good story, because in the right hands they most certainly can. Make us all proud DICE, and give CoD hell.Last edited by Lairfan on 3/24/2011 7:53:03 PM