Tag: Event Marketing Bo-Kaap

Making people aware of usages and advantages of a product is the chief purpose of a promotional staff in Bo-Kaap . Looks are essential for the promotional personnel, equally more important is associated qualities like good manners, friendliness and, patience transparency of deliberation and speech fundamentally all the facial appearance as a person that ultimately will make him a likable person for the target clients.

The mixture of attractive appearance and personable manners works wonders in captivating a positive impression from the clients. A crumb of awareness of the product being promoted also comes across as an added benefit in managing the work better.

Return on Investment, or ROI, is a way of demonstrating as a figure or ratio the amount of revenue generated by your marketing spend. It is calculated by dividing the amount of revenue brought in by a specific campaign by the amount it cost to run the campaign, taking into account all expenses specific to that campaign, such as advertising agency fees, hire of promotional staff, and the production and distribution of any promotional merchandise.

It is not always easy to calculate the ROI for a given stream of promotional advertising. If you have been running promotional advertising concurrently in different media, such as TV and press, it is not easy to know which of the pounds generated in revenue came from which source. This is why advertisements often have promotional codes in them that you have to quote when you buy to receive a given offer - these codes can tell the business you are buying from, which stream of their advertising led you to them, and help them work out the ROI more accurately.

You may assume that the use of corporate gifts and promotional merchandise would yield a pretty low ROI, because of the cost associated with having these gifts personalised. This is not always the case, because incentives do drive up sales. As long as the profit margin is viable against the cost of what you want to give away, strategies involving giveaways can be very lucrative.

One form of promotional advertising where it is very easy to calculate ROI is with promotional merchandise. If you have giveaways where your customers have an incentive to buy based on the incentive of receiving a promotional gift, you can easily work out the revenue you have made in sales versus the cost of having these bespoke products made up and distributed.

When planning promotional activities using promotional merchandise, look at the cost of the bespoke products you need made up and analyze what the ROI would be in different scenarios in terms of how many sales you are likely to, or could potentially make. Remember that often, this sort of below-the-line advertising has very few other associated costs, but consider those that there are in your calculation - such as the staff needed to hand out samples, or any media advertising around your promotion. These forecasts will help you to establish whether the giveaways you would like to do are viable, and if not, help you plan to offer cheaper promotional products in their place.