Arcade created a series of films & print visuals, each depicting a typical everyday scenario where millennials can be their natural selves - playing the guitar, driving, baking, singing and gaming. Ribena is your perfect partner when you want to be natural. So go on be yourself because being anyone else, well, just wouldn't be you.

#BeMeMoments

Ribena Lightly Sparkling launches a new regional campaign targeting millennials to enjoy those little moments where they can simply be themselves.