2. Create bonus content

This gives people a taste of what you’re offering and also helps to grow your email list.

Email and chatbots can be helpful in delivering content to people who are interested in it. We have an episode about how to use Chatbots effectively from the founder of ManyChat.

3. Nurture the people already on your email list

Todd Giannattasio from The Growth Suite was on Episode 55 talking about building a funnel to grow your community. There’s a lot to learn from him in how grow and nurture your email list.

Bundle your content thematically and share them in your drip email sequences to warm up your list and add value.

4. Use testimonials to show value

Social proof is incredibly important because people want to see how you got results that they relate to.

We talked about this in Episode 48. We went in depth about how to get and use testimonials.

Create a Twitter Moment “buzz from others” when other people say something good about you. This is a great way to showcase testimonials and also let the other person know you find their feedback as valuable.

There’s nothing better than people saying nice things about you or your services. Madalyn’s process is to ask to use someone’s comment as a testimonial.

Screenshots are a smart way to establish social proof in your community. Just be sure to get permission from the testimonial author.

Take Action

If you have a community, how are you currently promoting to them? What promotions have caught your attention from communities you have joined? Head over to our Facebook group (Secret Word is “Action”) to share at or on Twitter or Instagram using our hashtag, #CTCPodcast.

How to reach Kami:

If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat.

How to reach Madalyn:

If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar.

Join Our Community

We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or just click the “Join Our Free Community” below to head straight to Facebook (shhh. The codeword is ACTION)!