Samsung unveils smart convertible 5-in-1 Refrigerator

New Delhi: South Korean multinational conglomerate company Samsung on Wednesday showcased India’s first Digital Inverter Compressor in direct cool single door Refrigerator series.

The new range is powered by Digital Inverter Compressor, which delivers efficient energy savings and an ease to connect with the home inverter during power cuts. With this launch, Samsung extends its innovative and unique Digital Inverter Compressor to the direct cool single door refrigerator category which is currently available in its frost-free range of refrigerators only.

The revolutionary ‘Smart Convertible 5 in1’ range which caters to the diverse storage needs of Indian consumers was also displayed at the event. The revolutionary Samsung Smart Convertible 5-in-1 Refrigerator is powered by Twin Cooling Plusâ„¢ technology that enables consumers to be flexible with cooling storage depending on their needs. The true independent cooling system allows turning the freezer into a fridge when required.

“Samsung is committed to address diverse consumer needs and preferences of Indian consumers with meaningful innovation. The largest range of Samsung Smart Convertible 5-in-1 Refrigerator with Smart Digital Compressor is energy efficient and durable, and addresses the unique storage needs of Indian consumers while also offering ultimate convenience,” said Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India Electronics.

“Our Smart Digital Inverter series is a blend of freshness, energy efficiency, even cooling and durability. It is a perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness during power cuts. With these new products, we are confident that we will sustain and further grow our share in the home appliances category,” Bhutani added.

Samsung continues to combine its technical expertise and meaningful innovation to bring consumers a new range of products designed to enhance and simplify modern living. Delivering convenience, efficiency and design, the new range is aimed to deliver a more comfortable home.

The five modes are Normal, Extra Shopping, Vacation, Seasonal, and Home Alone Mode.

So now if you bring home more bags home just convert your freezer into fridge with ‘Extra Shopping Mode’. If you are going out on vacation and need to store some food in freezer, simply switch on ‘Vacation Mode’ and keep only the freezer on and turn off the fridge section. With change of season just switch to ‘Seasonal Mode’ keep only the fridge on and switch off the freezer. When alone at home and don’t have a lot to store just switch to ‘Home Alone’ that switches off the fridge and converts freezer section into fridge.

And not only the 5 conversion modes are the perfect solution to different storage needs but every mode also saves energy giving more savings.

Smart Convertible 5-in-1 also ensures freshness and taste are maintained. When fruit and vegetables lose their natural moisture in low humidity conditions, the surface becomes dry and wrinkled, and obviously no longer fresh. Optimum levels of moisture within the refrigerator are needed to keep freshness and taste locked in. The Twin Cooling Plusâ„¢ independent cooling system ensures that the right temperature and humidity level up to 70 percent is maintained throughout the fridge, so no matter where food is stored it stays fresh for upto seven days.

All food odours can change the taste of frozen foods and affect the flavours of finished dishes. Twin Cooling Plusâ„¢ is a truly independent cooling system, with separate airflows in both the fridge and freezer. This prevents unpleasant smells from foods moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

Samsung Smart Digital Inverter Single door refrigerator is India’s first and only refrigerator which offers 5 Star Rating, 10 year warranty on compressor & runs on home inverter during power cut.

It is also India’s first Digital inverter compressor and Smart Connect inverter series in the single door category.

The 2016 range of Smart Convertible 5-in-1 refrigerators are available in multiple sizes, starting from 393L and will go up to 670L and will be priced at INR 45,000 to INR 82,500. (ANI-BusinessWire)