What do you think of the new features in Blogger in Draft?

Twitter Updates

Friday, May 4, 2007

Kontera ContentLink: An alternative to Google AdSense

Google AdSense now have another competitor - Kontera ContentLink™. Kontera provides contextual ads they called ContentLink™ using what they refer to as their patent-pending technology. You can read more about it by surfing Kontera's site.

It appears to me that there are some improvements of Kontera ContentLink™ over AdSense Text Ads. When you hover your mouse over the ContentLink™, a tool tip (a small box) will appear displaying the full text ad from the advertiser that sponsors that ContentLink™. The visitor then can choose either to ignore the ad or click on it if he find that that is what he is seeking. Furthermore, it either provides a relevant ad or an internal link to another relevant page within your site or network of sites. It may also provide 3rd Party Information Links to external information including dictionaries and encyclopedias. This provides for a better visitor experience and will encourage repeat visits. However, I do not know if publishers are paid for clicks to such sites but I very much doubt it. I will query Kontera and update this post when I receive a response.

However, there is a big difference between Google AdSense and Kontera ContentLink™. Google AdSense are prepared to work with small publishers and imposes no condition on the amount of traffic they receive to their sites, but Kontera ContentLink™ will only approve sites that have over 250,000 page impressions per month. That will rule out many blogs.