The 411: The west side mixed use complex took on a party atmosphere as a big crowd took advantage of drink, dining and retail specials, with a portion of proceeds going to Victory, the American Cancer Society nonprofit that won the CultureMap Charity Challenge. CultureMap editor-in-chief and style critic Clifford Pugh offered shoppers fashion advice at Dryden Kreps while CultureMap contributor Heather Staible did the same at Elaine Turner. At Grub Burger Bar, CultureMap food expert Eric Sandler created the Texas Legend Burger for diners.