awrence Bridges was
named "Best Advertising Auteur" by Connoisseur
magazine in 1989, inspiring the magazine to write, "Whenever
you see an ad that verges on art, chances are that Bridges had
a hand in it -- either as director, editor or graphic designer."Bridges, first as editor then as director, created nothing
less than a revolution in advertising for hand-held, grainy,
textured "anti-commercials," complete with quick cuts,
jumps, whip pans, stills and run outs. In 1984, the grainy, hand-held
"Walk on the Wild Side" Honda Motorcycle spot starring
Lou Reed, that Bridges edited, led to a flurry of commercial
imitations by countless directors andeditors.In 1988, Bridges went from cutting room to the director's
chair, and two of the commercials he would direct that year --
Very Fine Juices "Fill Up"and Gravy Train's
"Woof Woof" -- were cited by Advertising Age as among
the top 10 spots of theyear. Bridges' directing reel
includes the ground-breaking American Express Card campaign out
of Chiat Day, Bugle Boy Jeans, Arby's and the AT&T credit
card drive, among other spots.In 1982 Bridges founded
the renowned editing and digital designcompany, Red Car Inc. and is currently its Presidentand CEO. Bridges
currently lives in Los Angeles with his wife Elizabeth and daughter
Melanie.