CSR plc (LSE: CSR)(NASDAQ: CSRE) today introduced COACH16™, a new
flagship Digital Camera Processor that provides support for the most
advanced features in today’s high-performance still and motion-image
portable devices, including Digital Single-Lens Reflex (DSLR) cameras,
Mirrorless Interchangeable Lens Cameras (MILC) and high-end Digital
Still Cameras (DSC). The performance of COACH16
also makes it perfect for camcorders and other mobile video
applications, including those in sport cameras, security cameras and
mobile drive recorders.

Already a global leader in system-on-a-chip (SoC) solutions for digital
cameras, the introduction of COACH16 signals CSR’s leadership in the
newest and most powerful categories of cameras and imaging devices. In
addition, COACH16
is pre-configured to address the growing need for geo-location and
wireless connectivity in mobile imaging devices. For example, coupled
with SiRFstarV™,
CSR’s high-performance GNSS location engine, COACH16 supports photo
geo-tagging and data logging, telling the user exactly where an image or
video-clip was captured. And coupled with the UniFi® CSR6030™,
CSR’s single-chip IEEE 802.11b/g/n solution, support for Wi-Fi® and
Wi-Fi Direct™ comes pre-integrated, offering COACH16 based cameras
hassle-free Wi-Fi connectivity to printers, TVs, PCs, tablets,
smartphones and the Internet for easy upload and sharing of images,
automatic photo back-ups, streaming of live video, and remote control.

Image quality is the highest priority for all photographers and this
priority takes on even greater importance among users of DSLR and MILC
equipment. In Digital Camera Processors, reducing “noise” within the
image is one of the biggest challenges to delivering high image quality,
particularly with images taken under low-light, when noise is greatest.
CSR’s image processing engine is widely regarded as the best in the
industry, with the highest level of noise-reduction available, together
with excellent colour reproduction, sensor and lens artifacts
correction, and image enhancement engines. The COACH16
processor pushes the boundaries of what photographers can achieve with
the newest, most powerful camera systems.

New COACH16 features unleash photo creativity

The COACH16 not only takes advantage of the power of the latest version
of CSR’s image processing engine, it gives photographers at every level
greater performance and access to a number of new and improved
capabilities.

“The demand for new and powerful features for mobile imaging
applications and devices continues to expand and accelerate, and the
COACH16 digital camera processor is the latest evidence of CSR’s
commitment to continued leadership in this area,” said Anthony Murray,
Business Group SVP, CSR. “The combination of performance and features in
the COACH16 will allow device and application developers to greatly
broaden their offerings, and will unleash a new wave of creativity from
users of these new devices.”

Full HD support: 1080p60 (also referred to as “Full HD”) video
delivers double the performance of 1080i60 (interlaced) video, and at 60
frames per second. COACH16
also supports all common video formats including mp4, AVCHD™, AVCHD 2.0,
iFrame, and others. It has a new generation of temporal filter engine
for superior low light performance and also supports a second video
stream during Full HD recording.

Hi-Resolution Electronic Viewfinder support: In early models,
MILC camera electronic viewfinders typically offered images with
low-resolution and high-latency, both of which offer significant
challenges for serious photographers. The COACH16 not only contains
dedicated hardware to serve the electronic viewfinder, it does so with
high-resolution and very low latency – even at the highest video frame
rates.

Endless Sustained Burst: Thanks to its high throughput, the COACH16
processor offers extremely fast click-to-click performance – enabling
true endless sustained burst photography with minimal lag while the user
is forced to wait for the processor to “catch up”. Even with very
high-resolution camera, the COACH16 is designed to maintain an endless
“burst” at a high frame rate.

Super-Resolution Video Technology: The COACH16 utilises new
super-resolution video technology to create much sharper, realistic
video images by processing the full size images from the sensor and
downscaling them to video resolution using a highly sophisticated RGB
scaler. With COACH16,
video taken with digital cameras can now have the same high-quality look
and feel as video from the best camcorders.

Multi-Frame Noise Reduction: Digital images taken under low light
level conditions commonly contain high levels of random digital “noise”
within the data stream. CSR’s digital camera processing technology has
long been recognised for the ability to reduce that noise. The COACH16
takes that noise reduction to the next level with the new Multi-Frame
Noise Reduction (MFNR) technology. When a low-light picture is taken,
MFNR technology actually captures several images in a fraction of a
second, and then uses a special hardware-accelerated algorithm to mix
the best parts of each into one image with the lowest possible amount of
noise. And since COACH16
accomplishes this in hardware, the process is far faster than anything
possible with software solutions that attempt to imitate this feature.
The result is more accurate, nearly instantaneous, and yields better
low-light pictures.

Smart Flash: When flash is used, photographers are often
frustrated with the results, which can include a washed-out subject in
the foreground and an underexposed background. Smart Flash takes TWO
pictures in very rapid succession – one with flash, one without – and
uses a hardware-based algorithm to combine them. Since Smart Flash is
hardware-accelerated, the processing and combining of the images,
including precise picture alignment and motion compensation, occur with
minimal lag.

Native USB 3.0 support: As camera image size increases, and as
more users take HD video with their “still” cameras, storage demands
increase well into the multi-gigabyte range. The need to move these
images from the camera to other storage or display devices exposes the
limitation of the transfer speeds of USB 2.0. COACH16
includes native support for USB 3.0 which offers transfer rates ten
times higher than USB 2.0.

About CSR

CSR is a global provider of innovative silicon and software solutions
for the location-aware, media-rich, cloud-connected world. Our platforms
are optimised for the automotive navigation and infotainment,
digital cameras and imaging, connected home infotainment and wireless
audio markets. We provide solutions to complex problems in the
audio-visual, connectivity and location technology domains across a
broad range of markets, with a technology portfolio that includes GPS/GNSS
systems, Bluetooth®,
Wi-Fi®, FM, NFC, aptX® and CVC™ audio
codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers,
DSPs and broadband receivers. CSR's technology solutions and market
platforms enable its customers to deliver a superior user experience and
are adopted by leaders in the auto, computer, home and mobile markets.
More information can be found at www.csr.com.
Keep up to date with CSR on our technical
blog or CSR
people blog, YouTube,
Facebook
or follow us on Twitter at twitter.com/CSR_plc.

###

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are not historical
facts and constitute ‘forward looking statements’ within the meaning of
the United States Private Securities Litigation Reform Act of 1995 in
relation to CSR’s digital camera processing technology, and their
performance characteristics in still and motion-image portable devices,
including Digital Single-Lens Reflex cameras, Mirrorless Interchangeable
Lens Cameras, high-end Digital Still Cameras and other consumer
electronics products, and other future events and their potential
effects on CSR. These forward-looking statements can be identified by
words such as ‘will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’
‘enables,’ 'designed to' and other similar expressions regarding the
performance characteristics of CSR’s digital camera processing
technology, and their performance characteristics in consumer
electronics products, and their potential effects on CSR. Any future
release of CSR’s digital camera processing technology or consumer
electronics products containing such technology, related products or
modifications to such products’ capability, functionality or features
are subject to ongoing evaluation by CSR and its customers, and may or
may not be implemented and should not be considered firm commitments by
CSR or its customers and should not be relied upon in making purchasing
decisions. Such forward-looking statements represent the current
expectations and beliefs of management of CSR, and are based upon
numerous assumptions regarding CSR’s business strategies and the
environment in which CSR will operate and therefore involve a number of
known and unknown risks, contingencies, uncertainties and other factors,
many of which are beyond the control of CSR, including, but not limited
to, those detailed from time to time in CSR’s periodic reports (whether
under the caption Risk Factors or Forward Looking Statements or
elsewhere), which are available at the SEC’s web site http://www.sec.gov.
Each forward looking statement speaks only as of the date hereof. CSR
does not undertake to release publicly any updates or revisions to any
forward looking statements contained herein, otherwise than required by
law.

AVCHD and related logos are trademarks of Panasonic Corporation and Sony
Corporation.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth
SIG, Inc. and licensed to CSR.

Wi-Fi® is a registered trademark of the Wi-Fi Alliance. Wi-Fi Direct™ is
a trademark of the Wi-Fi Alliance.

Other products, services and names used in this document may have been
trademarked by their respective owners.

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