Science Says: The Ideal Length for Everything You Want People to Share Online

What is the ideal length for a blog post, tweet or YouTube video? Good question! If you’re in the business of creating content, whether for user education, lead generation, or data collection, you want to make sure the information you share is of the length people want to see and hear.

If a blog post is too short, or too long, it might not get the attention it deserves. A tweet that allows room for retweeting (and a bit of editorializing) is more sharable than one that’s already maxed out at 140. Hat tip to the fine folks over at Buffer for pulling these numbers together, with some additional help from Orbit Media and our very own Ben Mach, ShortStack’s Archduke of Content Alchemy (aka the head of our user education department).

Readers, what do you think about these numbers? The one we (sort of) take exception to is the suggested length for a blog post. Most of time we don’t want to read quite that much. To download a PDF of the image below. just click on it.