Boch & Fernsh Office by Whitewater Studios, Mumbai – India

March 24th, 2017 by retail design blog

Whitewater Studios has designed the new offices of creative agency Boch & Fernsh, located in Mumbai, India. This office space was the new extension of our creative agency. We specialize in creating videos and UI Design for clients. We left all support functions like admin / accounts / HR in the previous office and wanted this space to be a creative space only. We had a few lessons to apply from our previous office space: Partitions are great to isolate yourself but when team work and collaboration is a key factor, we wanted no visual blocks.

It took people time to hone their focusing ability but in hindsight it seems like the right decision. Dual screen designers never had enough room in all workstation products. The central desk was custom built for dual screen set up that can even go up to 3 screen setups. Being a design firm, it was very hard to resist to NOT fill up our walls. We used a shadow effect on the paintings. The monks were chosen as a subject that are the closest match to depict our physical body and our astro-physical one.

The image is printed on the glass and the shadow falls on the empty white container behind. At first it looks like an optical illusion but to us, it means we have 2 beings in us, the mortal body and our ever wandering soul. The swing and the recharge beds are key to our office. In today’s ever connected world, we never switch off, there are no working hours anymore, notifications control our life. If only we could steal forty winks and some fresh air while swinging. We gave up the temptation of fitting in more desks over these privileges.

The wall painting outside was custom drawn and represents the daily grind of Mumbai life..the contrasts of progress and poverty, of reality and illusions. The man on the horse is a historical legend and a pride of the region we belong to. The backside has a garden area where we have planted seeds to some species that grow beautiful flowers. We are hopeful that in 2-3 years it will grow more than human height. That would make the greenwall area even more beautiful.