BABY GOT BLIMP! KIDS CHOICE AWARDS '12 (25th Anniversary)

Style guide, environmental design for all events surrounding the KCA weekend, orange carpet and all collateral materials for Nickelodeons 25th Anniversary of Kids’ Choice Awards 2012, this year hosted by Will Smith.First time ever for multi colored blimps matched with a glossy silver logo. Do you notice the giant slime wave coming at you in the reflection?!

ROLE:Art DirectorCREDITS:Designed by the Nickelodeon Brand & Events Team (shoutouts to Jane Trieu, Shino Urano, Amelia Irwin, Dan Dickson)Production/Events company: Freshwata - If you scroll all the way down you can see a video of how they work with us. We make the art, they make it happen, nobody sleeps. IT’S MAGIC!

ADDITIONAL UNNECESSARY FUN FACTS:This year was special for many reasons. It was the 25th anniversary (!) of the KCA’s hence the silver look. We got an Emmy. But even more special, my mom and dad came to visit me from Sweden this year and I think it was the first time they understood what I actually do. (and obviously was very impressed I mean hello) Since it is a kids event naturally there is an open bar which my dad took advantage of to great length. When an SVP asked me to introduce her to my parents I pretended I couldn’t find him. (He was behind me spread out on a white chaise in the Viceroy hotel lobby wearing a light up mohawk wig, holding a drink and asking me in Swedish to take a picture of him) Later on he may have also flipped over a table in the nick presidents vip lounge viking style. But you know what, that room needed some excitement . So yeah needless to say 2012 KCA’s was very special.RIP I love you dad for always keeping it real.