We began with a basic premise: that every city needs a proper place to stay. These hotels and residences may be bold explorations of uncommon luxury; they may be refined meeting points where social lifestyle and residential quarters layer west-coast design, wellness and culture. However cultivated the hospitality, it’s the simplicity of this one feeling that matters: At the end of the day, when you rest your head, that everything is just, proper.

Condé Nast Traveler's 2018 Hot List

THE HIPPEST HOTEL IN SAN FRANCISCO

For the 22nd edition of the Hot List— Condé Nast Traveler picks of the year’s top hotel openings—these 102 outstanding winners represent not just the vanguard of the world, but where travelers are headed next, and San Francisco Proper is one of them. “The hippest hotel in San Francisco right now”, they mention, “the Proper Hotel also is one of its newest—and it’s making its mark quickly.”

Rooftop Living

“THIS ROOFTOP BAR COULD BE THE TOP OF THE MARK FOR THE 21ST CENTURY”

120 feet above Market Street at San Francisco Proper Hotel, sits a new social playground with spectacular sweeping views of the City by the Bay. Liquor.com considers Charmaine’s one of “The Best New Bars in San Francisco” and San Francisco Magazine calls it “The New Jewel of Mid-Market” with “adventurous cocktails”. And Condé Nast Traveler mentions it as a “hip, swanky rooftop bar”.

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.