Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

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PROSPECTS

Increased demand for premium products is being seen across the beauty and personal care market. The main reasons for this are changing consumer lifestyles and preferences, with these including a desire to live healthily, paying more attention to the environment and a shift away from owning goods to experiencing things.

Digital excellence at the heart of change in premium beauty and personal care

Digital excellence is at the heart of change in premium beauty and personal care in Romania. Although internet retailing still accounts for only a small share of sales, this does not reflect the influence of the online channel on the premium segment.

COMPETITIVE LANDSCAPE

Increasing appeal of natural and sustainable ingredients

Romanian consumers are as passionate about the value a brand and product can offer them as they are about the quality of the product itself. One of the main drivers of growth in the premium segment has been the consumer trend towards healthier lifestyles.

Pharma products enjoying stronger consumer interest

Pharma/derma products and brands enjoyed stronger demand in 2017. These types of products are sold only in chemists/pharmacies and drugstores/parapharmacies in Romania but their availability is continuously increasing.

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