Fibonacci Design Lab

Identity Package

Project Description

Commercial branding for Fibonacci Design Lab involved the creation of many elements. I created the logo from the Greek letter for phi. Phi represents the ratio of 1:1.68, the Golden Ratio. The Fibonacci Sequence is a sequence of numbers that eventually equals this “golden ratio” which is thought to create eye pleasing proportions. This is the concept that FDL was founded upon.

Along with the logo came a few characters. We have Leo Fibonacci himself and Bob, his trusty robot sidekick. I created characters to give FDL a friendly yet trustworthy face. Leo and Bob can be found throughout the website and on branded materials.