everything Divergent related (Shai and Theo as well)

Hugo Bos

There has been speculation for a while that Theo James had landed some type of Huge Boss campaign. In an article today from People Style Watch ,it was confirmed that Theo is the new ambassador for a Hugo Boss fall fragrance.

Theo says, “I’m honored to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

Check out the first promotional image above for a look at Theo’s new campaign. We cannot wait to see more!