Naked wins Melbourne Central

Melbourne’s largest CBD shopping centre, Melbourne Central, has appointed Naked Communications Melbourne as their lead strategic and creative agency.

Naked was selected after a competitive pitch process to lead Melbourne Central’s creative thinking over the next two years.

Justin Shannon, General Manager, Melbourne Central said – “We were really impressed with Naked’s creative approach and their understanding of our audience and business issues. Their pitch demonstrated a great strategic ability balanced with some unique ideas that will help us achieve our objectives over the next 24 months. We share Naked’s philosophy of building a brand through people and with over 40 million visitors a year to Melbourne Central, this is an exciting proposition.”

Matt Houltham, Managing Director of Naked Communications Melbourne said, “It’s great for our Melbourne office to have such an iconic Melbourne client as Melbourne Central. It’s a fantastic retail destination with big plans. We are very excited to be helping them attract and retain shoppers in this competitive and rapidly evolving environment”.