Stick it on and Forget About it, AmpStrip Will do the Rest

June 8, 2015

5:00 pm

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As a general rule of thumb, it’s a good idea to keep track of your heart rate while you’re exercising. However, if you’ve ever spent an extended amount of time in the gym, you know that it’s easier said than done.

Sure, cardio equipment has built in monitors, but those aren’t incredibly dependable. Heart rate monitors seem to be the best bet for athletes, but there’s still something to be desired in what they offer. At least that’s what the team at FitLinxx seems to think.

It started with a simple question: do you know how your body is recovering? Having heart rate data while exercising is great, but having 24/7 hear rate data is light years better.

The team built their first consumer offering in AmpStrip, a wireless heart rate and activity monitor that’s worn all day, every day to help athletes train to the peak of their performance. Built as a small, waterproof adhesive strip, AmpStrip automatically and continuously tracks activity during workouts, rest, recovery, and sleep.

“There’s a lot of tech already available for tracking activity and things, but there’s not much out there that gives athletes the ability to monitor health data around the clock,” says CEO and President of FitLinxx, Dave Monahan.

AmpStrip wirelessly streams data in real time to its partner app on the user smartphone, via Bluetooth. All of the data is stored in the wearable’s memory banks for 24 hours though and syncs the next time you’re near the phone – that way you don’t have to think about it much.

It tracks all kinds of data too:

Heart rate

Calories

Performance over time

Sleep

Respiration

Posture

Rest and recovery

“This is about as close as you can get without having something implanted in your body,” says Monahan. “Other devices out there don’t give you the full twenty-four, seven picture.”

It’s also built to work with popular apps out there, like Map My Run, so you don’t have to completely start over from scratch on new platforms if you get an AmpStrip. It that weren’t enough, it’s also completely waterproof.

Monahan’s wearable really is a dynamite idea, and that’s not just my opinion. At CES 2015 they were one of Engadget’s best of CES winners, one of Stuff Magazine’s choices for wearable tech awards, and the 2015 CES ‘Best of Innovation’ honoree.

As the team says, CES was the first step out into the consumer market. They’re using it to gear up for a beta testing phase in the next few weeks as well as drive traffic to their ongoing Indiegogo campaign where they offer AmpStrip at reduced rates.

“The single most important thing for athletes to measure is heart rate. It gives you insights into how far you can push your body during your workouts,” says Monahan. “Knowing what your body can handle, when you push, and when to scale down you can avoid overtraining.”

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Will is a Senior Writer with Tech.Co, based out of America’s Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He’s the resident Android junkie and will be happy to tell you why you should switch to the OS. When he’s off the clock, Will focuses his literary talent on the art of creative writing…or you might find him surfing in Ocean Beach.