March to Leave

Former Ukip leader Nigel Farage spearheads the March to Leave protests.

Our Brexit vote is being betrayed, that’s why Leave Means Leave is officially launching the March to Leave. We’re going from Sunderland to London to tell the Westminster elite we will not be betrayed. Get your walking boots, join us on the March to Leave: – marchtoleave.com

More or less simultaneous with the Put it to the People march, brexiteers held their protest march walking from the North of England to the nation’s capital. The branding and identity for this nationalist movement brings together many international elements in a slightly confusing manner. The Leave Means Leave organisation chose to campaign through a website with a .eu domain (although they want to leave the European Union), there’s Gilets Jaunes (but they’re blue), the prefab signs are sized and designed in the style of US campaign signs (three lines of all caps and centre-aligned reversed type on a single color background) …and is that really the all-American vernacular Gotham, ‘the Obama Font’ doing most of the typographic work?