In the interesting times that we live in today, the meaning of success is different for different people. What seems to an individual as an achievement may not be so for someone else. But on a more general level, being able to convince other people of your ideas and influence their action is what broadly defines success. This ability to influence others requires strong marketing skills - which is quite sought after these days. And this is a skill that can be learnt and developed!

Since the heart of any venture's success lies in how it is marketed, there is always a demand for talented and qualified marketers. It comes as no surprise then, that almost all the well-known business schools in India and abroad now offer marketing as an integral specialization of the Masters in Business Administration (MBA) program.

An MBA in Marketing teaches you:

Communication

Presentation

Market Research and analysis

Past, present and future scenario of various industries

On the job training

International exposure

Selling

Product design

Pricing

Advertising

The economy driven society that we live in today demands that the constant process of buying and selling goes on. To achieve this, all businesses around the world are always on the lookout for successful marketers. An MBA with a specialization in marketing gets you prepared.

"We not only teach marketing but we make students learn the intricacies of real life through live studies, interactions, problem solving and technology aided presentations. Thus, it's a different culture of learning that we inculcate in our MBA (marketing) students," says Dr. SM. Mariyam Fatima, who teaches Marketing to MBA students at the Glocal School of Business, Glocal University.

Career scope

According to QStopMBA.com, there is a growth of 13% in the FMCG (fast moving consumer goods) sector in 2014. They also project a 38% growth in MBA jobs in Asia in 2014.

In India, according to payscale.com, the average annual salary of a marketing manager in a few major cities is as follows:

New Delhi - Rs 6 lakhs+

Bangalore - Rs 7 lakhs+

Mumbai - Rs 7 lakhs+

Pune - Rs 5.5 lakhs+

All kinds of products, services, ideas, people, brands need to market themselves effectively to stay in business. This whole process requires a whole lot of people who can market and sell and influence a person's decision by converting him into a customer.

In today's era, and in the days to come, a specialization in marketing opens doors to virtually every type of industry. Marketing jobs are in demand in all the sectors such as automobile, information technology, FMCG, education, advertising, consulting, entertainment , manufacturing, financial services, social media, tourism etc.

The scope of marketing has diversified in recent times. Not only are there opportunities to sell different products and services, but also, the ways to sell have been changing. There has been an ongoing transition in ways to market a product or service.

Although the traditional marketing channels (e.g. print media, direct mail, TV, radio etc.) are still in use, the latest marketing tools (social media, email marketing etc.) are the ones more frequently and widely used.

With an ever changing customer profile, the right way to target a product/ service to the right customer can be quite a challenge. An MBA in marketing equips you to tackle this demanding task.

Why MBA (Marketing)

Doing a specialization in Marketing has its own set of advantages, other than, of course preparing you for the real job! Some of them are:

1. No particular bachelors degree is required; you could be a graduate from any stream : science, arts, commerce or any other.

2. Virtually every sector and industry requires marketers. So you have many different industries to choose from. Other MBA specializations don't have that plethora of options to choose from. Other than the traditional sectors like FMCG, consumer durable, information technology, automobiles etc. that offer various level marketing jobs, industries like education, tourism, real-estate, financial services etc. are all out to attract outstanding marketers.

3. The career path for a marketing professional is unlike any other. Opportunities to grow are endless. Many CEOs around the world hold an MBA in marketing.

4. If you like travelling and meeting new people, an MBA is marketing is your best bet.

Specialization in marketing management works as a launch pad for freshers. There are various companies looking for talent to market and sell their product and what better place than a B-school to look for them. Many reputed companies visit these schools to offer jobs to qualified and trained students.

Job profiles

MBA in marketing offers a lot of job profiles to choose from. Graduates can consider job profiles as marketing executive, market research analyst ,brand manager, relationship manager, product manager, client servicing, business development manager, etc. which can, with experience grow into more responsible roles within an organizations.

So as we see, a degree in MBA is a beginning to many possibilities and a specialization in marketing differentiates you from a good marketer, thereby helping you become a great marketer. A specialization in marketing is what you need- after all, you want yourself accepted in this challenging, fascinating and fast changing world.

About Glocal University

Glocal University, ‘Shaping Global Minds,’ is like an international university, right here in India. Set amidst the serene surrounding of Shivalik foothills, it is a university which strives to transform its students into world class citizens. Recognized by University Grants Commission (UGC,) Glocal University’s vision focuses on the holistic development of its students. Glocal ensures that its students have a positive impact on society-both globally and locally. Known for its schools in the fields of technology, business, computer science, commerce, education, research, legal studies, media, and more than 35 post graduate and graduate courses, Glocal University is the answer to your quest for knowledge. With an infrastructure which is comparable with the best in the world, spread across a vast campus of approximately 300 acres, Glocal University is at an advantage as it is very well connected to nearby industrial cities of Delhi, Saharanpur and Dehradun.

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