Look up your top videos and playlists

The Engagement tab of YouTube Analytics shows you your top videos and playlists across your channel. It also shows you how many viewers liked or disliked your individual videos.

By default, the key metrics cards on the Engagement tab shows you watch time and average view duration. Videos that best interest viewers will have both high watch time and high average view duration. This means that your video was frequently watched, and for most or all of the video.

See top videos and playlists

Top videos

The Top videos report highlights your most popular videos. By default, the report shows top videos by watch time. Click into the report to select different metrics, like views and impressions.

Top playlists

The Top playlists report shows you which of your playlists have had the most watched time. It doesn't matter if some of the videos on the playlist are from other channels. You can see playlist data even if you've never uploaded a video.

Likes (vs. dislikes)

The Likes (vs. dislikes) report summarizes how many people liked and disliked your videos. This card only appears after you’ve selected a specific video, however, you can add the Likes (vs. dislikes) metric after expanding the card at the video or channel level.

FAQ

Why can't I see data for a specific playlist?

YouTube Analytics only shows data for playlists which received views in the selected time period and are public.

Does it matter whether I own all the videos in the playlist?

No, this report shows data regardless of the ownership of the videos.

Can I see data for my top playlist if I’ve never uploaded a video?

Yes, you can still see data for your playlists if you haven’t uploaded your own videos.

Why did my like count change?

You may see like and dislike counts change as some may be marked invalid and periodically removed from the counts. Learn more about our Likes Policy.

In rare instances, you might see more likes/dislikes than views since these metrics are adjusted by different verification systems.

Why is my video’s like count in Analytics different from the watch page?

The number of likes/dislikes in YouTube Analytics may be different than what you see on the watch page under the video. This is a known issue and our team is working to fix this. In the meantime, please refer to the counts on the watch page under the video for the most accurate count.

Metrics to know

Average view duration

Estimated average minutes watched per view for the selected video and date range.

Impressions

How many times your thumbnails were shown to viewers on YouTube through registered impressions.

Impressions click-through-rate

How often viewers watched a video after seeing a thumbnail.

Likes (vs. dislikes)

The percentage of likes on your video.

Playlist starts

The number of times viewers initiated playback of a playlist.

Views

The number of legitimate views for your channels or videos.

Watch time (minutes)

The amount of time that a viewer has watched a video. This gives you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon).