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After Deletion of URL - Which is bettar 301 redirect or Error 404 Message.

I saw two URLs in my site having same content. I checked in Google analytics and remove one URL which having almost negligible traffic near about 20-30 in 2 years and other page having getting traffic in Thousands so I decided to remove less traffic URL.

So, Please tell what is the best SEO Technique after DELETION of Duplicate URL Page. Should I remain this Url as Custom ERROR 404 Message for Google that Google should recognize that this Page doesn't exist or setup a Permanent 301 redirection on right WEB PAGE.

If I show the ERROR 404 Message to Google . Is it perfectly Fine for website or Google sees as a Negative thing for Website or Permanent 301 Redirection on main page is better.

From what you described, the page you deleted was already being penalized, a fact that is proven since you were not receiving the massive amounts of traffic you had on the other one. The main page is probably going to remain unchanged but it's good that you removed the old one.

I think this is an interesting scenario where a 404 is actually better. 301 might not hurt but looking at the substance value which looks like nil in this case....there's actually no value in doing a 301. Granted that it can only help (and very very rarely hurt), but if it did not help the page itself, there's no value there to redirect it to the other page and this is that rare case scenario where it "might" hurt to do a 301...so not worth the risk.

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