Begutachtete Aufsätze und Abstracts in Konferenzbänden

Sponsorship Legitimation as Identification: The Case of the German Sports Business Industry, in: Proceedings of the 2013 British Academy of Management (BAM) Conference, Liverpool, Großbritannien, September 2013 (zus. mit T. Dum und J. Koch).

The Role of Cause-Related Marketing in CSR Communication, in: Proposal Proceedings of the 4th International Conference on Corporate Social Responsibility, September 2010, Berlin (zus. mit D. Steckstor).

Longitudinal Effects of Capacity Driven (Dis)Services, Working Paper 39/2005, International University in Germany, School of Business Administration, Dezember 2005 (zus. mit J. Becker).

Customer Equity and Stock Performance: Approach and First Results; Working Paper 25/2004, International University in Germany, School of Business Administration, Dezember 2004 (zus. mit J. Becker).

A Panel Analytic View on Core Service Buying in Customer Relationships: An Example from the Airline Industry, Working Paper 17/2003, International University in Germany, School of Business Administration, Dezember 2003.

The Effect of Word-of-Mouth on Services Switching Decisions: Perceived Influence and Actual Choice, Working Paper 13/2002, International University in Germany, School of Business Administration, April 2002 (zus. mit F. v. Wangenheim).

Valuation of Customers‘ Word-of-Mouth Referrals: Approach and First Results, Working Paper 10/2002, International University in Germany, School of Business Administration, Januar 2002 (zus. mit F. v. Wangenheim).

Direct and Moderated Effects of Customer Satisfaction on two Dimensions of Loyality in a Business-to-Business Context, Working Paper 09/2001, International University in Germany, School of Business Administration, Dezember 2001 (zus. mit F. v. Wangenheim).

Satisfaction, Loyalty and Word-of-Mouth Within a Firm's Customer Base:Differences Between Stayers, Switchers and Referral Switchers, Working Paper 06/2001, International University in Germany, School of Business Administration, Oktober 2001 (zus. mit F. v. Wangenheim).