Technology Alliance Partner

VMware Technology Alliance Partner Program Video

What is the Technology Alliance Partner (TAP) Program?

The Technology Alliance Partner (TAP) Program enables companies to partner with the global leader in virtualization, with more than 480,000 customers worldwide. Get the tools and resources to build and deliver your solutions on the VMware platform. Test, integrate and package Application Software, Infrastructure and Hardware products with VMware products across the Software Defined Data Center, End User Computing and Hybrid Cloud areas – on premise or in the Cloud.

Created exclusively for software and hardware vendors, the TAP program will give you what you need to develop and deliver joint solutions to our shared customers and help you achieve certification to stand out in the VMware Solution Exchange marketplace.

In addition, partners can also explore integration with the AirWatch platform through the TAP Mobile program. The growing customer base of AirWatch & VMware gives partners a great opportunity to grow their business and succeed further in the mobility space. With that in mind, the TAP Mobile program provides partners with access to the Airwatch platform, a comprehensive enterprise mobility platform that delivers simplified access to enterprise apps, secures corporate data and enables mobile productivity.

Partners interested in joining the TAP Mobile program should note that they are required to sign a seperate program agreement and the TAP Mobile program has it's own requirements and benefits that are seperate from the TAP Access, Elite, or Global levels.

TAP Mobile partners interested in cross-enrolling as a TAP Access or Elite partner must first partner with VMware as an Enrolled level partner. Once cross-enrollment has been completed, the TAP program could then be selected as a partner route-to-market. TAP Access, Elite or Global level partners interested in the TAP Mobile level will need to cross-enroll in the TAP Mobile level by filling out the TAP Mobile partner application.

The VMware Solution Exchange is VMware’s ecosystem marketplace – a central location where customers can research, evaluate and rate more than 2,500 solutions from VMware technology partners, systems integrators and developers.

How to apply for TAP Program membership

Each partner has to first join the VMware Partner Network at the free Enrolled tier. Technology Alliance Partner (TAP) is just one of the programs that a partner can choose to apply for after joining at the Enrolled tier level.

The Enrolled tier allows you to:

Learn more about the different partner programs.

Take time to decide which program is right for your business model, and start acquiring the needed sales and technical solution skills with free online training to accelerate time to first transaction.

Choose to apply for TAP and other programs as TAP program supports cross-enrollment.

Please note that partners in the Enrolled tier do NOT have resell rights.

How to apply for TAP Mobile membership

Partners interested in joining the program as a TAP Mobile partner must apply to join the program by completing the "Becoming A Partner" form located here. Interested partners must sign and agree to the VMware TAP Mobile agreement to ensure their application is reviewed for approval.

Membership in the TAP Global program is by invitation only. Partners must meet the following eligibility criteria to be considered for membership. VMware will select from among eligible applicants based on the best opportunities for deploying successful joint solutions into the market in light of available resources.

Global Eligibility Criteria

Partners should meet at least one, and preferably more or all, of the following criteria to be considered for invitation to the Global Level:

Must be a TAP Elite partner for at least one year prior to application

At least one partner product must be certified as VMware Ready

Partner must have Global sales distribution in at least two major geographical regions

Partner must drive measurable direct or indirect revenue back to VMware

In addition, any partner wishing to be invited must complete an application for VMware’s review. Please reach out to the TAP Team to express interest and apply.

Program Benefits

The Global Tier was introduced at VMworld 2015, with additional benefits for existing tiers. For a more detailed list of program benefits, refer to the TAP Program Guide.

Benefits

Mobile

Access

Elite

Global

BenefitsFree Software Licenses - Not for resale (NFR) licenses for the purposes of demonstrating, developing, testing and supporting interoperability and integrations between partner products and VMware software.

Benefits Eligible for Embedded OEM Consideration – TAP Elite and Global partners interested in packaging and distributing VMware products as part of a product or solution are encouraged to become Embedded OEM partners, email
eoem-program@vmware.com

* Resources are limited for these benefits. In addition to meeting the defined eligibility criteria, the partner must submit a business case and receive approval from VMware. Please review the TAP Program Guide or reach out to the TAP Team for additional requirements and further guidance.