Mahindra is all set to launch its new flagship model, the XUV700, on 9th October. This is a rebadged and tweaked-for-India Ssangyong G4 Rexton, but this time around, the company is shying away from using the ‘Ssangyong’ brand name as the exercise didn’t go down well with the outgoing Rexton RX7. The remaining stock is now being offered with discounts of up to Rs 9.5 lakh!

This makes the fully-loaded Rexton RX7 cheaper than the Mahindra XUV500 and the Toyota Innova Crysta.

The Rexton RX7 has an official ex-showroom price of Rs. 25.99 lakh, but with this offer in place, buyers will end up paying around Rs. 20 lakh on-road including road tax, registration and insurance. This indeed makes this extremely good value for money. That said, expect poor re-sale value a few years down the line.

The Rexton comes powered by a 2696-cc diesel engine with 186 bhp of power and 402 Nm of torque. The engine is mated to an automatic gearbox with AWD (all-wheel drive) as standard. This 7-seat SUV is kitted to the brim with features, such as powered driver’s seat, sunroof, leather upholstery, cruise control and ESP (electronic stability control) among others.

In fact, stand alone, the Rexton RX7 comes across as a well-packaged and an extremely comfortable car to drive. However, the Rs. 25-30 lakh segment offers rivals, such as the Toyota Fortuner and the Ford Endeavour, and this is the reason why this product couldn’t bring in good numbers for Mahindra.

Mahindra invested in Ssangyong in 2010 and the latter’s second innings in the Indian market will come in the form of the XUV700 (speculated name).

This new-generation Rexton has been tested extensively for Indian road conditions and will witness a formal launch on 9th October. The suspension has been reworked for India and it will come with a 2.2-litre diesel with 187 bhp/420 Nm along with a 7-speed torque converter. Mahindra is expected to price the XUV700 lower than the outgoing Rexton RX7, making it good value-for-money as compared to rivals in the segment. Here is a quick look at the official video of the XUV700 / G4 Rexton: