In the 21st century, people’s perceptions have changed in almost every way. Several decades ago, women with sex appeal, good looks and seductive smiles became actresses, air-hostesses, receptionists or models. These jobs now offer little challenge, excitement or opportunity for…

Accumulation of behaviors, beliefs, values and other information passed along from one generation to the next creates a distinct, identifiable culture. This culture pervades nearly every facet of life, including interaction with others, the type of foods eaten, the legal system governing civil and social interactions, the symbolism and celebrations that define personal,…

To the surprise of many economists and historians, Africa has experienced significant economic growth over the past 20 years. Owing to the continent’s abundant resources that include oil, natural gas, uranium, diamonds and fertile farming land, the continent has experienced…

Search Engine Optimization (SEO) has undergone major changes over the past several years. This is particularly true for businesses seeking to market their good and services internationally. This presentation presents important changes that international businesses must incorporate into their online…

Minority Reach A primary value of cable television to advertisers is its ability to target ethnic and minority demographics. Two markets that they heavily target through programming are African-American and Hispanic households, but programming choices are also available for Japanese,…

Of the millions of books published in 2001, one of the more successful business advice books, Good to Great, was written by Jim Collins. Since its original publication, the book has been translated from English to Spanish, Portuguese, Arabic, French,…