2017 Profile

STATS

Red Sky brings a business mindset and creative spirit to communication strategy and execution; developing scalable, actionable and measurable strategies to drive awareness and meet goals. Headquartered in Boise, Idaho, one of the nation’s fastest growing metros, the agency specializes in creating and sharing stories that matter through integrated communication campaigns for clients in the promotion of place, construction and development, education, healthcare and technology realms.

Our leadership believes that no one individual is bigger or more important than the entire agency. Everyone’s voice and insights have equal value. This means investing in our people by deploying a Strengths Finder philosophy, professional development and open-book management philosophy to be as transparent as possible with all management, operation and financial decisions. Additionally, we believe in explaining ‘the why’ behind what we do to instill respect, trust and ownership thinking. In essence, we operate in a fairly ‘flat’ manner. Whether they are a new account coordinator straight out of college or a VP with two decades of experience, everyone contributes to the success of our agency.

Red Sky is proud of our commitment to a strengths-based culture as the foundation for our agency. We utilize the Gallup Research Group’s Strengths Finder philosophy from the start of the hiring process, through onboarding and professional development and incorporate this approach into performance reviews.

Employees receive $1,500 annually for professional development, but we aren't looking for them to spend it solely on PR and marketing seminars. We hope employees will expand their knowledge and interests in other areas - from EQ to data visualization - and come back and share that knowledge with the team so we can grow as a team.

We have a Philanthropy Policy which enables employees to take time from the work day to participate in charity projects of their choice, along with a bonus system that rewards individual and team efforts based on agency performance and professional growth.

The agency has been recognized as:
• 2016 Top 10 Best Place to Work in Idaho (Micro Employer)
• 2014 Next Generation Best Place to Work | Boise Young Professionals
• 2011 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility
• 2011 Small Agency of the Year – Bronze | Bulldog Reporter