We explore some below. Some might be new…some might be familiar…but all show what can be done when you give expression to creativity. Remember, you can make anything and everything on YouTube.

Reuse Creative Commons Videos

Contrary to popular opinion, not every video on YouTube is free to reuse. But there is a huge number of CC-licensed videos in case you need a good visual opening for a presentation or for the school summer project. You can use them by remixing videos easily with the YouTube video editor. As of last year, the library of CC videos on YouTube was 4 million strong. Use the Creative Commons filter on YouTube to select the video clips which are open to reuse. You can also go with the search feature on the Creative Commons website.

Video Resumes

Even a well-made video resume may or may not get you that dream job, but it can certainly stand out from the crowd of commonplace job applications. The modern resumeYour All-In-One Guide To Building The Perfect ResumeYour All-In-One Guide To Building The Perfect ResumeWhether you just graduated, are returning to school or are looking for a new job, within or outside your career, you need a resume. But not just a resume. You need a great resume. One...Read More needs a lot of thought, and a (serious) video resume might be the perfect fit for certain types of jobs that have to do with creativity, new media, and entertainment. It might also catch the eye for sales and marketing jobs where presentation is ranked high. YouTube is a popular destination for video resumes, and you can take your inspiration from the many by just searching the site.

Record Presentations

The slides from the best presentation you gave can go on Slideshare or your LinkedIn profile. How about recording the same presentation on video and uploading it on YouTube! It’s a practical showcase for your expertise and soft skills.

Shopping Research

Most of the biggest brands like Pepsi, Apple, Sony, Nike, and Samsung Mobile etc. are on YouTube. Unboxing videos (hate it?) and video reviews are more common on YouTube — so why isn’t researching your next purchase so popular yet? Guess what – it is. It’s just that we don’t pay attention to this non-entertainment activity on YouTube as much as we should. Amazon and YouTube are not only competing over movie rental, a lesser battle could be take place over product reviews too. Video reviews are more engaging, and the well-made ones are in-depth. YouTube review shows also give you the wider product comparison reviews. According to a recent article on Adweek by Zach James, YouTube is a go-to destination for the intelligent shopper.

Customer Support

Any big brand or a small company can use their YouTube channel and turn it into a customer friendly support channel. Brands actively use their channels for richer customer engagement. Home Depot is a good example. If you have a small business, you can make your own and address customer queries cheaply. A clever marketer can anticipate customer questions, and easily create a video answering them all.

Saikat is a techno-adventurer in a writer's garb. When he is not scouring the net for tech news, you can catch him looking for life hacks and learning tidbits. You can find him on LinkedIn & Twitter watching over the world.