In search of the #YarisEffect

European Instagrammers capture the new Yaris

In search of the #YarisEffect

European Instagrammers capture the new Yaris

In search of the #YarisEffect

European Instagrammers capture the new Yaris

In search of the #YarisEffect

European Instagrammers capture the new Yaris

In search of the #YarisEffect

European Instagrammers capture the new Yaris

To mark the launch of the 2017 Toyota Yaris, we called in a team of European Instagrammers to capture the new car against the backdrop of the city of Leiden and its surroundings in the Netherlands. Once there, we matched each of them with a local Instagrammer to guide them to some of the best locations in the area.

The new 2017 Toyota Yaris offers an electrifying drive, up to 50% hybrid, without the need to recharge – what we like to call the #YarisEffect. To bring this to life, as well as capture the new design, we invited a group of European Instagrammers for a weekend behind the wheel of the new Yaris. And to guide them as they set off in search of shoot locations and great angles, we matched them with local Instagrammers. The result? A great team of visual storytellers with varying interests, ranging from architecture and design to lifestyle and fashion.

The result of this collaboration offers a rich and varied view on the new Yaris, interpreted through the personal visual style of each participating Instagrammer. Check out the gallery below, as well as the making of video.