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The Maps tab allows you to geographically locate your key Personas down to street block level. This has applications for local area marketing, outdoor advertising, unaddressed or addressed mail. The Maps tab includes a nifty catchment tool to profile an area, say around a cinema. The catchment area tool allows you to pin-point a location and profile the radius from 1km – 20km by Helix Personas. The catchment tool provides a breakdown of the Personas in the area as well as other key variables.
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*Helix Persona codes are not always sequential as not every Persona exists in every country.

Helix Personas is designed to provide accurate profiling of New Zealand consumers across a variety of attributes. The attributes that have been included in creating Helix Personas have been selected as the most predictive and defining consumer attributes. Helix Personas is a Trademark of Roy Morgan Research. Values Segments devised by Michele Levine of Roy Morgan Research and Colin Benjamin of The Horizons Network.