Author: Chip Heath, Dan HealthWhy is it
so hard to make lasting changes in our companies, in our communities,
and in our own lives? The primary obstacle is a conflict that’s built
into our brains, say Chip and Dan Heath, authors of the critically
acclaimed bestseller Made to Stick. Psychologists have discovered that
our minds are ruled by two different systems—the rational mind and the
emotional mind—that compete for control. The rational mind wants a
great beach body; the emotional mind wants that Oreo cookie. The
rational mind wants to change something at work; the emotional mind
loves the comfort of the existing routine. This tension can doom a
change effort—but if it is overcome, change can come quickly.