Saturday, June 18, 2011

Ethical Shoes- No Sweat !

Rupert & Matt Noffs at the opening of Gideon Shoes

As long ago as 1991 the writer and 'futurist' Faith Popcorn predicted that ethical manufacturing businesses were the coming wave of the future. Now a new 'ethical' shoe store has opened in Bondi Beach -Gideon Shoes, the brainchild of brothers Matt and Rupert Noffs. They threw a small party to celebrate.

Chrissy Pisotto & Tali Jatali

The Noff brothers come from a family with a history in charitable works.

Their grandfather was the much loved Rev Ted Noffs who opened the Wayside Chapel in Kings Cross in 1964. The Wayside was a drop in centre for down and outs, drug addicts , prostitutes in fact just about anyone who needed to a friendly shoulder to lean on. Ted was famous for his non-judgemental acceptance of anyone no matter what their circumstances were.

Ted had a stroke in 1987 and sunk into a coma where he lingered, finally passing away in 1995. At his funeral in the city the streets where packed with an assortment of people-Hells Angels, schoolkids, captains of industry, powerful politicians, policemen and society figures.

musician Damian Downey

When Matt and Rupert decided to start manufacturing their own shoe designs they headed of to Asia but were horrified by the conditions of factory workers there so decided to have them made back home where they are now hand produced. Not only do they refuse to support sweat shops they have a long history of supporting the disadvantaged.

Operating out of the Ted Noffs Foundationrun by Ted's son Wesley, Matt and his wife Naomi started the Street University a retreat for Western Sydney street kids. Rupert opened a unique thrift shop-One Noffs in Randwick where donated clothes are re-styled by fashion students into entirely new garments.

Rupert Noffs, Prince William & Kevin Rudd

The seal of approval was put on the Noff's charity works last year when former PM Kevin Rudd visited them with HRH Prince William.

So forget about your overpriced N*kes run up by Vietnamese kids (send them some money direct instead) and check out Gideon Shoes which really are fantastic and made of the finest Kangaroo and Cane Toad leather.

You can even have them tweaked to your own design. And they're mighty comfortable.

## over 2300 people have clicked onto our Gideon Shoes report with over 400 from the USA while 4 have emailed to ask if Gideon Shoes are available in the US. That we do not know although there are rumours they may be opening a shop in New York (where I'm sure they'd 'walk' out of the store).
Go to the Gideon website here for the latest news and email them direct-they're a friendly bunch ! :