SEO is the marketing technique that helps you enhance brand awareness online. There are several on-page and off-page techniques that can be lot helpful in SEO field. On-page activities include right keyword usage, quality content, engagement, etc. Off-page activities include social networking, link building, online reputation, etc.

Different search engines follow different algorithms to rank websites. Thus, it is very difficult to practice the perfect SEO that could help you gain good ranking all the time. Moreover, these engines bring in various changes and updates from time to time to keep a check on unfair practices followed by different people. Thus, there is a need to follow new and improved SEO techniques to help your website gain online recognition.

Let’s throw light on all associated on-page as well as off-page factors that are must for good and fair practices of SEO.

On-page Techniques

Quality Content: The two recent updates, so called, Panda and Penguin turned up to lay stress on the quality of content posted on website. Thus, the first SEO technique that would be required to optimize website is high quality content that would be useful to the readers.

Keyword usage: The right keyword optimization is must. It should be taken into account that the keyword chosen and domain name chosen should not be same, as the EMD, Exact Match Domain update dips the ranking of such sites.

Engagement: A visitor to the site should be kept engaged on the website. In order to do so, there are several factors that should be considered. These are site analysis, CTR (click through Rate), time on site, bounce rate and total page visited.

Freshness of Content: The content should be revised and refreshed often to let search engine spider come back and crawl. It improves their overall brand exposure and increases their organic searches.

Website Architecture: Google does not rank website. It ranks pages. The architecture of a website should be well planned, keeping an eye over website loading speed, bread crumb links, site hierarchy, etc.

Off-page techniques

Social Factor: Social networking is the major technique that allows customers to interact. There are certain main social networking sites, like Facebook, Twitter that have shown a big time improvement. In addition to it, regular blogging, social forums, online directories, etc should be taken into consideration.

Reputation Management: Bad reputation is detrimental to the business. Thus, it is very important to check the trust of customers, review sites, be responsive, etc to help the customers to the extent possible.

Links: Link building is one of the effective SEO techniques. They are also known as street between pages that help search engine spider to crawl the web. Link quality, link relevance, anchor text links, etc matters a lot.

Digital marketing is one of the platforms for marketer to work on with high investment, as it has biggest impact in driving traffic and generating leads. There are various new marketing trends that have turned up to help consumers and make things easy and simpler. Content marketing, social media marketing, mobile marketing are few of these growing trends.

Digital marketing is one of the growing wings of marketing that help a business to develop online visibility and increase their brand awareness such that people could be educated about the product or services. Marketers are using different platforms to help people research before buying. These platforms also give them sufficient space to interact and engage themselves in sharing their experience and reviews. The year 2013, is expected to show enough growth in this arena. A significant portion of marketing budget is for the growth of digital marketing, this area would have biggest impact in creating leads and strengthening brands.

The new marketing trends are also expected to dominate market in the coming year. Mobile marketing is one of the growing areas, as everybody today uses mobile devices to carry out different tasks. The Smartphone and tablets have further made things easier.

Content marketing is also one of the effective fields. The high quality content does not only cause lead generation but also engage customers across various digital channels. It supports search engine optimization, PPC campaigns, social media marketing, etc. The content written should not consist of only keyword-rich pages, but instead should contain valuable information, from reader point of view. Search engines are also making changes in their algorithms and are coming with new updates to help websites with good content to rank high.

Social media networking is the other area to be focused at, as it allows customers to interact. The businesses in turn, witness the increased awareness and promotion through sharing.

CRO, Conversion Rate Optimization Processes are also important to drive traffic to site and convert them into buyers. Every website should have conversion path to marketing outcomes. This area would soon become important, as there are many marketing trends that are focussed on content and social media.

Personalizing the search is also the effective trend of digital marketing. Google is taking initiatives in this direction to help users in searching relevant information. The new updates have increased the ability to tailor results for people. It has shown negative effects on the websites that do not contain much of fresh content. Low-quality content containing sites do not hold much value to search engine now. At the same time, it promotes brands that show big consumer engagement. Thus, 2013 is the year of consumers, where they would get the chance to surf web through easy and simple ways.

The web has empowered people with comfort and convenience, as they can communicate, surf information and trade at their ease. The advent of internet has brought along with it Digital marketing, a new form of marketing that businesses need to carry out in order to increase their brand awareness among online users. It cannot be denied that the use of internet is on surge and thus, the future of digital marketing is bright enough. However, the coming year, 2013 would come up with few changes in digital marketing trends. These changes, so called improvements are done to involve people in the buying process.

The increased use of social media networking site is one of the best example of consumers participating actively in their areas of interest. The power of Twitter and Facebook cannot be denied, when it comes to branding. These sites are now used as business tool and have becomes the customer platform, where they can talk about different industries and their experience, whether good or bad. The traditional marketing techniques neither generated instant response nor had potential to involve customers.

The coming year is word-of-mouth marketing that has become powerful and more relevant. It does not hit people in the market randomly, whereas the changing trends have worked out to spread the right message to the right audience in the right way. People now use online tools to share their thoughts and thus, have become less dependent on their peers for recommendation. They can carry out research and can know about various options available for them.

Industries should find out the place where people are talking about them and then, listen to what they are saying and then, become a part of conversation. It is one of the crucial initiatives that need to be taken for the online success of businesses.

Digital marketing in 2013 would be much dependent on high quality content, as content is a king. There is a need to develop informative content that value to customers. The repetitive content that is keyword-rich does not hold any more importance. Even search engines, like Google has also come up with various changes in their search algorithm to rank sites containing good content.

Mobile marketing, video marketing, image marketing, etc are few of the other areas that are going to affect businesses in longer run. Developing mobile applications and mobile compatible websites can be helpful in numerous ways. Posting of video or image still has lot of potential in digital marketing.

Digital marketing is one of the growing areas that is expected to have a lot of potential for online users. There are several new trends brought about in this form of marketing to help user to the extent possible. Content marketing, video marketing, image marketing, etc have emerged to enhance online visibility. Social media sites are also doing wonderful job by offering customers the platform to interact.

Digital marketing involves various tools, strategies and techniques that should be adopted for the effective marketing online. There are certain trends that no marketer can afford to ignore, if he or she needs to be successfully known in the coming year, 2013. Let’s throw light on these trends one by one.

Spreading brand awareness through social media marketing

Social media is one of the growing tools that let business persons directly interact with consumers. Spamming social media sites with repetitive content is not at all going to work, but instead some useful information should be posted that could encourage reader to interact and know more about the products or services. The users’ question should be actively answered to make them feel valued. A social media professional, who could work with different approach, should be hired. He or she should be able to focus on integrating social media throughout organization. At the same time, there should be certain social media strategy designed and implemented for overall success of business.

Unleashing potential through video marketing and YouTube

There need to be a lot of digital video development. There are a large number of companies who are exploring the potential of common social media websites, like Facebook, Twitter, etc, but every few organization are taking real benefit of video marketing. Video is a storytelling medium that probably offers greater retention and interest to viewers. It is an effective and powerful form of media, where there is yet a lot of potential to be unleashed.

Proper SEO Techniques

There have been lots of efforts put in by Google to clean up its search engine results. The two recent updates, Panda and Penguin highly affected the low-quality websites. These websites lost traffic as well as ranking. One should check out analytics and the time at which these updates were launched. If they correlate, one needs to audit on-site as well as off-site optimization elements. 2013 is the year for good SEO activities to turn up. Good quality content, meeting end user needs, proper navigation, etc would be given importance in SEO activities.

Market Mobilization

“Mobile challenge” is finally there on the horizons. There is a need to develop mobile marketing strategy; few of the common ones are mobile-friendly websites, mobile ads and email messaging. The planned approach, considering various factors, like unique content, small screen with adequate images, thumb-friendly navigation, should be carried out.

The adaptation to these changing trend is very crucial for the survival of online business.

There are certain digital trends that are must for the survival of online business. There is a need to actively participate in spreading brand awareness through social media. Mobile marketing is another important area to be pondered over. Video marketing can also be beneficial in various ways.