Wireless Watch for June 4, 2004

AT&T Wireless subscribers sent 13.5 million text messages in to American Idol during the show’s recently ended third season, marking an 80 percent lift in SMS volume since the last season. Messages included fan mail, sweepstakes entries, votes and trivia game interactions.

Trans-Atlantic Deal Brings Hit U.K. Apps West

m-Qube is in a deal with U.K. mobile entertainment player g8wave to deliver successful European applications to U.S. and Canadian subscribers. The relationship kicks off with the distribution of popular European mobile dating app txt2flrt, an anonymous text chat application, to North America.

“m-Qube offers… a single point through which to implement these programs across virtually all handset types, applications, and U.S. and Canadian carrier networks,” said Monte Burris, g8wave’s director of business development.

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.

UNMISSABLE

DIGITAL INSIGHTS

Thought leadership, best practice & handpicked news. Subscribe to join the leading global community of over 200k digital marketers.

Comments

Featured Video

Jason Parker, Leo Burnett

rhc-mpu-ad-slot2

Popular Posts

Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.

Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?