Abstract

This research done in Swalayan Mentari with Title " Factors of Influencing Consumer Behavior to Decision of Consumer in Purchasing of Product in Swalayan Mentari ( PDM Kabupaten Malang)". Target of this research is to know inclination to decision of purchasing in Swalayan Mentari.
In this research, writer to take one hypothesis, that: inclination to decision of purchasing in Swalayan Mentari. Analyzer used to know inclination to decision of purchasing in Swalayan Mentari that is analysis of regretion logistics.
From result of analysis, can know that inclination to decision of purchasing in Swalayan Mentari to “Decided” is 98% and “Not to Decided” is 8%. To based on conclusion above, writer of implication can that better side of Swalayan Mentari to always to take care of goods amount and quality / product which on the market, amount of ( brand and also quantity) and various promotion also need to on the market so that consumer interest to rise, can in the form of present of door prize to visitor.