Apple fans, are you ready for some football? Because NFL Now is ready to blitz Apple TV users with a trove of on-demand video and other football content straight from its brand new channel dedicated to everything football.

Just in time for the regular season kick off on September 4th, Apple TV has added the NFL Now channel which provides free access to the NFL’s massive video library of game highlight, press conferences, classic games, NFL Films and more.

Football madness kicks off in four more weeks and to satisfy your hunger for everything related to the gridiron, the NFL just launched its new NFL Now app for iPhone and iPad, that brings a deluge of video content for your favorite teams, all for free.

NFL Now includes highlights, interviews, Hard Knocks, and decades of old games from NFL Films. Best of all, the app is highly personalized based on your favorite teams and players that you pick when you first log in to the app.