Sainsbury’s has changed the name of their tiger bread to giraffe bread after a suggestion from a three-year-old girl.

The newly rebranded giraffe bread went on sale in Sainsbury’s yesterday (Picture: Sainsbury’s)

Lily Robinson wrote a letter to the supermarket chain telling bosses their patterned loaf should be renamed giraffe bread.

The letter, sent in May 2011, was received by Sainsbury’s customer manager Chris King, who loved Lily’s ideas.

He replied: ‘Renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?

He went on to explain the origins of the bread’s name, saying: ‘It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.’

Lily Robinson wrote to the supermarket last year and received a very warm reply customer manager Chris King (Picture: Sainsbury’s)

Mr King also enclosed a £3 voucher ‘to buy some tiger bread (and maybe if mum and dad say it is OK you can get some sweeties too!)’, signing his letter ‘Chris King (age 27 & 1/3)’.

Lily’s mother posted the letters on her blog and this week the exchange went viral after being posted on a number of social networks.

Sainsbury’s was then bombarded with messages from customers telling them how much they liked Lily’s idea.

Yesterday, the supermarket chain decided to trial the name change, implementing it in stores across the country.

A spokesman for the store said: âIn response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, we will be changing our tiger bread to giraffe bread and seeing how that goes.â