New Legislative Proposal For Online Behavioral Advertising Management Released By U.S Congressional Reps

Representatives Rick Boucher (Democrat, Virginia) and Cliff Stearns, (Republican, Florida) released their "discussion draft of legislation to assure the privacy of information about individuals both on the Internet and offline."

(Given the initial language from the release, it would seem that there is much more broader scope such as the offline direct marketing (catalogs etc.) business. But, no.)

Opt-In capabilities for third-party cookies or a visible link to opting-out of data collection. As The Wall Street Journal's Emily Steel observes: "The ad company wouldn't need to solicit permission to collect information about consumers if the targeted ad includes a link that explains which company was involved in making the ad appear, shows consumers what information is collected about them and gives them the chance to opt out." Read her article.