Monday, July 30, 2007

Thousands of National Archives Films to Be Made Available Through CustomFlix Labs

Washington, DC. . . The National Archives and Records Administration today announced that it has reached an non-exclusive agreement with CustomFlix Labs, part of the Amazon.com, Inc. group of companies (NASDAQ:AMZN), to make thousands of historic films from the National Archives available for purchase on Amazon.com. The National Archives and Records Administration holds more than 200,000 motion picture titles that include documentaries, newsreels, instructional films, combat footage, research and development films, and many other formats that provide an unequalled visual history of the United States.

The National Archives has selected the CustomFlix DVD on Demand service to initially make its collection of Universal Newsreels, dating from 1920 to 1967, available on DVD to the general public for purchase on Amazon.com. Newsreels cover worldwide events in politics, entertainment, fashion, sports and technology. Historic moments in world history, such as the death of FDR, the end of WWII, the famous 1960 Nixon-Kennedy debate and the royal wedding of Princess Margaret, are all chronicled. Thousands of public domain films and other U.S. Defense Department and U.S. Information Agency titles from the National Archives motion picture holdings will also become available in the near future.

"Our initiative with CustomFlix Labs will reap major benefits for the public-at-large and for the National Archives," said Allen Weinstein, Archivist of the United States. "While the public can come to our College Park, MD research room to view films and even copy them at no charge, this new program will make our holdings much more accessible to millions of people who cannot travel to the Washington, D.C. area. CustomFlix Labs DVD on Demand will provide the National Archives with digital reference and preservation copies of the films that are sold on Amazon.com. This is an important contribution to our preservation program."

The CustomFlix Labs DVD on Demand program allows organizations like the National Archives and Records Administration to offer their DVDs for sale on Amazon.com without inventory. DVDs are manufactured only when customers purchase them, eliminating the risks and hassles associated with traditional distribution, while ensuring titles remain in stock. Once purchased on Amazon.com, DVDs can be delivered to the customer within 24 hours.

"The National Archives and Records Administration houses an amazing collection of motion picture titles that historically have been hard for the general public to access," said Dana Piccolo-Giles, co-founder and managing director of CustomFlix Labs. "Our DVD on Demand service will make these titles readily available for purchase on Amazon.com to be enjoyed by history buffs today, as well as for future generations to come."

Films from the National Archives can be purchased today on Amazon.com with more titles to be available soon. For more information on CustomFlix Labs DVD on Demand, please visit www.CustomFlix.com .

About National ArchivesThe National Archives and Records Administration, an independent federal agency, is the nation's record keeper. Founded in 1934, its mission is unique -- to serve American democracy by safeguarding and preserving the records of our Government, ensuring that the people candiscover, use, and learn from this documentary heritage. The National Archives meets a wide range of information needs, among them helping people to trace their families' history, making it possible for veterans to prove their entitlement to medical and other benefits, and preservingoriginal White House records. The National Archives carries out its mission through a nationwide network of archives, records centers, and Presidential Libraries, and on the Internet at www.archives.gov .

About CustomFlix Labs CustomFlix Labs is a DBA of On-Demand Publishing LLC, a subsidiary of Amazon.com Inc., (NASDAQ:AMZN). CustomFlix Labs is the leader in manufacture on demand services for independent and enterprise media content owners. Founded in 2002 with the mission of profitably connecting content owners to a worldwide audience, CustomFlix Labs now offers professional digitization into the Future-Proof Archive service, inventory-free physical media distribution via both CD on Demand and DVD on Demand, as well as video downloads through Amazon.com's Unbox digital download service.

About Amazon.comAmazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anythingthey might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.