The Nordby Effect

I had a very unique opportunity this Fall. I was asked to help facilitate the AIA Chicago’s jury review of the Redwood Empire’s AIA 2018 Design Awards as one of their Board Members. A quick Expedia booking, a 12P P.M. red-eye to Chicago, a Blue Train to the Chicago AIA Headquarters, a 6-hour deliberation followed by the Blue Train and 12 P.M. return flight to San Francisco, I had an interesting 24-hour insight to the review of what happens in AIA Design Awards review process. The following are some of the take-aways for helping submitting firms understand the thinking of a jury.

The Nordby Effect

The Nordby Effect can often be described as being reassured that a project is being performed in a way that exceeds expectations. Most websites feature finished structures. The real story happens before the project is finished. This blog covers the project story and the people who make these structures a tangible reality.