Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul
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Sure your company may have a Twitter account and Facebook profile, but are you fully utilizing them to get new customers, support your PR efforts, and share your company culture? Derek Key of Schipul - The Web Marketing Company in Houston, Texas discusses social media marketing strategy and tactics to tell your brand's story and grow your community online. You'll walk away with an understanding of how to focus your social media strategy to get the most benefit for your brand, some tools and tricks you can start using right now to make your life easier when managing multiple accounts, and how to evaluate new tools (think Pinterest, Instagram, Google+ etc.) to see if they fit into your social media mix.

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impact on marketing• Word of Mouth• More Data Now Than Ever• Hyper-Informed Customers• More Than Posts... Marketing• Reactive Needs (online PR)

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impact on marketing* Via theconversationmanager.com90% of What People Say Is PositiveCustomer Service and Satisfaction10% still is not. What is your policy for replying?Reach out, talk to people, be social.

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listening• Social Media platforms are communities andnetworks.• Think of them like going to a networking eventor cocktail party and behave accordingly.• Look for similar groups or people, what aretheir interests?• Some tools can help but best bet is to justdive in.Now you listen...

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strategy* Via mediabistro.comUsers on Twitter are 5x more likely to shareonline news than any other social networkEvent Coverage -- Follow Conversations with #’sEx: Houston HospiceTwitter (news, no story)Facebook (story, emotion)Where do tools like LinkedIn ﬁt? What about Pinterest?{ }

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strategy* Via forbes.comPinterestThe single most popular categoryon Pinterest is Food & Drink“”

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measurement• Measure results but also your time invested• It’s important to know what works for you* Via socialfresh.com and socialmediaexaminer.com65% of people do social media on top of their other workOnce in AM, once in PM most vs companies spendingmuch more (56% use SM 6+ hrs per week)

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2013 trendsTo learn more or sign up on waiting list: https://www.facebook.com/about/newsfeed

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conclusion• We can no longer just make a Facebook page or post “buyour product” every day on Twitter• Audience needs and behaviors are important as they relateto your business goals• Sounds crazy but it doesn’t take an expert and hopefullytoday’s tips will help