Columbia’s popular PFG collection is inspired by the performance, style
and comfort needs of professional and recreational anglers, and is being
embraced as a lifestyle brand by consumers of all ages in temperate and
tropical climates across the Western Hemisphere.

“Atlanta is an ideal market to launch our first-ever PFG store,” said
Shawn Cox, Columbia’s senior vice president of retail. “People in the
Southeast enjoy a lifestyle that includes a wide variety of outdoor
activities anchored around the water and the sun. PFG helps them enjoy
those activities longer, whether on college campuses or along coastal
waters. We are excited to welcome consumers from around the region to
this great new location and to further promote the PFG lifestyle.”

The first store, an approximately 3,176-square-foot shop at the brand
new Avalon Shopping Center in Alpharetta, GA, opened October 30th.
With a clean design, boutique feel and digital integration that includes
an interactive knot-tying station, the Columbia PFG store is sure to
entice accomplished and aspiring anglers, along with their families and
friends.

Every PFG product is thoughtfully designed with fabrics, construction
and industry-leading technologies for enjoying long days on the water or
under the sun. Columbia has brought this same focus on innovation to its
expansive PFG footwear line featuring razor-siped outsoles and
ventilated draining midsoles. In addition to apparel and footwear, the
store also offers a full line of innovative accessories that
distinctively reflect the PFG lifestyle.

Upcoming Visit by Fishing Legend George Poveromo

To help celebrate the launch, Columbia fishing athlete George Poveromo
will visit the store on December 6. George Poveromo is a nationally
recognized saltwater angling authority. He is the executive producer and
host of George Poveromo’s World of Saltwater Fishing on NBC Sports.
Poveromo also hosts the Salt Water Sportsman National Seminar Series,
the nation’s longest-running and most popular educational course on
recreational marine angling. To add to his credentials, Poveromo has
been an editor-at-large for Salt Water Sportsman magazine since 1983,
and pens the magazine’s No. 1-rated column, Tactics & Tackle. You can
learn more about Poveromo at: http://www.columbia.com/Athletes_George-Poveromo.html.

Poveromo will be on site at the Avalon store 1:00-4:00 p.m. signing
autographs, answering questions and providing tips and tricks to anxious
anglers.

The store is open to the public Monday-Saturday from 10 a.m. until 9
p.m., and 12 p.m. until 7 p.m. Sunday.

For more on the new PFG Concept Store, follow the Columbia brand on
Facebook, Instagram, or Twitter. For customers unable to see the store
in person, the full Fall and Winter 2014 collection is available online
at columbia.com.

About Columbia:

Columbia, the flagship brand of Portland, Oregon-based Columbia
Sportswear Company, has been creating innovative apparel, footwear,
accessories and equipment for outdoor enthusiasts since 1938. Columbia
has become a leading global brand by channeling the company’s passion
for the outdoors into technologies and performance products that keep
people warm, dry, cool and protected year-round. To learn more, please
visit the company’s website at www.columbia.com.

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