Tom O’Dell is professor of ethnology at the Department of Arts and Cultural Sciences at Lund University in southern Sweden. He has published extensively on topics related to globalization, mobility, tourism, and the cultural economy. O’Dell has previously published Culture Unbound – Americanization and Everyday Life in Sweden at Nordic Academic Press, 1997. He has also edited a series of books on the cultural economy including Experiencescapes – Tourism, Culture, and Economy together with Peter Billing (2004).