Camp Coffee consists of water, sugar, 4% caffeine-free coffee essence, and 26% chicory essence. This can be a substitute for coffee. By mixing with it cold milk and ice, you can make an ice coffee. You’ll also find it on baking aisles in supermarkets as an ingredient in coffee cake and other confectioneries.

The label is also classical in tone, drawing on the romance of Empire. It consists of a drawing of a Gordon Highlander soldier (allegedly Major General Sir Hector MacDonald) and a Sikh soldier sitting down together outside a tent, from which flies a flag carrying the drink’s slogan, “Ready Aye Ready”. The original drawing was by William Victor Wrigglesworth.

Legend has it that it was originally developed as a method of brewing coffee quickly for military purposes.

Today Camp is a British icon of nostalgia, as many remember it from their childhoods. It is also popular with home bakers as the flavouring element for coffee flavour cake and coffee flavour butter cream.Popularity

Camp Coffee became a popular alternative to instant coffee in late 1975 when the price of coffee doubled due to shortages caused by a frost in Brazil.

Note: Our products come directly from Great Britain… Orders for cases of British Products may experience some delays (as much as 4 weeks to fill)… Shipments may be limited or not available during Summer months… Send email to brits@wisechoiceuk.com for details.