Also
participating in the programme is Ceria Brewing Company, the Colorado craft
brewery and the maker of Blue Moon beer.

The
brand incubator and accelerator program will help companies who make products
with THC and CBD develop their brands for sale in California.

Through
the partnership, Growpacker expects Ceria to become a market leader for
de-alcoholised cannabis-infused beer in North America.

Ceria
was co-founded by Keith Villa – creator and former brew master of Blue Moon
beer and combines crafted beer with cannabis to create consumer-focused beer.

The
program offers Growpacker’s industry expertise to manufacturing partners,
providing them with early access to new formulation, discounted services and
helping them fast-track their market penetration in California.

“We
look forward to introducing this innovative new product category to America’s
largest cannabis market through Growpacker’s state-of-the-art manufacturing
facility and distribution network,” said Keith Villa.

“As
the leading co-packer in cannabis, Growpacker is helping tomorrow’s brand names
grow and scale commercially, while also accelerating the evolution of
California’s adult-use market.”

Villa
will serve as a strategic advisor to Growpacker for its cannabis beverage
category, where he will be involved in developing the dealcoholized THC-infused
beverage segment, which is expected to become one of the fastest growing
segments in the industry.

Growpacker
retains an equity interest in the participating brands and companies.

“As
our first incubator and accelerator brand, Ceria Brewing Company arrives at a
transformational stage in our company’s evolution,” said Stephen Boyd, CEO of
Growpacker.

“We are excited to begin this journey with Ceria, and work with their talented team as they move their momentum across the country, establishing their market presence in California.

We have seen tremendous interest in this incubator programme and look forward to building one of North America’s largest portfolios of innovative cannabis brands.”