Insights into Pharmaceutical Marketing

May 07, 2013

ROI2 presented at the Northern Virginia Technology Council Destination Innovation Event yesterday at The Washington Post in down town DC. The event was filled with many small companies with amazing existing and prototype technologies that really captivated everyone's attention. Our CEO Bonnie Rishell gave a great presentation on our Market Intelligence Portal (MIP) technology for the Pharmaceutical and Life Sciences marketplace. It was tough competition and we were thrilled to be a finalist for such a great event.
For those of you unable to attend a video of our presentation and photos from the event will be available shortly on our website and our social media sites.

July 03, 2012

We see ACOs (Accountable Care Organizations) potentially impacting business models for the pharma industry, and therefore are carefully monitoring the dynamics of ACO development so we can adjust our modeling systems appropriately. Read Dr. Mennen's blog on the situation.

June 25, 2012

Dr. Barry Mennen MD, Strategist and Advisor to ROI2, comments on his recent trip to a cancer conference held in June 2012 at the Grand Hyatt Hotel, Washington DC. The conference was sponsored by Personalized Medicine Coalition (PMC), American Association for Cancer Research (AACR) and Feinstein Kean Healthcare (an Ogilvy company.) www.turningthetideagainstcancer.org

June 22, 2012

Wow - 75% of KOLs Became Advocates Within Three Months! Our most recent oncology-focused case study shows how our clients have seen rapid adoption and measured the effectiveness of their outreach programs by optimizing networks of influence and referral patterns amoung Oncologists, Hematologists, GPs, PAs, NPs, IDN, and Payers. Be sure to Grab The Details.

May 21, 2012

We've been busy - just two weeks ago we delivered several performance enhancements and added technology that increases visibility and readability of several key product features. Today we're announcing another new version of the Market Intelligence Portal (MIP). We’ve added the ability to track interactions you have with providers and unified our user interface to make the portal even easier to use.

Contact Kevin Dougherty at (215)766-7006 for more information or to set up a product demonstration.

May 07, 2012

ROI2 is pleased to make available the latest release of MIP – our Software as a Service (SaaS) analytical software portal that collects, manages and unifies data and media sources from the healthcare and life sciences markets. Along with several performance enhancements, we've added technology that increases visability and readability of several key product features. Take a look and see what’s new - Download the product announcement sheet

April 10, 2012

We're very pleased to welcome Mr. Les Hirsch to our leadership team. Les is a seasoned pharmaceutical executive with over 20 years experience in Global Marketing, Strategic Planning, Business Development, Market Research, and Financial Analysis, with expertise in Alliance Management, Life Cycle Planning, Product Launch, and Brand Strategy and the therapeutic areas of Diabetes, Obesity and Metabolics.

February 17, 2012

We realize that our clients have unanswered questions and new perspectives regarding the rapid changes taking place in the life sciences industry.

New regulations and mandates, manage care, the evolving influence of ACOs, how KOLs and data scientists change the landscape -- are are compelling topics for conversation.

These points are controversial and demand discussion. This is why, via our webinar series, we access industry experts and allow our audience to ask provocative questions. It creates eye-opening dialog related to the evolution and far-reaching impact of so many influencers on business and personal health.

Our webinar series will continue, so stay tuned.

In the meantime, slides of Wednesdays webinar, UNDERSTANDING THE IMPORTANCE OF ACOS - PART II: ACO PIONEERS, are available here.