Ruff Ryders Entertainment is the only music label in history that has ever licensed it's brand to streets. This concept was developed by one of the Ruff Ryder's CEO to develop the ultimate street team to help promote Ruff Ryders Entertainment projects and artist. Founded in the early 2000's Ruff Ryders Lifestyles has since grown far beyond the expectations of the label. The name "Lifestyles" derived from the life that a Ruff Ryder lives. These aspects of RRlife have been displayed in all Ruff Ryder Videos ever aired. You can go to YouTube or catch a video on TV and you will find some elements of fitness, show quality cars and motorcycles, along with top bloodline pitbulls.These aspects set the tone for the different branches of Ruff Ryders lifestyles:

Thug Workout

Car/Truck

Motorcycle

Gamedog aka Dog Division

Today Ruff Ryders Lifestyles has grown to record breaking numbers in the MC/Social Club community. RR Lifestyles is heavily involved in community based charities such as the red cross, toys for tots, homeless shelters, local boys & girls clubs, just to name a few. Ruff Ryders Lifestyles offers an extended family, comradery, and an unprecedented social experience.

DMX's Ruff Ryders anthem showcases the many aspects of a Ruff Ryder's lifestyle. DMX has always been known for his love of the pitbull breed and even goes by the name of Dog to those close to him. During the development of Ruff Ryders lifestyles this love for the breed spawned Ruff Ryders Game Dog. The ceo's of Ruff Ryders where active gamedog breeders and activists so it was only natural to incorporate this aspect when creating Ruff Ryders lifestyles. Because of the bad reputation of dog fighting Ruff Ryders was forced to changed the name from "Game Dog" to "Ruff Ryders Dog Division." There was even a Ruff Ryders Game Dog brand food sold on shelves at local pet shops. Today Ruff Ryders Dog Division has grown and taken on other breeds outside of pitbulls with award wining K9's across the nation.

Ruff Ryders Entertainment sign "JIN" the 106&park freestyle Friday champion. Capitalizing off of his Asian heritage Ruff Ryders focused the marketing of his campaign around tuner cars. Fast and Furious along with other Hollywood blockbusters began shining the spotlight on this lifestyle here in the USA. Jin even played a roll in Fast and Furious 2 and was also featured on the soundtrack. When showing up to shows Jin Was always accompanied by tuner and show cars branded in with Ruff Ryders logos. After the Jin/tuner car campaigne was over the Ruff Ryder lifestyle that was birthed from this lived on giving us "Ruff Ryders Car & truck."

After the mainstream release of Ruff Ryders Athem by DMX feat Swizz Beatz a motorcycle revolution was started. Bike sales went up, more people wanted to ride in large numbers, and any trike performed on a sportbike was considered Ruff Ryding or a Ruff Ryder. After touring the country a member of the stunt team realized that there was a following for the Ruff Ryders stunt team outside of the following for the music and artist. This is when Ruff Ryders decided to extend it's brand to the streets. At the time it had to make business sense for the betterment of the music label so the brand was licensed to local markets to create the ultimate street team to assist in record promotions. Since then this venture has taken on a life of it's own with divisions that represent the lifestyle of an urban NYC native; hence the name "Ruff Ryders Lifestyles" aka "RRLifestyles" for short.

As the first Reunion Project since their 2005 Album The Redemption, Vol. 4 Jadakiss and Swizz Beatz invited Drag-On, Eve, Styles P, Sheek Louch and DMX, who had just been released from jail, for the Remix of "Who's Real". A Ruff Ryders Reunion Album was announced by Swizz Beatz and was originally set to release in 2008 but it got pushed back.

In 2010, founders Joaquin and Darin Dean decided to revamp the brand through a new venture known as Ruff Ryders Indy, as a Fontana/Universal affiliated distribution company. This marked the end of Ruff Ryders Entertainment.

Powerhouse Studios is home to the Ruff Ryders family of artists and a place where many legends in the music industry began their careers. Producers from Swizz Beatz to new producers like Q honed their craft in our Studio A and Studio B. The music industry measures success in the number of records sold. Powerhouse Studios has produced music that has sold more than 800 million records and continues our legacy with new independent artists, labels and producers.

Powerhouse has always been a studio that provides new and existing artists with a place to create and further their development while keeping current with the streets and learning production from engineers who have worked with Jay Z, DMX, Mary J.Blige and many other artists across various genres of music.

If you are looking for an environment that cultivates and compliments your creativity with a staff that supports you and your recording needs while providing a safe and healthy environment, call us for an appointment to see our studios and meet our staff. We guarantee a professional and rewarding experience with our state of the art equipment and highly experienced engineers and competitive rates. And make sure when you visit our studios, you also check out our radio station as well.

The NatPROteam brand is synonymous with promotions. It is a naturally evolving company resulting from the progression of decades of experience in Program Management and the promotion and production of music and clothing. In such the co-founders of NatPROteam have combined their respective experiences in Program Management and applied it to Music/Clothing Promotions. This has created a signature, high energy, marketing and promotions processes unrivaled by any in the world today. This collaboration has resulted in a worldwide network of dedicated Project Managers and organized Street Teams across more than 300 key markets worldwide. This worldwide team is built primarily from a ready willing and able social network which functions as a “street team for hire.” From this synergy, NatPROteam offers a strategic and thorough plan of action to ensure we are successful in marketing and promoting your brand.

Ruff Ryders Entertainment stands alone as the only company to license their brand to the general public. RR Lifestyles gives RR Entertainment an avenue to convert fans into family. This conversion has created the largest urban movement on the planet bringing together all woks of live and breaking the boundaries of hip hop. Our members differ in so many ways but continue to be drawn together by one common interest … Ruff Ryder Lifestyles.

Ruff Ryders Indy, Inc. is a State of the art Global Music Distribution Company that provides services to Major Artists, Groups, Bands, Producers, Emerging Artists and Independent Record Labels. RRI encourages a consistent high-level of quality in all areas and adherence to the highest ethical standards and practices in the music business.

RRI’s mission is solid and dedicated to two words freedom and music. Keeping ahead of the curve, using cutting edge technology to reach out to the world 24-7, having hands on the pulse of current and future trends in the music industry, and having a keen ability to cultivate productive relationships with a broad range of constituents and enjoy operating in the public arena is key. Staying true to the artists and devoted to the fans has kept the R in the R and alive for life.

RRI’s executive team and music leaders work around the clock and around the globe supporting all genres of music with varied budgets for viable markets. RRI supports artists by providing worldwide, national or local distribution packages, digital programs and a la carte services.

Earl Simmons (born December 18, 1970), better known by his stage names DMX and Dark Man X, is an American rapper and actor. In 1999, DMX released his best-selling album ...And Then There Was X, which featured the hit single "Party Up (Up in Here)". He has acted in films such as Belly, Romeo Must Die, Exit Wounds, Cradle 2 The Grave, and Last Hour. In 2006, he starred in the reality television series DMX: Soul of a Man, which was primarily aired on the BET cable television network. In 2003, DMX published a book of his memoirs entitled, E.A.R.L.: The Autobiography of DMX.[1] DMX released a mixtape The Weigh In as a prelude/promotion towards his album Undisputed (2012). DMX has sold over 30 million records worldwide, making him one of the best-selling hip-hop artists of all time.

DMX began his music career in the 1980s as a beatboxer. In 1991, Gabriel Grevenstuk from The Source magazine praised DMX in his "Unsigned Hype" column that highlighted unsigned hip-hop artists. His stage name was tribute to an instrument he used in the 1980s, the Oberheim DMXdrum machine and later was interpreted as "Dark Man X".[2]

A year later, Columbia Records signed DMX to their subsidiary label Ruffhouse, who released his debut single "Born Loser". The single did not get much airplay.[citation needed] The label eventually agreed to release DMX from their contract. He released his second single, "Make a Move" in 1994, and made a guest appearance on LL Cool J's single "4, 3, 2, 1" in 1997. Additional guest spots on Mase singles "24 Hours to Live" and "Take What's Yours", and The LOX's single "Money, Power & Respect" created a strong buzz.[2] DMX also made a cameo appearance in the Sum 41 music video for "Makes No Difference". At WrestleMania XXVII, during a promo package for professional wrestler John Cena, DMX gave a special sermon, which reflects his ministry beliefs and the church-like entrance of Cena.[3]

1996–98: It's Dark and Hell Is Hot and Flesh of My Flesh, Blood of My Blood

Later that year in December, DMX released his second album, Flesh of My Flesh, Blood of My Blood. It debuted at number one on the Billboard 200, where it remained for three consecutive weeks. Within one week of the album's release, 670,000 units were shipped.[citation needed] It was eventually certified Platinum four times. As a result, DMX was the second rapper in history (following Tupac Shakur) to have released two albums in the same year, which both debuted at number one on Billboard 200.[2]

1999–2000: ...And Then There Was X

DMX released his third and best-selling album ...And Then There Was X, on December 21, 1999. It was his third album to debut at number one on the Billboard 200. Its most popular single, "Party Up", became his first Top Ten hit on the R&B charts. Singles "What's My Name?" and "What These Bitches Want" were also popular.[citation needed] The album was certified Platinum six times.[2]

2001–02: The Great Depression

After improving his legal situation,[citation needed] DMX returned to the studio to complete his fourth album, The Great Depression. Released October 23, 2001, it was his fourth album to debut at the top of the Billboard 200, featuring the singles "Who We Be", "We Right Here", and "Shorty Was The Bomb". Despite the album's triple Platinum certification, its commercial and critical success was lower than his previous album.[2]

2003: Grand Champ

His fifth album, "Grand Champ", once again debuted at number one on the Billboard 200 charts, placing DMX as the only musical artist in history to release five consecutive albums (his entire album catalog at the time) that debuted at number one. Singles include "Where Tha Hood At" and "Get it on the Floor". After its release, he informed the public that he planned to retire, and that Grand Champ would be his final album.[4]

2005–08: Year of the Dog...Again and The Definition of X: The Pick of the Litter

2011–12: Undisputed

On October 11, 2011 DMX performed at the 2011 BET Hip Hop Awards. He stated that he has been working "nonstop, every day" on the new album, and plans to release it before December of 2012.[8] During a performance at New York's Santos Party House on December 25, 2011, DMX stated that the new album will be entitled Undisputed and would be released on March 26, 2012. This was later confirmed by DMX (via his official Twitter account, DMX (rapper) on Twitter), where he also confirmed that its first single is scheduled for release in January 2012. A video for a new track entitled "Last Hope" was released via Internet on September 24, 2011. This was later release on his 'Weight In EP'. Undisputed was to be released August 28, 2012.

Seven Arts Entertainment Inc. recently purchased David Michery's music assets, which included some of DMX's music. DMX's had announced that Undisputed will be released on March 27, 2012.[9] However it was later revealed that DMX did not plan to release the album on that date, and that date was one forced upon him by the record label. The release date for the album was set for June 26, 2012. However, DMX announced in Detroit, MI. on June 9, 2012, that due to the record label that is supposed to release the album, the date will be pushed back again.[10] It was then scheduled for release August 28, 2012. Later, an official press release from the label pushed back the date to September 11, 2012. Meanwhile, DMX performed at the 2012 13th Annual Gathering of the Juggalos at Cave In Rock, IL taking place on August 8th-August 12th. He will also be making appearances at the 2012 Rock The Bells Festival Series at San Bernardino August 18th-19th, and Holmdel, New Jersey September 1st-2nd. The album was finnaly released on September 11, 2012 and featured production from; Swizz Beats and J.R. Rotem along with a guest appearance from Machine Gun Kelly.