Madonna did her homework for year 2012,she’ll be launching her newly fresh fragrance called ‘Truth and Dare’ which is dedicated for women between 27-50.

Along with this fragrance there will be also handbags,footwear,accesories…

Madonna says to WWD:

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare. Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.”

Well,we can say that now she is 100% fulfilling,fragrance can complete her latest parts of the puzzle.