Sandvine: Netflix making gains in new European markets

Sandvine, a provider of intelligent broadband network solutions for fixed and mobile operators, has released its latest Global Internet Phenomena Report focusing on Asia-Pacific and Europe.

The report is based on data from a selection of Sandvine’s 250-plus communications service provider customers.

Highlights of the report include: Netflix is making gains in the new European markets they entered late last year, with the service now accounting for almost 10% of peak downstream traffic in Austria and France.

Apple Music, bolstered by a three-month free trial, has surpassed Spotify as the leading music streaming service on mobile networks in Australia and New Zealand.

YouTube is the top mobile application in both Europe and Asia-Pacific, making it the global leader in mobile traffic.

Online gaming continues to drive traffic on fixed networks with Twitch and Steam now top-10 applications for the first time in Europe and Asia-Pacific respectively.

A prediction that Filesharing traffic share has peaked in Asia-Pacific and will begin to see significant declines as more over-the-top (OTT) video services expand to the region.

And on a European airline, the three most popular applications by bandwidth are Facebook, general Web Browsing, and Apple’s iMessage.

“The impact that Netflix’s and Apple’s expansion has had on networks in Europe and Asia should attract the attention of operators around the globe,” said Dave Caputo, CEO, Sandvine.

“With Netflix announcing their intention to expand to over 200 countries by the end of 2016 and Apple’s Music service gaining popularity, every operator will have to think about how to deal with the increased demand these services will place on their network, and the types of service plans that would best suit subscribers’ needs.”