Restaurants get creative with March Madness promotions

Hooters, Little Caesars and Freebirds World Burrito look to build buzz and capture business

Restaurants use social media and special promotions to engage fans and drive sales during the multi-week sporting event.

Every year, March Madness overtakes basketball junkies and casual fans alike for three weeks, presenting restaurants with the opportunity to increase their marketing presence and sales.
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Only a few chains, like Domino’s Pizza and Buffalo Wild Wings, have taken on the significant expense of officially sponsoring the ...

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