Creative Realities Addressing the Digital Demands of Customers

To succeed in today’s ever-changing business landscape, first organizations need to understand and address the requirements of customers. Adopting and investing in new technologies comes next!

Creative Realities is one company that works toward addressing the digital demands of consumers. Unlike the other companies, Creative Realities creates digital solutions by putting customers at the center of technology, not the other way around. Rick Mills, CEO of Creative Realities comments, “Our competitors might deliver the very same set of experiences we do, but what makes out approach radically different is that we start the conversation NOT with “what screens or tech are you looking for”, but, “what consumer, shopper, brand or environment barrier needs to be addressed.”