Visitors to the iconic landmark can become a hero for a day and have a photo taken with a ball of animated fire in their hands. The image will be streamed to the NBC digital billboard and shared via social media.

There's also a 4-D interactive experience allowing passersby to enter the world of "Heroes Reborn" and access their own pyro-kinesis abilities. Through a multisensory experience of interactive visuals and kinetic effects, fans will use their power with fire to escape a dangerous scenario.

Start your "Heroes Reborn" experience now with the six-episode digital prequel "Heroes Reborn: Dark Matter," available by downloading the "Heroes Reborn" app. The prequel bridges the gap between the original series and "Heroes Reborn," reintroducing viewers to the "Heroes" universe.

The app provides fans a simple, intuitive way to speed binge on the "Heroes" saga with curated clips from all four seasons of the original series. Plus, fans can relive favorite moments from the series as they explore by character or by season.