Beauty By The Numbers

Spotlight on the Sun: 2016

As the days get longer and temperatures begin to soar, our thoughts turn to SPF and sun protection.To find out how consumers really feel about sunscreen and SPF products, we asked over 4,500 women to bare it all and tell us what they are seeking for safe – and fun – sun exposure.

To tan or not to tan? These days, over-baking is out.

Just a hint of color is what is hot -only 47% want a slight tint of tan

Instead, 25% want a classic golden tan

And 16% prefer rosy cheeks and a pink glow!

A tan is nice, but healthy skin is nicer.

85% are willing to pay more for products with SPF

85% are concerned about sun damage to their face

80% areconcerned about sun damage on their body

40% no longer ‘lay out’ to get their golden glow

Multi-tasking beauty products with SPF are a must.

93% use or buy skincare with SPF

76% prefer their skincare products to have an SPF/sunscreen

70% use or buy moisturizer with SPF

69% use or buy foundation with SPF

Anti-aging skincare and sunscreen go hand-in-hand

80% of women believe anti-aging skincare should have SPF

59% say it’s important for their anti-aging skincare to contain SPF

53% wear SPF on their face daily

Why she prefers skincare with SPF to traditional sunscreens or sunblock:

73% prefer skincare with SPF because it’s easily added to her daily routine

70% like the blend of skincare benefits and sun protection

62% prefer the texture (not sticky/tacky)

…And why she doesn’t:

63% prefer traditional products because they can be sweat or waterproof

52% because they offer different levels of SPF

41% because they believe sunscreens are more powerful

Suncare 2.0 – she wants innovations!

73% are very interested in UV protection for the scalp

48% would like a short-term (2 day) self-tanning product that also offers SPF 30+

36% would like to try an or oral or ingestible that blocks damaging UV rays