Shawn Lowe - Local Marketer, Local SEO and Product Leaderhttp://www.shawnlowe.ca
Experienced Product Management with a focus on Local Marketing, Local SEO, Local Optimization in Halifax Nova Scotia. Fri, 06 Feb 2015 16:31:54 +0000en-UShourly1http://wordpress.org/?v=4.1.1Concepts, Not Keywordshttp://www.shawnlowe.ca/observations/concepts-keywords/
http://www.shawnlowe.ca/observations/concepts-keywords/#commentsFri, 06 Feb 2015 16:30:31 +0000http://www.shawnlowe.ca/?p=1509Difficult notion for many to grasp, but the days of a 1-1 connection within the SERP is basically gone. Yes there is some carry over, thought the customization that is occurring is through the roof. Few examples below that really underscore how far Google has come in improving the user experience:

]]>http://www.shawnlowe.ca/observations/concepts-keywords/feed/0App Store Best of 2014http://www.shawnlowe.ca/wirless/app-store-2014/
http://www.shawnlowe.ca/wirless/app-store-2014/#commentsWed, 10 Dec 2014 13:55:15 +0000http://www.shawnlowe.ca/?p=1505Apple recently released their Best of 2014 list on iTunes. The interesting thing about this list is that it is entirely decided in-house, no outside influence comes into the equation. This makes the list even more pure to me as it’s basically real people, providing real recommendations based on what’s legit.

The fine folks over @ Trend Watching have recently published a report solely focused on the “Future of Customer Service”. The report circles five trends in the marketplace that will likely redefine what customer service should be moving forward.

]]>http://www.shawnlowe.ca/observations/customer-service-trending-2015/feed/0Google – Pigeon Updatehttp://www.shawnlowe.ca/search/google-update/
http://www.shawnlowe.ca/search/google-update/#commentsMon, 28 Jul 2014 13:01:33 +0000http://www.shawnlowe.ca/?p=1491On Friday afternoon Google released their latest algorithm update, though unnamed at this point sites such as Search Engine Land have given the update an unofficial name of “Pigeon” for the time being.

The initial indication is that the update will increase the appearance of the local 7-pack for local searches. Ultimately this is a positive improvement for strong local SEO’s as well built NAP (+) consistency will have a positive advantage vs. the marketplace.

From Search Engine Land:

“Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

In addition, Google said that this new algorithm improves their distance and location ranking parameters.

The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages.”