22 April 2014

The first stocktake of
all Pacific owned businesses and Pacific social enterprises in New Zealand is
being launched this week.

The stocktake is being
led by the Ministry of Business Innovation and Employment (MBIE) and partner
agencies, the Ministry of Pacific Island Affairs, Pacific Business Trust and
Careers New Zealand.

“This
Pacific Business Stocktake is the first of its kind and will provide valuable
information to help find out more about how we can support Pacific businesses
and find ways to make it easier to do business with the Pacific business
community,” says Matalena Leaupepe, Chief Advisor, Pasifika.

“This is also a great way to give greater visibility
of the Pacific business community to the wider New Zealand business community”.

Participants will go into a draw to win
professional mentoring services from successful business mentors from across
New Zealand as well as getting the opportunity for their business to be
profiled through various communication channels.

10 October 2012

Want to Succeed with Internet Marketing?

Understanding Internet Marketing is very, very critical to the success of any business – online or offline. Now Internet Marketing isn’t exactly a riddle… as long as you know what to do, and how to do it. Incidentally, that is the aim of this book – to show you how to get started on building your marketing using multiple, unique and different techniques that add value to your business at as low cost as possible.

You can profit wildly in this process. As more than one technique is discussed in this book, you have my word that at least one or more techniques would suit you – or anyone.

Price: $5.99 (US)

This Comprehensive eBook covers the following key Topics:

Introduction to Internet Marketing

Starting Your Internet Business

Selecting Your Niche

Selling Products Online

Copywriting

Search Engine Optimization

Leveraging on Affiliate Programs

Striking Joint Venture Deals

Making Even More Money with Resell Rights

Going Viral with Viral Marketing

Publishing Your Own Mailing List & Newsletter

Free & Low Cost Advertising Methods

Price:$5.99(US)

Get your copy of the eBook and Give a Boost to your Internet Business
Today!

Power of Twitter as Social Media Marketing Tool

If you were to apply Internet marketing strategies that existed 10 years ago, you would be surprised that most of them are no longer viable or have become ineffective.

Thus, it is highly important that we stay on top of the trends of what works and what doesn’t. One of the hottest trending strategies we see nowadays is Social media and one in particular tool – Twitter.

Richard Koch in his great book – The Star Principle says that successful businesses must always be the market leader and must always ride on growing trends.

If you fail to tap into these hot trends, you’ll be leaving tons of money on the table. In addition, that’s why, the purpose of this report is to help you tap into this amazing phenomenon and grow your business around it.

Relationship Success

Key Things to Keep in Mind for a Healthy Relationship

Having a healthy and fulfilling relationship is very, very critical to the success of any personal bond. It affects everything!

That is the aim of this book – to show you how to get started in developing and maintaining your personal relationship to ensure you succeed in the long term. Yes you may have tough times along the way, But the key is how you pick yourself up and begin again.

06 August 2012

In June 2012, NZ On Air released a research project it commissioned
into broadcast options for Pacific audiences in New Zealand.

It was the
first of its type undertaken in New Zealand and was
undertaken jointly by Sai Lealea (SDL Consultancy), Tim Thorpe (Tim Thorpe Consulting), and Holona
Lui (Catalyst Pacific) with
assistance from Emma Powell and Dr April Henderson from Victoria
University.

In July, NZ On Air organised a small forum in Auckland made up of Pacific broadcasters and
programme makers to discuss the research.

In releasing the report NZ On Air stated that:

"In a
highly-constrained funding environment it's important that we look
together for the best, most creative, and most useful ways to serve
our audiences. By talking together and sharing ideas we hope we
will be able to develop new ideas and new partnerships to
increase content for Pacific audiences in the future."

27 July 2012

Nga Vaka o Kāiga Tapu - The Pacific Conceptual Framework

Nga Vaka o Kāiga Tapu or The Pacific Conceptual Framework is a
cultural framework for addressing family violence in seven Pacific
communities in New Zealand. It is informed by, and aligned with, seven
ethnic specific cultural frameworks on addressing family violence. A
literature review has been produced as a guide for policy writers.

The frameworks define and explain meanings of family, violence, and
key concepts and principles that promote family wellbeing for seven
ethnic specific Pacific communities. They will inform the development
of a training programme to assist ethnic specific practitioners,
service providers and non-Pacific practitioners working with Pacific
victims and perpetrators and their families affected by family.

These frameworks take a strengths-based approach. This begins with
the premise that wellbeing, peace and harmony are states that all
Pacific people aspire to, and that core aspects of culture are
significant in maintaining and restoring wellbeing to families.

This relational framework is underpinned by the belief that all
people and things are interconnected and interdependent. It brings
together shared concepts and principles that promote wellbeing across
the seven ethnic groups, without disturbing their essential meanings.

The framework is a living document. As new knowledge is introduced to
the ethnic specific frameworks, Nga Vaka o Kāiga Tapu will also evolve.

All the documents were launched on 17 May at Malae Ola Hall in Mangere, Auckland by the Minister for Family and Community Services, Hon Tariana Turia.

The nine documents that form the Pacific Conceptual Frameworks can be accessed from this page.

Vuvale Doka Sautu - A Fijian Conceptual Framework

This document was developed by the Fijian Working Group to assist
with the development of a training programme for Fijian practitioners
and service providers working with victims, perpetrators, and families
from our communities who have been affected by family violence.

The Fijian Working Group was led by Sai Lealea (SDL Consultancy), who also wrote the document, with members from Fijian communities in the main centres in New Zealand.

04 July 2012

It’s All About Building Influence

One
thing you will learn about me, I like simple answers. I think the most
complex problems are solved by the easy answer, so here goes. An
Internet Marketer uses the Internet to influence people’s decisions to
do things.

Notice I didn’t say “buy stuff.” There’s a reason for
that. If you are an Internet Marketer for a not-for-profit trying to get
awareness of an issue, or an Internet Marketer for a political
candidate trying to get votes, or an Internet Marketer for a company
trying to build brand awareness (the list could go on) you are not
necessarily “selling” a product, rather you are trying to influence
opinion.

By influencing opinion you can do anything.

Now Wikipedia and other sites will give you laundry lists of the things that Internet Marketers do. If you are interested in that click the link above. At the end of the day, however, Internet Marketing is really about getting people interested in what you are doing online. If you want to know what great marketers do, read on.

What Great Marketers Do

Seth
Godin is a great marketer. He has written a dozen best-selling books on
marketing including the bluntly titled “All Marketers Are Liars” (Seth
recently re-released this book with the work “Liars” crossed out, and
the words “Story Tellers” written in). In a 2005 article Seth wrote his
own laundry list of what every good marketer knows. He said things like:

Share
of wallet is easier, more profitable and ultimately more effective a
measure than share of market. Marketing begins before the product is
created.

Advertising is just a symptom, a tactic. Marketing is about far more than that.

Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency

These
points are just a sample from the list, and Godin gives some very sound
advice. There are three points from his list that should serve as
guideposts for anyone looking to do great marketing, especially in the
realm of social media.

Great Marketing Encourages the Right Sort of Conversations

“Conversations
among the members of your marketplace happen whether you like it or
not. Good marketing encourages the right sort of conversations.”

You
cannot stop people from talking, especially today. The marketers job is
to listen to these conversations and then encourage a dialogue, not a
monologue (that’s old world marketing). If you can get customers
talking, you can both learn from and influence them.

You do not
want to be the marketer who believes the lie that people will buy what
you are selling because of some intrinsic greatness your product
possesses. People will buy what they want and you are not in charge of
that (another gem from Godin’s list: “your prospects don’t care about
you”).

Rather then convincing them and then getting frustrated with a market that just doesn’t “get it” find a way to connect to your customer
by offering that little something “extra” that creates an “emotional
bonus.” This is the magic part of the marketers job, and your best tools
to make it happen are stories.

Good Marketers Tell a Story

“People
all over the world, and of every income level, respond to marketing
that promises and delivers basic human wants. Good marketers tell a
story.”

Basic human wants can be broken down into two major
categories: The desire for gain and the desire to avoid loss. All fears
are a manifestation of one of these two desires (fear of not getting or
fear of losing).

In
1943, behavioral psychologist Abraham Maslow wrote a paper called “A
Theory of Human Motivation” where he proposed a hierarchy of needs that
places human motivation into five-tiers of importance.

These
motivations can be diagrammed as a pyramid, with the simplest and most
common motivations comprising the base and higher, more esoteric
motivations the top. Here are Maslows hierarchy of needs listed out for
you with number 1 comprising the base of the pyramid and number 5 the
top:

Maslow’s
theory provides a framework for marketers to do their jobs and tell
stories that matter to their customers. Marketing stories should be
crafted to tap into different levels of the motivational pyramid. The
higher up your message appeals the greater emotional connection you can
create. Tapping into the human wants and needs through great
storytelling moves marketing out of the realm of sleazy convincing and
hustling and into the realm of psychological and emotional engagement.

One caveat.

Your
stories should always be focused telling the customer how their lives
can be better because of what you are marketing, not how great your
product, idea or charity is. Think of it like dating:
you wouldn’t want to go on a second date with someone who sat at dinner
the entire time talking about how great they are. Most of us want to
engage with people who want to know about us, ask questions and listen.

Why should marketing be any different?

Great
marketers know this and spend their time identifying the right audience
for their product, developing a message that will communicate and
resonate with that audience and creating the best experience for people
who choose to pay attention.

A.M.P. Up Your Marketing to Match Your Customers Worldview

“Effective stories match the worldview of the people you are telling the story to.”

We’ve
spoken about the importance of marketing to your audience and the wants
rather than just proclaiming the greatness of your products. Crafting a
marketing story that matches your customers worldview means going the
extra mile to know and connect with your customer.

Think of ways
to “A.M.P.” up your marketing. When you “amp” anything up it means
putting real power into it – in marketing terms it stands for the
following:

A – audience. Every marketing effort must start here by identifying, understanding and knowing how to reach the core audience.

M
– message. Develop marketing messages that will resonate with your
audience based your experience with them and what you know to be true
for them. Here is where great storytelling makes all the difference.

P
– product. Notice this comes last in the formula. Unfortunately too
many companies put their products first and then try to wedge the
audience in through marketing. The product is the answer to the problems
presented in the story.

You need a great product experience
for the preceding items to have a lasting and repeated effect. Godin
says that “living and breathing an authentic story is the best way to
survive in a conversation-rich world.” That means you should adopt the
no-bullshit policy.

Strip
out jargon and corporate speak from your marketing materials. Stop
pretending to be the infallible, all knowing, wonderful wizard of Oz (he
was just a lost guy behind a curtain after all). Get to know your
customer and then build a marketing dialogue that feels like a real
relationship (if your company is small enough or savvy enough you should
be building actual relationships!). Just remember, the story always
goes back to your customer and their experience.

Influencing your
customer does not mean lying to them or telling them what they want to
hear. Influence means finding the right customer, the one who can most
benefit from what you have to offer, and making them care deeply about
what you have to offer, so much so they are moved to act.

04 March 2012

Since 2007, Max International has attracted people seeking a new kind of company. Because they put values ahead of quick profit, Max helps people discover their unique path and empower them to turn their dreams into a sustainable reality.

Not all network marketing companies are created equal: Visionary leadership and product effectiveness are key. Max International is guided by a team of seasoned executives with the complementary strengths, skills, integrity, and experience it takes to lead a company to the top of the industry.

Max believes that its Associates should be generously rewarded for their efforts, offering one of the most lucrative compensation plans in the industry, paying up to 50% of its total commissionable volume in commissions. Plus, Maxprovides online leadership and personal growth training and an ever-expanding assortment of business-building tools.

To Join as a new Max Associate Click Here and enter your Sponsor's ID (101398) then Submit.