e-commerce for Muga Silk products produced in SualkuchiSualkuchi is a census town in Kamrup district in the Indian state of AssamKnown as "Manchester of Assam"Self-healing propertyEverlasting/outliving the ownerNatural shining golden colorGrass root level peopleUpper class customersPersona (Target Users)Increase awareness

Reduce cloth priceFeatures Direct connection between seller and buyer Quality and trust maintenance, GI mark for Muga silk Comparison among different sellers and products Gift suggestions for increased salesAwareness about mugaAboutSelf-healing/ever-lastingNatural golden shineIntricate handloom production processMethods “Did you know?” pop ups on websiteQ&A and other rewarding games on the websiteAwareness video and other materials associated with points

Linked with social media Medium of connection between various sectorsCustomerWebsitePhoneSMSCallSelf-help numbersE-mailGrass root level peopleFace to facePhoneSMSCallSelf-help numbersBrochure

WorkingIntimation of timeEstimated production and delivery time for each product is revised every week after updating information from loom ownersBefore time delivery fetch points to loom ownerLate delivery deduct points from loom owner while fetch points to customer

RegistrationAdvance/online paymentHigh investmentCustomer paying advance get the product cheaperOrganization pays advance to the loom owner if he mentions the need andCustomer does not payLoom owner has to share profitMinimum max.(10%,Rs.500/-) advance payment

On products and loom owners by customersGenuineness of feedback can be checkedOnly by customersEnsured by giving customers onetime use codesFeedback is encouraged by awarding pointsTie up with fashion industryWidened domain of Muga cloth usage Latest fashion trendsFashion and buying tipsAttract upper class people

Team SilkKalpana Baishya,B.A and B.Muse,W/O D.M Baishya,Resident of Sualkuchi,kalpana1765@gmaiil.com

D.M Baishya,S.P (Commn) Assam,FIETE, Grad IETE,Resident of Sualkuchi,baishyadm@gmail.comModel VillageWomen empowerment via female employment enhancement as majority of the weavers are femalesConclusionTraditional occupation of Sualkuchi since the 17th century and hence lots of people in the village are dependent on this industry for their livelihoodImproved Muga Silk industry/business of grass root level people in the village of SualkuchiMore sale and profit of loom leading to their improved life conditionsHigh job opportunities for the local people of Sualkuchi due to local establishment of the organization and since the industry runs mainly on man powerThe solution presented is a business plan to reform the village Sualkuchi by reviving Sualkuchi Muga Silk Industy: