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Creating something of an internet sensation, the 17-year-old's modelling debut has, so far, only been seen on a billboard on L.A's Sunset Boulevard, and features the sultry teenager topless wearing just a pair of Hudson jeans for the brand's autumn campaign.

Three short videos inspired by Andy Warhol's infamous 'Screen Test' films, are set to be released alongside the campaign, featuring Schwarzenegger and model Georgia May Jagger, who has not only been the face of the brand since autumn 2009, but also designs a popular capsule collection for it.

Perhaps wisely, amid the furore currently surrounding his family (his mother, Maria Shriver is currently divorcing his father after discovering he had fathered a child with their 50-year-old housekeeper) he has so far remained tight-lipped about his new career. But Schwarzenegger is set to break his silence in a Twitter Q&A alongside Jagger and the creative team behind the campaign on September 7, to coincide with the release of the videos.