Siren Communications recently announced they have been selected as the public relations agency of record for The Ritz-Carlton, Montreal. The luxury property is completing a $200 million restoration lead by Montreal architects Provencher Roy + Associés Architectes. The restored hotel will open its doors in May 2012. As part of the assignment, Siren will focus on positioning The Ritz-Carlton, Montreal as the Social Centre of Montreal through a tactical public relations strategy that will strengthen the hotel’s brand presence in the Canadian and US markets.

Once renovations are complete, The Ritz-Carlton, Montreal will be Montreal’s most prestigious address with 131 completely redesigned rooms and suites, as well as 46 new luxury residences. Inside the hotel, famed Chef Daniel Boulud’s restaurant Maison Boulud will offer diners traditional French-inspired cuisine and the highest standards of hospitality.