Norse Power: Smells like... carnage!

Re-enactors who want that authentic Viking smell should get themselves a can of Norse Power Deodorant For Men. Developed by scientists for Visit York and the Jorvik Viking Centre, the deodorant claims to "help recreate what a Viking probably smelled like."

Michelle Brown, Marketing Manager of Visit York, says, "With Norse Power we wanted to try and capture the sort of smells that would have been part and parcel of the lives of Viking warriors around the time that York was the Norse capital of England. But more than that, with all of the bath products, deodorants, perfumes and aftershaves available today, we wanted to give male visitors to York the unique chance to cast aside their allegiance to modern aromas and instead embrace the smells from an era of true warriors!"