(Read caption)
Former House Speaker Newt Gingrich speaks at a news conference on Thursday, March 3, in Atlanta. Gingrich says he is launching a website to explore a run for president. His wife Callista is seen at right.

In his brief remarks, Gingrich pointedly stayed away from the word “committee,” as in “presidential exploratory committee.” These are legal entities organized to raise and spend money on stuff such as polls and testing-the-waters travel. Gingrich is not forming such an organization – at least not yet.

Why do things that way? It kind of makes Thursday’s statement an announcement that may have an announcement later about whether he’ll have something further to say at some point.

“Just by him making an announcement to explore, it doesn’t mean that he formally has to establish a committee,” says Dave Levinthal, a campaign finance expert at the Center for Responsive Politics (CRP). “But it seems like he’s moving in that direction anyway.”

Gingrich already has established a number of other kinds of political action committees, notes CRP.

Aides have said Gingrich has business entities that he has to make sure are separate from any campaign finance organization, and that untangling all of that may take some time.

But presidential exploratory committees remain fairly lightly regulated. They do not have to file with the Federal Election Commission (FEC) or report donors, for example. So establishing one would not force Gingrich to disclose more about his sources of cash.

However, setting up an organized exploratory organization would get Gingrich another day in news headlines. In that sense, Thursday’s semi-announcement could just be a way of drawing out the media coverage of the possible GOP candidate’s intentions.

One thing Gingrich cannot do, however, is directly refer to himself as a candidate. Once a White House wannabe does that, the FEC sounds a claxon, and the aspirant has to set up a full campaign committee, with all its reporting and oversight requirements.

That’s one reason Gingrich and others in his situation say so constantly on cable news that they have yet to make up their minds about running.

Another reason, of course, might be that they genuinely aren’t sure yet what they’re going to do.