"[Adgregate Markets] today announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc. ShopAds™ enable DoubleClick, a premier provider of digital marketing technology and services, and their clients to integrate e-commerce into any banner ad campaign to allow consumers to browse, interact, and purchase directly within an ad unit."

Analyst Emily Riley notes in the release that this technology will likely work well with behavioral targeting and retargeting. For DR marketers, eCommerce players and behavioral data exchanges, the Adgregate technology looks like another tool for the toolkit.

Managed offer networks, or lead generation networks, such as Offerpal and SuperRewards should enjoy removing the landing page from the user clickstream and reducing CPAs with Adgregate's ShopAds technology.

ShopAds is a compelling publisher solution, too, as Adgregate's site suggests, "No more disruptive advertising or diverting traffic." Non-diverting ads? Hmm. The OPA, Martin Nisenholtz and The NY Times might like this.

"Adgregate will share revenue with both DoubleClick and the retailer whose goods are being sold in the ShopAd widget. But the publisher of the ad only gets a share of revenue if the retailer has accepted them as an affiliate publisher. If that is the case, then the publisher will also get a separate commission fee from the advertiser. This isn’t a bad deal for publishers. Advertisers have an incentive to pay a higher commission to publishers so they put their ads in a more prominent spot on their page, but the money is being split an awful lot of ways."

Here's an example ad:

An interesting sidebar to this story are the ad exchange players at Adgregate Markets' core.