Summary:Marketing performance management is an immature concept and market when applied to the entire marketing mix. CIOs must work closely with chief marketing officers to understand requirements. In this informative resource, find recommendations for these key challenges and discover how CIOs and IT can do their parts to increase ROI.

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IBM is a multinational computer technology and consulting corporation headquartered in Armonk, New York, USA. The company is one of the few information technology companies with more than a century of leadership in technology and innovation, and the #1 patent leader for 20 years in a row. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology.