Kinetic Social Grabs $18M Series B

April 17, 2014

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Kinetic Social, a social data and ad technology company, has raised $18 million in a Series B financing round. Blue Chip Venture led the round and was also involved in the company's 2013 $8 million Series A. The company analyzes social context data, employing a patent-pending statistical optimization engine to render social marketing and cross-platforms more effective. The new funding will be used to enhance current technologies and products associated with Kinetic's SaaS offering and engagement engine.