There’s nothing wrong with prospecting, but everyone seems to focus on it and forget the actual nitty gritty of outreach.

Although these rules can be applied to other strategies, I’m going to be breaking down outreach for broken link building, just because it’s one of the few quality things that can be scaled at the moment.

Gmail is one of the best email clients out there (if not thee best) for outreach. The reason? Gmail Web Apps. With one click installs, you can instantly add new, awesome features to Gmail to help you become more productive, time-efficient, and personal while doing link building outreach. That’s why I put together this awesome list of Gmail web apps to save you time finding the best ones.