Beauty blogger @golgiknowsbest has created some very eye-catching looks on his Instagram account, from pink eye and Ramen noodle hair to unibrow makeup, but the makeup lover's latest rendition has landed him in serious hot water. The blogger, who goes by "Golgi Apparatus," posted a makeup look and was quickly called out for trying to mimic people with vitiligo.

Twitter user "@ESHAXQ" wrote the caption with Golgi's photo, "see what we're NOT gonna do here is mimic skin conditions and make them a makeup trend. She's cancelled." She then wrote, "Really don't understand why people are comparing vitiligo to the freckles makeup trend. Freckles are most definitely not a skin disorder."

Many people joined in the comments to express their feelings toward Golgi's makeup choice. One user, @Behbeh said, "This makes me LIVID. My beautiful cousin has vitiligo and was severely bullied her whole life over this condition. She herself is a work of art. This is not art." Another user, @Granberry__wrote, "So does mine [...] This has me boiling."

After receiving a ton of backlash for the look, Golgi took to Instagram to explain the inspiration behind this look:

"I didn't expect for this to get NEARLY a much attention as it did, so I was shocked when I came from work to see so many fighting and negativity in the comments. To clarify: this was inspired by a photo of @allaboutvalentina in which she had grey splotches on her face and running down her arms. This look was just a way for me to have more fun/experiment with my makeup. I in NO WAY intended for this to represent vitiligo, and I sincerely apologize that it offended so many people. I do admit I could've clarified some of that a bit more, but we all learn from our mistakes! At the end of the day, no one is immune to controversy and we can all grow from it!"

While Golgi made the argument that it was not his intent to mimic people with vitiligo, but instead recreate this look by drag queen Valentina, the Internet was not happy. Instagram user @heyitsniv wrote, "just confused on why couldn’t you just make your skin gray like the model you was trying to imitate 🤷🏾‍♀️?"

Regardless of intent, Golgi's look clearly upset many who saw it. And while the original intention may have had nothing to do with vitiligo, it ended up being perceived that way regardless — something Golgi acknowledged in the apology. Instances like this one are an important reminder that we need to continue the conversation about broadening beauty standards in a respectful way.