Smartsy Raises €500K in Seed Funding

According to NextFinance, Smartsy, a Paris, France-based developer of a mobile marketing platform, raised €500k in seed funding.

Undisclosed business angels invested in the company.

Founded in 2011 and led by Arnaud Saint-Paul, CEO/CTO, Gérard Ayache, Executive Chairman, and Bertrand Scache, Chief Product Officer, Smartsy connects brands, publishers and other content providers with their communities through tools that transform static images, objects and videos into launching points for social consumer experiences.
It connects images and products to digital content at scale, without the need for a tag, RFID or watermark.
Customers include Red Bull, Warner, Procter & Gamble Schneider, Cegos, Sephora, Turner, etc.