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LEICA X VARIO Announced in New Silver Finish

Allendale, NJ(February 25, 2014)- Leica Camera presents a sleek, silver version of the Leica X Vario as an alternative finish to the understated black of the standard model.

In classic black or stylish silver, the Leica X Vario is a product that epitomizes the Leica’s trademark quality and offers even greater versatility and creative freedom as well as brilliant image quality.

The Leica X-System is defined by its high-performance, APS-C format, CMOS image sensor with over 16.5 megapixels (effective 16.2 MP), remarkably large compared to other cameras in its class. The Leica X Vario is the first compact camera to combine this professional sensor with a high-performance zoom lens – the Leica Vario Elmar 18–46 mm f/3.5–6.4 ASPH. – and, as a result, delivers particularly brilliant exposures in all photographic situations.

For expansive interior shots, landscapes or portrait photography, the zoom range offered by the Leica X Vario allows entirely new horizons for creative photography. Its versatility is further emphasized by a full-HD video recording function, along with crystal-clear sound recording, that lets photographers capture those special moments in moving pictures with a resolution of 1920 × 1080 pixels at a frame rate of 30 full frames per second. A wide range of camera setting options and fast, precise autofocus further enhance the features offered by the Leica X Vario, a camera with a performance profile that offers even the most demanding photographers maximum creative freedom for spontaneous shots as well as for carefully arranged compositions.

Leica also offers an extensive portfolio of accessories for the X Vario that can be added to the camera to make it easily adaptable for every photographic situation. For example, the Leica EVF 2 Viso-Flex electronic accessory viewfinder with 1.4 megapixels and 90° swivel function is extremely helpful when shooting from unusual angles. The accessories also include a handgrip and finger loops in three different sizes that perfectly balance the weight of the camera in the photographer’s hands. An optional lens hood diminishes reflections, and the Leica SF 24 D flash unit offers greater freedom for subject lighting. The portfolio of accessories is further complemented by a comprehensive range of premium-quality bags, cases and straps.

The silver X Vario and the entire range of optional accessories are now available atselect Leica Stores, boutiques, and authorized dealers across the U.S.

About Leica Camera:

Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.www.leica-camera.com