MGD 64 Launches ‘Summer-Only’ Lemonade Flavor

Press Release

Apr. 29, 2011 at 1:32 PM

CHICAGO — MGD 64, the beer that established the super low-calorie beer category, is furthering its reputation as a category innovator with the creation of the first-ever flavored super low-calorie beer. New limited-edition MGD 64 Lemonade, a 64-calorie light beer with the taste of lemonade, launches nationally beginning May 1. The special brew will be available only until Labor Day.

The MGD 64 Lemonade national launch will be supported with television, radio, digital and out-of-home advertising targeting light beer drinkers looking for a twist on their summertime beer occasions. Available in 6-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available at bars, restaurants and grocery stores across the country this summer.

“With the growing interest in flavored beers, we wanted to provide light beer drinkers the opportunity to enjoy the beer they love — with a refreshing lemonade twist for the summer,” said Tim Carter, MGD 64 marketing manager at MillerCoors. “Whether it’s at the bar with friends, after a round of golf or during a backyard barbeque, an MGD 64 Lemonade served with a fresh lemon slice pairs perfectly with every summer occasion.”