C-Span has no big-salaried personalities and offers no razzmatazz for viewers with short attention spans. But the amazing thing is not just that tens of millions of people watch it—it’s that C-Span got on the air at all.

Cable TV was in its infancy when Lamb, then Washington bureau chief for Cablevision magazine, brought the idea for C-Span to a group of cable operators. He had 30 minutes to make his pitch.

Eventually 22 cable operators were sold on the idea. With $450,000, four employees, and one telephone line, C-Span went on the air in 1979, sharing a satellite with the Madison Square Garden Network. Congress was occasionally bumped by professional wrestling.

Brian Lamb’s first call-in show aired in 1980. “The lines have never stopped ringing,” he says.

C-Span now has three cable-TV channels. C-Span Radio is carried nationwide on the XM network.

Lamb credits visionary cable operators for much of the networks’s success. C-Span’s sole support comes from the cable systems that carry its programs; it has never received government funds and has no advertisers.

Lamb has been the face and the spirit of C-Span since its beginning. “I was cheap talent,” he says. None of the hosts was paid to be a host—all had other jobs at the network.

But Lamb sees audience members as the real stars of the show. “This is the only place where the public has a leading role,” he says. “We’re the voice of the nation.”