Why Activate Supporters to Fundraise on Facebook?

People use Facebook to connect and share with friends and family, which makes it a powerful place to help people engage their communities and raise money for causes they care about.
An individual person raising money for your organization is especially effective on Facebook because Facebook is a place where people share their passions with friends. By sharing their personal story, telling their friends about your mission, and rallying around a fundraising goal, new people can feel connected to your organization. When you galvanize your supporters to encourage their friends and family to contribute, you can both have a powerful impact.

Tools to Activate Supporters to Fundraise on Facebook

Facebook offers a suite of tools to allow supporters to fundraise on behalf US-based 501(c)(3) organizations. To receive distributions, your nonprofit must apply and be approved by Facebook Payments. If your nonprofit has not applied, you could receive distributions through the Network for Good Donor Advised Fund if you are listed in GuideStar. Learn more about requirements and our partnerships.

Fundraisers

Fundraisers allow people on Facebook to raise money for causes directly on Facebook. People can tell their stories, spread awareness about nonprofits and rally support around a goal.

Live video fundraisers

Once a person has created a fundraiser, they can add the donate button to their live video to allow viewers to donate to their fundraiser. People can donate during the live video or from the published recording of the live video on their Profile’s timeline. This is a great way to take advantage of the growing video engagement on Facebook. Learn how supporters can attach a fundraiser to a live video.

Customized nonprofit landing pages

A customized nonprofit landing page is a place where people can create a fundraiser for your nonprofit, see existing fundraisers from other supporters and learn how Facebook fundraisers work. Every landing page has a unique URL that can be used anywhere: in email marketing, Facebook posts, your website or other channels.

You can find an approved organization’s customized nonprofit landing page by going to https://www.facebook.com/fundraisers/NONPROFITNAME.

Donate Buttons

Supporters who may not want to create a fundraiser can easily add a donate button to any post or live video.

Donate button in posts

People can add a donate button to their posts. The donate button can be attached to any post including video, photo or text. This is a great way for your supporters to promote one-off asks for your organization without having to commit to a fundraising goal or timeline. Learn how supporters can add a donate button to their posts.

Live video donate buttons

Facebook Live offers supporters an opportunity to share experiences as they happen, especially during key cultural moments. People can add a donate button to their live video to help raise money for a nonprofit, and now so can celebrities, businesses and other organizations that have a verified Page on Facebook. Viewers can donate as they watch the live video or once the video has been posted. This is a great way to rally supporters around a cause.

How to get access

Facebook offers a suite of tools to allow supporters to fundraise on behalf US-based 501(c)(3) organizations. To receive distributions, your nonprofit must apply and be approved by Facebook Payments. If your nonprofit has not applied, you could receive distributions through the Network for Good Donor Advised Fund if you are listed in GuideStar. Learn more about requirements and our partnerships.
Questions about Fundraising Tools? Visit the Help Center.

Tips for Activating Your Supporters to Fundraise on Facebook

To take full advantage of fundraisers on Facebook, there are two important things nonprofits need to do:

Ask your donors to create fundraisers on behalf of your organization.

Give them the right tools to launch a successful fundraiser.

Tips to Activate Your Supporters to Use Fundraisers

To take full advantage of fundraisers on Facebook, there are two important things nonprofits need to do: 1) Ask your donors to create fundraisers on behalf of your organization and 2) Give them the right tools to launch a successful fundraiser. To achieve these strategies, check out our “Tips to Activate Your Supporters to Use Fundraisers” below.

Download our Activation Guide to learn how to encourage your supporters to launch fundraisers before your next big cause campaign.

Email your supporter list and get them up to speed with Facebook fundraisers. They know you, trust you, and look to your organization for direction. Use the text in this PDF as a starting template for emails to send to train your supporters.

Facebook offers a suite of tools to allow supporters to fundraise on behalf US-based 501(c)(3) organizations. To receive distributions, your nonprofit must apply and be approved by Facebook Payments. If your nonprofit has not applied, you could receive distributions through the Network for Good Donor Advised Fund if you are listed in GuideStar. Learn more about requirements and our partnerships.