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As an Internet-savvy insurance agent, you have likely spent time perfecting your social media marketing. You reach out to clients and prospects online. You may also blog and post videos on YouTube. But social media networks are not static, and, as the situation shifts, you may find your efforts to be less effective over time.

Social media platforms are continually evolving and changing based on demographic trends. For example, the older social media platforms are gaining more mature users, while the newer messaging apps are gaining younger users at a fast rate. Consider the following:

Facebook Has More Women And Teens: According to some studies, women outnumber men by 10% on Facebook. And while it is true that teens are moving elsewhere, there are in fact still more teens using Facebook than any other social network.

Twitter Has More Men: One study found that only 15% of women use Twitter, while an estimated 22% of men are active users of the short message social media platform.

LinkedIn Beats Twitter With U.S. Adults: With users averaging in age between 30 and 50, this B2B social media platform trumps Twitter.

Instagram Is Becoming A Must-Have: Teens in the U.S. have flocked to Instagram, a photo-sharing app that allows users to filter their images to enhance their photos.

YouTube Competes with TV: Almost half of people ages 18 to 34 watched videos on YouTube every day.

Snapchat Users Are Younger: The majority of Snapchat users fall between the ages of 18 to 24.

Even with social media platforms booming with active users, there is still hesitation from some insurance agencies when it comes to utilizing this opportunity. But, like most businesses, there is a real ROI to be gained from using social media, and it only takes a modest amount of ongoing research to stay up with the trends.