Go look at your library of writing tools. What do you see? Products to help create a story outline, a place to compile research, a dictionary app, spellchecking, and more. But what about your characters? What do you use to develop them, or do you just sort of, you know, let them evolve.
Persona is based on this concept: by categorizing characters into archetypes, you can know their background, which in turn shows their motivations, and then allows you to predict their behavior. To put it bluntly, it is the difference between deliberately crafting a compelling character or hoping that the character turns out the way you wanted.

Get inside your character's head.Packed inside Persona are archetypal themes—good guys and bad guys. These archetypes are described in detail: personality traits, qualities, flaws, background, occupations, and how they interact with other personalities. Whether your character is a brainiac talking fish or an outcast orphanage owner, Persona helps you explore how each one's unique psychology and background influence their dealings and dialogue. We've even made it possible for you to see what happens if your character becomes corrupt and turns from hero and heroine into villain or villainess.

Develop your characters; strengthen your storyThe archetypes in Persona consist of 16 male and 16 female personalities, each group broken down into heroes, heroines, villains and villainesses. There's the Action Figure, who will get the job done no matter the cost, or the Companion, a caring and selfless man. When the Action Figure loses his moral compass, he turns into the Brute, ruthless and argumentative, easily despised. The Companion, when depraved, becomes the Opportunist, betraying trust and taking advantage of others. Then there's the Caregiver, empathic and nurturing, but when corrupted she becomes the Distracted Mother, antagonistic and disinterested.

We've made it simple.Don't be fooled by Persona’s spartan looks. Persona is designed to keep you focused on the task of developing your character. You can create Smart Groups based on attributes like tags, type, sex, or any word or phrase from your notes. If you’re not sure how your characters will fit together, you can construct ad hoc groups of characters without a defined relationship, in order to explore interactions. We’ve included a Names database with over 16,000 names and their origins that you can select from, or you can add your own.

Choices. We like them.We understand that a lot of writers do want to have their characters develop, "on the fly," but we believe that a writer should have the opportunity to choose their approach to character development. That's why we have added Persona to our creative writing product line. Creating a compelling, empathic, and believable character in a story doesn't have to be something left to chance – with Persona, the choice is up to you.