Harlem born and raised in the Bronx, he attended George Washington U. on a basketball scholarship, but went off to serve in the Army Air Forces as a bomber navigator in the Pacific during World War II. After discharge, he worked in advertising, owning agencies in New York and San Francisco and also importing foreign films, including many from the Soviet Union during the Cold War.

Starring Ron O’Neal, “Superfly” was made for $300,000 and earned more than $30 million, becoming a cult fave with a memorable score by Curtis Mayfield.

Shore also directed and produced 1975’s “That’s the Way of the World,” starring Harvey Keitel; he also directed and produced1990’s “Return of Super Fly.”

He is survived by wife, Barbara; five children (including son Steven, in the commercials biz); and nine grandchildren.