Scrabble: visual play for a word game

One of the award-winning ads for Scrabble was a TVC where people mouthed words like ‘I have Syphilis’ and seeming to enjoy it. The simplicity of the idea has stuck in memory – though the ad is quite old. Here’s another refreshingly new take on promoting Scrabble (does it need promoting?).

I just loved the visual pun and the fact that it takes a split second to ‘get’ the ad. Awesome work from JWT, Santiago.