Baby Care in the US

Baby care sales grew by 2% in current value terms in 2010 despite a decline in the birth rate and a weak economy. The economic slowdown led to many consumers becoming worried regarding their future. This contributed to a declining birth rate, as many Americans postponing having children until the economy improves and they can afford to spend money on larger homes and day care costs. The number of live births in the US declined by 0.7% in 2009 and by 2.2% in 2010, after growing by 1.4% in 2005...

Euromonitor International's Baby Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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