Designing and Managing Integrated Marketing Channels

1. Intermediaries who buy, take title to, and resell the merchandise are called ________.

2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________.

3. Transportation companies, independent warehouses, banks, and advertising agencies that assist in the distribution process but neither take title to goods nor negotiate purchases or sales are called ________.

4. One of the chief roles of marketing channels is to convert potential buyers into profitable ________.
5. A marketing channel system is the particular set of ________ employed by a firm.…show more content…

33. ________ can be defined as the ability to alter channel members’ behavior so that they take actions they would not have taken otherwise.

34. The five types of power available to the producer to elicit cooperation from channel members includes all of the following EXCEPT ________ power.
35. In competitive markets with low entry barriers, the optimal channel structure will inevitably ________ over time.

36. Regarding distribution systems, one of the most difficult decision that a firm must make at some time involves ________ the channel strategy.

37. A conventional marketing channel comprises a(n) ________, wholesaler(s), and retailer(s), each acting in his own self-interest.

39. A(n) ________ consists of independent firms at different levels of production and distribution integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.
40. Which of the following is a type of contractual VMS? a. Specialty stores b. Franchise organizations c. Kiosks stores d. Catalog stores e. None of the above

41. When two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity, it is called a ________.

efficient and strong value chain has allowed the company to expand globally with a strong presence in 102 countries. Furthermore, Apple has joined in the process of reintermediation, adding an online store and more resellers into its distribution channel in order to reach more consumers and to boost its sales and profits (Kevin L. Webb, 2001).
Fueled by globalization and opportunities presented in the emerging Asian markets, Apple recognises the need to enter into these new….

Marketing Mix Decisions
IE 153—WSWX
Marketing Mix
The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http://www.quickmba….

A PROJECT ANALYSIS ON THE DEVELOPMENT OF THE CHANNEL TUNNEL
1.0 INTRODUCTION
The Channel Tunnel is one of Europe's biggest infrastructure projects ever. The 50.45km long tunnel has fulfilled this old dream by linking Britain and the rest of Europe. The idea of a fixed link between Britain and France was first mooted by a French engineer in 1802; it connects England and France 50m below the seabed of the English Channel. It's not just a tunnel, but a huge infrastructure containing massive machinery….

Chapter 2: The Integrated Buying Model
Tennessee State University
MGMT 6220
The integrated buying model is used by the buyer in making buying decisions. Factors that affect decisions made in the integrated buying model are the cost per unit, quality level, and lead time. As each company tries to achieve their competitive advantage, the goals of a purchasing decision may vary. For example, most purchasing decisions require buying the right material at an….