Snell & Wilcox to introduce Alchemist Ph.C - IP at IBC2007

The introduction is intended to improve file-based international program exchange. Running on the company's iCR platform, Alchemist Ph.C - IP delivers transparent bidirectional conversion of video, audio and metadata between 50Hz and 60Hz TV standards.

Until now, Alchemist Ph.C motion-compensated standards conversion has been available only in high-performance hardware systems. This meant that quality-conscious companies working in the file-based domain had to decode their file-based content to baseband if they wanted to ensure the highest-quality standards conversion. Alchemist Ph.C - IP eliminates the need to decode, process in a tape-based environment and then re-ingest content, a time-consuming workflow that can be costly and vulnerable to error.