Everyone seems to struggle to get their five minutes of glory to give exposure to their startup. That is, nowadays, being featured on Product Hunt, Reddit or other major publishing sites that will drive thousands of visitors to your site.

However, very few people do something about it, and most of them overlook a very powerful tool that's been there for ages, it's quick and easy to set up and will most likely not die for at least a few more years: a blog.

We’ve been blogging for some time now, and we’ve learnt a thing or two. Because we’ve adopted transparency as an integral part of the company culture, we like sharing what we learn with you. It’s a genuine way to give back to the community that has helped so much become what we are now.

In this entry, we will cover how to create a blogging strategy for your company.

At MarsBased, we are always learning new stuff. Running your own company means being constantly in the loop of learning things you could have never predicted you would ever need. Among other stuff, we have learnt how to run a blog.