3 Unique Advantages that Public Relations Bring to Digital Marketing

Digital marketing requires that your business be able to reach as many people as possible before working to gradually turn fans into loyal customers of your brand. This is an effort that takes countless amounts of time, money and effort, but the results are measurable by the increased amount of sales you wi ll have when it’s done right.

Public relations complements digital marketing and extends its versatility by enabling three unique activities to occur. Let’s take a look at them to touch upon why they’re crucial advantages that your business needs.

1. Foster Conversation About Your Brand

By committing yourself to PR activities that make your brand more liked by people online, you will naturally foster discussion about your business among like-minded people.

This conversation about your business will work to increase your brand recognition, which in turn makes it easier for you to sell products and services to people.

With the rise in popularity of content marketing due to the results it gets, business are constantly looking for more cost-efficient ways to go about creating content to link back to their website. Public relations can accomplish this by giving your customers, media outlets and other businesses reason to talk about your business in a positive light.

This leads to content that links back to your website, your landing pages and anything else that works towards your digital marketing goals.

3. Strengthen Your Hold on Social Media

Of all the digital assets that you have, the ones that deal with social media are likely the most important. Social media itself provides you with important statistics, information and other points of data that can be used to direct where your business should go.

The problem with social media is that few businesses understand that flourishing on social networks requires that your business first deals with public relations. Things as simple as receiving a comment on one of your social media profiles can work to create talk about your brand, which means that you grow a stronger following that will support your digital marketing efforts in a shorter period of time.

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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.