Why Twitter Customer Service?

Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.

That’s why customer service is becoming increasingly important on social media platforms like Twitter.

A study done by Simply Measured showed that 99% of brands are on Twitter, and 30% of them have a dedicated customer service handle. The average response time was 5.1 hours with 10% of companies answering within an hour, and 93% of companies answering within 48 hours.

Here are 4 companies with exceptional customer service on Twitter and key takeaways to help you improve how your customers perceive your company on Twitter.

#1: JetBlue Excels in Responsiveness

Airline delays are one of the most common causes of customer frustration. Not only do delays happen often, but also people are pretty vocal about their feelings when their flight is delayed.

Acknowledging this, @JetBlue ensures they’re responsive to their customers because they understand it’s important for continued customer loyalty. Not only do they engage with happy customers, but they also respond to and help frustrated customers as quickly as possible.

Sure, a lot of airlines do this now. What makes JetBlue stand out from its competitors?

JetBlue is known to be extremely responsive to customers mentioning their brand. Whether they send a public @reply or a private DM to answer a question, they are quick to interact. As seen in the picture above, they reached out to their frustrated customer within the hour.

Key takeaway: Respond quickly.

Twitter is a channel where customers expect quick responses. As a result, you’ll likely want to respond to mentions and inquiries quickly. Many companies dedicate full-time employees to the task of responding to customers and potential customers on Twitter. Make sure you to satisfy customers.