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Imaging & Contrast Media

Covering a customer base that encompasses a multitude of medical specialists, our Imaging & Contrast Media business unit markets an extensive range of evidence-based diagnostic image solutions to leading hospitals in the public- and private-sector, imaging centers and private practices.

Dedicated exclusively to the partnership with Bracco Imaging, the business unit markets and supports Bracco’s integrated portfolio of clinical diagnostic imaging solutions to medical specialists. These specialists, which include radiologists, neuroradiologists, urologists, cardiologists, gastroenterologists, oncologists, radiographers and sonographers, use diagnostic imaging procedures to enhance anatomic and functional visualization of internal body organs and areas. With the aid of such visualization, earlier and more accurate diagnoses are possible and this in turn results in optimized patient care.

With a seasoned sales and marketing team constituted of individuals that have an intimate knowledge of the market and who interface effectively with customers and key opinion leaders, Leriva’s newly-formed Imaging & Contrast Media business unit is set to re-establish and further enhance the sterling reputation of Bracco in the local marketplace. Initiatives and strategies to support this endeavor include extensive medical detailing, hosting of scientific symposia and participation in national and international medical congresses.