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It's better to be camp counselor than a community manager. The relationship between developers and players is complex, one in which both parties must be heard and understood. Red Hook Studios' response was to adopt a 'camp counselor' approach to community management, and it has helped foster a strong relationship with their community. It is important to understand the expectations of players at each step in your development process, from beta to full release, and beyond. As well as finding a way to maintain those strong relationships that existed at each of those steps. Offering ways for users to opt-in and still submit feedback has helped Red Hook maintain a positive dialogue with their players which has only helped them create the best version of their game.