In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.

Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.

Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

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About the Author

Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist.

Kate is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She’s the co-author of The Civic Apps Competition Handbook.

Most helpful customer reviews on Amazon.com

5.0 out of 5 starsthis is a fantastic book for anyone who wants to maximize the effectiveness ...

ByRyan H.on 29 September 2014 - Published on Amazon.com

Format: Paperback|Verified Purchase

Up until this month, my online marketing strategy for my consulting business was 1) create a website, and 2) tweet every so often. This may have covered the absolute bare minimum, but I wasn't seeing any return on the time and energy I spent. Then I read this book. It's clear that I wasn't seeing any ROI because I was inconsistent and had no strategy.

"Return on Engagement" taught me that digital marketing is a process, not a one-off event. I learned more about creating a consistent content strategy, making sense of SEO, the do's and don't of social media, and how to use data to measure success. The authors cover it all--from start to finish. In my humble opinion, this is a fantastic book for anyone who wants to maximize the effectiveness of their content marketing, avoid chasing the latest fads, and see a real return on their time and energy.

I am a professional photographer, and you probably are too (it seems everyone is, these days). Trying to stand out and get noticed online is tough. And while I'm still not all that great at it, I'm a whole lot better than I used to be, thanks in part to this book. ROE is filled with useful information on what to do, and what not to do, when marketing yourself or a business online. Thing that I found particularly valuable: web site design. What to include to increase the rate at which people do what I want them to do (contact me about booking wedding photography, in my case). Also, managing social media, in something other than a haphazard approach. There are tips here about what to post, how often to post, and how to target your desired audience. There are plenty of case studies, which help illustrate how I can apply the principles to my situation. And good sections on measurement and metrics, to help figure out if your efforts are actually working. I guess what I appreciated the most was that this book helped me create and formulate an online marketing plan for my business, where I didn't have one before. It's definitely got me going in the right direction.

5.0 out of 5 starsExcellent, helpful guidance on how to use the web and social media effectively.

ByGeraldine Carteron 18 December 2014 - Published on Amazon.com

Format: Paperback

This book is great. It covers what you need to know about SEO, social media, website considerations, usability, and provides great resources for where to find more. It provides helfpul guidance whether you're a one-woman operation, or a large company seeking to improve your online presence. I'll be pretty much using it to build out my website and social media marketing plan, and I feel pretty comfortable I'll be able to handle it, following the guidance set forth by the author. Thanks to the author for taking what can be a dizzying array of options and breaking it down into concrete choices of where to put (and not put) your time and energy.