As the General Manager of the Mexican subsidiary of William Grant and Sons Mexico, Luis's current responsibilities include leading the business integration from the recently acquired local Milagro tequila company into a full fledge Willam Grants & Sons Mexican subsidiary. This entails leading the cultural transition in the process. Brands in the portfolio include 5 whisky brands (Glenfiddich, Grants, Balvenie, Tullamore Dew, Clan Mc Gregor) Hendricks Gin, Sailor Jerry Rum and Tequila Milagro.
Prior to Willian Grant & Sons, Luis was the General Manager of Red Bull Mexico for two and a half years. He has over 21 years of experience in Management and marketing, working with such Fortune 500 brands as P&G, Pepsico, Blockbuste and Danone.
Luis was awarded One of Top 15 marketers in Mexico by Expansion's 2002 & 2003 and was the first and one of only 2 people to be selected twice.

As the General Manager of the Mexican subsidiary of William Grant and Sons Mexico, Luis’s current responsibilities include leading the business integration from the recently acquired local Milagro tequila company into a full fledge Willam Grants & Sons Mexican subsidiary. This entails leading the cultural transition in the process. Brands in the portfolio include 5 whisky brands (Glenfiddich, Grants, Balvenie, Tullamore Dew, Clan Mc Gregor) Hendricks Gin, Sailor Jerry Rum and Tequila Milagro.
Prior to Willian Grant & Sons, Luis was the General Manager of Red Bull Mexico for two and a half years. He has over 21 years of experience in Management and marketing, working with such Fortune 500 brands as P&G, Pepsico, Blockbuste and Danone.
Luis was awarded One of Top 15 marketers in Mexico by Expansion’s 2002 & 2003 and was the first and one of only 2 people to be selected twice.