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FARNBOROUGH, U.K.—Airbus SAS beat rival Boeing Co. in the aircraft order stakes at this year’s Farnborough International Airshow in Britain, getting nearly twice as many orders and commitments.

The victory by the European aircraft manufacturer is its second in a row in the unofficial airshow competition after last year’s triumph in Paris—the French capital and Farnborough, a town in southern England, alternate as airshow host each year.

For years, the airshow has served as a platform for a sales race between the world’s two major aircraft makers, who are having to cater to customers increasingly interested in new-generation, energy-efficient planes to offset huge increases in the price of jet fuel.

Though Airbus clinched more deals at Farnborough, Boeing insisted that it has won more in the year to date.

Boeing put its figure at 783 and Airbus’ at 648.

Airbus said its orders and commitments at Farnborough for 496 aircraft were valued at US$75 billion.

Demand for its A320neo, or “new engine option,” was particularly strong.

“The orders and commitments we’ve received at this record-breaking Farnborough for both the A330neo and A320neo families are together an unequivocally resounding endorsement for these most cost-efficient aircraft,” said John Leahy, Airbus’ chief operating officer.

Airbus’ order intake included the largely updated versions of its A330 wide body aircraft, which launched this week.

Airbus says the plane is more fuel efficient and has a longer range to help it compete against Boeing’s 787 Dreamliner.

Edward Hunt, a senior consultant with IHS, put Airbus’ win in part to the fact that the Airbus plane was sort of an old standby.

The A330 has sold well and is widely in use, making it simple to service and avoiding the necessity to train pilots on a new aircraft.

But he said both manufacturers had similar offerings and that airlines were looking for were good deals.

Each company tends to inflate its sales figures—and save up previously announced agreements to make a big splash at the show.

Customers regularly negotiate enormous discounts, but the details on such sales are usually secret.

“Airbus has definitely caught up,” said Hunt. “If I were Boeing, I would be a little bit worried.”

But Hunt said the race for top numbers at the airshow obscures the fact that aircraft are purchased all year long—where buyers can take their time and have a tour of the factory.

Of the 496 orders and commitments Airbus announced this week, 369 were for the A320 family of planes, which generally seat as many as 180 passengers.

The A320neo incorporates the latest technology together with sharklet wing tips that help deliver fuel savings.

Airbus’s biggest order came from SMBC Aviation Capital, an aircraft leasing company that focuses on emerging markets.

The company ordered 110 A320s equipped with the more fuel-efficient new engine option, and five A320s with the “current” engine option.

Monarch Airlines, a carrier based in the United Kingdom that serves holiday destinations around Europe, plans to buy 30 of the same aircraft, too.

“If we’re underestimating anything it is the growth of the industry,” said aviation analyst Howard Wheeldon. “There are new players.”

Though single aisle planes sold the best, the larger ones did well too.

Wheeldon noted that air travel has become accessible and possible in many regions where even a few years ago easy, cheap and available air travel was unthinkable.

One of Airbus’ biggest customers was Air Asia X, which bought 50 A330-900neos worth about US$13.8 billion.

Boeing last week forecast that the Asia-Pacific region would drive demand for aircraft over the next 20 years, with single-aisle planes dominating the market.

Airlines will take delivery of 36,770 planes valued at US$5.2 trillion from 2014 through 2033, Boeing estimated in a market outlook released July 10.

Boeing forecast that 70 per cent of those deliveries would be single-aisle planes seating up to 230 people, with the Asia-Pacific region accounting for almost 37 per cent of overall sales.

“Based on the overwhelming amount of orders and deliveries, we see the heart of the single-aisle market in the 160-seat range,” Randy Tinseth, Boeing’s vice-president for commercial aircraft marketing, said when the forecast was released. “There’s no question the market is converging to this size, where network flexibility and cost efficiency meet.”

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