The Proud Whopper comes wrapped in a rainbow colored wrapper with the inscription: “We are all the same inside.” The burger is being sold at a Burger King restaurant in San Francisco, USA Today reported.

The fast food chain also posted a video promoting the sandwich on its YouTube channel.

The video features a Burger King cashier asking a customer: “Do you want to go with meat or without meat. We can go both ways.”

“It showcases who we are as a brand,” Burger King’s Fernando Machado told USA Today. “It shows how we, as a brand, believe in self-expression.”

You might recall Burger King previously reworked their “Have it your way” slogan. Their new slogan is “Be your way.”