Coke Olympic Bear

How to inspire Brazilian teens to move more and take part on the Olympic Torch Relay? Talking at them to do it would have been effortless. For me the brand should lead by example, so we took for the fist time the iconic Polar Bear out of his cold animated world and brought him to real life sunny Rio.

Coke Olympic Bear

How to inspire Brazilian teens to move more and take part on the Olympic Torch Relay? Talking at them to do it would have been effortless. For me the brand should lead by example, so we took for the fist time the iconic Polar Bear out of his cold animated world and brought him to real life sunny Rio.

Sundown Endless Sunrise

A collaborative Flickr project that transforms your desktop into a window from which you could watch sunrises from all over the world. Created for Sundown, Johnson's sunscreen that leads the Brazilian market.

Sundown Endless Sunrise

A collaborative Flickr project that transforms your desktop into a window from which you could watch sunrises from all over the world. Created for Sundown, Johnson's sunscreen that leads the Brazilian market.

OI MAGICAL PAYPHONE

The client asked us to promote their line of pay phones. But, come on, who cares about pay phones nowadays? Well, children may care, specially if they use it to talk to Santa.

OI MAGICAL PAYPHONE

The client asked us to promote their line of pay phones. But, come on, who cares about pay phones nowadays? Well, children may care, specially if they use it to talk to Santa.

Credits: Creative Director

Awards: Merit One Show, Shortlist Cannes Lions, Bronze Wave Festival

Brastemp Inspiration Campaign(ACTIVATE CC FOR ENGLISH)

Brastemp is an iconic Brazilian home appliances brand. To make it more appealing to young customers, we came up with the concept Inspiration Changes Everything.

Brastemp Inspiration Campaign(ACTIVATE CC FOR ENGLISH)

Brastemp is an iconic Brazilian home appliances brand. To make it more appealing to young customers, we came up with the concept Inspiration Changes Everything.

Terra Lucky Monkey

This is my craziest work. The client? A lottery website. The idea? Put a monkey on Twitter to see if he could type its followers name. The point? Followers soon realized that the chances of the monkey typing their names were smaller than wining the lottery. So, they bet more. On the lottery, of course, not on Jimmy typing skills.

Terra Lucky Monkey

This is my craziest work. The client? A lottery website. The idea? Put a monkey on Twitter to see if he could type its followers name. The point? Followers soon realized that the chances of the monkey typing their names were smaller than wining the lottery. So, they bet more. On the lottery, of course, not on Jimmy typing skills.