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Since 1977, the Swedish company Craft has designed and manufactured athletic clothing built to withstand the extreme requirements of elite competition in all types of climates. Specializing in high-performance apparel for runners, bicyclists, triathletes and cross-country skiers, Craft makes everything from base layers, biking shorts and running shoes to tri suits and snow jackets. Craft's designers understand the needs of the aerobic endurance athlete and strive to meet those needs with each new and improved design. Orienting all of their products around the tenet of keeping athletes cooler and drier in all conditions, Craft makes the most efficient technical clothing on the market today.