In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students?

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. Create effective infographics for your business with these helpful tips.

When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business apart—like publishing a book.