Confederation of Indian Industry (CII) organised its annual flagship event “National FMCG Summit- Consumer of the future” 14th December, 2018 at The Taj Mahal Palace, Mumbai. Shri Parag Desai explained the meaning of Wagh Bakri logo and ideology behind it. He also explained consumer is getting a lot of options but still his dissatisfaction is growing and those marketers who fulfil these expectations with honesty will ultimately win the race. Participants also asked a lot of questions regarding future plans of Wagh Bakri Tea Group and Wagh Bakri Tea Lounge.