GLITTERING socialite Brynne Edelsten is already preparing to set the alarm for Sunday's Logies and she'll be up before the birds to make sure she's red carpet ready.

The 27-year-old wife of medical entrepreneur, Geoffrey Edelsten, says she will rise at 4am on the morning of television's night of nights to ensure she has ample time to primp and preen herself for the event.

The glamour girl has become a firm fixture on the red carpet, ever since her debut at the 2009 Brownlow Medal when she stole the show with her Swarovski Crystal-encrusted bra and sheer dress ensemble.

VIDEO: Inside Brynne's wardrobe, her red carpet ready tips and how she feels about landing on the worst-dressed lists.

Her 2010 Logies dress attracted just as much attention, and the Arizona native says her red carpet regime isn't getting any easier with practice.

"(I need) as many hours as you can fit in the day," she said. "I like to take my time, I hate being rushed, that's when I get stressed."

Brynne's been a busy girl in the lead up to the Logies. The Dancing With the Stars contestant stepped straight off the dance floor and into the host's chair for The Morning Show with Larry Emdur yesterday. She then flew straight back from Sydney to her home in Melbourne to have her dress fitted.

The Melbournian's frock is being made by her friend Xen, but she's keeping tight-lipped about the design.

The good news is, if you've taken a liking to her style, you too can own a piece of Brynne in the near future.

"Right now, we're working on some projects to bring Nurielle, my favourite boutique to Melbourne and Singapore and Dubai and so we're dipping our feet into everything right now.

"We're also going to have Brynne by Nurielle, and then eventually I'll have my Flash Gordon label. I'd like to start my own line of something, whether that's jewellery, swimsuits, lingerie or dresses, I'm not sure exactly where I'll start."

So are Australia's fashionistas ready for her flashy designs?

"Australia is open to new things and this is definitely something new and different to anything they've seen before," she said.

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