Insights

If you decided you want to deliver great UX it's often difficicult to know where to start. But it's very easy. We start at the beginning. The moment a new user starts discovering your product. We call this process the user onboarding.

In this insight we will give you some information about empty states. These screens are crucial in delivering a sublime user experience during your user onboarding. Let's dive right into it!

On January, 13th 2018, a false ballistic missile alert was sent to all people staying in Hawaii, causing widespread panic. The alert was mistakenly issued after a staff member clicked the wrong button. When the biggest mayhem was over, however, it turned out that a poorly designed interface, and not the poor button pusher, was to blame for the fatal error.

The perfect school example of how bad UI can have an impact on real people's lives and food for thought for us, UX professionals. Here's how we would design the user interface of an emergency alert system and prevent another Hawaii blunder to occur in the future.

UX writers use language to connect with users. They do this for every stage of the user experience, and as such succeed in building a long-term quality relationship with them.

UX writers can learn a thing or two from the way women’s magazines use language to connect with their public. These magazines are particularly strong in building a trustworthy relationship with their public to keep it engaged for the longer term.

But how exactly do they do it? And how can UX writers use language to keep users engaged?

Because of the growing importance of user experience, people with UX skills are in high demand and it may take you some time to identify, convince and hire the right persons. And since a lot of people consider themselves ‘UX experts’, it can be a daunting and time-consuming challenge to separate the wheat from the chaff.
With 6 to-the-point questions, I'll help you decide which skills you need to build a successful UX team.