Samsung Targets Movie & Video Enthusiasts With New Media Players

Samsung
announced two new portable media players that promise high quality movie and video capabilities as well as a superior
audio experience in a compact design. The new R1 has a 2.4-inch TFT LCD touch
screen and supports up to 50 hours of audio and four hours of video playback.
The R0 has a 2.6-inch LCD and tactile keys for easy navigation. It can play up to
six hours of video and 30 hours of audio. Both players come in 8GB and 16GB
capacities.

Samsung Announces Pricing and Availability for Two New Portable Media Players

The R1 and R0 Satisfy the Needs of Movie and Video Enthusiasts

RIDGEFIELD PARK, N.J., March 9, 2010 – Samsung Electronics America,
Inc., a market leader and award-winning innovator in consumer electronics, today
launched two new portable media players, the R1 and R0, and announced pricing and
availability for both. The players deliver high quality multimedia content while
optimizing for memory space. The footprint of the R1 is smaller than the size of
a credit card and can play a variety of video content without any conversion needed
while the R0 delivers an excellent audio and video experience at an affordable value.
Samsung’s portable media players will be on public display at the Samsung Experience,
located at The Time Warner Center in New York City beginning March 9, 2010.

PMP

Estimated Selling Price

Availability

R1 (8GB)

$149.99

April 2010

R1 (16GB)

$179.99

April 2010

R0 (8GB)

$99.99

April 2010

R0 (16GB)

$129.99

April 2010

“Samsung is keeping the portable media player experience fresh
with these two new offerings. We’ve combined high quality movie and video capability
with a superior audio experience all in two compact designs,” said Reid Sullivan,
senior vice president of the Mobile Entertainment Group at Samsung Electronics America.
“The R1 and R0 are a great fit for anyone who wants easy access to all of their
favorite music, movies, video, and photos.”

Offered in black and silver, the R1 offers a responsive, clear
2.4-inch TFT LCD touch screen with a “drag and drop” feature that allows you to
easily enjoy audio/video files and libraries with the swipe of a finger. Keeping
pace with your busy life, it has video, music and photo playback for up to 50 hours
of audio and four hours of video enjoyment. Small in size, the R1 still offers plenty
of space for video content and is ideal for popping in your pocket when you’re on
the go. Within its tiny package, it includes an FM Radio and Recorder as well as
voice recording and can also be paired with a Bluetooth enabled headset.

The R0 comes in a compact package as well, with a bright 2.6-inch
LCD display making the experience of what you watch as bright as what you hear.
Navigation is also easy with the addition of tactile keys. Offered in black, silver,
and pink, it is well suited for those on the run, playing up to six hours of video
and 30 hours of audio. For fans who can’t get enough of their favorite music, movies,
and videos, it also offers an option for expanded memory space with the inclusion
of a Micro SD slot.

To ensure users get the best in audio quality, both the R1 and
R0 incorporate Samsung’s Digital Natural Sound Engine (DNSe) 3.0 sound enhancement
technology. Being DNSe 3.0 enabled, users can enjoy higher sound quality that reproduces
more natural effects and accurately matches the tone and feel originally intended.
Additionally, both offer DivX so users can download more video content without sacrificing
as much space. Both players come in 8GB and 16GB.