A highlight attraction in Novotown, Lionsgate Entertainment World is set to open when Novotown launches in first half of 2019. On December 13, Lionsgate Entertainment World held its first preview event in Zhuhai and offered a sneak peek into the key offerings, immersive entertainment experiences and innovative designs of Asia’s first movie-themed indoor experience center.

John Tse, Chief Executive Officer of Novotown said that Novotown was committed to creating revolutionary urban entertainment, as well as promoting Henqing’s leisure tourism industry with the theme of cultural creativity; Lionsgate Entertainment WorldTM was poised to become one of the most eye-catching attractions in Novotown Phase I, and would be an important part of the project’s cultural and entertainment focus.

Spanning 22,000 sqm of premium indoor space, Lionsgate Entertainment World is one of the key attractions in Novotown. Lionsgate is an entertainment studio whose blockbuster films, popular television series, and digital products reach next generation audiences around the world. The studio has won multiple Academy® and Emmy® Awards and has a long track record in delivering world-class products. In addition to being Asia’s first movie-themed indoor experience, this marks Lionsgate’s first interactive indoor experience to open in the world and will feature blockbuster franchises like The Hunger Games, The Twilight Saga, The Divergent Series, and Now You See Me as well as films like Escape Plan and Gods of Egypt as the story backgrounds of the attractions.

Bringing the captivating stories to life is an eye-catching list of elite partners that helped create Lionsgate Entertainment World, including the design and production agency Thinkwell Group (“Thinkwell”) and the operator Village Roadshow Theme Parks (“Village Roadshow”). A global experience design and production agency, Thinkwell is known for delivering experiential design in major theme parks and resorts around the world. Partnering with Thinkwell is Village Roadshow, a world leading theme park operator with footprint across Australia and America. Other notable global partners behind Lionsgate Entertainment World are the Australian construction services company Cockram, international show contractor Scenario, Oscar®- winning visual media producer Framestore and many other world-acclaimed companies.

State-of-the-art technology in world-class attractions

Leveraging on the latest state-of-the-art technology, Lionsgate Entertainment World offers an entertainment experience like no other, one that is designed to transport guests into the world of film where they are free to create their very own theatrical stories. Visiting guests will be able to look forward to several world-class attractions, including Hunger Games – Mockingjay Flight, The Twilight Saga: Midnight Ride and The Divergent Series – Fear Simulator, and Gods of Egypt – Battle for Eternity.

Gods of Egypt – Battle for Eternity: The world’s first purpose-built VR roller coaster, which sees guests soar like a god on this high-speed, VR roller coaster adventure through ancient Egypt. As an epic battle wages between good and evil, it’s time to prove your valor, strength and devotion. It’s time to fight alongside the Gods of Egypt!

Hunger Games – Mockingjay Flight: Suit up and take flight alongside the rebellion on this action-packed adventure through the world of The Hunger Games. Danger lurks around every corner, but hope is in sight on this exhilarating 3D motion simulator attraction. May the odds be ever in your favor!

The Twilight Saga: Midnight Ride: Race with Jacob and the Black Pack wolves on a daring VR dirt-bike adventure through the moonlit woods. But beware, beyond these hallowed hills, a different kind of creature roams, and this one is out for blood.

Immersive experiences create tailored stories

While the attractions invite guests on a mesmerizing journey in the movie world, Lionsgate Entertainment World has a lot more offerings that will create a total immersive experience. There are themed dining outlets such as the opulent Hunger Games-inspired Capitol Club; the homey Peeta’s Bakery; and the modern and stylish Lionsgate Cafe. The entertainment center will also boast a wide selection of retail options, including Capitol Couture, Dauntless Ink and Gods of Egypt market-place.

With over 30 groundbreaking attractions to look forward to, Lionsgate Entertainment World leverages on the latest cutting-edge technology to deliver a one-of-a-kind immersive experience. The development is poised to set a new standard for entertainment centers in the region when it officially commences operation in 2019.