Food and Drink Federation short films featuring RD partners

March 24, 2015

The Food and Drink Federation has recently published a series of short films featuring some Responsibility Deal partners to show what’s been achieved in recent years and how companies work to broaden consumer choice. The films show how industry is working to contribute to improving the nation’s health through changes to products.

Innovation in food and drink featuring McCain Foods and apetito shows that innovation can bring new products to the market as well as transforming healthy favourites.

Finally we hear about Expanding consumer choice which features Coca-Cola about its new, lower-calorie cola option and PepsiCo’s Quaker brand which has launched new packaging formats in response to changing consumer demand.