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Wednesday, March 22, 2017

After 15 months off, AMC's sophomore drama Into the Badlands returned with a 1.42 demo rating, retaining less than a third of its lead-in from The Walking Dead (4.72). That's a far cry from the November 2015 series premiere (3.15) as well as the other two episodes that aired after The Walking Dead (2.27 & 2.46). Of course, Dead itself was getting much bigger raw ratings back then (with a 6.51, 6.65 and 7.02 in those weeks). Like last year, Badlands will get three weeks of The Walking Dead as a lead-in before setting out on its own.

It was a nice week for some female-skewing newbies. After Bravo's Imposters (0.31) rose to a new series high on Tuesday, E!'s The Arrangement (0.38) had its own new high on Sunday. For perspective, both shows are still retaining half or less of their big reality show lead-ins, but improvement is good. And Big Little Lies, which at least skews female for an HBO show, also had a new series high at 0.44 on Sunday.

On the flip side, WGN's Underground (0.23) and the Freeform comedies Baby Daddy (0.21) and Young and Hungry (0.18) all had considerable drops in their second weeks back.

FULL TABLE:

Name

Net

Ep

A18-49

Last

Seas

Avg

y2y

Proj

ProjPlus

Skew

Male

The Walking Dead Spring

AMC

14

4.72

-3%

7

5.04

-19%

5.10

412

59%

53%

Into the Badlands

AMC

1

1.42

2

1.42

-55%

0.81

65

52%

54%

The Haves and the Have Nots

OWN

11

0.67

+12%

4

0.69

-13%

0.69

55

34%

30%

Greenleaf

OWN

1

0.48

2

0.48

-43%

0.36

29

37%

28%

Legion

FX

6

0.34

-11%

1

0.48

0.44

36

58%

61%

The Detour

TBS

5

0.44

+2%

2

0.46

+8%

0.44

35

51%

52%

Bates Motel

A&E

5

0.48

+17%

5

0.46

-23%

0.42

34

45%

43%

Being Mary Jane

BET

9

0.34

-8%

5

0.42

-43%

0.42

34

55%

22%

Homeland

SHOW

9

0.45

+2%

6

0.39

-15%

0.43

35

41%

52%

Feud: Bette and Joan

FX

3

0.29

-3%

1

0.37

0.31

25

30%

48%

The Arrangement

E!

3

0.38

+19%

1

0.35

0.35

28

57%

20%

The Magicians

SYFY

8

0.29

+21%

2

0.34

+10%

0.33

27

50%

56%

Big Little Lies

HBO

5

0.44

+22%

1

0.34

0.37

30

44%

44%

Underground

WGNA

2

0.23

-38%

2

0.30

-9%

0.29

23

44%

37%

The Fosters

FREE

16

0.28

+8%

4

0.30

-6%

0.30

24

51%

23%

Workaholics

COME

10

0.28

0%

8

0.29

-11%

0.29

24

78%

68%

Colony

USA

10

0.24

-14%

2

0.26

-30%

0.26

21

41%

47%

Major Crimes

TNT

17

0.27

-7%

5

0.26

-31%

0.30

24

15%

37%

Girls

HBO

6

0.26

-16%

6

0.25

+4%

0.26

21

55%

44%

Baby Daddy

FREE

2

0.21

-28%

6

0.25

-4%

0.25

20

62%

32%

Imposters

BRAV

6

0.31

+35%

1

0.24

0.27

21

43%

26%

Billions

SHOW

5

0.28

-10%

2

0.24

-17%

0.27

22

39%

62%

The Americans

FX

2

0.24

0%

5

0.24

-16%

0.22

17

33%

58%

Outsiders

WGNA

8

0.20

-5%

2

0.22

-23%

0.22

18

36%

54%

Young and Hungry

FREE

2

0.18

-22%

4

0.20

-27%

0.19

15

62%

35%

Detroiters

COME

6

0.24

+50%

1

0.20

0.22

17

68%

66%

Baskets

FX

9

0.17

-19%

2

0.20

-26%

0.20

16

53%

53%

The Expanse

SYFY

7

0.13

-13%

2

0.19

-15%

0.19

15

41%

Sun Records

CMT

4

0.12

-14%

1

0.15

0.13

11

29%

46%

Crashing

HBO

5

0.11

-35%

1

0.14

0.13

10

47%

Humans

AMC

6

0.10

-5%

2

0.14

-65%

0.14

11

37%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.