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Facebook EdgeRank Infographics x4

For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well.

Looking at this first moontoast.com infographic, I find their tiering of the fanbase interesting.

How difficult is it to segment and target fans who have actually purchased from you?

If you have Facebook Connect on your e-commerce site, that shouldn’t be much of a problem on the actual site, but is there a way to target them on Facebook. Maybe FanGager has such a function?

Here goes.

The Anatomy of a Fan

PostRocket is a nifty little service, kind of like Buffer but for Facebook with better image handling.

But the big question these days is how much third-party Facebook publishing apps are affected negatively by EdgeRank versus good old-fashioned manual postings?

Anyway, interesting with this infographic are that 96% of fans never visit the brand site twice.

We knew that the action took place on user’s walls and this seems to hold very true still.

Edgerank-101 Class is now open

If I were Batman, I would definitely spend more time keeping an eye on Bane.

How News Feed Stories are Filtered

In this infographic by topolilly.com, it’s interesting to discuss why Facebook treats video content with so little love.

After all, video content seems to be booming everywhere else.

Or is it simply because we don’t go to Facebook for video or that the interface just isn’t the right place for it?

Or do we just don’t like to share video on Facebook as much?

Interesting also that they say “links only if necessary”… well, 9 times out of 10, I’m more interested in driving traffic to a site that I can derive value from, rather than building engagement for Facebook, the company.

I’d rather have fewer people liking, commenting and sharing an URL that I actually control, than having them interact with “Facebook-only” content.