Adele’s 25 To Break All Sales Records

Adele’s third studio album, 25, has sold 2.3 million copies in the United States alone in the first three days of its release, according to Nielsen Music. On top of it all, industry experts claim that the album could sell 2.9 million copies in the country in its debut week.

Even if the album doesn’t meet the expectations of those experts, 25 is already the second album to sell more than 2 million copies in one week since 1991, the year Nielsen Music began measuring sales. Moreover, 25 will most likely sell more copies by the end of the day than NSYNC’s 2000 album No Strings Attached, which sold 2,416,000 copies in a week. By doing so, she will set a new record.

Nielsen’s senior vice president Dave Bakula said that everyone in the music business is astonished by the numbers. Though Adele is one of the most popular singers ever, this comes as a bit of a surprise. First of all, we live in a digital era and more and more people opt not to buy physical formats. Secondly, no one has come close to breaking the record in years. Taylor Swift’s 1989, Drake’s If You’re Reading This It’s Too Late and Ed Sheeran’s x have sold more than one million this year. Adele’s album was released on Friday.

25 has sold more than 538,000 copies in the United Kingdom. Only two albums have sold more than 500,000 copies in a week in the UK: Take That’s Progress (519,000) and Oasis’ Be Here Now (656,000) and chances are that Adele will break that record as well. Adele’s previous album 21 sold 11.24 million copies in the U.S. and Hello, the first single from 25, sold 2.5 million copies in just four weeks.

One of the reasons why so many people have decided to buy the record is probably that Adele did not allow her album to be available on streaming services like Spotify and Apple Music. However, Swift did the same and wasn’t as successful as Adele. Moreover, Adele has even surpassed Beyoncé, whose self-titled album from 2013 sold 617,000 copies on iTunes within the first three days of its release. 25 has sold 900,000 copies within the first day of its release on Apple’s music service.
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