What do employers with diversity programs do to identify and recruit minority talent? The vast majority—79 percent—target schools that serve predominantly minority populations for diversity recruiting, according to results of NACE’s 2012 Recruiting Benchmarks Survey.

Eighty percent of respondents with a diversity recruiting program had a historically black college or university (HBCU) on its target school list. (See Figure 1.) The second most popular source were Hispanic Serving Institutions (HSIs), with 35 percent of respondents targeting these institutions.

Employers with diversity programs also report working with minority-focused student groups—such as the National Society of Black Engineers, the Hispanic Scholarship Fund, and the Society of Women Engineers—on campuses.