EP6: Agency Websites

Something interesting happens when you ask an agency leader about their website. Usually a slight shift in their seat, followed by a sigh, a pained expression and a mumble about the site being due for an overhaul. A similar thing happens when you talk to marketing or new business practitioners in an agency, there’s a sense of exasperation or worse, resignation.

At a Design Business Association new business event in November, I asked the assembled audience of 60 agency folk, how many felt their website truly represented their agency offer. Just five hands were raised.

We’ve heard it all before. This isn’t a new dilemma, and we all know the reasons why so many agencies have a suboptimal website. It’s a perfect storm of lack of time, lack of resource, a focus on delivering client work, creative differences and the search for the perfect portfolio execution. But if we’re not careful, months, then years pass by and what should be a highly effective weapon in your new business and marketing arsenal is undermining the rest of your efforts and affecting the return on any new business investment you are making.

But the good news? This is a huge opportunity to make marginal gains. In this episode of Small Spark Theory, we explore the common website pitfalls and how to tackle them. And in true marginal gains spirit, you’ve only got to be that little bit better, engage with one more budget holding prospect to make a difference to your bottom line.

If you’re not sure about your website, try our quiz, just answer the following with a yes or no.

1. Has your current website been redesigned or significantly overhauled in the last 3 years?