Largest independent agency group in Norway to join dentsu X, advancing the Network’s reach and capabilities in Northern Europe

Dentsu Aegis today announces the acquisition of RED, the largest independent digital agency group in Norway. Pending clearance from the Norwegian Competition Authority, RED will co-brand as dentsu X, launching the brand in Norway. “RED dentsu X” will become the largest of the brand’s offices in Northern Europe, building scale and new capabilities in the region.

Dentsu Aegis Network today announced several new top-level promotions as part of an annual reshuffle of its leadership positions.
Mitsuyuki Nakamura takes on the role of global and APAC president of Dentsu X, having previously been Dentsu X APAC managing director and CEO of Dentsu X Thailand. He told Campaign his key priorities in the new role were to grow Dentsu X's global footprint, with a focus on Europe and the US, and to work more closely with the network's creative agencies.

Formerly known as Dentsu Mitchell, and in alignment with its global sister agencies, dentsu X’s launch into the Australian market follows the rebrand of the Group’s media specialist, Dentsu media, earlier this year.
The launch of dentsu X takes effect immediately and will involve Dentsu Mitchell’s offices across Australia. Globally, dentsu X operates in 17 markets with 29 offices across Asia, Russia, France, Italy, Canada and now Australia, with over 100 staff locally.

dentsu X Singapore, part of Dentsu Aegis Network, has appointed Joao Flores to Head of Creative, effective November 6.

As the agency’s creative lead, Mr Flores will be responsible for evolving dentsu X’s creative media product in the region and will focus on coaching and developing creative talent within the business. In doing so, he aims to effectively harness the opportunity of technology to create winning media experiences for clients in the digital economy.

Suzuki Motorcycle India Private Limited, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication purposes of the company.
Happy Mcgarrybowen, has been roped for creative duties, while Dentsu X, is the new media-buying agency for Suzuki two-wheelers, both are a part of Dentsu Aegis Network. MSL India, Publicis Group's strategic communications and engagement network also comes on board as the public relations partner.

Dentsu X Thailand, has named Sarnchatt Chansrakao as its new CEO, succeeding Mitsuyuki Nakamura who takes up his role as Managing Director of Global Business Center of Dentsu Inc. in Japan and Global Vice President of dentsu X, effective immediately. The streamlining of organizational restructure is a transformative step to strengthen new approach focusing on "Experience Beyond Exposure," empowering the agency to excel in the digital economy.

MANILA - IGNITE, the premier innovation conference staged by TechShake in partnership with dentsu X Philippines and IGPI Singapore came to a hugely successful close with “QWIKWIRE, secure cross-border billing and payment platform,” being declared as “the start-up company of the year. The group won in the pitch competition, the highlight of the one-day event. They brought home five thousand US dollars.