18th cosmetics WORLD OF BEAUTY & SPA trade fair at the
PVA EXPO PRAHA – LETŇANY on 5th and 6th September 2014

attracted more than three hundred exhibitors representing several hundred brands and over twenty thousand visitors. Hundreds of professional skin, body, hair and nail care cosmetics ranges had been presented at the trade fair, not to mention health farm, spa and hotel care including professional equipment for people working in these fields, products for sales and end consumers.

Anti-aging care, massages, relaxation, regeneration
A programme dedicated to beauty-enhancing methods and anti-aging, care, aromatherapy, relaxation, regeneration, alternative healthcare methods and training in these fields had been held in three lounges. Professional partnerships included the largest associations in the respective fields such as the Union of Cosmeticians, the Czech Wellness Association, the Association of Regeneration Specialists, the Association of Czech Aromatherapy, the Czech Aromatherapy Society, Dexter Academy, the Czech Podiatric Society, the PROKOS Cosmetics Alliance and a wide range of other specialists providing consultancy services to professionals-cosmeticians, hairdressers, massage and physiotherapists as well as their clients who were looking for this kind of care. In terms of skincare trends, the latest know-how in regeneration played a dominant role including stem cells, with natural skincare products playing an even more important role, supplemented by aromatherapy, relaxation procedures, detoxifying products and products designed for ‘rebooting’ the organism.

Trends in make-up, hairstyling, clothing for the autumn and winter season
In what has become somewhat of a tradition, make-up artists Pavel Bauer, Štěpánka Podroužková among others had been presenting the most well-known brands and trends. Current trends had been reflected in the expert competitions – the most attractive of these to once again included the Czech Championship competition in make-up, the Czech and international competition in nail design , the European Championship Spa Manicure 2014, the hairstyling competition „INSPIRATION 2O15”

PROFESSIONAL PROGRAMME – LOUNGE S2FRIDAY 5th SEPTEMBER 2014
10.30 DEXTER ACADEMY for the public – demonstration of the very best massages and therapy techniques – Lava stone massage, Bamboo stick massage, Original Bali massage, Kinesio Taping and practical demonstrations
14.00 The Association of Czech Aroma-therapists – www.aromaterapie.cz
Aromatherapy and man’s way of life: How aromatherapy can help when you’re standing at one of life’s crossroads. Option for individual questions. Aromatherapist AČA Ing. Radka Loja
15.00 DEXTER ACADEMY – Vacuum massage with cupping glass, I want to become a massage therapist (the difference between health and sport massage therapists), Chinese medicine in practice and how to study it

PROFESSIONAL PROGRAMME – LOUNGE S2
SATURDAY 6th SEPTEMBER 2014
10.30 Milan Gelnar: “The stellar path or rather how to take life into your own hands and start living…”
11.30 Hanna Mária Scents in psychology. Presenting scents for enhancing the psyche
12.30 Medicolux: How Ramission products can have a positive impact on our health and life
The Czech Aromatherapy Society – www.aromaspol.cz
13:00 Marie Noe, owp.cz: Aromatherapy in the household, book “Aromatherapy in your pocket”
14:30 PhDhr. Hana Khlaif, Yasminka.cz: Aromatherapy and Physiotherapy in cosmetics practice
15:15 Jiřina Víchová, kvetinyprozdravi.cz: Natural alum like you’ve never seen it before

Children’s corner for your children provided by BABY OFFICE and DOMELIE.CZ – offering supervision for children from 2 years of age free of charge, creative workshop, nappy-changing and breastfeeding area.
We look forward to seeing you here. www.babyoffice.cz a www.domelie.cz

The organisers reserve the right to make changes to the programme and trade fair participant logos