A curated and conceptualized afternoon to announce a 2 day exhibition was hosted by Fashion Designer Payal Sethi and curator Ruchiekka Krishnani to launch her latest Couture Collection MEM-A-SAAB. The event took place ​​at Sutlej Club, Ludhiana. The affiliate Hair & Make-up is done by Celebrity Star Salon Aashmeen Munjaal & Niell Talwar.

A fashion showing was organized at the Press Meet that exhibit collections of Western Gowns, Indo – Western and Ethnic Pre bridal & Bridal Collection. The dresses carried Lustrous Silks, Chiffons, Carmeuse, and Foulard graciously embellish form fitting and flowing silhouettes that will turn any head.

Entrepreneur Ruchiekka Krishnani with Designer Payal Sethi & Celebrity Hair Expert Niell Talwar along with the models at the launch of MEM - A - SAAB, a couture collection by Payal Sethi

MEM-A-SAAB by Payal Sethi is a couture line as she has included exclusive designs ranging from fantastic prints to only the finest fabrics around. The design team intricately formulated elegance and class ideal for any woman's special occasion. The collection also a part of the designers latest festive collection intricately formulates elegance and class ideal for any woman's special occasion.

MEM-A–SAAB COUTURE can be we worn at any occasion, from evening to festive events.

These festive collections are well known for suiting girls and women of all ages! They provide beauty and elegance along with chic affordability for women, youth and teens. These styles fit any type of occasion which can suit young girls looking for that young sassy sweet 16 look. To dressing older women looking for that elegant and formal look at a wedding.