When a South Carolina mom learned that her 13-year-old son had been caught smoking pot with his buddies, she didn't get mad — she got creative.

As punishment, April Mathison of Beaufort made her son Brandon walk along the city's main intersection with a sign saying "smoked pot, got caught! Don't I look cool? not!"

"Time outs and taking things away just doesn't work any more," Mathison told local NBC affiliate WTOC. "Sometimes a little public humility is what they need nowadays to get a point across. If this works for him and maybe saves one or two other students from thinking about picking this stuff up, then I feel like I've done my job as a parent."

As for Brandon, the dirty looks and catcall from passing motorists have convinced him to lay off the kind bud.