Oil & Gas event delegates go quackers for rubber duckies

20/11/2018

A customer of Recognition Express North East Scotland reports that branded rubber ducks have been ‘flying off the stand’ at industry exhibitions. They have quickly become a sought-after collectible, giving the customer valuable opportunities to engage with potential clients.

The
customer, Atexor, designs and manufactures lighting and power distribution
systems for the oil and gas industry. Events in this sector are notoriously
large-scale and exhibition space is expensive. What’s more, they’re dominated
by global giants with big budgets. Much of the time, small and medium sized
companies feel they have to be there, but their stands are so overshadowed that
they’re left wondering if it’s worth the investment.

This
is where a canny promotional item can make all the difference.

Dennis
D’Arcy, owner of Recognition Express North East Scotland, explains:

“As
a lighting specialist, Atexor likes to create visual impact with exhibition
space. So, they filled their relatively small stand with branded yellow ducks
to achieve this cost-effectively. They were pleasantly surprised at the number
of people approaching the stand and asking if they could take a duck home.

“For
the next event, they opted to spice things up with pink ducks. These proved
even more popular than the yellow ones. In fact, they had people pleading with
them for ducks after they ran out. They have become a talking point, and give
potential customers a reason to seek out Atexor’s stand. Naturally, once they
are at the stand conversations begin and new business opportunities can
develop.”

Black
rubber ducks are next on the agenda for Atexor. Simply changing the colour
increases their desirability and collectability, encouraging repeat visits from
potential customers.

So,
next time one of your customers is getting their ducks in a row for an industry
event, ask if they’ve considered the rubber variety.