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My top ten ‘NO!’ words.

I was in a meeting yesterday discussing US English versus English English, when my client reported that a colleague of his found the words ‘powered-by’ too American for their UK market (not guilty).

It made me think of all the other words and phrases my – lovely – clients try and sneak past me. So, without further ado, if you’ve found yourself using any of the following in your communications material, please slap yourself with a wet fish:

1. Solutionism. This isn’t a word. ‘Solution’ is a word. But that too is overused. Don’t use either.