Nick’s GAS laces’em up with the NHL

Nickelodeon's digital sports channel the Game and Sports Network (GAS) has inked a multiyear agreement with the National Hockey League that will see it develop kids content based on the NHL. Primarily, GAS will produce and air programming blocks around special...

Nickelodeon’s digital sports channel the Game and Sports Network (GAS) has inked a multiyear agreement with the National Hockey League that will see it develop kids content based on the NHL. Primarily, GAS will produce and air programming blocks around special NHL events like the Stanley Cup finals. The content will be similar to the all-access GAS coverage the net provided for Major League Soccer’s all-star game last November, consisting of game highlights, behind-the-scenes game footage and player interviews, says Nick spokesperson Beth Hergenhan. As per the agreement, GAS will include regular features on the NHL on its Web site (www.gas.nick.com)and in its monthly magazine. The deal also calls for GAS and the NHL to collaborate on a weekly half-hour NHL show, although at press time, the show’s format and start date had yet to be finalized. GAS will kick off its coverage of the NHL later this month by broadcasting two hours of programming on the NHL’s All-Star game, which will be held in Toronto, Canada on February 6.