The primary purpose of this position is to develop analytics to grow revenue, enhance the organizations business intelligence and improve reporting capabilities throughout revenue generating operations. The position will integrate BIO’s data analytics systems and support the Membership and Business Operations Division with data driven solutions. The position will supervise and have responsibility for developing, maintaining and providing analysis and forecasts for the BIO’s event portfolio and other revenue generating services.

Responsibilities:

Maintain and track event and industry trends, and deliver insights on important metrics:

retention & churn metrics

attendee growth by company

attendee metrics like loyalty and value

first time attendee

geographic metrics and corresponding impact on BIO’s events and services

Conversion analysis: Marketing-to-registration

Work with the Marketing team to understand and access the behavioral data available in Marketo and Salesforce to help identify pre-registration/conversion trends.

Provide analytics on (sponsorship & exhibit) sales:

Loyalty, first timer, retention and growth metrics for companies and exhibitors

Work with the Sales, Marketing and IT teams to determine what reports can be pulled on demand using Salesforce, Fonteva and other BIO data systems.

In coordination with the Director of Registration and Customer Service, oversee the maintenance of accurate historical files of all registration information and data for each event.

Run analytics on attendee activity by states, countries and regions in order to target market or grow participation at BIO events.

Run analytics of code usage at events to evaluate financial impact of discounts and pricing.

Provide direct support to the investor & partnering events undertaken by BIO, as needed for partnering, programming, company presentations, marketing, sponsorship or customer service.

Develop predictive calculations on the relationship between company presentations and paid registration, sponsorship sales and comps, and similar to better predict how changes in one category will impact others.

Provide registration trend analyses and support to the Partnering Team to optimize space allocation and budgeting for partnering and investor events.

Help develop the organizations long-term financial strategy across the entire event portfolio:

Advise BIO’s management on best practices on pricing and help optimize pricing for events and services, in order to retain and grow attendance at BIO’s events and maximize revenues.

Conduct analyses to show cost and benefits versus pricing for attendees, exhibits, company presentations, partnering and sales.

Work with departments and external sources to ensure data from all external sources is pulled into one source (Salesforce, external data source, data warehouse, etc.) to allow advanced reporting and trend analysis.

Analyze survey and attendance date for education attendees at BIO events in order to assess program performance and help inform future program development.

Conduct research and analysis on new revenue innovation opportunities for the organization.

Understand capital markets and trends in overall financial investment in biotech, pharmaceuticals and other medical technologies, and integrate trends as a part of industry and event analysis.