This weekend, millions watched as the Philadelphia Eagles clinched the Lombardi trophy from the New England Patriots in one of the wildest Super Bowls in history. Over the course of the nearly four-hour live broadcast on NBC—and various streaming services—there was a whole other showdown going on, with brands looking to capitalize on the massive audience through an ancient means of advertisement: the television commercial. Just like in the football match, every year there are clear winners and clear losers. We decided to go to replay to remember some of our favorites of Super Bowl 52.