Facebook Promoted Post Scam (Part 2)

So in my last post we spoke about why Facebook promoted posts are a little misleading and could attract unwanted bots that eat away your precious ad budget. So how do you get around this problem and start promoting your posts to people that matter – your fans. Let me explain.

Ok, so for those who think promoted posts are new, think again! Facebook has just packaged a page post ad (either to fans and/or friends of fans) and a sponsored story together and disabled any chance of editing your ad. Cheeky!

This basically adds a whole load of perceived value to your ad as you notice your clicks and engagement go through the roof!

So is there any way to edit the ads so I can just target my fans?

Well, yes. You can create a page post ad and target that to your fans.

Or, if you want to keep your promoted post, you can just delete the sponsored story. This one act alone will reduce the amount you spend on irrelevant clicks.

So we now have an ad that will be promoted to our fans only, great! Just what we wanted in the first place! But this still leaves the promoted post in place, with almost no way of editing the targeting or pricing.