About East Orange, NJ

East Orange is located in New Jersey's Essex County and plays home to nearly 70,000 residents. Known as \The Town on the River\ due to its proximity to the Passaic River, East Orange is only about a 40-minute drive from New York City. The town claims many celebrities as natives, including Queen Latifah, Whitney Houston, and Annie Oakley. Certain portions of East Orange are part of the Urban Enterprise Zone, with shoppers able to advantage of a 3.5 percent sales tax reduction.