The Web landscape is filled with hundreds of great brands, each of which has become successful over time for their own unique reasons. However, despite their success, it seems that the majority of the Web’s biggest and most recognizable...

Traditional banner ads have a long history. They experienced a heyday before the dot-com bust, saw a revival with Google AdSense, then saw click-through rates drop steeply as consumers succumbed to "banner blindness." Yet...