HBO is doing its best to keep Game of Thrones piracy under control. The company is monitoring various popular torrent swarms and sending thousands of warnings targeted at Internet subscribers whose connections are used to share the season 7 premiere of the popular TV series.

Earlier this week, HBO released the long-awaited seventh season of the hit series Game of Thrones.

The show has broken several piracy records over the years and, thus far, there has been plenty of interest in the latest season.

This hasn’t gone unnoticed by HBO. Soon after the first episode of the new season appeared online Sunday evening, the company’s anti-piracy partner IP Echelon started sending warnings targeted at torrenting pirates.

The warnings in question include the IP-addresses of alleged BitTorrent users and ask the associated ISPs to alert their subscribers, in order to prevent further infringements.

“We have information leading us to believe that the IP address xx.xxx.xxx.xx was used to download or share Game of Thrones without authorization,” the notification begins.

“HBO owns the copyright or exclusive rights to Game of Thrones, and the unauthorized download or distribution constitutes copyright infringement. Downloading unauthorized or unknown content is also a security risk for computers, devices, and networks.”

Under US copyright law, ISPs are not obligated to forward these emails, which are sent as a DMCA notification. However, many do as a courtesy to the affected rightsholders.

Redacted infringement details from one of the notices

The warnings are not targeted at a single swarm but cover a wide variety of torrents. TorrentFreak has already seen takedown notices for the following files, but it’s likely that many more are being tracked.

Game.of.Thrones.S07E01.720p.WEB.h264-TBS[eztv].mkv

Game.of.Thrones.S07E01.HDTV.x264-SVA[rarbg]

Game.of.Thrones.S07E01.WEB.h264-TBS[ettv]

Game.of.Thrones.S07E01.HDTV.x264-SVA[eztv].mkv

Game.of.Thrones.S07E01.720p.HDTV.x264-AVS[eztv].mkv

This isn’t the first time that Game of Thrones pirates have received these kinds of warnings. Similar notices were sent out last year for pirated episodes of the sixth season, and it’s now clear that HBO is not backing down.

Although HBO stresses that copyright infringement is against the law, there are no legal strings attached for the subscribers in question. The company doesn’t know the identity of the alleged pirates, and would need to go to court to find out. This has never happened before.

Filing lawsuits against Game of Thrones fans is probably not high on HBO’s list, but the company hopes that affected subscribers will think twice before downloading future episodes after they are warned.

The DMCA notice asks ISPs to inform subscribers about the various legal alternatives that are available, to give them a push in the right direction.

“We also encourage you to inform the subscriber that HBO programming can easily be watched and streamed on many devices legally by adding HBO to the subscriber’s television package,” the notice reads.

While this type of message may have an effect on some, they only cover a small fraction of the piracy landscape. Millions of people are using pirate streaming tools and websites to watch Game of Thrones, and these views can’t be monitored.

In addition, the fact that many broadcasters worldwide suffered technical issues and outages when Game of Thrones premiered doesn’t help either. The legal options should be superior to the pirated offerings, not the other way around.

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A redacted copy of one of the notices is available below.

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Dear xxx Communications,

This message is sent on behalf of HOME BOX OFFICE, INC.

We have information leading us to believe that the IP address xx.xxx.xxx.xxx was used to download or share Game of Thrones without authorization (additional details are listed below). HBO owns the copyright or exclusive rights to Game of Thrones, and the unauthorized download or distribution constitutes copyright infringement. Downloading unauthorized or unknown content is also a security risk for computers, devices, and networks.

As the owner of the IP address, HBO requests that xxx Communications immediately contact the subscriber who was assigned the IP address at the date and time below with the details of this notice, and take the proper steps to prevent further downloading or sharing of unauthorized content and additional infringement notices.

We also encourage you to inform the subscriber that HBO programming can easily be watched and streamed on many devices legally by adding HBO to the subscriber’s television package.

We have a good faith belief that use of the copyrighted material detailed below is not authorized by the copyright owner, its agent, or the law. The information in this notice is accurate and we state, under penalty of perjury, that we are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. This letter is not a complete statement of HBO’s rights in connection with this matter, and nothing contained herein constitutes an express or implied wavier of any rights or remedies of HBO in connection with this matter, all of which are expressly reserved.

We appreciate your assistance and thank you for your cooperation in this matter. Your prompt response is requested. Any further enquiries can be directed to [email protected] Please include this message with your enquiry to ensure a quick response.