21/05/2010 Sure, it may be obvious to point out that location-based services (LBS) are growing in popularity and may be a great gravy train for young entrepreneurs to hop on, but the recent evolution of the platform has broadened the opportunities for startups. With the opening of Google Latitude’s API earlier this week and other developments in the mobile space in recent months, the number of niches for startups to fill is quickly expanding.Читать далее

29 апреля 2010 In fact, one in four U.S. adults use mobile location-based services, according to a survey put out by the Mobile Marketing Association (MMA) last week. And nearly half of those users are responding to the included location-based ads.

Location-Based Ads See Nearly 50% Engagement Rates, Says MMA

In partnership with Luth Research, MMA surveyed 1,000 U.S. adult consumers from a demographically representative sample and found that, as of mid-March, 91% of the respondents have a cellphone and 26% of that group has used a «map, navigation or some other mobile phone service that automatically determines your current location,» reads the MMA release on this data.

A few other interesting findings:

10% of cellphone owners use location-based mobile services at least once per week

63% of iPhone owners use location-based mobile services at least once per week

Adults ages 25-34 are frequent users of location services, with 22% using them at least once a week.

Consumers are interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.