New Year’s resolutions for 2017 have been flowing freely ! There are of course those that we can always try asking Father Christmas for, to add a touch of magic to our daily lives, such as going into the office dressed as a unicorn, and then there are others...

Profusion, booming, decentralization, multiplication, localization, time to market, ultra-personalization, reach, these few words have become the terms of the equation that today marketers and international brands must solve.