Weight Watchers Landing Page Optimization Case Study

This case study shows how Beeby Clark+Meyler redesigned landing pages to increase weight loss program signups. This best practice implementation alongside split testing resulted in a lower cost per acquisition as well as a significant click through rate increase.

Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media.

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BeebyClarkMeyler.com | @GoBCM!• Developed multiple iterations oflanding pages in a program of splittesting"• Designed ﬂexible layouts within arestrictive CMS"• Offered multiple offers whilelimiting the number of exit pointsfor the user" Control A B