Shoe sales help rebuild Gulf Coast

Thursday

May 6, 2010 at 11:52 AM

HOUMA — Local sales of a unique brand of flip-flops are helping to rebuild hurricane-damaged areas in New Orleans.Volatile, the California-based shoe manufacturer, has since 2007 produced a special collection of fleur-de-lis footwear for the New Orleans area. From each of those sales, $1 goes to New Orleans Area Habitat for Humanity.Shoefits, an independent shoe retailer in Houma, has been a major contributor to those sales and donations, executives told store owner Jodi Webb in an April 22 visit to the store at 1437 St. Charles St.Shoefits is among the top-five independent retailers of Volatile in the Southeast region, and their sales have meant a big boost to the charitable efforts, executives Michael Lovely, Brian Lovely, and Ed Olver told the staff.On April 26, Volatile gave a check for $23,000 to Habitat for Humanity, bringing the total money raised from the sale of the flip-flop line to about $40,000.“I am just so excited that as a company we can find ways to give back to the community,” Jodi Webb, owner of Shoefits, said in a news release. “We love Volatile, and so do our customers.”— Kathrine SchmidtStaff Writer

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