Sears Outboard Information

by Mona Prestenbach

Sears, Roebuck and Company began to provide an outboard motor in 1914.

Through the years, Sears, Roebuck and Company changed manufacturers and outboard brand names several times. In 1914, the company began offering outboard motors through catalog ordering. Sears continued to provide outboards through 1996.

Motorgo

From 1914 to 1932, the first outboard motor sold by Sears, Roebuck and Company was the Motorgo. This outboard was manufactured by Lockwood, Caille and Muncie Gear Works.

Water Witch

The Water Witch outboard was also manufactured by Lockwood, Caille and Muncie Gear Works. Sears, Roebuck and Company continued to offer this model from 1933 through 1935.

Waterwitch

Kissel Industries obtained the outboard contract from Sears and Roebuck in 1936. They renamed the outboard model to Waterwitch. This ended in 1945 when Kissel Industries was bought by West Bend.

Elgin

In 1946 West Bend produced a new line of outboard motor to be sold under the Sears and Roebuck name. This new outboard was named the Elgin. The outboard remained Elgin through 1964.

Sears

In 1964 the outboard brand name was changed to Sears. Later brands available included Craftsman, Ted Williams and Gamefisher. By 1987 Gamefisher was the only remaining brand sold. Sears discontinued selling outboards in 1996.

References

About the Author

Mona Prestenbach is from south Louisiana and started writing professionally in 2010. With over two decades of extensive office experience she offers excellent communication and organizational skills. She is a state-licensed, nationally certified Massage Therapist with a Master of Science from Blue Cliff College.