Email Marketing Tips'n'Tricks, Deliverability, Best Practice, Creative Optimisation and more

EmailResponsibly: The Tangled Web of Email Segmentation

Segmentation is the key factor in ensuring you are engaging properly with your audience. This might be separate content for separate lists, auto pre-scheduled campaigns based on days since sign-up and triggers for activities or it would be who they are and what they do etc.Don't forget, you've also got dynamic content to ensure that each individual in each category gets the right content too!