Bank BRI recent acquisition's of Bank Agro is to strengthen its positioning as micro and small business bank in Indonesia. However due to the name that is associated to agriculture sector, BRI Agro need a stronger visual identity to educate customers that it has wider range of product and services for farming as well as retail businesses.

Objective

To increase awareness of BRI Agro as part of greater network of Bank BRI.

Result

As a trusted design agency Jakarta, Komunikasia Cato Brand Partners, created a new corporate identity that incorporate Bank BRI personality as well as creating unique visual language that is distinctively recognised as BRI AGRO identity.