Convenience is the prime shaper of innovation. An example of this is the 2015 launch of the SensorSecure innovation by Bosch, which turns irons on and off at a touch. This innovation also addresses consumer safety concerns. According to research commissioned by Bosch in 2015, many Nordic consumers worry about whether they have turned their irons off after use, with 45% of survey respondents stating the automatic off feature of the SensorSecure as an important consideration in their choice of iro...

Irons in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Irons market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

Since irons remain essential consumer appliances in all Ukrainian households, the category declined in volume by only 4% in 2016. At the same time, only those consumers who wanted to replace their old irons purchased new ones during the year. There i...

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The penetration of irons remains amongst the highest within small appliances; this is because they are a necessity for many households. Traditional steam irons dominate the category, accounting for a 76% volume share in 2016. These irons offer the wi...

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From 2010, the positive economic outlook drove more consumers to pay to access services that they once performed at home, such as professional laundry/ironing. However, the deterioration of the macroeconomic conditions at the end of the review period...

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Irons has increased by 2% in both volume and current value terms in 2016, which is due to the presence of a larger number of unknown and Chinese imported brands.Irons in Egypt report offers a comprehensive guide to the size and shape of the market at...

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After experiencing contractions in the first half of the review period, sales of irons grew by 1% in retail volume terms totalling 377,000 units in 2016. Demand has been positively impacted by recovering purchasing power and by increasing product var...

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In 2016 sales of irons saw growth due to the healthy increase in the number of households, as well as effective promotions run by the key retailers in the market. In Saudi Arabia, consumers are keen to switch from traditional dry irons to more sophis...

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Irons recorded 5% retail volume growth to reach 724,000 units sold in 2016. This growth was mainly driven in 2016 by the fact that many companies offer high-quality irons at very reasonable prices. Many retailers also offer very appealing discounts a...

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