I live in a small town and I would be willing to guess that there is maybe 20 people in the entire town that have ever heard of a white GSD, let alone seen one, so I get the 'OMG, he is SOOOO pretty, what kind of dog is he?" "is he purebred?"" I didn't know that was even a 'thang'" and my favorite 'Well, he is so nice, is MUST be because he is white, and white GSD's are nicer then the other ones"