Adult Swim Ratings Scorecard – Week of Mar. 31, 2014

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For its entire week in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up 1 percent in total viewership(1.229 million vs. 1.216 million) and up 2 percent among Adults 18-49 (693,000 vs. 679,000) from one week earlier; the network is also down 9 percent in total viewership (1.229 million vs. 1.346 million) and down 8 percent among Adults 18-49 (693,000 vs. 757,000) from the same week one year ago (Apr. 1-7, 2013). (tvmediainsights.com)

From Turner’s Adult Swim press release:

In its first week touting a full primetime programming schedule (8 p.m. – 6 a.m.), Adult Swim’s average Total Day performance continued to rank #1 on basic cable among adults 18-34, 18-49 & 18-24 as well as among men 18-34, 18-49 & 18-24. Additionally, Adult Swim claimed basic cable’s second most-watched network in primetime among adults 18-34.

On Sunday night, the world television premiere of Adult Swim’s Robot Chicken DC Comics Special II: Villains in Paradise (11:30 p.m.) ranked #1 in its time period on basic cable among all targeted adults 18-34, 18-49 & 18-24 and men 18-34 & 18-49.

Among its original programming line-up, a new episode the Adult Swim original series Check It Out(Thursday, 12:30 a.m.) scored solid delivery gains among adults 18-34 (14 percent), adults 18-49 (2 percent), men 18-34 (20 percent) and men 18-49 (5 percent) vs. the same time period last year.

Saturday night’s TOONAMI anime programming line-up also scored big: Naruto (12:30 a.m.) ranked #1 in its time period among men 18-34, while One Piece(1 a.m.) ranked #1 in its time period among adults 18-24 and men 18-24 & 18-34. Blue Exorcist(1:30 a.m.) ranked #1 in its time period among adults 18-34 & 18-24, and Black Lagoon(2 a.m.) ranked #1 in its time period among adults 18-24. One Piecegrew average delivery year-over-year among adults 18-34 (17 percent) & 18-49 (16 percent) and all targeted male demos (between 4 percent and 33 percent), while Blue Exorcistand Black Lagoonboth grew average delivery among all targeted adults (between 10 percent and 22 percent) and men 18-34 & 18-49.

Among Adult Swim’s key acquired programming on Monday nights,American Dad(11 p.m.) ranked #1 in its time period among adults & men 18-24, earning delivery gains among all male demos vs. last year (between 2 percent and 16 percent). Similarly, The Cleveland Show(9:30 p.m.) posted double-digit delivery gains among all key adults and men (ranging between 29 percent and 131 percent), and Family Guy(10 p.m.) grew delivery among adults and men 18-34 & 18-49 (ranging between 32 percent and 46 percent).

Adult Swim programming – including Family Guy, American Dad, Robot Chicken and Rick and Morty – accounted for 25 of the top 50 telecasts on basic cable for the week among adults 18-34, and 27 of the top 50 with men 18-34, both more than any other network.

HH: Household rating. A 1.0 household rating is equivalent to 1 percent of all U.S. T.V. households.
All Times Eastern & Pacific

Source: Nielsen Media Research, Live plus Same-Day DVR data

RANK

PROGRAM

DAY

TIME

DUR

HH

Viewers

1

FAMILY GUY

Tue

11:30PM-12:00AM

30

1.8

2675

2

AMERICAN DAD

Tue

11:00PM-11:30PM

30

1.7

2634

3

FAMILY GUY

Wed

11:30PM-12:00AM

30

1.6

2452

4

FAMILY GUY

Mon

11:30PM-12:00AM

30

1.6

2405

5

FAMILY GUY

Thu

11:30PM-12:00AM

30

1.6

2404

6

FAMILY GUY

Tue

10:30PM-11:00PM

30

1.6

2352

7

AMERICAN DAD

Thu

11:00PM-11:30PM

30

1.5

2334

8

FAMILY GUY

Fri

11:30PM-12:00AM

30

1.5

2330

9

FAMILY GUY

Sun

11:00PM-11:30PM

30

1.5

2266

10

AMERICAN DAD

Wed

11:00PM-11:30PM

30

1.5

2237

11

AMERICAN DAD

Mon

11:00PM-11:30PM

30

1.5

2161

12

FAMILY GUY

Wed

10:30PM-11:00PM

30

1.5

2135

13

FAMILY GUY

Thu

10:30PM-11:00PM

30

1.4

2063

14

AMERICAN DAD

Fri

11:00PM-11:30PM

30

1.4

2050

15

FAMILY GUY

Sat

10:00PM-10:30PM

30

1.4

2042

16

FAMILY GUY

Fri

10:30PM-11:00PM

30

1.3

2031

17

AMERICAN DAD

Tue

10:00PM-10:30PM

30

1.3

2015

18

ROBOT CHICKEN

Tue

12:00AM-12:15AM

15

1.3

1980

19

AMERICAN DAD

Thu

10:00PM-10:30PM

30

1.3

1916

20

FAMILY GUY

Mon

10:00PM-10:30PM

30

1.3

1889

21

ROBOT CHICKEN

Sun

11:30PM-12:00AM

30

1.3

1860

22

AMERICAN DAD

Fri

10:00PM-10:30PM

30

1.2

1849

23

ROBOT CHICKEN

Wed

12:00AM-12:15AM

15

1.2

1840

24

FAMILY GUY

Sun

10:30PM-11:00PM

30

1.2

1761

25

AMERICAN DAD

Wed

10:00PM-10:30PM

30

1.2

1756

26

ROBOT CHICKEN

Fri

12:00AM-12:15AM

15

1.2

1745

27

RICK & MORTY

Mon

10:30PM-11:00PM

30

1.2

1729

28

ROBOT CHICKEN

Tue

12:15AM-12:30AM

15

1.2

1724

29

THE CLEVELAND SHOW

Thu

9:30PM-10:00PM

30

1.2

1719

30

ROBOT CHICKEN

Wed

12:15AM-12:30AM

15

1.0

1675

31

FAMILY GUY

Sat

9:30PM-10:00PM

30

1.1

1564

32

THE BOONDOCKS

Sat

11:00PM-11:30PM

30

1.0

1552

33

ROBOT CHICKEN

Fri

12:15AM-12:30AM

15

1.0

1541

34

THE BOONDOCKS

Tue

12:30AM- 1:00AM

30

1.0

1489

35

THE BOONDOCKS

Sat

10:30PM-11:00PM

30

1.1

1485

36

RICK & MORTY

Sun

12:00AM-12:30AM

30

1.0

1484

37

THE CLEVELAND SHOW

Mon

9:30PM-10:00PM

30

1.0

1478

38

THE BOONDOCKS

Wed

12:30AM- 1:00AM

30

1.0

1473

39

PERFECT HAIR FOREVER

Mon

12:00AM-12:15AM

15

1.0

1463

40

EAGLEHEART

Thu

12:00AM-12:30AM

30

1.0

1448

41

THE CLEVELAND SHOW

Fri

9:30PM-10:00PM

30

0.9

1417

42

THE CLEVELAND SHOW

Tue

9:30PM-10:00PM

30

1.0

1404

43

THE CLEVELAND SHOW

Thu

9:00PM- 9:30PM

30

1.0

1399

44

THE CLEVELAND SHOW

Wed

9:30PM-10:00PM

30

0.9

1387

45

FAMILY GUY

Fri

2:00AM- 2:30AM

30

0.9

1353

46

AMERICAN DAD

Fri

2:30AM- 3:00AM

30

1.0

1348

47

SPACE DANDY

Sat

11:30PM-12:00AM

30

0.9

1331

48

THE BOONDOCKS

Fri

12:30AM- 1:00AM

30

0.9

1327

49

FAMILY GUY

Tue

3:00AM- 3:30AM

30

1.0

1321

50

BOB’S BURGERS

Sun

10:00PM-10:30PM

30

0.9

1299

51

FAMILY GUY

Fri

3:00AM- 3:30AM

30

1.0

1294

52

FAMILY GUY

Wed

3:00AM- 3:30AM

30

0.9

1281

53

PERFECT HAIR FOREVER

Mon

12:15AM-12:30AM

15

0.9

1274

54

FAMILY GUY

Sun

2:00AM- 2:30AM

30

0.8

1261

55

BLEACH

Sat

12:00AM-12:30AM

30

0.9

1246

56

FAMILY GUY

Sun

2:30AM- 3:00AM

30

0.9

1243

57

AQUA TEEN HUNGERFORCE

Fri

1:15AM- 1:30AM

15

0.9

1237

58

AMERICAN DAD

Wed

2:30AM- 3:00AM

30

0.9

1233

59

FAMILY GUY

Wed

2:00AM- 2:30AM

30

0.9

1231

59

SQUIDBILLIES

Wed

1:00AM- 1:15AM

15

0.9

1231

61

ROBOT CHICKEN

Tue

3:30AM- 3:45AM

15

0.9

1225

62

AMERICAN DAD

Fri

1:30AM- 2:00AM

30

0.9

1216

63

AQUA TEEN HUNGERFORCE

Wed

1:15AM- 1:30AM

15

0.9

1211

64

AMERICAN DAD

Tue

1:30AM- 2:00AM

30

0.9

1203

65

SQUIDBILLIES

Tue

1:00AM- 1:15AM

15

0.9

1195

66

CHINA, IL

Sun

12:30AM- 1:00AM

30

0.8

1192

67

FAMILY GUY

Thu

3:00AM- 3:30AM

30

0.9

1191

68

CHECK IT OUT

Thu

12:30AM-12:45AM

15

0.8

1183

69

ROBOT CHICKEN

Tue

3:45AM- 4:00AM

15

0.9

1170

70

NARUTO: SHIPPUDEN

Sat

12:30AM- 1:00AM

30

0.8

1159

71

AMERICAN DAD

Wed

1:30AM- 2:00AM

30

0.8

1156

72

SQUIDBILLIES

Fri

1:00AM- 1:15AM

15

0.8

1149

73

THE CLEVELAND SHOW

Wed

9:00PM- 9:30PM

30

0.8

1144

74

AMERICAN DAD

Tue

2:30AM- 3:00AM

30

0.9

1143

74

FAMILY GUY

Tue

2:00AM- 2:30AM

30

0.9

1143

76

ROBOT CHICKEN

Wed

3:30AM- 3:45AM

15

0.8

1138

77

ROBOT CHICKEN

Fri

3:30AM- 3:45AM

15

0.9

1136

78

SUPERJAIL

Sun

1:00AM- 1:15AM

15

0.8

1127

79

AQUA TEEN HUNGERFORCE

Tue

1:15AM- 1:30AM

15

0.9

1126

80

SPACE GHOST:COAST 2 COAST

Mon

12:30AM-12:45AM

15

0.8

1117

81

METALOCALYPSE

Sun

1:15AM- 1:30AM

15

0.8

1109

82

BOB’S BURGERS

Sun

1:30AM- 2:00AM

30

0.8

1107

83

THE CLEVELAND SHOW

Tue

9:00PM- 9:30PM

30

0.8

1103

84

THE CLEVELAND SHOW

Mon

9:00PM- 9:30PM

30

0.8

1101

85

ROBOT CHICKEN

Fri

3:45AM- 4:00AM

15

0.8

1097

86

ROBOT CHICKEN

Wed

3:45AM- 4:00AM

15

0.8

1073

87

KING OF THE HILL

Fri

5:30AM- 6:00AM

30

0.8

1065

88

ONE PIECE

Sat

1:00AM- 1:30AM

30

0.8

1062

89

FAMILY GUY

Thu

2:00AM- 2:30AM

30

0.8

1054

90

SPACE GHOST:COAST 2 COAST

Fri

4:00AM- 4:15AM

15

0.8

1048

91

BOB’S BURGERS

Sun

9:30PM-10:00PM

30

0.7

1039

92

AMERICAN DAD

Thu

2:30AM- 3:00AM

30

0.8

1034

93

SPACE GHOST:COAST 2 COAST

Mon

12:45AM- 1:00AM

15

0.7

1022

94

SEALAB 2021

Fri

4:15AM- 4:30AM

15

0.8

1021

95

SPACE GHOST:COAST 2 COAST

Mon

1:00AM- 1:15AM

15

0.7

1018

96

SEALAB 2021

Wed

4:15AM- 4:30AM

15

0.7

1014

97

THE CLEVELAND SHOW

Fri

9:00PM- 9:30PM

30

0.7

1013

98

THE CLEVELAND SHOW

Fri

5:00AM- 5:30AM

30

0.7

1006

99

KING OF THE HILL

Tue

8:00PM- 8:30PM

30

0.6

1004

100

SQUIDBILLIES

Fri

4:30AM- 4:45AM

15

0.7

1003

101

EAGLEHEART

Thu

3:30AM- 4:00AM

30

0.8

995

102

SPACE GHOST:COAST 2 COAST

Wed

4:00AM- 4:15AM

15

0.7

992

103

AQUA TEEN HUNGERFORCE

Fri

4:45AM- 5:00AM

15

0.7

988

104

ERIC ANDRE SHOW

Thu

12:45AM- 1:00AM

15

0.7

981

105

SPACE GHOST:COAST 2 COAST

Mon

1:30AM- 2:00AM

30

0.7

977

106

BLUE EXORCIST

Sat

1:30AM- 2:00AM

30

0.7

973

107

SPACE GHOST:COAST 2 COAST

Mon

1:15AM- 1:30AM

15

0.7

965

108

SPACE GHOST:COAST 2 COAST

Tue

4:00AM- 4:15AM

15

0.8

960

109

KING OF THE HILL

Wed

8:30PM- 9:00PM

30

0.7

953

110

SEALAB 2021

Tue

4:15AM- 4:30AM

15

0.8

944

111

SPACE GHOST:COAST 2 COAST

Mon

3:00AM- 3:15AM

15

0.7

941

111

SPACE GHOST:COAST 2 COAST

Thu

4:00AM- 4:15AM

15

0.7

941

113

SQUIDBILLIES

Wed

4:30AM- 4:45AM

15

0.7

939

114

AMERICAN DAD

Sat

9:00PM- 9:30PM

30

0.7

935

115

AMERICAN DAD

Thu

1:30AM- 2:00AM

30

0.7

928

116

KING OF THE HILL

Thu

8:30PM- 9:00PM

30

0.6

925

117

SQUIDBILLIES

Tue

4:30AM- 4:45AM

15

0.7

924

118

KING OF THE HILL

Thu

8:00PM- 8:30PM

30

0.6

923

119

KING OF THE HILL

Wed

5:30AM- 6:00AM

30

0.7

914

120

SPACE GHOST:COAST 2 COAST

Mon

2:00AM- 2:15AM

15

0.7

904

121

AQUA TEEN HUNGERFORCE

Wed

4:45AM- 5:00AM

15

0.6

902

122

SEALAB 2021

Thu

4:15AM- 4:30AM

15

0.7

901

123

THE CLEVELAND SHOW

Wed

5:00AM- 5:30AM

30

0.7

894

124

AQUA TEEN HUNGERFORCE

Tue

4:45AM- 5:00AM

15

0.7

890

125

DELOCATED

Thu

4:30AM- 5:00AM

30

0.7

885

126

SPACE GHOST:COAST 2 COAST

Mon

3:30AM- 3:45AM

15

0.6

883

127

THE CLEVELAND SHOW

Tue

5:00AM- 5:30AM

30

0.7

876

128

SPACE GHOST:COAST 2 COAST

Mon

3:15AM- 3:30AM

15

0.6

863

129

SPACE GHOST:COAST 2 COAST

Mon

3:45AM- 4:00AM

15

0.6

847

130

SPACE GHOST:COAST 2 COAST

Mon

2:15AM- 2:30AM

15

0.6

845

131

DELOCATED

Thu

1:00AM- 1:30AM

30

0.6

840

132

KING OF THE HILL

Tue

8:30PM- 9:00PM

30

0.6

836

133

KING OF THE HILL

Wed

8:00PM- 8:30PM

30

0.6

826

134

KING OF THE HILL

Tue

5:30AM- 6:00AM

30

0.7

825

135

THE CLEVELAND SHOW

Thu

5:00AM- 5:30AM

30

0.6

821

136

SPACE GHOST:COAST 2 COAST

Mon

2:30AM- 2:45AM

15

0.6

814

137

KING OF THE HILL

Mon

5:30AM- 6:00AM

30

0.6

809

138

THE CLEVELAND SHOW

Mon

5:00AM- 5:30AM

30

0.6

791

139

SPACE GHOST:COAST 2 COAST

Mon

2:45AM- 3:00AM

15

0.6

785

140

BLACK LAGOON

Sat

2:00AM- 2:30AM

30

0.6

778

141

KING OF THE HILL

Thu

5:30AM- 6:00AM

30

0.6

777

142

KING OF THE HILL

Mon

8:30PM- 9:00PM

30

0.5

772

143

KING OF THE HILL

Fri

8:30PM- 9:00PM

30

0.5

762

144

SPACE GHOST:COAST 2 COAST

Mon

4:00AM- 4:15AM

15

0.6

758

145

ROBOT CHICKEN

Sun

9:15PM- 9:30PM

15

0.5

748

146

SPACE GHOST:COAST 2 COAST

Mon

4:30AM- 4:45AM

15

0.6

740

147

SPACE GHOST:COAST 2 COAST

Mon

4:15AM- 4:30AM

15

0.6

737

148

KING OF THE HILL

Sat

8:30PM- 9:00PM

30

0.5

724

149

SPACE GHOST:COAST 2 COAST

Mon

4:45AM- 5:00AM

15

0.5

694

150

NARUTO

Sat

2:30AM- 3:00AM

30

0.6

660

151

KING OF THE HILL

Mon

8:00PM- 8:30PM

30

0.5

656

152

ROBOT CHICKEN

Sun

9:00PM- 9:15PM

15

0.4

629

153

KING OF THE HILL

Sat

8:00PM- 8:30PM

30

0.5

611

154

GHOST IN THE SHELL

Sat

3:00AM- 3:30AM

30

0.5

596

154

KING OF THE HILL

Fri

8:00PM- 8:30PM

30

0.4

596

156

FULLMETAL: BROTHERHOOD

Sat

3:30AM- 4:00AM

30

0.5

564

157

VENTURE BROTHERS

Sun

8:00PM- 8:30PM

30

0.3

552

158

SAMURAI JACK

Sat

4:00AM- 4:30AM

30

0.4

534

159

STAR WARS:CLONE WARS

Sat

5:00AM- 5:30AM

30

0.4

518

160

IGPX: IMMORTAL GRAND PRIX

Sat

4:30AM- 5:00AM

30

0.4

470

161

SYM-BIONIC TITAN

Sat

5:30AM- 6:00AM

30

0.4

445

162

VENTURE BROTHERS

Sun

8:30PM- 9:00PM

30

0.3

411

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