The Strong’s bold new project is poised to fuel a modern-day renaissance in Rochester—while connecting, educating, and enlightening people from around the world.

The future will be powered by play.

In just 50 years, The Strong has evolved from a regional “Museum of Fascination” to the preeminent global resource for the study of play. As the ultimate play destination, The Strong must expand our facility and our services to meet a growing demand and our community’s growing needs. With your support, The Strong’s expansion will inspire millions of guests, deepen our regional impact, and extend our international reach.

The Strong’s expansion and $60-million Powered by Play campaign needs your support. Join us as a partner in creating a better future—a future powered by play.