To a lot of the business owners we meet with, access with social media marketing is a bit like an ancient treasure lost to the bottom of a deep lake. That is, it’s something they would definitely like to discover, but it feels so far away that they can barely convince...

Every week, I meet with business owners who want to market their companies and engage customers through Facebook. It’s not hard to understand why: with more than a billion registered users worldwide, Facebook is probably second only to Google regarding its reach. If...

What is an infographic? A picture tells a thousand words. Infographic, as the name suggests, is the graphical representation of data, also called “Information design” or “Data Visualization.” What an excellent infographic does is that it takes complex data or even...

How To Optimize Your Images The adage “a picture is worth a thousand words” holds true in the world of Internet marketing. The human brain is hard-wired to respond to images on a visceral level, meaning you’ll receive stronger visitor engagement by including...

You still haven’t taken the time to set up a Facebook business page? Whether your business centers around online or local sales (or both), chances are it will benefit from the use of a Facebook page. Boasting over 1.3 billion (yes, that’s billion) monthly...