Lead Gen Form Optimization: How Simplifying a 3-step Form Increased Completion by 30%

by Michael Aagaard

Let’s face it – filling out forms sucks. Nobody enjoys it. Nevertheless, a lot of people endure it because it’s the only way get to the good stuff “behind the form”. The easier and simpler you make the process of filling out your forms, the more conversion you are likely to get. Here’s a case study where simplifying a 3-step lead gen form increased the completion rate by 30%.Read the full article