Without delving too much into the details and reasons for these searches (although the London 2012 Olympics and the Brits’ obsession with celebrities and X-Factor might have something to do with the results), these searches are interesting from a security perspective too.

It’s always interesting to tap into the zeitgeist of a country and our digital lifestyle allows us to do just that nowadays. Instead of treating this purely as entertainment, however, it should also inform both consumers and business security policies to ensure secure authentication is in place to avoid a hack or security breach.