The celebrities "killed" themselves on social media outlets (meaning no posting or tweeting) until $1 million dollars was raised for the charity, which funds HIV/AIDS relief efforts in Africa and India. The effort was accompanied by a high-profile press campaign that featured posters showing several of the celebs laying in coffins with wording saying, for example, "Kim Kardashian is Dead," with details of how to bring them back to life via donations also explained on the literature.

But according to the Post report, many of the stars became frustrated by the slow pace of donations, so Rahr stepped in with his big money.

Cause Celebs

A source close to the fundraising effort told the Post that this was "the worst mismanagement of star power I've ever seen in my life."