Cross Channel Commerce

Stop Thinking In Channels And Start Thinking In Settings and Scenes As organizations realize they are no longer selling products and services but delivering on experiences and outcomes, the shift to delivering on a brand promise requires the ability to deliver mass personalization at scale. This is the heart of delivering digital business value. However, […]

Commerce Server Finds Its Logical Home On Wednesday November 20th, 2013, Copenhagen, Denmark based Sitecore acquired Ottawa, Canada based commerceserver.net for an undisclosed price. Originally known as the Microsoft Siteserver and Commerce Server 2000, the product was orphaned by Microsoft, then Ascentium, the key development partner were given the rights to further develop and market […]

The Shift From Transaction To Engagement Ushers A New Era For Businesses. As organizations enter the evolution from transactional systems to engagement systems, a shift is happening in business (see Figure 1). Engagement requires a different design point and business model for success. Engagement must account for sense and response, massive social scale, conversation, new […]