Do investors run scared when they hear about a founder’s failure, or are battle scars seen as a positive? Is a good idea more attractive than an adaptable team? And are New Zealanders ‘failure tolerant’ enough? Caitlin Salter talks to the experts.

Idealog has partnered with Callaghan Innovation to take a look at the nature of failure in business – the good, the bad and the unintentionally educational. So we’re asking Kiwi high-fliers and heavy-hitters about what failure means to them, what they’ve learned, and what ‘mistakes’ they’re most proud of. This week: Tony Marsh, personal trainer and founder of fitness app I.AM.

Idealog has partnered with Callaghan Innovation to take a look the nature of failure in business – the good, the bad and the unintentionally educational. So we’re asking questions: Is there a stigma, in this country, around ‘failure’? Is it a good thing to ‘fail fast’? Would you be wary of investing in start-up run by an entrepreneur with a string of failed businesses?

Idealog has partnered with Callaghan Innovation to take a look the nature of failure in business – the good, the bad and the unintentionally educational. So we’re asking questions: Is there a stigma, in this country, around ‘failure’? Is it a good thing to ‘fail fast’? Would you be wary investing in start-up run by an entrepreneur with a string of failed businesses?

Idealog has partnered with Callaghan Innovation to take a look the nature of failure in business – the good, the bad and the unintentionally educational. Sam Shosanya, chief executive of Paper Plus, shares a teachable moment from early in his career.

Idealog has partnered with Callaghan Innovation to take a look the nature of failure in business – the good, the bad and the unintentionally educational. So we’re asking questions: Is there a stigma, in this country, around ‘failure’? Is it a good thing to ‘fail fast’? Would you be wary investing in start-up run by an entrepreneur with a string of failed businesses?