We were asked to design various Chick-fil-A projects and to brand the Chick-fil-A Expo in Orlando, where their store operators met to learn and network. The logo and its identity system were created through our custom typography, illustration elements, patterns and by following the Chick-fil-A brand standards. The event took place in a convention hall, so we created large graphics to hide the walls and wayfinding banner systems to identify areas and navigate attendees.