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GALLERY 40: Private View - Rudolf Jelenik

"What made R.Jelinek legendary is plums. Using the old hit song Rene, myself and Rudolf is a clever way to tell the story. The song is relevant, the plums are relevant, and, most of all, plum vodka is relevant to the characters in the story. The target group is baited by a seemingly snobbish activity - golf. It is, however, the way this sport is played that makes the game acceptable to rebellious youth - and makes it insulting to hardened golf enthusiasts in the process. I liked this idea."