Burger Chef and Jeff? I remember an animated commercial for that franchise. 'Burger Chef' was voiced by, of all people, Paul Winchell -- best known for voicing Fleagel on "The Banana Splits' Adventure Hour". Yeessh ...

I have encouraged my children to be afraid of McDonalds. My daughter was at one time convinced that if she was bad the clown at McDonalds was going to beat her. Unfortunately, they are getting too old for that one.

yeah we're trying to steer felipe's kids away from mcdonald's, but we have yet to find a really effective way to do that. mostly we just say "if you eat at mcdonald's you grow up to be really fat and greasy!"
apparently that doesn't bother them too much.