Content Marketing that Actually Makes a Difference

On the internet, having a good website and strong social media presence is good, but there is one thing which reigns in heads and shoulders above all else: content. On the internet, content is king.

Once upon a time, content marketing was an optional part of running your business and was a way to get ahead. Today, it is an absolute necessity. If you are not marketing yourself through strong content, you are going to miss out on lots of opportunity for your business.

At the heart of every successful digital marketing campaign is good content marketing, and the key to the success of any brand or service is not just the product, but the valuable and relevant content which connects with their target market and converts people into customers.

At the heart of every successful digital marketing campaign is good content marketing, and the key to the success of any brand or service is not just the product, but the valuable and relevant content which connects with their target market and converts people into customers.

The great thing about content marketing is that it’s something you can do for yourself quite easily; you don’t need any specialist knowledge. There are lots of resources out there, and if you are willing to learn from them then you can start marketing your content right away.

On this page, I am going to introduce you to content marketing, tell you what’s so good about it and how it can benefit your business.

The sooner you introduce content marketing into your overall digital marketing strategy, the sooner you can start connecting better with your target market and convert more people into paying customers.

About Me

I have been working as a digital marketing consultant for over 10 years now, and during this time I have worked with a range of clients both large and small to help them achieve the results they want through sound and current digital marketing strategies.

Not only that, but I also work as a website designer and developer, PPC marketer and search engine optimisation specialist.

I am proud to offer a comprehensive range of services which can take you from ground zero – not having a web presence at all – all the way to operating a professionally designed and optimised website which ranks highly in search engines and drives measurable results.

With me and my team, you get everything under one roof. This simplifies the overall process and helps you achieve what you want much quicker.

This page is an introduction to content marketing and is intended to give you a basic understanding of what content marketing is, what it can do for your business and how you can get the ball rolling with it.

Feel free to reach out to me via email if whilst reading this page you would like any information clarified or feel as if you could benefit from my professional services.

How I Can Help

Whether you want to have a go at content marketing yourself and would like a little bit of guidance on the matter or would instead prefer to outsource your entire digital marketing strategy, I am here to help you.

Although there are lots of useful resources which you can find on my website and blog which can introduce you to digital marketing concepts and even teach you how to utilise them, I can understand that sometimes it is much easier and more beneficial to bring the professionals in.

If that is the case, my experience in not just digital marketing but website design, SEO and a whole range of other areas can assist you; I am equipped to help you achieve your goals in an efficient manner which is measurable and helps promote growth.

4 Key Advantages of Content Marketing

With content marketing, there are real and measurable advantages to be had, and it is more than merely a buzzword used by marketing professionals. Content marketing has been around since the dawn of the web, but it has never been more relevant than today.

Content Marketing generates traffic

By marketing your content, you are going to expose it to more people within your target market. The natural result of this is that more traffic gets driven to your site, especially if it content which solves your target market’s problems or queries.

Content which provides real value to your target market will easily generate traffic by both informing and entertaining its audience and inspiring them to share it.

Content Marketing engages your target market

By writing content which is tailored towards your target market (something which requires research of your target market) you are more likely to capture their attention and engage them.

When your target market is engaged, you have a unique opportunity to build relationships which would not otherwise have been possible. Engaging content makes your business relatable, approachable and authoritative, and puts trust in the consumer.

One great way to measure engagement is to encourage participation in your blog posts and social media posts through comments, or by inviting people to sign up for a newsletter.

Content Marketing increases conversions

This is the main goal of your digital marketing strategy: to convert web traffic into paying customers.

When your target market is engaged by your high-quality content and are directed towards your website, they are more likely to return again in future and make a purchase or share your website with their friends who may make a purchase themselves.

Content Marketing establishes your brand

Increasing conversions is only half of the bargain – your content needs to help establish your brand and build up your authority. With so many different competitors out there, it is important for you to do this early on so that you can get ahead.

Quality written content which is marketed properly can help you communicate your brand’s unique image to your target market, something which is critical for long-term growth.

Quality content can also be used to create resources and blog posts on your website. This helps establish your company as the go-to authoritative resource for your industry and leaders within your field. When you do this, people are much more likely to choose you over your competitors.

5 Reasons Powerful Content Marketing Matters for Your Business

Although these are in some ways additional advantages, these are the ways that content marketing can help your business grow in the long-term.

Content Marketing helps SEO

By far the most important reason for even bothering with content marketing is SEO. A central element of any SEO strategy is content creation, and by using content which utilises the right keywords in all the right places is a great way to rank highly in Google.

Also, if you are creating content which is going to be published in other areas such as on your social media pages or on third-party blogs, it’s a great way to generate backlinks which is another key aspect of SEO.

In the long-term, content which is beneficial to SEO will help you creep higher and higher up the search engine results pages.

Content stays with you forever

If you start creating blog posts, they stick with you throughout time. In essence, you end up creating a library of content.

Having a content library not only helps establish yourself as an authoritative source of information, but it provides you with a bank of resources which you can link to both internally and externally to provide a further boost to your SEO.

Content keeps you competitive

In a saturated industry (pretty much all of them these days) this really matters. If you are not able to remain competitive then people will either not find you or not take you seriously.

Every business which is serious about their long-term success and survival have a strong content marketing strategy in place. Content marketing is essential to keeping up with your competitors, and with the majority of businesses relying on this and SEO to be found online, it is easy to see how not marketing your content could harm you.

Content marketing builds loyalty

Studies have shown that well over 50% of consumers come back and make repeat purchases when companies regularly produce content through their content marketing strategies.

Consumers appreciate and respond well to updates from brands where they have made a purchase due to brand familiarity. If you want to not only convert website traffic but retain it too, content marketing is your most important weapon.

Over time, it builds on your market share

One thing which attracts new customers more than anything is existing customers. If a consumer can see that people are buying your products and are satisfied with them, they are more likely to choose you over your competitors.

By using your content marketing to demonstrate that you are a real, serious and respected business which produces products or services which people love, you can capture the interest of prospective customers and increase market share.

Getting Started with Content Marketing

Drawing up a content marketing strategy and producing content is the easiest part. Having a good strategy behind you is important and you will struggle to carry out content marketing without one.

Your content marketing strategy needs to answer these key things, and then some:

What your product or service is

Who you are targeting with your product and content

The problem it will solve for this target market

How your product or service is unique

The formats you want your content marketing to focus on (e.g. blogs)

Where you will be publishing your content

How you will manage creation and schedule publication

When you’ve done it and you are happy, it is time begin writing your content. There is no one size fits all approach to producing content – each business takes a different approach to content production.

So long as your content is unique, accurate, of a high quality and in some way appeals to your target market, it will work. There are plenty of content writing mistakes you can easily make, however, these can easily be avoided with some due diligence.

When you have completed your content marketing strategy and actually have published your content, it is time to begin marketing it.

Unsurprisingly, marketing content is the area where most businesses fall. The saying “build it and they will come” certainly does not apply here – the mere creation and publishing if content is not enough. The internet is crowded, and you need to market content properly.

There are several ways you can get started with promoting your content. These include:

Influencer marketing

PPC and social media campaigns

Email newsletters

Building a social media audience

the possibilities are endless, and this is something I can help you with.

Areas of Content Marketing Where I Can Help

Your content marketing involves more than merely churning out pieces of content, it requires careful thought, creation and execution. Your content needs to be relevant and relatable to your business, and it needs to be written in a way which caters to your target market.

With my experience in digital marketing and through working with a large range of clients, I can help you produce and market content which is current and relevant to your industry, and market it for you too.

When you work with me, we will create a bespoke content calendar which takes all of this and more into account and release your content when it makes strategic sense to do so.

There are two main areas of content marketing where I can provide my services –

Content Research and Planning

Writing content which is of a high-quality and has the potential to convert your target market is not easy. When you’re trying to run your business at the same time, it is a mammoth task which can be difficult to balance.

I work with several professional copy and content writers who can create pieces of writing which fall in line with your brand’s image and tone.

If you believe you may struggle to research and produce a proper content plan, then you should consider my services.

Although you may be capable of producing content in theory, in practice you may be too busy. Content production is not something you can do half a job of; if you don’t do it properly it will harm your site’s ability to rank.

Content Writing

When you have a content plan in place and you have done your research, it is time to start producing content.

Many people don’t appreciate just how difficult content production can be, though; it is very important to get your written content right. People turn to written content to learn more about a product or service and if your content is not bang on, you will not convert.

Although you may be able to write well, can you write in a way that sells? Can you describe your product or service in an unbiased way? Do you have the time and energy to devote to producing quality blog posts that answer key questions surrounding your product or service?

Digital PR and Content Outreach

You can have all the content in the world but it’s not going to be of much use if it isn’t reaching your target market! The key to getting your content noticed and generating quality content is to distribute it properly to the people who matter.

My experiences as a digital marketing professional can ensure that your content gets in front of the eyes of not only your target market, but authoritative individuals who will also see it as relevant and be ale to resonate with it.

When your content is published in all the right places, it goes that extra mile to cement your status as an industry-leading business.

The two areas above are far too vast to talk about here. If you would like to learn more about them in detail, feel free to click through to their dedicated pages and, as always, send over an email should you have any questions!

When to Consult a Marketing Professional

As somebody who is running their own business, your time is precious and can be better spent keeping your business operating efficiently rather than focusing on the production and marketing of content.

That is where myself and my team come in. We are experienced digital marketers who have enough industry-related experience to plan, write, execute and promote your written content and help deliver all the benefits I discussed above.

Ultimately, though, the decision of whether to outsource or not is yours. If you feel like you can handle the extra workload then there is no reason to not give it a go… content planning and marketing can easily be learned, there are plenty of resources out there including my blog.

I would recommend having a read through all my resources which are relevant to you, and then deciding whether my services could of be of use.

I am always happy to provide zero-obligation help and guidance when you are considering your options or would like to clarify anything you have read on my site or blog, just send me an email and I will get back to you as soon as possible.

In Summary, Content is Key

Production and marketing of quality and authoritative content is one of the most important things you can do to improve the long-term success and growth of your business.

In theory, it is a simple and straightforward process which anybody can do should they have the time to put into it. Learning to produce good content is something you get better at over time and nobody is better placed to do it than you, the owner of your business.

By having a strong content production and marketing strategy behind you, you will be publishing content which not only resonates well with your target audience but helps establish you as an authoritative and industry-leading figure.

This helps grow your market share and keeps you competitive, enabling you to stand high above other companies within your industry and market.