This week, we've been working on a project for a client from Hong Kong.

Our client is starting a men's fashion label and we're developing their business plan, brand identity, and some of their advertising and marketing materials. We're also building them an eCommerce site.

As part of our planning process, we've researched what other players in the men's fashion market are doing. We want to make sure that our client stands out from the crowd and we also want to learn from our competitors' mistakes. One of the main competitors that we've identified is a company called Mr Porter.

Below, you can read our thoughts on Mr Porter's website. See what Mr Porter is doing well, learn about what they're doing poorly, and find out how we plan to do things differently.

Recently, Kogan Page Publishing asked us to review their new book “The Branded Mind: What Neuroscience Really Tells us About the Puzzle of the Brain and the Brand.”

Written by Erik du Plessis, “The Branded Mind” looks at how psychology and neuroscience are increasingly affecting the world of branding and marketing.

In his book, du Plessis provides some unique insight into how both emotional and rational factors come into play when a consumer is deciding on a product or a brand, and the ways in which emotions, moods, personality, and culture impact our decision-making processes.

“The Branded Mind” also talks about how brain scanning tools like EEG and fMRI are helping—and sometimes preventing—marketing agencies from building effective marketing campaigns.

Here are some highlights of du Plessis’ book that—to me—really made sense: