USA Cycling and Grape Nuts roll out cycling focused cereal box

USA Cycling and Post Foods, LLC are excited to announce the release of a USA Cycling-branded Grape-Nuts cereal box. More than 7.5 million of the specially-designed boxes are scheduled to hit store shelves nationwide by the end of April.

Featuring images of USA Cycling Professional Road National Champion Matthew Busche (Wauwatosa, Wisc./Team RadioShack-Nissan-Trek) and track cyclist Dotsie Bausch (Irvine, Calif./OUCH Pro Cycling), the box offers training tips, how to find a club and information on how to get started in cycling.

“One of the most exciting aspects of our relationship and the activation with Grape-Nuts was their commitment to produce and distribute nationwide a USA Cycling branded Grape-Nuts box,” said USA Cycling President & CEO Steve Johnson. “This will add to the ever increasing high profile of cycling in the U.S. and sends a message of health and wellness that is associated with both Grape-Nuts and cycling.”

“We’ve already received a lot of positive feedback from our partnership presence at the National Championship Events so we cannot wait to propel the momentum with Grape-Nuts USA Cycling packages hitting store shelves this month,” said Sunny Ekmahachai, Senior Promotions Manager at Post.

“I am extremely excited to be on the cover of the Grape-Nuts box,” said Matthew Busche. “I am very happy and honored to help promote cycling in the USA with a great partner like Grape-Nuts. I hope that together we can promote USA Cycling and increase interest in the sport of cycling throughout the U.S. and the world. It excites me that Grape-Nuts is supporting a healthier lifestyle for people through healthy eating and exercise. I am glad USA Cycling has partnered with Grape-Nuts, and hope it is a fruitful relationship for years to come.”

“It’s an honor to be representing USA Cycling and Grape-Nuts cereal,” said Dotsie Bausch. “Promoting health, smart nutrition and daily activity is the key to wellness and vitality, and Grape-Nuts exudes this in every way.”

Grape-Nuts, a heart healthy cereal power-packed with fiber and whole grains made by Post Foods, announced the official sponsorship of USA Cycling, the sport’s national governing body, in January. As an important part of Grape-Nuts’ sponsorship activation and its goal of sharing nutritional values, the box will highlight cycling’s healthy lifestyle.

Together, USA Cycling and Grape Nuts are geared up to raise awareness and provide motivation for healthy, active lifestyles in 2012.