EDUCATING THE UNDERGRADUATE AGRIBUSINESS MAJOR

Undergraduate programs in agribusiness education have attracted much interest in recent years. Many university facilities have developed agribusiness educational programs and others are considering the development of such programs. As these programs evolve throughout the country, there are many questions which relate to the structure and future directions of these educational efforts. A review of the issues related to agribusiness program development is presented. A planning process that can be used to focus on the many agribusiness educational issues and provide insight into agribusiness program development in outlined.