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Join Lars Peterson, author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers on April 9 at 2:00 p.m. EDT where he will explore: How to use data and experience marketing to create lifetime customers, one step at a time and more.

Marketers Get in on the April Foolishness

Posted on April 4, 2013
by Beth Negus Viveiros

It’s become a tradition for marketers to create April Fools’ products to prank their customers. For some brands—like ThinkGeek—the holiday has become a testing ground to see if their customers would really want some of their more outlandish offerings (and they often do). The Huffington Post and our sister site Multichannel Merchant offer round-ups of this year’s things you never knew you needed and now desperately want—but can’t really get.