Century lives to push the boundaries of performance

Our rods are manufactured in a state of the art factory based in the UK that is equipped with the most up to date technology and machinery. We are in our fourth decade of investment in research and design purely focused on making the finest tackle.

Century rods are used by World’s longest casters to seek out far horizons and by specialists who tease the margins with finesse and sensitivity.

Our unique technology, manufacturing facilities and critical understanding of where our rods meet the water – delivers untold benefits to an owner of a Century rod.