Another ZenFone is Coming Alongside ZenFone Zoom

If you are an Asus fan, someone who has been following Asus-related news or a techie who has been reading tech-related stuff in the world of blogging, you are most likely aware that the Taiwanese electronics company Asus is finally launching new installment to its super successful line of smartphones under ZenFone moniker. You are also most likely aware that the most anticipated ZenFone Zoom is arriving in the local market next week. However, I think some of you are still out of awareness that Asus is to announce not just one smartphone, but at least two.

So besides ZenFone Zoom that offers 3x Optical Zoom functionality, there is this power-centric device that is to formally launch with it and it's called the ZenFone Max. As of writing, a lot of tech bloggers, especially those who are based in Manila, have already received their review units of them and have already posted unboxing and initial review articles on their respective YouTube channels and blog sites. Thankfully, DugomPinoy is also to get one, but I won't have it until we attend the launch event in Cebu this weekend, so watch out for my own unboxing and review as well in the coming days and weeks.

For now let's talk about this Asus ZenFone Max based on information available online for us and based on the posts from my fellow local tech bloggers like YugaTech, Unbox, PinoyScreenCast, of course Asus itself and many others.

The brand or name Max definitely refers to its battery pack that sits underneath the back cover, it's a massive 5,000mAh battery. And according to Asus, this huge of a battery can last the handset up to 38 days on standby mode. Not only that Asus ZenFone Max houses more power than most of the known smartphones around, it also boasts another functionality that is still rarely seen around and that is this device's massive battery can also double as a powerbank. To the uninitiated, that means you can charge other smartphones, tablets or any rechargeable battery-operated device with it through its USB OTG support feature (see image below).

Of course we would never allow this smartphone to be kept on standby mode so let's try to translate it into something that we usually use our smartphones for, like making calls, watching movies or listening to music and connecting to the internet. Asus said that the ZenFone Max, can continue to run and work for up to 37.6 hours of 3G talktime, that's almost two days of without end, for watching videos alone that should last you up to 22.6 hours and up t0 32.5 hours of web browsing in a single charge. I don't know about you, but to me this is pretty exciting. This phone's features will be a lot of convenience to me since I am out of the house most of the time and always get to my phone with every opportunity I have.

I believe those are the two features that highlight this ZenFone Max smartphone. Unfortunately, having a big battery alone sitting inside your device doesn't automatically guarantee your phone will have a longer life. Fortunately, Asus knows this and to fully maximize the massive powerhouse, the ZenFone Max is packed with energy-efficient specs and power-saver functionalities. Energy efficiency is in the guise of the 64-bit Qualcomm Snapdragon 410 processor, this will make the device less power hungry and yet without compromising performance. For a smoother navigation experience, there is 2GB of RAM for multitasking needs without lag and the more optimized Android 5.0 Lollipop OS right out of the box.

And it does not end there actually, knowing Asus and a ZenFone device there are also a ton of software-based power-saving mode that will help you manage more your phone battery life depending on your needs and wants. I own two ZenFone devices so I can personally say that they really work.

As for the cameras, the Asus ZenFone Max packs a 13MP rear camera with PixelMaster technogy, Laser Autofocus, f/2.0 aperture, dual-tone LED flash and many other for superior picture quality. On the front is a 5MP shooter. The camera side is also feature-packed. There are multiple modes that you can customize your camera with like Automatic, Manual, Beautification, HDR and so much more.

You're wanting an LTE phone? You are looking at the right one. The ZenFone Max supports up to 4G LTE (category 4) network which can reach up to 150MPBS download speed.

This is already a lot to know about this Asus ZenFone Max and we will definitely learn more about this once we have the review unit and I will definitely share them to you guys as soon as I can.

Note: DugomPinoy will be at the official launch event of ZenFone Zoom and ZenFone Max this coming Saturday in Cebu and if you feel like getting real-time updates from me as the event happens, you can follow me on my social media pages (see links below).