How Substantial are the Contact Reports?

Track: Data Analytics Symposium

Session Number: 1091

Date: Wed, Aug 8th, 2018

Time: 2:00 PM - 2:30 PM

Description:

Contact reports are important at the University of Minnesota Foundation to create institutional memory and provide continuity in developing relationships with the prospects. Last year, the development officers’ contact reports were examined for substantial content. To avoid bias in getting a sample, a sampling technique was applied to more than ten thousand contact reports. The review team ranked the sample in terms of quality and thoroughness. Results showed that 32% of the sample reviewed have insufficient information. Findings were presented to the researchers and development community using Tableau data visualization.