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About Us

A Spanish phrase that began life in the beautiful Costa Rica, Pura Vida’s English translation means “pure life” or “simple life”, however it’s more than just a phrase, it is a WAY OF LIFE.

“Pura Vida” is the back bone to what we do. We believe in a pure and happy life, and that our Company and products can bring exactly that to many people around the world. Our products can make a big impact in our customers’ lives; Pura Vida can help you find your pure life!