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Presentation

Abstract

Today's pet food industry is notorious for its lack of transparency. Today's dog owners often do not know where the product they're feeding their dog is made, what's in it and where those ingredients were sourced. I propose to start a Montana company that addresses these customer pains one bag of dog food at a time. The research completed for this proposal has been conducted as a part of a business plan for The Montana Dog Food Company. The Montana Dog Food Company proposes to manufacture an all-natural, nutritious, affordable and convenient dry dog food that is sourced primarily from Montana. My research outlines the core components of a valuable business plan: product, management, target market, customers, sales and marketing strategy, business model, competitive advantage and financial pro formas. This presentation will highlight the feasibility of starting The Montana Dog Food Company. Furthermore, I will discuss the company's initial strategy of marketing a niche product for athletic canines.

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Social Sciences

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Apr 13th, 9:00 AMApr 13th, 9:20 AM

Montana Dog Food: A Value-Added Montana Product

UC 326

Today's pet food industry is notorious for its lack of transparency. Today's dog owners often do not know where the product they're feeding their dog is made, what's in it and where those ingredients were sourced. I propose to start a Montana company that addresses these customer pains one bag of dog food at a time. The research completed for this proposal has been conducted as a part of a business plan for The Montana Dog Food Company. The Montana Dog Food Company proposes to manufacture an all-natural, nutritious, affordable and convenient dry dog food that is sourced primarily from Montana. My research outlines the core components of a valuable business plan: product, management, target market, customers, sales and marketing strategy, business model, competitive advantage and financial pro formas. This presentation will highlight the feasibility of starting The Montana Dog Food Company. Furthermore, I will discuss the company's initial strategy of marketing a niche product for athletic canines.