SEO professionals and other people involved in online marketing to some extent have known of a certain dilemma for quite some time. The dilemma is that they know they need to create websites that provide visitors with a good overall experience, but in doing so, the website may not make it to the top of search results. If they tweak the site to cater to what search engines are looking for, there’s a good chance user experience will be compromised.

Consumers are now using their mobile devices more and more to search the web for products and services. This is primarily why mobile-friendly websites have become the latest hot topic in the Internet world. As a business owner and/or Internet marketer, you need to ask if consumers can easily access your site from their mobile devices. Have you designed your website to be mobile-friendly? Better yet, is your website accessible from all types of devices?

One of the main challenges of B2B marketing managers is launching successful online marketing campaigns and generating leads. Often I come across marketing managers who launch online marketing campaigns generating poor results and complain the channel is not that effective. After working with quite a few of B2B campaigns, it’s obvious that the issue is always not with the channel.

If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

One of the first steps in any web development project is design. Since design is more than just the graphics or a functionality spec you must take a well rounded approach if you plan to be successful with your web project. It is also the information architecture and matching the end business goals with the right technology solutions.

Sometimes is not easy to change your checkout process to go from registration required to guest checkout. This article describes how you could forecast how much you’re losing if you don’t offer a guest checkout option. The method is an approximate but can help you with the number$ needed when making the case for the guest checkout to your boss. The concept behind it is to forecast how many people will not proceed further to the next pages from the shopping cart page, because of the registration requirements.

So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.

But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is Not Specified supposed to mean? The size, the shape or the color of the product?