2013 POWDER AWARDS MOVES TO PARK CITY

Vote Via Twitter and Instagram Using #PowderPollVote or at PowderAwards.com

SAN CLEMENTE, Calif. (December 3, 2012) – The Powder Awards presented by Icelandic Glacial has been hosted in Las Vegas and Aspen over the years, and this year is heading to Park City Live in Park City, Utah, on January 17, 2013. Home to three resorts—Canyons, Park City Mountain Resort, and Deer Valley—skiing is at the heart of the small mountain town’s allure and the ideal venue for the 13th annual Powder Awards.

“The Awards has been hosted in Aspen for the last nine years and with the celebration of the 13th annual event this season we’re looking forward to starting a new chapter in Utah,” said Powder Publisher Ashley Otte. “The focus has always been to recognize the best in cinematography through the lens of both producers and athletes. With Park City playing host to the Sundance Film Festival, it’s a perfect match to continue this tradition.”

One of the biggest nights in skiing, the Powder Awards attracts a who’s who of the industry—professional skiers, ski legends, ski film production crews, industry brands, media, celebrities (who may not even ski) and even the odd ski bum. With the move to Park City on the opening night of the Sundance Film Festival, the red carpet is likely to include an even broader mix of athletes and celebrities.

While the Powder Awards primarily highlights the best of the year’s ski films—like Movie of the Year and Best Male and Female Performance—the ceremonies also acknowledge readers’ favorites with the annual Reader Poll. Voting is currently under way at PowderAwards.com through December 31, 2012 or via Twitter and Instagram by naming or picturing the vote-worthy skier and including the hashtag #PowderAwardsVote.

Log-on to PowderAwards.com for more information, follow Powder on Facebook Facebook.com/PowderMag and Twitter @PowderMagazine and start the conversation with #PowderAwards.

About Icelandic Glacial Natural Spring WaterBorn and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint. The source of Icelandic Glacial is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4. As a testament to its exceptional purity, Icelandic Glacial was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012. Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007. For more information about Icelandic GlacialT, visit www.icelandicglacial.com. Follow us on Twitter @IcelandicWater and Facebook.com/IcelandicGlacial

About POWDERFor 41 years, POWDER, The Skier’s Magazine, has been produced by and for those who embrace skiing, and is developed through a collective love of two things: good skiing and good magazines. Since it’s inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers—the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media’s Grind Media that reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit www.powder.com.

About GrindMedia Reaching more than 10 million enthusiasts, Source Interlink Media’s Grind Media is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, POWDER, ATV Rider, Dirt Rider, Canoe & Kayak and SUP Magazine, Grind Media delivers a cutting-edge network of online properties such as Fantasy Surfer, events and television programming. For more information, please visit www.grindmedia.com.