Jay-Z, Beyoncé, and Chloé Descend on Art Basel Miami

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On Saturday night, security was tighter than usual at Soho House Miami, as guests ducked through three checkpoints and braved a narrow elevator just to reach their first glass of champagne. A little much? Maybe, but there was a good reason for all the caution: Lying unattended on the penthouse roof were two racks of Chloé, imported to celebrate the brand's 60th anniversary, and swinging blithely from silk hangers. "Do you think if I just slip this into my purse, they'll notice?" joked stylist Yael Abbey as she fingered a navy silk dress. "It's kind of dangerous to just leave this stuff out here during a crowded party!"

Emphasis on crowded: The French label lured a pulsing mix of Miami socialites, New York fashion editors, and jet-set art collectors to their cocktail party, leading

Meanwhile, art entrepreneur Kipton Cronkite stood protectively by several large paintings, inspired by Chloé's fashion archive and created by emerging artists chosen by Cronkite himself. "I'm sick of the whole 'Art Basel is all hype' idea," he said cheerfully. "Look at how many people—young people, cool people, celebrities—are coming together for art-based events this week, and meeting emerging artists… Art makes life fuller and richer," he continued. "Art should get lots of hype!"

As the Chloé cocktails concluded (and the Chloé clothes miraculously remained on their hangers), Cronkite headed for the Grand Life Hotels party thrown with Le Baron. The crowd was a mix of the super-cool (DJ Mia Moretti, designers Wes Gordon and Waris Ahluwalia) and the super-famous (Demi Moore). A Jay-Z song blared from the speakers minutes before Jay-Z and Beyoncé took their places in the VIP section—a red platform surrounded with white curtains that mimicked Basel's ubiquitous gallery booths. As the crowded dance floor could tell you, hype clearly wasn't lacking here—and anyway, who says partying isn't its own art form?