Industry news

Bulldog secures licensing deal for Bullseye

Bulldog Licensing has announced it will be acting as UK licensing agent for Bullseye, the iconic darts game show on ITV. Bulldog will be looking to capitalise on the show's huge retro appeal and enduring popularity with a licensing programme across categories such as apparel, board games and gifting. The official Bullseye page of Facebook, which has more than 36,000 fans, will be used to help promote product.

"There are few game shows that can rival Bullseye in the affections of the British public, and as a brand it offers huge potential for licensing," says Bulldog Managing Director, Rob Corney, "We have already been in talks with a number of partners and expect to be making deal announcements very soon."

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