DreamWorks to launch theme park in Dubai

MUMBAI: Tatweer, a member of Dubai Holding, has formed a strategic alliance with US-based DreamWorks Animation SKG to develop a diverse portfolio of tourism and leisure projects in Dubailand.

A highlight of the alliance will be the creation of the world’s first DreamWorks Animation branded theme park in Dubai. The outlay at the five million sq feet theme park project is a multi-billion AED investment.

The venture will bring to life the much-loved characters from DreamWorks Animation films, including Shrek, the upcoming Kung Fu Panda and several others, to create adventures and attractions in a first of its kind development for the studio.

Tatweer and DreamWorks Animation will also work together to develop new concepts, including Dreamworks Animation themed restaurants, hotels and retail outlets in the region, providing unique experiences through the use of innovative media and creative storytelling.

DreamWorks Animation CEO Jeffrey Katzenberg said, “We are thrilled to bring the first DreamWorks Animation dedicated theme park to Dubai through our alliance with Tatweer for Dubailand. This relationship will allow us to create an exciting destination where families and tourists will enjoy the unique opportunity to interact with DreamWorks branded content within Dubailand.”

DreamWorks Animation chairman Roger Enrico adds, “We are excited over the opportunity to align DreamWorks Animation with a company like Tatweer, which has a proven reputation as a leader in the growing tourism, leisure and entertainment industry throughout this region. The complementary strengths of both organizations will further contribute to Dubai‘s emergence as a premier global tourist destination.”