marketing

Sprite’s “#BrutallyRefreshing” campaign is a recent debacle that reminds us that, in 2016, there are still plenty of tone-deaf marketers. With strange taglines like “She’s seen more ceilings… than Michaelangelo” and “A 2 at 10 is a 10 at 2!”, critics of the campaign have called it out as “#BrutallySexist”. The ads were quickly rescinded. What does this have to do with website design? Consider this: The reason that ads like this still slip through the cracks is that advertisers...