Modern Marketer | Reaching Customers For Improved Profitability

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content.

Social media platforms are currently on the rise and are constantly growing in user numbers. This makes them an excellent marketing tool and an effective way to communicate with your clients and raise awareness of your brand. Here are the five simple steps that will lead you towards social media success:Know your audienceEach social media platform has its own type of users. Facebook, for instance, is mainly used by females in their twenties, while Twitter has a higher male-female ratio. Resear

I am a new initiate to Pinterest, but then in a short while itself have come to have a feeling of admiration for it because, it is like a notice board where I put all my important and related topics together for later use, and as backup research material! Makes good sense to have a Pinterest account!

Do you want to create posts that generate higher user engagement?Are your visuals driving social media traffic?People engage better with visual content because it's easier to understand, can tell a story and evoke emotions more easily than written posts.In this article I'll sho

Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.

If you’ve been to this site more than once. you’ll know that (a) social media is everywhere and (b) it can be extraordinarily useful for teachers. Yet with only 26% of US teachers using Twitter, for example, there’s an industry-wide reticence to use social media in the classroom. There’s help though, and encouragement. And if …

Great ideas lead to great content, and our research proves that how you choose to execute that content will affect its social traction. We divided the content of articles into five types: how-tos, lists, what-posts, why-posts, and videos. Here's how we defined each post type...

The Fish Firm's insight:

Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.