Denial and Black Dog Venture Partners Form esports Consultancy

Denial Esports has reportedly teamed up with the CEO of Black Dog Venture Partners to create a new division focused specifically on gaming and eSports. The new consultancy will be called Black Dog Gaming and its goal will be to improve performance and viability in the overall eSports marketplace. They will focus on branding, corporate strategy, marketing, sales, funding acquisition and business development.

Denial’s Mixed Background

Denial ESports’ CEO, Robby Ringnalda, said, “I am excited to get to work with Scott, with our knowledge paired I think we can help a lot of people and companies explore the space.”

Denial has been wildly successful over the years and has teams competing in competitions for a number of different games. The company is most noted for its success in Call of Duty, which includes a world championship. Denial has run into its fair share of problems, however. They have been involved in a few controversies, including an instance in which they failed to pay players on their Halo team.

Additionally, in this past January James “Duck” Ma resigned from Denial’s Super Smash Bros. Melee team as a result of a pay dispute. He had just signed with the team in August of last year.

Crystal and Baskett

Back in March, Denial made investor Stephen Crystal and former NFL wide receiver Hank Baskett co-owners. Baskett became the latest in a slew of former pro athletes making investments in eSports teams. Crystal, who is a veteran gaming and casino attorney, has also previously invested in Beyond Entertainment and Penta Sports.

Scott Kelly Statement

Black Dog Venture Partners CEO Scott Kelly has previously bragged about generating “millions of dollars in revenues” and his own significant investment capital for his associated interests. Kelly had this to say on the new partnership with Denial:

“Robby is a seasoned veteran in eSports, technology and marketing and I am thrilled to be partnering with him to make Black Dog Gaming a first-class advisory for established and new entrants in eSports and eGaming.”

Back in February, Black Dog Venture Partners declared that it would advise Reign Esports, a European eSports team and network, with Kelly serving as the team’s Chief Revenue Officer.