Samsung Is Using 'Back To The Future,' 'Zoolander,' And 'Field Of Dreams' To Promote Its New Curved TVs [THE BRIEF]

Samsung has a cool new ad created by the ad agency 72andSunny and directed by Rian Johnson and Claudio Miranda. The ads promote the company's new curved, high-definition TVs with a series of clips from popular movies, including "Field of Dreams," "Back to the Future," and "Zoolander." Check it out here:

TBWA\Chiat\Day LA hired two new creative teams: Marco Monteiro and Ana Carolina Reis, who both come from AlmapBBDO in Brazil, and Guy Helm and Chris Rodriguez, who join from Mistress and FCB LA, respectively.

CP+B hired Jay Gelardi for the role of digital executive creative director. Gelardi, who comes to CP+B from Sydney-based agency The Monkeys, will work out of CP+B's Boulder office.

Droga5 hired 72andSunny director of communications Emily Hodkins for the same position at Droga.

AgencySpy reports that there has been a series of layoffs at Wieden+Kennedy's flagship Portland office. Sources tell AgencySpy that there were more than 30 layoffs, including more than one creative director.