Ideastock

EYES WIDE OPEN: CONSUMER TRENDS FOR 2018

Kantar IMRB’s constant engagement with over 5 million consumers and hundreds of businesses big and small gives us an unbeatable perspective on the changes afoot. As the year draws to a close, we take stock of these changes, analyze the big shifts in the consumer and market landscape to forecast the significant trends for the coming year.

Choice Xpress

Pathbreaking DIY pricing solution, delivering results in 48 hours at half the costs. Using principles of choice modelling, it has a proven track record of high predictive accuracy, helping the marketer take the right pricing decisions quickly