Humor should be restricted to a certain class of people and handled with care. Especially on social networks. The last to be made ​​in the cost is the communication manager of a large U.S. media group, fired after tweeted a racist joke.

Do you remember that American animator, crazy about hunting who sparked controversy by publishing on social networks photos representing her hunting trophies. Two world petitions had been launched against her.

Today is another American who is talking about her. Up there a few days, Justice Sacco was responsible communication of InterActiveCorp (IAC), a large group of American media (The Daily Beast, Excite, Vimeo).

Friday, December 20, before taking the plane to Cape Town in South Africa where she went on a family vacation (she is the daughter of a South African mining magnate), she tweet this message from the Heathrow airport (which will make some people say that her phone may have been hacked)

« Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white! »

She cuts her phone and left for a flight of 11 hours, far from imagining what her tweet is being caused. Despite his 200 followers, her tweet goes around the world, prompting strong reactions, not to say a digital lynching. Realizing that she is in flight and therefore unable to look at her notifications. A trending hashtag #HasJustineLandedYet and parody account @LOLJustineSacco quickly appeared on Twitter after Sacco sent the tweet. The Buzzfeed website stands a compilation of her most tendentious tweets. A fake Facebook account under her name was also created, where a post links to http://www.justinesacco.com, which brings up a donation page against AIDS for Aid for Africa.

A trending hashtag #HasJustineLandedYet and parody account @LOLJustineSacco quickly appeared on Twitter after Sacco sent the tweet. A fake Facebook account under her name was also created, where a post links to http://www.justinesacco.com, which brings up a donation page for Aid for Africa.

Upon arrival in South Africa, the young woman taking the measure of the ongoing controversy. She deletes the tweet in question and finally her Twitter, Facebook and Instagram accounts shortly after. Unfortunately for her, things have gone too far and seem irreversible because meanwhile the direction of IAC issued a statement in which they severely distance their employee, (InterActive Corp issued a statement on Saturday distancing itself from the tweet and saying the employee was fired.) accoring to the NYT about her tweet “offensive and hurtful” that “do not reflect values ​​and points of view” of IAC adding that there is “no excuse for hate speech that were made and we unequivocally condemn.” However, they hope that this will not give rise to the conviction of a person who has always been” decent”. However, later, any reference to Justice Sacco will be deleted from the site and its dismissal announced by the company on Saturday afternoon.
InterActive Corp issued a statement to ABC News Saturday distancing itself from the tweet and saying the employee was fired.

“There is no excuse for the hateful statements that have been made and we condemn them unequivocally,” the InterActive Corp statement said. “We hope, however, that time and action, and the forgiving human spirit, will not result in the wholesale condemnation of an individual who we have otherwise known to be a decent person at core.”

On Sunday, the young woman tries public apology in a statement transcribed by ABC News:

“Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet,” Sacco said. “There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.

“For being insensitive to this crisis — which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly — and to the millions of people living with the virus, I am ashamed.

“This is my father’s country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.”

These days of digital fury have puzzled numbers of users and observers, including Slate , questioning the role of social networks that are at the pinnacle of certain persons for unknown reasons and engage others to condemnation and court popular.

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Twitter and Instagram haven’t been the best of pals lately. After the latter was acquired by Facebook, Instagram quietly pulled the ability to display image previews on Twitter, making people view the images on their own new site.

We knew good and well it was coming, and come it has : Twitter has begun its all-out assault on Instagram (and in turn, Facebook) by including its own set of (free) photo filters. As of now, just the Android version has been updated with the new lenses, but we’re expecting iOS and the rest to follow suit in short order. Much like Flickr did earlier this year, Twitter has tapped Aviary to power all of the company’s filters and effects.

As of now, users will find just eight filters — ranging from “black and white to vintage” — while the grid view enables you to preview how your image would look if any of the eight were applied. You’ll also be able to crop, as well as pinch to zoom in order to focus attention. Moreover, there’s an “auto-enhance” feature that’ll add a little whiz-bang to whatever you managed to snap, and if you’re still struggling to wrap your brain around it, there’s an introductory video waiting just after break. (As well as a (NSFW) video that speaks the truth about all of these filters.)

Twitter is about to give all of its users a bit more of a face online as well. While select users have had access to revamped profiles for a few months, Twitter confirmed today that all of its users would be allowed into the party starting December 12th.

The main addition here is the use of a header photo, and if you’ve got any questions on the hows and whys, there’s a cute video just after the break to explain all.

Twitter has updated its native mobile apps for iOS and Android, too. The changes concern mostly search and Discover on the mobile platforms.

Discover is Twitter’s auto-generated stream of tweets, suited to your interests and generally coming from outside your regular network. The latest developments to Discover are now available to the mobile apps with “a completely re-done the back-end and user interface”.

Search has also been updated and now shows photo and video search results first. Search result ranking is still been intelligently tuned to your interests, but now you’ll also know why a certain result has been promoted as the app will show you “context like who favorited or retweeted it”.

Here’s a recap of the most important changes brought along by this new release:

*See what’s popular within your network on Discover.
-Tweets now appear right in the stream
-These Tweets show photo, video, and article previews so you can engage easily

*Get a new perspective when you search.
-Photo streams on top show what’s happening
-Results also show multimedia previews

*Manage your account with ease.
-If you’ve forgotten your password, now you can reset it in a few simple steps

Judging from online comments, the new version is working fine on Android. Some people have had issues with Notifications but it turned out just a setting that needed a switch. On iOS however, people have had some bad experiences of frequent crashes. If you’ve already updated to the new version, don’t miss sharing with us if you are happy with it in the comments below.