A masculine hipster sub-genre explicably defined by a combination of finely manicured beard hair (possibly accented by a waxed mustache), flannel clothing, skinny jeans, a preference for the great outdoors, and a pronounced interest in manual labor, do-it-yourself craft making and handiwork. They typically enjoy hearty ales as well as farm-to-table food that they have probably harvested themselves. A heritage bro often identifies as a libertarian and wields an axe.