We create, build, and enrich personal relationships by sharing.
Sharing content gives us a reason to talk to people with similar interests, and to strengthen our existing relationships. 78% of people actually share content online because it gives them a reason to maintain personal connections that otherwise might not be as strong!

Sharing creates a sense of self-fulfillment.
It feels good to share things! Because it satisfies different personal desires, there’s a sense of fulfillment that comes with sharing something with other people.

We want to get the word out about things that matter to us.
From a totally practical point of view, sharing is how we educate others and, ideally, get them interested in the things that interest us!

What to do now…

I think the writing is pretty clear about Facebook Pages – you pay for post promotion or you won’t get seen.

I get some traction on posts – but they’re fun posts that are there to make light with laughs or enjoy some art or a technique… maybe even cats.

The real meaty posts don’t get shared because most people aren’t sharing business posts on their personal page.

Who’s going to share this for their mums and cousins? It’s useful info – but none of your friends and family care.

You’ll have a better result with your art – because your art is a gift and you are a magical unicorn.