“Duchess of Cambridge’s parents’ Party Pieces are pushing sexualized costumes for girls aged just four,” according to findings from the poll conducted by Channel Mum.

One of the costumes that has been criticised is the Midnight Mischief outfit which you can see below. It’s labelled as a kid’s costume, aimed at children aged four to six and retails for about $28 on the Party Pieces website.

One of the costumes in question. Image credit: partyanimals.uk.com

Channel Mum found 92 per cent of the parents want retailers to, “take more responsibility for the outfits they sell, with 67 percent claiming stores only care about profit.”

Channel Mum founder Siobhan Freegard added, “Stores have to be sensitive to the world around them. It’s time to realize it’s unacceptable to sell some of these outfits. Sexualizing toddlers or pushing costumes which could traumatize simply for profit is the nastiest thing about Halloween.”