Understanding Gen Z

I was recently interviewed by Olivia Petter, a lifestyle writer at The Independent, for her Vogue International article entitled “Generation Z is Redefining What “Sexy” Means”: “This is affecting the way that Gen Z engages with brands, with a recent report by think-tank Irregular Labs finding that the key thing making brands “cool” to Gen Z-ers […]

The HBO series ‘Euphoria’ has triggered a closer look into reckless behavior among today’s teenagers. This recent New York Times article, “The ‘Euphoria’ Teenagers are Wild. But Most Real Teenagers Are Tame.” refers to Generation Z as not the reckless generation portrayed in the series, but as the “cautious generation”. Gen Z is actually growing up […]

Every morning, another story about parents behaving badly pops up in my news feed. In just a few months we’ve seen stories about bribery in the Varsity Blues scandal, shocking and despicable verbal abuse at the elite Sidwell Friends School and parents posting photos of their children on social media without their child’s permission. The […]

If your organization is hiring, read this infographic from Fundera – 16 Key Stats on Gen Z to Help Get Your Workplace Ready – to learn how to attract and retain members of this well-educated, diverse and hard-working generation. Popular culture is all too familiar with Millennials and the stereotypes that come with the generation. […]

“Only four more weeks, four more weeks. I think I can make it.” – Jon, 18…“It’s just so much to handle myself.” – Caroline, 18…“I feel like I’ve been thrown to the wolves.” – David, 19 In just a few weeks, a very anxious cohort of Generation Z students will complete their freshman year of […]

Here’s an article I wrote about optimizing Generation Z’s creativity in the workforce. It was just published on generationy.com by the global consulting firm GAIA Insights. Creativity will play an extraordinary role in the evolving workforce of the 21st century. Gen Z Expert Nancy Nessel says today’s Generation Z, is a tech-savvy multicultural generation whose creative […]

According to research by CleverTap, app retention, surprisingly, is a lot like dating! It’s very challenging to capture the attention of Gen Z, whose selective third eyes, with high speed filters, contribute to the fact that 23% of apps are used just once (Applause, 2017*). By engaging today’s patterns and behaviors of dating one another, you […]

According to this study by Siege Media, Gen Z pays more attention to brand logos than older generations do. This doesn’t surprise me given how visual these digital natives are – screening 24/7 and shopping with an 8 second filter. With eagle eyes for a brand’s true identity, Gen Z will remember brands that can […]

This April, I am very excited to be a panelist at the Marketing to Generation Z Conference in NYC. Please consider joining me at this highly informative event about understanding and marketing to Generation Z, the generation of digital natives. This unprecedented immersion into Generation Z will be held at the Scandinavia House in NYC […]

Generation Z Applies Early Decision to Everything Today is a very important day for high school seniors in Generation Z. It’s November 1, the date when Early Decision and Early Action college applications are due. Today, Generation Z is submitting more than an application to attend a college or university; they are submitting an application to […]