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"The one I thought had the most umami was the In-N-Out burger, for sure. That's why I think it's so popular. Their onions or something has a really strong umami flavor to it...Just the regular with cheese and the grilled onions. So, once I said that, why don't we try to do a burger that has all the umami in it but more of an upscale experience with better design, and things like that." — Umami Burger founderAdam Fleischman, who predicts he'll eventually have 100 restaurants, on the experimentation that lead to his budding empire. [L.A. Weekly]