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AT&T says "It Can Wait" with No Texting Campaign (infographic)

Wednesday, 22 August 2012 10:00Written by Brandy Schaffels

Motivated by the frightening statistics related to distracted driving, AT&T has created the “It Can Wait” campaign to focus on educating the public – especially teens – on the dangers of texting and driving. AT&T has also established a “No Text on Board – Pledge Day” on Wednesday September 19, 2012 to encourage others to make a lifelong commitment to never text and drive.

In a CNN.com article translating the results of the Pew Internet & American Life Project, in 2010, 20% of all drivers admitted to texting or sending an e-mail while driving, double the number from the year before. However, according to an AT&T survey, teens currently report doing so at more than twice that rate, with 43% admitting to texting or sending an email while driving. (See more statistics in the infographic below.)

While the emphasis is on educating teens, all drivers can take the pledge at www.itcanwait.com, then share their promise and join the no-texting-and-driving movement via twitter using the hashtag #itcanwait.

AT&T has enlisted help from such teen-targeted celebs as singer Ryan Beatty and actress Victoria Justice to share their own anti-texting while driving message, and is providing messaging toolkits to high schools and other resources to help educate students on the dangers of texting while driving. AT&T representatives will also be touring more than 200 locations across the country with in-car texting-while-driving simulators, so drivers can see first-hand the effect that texting has on their driving ability. An online simulator will also be available online within the next month.

AT&T is also offering a mobile application -- AT&T DriveModeTM -- free to AndroidTM and BlackBerry® smartphone customers, to curb texting and driving. The app provides a customizable auto-reply message that users’ friends and family receive if they send an SMS or MMS text or email, notifying them that the user is driving and will respond when it is safe.

One hundred thousand life-changing automobile crashes happen each year because a driver is texting behind the wheel. Help reduce that number by making and sharing your pledge at www.itcanwait.comnow.