Market predictors have been trying to scare people, that a selloff is imminent. Considering the market has been climbing ever since Bernanke started his free money policy, it's easy to make money in this market. But, once tightening arrives, watch out below.

Yelp (YELP-3.3%) adds to the losses it saw yesterday following's Facebook's Graph Search launch thanks to a downgrade to Underperform from Northland's Darren Aftahi. Aftahi declares Graph Search, which has been lauded by some reviewers, to be "highly competitive to Yelp, as the platform provides a unique alternative to local business search." Of course, people have made similar remarks about Foursquare, Google/Zagat, and a few other would-be rivals. [View news story]

YELP is a dog. The name fits it. This stock will be a penny stock in a few months.

Yelp (YELP-6.9%) has sold off as Facebook (FB-2%) shows off Graph Search; investors seem to to be fretting Yelp traffic will be hurt as Facebook's tool is used to search for businesses a user's "friends" have visited/liked. However, Graph Search is far from a direct rival. Google (GOOG-0.2%) has slipped a little after Mark Zuckerberg notes Bing (MSFT) will be a fallback option for searches. Zuck: "Graph Search is a really big project that will take years and years to index the whole map and the graph" (live blog) [View news story]

Obviously word of mouth is the best kind of advertising. YELP's rating system is not honest, as many small business owners will attest. Paying to have your business rated 5 stars is misleading and fraudulent.

Some heavily-shorted consumer Internet stocks are closing out the week on a high note. FB+3.4%. ZNGA+8.3%. YELP+6.1%. GRPN+1.9%. Goldman's Heather Bellini is talking up the potential of Facebook's Gifts product, which it began heavily promoting during the holiday season. Assuming Facebook gets a 12% cut on sales, Bellini thinks Gifts could deliver $75M-$110M in 2013 revenue in the event 5% of U.S. users buy an average of 5 gifts over the course of the year. [View news story]

Obviously buyers don't share the opinions of the shorts.YELP is headed for the cellar when buyers savvy up. Momentum investors are usually clueless.

Yelp's Stock Dips After Facebook Barges Into Local Search And Reviews With 'Nearby' [View article]

Yelp (YELP-4.1%) closed lower, possibly on news a Virginia woman has been hit with a $750K defamation suit from a contractor thanks to a critical Yelp review. A judge has ordered comments from the reviewer suggesting the contractor stole jewelry be removed. Legal experts argue such comments aren't legally protected, unlike opinions on service quality. [View news story]

Usually YELP publishes negative reviews if you don't pay for advertising. This is a twist on YELP's sordid history.

YELP's business model stinks. Savvy business owners stay away from YELP. We're well aware YELP's reviews are phony: you get a 5-star review (complete with fictitious reviewers) if you pay up.The worst part about YELP is its dastardly posting of negative reviews if you don't pay up. Some call this extortion.

As YELP's rotten reputation spreads, the stock will continue to fall. I can't imagine who would buy YELP stock.

Yelp (YELP-6.8%) is off again today - shares are now down 20% since the local reviews leader issued its Q3 report. In addition to concerns about high expenses and low revenue for new accounts, the Street seems bothered by Yelp's forecast for Q4 display ad sales to be "flat-to-down" Q/Q due to "execution challenges." Separately, GigaOm recently noted Yelp is responsible for many of the errors found in iOS 6 Maps' POI data. [View news story]

Yelp Is A Good Company, But There Is Still Room For Decline [View article]

YELP is a dog. Any company that plays games with reviews should be delisted. Salesman keep calling and offer to review negative reviews if you buy YELP ads. Business people have told me they want honest reviews; people know that YELP's reviews are phony.Smart business owners are afraid to be associated with YELP. Restaurants with YELP slideshows are to be avoided. They get 5-star reviews (phony) but their food is lousy.

Yelp (YELP-10.9%) has plunged after delivering a Q3 beat and in-line Q4 guidance. The fact sales/marketing expenses totaled 58.5% of revenue, and revenue per new business account fell 11%, is likely raising fresh concerns about the operating leverage in Yelp's business model. Yelp noted on its earnings call its mobile apps were used on 8M devices/month in Q3, up from 7.2M in Q2. Total monthly unique visitors rose 7% Q/Q and 37% Y/Y to 83.5M - the Y/Y growth rate is down from Q2's 52%. Mobile site ad pricing is said to be similar to PC ad pricing, and ads will be rolled out on Yelp's apps by the end of Q4. [View news story]

YELP's business model is to extort people into buying their phony reviews. There's ample evidence that their reviews are phony. Business owners who can't afford YELP's ads have positive reviews buried. Why anyone would own this dog is beyond me; there are so many good investments on the market.