Ever since OASAP entered the U.S. market in 2012, the company has always put its operation revenue in the first place, with its cost-effective performance as its biggest attraction to customers.

In 2015, OASAP will focus more intensely on its brand building. It plans to develop the unique designs from its own designers, on top of that, the company will also cooperate with well-known fashion designers around the world. All of these changes are intended to enhance its brand awareness as well as increase its competitiveness in the industry.

From the latest report in January 2015, OASAP has already launched its original design program. This program is about working with young designers from Parsons the New School for Design, one of the top rated fashion design institutions in USA. “It will help us to gain more brand awareness and stand firmly in high value market. This decision is made with a 'brand first and price second' vision in a long-term perspective.” Said Miss Yuki, the executive brand manager of OASAP.

The main target market of OASAP for the past few years has been teen girls and college students who are really into high-street fashion. But from this year on, OASAP will bring more styles to its storage and provide tons of options for a larger market, the alternation to the size chart for this season can best reflect this point.

OASAP has cooperated with more than 10,000 high street fashion lovers around the world since it was founded, it certainly will continue to do so as well as making proper adjustments. Simply put, OASAP is joining the game of fashion and it is heading for the crown.

OASAP was founded in late 2011, and has already become one of the leaders of high-street fashion online stores. Products are being updated at a very high rate with more than 300 new products each week.

OASAP's mission is to get you closer to the planet's most cutting-edge fashion, no matter where you are or what class or age group you are in.
Pursuing fashion is the right of every woman.