What's Wi-Fi?

A curious thing: Packard Bell and Mori have done a poll on public awareness of what a Wi-Fi hotspot is. They're spinning it as proof that these wireless broadband access points really have a terribly long way to go to get any kind of recognition. Judging by the PR, were supposed to be having a giggle at the silly responses people give: 1% of married respondents (one person?) thinks it's some kind of "trouble with the wife", for instance. But what really surprised me was that 29% of people actually knew what a Wi-Fi hotspot was. It's spun as being seven in ten people don't know, but I think the stat reversed is much more interesting. I'd have expected 1-2%, at best. Anyone else think this is high?