After three masked robbers carried out a heist at a Philadelphia home on early Sunday, police say that the incident might have been triggered off by boastful posts over social networks. The owner of the Somerton based home had recently bragged about inheriting some jewelry on both his Facebook account and Instagram.

Three men who were had hidden their faces behind ski masks and were carrying pistols kicked in the front door of a home on the unit block of Brookshire Terrace around 2:30 a.m., police said.

After getting inside, they confronted a 19 year occupant and asked him to hand over the Rolex watch, jewelry and other valuables. Police said the burglars mentioned they had seen the items on a picture posted on the victim’s Instagram account.

The police rushed to the scene when one of the occupants called the 911 using his cellphone from inside the bathroom. As the cops arrived, the thieves escaped through the rear window. They took away two gold chains, a Rolex watch and various mobile phones.

Much to the relief of everyone, the 19-year-old and four others in the home ranging in age from 17 to 19 were not hurt. The cops recovered two handguns from the home and found three cell phones a short distance away, police said.

The suspects have been described to the police by inmates as a 5-foot-10-inch black man with a muscular build; a 5-foot-8-inch black or Latino man with a medium build; and a 6-foot white man, about 170 to 180 pounds, last seen wearing a light blue hooded sweatshirt.

This was the second incident of an armed robbery in the Lower Northeast Philadelphia area in as many hours. In another incident, a 50 year old had been robbed of $3,500 by two armed assailants while being made to lie down on the floor of his 23 year old son’s room.

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