The Shopin Vision

Shopin unites retailers and their customers through personalized data intelligence for an unprecedented shopping experience. We are creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of their data that they fully own, control, and can share.

Revitalize the retail industry with a new economy of data to increase transactional conversions.

Enable a greater understanding of customers based on a full view of their purchase history, style, preference, and pricing.

Exchange fair value to shoppers for access to their data via cryptocurrency.

Give back to the Ethereum community for continued and sustainable growth.

Shopin's Winning Pitches

North America Bitcoin Conference

January 19, 2018

d10e Seoul

March 6, 2018

BII Dubai

March 19, 2018

Shopin's Winning Pitches

North America Bitcoin Conference

January 19, 2018

d10e Seoul

March 6, 2018

BII Dubai

March 19, 2018

Retail Pilot Success Stories

Shopin recently collaborated with two well-known fashion and home-goods retailers for a pilot program that produced groundbreaking results. Each retailer invited their registered customers to create a Shopin profile, resulting in 719,000 sign-ups.

Based on personal shopper preferences and purchase data, Shopin was able to provide those registrants with curated recommendations, leading to a 22% lift in conversions, and yielding $14.7 million in additional sales. Of the shoppers who created a Shopin profile, 72,000 of them invited 65,000 additional new users to go through a Shopin onboarding.

719,000 shopper sign-ups

$14.7 million incremental sales generated

22% transactional conversion lift

72,000 loyal Shopin users onboarded 65,000 new users

The Shopin Solution

Shopin is reinvigorating the retail economy by streamlining the entire shopping experience. By deploying blockchain technology to store value, purchase, and profile data, we are scaling to facilitate a million transactions per second that empower retailers on the open web to provide a decentralized Amazon-like experience with recommendations powered by A.I.

Blockchain Architecture Built for Mass Consumer Applications

Millions of data transactions per second on the Shopin blockchain

Token interoperability through Atomic swaps

Powerful recommendation engine powered by A.I.

The exchange of value between shoppers and retailers

Shopin’s Technology

By using the blockchain to store value and data in a decentralized fashion, the shopper is in control of their data. When shopper permission is granted, the retailer benefits from an A.I.-powered recommendation engine based on actual first-party purchase data and user-verified preferences.

Funding Structure

Token Generation

Shopin completed its Private Presale on January 27, raising $10 million, and then concluded its Public Presale on March 30, raising an additional $30 million with bonuses of 20%, followed by 17.5%, and then 15%. We are currently in the middle of our Token Generation Event, which has no minimum and no bonus. This is a limited opportunity to pick up Shopin Tokens at great value.

Token Generation Event

Bonus

The Shopin White Paper explains in-depth some of the key challenges facing the retail environment, and how Shopin’s decentralized shopper profile built on the blockchain is helping reboot retail with unprecedented advantages by shifting ownership of data back to the shopper. The White Paper further explores the overarching philosophy of the blockchain, the functionality of token economics, and Shopin’s efficiently streamlined architecture. This version is currently available in Chinese, Korean, Japanese, Russian, French, German, Italian, and Spanish.

What They’re Saying About Shopin

Hear directly from some of our trusted partners how Shopin will impact the retail ecosystem.

Tom Gonser

Founder, DocuSign

Sothi Thillairajah

CEO, Block One Capital

Brad Yasar

CoFounder and Managing Partner, Krowd Mentor

Mortimer Singer

Chief Executive Officer, Marvin Traub Associates

David Drake

Managing Partner, LDJ Fund

Brian Amoah

Principal, Chicago Crypto Capital

Michael Boord

Senior Associate, Marvin Traub Associates

Tom Gonser

Founder, DocuSign

Sothi Thillairajah

CEO, Block One Capital

Brad Yasar

CoFounder and Managing Partner, Krowd Mentor

Mortimer Singer

Chief Executive Officer, Marvin Traub Associates

David Drake

Managing Partner, LDJ Fund

Brian Amoah

Principal, Chicago Crypto Capital

Michael Boord

Senior Associate, Marvin Traub Associates

MapChart

We are already trusted all over the world. Be part of the Shopin token economy.

The Shopin Team

Our team has more than 15 years experience in building ecommerce startups, behavioral marketing solutions, and user profiles. Shopin’s engineering team includes the first and core engineers that architected the entire Priceline system from launch. When it comes to ingesting millions of SKUs, normalizing data, user profiles, and serving up the best recommendations in an ecommerce environment, the Shopin pedigree speaks for itself. We're doing for online retail what we did for travel.

Eran Eyal

CEO and CoFounder

Eran is a serial entrepreneur with three exits as a founder and more than a decade of experience in retail and ecommerce. He is the winner of the United Nations World Summit Award for Innovation, Fast Company’s Most Innovative Startup, and he is an investor and advisor for many startups.

Divakar Rayapaty

CTO and CoFounder

Divakar was a Principal Software Engineer at Priceline for 14 years. As a leading member of the engineering team, he was instrumental in building Priceline’s core processing platform. Since then, he was the CoFounder at Flowhealth, Director at Mezoclick, and CoFounder and CTO at Maker’s Brand.

Doron Wesly

CMO

Doron has extensive B2C and B2B marketing experience and has worked for companies such as Lotame, Tremor Video, Mindshare, Samsung, Millward Brown, IAB, and Applebee’s.

Jeremy Harkness

BTO and CoFounder

Jeremy served as the CTO and Head of R&D at Barrows, the CTO at HP Ticket, and CTO and Founder of Strattice, where he invented the world’s first remotely managed mini server and failover router.

Michael Herman

CRO

Formerly President of Global Sales at Elie Tahari, Michael has spent the past 20 years in senior executive positions working with international luxury brands Natori, Donna Karan, DKNY, Wacoal, and Valentino.

Abhishek Yermalla

VP of Engineering

Abhi is a seasoned architect with more than 12 years of experience in ecommerce and engineering. Formerly a long-time member of the Priceline design and integrations team, he was twice awarded the annual CEO achievement award.

Lane Campbell

Strategy and Business Development

Lane is a lifelong entrepreneur who has realized five exits in his career. He is a founding member of the Forbes Tech Council and the CTO and CoFounder of Humble Advisors, a wealth management firm for high net worth companies and individuals.

Aaron Latham

Strategy and Business Development

Aaron is an advisor and professional investor who has mentored dozens of startups with a focus on strategy, business development, and marketing. He is Managing Partner of Humble Advisors and a CoFounder of A.J. Tiger Ventures.

Bremelin Romero

EA & Office Manager

Bremelin is a former freelance journalist for The New York Times Group and the Kathmandu Post. She is a multidisciplinary professional who brings international trade and communications experience to the Shopin team.

Vladimir Ustinov

Senior Engineer

Vladimir has served as a senior engineer at Maker’s Brand, Flow Health, EigenGraph, and other technology startups. He holds a Master's Degree in Radio Physics and has a strong data mining and numeric analysis background.

Alexey Kulyukin

Senior Engineer

Alexey served as a front-end engineer at Maker’s Brand and as the backend engineer at Flow Health. Prior to his startup career, he was formerly Head of Department at Tomsk Polytechnic University.

Kaelan Finley

Marketing Associate & Co-Community Lead

Kaelan has a strong background as a content strategist with SO/NYC, where she specialized in media preparation, outreach marketing focused on influencer relationships, and social media strategy. Kaelan has extensive experience in wardrobe styling, prop design, and development for production companies such as Microsoft and Mighty Media Studios.

Leland Sutton

Marketing Associate & Co-Community Lead

Leland is a recent graduate of NYU’s Gallatin School for Individualized Study, where he studied narrative, interaction, and influence. Formerly a marketing and partnerships manager for Distractify, Leland has three years of start-up experience and proven marketing strategy and brand development execution for two successful projects.

Strategic Advisors

Shopin is proud to be supported by industry experts in retail and the startup and crypto communities.

Tom Gonser

Tom is the Founder of tech unicorn DocuSign. He is an investor in Shopin as well as the GP at Seven Peaks Ventures. Tom brings the maturity of building a powerful business brand from startup to massive growth.

Sothi Thillairajah

Sothi is the CEO of Block One Capital, one of the largest publicly listed blockchain investment companies that focuses on high growth opportunities in the blockchain and digital currency sector. He is the CoFounder of Finzat Block, a mortgage blockchain solution for the U.S. market, and he was formerly Managing Director at Revere Capital Advisors. Sothi specializes in capital raising and business development strategy for early-stage companies and industry-specific blockchain solutions.

Mortimer Singer

Mortimer is the Chief Executive Officer of Marvin Traub Associates (Traub), a business development firm focused on growing global businesses in the premium fashion retail industry. Clients range from brands and retailers, to real estate developers and technology companies. Mortimer oversees all aspects of Marvin Traub Associates’ business from global partnership development, management consulting to M&A investment activities in the fashion and retail industries.

Amadeo Brenninkmeijer

Amadeo is an accomplished angel investor with a strong background in retail from the C&A family. Including Shopin, he is an investor in more than 40 startups, and he is currently a Venture Partner at Space Angels, the world's only venture capital fund managed by space industry experts.

Brad Yasar

Brad is an entrepreneur, investor, mentor, and advisor who has started and bootstrapped several companies from inception to maturity over the past 20 years. Brad is currently the CoFounder and Managing Partner of Krowd Mentor, a strategic crowdfunding advisory firm focusing on ICOs, cryptocurrencies, blockchain, and token-powered organizations.

David Drake

David is Managing Partner of LDJ Fund. He is a board member and advisor at several blockchain companies and deeply entrenched in the crowdfunding community, with a goal of constantly driving the industry forward.

Parveen Panwar

Parveen is an international serial entrepreneur with extensive online video and management experience focused on realizing the financial potential of interactive media. An early pioneer in video/content audience extension, he is currently CEO of Oculu, an all-inclusive video tech platform.

Jeff Pulver

Jeff is an investor in more than 350 startups. He is the Founder of MoNage and Alchemist Ventures, and he is a VoIP pioneer who is often credited as the grandfather of the VoIP industry.

Sampo Parkkinen

Sampo is the Founder of RapidBlue (acquired by Shoptrakker), and CEO of Revieve in Chicago. Sampo is an early seed investor in Shopin and an incredible supporter.

Steven Nerayoff

Steven is the architect of the Ethereum Token Sale, an inventor of Gas for Ethereum, Founder and CEO of Maple Ventures, CoFounder of Alchemist Ventures, and Founder and CEO of CloudParc.

Garrette Furo

Garrette is a cryptocurrency native who has been active in the space since 2012 as a miner and later as a trader and consultant on blockchain technology and cryptocurrency.

Nathan Low

Nathan is a serial angel investor with keen insight on adtech. He has invested in more than 120 startups to date, including Shopin. Nathan is the President of Sunrise Financial Group and the CoFounder of IBM AlphaZone, the first and only high-tech accelerator in Israel.

Moshe Bellows

Moshe is an early investor in Shopin and a well-known angel investor who serves on several NYC and Israeli startup boards. Moshe’s network in the retail world is broad and he has opened many doors for Shopin.

Rana Gujral

Rana is the founder of TiZE cloud software for specialty chemicals, and he is currently leading Smart Home Initiatives at Logitech. Rana is a contributing columnist at TechCrunch and Forbes and an international speaker at events such as the World Government Summit in Dubai, the Silicon Valley Smart Future Summit 2017, and IEIE 2017 in New York.

Sean Koh

Sean is an expert in cross-border transactions in finance, technology, entertainment, and other various fields. Structuring equity and project financing deals with leading global institutions under his family office, Koherent Inc., he has worked on sourcing investments amounting to billions of U.S. dollars. Sean is a Wharton School alum.

Michael Boord

Michael Boord is a Senior Associate at Traub where he supports business development and project execution efforts across all Traub partners as well as Traub Capital, Celebrity and Consumer business groups. Prior to joining Traub, Michael worked as an Analyst in the Industrials investment banking group at Barclays where he advised industrials clients and financial sponsors on a variety of transactions, including mergers and acquisitions and debt and equity financings.

Shopin Token Generation Event FAQ

1

What was the timeline for Shopin’s Token Sale? (Token Sale Details)

The Private Presale ended on January 27, 2018, followed by our Public Presale that ended on March 30, offering bonuses of 20%, 17.5%, and then 15%. We just successfully concluded our Token Generation Event on April 30, which had no minimum and no bonus. For additional updates and information, please follow us on our Telegram group for official updates, or on Twitter, Facebook, and our website Shopin.com.

2

Why did Shopin offer a Public Presale? (Token Sale Details)

The Shopin Private Presale was so successful that we wanted to offer a Public Presale opportunity to the community to get whitelisted ahead of the Token Generation Event. Public Presale participants had access to bonuses of 20% for the first 10MM, followed by 17.5% for the next 10MM, and then 15% for the subsequent 10MM.

3

How was the Public Presale processed? (Token Sale Details)

The official processing of the Public Presale Whitelist was done in small batches, on a first-come-first-serve basis. For those who registered after January 27, they received an email from us with a unique, dedicated link that was valid for just 72 hours for KYC-AML processing. We then provided instructions on how to transmit participation funds.

4

Can you explain the functionality of the pop-up on the Shopin web page? (Token Sale Details)

When a pop-up appeared in the lower left area of the website, it showed in real-time who registered for our Token Generation Event with their country of origin and the amount they registered. An important note: This information was not connected to the progress bar.

5

How did the Shopin Token Generation Event work? (Token Sale Details)

We announced the Shopin Token Generation Event at the end of the Public Presale, which ended on March 30, along with all of the participation requirements through our official channels, including our Telegram group for the most up-to-date information.

6

How do I verify important announcements from you? (Token Sale Details)

All Token Generation Event participants should check at least three of our channels to confirm that Shopin is sending the message. The most consistently updated and detailed resources for Shopin announcements can be found here: Telegram group, Telegram channel, our blog, and

Was pre-registration required? (Token Sale Details)

No, it was not required. However, for the Token Generation Event, all participants were required to pass KYC-AML verification.

9

How are KYC-AML documents securely stored? (Token Sale Details)

We take your privacy and security very seriously. Your trust means the world to us, and we do everything we can to maintain it. Our motto is to trust but verify. Never hesitate to reach out to us directly at support@shopin.com if you have questions or concerns.

10

When does the Token Generation Event end? (Token Sale Details)

The Shopin Token Generation Event has successfully concluded. Please follow our Telegram group for official updates or our website Shopin.com..

Shopin Token Generation Event Form

You are two (2) clicks away from starting our KYC-AML process and becoming part of our community. Please fill out your details below. Once submitted, you can expect an email within five (5) minutes with a unique link generated just for you to start your KYC-AML process.

While we love people from ALL nations, the following countries cannot participate with our Public Sale: People’s Republic of China, New Zealand, North Korea, Syria, and the United States due to respective regulations and/or international sanctions.

Please note: At the end of this process, you will receive a Simple Agreement for Future Tokens (SAFT). The Shopin Token will be distributed in early to mid-May 2018 to your ERC20-compatible wallet.

and other 100,000+ people

First Name*

Last Name*

Who referred you?

Email address*

Amount*

Is the amount in*

your name will be added to our whitelist

I want to participate later, but I want to be aware of all the events

Thank you for your support!

Looks like you already have submitted

Thanks to our community for a successful Token Generation Event

Thank you for your support!

Looks like you already have submitted

Shopin

Shopin Token Generation Event Form

You are two (2) clicks away from starting our KYC-AML process and becoming part of our community. Please fill out your details below. Once submitted, you can expect an email within five (5) minutes with a unique link generated just for you to start your KYC-AML process.

While we love people from ALL nations, the following countries cannot participate with our Public Sale: People’s Republic of China, New Zealand, North Korea, Syria, and the United States due to respective regulations and/or international sanctions.

Please note: At the end of this process, you will receive a Simple Agreement for Future Tokens (SAFT). The Shopin Token will be distributed in early to mid-May 2018 to your ERC20-compatible wallet.

and other 100,000+ people

First Name*

Last Name*

Who referred you?

Email address*

Amount*

Is the amount in*

your name will be added to our whitelist

I want to participate later, but I want to be aware of all the events

Shopin Token Generation Event Form

Join the revolution in democratizing your data and retailers on the open web