This Will Be Our Only Headline About an Airborne Russian Donkey

Posted on Jul 20, 2010

OK, so there’s clearly more important news out there, but when BBC News ran the headline “Parasailing donkey stunt sparks police inquiry,” we wondered what mischief might be afoot. Turns out it concerned yet another genius advertising idea gone horribly awry. We now return to our regular programming. (Video below the excerpt.) —KA

BBC:

The donkey was sent up into the sky last week by entrepreneurs hoping to attract people to their private beach.

Witnesses near the beach on the Sea of Azov in the Krasnodar region said the animal had been screaming in fear.