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hybris 4.6 Enabling Commerce Anywhere

hybris, a leading provider of multichannel commerce and communication software, has announced the availability of hybris 4.6. With Omni Commerce Connect (OCC), hybris 4.6 delivers a broad set of technology independent commerce services and commerce API's which can commerce-enable any device, application or channel outside the hybris Multichannel Suite. Its new functionalities help merchants to overcome the three fundamental commerce challenges: speed of innovation outside of their organization, channel driven processes that fail to scale and lastly, process heavy IT.

According to a recent report by Forrester , the open Web will result in a second web economy that will eclipse the first Internet economy in size and scope. Fueled by companies such as Apple or Samsung, Facebook and Foursquare, speed of innovation is progressing at a staggering rate.

Ariel Lüdi, CEO of hybris, explained; “With the incredible growth in innovation, so too is customer adoption on a rapid rise, be it consumers or buyers purchasing from other enterprises. As such, the commerce challenges faced by merchants are magnified and exposed by demanding customers who are empowered with new devices, better know-how about the competition, and knowledge made available by the Internet - whenever, wherever. In many cases businesses have spotted the opportunities arising from new customer touchpoints, however investment must be small and risk off-set as predicting which touchpoint will be successful and which will vanish again can be difficult. Enterprises of any kind are simply struggling to keep up with the exponential growth of customer touchpoints.”

The hybris Omni Commerce Connect is a new kind of machine-to-machine interface, which helps merchants to mitigate these challenges in the following ways:
• Plug & Play commerce processes easily into existing commerce infrastructure - Technology agnostic, hybris OCC allows enterprises to add new, missing functionality efficiently and quickly by connecting hybris with other - including non-hybris - software packages. Enterprises can also create a hybris hub with this technology that essentially orchestrates an all-point solution for a channel free customer experience.
• Reuse business process and data across touchpoints – Processes and software in many organizations have been built with the channel, not the customer in mind. They are point solutions, lacking integration and ultimately failing the enterprise to deliver value to the customer first and often lack functionality required in today’s omni-channel world. With hybris OCC, enterprises can offer faster and cheaper new transactional interfaces to their customers. Since the interface is universal in its usage and not just restricted to human user interfaces, they can also provide their processes and data more easily to external organizations or other software packages.
• Leverage an army of external developers - hybris OCC provides IT with the option to offload the burden of enabling new devices or integrating with new business partners by making these processes and data available to 3rd parties or external developers. This speeds up the process whilst reducing pressure on internal IT whose function is not necessarily to build user interfaces for particular devices.

About hybris
www.hybris.comhybris is a leading vendor of next generation end-to-end multichannel commerce software based on a single platform including managed and hosting services. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution enabling businesses to communicate and sell across all channels – online and offline - in a consistent and effective way. hybris has 14 offices around the world located in the economic capitals of North/South America, Europe and Asia and supports over 380 global customers. Customers are brands from retail and manufacturing industries, including: Bobcat, Clarks, Coca Cola Beverages, Conrad, Grundfos, Hornbach, Iomega, Kaiser+Kraft, Levi´s, Lufthansa, Migros, Nespresso, Nikon, P&G, Rexel, Timberland and Toys´R´Us.