CHALLENGE

DIY A/C Recharge Kit producer A/C Pro needed to
educate customers about its product and help them gain the confidence to DIY. YouTube was a popular platform for its customers, but their videos were poor quality and didn’t lend themselves to advertising.

SOLUTION

After researching the best how-to car videos out there,
we made a list of the current videos that needed to be remade, and the new videos we needed to create. In 16 weeks for less than $50K, we created 18 new videos which we performance tested as YouTube ads.

SOLUTION

We recommended a website design update that helped prioritize actions for users and make the experience generally more simple, then developed an A/B test with a small part of our audience to see how the new site performed.

SOLUTION

We divided the potential audience by age, gender, parental status and intent, and developed six segments: People Researching A/C Repair Shops, College Kids, DIYers, People on Auto Forums, People Looking to Save Money on Repairs, and General Awareness. We adjusted spend and focus throughout the summer.