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No matter which piece of the combined social-virtual solution you start from, integrating the technologies yields business benefits and improvements in audience penetration and engagement that are greater than the sum of the parts. Online communities running on social software are vivified by the energy and sense of “happening” of a virtual event.

Virtual business as defined in this chapter is any business interaction that takes place in an immersive digital space in which individuals are represented by “avatars” in three-dimensional, user-created environments.

Phone conferences became a convenient way to for businesspeople to share voice communication in a larger group. Soon, web conferencing added the capability to share pictures and slides and collaborate on a given topic.

Virtual events, taking place on web-based platforms, have enjoyed dramatic growth and acceptance in companies around the globe. By combining aspects of web meetings, webcasting and social networking, virtual events offer a unique attendee experience.

"Business communication involves any kind of communication that foster strong partnerships, promote products or services, as well as relay information within a particular organization. It is imperative therefore that communications should be done clearly, efficiently, and accurately because it can have a great impact on a company's reputation and credibility, and will definitely say a lot about its level of professionalism. There are many types of business communication, including electronic communication, employment communication, verbal and non-verbal communication, as well as written communication and all these must be done properly in order to reap good results."

The importance of Effective Virtual Working & Communication: The last ten years have seen a rapid rise in the adoption of virtual and remote working among organisations of all types and sizes. In addition to increased productivity and reduced business costs, organisations also benefit from a more motivated workforce seeking a better work/life balance. With technological advances such as access to broadband, VoIP and changes in organisational culture facilitating this move, seemless remote working and communication with colleagues, suppliers and clients across the globe has never been easier."

"Communication is fundamental to any form of organizing but is preeminent in virtual organizations. Virtual organizations are characterized by (a) highly dynamic processes, (b) contractual relationships among entities, (c) edgeless, permeable boundaries, and (d) reconfigurable structures. Relative to more traditional settings, communication processes that occur in virtual contexts are expected to be rapid, customized, temporary, greater in volume, more formal, and more relationship-based. To glean insight into communication processes for virtual organizations, we draw on the rich body of literature on synchronous and asynchronous electronic organizational communication. The vast set of empirical findings regarding mediated communication can foreshadow how communication will change as firms "go virtual." Six areas of electronic communication research provide implications for the major aspects of virtual organization design: (1) communication volume and efficiency, (2) message understanding, (3) virtual tasks, (4) lateral communication, (5) norms of technology use, and (6) evolutionary effects. "

the convenience of a virtual event, Guidon was able to attract unusually high-caliber speakers for “Business Beyond Boundaries.” Wince added, “Participation in a traditional business conference by a national political figure like Mr. Gingrich, given his many commitments, would simply not be possible due to time and travel constraints

A "Public Sphere" is a space that "…through the vehicle of public opinion it puts the state in touch with the needs of society" [2]. This kind of engagement in public policy is a great way to represent different views and harness a broad range of expertise, particularly on topical issues of the day.