Ostersunds FK have risen from the fourth division in Sweden to the Europa League. But they want more.

OSTERSUND, Sweden -- "Eljest" is an archaic word known to few beyond Sweden's remote, sparsely populated north. It describes someone who is strange, a little different and eccentric; it's the word that Daniel Kindberg and the rest of his Ostersunds FK board settled upon when they sat down in the autumn of 2010 to discuss how they could revive a tiny football club that, having sunk to the fourth division, was on its knees.

"We had to analyse what we wanted, what football we needed to play, what...