Apple offers U2's new album for free on iTunes

Apple is offering 500 million customer the 11-song album "Songs of Innocence," for free exclusively on iTunes through Oct. 13. Apple also added the album to iCloud, available to download with the touch of a button.

Led by Bono, U2 hopped on stage to perform the title song "The Miracle (Of Joey Ramone)" at Apple's much anticipated launch event today in Cupertino, Calif.

The company announced two new iPhone 6 models and Apple Watch, "the most personal device we've ever created," said Cook.