I was asked by Mobile Marketer whether mobile has a place in Vanity Fair's Best-Dressed Challenge. My response? A place at the front of the line.

“Mobile is ideal for a contest that combines picture taking, sharing, a prize and vanity," I told the publication. "It creates buzz, competition, fun and a viral element. Vanity Fair will surely post photos of the contenders and maybe the pretenders, giving those interested more reasons to visit and revisit the web site."

The full article is here - http://www.luxurydaily.com/vanity-fair-boosts-awareness-for-best-dressed-challenge-via-flashy-mobile-ads/