Portfolio

Creating the visual identity of new companies or participating in the re-design for companies whose visuals feel tired or dated represents a series of compelling challenges. The overall look and feel...

In a little under three weeks, we went from concept to launch of browlab, the new standard in eyebrows. I was responsable for generating the identity of this new service, from the logo to the calibration...

I developed copy, strategy and positioning for this high-end, boutique travel agency. With a focus on the web, digital sales cycles and a heightened understanding of the importance of customer service,...

While working at United Way, I had the opportunity to control copy, design and overall branding strategy as the organization revamped its positioning, image and role. Overall, a great experience. These...

I will never understand why, with a name like SIRIUS, there was no effort made by the company to become the Kleenex of satellite radio. XM, by their very name, defined themselves as being inextricably...