Creative Director/Copywriter

Samsung World Cup

The passion for the beautiful game is best when it’s shared.

Samsung: Reframe This Space

Samsung The Frame is designed to work with the style and design of any home. Instead of the big black box, The Frame looks like a picture frame and comes with a collection of curated art. Sounds good right?

But in order to reach a design-centric audience we needed a way to show people The Frame, not just tell them about it. Enter design celebrity Emily Henderson.

We created a 4 episode design series that transformed old and and unused industrial buildings into beautifully designed living spaces. With Emily as host, we paired her with 4 design-centric influencers, gave them The Frame and watched as they used their design skills to bring each space to life.

Each full length episode was published on stylebyemilyhenderson.com along with a corresponding article for each space. Cut downs for each space were posted on the influencers social channels.

Outback Steakhouse Flaming Billboard

A flaming billboard? What could possibly go wrong...

We made an online video that combined people's love of OOH spectaculars with spectacular fire FAILSs.

We placed real burning/smoking billboards in 7 cities. The board in Atlanta made it on CNN and The Huffington Post.

Updates- Microsoft Outlook.com

Shred- Microsoft Outlook.com

Sharing- Microsoft Outlook.com

Get Going- Microsoft Outlook.com

Customizable Hands- Samsung Galaxy

Selfie Girl- Samsung Galaxy

Creative Director.

Copywriter

Pay- Samsung Galaxy

Doritos Monster

2015 Doritos Crash the Super Bowl entry.

Ruby Tuesday Burger Porn

"Burger porn" video used to drive traffic to funbetweenthebuns.com

Think pretzel burgers crossed with Japanese porn and a 1-900 number.

Ruby Tuesday Instagram Contest

To promote Ruby Tuesday's new Minis we created an Instagram contest that asked people to post #makeitamini forced perspective pics for a chance to win $20,000.

Augmented Retail

Augmented Retail is an app that uses GPS to help shoppers search for and locate items with active augmented reality.

Outback MAHIhouse

EDIT: I’m pretty sure Droga stole my idea and sold it to IHOB

Outback wanted to let people know that it wasn't just a steakhouse. So we let people vote to change the name of Outback from Steakhouse to MAHIhouse, SHRIMPhouse or CRABCAKEhouse.