National Restaurant Association Show 2017

The National Restaurant Association (NRA) Show is one of the largest food shows where Sweet Street exhibits. The whole domestic sales team comes together at this event to showcase new products and meet with new, as well as familiar, clients. I've had the honor for the past two years to design everything from informational walls to chalk signs for special tasting events at the Sweet Street booth.

Mmmmm! Don't you just want to grab one of those cookies or bars and take a big bite? The name tags here are given a bit of a Manifesto™ make-over to set them apart from the rest of Sweet Street's delicious desserts. The grass at the bottom not only gives them a pop of color, but echoes the grass on the individually wrapped treat labels and other marketing materials.

MANIFESTO™ FEATURE WALL

Matching the chalkboard esthetic of one of the other feature walls, this wall informs attendees about Sweet Street's Manifesto™ line. It talks about the simple, clean, and responsibly sourced ingredients that go into every batch of Manifesto™ cookies and bars.

Take a closer look at the feature walls from Sweet Street's booth (above) and the overhead signage that attendees can see from booths away (below)!

Below are some samples of the chalk signage I created for special tasting events that Sweet Street partakes in at the NRA show.