Maximise AdWords value and give your customers the power to buy

Fear of Missing Out (or FOMA) is a pretty powerful feeling.

In PPC many marketers experience an anxiety that their profitable AdWords strategies could be performing better. In many cases – they’re absolutely right.

Across Google, Bing and the myriad of paid social channels, there’s an ever evolving range of ways to target your perfect audience of potential customers, beyond standard PPC headlines, URLs and copy.

Ad extensions are valuable aspects of an integrated PPC strategy, with new developments all the time that allow you to equip your potential customers with the information they need to make a purchase, including –

Contact numbers

Reviews

Seller Ratings

Locations

…and more – all in a single advert.

In competitive ecommerce sectors, the pressure is on to earn qualified clicks to maximise ROI and reduce waste.

Providing customers with the information they need to make a confident click is key to getting the right type of traffic, and building confidence the drives online sales.

To learn where your brand can benefit from a revised approach to PPC, get in touch for a free PPC snapshot audit.

Google Shopping and Ad Extensions

For ecommerce companies, Google Shopping and ad extensions present an especially exciting range of exciting advertising opportunities – now live in dozens of countries worldwide.

With richer product information like product name, images, price and business name, there’s greater scope to give browsers the information they need to buy – and occupy more space on the search engine results page than competitors.

Shopping feeds are another unmissable aspect of paid search – with the ability to showcase products and multiple sellers directly in the search engine results page. With customers potentially making a decision to buy from your competitor without ever visiting your site, it’s essential that your shopping feed strategy performs.

At Blueclaw we’ve been running Shopping campaigns (previously known as Product Listing Ads) from the very beginning and along the way have developed an encyclopaedic knowledge of positional strategy and unique bidding to deliver the best returns.

Proactive PPC for maximum ROI

Giants like Google and Bing are changing their offerings constantly.

As a Google Premier Partner and Bing Accredited Partner, we pass on our insights directly to clients, updating them with the advertising options that best fit their business model.

Whatever your industry, we can help your products find their new owners.

There are clear advantages to giving search engines and their users more information via ad extensions and shopping feeds, such as:

Maximised presence in the SERPS – they take up more real estate on the search engine results page to capture attention and maximise impact

Enhanced value: extensions and feeds make your ads go further with contextual info that gives users the power to confidently click – or not click if they’re not actually a potential customer.

Customer-focused ads – different ways to engage such as click-to-call give customers a variety of ways to buy

Whatever your starting point, our PPC team is here to take your advertising strategy further with an ambitious, commercial and data-driven plan.

Our managed Shopping Feed and Ad Extension service includes:

Product feed setup, including custom ad bidding strategies for each product line and service