This document highlights best practice in using online video in the media sector with cases from Which? (UK), Google Chrome (India), Yellow (New Zealand) and Amazon (China).

5

Branded Content Effectiveness (Media & Publishing)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, October 2012

Comcast Sports Network (USA), Starhub (Singapore), The Sunday Times (UK) and Swisscom TV (Switzerland) are included in this collection of Warc's best case studies on Branded Content Effectiveness in t... View Summary

Comcast Sports Network (USA), Starhub (Singapore), The Sunday Times (UK) and Swisscom TV (Switzerland) are included in this collection of Warc's best case studies on Branded Content Effectiveness in the media and publishing category.

This document, featuring case studies from Zoosk (USA), First Rate (New Zealand), E-nettet (Denmark) and Nigella Quick Collection (UK), is a collection of Warc's best case studies on increasing share using the Web.

7

Increase Sales (TV Shows & Stations)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from Swisscom TV (Switzerland), Tata Sky (India), Cablevisión SA (Argentina) and CBS and Pepsico (USA), is a collection of Warc's best case studies on how to incr... View Summary

This document, featuring case studies from Swisscom TV (Switzerland), Tata Sky (India), Cablevisión SA (Argentina) and CBS and Pepsico (USA), is a collection of Warc's best case studies on how to increase sales of TV shows and stations.

8

Increase Sales (Online Brands)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from Zoosk (USA), Starhub (Singapore), Yellow Pages (Canada) and Rightmove (UK) is a collection of Warc's best case studies on how to increase sales of online bra... View Summary

This document, featuring case studies from Zoosk (USA), Starhub (Singapore), Yellow Pages (Canada) and Rightmove (UK) is a collection of Warc's best case studies on how to increase sales of online brands.

This document, featuring case studies from Yellow Pages (Australia), Yellowbook (USA), Yellow Pages (New Zealand) and Aim Proximity (New Zealand) is a collection of Warc's best case studies on how to gain customers in the directories sector.

10

Repositioning (Online Brands)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from Yellow Pages (Australia), First Rate (New Zealand), BT.com (UK) and Eniro (Sweden) is a collection of Warc's best case studies on how to reposition online br... View Summary

This document, featuring case studies from Yellow Pages (Australia), First Rate (New Zealand), BT.com (UK) and Eniro (Sweden) is a collection of Warc's best case studies on how to reposition online brands.

11

Gain Customers (Online Brands)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from Starhub (Singapore), Which? (UK), Spring (USA) and Rightmove (UK) is a collection of Warc's best case studies on how to gain customers for online brands.View Summary

This document, featuring case studies from Starhub (Singapore), Which? (UK), Spring (USA) and Rightmove (UK) is a collection of Warc's best case studies on how to gain customers for online brands.

12

Increase Sales (Directories)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from Yellow Pages (Canada), Yellow Pages (Australia), Kudzu.com (USA) and SuperGuarantee (USA) is a collection of Warc's best case studies on how to increase sale... View Summary

This document, featuring case studies from Yellow Pages (Canada), Yellow Pages (Australia), Kudzu.com (USA) and SuperGuarantee (USA) is a collection of Warc's best case studies on how to increase sales of directories.

This document, featuring case studies from DirecTV (USA), Comedy Central (USA), Syfy (USA) and MEASAT Broadcast Network Systems (Malaysia) is a collection of Warc's best case studies on how to gain customers for TV shows and stations.

14

Gain Customers (Magazines & Books)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from The Economist (India), Ghandi Bookstores (Mexico), The Atlantic (USA) and Which? (UK) is a collection of Warc's best case studies on how to gain customers in... View Summary

This document, featuring case studies from The Economist (India), Ghandi Bookstores (Mexico), The Atlantic (USA) and Which? (UK) is a collection of Warc's best case studies on how to gain customers in the magazine and book sectors.

15

Increase Sales (Magazines)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from The Economist (India), Editora Abril (Brazil), The Atlantic (USA) and Which? (UK) is a collection of Warc's best case studies on how to increase sales of mag... View Summary

This document, featuring case studies from The Economist (India), Editora Abril (Brazil), The Atlantic (USA) and Which? (UK) is a collection of Warc's best case studies on how to increase sales of magazines.

16

Repositioning (TV Shows & Stations)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from Comedy Central (USA), Tata Sky (India), Canal+ (France) and Star Plus (India) is a collection of Warc's best case studies on how to reposition brands in the ... View Summary

This document, featuring case studies from Comedy Central (USA), Tata Sky (India), Canal+ (France) and Star Plus (India) is a collection of Warc's best case studies on how to reposition brands in the TV show and station sector.

17

Increase Sales (Books)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from Melbourne Writers Festival (Australia), Eichborn (Germany), Harlequin (USA) and Cia de Letras (Brazil) is a collection of Warc's best case studies on how to ... View Summary

This document, featuring case studies from Melbourne Writers Festival (Australia), Eichborn (Germany), Harlequin (USA) and Cia de Letras (Brazil) is a collection of Warc's best case studies on how to increase sales of books.

18

Brand Launches (TV Shows & Stations)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from CBS Vision (USA), TVNZ (New Zealand), TV Land (USA) and Comunique-se (Brazil) is a collection of Warc's best case studies on how to launch a TV show or TV st... View Summary

This document, featuring case studies from CBS Vision (USA), TVNZ (New Zealand), TV Land (USA) and Comunique-se (Brazil) is a collection of Warc's best case studies on how to launch a TV show or TV station brand.

This document, featuring case studies from Comcast Sports Network (USA), HBO GO (USA), Comedy Central (USA) and Cablevisión S.A. (Argentina) is a collection of Warc's best case studies on how to increase loyalty in the TV shows and stations sector.

20

Increase Share (TV Shows & Stations)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, August 2012

This document, featuring case studies from HBO GO (USA), Virgin Media (UK), Sky (UK) and Thinkbox (UK) is a collection of Warc's best case studies on how to increase share of TV shows and stations.View Summary

This document, featuring case studies from HBO GO (USA), Virgin Media (UK), Sky (UK) and Thinkbox (UK) is a collection of Warc's best case studies on how to increase share of TV shows and stations.

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