Barnes & Noble this week announced the launch of a "major new advertising campaign" for the new Nook Simple Touch with GlowLight Ereader.

The campaign is called “Read in Bed" and emphasizes how the product solves the problem of people who want to read books and bed but don't wish to interrupt their partners' sleep. The campaign includes a 30-second TV commercial as well as print and online advertising.

“A light has always been the most requested feature on our E Ink Readers, which makes sense because we know two-thirds of people read in bed,” Glenn Kaplan, Creative Director at Barnes & Noble, Inc., said as part of the announcement.

“We also know that for as long as there have been beds, and books, there’s been a common clash between couples at bedtime: Lights on, to read? Or off, to sleep? Our new campaign sheds light on this age-old issue and celebrates its resolution with NOOK Simple Touch with GlowLight, the first device ever that’s as good in the bedroom as it is on the beach.”