6 Important reasons you should concentrate on employer branding to build a great team

Your employees live your brand, your organizational values personality and other traits of your brand are projected in the working culture followed by your organization. Your brand culture should be indirectly told through your employee’s working style and interior of your hospital.

1. Your employees live the brand

Your brand’s personality oozes out through your employees working culture and attitude. Employer branding should be a major part of your marketing and branding program for your Hospital as patients are in face to face contact with your employees. Hospitals with compassionate doctors, nurses and staff members are perceived to be far more concerned about their patient than others.

2. Better talent on your way

A strong brand will increase the quality and quantity of your employees. When your present employees project the best face of your brand, the quality of future applicants to join your team will increase. These benefits are extremely helpful when you are looking for specialized skills and experience.

3. Talent Retention

When your employees live your brand and take it forward with their initiatives and skills, it is important that you invest your time and interest in them. Strong employer brand can be a powerful reason to stay with hospital. Several researches suggest that many employees value a great workplace (and brand) over higher pay.

Your patients expect more than high quality treatment from your healthcare organization. Other virtues like care have become more than a necessary qualification for a healthcare institution to be successful. Care and warmth oozing out from your staffs would increase the trust and reliability in your patients. You will now be able to achieve high levels of patient satisfaction.

6. Patient Referrals

Employer Branding can impact an organization’s growth in many ways, the most significant way is that they bring in new patients to your organization. Your medical and non-medical staffs talk about you to people who want to know about you. Your employees are the insiders who know intensely about your area of specializations and the quality of your service, so right process of employer branding can bring you resources that work the best to prove your worth.

Mohammed Ilias is a healthcare branding and marketing strategist successfully running BCC Healthcare – an integrated healthcare branding and marketing agency with presence in India, UAE and Srilanka. He works closely with Hospitals, Celebrity Doctors, Pharma Companies, Labs, Medical Equipment Manufacturers – helping them expand business in India and abroad. He strongly supports ethical branding and cause based marketing.