Warning: include() [function.include]: URL file-access is disabled in the server configuration in /home/content/25/11600125/html/seo-consultant/search-engine-australia.php on line 64

Warning: include(http://www.criticalmass.biz/resources/lslinks.htm) [function.include]: failed to open stream: no suitable wrapper could be found in /home/content/25/11600125/html/seo-consultant/search-engine-australia.php on line 64

Warning: include() [function.include]: URL file-access is disabled in the server configuration in /home/content/25/11600125/html/seo-consultant/search-engine-australia.php on line 78

Warning: include(http://www.ourbestarticles.com/resources/lslinks.htm) [function.include]: failed to open stream: no suitable wrapper could be found in /home/content/25/11600125/html/seo-consultant/search-engine-australia.php on line 78

Seo – Does It Work? By Mark Nenadic When someone enters the search terms into Google, Yahoo or MSN and press enter, they will have pages of results return. Pages that have been search engine optimized (SEO) and earned their page rankings. Inevitably, the end user skips the banner ads and sponsored results. pages deliver not because they have paid the search engine to premier their results but because the work invested in the pages shows up in the ranking system.

In the world of SEO, individually owned businesses can compete with corporate giants. The playing field is still not completely level, because in contrast to those large corporate entities that can dominate in a local retail market – it is the individual small business that can create a stronger foothold with their niche focus.

SEO counts on the natural search function versus the sites that pay for the number of hits they get. Natural searching is organic because as stated above, the results are more real to what the visitor is looking for. The difference for the visitor is much like watching a paid advertisement on television and talking to a friend who used the product. Chances are greater that a person will be more influenced by their friend’s experiences than they will by the paid advertisement.

In world where marketing dollars number into the billions, it is not surprising that the average consumer whether in ‘real’ or ‘virtual’ marketplaces is less swayed by the ‘advertisement’ than they are by the ‘experience.’ As the search engine visitor scans the results to their search terms, they’ll be looking at the links and descriptions as much as they will on the highlighted terms.

A person entering a search for ‘do it yourself grout’ is likely to get hits like Home Depot, Lowe’s and even Sears. There may be paid advertisements for book links on doing it yourself from the larger book chains. There may even be an advertisement for Do It Yourself television shows featuring names like Bob Vila. But if all the person is looking for is some quick instructions on how to use grout, they are highly unlikely to click those links. They will be looking for the more organically returned results that feature step-by-step instructions and more.

Upcoming changes in the Internet market may also influence the effect that companies have on search engines and individual websites. Yahoo, for example, has a new SiteMatch program that will be mixing both organic and sponsored results. The FTC (Federal Trade Commission) is taking an interest in the process. Paid fees are not supposed to affect rankings. That is why sponsored sites are listed as such. Yet, the very nature of sponsoring puts those websites up on the top part of the page.

Internet visitors are savvy, however and with the scrutiny being put on search engines by the FTC and other marketplace outlets, education in and how it affects a web page’s ranking is going to

become a must know for all Internet consumers and visitors. Some search engines are removing their sponsored results altogether or separating them to allow visitors to choose what type they want to see. AskJeeves.com is one that announced it was impossible to present sponsored and organic results together in an unbiased format. The end users don’t want to see results from the company that pays the most money to get their advertising out there. They want to see the results that most closely match what they are looking for.

In a world of organic search engines, is king. By using web design and professional web designers, a web site can achieve higher page rankings and visitor traffic by being exactly what it is. A hardware store shouldn’t pay to be listed on the same page as a lingerie search. They certainly wouldn’t be hanging it in their own retail stores.

By the same token, search engine visitors have a right to expect that the results they get are real. That the pages they are going to follow links to will have the information or related information to their search terms. When is done right, promoting the click through links and copywriting supporting the information already presented, then everyone wins. In a world of organic search engines, DOES work.

Why An Seo Company? By Mark Nenadic What exactly is an SEO company? Why would a business or person need one? What is SEO? Acronyms are popular on the Internet and new ones crop up every single day. SEO, like the Internet however, is Read more...

Seo - Using Blog Comments To Increase Seo By Chris Angus One interesting and little known form of SEO is leaving keyword-enriched comments on other people’s blogging sites. This is the secret to SEO success that many bloggers use to attract them to their Read more...

search engine australia news:

seo info

Seo - Is An Seo Marketing Career For You? By Chris Angus An SEO marketing career is not for everyone. For one thing there are risks to being an SEO affiliate marketer as there are no guarantee that you will have sales. No business is foolproof and the same Read more...

Copyright 2007 by The Essential SEO to make you rich! and keyword search engine australia, All Rights Reserved