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The great giveaway

2 February 2002

By Graham Lawton

IF YOU’VE BEEN to a computer show in recent months you might have seen it&colon; a shiny silver drinks can with a ring-pull logo and the words “opencola” on the side. Inside is a fizzy drink that tastes very much like Coca-Cola. Or is it Pepsi?

There’s something else written on the can, though, which sets the drink apart. It says “check out the source at opencola.com”. Go to that Web address and you’ll see something that’s not available on Coca-Cola’s website, or Pepsi’s – the recipe for cola. For the first time ever, you can make the real thing in your own home.

OpenCola is the world’s first “open source” consumer product. By calling it open source, its manufacturer is saying that instructions for making it are freely available. Anybody can make the drink, and anyone can modify and improve on the recipe as long as they, too, release their recipe into the public domain. As a way of doing business it’s rather unusual – the Coca-Cola Company doesn’t make a habit of giving away precious commercial secrets. But that’s the point.

OpenCola is the most prominent sign yet that a long-running battle between rival philosophies in software development has spilt over into the rest of the world. What started as a technical debate over the best way to debug computer programs is developing into a political battle over the ownership of knowledge and how it is used, between those who put their faith in the free circulation of ideas and those who prefer to designate them “intellectual property”. No one knows what the outcome will be. But …