PINK STRANDSFOR THE CAUSE

Salons & Stylists joined forces with BIG to fight Breast Cancer

During 2013’s Breast Cancer Awareness Month, BIG held its Pink Strands for the Cause event, raising awareness and giving back to the National Breast Cancer Foundation. BIG raised over $7,000 through sales of its pink hair, partnerships with participating salons, and by participating in additional awareness events across the USA.

Last October, all of Babe and Donna Bella’s pink hair was sold at a 10% discount, and 50% of the proceeds from those sales were donated to the National Breast Cancer Foundation.

BIG also partnered with participating salons, who installed their pink hair for $10 a strand, and donated all proceeds to the National Breast Cancer Foundation.

This year BIG is looking forward to another successful Pink Strands for the Cause event, raising more awareness, money, and hope!