Digital Marketing Expert – Pay Per Click Advertising Campaigns (PPC)

Full-Time and/or Part-Time Applicants Welcome to Apply

About Baker Marketing

Baker Marketing is looking for a new team member to help us grow our client’s sales, brands and their overall marketing ROI.

To do this, we are seeking to hire a Digital Marketing Expert with a focus on Pay Per Click Advertising Campaigns (PPC) to join our team based in our Wayville office.

Full-time and part-time applicants who feel they are well suited to the role are welcome to apply.

Our focus is on helping privately owned businesses grow their sales and brands through strategic and well-executed marketing and sales activities while simultaneously striving to improve their overall marketing ROI.

We strongly believe in a strategy first approach to marketing, as we help our clients in all aspects of their marketing activities from Digital, Creative and Graphic Design, Export Marketing and Business Marketing Education.

Our team approach is collaborative and rewarding, and we are looking for someone proactive and happy, who enjoys contributing ideas and implementing activities that help our clients grow.

At Baker Marketing, each team member, no matter their experience, has a valued voice and opinion. We are looking for someone who has the expertise and initiative to get things done, as well as someone who can fit into our team and enhance our work.

About The Role

We are looking for a proactive and self-motivated team player to join our digital marketing team as a Digital Marketing Specialist with a strong background in Pay Per Click Advertising Campaigns (PPC).

You will be client facing at times; however, your technical ability and experience in paid advertising – especially relating to Google Ads and Facebook Advertising is of the highest importance.

We are looking for someone who has the passion and drive within digital and can demonstrate a high degree of literacy in this space at every turn. Although your primary focus will be on Paid Advertising, an understanding of all current Digital Marketing Trends is essential. The ability to build a website using WordPress will be looked at favourably but is not absolutely necessary.

You will also be supporting our whole team in spotting opportunities to increase our digital footprint, help provide community insights, share platform trends and input on reporting as appropriate.

What You Will Do

Your primary focus will be helping our clients grow their sales, brands and marketing ROI. and this will include:

Developing and implementing quality Pay Per Click (PPC) advertising campaigns for some of Australia’s leading brands across various networks such as Google Ads, Bing Ads, Facebook, Instagram and more

Continual optimisation and improvement of your campaigns to deliver the best results to your clients

Consulting with clients to understand their business and translate that into a PPC strategy that will achieve their objectives

Providing input on new digital marketing products and services that you want to test for your clients

Reporting on your results using metrics such as traffic, conversions, user engagement with the ads and the website, etc

Delivering exceptional customer service to external clients and internal teammates. This means meeting deadlines, being proactive and being flexible in your delivery.

What will you need?

A passion for helping our clients grow and prosper

A keen eye for detail and a natural writing style

Excellent written and verbal communication skills

A flair for creating content ideas that generate engagement for your clients

Ability to manage several projects at once and with keen attention to details and process

Strong attention to detail and excellent work ethic

A passion for the media industry, and a strong understanding of the digital media landscape

Advanced Excel and PowerPoint skills, including the ability to formulate business cases

At least 4+ years of experience in the digital landscape – especially the advertising portion of digital marketing

Experience in a similar type of position within digital advertising (SEO, SEM, PPC, Google Analytics, websites, etc.)

Working knowledge and understanding of general sales and marketing practices and trends

A customer-centric focus and a willingness to continually exceed client expectations. Ability to build rapport with clients and work well within a team environment. You will need to be able to meet with your clients and communicate about your strategy, your work and your results.

Confidence to take ownership of your role and client accounts, with support from the whole team

An understanding of how modern digital marketers get results for their clients, and of advertising on the web in general

Strong analytical skills and business understanding

Good knowledge of project and time management, and the ability to be flexible with your work and your deliverables