Pringle of Scotland has commissioned artist David Shrigley to create a humorous short animated film about life behind-the-scenes at Pringle to celebrate the brands return to Milan Fashion Week. Made my day.

Zaza Couture is a children’s fashion label, own by Tereze Gruntmanis, Latvian born designer, who lives in Dallas, the USA. Although Zaza Couture is an American brand, it’s produced in Latvia of the high quality European fabrics, that Tereze personally chooses by traveling the world and visiting European textile shows. The primary accent is always a color. Zaza has chosen the three basic colors :

lime green- 14-0452 tpx

hot pink – 17-1937 tpx

orange peel -16-1359 tpx

The Spring 2012 the first Zaza Couture’s shop Zaza Kids opened in Scandinavia. It’s located in Oslo, Norway. Since Tereze lives in Dallas, Vesma Kontere McQuillan took care of Zaza Couture visual communication strategy in Oslo. Vesma is Latvian born interior architect, who lives in Oslo.

It was a low budget project and with the main focus on Zaza’s colors and the window display. The shop owner did all construction work himself.

The window display was done by the students of Studio 3D from Westerdals School of Communication.

Since now I’m working for the Department ofCommercial Interior and Visual Merchandising at the Westerdals School Of Communication, where the main focus is on retail design and interior architecture, I ‘ve developed a special interest for window decoration and visual merchandising design. It’s a very difficult area to work around, because it’s the most commercial one. Very often the all cool concepts end up just with a styling of the things that shops find difficult to sell. And it’s easily for a designer to become tacky and for window decoration to look cheap , even for the luxury brands that invest in the window decoration.

Since Tereze lives in Dallas, I took care of a her visual communication strategy in Oslo. It was a low budget project and we focused mainly on Zaza’s colors and the window display. The window display was done by the students Silje Alger and Cornelia Enger Rogstad from Westerdals School of Communication.

Here are some pictures from the opening. After the party was over, Gatis Rozenfelds took some pictures of the interior as well, that I will post later.