Big Ideas:

Social media is an accelerant if you wish to become known as an expert in your field. It allows you to become a thought leader in your industry in a shorter time.

Consistency is important and trumps variety (at least in terms of the number of platforms you’re on.) Better to be consistently present in one channel than sporadic in all.

Basics must come first. Why are you using social media? What are the business goals for being there? Leads? Awareness? Knowing this will help you determine how to best spend your time on which platforms.

Buzz is important to any small business. Whether you are a professional speaker or run a diner, if no one is talking about you, you’re dead in the water. Depending on your industry or business, where you need to generate buzz may differ.

Social media can increase revenues. However, it’s unlikely to work immediately, and it’s best used to build trust so that you’re more likely to make the sale.

Show Notes:

The Agents of Change Digital Marketing Conference: Whether you come to Maine or watch in the comfort of your own home or office, be sure to check out the 2nd annual conference all about search, social & mobile marketing! Save $25 on your physical or digital pass with the discount code TMAP.