WE WANT TO WAKE UP TO MORE AWESOME GAMES, CONTENT AND TECHNOLOGY EVERY DAY.

That’s why we provide legal and business advice to the EU digital entertainment and tech industries. From video games developers and publishers, to eSports businesses, YouTube channels and tech businesses, we partner with our clients to give them the legal and business support they need.

Our Story

Purewal & Partners was founded by lawyer and business advisor Jas Purewal in London in 2014. After more than a decade of experience in the City of London and Silicon Valley, he felt there was an opportunity for a digital entertainment law firm and business consultancy anchored by these guiding principles:

Digital entertainment and tech businesses deserve advisors who share
their passion for their products.

Clients can be helped best with business models aligned to their success,
powered by the latest technology.

Being a good lawyer and a trusted business advisor should go hand in hand.

Businesses with global aspirations should get practical, global advice.

Our Approach

OUR CLIENTS ARE OUR PARTNERS

We don’t just provide legal and business assistance for today. We think long-term. That’s why we get really get to know you, your business and your vision for the future.

INDUSTRY KNOWLEDGE

We work hard to understand our specialist industries, to know where they are going, what does/doesn’t work and then we apply that to our advice.

REAL ADVICE

We give you everything you need to make a decision and we actually help you make it. No fence-sitting.

KEEP IT SIMPLE

We provide short, practical, commercial advice that you can act on. No long legal memos (unless that’s what you need), no unnecessary jargon and absolutely no waffle.

Jas & his team are not only great lawyers, but they also have very good understanding of videogames from the business point and from the gamer point as well, so we know we can count on their expertise and help in any case.

THE LEGAL STUFF. THE BUSINESS STUFF.
AND EVERYTHING IN BETWEEN.

We are general legal and business counsel to our clients. That means we can help with just about any legal or business query you can think of (or we’ll help find the right people who can). We specialise in:

‣ Regulation

THE INDUSTRIES WE SERVE

‣ Video Games and Interactive Entertainment

All aspects of establishing and operating a games business, including advice on: creating a new business; hiring staff; creating and protecting new IP; commercial exploitation including development/publishing/distribution/licensing matters; corporate/finance matters; and managing games regulation like age ratings, F2P compliance and platform rules.

‣ Esports

Advice to teams, developers/publishers, leagues, broadcasters and talent on legal, business and regulatory matters including player and team transfers, navigating game rulesets and esports regulation, protecting IP and ancillary rights and advising on best legal and business practices.

‣ Digital Broadcast

Advising channels, influencers and broadcasters on the full range of commercial, intellectual property, employment and regulatory matters.

‣ Tech

Advising digital entertainment consumer tech businesses on all aspects of their operations including to commercial exploitation, IP protection and regulatory compliance.

Jas Purewal was there for me from day one, long before we even knew how big a hit Thomas Was Alone was going to be. I know very few people as knowledgeable and approachable on legal matters generally and the game industry specifically. Highly recommended.

— Mike Bithell, Bithell Games

Our Clients

Our clients include:

Our Fees

When we set up Purewal & Partners, we wanted to get away from the restrictions of the traditional law ﬁrm hourly rate model, which we believe often misaligns the interests of advisors and their clients. Instead, we've spent a lot of time thinking about how we can help our clients using business models that reward us for being efficient. For us, simple and aligned pricingmodels are the norm, not the exception. We can offer:

Fixed project fees

Legal and business advice doesn't need to be different to any other service: we give you a quote which we both agree and which we then stand by. If we get it right, we both beneﬁt. If we get it wrong, you don't lose out.

Success fees

We can be even more flexible in some situations. For example, we may be able to oﬀer deferred fees (i.e. nothing to pay now) until a deal or matter completes, then we charge our fees plus an agreed success fee on top.

Monthly retainer

For longer term relationships, we can agree with you to handle all of the legal work in a given area for a monthly fee, which we can ﬂex up or down with you as the work ebbs and flows.

Participation

In the right situation and for the right client, we may offer business advisory services as part of a revenue share or equity participation arrangement.

Hourly pricing

We appreciate that there are situations (like litigation) where hourly rates might be necessary. If that happens, we'll discuss our fee structures with you before charging anything.

Contact

HERE’S WHERE WE LIVE

1 Fore Street
London
EC2Y 9DT
United Kingdom

EMAIL US

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LEGAL STUFF

Website disclaimer:
This website contains information about our ﬁrm and what services it offers. It is not intended to actually provide you with any legal, business or other professional advice. If you need that, then get in touch!
About the ﬁrm: Purewal & Partners is the trading name of Purewal Law Limited (company number 09017280) with its registered office at 1 Fore Street, London, EC2Y 9DT, UK (the Firm).
A list of Firm members is available for inspection at the registered address at 1 Fore Street, London EC2Y 9DT. The word “partner” denotes a director of the Firm. The Firm is authorised and regulated by the Solicitors Regulation Authority (“SRA”).

The SRA Handbook 2011 sets out our professional and ethical rules and obligations (including the SRA Code of Conduct and SRA Accounts Rules), and can be viewed at www.sra.org.uk

We maintain professional indemnity insurance which covers our services globally and extends to acts and omissions wherever they occur in the world. Please contact us for further information.