Communication tip: Use the royal ‘we’ to create majestic messages on Facebook and Twitter!

If your social media accounts – especially your Facebook page and Twitter account – purport you to be a business or organization it’s better to say ‘we, us, our’ than ‘I, me, mine’ when posting, even if you’re a one-person operation. Otherwise, it’s ambiguous as to who’s doing the posting and makes you appear to be acting alone and promoting a personal philosophy. Of course, you could identify yourself by name and title in every post or tweet – e.g., Peter Jones, CEO – but doing so in tweets would, obviously, use up more characters, which are already at a premium. ‘I’ should ideally be reserved for personal social media accounts only.
Updated on July 10, 2013 by John Wysocki