Kroger's Atlanta Division, and other area businesses, are participating in an annual fund-raiser supporting the Muscular Dystrophy Association (MDA).

"Muscular dystrophy affects millions of Americans," said Glynn Jenkins, communications director for Kroger's Atlanta Division. "Kroger is committed to helping the Muscular Dystrophy Association conquer neuromuscular diseases, as well as aid in the organization's medical research, education and health programs."

Kroger customers are being encouraged to purchase either a $1 green shamrock, or a $5 gold shamrock, at their local store's cash registers, now through April 24. All proceeds will go to MDA.

Kroger's fund-raising efforts are part of MDA's Shamrocks Against Dystrophy Program, now in its 27th year.

"People buying and signing their names on Shamrocks literally transforms thousands of supermarkets, convenience stores, restaurants and other retail businesses into festive, green and gold settings ..." said Gerald Weinberg, president and CEO of the Muscular Dystrophy Association. "They know the $1 and $5 donations they make at their favorite retailers will add up quickly -- especially since the prominent display of personalized Shamrocks challenges other shoppers to help MDA, too."

This year, for the first time, donors will be able to use text messaging technology to donate to the program. The new "Text IRISH to 20222" option "takes just seconds ... to make a $5 donation to MDA that will help speed treatments and cures for muscle diseases," Weinberg said.

To learn more about donating to the Shamrocks Against Dystrophy Program, visit the MDA web site.