INSPIRATION:Hairchitecture was inspired in the Brutalist architecture of Le Corbusier, Bo Bardi, Niemeyer, between others. A theme presented in four essays that explore some of this trend s elements, from linear forms and organic structures to sharp volumes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:The unique property of this project is the unlikely union between architects and hairstylists to develop new ideas of an attractive, innovative and balanced manner. The result is an amazing new hairstyle denoting a transfiguration hair in absolute communion with architectural structures.

OPERATION / FLOW / INTERACTION:The architect has the opportunity to learn new construction techniques and thinking in a project (cut or style), which has a time lapse completely different from those you are accustomed to. For the hairstyist was interesting to understand the architecture exercise/process from the creative phase to the implementation phase and not just having knowledge of the final aspect of a building. The understanding between the parties becomes crucial to distinguish every cut, every line or desired volume.

PROJECT DURATION AND LOCATION:The process started in 2012 in Guimaraes, Portugal. The work was realized in February 2013, in Academia LOreal Porto, Portugal and was presented in March 2013 during the fashion week in Porto, Portugal. Then was presented in July 2013 in Guimaraes, Portugal.

FITS BEST INTO CATEGORY:Unexpected Design

PRODUCTION / REALIZATION TECHNOLOGY:The realization process was divided in two phases, first the architects explored the material (hair), illustrate and presented the idea to the hairstyle. The second phase both parties work together to aim all technical skills necessary as well as additional structures. Some were made just with cut skills and hair coloring, some others were developed in 3D and fabricated with a CNC machine in foam to support the hair.

SPECIFICATIONS / TECHNICAL PROPERTIES:Were given four trials carried out and split into two samples each. ESSAY 01 - Elements: linear and continuous forms are wrapped by vertical elements; ESSAY 02 - Split: organic structures and volumes as sensorial forms; ESSAY 03 - Blocks: a game of massive sharp volumes emphasizing gravity; and ESSAY 04 - Structure: raw structure that fits on the head as exaggerated volumes.

RESEARCH ABSTRACT:The research began by finding the architecture some very strong moves in terms of form and materiality, we consider Hairstyle a way to play raw materials, structures and form. Brutalism privileged structural fact of the buildings, to never hide their structural elements. Despite the harsh criticism of the Brutalist "unnecessary ornamentation" in many cases they find themselves in situations formalistic in the extreme.

CHALLENGE: The challenge was to turn this fusion of creativity in a practical and balanced outcome.

PROFILE:Redken is a brand of professional hair products that focuses their products on a young, innovative and urban style audience. Redken, belongs to the professional products division of L'Oréal.
It is a brand that strives to make a difference investing in new experiences and innovative concepts.

NOMINATION DETAILS

Hairchitecture Hairstyle Design and Concept by Fahr 021.3 and Fulgêncio Augusto is a Nominee in Performing Arts, Style and Scenery Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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