Café Granados - Costa Rica Coffee

For many generations the mountains in the Boruca region of Costa Rica have been a fertile source for growing coffee the old fashioned way; picked by hand and dried by the sun. This region is also home to the indigenous Boruca people who are known for their ornately carved, painted wooden masks featuring animal spirits of the jungle to ward off the evil spirits. I created an iconic illustrated style for the masks to pay homage for the people of the region while making it easy to print as a one colour stamp. The logo word mark I created incorporates the feeling of the jungle and the lovely breezes through the mountains.

Hatch Crafted Cold Brew Iced Tea

Hatch specializes in the art of cold brew coffee. They know what separates ordinary cold brew from the not-so-ordinary is an appreciation for subtlety and craftsmanship. Adapting this process to the art of cold brew teas was only a matter of time. Working together with the Hatch team we concluded that the packaging needed to have a strong presence of it's own apart from the coffee line while still holding true to the nature of the overall brand. I achieved this by creating original illustrations for each sku in a playful/contemporary style that is in line with the flavour profiles.

ECOCO

Ecoco is a Costa Rican company responsible for producing natural, high quality and beneficial health products derived from coconut. Their production processes are sustainable with the environment. I was asked to help them refresh their brand to take them to the next level in distribution internationally.

The Local Landing

Branding and website for a new restaurant in Port Carling serving only the best food with the freshest ingredients. The logo encapsulates the spirit of the Muskokas in Northern Ontario; warm bold and inviting.

Pepsi Snap it with Pepsi

Pepsi teamed up with Snapchat to create a fun summer interactive promotional experience through the app which lets people express what it means to be Canadian. Using the illustrations provided by Pepsi, working together with SLD we created a balanced link from the ad campaign to the in store packaging and displays.

Bald Baker Sugar Conscious Desserts

Bald Baker is new startup company that is revolutionizing the dessert industry by producing mouthwatering, sugar conscious, health-forward treats. I was asked to help with the overall identity, branding and packaging as well as the physical presence in signage they embody when displaying their treats at various trade shows across Ontario.

Smartfood

Smartfood is the pioneer in flavoured popcorn. With the introduction of new delicious flavours, Smartfood needed a more modern take on the original look consumers know and love. Working together with Shikatani Lacroix we created a refreshed design introducing photography, the new flavours deliver on appetite/flavour appeal allowing Smartfood to grow it's portfolio in the premium snacking category.

Quaker Chewy

Quaker desired to refresh their overall granola category to incorporate a relevant, youthful and wholesome brand essence. Working together with the design team at Shikatani Lacroix this new design incorporates momentum, energy and strong flavour appeal for each unique flavour while maintaining a very strong Quaker brand shelf presence.

Lays DUAF World Flavours

Each year Lays asks their fans to give them their best ideas for new flavours they'd like to try. This year branches out to include the best flavours from around the world. The winning flavours by popular vote are narrowed down to these three delicious flavours. Together with Shikanani Lacroix these flavours have been actualized with each country of origin having a distinct visual representation.

Moosehead Lager

Moosehead Lager was looking to create a specialty collector's can series for the winter holidays. Together with illustrator Andrew Plewes, we created a continuous winter scene across three tall cans with each one specific to various Canadian winter activities.

Jenifer Simbrow RMT

Logo, promo postcard and business card for my wife Jenifer Simbrow, a registered massage therapist. Remind yourself that the best idea you could do right now is to book a massage pronto and relax... :)

Twistos

Twistos Baked Snacks have taken the opportunity to refresh their packaging across the line with the addition of new Garden Thins. New photography, word marks and subtle cues were created to breathe life into each family of products. This allows each line to showcase their own essence of fun personality while still being recognizable in the Twistos family.

Corona Summer Series

Corona Extra was looking to create a collector series to increase sales and awareness of the brand through the summer. A series of 9 bottles each with a graphic interpretation of the "This is My Beach" theme was the result. These collector series bottles were very successful and allowed Corona to create a fun campaign around the theme.

Miss Vickies

Miss Vickies is a proud Canadian brand that started it's journey in 1985 with the first batch of super crunchy kettle cooked chips. With this refresh of the packaging, there was a need to be modern while staying close to the roots of the brand. This is achieved by updating the Miss Vickie's font treatment and bib frills to reflect flavour differentiation and appeal. The design is further enhanced with the use of appealing photography, background texture and font treatment. With this reimagining of the packaging Miss Vickie's is enjoying continuing growth and relevance in the premium snack sector.

Los Almendros

Located in a small surfing town in Esterillos Oeste, Costa Rica, Restaurant Los Almendros is a prime dining destination for tourists and locals alike. The new logo and supporting material showcasing the tropical Beach Almond Tree in an illustrative way reflects the friendly and relaxed atmosphere of the establishment. The bright colours also pay homage to their menu featuring Caribbean and Asian food.

Client: Karen Young, Restauranteur

Hatch Crafted Cold Brew Cans

Hatch beverages asked me to help them create a line extension of their already successful cold brew line of bottles to a shelf stable offering in convenient cans. I achieved this by using a geometric style which invokes the flavour profile of each offering. Pure, honest coffee. Cold crafted by Hatch.

Alterna Savings Card Campaign

Alterna Savings with the redesign of their line of Visa cards, needed to find an interesting engaging way to promote the new look. This campaign was realized to introduce them in a fun and illustrative way using icons to make a bigger picture that describes visually the benefits of the specific card.

Alterna Savings Visa Cards

Alterna Savings was in need of a refresh of their line of Visa cards. Working together with Uncommon Marketing Strategies we came up with a line of cards that feel fresh and current while embodying each individual cards’ personality.

Life Brand Logo

Shoppers Drug Mart was in need of a revitalization and repositioning of it's Life Brand products. I created the new logo so that it will enhance the new design systems throughout all products and merchandise. I updated the font to be more friendly, modern and approachable. It's job is to give a stamp of quality and be something the consumer will look for, identify with and trust.

Century Gardens

This brand new facility located in Brampton Ontario, Century Gardens is the favourite place for local youth and adults alike to meet up, work out, swim and play. I used the architecture and interesting design elements to enhance the way-finding signage for all aspects of what this centre has to offer. Together with bold bright colours and interesting shapes, the centre feels welcoming, friendly and easy to navigate.

Mott's Fruitsations Fruit Rockets

Mott's Fruitsations needed to compete in the kids health snack category with the introduction of the squeeze pouch. New Apple characters "Mac" and "Tosha" were created along with their complete backstory to interact with elements in the design which kids can relate to. Healthy snacking never has never been this fun!

Canadian Blood Services

Canadian Blood Services has a new fleet of mobile blood donor vehicles and needed a very visible yet approachable graphic to clearly identify itself. I incorporated all of the blood types into a flowing, uplifting design to help elevate the perception of donating blood to help people who need it.

Alterna Savings Annual Summary 2017

Alterna Savings annual report and summary and supporting material such as web banners and welcome signs for the general meeting event.

TD BANK

TD Bank received a fresh new environment across all of their bank locations. Working side by side with the retail designers at Shikatani Lacroix, we created an inviting friendly atmosphere where "Banking can be this comfortable" holds true to it's word.

Caliche's Wishbone

In the heart of Costa Rica's Central Pacific, Caliche's Wishbone is a culinary destination for local surfers and tourists alike. With the new addition of a wood fired oven, it was only fair to let the masses know of the magnificent pizza goodness happening there. My job was to create some awareness of this in the form of new signage and an update of the overall logo, identity and menu alike.

Pepsi 8 Fridgepack

Pepsi wanted to communicate strongly that this particular case was made to fit in the fridge and that there are 8 cans inside. This same communication would ultimately need to be incorporated into the packaging of Diet Pepsi, and as well as the 7up carton to tie them all together. The design I created was very simple to read and utilizes three panels to create an “iceberg” on the corner of the carton.

Alpine Lager Camo

Alpine Lager is one of the leading beer brands in the Maritimes of Canada. Following the success of the 2014 “camo” design, Moosehead Breweries asked Shikatani Lacroix again to develop the packaging design for Alpine Lager’s 2015 camo campaign. This year’s theme built on prior camouflage campaigns that related to hunting, fishing, snowmobiling and other outdoor activities. Alpine Lager’s promotional initiatives work to share and celebrate its consumers’ lifestyle.

OLG Scratch Tickets

OLG was looking to update the popular over the counter $3 scratch ticket Crossword game. I created a new word mark for Crossword and assorted themes that could be interchanged throughout the seasons without being season specific.

The Joint Hair Salon

A partnership of four hairstylists came together to create the Joint Hair Salon in the heart of Toronto. I created the logo and identity with a tip of the hat to the days of old while still being cool and modern.

Aquafina Plus Vitamins

Aquafina Plus introduces a refreshing way to hydrate and get your vitamins. The proprietary bottle shape along with the full coverage bottle label wrap create a strong shelf blocking and refreshing thirst quenching appetite appeal.

Recycling Fundraiser Poster

A fundraiser poster to raise money for the recycling program in Esterillos Oeste, Costa Rica. The event was a success and the money raised allows the facilities to run for another year diverting plastics and aluminum from the landfill and beaches.

Client: Karen Young, Brigitte Picard

Illustration

These are a few illustrations I've done over the years when I feel the need to step away from the computer and put brush to canvas.