Toyota targets higher sales, holds exclusive auto show

Toyota Nigeria Limited is set for an exclusive auto show in Abuja for the display of its ‘wonders on wheels’ and hopes to capture more vehicle buyers to sustain its leadership position in the auto industry

The Toyota auto show coincides with the parent company, the Toyota Motor Corporation’s revision of its consolidated vehicle sales forecast from 8.9 million units to 8.95 million units for the fiscal year ending March 31, 2018.

According to a statement from the TNL, the solo auto exhibition is aimed at bringing the different models of the Toyota brand closer to the public.

The statement, which was signed by the Public Relations and Advert Manager, Toyota Nigeria, Mrs. Bukunola Ogunnusi, said the auto show would offer a platform for customers to experience the wide range of vehicles from Toyota.

It said the three-day event would hold between November 21 and November 23, 2017.

It stated, “The exclusive auto fair will showcase the beauty and elegance of the engineering mastery of Toyota craftsmanship imbued in all its models. Some of the vehicles that will be on display in the alluring environment are the new Coaster, which has undergone a complete overhaul to reflect modern trends in engineering and design.”

Two other models, the Land Cruiser and Avensis, which had recently also received aesthetic touch-ups, would be on exhibition.

“The touch and feel will include other siblings of these magnificent wonders on wheels – the Yaris, Corolla, Hilux; a workhorse described as ‘Beyond Tough’ for its resilience and strength to take on any terrain,” the firm said.

One of the major highlights of the event, it added would be a special discount offer for lucky customers that would buying some of the vehicles on display.

The auto firm said other token gifts would be given to visitors coming to the vehicle exhibition stand.

Meanwhile, the parent company, Toyota Motor Corporation, has announced its financial results for the six-month period ended September 30, 2017, with consolidated vehicle sales totalling 4,389,435 units.

This, it said in a statement, was an increase of 25,898 units over the results recorded in same period last fiscal year.

It also said, “For the fiscal year ending March 31, 2018, the TMC revised its consolidated vehicle sales forecast from 8.9 million units to 8.95 million units, in consideration of the latest sales trends worldwide.”

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