Thursday, July 2, 2015

Break Out The Cowbells and Head To Chick-Fil-A For #CowAppreciationDay

Chick-fil-A®
is issuing a cattle call! Mark your calendar for the 11th
annual Cow Appreciation Day on Tuesday, July 14, 2015. On that
day, Chick-fil-A restaurants nationwide will offer a free meal to any
customer who visits a restaurant dressed as a cow.

Customers
dressed "head to hoof" in cow attire will be rewarded with
a free Chick-fil-A meal (breakfast, lunch or dinner), which includes
an entree of choice, a side item and a beverage. For those too
"chikin" to wear full cow costumes, Chick-fil-A will award
a complimentary entree to customers partially dressed in cow attire,
such as a cow-spotted purse, hat or other accessory.

Cow
Appreciation Day celebrates the restaurant company's iconic "Eat
Mor Chikin®" Cows,
an award-winning marketing campaign that is marking its 20th
anniversary this year. Chick-fil-A first introduced the Cow
campaign in 1995 as a three-dimensional billboard concept depicting a
black-and-white cow sitting atop the back of another cow painting the
words "Eat Mor Chikin" on the billboard. To
everyone's surprise, the Cows' clever self-preservation message would
be the beginning of a campaign still running strong two decades
later. In addition to clever roadside billboards, the Eat Mor Chikin
Cows are the focal point of Chick-fil-A's in-store point-of-purchase
materials, promotions, radio, TV and internet advertising, and
clothing and merchandise sales.

Customers can visit www.CowAppreciationDay.com
starting
today, to prepare for the occasion. The site offers cow costume ideas
and tips as well as downloadable cow spots, headbands and other
bovine-themed accessories. The cows will also share costume ideas on
their Facebook page.

Disclousure: I am a Chick-fil-A Mom. I was not compensated for this post. All opinions expressed are my own.