AIMExpo has grown substantially since its inception in 2013, establishing itself as one of the fastest growing trade shows in the U.S. and the largest powersports trade show in North America. Likewise, Sena has shown impressive growth and innovation throughout the past three years, solidifying its position as the global leader in Motorcycle Bluetooth technology.

“We’re thrilled to have Sena unveil its latest innovation here at AIMExpo,” said Cinnamon Kernes, AIMExpo Show Director. “They have been an exhibitor and partner since our launch. Choosing AIMExpo as the place to debut their new helmet and taking advantage of the media and dealer presence exemplifies exactly how the AIMExpo platform was intended to be utilized.”

The Sena Helmet will be equipped with innovative smart technology with a premium comfort, ergonomics and finish. The ultra light-weight and durable carbon fiber material provides a high quality and comfortable experience, with ground breaking Intelligent Noise-Control (INC™) technology to actively control the loud and damaging noises associated with riding. “We are ecstatic to yet again be pushing innovation with the world’s first true quiet helmet, with our focus as always on creating the safest and best riding experience possible for our customers. It only seemed logical that we unveil this game-changing device at AIMExpo, a place where the entire motorcycle industry has gathered to see the latest innovations to hit the market,” says Sena CEO, Tae Kim. With all of the key features such as optional Bluetooth 4.1 Communication module, ultra light carbon fiber material, Plug & Play (PNP) installation feature for the INC™and the patented Sena Bluetooth Technology, users can enjoy their ride like never before.

AIMExpo opens its doors to the general public this Saturday, October 17 (9 a.m. – 7 p.m.) and Sunday, October 19 (10 a.m. – 5 p.m.) where enthusiasts will have the opportunity to see all-new products from more than 500 unique exhibitors and demo a wide variety of two- and four-wheel, on- and off-road models at AIMExpo Outdoors!Tickets are available online at AIMExpoUSA.com or on-site at the Orange County Convention Center.

About Sena Technologies Inc. Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication and optimal performance in the thick of the action. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, the most cutting-edge technological designs have allowed riders across powersports and motocross to change the way they communicate while charging tracks and courses worldwide. With cyclists, action sports and outdoor sports enthusiasts taking advantage of its impressive communications and onboard technologies – coupled with its sheer innovation in creating new perspectives with Bluetooth audio action camera technology – Sena is enhancing the lives of speed demons and action-seekers for the better. Sena currently offers its products worldwide through its global network of distributors, retailers and OEM partners.

Keeping the faith of fanatics who feel fired up for anything motorcycles. It’s all about the journey and the philosophy of riding on two wheels. Let’s bring alive the truly unique culture of motorcycling and never let the ride leave the fibers of our being.