Monday, January 21, 2013

It has been noted by Topeka Capital Markets analyst, Brian White
(one of the first to report that Apple was working on the iPad mini) that Apple's next-generation "iPhone 5S" will launch in May or June, with two different screen sizes and five different color options. This was the case with the iPod touch.

In a poll published by BGR on January 2, 35% of respondents reported that they
would purchase the next iPhone in either blue, pink or yellow if Apple were to
launch the device in those colors. Another 28.4% said they would be interested
in the new color options,
but they would want to see how they look before making a purchasing decision. More
than 2,000 people voted in the poll and about 85% of them live in the United
States.

Though the results are not scientific, they do suggest that there would be a
good market for color options and that this would be a good move for Apple. The
only thing certain is that Apple will do as it always does and look to launch
its next-generation smartphone with some significant new features.

As they were with the iPod touch,
new color options may be among the next iPhone’s key new features when it
launches later this year — and if that is indeed the case, it looks like the
new colors will be met with significant interest from consumers.

Color might just be Apple's ticket to controlling the market. It seems that some people are tired of the black and white color options of the iPhone, and even though the phone's superiority is still there, the aesthetic design of the phone could be the difference between a tapering interest and record sales in the coming quarters.