4 Ways Streaming Video Can Transform Your Business

Over the past few years, streaming video has changed the way we interact, connect, and communicate with each other. In fact, by the end of June, 180 million U.S. Internet users watched 33 billion videos. This relatively new medium is systematically changing the way we access information at a rate that keeps climbing-with no sign of decline.

Streaming video is also widely becoming a more acceptable tool for use in business, particularly for leveraging knowledge, connecting employees, and keeping everyone on the same page. However, what are some other ways streaming video can transform your business? Check out these four additional use cases:

Corporate communication through enterprise software Twenty-eight percent of businesses are using enterprise software to streamline communication and to increase worker efficiency. Many popular systems such as Salesforce, SharePoint, and Jive enable video integration, which can assist an organization in relaying updates or timely information through a content management system that is already in place. Plus, when you post a video on the employee homepage, it will likely catch the eye of the user in a way text can't.

Training and onboarding Training and onboarding are the cornerstones of employee development. If workers aren't prepared when they first start their positions or take on a new assignment, they probably won't perform well in the future, which can lead to operational issues.

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Implementing video into your learning strategy can help to verbalize the expectations, mission, and values of an organization. As the employee's career progresses, you can provide many types of training through video which is much more flexible versus traditional training sessions. With video, you can also upload corresponding materials, such as a PowerPoint presentation or PDF documents, which complement the content. The combination of these helps the employee to learn in a more personalized way, assisting with engagement and information retention.

Customer Relationship Management (CRM)It can be difficult to manage relationships with your customers, particularly if you have a global user base. However, using streaming video in your CRM strategy provides an easy way to engage and communicate with your customers. In addition, video can be used to explain more technical information, it's always accessible, and it's a resource for those who want to go back and review information.

Plus, with the right platform, customers can view on-demand video content through their tablets, smartphones, or any other device. This can be extremely beneficial for those who are on-the-go or don't have access to a computer. The content is there for them whenever they need it, using any device.

Peer-to-peer knowledge management Let's say a team member was at an industry-wide conference and an important update was announced. The team member could send an email, but would it convey the right emotion? Probably not. However, if a short video was created, the team would grasp the effect of the news since a real person-not lines of text-is doing the talking. This can only lead to increased collaboration and discussions if professionals are using video platforms with features that encourage communication.

As these use-cases illustrate, streaming video can have a huge impact on your business if it's used in the right way. When a company takes a tool like video and uses it beyond the base features, they'll likely see a positive impact on employee performance, operations and overall engagement, things many organization strive to achieve in the first place. So, give streaming video a go! You'll find that it will only contribute to the efficiency of your organization.

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What do you think? What are some other ways streaming video can transform your business?

Jeff Fissel is the co-founder and Vice President of Solutions at KZO Innovations, a video software company that provides an on-demand video platform for small to large enterprise and government customers. Connect with Jeff and KZO Innovations on Facebook, Twitter and LinkedIn.