The initiative - "Stay Plastic Free" - was developed by EDITION vice president of brand experiences Ben Pundole and will see all EDITION hotels 90
per cent single use plastic free by the end of Q1 2018 - with the
intention of being 100 per cent single use plastic free by the end
of Q1 2019.

The campaign has been inspired by the recent anti-plastic activism
in the UK, spurred in part by Sir David Attenborough's
widely-viewed Blue Planet series.

The initiative "strives to onboard others both within the
hospitality industry and outside of to commit to removing plastic
from everyday use - and provides the tools and resources to help
them do so".

Stay Plastic Free will provide a library of plastic alternative
vendors and contacts for everything from plastic free mini bar
items, coffee cups, straws, water bottles, bathroom amenities and
food containers.Working alongside both The Lonely Whale Project,
fronted by actor Adrien Grenier, and Project Zero, led by Tyrone
Wood and James Jagger, Stay Plastic Free has enlisted support from
both oceans charities and the scientists behind them. The program
has also enlisted support from industry authorities including Randy
Gerber, Alan Faena and Andre Balazs as advocates.

In addition to plastic reductions throughout its properties,
EDITION is leading a campaign committee of influential hoteliers,
which Pundole hopes will include the likes of Design Hotels, Soho
House, and Chiltern Firehouse, to look at industry-wide solutions
to the plastic problem. He says the hurdles are not guests- "guests
are really behind this kind of thing" - but rather making a
business case to financiers that "it's the right decision even
though it's not cost neutral".

EDITITON Hotels will produce a short film highlighting the impact
of single use plastic from the hotel industry on the
environment.