What's SHOCHU?

What makes shochu taste so good?
Why the Japanese find shochu so appealing?

What's SHOCHU?

Why is shochu so popular?
How is it different from other alcoholic beverages around the world?
In this section, we've analyzed shochu from a variety of angles.

While sake is well-known outside of
Japan, shochu is by far the more
popular beverage in Japan itself.

Most people have probably heard of sake, but have never heard
of shochu. Still, among many Japanese people today, shochu is
the beverage of choice.

SHOCHU &
other world Spirits

What alcoholic beverages
around the world are
similar to shochu?

To give you a more concrete idea of what shochu is, we gathered a sample of alcoholic beverages around the world that are produced using similar methods.
Does this make shochu a little more familiar to you?