"For today's savvy fan, the lines between new music and technology are blurring at an astronomical rate. Cellphone ringtones and graphic images are increasingly becoming competitive pieces of the overall marketing plan for our artists. There couldn't be a more exciting and innovative way to kick off the Red Light District campaign for Ludacris, and IDJ is proud to be on the cutting edge of this development once again."

We know, we know. We cried salty tears at this - big, salty tears - that someone who did at least used to have some interest in the actual music could spout such a load of twitoidical meaningless mush. He might as well have his arse replaced with a flipchart.