Zen and the Art of Household Maintenance at Electrolux

By

Jens Hansegard

Apr 9, 2013 2:21 pm GMT

The “Clean Your Mind” app, costing $1.45 on iTunes, is designed to fit the average duration of a vacuuming session – and will turn “a necessary chore into a 15-minute resource for your own well being.” Much like a Nike running app, which Nike claims works best with a pair of Nikes, the app works best alongside the company’s UltraSilencer vacuum cleaner: Clean Your Mind harmonizes “with the specific sound characteristics” of that specific model.