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By now, our most ardent fans would have known that Wulf is a certified Swiss Made timepiece label, despite contentious debate about what exactly it constitutes. Does it denote that a watch is 100% manufactured and assembled in Switzerland, like most would assume at first glance? Or is there more than meets the eye?

Here, we explore just what a Swiss Made watch truly entails, with some finer points worth consideration, so you don’t wind up in the realm of the confused. As conventional wisdom goes, the mark of most luxury watches is the Swiss Made label at the bottom of the face. This international mark of distinction harks to how the Swiss are renowned experts when it comes to watch craftsmanship and reliability.

Despite the rules surrounding Swiss Made branding being strengthened in recent times, there are those who’ve called for more stringent standards being imposed. Currently, the certification is attained by adhering to the general guideline of:

At least 60% of the production costs of a watch taken as a whole must be Swiss-based

At least 60% of the movement’s production must be generated in Switzerland

The movement must contain at least 50% Swiss-made components in value (not in quantity)

Technical development of a Swiss Made watch and movement must be carried out in Switzerland

To that end, the Wulfpack is pleased to disclose that every single Alpha, Lycan and Exo timepiece, is authentically Swiss Made – with our very own Wulf Calibre movement developed in Switzerland itself.

For your selection from our very Wulf finest, march on to our online store. Here’s to a life of refinement:

Guess Wulf’s back? Excuse the pun, gentlemen (and possibly a few fair ladies), it’s just the excitement building up here at Wulf HQ, as the Wulfpack is pleased to present the restocking of a fan favourite. That’s right, it’s been months in the making, but good things are worth waiting for. A great style statement, that’s even better. Now, if you aren’t inebriated from one glass of good whiskey too many, you’d be able to guess which Wulf is back for your admiration.

A robust, exposed musculature is the definitive quality of this Swiss-made timepiece, renowned for the intricate skeletal dial and power of a self-winding Wulf Calibre 02. Yes, good sirs, it’s the Exo in both its classic and limited-edition variants. After the sold-out run which took place at a speed that caught even us by surprise, there’s enough to keep all parties happy this time. So, go on and feast your heart out on the mechanical masterpiece that has proven to be a legitimate gentleman’s staple. And if you’d like to thank us further, next round’s on you. Here’s a toast to the finer side of life.

To all members of the Wulfpack, we reckon that you’ve gotten more than your required share of gentleman styling tips over the past few months. And that means it’s time we bring you the story behind the inception of our classic Alpha timepiece. After all, what’s contemporary is best offset with a slice of history, because knowledge is power.

Perhaps it’s best to explain why Wulf first came to be. In a market where automatic movements are invariably on the pricier side, we identified a segment that yearns for high quality automatic timepieces, with all the styling accents one would expect of more established Swiss counterparts. The modern male, even those just starting out in a corporate career, prides himself on his image. Bearing this in mind, and how a CEO-like salary is not the norm, we figured out that the best way to cultivate our own following is to do away with traditional mass media marketing and save on overheads, so more like-minded gentlemen could own a timepiece to be proud of.

Hence, the wheels to create the Alpha were set into motion. Whether intended for a casual date, or a boardroom meeting, our de facto entry piece always fits right in, especially with its smart details and timeless façade. Legibility was always a key concern, therefore the colour scheme was adapted to ensure easy time reading, with the added placement of outlined minute markers. The three-hand with date movement also makes punctuality a cinch, as you’ll never lose track of your appointments.

Most importantly, we took great care to incorporate anti-reflective sapphire crystal as the watch glass, so your Alpha never gets, for want of a better analogy, wounded in the course of everyday action. With that said, your next Alpha is just one simple click away.

To find out more about the Alpha range and its various colourways, visit here.

Some guys know exactly what to do make their the person they fancy become putty in their hands.

Valentine's Day is here, and while you're probably busy with preparations and reservations (which are hopefully all good and done by now), here are some last minute tips and reminders on how to really show your partner the prowess of a real Gentleman, a true cavalier, and a real man of finesse and expression, during this day of love and romance.

You'll have them swooning and falling head over heels in no time.

Get an appropriate gift

Depending on your current relationship status, and how long you've been together, the general rule is the longer you've been together, the more expensive the gift should be. You'll want your partner to know how much you value them with an appropriately valuable gift to match. However, keep in mind if you get your date something too extravagant, it may put them off if the relationship is still fresh or only just budding. Worse, they might end up just seeing you as a very convenient personal ATM machine.

Don't expect too much

Come to the date with no other expectations except for the fact that you'll be treating your partner to a wonderful and memorable time. If you put too much thought into the possibility of 'night time activities', your partner may doubt the sincerity of the date, and may think that it's all for ulterior motives. Planning a 'surprise' hotel visit without knowing for sure that your partner will appreciate it? Cancel it.

Communicate

Perhaps the air conditioning is too strong, or the food wasn't how you expected it to be. Communicate with your partner and let them know it in a polite and respectable manner. It's very possible that your displeasure may be apparent, and no matter how hard you try to hide it, it may cause your partner to think they you are not enjoying their company.

Communicate!

On the other hand, if you're having fun, express it to your partner! Tell them that you love their company and that you're having an enjoyable time. There's no one on Earth who would not appreciate the fact that you're sharing your happy feelings with them.

Avoid personal hygiene embarrassments

There's nothing worse than having bad body odour you didn't realise existed until you notice the pained look on your partner's face when they're physically close to you. Nothing is a bigger turn-off than the impression that you have bad personal hygiene. Take a bath, and make sure your clothes are clean, washed, and pressed before heading out. Brushing your teeth and maybe a breath mint or two would also be a good idea, just in case the date becomes a little more romantic.

Do your research

Stalk your partner's Facebook if you have to. That watch they 'liked'? That skincare brand they are a fan of? These will be good cues to determine the best gift for your partner, and they will be glad you took the time and effort to investigate their interests.

Go easy on the PDA

It's perfectly alright to want to have some physical contact. However, if you're still in the early dating phase, keep physical touches brief, and limited to the following areas: hand, wrist, elbow, shoulder.

Let bygones be bygones.. At least for today

That thing you've been arguing about? Forget it. At least for one day. Let Valentine's Day be a peaceful, enjoyable day with your partner.

And finally, of course, it goes without saying:

Don't be an asshole

Be polite to that waiter even if he messes up your order. Be on time. Open that door for not just your partner, but for total strangers as a kind gesture. Don't stare at your phone during the entire date. Be responsive to your partner.

You get the picture.

As always, do keep in mind that all of the above may vary, depending on the personality of your partner. Regardless, if you're unsure, the steps above will definitely ensure you and your partner will have a tremendously wonderful time on this romantic day.

So much has been said of how the clothes maketh the man. Over the past weeks, your trusted gents at Wulf have detailed types of shoes you should wear, given watch care tips and the like, so it’s time we talk about something that completes your entire look. Incidentally, this is what the fairer sex prizes a lot as well, simply because your hairstyle is your crowning glory – some say it provides subtle insights to your personality as well. Growing up, one of my style icons was the as-suave-as-ever David Beckham. On the field, he dominated with his crosses and set pieces; off it, the man left ladies all crossed up with his follicular statement pieces. From the Mohawk to the pompadour, England’s universally adored celebrity has donned it all.

And while many of us may not be as genetically blessed, immaculate grooming still goes a long way to complement, perhaps, your unique sense of humour or a smouldering charm. Here then are 5 of our Wulf-approved hairstyles to accompany your unparalleled sense of sophistication, so you can rule the boardroom or streets as you please.

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Classic Slickback

This look has always been in fashion, and gives off a confident presence. Best styled with a matte product for texture.

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Combover Pompadour Fade

The modern version of the pompadour sees a combover coupled with side part and a mid bald fade.

So some of you may have heard of Mad Men, the popular series set in the advertising scene, where big boys smoke and suit up for their outwardly glamorous pursuits day in and out. Heck, some may even aspire to be as influential as lead character Don Draper. Well, here at Wulf, we’re certainly not mad, but we’ve got the styling tips to make you feel like a made man with the world at your feet. After all, if there’s something the Wulfpack is famed for, it’s the coupling of awe-inspiring timepieces with an equally stylish outfit. In other words, you shouldn’t catch us with a strand of hair, or an ill-conceived accessory, that’s out of place.

Without further ado, here are 5 style tips for mixing and matching your wardrobe. A Wulf timepiece, without doubt, should accompany each of these:

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Cuffs on shoes

If going for the formal look, remember to let your trouser cuffs rest gently on top of your leather shoes. There shouldn’t be a gap between your pants and your nicely polished leather oxfords.

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The pocket square

For a look of added refinement, always have a visible pocket square anytime you have a jacket on. It’s just classier that way.

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Bag it home

Whatever you carry is all a part of your individual style statement. So forget the raggedy old backpack, and invest in a nice piece messenger bag if you’re going to the smart casual look.

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Put a ring on it

Rings are not strictly limited to the fairer sex, and if you do decide to opt for a couple, remember to keep those in proportion to your physique. Compact rings for slim fingers, and heavier-set rings for those with broader ones.

One metal only

If you’re figuring out if you should have a mix of both gold and silver-coloured accessories, drop the idea. One is the general rule of thumb, two is a case of bad colour coordination, and three or more makes you an Olympics podium.

If you’ve already sobered up from the New Year partying, 2017 has passed and it’s time we look back on our remarkably short, yet remarkable history. After all, with a new year always comes a moment for introspection, pensive people that we are.

So what started out as a wild ambition is now in full swing. From our inception in early 2017, to commencement of brand launch in October 2017, to the current stage of laying grand plans for the future, the Wulfpack experienced a thrilling ride of emotions. As providence would have it, our first 3 months saw great results, as gentlemen worldwide took to our Wulf timepieces as frenzied Wulfs would, nearly emptying our Limited Edition EXO and giving us the sort of pleasant surprise you usually wake up to on Christmas itself.

This great reception from our international audience means the Wulfpack in Zurich is now developing new products to take the industry by storm in 2018, with these slated for release in the later part of the year. Good things do take time, so patience would be advised. Wulf fans will also be pleased to know that infrastructural investment on our end has been ramped up, with commitment to R&D and product design, so as to cope with increased demand for quality watches.

Expansion plans are continually being fine-tuned, so you can rest assured that what you’re getting is going to be top-notch stuff, or what we call our default mode. The Wulf warranty has also been upgraded to 10 years, with a free 30-day return policy – such is the confidence we have in Wulf. All in all, we’ve had a great year. Now, here’s a toast to a better one ahead for all of us.

We’ve gone through the finer aspects of male grooming, and how to enjoy a cigar without coming across as a rookie. So you ask, what’s there left to learn about being a true blue Wulf – a sophisticate, if you may. You know how the saying goes when it comes to Christmas: eat, drink, and be merry. Now, when it comes to dining, I’m certain that you good lads don’t need much of an education. Feasting on turkey, after all, requires no real knowledge of the different kinds of turkey brands. You don’t even discuss the vintage of various log cakes. Wine, on the other hand, is a different animal.

On one hand, when it comes down to basics, there are red and white wines, each of which can be paired with different kinds of foods. The biggest difference between reds and whites is in their colour, and how they’re made. In fact, grapes used for red and white wines look vastly different. The reason red wines look so much darker is due to its grapes containing a darker pigment, whereas white wine grapes are usually pressed before being fermented. Reds are generally better with red meat like your usual Christmas roast beef, while whites go well with seafood and... turkey.

With that said, here are different kinds of exquisite wines to make your Christmas a truly classy, Wulf one:

Zinfandel

The ideal turkey pairing wine due to its lower tannin moistening even the driest turkey. Intense, plummy flavours of cinnamon, clove and vanilla further heighten the experience on your palate.

Pinot Noir

Light-bodied and red, Pinot Noir pairs excellently with ham because the high acidity cuts through the richness, while delivering a burst of cherry and cranberry notes.

Riesling

When it comes to our top pick for the Christmas table, the white dry Riesling is incomparable. Its acidity tingles through the fat in gravy, stuffing, and most other spices for a crisp finish.

Now go forth, and have a classy Christmas. Remember, if you drink, don’t drive.

With your all-important Christmas events to attend in just a matter of days now, it’s only right that the Wulfpack gives you the tips you need to look at your gentlemanly finest to make others swoon, with your Wulf timepiece in tow, of course. After all, exemplary grooming and a complementary wardrobe do wonders to instil confidence and garner admiration. Think about all those times you attended a boardroom meeting only to meet self-proclaimed business experts who dressed more like they were attending a comics expo event – hardly the kind of first impression you’d want to evoke, no?

So whether your timepiece accompaniment is the Wulf Alpha, Lycan, or the highly venerated Exo, here are 5 crucial Wulfpack grooming tips to live by.

Go easy on the cologneYou want a whiff of freshness, not a scent that overpowers. Simply dap a few drops of your favourite cologne on the top part of your shirt and collar. You don’t have to literally bathe in it.

The nose should be cleanSome guys have hair sticking out of their nostrils. We at Wulf do not literally want you to look like a hirsute wolf with hair all over. A simple nostril hair trimmer with safety rounded ends will do the job.

Choose the right hair productThicker or more unkempt hair is well-suited to waxes and pomades. For those with thinner manes, lighter gels and sprays will suffice.

Use a facial scrubFacial scrubs are designed to exfoliate, which in simpler terms means getting the dead skin out of your pores. Don’t go for overly abrasive ones, and you will be just fine with radiant skin.

Shave like a proPrepare your skin before shaving with a suitable oil, and remember to soak the blades in warm water to help your pores expand, giving rise to less friction and irritation while culling those micro hairs away.

Now that’s what you need for a jolly good Christmas. Go forth gentlemen, and have fun.

What a weekend it’s been. Fresh from our overwhelmingly well-received Wulfpack engagement event in Singapore, your trusted herald of good news is back with the lowdown of what went on, or if you’re looking at this with your glass half-empty, what you missed out on. With the special appearance of our Wulfpack – strapped with the highly demanded Alpha, Exo and Lycan timepieces, curious shoppers were given gift vouchers for instant discounts on their Wulf timepiece purchases.

What did this translate to for the fine gentlemen and ladies of Singapore? It gives me great pride to announce that a total of 12 Wulf timepieces were sold during our campaign, which is no mean feat considering our entire inventory has almost been depleted due to surging worldwide demand. That’s right, 12 lucky people were inducted into the ranks of our burgeoning community, including people from America, Australia and Switzerland. Cosmopolitan appeal, check. Global desirability, double check.

With several outlets islandwide and fast-diminishing stocks, it’s worth an Uber ride to get your very own handsome little devil. After all, few things compare to truly Swiss-made style, at least in our book. Now, while I must make my departure, I leave you to admire visuals of our Wulfpack making their rounds.

Our distinguished Singaporean followers, good tidings await: the Wulfpack will be staging an appearance this very weekend, showcasing the finery that you have come to appreciate and covet. From 2 – 3 December, 3 of our Wulfpack models will be roaming round Bedok Mall, dressed to impress with the Alpha, Exo and Lycan timepieces that have already proven to be a global hit.

But naturally, we’ve got more our sleeves than just the suitably handsome charmers on patrol duty. You, as our discerning fans, will have the chance to vote for your favourite among them. If he winds up being the overall crowd favourite, one of those who voted in his favour will get to share the spotlight in a way we know best: with a glorious Wulf around your wrist.

Let’s not forget that this marks the inaugural appearance of the Wulfpack at any commercial event. What significance does this bear? For one, S$50 Wulf cash vouchers will be given away on both event days, eligible for use on the Wulf timepiece that’s on your wishlist. Secondly, you just might feature as one of the lookers in our social media posts, on an occasion as historic as this. So ready yourself for a truly dashing weekend and commemorate it with an authentic Swiss-made piece your peers would truly envy. Until then, stay sharp like the Wulf you are.

Now, I understand how a suit and tie may not be to everyone’s liking, especially if you’ve to dress up in formal attire on a daily basis (especially so for corporate jobs). Of course, it’d make all the difference if the weather’s nice and cool every day, but not all of us enjoy the benefits of enviable Scandinavian weather. Take those who live near the equator for instance, like our compatriots in sunny Singapore or scorching Mumbai, where a chilly wine is probably more welcome than conventional officewear. Then again, there’s just an intrinsic appeal about assembling a smart outfit comprising your tie and, if we had our way, a trusty Wulf timepiece to complete the look.

Is it any wonder that even athletes jazz up their image away from the sports arena with a tie? Think of the last time you saw Conor McGregor outside the octagon, or if football’s more familiar, Cristiano Ronaldo on the awards ceremony carpet. It’s not just that wearing a tie makes you look better – the key thing is garnering added respect by projecting an air of manliness and confidence. Just take a second to ponder: when you see a man wearing a tie, wouldn’t your natural inclination be to presume he’s a working professional? Bankers, traders, venture capitalists… you know, the Wall Street type.

Even the Wulfpack are firm believers of looking the part, explaining the creative direction of our brand photo shoot and the resultant images found on our website. And when it comes to choosing our ties, these are two basic rules we abide:

1) Match your tie to your suit, not the other way round

Coordinating your tie and suit is simple enough. Get shirts and suits that are easy to match – white, grey, light blue are some basics that match various palettes.

2) Pay attention to proportion, pattern, and colour

Men that tend towards wider, stronger builds look best when going with a wider than average tie that can reach his belt buckle. On the other hand, smaller-built men should opt for skinnier, shorter neckties to exude dapper charm.

With that out of the way, our final suggestion is to pair your wardrobe with a Wulf timepiece that denotes your status as a gentleman of fine standing. Whether it’s the Alpha, Exo, or Lycan, it’s time to get your groove on at the Wulf Black Friday sale.Till we meet again, stay sharp, Wulfpack.

Wulf is the initiative of well-travelled Simion Hurghis, who has since made the world his abode, with Zurich a frequent port of call. Simion brought his passion for watches to a new frontier back in 2016, joining like-minded designers to develop the watchmaking company now known as Wulf.