Logitech to enter lifestyle products segment

Logitech has planned to revamp its product line and add more lifestyle products, which will help it to enhance its brand image. The company plans to roll out a range of non-IT peripherals in the home and personal entertainment segment. The company has already kicked off a promotional exercise in this regard, in markets like the United States and Europe.

The company has partnered with different organized IT retailers like Tata’s Croma, Reliance Retail and Future Group’s e-Zone to distribute its products. The vendor is targeting the eastern markets, where Logitech is planning to roll out its first brand shop in e-Mall, Kolkata; it will start operating from July this year.