Diving Deeper Into the Ready, Aim, Fire Strategy

Have you ever tried to explain your offering to a client and you weren’t totally clear? Or you’ve attempted to write out the copy for your website, and it didn’t come easily?

It might be that you were Firing, before getting Ready and taking Aim. Been there done that!! You are not alone.

The Ready, Aim, Fire process was designed to help you avoid costly mistakes and lost business. Yes, it takes a bit of time, but when do you roll out, you’ll have your ducks in a row, and you’ll be clear on your value proposition. Here’s how it works.

In READY, we get crystal clear on what we’re selling (pick a lane) and we develop some marketing language around that clarity (that’s our promise statement).

In the AIM phase, we move that clarity out into our marketing materials (i.e., website). By communicating one message clearly and consistently, our buyers understand immediately how we can help them and why they should work with us.

And in FIRE, we’re rolling out to our target market with that same clear and consistent message.

I’m so excited to introduce you to my new 3-part video series that goes even deeper into the Ready, Aim, Fire process. I would love for you to check it out, and if you like it, please share with your other speaker buddies. It has some terrific information.