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Brand Finance’s Brand Value Report provides a complete breakdown of the assumptions, data sources and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to gaining a better understanding of your position against competitors.

A full report includes the following sections:

Brand Valuation Summary – Overview of the brand valuation including executive summary, explanation of changes in brand value and historic and peer group comparisons.

Internal understanding of brand

Brand value tracking

Competitor benchmarking

Historical brand value

Brand Strength Index - A breakdown of how the brand performed on various metrics of brand strength, benchmarked against competitor brands in a balanced scorecard framework.