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From the existing roster of presenters, Ben Shephard and Penny Smith have confirmed they are already leaving.

The future of Kate Garraway and Emma Crosby is still in doubt after it emerged ITV had secretly screen tested newsreader Helen Fospero to work with Chiles.

New face: Adrian Chiles has defected from BBC to the GMTV sofa

It is understood a senior figure on The One Show, Paul Connolly, has also quit the BBC to work with Chiles on GMTV.

Miss Kelly, 50, is one of ITV’s most popular presenters and the move to make her show separate from the rest of the morning shows is understood to be part of wider strategy to boost GMTV after years of criticism that it had dumbed down.

ITV executives have grown frustrated with GMTV’s poor ratings performance and the continued success of BBC.

Fed up viewers have been deserting 'dumbed down' GMTV in favour of more serious news shows.

In a bid to counter plunging ratings the broadcaster has brought in ITN man Ian Rumsey to edit the programme.

He is Miss Garraway’s ex-husband – the pair initially had a bitter break up but friends insist relations between them are now amicable.

She is now married to former Labour spin doctor Derek Draper, with whom she has two children.