Todd Rhyne of Rhyne Restoration was out playing golf with one of the world’s leading pros, Jim Thorpe, when he commented, “This guy can play; his swing and his attention to detail in the game is way beyond most golfer’s discipline.” Todd continued, “When I saw this I knew I wanted Jim Thorpe as my company spokesman. He agreed and here we are.”

“Rhyne Restoration is one of the largest roof and restoration construction companies in the US. Their attention to detail and quality is well known in the industry,” said Tate Carson of Barter Rewards, a large international barter company based in Orlando, Florida. “I told Todd to get with Tom Reich over at BizCentral USA and work out some promotions for Jim Thorpe.”

Thomas R. Reich, Marketing Director for BizCentral USA, a national business services company, was happy to help. BizCentral USA is a Barter Rewards network member as well. “I have a system that I developed years ago in my years in the music industry called Deep Rich Data.” Reich earned 67gold and platinum record awards from RIAA over his years in production and promotion as well as the days as CEO of Cheetah Records.

“Deep Rich Data is a system that requires lots of activity and set up

Some of theGold and Platinum Records earned by Thomas R. Reich

throughout the social media world with support from blogs, rich snippets and a few tricks I use from the old days.” Reich continued, “Promotion has not changed. If you have a good product or a great talent like pro golfer Jim Thorpe and you are willing to put in the time and the work, big results are not only possible, but much more likely today than back in the 90s.”

Tate Carson of Barter Rewards talked about his experience with Reich’s Deep Rich Data. “We had a very expensive YouTube piece we did called 21st Century Barter where we used a George W. Bush impersonator. It was very funny, everyone liked it but no one saw it, it had 311 views in 3 months.” Tate continued, “I asked Tom Reich to take a look. He said ‘This is a hit,’ and asked if he could try his Deep Rich Data thing on a corporate video. He did and today it has 448,000 views and still going.”

How to Promote the Right Video to Viral Video Status

I was asked how a video is made to go viral and if it is possible to truly cause “Viral” to happen with any video. I gave the following answer:

“That is what we do, but to “any” video, no. There are many limits and challenges that factor into a video going viral.” Said Dr. Thomas R. Reich who developed The Deep Rich Data System which incorporates Twitter, Pinterest, videos, blogs and other factors.

This video was great, but had only 311 views in 4 months when started promoting it 2 months ago. Look it up now it has 448,772 views as of this date.

Jimmie VanZant and his new single “Unfinished Life” CLICK HERE to watch the video

Example 2 for Sony/Red; Jimmie Van Zant had only 2200 views on his new video “Unfinished Life” (He is part of the Lynyrd Skynard Family) I started promoting it last month and as of today it has 613,045 views, as well as an alternative posting that received over 140,000 views from the search hits it got because of the promo on the main Sony/Red posting, totaling almost 800,000 views on the same video.

Going Viral is not possible without some added views, this is simply part of the process of going viral, but it also requires national linked press releases, full social media support, and the video must be good, watchable and “hooky”. I am always interested in seeing what video project looks like before I even consider taking them on for

Click to View LinkedIn for Thomas R. Reich

promotion. We aren’t talking about production value or high dollar videos, but length, look and

the fun factor.

If you check my LinkedIn background, you will see I am a very savvy old school promoter, 67

gold and Platinum Records from the old days, combined with top social media and internet experience today, I love to promote and that is the difference we have here.

That said, never put preconditions on viral video promotion, just as in record charting some tricks must be used, but as you can see the Van Zant video, it is monetized and “bot” views will not work in those postings. Also remember if more than 5-7% of views on a video are “bot” or click through views, YouTube suspends the video and drops the views from the total.

A Truly Viral Video is not viewed by 100% fans!

I do not know of any viral video that has 100% established fans or target market members viewing the content. This is part of the nature of “Viral Videos”, driving far more traffic to a video than would normally go to that video. If promoted correctly, the process results in picking up new fans of the video, or even the product it is promoting, who would not have seen the video and what it represents otherwise. This process is not unlike a paid ad on TV or Radio getting it into the “stream” of hip videos to watch, is the trick to viral.

The content must grab the attention of the viewer to keep them longer than 10 or 15 seconds. This is the nature of YouTube, expect that viewers have short attention spans. That said, have the message front weighted in the video, and make it as short as possible, minimum of 30 seconds to a maximum 90 seconds for a business video, music should be no longer than 3 min, if you expect a shot at a viral video.

The Jimmie Van Zant video presented different challenges and promotional pluses. The video

Jimmie Van Zant Represented by Chappell Entertainment

is from a known artist, it is a great song and the video itself is appealing. “Unfinished Life” had a bit of controversy which always helps (all news is good news in promotions), naturally we created the controversy, and that controversy started the attention and its path towards a viral video. When fans old and new clicked on “Unfinished Life” they stayed on it in large numbers. Many did not stay long, but this is the way it is with any music video. People (viewers) click on winners, the higher the traffic the higher in the search results and the higher the click rate of viewers looking for something new, but you will never see 100% full views ever in my experience!

Jeb Bush with John C. Morgan as George W. Bush with the real Jeb Bush

The George Bush Parody for Barter Rewards was a different animal all together. Viral for corporate pieces is much harder, it was a 32 second advertisement for Barter services after all, but this video was different. It had the #1 Bush Impersonator John C Morgan featured in the video and he is not only spot on, but has the support of the Bush family, as well as many key politicians in general. He did such a good job on this one, you think it is George W. Bush! The Video is legitimately high quality and well written; the subtle jokes are so well placed you have to watch 3 or 4 times to really take it all in. After seeing it you want to show it to everyone in the office, Democrats

think it is funny in a bad way, Republicans in a good way, and Jeb Bush actually commented he loved it! This was a Viral Video in the truest sense of the word, it was an unexpected big hit, and was an unpaid advertisement in today’s pay per click world!

Here you have seen two examples of the kinds of videos that can go viral, but the trick is to bring the right video together with the right promoter, only than the

alchemy of “Viral Video” can happen.

Some of the Gold and Platinum Records earned by Thomas R. Reich

“Is it an automatic thing to promote a viral video, “absolutely not, it takes an IT factor as well, we had the Bush Library dedication for Barter Rewords and the Van Zant tour for “Unfinished Life” to boost the interest”