Radian6 built a very novel and successful business on the above premise. Listen to your customers, your prospects, your dissenters, and your champions. Understand what people are saying about your brand, your industry, and your … Read the rest

Unlike in the First Age of Email Deliverability when there were no rules or in the Second Age when negative metrics like complaints determined inbox placement, in the Third Age senders’ emails must not only be tolerated by subscribers but … Read the rest

For the second year in a row, we took time away from shopping to do what so many shoppers do — abandon shopping carts. In early December, we clicked through the promotional emails of more than 90 major retailers, filled … Read the rest

Twitter advertising with Social.com is segmented into two primary categories — Promoted Tweets (both Search and Timeline) and Promoted Accounts. Both are primarily purchased on a cost-per-engagement (CPE) basis, however for comparison purposes, they can be viewed on a CPM … Read the rest

Content management systems for the web and other digital properties have been around for nearly 20 years. But as marketing has evolved and demanded more of our supporting technology systems, it seems like we enter each year with more and … Read the rest

Every month, Litmus, an email marketing testing and analytics software, analyzes and publishes the latest data on email client market share from their system. They’ve been tracking email opens across a different devices and clients for over four years.… Read the rest

In June 2014, Facebook rolled out new, larger right hand side (RHS) ads, and at the same time reduced the total number of RHS visible at any one time. This dramatically changed both the cost and effectiveness of these ads. … Read the rest

South by Southwest Interactive is officially under a month away. March 13-17 officially marks the 22nd annual SXSW Interactive festival in Austin, Texas. It was just in 2007 when we saw Twitter launch at SXSW.

After your sender name, your subject line has the biggest impact on whether your email is opened or not. Its critical importance is why it’s the most tested email element and why it’s vital to stay on top of the … Read the rest

Facebook’s optimization algorithm has greater potential for optimal advertising performance when it has either a broader audience or broad placement options. In the case of the desktop or mobile news feeds, advertisers can either target multiple ad placements at once … Read the rest