Trophy Wife Wines, the smart and sexy wine company founded by Lexington local Gwen Ogle, is slated for release at Liquor Barn in November, 2012. Trophy Wife Wine is produced and bottled in Lodi, “the wine-grape capital of California”. Liquor Barn plans to carry the full line, which includes Chardonnay, Sweet White Wine, Pinot Noir and Big Red Blend.

Gwen Ogle conceptualized Trophy Wife Wines after working as a wine territory manager in the beverage industry, where she learned that many people still consider wine intimidating and complicated.

“I created Trophy Wife Wines to simplify the act of purchasing and drinking wine,” says Ogle. “I want people to feel that wine can be – should be – something simple to share with family and friends. The philosophy behind Trophy Wife Wines is all about having fun.”

The Trophy Wife artwork, created by Lexington native Betsy May, plays a big part in the playful message. The labels are vibrant, cartoon depictions of fabulous women, each as unique as the varietal they represent. The Sweet White Wine, for example, showcases a sassy blond in a bright pink dress, sipping a glass of white wine while flashing a diamond ring.

The slogan:

“Being fabulous is exhausting, relax with a glass of Trophy Wife Wines” adds to the overall branding message.

“Women are amazing,” says Ogle. “We can be mothers, workers and wives, all while looking good and feeling fabulous. I want Trophy Wife Wines to honor these women, while giving them the confidence to walk into a wine store and feel good about their selection.”