David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Curata Content Curation Software Arrives on iPhone, iPad and Android

Curata, Inc., a content curation company that enables marketers and publishers to find, organize, and share content, announced that a mobile app is available in the iTunes store for iPhone and iPad users, and the Android Market for Android users. The app enables Curata users to curate on-the-go. Curata expects the mobile app to expedite the curation process as busy marketers are now able to review and sift through content on a mobile device.

Corporate use of mobile devices continues to surge, and B2B marketers must have access to crucial tools when they need them, regardless of location. Curata's content curation software gives time back to busy marketers by enabling them to curate third-party content from multiple sources, as well as tag and categorize the content for easy organization.