• LG Electronics designs products to minimize their power consumption not only to boost energy efficiency, but also to reduce standby power which means the power consumed while an appliance is plugged in but not in use.

• Apply Recycling (ATROiD) in order to lessen the environmental impact of our products during recycling and disposal stages.

Services

• Apply MOT (Moment of Truth)

← Decisive moment in which a customer gets a certain impression of LG Electronics.

• Voice of Customer (VOC)

← preventing the same compliant from recurring.

• Customer Satisfaction Survey

( the feedback is used to devise strategies to enhance LG’s global competitiveness

• LG Electronics has an advanced security system for its server and network which includes a two-tier firewall to protect customers’ personal information. Personal information and payment details are encrypted using SSL

HR

Allows employees to enjoy enriching, energetic and stable lives. A number of other benefits are also available to assure employee health and safety.

On the third of every month, we safety inspection to remedy any safety problems, increase awareness of health issues,

Organization Culture

Union members have election and voting rights, with union leaders being chosen via anonymous, direct and confidential ballots, thus ensuring complete autonomy from the company.

the labor-management council in every worksite helps facilitate internal communication and create a foundation for mutual cooperation by ensuring all issues raised are resolved promptly.

We conduct monthly VOE (Voice of Employee) polls to review the execution of improvement tasks identified through the LG Way survey. The poll also is a way for us to deliver employee voices to the management. Senior managers assess the poll to identify common employee interest and gauge progress to create an engaging and satisfactory working environment for our people.

LG Electronics launched its first in-house magazine “GoldStar” in May 1967. For 41 years since then, the magazine has been a primary communication channel for employees. To mark the 40th anniversary of publication, the magazine shifted its focus to offer more business information to keep employees informed about company developments

the site called EP Communication offers news and information on company activities, messages from top mangers including the CEO, and employees’ ideas and opinions on new products and functions.

Standard

Meeting ISO 9001 shows that Portakabin has a Quality Management System which among other things ensures that it has a documented set of procedures for all key processes in the business and that these processes are checked for efficiency and outputs are checked for defects and put right where necessary. Being registered as meeting the requirements of ISO 9001 is very important to Portakabin. This is because many customers will deal only with organizations that can demonstrate they meet this rigorous standard.

Meeting ISO 14001 shows that Portakabin also has a well organized environmental management system. An environmental management system helps an organization to reduce its impact on the environment and minimize pollution.

Structure

Chief Executive Officer (CEO): Alex Wong

Chief Production Officer (CPO): Abe Field

Chief Financial Officer (CFO): Nate Bowen

Chief Information Officer (CIO): Natasha Noskowski

Chief Design Officer (CDO): Jessica Chiu

Chief Marketing Officer (CMO): Justin Gonzalez

Chief Sales Officer (CSO): Christian Bittner

Value chain

TO assist its suppliers in fulfilling social responsibilities.

LGE plans to launch a comprehensive supply chain (production facility) risk management program based on the EICC process in 2011, and strengthen CSR competence of the suppliers located in Korea and in potential risk countries.

The program

(i) will be promoted in order to reach LGE’s all production sites and suppliers, and obtain consent on compliance with the Supplier Code of Conduct,

(ii) evaluates the suppliers’ CSR risk,

(iii) conducts diagnosis to the high-risk classified suppliers, and encourages improvement, and

(iv) keeps monitoring to verify if the improvement is maintained at constant level, and support the suppliers to fulfill their social responsibilitie…...

Similar Documents

...English 134
24 January 2012
The Man Behind the Camo, by Kelly McBride, is a profile that focuses on the author’s younger brother, Scott, and his experiences with the concept of manhood. McBride goes about this by describing past events like childhood traditions and activities that she shared with Scott, and then providing her own commentary and thoughts on the matter. McBride’s detailed recounting of her personal experiences helps make this piece a well-written profile because it effectively gives the reader insight into Scott’s childhood as well as their relationship as brother and sister. This firsthand source (memories written onto paper) helps the reader to feel as if they were really there, and makes them more aware of what the actual events were like and how they helped McBride come to the conclusions that she did about Scott and masculinity. The author uses both quotes and detailed imagery to portray her brother in this profile, a combination that both appeals to the senses and works very well to describe events.
McBride uses quotes to emphasize or confirm the memory that she is currently describing, which helps to lend the reader a hand and give them a real example of the subject while helping to align the author’s train of thought and the story. For example, when McBride is recalling Scott’s first venture into manhood in the form of football she quotes him saying “’All of my friends were doing it that year. Football is just kind of the ‘guy’ thing to......

...1.0 Introduction of LG Electronics Inc.
LG Electronics Inc. is a South Korea multinational electronics company which is also known as the global leader and technology innovator in consumer electronics. The LG Company was a merger of two Korean companies, Lucky and Goldstar, from which the “LG” abbreviation was derived. (Mariush,2012) The company’s headquarter is located in Yeouido-dong, Seoul and the flagship subsidiary of the LG Group. LG has a global sales of KRW (Korean Won) 54.26 trillion which is equal to USD 49 billion in the year 2011. The company operates its business with four business units: mobile communication, air conditioning & energy solution, home entertainment and home appliance. (LG, 2012) It has 75 subsidiaries operates around the world that design and manufacture its products. LG is the world’s second largest flat screen television-set maker after Samsung Electronics Co. (Lee, 2012)
Home Entertainment
The LG Electronics which is also known as the top global players in home entertainment produces flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumers and also the commercial markets. LG is not only focusing on creating full-features devices but it is also emphasizing on following the technology boundaries to improve the products.
Mobile Communication
LG has committed to provide the best ever user experience to expand the next generation of communication by inventing new......

...Creating Value
for our
StakeholderS
the lg electronics Code of Conduct
ContentS
getting Started
Print
BaCk
ForWard
Creating Value
for our
StakeholderS
the lg electronics Code of Conduct
2011
the lg Way
No. 1 LG
ong-do Je ement Manag
sed ect Ba t Resp emen g Mana
lue ng Va s i Creat tomer s for Cu
2
Creating Value For our StakeholderS
ContentS
getting Started
Print
BaCk
ForWard
the lg Way is a reflection of core beliefs, values and aspirations that has driven our growth and success over the years. this is the success that leads us to create greater value for all our stakeholders.
ever since our products first touched our customers more than 50 years ago, a strong dedication to enrich our customers’ lives and a spirit of respect and unity among colleagues has always been at the heart of the Company. our management philosophy is a reflection of core beliefs, values and aspirations that has driven our growth and success over the years. this is the success that leads us to create greater value for all our stakeholders. Our Vision Being a no. 1 company is not about being the biggest or the most profitable. a true no. 1 company is one that holds sound and transparent management practices as the foundation to achieving global competitiveness and preeminent market presence. this is our promise to our stakeholders. We continue to practice “the right Way” to build an lg electronics that is respected by competitors,...

...LG IN THE INDIAN COLOUR TELEVISION MARKET
INTRODUCTION
Ever since its inception in India 'LG India' has made an impressive beginning and has shown commendable progress on all parameters of keeping in touch with the market.
This report aims to establish the factors included in the marketing plan of LG in India (in the colour television market) that has contributed to its rise to glory. This report begins by giving the origin and background of the company. Then the company and its environment have been studied. This includes the discussion of the PEST factors and Industry Analysis (Porter's Five Forces) followed by a SWOT Analysis. The next part involves the CSFS and competitive advantages followed by a discussion of the company's strategies. The last part then includes alternative strategic app and conclusion.
BACKGROUND AND ASSUMPTIONS
Origin
The Lucky Group (now known as LG) has its origins dating late back to January 5, 1957 when founder Chairman Hwoi Koo had invested all his personal assets in its formation with great success isn many rounds of reinvestment by the late 1950s, Mr. Koo announced his intention to get into electronics after much painstaking research and planning the Goldstar Company (now known as LG Electronics) was founded on 1.10.1958.
LG Electronics India Limited
After being appointed one of the official sponsors of CTV kits for the Asian Games in New Delhi - 1982, LG disappeared for the next 12 years.
Then in 1995 it came......

...A
PROJECT ON
“BRAND LG”
[pic]
Presented By:
Gurjit Singh – 3022
Heman Makwana – 3023
G. Kalaiarasan – 3025
Kalpana Patel – 3026
Acknowledgement
We would like to thank Prof Sohan Mahanty for providing us with such an important and challenging opportunity of preparing a project report on Branding which has enabled us to learn a lot about the Branding strategies, LG’s product innovations and marketing tactics for the Indian market.
It is a matter of great pleasure to express our sincere gratitude and thanksgiving to our Director – Dr. Bigyan Prakash Verma.
Last but not the least, we extend our sincere thanks to all the people who helped us directly or indirectly in way of ideas and valuable thoughts for making this project, a grand reality.
History of LG Brand:
| LG's history dates back to 1947 when Lucky Chemical Industrial Company (LCIC), the first chemical company in South Korea, was |
|established. In 1958, LCIC started Goldstar Company to manufacture consumer durables. Within a year of its inception, Goldstar manufactured|
|South Koreas first radio, A 501. |
|In the 1960s, it started exporting radios to the US and Hong Kong and manufactured Korea's first telephone, refrigerator and black & white |
|television. With the consumer durables business picking-up, LCIC changed its name to Lucky Goldstar. ...

...LG ELECTRONICS
South Korean multinational corporation South Korea's second largest electronics maker and the world's third largest appliance maker Company has 75 subsidiaries worldwide Design a d manufacture te ev s o s, home appliances, and es g and a u actu e televisions, o e app a ces, a d telecommunications devices. LG Electronics owns Zenith Electronics and controls LG Displays, a joint venture with Philips Electronics By 2005, LG was a Top 100 global brand. In 2006, LG recorded a brand growth of 14% World s World’s largest plasma panel manufacturer In 2006, its net income was $226 million, on total revenues of $24.7 billion
COMPANY – ITS SUBSIDIARIES
• LG Display, is one of the largest manufacturer of liquid crystal displays p y • In 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate TM phone, changing the company's i ' image of th maker of thi k 3G phones. f the k f thick h • Focuses on the design and marketing of phones such as the LG Shine and LG Prada (KE850 ( • The company was picked as 'The Design Team of the Year' by the Red Dot Design Award in 2006~2007 • Called the 'New Apple' or 'New Sony' in the industry and online communities • S Sponsor E li h Premier League club -Fulham FC. English P i L l b F lh
LG ELECTRONICS - ORIGIN
Established in 1958 as GoldStar, producing radios, TVs, g , g , refrigerators, washing machines, and air conditioners. Merger of two Korean companies, Lucky and GoldStar, from which the abbreviation......

...AN INNOVATION STRATEGY FOR LG ELECTRONICS
Thanks to the continuous technological innovation of handsets, the rise of mobile phones has been nothing short of phenomenal and the trend is expected to continue in the years to come (Frost & Sullivan, 2006). Their continued success is down to the fact that today’s handsets have become much more than simply mobile phones. A mobile phone can function as a camera, PDA and has many other features such as gaming functions and access to the Internet. Based on 3G, broadband is also paving the way for video-telephony and TV viewing. Characterised by continuous change and innovation, the mobile phone industry then sets an exciting stage for devising an innovation strategy. Our focus will be on mobile phone manufacturer LG. LG Electronics, Inc. is in fact a consumer electronics company with two other business units (Digital Display & Media and Digital Appliances), besides the Handset unit we will focus on in our report. On a global scale, LG’s handset division is 5th in terms of market share based on handset revenue, behind Nokia, Motorola, Samsung, and Sony Ericsson (see Appendix 1). Despite not being in the ‘Big Four’, LG’s market position is that of a strong challenger considering the many other ‘me too’ competitors that exist (e.g. NEC, Sanyo), but who fail to register in consumers’ minds. LG’s achievement can be seen to be mainly due to the success of their ‘Black’ series with popular models such as ‘Chocolate’ and ‘Shine’. Industry...

.... Introduction
3.1 PRODUCT PROFILE
A washing machine is a domestic appliance powered by a fractional horsepower (FHP) electric motor to wash clothes and household linen and dry clothes. The capacity of the washing machine is determined by the weight of the dry clothes it can wash at a time and is expressed in kgs.
3.2. SEGMENTATION: Washing machines can be segmented on the following bases:
3.2.1. Functions- Washing machines can be classified as washers, semi automatic and fully automatic machine on the basis of their functions.
* Washers: Washers are simple machines, which wash clothes but do not dry them. They are minimal in functions and are mainly manufactured in unorganized sector. These are single tub machines and are very low in price. These machines are becoming obsolete in the urban areas due to their inefficiency in performing certain functions.
* Semi automatic or Twin tub: These machines have two tubs, washing tank and drying tank. They perform more function than the washers but the sequencing and duration of each stage of the process like washing, rinsing and drying operations have to be controlled manually. Clothes need to be physically transferred from one tub to the other.
* Fully automatic: These are compact machines in which clothes are washed and dried automatically in a single drum. Depending upon the type of fabric and total weight of the clothes the wash combination is selected and the wash cycle is carried out automatically. Fully automatic......

...comp#1
unit 4, lab#1
Ms. Anderson
Profile
A loving mother is always a blessing but a loving and understanding mother can be hard to find. In one instant as kid I decided to take her car for a joy ride in the middle of the. On my way home I decided to take the 1996 honda civic off-road. Before I can get ten feet from the concrete the car is stuck teetering. I go home and try to find a way to bring it back before she goes to work. Being a kid I was worried about getting in more trouble then I could hand so I grab some tools and try to pop the steering colum to make it seem like it was stolen.
Maybe a year later I decide to take my grandfather’s truck for a ride. I was gone for a half an hour. In the mist of being gone I was distracted will driving and whent up a curb into the trunk of a parked car. After leaving the seen I end up going to make sure no one got hurt and was arrested. Later released to my grandparent’s custody. I end up staying there although I was dreading going home.
I could not pop the steering colum so I went home and went to sleep. When morning came my stepdad went in the garage to smoke a cigarette and found the car missing. He woke up my mom and the where frantic looking for the car. After about ten minutes they come in my room asking what did I with the car I told the I didn’t know what happen. So the end up reporting the car stolen after an hour of lies I finally said “I know were the car is because I took it and got it stuck.” Even after all the...

...LG Electronics’ Strategic Plan Analysis
Greg McMillan
TM583 Strategic Management of Technology
Professor Woody Wu
August 18, 2011
Introduction
LG Electronics Inc. founded in 1958 and headquartered in Seoul, South Korea. The company is a major producer of consumer electronics and has over 70 subsidiaries that manufacture TVs, video and audio products, appliances, refrigerators, wireless phone handsets, air-conditioners, and communications devices. LG Electronics has annual revenue of about 23.8 trillion and employs about 66,600 people.
LG Electronics’ mission is to be among the top five electronics brands in the Africa and the Middle East. This vision is simple and clear: venture into new markets and win the consumers by giving what they want. Capturing new markets and providing a strategic direction for all LG Electronics activities in the Middle East and Africa is the main target (Times of Oman, 2006).
On the other side, many promising markets like Algeria, Sudan, Angola and some others whose economic power is growing strong are being neglected. LG Electronics is focusing again to regain those markets. The company will use a new marketing strategy such as using power retailers instead of using traditional channels of marketing like using dealers. Traditional dealers are losing their power whereas the power retailers are gaining market share like Carrefour (Times of Oman, 2006). The company is looking to achieve a turnover of $6 billion, to......

...com/reports/1874391/
LG Electronics Inc.: Company Profile and SWOT Analysis
Description:
Synopsis
ICD Research's "LG Electronics Inc.: Company Profile and SWOT Analysis" contains in depth information and
data about the company and its operations. The profile contains a company overview, business description,
financial ratios, competitor benchmarking data, SWOT analysis, key facts, information on products and
services, details of locations and subsidiaries, plus information on key news events affecting the company.
Summary
This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to
gain a better understanding of the company's business.
ICD Research's "LG Electronics Inc.: Company Profile and SWOT Analysis" report utilizes a wide range of
primary and secondary sources, which are analyzed and presented in a consistent and easily accessible
format.
ICD Research strictly follows a standardized research methodology to ensure high levels of data quality and
these characteristics guarantee a unique report.
Scope
- Examines and identifies key information and issues about LG Electronics Inc. for business intelligence
requirements
- Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats
(competition). Strategic and operational business information is objectively reported
- Provides analysis on financial ratios along with a competitor benchmarking section
- The profile......

...be able to adapt to its differing needs. These needs are established through companies implementing strong action plans in relation to its global expansion, or globalisation. LG Electronics effectively expanded their market through adapting their products to fit the needs of the everyday consumer of different regions, cultures and people of the world.
This is exemplified through their understanding of Korean culture, through designing a refridgerator to separate the potent odour of common a Korean cuisine. Following the success of this product the company then proceeded to adopt these idealogy across the whole of the company, in that they remain dynamic and compete against other companies through establishing a need of these particular products in different envoronments.
Other examples of market research leading to successful products include the implementation of larger vegetable and water storage compartments in fridges on the Indian market. LG has established itself as a major international appliance company through targeting the largest consumer market in the world, China. The globalisation of the company has allowed it to dominate in a competitive industry over the last two decades, shown through its impressive financial gains, in 2005 their global sales reached US$2.27 billion. Furthermore LG electronics im implementing marketing strategies specific to each region shown through their targeting of Bollywood actors to endorse their products. This would reach a large......

...resources
* Ability to achieve economies of scale
* Access to distribution channels
* Technological progress
It is important to consider that key success factors may change over time, especially as the product progresses through its life cycle.
[edit] Applications
The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what techniques they use to do so.
Business and Market analysis – LG Malaysia
http://www.iservices.ilokabenneth.com/LG_Malaysia.html
SWOT ANALYSIS OF LG
http://www.scribd.com/doc/31494132/LG-Electronics...