Starbucks is wading into the fermented-tea waters. The Seattle-based coffee giant has announced its own line of kombucha, offering six flavors under the Evolution Fresh label. The bottled beverages, available at grocery stores and markets, will initially launch in Boston, Chicago, Los Angeles, San Francisco, San Diego, Seattle, and New York City.

Built in the mazelike remains of an old mafia hangout on 39 th Street, Mark Fisher Fitness makes a solid case for being the most delightfully bonkers gym in existence. A mannequin adorned with a hot pink tutu and a giant unicorn mask poses by the front desk.

Bathleisure is the next wave of athleisure. It focuses on the comfort and versatility of your favorite pajamas and house clothes, by reworks them with tailoring and style details that make them suitable for public consumption. Here’s what you need to know about the new look everyone from Justin Bieber to Rita Ora’s recently embraced.

Research from influencer marketing firm Buzoole has revealed that #ad campaigns are more popular than ever in 2018. The company took a look at sponsored content running across various media platforms and found that Instagram posts featuring #ad and #sponsored have grown 44 per cent in the first half of the year.

The Cycle Charcoal, “toxins” and other forms of nonsense are the backbone of the wellness-industrial complex. Before we go further, I’d like to clear something up: Wellness is not the same as medicine. Medicine is the science of reducing death and disease, and increasing long and healthy lives.