Received the official announcement today of two retail stores opening in South End this Summer/Fall. BRIEF, a men’s underwear, swimwear and lounge-wear store will redefine how men shop and look. SHU, a ladies shoe, handbag and accessory store will refocus our attention on accessories. The two retail stores will be housed within an 8,200+ square feet building located at 1426 S. Tryon Street on the cross streets of S. Tryon and Winona.

These stores will be a great addition to South End and excited to have Dan the Shoe Man (Dan Mauney) returning to retail and bringing it to South End!

The full press release with more details about BRIEF and SHU are below.

Two Retail Stores Opening in South End

Dan the Shoe Man Returns to Retail

Two retails stores will debut in Historic Southend this summer/fall. BRIEF, a men’s underwear, swimwear and loungewear store will redefine how men shop and look. SHU, a ladies shoe, handbag and accessory store will refocus our attention on accessories. The two retail stores will be housed within an 8,200+ square feet building located at 1426 S. Tryon Street on the cross streets of S. Tryon and Winona.

Local guru with decades of successful businesses in Charlotte, Dan Mauney, or Dan the Shoe Man – known by many in the area, is the owner and merchandiser for these two cutting edge stores. With over two years in the planning, Mauney is ready to put his soul into these two stores or better yet, sole and briefs. When asked why Southend, Mauney replied, “I shopped Charlotte over and over for the perfect neighborhood. I found this space early on and kept returning to it. It’s perfect. The neighborhood is right!”

Heralding from a successful charity fashion show produced by Mauney, BRIEF, a brick and mortar store, will redefine men’s underwear in a 1,000 square feet of space. The shopper will delve into the world of the best designers including internationally known brands such as Calvin Klein, SAXX Underwear, Hugo Boss, Diesel, 2Xist, C-IN2, Parke & Ronen, Hanro, Andrew Christian among many others. The collections of swimwear will offer everything from speedos, square cuts to traditional board shorts. Finally, loungewear will include everything from lounging clothing, weekend casual, athletic and yoga wear, robes, etc. Mauney adds, “With our loungewear, we want to be your go-to source from everything from workout gear to simply lounging around the house.” BRIEF will debut this summer.

SHU will be a 4,000 square feet ladies shoe, handbag and accessory store and will offer men’s shoes/accessories by spring, 2014. The shoe store returns Dan the Shoe Man back to women’s shoes after a two-year hiatus and 21 years in the business. Against a contemporary backdrop of a store design, over 60% of the lines carried in the store will be introduced to the area for the first time. Brands offered include LK Bennett, Schutz, Vince Camuto, BCBG, Andres Assous, Vera Wang, See by Chloe, Navy by Jil Sander, Jean Michel Cazabat, Isola and many others. The store will offer a Wi-Fi lounge, a design center, state-of-the-art technology and numerous store events for the shoe connoisseur. Longtime friend and shoe vendor, Jenifer Cleary from Vince Camuto, stated “I am thrilled that Dan is opening SHU and l look forward to partnering with him on his success! Dan’s innate sense of style and sophistication will make SHU “THE” place to shop!” She continues, “Dan is on trend, open minded, bold and daring…I can’t wait to see what he has in store for us!” SHU will debut this fall.

Both stores will operate as a brick and mortar store and also have an eCommerce site. For more information, please visit www.shopbrief.com and www.shusalon.com to join the company email lists and follow them on Facebook, Twitter and Pinterest.