You Had Me at Donuts

TJ Maxx offers a private shopping event for card holders. What a fun way to retain customers (by showing appreciation), encourage new card subscribers, and get people shopping! Not only do you get to browse the new fall selection with a smaller crowd, but they throw in some extra perks — a free tote and breakfast! Ummmm, yes please! They sent a few emails, but this one caught my eye with the donuts, lol. I also like the animation that grabs your attention and staggered flow that keeps you scrolling. As an added bonus, it’s smart thinking that they allow you to download a digital version of your card in case you lost yours.

From: TJX RewardsDate: 10/03/17Subject Line: Take a peek at some of the fun

After the event, they followed up with this email. The pictures make it look like a fun experience and I also see there were “exclusive” racks. It made me regret missing it and definitely enticed me to catch the next one. As if reading my mind, below the pictures are details for the next event! Bottom line– if you’re having trouble getting attendants at your in-store events take these notes: snacks, freebies and fun follow-up pictures!!