m strategies inc. (MSI), a full-service public relations agency specializing in traditional and emerging media strategy, media training and messaging, has announced its selection of The SoupMobile as its 2010 annual pro-bono public relations services recipient. The SoupMobile will receive one year’s worth of free public relations services within an agreed upon scope of work.

Founded by David Timothy in 2003, The SoupMobile is a non-profit mobile soup kitchen feeding and sheltering the needy and homeless in the Dallas area. In addition to its mobile soup efforts, the organization also leads its SoupMobile Village, a series of group homes designed to place homeless men or women right off the streets and on the path out of homelessness. Additionally, the Dallas-based organization hosts an annual Christmas Angel Project, in which 500 homeless men and women are provided with free stay at the downtown Dallas Hyatt Regency Hotel for Christmas, and are provided with new clothes, gifts and a banquet held in their honor.

“The SoupMobile has a clear mission—to feed the hungry and provide shelter to the homeless,” said L. Michelle Smith, President and CEO at m strategies inc. “Their story is also compelling, and we look forward to sharing it on their behalf so that we can increase awareness and drive volunteers and donors their way.”

Since 2003, MSI has engaged in this pro-bono program. Most recently, the agency provided counsel for The Forth Worth Chapter of the Hispanic Women’s Network of Texas (HWNT), specifically for its Latinas In Progress Program (L.I.P.P.). The agency has also assisted Promise House, a teen runaway and homeless advocacy organization, with its annual “Who’s Sofa Surfing Tonight?” campaign; provided community-awareness service for at-risk youth outreach organization Services of Hope; and created awareness to help drive ticket sales for the Dallas Furniture Bank’s recent “Top Chef” cook-off competition and fundraiser, which featured local Chefs Casey Thompson and Tre Wilcox.