How Amahi started their logo design journey

Company name

Overview

Amahi a startup in Silicon Valley, California, that offers powerful, yet simple networking and storage software for homes and small offices. Amahi is like the Apple App Store for NAS/Storage devices/Routers and Home Servers. Amahi has some top media streaming and webapps, installable with, literally, one click.

Amahi is looking to create a new identity and web site makeover of the current identity and site at http://www.amahi.org into a site with support, pro options, and other services. An attractive logo is the first step in this process.

Amahi is a “Home Server” and it’s about making the best software for home networking and storage on earth. Amahi is a new, modern, fresh and different "web-connected" software for PCs, NAS (Network Attached Storage) and Routers. Amahi is open source, has a great community and has the largest collection of web apps in the world.

Once we have the winning logo from this competition we will commission a web re-design. We will likely require follow-on work with the winning designer, especially if you do web design! (We already have the brief written)

Tell us a bit about who you are and the people you reach

Amahi has savvy and up-to-date technical users. Our current user based is enthusiasts, but we aim to attract techie and hip users, like those who use Boxee, Tivos and Apple devices.

Anyone who installs a wireless router in a home or a small office network is our target audience.

Our current users are somewhat Linux savvy and we would like to grow as we make our software easier and more appealing to more mainstream users.

Amahi has the largest app store of media apps and web apps for networked storage and routers/gateways in the world.

Requirements

No animals. Stay away from from penguins, animal shapes and cartoons. Amahi is about making home networking and storage simple, not so much about Linux.

DO NOT BASE IT ON OUR CURRENT SITE! Our new web site will be commissioned around your logo design!

We require the original raw files for the logo for tweaking later on, even if we call you to make the changes. You must organize your design layers, etc. nicely so that it can be tweaked for particular purposes over time.

Soft Requirements and General Guidance

We like the slightly glossy feel with a bit of relief. We also like a slight/subtle 3D look (not full 3D), but will consider all nice looking ideas! Subtleties are important.

You must read the h full details ttp://alpha.amahi.org/AmahiLogoBrief.pdf for all the details nicely formatted and some reference logos we like]

The final version must be delivered in a a raw form in scalable format like .ai/.eps.