mylifestylenews

2015-10-13

PHILIPP PLEIN @ FW2015/16 Ad Campaign

PHILIPP PLEIN FW2015/16 Ad Campaign starring social media super star Lucky Blue Smith and model Sarah Brannon showcases the urban match and the extreme street-style luxury. Shot in New York by Steven Klein in a ultra-digital set-up that portray the uncompromising modernity of the collections. "This season is about modern street warriors, this new generation of wonder women and men that walks our metropolis around the world. I feel that Lucky Blue and Sara perfectly embody both the mood of the collection and the brand itself with their fresh and edgy attitude. Steven brilliantly recreated the atmosphere of the shows. Through his shots you can re-experience that exciting vibe. It's one of the best campaign we ever did." Says Philipp Plein.

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Life is about LIGVING it! mylifestylenews is a micro web-mag based in Hong Kong that delivers a daily up-to-date international and domestic fashion and lifestyle related events in a petit journal way. Founded in 2011, mylifestylenews is an intimate and collaborative site created for a global audience who enjoy following the adventure in latest trends and happenings around.