Let the ad wars begin! This week started with an Obama campaign web ad that targeted Mitt Romney’s time at Bain. A conservative Super PAC tried to strike back, proposing Romney’s campaign bring back Rev. Jeremiah Wright as a campaign issue. The media jumped on the stories immediately. National Review senior editor Ramesh Ponnuru, Newsweek/Daily Beast columnist and CNN contributor John Avlon, and RealClearPolitics’Erin McPike will be on to discuss if the media have been used for free publicity.

After a week of hype, Facebook goes public on Friday. PandoDaily.com’sSarah Lacy talks to Howard Kurtz about how Mark Zuckerberg has done it.

We’ll also have Larry Kramer, the digital pioneer who is now set to take over USA Today’s online future. And watch Howard’s conversation with Mike Rubens, the former Daily Show producer who realized that the people he thought he hated weren’t so bad after all.

About "Reliable Sources"

Now more than ever, the press is a part of every story it covers. And CNN's "Reliable Sources" is one of television's only regular programs to examine how journalists do their jobs and how the media affect the stories they cover.

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About the host

Brian Stelter is the host of "Reliable Sources" and the senior media correspondent for CNN Worldwide. Before he joined CNN in November 2013, Stelter was a media reporter for The New York Times. He is the author of the New York Times best-seller "Top of the Morning."