Kardashian Khroma at Ulta! Kim Talks New Makeup Line

Eye makeup junkies rejoice: Lush lashes like the Kardashian sisters are no longer a pipe dream! Kim, Kourtney, and Khloe’s much-anticipated Khroma cosmetics line just hit Ulta, so fans of their signature glam makeup looks can now get in on the action. "The beauty world is something I'm just so fascinated by—I took makeup lessons when I was 14, and I've always loved everything you can do with hair and cosmetics," Kim told InStyle.com. "I think it was a natural evolution for us to start our own line, and our fans are always asking which products we're using. I wanted to be able to give that to them." Khroma boasts a range of falsies and mascaras for all of your lash needs, multicolored shadow palettes to achieve statement eyes, and a lipstick and gloss duo for creating the trademark Kardashian nude lip. Plus, all of the products are priced at $20 and under, so you can afford to stock up! Shop the line at ulta.com now.