Tag Archives: marketing

Flipboard is an iOS and Android app that you can use to browse articles from your favourite publishing sources.

Just three months ago, they enabled viewers to become curators, I.e. you could start curating and publicising your own virtual magazine (on the Flipboard platform). Give it a try.

I’m now curating two magazines that are quite relevant to aerospace types:

(1) Free Spirit – Everything of interest to those who want to live and work on their terms, free of The Man! (2) Fly Ahead – Drones, UAVs, independent aerospace firms, and the free-minded professionals who want to take aerospace forward and won’t settle for the status quo!

Feel free to subscribe to either/both of them! Just download the free app, and search on the magazine names.

As a self-confessed critic of the aerospace industry, I never thought I’d hear myself say this:

I think Google should take a lesson from commercial aerospace.

Google has abruptly decided to shut down its Google Reader tool, without replacement or merging the functionality into any other tool.

Just imagine an announcement like this from Boeing:

“Boeing announces today that it is withdrawing all support for the 767 line of aircraft, as of two months from now. Operators of these aircraft will need to make alternative arrangements in support of their customers.”

Operators of these aircraft would be seriously inconvenienced and out-of-pocket. Some would find their very survival threatened.

Last week, I attended a seminar entitled Sizing Your Market, given by two Bristol-area gentlemen (Greville Commins, Matt Hatch). Between them, they have launched, led, and exited several tech businesses over many years.

It’s an important topic to businesses, that’s obvious.

On the surface, though, it might seem to be an irrelevance to lone rangers who just want to beaver along and get the day’s work done..

It’s not.

Even if you are an employee, or a contractor working for a single customer at a time, you’ve got to think like a business if you want to protect yourself and get ahead. You’d better have at least a gut feel for how many other people you are likely to work for in your lifetime, what their needs/wants are, and how much they are prepared to pay for your services.

Here’s a quick summary of what I learned at the Sizing Your Market seminar: