RESPECT FOR ANIMALS — BLOOD RED

“Ethical Fur” is the latest of a series of endless scams that the beauty industry has pulled to justify animal cruelty. So, if people find that adding the word "ethical" to a cruelty is enough to condone it, we're taking it a stretch further and introducing "Ethical Blood". We've created a make-up brand made of “Ethical Blood” to showcase exactly how ridiculous the ethical fur excuse is.