Thursday, August 11, 2016

This Week at the ACCE Annual Conference

By Kathy Young, Principal and COO

As the national economic development sponsor for ACCE, the Market Street team always looks forward to early August and the chance to reconnect with friends and clients from around the country. This year’s annual conference is in Savannah, Georgia, a city that is near and dear to me personally. My hometown, Brunswick, is an hour south from the community that some still call “the Hostess City of the South.” I have many family and friends there, and I wrote my Georgia Tech City Planning school entrance essay about General Oglethorpe’s plan for the city, which created the many beautiful squares that are enjoyed by residents and tourists alike.

With more than 1,000 Chamber professionals in Savannah for the week, there have been plenty of opportunities to enjoy the city and learn from its history. As always, ACCE works hard to integrate the host city with the conference agenda without distracting from the valuable workshops, think tanks, keynote presentations, and committee meetings that are scheduled throughout the week. Based on reports from the Market Street team (we have five staff members in attendance) and the social media coverage of the week, this year’s conference has once again provided quality networking opportunities, genuine learning and sharing, and inspiration.

The vitality of the Chamber profession is evident everywhere you look during the conference, from the First Time Attendee gathering to the recognition of new Life Member honorees. The annual Certified Chamber Executive (CCE) breakfast was once again very well-attended and thought-provoking, as three very experienced Chamber professionals (Harvey Schmitt, Raymond Burns, and Kit Cramer) discussed the legacy of their work. Our CEO, Mac Holladay, moderated the panel following the recognition of the seven new CCEs.

This year the conference featured seven tracks – Leadership; Membership/Revenue/Events; Marketing/Communications; Economic/Community Development; Public Policy/Government Relations; Education/Workforce; and Diversity & Inclusion. Next week’s blog posting will feature more takeaways from various sessions – in the meantime, we want to thank Mac’s guest panelist’s for yesterday’s standing-room-only session on “Inclusive Growth: Policy, Programs, and Progress.” Bob Morgan, President and CEO of the Charlotte Chamber and Courtney Ross, Chief Economic Development Officer for the Nashville Area Chamber were gracious with their time and engaged the attendees. We’re looking forward to Market Street VP Matt Tarleton’s afternoon session on “Attracting and Keeping Millennial Talent,” which will also feature Kate Atwood from the Metro Atlanta Chamber; Shannon Full from the Fox Cities Chamber; and Shannon Hoeg, Chair of the South Shore Chamber’s Young Professionals group.

And finally, I have to give a huge shout out to the ACCE team for expanding the conference app features (with partners at The DoubleDutch Team). For the first time in nearly a decade, I was unable to attend the conference at the last minute. I had already downloaded the app and began using it before my plans were cancelled, so I’ve kept it close all week to follow from afar.

While a lot of session highlights are being shared on Twitter, the conference app has a much more personal feel. Chamber professionals have embraced the app this year, posting photos, key takeaways, and using it to connect with their colleagues from around the country. It also seemed to help fight off the boredom experienced by many during travel delays earlier this week (thank goodness Delta is getting back to normal!).

Even though the app is intended for actual conference attendees, not “observers” like me, I think my app usage and experience reinforces the value of online learning and social networking. In this case, it’s a consolation activity that is helping offset the fact that I can’t be there in person, but there are plenty of chamber professionals who simply can’t accommodate the days away for scheduling or resources reasons.

For anyone out there reading and wondering if they should download the app… it’s not too late to follow along with ACCE. Maybe next year there will be a new category of “virtual attendees” along with the 1,000+ actual attendees!