Research Writing Marketing

We are an international internship organization that provides students and young professionals to undertake an internship abroad in one of our 9 locations (Shanghai, Hong Kong, New York, London, Dublin, Madrid, Melbourne, Toronto, Chicago and Tokyo)

THE OBJECTIVE

Our company wants to begin marketing to local students in China and to attract more Chinese students to sign up to our program. However, we have never done business in China before. Therefore, we want to begin by approaching marketing agencies in China who can help us.

REQUIREMENTS FROM THE MARKETING AGENCY

Basically the agency should be able to translate our marketing messages into Chinese/Mandarin but also the use correct tone for the audience without overselling our product. We want them to develop a marketing roadmap telling us where we need to be (Baidu, WeChat, Youku) and how they will implement it.

THE TASK:

We need to shortlist 15 marketing agencies in China who can help us with our need.

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