Finding the return on investment (ROI) from a social media campaign can be a difficult task, to say the least – but it just got easier for HootSuite Enterprise clients. The popular social media management platform has announced...

Google+ has had its fair share of problems differentiating itself from other, more established social networks, and because of this, it hasn’t exactly skyrocketed in popularity. However, it turns out that by ignoring Google+...

Watch out Yammer – because HootSuite just launched an internal communication tool that enables organizations to have conversations without leaving the social media dashboard. The social media management platform released the...

Whatever your opinion on the future of Facebook is, all Web workers - from marketers and designers of all types, to analysts and entreprenuers - need to know how to manuever in that particular social network. More often than not, an...

Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center...

Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...

In the past few years, social networks have evolved from sites where people keep in touch with close friends to valuable marketing platforms where businesses can communicate with their customers. These websites are now arguably some...

One of the 'Net's most popular sharing platforms, AddThis, has announced enhancements to its sharing tools. And in testing, these updates have proven to increase sharing by 11 percent. The platform's change in layout and...

The market is flooded with a number of enterprise social solutions, and most of them do a great job at one thing: creating a place where employees and customers can interact and share information. The problem is that’s ALL they...

AddThis is the latest company to join in the fight against Password Fatigue . The social sharing platform has announced the integration of Social Sign In to its suite of social plug-ins, which enables users to log in to a website using...

If you are bummed about your new Klout score , you might want to head over to the other social influence rating site – Kred – for a new way to discover your social influence. Kred just launched Kred Story, which enables...

Are you ready to publish Facebook posts that target your audience based on information such as their educational background or current relationship status? Earlier this month, Buddy Media announced the integration of several new targeting...

New social commerce site Lish.com is enabling consumers to discover and purchase the hottest products on the social Web. The product discovery site is currently in beta, and was recently launched by popular F-commerce platform Payvment...

Finding a job can prove to be a difficult task, especially in today’s economy. And although most media stories focus on how the economy is affecting the job search for recent grads, many have overlooked how previous generations...

For the general public, social media seems to have exhausted much of its potential (for now, at least). Facebook, Twitter, Google+, Tumblr and other sites have allowed users and businesses to connect, communicate and share content...