First you have to understand that Google’s objective is to promote the best websites, not the best “optimized” websites. Search engines want to display the most accurate and varied results for each and every search query. Search engine optimizers know basically what the engines are looking for and attempt to gain a competitive advantage by “gamming” the system. Read More

A personal friend of mine...an attorney, told me that he contracted with a search engine optimization company, (let’s call them the “Mellow” Pages) because they claimed to specialize in search engine optimization for personal injury attorneys. Read More