Vanilla cakes

logo designs and branding

Name: Vanilla cakesDate: 2018Project: logo designs and branding

We implemented rebranding for Vanilla Cakes Company which deals with the production of cakes and pastries. We only maintained the colors from the previous brand. The main task was to convey information about company’s activity to the customers through branding. While carrying out branding, we wanted it to be bright, unique, memorable and attractive. Logo is based on such elements that are directly associated with the production of cakes and pastries and maintain their recognizability by the consumer via its uniqueness. We paid special attention to the creation of font, which continue the idea of logo with its structure.