Powerful Incentive Technology

Is Your Incentive Supplier a Walmart or a Neiman Marcus?

by:
Steve DamerowFebruary 12, 2016

After managing thousands of loyalty and incentive promotions for the past 35 years, I have become enthralled with corporate culture and how companies view themselves relative to the vendors they wish to work with.

All sales incentive companies, such as our own Incentive Solutions and Loyaltyworks, ultimately strive to sell the same end result; however, they go about it differently based upon their own C-suite objectives, sales cost overhead, technology, and investor expectations. As a result, the incentive companies’ branding and product positioning tends to trickle down and eventually manifests itself in how their incentive clients perceive they are best served.

Please consider my subjective department store analogy and determine which “incentive store” you see yourself most likely to shop in.

The Incentive Vendor Branding Positioning Hierarchy:

Neiman Marcus: crème de la crème, can’t go wrong, but will “needless markup” make people consider you a lavish spender

We just won "Best Channel Incentive Program" by Incentive Magazine, are Inc 5000 company, have perfect BBB ratings, won “Best & Brightest Atlanta” 3 years in a row and, most important, a recent survey of our 220+ clients gave us a 95% “excellent” rating and would recommend us to a friend.

If incentive programs were a pair of shoes, where would you shop?

Contact me at 678-514-0203 for a free “fitting” and see the future of "B2B Promotions".