If your company is constantly re-branding, re-messaging and changing the style you use to talk about your products to customers, you’re headed down a dangerous path. Some change is good. Constant change confuses your audiences: prospects, current customers, media and industry analysts. It’s also an indicator that as a business, you’re uninformed and naive about…

Contrary to popular belief, team conflict is essential for smart decision making. Though conflict is often judged as a “negative” within a team dynamic, critical voices help teams make better strategic decisions for innovative ideas and problem solving. Herd mentality kills creativity and often yields costly decision making faux pas because team members are afraid…

Today Mary Meeker, the esteemed Internet industry analyst from the long ago dot-com boom, shared her annual report – 2015 Internet Trends – at Re/Code’s annual code conference. As always, it’s steeped in great data and insight that will be quoted in business and VC presentations for the rest of the year. If you’re in…

500 Startups’ first Weapons of Mass Distribution (aka Marketing) event was chock-full of actionable insight. The speakers were top notch, hands-on optimization and analytics gurus that focused on all things we marketers care about – customer acquisition, acquisition costs, quality leads (rather than quantity), testing within reason – based on where you are in your…