Big Data is pervasive in all industries, I have always been someone who embraces change, so I’m a fan of the recent surge of data driven applications, but there is a dark side and it’s important to not get lost in it…

So, let’s get to it. Information about real estate is now available to ALL people. There is a tidal wave of it (Remine, Property Radar, Inman, etc). People can find it ALL on their own. So, where does that leave us? Will we (Man) be obsolete in real estate? The answer is, YES, BUT it will ONLY replace us if we sit back and let it. If we look at Big Data as a tool that can help us provide extra service to our clients, it will only help us.

When everyone runs in one direction, I tend to run in the other. You need to embrace the change with the machine that is Big Data and spin it to your advantage. Old school is the New School. The most important thing you can do is form genuine relationships and keep them. What it comes down to is, PEOPLE CARE ABOUT PEOPLE and will always choose them over a machine. Be that person your client wants.