SEW Experts: A Convenient Truth: To Link Builders With Love

There’s no doubt link building is a win-win. The only way to acquire relevant and meaningful links is to provide some value to the Internet community. In today’s Link Love column, “A Convenient Truth: To Link Builders With Love,” Sage Lewis explains that the question is not, “How do I get links?” The right question is, “How do I become interesting and valuable to an online community?” or, “How do I differentiate myself in a sea of sameness?”

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know?

Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you're new to this environment, or have new team members that need to be trained up, we've outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level.

We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of the competition.

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). What does this mean for SEO, and how should webmasters and SEOs adapt?