Twitter buys little-known startup to gain new head of product

Twitter Inc. is hiring Keith Coleman, who has a decade of experience at Alphabet Inc.’s Google, to oversee products, filling a position that’s been empty since January.

Twitter bought Coleman’s little-known startup, Yes Inc., as part of the deal. The company’s apps, designed to help people meet up, will be closed.

At Google, Coleman led product for Gmail and related services, according to his LinkedIn profile. On Monday, he will start as Twitter’s sixth head of product in as many years. The San Francisco-based social media company has cycled through leaders in the role while struggling to grow its audience.