Welcome to the 3rd annual Alberta Craft Brewing Convention!

Taking place in the heart of downtown Edmonton, the third installment of the Alberta Craft Brewing Convention will welcome approximately 500 people for networking, learning, and celebration.

Over three (3) days, we will present informative speakers, networking opportunities, and the chance to get up close and personal with the major players of the Alberta craft brewing industry.

Agenda Overview*

—— Pre-Conference Events ——

Monday, March 4

Tourism Workshop ($55)9:00 a.m.–4:00 p.m. – Blind Enthusiasm Brewing Company, 9570 76 Ave NW, Edmonton, AB T6C 0K2Do you have a tourism experience or product idea that needs support? Join Edmonton Tourism for the morning portion of this workshop as they take you through some of the basics of experience development and explain the benefits of working with Travel Media, what it means to host a Travel Trade FAM tour and show you tips to enhance your social media presence.

Tourism Calgary and Stormy Lake Consulting will be hosting the afternoon of this workshop to help you work towards brand ‘clarity' and help you build a living brand guide for you and your team to use every day. Your brand is who you are in the minds of your audiences. It is the intangible sum of your product or service's attributes: your name, your packaging, your price, your history, your values, your communications and your actions. Your brand is defined by your audiences, but you can, and should, have a say in the matter. It is essential to be clear about what makes your brand distinct and use this clarity to inform your decision making so that you can live the brand every day. Tickets are available here.

Networking Evening6:00 p.m.–10:00 p.m. – At various breweries across Edmonton, ABStart #ACBC2019 with an opportunity to network with members of Alberta's craft beer industry. Departing from the Westin Edmonton, ticket holders of this event will visit Edmonton breweries for an evening of local craft beer and food. Transportation will be provided and the schedule will be released next week. The shuttle will continuously pick up and drop off guests at the Westin Edmonton, 10135 100 St NW.

Want to join this tour? Here's how. To get access to this event, you must have proof of purchase of a ticket to the Alberta Craft Brewing Convention (or an add-on event such as the Tourism Workshop or New Brewery Workshop) from Eventbrite.

Tuesday, March 5

New Breweries Workshop ($55)8:00 a.m.–11:30 a.m. – Edmonton Convention Centre (Salon 3)This pre-convention workshop, sponsored by Masuch Law. Tailored towards breweries-in-planning. In a little over four (4) hours new members of Alberta's craft beer industry will get an in-depth overview of the makings of a successful brewery. Enhance your #ACBC2019 experience with this add on workshop. Tickets are available here.