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The Email Marketing Blog

Transaction emails… The one of the most important communication channel of e-commerce websites, SaaS businesses and similar websites. From new user signup emails to password reset emails, from notification emails to order confirmation emails, from shipment emails to message notification emails, transaction emails should definitely be delivered to user inboxes. In addition to professional email…

Black Friday and Cyber Monday all around the world have become such days that the online-shops take note of, campaign and present yearly offers and in which people’s shopping tendencies rise. In the circumstances, it has become high of importance that the e-commerce website owners plan these days properly in regards to e-mail marketing if…

Consumers look for discounts and campaigns in their own favorite brands. Especially in the holiday periods and special discount days such as Black Friday and Cyber Monday, they start searching for free product and gifts in advance. Well then, what does it mean? This means that you have to start e-mail marketing practices specific to…

One of the most asked questions to our customer success team is what fonts can be used in HTML emails. When designing the email, it’s a common approach to use nice-looking, cool fonts but when it comes to HTML and email clients, it’s always safer to use one of the cross-platform fonts. Email clients have strict…

When it comes to getting more leads for your business, building a strong email list is one of the best things you can do. Once you have a solid list of interested subscribers you can send them regular updates along with tailored promotions, new product launches and email only offers. One of the best ways…

When it comes to email marketing, the success of your campaigns depends on many factors. The quality and relevance of email subjects, the design of your email, copywriting, call-to-action labels, delivery date and time, etc. Once you create your email, make the final adjustments and hit the “Send” button, it gets delivered to your thousands of subscribers in minutes. That’s really amazing.…

This week, we released a new metric to help you understand how much revenue you generate from your marketing automation scenarios and email marketing campaigns… For example, you have used Sendloop’s Facebook Lead Ads integration and acquired 1,000 new leads for your business in two days. You have spent $100 for this lead generation campaign. Afterwards, you have…

While adding new features to Sendloop every week, our development team is also working on replacing existing features with more advanced and easier ones. The subscriber import feature is one of them. A few days ago, we rolled out our new import tool which has a new, clean and easier to use user interface and also…

Gmail has announced that they are going to change their DMARC policy in June. Since day 1 at Sendloop, we strongly encourage our users to register their own private domains and use these domains as “from” email address in their email marketing campaigns. Therefore, Sendloop users will not be affected from Gmail’s DMARC policy change. Email marketers…

We are excited to introduce our latest app for Shopify e-commerce businesses: Sendloop Marketer. Sendloop is one the first email marketing companies who have integrated with Shopify back in 2008. Since then, hundreds of Shopify e-commerce businesses have been using Sendloop to run their email marketing campaigns through Sendloop… And today, we are excited to introduce our new app for Shopify;…