Cruise Club has been appointed as the representative in India for Dubai Business Events, a division of Dubai Tourism and the city’s official convention bureau. Based out of Mumbai, Cruise Club’s role is to increase Dubai’s market share from incentive groups and corporate meetings. The team has already begun delegate boosting activity, promoting upcoming events such as the Lions Clubs International ISAAME Forum, which will take place in December at Dubai World Trade Centre. It was earlier represented by Charson Advisory. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “India remains a top priority for us, now consistently being the largest source market for tourists to Dubai. This is a feat achieved through years of establishing and building strong trade ties in the market, in addition to the execution of a segment-specific approach across India. Charson Advisory has played a great role in realising this feat, and I would like to take this opportunity to thank them for their consistently professional approach, enduring commitment and dependable work. We look forward to working with them to further strengthen Dubai’s position in the global market, and bring us closer to achieving our goal of welcoming 20 million visitors per year by 2020.”

Dubai is an upcoming and suitable business events hub and Dubai Business Events (DBE), a division of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), ensured it so through inking six Memorandums of Understanding (MOUs) throughout 2017, which outlined collaboration with potential entities across a range of key industries. Under the umbrella of DBE’s Al Safeer Ambassador Programme, the MOUs attracted organisation of international meetings and conferences in Dubai. The convention bureau’s strategic framework enabled coordinating bids for the conferences across multiple stakeholders. The strategy was fully aligned with the UAE Vision 2021 which was aimed to grow the country into a global knowledge hub. Throughout the year, DBE entered agreements with educational, scientific and government bodies, including the Society of Engineers, the Mohammed bin Rashid Space Centre and the British University in Dubai. The emirate’s convention bureau also signed with the Road and Transport Authority (RTA), the Emirates Medical Association (EMA) and the Institute of Electrical and Electronics Engineers (IEEE). Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said: “Each and every agreement we enter has significant potential, and is mutually beneficial for all parties involved. In 2014, the Dubai Association Centre was formed as the result of an MOU between Dubai Chamber of Commerce & Industry, Dubai World Trade Centre and ourselves. This has grown very successfully, resulting in the first Dubai Association Conference held in December 2017. These agreements provide wide scope for cooperation, forming an important part of DBE’s strategic frameworks, as well as reflecting the strong public-private partnerships that exist across Dubai.” Layla Faridoon, Executive Director of the Director General’s Office at the RTA, said: “The agreement with Dubai Business …