China bucked the trend of decreased interest in Asia, with Internet searches for luxury watches up nearly 60% from last year, according to the report, which analyzed the performance of 60 high-end watch brands across major markets by looking at more than a billion watch-related Internet search queries.

Omega, Cartier, and Rolex are particularly popular brands in China. And while sales within China have declined this year, interest has not waned, data from Chinese search engine Baidu showed. "Watches are part of the fastest-growing luxury segments in China right now,” Baidu Vice President Liang Zeng told Digital Luxury Group.

Russia and India also showed increased interest in luxury watches this year, with 20% and 12% bumps year-over-year, respectively, the report said.

Brazil, on the other hand, showed diminished interest in luxury watches. Related Internet searches were down 2.9% in 2013, a disappointing number given that Brazil is hosting two high-profile sporting events in the near future. "Despite growing international attention and key events driving important brand-related investments, the market predicted to become the next big thing fails to deliver on its promises," Digital Luxury Group wrote of Brazil.