Content-Driven digital marketing without borders

Content Creation

MM specializes in three grades of content creation: 1) the custom feature stories, press releases and client-bylined columns we create and editors eagerly reprint and post; 2) the client-centered news and feature ideas, or "pitches", that MM supplies directly to media, who deploy those ideas to produce their own content; and 3) the rich content — client-centered video and digital campaigns — that engages web visitors and keeps them parked.

It's a simple formula so far as MM is concerned: If clients want to prevail upon media to print/post/share their stories, that content must be generated professionally, by skilled journalists, in ways that engage readers but never "sell" in an overt marketing sense. Content must serve the client and the media outlet simultaneously. MM and its staff of seasoned reporters, feature writers, bloggers and videographers have been producing just this sort of content since 1997.

MM routinely gathers current examples of this placed content, as evidence of our skill and abilities within this discipline. Click here to request a portfolio.

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Media Relations

These are the nuts and bolts of marshalling media interest on a client's behalf, advancing it, and making it stick, online and in print. It starts with MM’s peerless media database and relationships, forged over the course of 25 years in golf/travel media. It's furthered by personal contact, day-to-day engagement with the media we attract to clients — and those who find you. There is no replacement or shortcut when it comes to long-term working relationships.

Working media appreciate MM because we understand their job and make it easy for them. We accomplish this via efficient systems — creating and maintaining online media kits, photo and video galleries for media usage, for example. More important, working media recognize MM as a wellspring of truly useful editorial content, content ideas and materials. If it's useful and intriguing to media, it's useful to MM clients. Why? Yes, because what the media find information useful and intriguing they tend to publish and post.

MM routinely gathers current examples of this placed content, as evidence of our skills in this area. Click hereto request a portfolio.

Aerial Videography

Aerial videography used to be somewhat exotic and prohibitively expensive. Not anymore. MM and its partners work with unmanned aerial vehicles (UAVs, better known as drones) equipped with HD GoPro cameras. We safely fly lower than any helicopter can, revealing every nook and cranny of a property, every fold and nuance of the terrain — be it golf course terrain, private home, or corporate campus. Each and every corner of God's Green Earth looks more impressive, more inviting, more marketable from above.

These aerial videos live comfortably and productively on your website, forever. One look reveals the impact: These bits of digital content sell the physical attributes of any property 100 times better than still photography can. Visitors will spend real time on your site, poring over these videos, sharing them, and providing you the opportunity to leverage that time with sponsors, your own in-house promotions, etc. What's more, by strategically sharing these high-quality aerials via various social portals, plus YouTube/Vimeo, clients can effectively market their properties away from their websites, while always driving traffic back to those sites. Naturally, clients can integrate these videos into existing online and broadcast advertising campaigns.

Contact MM for links and clips that speak in ways even 1,000 words cannot.

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Residential

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Destination Marketing

MM pioneered the golf destination marketing segment in Asia starting in 2005 with the Ho Chi Minh Golf Trail, in Vietnam, and continuing with Golf in a Kingdom, in Thailand, and Golf Wonderful Indonesia. No one has more experience in the effective branding, packaging and marketing of golf destinations than Mandarin Media.

Truth is, these broad, worldwide campaigns have great relevance at the individual property level. Any golf or travel-centric PR worth its salt contains a strong element of destination marketing — one cannot effectively promote an individual property without promoting the destination, as well.

Contact us to learn more about how we can help you market your destination, or your little corner thereof.

Media Events/Visitation

Nothing matches the efficacy of getting media on site — en masse or individually. MM will theme, schedule and chaperone your FAM or media event, generating all the associated news/feature pitches in advance. We’ll diversify the itinerary to garner the widest-possible media play. We’ll add a news conference component, prep all the principals and MC it… Some clients might prefer to host media individually. Sometimes that is best, for media (in terms of story yield) and the client. Whatever the approach, MM will deliver a steady stream of fully prepped media to your property, and we’ll do it economically — piggybacking on existing media travel, bartering with airlines, whatever it takes.

But here’s the most important foundation for event success: MM will populate your event/FAM with productive media. We do this best because no one maintains more productive relationships, with more prolific/productive media, than MM.

Social Media

Mandarin Media combines a nose for news with an understanding of the larger point in today's media marketplace — driving customers to your website and keeping them there with useful, engaging, original content. We have mastered the social media tactics and content-creation strategies that provide everything a client needs to be found and reach its customers/target audience online.

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Editorial Services

The words and images deployed on behalf of your company — in the form of first-person commentary, web copy and marketing materials — are the windows through which customers view, evaluate and ultimately judge you (and your firm). This is particularly important in the B2B context.

Mandarin Media will not only create editorial opportunities on behalf of clients, we'll write those columns, features and Q&As (then we'll get it translated if need be). We'll assess your web and marketing content — then we'll make it sing. In short, we'll always make you and your company look their best.