Search Engine Marketing (SEM)

Why Pay-per-Click Advertising”PPC is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.

Why Pay-per-Click Advertising
Guarantees advertisers high rankings on thousands of words, generating maximum clicks in a very short period of time.
Optimum list placement with top-tier search engines, including Google, Yahoo, Overture and MSN, as well as hundreds of other search engines, for targeted search terms.

Flexibility of media placements.
With Pay-per-Click, the search engine guarantees advertiser placement, unlike search engine optimization, which is based on search engine algorithms.

How to Choose Keywords

Keywords trigger your ads on the search engine. They ensure that your message reaches someone who likely has a high level of interest in your product. You can increase your ads’ effectiveness by choosing keywords that are:

Relevant
You want to be able to solve the searcher’s problem or answer his or her question. By bidding on keywords that closely match the content of your Web site, you’ll ensure that searchers are looking for the things you offer when they see your ad.

Specific
The more specific your keywords, the less competition you have for them. That means your ad may be placed higher, and your costs may be lower.
Consider, for example, the word “hats”. It returned 60.3 million results on Google. But “cowboy hats” returned a mere 1.5 million results. If you sell cowboy hats, you can stand out on the “cowboy hats” results page, but get lost under fedoras and baseball caps on the “hats” page.

Popular
Which words are people actually using to search for products like yours? A keyword is only good if many people use it. Fortunately, you can find the search volume on a particular keyword through the search engine Web sites. This is extremely helpful when deciding whether to bid on Web site or website, for example.

Fits Your Budget
Supply and demand drive the prices on keyword bids, so your budget may influence the words you choose. If your first choice keyword costs more than you’d like to spend, price your second and third-tier options as well.

Keyword Targeting Strategy

Tangelo Mobile focused keyword targeting strategy concentrates on opportunities to achieve optimal results through natural search with qualified clicks and maximum conversions. Digging out and optimizing keywords, which better qualify clicks and effect action, is the essence of a keyword targeting strategy that delivers results.