4 PREFACE A HEARTY WELCOME to the fifth and largest dmexco that has ever been staged at the exhibition grounds of Koelnmesse. Over the next two days, Cologne will become the hub of the global digital industry. As the worldwide unique combination between an expo and conference, the dmexco stands for innovative and forwardlooking marketing in the centre of a global growth market. We are expecting to set a further attendance record again this year at the leading international expo and conference, the dmexco, and are expecting over 24,000 trade visitors from all over the globe. The keen interest shown makes one thing very clear: When it comes down to digital solutions, visions and innovations, the dmexco has firmly established itself as a must-attend event in the diaries of the digital industry. But that is not all: The dmexco 2013 is the trend barometer for the global marketing, media and technology industry. The Koelnmesse and the city of Cologne are very much looking forward to offering all of the national and international exhibitors, trade visitors and guests a perfect platform for successful business transactions, winning over new customers and networking. Globally connected and located in the centre of the European economic area, we offer the best prerequisites for successful business. Staging such a high-profile event as the dmexco, enables us to further underline our position as the leading exhibition location in the heart of Europe. We would also like to take this opportunity to extend our special thanks to our associated federations, the Federal Association of the Digital Industry e.v. and the Circle of Online Marketers, who lend our exhibition team strong support on an ongoing basis. Wishing you success, expedient dialogues and good business transactions at the dmexco Yours sincerely, Gerald Böse Chief Executive Officer of the Koelnmesse GmbH TURNING VISIONS INTO REALITY The dmexco Board of Directors on the fifth edition of the leading international expo and conference for the entire digital industry: An outlook by Christian Muche, Markus Oster and Frank Schneider. What is awaiting the visitors at the dmexco 2013? In the fifth year of the dmexco, we are presenting the largest and most spectacular global digital industry expo that has ever been staged in Europe. 737 exhibitors, including all of the big names of the worldwide business will be presenting their products, brands and visions as well as showcasing them in experienceable formats in, for the first time this year, three halls on exhibition space covering more than 600,000 Sq Ft. Furthermore, the dmexco Conference 2013 promises top-class discussion panels at national and international C-level, in addition to impressive personalities, who as the think tank of the industry, will be providing an over 190-hour programme with more than 450 international top speakers. In short: Under the motto Turning Visions into Reality the dmexco 2013 offers the largest overview worldwide of all important themes, trends and leaders of the global digital industry! What is the idea behind the dmexco motto 2013 Turning Visions into Reality? The current central challenge of the digital industry is that only those companies, which are able to demonstrate their digital visions and the concrete usage thereof in a convincing and vivid manner will be successful in the future and will stand out among their fellow competitors. We want to set a clear signal with our motto Turning Visions into Reality and call upon all of the market participants to literally take to the streets with their digital visions. Ideally, straight away at the dmexco: We have thus created a novel concept this year, the World of Experience, to match this year s motto. The dmexco has grown steadily over the last 5 years what is the secret of your success? We always have our finger firmly on the pulse of the global digital scene and constantly develop the dmexco further. Our aim is to satisfy the demands of the market in every respect and provide inspiring impulses with new themes, formats and brands as the trendsetter of the global digital industry. We still carry out the permanent exchange with the market participants, which is necessary to achieve this goal, personally. Incidentally, this also applies or the future. Your dmexco Board of Directors Christian Muche Markus Oster Frank Schneider Turning visions into reality is a motto that the German digital industry can confidently use to describe itself: The companies of the digital industry account for a quarter of the growth of the domestic gross product today already and the trends is upwards. The digital location also holds its own on the international stage in terms of its innovativeness, creativity, diversity, performance and especially in terms of its quality awareness. This is all reflected by the dmexco, which has once again this year succeeded in uniting the global digital elite in Cologne for the industry s international expo and conference highlight. Furthermore, the dmexco is not simply an exhibition, but indeed also the think tank of the leaders of the digital industry, at both national and international level. This is not only where the future of the digital industry is outlined and discussed; its practical value is also made experienceable in a concrete manner. This unique combination is what turns the dmexco into a must-attend event for all business decision-makers. As the affiliated federation of the dmexco, the Federal Association of the Digital Industry (BVDW) e.v. is once again looking forward to your visit in 2013 and wishes you exciting days at the expo that will enrich your business! Yours sincerely, Matthias Ehrlich President, Federal Association of the Digital Industry (BVDW) e.v.

6 NOVELTIES Hall 6 new third hall with 190+ exhibitors Even more dmexco exhibition space now covers 57,000 square metres World of Experience for added experience Novel concept for important trends, technologies and visions in experienceable formats both at the Expo and Conference Larger Agency Lounge more networks Now at its new, expanded location in Hall Debate Hall new location In addition to 190+ exhibitors, the Debate Hall is also located in the new Hall 6 WHAT S NEW, WHAT S HOT AT THE DMEXCO 2013 THE OVERVIEW New service: Live broadcasts in the Public Viewing Area Selected highlights of the dmexco Conference will be broadcasted live in the entrance area of dmexco as well as on the website and facebook More visitors higher capacities Expanded cloakroom capacities expanded catering areas additional toilets in the outdoor catering area Strombar powered by DIE WELT has been expanded The Strombar powered by DIE WELT offers everyone even more power in the new Hall 6 on the widjet booth. Extended opening hours The opening hours of dmexco have been extended until 6.30 pm on the second day Additional Meeting Points Three Market Places in Halls 8 and 6 as well as four Central Parks in total, located either directly in or between the halls, make ideal meeting places at the dmexco 2013 Start-up power at dmexco Innovative startups and entrepreneurs such as Wywy, GumGum, Kiip, Unbound, Appssavvy, Unruly and Outbrain are participating in the dmexco Conference 6 / dmexco

10 WHITE PAPER DIGITALITY HAS TO BE MADE DIRECTLY TANGIBLE TODAY A life without digital solutions and communication processes? Just as unimaginable as a life without TV 20 years ago! Digitality has long since taken on a central role in the everyday lives of most people. It is already recognizable today that not only smartphones, laptops, tablets and Internet TV, but also all of the items of a household, car or shopping experience are suitable and indeed implemented for the demanding and targeted communication with the consumers. Against this background, the challnges of the digital industry are obvious: The buzzword digital alone no longer wins the game! The potential and the concrete benefits for marketing, media and communications have to be clearly demonstrated and applicable for the day-to-day operations! Up until now, digital advertising and communications have mainly been depicted in a much too technical and abstract manner. The clients still find this too difficult to understand, because the actual advantages of the digital potential are not formulated, presented and proven in clear enough terms. A real demonstration, which focuses on the innovative added value and on what is possible, is what is required. Finally, the direct experience is the best guarantee for leaving a lasting and impressive impact on the customer and ultimately on the consumers. Furthermore, as a result of stronger involvement and the use of additional creative possibilities, digital marketing offers a great potential for further increasing its perceived importance! IT S TIME TO TAKE DIGITAL VISIONS TO THE STREETS Theories and themes are an extremely important step on the road to a new development however following this all of the market participants have to literally take to the streets with their digital visions. The dmexco is the right place to do this and we are setting a clear sign with our motto for 2013: Turning Visions into Reality. As the organisers of the dmexco, we consider it our main task to present all important trends, technologies and innovations in an impressive and sustainable manner. In line with this year s motto Turning Visions into Reality, the dmexco 2013 has introduced its World of Experience concept for the first time. Success beckons to companies who can already vividly and convincingly demonstrate today digital visions and their concrete usage. The direct experience and a new integration of haptic is the best guarantee for making a lasting and impressive impact on the customer. The dmexco is the right place for turning visions into reality World of Experience supports the clear aim of the dmexco to ensure the significant and sustainable commercial success of all stakeholders of the digital business World of Experience the new stage of digital future! The aim of this totally novel concept is to offer all trendsetters of the digital business an ideal platform, where they can vividly demonstrate their solutions, applications, technologies and visions and make them tangible in experienceable formats and strategic, visionary panels. In this way as a long-term concept, the World of Experience supports the clear aim of the dmexco to significantly and sustainably ensure the commercial success of all stakeholders of the digital business. SEIZE THE OPPORTUNITIES NOW: AT THE DMEXCO 2013 As one of the first companies to participate in our World of Experience, Philips will for example present advanced and connected consumer products for the consumer lifestyle in its own world of experience and will thus offer the dmexco visitors an insight into the future of digitality and connectivity. Key elements of the dmexco Conference such as the sessions Tomorrow s visions today and The Internet of Things The Marketing Intersection between the virtual and the real world will place the focus on the World of Experience. Additional power will be provided by some of the most innovative startups and entrepreneurs i.e. GumGum, Kiip, Unbound, Appssavvy, Unruly, Wywy and Outbrain in the course of the dmexco Conference in addition some exclusive premieres will take place! Thus, the new dmexco World of Experience offers the best prerequisites for making the latest innovations and their concrete usage tangible close-up now it is down to the global digital industry to take advantage of this opportunity. We are already quite convinced: Over the coming years the integration of the World of Experience will positively influence the further development of the dmexco both in terms of its content and structure and in turn that of the entire digital business. LET DIGITAL VISIONS HAPPEN HERE AND NOW! Christian Muche Director Business Development, Strategy & International Frank Schneider Director Marketing, Sales & Operations 10 / dmexco

11 WORLD OF EXPERIENCE Visit the new stage of digital future and see advanced and connected consumer products at the PHILIPS booth in hall 6 booth B034 B035. Visit also key elements of the dmexco Conference such as the sessions Tomorrow s visions today and The internet of Things The Marketing intersection between the virtual and the real world to get access to the furture.

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