Online and mobile commerce continue to increase at a significant rate compared to traditional commerce. With this shift in shopping behavior, retailers need to deliver frictionless checkout, allowing their customers to make fast and easy payments across all devices. Leading merchants like Starbucks and Walmart.com are already choosing Visa Checkout to improve the customer experience and deliver seamless digital payments.

Visa commissioned comScore, a neutral third party, which used its behavioral panel of 1 million PC/laptop users in the United States to analyze Visa Checkout conversion rates. comScore identified 12 online retailers across shopping and lifestyle verticals to measure checkout conversion and duration for Visa Checkout, PayPal Express Checkout, and traditional checkout. Customer behavior for this comprehensive test was measured during the period of April-October 2015. comScore measured transaction conversion rates based on customers that started from the merchant’s shopping cart and subsequently completed their purchases, as illustrated below.