Instagram now reaches 200,000 mobile advertisers

Instagram, the popular imaging site owned by Facebook, this week said it had reached over 200,000 advertisers. The company opened up its advertising business to marketers of all sizes in September 2015. Since then, it has been busy ramping up its features, such as 30-second video ads and offering additional image options.

By comparison, the total number of advertisers on Twitter during Q4 2015 reached 130,000. Facebook has a total of 2.5m active marketers and generated ad sales totaling $5.8bn during the last quarter of 2015. The company didn’t disclose how much of it came from Instagram ads.

“[Facebook and Instagram] have become the two most important mobile advertising platforms. Facebook and Instagram drive business results for our partners – helping move products off shelves online and off.”

Instagram has been proven very effective for engagement. However, Forrester Research found that user interactions with brands fell between 2014 and 2015. Despite the sharp drop, Instagram remains the “king of social engagement”.