IBM Commerce Video Packaging

IBM Commerce Video Packaging

Challenge:

When IBM was ready to launch and promote its new Commerce Business Solutions suite, it needed an impressive communication vehicle to reach out and engage with the business owners considering this new platform. It was important that this initial communication reflect the new platform’s level of sophistication.

Solution:

Americhip’s team of designers and paper engineers focused on the campaign’s theme—The First Step to Your Next Greatest Idea—to guide their design direction. The finished Video Kit was constructed of matte lamination paper that was soft to the touch. It included a magnetized clasp to keep the unit firmly closed, and then, once opened, the kit revealed a 4.3” LCD screen playing a video using Americhip's patented VIP technology. The media content consisted of four videos detailing the innovative business solutions offered in the new IBM suite. Americhip also designed wells to hold promotional material and other collateral. Americhip’s Video Kit allowed IBM to launch its new suite of products with the proper level of impact and sophistication, and to help its customers find their “next greatest idea.”

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