As part of the Murray’s Craft Brewing Co. range of handcrafted adventurous beers, the studio helped in the creation of the new Whale Ale product – a celebration of the brewery’s relocation to Port Stephens.

Most of the details about the beer are located on the back label, allowing the front to be simple and eye-catching.

The two-colour nautical inspired colour scheme and graphic illustration work together to create a unique and memorable label.

The studio also designed a point-of-sale whale, cut out of marine ply, hand-painted and silk-screened, and coaster, which were distributed to bars and restaurants around the country to help with the marketing of the new product – most of which have been ‘souvenired’ by eager patrons.

This project won a Distinction Award at the AGDA National Awards 2010.