comScore Releases European Engagement and Top Web Properties Rankings for April 2011

Press Release

comScore Releases European Engagement and Top Web Properties Rankings for April 2011

European Online Travel Industry Shows 11 Percent Growth in the Past YearLONDON, UK, June 1, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 365.3 million unique visitors went online in April 2011 for an average of 24.2 hours per person. This study draws its analysis from comScore’s research panel, which shows internet usage in 49 European markets aggregated under the European region and provides individual reports on 18 markets. Among the 18 markets, the Netherlands showed the highest average engagement at 31.3 hours per person, 30 percent higher than the collective European average.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) April 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix

Location

Total Unique Visitors (000)

Average Hours per Visitor

Average Pages per Visitor

World-Wide

1,362,369

21.9

1,963

Europe

365,274

24.2

2,462

Germany

49,860

21.7

2,389

Russian Federation

47,853

22.3

2,355

France

42,300

24.9

2,364

United Kingdom

36,451

29.8

2,697

Italy

23,087

16.6

1,584

Turkey

22,834

29.3

3,121

Spain

21,384

23.8

2,177

Poland

18,193

24.2

2,743

Netherlands

11,958

31.3

3,105

Sweden

6,150

22.3

2,141

Belgium

5,924

18.1

1,844

Austria

4,665

12.5

1,336

Switzerland

4,656

17.5

1,713

Portugal

4,122

19.9

1,872

Denmark

3,644

18.4

1,903

Finland

3,342

23.8

2,167

Norway

3,219

23.0

1,858

Ireland

2,064

19.0

1,700

Top Web Properties in Europe Google Sites ranked as the top European web property in April, attracting 329.8 million unique visitors and reaching 90.3 percent of the total European Internet audience. Microsoft Sites ranked second with 269.3 million visitors (73.7 percent reach), followed by Facebook.com in third place with 236.9 million visitors (64.9 percent reach). Among the top properties for April, the biggest gains were seen by VEVO (up 3 percent) and Facebook.com (up 1 percent).

Social networks continued to drive engagement among Europeans, with Russian social network VKontakte exhibiting the highest average engagement among the top 30 properties. In April, visitors spent an average of 494.9 minutes or 8.2 hours on the site, representing a significant 22 percent increase from the previous month. Russian Mail.ru Group ranked second at 293.9 minutes or 4.9 hours, followed by Facebook.com with an average of 283.6 minutes or 4.7 hours.

Despite VKontakte’s lead in engagement, Facebook.com continued to account for the highest number of page views for April with 115.5 billion page views (up 5 percent), representing 12.8 percent of all pages viewed that month.

Top 30 Properties in Europe by Total Unique Visitors (000) April 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix

Properties

Total Unique Visitors (000)

Total Pages Viewed (MM)

Average Minutes per Visitor

Total Internet : Total Audience

365,274

899,385

1,450.1

Google Sites

329,765

87,594

170.9

Microsoft Sites

269,278

24,291

177.7

Facebook.com

236,935

115,543

283.6

Wikimedia Foundation Sites

149,211

2,046

11.8

Yahoo! Sites

137,792

8,515

67.4

eBay

103,232

12,798

55.7

Amazon Sites

88,237

2,382

14.6

VEVO

70,930

664

11.3

Mail.ru Group

69,072

29,566

293.9

Apple Inc.

64,552

465

4.9

AOL, Inc.

63,100

1,567

27.2

Glam Media

60,224

854

10.4

Ask Network

54,385

563

4.5

Axel Springer AG

54,377

1,666

14.9

Yandex Sites

54,162

7,869

69.3

Viacom Digital

53,552

497

10.7

CBS Interactive

52,225

534

8.7

Dailymotion.com

51,981

699

11.0

The Mozilla Organization

51,492

304

6.6

VKontakte

46,735

31,652

494.9

WordPress

46,110

336

4.7

Adobe Sites

44,341

199

2.7

Orange Sites

40,400

4,406

55.7

NetShelter Technology Media

39,680

406

5.7

Deutsche Telekom

38,182

2,302

33.6

Technorati Media

37,771

223

3.6

BBC Sites

33,030

1,322

34.3

Schibsted (Anuntis-Infojobs-20minutos)

32,751

4,752

71.2

Twitter.com

30,829

585

14.2

Otto Gruppe

29,523

1,127

16.9

Spotlight: Growth of the Online Travel Industry in Europe In April 2011, the number of European visitors to the Travel category grew 11 percent in the past year. Travel properties, which include online travel agents, destination information sites, and transportation and accommodation sites, now penetrate 44.0 percent of the European internet audience, a 5percentage point increase. The U.K. continues to lead European markets in Travel category penetration at 66.5 percent, up 8percentage points from a year ago. Ireland and Spain show similarly high penetration rates, with 58.7 percent reach and 57.3 percent reach, respectively. Although Russia currently has the lowest penetration rate for Travel properties among the eighteen markets at 27.8 percent, it showed the highest growth in unique visitors over the past year with a 41 percent increase.

Top 10 European Markets by % Reach of Travel Properties April 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix

Countries

% Reach

Point Change vs. Year Ago

United Kingdom

66.5%

8%

Ireland

58.7%

5%

Spain

57.3%

-5%

Netherlands

56.6%

-3%

France

56.0%

3%

Switzerland

50.9%

-2%

Germany

50.5%

12%

Sweden

47.3%

-15%

Italy

47.2%

-8%

Belgium

45.4%

-15%

Expedia Inc., which includes TripAdvisor Sites, Expedia Sites, and Hotels.com Sites, attracted the most unique visitors in April 2011 with 21.7 million. Priceline.com Inc. followed with 16.4 million unique visitors, up 10 percent versus last year – the highest growth rate among the top Travel properties in Europe. Priceline’s sizeable audience was fueled in large part by hotel reservation site Booking.com, which attracted 15.8 million visitors. Groupe SNCF (French National Railway Corporation) was the third most heavily visited property in April with 9.3 million visitors.

Top 10 Travel Properties in Europe by Total Unique Visitors (000) April 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix

Properties

Total Unique Visitors (000)

% Change vs. Year Ago

Expedia Inc.

21,669

-4%

Priceline.com Incorporated

16,443

10%

Groupe SNCF

9,330

2%

TUI Group

8,587

2%

Ryanair

7,509

-12%

TravelAdNetwork

7,302

7%

Deutsche Bahn

6,750

1%

Travelocity

6,148

-25%

Easyjet.com

6,124

4%

Thomas Cook Group PLC

5,356

-4%

comScore to Speak at Emerce eTravel comScore VP Tsjerk Kooistra will be speaking at Emerce eTravel in Amsterdam, the Netherlands, on June 9, 2011. Mr. Kooistra will provide insights into the state of the online travel industry and explain the importance of web analytics, effective campaign management, and customer engagement measurement for travel retailers seeking to capitalize on the growth in this industry. If you are planning on attending and would like to arrange an interview with Mr. Kooistra, please contact Helene Azevedo at worldpress@comscore.com.

About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.