Mitchel A. BaumFinancial Service Experience

Summary

Directed all aspects of account servicing $750 Billion Global Asset Manager – B2B/B2C, Digital and Traditional channels. Led interdisciplinary team of 56 JWT professionals as well as partners from other agencies in delivery of $40 million marketing program.

Overarching Accomplishments

Transformed T. Rowe Price account into a digitally-driven marketing partnership. Developed experience based strategic processes. Drove innovative use of content, social media, rich media, and partnerships.

Created a nimble “test & learn” culture on account. Led enhancements to analytics, optimization and research efforts. Learning delivered improvements in campaign KPI’s of up to 100%.

Fostered continual improvements financial accountability for marketing investments. Strengthened tracking systems. Established cost benchmarks and best practices guidelines. Drove down development costs resulting in a 20% improvement in ROI.

Specific Achievements

Created new brand strategies that fostered growth beyond the T. Rowe Price core business and into additional product classes, audiences and global markets.