An Editor's Guide To Writing Ridiculously Good Emails

The Muse
, ContributorA career- and lifestyle-focused magazine and community for young professional women.Opinions expressed by Forbes Contributors are their own.

There’s an epidemic out there—an epidemic of bad emails.

I really realized it after about the fifth time my boss commented on an email I sent her to look over: “That’s a really good email!” I hadn’t thought it was anything special, until I started to pay closer attention to the emails I was receiving. There were horrible grammar errors, embarrassing spelling mistakes, incorrect names, emoticons, lack of proper greetings or pleasantries, and plain old bad writing. I could go on and on.

It’s not that we’re incompetent, people. We’re just not putting the care into our emails that many of them deserve. The care, say, an editor might give an article.

So, to help us all improve our workplace communication, here is the editor’s guide to writing emails that will earn you respect (and responses). Keep these ideas in mind next time you’re going through your inbox—and see what an impact a few small changes have.

Slow Down

I know we’re all on a race to get to inbox zero. And sure, in some cases, firing off a quick email makes sense: when you’re in the middle of a long thread of communication with a close colleague, when you’re just firing off a document to your boss, and the like.

But, for the most part, effective communication (and good writing) takes time. It takes time to formulate your thoughts, to figure out what you’re actually trying to say, and to write your message out in a clear way. And ultimately, that’s what email is—a form of communication. Not a task.

So, next time you have to write a more in-depth email to someone, give it the time it deserves. Block it out on your calendar if you have to. And I’m not talking five minutes per email—it’s not unusual for me to spend upwards of 15 minutes on a good email, especially if it’s my first communication with someone I want to impress. Let yourself have that time, and don’t feel like you’re being slow or unproductive. Feel like you’re doing it right.

Make Sure it Has a Beginning, Middle, and End

Just because we live in a 140-character world, doesn’t mean your emails should be that way. In fact, we’re going to have a little throwback to high school English here and the classic hamburger-style essay; that is, every essay needs an intro, a body, and a conclusion.

You should think about your emails having the same structure. Each section doesn’t have to be long, but especially in an initial communication, it should be there. So, what should each section include?

Intro

Always start with a greeting—it may feel archaic, but it really makes a difference. Then, depending on the nature of your relationship, the opening paragraph is a great place for a friendly greeting (“I hope your job search is going well!”), a reminder of the context of your conversation (“It was so nice getting to chat with you last week.”), or a preface about why you’re reaching out (“I wanted to touch base about…”).

Body

This is where you get to the crux of your email. The most important thing to remember here is to give your recipients all the information they need to take whatever action you’re asking of them. This includes giving any contextual information, details, or data that’s necessary, and presenting it in a logical, cohesive way. If the email is being sent to convey information or a decision (rather than ask a favor), make sure to include reasoning or explanation.

Conclusion

The conclusion of emails is a bit different than the conclusion of essays. Instead of summarizing what you already talked about, you should be wrapping it up with action steps. If you’re asking to meet for coffee, propose a date and time. If you’re getting input for a project, remind your colleague exactly what you need and when. And, if you’re just giving information, remind your contact that he or she is welcome to come to you with any questions. Finally, at least in your initial email, always close with a greeting and full signature.

It may seem like a lot, but as I said, it doesn’t have to be long. For example, this is an email I might send to someone I want to grab coffee with:

Hey Dave!

It's so nice to meet you! It was so great getting to chat with Alex, and when she mentioned she knew you I jumped on it.