Samsung dives into the Galaxy S4’s design (spoiler: it’s all about nature again)

Even Samsung admits that the Galaxy S4 isn’t a “radical difference” from the Galaxy S III.

Instead, the phone is “more of an evolution,” a Samsung employee says in a new video detailing the Galaxy S4’s design story.

The video offers an intriguing glimpse into how Samsung’s designers think — though it all sounds very similar to what we heard around last year’s Galaxy S III. Once again, Samsung was inspired by many design aspects found in nature, and it attempted to figure out the perfect way to make the phone your ideal “life companion.”