UK Lingerie Awards appoints PR agency

The UK Lingerie Awards has appointed CiCi PR to take care of promotion, management and PR for its 2013 edition, which will take place on December 4.

This year’s ceremony, which takes place at Freemasons’ Hall in Covent Garden, will double in size – and, in a first for the lingerie industry, will open up to members of the public.

CiCi PR, with its strong links within the lingerie and swimwear industries and celebrity contacts, is placed to help the organisers of the UK Lingerie Awards, in association with Fashion Forms, to build buzz ahead of the event.

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Marianne Trotta, commercial manager of Lingerie Insight and UK Lingerie Awards said: "We are thrilled to be working with CiCi PR in making the 2013 UK Lingerie Awards the biggest and most exciting yet. For the first time this year, the public will be invited to attend the event, in a move designed to increase consumers’ awareness of lingerie, hosiery and swimwear designers and retailers.”

“CiCi PR and the UK Lingerie Awards team will be working closely together in the months leading up to the event to ensure that key players in the industry, consumers and celebrities – now a trademark of the awards – truly enjoy the biggest celebration of the intimate apparel industry to date,” added Trotter.

Cristie Herbert, director of CiCi PR added: “The team and I are thrilled to be working with the awards. It’s such an amazing opportunity for us to showcase exactly what CiCi PR is all about. We plan to bring a platform of promotional services leading up to the awards and our event expertise will be out in full on the awards night, ensuring many additional opportunities are set up to ensure maximum publicity for all involved.”