OKCupid e o poder dos dados

As you may have seen, OKCupid posted another brilliant analysis of dating tips and tricks using data generated by their members last week. While these posts get broadcast and re-syndicated widely, they also function as a service to their current members by delivering information that allows them to improve their performance, and therefore usage of the site itself. It’s a completely circular, yet brilliant example of how an internal asset can be used as marketing, and of how value – generated by your customers – can provide even more value to your customers.

Soft light can hide wrinkles, blemishes, devil eyes. The hard light of a flash often brings them out. As I illustrate with the dotted lines below, you can calculate the equivalent “aging” effects of a flash by counting years horizontally between the ‘flash’ and ‘no flash’ lines. For example, a 28 year-old who used a flash is as attractive as a 35 year-old who didn’t. Trace the dotted lines to see what I’m talking about. Don’t piss off Ming.