SECAUCUS, N.J.: Panasonic’s Blu-ray players can now tap into Amazon’s Video On Demand library. The feature is being made available on Panasonic’s Viera Cast-capable players. Current owners can download a free software update to shop Amazon’s 45,000-title VOD collection.

LG Electronics also has been rolling out broadband TV features at a healthy clip. The company switched on Netflix in June after demoing the feature on broadband prototype sets at the Consumer Electronics Show in January. Vudu movie service was added last month.

More TVB coverage of broadband TVs:July 29, 2009: “TVB Tech Alert: LG Builds in Vudu HD“The service will be enabled on LG’s LH50 1080p LCD series TV sets, and its PS80 plasma 1080ps.

June 17, 2009: “LG Ships Netflix-enabled HDTV Sets“LG now says its DTV panels with internal Netflix connections for streaming content from the movie rental site (first prototyped at CES last January) are now being shipped to dealers.