Before jumping into all the conversion tactics, we recommend getting a strong foundation with how conversion optimization works. By knowing how customer personas and conversion funnels work, you’ll know which conversion tricks to use for your business:

Website Optimizations

The first step of any conversion optimization program is to optimize your website. There’s tons of improvements that you can ship today. There’s no need for intense A/B testing programs or complex tactics, we always start with the basics.

A thorough polish of your website can easily boost conversion rates 30-50%. That’s a permanent lift from a one-time project.

One of the pitfalls that I’ve fallen into the past: holding back on obvious improvements until I had an A/B testing program that could verify everything. I wish that I had launched improvements a lot earlier instead of waiting. These days, I pursue good-enough instead of perfect.

To help guide you through all the best practices that are worth shipping right away, we put together these guides:

Tips and Tactics

Regardless of what you’re optimizing, there’s an endless number of tips and tactics for getting an extra boost in your conversion rates. When you’re ready to start going after the smaller wins to squeeze every last bit out of your traffic, these guides will give you plenty of ideas to use:

Landing Pages

The right landing page can make or break a funnel.

I’ve seen landing pages improve conversion by over 400% with the right offer and design. That’s right, I’ve quadrupled lead and signup flow by finding a stronger offer for my landing page. Think of it this way: if you were previously paying $10 for a lead, that kind of win would reduce your lead cost to $2.50. Getting 4X the lead volume with the same marketing budget would catapult your business to the next level.

I’m not going to lie, there’s a bit of luck in finding these kinds of wins. But there’s always a lot of things you can do in order to stack the odds in your favor.

We’ve put together all our best practices for landing pages:

A/B Testing

I personally love A/B testing. There’s something about getting hard data on what truly works that I’ve always found to be addictive.

A quick warning: only start A/B testing once you have a ton of data to work with. Even though I’ve built A/B testing teams for multiple businesses, I rarely A/B test these days. There’s just too many other major wins to pursue first. I’m more focused on getting the core funnel to a healthy place before running any A/B tests.

Once traffic is flooding your site and you’re scaling nicely, consider an A/B testing program for that little extra boost. These guides show you how:

Traffic Optimization

While most of our conversion optimization work happens on our site, there are also optimization wins to help with our traffic. Whether it’s SEO or paid traffic, you’ll want to optimize your entire funnel. Use these guides to get started:

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