LG to show first OLED rollable TV at CES

LG Electronics is claiming its new Signature OLED TV R, which will be on show at CES in Las Vegas (January 8-11 2019, LVCC Central Hall #11100), “redefines the definition of TV” by offering a world-first “jaw dropping” variable form factor that, in essence, allows the screen to be rolled up and stored out of sight when not in use.

The 65R9 model takes LG’s OLED technology a step further than the Signature OLED TV W (dubbed the “wallpaper TV”) which drew massive interest at last year’s CES.

“Since the start of the modern era,” says LG, “television screen sizes have steadily increased as resolution improved and consumers demanded a more immersive viewing experience. The trade-off came in the form of a large, black rectangle that dominated the room when the TV was not in use. Even more advanced projection TVs have never been able to deliver the contrast or the deep blacks that consumers demanded. In an effort to make large TVs less conspicuous, manufacturers have been racing to create even slimmer screens, focusing on designs that were as unobtrusive as possible.

“With the introduction of last year’s LG Signature OLED TV W, LG stripped away the traditional concept of a TV, focusing on the simplicity of the screen [and proving] that a TV could deliver performance, subtlety and beauty all at the same time. LG’s latest effort takes this achievement to a whole new level.

“A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing. The fact that LG Signature OLED TV R can transform itself to offer three different viewing options – Full View, Line View and Zero View – allows customers to use the TV in ways that were impossible before the development of OLED technology.”

In Full View, the Signature OLED TV R delivers the large-screen viewing experience with AI picture and sound quality powered by LG’s second generation α9 intelligent processor and deep learning algorithm. Users can use their normal voice via Amazon Alexa, a new addition to LG’s AI TV lineup in 2019, as is support for Apple AirPlay 2 and HomeKit. With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG Signature OLED TV R. With Apple HomeKit support, users will be able to control their LG TV using the Home app or by asking Siri.

Line View allows the screen to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. In Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard. Invoke Clock mode to check the time and weather at a glance or Frame mode to enjoy family photos shared from a smartphone or Mood mode to create a more relaxing atmosphere.

When in Zero View, all 65 inches of the TV screen is hidden from view, tucked away in the base. Even in Zero View, users can enjoy music and other audio content which emanates from the 4.2-channel, 100W front-firing Dolby Atmos audio system.

Visitors to LG’s booth at CES can experience the new LG Signature OLED TV R for themselves.

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