To help Bristol County Savings Bank introduce a new Financial Planning service, we developed advertising, in-branch signage and collateral around the creative theme "That's the Plan." Marketing materials targeted the individual and business audiences with persuasive selling copy and clean, appealing design.

Communicating In-Branch

Strong visuals connect with customers to introduce the new financial planning service.

Introducing the New Services

Sales brochures were designed with compelling images
while copy described the new services in no-nonsense,
friendly terms that the bank is known for.

Web BannersImpact Customers

To reach online banking customers,
web banners promoting the new service
were placed on the bank's home page.