Process

We believe that good quality design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect the vision of your organization, strengths, messages and priorities. To ensure that our service aligns with your expectations, we’ve developed a phase process to guide us every step of the way.

Phase I: Research

Before any actual creative work begins, Crafted Links conducts extensive background research. We will meet with you to understand your goals, audience needs and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight. Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.

Phase II: Design

When our analysis is complete and you are on board with the initial concepts, design work begins. We keep your communication needs and priorities at the core of every project decision – exploring several different creative approaches. Based on your feedback, we evolve these creative approaches into final solution options.

Phase III: Implementation

After you select your preferred project direction, we begin design execution. Crafted Links works with you to select and finalize content and imagery. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production. When your quality standards (and ours) are achieved, the final pieces for production. We collaborate closely with any third-party vendors to make sure that the finished product meets your expectations.

Phase IV: Evaluation

After the project is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools – such as customer surveys – to collect insight from your target audiences.