Team #1 To stimulate consumers to purchase more sparkling drinks (Coke, Sprite, Fanta and Schweppes) at convenience stores with new packaging innovation and running value-added promotion but not the expense of price cutting

Team #10 To stimulate consumers to purchase more sparkling drinks (Coke, Sprite, Fanta and Schweppes) at convenience stores with new packaging innovation and running value-added promotion but not the expense of price cutting

Team #7 To identify the most effective communication mix for Airwick

Team #11 To identify the most appropriate product for launch for Airwick

Team #9 To identify the consumer behavior on the food services category in convenience stores and how it is unique vs. FMCG products. To explore the opportunities and key elements on brand and private label food offerings and further develop strategies to drive up the customer demand in relation with convenient food spectrum

Team #13 To evaluate the effectiveness of the brand campaign “Always Something New” and identify more market opportunities, as well as to develop the brand differentiation strategies to strengthen the brand image

Team #3 To understand the customers behavior between Wilson and other retail chain stores and explore more value-added services to attract customers

Team #3 To understand the customers' brand perception toward Wilson and develop a marketing plan to enhance the IT image of Wilson

Team #2 To understand the target customers' (age between 25 and 29) brand perception and their buying behavior toward LCX TST branch and develop a marketing plan for LCX

Team #2 To understand the target customers' (age between 30 and 35) brand perception and their buying behavior toward LCX Causeway Bay branch and develop a marketing plan for LCX

Team #16 TRESemmé: To understand the customer perception of TRESemmé slogan of &quot;Professional / Affordable&quot; and to develop the growth strategies for TRESemmé

Team #6 To understand university students' perception towards cervical cancer prevention, and identify their concerns and critical motivation factors in taking vaccines, and explore the most appropriate communication channels in approaching the target market

Team #6 To understand the women's (especially OL) perception towards cervical cancer prevention, and identify their concerns and critical motivation factors in taking vaccines, and explore the most appropriate communication channels in approaching the target market

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