When it comes to raising money with crowdfunding, there is one thing all successful campaigns have in common… they all have a compelling video. This video tells the story of their organization. But it is not a historical type video that talks about “why” they do what they do. It is a story of “how” they do what they do.

In the episode, we talk with Mauricio Belgrano, owner of Name Sake Pictures. He shares with us tips and ideas on how to create the best video possible for your nonprofit. He does this by critiquing an already made video (below) and giving suggestions on how to make it better.