The Man Who Dreamed Up Madeline

One afternoon in the late 1930s, writer and artist Ludwig
Bemelmans, Austrian-born but now living in New York City, sat
sketching out the plot of a children's book. His idea involved a
jaunty convent-school heroine, Madeline by name, whose adventures
in Paris (with side trips to London and the French countryside)
possessed a timeless and insouciant charm.

Soon
after Madeline appeared in 1939, the title began selling
steadily for Viking. Today, of course, Madeline has become a
phenomenon, the six titles having generated a flood of spin-offs,
from backpacks and wristwatches to dolls and toothbrushes.

Writer
Robert Wernick (who himself lives half of each year in Paris) takes
us behind the books to the man who created them. Like the character
he created, Bemelmans, it turns out, was a true free spirit, a
freewheeling, free-spending, freelance writer-artist who brought
his own quirky joie de vivre to his creations. He once wrote to an
editor that he had a line ready to be incised on his tombstone:
"Tell Them It Was Wonderful." From Vienna to Paris to New York and
back to France again, Madeline's many fans will discover, life was
indeed a lark for the footloose and fancy-free Ludwig
Bemelmans.

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