KENNESAW, GA—At The Packaging & Design Summit, JoAnn Hines will discuss the power of Baby Boomers in today’s economy. According to Hines, the 76 million U.S. boomers born between 1946 and 1964 offer enormous potential for profit and growth. By 2015, Baby Boomers will push the number of 50-and-over adults to more than 108 million, reportedly greatly impacting the packaging industry and consumer markets. In her presentation, Hines will guide industry leaders to harnessing this powerful market segment.

The Packaging & Design Summit which will take place June 27-29 at the Hard Rock Hotel & Casino in Hollywood, Florida. It will provide the middle and senior level package, design, and marketing executive with the strategies needed to satisfy both the consumer and the company. See packaginganddesignsummit.com.