I think MSRP is closer to $125 actually. MSRP on it went up on it again recently to get more separation from regular Z23 (which has seen major price hikes the past couple years, like $10 - 15 on what used to be $30ish bottle).

I'm a pretty straightforward beer or whiskey guy. While in Tennessee this weekend, I picked up a few 6 packs of Fat Tire by New Belgium Brewery. Unfortunately you can't get this in Alabama, where I currently reside, so it's a real treat since it's one of my favorites.