Create more content. Creating new content has several benefits – long term search potential, short-term potential via social media promotions and email, and the potential to continually grow your email subscribers which will, in turn, drive more traffic.

On-page SEO. Creating new content isn’t the only way to drive more traffic. You can get more out of the existing content you have by optimizing for specific keywords and adding supporting meta descriptions, headlines, internal links, image alt text, and more to increase the search visibility of important pages on your website.