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April 3, 2020

WEBINAR: Members in Transition Seminar #45

Description

The SPE Members in Transition Seminar Series is designed to include a selection of topics of interest to SPE members who are transitioning in between jobs during the current industry downturn or who are looking for new career opportunities. The agenda for the forty-fifth seminar in the series will include "I'm On Social Media, Now What?", "Unconscious Bias-Why It Happens and How to Work Through It", "Building guided visualizations: essential tools for business intelligence" and a “Discussion of Resources for SPE Members”.

Featured Speakers

Speaker Marsha Lynn Hudson

Speaker #1 Title: Social Media & Branding Strategist Speaker #1 Bio: I am a professional photographer, branding strategist, presenter and web designer. I went to Sam Houston State University and studied photojournalism. I transferred to University of Houston and obtained a bachelor’s degree in Professional Writing. A few years later, …

Speaker #1 Title: Social Media & Branding Strategist

Speaker #1 Bio: I am a professional photographer, branding strategist, presenter and web designer. I went to Sam Houston State University and studied photojournalism. I transferred to University of Houston and obtained a bachelor’s degree in Professional Writing. A few years later, I returned back to University of Houston and obtained my master’s degree in Literature. In 2014, I received my Ed.S in Teacher Leadership from Walden University. I have been a Professor of Writing at Wharton County Jr. College in Sugarland for 19 years.

Speaker #1 Abstract: I'm On Social Media, Now What?

Tired of struggling with social media? Confused and overwhelmed with Social Media?

Ready to learn how you simplify the social media jungle during a season of uncertainty and self-quarantining?

If you said yes to these questions, then this webinar is for you.

This webinar will teach you about what social media is and how to use it correctly. The webinar will examine the four major social sites for entrepreneurs: Facebook for Business, Twitter, Linkedin and Instagram. We will discuss branding tips for your business and content posting tips. Lastly, the webinar will discuss how to create a calendar and manage a social media strategy on a busy schedule.

What will you walk away with after the webinar?

1. A good understanding of social media and how to use it to grow and brand your business

2. Ideas on what to post and when to post on the different sites.

3. Places to get content for your posts

4. How to be a content creator on social media and not a salesperson

5. How to build relationships and trust that will get you more clients

6. A schedule on how to manage your social media in just 3 days a week to build your business

7. How to be committed and consistent to an online plan on a busy schedule.

This webinar is for those who have some knowledge of social media and what to get a better understanding of how to develop a good strategy.

Speaker #2 Bio: Kimberly Wilson enjoys helping energy company hiring managers gain talent market share and attract diverse talent. Kimberly is the Managing Director of TLR Search, a recruitment firm she started. She began her career in retail management learning about customer service, people, and business. Taking that experience along with her education in psychology and sociology, she set out to help companies see the possibilities in people and help individuals see the possibilities in their career.

Speaker #2 Abstract: Unconscious Bias-Why It Happens and How to Work Through It

In our lifetimes we are exposed to similar patterns over and over again, through what we experience and have seen out in the world. These ideas shape us and become our basis for our decision making and interactions. We don’t necessarily feel it or recognize it, but this is the basis for unconscious bias. As a result, unconscious bias typically creates hurdles for inclusion, engagement, and performance, while impeding innovation. Though we can’t completely rid ourselves of unconscious bias, we can learn how to mitigate its impact. This session is both informative and interactive; helping us to learn what unconscious bias is, why it happens, and how to work through it.

Speaker #3 Title: Data Analyst Speaker #3 Company: ExxonMobil Speaker #3 Bio: Lucas Fontenelle has over ten years of experience in the Oil and Energy industry. He began his career in the oilfield at Halliburton where he worked as a Chemist in production enhancement. He has since worked in data …

Speaker #3 Title: Data Analyst

Speaker #3 Company: ExxonMobil

Speaker #3 Bio: Lucas Fontenelle has over ten years of experience in the Oil and Energy industry. He began his career in the oilfield at Halliburton where he worked as a Chemist in production enhancement. He has since worked in data analysis, processing and visualization, including analyzing data for optimizing electricity generating plant operations, data management for scientific research, and analysis of operations, reserves, accounting data for oil and gas. These days, his work focuses on designing workflows for drilling and development, as well as report automation. Lucas helps to build guided visualizations with some popular business intelligence tools to help automate the sharing of information so that companies can make decisions quickly.