Articles & Advice

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Empowered Employees Part 2
Your employees have great ideas about how improve productivity and reduce costs in your company. Are you asking for these ideas and listening when they are offered?

Empowered Employees Part 3
Your employees have great ideas about how improve productivity and reduce costs in your company. Are you asking for these ideas and listening when they are offered?

Empowered Employees Part 4
One company owner in the construction industry recognized the importance of employee feedback and struggled to find the best method for collecting this information. This member began to recognize the problems with office suggestion boxes and open door policies and decided to take a more active approach.

Common Elements of Contractor Failure
In the book, "A Contractor?s Survival Guide," by Thomas Schleifer, the author concludes that after ten years of examining distressed and failing construction firms, a finite number of causes are repeated as the reason for profit loss or failure.

Cutting Your Own Throat
Are your sales down? Cutting your advertising budget to save money is the last thing you want to do.

Display Ad Retargeting: 2017’s Affordable Replacement for Expensive Pay-Per-Click Ads In the constantly evolving world of Web Marketing, can your business really afford to overspend on an outdated Web Marketing strategy like Pay-Per-Click?

PPC vs. SEO: Why Your Business Needs the Right Balance of Each One of the most common questions we get while speaking at industry tradeshows or providing educational webinars is, “which strategy is right for me?” Businesses are constantly focused on finding the right marketing plan when it comes to generating more business from the Web, and it usually comes down to two main choices: Pay-Per-Click advertising (PPC) or Search Engine Optimization (SEO).

Start Turning Negative Reviews into Positive Results Your online reputation plays a big part in whether or not a potential customer decides to hire you. Your reputation is largely based on the unfiltered opinions of your customers, who now have access to a larger audience than ever before. While dealing with unhappy customers has always been a challenge for business owners, in today's age, negative reviews are for everyone to see, which makes handling the situation properly even more important.

New Construction Tips

Attention "Old School" Construction Guys - It's Change or Die Time!
We've reached a critical moment of ferocious development of new technologies and processes. It’s an exciting time for the companies who can capture the benefits those developments can bring. But for companies just “doing the job” the way they’ve been doing it for years, the story is quite different.

If You Had a Million Dollars to Invest...
Instructor Kirk Alter opened the Foundation’s Creating Super Foremen Workshop by asking attendees a simple question: "If you had a million dollars to invest, would you be better off buying stock in Google or putting it to work in your own company?"
Here's their answer and some of the top lessons from the workshop.

Trade Shows Gain Importance
Nearly one-third of trade show attendees polled for a "Business Travel
Survey" by eBrain Market Research say attending trade shows is more
important now than before September 11, 2001.