An alternative, simpler option

With millions of people switching their TV, broadband, mobile, energy and insurance suppliers every year, Smart offers a simpler way for customers to get these essential services.

Changing the status quo

We remove the hassle of managing and renewing multiple suppliers. Also, through placing trust in us, our customers will always benefit from fantastic savings and rewards.

The best digital service

Our digital mindset enables Smart to stand out from the crowd, by both the way we enable customers to manage and control their spend, through to the outstanding service we provide.

A market leader

As the only connected home provider integrating TV entertainment, telecoms and energy services, Smart is the leading challenger brand leveraging the latest developments in the Internet of Things.

Our leadership team

Find out about their roles at Smartplay

Claudio Dolce

Managing Director

Claudio is Managing Director of Smart. He has over 20 years’ experience in broadcast media, telecoms and energy sectors, having held senior leadership roles in both mid-cap and listed companies such as Vodafone, Sky, TalkTalk, SSE and BT. Prior to joining Smart, he was the Digital Transformation Director at Vodafone to formulate and deliver its integrated digital first strategy.

Robert Jones

Non-Executive Director

Robert is a Non-Executive Director of Smart. He has successfully executed 3 trade sale exits, 7 turnarounds, 13 new business launches and 5 capital raises up to £75m. He brings over 25 years’ global experience with growth and turn around initiatives in senior sales, business development, product and executive general management roles in technology companies like Nortel, Cisco, Acision and Truphone.

Serge Stec

Non-Executive Director

Serge is a Non Executive Director at Smart responsible for advising on our channel strategy and making Smart stand out from the crowd. He has grown several highly successful start-up businesses from zero to over a million customers in mobile, entertainment and FMCG. He was CEO of Trace Mobile (SA), MD of Lebara France and CEO of BIC Asia Pacific.