Imagine The Terrifying Potential Of E-Ink Shirts [Video]

E-Ink holdings, the company behind the Kindle’s display, has developed a method that allows updateable e-ink displays to be printed on cloth. However, unlike the Kindle’s e-ink screen, the SURF display (Segmented, Ultra-thin, Rugged and Flexible) is only capable of flashing on and off —but it is only a matter of time before the display will work as smaller, individual pixels.

There are plenty of practical applications of this technology, but imagine a world where companies can upload flashing, obnoxious ads via Wi-Fi directly to your shirt based on your location, or people can wear the same shirt for months on end because the design can be changed on a whim.

Check out videos of our terrifying, stinky t-shirt future after the break.