Market strategies and sustainable governance for businesses

Aims :

To identify the marketing and financial strategies, practices and tools allowing businessess to develop sustainable dynamism

To measure the consequences of implementing them on the performance of the business and their links with the market (consumers, distributors, interested parties, banks, financial market)

Actions :

Developing new knowledge both on the support methods for businesses and their managerial and sustainable development practices

Designing and testing the validity of new tolls to evaluate the internal (shareholders and interested parties) and external (consumers, market, institutions) governance of new businesses or those of limited size

Proposing an interpretation framework for the directors of “start-ups”, SMEs and medium-sized businesses so as to help them arbitrate between the various public and private sector rpoposals for sustainable development