Many people don’t get it and will never get it. Where’s the business model – they cry. Many see Twitter as a geek utility – a low cost to run utility. It is clearly a solid communication utility.

Where’s the Beef people ask? Two Areas:

1) Communication and Coordination: At PodTech we did many social media experiments and one of them was implementing Twitter mobs to drive brand awareness – we used as a communication tool to create an engaged “smart mob”. Did it work. It sure did.

2) Smart Collaboration: Another area that Twitter rules is what I call the “smart collaborative mob”. This is the Web 2.0 “holy grail”.

Let me give some examples: I have been personally using it this way for sometime in vetting out my next venture. Also, more publically take a look at Seesmic and Loic Lemur. He is actively using Twitter as a collaboration tool to build his business – I love that about Seesmic. Just this weekend Loic Lemur was going through 900 feature ideas from the community – talk about smart mobbing for collaboration. It’s open source entrepreneurship – high quality, efficient and low cost.

Twitter is one major component for Social Media but it can’t be used unless it has a community.