COSTA MESA, Calif., Oct. 6, 2011 – To demonstrate the aftermarket potential for the all-new Veloster, Hyundai has partnered with PM Lifestyle, a leader in creative innovation and digital media distribution in the automotive industry, and the Universal Technical Institute (UTI) to develop a powerful and interactive custom Veloster for this year’s SEMA Show. The bold, blue Veloster with a carbon-fiber hood, Konig Deception wheels and custom leather interior will be in Hyundai’s display at the Las Vegas Convention Center Nov. 1–4, 2011.

COSTA MESA, Calif., Sept. 29, 2011 – To showcase the performance capabilities and aftermarket potential of its innovative three-door coupe, Hyundai has teamed up with ARK Performance to transform Veloster into a sleek and sporty rally car. The ARK Performance Veloster will be unveiled at the 2011 SEMA Show with a custom twin-scroll turbocharger increasing its horsepower to 210HP and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster’s potential. ARK Performance’s Veloster will be shown in the Hyundai booth between November 1-4, 2011 among other modified Velosters and Genesis Coupes.