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Americans invest billions of dollars – and countless hours – trying to improve their physical condition. Good idea: no one disputes that vigorous exercise can have an appreciable effect on our health and fitness. But I’m guessing relatively few people make similar efforts to exercise their brains. Most of us know that exercise triggers physiological...

Public relations practitioners are continually frustrated by common misperceptions of their craft. Among the most common (and venerable) areas of confusion, even among otherwise sophisticated business people, is the equation of “public relations” with “publicity” – i.e., the effort to generate visibility in the news media. Publicity (or “media relations,” as it is referred to...