Think Outside the Pie

You know fall is approaching when pumpkin products start popping up everywhere. From Pumpkin Spice Lattes to Pumpkin Spice Pasta, it’s become one of the most popular flavors on the market between September and December.

It’s getting cooler too. Pumpkin-flavored products continue to gain popularity in every category. Data from Nielsen shows that total sales of pumpkin-flavored items in the U.S. are up almost 80% since 2011, to over $360 million in 2015. And this year, Forbes pegs the size of the pumpkin spice economy at more than $500 million. Not only are brands releasing more pumpkin flavored products, the sale season is getting longer.