The Most Bankable Star in Hollywood: The Box Office Power Rankings

June 11th, 2008

Over the years, the most common question we're asked is probably, "Who's the most bankable star in Hollywood?"
It's a mystery that has been around for as long as the industry itself, and one that might never have a completely satisfactory answer.
Together with Esquire.com, we've been working on what we think is the best measure possible of a star's ability to bring in box office revenue.
Esquire jut announced the new methodology in their article
Who's the Most Bankable Star in Hollywood, and today we're pleased to announce the introduction of the Box Office Power metric at The Numbers.