Covid-19 hits at heart of Sky NZ’s sports-led turnaround plans

WELLINGTON, NEW ZEALAND - AUGUST 26: A general view of a Sky Sport camera during the round two Mitre 10 Cup match between Wellington and Taranaki at Westpac Stadium on August 26, 2017 in Wellington, New Zealand. (Photo by Hagen Hopkins/Getty Images)

The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

Sky New Zealand’s acquisition of RugbyPass will help the OTT service continue to focus on revenue and user growth in its target markets outside rugby union’s ‘Big Six’ territories, its founder and chief executive Tim Martin has told SportBusiness Media.

Research by video software provider Synamedia has found that 51 per cent of sports fans watch pirated sports streaming services at least once a month, despite 89 per cent of consumers having a subscription…

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The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

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