HDF launched the advocacy campaign on mother and child wellness in the first #1000days and beyond in collaboration with Planning Commission of Pakistan and the international network “Scaling Up Nutrition”.

The event created mass awareness in Pakistan on the fundamental import of healthy #nutrition practices. The youth-led social movement seeks to promote early initiation and exclusive breastfeeding up to six months and continued breastfeeding up to two years.

The campaign calls for an urgent action both at the individual and collective level to strengthen the foundation for a newborn that lasts through life.