"Grassfed beef is a growing segment of the US meat industry."Retail sales of labeled fresh grassfed beef reached $272 million in 2016, up from $17 million in 2012 and doubling every year, according to a new report entitled Back to Grass: the Market Potential for U.S. Grassfed Beef."This still represents just 1% of the US beef market, with unlabeled grass-fed beef accounting for about 4% of US beef sold."https://agfundernews.com/grass-fed-beef-survey-story.html