We have these beau­ti­ful, inti­mate, tac­tile screens that’re all con­nect­ed to the inter­net. There’s some­thing here. And there­fore, I think, by pow­er of syl­lo­gism, there must be cre­ations just as won­der­ful and unfore­see­able as Kane or Back to the Future wait­ing in our future that we can­not see, that we can­not imag­ine, but that we can begin.

I’ve always been real­ly inter­est­ed in this idea of whether or not we can pre­dict hits. You speak to any­one who works in the enter­tain­ment indus­try, and every­one has their was sto­ries of that film they were sure was going to become a hit which some­how became a miss. There are niche films which appeal to every­one, and per­haps more like­ly, films that are designed to appeal to every­one which some­how appeal to no one.