Digital Marketing Weekly Roundup #94

The Latest and Greatest in Digital Advertising

🐦 Twitter is FINALLY projected to have a profitable quarter. It’s about time!

After slashing the sales process and improving their ad tech, Twitter’s stocks have surged since releasing their positive report. However, Twitter also used the announcement as a smokescreen after ‘miscalculating’ their total user count by over 2 million last quarter, continuing a trend of seemingly manufactured miscalculations.

Anyways, we’ve got a ton of great content for you lined up this week. Read on for more!

SMART TIP

Since its launch in 2013, Slack has opened its doors to developers to create tools and resources that claim to automatically simplify, streamline, track, import, optimize, update, and [insert digital marketing buzzword] everything.

In this post, we’ll cover everything from funny Giphy Easter eggs to advanced Slack automation hacks. Get started here.

MUST READS

3 MIN:PPC advertising mistakes and memorable movie quotes that remind us of them | AdHawk
You probably understand by now that there are lots of opportunities for your campaigns to go haywire. But after a while, you’ll start feeling like Mr. Potato head. So as any good content marketer would do, I reeled in 4 famous movie lines that remind me of the most common and avoidable PPC mistakes advertisers make when managing their campaigns.

4 MIN:When the Facebook Traffic Goes Away | The Atlantic
Facebook’s latest test silently disrupted the news ecosystem, particularly in 6 small countires with less money to spend on advertising. This brilliant Atlantic report sheds light on digital disparity from all around the world.

HAWK WATCH

Split testing and funnel optimization are phrases that we as marketers throw around very loosely. Founder of MeetEdgar, Laura Roeder, shares her story on how she built a highly targeted marketing list that eventually leads to a very successful launch. Watch now.

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch