Soon, beer lovers and spirits lovers will be able to forge a SipTrail through Milwaukee.

Tom Barthell and Mike Rooney, who own SipMilwaukee, created SipTrail, a themed bundle of coupons that can be cashed in at participating bars, breweries, distilleries and other watering holes around Milwaukee.

Craft Beer Trail launches Jan. 1, and will feature coupons for 15 craft breweries and/or beer bars. Coupons cost $30, with up to $120 worth of deals included inside, varying depending on the brewery or bar.

The Craft Beer Trail is not an app available in an app store. It's a web-based app, available at siparoundcom. Coupons are delivered by email and are redeemed by phone at the destination.

Barthell and Rooney have another trail in the works. The Great Lakes Distillery Cocktail Trail also will launch on Jan. 1 and includes 15 Milwaukee locations — among them Fuel Cafe, Cafe Benelux, Fixture, Drink Wisconsinbly, Camino and Hi Hat — serving cocktails made with Great Lakes Distillery spirits. The Great Lakes Distillery Trail also costs $30 for $120 worth of coupons.

The two men also have a plan for a German Beer Trail at classic German bars to launch in early 2018.

SipMilwaukee has plans to take it to Madison, Chicago and Minneapolis under the umbrella SipAround.

Barthell and Roonery started SipMilwaukee as a video service, and that hasn't gone away. The men plan behind-the scenes videos related to each trail. They're also working on a documentary called "SipMilwaukee: The Rebirth of Brew City."