AMSTERDAM – February 10, 2015– Today Samsung Electronics unveils its new business display solutions and technologies at Integrated Systems Europe (ISE) 2015, the largest international B2B display exhibition in Europe.

Samsung will introduce inspired and leading solutions optimized for a variety of environments and market verticals including retailers, offices and hotels. Under the theme ‘Innovation to the Next Level,’ the world’s leading electronics company will set out its vision for the future through innovative products such as outdoor signage, video walls and LED signage to stimulate businesses and their customers alike.

“Samsung is positioned to build off of a successful 2014 in the digital display and signage field by offering cutting-edge solutions and identifying new possibilities for our customers,” said Seoggi Kim, Senior Vice President, Enterprise Business Team. “This year at ISE, we are bringing our future vision to life. Our total display solutions — from outdoor signage and video walls to LED displays and curved monitors — are smarter, better customized and differentiated to provide new opportunities and drive growth for our customers in the retail, public, corporate and hospitality markets.”

Samsung will focus on visionary, integrated and engaging total display solutions. The company’s suite of semi-outdoor and outdoor signage displays (OMD and OHD Series SMART Signage) are designed to help business owners easily produce brilliant messaging — in varying conditions — with highly-visible and energy-efficient LED BLU displays. Additionally, Samsung will showcase its new and innovative “Video Wall Factory Calibration” and Color Expert Technology that enhances video wall visibility with advanced factory tuning, cutting-edge color hardware and an exceptional user calibration tool for impressive picture quality and messaging possibilities with Samsung’s SMART large-scale digital signage.

Along with these innovative technologies, the Samsung 1.1mm pixel pitch LED Signage will be on display, featuring 133 inches of continuous, Wide Quad High Definition (WQHD)resolution(1.5 times as many pixels as Full HD) for an impressive, eye-catching consumer experience.The new LED signage is available in varying sizes and resolutions to meet customer needs across retail, corporate, transportation and broadcasting environments.

Samsung is set to inspire new possibilities and demonstrate how it is taking innovation to the next level through these key products and expanded technologies.

Samsung’s presence at ISE also includes:• Visitors will be able to test Samsung’s flexible and versatile SMART Signage solutions with built-in media players to deploy impactful and effective product message delivery that is easier to update and control.

• Through a space designed as a drive-thru and QSR environment, both touch-enabled small signage (DB10E-T) and Power-over-Ethernet (DB10E-PoE) small signage, semi-outdoor signage and other Samsung SMART displays will demonstrate real-time menu contents seamlessly and instantaneously through MagicInfo S and HDBase-Ttechnologies.

• An efficient work environment where users can enjoy multimedia or production content on Samsung’s immersive SE790C and SE650C curved monitors or picture-enhancing UE850 and SD850 monitors.Visitors also can experience Samsung’s ergonomic and
eco-friendly monitors — the SE650 and SE670 —, along with the power of Samsung’s all-in-one technology and security business solutions — TC241 and new, white NC241 cloud monitors.

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About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

Samsung at ISE 2015

Samsung Electronics will take part in Integrated Systems Europe (ISE) 2015, the largest international B2B display exhibition in Europe, set to be held for three days starting on February 10th, 2015 in Amsterdam, the Netherlands. ISE is the most popular B2B-related product exhibition and attracts more than 45,000 attendees from around the world.