Facebook Launches 'Missed Call' Ads In India

WochitJul. 02, 2014. 05:28 AM EST

Demonstrating its adaptation to the idiosyncrasies of world markets, Facebook has introduced miss...
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Demonstrating its adaptation to the idiosyncrasies of world markets, Facebook has introduced missed call ads in India that address a common practice in the country. When users see an ad on Facebook, they can click and place a missed call from their mobile device. Often called the next billion, the market includes areas in which feature phones are still the predominant mode of mobile communication. For instance, in India, 66% of people who experience Facebook do so via a feature phone.
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