Another one disconnected from reality

I just read a quote in MaximumPC from a game developer. If it is true, then my nightmares of customer service extinction are true as well.

"Through our own research we know that most gamers want in-game advertisements to heighten the sense of realism."- Funcom

Their own research??? Yeah, this is the same research conducted by their sales department amongst their executives, right?

I am not a "gamer" in the truest sense of the word, but do I even need to comment further? (I will!) In an age where advertisements have covered cars, web pages, billboards, television screens (during and between programs), periodicals, clothing, movies, e-mails, and nearly every open space known to man, wouldn't it be more amicable to actual escape that portion of reality for a little while? It sounds like this statement was made by deep pockets reaching deeper.