It seems Valve has kicked off a new alternate reality game, initiating speculation that a Half-Life 3 reveal may be in the offing. What are thought to be clues about this are found in a trailer Valve submitted to support the nomination of Wheatley from Portal 2 for a VGA for character of the year. The video is posted on Rock, Paper, Shotgun along with a half-speed version of the clip to make the numbers and Russian text clues more apparent, which RPS notes includes a lambda and three ones. PC Gamer also notes a reddit comment with an email allegedly from Valve's Gabe Newell saying: "I can see how the wording caused some confusion there. Yes, we are announcing something with a three in it."

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jacobvandy wrote on Dec 12, 2011, 15:02:Yes, the Portal 2 early release was a farce...

Yes it was- it was being released for XBOX at midnight Gamestop sales while it was being unlocked on PC. There was no early release- the ARG ended in fraud.

There was also an official promo advertising fast action sequences that never made it into the game.

I'm criticizing Valve's marketing choices moreso than their technical merit- after all they certainly could have made the PC version more PC-centered and it would not have been a technical problem for them.