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Pros:

First ingredient is a named meat product.

Cons:

Insufficient meat content, use of low quality grains and other controversial filler.

The first ingredient in the food is a named meat product, in meal form. This is the sole meat product in the food.

The second and third ingredients are forms of rice. Brewers rice is a low quality waste product while rice flour is grain fragment and filler. In a process known as "splitting", it is likely that the combined rice products may outweigh the meat as the true first ingredient in this food. A further rice fragment, rice bran, is the 6th ingredient.

It is a concern to see chicken fat is the fourth ingredient in the food. Research at Purdue University has identified fat in the top four ingredients of dry food as a factor increasing the risk of bloat in large breed dogs.

Beet pulp is another controversial ingredient – it is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

We appreciate the inclusion of some probiotics in the food, but would prefer to see the use of whole eggs rather than egg product.