The newly released enhancements include: highlighting page text or source code text for issues found, automated pass/fail determinations with fail counts, daily re-crawls until issue resolution, a case management system for managing and organizing issues, and history logging to track every activity performed.

The Search Monitor’s CEO, Lori Weiman, elaborated on the benefits of today’s enhancements, saying, “We have taken content monitoring into the future by automating much of the user’s workload. The new features let them automatically find and flag issues, push issues into a case management system, and enable simple, quick scans and reviews by affiliate managers. We have shortened their cycle of tasks from requiring hours to needing just a few minutes.”

Weiman continued, “Marketers can confirm that affiliates are including FTC-mandated disclaimers within their ads, for example, or that re-sellers do not mention words such as ‘free’ or ‘sale’ alongside their products.”

Marketers are automatically alerted to a violation and then receive time-stamped screenshots--with violations and rules highlighted—so they can take quick action. As an added bonus, the service automatically re-checks a page where a violation has been found until the issue is resolved.

Company officials report that source code tracking and the new case management component to content monitoring are vital to flagging complex content issues and are the first of their kind on the market.

Weiman concluded by adding that, “The current way marketers check for online compliance, with search engine alerts, or a simple once-a-month monitoring service, is prone to missed violations and false positives, and is an inefficient use of a marketer’s time.”