Top Posts on Social Listening

Guest post by Connie Bensen, the Director of Community Strategy and Social Media at Alterian, which provides leading marketing products for the enterprise. She also blogs at http://communitystrategist.com. Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice.

Listening. I talk about listening a lot. Which is a really, really funny thing if I think about it. Maybe I talk about listening too much and in fact, should be listening more. Listening is not only under-rated. It is also not being done thoughtfully.

I've said it before and I'll say it again: social media listening is an integral part of any social media strategy. There are over 200 million tweets sent per day, even the tiniest percentage of this figure is a huge amount of potential positive engagement that your business could be leveraging.

Listen, listen and then listen some more! You've probably heard me say that phrase on this blog dozens of times. Why, you ask? Simply because I believe that listening is probably the most important asset you business can have. " I like to listen. I have learned a great deal from listening carefully.

Posted by Shelly Kramer on August 21, 2012 · 13 Comments Social channels aren't just powerful conversation tools-they provide ample opportunities for social listening, too. And social listening can provide a wealth of information for you, for your clients and the industries they serve, as well as for purposes of competitive analysis.

Is your business still relying on focus groups to understand what consumers want? Businesses in the United States and around the world are investing in a new method, called social listening, to gather insights about their customers, products and marketing strategies. Social listening, or social media monitoring as it is also known, involves businesses gathering comments from online conversation.