MAYOR NEWSOM ANNOUNCES PEARL’S DELUXE BURGERS TO OPEN AT VACANT SIXTH AND MARKET LOCATION
City financing and small business assistance enable award-winning burger restaurant to become a cornerstone in the ongoing revitalization of Central Market

San Francisco, CA—Mayor Gavin Newsom announced today that Pearl’s Deluxe Burgers, an award-winning burger restaurant, will open their fourth venue at 1001 Market Street at the corner of Sixth Street. Pearl’s is receiving financing from the Central Market Cultural District Loan Fund, an $11.5 million fund to encourage retail and arts businesses to locate on Market Street, and from the San Francisco Redevelopment Agency’s “Six on Sixth” revitalization program. Pearl’s on Market and Sixth Streets will add 22 – 33 construction jobs and 16 permanent jobs.

“Pearl’s Deluxe Burgers’ decision to sign a long-term lease at this challenging corner is another major step in the turnaround of Central Market,” said Mayor Newsom. “Through targeted financing programs, redevelopment resources and small business permitting and technical support, San Francisco is helping startups and small businesses grow while bringing new investment and jobs where they’re needed most.”

Pearl’s joins Blick Art Supply and a handful of other high-quality, small businesses such as Show Dogs, Archetype Boutique on Market Street and Passion Café and Miss Saigon on Sixth Street in a growing cluster of what is becoming the Central Market arts and cultural district and Sixth Street neighborhood shopping district.

Pearl’s received extensive assistance from City-funded Urban Solutions, a nonprofit organization providing small business assistance free of charge. Additionally, the building owners at 1001 Market Street helped facilitate the deal by providing collateral for the financing.

Sylvia Yi, co-owner of Pearl’s, said their decision to open at this location was largely due to the City’s assistance. She commented, “We see this as an opportunity to give back to the community by creating jobs, increasing commerce in this challenging area, and perhaps enticing other merchants to invest as well. Working withthe Office of Economic and Workforce Development, the Redevelopment Agency, and Urban Solutions has been instrumental in making this project happen. As a native San Franciscan, it makes me proud to see our city officials reinvesting in our neighborhoods and working together withlocal merchants to create positive change. With this kind of effort and partnership, I envision the revitalization of Central Market and Sixth Street is well underway and Pearl’s is honored to be a small part of it.”

Pearl’s Deluxe Burgers was established in 2003 and is run by partners Sylvia and Young Yi. Pearl’s currently has three locations throughout the Bay Area, including on Post Street in the Theater District. Pearl’s has received numerous awards including “Best Burger in San Francisco” by SFWeekly and AOL Cityguide.com. Pearl’s has also been featured in the Food Network’s The Best Thing I Ever Ate and recently appeared on Channel 5’s Eye On The Bay

Here’s the problem: You become famous and then everybody wants to use your image to sell stuff, whether you (and your agent) get paid or not.

Check out this large poster used to promote the idea of wearing “PEARLS” that just happens to right outside a jewelry store on Post Street called Miseki. Is this shot from an ad campaign, or did somebody Photoshop a red-carpet paparazzi photo?

Either way, poor Angelina might not be getting her fair share of the cut. Sadly, Kiera Knightly’s visage is similarly being used by the same store.