In this March 7, 2012 file photo, Illinois gun owners and supporters file out National Rifle Association applications while participating in an Illinois Gun Owners Lobby Day convention before marching to the Illinois state Capitol in Springfield, Ill.Seth Perlman / AP

NEW YORK — U.S. companies are taking a closer look at investments, co-branding deals and other ties to the gun industry and its public face, the National Rifle Association, after the latest school massacre.

Petitions are circulating online targeting companies that offer discounts to NRA members on its website. #BoycottNRA is trending on Twitter.

Members of the NRA have access to special offers from partner companies on its website, ranging from life insurance to wine clubs. For a second consecutive day companies listed on the site have cut ties to the NRA as it aggressively resists calls for stricter gun control in the wake of the mass shooting last week at a Florida high school that left 17 dead.

The insurance company MetLife Inc. discontinued its discount program with the NRA on Friday. The software company Symantec Corp., which makes Norton Antivirus technology, did the same.

We value all our customers but have decided to end our discount program with the NRA.

Insurer Chubb Ltd. said Friday it is ending participation in the NRA’s gun-owner insurance program, but it provided notice three months ago. The program that provided coverage for people involved in gun-related incidents or accidents had been under scrutiny by regulators over marketing issues.

Those defections arrived a day after the car rental company Enterprise Holdings, which also owns Alamo and National, said it was cutting off discounts for NRA members. First National Bank of Omaha, one of the nation’s largest privately held banks, announced that it would not renew a co-branded Visa credit-card with the NRA.

NRA Executive Vice-President Wayne LaPierre said this week at the Conservative Political Action Conference, that those advocating for stricter gun control are exploiting the Florida shooting which killed 17 people, mostly high-school students.

“Evil walks among us and God help us if we don’t harden our schools and protect our kids,” LaPierre said Thursday. “The whole idea from some of our opponents that armed security makes us less safe is completely ridiculous.”

President Donald Trump has aligned himself with the NRA, suggesting some teachers could be armed so that they could fire on any attacker.

U.S. corporations are moving in the other direction.

On Friday, a large Wall Street money management firm said that it wanted to engage with major weapons manufacturers about what comes next.

Blackrock Inc., which manages $6 trillion in assets, has become one of the largest stakeholders gun manufacturers like Sturm Ruger & Co., American Outdoor Brands Corp. and Vista Outdoor Inc. through indirect investments. The money is placed in index funds, so Blackrock cannot sell shares of individual companies within the index. Its fund clients invest in indexes that might contain companies like Ruger.

On Friday, spokesman Ed Sweeney said Blackrock will be “engaging with weapons manufacturers and distributors to understand their response to recent events.”

Blackrock, through indirect investments, holds a 16.18 per cent stake in Sturm Ruger, an 11.91 per cent stake in Vista, and a 10.5 per cent stake in American Outdoor, according to the data firm Factset.

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