Branding and Marketing

Saint Petersburg Spring 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:

Establish market credibility.

Date:

2014-07-28, 07:00 PM

Mentors

Mikhail Penkovsky Inside Sales Director, Veeam Software

Jane Smorodnikova CEO, LikeHack.com

Startup evangelist & entrepreneur. CEO at LikeHack - content curation technology company that provides marketers with content their audience will like. Author at Freshle.com and advisor at CoffeeLab.vc.