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Built for serious fishing. Its 11-ball bearing system makes for smooth casting and retrieving, and its ZeroReverse one-way clutch is built for "catching," not just fishing. You're in total control with Lew's MSB braking system.

Fish hard with the new and improved Lew's® BB1! These Baitcasting Reels feature a rugged die-cast aluminum frame and graphite side plates to keep 'em lightweight but strong, and the 10-bearing system ensures smooth-as-silk retrievals after you've set the hook. And with the SpeedCast® centrifugal braking system you get 27 different settings to give you exceptional cast control.

Plus, an oversized titanium line guide minimizes line friction and maximizes casting performance. And when that trophy decides to make a run, your line won't break thanks to 14-lbs. of drag power. It's everything you loved about the original BB1... and then some.

Features:

1-Pc, die-cast aluminum frame with graphite side plates for durability

10-bearing system with double-shielded stainless steel ball bearings and a zero-reverse anti-reverse

Go long! The Ambassadeur CS Pro Rocket is engineered for super long castability and features a synchronized level wind system for even line lay. Even better, the Carbon Matrix Drag system included in this reel is one of the strongest and most durable drag systems available while the extended bend handle with power knob gives you an edge by increasing torque and aligning the cranking hand closer to the reel for more efficient fighting power.

A versatile Casting Reel offered in 6 different models to handle the full spectrum of bass fishing techniques. Smaller, more ergonomic Reel has incredible strength to help you stay on the water, hour after hour. And the super lightweight aluminum frame, side plate and spool minimize the Reel's weight. From Daiwa®, lauded and trusted by fishing hobbyists and pros.