The Optmyzr team is fresh off an invigorating and inspiring webinar with our friends from Hanapin Marketing. I had the opportunity to present virtually alongside Jacob Fairclough, the associate director of Analytics at Hanapin and regular blogger at PPC Hero. Jake and I spend a lot of our work life neck deep in scripting, which […]

Keyword match types have long existed as a way for advertisers on Google and Bing to define how closely a user’s query has to match a keyword before it can trigger an ad to show. Match types allow advertisers to either tightly control exactly what searches their ads may appear for (through exact match keywords) […]

Optmyzr’s Rule Based Optimizations recently added the ability to integrate with any 3rd party data through Google spreadsheets. By connecting call conversion data, CRM data, internal business data, or data about pretty much anything else, advertisers can now build some really cool optimizations of their own. Even the classic Bid By Weather use case that […]

AdWords introduced expanded text ads (ETAs) last year and promised higher click-through rates for advertisers and a better experience for users. In continuation to the announcement, AdWords removed the option to create standard text ads on 31st January 2017. Following which advertisers have either completely moved to ETAs or are in the process of doing […]

Google has started automatically adding new ad variations to AdWords accounts. While I believe this will benefit the majority of advertisers who don’t manage their accounts very actively, this is a scary thought for the typical ad agency, or advanced PPC account manager who does a lot of controlled experimentation. Right now only about 2,000 […]

Expanded Text Ads (ETAs) from Google AdWords are now available for all advertisers to create. To help everyone who’s too busy to write thousands of new ads but who still wants to make the transition quickly we’ve just released a new free AdWords Script. The script uses your landing pages’ meta tags to make suggestions for […]