Online Business

Pick Right Domain Name The domain name you pick becomes the identity for your brand.So, it is important that you go for one that is short and easy to remember. The names that are too long or ones with conjunctions like 'and' have low recall value. Suitable Platform The platform you choose depends largely on the number of products you intend to sell.For a limited number, a basic website can be created using HTML or other content management systems. You can add pages as per your needs.

NEW DELHI: Prescription eyeglasses e-tailer, Lenskart is planning to add 500 brick-and-mortar stores across the country within next six months as it looks to beef up its offline presence. The company, which currently has 70 stores operating through franchisees in 29 cities, said the shops will "compliment" its online business. "We are planning to launch 500 new shops through the franchisee route within the next six months. Out of this, 100 will be exclusive stores and the...

MUMBAI: Nykaa.com, the beauty e-commerce portal owned by investment-banker-turned entrepreneur Falguni Nayar and her banker husband Sanjay Nayar , has raised funds from investors including a big business family, underlining the strong demand for growth opportunities offered by fledgling online firms. The two-year-old venture will use the funds to expand its online business and set up offline retail stores. Nykaa plans to set up its first offline...

"Minimum investment, Maximum profit guaranteed, Make money from home" - seen those ads? On pink oryellow or dirty green leaflets? Well, you can wipe off the incredulity. A different kind of operator, more evolved, is actually making this work, especially for women. As India sees a revolution in its $300 billion retail industry with the emergence of online marketplaces such as Amazon, Snapdeal and Flipkart, thousands of women are gaining...

"Minimum investment, Maximum profit guaranteed, Make money from home" - seen those ads? On pink oryellow or dirty green leaflets? Well, you can wipe off the incredulity. A different kind of operator, more evolved, is actually making this work, especially for women. As India sees a revolution in its $300 billion retail industry with the emergence of online marketplaces such as Amazon, Snapdeal and Flipkart, thousands of women are gaining financial independence by...

Pick Right Domain Name The domain name you pick becomes the identity for your brand.So, it is important that you go for one that is short and easy to remember. The names that are too long or ones with conjunctions like 'and' have low recall value. Suitable Platform The platform you choose depends largely on the number of products you intend to sell.For a limited number, a basic website can be created using HTML or other...

KOLKATA: If you can't beat them, join them. India's top brick-and mortar electronics retail chains , which have stoutly resisted giving discounts in their online ventures, have seen their resolve crumble and have had to change tack, in some instances matching prices with the big three e-commerce marketplaces — Amazon, Flipkart and Snapdeal. According to top industry executives, chains such as The Mobile Store , UniverCell and...

GURGAON: Logistics and supply chain management is one critical area giving headache to e-commerce companies. Online market places struggling to rein in logistics are spending a significant share of revenue into it annually. Realising the problems being faced and the loopholes of logistics industry, Gurgaon-based Delhivery claims to have all the solutions. Started in 2011, with the focus on simplifying logistics for...

NEW DELHI: Big luxury brands have mostly stayed away from the online world on concerns of discount-driven business models impacting brand equity, but with more and more Indians taking to online shopping some labels including Swarovski, Furla and Armani, have come forward to test the waters. If Austrian jewellery brand Swarovski and American clothing brand Brooks Brothers have started selling their expensive...

NEW DELHI: Wal-Mart Stores Inc. is extending its presence in the wholesale business in India to the virtual marketplace by launching a business-to-business (B2B) e-commerce platform, the first time that the world's biggest retailer is embarking on such an exercise anywhere in the world. The Bentonville-based retail titan will retain the Best Price Wholesale brand name for the exercise. This is the name by which its cash and carry business, launched...

NEW DELHI: Prescription eyeglasses e-tailer, Lenskart is planning to add 500 brick-and-mortar stores across the country within next six months as it looks to beef up its offline presence. The company, which currently has 70 stores operating through franchisees in 29 cities, said the shops will "compliment" its online business. "We are planning to launch 500 new shops through the franchisee route within the next six months. Out of this, 100 will be...

NEW DELHI: Big luxury brands have mostly stayed away from the online world on concerns of discount-driven business models impacting brand equity, but with more and more Indians taking to online shopping some labels including Swarovski, Furla and Armani, have come forward to test the waters. If Austrian jewellery brand Swarovski and American clothing brand Brooks Brothers have started selling their expensive products in the ...

MUMBAI: Organised retailers like Shoppers Stop and Walmart have drawn up huge investment plans to expand their physical and online presence as the industry faces dwindling sales and profits. While Shoppers Stop is planning to invest Rs 140 crore for expansion of its stores and online sale infrastructure within next one year, Walmart is seriously looking at opening 50 stores over next five years. "We have chalked out Rs 140 crore capex plan over next 12-15 months,...

HYDERABAD: Recent funding and acquisition activity in the retailing space for kids and baby care products have spurred competition and brought the sector back into focus. With few go-to brands available offline, online retailers are set to woo parents by bringing international apparel names and products that are hard to find in brick-and-mortar stores. FirstCry , the online baby and kids store with its omni-channel strategy that includes more than...

NEW DELHI: Fashion designer Suneet Varma is launching a new ready-to-wear line nine years after he had to shut down a store he opened in Delhi for the same purpose, because authorities brought down the shopping complex that housed it as it was illegally constructed. This time he doesn't have to fear bulldozers because his new ready-to-wear, or RTW, line is being launched online. And the label will be affordable, he said. ...

NEW DELHI: Small and medium traders today appealed to the Centre to constitute a 'Board of Internal Trade' to look into the issues of the SME sector even as it alleged that "unethical practices" followed by online retail marketers have created an "uneven playing field" for them. Representatives of the non-corporate sector from across the country today gathered in a 'rally of small traders' at the Ramlila Maidan in the capital under the...

MUMBAI: India's fledgling e-commerce industry may get a new backer in billionaire Kumar Mangalam Birla . The $40-billion Aditya Birla Group will soon launch a project to identify opportunities in e-commerce as rising disposable incomes, rapid adoption of smart phones and a large population of young consumers has given rise to enormous potential for online business. Prashant Gupta, who heads the chairman's office, has been made leader of a new project to...

NEW DELHI: Manipur-born accessory designer based in London Mawi Keivom , whose works have been sported by top celebrites across the world has now tied up with a fashion e-store based in India. Bollywood stars like Aishwarya Rai , Kareena Kapoor and Deepika Padukaone as well as global celebs such as Rihanna and Selena among others have been spotted wearing the designer. In her recent collaboration, Mawi has teamed up with online...

NEW DELHI: Confederation of All India Traders called for a probe in the business model and trade practices of e-commerce companies to find out how they are offering huge discounts during the ongoing festive season. "How can the marketplace model companies can offer 'big sale'? Diwali Sale? when they are not the owners of the inventory," a CAIT release said. "Certainly, there is some fishy which is hidden behind the scene and which needs to be unearthed to...