dynamiC branding Summer Certificate program in Italy

Unlike traditional branding which focuses on consistency and repetition, dynamic branding process creates a balance between the constants and the variables to amplify messaging through the use of data, visual properties, motion, and sound. With social media’s role in brand marketing continuing to expand, opportunities for this type of design expressions are being explored by some of the most innovative companies in the world such as Casa da Musica, MTV, Spotify, and the MIT Media Lab.

Students from all schools at FIT are eligible to apply and enter this Summer non-credit certificate program.

LEARN how to create impactful brand strategy and visual system from industry experts.

EXPLORE Italy, class meets 4 days a week so you can visit nearby cities such as Venice, Bologna, Milan and Florence and explore Italian culture.

EXPERIENCE H-Farm U, the first campus in the world combining education, investments, and business consultancy.

IMMERSE yourself in a program taught by professors from FIT, University of Venice, and H-Farm.

EARN a Certificate of Completion and a Digital Badge upon completion of the course. Estimated Departure Date: June 13, 2020; Estimated Return Date: June 27, 2020

INFO SESSION: Thursday, November 21, 1 to 2 PM, D514

For more information, contact: Prof. C.J. Yeh, chinjuz_yeh@fitnyc.edu

This program is a collaboration between FIT’s Advertising & Digital Design BFA, Creative Technology & Design, University of Venice, and H-Farm,