FORD MOTOR COMPANY OF SOUTHERN AFRICA APPOINTS

Ford Motor Company of Southern Africa announced the appointment of Nicho Le Roux as General Manager Customer Services Operation, effective 1 September 2007. Le Roux will head up the Department, using his wealth of local and international experience to develop this important aspect of the business.

Le Roux returns to South Africa after a period in Vietnam where he was General Manager Customer Services Division for Ford Vietnam. He was tasked with re-engineering the division to cope with huge business growth post World Trade Organisation membership.

“Nicho comes with a wealth of experience having worked with the company for two decades. He has a passion for customers and will be focussing on meeting our parts, service and ownership needs throughout the post-sale value chain,” said Hal Feder, President and CEO of Ford of Southern Africa. “Being a South African, he’ll also be able to apply local knowledge and understanding to this role, while simultaneously drawing on his overseas experiences.”

Le Roux joined Ford Motor Company as an accounting supervisor in the Ford Customer Services Department (FCSD). Le Roux’s career took him through various departments in FCSD. He later spent 2 years in Vehicle Sales as a District Sales Manager, he then returned to FCSD where he took on a managerial role as Purchasing Manager and later Supply Manager.

Subsequent roles held in South Africa include: Marketing Manager, National Sales Manager and Business Operations Manager. These positions allowed him to focus on business initiatives predominantly targeting dealer viability improvements in Parts and Service. During this time he also encouraged the Dealer partnership philosophy and changed the business orientation towards Customer Service.

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