Brand New Brand

Brand New Brand

California Institute of the Arts

À propos de ce cours : This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.
Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

We will be wrapping things up this week and reviewing our peers' work.

1 lecture

Reading: Introduction to Week 7

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Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Créateurs

California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.

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Notation et examens

Note moyenne 4.9 sur 5 sur 250 notes

this course was so useful , strongly recommend it

TP

This class was awesome. The scaffolded project worked really well with excellent examples and guidance. Lots of fun building useful skills.

I am learning more and new things! I am looking forward for more lessons.