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The marketing solutions specialist says the combined companies will focus on enabling digital transformation for end customers.

By
Kyle AlspachApril 16, 2018, 09:00 AM EDT

In a bid to build a formidable player focused on digital transformation, marketing solutions specialist Nayamode has acquired Bluewave Communications, a design firm focused on digital, CRN has learned.

Nayamode, a Seattle-based firm that employs 100 and specializes in the Microsoft ecosystem, boasts a client roster that includes Samsung, CenturyLink, HP, Microsoft and VMware. Oakland, Calif.-based Bluewave, which employs 10, has served clients including Oracle, eBay, GE Software and Google.

"By combining Bluewave with Nayamode, we are bringing together best-in-breed storytelling with cutting-edge digital tools that together can help our customers in their efforts toward digital transformation of their businesses," said Nayamode founder and CEO Srivats Srinivasan, formerly a veteran of Microsoft, in an email to CRN.

"Given the technology majors that this acquisition allows us to work closely with, our ability to work downstream with their channel partners just got enhanced," he said.

Nayamode has specialized in dual-shore operations and providing a consultative approach for marketing campaigns and other projects, paired with cutting-edge technology and rich creative offerings, Srinivasan said.

Particular areas of focus for Nayamode within the Microsoft realm include Windows Server, Azure and Microsoft 365, he said.

Bluewave, meanwhile, has "created a reputation for high-quality, user-friendly design to set itself apart from its peers," Srinivasan said.

The two firms have some overlap in the area of design, but merging with Bluewave will "significantly enhance our design and storytelling capabilities," he said.

The addition of Bluewave will also give Nayamode a stronger foothold in the critical geography of Silicon Valley, Srinivasan said.

"With our combined teams, our enhanced skills, and our presence in two key technology markets, we are well positioned to reach more customers seeking digital transformation," he said.

The Bluewave name will continue to be used following the acquisition, Srinivasan said. "Bluewave as a brand has considerable equity and recognition with key customers in Silicon Valley. We will continue with the brand, unchanged for the near term," he said.