Best Lines:

Avinash Kaushik: I know my books were successful because the top search results for the book’s topics are the pirated versions of the book.Avinash Kaushik: The important question is the Why. The internet is full of weird people and they’re all on your Website, simply trying to screw with you.

Bryan Segal: (asking for a show of hands on different questions) BTW, this isn’t how we get our data at comScore.

Shari Thurow: The 5-second usability test. Let people look at your site for 5 seconds, then ask them what the site is about. If they can’t tell you, you’re site isn’t focused enough.

Shari Thurow: You have to pass the “What kind of X are you?” Test. What kind of law firm are you? “State of the Art?” “World class?” No. You’re a corporate law firm, that’s what you have to say most clearly. [I love that marketing hype is now one of the worst ways to market. People aren’t searching for superlatives or marketing hype, they’re looking for concrete information].

Hey folks, my name is Briac and I am happy to answer Philippe’s invitation to use his blog for writing an extensive review of eMetrics Toronto 2010 – Canada’s Online Marketing Optimization Summit. That’s my first shot at bloggin…