This Policy describes the types of personal information we collect through the Site and how that personal information may be used and/or with whom it may be shared. This Policy also describes how you can reach us to update your personal information, access and control the use of the personal information we collect in connection with our marketing communications and activities, or get answers to questions you may have about our privacy practices at this Site. Please read this Policy carefully, because by accessing and using this Site you are acknowledging that you understand and agree to the terms of this Policy. In addition, please review our Terms of Use, which governs your use of this Site and any content you submit to this Site.

1. COLLECTION AND USE OF PERSONAL INFORMATION

Personal Information You Provide

The privacy and security of the personal information that Heartland collects from you is a priority for Heartland. Generally you can visit this Site without providing personal information, unless otherwise mentioned in this Site itself. However there may be circumstances when you may be asked or choose to provide personal information that could reasonably be used to contact you or to identify you personally including, but not limited to, your name, home address, e-mail address, gender, and date of birth. Some areas of this Site may ask you to submit personal information in order for you to benefit from the specified features (such as newsletter subscriptions or tips/pointers) or to participate in a particular activity (such as sweepstakes or other promotions). You will be informed what personal information is required and what information is optional when asked to submit personal information to us. By submitting personal information to Heartland at this Site, you hereby consent to Heartland’s collection, use and disclosure of such personal information.

We may combine the personal information you submit directly through this Site with other personal information we have collected from you, whether on- or offline. We may also combine it with information we receive about you from other sources, such as other companies, divisions, parents, subsidiaries, and affiliated companies of Heartland, publicly available information sources (including information from your publicly available social media profiles), and other third parties.

You should be aware that when personal information is voluntarily disclosed (e.g., your name, e-mail address, etc.) in any public areas on this Site (such as a message board or blog), that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control and this Policy does not apply to such information. Any submissions to public areas on this Site are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any public submissions.

Passive Information Collection and Use

As you navigate around this Site, certain information can be passively collected (that is, gathered without you actively providing the information), using various technologies. We and our third party service providers passively collect and use information in a variety of ways, including:

Through your browser: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version, and Internet browser type and version. We may collect similar information, such as your device type and identifier, if you access this Site through a mobile Device.

Cookies: : Cookies are pieces of information stored directly on the computer you are using. Cookies allow us to collect information such as browser type, time spent on this Site, pages visited, and language preferences. We and our service providers use the information for security purposes, to facilitate navigation, display information more effectively, and to personalize your experience while using this Site. We also use cookies to recognize your computer or device, which makes your use of this Site easier, such as to remember language preferences or your user name and password. In addition, we use cookies to gather statistical information about Site usage in order to continually improve its design and functionality, understand how individuals use it, and to assist us with resolving questions regarding it. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on this Site. We may also use cookies in online advertising to track consumer responses to our advertisements.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) to disable existing cookies; or (iii) to set your browser to automatically reject any cookies. However, please be aware that if you disable or reject cookies, some features and services on our Site may not work properly because we may not be able to recognize and associate you with your Heartland account(s). In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.

Flash cookies: Our use of Adobe Flash technology (including Flash Local Stored Objects ("Flash LSOs")) allows us to, among other things, serve you with more tailored information, facilitate your ongoing access to and use of this Site, and collect and store information about your use of this Site. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Adobe Flash Website Storage Settings Panel available on the Internet. You can also control Flash LSOs by going to the Adobe Flash Global Storage Settings Panel available on the Internet and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to as "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with this Site or our online content.

Pixel tags, web beacons, clear GIFs, or other similar technologies: These may be used in connection with some Site pages and HTML-formatted e-mail messages to, among other things, track the actions of Site users and e-mail recipients, measure the success of our marketing campaigns, and compile statistics about Site usage and response rates.

Online behavioral advertising: The use of cookies, pixel tags, web beacons, clear GIFs, or other similar technologies allows our third-party service providers to deliver advertisements about our products and services when you visit this Site or other web sites or web properties across the Internet. These service providers may place pixel tags, web beacons, clear GIFs, or similar technologies on this Site and other websites or web properties, and also place or recognize third-party cookies when you visit this Site or other sites or web properties. They may use information about your visits to this Site and other web sites or web properties to provide advertisements about goods and services that may be of interest to you.

IP Address: Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP Address is identified and logged automatically in our server log files whenever a user visits this Site, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites. We use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering this Site.

Device Information: We may collect information about your Device, such as a unique device identifier.

Do Not Track Requests: At this time Heartland does not respond to Do Not Track signal requests.

Integrated Accounts and Social Media Information

We may implement applications or "widgets" from a third party providers (e.g., Facebook, Twitter, etc.) that allow interaction, integration or content sharing with third-party services. These widgets or applications may be visible on a page you visit on our Site or may require log-in through the third-party provider’s service. If you log into a third party service through our services, you agree to give us permission to access and use your information (e.g., name, profile picture, gender, networks, user ID, and any other information) that you have made accessible on such third-party service. The third-party providing the widget or integration may offer controls for you to manage your interactions. Any interaction with a third-party widget or application typically allows the third party to collect some information about you (whether through cookies, registration information or otherwise). These third parties may even track you when you do not interact with the widget. If you have engaged any of these third-party service providers, their respective privacy policies will govern what their on-line behavior, tracking and collection of information. You should review these third-party policies to understand these practices.

How We Use and Disclose Information

We use and disclose personal information you provide to us as described to you at the point of collection, such as when you (1) register your e-mail address with us for marketing purposes, (2) opt-in to receive newsletters, (3) participate in, or enter, promotions, contests or sweepstakes sponsored by us, (4) sign up for special offers from select third parties, (5) send e-mail messages or feedback, submit forms or transmit other information by e-mail, (6) post a rating, testimonial, blog comment, or review, (7) e-mail any Site content to a friend, (8) complete a survey, and (9) register for a user account and online profile. If you elect to engage in such activities, we may ask that you provide us personal information, such as your first and last name, date of birth, age, mailing address (including zip code), e-mail address, and telephone numbers.

We also use and transfer personal information from or about you:

to respond to your inquiries and fulfill your requests, such as to send you documents you request or e-mail alerts;

to send you important information regarding our relationship with you or regarding the Site, changes to our terms, conditions, and policies and/or other administrative information; and

for our business purposes, such as data analysis, audits, developing new products, enhancing our Site, improving our products and services, identifying Site usage trends, personalizing your experience on this Site by presenting products and offers tailored to you, and determining the effectiveness of our promotional campaigns.

to our third party partners with whom we offer a co-branded or co-marketed promotion, in which case your information may also be subject to the third party’s policies disclosed at the point of collection of your information, if applicable;

to our third party service providers who provide services such as website hosting and moderating, mobile application hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, e-mail and direct mail delivery services, auditing services, and other services, in order to enable them to provide services; and

to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

In addition, we use and disclose personal information collected through this Site as we believe to be necessary or appropriate: (a) as permitted by applicable law, including laws outside your country of residence; (b) to comply with any legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our Terms of Use; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. We may also use and disclose personal information collected through this Site in other ways, with your prior consent.

We also use and disclose information we collect passively as described above, under "Passive Information Collection and Use," and for any other purpose, except where we are required to do otherwise under applicable law (for example, if we are required to treat such information as personal information). In addition, we may use and disclose information that is not in personally identifiable form (such as anonymized, masked or de-identified information) for any purpose. If we combine information that is not in personally identifiable form with information that is (such as combining your name with your geographical location), we will treat the combined information as personal information as long as it is combined.

2. GENERAL PRINCIPLES FOR THE PROCESSING OF PERSONAL INFORMATION

Personal information will be collected, stored, processed and transmitted in accordance with Heartland’s established policies and applicable federal, state, local and foreign laws, rules and regulations.

The principles of Heartland with respect to the processing of personal information are as follows: (1) personal information will be processed fairly and lawfully, (2) personal information will be collected for specified, explicit, and legitimate purposes and not further processed for incompatible purposes, (3) personal information collected by Heartland will be adequate, relevant, and not excessive in relation to the purposes for which it is collected, (4) personal information collected by Heartland will be accurate and, where necessary, kept up to date to the best of our ability, and (5) personal information collected by Heartland will be retained as identifiable data for no longer than necessary to serve the purposes for which the personal information was collected.

If Heartland engages in the processing of personal information for purposes other than those specified in this Policy, Heartland will provide notice of these changes, the purposes for which the personal information will be used, and the recipients of personal information.

3. THIRD PARTY SITES AND SERVICES

This Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or web property (including, without limitation, any application) that is available through this Site or to which this Site contains a link. The availability of, or inclusion of a link to, any such site or property on this Site does not imply endorsement of it by us or by our affiliates.

4. CHOICES AND ACCESS

We give you choices regarding our use and disclosure of your personal information for marketing purposes. You may opt out from:

Receiving marketing communications from us: If applicable and you no longer want to receive marketing communications from us on a going-forward basis, you may opt out of receiving them by contacting us as specified below in the CONTACTING US section. If you contact us for purposes of opting out of marketing communications, please provide your name, identify the form(s) of marketing communications that you no longer wish to receive, and include the address(es) to which it/they are sent. For example, if you no longer wish to receive marketing e-mails or direct mail from us, tell us that, and provide your name and e-mail or postal address. You may also opt out of receiving marketing communications from us by visiting this Site to update your online profile. In addition, you may opt out of receiving marketing e-mails from us by following the unsubscribe instructions provided in any such message.

Receiving reminders from us: If applicable and you no longer want to receive reminders from us on a going-forward basis, you may opt out of receiving them by contacting us as specified below in the CONTACTING US section. In your response to us, please provide your name and the e-mail address or phone number at which you receive reminders from us.

Our sharing of your personal information with affiliates and third-party co-marketers: If applicable and you would prefer that we not share your personal information on a going-forward basis with our affiliates and/or third-party co-marketing partners for their marketing purposes, you may opt out of this sharing by contacting as specified below in the CONTACTING US section. In your response to us, please state that we should no longer share your personal information with our affiliates and/or third-party partners for their marketing purposes, and include your name and e-mail address.

We will seek to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out as described above, we may not be able to remove your personal information from the databases of our affiliates and co-marketing parties with which we have already shared your information (i.e., as of the date that we implement your opt-out request). Please also note that if you opt out of receiving marketing-related messages from us, we may still send you important transactional and administrative messages, from which you cannot opt out.

How You Can Access, Change, or Delete Your Personal Information

If applicable and you would like to review, correct, update, or delete the personal information that you have provided via this Site, please contact us as specified below in the CONTACTING US section. We will try to comply with your request as soon as reasonably practicable. You may also visit this Site to update your online profile.

5. ACCURACY

It is your responsibility to provide Heartland with accurate personal information. Except as otherwise set forth in this Policy, Heartland shall only use personal information in ways that are compatible with the purposes for which it was collected or subsequently authorized by you. To the extent necessary for these purposes, Heartland shall take reasonable steps to ensure that personal information is accurate, complete, current and relevant to its intended use.

6. RETENTION PERIOD

We retain your personal information for the period necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or allowed by law or to otherwise fulfill a legal obligation.

7. SECURITY

We use reasonable organizational, technical, and administrative measures to protect personal information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the CONTACTING US section below.

8. USER REGISTRATION AND PASSWORD

Ultimately, you are solely responsible for maintaining the secrecy of your password and/or account information. To ensure effectiveness of your password, we recommend that you do not disclose your user identification or password to anyone. Please be careful and responsible whenever you are online.

9. USE OF SITE BY MINORS

The Site is not directed to individuals under the age of 13 and we request that these individuals not provide personal information through this Site.

10. COMPLIANCE WITH LOCAL LAWS

This Policy is meant to guide Heartland with respect to personal information collected from or about you at this Site. While this Policy applies to personal information generally, the local laws, rules and regulations of jurisdictions that are applicable to Heartland (“Local Laws”) may require standards which are stricter than this Policy and, in such event, Heartland will comply with applicable Local Laws. Specific privacy policies may be adopted to address the specific privacy requirements of particular jurisdictions.

11. CROSS-BORDER TRANSFER

Your personal information may be stored and processed in any country where we have facilities or service providers, and by using our Site or by providing consent to us (where required by law), you agree to the transfer of information to countries outside of your country of residence, including to the United States, which may provide for different data protection rules, and a lower standard of required protection, than in your country.

12. SENSITIVE INFORMATION

Unless we specifically request or invite it, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through this Site or otherwise to us. In those cases where we may request or invite you to provide sensitive information, we will do so with your express consent.

13. UPDATES TO THIS PRIVACY POLICY

We may change this Policy. Please take a look at the LAST UPDATE legend at the top of this page to see when this Policy was last revised. Any changes to this Policy will become effective when we post the revised Policy on this Site. Your use of this Site following these changes means that you accept the revised Policy.

14. COMPLIANCE

Heartland will use a self-assessment approach to verify compliance with this Policy and periodically verify that the Policy is accurate, comprehensive for the information intended to be covered, prominently displayed, implemented and accessible.

If you believe that your personal information has been processed or disclosed in violation of this Policy, Heartland encourages you to raise any concerns using the contact information provided in this Policy. Heartland will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal information.

15. CONTACTING US

If you have any questions about this Policy, please contact us via one of these methods:

Create a new password

We'll send you a link to create a new password. test

{* #forgotPasswordForm *}
{* traditionalSignIn_emailAddress *}

{* backButton *}

{* forgotPassword_sendButton *}

{* /forgotPasswordForm *}

Create a new password

Looks like you have an existing account with us. We have made some changes to our site and we need you to create a new password in order to login. Click send to recieve an email with instructions on how to create your new password.

{* #optinUserNewPasswordForm *}
{* optinUser_emailAddress *}

{* backButton *}

{* forgotPassword_sendButton *}

{* /optinUserNewPasswordForm *}

Create a new password

We've sent an email with instructions to create a new password. Your existing password has not been changed.