Love Yourself and Listen to Kendrick Lamar Love Himself in 'i' Single

"Brother Kendrick Lamar! He's not a rapper, he's a writer, he's an author! And if you read between the lines, we'll learn how to love one another," yells a preaching voice at the beginning of Kendrick Lamar's uplifting new single "i."

But to love one another, we first have to love ourselves. That's the message the 27-year-old rapper, whose 2012's Good Kid, M.A.A.D City album garnered critical acclaim and an Album of the Year nomination at this year's Grammys, is pushing on this uptempo song.

It's his first single from his untitled third studio album, the awaited follow-up to Good Kid, M.A.A.D City. The new album doesn't have a release date or title.

Lamar repeatedly raps "I love myself" during the hook of "i":

And I love myself (the world is a ghetto with guns and picket signs)I love myself (but it can do what it want whenever it wants and I don’t mind)I love myself (he said I gotta get up, life is more than suicide)I love myself (one day at the time, sun gonna shine)

Dangeroo Kipawa, CEO of Lamar's Top Dawg Entertainment label, praised the rapper's message in a tweet in which he forgot to turn off his caps lock:

WE GOTTA RESPECT DA YOUNG MAN 4 USING HIS PLATFORM 2 SAY SOMETHING IN MUSIC. NOT LETTING A GIMMICK OR INDUSTRY STANDARDS DICTATE HIS MESSAGE

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