Cut to October 7, when 9News wrote about the Quality Health item as if it had been freshly released. "Denver makes lots of lists. So many, in fact, that we don't write about a vast majority of them," the online article states before adding, "This one is different."

The station subsequently added a note to the piece reading, "This study was originally published in 2008 and resurfaced this week on social media." But by then, outlets both local and national had picked it up, consistently describing the data as newly issued.

Enter PETA. On October 9, the organization put out a press release headlined, "Billboard Calls for Spay and Neuter in Denver, Nation's Sex Capital."

The announcement begins: "The heat is on in Denver, which was named the most sexually active city in the U.S., as PETA hopes to place a new billboard in the city urging everyone to curb animal overpopulation by tossing a wet blanket over bedroom time for dogs and cats. The ad — which features adult-film star Ron Jeremy wearing little more than a pair of handcuffs — reads, 'Too Much Sex Can Be a Bad Thing. Help End Overpopulation. Spay or Neuter Your Cats and Dogs.'"

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As such, Denver drivers should soon get the opportunity to see Ron Jeremy in the buff without having to use pay-per-view.

Those are the kind of perks that come with being a sex capital.

Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.