The Food and Drug Administration's new anti-smoking campaign includes images of yellowed teeth to show the costs associated with cigarette smoking.

Written by

Liz Szabo
| USA Today

The Food and Drug Administration is launching the government's largest effort yet to curb tobacco use among at-risk teens.

The $115 million media campaign stems from the FDA's new authority to regulate tobacco, granted by a 2009 law, says Commissioner Margaret Hamburg. The ads will target the roughly 10 million American teens who are open to smoking or are already experimenting with cigarettes.

That investment "is one of the most important efforts in recent times in the effort to reduce youth smoking," says Matthew Myers, president of the Campaign for Tobacco-Free Kids. "The FDA has ...