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WhatsApp Messenger is a proprietary, cross-platform im subscription service for smartphones. As well as text messaging, users can send the other person images, video, and audio media messages. The client software program is available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Rivaling a number of Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages per day. In line with the Financial Times, WhatsApp “has completed to SMS on cellphones what Skype did to international calling on landlines. The services are free for that newbie then costs $0.99/Yr.

Everybody knows that WhatsApp is a superb tool for messaging friends however everything you would never know is always that WhatsApp can be used campaign tool to build marketing leads. The App is free therefore it may function as a strong marketing channel with all the potential of getting clients to your business more than anything else.

Why Choose WhatsApp for your marketing strategy?

The App is nearly free!

You are able to send large amount of messages with no limits. It’s designed for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Many people are utilizing it because you don’t have to go to a website to complete details or confirm your identity to use it. It simply needs your mobile number and you are done!

Better features than traditional SMS/MMS

WhatsApp supports numerous message types, from simple text to pictures to audio files. Usually a MMS message would cost you a fair bit of money to transmit, and so the fact that these may be sent to as numerous customers and prospects as you want for free is great.

You can even send GPS location of your stores! Product videos, Product images and audio messages (a short personal message out of your CEO might be sent to multiple clients and prospects at one go!) this wonderful App supports just everything. You can start your own WhatsApp group and can invite your customers and prospects to become listed on, or you could create an internal marketing group which supports you stay associated with your campaign peers 24/7.

So WhatsApp as a campaign tool can perform everything a regular e-mail or SMS campaign could do. To top it all Whatsapp is near to our heart, people can’t take their hands off their phone because of this App. Hence any message communicated through this medium has the immediate and maximum outreach.