On March 31, First Lady Chirlane McCray unveiled a new PSA asking New Yorkers not to forget victims of the blast. The PSA, which will be shown at the New York Mets Opening Day Ceremony, is just the latest in a series of outreach efforts from the Mayor's Fund to Advance New York City. Immediately after the tragedy in East Harlem on March 12, the Mayor's Fund began working in collaboration with city agencies and local partners to provide support, counseling, and financial assistance to help those in need.