About US

My name is Alexa, I’m a Canadian beauty and style blogger living in Montreal, Quebec. Offline, I major in Communications and Culture Studies in university and I’m a part-time administrative assistant – things get hectic!

Why and how I started blogging

I first stumbled upon the blogging world in 2018 while I was jobless and freshly graduated out of C.E.G.E.P. I rummaged up the courage post outfits on chictopia and lookbook.nu, but I had no idea what I was doing. I felt inadequate because other bloggers had better lighting, more time and photography skills.

Once I discovered the beauty and fashion community on youtube, I became much more motivated to pursue fashion blogging. Then in March 2020, I started this blog to share my knowledge with people.

Blogging and posting videos became more than a pass time for me. I delinquently stuck with it, improving my technique over time.

Today, my channel is comprised of fashion videos, make-up and hair tutorials, hauls and much more. After years of dedication, I have reached over 39,000 subscribers and more than 5.2 million video views!

I’m very happy to be able to share and express my thoughts with fellow bloggers and followers. I would love to hear your thoughts, so don’t be shy, leave me a comment or two.