On Thursday, Yap and Sta. Maria confirmed that the airing of the undisputed No. 1 daytime series will be extended until middle of 2013. The DVD of the first parts of the series will also be out in December.

“Ang success ng ‘Be Careful With My Heart’ ay talagang blessing. We are blessed to have everything feel-good in the show,” Yap said.

ABS-CBN’s well-loved Primetanghali kilig-serye, won in national TV ratings over GMA’s two newly launched morning teleseryes, maintaining its daytime leadership in the country.

Based on latest data from Kantar Media on Monday (October 22), the Jodi Sta. Maria-Richard Yap starrer scored a national TV rating of 23.1% versus the pilot episodes of “One True Love: A Second Chance” which only got 8% and “Cielo de Angelina” that only rated at 10.2%.

Like her leading lady, Richard (now popularly known as ‘Sir Chief) believes that there is no problem with having competition. “I think competition is always healthy. That’s okay because we’ll strive to do our best always,” he said. “But honestly, we’re not really competing with anyone. We just want to make our TV viewers happy.”

“Be Careful With My Heart” star Richard Yap recently signed a two-year exclusive contract with ABS-CBN. Richard is best known now to TV viewers as Sir Chief, the strict but caring boss of Yaya Maya, played by Jodi Sta. Maria.

In the said contract signing, the 45-year-old actor shared his reaction to comments describing him as the newest and hottest heartthrobs today, like Kapamilya teen sensation Daniel Padilla. “I won’t call myself a heartthrob,” said Richard. “I don’t even consider myself as an extra-ordinary handsome guy. Because the standards of being handsome before was mestizo and Chinese-looking men were never in demand.”

But with or without a ttitle, Richard remains thankful for the undying support of his fans who made their kilig-serye the no.1 daytime TV program in the country. “I’m so grateful for all their love,” he expressed. “It really feels great everytime I see them in mall shows and other special events.. It’s their way of showing their appreciation and I appreciate them so much for that.”

When asked about his off-screen relationship with Jodi, Richard shared that it easy to get along with her leading lady. “It’s just so nice working with Jodi because she’s so down-to-earth,” he narrated. “From the beginning, it was not hard for us to jive because we have things in common–we both went to pre-med school, we both like doing videoke, and we kid around a lot in the set.”

Now that Rafi (Maricar Reyes) is around, will Maya and Sir Chief’s love story continue to flourish or will the ‘magic’ suddenly disappear?

Due to insistent public demand, the country’s no. 1 daytime TV program topbilled by Jodi Sta. Maria and Richard Yap will now be aired on Saturdays via “Be Careful With My Heart Rewind” that will premiere this September 15 before “It’s Showtime.” ”Be Careful With My Heart Rewind” will begin with the pilot episode of the hit ‘kilig-serye’ where viewers can rediscover the beginning of the unique love story of Yaya Maya (Jodi) and Mr. Lim (Richard).

“This is the first time that a TV program airs a replay every Saturday,” said Jodi. “We offer this to everyone who cannot watch ‘Be Careful With My Heart’ every morning because they’re busy with their work and school. We hope that we can share them the joy and the good vibes that the morning audience enjoy.”

Aside from the momentous “Be Careful With My Heart Rewind,” another special gift that the show has for their loyal supporters is the much anticipated release of the show’s nine-track official soundtrack.

According to Richard, “Be Careful With My Heart Album” is special not only to their fans but to him and Jodi themselves. “We both love music and singing but we never dreamt of being recording artists,” he shared. “This is special to us because aside from the fact that it’s our first album, we really worked hard for this because we want the people who’ll buy the album to be happy with the songs and how we sang them, and not just because we’re part of it.”

Jodi added that avid viewers will surely relate with all the tracks of the album. “Everytime they’ll listen to it, they’ll remember the romantic moments of Sir Chief and Maya,” said Jodi.

The tracklist of “Be Careful With My Heart Album” include: ‘Be Careful With My Heart’ and ‘When You Say Nothing At All’ which are both duets by Jodi and Richard; ‘Kaba’ and ‘Torete’ sund by Jodi; ‘When You Say Nothing At All,’ ‘The Way You Look Tonight,’ and ‘Sorry Na, Pwede Ba?’ by Richard; ‘I’ll Be There’ by Aiza Seguerra; and a bonus track of ‘Be Careful With My Heart’ sung by Juris and Sam Milby.

Don’t miss the highly anticipated release of the two giant surprises of the country’s no.1 daytime TV program–”Be Careful With My Heart Rewind” that will start airing this Saturday (September 15) before “It’s Showtime,” and “Be Careful With My Heart Album” that will soon be available on record bars nationwide.

Continue to spread the good vibes in the morning and fall in love with the new-age fairytale of Yaya Maya and her Sir Chief in the country’s no.1 daytime program, “Be Careful With My Heart,” weekdays, 10:45am, before “It’s Showtime” on ABS-CBN.

ABS-CBN’s no.1 romantic-comedy Prime-tanghali drama series, “Be Careful With My Heart” continues to rule nationwide daytime TV and one of its directors, Direk Jeffrey Jeturian is in high spirits with their show’s unprecedented feat.

“The consistent high ratings of our show is really overwhelming,” said Direk Jeffrey. “We did not expect that there is a morning audience that big that would propel us everyday to the 5th spot of the top overall TV programs nationwide.”

Direk Jeffrey, who co-directs “Be Careful With My Heart” with Direk Mervyn Brondial, shared that the huge following of their ‘kilig-serye’ can be attributed to a lot of things including the Filipino viewers’ need for a fresh and optimistic story amid trying times.

“The show’s simplicity and feel-good tone was able to capture the audience’s fancy. It doesn’t only leave viewers feeling romantic every time, but also with a smile in their hearts,” Direk Jeffrey said.

He further shared that ‘secrets’ of the huge following of their ‘kilig-serye. “I think the show is effective as a romance comedy because of the chemistry between Jodi Sta. Maria as Yaya Maya the naive and pure-hearted nanny to the deaf kid of the stern and stone-hearted widower played by Richard Yap,” he explained.

The director also confirmed the viewers’ comments regarding the show’s unconventional visual quality. “Be Careful With My Heart” is the first soap of ABS-CBN that is shot on HD or high-definition camera,” Direk Jeffrey said. “That explains the glossy look of the show when people watch it onscreen, plus we shoot the series film-style so it has the feel, look, and ‘magic’ of a movie.”

Top-caliber movie and television director Jeffrey Jeturian shares the key factors for the overwhelming success of the country’s most-watched daytime program and ABS-CBN’s first-ever TV drama series shot on high definition camera, “Be Careful With My Heart.”

JJ: The consistent high ratings of the show is really overwhelming. We did not expect that there is a morning audience that big that would propel “Be Careful With My Heart” everyday to the 5th spot of the top overall TV programs nationwide.

JJ: “Be Careful With My Heart” is the first soap of ABS-CBN that is shot on HD or high-definition camera. That explains the glossy look of the show when people watch it onscreen, plus we shoot the series film-style so it has the feel, look, and ‘magic’ of a movie.

JJ: The success of the show can be attributed to a lot of things. First, the soap is effective as a romance comedy. There’s chemistry between Jodi as Maya and Richard as Richard. Jodi is effective as the naive and pure-hearted nanny to the deaf kid of the stern and stone-hearted widower played by Richard. The followers of the soap is looking forward to the day when Maya will be able to melt Richard’s heart .

Second, the story’s simplicity and feel-good tone was able to capture the audience’s fancy. The show doesn’t only leave one feeling romantic everytime, but also with a smile in the heart each time.

After zooming to the top of daytime TV, lead stars of ABS-CBN‘s romantic comedy series, “Be Careful With My Heart,” Richard Yap and Jodi Sta. Maria are now hailed by fans as ‘Prime-Tanghali’ King and Queen.

Based on the latest data of Kantar Media, ABS-CBN’s ‘Prime-Tanghali’ romantic-comedy series continues to be the country’s no. 1 daytime TV program as it garnered last Thursday (July 19) its all-time high national TV rating of 21.7%. Its newest rival program inGMA, “The Baker King: The Big Return” only got 7.1%. Also on the same day, “Be Careful With My Heart“ reached the no. 5 spot of the list of the overall top TV programs nationwide.

According toRichard, who is now known to viewers as the widower businessman ‘Mr. Lim,’ he,Jodi,and their whole team feel so blessed for the instant success of their show.

“To all the TV viewers and thos who watch our show online, thank you so much for all your support. We are extremely grateful that all of you follow and stick with us in the ‘Prime-Tanghali’ timeslot,” said Richard. “We are so happy with the high ratings and we offer this success to all the fans who made the show no.1.”

ABS-CBN’s ‘Prime-Tanghali’ King believes that “Be Careful With My Heart” captured the hearts of viewers because of it ‘perfect mix’ of great elements. “I think a lot of people now want to feel good and be entertained. I guess we have the perfect mix of comedy, romance, and true-to-life story that TV viewers look for,’ shared Richard. Together with Richard and Jodi in “Be Careful With My Heart” areAiza Seguerra, Mutya Orquia, Sylvia Sanchez, Divina Valencia, Gloria Sevilla, Pen Medina, Robert Ortega, Kalila Aguilos, Paul Jake Castillo, Micah Munoz, Janella Salvador, Jerome Ponce, JM Ibanez, Sunshine Garcia, Vivieka Vivieka, Tart Carlos, Twinkle Dy, Antonette Garcia, Nick Lizaso, and Sunshine Cruz.

Continue to follow the blossoming cute love story of Mr. Lim and Yaya Maya (Jodi) in “Be Careful With My Heart,” everyday, 10:45am, before “It’s Showtime” on ABS-CBN’s Prime-Tanghali.

Singer-actress Aiza Seguerra will play a mother role in the upcoming ABS-CBN Prime-Tanghali series Be Careful With My Heart topbilled by Jodi Sta. Maria and Richard ‘Papa Chen’ Yap.

In Be Careful With My Heart, Aiza is Kute, the elder sister of Jodi Sta. Maria’s character, Maya.

Aiza Seguerra, who’s a lesbian was surprised when she learned that her role will have a child already. In the press conference for the show, Aiza shared that she never thought she will be mature enough to play a mother role.

Aiza also revealed why her name in the series is Kute. She said that it’s a combination of ‘Kuya’ and ‘Ate’ that’s why it’s Kute. She also said that if given the chance, she’s open to bearing her own child exclaiming “Why not? May matres naman ako.”

Also included in the series are Jerome Perez, Janella Salvador and child actress Mutya Orquia. Veteran actors like Sylvia Sanchez, Robert Ortega, Gloria Sevilla and returning Divina Valenciawill also join the cast. It is directed by Jeffrey Jeturian and Mervyn Brondial.

Be Careful With My Heart will premiere this Monday, July 9 before It’s Showtime.

Jodi Sta. Maria and Richard ‘Papa Chen’ Yap will team up for the first time in ABS-CBN’s upcoming Prime-Tanghali drama series titled “Be Careful With My Heart” which will premiere on Monday (July 9), before “It’s Showtime.”

Both Jodi and Richard are both excited with show as it marks a milestone in their respective showbiz careers. “Be Careful’ is so special to me as it is my first-ever lead role in a teleserye. This is also the first time that I get to work with Richard,” said Jodi, who will portray the role of Maya, a provincial lass who dreams to become a flight stewardess for her to help her family out of poverty.

Jodi further shared that she is quite positive that Maya’s tale will win the hearts of the afternoon viewers because of the ‘good vibes’ the she brings in the story. She said, “They will surely be inspired with Maya’s character. She is so optimistic with life. For her, everything can be done and nothing is impossible!”

Meanwhile, similar to his leading lady, “Be Careful With My Heart” is equally memorable for Richard as it is his first drama, where he is the leading man.

Richard will give life to the character of Mr. Lim. “In the story, I’m a widower who works hard for his three children. But because of being busy with his business, he will need help,” said Richard. “It’s more of an unexpected love story. Viewers can expect a lot of kilig moments and I’m sure they can relate with it.”

Aside from Jodi and Richard, also part of “Be Careful With My Heart” are Jerome Perez, Janella Salvador, and Mutya Orquia. It is under the direction of Jeffrey Jeturian and Mervyn Brondial.

Get ready to fall in love with Jodi and Papa Chen in “Be Careful With My Heart,” starting this Monday (July 9), after “It’s Showtime” in ABS-CBN’s Prime-Tanghali. For more updates, log on to www.abs-cbn.com or follow @abscbndotcom on Twitter.

Jodi Sta. Maria and Richard ‘Papa Chen’ Yap will team up for the first time in ABS-CBN’s upcoming Prime-Tanghali drama series titled “Be Careful With My Heart” that is set to conquer noontime television this July.

In the said teleserye, Jodi will be playing the role of Maya, a provincial lass who has nothing but high hopes for her family. How will the rich widower Mr. Lim (to be played by Richard) play a key role in fulfilling Maya’s dream to become a flight stewardess?

Aside from Jodi and Richard, also part of “Be Careful With My Heart” are Jerome Perez, Janella Salvador, and Mutya Orquia. It is under the direction of Jeffrey Jeturian and Mervyn Brondial. This July, get ready to fall in love with Jodi and Papa Chen in “Be Careful With My Heart,” everyday in ABS-CBN’s Prime-Tanghali. For more updates, log on to www.abs-cbn.com or follow @abscbndotcom on Twitter.