McDonald’s Japan has a crazy new Star Trek-themed campaign for their brand new burger, including a new promotional movie. Check it out below

McDonald’s Japan goes Star Trek for ‘Yakki The Movie’

This week McDonald’s Japan introduced a new burger flavored with ginger sauce nicknamed ‘The Yakki.’ And they are using an (unofficial) Star Trek-themed promotion for their new menu item.

Included in the promotion is what McDonald’s Japan is calling ‘The world’s first hamburger 4d movie’ titled Yakkie The Movie. The film features classic Star Trek (ish) characters exploring a giant Yakki Burger in space. Check it out.

The movie was shown in theaters in Japan starting earlier this week before being made available online. Screenings were followed by ‘tasting parties’ for the new Yakki Burger. In addition to the promo movie, McDonald’s Japan is also running a Twitter campaign promoting the burger.