Hold tight! Jimmy's Iced Coffee returns to Eroica Britannia 2018

RIDECLUB ARENA

We’re thrilled to announce Jimmy’s RideClub Arena will return to Eroica Britannia for 2018! Last year’s hot wheeled extravaganza was a stand-out attraction, as long weekenders and days trippers alike marvelled at the supreme selection of sweet rides!

From classics autos and off-road beasts to two wheeled crotch rockets, including some of Jimmy’s very own rides!

Swing by the arena for an Ice Coffee or something a little stronger, a Jimmy’s White Russian and join #TheRideClub, they’d be stoked to meet you!

JOIN IN!

Are you the devoted owner an AMAZING vintage vehicle?! The RideClub Arena will have a beautiful and eclectic mix of vintage vehicles on display. Should you have such a vehicle and wish to show it please apply by clicking the button below.

Vehicle exhibitors will receive the following free tickets: 2 x weekend festival passes, 1 x camping pitch for up to 4 persons (for either a tent, motorhome, caravan or trailer tent), and 1 x parking for an extra vehicle if required.

Jimmy’s Iced Coffee, a family owned business, has taken the chilled drinks market by storm since starting out on the south coast eight years ago. With vibrant packaging, honest ingredients and down-to-earth nature, Jimmy’s Iced Coffee is now a nationally recognised and celebrity endorsed brand which stocks in over 4000 stores nationwide including Waitrose, Tesco’s and Sainsbury’s.

FOR CO-FOUNDER JIMMY CREGAN, THE ‘LIGHTBULB’ MOMENT CAME AFTER HE BECAME HOOKED ON ICED COFFEE DURING A TRIP TO AUSTRALIA AND RETURNED TO THE UK TO FIND SUPERMARKET SHELVES LACKING IN A THIRST-QUENCHING EQUIVALENT.

Perfect for breakfast on the go or a midday boost, coffee-lovers can choose from the best-selling Original, fat-free Skinny, indulgent Mocha or the Dairy-Free Oat option.

As of May, all Jimmy’s drinks will use single origin beans from Fairtrade and Rainforest Alliance certified farms, guaranteeing great taste and ethical produce from the Columbian mountains right through to the cartons on the shelf.

FOUNDER JIMMY CREGAN SAID: “FOR US, GOING SINGLE SOURCE WAS A NO BRAINER. NOT ONLY DOES IT IMPROVE THE TASTE AND QUALITY OF OUR BRAND, IT ALSO ENABLES US TO GIVE BACK WHICH IS SUPER IMPORTANT BOTH FOR US AS A COMPANY AND FOR OUR CUSTOMERS.”

A note from Jimmy

“WE DON’T SHAVE OUR LEGS AND WE DON’T TIME OUR RIDES…”

None of us at Jimmy's are particularly lycra wearing enthusiasts. We don’t shave our legs and we don’t time our rides, we enjoy them. If we’re honest, we kind of fell into the cycling world, but damn do we love it. The ethos of Eroica Britannia's ‘Last man wins’ encompasses enjoying the ride and not the result. The fact it’s on a pre 1987 bicycle just makes us smile even more. We’re not just proud to be supporting Eroica Britannia...WE’RE PUMPED.