Summer 2015, where Lebanese people should cover themselves with sunscreen and enjoy the beach season, they cover their faces with mouthpieces. Streets and sidewalks have been filled with trash overnight as the Lebanese garbage crisis escalates with the closing of the garbage dump.

Due to the closing of Naame landfill, the rubbish wasn’t collected anymore. That time, Lebanon do not had a functional government for more than one year. Thus, political leaders had no plan to find a quick solution.

Protests spring up across Beirut. Initially gathering tens, hundreds, and finally 100.000 people demonstrated peacefully against the inactivity of political leaders. Instead of searching for solutions to end the crisis, leaders give out orders to beat the peaceful protesters with batons, gas and spray them with water cannons.

Interview with Wadih Al-Asmar (Organizer of the Protests, Lebanese Center for Human Rights)

“We were following the garbage trucks that were dumping the garbage in the rally, everywhere in the country and were following some key ministers and some of our colleagues threw some garbage on the house of the minister or on the cars of some ministers to explain to them that it’s not acceptable to make all Beirut and all Lebanon a big landfill.”

Lebanon is a multi-confessional republic and organized along sectarian lines. All official authorities are allocated by sectarian quota. These sectarian groups are also reflected in the media system.

Interview with Dr. Sarah El-Richani (Centre for Lebanese Studies Fellow, University of Oxford):

“The political link between media and political stakeholders is very strong, it remains so. It fluctuates sometimes, but because of the intense political battle , we see that in times of crisis even the most liberal and most commercialized media institutions sometimes have to give into political pressure and serve these political elite.”

When the protests started in 2015 all Lebanese media, regardless of their sectarian affiliation covered on the waste crisis in a critical way.

“It got a lot of intention and a lot of support from across the broad, because that was a crisis that touched every Lebanese. And the media actually rallied around the course. But as the protest continued and grew larger and more powerful and then there was a fear also from government and also people realized that the garbage crisis is intrinsically connected to the political system and the corruption that exists on the political system and you cannot treat the garbage crisis without touching upon the corruption that exists on the level of the country. The rhetoric became more politicized and the media had to in the end even the media that were really supporting the two most commercialized stations, they were really supporting this movement and in the end had to take a step back and bow down to the political pressures, because in fact all the media are in a certain extent be holden to the political sectarian elite.”

Besides the traditional mass media, the power of social media increased. Under the #youstink people organized their protests.

Dr. Claudia Kozman, LAU:

“From a social media point of view it was what brought people somehow together.
I would also say that the hashtag and the name that they use which is #youstink was so powerful because it has to do with the garbage that was stinking – the whole country was stinking.
But it says also something about politicians. People were telling politicians: you stink! And somehow politicians and the government were affected by this.”

Because the waste crisis affected people of all ages and backgrounds, the #youstink movement offered a chance to bring people together and overcome sectarian borders for a while.

Dr. Sarah El-Richani:

“Everybody went to these protests in the beginning. But once they moved beyond the garbage crisis – because the garbage crisis is symbolic for what is exists in the country, mainly corruption and nepotism – there were some sensitivities that started to emerge. So, initially there was support from across the board, but once they started pointing fingers to the whole sectarian political elite as being responsible, people became reluctant to support it. It was like: “you are attacking my leader and not attacking the other leader”. And when you are attacking all the leaders, you are also meaning x, y and z.”

Dr. Claudia Kozman:

“I personally would say it was good, it did bring people together as one unified Lebanon. When they had one cause, they did go together. But once you go into the details of the whole movement I am pretty sure that the sectarian problems will come again because it will go down to who is to blame for what.”

Although the #youstink movement mobilized people of different groups, people were sensitive with criticism of their own leaders. The movement opened a chance to create one Lebanon. Regardless of the people attending the protests and the digital movement, the waste crisis is still an ongoing problem and no long-term solution was found. Instead of opening a landfill which is far away from the city the garbage is stored at the beach or thrown into the sea.