What You’ll Learn

Basic principles and best practices of website design

How to evaluate the effectiveness of existing campaign websites

How to create a campaign website that follows best practices

Why This is Important

Your campaign website is like the campaign’s digital home. By creating a helpful and easy-to-navigate website that contains the right information and conveys credibility, you can make one central place where the public can go to learn about your campaign.

Key Resources

Website Building Blocks — The necessary building blocks that should make up each campaign website.

Website Best Practices Rubric — An evaluation tool for verifying that your website has what it needs.

Related Trainings

Emily Gittleman

Trainer

When we created these trainings, Emily Gittleman was the Digital Director of 50+1 Strategies.

Emily got her start in politics working on the Operations team of Senator Cory Booker's (D-NJ) special election campaign in 2013. She fell in love with campaigns and stayed on to serve as Director of Operations when Booker ran for a full term in 2014.

Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assemblymember David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.