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Unethical Content Marketing Practices on Facebook

I support our troops, I love Jesus and my mom, and I don’t need Buddha to deliver me a bunch of money, so for God’s sake, stop making me Like posts about it on Facebook!

In this episode of Lazy and Stupid, I take some time to vent about a content trend that has been taking over Facebook for a while now. It involves an unethical practice by which brands post content that plays on peoples’ emotions in a negative way simply for the purpose of increasing page engagement which, in turn, convinces Facebook to display more of their content to their fans.

I’ll explain why you, as a business owner or social media marketer, should avoid this form of content marketing, as well as how you can achieve the same result without exploiting your Facebook fans.

Have any questions about this video or a suggestion for a future episode? Tell me about it with a comment!