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Your website is a real asset to your business. Is your website working in the way you want it to? Is it bringing you new leads, new sales, supporting customers, making your free resources available easily to your clients?

You will know if your website is working for you by the results and measures you check regularly – sales, enquiries, traffic, downloads. So, if your website isn’t working quite how you want it to right now, read on. (If it is, and you’d like to be a guest on our #tipsforbusiness interview series to share how you’ve got your results, please get in touch. Other business owners would love to hear from you).

3 tips to get your website working for you

Add content regularly to your website. This could be new products you add, or resources for your clients to download, or creating articles of interest to your ideal customers. It will depend on your business and the purpose of your website.

By adding content regularly, you’re telling the search engine bots (that crawl around your site every so often), that your website is alive and well, and that your business is available to serve customers in your particular area of work.

Think about it. If you visit a website and it’s not been updated since 2014, what do you think about that business? Ready to serve you? Or out of business?

Create links to your website from other relevant websites. Essentially, if your website is showing up in relevant business directories, and industry, or local searches, (where your customers are looking), you’ll be creating quality backlinks to your website. The more backlinks, the more your own website will be well thought of by the search engines.

There’s more about this on our Commenting article, which is a perfect way for you to start creating backlinks to your website from relevant.

If you ask a friend to refer you to their favourite restaurant you trust them right? So, all backlinks are doing, are telling the search engines that your website is a recommeded place to go for xyz information.

Ensure everything is working on your website. Sometimes we update a page, or remove a product that we no longer stock. However, if we’ve linked to this page or product somewhere else on our site like on a blog post when we first introduced this product to our range, or when it was on special offer, that will create a missing link on our website.

The easiest way to check that everything is working well, is to regularly check your google webmaster tools. If you haven’t got this set up yet, our tech team can sort this for you, as it’s a valuable tool recommended by the search engines.

When you reach a web page that’s no longer there, what do you think about that business. Is that website working for their business?

Need help getting your website working?

We know it’s not everyone’s favourite thing, getting technical. Or even focused on your website asset. Many business owners we speak to find their website, and online marketing scary. It’s just not “their thing”. However, those same business owners aren’t flush with cash, and/or don’t trust others to touch their websites either.

We’ve created a 10 step process to walk with you, so you can learn how to get your website working for you.

You can download our free checklist by adding your email below , or join our 10 step programme to walk you through each step and make sure you understand each part of it.

The first 10 applicants will pay only £97 for this 10 step programme, done at your own pace, which includes a one hour audit and action plan call, plus a year content planner, (together worth £114), then the price goes up to £197.

If you want to talk to us before you buy this programme to check it’s suitable for you, use ourcontact page.

One of the hardest things in business is to keep juggling all the plates just to stand still. Or that’s what it feels like!

We’ve been there, (and have these moments of juggling every few months!), when you’ve spent months getting your website just right. You’ve worked hard finding the right words, sourcing the right images. You’ve tested all the functions and that the pages link together. You’ve had friends and family test the site for you too, and you all jumped with excitement when the site went live. Yay! All that hard work at an end.

My website is live, now what?

So, what are you doing now? Your website’s live, right? So nothing more to do on that. Tick it off your list and move on to the next big item on your business agenda.

Right?

WRONG!

In some ways, now your website is live, this is when the work really starts. Now you need to keep the website updated. You may need to update links on the site, and certainly ensure, if it’s an online shop, that the stock is right, and listed at the right price.

You know your website looks fantastic, and has a wonderful widget that is amazing and is perfect for your ideal customer to find exactly what they want. If only they came onto your website and used it!

Now you know your web developer told you that they’d fully SEOd the site, so the customers should be coming easily shouldn’t they? You even paid extra for that part of the service, so you know it’s all fine. You just need to wait until google finds you. All will be well. Right?

WRONG!

Get your website working for you

Your website is an asset to your business. You’ve spent hours getting it just right, and maybe spent quite a bit on it too, so your accountant may well be telling you it better be a good investment and work as you’ve said in your business plan, “or else”. Well, that can be a pressure too can’t it? Making the financials work out?

You can affect who finds your website. You can affect how many potential customers know about you. In fact, it’s often this one thing which frustrates us more than anything else – the fact that business owners put so much time (and money) into a website, then just leave it.

When you recruit a new member to the team, do you just leave them to it? Or do you welcome them, nuture them and develop them?

When you buy a new piece of equipment or software, do you just buy it then forget about it? Or do you spend time learning about it, and how to make best use of all the functions to make your business more efficient?

So why not your website? Why do you leave it alone?

Well, many business owners we support leave it alone for these reasons:

I don’t have time

I don’t have the money to put any more into the website

I don’t know what to do

I’ve lost interest – all my effort went into creating

It’s not my job

I’m paying someone else to do that

We don’t think that’s right that you should leave this wonderful asset unattended. It really doesn’t take much to keep on top of things. Even if you ask someone else to do it for you, you need to know what they’re doing, so you can check that things are working OK, and you’re getting value for money.

This 40 minute tutorial shows you the basics of what you need to do, each month, to keep growing and developing your website, to make it work for you. You’ll get the basics of what you need to do to get your website working for you.

If you want to skip the tutorial and just grab the checklist, well, it may not make total sense, but it’s here for you anyway. Who are we to tell you what’s best for you?

Get your website working for you course

And if you’re really serious about making your website work for you, we’ve created a step by step course just for you. We’re teaching this live over 4 weeks, with some lovely experts, including online marketing expert Alison Rothwell. For more details and to sign up at a bargain price (you wouldn’t even have access to Alison for 20 minutes at this price, but she’s agreed to be part of our teaching team).

You’ll get lifetime access to the course materials, so you can come back again and again to re-watch the step by step tutorials.

Don’t delay – the course starts 6th November, and will never be at the bargain price of £47 again, so join now and get your website working for your business in 2017 🙂

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