The independent artisan coffee chain, SOHO Coffee Co. is proud to be opening its new store on Bedford Street this Friday, showcasing its brand new extended customised hot food range. The store in Covent Garden, catering for a busy and eclectic customer base, celebrates the original hot SOHO sandwich to go – SO HOt.

Building on the brand’s success with customised hot breakfasts, SOHO takes customisation a step further at Bedford Street, where customers can mix and match breads, fillings and sauces to create their own breakfast and lunch options. With something for vegans, vegetarians and meat-lovers alike SOHO’s sandwich fillings cover all dayparts. Amongst others, breakfast offerings include avocado & mushroom (vg) and halloumi & sunblush tomato (v) on a choice of white, multigrain baguette or brioche roll, alongside SOHO’s ever popular bacon and sausage breakfast sandwiches.

SOHO launches its Hog Roast with all the trimmings at lunch time, accompanied by House apple sauce, sage & onion stuffing and crispy crackling. For a taste of New York, SOHO’s pastrami, swiss cheese, gherkins & American mustard fits the bill and the deliciously Sticky BBQ Chicken with Homemade ‘Slaw is also a winner. For vegetarian customers, Halloumi & Marinated Aubergine is topped with fresh baby spinach and a sweet chilli sauce, whilst vegans can delight in Pea & Mint Falafel, served with SOHO’s own pickled red cabbage, crowned with a yoghurt & mint dressing.

Posh Sausage Rolls and Berry Compote give diners added opportunity to sample the delights from SOHO’s own kitchen. With an eye for detail, the Bedford Street store is also trialling a range of kombucha, reinforcing SOHO’s credibility as a fifth wave artisan brand.

Managing Director, Penny Manuel, is confident the new range will hit the spot with Covent Gardeners. “We’re really excited to be able to offer our customers the choice we know they want. Our core belief is that eating on-the-go shouldn’t mean compromising on quality or choice. For those that don’t have the time to stop and relax we have the perfect ‘big eat’, made just the way you like it. Listening to customers is paramount for success – we’re quietly confident that our extended range will hit the spot. But you know what they say, the proof is in the pudding!”

SOHO news

Independent artisan coffee chain, SOHO Coffee Co., has partnered with Yoyo, Europe’s fastest growing mobile payment and loyalty marketing platform, to build and power a new payments and loyalty app experience for its customers.