Events Promotional Package

for Naropa University

Events Promotional Package

Additional materials include a 1.65 x 10″ print ad and several digital ads.

Process Notes

What I really enjoyed about this project was adapting and shifting the visual concept, as developed in the poster, across multiple formats.

Given the speaker’s topic, I image-searched “forgiveness” and found some instances of fields, so I used a image of a field. I also wanted to bring more organic elements into the design, so I experimented with brushstrokes. I tried an orange accent but it looked too Halloween, and yellow was too light, so I went with maroon. I wanted it to be warm without being too dark.