As of mid-August, the provincial agency has investigated 38 road deaths in which an inattentive driver was involved, compared to 19 deaths involving an impaired driver.

It’s a first since Ontario Distracted Driving laws were introduced in 2009.

The hope is to get passengers involved in the campaign, encouraging them to speak up when travelling with an inattentive driver. OPP Deputy Commissioner Brad Blair says passengers should recognize the fact that this puts their own lives in danger. “By not doing so, you are contributing to the problem.” says Blair.

Over this coming Labour day weekend (Sept. 2nd-5th), OPP patrols will not just be on roads but waterways, and trails.