Mastering markets is no longer enough. Multinational companies are increasingly affected by government policy, changing regulations, activist pressure, and media scrutiny – anywhere in the world and often instantaneously. How can and should multinationals respond to these growing nonmarket pressures? Leading firms realize that capturing value in the political and social environment requires carefully-crafted nonmarket strategies that are consistent with, and support, market strategies. The IE Center for Nonmarket Strategy conducts research on how multinationals interact with nonmarket forces and the impact of these forces on corporate strategy and competitiveness. The Center provides executive training and consultancy on the formulation and implementation of nonmarket strategies to assist firms in creating lasting competitive advantage.