Bionic Tonic

BevNET Review

Last Updated: 2/17/2011 11:20 AM

Bionic Tonic is an energy drink whose taglines are “100 percent pure energy” and “Get into the zone.” Prominent placement of cliché and ambiguous statements pretty much sets the stage for this drink. In terms of what’s inside the can, the makers quickly lost us with the drink's bright green coloring. It’s a sucralose and ace-k sweetened citrus flavored formulation, which drinks very much like any diet citrus CSD that you’ve probably had before. And unfortunately, this is not a good thing since the drink has a somewhat harsh aftertaste. Functionally, they’ve gone for the “no crash” approach that many upstart energy drinks and shots go for. To do this, they’ve excluded added caffeine, instead utilizing yerba mate, taurine, maca root, green tea extract, gotu kola, ginseng, L-carnitine, guarana, B vitamins, cayenne pepper extract, and D-Ribose. Finally, there’s the can, which is arguably the area that needs the most improvement. It looks quickly thrown together due to its messy execution, while the name, Bionic Tonic, feels like it lacks a consumer who would identify with it (since it’s a dated term). Overall, we wish that we had better things to say about this drink, but the concept needs serious work if it’s going to succeed.