Tis the season… to get ahead on social media! What’s the one thing you don’t want to be doing over the festive season? You got it, working! Having to check and post on social every day over the holidays is a pain many of us have experienced. But you still want to run an amazing, eye-catching campaign that keeps your followers engaged. So, what can you do to elevate some of the stress?

Why spend time on Instagram as a training business? The use of Instagram for business interaction is a growing trend, with over 25 million business profiles on Instagram worldwide currently and 60% of people saying that they discover new products on Instagram. It is fast becoming THE place for businesses to showcase their company voice, brand and values, in a fun and different way to other social channels.

There has been a lot of chatter recently about whether online or instructor-led training is the best approach. With the explosion of digital replacements for traditional practices, many training providers are exploring online learning technologies such as gamification, AI and VR. In the last few years we have also seen an exponential rise in LMS (Learning Management System) and VLE (Virtual Learning Environment) use across a wide variety of industries. So, is classroom learning still effective?

In our 2018 training industry survey, we found that over 70% of training businesses provide in-house courses with that focus expected to increase by 67% in the next 12 months. So, should you look to offer in-company courses or stick to open training?

Joining us at training industry event, Everest Conference 2018, Richard Lane from durhamlane delivered a session on how understanding buyer behaviours can help generate more sales. Richard explored two things that will enable you to make a significant positive difference to your sales figures.

Have you identified the top challenges your training business or department is facing right now and put a plan in place to ensure that they are no longer (or, less of) an issue in 2019? If you haven't then watch our free webinar which explores the top 4 challenges training professionals are facing and how to overcome them with actionable tips.

At Everest Conference 2018, we welcomed HubSpot’s Senior Marketing Manager, Áine Devane, amongst our keynote speakers, to give us an invaluable guide to the inbound marketing methodology and sales alignment in order to increase qualified lead generation.

We've heard plenty about millennials over the past few years and how their attitudes and desires have changed the way we train. But are you prepared for the next generation? Generation Z are coming to an office near you.

You need a trainer that's right for your business. Not as easy as you'd think, is it? There are all manner of challenges facing training companies today, but resourcing a trainer involves asking plenty of hard questions about your organisation and your offerings (and maybe even a little soul-searching).

How do you drum up business? How does your company stand out from the crowd? If you’re anything like the training organisations we surveyed for our Training Industry Benchmark Report 2018, then you probably feel that the most effective marketing methods are… Reputation and referrals.

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