Continue to Marketing At Night Grows older? Promote Your Organization For The Cellular PlanetHave you been stepping into mobile phone advertising for the first time? You probably don't know where to start. It's no top secret that stepping into mobile advertising initially can be a little overpowering. Below are some tips...

Are you passionate about getting to know a client's business, and using data to help them ask better questions and make more informed decisions?
Lens10 is in search of an experienced Analytics Analyst to join our digital consulting team. If you want to work with great clients (like Coles, Lend Lease,...

Lens10 is proud to partner with Google in offering Google Analytics Premium.
As an extension of Lens10's status as a Google Analytics Certified Partner, Google has chosen to authorise Lens10 to re-sell Google Analytics Premium.
Lens10 is one of only 4 Google Analytics Premium authorised re-sellers in Australia and this reflects the...

Google Analytics presents your data across a range of different metrics, and it is important to know exactly what your data means. Having 10 000 visits can be very different to having 10 000 visitors, which is again different to having 10 000 pageviews. Here is how Google defines 4 basic...

Tagging mobile apps, as opposed to tagging websites, produces a unique set of challenges for marketers and developers. Whereas on the web you can analyse data and make tagging changes in real time, any alterations to a mobile app implementation must wait until users download the next update of the app,...

One of the most useful features that I use regularly in Google Analytics is Advanced Segmentation. Advanced Segmentation allows me to “segment” or “filter “ my analytics data so I can see what’s happening on my site at a more detailed level than is available via the standard Google Analytics reports. Here are...

You can link your Google Analytics account to your Adwords account to get additional reporting within Analytics and Adwords.Start within your Adwords account, go to the Reporting tab and select Google Analytics. You will need administrator privileges in Analytics to be able to link the accounts.
When linking...

As a result of Lens 10's position as experienced web analytics experts, Google has recognised Lens 10 as a Google Analytics Certified Partner. This means we are one of a very small number of consultants in Australa that Google has chosen to partner with them in Analytics. Being a Google Analytics...