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Frequently Asked Questions

What is the difference between the Mobile App and the Mobile Website?

Mobile Apps are native Apps that can be downloaded and installed on your compatible mobile device, while the Mobile Website is a web portal that runs directly in the mobile browser on your smart phone or other mobile device. Both the native Apps and the Mobile Website allow you to access your account information, view news releases, report an outage, or contact NOVEC directly from your mobile device.

Is my phone supported?

Our Mobile Apps are supported on the following platforms:

iOS (iPhone, iPod touch, and/or iPad)

Android 2.2

Android 2.3

Android 2.3.2

Android 2.3.3

How do I get the Mobile App for my phone?

Simply look for our name in the App Store or in the Android Market. In the Android Market, if you can’t find our App, that likely means your phone is not supported – see the list of supported operating systems.

Is the Mobile App secure?

Yes! All critical information is encrypted and no personal information is stored on your mobile device. However, mobile devices do offer you the ability to store your login information for apps installed on the device. If you choose to store your login information, any person who has access to your mobile device can access your account.

What features does the Mobile App have?

Both the Mobile Apps and the Mobile Web App give you the ability to you to access your account information, view news releases, report an outage, and contact us via email or phone.

Once you’ve installed a Mobile App on your phone, you’ll also have the ability to view a map of our offices and payment locations.

As with other Facebook or Instagram ad units, you can use any type of targeting such as interest or look-alike targeting. But if your goal is to drive app engagement, you’ll need to create custom audiences by app activity, which will enables you to target users who have opened but abandoned your app, visited a particular page within your app, etc. To set this up, you’ll need to first have the Facebook SDK implemented in your app for iOS or Android and then you’ll need to specify events.

How does Facebook and Instagram mobile app bidding work?

App ads utilize the same auction-based CPC bidding model as other ad types.

How do you access and manage Facebook and Instagram mobile app ads?

Ads on both platforms are managed through the Facebook Ads Manager.

Can you also drive new mobile app users through Facebook and Instagram mobile app ads?

Yes, both Facebook and Instagram offer mobile app install and mobile app engagement ad types. We just focused this post on app engagement because it’s such a big challenge for many brands.

What is the Facebook and Instagram mobile app ads user experience like?

App adds look similar to other ad units except they contain a button with a call-to-action like “Use App (for current users) or “Install” (for new users), which opens the app on their device and takes them to the specific page within the app you’ve specified as the destination. In the event that you’ve targeted someone who doesn’t already have the app installed, they will be taken directly to your App Store or Play Store page to download the app.

Can you share some tips to help me get started with Facebook and Instagram mobile app advertising?