Watch How This Supermarket Got People To Buy Their Old Rubbish…

Sadly it has been estimated that we waste of 300 Million tons of food a year. This seems almost criminal when you consider that there are many people in the world who are literally starving to death. In part this has come about due to certain foods not meeting the exacting aesthetic standards that the modern consumer now expects. Supermarkets won’t buy ‘Ugly’ fruit and vegetables, for risk of not being able to sell them…Until now that is.

Watch this video to see how this French supermarket won hearts and minds and reduced food waste significantly…

Do you think that we should do this in the UK? Why not the world over?