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It's not what you know about a company you're interviewing with -- but how much

As more companies turn to websites like Google to learn about candidates, shouldn't media professionals be doing the same?

Whether you are on the hunt for your next gig or simply want to learn more about the key players in your industry, researching companies is now simpler than ever. And while Googling is a good first step, there is even more you can do to get the skinny on an organization.

"It's important to stay on top of companies in your industry because, given this job market, you never know when you unexpectedly might have to job search," says Alison Doyle, the job search expert for About.com. "The more you know about your industry and the companies in it, the better positioned you'll be to grow your career when you're ready to make a move."...

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree