Website Findability

Findability

Findability is simply the ability to be found or discovered among other similar things. The ability for a person or a thing to be found depends on several variables such as level of exposure, physical location in relation to other similar things, the amount of times something has been discovered before and most importantly the attributes belonging to such a thing which enable it to be recognized as belonging with or representing other ‘things’ which are socially agreed upon as ‘being’ such a thing.

Findability is a term for the ease with which information contained on a website can be found, both from outside the website (using search engines and the like) and by users already on the website. Although findability has relevance outside the World Wide Web, it is usually used in the context of the web.

SEO and Findability

The emphasis of this article is “findability” from “outside the website”.

Otherwise, none of the other characteristics or attributes listed above regarding “good web design” matter if a potential customer never finds or arrives at your website.

This is why SEO, or Search Engine Optimization, should be an integral part of your initial web design efforts AND play the leading role in the continual tweaking process.

In many cases, websites need to be redesigned due to SEO considerations alone.