RUBY is a freshly independent, designer-owned, fashion jewellery and accessory label based in Sea Point – a quirky seaside ‘hood in Cape Town, on the south-western tip of Africa. It's a magnificent, inspiring, and cosmopolitan place to live, and work.

RUBY’s current range has been carefully curated to reflect various trends, colour palettes, rare metals, semi-precious gems and crystals that will appeal to all ages, backgrounds and markets. There are pieces suited to serious dress-up occasions; a fun night on the town; or work-friendly, all-day, every day wear.