"Hector Cruz, a father-of-two and the founder of Project Breastfeeding, told MailOnline: 'My
goal is getting dads involved. When it comes to breastfeeding we think
its none of our business, so we think that it's not our duty - but
that's so not true.'

I
want to give dad's a voice,' the photographer explained. 'I want them to
ask themselves: Do I want to be the most supportive father I can be?
The best father I can be? Would I do whatever I could to help my wife
and child?

'Then, what
if you had to go through the breastfeeding process with your wife to do
that? Most fathers, at that point, understand. They say: "I can do
this, I have my wife's back and we can do this together.'