I’m thankful for a lot — as there are a lot of big moves and changes in the world of smichm… so I figure I’ll fill you in with one blog post!

New Career

I will be starting a new career with Strategic Objectives, a Toronto PR agency, next week. I am very excited to join their amazing team and to work on some challenging projects with some of the world’s leading consumer and lifestyle brands. It will be a learning curve, but I am up for the challenge and know I will have a wonderful support system within the agency. Read the rest of this entry »

Virgin America’s Toronto Provocateur contest comes to its finale tonight as the top three contestants battle it out across the streets of Toronto during Nuit Blanche.

Melissa Smich has teamed up with a performance art installation group, Company Blonde, to provoke your thoughts and wonder, followed by a a free flight give-away with Virgin America — with respect to the artists and spirit of Nuit Blanche.

Please join us as we cause some noise and excitement, and get you to dance your way to a free flight on the sexiest airline.

As you may have heard, the final showdown happens Nuit Blanche. All three competitors will meet the Virgin America reps then split up and do their own thing representing the Virgin brand to their best ability and putting it on film. I’ve organized a fun surprise for everyone to show off my skills and ability to rock the night. Competition beware, smichm is here and not about to go out without a fight. Read the rest of this entry »

I’ve been sitting on this post since last week but found myself too busy to stomp it out. Unfortunately/fortunately, my body is demanding rest with this disgusting cold that’s going around… So, here’s the post.

Essentially, a regular shopper with no professional affiliation to Price Chopper or its competitors, went into his (identity is protected but has been identified as a male) local PC and tweeted about the underwhelming selection. The Tweet wasn’t even all that bad, it read:

A communications representative behind the PC brand took it upon herself to email a random list of said customer’s company’s executives citing the customer, their employee, should receive disciplinary action against him for the “destructive” tweet. Read the rest of this entry »

The internet culture allows for the controlled illusion of intimacy

Thanks to everyone who voted, spread word, and put up with my incessant requests for votes.

I’ve made it to TOP THREE in the Virgin America Toronto Provocateur contest — all thanks to you and your support. What comes next? In person interviews. All the details have yet to be shared, but I will fill you in as soon as I know!