Did you ever see that film, War Games? Remember how awesome Matthew Broderick’s computer hacking skills were? Well, Richard doesn’t hack military installations for a living but he does hack a heck of a lot of awesome together, just for the love of SEO. When he’s not building game changing new SEO tools, and helping search marketers learn new skills, helping them understand the power of data and leading them into battle, he loves driving fast cars (M3′s, to be precise), listening to loud music and jet-setting around the world speaking at the world’s biggest and best digital marketing conferences. Fortunately for SEOgadget (and unfortunately for SEOgadget’s competition), he teaches his team everything he knows. This makes for a phenomenal SEO and CRO team, a bunch of people who are pretty much the nicest, smartest people in the industry. Like Rand Fishkin said, “don’t pass up an opportunity to work with Richard and his team”. Richard owns and runs SEOgadget LTD – an SEO and CRO agency located in London, UK and San Francisco, US. Both the US and UK serve travel, retail, publishing, entertainment and start-up companies across the world.

Ric Dragon is CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.. He has authored two books from McGraw Hill. The latest, Social Marketology, is the first published process framework for social media marketing, and is now used in several bachelor and masters level marketing courses. It won the Small Business Book Award in the social media marketing category in 2013.

Ric is a frequent blogger and columnist, most notably for Marketing Land, Social Media Monthly, Social Media Today, and more. He has been a speaker at SMX Advanced, Social Media Marketing World, Brite Conf (Columbia University), Google GABO, reThink (Oslo), BrandsConf, 140 Conf, TedX and others.

Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement Global Digital Marketing Strategies and “Customer Journey Models” using voice of the customer data to understand what consumers are looking for to identify missed opportunities with content on a global scale. Bill also works with global companies develop their global search programs to enable to them scale.

Bill is considered one of the top thought leaders on Global Enterprise Digital Marketing having spoken and the keynote at conferences in over 30 countries including SXSW, AdTech, DMA, and PubCon,

He is experienced with many global companies developing Global Digital and Search Marketing programs for IBM, P&G, Nestle, Dell, HP, Cisco, Tata Consulting and many other global brands.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Pres. This book has been adapted to training programs for many global companies.

Bill was named Best Search Consultant and presented the Lifetime Achievement Award at the US Search Awards in 2015. Back Azimuth has won other awards for the actionalble tool sets including DataPrizm, HREFLang Builder and Site Migration Suite.

Marco Loguercio is a search marketing and digital marketing consultant, founder and CEO of the search marketing agency FIND.

Loguercio is recognized in Italy as a pioneer in SEO, working in this field since 1996, and as a leading expert in search marketing and digital marketing.

In 2002 Loguercio founded SEMS, a leading and award winning italian search marketing agency. Prior to found SEMS, Loguercio leaded the SEM division for important italian web and media agencies, developing and managing search marketing strategies for several top tier clients.

Loguercio is a frequent speaker at industry events around the country including Search Engine Strategies, IAB Forum, Search Marketing Forum. He has written bylined articles for numerous italian publications and is the author of the book "Le nuove vie del marketing digitale" in 2001.

He served on the european working group of SEMPO, the Search Engine Marketing Professional Organization.

Samuel Scott worked for high-tech and start-up companies in Israel and Boston in strategic marketing and communications with a focus on search-engine optimization (SEO), social-media marketing (SMM), and pay-per-click (PPC) advertising before coming to The Cline Group. After graduating from Boston University with a degree in journalism, he covered issues including Boston and Massachusetts politics, urban development, and social issues as a freelance or staff reporter for publications including The Boston Globe, The Patriot Ledger, and The Boston Courant. Until 2007, Samuel was Editor-in-Chief and Executive Director of Spare Change News, an alternative newspaper and non-profit organization in Boston. Samuel moved into online marketing after studying in the Executive M.B.A. program at Suffolk University in Boston and the International M.B.A. program at Bar-Ilan University in Israel. He is an Inbound Marketing Certified Professional and a graduate (with honors) of Hubspot’s Inbound Marketing University as well as individually certified by Google in Google Analytics and by Hootsuite.

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – <a href="www.emetrics.org">www.emetrics.org</a> and is co-founder and current Chairman of the Digital Analytics Association – <a href="www.DigitalAnalyticsAssociation.org">www.DigitalAnalyticsAssociation.org</a>

Sante has a degree in engineering and has been working full time on the web since 1995. He has worked for major aerospace corporations and the European Space Agency where he discovered and fell in love with the Web. With over 18 years of active hands-on experience, Sante enjoys both the practical aspects of work as well as the strategic point of view to see ”not only the trees but the forest” as a whole: he tends to weigh and factor into the equation of success the “orders of magnitude” as details can often get into the way of projects. He has optimized a great number of websites of all sizes and verticals, and knows compromise is essential in reaching the ultimate objective of projects. He follows and develops many organic placement and paid search marketing activities. He has spoken at Search Engine Strategies, RIMC, International Search Summit, ConvegnoGT, and teaches web technology at the Accademia di Belle Arti of L’Aquila (where he lives) and the Web Marketing
Module for the University of Florence in the framework of the Master in Multimedia Content Design. He enjoys Teaching and coaching.

Ale AgostiniBruce Clay Europe

He is managing director and partner of SEO firm Bruce Clay Europe, a global Internet marketing company providing SEO, multilanguage pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and SEO tools and training. Ale is also digital marketing teacher at Iulm University & Sole 24 ore and writes for the leading Italian publisher, Hoepli. He recently published “Finding Customers with Google” and “Your Reputation in Google & social medias”.

Fabrizio BarbarossaEnterprise Consulting

Fabrizio Barbarossa works as consultant
for Seo and Sea Optimization, Google and Facebook Marketing and E-commerce
Strategies. As CEO of Enterprise Consulting, a leading company in creating and
developing E-Business, he works for Web top spenders in the Food, IT, Travel,
Automotive, Energy, Personal Care industries. For this companies Fabrizio has
developed solutions and patents of IT Search & Social Strategy. Author of the
book “Google Marketing – guida al più grande mercato del mondo”, Franco Angeli
Publisher, today at its 4th edition, his new book “Google vs Facebook”, is about
to be issued. He is speaker in international events on artificial Intelligence.
Fabrizio has been working as a trainer of digital marketing for important
Italian firms like IlSole24ore, for more than 9000 hours, and helped more than
1300 italian companies in their way to success on the Web.PLUS SESSION SPEAKER

Richard BaxterSEOgadget

Did you ever see that film, War Games? Remember how awesome Matthew Broderick’s computer hacking skills were? Well, Richard doesn’t hack military installations for a living but he does hack a heck of a lot of awesome together, just for the love of SEO. When he’s not building game changing new SEO tools, and helping search marketers learn new skills, helping them understand the power of data and leading them into battle, he loves driving fast cars (M3′s, to be precise), listening to loud music and jet-setting around the world speaking at the world’s biggest and best digital marketing conferences. Fortunately for SEOgadget (and unfortunately for SEOgadget’s competition), he teaches his team everything he knows. This makes for a phenomenal SEO and CRO team, a bunch of people who are pretty much the nicest, smartest people in the industry. Like Rand Fishkin said, “don’t pass up an opportunity to work with Richard and his team”. Richard owns and runs SEOgadget LTD – an SEO and CRO agency located in London, UK and San Francisco, US. Both the US and UK serve travel, retail, publishing, entertainment and start-up companies across theworld.

Luca BoveImevolution srl

Consultant, passionate about Google Maps and local search ecosystem

Frieda BrioschiWikimedia

She is one of the founder and currently the president of Wikimedia Italia, Italian chapter of Wikimedia Foundation. Wikimedia Italia is a non profit association which aims to share open and free content. Frieda was also member of the board of trustees of Wikimedia Foundation from 2007 to 2008. In her professional life, she is an ICT and new media consultant, working on tech projects, web strategy, community creation and management, social media. Since 2012 she’s the coordinator of Kublai, a community for startupper hosted by Ministero dello Sviluppo Economico.

Ruth BurrMoz

She is the Inbound Marketing Lead and head of SEO at Moz (formerly SEOmoz). At Moz, she drives in-house SEO strategy for Moz.com, Followerwonk.com and other Moz properties, as well as working closely with Content, Community and Web Dev teams to shape Moz’complete inbound marketing strategy. Ruth has been working in SEO since 2006. She has been in-house, worked at an agency, been an independent consultant, and even worked in pay-per-click marketing. Prior to Moz, Ruth was the Senior Manager, Search Marketing at GameHouse.com, where she drove SEO strategy and managed employee and vendor relationships for pay-per-click marketing, web analytics and link building. Ruth’s passions include internal and external user education, data-driven decision making, and integrating SEO into a full inbound marketing strategy. She has previously spoken at marketing conferences including PubCon Las Vegas and PubCon South, SMX West and DFWSEM State of Search.

Luciano CantoniGoogle

Luciano Cantoni joined Google Italy in 2006 as Industry Manager for Consumer Electronics and Information Technology industries. In 2008 he was promoted to Industry Head, managing the team in charge of top Tech and Telco players. In April 2012 moved to a product team (NPS) where he is responsible for strategy definition and implementation of mobile advertising solutions in the Italian market. Luciano graduated in Economics and began his career in Kodak in software B2B marketing and business development. He later served as head of sales and marketing in different Tech and Consumer Electronics publishing companies.

Sean CarlosAntezeta

Born in Providence, RI, USA, Sean Carlos received a degree in Physics with honors from Bates College in Maine, USA. As a consultant and teacher of Digital Marketing, he helps companies to optimize their business results through online channels. He is particularly passionate about SEO, Social Media and Digital Analytics. Sean teaches at Milan’s Bocconi University and contributes to various publications including Search Engine Land and Marketing Land. In the early 90s, on behalf of the Los Angeles County Museum of Art Sean developed an enterprise search application, from text indexing to retrieval. After a career at HP, he was IT Manager at real estate portal CasaClick.it, part of the Pirelli group. In 2006 he founded Antezeta Digital Marketing. Sean speaks English, Italian and German. He is Chairman of SMX Milan 2013.

Federico Cominotto3 Italy

He is the Web Marketing and Social Media Manager at mobile operator 3 Italy where he oversees communication using web and social media channels. After graduation in 1986 from Milan’s Polytechnic, he began to develop software and consult for companies such as HP and Texas Instruments. In 2001 Federico joined the start-up of H3G / 3 Italy, one of the main Italian mobile telecommunications companies. At 3 he has covered roles in various areas, each where it was necessary to face new challenges and develop solutions from scratch. Federico has developed the web communication through institutional and business sites, worked in sales as the national head of the distributors channel, coordinated the start-up of the first mobile digital TV as Channel Manager and, as Marketing & Business Development Manager, Project MVNO (Mobile Virtual Network Operator) of H3G. Federico is also a freelance journalist since 1997.

Vincenzo CosenzaBlogmeter

Social Media strategist at Blog Meter, Rome. After three years of experience in public relations at Microsoft, he moved to the new communication media and to monitoring blog conversations for Digital Pr and now for Blogmeter. Vincenzo has the blog vincos.it and writes articles for Europa, CheFuturo!, Wired.it. His researches on social networks have been published by Newsweek and Le Monde. In 2012 for Apogeo published Social media ROI and the ebook La società dei dati (40k, 2012).

Fabrizio Costantini FASTWEB

Fabrizio Costantini is head of online marketing & e-commerce in FastWeb, he has a degree in economics and Master in Media & Telco. He started working in mass market as product marketing manager for “Pasta” De Cecco, the love for Internet led him to Milan to work at first in the digital area of Fininvest and then in 1999 he contributed to the development of FastWeb a startup in the field of telecommunication. Areas of expertise: Marketing, Strategic Marketing, Internet Marketing, Web Marketing, Action Marketing, e-Commerce, Mktg Viral and Social Media, Online Communication, Search Engine Marketing (SEO and SEA), Web Analytics, Usability, Innovation.PLUS SESSION SPEAKER

Justin CutroniGoogle

He is a blogger, author, consultant and the Analytics Advocate at Google. In his current role at Google Justin is responsible for user and community education and global enthusiasm around digital analytics. An engaging speaker known for his conversational style, Justin loves to share his practical analytics approach with an audience. He commonly speaks at various marketing and analytics related events. Justin is an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O’Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O’Reilly, 2013). In 2011 Justin was nominated as Innovator of the year by the Web Analytics Association. In 2012 and 2013 he was nominated for Most Influential Industry Contributor by the Digital Analytics Association.