Taos, New Mexico

Client

SERVICES PROVIDED:

Consulting

Digital Lead Generation

Photography

Digital Marketing

Marketing Strategy Development

Place Branding

Print Advertising

Social Media

Stakeholder Research

Project Description

CHALLENGE:
Ensuring tourists stay multiple nights in Taos during their travels to New Mexico, rather than just touring the Pueblo and driving on.APPROACH:
Atlas worked with the state tourism department to leverage their research insights, craft ads that met their guidelines, and augment those efforts with Taos-branded ads that honored the indescribable escape you can only find in Taos. Atlas also developed a mobile app to easily showcase the area’s tourism assets, including things like where to eat, stay, and play in Taos.RESULTS:Far Away From the Every Day campaign, social contests, and mobile app results: