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White House = Energy Efficiency

White absorbs less heat than dark objects. Homeowners around the globe are embracing “cool roofs” to counter climate change. Studies indicate that white roofs reduce energy costs and that translates into lower energy consumption which results in a reduction of the carbon dioxide emissions that contribute to global warming. Government energy-efficiency programs offer state energy offices and local utilities tax credits if the roofing materials are approved by the Environmental Protection Agency’s Energy Star program.

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Not everyone will have white roof tops---- what's the next color choice? Depends upon your roofing material. Next to white would you believe RED? Now- check that out on Metal roofs. (Reflectivity values) Meaning you don't have to go with a white roof to get the Energy Star credits.