Fayetteville Festival Park was designed as a collaborative effort between SfL+a Architects and PBC+L Architecture. The former was in charge of the design of the restroom/concessions building and took the lead in facilitating the consultants overall site design. While the later provided their expertise in the design of performance pavilion.

The site was given to the City of Fayetteville as part of brownscape reclamation project by Progress Energy Company and was designed as a park and performance venue for use by the city. It can accommodate nearly 15,000 people within its confines during large concert events. In addition, the Fayetteville Museum of Art also uses the park for rotating displays of its sculpture collection.