Archive for September, 2012

How does SEO fit into any inbound marketing strategy? And why should this be the right strategy for my business? Well, let’s look at where inbound marketing came from, why this new kid on the block is suddenly getting all the headlines, and where it differs from what came before.

Inbound marketing is a term coined by Brian Halligan, co-founder (with Dharmesh Shah) of Hubspot, a marketing software company. ...

To generate revenue from your online business, you will need to consider a variety of marketing and advertising methods. For instance, banner advertising remains a top choice for getting more traffic and increasing revenue but the rates have gone down over the past 15 years. Even so, we are now seeing changes with banner advertising that have once again made this an excellent ...

I’ve spoken with many site owners over the years that want to know why they can’t just target the same 5-10 keywords across their whole site. Since those keywords explain exactly what their business does and those are the keywords they want to rank well for, wouldn’t it make sense to just go after those keywords in your content and with your link building efforts? And while I can understand this train of thought, targeting the same short list of ...

The IMRG concluded “the future of ecommerce is global”, with strong growth in Asia, Latin America, and the Middle East.

For businesses of all sizes, the internet is a relatively low-risk, and cost-effective way to test the waters in new markets. But it’s all too easy to go wrong, by failing to take cultural differences into account.

This blog post is an excerpt from “The Step-by-Step Guide to Lovable Marketing Campaigns.” Download your free copy today to read more about how to make your marketing lovable.

In order for a marketing campaign to be powerful, it needs a good offer — you know, the thing that gets people excited enough to click! The creative coupon. The helpful ebook. The customized consultation. But your offer also needs one other element to make it a big-hit success …

1. Split (A/B) Test: Find out what works and try to discern why by doing split testing.

2. Keep your form short, simple and above the fold: Most landing pages are designed to gather information, or get people to buy quickly  make sure they know where to put in their information, or how to buy right away. Don’t smash them over the head with an overcomplicated list of 20 fields to fill out and make the process simple and easy. ...

Search engine optimization (SEO) is aimed at the enhancement of the website value with the search engines and improvement of the site ranking in the search results for the target keywords. High ranked websites get more clicks as they appear on the first page in the search results where people can easily find them. Search engine optimization is not difficult when done right.