USA: Intellifit Launches Pilot Programme In Malls

Intellifit Corporation has begun implementing a pilot programme for its Find What Fits sizing technology kiosks, which are designed to help customers find the best-fitting styles, brands and sizes.

The company has started to install the kiosks in malls in six malls in the US as a pilot programme and plans a nationwide rollout in early 2006.

Intellifit is implementing the system in select malls owned and operated by the Pennsylvania Real Estate Investment Trust, General Growth Properties and Westfield Corporation, whose managed properties represent 30 per cent of all malls in the US.

The first mall to receive an Intellifit Kiosk is Willow Grove Park, just north of Philadelphia. Additional Intellifit Systems will be installed at the Garden State Plaza (Paramus, NJ), Citrus Park Town Center (Tampa), Arcadia Center (Los Angeles), Tyson's Galleria (McLean, VA), and Northbrook Court (Chicago) in the coming weeks.

"By using Intellifit kiosks in malls, more shoppers will be able to quickly and conveniently find the brands, styles and sizes of clothes that fit them best across all participating apparel retailers," said Ed Gribbin, president of Intellifit.

"In about 30 seconds, Intellifit can virtually eliminate the hassle of dragging armfuls of clothes into fitting rooms."

After shoppers step fully clothed into Intellifit's cylindrical glass booth, the system captures their body measurements in about 10 seconds. The Intellifit System then analyses the measurements and compares them to the garment sizing data provided by participating retailers.

Consumers can then use Intellifit's intuitive Find What Fits touch-screen apparel search engine to choose the types of garments for which they wish to shop, and the Intellifit System prints out the brands, sizes and styles of clothing that would fit them best.