Strategy Session

After graduating from Wheaton College and spending some time on Capitol Hill, Phil Jarvis joined the Republican National Committee’s field program and most recently served as a member of their Turnout and Targeting Division.

Learn more about this Senior Data Analyst and Excel aficionado in today’s #MeetMajority.

Name one of your “weird” hobbies or habits.
One of my weirdest habits...

Caleb Sarvis, born in Maryland and raised right here in Jacksonville, Florida, has joined the Majority Strategies team as a Creative Copywriter. Caleb’s experience includes teaching high school and serving as Senior Fiction Editor for Bridge Eight Press.

Learn more about this Washington Wizards fan in this week’s #MeetMajority.

What is Retargeting?
Retargeting is a cookie-based strategy that keeps your brand, name or issue in front of your audience as they traverse the web.

How Do Retargeting Ads Work?
Retargeting ads begin with a pixel or code that is put on your website. It won’t interfere with your website at all, but when visitors land on your site, the pixel will collect their browser cookie....

So the API connecting your DMP and DSP is down and you need to ETL a dataset to a CSV ASAP.

Sound familiar?

The keywords and abbreviations that are often used in data-based marketing can read like a foreign language, and the constant state of evolution brings new terms to the table at an ever-increasing rate.

In today's #MeetMajority, get to know Nick Barbknecht, who joins the Majority Strategies team as a Strategist with experience ranging from serving on the Indiana Republican State Committee, as a County Chairman, as Intergovernmental Affairs Director for the Indiana Department of Transportation, as well as Assistant Commissioner of Labor.

A proud graduate of the University of Wisconsin, Ashley Burns joins the Majority Strategies team as Director of Analytics and Audience Insights. A self-described “data Sherpa” who previously serve at the Republican Party of Wisconsin and the Republican National Committee, today Ashley turns data into actionable insights for our elections, advocacy and brand clients.

We are a handful of primaries into the 2018 season. While every state and each district within has its own nuances, important information and lessons have emerged from two of this year’s biggest primaries to date, Texas and Illinois.

What has become crystal clear is that campaigns need to have a data-driven, omni-channel voter contact strategy to communicate with their target primary...

There are some similarities between being a campaign manager and a Majority Strategies strategy director. In fact, many of our strategy directors join our team after running campaigns big and small across the country.
Our strategy directors are part campaign managers, part jugglers, part mechanics and part magicians. At the center of all the action, the strategy directors must juggle...

While born in New York, Kimberly Chuppe is a true southerner, having grown up in Charlotte, North Carolina. Proud of her Irish heritage, Kimberly has been a competitive Irish step dancer since her teenage years and continues to practice the art today. Kimberly is a graduate of Catholic University of America in Washington, D.C, where she graduated with a Bachelor of Arts in Politics with...

It would be easy to assume that millennials are the least likely group to like mail, but you’d be wrong.

Millennials love mail.

A recent report revealed that 87% of millennials like receiving direct mail, 84% of millennials look through their mail regularly, 77% give their attention to direct mail, and 64% of millennials would rather search for useful information (Polling...

A recent report predicts that online advertising will outpace TV advertising by $40 billion this year after first overtaking TV ad spending last year.

Behind that growth are the videos we have talked about being so important to a successful digital campaign, specifically mobile advertising campaigns. Video ad spending alone is expected to see a 19% jump to $32 billion this year.

Born and raised in Lincoln, Nebraska, Gera is a proud graduate of the University of Nebraska-Lincoln who worked in the Nebraska State Legislature prior to joining the Majority Strategies team as an Executive Assistant.

Gera has traveled the world and today enjoys exploring her new home, Jacksonville, Florida.

Many are currently speculating we face a wave election in 2018, citing the special election in PA-18 as Exhibit A. While making for an interesting debate for the pundits on cable news, what really is important to be talking about is historical midterm performance, recent GOP performance since 2016, and any implications or lessons we can learn from this headed into 2018.

Graphic Designer Eric Lim has led a life surrounded by different people and cultures. Born in South Korea, Eric and his family moved to Indiana when Eric was a child. Eric graduated from Indiana University and began his graphic design career with Gridiron Communications before joining the Majority Strategies creative team.

Understanding the terms around digital advertising will help you communicate with your team about your goals, the targeting and plans, and the results.

“There is so much to learn and understand about digital, it can be overwhelming. That’s why it’s important to work with a partner who is an expert in the field. A good way to vet vendors is to see if they...

In this week’s #MeetMajority, we are getting to know Graphic Designer Todd Peterson. Hailing from South Bend, Indiana, where he and his family enjoy the great outdoors, Todd brings more than a decade of experience to the Majority Strategies creative team.

Let’s meet Todd Peterson.

Do you have any family or pets?
My wife Kerrie and I have an 11-year-old son Oliver...

As smartphones become more sophisticated and better at capturing our memories, many are putting down their dedicated cameras and relying solely on their phones to photograph everything from daily life to the most important occasions.

The Advantage of a Data-Driven, Coordinated Cross-Platform Campaign Strategy

The Problem:
Heading into the 2018 midterm, initial forecasts anticipate political advertising spending to be north of $8.5 billion (a 2.5% increase since 2014.) The continued increase in political advertising spending means that voters are being inundated with paid political content more than ever...

Web Developer Joseph Richey has been all over the world, from the Philippines to Japan and the Middle East. Today Joseph calls Jacksonville, Florida, home, where you can find him working on his Yamaha R6, playing with his golden retriever, planning his next trip to Asia, or building websites as a part of the Majority Strategies team.

Steven is a graduate of Indiana University who now calls Jacksonville home. Prior to joining the Majority Strategies team, Steven served as the Press Secretary for the Indiana University College Republicans as well as a grassroots intern for Trey Hollingsworth for U.S. Congress.

Between misconduct allegations, members aging out, or others just ready for a life change, sitting state and federal officeholders across the country are leaving office before their terms end, causing waves of special elections.

Each state has a unique process to determine who will fill those seats once vacated. Some vacant...

State Strategist Mike Bir brings over a decade of experience to the Majority Strategies team. A graduate of Ohio University, Mike has worked with a number of Republican campaigns and political organizations, including the Republican National Committee, the Ohio Republican Party, and the Michigan Republican Party.

Last month, Republicans won full control of Virginia's House of Delegates after an incumbent GOP member won a drawing to decide a tied election.

That’s right, a drawing.

Republican David Yancey earned a victory over Democrat Shelly Simonds via a tiebreaker drawing after each received 11,608 votes in the race for the Newport News-based seat in the Virginia legislature's lower...

A Jacksonville native and graduate of the University of North Florida, Amanda cut her teeth in politics during college while interning in a local congressional office. A career in marketing came after graduation, where Amanda honed her skills serving as the Regional Marketing Manager of...

Before joining the Majority Strategies team as State Strategist for North Carolina and South Carolina, Patrick served as RNC State Director in both North Carolina and New Jersey and worked on campaigns at the gubernatorial, congressional, and presidential levels....

In this week’s #MeetMajority, we’re turning the focus to Strategy Director Jared Stimson.

Jared’s career in politics began after earning a degree in History and Philosophy from Bethel College in Indana, Jared’s home state. Today Jared and his wife and two daughters call Los Angeles, California, home, where Jared remains a diehard fan of the Chicago Cubs, the Chicago Bears, and Newcastle...

We are proud to introduce two new additions to the Majority Strategies team:

Ashley Burns
Director of Analytics and Audience Insights

Beginning at the Republican Party of Wisconsin and continuing through her most recent role at the Republican National Committee, Ashley Burns has advised private companies, nonprofit organizations, and state and federal campaigns on how to leverage...

The Majority Strategies creative team includes a full-time crew of creative professionals with a broad background in the arts, politics, brand, and even psychology, like Creative Copywriter Kimberly Strickland, who joined the Majority Strategies team after graduating from Florida State University with a B.S. in Psychology and B.A. in English.

There’s the message itself, a combination of polling, focus groups, and understanding what clicks and resonates with your targeted audience. Add the creative angle – the words and images that envelope that message in a deliverable package – and that’s the art.

Pennsylvania born and Florida raised, Jaymes Romanofski joins the Majority Strategies team as a creative copywriter.

While attending the University of West Florida, Jaymes cut his creative teeth at a locally owned and operated radio station writing and producing commercials. Today, Jaymes writes cutting-edge creative across digital and print advertising for clients in ...

Meet our Georgia State Strategist, Brian Barrett, in this week’s edition of #MeetMajority.

A graduate of Rollins College, Brian has donned many campaign hats throughout the years, serving as a campaign manager, deputy chief of staff and a Senate Majority Chief of Staff before joining Majority Strategies as a State Strategist.

Senior National Strategist Chris Faulkner joined the Majority Strategies team following the merger with Gridiron Communications.

Chris is a veteran of the United States Marine Corps and has been involved in Republican politics since the 2004 Bush-Cheney re-election campaign. Today, Chris is a nationally recognized expert in voter targeting and grassroots mobilization.

Darren is no stranger to politics. With a degree from the University of Washington, Darren immersed himself in the political world, working as a Communications Director for multiple congressional campaigns and as the Regional Press Secretary for the Republican National Committee before joining the Majority Strategies team.

Meet Eric Bersamin, who helps lead the Majority Strategies creative team as one of our Senior Graphic Designers.

Eric joined Majority Strategies in 2010, building on his 15 years of graphic design and illustration experience in print, web, motion graphics, and industrial design. When he’s not working on campaigns for clients, Eric is an avid fan of motorsports and football.

Meet Senior Graphic Designer Karley Cuccia, who is celebrating her 10th year with Majority Strategies.

Karley is a graduate of The American Intercontinental University and earned her MFA in New Media: Web Design from the Academy of Art University in 2013. A former Florida resident, Karley has always called California home and today resides in San Diego, along with her dogs Brody and...

Meet Mike Senich, who joins the Majority Strategies team as our Director of Sales Operations.

Prior to joining Majority Strategies in the firm's Washington, D.C., office, Mike Senich worked at Facebook on the U.S. Politics & Advocacy team as the Client Partner for Republican politics. Mike previously served in Speaker John Boehner's political office as Chief Financial Officer.

Our team has shared how they started in politics and their most memorable wins.

What did they learn in between?

On the campaign trail, our strategists learned to keep an ear to the ground for advice, tips, and wise words from their mentors. Some of those lessons have stayed with them through the years, and we're sharing them with you now in...

For the Majority Strategies team, it is almost impossible to pick one mail piece as a favorite over all the others – remember we’ve produced over 2 billion pieces of print advertising over our 20 years – but we went ahead and asked some members of the team which mail pieces stood out over the years.

Meet Skyler Black, who joined the Majority Strategies team as a creative copywriter.

A Georgia Southern University alum, Skyler is no stranger to the southern hospitality found in his new home, Jacksonville, Florida. Armed with a degree in writing and linguistics, Skyler’s passion for creating runs deep.

The History of the GIF
The debate rages on … Pronounced "JIF" with a "J", just like the peanut butter, GIF is short for Graphics Interchange Format. The first GIFs appeared back in 1987, and these powerful little “movies” of sorts have had a lasting and continued impact on how we consume information.

In our 20 years of experience, Majority Strategies has been fortunate to work with many winning candidates, from those seeking the Courthouse to the White House and all offices in between across the nation.

In this week’s edition of #MeetMajority, we asked three of our strategists about their most memorable victory and the lessons they learned from the race.

Let’s take a closer look at the bones of good advertising – the writing – in today’s #StrategySession, with tips and tricks to ensure your direct mail, video, or digital ad delivers not only the big picture message but enough details to persuade and motivate your targeted audience of voters, consumers, or constituents.

In recent years, Americans age 50 and over represented the fastest growing market. There are over 100 million U.S. adults over the age of 50. They control over 70% of all disposable income and account for 50% of all consumer spending according to AARP.

Seniors have tremendous spending power – and tremendous political power.

Kasha has lived in Oklahoma, Texas, and Japan but now calls Florida home sweet home. Today, Kasha serves as part of our creative team and takes every opportunity to explore new places and different mediums for her art.

How often have you visited a website and left within seconds based on the way the site looks? The design? The overall look and feel? Images that are slow to load, a clutter of information that fails to deliver answers or a clear message, or a dated design all contribute to visitors losing confidence and exiting your...

Justin Hacker has taken his entrepreneurial spirit and love of all things digital from the West Coast to the Sunshine State, where he joins the Majority Strategies team as our Ad Operations Coordinator.

Justin lives in Jacksonville Beach with his Great Dane, Earl, where he enjoys early morning beach trips and hunting down the best barbeque spots around.

For the Season 4 premiere of House of Cards, we released our Top 8 Frank Underwood Quotes and how they apply to voter contact tactics. You can read that here.

The character of Frank Underwood certainly has a unique way of delivering his message. That’s Hollywood and part of the show’s popularity. Underwood’s lines and tactics as he claws his way through Washington, DC, are some of the...

Logos and taglines are two of the first steps to establishing your identity and providing your audience with their first impression.

While we can hark back to the past and draw from its foundation, no one wants their identity to look tired. You can’t carve a new path if your audience believes you’ve already been there and done that.

As the number of mobile users continues to grow, so does our reliance on these devices for so much of our daily routine.

From alarm clocks, weather, and news apps and sites in the morning to email, maps, and communication apps throughout the work day to social media, entertainment, sports updates, and game apps at every turn of the second hand, our mobile devices are more than just with...

Dreaming sky-high is common practice here at Majority Strategies, just ask our very own Alexandra Tobia.

A Georgia Southern University graduate and Atlanta native, Alexandra is a talented member of the Majority Strategies creative team. Alexandra earned her bachelor’s degree in Graphic Design and considers design her true passion.

Justin Ready brings a wide range of experience to the Majority Strategies team, having worked in both the public and private sectors, serving in the Maryland General Assembly and twice serving as the Executive Director of the Maryland Republican Party. Today, Justin represents Maryland’s...

Evan Stewart’s career path has led him across multiple states, winding along the campaign trail before bringing him to Majority Strategies in 2012.

A Louisiana native and graduate of Louisiana State University who proudly served with Governor Bobby Jindal’s team, Evan’s prior experience ranges from legislative strategy to voter contact, grassroots coordination, and coalition building...

At Majority Strategies, we know people. We know color, design, and how to use both to capture people’s attention and deliver the message.

It’s an art.

Our talented creative team understands color theory and how the strategic use of color can grab the user’s eye on a mail piece. We understand which colors complement each other and layer well on a website and the best colors to use...

There is so much that goes into creating an effective piece of direct mail. Planning, targeting, photography, and creative all pay a role, but a successful direct mail piece begins with a strong foundation.

Let’s look at some of the most popular direct mail sizes.

The Postcard

Advantages:
One of the most common sizes of direct mail, the 5.5x11 postcard...

Josh Kivett is a Georgia native whose devotion to the Georgia Bulldogs and southern roots run deep.

Before joining the Majority Strategies team as a National Strategist, Josh served as the Southern Regional Political Director for the Republican National Committee. Today, Josh lives in Nichols Hills, Oklahoma, where he still roots for his home team with his wife and daughter by his...

We’re ready to wrap up our series on the tips to create an effective mobile advertising campaign with today’s #StrategySession on delivery.

We started with the importance of creativity in targeted mobile advertising and followed with targeting (both list- and location-based) as a key differentiator and how you can use it to your advantage.

Hailing from Miami, Florida, Sebastian Lazcano recently joined the Majority Strategies team as a creative copywriter.

In this edition of #MeetMajority, we’ll learn more about Sebastian, including his appreciation for a good Cuban sandwich, his daydreams about Colorado ski slopes and the consequences of checking your email during a mullet toss.

As we all turn the page on the 2016 election cycle, Evan and others are seeing a wealth of opportunities across not just campaigns and elections but also advocacy campaigns and organizations as well as the private sector.

Jefferson Thomas is a Missouri native whose most recent work included serving as the Colorado Political Director for President Donald Trump’s 2016 presidential campaign. Jefferson managed Election Day operations in the state while overseeing legal teams and plans in targeted counties.

Now a member of the Majority Strategies team, Jefferson is back in his home state of Missouri...

Kim Koenig, an avid photographer and painter, truly views the world – and her work – through an artist’s eyes.

Armed with a degree in Fine Arts and a focus on Graphic Design and Digital Media from the University of North Florida, Kim joined the Majority Strategies team six years ago. Kim has put her creative stamp on countless print and digital projects through the years.

Megan Pariseau left her native Rhode Island to attend Flagler College in St. Augustine, embracing the mild winters and rich history her new home had to offer.

After graduating, Megan joined the Majority Strategies team as a Creative Copywriter, lending her unique creative touch to countless print and digital projects, including social media and email marketing.

Barrett worked for the Republican National Committee from 2013 to 2016, starting as a Georgia State Director and then Florida State Director. Barrett was responsible for running the 2016 RNC Victory Program in Florida, the largest and most important Presidential battleground state in the country. Barrett’s worked...

You’ve taken the first step and budgeted for mobile advertising. You know mobile is where people’s eyes are. A recent report predicted 75% of internet use will originate from mobile next year; Americans already check their phones 8 billion times a day.

Originally from Columbus, Ohio, Reid Vineis now lives in sunny Santa Monica, California, where he splits his time between all things mobile as our Director of Mobile Operations and enjoying the best of what Southern California has to offer.
Today’s #MeetMajority gives you the opportunity to get to know Reid a little better.
What’s your favorite campaign tactic?
I...

Chris McInerney brings more than a decade of political and public affairs experience to Majority Strategies.

In his last position as the Deputy IE Director for the National Republican Congressional Committee, Chris helped House Republicans clinch a historic majority. Chris continues to help put Republicans in a position to win in his role here at Majority Strategies.

Jason McBride hails from Michigan, which makes for some gentle ribbing around the office with all the Buckeyes on the Majority Strategies team.

Jason joined Majority Strategies after serving as National Deputy Political Director and New Hampshire State Director for the 2012 Romney for President campaign and quickly put his experience at the state, federal and presidential levels to work...

When I ran for City Council in Jefferson City, Missouri, in the mid-1990s, it took a few hundred dollars, a lot of walking door-to-door, and stacks of yard signs to win. Of course, printed on cardboard and stapled to a wooden stake, Kammerdiener and Kuttenkuler (my opponent’s last name) looked exactly the same at 30 mph.

By the time I was an RNC regional political director at the turn of...

Randy Kammerdiener joined Majority Strategies over a decade ago, and, as they say, time flies when you’re having fun.
Before leading Majority Strategies, Randy served as the Republican National Committee’s Southeast Regional Political Director and worked closely with the Bush-Cheney campaign during the ’04 cycle.
Randy’s unique blend of experience and depth of understanding of...

The Majority Strategies team already boasts over 125 years of collective experience in the campaign world.

Patrick Sebastian adds yet another decade of tried-and-true experience by joining our team as Strategic Director for North Carolina after serving on numerous campaigns, including gubernatorial, congressional and presidential races.

We tip our hats to the South for its deep-fried delicacies. We thank farmers in the Midwest for putting food on our tables. We nod to the West Coast for its beautiful beaches. We admire New England for its rich history.

For this edition of #MeetMajority, we asked each member of our team what makes their home state special...

The flat is an 8.5x11 with no folds and plenty of space to spare. These large voter contact mail pieces have some advantages and disadvantages, but we have worked flats into our mail plans for many years with success.

Should you work flats into your mail plan?

The Advantages

Many feel that flats stand out in the mailbox simply by their size....

In the corporate world, they talk about “buyer personas.” That’s the picture brands create of their customers, part real, part fictional. It’s based on a lot of market research and even more data, from demographics to behavior patterns.

With that research and data, the picture of a prototypical customer is created, and advertising campaigns are based on what will motivate and persuade...

As Chief Executive Officer, Brett Buerck has led Majority Strategies’ growth over the last decade.

Brett is an Ohio native and graduate of The Ohio State University with nearly 15 years of experience in Buckeye State politics, including serving as Communications Director for the Ohio Republican Party, Press Secretary for former Governor Bob Taft and Chief of Staff to the Ohio House of...

You’ve learned a lot about targeted mobile advertising here, from viewability and the problem with fraud and bots to the various ways to target to the creative keys behind ensuring your message is seen and remembered.

Majority Strategies works with clients in all 50 states, from sea to shining sea.

It seems fitting that our team members hail from all across the country – making it possible to provide presidential quality service to each client, no matter what seat they’re vying for or what county they call home.

Decoration Day was born in the wake of the Civil War, serving for over a century as a grave reminder of the lives lost in battle. After receiving official recognition as a federal holiday in 1971, Decoration Day became Memorial Day – and it continues to serve as a day of remembrance in honor of those who sacrificed their...

Picking fonts is tricky business. We’ve talked about some of our favorites, where we find them and how picking the right fonts is important to ensuring a voter contact mail piece or mobile ad has the right look and feel.

Picking one font alone is tough. Picking matching pairs that work hand-in-hand is an art in itself.

Uber burst onto the screen five years ago as the solution to a problem, shaking up an antiquated transportation system.

What started as a simple app has become a household name and a service that has spread to hundreds of cities worldwide and changed the way people get from Point A to Point B on every continent except Antarctica.

JACKSONVILLE, FL – Majority Strategies, America’s premier influence marketing firm, today announced that Ryan Day, former Chief of Staff to Speaker John Boehner’s Congressional Office, has joined its team as Vice President of the firm’s policy division.

As fans of the show anxiously anticipating Friday’s House of Cards Season 4 premiere, we’ve looked back at some of Frank Underwood’s best words of wisdom and applied them to our world of voter contact mail and targeted mobile advertising.

1. “I won’t shackle myself to people I don’t know.”

Majority Strategies has two decades of experience. Over those years, we’ve worked with...

Latinos are now our nation’s largest minority and are voting in increasing numbers while becoming more and more engaged in digital media.

The Latino vote accounted for less than 4% of the national vote in 1992 but is expected to near 10% this November. Latino voters in states like Nevada, Colorado, Florida and Ohio will play an important role in the 2016 election.

Countless ads have debuted during the Super Bowl. Let’s face it, if your team isn’t playing, many of us watch the game for the ads. And maybe the halftime show. Some of those have been just as memorable.

In the first post of our photography series, we talked about the importance of good photography and ensuring your campaign photos set the groundwork for memorable voter contact mail and targeted mobile ads.

We shared tips on how to take great photos, from the angle and the exposure to where to take them and what to wear.

They’re forced, aren’t they? So many look at the New Year as an opportunity to start over, change the very fabric of themselves. We promise ourselves we’ll stop smoking, lose weight, or give up alcohol or sugar or coffee.

We want to embrace the New Year, but we don’t want to give up anything. We like who we are at Majority Strategies, and we think you do, too.

Most of us here at Majority Strategies cut our teeth in the campaign world. We grew up working in our candidate’s t-shirt, our favorite pair of jeans and sneakers.

We spent countless hours in dusty campaign offices, decorated with candy bar wrappers and empty Coke cans, maybe a few beer bottles mixed in between the legs of all the folding tables and computer cords.

In the world of influence marketing, there’s a little overlap in those terms. Certainly we can describe some of our voter contact mail as “classic” and some of our targeted mobile ads as “conservative.”

Majority Strategies has led the political advertising industry for nearly two decades.

We are continually pushing the envelope (pun intended), building upon our solid foundation of print design and production while bringing our experience with precise data targeting and creative persuasion to a new emerging medium – mobile.

It’s beginning to look a lot like Christmas, with 2016 right around the corner.

Anyone who has been around politics knows that it takes a workshop full of elves to get “Santa” across the finish line on Election Day. Campaigns rely on teams of staff, volunteers, consultants and advisors and a sack full of tools to be successful.

We all know Bo, Miss Beazley and Barney, Socks and Buddy, Millie and Ranger, and Checkers. They graced the halls of the White House, perhaps never knowing their owners were the leaders of the free world.

The Majority Strategies team has shared our own company halls and homes with a few beloved pets. We know pets keep us healthier,...

As someone with nearly a decade of experience in Texas politics, it never ceases to amaze me that so many campaigns employ such awful tactics, often targeting the wrong people while running their bank accounts dry.

We see it every election cycle, time and time again. Candidates and their campaigns waste time and money handing out random knickknacks to random people at random events....

Earlier this year, Google unveiled a new and controversial update to their company logo. The bright colors remain, but the new streamlined sans-serif typeface called “Product Sans” left many wishing for the Google logo days of old.

Is it better to stick with a logo, or change with the times and attempt to stay ahead of the...

When it comes to designing voter contact mail and mobile advertising, layout is often the secret weapon.

The right layout sends a strong message – without saying a word.

What makes a busy parent stop to read a piece of voter contact mail before starting dinner?
What catches a voter’s eye in a pile of junk mail, advertisements and catalogs?
In today’s #AskaDesigner, we asked the...

Earlier this year, Majority Strategies partnered with Go Big Media on a campaign to drive constituents to take action, contact their state legislators and encourage them to support specific legislation.

Together we delivered banner and display messages to constituents in two states on their mobile devices, desktops and Facebook newsfeeds.

The Majority Strategies creative team writes and designs thousands of voter contact mail and mobile advertising projects every cycle.

Each project is an opportunity to flex our creative muscle as well as meet a new challenge, from a unique set of specifications for a diecut mail piece to a fast-approaching deadline for a flight of mobile ads.

Majority Strategies brings together some of the most experienced Republican political consultants and talented creative professionals from across the United States.

To do our job well and create the powerful voter contact mail and mobile advertising Majority Strategies is known for, we need to know our clients – where they are from, what they stand for, what values they share and what...

A typical day in an ad firm like Majority Strategies includes many hours of screen time using various computer programs and applications to write and design our voter contact mail and mobile advertising.

The opportunity to do something organic and tactile is an ideal way for many on our creative team to unwind and stay inspired.

You can raise more money, even if it’s difficult. You can attend one more event, even if it means pushing the staff to work an extra hour. You can walk door to door in one more neighborhood, even if it means walking in the rain.

What’s the first step to ensuring your voter contact mail and mobile advertising is seen?

Picking the right universe.

That’s something we specialize in doing.

With over 18 years of experience, we’ve honed our precise data targeting to ensure your voter contact mail gets in the right hands. Combine our data experience with our unique technology license, and we will also ensure your...

Everyone from major advertisers to professional sports organizations recognizes the power of mobile. Mobile ad spending is expected to increase 50% in the U.S. in 2015 to top desktop spending and comprise 72% of digital ad spending by 2019.

Over the years, we have written, designed, and produced a variety of different mail sizes and folds, from the standard 5.5x10.5 postcard to the larger 10.5x11 singlefold or 10.5x17 crossfold or trifold.

With most of those standard-sized pieces, it is pretty easy to identify “what’s what” on a PDF. You can see the cover. You can see the inside. You can visualize what’s happening.

Our graphic designers are some of the industry’s best – talented artists, photographers, calligraphers, and painters who have focused their artistic skills on providing our clients with the best mail and mobile advertising today.

Many of our designers have been with us for years, some over a decade.

For over 18 years, Majority Strategies has led the political advertising industry as the premier Republican direct mail firm in the nation.

We have worked with over 2,500 campaigns and clients, helping Republican candidates for every office from the White House to the Courthouse, including 3 Republican presidential nominees, 6 current governors, 12 sitting U.S. senators, and more than...