This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in marketing management. To achieve these ends, students focus their elective courses in the area of marketing.

Students choosing to concentrate in marketing management must complete the 24 semester credit hours of courses containing the M.B.A. Core and 12 semester credit hours of graduate marketing courses as follows:

Master of Business Administration Degree – Tourism Destination Development Concentration

This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in the development of a destination marketing organization of a country, state, region or city. To achieve these ends, students will focus their elective courses in the area of tourism.

Students choosing to concentrate in tourism destination development must complete the 24 semester credit hours of courses containing the M.B.A. Core and an additional 12 semester credit hours of graduate tourism elective courses from the following:

Doctor of Philosophy Degree in Business Administration with an Emphasis in Marketing

The College of Business offers opportunities for advanced study and research leading to the Doctor of Philosophy degree in Business Administration with an emphasis in Marketing. See page xx of this catalog for a detailed description of the general requirements for the Doctoral degree. The Doctoral Studies Committee of the Department of Marketing will advise students admitted to the program who pursue a Ph.D. in Business Administration with an emphasis in Marketing.

To satisfy the Major Area Coursework for the Marketing emphasis, a student must complete: