My Portfolio

Design Portfolio

Keystone Rouleurs

My cousins husband is an idea man, but sometimes, he doesn’t have the means of making his ideas real. Jesse Pyers, an avid cyclist, asked if I could help him create a logo for a cycling company he wanted to call Keystone Rouleurs. He sent me a sketch from the back of a piece of paper and I got to work.

I took notes from some of my favorite designers, like Aaron Draplin and Benny Gold, and stuck to thick, simple lines. Jesse and I shot some messages back and forth before we settled on the final logo.

At first, it started out as T-Shirts to gauge interest. We then moved on to water bottles, patches, hats, and eventually an entire kit! I had a small hand in each bit. I was also able to take photos for some of our products.