Posted on: September 15, 2014

Author: Jennifer Kohle

$1,048,278.53. That’s how much Albertans donated through atbCares.com last year.

ATB Financial created this unique website with an ambitious goal – to empower Albertans to support any charity they choose. Three years and over 10,000 donations later, communities all over the province have embraced this new and innovative way of supporting important, local causes online.

Giving through atbCares.com brings some unique benefits to charities and donors. The site contains over 80,000 Canadian charities and over 9,000 rooted in Alberta. ATB pays 100 per cent of the administrative fees linked to the program and this year committed to matching an extra 15 per cent of every dollar donated to Alberta causes.

“It’s all about putting the power of giving in the hands of charities and donors,” says Sandra Huculak, Director of Corporate Social Responsibility and Community Investment at ATB.

“ATB Cares is great because charities don’t need to worry about the expensive costs associated with processing donations. The match also means that donations are stretched even further.”

In the last year, donations through atbCares.com more than quadrupled and ATB Financial matched over $100,000 through the program.