In the financial services sector it is difficult to sustain product, cost and distribution advantages. Branding in financial services is undergoing substantial changes, owing to the dramatic increase in competition following deregulation and the threat posed by new entrants with branding experience. Success in an overcrowded market will depend on effective brand differentiation. Based on the identification, internalization and…

Small business bookkeeping looks much different today than it did even a decade ago. The Internet has changed the way many small businesses take care of their bookkeeping tasks. There are a number of significant advantages that online booking services can offer small business. Let’s have a look at some of the key ones. The…