“The Bernard Matthews’ story is an inspiration to any farmer, or entrepreneur. From humble beginnings he built an innovative and, in its time, unique business. Bernard Matthews’ success was poultry farming’s success.

“Bernard Matthews is strong rural company, brand and employer, with roots firmly in farming; he created a legacy to be proud of.

“He will be sadly missed and remembered by many. Our thoughts are with his family at this time.”

A British Poultry Council spokesperson added: "Bernard Matthews was a stalwart of the poultry industry – whose name has become synonymous with the turkey that he produced. He has left behind an incredible legacy in the now iconic business that he built himself from a small investment and a lot of hard work. He was an incredibly respected member of the British poultry community and his passing marks the end of an era. Our thoughts are with his family and his staff."