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“Recreational shopping is the shortest distance between two points: You and Broke.”
– Victoria Moran

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By: Zy Marquiez
December 28, 2015

Approaching the bottom of the 9th of the year, the Holidays are winding down.

People are snazzy, have a pep in their step, and are spending dollars ubiquitously like their lives depend on it.

Its that last fact that is often quite overlooked.

The holidays are used by the establishment in a myriad of ways. Most duplicitous among the underhanded reasons lies the profit motive. This is the least analyzed, and often most harmful of all notions parroted during the holiday season to individuals & families.

Why is such the case? Because many folks will go all-in during holiday shopping, and some do it without even having the funds to do so [i.e. credit cards, loans, borrowed money, etc.]

If the holidays truly are about quantity shopping quality time, as many people are quick to expound, then the material component to the holidays isn’t needed to carry out such.

This isn’t to say that a gift, something tangible, cannot have meaning. Far from it.

Meaning, most of the time, comes from the eyes of the beholder in a sense. Overlooked many times though, is the fact that meaning many times comes from how others see things, which just so happen to be material a lot [most?] of the time.

For instance, an object by itself is just an object. But we have all seen the power that any material object can have – no matter what it is – over people when others besides themselves crave it.

If an object isn’t lusted for by thousands, people usually don’t give it a second look. However, the second ‘everyone’ wants something, then its en vogue, in style, the new fad.

Some examples of this are phones, games, toys, purposes, clothing, brands [which comes from the word branding, which has a nefarious history, but that’s another story] so on and so forth.

At its most basic premise, what we are talking about here is the overwhelming urge to shop, for the sake of shopping. It is recreational shopping at its finest.

And if that is what is carried out, rather than the search of something meaningful for the happiness of other, then its void of substance.

Why is this? Because shopping can be done at any moment in the year, any time, any place, any locale, and the only reason most people shop during the holidays is because the corporate conglomerates and media have helped socially engineer retail rapture to unheard of levels.

The amount spent during the holidays is ludicrous. It’s the type of resources used that could literally change entire families/communities/regions, but are used to shop for things that most people aren’t in need of.

Sure, it’s called meaningful, but why should something material that’s purchased during a time that you’re ingratiated to spend money on, have any more meaning than any other time that you are taught to spend money on?

Here are some memes expounded by the establishment/media and how much money was expected to be spent for each particular holiday:

– If its during Halloween, then it’s a celebration and whathaveyou. And this has become an enormous time of the year for money spent compared to what it used to be decades ago. If you’re skeptical it was estimated Americans planned on spending $7.4 Billion on Halloween alone. True Translation: spend money because that’s what celebrations are for. P.S. That includes 350 million dollars for pet Costumes. You read that correct.

In none of the examples above is the press ever even dabbling into just spending quality time with people, without lining the pockets of the corporate cartels. The mere thought is sacrilegious. Such is an act of suicide for presstitutes to engage in such abhorrent behaviour. How dare they?

This is why it rests solely on the individual – the foundation of society – to be prudent, incisive, and rather discriminatory in the way that any money is spent, especially during the holiday season. Coupled with that is the fact that the very loot money that’s gathered by the corporate crooks is the profits used to throw the populace under the bus at every given turn.

That laughing sound behind the curtains is irony by way.

However, complaining about corporations that ‘run the show’ and giving them dollars day in and out, every holiday in and out, having that money used against you, is shooting yourself in the foot is shooting yourself in both feet and blaming the weapon for you shooting yourself.

Spend money? Sure. We just be wise about it.

Just remember, quality is quality. Quantity is quantity. Some people use them interchangeably, – unknowingly [more gifts = more love] – but they are not.

In reality: quality = love / more quality = more love.

Now there’s a choice you won’t hear the current paradigm expound upon any time soon.

Be prudent.

Have fun.

Enjoy your time with those you love. That’s what life is really about.