Loblaw combines two loyalty programs to create PC Optimum

Loblaw has announced plans to combine its Pharmaprix Optimum and PC Plus programs to create the PC Optimum program.

Through a single card or app, members will be able to earn and redeem loyalty points across Loblaw's network of nearly 2,500 stores and its e-commerce sites.

"Retail is increasingly about customer relationships, and loyalty will be central to the future of personalized value and experiences," says Galen G. Weston, executive chairman and CEO, Loblaw Companies Ltd. "Keeping customers at the heart of our thinking, we created the single PC Optimum loyalty program to give members the value they have come to trust, with the ability to earn more points and redeem them in more stores than ever before."

Members of the Pharmaprix Optimum and PC Plus programs can continue to earn and redeem points as usual until January 31, 2018. At that point, the Pharmaprix Optimum program will end, and members can choose to convert their points to the new PC Optimum points at their full value, or can continue to redeem Pharmaprix Optimum points until May 2, 2018 in accordance with the Pharmaprix Optimum Program Terms and Conditions.