What’s separating digital leaders from laggards?

How AI drives your digital maturity

Today’s biggest digital success stories

CREATE A
HUMAN-CENTRIC
DIGITAL EXPERIENCE

Disrupt with purpose. Deliver in the moment.

Staying out in front of the competition is tough when the next “Uber” can come from anywhere. We help you reinvent business models and innovate products that create new value—by connecting people with things, insights and experiences.

Cognizant to Acquire Contino, a Premier Transformation Consultancy

With Contino—a premier enterprise DevOps and cloud transformation consultancy—we will augment our digital engineering and core modernization capabilities. By deepening our expertise in cloud-native architecture we will be able to offer you more game-changing software delivery options.

Transforming While Performing

Digital is reimagining an entirely new way to do business and go to market, with customer and technology at the center. This practical guide—a 2019 national Best Book Awards finalist—shows you how to create a culture of innovation.

How to win in the experience economy

In the experience economy, not all experiences are alike. Rather than mass-producing experiences, brands need to allow for personal expression. Experiences must allow for the expression and projection of personal identity.

RECENT ARTICLES

Gain insights on how companies are realizing success with AI by first identifying the business algorithms that make their organizations tick, and then developing the technology algorithms that support them.

Learn about six fundamental areas that you can improve to respond to customer needs successfully, closing the gap between your business and what competitors offer and between what should be and what is is currently delivered to customers.

SERVICES

ACCELERATE YOUR JOURNEY TO AI

Imagine a business that always stays ahead of market changes, anticipates customer desires, and forecasts faster and more accurately than competitors. This intelligent business knows what is happening and why it is happening, and prescribes the best decisions to make. Now, Cognizant uses Evolutionary AI to model every aspect of a business to solve for multi-objective outcomes in even the most complex conditions.

DELIVER CUSTOMER-CENTRIC PRODUCTS

Evolving traditional business into a digital-first mindset can overwhelm the most diligent organizations. Innovation—even with the best of intentions—has the potential to interrupt the operations. Most companies cannot afford to veer off course.

CHANGE THE GAME WITH CUTTING-EDGE STRATEGY

As digital tools proliferate, so too do the number of customer demands and internal pressure to deliver digital-ready products and services.

Implementing an effective digital strategy across front-, middle- and back-office IT environments is crucial to staying relevant. Yet, the urgent need to create and act on a digital strategy gives rise to a host of complex problems that enterprises must sort out quickly—or risk falling behind.

EXPERIENCE SHAPES BRAND PERCEPTION

Cognizant Interactive designs and builds well-crafted experiences for customers and employees by aligning a company’s systems and stories. Our process is grounded in the philosophy that any human experience must be informed by what people feel, what they need—beyond what they want—and what it takes to make it happen.

CREATE A CONNECTED, INTELLIGENT WORLD

Smart products and solutions fueled by IoT and the arrival of 5G will soon touch every aspect of our lives. Some will even think for us. Across industries, companies that connect products, operations and the enterprise create actionable intelligence—giving them increased efficiency, improved productivity and transformed products.

In his forthcoming book, Transforming While Performing: How to Create a Culture of Innovation with Partners, Angelani says digital helps open the gates of rapid, fail-fast type of innovation. He outlines the key elements of innovation: starting with a gamification approach to meeting objectives, along with a design approach to management.

Cognizant (Nasdaq: CTSH) today announced that it has designed and implemented a digital solution enabling MG Motor India to deliver a seamless and intuitive brand experience to customers of the Hector SUV—the country's first ‘connected internet car’.

“Bots ensure that every user gets the very best experience,” says Bret Greenstein, Vice President and Global Head of Artificial Intelligence, Cognizant Digital Business. “This kind of interaction allows a company to digitize the complete user experience, providing tremendous data and insights about what customers want, how they ask for help, and how they feel.”