apple app store

Apple’s WWDC 2018 wrapped up a few weeks ago, and software updates were everywhere! The launch of the new macOS Mojave (OS X 10.14) and iOS 12 filled the headlines, but developers should also be paying attention to some big changes to the Mac App Store. Of course, we have a favorite new feature: App […]

The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]

If you’re an app developer on a limited budget, advertising of any kind can seem like an unaffordable luxury. However, if you want your app to be a top seller, then not only are app store ads worth the money, they are essential for success. For all but the luckiest developers, word of mouth just […]

Apple’s iOS 11 update introduces a wide array of updates to the iPhone and iPad experience, but this time, it also brings a major revamp of the App Store that really puts the emphasis on video. We’ll focus on the three major video updates in this article – you can read about all of the […]

While the ways in which people find apps has diversified over the years, 40% of people still browse their preferred app store in search of apps. And with millions of apps out there (on Google Play alone, there are close to 2.9 million apps) and thousands more in development, the biggest challenge for you as a […]

App store screenshots play a vital role in marketing your app to the general public. After using keywords to search for the perfect app, the first things users will notice are probably the app’s icon, name, and its screenshots. In fact, it has been shown that less than 2% of users actually read the app description — […]

Congratulations! You’ve built an amazing app and you’re ready to let it loose on the Apple App Store. Not so fast… although you may want to get your app available as soon as possible, you won’t get any users if nobody can find it, so it’s definitely worth putting some time into creating your app […]

When Paul Turner introduced App Previews to Apple’s developer community, he emphasized that the videos are “strongly encouraged.” Apple knows that video is an extremely effective way introduce prospective customers to an app (just look at their app-specific ads), and they added embedded videos to the App Store so that developers could take advantage of the power of […]