Sriracha dispute settled

Sriracha’s spicy relationship with the City Council cooled off a bit Wednesday after officials unanimously dismissed a lawsuit and public nuisance declaration against manufacturer Huy Fong Foods.

The standoff between the city and Sriracha creator David Tran began in October when the city filed a lawsuit against his iconic company. The battle sparked fears among Sriracha fans there would be a global shortage of the popular condiment and its bottle with the tell-tale green cap.

Before the vote to dismiss the public nuisance order, Irwindale Chamber of Commerce President Marlene Carney gave a presentation to the council announcing the chamber will launch a marketing campaign “to talk about the positives of doing business” in Irwindale.

Tran on Tuesday credited representatives from Gov. Jerry Brown’s Office of Business and Economic Development for bringing the city officials to his factory.

Residents complained last fall the fumes seeping from the factory during the chile grinding season burned their eyes and throats and forced them to stay indoors.

The company recently installed stronger filters on its rooftop air filtration system, which Tran said he tested with pepper spray.

It is unknown if the new filters will be adequate until the company begins to process chiles, which is expected to begin in August.

“At the commencement of this year’s chile harvest season, if the air filtration system does not perform well, then Huy Fong Foods will make the necessary changes in order to better the system right away,” Tran wrote in a letter to the council.

With the settlement of this dispute, there’s now no impetus for Huy Fong to consider relocation, so this should bring the entire sriracha saga to a close. There may yet be expansion possibilities, but the prospect of moving the manufacturing facility, which never really progressed the “vague threat” status, is no longer operable. We can all now resume our normal lives.

I will say, it’s a bit mind-boggling that Huy Fong and the city of Irwindale could have had such a breakdown in communication. You would think this was the sort of routine disagreement that could have been resolved with some ordinary conversations and negotiations, instead of turning into international news. David Tran says in this LA Times story that he “fears that he’s lost market share because he has been forced to reveal so much about his production process”. Maybe, but I think he’s also discovered just how strong his brand is, and by all indications his business is continuing to grow. I’m pretty sure this will all be a net positive for Huy Fong in the end, if it isn’t already.

Finally, regarding that expansion possibility, a Google News search for “Jason Villalba”, the State Rep that has spearheaded the wooing of Huy Fong shows nothing new since his much-ballyhooed visit earlier this month. If there really is something to this possibility, I figure it’ll get mentioned as part of whatever ceremonial recognition of the peace accord with Irwindale takes place. If nothing like that happens, I figure it’s at best a long-term, not-yet-on-the-road-map idea. We’ll see.