Thursday, December 5, 2013

Wouldn't there be some supreme value to being able to use Facebook as a retargeting tool for your business?

I think Facebook's appeal for businesses is essentially that it's not home to traditional marketing messages. Relationships with consumers can be fostered on Facebook (through your business page) in a non-threatening / non-hostile environment.

So what if we could identify consumers on Facebook that had been on our website within the last say 60 days and retarget them? I just happen to think Social Retargeting (when possible) would be a hell of a lot more welcome and efficient than say a lot of general retargeting on the web.

Does the technology exist to make this happen? I imagine Facebook (for some good reason) would make this very difficult to execute.

Welcome!

Morgan Auto Group is one of the fastest growing family-owned dealership groups in the United States. We were the 2nd biggest mover recently in the Automotive News Top 125 Dealership Group Survey.

I have been in the retail car dealership business since 2005. My father was going through a failed retirement after selling his tire & auto service business Tires Plus and we decided to try the car business. I'm glad he did. Today we are 14 rooftops strong in and around Central Florida and the Gulf Coast.