A COLA PROJECT, 100% MADE IN ITALY

26Mar2018

Verallia produces the bottle for Molecola 90.60.90, a cola 100 % Made in Italy. Its curved lines are inspired by the “vital statistics” of divas from Italy’s post-war cinema. These curves also inspired the product’s name (“90.60.90”) which is etched into the bottle’s heel. As for the pattern engraved on the body, it evokes haute couture fabric as if the bottle was draped in an elegant robe.

The engagement, experience and glassmaking expertise of Verallia’s teams were decisive for this project, notably to faithfully transcribe this pattern.

This 25cl bottle will be distributed in HORECA (hotel, restaurant and catering sector).

Verallia’s industrial setup in Italy is composed of 6 plants (Carcare, Dego, Gazzo Veronese, Lonigo, Pescia, Villa Poma) all located in the North of the country. Verallia Italia’s turnover mostly comes from the still and sparkling wine segments. It notably supports the development of its customers on the export markets, like that of prosecco for example. In Italy, Verallia is also present on the beer, spirits, food and soft drinks markets. To find out more about Verallia in Italia: it.verallia.com.