On The Road, Again – THE FIAT® USA OPEN ROAD CHALLENGE

FIAT® 500 fans are artists and creators who seek discovery and can appreciate looking at life through a new lens. This creative outlook is especially evident among our fans on Instagram whom we’ve been getting to know through their FIAT 500 inspired photography. This same creative passion is shared by the #JJ community on Instagram. The #JJ Instagram community grew from Josh Johnson’s desire to share his love of photography and his goal to connect people around the world through the creative community. Today, #JJ is one of the most used hashtags on Instagram, totaling 45 million photos. That’s where the new FIAT 500L comes in. Last year, we brought together the creative community of Instagram and the expressiveness of the FIAT brand on an exclusive road trip with the leaders of the #JJ community we called the Open Road Challenge. We made stops across different states (which we call ‘Instameets’), collecting daily theme images and bringing fans together who otherwise may never have met. The results were truly amazing; from the images that were captured to the camaraderie of the #JJ community.

We collected hundreds of photos and met many fans who were eager to meet their Instagram idols and get a closer look at the FIAT 500L. But we wanted fans who were unable to attend our Instameets to also be a part of the fun, so through daily themed photo challenges we encouraged fans to give us their best submissions for the daily themes for a chance to win a brand new FIAT 500L. You can read more about last year’s grand prize winner, Eric, here. This year, we’re gearing up for another road trip, and this time we’re headed west. The guys from #JJ will be joining us again, and there will still be the same daily theme challenges, as well as a chance to be entered into a sweepstakes to win a brand new FIAT 500L and a trip to the VANS US Open of Surfing in Huntington Beach, CA. Here are the stops planned for this year’s Open Road Challenge, and you’ll be able to find more detailed meet up information via our Open Road Challenge site:
June 18, 2014 - Seattle, WA 6 p.m. – 8 p.m.
Experience Music Park
325 5th Avenue N Seattle, WA 98109
Meet at the corner of 5th Ave and Broad Street
June 19, 2014 - Portland, OR 6 p.m. – 8 p.m.
Forest Park
Meet at Washington Park-Oregon Zoo
Entrance 4001 SW Canyon Rd, Portland, OR 97221
June 21 - San Francisco, CA 6 p.m. – 8 p.m. Golden Gate Park
Meet at Japanese Tea Garden (Main Entrance)
75 Hagiwara Tea Garden Dr San Francisco, CA 94118
(near Golden Gate Park Parking Garage South Entrance)
June 22, 2014 - Los Angeles, CA 6 p.m. – 8 p.m.
Santa Monica Pier
Meet at Santa Monica Pier Aquarium
1600 Ocean Front Walk Santa Monica, CA 90401
Now we’d like to introduce the #JJ community leaders who will be accompanying us for this trip, Kevin Kuster and Josh Johnson:

You can check out the photo submissions on our Open Road Challenge website, and if you’d like to participate in the daily challenges, make sure you follow Josh & Kevin’s Instagram accounts to discover what the challenge themes will be. Are you planning on joining us at any of our Instameets? Let us know in the comments below!