The Tesco Flame Academy Sets Up Shop in Store Parking Lots

The innovative Tesco Flame Academy activation launched in summer 2015, setting up shop in the parking lots of various stores in order to offer customers free barbecuing lessons. The dynamic campaign was organized for the British supermarket chain by N2O, which specializes in experiential marketing campaigns.

The Tesco Flame Academy featured a marquee and seating area decked out in summertime decor. Offering tips and tricks for the barbecue season, the Tesco Flame Academy carried out over 450 promotions throughout the summer that were powered by the campaign's 15 designated Academy teams.

This unique marketing campaign is one that is sure to impress customers. An example of brands aiming to spark a positive interaction with consumers, the Flame Academy offered recipes cards and samples to passersby enticed by the grilled aromas.