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3 Things Small Businesses Need to Know About Google AdWords

An important role is played by Google AdWords to make
your online marketing strategies a lot easier. In fact, it is one of the
quickest and most productive ways to bring a huge amount of traffic for
conversion. Although this will cost a bit up front, the PPC or Pay-Per-Click
model it follows can give more benefits in the long run.

Creating an AdWords account is fairly easy, but there are
a few things for you to keep in mind before you begin.

1. Set Your Budget

One of the commonly asked questions for marketers is,
“How much should we plan to spend on our
AdWords campaign?” By setting the budget properly for the AdWords account, you
will easily prevent any over and under budget spending that could result in
issues later on.

The great thing about Google AdWords is that the process
is very flexible and highly adjustable. This
lets users make budget decisions which fit their business needs best. Besides
setting the daily and monthly budgets, the tool also lets you monitor and
adjust all fluctuations in your website traffic so that you won’t go over your
monthly budget.

With a proper budget in place, you can start creating a
successful advertising campaign with risking your other business functions.

2. Identify the Right
Keywords

In order for you to
select the best keywords for your business, you must first need to consider the
four different types of keyword matches present:

Broad Match –
This is the default match type which shows your ad to a wider range of people with respect to search queries that have close
variations and similar phrases.

Broad Match
Modified – This is similar to the broad match setting but with a slight
restriction. These keywords have a “+” sign before them, giving users the
option for more control over the broad match type keywords.

Phrase Match –
The user’s ads will be displayed when the keywords contain the phrase in the
search query of visitors. This setting maximizes relevant clicks, resulting in
better conversions.

Exact Match – For
this match type, the ads will only show up if a searcher types the exact
keywords you have chosen. Choosing this setting will give you maximum control
over the display of your ads.

Choosing strong keywords relevant to your business can
give you a lot of clicks, better conversion
rates, and improved ROI. As you conduct
keyword research on your site, try to locate keywords from the point of view of the user. Once you start bidding on these
keywords, keep the campaign budget in mind,
so you don’t spend too much.

3. Draw More
Customers

While the other digital marketing platforms out there may
take time to deliver your desired results,
Google AdWords can give immediate outcomes if done correctly.

Besides properly selecting your keywords, be sure that
your advertisements are attractive and clean so
as to draw more potential customers. Make your headlines catchy and the
intent of your descriptions clear. The call to action or CTA in your ads should
also be simple and strong to encourage users to take action.

You may also test different styles for your ads to find
out which one will give the best conversion rate. If you identify a certain
phrase performing better than others, take advantage of it. Finally, avoid
misleading your customers by giving them something you actually don’t handle. The last thing that you want to do is to
create a negative impression on your business.

Mobile development has become a trend today and many businesses are developing their own apps to get ahead of their competition. Read this article to find out how outsourcing your mobile development projects can actually bring you more value than hiring an in-house team.

about BIGBLOCK

Bigblock Solutions is one of the leading outsourcing partners for small and medium businesses all over Australia. Our amazing tech team is skilled in digital strategy,
SEO, UX/UI design, QA testing, development, content creation,
support, and project management.