Selling the Invisible: A Field Guide to Modern Marketing

The book is quite helpful in service marketing. If you are running a professional service firm, feel free to read it. The book is easy to read.

I find it matching to my personal experience when running my mobile app development agency. Easy to read, business is not rocket science.

Excerpt:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.

SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: