Ronaldo boosts Sports Events 365’s Italian business

International ticketing provider Sports Events 365 has cited Cristiano Ronaldo’s high-profile move to Juventus as it reported a significant increase in customer demand for tickets to Italian Serie A football matches, while the company has said it will launch a new service for the hotel industry next week.

The Portuguese superstar made the move to Juventus from Spanish LaLiga club Real Madrid in the summer. Italy is already Sports Events 365’s second largest market, behind Spain, accounting for 17 per cent of total sales and the company’s founder and chief executive, Sefi Donner, has predicted further growth.

Sports Events 365 took around 10,000 tourists to Italy last year and Donner said: “Greater demand for Italian football matches in general and Juventus in particular will boost our business there by at least 25 per cent in 2019.”

Sports Events 365 said Italian destination management companies (DMCs) dealing in incoming tourist groups and individuals often face difficulties in marketing local sporting events since many are sold out months in advance, while in other cases sales begin only days before a game.

Donner added: “The growing demand has led to increasing difficulties in obtaining tickets and that’s exactly where Sports Events 365 can offer its services.”

To this end, Sports Events 365 has said it will launch a new service at TTG Travel Experience, the largest marketplace for Italian tourism, which takes place in Rimini from October 10-12.

Sports Events 365 Forecast is a pricing support intelligence service which has been designed specifically for hotels. The service enables hotels to optimise the price they charge for rooms, based on information concerning upcoming sporting events.

Sports Events 365 said the service will help to prevent cases in which hotels find themselves with high occupancy and low room prices during sporting events, just because they were not prepared in advance to adjust prices.

Sports Events 365 added that it is also planning to hold talks with Italian hotels and hotel chains to offer them tickets to sporting events as a means of assisting them to increase occupancy.

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