Kaidel Sportswear

2014ROLE: CREATIVE DIRECTION, VIDEO SHOOTING/EDITING

In preparation for the 2014 Seattle Marathon, local fitness apparel startup Kaidel Sportswear wanted to quickly reach potential customers on social media through video. Budget constraints (see: startup) meant I had to get creative – and fast. I took a page out of Kubrick’s book and put to work the magically mathematical one-point perspective technique. This system allowed me to not only cover a lot of ground footage-wise, but it brought an rythmic view of Seattle’s most iconic running trails.