'True Grit'

Lorey Sebastian / Paramount Pictures

The drink: Jack Daniel's or a lower-end Irish whiskey, like Tullamore Dew, served neat The tie-in: Jeff Bridges' Rooster Cogburn is either guzzling whiskey or recovering from the effects of same in seemingly every scene in his hit western. Paramount even sent flasks, emblazoned with the "True Grit" logo, to reporters as part of its promotion efforts. Best imbibed: Straight from the bottle, preferably while wearing an eye patch. Anything less would be disrespectful to Mattie Ross' papa (and you don't want to disrespect Mattie Ross' papa).

The drink: Jack Daniel's or a lower-end Irish whiskey, like Tullamore Dew, served neat The tie-in: Jeff Bridges' Rooster Cogburn is either guzzling whiskey or recovering from the effects of same in seemingly every scene in his hit western. Paramount even sent flasks, emblazoned with the "True Grit" logo, to reporters as part of its promotion efforts. Best imbibed: Straight from the bottle, preferably while wearing an eye patch. Anything less would be disrespectful to Mattie Ross' papa (and you don't want to disrespect Mattie Ross' papa). (Lorey Sebastian / Paramount Pictures)

The drink: Jack Daniel's or a lower-end Irish whiskey, like Tullamore Dew, served neat The tie-in: Jeff Bridges' Rooster Cogburn is either guzzling whiskey or recovering from the effects of same in seemingly every scene in his hit western. Paramount even sent flasks, emblazoned with the "True Grit" logo, to reporters as part of its promotion efforts. Best imbibed: Straight from the bottle, preferably while wearing an eye patch. Anything less would be disrespectful to Mattie Ross' papa (and you don't want to disrespect Mattie Ross' papa).