Tuesday, November 29, 2011

This coming year marks the 100 year anniversary of the Girl Scouts! To commemorate the event, the Girl Scouts of Middle Tennessee asked us to create four poster designs, each celebrating a unique tradition of Girl Scouting. We started out with the most important step...gathering research (ahem, Girl Scout Cookies) for "inspiration". Four empty boxes later, we were full of inspiration! As with every poster design project, we started out with sketches. After several sketches, four concepts were submitted and approved.

The challenge was to create four distinct designs, but still have them
look as though they belonged in a series. Ligia, our on-staff designer
and illustrator headed up the project. Her solution was to include the
same border treatment with each design. The borders not only hint at the
Girl Scout Trefoil shape, but also contain the Girl Scout Law; the credo of Girl Scouting.

After several long hours of illustrating, the posters were completed and sent to print. McQuiddy Printing here in Nashville took care of the printing and did a fantastic job. These posters not only celebrate the legacy of Girl Scouts of Middle Tennessee, but childhood innocence and the memory of simpler days gone by. If you'd like to get your hands on one, they are available for purchase at our studio store.

Friday, November 18, 2011

There are a few amazing sites out there where design buffs go for daily inspiration. Fab.com is one of our favorites. A few months ago, we were delighted to get a call from them. (It was quite flattering to have this hip, online retailer from New York invite us to do a 72-hour sale to showcase and sell our Art & Soul Of America prints!) The sale was a smashing success, and we immediately began getting calls from as far away as Dubai from people who had discovered our design firm because they, too were Fab junkies.

Fab.com just announced adding their one millionth member—they clearly are making a lot of people happy all over the world!

We are now doing another 72-hour sale with Fab.com. It started on November 17, and will go through Nov. 18 & 19.) Be sure to check it out! You’ll see lots of great stuff from some very talented creative people. They are also offering our prints at a 31% discount. If you miss it, don’t fret—we hope to be doing more with Fab in 2012. Here is a special invite to become a member: http://fab.com/koyhpc.

We asked the folks at Fab if they would grant us an interview for our design blog, and they were very gracious. Enjoy...

ADG: For those who may not have ever heard of Fab.com, tell us about it.Fab: Fab.com is the fastest growing e-commerce site on the planet. In just five months, we've attracted over 1 Million members. We feature 12-14 new designer-specific sales a week. Sales typically last 72 hours, though in September we introduced the pop up shop concept, showcasing different themed "shops" that last longer than our normal sales - the shops typically last around 40 days. We offer a broad range of design products including furniture, wall decor, jewelry, gadgets, artwork and more all at a discount to our members.

ADG:How does Fab.com choose what items to feature on the site? Fab: Fab.com chooses products that are unique, well-made, have a good story behind them and, most importantly, will make our staff and our members smile.

Fab's curation process is led by Chief Creative Officer and design guru, Bradford Shellhammer, with support from his buying team. Fab scours the globe in pursuit of eclectic products, researching online, attending different shows and vetting inbound requests from designers and artists.

ADG:Why did you contact Anderson Design Group and ask them to do a Fab.com sale?Fab: We reached out to ADG because we loved the story behind the vintage travel prints and the idea of paying tribute to the travel promotions of the early to mid-1900s. Again, we love when there's a good story behind the product and artist, and we knew our users would love the classic, vintage American travel prints. At Fab, we are into travel, art, and all things vintage, so it was the perfect combination.

ADG:What new or interesting things are happening at Fab.com in 2012?Fab: We have lots of new and exciting things coming up in 2012. We plan to keep expanding and improving our site, delivering even more fun, unique and well designed products to our ever-growing membership. In addition, you expect to see more pop up shops in 2012. Overall, we hope to continue delighting our customers with Fab products and customer service.

Tuesday, November 8, 2011

One of our favorite TV shows is Parks and Recreation. So imagine our glee when we got a call from Metro Parks asking us if we would consider creating a series of prints that would celebrate Nashville’s favorite city parks. We quickly figured out that the Metro Parks folks are nothing like the comic misfits in the TV show. Instead, they actually work for a living, and they have very keen ideas about how to promote and celebrate Music City’s network of fantastic public parks. We sat down, made a list of the top 12 parks that would be featured in our art, and then we visited the first 3 parks on the list—McCabe Golf Course, Two Rivers Mansion, and Shelby Park.

We shot a ton of reference photos. It soon became apparent that parks can be very hard to capture in one image. Poster art is all about simple, iconic imagery. How do you choose a single feature of a park that covers hundreds of acres? We challenged ourselves to look for one stand-out feature of each park—a visual icon that would represent a key reason why you’d want to visit that park. For McCabe, it was a golfer in the foreground and the club house in the distance. Since the land the golf course sits on today was once an old airport, we placed a biplane (used in the McCabe’s logo) in the sky.

Two Rivers Mansion is really all about the beautiful old house. So to make it more interesting, we worked up some fancy hand lettering and rendered the whole piece in a fancy woodcut engraving style.

Shelby Park was the biggest challenge. This park is huge, and has baseball fields, a lake, golf courses, a nature center, walking trails, a dog park, and some really bizarre alien-like concrete structures built in the 1920s (which still have the most interesting graffiti scrawled on them by star-struck lovers who are now older than our grandparents!) One distinct feature of Shelby Park is the train trestle that can be seen from almost every vista. It’s not technically a part of the park, but when we talked to folks about what they think of first, many thought it was a very memorable and nostalgic feature.

The 3 prints turned out very differently. Since this is a series of 12 different designs, we wanted to provide a wide array of art styles so we’d create art for every taste. Joel Anderson did the McCabe poster, swiping the golfer that former staff artist Darren Welch created several years ago for a print that is no longer available. (We are into recycling here!) Joel and Liga Teodosiu created the Two Rivers print in the style that would have been popular in the mid 1800s when the mansion was built. Andy Gregg rendered the Shelby Park print with a stylish Art Deco feel, paying homage to the period when the park was opened.

The detail in these posters is a big part of their charm. It’s hard to appreciate the texture and fine detail on-line, so you might just have to come to our studio store and see the prints in person! They are also available on-line at www.SpiritOfNashville.com

About Me

Anderson Design Group is a Nashville-based illustration and design firm. With an emphasis on illustrative, artful design, we produce art that speaks on an emotional level.
When we are not producing award-winning art for our clients, we can be found creating posters, books, postcards and gifts—beautiful things you can use to decorate your home or office, or give to that special someone. Below are links to our services and product lines. Have a look around and tell us what you think. If you like what you see, please tell others about us!