Bell did not elaborate about his new endorsement deal, but I’m pretty sure it will not include him doing a commercial in which he throws a game-worn jersey to a young kid who offers him his bottle of Pepsi as he limps down the runway to the locker room.

During his rookie season, Bell was named Pepsi NEXT Rookie of Week 16 following his 124 yard rushing performance in the Steelers win over the Green Bay Packers.

The Michigan State product finished the 2013 season with 1,259 yards rushing and passing – the most ever by a rookie in the history of the Steelers franchise, besting the mark set by Franco Harris in 1972 when he gained 1235 yards in 14 games.