Sony unlikely to ever break even on PS3, says DFC

A DFC intelligence report has claimed that Sony is unlikely to ever break even on PS3, arguing thatm “Sony has the most to lose with this current generation.”

In addition, while Sony owned 67 percent of the market at the height of the PS2 era, the research firm expects that it will only maintain between 40 to 50 percent of the market by the end of the current generation.