Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Nutraceuticals Market in India 2012 - Sample

The healthcare industry in India is showing great progress. There has been considerable increase in spending on healthcare backed by the growing purchasing power of individuals. Moreover, with a lot of importance being given to preventive medication, the nutraceuticals market in India is set to flourish. It is one of the booming markets in India. Predominantly vitamins and minerals derived from oral pills were used for curing certain diseases and ailments. People today are becoming more prone to consume immunity enhancing food supplements and wellness related products. This is promoting the growth of the industry with players diversifying into production of various new varieties of products. Further assistance from the government and increasing demand from consumers will fuel growth in this market.

The report begins with an introduction to the Indian nutraceuticals market and its classification on the basis of the ingredients and benefits incurred from them. This is followed by the market overview section which provides the market size and growth as well as the market share of the various segments in the market, namely, functional foods, dietary supplements and functional beverages. A detailed description of each segment in the market along with the dominant products in the particular category has also been provided. Focusing on one the major sub-segments, an overview of the probiotic market in India has been included. This segment has been highlighted owing to the fact that it is one of the most promising categories under the nutraceutical market and has huge growth potential in the near future with growing interests of players. The genesis of probiotics has been highlighted showing the types dominant in India and the key therapeutic benefits derived from them. This section also contains information regarding the market size and growth of probiotics in functional foods in India as well as the key segments and the active players in this space.

This is followed by an analysis of the drivers leading to growth in the market. This includes increasing shift towards preventive therapies, increasing disposable income, increase in healthcare spending, increasing shift towards self-medication, changing demographics, growth in pharmacy and wellness related retail chains and favorable pricing environment. The key challenges to the market include lack of standardization, marketing and distribution challenges, high pricing and lack of awareness. Several trends have also been identified in the market and this has been provided in the next section. The key trends include fortified foods, ayurvedic nutraceuticals, foreign tie-ups, players educating consumers, encapsulation, and cosmeceuticals and nanoceuticals. A section on government regulations in the industry has also been included. It discusses the Food Safety and Standards Act 2006 that regulates the industry.

The competition section provides an overview of the competitive landscape in the industry and

4.
Increasing shift towards preventive therapies and increasing disposable income has led to a growing market Market Overview Market Size and Growth • India accounts for only m% of the world INR bn nutraceuticals market 250 • Nutraceuticals market in India is growing at a very f 200 x% e fast pace and is expected to be almost double in 20-- d 150 c from its size in 20-- a b 100 • Increasing shift towards preventive therapies and 50 E increasing disposable income is driving growth in this sector 0 L • Several pharmaceutical companies are entering this P space, realizing that nutraceutical products can be 2010 2011 Market Segmentation (2011) 2012e 2013e 2014e 2015e M supplementary products to their therapeutic A products Segment 1 Segment 2 S • There are more Indian players than multinationals in the market as it is a relatively low technology section compared to pharmaceuticals u • Probiotics is one of the most emerging and nascent v Segment 2 can be further segments in this market with increasing consumer divided into Segment 2a and acceptance and greater player attention expected to Segment 2b drive its growthSource: NUTRACEUTICALS MARKET IN INDIA 2012.PPT 4

11.
Thank you for the attentionThe Nutraceuticals Market – India report is part of Research on India’s Healthcare IndustrySeries.For more detailed information or customized research requirements please contact:Tamojit RoyPhone: +91 33 4064 6215E-Mail: tamojit.roy@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. NUTRACEUTICALS MARKET IN INDIA 2012.PPT 11