In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in herbooksandblog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle.

Why Launches Fail: How Creators and Marketers Can Launch Projects That Hit Their Goals and Produce Long-Term, Positive Impact

More than ever before, marketers are launching things — content, tools, resources, products — and being held responsible for how/whether they resonate with customers and earn the amplification required to perform. But this is hard. Really, really hard. Most of the projects that launch, fail. What separates the wheat from the chaff isn't just the quality of what's built, but the process behind it. In this presentation, Rand will present examples of dismal failures and skyrocketing successes, and dive into what separates the two. You'll learn how anyone can make a launch perform better, and benefit from the power of being "new."

There's still time to get your tickets — but not much...

Turing Fest returns to Edinburgh on 1-2 August 2018, bigger and better than ever — two days, six tracks and 50 speakers offering unmatched tactical insight. Book early to score a great deal on tickets!