Quantify the impact of TV advertising on your business with the
first TV Analytics solution

A 360° measure of your TV
impact

Thanks to Admo.tv,discover your TV spots
impactnot only on your business
but also on yourbrand
awareness.Campaign after
campaign,broaden your customer
insightsandoptimise your user experiencethanks to the quantification, the identification and
thetracking of your TV
audience.

Audience

Drive-to-Web

App Tracking

Call Tracking

Digital funnels

Business

Direct conversions

Indirect conversions

Acquisition costs

TV R.O.I

Behavior

User
centric profiling

Geo-tracking

Device
usage

Site-centric indicators

Awareness

Persistence of the indirect effect

Repetition analysis

Brand awareness

Social resonance

Practical optimisation of your
media strategy with our TV analytics

The goal of our TV Analytics is to
increase your ROI and the impact of your TV ads on your business
and brand awareness.

On average, a TV
ad leads to a 37% increase in the advertiser’s
traffic. Admo.tv uses its ad-detection technology and its
proprietary tracking system to analyse that "drive-to-web" effect
and optimize it.

With the
advantage of an extremely meticulous and precise measurement of the
impact of your TV ads, you can validate or
optimize your media choices by choosing the best
combinations to achieve your objectives. Channels, day-parts, days,
context, position in the ad break, etc. You can scrutinize
yourTV impactthrough the prism of all the factors that influence the
effectiveness of your media strategy.

You can independently export the results of yourTV analysis, or call on the guidance of our
expert teamsto
reap the greatest benefit from your TV
Analytics.!

'With Admo.tv, we
can track visits but also conversions, such as quotes or
registration on our partners website.'

Anne Cécile Castaldi

Chief Executive Officer,
CLIMAT MEDIA AGENCY

'Today, whether it
is for traditional advertisers or pure-players advertisers, we use
Admo.tv platform for two in three of our clients'

Nicolas Sailly

Chief Marketing Officer,
GROUPE ASSU 2000

'Admo.tv technology
provides us precise data about traffic and conversions from our TV
spots. Thanks to this data, we improve our media plans, campaigns
after campaigns. We can activate several instruments such as
channel repartitions or spots versions.'

Discover your TV impact in real
time

Our proprietaryTV-tracking technologytells you to the nearest second when your ads are aired on
television. Our dynamic-calculation algorithms determine the
incremental traffic generated by each of your TV ads and let you
monitor the effectiveness of your broadcasts in real
time.

And sinceTV impactis not limited to visits brought in by TV, the Admo.tv
platform also lets you measure the impact of your
ads on your conversions: sign-ups, cart, app downloads, and
more.

Whether your business is a pure
player or a traditional brick-and-mortar advertiser, Admo.tv Analytics adapts to fit your needs. You define
the KPIs that matter for your business and Admo.tv delivers the
results!

Measure your long-term TV impact

Indirect impact means the capacity of a TV ad to
engage visitors — not just immediately after airing, but over the
following hours or days.

Admo.tv lets you measure that
effect and quantify the incremental traffic generated over the long
term via the brand-awareness effect of your TV
campaign.

The indirect effect of your
campaign depends on a range of external factors (recurrent themes
in the news, seasonality, current affairs, the weather, etc.).
Upon your request, our R&D teams calculate
your long-term impact, taking account of such kinds of
external factors, as well as your historical data and overall
marketing mix.

Why choose Admo.tv?

Of all the TV
Analytics platforms on the market, only Admo.tv developed its
own advertising-recognition technology.
That proprietary technology — patented in Europe — provides
exhaustive analysis. Learn
more

With more than six years’
experience in the TV/Web convergence market, Admo.tv is the only
service provider that covers the marketing funnel from top to
bottom—from boosting acquisition to final conversion.