Spring Moves Brand Anthem

Spring Moves is the world’s first ‘sonic-energy company’, combining music and technology to make people live better by working out better. Their first product – the Spring app (iOS) – is a rhythm fueled music service and exercise tracker. Think Pandora meets Fitbit.

For the launch, Spring Moves asked us to take their mission of “realizing human potential through the power of music and technology” and translate that into a musical brand anthem.