a2b Fulfillment, a third-party logistics provider
specializing in order fulfillment
and customer care services,
donates $25,000 to Pete
Nance Boys & Girls Club, a
nonprofit that helps young
people reach their full potential
as productive and responsible
citizens.

Integrated ad agency
Partners + Napier names

Julie DeRoller senior vice
president, group director.

DeRoller has led and built
the newly rebranded Vine
Creative Studios group
during her 13 years at the
agency, most recently as vice
president/creative and account
director.

Sling TV reports 27-percent
growth in 2017 versus 2016
in hours watched per viewer,
per day. Sling says it added
22-percent more channels and
92-percent more on-demand
content in 2017, and its on-demand library now offers
more than 50,000 titles.

Kreber, a strategic marketing
firm with offices in Ohio,
North Carolina, and Georgia,
joins the DRMA, the alliance
for media, technology, and
commerce, which facilitates
business opportunities through
networking, education,
branding, and exposure.

Lewis will be responsible
for the media department
and will work with Lincoln’s
management team to grow
revenues.

DRMetrix, a research partner
of Response, announces its
second annual AdSphere™
Awards, recognizing the
most effective direct response
television advertisements
airing on national television
outlets in 2017. Among the
honorees are: Progressive,
Nutrisystem, and Guthy-Renker. For more information,
please visit: drmetrix.com/
blog/2018/01/21/2nd-
annual-adsphere-awards-recognize-top-drtv-
advertisers-2017/

Nielsen adds Instagram
measurement to its Social
Content Ratings (SCR) platform
with a focus on tracking
conversations about TV
shows. SCR tracks activity
from accounts owned by TV
and media companies, plus
activity that happens on these
platforms among fans of the
show, independent of official
accounts.