. but number 3, kim kardashian. >> right. >> there we go. >> number5,katemiddleton. so we still have this sort of, you know celebrity-driven culture, too. >> look. we use the web as a diversion too. we use it today to follow news. we use it to make major purchasing decisions and, you know, any kind of shopping. and we also use it as a die deversion you. now that it's so accessible. you are sitting on the train, commuting in somewhere. you are in the waiting room at the doctor's office and there you have your phone or you have your ipad. >> yeah. >> it's easy to just -- think about all of the times you hear sort of water-cooler discussion about about, some things. this week with the announcement that kate middleton is pregnant. how many people say, is that true? they looked it up on their phone. >> you know it as well. >> with the interest in the election, who were the politicians that people wanted to know more about most? >> this year? >> obama wasnu 1 as far as politicians. people real very interested in the politicians' families as well. that ha