Announcement

Bradley: Okay. We're live.

Adam: All right. Hey, everybody. Welcome to Hump Day Hangouts, episode 129. This is the 26th of April 2017, and we've got part of the group, here. I think two, fifths of us are out traveling or flying, today. Myself, Bradley, and Marco ares here. Instead of doing the Brady Bunch up and down, I'll just look over this way, and Bradley how are you doing, man?

Bradley: Good, man. I'm happy to be here. It's a beautiful spring day. Got lots of good questions, already, and just looking forward to doing it.

Adam: That's nice. Marco, how's the weather, for you?

Marco: It's sunny in the mornings and it rains every afternoon, now for three, four hours and then it goes away until the next day, it's typical, but still warm.

Adam: Nice.

Marco: As I said, it's either warm and raining, or warm and sunny.

Adam: Nice. I couldn't help, I was looking at my background, if Wayne is watching, there's Nike headphone inception going on, here, there's the exact same pair behind me. Anyways. On to more important announcements, not about my headphones. I wanted to let everybody know, hopefully by the end of this Hump Day Hangout we'll have a link for you guys, we're busy getting it setup, because we just confirmed with Pavel, and I just missed out on the topic, real quick, because I was busy doing the background stuff. Bradley, do you want to tell them what the webinar this Monday is going to be about?

Bradley: Site Whizz. Apparently, he's got another application that he built specifically for PBN stuff, but I can tell you I'm super freaking impressed with Rank Whizz and Pavel from the webinar that we had this week, on Monday. I mean, the guy really knows his stuff, and you can tell, and because of that the tool is super powerful, and from some of our Mastermind members that were commenting on a thread in the Mastermind about it, they were saying that it is indeed a very powerful tool. There is a bit of a learning curve, though. My point is after going through the training webinar with Pavel on Monday, and seeing what Rank Whizz does, and seeing how so many other tools that are kind of like duct taped together, you know, everybody has different tools to do different things, so many of that can be consolidated under one dashboard.

It makes sense to take the time to learn it, now honestly, I'll be 100% transparent, I don't run tools like that. I've hired people years ago to start doing that for me, because it's not something I had any desire to do. We're probably going to be and in fact, I've already talked to our link building manager, Deady, about hiring, or signing somebody to us to run Rank Whizz, specifically, because of some of the incredible stuff it can do. So, anyways, that said, if you haven't seen that webinar go watch it and then the Site Whizz webinar, I can only imagine is equally as impressive, because of how much development, and care, and thought that Pavel put into the Rank Whizz. I'm really super excited to see what it does, because I'm clueless as to what Site Whizz does, so this is going to be 100% new to me, as well, but I'm really anxious to see it, so I encourage you guys to sign up or register for the webinar on Monday and attend.

Marco: What really drew my attention was that he actually talked about what I call the three elements, or the three components that a link must have to be considered good. Right? Which is relevancy, activity, and trust and authority, not necessarily in that order, but I mean he's one of the few people that I know, Mike Pierce is another, and you guys know that to me he is by far the best technical SEO, anywhere, but for someone else to talk about it, and to know, and to understand the concepts, to me, that says it all, because he actually understands where Google is and the W3C are trying to take the semantic web, where everything is headed. So, if he understands what the future is then he's already planning ahead, which is where everybody should be going. You never want to be reactive. Right? To search engines and upgrades. You always want to be proactive-

Bradley: Correct.

Marco: You always want to be in there, and you want to be ahead of the curve.

Bradley: Yeah. What's next, Adam?

Adam: I believe, you guys have a webinar, you guys, I believe we, hopefully we'll be there live, you guys are doing some structured data awesomeness. Correct me if I'm wrong. I believe that is May 8th. Right? The following Monday.

Bradley: Yes. At three o'clock, I think.

Marco: May 8th, at three o'clock. Yeah. It's not ready, yet, nor is the signup ready, I mean, I'm still working through a whole bunch of information that I had to go through. Every time I think I have it, I keep discovering something new, so I it's new for me, so trying to explain it in layman's terms, so that everyone can understand. I know we have a lot of high level people, but I like to talk one level down for the person that's just starting out, for the person that's trying to grasp the concepts. I have to really understand what it is that they're saying, so that I can try to explain it. All right. If you cannot explain it, you don't know shit. That's where I go. That's where I am. I know that Bradley is co-presenter, so he's going to be giving us his insights, and how he sees structured data working. He does so much local, so he knows about all that and how it works. We're hoping to give a really good one, two presentation on structured data.

Bradley: Yeah. I agree. It's going to be awesome.

Adam: Yeah. Everybody, we'll get that out to you. As soon as we do, obviously, it takes a little time to set up the webinars and do all that, so once we get that, we'll send out an email and let everybody know about it. Other than that, though, I think that's good on announcements. You guys got anything, else?

Bradley: No. I was about to post on the event page for Ken Roberts. Hey, Ken, we did, we answered your question. Actually, Marco and I got together on Monday to consult about your question, and so it's been answered in the Facebook group. The Syndication Academy Facebook group, I'm about to drop the link to that particular post, apparently Semantic Mastery's doesn't have you in a circle, Ken, because I cannot tag you, but anyways I'll drop the link, or go back to The Syndication Academy, Ken, in the group and you should see the answers to your questions from last week, because we did end up, Marco and I scheduled time on Monday just so that we could talk about your question. Anyways.

Adam: One more thing, real quick, I was going to say, we just got the webinar setup, so I'm going to post the link in if you want to check out this awesome webinar, this Monday, with Sit whizz info, get signed up, and we'll email out about that, but I wanted to make sure everybody has a chance today to hop on that.

Bradley: All right. Ken, I just posted, he's here watching, I just posted the link to that Facebook post. If you're not in Syndication Academy guys, you won't be able to see it, but Ken will, because he's there. All right. I'm going to grab the screen and we're going to get into it. You guys cool with that?

Adam: Yeah. Let's do this.

Bradley: Yeah. Let's do it. Can you guys see me okay?

Adam: Yes. We can.

Marco: Yeah.

Bradley: All right. Very good. Let's scroll down to the bottom. Got lots of good questions, already, so this is awesome. All right. Aussie is up first, “Hey, all. I got a website that have a tier one,” oh, couple things we didn't mention, number one, if you guys are new to Hump Day Hangouts, there's a couple things that we probably need to just make a note of this, Adam, every day, or every single week.

Adam: Yeah. I just did, and I didn't want to stop you, I'm actually getting something to paste in there.

Bradley: Okay. Cool. I was going to say, if you guys aren't aware of where to get Syndication Academy you can go to syndication.academy, again, that's syndication.academy. That's where a lot of the questions that we get on Hump Day Hangouts come from that training and that methodology, so that's a lot of the times what we're talking about, if you're unfamiliar with that. Also, a lot of questions that we get, regularly, guys can be answered in our knowledge base, just so you know, and that is at support.semanticmastery.com, again, support.semanticmastery.com is our support portal, I guess, and there is a knowledge base and FAQ's for various products that we have right there on that support site. I just wanted to kind of point you guys to that, in case you were unaware of those resources. All right. Anyways. Aussie says-

Marco: Before you move on, can I just mention something, so that we have it down.

Bradley: Sure.

Marco: When we get new people, we get the same question a lot of times over and over, and over, and I understand that we have new people coming in that will ask the same questions. Please, if you are new don't think that we're treating you like you are new, like you're dumb, like you don't know what you're talking about, this forum, or what we do on Hump Day Hangouts is just for that, we don't want you to feel bad. Please, ask your questions, if we say to go to whatever source, it's because the answer is there. It's been explained, and that's the best way to start, if after that, after you've gone and looked at the resources, you still have a question, you're welcome to come back and ask us a more in depth question or to clarify, but please just keep asking the questions and we'll do the best we can to answer them.

Bradley: Yeah. Occasionally, if I get a question that's been asked 1300 times, I do get a tad bit annoyed, but don't misinterpret that as me being annoyed with the person asking the question, I'm annoyed with the question, not the person asking the question and I'm working on that, guys. I recognized that, that can come across as shitty, and so I'm working on that, and I apologize for that, but I just want you to know that certainly guys that's what this is for. Hump Day Hangouts is for people to come and ask questions, new, or experienced alike, it makes no difference. Please, feel free to ask questions, here. Okay?

Now, hold on a minute, let me rephrase this, if it's just a tier one branded ring, I've never seen any issues, whatsoever. I've not experienced this. Now, with multiple syndication networks connected to a website, for blog syndication, and this is precisely why I talk about, throughout the training, and throughout so many Hump Day Hangouts, about not connecting multiple syndication rings to a blog, for blog syndication, because I have had, I've gotten slapped from that before and it's because of unnatural link profile, I've been slapped various ways. I've had algorithmic slaps, and I've had manual penalties, as well. Both, from connecting too many syndication networks to a blog, but that is precisely why we talk about primarily just using a tier one branded ring. If you're going to use tier two, and I know Aussie, you're not saying that you use tier two, but I'm just explaining this for the benefit of other people, as well, in part for why I don't use multiple or tiered rings for blog syndication.

If you're going to be using tiered rings, though, however, or syndication networks you want to add additional related content feeds, or sources, triggers, into the second tier networks to try to mask or hide footprint as much as possible. Remember, you're not trying to hide a footprint on your branded ring, you're trying to claim it. You're trying to announce to the world that this is you on all these different locations, or this is your brand, or whatever. I've never experienced that, what you're talking about here from a branded ring, but that's also because, and Aussie, I don't know what kind of content you're publishing from your blog, so what I'm saying is if you're publishing content from your main blog that's syndicating to your ring, and you're doing automated content, or positing maybe too frequently, or I don't know what could cause that, but I know that there could be content issues that are causing that problem, as well, and it's not necessarily from the syndication network. There's some variables that I'm unaware of, here, from this one line, or two little sentences here isn't enough detail for me to be able to make an educated guess as to what the problem is, other than it may be a content issue with what you're posting from the blog, if that makes sense. Marco, or Adam, I guess, have you guys ever had any experience with this?

Marco: I'm looking at this and he says he has RYS starter, now, what he could be experiencing is the Google dance, we covered this before, and I just dropped the link at the top, so that he can go and take a look at it, I don't know how long it's been since he did this. Sometimes they disappear. It doesn't mean that you got Google slapped. It just means that they're dancing, and they'll eventually come back, you wait 21 days until the Google dance has cleared, and then you go take a look at your ranking. You cannot SERP watch or you'll drive yourself nuts-

Bradley: Yeah.

Marco: Watching it go up and down. It goes up and down, up and down. Then, eventually after that period it's like a probationary period. Right? Where if you go and do anything, they extend it to, I think it's either 60 or 80 days and if you do anything within that period then you can get permanently sand boxed, so I would say just relax, let it sit, let it stew, and see if it starts coming back. In the meantime, he can be looking at other things, whether he's doing multiple posting, whether he has a multi tiered ring, which is not necessary for most keywords, but I see that, and if he did that, and if he powered it up, meaning if he built links to tier one and RYS it will dance, but it will come back and it will come back better than ever, if you leave it alone for the period of time that the Google dance requires, it's riding the patent.

Bradley: Yeah. See, Aussie, I've got, I mean, I literally have websites and some clients, some are my own that I've had syndication networks around since 2012, and literally have thousands of links from WordPress and thousands of links from blog spot, or blogger, and Tumblr, and that kind of thing in search console, and never once have they ever been slapped. I cannot see it having anything to with the syndication network, unless there was a problem with the content, again, that you're publishing. If it scrapped content, spun content, stuff like that, that could cause problems, and there's no question.

Also, it could be if you're using tiered networks, like I said, and you're not masking or hiding your footprint, properly. That could also cause issues, but again, if you want to contact somebody, you could reach out to us in support, and if you're in the Mastermind, we can provide, of course, support within the Mastermind, but if not it might, you might have to schedule with someone on one consulting time, but you can always send in a support ticket and propose what it is you need help with and we can figure out what the best course of action for you would be. Okay?

Proxies When Creating Branded IFTTT Networks For Clients

All right. David's up, he says, “Same question as last week, tech glitch pause, if I'm creating branded IFTTT networks for clients, do I need proxies?” Okay, David. No. Yes and no. No, if you are limiting how many accounts you create. Let's put it this way, when you go to start creating an account, or a network, you're going to create a profile in a new Google account, and then you're going to use that Google account to create the profile or the accounts on all the other network sites, network properties, Tumblr, WordPress, Gravatar, all that stuff. Right? That's basically one account set, so as long as you're only doing one or no more than two account sets in any 24 hour period, then you should be okay.

However, if you're building for clients, I recommend having a minimum of five or just a handful, I mean, typically I always just start off with five proxies, dedicated proxies. The reason why is, because if you're building them, which by the way, David, you shouldn't be building them, honestly, you really shouldn't be, but if you plan on doing it anyways, because you can outsource this kind of work, man, for a hell of a lot less than what your time is worth, I can tell you that. But, if you are planning on doing it, anyways, then I recommend just getting five dedicated proxies it will cost you like 10 bucks a month, man. Then, that way you have basically cycled through the proxies. In other words, if on Monday you start to create one account set with proxy number one, then on Tuesday create your next account set proxy number two, and by the time you get to Saturday, you cycle back up to proxy number one. Does that make sense?

Just, in other words, that way you're spreading out new account sets per IP, so that you're not, if you use just your own IP, and you're creating a new account set, every day, at some point, I don't know what the threshold is, but at some point, you're probably going to have your IP flagged, by if not Google, by some of the other web two properties. I recommend that you always use, you know, you can use a VPN. I particularly don't like to use VPN's, because those are shared IP's, even though a lot of them have big pools of IP's now, I still don't like to use them, because they're shared. I prefer dedicated proxies, because then I know they're clean. Okay. Again, I highly recommend that you're going to do it, and also, David, if you're going to be building networks and using proxies then to make your life a hell a lot easier I recommend that you pick up Browseo. Right now, Browseo, now has a monthly option it's like 37 bucks a month.

The amount of headache that it will save you to be able to use Browseo and have multiple browsing sessions open using different proxies for different profiles and all that kind of stuff, the speed with which you're able to accomplish your tasks by having that ability, or that function available is unbelievable. Right? It's amazing. I've got Browseo open right now. I mean, I got it open all the time, now, because it's just so freaking amazing. So, I highly recommend that you use that, as well, it's going to make you a lot more efficient. As I mentioned, before, I certainly recommend, David, that you only build a few networks to get the hang of it and then outsource it. You can buy them from us, or you can hire your own virtual assistant, and put them through the training, and have them build so that you have an in house builder, that's going to be your best option, you'll make the most money that way, if you create your own in house builder, or excuse me, train your own in house builder. All right.

Marco: No. I totally agree. No. We usually order IFTTT and RYS as soon as we get-

Bradley: The network back.

Marco: The verification from Google.

Bradley: Yeah.

Marco: As soon as the verification, then we have that NAP, the way that it's set in Google, that's how it's going everywhere else that we have it. I mean, I trained Justin, and I continuously go back and forth with him, he's our RYS VA, he knows exactly what to do, how to hook everything up, so that you guys don't have to do it. If you want to go through it, then the place for the training is RYS Academy. Otherwise, you're left guessing on how everything is done.

Bradley: Yeah. All right. Hopefully, that helps, David. Yeah. The same order that whenever, I agree with Marco, if it's going to be for a local business, it has an NAP, you're going to want to wait until you have a verified address, and you probably already do, but if not, if it's a new listing, a new business, then yeah, wait until you get the Google My Business page verified, so that then you have the NAP exactly as it's listed in Google. I totally agree with that. Typically, what I'll do with a new property is order the network, build the site, while the network is being built.

My curator, somebody from, one of my curators, will end up creating content for me like having at least a minimum of three curated posts ready to go, so that when the site is built, and the network has been connected, then I go in and publish those three posts. I'll drip them out, over a course of a week, or so, and then from there I'll order the, excuse me, the drive stack, and then I'll order a press release, and then I'll order the first batch of citations. That's pretty much the exact same process that I go through for every single new site that I launch, or even a site that's an existing site and I'm taking a new client or something like that, that's the same process I have to go through, is still sitting up the network first, and having content produced while the network is being set up and all that kind of stuff. It's the exact same timeline that I always use. Just because it works. There's no reason, if it ain't broke, don't fix it.

Adam: Description about what the video is about, is it actually the video description?

Bradley: It's a transcript and a description. Probably like a summary, maybe, is what the description is.

Adam: Okay.

Marco: I mean, is the description being taken word for word from the video description?

Bradley: You mean, from the video description in YouTube?

Marco: Correct.

Bradley: Yeah. That can cause problems, Ryan. Good point, Marco. I don't know that, that's the case, Ryan, but if you are, here's the thing, though, if you're adding the transcription to the post, then that should make it unique enough, I mean, again, this is just speculative, but my experience with having video pages de-indexed, and I'm not talking about the videos themselves, I'm assuming the YouTube videos are still indexed, but the video pages on your site are being de-indexed, or falling out of the index, that doesn't necessarily mean that they've been de-indexed. Right? De-indexed connotes like a penalty, but falling out of the index doesn't necessarily, like that's just a Google dance. Right? My point, Ryan, what I'm trying to get at is whenever I was doing a lot of video syndication networks, what I used to call broadcasting networks, which is I'd have self hosted WordPress sites with IFTTT syndication networks around those sites, and then when I would publish a video to a YouTube channel I'd have YouTube connected as a trigger to self hosted WordPress sites. I used to use a plugin to do that, but then I just switched it over to using IFTTT, and YouTube to WordPress. You can do that for self hosted sites, by the way.

Anyways, whenever I would have the applet set up at the time, they were called recipes, but the applets within the description, we always just talk about pasting the embed code, and a link to the video, and you can either do a naked URL, or an anchored text URL to the actual YouTube video itself, and then a link back to the channel and if that's why our applets are set up the way that they are, because when I had those video broadcasting networks and I was auto syndicating videos to them any time I uploaded a video to a channel, any of those WordPress sites, those self hosted WordPress sites that imported the description, so remember that's a token, a token inside of IFTTT that you can add, or what they call an ingredient.

You can add the description ingredient. Every single one of the sites that I had auto syndicated videos to that imported the description got de-indexed. Every single one of them. All the sites that I had didn't import the video description from YouTube, didn't get de-indexed. That very well could be it, is if you are importing, although, like I said, at least without testing this I would think that if you had the transcription in the blog post, but not in the video description on YouTube, that, that would make that blog post unique enough that it wouldn't be de-indexed, but maybe it is causing an issue. That's the only thing I can think of at this time. I mean, what other ideas could there be, Marco, anything else?

Marco: I would use video schema.

Bradley: You could do that.

Marco: I would use it totally, just to solidify it at the entity level. Right? At the coding level. I'd post the URL to Sistrix, which is really, really good about giving you some great video markup for rich snippets, and that might help. Everything tried first, get rid of the description, see what happens, and then mark them up.

Bradley: Yeah.

Marco: Use the schema generator that I posted and see what happens. Come back and let us know.

Bradley: Yeah. That could help. Wrapping those videos and video object markup could probably help, too, so let us know, Ryan, how that goes. Then, also, again, I'm curious to find out if that's what you're doing is importing the video descriptions, too, because if so, what I would recommend is omitting the video descriptions if it's the same as what they are on YouTube, and then just using the transcription and that's it.

He says, “I understand that Tube Rocket can make the videos unique, but if possible, how would I get them into the spots created by LRS, since it requires live stream, not just a video upload?” Okay. First of all, Kurt, yes, you can use Live Rank Sniper to stream a video into the scheduled live event, because those are essentially just place holders. Right? The schedule of live events are just place holders, however, the problem, and it's not a problem, but the drawback of using Live Rank Sniper to stream to those scheduled live events is that it's a slow process, because you have to open up Live Rank Sniper, it's only a couple of clicks of a mouse, guys, it's not like it's difficult, it's very simple to do, but it's a slow process, because you have to allow the software to start the stream.

You click the upload or whatever, you click the tab, and then you go navigate to the file on your hard drive, click it, and then you tell it to start streaming, and it basically, you just wait for it to go through the process of firing up the live stream, starts to stream it, and then it closes it down, and all that. So, it's a manual process, and my point was if you've poked a 100 keywords and you got 40 of them that are ranking on page one and/or page two, and you want to go upload, that's a long time. A lot of time that you're going to have to sit there and click the mouse a few times to get it to stream, it's just going to take you a ton of time, Kurt. You can absolutely do that, there's no problem. It's just personally, it's not efficient, for me, so I wouldn't recommend doing that. You know, there is, Peter Drew, excuse me, I was drawing a blank, Peter Drew has Hangout Millionaire, which would integrate very, very well with Live Rank Sniper, because they're from the same developer. They have the same interface and that kind of stuff.

I'm fairly certain that Hangout Millionaire can actually stream into those scheduled live events. That will automate the process, so that you don't have to manually start every single stream. If you want to use the pre-scheduled events that are already ranking, then I would recommend that you upgrade to Hangout Millionaire, and use that. Okay? That's the reason why I say that is because you've already got the place holders in place, and I'm fairly sure that Hangout Millionaire is able to stream to those scheduled live events, but you might have to check with Peter Drew and support first prior to signing up for that. Where Rocket Video Ranker, Tube Authority Rocket, they're one and the same, really, shines is that it basically uploads videos and it uses that very unique process where it sets everything to private, and then you go in and turn them all public at the same time, and it just seems to work.

Again, I don't know why it works, but it works. So, as long as it's working, it's something that can be exploited, and I've used it a lot, as well. Okay. But, no, you cannot use Rocket Video Ranker to stream to scheduled live events, it doesn't work that way. Rocket Video Ranker is strictly an upload application, I mean it makes it so much faster and efficient to upload a bunch of videos all at one time to the same channel. But, there's a limit to that, by the way, too. I ran into a couple of issues throughout the case study where I made a mistake with a batch of 30 uploads and I had to go in and delete them all, and then I went back and uploaded, again, to the same channel, and it denied me, it said, you've uploaded too many videos, and you must wait 24 hours before uploading anymore, or something like that, so just keep that in mind. Again, it's a different animal. They can accomplish similar things, but remember Live Rank Sniper was specifically a keyword poking tool, I mean that's what it was advertised as. Right? It's a keyword poking tool. Yes, you can steam to pre-scheduled events, but it's not really designed to do that, efficiently, in other words. Okay?

All right. Next, he says, “Also, I made a spintax with keywords and geotargeting for the LRS pokes, some of them landed on page one and two, and in the videos page, this was done without the long lat settings in Live Rank Sniper, if I needed to do long lat in LRS, would this require one poke per keyword?” Yes. Well, it would be one poke per location, Kurt. I did this same thing Kurt, in other words, when I was running my, I was basically targeting one keyword in multiple locations, so I didn't use the geo coordinate setting, either. I left that blank, but if you want to target multiple keywords in one location, then you could use the geo, you know, the geo settings, excuse me, because then it's all the same location, but I did the same thing, which you're asking about, here, no, I just omitted that. Okay. “Or, could I just use the long lat for Chicago and geo target all the smaller communities and metros in Chicago with the keywords spintex with the same result and effectiveness?”

I don't know, Kurt, I haven't test that, personally, I would not want to use Chicago coordinates for suburbs around Chicago, because those suburbs each have their own coordinates. Right? Every point, anywhere at all geographically has its on coordinate. Right? So, even if you move a 100 yards to the right or the left, or north, south, east, west, it doesn't matter my point is it still got a unique coordinate, so if you're assigning a Chicago coordinate, excuse me, to all of the other locations that you're targeting, then you'd be giving mixed messages to Google. I haven't tested that, so I don't know whether it would work or not, but to be honest with you it seems logical to me that it would cause problems. So, I would recommend just omitting the geocoordinates from those campaigns, unless you're targeting one location.

Using Same Persona Rings To Multiple Products

All right. Alexander is up, “Should I use the same persona rings to multiple products? For example, the same 10% of the rings for two or more unrelated projects.” I don't recommend that. I mean, you can to a point, Alexander, I would still try to keep them somewhat related. Here's the thing guys, like for second tier networks, which are basically persona based networks, especially for like YouTube syndication's, stuff like that, things can be a bit more general, but remember theming is really, really important. I'll let Marco comment on this, but guys theming and relevancy is critical, now, and it's only becoming more and more critical, so I'd recommend not spamming up some second tier networks, or persona based networks with a whole bunch of unrelated stuff. Try to keep it somewhat ballpark, somewhat in the same ballpark, because you're going to get more power, and more authority built from any of those links, embeds, whatever, from those networks if they're themed correctly. Marco, you got a comment for that?

Marco: No. I agree. We go back to what I mentioned in the beginning, which is the three components of a link. Right?

Bradley: Yeah.

Marco: Relevancy, activity on the link, trust and authority. If those three things are present then you have a great link, if you omit one of those then the link becomes not so great, what overcomes that is where the link is coming from, like if you can get that awesome boost from one of these super powerful websites where you get that link that just pops you to number one, then that'll override the relevancy activity, but it has to be powerful, it cannot just be any old link, or it could have decent metrics and you would have to boost it, so that you power up the metrics to override the relevancy factor, but you still need all the other three components. I mean, I could talk about this all day, but we're still going to come back to relevancy, activity, trust and authority, that's what you need on a link. If you don't have that, and most, again, most PBN's are just there to provide a link, if you are doing just that then you're better off going and renting. You know how you can go and rent from what used to be a PR7, or a PR8 you better off doing that, you can still do that and get a lot of bang for your money.

Multiple Google Sites For Different Personas

Bradley: Yeah. All right. Bacon is up, he says, “I have a question about Google sites, if you were to create multiple sites, do you need to do each under a different persona, since it is a Google property?” No. It's not necessary. You can do it all, I mean, you can create multiple Google sites under one profile. It's fine. Just keep in mind, that if you're doing some nasty stuff with them, with any one of them, or a combination of them, you stand a chance of getting that account slapped and potentially terminated, and if you have multiple Google sites in that one account, and that account gets slapped, or terminated, then it could end up, you end up losing all of them. Again, I always talk about mitigating risk, guys, specifically because I just don't want to have one where Google can come in and terminate one account, and I lose multiple digital assets, or multiple businesses, so to speak. Right?

That's why I always try to separate things by different Google profiles, because then I can always connect, and add as a manager, and you can do that in Google sites, too, you can add a manager. So, you can add, you can create, let's say you're going to create 10 Google sites, have 10 different profiles, each owning its own Google site, and then you can connect your main profile, you, or Bacon, as a manager to all of them, so that you can manage all of them underneath one account. But, if anyone of those accounts were to get terminated, it will only affect the one Google site that was owned by that profile account. If that makes sense.

Marco: Let me read through that, again. There's a lot of stuff that I just cannot give away in this forum. I cannot give that away. Yeah. Content matters, whether it's on the page, or somewhere else, makes a big difference. Relevance, right? You can push relevancy, because it will bleed through to the source, whatever you have on the page, the bot will come in read it, it will drop into the iframe, so to speak, it will drop into the hole, go down to see where the source is, and all of that, that the bot is holding, wherever it's holding the information, follows through, so it helps. It helps more if it's somewhere else. That's as far as I'm going to take it.

Bradley: Yeah. I mean, I haven't done a lot of map embedding stuff, so I don't have a lot of experience with testing, Ken, on that, but I would agree that I would probably be, because the problem with YouTube with importing the description, is what I discussed earlier. Right? Is that every single time, or every property that I have while I was importing the descriptions would get de-indexed. That's why I stopped doing it, but for maps that's different. Again, I would want to try to put some content on the page, and then test it, but I don't know, because I haven't done it. I'd just follow Marco's advice.

In other words, when I rent a mailbox, I don't just rent it, or excuse me, a PO box, I don't just rent it long enough to get the postcard, and then let it expire. I keep renewing them. I've got dozens of PO boxes and I pay for them every single year, and the reason I do that is because in the event that I ever have to reverify the business, I'll have access to that location, that address. The reason I know how to do that is because that's only happened twice to me in my entire career. Okay. But, one of the times that it happened it was a UPS mailbox for one of my tree service lead gen sites, and the UPS mailbox was like $36.00 a month, it was freaking ridiculous, and so I let that mailbox go, because I thought I'll never need it again, and it's too damn expensive. Sure enough, I got a reverification, I was required to reverify via mail, snail mail, and I didn't have access to that location, so I lost that maps listing, because I didn't have access to it.

So, that was a painful lesson for me, because that was a profitable, it generated quite a bit of revenue, that particular site, so anyways, my point is that ever since that time, first of all I stopped using UPS mailboxes, the UPS stores and stuff, I stopped using those and I went to PO boxes, and I keep them renewed. Now, with that said, you know, if you've been trying to tell a client something for two years, now, look, I understand, because you are kind of black hatting the maps listing. I've had clients that have been resistive to that, as well, so you know, I don't know what else you can do other than tell them why it would benefit them to do that, and try to get them to do it the correct way, otherwise I don't know what else you could do to tell them that. Short of you going out and getting the mailbox yourself, which I don't recommend doing, but if it's a client that's paying you a good amount of money, look, I pay anywhere between $64.00 and $128.00 per year, per PO box.

It just depends on the population density of the area that I'm renting the box in. Right? The more populated it is, the more expensive it's going to be, but I don't have a single mailbox out of dozens of them that cost me more than, I think, 128, actually, that may not be true, it might be as much as 164, or 168 a year, or something like that. It's still relatively inexpensive, so again I don't recommend going out and buying a mailbox for a client unless there's enough revenue in it for you, to make it worth your while. Here's the thing, you might end up, there's always the opportunity that you could use, you know, create other digital assets in that same area, and use that, you could try using that same mailbox, but I wouldn't do that.

I would have a separate mailbox specifically for this client, and again, if it's not something that you want to approach the client about, I wouldn't mind approaching the client, just say, look, you got a UPS mailbox, those don't work and here's the reason why, recommend using a USPS box, it's cheaper, and they're still working, right now, and it's going to benefit your business, and I recommend that you do it. That's what I would say, otherwise you could do it on your own. Again, I don't recommend doing that, Don, but if you're making enough revenue from that client, it's a nominal small price to pay to be able to get them results. Okay.

I cannot answer you Kay, honestly, because I just don't know. I don't use any of those tools. I can tell you that I'm super, super, super impressed with Rank Whizz, and Pavel from the webinar that we did on Monday. I think if you were going to invest, and again, this is only based upon, not from using any of the tools, myself, but just based upon what I know and from what I saw on Monday with Rank Whizz is it seems like it can do everything that I could ever want a link building tool to do, in a very unique way. In fact, the content mill function of Rank Whizz is amazing, because they don't scrape content based upon keywords, they do it based upon topics, which is the very first time I've ever heard of a link building tool do that, which speaks directly to RankBrain and Hummingbird. Right?

The semantic web algorithms, or the semantic web filters, or whatever, layers to the algorithm. My point is, that after going through that webinar, if you haven't seen it yet, Kay, go through it, that we did with Pavel. I think it was two hours long, but it's super, super powerful and if you're going to invest time and money, well, money is the small part, an investment is the time. Right? The biggest investment is the time to learn how to use these tools. I would pick one that does everything and learn that one tool. So, that you don't have to patch a bunch of stuff together and Rank Whizz apparently has all that. Guys, again, this is only based upon the webinar, because Pavel knows his stuff, he is a serious SEO. After hearing him talk for two hours, he really knows what he's talking about, so I think it's a very, very powerful tool and I would put my trust into that, but that's just my assumption. Okay. I don't have any proof behind that, because I don't use any of those tools, myself. All right.

Marco: [crosstalk 00:47:26].

Bradley: Go ahead.

Marco: If I may, and if she's a newbie, and she's going to go into this expense, the expense has to be justified, well, the investment, let's call it, because it's actually an investment on the business.

Bradley: Mm-hmm (affirmative).

Marco: So, you should have an SEO business if you're going to be running this type of tool, because this tool is for tier two and out, and if you get good enough into T-1 never at the money site. Unless, you're really surgical with the tool, you get so good with the tool that you can actually go at tier one, you know exactly what you're doing. Before you get to all that you should have a really good foundation with everything else. I don't know if she's doing Syndication Academy, if she wants to do it for clients, if she wants to do things affiliate, what it is that she wants to do, she says she's a newbie, which is really broad, what is she a newbie in? What is she trying to take on? What is she trying to do? Because if you go right for the link building tools, you have to have assets that you build links to.

Bradley: Yeah. Okay. Next is Stephen, and we're running out of time here, very quickly, I can see we're not going to be able to get to Roy's question, again, either, we tried this last week and I know we spent some time on it, but apparently we didn't have the whole scenario, and I know I passed over Steve. Roy, I'm assuming, I don't think you're in the Mastermind, Roy, but this might be one of those questions we're going to have to answer in the Facebook group or something, because we're running out of time. If you don't mind, Roy, can you repost this in one of the Facebook groups, Syndication Academy, or the SEO tutorials group, either one, and then tag me on it, Roy, and I'll spend some time going through and try to give you even if I've got to just record a quick screen cast video, or something and drop it in the comments section of that post, I'll try to get to this, because apparently two weeks in a row you've posted this, and we must not have answered it last week, because we didn't have the full information, and I'd hate to leave you hanging for another week, so if you don't mind, post that one on Facebook groups. Okay? Like, we did for Ken, this week, we can make sure that we get you a proper answer. All right?

Marco: They each have different, like one will rank over the other, remember Doctor Gary did a test I think it was in the Mastermind, or in RYS Academy. It was one or the other, or both, probably, where he showed, which one ranks better than the other one, but we still like to do all of them, because we like to interlink. Having just one Google property linking to another, and those two linking to another, and everything linking back, creating the spider web silo, that powers up everything, and it shoots the relevancy out to the destination, which is what we like to do. So, the way we do it is we just keep, you know, we don't do one or one file type, we do them all.

Bradley: Right.

Marco: We do as many as we can and we link them all together, and then send the power wherever we want.

Bradley: Which is more diversity. Right? I mean, it seems to me, I haven't tested it, but I mean, I just, we always do every doc type that's available to us, or every file type. Okay. Let's see. We've got about four minutes. I'll give another four minutes. Roy, like I said, please, because this is a big long question and with the second part, as well, so just post that in the Facebook group, man, and tag me on it, I'm giving you permission to tag me, so that we can make sure we answer that. I might answer Columbia's real quick and then we're going to wrap it up, guys. By the way, we have Syndication Academy update webinar at 5:00 p.m., so in about 10 minutes, guys. You should have been notified via the Facebook group, because I created an event, so if you're in Syndication Academy, just go to the Facebook group, click on the events tab and you should find the event and it's going to start here in about eight minutes.

Best Structure For A Lead Gen Site

Columbia says, “Could you describe the best structure for a lead gen site and what would be careful to avoid? Do you do this under your name, or a persona? Thanks.” No. I always do everything under personas, Columbia, as I mentioned earlier in this webinar, and as I often do in many, many webinars, I try to mitigate my risk. So, I always set up a new persona for every lead gen site that set up. Then, I add myself as a manager, so I can add, for example, like I set up, for every lead gen site that I set up, guys, I set up a brand new Google account. I create a new persona, and then I create the website, and I add the Google My Business listing underneath that persona, the Google plus pages, I do all, Google Analytics, search console, tag manager, everything.

The only thing that I don't create a new account for every time is AdWords, but everything else I do. Then, what I do is I just add myself, or one of my agency profiles, like, I have an AdWords manager account that's underneath, it's basically an agency Google profile that I created specifically to run an AdWords manager account, so since I do most everything in AdWords for lead gen, now, I do some Maps SEO, but pretty much I do a ton of AdWords stuff now for lead gen, I just assign that agency profile as a manager to all my lead gen property sites, and search consoles, and analytics, and all of those, so that I can access everything from my agency profile. But, everything is owned by separate individual Google accounts.

The reason I do that, is because once again, I don't want, if at any time something happens and they decide that Google doesn't like my agency account anymore, and they shut it down, terminate it, I don't want to lose all those accounts. Right? It would suck to have my agency account shut down, but at least I would still have all my lead gen assets because they're all owned, you know, owned in air quotes, by other persona accounts. Okay. It's all about mitigating risk, guys. It's just about reducing risk to where if something bad were to happen you don't lose it all.

I don't know about you guys, but I'm not willing to take my chances and put everything underneath one account, and then end up losing it. Then, what do you do? You're left, you're stuck with nothing. You got to start all over again. At least if you do what I'm talking about, you know, you might lose an account or two, but you're not going to lose everything. Right?All right, guys. Yeah. I know. Adam started yelling at me, again. All right, guys. We're going to see everybody in Syndication Academy webinar in just a minute, hopefully. If you're not there, come join us.

Adam: Sounds good. See you guys later.

Marco: Bye, everyone.

Bradley: Thanks, everybody. We'll see you all on the next one. Any questions that didn't get answered, guys, just submit them next week, or post in some of the groups, we'll try to get to them. I cannot promise we'll get to all of them. I know I will get to Roy's, because I told him I would. We'll see you all next week. Thanks for being here. Thanks, guys.