Kim Jordan gives backstory on New Belgium in Fortune magazine

Like her flagship Fat Tire Amber Ale, New Belgium CEO Kim Jordan is now a nationally recognized name.

In the June 30 issue of Fortune magazine, Jordan retells New Belgium’s history, along with details of her own upbringing, which impacted the business heavily.

“When we first started New Belgium, I thought, as the Quakers say, we could let our business life speak for us as well,” Jordan tells Fortune. “So we make sure that our practices of environmental stewardship, pioneer thinking on management, and broadly sharing equity do this.”

More than a year after selling her shares so the company could be completely employee-owned, Jordan heads the country’s third largest craft brewery, and growing. As of 2013, the Fort Collins brewery’s annual revenue is up to $190 million, and a $140 million second brewery is on the way in Asheville, N.C.