I will believe that the price is not a mistake when people have their order filled at this price. Try to find another seller at under $75. My guess is that you probably won't find one. Notice that their price for the 4 gig in other colors is much higher, and the price for the 2 gig in black is also higher. That makes me think the price is a mistake.

however, i don't see what's so unbelievable about it. buy.com just had the 8GB fuze for $80 a couple of weeks ago. they have really good deals sometimes. it is a pretty reputable website so the worst case is you place the order and they tell you they can't fill it because it was a mistake. it's not like you'd be ordering from "westealyourmoney dot com". i think the price was correct.