Microsoft Surface has already wowed punters around the globe. But now the interactive coffee table’s made the Earth stand still, sort of.
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Klaatu barada nikto! (trans. 'You will be ejected from the cinema if caught filming it with your iPhone')
Register Hardware’s hacks almost choked on their popcorn …

bond?

I take it all that surface touch action in the latest bond with the treky style graphics wasn't a surface placement? Though there was no logo that time, just ironic unbelievable tech, this might have been a more ms focussed ad.

Quantum of Plot had a better one

And Minority Report.

Wait - you mean this one's real? Wow! Where can I buy one? I can't?!?! You can only see it in films - and I'm supposed to believe it's real? It's the Mechanical Turk all over again, isn't it - that's why we only see it as a table, not a tablet - they need room to hide the three midgets with iPhones doing the real controlling...

horrible promo

Did they know the title of the film, before they paid for placement?

The day the earth stood still + MS Windows = insert joke here.

Plus, the reviewer writes "there’s not much action in the middle of the film". I am only guessing here, but is that around the time that they were using Surface? Were they using IE on a javascript heavy site?