Breaking News in Marketing: LinkedIn's New Page Admin Tools

You'll want to keep an eye on your LinkedIn company page because there are some new features coming out that are going to blow your mind. Yesterday, LinkedIn announced the creation of three new features that page admins can use to keep employees informed, promote culture, and optimize their page. If you work in marketing, internal communications, social media, or management — these updates are going to change how you use LinkedIn moving forward. It's that big.

For the skimmers who want a quick overview, check out the video below.

How Do I Know If My LinkedIn Page is Optimized?

Utilize LinkedIn's new Completion Meter to ensure your page is optimized and operating to its best ability. This tool shows you the information blocks or fields missing from your page and walks you through the process of updating them. It's an easy way to make sure your page represents your brand and can compete with industry standards.

If you work in Human Resources or Public Relations, this could be a great way to engage your team with newsworthy content that is shared and/or company highlights. They say your employees are your greatest brand ambassadors, but with the amount of content that floods their social feed it can be a laborious task for them to find the latest company updates you're trying to promote — this Employee Notification feature can be the solution. Cut through the clutter, share the most relevant content, and do it authentically. One, two, three ... BOOM.

How Do I get admin access on linkedin?

In order to utilize all of LinkedIn's new features coming out this fall, you'll need access to your company's LinkedIn Page. Follow these steps to gain access:

Login to you personal LinkedIn account

Go to your profile and click on your company's icon listed next to your current job title (if you don't have this, you'll need to add your company to your current position description)

This brings you to your company's LinkedIn Page. Go to the right side of the page under the cover image and click on the "..." text

Scroll down to the "Request Admin Access" and click

Your request will be sent and approved or denied by another Page Admin

From there you should have access to all Page Admin tools and updates as they become available on LinkedIn!

About The Author

I have a passion for communicating, coffee, and creating meaningful relationships. Each and everyday I make it my mission to chase one of my many curiosities and tackle it head on (usually with a dirty chai latte in hand).