Harte Hanks is an American marketing services company headquartered in UptownSan Antonio, Texas. It was formerly a publisher of newspapers and pennysaver products, and owned broadcast media companies including TV and radio stations.

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Founded by Houston Harte and Bernard Hanks[1] in 1923 as Harte-Hanks Newspapers (and later Harte-Hanks Communications), the company spent its first 50 years operating newspapers in Texas. In 1968, the company relocated from Abilene to San Antonio.[2] It made its first IPO on March 8, 1972,[2] later diversifying into television and radio properties. In 1984, the company's managers took it private, later going public again in 1993.[3] In the mid-1990s, the company withdrew from the newspaper and broadcasting business and focused solely on direct marketing and shopper publications.[4]

The company bought two competing newspapers in Greenville, Texas in the mid-1950s, consolidating them into the Herald-Banner after two years of fierce rivalry. A court case followed, with Harte Hanks accused of unfair competition. The chain was acquitted of the charges in 1959.[8][9]

In 1962, the company took full ownership of San Antonio Express-News, its largest circulation newspaper. The Express-News was one of the first properties Harte Hanks sold off, however, as it began to narrow its focus to smaller newspapers and eventually to direct marketing. Rupert Murdoch paid $19 million for the Express-News in 1973.[6]

At the time of the first IPO in 1972, the firm owned properties in 19 markets across six states.[10] The paper expanded outside of Texas that year with the purchase of the Anderson Independent and Anderson Daily Mail of Anderson, South Carolina, merging them into the Anderson Independent-Mail.

By 1980, the company owned 29 daily and 68 weekly newspapers, but its fastest growing division was consumer direct marketing, which included marketing agencies, market research firms and direct-mail distributors — the future core of today's Harte Hanks.[6]

The Abilene, Anderson, Corpus Christi, and San Angelo papers were among the last Harte Hanks properties divested, sold to E.W. Scripps Company in May 1997.[13] Scripps spun out its newspaper assets into Journal Media Group in April 2015.[14]

The company made its first foray into other media as early as 1962, when Harte Hanks bought KENS-AM-TV, San Antonio's CBS radio and television affiliates, as part of its acquisition of the Express-News.[5] Harte Hanks turned KENS from a perennial ratings also-ran to the market leader by 1968. In the 1970s, the newspaper-dominated company further diversified its holdings by purchasing the WAIM radio and TV stations in Anderson as part of its purchase of the Independent and Mail, as well as television stations in Jacksonville, Florida, Greensboro, North Carolina, and Springfield, Missouri. In 1978, Harte Hanks bought radio stations formerly owned by Southern Broadcasting. In 1980, the company's broadcast holdings were four television stations, 11 radio stations and four cable television systems. It sold off most of these assets in the mid-1980s to pay down debt incurred in the leveraged buyout that took the company private. Harte Hanks continued to hold KENS until 1997, when it and the company's remaining newspaper properties were sold to Scripps.[6]

In 2006, Harte Hanks acquired Global Address, a software company based in the United Kingdom that developed International Address Validation technology. Global Address was founded by Martin Turvey and Matthew Furneaux. Furneaux left Harte Hanks in 2007 and Turvey left in 2009. In 2008, Global Address was merged into Trillium Software, a division of Harte Hanks.

Harte Hanks was formerly associated with the publication of weekly shopper publications,[16] with a circulation at one time of 13 million weekly in 1,100 separate editions of The PennySaver and The Flyer in California and Florida, respectively.[17][18] The company sold The Flyer to Coda Media in 2012,[19] having owned it since 1983.[20]The PennySaver and website PennySaverUSA.com, a nationwide network of local advertising content online for consumers and businesses,[3] were sold to OpenGate Capital in 2013.[21] Harte Hanks had owned the publication since 1972.[22]