Optimize your presence online

Make your business listing awesome

Whether you already have a website or are just starting to build your online presence, you can make a business listing that impresses customers and helps you stand out from the competition.

What can you do with your listing?

Stay engaged with your customers with these easy-to-use features:

Share photos of your business in action

Respond to customer reviews

Share photos

Your listing is a great place to showcase the photos that capture your business. Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don't have photos.

In addition to your profile picture, logo, and the picture you’d like to appear first on Google Maps results, you can post photos of products and events to keep customers in the know and show them what you do best. If you have a website, put your website’s photos to work by also posting them to your listing using Google My Business.

Let’s take a look at the kinds of photos you can add to your listing.

There are several types of photos you can add to your business listing:

Profile photo: Help your customers recognize your business on Google.

Cover photo: Showcase your page’s personality. Adding a cover photo automatically sets it as your listing’s preferred photo. This action doesn’t guarantee it populates as the first image for your business, but it does tell Google you prefer to display this photo.

Additional photos: Add different photos to spotlight features of your business that customers consider when making purchasing decisions. Learn more about business photos.

If you have multiple locations, open the location you'd like to manage.

Click Insights from the menu.

To see more details or filter data, check the box next to each option that you want to add or remove from the chart (e.g. “Call you” or “View photos” in the "Customer actions" chart). This option is only available for certain cards.

Mobile

Open the Google My Business app.

Tap More, then tap Insights.

To see more details or filter data, tap the item you'd like to add or remove from the chart (e.g. “Call you” or “View photos” in the "Customer actions" chart). This option is only available for certain cards.

Now that you’ve accessed Insights, what do you want to learn? Choose from the examples below.

In the "Customer actions" section, find the "Requests directions" box. This feature tracks the number of clicks for driving directions from a local search result in Google Maps, Search, or Maps for mobile.

The "How customers search for your business" section shows how many customers found you in a "Direct" search (they searched for your business name or address) versus a "Discovery" search (they searched for a category, product, or service that you offer, and your listing appeared).

Expand your presence with online ads

Itching for more exposure? AdWords Express is an easy way to start running online ads and catch the eyes of people who might be looking for what your business offers—all within your budget. Simply introduce your business in about 3 lines, and you can be connected to new customers in 15 minutes. By connecting AdWords Express with your Google My Business account, you can even create ads that feature reviews and your location on Google Maps.