Making Your Personal Chef Content Work For You

Guest Author - Jason Hodge

The purpose of content on and offline is to add perceived value, establish credibility and ultimately move your audience to action. In this series we’ll explore the dynamics behind it all and how to implement it in your business.

As the phrase “Content Is King” goes, there are many types of content that can be created to boost your brand and build your personal chef business. It’s one thing to create content to “Get Yourself Out There” and it’s a totally different thing to design content that is relevant to your audience in a way that will both build credibility, establish you as an expert, and get your targeted eyes, ears and dollars flowing your way. In this series I’ll be covering:

Fleshing Out Your Content Objectives

What it is
Why you need to do it
How you do it

Online Planning Tools

What they are
How to use them
Where to get them
Pros & Cons

What To Plan For In Formatting Your Content

Developing an end results thought process
3rd party distribution
Getting found

How To Research For Your Content

Where to look
Who to ask
How to test

What Content To Create To Build Your Audience

The no-brainer answer
The no-brainer platform
The no-brainer question

Driving Targeted Traffic To Your Destination

Setting up your vehicle
Enrolling extra drivers
How to get everything moving

Designing Your ‘CTA’

What it is
Why you need it
Different types and styles

Where To Place Your Content

On and Offline resources
New Media directions
Gearing your content for a specific end goal
Making your content re-distribution ready

What it is
Setting yourself up
How to build automation into your process

Business Building Resource Guide

Contents
How to use it
How to capitalize off of it

This is a particularly exciting series for me to share with you, because it’s the culmination of the comments and questions, you’ve lobbed in my direction, sent back to you, with timely answers, for today’s marketplace. There are many things as a business owner and developer you need to grasp in this web 2.0/3.0 world so cutting-edge that you would absolutely be remiss if you don’t plug into this series. It’s chocked full of the foundational information that can aid every campaign from your start up ‘Mom & Pop’ shop to your ‘Fortune 500’ company. So read on, share it with your colleagues and by all means sign up for my newsletter “Personal Chef - The Newsletter” where I’ll have more tips and information, further building out the information in each article in this series.

As always, it’s my pleasure to bring you this business building content. Until next time...