Dove Baby offer up a reworking of Rudyard Kipling's 'If' in this ad, focusing on the idea that there's no such thing as a perfect mum. It's a worthy concept with well-shot visuals of the trials and tribulations of motherhood to accompany the soft voiceover, even if the final line ('you'll be a mum, my girl') lands with an almighty clunk.

Dove Baby offer up a reworking of Rudyard Kipling's 'If' in this ad, focusing on the idea that there's no such thing as a perfect mum. It's a worthy concept with well-shot visuals of the trials and tribulations of motherhood to accompany the soft voiceover, even if the final line ('you'll be a mum, my girl') lands with an almighty clunk.