Bollywood Box Office fairly dry in first quarter

March 24, 2013

A heady mix of differential, comedy, thriller and dramas hit the Bollywood box office and entertained the audiences in the first quarter of 2013. It has however been quite a dry spell on the business front, with just one film surpassing the Rs.100-crore mark and the total collections amounting to about Rs.450 crore, industry insiders say.

Of around 40 Hindi releases so far, the box office has managed to garner Rs. 440 crore to Rs. 450 crore, which is lower than in the first quarter of 2012, said Rajesh Thadani of Multimedia Combines.

“The year 2013 has not been a great year so far for the film industry. It’s just an average year. Hardly any films have done well. If we compare the collections to last year’s, then there is a drastic fall this year,” Thadani
told IANS.

“Race 2″, a multi-starrer sequel to 2008 film “Race”, was the single film that managed to break through the highly rated Rs.100-crore club. But the fact that a Rs.60-crore film crossed the Rs.100-crore mark in two weeks after its release was no big deal, according to trade analyst Komal Nahata.

“It was quite an expensive film. The film didn’t really garner any profit as such for the industry,” said Nahata.

Thadani, too, said: ” ‘Race 2′ must have just covered the making charges, but no one made money or garnered profit out of this film.”

In January, “Matru Ki Bijlee Ka Mandola” was one of the most awaited films, but even with its critically lauded performances, the movie didn’t create the expected excitement at the ticket counters after the first week.

Distributor Sanjay Ghai from Mukta Arts said: “Only two films did fairly well – ‘Kai Po Che’ and ‘ABCD…’. ‘Kai Po Che’ collected approximately over Rs.50 crore, and that is outstanding as the film fairly had new faces.

“Even ‘ABCD…’ did exceptionally well and collected approximately Rs.40 crore. Collections of ‘Special 26′ were good, but unfortunately distributors didn’t earn any profit from the film. It collected approximately Rs.70 crore,” he added.

Overall, the first quarter has been disapponinting, said Nahata, adding: “If we compare the collections to 2012, then it’s all the more sad. Barely any films have struck the chord like ‘ABCD’ and ‘Kai Po Che’ have.”

Among the latest releases of March, “Jolly LLB” and “Saheb Biwi Aur Gangster Returns” are said to have garnered decent business.

“‘Saheb Biwi Aur Gangster Returns’ has done decent business. The film managed to collect around Rs.20 crores,” Thadani said about the movie, which is said to have been made on a budget of just Rs.7 crore.

Besides, the release of the much-publicised “Himmatwala”, a remake of the 1983 eponymous film, is still awaited towards the end of March. With Ajay Devgn and southern actress Tamannah Bhatia’s sizzling chemistry and the overall retro look, teamed with power-packed action, one hopes the movie alleviates the depression in box office’s first quarter graph.

“This is just the beginning; all we can say is we can hope for the best. The Khans’ films are yet to come, and it also depends on the content of the films that are coming. I am hoping the upcoming good films will change the fate,” said Nahata.

Sanjay Ghai said: “In 2012, in the beginning itself, the box office had some films like ‘Kahaani’, ‘Vicky Donor’ and ‘Agneepath’, but this year with such sad start, we still hope for the best with films like ‘Himmatwala’, ‘Dhoom 3′ and ‘Chennai Express’.” – IANS