He calls his stories "dag-lit" because they're the sort of stories that don't easily fit into the standard genres. Some might think of them as comic fantasies, or modern fairytales for the young and the young-at-heart.

Over the years, his writing has been compared to Douglas Adams, Monty Python, A.A. Milne, Lewis Carroll, the Goons, Dr Seuss and even Enid Blyton (in a good way).