This move is in line with Paytm’s vision to create strong seller-focused services for its offline merchants.

Founded by Danish Ahmed and Gaurav Arya, Shopsity is focused on small unorganized retailers, providing them with tools to attract and retain customers. Post-acquisition, the entire team along with the co-founders have joined Paytm.

Madhur Deora, Chief Financial Officer at Paytm said, ”By integrating their technology with our advanced seller services, we will be able to offer additional solutions to our fast-growing family of small offline merchants. We would like to welcome Danish and Gaurav to Paytm and our offline merchants team. I am confident this acquisition will offer further momentum to our online-to-offline commerce segment.”

Danish Ahmed, co-founder at Shopsity said, “Paytm is doing phenomenal stuff in the offline commerce space, and we are very excited to join the team and build a platform that enables small retailers to ride the digital wave. Millions of retailers are using Paytm to accept payments today, and we're working hard to bring an entire suite of digital services to them."

ET had earlier reported that Paytm plans to hire 10,000 ground workers as it seeks to aggressively expand its offline merchant network to 20 lakh touch points by the end of the current fiscal year from an earlier target of 16 lakh.

Paytm chief executive officer Vijay Shekhar Sharma had then said, "We already have 800,000 merchants and we now plan to get two million merchants to accept payments with our QR codes and PoS systems."