An event established by the World Intellectual Property Organization (WIPO) in 2000 to “raise awareness of how patents, copyright, trademarks and designs impact on daily life” and “to celebrate creativity, and the contribution made by creators and innovators to the development of societies across the globe”. (Wikipedia)

On the WIPO Website, speaking about the role of design, WIPO Director General Francis Gurry describes design as “the language of communication of objects,” helping to communicate both function and esthetics. (I can’t figure out how to link to or embed the video featuring Mr. Gurry, but you can access it via a link in the second paragraph of this page)

As an active participant in an industry whose value is primarily based on intellectual property, I’m pleased to raise my voice in support of intellectual property and the art and science of design that plays such a crucial role in creating such value.

Over the past year, four cloud storage service providers have said they’re shutting down and Amazon’s cloud services have been problematic since Thursday.

Does that scare you away from Cloud Computing? What does a company do if its cloud storage provider goes out of business?

Currently, there’s no way for a cloud storage service provider to directly migrate customer data to another provider. If a service goes down, the hosting company must return the data to its customer, who then must find another provider or revert back to storing it locally, according to Arun Taneja, principal analyst at The Taneja Group.

Is help on the way?

The Storage Networking Industry Association’s Technical Work Group is developing an API called the Cloud Data Management Interface that would allow providers to migrate customer data from one vendor’s cloud to the next — a move aimed at alleviating vendor lock-in.

That API, if adopted by the industry, will become more important over the next several years as nearly three out of four cloud storage companies that cropped up in recent years whither and die, according to Taneja.

It seems that the Amazon cloud troubles has caused a fair bit of introspection into the cloud services industry. Given the unabashed hysteria about cloud computing in the past several months, I think deep instrospection is very healthy.

Despite the heightened focus on cloud availability and uptime caused by Amazon’s prolonged service outage last week, security will likely remain the bigger long-term concern for enterprises.

Kyle Hilgendorf, a cloud computing analyst at Gartner reminded us that we need to plan for emergencies:

Amazon portrays an aura of invincibility, whether intentional or not, and this outage is going to remind enterprise customers that nobody is perfect and increased due diligence is required.

However, Hilgendorf said that security is really the more pressing concern.

I still consider it to be the bigger, long-term concern. Enterprises I speak to are more concerned about security than they are about availability, reliability or performance.

Jonathan Penn, an analyst at Forrester Research, said that last week’s Amazon outage is sure to stoke enterprise anxiety about cloud performance and uptime, but security is still going to be the bigger worry for most enterprises.

Companies that are looking to move applications to a hosted cloud environment are going to want even more availability assurances from their vendors now.

Ultimately though, enterprises need to realize that there can never be 100% uptime in a cloud environment, just as there can never been continuous availability within an enterprise data center.

Failures of the sort that happened last week will happen again, and it’s up to enterprises to ensure that they have measures in place to mitigate any resulting service disruptions.

Over the longer term, the thornier issue for most companies will continue to be data security. Forrester’s clients have consistently rated security as their top concern with cloud computing, ahead of other issues such as performance and availability.

It looks like we in the information security industry still have our work cut out for us.