Size Guide

Loveday London bras have been designed to provide a bespoke fit for each individual wearer. The pioneering designs, with adjustable back straps, allow complete cup and back size differences to be achieved as required.

Using the universally used ‘cross grading’ system, our small, medium and large bras should be chosen in the wearer’s cup and back size using the chart below.

Bra Sizing System

SMALL

MEDIUM

LARGE

32C(Adjusted to smallest)

32C(Adjusted to smallest)

32DD(Adjusted to smallest)

34B(Adjusted to middle)

34C(Adjusted to middle)

34D(Adjusted to middle)

36A(Adjusted to largest)

36B(Adjusted to largest)

36C(Adjusted to largest)

Other Sizing

Loveday London items run true to size.

Small = UK dress size 8-10
Medium = UK 10-12
Large = UK 12-14

If you have any queries regarding sizing please don’t hesitate to contact us at info@lovedaylondon.com.

Description

Loveday London’s Cleodora is inspired by a Mermaid’s clamshell with its natural frills; these are translated into dusky rose silk satin and leather designs.

The hazy sheen of this plush collection stirs feelings of glamour and seduction whilst maintaining a fashion-forward vision.

Exciting new shapes expand into ready-to-wear with the Cleodora Sleeves and Mermaid Slip Dress whilst Ruffle French Knickers are a cutting edge twist on a classic shape. Loungewear plays at the forefront of this enchanting collection which also features new Plunge, Quarter Cup and Ruffle Bra styles alongside Suspender, Brief, Ouvert Thong, Blindfold and Boudoir Pillow.

Dive into a world of playful serenity composed of luxurious silk gathers and double sided frills, which are underpinned by rose pink leather details.