If you’re a Web-based service which requires your users to log in to unsubscribe or to change email preferences, I think you deserve your place in the spam folder.

Even moreso when your service fails to send password reset emails due to email deliverability issues and you require users to log in to use your Web site’s help functionality.

Oof.

This entry was posted
on Tuesday, November 10th, 2015 at 3:55 pm and is filed under Internet, Email Marketing.
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