Why Pia wants an apology from AirAsia Zest

ABS-CBN News

MANILA - Senator Pia Cayetano called on AirAsia Zest to apologize for a radio advertisement, which she described as derogatory against women.

Cayetano said the ad “Red, Hot Piso Sale” commodifies women. She said the radio ad features two male voices discussing how the ticket sale is cheaper and more enjoyable than an attractive woman with long legs, small waist and smooth skin.

“I take offense and, clearly, from the comments that we saw on social media, many people were also offended by this type of ad. It portrayed the Air Asia Zest promo to be a better deal than a woman. Mr. President, this is not acceptable and we call upon the management to make a public apology,” said Cayetano.

She said the ad is no longer airing because the ticket sale ended on March 2.

Still, “I believe that we should be very firm in our action because these kinds of advertisements are heard by many young people, both young girls and boys. And I think it sets a very wrong standard when we allow these kinds of statements to be made in public,” she said.