“We were drawn to the merchandisers’ stories and the way in which Chloe + Isabel’s disruptive selling platform, customized marketplaces and high-quality products are impacting merchandisers’ lives and allowing them to attain whichever goals they set for themselves.”

Other previous investors include early-stage consumer internet focused Version One Ventures which still lists the firm in its portfolio, and Brooklyn Bridge Ventures which has since exited its investment.