Ivanka Trump Wears Her Own Design to Introduce Her Father at the Republican National Convention

No one can accuse the Trumps of missing a moment for marketing. During her primetime speech at the Republican National Convention, Ivanka Trump strode confidently on stage in a dress from her own label. Women's Wear Daily is reporting that the blush-colored sheath she wore to introduce her father is from the Ivanka Trump collection, and will retail for $138.

While the light pink design is reportedly "coming soon," Trump is already capitalizing on the look's popularity. Her twitter account posted an affiliate link (meaning she would profit from all sales that initiated from that specific URL) to a similar dress that is currently for sale on Macys.com.

This wasn't the first time the businesswoman-turned-political advisor sported her own designs at the RNC. On Wednesday, she wore a cream-colored dress ($158) with black suede pumps ($135), also from her eponymous label.