Featured Story

The NHL is in "late-stage negotiations to strike a partnership with Apple that could see the company’s iPads and other technology become commonplace on team benches," according to sources cited by Rick Westhead of TSN. A source said that the NHL has been in talks for "several years with Apple ...

More Stories

In Minneapolis, Jennifer Bjorhus reports Wells Fargo "probably won't" pursue a naming-rights deal for the Vikings' new stadium. Wells Fargo Chair & CEO John Stumpf yesterday said that the company "likes to hang signs on its own buildings, and has skipped naming rights other than" Wells Fargo Cen ...

Browns QB Johnny Manziel has the "best-selling jersey on NFLShop.com since April 1, topping the likes" of Seahawks QB Russell Wilson, Broncos QB Peyton Manning and 49ers QB Colin Kaepernick, according to Darren Rovell of ESPN.com. The league "wouldn't say how many Manziel jerseys were sold, but it d ...

Samsung will serve as title sponsor of the NBA Summer League, which tips off in July in Orlando and Las Vegas. The deal comes as part of the company's deal to serve as the official handset, tablet and TV provider of the NBA, WNBA and D-League ( NBA ).
SUBWAY LINE : ESPN N.Y.'s Andrew Marchand n ...

Sony, a tier one FIFA sponsor, has "created a single online platform, called One Stadium Live, to bring together conversations and content across Twitter, Facebook and Google+ before and during" the upcoming FIFA World Cup, according to Emma Hall of AD AGE. The mobile-first website "will highlight h ...

The Hawaii Bowl is "looking for a new title sponsor of the Christmas Eve college football game after Sheraton Hotels & Resorts pulled out," according to Bill Cresenzo of PACIFIC BUSINESS NEWS. Hawaii Bowl Exec Dir David Matlin said that he could "not speculate as to why Sheraton made the decisio ...

Having “fallen on such hard times in recent years” with injuries to Bulls G Derrick Rose and bad press for Rockets C Dwight Howard, adidas' competitors “understood that the time was right for them to take a calculated risk” on Trail Blazers G Damian Lillard, according to Sam ...

ESPN.com’s Darren Rovell reported there will be “no more branding on NFL helmets used on the field.” NFL VP/Communications Brian McCarthy said that the league has “decided not to allow any manufacturer to display its company logo on the helmet's nose bumper.” The NFL in ...

Visa "has partnered" with NFL Draft prospect Michael Sam, who "could become the first active openly gay NFL player," according to Darren Rovell of ESPN.com. Sam in his first spot "urges the viewer to judge him for his play on the field, not off it." Visa CMO Kevin Burke: "We felt that Michael's ...

Microsoft's "opted not to renew its sponsorship" with the WNBA Storm, so the team's nickname is now "on the front of the jerseys" where the company's search engine Bing had been the past four seasons. The deal signed in '10 "was believed to be worth" $1M annually. In addition to Bing "being visibl ...

Italy-based footwear brand Vibram's FiveFingers shoe that "had weekend warriors ditching sneakers to jog with little or nothing on their feet ... is falling out of favor," as sales of "so-called minimalist shoes with ultra-thin soles have plunged 47% so far this year, even as total running-shoe sale ...