HOW PHOTO MANIPULATION INFLUENCE THE FASHION INDUSTRY

‘A picture is worth thousand words’- this is especially true in the fashion industry where impressions are everything. Making pictures say what you want them to say has now become possible through digital exertion. Photo manipulation is heavily used in the fashion industry where the final images simply have to look good and convey the right message. The demands on the models and the photographers are high and digital exertion comes in as a handy tool to ensure that these demands are met. Improving the picture through retouching, editing, masking etc. becomes easy with the latest and highly sophisticated photo manipulation tools available in the market. The range of options and flexibility provided by these image manipulating tools has improved over time.

Image editing software can be used for a variety of tasks such as – adding new elements, image retouching, adjusting colors, changing backgrounds and even for removing entire parts of a picture. The heavy use of these tools is easily visible in fashion magazines where almost 100% of the images are retouched. Earlier, the manipulated images could be identified, but not anymore. The coming of Photo shop and similar digital tools has made this affair flawless and viewers are unable to identify the modifications made. Fashion is all about visual communication and the images have to amaze, fascinate, and capture the imaginations of the viewers. Image editing is the vehicle that makes this a possibility by providing the technological capability to match the creativity of the user.