Holden Announces Pricing For 2014 Caprice

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Joining the updated VF Commodore, Holden has officially announced pricing for the updated 2014 Caprice, which adds new technology and luxury appointments as part of the refresh. The starting price of the base Caprice is A$54,490, or A$10,000 less than the outgoing model, while the up-level Caprice V starts at A$59,990, also a full ten grand less than the outgoing Caprice V.

The Zeta-based full-size sedan features a completely redesigned interior with new premium leather front seats as well as 18 inch alloy wheels and chrome exterior detail with next-generation technology. It continues to be offered with two powertrains. The Caprice cradles the 3.6 liter V6, while the Caprice V is powered by the 6.0 liter L77 V8.

“We think we’ve made a smart investment in our long wheel base models”, said Holden Executive Director of Sales and Marketing Philip Brook. “Caprice has always been an extremely well designed, well-proportioned large car and the all new interior is particularly important to customers in this segment”, he added.

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4 Comments

Umm, whaa? The Aussie dollar is about equal to the US dollar. So the base model basically has a $55K MSRP?

Just seems a bit high. I know in Japan they don’t generally split car brands into lower-end, middle, and high-end like in the US. So Toyota in Japan encompasses everything from little city commuter cars to what we would call a Lexus LS460. In the US, of course, if you want a Lexus or a Cadillac, you go to a Lexus or Cadillac dealership, not a Toyota or Chevy dealership.

Is Australia more like Japan, and Holden simply covers all the bases? So the Holden Caprice would be the equivalent of a Cadillac XTS? (Yes, I know that it’s not quite the same because rear wheel drive versus front wheel drive).

Sort of. The Caprice is more like a Buick… its even sold as a Buick in China. The HSV version of the Caprice (The Grange) is more like a Cadillac. In the Australian market, most companies still use different brands to sell their cars (We have Lexus as well as Toyota, Skoda as well as VW etc.) but some still sell 3 levels of trim. Really depends on their marketing strategy. GM only had Holden (until Opel entered Australia last year) so to sell the Caprice would allow them to enter a market without introducing an entirely new brand in the world’s most competitive market.

Despite parody of the AUD and USD, the Australian market is well over-priced. Some argue it costs more to make RHD vehicles (That’s BS considering the car is just mirrored and robots do a lot of the assembly work) and others stay silent, meanwhile Holden has dropped prices of locally made vehicles significantly.

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