Christian de Portzamparc Channeled Not Just Waterfalls But Gustav Klimt for One57

This goes for its marketing materials, too. Get a load of this insane video, for example, just posted to the development’s sleekly updated and expandedsite. Herein some clever video editors make Christian de Portzamparc’s tower come alive, which we guess is the kind of industrial light and magic one can afford when a project is on pace to gross $2 billion.

In the video, the Pritzker Prize-winning Frenchman reveals that tall buildings in Manhattan give him “pleasure.” He rhapsodizes in his adorable accent about the changing perceptions of the tower from every angle. “This is not an abstract thing like an office tower,” Mr, de Portzamparc says. “This is dwellings.”

To that end, “every dwelling has its own glass, its own color. And this creates a Klimt effect, which indicates that you have different glasses for the window reflecting differently the sky.”