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Thursday, March 10, 2016

BEAM SUNTORY ANNOUNCES THE LAUNCH OF LAPHROAIG LORE

Beam Suntory has announced the launch of a new no age
statement Laphroaig expression, described as the richest of the rich and inspired by traditions, secrets and folklore
passed down from generation to generation of its master distillers.

Laphroaig Lore (48% ABV) is a complex marriage of both
classical Laphroaig styles and ages, ranging from between 7 and 21 years old.

Laphroaig Lore

The marriage draws from the peaty power of Laphroaig in the
same vein as its Quarter Cask bottling but with the smoothness of double matured stock finished
in European oak hogsheads and ex bourbon barrels.

Commenting on the launch, John Campbell, Laphroaig’s
Distillery Manager, said: “Laphroaig Lore is the story of Laphroaig itself. It
is the epitome of what one expects from a non-chill filtered Laphroaig single
malt whisky, all delightful seaside minerals, smoke, fudge, vanillas and nuts
on the nose, exceptionally rich, peaty and a spicy chili-like bite to taste,
then dry and sweet to finish. Wonderfully balanced, it’s our story, bottled,
the richest of the rich.”

Laphroaig Lore is now available exclusively to its Friends
of Laphroaig members for £76.50 but will be available from specialist retailers
later this month following its official launch.