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All Things Metal, located in the Deer Valley area of Phoenix, is a commercial construction steel subcontractor. “We self-perform detailing, fabrication and erection of both miscellaneous and structural steel on commercial and multifamily projects,” said Timothy Rock, CEO at All Things Metal (ATM). But he and other members of the team don’t consider the company as one focused only on building.

“We are a relationship company doing construction,” he said. “We realize success will come from the ‘Iron-Strong’ relationships we build with our team members, clients and vendors.”

Greg MacLiver founded the company in 2002 to serve the custom residential market in the Valley of the Sun, Rock said. After 25 plus years of ironwork experience in both heavy commercial and residential sectors, MacLiver wanted to build a company based on his genuine passion to deliver a quality product and an unsurpassed customer experience to his clientele.

Initially MacLiver targeted upscale custom residential ironwork and he alone performed the bidding, fabrication and installation. “Through the ‘Iron-Strong’ relationships he forged, opportunities in the commercial sector opened to him and he found himself hiring to service the client demand,” Rock said. In 2008, Rock joined MacLiver in managing the business side of the organization. “We navigated the company through the recession and came out stronger. We are now employing 40 people and on track to generate $7 million in sales in 2016.”

The company’s goals are reflected in its “Vivid Vision,” a “vividly clear” statement about where the company is heading. “We have created this to unite us on a path to making All Things Metal the best subcontractor in Arizona to work for and with,” Rock said. “Our culture is unique because of its professional, yet light-hearted, faith-friendly atmosphere. Although not all team members are Bible believers, they appreciate the respectful, clean environment.”

The All Things Metal staff works truly as a team, Rock says. “Different departments and different positions can speak openly and honestly. Conversations between team members is respectful, candid and to the point. Team members are encouraged to add to the company vision and they feel a sense of ownership over where we are going.”

Rock said that although the company offers an array of traditional benefits, “a unique way we express to our team members that we care is that we always mail them a birthday card along with a gift card for dinner. More than once we have been told that we were the only ones that acknowledged their birthdays.”

Through clear development paths and training, team members are also given the control to grow both personally and professionally, he said. “Team members are given a clear path to promotion. Due to our reputation as a ‘best place to work’ in the industry, we also have a waiting list of candidates eager to join the team.” The company encourages a strong work-life balance and requires that PTO be taken, he said. Vacation bonuses are periodically given out. Encouraged by optional Financial Peace University classes (offered by the Dave Ramsey organization) provided at no cost, “most of our employees don’t live paycheck to paycheck but are instead working to build wealth for themselves and their families.”

The company also strives to be a leader in using technology in the construction field. In 2014, Rock said, “we brought our detailing services in-house to increase the quality, speed and integration of our fabrication drawings. Our detailing team utilizes a 3-D Building Information Modeling (BIM) steel detailing software to ensure a proper fit in the field.”

Ultimately, though, the success of the company depends on “relationships, relationships, relationships,” Rock said. “We care about each client and team member as a person, not just a number.”