3 Audience Activation Pro Tips for the Holiday Season

As seen in our last blog on seasonal audiences, identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one step ahead of the typical holiday shopper. 92% of all purchases happen in the offline world, so it’s up to your brand to connect with consumers and create campaigns that to drive them to store.

In terms of types of shoppers, we’ve discussed a variety of audience segments you can target this holiday season, from loyal audiences, to recent audiences, to predictive audiences. Now, it’s time to activate those audiences strategically and effectively, and we have three recommendations to help you do so.

Based on our offline consumer insights and location-based targeting, we can help you leverage these tactics, and as a result, create custom solutions to fit your needs. Check out these audience activation tips from our Holiday Audience Targeting Guide to ensure you make your mark on consumers this holiday season.

Pro Tip #1: Advanced Customer Acquisition

How to leverage this tip for your brand: Don’t waste any more ad impressions on consumers that frequently visit competitive locations but do not visit your brand locations. Expand your targeting efforts to include audiences that exhibit brand friendly behaviors. Create “look-a-like” segments based on your target consumers’ habits and preferences, to expand reach.

Example #1: Use Cuebiq Branded Audiences to Target Pharmacy Shoppers Who Do Not Visit Walgreens.

Pro Tip #2: Expand Within Your Vertical

A/B test new audience growth strategies against consumers who might not visit your brand but are active spenders within your industry vertical.

How to leverage this tip for your brand: Focus your media buys against consumers who frequently visit brands and/or locations that fit your brand category. By using “day-parting,” you can understand what’s the most popular time of day consumers visit similar brand locations, to create segments based on time of visit.

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About the Author

Rebecca Schneider, Brand Marketing Intern

Rebecca is a brand marketing intern, going into her senior year at Penn State with a major in print & digital journalism and a minor in digital media. She is passionate about writing, marketing and social media and enjoys spending time in NYC!