Unless you are particularly good at playing possum, replacing fear with action is the only recourse for survival in the natural world. It is also the only clear course for marketers in the digital world. For years, marketers have talked at length about enticing notions, technologies and goals such…

Last month in this space, I wrote that fearlessness is the only recourse for marketers in today’s digital world. My point was that fearless marketers are those who aren’t afraid to take difficult actions — from embracing AI and large-scale personalization to aggressively proving marketing’s value —…

The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017-2018 Gartner CMO Spend Survey, 2018 will see…

Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess that it currently occurs less than 10 percent of…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: A new report finds that retailers have room for improvement in email effectiveness Nov 2, 2017 by Barry Levine Conducted by RSR Research…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Showpad gives companies a new way to help their sellers sell Dec 28, 2017 by Robin Kurzer The platform says it’s creating “salespeople of…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Sprinklr adds AI to its customer experience platform Apr 26, 2018 by Barry Levine Built around social media, the company is first…

The Marketo logo How does Marketo’s recently released ContentAI differ from its previous content recommendation? Group VP Matt Zilli told me that the previous version, launched several years ago and also employing artificial intelligence, recommended B2B content based on a handful of visitor…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users Oct 10, 2017 by Barry Levine AirFox…