“Ticketek issues 28 million tickets annually, and there is no bigger e-commerce sales platform in the country,” he says.

“When tickets to the most anticipated concerts go on sale, we need to make sure that we’re providing the optimal experience for the hundreds of thousands of people trying to purchase them.”

In regard to how the systems works, the company says every ticket sale passes through an e-commerce platform backed by fully managed MongoDB databases on Amazon Web Services (AWS).

The platform feeds a network of new real-time data integration and dashboards, providing insights into trends and ticket sales performance.

The data associated with each transaction is also streamed into Amazon Redshift, AWS’s cloud data warehouse solution, which powers Ticketek’s reporting suite.

Ticketek says real-time data streaming using Amazon Kinesis and Lambda across the organisation’s businesses enables them to personalise their communications and deliver a better digital-first customer experience.

Ticketek covers 20,000 events each year, including concerts, sports, theatre, musicals, festivals, exhibitions, VIP experiences and family events, and have been operating in Australia for 40 years.