Category Archives: Taiwan

Nowadays, stores people can use foreign credit cards are increasing in Japan to get more visitors overseas. For example, Chinese debit card ‘China Union Pay’ and online settlement of Alibaba ‘Ali Pay.’

Then, I’m gong to introduce “EasyCard” which most of Taiwanese use and 2 case of promotion through this card!

Most of Taiwanese like Japanese dishes, so many Japanese store, Ramen stores and so on, entered into Taiwan. “MOS BURGER” has been popular since my child-hood. It’s the most famous and popular of all Japanese restaurants and has 247 stores in Taiwan.

Then, I’d like to explain 3 points of the reason why “MOS BURGER” is popular!

In Part1, I introduced how “Fuchico” promote their products to Taiwanese to become famous rapidly. These are 3 points of their promotion; ①Place many people visit×Freshness, ②How to promote goods to people in other age range, ③Collaboration with ‘LINE.’ If you want to know details, please check Part1 !

This time, I’d like to introduce a popular campaign and exhibition of “Fuchico.”

Products of “SHISEIDO” are sold across 120 countries and areas. At first, it entered into the Taiwanese market to start a full-scale expansion overseas, and it has been just 60 years since then! But, there are many famous brands in Taiwan from Japan and Korea, Europe and America. Why has “SHISEIDO” maintained top sales?

Do you know which country is the most popular for sightseeing among Taiwanese? It’s Japan. I think you want to know why Japan is popular. Taiwanese visit Japan to go shopping, especially apparel and Pharmaceuticals, cosmetics and consumer electronics. They usually pay in cash, but sometimes they pay with their credit cards when they buy expensive products. That’s why a Japanese company focused on the way of paying, and it promotes credit card using campaigns.

This time, I’d like to introduce how the Japanese company promotes its credit card in Taiwan!