STEVE BERMAN: If the person is a left-handed quarterback, who has a certain way of stepping back, they replicate that. If he has a tattoo on his arm, you can see the tattoo.

ROTT: And attorney Steve Berman says that's a problem for the player.

BERMAN: EA Sports says if it's in the game, it's in our game. Their whole selling pitch is the unauthorized use of their likeness.

ROTT: That's why he's filed a joint lawsuit against the NCAA and EA Sports on behalf of a former college player in 2006. That lawsuit could involve hundreds of millions of dollars if it becomes class action, and every NCAA football player, from 2006 to now, can claim money for the use of their likeness.

Berman says the NCAA dropped its EA Sports contract because of that lawsuit.

BERMAN: I think it's the only reason they're not renewing the contract. Why wouldn't they?

ROTT: Last year's game has sold nearly a million copies globally. EA Sports says it will continue to make college football games. You just won't see them leading with the letters NCAA.