With our hectic lifestyles and our dwindling attention spans, most of us skim through what we read online. Therefore, there is a constant surge in the demand of visual content. Be it infographics, GIFs or videos, internet users will gladly take in visual content any day than drudge through copious bodies of text that seems to drone on interminably.

Visual content lets you grasp even the most intricate concepts and notions and help you connect the dots in a much better way than a text-intensive article. Science also proves that we tend to remember more of what we see than what we read. In fact, our brain processes visual information much faster than text and most of the information transmitted to our brains is in visual form.

Brands have realized this, some much sooner than others, and have jumped over the visual content bandwagon. For businesses that are still not capitalizing on visual content and are not sure about how to create one, here is an infographic that tells you why you should create visual content and which tools help you do so impeccably.