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Parramatta hooker Kaysa Pritchard has helped launch the NRLs new campaign to tackle bullying as well as the 12th annual Community Carnival for 2013.

TV personality Charlotte Dawson, an outspoken anti-bullying campaigner was on hand to announce the program, which will see more than 120,000 students across Australia, New Zealand, Tonga and Samoa spoken to by NRL players about bullying.

This is an issue that is very close to my heart and something that I feel extremely passionate about, Ms Dawson said.

If students are equipped with the skills to deal with bullying from a young age, as well as being taught the harmful effects bullying can have, hopefully one day every student will feel safe at school.

NRL Acting CEO Shane Mattiske says using the 2013 Community Carnival as a platform to take a stand against bullying was an obvious choice.

We know from experience that students listen when NRL players visit the classroom and if our players can help provide them with some tools to combat bullying then hopefully we can make a positive difference to their lives, he said.

The NRL has produced a number of resources for schools to use to teach the anti-bullying message, including a DVD featuring One Community Ambassadors Nathan Hindmarsh, Andrew Ryan and Hazem El Masri.

A key part of the program will be to confront the dangers of cyber-bullying.

It is once [kids] go home from school that most of the terror happens to these kids online, Ms Dawson said.

A lot of parents are out working and these kids are babysat by Facebook and Twitter and other forums and they are allowed to run riot on them