This week, Google shops have begun popping up in Best Buy locations across Canada, with a total of 14 “Experience Stores” to open across the country by the end of 2016.

Starting this week, 10 small Google shops will be opening in Best Buy locations in Canada, followed by four larger shops in Vancouver, Edmonton, Calgary, and Mississauga by years end. Within these shops, customers can book one-on-one appointments with trained staff and partake in hands-on weekly workshops on Google products.

Google is taking a page from other tech giants like Apple and Microsoft by opening spaces for consumers to go hands on with Google products. With the announced Google Pixel smartphone available now, and Daydream View and Chromecast Ultra releasing later this year, these retail spaces will serve as another channel to put that hardware on display for consumers.