Film buffs may have perfect reasons to trade in mobiles

Film fans may be set to trade in mobile phones and use the proceeds to buy an Apple iPad tablet device, after a brand new app was launched for the model.

LOVEFiLM has released its own app that promises to allow consumers to use their handset as a home cinema whenever they so choose.

Games Press has reported that the tool offers the chance to watch some films – such as The Chronicles of Narnia: The Lion, the Witch and the Wardrobe – instantly.

Simon Calver, chief executive officer of the company, said: "In the process of making our service more portable than ever before, LOVEFiLM on iPad is the latest exciting step in giving film fans total control over their viewing schedule."

Families with more than one movie buff can even access the portal from several devices at the same time.

The popularity of the iPad was recently summed up when Strategy Analytics concluded it has an 80 per cent share of the US tablet market.