From Apple Watches to Prada sunglasses, shoppers break a “digital wishbone” to pick the deals they want most.

For the first time, eBay shoppers can vote for the holiday deals they want. On Thanksgiving Day (Nov. 26) eBay is launching the “Wish Bigger Wishbone.” Inspired by the classic tradition of breaking the turkey wishbone, eBay will pair two different deals against each other every hour from 4:00 p.m. ET to 10:00 p.m. ET. Potential deals are up to 70% off MSRP on new, in-demand gifts ranging from top tech, to fashion accessories, toys and home appliances. The winning deal will “break open” at the end of each hour.

Shoppers can visit ebay-wish-bigger.com on desktop, mobile or tablet web today to preview deals, and can vote at the same address on Thanksgiving Day. eBay Wish Bigger Wishbone deals on Thanksgiving Day include1:

Once a deal unlocks, it will last until the available inventory has sold out. Shoppers who share their votes on Twitter or Facebook will also have a chance to win a $20 eBay gift card.

According to eBay data, last year’s mobile shopping peaked at 9 p.m. EST on Thanksgiving Day. This year, the Wish Bigger Wishbone delivers the deals people want most and allows them to skip the chaos – but not the savings – of Black Friday.