TAG Mobility Presents: Mobile Payments

Mobile payments have been around for several years now in the U.S. with limited success. We have all heard of ISIS (later Softcard), MCX, V.Me and a plethora of other efforts that have not been successful so far despite huge efforts of the large companies behind these initiatives. This all changed in October 2014 when Apple went to market with ApplePay and – according several statements – was able to capture a marketshare of 65% of U.S. mobile payments. Samsung could not stay behind and acquired Looppay which will be installed on the latest Samsung smart phones. Last but not least Google acquired Softcard from AT&T, Verizon and T-Mobile to remain in the race for what seems to be the Holy Grail of mobile payments – ubiquitous acceptance and market leadership. According to a 2014 Forrester report the global mobile payments market exceeded $52 billion in 2014 and will grow to $142 billion in 2019. That said, the adoption of mobile payments is an evolution – not a revolution – and the evolution is well underway, according to Forrester.

With this in mind the panel will share their perspective on the various markets. Where do they see chances and opportunities? Where do they see issues and share concern? What other successful examples in the mobile payment space do they see? How will this market evolve and to what extent will have other events – the daily user journey – have an impact on adoption and acceptance? Does the technology need further improvements – or is the user experience key for further acceleration? Do mobile payment companies need to work on a broader ecosystem with more touch points? Do mobile payments need more disruption, and if so how and why? What markets will drive growth and why? Is there a market for the public sector and why (not)? Last but not least: how to monetize this still fragmented market?

Be prepared for an interactive and fast pacing discussion how to break with an 2,700 year old tradition of carrying coins in your wallet.