News

Bringing Beer to Life

Wexford, Ireland – Oct 18, 2018 – YellowBelly Beer announced today that it will release its very first animated short-film next Thursday, 25th October 2018, via a mass digital screening event.

The 5-minute animation explains the origin story behind their much loved brewery mascot (who already features across the brewery’s beers, merchandise, comics and video game) with the aim of introducing beer drinkers to the world of YellowBelly Beer and giving those already familiar with the brewery a deeper understanding behind the artwork of their favourite Irish beer.

“This is our first animated feature, and we are really excited to see people’s reactions – we want our viewers to have as much fun watching it, as we did creating it!” says Paul Reck, Creative Director at YellowBelly Beer. Paul is the full time artist-in-residence at YellowBelly Beer, whose illustrations can be seen across every beer can, tap badge, t-shirt and comic book series.

“We started telling the story of ‘YellowBelly’ back in 2015 in the very first logo. We always wanted over time to develop this into short comic books, longer story-arcs, a video game and that’s not mentioning the individual story and art behind every label and tap badge. This is our way of going right back to the origin of our character, a gifted brewer who just so happens to discover a device that allows him to travel through time and space to seek recipes and ingredients for great brews. It’s not always going to be straightforward however, thanks to an arch nemesis and some bad guys, and that’s the journey we’re taking people on.”

If you want to check out the film, it will be posted on the YellowBelly Beer Facebook Page at 1pm (GMT) on Thursday 25th October 2018 and also across the social media channels of YellowBelly Beer stockists throughout Ireland and the Rest of Europe. The film will also be screened at this year’s Waterford Film Festival in November and some other specially selected events.

You can also help tell the story, by sharing the video on launch day and joining the conversation using #YELLOWBELLYBEER.