Apple gets deeper into VR with latest acquisition

July 6, 2017

Apple’s CEO Tim Cook has stated more than once his “bullish stance” on augmented reality, equating AR as an idea “as big as iPhone.” Now the company seems to be pushing further into AR and VR with its recent acquisition of SensoMotoric, a German computer vision company known for its eye-tracking glasses and systems. As SensoMotoric has long standing and significant relationships in the VR industry, Apple stands to position itself deep in the trenches as well. Industry leaders expect Apple’s entrance into the VR market to have a major impact, an “Apple effect,” on consumer adoption of virtual reality technology.