Don’t assume the obvious

Over at future lab they recently wrote about neuroscience and it picking up the ‘what’s important’ elements of the yogurt consumption experience. It focused on assumption..

‘it’s an important lesson for all product marketers. Don’t assume that the obvious product characteristics are the only important ones’

More importantly for us they go on to say ‘while neuromarketing studies can reveal surprises like this, costly research isn’t always necessary’. Watchmethink plan to bring this kind of insight to brands, without the heavy cost normally associated with it.

One of the comments on this blog sums it up ‘A lot of marketers forget the small details included in “the entire experience” of their product. This a nice explanation of how costly this mistake can be.’