DMCON 5 Resource Speakers

The 5th Digital Marketing Conference Philippines 2018 DMCON5

Laszlo Lim,

Chief Strategy Officer, Arriba Digital

"Digital Marketing Strategy"

Laszlo has been practicing Digital
Marketing for more than a decade,
fulfilling different roles from publishing to sales to business development to
even doing some basic coding. His passion lies in Strategy and was the Director
of Planning at Havas Media Ortega, creating meaning by understanding consumers,
thoroughly immersing in brands, and studying market data. He is currently the
Chief Strategy Offcier at Arriba Digital, where he seeks bring the digital
discussion to higher levels, and find real solutions to business problems.

"Social Media Community Management"Kankan started her Digital Marketing career at Yehey! Corporation over
10 years ago, when the terms “social media” and “community management” were not
even conceived, yet existed through the company’s online Portal.

There she managed content publication,
message board communities, blogger relationship building, campaign strategies
and social media management, among other duties.

Her extensive experience in social
marketing, media planning, online publishing, strategic planning and analytics
have allowed her to handle a diverse collection of Brands — both local and
international. Among the brands she has handled are Mead Johnson, Globe
Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation as
Executive Director of Social marketing at Havas Media Ortega.

10 years into the industry, her passion
only grows with the understanding that digital is the future for brands. Along
the way, she further molds her skill sets and know-how by keeping in tune with
the times and trends.

Knowing that her heart lies in social
marketing, with her specialization being in content creation and digital
production, Kankan hopes that she can continue making a difference in the
industry.

Apart from the professional side of her life, Kankan
also strives to pursue her other love — art. Through painting, sketching and
zentangling, she finds balance between both worlds of her career and her
creative passions.

Raymon Cayabyab
CHIEF OPERATING OFFICER, Mobext
"Mobile Marketing"

Mon has a telecommunications
background that started with Global Wireless Connections Inc. (GWC), a
local start up content provider specializing in mobile marketing solutions. He
was part of the company's pioneering team and later on became a member of the
Management Committee and was given the responsibility to lead the over-all
sales and marketing efforts for Philippines and Indonesia. This was further
strengthened in Globe Telecom when he handled the role of Regional and Channel
Head for its mobile commerce group.

BERNARD SAN JUANGeneral Manager, True Logic Online Solutions Inc.

"Google Adwords"

Bernard
a web professional of 18 years. His career is marked by rapid growth
because of the nature of the Industry. He is the General Manager of
TrueLogic Online Solutions Inc, one of the largest digital marketing providers
in the Asia-Pacific region; Director of e-Commerce for 360Training.com, and
President of the SEO Org Philippines - a grassroots organization of 3,500
digital marketers.

Through
18 years of experience he has launched 4 Companies, grown 3 web-based
companies to multi-million dollar status, launched and managed over 300
websites, has run over 1000 marketing campaigns, and developed over 200
employees that eventually progressed to become leaders in their respective
companies.

He has a strong background in Web
design, Sales, Training, Marketing, HR, and Operations.

He is a
regular speaker at the Digital Marketing in a Blink Seminar twice yearly, the
Peepcon, Hashtag Village, and the SEOSummit. He also speaks at the Ateneo
Graduate School of Business (GSB), and the De La Salle University College of
Business Administration (CBAA).

Instructor, First Academy of Computer
Arts “Video for Digital Marketing"

Alex Jusay is a seasoned video editor, producer, creative director,
motion graphics artist, Instructor and Consultant. He graduated BA in Film
and Multimedia
Communication at UP Diliman. His professional experience spans a period of
18 years and his competencies include Digital Arts, Motion Graphics,
Digital Marketing, Video Production, Product and Service Development,
Training, Web Development, Creative and Technical Direction. He is
General Manager at TVeez Solutions and an Instructor at First Academy of
Computer Arts teaching Video production, Motion Graphics and Web design.

Content is still King, and in the age of
Digital, creating the right AND most timely content for your brand is more
crucial than ever. In this presentation, Iggy will talk about how different
kinds of content have helped brands stay relevant to their audiences, and how
they've leveraged this content to generate results.

Iggy Javellana has been at the forefront
of digital since 2002, when he first started creating and managing content with
Yehey! He's moved on to helm Digital, Advergaming and Experience Design for
several companies with his most notable role as Head of Content Acquisition and
Business Development for Level Up! Games for almost five years.

Today he is the Growth Director for
Mobext Philippines, the Social Media Director for HOOQ Philippines and the CEO,
Co-Founder and Creative Director for his own startup, Muramasa Games.

Gamer, Geek, Father of three, Passionate
musician and filmmaker, he still continues to dream that someday, he could
become a rock star.

Allan lived a double life. He helped run his
family business during the day and is an accomplished affiliate marketer at
night. It wasn't always that way though. Just a few years ago, he was burned
out from his corporate job and lost 7-figures in a franchise business before
the age of 30.

He was on his way to becoming an educated bum. That's
until he turned to the internet.

After around 2 years of trial & error on the side,
while earning ZERO Pesos, he finally developed a skill that allowed him to
generate several 6-figure paydays from product launches both locally
and abroad. He is now working from home while his daughter wonders why her dad
doesn't have a job.

That skill is email copywriting and that's what he's
going to share with you.

Jules Cabigon,
Creative Director, Mobext

"Rising Above the Clutter: Does Your Content Matter?"

A true-blue
Cebuano, Jules started his career as an intern back in 2002. Back then, he was
a Legal Management major who realized he did not want to pursue a career in law
and got bitten by the advertising bug, much to his parents’ disappointment. He
officially joined the industry shortly after graduating and since then has been
exposed to the various facets of advertising and marketing communications: from
CRM and Direct Marketing, to ATL Advertising, and currently, digital. Across
his 15 years of experience, he has handled a variety of brands ranging from hog
feeds to five-star hotels, telcos to FMCGs. He is currently the Creative
Director of Mobext Inc.

Kenn Francis Costales, Managing
Director

Monolith Growth Consulting Pte Ltd.

"eCommerce"

"Facebook Advertising"

Mr. KennCostales is a Filipino digital marketer based in Singapore. He has 5
years of experience managing brands Safeguard, Olay, Pantene, Head &
Shoulders, and Gillette under Procter and Gamble Asia and other global
headquarters in Europe, India, Middle East and Africa before building his
thriving start up empire, Monolith Growth Consulting, a digital marketing
agency based in Singapore. He helps CEOs of e-commerce, SaaS, and local
businesses in United States, Australia and across Asia Pacific to increase
their revenue and ROI through using internal proprietary software to
algorithmically optimize marketing campaigns.

CRIS JUSTIN MASUNGSONG

Asst. Sales Manager, True Logic Online
Solutions

"SEO"

CJ is currently the
Assistant Sales Manager for Truelogic Online Solutions, Inc. He has spent the
last couple of years working on digital marketing projects, growing both small
and medium sized businesses. This includes managing SEO and branding strategies
for over 600 websites.

Amir Tohid

Co-Founder ,Managing Partner, Analytics Effect

"Digital Marketing Analytics"

Amir is Co-Founder and
Managing Partner of Analytics Effect, a recently-started Digital Analytics
& Marketing consultancy that specializes in data-driven online services to
help businesses achieve their online goals through actionable insights. With
focus on web, mobile, and social analytics.

An engineer, marketing
professor and data lover, he has always been obsessed with numbers. He has been
a speaker and resource person in various digital events and radio shows. He
loves to read in his spare time and discover more of the Philippines.

Jeremy Paul ObialChief Technology Officer, Mobext"Websites" Jeremy is the co-founder and Chief Technology Officer at Mobext, Inc., a mobile-first digital marketing agency. He has more than 15 years experience in creating mobile, web and e-commerce platforms for local brands and international clients. He is also a technopreneur who works with innovative and disruptive startups in various industries.