Currency Conversions

Easy currency conversions.

Currency conversion lets you convert the currency specified in your product data to
the relevant local currency. This is especially valuable if you sell and ship
products to multiple countries, but your website doesn’t have different product
pages for each country’s currency. Just enable currency conversions, submit the
products and prices you use on your website for the country in which you’d like to
show ads, and Google will automatically display your product prices in local
currency.

Shipping Costs

Make shipping costs transparent.

Google Shopping ads make it easy to show your customers exactly how much they’ll
pay for shipping—no matter where they are. You can configure shipping cost in
Merchant Center, or submit it with your product data. Studies show that unexpected
shipping cost is a leading cause of purchase abandonment, so we suggest that you
submit shipping costs for all your products and all the regions in which you sell
them.