Amazon Wants to Dress You

Ultimately, Amazon is not and will never be a fashion company. “Technology does not always mean creativity, and that’s why there’s continued opportunity for merchants facing off against Amazon,” says Richard Kestenbaum, a partner at Triangle Capital LLC. “Amazon might be a big fat pipeline into consumer’s homes, but that’s not the same as creating inspiration. Selling Fruit of the Loom is not the same as selling Oscar de la Renta.”