Industries

The global automotive industry is facing change on two fronts: a shifting industry landscape (such as emerging markets and increasing environment regulations) and evolving consumer behavior and expectations.

The number of touchpoints to between brands and consumers is increasing at an unprecedented rate. Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

The increasing global energy demand, volatile energy prices and regulatory frameworks are a key challenge for the energy industry – as are the global transition to renewable energy and customers expecting a transparent dialogue at all times.

The Fashion and Lifestyle industry faces just about every challenge going: from demand driven omni-channel retailing that puts customer loyalty under pressure, through how to optimize distribution, to improving the ‘stickiness’ of your promotions and customer experiences.

The competitive landscape has broadened significantly for the financial services industry. The trust factor is gone. Consumers have fast access to online user reviews, financial product comparisons and easy switching, making them savvier and more demanding.

Innovation is driving the change and opportunities in the manufacturing and industrial goods markets. Global demand is shifting, leading to an increased complexity for B2B companies as new markets spring up and existing markets change rapidly.

The media and entertainment industry is experiencing rapid transformation. This offers significant opportunities for those broadcasters, publishers, agencies, content owners and digital platforms that can better understand the impact of this change.

The pace of change in the retail environment is driven by digital: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere – and more variety in shopper paths-to-purchase.

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