OVERVIEW
Since its establishment in 1995, SM Entertainment has pioneered the entertainment industry in Korea and is a total entertainment group leading the global Korean Wave and K-POP sensation.

Mission & Vision

Management Philosophy
The Future of Culture Technology!
As a company that produces the best in cultural content and entertainers by using state-of-the-art culture technologies, SM Entertainment aims to touch the people’s hearts and promote Korean culture in every corner of the world with the goal of contributing to national economic growth and a more affluent life for everyone.

Management Vision and Implementation Method
Asia’s No.1 Entertainment Group
To grow into a total entertainment group representing Asia, SM Entertainment is pushing forward aggressively with the following strategies.

Becoming the Best Digital Content Provider to Lead the Internet and Mobile Markets

The Korean Wave has spread quickly throughout the world through new media platforms, including YouTube, Facebook, and Twitter. SM Entertainment will share the ‘Made By SM’ content with the entire world and build a virtual community for the global generation.

A Truly Global Company

SM Entertainment will grow into an entertainment group representing Asia through its network of global affiliates, such as SM Entertainment Japan, SM Entertainment Beijing, SM True, Dream Maker Entertainment, and SM Entertainment USA, and other entertainment groups overseas.