TripAdvisor releases path to purchase study: How consumers research and book travel online

TripAdvisor releases path to purchase study: How consumers research and book travel online

The study, conducted by comScore in 12 major travel markets across the globe and analyzing activity on more than 325 transactional sites, shows that TripAdvisor reached 60% of all travelers (and 67% of U.S. travelers) who researched and ultimately booked travel online in Q2 and Q3 2017.