the iPad

an “impact of new media” case study

“It was hyped and ripped before it even had aname, and after it was announced, it wasboth praised and panned. Apple’s iPad hasbeen the subject of debates about the futureof technology and media, and massivespeculation about whether people will reallywant to buy and use it.”“It’s a product in a category—tablet computers—thathas been a flop despitenearly a decade of hype.”“Anyone who believes thisthing is a game changer is atool.” Paul Thurrott, winsupersite.comfirst, some numbers h Go o gle yo u s arc ewhe n rns d , ” it re t ufor “ i Pa

45,100,000 results n i Pa d s m e a y o rd e r rs t d a i ti a l i ts f iin out on s o l din 2001 the iPod sold 129,000units in its first 3 months on sale

This is because iPad is a“leaning back” device — not alean-forward device“I would buy and use something as free andopen as Ubuntu if I actually thought it workedvery well. I am completely receptive to its storybut absolutely repulsed each time I try to getanything done...”

techies tend to focus on hardware featuconsumers on re s — what you can do with it e d s i m i la rAp p l e f a c s o v e r t h ecri t i c i s m i n a l M a corig the first iMac was criticisedfor not havinga floppy drive, or serial ports, or SCSI, or expansion slots...Apple is now the 4th largest US company