Lance does not work for Snapchat, but his website 5napchat10 provides an imaginative insight into how the ephemeral messaging app could develop. His ideas include improving the search function, adding the ability to tag friends, making Snapchat profiles, and several changes to Snapchat Discover.

Speaking to Business Insider, the final year student at Hult Business School in London admitted that he'd like to end up with a job at Snapchat as result of the project. However, he said this wasn't the main motivation behind the project: "I’d love to work with Snapchat, but it wasn't one of the main intentions, it was more passion towards the technology."

Lance's version 10.0 is founded on the idea that Snapchat could be more open.

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It suggests various new features including tagging, GIFs, and stickers.

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Here's how tagging could work:

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And this is what it would look like if you were tagged:

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It would be easy to follow those who have been tagged in the same message.

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Lance suggests basic profiles could look like this:

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One key improvement would be a more powerful search feature.

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Your profile could reveal the channels you have been discovering.

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This would give others a glimpse into your personality.

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Profiles include a short biography.

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You could even edit the name of your story.

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And tap to show or hide your Snapcode on your profile image.

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Snapchat 10.0 would make it easier to manage your friend list.

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Settings would also be considerably easier to organize.

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How about letting your best Stories survive permanently, attached to your profile?

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Stories would be completely revamped under Lance's re-design.

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You could make some stories last up to seven days.

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This could be useful for recording your vacation, all in one go.

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Certified accounts could be given professional uploading software, like publishers.

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Currently, messaging on Snapchat is pretty simple.

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What if you could add GIFs?

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Or these Snapchat stickers?

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Lance said that he's been working on the project since mid-January. He thinks that since Snapchat has grown so large, it ought to provide more functionality. He said: "I’m not saying that Snapchat should open up as much as Facebook but just to make ... the experience that you share a little more continuous."