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GDPR: Data collection & consent

In Q1 2018 the GDPR will be fully enforced, but there have already been changes in the courts and to ICO guidance. The GDPR is designed to reduce risk to consumers and to give them more control over their personal information.

Among other things, the GDPR brings new requirements for not just email marketing campaigns, but all forms of direct marketing, including;

Strict consent for all direct marketing campaigns

A consumer's right to be forgotten, affecting the way you process and store data

Proof of consent, stored in a way which makes it quick and easy to access

The changes also bring about a new enforcements regime which include fines of up to 20 million euros or 4% of the company's annual turnover, whichever is the larger sum.

Our Can I Have Your Number? guide is the second in a series of seven, discussing the forthcoming reforms and pulling out the key aspects to provide you with more detail on the subject. This guide discusses data collection and consumer consent, which is at the core of your data strategy and marketing automation, covering your data collection process and what you need to do at each stage in order to safeguard yourself from breaking the rules.