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In advance of the unveiling of his Spring/Summer 2010 collection in Paris, fashion designer Gareth Pugh collaborated once again with filmmaker Ruth Hogben to lay out the inspiration behind his forthcoming show in a unique video piece presented as part of New York Fashion Week.

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In advance of the unveiling of his collection for Spring/Summer 2010 in Paris, fashion designer Gareth Pugh collaborates once again with filmmaker Ruth Hogben to lay out the inspiration behind his forthcoming show in a unique video piece. Each of these films represents one of four elements - earth, wind, water and fire - presented simultaneously as an interactive cube and set against a soundscape devised by Matthew Stone. A prequel rather than a preview, this piece sets the mood for Pugh's forthcoming collection through a combination of art, fashion and moving image.