'How do I build a stronger, more muscular body?' is the question of which Bill Phillips has made a living from. It is also the focus of virtually all the books and newsletters that he has written over the past decade.

Bill Phillips' Muscle Media magazine considers itself the risk takers of bodybuilding magazines, which offends some people, and brings out a lot of controversy in some of the articles that are written. It's logo is 'the art & science of bodybuilding'. The magazine has a lot of questions and answer sections, and takes a personal approach to the art of bodybuilding