Ever Wondered About the Future of Web Designers?

According to Micael Aleo, you shouldn’t. The profession won’t die. In fact, it’ll thrive by the time 2018 rolls around. We’re glad to hear this (not that we were worried to begin with) because we really love all the hats we wear!

“Everyone in this industry fills dozens of roles throughout a given day. On a call with a prospective client, we take the role of salesperson. After the contract is sorted, we become researchers, combing through the client’s outdated website, looking at analytics and identifying breakdowns and room for improvement. Soon after, we become content curators, wading through the piles of content in PDF format sent by the client, identifying what works and what doesn’t.

Then we’re architects, laying out content to get the most important messages across, while ensuring that everything in our layouts remains findable. We design the website itself. We manage client expectations and work through revisions. We write code. We introduce a content management system. We carefully insert and style content. We create and update the brand’s presence on Facebook, Twitter and YouTube. We help to create an editorial calendar to keep content fresh and accurate. We check in on the analytics and metrics to see how the website is performing.