I have recently worked on a poké restaurant project in Broadgate. Poké is a raw fish salad in Hawaiian cuisine.

It was fun to work on wall graphics, decals and lightboxes for Island Poké’s second venue and was especially satisfying to collaborate with the interior team at Run For The Hills. Here you will see the selected and finalised artwork as well as unused concepts.

My favourite part of the project was to design graphics for the rotating lightbox. I created some icons to add little quirkiness.

When I saw the custom made lightbox for the first time, it was rotating faster than it’s supposed to be but to be fair, no-one has specified the speed of the rotation! And the client loved it.

This is one of initial ideas for the exterior decal, an unused concept.

Island Poké already had a logo and a set of patterns before we started working on the graphics bits for Broadgate. So this was to utilize their existing pattern and photo assets. I made a new composition using one of their patterns and images of fish and a tree but this wasn’t chosen. The following two images are also part of initial ideas that I quite like.

I’ve also redesigned their coffee cups (regular and espresso), smoothie/beer cup and napkin (islands illustration by Alex Parent). As said before, they already had a logo and a set of patterns so this is done with their existing assets.

Decals were installed all around the shop, front of house and back of house. On front of house the logo and the fish scale pattern were used and for the back of house a bespoke palm tree graphic. The decal is transparent at the top to make upper part of the shop and the lightbox visible. Lights were installed behind the window graphics to achieve a sunrising or sunsetting effect.

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About Me

I am a graphic designer and illustrator based in London. I love to be inspired from beautifully designed things; whether it’s a building, a spoon, or a chewing gum wrapper. I get inspirations from everyday life and use them on making my artwork. I am capable of creating branding, logo designs that are suited to purpose, graphics and illustrations from concept phase to finish.

If you have suggestions and comments, please fill in the contact form provided or email me here: jmdidit@gmail.com.