Democratic state senator Tim Keller is putting up campaign signs in Vietnamese.

Although Keller said he put up signs in other languages before, including Spanish, this is the first election cycle he has done Vietnamese, which he called a reflection of his district's strong diversity.

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"About eight percent of the population in this district [17] is Vietnamese, " Keller told Action 7 News.

It is true that the International District, which Keller represents in the state senate, is diverse with strong Hispanic and Native American influences as well.

But Keller's opponent in November, Republican Shannon Robinson, said he thinks the signs are indicative of political trickery, and show Keller is trying to reinvent himself this campaign season.

The Asian American Association of New Mexico wouldn't comment much beyond saying it hopes the signs encourage more voting participation of people from every ethnicity.

Look for about a dozen signs, including some in Spanish and also Native American languages, to be put up in the coming week.