Pardon the pun, but that's the name the State Police has picked for an anti-distracted driving campaign being launched today.

The campaign runs through Dec. 16 statewide. In metro Detroit, the State Police plan to use troopers in unmarked vehicles in Macomb, Oakland and Wayne counties to look for distracted driving offenses, according to State Police spokesman First Lt. Michael Shaw. When they spot an offense, those troopers will call in a trooper in a standard patrol cruiser to issue a ticket if warranted.

A ticket for texting and driving can be $100, but other offenses can be considered careless driving – Shaw said troopers have seen drivers doing everything from eating Big Macs while driving to watching movies on Netflix – and can garner points.

Fatal crashes caused by distracted driving have doubled, with 28 fatal crashes in Michigan in 2015 compared to 14 a year earlier.

Shaw said the holidays are a prime time to look for distracted driving offenders.