PAYAL SINGHALBRAND IDENTITY

Payal Singhal’s fashion label grew from a self started boutique fashion label, into a successful design house, and a brand much sought after by fashionistas. After over 15 years, we found that the brands sensibilities had evolved. The label had spent much time experimenting in it’s earlier years and it had now settled into a space that it owned, and had matured into. The time had come for a change, one that would reflect Payal Singhals transformed, yet classic signature style. The union of the old and the new, the traditional and contemporary, the bold and the demure, these are some of the traits that are evident in Payal Singhal’s work, and this is what her new brand identity represents.