Taking and sharing photos online is an important ingredient for good marketing results. Here are some tips that can help you to plan and organize your photos to match the different social media services.

Photo Sharing Priorities

The first and most important place to focus is your business website. The photos on your main website pages are what potential customers will look at before deciding to contact you. Make sure they are high quality and that they represent your business well. Also, if your website has one or more photo galleries that show off or explain your services, then these are also where you attention should go first.

However, by posting extra photos on a regular basis, you can generate interest in your business, increase search site traffic, and impress potential clients. How should these be shared? We will discuss how to best utilize your website’s blog, Facebook and Instagram, as these are the best places to start.

Writing good copy for your business website is something that sounds easy. After all, it is your business. But most of us weren’t taught this kind of writing in school, so it’s easy to either get stuck, or worse, to write bad copy.

The good news is that the principles behind writing for the web aren’t hard to grasp. Here are some of the basics:

Don’t Over-Communicate

It’s good to be enthusiastic about your products or services, but remember that your visitor probably has just a few specific questions that they want answered. Long paragraphs with too much information are not likely to be read at all.

The best way to organize the information on your website is to start with only the most basic details on your home page, and then progressively offer visitors more details on sub-pages. Notice the home page examples below, one with full paragraphs of text, and the other using brief teasers:

The best way to organize the information on your website is to start with only the most basic details on your home page, and then progressively offer visitors more details on sub-pages. This way your visitors can see at a glance what you do, and then quickly find out where to get the additional details that they want.

Southern Panel & Decking, based in Texas, provides durable new and reclaimed antique exterior wood materials to builders, architects and designers. The website features product listings, photos and articles featuring the unique hardwoods that they supply.