Tag Archives: Winter Olympics

The Olympics and Social Media

Whether it’s watching Shaun White land a cool trick or hearing about the success of athletes who have trained for these games their whole life, the Olympics are always a time of unity and international support. The games make the world seem smaller. The countries get to work alongside one another in peace for a couple of weeks every other year. There is something truly special about it, but this year things have gotten off to a rocky start. Reporters are complaining of unsafe hotels and athletes are getting injured, not to mention the public uproar around security concerns and human rights issues. Continue reading →

Digital allows NBC to up coverage of Sochi Olympics

The 2012 London Summer Olympics proved to be a rough time for NBC. Following the delayed broadcasting of the opening ceremonies and many anticipated events, the network found itself the subject of Twitter’s trending #FailNBC. This go-round, however, NBC promises not to disappoint. Its solution? Digital coverage – and lots of it.

The 2014 Winter Olympics started today with hundreds of athletes flocking to Sochi, Russia to compete. Team USA fans can watch the Olympics in primetime on NBC or in realtime through NBC Sports Live Extra. However, extreme olympic fans can get a different perspective of the games through competing Olympians’ social media accounts.