In Part 1 of this two-part series, we focused on how to zoom in on what you have to offer and speak to the people you want to attract.

So if you’ve followed the steps in Part 1, you can easily explain what’s special about your hotel and you now have a great website that tells that story for you.(P.S. if you DON'T have a great website, we can help with that.)

Now, how do you send people to your site and get the word out about your property? Here are some tactics you can consider.