Content Replacement Codes

The following replacement codes may be added to campaigns and autoresponders.

Subscriber ID

The primary key of the subscriber in your Mailing List’s database.

Replacement Code: %%subscriber_id%%

Subscriber’s Email Address

The subscriber’s email address.

Replacement Code: %%subscribers_email_address%%

Subscriber’s Email Address MD5

The lowercased MD5 of the Subscriber’s lowercased email address.

Replacement Code: %%emailaddress_md5%%

Mailing List ID

The primary key of the mailing list.

Replacement Code: %%mailing_list_id%%

Mailing List Name

The unique name assigned to this mailing list.

Replacement Code: %%mailing_list_name%%

Unsubscribe Link

The raw URL that will cause the subscriber to unsubscribe from this mailing list. When the user clicks on this link, they’ll be taken to a page that will remove them from the mailing list. That page contains a form that is automatically submitted using JavaScript. This helps to prevent link-crawling spam-filtering robots from mistakenly removing subscribers from the mailing list.

If the subscriber’s web browser does not support JavaScript, they will be presented with an “Unsubscribe” button to click to finalize their removal from the mailing list.

Replacement Code: %%unsubscribe_link%%

Web Version Link

The raw URL that will lead the subscriber to the web version of this email. This is only available on campaigns.

Replacement Code: %%link_to_web_version%%

Campaign ID

The primary key of the campaign.

Replacement Code: %%data_campaign_id%%

Campaign Name

The unique name assigned to this campaign.

Replacement Code: %%data_campaign_name%%

Current Year

The current year in 4 digits (2000). The current year is retrieved using the server’s current time. This value is determined when the replacement is made, not when the campaign was sent.

Replacement Code: %%data_current_year%%

Percent %

A simple percent % symbol. This replacement exists because % is used as part of the replacement code anchors, and there may be content that needs this in order to be formed properly.