Ohio man's online potato salad effort takes off

An Ohio man who turned to a crowd-sourcing Internet site to help him pay for a batch of potato salad has raised at least $35,000 from the effort and says he's now considering a huge public potato-salad party.

Zack "Danger" Brown of Columbus says he turned to Kickstarter to help him finance the initial $10 effort. But six days into the campaign, he's raised money from at least 3,000 backers worldwide, and the whole thing has taken on a viral life of its own on the Internet.

All the attention has the 31-year-old co-owner of a software company with minimal sleep during the past 48 hours.