Now, I personally am not one to buy into celebrity hype, but when it comes to makeup brushes, anything including a double-ended beauty brush is a winner in my book. The set that Kim will be releasing as part of the Creme Contour and Highlight Kit will include a double ended blending brush and sponge, which is honestly super awesome.

And though Kim could probably get anyone to pay extra money to snag the special brush, it's included in the kits with Light, Medium, Dark, and Deep Dark for $48, which is honestly pretty doable. The issue with Contour Kits have always been combining the right shades for your skin tone, and I would say Queen of the Contour would have the right people around her to help make these shades for others.

Her makeup artist Mario and Kim talk about the setup of the Contour and what she chooses to wear in a behind the scenes clip, and you also get to see the intensity of how important it is to get the right lines in the right places on the bottom image.

Kim told WWD that they were prepared for the demand, and that "300,000 units of the Creme Contour & Highlight Kit were produced," which was probably a learned lesson with Kylie's Lip Kits. Kylie had a very bad set up in terms of the supply and demand, and there were tons of people looking to nail down her kits and they were constantly sold out. Kim's well prepared, and WWD says she stands to gain $14.4 Million when KKW goes live.

Amy Cooper is the type of journalist that when asked "What do you bring to the table," she replies "I am the table.