HTC is definitely on a spree. After a brief lull, the Taiwanese company has launched not one, not two, but SEVEN phones in a single go, and it does sound a bit crazy to be honest. While most of us were fixated at the HTC 10, the remainder of phones failed to receive much attention. We felt the best thing to do would be to list out all the phones and at least dedicate a paragraph to each one.

1. HTC 10, Rs 52,990

The 2016 Flagship from HTC packs in Snapdragon 820, 4GB of RAM and a refreshed design with metal body. The HTC 10 boasts of a 5.5-inch QHD display, 12-Ultrapixel primary camera and a 5-Megapixel secondary camera. On the storage front the HTC 10 offers 32GB of Internal memory along with 200GB microSD card slot. Priced at Rs 52,990, the HTC 10 is expected to rival the likes of Samsung Galaxy S7, S7 Edge and the upcoming LG G5. But does it have the might to take on the likes of Apple and Samsung who rule the roost when it comes to premium smartphones in India? We got to wait and watch.

2. HTC 10 Lifestyle, Price N/A

The Lifestyle variant of the HTC 10 had left us all fuming when HTC listed it on the India website post the global launch. But later on, HTC clarified that Lifestyle is a watered down variant of the HTC 10. The Lifestyle comes powered with a Snapdragon 652 paired with 4GB of RAM and 32GB of Internal storage. The HTC 10 Lifestyle also comes with a sapphire lens for the primary camera. Other than the SoC, both the HTC 10 and the HTC 10 Lifestyle share most of the innards. Surprisingly, the company didn’t deem it necessary to announce the price, which will be done closer to the launch.

3. HTC One X9, Rs 25,990

The One X9 comes equipped with a 5.5-inch FHD display and is powered by Helio X10 along with 3GB of RAM. On the imaging front, the device comes with a 13-Megapixel and 5-Megapixel combo. The One X9 is backed by a 3000mAh battery and supports fast charging. Furthermore, the device also offers 32GB of onboard memory and an expandable microSD card slot. As with most HTC mid-range devices, this looks pricey on paper, considering the likes of LeEco Le 1s is being sold at 1/3 the price.

4. HTC Desire 628 Dual, Rs 13,990

HTC Desire 628 is launched in order to enrich the mid-range HTC Desire lineup, something that could go a long way in boosting up the company’s sales. The Desire 628 was announced earlier this month and it sports a 5-inch FHD display, 1.3GHz octa core SoC coupled with a 3GB of RAM. On the imaging front, the Desire 628 offers 13-Megapixel primary sensor and 5-Megapixel secondary one. The downside seems to be the 2,200mAh battery pack. There are many who don’t like to go with the ‘Chinese’ phones, they might find this interesting for <20k.

5. HTC Desire 630, Price N/A

The Desire 630 shares most of its innards with the 628, but it does cut the corners on some of the aspects. For instance, the Desire 630 is fitted with a HD display as opposed to the FHD unit in the Desire 630. The RAM capacity is also reduced to 2GB and the Desire 630 opts for a Snapdragon 400. The Desire 630 does come with 13-Megapixel primary sensor and a 5-Megapixel secondary sensor. The battery also remains same at 2,200 mAh capacity. We still don’t know the price, but expect it to take on the likes of Moto G4 Plus and ZUK Z1, both of which are much powerful on paper.

6. HTC Desire 825, Rs 18,990

The Desire 825 is a slightly more powerful variant of the 630. It comes equipped with a larger 5.5-inch FHD display and is powered by the Snapdragon 400 as well. The Desire 825 offers 16GB of internal storage along with the microSD card slot that can accommodate up to 200GB. Thankfully supporting the larger 5.5-inch display is a marginally more powerful 2,700 mAh battery pack. At 18,990, it feels grossly overpriced for an age old processor.

7. HTC Desire 830, Price N/A

HTC Desire 830 comes with some major improvisations on the imaging front. It features a 5.5-inch FHD display and is powered by the MediaTek Helio X10 (just like the X9) alongside 3GB of RAM. Primary camera is a 13-Megapixel sensor along with Optical Image Stabilization, Ultrapixel secondary camera and a 2800mAh battery pack. The Internal memory is also bumped up to 32GB as opposed to the 16GB in Desire 825. Yet another phone which won’t be launching anytime soon (and hence price being withheld).

It is without a hint of doubt that HTC is trying to create a space for itself in mid-range and premium segment. On the other hand, HTC seems to have made up its mind not to divest efforts in the budget smartphone category, which makes sense considering the slew of manufacturers who have crowded the segment. That being said, I still fail to comprehend the need to use a dated SoC like the Snapdragon 400 in Desire 825, it just doesn’t seem justified. It is also likely that the buyers might eventually get mixed up with the nomenclature and this might just make it difficult for them to choose from.

Mahit Huilgol Senior Author Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in favor of technology battleground. Also, a foodie by heart and loves both the edible chips and the non-edible silicon chips.