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What the survey doesn’t tell us is how may people have scanned one more than once after the initial novelty value has gone.

While the Tesco example shows the potential for using QR codes to drive sales, that did take place in South Korea where there is greater awareness of QR codes, and where many phones have them preinstalled. It will be interesting to see whether this success can be replicated here in the UK.

For major brands, Facebook Pages have become increasingly important. In an effort to be ‘liked’, many brands are promoting their Facebook URLs in television and print ad campaigns, and are enticing users with coupons and other promotions.

But those investing significant amounts of time and money into creating ‘engagement‘ on their Facebook Pages might want to consider what they’re getting in return.

That’s because according to a study of 84,000 links posted across more than 5,500 Facebook Page operators in October conducted by Edge Rank Checker, Pages with more than 100,000 fans deliver a paltry CTR of 0.14%.

More than half of marketers admit that they are not using lead generation effectively, according to new research from the Internet Advertising Bureau (IAB).

The IAB says that the lead generation sector grew by 20% in the first half of 2011, faster than the industry’s understanding of the discipline.

The survey polled 125 marketers from advertisers, agencies, networks and suppliers, and found that although the majority of respondents understand how lead generation can increase a customer base, 52% said they weren’t using it in the most effective way.

We’re in the land of startups this week, spending a day in the life of Ann-Marie Rossiter, Head of Marketing at events marketplace HeadBox. As usual, we’ll be finding out what it takes to succeed in this role, from skills and tools to the daily routine. If you’d like to appear in this feature, get […]