Wednesday, September 26, 2007

The Graphic Frederic Varady

Frederic Varady's June 1950 contribution to Woman's Home Companion really knocks me out! You need to look at the full size version to truly appreciate this gorgeous example of Varady's line art style.

Varady did quite a bit of line art (some of my favourite Vardays are these pieces done for Cosmopolitan magazine) but that doesn't diminish the fact that, once combined with the bold, modern, almost "plastic" colour palette, his illustration above is another great example of the exciting visual experimentation going on at the magazine during that year.

By contrast, the August 1950 illustration below, though still very modern looking for the times, looks rather more dated due to Varady falling back on his more popular painting style.

So why was at least one illustrator in each 1950 issue of Woman's Home Companion trying some sort of experimental graphic approach? There were probably many reasons... and I'll bet one of those reasons was that Al Parker had already done it.

As far back as the mid 40's, when everyone else was still firmly entrenched in the Old School style of picturemaking, Parker was incorporating unusual graphic elements like this into his illustrations. Its often been said that Al Parker was constantly reinventing his style, staying 6 months ahead of his competition, who would invariably imitate the "most popular illustrator in America". Looking at this 1948 piece and this 1949 piece by Parker from Ladies Home Journal, surely Woman's Home Companion's most immediate competition, one has to wonder if the art director at WHC didn't ask his illustrators to try some Al Parker-style graphic experimentation.