Outdoor

Being that we work nonstop, a break is sometimes a necessity. As outdoor industry entrepreneurs, we all are in this industry for a reason. Many of us are snow sport enthusiasts and are looking for an adventure. I recently ran across this article from Outside and Stephanie Pearson titled, “The…

As a woman, we hear all the time that it’s dangerous out there and we probably shouldn’t be doing anything alone. We are brought up to think that we need a partner (often a man) to do certain things like camp, climb or take an adventure. This stereotype needs rethinking….

Confessions of a First Timer: Ride the Rockies originally published on the Verde Voice of Verde Brand Communications. Once again, I had no clue what I was in for on my bike adventure – the 2014 Ride the Rockies. It sounded like a dream when I was researching the opportunity –…

Alex Puccio on The Centaur. SCARPA [full disclosure: SCARPA is a Verde client] recently announced that World Cup boulderer Alex Puccio, 24, is the brand’s most recent athlete ambassador. We only know Puccio from her impressive climbing résumé, but a few points jumped out at us from the official SCARPA…

When we gather in a conference room with our smart and creative colleagues to tackle a problem, what is the typical directive by a free-thinking manager? Think big! Think outside of the box! Perhaps we should contemplate turning that paradigm on its head. All around, I’m seeing examples of “thinking…