“In a world where the ordinary gets ignored, everyone is trying to do something extraordinary," New York-based brand consultant Allen Adamson said. "They're trying to find the edge of the table so they’re concocting drinks from pickles to radishes."

There's not a radish-flavored drink that Adamson knows of, but given some of the crazier drinks hitting the market, no one will count it out.

"The trick is to be so different that you get people to do a double take and look at it again," said Adamson, co-founder at Metaforce.co. "It’s not so much to ensure the flavor is going to be a home run but just a flavor that sounds different."

Although many restaurants make summer menu additions, Adamson, author of "Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World," said this year there appears to be an increase in the wackiness as people look to share more on social media.

"It’s increasing as people view social media and pictures to share more and more of their experiences they look for things that will be sharable," he said.

“Crazy drinks, off the wall drinks and new drinks are more sharable than iced tea and lemonade," Adamson said. "I think it’s a function of younger people seeking out something bizarre and different to tell their friends about."

Cool drinks of summer

Many of the summer’s new drinks aren’t wild or wacky but they still bring the cool factor and pack in sugary calories. These drinks are available at participating locations, most for a limited-time.

Arby's: The fast-food chain is celebrating that it now serves Coca-Cola products by making Coke Floats this summer, which are available in 16- and 24-ounce servings. The 16-ounce float will be $1 for the month of July.

Burger King: For a limited time, participating locations have the Salted Caramel Shake.

Chick-fil-A: The chicken chain has a new iced tea drink, the White Peach Tea Lemonade, at restaurants nationwide as part of its Summer of Peach campaign. The summertime favorite Peach Milkshake also is back.

Dairy Queen: Paying homage to the new Jurassic World movie, the chain’s new limited Jurassic Chomp Blizzard includes peanut butter bites and fudge topping. The four other Blizzards on the summer menu are: Summer Berry Cheesecake, Twix, S’mores and Cotton Candy.

The Jurassic Chomp with peanut butter BLIZZARD Treat is the best way to prepare for a day with dinosaurs 🦖. Download @JWorldAlive on the App Store or Google Play to bring dinosaurs to life in YOUR world! (https://t.co/Ku7T7Xtnj3)

Dunkin' Donuts: The brand’s popular ice cream-flavored coffees – butter pecan, cookie dough and pistachio – are back this summer along with new Frozen Lemonades. The frozen drinks are available for a limited time in original and strawberry.

McDonald's: The Cold Brew Frozen Coffee and Cold Brew Frappe are two seasonal additions to the fast-food giant’s McCafé menu. Along with other small McCafé espresso drinks, the new drinks are $2 as part of the $1 $2 $3 Dollar Menu.

McDonald's has added two new Cold Brew drinks to its McCafé menu.(Photo: CONTRIBUTED PHOTO FROM MCDONALD'S CORPORATION)

Taco Bell: There's a warning with the new Watermelon Freeze. The pink drink includes edible black candy seeds and is served with a big green straw that looks like a rind. But because of the seeds, the drink is not suitable for children under age 4 because of the potential choking hazard. Save on the Freeze and other drinks during Taco Bell's Happier Hour from 2 to 5 p.m. where medium drinks are $1 at participating locations.

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If you like strawberries and sweets, Starbucks has your new drink.
USA TODAY

Wawa: The convenience store chainhas released a new Jolly Rancher Cream Smoothie along with a “not so secret” secret menu with brightly-colored Summertime Sips. To access the special menu, which also includes a Summertime Swirl bagel, click on the Wawa goose logo at the bottom left corner of store kiosks. At Florida locations for the Siptopia promotion, 16-ounce handcrafted drinks are $1.99 including smoothies.