Kristen McCormick

Biography

Kristen is the Content Marketing Manager at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle.

Every year, we survey hundreds of digital marketing agencies to find out what makes them tick. The resulting State of the Agency report helps agencies orient themselves to the bigger picture and discover new resources.

Well, COVID-19 has changed the way we tick, as individuals. And with so many...

Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and...

For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing strategies like SEO can actually be crucial to your small business success both during and after this pandemic. In this article, we’ll take a look at why SEO is important and cover tangible...

While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Absolutely not.

This post takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed through the lens of...

The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime.

Welcome to the 2020 edition of our State of the Agency report! Every year, we survey hundreds of digital marketing agencies around the world about the tools they use, the challenges they face, the prices they charge, and more. And with the COVID-19 pandemic causing so many shifts, it’s more important than ever for agencies to have visibility into the larger PPC and digital marketing landscape...

While there is a breadth of online resources available to small businesses during the COVID-19 pandemic, it can be hard to sift through everything. We’ve come up with a simple guide, organized by seven common COVID-19 objectives, including:

The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Yet you are also most likely trying to figure out exactly how to stay relevant while also appropriate during such an unprecedented time. This guide was written to help you with that....

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you.