Quench Your Own Thirst

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Summary

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a 19th-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.

In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.

Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing.

A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

Reviews - Please select the tabs below to change the source of reviews.

Great story. Lots of advice for business owners

While many of the business tips aren't new, they are fantastically summarized into a fantastic story behind a highly successful business and man.

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Overall

5 out of 5 stars

Performance

4 out of 5 stars

Story

5 out of 5 stars

Mary Iz

20-05-16

Great Story!

This book is not one that you want to read if you are looking for advice on starting or growing a business. While you may pick up some helpful insight here and there, it's not that kind of book. What it is is a real-life success story that recounts the good, the bad and the ugly of an entrepreneur starting and growing what would become an almost $1B business. Jim Koch narrates the book himself and talks in detail about his journey - including funny anecdotes along the way. He has truly gained my respect. I definitely recommend this book!

4 people found this helpful

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

4 out of 5 stars

Emily

21-02-17

Good lessons for early entrepreneurs

Jim gives a fulfilling story about the fun, grit, and joy that come from starting your own passionate business. While it is geared towards entrepreneurs, I felt I related to his lessons as an average employee more than ever. Well worth the read!

3 people found this helpful

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

5 out of 5 stars

Kimberly S.

17-04-16

A great story and inspirational!!

As a budding entrepreneur, this story really hit home with me. Jim paints an awesome picture of how he cultivated and nurtured his dream and grew it (with help from other of hard-working and dedicated individuals) to what it is today, a great company that is continually growing and innovating and making a positive difference to those around it. Thanks, Jim, for getting me even more excited about my own dream!!!

3 people found this helpful

Overall

1 out of 5 stars

Performance

1 out of 5 stars

Story

1 out of 5 stars

Amazon Customer

03-10-18

I learned nothing

This was a very long advertisement for Boston Beer Company. There were a few tidbits of business advice that you would learn in business 101. There is very little entertainment to the story but more a very detailed description of the products and which Jim sells. There's no way I can possibly knock Sam Adams considering it is the reason I drink craft beer... But, as mentioned before, there is no entertainment to this. If you read Tony Magee's story, or Sam Calagione's story, you'll get more of an entertainment value. You also may be able to learn a bit of a First-Class business advice.

1 person found this helpful

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

5 out of 5 stars

samuraibill1977

13-04-16

Like sharing a beer at a pub

When I heard Jim Koch was releasing a book I immediately knew I needed to read it. When I discovered he was narrating his book I knew I needed the audiobook! I've always like the sound and cadence of Jim's voice from the old radio commercials for Samuel Adams I heard years ago. Listening to him recount his story is like sharing a beer in a pub with an old friend.

Jim Koch shares his story of starting his own company and busting ass to make Samuel Adams and the Boston Beer Company into what it is today. He also offers advice for would be entrepreneurs. It's a very fun and satisfying experience.

And now I want a beer. Sláinte!

1 person found this helpful

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

4 out of 5 stars

thfiv

19-12-19

Essential

this is an excellent book for any entrepreneur anyone involved in business and anyone who appreciates learning.

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

5 out of 5 stars

Devin Charles Griffin-Lovgren

04-10-19

A truly inspiring story

Jim does an incredible job explaining the story of Sam Adams and how he was able to grow his brewery to incredible heights. If you’re interested in starting your own brewery, this book is a must read and must keep in your library to become successful!

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

5 out of 5 stars

Tyde

25-07-19

fantastic

coming close to just starting it over to listen to it twice. Thank you Jim

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

5 out of 5 stars

Amazon Customer

30-05-19

Great Story!!!!!!! Enjoy with a nice cold Boston lager

Great story, narration, lessons and wisdom from Jim Koch. Great listening while sipping on a good beer.

Overall

5 out of 5 stars

Performance

5 out of 5 stars

Story

5 out of 5 stars

Ryan weaver

29-10-18

awesome book

good book set to the tone of conversation with a good friend will listen again