What is the "right" position is for a given keyword? A data set of more than 12,000 data points was analyzed to find out what the click-through rate (CTR) would be at various average positions. Here are three insights from the data.

Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call.

While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening.

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Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study.

Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three ways to get a clear and more reliable picture of the channels that are driving business.

Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite the fact that Google claims higher CTR? A look at client performance data before and after the addition of ads at the bottom of the page.