The company’s new tag line is especially meaningful in our world today. “Live generously and life will treat you royally.” In sending a sample for review, the company lived up to its motto by sending not only a bottle of the new vanilla-flavored Crown Royal to taste but also a bottle of the original Crown Royal. Each was nestled in a signature Crown Royal drawstring bag – one reading “One to keep” and the other “One to give.”

This kind of attitude in a business is admirable. We all know that corporations are in business to make a profit. So it stands out when a company takes a higher road in its advertising and then lives up to that position in other ways.

And if you like smooth sippin’ whiskey, you’re bound to love one or more of Crown Royal’s sophisticated blends. Get ’em at Binny’s or your favorite spirits merchant.