FRANCHISE ANALYZER

Denny’s Inc.

Denny’s began in 1953 as Danny’s Donuts in Lakewood, California. By 1959, Harold had expanded the menu, opened 20 locations, and changed his restaurant’s name to Denny’s. In 1963, Denny’s became a franchise and has since grown to include some 1600 locations. The chain serves up all kinds of food, but has become known mainly for their breakfasts (most notably the “Grand Slam” so named in honor of baseball great Hank Aaron).