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FOR IMMEDIATE RELEASE​[DeLand, FL] – [December 2, 2016] – MBI, Inc of DeLand, Florida has been awarded the designation, Best Workplace in the Americas 2016, for its exemplary human resources practices. Printing Industries of America created the BWA awards to specifically honor printing companies that provide a superior work environment.

MBI Direct Mail, a leading nationwide provider of direct mail marketing, printing, and creative services today announced the promotions of Michael Grogan from V.P. of Sales to the position of Chief Operating Officer and Shannon Yannone from V.P. of Administration to V.P. and General Manager.

Physical Unlike your Website, direct mail is an “active” format. Customers may find their way to your website, but a direct mail piece in their mailbox is a tap on the shoulder that online-only activities can’t deliver. E-mails can get overlooked in a crowded inbox. Plus, consumers are conditioned not to open e-mails from unknown senders for fear of viruses or other technical catastrophes. And direct mail won’t get caught in a spam filter.

In recent years direct mail advertising has modestly increased in annual volume while digital media has experienced explosive growth. The UK’s Royal Mail wanted to understand the communications effectiveness of physical versus digital media. There was particular interest in understanding the emotional processing evoked by different forms of media given that research has already proved the importance of emotion in driving marketing success. The decision was made to launch research in collaboration with the Centre for Experimental Consumer Psychology at Bangor University.