Alexia Charoupa

Creator of The Storytelling Hotel

Alexia Charoupa is graduate of the Department of Communication, Media and Culture, Panteion University
(specialization in Marketing, PR and Communication). She is Hospitality Writer on Travel Daily News while she
periodically contributes to epixeiro.gr and Savoir Ville. Furthermore she is Guest Experience Expert at The
Cloud Keys. Having performed as Concierge at The Romanos, A Luxury Collection Resort, Starwood Hotels &
Resorts Worldwide, Inc. and Concierge d'hôtel at Katikies Hotel, Santorini, she is currently Guest Relations
Manager at Rocabella Santorini Suites & Spa. Furthermore, she is the Founder/CEO and Owner of "The
Storytelling Hotel". With "The Storytelling Hotel" she was distinguished among the TOP 10 European Finalists
in the Third Annual European Thesis Competition of Edcom by EACA (European Association of Communication
Agencies), after being nominated by the Greek Institute of Communication to represent her country for this
European award. Alexia also received for "The Storytelling Hotel” the TOURISM AWARD 2016- Silver at the
Section: Strategy & Innovation/ Award Category: 1.7 Research & Writing Work: ΤEMES (Costa Navarino) in
cooperation with Alexia Charoupa, Bachelor Thesis, Panteion University. Her expertise lies in the branding
narrative management of hotels, the experience economy as well as the creation of storytelling and "wow"
factors in the field of hospitality. Cognizing hotels as narrative platforms, with any hospitality brand that she
works, she tries to increase its uniqueness in terms of service innovation, accomplish personalized signature
experiences and, last but not least, manage the emotional connection of the guest with the brand.

1. It's the value proposition that you offer, not the price.And money does not assume such a big role in decision-making when is connected to emotions, when, in other words, money is psychology.Hence, the interesting bid is how we are mixing different elements, package them ...

It is true that we are in love with stories. We are "storytelling animals" (Gottschall 2012) and it is our genetic, biological predisposition to create stories. It is in our human make-up.But what a story does-operationally,behaviorally and transactionally- and even more importantly, ...

'Summer afternoon--summer afternoon; to me those have always been the two most beautiful words in the English language.' Henry JamesThe bold aroma of the eucalyptus has reached the sea to blend with the salt of the waves. In the kitchenette of your room, octopus and fish soup ...

Pine and Gilmore (1998) following the fundamental shift of the consumption rhythm and mode that has empowered consumers, encouraging them to seek intensified consumption moments, conducted a seminal research on the experience production. With the inauguration of the new paradigm ...

The first kind of story is the pictorial and architectural reflection of a narrative, a story that renders a hotel a storyteller.The Hotel- Storyteller is a visual narrative section, a value added story in terms of emotions, indelible experiences, storytelling, identities, the ...

The Human Resources management in the hotel industry is a particularly combinatorial professional category. Throughout the winter trainings take place that re-instrumentalize technically and emotionally the relationship of the employee with the brand; the autumn months are the ...

A rising degree of importance is being, nowadays, ascribed to experience creation and management. Starwood Hotels and Resorts, mirroring this new economic value, outline the materialization of this need in their brand through the Concierge's role.The Concierge is the official ...

Lewis once called stories love gifts and indeed they are as when we narrate a story we devote time of our lives to a person whom we find important to spend time with. Story is what we do everyday on Facebook and on Instagram and story is also what we do in the business of dating.Story ...

"Opening a book of Elytis' poetry you let in the salty air from the Aegean, the sun, the blue skies, the smell of jasmine in summer, the feel of dried sea on your tanned skin, and desire for love and to be loved in return. You let out the tempest in the ancient Greek soul - ...

The following is a guest experience consultancy article from my role as Guest Experience Expert at "The Cloud Keys".There is a room that allows you to sleep in a Swiss mountainside at 6,463 feet above sea level, without walls around you and without ceiling. The room is a bed ...