Molson Official Beer Supplier to Vancouver 2010 Olympic and Paralympic Games

I had an opportunity to chat with our President and CEO, Kevin Boyce, just prior to the holidays. We asked if he would like to write a blog post related to our official supplier status for the Vancouver 2010 Olympic and Paralympic games. He worked with Tonia and I on creating this message and we are delighted to post it on his behalf. Kevin looks forward to reviewing your responses and Tonia will make sure that we get back to you in a timely manner…over to Kevin…

(Voir en français ci-après)

I am delighted to post this blog today formally announcing that Molson will be the official beer supplier to Canada’s Games in Vancouver in 2010. Molson is proud to play our part in celebrating with Canadians leading up to and including the games. It is a proud moment for all of our employees, customers and suppliers to be hosting this world event in British Columbia and with Canadians from coast to coast to coast. No doubt you will see that pride showing through in the videos accompanying this post.

Molson will be supporting a number of initiatives leading up to the games through various employee and brand activities. Please join with us in supporting the games and Team Canada as we count down to February 12, 2010 in Vancouver. We look forward to playing our part to make this a truly memorable event for all Canadians.

Our social media team will be highlighting a number of our activities right here on our Molson Community Blog in the weeks and months to follow (Thanks to Tonia for inserting the links for me in this post!).

20 responses to this entry

Kevin et al.: Great video! Love the behind-the-scenes look at the announcement of our role in the 2010 Olympics Winter Games in Vancouver. This is an enourmous opportunity for Molson both Nationally and in B.C. and I’m thrilled that we’re a part of it.

January 7th, 2009 at 12:02 pm

Jamie Sprules

Excellent video…loved the behind the scenes pieces. Thanks for keeping it real and not just corporate ’cause that’s what Canadians are!
– Jennifer

Very nicely done. The behind the scenes set up to the announcement really makes this seem real and honest. I wish more companies opened the kimono and really let us see that there are real people working behind the scenes who actually care. This could have easily have been a slick corporate video that would have been dull and expected. Instead, we get to experience the excitement, nervousness and anticipation around a big announcement like this right along with the Molson folks.

Kudos to Molson, way to move away from simply putting your logo on a banner to say ‘we are a sponsor’, and really getting right in the space, engaging employees and all that good stf. Look forward to following your initiatives on the community blog… Countin’ down!

January 7th, 2009 at 3:08 pm

Kasia

I am very excited with this unique partnership and we are planning more “behind” the scene coverage of our activities leading up and during the 2010 Games in Vancouver…

Terrific video. Molson is Canada’s beer and is a natural fit for the 2010 Olympics. Congratulations!

January 7th, 2009 at 3:15 pm

David Angus

This was ARC’s second film with Molson and had to be saved until now. It was a very exciting experience to spend the day with Kevin and Ferg and the team. It was at the beginning of ARC’s relationship with Molson and the film reflects my insight into the company and the excitement I was feeling. It was very clear at the start from both Molson and ARC that we would NOT be doing corporate videos and focus on telling the story behind the scenes of a company that EVERYONE in Canada is beyond familiar with. Filming this gives Canadians (and myself) and opportunity to see Molson beyond the brand and marketing. Kevin has an amazing sense of humour and is really fun to work with on camera. A film camera does NOT lie and Kevin was open and honest and allowed himself to be seen by the camera without putting up a “corporate” face. One scene to pay attention to is the part where Kevin was coming out of the van. I actually asked him to wait in the van while I set up and he was a great sport about it. I hope there is an opportunity to film Kevin in future episodes… maybe even a reality show? (hint hint)

Thanks Molson for being so transparent and leading the way of the corporate world in social media, allowing access to behind the scenes of one of the most innovative companies and the most exciting event to come to Canada.

Looking forward to future insight into Molson’s involvement in the Olympics.

Congratulations team on a great…and long awaited… vlog of the announcement! It was a wonderful experience, and Billie’s video truly captures the excitement and passion that filled that day. Looking forward to many more of these.
Cheers.

Great job with the video; it showcased Molson’s passion and committment to play our part very well! This is a very exciting opportunity for our company and I am proud that we are affiliated with hosting the world in Feb 2010.

January 7th, 2009 at 4:41 pm

Reid Black

Good news. The video was pretty slick and the presentation helped sell the excitement. I like looking at people when they are excited. Collectors will be excited too. Molson as the official supplier of beer to the Vancouver 2010 Olympics will no doubt spawn an array of collectible merchandise which is something Dumpdiggers calls Brewerania … in fifty to a hundred years…

[...] post on his blog with a video from the “Molson in the Community” blog and their announcement about becoming the official beer supplier to the Vancouver 2010 Olympic and paralympic …. It is a nice and simple video and gives a bit of a behind the scenes look at some of the Molson [...]

Amazing job on the video! It was quite the amazing experience to be part of that exciting conference call shown on the video! With great pride, I’m excited to embrace and be a part of this ‘once in a life experience’ in my own backyard. Let the count down begin to the Vancouver 2010 Olympics!

January 8th, 2009 at 5:11 pm

Shaun Gauthier

I am thrilled as a Canadian, Vancouverite and Molson employee in anticipation of the Vancouver2010 Olympics…Great video

January 8th, 2009 at 8:31 pm

S Demchuk

Congratulations to the Molson team on a terrific achivement. I only wish I could be out there at Vancouver for la cérémonie d’ouverture myself!

Cheers,
Michael

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312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.

“Showcasing Molson on the world stage” was the comment that grabbed my attention – through my work with the company I have learned that Molson has always supported the citizens and of course the athletes of Canada. Molson has provided funding, the venues and of course the celebratory events that enable both the citizens and the athletes of our great country to showcase what they do best.

Molson’s Olympic participation is another fantastic example of the company’s commitment to sustaining great Canadian ideals.