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The Vitamin Shoppe® exists to bring your best self to life.

From inspiring experiences to nourishing, innovative solutions—we help you thrive every day. With 700+ locations throughout the United States and hundreds of top national brands, we're the wellness industry leader. Our knowledgeable Health Enthusiasts® are here to help you find the products you need to reach your goals. Since 1977, our family of customers have trusted The Vitamin Shoppe® as their go-to store for vitamins, supplements, protein, and more.

Now, with our Healthy Awards® program, wellness has never been more rewarding. You'll earn points towards Awards every time you pick up your must-haves. Plus, it’s easier than ever to stay on-track to ignite your potential with convenient, easy, and 100% free SPARK AUTO DELIVERY™. You'll even save 10% off every auto-delivered order, with the best price guaranteed.

Some achievements are small, while some are epic, but we celebrate your entire journey by recognizing all the little wins along the way that add up to big gains. Whatever goal you're seeking to acheive, we're here to help you get there. We know what it's like to think you never will, and how good it feels when you do. We know what works, because we've seen the difference our products and programs can make.

The path to victory is different for everyone but chances are when you get to where you want to be, it won't be long before you find somewhere else you want to go. We'll be ready.