Build a Value Culture

You built your processes.

You implemented your software or SaaS tools.

You saw some improvement, but you know there’s more to be had.
Now what?

Customer Value

Value has the power to align sometimes disparate functions within an organization, keep companies out of the commodity trap, and arm sales with the information to thwart Poker Playing procurement pros. In short, it’s the antidote for today’s most challenging business issues.

Holden Advisors has dedicated the past 15 years to helping clients build value cultures which result in the transformation, acquisition, or retention of profitable customers. How can we help your organization build a value culture?

Value Pricing Consulting

Holden’s Value Transformation ConsultingSM leads the way to understanding the value you deliver to customers using an outside-in approach. Using this customer-based foundation, our team can create strategic pricing and insightful tactics for market-leading profitable growth.

Our teams also embed value capabilities into your organization as we work with a core team to identify and quantify your differential value, define good-better-best offerings aligned to value, price offerings to take a fair share of that value and develop sales tools that communicate value in terms credible to customers. Your team will work side by side with our consultants so at the end of the project, your team owns the capabilities, not a presentation deck.

Our time-tested approach drives:

Enhanced cross-functional alignment so you can get the best thinking from all your teams

Improved pricing discipline

A practical, not theoretical, approach to value-based pricing

Ultimately, market-leading margins

Value Workshops:

Holden’s Value Transformation WorkshopsSM build internal capabilities around understanding value and beating the competition in your target markets. Using a three phased approach, we build on your internal expertise and experience by adding in the customer perspective to business practices to drive profitable growth.

We embed value capabilities into your organization to identify and quantify your differential value, define good-better-best offerings aligned to value, price offerings to take a fair share of that value and develop sales tools that communicate value in terms credible to customers. Our interactive workshops teach your team core value techniques, using your own customer and actual deals as case studies to make learning real and actionable. We have optimized our workshops to be efficient and effective, respective of the demands on your staff.

Quick Links

Value-Based Pricing

Achieve price improvements and profitable growth through value-based pricing. Learn how to align your teams around value to execute mutually beneficial growth for your organization, and your customers.Learn More

Sales Effectiveness

Drive profitable growth. Negotiating with Backbone is an integral part of the journey towards breakout growth, fostering an organizational ability to communicate, execute, and get paid for value.Learn More

About Us

Holden Advisors are experts in the pricing and sales performance development space. We help our clients take control of their differential value and use it to transform their business.Learn More