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Working in a search marketing department for Online Higher Education (for some of the aforementioned schools) I know all too well the reason for this... They won't let us market them properly! It takes months of approvals and rewrites and top down decisions to publish even the smallest of press releases or landing pages. Even SEO 101 on page optimization is pushed against and needs the school's (and their picky board members) approval. I think, no I KNOW, this is why private for profits are getting ahead in their online presence...

This is also why social media is almost impossible to participate in unless initiated by an alum or student. It's downright frustrating and in the end the reason for what the article has found...