Denim of Virtue is a premium denim brand manufactured in LA. “We didn’t want to just throw ourselves back into the ‘premium denim’ market without delivering a product that was truly luxe and worthy of the name. That was part of our Virtue… giving our customer denim that feels so good on they won’t want to take it off, and really introducing looks that stand out in the marketplace,” says the brand’s designer, Elizabeth Bae. And make no mistake, she they’re living up to their manifesto.

Sourcing the very best denim fabrics from around the globe, DoV developed new techology, “X-Fit”—a four-way stretch material that provides an unparalleled slimming effect. They looked to Italy’s Candiani denim mill for durability and France’s soft Tencel-based “Cool 12” material for their relaxed fits (so comfortable it’s pretty much impossible to take off). Finally, for their coated denim styles, they imported specialty fabric from Spain that was treated with an uber-soft wash.

What was your first thought when you tried them on?

Comfort factor. I’m used to wearing raw denim. These are more like wearing a soft moccasin after years of wearing strong tough shoes.

Where/when would you wear these?

I’ve been wearing them to brunch, for walks along the waterfront in Williamsburg… they have the perfect look and feel amazing. I’ve dubbed them my “resort jeans”.

How’s the fit?

I really like the medium rise with a tapered slim fit. They have the perfect amount of stretch and are really comfortable. The contrast cuffs are another visual bonus.

DT’s Eric recently pulled on his first pair of OPENMARKET jeans (the K1 tailored straight leg jean in red), and he’s here to tell you all about it. OPENMARKET is an LA-based men’s denim and knit basics brand—we showed you their rugged lookbook last week. Eric had been searching for a pair of red jeans for a while, and now that he has himself a pair, he’ll tell you what he thinks.

[nggallery id=1109]

What was your first thought when you tried them on?

They seriously kick ass. These are my first pair of jeans that aren’t black, blue or gray… so I was extremely excited to get them.

Within an hour of wearing them, I received compliments from customers who demanded to know where I got these awesome jeans. I’ll never forget the day I got them- it was a Friday. On the way to the bar, after work, people couldn’t help but stare at them as I passed by on the sidewalk. It didn’t stop there. Everyone at the bar was asking about my awesome new pair of red jeans.

Where/when would you wear these?

I will probably wear these all the time. They are surprisingly versatile forsuch a bold color and they go really well with my favorite blue sweater. I wore themto the bar, the beer garden and some non-alcoholic venues like work. They are sharp looking for a night out and comfortable enough to just wear around the house.

How’s the fit?

I’m 6’6 and pretty tough to please when it comes to size and fit, but these jeans look and feel amazing. They are a slim fit, but they don’t feel tight. I really don’t think I’ve ever had a pair of jeans that fit so ideally on my stature.

One of the best things about the jeans are the back pockets: the intricate detail in the stitching catches the eye and let’s you know that these are quality. I now know the joy of having red jeans, and look forward to adding more color to my wardrobe!