The fusion of art, science and creativity is the driving force behind Matt Swinney’s ambition and passion for the haircare industry. Matt has been highlighted as a Beauty Genius by Elle, and recently took home the trophy at the 2013 North American Hair Styling Awards (NAHA) in the Avant-Garde category. A three-time NAHA nominee, his work has also been featured in popular trade publications such as American Salon, Modern Salon, and Canadian Hairdresser.

As a director of the L’ANZA Creative Team, Matt travels the United States, Europe, and South America, motivating stylists with his inspired cutting and coloring techniques. At home in Minneapolis, Minnesota, Matt co-owns Evolution Hair Studio – the world’s first L’ANZA Healing Center. Whether instructing a class or touching up a client behind the chair, Matt’s core philosophy remains the same: Help everyone you touch reach their highest potential, while striving to reach your own.