Harry’s

Campaign Description:

Warby Parker co-founder Jeff Raider has launched a new startup called Harry’s which will sell fashionably designed handles and replacement blades at prices less expensive than existing dominant brands. Harry’s price advantage comes from the replacement razor cartridges. Four cartridges cost $8 and 16 sell for $25. For every blade sold, Harry’s donates another, or its equivalent dollar value, to an organization that “helps guys look and feel their best.” Harry’s first charitable partner is a nonprofit called The Mission Continues, which empowers veterans of recent wars through six-month fellowships with a nonprofit organization.

Our Take:

For years, the main players oft-cited in the cause product space have been TOMS Shoes and Warby Parker. Although myriad other cause-based products have flooded the marketplace, none have reached the same level of celebrity as these two cause crusaders. We’re fascinated to see another cause product formulated after Warby Parker’s business model and even more interested to watch consumer acceptance of this product. Will it work? Weigh in with your thoughts in the comments below!