Wednesday, May 13, 2009

Blog Shout Out - Red Slice

My good friend, the talented marketing maven Maria Ross at Red Slice is partnering with Heather Nelson of Champion Assistant to put on a complementary teleseminar. The topic is "The Truth About Branding: What it is, What it does and How a Clear Brand Strategy Can Save you Time, Money and Headache". It's geared towards small business and solo-preneurs, and knowing Maria, you're in for a treat. I'm sure she'll share lots of great ideas and hand out practical advice.

Check it out!

Details: Thursday, May 21st at 12 noon Pacific. Everyone who registers will receive an mp3 of the recording! Visit her site here!

About Me

The Essential Orange is a blog about brands and marketing. My goal is to examine how companies connect their brand to consumers and differentiate themselves in the crowded marketplace; how they build brand affinity and brand loyalty in new and different ways.
I have 20 years experience building brands and marketing strategy for both Fortune 500 and start-up companies including Unilever, Labatt/Interbrew and Starbucks. I joined Starbucks in 1996 where we pioneered new ways to build brands, breaking new ground as a responsible company, committed to environmental and social change. Instead of relying on huge advertising budgets, we developed innovative advertising and marketing programs that sparked conversations and built social networks. I held progressive marketing positions in the U.S. and Canada, joining the international team as VP marketing in 2004.
In 2008 I branched out on my own with a desire to work with companies who wanted to make a difference. I’ve had the privilege to contribute to their success by developing strategies and plans to build a following and effectively communicate their story leveraging both traditional and social media marketing tools.