Comments

Why is this any surprise? Big internet co’s including Google are spending billions on app platforms and refining the ecosystem. This is easily one of the most functional tlds ever released to date. Every product and IoT device will be tied to apps. Apps are our modern day tools and this tld clearly distinguishes them – both technically and marketing wise. Me thinks Google knows something we don’t…

Unless you have an actual software app (application) the matching .app domain is pointless. Reselling value is very, very low. Sure, many will treat .app domains as generic, .XYZ style, perhaps if they get a keyword that’s already taken in .com (for sure) or in other TLDs/gTLDs. “Gold rush” frenzy is the best way to waste money, as with most gTLDs of course.

“Software app (application)”. This is 2018. You might want to spend more time in today’s web development communities and less in domainer forums. It will immensely enhance your long-term domain name considerations.

They will run a profit. Once it comes to full fruition, they will be earning at least $10-15M /year … So a 2-3 year return on investment and regular income after that. Not considering they sat on it for 3 to 4 years. Google will make money, not a question. Not that it’s their primary income. But who can’t use an extra few million a year?

Safe and secure web development is absolutely on the priority list of Google… In multiple sessions they mentioned extensions and the relation to new application tools. The word ‘app’ was redefined today. Yesterday’s app is much different than todays app. Technology always evolves, protocols adapt and/or change….The idea of downloading an entire app on your device and sucking all the CPU processing, power and memory is becoming ancient. Apps are now running on the largest operating system, the internet. Interaction is faster and more secure…Before one understands the potential of .app, one must understand tomorrow’s app and not yesterdays app.