The purpose of this blog is to provide a forum to discuss and deliberate on the strategic role of public relations and communications management in Canada. I will endeavour to provide readers with the latest research, theory-building, and international perspectives on our profession.

Monday, January 12, 2009

Thank Goodness for This New Thing Called The Internet

While preparing for tomorrow's lecture on crisis communications, I came across this clip from an interview I did on CTV Newsnet in the weeks following the federal election in October. The real secret behind this interview is that my two teenage boys were sitting off camera and threatening to yell and scream just to see how I reacted during the interview...oh the joys of parenthood! The camera guy loved it.

My key point is that political parties, just like organizations, must find a competitive strategic point of differentiation and their leaders must reflect that differentiation as well.

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About Me

Dr. Flynn, APR, FCPRS is an Assistant Professor and Director of the MCM Degree Program, DeGroote School of Business - McMaster University and has been a member of CPRS since 1986 and received his accreditation in 1993. A 22-year member of the CPRS Toronto Society, Terry also became a member of the Hamilton Society in 2004. In early 2005, Terry was appointed as the Chair of the Task Force on Public Relations Education and at the 2007 national conference in Edmonton he was re-elected to the board for a three-year term. Since his first election to the Board in 2005, Terry has helped guide the development of the new National Council on Public Relations Education, has been active in helping to design a national market study on the scope and value of the practice of public relations in Canada, and helped to secure sponsorship for the national membership satisfaction survey. Terry has also been a strong supporter of educational awards programs at the national level.