If you’ve been following our summer camp posts, you know that we’re sad to call this series a wrap — we’ve learned so much over the past couple months from our featured expert interviews. We’ve talked with 16 of the most trusted experts we know, enjoyed perspectives from across the organization, learned a lot about how marketing overlaps with different areas of expertise, and how marketers can help. And above all, we strove to answer one important question:

How can you improve your marketing?

So there you have it: below you’ll find all 16 interviews with tactical, how-to advice. Check out the topics that most interest you, and be sure to scan down and grab a copy of our Complete Guide to B2B Marketing Success for even more hands-on advice!

Sales manager Phil Simpson shares his insights on the challenges that B2B sales reps face, how he uses marketing automation on a daily basis, and how marketers can help his team accomplish their goals. Phil answers questions like:

Anna Sims and Scott Konkol give a behind-the-scenes look at the Pardot training team, share their expert thoughts on the industry as a whole, and give actionable advice to other businesses trying to put an effective training program in place. Learn:

Chris Kelly, Software Engineering Manager and mountain biking aficionado, talks shop about what it takes to manage product development at a growing company, how to prioritize the wants and needs of other departments, customers, and customers-to-be, and more, including:

Rachel Newcity, Technical Support Manager, describes how her team ensures that the post-implementation customer experience is top notch and draws some important parallels between customer support and customer-centric marketing. Learn:

Cliff Seal, a prominent expert in the Atlanta tech community and a tenured member of the Pardot team, discusses an area of User Experience (UX) that is particularly pertinent to B2B marketers: website effectiveness and lead generation. Find out:

Susan Spicknall, Senior Implementation Specialist and a long-time Pardot veteran, talks about getting started with marketing automation: how you can prepare, tips for getting started, and ways you can take your marketing to the next level. Learn:

If you’re planning to join the wonderful madness that is Dreamforce on September 15th, you can’t afford to miss Suzy Matus’ advice for getting the most out of this incredible opportunity to connect with your peers and get more out of your investment — as an attendee or as a sponsor. Find out:

Rob Phillips, CRM Engineer at Pardot, joins us to share his expertise on the marketing automation and CRM integration process: what to expect, how to prevent common roadblocks, and how to get the most out of your new system. Find out:

Marketing Operations Specialist Isaac Payne shares what he’s learned from building and analyzing Pardot campaigns and reporting — a very important topic that many marketers still struggle with. He discusses:

common obstacles that marketers face in getting started with reporting.

Demand Generation Manager Ryan Johnston shares his expertise on building and managing campaigns — from kicking off your strategy as a novice to seeing more success as an experienced marketing automation user. You’ll get:

For our grand finale, meet Laura Horton, Pardot’s very first marketing hire and the fearless leader of our content team. Laura’s shares her experiences in watching Pardot grow from a small startup to a division of a Fortune 500 company — and how she used the Pardot product all along the way. Learn:

how Pardot uses Pardot.

how we saw success early on.

how other small teams can do the same.

What topics did you find most interesting? Are there any topics we didn’t cover that you would find helpful? Let us know in our comments section! Still looking for tactical advice? Check out 80 pages of (free) best practices and worksheets in our Complete Guide to B2B Marketing Success!