Build Your List-Building Foundation!

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What I’m about to share with you, is the cornerstone to the foundation of your list-building!

It’s where it all begins!

Wiki definition: The cornerstone (or foundation stone) concept is derived from the first stone set in the construction of a masonry foundation, important since all other stones will be set in reference to this stone, thus determining the position of the entire structure.

If you’re beginning your list-building experience, great! Congratulations! You’re taking a big step to serving a much larger community, getting your message out in a much bigger way, and filling your programs and groups! And if you’ve been building your list already and have found it to be fairly non-impactful experience, there is a good chance that some fundamental piece is missing…

Click on the video, to find out what this cornerstone is, and why is so important!

Those two foundational pieces, are pivotal to list-building success! Without either of them, you’ll go nowhere fairly fast. We don’t want that! We want your success, to deliver your best work!

And remember just like Wiki, says the cornerstone is the first stone in your foundation! Let’s build your business so it grows, unlike buildings that topple with shaky foundations to begin with!

Your marketing and list-building success is hinged on creating a focus on a group of folks who have a common issue as well as fit into your ideal client profile, and having your website and email management system in place. What you create beyond that, with the visibility strategies and methods you choose, will have the desired impact! If the cornerstone is not in place, it will all be fairly anti-climatic and feel like a struggle!

See you on the call! Here is the link to get your call in details! Gems abound!

Great video Louise! I think it’s important to build a good foundation, especially when starting to build a strong list. Regarding point #2 (don’t want to give it away), I am amazed at how many people don’t have this fundamental piece first thing on their website. SUPER important! Also, to have it set up right. Although, there is so much information out there, that I understand how it might be hard to figure it out for the non-techy crowd. (which is why i have a business lol). Glad to see you are going to go into it more. Looking forward to your next video!

You are so right! Way too many solopreneurs are fuzzy on their “who.” When you’re crystal clear on your “who”, everything else falls into place so much faster. And as Laurie commented, your second point is absolutely CRITICAL. When I look at websites outside of direct marketing/Internet marketing DON’T have this key element. It’s a huge mistake.