Honda eStore Facilitates Online Generator Purchases

Honda Power Equipment announced today that, for the first time,
customers will be able to purchase Honda generators through the
company’s website, www.honda.com. The new eStore facilitates the entire
purchase transaction online 24 hours a day, seven days a week.

Once entering the Honda eStore, customers enter their zip code,
select a participating eStore dealer in their local market, view the
dealer’s selling price, and enter their credit card information
to checkout. The system also enables shoppers to decide if they want to
pick the generator up at a participating local dealer, or have it
shipped to them.

“This was the next logical step in increasing convenience for
our customers,” said Honda Power Equipment vice president, Steve
Bailey. “eStore provides customers with another way to purchase
generators and still have a service relationship with a local
dealer.”

In addition to facilitating the purchase transaction through eStore,
Honda.com serves as a resource for generator related information. The
Power Equipment website provides a wattage calculator and a guide to
the power requirements of many common household appliances and tools.
In addition, it provides information on generator safety and properly
connecting a generator to a house for emergency standby power.
“Having a thorough understanding of your power requirements is
the most important factor in making a generator purchase
decision,” said Tom Pernice of Honda generator product
planning.

Although generators will be the first Honda Power equipment products
offered through eStore, additional product lines will likely be offered
in the future.