Sony readies for holiday season with new ad campaign

A new ad campaign and a more humble attitude could bring Sony some Christmas …

Posting on the increasingly prominent PlayStation Blog, Sony Computer Entertainment of America's vice president of marketing, Peter Dille, is getting the company's act together. Gone are the days of boisterous and outlandish claims, it seems, and in their stead comes a humble and more focused Sony ready to make up for past mistakes with particular attention paid to what gamers want: games.

Leading with this new mindset into the holiday season, Dille revealed today a brand new ad campaign meant to showcase what the console can really do by—as strange as it seems—showing the good games out now and those coming soon to the console.

The new ads feature the PlayStation 3 sprouting an array of arms which prominently hold various game-related items like axes, sports peripherals, and so forth. As the PS3 spins around and showcases these arms, various clips of the console's big titles play out: Warhawk, Uncharted, Heavenly Sword, Gran Turismo 5, and more can all be spotted. Easily identifiable as ads for a video game console, I fully expect these TV spots to make more headway than some of the company's otherattempts.

With the new campaign, Dille points out, comes a variety of positive improvements for the system itself, including the new (and possibly improved) 40GB hardware slated to hit the streets tomorrow, the cheaper 80GB hardware, the increasing amount of good software, and a good 2008 ahead. And what of the PlayStation community? "You guys are our biggest fans, and I can tell you all with complete sincerity that we work hard to earn your trust and loyalty every day," Dille remarks. "Because we know if we can meet your high expectations, you’ll tell your friends and the rest will take care of itself."

There's no question that the PlayStation 3 is in a better position going into this holiday season than last—my increasingly worn-out Ratchet and Clank disc is a testament to that—but the company still has an upward battle ahead of it.