Content Strategy

You want to bring value to people with the work you've already done. From the basic concepts of how to begin a content audit, to the gritty details of how to structure a value prop, you're a pro by now. But what does it all look like? Where the rubber meets the road, you need to be able to take … [Read more...] about Content Templates for Small Businesses and Nonprofits

Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, … [Read more...] about How to Repurpose Content When your Market Changes

The purpose of a content audit is two fold. First, only keep the best stuff on your site because simple = better. Second, make it easier for the right audience to see how valuable you are to them. So far in this series on content auditing, showing value has played second fiddle to what I've written … [Read more...] about The Basics of How to Write Value Propositions

Content that's valuable to your audience is valuable to your business because it can help website visitors decide to choose you. My previous posts in this series on content auditing have emphasized bringing new value through a new website. But how do you determine what of your existing content is … [Read more...] about How to Determine Your Most Valuable Content

You're moving to a new website! Your market has changed or you have a few more resources and it's time to make a change for the better. Awesome. A new website can help you bring more value to your customers or your community. But how do you decide which content goes and which stays? This blog post … [Read more...] about Old Content on a New Site: How to Reuse Old Content

Most small businesses and nonprofits don't need a blog or complicated website.
That's a hard fact to swallow for those who see these types of content as the keys to growing a bigger audience. But those who remember my intro to SEO know that you can only grow an audience when you provide them … [Read more...] about What is a Content Audit and When Should You Do One?

Of all the different aspects of Search Engine Optimization (SEO), the most important for small businesses is “Local SEO.” The name says it all: this is search engine optimization for a very specific physical reason. But why does this matter more than general SEO?
If you’re a small business trying … [Read more...] about The Basics of Local SEO

Today we'll unshroud the most mystifying part of writing for your website.
Search Engine Optimization (SEO) is often met with fear by writers and frustration by developers. When you're building your own website and have to fill both roles, the struggle doubles.
How do I turn my writing into … [Read more...] about What Actually Works for SEO?