Lead Magnet Design – Wishpond Marketing Automation Tool Review – 2019

IntroductionLead Magnet Design

Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually which have sufficient capacity to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Lead Magnet Design

The inclusion of Wishpond on the Ready to Rocket record is a testament to The way the nature of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.

Authentic to the hilt, Character of digital advertising is evolving to get better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the marketing industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.

What is Wishpond?

Wishpond is an Impressive tool which caters nearly all of your marketing needs. The highlight of the tool is lead creation and the next analytical procedure. Wishpond helps in building interactive landing pages and layout contests, track prospects, send mails, and do so much more.

Wishpond Allows you to understand”where precisely” and”the way” to step ahead. To put it differently, it is”completely automated” and”free forever” marketing tool which catalyses the easiest process of generating and nurturing leads.

In this website, I Will walk you through the minute information of the tool, compose Wishpond review. According to my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the main features of Wishpond. Lead Magnet Design

Wishpond Review — Attribute Highlight

The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.

Pop-Ups and Types

It’s possible to add customizable forms to your landing page. There are numerous Flexible templates to select from. Form construction is very simple with the drag and drop builder. Like landing pages, you can make several variations of your own form and run A/B test. All these forms are easy to make , print and share it (site, site, Facebook Page). You might also publish on wishpond.com and share it. Listed below are few more add-ons you get-

File upload field in your form to accumulate files and files.

Drop down menu to get a very long list of alternatives. This keeps your form short.

Multiple check boxes for prospects to opt for over 1 alternative that Suits them.

Multiple-choice questions.

CAPTCHA field.

Hidden fields to collect analytical information like source and referrer.

Real-time analytics.

Advanced CSS and Javascript to customize the Appearance of your landing Webpage

Merge tags to customize your own forms.

Wishpond lets you create six Distinct Kinds of well-timed pop-ups-

Exit intent: This pop up is the last attempt to grab the attention of Those prospects which are just about to leave your website.

Timed Pop-ups: You can time your popup to appear after the visitor has Spent a specific quantity of time on your site.

Entrance pop-ups: The minute a visitor lands on your website, a popup appears.

Click popups: These pop-ups turn any link or image to some 2-step opt-in process.

You can use Javascript to target your own popups according to Any Sort of filters. I call them”goal popups”.

The drag and drop Editor makes pop-up building an easy task. Additionally, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You are able to target your popups as you desire, for example, you can choose on which pages the popups will look and at which it won’t. Lead Magnet Design

A/B testing feature is available in popups as well. You can test and determine which one is Giving you desirable results before finalising one. Other important attributes include Social Share Buttons. You can add societal sharing buttons for your popups (such as Facebook, Twitter, and G+).

Wishpond supplies A separate section for direct data direction where you can see all of your customers and their information. It can be sorted into different lists as per the category you desire. It’s five main regions:

Stats provides a global Summary of activity taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric info to take note of the amount of prospects opening emails, switching on campaigns and page views.

Leads provide you with a detailed view of Various leads sorted by most recent activity. With every click on a lead, you can receive all the details of the lead, including their activities, profile data and which lists they are part of.

Visitors include those that viewed the page but did Not convert in your form. With the use of this system of collecting visitor information, you can track even before they have converted. When they finally fill out among your types, all of the tracking data associated with their account unifies into their new lead profiles.

Lists Permit You to see which leads are part of which lists. This is one of the most important section and a place to come back and look for different list segments especially If You’re creating different clever lists and inactive lines with marketing automation

Lead Properties enables you to view all the Customized lead Properties across all your Wishpond campaigns.

Landing Pages

Wishpond has Beautiful templates to get your job simple. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. 1 slight issue that I faced when using the editor would be , I had to click several times to pick a text. You have to double click it to select and edit, but I figure I double-clicked it to get a couple of times. But what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could can click few times additional! Each of the templates are cellular responsive. With more than 100 templates, you can produce a high-definition landing page for any industry.

You can conduct A/B Evaluations for numerous variants of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Depending on the precise findings, you can zero on the very best edition of your landing page. You’ll need no programming knowledge to make such interactive and all-device-compatible landing pages.

This is not all. You are able to do with the landing Page builder on Wishpond.

If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. Similarly, you can easily publish your landing page on your own domain and sub-domains.

You can add Auto-submit hyperlinks to your own emails. This lets your leads to register immediately for a training or marathon or enjoys of such by simply clicking on the hyperlink. They do not need to give any other additional information.

Wishpond also Allows you to provide Parallax Effect. This means that you can have amazing and contemporary landing pages in a click. Add to the, Advanced CSS and Javascript to personalize the appearance of your landing page and include analytics tracking code and Real-time analytics to get greater insights.

Contests and Advertising

You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to get into your contest. I’ve already discussed the customizable types over. You can use this feature here as well.

To help you make Your contests interesting and far-fetched, Wishpond comprises ten other apps that help with creating engaging social promotions-

Sweepstakes

Photo Contest

Instagram Hashtag Contest

Coupon

Essay Contest

Vote Contest

Photo Caption Contest

Pinterest Contest

Referral Promotion

Video Contest

You can publish and Run social promotions on societal media platforms like Facebook, Twitter, or in your own site. Be it any platform, your promotions and contests will look good on laptops, tablets and phones. It is possible to find more enjoys and follows by adding a Facebook Like a Twitter follow alternative. Lead Magnet Design

Wishpond Integrations and API

Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of resources Wishpond integrates with:

CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –

Salesforce

Infusionsoft

Insightly

Batchbook

Highrise

Pipedrive

Contactually

Close.io

Clio

Lead capturing is Followed by auto syncing of prospects between your email marketing app and Wishpond account. This is facilitated by apps like:

Constant Contact

MailChimp

AWeber

GetResponse

Benchmark

Campaign Monitor

Mad Mimi

ActiveCampaign

Emma

Wishpond incorporates With a help desk app UserVoice, and also with SurveyMonkey for successful surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar can help you run smooth webinars for your leads once they sign up on a few of your campaigns.

Wishpond also Integrates with Zapier, which in turn provides access to over 500 additional programs.

Wishpondlets you Construct your integration using the Wishpond’s REST API.

Marketing Automation

Marketing automation is A boon for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re looking for trickle email campaigns or want to send personalized mails, Wishpond has all the features ready for you.

Not only this, you Can add dents to your own leads and section them based on their activities. Add to this; you get real-time analytics that will help you measure the performance of your automated workflow. It is possible to use combine tags to personalize your emails based on the info you have on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the jobs easier for you.

Wishpond: Pricing Plans

You Can pick from three different programs Wishpond provides — Basic, Pro and Growth. Aside from the common features, the Basic plan has a limitation on the leads up to 1000, Email marketing per month up to 10,000 using one user that has a price tag of $45 for monthly.

Guru Plan also includes a limit which enumerates to precisely 2500 for prospects, 25000 for Emails per months and number of users around 5. In addition to the common features, the Pro program also offers Professional Integration, A/B testing, Custom CSS, Custom Javascript, and API Access. The Guru package includes $78/month.

The Growth program is for $129/month using 10000 maximum contributes with unlimited users and all the other prominent features of Pro and Basic packages. Along with all that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for all. You can sign up for a FREE 14-Day trial for some of those programs before paying. Lead Magnet Design

Special Rewards From Wishpond

Wishpond also Provides unique perks in the majority of their other services. If you are a client, you can avail these offers:

30 Days free for Appointlet which is a helpful tool to reserve appointments with Leads straight from Wishpond;

Free Trial and discount in 30xofAds which is a comprehensive screen and PPV marketing research tool which assesses competitor’s ad strategy.

Wishpond Review of Affiliate Programs

Wishpond Also provides affiliate benefits to website owners, owners or internet marketing experts. It provides a recurring 30% commission with no payment for your service. You get consistent online payouts that will be readily monitored through GetAmbassador. When you join as an affiliate, you will be provided with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will directly link it with your affiliate account; and when the visitor purchases a subscription, either about precisely the same trip or afterwards, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.

As An affiliate in Wishpond, you receive a more than marginal accessibility to innovative advertising tools such as GetAmbassador and Tracking Dashboard that allows you to monitor all your activities including clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, participate effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to await a short time!

Wishpond for Agencies

Wishpond supplies A simple software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly in this scenario. You can:

Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clients.

Collaborate easily with your group with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they are working on.

Use Cases

Wishpond is praised And applauded by various startups and agencies across the world. One such company is TrueCaller. A very common title, Truecaller lets you identify who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of this success story.

TrueCaller desired To gather tales of the users in a creative way. The main aim was to understand how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all of the information, which is what happened:

Over 70K+ participants

TrueCaller became the top keyword on social media during the competition

1000+ testimonials

400 percent increase in Facebook followers

Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies that show the merit of Wishpond as a tool.

Wishpond: Competitive Analysis

No review is Complete without assessing it against other powerful competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a tough competition. But here I will just tell you why I’ll vote for Wishpond out of those four programs:

Wishpond vs. Strutta

Strutta doesn’t Provide any free support, and their strategies are quite expensive. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several different channels.

Struta Does not have the site popups feature. The assortment of templates is also less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead information analysis that may be used for turning leads to loyal clients. I think with Strutta, I needed to spend more time. On the contrary, Wishpond did save a lot of time.

Wishpond vs. Rafflecopter

Rafflecopter and Wishpond have many similar features. But, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I would still vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.

Rafflecopter, on The other hand, has a FREE plan that might entice users. But I am sure those that are reluctant to compromise their marketing needs, will proceed and’purchase’ a plan which suits their requirements.

Wishpond vs Aritic PinPoint

Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond offers global stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on lead behaviour, events, period in which the lead/customer is presently in with respect to the buyers’ journey, and demographics such as location, age, sex, linking date, etc.. Email campaigns are complex due to this comprehensive segmentation.

Also, Aritic PinPoint operates on a multichannel strategy towards marketing. It’s possible to connect and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and social media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more advanced than Wishpond and contains a lot of attributes, it’s costlier. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.

Update: Wishpond has updated their website with GDPR related information And today has all the detail available here to assist their European clients and European Subscribers.

Wishpond vs. Shortstack

I Was naturally lured towards Shortstack by just looking at the price! Their services start from zero and proceed on to $29 for your basic plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, together with Shortstack the amount of users or team members is also strictly limited to one. In cases where multiple users are desired, a cost of about $29 per month is achievable; unlike Wishpond which can provide a number of users with limited access to info.

Conclusion

This brings us The end of the review of Wishpond. This tool Is Ideal for a marketer, and I Must say it is a very simple to use the tool. Now That You’re aware of each of the Attributes, pricing and perks strategies, you must begin using the tool. You can Always start with the 14-day trial period to the plan that suits you. Let me Know your views about the particular tool, and if you happen across another better Alternative to Wishpond. Lead Magnet Design