smartphone trends

In 2014, there will be more than 2 billion smartphones global. Mobile is becoming not on the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations- it will transform your entire business. 2014 will be the year that companies increase investments to transform their business with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over hyped topics that we believe will fail to provide real business value in the short term.

Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Just about everything is going mobile. Industries such as retail and financial services are going mobile to increase efficiency and generate more revenue. Mobile business apps and mobile enterprise apps have the potential to transform organizations. This white paper discusses key mobile trends and analyzes how financial services organizations must change their IT application development, testing, monitoring, and management methodologies while extending their services to multi-client mobile environments, leveraging both Native and Mobile-oriented Web apps.

Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals.
In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences
These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.

Did you know that sales reps typically waste up to 16 hours per week on non-selling tasks?
If your sales team is spending too much time on non-selling tasks, logging sales activities to Salesforce, hunting for customer information and documents, or copy-pasting data between separate systems, they might resist the rise of mobile CRM solutions like Salesforce1.
However, it’s important to figure out how to enable these teams in the field, as 55% of salespeople will access sales applications exclusively through smartphones or tablets by the end of 2016. It’s not surprising that salespeople will increase their use of mobile apps 125% from 2015-2017.
In this whitepaper from Tact, you’ll learn 1) common challenges facing field sales teams, 2) a framework for thinking about mobile sales productivity, 3) essential characteristics for evaluating mobile sales solutions, and 4) key trends in mobile sales.

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.

With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.

Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals.
In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences
These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.