Entrepreneurship

In the 2017 electronic age, you might be surprised to learn that although 87 percent of research focused on buying activity centers on e-commerce transactions, 92 percent of consumer purchases continue to take place in stores. If you are not yet selling online, or if you have failed to optimize your internet presence, you are limiting your reach and denying yourself a great opportunity to boost brand credibility.

Without a great, consumer-friendly sales page, your online marketing campaign is not complete. In fact, your landing page is the chief component because this is how you make that first impression. Within seconds’ viewers will decide whether to stick around and accept your call to action, or keep on moving.

If you are not developing a relationship marketing plan for your business, you could be in trouble. In a world where business owners and marketers are constantly being told to work to find new customers, the value of customer loyalty can sometimes get lost. When you think of major brands like Apple, it is quite clear that a large portion of their success comes from the incredible amount of loyalty consumers have for their brand. It is astonishing to think about the fact that Apple has, time and time again, convinced consumers to buy new iPhones that have very little ...

Recently, I created a series of posts that covered the multiple, unfortunate reasons that cause internet marketers to fail in their endeavors to build a successful business. In case you missed them, go ahead and take a look. The Art of Failure Part 1 The Art of Failure Part 2 The Art of Failure Part 3 Today, I wanted to take a look at the other side of the coin and cover the single most important reason that people DO succeed. I’m NOT going to give you some technical mumbo jumbo, but instead, give you the honest, unimpeded truth into ...

Online marketing takes place on the internet (no duh, right?), but that doesn’t mean that many of the same rules that apply to a brick and mortar business don’t also apply to yours. Business is business, regardless of where it takes place, and takes a great deal of socializing with others in order to expand. In Part 1 of my series on the most common failures that trip up so many internet marketers, I outlined numerous aspects that need to be taken into consideration in order to create a successful business. Today, I’d like to show you why socializing is ...