Business Name

What is the exact name you would like in your logo?

What is your industry?

Describe the target audience for your logo

Academic finance people and also practitioners, traders, quants... Wall Street... as Seinfeld says, Bulls, Bears, People from Connecticut...

What are the top 3 things you would like to communicate through your logo?

1) Algorithms or programs or other deterministic recipes, 1s and 0s, that kind of thing

2) Complexity, the whole is more interesting than the parts, something big emerges from simple little things

3) Money, finance, trading...

What logo styles do you like (text only, image only, text and image, etc.)?

Text Only, but it can be composed of images eg 1s and 0s or anything else, but needs to be recognizable as a standalone logo

What colors do you want to see in your logo?

Probably some green would be nice, both in terms of money and a Matrix-y quality, maybe shiny gold if that's possible.

What colors do you NOT want to see in your logo?

I guess brown wouldn't fit, probably.

Where will your logo be used (print, website, etc.)?

99% website, but would need to print it occasionally too. Would also appreciate suggestions for simple solid background color for the cover of a printed academic journal on which the logo will be printed.