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EFFECTIVENESS OF THEIR DIGIPRIME® 4453 DIGITAL PRESS PRIMER WILL BE SHOWN ON LIVE APPLICATIONS WITH XEIKON PRESSES

Lier, Belgium, February 28 2017 – Michelman returns for another edition of the Xeikon Café Packaging Innovations 2017 (www.xeikoncafe.com), set for 28 to 31 March to showcase their flagship DigiPrime® 4453 digital press primer in a hands-on platform. The patented solution for superior print fidelity will be a highlight of live in-mould labelling applications for food containers and wraparound labels for soft drink labels.

The well-known innovator of digital printing press primers, Michelman will feature its DigiPrime® 4453 brand primer, especially formulated for use on Xeikon digital presses, during the 4-day Xeikon Café event. The water-based primer provides excellent ink adhesion to most IML films, improves rub resistance, and is Xeikon-approved for use with Xeikon dry toners (QA-I toner, ICE toner and Cheetah toner) which respectively run on the Xeikon 3000 Series and Xeikon CX3. DigiPrime® 4453 is particularly effective in difficult applications such as in-mould label printing and is suitable for food contact. Food safety in packaging is an important aspect that Xeikon Café visitors will learn about and see in viable solutions during the event and conference.

“Events like Xeikon Café are an opportunity to gain a deeper understanding of the challenges label and packaging printers face,” said Jan Denies, Industry Manager, Printing & Packaging Group of Michelman. “We will be listening particularly to the printers in attendance, to better understand their needs as they transition to digital printing solutions.”

Water-based, environment-friendly primer

DigiPrime® 4453 is a versatile solution commonly used as a primer for digitally printed labels and flexible packaging, and can also be used in conventional offset and UV printing applications. It facilitates the production of premium-quality output on a digital press.

With excellent adhesion to most papers and films, DigiPrime® 4453 is a 100% aqueous product, providing a safer option for operators and the environment and does not yellow or lose its print receptivity over time.

The DigiPrime® 4453 will be featured in live, total solution food and beverage applications in combination with Xeikon presses during the Xeikon Café.

ABOUT MICHELMAN

As a global developer and manufacturer of environmentally friendly advanced materials for industry, Michelman offers solutions for the coatings, printing & packaging, and industrial manufacturing markets. Motivated by unwavering values, and ingrained with a passion for environmentally conscious innovation, Michelman helps companies around the globe establish and achieve their product development goals.

Michelman is a well-known as an innovator in the development of barrier and functional coatings, as well as digital printing press primers that are used in the production of consumer and industrial packaging and paper products, labels, and commercially printed materials.

The Xeikon Café Packaging Innovations is a platform offered by Xeikon and its Aura partners, offering the opportunity to understand, evaluate and experience digital production, and enabling printers and converters to consciously make a business decision. Through demonstrations, presentations, workshops and discussions, participants receive first-hand actionable information and advice on industry innovations and trends.

FlexoGlobal

FlexoGlobal is an independent, Web-based enterprise designed to promote and service the global flexographic industry. We operate in real time, gathering information from around the world and making it available to everyone at no charge in just one click.