2018 Tourism To Japan Breaks All-Time Record

The Japan National Tourism Organization announced that more than 30 million overseas travelers visited Japan in 2018, an all-time record and an 8.7% increase over 2017 (the previous record year).

“Tourism to Japan from the United States – about 5% of the total – soared 11%,” says Naohito Ise, Executive Director of the Japan National Tourism Organization in New York, “with more and more Americans seeking beyond the classic tourism destinations of Tokyo and Kyoto to discover lesser-known parts of the country.”

“American tourism to Japan is expected to continue to rise in 2019 as the country builds up to host major international sporting events,” continued Ise, “with a host of prestigious American media including Japan in their much-valued annual lists of the most recommended places to visit in the coming year.” The list of media is unusually impressive, including the New York Times, theWall Street Journal,AFAR, Architectural Digest, Departures, Fodor’s, and Frommer’s.