Portfolio: By AudienceConsumersA former newspaper reporter, Holten has planned and produced content for consumers throughout his career. A focus on health care means that most of those consumers are patients or have a medical condition.American Diabetes Association– managed and wrote editorial content for catalog that raised up to $1 million a year for diabetes research

Ottobock HealthCare – helped position Ottobock as a resource that helps consumers make informed decisions by writing website content for Prosthetics 101 and Mobility 101Electromed – worked with an agency on structuring the website for the SmartVest Airway Clearance System, then wrote all of the copyKimberly-Clark – developed, managed and wrote magazine distributed to users of Depend absorbent products