FACTORS INFLUENCING STUDENT’S DECISION IN SELECTION OF A RIGHT BUSINESS SCHOOL - AN EMPIRICAL INVESTIGATION

Ms. Stuti Sahni , Dr. Farhat Mohsin

Abstract

Education is the main indicator of social, cultural and economic growth of any nation. It is among the major drivers behind the strong foundation of a society. Education has always been an important source for helping the community out for their financial misery and ensuring candidate's employability. The contribution of higher education in facilitating the overall development of county is well appreciated by all countries Management is a branch of knowledge that is a unique combination of theory and application and being a professional degree it is accepted all around the world. This research aimed at understanding the latest trend in management education with respect to student’s preference. It also aimed at studying the different factors affecting the selection of best B-School. The researchers tried to discover how far, parameters like past placement and internship, total cost on the program, ranking of the collage/university/institute, word of mouth and other promotional activities, profile of faculties and other extra-curricular activities contribute to their selection.

The present study was taken up with an objective to measure student’s perception on the antecedents of management institutes and to assess their selection criteria. The main objective of this study was to evaluate the impact of the above mentioned variables on student’s opinion in selecting the best management institution.

Eklund-Leen S. J.Astudy of the relationship of student co curricular activity, intensity of involvement and other variables to attitude and estimated behavior toward community involvement among college students. Unpublished doctoral dissertation, Kent State University 1994.