Chanel Reintroduces Its Premiere Watch

Chanel proves once again that classics never go out of style—especially ones stamped with that iconic "CC" logo. The luxury brand has just released an interactive campaign (scroll down here to watch the magic unfold) to present its re-imagined Premiere watch style. There's also a video (below) featuring fabulous women about town wearing the time-teller while riding a motorcycle, reading a book, hailing a taxi, etc.

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The watches (there are 12 in total that fall under this line) are similar to the original, which launched in 1987 as Chanel's first time piece (hence, its name). The new version is slightly larger—the case is 28 millimeters instead of 26 millimeters—and you can adjust the chain bracelet yourself at home (instead of having to come into the boutique for the service).

The Premiere watch will be available in April at Chanel boutiques for $4,300 to $28,500.