Play ball! M-Braves eyes bigger crowds

Officials searching for right formula

11:59 PM,
Apr. 6, 2011

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Mississippi Braves officials hope to fill Trustmark Park in Pearl for tonight's season opener, taking the first step toward turning around a trend of sagging attendance for the minor league baseball franchise.

A marketing campaign that includes more entertainment events and celebrities could be what helps the Double-A affiliate of the Atlanta Braves, said team general manager Steve Desalvo.

"We know the last couple of years have been down," Desalvo said. "After the honeymoon period there's a decline before you reach a leveling off period." ...