Seiko UK achieves biggest trading month in decade

Seiko UK delivered its biggest trading month in a decade in October as it cruises towards what it believes will be a "very successful Christmas" for its brands.

The record month for the watch distributor was led by a solid performace from its brands throughout October.

In October watch brand Seiko doubled its turnover year on year, with its Sportura and Le Grand Sport lines said to be performing well throughout the month. Seiko UK said that the Seiko brand is up 23% on last year in the year to date.

Story continues below

Advertisement

Lorus also performed well in October with sales up 10% in the month, and Seiko UK said that Pulsar’s "recent sales into and out of the shops have reflected a great upturn in sales".

Seiko UK marketing manager Kirsten Crisford said: "In terms of value for the whole company we are 15% up year to date and projections for our November sales are looking very positive. We expect to see a very successful Christmas for all of our brands."

Seiko UK said that marketing has played a vital role in the record results. During October the company ran advertising campaigns for the Seiko brand across TV, national press and digital media. It also took over the World Duty Free windows in the Grand View in Heathrow Terminal 5 with displays showcasing Seiko collections Sportura and Astron GPS Solar.

Seiko UK director of sales and marketing David Harnby said: “I am thrilled to report some excellent sales results in recent weeks for our Seiko UK brands. It is a sure sign that our marketing investments have captured the attention of the watch buying public.

"With television campaigns very much underway as the lynch-pin of Seiko’s media investment, it has coincided with the Seiko brand’s biggest trading month for well over a decade."