GROCERY GOSSIP: Save the elephants with help from Amarula and Wild Life Direct

Amarula, best-selling South African cream liqueur will be doing just that – protecting the world’s declining African elephant population — with a special, global awareness and fundraising campaign in partnership with the renowned conservation group, WildlifeDirect.

To kick off the “Don’t Let Them Disappear” campaign across Canada, Amarula is hosting a visually-arresting event in Toronto’s Distillery District this coming Aug. 12, World Elephant Day.

On Sunday, a giant, life-sized ice sculpture made with roughly 103 blocks of ice and weighing around 9,344 kilos. It’s in the shape of an African elephant, and will be placed in Toronto’s summer heat to illustrate the rapid loss of the African elephant population.

The Amarula Elephant will be on display at the Distillery District starting at 9 a.m., and will remain on-site until it has completely melted — symbolizing the alarming rate at which African elephants are being killed for their ivory. How can you help?

Tweet out the message now @AmarulaElephant twitter account and hashtag, #AmarulaTrust, which gives voice to the elephant ice and its message.

Amarula Canada will donate $1 for each of the first 10,000 retweets on World Elephant Day. Research shows we’re at the tipping point of extinction for these magnificent beasts, so let’s spread the word, one tweet at a time.

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