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Transcript of Building Your Personal Brand for Networking

Personal BrandBuilding Your Personal BrandAttracting a following online and in personUse Social Media to Advance Your BrandThe process by which individuals differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition (UVP), whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In your case: internships or jobs.

Be AuthenticRegardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.- Tom Peterson, Fast CompanyIt was inevitableYou have to constantly sell your ideas to teachers, managers, our friends and family, to make things happen in our lives. We have to convince them to take action.Always being judged (umm..your online profile is ALWAYS "findable")3 Laws of Personal BrandingBe TransparentBe VisibleThe BenefitsPromotionsHappinessCompensationBusinessPerks7-Points to Bootstrapping Your BrandStop planning and start doing. Get your ass out there.Position yourself against the brand leader. Better yet BE the brand leader.Be freakishly persistent. The worst thing they can say is "no."Associate with winners. Don't know any? Find some.Do favors for free.Yes, I said free.Be a connector, establish a strong peer group.Partner and work with bigger brands (people or companies). The Person You Are = Your BrandBe found - online & IRLBe personable - not annoyingBe credible - READ truthfulBe an advocate - for you, for othersIt used to be: It’s not what you know, but who you knowThen it became: It’s not who you know, but who knows youBut I believe: It’s not who knows you, but who’s willing to help youSummaryAre you getting noticed?How do you get noticed?Projecting the right imageWhat’s your message – is it clear?Sifting the clutterCreate a followingStand outFind "your people" but meet others tooBe bright, be brief, be gone

Sources: Seth Godin and www.personalbrandingblog.com, Fast Company

Be bright.Be brief.Be gone.Ditch the "elevator speech". Talk to another human for goodness sake.You don't have to be perfect. When in doubt, listen more than you talk.Practice."Hi, I'm a student."