VALE of Clwyd businesswoman Ffion Jones has launched a venture offering extreme sports enthusiasts winter and summer holidays in the French Alps.

Ruthin-based Ms Jones is acting as the sole UK agent for owners of chalets and apartments in the resorts of Chamonix, La Plagne and Morzine.

She says the holiday packages will appeal to people keen on mountain biking, skiing, snowboarding, rafting, walking and climbing.

They are the sort of interests close to her heart - she spent eight years working as a snowboard instructor and ski guide in that part of the world and ran her own business shooting videos for professional snowboarders.

The holiday business is the second enterprise she has launched from her home town since she returned to the UK two years ago. Her first, 7twenty, is a retail business in Ruthin's Clwyd Street selling top branded equipment, accessories and clothing for snowboarders and other sports people.

"I gave the holidays idea a trial run last winter and sold 92 holidays so now I have decided to launch it with its own www.7-twentyholidays.co.uk website," she said..

"There is a lot of demand and I have taken a lot of bookings for this coming winter. Customers can book weekend breaks, a week's holiday or even for the season.

"It was quite easy to set up the holiday business as I still have a lot of contacts in that region and the chalets are owned by friends of mine."

Customers make their own travel arrangements from the UK but Ms Jones can arrange transport from the airport to the resort.

But she added: "It is quite easy to get to the French Alps. The flight from Liverpool to Geneva is only an hour and then it's another hour's drive from there to Chamonix."

The business is able to offer clients wanting to book for this summer accommodation in an exclusive hotel.