Landing Page Design Techniques

Like the rest of the web design, the techniques for designing landing pages are always evolving. Designers and affiliate marketers are always looking for new ways for mastering the digital e-commerce. And the rules for designing landing pages are actually quite flexible, especially when you are targeting just a small chunk of the market.

But one thing always remains constant and that is the fact that it takes a very strong designer’s eye to create a landing page that will catch the imagination of the potential clients. While the main goal behind the design of most of the web pages is the user experience and brand representation, landing pages instead emphasize using some deep psychological marketing techniques to enhance the chances of making a sale. Today we will be sharing with you some awesome techniques for a landing page and what a designer can do to increase the sales of the product.

Use Unique Ad Copy

Truth is that the users around the globe are almost fed up of the classic ad copy sales pitch and one should not really expect any extraordinary results from it anymore. If you take a look at some of the most successful landing pages online then you will come to know that nearly all of them are using some creative Ad Copy to get the attention of their clients.

Using flashy graphics can make your page aesthetically more appalling to your user’s eye but it will also take their attention away from the main objective, that is your product. You can use some of these graphics in the header area and they should always represent your brand. Your ad copy should be well written, yes the writing process can take quite a lot of your working hours and it should. Keep in mind that your message must be clear and to the point, this is not your thesis for a masters degree in English Literature so just keep it simple. Never underline your essential message to emphasize, as any underlined text other than the links will just confuse the visitors.

Keep the Actions Above the Fold

Now this is perhaps the most crucial point. Never expect the visitor to have enough spare time which he or she can spend to scroll down to find the information about your product. If you already have such a landing page then just put a analytical tool in it (Google Analytics can be a good option) and you will get an idea of just how fast the visitors are leaving your page.

Studies have shown that if the actions seem too confusing on your page then the visitors will leave it within seconds. Keep in mind that visitors of your page are looking for something to do there, if you don’t provide them with something interesting to read, watch or listen then you will losing them in seconds.

Providing all the vital information and call to actions above the fold can tremendously increase the chances for scoring a sale on your page. Provide your visitors with a plan to action. You can provide them with an option to sign up in your header area so that they can get updates regarding your product, this can be helpful in generating sales in the long term.

Proper Usage of Digital Media

Using digital media to properly convey your message to the users can be a great technique but i have seen a number of designers over doing it. Remember the purpose behind the creation of a landing page is to present a product and provide as much information as required to entice a user for making a sale. So you should use each part of the page to its fullest for the presentation of the message.

The point is using only the relatable media, this can be anything ranging from audio or video presentations, podcasts or infographics that explains the benefits of your product. Most landing pages contain stock imagery that relates to the product but i will hardly call it a proper use of the space as most of the time they don’t have any underlying message that helps the user in understanding your product. But if you think you have already provided enough information for the user then you can use stock imagery, icons or illustration for filling the empty spaces and improving the look of the page.

Choosing the Right Colors

No matter what medium you are designing for, color choice is always one of the most important aspects. This is also true for designing landing pages as colors invoke a set mood into the visitors of your page.

The color scheme that you choose for your page should be based on your end goals and will vary according to the product for which you are designing the landing page for. If it is for a financial institution then you should opt for black and/or green as both of them offer simulations of wealth and power.

If you are designing it for a professional service then blue can be a smart choice as it seen as a professional color and it creates a sense of security and trust. Yellow is great for pages that targets youth and purple is a good choice for beauty or glamour product pages.