Follow us

Account

GALLERY 13: Levi's - Bellybutton

To sell its new Superlow jeans, Levi's decided to let the navels have their say and these singing midriffs ably demonstrate the product's revealing nature. Gondry's brother Olivier provided the 3D effects and Michel orchestrates the action cleverly, without resorting to the big close-ups you might expect. "Sopranos" actress Jamie-Lynn Sigler makes her singing debut with this rendition of the Diana Ross hit "I'm Coming Out". First shown during "Ally McBeal", 'Bellybutton' shares the same subtle, funny use of CGI and will no doubt help the best-selling female jeans soar even further.