TRENDS

COMPETITIVE LANDSCAPE

The competitive landscape in cigarettes in Chile hinges on two historic main players: British American Tobacco Chile, which maintained a virtual monopoly, with a retail volume share of 96% in 2016, and Philip Morris Chile Comercializadora, with a 3% retail volume share. By starting the migration process from its Belmont brand to its Kent brand in 2016, British American Tobacco Chile potentiated its presence in the premium segment of cigarettes, characterised by intense rivalry in terms of added-value product offerings.

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