There are powerful emotions at play when a consumer is exposed to a green marketing message.

Buying green (or not buying) is much more than a passive act. It provides a cognitive and emotional payoff. Marketing green says something emotionally about your brand and product. We will be conducting the first, comprehensive neuro-exploratory on green marketing to gain actionable insights into the complex and emotionally laden mind of the green consumer.

What is the impact on brand? What does it take to be credibly seen as a green company? What cognitive and emotional forces create attraction to green, but also which ones create skepticism, resistance or even hostility? What are the pitfalls to avoid?

These and other answers are uniquely able to be answered by looking inside the mind of consumers.

To learn more about this study, and how FKF Applied Research can help you with all of your marketing challenges, contact Allen Goldberg, 202.464.6955.