FAUSTO

09.07.2018

written, directed & produced by ALEXAN SARIKAMICHIAN

Let’s talk about FAUSTO as a trigger for you to get together and make the video

AKS: The Alvears is a band that I’ve always supported. I was the producer in their previous videos and, in this one, I changed the role: I worked as a director. Daniel is the leader of the band and my best friend. We put this project together with lots of love and help from many people. It was all teamwork and understanding what the song wanted to convey. In my opinion it has something very nostalgic but with bright and hopeful energy.

What made you want to tell this story?

AKS: I always knew that we wanted to tell the story of a boy who wandered around the city — a little lost — until he found himself in a special atmosphere where he could take part and feel comfortable. When he arrives at the party we wanted him to feel as though there was no more loneliness.

Which aesthetic references inspired you?

AKS: I think the video has a strong visual imprint. It is very sensory, but it is built through colors and ambiance. It was very important for me to work on each of the costumes, I wanted everyone to look cute; I am a fan of the 80s and vintage, but there are also some sporty and modern looks. I think we put together a little bit of everything.

What is the purpose of the video?

AKS: I think it is a video that balances aesthetics and cinematography while being an independent project. It was a job done by talented friends working together. The goal of the video is to reach people and fly!