JOBY Press Release

JOBY Makes Photography Easier, Safer and More Comfortable with Two New Camera Straps - September 10, 2013

JOBY Makes Photography Easier, Safer and More Comfortable with Two New Camera Straps

Introducing the JOBY UltraFit Hand Strap with UltraPlate™ that will Fit any Tripod and JOBY DSLR Wrist Strap that Automatically Cinches to Protect Your Camera

SAN FRANCISCO, September 10, 2013– JOBY introduces two new versatile and adaptable camera straps to its line of functional, ergonomic and stylish products. JOBY’s UltraFit Hand Strap with UltraPlate™ allows photographers to seamlessly transition from comfortable, handheld shooting to capturing composed shots on a tripod. The DSLR Wrist Strap from JOBY protects DSLRs or mirrorless/CSCs (compact system cameras) from accidental drops with an innovative cinching design.

"As we always aim to achieve with all JOBY products, our new UltraFit Hand Strap with UltraPlate and DSLR Wrist Strap enable professional and enthusiast photographers to utilize their gear in an even greater way," said Michael Jue, director of product design and management. "The products’ ergonomic designs provide lightweight comfort without compromising camera security," he added.

Introducing the JOBY UltraFit Hand Strap with UltraPlate

The UltraFit Hand Strap with UltraPlate is a useful combination of a streamlined hand strap and universal quick-release plate. Photographers can keep the hand strap attached to their camera while mounting it to a tripod or even using another camera strap. The hand strap is compatible with standard and pro DSLRs with or without a battery grip.

A comfortable hand strap that offers ultimate ease for shooting in hand, the UltraFit Hand Strap with UltraPlate is also ideal for shooting with a tripod. The UltraPlate features a universal tripod quick-release plate with built-in Arca-Swiss compatibility. Unlike most baseplates on the market, the UltraPlate has two additional 1/4"-20 screw mounts.

Photographers can attach all types of accessories to the UltraPlate without removing the hand strap (unlike other camera straps). Types of accessories that may be added while the hand strap remains attached include JOBY’s Ultra Fit Sling Strap or other camera straps, flash brackets, and other tripod quick-release plates found on all leading tripod brands. This innovative baseplate design makes the JOBY UltraFit Hand Strap with UltraPlate compatible with all camera tripods and camera straps.

The hand strap features JOBY’s UltraFit Layered-Pad Technology™, which provides lightweight support without the bulk. The thin strap pad conforms to the shape of one’s hand and will not interfere with use of the camera’s controls. The UltraPlate’s practical design also provides easy access to a camera’s battery door for changes on the fly.

The UltraFit Hand Strap with UltraPlate from JOBY is an ideal accessory for today’s photographers who like to quickly alternate between shooting modes without hassle.

Introducing the JOBY DSLR Wrist Strap

The DSLR Wrist Strap is a simple cinching wrist strap designed for DSLRs or mirrorless/CSCs. Lightweight and comfortable – weighing less than a half ounce – it is JOBY’s minimalist solution to keeping your camera safe and secure. Featuring a strongly braided cord with a smooth, soft-to-touch finish, the strap is designed to automatically tighten around the wrist if the camera is dropped. The DSLR Wrist Strap was designed for users who do not want a camera strap that gets in their way but crave the security a camera strap provides.

A minimal wrist strap solution with a fail-safe hold, the DSLR Wrist Strap connects to a DSLR or mirrorless/CSC via universal shoulder lug attachment. The DSLR Wrist Strap comes in one adjustable size to fit most wrists and in two colors: charcoal and neon green.

ABOUT JOBY
Based in San Francisco, California, the JOBY brand was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod™ flexible tripod. JOBY creates creative, award-winning photo, mobile and lighting products that inspire the active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. For more information, please visit JOBY.com.