The conservative corporate lawyer, who would later be appointed to the US Supreme Court by Republican President Richard Nixon, wrote a memo to the US Chamber of Commerce’s Eugene Sydnor, putting forth a plan to tackle the environmental and civil rights movements which were pushing for more health and safety regulations.

Powell was addressing concerns held by conservatives surrounding the New Deal and the Great Society, which included Social Security, the Labor Relations Act, Medicare, Medicaid, and anti-discrimination laws.

In his memo, he said it was time to fight back against the "Attack of the American Free Enterprise System" from “perfectly respectable elements of society” like the “college campus, the pulpit, the media, the intellectual and literary journals, the arts and sciences and from politicians.”

Describing them as being the most articulate, the most vocal, and the most prolific in their writing and speaking, Powell said, “Strength lies in organization, in careful long-range planning and implementation, in consistency of action over an indefinite period of years, in the scale of financing available only through joint effort, and in the political power available only through united action and national organizations."

Colleges were targeted for their liberal teachings, with Powell calling for “constructive action” to include staffing colleges with those who “believe in the system”, applying pressure to ensure the right sort of speakers appear on campus, and keeping textbooks “under constant surveillance.”

The memo called for business to play “a broader and more vigorous role in the political arena” through campaign financing and advertising.

Powell recognized that businessmen were not “trained or equipped to conduct guerrilla warfare with those who propagandize against the system,” but called for the “wisdom, ingenuity and resources of American business to be marshaled against those who would destroy it.”

Influenced by his memo, corporate activists and the Chamber began to build institutions to change public opinions. They set up think tanks and created media platforms to influence opinion and subsequently shape policy.

Having an issue with Clinton, State Department, and Foundation? Think Cheney, Iraq War, and Halliburton. Then add profits. #Ethics

The Koch brothers and other wealthy businessmen began to pour money into conservative media and politics, while the neo-liberals took a page from their playbook and started to influence the Democratic party, particularly during Bill Clinton’s presidency in the 1990s.

The Koch brothers sought power to control academic hiring in return for university donations. http://t.co/1NVBV86RrC