TRAINING ON EFFECTIVE INSTITUTIONAL BRANDING

Quite often, the difference between brand-management success and failure comes down to the full-contact spot known as branding. Therefore, institutions must build their brand up, even as competitors are doing everything they can to knock it down. This training programme is thus designed to help the participants understand how to create and manage an effective institutional brand and sustain it in the long run.

COURSE OBJECTIVES

At the end of the course, the participants will be able to:

·Understand basic concepts about institutional branding.

·Understand the strategic implications of effective branding.

·Gain skills on how to create a brand and position it in the market and how to sustain it in the long-term.

·Appreciate the need for branding identity and positioning in the market.

·Learn more about brand rejuvenation and turn around and brand transfer.

DURATION

10 Days

WHO SHOULD ATTEND

Employees from the marketing departments and managers and senior staff members who want to learn about branding in order to create a competitive advantage for their institution.

·This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

·Training manuals and additional reference materials are provided to the participants.

·Upon successful completion of this course, participants will be issued with a certificate.