Bellerose in 8 steps

Because we like keeping control and doing things oursel- ves – from creating our own fabrics to the architecture of our stores – nearly everything we do is done internally.

2. COMFORT

The keyword for every item in our 3 collections. A gar- ment can be elegant, sophisticated, vintage or even avant garde but above all it has to be comfortable and wearable, every day of the week.

3. EXPERIENCE

We focus heavily on experience. Our store teams create a warm and welcoming atmosphere,we have a unique way of visual merchandising and our window campaigns come close to street side theater decors.

4. FABRICS

When it comes to the quality of our fabrics and the ge- neral design of our collections,we always try to surprise with our in-house expertise and constant innovation.

5. FOCUS

We simply love details. There’s a true culture of detailsin the whole company, starting with our designers all the way to the opening of new stores. The same goes for our digital publications, with crazy amounts of time spent on (re)working (on) newsletters or the installation of a new window theme. We are convinced that details alone make a huge difference and should never be neglected.

6. HUMOR

We try not to take ourselves too seriously, which help us to keep an open mind and to listen to what goes on in the world around us.

7. OPPOSITES

Mixing and matching feminine and masculine, oversized and ultra slim, dressy sportswear or color combos that are out of the box We live it, we love it and it simply is our trademark.

8. FAMILY

Because whether you start working here or you simply walk through the doors of one of our stores to discover the brand: It’s too late to turn back really, you’re already part of our extended family. And that is is the way the brand’s been from the start.

Venturing into one of Bellerose’s stores is a little like entering a family home.

— Hélène Brunet-Rivaillon, Le Parisien

It is no longer a secret for anyone (that is close to me), Bellerose totally is my thing. Detailed cuts, solid basics, no branding that is (too) visible, even if some pieces could still be a little more discreet... It’s pretty, it smells nice, their musical selection is handled with care (I admit I’ve already been surprised while shazaming like a villain)...In short, whenever if have some money to spend it’s there that I spend it.