‘Vice agency’ G2 sheds staff

The staff cuts are a result of a rethink of the agency’s strategy – not because of the plain packaging laws and a fall in spend from client British American Tobacco Australia, G2’s GM Ed Commander told Mumbrella.

According to Commander, “a few” creatives and account managers have been among those to leave the agency, and they will be replaced by “people who have stronger skills in trade/retail marketing rather than purely brand marketing.”

Joining the agency today is new MD Matt Crawford from Sofa Communications, to whom Commander will now report.