Hamari Adhuri Kahani had a low start of around 15-20% on average. The film did open a bit better in mass centers like Rajasthan and CI where some stations were 30% but the big cities were low. The slightly better start in mass centers is possibly due to the music.

The opening in mass centers may just help to keep it ahead of Hollywood film Jurassic World though it will be a close call between the two for the collections on Friday. Jurassic World had opened at most places on Thursday so will be its second day.

Hamari Adhuri Kahani is likley to have a tough time at the box office because the first day figures are going to leave it with a lot of ground to make up over the weekend.

Hamari Adhuri Kahani had a poor first day grossing in the 5 crore nett region. The film did better in mass centres while the metros were very low as Jurassic Park was first choice and Dil Dhadakne Do continued to do well in metros.

The film has had better collections than Jurassic World in the Hindi film markets but when the South India collections come in for Jurassic World bit films will be similar and if South strong then Hollywood film may even edge past.

Hamari Adhuri Kahani had best business in the Gujarat Saurashtra belt. The opening is also better than the other recent Emraan Hashmi starrers but that’s not important as opening is still low and the growth has to big on Saturday.

Hamari Adhuri Kahani had a poor weekend grossing around 16 crore nett as the film did not really pick over the weekend. It was second best on Saturday and Sunday against Jurassic World which did pick up. The collections were also lower than Dil Dhadakne Do in the metros on Saturday and Sunday.

The film did a little better in the Gujarat / Saurashtra belt but that hardly makes any difference. Even a Tax Free status in Madhya Pradesh made little difference in CI circuit.

The Hollywood release Jurassic World picked up on Saturday to go over 20 crore nett for the Fri-Sat period which makes it the sixth highest opener of Hollywood in India over the first three full days of release.