GMDC Releases Study on Family Caregivers

GMDC, the trade association representing nonfood in food retailing, has released a study, “Who Cares? Reaching the Family Caregiver Market,” which provides insight into family caregivers, which total an estimated 44.4 million people, according to the National Alliance for Caregiving.

COLORADO SPRINGS — GMDC, the trade association, based here, representing nonfood in food retailing, has released a study, “Who Cares? Reaching the Family Caregiver Market,” which provides insight into family caregivers, which total an estimated 44.4 million people, according to the National Alliance for Caregiving. The segment is valued at $53 billion a year in retail sales, the study states. It concludes this potentially lucrative group is sensitive to how they are marketed to, and ...

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