Immersive video is part of the future of digital advertising

The digital ad space is murky, and it’s becoming increasingly clear that users aren’t seeing as many ads thanks to ad-blocking technology.

And even when they do see ads, more than 60% of users say they find them annoying and intrusive.

Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. In short, the industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else.

But immersive video through virtual and augmented reality could change all that.

For the past seven years, IGNITION, Business Insider’s flagship conference, has collected the best minds in media and technology to share what they see as the future. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.

At this year’s IGNITION, Dylan Mortensen, senior research analyst for BI Intelligence, Business Insider’s premium research service, presented You Missed Mobile – Don’t Miss Immersive Video, which describes how new financial technology is disrupting relationships with consumers, regulators, and legacy players.