Conjunctive wine labeling, or the practice of labeling a wine to show both region and sub-regions of origin, is gaining more attention and traction in the U.S. wine industry. This growth in interest is driven by a variety of factors, including an increased desire from consumers to know a product's place of origin, as well as the growing number of AVAs (American Viticulture Areas), which can create some confusion in the mind of consumers if not linked to a recognized region or state. The big question is: does conjunctive labeling really work?