What I am trying to do in this part of the book is to reconsider our media culture through Jesus, and then to rethink how Jesus’ life, work, and reign should configure our media practices.

The whole purpose of TheoMedia is to allow the biblical story of Creation–Fall–Redemption and the biblical visino of the Triune God to redefine our appropriation and understanding of digital culture. “Media Christology” looks specifically at how Jesus was himself the ultimate medium of God (the divine Word who became Incarnate) and how his own life compels an array of media practices.

I am currently reading a review copy of Craig Detweiler’s iGods: How Technology Shapes our Spiritual and Social Lives (soon to be released by Brazos). I just read Detweiler’s cataloguing of the religious rhetoric and imagery attached to the founding of Apple, the rise-fall-resurrection of Steve Jobs, and the cult-like devotion of Apple consumers (and let me confess that I am typing this post on a Mac). Apple lovers have appealed to Christological language and imagery in describing Jobs and his products.

It is eerie… even if much of it is in jest.

Rather than recasting Jesus to fit our technological fascinations, I would prefer, of course, that we rethink our technological fascinations through Christology.

That is the point of PART 4 in TheoMedia. As it turns out, Christology has a great deal to say about how we use and understand media today. If you get a chance to read through it, let me know what you think… and help me keep thinking about the possibilities.