iPhone’s popularity among Gen Z hits all-time high

The COVID-19 pandemic has done nothing to damage iPhone’s popularity among teens. A survey of 5,200 ‘Gen Z’ teens shows 85% own an iPhone and 88% expect an iPhone to be their next phone, both new all-time survey highs.

The Piper Sandler survey found those numbers up 3% from a year ago. Apple Watch also nabbed the top spot for wearables in the firm’s study that was conducted from February 17 to March 27 as many of the teenagers questioned were living in quarantine.

“Eighty-five percent of teens own an iPhone and 88% expect an iPhone to be their next phone, both new all-time highs,” writes Piper Sandler in the study’s survey.

The semi-annual survey asked teens about their brand preferences. Google’s Android phones came in way behind Apple with a second-place score of 8% of respondents saying they planned to buy an Android phone in the future.

Apple Watch is still the leader among smartwatches for Gen Z but only 31% of teens said they own a smartwatch. 25% of teens with a wearable own an Apple Watch though.

Other notable tech-related findings from the survey include Instagram’s four-year streak at the top of the leaderboard for the most used social media platform. TikTok is climbing up the charts though and debuted in third place. Teens are also eagerly anticipating the launch of the PS5 and Xbox Series X with 59% saying they plan to buy a next-gen console. Amazon also scored the top e-commerce site with 50% of teens picking it as their favorite.