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London Flower Shop News

Floom, the online marketplace and SaaS for independent florists, has raised $2.5 million in a seed funding. The round was round led by Firstminute Capital, and will be used by the London-headquartered startup to continue to expand to the U.S., where it already operates in New York and L.A., and to further develop its software offering.Additional investors include Tom Singh (founder of New Look), Pembroke VCT, Wing Chan (CTO digital experiences of The Hut Group) and Carlos Morgado (former CTO of Just Eat). Morgado has also joined Floom’s board.Founded by 31-year-old Lana Elie in 2016, Floom bills itself as a curated marketplace for independent florists. Alongside this, the company’s technology platform gives florists the software and tools they need to create and deliver “beautifully crafted bouquets” to customers. It’s this SaaS play that Elie says sets Floom apart from competitors.“We rely on a network [of florists], like many of the bigger competitors, so that we can offer same-day delivery without the risk of holding stock ourselves,” she tells me. “But instead of telling the florists what to create and what to... https://techcrunch.com/2018/12/02/floom/

October 23rd online flower delivery experience Floom will launch its same day service in Los Angeles, following on from NYC earlier this year, and with more cities to follow. Founded in London in 2016 by Paris-born and Bali-raised former fashion creative Lana Elie, Floom is the go-to for flower source for style arbiters such as Conde Nast, Glossier and L’Oréal, celebrities including Calvin Harris, Kate Moss, Shia LaBeouf, and The XX, and has been featured in Harper’s Bazaar, i-D Magazine and Wallpaper*. “Floom is the product of my life-long love of flowers and the frustration that the floral industry didn’t have a beautifully curated, easy to use service that brought together all the amazing florists operating under the radar of most people,’ says Elie. Floom is a VC-backed start-up on a mission to become the most-trusted place to send extraordinary flowers from the best independent florists around the globe. Our website’s seamless curatorial-like shopping experience, blends creative and inspiring content and exceptional customer service to create a marketplace like no other, offering a truly unique floral delivery experience. Floom has been voted one of the top UK 100 startups two years in a row, created long-lasting relationships with... http://nbherard.com/pr/fashion-industry-favorite-floom-brings-its-same-day-online-artisanal-flower-delivery-experience-stateside/232992

Waitrose launch surprise flower delivery service for online shoppers

Tuesday, October 30, 2018

The new service is being trialled for online deliveries within the London area for now, but Waitrose plans to roll out the service to further regions in the near future. Lucy Matthewson, horticulture buyer at Waitrose & Partners, says: 'We’re really excited to introduce this service to our online shoppers. The element of surprise is something really fun and we hope our shoppers enjoy treating themselves to a beautiful bouquet for their home.’And of course, if you'd rather choose the flowers for your home, you can always browse a huge selection at WaitroseFlorist.com. ... https://www.housebeautiful.com/uk/lifestyle/shopping/a23560057/waitrose-surprise-flower-online-delivery-service/

Flowers, wreaths laid at Leicester after helicopter crash

Tuesday, October 30, 2018

West Ham United on October 27. There was no confirmation whether London-based Vichai Srivaddhanaprabha, who frequently flies to and from Leicester's home games by helicopter, was on board the aircraft which appeared to develop mechanical problems. BEN STANSALL / AFP/Getty Images LEICESTER, England — The Thai owner of English Premier League club Leicester was on a helicopter that crashed and burst into flames shortly after taking off from the soccer field, a person with knowledge of the situation said Sunday as investigators examined the wreckage and hundreds of fans brought tributes to the stadium.Vichai Srivaddhanaprabha, the team’s owner of eight years, was on board with four others, none of whom were his family members, the person said. The person spoke on condition of anonymity because they were not authorized to release details of the passengers. There was no official word on casualties from Saturday’s crash.Aerial footage in daylight showed the charred remains of the helicopter with part of the wreckage covered by a tarpaulinThe 60-year-old Vichai, who owns Thai duty-free retail giant King Power, is known for arriving and leaving the stadium in central England in his helicopter and it became one of the defining scenes of the club’s improbable run to the Premier League title in 2016.After Saturday’s game against West Ham, the helicopter took off from the centre circle on the field and cleared the stadium roof before plummeting to the ground in an adjacent carpark in a ball of flames.With fans fearing the worst, a makeshift shrine formed from early Sunday outside the stadium named after Vichai’s Ki... https://montrealgazette.com/pmn/sports-pmn/flowers-wreaths-laid-at-leicester-after-helicopter-crash/wcm/e54219ff-fadd-4184-a700-896848cf66bf

This London florist blossomed from a father-daughter double act into a flourishing business

Tuesday, October 16, 2018

The five finalists among our talented Simply Business customers just had to include Floral and Hardy. Well, we couldn’t help it!Here’s the story of how this North London florist stemmed from father-daughter double act into blooming business.Introducing… Floral and HardyBack in 1996, Floral and Hardy began life as a Maida Vale flower stall run by current owner Joanne and her dad.They didn’t rest on their laurels, though, as business soon began to flourish to the point that they outgrew their stall. Fast forward to today and they’ve been in their current North London premises for 11 years.The best thing about being a floristJoanne loves her very early mornings spent at the flower market, where she chooses which blooms to bring back to the shop. Those early starts are essential to getting first pickings from everything that has just arrived in the country.She really loves those early starts?“I am always amazed by how much work I can actually get done whilst most people have yet to start their working day”, says Joanne.The challenges of being self-employedThe biggest challenge Joanne faces in running a small independent flower shop is online and local competition from large supermarket chains that sell flowers.Some people even take flowers they’ve bought in a supermarket into Joanne’s shop and ask her to do something to make them look like they’ve come from a flower shop! She politely declines, but some don’t seem to understand why.The best thing a... https://www.simplybusiness.co.uk/knowledge/articles/2018/10/you-name-it-floral-and-hardy/

USA Today that she doesn’t understand the “horrible” social-media backlash against the bright, berry-adorned trees. “I don’t know who first said it. Or why,” Ohio florist Vickie Wenstrup said. “The first thing I saw (on Google) was ‘Melania Trump covers the White House in blood for Christmas.’” While the first lady’s team thought of the red tree concept for the East Colonnade of the East Wing, Wenstrup and about 250 other volunteers labored for three days to make her vision a reality, sticking red berries on white styrofoam cones and working on other White House decorations. While Twitter users claimed the trees reminded them of blood or horror movies, Wenstrup said the trees may have been inspired by the holly topiary trees on White House grounds or the White House Red Room. First Lady Melania Trump defended the red trees this past week, telling people at a town hall that “everybody has a different taste” in the 21st century. “I think they look fantastic. I hope everybody will come over and visit it. In real life, they look even more beautiful,” Trump said. https://www.thedailybeast.com/florist-behind-melania-trumps-red-trees-calls-backlash-horrible

The Rose Bowl is not only synonymous with the game, which this year pits Big-10 winner Ohio State against Pac-12 champion Washington, but it’s also forever linked with the New Year’s holiday and the grandiose, flower-filled floating masses of creativity, seemingly fallen from the floral gods.The Tournament of Roses Parade, now in its 130th year, on Jan. 1 will cruise 5.5 miles through the streets of Pasadena, California, on its way to the Rose Bowl. The event is televised by ABC, NBC, Hallmark Channel, and RFD-TV, and begins at 10 a.m. central. Besides the parade floats everyone has become so familiar with, with sponsors ranging from municipalities and international clubs to cruise lines to restaurant chains, the two-hour procession also features celebrity musical acts and specially invited marching bands to aid the lively event.But how is small town florist from southwest Arkansas invited to decorate and design one of these monstrous parade floats? By asking Joslin herself, it’s due to years of building her skills and chasing dreams.“I’ve been doing this since I was a teenager,” she said. “My aunt was a florist. She lived in Oklahoma City and came down and taught me the basics of floral design.”Joslin for a decade owned Bridget’s Holiday Shoppe on Magnolia’s square then freelanced in Texas before opening her current downtown floral operation last year. In that span, she gained multiple floral design certifications, including a Louisiana Master Floral license in 1999, an Arkansas Master ... http://www.magnoliabannernews.com/news/2018/dec/14/magnolia-florist-headed-tournament-roses-parade/

Can the season's plentiful poinsettia displays be harmful to you or your pets? - Colorado Springs Gazette

Monday, December 17, 2018

Springs In Bloom florist, 318 E. Colorado Ave. Quite a number of the bad-tasting leaves would have to be consumed to sicken someone. An Ohio State University study showed that a 50-pound child would have to eat more than 500 poinsettia leaves to have any side effects.“Those beautiful flowers you’ve been so wary of keeping in your home during the holidays (lest they poison pets or children) are not toxic,” reports Live Science, citing a study that looked at nearly 23,000 cases of poinsettia exposure reported to poison control centers. None was fatal, and the most severe responses were stomach aches. The poinsettia fears probably were sparked, Live Science writes, by a 1919 case in which a child was said to have died after eating parts of a poinsettia, but neither the death nor the poinsettia connection was confirmed.The milky white sap inside the plant’s stem can cause an allergic reaction — especially among those with latex (rubber) allergies, since latex and poinsettia plants share several proteins. Possible skin irritation from the sap may include redness, swelling and itchiness. It also can irritate eyes. Generally, these reactions don’t require medical treatment unless they are severe and persistent.If you happen to rub poinsettia sap into your eyes... https://gazette.com/life/can-the-season-s-plentiful-poinsettia-displays-be-harmful-to/article_5a5f17ec-f4d6-11e8-8399-cbea3dc81409.html

Poinsettias signify the holiday season - The Post

Monday, December 17, 2018

We’re really just holding back for the big celebration at Christmas. So, when we set out the flowers and everything it means it’s full-on Christmas.”@_kerijohnsonkj153517@ohio.edu... https://www.thepostathens.com/article/2018/12/poinsettias-holiday-flower-florist-athens