How tompappas started their logo design journey

Company name

MilitarytoBusinessMentor.com

Overview

I’m an international marketing executive who wants to help out military service members changing careers. I am creating the blog MilitaryToBusinessMentor.com to provide advice to those making a military transition to the busines world. As a fomer military officer I've been on this path before and want to help others on a similar path.

Tell us a bit about who you are and the people you reach

The blog will be read by service members in the military who are changing careers. They will be looking for advice on how to best make the change from the military to the world of business. The average age will be from 25-30 years old.

Requirements

I am looking for a logo to represent the blog. The logo will be used primarily on my blog but may also be used on a Facebook fan page and my Twitter home page.

My purpose is to inspire with ideas and information. I want to act as a virtual mentor. The tagline of my sight is: Empowering your journey from military hero to business leader.

Here are some initial ideas I had (although I’m open to any creative ideas that are presented):
• use the symbol: M2B
• try to represent a journey in the logo, for example some kind of circle

There are a number of military transition sites in the market. Most of these are specialized recruitment sites and job boards. Although not competitors, they represent existing ideas in the same market I am targeting. Here are some examples of these sites:

I would like to differentiate from these sites but not stray too far off in terms of colors. I’m open to different colors but I prefer the use of dark colors such as blue, red, green, grey or a combination of.