Now, I get word that because of a "stir on the Internet" Trek is changing their policy.

"It appears that because of this (chatter on the Web), Trek is working out an "amicable solution" for
this years show attendees, but that there may be a policy change for future
shows. As I understood the situation as of last Monday, Trek was going to charge
$100.00 for any number of people from our shop over two. So, only $100.00 would
cover everybody."

This is the first time I've heard of a major supplier changing its policy due to pressure from the blogosphere. The bottom line is that blogs are giving more and more power to the voice of the little guys and even Trek, the world's biggest bike brand, must take this into account.