In all seriousness, I let it sound more tough than it really is, but hey, I needed a strong intro for those brand new Polaroids I shot from none other than Kendrick Lamar.

I don’t have to introduce the man displayed on the Polaroids here above, do I? By now, you should all be aware that this is the new king of West Coast Rap or as the man puts it himself; “Kendrick Lamar, from Compton U.S.A, student of gangster rap,.”

If you happen to miss my introduction on Kendrick, catch up here, but for the rest of you, I can immediately go to the story behind this Polaroid.

Click here to read the full Kendrick Lamar feature and watch the video below.