Marilyn Monroe is fronting a promotional campaign for luxury perfume Chanel No. 5 from beyond the grave. The late screen icon, who famously touted the scent as her favorite fragrance, follows in the footsteps of other brand ambassadors, including Carole Bouquet and Nicole Kidman, and most recently Brad Pitt, who starred in the last No. 5 advertising campaign.

Monroe will now be taking over from Pitt after Chanel execs put together a new promo featuring previously unreleased pictures of the actress and unheard audio in which she explains her famous quote about wearing nothing but Chanel No. 5 in bed.