Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

Wired for Luxury: When it comes to their dream home, a majority (66%) of luxury homebuyers surveyed said a “smart” home is more important to them than a “green” home. When house hunting, 87 percent of luxury homebuyers surveyed would not consider living in a home that isn’t tech-friendly.

But not all “must-haves” are high-tech related. Three of the top five luxury home “essentials” are outdoor oriented including a garden oasis (53%), outdoor fireplace or fire pit (50%) and a separate guest house outside of the main home (47%).

“As we look at these survey results in comparison to our next generation consumer research, it’s interesting that while in different financial positions, young and luxury consumers have a lot in common when it comes to their homeownership desires,” added Chris. “Next generation and luxury buyers greatly value homeownership, and while both seek out smart homes, position lifestyle amenities over square footage and aspire to own a home with unique character, luxury homebuyers are more easily making that dream a reality.”

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