More Reasons To Be Snobby: Macs Users Are Smarter, Study Proves It

By Vern Seward

Jul 14th, 2002 5:00 PM EDT

Last week I wrote a piece titled iJust A Thought - Are Mac Users Snobby? You Betcha!,i which expounded on the virtues of Mac-induced snobhood. In my rant I suggested that Mac users are brainier and richer than our PC using friends. While it seemed obvious to me that we may be on the high end of the Bell Curve economically and mentally, little did I know that someone was gathering data to prove it.

Ian Fried of ZDNet recently found that the good folks at NetRatings has publish the results of a study they did which examined the demographics of PC and Mac users. From Mr. Friedis article titled iReport: Mac users outsmart PC usersi:

Those who surf the Web using a Mac tend to be better educated and make more money than their PC-using counterparts, according to a report from Nielsen/NetRatings.

The study also said Mac users tend to be more Web savvy, with more than half having been online for at least five years. And the Mac faithful are 58 percent more likely than the overall online population to build their own Web page and also slightly more likely to buy goods online, according to the report.

"With above-average household income and education levels, the Mac population presents a very attractive target for marketers, both online and offline," the research group said.

TS Kelly, director and principal analyst at NetRatings, said that his company decided to publish the study after noticing the differences between the demographics of Mac owners compared with overall PC owners. Kelly said Apple Computer is a client, but he said Apple did not commission the study nor was it made aware of the results prior to the reportis publication.

Who knew?

Stop by ZDNet and check out the full article, then stop back here for caviar on my yacht.

It seems that we are not only intelligent and steeped in the Green Backs, we may also be psychic. Then again, it really doesnit require a sixth sense to realize that we Mac users are special, but it did take a report to prove it.

Vern Seward is a frustrated writer who currently lives in Orlando, FL. Heis been a Mac fan since Atari Computers folded, but has worked with computers of nearly every type for 20 years.