Mainstream Digital Automatic on the horizon

While the first and only digital automatic watches were pioneered by Ventura, Rado’s new autodigi is a hint of things to come. This is because the movement used in the watch, ETA E18.711, was designed and manufactured by ETA and I wonder if they will allow other companies to purchase the movement from them eventually (ETA is a movement manufacturer and they supply a lot of wristwatch brands). If this happens, we may see a lot more digital automatic watches on the market and who knows, you may finally see digital accepted in luxury wristwatches.