Domo Invades 7-Eleven Stores

Domo, the Japanese stop-action character and meme celebrity, is appearing this fall in an elaborate 7-Eleven storewide promotion, and his toothy brown face is plastered on everything imaginable. Tons of signage of all over, collectible Slurpee cups (and Domo's own custom flavor, Fuji Frost), character straws, coffee cups, and some truly inventive and funny packaging design for the hot dog containers. There's even Domo schwag like hats, t-shirts, and books. Evan Brody, the marketing manager for Slurpee, toldBrandweek that 7-Eleven's consumers "love crazy Japanese shit."

Part of the Domo mini-site includes webisodes (embedded below) featuring Domo's quest for a Slurpee and how he gets a brain freeze in the process. See more photos of the Domo takeover:

I can't stand those Domo commercials on the radio. They might be cute for teenage girls but they are obnoxious to normally adjusted adults, who are the people buying their coffee. I hate the commercials so much that I go out of my way to avoid their coffee.

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