Thirty seven Italian companies are participating in the Italian Business Experience, an annual B2B event being held from October 19 to 21 at Al Noor Hall.

The Wali of Bausher HE Sheikh Muhanna Bin Saif Bin Hamad Al Ma’awali inaugurated the event in the presence of Italian Ambassador to the Sultanate Her Excellency Paola Amadei and other dignitaries.

This event is being held for the second time and 60 per cent of the companies participating last year have found local partners with the help of Easy Business (EB) LLC.

EB’s Turin office finds the most suitable companies for Oman.

“We scan the market both in Italy and Oman to find matches at an early stage,” said CEO of EB Giselda Abate.

Al Ma’awali said this is an opportunity to introduce high quality Italian products to people in the Sultanate.

Sabco Group vice-chairman Sayyid Aymen Bin Hamed Al Busaidi said that Omanexpo is focusing on countries that are not always in the limelight, like Italy and this is a good opportunity for businesses from both countries to work together.

Sayyid Aymen said that he would like to see the number of Italians in Oman to go up from the current 250.

Giangi Razeto of Flli Razeto E Casareto said they will introduce their range of door handles and locks.

The handles are made of Murano glass, filigree and has a light. The handle can be lit with different colours to send messages like do not disturb, welcome and so on.

Prices start from 800 euros, but discounts are available. In March they will launch a 100,000 euro handle and lock in Dubai.

Sabrina Dernini who owns an eponymous showroom of luxury clothing in Milan said she was looking for buyers and space in malls for the brands she represents.

General Director of ERRE DI Mauro Villa, a company which makes flexible hoses and couplings, is looking for a joint venture partner to sell his products in the country.

Italian Building Factory senior architect Maria Beghi said they were looking for a joint venture so that they can design buildings and interiors of offices. They were members of the Green Building Council.