Stations I work with tell me that local advertisers who diverted radio dollars to do-it-yourself digital are wandering back because they’re having trouble ascertaining ROI. We should reinforce that radio is “real.”

“It all comes down to having great content,” regardless of how/where/when it’s consumed.

“A really bad microphone placed in the right place will sound better than a really expensive microphone placed in the wrong place.”

Jarle Leirpoll, presenting “Smartphone Video: Do It Properly Or Not At All”

“The big advantage in using an iPhone for capture is that it’s unobtrusive.”

SignalWorx’ Doug Daulton, presenting a NAB Show Post Production World session.

“When’s the last time I pulled ____ out of my bag?”If it’s been a while, consider lightening your load. With digital content now such a priority, Daulton says “you want to have a kit that’s always ready,” but – considering how much you can do on iPhone alone – “stay nimble.”

Consider also, as you contemplate purchases: “Will this get me through 3 years?” Or will it soon be obsolete?

“What I find unbelievable is the bullying in the media. When you pretend you’re objective and you’re not…I think some of the trusted names in news aren’t trusted any more.”

TMZ creator Harvey Levin.

Asked about his meeting with then President-Elect Trump, a friend, Levin notes that “in the last 3 weeks the guy has changed his mind on 5 things.” Which, Levin submits, means Trump is willing to listen.

“The industrial structure of the media goes a long way to defining what kind of country we are.”

Columbia University professor Tim Wu, author of “The Master Switch,” who keynoted the NAB Show Technical Luncheon. Theorizing that “history repeats” as he recounted the evolution of telephone companies and media and entertainment industries, he expressed concern about how the Internet has impacted society:

“We need to do a lot of thinking about whether our media are uniting us or dividing us.”

“That man needs to run for President of the United States.”

NAB President & CEO Gordon Smith, introducing FCC Chairman Ajit Pai

“What can we do NOT in a partisan way?”

Hearst CEO -Steven Swartz

“Talk Radio” is a caricature, a political narrative that too often sounds like the crazy uncle you tolerate at Thanksgiving. Swartz asks “What are we doing to make this a better country, to create greater civic awareness?”

Example: the Opioid crisis, a whole-year campaign on Hearst stations, and NAB project.