Learn Social Media by Example

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students.
The campaign efforts are divided into 2 main... Read more »

Ad agency, Amsterdam Worldwide, unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcases top bloggers discussing how they... Read more »

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising. A Turkish... Read more »

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste... Read more »

Sometimes all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest.This will not only give people a reason to keep on checking your page but... Read more »

It started of me noticing a video of David Beckham on Facebook posted by one of my soccer crazed friends, so I was curious enough about it that I click on it and watched it. It was simply a video of him shooting... Read more »

While reading the latest ReadWriteWeb article “Google News May Add Wikipedia as a Source”, the question of news integrity crossed my mind. After conducting some research, I came up with the following rationalizations:

The “too many eyes”theory: When a service is constantly being monitored by many concerned parties, excellence in performance is a must! The more the number of eyes watching, the better the content; this applies to Wikipedia.Try visiting Wikipedia, choosing any topic and editing its content to something useless like “bla, bla, bla!”, wait for a few minutes and then recheck. You will find that the useless content has been removed and replaced with the original content by one of the readers. This is a great example of data integrity on Wikipedia.

"Too Many Eyes" By: Ken Sotrch

The “reliable news sources” assumption: Why do we always assume that NYT is more reliable that Techcruch, for example? Is it the reputation of credibility that NYT has built throughout the years? And if so, is that enough to believe everything the NYT publishes or broadcasts? I think not. On the same grounds, why trust NYT more than Wikipedia as a news source, and so on?

The “big whales make mistakes too” reality: Yes it’s a fact – very important news sources such as Britannica also have a certain percentage of errors in the content they offer and the studies they release to the public and since “no one is perfect”, Wikipedia included, that is absolutely natural.

To conclude, I believe in Wikipedia since it essentially gathers the knowledge and brain power of thousands, nay millions, of people out there into a collaborative space which could, in no way, be as biased or commercial as many other news sources. Therefore, in the debate of whether or not Wikipedia should be a source in Google News, I vote: “Yes”!

How about you, what’s your vote? Do you think Wikipedia is credible enough for Google News?

“I want to gain Karma points”. That was my intention when I first started using Reddit a few days ago. For an instance, I thought that it must be an easy process: submitting some interesting stories, and adding some comments! And that’s it. It should work. Unfortunately, and after 2 hours on the site, I learnt otherwise. My aim suddenly shifted into trying hard to keep my Karma indicator positive.

What goes around comes around

I tried to be a good Reddit citizen. I voted up stories that interested me and refrained from voting down those who don’t. I cheered up insightful comments and added supportive ones. I have also made sure to submit good stories that would interest people. And then, I waited for a full circle, knowing that my good deeds would most definitely come back to me in the form of higher Karma points.

Obviously, being a good Reddit citizen doesn’t entail the above actions! It is more about submitting good quality stories and posting comments that are not redundant and which “add” to the conversations.

Laughing out loud

Laughing Out Loud

That was one of my very first mistakes. It cost me 3 comments karma points! I thought a comment was funny enough, and thus I just posted those damn 3 letters “LOL”, only to realize later on that this kind of comments is a NO NO at Reddit.

It has also taken me some time to realize what I had to do in order to control the damage of such mistakes. *Delete it* as fast as you can!

What defines an exemplary social media campaign? What are the elements necessary to capture consumers’ attention and bring about interest and participation in any given social media campaign? What are the best recent social media campaigns online? How can we measure the success of a social media campaign?

Is Microsoft, Twitter, iPhone, Yahoo and Google news the only hot topics in the world? If 69% of news is dedicated to those 5 giants, how will start ups ever be seen or heard? Are news resources being fair with new, creative start ups with original ideas and well-executed implementation?

A few days ago, Digg disabled 'shouts', which is the ability to share a certain article with your Digg.com friends. Many Digg users were frustrated, as this means they have to rely on Twitter and Facebook to share their Diggs. I'm not a power-digger, and never cared much to be one. But, after reading a couple of articles about Digg...

Many of us dream to have the ability to express ourselves fully and openly to the world surrounding us. Many often opt to, maybe one day, become great writers, and have the ability to write about what we feel, what we learn, the things we see, our experiences, the sensations we go through and the […]

Google@Omgili is a new mashup. But, will it bring about change or is it just another Web 2.0 tool that will waste our time? We will start by offer you a list of pros and cons, and we urge you to join the discussion and let us know your opinion and if you think Google@Omgili is worth while.

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