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Captain America 2

So as you can see, Sony offered a teaser for their Super Bowl ad, which in turn operated as a teaser for not just a new trailer, but a double-sized trailer to boot. Fortunately the sizzle reel did not lead to a full-length rough cut of the film itself, but that wouldn't have surprised me. Aside from the copious material being offered this early in the game, it is amusing that the hundreds-of-millions of Super Bowl watchers tuned in and saw what amounted to a "part 2" to a "part 1" that they likely hadn't seen.

X-Men: Days of Future PastX-Men

Fortunately for M.J. fans, there has been constant speculation for the last few years that Emma Stone would eventually bite the dust, since Gwen Stacey is sadly most famous for being tossed off a bridge by the Green Goblin back in 1973. The cliffhanger in the Super Bowl ads was a clever play on fan expectations, cleverer still if they actually plan to let Stacey exit the series alive. Everyone expects Emma Stone's Stacey to replay her fate as the most famous "woman in refrigerator" in all of comic books. I'd argue it would be more courageous and far more shocking to buck tradition and merely have her exit the series for reasons that normal people drift apart (a break up, one party leaving for school, etc.). When death is the expectation, life is the biggest plot twist of all.

The Amazing Spider-Man

As you may recall, someone actually cut together a frighteningly accurate 25-minute version of the first film prior to release using only footage that had been released online. That's not something you want to repeat. Come what may, The Amazing Spider-Man 2 certainly looks more polished and more confident than the last film, with colors that truly pop and a genuine excitement at not having to retell the origin story yet again. The Amazing Spider-Man 2 opens in America on May 2nd, 2014. As always, we'll see.