Since incorporating in 1997, Planet Dog has been known as the industry's leading socially responsible, values-based design house, bringing people and dogs together for fun and mutual support. The fire in their belly is to concept, innovate and develop premium products "made for dogs, by dog lovers" all while being fully dedicated to satisfying both you and your best friend's needs.

Their mission is to amuse, explore, support, innovate, create, educate, celebrate and philanthropate... all in the name of the dog. They romp the romp by providing financial resources to those in need, educating consumers about canine-related issues, creating an array of non-toxic and recyclable products, and keeping the tails of their pack wagging.

Planet Dog’s flagship initiative is the Planet Dog Foundation. Since 2006, PDF has donated more than $500,000 in cash and product donations. Their internal mantra of think globally, act doggedly, keeps them focused on the higher cause of why they entered this industry...wagging, drooling, sniffing, snuggling, howling, romping dogs.