Booty Call

Terraform was contracted to update the pre-existing Booty Call app, a virtual black book that allows users to rate acquaintances in a private and personal way. Users can add information including where they met and what category they fall under, and keep notes on each person.

Booty Call accesses the contacts in your phone to make moving data over easier, and allows you to add in private photos if you desire. This is a private contact book that is apart from the phone contact app. This will keep other users from finding your private intimate contacts.

Hurdles

Booty Call came to us struggling to gain a user base, and create a revenue stream. After the update from Terraform, Booty Call received about 2,745% more installs per month than before. This means they now have a much larger user base to market and up-sell to.

If we compare 2 same months we can really see the increase:

Nov 2014: 22 downloads

Nov 2015: 604 downloads

Users

After Terraform’s update went live, Booty Call had a user increase of 197% in a 7 month period!