Personalization

Every time a visitor comes to your site there are hundreds of variables available to you, each with its own potential for segmentation. The question is how you most effectively take advantage of all this information. [Continue Reading...]

Does your content offer users a chance to make a departure from the ordinary, however small? Does that first click to feel like the first step of an adventure; one that will lead to something better?[Continue Reading...]

Complete customer segment knowledge requires a deep understanding of the factors that contribute to their behavior. Like the great Sherlock Holmes, Adobe Target helps you piece together minute details about your customers to build a complete picture.[Continue Reading...]

The results of Adobe’s Mobile Consumer Survey are in and one thing is clear: The mobile elite is an ever-growing, increasingly influential segment of the marketplace, and brands have to rethink their strategy to meet these users' unique needs. [Continue Reading...]

A marketing manager can gain tremendous advantages from utilizing the powerful technology of automated personalization. Automated personalization solutions serve visitors targeted experiences, adapt to changes in visitor behavior over time, and help fully extract the value of the visitor base.[Continue Reading...]