HAVING REGARD to Article 5 b) of the
Convention on the Organisation for Economic Co-operation and Development of 14
December 1960;

HAVING REGARD to the Final Report of the
United Nations Conference on International Travel and Tourism convened in Rome
from 21 August to 5 September 1963;

HAVING REGARD to the Report of the Tourism
Committee of 13 April 1965 [C(65)40];

CONSIDERING the important role played by
tourism in national economies, in particular, through the diversification of
economic activities and the creation of new sources of employment, and by
providing foreign currency earnings;

CONSIDERING that the development of
tourism can contribute to the strengthening of the economies of the developing
countries;

CONSIDERING the social, educational and
cultural impact of tourism and its significant contribution to the better
understanding among nations;

RECOMMENDS to the Governments of Member
countries, within the framework of their economic policy and programmes:

1. To stimulate and
co-ordinate national tourist activities through national tourist organisations
having the authority and resources necessary to take effective action;

2. To endeavour, through
their national tourist organisations, to make the people of the Member
countries conscious of the importance of tourism and to obtain wide support for
tourism on the part of the general public and in government circles;

3. To adopt all
adequate measures to ensure the preservation and protection of those features
of their natural, historical and cultural heritage which are of substantial
value for tourism;

4. To encourage travel,
in particular for educational, scientific, cultural or sporting purposes;

5. To prevent, in the
field of tourism, any discriminatory action based on economic, political,
religious or racial grounds;

6. To grant facilities
and incentives for projects concerning the construction, extension or
modernisation of hotels and other means of tourist accommodation;

7. To encourage the
introduction of lower transport fares for tourists, to the extent compatible
with the requirements of sound economic operation of public and private
transport undertakings;

8. To study, as and
when appropriate, the question of exercising proper control over the
establishment and operations of travel agencies either by legislation or by
self-regulation;

9. To examine carefully
the question of the staggering of holidays in close co-operation with educational
authorities, employers' and workers' organisations and the various branches of
the tourist industry, and wherever practicable, to co-ordinate their action in
this field with that of neighbouring countries;

10. To make available
increased technical assistance to developing countries in the field of tourism,
on a bilateral or multilateral basis, in order to develop the potential
touristic resources of those countries and their touristic equipment;

11. To impose no special
taxes on foreign tourists or on their own nationals going abroad.