PIAL has become a leading source of research for up-to-date and reliable information on how Americans are using the internet and libraries. Once again, this latest report does not disappoint. Leigh Estabrook of the University of Illinois – Urbana Champaign, Evans Witt of the New Jersey based Princeton Survey Research Associates International (PSRAI), and Lee Rainie, Director of PIAL have crafted a well-written and highly readable report. From June to September 2007, PSRAI conducted 2796 phone calls yielding 2063 usable interviews with a deliberate over-sampling from African-American, Latino, and 733 households with “low access” to computers and the internet.

The full 42 page report Internet Searches that Solve Problems that chronicles the results of these interviews is well-worth reading, but if you want to just hit the high points, check out the first 6 pages of executive summary.

Some findings I’d like to highlight:

Public libraries and government agencies got high marks from the respondents when among the choices for their information seeking when faced with everyday life problems, but (of course!) the star was again the internet. 58% of respondents said they used the web when they recently (within the past 2 years) encountered everyday life problems.

When faced with the above problems, the age group that reported visiting the pubic library the most was Gen Y (18-30 years old) with 62%.Trailing Boomers (43-52 years old) were second with 57% and Leading Boomers (53-61 years old) had an even lower percentage of 46%.This finding surprised me since I think of the Gen Y group as being more oriented to online resources and less likely to visit “brick” libraries.

The most frequently encountered problem reported (45%) was a serious illness (either themselves, or someone close to them). This finding confirms other studies that find health concerns to be among the top reasons people use the web when addressing personal matters as opposed to school or work-related searching.

Regarding privacy issues, Pew found that only 20% of the respondents “were concerned about privacy disclosures as they hunted for information” and “they were somewhat more pronounced for the low-access group” (p. viii).Since some of these issues were very personal in nature, I would have expected this number to be much higher.

There are many more intriguing findings from this report, take a look – perhaps when you recover from New Year’s celebrations!Happy Hols to all!

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