Yes, some nice filming, but I think they got the topic backwards. They are essentially trying to sell self-driving cars to driving enthusiasts....that's putting the cart before the horse.

Notice also (though the video doesn't come right out and say it) the subtle pitch to current drivers of German luxury cars by the background Waltz-music? The ad, right or wrong, is obviously trying to suggest that the Korean-sourced Genesis beats the Germans at their own game.

Your "perception" of the Waltz music, written by an Austrian composer Johann Strauss II, is a huge stretch of your imagination. It is not trying to suggest anything on the German luxury brands. The song is quite prevalent in Korea, it's even played in every Korean Air flight as it is taxiing.

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Finally saw the Genesis in the wild and it sure is a looker (at least from behind). Interestingly I saw it by a K900 and by looks alone the Gen wins hands down. I think Hyundai has a winner on their hands.

Your "perception" of the Waltz music, written by an Austrian composer Johann Strauss II, is a huge stretch of your imagination. It is not trying to suggest anything on the German luxury brands. The song is quite prevalent in Korea, it's even played in every Korean Air flight as it is taxiing.

Perhaps, but you have to consider that this is an ad. In ads, the makers often subtly try and to appeal to people's emotions. That's one way of getting the message across without actually saying it in words. Another good example was with the old Michelin tire ads which showed infants and very small children without actually mentioning them, and using the phrase "So much is riding on your tires". They were (obviously) appealing to a mother's maternal instinct.

Perhaps, but you have to consider that this is an ad. In ads, the makers often subtly try and to appeal to people's emotions. That's one way of getting the message across without actually saying it in words. Another good example was with the old Michelin tire ads which showed infants and very small children without actually mentioning them, and using the phrase "So much is riding on your tires". They were (obviously) appealing to a mother's maternal instinct.

I agree, they use these subliminal tactics in ads all the time. A lot of time, money, and research is put into things like this. Of course the music is no coincidence. How much emphasis it should get over else in the ad? Not sure, but the music was carefully chosen for a reason.

that auto front detection is cool but all that lane detection and front detection seems to be more of a bother than it is helpful.

so many of these features are more distracting than it is helpful. when I test drove the cadillac CTS with lane departure, it got it wrong 50 percent of the time and it just keeps u guessing what all the alerts were.

Plopping in the big Tau 5.0-liter V8, with which it can already be had, but boosted twin turbos, under the hood of the all-new Hyundai Genesis would be an excellent idea.

The sleek, rear-wheel driven sedan would get a significant boost from the factory 429 hp and 376 lb-ft (509 Nm) of torque and probably a zero to sixty time somewhere in the low fours. It would even get a cool name: the Genesis R-Spec.

What would it look like? Well, the rendering by AutoProjecoes paints a picture of that, though, we don’t think it will get a front bumper copied straight off the new BMW M-cars. Aside from that, yeah, we think there’s a place for it and it definitely should get made.

The digital modder suggests that the V8 engine used would need its power boosted closer to the BMW M5’s levels, though, that seems like a bit too much hassle (and performance) from a company still not terribly experienced with such vehicles.

that auto front detection is cool but all that lane detection and front detection seems to be more of a bother than it is helpful.

so many of these features are more distracting than it is helpful. when I test drove the cadillac CTS with lane departure, it got it wrong 50 percent of the time and it just keeps u guessing what all the alerts were.

I beg to differ. I have no idea how accurate these features are on CTS or the new Genesis, but I can tell you with conviction that these features are extremely accurate on my 2014 S550. I always drive with these features activated as part of the Distronic Plus on the S550.