This is the time of year take a look back at the American zeitgeist, and what better way to do so than to review what we have been searching for online.

Bing crunched the numbers in its Top Searches of 2012 report, a compilation of the top 10 most searched terms in 19 categories across the cultural landscape. There were few surprises in any of the results: In the tech category, the top social media search was of course Facebook (Nasdaq:FB) and the top consumer electric term was the iPhone 5. Both had big news in 2012—the iPhone 5 because of rumored then actual release and Facebook for its IPO and the controversy that followed.

But no matter how much we love to search for our “i” things, our loyalty still lies with the “K”—Kim Kardashian was again the most searched person on Bing in 2012, a title she also held in 2010. Hate her or love her, we are still searching for her.

Amora McDaniel is a New York-based contributor to Upstart Business Journal.

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