About Ballardvale Research

Mission
Ballardvale Research is an IT analyst firm that analyzes how organizations can optimize their online
persona -- their Web site -- by the appropriate use of content management,
search, personalization, and Web analytics technologies. Looking at the problem through a four-faceted
lens -- strategy, process, people, and technology -- it gives its clients real-world,
up-to-date advice on how to tackle this difficult and evolving task.

Managing PrincipalAs an industry analyst,
Guy Creese has been analyzing and
writing about the content management,
search/categorization, personalization, Web analytics markets for 7 years. One of the preeminent experts in the Web
analytics space, Creese has spoken on the topic multiple
times and been quoted extensively in more than 40 publications, including Business Week, Computerworld, Financial
Times, Information Week, The New York Times, and The Wall
Street Journal.

Name
Ballardvale Research is named after a village in northeastern Massachusetts. One of
the first high-tech communities within the United States -- the first wool worsted
and flannel were made there in the 1840s -- Ballardvale is now a
quiet
hamlet where people walk to the country store and know each others' names. Ballardvale Research endeavors to follow the example set by its location's
heritage -- offering high
tech savvy coupled with personalized service.