"Doug - If I understand what you are saying in that
When a consumer searches the Dealership should show up on the majority of the first page of organic search....
What site will be rated more relevant to a consumer that searches for - example a 2013…"

I revisited the Dataium study that was commissioned by Cars.com:"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."Add all of a dealerships internet related expenses: the website, ILM, Cars.com, AutoTrader, call tracking…See More

"I didn't buy third party leads from any source including the manufacturer. I was able to generate an adequate number of leads that closed at a high percentage. I didn't have to tolerate the manufacturer's nonsense. "

"Jerry makes a valid point. What percentage of dealerships fully embrace the internet and push the volume that the market leaders do? If you bring a progressive Internet Director into an old school store, you will not likely get your…"

"The majority of dealerships don't have a clue where much of their traffic is coming from. Just look at the sales logs. They rely on the salespeople to tell them what inspired the customer to come in. I've seen logs where…"

"Yago, look at the stock prices for the large automotive groups. Group 1 runs about double the average at $60+ a share. They could use some work in their internet departments but they have strong fixed operations.
If you are doing…"

"Anyone can manage a green pea. I don't know any store that uses green pea ISMs. The better they are, the more of a challenge it is to manage them. You have to take people that are a serious PITA and push them. ...Know…"

ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"

Internet / eCommerce Consultant with thirty years of automotive experience. My passion is the Internet. Proven history of building and operating highly successful departments from under performing operations or building them from scratch. From years of trial and error, have learned how to maximize sales through the internet. Simply, I know what works. I am a hands-on coach, teacher and team-builder and I love what I do. My success lies in teaching people to be successful, following solid process and developing a winning culture. Excellent understanding of all areas of automotive internet marketing including SEO/SEM/PPC.

What will YOU contribute to the ADM Community?

My passion is the internet. I have worked as an internet director at two large groups. My departments have always been top producers. At the last group, my department was the volume leader out of 143 stores.

Doug Davis's ADM Blog

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

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