About Me

I’m a digital marketer and strategist with 15 years’ experience building brands and audiences online via websites, social media, display advertising, video, games, software, and podcasts—for such recognizable brands as Evian, Snuggie, Nickelodeon, Oxfam, and the United Nations.

Since 2011, I have directed digital marketing and communications for the global insurance broker Willis, where I built the company’s digital strategy around content marketing and social media, creating the highly acclaimed WillisWire blog (publishing in two languages) and brand outposts on Twitter, LinkedIn, YouTube, Facebook, and even Flickr.

How I Got Here

I started my career in the legacy media of books and magazines, then made the transition to new media in 1997. As Executive Producer of NetGuide, one of the Web’s early general-audience sites, I helped create many of what are now considered “best practices” in website content, usability, and marketing — making the site one of the Web’s first profitable properties.