Facebook: The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content.

Facebook has taken down over 100 fake accounts that were used to spread hate in the UK. These pages and groups frequently changed their names to get more followers for furthering their agenda of spreading hate speeches and divisive comments.

The network, spread over Facebook and photo-sharing site Instagram, used fake accounts to pose as both far-right activists and their opponents.

The pages, operating with names such as “Anti Far Right Extremists”, “Atheists Research Centre” and “Politicalised”, garnered almost 175,000 followers on the social networking platform, while another 4,500 followers were found on Instagram, according to Facebook’s Head of Cybersecurity Policy Nathaniel Gleicher.

“It ran pages and groups whose names frequently changed in order to drum up more followers and operated fake accounts to engage in hate speech and spread divisive comments on both sides of UK political debate,” Facebook was quoted as saying by The Guardian late on Thursday.

Facebook, social media. Pixabay

The operation was reportedly intended “to counter far-right representations of Muslims, LGBT communities and minorities in the UK”.

The social networking giant took similar action against 31 accounts and pages in Romania for engaging in hate speech and making divisive comments, according to Sky News.

Engagements depend not only on the type of post, but also in the specific ways the post is positive or negative.

The study looked at data from 12,000 posts from 41 Fortune 500 companies in six industries in 2012.

“Though increased engagement has been linked to increases in brand loyalty, purchase expenditures, and profitability, companies should carefully consider whether Facebook business pages are an appropriate venue to interact with customers,” Yang added. (IANS)