Typically, the overarching goal of a trade show exhibit is to build brand awareness and/or earn leads and customers. To reach these goals, the exhibit has to be an accurate and stunning representation of the business behind it. Ho...

One of the most important decisions you will need to make when planning your trade show display design will be the type and placement of your lighting. While lighting does not immediately draw people’s attention to itself, it do...

Point of purchase displays are an opportunity for your retail business to make additional sales before the customers walk out of your store. When you are looking to install retail fixtures for these point of purchase displays, the...

Overseeing your first custom exhibit display can be a daunting prospect. Not only do you want to demonstrate your own ability to successfully exhibit at your business’ chosen events, but you also want to maximize your company’...

When it comes to a trade show exhibit, some buzz around the booth is a positive thing. People will naturally be attracted to a display that looks busy, because those crowds act like a form of social proof lending credence to your ...

As the Houston area begins to rebuild after Hurricane Harvey, we here at Imagecraft look forward to providing our services and skills to help business owners get back to work in spaces that are appealing and functional. ...