But … let’s be real … it is harder to test your email than to just send a single version of the email idea you come up with.

One challenge with email marketing – to keep your customers clicking and coming back for more, you need to endlessly come up with new messages and ideas for every email you send or set in an automation platform.

However, when you test your email marketing, you don’t get to create just one email for each campaign, you now need an A and a B (and a C and a D … etc. … etc. … depending on how many treatments you have and your list size can support).

To give you some new hypothesis ideas for your next email test, I interviewed Mike Nelson, Co-founder and Head of Marketing, ReallyGoodEmails.com, in the MarketingSherpa Media Center (MarketingSherpa is the sister publishing brand to MarketingExperiments).

He brought examples of five key types of marketing email from his site, which is described as a “modern-day museum” full of emails.

“I believe we can change the world. But first, we’ve got to stop living in fear of being judged for who we are.”
Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for som... read more

The Growth Juice Book was written to help companies of any size to realize
continuous growth of sales and profits. This book draws together Dr. Weber's time-tested growth planning principles and tools flowing from 30 years of helping over 200 m... read more

A National Bestseller"Chilling…Reads like a West Coast version of All the President’s Men." —The New York Times Book ReviewThe full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by t... read more

A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth GodinSeth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his bl... read more

Check Also

A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization