Bango Market Index: Q3 2018

How well are your high value customers performing?

November 21, 2018▪︎Beccy Blount

Focusing on the highest spending Direct Carrier Billing users, the latest Bango Market Index benchmarks spend across high value customers. Reflecting the market types defined by the GSMA as part of their Mobile Connectivity Index, mobile operators can see how they compare to peers in a similar market and understand what they should be achieving.

In general, 20% of your customers deliver 80% of your revenue so it’s essential to focus efforts on retaining, nurturing and growing this valuable group of customers. Bango helps you maximize the opportunity presented by your high value customers, delivering the best payment experience to keep them spending and providing key insights to grow engagement.