CEO of YG Entertainment, Yang Hyun Suk was interviewed recently and in one portion of the interview he said that the “idol fad” is over. Of course this has given kpop fans a lot to think about and made me want to write a post responding to what YG said. I think, it’s best that you read the article if you have not done so already before you read my response. 🙂

When reading this article, my greatest confusion was over the word “fad” lol. Either Yang Hyun Suk actually did say this or it was put in the translation. What I think he meant by this is that the idol “era” is over, or idols being the centre of success in the music industry is over. Idols are the most successful and carry the hallyu wave strongly than ever today. But is this all over? Continue reading →