LPM Tip

20 minutes for marketing

For most of us, marketing is easy to put off for a rainy day. We
justify postponing phone calls and arranging lunches because we
tell ourselves that the 20 minutes is better spent doing billable
work. Furthermore, we rationalize that 20 minutes is not a
meaningful investment of time in marketing But it is! So
spend 20 minutes a day (every day) on something that advances your
practice. By the end of the year, you will have racked up a
meaningful investment of time in your future success -- and with
any luck, your practice will grow.

For more helpful tips, join the MBA's Law Practice Management
Section. Call MBA Member Services at (617) 338-0530 to join.
To learn more about the Law Practice Management Section,
contact Co-Chairs Andrea
Goldman or Phil
Taylor.