Cartoon Network’s hit animation The Amazing World of Gumball is getting a sixth season.

Season five of the TV show is set to make its debut from September 2016 internationally, and next year in North America.

Now currently in its fourth season, the show successfully reached 165 million viewers globally during Q1 2016.

“The Amazing World of Gumball is a great example of how a European production can establish itself as a top performing kids’ animation around the globe, and a pillar to Cartoon Network’s ratings and DNA globally,” said Patricia Hidalgo, SVP and chief content and creative officer of the EMEA kids and international kids strategy at Turner, said.

“We continue to be thrilled by its performance, not just on our linear channels but on multiple Cartoon Network platforms right across the world, and there was really no question that we’d be taking Gumball’s amazingly imaginative world into a sixth season.”

Production for the latest season kicked off this month at Cartoon Network’s EMEA studio, Great Marlborough Productions, in Shoreditch, London.

Ben Bocquelet, series creator of The Amazing World of Gumball, added: “Gumball, Darwin and the Watterson family have so much more to give, and I'm excited to be working with our fantastic team at Cartoon Network Studios here in London to create a sixth season of The Amazing World of Gumball.

“We have big plans for the show and are already working on new episodes that we hope will have audiences laughing louder than ever. Thank you to Cartoon Network for truly supporting the show and our creative vision, and apologies once again to my family who are about to be the butt of another series of jokes.”

Now the show has reached a new viewing record in EMEA, Johanne Broadfield, VP at Cartoon Network Enterprises EMEA, explains why fans should watch out for Gumball in unexpected retail places and how its new style guide has created great scope for new product.