Business Pathways

General Management

General Management focuses on careers that plan, organize, direct, and evaluate all or part of a business organization through the allocation and use of financial, human, and material resources.

Web Design, Social Media, and Communications

Careers in Web and Digital Communications involve creating, designing and producing interactive multimedia products and services, including the development of digitally-generated or computer-enhanced media used in business, training, entertainment, communications, and marketing.

Accounting

Accounting encompasses careers that record, classify, summarize, analyze, and communicate a business’s financial information/business transactions for use in management decision-making. Accounting includes such activities as bookkeeping, systems design, analysis, and interpretation of accounting information.

Securities and Investments

The securities and investments industry consists of brokerage firms, investment banks, and stock exchanges, all of which support the flow of funds from investors to companies and institutions. Related services include financial planning, asset management, hedge fund management, and custody services.

Marketing Management

People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.

Marketing Research

Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company’s strategies against those of its competitors.

For more detailed information on courses offered at RHS, please check the 2017-18 Academic Handbook in the documents section of this webpage. The information on the Business Pathways can be found on pages 8-9. The information on Business/Family and Consumer Science courses can be found on pages 42-47.