Fifty-Fifty

Austria Alpin

fifty:fifty

AustriAlpin just released their new innovative karabiner 'fifty:fifty'. Their newbie has two identical compartments that open and close with a sliding spring-loaded clip. The new mechanism allows the user to open either the lower or the upper compartment.

To illustrate this innovation the advertising agency ACC (Agentur für Creative Communication) came up with this treatment. They wanted to show the new product "fifty", as a young agile hero character, everyone would enjoy.

3D visualization & animations

Based on the CAD data, we generate 3D visualization models, which help organizations, including nontechnical users, to understand certain design features. We also create photorealistic marketing content that is print and web ready.

We rebuilt the karabiner, modeled and animated the required parts and did our best to transcript the given storyboard.