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Marketing in the Public Sector (paperback): A Roadmap for Improved Performance

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Marketing and advertising in the Public Sector (paperback): A Roadmap for Improved Performance Description

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Praise for sale in the public sector “Professionally, as a politician turned academic, this book, if published a couple of years earlier would have made my life significantly easier. This book put out in detail with examples of how to implement a blueprint for alter. Particularly impressive is the application of marketing and advertising principles at every stage of the transition procedure towards developing a government agency focused on efficient service. “Somkid Jatusripitak, Ph . D., Deputy Prime and Commerce, Royal Thai Government, “This book is filled with an overview for men and women who want to communicate successfully about government programs, but it need to also be in the library of any manager government who wants to think creatively about how to boost customer service. Every page contains data and tips that government leaders can and need to make their management tool kit. “Christine O. Gregoire, Governor, State of Washington Advertising in the Public Sector (paperback): A Roadmap for Improved Performance