REPORT FOR THE MANUFACTURE OF LEVIS STRAUSS LADIES’ JEANS FOR EDGARS RETAIL STORES

To Directors of Edgars,

This report serves to provide information about Levis Strauss Jeans which we wish to sell through your retail stores, Edgars. Levis Strauss is a clothing line which has the potential to become very popular, especially once our new line of ladies’ jeans is introduced into the market.

Target MarketAlthough the target market for our Jeans is limited to women, the popularity and demand for Jeans is increasing by the day. The consumers would be able to wear Jeans in a casual manner with a shirt for their every day errands, and they would also be able to wear them slightly more dressed up with a blazer for work. Jeans are a piece of clothing that are worn by every class of people for almost every occasion and this would put us at an advantage in the current market. Previously, Jeans were thought to be only for workers, cowboys, etc. However, the consumer demand has shifted from the durability of jeans to the fashion of jeans.

Materials UsedThe materials needed to make the jeans would be denim, cotton, zips buttons, rivets and thread for embroidery of the brand name. These can be obtained with ease around South Africa which will lower our cost price as we will not need to import materials in order to produce the jeans. This will allow us to provide the jeans at a lower and more competitive price, therefore attracting more consumers to your stores.

Possible Challenges and StrategiesOne of the challenges that we, as the manufacturers of the jeans, face is the threat of new entrants into the market and the threat of substitutes. Our generation consists of many young, innovative and enthusiastic designers who could possible introduce a new brand of denim jeans into the market. This could also tie in with the threat of substitutes as there are literally hundreds of lines that offer jeans as one of their products such as Guess, Sissy Boy, Free 2 b U,...

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I. Introduction:
Marks and Spencer is a major British multinational retailer headquartered in the City of Manchester, London. Michael Marks and Thomas Spencer founded it in 1885.
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Table of Content
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Background of the Company
Methodology
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Research tools
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Recommendation
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Prices
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Harrods is a luxury shopping mall located in Knightsbridge which is one the richest areas of London.
Harrods was launched n 1834 by Charles Henry Harrod
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...ABOUT LEVI’S STRAUSS CO.
Levi Strauss &amp; Co. is one of the world's largest branded apparel companies and the global leader in jeans wear, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's, Dockers San Francisco and Denizen. The company's Asia Paciﬁc Division was established in 1995 in Singapore. It comprises local subsidiary businesses, licensees and distributors selling its products in 39 countries in Asia Paciﬁc and Southern Africa
ABOUT THE LEVIS BRAND
The Levi's brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi's jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi's brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeans wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.
What makes Levis different from others???
There are ﬁve things which identiﬁes Levi’s and makes it different from the other brands.
1. Shank Button
2. Arcuate
3. Red Tab
4. Leather Patch
5. Rivet
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...LEVIS
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TITLE PAGE
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Findings 4-6
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INTRODUCTION
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2.0 Situational analysis
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2.2 Product life cycle
3.0 Market research
3.1 Primary market research
3.2 Secondary market research
4.0 Market objectives
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5.1 Primary
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7.0 Recommendations
7.1
7.2
7.3
7.4
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...Jason Hagelstrom
66786
RWT1
Jeff Willard

The goal of this report is to look at three
different types of compensations strategies
that the company could adopt. The three I
will be reviewing is broad banding, stock
options, team-oriented compensation. I will
give a review of all three, my analysis, and
then finally recommendation for the
company.

Three different types of compensation
strategies:
◦ Broad banding
◦ Stock options
◦ Team-based oriented



Review the strategies
Analysis the strategies
Recommend which type or types company
should use.


Is taking the many salary ranges and condensing
them down.
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
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