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The following background and meaning was provided by the Jensen Group, an Indigenous company in Canada that designed the Journal logo: the circle represents earth in its totality with the five figures representing the five continents. The figures are joined together in unity, friendship and co-operation looking outward to show forward thinking, vision and openness. The colour green represents newness, growth, action, going forward, as well as ecological concern and mindfulness of the healing nature of plants. Within the centre space is a turtle which holds a place of esteem in cultures the world over, and generally symbolizes good health and longevity.

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