Wednesday, June 26, 2013

Dozens of charts to click through, pages of reports that scroll down forever.

You know what I’m talking about... your email analytics. Those reports your email marketing software supplies so you can see just where your campaign’s succeeding. (In AWeber, you have your Broadcast QuickStats, plus more the comprehensive Report section.)

They’re certainly helpful. You can see which messages were smash hits, which flopped, which offended readers and which prompted purchases. Then you can plan future emails accordingly.

But analytics reports can be massive. Encrypting that slew of data can feel downright overwhelming.

But If You Know What Reports to Focus On, It’s Easy....

There are just 5 reports that really matter...the SCOUT stats. Once you’re familiar with them, you can easily assess how your campaign is doing in a matter of minutes.

Saturday, June 22, 2013

The ideal small business for many....if they could choose....is one where they could work from home. Yes, you still need to treat it like a business. BUT....the advantage if you do things right is you'd have more time for family. Now THAT'S A worthy goal that's very achievable....not just a dream.

Wednesday, June 19, 2013

Every piece of your marketing email is important, but one tiny bit towers in significance above the rest: your call to action.

This bit of text turns your message from something your subscribers will merely read into something they’ll respond to. They may reply, download, share or even buy – it all depends what you ask.

And it depends how you ask it. Write a wimpy call to action that no one notices or gets excited about, and you might as well not send an email at all. But make it eye-grabbing and attention-snatching, then position it perfectly, and you can sit back and watch the responses roll in.

Wednesday, June 12, 2013

Optimization is about making something more effective. When it comes to email marketing, you want to have the most effective campaign possible. High conversion rates, opens, clicks, traffic back to your website and sales are all important.

Fortunately, there are some best practices you can follow that have proven to work for others.

Sunday, June 9, 2013

The second update on May 21 was for domain clustering, Very interesting as to why Google wishes to correct domain clustering because many Internet surfers do not see a reason for it. A brief definition of domain clustering could be considered when seeking a keyword on the Internet and the results show multiple pages of one particular URL in a row; that is considered domain clustering. With after this second change took place more companies began to see an impact on visitor traffic and the amount of purchases being made. Both of these items had severe damage on profit and unfortunately, nothing could be corrected because this was all based on how Google chose to program this particular algorithm. What I found interesting is if Google supposedly fixed domain clustering, it is not working the way they had wanted. Perfect example, while doing article research for this report, I entered a keyword and the SERP gave me a particular domain in clusters. I find it quite interesting to see Google’s plan has backfired on what is being attempted.

Every small business owner enjoys having the ability to use Google SEO capability but as of May 22, things became very shaded after changes had taken place with the Google algorithms. What business websites experienced is a fall in visitors, the slowness of traffic, and lower numbers in search engine ranking. The frustration began as every person wanted to know how to improve for better placement but the problem still kept going as Google has not given any straight answers as to why this change has taken place. There are multiple theories as to why Google has placed this particular algorithm into place but after researching it would seem further data has been uncovered to find some help in explaining the matter. So all persons can understand, we will start by defining what an algorithm is.

Saturday, June 8, 2013

Traffic is the life blood of your small business website. The more people visit your website the better the chance they will buy what you're selling. Remember....it's a numbers game.

BUT....they can't be just anybody. You don't want people looking for golf clubs to visit your website where you're selling your auto repair services. That's not a good match. What you want is "targeted" traffic. People who are looking for EXACTLY what you're selling. Plus, you'd rather not have to pay an arm and a leg to get them there.

Monday, June 3, 2013

With the many changes taking effect in today’s economy, it is also having an effect in how people are being hired unfortunately. Even though the stock market has shown a brief improvement it still has not shown any signs of an increase where needed with the job market numbers. There is a large line at the unemployment office due to the lack of jobs being created and for the positions that have been created; a large stack of resumes is waiting to be reviewed. So many unemployed persons have chosen to stop looking rather than go through the constant phrase of hearing denial and wasting car fuel that is still increasing in price.

Frustration is quite understandable but rather than stopping to look for employment perhaps, consideration of the freelance option might be a better option? Forbes discusses how business owners are now taking this idea and using it to their benefit. Freelance contracting has now become a serious reality as businesses have many options to hire personnel for the length employees are needed, pay them well for the project period, then either send the person along his or her way or offer another paying project via contract to them. Freelance contracting is a win-win situation for both the employee and the business owner as both are achieving what is being wanted; the business is obtaining the project and the contractor is being paid at the end of the project.

To obtain a helpful start at seeking out freelance jobs Simply Hired can be used to search for these type of postings and the website will not charge job seekers which is a very important focus goal to keep in mind when job seeking. If any website attempts to charge, be cautious about that company as it could be considered a fraud. No job seeker should pay to locate employment, period.