In an effort to tackle some of the biggest challenges facing the world today, National Geographic and GSK Consumer Healthcare have joined forces to launch the Chasing Genius Challenge. The competition aims to uncover innovative solutions for issues related to sustainability, global health and food security and will provide $25,000 to winners to scale their ideas.

The challenge was inspired by National Geographic’s first scripted series GENIUS, based on the book, Einstein: His Life and Universe by Walter Isaacson.

Using the hashtag #chasinggenius, National Geographic has crowdsourced ideas and identified issues that the global community is most concerned about.