2015 saw a decline in gross revenue and attendance for the Children’s/Family Events category with gross revenue falling by 11.7% from $43.43 million in 2014 to $38.37 million in 2015. Total attendance fell by 11% while the average ticket price increased by 2.3% to $39.15.

Major events in 2015 in this category were Disney on Ice, The 26 Story Treehouse, The Tiger Who Came to Tea and Disney Live.

Most states experienced a decline in revenue and attendance in this category. In particular, Western Australia saw more significant declines in revenue (58%) and attendance (54%), while the Northern Territory also experienced declining revenue (24%) and attendance (14%) over the course of the year. South Australia experienced significant growth recording an increase in revenue (24%) and attendance (16%), while Victoria also experienced slight gains. Tasmania experienced a slight increase in attendance (1%) despite a decline in revenue (6%).

Supplementary Data

The Children’s/Family category drew attendance of 259,680 and generated revenue of $4.58 million. Its share of industry revenue (10.5%) is low given its share of industry attendance (16.6%), due to its low average ticket price ($19.23) compared to the industry average ($37.43). There were 862 performances in the Children's/Family category throughout the year. The average attendance at each performance was 301, with each performance generating an average of $5,312 in revenue.

The largest regional and metropolitan venues in terms of revenue were Civic Theatre (NSW) Frankston Arts Centre (VIC) and Orange Civic Theatre (NSW). Key Organisations in South Australia also made a notable contribution to this category, such as Windmill Theatre Company and Patch Theatre Company.

Category Revenue

$4580000m

Category Attendance

k

Note: This data is supplementary to the 2015 primary ticketing survey data.