Tanfeeth, a business process outsourcing (BPO) firm in the United Arab Emirates, was founded in July 2011 as a fully owned subsidiary of Emirates NBD, the largest bank in the Gulf Corporation Council. When Tanfeeth was founded, Emirates NBD, along with the leaders of Tanfeeth, decided that Tanfeeth would begin by improving processes at the bank. However, two years after its founding, some Tanfeeth executives felt that the organization needed to take on work from outside clients. They were concerned that if Tanfeeth waited too long, its first-mover advantage and position as market leader would deteriorate. Additionally, if Emirates NBD held back Tanfeeth's growth ambitions, some of the world-class talent Tanfeeth had been able to attract might leave. What was the best course of action for Emirates NBD and Tanfeeth?