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You wouldn't get in the driving seat of a race car without taking lessons, yet this is exactly what many have done with SEO. They have taught themselves to drive and just because they can get the car around the track, they think they've "got it". In isolation it might seem like they have, however when compared to those who have received professional training, they are standing still.

I’ve Heard SEO is like Voodoo Magic. Isn’t it too complicated?

Online traffic is so vast, that little changes can have amazing results. By learning to do SEO the right way, even after the first lessons, you will be able to start making your site more “visible” to the audience you want. You will see results!

What does a kids piano web page have to do with Joomla and good SEO? Continue reading to find out. But first of all let's dig in and provide some context.

Joomla is one of the two most popular CMS (content management systems) currently in use by webmasters, with Wordpress being the main competiton. Many users find that Joomla is actually easier to use right out of the box, and it has proven to be a popular choice among website owners brand new to the world of running a website. The fact that the CMS is so easy to use is what has made it such a popular choice, and there are many standard templates that Joomla users are able to utilize for their website.

One of the benefits of using the Joomla CMS is the fact that most of the standard Joomla templates are designed to be as search engine friendly as possible. Search engine optimization plays a huge role in the success of most websites, as it is the best way to drive traffic to any website according to Dan Maynard, SEO consultant with a Saskatchewan video company.

Chasing the SEO Dragon Tail

If you've ever had the chance to observe a dog's tail or if you were so lucky the tail of a Komodo dragon, you would observe how it wavers from side to side as it moves along. There's no forward motion, only sideway motion.

Having seen a Komodo dragon on the move on TV the other day, conjured up compelling images of another analog, that of the search engine optimization enthusiast trying to get top rankings in the search engines by ingesting gobs of often contravening information from various SEO forums. These forums in some cases are rife with misinformation, albeit for the most part unintended.

The Tale of the SEO Tail

SEO enthusiasts are known to scour the forums looking for tidbits of information that will help them exploit potential loopholes or weaknesses in the search algorithms that could provide a temporal but unfair search ranking advantage. Once the loophole becomes widespread the search engines quickly close up the loophole.

YouTube is the 2nd largest search engine on the Internet only surpassed by Google itself. So if you're not creating videos using YouTube then you're missing out on a marketing opportunity to drive even more traffic to your website.

Many people think that you need to put yourself on camera and talk, which in many cases makes people uneasy in front of the camera. But the truth is you really don't have to be in front of the camera on YouTube in order to be successful. In fact, many marketers and business owners don't put their faces on YouTube.

So how can that be? Quite simply, you can create a PowerPoint or Keynote presentation and records that as a video using such software as Camtasia or if you are using a Mac computer then ScreenFlow. These software programs simply record what's on your display including recording your presentation.

It's really quite easy to record your presentation using these software programs. Once you've recorded your program you can edit what you've captured and then export that as a movie file which you can upload to YouTube.

To us it just seems like the next step in a natural evolution. Since 2005, with our cool Joomla Templates and Extensions, we have helped hundreds of thousands create Joomla-powered Websites. Then in 2009, we launched the School of Joomla at Joomlashack University to teach you how to build better Joomla-powered websites.

Today we are excited to announce the SEO College (search engine optimization) and Conversion Optimization.

Its the next logical step because we first helped you create websites. Then we taught you how to build better sites. Today we want to provide you and your clients with the necessary tools to make your websites more successful.

Merry Christmas to all.

Newsflash: Independent investigations have revealed what everyone really wants this Christmas, and it's not an iPad, again. It's a Joomla Template. “It’s the perfect gift - - it’s even better than a Snuggie” one man said. A Joomla template is always the perfect size, it’s the right color, it will fit in any stocking, there’s no express-overnight shipping charges, and a Joomla template can be bought in your PJ’s at home without having to bathe, dress, and drive yourself in the snow to a congested mall. Indeed, a Joomla Template and specifically a Joomlashack Joomla Template is the perfect gift for all your loved ones this Christmas.

This blog started out as a quick joke meant to lighten up your day, but then I asked my kids aged 11 and 9 how they would feel if Christmas morning they got a template for a present? I half expected to get the same eye rolling I get when I threaten to bring them coal if they don’t behave. I totally did not expect the response I got: “A website template? As in… our very own websites? You mean… we could get our very own websites and fill them with whatever we like?” I am not sure if the prospect of a motorbike or a pony could have obtained the same excitement. They have already started making lists of all the toys, music, movie, and book reviews they will include as well as pictures of all their wonderful creations like drawings, paintings, comic strips, and Lego spaceships.

Joomlashack.com is not affiliated with or endorsed by the Joomla! Project or Open Source Matters. The Joomla! name and logo is used under a limited license granted by Open Source Matters the trademark holder in the United States and other countries.