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The IGNPOST Weber State College Monday, October 30, 1989 Volume 50, Issue 23 Eating disorders affected , " z - - " ' : s . 'I - V - -t ' Z. . ' . . : v- . ... .i : ' " .... : " . ' - ' . , ? ": ? - . - . Ad campaigns killing us softly' OLD MAN WINTER showed his frigid lace last Saturday and blew a cool white blanket over the Wasatch front valley in the season's first snowfall. The snowfall marks the beginning of cold toes and noses lor any unprepared campus trekkers. By Barbara LeFevre Staff writer of The Signpost A 5-year-old girl stares innocently into the camera lens. Her lips are formed into a slight pout. Her upper torso is naked except for bottles of perfume which have been strategically placed to depict breasts and cleavage. A smili ng woman is lying flat on her back on top of an ironing board. The man standing beside her is holding a plugged-in iron. The iron is resting just slightly above her genital area. These are just two of the advertising campaigns from the film "Killing Us Softly" that was shown Friday in the Union Building in conjunction with Eating Disorder Awareness Week. Runners support Red Ribbon Week activities r By Mark Howard Staff writer of The Signpost You don't have to take drugs to do crazy things! That is the point Boomer Smith, Chad Hill, Dorien Cotler, Jaren Price, Greg Hyde, David Bendixen, and WSC ROTC advisor, Captain Fisher proved last Thursday. In conjunction with Red Ribbon Week (October 23-29), and a state wide an ti -drug movement, they ran from WSC to Smith's food center in Farmington through the rain and snow to prove they don't condone the use of controlled substances. They met at WSC at 5:30a.m. to talk to KSL TV and started their run at 6 a.m. Each runner took a two mile portion of the stretch. The Utah Highway Patrol escorted them along Highway 89. At the intersection in front of Smith's, Davis Country Sheriffs blocked traffic and escorted the last runner, Greg Hyde, into the parking lot. Jaren Price, a freshman at WSC, said even though he quickly became soaked with sleet, he thought it was a worthy cause and he enjoyed doing his share. Thanks to Carla Wiese for putting the event together, and to all the runners who sacrificed sleep to prove their point. Eating Disorders: Signs and Symptoms Som e rhys ical Signs: INSIDE NEWS 2 EDITORIAL 4 OPINION 5 ARTS 7 AFTER HOURS 8 SPORTS ....10 CLASSIFIEDS 11 Complaints oi feeling bloa ted or nauseated when eating normal i;:apipunts,o.f:foQd iSwollen and infected parotid glands (the glands under the .;.n:Skiri,: .Kair::;;:;;!:;iii;.l.;:5::;:;;:S thinning, brittle naiis Calluses or sore on . the hand from self-induced vomiting, ; ffefeth :serisi 'ti yi;ty:i Increased discoml'ort and intolerance to cold l::l'Poor;:circ:ui tingling, bluish fingers bu rsti r,g blood vessels So me S y mp t oms: Fear of being !'at or of gain. ing weigh t Feeling out of control; tea r of not bei ng able WM stop eating voluntarily ;fahuell;:i; :;lMooy.lswin depressed, irritable or . ftipx iqus liiiifiiiiiiitiiit :::Sfcli:spara tough t gllillllllll Intense dieting or exercise when not overweight; denial ot ihungef lilllllillilllillllll: which may not initially.;. liExcessiyeoneen about food and calories . i:::;Pifficulty cqntentratiq ir! Perfect i6s;lilllll4 ihinkin g; sensi ti v6 Jof ; ::;ehanges;:illfsl;i:;x Frequent weighing and overemphasis on oscale-wcight !M0IPWw9 Following the film, Dr. Cheryl Bupp, assistant director of the McKay-Dee Institute of Behavioral Medicine, led a panel discussion. Two dietitians, Kathleen Nielsen, R.D.C.D.; Diane Paliga, R.D.C.D., M.S.; and Tracy, a recovering anorexic-bulimic were also on the panel. The narrator of the film, Jean Kilbourne, said the public is exposed to 1500 advertisements each day. Through the mass media, advertisers focus on creating a standard of "normalcy" by defining our values, self-images, and concepts of love and romance. Ads fulfill our deepest human needs and make our problems disappear miraculously. Although she acknowledges the need for advertising, Kilbourne said it becomes our "only standard of beauty and ultimate standard of worth." In their efforts to attain the "ideal woman" standard portrayed in these ads, Americans spend $1 million every hour on cosmetics. "But, because the ideal woman is artificial," she said, "failure is inevitable." Kilbourne said that in the last 10 years, the trend has been toward becoming youthful by recapturing the innocence that little girls possess. It is promoted by showing children in full makeup, adult clothes and sensuous poses which lean toward child pornography. The push for youth is further perpetuated by ads which state, "Because innocence is sexier than youth" and "My husband is seeing a younger woman these days." Kilbourne said that it is "you against the rest of the women, your beauty, your looks." Although she doesn't place sole responsibility for eating disorders on advertisements, she said they greatly contribute to the problem. Today 20 percent of college-aged students have eating disorders, and 80 percent of fourth graders are on diets. Kilbourne also said corporations are still "marketing women as a product," contrary to the lip service they give to equality and progress. One ad shows a woman sitting with her legs spread open on top of a neatly aligned row of skis. Another (See DISORDERS pace 6)

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The IGNPOST Weber State College Monday, October 30, 1989 Volume 50, Issue 23 Eating disorders affected , " z - - " ' : s . 'I - V - -t ' Z. . ' . . : v- . ... .i : ' " .... : " . ' - ' . , ? ": ? - . - . Ad campaigns killing us softly' OLD MAN WINTER showed his frigid lace last Saturday and blew a cool white blanket over the Wasatch front valley in the season's first snowfall. The snowfall marks the beginning of cold toes and noses lor any unprepared campus trekkers. By Barbara LeFevre Staff writer of The Signpost A 5-year-old girl stares innocently into the camera lens. Her lips are formed into a slight pout. Her upper torso is naked except for bottles of perfume which have been strategically placed to depict breasts and cleavage. A smili ng woman is lying flat on her back on top of an ironing board. The man standing beside her is holding a plugged-in iron. The iron is resting just slightly above her genital area. These are just two of the advertising campaigns from the film "Killing Us Softly" that was shown Friday in the Union Building in conjunction with Eating Disorder Awareness Week. Runners support Red Ribbon Week activities r By Mark Howard Staff writer of The Signpost You don't have to take drugs to do crazy things! That is the point Boomer Smith, Chad Hill, Dorien Cotler, Jaren Price, Greg Hyde, David Bendixen, and WSC ROTC advisor, Captain Fisher proved last Thursday. In conjunction with Red Ribbon Week (October 23-29), and a state wide an ti -drug movement, they ran from WSC to Smith's food center in Farmington through the rain and snow to prove they don't condone the use of controlled substances. They met at WSC at 5:30a.m. to talk to KSL TV and started their run at 6 a.m. Each runner took a two mile portion of the stretch. The Utah Highway Patrol escorted them along Highway 89. At the intersection in front of Smith's, Davis Country Sheriffs blocked traffic and escorted the last runner, Greg Hyde, into the parking lot. Jaren Price, a freshman at WSC, said even though he quickly became soaked with sleet, he thought it was a worthy cause and he enjoyed doing his share. Thanks to Carla Wiese for putting the event together, and to all the runners who sacrificed sleep to prove their point. Eating Disorders: Signs and Symptoms Som e rhys ical Signs: INSIDE NEWS 2 EDITORIAL 4 OPINION 5 ARTS 7 AFTER HOURS 8 SPORTS ....10 CLASSIFIEDS 11 Complaints oi feeling bloa ted or nauseated when eating normal i;:apipunts,o.f:foQd iSwollen and infected parotid glands (the glands under the .;.n:Skiri,: .Kair::;;:;;!:;iii;.l.;:5::;:;;:S thinning, brittle naiis Calluses or sore on . the hand from self-induced vomiting, ; ffefeth :serisi 'ti yi;ty:i Increased discoml'ort and intolerance to cold l::l'Poor;:circ:ui tingling, bluish fingers bu rsti r,g blood vessels So me S y mp t oms: Fear of being !'at or of gain. ing weigh t Feeling out of control; tea r of not bei ng able WM stop eating voluntarily ;fahuell;:i; :;lMooy.lswin depressed, irritable or . ftipx iqus liiiifiiiiiiitiiit :::Sfcli:spara tough t gllillllllll Intense dieting or exercise when not overweight; denial ot ihungef lilllllillilllillllll: which may not initially.;. liExcessiyeoneen about food and calories . i:::;Pifficulty cqntentratiq ir! Perfect i6s;lilllll4 ihinkin g; sensi ti v6 Jof ; ::;ehanges;:illfsl;i:;x Frequent weighing and overemphasis on oscale-wcight !M0IPWw9 Following the film, Dr. Cheryl Bupp, assistant director of the McKay-Dee Institute of Behavioral Medicine, led a panel discussion. Two dietitians, Kathleen Nielsen, R.D.C.D.; Diane Paliga, R.D.C.D., M.S.; and Tracy, a recovering anorexic-bulimic were also on the panel. The narrator of the film, Jean Kilbourne, said the public is exposed to 1500 advertisements each day. Through the mass media, advertisers focus on creating a standard of "normalcy" by defining our values, self-images, and concepts of love and romance. Ads fulfill our deepest human needs and make our problems disappear miraculously. Although she acknowledges the need for advertising, Kilbourne said it becomes our "only standard of beauty and ultimate standard of worth." In their efforts to attain the "ideal woman" standard portrayed in these ads, Americans spend $1 million every hour on cosmetics. "But, because the ideal woman is artificial," she said, "failure is inevitable." Kilbourne said that in the last 10 years, the trend has been toward becoming youthful by recapturing the innocence that little girls possess. It is promoted by showing children in full makeup, adult clothes and sensuous poses which lean toward child pornography. The push for youth is further perpetuated by ads which state, "Because innocence is sexier than youth" and "My husband is seeing a younger woman these days." Kilbourne said that it is "you against the rest of the women, your beauty, your looks." Although she doesn't place sole responsibility for eating disorders on advertisements, she said they greatly contribute to the problem. Today 20 percent of college-aged students have eating disorders, and 80 percent of fourth graders are on diets. Kilbourne also said corporations are still "marketing women as a product," contrary to the lip service they give to equality and progress. One ad shows a woman sitting with her legs spread open on top of a neatly aligned row of skis. Another (See DISORDERS pace 6)