Category: Digital Marketing

Micro-moments are potentially one the most crucial touch-points of the consumer with your brand, and this must be taken into account when planning the eCommerce marketing strategy of a brand. Let’s dive in a little and “think like Google”, ’cause…

There are numerous SEO tracking programs out there and sometimes it is hard to choose one. Yet, successful SEO strategy could be achieved even by using only Google’s free tools: Google Analytics and Google Search Console. Yet, after years of…

INCREASE THE NUMBER OF REVIEWS FAST! One of the toughest things for business owners is to get reviews from their customers. Sometimes, being real good just doesn’t cut it and more proactive approach is required to kick in. How, then,…

TIPS FOR SPOTTING BAD WEBSITE DEVELOPMENT SHOPS The internet could be a complex place, especially for those who need a service and are not experts in what they seeking for. These folks could become an easy target for companies who…

CHOOSING THE BEST AGENCY Choosing a service provider is indeed a tricky experience. We never sure what will we get, and we do whatever we can in order to finalize a decision based on many supporting factors. Same goes with…

WHAT TO LOOK FOR IN A TYPICAL DIGITAL MARKETING REPORT During the years, I had to explain really basic metrics to many sites owners who were engaged in SEO, PPC and PLA retainers and did not quite knew what was…

WHAT YOU REALLY NEED TO KNOW ABOUT GOOGLE MY BUSINESS LISTINGS Google My Business is considered to be one of the more beneficial listings out there, as it is often displayed on both Google and Google’s products. Here’s what it…

Google Analytics is, literally, Google’s analytics platform that measures actions and events on a website using a tracking code. It does not provide statistical data, as some reports are based on traffic samples, but is more of a trend application…