Newsroom

Weber Shandwick’s Social Impact practice, a global team working at the intersection of corporate social responsibility, sustainability and social issues, launched the Innovation Trends Reportseries. The team created this resource to build awareness and fuel dialogue around the fast growing Solution Economy – multi-disciplinary and collaborative efforts by companies, foundations, nonprofits and governments to solve complex social problems.

The first report in the series, Networked Smart Cities, provides context on the opportunities and challenges urban development in the 21st century presents to organisations and brands – and to our collective, shared impact. The report anticipates the macro forces of population growth, urbanisation and climate change to identify “smart” solutions and innovations that address social, environmental, logistical and economic challenges associated with increasingly crowded spaces and diminishing resources. Ultimately, the report puts forth an action plan to identify the right partnerships, communicate complex ideas to and among stakeholders, and engage the larger citizenry in campaigns that galvanise support and action at all levels.

Subsequent reports in the series will explore trends that are shaping the future of social impact work and transforming how people, organisations and systems connect to drive positive change. A comprehensive list of forthcoming reports is below.

To learn more about Weber Shandwick’s work on Social Impact, click here.