Fitwize 4 Kids™ and ACE Connect to Enhance Health, Fitness and Wellness Information for Franchises across the Country

San Diego, Calif. (July 7, 2008) – The American Council on Exercise (ACE), America’s nonprofit fitness advocate, is pleased to announce that is has joined forces with Fitwize 4 Kids, a national franchise organization that is dedicated to empowering today’s youth by providing a fun-filled environment, where children between the ages of 6 1/2 and 15 learn about fitness, nutrition, and living a healthy lifestyle.

“By teaming up with Fitwize 4 Kids, ACE is able to extend its reach to provide safe, effective physical activity programs to help get kids moving today,” said Graham Melstrand, Vice President of Operations for ACE. “We hope to assist all of the Fitwize 4 Kids, Inc. franchise members in their pursuit of healthy, active lifestyles through quality staff certification and continuing education from the American Council on Exercise.”

ACE and Fitwize 4 Kids will now work together to enhance and improve the quality and availability of health, fitness and wellness information to the members of Fitwize 4 Kids franchised fitness facilities throughout the U.S. and Australia. Those members will also have access to preferred ACE certification exam fees and selected study and reference materials.

“Our franchise owners are committed to providing the very best in health and fitness information and instruction,” said Warren Gendel, Founder of Fitwize 4 Kids, Inc. “Our partnership with the American Council on Exercise can assure that our members are well taken care of.”

About Fitwize 4 Kids

Fitwize 4 Kids is a fun filled environment where kids ages 6 to 15 learn about fitness, nutrition and living a healthy lifestyle. Everything from the décor, to the equipment is planned with kids in mind. The environment is energetic and lively and the equipment is specifically designed for the physiology of a child’s body. The program focuses on supervised, 45-minute, full-body, circuit- style workouts and is complimented by monthly nutrition seminars, home-school PE education, kid’s night out events, field trips, birthday parties, and other fun activities. For more information about Fitwize 4 Kids call 1-877-FITWIZE or visit www.fitwize4kids.

About ACE

The American Council on Exercise (ACE), your premier certification, education and training organization, is a nonprofit organization dedicated to promoting the benefits of physical activity and protecting consumers against unsafe and ineffective fitness products and instruction. ACE sponsors university-based exercise science research and is one of the world’s largest nonprofit fitness certifying organizations. For more information on ACE and its programs call (800) 825-3636 or log onto the ACE Web site at www.acefitness.org.

About ACE

Founded in 1985, the American Council on Exercise (ACE) is a nonprofit organization committed to America's health and wellbeing. Over the past 25 years, we have become an established resource for both fitness professionals and consumers, providing comprehensive, unbiased, scientific research impacting the fitness industry and validating ourselves as the country's trusted authority on fitness.

Today, ACE is the largest nonprofit fitness certification, education and training organization in the world with 55,000 certified professionals who hold more than 60,000 ACE certifications. With a long heritage in certification, education, training and public outreach, we are among the most respected fitness organizations in the industry and a resource consumers have come to trust for health and fitness education.