Long John Silver’s closes in Holland

Wednesday

Jul 23, 2014 at 6:28 PM

By Mackenzie StephensSentinel staff

No more fish will fry at the Holland Long John Silver’s as the quick-service seafood chain at 275 E. Eighth St. closed last week.“It wasn't meeting expectations in order to continue business,” said Brooke Richards, director of marketing at BR Associates Inc.BR is based in Jasper, Ind., and owns various chain restaurants, including Long John Silver’s, Wendy’s, Papa John's and Grandy’s.Richards said the Holland store was one of BR’s lower-volume stores and is the only restaurant in Michigan to shut down recently. There are four other Long John Silver's restaurants in West Michigan — one in Muskegon and three in Grand Rapids.All management employees were offered employment at other Long John Silver’s locations. So far, only one employee has agreed to relocate, she said.According to Holland city property records, the 1,776-square-foot building sits on about one acre of land. Richards said BR Associates will decide in the next few months whether to put the property up for sale or lease.