A single method of promotion is never enough. This is because various people are exposed to different things, and there are those that have nothing to do with audio-visual advertising methods, as they love reading.

On the other hand, there are those that love fashion and hence the best way to get their attention is to promote what you sell in a fashion item. It is this concept that has led firms to use rubber bracelets as a form of advertising. The bracelets are inscribed with the products they advertise and the below are the advantages of using them:

They are cheap

This is the most famous reason why they are used. They do not cost much to produce and hence the companies do not use a lot of their money when using this method of advertising. The cost factor comes into play because the bands can be ordered in bulk and this lowers the price by a big margin. Firms take advantage of this by having a long-term plan for their use hence they order for bands that will be used for even up to one year.

They are easily customizable

The other benefit of rubber is that it can b easily customized to take on any shape and colour needed. This feature becomes very important as far as promotion is concerned as the bracelets are given for use as part of someone's fashion taste. With this information, firms proceed to order bands of various colours, shapes and designs depending on the product being marketed and the market being targeted. The many options make it easier to reach out to various groups hence having a wider market.

They are durable

Rubber is not prone to wear and tear when used as bracelet and it can last for years. The fact that it is heated to add colour to it means that it does not fade with time and hence one can continuously use it as part of their fashion. The durability factor means that whether you give out new bracelets or not, your products are still being advertised.

They are popular

One of the things that made firms decide to use them is because they are popular among many people. If you take a walk out on a weekend especially in a park, chances are that you will locate many people spotting a wrist bracelet. This popularity makes them ideal for advertising.

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Making a Promotional Statement Using Custom Rubber Bracelets
By Mike S Seantly

Custom bracelets are easy to order, easy to wear, low-cost and high visibility items. Custom rubber bracelets are popular with all ages. This simple band offers a powerful medium for conveying a message for supporting a cause, political affiliation or allegiance. Silicone rubber wristbands hit the scene in 2004 when Lance Armstrong - a professional cyclist and Nike introduced the "Livestrong" bracelet that was intended to support cancer funding and research.

The bracelet became popular first with the athletes and then with the public. These bands became icons in the fight against cancer.

Representing a cause

Other wristbands featuring different colors were introduced with the colors representing a cause. Wristbands work as effective promotional tools due the fact that they are inexpensive. The wristbands can be produced in large volumes at low costs. As a result, the wristbands have become popular fundraising items.

A wristband produced for just a few cents can in turn be resold for between $1 and $2, which can go a long way in yielding high per unit profits. The bracelets are a winning combination for sports teams, schools and organizations that seek to run on low budgets.

Making a statement

Anyone who wants a wristband can afford to get one and this will play an important role in supporting a worthy cause. The bracelets can be worn by anyone including children and senior citizens. Furthermore, everyone gets an opportunity to wear a fashion accessory that makes him or her feel that he/she is part of the larger group, a team that is making a difference around the world.

The rubber bracelets offer an approachable medium for making a statement. People seeing the colors are most likely to inquire what the band stands for. This gives the wearer an opportunity for disseminating important information about the cause the band represents; this offers an effective marketing ploy.

Compared with other mediums of advertisement, the bracelets offer a constant low-key presence that provides an ongoing chance for enlightenment. Custom rubber bracelets offer a promotional statement in two ways through the message and the color. The wide availability of diverse colors and styles allows everybody to support a cause using the wristband. The first step entails selecting colors and wristband styles. The common styles include the silk screened, embossed, or debossed painted.

The color makes statements about a specific cause while any type of messages supporting the cause can be silkscreen printed, embossed or debossed on the band.