Bart Reunites with Butterfinger

Twelve years after Bart Simpson first touted Butterfinger, the two have been reunited in a new marketing campaign created by Nestlé Butterfinger and Twentieth Century Fox Consumer Products.

“We are thrilled to partner with Nestle Butterfinger and The Simpsons on a program that is both iconic and nostalgic,” says Jeffrey Godsick, president, Fox Consumer Products. “The connection between Bart Simpson and Butterfinger has endured over the years, and we are delighted to unveil a fresh campaign that will excite fans.”

The new “Nobody Better Lay A Finger” campaign launched Wednesday on digital and social media outlets and will hit the streets this summer in major U.S. cities.

Initial campaign artwork features the top of Bart’s head juxtaposed with the edge of the similarly shaped Butterfinger wrapper.