The new spot (above) for stretchy, skinny
jeans—which the five-some unfortunately don't wear in the ad—does
reveal important BSB information. Namely, where the boy band has
been hiding all of these years: An oversized boom box.

Brand manager
Michelle DeMartini told Bloomberg in an email that
"Our target customer grew up in the ’90s, and that time period
conjures an emotional connection. In recent campaigns, we’ve
worked with a number of actors and musicians who remind her of
that nostalgic decade, such as Mr. T and Jordan Knight, and we’ve
gotten really positive feedback.”

In case that doesn't make you feel ancient, and you want a real
Backstreet Boys throwback, here's a commercial the band did for
Burger King
during its heyday in 2000.(Below) CP+B is
famous for its Burger King work, but it didn't get hired until
2003.

The ad shows a Burger King exec trying to lure the innocent boy
band into doing an ad for the fast food giant. A cacophony of BSB
members pipe out "Forget it!" "We don't do commercials!" "Not our
style!" In the end, they do the deed for a lifetime supply of
Whoppers.