Why Engagement?

Why Measure Engagement?

It's the key to understanding today's marketplace.

Engagement is more than one isolated data point and is with respect to
more than one communication channel. Engagement is not an entirely
conscious act and does not discern among message, product, service,
quality or price. Yet in today’s business environment, engagement is
critical to brand/company strength.

To obtain a strategic advantage, companies/brands need to know how engaged their constituents are with respect to:

Competitors

Specific topics and/or issues

Their own content

Content of the media

Content created by other constituents, including customers

Engagement Fingerprints™ are always developed in the context of the industry context