DEAN & DELUCA THANKSGIVING

OBJECTIVEDevelop visual content for print, digital and social components of Thanksgiving retail campaign, inspiring customers to cook or order seasonal meals through rich imagery and chef-lead information and tips.

P&G ADVERTORIAL SERIES

TELLING A STRONGER STORYTo make a more personal connection to the bloggers, I presented the concept of showing P&G products within the intimacy of a bathroom vanity. The personality of each blogger came through in the style details of each bathroom setting.

GODIVA ENVIRONMENTAL SIGNAGE

– Design of POP and in-store signage– Worked closely with packaging and visual merchandising teams to maintain consistent design standards across seasonal campaign.

DEAN & DELUCA VALENTINE’S DAY

OBJECTIVECreate a digital campaign featuring the sweetness of the Valentine’s Day season across web, email and social channels.

STARBUCKS

– Design and layout

Martha Stewart Living

OBJECTIVEInspire entertaining ideas that aligned with the Starbucks holiday campaign.

BOTTLES + JARS

Mixed media collage pieces

CLAUSSEN ADVERTORIAL SERIES

– Design and layout

Martha Stewart Living & Everyday Food

RESULTSOriginally sold as single advertorials, the program was extended to a series due to the client's enthusiasm for the initial advertorial's effectiveness

WEDDING INVITATION

– Design and layout

After talking with the bride, I realized I had photographed an image a few years prior that would perfectly convey the look and feel she hoped to illustrate. Printing that shot as a silhouetted botanical on both the vellum overlay and the invitation beneath, created a layered affect that was figuratively and literally an organic expression of the couple's wishes, setting the tone for the event that followed.

OLIVE OIL PACKAGING

– Layout and design

This project combines the things I enjoy most—design, and good food. I designed this series of labels with a rustic feel to represent an Italian single-family estate olive oil. Each label included space for a handwritten batch number, adding a personal touch to the back of every bottle.