Average movie ticket price rises to $8.95

The National Association of Theatre Owners (NATO) reported that the average movie ticket price in the U.S. rose from $8.84 in Q1 2017 to $8.95 in Q2. The price in Q2 2016 was $8.73; full-year average in 2016 was $8.65.

The quarter included high-grossing movies available in 3D and premium large formats, including Guardians of the Galaxy 2, Wonder Woman (both over $300 million), Pirates of the Caribbean 5 and the holdover of Beauty and the Beast, as well as TheFate of the Furious in large format. These titles accounted for 46% of Q2 box office, NATO reported.

The average ticket price in 1977 was $2.23 ($9.34 adjusted for inflation).