collectible of the day: MOTORING CITATION ad

Let’s slap someone with a compliment. Let’s reward a really good parking job. Let’s write someone up for having a sweet set of wheels. Let’s be sure we make this month’s quota. LET’S MOTOR.®

During the first few years of MINI USA, its advertising agency Crispin Porter + Bogusky created clever ads that were more than just words and images on a page, they were interactive. From late 2005 we have this MOTORING CITATION ad, a fold-out ad insert with four numbered MOTORING CITATIONs.