Raising the Bar for PR Scotland.

The scheme, which is administered by the Scottish Business Crime Centre, is driven to cut crime and create more “customer friendly” pubs and clubs and as part of this initiative, it rewards safe, welcoming and well-managed venues.

One such pub is Cheers Bar in Fraserburgh which has embraced the principals of the scheme and attracts customers all year round.

With a new and already award-winning beer garden, this popular bar is famed for its live entertainment on weekends and owner, Dennis Forsyth, is the proud owner of a handful of accolades which includes best outdoor area in Scotland and one of the top 100 pubs in the UK.

Dennis said:” We believe the large number of females, young families, people with disabilities and older people that frequent our establishment is a consequence of the safe environment we have created through BBN practices.

“We have children’s license until 11pm, have baby facilities and we are child friendly. We’re used to having kids around through the day, but not usually in the evenings. It certainly makes for a warmer, inviting place to come to.”

Sisters Cara and Rachel Ritchie, who both have young babies, often meet in Cheers because of its family friendly policy.

Cara said: “We used to come here regularly before we had children but now we still feel welcome. There are baby changing facilities, the staff will heat milk for us and they are always friendly. It’s a great place for people with families and young children to meet.”

Molson Coors and HEINEKEN joined Diageo as sponsors of the scheme, injecting major funding which is expected to double the strength of the campaign and increase consumer awareness.