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Insights from Our Industry Experts

Get purchase trends from analysts spanning more than 24 industries—in the industries that matter most to your business. Read blog posts and whitepapers, view infographics, and watch analyst video interviews to see what, how, and why consumers are spending,
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Data-driven Growth

The NPD Group offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. With offices in 27 cities across the Americas, Europe, and Asia-Pacific, we help you measure, predict, and improve performance
across all channels.

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Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have operations spanning the Americas, Europe, and APAC. Connect with us at one of our
offices across 29 cities.

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Global Presence

Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have operations spanning the Americas, Europe, and APAC. Connect with us at one of our
offices across 29 cities.

Omnichannel Analytics

Identify the biggest growth opportunities across brick-and-mortar and e-commerce with proven longitudinal panel analytics. Our 35,000-person omnichannel panel is the only omnichannel tracking panel available for general merchandise. With our omnichannel shopper and buyer analytics, you'll get critical insights on your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

Analyzing purchase behavior over time is vital to understand rapidly evolving consumer tastes and trends – such as volume shifts online – that are disrupting retail. Checkout's Omnichannel Analytics delivers longitudinal buyer-based insights, key to understanding actionable consumer behavior elements over time online and in-store. Checkout can tell you how key buyer groups perform when your brand is in play, and when it’s not.

You can work with us in two ways, through Checkout Essentials or Checkout Advanced Analytics, which each offer flexibility based on your unique needs. These insights will help inform your business strategy by identifying the most lucrative growth paths:

Market Basket Essentials: order composition and ring to understand and maximize the value of your category mix and brands in the basket

Category Essentials: a digest of Buyer, Competitive and Market Basket Essentials for one category of focus

Foodservice Essentials: a combination of buyer metrics (penetration, frequency and check), competitive insights, and the consumer interaction across brands to provide a baseline of foodservice consumer behavior

Retailer Essentials: a compilation of views including total store, top-level industry, and industry categories, to help retailers understand buyer metrics and competitive interactions—within the context of their own store/departments.

From these Essential building blocks, deeper business issues emerge, which can be explored further through Checkout Advanced Analytics. We partner with you to diagnose the problem, help you understand your category and brand growth drivers, size the opportunity for action, and provide prescriptive recommendations to drive your success. Our reports can help you to: (click for more)

Analyze opportunities to maximize brand loyalty and value over the product ownership lifecycle

Identify your most valuable customers from inside and outside of your walls