Skylanders Franchise Reaches $1B in Sales

Activision announced that together, Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories — and the franchise reached this milestone in just 15 months.

In 2012, the combined sales of Skylanders Giants and Skylanders Spyro’s Adventure toys out-sold the top action figure lines in the U.S. and Europe, including Beyblades, Star Wars and Transformers. Additionally, through January 2013, more than 100 million Skylanders toys have been sold at retail.