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Free electricity could soon be offered to British Gas customers at weekends to
encourage them to use power-hungry appliances such as washing machines when
demand is lower.

Sam Laidlaw, chief executive of Centrica, the parent company of British Gas,
said that the offer could be introduced in the UK by early next year. It
would be available only to British Gas customers who have smart meters
installed, of which there are presently fewer than one million.

Centrica already offers “Free Power Saturdays” in the North East of the US and
Texas. Customers in Pennsylvania are offered free electricity on a