This criticism focused around a post by EA on community news site Reddit, which became the most downvoted in the site’s history, when the company appeared to call micro-transactions a way to “provide players with a sense of pride and accomplishment for unlocking different heroes”.

Image copyrightGetty Images

Image caption
Many see similarities between gambling machines and video game mechanics

‘Predatory Practices’

He criticised the “predatory practices” of developers, specifically targeting Battlefront II by calling it a “Star Wars-themed online casino designed to lure kids into spending money”.

US authorities decided that games using loot crates did not constitute gambling because players do get some kind of reward when they acquire the boxes.

While in the UK, the Gambling Commission took a similar stance and said the boxes did not come under its control because rewards were usable only in the game.

But the Belgium Gaming Commission has disagreed, instead focusing on whether the loot boxes constitute a “game of chance” – the use of a game element which involves a bet that can by chance lead to profit or loss.

It cited a series of issues with how loot boxes function, such as the use of virtual currency which can be purchased for real money, and the way that some loot boxes make players think they will gain an advantage despite their random contents.

‘Taking advantage of kids’

Mr Geens has said that he would meet members of the video game industry to discuss the next step.

It is not clear what this will be, though the report specifically states that “the loot boxes must be removed” to come into line with gambling legislation.

The move has been widely praised online, becoming the most upvoted topic on Reddit’s news subreddit in April 2018 with one person calling it “brilliant” and praising it as a way to “avoid taking advantage of kids with fancy and shiny in-your-face computer graphics and images”.

Another said they “hoped more countries will take note”, but some have suggested that video game publishers may simply stop selling their games in Belgium altogether.

Some people have been more critical of the decision, suggesting that “Pokemon and other trading cards” would also be illegal under these rules.

But others pointed out that the Belgium Gaming Commission’s definition specifically requires there to be “a game element” in opening the crate, which differentiates loot boxes from trading cards.

Meanwhile, one person who was in favour of the decision called it “fantastic” and suggested that “Belgium will have a sense of pride and accomplishment for making such a wise decision”.