Picture the scene – you’re an innovative marketer working for a company that is stuck in the past.

They have a website but they’ve never really paid much attention to SEO and they’re certainly not going to give you any money to engage in this newfangled “content marketing” the kids are talking about.

What do you do?

Well, believe it or not, it’s actually perfectly feasible to run a (basic) content marketing campaign on zero budget.Continue Reading