UAE Exchange Associates With the Asian Football Confederation as
Official Sponsor

-First and only remittance and foreign exchange house to sponsor all
home football games till 2020

October 05, 2016 04:37 AM Eastern Daylight Time

ABU DHABI, United Arab Emirates--(EON: Enhanced Online News)--The leading global remittance, foreign exchange and payment solutions
brand, UAE
Exchange recently announced that it has signed up with the Asian
Football Confederation (AFC) as an official sponsor of national football
competitions from 2016 till 2020. With this association, UAE Exchange
becomes the first and only remittance and foreign
exchange house to join the official sponsors’ brandwagon.

Speaking on the association, Gopakumar
Bhargavan, Chief Marketing Officer - UAE Exchange said: “It is our
belief that sports is a binding force. We chose to partner with AFC
because football
is right up there when it comes to a worldwide fan following and
emotional attachments. Similarly, with a strong legacy of 36 years, UAE
Exchange has also grown to be a leading player in the remittance
industry thanks to its loyal customer base and the bond we share with
them. This is aptly represented in our association with AFC and we are
delighted to be the exclusive money transfer and foreign exchange brand
as an official sponsor of the national competitions till 2020. We see
this sponsorship fit in with our strategic plans to connect and engage
with our customers on a much larger platform, while reaching out to
football-loving audiences regionally and worldwide.”

The five-year agreement has UAE Exchange as the official sponsor of more
than 200 home games covering matches of Asian Qualifiers – Road to
Russia, AFC U-19 Championship 2018, AFC U-16 Championship 2018, AFC
Asian Cup UAE 2019 and AFC Futsal Championship 2020.

“The Asian Football Confederation is pleased to welcome UAE Exchange on
board as an official sponsor for the national team competitions. The AFC
competitions are growing in terms of fixtures, excitement and audiences.
More people are watching live in stadia and on television than ever
before. This creates tremendous opportunities for global brands such as
UAE Exchange to collaborate in promoting and enjoying the strength and
popularity of the game in Asia,” said AFC General Secretary Dato Windsor
John.

Bhargavan added, “This sponsorship deal provides countless opportunities
to engage our audiences in novel ways, with above-, below- and
through-the-line components. To bring the game closer to our audiences,
we have developed an integrated marketing campaign and outreach
programme that will be leveraged across various channels. Our
made-for-the-occasion theme of #YallaLetsPlay
kicks-off with exciting on-ground, in-stadia and digital activities on
offer to invite people into the footballing experience.”