Familiarity vs. Discovery in Spotify Listening
by
Edward Lee, Spotify

At Spotify, we're interested in observing users’ behavior and inferring what that means about their relationship to music. This experimental project visualizes several months' worth of listening sessions by 7 different Spotify employees, revealing patterns and differences in the way they discover new music and return to old favorites. The technique, however, can be used to compare sequences of any continuous measure.