HONG KONG, Sept 16, 2010 - (ACN Newswire) - Reflecting the continued growth of Asia's subscription TV market, CASBAA has added two new corporate members this month. Following four new memberships in July, CASBAA has welcomed another leading Indian telecom-to-media industry player, Reliance Communications, part of Reliance ADAG, as well as fashion and entertainment content specialist FashionOne TV.

Reliance Communications, with a customer base of over 117 million mobile subscribers, is ranked among the top five telecom companies in the world. Reliance ADAG is also a DTH operator and has business interests in broadcasting, cable TV distribution and film production.

"The CASBAA Board of Directors believe the participation in the association of such Indian companies as Reliance fits perfectly with a global outlook. Reliance's membership is also an endorsement of CASBAA's growing relevance in India," said Simon Twiston Davies, CEO of CASBAA.

"Reliance Communications is delighted to come aboard CASBAA," said Sanjay Behl, CEO-DTV & IPTV at Reliance Communications. "We look forward to collaborating with leading global players to address relevant issues and to meaningfully engage with policy makers to catapult media broadcasting, distribution & subscription TV industry to its next level."

CASBAA, meanwhile, also extended a warm welcome to US-based FashionOne TV, a division of integrated entertainment company Bigfoot Entertainment with new studio facilities in Cebu in the Philippines distributing fashion and entertainment news around the world via three satellites.

"With our commitment to the world's fastest-growing region, we are pleased to be a part of Asia's leading association for the subscription TV industry," said Eric Klein, CEO of FashionOne TV. "We look forward to new opportunities and to fostering long term relationships with like-minded partners to positively impact this high-growth industry."

About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia Pacific. CASBAA's members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.