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Spanish-Speaking Media Thrives
As Candidates Court Hispanics

By

Michael Totty Staff Reporter of The Wall Street Journal

Updated Oct. 28, 1998 12:01 a.m. ET

Texas political candidates, particularly cash-laden Republicans, are courting Hispanic voters like never before. And that's good news for those in the business of communicating with the Spanish-speaking market.

The state's 1.8 million registered Latino voters are this year's soccer moms -- the segment of the population that both parties deem critical to their electoral fortunes, both now and in the future. It only takes a census taker to understand the reason: The Hispanic population, which now makes up about 17% of the...