So, I'm walking near the Ferry Building here in San Francisco and came across these mobile billboards. ( 1 , 2 , 3 , 4 ) They are most certainly attention-getting and very, very well done. The image retouching is grade-A hollywood type stuff and quite powerful, especially when you walk past these buildings everyday. I just don't like using fear as a motivational tool. Maybe it's a powerful and effective device; but I don't leave these boards thinking what a great job the Red Cross does during unimaginable circumstances (which is true) - I just walk away thinking they don't have much taste. Maybe the copy could be stronger to make that point - what do you think? Despite this error in strategy, they are still a great cause to support. (Images by Jason DeFillippo as posted on flickr, here.)