Growth sustainability requires to lower pollution and raw materials consumption. The paper deals with car end-of-life recovery (reuse, recycle) regulation as new business issue, and outlines modelling and simulation paths, to assess problems in reverse logistics for items collection and process data management. The backward flow (from exhausted items, to useful provisions) is fostered to lower the resort to raw materials, transformed into pollution and waste. The ecologic prospects conflict with the economic return on investment, and appropriate regulations ought to be enacted, to balance the backward flow incumbents, by mandatory supply chain prescriptions.

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