About Us

White International Pty Ltd, was founded in 1952, was acquired by Lonsyd Pty Ltd in 1976. Lonsyd Pty Ltd itself is an investment company formed in 1957 by the Executive Chairman, Mr Peter Ryba.

Since becoming part of the Lonsyd Group we have been dedicated to providing a professional service to our clients. Our Australian family owned company has become widely diverse and quick to identify new market opportunities. The sound financial management capacity has enabled White International to progress firmly, quickly and with a solid foundation endorsing the principles of Total Quality Management.

Through dedication and hard work, White International is gathering momentum and we have advanced into a new era of exciting potential having built our business on quality and innovation. We are building our reputation by continuously improving the service to our suppliers and clients.

White International originally imported and distributed hand tools and equipment direct to consumers within the Industrial Market, in which we developed a high reputation as a supplier of quality products and customer service. In 1981 we broadened the scope of our activities when we entered the pump market with products aimed at the rural, industrial and marine sectors. At this time, we changed our distribution strategy and elected to supply all our products through nominated distributors and not direct to end users. In 1989 our New Zealand operation was established.

Sales structure

White International Pty Limited has distribution centre’s in Sydney and Auckland. We have a strong national sales force located throughout Australia and New Zealand. Our team of fully qualified sales engineers and pump application engineers provide technical assistance and recommendations for particular applications.

Customer service

White International’s customer service team are dedicated and constantly strive for excellence in before and after sales service. We have state of the art computer systems and have in place processes and procedures to deliver the right goods, at an agreed price, within a specified time, to a designated location.