Communicating for a Cause: Reputation Today

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Friday, 9 June 2017

We can use our skills and, more importantly, our presence of mind to focus attention on issues of community interest. It could be the overcrowding of local trains and city buses, issues in aircraft, destruction of environment, child labour at restaurants and tyre repair shops, spitting in public places, long queues for utility bill payments or an NGO doing some good work – we can click pictures and shoot videos and post on the alternative media. We can even form groups for various causes.

A case in point is PRCI which has taken a cue from Prime Minister’s latest Mann Ki Baat message to observe the World Environment Day on June 5 and spread the message – Connecting Nature To People.PRCI has taken up the cause of plundering of Parsik Hills in the name of quarrying. The once picturesque hill range today presents a pathetic site with huge destruction and damage done to the nature.