The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?

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BCG's David Ratajczak discusses the shift in consumer attention as a result of new digital channels—and what this means for marketers.

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David Ratajczak is a member of the Consumer and the Technology, Media & Telecommunications practices at The Boston Consulting Group. He is also a core member of the Marketing, Sales & Pricing practice.

David joined BCG in 2007 and has significant experience in driving growth in companies of varying size and industry. He leads BCG’s digital marketing accelerator (DMA) in North America; the accelerator is a diverse team of practitioners with management consulting, agency, and ad tech backgrounds; it has been built to help advertisers improve dramatically the efficiency and effectiveness of their digital marketing.

Prior to joining BCG, David was the assistant to the chief scientist at Yahoo! He also founded three software start-up companies.

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