Category: Google AdWords

Learn some secrets about how Google grow their advertising revenues from $28bn in 2010 to $59bn in 2014.

ZMOT is now core training for all members of the Google sales team. It’s part of our DNA — not just in the U.S., but around the world

The Zero Moment of Truth (ZMOT) influences which brands make the shopping list, where shoppers choose to buy and with whom they share the results. It’s up to us to join the conversation at this new moment where decisions are being made, and to provide the information that shoppers naturally crave, in all the ways that they crave it.

This book will help anyone interested in those new moments before people buy, those Zero Moments of Truth where first impressions happen and the path to purchase often begins. If you care about help- ing shoppers explore, dream and find what they’re looking for — in short, if you’re passionate about the future of marketing — this book is for you.

As the end of the year approaches, Google and Facebook advertising solution are seeing harmony that has never been reached before to an extend that makes one asks, are they teaming up or at least having a common vision for 2015?

Facebook has announced their new secret weapon and it has been a major game changer in 2014, Kenshoo recently did a study and found that combining search and facebook resulted in 30% increase in return on adspend. Facebook wants to capitalise and build upon the success and investment that advertisers are doing in Google search campaigns.

Search is always a great way to start a digital campaign. It helps the business owners find out how people are searching for their business and what their needs are. Remarketing through Google display network has always been a very important companion to a successful search campaign as it helps increasing the ROI and dropping the cost per acquisition.

Facebook uses the audience that is acquired through Google search as a building block, through their website custom audiences feature they have the ability to find existing customers and target them with a special message. This is a valuable feature as it helps further increase ROI and reduce CPA. Facebook can reach over 50% of the users driven by Google through their tracking pixel.

Let’s face it, driving user registration to SMB websites is not an easy job, building Google / FB audience are more feasible and cost effective alternatives for marketers. Ultimately, growing these lists could be done through using look alike audience feature that both platforms provide.

Here is an infographic that i created to show the level of connection today between Google AdWords and Facebook Ads. Except to see better harmony in 2015.

Google gives you already all the information you need about your competitors. They tell you the names of your competitors and how often they enter the auctions with you and what’s their impression share and average position compared to yours.

With the launch of new flexible bid strategies, Google has just taken the game to the next level. You can actually set an outranking target in your bid strategies; If you want to make sure you’re beating your main competitor 90% of the time (with some Max CPC bid), You are able to do so by specifying your competitor’s domain and the percentage of time when you want to outrank them. Sounds like a very nice solution to handle competition and get more clients that otherwise your competitor would have acquired.

But wait a minute, what if your competitor is using the same exact weapon against you? what will happen in that case? The only likely outcome of applying it is that you’ll both end up paying more per click than you currently are, until both of you reach the point at which you no longer make any profit. This can’t be a good approach and you should consider why you are applying this strategy and what benefits would it bring to your business? What matters at the end of day is getting a good CPA and achieving the best ROI for your campaign. This strategy is not going to get you there.

So who would this strategy work best for? i would say brands; when the goal no longer becomes limited to conversions and acquisitions but it is stretched to include the brand image and reputation. Another case when this strategy would work best is when there is limited demand in the market for the product/service that you are offering and you want to make sure you acquire as much leads as possible to position yourself in the market as a leader, even if it comes at the expense of making your business less profitable.

Google have officially launched Google AdWords Premier SMB Parntner Program Page in Egypt. It is the first Arabic page that is launched under that section as Egypt Yellow Pages is officially the first partner in Egypt and the Arab world (After Morocco whcih launched their site in French).

Yellow Media – Formerly known as Egypt Yellow Pages and Google Ireland have signed strategic partnership agreement that will make Yellow Media the first Google AdWords Premier SMB Partner in Egypt and the second one in North Africa.

The Google AdWords Premier SMB Partner Program enables strategic relationships between Google and companies that can deliver the power of Google AdWords to their local merchants. Small and medium-sized businesses working with a Premier SMB Partner receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimization.

The official announcement was made on April 22, 2012 in the Four Seasons Nile Plaza hotel with tens of attendees of technology reporters and journalists from major news papers and online news and technology portals in Egypt.

Keynote of Ahmed Hafez - Head of Sales - Google Egypt and North Africa

Following the official launch event, a 2 day intensive training course was given to 200+ Yellow Media sales professionals by the Google Egypt team. Wael Fakharany – Regional Manager Egypt, and North Africa – Google gave a very insightful keynote speech about the success story of how he managed to transform Google Egypt from a country office that only had one individual (Wael Himself) to tens of millions of dollars in a few years.