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CLARE, Mich. (WWJ) – Clare’s “Cops & Doughnuts” is on Intuit Inc.’s list of 20 small business finalists competing to appear in a $4 million 30-second Super Bowl commercial.

Retired police officer Greg Rynearson and eight other Clare cops bought the 113-year-old bakery in 2009, during the low-point of the recession.

Since then, business has been booming and the shop now has nearly 40 full-time employees. They also make their own coffee — in “Morning Shift”, “Midnight Shift”, and “Off-Duty” varieties — which ships all over the world.

Now, Cops & Doughnuts has been chosen from 15,000 other businesses as a semi-finalist to be featured in an ad that will run in a coveted Super Bowl time slot.