Consumers Appear Uncertain About Connected Cars

Many of the world’s largest tech companies are pursuing the automotive sector as new area for growth. Yet while the likes of Apple and Google have introduced operating systems specifically for cars, many people don’t appear to be interested in downloading applications and keeping up to speed with social networks while they drive, according to a research by the Spanish telecom giant Telefónica of people in the United States, Britain, Germany, Spain and Brazil. Instead, the company said, people are most interested in emergency alert systems and notices about maintenance for their cars. But the company is expecting consumer expectations to move beyond those desires, too.More>>