How Gray Got Raycom, and How It Enters Radio

The combination of Raycom Media with Gray Television, a $3.6 billion deal announced early Monday morning, creates what the companies are calling “a dynamic broadcaster with meaningful scale, significant operating leverage, and a compelling portfolio of high quality assets.”

RBR+TVBR first sensed something was up some 14 months ago, at the 2017 NAB Show; discussions have only been had “in the last few weeks,” a source close to the matter tells RBR+TVBR.

How is Gray consummating this media marriage? Here are the details, which include a radio duo.

Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.