Get Updates

Sites

Verticals

The Mystery OREO Flavor Has Been Revealed and We Got it Right! (And Also Wrong)

December 7, 2017, 11:06 AM ET

The Mystery OREO Flavor Has Been Revealed and We Got it Right! (And Also Wrong)

Well played, OREO.

By
Kristyn Pomranz

A few weeks ago, we invited you to join us on an inscrutable journey: speculating the true flavor of Mystery OREOs. ICYMI, I surveyed 10 people from all walks of life (lest any socio-economic dynamics affect perception of flavor), and I got the following responses:

As a seasoned limited-edition food journalist, my very first instinct was, and we quote, “something exactly like Fruity Pebbles.” However, I know that OREOs are produced by Mondelez and Fruity Pebbles are produced by Post Consumer Brands. So I decided (AND I QUOTE), “Unless this is some kind of bizarro cross-company product integration, the mystery flavor is neither Fruity Pebbles nor Froot Loops.”

So you can imagine how I feel now that the flavor is, IN FACT… Fruity Pebbles. Y'know, after I changed my answer because I definitely put too much thought into parent companies and overthought the whole thing. (Not that I'm bitter about losing or anything.)

Aaanyway, change my answer I did, and so I must concede I personally got it wrong. But y’know who got it right? “Funemployed” Matt in my original story. Seems like somebody should start applying for flavor chemist jobs at Mondelez, arewerite?!

The Feast is Bravo’s digital destination serving culinary inspiration and essential food news. Like us on Facebook and visit daily for diet and wellness trends, kitchen hacks and tools — and the buzziest celebrity, chef, and restaurant happenings you need to know about right now.