DFS to sit down in Lincoln

Lincoln’s Valentine Retail park, located on Tritton Road, will see the arrival of a new DFS store in early November.

The retailer will join Next Home, Asda Living, Dreams and TK Maxx in creating a critical mass of home-ware retailers. The new furniture retailer will join competitors SCS and Clayton’s, which also reside on Tritton Road.

The 20,000 sq ft store will be one of two new DFS stores that are being built this year across the country (second store will be in Wales). The nearest DFS store is currently in Grantham, on Gonerby Road.

Jon Massey, Chief Operating Officer at DFS, said: “We are delighted to have added these two new stores to our portfolio.

Ian Filby, Chief Executive Officer at DFS, said: “These stores supplemented by any further acquisitions will open in the next financial year and represent the first phase of our plan to bring DFS within reach of all significant customer bases within the UK.

“This measured store rollout programme is expected to deliver our target of approximately 20 additional stores by July 2013.”

The Lincolnite welcomes your views. All comments are reactively-moderated and must obey the house rules. Please stay on topic and be respectful of other readers.