In-Depth Exclusives

TD Bank Makes Customer Experience Unexpectedly Human

Differentiation is extremely important in the current marketing environment. Because of technological innovations such as mobile applications, consumers have access to a massive database of information at all times. They can find the best restaurants in their areas, the best deals on sneakers, or the transactions with the most perks at any given time. They have, in the words of entrepreneurship expert Jim Blasingame, become “empowered customers.”

Empowered....

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