How is Social Media Affecting the Buying Process

Social Media has become a massively important part of people’s lives across the globe. Boosted by the growth of the smart phone, users’ have become more and more focussed on individual moments, wh...
ich they can share.
Sharing, posting and chatting with friends has become an almost constant activity as people all over the globe snack on miniature content whenever they like. As a by-product of this, social media has a significant effect on retail, online and in store. So how can brands use this to their benefit?