With more than 130 years of experience, Holland America Line is recognized as the undisputed leader in the cruise industry's
premium segment. Its 13 ships sail to more than 280 ports of call on all seven continents, ranging from popular Caribbean
and Alaska itineraries to exotic cruises to the far corners of the world.

Over the course of the company's long history, first as a cargo- and passenger-shipping carrier, and subsequently a leisure-cruise
line, Holland America Line has carried more than 9 million passengers from Europe to the New World and to vacation destinations
across the globe.
Continuing a Tradition of Excellence through Signature of Excellence

Holland America Line recently announced an unprecedented $225 million investment in unparalleled product and service enhancements
to its fleet of five-star ships. Called Signature of Excellence, this initiative will build on Holland America Line's renowned
Tradition of Excellence&#8482; by significantly raising the standard in premium cruising. The comprehensive enhancements
focus on five areas central to the Holland America Line guest experience: spacious, elegant ships and accommodations; sophisticated
five-star dining; gracious, unobtrusive service; extensive enrichment programs and activities; and compelling worldwide itineraries.
Enhancements have been executed on seven ships and are expected to be completed throughout the fleet by the end of 2006.

Providing Passage to the New World

Holland America Line was founded in 1873 as the Netherlands-America Steamship Company (NASM), a shipping and passenger
line. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America Line.
The company's first ocean liner was the Rotterdam, which sailed its maiden voyage from the Netherlands to New York City on
Oct. 15, 1872. The one-way voyage took 15 days. Following that first voyage, Holland America Line has seen a series of benchmark
moments in its history.
By its 25th anniversary, Holland America owned a fleet of six cargo and passenger ships, and also provided service between
Holland and the Dutch East Indies via the newly constructed Suez Canal.
The line was a principal carrier of immigrants from Europe to the United States until well after the turn of the century,
carrying 850,000 to new lives in the New World.
In 1895, the company offered its first vacation cruise; its second leisure cruise, from New York to the Holy Land, was
in 1910.
In 1971, Holland America suspended its transatlantic passenger trade and turned to offering cruise vacations full time.
In 1989, Holland America Line Inc. became a wholly owned subsidiary of Carnival Corp., the largest cruise company in the
world.
Compelling Worldwide Itineraries

In 2006, Holland America Line will debut the new ms Noordam, visit Libya for the first time, feature eight ships cruising
Alaska, and Australia/New Zealand voyages aboard the ms Statendam. The 13 ships of the world's leading premium cruise line
will offer nearly 500 sailings to all seven continents from more than 25 home ports. Itineraries range from two to 108 days
and feature many ports, including such new ones as Benghazi, Libya; Pearl Island, Panama; South Georgia Island in the sub-Antarctic
islands; and Narvik, Norway.

Guests will have more destination choices in every corner of the world that will bring them not just to new and exciting
locations but into the culture and heart of each place to create a truly memorable and unique experience.
Holland America Line's Five-Star Fleet

The company's Holland America Tours subsidiary, serving Alaska and Canada's Yukon, was founded in 1947 in Fairbanks as
Arctic Alaska Tours. The company originally arranged tours for passengers arriving on Alaska Steamship Co. vessels at Seward
and Valdez by rail and bus to the Interior and by air to the Arctic. Westours became a subsidiary of Holland America in 1979.
Now known as Holland America Tours, the company also owns Gray Line of Alaska, Gray Line of Seattle and several other Gray
Line franchises. The company also owns Westmark Hotels and Inns, the largest hotel group in Alaska and Yukon Territory with
11 hotels in 10 communities.

Holland America Line offers cruise and CruiseTour packages ranging from adventure shore excursions to full itinerary land
tours of Alaska and the Yukon. Most CruiseTour itineraries combine a land tour and a Holland America Line luxury cruise. Rail
tours have been offered since 1987 on board the McKinley Explorer full-domed luxury rail cars, featuring first-class service
between Anchorage, Denali National Park and Fairbanks. In 2003, Holland America Tours added four new rail cars, the largest
passenger rail cars in service in North America. Each seats 88 and has more glass viewing area than any other passenger cars
in Alaska.

In conjunction with its cruises, Holland America Line is introducing new, exclusive land tours to Canada's spectacular
Kluane National Park, a UNESCO World Heritage Site encompassing pristine wilderness and having five of the seven highest peaks
in North America.

In 1988, Holland America Line purchased Windstar Sail Cruises and its four-masted 148-passenger luxury sailing ships.
The luxury cruise operator has visited a host of international destinations aboard its fleet of masted sailing yachts. The
ships revolutionary design employs both modern and ancient technologies creating an effortlessly romantic experience at sea
as towering white sails unfurl at the touch of a button from the open bridge.

Windstar's onboard ambience exudes a casual elegance with top-notch service, comfortable accommodations and award-wining
cuisine. A Windstar vacation offers a seaside window on the world -- combining a private yacht-like atmosphere with a moveable
feast of cultural experiences.

In 2006, the 148-passenger Wind Star and Wind Spirit, and 308-passenger Wind Surf collectively cruise to nearly 50 nations.
These shallow draft sailing ships call at more than 100 ports ranging from the popular classics to hidden harbors throughout
Europe, the Caribbean and Costa Rica.