In Just Bones, you play the role of a skeleton who wants to become human again. You used to be a powerful mage until one of your dangerous experiments failed and caused an explosion that destroyed your body to pieces. The only part of your body that remains intact is your skull.

The explosion threw you far away from your home. Luckily, you still can move and think!

The goal is to collect bones and useful tools in order to make your way back home and restore your body back to its original appearance - but beware of dangers and puzzles that lie in your way!

Just Bones is а 2D platform with fast-paced gameplay

The path is set across many levels in caves, mountains and swamps

Collect body parts and tools to receive special abilities

Be careful: after every time you fall, you will have to re-assemble yourself from scratch

We tried to discover what Facebook ads are. We liked a totally awesome tool called "Similar audience". It’s useful in the following way: if you have a community or an app on Facebook, you can find similar audience and show ads to it based on the data of their users. What is sad is the fact that it requires at least 100 target contacts. Since our game has no Facebook authorization and since the community doesn’t have enough subscribers, we can’t use this tool yet. This is a pain!

Moreover, by trial and error (by launching the same ad for all ages) we found out that our average player is a male, and that he is about 18-24. This came as a bit of surprise – we thought that the pixels will be attractive for the ones who played something similar when they were younger.

The best conversion of an ad is 0.54 – this seems good. Some articles mentioned that 0.3 is already a good result. The only concern is that the span is small anyway. Perhaps it’s that Facebook doesn’t like text, including logos that he takes as texts. We’ll try to work on this and see what we have as a result. If any of you guys have more successful experience, please let us know!

No articles were found matching the criteria specified. We suggest you try the article list with no filter applied, to browse all available. Post article and help us achieve our mission of showcasing the best content from all developers. Join now to share your own content, we welcome creators and consumers alike and look forward to your comments.

Post a comment

Sign in or join with:

Only registered members can share their thoughts. So come on! Join the community today (totally free - or sign in with your social account on the right) and join in the conversation.