Mike Carter's Blog for Wine Packaging, Design & Marketing Insights

Wine Glass Gift Box For Steakhouse & Wine Bar

December 20, 2008

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Fleming’s Prime Steakhouse & Wine Bar has a program in which diners who purchase a dinner for two receive a pair of limited-edition signature wine glasses, presented in a handsome gift box. The diners must mention â€œGlasses,â€ when they call for a reservation or enter â€œGlassesâ€ in the special requests box, when they reserve online.

The very special wine-glass gift box is produced by rigid-paperboard product design and packaging producer, NAPCO (www.napcousa.com). The box is designed to look like a wooden wine crate using a chipboard base made from recycled materials and paper wraps and liners printed with wood texture art and brand-stylized graphics. â€œNAPCO’s design team created a really unique box for our annual signature wine glass program. The comments from our partners in the field and guests are that this is the best one yet,â€ says Tanya Sparkman, VP of marketing for Fleming’s.â€ We had a tight turnaround to get boxes produced, and NAPCO delivered flawlessly.â€

NAPCO kicked off the Fleming’s box project by creating a custom-tailored structure featuring a sliding top panel for easy opening and packout with a specialized inside platform to hold the glasses securely in place. The box was finished with a matte coating to create the visual look and feel of real wood. The glasses were made, etched and packed out with kraft paper to further authenticate the wood box look by Masterpiece Crystal (www.masterpiececrystal.com). â€œWe were very engaged at every point in the development and creation of Fleming’s wine-glass gift box,â€ says Shelli Kaiser, NAPCO’s VP of marketing. â€œNAPCO provided a complete turnkey package, including design services, concept prototypes and print and structural box production.â€