Listen to Robert Emmerich introduce The Big Apple, a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

Wikipedia: Don MarquisDonald Robert Perry Marquis (/ˈmɑːrkwɪs/ mar-kwis; July 29, 1878 in Walnut, Illinois – December 29, 1937 in New York City) was a humorist, journalist, and author. He was variously a novelist, poet, newspaper columnist, and playwright. He is remembered best for creating the characters “Archy” and “Mehitabel”, supposed authors of humorous verse. During his lifetime he was equally famous for creating another fictitious character, “the Old Soak,” who was the subject of two books, a hit Broadway play (1922–23), a silent movie (1926) and a talkie (1937).

20 June 1944, Augusta (GA) Chronicle, “Walter Winchell In New York,” pg. 4, col. 5:
Don Marquis: An idea isn’t responsible for the people who believe in it.