BBC Children in Need is currently supporting around 2,600 projects that are working with children facing poverty and deprivation to disabled young people to children who have been the victims of abuse or neglect.

Other BBC Children in Need project workers involved in the BearFaced campaign included staff from women’s and children’s centres and those working in youth and bereavement services.

Sarah Monteith, director of marketing and fundraising for BBC Children in Need, added: “BBC Children in Need is proud to be bringing back BearFaced for its third consecutive year, and we are delighted that our project workers have got involved this year as well.

“It’s a great initiative that always proves successful.

“It’s such a simple way for women across the UK to get involved and raise money for disadvantaged children and young people across the UK.”

• To get involved, BBC Children in Need is asking women across the UK to buy a Pawprint from Boots stores nationwide and post pictures of themselves ‘#BearFaced’ on social media. For more information, visit www.bbc.co.uk/childreninneed