Backers Tout Broad Support For ATSC 3.0

Enthusiasm runs high as the next-generation TV standard has its official ribbon-cutting launch in Las Vegas. In addition to panels, exhibit booths of new gear, NAB Show attendees can take a ride from the Central to South Halls in an autonomous vehicle equipped with ATSC 3.0 sets, receiving an ATSC 3.0 signal sent from an experimental Sinclair transmission facility 15 miles away.