Business Unit Strategy

No two client challenges are ever the same.

All our business strategy work is unique and mirrors the precise client issue - we don't do boilerplate solutions. Our clients deserve more.

Growth in revenue / value is usually the goal, competitive advantage is the critical enabler. Achievement of our goals is dependent on a distinct and powerful thesis about how to succeed and why others find it difficult to emulate this success. We work closely with clients to find and develop winning strategies and the underpinning business models. This support tends to focus on helping our clients grow their toplines through pricing or innovation, or sell/ market more efficiently or effectively.

We work closely with clients to find and develop winning strategies and the underpinning business models

Business strategy (market, competitor, customer, product)

Strategy is often confused with planning. OC&C does not fall into this trap.

Rather, we take a fundamental and bold look at both opportunities and threats. Our predilection is to test whether our clients have the opportunity to lead markets through technical or commercial entrepreneurship.

OC&C naturally searches for unconventional or unobvious ways for creating points of difference which, in turn, will deliver high and sustainable returns for our clients.

We believe great marketing begins with a genuinely advantaged and robust insight into our client’s customers – whether they are individuals or businesses. We anchor our solutions on unparalleled insight into customers and deploy a range of advanced customer research techniques – from qualitative techniques such as web community panels and accompanied shops to highly quantitative techniques that require precise mining of large data sets, to deliver clients with thoughtful insight.

We believe great marketing begins with a genuinely advantaged and robust insight into our clients' customers – whether they are individuals or businesses.