LL give users the ability to use their Facebook-account to shop with your friends, share cutoutsand post, comment and rate personalized styles.All these features are meant to give the user afeeling of having a “real shopping” experience.Although these features might comfort thecustomers shopping experience the website doesnot in general give the feeling of a real shoppingstreet. LL is considered to have a unique concept,but the overall impression of the site is quite alikemany other web shops on the market.

The Concept

In our concept we merged offline and online shopping experience andtherefore combined the best from bothworlds to complete the social shoppingexperience. The concept was based onthe different terms listed:

To improve the current shopping experience from LL, we wanted to add a visual appealing front-end. The generalpublic is not yet aware of the term “social shopping” whichis an opportunity for LL to introduce the social shoppingexperience as something new and exciting. The main concept was to create “virtual shopping streets”.The user will get the ability to view and create a virtualshopping street with different brands on each side, where the position of the brands will change according to personal preferences. With this concept, it would bepossible for the target group to take on a virtual journey in shopping streets from cities around the world. Anactually shopping street from the chosen destination willappear and brands from the destination will be availablefor the visitors. The users can bring Facebook-friends totheir streets and share the experience. Furthermore it ispossible to post their shopping spree on their Facebookwall and collect LL points, which can be used for discountsand advantages on LL. The general experience is possiblelogging-in with Facebook, but with a membership to LL, it becomes possible to customize a personal street, “MyStreet”. The user is also able to organize and customizewhat he/she is shopping for and categorize items, byeither style or personal settings. These settings will besaved to the personal profile, so the user easily can goback to LL and have the same settings as in the latest session.