We’re used to celebrities being multi-talented by now. Just when you were envious of EmmaStone’s acting skills, you found out she could power a ballard with the best of them--anddance like a pro as well. All the while speaking to real people in the real world to reveal hervulnerabilities and fight with anxiety and depression.

But another thing we’re used to, as digital natives in a tech-saturated world, is a changingconcept of celebritydom. Kids of today don’t just want to grow up to be pop stars--theywant to be entrepreneurs, as well. YouTubers, social media stars, TV presenters who canwear a lot of hats--and look good in them too.

The latest in a long line of this highly skilled breed to prove that she’s more than a one-trickpony is Bianca de la Garza. As an Emmy-nominated producer and former talk show host,noticed for beating out Saturday Night Live on several occasions in the rating war.

Beyond rack Bianca smoking a syringe in the IN LOVE photoshoot, and placing a face mask over apineapple shows that the traditional beauty narrative is outdated and needs to be thrownout. Along with the rest of the misogynistic behavior women have endured for centuries.“The fruit wearing a mask to me demonstrates how we would never think to change thatbumpy skin on a pineapple because that’s how nature intended it. Well, what about us? Weshould be embracing our skin, our looks, in our own natural state as we were alsodesigned,” de la Garza says.

Have a pre-launch press strategyThis is easier said than done, yet even if you don’t have the magnetism of a late night TVstar, you can still build up anticipation for your product before launch and start to piqueinterest. Tease your potential target. Give them snippets of information and a taste ofwhat they can expect to receive.

Nearly 75 percent of startups fail within the first year. Not because their product is bad ortheir business plan weak, but because they fail to build up anticipation before launch.BDG has already attracted press from the likes of Forbes, INC, and Boston Common. AndBianca’s counterculture, INLOVE Magazine feature acts as a pull strategy to attract pressand draw audiences to her website.

It doesn’t matter if your product isn’t ready yet. This part is about capturing pre-sales andadding an already engaged prospect to your mailing list, so that when you are ready tolaunch, you’ve got an interested buyer base.

Be a brand on a missionIt’s important to have purpose. But now more than ever, audiences are swayed by thegreater good. So, be sure to have a mission. Social responsibility is high on the list oftoday’s consumer, with 73 percent of millennials opting to pay a premium for productsfrom socially salient brands. Speak to this key trend and you’ll set yourself up to succeed.

Start a conversationde la Garza is producing content with her production company to catalyze a discussionabout beauty. Your brand may not be beauty. But think about what makes sense for youand start a conversation. Have we been too dependent on plastic in society? Sharematerial and educate people on the effect it’s having on our planet.

Your research shows that most millennials haven’t saved for a pension yet? Start pullingin facts and stats and show them where to begin. Get people talking about a wider issueand make sure your company’s voice is heard.

Broadcast with influencersWith the Facebook algorithm change prioritizing content from family and friends overcorporate announcements, influencer marketing has never been more important. Theircontent mimics that of friends and pushes its way to your target’s news feed. You’ll alsogive your brand credibility and encourage trust. 84 percent of women read peer reviewsonline before buying. So make sure your product is endorsed by the right influencer.BDG is currently onboarding influencers to represent different lifestyle categories relevantto their target demographic - self-assured women of the world. For your company, theaudience may be different, but the point is the same.

The Takeawaye-Commerce companies have a lot to learn from Bianca de la Garza. Research yourmarket, find a need, and make sure your narrative is spot-on. Once you have thesepieces in place, be sure to seek press and build anticipation for your product. Get theright people talking in the right places and your stock will fly off the shelves from dayone.