Super Bowl

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado.... Read More »

Chevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl. Extend the “blackout” too long, and they'd risk ticking-off fans instead of luring them to the Colorado pickup and its 4G LTE connectivity.... Read More »

Mitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. The small brands, lacking the deep ad budgets of their larger counterparts, relied heavily on social media to piggyback on Super Bowl hype.... Read More »

On a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria.... Read More »

Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt.... Read More »

Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter.... Read More »

Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”... Read More »

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter.... Read More »

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."... Read More »

The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. So far, six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to run spots during the game, which airs next Sunday on NBC. Last year, 11 auto brands ran commercials during the game.... Read More »

Cars are emotional purchases for consumers. A Wisconsin dealer told me he got clear evidence of that this week, after the Green Bay Packers were eliminated from the NFL playoffs is heartbreaking fashion.... Read More »

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter.... Read More »

Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either.... Read More »

Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year.... Read More »

Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington.... Read More »

BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever.... Read More »