The commercial concept was created by students who hope it will make people stop and watch.

"So I looked at our mascot and thought, 'Why not get a real wolf? Because that's probably going to be the most dramatic thing we can get,'" said student filmmaker Brynn Moody.

This all-student production's goal was to attract prospective students to the University of New Mexico. The spot will air during Mountain West Conference games and possibly nationally during March Madness 2014.

"It's something that's inspiring that's going to make them say, 'I want to be a part of that, I want to be or I see UNM as awesome so i am going to go as well,'" said student filmmaker Sean Trauth.

The students even shot the footage of the wolf themselves.

"We were all posting on Facebook, 'filmed with a wolf today.' That was funny because none of us thought it was real we had gotten to film with a wild animal," Moody said.

Along with the wild wolf, the promo captures the entire student experience at UNM--from the teaching hospital to diehard Lobo fans.

The project provided a real training scenario for students studying media and the arts. The experience could inspire prospective students across the country.

The UNM promo is still in production and is expected to premiere in May.