Toxic backlinks are the unnatural links that affect the search rankings of a website in a negative manner. Examples of toxic links include paid links, links from vulgar, gaming or highly advertised sites, and links from link wheels and blog networks..

In fact Google’s Penguin 2.0 which was updated in May 2013 focuses on penalizing the websites that have a bad backlinks profile.

Backlinks can either MAKE your RANKINGS or BREAK them.

Google regularly updates its search algorithms. And due to the latest Penguin update it is very likely for the website owners to notice a downfall in their SERPS.

While this is not an ideal situation but as an SEO company in India we would suggest to first identify the cause of this downfall. The most common reason of this decrease in search engine rankings has been noted to be a penalty by Google on the website. Google can penalize your website either manually or by pre-coded settings causing automatic penalty due to high amount of toxic links (bad links).

While this is an unfavorable situations, but it can be fixed by the efforts of our quality link building team.

As discussed in earlier posts, the first thing is to set the goals right, next is to avoid the common mistakes and then the final step is to make a checklist and match it with the SEO firm your are considering to hire.

The SEO process in a whole is a combination of On-page SEO and Off-page SEO. As a professional SEO company in practice for more than a decade we would insist on starting with on-page SEO and then moving forward to off-page SEO.