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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were 86 such programs in the data for the week ending May 13.

During week thirty-four of the 2011-12 broadcast season (May 7, 2012 – May 13, 2012) Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings gains. Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods Modern Family posted a substantial gain of 2.3 adults 18-49 ratings points.

Grimm had the largest percentage gain with a 91.7% 18-49 ratings increase from DVR viewing.

Modern Family led the absolute average viewership gained from DVR viewing adding 4.539 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank

Shows

Net

Total Viewers L+SD (Rating)

Total Viewers L+7 (Rating)

Post Airdate Increase (Absolute)

Post Airdate Increase (%)

1

MODERN FAMILY-05/09

ABC

10580

15119

4539

42.9%

2

MENTALIST, THE-05/10

CBS

12624

15890

3266

25.9%

3

BIG BANG THEORY, THE-05/10

CBS

13717

16867

3150

23.0%

4

BLUE BLOODS-05/11

CBS

10727

13768

3041

28.3%

5

HAWAII FIVE-0-05/07

CBS

9388

12413

3025

32.2%

6

NCIS-05/08

CBS

18180

21143

2963

16.3%

7

CRIMINAL MINDS-05/09

CBS

11620

14549

2929

25.2%

8

GREY’S ANATOMY-05/10

ABC

9819

12728

2909

29.6%

9

CSI-05/09

CBS

10727

13629

2902

27.1%

10

PERSON OF INTEREST-05/10

CBS

12957

15835

2878

22.2%

11

CASTLE-05/07

ABC

12358

15100

2742

22.2%

12

NCIS: LOS ANGELES-05/08

CBS

14562

17270

2708

18.6%

13

REVENGE-05/09

ABC

7011

9498

2487

35.5%

14

BONES-05/07

FOX

7019

9498

2479

35.3%

15

NEW GIRL-05/08

FOX

5607

8060

2453

43.7%

16

GLEE-05/08

FOX

6667

9079

2412

36.2%

17

SMASH-05/07

NBC

5725

8031

2306

40.3%

18

GRIMM-05/11

NBC

4454

6741

2287

51.3%

19

ONCE UPON A TIME-05/13

ABC

9665

11867

2202

22.8%

20

OFFICE-05/10

NBC

4487

6686

2199

49.0%

21

PRIVATE PRACTICE-05/08

ABC

5772

7914

2142

37.1%

22

UNFORGETTABLE-05/08

CBS

10836

12947

2111

19.5%

23

DESPERATE HOUSEWIVES-05/13

ABC

11119

13225

2106

18.9%

24

HOUSE-05/07

FOX

6094

8118

2024

33.2%

25

MIKE & MOLLY-05/07

CBS

10142

12103

1961

19.3%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings? No. Click here to learn more.

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day(Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.