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11 line Tuesday, August 1, 1995 Volume 58 Number 7 - Weber's Image slated for refiner's fire: three new logos up for grabs By Cathy McKitrick Signpost staffwriter In an effort to define who Weber State University is and what it stands for, new designs for the seal, primary mark and athletic logo are underway and should be ready for viewing by Fall. Michael Vaughn, chair of the Image Subcommittee, said that these changes are only part of a broader image and identity effort, recommended by a study done by Downey, Weeks and Toomey in 1993. "WSU racks a primary mark (iden- 9 ? D O r J tifier or logo)," Vaughn said. "The new primary mark will appear on everything sent out by the University, and will depict us for what we want to be known," he said In efforts to minimize costs, designs are being developed in-house by Bob Winward, Continuing Education marketing director, and Mark Biddle, Visual Arts professor. "If the designs had been done by an outside company, costs could have run between $50,000 and $90,000," Vaughn said. However, some WSU s ta f f members are concerned about the hidden costs involved in a changeover of this type, which comes in a year when budgets have already been trimmed. Ginger I lauser, secretary to the dean of the College of Applied Science and Technology suggested that faculty and staff members who agreed to have a portion of their annual raise held back, because of such limited budgets, should be polled about these new software or hardware, but the university has enough money to change its identity," Hauser said. "I personally don't believe that these changes will bring one more student to our campus," she said. One WSU employee, who wanted to remain anynomous, said that the new logo is frivolous. "With all the worries we have on campus, c there are a lot more important things than a new logo; like getting more students on campus," the employee said. Betty Pletcher, graphics arts assistant for Printing Services, was involved in the changing of WSU's image in 1990 when the college first received university status. She said that the process of changing over is very involved., "All the letterheads, envelopes and business cards will have to be changed," Pletcher said. "Every brochure that comes through will have to be redone, even if there are no text changes." Pletcher said that if the decision is made to have a two-color logo, the J rhanwnvpr nrnress o i will be more com- k plicated and costly. "Every- thing will have to be run through twice," she said. "Or-J ders wi" ia-e a 0 longer time, be- u cause we have to - . waitrortneinKto dry before we can V send it through again." Vaughn said that other universities in Utah update their seals and logos more frequently than WSU has in the past. "The University spends a great deal of money on things associated with aesthetics and image so that people will enjoy our campus," Vaughn said. "We could save funds by not landscaping, wateringand mowing the grass, but this would also impact the image of the university," he said. Along with the design efforts, WSU legal counsel must do a trademark search to ensure that no one else has similar identifiers. According to University Counsel Richard Hill, three possible marks are undergoing the search process. We work through a patent firm who does a search in Washington D.C. to determ ine if the marks are useable, Hill said. Hill said the cost of the search is about $300 a mark and should take around three weeks. Gary Hidden, director of Printing Services, said that new dies will have to be purchased for their embossing machine, but he said that these are considered to be"minor purchases." Dutch Belnap, WSU athletic director, feels the new athletic logo will have a unifying effect. "We currently have so many different logos the flying W, Waldo, the prancing Wildcat, the pouncing Wildcat switching to a new one should simplify . r .1 i . Power outage hits: WSU shut down for two hours By David Grover Signpost news editor A woman was trapped in an elevator and the Social Science Building was evacuated yesterday evening when a two and ahalfhourpoweroutagestruck Weber State University campus.What happened: Allied Science Building: A Weber State student was trapped in an elevator for nearly an hour and a half during the power outage before being rescued by campus police.Rescue efforts were hampered by the fact that the student didn't know the name of the building she was in, so campus police had to check all buildings on campus with elevators until they found her. Night supervisor Diane McBride described the student as a woman in her late thirties. She said that it was difficult to determine the exact location of the woman in tine stalled elevator."I kept r mining from floor to floor yelling, 'Can you hear me? Can you hear me?'" McBride said that a man, whom she assumed was with the power company, was talking to the trapped student on the phone. "The man that kept her on the phone was the one thatkept her going," she said. "She was a little upset; to a point anyone would be. She had a good attitude when she came out," McBride said. Social Science Building: Four fire engines from the Ogden Fire Station responded when two separate indviduals called campus police saying that black smoke was coming from a cement structure on the north side of the Social Science things," Belnap said. Belnap also said that the changeover would not greatly escalate costs for the football program. "Football players currently sport the flying W on their helmets, but these are removable decals," he said. "We replace uniforms every two or three years, so this changeover shouldn't affect our budgets too much." Belnap also said that certain things will stay as they are for now. "No immediate changes are being considered for the graphic on the floor of the Dee Events Center," he said. "When the floor needs to be resurfaced, changes might be considered at that time." Scott Mickelson, assistant manager for the WSU bookstore, said they did not forsee having a large supply of old inventory because of the changes. Building. White smoke was also reported to be seen on the bottom floor of the building and rising from the roof. It turns out that the structure is a vent, which rises from the top of the storage garage in which the Social Science Building's emergency generator is kept. The black smoke came from the diesel-powered emergency generator, which turns on automatically in the event of a power outage. "All of the buildings have either an emergency generator or backup battery power," Rick Wade, Physical Plant night supervisor, said. "The professor who called the police probably hadn't seen it (the smoke from the generator) before. It's always better to be safe than sorry," he said. The white "smoke" came from a hot-water valve in the boiler room of the bottom floor of the building, and was actually steam. The computer-controlled valve opened, reducing pressure in the pipe and creating the steam. Wade said that the valve was probably open when the power went out, which kept the valve from closing and made the steam so thick. "There's a mechanical release wherein if a certain psi occurs ,then it automatically blows," Wade said. "The computer can also sense that something is wrong and release presssure," he said. Wade said that the steam in no way caused a threat to the electrical system of the building. "The steam will vent out the roof and into the air," he said. "What has occured is exactly what was supposed to occur." "Our stock is constantly evolving, because of changes in fashion and taste," Mickelson said. "Our national suppliers keep updating styles every season. We will promote the new seal, mark and logo, but also continue to carry a wide variety of stock," he said. Interior Design Technology professor Jan Slabaugh said she felt the changeover is very important. "I recently saw a University of Utah license plate and a WSU license plate side by side," Slabaugh said. "Utah's was vivid, clear and consise." "Our ' W' with the Wildcat over it was hard to rend. It didn't define what we stand for," she said. "It should be simple, readable and convey emotion and pride." "We could get a lot of free adversing if we knew how to market ourselves," Slabaugh said. Quick Takes . - i & News Group of professors from Mexico visit the WSU campus See page 2 Features Eating disorders and the effects on it's victims. See page 5 Sports PRCA members find a career of travel and fierce competition. See page 7 Outdoors Preventable personal watercraft accident at Jordanelle State Park kills Ogden teen. See page 6 Weather - : v. i " Wednesday Mostly sunny 90s50s Thursday Sunny & warm 90s60s

Public Domain. Courtesy of University Archives, Stewart Library, Weber State University.

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11 line Tuesday, August 1, 1995 Volume 58 Number 7 - Weber's Image slated for refiner's fire: three new logos up for grabs By Cathy McKitrick Signpost staffwriter In an effort to define who Weber State University is and what it stands for, new designs for the seal, primary mark and athletic logo are underway and should be ready for viewing by Fall. Michael Vaughn, chair of the Image Subcommittee, said that these changes are only part of a broader image and identity effort, recommended by a study done by Downey, Weeks and Toomey in 1993. "WSU racks a primary mark (iden- 9 ? D O r J tifier or logo)," Vaughn said. "The new primary mark will appear on everything sent out by the University, and will depict us for what we want to be known," he said In efforts to minimize costs, designs are being developed in-house by Bob Winward, Continuing Education marketing director, and Mark Biddle, Visual Arts professor. "If the designs had been done by an outside company, costs could have run between $50,000 and $90,000," Vaughn said. However, some WSU s ta f f members are concerned about the hidden costs involved in a changeover of this type, which comes in a year when budgets have already been trimmed. Ginger I lauser, secretary to the dean of the College of Applied Science and Technology suggested that faculty and staff members who agreed to have a portion of their annual raise held back, because of such limited budgets, should be polled about these new software or hardware, but the university has enough money to change its identity," Hauser said. "I personally don't believe that these changes will bring one more student to our campus," she said. One WSU employee, who wanted to remain anynomous, said that the new logo is frivolous. "With all the worries we have on campus, c there are a lot more important things than a new logo; like getting more students on campus," the employee said. Betty Pletcher, graphics arts assistant for Printing Services, was involved in the changing of WSU's image in 1990 when the college first received university status. She said that the process of changing over is very involved., "All the letterheads, envelopes and business cards will have to be changed," Pletcher said. "Every brochure that comes through will have to be redone, even if there are no text changes." Pletcher said that if the decision is made to have a two-color logo, the J rhanwnvpr nrnress o i will be more com- k plicated and costly. "Every- thing will have to be run through twice," she said. "Or-J ders wi" ia-e a 0 longer time, be- u cause we have to - . waitrortneinKto dry before we can V send it through again." Vaughn said that other universities in Utah update their seals and logos more frequently than WSU has in the past. "The University spends a great deal of money on things associated with aesthetics and image so that people will enjoy our campus," Vaughn said. "We could save funds by not landscaping, wateringand mowing the grass, but this would also impact the image of the university," he said. Along with the design efforts, WSU legal counsel must do a trademark search to ensure that no one else has similar identifiers. According to University Counsel Richard Hill, three possible marks are undergoing the search process. We work through a patent firm who does a search in Washington D.C. to determ ine if the marks are useable, Hill said. Hill said the cost of the search is about $300 a mark and should take around three weeks. Gary Hidden, director of Printing Services, said that new dies will have to be purchased for their embossing machine, but he said that these are considered to be"minor purchases." Dutch Belnap, WSU athletic director, feels the new athletic logo will have a unifying effect. "We currently have so many different logos the flying W, Waldo, the prancing Wildcat, the pouncing Wildcat switching to a new one should simplify . r .1 i . Power outage hits: WSU shut down for two hours By David Grover Signpost news editor A woman was trapped in an elevator and the Social Science Building was evacuated yesterday evening when a two and ahalfhourpoweroutagestruck Weber State University campus.What happened: Allied Science Building: A Weber State student was trapped in an elevator for nearly an hour and a half during the power outage before being rescued by campus police.Rescue efforts were hampered by the fact that the student didn't know the name of the building she was in, so campus police had to check all buildings on campus with elevators until they found her. Night supervisor Diane McBride described the student as a woman in her late thirties. She said that it was difficult to determine the exact location of the woman in tine stalled elevator."I kept r mining from floor to floor yelling, 'Can you hear me? Can you hear me?'" McBride said that a man, whom she assumed was with the power company, was talking to the trapped student on the phone. "The man that kept her on the phone was the one thatkept her going," she said. "She was a little upset; to a point anyone would be. She had a good attitude when she came out," McBride said. Social Science Building: Four fire engines from the Ogden Fire Station responded when two separate indviduals called campus police saying that black smoke was coming from a cement structure on the north side of the Social Science things," Belnap said. Belnap also said that the changeover would not greatly escalate costs for the football program. "Football players currently sport the flying W on their helmets, but these are removable decals," he said. "We replace uniforms every two or three years, so this changeover shouldn't affect our budgets too much." Belnap also said that certain things will stay as they are for now. "No immediate changes are being considered for the graphic on the floor of the Dee Events Center," he said. "When the floor needs to be resurfaced, changes might be considered at that time." Scott Mickelson, assistant manager for the WSU bookstore, said they did not forsee having a large supply of old inventory because of the changes. Building. White smoke was also reported to be seen on the bottom floor of the building and rising from the roof. It turns out that the structure is a vent, which rises from the top of the storage garage in which the Social Science Building's emergency generator is kept. The black smoke came from the diesel-powered emergency generator, which turns on automatically in the event of a power outage. "All of the buildings have either an emergency generator or backup battery power," Rick Wade, Physical Plant night supervisor, said. "The professor who called the police probably hadn't seen it (the smoke from the generator) before. It's always better to be safe than sorry," he said. The white "smoke" came from a hot-water valve in the boiler room of the bottom floor of the building, and was actually steam. The computer-controlled valve opened, reducing pressure in the pipe and creating the steam. Wade said that the valve was probably open when the power went out, which kept the valve from closing and made the steam so thick. "There's a mechanical release wherein if a certain psi occurs ,then it automatically blows," Wade said. "The computer can also sense that something is wrong and release presssure," he said. Wade said that the steam in no way caused a threat to the electrical system of the building. "The steam will vent out the roof and into the air," he said. "What has occured is exactly what was supposed to occur." "Our stock is constantly evolving, because of changes in fashion and taste," Mickelson said. "Our national suppliers keep updating styles every season. We will promote the new seal, mark and logo, but also continue to carry a wide variety of stock," he said. Interior Design Technology professor Jan Slabaugh said she felt the changeover is very important. "I recently saw a University of Utah license plate and a WSU license plate side by side," Slabaugh said. "Utah's was vivid, clear and consise." "Our ' W' with the Wildcat over it was hard to rend. It didn't define what we stand for," she said. "It should be simple, readable and convey emotion and pride." "We could get a lot of free adversing if we knew how to market ourselves," Slabaugh said. Quick Takes . - i & News Group of professors from Mexico visit the WSU campus See page 2 Features Eating disorders and the effects on it's victims. See page 5 Sports PRCA members find a career of travel and fierce competition. See page 7 Outdoors Preventable personal watercraft accident at Jordanelle State Park kills Ogden teen. See page 6 Weather - : v. i " Wednesday Mostly sunny 90s50s Thursday Sunny & warm 90s60s