Father McGivney Catholic High School

We retained I. Salsman PR to develop a recruitment campaign and promotional materials for our new school. Their work has been outstanding -- encompassing focus group research, video, web site and great print materials. I would highly recommend them for any project.

Elizabeth Link, Director of Development

Father McGivney Catholic High School

Home Nursery

"This is our company's first time working with a PR firm. Iris and her team have pushed our marketing to the next level. We are increasing our visibility, promoting our image and building customer relationships with the help of a friendly, talented and professional staff."

Ann Tosovsky

Home Nursery

Inlandesign

"Iris has that rare combination of creativity and organization. She has the ability to maintain focused on the Big Picture while coming up with out-of-the-box ideas. I have worked with her on numerous projects over the past six years, and I am constantly in awe of her talent. Plus, she's fun to work with!"

John Celuch, Principal, Inlandesign

Marketing Direct, Inc.

"Iris Salsman and her team play a critical role in creating awareness for, and maintaining the reputation of Marketing Direct. Her understanding of business to business issues and opportunities has helped position our firm in the forefront of our industry. "

Dennis Barnes

President, Marketing Direct, Inc.

St. Louis Breast Cancer Coalition

The St. Louis Breast Cancer Coalition chose I. Salsman PR to create a fresh new look for our newsletter and website. The collaboration with Iris Salsman and company has been a pleasure, and the results are outstanding. We now have a cohesive and attractive professional look for all of our PR components!

Sue Baebler, Executive Assistant St. Louis Breast Cancer Coalition

St. Louis Community College

"Iris is one of the most creative, generous women I know. People are drawn to her warmth, forthrightness and sense of humor. She is respected by her peers, admired by the media and loved by her clients and students. Every organization would love to have her on its board or as a member. An outstanding mentor and teacher, with boundless energy and enthusiasm, she is one of our most dedicated, popular teachers."

St. Louis Small Business Monthly

What do you do when you're working from home and your dog barks during a webinar?

Don’t laugh. It could happen. In fact, it did happen – to me. I love webinars because I don’t have to dress up and can participate from anywhere. If the presenters are good and the material is interesting, webinars are useful because you can learn a lot in a short period of time. And if they’re boring, no one will know if you quietly walk away or do something else at your desk while the speaker is droning on and on.

4 Ways to Prevent Identity Theft

It seems like identity theft is on everyone’s mind these days. In addition to zealously guarding credit card information and being on the alert for cyber theft, there are other effective ways to prevent people from capturing your data.

Networking Events Are Great Places To Generate Referrals

Most of my business comes from word of mouth referrals and savvy networking. Clients recommend me to their friends and colleagues. Vendors contact me with names of customers who can use my expertise. And people who have heard me speak or read my articles often pass on my name to their business contacts – something called “second hand referrals.”

Postcards Remain an Effective Marketing Tool

The value of creative postcards in a marketing campaign cannot be overstated. Despite the increase in postal rates these days, postcards are still considered one of the most cost effective strategies for increasing the visibility of your brand. Unlike other types of direct mail, postcards don’t have to be opened, so if they creative enough, they will catch many people’s attention.