In my opinion, "not that it makes a heck of a lot of difference" to anyone...

...the front page of the new zappa.com is pretty rough, it's initial impact is that of a 2 x 4 of advertising in the face...it hurts.

If that's the impression the family trust is going for, then it's perfect, read no more...if not, then the current front page of the web site, could instead be the front page of the store.

Loving fans typed in "http://zappa.com" usually because they love Frank's music, they want a nice warm fuzzy on a site dedicated to Frank and his family, and that's what should be on the front page.

Yes, we are the folks who'll buy stuff, we sure are hungry for more, the family can count on us for buying everything, and that's what the store link is for.

I doubt anyone will come (who's of course hungry for more), will neglect to click on the store link, so no-one needs to worry that we won't see what's for sale.

So the front page should be about Frank and his family...who he was, what were his works...as well as who his family is now and what are they doing...wouldn't that be a far better front page?

Its become converted to a slap in the face of advertising, "Buy This Right Now," the only hard core thing about it now is it's just hard core advertising.

Minor advertising would be cool if it didn't overwhelm,...like an alluring element link to the store... The store link will be found at any rate, but if someone's upset about not enough advertizing, then give them a 10% eye-catching element on the front page.

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