(Lush Curly Wurly) This is by far the best curl activating organic shampoo that I have ever used! I cannot live without this product. With one wash it brings out your natural waves and curls. This is a solid shampoo that contains coconut, that's right! SOLID COCONUT! Coconut is very hydrating. And for curly hair textures it tends to be more on the dryer side. This shampoo is amazing. Go ahead and give it a wurl!