Since 1980, advertising spending in the United States has been shifting toward the internet. After the 2008 recession, the trend accelerated. Newspaper ad spending has been cut in half, from $42 million in 1980 to $21 million in 2014. Internet advertising spend today is now larger than newspaper ad spending...

Looking for a custom Hunting, Lake, Property, Township or other GPS Map? Check out our new friends at Northwoods Mapping!
In the spirit of customer appreciation we want to share a little about one of our latest marketing clients. They came to us with an amazing product line
...

Facebook has a pretty influential Product Design Director, and among the many things we can thank him for, like the increased importance of UX
(user experience) design principles and the creation of the online writer’s forum Medium, we now
have Facebook’s new like buttons, the “Reactions” set,...

While Facebook and Twitter are useful to share short articles and messages, Instagram helps convey the visual sense of your business.
We are a highly visual culture. By now it should be clear to anyone who uses social media that posts are always better received when accompanied by an image. Well, this...

Everywhere you turn you hear the words “Search Engine Optimization”. Apparently it's still a concern.
In fact, Forbes, Entreprenuer, and Hubspot all refer to it as a “Top Digital Marketing Trend of 2016”. We get it, it's important, but what do
local businesses need to know (and do) about it?
In...