It's September of an election year, and people are drawing lines, taking stands, and proclaiming their political beliefs. Even the lurkers, who brag that they "never post political stuff on Facebook" find their trigger fingers twitching over the "share" button. The internet is a battlefield, and you simply can't get around online without being drawn into a shootout from time to time. When that happens, these tips will keep you knocking down opponents without losing your cool or becoming a troll.

Don't Use Metaphors

If you find yourself typing out the words, "It's kinda like if…" then stop immediately and delete what you've written. The silence of your non-response is going to carry much more weight than your argument. Metaphors—comparing the situation you're debating to a different situation—are the cyanide of online arguments.

What's wrong with metaphors?

Metaphors are a teaching method and work wonderfully when your audience is on your side. When someone is on your side, they mentally find the comparison points and use them to enrich their understanding of what you're saying. When they're against you, they focus solely on the differences between your case and the example case. As soon as they do, you're no longer debating about the original point. A second debate thread has been created, and now you're debating whether or not your point is comparable to X. Getting back to your original argument is nearly impossible.

Additionally, metaphors can easily offend. Remember that on the internet, people are desperate to take anything personally. Once they do, the debate will be completely derailed and centered around whether or not you think they're a dog, child, Hitler, or whatever other foolish thing you compared them to.

Look at these two statements and determine which one is stronger:

"What you're doing is kinda like asking me to come pick you up when your car is out of gas, and then complaining about how long it took me to show up."

"What you're doing is selfish."

Don't Post Links

Only a few of the links you post in a regular, friendly conversation with all parties in agreement actually get clicked and read by your audience. If someone's ass is completely chapped over your opinion, imagine how much less they're going to care about which blog posts have moved you.

People don't involve themselves in online arguments because they want to click around and "read more internet." They've been doing that already, and they've finally read enough to form an opinion. They're ready to test it out by fighting over it, and that's how you got involved. They're not going to read the link.

Do Post an Occasional Quote

An occasional quote from an intelligent person is great for bringing in a bit of ammunition, especially when they say it better than you can. But keep it short. If your opponent sees a quote mark followed by a pile of sentences, they're just going to skip it. Be careful about quoting people who are themselves debatable. If you're quoting Ayn Rand or Karl Marx, be prepared to start a new debate about Ayn Rand or Karl Marx.

Deal With Petty Insults Effectively

Did they call you an idiot, or a child, or a Nazi? Good, that means you've almost won. At this point, you have two choices: Deliver the finishing blow or get upset about their insult. There are two typical responses to being insulted, both bad:

Flipping shit: Petty insults persist as a strategy because sometimes people get trolled by them, and when they do, the ensuing firestorm makes everyone look bad. The offender knows they have lost, so they take one last chance of bringing the winner down to a tie. Don't fall for it.

Describing at length why you're not what they said you were: Have you ever noticed that when you're truly sick, and you call in to work, you just groan out that "I'm really sick." But when "sick" means your buddies want you to head to the beach, you find yourself on the phone describing the exact times you vomited last night and this morning, the consistency and make-up of your bowel movements, and how you've never felt quite like this before? That's because truth often needs no explaining.

If you're not an idiot, simply say you're not. When you get insulted, start by destroying any real arguments they made in their comment, then briefly deny the insult and patronize them for it: "And I'm not an idiot, don't talk to me like that."

Don't Ask Questions

You should never ask someone a question in a debate. When you do, you are ceding the podium to them and welcoming them onstage. Your question allows them to discuss their arguments from basically any angle they want as long as they loosely use your question as a point of departure.

Just like with metaphors, both the allure and the problem of questioning is that we are trying to be our opponent's teacher. We feel they are ignorant (and they are, dammit!) and we want to educate them. But if you've ever been in an 8th grade biology class with a substitute teacher, you know that a defiant and uninterested student cannot be taught. Any question the teacher asks them will be flipped into something sarcastic or off-topic. Questions don't work, but they can be outsmarted and defeated by superior wit and skillful retorts.

Never say, "Don't you think you're being a little hypocritical after what you did last week?" They won't say yes. Instead, turn your question into a statement, "After what you did last week, this is completely hypocritical."

Don't Be Led By Questions

Any question someone asks you in a debate is a trap: They want to position themselves as the teacher (authoritative and wise) and you as the student (subservient and inexperienced). Often, they want you to state their point for them, or at least introduce it. At the very least, they are using you to help finish their sentences. If you allow this to happen, you unwittingly become an accomplice to their point, making it much more difficult to argue against.

Just say, "I'm listening if you want to make a point: there's no need to frame it as a question."

Don't Use Annoying Buzz Phrases

Telling someone to "stop drinking the kool-aid," or calling people "sheeple" doesn't do anything to increase your legitimacy. It just makes it sound like you've copied your arguments from a radical pundit on AM radio or cable news. Also, don't call people "folks." Folks is an irritating word used by the elite in politics, business, and media to sound humble and connected. The reality is you sound like a jackass, and imitating jackasses is no way to win.

Any buzz phrase can easily be stated in a much more convincing fashion. Instead of telling someone to "stop drinking the kool-aid," say something like, "You're just repeating the stumping points of [political party]. They haven't been able to back them with convincing evidence, and neither have you."

Do a Quick Structure Check

Since an online post is usually just a quick statement, rather than being a researched, outlined and revised research article, it's often the case that someone will start writing hesitantly and gradually work their way up into a strong point. Before you post, look and see if your first few sentences were just a warm up. Can they be cut? Also check to see if you started with a conclusion, then figured out a good way to explain it. In that case, your first few sentences might work best at the end. Check for dangling arguments that are off point (and could start a second debate thread) along with removing metaphors and questions.

Jesse Nivens was a varsity (though never a master) debater in high school. He is currently a designer, game developer, writer, and self-proclaimed expert of internet argumentation living in Springfield, Missouri. Follow @jessenivens on Twitter.