The Virginia Tourism Corp., a state agency that is not in charge of the events celebrating the 400th anniversary of the nation's first permanent English-speaking settlement, is coordinating many of the players across Virginia to profit from the commemoration. The agency received $1 million for the fiscal year that ends in June and $1.5 million for the year that ends in June 2006 to market the Jamestown events. Jamestown 2007, a sub-agency of the Jamestown-Yorktown Foundation, has another $3 million for marketing and public relations.

"We just do not have enough marketing money for Jamestown," said Alisa Bailey, president of the Virginia Tourism Corp. "We don't have enough advertising going on."

The small advertising budget will be used alongside corporate funds that still are short of what is necessary. While Bailey doesn't think the lack of state money will doom Jamestown 2007, she acknowledges the event's organizers are putting a lot of weight on an upcoming movie.

Tourism leaders are hoping the lack of public awareness about Jamestown will change through some of the best advertising available: the free type, straight from Hollywood. "The New World," a big-budget movie shot in Jamestown that depicts the settlers' early travails, has a huge advertising budget and hits theaters in the fall.

"If this movie hadn't happened, we would be severely under-budgeted for an awareness campaign," said Bailey.

The tourism corporation has spent $1 million to advertise Jamestown 2007 to Virginians as part of a campaign to make sure travelers consider spending money within the state. Now, the agency is planning advertising with the other $1.5 million and hopes to use the money in conjunction with the private sector. The new ads will run in publications like National Geographic Traveler Magazine and Smithsonian Magazine. The Virginia Tourism Corp. wants to partner with groups or private businesses to share the cost and space on the ads.

Much of the money appropriated for Jamestown is for new buildings and exhibits. Bailey wonders whether there should have been a more spent on making sure people come to see the buildings.

"The state had a lot of foresight and invested millions in infrastructure, but there's not enough marketing money," said Bailey.

The Jamestown promoters plan to drum up publicity by putting on events such as the sailing of a replica of the Godspeed up the East Coast in 2006. Ross Richardson, spokesman for Jamestown 2007, said they hope to get free advertising as the corporate sponsors -- Norfolk Southern and Colonial Williamsburg -- use the Jamestown logo in promotions. *

Two cross-dressing men who were fired upon by National Security Agency police when they disobeyed orders at a heavily guarded gate had just stolen a car from a man who had picked them up and checked into a motel, police said Tuesday.