Brief on Jack Wills Rai (Avenues) Branch

Jack Wills launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. Today we continue to be influenced by the best of Britain, from its history and culture to its sporting and country pursuits. We take pride in using the finest quality materials, techniques and design to deliver our distinctive connection between the old and new, epitomising what it is to be young and Fabulously British.

From the iconic British university towns of Oxford and Cambridge to the Ivy League campuses of Harvard and Yale, Jack Wills has been travelling the globe proudly planting the Union Jack at over 60 stores and counting; including UK, Ireland, USA and Hong Kong.