This article analyses the framing in four British and American newspapers of the second wave feminist movement during its most politically active period (1968–1982). Using content and critical discourse analysis of 555 news articles, the article investigates how movement members were represented, what problems and solutions to women’s oppression/inequality were posed and whose voices were used. This paper identifies: opposition to the movement, support for the movement, conflict and movement defined in terms of its goals. In addition to exploring nuances in coverage across time and space, we use a feminist perspective to make political statements about how gendered hierarchies function through media discourse, and argue that the circulation of patriarchal and capitalist ideologies worked to prevent women’s equal partnership with men in both countries.