I, personally, don't mind him or this campaign. Kevin clearly is the most readily-available performer they have, so if they can get anyone anywhere, it would be Elmo. I can't really see a character like Rosita or Abby (who seem equally available) doing something like this. Grover maybe (as I said, I got mad Grover-vibes from this video).

So far, SW's viral stuff has focused on Frank's characters (Smell Like a Monster, Cookie on SNL, Conversations with Bert) and not much Elmo, so if they want to give him something, I don't mind much.

I, personally, don't mind him or this campaign. Kevin clearly is the most readily-available performer they have, so if they can get anyone anywhere, it would be Elmo. I can't really see a character like Rosita or Abby (who seem equally available) doing something like this. Grover maybe (as I said, I got mad Grover-vibes from this video).

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That's about 3 people who felt Grover in that role, but with Grover, things usually end in disaster and exasperation. Elmo's usually ends in triumph. Available performer aside, Elmo is a character they want to see succeed because, well, if it were Grover, it would be funnier if he failed. Plus, there's that nagging popularity issue.

Still, you rarely do see Elmo in viral stuff. Elmo's always better when he's out of the confines of Sesame Street and can do something.