Lego Builders of Sound

LEGO Germany’s role as a partner in the release of Star Wars 3D Episode 1 was promoted with “Builders of Sound”, a campaign featuring a gigantic barrel organ made from 20,000 LEGO bricks. The barrel incorporated four Star Wars worlds, Hoth, Tatooine, Endor and the Death Star, connected with mechanical levers, striking the keys of a keyboard and playing the music. During the premiere, cinema goers were able to play the organ in German cinemas, and were able to order the built sets using QR Code. Documentation from the event led the global Star Wars community to a microsite, where they also could experience the organ. The campaign won a Gold Outdoor Lion, Gold Promo & Activation Lion, Gold and Bronze Direct Lions at 2012 Cannes International Festival of Creativity.

Click on the image below to play the Builders of Sound case study video in YouTube (HD)

Click on the image below to play the behind-the-scenes video in YouTube (HD)

Related

Stay Inspired

What is The Inspiration Room?

A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. More »