GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

The free-flow of information is critical, not just for us as market, social, and opinion researchers but for the whole of society. By working together, we can ensure that the smoke over EU/US Safe Harbour does not turn into a real fire.

A new report from the Global Research Business Network on attitudes to personal and sensitive data has revealed that 40% of UK citizens and 45% of people living in the US saying they are very concerned about how their data is used.