1. Choose one of the following products :

2. After selecting the product and according to the nature of it , choose a distributionstrategy : selective , intensive or exclusive .- water bottle: intensive

3. Analyze and explain the advantages and disadvantages of distribution channels chosenaccording to the product.Intensive:

The main advantage provided by this strategy is a high number of sales, but alsohas disadvantages such as an increase in the price of the product or harm theimage of the product due to meet the product in inappropriate places

The channel length is long, since the manufacturer sells to wholesalers who in turnsell to retailers.The advantages it has is lower costs for the manufacturer, the wholesaler ensuresstorage and transportation and expenses inherent in sales management , keepingthe manufacturer less structure to cater only to wholesalers and distributors .However, it has the disadvantage that so, there is little control on sales operations ..

4. Describe the characteristics of the distribution channel for the product chosen.This type of distribution aims to reach the largest possible number ofestablishments , therefore , products such distribution will be almost alwaysproducts often , defendants routinely use

this strategy we try to make our product is in all possible outlets. We try to make theproduct is available to the consumer in the largest number of outlets . In thisstrategy the company tries drive sales by providing consumers a point of purchasenearby. This strategy involves strictly followed the lead product until the last lastvillage shop .The advantages of carrying this type of strategy are that : Facilitates customerbuying the product and fidelity to it.