Earlier this week RIM, manufacturer of the BlackBerry range of mobile phones, unveiled its first ever tablet PC device. Billed as its answer to the Apple iPad the PlayBook will be marketed as a complimentary device to BlackBerry phones and will offer a similar range of features to other tablet devices. Read more »

Smartphones are no longer a luxury item and now present publishers and brands with all kinds of opportunities. That's the opinion of AgencyMobile's James Pimentel-Pinto, who shared his views on the future of branded content for mobile at the APA Digital Breakfast on Monday September 21st. Read more »

A huge amount has been written recently about how brands can use the iPhone, and indeed other smartphones, to connect with their customers. However while digital agencies, PR agencies, advertising agencies and others have taken a lead and produced a wide range of apps, branded content companies seem to have taken a more cautious approach. Read more about why iPhone apps and Customer Publishers »

Publishers looking to develop mobile phone apps should not limit themselves to the iPhone, for a growing number of apps are also now being created for Google's Android operating system too. According to research by mobile ad network AdMob, seven out of ten iPhone developers will launch Android apps within the next six months. AdMob also claims that 10% of UK mobile advertising traffic is generated by Google Android users Read more »