“Despite its wholesome reputation for producing family-friendly movies, Hallmark has embraced the sexualized view of “diversity,” granting practitioners of homosexuality and other aberrant sexual behaviors the same status as ethnic minorities,” Fitzpatrick writes.

Despite its wholesome reputation for producing family-friendly movies, Hallmark has embraced the sexualized view of ‘diversity,’ granting practitioners of homosexuality and other aberrant sexual behaviors the same status as ethnic minorities. According to the company’s ‘Diversity at Hallmark’ web page, ‘We also support and rely upon Employee Resource Groups (ERGs) that offer opportunities for African American, Hispanic, Asian American, Millennial, Military and Gay, Lesbian, Bisexual and Transgender employees to share common interests and give perspective on product development.’