HOT SPOT: GENERAL MOTORS: CUP FOR MONTE CARLO

Published on June 23, 1997.

General Motors Corp.'s Chevrolet division upped its motorsports-related ad spending this year for Monte Carlo, to $7 million from $3.9 million. A new TV spot from Campbell-Ewald, Warren, Mich., broke June 22 on ABC during Nascar's Winston Cup race broadcast from Ontario, Calif. It's one of two commercials for