The formula is described as “super pigmented, easily blendable, creaseproof, [and] silk-like.” It’s a pretty tall order, but Milani actually delivers well on all four claims. It’s extremely pigmented; it’s rich in color, and it has a soft, buttery texture that’s dense and so very soft. It’s one of the softer, denser mattes (like Inglot), as compared to MAC’s regular matte formula, which is a drier, firmer matte. The soft, silky-smooth texture enables really easy blending and diffusing of color. It applies and adheres well to the bare lid, lasting about eight hours with no creasing and minor fading around the edges.

It will be available exclusively at select CVS stores this May. I’ve linked to Milani’s website for the time being, as it’s a good starting point for tracking down where Milani is sold near you. These are packaged in a clear-cover plastic compact and contain almost double the amount of product as the average eyeshadow (0.11 oz. vs. 0.05 oz.).