Brandjack Reputation Brand Pirates About PDF 654a69324

Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF

by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : #1137375353 | Date : 2014-05-29

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it

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Brandjack: How your reputation is at risk from brand pirates and what to do about it by by Q. Langley

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