Reformation seems to be the latest brand on peoples lips. New to Nordstroma fashion brand with cool credentials that ticks all the boxes.

Reformation concentrates on designing clothing for different body shapes for women that are between 5′6 and 5′10. They also launched a petite collection designed for ladies 5′2 and under, extended sizes collection going up to size 22, as well as a collection specially designed to fit women with a full C-DD cup.

They design – make – and sell some great jeans too.

What does Nordstrom say?

Reformation is all about celebrating bodies—and preserving the earth—with responsive, super-sustainable designs. This means sketches that come to life in a month, a meticulous approach to determining fit, eco-friendly buildings and, of course, a collection of need-now silhouettes made from ethically sourced materials, rescued deadstock fabrics and repurposed vintage clothing. Green and gorgeous—win-win.

There’s a lot to choose from when you look at the jeans, so I suggest you choose your rise Mid or High and your Leg Style before jumping right in on the jean sectionof the Reformation website. I really like that there’s a good selection of rigid denim styles vs stretch denim. It also show’s a RefScale of visibility, of how much water and chemicals were saved to make each jean style.

Sounds like a brand full of promise, let’s look at the collection…

REFORMATION JEANS – GOOD FOR AN APPLE BODY SHAPE.

These are hand picked by myself for the different body shapes, not Reformation.

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REFORMATION JEANS – GOOD FOR A CURVY SHAPE.

These are hand picked by myself for the different body shapes, not Reformation.

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REFORMATION JEANS – GOOD FOR A PETITE SHAPE.

These are hand picked by myself for the different body shapes, not Reformation. However, they do a petite collection here but all jeans are sold out as I post.