Star Trac Announces Dealer Advisory Council

Star Trac, Irvine, CA, formed its first-ever dealer advisory council in an effort to build communication between the company and its domestic commercial dealers, the company announced.

Tom Dawson, Star Trac’s U.S. commercial dealer manager, led the 10-member council’s first meeting in July.

“We are fortunate to have this highly respected group to lend us their opinions to drive our growing dealer business,” Dawson said in a statement. “The council will provide a strong voice for the Star Trac dealer network.”

The council was formed to provide Star Trac’s commercial dealers in the United States with a vehicle to voice opinions, provide feedback and help guide the direction of Star Trac on a wide range of subjects, including dealer programs and incentives, product development, long-range business planning and ideas for best practices across Star Trac organizations.