LAHORE ‘: Bad news for all Lollywood fans! We mean the ones who were actually looking forward to watching Rabi Pirzada’s magnum opus Shor Sharaba. The producers have had a change of heart and they will not be releasing the film this Eid.

The team behind the upcoming romantic comedy has cited too much competition as the reason for the postponement. According to sources, the producers want to avoid running in with any other Pakistani films that can give Shor Sharaba a tough time at the box office, namely Yalghaar and Mehrunissa V Lub U.

“Shor Sharaba will not be part of the crowd this Eid,” said producer Sohail Khan. “There are six films being released at that time, in English and Urdu and so, we have decided to release Shor Sharaba on July 21 instead.”

Prior to this, it had been announced that Shor Sharaba will be released on Eidul Fitr this year and promotional activities had already been initiated.

Shor Sharaba has been directed by Indian film-maker Hasnain Haiderabadwala and will mark Pirzada’s big screen debut. It also features choreography by Reshma Khan and according to reports, was completed in just about 55 days.