News Releases
September 14, 2018

Profit Maps Farm Management Tool Introduced by Deere & Granular

The Profit Maps tool helps farmers view average cost, revenue and profit map layers at the sub-field level in the John Deere Operations Center.

Olathe, Kansas (September 14, 2018) – The newest development from the ongoing John Deere-Granular product development and marketing collaboration is Profit Maps, now available to producers through the John Deere Operations Center. Profit Maps is a free tool to help farmers view average cost, revenue and profit map layers at the sub-field level in the Operations Center.

Harley Janssen, product manager with Granular, says Profit Maps combines the power of machine and production data with Granular's business management capabilities to help farmers more quickly and easily view field-level profitability.

"Understanding a farm’s financial health at the field level is one of the most important jobs of every producer," Janssen explains. "Profit Maps is a free tool that goes a step further and helps farmers assess the financial return on farming practices at a more granular sub-field level."

Brad Silva, product manager with John Deere, adds, "Advances in technology have allowed farmers to develop agronomic plans that turn variability across their fields into opportunities to improve their bottom lines. Profit Maps helps farmers see the financial impact of those decisions and adjust their management practices accordingly."

Profit Maps is the first release of a multi-phased approach from the Deere and Granular collaboration. Customers can opt-in to Profit Maps by clicking the Granular Profit Maps icon on the tools menu in the Operations Center. From there, they can view average cost, revenue and profit maps in the Operations Center's Field Analyzer tool.

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.

Granular is an agriculture software company dedicated to building stronger and more profitable farms. With web and mobile apps grounded in advanced data science technology, Granular helps farmers make data-driven, real-time business and agronomic decisions with greater confidence. Granular is an independent, wholly owned subsidiary of Corteva Agriscience™, the agricultural division of DowDupont™ (NYSE: DWDP).