I’ve created a geeky masterpiece! Behold, my 404 Fowl Not Found Easter egg.

After I had my egg epiphany, I Googled ”404 Fowl Not Found” to see if it had already been done. As you can see, Hootsuite beat me to get idea, but I have the first (as far as I can tell) egg-carnation.

And as a parting shot, the ever-present under construction egg. It’s as maligned here in Illinois – state of constant construction – as it is on the interwebs.

Two years ago when Google+ launched, I had high hopes for its value as a marketing platform to rival Facebook and Twitter. Read my enthusiastic missal, “Google+: The Beginning of a Revolution?” The reality of Google+ for marketers thus far has been less than glorious, with low adoption rates for many ecommerce sites’ target audiences.

Even so, Google+ matters to search engine optimization.

I know, your audience isn’t on Google+. The consumers you’re trying to reach are on Facebook, Twitter, Pinterest, or LinkedIn. So why not engage with them on their social platforms of choice, but echo the conversation on Google+?

Paid and organic search work better together. Because searchers inherently trust that search engines are recommending the best pages in search results, when brands rank well in both paid and organic search their search performance for that phrase tends to increase. However, measuring that increase has been a bit challenging until now.

Google AdWords released a new feature this week enabling search marketers to measure performance of their paid and organic search efforts. The “paid and organic report” can be found in the AdWords campaigns tab as a dimension.

Analyzed together, paid and organic search data can uncover a wealth of optimization opportunities. Taken together, paid and organic search represent a large portion of the available real estate on the search results page. The larger your brand’s footprint on the search results, the more likely searchers are to choose one of your listings over the competition.

For example, the report could show keywords that are driving organic search traffic but no paid search traffic. Those keywords could be added to your AdWords campaigns to drive additional traffic and potentially boost the effectiveness of the organic search listing as well…..

Chromecast is a nifty device for streaming online content to your television. Is it irreplaceable? Necessary? Super cool? Mind blowing? Not yet.

Worth $35 if you have an HDMI port on your TV? Yes, especially if you don’t already have a Roku, Apple TV, game console, etc. to stream from the interwebs. Or if you have Google Movies or Music content already. Or if you travel and want a streamer that’s super portable.

I’m an Android diehard. I carry my Samsung Galaxy Note II with me everywhere I go, my husband sports a Motorola Android phone and we have an ASUS Transformer tablet. Chromecast fits neatly into that picture.