“‘Sharknado’ has become a force of nature in its own right,” explained Regal’s chief marketing officer Ken Thewes. “This project transcends the original television platform and has created tremendous buzz. There’s just something epic about watching these huge beasts on the big screen with your friends and family. The crowd reactions will make for a memorable experience in our theaters.”

In the movie, a freak hurricane swamps Los Angeles, flooding the streets with sharks. As the film’s official tagline reads, “Enough said!”

“Sharknodo” stirred up a social-media storm when it aired on Syfy on July 11. At its peak, #sharknado registered 5,000 tweets per minute, and the topic accumulated more than 600,000 mentions on social media.

Regal is hoping to capitalize on the movie’s online trend to draw moviegoers to its theaters.

“If the Internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy ‘Sharknado’ larger than life in cinemas,” said Chris Sylvia, director of digital marketing for Regal. “Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions.”

However, in the case of “Sharknado,” trending on Twitter didn’t necessarily translate to eyeballs on televisions. The show drew just 1.5 million viewers for its premiere and 1.9 million to its encore, reported TheWrap.

Still, Syfy was satisfied enough with the ratings of the show—or perhaps the social-media mania that surrounded it—to greenlight a sequel. “Sharknado 2,” which will attack New York this time, will air in 2014.

In the meantime, Regal issued these tips for surviving “Sharknado”:

An umbrella is not much protection. See how Ian Zeiring improvises with a chainsaw.

After going airborne, sharks cannot click their ruby slippers like Dorothy in “The Wizard of Oz” to return home.

If “Jaws” made you think twice about the sea, remember “Sharknado” can hit anywhere.

Tickets to “Sharknado” cost $12.50. A full list of participating theaters can be found here.