"With his wife, Kimberly Guilfoyle Newsom, holding the Bible, Newsom, 36, a wealthy businessman who spent six years on the San Francisco Board of Supervisors, was sworn into office on the steps of City Hall by his father, retired California appeals court Judge William Newsom. ... An estimated 2,000 people witnessed the noontime ceremony, among them the state's First Lady, Maria Shriver, Sen. Dianne Feinstein, House Minority Leader Nancy Pelosi, former U.S. Secretary of State George Schultz, and Lt. Gov. Cruz Bustamante. " http://www.sfgate.com/cgi-bin/article.cgi?f=/news/archive/2004/01/08/state1836EST0120.DTL

The guy with the "47% poster" was off near the "protest pin" that was setup by the police to keep anyone with anti-Newsom signs away from the press. He was right next to the "Thank God For Term Limits" sign you can see being pushed off to the side in http://www.indybay.org/news/2004/01/1667329.php