Mission

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Founded in 1981 by Dr. Tony Evans, our mission is to serve as a teaching, training and resource ministry in order to restore hope and transform lives. We seek to impart biblical truths which will then empower Christians to walk within their authority under God. This, in turn, will bring direct and effective change into each of the covenantal spheres of life: personal, family, church and community.

Mission

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Founded in 1981 by Dr. Tony Evans, our mission is to serve as a teaching, training and resource ministry in order to restore hope and transform lives. We seek to impart biblical truths which will then empower Christians to walk within their authority under God. This, in turn, will bring direct and effective change into each of the covenantal spheres of life: personal, family, church and community.

Impact Information

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Impact Information

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GuideStar has recognized this organization with a Gold Seal of Transparency for voluntarily and publicly describing
their goals, strategies, and accomplishments.
Learn More about Impact Information.

Charting Impact

What is your organization aiming to accomplish?

The overall goal of The Urban Alternative is to effect life change in our listeners, viewers and readers through offering ongoing resources such as daily radio broadcast messages, weekly television messages and a plethora of books, booklets and Bible studies. We seek to transfer a kingdom agenda worldview through all we do. The kingdom agenda is the visible manifestation of the comprehensive rule of God over every area of life.

What are your strategies for making this happen?

INDIVIDUALS-we disciple individuals through our broadcasts and at radio rallies. We also provide spiritual growth materials through personal and group Bible studies, books, blogs, HopeWords, social media channels and both video and written devotionals. FAMILY-the family is the centerpiece of culture. As goes the family so goes the nation. Our ministry strengthens the family through our broadcasts, distribution of Dr. Evans' best sellers Kingdom Man, Kingdom Woman and Raising Kingdom Kids teaching materials, family-focused Bible studies and frequent speaking engagements at family conferences. CHURCH-the Church is at the heart of God's kingdom agenda and a focal point of The Urban Alternative's ministry through both our Kingdom Agenda Pastors Fellowship and Pastors' Wives Ministry. We also freely provide pastors with resources such as sermon outlines and more. COMMUNITY-the National Church Adopt-a-School Initiative was formed in 2006 to strategically train churches to transform communities. This national strategy has been endorsed by former President George W. Bush, and was the impetus for his Faith-Based Initiative.

What are your organization's capabilities for doing this?

The Urban Alternative has purchased its first facility that is capable of meeting the growth and development for many years to come. The facility is equipped with some of the latest technology so the online ministry, fulfillment department and support staff can grow and serve its constituents and partners.

How will your organization know if you are making progress?

The Urban Alternative leadership tracks direct mail income, newsletter income, web income, ministry affiliates, email, social media statistics and well as media impact and return on investment. New and emerging marketing and communication channels are explored and implemented and tracked for maximum ROI.

What have and haven't you accomplished so far?

The Urban Alternative has experienced significant increase in listeners, viewers, and donors. We continue to explore ways to improve the effectiveness and outreach of programs by utilizing the internet and digital media. The Urban Alternative has experienced exponential growth in the past six years, increasing in annual revenue by over 270%. We've also increased in donor support over 500% in that same time period. This increase has enabled us to expand our radio and television broadcast reach over 400% in that same time period. We also purchased our own offices as well as a 22-acre facility which we have renovated to serve as the hub for our media and teaching outreach called The Tony Evans Training Center.

GuideStar's Gold Seal of Transparency is earned by completing five questions around an
organization's strategies, progress, and results, known as Charting Impact.
Charting Impact encourages strategic thinking about how an organization intends to achieve its goals.
The end result is a report that lets nonprofits share concise, detailed information about plans
and progress with key stakeholders, including the public.
This data is provided directly by nonprofits to GuideStar via their Nonprofit Profile.

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This impact information is current as of March 2020, when it was provided to us by GuideStar.
At this time, Impact information published on this organization's page has no effect on its rating per our methodology.

Financial Charts

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Programs (FYE 12/2018)

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Program names and associated costs are listed for the top programs as reported on the charity's most recently filed Form 990. The top programs displayed will include the largest three programs, or those programs covering at least 60% of the charity's total expenses, whichever comes first.