What Apple’s new push into AR means for your business

I clicked on a 3D desk and placed it into my real office. The colors were not quite right, so I tried a different one. Eventually, everything looked perfect.

I was using the new IKEA Place app running on an iPhone 8 Plus. The phones use a new A11 Bionic processor that is powerful enough to handle the real-time 3D graphics overlays on top of a real-time photo, and it works remarkably well for imaging an office layout.

As is usually the case for me, I started thinking about how augmented reality (AR) on the iPhone could be used in other ways. The phone is fast and popular — it’s a massive footprint. (Apple will likely sell many millions of iPhone 8 and 8 Plus phones in the next few months.) AR is catching on finally, mostly with people who want the tech to work smoothly and without any goggles, add-ons or fuss.

I clicked on a 3D desk and placed it into my real office. The colors were not quite right, so I tried a different one. Eventually, everything looked perfect.

I was using the new IKEA Place app running on an iPhone 8 Plus. The phones use a new A11 Bionic processor that is powerful enough to handle the real-time 3D graphics overlays on top of a real-time photo, and it works remarkably well for imaging an office layout.

As is usually the case for me, I started thinking about how augmented reality (AR) on the iPhone could be used in other ways. The phone is fast and popular — it’s a massive footprint. (Apple will likely sell many millions of iPhone 8 and 8 Plus phones in the next few months.) AR is catching on finally, mostly with people who want the tech to work smoothly and without any goggles, add-ons or fuss.