Monday, 3 April 2017

When it comes to startups, the budget assigned for their marketing campaigns is stringent and not the same as the business entities that have already established themselves over the years. As such, it is crucial to use the money in a judicious manner. It has also been observed that when the PPC campaigns are done in the right manner, the ROI or the Return on Investment is commendable. So, let us see how the startups can get closer to this reality. Although, it is quite challenging to hit the jackpot right away, nevertheless, earnestly trying the same can take care of your expenses as far as effective marketing is concerned.

Common errors related to PPC campaigns

Given below are mistakes committed by the companies pertaining to their digital marketing campaigns emphasizing on PPC and which if rectified can allow your business revenue to skyrocket.

• Don’t ignore ad extensions

Oftentimes, it is seen that neglecting ad extensions is a common mistake. However, ad extensions are an integral part of PPC advertisement. In this regard, AdWords play an instrumental role in getting you connected to your prospective customers. This is usually done by means of selecting AdWord extensions carefully so that your contact information gets directly displayed as ad content and also, appropriate ad extensions ultimately results into positive call to action instances.

•Pay-per-Click ads

Writing advertisements especially descriptive ones for your products and services can be challenging especially when you have very limited space at your disposal. In fact, this is one of the crucial elements of your advertisement. If you can get the words and message rightly conveyed to your target audience, your battle is half won. Frame sentences and words that are enticing and will compel prospective leads to call to action.

• Don’t shy away from negative key phrases/words

Majority of the SEO professionals and ones engaged with their PPC campaigns always lookout for the positive words that are mostly searched for. However, what these professionals fail to realize is that there are several instances when online visitors also look for negative reviews or comments and in the event you optimize few negative key phrases or words in your PPC campaign, it is quite likely that your website or contact information, product description might as well appear in the search results or PPC optimized web pages.

• Assessing returns

One of the main challenges in working out your PPC marketing campaigns is the ROI. It is of immense importance to assess the amount that you are likely to receive as earnings from a customer that is associated with your startup exclusively through the PPC campaign. Not only that you also have to ascertain the amount you are investing in order to retain your customers for a longer period of time. Most of the time, these are issues that are usually overlooked and not paid heed to. However, these calculations do matter in the long run especially when you are trying to work out a budget plan may be for the next couple of months or years.

• When keyword matching goes wrong

Unless you are well versed with the Google AdWords keyword matching process, your digital marketing efforts can go for a toss. Most importantly, having an inexperienced and amateur professional in your team can make you spend a lot of money but in the long run you will fail to get the returns.

As such, prior to investing in your Pay-per-click campaigns, it is best to seek professional assistance so that you know your business needs will be met.