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Business gamification for dummies kris duggan kate shoup on amazoncom free shipping on qualifying offers the easy way to grasp and use gamification concepts in business gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty. Business gamification for dummies by kris duggan kate shoup simply put business gamification refers to the use of game mechanics and rewards in a business setting to increase user engagement and drive desired user behaviors. From business gamification for dummies by kris duggan kate shoup using gamification in your business boosts customer loyalty and engagement but you need to know how to motivate customers to do what youd like them to by providing the right types of rewards and understanding effective modes of gamification. The easy way to grasp and use gamification concepts in business gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty engagement and retention gamification can be used by any . The easy way to grasp and use gamification concepts in business gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty engagement and retention