How to create shareable content

How to create shareable content

May 10, 2018

We are living in a digital world. On a daily basis we are overexposed to information as advertisements are mixed in with our family announcements, memes and the latest social media chain mail. The pressure to produce content that is seen and heard is at an all-time high when there is so much to compete with. Since social media and the internet play such a huge part in our digital marketing strategies, we’re sharing some of our expert tips with you on producing content that is engaging and shareable.

Trending –

The easiest way to find out what people are currently interested in, is to take notice of that hashtag symbol and what it currently trending online. Not only does this give you a real-time update on what is relevant right now, but it also opens up a conversation between you and your audience. Take part or discuss relevant trending topics and use the hashtag so people will see your response, that way you become a part of the trending community and audiences are more likely to engage with you.

Timings –

Think about when you spend most of your time on social media. Is it in the morning? During rush hour? Sunday afternoon? We all have habits and that includes when we decide to log in to our accounts and see what’s new online. With that in mind, timings of posts are crucial as you need to know when your audience is most active. The best way to do this is to create a social calendar and use trial and error to keep track of your audience’s social habits. Use Audience Insights to also gain a better understanding of your audience and their online activity.

Validation –

Engagement online often follows the snowball effect. As soon as one person likes a post, a second like will quickly follow. No one likes to be the first, which is why that part is often the trickiest. A good way to build up your engagement on your business’s posts is by liking, commenting and sharing on your personal or business profiles. People relax and are more willing to connect with a post that’s already seen some engagement.

Image –

Images help us to retain information, which is why you should always be thinking of how you are presenting your posts and what media you are attaching. You can get your point across a lot quicker with a photo or video, which means people are more likely to acknowledge it and take it in. Make sure you use images and videos wisely, keeping your content looking fresh and eye-catching.

Relatable –

People interact with content they care about. You should always keep your audience in mind when creating content and deliver them information that is relevant and beneficial to them. ‘How to’ posts are particularly popular as does any content that provides answers, starts a conversation or is generally a positive message. Make sure your headlines evoke curiosity in your readers so that it stops the scroll.

Regularity –

This is so important. People rely on consistency, particularly with brands, it not only evokes trust and reliability, but it also solidifies who you are and what they can expect from you. You should be posting to your social media on a regular basis as well as producing content for your website. This can be difficult when there are so many other areas of the business you need to focus on, which is why hiring a digital marketing agency to manage your online profiles and produce regular content, can be beneficial.

The key to creating sharable content is always understanding your audience: their needs, desires and habits. Keeping track of what works and what doesn’t will also provide you with all the valuable information you need to know in order to adapt your digital marketing strategy. If you are struggling to keep up with content production, we can help. Give us a call on 0121 369 5874 or email success@5874.co.uk.