Google for Education: Buying Season 2018At the beginning of the 2018 “Buying Season,” we were asked to help Google for Education make the case to IT Admins and teachers alike that Chromebooks were the solution that fit their tight budgets and exceeded their high demands.

Imagine you haven’t fully embraced technology in your classroom. You probably have a lot of questions. Can we afford it? Will it really help our students? Who should we trust? We decided to tackle these questions directly in a series of tests that always ended with the same conclusion. Google is always the answer.

Google for Education: Buying Season 2017The 2017 campaign focused on the IT Administrators who want the best technology in the classroom–but they’re forced to make trade-offs between functional needs and aspirational goals. Google for Education’s products remove everyday barriers, elevating their role from support technicians to catalysts for collaborative learning. We created a campaign, removing the mundane of I.T. by bringing out the playful side of being fast, productive and collaborative.