“Instead of having to click the Save button and pick a board, now you only have to click once to save. One-click saving works on Pins you see in search results, your home feed or following tab.”

The change may not seem like a big deal, but it could be helpful when you’re looking through various products and trying to track the different options – now, you’ll be able to do so in a more efficient way, then go back to your profile to view and compare all the results.

The process also includes a new drop-down menu of your boards, which will appear on any Pin you hover over, enabling you to organize your Pin groups faster.

“We’ll even predict which board you want to save a Pin to.”

Pinterest will do this by using the data it has on each Pin - if I hover over a Pin of Michael Jordan, for example, my 'Basketball' board is immediately the default, while a social media Pin comes up with my 'Social Media' board as the immediate destination.

Pinterest has been working on its machine learning tools, developing new systems and processes to better predict user behavior and what each person will be interested in next. This new option will provide another testing ground for this capacity – as Pinterest recommends more board matches, and those are either accepted or changed by the user, their understanding will improve with each result, which will gradually make their systems even smarter.

And Pinterest is obviously doing something right – recent reports suggest that Pinterest usage is rising faster than Twitter and Snapchat, as the platform continues to advance its eCommerce potential.

Rather than take on Facebook in social marketing, Pinterest is carving its own niche, and its insights into shopping behaviors and trends, gleaned from usage, could become significantly more valuable moving forward.