Scion keeps it weird in new iM, iA ads

In one of the 30-second spots, the iM's dual-zone climate control, fuel economy and heated side mirrors are highlighted as the vampire rides around with a spooked person he picked up using a ride-sharing app.

Scion’s “Weird, Right?” ad campaign for the iM hatchback and iA compact sedan is back for another round of weirdness.

The first batch of quirky ads that debuted in September starred actors Jaleel White and James Franco, along with “wax museum Urkel” and a “recently liberated car dealership tube man.”

This time, the weirdness is kicked up a notch with ads featuring a teenage vampire sporting a “man bun” hairstyle, and a slew of “Stockphoto Business People” that are made of cardboard.

In one of the 30-second spots, the iM’s dual-zone climate control, fuel economy and heated side mirrors are highlighted as the vampire rides around with a spooked person he picked up using a ride-sharing app.

In the other ad, the “Stockphoto Business People,” are carpooling in the iA. The iA’s push-button start, standard 16-inch alloy wheels and backup camera are weaved into the narrative.

The two spots premiered Wednesday at the Los Angeles Auto Show.

The millennial-aimed campaign’s presentation may be unconventional, but New York ad agency Droga5 ensures that the features of each vehicle are the topic of discussion like many traditional car ads.

It just so happens that the characters using the features are a little weird.

“We were aware of the fact that we wanted to be practical, but with a personality. That’s why we’ve gone out our way to really point out the great features you get when you’re buying a Scion, but do it in a such a way that is kind of memorable and fun,” said Neil Heymann, executive creative director for Droga5, in an October interview shortly after the campaign’s launch.

He added: “You’re getting a really good deal here, but that doesn’t need to be something boring. Practicality can be fun.”