Typography 101

2016 is set to be a big year for typography. We thought it would be beneficial to shed some light on what exactly typography is, and how to use it to your advantage.

1. What is Typography?

Typography is the art of arranging type, and encompasses everything from digital type on websites to calligraphy. Many designers use different arrays of typeface to communicate a mood or add additional style to their designs.

2. How to Use It

The first step to take when choosing type should be to determine what the message is you would like your design to convey. Is the design for something professional, such as a doctor or attorney, or something more laid-back, similar to a coffee shop or boutique?

The more professional design should lean towards a “Serif” font (below)

Whereas the less professional design would be better suited using a “Sans” type font (below)

Another great way of using type to your advantage would be to adjust the spacing, add color and try using different forms of contrast.

Example One:

Example Two:

In summary, good typography can make or break a website. Understanding the different characteristics of font families can help you effectively place fonts to make websites, banners and other forms of advertisements more visually appealing.

subscriber

Meagan started her marketing career in Los Angeles, where she gained experience with Google AdWords, design, rebranding, reputation management and lead generation. Prior to her role at New Dimension, Meagan managed multiple marketing campaigns in the consumer finance industry, and worked with several large law firms. Meagan stays current on digital marketing trends, and technologies in order to help brands stay relevant.