What’s in a name? Everything. Your name is your story in its shortest form. But there’s no magic name generator that will land you with the one that’s right. Naming a brand or product is a complex process that involves unbridled creativity, intense rigor, and deep soul-searching.

This handbook goes beyond etymology and the meaning of names. We take you on a creative and strategic journey that includes:

Kickoff questions: to help you decide what your name needs to do, before you start.

A rigorous breakdown: we guide you through the legal, linguistic, and research hurdles.

Beyond the name: tips for bringing your new name into the world, backed by your stakeholders and a strong story.

Is there a name in your future? Fill out the form to get your free guide.