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What no one outside of the team running the social media campaign knew, was that they had been collecting people’s – and especially celebrities’ – questions and responses across a wide range of social media sites, including Reddit, Facebook, Twitter, even Yahoo Answers, and were preparing for yesterday’s all-day-video-shoot where Shirtless Old Spice Guy would answer these and new incoming comments. It was such a simple idea that we imagine PR and marketing folks around the world slapping themselves on the forehead thinking, “It’s so simple! Why didn’t I think of that?!”

Read about this great and so far flawlessly carried out social media campaign on The Next Web. It started with a YouTube video, but the video responses kept it in the sweet spot of the internet's short-lived attention.