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Millennial Generation Characteristic

• Creative. Because it is easy to communicate and get information from many people with rich levels of variation, millennial tend to be creative. Creative means, able to produce new ideas in business and work. Millennial are pretty much building their own businesses, rather than working in large institutions. Millennial create startup business like grab, gojek (online motorbike taxi), online business, and work independently on websites that mediate service users and service providers. Examples of this brokering web are, for example, adsense.com, teespring.com, 99design.com, fivver.com, and so on.

• Connected. Millennial tend to be connected to the internet via smartphones. Through smartphones, they are not bound to access the internet. They can access the internet anywhere and anytime. Previous modes of communication, such as face-to-face and mass communication, were not lost, but their roles were not like before. Even more so when people are increasingly individualized, even when meeting face-to-face even millennial cannot be separated from paying attention to smartphones with internet connections.

• Confidence. Communicating via the internet has the characteristics: without face to face, two-way, do not have to respond directly. With these characteristics, users train their courage and compose their unique opinions in conversations on social media. Millennial often debate hard on social media. Not always debating with argumentation, but labeling both positive and negative without argumentation. Meme wars often occur between two camps on social media. They are also oriented towards being entrepreneurs.

With these three types of character, the millennial generation has a stronger aspiration to build their own business than the previous generation. That way business competition increases. When they market online, there are competing skills and strategies online, the more important online marketing knowledge is. First, to be able to compete with fellow marketers. Second, to be able to use the opportunities available on online media.