Hersheyhttp://www.adweek.com/taxonomy/term/3219/all
enHow This Mad Men Co-Producer Made Don Draper's Work Believable http://www.adweek.com/news/television/how-mad-men-co-producer-made-don-drapers-work-believable-164652
Andrew Adam Newman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/madmen-popsicle-ad-01-2015.jpg"> <p>
Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the &#39;80s, Weltman went on to be a creative director at West Coast agencies on brands including Taco Bell, Doritos and Microsoft. Adweek caught up with Weltman&mdash;author of <a href="http://www.joshweltman.com/seducingstrangers/" target="_blank">Seducing Strangers: How to Get People to Buy What You&#39;re Selling,</a> published by Workman last month&mdash;to talk about the daunting task of creating advertising in a show about advertising.</p>
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Joshua Weltman&nbsp;</p>
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<strong>Adweek: What was the process for how ads in the show were produced?</strong><br />
Josh Weltman: The way scripted television shows typically work is, there&#39;s a writers&#39; room of about eight to 10 writers and executive producers coming up with outlines for scripts. Then they&#39;d march those script outlines down to the art production department, and, typically, they would have made the show&#39;s ads along with other props. But what [creator] Matt [Weiner] and I talked about early on was that if you want ads that look like they were made by an art director and copywriters working together, then I should spend time with the writers.</p>
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<strong>Where would you have come into the process in, say, the first season&#39;s finale, when, for a <a href="http://www.adweek.com/adfreak/now-you-can-put-your-own-photos-don-drapers-amazing-carousel-pitch-163464" target="_blank">pitch to Kodak</a> for its slide projector, Don Draper uses slides of happier moments from his faltering marriage? </strong><br />
Matt said, &quot;We&#39;ve got to find a product or a business story that lets us know what Don is feeling about his work situation, marriage and his brother&#39;s suicide.&quot; Before going into the writers&#39; room every week, I would read research like the advertising columns in The New York Times in the 1960s, and we found that the Kodak Carousel came out the year after the time of the episode, so the advertising for it must have been being developed at exactly this time. So Don being able to pitch a product where he could use images from his own life could satisfy that problem.</p>
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<strong>Did you pitch in with writing scripts? </strong><br />
No. I brought ideas into the writers&#39; room and developed the ad campaigns to use within episodes before that outline was given to a writer, who was sent away to turn that into a finished script. I was always trying to help the writers make the characters look as if they were conjuring advertising.</p>
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<strong>To look authentic, did you do the ads freehand? </strong><br />
Usually I pulled old ads off the Web. I&#39;d mirror the typefaces and design, then print it out and either copy it freehand or trace it. For instance, with the &quot;Mark Your Man&quot; lipstick ads in the first season [for the fictional brand Belle Jolie], the layout was done on the computer, but then I did the pastel freehand.</p>
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<strong>What did you mean when you wrote in your book: &quot;Don Draper can lie anywhere, except in the advertising&quot;?</strong></p>
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Matt wanted to establish what made Don Draper interesting as a character was this inability to connect on a personal level combined with an ability to connect on a meta level through the medium of advertising.</p>
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<img src="http://www.adweek.com/files/2015_May/sterling-coopers-belle-jolie-lipstick-ad-01-2015.jpg" /></div>
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<strong>Like in a pitch to Hershey at the end of Season 6 when Don reveals he grew up in a brothel? </strong><br />
The advertising pitches were a great way to let the audience know what Don was thinking. It kind of let us into his secret, private world the same way that Tony Soprano would go into Dr. Melfi&#39;s office [on HBO&#39;s The Sopranos] and the audience would find out what he was thinking.</p>
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<strong>It seems ironic that Don&#39;s campaigns capture his truest impulses, since many critics think of advertising as being coercive and deceptive.</strong><br />
I don&#39;t think of advertising that way at all. It&#39;s always finding the truthful insight into why people are motivated to buy one thing over another that helps me sell stuff.</p>
Televisioncreative pitchDon DraperDoritosHersheyJosh WeltmanAndrew Adam NewmanMad MenMagazine ContentMatt WeinerMicrosoftQ&ATaco BellThe SopranosThu, 14 May 2015 13:00:02 +0000164652 at http://www.adweek.comHershey Will Add to Its Roster of Creative Agencieshttp://www.adweek.com/news/advertising-branding/hershey-will-add-its-roster-creative-agencies-162512
Noreen O'Leary<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/hershey-chocolate-hed-2013_0.jpg"> <p>
The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide.</p>
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The confectionery giant is in the early stages of meeting with agencies, confirmed Anna Lingeris, senior manager, brand public relations and consumer engagement at Hershey.</p>
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&quot;We&#39;re not looking to replace Arnold and Havas, which have been doing a great job,&quot; she said. &quot;But we have over 20 advertised brands, and we&#39;re looking to supplement.&quot;</p>
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Lingeris said the search is focused on U.S. contenders, but given that some of them have global networks, the parameters of the expanded-roster assignments could become global. The company has made global growth a major priority, especially in markets like China.</p>
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While worldwide media spending was not immediately available, in the U.S. alone Hershey spent more than $650 million in 2013 and $565 million in the first nine months of last year, according to Kantar Media.</p>
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Lingeris also didn&#39;t know yet how many new agencies could be brought on board or how brand assignments at Arnold and Havas would be shifted once additional shops are retained. Hershey is not using a consultant in the process, and Lingeris said the search has already been winnowed to a group of contenders.</p>
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Hershey&#39;s U.S. account, which Arnold New York&nbsp;<a href="http://www.adweek.com/news/advertising/hershey-shifts-arnold-ncp-81801" target="_blank">won</a> in 2005, is the office&#39;s largest client, accounting for some 40 percent to 50 percent of revenue, sources said. Havas Worldwide has handled digital and a considerable amount of global business.</p>
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Hershey has been reviewing its communications relationships with partners in recent years. In late 2012, the marketer launched a media agency review, with that business<a href="http://www.adweek.com/news/advertising-branding/um-wins-hersheys-global-media-152033" target="_blank"> shifting the following year </a>to Interpublic Group&#39;s UM. Last summer, Hershey completed a PR agency review, signing up a number of firms after previously working with agencies on a project basis.&nbsp;&nbsp;&nbsp;</p>
Advertising & BrandingAccountsArnoldHavasHersheyFri, 23 Jan 2015 20:33:05 +0000162512 at http://www.adweek.comArnold N.Y.'s New President Is a Seasoned Account Manhttp://www.adweek.com/news/advertising-branding/arnold-nys-new-president-seasoned-account-man-158978
Andrew McMains<p>
Before venturing into digital startups, Peter Grossman, Arnold&#39;s new president in New York, spent more than a decade in account management at JWT.</p>
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Peter Grossman<span class="meta-credit"> </span></p>
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Grossman worked at JWT from 1997 until 2008, starting as a global account director and working his way up to <a href="http://www.adweek.com/news/advertising/jwt-ny-names-client-services-chief-90800" target="_blank">director of client services</a>. Along the way, he worked for marketers such as Cadbury Adams, Energizer and Diageo.</p>
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Most recently, Grossman was managing director of Takeout, a digitally focused consultancy, and before that, was CEO of a global digital platform called Qwips.</p>
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At Arnold, he takes the reins of a 100-person office whose top accounts include Hershey, Kao USA and Milk-Bone. Grossman fills a vacancy left by the <a href="http://www.adweek.com/news/advertising-branding/arnold-new-york-president-corey-mitchell-stepping-down-157402" target="_blank">May exit</a> of Corey Mitchell, who held the role for just nine months. Mitchell&#39;s predecessor, Lynn Power, led the office for 5 years.</p>
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In his new job, Grossman will report to global president Pam Hamlin. He starts next week.</p>
Advertising & BrandingArnoldCorey MitchellHersheyKao USAMilkboneAndrew McMainsPam HamlinPeter GrossmanpresidentThu, 17 Jul 2014 21:13:23 +0000158978 at http://www.adweek.comAdult Swim Is Touring U.S. Colleges With an Inflatable Fun Househttp://www.adweek.com/adfreak/adult-swim-now-touring-us-colleges-inflatable-fun-house-155656
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/adults-swim-fun-house-hed-2014.jpg"> <p>
Yes, you read that correctly: Adult Swim is making the rounds with a gigantic black-and-pink blow-up castle filled with (sponsored) attractions like a KFC-branded rotating mirror-tunnel, an Ice Breakers cage in which participants are required to sing for their freedom and sundry other extremely weird attractions.</p>
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<a href="http://Adult Swim Is Now Touring the Country's Colleges With an Inflatable Fun House" target="_blank">We saw this nonsense last summer</a> at San Diego Comic Con, and it&#39;s a good time. I don&#39;t remember the Tippy Tunnel, but then again, I don&#39;t remember much about the experience generally, and have only a T-shirt to prove I was there. Yes, the T-shirts will be a feature of the revitalized Fun House, too.</p>
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From February to May, the castle will tour colleges around the U.S., notably U.C. Riverside, Texas A&amp;M, Auburn and some others&mdash;10 schools over 12 weeks, in all.</p>
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It&#39;s an unorthodox ad buy, to put it mildly, but KFC and Hershey&#39;s (which makes Ice Breakers) are getting spots on the network as part of their sponsorship of the various dizzy-making attractions. Those spots will also promote awareness of the Fun House on air, beginning Feb. 24 on Adult Swim.</p>
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2013 was a great year for the network&mdash;it came in second among 18-34-year-old viewers in prime time (to sister net TBS), despite not actually airing between 8 and 9 p.m. <a href="http://www.adweek.com/news/television/adult-swim-adds-primetime-hour-155470" target="_blank">That&#39;s set to change in March,</a> and with new airtime coming up, it&#39;s important to make sure Adult Swim&#39;s core audience is aware of the new time schedule.</p>
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Not that they have to take advice from me, but they&#39;re going to want to get something really big to promote that. <a href="http://video.adultswim.com/presents/funhouse/" target="_blank">Something that catches the eye</a>.</p>
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<img alt="" src="/files/adfreak/images/4/adults-swim-fun-house-2.jpg" style="width: 652px;" /></p>
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<img alt="" src="/files/adfreak/images/4/adults-swim-fun-house-3.jpg" style="width: 652px;" /></p>
TelevisionAdult SwimCableHersheyKfcOut Of HomeSam ThielmanTbsTurnerCreativeTue, 11 Feb 2014 17:42:04 +0000155656 at http://www.adweek.comPam Hamlin Replaces LePlae as Global Chief of Arnoldhttp://www.adweek.com/news/advertising-branding/pam-hamlin-replaces-leplae-global-chief-arnold-154449
Andrew McMains<p>
That was fast. Eleven months after taking the reins of Arnold as CEO and 15 months after he <a href="http://www.adweek.com/news/advertising-branding/fast-chat-arnolds-andrew-benett-leplae-hire-142550" target="_blank">joined the agency </a>as global president, Robert LePlae is out.</p>
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Succeeding him as the top executive at the Havas agency is Pam Hamlin, albeit with a different title: global president.</p>
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Hamlin is a 15-year veteran of Arnold who most recently was president of the shop&#39;s Boston headquarters. In contrast, LePlae was a newcomer to the shop, who spent the bulk of his career at TBWA and more recently, McCann Erickson.</p>
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In a statement, new Havas chairman Yannick Bollor&eacute; described Hamlin and other leaders at the agency as a &quot;passionate and talented group.&quot;</p>
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Top accounts at Arnold include Hershey, Progressive, CVS, ADT and Fidelity Investments. Globally, the agency has offices in 14 cities that span 12 countries.</p>
Advertising & BrandingArnoldGlobal CEOglobal presidentHersheyPam HamlinAndrew McMainsRobert LePlaeYannick BolloréWed, 11 Dec 2013 22:26:41 +0000154449 at http://www.adweek.comAgency CEOs Need to Obsess About Talent http://www.adweek.com/news/advertising-branding/agency-ceos-need-obsess-about-talent-152487
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/benett-havas-hed2-2013.jpg"> <p>
A <a href="http://www.adweek.com/news/advertising-branding/why-average-barista-gets-more-training-most-agency-staffers-126034" target="_blank">2011 survey </a>that revealed that a Starbucks barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in other industries. The global president of Havas Worldwide subsequently interviewed leaders at companies as varied as Facebook, Unilever, Zappos, Forbes, DreamWorks and General Electric and their learnings became the foundation for a new book, The Talent Mandate, that came out today. Benett, who'll also lead <a href="http://www.advertisingweek.com/calendar/?date=2013-09-24" target="_blank">a discussion on talent </a>during Advertising Week, explained how all companies can better recruit and manage employees.</p>
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<strong>What's the biggest problem that advertising has in recruiting and managing talent?</strong><br />
The C-suite [executives] of most companies in our industry are not nearly as obsessed as they need to be with all aspects of talent management. How much time are they spending with their chief talent officers? How much time are they [spending] talking about, what are we doing with career-pathing and leadership development plans? How much are they thinking about how we assess our workforce and who our best are?</p>
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<strong>What's the second biggest problem?</strong><br />
There's a one-dimensional view of talent, where the challenge is to hire the best creative person, the best planner, the best account person. ... Third is we don't as an industry generally hire for where our business or our clients' business is going because we generally hire to fill positions rather than future needs of the business.</p>
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<strong>In the book, you mention the failure of Time Warner and AOL to identify and unite under share values. How much consideration do you think Omnicom and Publicis Groupe are giving that in <a href="http://www.adweek.com/news/advertising-branding/publicis-omnicom-group-debuts-paris-151469" target="_blank">their merger</a>?</strong><br />
John Wren and Maurice L&eacute;vy are two very smart people. So, you would imagine that they had conversations prior to the deal about the two companies' [values]&mdash;point one. Point two is, to a certain extent it almost doesn't matter because culture and talent live at the [agency] level and I don't believe it can live hugely, meaningfully at a holding company level.</p>
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<strong>Ben &amp; Jerry&#39;s has a Joy Gang, slide, fitness center, free massages and a nap room. Are today's businesses becoming adult daycare centers?</strong><br />
It's interesting. This has become another learning curve for me. I think all of those things are necessary&mdash;I put those all under the umbrella of recognition. ... Those types of recognition are important because it says, the company cares about me.</p>
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<strong>You looked at how big companies breed collaboration and mentioned GE Colab (which centers around an internal social network) as example of how big companies can become smaller.</strong><br />
There's a lot of learning from agile technology companies that companies like GE are employing today. It's things like perpetual beta, right? Technically, Google was in beta for years. I mean, one can argue that it's still in beta. So, I think the way a company like GE gets smarter is to start to act more like that.</p>
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<strong>You quote Hilton's Paul Brown, who says, &quot;Companies are looking for the future, but they hire on the past.&quot; Can you talk about that dichotomy?</strong><br />
You have to do both at the same time. When you have an account director leave on a piece of business, you need to hire an account director. Now whether the new account director that you hire has the same skills as the old one [is the question].</p>
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<strong>Your simple recruiting test&mdash;would I want to have a drink with this person?&mdash;reminds me, sadly, of how we elect some presidents.</strong><br />
(Laughs). I agree. That is how Americans vote.</p>
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<strong>But your point is a personal connection?</strong><br />
It's not so much a personal connection. This is obviously inextricably linked to culture and this is where one shouldn't haven't have process for the sake of process. Another thing our industry doesn't do well is to train people to interview [job candidates] well or what they're interviewing for. ... Are they interviewing against the values of the company or are they interviewing to fill that job? More often than not, they're interviewing to fill that job. So, that for me is where do I want to have a drink with this person is important because ... it goes back to cultural fit. It's will this person fit in?</p>
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<strong>Agility and a willingness to learn new skills are key criteria that successful companies use in hiring talent. Is that a main point you wanted to get across?</strong><br />
It is. ... The fact that our industry is changing at the rate that it is changing means that people need to be constantly learning. There's no one in our industry today&mdash;and there can't be&mdash;that has an absolute vision of where it's going to be a year from now or two years from now. I don't think anyone can claim to [know that] because who knows? Things move too quickly. That's why the hire for agility is important and what's paramount to that is the notion of curiosity. The people that are innately curious do better in our industry and I would argue ... do better across other industries as well.</p>
Advertising & BrandingAndrew BenettBen & Jerry'sGeneral ElectricHavas WorldwideHersheyAndrew McMainsPublicis GroupeThe Talent MandateTue, 17 Sep 2013 20:27:58 +0000152487 at http://www.adweek.comGoogle's 'Android KitKat' Will Appear on 50 Million Candy Barshttp://www.adweek.com/news/technology/googles-android-kitkat-will-appear-50-million-candy-bars-152173
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/android-kitkat-hed3-2013.jpg"> <p>
Google&#39;s next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey, <a href="http://en.wikipedia.org/wiki/Kit_Kat" target="_blank">the candy brand&#39;s United States distributor</a>, <a href="https://plus.google.com/s/%23AndroidKitKat" target="_blank">revealed today</a>. The companies forged a no-cash, publicity-focused agreement for the co-branding effort, according to <a href="http://www.bbc.co.uk/news/technology-23926938" target="_blank">multiple reports</a>.</p>
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The development surprised many in the tech space, which had expected Google&#39;s next mobile OS to be <a href="http://www.theverge.com/2012/3/4/2844126/android-key-lime-pie" target="_blank">called Key Lime Pie.</a> The Mountain View, Calif.-based company has customarily given Android iterations sweets-minded names, such as Cupcake in 2009. While Kit Kat is licensed to Hershey in the U.S., the candy brand is produced and marketed elsewhere globally by parent Nestl&eacute;&mdash;which ultimately forged the Google deal.</p>
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&quot;We are proud and excited to have one of the world&#39;s leading mobile innovators pair up with one of America&#39;s favorite chocolate brands,&quot; Jennifer Podhajsky, vp of U.S. chocolate for Hershey, said in a statement. &quot;Google&#39;s choice to name their next Android platform release Kit Kat brings together two well-known icons from pop culture and technology and gives the classic jingle of &#39;<a href="http://www.youtube.com/watch?v=DLJgyr-g3Ck" target="_blank">Gimme a Break</a>&#39; a whole new meaning in the tech world.&quot;</p>
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In addition, Hershey and Google are offering consumers the chance to win 1,000 <a href="http://en.wikipedia.org/wiki/Google_Nexus" target="_blank">Nexus 7 tablets</a>, 150,000 Google Play credits worth $5 apiece and 20,000 coupons for eight-ounce bags of <a href="http://www.hersheys.com/kitkat/products.aspx#/KIT-KAT-Minis" target="_blank">Kit Kat Minis</a>. Starting Friday and running through Jan. 31, 2014, the giveaways will be advertised on Kit Kat packaging.</p>
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The co-branding arrangement appears to be the first of its kind in terms of blending software and a consumer-packaged item. And it shouldn&#39;t hurt Google&#39;s reputation with the sweet-tooth set.</p>
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Google&#39;s Android already garners 46 percent of the domestic smartphone OS market, besting Apple&#39;s iOS (38 percent), per <a href="http://www.emarketer.com/Article/US-Smartphone-OS-Race-Still-Close-Men-Younger-Users-Favor-Android/1009961" target="_blank">eMarketer</a>.</p>
TechnologyAndroid KitKatCupcakeGoogleGoogle AndroidHersheyChristopher HeineKitKatMobileNestléTue, 03 Sep 2013 19:40:40 +0000152173 at http://www.adweek.comMarketers Take Mobile, Digital Reinshttp://www.adweek.com/news/advertising-branding/marketers-take-mobile-digital-reins-141028
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/tt-mark-sneider-hed-2012.jpg"> <p>
Advertisers have online and mobile marketing fever, but agencies aren&rsquo;t necessarily writing the prescription.</p>
<p>
Although marketers are using both channels significantly more than three years ago, agencies have seen a much smaller bump in these types of assignments, <a href="http://www.rswus.com/resources/survey-results" target="_blank">according to a new poll from consulting firm RSW/US.</a></p>
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Mobile marketing was near the bottom of advertisers&rsquo; digital activity in 2009 but now ranks near the top, the poll found. In contrast, mobile assignments still hover near the bottom of all digital work agencies receive.</p>
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So, what gives? Well, advertisers once unfamiliar and hesitant in the digital space have grown comfortable and are probably doing more digital marketing themselves, according to Mark Sneider, president of RSW/US.</p>
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Also, some marketers at industry conferences and in polls like this one &rdquo;feel like they are leading the agency and the agency isn&rsquo;t leading them in the digital space,&rdquo; Sneider said. &ldquo;Agencies are providing counsel, but marketers aren&rsquo;t using it. Maybe what agencies think is good counsel isn&rsquo;t carrying marketers far enough.&rdquo;</p>
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A total of 230 advertiser and agency leaders participated in last month&rsquo;s poll. Among the brands represented were Purina, Hershey&rsquo;s, Converse and Panasonic. The agencies included JWT, DDB, MEC and Ketchum.&nbsp;</p>
Advertising & BrandingTechnologyMarketingConverseDdbdigital advertisingAndrew McMainsJwtKetchumMECMobileMobileonlinePurinaTelecomAgencyMon, 11 Jun 2012 04:01:57 +0000141028 at http://www.adweek.comGiant leaps into giant candy are not advisedhttp://www.adweek.com/adfreak/giant-leaps-giant-candy-are-not-advised-13159
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<p>I&#39;d like to exactly describe what&#39;s going on in this Hershey&#39;s video to promote Reese&#39;s Peanut Butter Cups, but an excitable lady narrates in Italian. The long and the short of it: It&#39;s another entry in the pantheon of branded viral videos showing people doing something implausible with shaky, amateur-style camerawork. In this case, the implausible is a dude scaling the Brooklyn Bridge, then jumping into a giant Reese&#39;s cup on a passing ship below. Amazing. The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike&#39;s &quot;<a href="http://www.youtube.com/watch?v=_tFdTp_qanE" target="_blank">Touch of Gold</a>&quot; and includes such gems as Marc Ecko&#39;s &quot;<a href="http://www.youtube.com/watch?v=Fotp-wAzdzo" target="_blank">Still Free</a>,&quot; Nike&#39;s <a href="http://adweek.blogs.com/adfreak/2008/06/kobe-bryant-asp.html" target="_blank">Kobe Bryant jumps a car</a>, Ray Ban&#39;s <a href="http://adweek.blogs.com/adfreak/2009/01/cutwaters-ray-ban-virals-get-more-random.html" target="_blank">sunglasses catcher</a>, and most recently, Nestlé&#39;s <a href="http://adweek.blogs.com/adfreak/2009/12/shawn-johnson-risks-life-to-sell-a-candy-bar.html" target="_blank">Shawn Johnson backflipping over a speeding bobsled</a>. The approach can seem tired, but people love debating whether stuff like this is real and wondering how it was done. My only hope is some high-tech hijinx weren&#39;t behind the &quot;<a href="http://www.youtube.com/watch?v=v9DyLRvYp9A" target="_blank">Dude Perfect</a>&quot; basketball shot.</p><p><em>—Posted by Brian Morrissey</em></p>
<p><a href="http://adweek.blogs.com/adfreak/2010/01/giant-leaps-into-giant-candy-are-not-advised.html" style="display: inline;"><img alt="Reeses" class="asset asset-image at-xid-6a00d8341c51c053ef0120a7f3edef970b " src="/files/adfreak/6a00d8341c51c053ef0120a7f3edef970b-450wi" style="width: 425px;" /></a> </p>http://www.adweek.com/adfreak/giant-leaps-giant-candy-are-not-advised-13159#commentsAdvertising & BrandingCandyHersheyMorrisseyReese'sWed, 20 Jan 2010 21:08:54 +000013159 at http://www.adweek.comHershey builds its own factory of happinesshttp://www.adweek.com/adfreak/hershey-builds-its-own-factory-happiness-14363
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</p><p>This Arnold spot for Hershey&#39;s Kisses apparently debuted a few weeks back. So, why did a local TV station just last night run <a href="http://adweek.blogs.com/adfreak/2008/08/its-a-chocolate.html" target="_blank">the brand&#39;s &quot;land of chocolate&quot; animated commercial</a> from last year? Anyway, this newer ad is an improvement, perhaps because it strongly channels <a href="http://www.youtube.com/watch?v=NwCn-D5xFdc" target="_blank">Coke&#39;s &quot;Happiness Factory&quot; spot</a>. Is it a rip-off, unintentionally similar or an homage? Did I even use the word &quot;homage&quot; correctly? Probably not, since I accidentally pronounced the &quot;h&quot; when I said it out loud. The Hershey&#39;s spot uses the &quot;Hi-Ho Off to Work&quot; song, which I never thought I could appreciate at all, but in its instrumental form here, it&#39;s better than that remake of &quot;I&#39;ll Melt With You&quot; from the &#39;08 campaign. Come to think of it, one AdFreak commenter previously suggested that Hershey&#39;s <a href="http://www.youtube.com/watch?v=xo2wRvJ04ss" target="_blank">&quot;borrowed&quot; Cadbury concepts on that earlier ad</a>. What&#39;s next, a spot where a kid comes home to find an empty house and a note from his parents saying they&#39;ve left <a href="http://adweek.blogs.com/adfreak/2009/04/hogging-the-ovaltine-has-its-consequences.html">because he hogged all the Hershey bars</a>?<br /><br /><em>—Posted by David Gianatasio</em></p>http://www.adweek.com/adfreak/hershey-builds-its-own-factory-happiness-14363#commentsAdvertising & BrandingArnoldCadburyCandyCoca-ColaAdweek BlogsHersheyWed, 08 Apr 2009 12:41:23 +000014363 at http://www.adweek.comIt's a chocolate world, man, can you dig?http://www.adweek.com/adfreak/its-chocolate-world-man-can-you-dig-15527
Adweek Blogs<p><a href="http://adweek.blogs.com/photos/uncategorized/2008/08/01/hershey2_2.jpg"><img alt="Hershey2_2" border="0" height="146" src="/files/adfreak/hershey2_2.jpg" style="margin: 0px 0px 5px 5px; float: right;" title="Hershey2_2" width="210" /></a> What&#39;s with the sudden mania for trippy food ads? I was just coming down from <a href="http://adweek.blogs.com/adfreak/2008/07/whoa-these-jimm.html">that Friendly&#39;s commercial</a> when Hershey blows my mind with it’s “<a href="http://www.youtube.com/watch?v=Kki6OsCPaUA&amp;fmt=18">Pure Hershey’s</a>” campaign. How “pure” is your chocolate, Hershey? <em>How pure is this rock, man?</em> Sorry, I was watching an old <em>Starsky &amp; Hutch</em>. Arnold teamed with Aardman Animations, the <em>Wallace &amp; Gromit </em>people, to craft the ad, which is way more visually dynamic than Friendly’s “Ice Cream World”—sort of like comparing upscale Cartoon Network fare to campy ’70s Saturday morning TV. We journey inside a Hershey’s bar that melts into scenes of a young couple tooling around in a chocolate convertible with candy bunnies hopping in pursuit. One complaint: the soundtrack is a wimpy remake of the Modern English song “I Melt With You.” Turn down the sound on the ad and watch it with the original by cranked up high. Now that’s a trip.</p>
<p><em>—Posted by David Gianatasio </em></p>http://www.adweek.com/adfreak/its-chocolate-world-man-can-you-dig-15527#commentsAdvertising & BrandingAardmanArnoldCandyGianatasioAdweek BlogsFri, 01 Aug 2008 11:21:45 +000015527 at http://www.adweek.com