Marketing by the numbers : How Adobe puts the data back into its marketing

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About This Episode

With the rise of big data, real-time behavioural information and always-on marketing, its challenging to get the balance right. This session peeks at Adobe’s marketing organisation and allows you to find out more about how we’ve risen to these challenges.

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From one to one, to one to millions: how global businesses use social media for customer service, engagement marketing, and crisis comms

Social media has accelerated the speed of conversations to the extent that brands are struggling to keep up. This session is aimed at anyone who manages a global presence and wants to improve the way that they manage their social and digital properties.

The Adobe Marketing Cloud live. A solution with AEM, Analytics and Target

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With heightened consumer demand for access to real-time information, brand marketers must maximise technology to remain relevant. Learn how to provide targeted experience to Always-On consumers in this age of 24/7 connectivity.

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Hear experts explain how Adobe Target solves personalisation pitfalls with automated behavioural targeting, and how the mathematical models are constantly being improved to deliver the right experience at the right time to your audience.

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Find out how Lufthansa German Airlines implemented AEM to reach and engage their worldwide ground staff and how other European organisations are using digital to reshape their business performance and importantly accelerate customer satisfaction.

We’ll examine how to learn success stories in other industries and apply them to financial services. We’ll also look at how the Adobe product suite can help banks embrace digital channels and get ahead of the competition.

The world of commerce is changing .Your customers will go shopping wherever, whenever and however they want. You therefore need to focus on a seamless customer journey. Get practical insights that you can use to enable seamless customer journeys.

Combining commerce with brand marketing is a powerful new strategy that maximises customer engagement, conversion and revenue. Hear how your journey can be accelerated by using commerce software designed exclusively for Adobe Marketing Cloud.

Today marketers need the agility to rapidly launch microsites without IT involvement to keep up with the demands of the omnichannel. Hear how to give marketers even more ability to optimise and engage customers.

How AEM is becoming a centralised platform for enterprise digital asset management and the corner stone of a digital marketing strategy

Learn how digital assets are being collected, managed and distributed through Adobe Experience Manager’s release and feature packs via examples from top global brands and see how the publication chain can deliver seamlessly across these points.

Pondering if you should move your web content management environment outside of your IT datacentre? Curious as to what the major tradeoffs can be? Come join us for an interactive discussion on what to consider when taking that first step to the cloud.

The Experience Manager team has reimagined digital asset management for the multichannel world with dynamic and rich media. Get a walkthrough of the new features built for the digital marketer in this era of multichannel marketing.

There is nothing worse for a customer than lack of consistency in the interactions they have with a brand. Learn how to create real-time and compelling interactions across on- and offline channels based on an integrated customer profile.

With the number of customer ‘touchpoints’ on the increase, how can marketers orchestrate a great cross-channel customer experience whilst managing the attribution of marketing resources and ROI? Adobe Campaign holds the key!

In this session, we explore the challenges and opportunities of the new digital world, and the essential ingredients needed to achieve a customer-centric approach, used by a global Consumer Goods company in their digital transformation journey.

The new mobile experience: personalisation, targeting, push, hyper-localisation, analytics and a whole lot more

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Marketing by the numbers : How Adobe puts the data back into its marketing

With the rise of big data, real-time behavioural information and always-on marketing, its challenging to get the balance right. This session peeks at Adobe’s marketing organisation and allows you to find out more about how we’ve risen to these challenges.

How do you ‘join the dots’ between organisational goals, business value, your customers’ lifecycle and performance KPIs in a well-defined digital framework? In this session you will learn how to go about developing this type of framework.

British Gas leverages Adobe Analytics with ClickTale for 360° insights into consumer behaviour

Discover how British Gas, leverages the integration between Adobe Analytics and ClickTale to gain real and actionable insights into their users’ online behaviour. Hear how you can not only understand what customers are doing, but why they’re doing it.

Small changes, big outcomes: The latest tips and tricks in Adobe Analytics Standard

For all analysts and marketers. Ben Gaines, an experienced product management team member shows some of the powerful new capabilities from Adobe Analytics 75 new features. Learn industry-leading best practices even if previously used features.

Best-in-class analytics: How to move your practice up the maturity curve

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UniCredit and Adobe show how one of Europes largest banks is utilising an integrated digital marketing cloud. This session provides a overview of the digital martketing solutions required to run an efficient banking operation.

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Sneak peek: Top 10 new features for Adobe Experience Manager web content management

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The social customer profile is the next step in delivering personalised experiences across marketing touchpoints. In this session, deep dive into how the industry-leading social profile technology within Adobe Social helps.

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New tech innovations and trends worldwide impacting society (drawn from Netexplo and SXSW)

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The largest systematic review of the outcomes of gamification techniques across marketing, enterprise and education revealed it either does nothing or the outcomes worse. In a talk, Kam Star covers the highlights of a 300+ case study meta analysis.

Marketers have paid lip-service to targeting and one-to-one marketing for a long time. But consumers and business buyers have flipped the conversation which will challenge marketing leaders to adopt the things they only toyed and tested with before.

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Join Adobe CEO Shantanu Narayen and Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guests as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

Join Adobe CEO Shantanu Narayen and Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guests as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

Join Adobe CEO Shantanu Narayen and Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guests as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

Join Adobe CEO Shantanu Narayen and Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guests as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

For digital analysts, marketers and mobile teams in all industries responsible for mobile analytics. Do you understand where, when and how customers use your apps? Sky Deutschland tells how they implemented Adobe Analytics in their mobile applications.

Join Adobe CEO Shantanu Narayen and Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guests as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

Join Adobe CEO Shantanu Narayen and Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guests as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

Join Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guest David Neuscheler as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

Join Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guest Amber Atherton as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

Join Adobe CEO Shantanu Narayen and Summit host Brad Rencher, SVP & GM of Digital Marketing, with special guests as we explore the reinvention of marketing and learn about the latest innovations in Adobe Marketing Cloud.

Join Mark Zablan, President of Adobe EMEA with special guests as we explore how brands need to reinvent themselves to excel in the digital age. Adobe will host a panel of industry experts to reveal what's really happening between IT and Marketing today.

Join Mark Zablan, President of Adobe EMEA with special guests as we explore how brands need to reinvent themselves to excel in the digital age. Adobe will host a panel of industry experts to reveal what's really happening between IT and Marketing today.

Join Mark Zablan, President of Adobe EMEA with special guests as we explore how brands need to reinvent themselves to excel in the digital age. Adobe will host a panel of industry experts to reveal what's really happening between IT and Marketing today.

Join Mark Zablan, President of Adobe EMEA with special guests as we explore how brands need to reinvent themselves to excel in the digital age. Adobe will host a panel of industry experts to reveal what's really happening between IT and Marketing today.

Join Mark Zablan, President of Adobe EMEA with special guests as we explore how brands need to reinvent themselves to excel in the digital age. Adobe will host a panel of industry experts to reveal what's really happening between IT and Marketing today.

John Mellor, VP Strategy and Digital Marketing, will delve into the state of marketing today and the changes marketers need to make to reinvent themselves for the digital age, woth special guests sharing their stories.

John Mellor, VP Strategy and Digital Marketing, will delve into the state of marketing today and the changes marketers need to make to reinvent themselves for the digital age, woth special guests sharing their stories.

John Mellor, VP Strategy and Digital Marketing, will delve into the state of marketing today and the changes marketers need to make to reinvent themselves for the digital age, woth special guests sharing their stories.

John Mellor, VP Strategy and Digital Marketing, will delve into the state of marketing today and the changes marketers need to make to reinvent themselves for the digital age, woth special guests sharing their stories.

John Mellor, VP Strategy and Digital Marketing, will delve into the state of marketing today and the changes marketers need to make to reinvent themselves for the digital age, woth special guests sharing their stories.

John Mellor, VP Strategy and Digital Marketing, will delve into the state of marketing today and the changes marketers need to make to reinvent themselves for the digital age, woth special guests sharing their stories.

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How do you ‘join the dots’ between organisational goals, business value, your customers’ lifecycle and performance KPIs in a well-defined digital framework? In this session you will learn how to go about developing this type of framework.

When you sync fonts from Typekit with Creative Cloud, you can use them in any application on your computer — just like any other system font you have installed. This video shows how easy it is to start syncing fonts from Typekit within Photoshop CC

Brad Rencher, Sr. VP and General Manager, Digital Marketing, shares his vision and talks about opportunities to reinvent marketing using Adobe Marketing Cloud. CEO Shantanu Narayen announces a strategic partnership with SAP, connecting the worlds of the CMO and CIO and enabling the power of combined technology offerings across the entire enterprise to better meet the needs of customers.

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Presenters:
Victor Helpap, shop-apotheke

Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves.
Presenters:
Twitter: Bruce Daisley, Director
Hotels.com: Bastiaan Ellen, Director, Social Media Marketing

Industry analysts forecast that Western European brands will spend over $4.4 billion on mobile advertising by 2016. Yet this spend level represents only a minor share of the total digital ad spend. Given consumers' adoption and use of smartphones and tablets, the imbalance between media time spent and advertising is clearly an industry problem. However, some marketers are moving forward with mobile-specific campaigns and seeing success with mobile ads in driving customer acquisition.
Presenters:
Dailymotion: Damien du Chéné, VP Strategy & Marketing. Zalando: Sebastian Grebasch, Head of SEA/Mobile Marketing