i like this a lot. it's simple and funny and i think a great truth. nice job. i hope you all got to do other mediums as well. i bet there's funny television in this idea, seeing a man with a small head trying to navigate the world then revealing it's small because he doesn't read.

I agree with you Neil, it's a very cinematic idea.
Also, the first thing that came to mind when I saw the visual was "Beetlejuice" movie. The scene when they were shrinking heads with some voodoo dust...
Overall, I admire your attitude man. Wish more folks on here would stop with their rude comments and act like grown-ups...just a little :)

The way I see it, your generation is making a lot of bad work right now. So why should we always trust what you have to say? The future of advertising is in the juniors...we're not as stupid as people would like to think...we just see the world differently than you. Get off your high horse.

sarcasm from my comment? not intended to be. i think it's a good idea. i don't hate it. that's why i put my name by my comment . because the people who created this (and most ads on this site) try hard to do decent work and i'd want my work shown the same courtesy. whether anyone likes the ad or not is open to debate. but how we treat fellow creatives shouldn't be.

thanks for the kind words, OUTFIT. i've said it before and i'll say it 1000 times: we all work with each other whether we realize it or not. this is a small, small industry and every one of us goes through enough hoops in our respective countries trying to get halfway decent ideas out of our own shops and then in front of clients and then produced. it's tough. and can lead to frustration, resentment and bitterness. i think most people on this site are inherently good. and i believe most people who post ads to this site will eventually do good work even if they haven't yet. or do more if they already have. because by coming to a site like this you basically are admitting you care about advertising (which is a good thing, i think since the industry as a whole needs help). so be honest about what you like or feel. be direct. tell the truth (as well as you know it to be). but above all, be friendly.

i have no reason to write any of this other than because i truly believe if we don't do our part to improve advertising as an industry, none of us will have jobs. and personally, i don't know what else i'm qualified in life to do! sorry to write so much. i'll stop now.

So you're actually saying we should only focus on winning awards, making ads for ad jury's... even if it doesn't sell our client's product?
Well... it's the endless discussion, isn't it.

I really love this site and I've noticed how it pushes my own creativity, my way of thinking, my conceptual skills... BUT over 75% of all posts are not made to understand by common people. People who don't watch this kind of sites all day. People who most of the time can be pleased and seduced by just a funny visual, like this one (with a message that is clear as well).

As a creative I also want to come up with something new, something original, something with a clever insight... but accessible for the target. And that's not easy.

By the way, don't forget, as you all know and have experienced (without a doubt), that what you want and think is best, isn't always what the client wants. And starting with a brilliant but maybe somehow 'difficult' idea frequently ends up as an average but better to understand idea. An eternal fight.

First idea doesn't mean bad idea. What's the appropriate number in sequence of ideas that re good? 5? 11? 38?
It may be obvious...which can be a good thing. Too many ads these days are too cryptic. You need to examine them and dissect them for minutes before you get the idea, if you even get the idea. That's not advertising.
The true test of a good art director is if he doesn't push his idea too much.
This ad works very well. Simple, to the point and stands out.
Remember...it's only advertising.

The ad is no masterpiece but I think it's okay.
But I must disagree on calling it a big mistake.
The priceless campaign by master card is a concept which works on Visa too. Heineken commercials works on Bud.
The objective is NOT the promoting of the industry, it's the promoting of a concept which strenghtens the brand.