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ABOUT

Masha Lopatova Kirilenko is an entrepreneur and fashion trend industry specialist, co-founder of Fashion IQ in Moscow, Russia and owner of Fashion IQ New York City. Fashion IQ is a style consultation and personal styling business that works with the exciting and ever more influential Russian expertise in the international field. Before Masha's move to the fashion industry, however, she had an eclectic and popular career in the Russian media.

Although Masha was born in Moscow, in early adulthood she moved to London to study film. At St. Martin's College she earned a Masters Degree in TV and Video Production and immediately after that Masha came back to Moscow plunging into an outstanding profession in Russian media. Her dad was a well-known and loved basketball player and Masha utilized this as a catalyst to launch a Public Relations Company targeted on representing athletes in Russia. This is where she bumped into Andrei Kirilenko, a NBA basketball player, whom she would in the future wed.

Immediately following their marriage Andrei's basketball career brought them to the United States, which is where they began their family. Shortly after obtaining a new property Masha changed her focus from PR towards a passion in style and opened a small specialty shop. Shortly after the opening of her American store, Fleur De Lis, Masha opened one more boutique and showroom, Made In USA, in Moscow, Russia. She had the chance to develop alliances with fashionable American brand names who were aiming to enter the Russian industry by making use of her proficiency there and connections with the American fashion industry. For seven years she imported varied labels formerly elusive to the bold Russian fashion industry. During this period of time Masha had two sons, Fedor and Stepan, and adopted Sasha, her little girl, from Russia.

All the work and energy and effort she put forth into promoting new brands in Russia ultimately delivered Masha to her origins and she merged PR, consultation, and personalized fashion into one entity called Fashion IQ, which she established in Moscow, Russia. Fashion IQ concentrated intensively on alliances with tremendously respected Russian stylists, fashion designers, and has developed into an organization to trust in the Russian fashion industry. In 2013 Masha decided to deliver Fashion IQ to New York, where she presently lives with her family members. Offering, this time, a bold Moscovian perception of clothing to the US trade. Masha plans on growing further and will start her most recent business venture Fashion IQ NYC in May 2014.