Formula E Championship Racing (A)

Abstract

Formula E founder and CEO Alejandro Aga obtained the rights to develop a new electric car racing series from the Fédération Internationale de l’Automobile (FIA). Agag needed to develop the series from scratch—developing a race car, finding teams willing to race, cities willing to host races, and sponsors, media partners, and investors willing to fund the series. The first race was one year away. How should Agag go about developing this new series?