WBMX "How Barrett Slept"

Sometimes the simplest breaks are seen as throw-aways by talent. Here’s Karson and Kennedy, MIX 104.1, Boston, talking about how Karson’s newborn son, Barrett, slept the previous night because he’s teething. This is very strategic content. Karson reminds listeners he’s a dad, it’s quite authentic, and as a result, it’s organically fun to listen to and connect with if you’re a parent.