Honest, down to earth solutions that empower your users.

ONLINE STRATEGY . WEB DESIGN & BUILD . DIGITAL MARKETING

WE WORK DIGITAL

// About NW77 .

What NW77 is all about

NW77 are a specialist digital agency providing a holistic approach to a client’s online business objectives. We devise and execute effective online strategies that align to commercial goals and brand values by increasing engagement, driving purchase and capturing user trends.

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Founded by 2 seasoned digital professionals with over 40 years combined experience of delivering solutions to a wide range of business sectors, featuring worldwide brands including; Hertz, Hewlett Packard, Integralis, Microsoft, PriceWaterhouseCoopers. Telstra International and Wyeth Pharmaceuticals.

NW77’s knowledge, experience and passion for the digital world drive’s client engagement and results.

NW77 has experience providing integrated solutions across many business sectors, of which many of our clients can be drawn from two core areas:

B2B markets

IT, finance and telecoms.

B2C markets

Medical, travel and tourism, cosmetics, IT and finance.

Research

Specify & Design

Implement

Measure

Refine

// Paul Newman .

Director

Director and Founder of NW77 who has worked within the digital space for the past 20 years. Having previously co-setup a digital agency in 1998 called Guava and helped lead it to acquisition in 2007 by a Danish business. Guava carried out web development, search engine optimisation, search advertising and social media to SME and large organisations.

Paul has advised leading brands such as Coca Cola, Hertz, Ramada Jarvis, Shurguard, Telstra International, Travelbag, Ultrasound Direct and Wyeth during his time in the industry. He is driven and revels in advising and achieving client online objectives and continues to push NW77 into new markets.

// Paul Westwood .

Director

Co-Founder and Director of NW77, Paul has been part of the creative Industry for over 20 years. He is very driven and will do anything to make sure the right digital structure and resource is available to execute leading digital marketing solutions.

Paul continues to push the boundaries in the digital space to keep clients in the forefront of technology. He has worked in multiple markets including telcoms, computing, banking, retail and beauty with many corporate companies such as; Hewlett-Packard, PricewaterhouseCoopers, Telstra International and Ultrasound Direct to name but a few.

// Work .

NW77 are proud of our work.

Please take a look at our solutions in practice and see how we deliver integrated results.

However it’s better to discuss your pains or requirements in person, so please contact us to help solve your issues.

// Ultrasound Direct .

e-commerce website

We worked strategically with the client to take their proposition online and automate their back office systems. This initially involved the specification and design of the Babybond Scheduling & Booking Application, key objectives included:

Improve efficiency and administration of scan booking

Provide a intuitive, user focused online experience

Increase bookings and reduce operational costs

Cross-sell additional services and scan products to customers

Improve staff management and utilisation

Improve efficient reporting on areas of the business

The new system had to work seamlessly with their current website, www.babybond.com which was created by another agency. In order to deliver the key business objectives, the new booking application needed to provide clear channels for different user groups leading them to tools for their existing products and providing them with reasons to take up additional products from Babybond and encourage new users to choose Babybond products over its competitors.

Ultrasound Direct’s board decided to expand the service offering by enhancing the Babybond booking solution created initially for pregnancy scans to non-obstetric women and men scans. At the same time as the enhancement Ultrasound Direct decided to consolidate their digital requirements to a single provider and redevelop the Ultrasound Direct website.

The new development integrated a bespoke CMS to manage the website and the pregnancy section which was replacing the existing Babybond website. The CMS solution needed to be able to share databases from the admin management area for the booking process, while keeping the integrity and the backend management of the existing system. Working closely with the Directors, detailed specification documents were created so that the development and deployment phase was delivered in a timely and controlled manner.

After delivering the enhancements and continuing to supporting the business and drive continued return, Ultrasound Direct appointed NW77 to support all their ongoing and future online requirements.

Ultrasound Direct continue to expand their UK coverage and currently have 56+ clinic locations.

// Integralis .

Multi-regional CMS website

Integralis appointed NW77 to enhance their online proposition and integrate the websites into an intuitive content management system.

The original Integralis website didn’t reflect the company’s brands values and service it provided its clients. We worked closely with the marketing teams in all of their 4 regions, US, UK, France and Germany to make sure their individual market requirements were captured. We also obtained insight into how the local audiences interacted with their website. The captured detail was then translated into a detailed specification for client review and approval.

On approval, we were able to start on the development phase of the websites. We utilised a CMS developed within the .net framework to allow for future expansion. NW77 also managed the content propagation for all the regional websites.

// Hewlett Packard .

CD presentation and collateral

An interactive multi-lingual presentation was developed to support the European sales team and was distributed via CD-ROM.

// PricewaterhouseCoopers .

Conference collateral and supporting events

NW77 The development integrated a bespoke CMS to manage the Ultrasound Direct website and the pregnancy section which was replacing the existing Babybond website. The CMS solution needed to be able to share databases from the admin management area for the booking process, while keeping the integrity and the backend management of the existing system. Working closely with the Directors, detailed specification documents were created so that the build was fluid and smooth.

After delivering and continuing to push the boundaries of technology, Babybond felt NW77 can support all their future online requirements.
www.pwc.com

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// Qube Global .

multi-regional website

Qube Global Software required a new website to reflect the new brand values and meet the following business objectives:

Reinforce brand values

Provide a focused experience with user journeys clearly defined for different user groups

Provide a resource for staff and a marketing tool

Present rich discoverable content

Drive qualified enquiries

Ability to cross-sell and up-sell training and services

Increase group awareness and portray global reach

In order to succeed the business objectives, the new website needed to provide clear channels for different user groups, leading them to tools and providing them with information to encouraging interaction with the business. The specification phase enable Qube Global Software to from a working party of key decision makers both in the UK and across the world to not only work with NW77 on the site structure but also on how the product brands are communicated in different markets.

NW77 proposed a bespoke .net CMS solution as it provided the client with the ability to expand the website inline with their business objectives, they also developed their commercial software products in .net so was the logical choice.

4 regional websites were developed, these included; Europe, America, United Arab Emirates and Global (Covering the rest of the world).

2 months after the sites were launched visitor numbers increased by 455% for UAE and 220% for UK.

// Cornwall Development Company .

Government websites

The Cornwall Development Agency required a website to help establish a tool to market their offering to an international audience. The key objective was to promote Cornwall’s ample resources to a worldwide audience, that make it the natural home for industries of the future and its highly regarded quality of life that naturally attracts high calibre people to the area that will convert to inward investment opportunities.

We were also asked to develop a second website for the Cornwall brand. This website communicates the brand values of the county and helps to showcase the county’s business credentials. It also provides a resource of collateral that can be used in publications and other websites with the authority from the agency.

Both websites are managed under the same .net CMS system with shared content.