When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered “personalization.”

Furthermore, 74% of marketers say targeted personalization increases customer engagement, and that they see an average increase of 20% in sales when using personalized experiences. That’s why we partnered with the crew at Moveable Ink to create the Ultimate Email Marketing Personalization Checklist to help empower marketers to use the power of personalization to reach humans, not just inboxes.