In this guide, we'll be introducing the full gamut of web solutions, starting with tools that evaluate your entire site traffic, and ending with techniques and best practices for understanding the individual user.

Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.

Web site errors eat away at conversions, KPIs, ROI, and revenues. The key to catching elusive website errors? Focus on the users. In this new ClickTale white paper, learn to identify common user dropoff or abandonment behavior patterns – which traditional tools simply cannot see. Once you pinpoint the errors themselves, you can assess their impact on user experience and conversions, and prioritize remediation.

As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!

Forms can make or break your business goals. How do yours stack up? In our newest e-book, How Forms Can Confuse, Confound and Chase Your Customers Away, we take a look at some common form pitfalls. Check it out!

As marketers, we rely on metrics as basic tools for assessing success and failure. But marketers are also website visitors who instantly recognize poor customer experiences when they occur. Perhaps you tried to purchase a sweater online, book an urgent flight or send a bouquet of flowers, but the website was not up to par.

Forms are the place where you and your website visitors get personal. Forms are where visitors agree to supply their most precious online commodities - facts about themselves and their hard-earned money.

Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?

Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.

In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.

In this second paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can put inherent differences between the cognitive styles of men versus women to work for online businesses like yours.

In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.

In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.