10 important things to do after launching your new website on the web! Digital Marketing Case Study from ShouTech

You have successfully developed your new website and invested lots of time in the entire process of design and development. A website is not developed with just codes and design skills, people make lots of efforts and struggles a lot in testing the different functions, layout, rendering of the website in various browsers and devices.

You have made a great website which is compatible with every browser and capable to render in devices with different resolutions and screen sizes.

But what to do just after launching your new website is the biggest dilemma for people. So, here we are telling you what to do just after launching your website!

1. Do a full testing of your website

I know it seems a bit awkward because you already did lots of testing before launching your website, but, after uploading web pages on the server, several times we have seen that some functions don’t work properly. So, once you launched your website on the web successfully, do must conduct a full website testing to see whether it is functioning well or still needs some enhancements or debugging.

It will help you to find and fix various issues with the live website and lets you serve your visitors the best website with the best navigation and functions experience.

2. Setup Google Search Console (Google Webmaster Tools formerly)

Not many people are sound with this because it is not very much popular as like the Google Analytics. As a site owner, Google Search Console (GSC) or Google Webmaster Tools (GWMT) formerly, is the 2nd most important item in your worklist.

Google Search Console or Google Webmaster Tools

It will help you to optimize your website to make it search engine friendly and help you boost your website from the SEO perspective. In short and simple words; you can track the health status of your website with Google Search Console.

A newly launched website always comes with several issues and errors which is not good for SEO perspective, such as, internal linking structure, external links pointing to your site, sitemap issues, popular keywords, indexing status of your site, crawl stats and errors, security issues, duplicate title and descriptions, sitemaps submissions, fetch and render, robots.txt testing, HTML improvements and much more.

3. Setup Google Analytics

Google Analytics is a traffic monitoring tool that helps the website owner to track and analyze the traffic coming to their website and according to that, the site owner can make a better promotional plan to market their website.

Google Analytics tracks your audience and records their behavior and actions that visitors are taking with your website. It helps you to analyze the traffic of your website to figure out how many people are visiting your website every day and lets you know what to improve to draw more traffic to your website.

There are many alternatives available such as KissInsights, Compete, Alexa etc. But Google Analytics is the best tool in the industry so far, not just because it was created by Google but yes, it offers the most powerful features to make impressive marketing and promotional plan with proven success.

4. Create an XML Sitemap for your website

A website has lots of URLs which is accessible to search engines and users both, but in dynamic sites, lots of or some URLs can’t be seen by people due to some issues or intentionally by the developers or site owner. But, search engines can see all types of URLs (if not blocked by the robots).

Sometimes, due to the poor coding structure or some other causes, bounds search engines to access and crawl those URLs and a sitemap is a collection or list of all the URLs that a website has. Providing a sitemap to search engines is a good practice to improve the crawl rate and speed both and help search engines to index your pages more gently and improve your visibility in search engine result pages (SERPs).

5. Index your website quickly with Fetching

Do Fetch as Google to index your website quicker than the usual time, a very newly launched website is not quickly indexed by Google and it takes some time. If you want to let Google know about your website and get attention to index your website quicker than the usual, than do Fetch as Google or Fetch and Render as well.

Fetch as Google

Follow the steps to fetch your website:

Login to Google Search Console (Google Webmaster Tools formerly).

Navigate to Crawl and click on Fetch as Google.

Now Paste the desired URL into the URL bar which you want to fetch.

Click on the Fetch Button.

Once Google found the URL, Click on submit to index.

On the popup, click crawl this URL and its Direct Links.

Paste the URL into a Google search just after 5-10 minutes once fetching process completed to see your indexed content.

6. Submit URL to Google to make it visible to search engines

Submit URL to Google is a service offered by Google to the webmasters to let Google know about the new website or newly added web pages to an existing website.

This service helps Google to identify the new website or new web pages on the web and crawl it faster than the normal time. If you made a new website or added a new page to your website than just submit it to the Google and let Google know about it for faster and quicker index or crawl rate.

Submit URL to Google

If you made your website with WordPress, then go to wp-admin and log in, navigate to Settings/Reading.

Look for “Search Engine Visibility” and make that the search box saying “Discourage search engines from indexing this site” remains unchecked, this allows search engines to index and crawls your website.

7. Improve your website speed

Your site speed is also one of the topmost factors that you must look just after launching your website to the World Wide Web (WWW). People don’t like visiting websites taking much time to load up the full functions. Once, your website is live, conduct a Google PageSpeed Test to see how fast your website is loading on Desktop and Mobile devices.

Google PageSpeed Insights is a great tool to see how fast your website is at both types of devices (Mobile and Desktop). It doesn’t only let you know about the speed score, it even tells you what are the steps required to make your website faster. Just take a look at the suggestions and do the needful changes to make your website quicker to load.

8. Make it found on Social Media

Lots of websites are launching on the web every day and nobody know about your existence until you come up and tell people about you and your business. Social Media is a great platform to let people know about you and your business; just set up your account by following some required steps and optimize your profile.

Start uploading pictures, videos and keep posting on your timeline, news feed, and fan pages and everywhere you are available on social media. Keep tagging and mentioning people and use hashtags (#) and be found easily on the social media platforms and be popular on the web.

If you want more about how to go viral on social media, then this article will surely help you to make the best social media promotion strategy to promote your website on social media in 2018.

9. Use SEO strategies and techniques effectively

A lot of new websites are launched daily on the web but nobody even knows about them. The reason behind this is, they are not making efforts to make it popular and let people know about their websites.

If you really want people to visit your website, then you must do quality SEO work by following the best SEO strategies and SEO techniques. Use high-quality content on the website, make your website search engine friendly and use relevant keywords in Titles, and Meta Descriptions to make your web pages visible in search engine results pages (SERPs).

10. Backup your website

The last and the final step is taking the full backup of your website to prevent any data loss before making your website live on the web. Taking regular website backup is also important for setting up your website security utmost. This will help in many cases like when your website has been hacked, affected by any malware, or accidentally you lose some data while uploading the website on the web.

Then that time, these copies of WebPages or website backup can help you gain the same information or data again, and you can save a lot of your time with this convenient and important thing to do.

Conclusion

Do must check that your website has all the above things, just after making it live on the web. Because, launching a website is not tough, but making it attractive and useful to your targeted audience or people is not such an easy in the crowded market dominated by the older websites.

Make your website more attractive and useful and keep supporting ShouTech.

Do let us know how good the article is for you?

If you have any queries, suggestions or opinion for us, then feel free to let us know in the comments below and we will surely be in touch with you soon to help you.

Anish Tiwari is an SEO/SMO expert and Blogger loves to write and explore newness relates to IT, Search Engines, Web Development, Gadgets etc. Follow me on Facebook and Instagram for the glimpses. You can also find me on Twitter and LinkedIn for better communication.

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ShouTech was founded in December 2016 by a Delhi based IGNOU student who has a keen interest in technology, search engines, mobility, IoT, enterprise mobility and loves content writing and interests in blogging mainly.