A Swiss Banker has made motoring history by becoming the first man to have an entirely new type of Morgan sports car made for him.

Prince Eric I Sturdza, president of Banque Baring Brothers Suisse, commissioned a coupe version of the Morgan Aero 8, called the Aeromax. Mr Sturdza, a personal friend of managing director Charles Morgan, said yesterday that the car was named after Mr Morgan's son Maximus, who is Mr Sturdza's godson.

Mr Sturdza is believed to be paying around £100,000 for his Aeromax, because the company is only charging him the cost of manufacture. "He has several Morgans," a spokesman for the family-run Malvern-based car company said. "He is a very good customer."

The Aeromax was unveiled at the Geneva Motorshow last week, and Morgan may make further models, although Mr Sturdza said he didn't want any "to be too like my car".

"One of my friends said that it was the most beautiful car in the world, and I was quite surprised," he added. "I was expecting him to say the opposite." The Aeromax Coupe is one of the fastest-accelerating cars in Europe, a spokesman for Morgan said. Mr Sturdza added: "I think all car manufacturers should have a Coupe in their range."