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Celebrating an iconic music brand

Borkowski is working with NOW to celebrate the past and secure the future of this iconic, family-friendly and safe music entertainment brand around a cultural landmark event: NOW 100

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Our work includes creating and implemening a PR strategy to leverage media opportunities for ‘NOW That’s What I Call Music’, building sustained momentum and driving subscribers to NOW+ and towards the celebratory events of NOW 100, starting December 2017 and through 2018, igniting increased awareness in this much loved and trusted music brand.