As online marketing accelerates at a break-neck pace, is it worth it to constantly blog, tweet, and post to your company Facebook page? Especially if there is no intial improvement in sales or website traffic? Ann Handley, CCO at marketingprofs.com, helps explain why it is important to understand the needs of your business and that a Twitter account or Facebook page might not be as important as all the current hype suggests. But on the other hand, it just might be the best thing for your business...