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Wearables

Global Fitness Band Vendor Market Share by Region : Q2 2018

Report Summary:

Fitness Band shipments in the first quarter of 2018 declined for the sixth consecutive quarter by -19% YoY as smartwatches again posted strong growth in the quarter and continued to solidify a fitness band cannibalization trend. Xiaomi gained share from Fitbit this quarter due to the launch of the Mi Band 3 as demand continues to shift towards lower price tiers. Fitbit is losing ground to rivals like Apple and Xiaomi and is betting big on the child tracker market with the Ace as well as on healthcare revenues to arrest the slide. Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by device makers, component suppliers, operators, software developers and other stakeholders to determine the size of the fitness band market worldwide.