The Value of Data Visualization is a cool motion graphic used as an advertisement for infographic design services from our friends at Column Five Media. The short video does a really good job of showing the viewer a few good examples of why visual information can be easier to comprehend.

They say knowledge is power, but how do we make knowledge powerful? The challenge of communicating information becomes especially difficult when trying to convey a message full of complex data, which is often difficult to interpret quickly and clearly to the naked eye. This motion graphic looks at some of the many visual techniques used by Column Five to communicate information effectively to a large audience.