First Polaroid Fotobar Store Set to Open at Delray Marketplace
March 1

“Liberate”Your Photos and Easily Create Quality Works of Art
at the World’s First Polaroid Fotobar Store in Delray Beach, Florida

February 21, 2013 12:24 PM Eastern Daylight Time

DELRAY BEACH, Fla.--(BUSINESS WIRE)--On March 1st, Delray Beach will be the first U.S. city to
experience Polaroid Fotobar, a one of a kind, revolutionary new
retail concept. Opening at Delray
Marketplace, the city’s newest multi-use development, PolaroidFotobar
invites customers to finally liberate their photos from smartphones,
cameras, social platforms, or simply old photos hiding in shoeboxes. In
one visit, unique and permanent art is created, choosing from a variety
of materials including canvas, metal, bamboo and more.

“We are truly
excited to open our first store. We cannot wait to help patrons liberate
their personal images and create beautiful works of art!”

In a world where most photos live digitally, Polaroid Fotobar
will reintroduce the tangible photograph. “When I ask people to show me
their favorite picture, they take out their phone. My next question is,
does that image live outside your phone, exquisitely framed on a wall,
desk or shelf?” said Warren Struhl, CEO and Founder of Polaroid Fotobar.
“Nine times out of ten they say ‘No,’ with strong emotion. I realized
this was a pain point in people’s lives.” The business visionary
believes the solution lies not only in making photos come to life, but
also making the experience pleasant, educational and fun. “We are truly
excited to open our first store. We cannot wait to help patrons liberate
their personal images and create beautiful works of art!”

Polaroid Fotobar will also provide a fun place for photography
aficionados and amateurs of all ages to nurture their interest in
photography, photo sharing and art. The 2,000 square foot store is also
equipped with “The
Studio”. This multi-purpose room will host free photography classes,
private parties for all ages, professional portrait sessions and other
special events.

“Polaroid is known as the brand that revolutionized photography
60 years ago with the instant picture,” said Polaroid President
and CEO Scott W. Hardy. “We are doing it again with these innovative,
new retail stores. Polaroid is about sharing life’s most precious
and memorable moments. We continue to be about self expression,
creativity & fun, and Polaroid Fotobar represents a perfect
modern expression of those values.” Committed to being community
advocates, Polaroid Fotobar has several initiatives planned to
involve the local photography and art community. The store will showcase
a “Community Wall” with more than 100 photographs submitted by local,
amateur photography enthusiasts. Polaroid Fotobar will also
partner with Art House of Delray, a non-profit dedicated to increasing
art awareness in Delray Beach. Art
House of Delray will receive a percentage of the store’s grand
opening proceeds. Lastly, Polaroid Fotobar will team with several
local ‘Instagrammers’ to host an in-store exhibit of their best works.

Discover more at www.polaroidfotobar.com.
Follow our journey and share with us on Twitter @Fotobar and Polaroid Fotobar
on Facebook and Instagram.

The Polaroid Brand

Across several generations, people regard Polaroid as one of the
most trusted, well-respected and recognizable brands when it comes to
technology. The history of Polaroid began 75 years ago, with its
roots stemming back to Polaroid instant film, cameras and camera
accessories – thus was the introduction of the famous Polaroid
Classic Border Logo which is still recognized today as a true
landmark of photography.

In recent years, Polaroid has expanded its range of products in
consumer electronics and photography, such as instant and digital
cameras, high-definition camcorders, mobile printers, tablets,
flat-screen TVs and more. People can expect to see new Polaroid
products that will deliver the fun, instant gratification and value that
the brand has long stood for. For more information, visit http://www.polaroid.com
or http://www.polaroidstore.com.