The new product – named Jiftip – is described as a “feel shield” and works just like a “specialty skin bandage” to form a seal over the tip of a man’s urethra.

It’s been designed as an alternative to condoms, promising “real sex without side effects”.

We think they mean no babies. Babies are a side effect of sex, you guys, and a sticker on your peen a day keeps them away, apparently.

(Or, as the product’s website so eloquently puts it, “Jiftip… will send a few eager baby-seeds back to their room”. Delightful, just delightful.)

We'll just leave this here... Image via Jiftip.

The sausage sticker claims there is a disappointing 'catch-22' for men when it comes to having sex: using a condom makes them "feel safe, nothing else" and using no protection let's them "feel everything, except safe".

Poor things. The struggle is real.

But here's the thing: despite claiming that by using the product "nothing gets in or out", the fine print on the site's FAQ section says that official testing of the product is still several years away and states Jiftip only really protects "pleasure".

There's also the problematic issue that the brand claims that "real sex" can only exist when no physical contraception is involved.

That's just... no.

Many a fun sex session has been had while being safe, I'm sure.

When all is said and done, I would feel much safer using a form of contraception that, a) is scientifically tested and proven and b) doesn't involve my partner having to rip an adhesive off the tip of his penis afterwards.