Farmer-owned dairy cooperative, Tillamook, was getting ready to launch its 2016 campaign "Goodbye Big Food, Hello Real Food" with a TV spot during the Oscars. The challenge: hype the launch with a breakthrough moment on social. Our solution: blow up movie-theater Big Food, movie-style. Shout-out to my muse, Tom Hardy. We were so inspired by his acting, we broke social media records for Tillamook.