I look forward to seeing what pricing and new features they bring to the market for the serious amateurs and home enthusiasts. Pros might be able to justify continual payment, but I'll bet most won't and will look elsewhere.

imbsysop: Not sure what the point of this article is. IMHO, The HDR concept has gotten a nasty smell by making it an equivalent of throwing in over saturated, Disney cartoon colors and telling the people that this should be their goal. Ban the cursed tone mapping! I do not need more lollypop colors in my pictures, I need a larger dynamic range! ergo a larger span to capture black to white. & BTW the Iceland picture??? heck, I've been in Scotland on many occasions and I've seen similar landscapes under many kinds of "light" but I've never seen one like this ... (unless it was taken on Mars of course ...) extended technology promoted to an art(?) aberration?

I've been to Iceland twice - and both times failed to capture the range of colours from the volcanic terrain, much to my disappointment.

I agree this photo does not look very realistic as a whole - seems over softened in places at the very least. But the colours are a darned sight closer to what the eye sees when there than I managed without HDR,