Robin Good: What are the downsides to riding the curation wave by auto-aggregating and filtering the most relevant content on a specific topic on your company portal?

Mark Schafer at Business2Community has some good points to make on this. He writes: "I recently attended a conference where a major financial institution proudly displayed its new automated content curation system.

Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around the web and present it on their site as a value-added customer service.

On the surface, this seems like a very elegant solution. I mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal? An intoxicating idea."

And the answer to it is a good set of questions to ask yourself before embarking your organization on this content strategy path, such as (in my own words):

1. If the news you curate are automated how trustable are you?

2. Can you really address a specific problem if you automate curation?

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.