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Advertisers and brands are embracing mobile video ads at an escalating rate. With more of the world’s largest brands employing mobile video adverts, the potential for products and services to improve user numbers, sales figures & revenue through mobile advertising has never been greater. Read the rest of this entry →

The mobile video market is set to be worth $32 billion by 2017 according to new research from industry analysts GIA (Global Industry Analysts)*. The report indicates that the primary driving factors behind the growth include the continued introduction of high-speed mobile networks, increasing availability and decreasing cost of sophisticated mobile phones that enable users to download and play videos, competitive inexpensive data plans by service providers and growing popularity of social networking sites among mobile users. Read the rest of this entry →