A recent study by the NYU Department of Pediatrics provides important new evidence to support intervention programs like Reach Out and Read-Alabama.

• Parents who received both a book and guidance about the importance of reading through Reach Out and Read were more likely to engage in literacy activities with their children through book sharing at home. This relation was not observed in families who only received a book.

• A synergistic impact of additional messaging from different platforms was demonstrated – specifically Reach Out and Read and public library programs.

This study reinforces the established evidence base showing that Reach Out and Read along with the same message from community partners like local library partners increases parent engagement in important literacy activities.