Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.

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What do values have to do with your business? Isn’t business just about making money? Danny Iny, CEO and founder of Mirasee and author ofTeach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth, shares his reflections on how values can enrich an entrepreneur’s life as well as become a core competitive advantage.

In this episode ofBusiness Reimagined, you’ll discover:

What business is really about (hint: it’s not just about money)

The key indicator that sets apart great online courses (and other products) from mediocre ones

How technology has made it virtually impossible to conduct business without ethics and transparency

A simple barometer to determine, at any given time, whether you’re conducting business with integrity

Why online course creators have the exciting opportunity to empower people, not as a cause that’s tacked onto their business, but as its core effect

Listen to this episode to discern what it means—and what it takes—to build a business that’s aligned with your values:

Key Points:

01:30 - The opportunity for many to experience the magical convergence of making an impact in the lives of people and doing so profitably

03:46 - The true meaning of growing “rich”

06:38 - Game theory and how it relates to conducting an ethical business

Danny Iny, Mirasee’s founder and CEO, takes a break from writing the revised edition of his book, Teach and Grow Rich, to reflect on where online education is heading and how independent online course creators can start capturing their marketstoday, while the industry is wide open.

Key Points:

At 1:07- How the world of online business is growing up

At 6:42- Why online education is like podcasting

At 10:35- How most of today’s online courses are failing (and why that spells opportunity for those who know better)

At 14:25- What makes for a good educational experience

At 16:19- Why the best way to create an online course is to go… analog

At 18:27- Why marketing matters when you first launch your course but becomes less important over time

At 25:14- Exciting opportunities emerging through technology, and why you shouldn’t focus on them when you’re just getting started