Through 11:59 p.m. Thursday, all donations made to 21 food and shelter agencies in southeastern Wisconsin will be increased by a matching fund.

Individuals can donate online Thursday to any of the participating agencies or to the Greater Milwaukee Foundation’s Basic Needs Fund.

The Salvation Army is one agency that benefits from Match Day.

There are 120 beds at its emergency lodge, and the Salvation Army said every night, it is full to capacity. The money raised through Match Day helps all of these people.

"This actually helped me and my family, and a lot of other families that are actually living here, and so I really appreciate a lot of people for their donations for this particular program," said Sam Rogers who stays at the lodge with his three children.

Pat Vanderburgh, of the Milwaukee Rescue Mission, said last year, including the match funds, they raised about $300,000.