This Blog is dedicated to generational marketing and communications and hosted by GenerationXpert Suzanne Kart. Suzanne, who is a Gen Xer, has more than 10 years experience writing, speaking, and studying generational communications and has spoken on the local, state, national, and international level. She can be reached at generationXpert@gmail.com

Therefore, if the establishment is in a transition, it's dysfunctional.

I've seen this up close and personal lately. My husband Jeff Kart - a nationally recognized environmental journalist - has had to make a choice recently. He had a "day job" at a newspaper (quite retro, I know) and he is writing for national news outlets like the Discovery networks' Planet Green and Treehugger sites (you can see his work here). But the demand for his work got so great that he had to choose where he wanted to work. So he chose Discovery networks.

It's a little scary to give up the "day job," because even though we're Gen Xers, we still grew up with a bit of the "company man" philosophy. But it's so clear that the future of news is not in paper, but online. However, most newspaper editors seem to forget that they're in the news business and not the paper business.

So Seiden's philosophy really hit home for me. I personally took the dare a few years ago - and now my life partner is on the same path. And I've never been happier.

What do you think? Have you ever taken the dare? What did it mean for you?

Wednesday, April 7, 2010

I've been thinking a lot lately about what our employment will look like in the 21st Century. I am one of the fortunate few who not only have a job (with insurance) that I love - but I also am part of a staff of people that get along and respect each other at all levels of the organization. But my career hasn't always been this way.

Even though I do have a full-time job, I telecommute. I really do work on my own terms - when I want, where I want, listening to the Rachael Ray Show, if I want. If I still worked at my old job, my bosses would probably be annoyed that I spend my first couple hours of the day working in my pajamas (they frowned upon it when you didn't get dressed for work.)

I guess I just wonder how long people are going to put up with the corporate life. Or maybe I'm completely wrong. It wouldn't be the first time that my thoughts on a issue weren't mainstream.

What do you think? If you could be your own boss - would you? And if you would, but aren't, why?

"I don't know where I'm goin - but I sure know where I've been"

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Suzanne Kart

About Suzanne

Suzanne Kart is a writer, presenter and practitioner on marketing and eMarketing. Currently Director of Marketing for the Learning Resources Network (LERN), she is one of the nation’s leading experts on Twitter, social networks and generational communication for lifelong learning. She has more than 16 years experience in the marketing and communications fields. She does workshops across North America on marketing, eMarketing and generational communication.