Hot clicks

This report can be accessed from the Reports button in each delivery or transactional message.

It presents the message content (HTML and/or text) with the percentage of clicks on each link.

If you created dynamic content for your delivery, you can view the percentages for each condition that you defined. For more on inserting conditional content in a delivery, see
Defining dynamic content.

For example, imagine you created a delivery with the following conditions:

The link on the main image is different if the recipient is a man or a woman.

You also added a link to a special offer that is only visible to recipients over 25.

The number of clicks on a specific link is a percentage of the total clicks for all conditional contents in a delivery. Therefore, if you defined dynamic content, the total of the percentages displayed for a specific test profile might not equal 100.

Similarly, for recurring deliveries and transactional messages, you can select the test profile corresponding to the dynamic content that you want to display, but you can also view the click percentages according to the selected execution delivery.

An execution delivery is a non-actionable and non-functional technical message that is created in the following cases:

Each time a recurring delivery is executed or updated.

For example, if the workflow managing this delivery is executed once a month, there will be one execution delivery per month. In addition to this, each time the content of the delivery is updated, an additional execution delivery is created.

Because the tracked URLs' IDs are different for each execution, the hot clicks data cannot be aggregated for all the execution deliveries of a given message. It can only be displayed for one execution delivery at a time.