The Italian manufacturing index in 2017 reached its highest level in the last seven years. And the preliminary data of Cosmetica Italia Business Survey confirm this positive trend. The global turnover of the cosmetics sector reached € 11 billion. Domestic
consumption grew by over 1%, while overseas sales flied and in 2017
reached 4.7 billion euros, an increase of 9% compared to the previous
year. "Last year extra-EU destinations rose to 60%, while in 2016 they were
still at 48%, a hint of the competitiveness of the Italian offer
even on less consolidated markets", commented Fabio Rossello, President
of Cosmetica Italia.At the end of 2017 the value of cosmetics purchased in Italy reached 10 billion euros. A result achieved thanks to the growth of professional channels such as beauty salons and hairdressing (+2%). Herbal medicine (+0.9%) and pharmacy (+1.2%) continue to grow. The large-scale distribution also increased by one percentage point, with a sales value exceeding 4 billion euros. The single-brand stores and the home-toilet sales points affect the channel numbers. The cosmetic production sector for third parties closed 2017 with over 1 billion euros (+8.5%). On the other hand, sales to perfumery fell slightly (-0.5%).Direct sales (+7%) were driven by e-commerce, which continued to grow double-digit (+25%). However, volumes remained marginal, 820 million euros for direct sales and 300 million for ecommerce.