Press Releases

SquareAnswer Breaks New Ground in Battle Against Spammers...

New System Combines Authentication and Reputation with Global Database of Real ...

on 2005-04-18 06:18:39

...by Changing the Way Email is Sent and Received

WESTWOOD, Mass.--April 18, 2005--

New System Combines Authentication and Reputation with Global Database of Real and Compliant Email Senders to Control Spam, Phishing Attacks and Other Unwanted Email; Offers Email Providers Answer to Unwanted Email Management Dilemma

Breaking new ground in the battle against spammers, phishers and non-CAN SPAM compliant bulk emailers, SquareAnswer(TM) today announced the launch of a new system that promises to solve the unwanted email problem by changing the way email is sent and received. Separating itself from the hundreds of point products involved in the constant fight against unwanted email, SquareAnswer is introducing the StraightForward(TM) email gateway, a combined email reputation/authentication database, and the ImaRealPerson and ImaBulkEmailer website entryways. This unique combination of technologies is designed to help email service providers dramatically decrease email management costs by ensuring that all email is from real people or compliant marketers.

SquareAnswer's email process ends the unwanted email problem through a combination of authentication and verification services that ensure email is sent from real people or compliant bulk emailers. SquareAnswer's authentication and verification services sets the company's solution apart from and ahead of other existing email management strategies. SquareAnswer's service provider solutions actually eliminate spammed mail before the service provider needs to deal with the ever increasing demands.

Current secure boundary and email hygiene solutions can be effective, but without authentication and reputation capabilities these solutions lack the ability to address the full range of challenges and continue to leave most of the burden for managing unwanted email in the hands of service providers.

SquareAnswer's system has been developed to solve the unwanted email problem by removing the burden of deciding what is unwanted email from the service provider, greatly reducing the amount of unwanted email recipients have to deal with, and assuring senders, including bulk emailers, that their messages will not accidentally be filtered out. SquareAnswer's system addresses these challenges through:

The StraightForward(TM) appliance, which authenticates emails at the sender mailbox level and automatically tags every email with either a 1st or 3rd class email designation, allows for much easier management and storage.

ImaRealPerson(TM), a continually growing network of up-to-date authenticated email senders, who complete a simple verification test to ensure that they are a real person. It is the entryway for real people to access the first secure global email clearinghouse and provides the basis for the SquareAnswer solution.

ImaBulkEmailer(TM), an entryway used by bulk emailers to be verified as compliant senders, offering them the ability to prove compliance through a single registration and processing portal.

"As one of the top service providers in New England, we have to deal with millions of unwanted emails every week, and the cost to manage this is huge. Yet the first feature our customers look for is email protection. SquareAnswer offers us a way to meet the privacy and control levels our customers' demand, while dramatically decreasing our management costs," said Rick Girardin, Vice President of Engineering, DSCI Corporation. "SquareAnswer is a win-win situation for us - our costs will go down, we can generate new revenue streams through a managed email service and our end customers finally will have control over their email."

"SquareAnswer believes that the best way to win the unwanted email war is to change the tactics altogether and ensure that email is from real people or compliant bulk emailers," said Joe Spadea, founder and CEO of SquareAnswer. "A global clearinghouse of authenticated email senders is the best way to do this, and that is what SquareAnswer is building."

The SquareAnswer approach gives email service providers an ideal solution to ensure email effectiveness and privacy. Through the standards-based StraightForward appliance, which can work in conjunction with other secure boundary and anti-spam/email boundary point products, email providers are also freed from a number of management duties as well as costly human and IT resources, that are expended on cleaning and managing email databases. Provider focused advantages include:

A reduction in human resource and capital equipment needs through a significant reduction of email in the queue as well as in the amount of email ending up in the badmail folder.

Improvements in the general email infrastructure through the ability to automatically tag every email with either 1st or 3rd class email designation, and being able to delete instead of store all non-deliverable 3rd class email.

The ability to minimize maintenance requirements to maintain efficiency.

Variable pricing based on usage, differing from competitors' fixed pricing and/or pricing based upon the number of mailboxes protected. This allows providers to generate revenue from new email management services based on the unique needs of their own customer base.

Scalable and adaptable solutions, fitting within the needs of all levels of email providers, including ISPs, CLECs, ILECs and email service providers.

The SquareAnswer solution is available immediately. For service providers seeking additional information, please visit www.squareanswer.com.

For real people who want to help solve the unwanted email problem by becoming part of the SquareAnswer network, please sign in at www.imarealperson.com.

About SquareAnswer:
Founded in 2004, SquareAnswer acts as a general sender verification service and works as an add-on to existing anti-spam point solutions and secure boundary products. Currently in use by several top-tier East Coast service providers, the SquareAnswer solution is the logical addition to these tools to ensure protection from unwanted email and help manage email resources used by email service providers. SquareAnswer, led by founder Joe Spadea, has a first-hand understanding of the business and challenges of unwanted email - from the perspective of service providers, technology companies developing email protection and security solutions, bulk emailers, and individual email senders and recipients.

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