I have some tips for you and anyone else who wants to get business via a website.

1)When you buy your Domain remember to have your keyword in the Domain, like lawncaretoronto.com etc
2) Always use your keyword in the title of your page
3) Maintain around a 3-4% keyword density on your pages
4) Post/Page titles should include your keyword
5) Include a mix of LSI Keywords (related words)
6) Use Alt Image tags to optimize your pictures
7) Bold/Underline your keyword at least one time per page
8) Always include your keyword in the first 50 words of any
page/post

And that is just the on-site SEO. After that comes the Off-Site stuff. Done correct, you can dominate your area.