Budweiser Thinks This New Can Will Attract Millennials

Budweiser is releasing a new bow-tie-shaped can to attract young
people to its brand.

The can, whose shape is apparently inspired by Budweiser's logo,
contains 11.3 ounces of beer compared to the original 12, and
will be sold in 8-packs, the company
told the St. Louis Post-Dispatch.

The design is intended to appeal to trend-seekers and
"young adults who haven't yet tried a Budweiser," the
Post-Dispatch's Lisa Brown wrote.

And, at a time when companies like Poland Spring are working to
reduce packaging, Budweiser's new can uses twice the aluminum of
the standard.

“We've done a lot of innovation in products and we've been
lagging in packaging," vice president of innovation Pat
McGauley told the paper. "We're consciously working to bring
innovation to the packaging side.”