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A few years ago, under a previous owner, attendance was abysmal and there was talk of moving the team away from Jacksonville. The fans were being blamed for “lack of support”. This struck me as both wrong-headed and counter productive, so I sat down to write a marketing plan for the Jaguars that would be transformative. This is that document.

The team has a new owner, Shad Kahn, who is doing a magnificent job. Nevertheless, I still believe that the innovative plan I describe in this document could work wonders for any team struggling with attendance, especially any expansion team that might artise.

Class warfare didn’t start as a political ploy only recently: Read this Newsweek article from 1993. They told me it had the fastest turnaround from submission to publication of any over-the-transom column they had ever received. It caused quite a sensation, and I was interviewed about it on radio stations all across the country.