Rental Operations

Enterprise Names Christine Taylor its COO

February 5, 2016
• by Staff

Christine Taylor

Enterprise Holdings Inc. has announced the promotion of Christine Taylor to executive vice president and chief operating officer. Since 2013, Taylor has served as senior vice president of North American Operations for Enterprise Holdings.

“Chrissy combines a solid grounding in our traditions and values with the fresh, creative approach required to meet our customers’ evolving needs,” said her father, Andrew C. Taylor, executive chairman for Enterprise Holdings Inc. “One of the keys to Enterprise’s success over the years has been our family’s steady consistent stewardship.”

In her new role, Taylor will oversee the company’s operations and continue to serve as a member of the corporate board of Enterprise Holdings. She will report to Pamela Nicholson, the company’s president and CEO.

“Chrissy has brought a winning combination of intelligence, energy and a tremendous work ethic to every challenge she has taken on in her 15-year car rental career,” said Nicholson. “There’s no doubt Chrissy will continue to do great things for our company and our customers.”

Nicholson added that Enterprise Holdings’ North American Operations recently has experienced growth in both neighborhood and airport locations, as well as in truck and motorcycle rentals.

“Chrissy also helped grow luxury car rental to more than 30 locations and strengthen the company’s portfolio of urban mobility alternatives, including carsharing and vanpooling,” said Nicholson. “And she launched a program extending business hours that has driven a strong increase in the competitive local car rental market.”

Christine Taylor’s grandfather, Jack Taylor, founded the company in 1957 with only seven vehicles. He named it after the World War II aircraft carrier he served on — the USS Enterprise, according to the company.

BMW's carsharing members in Oregon and Washington are also eligible for a $10 promo code for taking a trip to stake parks by sharing a photo of their trip on Instagram, tagging @reachnow, and including the hashtag #WildWithinReach.

Over the past few years, Europcar, has become a global provider of mobility solutions, offering a wide range of services such as, car rental, van and truck rental, chauffeur services, carsharing, and peer-to-peer carsharing.