Sheridan Blog

At the risk of oversimplifying or stereotyping, I think we can generally agree that like people, there are two types of production facilities: those that try to operate through a level of clutter, and those that require neatness and order.

While exhibiting at a recent tradeshow for self-publishers I met Patti Thorn from BlueInk Review. We got to talking about marketing ideas for self-publishers and in the following she talks about the benefits of book reviews.

Are you looking for ways to visually spice up your book cover? Does the age of eBooks cause you to seek new ways to make your print title unique from the electronic version? Consider foil stamping, embossing/debossing, spot coating or a...

Publishers make significant investments in their websites, eCommerce platforms, and overall online presence. Many implement analytics into these systems but not all are using them effectively. Analytics, when used properly and strategically, can...

The Sheridan Group Technology Lab recently invited a well-known medical publisher to an all-day STM publishing strategy think tank session. It was an open agenda session lead by Mike Hepp, Sheridan's Director of Technology Strategy. The session...

Extensible Markup Language (XML) has been the buzz in publishing for years, but many publishers are confused about when and how best to implement the technology that promises so many benefits, yet disrupts traditional print workflows.

Niche Media recently asked niche publishers to send in their best ideas and practices that have helped their business. They received more than 500 submissions and discovered that some topics came up...

Content is fluid, and readers consume it daily in a variety of ways. During a single day, readers typically switch between several devices; while they may start with a hard-copy newspaper in the morning, they will likely move to reading on a...