Bunnylou hops into licensing with FanGirl

FanGirl Consulting & Brand Management will focus on toys, plush and publishing in the initial CP push for the digital picture book property.

Angie Wilson, creator of the Bunnylou brand, has tapped FanGirl Consulting & Brand Management to build a consumer products program around the digital picture book property. The initial licensing push will focus on toys, plush, publishing, stationery and digital media.

The brand focuses on themes of literacy and creativity as it follows Bunny, Loulou and their friends in the world of Lilac Mae.

Wilson and Anita Castellar, CEO of FanGirl, previously worked together at Lucasfilm on properties including Star Wars and Indiana Jones.