Are you sure its 12 hours?
Thought it said 24 hours when I started the swarm.

SWARMSALE CREATED!

You have just started a SwarmSale which will expire in 12hrs!
Your standard price is $69.99, after SwarmSale it will be $51.60 !
Your SwarmLink is below, please copy the link and pass it along.
After 6 customers register you will get the new price!This offer has a time limit of 24hrs.

I think 6 people have to join the swarm in 12 hours.
Then you get 24 hours to actually place the order.

Just checked now, it said the swarm 38602 is not valid.
I didn't get an email with a buy link, so I am assuming we didn't get 6 people together.

Woohoo! Your SwarmSale has completed!
Now you have only a short time (21hrs) to add this item to your cart
and take advantage of the SwarmSale price.
Follow this link to add the product to your cart after entering the code (39169) in the swarm sale area.