“Emergency managers” were tasked with fixing local governments in Michigan after the state declared a financial emergency.

The decimation of public school districts is nothing new in the world of slash-and-burn education reform, but his candidness is extremely rare. The justification for closing neighborhood public schools while opening publicly subsidized, privately profitable charter schools is constantly changing. Currently, Chicago Public Schools (CPS) is switching between “utilization” and “achievement” as reasons to close 61 public schools, about 10 percent of the district. These reforms will effectively “blow up” and “dismantle” the district without ever using those words.

That looks like the perfect canvas for “blowing up” and “dismantling” a district.

Byrd-Bennett has a history of swooping into a district and leaving it dismantled. When leading the Cleveland Public Schools, Byrd-Bennett cut hundreds of teacher jobs and closed more than 20 schools.

Chicago Teachers Union gave community leaders, the media, and clergy an opportunity to see what school closings will look like in Chicago.Byrd-Bennett’s acumen for destabilizing districts caught the eye of The Broad Academy, a billionaire-funded venture that places lawyers and businesspeople into high-profile leadership positions in urban school districts throughout the country. The Academy’s graduates include Byrd-Bennett’s Chicago predecessor Jean-Claude Brizard , Detroit’s Robert Bobb, and CPS newcomer “Chief of Innovation and Incubation Officer” Jack Elsey, who worked with Bobb and Byrd-Bennett in Detroit.

The Broad Academy is an initiative of the Broad Foundation, which wrote School Closure Guide: Closing Schools as a Means for Addressing Budgetary Challenges. This was a guide to closing schools which, among other lessons, provides tips for effective public relations. The guide offers instructions for messaging to the media, offering a table of “ineffective statements” and offering “possible alternatives” for each. The guide recommends that instead of saying “the district is operating in the red and this cannot continue,” a more effective alternative would be: “The fact that the district is operating in the red prevents us from providing the best possible educational opportunities to the children in this community in a sustained way.”

If the goal is truly to fix public education in Chicago, would there be a need for marketing lessons for CPS bureaucrats?

If during moments of honesty, managers talk about “blowing up” and “dismantling” a district, having a detailed script may be necessary.