Building a successful social media strategy for your business is a lot more than retweeting a few people, posting a cool article to Facebook, or pinning a couple pictures of cats. A lot more. This article from Quicksprout is full of great tips on how to build and improve your business’s social media strategy, from […]

Trying to reach your customers more effectively? Try reaching them through someone they already follow and trust. This post from Forbes explains how influencer marketing is becoming more popular and more successful as people become wary of in-your-face marketing and advertising. Given that the majority of people base their purchasing opinions on referrals, influencer marketing […]

Did you know you have customers waiting for you, right in your pocket? More and more people are shopping on their mobile devices, but is your website up to par? This post from Entrepreneur offers some simple tips for stepping up your website. Follow their advice for cleaning up your page’s design and predicting your […]

Want to reach more than 47 million potential customers? Perfect your Pinterest strategy, stat. From brushing up your profile section to finding the sweet spot between company relevancy and pinning within top interests and using intriguing descriptions for your picture-perfect pins, these tips from Search Engine Journal can help drive customers to your Pinterest page […]

Every online marketer is, by now, familiar with the importance of SEO for reaching and growing your audience. But are you doing it right? This article from Huffington Post shares some tips for improving your SEO practices, from industry experts from companies like Kissmetrics and MOZ.com. Read the full article here: SEO Tips From Our Favorite […]

Even if your company isn’t VC-backed for millions of dollars, you can still afford to market your services online. This post from Entrepreneur gives some ideas for marketing on the cheap, whether it be building up your blog, attending networking events or becoming a thought-leader of your industry on social media, offering advice and newsworthy […]

Tired of browsing dozens of websites a day? Your customers probably are, too. Thanks to Google’s recent acquisition of Agawi, a company that streams apps similar to how Netflix streams videos, those days may soon only be remembered by your browser history. Though it’s too soon to tell now, this post from Search Engine Watch […]

It’s easy to aimlessly like and comment on Facebook posts all day, but have you ever thought about why you do it? This fun infographic from Quicksprout takes a look at why people “like” and share on Facebook from a psychological perspective, and shows how those findings can help drive followers. The only thing it […]