Use it in my morning routine. What I love about it is the fact that it is all natural and ehile using it you can actually feel honey and beads. It will not give you any foam though. Like at all. So evenings I still prefer to use something with a foamy consistency. Also because of the tiny beeds in it this cleanser can be used as a very gentle exfoliant. To be honest, I am a little bit worried abot the bbf date. I couldn't find it on a bottle. Nevertheless, love using it.