Most categories of BFY beverages performed quite well in 2012, as overall current value sales grew by 7% to RUB10.0 billion. Local consumers, especially urban dwellers, are getting more health-conscious and increasingly paying attention to products offering reduced sugar and caffeine content. In 2012, growing disposable incomes and excessively hot temperatures in the summer supported the demand for all soft drinks, including those in BFY beverages.

Euromonitor International's Better For You Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.