Web analytics can often feel overwhelming and complicated. But it doesn't have to be that way. Our Google Analytics Checklists will help you follow a step-by-step approach to upgrade your analytics and improve how you measure your digital marketing activities.

Using your analytics to send reports to your organization is a critical function for many businesses. But if you’re the person responsible for running reports, this can be a daunting task. Are your reports useful? Are they accurate?

Use our reporting checklist to identify what reports are available within GA, and then work through setting up dashboards, and other basic reporting automation.

Want to be able to analyze the content on your website quickly? Content grouping in Google Analytics allows you to categorize your web pages so you can see which page topics or types media perform the best.

Use our content grouping checklist to learn how to measure and evaluate the value of the content on your website.