Moving back to Dubai after 22 years has been an experience! Back then we didn't have the internet or blogs. Now we do I can jot down my thoughts on daily life, things we come up against, things we enjoy, the multi-national society, the laws, the weather...plus other things in general which catch my attention.

Sunday, July 18, 2010

I'm on a winner here

I've hit on a great new business. It's just so now that it's a dead cert winner.

Can't fail.

We'll be offering contemporary holistic lifestyle concept solutions.

What about that!

Bet you can't wait to place orders with me.

I had the brainwave thinking about a couple of announcements I've seen recently.

The first was from the Jumeirah Group, who are to introduce a new hotel brand. It will be, and I quote, "a contemporary lifestyle brand" and that apparently will "fulfil a clear market need".

Then the Pragma Group announced that it was taking over the Palladium building in Media City. That's going to become, I quote again, "a forum for holistic lifestyle concepts".

It's a huge advance on just the 'solutions' that so many companies offer. That's all a bit passe these days, although Gulf News has plenty of them today - a specialist provider of geophysical solutions and an aircraft technical solutions provider included.

To help generate business in the start-up phase - or should that be moving forward - I'll be using the traditional Dubai strategy - a big Opening Sale offering 'up to' discounts until stocks last.

What's that? What exactly will we be offering? I told you, contemporary holistic lifestyle concept solutions.

Yes, and don't forget all that over the top hype like 'ground breaking', world's biggest' etc. Say something like 'World's biggest (or first!) provider of holistic lifestyle solutions using ground breaking cutting edge technology' etc. You can also add a paragraph about people rushing off to queue up for the service, at times abandoning their cars in the middle of the highway to be first in the queue etc. Boy, do I miss all that crap nowadays!

About Me

We lived in Dubai from 1977 to 1984, visited on a couple of holidays, then moved back again in 2005. We came because we wanted to watch the incredible development as it happened and we moved back to Oz in 2011.
I now blog on Life in Oz and the link is on my last post here.
I welcome comments & debate on the blog, but insults are unnecessary and inappropriate. I will delete any which are libel, racist, obscene, advertising or which are simply to make a point but are completely off-subject. If you want to do that, create your own blog. Oh, and I've decided to add a new category to the delete list because there are too many of them left on blogs - stupid comments.
If you want to use my photos or quote from my posts you may do so - but only if you credit the source and give a link back to my original post.