SHE Media’s Business of Influence Survey Reveals That 96% of
Bloggers and Social Influencers Are Building Their Business on Instagram

SHE Media Bets on Micro-Content as the New Media Model to Scale
Women’s Lifestyle While Delivering High-Quality Content to Users and
Advertisers

SHE Media, Formerly SheKnows Media, Debuts Bold New Logo and Company
Mission Statement

November 15, 2018 12:13 PM Eastern Standard Time

NEW YORK--(BUSINESS WIRE)--SHE
Media, formerly SheKnows Media, is a mission-driven digital
media company created for and by women with approximately 60 million
unique visitors per month (comScore) and 350 million-plus social media
fans and followers. Today, the company debuted its new name, SHE Media,
along with a bold new logo and expanded company mission statement –
underscoring its commitment to validating women’s voices and leadership
as a unifying force for good, and to creating a sustainable economic
model for women entrepreneurs and small businesses through its SHE
Media Partner Network.

In addition, SHE Media revealed results from its new Business of
Influence Survey of 300 bloggers and social media influencers – the
majority of which are women and are affiliated with the SHE Media
Partner Network. When asked about the biggest challenge content creators
like themselves face, the most common response was the need for more and
greater earning opportunities through brand partnerships.

Nearly 70% of survey respondents rely on SHE Media to grow brand
partnerships, which validates an important point of differentiation
between the SHE Media Partner Network and other offerings in the
marketplace. The SHE Media Partner Network, launched officially at the #BlogHer18
Creators Summit in August, curates and amplifies the best in women’s
lifestyle content. The network is the leading source for a rich,
thousand-member community of premium content creators. It provides
digital content publishers – from individual bloggers to independent
publishers and social influencers – with the best and most diverse
advertising solutions to build their business. Members can earn through
ad media, branded content, live events, and more. SHE Media also invests
in building the audiences of all partners while providing the
educational tools and the platform to scale their businesses.

“Our community of publishers, bloggers and social influencers celebrates
the best of independent content,” said Samantha Skey, CEO, SHE Media.
“We support the voices that connect our cultures. Unlike a social
platform, we can choose the content we support. We encourage a range of
voices and points of view while rejecting divisive content that fosters
hate and propels false news.”

Skey continued, “What sets the SHE Media Partner Network apart is our
business model, which builds the ongoing creation and propagation of
high-quality lifestyle content, with distribution across our own
properties, while sharing all of the publisher and audience-building
tools we use to build our own brands. We believe in the value of strong,
independent content and provide best-in-class monetization opportunities
for quality influencers to ensure they continue to grow their
businesses. And our advertisers benefit from a range of premium products
and services to help them reach women in the most relevant editorial
settings.”

Another key aspect of the SHE Media Partner Network is its focus on
midsized specialty influencers with highly engaged, loyal audiences.
Half of the content creators who took the Business of Influence survey
indicated that their total social reach ranges from 10,000 to up to
50,000 followers.

Skey added, “It’s often the midsized, specialty bloggers and social
media influencers who provide greater efficiency for advertisers. An
endorsement from a large-scale household name influencer is an important
part of the mix too, but midsized content creators are likely to have
greater depth within the specific vertical or demo a brand is pursuing,
as well as higher rates of engagement due to loyal, niche audiences.
When implemented at scale, this model delivers strong ROI for brands
that view engagement as their core influencer marketing KPI.”

Additional findings from SHE Media’s Business of Influence survey
include:

Two-thirds, or 60%, of influencers have been creating digital
content to build an audience and/or brand between one and six years;
nearly 27% have been doing so from seven to 10 or more years.
This is significant because it shows that just 13% are new to
their craft, and the majority are now leaning on the SHE Media Partner
Network to help them take their business to the next level in terms of
brand collaboration and monetization.

About 90% of survey respondents indicated their interest in
paid sponsorships and branded content opportunities, with 55%
participating in these programs regularly; and 84% said they
currently run ads on their blog or website, or plan to.

More than 96% create content on Instagram – the platform du
jour for influencers and the most effective for brands with more than
600 million monthly users, according to Adweek.

Nearly half (48%) create new content one or more times per day,
a volume that indicates today’s influencer is truly a media company of
one. The top five categories they cover (in order of frequency)
include: Health & Wellness, Food, Travel, Parenting & Family, and
Beauty & Fashion.

94% are always looking for tools and resources to better manage
their business, 91% are looking for guidance on how to take
their brand to the next level, 66% have established an LLC (or
equivalent) for their business, and 47% have a business plan
and marketing strategy for growing their brand. 20% even have
paid employees.

Most influencers handle their own social media posts, copy
writing/editing, marketing/PR, photography, and finance/accounting.
They work with partners on design, website development/coding, video
recording/editing, brand partnerships and ad inventory.

96% of survey respondents feel it is important to use their
influence for social good, and 92% feel it is important to work
with brands that support women content creators and entrepreneurs.

New Logo and Expanded Mission Statement

Today, the company announced that its name has evolved from SheKnows
Media to SHE Media and unveiled a new logo and an expanded mission
statement.

“At SHE Media, we are deeply committed to our mission to invest in the
best women’s content. Our belief is that women’s voices hold boundless
power to bridge cultural divides and have long-lasting, positive
impact,” Skey said. “With the launch of our SHE Media Partner Network in
August, we realized that we needed a stronger name and look and feel to
represent the bold, unabashed voices within our community. The name SHE
Media and our new logo and color scheme accomplish that. And of course,
our logo is designed by a woman.”

The rebrand marks another milestone in the company’s evolution. In March
2018, Penske Media Corporation (PMC) announced its acquisition of SHE
Media. In July 2018, Skey became the first female CEO in the company’s
history.

The SHE Media brand family continues to include: SheKnows.com,
its flagship lifestyle site; STYLECASTER,
a fashion and beauty site for Millennials; and #BlogHer,
which hosts the world’s leading events for female content creators and
entrepreneurs.

To learn more about the SHE Media Partner Network or the company’s
Business of Influence survey, visit www.shemedia.com.

About SHE Media

SHE Media is a mission-driven digital media company created for
and by women with approximately 60 million unique visitors per month
(comScore) and 350 million-plus social media fans and followers. Our
mission is to validate women’s voices and leadership as a unifying force
for global good. The SHE
Media Partner Network is the leading source for thousands of content
creators, offering a diverse portfolio of monetization opportunities and
educational materials to help them turn their passions into profit. SHE
Media encompasses a family of leading media properties alongside our
flagship sites: SheKnows.com,
STYLECASTER,
and #BlogHer,
which hosts the world’s leading events for female content creators and
entrepreneurs. SHE Media is also the creator of innovative platforms
that include: The #Femvertising
Awards, which honors the best pro-female advertising each year; Hatch,
a resource for parents featuring kid-generated content; The
Pitch, a live event series for women entrepreneurs; and The Voices
of the Year, which celebrates the best in lifestyle content creation and
pro-human activism.

Part of Penske Media Corporation (PMC), SHE Media is based in New York,
with offices in Los Angeles, Chicago and Scottsdale, Ariz. Follow SHE
Media on Facebook,
Twitter
and LinkedIn.