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Lionbridge Storming Sectors with Crowdsourced Solutions

Massachusetts-based Lionbridge is pitching its expanded crowdsourced offerings to a handful of different sectors ranging from local governments to major enterprises.

It's been just a few months since Lionbridge (Nasdaq: LIOX), which already claimed a leadership role as the largest enterprise crowdsourcing firm, announced it had signed a deal to acquire Virtual Solutions, Inc. and one of its popular workforce solutions used by a number of state and local governments.

Now, with tax season in full swing in the United States, Lionbridge is pitching the crowd again to the public sector, with its suite of tax processing and data management solutions aimed at state governments that rely on the company's "private" crowd of over 100,000 workers in 102 countries and 4,600 cities.

In addition to helping to manage fluctuating workloads during tax season, cutting costs and increasing efficiency, Lionbridge also claims that its solutions "increase local jobs by directing tax processing tasks to qualified professionals within each state's jurisdictions, rather than outsourcing to third-party providers."

"Typically, workload fluctuations around tax season require departments to hire seasonal staff or work second shifts to accommodate increased demands, which creates logistical headaches and increases costs," said Martha Crow, Senior Vice President, Global Enterprise Crowdsourcing at Lionbridge. "Lionbridge ECS helps departments capture and cleanse the data allowing them to more effectively and efficiently analyze it, which can save government agencies billions of dollars each year. Our elastic workforce model and secure platform ensures quality, security and efficiency. As a result, with Lionbridge ECS, state departments of revenue can close the tax gap to increase revenue and reduce costs."

In addition to its tax-related products, Lionbridge has also looked introduce its crowd to other sectors, namely data management, in-country testing, content translation and custom crowd solutions.

“Lionbridge tested the end-user experience of our products and services across more than 25 global locales," said Lee Irwin, Market Readiness Team Leader, at Nokia Entertainment. " Using Lionbridge’s in-country management team and its crowd of professionals, we successfully tested our products across applications and payment types.”

Lionbridge's expansion is the latest in a handful of recent announcements that belie the overall growth of the enterprise crowdsourcing market. As detailed in Lionbridge’s recent white paper on crowdsourcing, growth in the global Enterprise Crowdsourcing market is accelerating. According to massolution, the research arm of crowdsourcing.org, in 2011 the growth rate of the enterprise crowdsourcing market was 75 percent, exceeding 2010’s market growth of 53 percent.

The company says its approach to crowdsourcing is set apart from the competition because "it delivers a unique, fully managed service based on quality delivery and client service level agreements."

Additionally, Lionbridge representatives told me that members of its crowd undergo a detailed screening and qualification process and "all workers are also put under NDA (non-disclosure agreement), which is a big differentiator from the micro task companies."

Lionbridge says its new lineup of crowd-solutions target not only the public and tech sectors, but also can aid firms in financial services, healthcare and insurance.

For more on the company's enterprise crowdsourcing offerings, watch the video below:

Disclosure: Lionbridge is a client of crowdsourcing.org / massolution.

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