shoes of prey

For the latest episode of TheCurrent Innovators, Liz Bacelar chatted to Jodie Fox, co-founder and creative director of online custom-made shoe platform Shoes of Prey, about the company’s eight-year evolution and how they plan on changing the way women buy and wear shoes....

Up against established names including Net-a-Porter and Zappos, through to Farfetch, Lyst, Zalando and more, start-ups and smaller players must increasingly find ways to differentiate themselves in order to get seen....