When you do make changes to your site, make sure you test one major thing at a time, i.e. redesign, layout, headline etc. (If you change too many things at once, some of the changes might have improved conversion rate while others didn’t, and you won’t know what worked and what didn’t...

It's been a busy few days in the news and many of us have been glued to our "sets" (i.e. Twitter) following the filibuster in the Texas senate and, this morning, the Supreme Court's historic decision to strike down DOMA (the defense of marriage act), the 1996 law which denied federal ...

It can be difficult to conduct effective online advertising by yourself, so difficult that many businesses rely on expensive online advertising services. WordStream offers comprehensive online advertising services for those wanting help advertising online with PPC. Learn how WordStrea...

Some marketers also implement their own form of Pinterest advertising by hosting contests on Pinterest. While this doesn’t result in direct sales, contests are a great way to drum up user attention, engagement, and boost site traffic, depending on how the contest is organized. Take no...

is designed to increase productivity, while generating real results. Researching, sorting and organizing PPC keywords is the bane of every search marketer’s existence. The WordStream PPC Software Tool gives you the ability to quickly segment and group large lists of keywords, so optim...

can be a great aid in your online marketing efforts, helping you optimize your ad strategies when you advertise on Google and other search engines. WordStream’s AdWords Ad Management Software automates the tedious and laborious tasks associated with pay per click marketing, while stil...

Learning AdWords can seem overwhelming if you haven’t had first-hand experience with PPC marketing. Google AdWords is a great place to get free training on the many pieces that go into creating and maintaining an effective PPC program. What’s also important to remember is that learnin...

With the introduction of Google+ authorship, it’s quickly becoming important in the world of SEO and social media to demonstrate who you know. Not only do users want to see that you are connected with industry leaders, but Google wants to see this as well. The more advanced blogs wher...