One morning – at the foot of a tree on the African plain – a strange creature is found. It’s fluffy and puffy. What can it be?

​The meerkats declare it is a wild Fluffalump. Eagle says there’s no such thing, Buffalo thinks it must be a bird, Hyena says it squeaked and wriggled when he gave it a pokeand Giraffe finds it has toes.

By now the Fluffalump is hungry and thirsty and when it is nipped on the bottom by Crocodile it trumpets loudly. And across the plain comes Elephant who dumps it in the lake for a wash and Fluffalump is revealed to be – a baby elephant!

Bruce Hobson commissioned The Wild Fluffalump in aid of TUSK as it is his conviction that children in their formative years should learn to feel protective towards rhinos and elephants, as well as the usual cuddly bears and koalas and penguins.