Nintendo and Condoms?

Check out what NOE is doing in Europe to leave its kiddy image behind.

By IGN Staff

In an attempt to compete with Sony's powerful European ad campaigns, Nintendo of Europe is trying to leave its kiddy image behind with its latest advertisements.

Put together by a British ad agency, NOE is pushing its latest slogan "Feel Everything!" with a series of eight print ads, which have recently popped up in videogame magazines across Germany. The ads list eight nouns:

Joy

Dejection

Fearlessness

Euphoria

Frustration

Wantonness

Fear

Exuberance

Below, you will see a scan of the 1080 Snowboarding advertisement, which apparently falls under the "Euphoria" category -- and features a wrapped, "XXXtra Large" condom at the top. It reads: "Euphoria: Only one of the feelings you will experience while playing 1080 Snowboarding".

Another ad, for Nintendo's Legend of Zelda: Ocarina of Time, shows a green Superman-style costume next to the words: "Fearlessness: Only one of the feelings you will experience while playing Zelda 64".

According to Nintendo of Europe, the new ad campaign directly caters to the hundreds of thousands of older Nintendo 64 owners across the continent and is supposed to counter SCEE's (Sony Computer Entertainment Europe) "hipper" PlayStation image.