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DoublePositive Helps Colleges Find Students

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Sales and marketing firm DoublePositive is hiring as many as 20 within the next six to nine months to work in its Baltimore and Tempe, Ariz., offices.

It seeks expertise in business and marketing analysis, senior network engineering and software development to add to its 60-person staff.

The Canton online marketing firm opened a new sales leads division in August, helping online colleges and universities find new students. The division helps the institutions find students for their certificates and bachelor’s and master’s degree programs and it adheres to recently-enacted federal regulations with regard to new student recruitment. The regulations are aimed at keeping the recruitment process transparent and assuring that the programs are legitimate, according to Jodi Swartz, DoublePositive's director of corporate marketing.

The leads division follows on the heels of another new division DoublePositive opened in December. The mobile division focuses on mobile pay per call that links consumers to companies via apps. Swartz says the division has grown by more than 1,000 percent in the first three quarters of 2012, its first revenue producing year.

Founded in 2004, DoublePositive moved to its present Canton office in 2008. In January, the company relocated to a larger office in the same Canton building. The new office totals 14,000 square feet, double the size of its previous office. The company maintains an office in Tempe, Ariz., which also recently doubled in size, to a total 7,000 square feet.

Besides the two new divisions, DoublePositive specializes in online display and telephone transfers. Its 125 clients include Comcast, The Home Depot, Rosetta Stone, 21st Century Auto, Kaplan, Sylvan and Education Management Corp. (EDMC). The company’s mobile division is located in Tempe, home to EDMC.

Last month, DoublePositive started an internship program for college students and recent graduates who want experience in online marketing. Interns are paired with senior-level managers for real-world experience. It's accepting up to 10 interns per semester and the program is offered for college credit or for pay.

Source: Jodi Swartz, DoublePositive
Writer: Barbara Pash

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