[Potato Salad] is a transcendence that is out of our control, a villain, an invader, an awakening of The Old Ones, a Dire Event, or at least a Portent. What's funnier than $37,115 for potato salad? $47,115 for potato salad, ha ha. What's funnier than $47,115? $100,000. With every new dollar it feels more urgent to a viewer that he attach his name and his dollars to the thing, which is now obscured entirely by noise—a fee for ensuring that you're in on the joke.