1.Taylor hinted at part of the video when she announced its release.

Last week, Taylor took to Instagram to reveal when the video would be dropping by unfolding a piece of paper with her handwriting on it. What then showed up in the video? Yep, another piece of folded-up paper with some important information written on it.

2.Taylor renamed the hotel where the first half of the video is set to "Hotel DeliCAT," because of course.

After her feud with Kim Kardashian and Kanye West, Taylor was labelled a "snake" – an insult she's spent this era attempting to reclaim by including the reptile in her videos, clothing, and merchandise. In the "Delicate" video, Taylor can be seen wearing the snake ring from her merchandise collection when she's handed the piece of paper.

4.The fashion and surroundings in the first half of the video invoke the 1920s and The Great Gatsby – a novel Taylor has focused on a lot this era.

Reputation features a song called "This is Why We Can't Have Nice Things" in which Taylor likens herself to the novel's protagonist by throwing ostentatious parties for her friends. However, despite the glitz and glamour, Jay Gatsby was actually unhappy and pining after his love, Daisy. In this video, we see Taylor similarly surrounded by decadence and attention – and yet she appears trapped and desperately unhappy.

5.Much like the video for "...Ready For It," many of the lyrics to "Delicate" feature as graffiti in this video.

Hardcore fans will know that the fifth track on all Taylor Swift albums is notoriously emotional and vulnerable. In fact, it's become such Swiftie folklore that Taylor herself addressed it during her "secret sessions." Speaking to fans, Taylor said: "Track five is kind of legendary among us. You know that you'll like track five because it's the emotional, vulnerable song." Taylor upheld the tradition by making "Delicate" the fifth track on Reputation.

Including a reference to this in-joke is a nice nod to fans, but also an acknowledgement that this is the first time any fifth track from a Swift album has been given its own video.

9.And just look what the name of the bar is.

The video ends with Taylor entering the Golden Gopher bar and seeing the person she's about to fall in love with. In other words, she arrives in a deep-blue dress before entering the golden bar where she spots her ~true love~.

10.What's more, Golden Gopher is actually a real dive bar in Downtown LA, in keeping with the reference to a dive bar in the opening verse of "Delicate."

Back in 2010, Taylor released the single "Fearless," which was all about the thrill of taking the plunge and falling in love. The song featured the line: "With you I'd dance in a storm in my best dress." Eight years later, she's finally done it.

When the "Look What You Made Me Do" video was released, fans speculated that each of the 15 Taylors in the lineup of the final scene represented a different track on Reputation.

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Well, we know that "Delicate" was the fifth track on Reputation, meaning that it was represented by the Fearless-era Taylor in the lineup. The callback to the lyrics of "Fearless" in the video for "Delicate" has, therefore, made fans lose their minds.

• Delicate is Track 5
• The Fearless Taylor is Number 5 in the last scene of Look What You Made Me Do MV
• Taylor danced in the storm in her best dress, being fearless in Delicate MV. 💖
#KCA #DelicateMusicVideo #FavFemaleArtistTaylorSwift https://t.co/xPHu61ruSE

During her 1989 world tour, Taylor gave a speech each night before performing "Clean" – a song which uses water, storms, and floods as metaphors for cleansing oneself and moving on from a traumatic breakup. During the speech, Taylor said:

You are not damaged goods or money from your failed explorations. You are not the opinion of someone who doesn’t know you. You are a product of the lessons you have learned. You are wiser because you went through something terrible. And you are the person who survived a bunch of rainstorms and kept walking. I now believe that pain makes you stronger. I now believe that walking through a lot of rainstorms gets you clean.

The use of the rainstorm in this video, then, could represent Taylor finally cleansing herself of her ~reputation~ and starting afresh – clean and new.

14.And, finally, Taylor takes a bow in front of the graffiti spelling out "Reputation."

Which, as this Tumblr user points out, is significant because it's almost as if she's saying "thank you and goodbye" to her old reputation, perhaps symbolising that the "show" she's put on so far in her career is now over.