Business Development & Marketing Services

Leveraging the power of Business means integrating a full array of business development & marketing strategies to fully optimize your business operations and enterprise value.
We can help you every step of the way, starting with a complete assessment of where you are now!

M4 Group services include a full range of integrated, business development & marketing strategies to help companies grow and increase revenues. Business owners today are looking for more effective ways to leverage their opportunities and profitability. As more and more of total media ad spending migrates to the Internet, small and mid-sized business are demanding effective strategies to claim to their stake in this energized, emerging market.

Our company has over 35 years of combined on- and off-line design and development, marketing & business strategy experience, combined with university/college accreditation for business, marketing and finance. Utilizing a selection of our most successful best practices and proprietary platforms, as business owners & systems specialists, we are fully equipped to advance any business’ capacity to communicate more effectively with today’s internet-savvy, mobile consumers.

Working with many businesses over the years, we’ve discovered that many companies struggle to respond to changing technological advances. Their websites are often fragmented and under-performing assets, a “stand-alone,” silo marketing approach rather than a fusion or integration of traditional media to on-line resources.

Creating a level playing field means harnessing the power of the Internet in a more integrated way, each approach empowering the next. Your Internet business builds strength and gains authority and supremacy when you have:

A high-functioning, commercially-fitted website to connect and engage business to local traffic

Mobile-responsive website pages so local consumers can locate and move directly to store locations or make instant online buying decisions

Where would you like to start?

At M4 Group, we begin by gaining a sound understanding of your industry, goals and target audience. Every business development & marketing strategy we recommend is based on an in-depth discovery and market research of your local market niche.

We take time with you to plan each project with training, consulting and reporting as required. We utilize as many elements as your campaigns requires to be successful, and that are best suited for your business and that offer the most engaging experience for your type of consumer.

In today's economic environment, the essential foundation to any great on-line marketing campaign begins with a high-functioning website. A website is as important a business asset today as having a sales staff. It is where conversions happen and how revenue is generated. This isn't the place to take shortcuts and trust that inexperienced friends or family members can set one up for you on the side--or over a few weekends.

Designing and developing a website takes a skilled, creative team with the expertise to translate your vision into a transformational, interactive consumer platform. Our web and SEO developers work together to create sites with aesthetic appeal and SEO-friendly code structure. SEO practices applied to websites feed search engines that will drive qualified traffic to your website and ensure that you hit the ground running at launch.

When today’s consumers are ready to buy, they are more likely to purchase from a business that they can search for on line from wherever they are.

Mobile websites and mobile marketing (using proprietary texting software) are two strategies that can easily handle these consumer preferences. With mobile, the search and the discovery of your business is always in one place--right in the palm of their hand.

A mobile website ensures local consumers can find you and take immediate action from their mobile devices.

Search engine optimization is the most important long-term investment for any business website. SEO is the most cost-effective way to drive visitors to your website by building up your website’s organic search engine ranking. Its strategies and analytics improve the volume and quality of traffic to your website.

Building a website without SEO is a like designing an automobile with no engine. It's not going anywhere soon.

In our cache of internet tools, social media SEO is becoming one of our fastest growing, on-line marketing initiatives.

A few years ago, it would have been unthinkable to even use search engine optimization (SEO) and social media in the same sentence. Social media sites like Facebook were considered a social not a business venue with limited application or value to business operations. Not any more!

Recent algorithmic changes by both Google and Bing to validate the quality of the social media content found on websites means social media is growing in importance. Search engines are now looking at the "authority" of the account holder and placing more importance on any links posted on sites like Twitter and Facebook. Those that make the grade are being rewarded with improved search engine rankings—even for regular searches.

If you're looking for an even faster delivery of targeted traffic and conversions to your website, pay-per-click (PPC) advertising will yield results more quickly than an organic search engine optimization can. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. Mismanaged, however, PPC can blow a huge hole through your valuable advertising budget in no time flat.

That’s where we come in! M4Group has the technology and experience to manage a wide range of PPC campaign styles to drive quality traffic and encourage quick conversions, while decreasing the cost per acquisition.