Social Media Specialist

Want to work on something that matters? Ladder is life insurance built to be instant, simple, and smart. Life insurance is a fundamentally good product for families and communities. Unfortunately, the traditional life insurance process is unnecessarily burdensome, involving in-person meetings with agents, physical paperwork, and 6-8 weeks of waiting. This outdated process has resulted in a $16 trillion coverage gap in the United States.

We are a growing team of innovators going after this huge market by putting the user at the center of product design. We are creating a company built on technology, design, and data, so users can get the coverage they want and need.

What You'll Do

Create and execute organic social media strategy across all relevant platforms (Facebook, LinkedIn, Instagram, Youtube, Twitter, etc.), partnering with paid social counterpart to utilize each platform in a unique way that best engages target audiences

Create relevant, original, high-quality social posts and social media advertising campaigns for all platforms that build awareness and engagement

Collaborate with content marketing lead to distribute Ladder content across platforms

Work closely across the organization to ensure content is consistent with overall brand objectives, strategy and product roadmap

Create clear social media goals across all platforms and consistently analyze and track results to keep marketing partners and senior management aware of progress - manage social analytics, social listening, set KPIs, develop metrics infrastructure to optimize organic and paid social campaigns

Advocate for Ladder in social media spaces, engaging in dialogues and answering questions where appropriate, managing online reputation responses

Present strategies, communicating their importance and impact to key stakeholders

Help develop and manage an active brand ambassador network of influencers to spread the word about Ladder

Develop and manage delivery of appropriate social media training/education programs for colleagues

Provide thought leadership and recommendations on latest social media trends and best practices

Qualifications

BS degree in Journalism, Marketing, or Communications preferred

Minimum 1-3 years relevant online media communications work experience, excellent writing skills, ability to demonstrate a solid working knowledge of the online market and social media channels

Minimum 2 years of blogging or other content marketing experience

Minimum 2 years of project or program management experience

Deep knowledge of the creative requirements and effectiveness of different social media marketing opportunities

Google Certified or familiarity with Google Analytics

Deep knowledge of social listening tools

Experience developing communities using social media

Ability to self-manage and take initiative, yet feel comfortable asking for direction

Ability to work at a fast pace, meet deadlines and deliver on multiple projects at the same time in a changing environment

Organized with keen attention to detail

Strong problem solver with a passion for collaboration

Flexibility to pivot and take on other responsibilities as needed

A mission-driven and compassionate attitude, and commitment to Ladder’s values

Optional: Reputation Management and grass roots marketing experience

Optional: Skilled in photography / videography, photo/video editing, as well as copywriting, editing