The new Vine app will let users send six-second looped videos, keeping the length short (much like the amount of text allowed in a tweet.) Several other startups have attempted the “Instagram for video” concept, often involving short video clips of just a few seconds, but not all of these have been successful. If Vine does succeed it could be a huge win for Twitter, but consumer interest in shooting and editing video is still unproven.

We’re also happy to share the news that Vine has been acquired by Twitter. Our companies share similar values and goals; like Twitter, we want to make it easier for people to come together to share and discover what’s happening in the world. We also believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video.