How e-cbd started their logo design journey

Company name

Overview

We are a running a competition for a client who wants a logo for their new business venture called SHOPTOWN. It is an on line shopping mall.

Tell us a bit about who you are and the people you reach

They are appealing to middle to high end boutiques and shops as well as the on line shopper

Requirements

We are looking for a easily recognisable and friendly Logo - we describe the business tone's as smart-casual, so we're after a logo that reflects this approach.

Colours - work with Black being the primary colour or maybe Black and Light Grey as the primary colours along with a bright colour such as Turquoise or Lime Green or Bright Orange etc.

See http://www.wordworld.com/
They cleverly create characters using the letters of the word, for example the Duck is made up of the letters DUCK and the truck out of TRUCK etc. Maybe you can make the outline of a woman or person carrying shopping bags in both hands all made up of the letters SHOPTOWN.

What we don' t like is something that is too cartoony or cutesy - we are appealing to middle to high end boutiques and shops. Also, we want the logo not to be cheap (see bigshop.co.uk)