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BET's President explains why she doesn't offer more positive programming.

At a screening for a new BET documentary, someone asked Lee if the network was going to aim for better programming, with Lee stating that, ”Over the 28 years I’ve been at BET, we’ve tried different shows, series and nightly news, and it’s always a matter of what are people going to show up to watch. We started a new show last week called Don’t Sleep! With T.J. Holmes, which is supposed to address these kinds of issues. It’s designed to be a mix of entertainment and news and commentary. We hoped it would have been a Jon Stewart, Stephen Colbert-type show.”
Lee then went on to explain that the ratings game is what drives her to continue with content that is less than desirable:
“To be honest, the ratings haven’t been great in the past two weeks (referring to Holmes’ show). Our audience always says they want this kind of programming, but they don’t show up,” Lee said.

At a screening for a new BET documentary, someone asked Lee if the network was going to aim for better programming, with Lee stating that, ”Over the 28 years I’ve been at BET, we’ve tried different shows, series and nightly news, and it’s always a matter of what are people going to show up to watch. We started a new show last week called Don’t Sleep! With T.J. Holmes, which is supposed to address these kinds of issues. It’s designed to be a mix of entertainment and news and commentary. We hoped it would have been a Jon Stewart, Stephen Colbert-type show.”
Lee then went on to explain that the ratings game is what drives her to continue with content that is less than desirable:
“To be honest, the ratings haven’t been great in the past two weeks (referring to Holmes’ show). Our audience always says they want this kind of programming, but they don’t show up,” Lee said.

Bet would have to completely rebrand in order to bring back the audience it lost... Throwing one show in the mix ain't gonna reach ppl that don't watch your fuck ass channel...
Only niggers, wiggers, and immigrants watch that shit...

Bet would have to completely rebrand in order to bring back the audience it lost... Throwing one show in the mix ain't gonna reach ppl that don't watch your fuck ass channel...
Only niggers, wiggers, and immigrants watch that shit...

How is this news? Networks care about ratings above all else. If positive programming about positive black people got a TON of ratings, there'd be a TON of those shows on. But they don't...so there ain't.

You can promote positive informative programming for 6 hours a day....and it still wouldn't get the same ratings as Jersey Shore or some other ratchet ass reality show. People (for the vast majority) do not want to be educated, they want to indulge in another's misery.

Here’s the challenge for Debra Lee. First, when you consider the impact that positive programming is going to have on your audience, you have to realize what kind of audience you’ve created. I can’t tell you how many educated black folks I’ve met who simply say, “I refuse to watch BET anymore.” So, effectively, a disproportionate chunk of the BET audience might consist of people who either enjoy brain dead programming or only look to BET to give them brain dead programming

what show did tj holmes have? i haven't seen a single commercial for it

so they've done no publicity for the show and then wonder why no one watches it? gtfoh

i used to watch the news they used to have on BET, but of course they got rid of that, as well as their decent music shows. but now they wanna act like the reason they have nothing but bullshit on their is because of the viewers? BET can go eat a dick

but all niggas do is complain... remember 5 years ago bet aint have NO SHOWS....it consisted of a morning full of marathons dat u saw every week.. ( the game... steve harvey show... the parkers.. ect) 106 n park.. bout 2 movies u see every week ( pick yo madea movie) and another hour and a half of shows u den seen ova n ova ( girlfriends) then "church"...

now dey gettin better shows... if u support the shows dat come out that u can have ass like the quality of shows will go up..

“Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.”
-- Bruce Lee

what show did tj holmes have? i haven't seen a single commercial for it

so they've done no publicity for the show and then wonder why no one watches it? gtfoh

i used to watch the news they used to have on BET, but of course they got rid of that, as well as their decent music shows. but now they wanna act like the reason they have nothing but bullshit on their is because of the viewers? BET can go eat a dick

but all niggas do is complain... remember 5 years ago bet aint have NO SHOWS....it consisted of a morning full of marathons dat u saw every week.. ( the game... steve harvey show... the parkers.. ect) 106 n park.. bout 2 movies u see every week ( pick yo madea movie) and another hour and a half of shows u den seen ova n ova ( girlfriends) then "church"...

now dey gettin better shows... if u support the shows dat come out that u can have ass like the quality of shows will go up..

you said a whole lot of nothing.
that shit made zero fucking sense...
you are a got damn moron...

if i were an FBI Agent tasked with monitoring a forum, I'd post random pictures and watch the reactions of the people.