All posts by Jay

SEO techniques are continuously evolving as search engine algorithms continue to get smarter. That has led many businesses to take shortcuts in the hope of staying at the top of search engine results much longer. In most cases, the outcome is never what such business expected to see. Instead of ranking, most of them end..

When is the best time to send email newsletters? This is one of the most common questions that many email marketers have. Well, if you ask this question to two different marketers, you will probably get two different answers. The fact is that there is no any set rule to figure out the perfect timing..

Today, almost everyone knows and uses social networking websites. Facebook and Twitter have reached even the most remote parts of the world. However, this was not the scenario a decade ago. Most of the people had no internet access at that time and smartphones were not launched in the market. Today, the situation has entirely..

Reviews are the major influencers in a customer’s decision to use a business. A negative review can make a great difference between using your business or not. When the negative review is fake or posted by a competitor or a frustrated employee, it’s recommended that you address it. What Kinds Of Reviews Are Eligible For..

Social media platforms have been changing the image size and formats regularly. In order to keep you all updated, we have presented you the image size guidelines. Our image size guide will give you detailed info on the best image sizes for every social network. Check out social media image size guide for popular social..

With billions of websites on the internet, ranking at the top of search engines has become a tough egg to crack. Search engine optimisation ensures top ranking in the search result, brings organic traffic to your website and promotes product among the potential customers. However, you need a professional firm to optimise your website in..

Email marketing has become one of the strongest channels to gain more customers and increase the ROI. Brands are getting more sophisticated in using email marketing techniques to reach out their target audience. If you are able to invest more on email marketing campaigns, you can reap more returns out of it. To help businesses,..

As a businessman, it is quite essential for you to use effective marketing strategies to develop your business. With a limited budget, marketing your business can be extremely challenging. When you bootstrap your startup and have inadequate resources to market your business, you can rely on free digital marketing tools. In order to make life..

A Google My Business profile is extremely essential for local SEO as it enables you to appear in local search results for queries related to your services or products. Once listed, the information from your Google My Business account will appear on Google Plus Google Maps Google Search Benefits of having a listing: When a..

Google is constantly improving their search algorithm to provide the best search experience to the users. The search engine giant takes a lot of factors into consideration when ranking a webpage. Businesses should optimise their websites in compliance with Google’s guidelines to ensure the success of their online venture. Here are the most important Google..