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Ubisoft Lost Watch Dog Trademark In A Prank

Earlier this week, Ubisoft informed the US Patent and Trademark Office (USPTO) that it is abandoning the "Watch Dogs" trademark. Needless to say, this has spurred all sorts of rumors and speculations regarding the yet-unreleased game's future.

Some rumors were as humble as expecting that the game's name has been changed significantly or that the game was cancelled. More imaginative rumors went as far as to claim that the game has been reimagined to be part of the Assassin's Creed series.

The truth is not as wild as some of those rumors, but it is not less amusing.

According to Ubisoft, the official request for "express abandonment" of the trademark was not filed by them. Apparently, the Watch Dog trademark was nullified upon the request of a John Doe who claimed to be Ubisoft CEO Yves Guillemot. Apparently that can work indeed.

Ubisoft is currently "working directly with the USPTO on reinstating the trademark for Watch Dogs, and it will be active again the in the coming days."

More importantly, this situation has "no impact" on the game's development and its eminent launch in Q2 2014.

Checking out some sources: no, their games, imaging and mobile divisions have had record breaking sales and profit. The layoffs are due to increased competition in the budget television sector and selling Vaio is due to them finding consumer PC business unprofitable (and they're not the only ones). Please do some research before having knee-**** fanboy reactions.

Wow, nice rebuttal. Did you think of it all by yourself? I mean wow, it probably took your entire capacity of thought. Or did you form a committee? It's brilliant, you sure showed me! I'm glad people with crippling downs syndrome are finally getting a foothold in this society.