WORLD TAEKWONDO FEDERATION (WTF) CHANGES ITS NAME BECAUSE OF THE NEGATIVE CONNOTATIONS OF THE ACRONYM WTF IN THE DIGITAL AGE

MUJU, Korea (June 23, 2017) – The World Taekwondo Federation (WTF) general assembly has decided to change its name to World Taekwondo. The previous one, in use since the establishment of the federation in 1973, has been abandoned for its negative connotation, as it refers to the acronym WTF.

The president of the organization explained: “In the digital age, the acronym of our federation has developed negative connotations unrelated to our organisation and so it was important that we re-branded to better engage with our fans.”