Dancing in the light

Dancing in the light

Our task was to create a film for a product which remains hidden on a day to day basis. An unusual and challenging job. Additionally, we had to keep with the assumptions we made for the entire line of the products working with the Apple HomeKit. But how do we bring an electronic cube to life? We kept the guidelines identical for all the films in the series and towards the end we put the product together with a moving silhouette of a dancer. We invited a famous choreographer to work with us on that idea, we filmed her and in the production process, we placed her in virtual reality. Bull’s-eye: dancing – energy, form and life!