From homeless to $2.2 million/year, this single mom has a passion for showing women they don’t have to work outside the home if they don’t want to. Sarah has been blogging for just over five years on her site, SarahTitus.com has over 20+ years experience in ecommerce and loves showing others that having your own online shop is the next big thing.

She is passionate about showing other moms that blogging is not just some hobby, but a viable way of making a fantastic full-time income.

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Tell me your story. Why did you start an online business?

My ex-husband of 14 years of marriage, abandoned our family suddenly and my kids and I ended up in a homeless shelter.

DETERMINED to STAY a stay at home mom, I began working from home to make ends meet.

Not long after, friends were asking a lot of questions about how I was living such a wealthy lifestyle on only $18k/year.

It became too time-consuming to answer all those questions separately, so I started up a private blog (not open to the world) with a password and answered their questions so all my friends could see it and it would save me time.

They apparently started sharing the password a LOT and I started getting some good traffic, about 100/day at that time.

I decided to open my blog to the world on December 23, 2013, to share my story and show others what I was doing.

Within my first year of blogging, I was making $10k/month and in my second year of blogging, I began making $23k/year.

How did you decide on products to sell? Tell us more about what you sell.

Honestly, it was super easy and a combination of two things.

One of the biggest affiliates on my blog at the time, something that I COULD replicate (not like blog hosting or something), was a small blogging planner.

At the same time, I was really getting obsessed with a binder, my Household Binder (get $40 off when you use discount code: ORGANIZEMYHOUSEHOLD).

My audience seemed to really love the binder as much as I did.

I asked in my private Facebook group at the time, if they would like to see more binders and they were all for it!

I used those two ideas to come up with my own Blogging Binder.

I simply created my own version of the blogging planner, and made my version a lot better, something that appealed to more people.

That was my first for-sale product in my shop. This is how I started to make money with Printables!

You made 1.7 Million in your first year, how did you do this?

I saw a hole in between what was already available on the market and what wasn’t.

At the time I started creating binders, there were only 3 other binders online and they were smaller ones.

Since I knew my audience was all for more binders, I started with the Blogging Binder and began creating other binders with lots of different topics.

Medical, cleaning, graduation, fitness, Scripture, essential oils, you name it, I created it (and still create them to this day).

The idea took off and I really didn’t have to promote at all, other than just giving the binders away for free to my current blog audience.

I’ve not paid for sales, traffic, ads, or anything like that. It’s all just an extension of what I already do on my blog, give stuff away, whether it be information in a blog post or a binder.

They’ve done the rest.

It attracts a lot of people from various sources (Google traffic, Facebook word-of-mouth, my current audience, etc.) and those people go to the store, see other things and purchase.

Because I’ve built my name on having QUALITY products, all my stuff sells and easily.

I’ve also run sales in my store, discount codes, etc. That’s been my marketing strategy and it’s worked for me since day one. 🙂

How do you Market and Promote your Store for the Success you get?

Yes, you can make money with printables by giving them away for FREE!

I believe in giving away the farm, so to speak. A lot of people ask me WHY?

WHY do I give so much away and how can I possibly even make money when I’m giving so much free stuff away. It’s such a common question that I created an Instagram post on it that goes into a lot more detail.

Do you encourage other people to start an online store and why?

It takes a leader, someone who can think outside the box and not just follows a set of rules and regulations.

If someone wants to follow rules and regulations, don’t own your own store, sell on eBay, Amazon, or Etsy, places that have pre-set rules and guidelines.

But if you want to be a thought-leader, if you want to provide the world with something DIFFERENT and UNIQUE, if you want to have something that is all your OWN, that no one can take away from you, an empire that YOU create and build yourself and are not afraid of the hard work that it’ll take to get you there, then, absolutely, start your own store and it’ll be worth it if you have the motivation to not let it fail.

For the right person, having your own store can literally change your entire world.

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***We would like to note that this post and most posts on our blog may contain affiliate links. This means that if you purchase something that has an affiliate link, we will get a commission from it. Not all items recommended on our site are affiliate links. We only recommend items that we have used and tried. These items have brought us much success and we highly recommend them to you in order to be successful. Thank you for your trust!

I am amazed—and inspired—by your success! We have one printable and have only made one sale in the past 6 months…. I probably need to re-visit our promo strategy and also spend a little time creating more products. Thanks for sharing your awesome story.

Where can I get your blogger binder?? It Sounds fabulous and I am a new blogger and need something to organize myself. Your binder sounds perfect. How can I buy it???
Sincerely, Kim!
PS…I don’t believe I’ve said this before and I’m very interested!! Pls. Advise.

It just really depends. If you want to declutter the noise of everything on your blog or site to ensure the buyer is only focusing on your products, this can increase conversion better. Otherwise, they may get distracted.

This interview is absolutely amazing. I have just started my own blog and want to end up monetizing it one day, with a lot of patience and hard work of course. I think selling your own unique products is a great way to get out there and I hope to accomplish this one day. Thank you for the inspiration!! I would love it if you could check out my blog and give me some feedback and tips 🙂 http://itssimplysky.com

it will not let me look without subscribing. If i could suggest maybe letting people look for a few seconds to get a feel for the site, then offer the subscribe. Also that X does not work if you do not want to be emailed!

So inspiring. Thanks for sharing. One little thing though. The title” When did you start your Online Store and Why did you decide to stat one?” I believe stat should be start. Not a criticism, just an FYI in case you want to correct it.

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