Sheffield based PR Agents - we specialise in raising, developing and protecting business profiles through public relations.

What's Happening

When
we switched on our laptops to start Agent Public Relations back in
2013, little did we know how quickly half a decade would fly past.

Research
shows that four in ten small companies don’t make it five years.

Small
business survival rates are as high as 91 per cent after one year of
trading, but after five years, just four in ten small businesses will
still be trading.

Looking
at the stats, information and communication-based businesses and
retailers have the highest new business survival rates after one
year, with businesses in the health and education sectors faring the
best longer-term with more than half launched still trading after
five years.

Our
client spread has featured many of these sectors since we started. We
now have retailers, education and health experts, property developers
and professional services – but what we really have is a great
group of contacts and friends who really like and respect what we do.

Clients
who have become friends, media connections that we can rely on and
creative thoughts that helps to bring column inches in print, online
headlines and messages across the airwaves meaning we can continue to
make sure that they are our priority every day.

Did
I ever see myself as an entrepreneur? I suppose I’d seen flourishes
in my past. Now working for ourselves and launching a small business
has become a rewarding career option.

We
direct the culture of our company and by being in the driver's seat,
we make the decisions on how best to steer our company - whether that
means the type of clients we want, how best to operate day-to-day and
when and where we work. We are lucky to sit next to our pets while we
work most days!

There's
no question that owning your own business is a risky proposition.
But, with risk comes reward. You learn quickly about the different
challenges, but the benefits are many.

We
have learnt to recognise good opportunities from bad ones, how to
create exit strategies for bad situations and how to maximize the
good ones. The most fun is to work on an idea with a client and watch
the media snap it up and see the client revel in the response.

We
do try to be creative and learn something new. The great thing about
owning a small business is that we rarely experience the same day
twice. Whether it’s something about finance and accounting, new
communication methods and platforms, client requirements and even new
words in the English language.

The
most important factor is that we really love our work and have fun in
what we're doing. We move quickly and get things done, are proactive
and our USP of having two senior staff means we don’t delegate work
to junior staff which means the high standards are maintained.

We
thrive on dealing one-on-one with our best clients and we have a real
sense of pride in what we have established and built over time with
our ability, ideas and effort.

Our
clients are interested in us and our story, but our message to them
is - it’s about you, not us!

Our Services

Media
Relations

We work with the media to place news stories about our clients and as a reputable PR company, we work with individual journalists to raise awareness of businesses, key individuals within organisations and to position those individuals as experts within any given business sector. This is our bread and butter and it is an element of public relations that we excel at - gaining strong media coverage for all of our clients.

Crisis
Management

Forming a crucial part of PR strategy, Agent Public Relations has looked after the reputations of clients on a national level through the darkest of times and can handle all aspects of crisis communications from strategy through to internal communications and managing the media so that you can get on with running the business. If crisis PR is what you need - you will not find a more experienced team in the Sheffield/South Yorkshire region.

Social
Media

Agent Public Relations has been pioneering the use of digital and social media within public relations strategies for many years. As part of our PR remit, we offer content creation and delivery, consultancy and management on all aspects of digital and social media. If you need a website, video content or social media services, we can help you to find the right platforms, remove the workload from your business and make best use of digital media.

Copy
Writing

Generating grammatically correct copy which reads well and has appropriate ‘tone of voice,’ is a forgotten consideration for many companies. As PR professionals - from websites to brochures, speeches to Chairman’s statements, awards submissions to newsletters, Agent Public Relations can deliver fast, efficient copywriting to support your business, whatever the sector.

Our Services

Media Relations

We work with the media to place news stories about our clients and as a reputable PR company, we work with individual journalists to raise awareness of businesses, key individuals within organisations and to position those individuals as experts within any given business sector. This is our bread and butter and it is an element of public relations that we excel at - gaining strong media coverage for all of our clients.

Crisis Management

Forming a crucial part of PR strategy, Agent Public Relations has looked after the reputations of clients on a national level through the darkest of times and can handle all aspects of crisis communications from strategy through to internal communications and managing the media so that you can get on with running the business. If crisis PR is what you need - you will not find a more experienced team in the Sheffield/South Yorkshire region.

Social Media

Agent Public Relations has been pioneering the use of digital and social media within public relations strategies for many years. As part of our PR remit, we offer content creation and delivery, consultancy and management on all aspects of digital and social media. If you need a website, video content or social media services, we can help you to find the right platforms, remove the workload from your business and make best use of digital media.

Copy Writing

Generating grammatically correct copy which reads well and has appropriate ‘tone of voice,’ is a forgotten consideration for many companies. As PR professionals - from websites to brochures, speeches to Chairman’s statements, awards submissions to newsletters, Agent Public Relations can deliver fast, efficient copywriting to support your business, whatever the sector.

“Agent Public Relations operates like an extension of the Sheffield Forgemasters business, understanding the company's philosophy and working closely with senior management to maintain a national and international business profile.

This allows us to get on with the task of running a large scale engineering operation knowing that all PR matters from reactionary media responses through to proactive lobbying or milestone announcements are handled in the most professional way possible. Billy and Abby are equally adept at liaising with local journalists as with national and governmental organisations and have seamlessly protected and built our business profile for many years.”

- Peter Birtles, Group Director, Sheffield Forgemasters

“Gaining and maintaining the right level of profile in specific media is fundamental to our business objectives and working with Abby and Iain has realised this requirement.

Their help in delivering media opportunities and securing coverage for specific developments within the group, such as investment, NPD and also restructuring, has been instrumental in supporting our business development.”

- Steve Boyd, HR Director, Fletchers Group of Bakeries Ltd

“Agent Public Relations has the ability to cut to the heart of each issue, to identify the business stories within what we, as business turnaround and insolvency specialists, are engaged with.

This insight is now generating a dynamic national profile for the company and also positively influences the way we view our own business. We are now regularly sought out for comment by business journalists.”

- Phil Meekin, Head of Marketing, Wilson Field Ltd

“Abby and Iain take a story about a letting or a sale, regulations or reports and make it come alive. They know people and places in the Sheffield City Region and are approachable and confident. Agent Public Relations works hard for the Knight Frank name and has our interests at heart.”

- Peter Whiteley, Partner, Knight Frank Sheffield office

“Abby and Iain at Agent Public Relations are like Ronseal - they do exactly what it says on the tin.

Three to four lines of text in an article that featured in the national press worked better than any advertisement we'd run in the past for a patented product that we manufacture in Sheffield.

I'd have no hesitation in recommending Agent to anyone interested in finding a PR firm.”

- Peter Holmes, Executive Chairman, Anchor Magnets Ltd

“Agent Public Relations brings a breadth of experience and insight to Wake Smith. They have raised our profile in the Sheffield City Region working across various disciplines including media relations, branding, social media and online content.

The fact they are a small owner managed business is a huge advantage to us. Both partners have gone out of their way to associate with our business and we, in turn, know that we are getting their personal attention.

They have immersed themselves in Wake Smith, got to know individuals, highlighted opportunities and delivered strong and interesting public relations’ solutions. I would have no hesitation in recommending them.”

- Mark Serby, director, Wake Smith Solicitors Ltd

About Us

Agent Public Relations was established in 2013 by Abby Worsnip and Iain Greenhalgh with the aim of bringing national public relations or PR values to a regional client base covering Sheffield, South Yorkshire, North Derbyshire and beyond.

Our PR expertise comes from connecting with businesses and journalists and understanding the best way to raise, protect and maintain the profile of our clients. Our past experience in journalism, central government, in-house and agency public relations roles combined with our trade qualifications in journalism and digital media is unmatched in Sheffield and South Yorkshire.

We deliver dynamic strategic communications support and activity to deliver proven results, ranging from the management of national crisis situations, to proactive social media messaging and traditional media relations.