Revel Touch names new CEO

Revel Touch named former Coremetrics CEO Joe Davis as its new chief executive.

Former CEO and founder Mar Hershenson will continue with the company and oversee the product division.

As president and CEO of Coremetrics, Davis helped increase revenue and brought in $60 million in funding before the company was bought by IBM in 2010.

He was also CEO of SupportSpace, president of Nortel Networks’ eBusiness division, and head of the CRM division of PeopleSoft.

Revel Touch helps retailers like Anthropologie, Gymboree and Design Within Reach create ecommerce products through apps and social media. It’s raised $10 million in a first round from Foundation Capital and Lightspeed Venture Partners.