First of all, thank you. Figure skating is not an underdog sport by any means, but it still needs the support of the corporate community to survive. I'm sure I'm not out of line in speaking for the wider figure skating fandom (who, of course, are also consumers) in saying that your sponsorship is greatly appreciated and valued.

But you risk losing any good will when you insist on your centre-ice logo being big enough to be seen from space.

Here's a good rule: if it takes a skater more than one second to skate across your logo ... it's too big. Or, if a pairs team can easily fit inside your logo while doing side-by-side camel spins ... it's too big.

Just too glad they are willing to sponsor this event, which is so important to me. I don't care if they paper the walls as long as I get to see my skating. In fact I plan to send them an appreciative email.

At the end of the day the event organisers are getting sponsorship which in this day and age is blessing. The sport is lucky to have them. I know if we had anyone in Australia offer anything to support our sport they can do whatever they like.

First of all, thank you. Figure skating is not an underdog sport by any means, but it still needs the support of the corporate community to survive. I'm sure I'm not out of line in speaking for the wider figure skating fandom (who, of course, are also consumers) in saying that your sponsorship is greatly appreciated and valued.

But you risk losing any good will when you insist on your centre-ice logo being big enough to be seen from space.

Here's a good rule: if it takes a skater more than one second to skate across your logo ... it's too big. Or, if a pairs team can easily fit inside your logo while doing side-by-side camel spins ... it's too big.

Figure skating is a beautiful sport. Please, let's keep it that way.

Artemis, in Vancouver BC

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I'm with you on this one. I was there and the logo was beyond huge! Yes I'm glad that the sponsorship was there but it really felt over-the-top.

The logo would be a lot more legible and a lot less distracting if they did a version with black outline and type on a white background. Watching the streaming version, I would have had no idea who they were if they hadn't been announced as a sponsor.

It's a very well known logo and I would have thought easily recognizable in Canada. It's also prominently displayed in the K&C, center stage. It certainly was hard to miss but as far as actually remembering who sponsored this event it's probably the first time I can answer the question quickly so I'd say Canadian Tire should be happy and Skate Canada got some money.

Skating has such a time finding corporate sponsors these days that I'm always thankful when a company agrees to be a sponsor. I also try to either go to the company's website and use any "contact us" links or find the company on twitter/facebook to give them positive feedback and let them know I appreciate their support. It can never hurt to let a company know their marketing efforts are working!

I do try to support skating sponsors. I got a BMO credit card way back when (don't have an account--I never saw a good reason to get a savings/chequing account at a Big 5 Bank when I get a free savings/chequing account at my local credit union). And I recently got a new car batter at Canadian Tire. I have no idea what to buy at that bracelet store.

This year's US Figure Skating Championships brought to you by Puffs
That's *Puffs* tissue.
The brand that skaters trust to blow their snot into before they take the ice. And then stuff into the gloves of their long suffering coaches.

This year's US Figure Skating Championships brought to you by Puffs
That's *Puffs* tissue.
The brand that skaters trust to blow their snot into before they take the ice. And then stuff into the gloves of their long suffering coaches.