1. Line the outer rim of your eyes with a brown pencil. And then smudge it out with a smudger brush to give it a diffused effect. If you line your eyes first with liner, it opens them up so that the crease is easier to define; versus going in and applying the shadow first, since it can make them appear smaller that way. ModelChantal Jones used Rimmel London Special Eyes Eyeliner in Rich Brown.

3. Intensify your brow. The focus here is the arch, which you're going to want to give a rounded shape to, versus an angular one, at your brow's highest point. "Use any brow powder that matches your natural brow color and an angled brush, and make sure to use curved strokes to make the arch rounded," she says. Chantal used Rimmel London Glam Eyes Mono Eyeshadow in Spicy Bronze here.