You could be getting your advertising commentary from a more experienced, higher-paid, and prettier ad exec.
But the downbeat and bass line are in our hands--
the adstar wannabes climbing the corporate ladder.
As yet uncorrupted, somewhat uncouth, and utterly unrestrained, this is the view from the bottom, laid down by a first-year copywriter.
Admit it.
You're jealous I just might be prettier.
According to advertising tradition, that makes me a more viable source of information.

1.07.2009

i speak as a very loyal iTunes user/purchaser. i rack up bills in the iTunes store like you would not believe. that 4-day mix tape i made over holiday? that cost me a pretty penny there, like $40, give or take, for one day of downloads. of DRM material. [if you aren't aware, DRM--digital rights management--is an encoding on music that limits distribution, including what players it can be played on].

Amazon has had DRM-free music for some time. but i am lazy. i use iTunes to play my music, so i use iTunes to buy my music. a committed .99 per song made it painlessly easy. what's one more song? it's only a buck, right? [to the point where paying 1.99 for Rock Band 2 song downloads seemed like 'too much,' which is illogical.] so DRM-free music on iTunes should be wicked awesome for me, queen of mix tapes, right?

...right.

and it is. but i'm very skeptical of this tiered music iTunes now offers. i want to see a PLAN. in order to give up a little rights management control, the labels want kick-back. so we get DRM-free, while per-song-pricing changes. Yanni can go for .69, while the new Beyonce can go for 1.29. it's said that more songs will be .99 and .69 than 1.29, but let's look at the theoretical math.

[i say theoretical cos it's not really math. i suck at math.]

obviously the combined amount of (nearly) ancient stuff that (nearly) no one listens to, combined with slightly dated material going for .99 would account for more catalogue space than the 1.29 songs. DUH. so you're not selling me on that promise. i am concerned. labels want kick-back because not everyone is as brave as Nettwerk.

so how long before any song i actually give a shit about is 1.29?

i get they want money. in a weird way, i MAY be persuaded out of laziness to spend 1.29 on a song because, as i said, iTunes just flat out 'does it for me.' but i want something that is going to say to me that in 6 months, or 3 months, or some short TIME ALLOTMENT that this 1.29 song is going to become .99. if any of you can find me this, i will be happy. i haven't yet.

i want to see a plan, a promise, something, that says we're not still getting it up the ass from the labels. you give me DRM-free, but pardon me if i look a gift horse in the mouth. pps. it's too much to ask, but i want to trade in my 100+ purchased songs for DRM-free ones. otherwise i just feel penalized/gypped for supporting before.

3 comments:

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on riot grrrl

as some of you know, i have an intense love for riot grrrl music, & wish i'd been born a few years earlier to be around for it. Kathleen Hanna is one of my heroes.

it began in Olympia WA & its foremothers are many (from Sonic Youth to Joan Jett), but it's credited as beginning with artists Bikini Kill & Bratmobile, among others. riot grrrl was a reaction to the misogynism of 1980s punk rock & the sexism at the shows.

as such, it formed along side grunge, finding friends in acts like Nirvana and Atari Teenage Riot, but sought a safe space for women to speak about their own silenced issues. the culture involved not only music, but art, zines, sit-ins, & emphasis on DIY ('do-it-yourself').

"we're not anti-boy, we're pro-girl": men were not excluded; some riot grrrl bands had male musicians. Kill Rock Stars, a riot grrrl positive label, was formed with right hand man, Slim Moon. riot grrrl is often characterized as both personal & political, with influences of punk rock distortion.