You Can Now Donate To Charity Via Facebook Messenger

Facebook has always wanted to make the world more open and connected. Today, the company is introducing a way to donate to charity via Facebook Messenger.

The new feature is powered by Assist, and charity: water is the first organisation to benefit from it.

Charities are often really good at building large audiences on social networks. Being able to collect donations directly on Messenger, will make it easier for them to raise funds. Also, by using a Messenger bot rather than just a link or a button brings in the necessary elements of interaction, that makes the whole experience more convivial.

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The payment itself is powered by Stripe, which was chosen because it “offers one of the best mobile experiences for accepting credit cards on Messenger,” according to Assist.

charity:water – One Of The World’s Leading Organisations

charity: water has become one of the best brands when it comes to using social media to engage audiences and raise funds. By giving its followers the ability to donate directly on Messenger, the organisation is now one step closer to achieving its goal of bringing clean water to the world’s 663 million people living without life’s most basic need.