BLOG

Facebook making it’s mark in Africa

Facebook has well over 1.49 billion active users in the whole world, and 120 million of the users are from Africa. It is estimated that more than 80% of the users in Africa access the social media platform from their mobile phones. There is a steady growth of internet connection across the whole continent and Facebook is one of the tools that have connected people more than ever before. Africa is a continent full of opportunities with an economy that is vastly booming and the continent is increasingly becoming a bustling business hub of the world.

Mark Zuckerberg launched the Facebook site at the tender age of 19 during his sophomore year in 2004 at Harvard University. It was popularly known as “thefacebook.com” and it became an instant hit among the students. In 2005 Facebook was introduced to twenty one universities across the United Kingdom and a high school version of the site was launched in the same year. The success and controversies associated with this social media platform continued throughout the years and it has achieved world class status within the App world.

The new head of Facebook Africa

It came as no surprise when Facebook announced in June 2015 that it would open its first office in Africa which will be located in Johannesburg with the hope of encouraging businesses in Africa to advertise on Facebook. A week later the franchise announced the appointment of Nunu Ntshingila-Njeke, a South African advertising guru as the new head of Facebook Africa. Ntshingila-Njeke has made a name for herself in the advertising world with more than 20 years of experience and has become one of the most successful women in business.

Nunu Ntshingila-Njeke conquered the advertising world and she is set to tackle the digital industry with great stride. There is no doubt that she will successfully steer Facebook to success and turn it into a household brand in Africa. She succeeded in her position as the Chairman of Ogilvy South Africa and winning Business Personality of the Year at the Top Women in Business and Government Awards in 2005. Her business ethics will definitely be beneficial for the Facebook franchise. She is a classic example of women of worth and her success has been an inspiration to many other women. She is the epitome of greatness that should be celebrated and so we do celebrate women such as her and many others this women’s month.