The Measure of Reality: Quantification in Western Europe, 1250 1600

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"The Measure of Reality" is an innovative, original exploration of the European mind-set and its impact on history and culture. Written by a bestselling historian, the book appeals to both history students and general readers. With amusing detail and historical anecdote, Alfred Crosby discusses the shift from qualitative to quantitative perception ...Read More"The Measure of Reality" is an innovative, original exploration of the European mind-set and its impact on history and culture. Written by a bestselling historian, the book appeals to both history students and general readers. With amusing detail and historical anecdote, Alfred Crosby discusses the shift from qualitative to quantitative perception that occurred during the late Middle Ages and Renaissance.Read Less

Editorial Reviews

Publishers Weekly, 1996-11-25Having written such books as Ecological Imperialism, Crosby, a professor of American studies, history and geography at the University of Texas, Austin, wondered what it was that made Europeans such successful colonists and empire builders. In this engrossing study, he posits that it was Europeans' ability to divide the world, whether experiential or abstract, into quanta which they could then manipulate and exploit. Crosby begins by reminding readers how different the Western worldview was a millennium ago. For example, Europeans, Crosby notes, "had a system of unequal accordian-pleated hours that puffed up and deflated so as to ensure a dozen hours each for daytime and nighttime, winter and summer." This more fluid conception of reality did not change over night. Crosby first looks at the "Necessary but Insufficient Causes" like the codification of time and calendar, new strides in cartography and astronomy and the introduction of Arabic numerals, before looking at the match that set fire to the rage to quantify. This was, he says, the shift to visualization. With the printing press, large numbers of people moved from oral to literate culture; with increasingly complicated polyphony, composers found need for musical notation; painters, in an effort to bring depth to their work, applied geometry to make the third dimension visual on a flat plane; and merchants eschewed memory for the more reliable double-entry bookkeeping. Crosby's argument is, of course, much subtler (not to mention more entertaining) than this grossly simplified outline. It is a joy for anyone interested in why we think the way we think. (Jan.)

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