“When DIRECT TV came to me and the Farley family with this idea about ‘Tommy Boy,’ we talked and thought it would be a cool way to remind people just how funny Chris was. It is a clever homage to my friend and a movie that we loved doing, ” he says.

The article also quotes a DirecTV spokesman who said Farley’s family signed off on the commercial. There’s no better way to pay tribute to a departed loved one like exploiting his image and bastardizing one of his great moments to turn a cheap buck, right?