At
a function in Montfort School, Ashok Vihar, New Delhi on 6 February
2009 at 10 -11 am, the Danish Minister for Climate and Energy,
Ms. Connie Hedegaard is launching a mobile phone and PC game
on climate change awareness called "Copenhagen Challenge"

Mobile
phone gaming is a natural choice for communicating
with youth in India today on climate change awareness,
which is about understanding what you can do in your
own life to reduce the risk of climate change. We
are only borrowing the earth from the younger generation,
so I want to empower the young to make their own choices
"

Connie
HedegaardMinister
of Climate and Energy, Denmark

The number of mobile phone users in India reached
347 million at the end of 2008 (according to
data released by the Telecom Regulatory Authority
of India). In addition, more people in India
have access to mobile phones than landline telephones
or PCs, which makes mobile phones an extremely
powerful medium for communication in India.

The game "Copenhagen Challenge" combines
a serious issue with the fun of a classic detective
game. The preview of the "Copenhagen Challenge"
at Montfort School, Ashok Vihar, New Delhi,
is a pilot test of the game. The game is now
made available at leading mobile phone operators
in India, who collectively cover 70 million
subscribers. One of the operators had made the
game available for free for the first three
months. The other operators are making it available
at a reduced rate. The game is now being distributed
on 10,000 free CD-ROMs to youth and science
clubs in schools in India in English and Hindi.