The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called “The New York Times Travel Magazine 新视线”. The magazine, which will come out six times a year, is published by Huasheng Media.

This week's episode of Media Voices features newspaper analyst Liz Gerard on UK papers' front-page obsession with immigration and Stop Funding Hate founder Richard Wilson explaining the goals of the campaign. In the news round-up, Chris and Peter discuss the news that current affairs magazines have seen a year-on-year rise in print circulation.

Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…

The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called “The New York Times Travel Magazine 新视线”. The magazine, which will come out six times a year, is published by Huasheng Media.

Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…

For the last fifteen or so years Azeem Azhar has been a key commentator on the intersection of technology and online media. He has worked with both mainstream media companies like Reuters, The Guardian and the BBC alongside social startups like Peerindex and Mink Media. In many different capacities and different guises Azeem has been asked to predict the future, and many people are eager to hear what he has to say.

It’s unlikely that the emergence of cross-media advertising alliances - such as those currently witnessed in Germany and France - will immediately impact Facebook and Google’s dominance in the digital market. Yet in an environment where change and disruption are the only constants you can bet on, these alliances are essential components of a possible fightback.

This week's episode of Media Voices features newspaper analyst Liz Gerard on UK papers' front-page obsession with immigration and Stop Funding Hate founder Richard Wilson explaining the goals of the campaign. In the news round-up, Chris and Peter discuss the news that current affairs magazines have seen a year-on-year rise in print circulation.

In this week's episode, the Media Voices team speaks to former Vanityfair.com editor and Nieman Fellow Katherine Goldstein about her research into what it will take to make journalism friendlier to new mothers. In the news round-up we talk about digital success at the Guardian and NYT, the ongoing pivot to video and crowdfunding fact checking.

In her previous blog post, SPH Magazines' Hafizah Hazahal shared how the Google/Youtube ‘brand safety’ chaos has led to the industry’s reawakening to the importance of branding, vis-à-vis the pursuit of conversions in this digital age. When it comes to branding, a study by Magnetic Media has proven that magazine media excels in building “meaningfully different” brands which drives repeat purchase and grow market share.

Challenging times have led businesses to be obsessed with chasing conversions… which can be at the expense of the brand. Just look at what happened in the recent chaos which saw many brand owners freezing their adspend on Google and Youtube, following the realisation that their ads are appearing alongside offensive content on these platforms.

Wiz Khalifa’s See You Again replaced Gangnam Style earlier this month as the most viewed YouTube video in history, much to the surprise of the industry and consumer press. Here, we look at some of the factors that have contributed to the video’s success, and how publishers can capitalise on this formula.

In today’s ultra-competitive marketplace where media buyers are being held ever more accountable for buying decisions, margins and best industry practices, there is the danger that they may be relinquishing control of the process. This while those selling advertising solutions may be offering promises they cannot deliver. This begs the question, writes BPA Worldwide’s Glenn Hansen in this piece for FIPP: What traits and behaviours does the next generation marketer need to survive and thrive?

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Digital Innovators' USA Tour 2017This year's Digital Innovators' USA Tour to New York and Washington took place on 7-12 May, giving delegates unparalleled insights into new developments and access to forward thinking leaders in media.