The Semester has come to an end. Thankyou to all of you for your continous efforts, your hard work and dedication in the Advertising capstone challenge. I hope that 'real world' challenge, namely the communications brief from Cricket Australia and M&C Saatchi, has been an exciting but manageble and rewarding undertaking. I also hope the opportunity to compete directly with students from UQ Business School has fostered an extra 'spark' in your work ethic this semester. Thankyou for your feedback and suggestions on how to improve the Unit moving forward. For those of you who leave Swinburne shortly as graduates - I wish you every success in the real world, and if it's Advertising you see as your career then please let me know how I can help you with that transition to employment. It's a marvellously competitive Industry, so if you have a developing passion, and the energy and commitment to give it a go - the Advertising Industry will look after you, foster your development and reward you. Keep in touch.

The 2016 Advertising Industry/Student forum was a great success. Not only did the event sell out but we connected with an engaged online audience through our live stream on Facebook. You can now view the digital video recordings here. Additionally a small photo gallery is viewable here.

Dr Nicole Hartley and I as Co-Chairs would officially like to thank all participants without whose generous support the event would not exist! Their input on graduate career transition and progression provided great insight for soon to be graduating students. That’s a significant advantage for those motivated, passionate Advertising Creatives/Executives of the future.

We would also very much like to thank our core sponsors, namely Swinburne University and UQ Business School. Sincere thanks in particular also go to The Communications Council (Nici Henningsen and Suzy Leys). We would also like to thank the Media Federation of Australia, the IAB, Microsoft, and Mediascope for your time and consideration.

Finally and by no means least we would like to thank the Organising Committee/ Live Stream team including Amy Denyer, Michelle Butson, Montgomery Quaife-Ryan, Jonathan Lang and Yolan Berry.

We are looking at options to expand the forum in 2017 by possibly joining with new University partners. Hopefully a more expanded concept/program will emerge. Watch this space!