Google Ads: Pay Per Conversion for Google Display Ads Google announced an option to pay for conversions in the display network. This is pretty big news. I would say it was predictable and think Google is going to have to move more towards a pay for conversion model. I believe the reason is that the cost per click has just gotten too

Why You Shouldn't Rely 100% on SEO or Organic Traffic While pursuing the holy grail of abundant, organic traffic to your website is a worthwhile endeavor, solely relying on SEO or organic traffic isn’t the best strategy. In this post and video, I’ll discuss what SEO is and why it’s only part of an overall strategy. What is

Differences in Tracking Between Google Analytics and Google Ads When Attributing the Conversion Action What does attributing mean in regards to conversions? Different platforms “attribute” or give credit for conversions differently, and it’s important to understand. Facebook Ads, Google Analytics, Google Ads, and LinkedIn all give credit for conversions in different ways. If you're using an outside platform, let's

Why You Should be Re-marketing to Your YouTube Views You've worked hard creating the videos on your YouTube channel, but are you remarketing to make sure you keep these people inside of your funnel? Perhaps you'd like to lead them to your website to see other content you have written, or to make sure when they're ready to buy,

Why you should be remarketing to your YouTube viewsTina Imperial2019-02-02T14:00:06+00:00

How and Why to Take a Video from YouTube and Upload to Facebook First, let’s consider these YouTube and Facebook. YouTube is excellent for getting videos in front of your audience by potentially showing “Up next,” and by popping up in regular Google search results. Also, if people are familiar with your brand, and you are putting out quality

How and Why to Take a Video from YouTube and Upload to FacebookTina Imperial2019-02-02T14:08:53+00:00

Should I Do Google Ads or Facebook Ads? The quick answer is “do both!” Even if your budget is small, you should divide it between the two different networks. They are both major networks, and they can work with each other to reach people at various stages of the buying process. There is much integration that can take place between the two,

Should I Do Google Ads or Facebook Ads?Tina Imperial2019-02-02T14:18:04+00:00

More Traffic Does Not Mean More Conversions or Sales Let me repeat that. More traffic doesn't mean that you will have more sales or conversions. Many people believe because they get more traffic they will have more sales and, generally speaking, there is no correlation. Generally speaking. What they want is targeted traffic. You can have a thousand

More Traffic Does Not Mean More Conversions or SalesTina Imperial2019-02-02T14:27:48+00:00

How to Target Based on Life Events Video marketing just got even cooler! We are very excited about a new way to target an audience when placing a YouTube ad. You can now target the viewer’s specific life events! However, before we talk about that, if you're not familiar with YouTube ads, they can be made with a YouTube

Video Marketing: How to Target Based on Life EventsTina Imperial2019-02-02T14:29:04+00:00

Digital Marketing Results How quickly can you get results from digital marketing? I'm going to give you the answer you probably hate to hear; it depends. Beware of People Who Make Guarantees Digital marketing results depend on a lot of different things. Anybody that gives you any kind of guarantee that they can have results within

When Can I Expect Digital Marketing Results?Tina Imperial2019-02-02T14:33:41+00:00

Why You Should Use Google Tag Manager Google Tag Manger is Your Friend Today I want to talk about why you should use Google Tag Manager. If you're not familiar with Google Tag Manager, in the simplest terms, it is what it says in the name of the product. It is a tag manager. Tags are segments of

Why You Should Use Google Tag ManagerTina Imperial2019-02-02T14:41:52+00:00