It was recently reported that Lyor Cohen's anticipated new music venture would be launching soon, with financial backing from Google and a distribution deal via Atlantic Records. In a new interview with Billboard, Cohen confirms these reports, and also revealed that his new project is called 300, named after the Spartan army of yore.

Cohen also confirmed that, as expected, his fellow Warner Music alumni Todd Moscowitz and Kevin Liles are onboard for 300, which Cohen describes as a "content company." Cohen adds that he has been studying digital distribution companies and better ways to understand music consumers.