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After Adam Winter read about a roving teleconferencing robot, he got a hunch that the $2,000 gadget might become the next big thing.

So the 38-year-old technology consultant from Columbus, Ohio, sat down at his computer earlier this month, clicked a button and committed to plunk $10,000 from his bank account into the 18-month-old Silicon Valley startup that developed the robot.

Mr. Winter used an investment website called AngelList and its new „Invest“ button. „You say how much, hit ‚go,‘ and you’re committed,“ he said. „It’s almost as easy as the Amazon one-click checkout.“