* How do consumers shape different companies' brands in this modern digital age* How to explore the latest ideas and techniques being used to attract audiences* How to use content as a key part of increasing sales and overall conversion rate* What it truly takes to be “viral” and how to get there

About the Speakers:

Jamie Papas is the VP of Social Media at AMP Agency. By creating positive, indelible marks in the consumer's mind through singular brand experiences, AMP Agency grows mutually beneficial relationships between clients' brands and their target audiences. Whether the interaction lasts for two seconds or two hours, the memories we create inspire consumers long after the brand interaction ends.

Marsh Sutherland is President and co-founder of SocialGrow. It offers the easiest way to grow social networks. SocialGrow was one of the 5 startups chosen internationally to participate in the Microsoft Windows 7 Incubation Week, was named one of the MassHighTech Five Startups to Watch, and was named Microsoft Startup of the Day worldwide.

Caomhn Connollyis CEO and co-founder of Buz - a venture backed company with offices in Dublin, Boston and Beijing. The company develops hardware and software which makes it simple for retailers to increase sales, word of mouth marketing and foot traffic. The company's first product, Buz rewards, uses NFC technology to connect retailers with their customers friends on Facebook.

Carla Gates is the Director of Social Marketing at 3to5 Marketing. Throughout her career, Carla was VP in Channel Marketing at Scudder Investments, founded FivePark Internet Web Designs, was VP of Online & Email Marketing at citizens Bank, and also Director of Online Marketing & Social Media at Glance Networks.

SnapKnot, co-founded by Michael Rheaume is a website dedicated to helping engaged couples find the perfect wedding photographer. It’s photo-centric, showcasing the work of photographers such that a bride can compare and contrast style and quality side-by-side. Couples can select their location and budget range and browse through photographers who match their criteria. SnapKnot has been featured as one of the featured New Marketing companies in Bostinnovation as one of the startups to watch!

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Recap

Last night’s event was filled with a dynamic discussion on social media, and how to utilize various tools, content to create viral campaigns and better brand company awareness. Every panelist provided valuable insights on certain tools to use to measure “influence”, such as: Quora, Peer Index, Klout, Digg, Reddit...etc. HubSpot’s example and books were often brought up as great examples of how to utilize marketing evangelists as key players to spread the word for companies.

The discussion also covered how to maximize LinkedIn groups, Twitter, Facebook pages. Panelists had strong opinions and thoughts on traditional advertising marketing vs. new media marketing, and which avenues are more useful for small to medium size businesses or bigger corporations. Overall, event was a success, every EFactor member got a chance to get up close and personal to ask questions to panelists.