New Weis Loyalty Program Targets Top Shoppers

SUNBURY, Pa. — A new loyalty initiative at Weis Markets here is built around rewarding the chain’s best shoppers — and vice versa.

The Weis Gold Card, distributed last month to around 250,000 shoppers at Weis whose annual purchases exceed $3,500, is built around the idea of providing what Weis officials called “enduring value” for shoppers — a theme the company also intends to reflect as it celebrates its 100th anniversary in 2012