According to Box Office Mojo, Happiness has already grossed R12.5m at the box office. Still in cinemas throughout the country, it has a shot at overtaking the R17.5m grossed by Schuster’s Schuks! ... Pay Back the Money!, SA’s biggest movie last year.

“Our main audience is urban women, but what has really worked in the film’s favour is that when men have gone into the cinema, they have really enjoyed the film,” says Helena Spring, who produced Happiness with Bongiwe Selane and Junaid Ahmed.

It is still the top-ranked South African film at the box office, more than eight weeks after its release, which is exactly what the producers intended.