GDPR, ad fraud, and data privacy

On 25 May 2018, the EU General Data Protection Regulation (GDPR) comes into force, replacing the 1995 EU Data Protection Directive. The GDPR strengthens the rights that individuals have regarding personal data relating to them and seeks to unify data protection laws across Europe, regardless of where that data is processed. The regulation could have a profound impact on the programmatic advertising industry. Read more…