"Sporting Passion" Theme Takes Center Role in BMW's Campaign for the New 3-Series Sedan

The next generation of the BMW Group's most important volume model, the brand-new 3-Series sedan, made its world premiere in Munich a fortnight ago ahead of its global sales launch in February of 2012.

Today, the Bavarian automaker announced the first details on the ad campaign for the new premium saloon that makes its debut online through BMW's websites and Facebook pages with print media and TV to follow at the beginning of February.