Peep The Gentle Monster Collaboration By Blackpink's Jennie

byNicole FongApril 16, 2020

This is one hyped-up collection we have our eyes on.

Jennie Kim of K-Pop group Blackpink has been dropping hints about working with Korean eyewear label Gentle Monster to her more than 25 million followers since May 2019. And now, we finally got to peep what this hyped-up collaboration looks like before it launches on April 21 on Gentle Monster’s online store.

Among the pieces are an angular take on the retro cat-eye frame called 1996 ($368) and a rimless metal sunglasses called Kuku ($368) with rectangular lenses that are held together with rivets. The fun factor lies with the three trendy chains that are sold separately as accessories for your eyewear. One of them is an acetate chain link design with an exaggerated length that extends to the waist while the other two – in gold- and silver-coloured metal – are a hybrid of a necklace and eyewear chain.

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1996 acetate sunglasses, $368

1996 acetate sunglasses, $368

1996 acetate sunglasses, $368

Daisy metal sunglasses, $368

Daisy metal sunglasses, $368

Daisy metal sunglasses, $368

In The Mood metal frame, $354

In The Mood metal frame, $354

In The Mood metal frame, $354

Kuku acetate sunglasses, $368

Kuku acetate sunglasses, $368

Kuku acetate sunglasses, $368

Moonlight SV metal necklace and eyewear chain, $184

Moonlight SV metal necklace and eyewear chain, $184

Sunlight GV metal necklace and eyewear chain, $184

Onyx BK acrylic chain, $198

Onyx BK acrylic chain, $198

The nostalgic theme of the collection was inspired by the 24-year-old singer’s childhood memories and the dollhouses she played with as a child. It extends to the creative direction of the campaign which was lensed by photographer-of-the-moment Hugo Comte who is known for his grainy grungey images. Set inside a home, the ad blitz features clones of Kim dressed in a ’90s-appropriate wardrobe styled with various pieces from the collaboration. Home run.