Speakers

OnBrand ’17 : Beyond

The brightest leaders inmarketing and branding

Amsterdam / October 12, 2017 / The Netherlands

We welcome brand and marketing leaders from across the globe to the stage. From digital-savvy CMOs to award-winning creatives. We’re committed to providing an incredibly diverse lineup to cover the evolution of brand marketing.

Beyond the likes: What does influencer marketing really mean?

Creativity Stage / TBD / TBD ⇢

Maddie co-founded the Influencer Marketing Agency (IMA) at the age of 24, together with Joost Nauta and Emilie Tabor. Emilie and Maddie run the daily management and company strategy of IMA, and lead a young, international team who are responsible for pioneering how brands work with influencers to engage audiences across the globe.

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Scott Morrison

Co-founder
ThinkSprint

What the f**k is innovation as a service?

Innovation Stage / TBD / TBD ⇢

Scott has worked on, at or been on the board of some of the world's biggest brands including Saatchi and Saatchi, Wieden and Kennedy, Nike, Xbox, Levi's Activision and Diesel. After his own frustrations in finding a way to work faster, better and with less risk client side, he and his business partner set about researching 50 CMOs globally to see if they had the same issues. The result? The insights gleaned helped them design ThinkSprint.

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Nicolas Deskos

Editor
OnBrand Magazine

Main Stage / TBD / TBD ⇢

Nicolas is the Editor of OnBrand Magazine, an opinion-driven magazine for marketing professionals. Prior to OnBrand, Nicolas spent his time marketing and branding tech companies big and small before returning to his passion of writing and editing. When he finally steps away from the pen, you can find him cycling around the beautiful city of Amsterdam.

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Jez Frampton

Group CEO
Interbrand

What does it take to be a successful global brand?

Main Stage / TBD / TBD ⇢

Jez Frampton is the Group Chief Executive at Interbrand. He leads the Interbrand network, shaping strategy and growth for its 30 worldwide offices and enhancing its brand value generating services to a prestigious roster of clients. In his fifteen years with Interbrand, Jez has worked alongside clients all across the world, and in virtually every sector, to create and manage brands.

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Lidia Lüttin

Chief Marketing Officer
Bynder

Digital asset management workshop

Innovation Stage / TBD / TBD ⇢

Lidia is a digital marketer and proud member of the Bynder team. As CMO of a global technology business, she’s made it her mission to revolution marketers' lives through innovative, cutting-edge and easy-to-use marketing tech. While Lidia knows about lead generation, cloud computing and how to use data to drive marketing ROI, she is also a fan of the infinite learning curve and is dedicated to building an environment filled with creative, positive and inspiring people.

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Sebastian Tomich

Senior Vice President
Advertising and Innovation
The New York Times

TBD: Stay tuned

Innovation Stage / TBD / TBD ⇢

Sebastian Tomich was named Senior Vice President, Advertising and Innovation in April 2015. In this role Seb leads the Time’s advertising creative, product and operations teams, along with the fast growing T Brand Studio. Seb was previously Vice President of Advertising where he started T Brand.

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Cameron Worth

Founder
SharpEnd

How brands can capitalize on the IoT

Innovation Stage / TBD / TBD ⇢

Cameron Worth is the founder of London-based specialist IoT agency SharpEnd. He has been involved in building some exciting tech businesses as well as helping clients in understanding and embracing new technology opportunities. Cameron founded SharpEnd to combine these two experience-sets to provide brands with a new type of partner.

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Karlijn Vogel-Meijer

Manager Social Media
KLM Royal Dutch Airlines

Customer first.

Innovation Stage / TBD / TBD ⇢

Karlijn learned what makes customers really happy during her years as a cabin attendant at KLM Royal Dutch Airlines. Now many years later, she applies the insights gained during that period, being responsible for KLM’s worldwide social media team and KLM’s social strategy, which is based on three pillars: service, brand and commerce.

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Jay Curley

Senior Global Marketing Manager
Ben & Jerry’s

Beyond cause marketing: How businesses can be activists and help change the world

Main Stage / TBD / TBD ⇢

Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global digital strategy. These integrated programs bring Ben & Jerry’s progressive three part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences.

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Jeremy Tai Abbett

Design Partner
Creative Evangelist

TBD: Stay tuned

Innovation Stage / TBD / TBD ⇢

Jeremy Tai Abbett inspires ambitious organizations into realizing the creativity required to thrive in a world of constant change. For the past four years he was the creative evangelist at Google. As a catalyst for creativity, he drove thought leadership and taught innovation skills with Google's largest clients by delivering keynote presentations and facilitating workshops focused on innovation and the creative process.

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Peter Kim

VP of Digital Consumer Engagement
The LEGO Group

Havas' Meaningful Brands study

Main Stage / TBD / TBD ⇢

Peter has a global focus on creating integrated experiences to inspire and develop the builders of tomorrow. He has been working in digital strategy since 1999, helping global brands harness emerging technologies. Prior to LEGO, Peter was CEO of digital agency Barbarian Group, Chief Digital Officer at Cheil Worldwide, and led Dachis Group, a startup focusing on big data and business strategy, from concept to acquisition. Peter holds degrees from the University of Pennsylvania and the University of Virginia and is based in London.

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Steve Vranakis

Executive Creative Director
Google Creative Lab

We are more powerful than we think

Main Stage / TBD / TBD ⇢

Steve’s worked in digital, design and advertising agencies all over the world since 1993 and now heads up Google’s Creative Lab in London. Some of his projects include: Assembly of Youth, an installation giving disadvantaged youth a voice at the United Nations, Inside Abbey Road—a virtual tour of the iconic music studios, and Google Science Fair a global platform that invites youth to put their ideas forward to change the world.

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Adriana Hoppenbrouwer

Chief Marketing Officer
HEMA

HEMA: The "Supernormaal" global brand

Main Stage / TBD / TBD ⇢

Adriana Hoppenbrouwer has long experience in building strong brands having worked at SCJohnson, Coca-Cola, Orange mobile, Nike and Hunkemoller. In October 2015, she joined HEMA as CMO, responsible for the brand, design and omnichannel marketing. In her role, she is passionate about making life easier and more fun for all HEMA customers.

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Alex Antolino

Creative Director
Typeform

How a rebranding process taught us we needed an internal change

Creativity Stage / TBD / TBD ⇢

Alex Antolino is Creative Director at Typeform—the company that’s making online data collection a little more human. As founder of MMMind Studio, he spent five years directing online ads for well-known brands like Pull&Bear, Dove, and Barcelo Hotels. Alex is currently wrapping up a documentary series about Burning Man, and in his spare time, he produces electronic music.

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Sançar Sahin

Director of Marketing
Typeform

How a rebranding process taught us we needed an internal change

Creativity Stage / TBD / TBD ⇢

Sançar is the Director of Marketing at Typeform, a company trying to make the world a little more human by changing the way we collect data online. Coming from a content marketing and creative background, Sançar is obsessed with building memorable customer experiences and brand interactions. Outside of the office, you’ll usually see him with a camera in one hand and a dog leash in the other.

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Mark Chalmers

CCO, Virtue
VICE

How to not bullsh*t the most critical audience of our time

Creativity Stage / TBD / TBD ⇢

Mark Chalmers is CCO of Virtue Worldwide in Amsterdam. Developing brands globally from Nike to SONOS, Google to Gucci, Mark joined VICE for the international roll out of the iconic British fashion magazine i-D. As CCO of Virtue Worldwide, Mark develops and leads global brand partnerships developing creative, content and media programs to drive authentic and valuable youth engagement.

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Lisa Hogg

EMEA Marketing Director
TOMS

Start something that matters

Inspiration Stage / TBD / TBD ⇢

Lisa Hogg is a South African born and raised, Amsterdam resident and Dutch National. Foremost, she’s a mom of two, followed by being a passionate, motivated and ambitious senior executive with a proven track record spanning all areas of marketing and brand communications. Lisa recently joined the TOMS family as EMEA Marketing Director, hoping to utilize her vast experience to drive the social entrepreneurial efforts and the One for One mission further.

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Alain Sylvain

Founder and CEO
Sylvain Labs

Brands can learn from Beyonce

Creativity Stage / TBD / TBD ⇢

Alain is a brand and innovation consultant who established Sylvain Labs in 2010 to guide companies through complex business problems and identify new product and brand opportunities. He believes that by applying imagination, some science and a little whimsy, no challenge is too complex. This approach has led Sylvain Labs to lasting and growing results for clients including Google, Samsung, GM, AB InBev, Pepsico, Patagonia, Calvin Klein and others.

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David Snellenberg

Founder and Creative Director
Dawn

What CEOs can learn from the street

Creativity Stage / TBD / TBD ⇢

David Snellenberg is creative director and co-founder of Dawn, a creative agency that connects social awareness to commercial success. Dawn creates some of the Netherlands’ most talked-about work for sustainable and socially responsible brands such as Eneco and Triodos. In addition to that, David is the ambassador and advisor for the International What Design Can Do festival and is the chair of ADCN.

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Jurian van der Hoeven

Audience Planner
Dawn

What CEOs can learn from the street

Creativity Stage / TBD / TBD ⇢

As Audience Planner at Dawn, a creative agency that connects social conscience to commercial success, Jurian plays a key role in the agency’s award-winning strategy team. Responsible for steering campaigns that resonate and reach the right audiences for the likes of Letgo and Swinckels’, Jurian was also behind the agency’s very own chatbot, Dawnbot, which can 'create' a campaign by merely asking six questions.

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Tim van der Wiel

Co-founder​ & Creative Director
GoSpooky

In the moment storytelling on Instagram and Snapchat

Creativity Stage / TBD / TBD ⇢

Tim co-founded GoSpooky at the age of 18, together with Liam Tjoa. He discovered the power of social media 6 years ago when he owned a Twitter network reaching more than 1+ million Dutch teens. GoSpooky powers stories for today’s biggest brands with an in-house content agency and software studio. Tim recently graduated from high school, all while being mentioned in Forbes’ 30 Under 30 list and winning the SAN New Kids on the Block Accent.

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Veronica McGregor

News and Social Media Manager
NASA Jet Propulsion Laboratory

All these worlds are yours: Visualizing space data

Innovation Stage / TBD / TBD ⇢

Veronica McGregor manages the award-winning news and social media team at NASA’s Jet Propulsion Laboratory in California. She launched NASA into social media in 2008 by starting the agency’s earliest accounts on Twitter, Facebook and YouTube. She also created NASA’s first live-streamed interactive broadcasts and in-person events designed to build community and bring social media followers behind the scenes to witness mission operations firsthand.

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Galit Ariel

Creative Director
Wondarlands

Reality 2.0

Creative Stage / TBD / TBD ⇢

Galit is a multidisciplinary creative and strategic thinker who might bitch-slap people still using the term ‘disruptive innovation’. Galit has held leadership roles in design, retail and education. As a self-proclaimed ‘digital hippie’, her book ‘Augmenting Alice’ explores the side-effects of implementing Augmented Reality. Through her agency ‘Wondarlands’ Galit helps clients shape their augmented futures, exploring augmented narratives and experience creation.

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Len Markidan

Head of Marketing
Groove

How to win at content marketing in 2018 and Beyond

Innovation Stage / TBD / TBD ⇢

Len is the Head of Marketing at Groove, a customer service software company that has built a $5M+ business with content marketing. He’s obsessed with sharing the power of world-class content marketing with anyone who will listen. Before Groove, he worked on marketing strategies for a wide range of companies, from high-growth start-ups to Fortune 500, 100, and 50 companies, including Prudential, Jet.com, Chegg, Groupon, and Healthline.

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Alex Wills

Managing Director
R/GA Studios London

TBD: Stay tuned

Innovation Stage / TBD / TBD ⇢

Alex Wills is the Managing Director of R/GA Studios in London. His work combines broadcast and content production with prototyping and publishing services into one unit to offer clients rapid technical and content solutions alongside world class film production to help brands capitalize on the disruption of technology. Alex previously spent over 6 years at AKQA where he was instrumental in the creation of the Film department.

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Ashley Vinson

Chief Marketing Officer
myTomorrows

When good ideas go bad: How not to pitch, buy and/or produce something that will ruin your life (at least for a short while)

Innovation Stage / TBD / TBD ⇢

Ashley was president of her marketing club at her Colorado Springs high school. If that isn’t impressive enough, she spent many years at big ad agencies, time at Twitter, and worked for small companies with little budget and few resources. She is a strong believer in making effective advertising that focuses on the needs of audiences to make the greatest impact. She's lived in Amsterdam for 6 years, rides a bike, and speaks very poor Dutch.

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Kerrie Finch

Founder & CEO
FinchFactor

What brands can learn from queer culture?

Creativity Stage / TBD / TBD ⇢

In London and Amsterdam, Kerrie kicked off her career in consumer tech (when it wasn’t sexy) and consumer lifestyle (when it was). As PR Director at Wieden+Kennedy Amsterdam, Kerrie wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts. Kerrie launched the agency in 2009. Now, FinchFactor is an international network empowering brands, creative agencies and start-ups.

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Laura Hilliger

Open Strategist
Greenpeace

Cut the crap, help people act: How Greenpeace is entering a new era

Creativity Stage / TBD / TBD ⇢

Laura Hilliger is a writer, technologist and educator. She’s a multimedia designer and developer, a technical liaison, a project manager, an open web advocate who is happiest in collaborative environments. She’s working with Greenpeace on the new Greenpeace.org, a project code-named Planet 4, and is also the co-founder of the We Are Open Co-op.

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Anne-Marie Gaultier

President and Partner
DatakaLab

How to drive transformation with a new generation of data

Creativity Stage / TBD / TBD ⇢

Anne-Marie Gaultier is the President and Co-founder of Datakalab, a startup that measures emotions via neuroscience tools. She has worked at several ad agencies including BBDO and Leo Burnett in Chicago, BDDP in Paris, and became CEO for Saatchi & Saatchi in France. After a number of years, she switched to the client side and held various director and VP positions at brands such as Bouygues Telecom, Galeries Lafayette, BHV/Marais, and Bally.

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Dimi Karavasilis

Social Media Director
DDB Spain

Selling with Facebook

Creativity Stage / TBD / TBD ⇢

Dimi belongs to the “socially native” generation. He is an award-winning social media expert, a creative thinker, and a marketing strategist. He has worked with big brands such as Bacardi, Virgin Media, and Barclaycard to help them align social media with different parts of their business. In January 2017, he joined forces with DDB Spain as a freelance social media director to support them with two of their biggest account: SEAT global and Volkswagen Spain.

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Kris Smith

General Manager Europe
MediaMonks

Mastering the realities

Creativity Stage / TBD / TBD ⇢

Kris Smith is responsible for running MediaMonks’ European business, working from the company’s headquarters in Hilversum. A 15-year industry veteran, Smith has an impressive career in digital production working with brands such as adidas, Google, Heineken, MINI, Nike, Phillips and Tommy Hilfiger. Prior to joining AKQA Amsterdam in 2008, Kris worked in San Francisco holding positions at Nurun/Odopod, AKQA and Goodby Silverstein & Partners.

Building brand character through service innovation

Creativity Stage / TBD / TBD ⇢

Jason has been a part of the Marriott International family for many years. His most recent position within the company began in 2014 as the Vice President, Brand Operations Design & Development for Marriott Lifestyle brands. In this role he serves as the brand expert in the Global Brand Management organization to lead product and service design and sustainment efforts for their respective brand segment.

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Barbara Marx

Global Director of Meaningful Insights
Havas

Main Stage / TBD / TBD ⇢

Barbara Marx is the Global Director of Meaningful Insights for Havas. She is a research professional with 20 years experience in market & consumer research. The Meaningful Brands survey is a wake-up call for brands that demonstrates that most people wouldn’t care if 74% of brands disappeared. The brands that lead meaningful values are more likely to earn customer loyalty and wallet-share.

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Simon Summerscales

Director of Communications Strategy
72andSunny Amsterdam

Love + Hate. The power of data driven creativity.

Main Stage / TBD / TBD ⇢

Simon is responsible for driving the ways 72andSunny works closely and collaboratively with influencers and passion-point communities. He thrives on pushing media innovation and storytelling across channels, including campaign architecture, ecosystems, mapping attention and behaviour. He is also obsessed by bicycles. For him, living in Amsterdam is like having a spare set of keys to the sweet shop.

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Lee Powney

Human Innovation
CEO

Building brand character through service innovation

Innovation Stage / TBD / TBD ⇢

Lee is an innovation and brand strategist and has worked with a diverse set of global clients; within mobile, consumer electronics, retail, media, and luxury sectors. Previously, Lee worked for strategy and innovation firm KAE as Chief Commercial Officer. Prior to his role at KAE, Lee was one of the founding senior management team members of Toluna. He has extensive experience in innovation, brand strategy, portfolio planning and service design.

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Rogier Vijverberg

SuperHeroes
Executive Creative Director

Please end boring advertising

Creativity Stage / TBD / TBD ⇢

Rogier Vijverberg is the Executive Creative Director at SuperHeroes Amsterdam/ NY, which he co-founded in 2009. Rogier kicked off at Young & Rubicam. But as he loved fooling around on the web, he got into digital in 1997 and started pioneering. He is a much awarded digital doyen with over 30 national and international awards, amongst others on the highly successful Heineken interactive account.

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Niek Eijsbouts

SuperHeroes
Creative Director

Please end boring advertising

Creativity Stage / TBD / TBD ⇢

Niek Eijsbouts is a Dutch creative director at SuperHeroes. As a copywriter Niek rocked the show for 7 years in Amsterdam at Havas and KesselsKramer, creating award-winning integrated campaigns, short films and setting up several creative side-projects. In 2012, he became creative director at the internationally-acclaimed digital agency Happiness Brussels and later joined SuperHeroes, creating campaigns for brands like ASUS, Heineken, ING and LG.

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Anuraag Trikha

Heineken
Global Director, Marketing Communications

Making moderation cool

Main Stage / TBD / TBD ⇢

Anuraag is a Global Marketing Communications professional with 22 years of market experience with multinational brands in India, the United Kingdom, and the Netherlands. For the last 6 years, he has been the Global Director of Communications working on the Heineken brand, and shaping brand stories that span 192 countries.

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Leila Fataar

Platform13
Founder

Beyond: Thinking outside the box

Main Stage / TBD / TBD ⇢

Leila Fataar has worked in culture branding for over 20 years. She previously founded and ran London based Spin Agency for 10 years, was Global Director of PR / Social for adidas Originals for 3 years Germany, headed up the Culture & Entertainment department for Diageo, and recently launched a new venture called Platform13 to help create and build cultural value for big brands.

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Blake Harrop

Wieden+Kennedy Amsterdam
Managing Director

How a kebab stand in Amsterdam's Red Light district helped W+K work with Silicon Valley

Main Stage / TBD / TBD ⇢

Before joining W+K Amsterdam Blake spent four years in Japan running W+K Tokyo. He's worked at Digitas in New York, led Samsung Mobile's global digital marketing team out of South Korea, and also had a short-lived international career as a Judo player. Blake holds an MBA from INSEAD, plays guitar, speaks 5 languages, has three kids and rarely sleeps.

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Lisa Kennelly

Clue
Director of Marketing

App Branding 101

Creativity stage / TBD / TBD ⇢

Lisa Kennelly is the Director of Marketing at Clue, one of the top female health apps in the world, where she leads brand and content strategy. With over 5 million users worldwide, Clue is one of the most popular apps in the health category and has been rated the top free period tracker app by the journal Obstetrics & Gynecology.

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David Arnoux

Growth Tribe
Head of Growth

Teaching non-coders to use A.I. in growth and marketing

Cosmic Innovation / 16:50 / 17:20 ⇢

David Arnoux is a growth expert and serial entrepreneur. He has helped over 500 companies implement and execute growth strategies. David Arnoux has founded 4 companies in the last 12 years. He is currently head of growth at Growth Tribe growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web.

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Perre van den Brink

VIRTUE, VICE
Managing Director

How to not bullsh*t the most critical audience of our time

Lunar Creativity / 14:50 / 15:20 ⇢

Perre van den Brink is Managing Director of VIRTUE, VICE’s creative agency that helps embed international brands in culture. Prior to that Perre was Head of Content at VICE, leading the editorial teams and the creative team VIRTUE. In that role he realised a growth of 1 platform to 11, and from a team of 3 to about 40.

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Stephen Corlett

180 Kingsday
Managing Director

Why madness matters

Lunar Creativity / 14:50 / 15:20 ⇢

Before joining 180 Kingsday in 2011, Stephen worked worked at Saatchi & Saatchi, Wieden+Kennedy Amsterdam before moving to New York to work as Brand Director at Anomaly, and then back to the UK as the Global Brand Director. At 180 Kingsday, Stephen oversees the day to day business and makes sure the culture is focused on creating work that gets the world talking.

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Laura Sophie Dornheim

eyeo
Public Affairs Manager

What brands need to know about the biggest advertising boycott in human history

Cosmic Innovation / 12:50 / 13:20 ⇢

Dr. Laura Sophie Dornheim holds a diploma in information science, she has almost 20 years of experience in working with different digital businesses. With eyeo, she also works in the field of digital media but with a larger scope. She advocates for adblocking as a user’s right and as something that also helps publishers. As spokesperson for Flattr, she promotes sustainable funding for digital content.

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Thomas Marzano

Philips
Global Head of Brand Experience

The sonic branding of Philips

Cosmic Innovation / 13:30 / 14:00 ⇢

As Global Head of Brand Experience at Philips, Thomas’s work focuses on establishing the Philips brand in the hearts and minds of its audiences. He champions the activation of brand strategy through the brand identity and experience across all touch points.

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Luc van Stiphout

MassiveMusic
Head of Music & Brands

The sonic branding of Philips

Cosmic Innovation / 13:30 / 14:00 ⇢

Luc heads up the Music & Brands department within MassiveMusic. His background lies both in music and marketing communications, having worked at EMI, Universal and TBWA. MassiveMusic has helped a wide variety of international brands to find their voice in music—from Philips and UBS to KLM and the Premier League, to name a few.

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Béla Ziemann

Publicis
Head of Strategy

Making moderation cool

Brand universe / 17:30 / 18:00 ⇢

Together with Bruno Bertelli (Global CCO, Publicis Communications), Béla is driving the creative strategy for global brands such as Heineken, Diesel, Pirelli, Renault and Nescafé. His mission is to provide strategic clarity for complex brands in order to inspire business driving creativity across all touchpoints. Bela’s strength is to reconnect brands with their original purpose and to make them relevant based on product truths that relief consumer tensions.

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Paul Twite

Toluna
Managing Director EMEA

Behavioral insights of the connected consumer: A more innovative, digital approach to research

Cosmic Innovation / 12:10 / 12:40 ⇢

Paul brings an abundance of digital technology experience and knowledge to his role as Managing Director, EMEA. After joining Toluna in 2013, Paul was tasked with growing Toluna’s UK business. Toluna experienced a sustained increase in both the number and depth of client relationships in the research and technology sectors.

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Jon Haywood

Ambassadogs
Behavioural Econometrician & Experience Planner

What can brands learn from drag culture

Lunar Creativity / 16:10 / 16:40 ⇢

A strategic planner for almost 18 years, Jon has lived and worked around the globe for agencies big and small. Forever curious, he’s what you get when science morphs with advertising. In 2015, he started consulting under his own moniker of Ambassadogs, combining traditional strategic with data analytics, social media listening and behavioral economics to help brands build more positive human experiences with their consumers.

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Jeroen Bloemers / Heather Ratchet

House of Ratchet
Founder

What can brands learn from drag culture

Lunar Creativity / 16:10 / 16:40 ⇢

Jeroen Bloemers' life motto is: “I can do everything unless proven wrong”. Jeroen is an all-round commercial and creative visionary with a background in Electro Technics, Instore Design and Fashion. In 2005 he started “Drag” so he could channel all his creative ideas and interests into one art form. In July 2012 House of Ratchet was born, as well his own drag character: Heather Ratchet.

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Amsterdam / October 12, 2017 / The Netherlands

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