As allegations of sexual exploitations pile up, theindustry has absorbed the critiques and converted theminto inspirational messaging and branding exercises.

Is it possible for Hollywood to truly reckon with its issues while it’s so busy celebrating itself? It’s remarkable how slickly the entertainment industry — and its annual showcase, the winter awards show circuit — has adapted to the accusations against it. Harvey Weinstein may have been cast out of Hollywood (exiled, for now, to a spa in Scottsdale, Ariz.), but his complicity machine stretched its tentacles into agencies, law firms, fashion deals and of course, awards shows. New allegations of exploitations and inequities are revealed every week. The details suggest systemic rot.

In response, Hollywood has nimbly absorbed its critiques and converted them into inspirational messaging and digestible branding exercises, just in time for the unfurling of the red carpets. Whatever talks may (or may not) be happening inside agencies or on film sets, the message that comes across is this: The industry has skirted a conversation about its culture of harassment in favor of one about what an amazing job it is doing combatting that harassment. It’s engaged in just enough introspection to recalibrate and move on.

.. But when an earnest effort is fed through the Hollywood machine, it is quickly repurposed for what Hollywood does best, which is to sell things — women included. The initiative has revealed as much about Hollywood’s still unexamined sexism as it has the abuses it intended to address. In short, that women are expected to clean up the industry’s mess, and look good doing it. And they don’t have much choice, either, because if they say nothing, they’ll be knocked for that, too.

.. In this commodified atmosphere, it was difficult to process the appearance of real activists on the red carpet: #MeToo founder, Tarana Burke, came as Michelle Williams’s date, while Meryl Streep brought along Ai-jen Poo, executive director of the National Domestic Workers Alliance. The tactic bucked expectation — namely, that actresses tie their public personas to their relationships with men — and gave these pioneering activists exposure that’s hard to come by, but it also revealed the impossibility of dismantling an event bent on promoting a certain kind of femininity and luxury at once.

.. The image of white actresses paired with activists of color suggested a kind of moral accessorizing. And the meeting of celebrities and “regular” people came tinged with a preset narrative, one where the celebrity’s perceived exceptionalism is only enhanced by her engagement with the real world. But when Ryan Seacrest interviewed Ms. Williams and Ms. Burke on the red carpet, E! made it clear which it valued most — women’s appearance, or what they have to say. The network shrank Ms. Burke’s image into a corner as soon as she began speaking and turned its gaze to the actress Dakota Johnson. She twirled.

.. Watching this sparkling protest unfold, it’s easy to forget what exactly is being protested. The ugliness of rape and abuse is polished into optimistic hashtags and spun into glamorous dresses. In glad-handing Hollywood, criticizing the industry is verboten, but using one’s platform to advocate for other people is so expected it’s a cliché. (Mr. Weinstein himself was a master of linking his films to social causes, cynically pitching the award show ballot as a kind of morality test.)

.. The most electrifying moments of this protest have come when Hollywood women choose instead to model what it looks like to interrogate their own industry’s destructive norms: When Debra Messing broke red carpet geniality to speak out against E!’s underpayment of women, straight into an E! microphone, or when Ms. Portman presented the Golden Globes’ best director nominees as “all-male.”

.. all of this is quite easier for men. Just as they’re not required to uphold the same standards of beauty as their female peers, men are generally excused from carrying the moral weight, too. At the Golden Globes, they got by silently wearing Time’s Up lapel pins.

.. Justin Timberlake captioned his pre-Globes Instagram snap: “Here we come! And DAMN, my wife is hot! #TIMESUP #whywewearblack.” The bar is so low for men that this was, according to Instagram, the most-liked post of the night.

.. One way to push Hollywood toward change is to heighten its contradictions, drawing out the gap between its shimmering idea of itself and its darker realities. The image Hollywood builds for itself at these self-congratulatory events can be used as a bargaining chip for behind-the-scenes activist wins. As the SAG Awards neared, pressure mounted for the guild to protect its workers by installing a real code of conduct to address harassment. And as “All the Money in the World” racked up award nominations, the revelation that Mark Wahlberg earned much more to participate in reshoots than his co-star Ms. Williams — reshoots necessary to scrub the film of Kevin Spacey, and make it palatable for post-#MeToo audiences — created such a PR nightmare that Mr. Wahlberg ended up donating his $1.5 million salary to Time’s Up.

.. When Mr. Franco attended the Golden Globes earlier this month, grinned down the red carpet and bounded onstage to claim a statuette for “The Disaster Artist,” he wore the Time’s Up logo pinned to his lapel. As the night unfolded, female acting students and collaborators began filing complaints on Twitter about Mr. Franco’s own behavior, noting the hypocrisy of the pin. When Mr. Franco appeared on Seth Meyers’s show days later, he was grilled over the allegations. A Los Angeles Times report came next. Mr. Franco skipped the Critic’s Choice Awards, and when he turned up at the SAG Awards last Sunday, his very appearance made news. This time, he didn’t wear the pin. Aziz Ansari, who himself weathered his own hypocrisy scandal after wearing the pin at the Golden Globes, didn’t even show up. All of a sudden, a Hollywood awards show is a perilous place for some men to be.

.. For a woman, getting old is as much of a career-ending affront as an assault allegation is for a man. When Mr. Meyers opened his Golden Globes monologue by greeting the “ladies and remaining gentlemen,” I thought of all the women who don’t “remain” in Hollywood, either, pushed out through abuse or just discarded. One of those women — until recently — was Rose McGowan.

.. She’s now emerged as the most prominent actress to take aim not just at Hollywood abusers but at Hollywood itself.

.. Ms. McGowan and other accusers of Mr. Weinstein were not invited to the campaign’s Golden Globes coming-out party.

.. On Twitter, she’s called out “fancy people wearing black to honor our rapes.” Of Ms. Streep, she wrote: “YOUR SILENCE is THE problem. You’ll accept a fake award breathlessly & affect no real change.”

.. its opening line — “I was in the middle of my second movie for his company, and I get assaulted” — is itself more real and more damning than anything that’s been said at these Hollywood events.