Facebook To Give Users More Control Over The Ads They See by @mattsouthern

In an announcement made today, Facebook is taking a cue from its users and taking two major steps to make ads better. In the first step, Facebook will be introducing interest-based advertising to users in the US: When we ask people about our ads, one of the top things they tell us is that they want to see ads that are more relevant to their interests. Today, we learn about your interests primarily from the things you do on Facebook, such as Pages you like. So, for example, if you’re in the market for a new TV and start shopping […]
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