This chapter is from the book

1.23 Advanced Exercises

1.23.1 Read the following books and articles. Based on your reading, discuss in class the discovery and creation of opportunity. What are the differences? Think of entrepreneurs whom you know personally. How did they discover or create their opportunity? Did they prepare a business plan or did they have a plan “in mind,” which was not written formally. Did they have to revise the plan, how many times, and what were the reasons for revision. Did they consider the possibility of failure? Was there something in the process of creating the firm that they had overlooked? What was the biggest surprise? These articles are not in alphabetical order but in the intended reading order.

Shane, S., and S. Venkataraman. 2000. The promise of entrepreneurship as a field of research. Academy of Management Review 25:217–226.