Audi starts 2014 in record-breaking style

Audi has kick-started 2014 as it means to continue, celebrating record-breaking growth in the first quarter, and its best March sales of all time.

Already tracking 20% ahead of 2013, Audi New Zealand rounded out Quarter One with an impressive 563 sales, with 205 sales in March alone.

Audi New Zealand General Manager, Dean Sheed, says, "Audi sales are riding high alongside continued growth in consumer confidence and GDP. We had a record sales year in 2013, and with more new models coming this year, we expect our product growth will spur sales even more."

New Zealanders have been quick to fall in love with the new heavy horsepower Audi Sport models, the RS6 and RS7, as well as new A3 sedan models. Audi’s new high-performance SUV, the sporty RSQ3, won the "International Engine of the Year 2013" award and seems to be winning hearts as demonstrated by the demand for the newly launched vehicle and, for the first time, our flagship SUV - the 7-seat Q7 TDI - is now available for under $100,000, a move which is proving popular.

"Our focus remains on providing New Zealand customers with new models that meet our unique Kiwi lifestyles, along with value for money via our feature packages and finance options, which are available throughout the dealer network," says Sheed.

Audi has seen particularly strong growth in the South Island this year, as well as Auckland and Hamilton, and Sheed says Audi’s connection to the wider New Zealand market has never been so relevant.

"The popularity of Audi quattro in this market continues to grow as more New Zealanders experience its superior all-wheel drive system. It provides unsurpassed safety and performance handling in any weather condition, making it perfect for our active lifestyles and vast terrains," says Sheed.

Alongside Audi New Zealand’s record-breaking growth, the Audi AG global growth strategy is on track in 2014, with record levels of re-investment back into the brand - focusing on technology, people and plants globally.