Chamonix, which is home to Mont Blanc, the highest mountain in Europe at 4810 metres celebrated the 10th anniversary of its partnership with Cox & Kings at the Cap Horn-Cap Blanc restaurant in Chamonix, France.

The partnership was inked in 2006, when this region was formally introduced to the Indian market by Cox & Kings with the unstinted support of Atout France-France Tourism Development Agency in India.

According to Karan Anand-Head, Relationships, Cox & Kings Ltd., ‘We are proud to be trendsetters and we discovered Chamonix for the Indian market and were ably supported by Atout France and Chamonix Tourism, who realised that this region can attract a large number of Indian tourists.’

To mark the historic occasion, the Deputy Mayor of Chamonix Ms Jacqueline Fattier presented Anand a memento for putting Chamonix on the tourism map of India.

According to Sheetal Munshaw, Director Atout France – France Tourism Development Agency, ‘The fruitful association between Cox and Kings Ltd and Chamonix Mont Blanc has only resulted in progressive developments for this vibrant destination. A popular destination in winter and summer, Chamonix Mont-Blanc continues to enthral Indian visitors with its plethora of varied activities and of course the charm of the majestic Mont Blanc’.

The region has a range of attractions and apart from being home to the highest mountain in Europe travellers can enjoy spectacular views of the Aiguille du Midi cable car (3842 metres), and view the entire snow clad mountain range. Visitors can also enjoy the ‘Step into the Void’ attraction which is an ingenious glass overhanging offering 360-degree panoramic view of the Mont Blanc range. Those interested in adventure can also take on activities such as skiing, helicopter rides offering spectacular views of the Alps, paragliding or even rafting at the foot of the Alps. Families can plan an enjoyable outing at Accro Park which is an adventure park. In addition, the destination also offers many wellness and wellbeing opportunities.