Interdisciplinary Major or Minor
(Bachelor of Arts)

Design Arts brings together studies of image and text to examine both the theory and the process of informative and expressive design for communication. The curriculum includes a series of core courses in graphic or environmental design and studies in the history, applications, and influences of print, video, and interactive communications. The program emphasizes understanding and using the design process as a creative decision-making tool. Students learn to develop and apply problem-solving methods and use design software and hardware, along with traditional image-making techniques, to develop effective design solutions for communication. The same core principles of design are practiced in environmental design with the focus on human scale issues in the settings in which people live and act.

This major provides a contemporary liberal arts education and an array of professional skills for a wide range of careers and advanced study, including graphic design, advertising and marketing, publications management, art direction, creative direction, and multi-media and website design, among others. The environmental design focus provides opportunities in urban planning, graduate studies in architecture and environmental graphic design. The program has a practicum and internship component through which students can gain professional experience in these areas.

Students have access to a technology studio that features design and imaging software and hardware standard to the design profession. A general-access Macintosh computer laboratory also supports the Design Arts program. Students have access to computer-aided design, drawing (CADD) equipment and model-building facilities as well as space for presentation of design solutions to clients and community members.

Students may study abroad or at other campuses in the United States through UW-Green Bay’s participation in international exchange programs and National Student Exchange. Travel courses are another option for obtaining academic credits and completing requirements. For more information, contact the Office of International Education at (920) 465-2413 or see http://www.uwgb.edu/international/.