Reality Video Series

Selling at the Kitchen Table: A Contractor Video Series by Michael O'Grady and Sales-Psychology.com

Episode 1: Selling to the Cheap "I Can Do it Myself" Customer

Meet Joseph, a hard working "average Joe" who proudly admits, "I'm cheap", "I worry about money" and that "I'd rather do it myself than pay someone else to do it". Learn how Mike educates Joe on the best options for his heating and air-conditioning system and see what Joe decides to do.