If you click on the "Guarantee" on top right, they are offering this deal where you pay $20/month, and pay upfront for 6 months = $120. If you haven't booked a wedding in that time, then they will extend the contract for another 6 months free.

They seem to have brides creating profiles looking for vendors, so would it work, to get more business? Thanks!

AHow much would you typically charge for a cake in your area? How many referrals do you expect to get from this? How much of a dent in your margins is the outlay? Are there any vendor testimonials on the site? What is the client demographic, are they typically in your area? Is there a clause which says the referral should earn you a certain amount over the outlay of the subscription before it is classed as a referral? (I.e the referral is useless and uneconomical if it only gains you a small plain cake order). Any help?