A group of residents from Weston-super-Mare have launched a campaign for a review of the location for a new swimming pool planned for the town.

Proposals for a second pool at Hutton Moor Leisure Complex were revealed in May 2018.

However, J21Plus aims to get sufficient public support to demonstrate to North Somerset Council that residents prefer the seafront option.

Spokesman and local resident Dave Stanford said: "Weston is the premier seaside resort on the North Somerset coast and boasts a number of top class facilities, such as, the wide sandy beach, the excellent Grand Pier, first class hotels, pubs and restaurants and a good range of shops.

An artist's impression (Image: Pacific Studio)

"However, being on the Severn Estuary, it lacks that family friendly swim/paddle experience.

"We believe that if a new world class seafront pool was built then it would complete the picture and add significantly to Weston’s appeal.

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Mr Stanford also stressed that a key element of the design would be to include multi-use purposes for use in the off-season, such as ice skating.

Local hotelier Keith Fern has expressed strong support for the plan.

The Midland Hotel owner said: "I believe that a new seafront pool would provide a valuable new attraction for Weston, which would bring in additional visitors who are so important to the local economy.

Hutton Moor Leisure Centre (Image: Google)

The project has also been endorsed by Central ward councillor Robert Payne, who said: ‘I strongly support this project’s aim to provide a world class seafront leisure pool.

"This would demonstrate the council’s commitment to the regeneration of Weston town centre and seafront, and provide a major boost to the town’s economy.

"I am also impressed by the enthusiasm and drive of the team involved which gives hope that this could genuinely come to fruition".