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Tag Archives: Social media

I found another great example of newsjacking. DiGiorno Pizza got attention during the NBC’s Live Sound of Music Broadcast when they tweeted a series of messages drawing attention to how pizza should have been or “must” have been included in this production. This is classic and hilarious newsjacking!

Just Salad gave a great example of how to create buzz with people who already love their product: Faithful Customers.

They sent out 100 skip-the-line pink bowls to faithful customers and then promoted the concept and the buzz took things from there.

A happy Customer who blogged about his pink bowl experience!

Personally I’d never heard of Just Salad, but that may have something to do with me living in a third-world-country. However, I felt myself wishing I had a pink bowl from this restaurant and I could skip lines for a fresh salad! In fact, I think the TSA should provide this sort of thing for lines at the airport! I can see it now…” Hey! You can’t cut in the line…Oh, sorry, I didn’t see your pink carry on bag. Come right on in!”

Ok, so that’s dreaming a bit. However, I think Just Salad did a great job of getting their name out there AND rewarding those who have been faithful to their business.

“For the cost of a bowl, shipping, and a free topping, $20? the small business reached thousands of customers and prospects.”

If you haven’t seen it yet, check out Wibiya’s handy toolbar (see a sample at the bottom of page here). This tool helps increase interactivity and keep people on your site longer. Plus there are revenue generating options integrated if you want to use them!

Wibiya provides a web toolbar that enables blogs and websites to integrate the most exciting services and web applications into their blog or website.

Meaningful relationships are highly sought after treasures, but friendship is taking on a different meaning in a social media world where it has become a race to have the most friends who can be dropped like a bag of soggy chips.

Earlier this year Harvard Professor Greg Mankiw reached the limit of Facebook’s friend list after using his account “for the soul purpose of accumulating ‘friends’.” Then he promplty shut down his account (or at least tried). I don’t really care whether Mankiw wants to be on Facebook, but I think it’s an interesting example of how friendships have become a bulk commodity. Has social media turned friendship into more of a numbers game and less about real relationships?

Personally, Facebook is a tool for staying in touch with friends old and new, kind of how Christmas cards or family newsletters use to be. I use Facebook more as a means to stay in touch and share ideas now and again, but call me old fashioned…I’d rather you send an e-mail than post a message on my wall or send it through Facebook. I am exploring ways to use Facebook for it’s great group and event capabilities which.

So, does Facebook enhance or water down the relationships in your life? For me, Facebook makes me feel closer to people I haven’t seen in years, and it gives me conversation starters and tidbits of information (photos, videos, comments) about my nearby friends that comes in as good conversation starters when we hang out. So, despite the expanding connectinos to friends old and new, I think Facebook can do a lot for connecting friends. For actually building relationships, there’s still nothing like a good face to face conversation.

Advertising on Facebook is convenient, easy to setup and can be pretty effective! We can select a specific audience by age, location, interests, etc. and then bid on how much we are willing to pay per click that we get. A nice thing is that we can limit our expenses per day so we don’t go over budget.

For our leadership conference we wanted to get the news out to the online crowd. Using Facebooks advertising we made one (see at right). We’ve drew about 13% of those who came to our leadership site through this ad.

To track traffic to our websites we make use of Google’s Analytics and run reports for leadership through the free tools Google provides. Pretty handy.