WoW PvP Concern.

Hey everyone! :-)

I have for a long time now been concerned about the PvP aspect of Wow, for years now to be it's been feeling a lot more like Pve with random enemy players around. Where im getting at is: let's take AV for instance (great example) AV used to be my all time favourite BG some years back, during the time when objectives were a part of winning =} back when people would actually have to take bunkers and graveyards and not just run in 2 big zergs to the enemy base and go frenzy on the captain = win.. Because that's what it's become! It's really upsetting because wow has such a great PvP potential but it seems objectives has been forgotten and people just run past eachother, maybe because Blizzard allows it to be possible? What are your thoughts on this topic?