We go to a lot of conferences around here, and most of the time, they let us down. Often the content misses the mark, and more often the whole event is just commercial after commercial for the sponsors. Most upsetting is that even in the digital publishing space, there are few accessible events for publishers. Over the […]

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For example, if […]

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world. Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

More often than not, publishers looking to monetize their websites through display advertising already work with, or are in the process of researching working with, Google AdSense. Google AdSense is a great ad partner for publishers of all sizes because it acts as a one-size-fits all, backfill solution that monetizes 100% of your traffic. Sounds […]

Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be a boon or bust for online publishers? Let’s examine how publishers can use Facebook’s latest efforts to their advantage, and what they need to look out for. Recent articles by the New York Times and […]

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

In our communications with publishers we receive a lot of questions regarding sovrn and the ad tech industry. Here are a few of the more commonly asked questions we see and associated answers: What attributes or characteristics make sovrn publishers successful in your exchange/network? This is one we hear a lot from sovrn publishers. Conveniently […]

Let’s Get Started! Welcome to the sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the awesomeness of their site design. Totally fair! The good news is, if you stick to a few simple guidelines, the user experience and beauty of your content does not have to suffer at all. Check […]

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

Viewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been considered served if it loads on a page but as the technology continues to advance and provide more data, advertisers are expecting more from their online advertising efforts. The new rising standard of whether an […]

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About

sovrn believes independent publishers drive the Internet's creativity and innovation. As a partner advocate to over 20,000 independent publishers, we provide tools and services that help them to better understand, grow, and engage their readers and enable them to monetize of their sites through programmatic advertising.

With over one billion ad requests a day, sovrn's network of independent publishers provides advertisers with unprecedented reach and the ability to engage with difficult-to-reach audiences on the sites they love.

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