Temecula could take over management of the Rod Run, the long-running car show that typically brings thousands of people to Old Town each spring.

A recommendation to do just that will be considered by the full council during the business portion of its City Council meeting, scheduled for 7 p.m. Tuesday, July 23, at the Civic Center’s council chambers, 41000 Main St.

The proposal comes from a subcommittee featuring council members Chuck Washington and Ron Roberts that in early June said the city should “plan and implement” the 2014 Spring Temecula Rod Run.

The nonprofit that used to run the event, the P&R Foundation, disbanded last year when the “R” in P&R, Ray Waite, said he was leaving the area for Texas. With Waite out of the picture, the city sent out a request for proposals to find organizations interested in running the Run, which used to feature both a spring and a fall show in Old Town.

Four organizations applied, including one led by the “P” in P&R, Pat Vesey, and another that included Judy Zulfiqar, a longtime area public relations representative.

Zulfiqar’s RKR Marketing and Advertising ended up scoring highest in the ranking of the proposals, but the subcommittee recommended a city-run event that would be coordinated in conjunction with the work of a committee that includes a member of the Old Town Temecula Association and the Drifters Car Club of Southern California.

City support costs for the spring event are expected to run $63,000, which is in line with the total spent by the city last year.

As per the “working event budget,” which includes securing sponsorship funding for the Run, the city is saying it could make a profit of $35,000.

For years under the P&R Foundation, the Rod Run raised money for local nonprofits, such as the Boys and Girls Clubs of Southwest County. That organization is currently headed by Temecula Mayor Pro Tem Maryann Edwards.

Under the newly proposed city-run setup, net proceeds from the event would be invested in the city Community Services Fund for distribution to four local charities that will be identified by the Rod Run committee.

The city’s run is expected to feature 700 cars, including classics, special interest vehicles, hot rods and custom cars.

Vesey, meanwhile, has started working on a Murrieta Rod Run that will be held in historic downtown Murrieta in early October of this year.

“The Murrieta people are just super to work with,” he said. “It’s really clicking along.”

Proceeds from the event will be used to help renovate the Boys and Girls Club’s Murrieta clubhouse.

Aaron Claverie covers Temecula and Murrieta for The Press-Enterprise. The San Diego State graduate has covered everything from the swirling form of a bullfighter to the machinations at city hall during a career that has included stops in Washington D.C., the U.S.-Mexico border in Texas and Arizona, Baja California, the Imperial Valley and Silicon Valley. He has been honored for both his work as an editor and reporter, including a first place award from the San Diego Society of Professional Journalists. In addition to his coverage of city affairs, Claverie has helped out on both the entertainment and sports desks over the years, covering the Palm Springs International Film Festival, Comic-Con International San Diego, Coachella Valley Music and Arts Festival, the NFL, NCAA football, MLS, NBA and MLB.