"Where 2.0 was the most interesting and provocative conference I have ever attended" —John Frank, Founder and CTO, MetaCarta, Inc.

"The Where 2.0 conference is probably one of the most important meetings of the year for developers of new Web 2.0 mapping technologies." —Frank Taylor, Google Earth Blog

"I can't remember a conference I have attended in the past few years where there was just so much to take-in. [The next] Where 2.0…will be a show not to miss." —Ed Parsons, edparsons.com

"Many companies are trying to position themselves as leaders in the geolocation field this week, which makes sense since the sure-to-be-fascinating Where 2.0 conference kicks off next week." —Rafe Needleman, CNET News.com

"[Where 2.0] presentations provided a stimulating combination of cartographic history, bleeding-edge technologies (many of them still under construction), and debate over how businesses can tap into the new excitement over consumer access to geo-referenced data on the Web." —Wade Roush

Where 2.0 Is a Wrap

The Business of Location

Where is business: where people live, where they go, and where, when, and how they spend their money are now key factors in business success. From product development to distribution, marketing, and sales, location technologies help companies identify, understand, and serve their markets far more effectively than ever before.

Conference Highlights

The O'Reilly Where 2.0 Conference explores the intersection of location technologies and trends in software development, business strategies, and marketing. The source for all things location-aware, Where 2.0 brings together CTOs, marketers, developers, technologists, researchers, geographers, startups, business developers, and entrepreneurs, to shed light on the issues surrounding:

Development - Mobile Get a handle on the latest in mobile development and learn which technologies are proving to be the most efficient and flexible for creating cutting-edge, location-aware mobile apps. See schedule/session info

Business & Strategy Learn how location data not only enables businesses large and small to build corporate strategies but also helps them to be far more nimble as customer attitudes and market conditions change and new opportunities emerge. See schedule/session info