The PSA was filmed for the When We All Vote organization, a nonprofit that launched this week with a mission to recruit Americans to increase voter registration and participation. According to the PSA, four million people this year will turn 18, which is the legal age to vote.

“If we really want our voices to be heard,” Obama says in the clip, “we need to vote in every election; not just for president, but for every office: school board, state house, Senate – all of them.”

State primary elections are underway this summer. The midterm elections are Nov. 6.

McGraw and Hill take their Soul2Soul world tour to the Staples Center in Los Angeles on Saturday (July 21).