How to use tools provided by online review sites to gain more control of listings

How to launch and manage a proactive program to encourage positive reviews

How to create and manage a policy to respond to negative reviews

How to embrace and learn from patient input

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We live in a world where online reviews are now pervasive and often, persuasive. And while you cannot control what patients write online, you can influence the number of positive reviews you receive and control how to respond to negative reviews.

* According to a February 2014 survey from the Journal of the American Medical Association