Cameron's Coffee

BRAND REDESIGN

Cameron’s Coffee came Olson in need of a brand update. In the over saturated world of coffee, we created a system that demands attention and makes they’re 120+ SKUs easier to shop. From floor to ceiling, Olson worked with Cameron’s to create a brand that more accurately represents them as a company. As a designer on the team, I took on creating unique patterns to differentiate the four categories: Roaster's Reserve, Flavored, Premium, and Sustainable.