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April 2014, Vol. 31

Prescriptive analytics: Conquer the next business frontier

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Is an optimized future within our grasp? With prescriptive analytics, it just might be. Businesses have long used data analytics to find out what happened and why. Today, some companies are using prescriptive analytics tools to identify what might happen next. In this issue of CIO Decisions e-zine, SearchCIO Executive Editor Linda Tucci looks at how organizations are using prescriptive analytics not only to identify likely future scenarios but also to recommend steps to optimize those forecasted outcomes.

Also in this issue, Senior News Writer Nicole Laskowski profiles an IT department transformation at Revlon Inc.; Allstate Insurance Co.'s Patricia Coffey shares the leadership skills she's developed as she's moved up the corporate IT ladder; and Laskowski dives into the burgeoning field of biometric authentication, discussing new-wave tools aimed at keeping the enterprise secure.

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