Tag: marketing

When it comes to promoting your business it feels as if there are 101 things you could be doing. In the old days it was easy, you relied on word of mouth and some paid for advertising to get your product on everyone’s lips, but nowadays your promotional activities are spread far and wide. From…

YouTube influencers at the National Portrait Gallery Although synonymous with the rise of influencers such as PewDiePie and Zoella, YouTube’s reign as the principal platform for influencer content is over. At least according to new research released today by Rakuten Marketing. Instagram has dethroned the video streaming site as the most popular platform for…

It seems content marketing is all the rage right now and everyone is into it. You may think that the reason why so many people are into content marketing is because it’s easy, but that is not the case. The reason why content marketing is so popular is because it offers better return on investment…