Marketing is no longer about the stuff you make.

It's About The Stories You Tell. What's Your Story?

Data tells us what's happening. Stories tell us why it matters.

My Strengths & Passions

Define the story. Connect to the audience. Being visible. These three supposedly simple steps are at the heart of my professional expertise.

Digital Strategy

My passion is strategy and showing how digital can open new opportunities for brands. In my 10 years in the Internet industry, I have developed and lead strategies for companies from a wide range of industries (including publishing, retail, finance, healthcare and travel) across the entire digital ecosystem, from the web to social and mobile.

Writing & Journalism

My excitement for all things content stems from my experience in journalism. I have a 10+ background as a (managing) editor and writer for print and interactive media in Europe and the U.S., and besides developing content strategies and managing content initiatives, I have amassed a diverse portfolio of digital content I’ve created.

My Journal

As mentioned in my previous post, I would like to share the slides with you that I’ve created for my presentation of the webinar organized by PR News, titled “SEO Strategies That Will Help Your… [Continue Reading]

I am happy to announce that I will be one of the speakers of an upcoming webinar titled “SEO Strategies That Will Help Your Message Find The Right Audience”. The webinar is organized by PR… [Continue Reading]

What others are saying about me

"He leads with an ethos and commitment to the highest level of expertise."

Lisa Ritscher, Senior Editor, Amazon.com

Words To Live By

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do." (Steve Jobs)