Sales & Marketing

Raising finance is a key part of scaling your business. You get one shot when meeting with a potential investor, and it could be the difference between winning the investment and not. Sam Smith, CEO of finnCap, offers Total Business insight into investment pitches and how to make improvements to your overall presentation.
It’s important to speak…

All businesses will have an aim to get their name out into the public domain — and this is no different for restaurants and cafes. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms.
With Nisbets, catering…

The CEO of Micro-Fresh has warned retailers that they must embrace innovation and disruption if they are to survive.
Speaking this week at Leicester Business Festival, where he will sit on a panel with other entrepreneurs and business leaders, Byron Dixon OBE says that retailers need to look for new ways to differentiate themselves and their…

More than a third of shoppers (35%) say that they would be tempted back to the high street by stores more closely matching the prices of online competitors, a survey by jisp has found.
The survey of 1000 UK consumers went on to reveal that nearly a quarter (22%) cited rewards based on store loyalty would attract them to the high street, while…

The growth of online competition is a common reason why the high-street shop continues to struggle, and even close down. However, there is hope! Online property firm Propsellers have provided the following guide to enlighten retailers about the benefits that embracing technology in their stores can bring to make their retail spaces not only more…

It was recently revealed by consumer champion Which? that customers who stick with the same home insurance provider year after year get charged, on average, £75 more than new customers. This disparity, once discovered, often results in disillusioned customers cancelling policies and switching to rival organisations. It also does not bode well for…

Every business knows the importance of marketing - how else are your potential customers going to hear about you? But do you know what elements of marketing and design are the most influential? PVC banner printing specialists, Where The Trade Buys, explain below.
Colour is often overlooked as a given in design, but it holds a significant…

Following months of scandals surrounding personal data misuse and debates over privacy, instantprint has investigated how people value online and offline marketing, personal data and more to help small businesses find a marketing strategy that best suits their needs.
In a survey conducted in association with Atomik Research, instantprint…

There are currently over 120 industries that have franchised companies, with the franchisee normally receiving help with their site selection and development support, operating manuals, brand standards, quality control, training and business advisory support from the franchisor. It’s easy to see that franchises are popping up everywhere – that’s…

Total Business is a brand new global business publication from Universal Media, whose other highly successful publications include Lawyer Monthly, Finance Monthly and CEO Today. All three magazines and websites are read by hundreds of thousands of legal and business leaders each month.