Lion Chief Executive Officer Rob Murray said the change to the corporate brand is the next stage in the evolution of the company. “We became Lion Nathan National Foods in October 2009 when Kirin Holdings purchased the remaining shares in Lion Nathan, and merged the company with its foods business, National Foods.

“Since then we have come a long way in integrating our business, and our new name reflects our shared purpose and identity.”

The formal rollout will occur in August and continue through to November.