The Apple Car is real: WSJ

Apple is accelerating efforts to build its first electric car, designating it internally as a “committed project” and setting a target date for 2019 to finalize the product, people familiar with the matter said.

It has happened with other markets before, and it will keep happening. ‘What if Apple entered the X business?‘ That question usually sparks excitement among users, and fear among industry incumbents.

The Apple Car is one of these projects that seemed inevitable for the Cupertino-based company, and after several rumors the latest information published on The Wall Street Journal makes that project even more real.

Apple usually arrives to markets with solutions that are better in design and execution than the traditional leaders. The car industry is far more advanced and mature than any other of the markets Apple has ever entered, and we’ve got Tesla as the clear innovator on that front. We’ll see if Apple can improve what Tesla has accomplished.

Frankly, after seeing their latest products, I’m not that excited.

I wonder what Musk will think after reading the news. He will probably smile after discovering that Tesla will at last have a promising rival. Let’s see what the auto industry thinks too. They have room to prepare themselves.