Fast and Furious Cleaning Takes Over Households

7/2/2013 12:39PM

Packaged products giants are increasingly catering to people whose cleaning style is to clean with a million touchups in as little time as possible. And they are willing to pay for products that help them do this. Ellen Byron has details on Lunch Break. Photo: Clorox.

This transcript has been automatically generated and may not be 100% accurate.

... I ... is it time to spend an entire day scrubbing your house yet and so it turns out neither do the majority of Americans to rely on quick touch ups to keep their homes clean and the makers of household cleaners of the fighting became his teeth as he ... is paying off big time ... here this now's a good shake Consumer Comics reporter Ellen Byron Allen ... so ... he use to be that he would take an entire day on the week to scrub their homes hosts changing its changing in that ... people don't even want to spend their Saturdays ... the buyout and ... we still have the time ... on people s much more involved in kids' lives or have other interests aside from ... scrubbing their back on that ... they're using these creeps ... Topshop jobs to meet team ... general order in the house and that we don't have to do those being scrubbing jobs every week and the need to do is more in the kitchen now what part Gadgets frighteningly where ... were cooking the same time are juggling a Blackberry or an I phone or trying to pull into our computer and so we don't we don't have the sort of hands we need to make it easier when are they changing the bottles of these products ... to serve a deal to cope with that as well yes people who love fast cleaning also tend to multi task in a big way ... and SC Johnson the May Queen that's ... actually just launched this year this new types of clean and it's meant to cater to exactly it's got a picture holding right that's right it's all about one handed so let's say I'm on my phone out I can do one handed come ... and clean this our table which I need to hear them on her show any need to clean the same time I got to do with one ... x less damage to get the shots besides this one so one other things we talk about what the products not Clorox Dawn sure on Don for example some of the brain's most Americans wash their dishes has changed ... to become faster ... the old way of washing dishes is filling up your sink with water and still ... letting you just soak a little bit and then washing each one that ... does that mean the people I wanna rant I'm soaking and so they've put a little bit of dish soap on each plate ... and watching as they go on and so in response Don just last month launched Don Platinum ... which is meant to replicate the soaking ... clean in just three minutes ... this whole part of the bottle right I mean I really try to pare down the number of bonds under my sink but they're still ... in time to think I need something from class a mean something for stainless steel ... body working to combine these technologies into one great what are the Kevin put them all in one bottle with a dreamy not yet it after years of trying to convince us that we needed a specific product for every small job in the house they're finding that the screeners dont wanna spend time figuring out which cleaner goes where ... and so there's much more emphasis on multipurpose cleaner this is was even what's ... so Clorox for example quietly ... earlier this year upgraded the formula on their way so that it can handle ... Keach intrigues and that's in addition to ... a lot of other surfaces from ... Finnish cargo into granite stainless steel all in one white and cartridge is that you can pop in and out is that the SC Johnson is tiny figure out the right way to market this new product called smart Swiss right now it's only available on their ... website but it's actually a small garden ... theme of the cartridges that different cleaners ... and enables you to run around your house squirting the relevant here in the relevant spot less waste a different way Lescure Bob XII Ellen Byron think semester being