Boston Pizza has announced a new partnership with Canadian e-gift card provider Buyatab, making it easier than ever to purchase Boston Pizza gift cards online directly from Bostonpizza.com. An e-card works just like a regular plastic gift card but can be ordered online and either printed on paper or reside on the consumer’s mobile device as an email featuring the e-card’s unique 16-digit number.

“Boston Pizza’s new e-card program gives our Guests a quick and convenient way to purchase gifts for family and friends this holiday season and throughout the year,” said Joanne Forrester, Vice President of Marketing, Boston Pizza International. “The partnership with Buyatab will enhance our online gift card experience and contribute to the growth of our gift card business.”

Boston Pizza will also continue to sell plastic gift cards in-store. Guests who purchase a minimum of $50 in Boston Pizza gift cards in-store will receive a coupon entitling them to a free individual pizza or Create Your Own pasta (valid from January 4 – 31, 2012, for dine-in only). Boston Pizza gift cards are also available through a number of third-party vendors such as Safeway, Loblaws, Metro, Sobeys, Shell, Petro Canada and online at airmiles.ca.