Hotels and air have historically been the biggest pieces of OTA business, but 2018 kicked off with a flurry of activity around the less-talked-about segments like activities, packaging, rail and car. Public online travel companies made alignments and acquisitions, and rolled out technology and product enhancements, all in the name of offering a fuller plate of travel services. Meanwhile, currencies rebounded in some parts of the world but remained volatile in others. Collective gross bookings from 10 publicly reported companies rose 22% in the first half of 2018 (1H18).

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Big changes from the very top marked a new era
for online travel’s biggest public companies in 2017. Booking Holdings (formerly
The Priceline Group) started the year under the new leadership of Glenn Fogel,
while Expedia kicked off Q3 with Mark Okerstrom stepping up as CEO after Dara Khosrowshahi