LE

Assuming you've had it less than six months, the shop you bought it from have to repair replace or refund, unless they can prove that it is not faulty. Even after six months, it is still the seller's responsibility rather than the manufacturer's, though the onus is on you to show that the item was faulty at the time of purchase. Have a check of the documentation or the Seiko website for your specific model to see what the tolerance is, before the shopkeeper tries to pull the wool over your eyes.

LE

When you say "automatic" I presume you mean an automatic mechanical watch? I only ask as some people refer to the Seiko Kinetic range as "automatic". If it's an automatic mechanical watch, then COSC Chronometer standards allow a maximum of +6/-4 per day. As it's not going to be COSC rated, then you should expect it to keep around +/-10 seconds per day at worst, you might be able to achied +/-2 seconds per day. The advantage of a proper mechanical watch is that it can be regulated. As it's within warranty it should be regulated under that.

If it's a quartz Kinetic type watch, then you should be expecting at worst +/-2 per day, but most will do that per month.

Telling you that it's normal for an automatic watch to lose 30 seconds a day is simply wrong, even if it's at the cheap end of mechanical watches.

You need to decide what's important to you. If accuracy is everything, then buy a G-Shock tough solar watch with multi band radio reception. You'll pick one up for much less than the Seiko. If you want something to be proud of, spend a bit more and get a tidy Swiss mechanical watch, lots about and everyone will give you their opinion, just choose wisely and enjoy. Pick something that you like and tell everyone else to go hang.

LE

Guys, Just a guess, but I'm thinking that if the OP paid a ton for his automatic Seiko, he ain't gonna be spending the money for a Planet Ocean (the next watch on my list). How's about we give him some choices a bit lower down the pay scales?

LE

Sunray Minor has found you a couple of doozies there, well priced too.

If you want to get into the world of watches, and it's a bug that bites, just ask lots of guys on here, then start second hand (no pun intended), with reputable dealers. Don't try to buy from ebay as you'll get your fingers burnt with fakes. Some are really good and can be difficult to spot.