US Census Demographics Tool

For the market research and marketing community, Troubadour Research & Consulting is proud to offer the Sampling Demographics Drill Down Tool.

Based on the weighting schemes used in the United States Census American Community Survey 2013, this utility provides estimates of the demographic distributions when you need to filter to specific criteria.

These distributions will help in setting appropriate demographic quotas, sampling targets, or weighting algorithms to ensure that your data is even more representative of your target population. You will also find this little gem useful when working on a market sizing study.