So who loves Magnum? I do! My favourite is usually the Almond Magnum but now for 6 weeks (16 July – 25 August 2013) in Westfield Sydney you can design your own Magnum from a range of 18 toppings. Admittedly when I visited not all the toppings were available to choose from so perhaps there's been some initial stocking issues which will hopefully be ironed out. I haven't seen this much buzz since the opening of Ladurée. The line up on the second day wasn't too bad when I went which took about 20 minutes all up. It's a lot longer than I'd want it to take but good things do take time and I thought it was worth $7 for something a bit different and fun. I picked a dark chocolate coating and four toppings of chopped macadamias, chopped pistachios, rose petals and toasted coconut flakes with a white chocolate drizzle on top. Flavours worked well together and for Magnum lovers it's something unique and special for the taste buds. It's a pity the chocolate coating doesn't really freeze as hard as what you'd expect straight from the freezer and unfortunately my stick was left a bit messy from the process. Some toppings may stick better than others so I think the smaller and lighter the toppings the more successful it will adhere to your Magnum coating. It would be great if they went into a blast freezer for a few minutes at the end to really get a hard chocolate shell for maximum enjoyment when eating.

SNAPSHOT REVIEW:

PROS: You get to choose the toppings and watch it being made, Friendly and helpful service, Sugar fix achieved

CONS: It cost more than a normal Magnum, It's only around for 6 weeks, It can take a while depending on how long the queue is, Not all the toppings were available when I visited

MUST TRY: Avoid busy times and try it at least once

VERDICT: A fun experience to be able to design your own ice cream and see it being made in front of you

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Simon Food Favourites Magnum Creation ($7)SIMON FAVOURITE :-)

Line up and order your coating, toppings and drizzle

Toppings station

Shake it up baby

Chocolate dipping station

Toppings added to chocolate coating while still wet

Drizzle added

Final creation — allow chocolate to set for a minute or two. Wish it could go in a blast freezer for a couple of minutes to set extra hard

Cute idea by Streets, but $7 is just plain ridiculous. That is a hell of a lot to be charging punters for something that they are doing to promote their product. Promoting with a profit? If so well done Streets.

hi next stop food, i might be tempted to try again as long as the line isn't too long to wait

hi amy, keep me posted what toppings you decide to go with if you go

hi sara, i guess i've paid a lot more for a lot less so it all evens out but you're right that it's a big promotion for themselves although I guess it's not cheap having it in Westfield Sydney and all the staffing etc. if it was cheaper i'd be having it a few more times.

hi joey, definitely both although if it was a permanent shop i reckon it would be popular with the tourists

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Simon Leong

Passionate Sydney food blogger in search of the best dishes around the world and writing reviews to whet your appetite. Feel free to email me your recommendations of where to eat simonleong[at]hotmail[dot]com