blogging

“Why should I give free advice?” That’s a question we sometimes hear when we advise clients to blog, answer questions in public forums and generally offer professional insight to their audiences. It’s a reasonable query, since these educated folks are … Read More

Just a few weeks ago, I attended Digital Summit Atlanta, a conference focused on online marketing and its many opportunities. Always informative and on the cutting edge of digital marketing, I learned about emerging trends, what digital endeavors aren’t worth … Read More

Almost every accounting firm has a blog, but how often do they post? How long are the articles, and how long does it take to write them? Do you find yourself wondering if your blogging practices are the norm? Andy … Read More

Blogging is one of the most rewarding ways to reach out to your audience. It’s an easy way to communicate useful information that can benefit your clients and colleagues. Writing blog posts demands a time commitment, but it offers a nice opportunity … Read More

Blogging and tweeting are popular ways to share content in an effort to market your accounting firm, and for good reason. They are not, however, the only options available to you. Though it’s easy to fall into a rut, savvy … Read More

Grow your firm and give your online presence a boost! Wouldn’t it be great if someone could write a practical guide for marketing your firm online? Ponder it no more! Bonnie Buol Ruszczyk of bbr marketing, along with fellow firm members … Read More

The challenge of coming up with content ideas becomes intimidating indeed when would-be bloggers, tweeters and posters suffer from the delusion that each topic they tackle has to be ground-breaking. There’s no need for stress on that point though, because … Read More

A guide to finding the perfect length for your content You’re fully cognizant of the distinction between a tweet and a status update. You blog religiously. You grasp the finer points of using LinkedIn for professional networking. But do you … Read More

One of the best ways to improve your website SEO and increase website traffic is to create and regularly contribute to a blog on your website. When you are providing useful, quality information, it helps set you apart from the … Read More

Inbound marketing and outbound marketing have an unusual relationship. At their core, they are two diametrically opposed strategies to achieve a common outcome. Both exist to draw new clients, enhance firm reputation and increase business. But the approaches are more … Read More

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About Marketing Ideas for CPAs

This blog was created to provide tips, analyze trends and share ideas to help you market your accounting firm. Whether you are a marketing professional, a firm administrator, a partner or a sole practitioner, we encourage feedback and ideas, so feel free to reach out to us at any time. We want Marketing Ideas for CPAs to be a community where the accounting marketing profession comes to learn and interact with peers.

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