The 45-second segment caused a social media uproar on the station's Facebook page. What follows is a sampling of the hundreds of comments that were made today, along with some of the canned replies from the page's admin:

“This was an innocent man who roamed my neighborhood for 11 years and so me and my children and grandchildren would get ice cream,” said Janine Rapier. “In fact, he grew up with my family."

Rapier's brother built the cross that is now adorned with flowers in honor of 63-year old Gilberto Hernandez-Vazquez, the neighborhood ice cream man. Janine still has the hot peppers she planned to give him Thursday night.

“He was saving up to actually go back to Mexico where his family is located,” said Joaquin Manzanales. “It's horrible this happened. He was a good guy around the neighborhood, he really was. Even on scorching hot days he would give the kids free ice cream."

The neighborhood already misses his generosity, his gentle smile, the sound of the horn on his cart. It will be hard to explain to the children.

“A half-hour before this happened I was walking my dog and he was selling ice cream,” said Dawn Dvorak. “I said hi and he wanted to know if I wanted ice cream, but didn't have a dollar on me. I was going to go later on to get some ice cream from him and this all happened. It's tragic. I hope they find out who did this to him."