This Privacy Policy (this “Privacy Policy“) discloses the privacy practices for the “Yext App” and “Location Scan App” (each, the “Application“) operated by Yext, Inc. (“Yext”, “us” or “we”). Yext acts as data controller for the data processing operations described in this Privacy Policy.

We understand the importance that users place on privacy and have designed this Privacy Policy to describe our information-gathering and dissemination practices. You agree to this Privacy Policy when you download, access or use the Application. If you do not agree to this Privacy Policy, please do not download or use the Application.

Please note that we reserve the right to review and update this Privacy Policy from time to time. If we make any material changes to the Privacy Policy, we will notify you by email if you have an account with us and by means of a general notice on the Application page. The changes will then come into effect a reasonable amount of time after we have uploaded the general notice on the Application page. If you use the Application after the amended Privacy Policy becomes effective, you will be deemed to have agreed to the amended Privacy Policy.

This Privacy Policy addresses the following:

Information that we collect about you.

What we do with the information that we collect.

With whom we share the information we collect.

Advertising and our opt-out policy/do not track.

Our policy on correcting and updating Personal Information and deactivation of your account.

EU-U.S. Privacy Shield.

U.S.-Swiss Safe Harbor.

Miscellaneous.

INFORMATION THAT WE COLLECT ABOUT YOU

Information Provided by You Upon Registration. When you register for an account on an Application, we may collect some or all of the following information that allows us to identify you (“Personal Information“):

Name

E-mail address

Phone number

Business name

Business URL

Information Provided When You Contact Us.When you voluntarily fill out a form indicating that you wish to partner with Yext, we may collect the following Personal Information:

Name

E-mail address

Phone number

Business name

Business URL

LocationInformation.If you consent to us doing so, we may collect PersonalInformationregarding your current location.

Passively Collected Information. In addition to the information that you may provide upon download and/or registration, the Application may collect and store certain information automatically, even if you are not logged into the Application, including but not limited to the following:

Device and usage information– that may include (i) information specific to the device you use to access the Application (including, but not limited to, make, model, operating system, advertising identifier, language, carrier and similar information) and (ii) information about your use of features, functions, or notifications on the device;

Mobile analytics–such as how often you use the Application, the events that occur within the Application, aggregated usage, performance data, and where the Application was downloaded from. We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information. We do not link the information we store within the analytics software to any Personal Information you submit within the Application.

WHAT WE DO WITH THE INFORMATION WE COLLECT

If you provide Personal Information to us for a certain reason, we will use the Personal Information in connection with the reason for which it was provided. In particular:

Information Provided by You Upon Registration. We may use thisPersonal Information to administer your access to the Application, verify your identity, and provide our services to you.

Information Provided When You Contact Us. We may use this Personal Information to understand and respond to your request to partner with us.

General uses. We may also use your Personal Information to improve and personalize your experience with us, and, with your consent where necessary, send you information about us and keep you informed of our other products and services that may be of interest to you.

Passively Collected Information.We use passively collected information to monitor and maintain the performance of the Application, analyze trends, usage and activities in connection with our services, validate users and ensure their technological compatibility with users, and optimize our marketing efforts. We may also combine your advertising identifier with other information, including Personal Information.

Aggregate data.We may use your Personal Information to create aggregate data which does not include any Personal Information and which cannot be used to identify you. For example, aggregate data may include data that describes the general demographics, usage or other characteristics of the Application’s users and the domain names of our users’ Internet service providers. We reserve the right to transfer and/or sell aggregate or group data about the Application’s users for lawful purposes.

EU Residents – International Data Transfers. The information that we collect from EU residents may be transferred to, stored, and processed in the United States and other countries outside the European Economic Area (“EEA”) that do not have the same data protection laws as your jurisdiction. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By using the Application or providing your information, you agree to this transfer, storing, and processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

WITH WHOM WE SHARE THE INFORMATION WE COLLECT

We will share your Personal Information with third parties only in the ways that are described in this Privacy Policy. We do not sell your Personal Information to third parties.

Service Providers. We, like many businesses, sometimes hire other companies (“Service Providers“) to perform certain business-related functions. Examples include mailing information, maintaining databases and hosting services. When we employ a Service Provider to perform a function of this nature, we provide it with the information that it needs to perform its specific function, which may includePersonal Informationand other information that you provide to us via the Application. These companies are authorized to use your Personal Information only as necessary to provide these services to us.

Legal Requirements.We may disclosePersonal Informationif required to do so by law or in the good faith belief that such action is necessary to (a) comply with a subpoena or similar legal obligation, (b) protect and defend our rights or property, (c) act in urgent circumstances to protect the personal safety of users of any Application or the public, (d) protect against legal liability, or (e) or as otherwise required or permitted by law.

Business Transfers.As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event,Personal Informationmay be part of the transferred assets. You will be notified via email and/or a prominent notice on the Application of any change in ownership or uses of yourPersonal Information, as well as any choices you may have regarding yourPersonal Information.

Aggregate Data. We may disclose aggregate data for lawful purposes. We may also create internal reports on aggregated user demographics and traffic patterns and share these reports with our Service Providers and partners.

AdVERTISING AND OUR OPT-OUT POLICY/Do Not Track

Yext may use the information received to provide you with advertising based on your browsing activities and interests. To opt-out of targeted advertising delivered by us, you should be able to adjust the advertising settings on your mobile device or to opt-out of interest-based ads on a company by company basis, you can click here (or if located in the European Union, here).

If you allow the Application to send you push notifications, we may send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level.

We do not take action in response to do-not-track signals at this time. To stop all collection of information by the Application, uninstall the Application from your device. To withdraw consent for our collection, use, and transfer of precise location information, you should be able to adjust the location settings on your mobile device. For instructions on how to use these tools, please see your device settings. To stop receiving marketing e-mails from us, please follow the unsubscribe instructions in the marketing email or send an e-mail with your e-mail address to service@yext.com. To stop receiving marketing phone calls from us, please send an email with your e-mail address and phone number to service@yext.com.

Service Related Announcements. We will also send you service related e-mail announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an e-mail. You do not have an option to opt out of these e-mails, which are not promotional in nature.

You may access, correct, update or delete your Personal Information, or deactivate your account, by emailing our Customer Support at service@yext.com with information necessary for us to process your request. We will respond to your request to access your Personal Information within 30 days. We may need to verify your identity before granting access to Personal Information in our custody or control.

EU-U.S. PRIVACY SHIELD

Yext participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework regarding the collection, use and onward transfer of personal data from the European Economic Area. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield website.

U.S.-SWISS SAFE HARBOR

Yext complies with the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from Switzerland. Yext has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Yext’s certification, please visit http://www.export.gov/safeharbor.

MISCELLANEOUS

Other Websites and Applications.The Application may contain links to third party owned and/or operated websites and/or applications. We are not responsible for the privacy practices or the content of these third parties. We suggest that you contact these third parties directly for information regarding their privacy, security and data practices.

Security and Retention. We take commercially reasonable steps to protect information from loss, misuse, unauthorized access, disclosure, alteration and destruction. However, no Internet transmission is ever fully secure or error free. Please keep this in mind when disclosing any information to us or to any other party via the Internet. The security of your information is important to us. When you enter sensitive information (such as login credentials) on the Application, we encrypt the transmission of that information using secure socket layer technology (SSL). If you have any questions about security on the Application, you can contact us at service@yext.com. We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements.

Minors.Visitors under 18 years of age are not permitted to use and/or submit their Personal Information to any Application. We do not knowingly solicit or collect information from visitors under 18 years of age. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.

Contacting Us. If you have any questions about this Privacy Policy or our privacy practices, please feel free to contact us atprivacy@yext.comor at: