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'Lootera' collects 5 crores on the opening day

The
much hyped movie ‘Lootera’ was released yesterday on 5th July all over India with low
footfalls.

The
movie is directed by film maker Vikramaditya Motwane and is jointly produced by
Shobha Kapoor, Ekta Kapoor, Anurak Kashyap and Vikas Behl. The lead actors are
Ranveer Singh and Sonakshi Sinha. This high budget movie received very good
response from the preview shows. For the last one week before its scheduled
formal release, the makers of the movie held previews for Bollywood fraternity.
They appreciated the movie for its 50’s old look, cinematography, songs and
intense chemistry between Ranveer and Sonakshi.

Backed
by the positive reviews from the preview shows and heavy promotions of the
movie, the producers had expected a bombastic response on the first day of its
opening. On the contrary, ‘Lootera’ received a cold response from the
audiences. The movie recorded 30-35% occupancy at multiplexes in the
morning and noon shows. This occupancy is received from
metro cities. The occupancy rates at the single screens outside the metros
were even poorer.

‘Lootera’
has a different story. It is based on the story ‘The Last Leaf’ by O Henry. Set
in the 50’s this movie shows a period romance. The movie observes an intense
romance between Sonakshi and Ranveer which leads to extreme betrayal and
finally leads to redemption. The story is offbeat from the other recent
commercial successes. The makers of the movie are expecting a better business
at the box office in the coming week. Few trade analysts also feel that the
movie will bring better business on Saturday and Sunday.

‘Lootera’
was released with another movie ‘Policegiri’ in which Sanjay Dutt has played
the lead. ‘Policegiri’ also received cold response from audiences. Sanjay could
not promote the movie as he is in jail.

Rajesh
Thadani of Multimedia Combines said, “‘Lootera’ opened with 20 per cent
all-India and in Mumbai, at 18-20 per cent. The review of the film is good but
it will do well in very select multiplexes as it is for a niche
audience. ‘Policegiri’ opened with 10 per cent, both all-India and
Mumbai and has been assigned very limited shows in multiplexes.”

Brijesh
Tandon of H K Tandon and Co said, “Lootera is doing well in Delhi
but very badly in UP. It’s the opposite with ‘Policegiri’. ‘Lootera’ is a slow film and UP
audiences just don’t get it. ‘Lootera’ took an opening of 40 per cent in Delhi
and 5 per cent in UP, whereas ‘Policegiri’took
an opening of 30 per cent in UP and 10 per cent in Delhi.”