Company hopes to stimulate discussion of plastic pollution

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These vacuum cleaners are made with plastic trash from different parts of the world. Represented, from left, are the North Sea, the Indian Ocean, the Mediterranean Sea, the Pacific Ocean and the Baltic Sea.

HONOLULU — There's a story behind the blue, white and green plastic covering the surface of the Pacific Ocean vacuum cleaner. They're tiny bits of plastic collected from one of Hawaii's dirtiest beaches, Kahuku, where waves dump trash from the Pacific all day long.

The machine made by Electrolux AB is fully functional and can suck up dirt from a rug like any other vacuum. But the company said it wants the device to serve as an object that provokes a conversation about the large volumes of plastic trash that are polluting the world's oceans.

The Stockholm-based company has also made four other vacuums, each from plastic trash collected in the Indian Ocean and the Mediterranean, North and Baltic seas. None of the five are for commercial sale.

Cecilia Nord, vice president for sustainability and environmental affairs at Electrolux's floor care and small appliances division, said many groups are doing their best to clean the ocean and beaches of plastic.

But the problem keeps growing because people continue to consume more plastic without recycling it afterward, she said.

"We — as a big manufacturer with a global reach — can start a debate and hopefully can contribute to addressing the root cause," Nord said.

Electrolux received its Pacific Ocean plastic from a Hawaii-based volunteer group that cleans up Kahuku beach once a week. The remote shoreline is one of Oahu's dirtiest, in part because current flows tend to deposit trash on that side of the island.

Garbage also quickly accumulates at Kahuku because the beach is behind two private properties and can't be easily visited by beachgoers who pick up trash on Hawaii's more populated shorelines every day.

Plastic breaks down into smaller pieces slowly over time but doesn't ever completely disappear. In the ocean, currents carry the small bits to areas where massive gyres of plastic garbage have formed.

NOAA via AP

Trash is seen on the shore in Kahuku, Hawaii, one of the sites chosen for the Electrolux awareness program.

One spot between Hawaii and California the size of Texas has been dubbed the "Great Pacific Garbage Patch." Researchers recently found a similar plastic trash gyre in the Atlantic between Bermuda and Portugal's Azores islands.