The Most Popular Hashtags in the Events Industry

Ok, all kidding aside. The serious part is coming. Hashtags are not a secret know-how anymore. Everyone is using it. It simplifies search, emphasizes the main idea, unites conversations around things and just plain cool. People got used to using it. Therefore, businesses shouldn’t lag behind. Using hashtags you can easily get your event audience to create the buzz on social media. So, let me walk you through Hashtagslandistan.

How to set up a hashtag for an event

That`s easy! As easy as pie! Only 5 steps and (presto!) we’re done.

1. Understand your audience

Do your attendees use hashtags? Wait a sec. Do they have access to Facebook, Instagram, Twitter etc.? If yes – are they between the ages of 15 and 45 (these group of people is more likely to use hashtags)? If yes – undoubtedly go on to step number 2.

2. Brainstorm hashtag ideas

Be unique. That`s your mantra. Your MUST be in here. First of all, come up with as many ideas as you can. If you got stuck and your creative juices aren’t flowing. There’s no need to worry. Use online hashtag generators (e.g. Hashtagify.me, RiteTag, and Trendsmap). They can generate hashtag ideas for you. Write down the list of brainstormed hashtags for your event and snag the best one.

Some suggestions for choosing the most suitable hashtag:

Keep it short and memorable

Don’t overthink this: use keywords related to your event

Be special and weird but within reason

3. Search for the hashtag

The probability of non-uniqueness is high, but our goal is to find a 100% unique hashtag. Therefore, don’t forget to check your originality before you start using it.

4. Promote your event with the hashtag

That`s part of your event’s branding activities. The right promotion of your event can create a buzz. Thus, use the hashtag on every single one of your posts about the event. It will help you get people interested and involved.

5. Engage with hashtag users and repost

While engaging you’re letting people know that you appreciate their engagement. So, don’t hesitate to like and comment on posts by people using your hashtag, tag people (who are using your hashtag) on Facebook, Twitter, and Instagram etc.

The engagement should not be allowed to slide.

Benefits of hashtag and where you can use them

You will find many positives while hashtagging your posts. The most visible are:

Increased viewership

Create new customers (prospects, leads)

Additional branding

Build social followers

Track your competition

You can hashtag events.in such social networks:

Twitter

Facebook

Google+

Instagram

YouTube

Tumblr

Pinterest

Linkedin

How to use them for advertising your event

Here are the lists of the do`s and don’ts for making the best hashtags for events:

Do:

Be specific

Cater hashtags to the social network you’re using

Be relevant and search for the unbranded hashtag

Don`t:

Go too long or too clever

Have more hashtags than words

Hashtag everything

Popular Hashtags in the Events Industry:

Let`s tests the waters and take a look at some popular event hashtags! We already did the research for you. Welcome to the list of hashtags for event planners!