SummaryThe Hungarian Wine market is led by the Still Wine category in both value and volume terms while the Fortified Wine is forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market. Balatonboglari Borgazdasag Zrt is the leading player in the Hungarian Wine market.

Key FindingsThe Wine market in Hungary is forecast to register a CAGR of 4.8% during 2015-2020.

The Fortified Wine category is forecast to register the fastest volume growth.

Consumers in Hungary are opting for value for money products in the Wine market.

The Champagne segment is expected to gain maximum share growth within the Sparkling Wine category.

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Paper & Board; container data for: Bottle and Bag-In-Box

Reasons To BuyIdentify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning