Much has been made recently about how the US Presidential Campaigns have been allowed to utilise SMS for fundraising and this has raised awareness of the avenue but it is not just for Donkeys and Elephants.

SMS Fund for fundraising has been used by Charities for many years as a way to generate donations especially from the younger markets, some campaigns with more success than others. Is Obama Inc. a charity or does Romney really need your $5 when Corporate America is bank rolling their luncheons? Probably not, but [...]

As media continues to increasingly be more mobile, particularly with the fast-rising smart phone and tablet markets, marketers are aggressively searching for new ways to reach their on-the-go audiences. Bulletin Campaigner provides marketers with one of the most powerful and effective avenues to contact, and be contacted by, customers and consumers in the rapidly growing new mobile world by engaging audiences via SMS messages on their mobile phones. The effectiveness of SMS campaigns can, in part, be contributed to the ubiquitous aspect of SMS messages – they are accessible on all mobile phones.

QR (Quick Response) codes are gaining popularity due to their mass adoption by larger global brands and the fact they can carry quite a lot of information. You may have seen these little squares used on labels of your favourite soda, or perhaps on a billboard or magazine advert. QR codes can carry a myriad of information, in fact you’d be amazed at how much can be stored within a QR code and you’d also be surprised to find out that due to nifty error correction up to 30% of the QR code can be damaged with the resultant [...]