The result was Reyataz SoundJam, an expandable EyeBlaster unit that invites visitors to create their own beat mix using words, special effects and music loops. The audible repetition of the brand name resulted in strong brand recall in our usability studies.

Bank Of America Application UI GuideBank of America sought to unify their internal securities applications in preparation for offering them to external, institutional clients. After establishing project principles with corporate brand...

EMI Music Publishing Web Site RedesignEMI Music Publishing is the largest music publisher in the world. In 2003, the company sought a new business-to-business site that to allow EMI-MP to build a two-way relationship with its customers....

HMHnyc Storehttp://hmhnyc.com/store/store.html Conceptualized as an innovative way to browse through a catalog of products, the HMHNYC online store was designed to condense an entire e-commerce site on one single...

IconIntranetIconIntranet was designed in 2001 as the global intranet for IconMedialab (now LBi International), the parent company of IconNicholson. This was a fun project for me as I love designing for content...

Jen Chen + Peter Evans Wedding 360Wedding Invitations for the wedding of Jen Chen and Peter Evans. The design is my interpretation of the marriage between the two cultures (Chinese vs Western) and their unique sensibilities and...

Light To Unite 2006Light to Unite is an annual campaign created by Bristol-Myers Squibb to raise awareness and funds for HIV/AIDS treatment and prevention in the U.S. The site raises money by allowing visitors to light...

Mastercard Advisors Business Intelligence PortalMasterCard Advisors, the professional services arm of MasterCard Worldwide, approached IconNicholson to design the user interface for PortfolioAnalytics, a secure business intelligence portal which...

Project Rebirth Web Site RedesignProject Rebirth provides real time access to ongoing World Trade Center reconstruction activities and events. My role in this project was to design the interaction and to develop the XML-driven...

Regus Group Web Site RedesignRegus Group is the world’s largest provider of workplace solutions, offering offices, meeting rooms and virtual offices across 400 cities in 70 countries. The group comprises of three brand sites:...

Social RetailingSocial Retailing (SM) is a concept created by IconNicholson for Nanette Lepore in 2007. It was conceptualized in late 2006 and unveiled at the annual National Retail Federation Show in 2007 (NRF07)....

Web Vomit Prototype With Reed Kram Rem KoolhaasTo realize Prada’s vision for a new shopping experience, IconNicholson was engaged in a unique collaboration to lead the development of the new Manhattan store – the first of its kind. Working in...