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1.
#SMX #21C3
@danleibson
@localseoguide
What Local SEO Ranking Factors Really Matter?
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SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm

2.
#SMX #21C3
@danleibson
@localseoguide
§ Making the world a better place
through constructing elegant
hierarchies for maximum code
reuse & extensibility.
§ We also do SEO for large websites,
national to local brands and
agencies.
About The Company

3.
#SMX #21C3
@danleibson
@localseoguide
§ Andrew Shotland is a pain
medication-dependent,
misanthropic SEO who’s seen one
too many site migrations gone
bad…
§ Dan Leibson is a hotshot SEO with
a mysterious past and a chip on his
shoulder.
About Us

5.
#SMX #21C3
@danleibson
@localseoguide
The Quest for the Perfect Local SEO Ranking Factors
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SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm

6.
#SMX #21C3
@danleibson
@localseoguide
A Method To the Madness
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SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm

9.
#SMX #21C3
@danleibson
@localseoguide
TITLE SLIDE ALTERNATIVE LAYOUT w/
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THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
Great Partners

23.
#SMX #21C3
@danleibson
@localseoguide
§ “As the Internet and our
understanding of the Internet have
grown in complexity, the Toolbar
PageRank score has become less
useful to users as a single isolated
metric. Retiring the PageRank
display from Toolbar helps avoide
confusing users and webmasters
about the signiﬁcance of the
metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/

24.
#SMX #21C3
@danleibson
@localseoguide
THANK YOU!
SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local
Search Algorithm
What may not work?

32.
#SMX #21C3
@danleibson
@localseoguide
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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