About TV Ad Spending
TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.

The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.

[Covered in this Report]
This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market.

[Key Questions Answered in this Report]
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

世界における投資銀行のIT支出市場2015-2019 IRTNTR7283 / Technavio / 2015年10月21日 / 当調査レポートでは、世界における投資銀行のIT支出市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、世界における投資銀行のIT支出市場規模及び予測、カテゴリー別分析、地域別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...Global IT Spending by Investment Banks - Market Research 2015-2019 Covering: The market size and forecast of the global IT spending by investment banks until 2019. The report includes an in-depth analysis of the emerging trends impacting the leading regions of the market such as the Americas, APAC, and EMEA along with their market shares. The leading vendors analyzed in this market research report include Accenture, Cognizant, Infosys, and TCS. Research scope and outlook of IT spending by investment banks The global IT spending in investment banking is primarily driven by changing worldwide regulation compliances. This research report predicts that...

世界のeラーニングITインフラ支出市場2015-2019 IRTNTR7282 / Technavio / 2015年10月14日 / 当調査レポートでは、世界のeラーニングITインフラ支出市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、世界のeラーニングITインフラ支出市場規模及び予測、カテゴリー別分析、地域別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...Technavio market analysts predict that gamification and massive open online courses (MOOCs) will drive the global e-Learning market, and help IT infrastructure spending in the sector reach a market size of close to $104 billion by 2019. MOOCs refer to online courses allowing free access to an unlimited number of users. Several e-Learning start-ups have partnered with universities such as Harvard, MIT, and Princeton to offer MOOCs. Market forecast over the next four years indicates a growing shift in educational organizations with the incorporation of MOOCs to impart education at minimal costs. Increased government support and IT infrastructure spending by...

世界の金融産業におけるビックデータIT支出市場2015-2019 IRTNTR7055 / Technavio / 2015年9月30日 / 当調査レポートでは、世界の金融産業におけるビックデータIT支出市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、世界の金融産業におけるビックデータIT支出市場規模及び予測、製品別分析、地域別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...About big data IT spending in financial services The financial services are among the most data-driven industries. Financial services institutions operate within regulatory environments that require firms to store and analyze several years of transactional data. For making the most from the businesses, financial services relies on relational technologies coupled with business intelligence tools to handle the ever increasing data and analytics burden. In today’s world of information, the financial service industry is witnessing a disruptive change in the way do businesses worldwide. Regulatory reforms majorly drive this change. Ailing business and customer settlements, continuous economic crisis in other industry...

世界の医療産業におけるIT支出市場2015-2019 IRTNTR7221 / Technavio / 2015年9月23日 / 当調査レポートでは、世界の医療産業におけるIT支出市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、世界の医療産業におけるIT支出市場規模及び予測、カテゴリー別分析、地域別分析、市場の成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...About healthcare IT spending Healthcare enterprises worldwide have become increasingly dependent on technology and various IT products, solutions, and services to run their business and drive revenue growth. Healthcare IT systems improve the quality and efficiency of the services delivered in the healthcare industry. IT in healthcare is essential to develop a secure environment for patient data storage and maintain a uniform flow of information. These services help reinvent organizations by facilitating the development of more cost-effective structures and centralization of their processes. Both the private and public sector’s healthcare organizations are engaging in projects that depend heavily on IT....

ソーシャルネットワーキングの世界市場2015-2019 IRTNTR6646 / Technavio / 2015年8月5日 / ...About Social Networking Market Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term social media is defined as a platform, such as websites and applications, that enable users to participate in social networking activities by creating, sharing or exchanging information, ideas, and pictures/videos. Social media is not limited to Facebook, Twitter, and Google+. Currently there are more than 800 active social networking sites and several platforms, including mobile applications and digital pages for people to interact. Technavio analysts forecast the global social networking ad-spending...

米国のモバイル広告支出市場2015-2019 IRTNTR6773 / Technavio / 2015年7月29日 / 当調査レポートでは、米国のモバイル広告支出市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、米国のモバイル広告支出市場規模及び予測、種類別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising. Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07%...

世界における3PLのIT投資市場2015-2019 IRTNTR6373 / Technavio / 2015年7月22日 / 当調査レポートでは、世界における3PLのIT投資市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、世界における3PLのIT投資市場規模及び予測、用途別分析、地域別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...About Global IT Spending by 3PL The 3PL market is growing, especially in emerging countries, as it involves cheap labor, improved infrastructure, and loosening of barriers to trade. In Asia, China remains one of the largest markets for 3PL. However, it is gradually moving toward maturity. The logistics comprises various risks and obstacles, which include cumbersome clearance processes, lack of transport infrastructure, and inefficiencies in logistic processes. 3PL markets are still recovering from the 2008 recession and Eurozone crisis, which is leading to sluggish demand for logistic services in Europe. With the GDP in countries with mature markets hovering around...

広告支出の世界市場2015-2019 IRTNTR6194 / Technavio / 2015年7月8日 / 当調査レポートでは、広告支出の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、広告支出の世界市場規模及び予測、種類別分析、地域別分析、主要国別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...About Ad Spending Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To target the audience, advertisements use every possible media that includes TV, print, Internet, radio, posters, events, visuals, and endorsements. To advertise a product or a service, a company hires an advertising agency, which converts ideas into visual forms such as posters, messages, themes, and colors. These ads then go on air after they have been approved by the client. Technavio's analysts forecast the global ad...

モバイル広告支出の世界市場2015-2019 IRTNTR6033 / Technavio / 2015年6月3日 / 当調査レポートでは、モバイル広告支出の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、モバイル広告支出の世界市場規模及び予測、地域別分析、主要国別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising. Technavio's analysts forecast the global mobile ad spending market to grow at a CAGR of 38.12% over the...

世界の輸送産業におけるIT投資市場2015-2019 IRTNTR5265 / Technavio / 2015年2月11日 / 当調査レポートでは、世界の輸送産業におけるIT投資市場について調査・分析し、エグゼクティブサマリー、市場概観、業界の構造分析、世界の輸送産業におけるIT投資市場規模及び予測、製品別分析、地域別分析、購買基準、市場成長要因、市場の課題、市場動向、競争状況、主要企業（ベンダー）分析などの情報をお届けいたします。...About Transportation IT Spending The Transportation sector comprises of airlines, trucking companies, waterways, railways, and road transport. This sector's performance depends on the changes in the prices of oil. IT has been playing an essential role in the transformation of the Transportation sector. The rising oil consumption, depleting natural resources, shortage of oil reserves, and increasing demand for vehicle fuels have forced various countries to explore alternate ways to improve efficiencies. As a result, countries are focusing on increasing the adoption of IT in transportation system. TechNavio's analysts forecast the Global Transportation IT Spending market to grow at a CAGR...