IN THE NEWS

The ketogenic diet has come to considerable prominence in recent years, thanks in part to growing adoption among celebrities, media personalities, and professional athletes. Keto is currently the diet of choice of Katie Couric, Halle Berry, LeBron James, and Tim...

Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing...

Eight in 10 U.S. consumers have changed their own or their family’s diets to try to be healthier, with over 39% of them increasing consumption of fruits and vegetables, according to the 2018 Consumer Lifestyles Survey, conducted by Innova Market Insights, The...

Innova Market Insights announced its list of the Top Five Trends of 2019. Leading the pack is the need to target adventurous consumers. According to the firm, consumers are more exposed to different cultures and cuisines, making them more open and adventurous when it...

As consumers become more interested in healthier food, flavors are also trending that way. Three of the four flavor collections Comax has developed involve wellness — beverages with fewer calories, less sugar, more naturally sourced ingredients and functional...

Seaweed is set to become a major trend in Western markets. According to Innova Market Insights, sea vegetables such as seaweed, nori, kelp, and wakame saw 21% growth in new product launches from 2012 to 2016, and the commercial seaweed market is projected to reach...

PECKISH, a brand created by California-based Sonoma Brands, has entered an exclusive distribution agreement with specialty natural foods retailer, Erewhon, hitting shelves at its four store locations in the Los Angeles area. PECKISH Peck Packs include two-individually...

From top predictions for 2019, Nutella ‘jar wars’ and Fairtrade’s new price rises, here we reveal the top five stories trending across our social media channels this week. 1. Top 10 trends for 2019: how to cater for the 'adventurous consumer'. Innova Market Insights'...

Big health food and drink companies must go small with their marketing tactics as sceptical consumers are shunning established firms and demanding ultra-ethical brands, according to new research revealed at Health Ingredients Europe. Researchers from Innova Market...

Big health food and drink companies must go small with their marketing tactics as sceptical consumers are shunning established firms and demanding ultra-ethical brands, according to new research revealed at Health Ingredients Europe. Researchers from Innova Market...

There have been problems formulating gluten-free flour without running into taste, texture and mouthfeel issues, so if this new product delivers as advertised, Veripan could find its new Panafree product in great demand. The company said the product — which is a...

The market report, titled “Natural Humectants market“, is an extensive research based on Natural Humectants market, which inspects the intensive structure of the present market all around the globe. Designed by the adequate systematic technique such as SWOT analysis,...

Baking and snack products positioned as healthy and responsibly made will gain momentum as 2018 ends and 2019 begins. Although consumers still crave indulgence in various categories, they are increasingly aware of what they eat and how it is made, and they’re fixing...

There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and veganism launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role of mini meals.

An international study has found that almonds have retained the top spot as the number one ingredient in consumers’ ideal chocolate products, selected by 42% of global respondents. The survey by the Sterling Rice Group, which was supported by Innova Market Insights,...

Packaging generates brand identity and sets trends, and it is particularly significant in point-of-sale items like confectionery and snacks. Whether the relevant point is aesthetics, functionality, protection or sustainability, packaging that convinces through its...

Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019, according to Innova Market Insights.” The connected world has led consumers of all ages to become more...

Twenty-six subject experts from Whole Foods have been convening for four years to predict what’s coming next to their own shelves and to the food world as a whole. These experts range from a master sommelier and global beverage buyer to a senior R&D culinologist...

ARNHEM, Netherlands, Nov. 13, 2018 /PRNewswire/ -- Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become...

Increasingly adventurous consumers, hungry for new discoveries and experiences with their food, are influencing the future of the food and beverage industry. Indeed, ‘The Adventurous Consumer’ has topped Innova Market Insights’ Top Ten trends for 2019. This consumer...

Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments within the food sector, including confectionery, during 2019, according to research group Innova Market Insights. The connected world has led consumers of...

Arjuna Natural Ltd. has developed new technology that ensures the safe delivery of its proprietary Shoden® ashwagandha extract at a new level of purity and bioactivity. Arjuna Natural Ltd will showcase Shoden, its potent, all-natural, extract of ashwagandha (Withania...

Children are still a niche audience within the food and drink market. Innova Market Insights data indicate that just 2.5% of U.S. food and drink launches in the 12 months ending April 2018 targeted children. Many products widely consumed by children are instead...

Figures for confectionery and gum buying rates for the top 10 highest consuming countries in the world are set to increase at growth rates of between 0.5 percent to 3.0 percent until the year 2022, according to Innova Market Insights. The research group said global...

Altered grains are “sprouting” up in unexpected places and in increasing numbers in the U.S. -- in baked goods, cereals and snacks, even in spreads, dips and gravies. According to Innova Market Insights (www.innovamarketinsights.com) for the period 2013 to 2017, U.S....

Consumer interest in ethnic flavors continues to grow, especially in the ready-to-eat meal and snack categories, according to research from Innova Market Insights. Ethnic flavors are being presented in different ways, such as in food trucks, that has helped to...

At next month’s SupplySide West show in Las Vegas, Israel-headquartered Frutarom will debut a black currant-derived ingredient called Activeberry. As the name implies, Activeberry targets formulators of sports nutitions products. The black currant's rich anthocyanin...

Ethnic flavors, plant-based formulations, and use of traditional processing methods (e.g. small batch, stone ground) in new food and beverage launches are all fast-growing product attributes winning over consumers, according to Innova Market Insights.

Roughly 75 percent of consumers across 19 countries are not influenced by sugar content when purchasing sugar confectionery, according to a survey by Innova Market Insights. The market research firm reported a quarter of respondents claimed to be influenced by the...

Innova Market Insights reports that a quarter of U.S. consumers say they experience digestive health issues on an almost daily basis. As a result, gut health is top of mind for many consumers and, with probiotics widely known to offer benefits for digestion, huge...

A new UK-based start-up food company called The Meatless Farm, is in the process of debuting their new products. The company with items labeled, “lovingly made from plants,” can be exclusively found in Sainsbury’s stores starting mid-October. The Meatless Farm will...

Seven out of ten Chinese consumers check front-of pack claims and logos, according to the results of a new Innova Market Insights consumer survey. The news comes amid a market dynamic where Asian consumers are more conscious than ever about making responsible food...

Keurig Dr Pepper announced that it would buy CORE Nutrition for $525 million by the end of the year. The company would acquire CORE Organic and CORE Hydration, but Keurig Dr Pepper (KDP) has already been managing most of CORE’s distribution for several years. The move...

In the past, the beauty supplement category has been pegged perpetually as not quite ready for prime time in the US, which has the biggest dietary supplement market in the world but lags behind smaller markets like Japan, Italy, and France for supplements with this...

As temperatures cool down, consumers may be searching for a little more variety than seasonal coffee shop beverages. The trend toward vibrant colors and global flavors is visible through the stigma of the blue crocus flower — better known in the culinary world as...

From matcha latte MCT powder to peach flavored betahydroxybutyrate (BHB), dietary supplements in Perfect Keto's portfolio were designed to help its users adhere to the fashionable high-fat, low-carb ketogenic diet, familiarly referred to as 'keto'. In short, when...

THE humble oat doesn't exactly ooze Instagrammable cool. Yet it is fast becoming the star in trendy coffee shops, favoured by baristas as their faux milk of choice thanks to its "mouthfeel", taste and ability to foam and be swirled into "latté art". Demand for...

According to Innova Market Insights, new product development for probiotic supplements has witnessed an average annual growth of 26.5% between the years 2012 and 2017. This has been fueled by growing consumer awareness on the numerous health benefits of probiotic...

Nowadays, there are plenty of dairy-free options to tickle your taste buds and give you that sugar fix. Earlier in the summer, we reported on the best vegan ice creams, including luxury brand Booja Booja who offered free giveaways. But now we've received news that you...

The year 2017 goes down in history as the most important ever in grocery. The food world around us is changing at incredible speed, and the industry must evolve. Grocery, now "cool," is an industry that is attracting talent from the best schools and companies who

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. More conscious than ever about making responsible food choices, 4 in 10 US and UK consumers increased their...

Scientists at Hershey Co. spent a year and a half working to cut the number of ingredients from its classic chocolate syrup. The company's marketers wanted the product's label to be short and sweet. By this spring, it succeeded and launched Simply 5 with just five...

Beans are the new kale. More than 2,500 new food products touted pulses, a category that refers to beans and other dry-harvested legumes inclduing chickpeas, lentils and peas, in 2017. That marks 11% increase from 2016, according to Innova Market Insights, which...

Collagen, an additive often found in beauty lotions, is gaining traction as a functional ingredient in foods, writes Anne Marie Chaker. In 2017, more than 280 new supplement and food products containing collagen were launched, based on data from Innova Market Insights.

There's been a boom of product development in the keto space, which caters to consumers adhering to a ketogenic diet. In short, it's a low-carb, high-fat eating pattern that prompts the human body to burn fat instead of carbohydrates for energy (known as a state of...