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circulation and readership

circulation and readership

This week marks the first anniversary of the introduction at the Orange County Register of a radical series of expansion and investment policies that bucked an industry-wide trend for cuts and closure. The Guardian reports that one year on the risk seems to be paying off.

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A recent Gallup poll found that 55 percent of Americans list TV as their primary source of news, and only 21 percent give Internet media this distinction. But this research may not be reason for broadcast companies to celebrate nor for digital media to despair: Other studies contradict Gallup’s findings by suggesting the new generation of news consumers are abandoning TV for information online.