Email service providers.

See how Adobe Campaign competes with email service providers by expanding what you can do with email in the context of broader campaign and experience management.

The competition

Adobe Campaign

Email marketing

ESP segmentation and delivery are often handled separately, and data loading and reporting can be manual and inefficient.

We position email within your greater cross-channel campaign management program. Beyond email delivery, you can build and share audiences, automate workflows, and analyze the full impact of email on your customers and other marketing channels.

Unified Customer Profiles

Doesn’t give you autonomy over your own data to create unified profiles.

Own and access your data and improve your email marketing program by connecting to multiple data sources for enrichment, improved targeting, and personalization. Adobe Campaign makes it easy to share segments and audiences across your organization and to do cross-channel reporting to understand what sorts of messages resonate best.

Flexible service models

Limited options.

Work with Adobe on a full-service or self-service model with a wide array of consulting and coaching packages. Or pick from our global network of specialized partners to support or operate your email marketing program.

Adobe Analytics Select

Adobe Analytics Prime

Adobe Analytics Ultimate

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

The competition
ESP segmentation and delivery are often handled separately, and data loading and reporting can be manual and inefficient.

Adobe CampaignWe position email within your greater cross-channel campaign management program. Beyond email delivery, you can build and share audiences, automate workflows, and analyze the full impact of email on your customers and other marketing channels.

The competition
Doesn’t give you autonomy over your own data to create unified profiles.

Adobe CampaignOwn and access your data and improve your email marketing program by connecting to multiple data sources for enrichment, improved targeting, and personalization. Adobe Campaign makes it easy to share segments and audiences across your organization and to do cross-channel reporting to understand what sorts of messages resonate best.

The competitionLimited options.

Adobe CampaignWork with Adobe on a full-service or self-service model with a wide array of consulting and coaching packages. Or pick from our global network of specialized partners to support or operate your email marketing program.

Cross-channel campaign management systems.

Why cross-channel campaign management is better when it's part of the Adobe Experience Cloud.

The competition

Adobe Campaign

Cross-channel campaign management

Separate systems are often required for segmentation, delivery, and measurement. Manual list selection and siloed data hinders speed and collaboration.

Our solution is one of the original cross-channel campaign management systems and we continue to improve and invest in it. We offer flexible technology with support for mobile, web, and native email, as well as offline and custom channels.

Integration with Adobe Experience Cloud

Limited. No productized integrations.

Our solution integrates with Adobe Experience Cloud to bring everything from audience insight and analytics to advertising and personalization to your cross-channel campaigns.

Integration with Adobe Creative Cloud

Not available.

You already create and share assets in Dreamweaver. Now easily integrate them into Adobe Campaign.

The competition
Separate systems are often required for segmentation, delivery, and measurement. Manual list selection and siloed data hinders speed and collaboration.

Adobe CampaignOur solution is one of the original cross-channel campaign management systems and we continue to improve and invest in it. We offer flexible technology with support for mobile, web, and native email, as well as offline and custom channels.