Implicit Social Cognition

Project Implicit investigates thoughts and feelings that are largely outside of active awareness or control. Visit the research or demonstration websites to try out some tests and learn more about the research and yourself!

welcome to Project Implicit !

Project Implicit is a non-profit organization and international collaborative network of researchers investigating implicit social cognition - thoughts and feelings that are largely outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes and other hidden biases that influence perception, judgment, and action.

Project Implicit translates that academic research into practical applications for addressing diversity, improving decision-making, and increasing the likelihood that practices are aligned with personal and organizational values.