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WORDPRESS FOR SEO.
HOW WORDPRESS CAN HELP YOU RANK WITH GOOGLE
JULY 19TH 2009.
NICK GARNER
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WORDPRESS IS AWESOME
WE LOVE IT!
I
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PRESENTATION STRUCTURE.
1. Seo is complex, so follow a process and make it simple
2. Get wordpress set up for SEO > plugins / analytics / testing / webmaster central
3. Content, be useful & relevant.
4. Links…The vote of confidence for your site.
5. Tools and ways to see how you are moving ahead.
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SEO IS COMPLEX
WORDPRESS MAKES IT EASIER
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WORDPRESS FOR SEO.
THINK PROCESS
Complex way:
The easy way:
2. Use Wordpress! And get the necessary plugins.
3. Decide who your audience Is.
4. Make the content very useful and persuasive.
5. Structure your content so its easy for engines…
6. Get analytics, see where you are going.
7. Work consistently for at least 6 months.
8. Socialise and get links into your site.
9. Conversion optimise and get rewards from your traffic.
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PLUGINS FOR SEO
GOOGLE XML SITEMAPS: GET INDEXED MORE EASILY
http://wordpress.org/extend/plugins/google-sitemap-generator/
4* / 504 ratings | 1,416,701 downloads
This plugin will create a Google sitemaps
compliant XML-Sitemap of your WordPress blog.
It supports all of the WordPress generated
pages as well as custom ones. Everytime you
edit or create a post, your sitemap is updated
and all major search engines that support the
sitemap protocol, like ASK.com, Google, MSN
Search and YAHOO, are notified about the
update.
COMMENT: Unless you have a massive site or have indexing problems, then
it’s a nice extra, but not so important.
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PLUGINS FOR SEO
REDIRECTION
http://
wordpress.org/extend/plugins/redirection/
4* / 68 ratings | 159,745
Redirection is a WordPress plugin to
manage 301 redirections, keep track of
404 errors, and generally tidy up any
loose ends your site may have. Simple interface to add a redirection
This is particularly useful if you are
migrating pages from an old website, or
are changing the directory of your
WordPress installation.
A graphical interface to manage all your
redirections
COMMENT: If you are doing an upgrade from a different CMS, or the site
has a history of disruptive changes, this plugin can be invaluable as a great
way to mop up old links.
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PLUGINS FOR SEO
PERMALINK REDIRECT
http://wordpress.org/extend/plugins/permalink
-redirect/
5* rating / 14,132 downloads
This plugin fixes all sorts of weird addons to
your URL's by automatically 301 redirecting to
the permalink for that post, page, category or
tag page.
Only use this plugin if you're 110% sure you
know what you're doing.
That way, a URL like this:
http://www.example.com/page1/?q=ek
Will be automatically redirected to:
http://www.example.com/page1/
COMMENT: It’s one of those ‘enable and go’ plugins that you just have
on in the background. Obviously if you are using affiliate tracking links,
then it’s a no no.
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PLUGINS FOR SEO
BAYESIAN RELATED LINKS
6* rating / 1,310 downloads
http://
wordpress.org/extend/plugins/bayesian
-top-title-learner/
First, we make a model of browsing
behavior. Then we need to figure
out the parameters for this model.
Bayesian methods allow us to learn
the parameters with few
assumptions. See Additional
Information for more about the
mathematical theory.
COMMENT: Interesting idea…I’ve always spoken about how important internal
linking is, so this does it automatically and is great if you want the site to ‘find its
own level’.
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PLUGINS FOR SEO
AUTOMATIC SEO LINKS
http://wordpress.org/extend/plugins/automatic-seo-links
/
6* rating / 5,430 downloads
Forget to put manually your links, just choose a
word and a URL and this plugin will replace all
matches in the posts of your blog.
For each link, you can set:
Title / Target / Rel
Other features
Also you can know every moment how many times
a word has been changed.
This plugin just changes the words in plain text, if it
finds a word in a link, title, header.. it would not be
replaced. In case the plugin finds more of once the
same word in a post, it will only change the first
one. This is to avoid black seo and inconveniences
to the users.
COMMENT: Nice idea, a bit spammy and uncontrollable. If you could switch
on or off certain pages and posts, it would be very usable. Still if you’re keen…
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PLUGINS FOR SEO
ALLIN ONE SEO
http://wordpress.org/extend/plugins/all-in-one-seo-pack
/
4* / 462 ratings | 2,429,459
As you see from the screengrab, it does
about everything automatically.
All in One SEO Pack
COMMENT: Its almost the default plugin for anyone who cares about SEO. Its
really all you need to meta tag optimisation. You can even change tags on
Individual pages and posts….nice.
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PLUGINS FOR SEO
PAGINATED COMMENTS
http://wordpress.org/extend/plugins/paginated-comments/
5* rating / 6 ratings | 4,938 downloads
Paginated Comments is a WordPress Plugin ** developed with
SEO in mind ** that gives you the ability to break your
comments into a number of search engine optimized pages.
You can create pages based on size of comments (so that no
page of comments is greater than a certain file size) or you can
create pages based on number of comments per page (100 for
example).
Some features include:
•Titles for each page of comments.
•Description and Keywords for each pages of comments.
•Paginate by size of all comments.
•Paginate by a number of comments.
•Personalize your Pretty Permalinks URI's.
•Control page of comments post content.
•Handle this and more features within your WordPress
•Dashboard with a easily menu.
COMMENT: I once managed a blog that frequently
got 500 plus comments per Post. This was the the
best way to manage this massive flow of opinion.
And after the plugin install, commenting rose again!
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PLUGINS FOR SEO
PAGED NAVIGATION
http://wordpress.org/extend/plugins/wp-pagenavi/
5* / 60 Ratings | 289,136 downloads
Add paged navigation to your category pages
COMMENT: It chunks down
those very long category pages
to makes them manageable for
spiders and it allows content to
not get buried too quickly as is
the case with the normal
‘previous > next’ footer links.
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PLUGINS FOR SEO
ENFORCE WWW PREFERENCE
http://wordpress.org/extend/plugins/enforce
-www-preference/
5* / 8 ratings | 10,934 downloads
Enforce www. Preference enforces your yes-www or
no-www preference as defined by your Blog URL
setting in 'Options - General.‘
If you have http://example.com/, people who visit any
WordPress-served URL staring
with http://www.example.com/ will be redirected to the
no-www version.
If you have http://www.example.com/, people who visit
any WordPress-served URL staring
with http://example.com/ will be redirected to the yes-
www version.
The plugin will also strip off any hanging
redundant /index.php
COMMENT: Easy way to avoid any possibility of content duplication through
Spiders reading the www version and no-www versions of the site as separate
sites
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PLUGIN FOR ANALYTICS
ULTIMATE GOOGLE ANALYTICS
http://wordpress.org/extend/plugins/ultimate-google-analytics
4.5* / 18 ratings | 52,274 downloads
Plugin to add Google Analytics JavaScript to
each page on your weblog without making any
changes to your template. The plugin can also
add tracking to outbound links, downloads from
your own site and mailto: links.
COMMENT: When you are
ready to dig into your
numbers, this plugin will
Help you dig right into the data
and so make useful decisions.
MORE READING:
http://www.davechaffey.com/blog/seo/seo-analytics-using-google-analytics/
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PLUGINS FOR SEO (AND ANALYTICS)
BREADCRUMB NAVIGATION
http://wordpress.org/extend/plugins/breadcrumbs
4* rating / 4 ratings | 18,645 Downloads
This plugin allows you to add breadcrumbs to
your theme. Why you should do this is
outlined in my WordPress SEO article.
They could for instance look like this:
COMMENT: It helps add link hierarchy
to your site and of course its good
for usability.
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PLUGINS FOR SEO
SEO FRIENDLY PERMALINKS – I know, its not a plugin ;-)
This is all open to debate…but for SEO, I prefer this URL structure:
Mywebsite.com/category-name/post-name-postID.html
Mywebsite.com/%category%/%post_name%-%post_id%.html
The other big benefit is that the URL acts as a breadcrumb trail.
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CONTENT
REMEMBER, WRITE IT FOR HUMANS AND MAKE IT ON THEME
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CONTENT
THINK LIKE A LIBRARIAN.
Google is the librarian who has to put your site somewhere on its index. So make
it easier for them. Get it right and be the BIG book everyone can see.
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CONTENT
THE BEST STRUCTURE
H1 for site name in header
H1 tag for headlines
H2 for sidebar titles
Try not to do multiple categories for posts
Use tagging for cross referencing
Paginate categories and allow engines in.
Paginate front page.
Block off archives because of duplication of content
Meta tags:
-Title tags
- Description tags
- Keywords
And check your site through with w3c
http://validator.w3.org/ | http://jigsaw.w3.org/css-validator/
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CONTENT
STRUCURE
As with breadcrumbs and link
hierarchy, think about hierarchy
of content.
The most important and generic
content at the top.
The more granular going down
the hierarchy.
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Links
HOW WORDPRESS CAN HELP YOU RANK WITH GOOGLE
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LINKS
A VOTE OF CONFIDENCE IN YOUR SITE
Google value links as they
represent a vote for your site.
Some links matter more than
others.
Relevance to your site
Really matters.
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LINKS
THE SAME MODEL APPLIES TO HUMANS
So make your site useful and
relevant.
The more sociable interesting
and useful you are, the
greater your prominence.
In search, that means links.
And Google loves a nice link!
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LINKS
SOME HOMEWORK
http://collinlahay.com/
Great for really practical tips on getting links.
Sphinn is a social bookmarking site for SEO’ers. The most popular content
Gets voted up.
There is a category for link building:
http://sphinn.com/upcoming/LinkBuilding/
This site search brings up some great stuff like:
Link Building Strategies: 69 Solid Tactics For 2009
Link Building Worksheets - Organize Your Campaign
The 7 Golden Rules of White Hat Link Building
More here
http://www.google.co.uk/search?hl=en&q=site%3Asphinn.com+link+building
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TOOLS
MAKE YOUR LIFE EASIER
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FINAL THOUGHTS
WORDPRESS, YOU MADE THE RIGHT DECISION
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THE MAN FROM GOOGLE – HE SAY YES!
MATT CUTTS. HEAD OF GOOGLE WEBSPAM TEAM
He said that WordPress is a “great choice”
for SEO because it solves “80-90% of
Search Engine Optimization (SEO)”.
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