LinkedIn Editorial Is Now LinkedIn News, With an Eye to Expanding Brand Awareness Globally

LinkedIn is rebranding its editorial team from LinkedIn Editorial to LinkedIn News after undergoing a redesign to bring more visual consistency to the vertical.
The professional network began a thorough branding overhaul, called Project Otis, two years ago to revamp its logo, typography, colors and shapes. Updates started appearing on the site last June.

The next steps of Project Otis are being rolled out globally this week, with the rebranding of LinkedIn News and corresponding distinctive visual identity.

The professional network made its entry into editorial and news eight years ago, and has since grown the team to include 76 editors across 15 countries. A morning curation of news, called Daily Rundown, also more than doubled the number of subscribers in over a year and is now received by over 46 million people in 96 countries, translated into nine languages.

LinkedIn Live has seen streams go up 158% since February, with Live videos seeing 23 times more comments and six times more reactions than native videos. That larger engagement is, in part, due to an increase in production.