André Badi Social Media Performance | Twitter

Twitter

Activity

The Brand Activity indicates the number of official Tweet, Replies and Retweets done by a brand at a given period.
The Users activity Indicates the number of official Retweets, Replies and Mentions done by a brand’s followers at a given period.
Located under these numbers is the growth or decrease as compared to both the previous period and the same period the year before, per brand-action type.
This graphic allows you to see the response and the level of engagement of the followers to the brand’s Tweets by retweets, replies and mentions, over the selected period.

Brand

Users

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Benchmarks

For the benchmarking, we compare the brand’s results related to: Market Segment and Core Business.
We compute a benchmark for each figure of the brand and user’s activity, calculating the Market Average, the Best of the Market and the Comparison with the Market Average.
The Market Average Benchmark shows the average of tweets, retweets and replies published by all the brands included in that specific segment, during the analyzed time frame.
The Best of the Market Benchmark represents the most active brand of the same segment in the selected time frame.
The Comparison with the Market Average Benchmark points out the difference between the brand’s performance and the average of the market.
As far as the Users’ Activity Benchmarks, the same approach is followed, focusing on followers’ tweets, retweets and replies.

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Followers

A follower is a Twitter user that decides to follow the Brand's official Twitter account and start receiving its Tweets. In this section are displayed the amount of new followers gained on a brand's account, in the selected period and the Growth Rate percentage.
The graphic allows you to see the followers growth trend and the brand’s actions over the selected period.
The Active Followers number allows you to grasp how many followers on an average are actively engaging on the brand’s Twitter page, by replying or retweeting a brand's Tweet. The growth/decrease percentage on the previous period is placed below.

Growth

Active Followers

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Benchmarks

For benchmarking, we compare the brand’s results related to: Market Segment and Core Business.
We compute the Active Followers Benchmark, calculating the market Average, the Best of the Market and the Comparison with the Market Average.
The Market Average Benchmark shows how many followers are engaging with the brands of the same segment, in the selected period, on an average.
The Best of the Market Benchmark points out how many active followers the most engaged-with brand of the segment had, in the analyzed time frame.
The Comparison with the Market Average Benchmark points out the difference between the brand’s performance and the average of the market.

Average Reactions per Brand Action

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Benchmarks

For benchmarking, we compare the brand’s results related to: Market Segment and Core Business.
We compute the Impact Benchmark, calculating the Market Average, the Best of the Market, and the Comparison with the Market Average.
The Market Average Benchmark shows how much the followers are engaging with all the brands in that specific segment, on an average.
The Best of the Market Benchmark points out the impact of the brand people engage the most with, in the same segment and in the selected period.
The Comparison with the Market Average Benchmark points out the difference between the brand’s performance and the average of the market.

To get access to the full reports, click the button above!

To get access to the full reports, click the button above!

Impact by days of week

The Impact of Day of Week graph shows the level of engagement from the followers on Twitter page of a brand day-by-day. You can instantly see which day is the best to make the posts, in order to improve the engagement.

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Impact by hours of day

The Impact by Hour of Day shows the level of engagement from the followers on Twitter page of a brand, hour-by-hour. You can instantly see which are the best hours in a day, to schedule the post, inorder to improve the engagement.

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Audience

Audience indicates how many users on Twitter on an average saw a brand's Tweet, thanks to the brand's followers.
It is computed by adding not only the direct followers of the brand but also thefollowers of the direct followers who saw the brand's Tweet at the moment when the direct followers re-tweeted or replied to a brand's Tweet.

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Top 10 Online Influencers

These are the top Twitter influencers for André Badi in the selected time-frame.
The influencers are active Twitter users who spread the story about André Badi.
Click on the Influencer names to get a full report on them, showing their activities related to the fashion industry.￼

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Hashtags

These are the top Twitter Hashtags for André Badi in the selected time-frame.
The list is ordered according to the total Occurrences of these Hashtags in the Tweets made by the users, mentioning the brand.
Click on the Trend names to get a full report on them, related to the fashion industry.

Top 10 Brand Hashtags

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Top 10 Users Hashtags

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Actions Detail

The Actions Details give a close-up view for each official tweet, according to: date of publishing, retweets, replies, audience and impact.
It's very useful to understand the followers' engagement with the page activity.