Airline Reporter was founded in July 2008 to provide industry-wide news on a consistent level. The blog doesn’t try to follow the constant daily financial status of airlines, route changes, travel deals or other similar details (there are other great blogs out there that do that). Rather it follows the airline industry in a way that is interesting to those who work and have an interest in the airline industry. By following current stories, having interviews with people working in the industry and traveling the world to cover different events, Airline Reporter has it covered.

The airline’s newest safety video is inspired by the upcoming move, The Hobbit: An Unexpected Journey. I am guessing that Air New Zealand did not do this out of the goodness of their hearts, but they have a deal with New Line and MGM to help promote the movie. I am okay with that, especially since the video is quite entertaining.

It is more than just your average safety video. Look closely… there are “secret Elvish codes,” and if you enter them on the airline’s special website, you can win a trip for two to New Zealand. I suggest paying attention to the safety video on-board the plane and search for the clues on the ground via this video.

So what do you think? How does this compare to the airline’s other videos? It seems to be popular with almost 3.7million views at the time of posting.