Spotify CEO Daniel Ek promises 'new direction'

Spotify CEO Daniel Ek has pledged to unveil a "new direction" for the music service.

The executive promised to announce "some exciting news" about the streaming platform at its global press conference, scheduled to take place in New York next week.

"At Spotify, we continually strive to innovate and deliver exciting new experiences for our users," a company spokesperson told All Things D.

"In New York on November 30, we are holding our first press conference to unveil the latest major development from Spotify - and a new direction for the company. The press event will be hosted by CEO and founder Daniel Ek, along with special guests."

Spotify is expected to unveil its iPad app in the near future, and a redesigned interface has been rumored. It has also been speculated that the company could make the move into video content.

Spotify's global press conference will take place on November 30 in New York.