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A new poll from Charleston|Orwig, Hartland, Wis., reports awareness and interest in technology-driven foods, but reveals the need for transparency and education to remove fears and potentially drive adoption.

The latest Total Consumer Report from Nielsen, Chicago, shows that fresh categories within the United States are driving nearly 49% of all dollar growth across the fast-moving consumer goods (FMCG) brick-and-mortar landscape.

AMPS Innovation intends to engage policymakers and stakeholders to educate on their products in addition to working with Congress, the U.S. Department of Agriculture and the Food and Drug Administration to build out a regulatory framework for cell-based meat, poultry and seafood.

Five cutting-edge food companies who are looking to bring cell-based/cultured meat, poultry and seafood to restaurants and retail shelves formed the Alliance for Meat, Poultry & Seafood Innovation (AMPS Innovation), a coalition focused on educating consumers and stakeholders about this “new” industry and advocating for a clear path to market for their products.

The Good Food Institute (GFI), Washington, D.C., and the Plant Based Foods Association, San Francisco, commissioned this data from SPINS, Chicago, to use SPINS’ “plant-based positioned” product attribute and then drill down into the data for plant-based foods that directly replace animal products (e.g., meat, seafood, eggs, and dairy) as well as meals that contain animal ingredient replacements.

New research from The Hartman Group, Bellevue, Wash., uncovered that almost all consumers — whether they purchase plant-based foods or not — have some level of distrust in meat and dairy companies/producers.

The study revealed that 64.6% of participants were probably or definitely willing to try cultured meat, and only 18.4% were probably or definitely not willing to try cultured meat, whilst 16.9% were unsure.

The Department of Psychology, University of Bath, Bath, UK, and the University Studies, Portland State University, Portland, Ore., released a study that exposes U.S. adults to one of three different frames on cultured meat—“societal benefits,” “high tech” and “same meat.”

The plant-based meat market is estimated at $12.1 billion in 2019, and is projected to grow at a CAGR of 15% from 2019-2025, reaching $27.9 billion by 2025, according to a report published by MarketsandMarkets, Chicago.