Child trying to maintain the pre-pubescent figure of a young child e.g. girls with AN have a lack of breasts and so way of avoiding female sexuality. Controlling maturity

5 of 10

Breuch

AN is due to ineffective parenting - not understanding the childs request e.g. when child crying for food , they give them a hug - mixing up the signals. Feel the only way they can take control is by regulating food intake

6 of 10

Jones + Crawford

Overweight girls + underweight boys are teased + through this process of teasing the gender ideals are reinforced

7 of 10

Jones + Buckingham

The media only influences those with low self esteem

8 of 10

Becker et al

Followed the attitudes of girls from Fiji following the intro of TV - reported they wanted to lose weight + become more like the TV characters

9 of 10

Implications

Fashion industry starting to realize the negative affects of advertising such thing women + how that can perpetuate onto a persons self image. - intro of larger body sizes