Cook Islands Tourism (CIT) is looking to looking to build out a comprehensive digital advertising strategy after its first-ever programmatic activity resulted in double-digit brand recall across Australia and New Zealand consumers.

The month-long programmatic campaign ran in April and encompassed video, search and display ads running across Web and social channels targeting Australian and New Zealand consumers. A key element was building custom audience segments into a data management platform (DMP) in order to reach the destination’s target consumer: The ‘soft explorer’.

The work was done in partnership with Sparcmedia and The Core Agency and importantly, supported by pre- and post-brand impact research by Sparcmedia’s parent company, Pureprofile.Read more >