Adlabs re-brands into ‘Big Cinemas’

26

October

This Diwali, all Adlabs cinema halls across the country will be rebranded as ‘Big Cinemas’ with Adlab Films announcing the BIG Cinemas with the tagline Ab Bada Mazza Ayega.

Sources in company said the entire rollout will happen simultaneously on October 28 across BIG Cinemas’ 73 properties throughout the country, totaling 186 screens and 71000 seats.

On Tuesday, BIG Cinemas’ guests across the country will see a major transformation in BIG Cinemas signages, collaterals and all promotional material including TV, radio, print, outdoor and online campaigns, reflecting the new brand.

Guests can make their bookings on the new website www.bigcinemas.com. Over three million visitors are expected to visit a BIG Cinema in the next year and the brand change will be a significant transformation for them.

The new brand has been designed by international creative agency Bonsey Design based in Singapore .

Sources in the BIG cinemas said the rechristening of ‘Adlabs cinemas’ is in sync with the group’s philosophy of “Think Bigger.

Think Better”.

”Big Cinemas’ has values of being multifaceted, world-class, vibrant and engaging. Its personality is fun-loving, infectious, refreshing and trendy,” they said.

Chief Executive Officer Adlabs Films Ltd, Anil Arjun said, ”India’s largest cinema chain is now clearly reflecting its place as part of BIG, the premier entertainment brand in India. In line with the Reliance ADA Group’s philosophy for a single monolithic consumer entertainment brand ‘BIG’, India is the first step in our international brand rollout; BIG Cinemas will also be rolled out across over 200 cinemas in US and Malaysia shortly. All future cinemas will also be launched under the BIG Cinemas brand.” Speaking on the rollout, Chief Operations Officer at the BIG Cinemas, Tushar Dhingra said,”this is the largest consumer brand change in the entertainment domain. We feel that the brand’s fresh new look will appeal to our wide range of guests from both metros and smaller cities alike. The emphasis is on giving our guests a larger than life or BIG experience when they visit any Big Cinema across the country and to give the brand a more relatable and approachable feel, in line with the strong tradition of thoughtful customer care we have been known for.” A member of the Reliance Dhirubhai Ambani Group, Adlabs Films operates India’s largest cinema chain with about 400 screens spread across India, the US and Malaysia . It has a significant presence in the film distribution space with a nationwide presence across India as well as offices in London, New York, Los Angeles and Malaysia.