ITM brings faux fur braids back to school

Retail Editor 5 -- Home Textiles Today, February 15, 2011

Cumberland, RI - Braided rug ITM is hoping to go back to school with the company's first collection of youthful faux fur rugs.

Set to launch in mid March during the New York Home Fashions Market, the new collection of brightly colored pieces - available in accent through area sizes - target back-to-school and back-to-college promotions but also can meet "year-round demand," noted Jeffrey Cohen, national sales manager.

"These rugs are designed to be fun for the home. It's all about color and texture," Cohen said.

While faux fur trend has its roots in the tween market, Cohen added, it also poses "a fun lifestyle fashion statement. Now more than ever, people want to introduce a fun element into their home furnishing and we know these rugs will be used throughout the home."

ITM is working closely with Brunton International to create and develop the program, which will include new looks for the home.

The companies will be showing the collection at ITM's new showroom, in space 511, at 230 Fifth Avenue, during the market, which is set to take place March 14 to 18.