7 Google AdWords Mistakes to Avoid

Google AdWords is the means of creating a lot of paid ad campaigns targeting your audience and ensuring viewers of your ads turn into customers for your business. But, companies often make the mistake of not understanding the complete scope of Google AdWords and making mistakes in the process. This leads to increased ad spend with lack of concrete results and insufficient ROI. Many marketers use paid ad campaigns with insufficient knowledge about the whole process, thereby harming the campaign’s effectiveness and profitability.