A strong marketing program requires the ability to clearly measure ROI. It requires quantifiable efficiency, or a way to understand how your marketing dollars are impacting conversions at a level granular enough to guide optimization.

The ability to tie your media performance through to conversion, and understand with concrete metrics where to shift budget for optimal return, is the fundamental definition of Marketing Attribution. Google provides 6 platforms to measure Marketing Attribution, including Google Attribution (free) or Google Attribution 360 (paid).

A strong marketing program requires the ability to clearly measure ROI. It requires quantifiable efficiency, or a way to understand how your marketing dollars are impacting conversions at a level granular enough to guide optimization.

The ability to tie your media performance through to conversion, and understand with concrete metrics where to shift budget for optimal return, is the fundamental definition of Marketing Attribution. Google provides 6 platforms to measure Marketing Attribution, including Google Attribution (free) or Google Attribution 360 (paid).

Quick Preview, Inside the Google Attribution (360) Whitepaper

The Google Attribution (360) Whitepaper addresses the six ways to use attribution modeling in the Google Marketing stack:

Download Now

The Google Attribution (360) Whitepaper, explains how Brands can maximize RoAS and better compete against their peer group, through the following data integrations:

Integrate your Google-based site and media data with Attribution 360 in only a few clicks. Direct data pipelines remove issues with tagging maintenance and margin of error seen with third party solutions. Minimize cookie drop off, eradicate cost discrepancy, all while maximizing accurate results.

Seamless Data Activation

Port attributed conversions directly back into your Google-based marketing technology for a closed loop optimization engine that helps you work smarter. No proxies or guesswork, only insights made actionable within your media buying platforms.

Top Brands
partner with Delve for
Attribution 360:

DELVE Experts

delve.experts@delvepartners.com

Google Attribution

Access the Google Attribution (360) Whitepaper Learn how to model attribution in the Google stack…

Google Attribution

Access the Google
Attribution (360)
Whitepaper

Learn how to model attribution in the Google stack using 6 different free and paid platforms, including Google Attribution 360:

A strong marketing program requires the ability to clearly measure ROI. It requires quantifiable efficiency, or a way to understand how your marketing dollars are impacting conversions at a level granular enough to guide optimization.

The ability to tie your media performance through to conversion, and understand with concrete metrics where to shift budget for optimal return, is the fundamental definition of Marketing Attribution. Google provides 6 platforms to measure Marketing Attribution, including Google Attribution (free) or Google Attribution 360 (paid).

A strong marketing program requires the ability to clearly measure ROI. It requires quantifiable efficiency, or a way to understand how your marketing dollars are impacting conversions at a level granular enough to guide optimization.

The ability to tie your media performance through to conversion, and understand with concrete metrics where to shift budget for optimal return, is the fundamental definition of Marketing Attribution. Google provides 6 platforms to measure Marketing Attribution, including Google Attribution (free) or Google Attribution 360 (paid).

Quick Preview, Inside the Google Attribution (360) Whitepaper

The Google Attribution (360) Whitepaper addresses the six ways to use attribution modeling in the Google Marketing stack:

Download Now

The Google Attribution (360) Whitepaper, explains how Brands can maximize RoAS and better compete against their peer group, through the following data integrations:

Integrate your Google-based site and media data with Attribution 360 in only a few clicks. Direct data pipelines remove issues with tagging maintenance and margin of error seen with third party solutions. Minimize cookie drop off, eradicate cost discrepancy, all while maximizing accurate results.

Seamless Data Activation

Port attributed conversions directly back into your Google-based marketing technology for a closed loop optimization engine that helps you work smarter. No proxies or guesswork, only insights made actionable within your media buying platforms.

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