These developments were presaged in science fiction by several authors. In his classic 1965 novel Bill the Galactic Hero, Harry Harrison writes about a raw recruit who is convinced to sign up when presented with "pictures" of himself in uniforms of increasing rank:

Bill's eyes followed the thick finger as it pointed to the colour plate in the book where a miracle of misapplied engineering caused his own face to appear on the illustrated figures dressed in trooper red. The sergeant flipped the pages, and on each page the uniform was a little more gaudy, the rank higher. The last one was that of a grand admiral, and Bill blinked at his own face under the plumed helmet, now with a touch of crow's feet around the eyes and sporting a handsome grey-shot mustache, but still undeniably his own.
(Read more about Harrison's personalized fashion display)

Even earlier, fans of scientifiction great H.G. Wells may recall an amazing display that showed little figures modeling clothing to aid customers in selecting clothing mentioned in his 1899 story When the Sleeper Wakes:

He opened the roller with a quick movement, and a confusion of brilliant fabrics poured out over his knees. "You lived, Sire, in a period essentially cylindrical -- the Victorian. With a tendency to the hemisphere in hats. Circular curves always. Now --" He flicked out a little appliance the size and appearance of a keyless watch, whirled the knob, and behold -- a little figure in white appeared kinetoscope fashion on the dial, walking and turning. The tailor caught up a pattern of bluish white satin. "That is my conception of your immediate treatment," he said...

"In your days they showed you a fashion-plate," said the tailor," but this is our modern development See here." The little figure repeated its evolutions, but in a different costume. "Or this," and with a click another small figure in a more voluminous type of robe marched on to the dial.
(Read more about Wells' kinetiscope appliance)