The ladies wore short tartan skirts and black tights. We’re considering making this a uniform in the States too. Or something very much like it. Larry Ellison is talking to me about making it a uniform at Oracle as well.

Also, please note the safety barriers and loads of folks wearing backstage pass type badges. Yeah. It was a rock festival atmosphere. Has anyone else noticed the way Apple, unlike every other iconic American brand, actually gets welcomed into other cultures with parties and celebrations? I mean look at everyone else. Starbucks, McDonald’s, Microsoft — all hated. People throw rocks through their windows. Yet we’re loved. Why is that? No doubt someone at HBR is already working on an article about this. If not, they should be.