Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

SquidOffers

Evolution of advertising:We buy ads. You must watch them.We buy ads. You have a remote control. You skip them.We buy ads. You are watching a cable channel.We send junk mail to your house and spam to your inbox. You delete it.uh oh.[Internet]We buy banner ads, you ignore them.We buy AdWords ads. We pay by the click. Wow! It works.

And that's where we were until today. The most effective online ad buy is AdSense ,where you bid for traffic and pay by the click. This is permission-based, because your ad shows up next to a Google search or on a relevant page. So the people who are seeing it are the right people. And the click demonstrates that they want to see your page.

The paradox (not necessarily a bad thing) is that the better your ad, the better your offer, the more you pay.

So we invented SquidOffers, which I hope will work for us, and which I fully expect will show up in other places soon. The idea is to combine the voting mechanism of Reddit or Digg or Plexo with the text ad mindset of a Google ad. But instead of an ad, it's an offer.

Make an offer. Pick a category. Pay a small fee ($100 a month). Then, our users vote on the offers. Get a lot of votes and you rank more highly, which means more clicks. And you don't pay for the clicks.

Now there's an incentive to write better and better offers (but they need to be genuine or we boot you). Offer a free sample or a free issue or a consult or an ebook. Be generous. Get permission to follow up.

Over time, we intend to raise the rates as volume increases. For now, a few days into it, it appears to be working. Here's the info.

TrackBack

» Trawling Through SquidOffers from One Man Band
I voted for World of Warcraft.
Seth Godin explains about the evolution of advertising from network television to Google AdWords and now SquidOffers:
So we invented SquidOffers, which I hope will work for us, and which I fully expect will show ... [Read More]

Tracked on March 17, 2007 at 08:04 AM

» The Evolution of Selling Get More Upright from LandingTheDeal
For decades, selling through advertising changed very, very little. But just in the last decade or so, with the maturation of the Internet and the way companies, advertisers, and buyers use it, selling through advertising has been changing ... [Read More]

Tracked on March 17, 2007 at 07:30 PM

» One Two Squidoo from Mighty Interactive
On his blog, Seth Godin recently wrote about a service called SquidOffers - an update to the PPC model, where viewers are given the chance to vote (a la Digg) on the offers and services advertised, with winners gaining higher placement.
Something new l... [Read More]

Tracked on March 18, 2007 at 02:37 AM

» SquidOffers Launches: BIG MONEY FORLENSMASTERS! from The One Million Squidoo Lens Challenge
Remember I posted about SquidOffers just over a week ago?
And how they would earn me a LOT more money for my lenses?
Well they launched on Friday.
Every 100,000 lenses now have the potential to earn $1.2MILLION dollars per year just from SquidOffers.
... [Read More]

Tracked on March 18, 2007 at 01:10 PM

» Please Vote Up Our SquidOffer from DarrenBarefoot.com
Over on Capulets blog, I discussed Squidoos new SquidOffer, a new wrinkle in the online advertising world. From Seth Godin:
So we invented SquidOffers, which I hope will work for us, and which I fully expect will show up in other places s... [Read More]

Tracked on March 19, 2007 at 12:51 PM

» Social Advertising from Biznology
Google's foray into Pay-Per-Action advertising got a lot of play this week, including from me. But late last week, I noticed a smaller player with an even more interesting twist on Web advertising. It made me start to wonder about... [Read More]