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Mayweather vs McGregor: Marketing the Mayhem

By Michal Dzieciolowksi

One of the biggest stories in recent sports history is the upcoming boxing match between Floyd Mayweather, the 40-year-old boxing champion with an untarnished 49-0 record and Conor McGregor, the 29-year-old UFC lightweight champion. A fight of this magnitude can seemingly market itself but omni-channel marketing efforts, intentional or not, have made August 26th, 2017 […]