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Do you know all the ingredients contained in the multivitamin you feed to your children? Thousands of American parents apparently do not, as one of the top selling multivitamins for children, Flintstones Vitamins, is loaded with genetically-modified organisms (GMOs), aspartame, aluminum, petroleum-derived artificial colors, and all sorts of other toxic additives that are literally poisonous to humans, and especially to children.

One would assume that because it is a “multivitamin,” and one marketed specifically to children, that it contains only nutritious ingredients in the most appropriate doses and nothing more. To the contrary, the Flintstones Vitamins brand, which is manufactured by global drug giant Bayer, contains a host of synthetic additives that are actually banned in many countries due to their toxicity not only in humans but also in the environment.

A quick look at the Flintstones Complete Chewables page, for instance, reveals a laundry list of additives that serve absolutely no nutritional purpose whatsoever. Refined sugars, sorbitol, ferrous fumarate, hydrogenated soybean oil, GM corn starch, and artificial, aluminum-based food colorings top the list of questionable additives in this particular children’s multivitamin. Also included in the mix is a host of synthetic compounds labeled as vitamins, all of which have minimal bioavailability.

“Bayer’s Flintstones vitamin brand is far from a natural product, and the consumer should be aware of the unintended, adverse health effects that may occur as a result of using it,” writes Sayer Ji on his health site GreenMedInfo.com about the issue. “It is important to hold accountable brands that refuse to label their products honestly, especially when they contain ingredients that have been produced through genetic modification.”

The rest of the Flintstones vitamin line is not much better. Flintstones Complete Gummies, which are labeled on the company’s site as having a “new formula,” contain many of the same toxic additives. Artificial flavors, coal tar-based artificial coloring agents, and synthetic isolated vitamin compounds are all present in this particular vitamin formula as well.

Many of the ‘vitamins’ used in Flintstones are considered hazardous substances in Europe

Interestingly, many of the ingredients promoted in Flintstones vitamins as helping children get their daily intake of nutrients are actually listed as hazardous or outright banned in places like the European Union (EU), where additive safety is taken more seriously. Cupric oxide, for instance, which is listed as a supposedly nutritional source of copper in Flintstones vitamins, is actually classified as a “hazardous substance” in the EU’s Dangerous Substance Directive.

Similarly, zinc oxide, which is often added to conventional sunscreen products, is listed as a substance that is “dangerous for the environment.” Not only is zinc oxide a poor choice for a zinc supplement as the human body can hardly recognize or use it, but the EU Dangerous Substance Directive considers the substance to be an environmental hazard – how, then, can it be considered healthy for children to ingest?

Then there is the issue of the extreme neurotoxicity of aspartame, which has no place in the human food supply, let alone in children’s multivitamins. And the same goes for artificial colors, which have been shown in scientific studies to trigger attention-deficit hyperactivity disorder (ADHD) and various other behavioral disorders in children – why add these to vitamins in the first place?

Parents looking for an alternative to mainstream vitamins like Flintstones may want to take a look at whole food-based vitamin supplement brands like MegaFood, Garden of Life, and Pure Synergy. These brands use vitamins and nutrients derived from whole foods rather than laboratory concoctions, which means the body can assimilate them more effectively.