Dating services

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Learn how data science can help online dating services by analyzing how they are leveraging big data analytics. Jungwoo explains that the online dating companies are tracking the behaviors of their candidates on the Internet. This approach may run the risk of fabricated online behavior.

- [Voiceover] These days, it is commonplace…for people to find their love online.…There are a number…of online dating services available today.…To name a few, eHarmony, Match.com,…and OkCupid are those.…There are various methods used by these companies…to find the right matches for clients seeking their love.…For instance, some online dating services…use a match percentage to decide on…how similar two individuals are.…

The match percentage is typically calculated…by the similarities…found between answers to a questionnaire.…The answers to the questions are weighted…depending on their importance.…For example, a question on the level of education…is more highly weighted than those on music preference.…Other online dating services…use a more sophisticated method,…such as a compatibility predicted model.…The leaders of online dating providers are now starting…to adopt big data analytics to enhance the quality…of their services.…

Match.com has collected more that 70 terabytes…of data on their customers.…According to Match.com, big data analytics allowed them…

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Author

Released

8/15/2016

The career opportunities in data science, big data, and analytics are growing dramatically. These are among the most sought-after jobs in the tech world today. If you're interested in changing career paths, determining the right course of study, or deciding if certification is worth your time, this course is for you.

Jungwoo Ryoo is a professor of information science and technology at Penn State. Here he reviews the history of data science and analytics, explores which markets are using big data the most, and reveals the five main skills areas: data mining, machine learning, natural language processing (NLP), statistics, and visualization. This leads to a discussion of the five biggest career opportunities, the four leading industry-recognized certifications available, and the most exciting emerging technologies. Along the way, Jungwoo discusses the importance of ethics and professional development, and provides pointers to online resources for learning more.

Skills covered in this course

Course Retiring Soon

Data Science and Analytics Career Paths and Certifications: First Steps will be retired from the lynda.com library on March 23rd, 2018. Training videos and exercise files will no longer be available, but the course will still appear in your course history and certificates of completion. For updated training, check out Data Science & Analytics Career Paths & Certifications: First Steps in the lynda.com Online Training Library.

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