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Benjamin Moore, Orchard Supply Hardware Form Strategic Alliance

February 3, 2012

Benjamin Moore & Co. and Orchard Supply Hardware, a California-based home improvement retailer, have formed a new alliance that will have the paint distributed through the chain’s stores nationwide.

With this relationship, Benjamin Moore will be Orchard’s exclusive supplier of architectural paint. Orchard’s Benjamin Moore product lineup will include Regal Select, ben, Concepts, Arborcoat Exterior Stain, and Imagine by Insl-x, along with selected primers and applicators. Benjamin Moore’s low-VOC Aura Paint will be available in select Orchard stores only. Benjamin Moore paint will be available in Orchard stores in early April, with all locations carrying the product by the end of summer.

According to Benjamin Moore’s Vice President of Sales, Dan Calkins, “Orchard’s own increasing growth in California and its well-earned reputation for carrying quality products and delivering exceptional customer service make it an attractive partner for Benjamin Moore. This alliance allows us to broaden our supply in the hardware channel, further engaging the convenience-driven DIY shopper.”

Mark Baker, Orchard’s President and CEO, said, “Paint is a key growth opportunity and focus for Orchard, and we believe this strategic partnership with Benjamin Moore will provide our customers with the highest quality paint solution found anywhere in California.”

Orchard Supply Hardware currently has 87 stores with plans to add another three stores this year.