Matouk Enters Furniture, Launches E-commerce

John Matouk & Co., the home textiles manufacturer, has introduced furniture to its product lineup and has opened its e-commerce function.

The company's entry into furniture encompasses three beds with frames and headboards, in the styles Sebastian, Sarah and Coco. Retail pricing for the beds will range from $2,950 to $4,450.

The e-commerce element, available on the company's website, matouk.com, is Matouk's first business-to-consumer initiative. It has a limited assortment of only the company's stock items, along with a limited assortment of sizes in certain products; custom items are still available only through retailers that carry Matouk products. Each product on the site has two sets of swatches, one available through the site and the other available through retailers.

The site also includes a retailer locator for shoppers who are looking for items available only at retail. Meg Woodhouse, Matouk's director of marketing, said, "We will hold new product introductions on some items for retailers only for a certain amount of time" before putting them on the site.

Matouk has also relaunched its fragrance line. First introduced in 2010 with three scents, the line now has an additional three scents. The packaging has also been changed from a highly graphic look to a more simple design, with the Matouk name prominently displayed, "truer to the brand's esthetic," Woodhouse said.