Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo who will join Ansible, the mobile division of IPG Mediabrands.

Jason Carter, the chief digital officer, EMEA, for IPG Mediabrands, said: “Mobile is clearly the future of communication and the biggest opportunity for marketers. However, we saw that consumers are way ahead of brands in this space and realised that we needed to assist our clients to move beyond just mobile media.

“This move helps them to develop all aspects of mobile marketing and fully leverage the opportunities that connected consumers represent.”