Ad Exchange In-app setup

Similar to your display property, you need to set up your Ad Exchange account for the mobile in-app property. The article on identifying targeting covers different ways to target on various device categories. In this article, we cover some high-level points about your mobile in-app setup.

Pricing rules

Depending on your inventory structure, you can use multiple targeting options for the Ad Exchange In-app pricing rules. You can also take advantage of the buyer/advertiser options to block or allow buyers/advertisers at specific floors. The order of your rules do matter, similar to display pricing rules.

Semi-transparent requests are not supported in Ad Exchange Mobile In-app.

Blocking rules

Similar to Ad Exchange for display and video, you can block general and sensitive categories and specific advertiser URLs. Learn more.

Opt-in ad technologies

These are controls you need to explicitly allow, so please be sure to allow all the ad technology vendors you’re comfortable with. Learn more.

Cookie and data usage

In the Ad Exchange Mobile In-app environment, these settings control how buyers can use the mobile advertising IDs passed via Ad Exchange.

Match coding doesn’t apply for the in-app environment. If you don’t want to send mobile advertising IDs to buyers, you can block the other three settings. However, this will likely result in lower eCPM and/or revenue because buyers often target based on mobile advertising IDs.

Traffic ads

Now that you’ve completed the Ad Exchange setup, the next step is to call Ad Exchange from your app or ad server. If you use the DFP ad server, follow these steps to traffic your Ad Exchange Mobile In-app ads in DFP.