CASE STUDY

Challenge: DRIVE BRAND AWARENESS & SALES

Founded in 1976, Majestic Athletic is an American company that designs, markets and manufactures performance athletic apparel, team uniforms, outerwear and licensed athletic wear.

Our mission was clear: build and activate a strategic year-long campaign to build awareness and drive sales of Majestic x MLB apparel across both SS17 and AW17.

Solution: FAME MEETS #MAJORPLAYERS

Step one; get to know the brand’s target audience. We used clever tools to uncover heaps of useful data, but what stood out was that young people made decisions around purchasing fashion items based on cultural influencers and seasonal activities. In fact, 86% claimed they wanted the clothing to express something about themselves and 92% admitted to buying into brands that have a clear purpose.

Using our audience insight and fame monitoring tools, we developed the #MajorPlayers campaign – a communication platform that enabled us to hero influencers by embedding Majestic Athletic clothing natively among credible stories. We pulled together the ultimate list of fashionistas, shifting all cultural norms in order to make the clothing a hit over the summer period.

Results: WE UNDERPROMISED BUT OVERDELIVERED, AGAIN.

The Impressive Stuff

4.3 Million reach

5.7 Million Impressions

1.2 Million Engagements

92,000 Link clicks

Over 200 x Assets created

Hyde Park Takeover

What do you get when you add ONE event activation and 100 Major Player influencers across the UK, FR & DE? Success and over 1.4m views.

The Paid Stuff

When it came to Paid Media, we know we hit it out of the park. Between Media Planning, Micro guide Ads and Retargeting, there’s very little we didn’t tackle.

"This award is an acknowledgment of all of the great work that Found do, how that work affects their customers and the digital advertising ecosystem as a whole. It’s fantastic to see digital marketeers with such sound performance roots make the large but successful leap into effective creative. Found has it all - a focus on performance, a creative edge, fantastic people, sound measurements, great results and a clear customer focus. We are looking forward to what they do next."

Helene Ambiana – Head of Google Partners EMEA

“Found delivered beyond our expectations with their clever Paid Media and YouTube campaign. The fine-tuned approach to audience targeting has brought great results with incredible engagement rates, which smashed all industry benchmarks.”

Steve Osaer – Fender

“Found have proven themselves to be an immensely valuable extension to our in-house marketing team. Their wisdom and commitment to deliver has turbo-charged our digital media strategy and we’re excited about how, together, we can continue to build the Hand Picked Hotels brand online.”

Janina Downey – Hand Picked Hotels

“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”

"We have been very pleased with the performance, energy and attention to detail the Found team have given us. We’ve seen significant uplift in key PPC metrics across the board, including a 1763% YoY rise in ROI for our Father’s Day campaign."

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