Lululemon Bans Customers Who Resell On eBay

eBay sellers found themselves blocked from the company's website.

By
Alex Rees

Feb 18, 2014

Advertisement - Continue Reading Below

Lululemon shoppers who later resold merchandise on eBay have been blocked from the company's website in recent weeks. (A process which must have involved some creepy and overreaching cyber-detective work.) Several customers told Business Insiderthey "had been confronted" by Lululemon reps over their auctions, and now they can't access Lululemon's online store to purchase more; one eBayer said she felt "humiliated," because "we're not selling ammunition, we're selling yoga pants." Of course, they could always go to a store and shop in person, rendering this whole move moot.

Per angry comments made on Lululemon's Facebook page, the company appears to have updated its policies to include a note that reselling "is illegal." Lululemon initially confirmed that would-be shoppers had been barred, explaining that action had been taken if "[a] pattern of re-selling new product numerous times on an ongoing basis and at an elevated price point" had been noticed by, presumably, a team of staffers who refresh eBay searches for Lululemon products between yoga poses.

But now they've recanted. In a new statement released to CTV, the brand apologized: "We looked into it and realized that we had indeed gone too far, and have taken steps to fix it as quickly as possible... We are reaching out to apologize to the guests who were impacted."