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TODA

Darrin Haddad is a New York based still-life photographer who needed to evolve his brand in to keep up with his growing client base. TODA developed his identity to be a simple, effective mark that communicates his name in a minimal way. The cropped last name uses ascended letterforms to bridge the vowels in Darrin's last name. An accidental result is a logo that alludes to a sans-serif Arabic typeface, hinting at his Lebanese heritage.