about

Bringing a historic brand online.

Olympia Tile is an international powerhouse in the tile industry. As the largest importer of tile in Canada and a top one in the US, the company sought to connect with their community of designers, architects, and contractors online. Our team helped them create digital communities to foster those relationships online.

Platforms

Migration of data

Roles

Content strategy

Content creation

Community growth

Deliverables

Social media management

Email marketing

Platforms

Desktop

Mobile

Roles

Content strategy

Content creation

Community growth

Deliverables

Social media management

Email marketing

Blogging

review

client quote / stat

"Leverage IT has done an amazing work in setting up our company’s digital media strategy. The creativity and vision they brought is outstanding. Leverage has provided Olympia’s marketing department with strong ideas. Helping us with coding eblast, Facebook ads, and image designs for all of our social media channels. Their quality of work has made our working relationship very enjoyable. Leverage has gone above and beyond our expectations to help us develop a simple but comprehensive marketing strategy, they are also great at consulting and providing helpful tips for how we can make the most of our social media tools and encouraging us to try new approaches. We highly recommend Leverage It to help you take your social media platform to the next level."

Lina Morales

Marketing Assistant, Olympia Tile

more

problem + goal:

Olympia Tile is a tile distributor in North America with unmatched selection and inventory options. A global leader in the ceramic tile industry, the company has dozens of locations across the United States and Canada. When the team approached us in 2015, they understood the opportunity social media and digital held for businesses but unsure of where to start.

solution:

Our team started things off with a competitive analysis, to understand the home improvement industry and their target audiences. We paid special attention to competitors who had high levels of engagement and interesting, valuable content.

After the competitive analysis, we made recommendations on the best social media channels to invest time and energy in. The usual suspects like Instagram and Facebook were obvious, but others like Houzz and Pinterest which were top choices for design content were also selected.

Our team put together a content calendar, which Olympia’s team reviewed and approved. Our content was a mix of industry best practices, design inspiration, and product visuals – we hoped to provide design inspiration as well as product information in our posts.

Most of our initial content consisted of rendering provided by the tile manufacturers, which made our visuals pretty repetitive. We developed a content generation system to encourage Olympia’s many clients to easily share their projects. The result was a source of original content showing the unique ways designers actually used Olympia products.

In addition to social media, we also wanted to build a robust email marketing audience, which Olympia could leverage to send out important announcements, product launches, etc. We worked with Olympia’s various locations and sales reps to gather thousands of emails and get explicit permission for email communication. We segmented our email audience by customer type and geography to send more targeted campaigns.