Bill Fay is the new head of the Toyota Division

Bill Fay is the new head of the Toyota Division while division chief Bob Carter has been promoted as part of a wide shuffling of its sales and marketing ranks at Toyota Motor Sales U.S.A. In a statement, Toyota said that 52-year-old Carter, the group vice president and general manager, has been appointed as the senior vice president for automotive operations.

He will be reporting to Toyota Motor Sales CEO Jim Lentz. Carter is the replacement for 68-year-old Don Esmond who is now a senior adviser to Lentz. Esmond will manage the new team’s transition until the time that he retires at the end of the year.

He became a part of Toyota in 1982. Fay, who is 56 years old and Toyota marketing’s group vice president, was promoted as Toyota's group vice president and general manager.

The marketing position that he vacates will go to 45-year-old Scion Vice President Jack Hollis who would then be replaced by Doug Murtha, vice president for product planning. For four consecutive years, Toyota has posted declines in sales.

However, it posted a 29% increase in U.S. sales through June 2012. Toyota added that it has also realigned two major areas of operations. Its customer service responsibilities will be given to the sales and marketing department.

Historically, Toyota has always regarded customer service as a separate function. It is also shifting a portion of its future technology planning such as fuel cells and vehicle telematics to its product planning department.

The new group vice president for product planning, which includes advanced technology, is Andrew Coetzee, vice president for Lexus customer service.

Meanwhile, the new group vice president for strategic planning is Chris Hostetter, the group vice president for strategic resources. He will be leading a team that covers strategic research, advanced product strategy, business strategy and vehicle exports.