Business Economics; specijalizations in: Tourism and International Trade

Study specialization

specijalizations in: Tourism and International Trade

Academic title abbreviation

mag. oec.

Genre

master's thesis

Language

Croatian

Defense date

2016-04-04

Parallel abstract (English)

Health tourism is one of the most perspective forms of tourism, with its development from the times of ancient Greeks. Travelling for the reasons of improving the state of health or resolving a certain health related problem in combination with visiting far away and exotic destinations have shaped a very specific tourist niche. Demand for lower priced services, better access or even better quality of the services has formed new tourist destinations all over the world. Numerous countries have begun to develop strategies of developing health tourism, in order to optimally exploit all natural and infrastructural benefits they own. This thesis has presented Action plan of strategic development of health tourism in Croatia with the goal of forming legal background suitable for further development of this kind of tourism. A neighbor country Hungary is worldwide known for health tourism and as such represents a strong competitor, especially on the location of Heviz. With a comparative analysis of the Croatian location Krapinske Toplice and Heviz, a wider picture has been set of the general state of health tourism in both countries.
Key