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Roger Snider, a member of the Local 600, shoots stills during TV productions for Print and Social Media. 20 years of experience in the advertising industry and 10 years as a stills photographer make Roger the most qualified photographer for your next production.

Known primarily for his work these last 12 years as the man behind the Dos Equis “Most Interesting Man in the World” campaign, Roger’s versatility and ability to move seamlessly between the worlds of set photography, fashion, advertisting, editorial, and photojournalism have made him one of the most demanded photographers in the country. Whether it be on a 20 story billboard in Hollywood or Manhattan, in Time Magazine or National Geographic, campaigns for Toyota and Geico, or his well-known series of romanticized tricked-out big rigs around the world, Roger’s work is everywhere you look.

Roger’s flexibility on set, rapport with subjects, and ability to get and deliver the needed shots quickly and on schedule put him at the top of the game. Educated first in an airplane and then earning his B.F.A. at the University of Florida, Roger cut his teeth in the gallery scene in New York City before relocating to Los Angeles in 2003.

Truck Calendar Shoot in New Mexico

I am shooting the 6th year of the Chrome and Elegance calendar featuring classic trucks and beautiful women in classy attire. The 2019 edition will be all captured on film with minimal post production in order to give it a retro look. In between advertising shoots, I select the fashion in LA with each model for 2 shots each which means I usually bring 5 to six looks as I like to create alt shots for Social Media and promotion that will not be the final look used in the calendar. I shoot Kodak Portra using a Nikon 4s and Mamiya 7II camera systems usually hand held during Golden Hour. I was inspired by the ads Peterbilt made in the 70s and 80s and hope to publish a book one day of my top slects from over the years. Please enjoy these images from 1 of the set ups I did at Leaping Deer Ranch in Las Vegas New Mexico this January with Agnes and Jack’s 1969 Daycab.

Death Valley Landscape Film Frame

Always one to think of cool new places to shoot big rigs, I take my Mamiya 7II with me on road trips that are scouting missions. I like the look of Kodak Portra 400 and love the simple design of the rangefinder coupled with the size of the 6×7. The excitement of getting the film back from the lab is something I have missed all these years into the digital age. Here is one of many amazing images I captured on that trip last winter!

Case of the Mondays

Here is an image I shot on film using my Mamiya 7ii medium format camera while driving around in a bus on a TV commercial. The rider, seen here, is dreaming of owning a truck so he can one day have a sense of peace while commuting to work.