The big question here for the start-ups and opinion formers is how to use Web 2.0’s focus on community to build the next generation of web tools and become Europe’s Web 2.0 poster child.

I guess I can forgive the BBC, since the feature is “more than decent” ;-), and they capture some of the spirit of reboot in this quote:

This year’s conference theme is Human? with many speakers grappling with such deep philosophical queries as what it means to be human. One session was called Humanism 101.

Understanding human behaviour and how to adapt those behaviours to technology and the web rather than the reverse is rare for technology devotees.

And Last.fm deserves all the love in the world, iTunes might never know what hit them.

However, it is no surprise as the big subject in the bars and on the grass outside was this week’s sale of London social software music service Last.fm.

Its creator Martin Stiskel, explaining why US broadcaster CBS would want to buy a music preference tool said: “They want to move from a content company to an audience company, giving the audiences control and learning from this and that’s why Last.fm was their choice.”

I’m nominating Last.fm for the price of being the “greatest service on the planet”, even though it makes it look like I have absolutely no taste in music – is it about time to get more discriminating, and start “acting my age, not my shoesize” – nah some people have actually expressed love for my personal radiostation ;-), and I get shouts like this: