Sure, you could try affixing some magnets to the back of your iPad, and get the same iPad-as-fridge-magnet effect for far less, but then what'd happen if the iPad dropped and shattered? You wouldn't have anyone to sue but yourself.

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Not that I'm suggesting you sue Woodford Design if that does indeed happen, but I do appreciate that £49 / $76 is pretty steep for a couple of magnets. It can obviously be used in either landscape or portrait angles, and comes with replaceable corner clips for next year's iPad model. On sale later this year. [Woodford Design via TechRadar]