HPRC to Evaluate Impact of the “Rethink Your Drink” Campaign

Today, Mayor Menino announced a partnership with Shaw’s & Star Market, Stop & Shop, and Dudley Square’s Tropical Foods to rollout the “Rethink Your Drink” Campaign. Through a color-coded labeling system, the 15-store effort aims to help raise awareness about the negative health impacts of consuming too many sugar-sweetened beverages. The Harvard Prevention Research Center (HPRC) and The Boston Public Health Commission (BPHC) will evaluate whether the effort will change consumer behavior and result in healthier shopping habits.