Advantages of LicensingAdvantages of licensing include brand recognition, trademark protection and enhanced credibility. Licensing helps a business to increase its market share through enhanced awareness. It promotes the business's position in the market. Licensing also generates revenues for the government.

A license is a license is fundamental to business as it provides a company with a competitive advantage. Following a widespread influx of generic and counterfeit products, consumers are comfortable dealing with licensed brands. Licensing builds and enhances the brand image to a larger market and acts as a form of advertisement that aids in creating the brand's awareness in the market.

Licensed manufacturers provide some level of assurance that consumers obtain authorized and not illegal products. Manufacturers also benefit from the licensing authority's promotional and advertising programs to support the trademark. This helps to generate more revenues for manufacturers and retailers through the sale of authorized products to a wider market.

Hollywood Elements

Hollywood Elements are those aural or visual aspects of Hollywood which uniquely identifies a facility as being an authentic Hollywood Licensee, including but not limited to:

Use of distinctive exterior and interior designs, layouts, concepts, decor, film and entertainment related memorabilia and icons and staff uniforms:

Processes for training employees in all customer service and interface positions:

Electronic visual and audio aspects including but not limited to film and entertainment video selection:

Advertising and marketing standards for the uses and presentation of the Licensed Marks, including such usage in connection with media events, television, radio and print, and coordination of public relations activities: