It’s the first episode of what I’m calling Feisty Friday where I tackle a trend, issue or question and break it down into practical, actionable steps. This first one is addressing the focus of personal brands meaning let me talk about ME all the time, make marketing all about ME, and holy crackers, I really don’t give a flying anything about what you’re saying. You sound like Charlie Brown’s teacher and you’re missing the point. To make marketing meaningful, you need to make it about your community and your customers. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode57.

Items Discussed in this Episode:

The focus of marketing has seemed to switch to being all about ‘me’

What this comes down to is a case of bad storytelling

The main question that should be answered in your story should be ‘what’s in it for me?’

There is a simple fix, and I’ll explain it here

There are many ways to make small changes in your story to help your marketing