One would think that the world of gastronomy is completely different from the world of fashion. Afterall, gastronomy seems to be anchored in timelessness, tradition, regional territory, history, patrimony, roots and identity. Fashion, on the other hand, seems to echo the instant of today, nomadic culture, the ever-changing new trends, the changeability of taste, the globalization of consumer habits and the rise of brand names. Yet, gastronomy has some links to fashion – those that produce or influence ingredients, techniques of cooking , places and eating trends. To this extent, it is important to look at gastronomic trends of the past and present, from the era of Louis XIV (the Grand Siècle) to what we call molecular cooking. We have the opportunity to do this with several specialists along with Michel Troisgros.

Speakers

BénédictBeaugé, auteur ;

Caroline Champion, auteur ;

MichelTroisgros, Chef, Roanne, 3 étoiles Michelin

4 pm/PHOTOGRAPHY : THE END OF AN ERA OR A SECOND YOUTH ?

ModeratedbyMichelMallard, Directeur de création, Photographe, Paris

Theendofthe20thCenturysawthephotographicmediumblessedbymuseums and the international art market. Photographybecame a rare art form. Yetthebeginningofthe21stCenturywitnessestheemergenceofnewformsofcreativity, thosethat are lessconstraining, moreindependent, notablythankstothe explosion oftheInternet. The designer or theartistnowtakeslead, expresses himself or herself in blogs, self-publisheswork and buildscommunities. Thisbulkingupofcreativity, thiseclecticism, of a creationthatstraightforwardlyembracesallformsof expression iswhatthis discussion plans to explore in bringingtogether a photographer, a blogger, an editor and a curator.

The countries on the southern coast of the Mediterranean are well-known for their apparel industry. What these companies produce is generally exported to countries on the northern coast of the Mediterranean. But these North African countries also boast numerous resources in creativity and artisanal craft that can be developed and whose production could lead to new commercial ties with French and European brands and designers. Craftsmanship and creativity can thus bring new perspectives to Mediterranean countries. The key issue is how to leverage this potential new positioning in a way that will complement and enhance the already strong apparel industry in these countries. This round-table discussion will use Morocco, a land of expert craftsmanship and creativity, as the case study for this subject.

The perfume industry was once traditionally dominated by couture and cosmetic brands. Yet since 1990, designer labels have notably entered the sector. Year after year, the number of perfume launches has been increasing widely. Today, it has become a logical, natural and pretty much obligatory step for a fashion brand to enter the fragrance industry. This lecture will look at the springboards behind this diversification ; how the perfume industry works ; what the launch calendar is like ; and, opportunities and risks. We will bring designers and managers from both the fashion and fragrance industries together to discuss this subject.