Hyundai launched its Genesis Coupe in the Korean market this week with performance specs finally divulged. The first engine is Hyundai's Theta 2.0-liter turbo which produces in Korea 223 horsepower on premium fuel and 210 horsepower (regular fuel).

Hyundai hopes to sell 40,000 Genesis Coupes annually, 5,000 in Korea and 35,000 in overseas markets. The Genesis Coupe's target customer is a middle-aged male (64 percent) looking for best performance for the price. Although Hyundai used the Infiniti G37 as the benchmark, targeted competitors include the Mitsubishi Eclipse, Nissan Altima Coupe and Mustang.

Korean retail prices start at 23,200,000 Korean won ($18,728 USD) for the base version and with full options, including the V-6 Lamda RS engine, the Coupe tops out at 33,920,000 Korean ($27,382 USD).