We're delighted to announce that I Love Blue Sea has joined Vital Choice. We share the same passion for health and vitality, and we offer you easy access to an even wider variety of premium seafood that is among the purest and most nutritious available. Please accept our offer of a 10% discount on your first order. Simply use code ILOVEVC at checkout. Welcome to the Vital Choice family.

Review: Having grown up in NY and still live here, I have been eating thinly sliced Nova lox my whole life. I was curious if this would rival my local nova . This is excellent lox but not as thin as I'm used to. Nevertheless, the taste is excellent and agree with the buttery description. It isn't like the oily Nova I'm used to either but still enjoyed the taste. I partially thawed and then cut into several portions to vacuum seal. It defrosts quickly but my only very slight complaint is that it is a little hard to separate into slices especially to make a nice presentation. I'm wondering if the prepackaged portions separate more easily.

"the best"

johnson on 12/26/2014 6:14:18 AM

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Review: simply the best tasting lox I've ever had will never order and eat any other this takes the cake.

"Salmon delight"

maria hofer on 12/12/2014 4:32:29 AM

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Review: On Christmas morning we serve a Smorgasboard. Potatoe Latkes sour cream and your Lox are a center piece and always loved.

Review: I am a 24/7 caregiver to my bedridden husband. He is in his final time I want to give him the best. This is it.

"Very silky"

Fraidy on 5/8/2014 9:40:29 AM

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Review: Great quality, great value compared to their smaller portions. A little bit saltier than I expected. I've had nova salmon from my kosher market that is less salty. But I love this company and their products.

"wonderful Lox"

pam page on 4/12/2014 10:45:35 AM

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Review: wonderful salmon/loxâ€¦lasts for weeks in refrigerator. Simply melts in your mouth. I have ordered this before and will again.

"Best Lox ever"

OK Doc on 4/29/2012 6:26:33 AM

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Review: Living in the middle of America we miss NY Lox. After having this VC Lox, we had no idea how much better it could get. This Lox is buttery and just heavenly. It is well worth every penny of the price. To eat this is literally transformative and so healthy for you.