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THE liquid lipstick that started the craze! Unleash long lasting, high-pigment color with a swipe of the wand. In 43 to-die-for shades, this creamy, comfortable formula glides over lips like a gloss and sets to a true matte finish.

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Meet THE liquid lip that launched a lipstick revolution! The world went matte when Everlasting Liquid Lipstick first debuted: Eye-catching matte lipstick in a comfortable liquid formula with transfer-proof long wear? It was unheard of! 4 years and 40+ shades later, Everlasting Liquid Lipstick is still rockin’ hard as Kat Von D’s #1 bestseller and it’s not hard to see why!

Take your pick from 40+ insanely pigmented shades designed for every skin tone—tons of reds (Kat Von D’s fave!), unique color pops you won’t find anywhere else and a full spectrum of nudes including Lolita, the iconic shade that looks beautiful, and different, on everyone.

Unleash high-pigment, long lasting lipstick with an effortless swipe of the doe-footed wand. Everlasting Liquid Lipstick makes it easy to get a crisp, precise lip look. This creamy formula glides over lips like a gloss and sets to a true matte finish, plus it’s packed with natural moisturizers, including Vitamin E and Sunflower Seed Wax. Matte lipstick has never felt so comfortable!

Vegan & Cruelty Free

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For foolproof precision, outline lips with Kat Von D Everlasting Lip Liner in a complementary shade (there’s one for EVERY Everlasting Liquid Lipstick). For extreme long lasting lipstick, apply a full coat of Everlasting Lip Liner all-over the lips as a base coat before Everlasting Liquid Lipstick.

For a mesmerizing glimmer finish, let Everlasting Liquid Lipstick dry and top with Everlasting Glimmer Veil Liquid Lipstick. Experiment with different shade combinations and placements to create a custom lip look.

Can’t pick just one to wear? You don’t have to! Mix and match your favorite reds and nudes, or combine bold new shades for endless lipstick vixen looks! Here are some of our favorite pairings:

To apply, use the applicator to swipe a layer over lips. Hold still for a few seconds to let it set, NO smacking or rubbing your lips together! Then, apply a second layer…that lipstick ain’t going ANYWHERE!

Inspiration du Jour

ABOUT US If you wanna know who Kat Von D Beauty is, all you gotta do is look in the mirror. We’re artistry for the people, by the people, powered by long lasting, high pigment, cruelty free makeup. Born from Kat’s relentless pursuit of product perfection, our mission is to create hyper-performance vegan makeup so everyone can make compassionate choices without sacrificing bold, beautiful color and everlasting wear. Fuel your self expression with an award-winning lineup of waterproof liners, eye makeup, prismatic highlighters, vegan makeup brushes, and the iconic liquid lipsticks that started the craze. Kat Von D Beauty has rocked the beauty world with artistry-inspired makeup products that empower you to unleash your boldest self. Go ahead and break the beauty rules—we can’t wait to see what you create!