Klaviyo vs Mailchimp

Klaviyo is fairly new on the market in comparison to Mailchimp. That being said, Mailchimp has more users and popularity than Klaviyo. Still, Klaviyo has made a big impact within their niche. Klaviyo is an email marketing platform built for ecommerce, while Mailchimp is an email marketing platform made for any kind of business. If we compare Klaviyo and Mailchimp for non-ecommerce businesses (businesses which do not sell physical products online), Mailchimp wins with no question asked. However, when we compare Klaviyo and Mailchimp for ecommerce businesses, it takes a closer look to define the winner. And it would be up to you to make the decision.

I will divide this post into 12 parts. If you specifically interested in one specific aspect of the comparison, just scroll down. Also, if you have more questions or I missed something please leave a comment below and I will respond to each and every one:

Part 1: Klaviyo vs. Mailchimp Dashboard

Part 2: Klaviyo vs. Mailchimp Campaigns

Part 3: Klaviyo vs. Mailchimp Integrations

Part 4: Klaviyo Analytics vs. Mailchimp Reports

Part 5: Klaviyo Flows vs. Mailchimp Automation

Part 6: Klaviyo vs. Mailchimp Segments

Part 7: Klaviyo vs. Mailchimp Subscribers Profile

Part 8: Klaviyo vs. Mailchimp Opt-In Forms

Part 9: Klaviyo vs. Mailchimp Support

Part 10: Klaviyo vs. Mailchimp Other Features

Part 11: Klaviyo vs. Mailchimp User Interface

Part 12: Klaviyo vs. Mailchimp Pricing

Part 1: Klaviyo vs. Mailchimp Dashboard

The Klaviyo and Mailchimp dashboards are similar and you can easily see your profits from your email marketing efforts on both platforms.

The main difference –– which might seem small, but for me personally is impactful, is the percentage. Klaviyo shows how much percentage of your total revenue you make from email, automated email and campaigns.

This helps me because when I talk with a potential client and they tell me their revenue from email marketing is less than 30% of their total revenue, I know for sure I can help them.

Another cool feature of Klaviyo’s dashboard which is not available in Mailchimp is the breakdown of revenue by automated emails (flows) and campaigns.

Part 2: Klaviyo vs. Mailchimp Campaigns

Klaviyo and Mailchimp campaign builders are very similar and have a lot of the same features. Both campaign builders are visual. The campaign builder consists of blocks which you can drag and drop.

A unique feature of both platforms is the product block. However, the way product block works differs between the platforms.

On the Klaviyo platform, you can either use the product feed or pick a product from your store.

The “select from catalog” is the same option as in Mailchimp. However, the ability to populate from your feed is different and more robust. You basically create a product feed from your store where you specify which product category or collection to show and then it dynamically populates that block within the email.

In Mailchimp this option is limited, you only show popular products and not specific categories, collections and/or tags.

How can it impact your business? Let’s say you have male and female products. It does not make sense to show male products to females and vise versa. In Klaviyo, you can create female product block and male product blocks and show them to the right segment.

Part 3: Klaviyo vs Mailchimp Integrations

Klaviyo and Mailchimp both have a big library of software with which they integrate. In addition, both platforms are part of Zapier software (the 3rd party integration software), meaning they can integrate with anything that’s available in Zapier’s library.

Part 4: Klaviyo Analytics vs. Mailchimp Reports

In general, both platforms have user friendly reports. However, you need to upgrade to a PRO Mailchimp account to see an in-depth comparison report between automated emails and campaigns. In Klaviyo, it is a standard feature that doesn’t require additional payment.

In addition, in Klaviyo you can customize your report views and save as many views as you want. Each view consists of cards. Each card can be customized to show the information you want.

Part 5: Klaviyo Flows vs. Mailchimp Automation

Klaviyo has a simple and powerful flow (automation) builder. You drag and drop actions and filters into the flow builder and it’s visually clear how the automation will work.

Basically, you have triggers which define how this automation should start. Then you have time delays (if any) and email at the end.

On Mailchimp, you do not have a visual builder, but instead a more logic-based automation builder. You add emails.

You might think they are interchangeable, but I would argue it is much easier to make a mistake without the visuals. Also, it is easier to create on a visual diagram when you need to split your flow. See below:

Klaviyo also has a “Browse Abandonment” trigger which is not available in Mailchimp. It is an email for those who viewed the product but did not buy it or add it to their cart. After this trigger, the email goes to the subscriber and shows them which product they did not buy.

In other words, Klaviyo does not have automation limitations, you can create any kind of automation you want based on the data you have in Klaviyo.

Part 6: Klaviyo vs. Mailchimp Segments

Mailchimp segmentation is per list. In other words, if you want to create a segment where you say everybody who purchased X product, it will show you only people who are were put on the list when you created the segment.

On the other hand, if you do the same in Klaviyo, it pulls from everybody in your account and it does not care what list that person is on.

Part 7: Klaviyo vs. Mailchimp Subscribers Profile

Those two snapshots are for the same subscriber. Since we recently move this account to Klaviyo from Mailchimp, you still can see some emails which were sent using Mailchimp.

Both softwares have similar analytics. However, you can customize the views in Klaviyo based on your preferences. In addition, you have predictive analytics which are very powerful for projections.

In general, I would say we have a tie here.

Part 8: Klaviyo vs. Mailchimp Opt-In Forms

Mailchimp opt-in forms are based on the lists. If you want to create a new form, you need to create a new list.

Klaviyo opt-in forms are based on your desire. You can create as many forms as you want and point all to one list or one form per list or however you want/need.

Both softwares have drag and drop form builders.

Part 9: Klaviyo vs. Mailchimp Support

In the past, it took me a good 10-15 minutes to find Mailchimp support contact information. The support was helpful, but it was hard to find and required a Google search. They hide it, likely to reduce the number of requests.

Klaviyo support is available from 9am to 5pm (EST). They are a Boston-based company. Their support chat very easy to find. It is in the top right corner under your account name. The support is quick and extremely helpful.

In addition, Mailchimp has three tiers of support based on the subscription plan you have. Klaviyo has one for all, even if you have a free Klaviyo account.

Part 10: Klaviyo vs. Mailchimp Other Features

Mailchimp has some features which do not exist in Klaviyo. Those features are landing pages and postcards. For the landing page, you have to pay extra if you plan to use a custom domain.

Part 11: Klaviyo vs. Mailchimp User Interface

I am sorry Mailchimp, but the Klaiviyo team has a better understanding of user friendliness. I am an email marketing consultant and people hire me to do their email marketing for them. It is my profession, but even still, it is hard for me to follow Mailchimp’s logic on how to setup automation and etc.

For some projects in the past, I had to be very creative to accomplish what I wanted in Mailchimp. At first glance, I might think I had an easy project, but then with Mailchimp’s limitations, I would have to create many extra steps to accomplish the goal.

Part 12: Klaviyo vs. Mailchimp Pricing

Before I show you price per subscriber comparison, I want to clarify how Mailchimp and Klaviyo charge per subscribers. Klaviyo is subscriber based. It means you pay only for active subscribers. Mailchimp is list based. For example if you have five different lists in Mailchimp, and one contact (let’s say [email protected]) is on five different lists, you will pay five times for the same subscriber. In Klaviyo, that same person ([email protected]) can be on five different lists, but you pay only once for this subscriber. Please keep that in mind when you compare the pricing.

In addition, Klaviyo bases their pricing only on the number of subscribers and provides everybody the same set of features. Mailchimp has three different plans and some features are not available to other plans.

Klaviyo cost mores, there is no argument, but every penny worth it. If you just need a platform to send emails, Mailchimp is the right software for you. However, if you plan to make money and see how each email performs, you need to pick Klaviyo.

Klaviyo VS Mailchimp Pricing

# of Subscribers

Klaviyo

Mailchimp

0-500

$25

$0

501-2,500

$50-$125

$30.00

2,501-5,000

$125-$200

$50.00

5,000-10,000

$200-$325

$75.00

10,001-25,000

$325-$450

$150.00

Conclusion

As I said before, I love Klaviyo and I’ve intentionally stopped doing projects on Mailchimp’s platform. Why? I am not able to provide the same kind of results for my clients by using Mailchimp vs. Klaviyo. So for that reason, I stopped using it. If you have an ecommerce business or are starting one, I highly recommend investing in the best software even if your budget is tight at the moment. I know Mailchimp offers free services up to 2000 subscribers, but sooner or later you will switch to Klaviyo and the migration will cost you more than you’ve saved.

Outstanding experience. We are thrilled with the project and are already seeing benefit of the automation Andy put in place. Will definitely use again. This was the perfect project to outsource as no one on our team had this capability. Thanks Andy!

Andriy was very helpful and patient with me as we worked around my schedule. I’m switching from Mailchimp to ActiveCampaign and I didn’t want the headache of doing everything myself. He connected various platforms, imported lists, etc.

Great Personality – Andriy gives more than just a plain service. He has a total understanding of the nature of given task and everything he does is done by the best possible way. Andriy has outstanding experience which reflects the work he has done. I had trouble to run my website but he sorted it very quickly and i am ready to sell. I am gladly recommending him to others, he is a genuine hard worker. It was easy for me to reach him at any time and job was ready in no time.Thank you!

Andriy was a pleasure to work with. He completed my project successfully and was attentive to our needs. I will hire Andriy again for our next marketing project. I felt confident in his skills and ability to get the project done.

Andriy is a true pleasure to work with for Ontraport consultancy projects. He communicates clearly, is flexible with his schedule, delivers on-time, and helped us to understand issues that we didn’t even know we had in Ontraport. He’s very professional and helpful – highly recommend!

Andriy gave me with some excellent guidance on how to build a full-scale, profit-boosting email campaign. He provided me with a detailed funnel map, and some key feedback. We’re implementing it right now, and the sales are coming in. Very happy overall, would recommend and hire again.

Andriy was awesome! He helped us out with a last minute project when our tech gal was out of town and I was so thankful. I would use him again. He is very knowledgable and easy to work with. He was also in great communication about project status and sets realistic expectations which I appreciate.

Andriy was incredible as always. He automated a task that someone wanted to charge me a monthly fee of $150/month. He was also very communicative and fast. He went above and beyond expectations. I plan to work with him more in the near future and would recommend using him for any email automation campaigns.

Andriy was amazing to work with. We went over exactly what I was looking for created a sequential plan to execute the job and even helped me with the functional of the Active Campaign automations. I will be using him from now on for future jobs. Thanks man.

Moe Taha

NEA Management Inc

Andy is great to work with – an excellent communicator with excellent knowledge around email marketing.

Andriy was a pleasure to work with. He was very responsive, created a personalized plan for our company and executed the plan. He was very flexible and spent extra time creating additional journeys. The traffic to our site has increased dramatically and we are pleased with the opt ins to our email lists.

Andriy was fantastic and very clear. He helped me structure my needs and explained the steps along the way. He was always very patient with the project when we had to pause for a few days. Highly recommend Andriy!

Andriy raises the bar for all freelancers. He is extremely easy to work with and eager to answer any questions or help where it is needed. He did an excellent job with a few different projects. He responds quickly and exceeds expectations. I highly recommend him.

I have actually had the chance to work with Andriy on a few projects and would not hesitate to recommend him to anyone. His work ethic is inspirational; this will become apparent once you begin working together. I believe adding Andriy to any team will significantly improve the chances of success. Best of luck to you, Andriy! I look forward to working together in the future.

Andriy was fantastic to work with. He developed fantastic Klaviyo flows with excellent copywriting and design that are already converting well. He was a great communicator and kept me informed every step of the way. I wouldn’t hesitate to hire him again.

EXCELLENT. Andriy is a pleasure to work with. Very professional, smart, and a great communicator. Andriy has excellent knowledge of advanced email strategies, best practices, and software. His skill set covers high-level strategy to the nuts and bolts of integrations, list management, detailed segmentation, automation, and deliverability optimizations. I just wish we met him years ago!! Thanks for the great work and I am certain we’ll be reaching out again to take advantage of his vast knowledge base.

I worked with Andriy on a Mailchimp to Klaviyo migration. Andriy is very methodical and good at what he does. He lays out a plan and sticks to it, but most importantly he makes you stick to the plan as well. He will push a project forward even if the going gets tough and he does not give up. Andriy was always willing to get on a call and talk things through and he is concerned with making sure that you feel good about where the project is and if you’re not, he’ll fix it. I highly recommend Andriy.

I have enjoyed working with Andriy so very much. He is so knowledgable about email marketing. He gave me great advice and helped me to choose the right services and vendors to work with. I’m already hiring him for my next project as well as working with him on an hourly agreement so that he can help me to strategize on my next move. Great work Andriy. I highly recommend him.

Andriy was extremely professional and for a novice he patiently walked me through the process and offered sound advice. His knowledge and skill is exceptional. Will definitely use him again for future automations.

Andriy is literally amazing. He responds with lightning speed and with such depth of knowledge it’s like I’ve got my own marketing expert within earshot. His dedication to our company’s projects is as if they are his own. Simply put, he does exactly what he says he will do. I would highly recommend Andriy!

Andriy is a subject matter expert who knew how to guide us to success with our Klaviyo project. From assessing needs to final execution, working with Andriy has ben an excellent experience. Highly recommended.

Andriy was a pleasure to work with. He completed my project successfully and was attentive to our needs. I will hire Andriy again for our next marketing project. I felt confident in his skills and ability to get the project done.