I admit that Philips isn’t the first name to come to mind when thinking about monitors, but with its just-announced 28-inch 4K UltraClear offering, I’m wondering if I’ve been wrong to ignore the brand. Sure – the specs of this latest offering are impressive, but even the aesthetics are fantastic in comparison to some other models out there. Take a look:

Despite its affordable pricing ($1,199), Philips says that its 288P6 is suitable for CAD and 3D designers, though it’s also appropriate to anyone else simply needing an ultra-crisp display. Those spreadsheets should look oh-so-clean.

The LED panel is a 10-bit flavor, its 4K resolution results in 3840×2160 pixels, and its luminance rating is spec’d at 300cd/m2. For connectivity, you’ll find 1x DisplayPort, 1x HDMI, 1x DVI, 1x VGA, 2x USB 2.0, and 2x USB 3.0 (a nice perk for a monitor). The 288P6 also includes dual 3 watt speakers.

I can imagine many of you are raring to click on the “Purchase” button here, but Philips says its 288P6 will not be available until the spring. By then, we can be sure that there will be much more competition to evaluate.