One of my favorite quotes is Yogi Berra’s riff on a Lewis Carroll Quote. “If you don’t know where you’re going, you’ll end up someplace else.” I believe that’s especially true for entrepreneurs and businesses. It’s critical to think through and have a plan for how you...

Your tone of voice is all about how you want to make people feel. It’s the words you use and the sentences you share in order to inspire, get customers to engage, and yes, to sell your products and services.