E-commerce

E-commerce

User experience is key

E-commerce is all about making it easy for consumers to find what they need. Effective UX plays a critical role in increasing visitor engagement, conversion and retention. Below, are some key things to consider when looking at the user journey.

Personalization

Give your visitors a tailored experience by showing them dynamic content based on browsing behaviour, purchase history, demographics and other user-specific patterns.

Search

Users can’t buy what they can’t find. Increase conversion by displaying the most relevant results and make the search process painless.

Navigation

Navigation should be tailored according to the type of products/services being sold. Some things to consider include, types & number of categories, number of drop down items, call-to-action button placements, shortcuts etc.

Checkout process

Depending on the device, the checkout experience should be different. The flow on a mobile app should look and feel different compared to the flow on a website. Make the checkout process easy and painless to reduce the rate of cart abandonment.