Your annual Amazon Prime membership fees are about to increase

On today’s wildly successful earnings call, Amazon CFO Brian Olsavsky dropped a bit of a bombshell for Amazon Prime subscribers. The retailer’s everything-and-the-kitchen-sink annual subscription plan is about to get pricier. On May 11, Prime annual memberships will jump $20, from $99 a year to $119.

The news follows a similar announcement back in January, which found the monthly version of the program increasing from $10.99 to $12.99 — a $24 increase. Of course, annual subscribers will still come out ahead — the monthly model works out to $156 a year. This is the first increase to annual pricing in nearly four years.

Why the bump? Amazon’s wild content buying spree likely has something to do with it. Just this afternoon, it announced that it was…