Most pictures from Africa are editorial by nature, made for newspapers and magazines. Because these pictures solely focus on creating stories that have a news value, pictures of famine and hunger, warfare and disasters are prevalent. While such pictures naturally have relevance the overall impression they create is a somewhat one-dimensional image of life in Africa.

The Stock Program is also about changing this image, providing the world with new and never before seen content with scenes from daily life in Africa. Happiness, togetherness and friendship are in focus. Inspiration is found in a variety of subjects from immediate joy at the football field to IT technology such as mobile phones and laptops which are changing everyday life in Africa so quickly these years.