We reported here couple of months ago on the ongoing Greenpeace campaign, which was both creative and funny and eventually successful - Mattel announced on a new paper policy, and one of their decisions was to direct their printers not to contract with controversial sources, including APP.

Here's Rolf Skar of Greenpeace talking about their achievement:

You can read more details as well my analysis on this latest round in the fight on of Greenpeace to prove to APP that rainforest destruction is bad for business on Triple Pundit.

ebooks vs. paper books:

Eco-Libris: Plant a tree for every book you read!

Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.

To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.