FOODFOOD, India’s No.1 Food and Lifestyle channel is now focusing on strengthening its reach in International markets.

FOODFOOD, India's No.1 Food and
Lifestyle channel is now focusing on strengthening its reach in International
markets. It launched in Rogers Cable Network in Canada on December 2012 and
increased presence there by launching in Cogeco, Telus and Bell platforms
during last four months. Launch in many more international markets are in
pipeline.

The channel is launched in Qatar
through Asia Plus package on the QTEL QATAR Mosaic Platform and upcoming Mosaic
Fibre Platform. FOODFOOD has been available in UAE through E- Vision IPTV
Platform since Aug 2011.

Commenting on international plans,
Sanjeev Kapoor, promoter of the channel said, "FOODFOOD is loved by Indians and
has grown in India in no time. India being known as land of spices, Indian food
is liked internationally as well. Considering the demand for Indian recipes and
keeping our promise to provide everything related to food, we decided to focus
more on international market this year."

In India, in addition to key MSOs
across the country, the channel is available on all major DTH platforms -
Videocon d2h, Airtel Digital TV and Tata Sky. It is available in both analog
and digital platforms pan India. All the shows on FOODFOOD are produced and
shot in scintillating high definition.

This year, FOODFOOD has also
launched many new shows such as Cook Smart, Maa Ki Dal in addition to the start
of new seasons of the shows Mummy Ka Magic, Health Maange More, Sanjeev
Kapoor's Kitchen etc.

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