Monday, June 1, 2009

Preparing to Sell E-Books, Google Takes on Amazon

The New York Times - Google appears to be throwing down the gauntlet in the e-book market.

In discussions with publishers at the annual BookExpo convention in New York over the weekend, Google signaled its intent to introduce a program by that would enable publishers to sell digital versions of their newest books direct to consumers through Google. The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device.

Google’s move is likely to be welcomed by publishers who have expressed concerns about Amazon’s aggressive pricing strategy for e-books. Amazon offers Kindle editions of most new best sellers for $9.99, far less than the typical $26 at which publishers sell new hardcovers. In early discussions, Google has said it will allow publishers to set consumer prices.

Google’s e-book retail program would be separate from the company’s settlement with authors and publishers over its book-scanning project, under which Google has scanned more than seven million volumes from several university libraries. A majority of those books are out of printhttp://www.nytimes.com/2009/06/01/technology/internet/01google.html

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Where to Find Mark Tatge

EW Scripps Visiting Professional

Teaches journalism at DePauw University where he is the Pulliam Distinguished Visiting Professor of Journalism. He previously spent three decades working at Forbes Magazine, The Wall Street Journal, Dallas Morning News, Denver Post and Cleveland Plain Dealer. Tatge appears as a guest commentator on the CNN, MSNBC, ABC, PBS, FOX where he speaks on economic, business and political, trends.