Google is reportedly working on a version of the Chrome web browser for iOS devices.

Apparently the launch of Chrome for iOS on the App Store may come as soon as this quarter. This debut is being viewed as a browser war on mobile devices much like Internet Explorer and Netscape were at war in the 1990s.

In order to design a browser for iOS, the browser must be based on WebKit. WebKit is Apple's open source browser engine. Existing versions of Google Chrome for Mac, Windows and Android are already based on WebKit.

Google Chrome has already been a major success on PCs as it significantly reduced desktop traffic acquisition costs for Google.

Google has run previous ad campaigns for Chrome for PC's with major celebrities so we should expect the same for the iOS version in the near future.

Third-party browsers first began appearing in the App Store back in 2009. Previous to this date, any new browsers that would have rivaled Safari were rejected by the App Store.