Walmart In Strife Over Back-To-School Gun Display

Walmartsaid Wednesday it is working to identify which of its stores appeared to market firearms as back-to-school items after a photo of the display, which featured a sign reading "Own the School Year Like a Hero", sparked outrage on social media.

People cried foul on Twitter and demanded an explanation from Walmart.

Leeanna May told the Post she took the photo and that she was in Evansville when she did it.

Walmart offered the apology, however, only after some confusion about the store's location and the authenticity of the image was clarified. Walmart, for their part, did publicly apologize for the display, calling it terrible and saying they'd investigate how the sign got there in the first place.

Walmart tweeted Wednesday the display was at a store in Evansville, Indiana, but company spokesman Charles Crowson said Walmart has determined that tweet was incorrect. Or, more to the point, a display case full of guns and rifles.

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'We regret this situation and are looking into how it could have happened, ' the spokesperson added.

'People don't seem to honestly care, ' May noted. One person asked: "What are you suggesting?"

This is not the first time Walmart has run into trouble with marketing mishaps. It wasn't immediately clear if the sign had been removed.

May told the paper she alerted store employees, but they couldn't locate a store manager.

Last September, a Walmart in Panama City Beach put up stacked boxes of Coca-Cola to resemble the World Trade Center in an apparent attempt to commemorate 9/11.

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