Unless we are making simulations or videos that depend on action and voiceover to get the point across, technical communicators communicate in text and in illustrations with text associated with them. These are words on a page or on a screen. It seems simple, yet we have so many choices to make. We are not limited to single-spaced or double-spaced text typed in rows. We are not limited to one wide column or two narrow columns. We are not limited to black and white. We are not limited to books. We are not limited to paper.