Since we’re in the printing and graphic design business — a business where we produce materials that are not only beautiful to observe and read, but can be quite memorable when touching — we offer you this post on the “neuroscience of touch“ and views from one of the word’s leading neuroscientists. Our aim is to give you, our clients and readers, a greater sense as to (1) why investing in hard-copy, printed materials makes sense and (2) why the materials they choose to print on really does make a difference in how memorable your project is over time. We won’t give you every little detail in this post but we’ll provide a few links so that you can read on if you’re even more interested.