One of the most fascinating advantages of social media is that it gives you the ability to globally connect with people in a matter of seconds. But in order to effectively connect with other professionals you have to understand the importance of social media engagement.

As a professional, you can use social media engagement as a tool to build relationships with key people you wish to connect with. One of the most powerful ways to engage these valuable professionals is by creating “win-win” relationships by tweeting, liking, and sharing their content, creating win-win relationships.

Below are three incredible “win-win” benefits of social media engagement and content sharing:

Both of you will be identified as a resource

How they win: Some of your contacts will realize their high-quality content and will begin to recognize them as an influential resource.

How you win: Due to the quality content, some of your contacts will be on the lookout for information that you share and post. Consequently, you will be considered as an insightful resource as well.

Both of you will increase your visibility

How they win: They will gain free exposure to your network of contacts which results in you helping them spread their message to a larger audience.

How you win: Overtime, you will have a good chance of becoming more visible and recognized by them as an avid supporter of their content.

Both of you will make connections

How they win: A portion of your contacts will likely connect with them on social media.

How you win: As a result of your consistent support of their content, you will have a better chance of standing out from everybody else that’s trying to make a connection with them. You will also increase the probability of them sharing your content to their network, which can ultimately expand you base of connections.

I’ve developed some amazing relationships with world-class professionals who I’ve always wanted to connect with by taking advantage of content sharing. Similarly, people who periodically share my social media content are recognized by me as true supporters. Their direct or inbox messages stand out from the tons of other ones I receive. In addition, they also get quicker responses too.

Now go ahead and tweet, like, share, so you can make some global boss moves connections right from your smartphone or computer.

Antoine Moss, Ph.D., (@2PositiveTweets) is a nationally recognized resource on internships, early career achievement, leadership and motivation. CEO and founder of CEO Style Consulting L.L.C., Moss empowers professionals and organizations to reach their full potential, and serves as speaker, workshop instructor and consultant. The author of Learn to Intern CEO Style, Moss has been a featured expert on outlets including Fox 8 TV News and George Fraser’s 2011 Power Networking Conference.