Founded in
2010, LeLynx.fr is the leader in online insurance comparison
and the 5th most powerful insurance
website in France. Nowadays, LeLynx.fr wants to pursue the conquest of French marketplace and
strengthen its leader position.

Challenge:evaluate media plan profitability, by gauging TV impact in
terms of visits and conversions (quotes and leads) campaigns after
campaigns.

Results:a 45% drop
of CPV and a 63% drop of conversion cost while visits/GRP raised by
56%.

« At LeLynx.fr, our goal is to change the
insurance market in France and to build a trusted brand. And for
that, TV is still the most efficient and powerful mass media.
Actually, we use it as a cornerstone in our strategy since the very
beginning of our collaboration.»

Johann
Etchegaray, CMO at LeLynx.fr

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