What Is Brand Activation and How Does It Work?

Lately, a lot of famous brands are using activation as a method to invite customers to try their products, establishing popularity and building trust. Brand activation helps customers feel a personal connection to the brand and its versatile products. An activation campaign is incomplete without the exhibition stand builders Dubai because stand or booths are the basic tools which are used in any campaign.

What Is Brand Activation?

Have you ever wondered how brands like L’Oréal, Rolls Royce, and Apple became popular and so widely trusted? Any idea how much effort and time went into this worldwide appeal that helped these brands grow on a daily basis?

When companies manufacture a product based on its innovation, the final product is unknown in the market. For new companies, this matter is even more serious as customers would not easily trust a company that has never been heard of, much less invest money into its products.

An example of this is exhibition stand builder. Dome Exhibitions is one of the award-winning exhibition stand companies in Dubai and over the past 26 years, it has built a high-end name for itself in UAE and across the globe. Brands from around the world and companies of all sizes trust Dome Exhibitions for the best results.

By using customer engagement marketing platforms such as campaigns, events, advertisement through media and consumer participation, brand activation has helped millions of home-based and large-scale companies alike.

How Does It Work?

Brand activation can be done by sending out products to be sampled within retail stores and events.

Not only does this help make customers aware of a new product within the market, but it also helps the brand understand its competitors and how much work it needs to put into its product to make it stand out in the market. It has to play its cards right in order to establish long-term benefits for the customers as well as for the company itself.

Brands have to figure out a way to reach their target audience while pulling at their emotions. The marketing events should be able to engage the audience in positive thoughts and feelings about the product, making them trust the company and the brand so that once released, the product is used by lots of people within the market.

Things to Remember

For successful brand activation, companies must be able to understand their consumers and target their passions by using innovative strategies.

In order to increase the chances of a consumer trying the product, make sure to step in at the correct time and place. This is integral so that the customer does not feel violated and companies can connect with them without invading their privacy.

By making use of in-person events and passing out samples of the product, customers will be able to try them and build trust in the company. If sample products cannot be passed around, use a large space to connect with customers and increase their trust in the company.

Conclusion

In order to make sure the campaigning is a success, make use of brand activation. Target the correct audience at the correct time within a suitable place and once you manage to establish trust in your product and company, you can expect a huge hit in the market.