Haswell has made it all the way to the fanless thermal envelope. We could not take a good picture of it but at least for the better part of a minute Intel’s CEO Brian Krzanic held in his hands what is possibly the world’s first fanless Haswell notebook.

It is an HP system that is expected to ship later this year and should be on shelves before the Xmas shopping season. It is a 4.5 W TDP part which is the lowest we have ever seen with Core based parts, or any mainstream x86 part for that matter.

Broadwell can probably do even better with 14nm parts but this is at least a year away from today. The first Haswell 4.5W parts are shipping as we speak and there might be more than just a lone HP design that comes to market based on this new incarnation of Haswell.

Unfortunately after the keynote Intel took all these cool 14nm and 4.5W Haswell products behind the curtain, so we could not get decent pictures of any of them. (We’ve got to get you a nice 500mm Sigma. Ed)

Intel’s new CEO Brian Krzanich just said that tablets based on Intel silicon, most likely Bay Trail based Atom, can ship before the end of the year in the sub-$100 category.

This is definitely a popular market and Intel has a good chance, just as good as Google had with the $199 Nexus 7 last year. People like great products that don’t cost an arm and leg.

He didn’t go into specifics about the specs but he showed a Lenovo product that might be it. We will know more later this year. The whole keynote seemed like a big show of what Intel can do and that it can do it quickly. Many punters are losing confident in Intel, but the company stresses it can execute well and innovate in the years to come.

Intel has ignored the ARM treat for too long and it is having a hard time adjusting, seizing a bit of that phone and tablet market that the ARM alliance silently conquered over the last few years.

A sub-$100 tablet gives them a good fighting chance, let’s wait for the specs and hope that they are decent, with a 720p at least, and with decent performance.

Intel CEO Brian Krzanich has kicked off IDF 2013 and he just showed off the first 14nm Broadwell based notebook. He said that Broadwell based notebooks will ship next year.

The notebook appeared to be working just fine and Krzanich said that by the end of the year Intel plans to ship the first 14nm chips. It helps if you have 60 billion dollars worth of fabs. The notebook looked slim and it looks like Intel is keeping up the tick tock routine. It didn’t went into specifics when it comes next year but it comes next year.

He showed a Windows 8 notebook playing Cut the Rope, meaning that at least one application works on this early version of silicon. Full scale production is definitely kicking off in 2014.

Brian David Johnson, futurist and principal engineer at Intel, has made it clear that the culture at Intel has changed.

Today Intel emphasises the importance of user experience rather than just talking about speed and size. For many decades Intel tried to sell the story that it is the fastest and best solution around, but all of a sudden after many years dominance, Intel was forced to change its mind in the post-iPhone world.

It also helps on a different level. If you don’t have the fastest and best chip in the mobile phone space it makes sense to start taking about the importance of experience. IDF 2013 definitely brings a wind of change, it might be the work of Intel’s new CEO Brian Krzanich, but it’s probably more related to the company’s delayed reaction to the market situation. Some cogs were put into motion before Krzanich took the helm.

The iPhone is one of many products that prove that the size of the screen or the speed of processor aren’t the key deciding factor, and Intel has started to realize it.

Intel sees that More’s law is safe for the next 10 plus years and it can still bring a lot to the table thanks to its immense R&D budget and unparalleled manufacturing capabilities, but fighting the ever growing ARM threat won’t be a walk in a park.