Yeah I'm confused. If the Macbook were cheaper than fair enough. Or if it had additional selling points, besides being lighter, like FaceID fine. Is there even a sign it has had a spec bump? Doesn't look like it. Similarly with the iMacs. When do you think is best guess for when both of those will receive an update? And do you think any of the Macs will get FaceID or will Apple use TouchID for for Macs and FaceID for iOS?

Presentation isn’t over yet! It’s possible the current MacBooks get pushed down in price to below $1000 now that the MacBook Air comes in at $1200 with two Thunderbolt 3 and a larger Retina Display.

Maybe. Odd that the laptop with Air in its name isn’t the lightest laptop Apple sells. We’ll see how much longer Apple gets away with raising prices. Competition is selling really good devices now at cheaper price points.

Raising prices? It’s bigger and better in every way than the current MacBook, AND cheaper.

How is it better in every way than the current MacBook? And if it is what exactly is the point of the MacBook? And who is the audience for this device? $1200 is expensive for schools and students. The Surface 2 laptop with 8GB RAM and 128GB SSD starts at $999. That’s what this new MBA will be compared to. I’m not arguing whether new products are better. But these days better most of the time new means more expensive. Like the 2nd gen Apple Pencil which is $30 more than the 1st gen.

Another weird thing, maybe an error on the UK site as they update it: but on the University store, which I use, the new Macbook Air image is showing and begins at £854.40, while the Macbook starts at £1124.40. Now I don't need the extra ports and prefer the lighter weight, but that price differential is nuts.

Apologies...it's slightly misleading. Education Store shows new Macbook Air image and says starts at £854.40, but clicking through that is for the old model. It's £1078.80 for entry level new Air.

Presentation isn’t over yet! It’s possible the current MacBooks get pushed down in price to below $1000 now that the MacBook Air comes in at $1200 with two Thunderbolt 3 and a larger Retina Display.

Maybe. Odd that the laptop with Air in its name isn’t the lightest laptop Apple sells. We’ll see how much longer Apple gets away with raising prices. Competition is selling really good devices now at cheaper price points.

Raising prices? It’s bigger and better in every way than the current MacBook, AND cheaper.

How is it better in every way than the current MacBook? And if it is what exactly is the point of the MacBook? And who is the audience for this device? $1200 is expensive for schools and students. The Surface 2 laptop with 8GB RAM and 128GB SSD starts at $999. That’s what this new MBA will be compared to. I’m not arguing whether new products are better. But these days better most of the time new means more expensive. Like the 2nd gen Apple Pencil which is $30 more than the 1st gen.

If you can’t tell why it’s better than the current MB, I honestly don’t know what you’re doing here. It’s better I’m every measurable way except for size/weight.

The audience is the many millions of people who adore the 13” MacBook Air which is probably one of the most if not the most popular Mac ever and have been waiting for an update. Also why they kept the name I’m guessing. Nobody is going to overthink this and they’re going to sell a shit ton of them.

The MacBook is now the low end older model, and it serves the same purpose as other devices like it in the past to be just that.

As for price, go look up the original price for the first gen MacBook Air. We’ll wait.

It really seems crowded and confused pricing and feature/function/form-wise between the MB, nMBA and nTB 13 MBP... I didn't catch if the MBA is fanless (don't think so?), if so then I can see it as an alternative to the MB for those wanting a bit more room and 2 ports (and maybe thermals are better to avoid throttling)...

If it does have a fan seems that I'd want the increase performance of the MBP for $100 more (was comparing a 16GB, 256MB)... but of course we're talking 7th Gen on the MBP vs 8th on the MBA...

Anyway if I were Joe/Jane consumer I'd be confused as which one to get and it's seem antithetical to Saint Jobs's product matrix gospels.

Presentation isn’t over yet! It’s possible the current MacBooks get pushed down in price to below $1000 now that the MacBook Air comes in at $1200 with two Thunderbolt 3 and a larger Retina Display.

Maybe. Odd that the laptop with Air in its name isn’t the lightest laptop Apple sells. We’ll see how much longer Apple gets away with raising prices. Competition is selling really good devices now at cheaper price points.

Raising prices? It’s bigger and better in every way than the current MacBook, AND cheaper.

How is it better in every way than the current MacBook? And if it is what exactly is the point of the MacBook? And who is the audience for this device? $1200 is expensive for schools and students. The Surface 2 laptop with 8GB RAM and 128GB SSD starts at $999. That’s what this new MBA will be compared to. I’m not arguing whether new products are better. But these days better most of the time new means more expensive. Like the 2nd gen Apple Pencil which is $30 more than the 1st gen.

If you can’t tell why it’s better than the current MB, I honestly don’t know what you’re doing here. It’s better I’m every measurable way except for size/weight.

The audience is the many millions of people who adore the 13” MacBook Air which is probably one of the most if not the most popular Mac ever and have been waiting for an update. Also why they kept the name I’m guessing. Nobody is going to overthink this and they’re going to sell a shit ton of them.

The MacBook is now the low end older model, and it serves the same purpose as other devices like it in the past to be just that.

As for price, go look up the original price for the first gen MacBook Air. We’ll wait.

$1799. So what? I’m comparing it to what’s on the market now. Also the rMB is more expensive than a device you say is better in every way. How does that make sense? Why does the rMB exist? Why did it take Apple 4 years to put a retina screen in the MBA?

This was the announcement I was hoping for, but the price point is not. I had hoped $899 or $999 for the 128Gb. I can't just drop a grand+ when my 2013 model is humming just fine for my needs. Bummer.

If you don't need the tool, you don't need the tool.

Yes, and yes. I am impressed by and interested in the new MBA to replace mine when the time comes. I do expect the price to drop over time with deals. It will be under $1000 in a year or so. Then I'll need the tool.

And at the risk on incurring the AI wrath, the tariffs are coming, and this consumer tax will cause prices to rise.

It really seems crowded and confused pricing and feature/function/form-wise between the MB, nMBA and nTB 13 MBP... I didn't catch if the MBA is fanless (don't think so?), if so then I can see it as an alternative to the MB for those wanting a bit more room and 2 ports (and maybe thermals are better to avoid throttling)...

If it does have a fan seems that I'd want the increase performance of the MBP for $100 more (was comparing a 16GB, 256MB)... but of course we're talking 7th Gen on the MBP vs 8th on the MBA...

Anyway if I were Joe/Jane consumer I'd be confused as which one to get and it's seem antithetical to Saint Jobs's product matrix gospels.

Agreed. Especially with keeping the old Air around and charging $999 for it. Nothing makes sense and the die hard Air lovers lose USB-A and the old keyboard style. I really think now was the time to kill the Air. Or they should have introduced a retina Air 3-4 years ago and the rMB shouldn’t exist.

Presentation isn’t over yet! It’s possible the current MacBooks get pushed down in price to below $1000 now that the MacBook Air comes in at $1200 with two Thunderbolt 3 and a larger Retina Display.

Maybe. Odd that the laptop with Air in its name isn’t the lightest laptop Apple sells. We’ll see how much longer Apple gets away with raising prices. Competition is selling really good devices now at cheaper price points.

Raising prices? It’s bigger and better in every way than the current MacBook, AND cheaper.

How is it better in every way than the current MacBook? And if it is what exactly is the point of the MacBook? And who is the audience for this device? $1200 is expensive for schools and students. The Surface 2 laptop with 8GB RAM and 128GB SSD starts at $999. That’s what this new MBA will be compared to. I’m not arguing whether new products are better. But these days better most of the time new means more expensive. Like the 2nd gen Apple Pencil which is $30 more than the 1st gen.

Crazy nonsense. $1200 is half the price of their beefier MBP. You compare it to a PC laptop, which is only 200 bucks cheaper -- but its a crappy PC laptop! You can keep the 200 bucks... If you want PC prices, buy a PC and stop crying into your cup.

Presentation isn’t over yet! It’s possible the current MacBooks get pushed down in price to below $1000 now that the MacBook Air comes in at $1200 with two Thunderbolt 3 and a larger Retina Display.

Maybe. Odd that the laptop with Air in its name isn’t the lightest laptop Apple sells. We’ll see how much longer Apple gets away with raising prices. Competition is selling really good devices now at cheaper price points.

Raising prices? It’s bigger and better in every way than the current MacBook, AND cheaper.

How is it better in every way than the current MacBook? And if it is what exactly is the point of the MacBook? And who is the audience for this device? $1200 is expensive for schools and students. The Surface 2 laptop with 8GB RAM and 128GB SSD starts at $999. That’s what this new MBA will be compared to. I’m not arguing whether new products are better. But these days better most of the time new means more expensive. Like the 2nd gen Apple Pencil which is $30 more than the 1st gen.

If you can’t tell why it’s better than the current MB, I honestly don’t know what you’re doing here. It’s better I’m every measurable way except for size/weight.

The audience is the many millions of people who adore the 13” MacBook Air which is probably one of the most if not the most popular Mac ever and have been waiting for an update. Also why they kept the name I’m guessing. Nobody is going to overthink this and they’re going to sell a shit ton of them.

The MacBook is now the low end older model, and it serves the same purpose as other devices like it in the past to be just that.

As for price, go look up the original price for the first gen MacBook Air. We’ll wait.

$1799. So what? I’m comparing it to what’s on the market now. Also the rMB is more expensive than a device you say is better in every way. How does that make sense? Why does the rMB exist? Why did it take Apple 4 years to put a retina screen in the MBA?

The original MBA was $1800 + $1000 for SSD. In today's dollars that's almost $3300. So in ten years it's gotten significantly cheaper. Yet the whining.

Why do you continually make these over-worried arguments questioning why Apple does what it does? Why do their product offerings offend you so much? Don't like them, then buy yourself a PC and be done with it, it's better than whining about being unhappy all the time isn't it? Why do you want to be unhappy? You have the power to change your life. Don't wait!

How is it better in every way than the current MacBook? And if it is what exactly is the point of the MacBook? And who is the audience for this device? $1200 is expensive for schools and students. The Surface 2 laptop with 8GB RAM and 128GB SSD starts at $999. That’s what this new MBA will be compared to. I’m not arguing whether new products are better. But these days better most of the time new means more expensive. Like the 2nd gen Apple Pencil which is $30 more than the 1st gen.

If you can’t tell why it’s better than the current MB, I honestly don’t know what you’re doing here. It’s better I’m every measurable way except for size/weight.

The audience is the many millions of people who adore the 13” MacBook Air which is probably one of the most if not the most popular Mac ever and have been waiting for an update. Also why they kept the name I’m guessing. Nobody is going to overthink this and they’re going to sell a shit ton of them.

The MacBook is now the low end older model, and it serves the same purpose as other devices like it in the past to be just that.

As for price, go look up the original price for the first gen MacBook Air. We’ll wait.

Presentation isn’t over yet! It’s possible the current MacBooks get pushed down in price to below $1000 now that the MacBook Air comes in at $1200 with two Thunderbolt 3 and a larger Retina Display.

Maybe. Odd that the laptop with Air in its name isn’t the lightest laptop Apple sells. We’ll see how much longer Apple gets away with raising prices. Competition is selling really good devices now at cheaper price points.

Raising prices? It’s bigger and better in every way than the current MacBook, AND cheaper.

How is it better in every way than the current MacBook? And if it is what exactly is the point of the MacBook? And who is the audience for this device? $1200 is expensive for schools and students. The Surface 2 laptop with 8GB RAM and 128GB SSD starts at $999. That’s what this new MBA will be compared to. I’m not arguing whether new products are better. But these days better most of the time new means more expensive. Like the 2nd gen Apple Pencil which is $30 more than the 1st gen.

Crazy nonsense. $1200 is half the price of their beefier MBP. You compare it to a PC laptop, which is only 200 bucks cheaper -- but its a crappy PC laptop! You can keep the 200 bucks... If you want PC prices, buy a PC and stop crying into your cup.

Surface Laptop 2 is crappy PC laptop? So that’s why Mashable said it was the best laptop you can buy in 2018.

How is it better in every way than the current MacBook? And if it is what exactly is the point of the MacBook? And who is the audience for this device? $1200 is expensive for schools and students. The Surface 2 laptop with 8GB RAM and 128GB SSD starts at $999. That’s what this new MBA will be compared to. I’m not arguing whether new products are better. But these days better most of the time new means more expensive. Like the 2nd gen Apple Pencil which is $30 more than the 1st gen.

If you can’t tell why it’s better than the current MB, I honestly don’t know what you’re doing here. It’s better I’m every measurable way except for size/weight.

The audience is the many millions of people who adore the 13” MacBook Air which is probably one of the most if not the most popular Mac ever and have been waiting for an update. Also why they kept the name I’m guessing. Nobody is going to overthink this and they’re going to sell a shit ton of them.

The MacBook is now the low end older model, and it serves the same purpose as other devices like it in the past to be just that.

As for price, go look up the original price for the first gen MacBook Air. We’ll wait.