EA SPORTS NHL 12 SHATTERS RECORDS IN FIRST WEEK

GUILDFORD, UK. – September 20, 2011 –
Electronic Arts Inc. today announced the record-breaking launch of
NHL ® 12. Based on internal estimates,
NHL® 12 had its biggest launch week in franchise
history with more than $27 million generated at retail
worldwide. First week unit sales of
NHL® 12 were up 19 percent across Europe and North
America. The game launched Sept. 9 in Europe and Sept. 13 in
North America.

EA SPORTS™ also announced that the NHL franchise will be
expanding with
NHL ® Superstars*, a free-to-play social game on
Facebook®.
NHL Superstars will bring an all-new NHL experience to
millions of hockey fans by enabling players to build and manage
their ultimate team of professional hockey players. With dynamic
and accessible gameplay, fans can compete head-to-head in games
against their Facebook friends from around the world.
NHL Superstars will be available in early October.

“The fan response to
NHL 12 has been incredible, and we’re delighted to
expand the franchise to Facebook next month,” said Andrew
Wilson, Executive Vice President, EA SPORTS. “
NHL 12 is our most exciting hockey game ever, with more
than 300 gameplay improvements and the ability to play with some of
the NHL’s greatest legends.”

Among the additional notable accomplishments for
NHL® 12 since its launch on September 13 in North
America and September 9 in Europe:

·
NHL® 12 sold through more than 451,000 copies at
retail worldwide in its first week.

Fans logged more than 6.9 million online connected game
sessions last week (Sept. 13-19), which marks the most online games
played in one week in franchise history and 17 percent more than
last year’s opening week.

Each day last week, an average of 86 total hours of online
gameplay of
NHL® 12 were played by fans – the equivalent of
more than 70 full NHL seasons of action every single
day.

NHL 12 has earned 17 review scores of 90 or better around
the world, including a perfect mark from Gaming Age who said
“NHL fans need to buy
NHL 12 if only to play the best representation of the
sport ever created.” GameTrailers proclaimed that
“
NHL 12 refuses to say that amazing is good enough,”
while Game Informer raves
“NHL 12 is strongest where it counts – on the
ice.”

NHL® 12 authentically captures hockey as it is played
on the ice with more than 300 gameplay refinements highlighted by
three key innovations: Anticipation AI, Dynamic Goalies and the
Full Contact Physics Engine. Anticipation AI takes
NHL 12 to the next level as players will now intuitively
determine their next move by reading and anticipating the play.
With the Full Contact Physics Engine, size and strength matter.
NHL12 continues to innovate by giving you true to life
collisions and control over the battles around the crease. With
Dynamic Goalies, goalies are live for the first time ever. Players
can make contact with goalies as they crash the crease and goalies
will battle through traffic in front of the net as they fight
through screens to make awe-inspiring saves.

New in
NHL® 12 is the introduction of legends; nine former
NHL greats – including Wayne Gretzky, Gordie Howe, and Mario
Lemieux – will be integrated into the game across virtually
every mode, including the all-new Be A Legend Mode. Be the next
great legend in the revamped Be A Pro mode. Play as your created
pro and earn every shift on the ice with stellar play, big hits,
and spectacular goals as you progress towards greatness.

Electronic Arts is a global leader in digital interactive
entertainment. The Company’s game franchises are offered as
both packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and
operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as
The Sims™, Madden NFL, FIFA Soccer, Need for Speed™,
Battlefield, and Mass Effect™. More information about EA is
available at
http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims and Need for Speed are
trademarks of Electronic Arts Inc. Mass Effect is a trademark
of EA International (Studio and Publishing) Ltd. John Madden,
NFL, NBA, NHL NCAA, Tiger Woods, PGA TOUR and FIFA are the property
of their respective owners and used with permission. All other
trademarks are the property of their respective owners. Xbox, Xbox
LIVE and Xbox 360 are registered trademarks of the Microsoft group
of companies. “PlayStation” is a registered trademark
of Sony Computer Entertainment Inc. Facebook is a registered
trademark of Facebook, Inc. All other trademarks are the property
of their respective owners.

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