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In good company on Yahoo! Style as part of the cool crop of new online brands "capturing the hearts of fashion insiders and super shoppers alike." When you're sitting next to players like Everlane, AYR, The Arrivals and Outdoor Voices, it definitely feels like a winning team.

And when it comes to Negative specifically? "Sexy lingerie doesn’t have to be about lace... [Negative's] snakeskin-print bras and classic-white thongs are meant to be provocative without too many flourishes. In fact, the line’s super-soft, off-the-shoulder tees and tanks are sheer enough to show off what’s underneath."Oh hell yes.

Wrap a tape measure around your ribcage, following the base of your bra band - pull taut so there's no dip in the tape, but not so tight that you create an indent. This number, in inches, is your band measurement. If the number is odd, round up to the nearest even.

Step 3: Bust Measurement

Move the tape around the fullest part of your bust, typically at the center of your nips, wrap evenly around your back, holding taut without any dipping. Take this measurement in inches, this is your bust measurement.

Step 4: Bra Size

Take your bust measurement (second one) and subtract your band measurement (first one). Each inch difference between your band and bust measurements equals one cup size. The band measurement and cup size combined are your underwire bra size.