Melbourne Metro offers rides for brides

A new campaign for Melbourne Metro aims to communicate the improved service across the rail network.

The work, entitled Love and Religion, was created by McCann Melbourne and suggests that the train is the fastest way to travel to avoid Melbourne’s heavy traffic. It features carriages full of vicars and brides, with the tag line “get there sooner.’

John Mescall, McCann executive creative director added: “Train carriages full of brides and priests. At first glance, it may seem like we’re exaggerating for effect. But anyone who’s tried to drive across Melbourne lately wouldn’t be at all surprised if this kind of thing becomes commonplace.”