Cathal O' Reilly

Ireland, IE

Work History

Work History

Apr 2014 - Present

Marketing

TPI

Sep 2011 - Present

Freelance Writer & Blogger

Freelance Writer & Blogger

I manage my own website through Wordpress. Prior to setting it up I would read articles on
campaigns on a daily basis and tweet these articles to my followers. It gave me the urge to produce my own content and gain some experience in blogging in the process. I write stories on absolutely anything 'as long as its advertising'.

Sep 2011 - Apr 2014

Marketing Executive

PML Group

PML Group is an out of home advertising specialist who plan and research advertising campaigns for some of Ireland's top advertisers.
Responsible for compiling research on campaigns and presenting these findings back to the client.
Composing and releasing segmented email marketing campaigns in a targeted manner with a analytic approach taken to evaluating the results.
Managing and updating the portfolio of PML Group websites with regular updates including case study integrating with our various social media platforms.
Ownership of all social platforms, mainly Twitter and YouTube. PML Group are the first ooh agency and one of the first media agencies to reach 1000 followers on Twitter and a combined YouTube view count of 10,000.
A senior member of the PML Group innovations team. The teams sit down multiple times per week, analyse briefs that have arrived for media agencies and think of extra ideas/incentives that we can propose to the client.

Sep 2010 - Aug 2011

Marketing Masters Student

Dublin City University

I specialised in Digital Marketing during my Marketing Masters in DCU. During the one year course
• Achieved an overall grade of 2.1
• Conducted two Google Adwords campaigns for two separate clients. The first was for a start up travel company with the aim to get as many downloads of their travel smartphone app as possible. The second was for a charitable organisation with two main objectives. The first to generate as much funding as possible and the second to drive people who are suffering to specific areas of the website. Both clients were extremely happy with the results that I achieved with their campaigns.
• I did an SEO plan for an Irish courier company called Cyclone in which I conduced a full analysis of their website and presented detailed presentation back to them on my findings and recommendations.
• I received the highest presentation mark of all students in my class across all modules (86%) and was therefore chosen to represent DCU and speak to BBC NI news team on the current economic recession and how Ireland can market itself given the negative press that it is receiving worldwide.

Sep 2010 - May 2011

Lecturer in Marketing

Dublin City University

I lectured first year DCU students in marketing and covered a range of broad marketing topics.
These included affiliate marketing, Google Adwords, brand communications. It was my role to
conduct case studies with them, mark them both on presentations that they gave to me in class but also on written assignments that they handed up to me.