Hotels Will Now Publish All Rates And Products In Turkish Lira, Commencing A New Era Of Local Currency Pricing

ISTANBUL - Hilton Worldwide's portfolio of managed and leased hotels in Turkey today announced that they are replacing all foreign currency pricing with Turkish lira (TL), as of January 2011. The pricing change will include Hilton Worldwide's portfolio of 10 managed and leased hotels. The move is considered to be a first for any international, upscale hotel company in Turkey and marks an increased confidence in the TL.

"Having priced in U.S. dollars from when our first hotel opened in 1955 and then euros since 2006, we are delighted to express our confidence in the national currency by moving to TL pricing across our estate of managed and leased hotels in the country." said Armin Zerunyan, country general manager full service hotels, Turkey, Hilton Worldwide. "Turkey is a growing market and vibrant tourism and business destination, which is highlighted by our growing presence with more than 18 hotels due to open in the next three years."

Hilton Worldwide has had a presence in Turkey since 1955 when it opened Hilton Istanbul, the company's longest serving international hotel outside of the U.S. Hilton Worldwide views Turkey as a strategic development market and most recently opened Hilton Garden Inn Konya as the second Hilton Garden Inn hotel in Turkey. Brands from the Hilton Worldwide portfolio operating in Turkey include; Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree by Hilton and Hilton Garden Inn.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.