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Our Mission

Our Mission Is To Preserve, Restore and Beautify Historic Victoria Avenue through Community Volunteer Efforts, Education and Advocacy.

What We Are About

We exist to preserve, restore and beautify Historic Victoria Avenue in Riverside, CA through community volunteer efforts, education and advocacy. We raise funds for trees and other plants, organize tree-planting and tree-care activities, inform the public about the history and value of the plantings on the avenue, and keep our beloved Victoria Avenue beautiful forever!

Victoria Avenue Stats

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Beautiful Miles of Victoria Avenue

What We’ve Done

Founded in 1990, Victoria Avenue Forever is a public benefit, nonprofit corporation dedicated to the preservation and beautification of historic Victoria Avenue. We raise funds for planting trees and roses, organize workdays devoted to tree-planting, tree care, pocket park creation and maintenance, and educate the public about the history and value of the plantings on Victoria Avenue through newsletters, brochures, information kiosks and special events. We have planted over 1200 trees and thousands of roses, established three pocket parks, designed and funded the historic street signs, designed and installed three kiosks, planned and landscaped a median extension to La Sierra, dedicated a Memorial Bike Trail, and interacted with the City involving all aspects of Victoria Avenue preservation including policy for development and traffic control.