Elemental

Elemental is a lifestyle/fitness brand, selling eco-friendly exercise mats and other fitness related items from sustainable and recycled sources. The business is born from the frustration of working out on yoga mats which are literally made from toxic materials…The name reflects the business purpose; a return to what is natural. “Elemental: related to or embodying the powers of nature”. In the logo that was created, the hyphen is united with the “a” letter forming a yoga mat.