The diapers, printed in 11 different patterns, are available in Target stores and online, and the news seems to be generating a bit of skepticism. People are asking: Does a baby really need designer diapers?

No, but then again neither does she need to have her underpants plastered with TV puppets and cartoons from birth. But that hasn't prevented every major brand from making it nearly impossible to find a diaper without one branded onto it for the past 10 years.

So, for the design-conscious or the commercial-averse parent, Pampers' announcement of these diapers was refreshing. For the parents who appreciate both -- something lovely (yes, even in the fleeting lifespan of a diaper) as well as disapproving of their child being a walking (er, crawling), billboard for Nickelodeon and Disney -- this is the disposable underpants jackpot that is long overdue. They can only hope that this collaboration, like those that Target has struck with other designers (for actual clothing), will be the start of many to come.

The only question is, what took them so long? For years now, parents who love good design have been able to buy stylish baby decor, accessories and clothing. How has this not hit the brand-name disposable diaper market -- the one item for which essentially every household with a child is a necessity -- until now? Likely the answer lies in some corporate economics, but let's not trouble ourselves with that. For now, while they last, let's just sit back and enjoy the pretty.

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ReaderComments (Page 1 of 2)

Seriously? Just use cloth diapers; very cute patterns and designs, and even made to coordinate with outfits. Modern cloth is longer lasting, cheaper over the long run, easy to use, good for the planet.

I have to agree to an extent. I saw these at my local Target and couldn't believe it. 25 diapers for $15. I walked my happy little behind 10 feet around the corner into the diaper aisle and found a package of the exact same brand and size (size 3 is the smallest I've seen) and found a package of 32 for $9. Like I'm going to buy LESS diapers and pay almost double? Are you NUTS?!?! Its something they pee and poo in the first 2 years of their life. If you really don't like the design on there, you need to rethink things a little. If someone wants to waste their money on these things, I better not hear them also whine about how they are spending all this money, have to constantly go shopping for more, and whatever else. I'll take my box of 180 for $30 and go about my merry little way. As for the plain white color and baby sesame street on the front, its only on the front where the tabs are. I don't like the color of the diaper? I get my son dressed in a onesie. Problem solved and I'm not draining my bank account just so that my son can be on a fashion palate.The very least this author could have done is talk about the outrageous price. Less diapers for almost double. Count me out. I'd rather struggle to learn cloth diapers than look at these stupid things. I thought the whole point to Target was to be a step above walmart and the crap they offer, while NOT draining the pocket book. Guess I was wrong. It would be different if this diaper also changed itself, but its not worth it.

They still have that Dry Max crap in them I presume. I won't be putting any diaper - no matter how cute - on my baby with that stuff in it. I'm a first time mom expecting in September and though the reports of burns and rashes are troubling to me I'm at least as bothered by Pampers' bad reaction to the protests of its customers and the application of the controversial junk to their whole line of diapers. I always thought we would be a Pampers house since I viewed their product as far superior, but now I won't touch them.

I would not pay that much for a baby to pee and poop on it...ridiculous! The mothers who will buy them feel guilty for leaving their babies to go earn the money that will only be used for day care and expensive diapers..stay home and buy cheap diapers...your kids will apreciate it more......

Considering one of my biggest pet peeves on the face of this planet is seeing babies or toddlers of ANY age lay around or run around or do ANYTHING in just a diaper or with no other piece of cloth covering their bottom other than a diaper, why would I EVER care if that diaper had something cute printed on it???!!!! Let alone pay more for it. This ranks right up there with VERY pregnant women who wear tops that are so tight and sucked into their body that you can see the entire shape of their deformed and enlarged bellybutton due to being VERY pregnant. And of course, a great big sign stating BABY with an arrow pointing to the oversize bump is there as if the world couldn't figure this out. But I guess, considering the problem of obesity now facing our country, maybe we do need signs telling everyone if the weight is due to baby or fat. Now I'm not a woman against change, many times I'm all for the progress made in our civilization in the last 100 years. I am SO glad we women have modern sanitary protection if you know what I mean (can you imagine how awful that used to be), blessedly grateful for easy birth control,(even though it doesn't always work), love the modern curling iron and hair dryer, think contact lenses and THEN lasix surgery was a gift from heaven, lots of things, I could go on and on and on. But there are some changes that modern women are making, such as completely losing the understanding of modesty and self-respect AND having taste with some class in dress and clothing that seems to have disappeared with the swish of a wand. They also seem to have transferred this same problem to dressing their children. Today, it's nothing at all to see a woman in baggy, sloppy capris or sweat pants lugging around a baby in a wet saggy diaper and absolutely nothing else on and to complete that ensemble she's wearing with those baggy sloppy sweat pants or campris is a top that is about a size 8 and she's now should be wearing a size 16. Often it's so tight you don't know if she can breath normally or not. WHY do all pregnant women do this today? I was thought that you keep being pregnant PRIVATE and personal. You didn't tell people till at least 3 months in case, heaven forbid something happened. You wore modest, respectful flowing tops or dresses that helped hide the fact you now look like the Goodyear Blimp. When babies came along they were dressed with the same care. There are little things called sunsuits. Just a nice cotton or searsucker little bottom and some straps hooked onto a bib that looked so incredibly cute but was just as comfortable as having nothing on. It was considered just as indecent for your baby to be seen only in it's underwear just the same as if your husband ran through downtown in his boxer shorts. But I guess, considering here in the 21st century we're lucky woman wear ANY clothes at all in public, I guess why worry about the baby. After all, it now seems to be totally acceptable to be only wearing your lingerie in public, at least that's what it looks like to me. I see more bra straps in public on teenagers running around in the mall than I do in the lingerie department. They don't even wear underwear anymore, now it's just a cord of material which looks to be the MOST uncomfortable thing ever invented. So considering the modern woman has lost the art of respectability years ago and now wears all her "undergarments" out there for the entire world to see, I guess the next progression in the course of events in the world of fashion for babies to now be wearing all their underwear, now decorated, for the entire world to see. I guess I'm going to anxiously await to see how their going to make the smell of poop attractive and what is the next design style after pink flowers.

Whoa! Why do you feel the need to attack another person's fashion or look? Granted, I'll be the first person to tell you that baggy pants on guys, that show off their boxers is just as attractive as an over weight plumber wearing those same baggy pants with no belt. Yeah.. but, in any case, so what if women show that they are pregnant. You may not know this, but infertility is a pretty huge thing now days and the fact that you got pregnant is something to a lot of women love to show the world. I, for one, can't have children, but when I was trying very hard to, I was planning on getting one of those very cute baby on board type of t-shirts. I think the pregnant woman's belly is beautiful, and nothing to hide. And not every child wearing just a diaper happens to have a wet diaper on. Sometimes the baby just spilled his juice cup all down the front of himself in the car seat and you just don't happen to have the extra outfit with you this time, so she strips him cleans the baby up and puts a dry diaper on him. ((My sister has three children and I've seen this happen a lot)). In wish case the mother of the baby will walk into a store and buy a baby shirt or something to put on him until she gets him home again. Also, as an over weight woman, I find myself insulted by your remark about a woman wearing a t-shirt with an arrow pointing at her belly, with the word baby on it and that the only reason that it would be needed is because "considering the problem of obesity now facing our country, maybe we do need signs telling everyone if the weight is due to baby or fat." As you say it anyway. That's completely uncalled for and rude. You talk of being civilized but your words show you to be far from it. Women have been showing off their baby bumps for years. It is nothing to be ashamed of. It is something to rejoice in. A miracle. Some women actually wear shirts designed to leave the baby bump bare for all to see.

You sound like a misogynist man. Women shouldn't show that their pregnant? What next we should have to walk 6 feet behind our husbands every where we go? Pregnancy is a natural part of being a woman, and a natural part of life. A child is an amazing thing no one should ever have to hide the fact that they are having one. Shame on you for saying such things. Sounds to me like your just jealous and bitter.

Basketpam:I completely agree on the careless way people present themselves in general, especially pregnant women and the way new parents dress their babies. You cannot dress in that manner and expect people to respect you. Pregnancy is a beautiful thing... to those who want it, it is not a state of being that elevates you above all others and makes you exempt from the confines of decency. Yes, you have the right to go out in whatever outfit you so choose but if it exposes more than others care to see, they also have the right to stare and comment in disgust.The pregnant women who go out like that and want the world to praise and admire them simply for being pregnant are the same ones, who as mothers, think that everyone else in the restaurant should have to deal with their bundle of snot and screams crying through the entire meal. The same disgust with appearance extends to the way parents dress their babies these days. It is not okay to take a baby out in public without something on their feet unless you are at the pool or beach. Taking them to the store in just a onesie or diaper and t-shirt is bad enough... doing it without a pair of socks and/or shoes/sandals is all the more ridiculous and trashy. The other thing I am noticing more and more are parents who have their lovely designer sunglasses on and their stylish sun-shading hats but their children are red as cherries and baking in the sun without any sunscreen or a hat.

Sasperilla23:Pregnant or fat, if you choose to dress that way then others can choose to find it revolting and state as such. I love how when it comes to this sort of thing people basically tell others "If you do not agree with me, you are rude and need to shut up.". It is rude to overexpose yourself and it is rude to tell others they are not entitled to state their opinions while you keep pushing your opinions.

Sam:Hiding it would be going a bit far but dressing and carrying yourself with care and dignity while pregnant has become a thing of the past. I have witnessed some pretty bad clothing choices and behavior by pregnant women in recent years and they see nothing wrong with it nor anything wrong with blaming it on being pregnant. They think because the people in their life accept that as an excuse for their actions and whatnot that the rest of the world should as well, not gonna happen.Pooping, masturbation and death are all natural parts of being a woman... natural parts of life, that does not mean people want it in their face 24/7. Fetuses, babies and children are amazing things... to those who want them, want to take care of them or be around them in general... they are not the responsibility of nor the life goal of everyone in the world.

Whoa, there. I think there may be therapy called for. Such anger. I have been around a long time and we've always celebrated babies and the women who chose to have them. It saddens me when i see the lost joy you missed keping pregnancy PRIVATE. Did you feed them through a slot in the cell?

This is the stupidest thing I've read...diapers with designs on them? I admit my kids have been out of diapers for 28+ yrs. But really, if I want to put a dress on my daughter and it has a print then the diaper is going to clash...just for the fashion since of it all. Don't any one out there see how stupid this is? I'm sure it costs a lot more too! And if your a parient like I was you change that diaper 6-8 times a day...my kids NEVER stayed wet more than 5 min. I guess that's why I had a easy time potty training them, they didn't like being dirty.

I love the idea of designer diapers and love the dry max hope they have them in these new diapers. All huggies brands have given my children rashes as well as my friends and families babies. LOVE PAMPERS BRAND!!!

Oh for the love of cheese & rice! They're cute, it's a diaper - don't make an issue of them.....I didn't see any mention in the article which state you HAD to purchase them, look at them or use them. You purchase cute clothing (or not depending on your taste), consider it as an accessory. You can purchase tube socks for the baby girl to wear with the Sunday outfit or the lacy ones.....It's a choice!!!!!!!!

Really? They can't be serious! Huggies introduces the new "Jean" diaper, which by the way is $20 for a box of 50! And now Pampers is announcing "Designer" print diapers! Wonder how much these are going to cost?! I agree with the other eco-friendly moms! gDiapers all the way!

WOW! I compleetly agree with you! and I got quite a chuckle out of what you said because of how true it is... How STUPID people are.... My daughter goes through more diapers than I even want to admit.. there is no way that I would waste money on diapers like this!

I have no problem with parents wanting this sort of thing or paying extra for it, call it shallow or stupid, it is their money to waste. That being said; unless you are in your home or in your fenced backyard... it is beyond trashy to let babies/toddlers run around in nothing but a diaper, the rest of the world doesn't want to/shouldn't be able to see your child's diaper. I don't get why they are such a big deal... other than trying to outdo other parents. Also, the great majority of bloggers I have seen clamoring over these have extremely ugly babies/toddlers, so why bother?!?

TheTalkies

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