KIMS Liver Clinic

KIMS PRINT AD

2016-2017

Description:KIMS Liver Clinic has been in its fledgling state when a
promotional campaign was imperative to give it a shot in
the arm.
To achieve this, it has become necessary to imbibe a
well-accepted social cause to make the campaign
instantly appealing and effective as well.
Dogs have been getting due, or sometimes undue even,
importance in the media with the society having gone
divided on the stray dog issue.
The Ad takes advantage of the prevailing social psyche,
with a thought-provoking caption:
"Have you been caring for your liver as much as you do
that for your dog?!"