Latest Activity

SCIP Australia presentsHeath GibsonCI @ Telstra: Changing the game with enterprise social mediaSocial media is often thought of as a tool for gathering information external to the organisation. But what if social media could be harnessed to better capture competitive insights from within the enterprise? In this presentation, Heath will provide a brief overview of competitive intelligence at Telstra and discuss its use of Yammer, an enterprise social media tool. Come along and learn how Yammer…See More

SCIP Australia presentsHeath GibsonCI @ Telstra: Changing the game with enterprise social mediaSocial media is often thought of as a tool for gathering information external to the organisation. But what if social media could be harnessed to better capture competitive insights from within the enterprise? In this presentation, Heath will provide a brief overview of competitive intelligence at Telstra and discuss its use of Yammer, an enterprise social media tool. Come along and learn how Yammer…See More

Profile Information

About Me:

Babette Bensoussan is the Managing Director of The MindShifts Group, a company specialising in competitive intelligence, strategic planning and strategic marketing projects in the Australasian region. Since 1990, she has undertaken over 300 projects and consulted to Australian and Global Fortune 500 companies as well as SME in strategic business and marketing planning, competitive intelligence, and strategic analysis.

Babette is the 2006 SCIP Meritorious Award Winner – internationally, the highest award and recognition in the field of Competitive Intelligence. She has taught Competitive Intelligence in undergraduate business and MBA programs both in Australia and overseas and was the recipient of the 2006 MGSM Alumni Award.

She is the co-author of “Strategic and Competitive Analysis" which has been translated into five languages and remains in the top 1% of best selling books at Amazon.com. Three years after publication it is still ranked the number one best selling CI book globally. In March 2007, her second co-authored book "Business and Competitive Analysis" was released by the Financial Times Press and in June 2008, "Analysis without Paralysis" was released in the USA.

HI Babetter - keen to reconnect because I see a role for your knowledge + training to support current major bid programs I'm involved with. Am overseases, but expect contact from an associate of mine called Alan Rankins soon.
Regards,
Nathanael

Hi Babette, you are looking fabulous! I will return your call, thank you so much for taking the time. I was in mentoring sessions with 2 fantastic organisations all yesterday afternoon. I will join the other groups you have mentioned and look forward to catching up.