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Fifth Third Bank Hires Chris Gifford as Principal Officer of Canadian Branch

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CINCINNATI, Jan. 4, 2011 /CNW/ -- Fifth Third Bank (Nasdaq: FITB) has hired Chris Gifford to serve as the Principal Officer of its Canadian Branch in Toronto. Gifford will oversee a growing team providing comprehensive corporate banking products and services to Canadian, U.S. and international clients with operations in both Canada and the United States.

"Chris' wealth of experience and knowledge in Canada is a great addition in leading the Canadian branch," said Peter Mack, senior vice president and Director of International Banking at Fifth Third Bank. "We welcome Chris aboard and look to further our development within Canada."

Since Fifth Third Bank entered Canada in 2005, it has offered a comprehensive set of commercial and corporate cash management solutions. The Canadian branch also offers:

Mr. Gifford was most recently founder of AVIRA Capital, providing financial advice in the renewable energy and infrastructure sectors. Previously, he established and was the Principal Officer of the lending branch of Allied Irish Banks, p.l.c. also in Toronto. For more information about Fifth Third Bank's Canadian Branch and International Banking services, visit its newly-revised website, www.53.com/commercial.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company had $112 billion in assets and operated 16 affiliates with 1,311 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week inside select grocery stores and 2,437 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2010, had $190 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Member FDIC. Equal Housing Lender.

DEPOSITS WITH FIFTH THIRD BANK, CANADIAN BRANCH ARE NOT INSURED BY THE CANADA DEPOSIT INSURANCE CORPORATION