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Amazon Prime Membership Goes Up 25%

Posted on March 14, 2014
by Chief Marketer Staff

By Brad Stone and Joshua Brustein (Business Week)

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor. Investor anxiety has hovered around the Prime price increase since the company’s January earnings call, and Amazon stock is down about 7% this year.