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PAX East: Podcasting (f)or PR

If you're interested at all in starting up a podcast or want to know more about what goes into creating one, the PAX East panel hosted by Gamers With Jobs' Julian Murdoch and attended by podcasting professionals Microsoft's Larry "Major Nelson" Hryb, Insomniac Games' James Stevenson, Irrational Games' Ken Levine and Shawn Elliott, and EA's Jeff Green is a pretty enlightening listen

We were anxious to hear what the group had to say on the subject of using podcasts for promotion -- and we recorded it because, well, you might be interested too! For the full, unedited (and very NSFW) audio, click on the play button below. Highlights include outlining the value in podcasting, being on the front lines of PR when something bad goes down and answering questions on how to get a podcast off the ground and cultivating an audience. Feel free to give a listen below.