Could it be that some of us like reading on an e-ink device as the sales of the Kindle show? The problem with BN is that they bit off more of an apple than they had the capital to back it up.

As to being tied down to an ecosystem, that doesn't seem to be the case with Apple or Amazon. It's what is in the ecosystem that is the turning point. BN just didn't have a system that could compare to those two.

Well then the same would apply to eink devices as well. Your statement about the ecosystems is what I was referring to. Amazon has more to offer.