Federal 100: Alec Ross

As a senior adviser to Secretary of State Hillary Clinton, Alec Ross has led a major transformation in diplomacy and international relations by incorporating social media.

Ross is an avid tweeter who extends that type of communication on a global scale. His enthusiasm for new communication tools has permeated State Department activities and fostered collaboration with partner nations and multinational groups.

Numerous diplomatic advances were made in 2010 that included a new-media component, and the shape of the nation’s engagement with the world has changed thanks to Ross’ efforts.