Posts Tagged ‘YouTube’

Smart phone users interested in starting or growing a small business can now find helpful resources at their fingertips via a new SBA mobile application from the U.S. Small Business Administration.

“Increasingly, smart phones are the vehicle through which Americans access information. This is certainly true of many entrepreneurs and small business owners and this new application ensures they will have access to SBA’s resources and programs – literally at their fingertips,” said SBA Administrator Karen G. Mills. “Greater mobility fits with the new user-focused SBA.gov launched recently, and is another example of the steps we are taking to do a better job of connecting entrepreneurs and small business owners with the tools to help them start or grow their businesses and create jobs.”

Developed and donated as a gift by Palo Alto Software, Inc., the SBA mobile app will make the search for extensive resources more efficient, whether users are starting a new business or taking an existing business to a new level. The app will first be available for the Apple iPhone®, with future versions for other smart phone platforms.

“Palo Alto Software’s mission is to help small businesses succeed. We’ve developed this mobile application for the SBA because we understand the importance of having the right tools and resources when starting or growing a business,” said Sabrina Parsons, CEO of Palo Alto Software. “Ideas can strike entrepreneurs at any moment, and having useful resources available through mobile devices could be the impetus that begins the next big company.”

The mobile app will help users connect with SBA district office staff and SBA-affiliated counselors and mentors who can provide free, personalized small business assistance. The user-friendly format of the app will help answer questions such as: How do I start a business? Where can I go in my area to get free help with writing a business plan? And where do I begin finding funding for my business?

The SBA mobile app also features a built-in startup cost calculator to help estimate the costs associated with getting a business off the ground, plus an SBA partner locator to help users find SBA offices, Small Business Development Centers, Women’s Business Centers and SCORE.

Users will also have mobile access to SBA video content and social media alerts to provide them with tips on the go. This will include live updates from the SBA’s YouTube channel and from SBA’s Twitter feeds. The free mobile app can be downloaded from the SBA’s website at www.sba.gov/content/sba-mobile-app.

A whopping 500,000 of Facebook’s 500 million global users live in New Hampshire. Twitter recently crossed the 100 million user threshold and became the third largest search engine in the world, besting all but Google and YouTube. More than 80% of companies, recruiters, and human resource professionals report scanning online channels – including social networking sites – to research candidates, find prospects and weed out applicants.

Epiphanies Inc.'s Allen Voivod holds court at last year's Social Media Business Summit.

In an effort to bring this ever-growing impact and power of social media to more New Hampshire businesses, organizations and professionals, the New Hampshire Division of Economic Development, in partnership with social marketing and success strategies firm Epiphanies, Inc. and Public Service of New Hampshire (PSNH), will host the second annual “A-Ha!” NH Social Media Business Summit at PSNH, 780 North Commercial Street, Manchester, on Monday, September 27th. To ensure content is geared to the needs and skill levels of the attendees, the Summit will be split into two three-hour sessions for two different audiences, one in the morning and one in the afternoon.

“The shift in how we connect and communicate is changing the way business is done in New Hampshire and beyond,” says New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher. “If you want to be competitive and relevant to your target market, your community, and in your industry, you have to actively explore what’s happening – and what’s possible – in the social media realm. This Summit is the place to do exactly that.”

The Morning Session, from 9:00am to noon, is designed for social media beginners, small business owners, professionals in mission-driven organizations and passionate entrepreneurs. Presentations include “Social Marketing on a Shoestring Budget” and “Facebook on Fire: Tips, Tricks, and Shortcuts to Fuel Your Success on the World’s Hottest Social Network.” The last hour will feature the NH Entrepreneur Success Panel, featuring: Christy Cegelski, Drink Skinny, LLC; Stacey Lucas, Veggie Art Girl; Bill Rogers, Now or Never Media; and Steve Varnum, Communications and Marketing Director, NH Community Loan Fund.

The Afternoon Session is geared for people who are already running with one or more of the major social media platforms – including Facebook, YouTube, Twitter, and blogging. Ideal for social media enthusiasts, community leaders, marketing mavens, brand managers, bold entrepreneurs, and visionaries of mission-driven organizations, the afternoon’s presentations include “Facebook Marketing: Customization, Fan Building, and Advertising” and “Engaging the Social Senses: Listening, Monitoring, and Measuring.” Additionally, there will be a Cross-Industry NH Success Panel, featuring Erica Murphy, Director of Communications and Community Relations, The Common Man; Paul Boynton, Author of Begin With Yes and CEO of Moore Center Services; Steve Boucher, Communications and Legislative Director at the New Hampshire Division of Economic Development; and Abby Fitchner, Microsoft’s Developer Evangelist for Startups.

Summit Sessions will be presented and moderated by Lani and Allen Voivod, co-owners of Epiphanies, Inc., whom Boucher calls the Division’s “social marketing gurus,” and who’ve delivered workshops, webinars, slidecasts, and boot camps online and off, for Chambers of Commerce, trade associations, and business development events throughout the Granite State and for clients and entrepreneurs across the country.

“We received tremendously positive feedback from last year’s New Hampshire Social Media Business Summit,” PSNH Economic & Community Development Manager Pat McDermott said. “We’re proud to help bring these ideas and strategies to the business owners, entrepreneurs and community leaders who play such an important role in New Hampshire’s economic growth and vitality.”

“Our goal is to connect the dots, empower action, and incite attendees to thrive with these tools, channels, and platforms,” said Lani Voivod. “The opportunities are here waiting for them.”

“With social media as with business, belief is everything,” Allen Voivod added. “We aim to help people believe in their own bigger picture of possibility and success.”

As a special gift to New Hampshire’s business community from the Division of Economic Development and PSNH, admission to this event is free. However, there are only 100 seats available for each session, so early registration is strongly suggested. To register, go to www.AhaNH.com. For more information, call Epiphanies, Inc. at (603) 524-5248, or email events@EpiphaniesInc.com.

Now that I have your attention, you should sign up for the NHBR Network (www.nhbrnetwork.com), the first online business-to-business networking site in New Hampshire, and check out my latest blog offering entitled “You Should Care What Joe Had for Breakfast.”

It details the Division of Economic Development’s foray into the realm of social marketing and why your business should make the jump to Facebook, Twitter and YouTube. Give it a read!

At this stage of my professional career, vanity is out the window. It’s all about creating the type of stir that will drive results in a creative, non-traditional fashion.

That’s why on one warm August afternoon, I found myself in the middle of a field at Miles Smith Farm (www.milessmithfarm.com) in Loudon wearing a matador outfit (complete with Jerry Seinfeld “puffy shirt”) and waving a red cape in front of 1,500 pound Scottish Highlander cattle.

The reason I was partaking in this activity was relatively simple – the NH Division of Economic Development needed to kick off its “No Bull TV” YouTube campaign in high energy, full speed ahead fashion. What better way to tell the New Hampshire business community about our desire to provide them with the best possible information (minus the bull) than by driving all of the “bull” out of the state?

Considering the fact that there appear to be few or no live, breathing bulls in the state and the mechanical variety seem to be in short supply, the Scottish Highland Cattle at Miles Smith Farm were a more than suitable substitute. With the tremendous assistance of Farm Co-Owner Carole Soule, we were able to craft a fun YouTube spot with the great setting of a farm that has been in operation since the 1850’s. Miles Smith Farm is a historic jewel in our state with 36 acres and a tremendous view that allows its owners to view the July 4th fireworks from five neighboring towns.

Our message of the YouTube campaign is simple – we’re listening to you. In every interaction with business leaders and private sector partners, we’ve heard the same refrain, Give us something different….present information to us in a way that no one else is so that we can stand up and take notice.

The job of a State Communications Director is to inform, entertain and interpret and somewhere down the line, the whole notion of entertaining and challenging our audience got lost. Let’s face it – there are millions of communications vehicles available to business owners so it is not only our mission but our mandate to reach out to our audience in ways that make them want to come back to us again.

So if our “No Bull TV” spots lead folks to the door, here’s what they’ll find on this blog – information about new grant opportunities, news about training sessions and economic development tools that save businesses time and money and invitations to events that increase the knowledge base of CEOs and line workers alike.

With that in mind, please take a moment to view our two new “No Bull TV” spots on our Youtube channel at http://www.youtube.com/user/nobulltv. Make this channel a regular stop while you surf the Web or really go out on a limb and become a subscriber. In the days and months ahead, we’ll be featuring some “Innovation Rocks!” winners, shining a spotlight on some emerging business leaders and hyping some pretty awesome events.

Much thanks to Carole Soule at Miles Smith Farm for her assistance in bringing a neat idea to fruition, to Jud Bartlett and Lisa Williams at Square Spot Design for their logistical and creative assistance, to Allen Voivod at Epiphanies, Inc. for expertly setting up our YouTube channel and to John Herman whose excellent artistic direction and filming made for a great shoot. And oh, by the way, John is the guy you see in the second spot getting the rough treatment after “speaking in bull.”

Welcome to the debut of “No Bull TV” and please be sure to tell your friends about it!