Linda Gaunt Communications

Lilly Pulitzer / Collaboration Frenzy

Lilly Pulitzer collaborated with S’well and Starbucks to create four Lilly Pulitzer printed S'well bottles exclusively available at 4,000 Starbucks locations nationwide and on Starbucks.com. The goal was to attract new customers by partnering with two best-in-class brands, delight current consumers with a product that would not typically be offered by Lilly Pulitzer and create excitement surrounding the partnership through strategic placements. To date, the Lilly Pulitzer, S’well and Starbucks collaboration has resulted in 489,720,975 total impressions.