Targeting events before and after a date

In order to target contacts according to the date of an event, firstly you must ensure that the format of the segmented data is properly set. The data must be stored using the US format for the operators to work on the data.

If this requirement is met, it is possible to use the operators "<" and ">" before or after a date.

Targeting events before a date

To target contacts before a date, it is necessary to use the "<" operator.

For example, if we target contacts who opened an email before January 15/2018, we will use the following targeting settings:

Condition

Operator

Value

Last open date

<

2018-01-15

These operators are exclusive, they do not include events of the specified date. To target contacts while including data from January 15/2018, it is therefore necessary to change the value by one day as below:

Condition

Operator

Value

Last open date

<

2018-01-16

Targeting events after a date

To target contacts after a date, it is necessary to use the ">" operator.

For example, to target contacts who have opened an email after February 28/2018, we will use the following targeting settings:

Condition

Operator

Value

Last open date

>

2018-02-28

These operators are also exclusive, therefore if you need the data for the specified day, it is necessary to move the date one day before to include the events of the specified day: