HubSpot User Reviews & Pricing

HubSpot is an inbound marketing and sales software that has an email marketing feature, which helps small business owners to get leads, and convert them into paying customers in order to generate revenue. We compiled HubSpot user reviews from around the web to determine what their customers think about the company. We also compared the most popular pricing options for small business owners.

HubSpot Customer Reviews

Overall Experience: Good Pricing: AverageEase of Use: Good Customer Service: Good

Summary of User Reviews

We scoured hundreds of reviews to determine why HubSpot has generally positive ratings. Here’s what we found:

What HubSpot does well:

Users who gave HubSpot a positive review liked that platform is easy to use. They also find it very convenient that they can get all of their sales and marketing tools in one place. Users felt that HubSpot’s learning resources are helpful in educating their users not just on how to use the software, but also on how to excel in online marketing.

What HubSpot does not do well:

Users who gave HubSpot a negative review feel that it’s pricing plans are very steep, especially since a 12-month upfront payment is required. Some also complained that you need to upgrade to the most expensive plan to use important features like A/B Testing.

Most Helpful Positive User Review

One user who gave HubSpot a positive review on G2 Crowd mentioned that it is an all-in-one, robust system. He said that he subscribed to Hubspot because its system provided all of the tools he needed, and he didn’t have to get one tool on one site and get another elsewhere.

Most Helpful Negative User Review

One user who gave HubSpot a negative review on Software Advice said that it is so expensive and its features and functionalities can be found on other platforms at lower costs. He mentioned though that despite its price, it is a great software and the learning resources provided by HubSpot are astounding.

HubSpot User Reviews from Around the Web

Here are a few other resources for finding helpful HubSpot customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.

User Review Website

Average Rating

Number of Reviews

Quality of Reviews

G2 Crowd

4.5 out of 5

1,461 Reviews

Excellent

Software Advice

4.5 out of 5

1,143 Reviews

Good

Capterra

4.5 out of 5

1,152 Reviews

Average

*Average Rating as of August 8, 2017

HubSpot Pricing

HubSpot’s marketing software comes in three plans — the Basic, Pro, and Enterprise — priced at $200, $800, and $2,400 per month respectively. All of these plans are billed annually. An onboarding fee is required for each, ranging from $600 to $5,000 depending on the plan. Higher plans get more inclusive contacts and features.

Is HubSpot Right For Your Small Business?

HubSpot is an all-in-one inbound marketing and sales software that is designed for more advanced marketers. The Pro and Enterprise plans come with features and functionalities you may not yet need at the moment. For small business owners, the Basic plan can be a good choice, but there are other less expensive providers with features that may suit your business needs better.

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What does the company do well?HubSpot is a very intuitive platform. I work at a HubSpot marketing agency, so we specialize in HubSpot customers. What I can say is that MANY of our clients are new to HubSpot. That being said, they ALL have been able to learn the platform within a matter of weeks. Because of its interface, “figuring out” how to do something just means a few clicks and bam, you’re there.

They also have a BOMB support team. Give them a call or submit a ticket and they’ll get back to you in about a day or two. They’ve never missed a beat for me.

What does the company not do well?HubSpot has a lot of reporting tools that are very insightful, but there are far better reporting options that can integrate with HubSpot to get the numbers you want.

However, with the HubSpot reporting add-on, lists, and workflows, you *can* “hack” your way into finding the information you need. But unless you’re a HubSpot expert, most users won’t be able to figure that out.

What about the company do you wish you had known before purchasing?I wasn’t the purchaser of HubSpot at our company, but I do wish I knew that HubSpot doesn’t have more robust reporting. Unless you pay extra. It’s a little odd that HubSpot is withholding reporting to marketers unless they pay more.

What does the company do well?HubSpot’s CRM platform is flexible enough to use out of the box, or to customize for complex enterprise needs.

What does the company not do well?Because HubSpot combines the usual Web languages with its proprietary markup, building custom emails and landing pages is more difficult than coding from HTML.

What about the company do you wish you had known before purchasing?A complete portfolio of features and add-ons would have been helpful in preparing for implementation, in addition to HubSpot’s step-by-step implementation process. I spent a lot of time getting other resources in place to support successful use.

What does the company do well?I love HubSpot’s product and user interface. Having no prior experience with the product, I was able to learn HubSpot in a matter of weeks and manage end-to-end email marketing, as well as landing page creation and contact database management. Compared to some of HubSpot’s competitors that I’ve also used, I found HubSpot to be the most user-friendly, and frankly, the most fun to use. We manage our entire website, lead scoring, email marketing, and some social media marketing through HubSpot alone, and it integrates well with Salesforce for CRM.

What does the company not do well?There are certain areas of reporting, particular with email, that I’ve struggled with in HubSpot. In my previous experience, I’ve found that other systems have more robust reporting and customization. I also have found that certain things in the Design Manager aren’t very clear – i.e. moving templates around and making them available for use. Finally, I think for our website as a small company, we can manage everything within HubSpot, but for other larger companies with more advanced needs, it wouldn’t quite fit the bill. But for companies that are much smaller than we are, the product is quite expensive and requires a year contract that may not make sense.

What about the company do you wish you had known before purchasing?I was not the purchaser of HubSpot at my company, so I don’t think I can speak super clearly to this. However, I do wish I had known that the email reporting was not quite as robust. I would like to see HubSpot compared side to side to its competitors, as I think for larger companies there might be slightly better solutions.

What does the company do well?I love how easy HubSpot makes marketing! The platform brings all of the important tools a marketer needs into one place and makes it extremely easy to create, manage, and track campaigns. Even better though, from beginners to pros anyone can use HubSpot. HubSpot has also done a fantastic job creating how-to videos and articles but if there’s anything you still need help with their help desk is extremely friendly and quick to respond.

What does the company not do well?HubSpot is constantly updating and improving their software which is great but as a result, things are always moving. I’d say every 3-6 months something moves/changes and I have to relearn how to do a simple task.

What about the company do you wish you had known before purchasing?I knew about this before purchasing but just to reiterate for other potential customers, definitely understand the way HubSpot’s pricing model works. Your price per month will increase by the number of contacts in your portal which is a doozy if you’re conducting a lot of campaigns or have a lot of conversion points on your site.

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