We are passionate about generating ideas

to transform people, organizations and their comunities.

“Branding is intrinsically linked to Reputation”, Founder Eduardo D. Rubin explains, “and who are the carriers, sustainers, amplifiers (or not) of Branding and Reputation for a Company other than the People who are part of that organization?”.

“We believe in Employees as Brand Ambassadors”, Helena M. Herrero Lamuedra adds, “ extending Ideas Generators' offer to include a People Practice sounded natural and organic. Culture is the deal maker/breaker for a Company embracing Transformation, and who can abstain from this dynamic? Thus, thinking, designing and generating impact through Culture is today’s imperative for Company Owners, CEOs and the Executive Team”.