Patients have become more involved with their care. Therefore, healthcare systems and providers are under intense pressure to change the dynamics of their interactions with patients and prospective patients.

On May 25, 2018, the EU will be enforcing a new law, the General Data Protection Regulation (GDPR), governing how companies protect EU residents' personal data. This regulation will closely monitor what information is being collected – and why – and gives the consumer the choice about whether or not to share his/her data. The law also requires companies to put systems in place to provide legal documentation defining how companies collect, process, store and use personal data. In the following article, we define GDPR, who it affects and steps you can take to maintain compliance.

We love Valentine’s Day so much. Without it, there’d be no random boxes of chocolate in the office, no Google searches for “Do I have to buy a Valentine’s Day gift for someone I’ve been dating for 2 weeks?” (almost 7 million results, by the way) and no cheesy pick-up lines for us to make fun of. So, to celebrate our 5th favorite holiday, watch as some of us make a muck out of some pretty terrible pick-up lines.

Another year, another extensive list of marketing, creative and technology conferences to attend. As you probably already know, attending conferences is a great way to get ahead in your career, network with others and immerse yourself in learning. Because we love this stuff, we’ve mapped out our annual list of conferences you should be attending in 2018. So, call your travel agent, set up your frequent flyer program and turn on your out-of-office, you’re going on a trip!

It’s an exciting time to be a marketer. Things change almost daily, making this industry one of the most fast-paced, innovative industries in the world. Because of our supercool, ever-changing industry, we can’t remain complacent in how we market. Now’s the time to start thinking about how to take advantage of these innovations in digital marketing and add them to our 2018 plans. But, which ones? Well, have no fear. We have come up with 8 digital marketing trends for 2018 to help you decide.

Scary as it is to say, the New Year is just around the corner. It’s time to start thinking about your career goals and the steps you have to take to achieve them, which most likely includes ongoing education. To help you, we have put together a list of certifications (or classes) marketers should have (or take) to help advance their careers.