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Abstract:

Provided embodiments include a device, apparatus, electronic system,
computer program product, and method. A provided electronic system
includes a response sensor apparatus operable to acquire data indicative
of a physiological response by a person to an advertisement. The system
also includes a recognition circuit operable to generate a marketing
impact information about the general advertisement based at least in part
on the acquired data indicative of a physiological response. The system
further includes a query circuit operable to initiate a selection of a
targeted-advertisement by a targeted-advertising selection engine
responsive at least to a characteristic of the general advertisement and
the marketing impact information. The system also includes an electronic
display circuit operable to present the targeted-advertisement in a
manner perceivable by a person.

Claims:

1. An electronic system comprising:a response sensor apparatus operable to
acquire data indicative of a physiological response by a person to an
advertisement;a recognition circuit operable to generate a marketing
impact information about the general advertisement based at least in part
on the acquired data indicative of a physiological response;a query
circuit operable to initiate a selection of a targeted-advertisement by a
targeted-advertising selection engine responsive to at least a
characteristic of the general advertisement and the marketing impact
information; andan electronic display circuit operable to present the
targeted-advertisement in a manner perceivable by a person.

2. The electronic system of claim 1, wherein the recognition circuit
further comprising:a feature extraction circuit operable to compute a
response information based at least in part on the acquired data
indicative of a physiological response.

3. The electronic system of claim 2, wherein the recognition circuit
further comprising:a classification circuit operable to classify a
reaction by the person to the general advertisement based at least in
part on the response information.

4. The electronic system of claim 1, wherein the electronic display
circuit operable to present the targeted-advertisement in a manner
perceivable by a person further comprising:an electronic display circuit
operable to present the general advertisement and the
targeted-advertisement in a manner perceivable by a person.

5. The electronic system of claim 1, wherein the electronic display
operable to present the targeted-advertisement in a manner perceivable by
a person further includes:an electronic display operable to present
electronic content in a manner perceivable by the person and in a manner
designed to facilitate sensing a response by the person.

6. The electronic system of claim 1, wherein the electronic display
operable to present the targeted-advertisement in a manner perceivable by
a person further comprising:an electronic display operable to present the
targeted-advertisement in a manner perceivable by at least one of the
person's visual, audio, tactile, or olfactory senses.

7. The electronic system of claim 1, further comprising:a characterization
circuit operable to acquire an indication of a characteristic of the
general advertisement.

8. The electronic system of claim 7, wherein the characterization circuit
operable to acquire an indication of a characteristic of the general
advertisement further includes:a characterization circuit operable to at
least one of receive, or determine an indication of a characteristic of
the general advertisement.

9. The electronic system of claim 1, further comprising:a digital storage
device operable to save an indication of the selected targeted
advertisement.

10. The electronic system of claim 1, further comprising:an advertising
broadcast circuit operable to facilitate a display of the selected
targeted-advertisement by the electronic display.

11. The electronic system of claim 1, further comprising:a receiver
circuit operable to receive an indication of the selected targeted
advertisement.

12. A computer program product comprising:(a) program instructions
operable to perform a process in a computing device, the process
comprising:generating a marketing impact information indicative of a
physiological response by a person to an electronically displayed general
advertisement;acquiring an indication of a characteristic of the
electronically displayed general advertisement; andinitiating a selection
of a targeted-advertisement using an advertising rule responsive to at
least the characteristic of the electronically displayed general
advertisement and the marketing impact information; and(b) a
computer-readable storage medium bearing the program instructions.

13. The computer program product of claim 12, wherein the process further
comprises initiating an electronic display of the general advertisement.

14. The computer program product of claim 12, wherein the process further
comprises receiving an indication of the targeted advertisement.

15. The computer program product of claim 12, wherein the process further
comprises saving an indication of the targeted advertisement.

16. The computer program product of claim 12, wherein the initiating a
selection of a targeted-advertisement using an advertising rule
responsive to at least the characteristic of the electronically displayed
general advertisement and the marketing impact information further
includes:sending a request to an advertising server for a selection of a
targeted-advertisement using an advertising rule responsive to at least
the characteristic of the electronically displayed general advertisement
and the marketing impact information.

17. The computer program product of claim 12, wherein the initiating a
selection of a targeted-advertisement using an advertising rule
responsive to at least the characteristic of the electronically displayed
general advertisement and the marketing impact information further
includes:receiving a selected targeted-advertisement from an advertising
server, the targeted-advertisement selected using an advertising rule
responsive to at least the characteristic of the electronically displayed
general advertisement and the marketing impact information.

18. An electronic device comprising;means for generating a marketing
impact information indicative of a physiological response by a person to
an electronically displayed general advertisement;means for acquiring an
indication of a characteristic of the electronically displayed general
advertisement; andmeans for initiating a selection of a
targeted-advertisement using an advertising rule responsive to at least
the characteristic of the electronically displayed general advertisement
and the marketing impact information.

19. The electronic device of claim 18, further comprising:means for
electronically displaying the general advertisement in a manner
perceivable by the person.

20. The electronic device of claim 18, further comprising:means for
receiving the targeted advertisement.

21. The electronic device of claim 18, further comprising:means for saving
an indication of the targeted advertisement.

Description:

CROSS-REFERENCE TO RELATED APPLICATIONS

[0001]The present application is related to and claims the benefit of the
earliest available effective filing date(s) from the following listed
application(s) (the "Related Applications") (e.g., claims earliest
available priority dates for other than provisional patent applications
or claims benefits under 35 USC § 119(e) for provisional patent
applications, for any and all parent, grandparent, great-grandparent,
etc. applications of the Related Application(s)).

RELATED APPLICATIONS

[0002]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. 11/977,752, entitled METHOD OF SELECTING A SECOND CONTENT BASED
ON A USER'S REACTION TO A FIRST CONTENT, naming EDWARD K. Y. JUNG; ROYCE
A. LEVIEN; ROBERT W. LORD; MARK A. MALAMUD; JOHN D. RINALDO, JR. as
inventors, filed 24, Oct. 2007, which is currently co-pending, or is an
application of which a currently co-pending application is entitled to
the benefit of the filing date.

[0003]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. 11/977,748, entitled REQUESTING A SECOND CONTENT BASED ON A
USER'S REACTION TO A FIRST CONTENT, naming EDWARD K. Y. JUNG; ROYCE A.
LEVIEN; ROBERT W. LORD; MARK A. MALAMUD; JOHN D. RINALDO, JR. as
inventors, filed 25, Oct. 2007, which is currently co-pending, or is an
application of which a currently co-pending application is entitled to
the benefit of the filing date.

[0004]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. 11/978,206, entitled SELECTING A SECOND CONTENT BASED ON A
USER'S REACTION TO A FIRST CONTENT, naming EDWARD K. Y. JUNG; ROYCE A.
LEVIEN; ROBERT W. LORD; MARK A. MALAMUD; JOHN D. RINALDO, JR. as
inventors, filed 26, Oct. 2007, which is currently co-pending, or is an
application of which a currently co-pending application is entitled to
the benefit of the filing date.

[0005]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. 11/978,534, entitled RETURNING A SECOND CONTENT BASED ON A
USER'S REACTION TO A FIRST CONTENT, naming EDWARD K. Y. JUNG; ROYCE A.
LEVIEN; ROBERT W. LORD; MARK A. MALAMUD; JOHN D. RINALDO, JR. as
inventors, filed 27, Oct. 2007, which is currently co-pending, or is an
application of which a currently co-pending application is entitled to
the benefit of the filing date.

[0006]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. 11/980,321, entitled METHOD OF SELECTING A SECOND CONTENT BASED
ON A USER'S REACTION TO A FIRST CONTENT OF AT LEAST TWO INSTANCES OF
DISPLAYED CONTENT, naming EDWARD K. Y. JUNG; ROYCE A. LEVIEN; ROBERT W.
LORD; MARK A. MALAMUD; JOHN D. RINALDO, JR. as inventors, filed 29, Oct.
2007, which is currently co-pending, or is an application of which a
currently co-pending application is entitled to the benefit of the filing
date.

[0007]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. TO BE ASSIGNED, entitled SELECTING A SECOND CONTENT BASED ON A
USER'S REACTION TO A FIRST CONTENT OF AT LEAST TWO INSTANCES OF DISPLAYED
CONTENT, naming EDWARD K. Y. JUNG; ROYCE A. LEVIEN; ROBERT W. LORD; MARK
A. MALAMUD; JOHN D. RINALDO, JR. as inventors, filed 30, Oct. 2007, which
is currently co-pending, or is an application of which a currently
co-pending application is entitled to the benefit of the filing date.

[0008]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. 11/983,406, entitled RETURNING A NEW CONTENT BASED ON A PERSON'S
REACTION TO AT LEAST TWO INSTANCES OF PREVIOUSLY DISPLAYED CONTENT,
naming EDWARD K. Y. JUNG; ROYCE A. LEVIEN; ROBERT W. LORD; MARK A.
MALAMUD; JOHN D. RINALDO, JR. as inventors, filed 07, Nov. 2007, which is
currently co-pending, or is an application of which a currently
co-pending application is entitled to the benefit of the filing date.

[0009]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. TO BE ASSIGNED, entitled TARGETED-ADVERTISING BASED ON A SENSED
PHYSIOLOGICAL RESPONSE BY A PERSON TO A GENERAL ADVERTISEMENT, naming
EDWARD K. Y. JUNG; ROYCE A. LEVIEN; ROBERT W. LORD; MARK A. MALAMUD; JOHN
D. RINALDO, JR. as inventors, filed 30, Nov. 2007, which is currently
co-pending, or is an application of which a currently co-pending
application is entitled to the benefit of the filing date.

[0010]For purposes of the USPTO extra-statutory requirements, the present
application constitutes a continuation-in-part of U.S. patent application
Ser. No. TO BE ASSIGNED, entitled PROVIDING PERSONALIZED ADVERTISING,
naming EDWARD K. Y. JUNG; ROYCE A. LEVIEN; ROBERT W. LORD; MARK A.
MALAMUD; JOHN D. RINALDO, JR. as inventors, filed 30, Nov. 2007, which is
currently co-pending, or is an application of which a currently
co-pending application is entitled to the benefit of the filing date.

[0011]The United States Patent Office (USPTO) has published a notice to
the effect that the USPTO's computer programs require that patent
applicants reference both a serial number and indicate whether an
application is a continuation or continuation-in-part. Stephen G. Kunin,
Benefit of Prior-Filed Application, USPTO Official Gazette Mar. 18, 2003,
available at
http://www.uspto.gov/web/offices/com/sol/og/2003/week11/patbene.htm. The
present Applicant Entity (hereinafter "Applicant") has provided above a
specific reference to the application(s) from which priority is being
claimed as recited by statute. Applicant understands that the statute is
unambiguous in its specific reference language and does not require
either a serial number or any characterization, such as "continuation" or
"continuation-in-part," for claiming priority to U.S. patent
applications. Notwithstanding the foregoing, Applicant understands that
the USPTO's computer programs have certain data entry requirements, and
hence Applicant is designating the present application as a
continuation-in-part of its parent applications as set forth above, but
expressly points out that such designations are not to be construed in
any way as any type of commentary and/or admission as to whether or not
the present application contains any new matter in addition to the matter
of its parent application(s).

[0012]All subject matter of the Related Applications and of any and all
parent, grandparent, great-grandparent, etc. applications of the Related
Applications is incorporated herein by reference to the extent such
subject matter is not inconsistent herewith.

SUMMARY

[0013]An embodiment provides method implemented in an environment that
includes a person viewing content displayed by an electronic device. The
method includes generating a marketing impact information indicative of a
physiological response by a person to an electronically displayed general
advertisement. The method also includes acquiring an indication of a
characteristic of the electronically displayed general advertisement. The
method further includes initiating a selection of a
targeted-advertisement using an advertising rule responsive to at least
the characteristic of the electronically displayed general advertisement
and the marketing impact information. The method may include
electronically displaying the general advertisement in a manner
perceivable by the person. The method may include receiving the targeted
advertisement. The method may include saving an indication of the
targeted advertisement. The method may include electronically displaying
the selected targeted-advertisement. In addition to the foregoing, other
method embodiments are described in the claims, drawings, and text that
form a part of the present application.

[0014]Another embodiment provides an electronic system. The electronic
system includes a response sensor apparatus operable to acquire data
indicative of a physiological response by a person to an advertisement.
The system also includes a recognition circuit operable to generate a
marketing impact information about the general advertisement based at
least in part on the acquired data indicative of a physiological
response. The system further includes a query circuit operable to
initiate a selection of a targeted-advertisement by a
targeted-advertising selection engine responsive to at least a
characteristic of the general advertisement and the marketing impact
information. The system also includes an electronic display circuit
operable to present the targeted-advertisement in a manner perceivable by
a person. The system may include a digital storage device operable to
save an indication of the selected targeted advertisement. The system may
include an advertising broadcast circuit operable to facilitate a display
of the selected targeted-advertisement by the electronic display. The
system may include a receiver circuit operable to receive an indication
of the selected targeted advertisement. In addition to the foregoing,
other system embodiments are described in the claims, drawings, and text
that form a part of the present application.

[0015]A further embodiment provides a computer program product. The
computer program product includes a computer-readable storage medium
bearing program instructions. The program instructions are operable to
perform a process in a computing device. The process includes generating
a marketing impact information indicative of a physiological response by
a person to an electronically displayed general advertisement. The
process also includes acquiring an indication of a characteristic of the
electronically displayed general advertisement. The process further
includes initiating a selection of a targeted-advertisement using an
advertising rule responsive to at least the characteristic of the
electronically displayed general advertisement and the marketing impact
information. The process may include initiating an electronic display of
the general advertisement. The process may include receiving an
indication of the targeted advertisement. The process may include saving
an indication of the targeted advertisement. In addition to the
foregoing, other computer program embodiments are described in the
claims, drawings, and text that form a part of the present application.

[0016]An embodiment provides an electronic device. The electronic device
includes means for generating a marketing impact information indicative
of a physiological response by a person to an electronically displayed
general advertisement. The electronic device also includes means for
acquiring an indication of a characteristic of the electronically
displayed general advertisement. The electronic device further includes
means for initiating a selection of a targeted-advertisement using an
advertising rule responsive to at least the characteristic of the
electronically displayed general advertisement and the marketing impact
information. The electronic device may include means for electronically
displaying the general advertisement in a manner perceivable by the
person. The electronic device may include means for receiving the
targeted advertisement. The electronic device may include means for
saving an indication of the targeted advertisement. In addition to the
foregoing, other electronic device embodiments are described in the
claims, drawings, and text that form a part of the present application.

[0017]Another embodiment provides a method. The method includes generating
a marketing impact information indicative of a physiological response by
a person to an electronically displayed general advertisement. The method
also includes sending the marketing impact information to an
advertising-selector server. The method further includes receiving an
indication of a targeted-advertisement chosen using an advertising rule
responsive to at least a characteristic of the electronically displayed
general advertisement and the marketing impact information. The method
also includes facilitating an electronic display of the targeted
advertisement. The method may include electronically displaying the
targeted advertisement. The method may include saving the indication of a
targeted advertisement. The method may include determining a
characteristic of the electronically displayed general advertisement. The
method may include receiving the selected targeted advertisement. In
addition to the foregoing, other method embodiments are described in the
claims, drawings, and text that form a part of the present application.

[0018]A further embodiment provides an electronic system. The electronic
system includes a sensor apparatus operable to acquire data indicative of
a physiological response by a person to a general advertisement. The
electronic system also includes a recognition circuit operable to
generate a marketing impact information about the general advertisement
based at least in part on the acquired data indicative of a physiological
response by the person to the general advertisement. The electronic
system further includes a caller circuit operable to send a request for a
targeted advertisement. The electronic system also includes a receiver
circuit operable to receive an indication of a targeted-advertisement
selected from at least two instances of available marketing content by a
selection engine responsive at least to a characteristic of the general
advertisement and the marketing impact information. The electronic system
further includes an electronic display circuit operable to present the
targeted-advertisement in a manner perceivable by the person. The
electronic system may include a characterization circuit operable to
acquire an indication of a characteristic of the general advertisement.
The electronic system may include a characterization circuit operable to
at least one of receive, or determine an indication of a characteristic
of the general advertisement. The electronic system may include a digital
storage device operable to save an indication of the selected targeted
advertisement. The electronic system may include an advertising broadcast
circuit operable to facilitate a display of the selected
targeted-advertisement by the electronic display circuit. In addition to
the foregoing, other electronic system embodiments are described in the
claims, drawings, and text that form a part of the present application.

[0019]An embodiment provides a computer program product. The computer
program product includes a computer-readable storage medium bearing
program instructions. The program instructions are operable to perform a
process in a computing device. The process includes generating a
marketing impact information indicative of a physiological response by a
person to an electronically displayed general advertisement and based at
least in part on data produced by a sensor coupled to a person. The
process also includes sending the marketing impact information to an
advertising-selector server. The process further includes receiving an
indication of a targeted-advertisement chosen using an advertising rule
responsive to at least a characteristic of the electronically displayed
general advertisement and the marketing impact information. The process
also includes facilitating an electronic display of the targeted
advertisement. The process may include facilitating an electronic display
of the general advertisement. The process may include saving an
indication of the targeted advertisement. In addition to the foregoing,
other computer program product embodiments are described in the claims,
drawings, and text that form a part of the present application.

[0020]Another embodiment provides an electronic device. The electronic
device includes means for generating a marketing impact information
indicative of a physiological response by a person to an electronically
displayed general advertisement and based at least in part on data
produced by a sensor coupled to a person. The electronic device also
includes means for sending the marketing impact information to an
advertising-selector server. The electronic device further includes means
for receiving an indication of a targeted-advertisement chosen using an
advertising rule responsive to at least a characteristic of the
electronically displayed general advertisement and the marketing impact
information. The electronic device also includes means for facilitating
an electronic display of the targeted advertisement. The electronic
device may include means for electronically displaying the targeted
advertisement. The electronic device may include means for saving the
indication of a targeted advertisement. The electronic device may include
means for determining a characteristic of the electronically displayed
general advertisement. The electronic device may include means for
receiving the indication of a targeted advertisement. In addition to the
foregoing, other electronic device embodiments are described in the
claims, drawings, and text that form a part of the present application.

[0021]A further embodiment provides a method. The method includes
receiving from a requestor device a marketing impact information
indicative of a physiological response by a person to a general
advertisement. The method also includes acquiring an indication of a
characteristic of the general advertisement. The method further includes
initiating a selection of a targeted-advertisement using an advertising
rule responsive to at least the characteristic of the general
advertisement and the marketing impact information. The method also
includes returning an indication of the targeted advertisement. The
method may analyzing the marketing impact information for an indication
of a reaction by the person to the general advertisement. In addition to
the foregoing, other method embodiments are described in the claims,
drawings, and text that form a part of the present application.

[0022]An embodiment provides an electronic device. The electronic device
includes an advertising services circuit operable to receive from a
requestor device a marketing impact information indicative of a
physiological response by a person to a general advertisement. The
electronic device also includes an attribute circuit operable to obtain
an indication of a characteristic of the general advertisement. The
electronic device further includes a targeted-advertising selection
engine operable to pick a target advertisement based on at least the
indication of a characteristic of the general advertisement and the
marketing impact information. The electronic device also includes a reply
circuit operable to return an indication of the target advertisement. The
electronic device may include a storage device operable to save data
indicative of the target advertisement. The electronic device may include
an advertising services circuit operable to receive from a requester
device a marketing impact information based at least in part on data
produced by a sensor coupled to the person and indicative of a
physiological response by a person to a general advertisement. In
addition to the foregoing, other method embodiments are described in the
claims, drawings, and text that form a part of the present application.

[0023]Another embodiment provides a computer program product. The computer
program product includes a computer-readable storage medium bearing
program instructions, and the program instructions. The program
instructions are operable to perform a process in a computing device. The
process includes receiving from a requester device a marketing impact
information indicative of a physiological response by a person to a
general advertisement. The process also includes acquiring an indication
of a characteristic of the general advertisement. The process further
includes initiating a selection of a targeted-advertisement using an
advertising rule responsive to at least the characteristic of the general
advertisement and the marketing impact information. The process also
includes returning an indication of the targeted advertisement. In
addition to the foregoing, other computer program product embodiments are
described in the claims, drawings, and text that form a part of the
present application.

[0024]A further embodiment provides an electronic device. The electronic
device includes means for receiving from a requester device a marketing
impact information indicative of a physiological response by a person to
a general advertisement. The electronic device also includes means for
acquiring an indication of a characteristic of the general advertisement.
The electronic device further includes means for initiating a selection
of a targeted-advertisement using an advertising rule responsive to at
least the characteristic of the general advertisement and the marketing
impact information. The electronic device also includes means for
returning an indication of the targeted advertisement. In addition to the
foregoing, other electronic device embodiments are described in the
claims, drawings, and text that form a part of the present application.

[0025]The foregoing summary is illustrative only and is not intended to be
in any way limiting. In addition to the illustrative aspects,
embodiments, and features described above, further aspects, embodiments,
and features will become apparent by reference to the drawings and the
following detailed description.

BRIEF DESCRIPTION OF THE DRAWINGS

[0026]FIG. 1 illustrates an exemplary embodiment of a thin computing
device in which embodiments may be implemented;

[0027]FIG. 2 illustrates an exemplary embodiment of a general-purpose
computing system in which embodiments may be implemented;

[0028]FIG. 3 illustrates an example environment in which embodiments may
be implemented;

[0029]FIG. 4 illustrates an example of an operational flow implemented in
an environment that includes a person interacting with an electronic
device using a user direct-input device;

[0030]FIG. 5 illustrates an alternative embodiment of the operational flow
of FIG. 4;

[0031]FIG. 6 illustrates another alternative embodiment of the operational
flow of FIG. 4;

[0032]FIG. 7 illustrates a further alternative embodiment of the
operational flow of FIG. 4;

[0033]FIG. 8 illustrates an alternative embodiment of the operational flow
of FIG. 4;

[0034]FIG. 9 illustrates another alternative embodiment of the operational
flow of FIG. 4;

[0045]FIG. 20 illustrates an example system that includes an electronic
device;

[0046]FIG. 21 illustrates an example environment in which embodiments may
be implemented;

[0047]FIG. 22 illustrates an example operational flow implemented in an
environment that includes a person viewing at least two instances of
content having a common contextual attribute and displayed by an
electronic device;

[0048]FIGS. 23 and 24 illustrate an alternative embodiment of the
operational flow of FIG. 22;

[0049]FIG. 25 illustrates a further alternative embodiment of the
operational flow of FIG. 22;

[0050]FIG. 26 illustrates a further alternative embodiment of the
operational flow of FIG. 22;

[0051]FIG. 27 illustrates an alternative embodiment of the operational
flow of FIG. 22;

[0052]FIG. 28 illustrates another alternative embodiment of the
operational flow of FIG. 22;

[0094]In the following detailed description, reference is made to the
accompanying drawings, which form a part hereof. In the drawings, similar
symbols typically identify similar components, unless context dictates
otherwise. The illustrated embodiments described in the detailed
description, drawings, and claims are not meant to be limiting. Other
embodiments may be utilized, and other changes may be made, without
departing from the spirit or scope of the subject matter presented here.

[0095]FIG. 1 and the following discussion are intended to provide a brief,
general description of an environment in which embodiments may be
implemented. FIG. 1 illustrates an exemplary system that includes a thin
computing device 20, which may be included in an electronic device that
also includes a device functional element 50. For example, the electronic
device may include any item having electrical and/or electronic
components playing a role in a functionality of the item, such as a
limited resource computing device, a wireless communication device, a
mobile wireless communication device, an electronic pen, a handheld
electronic writing device, a digital camera, a scanner, an ultrasound
device, an x-ray machine, a non-invasive imaging device, a cell phone, a
PDA, a Blackberry® device, a printer, a refrigerator, a car, and an
airplane. The thin computing device 20 includes a processing unit 21, a
system memory 22, and a system bus 23 that couples various system
components including the system memory 22 to the processing unit 21. The
system bus 23 may be any of several types of bus structures including a
memory bus or memory controller, a peripheral bus, and a local bus using
any of a variety of bus architectures. The system memory includes
read-only memory (ROM) 24 and random access memory (RAM) 25. A basic
input/output system (BIOS) 26, containing the basic routines that help to
transfer information between sub-components within the thin computing
device 20, such as during start-up, is stored in the ROM 24. A number of
program modules may be stored in the ROM 24 and/or RAM 25, including an
operating system 28, one or more application programs 29, other program
modules 30 and program data 31.

[0096]A user may enter commands and information into the computing device
20 through input devices, such as a number of switches and buttons,
illustrated as hardware buttons 44, connected to the system via a
suitable interface 45. Input devices may further include a
touch-sensitive display with suitable input detection circuitry,
illustrated as a display 32 and screen input detector 33. The output
circuitry of the touch-sensitive display 32 is connected to the system
bus 23 via a video driver 37. Other input devices may include a
microphone 34 connected through a suitable audio interface 35, and a
physical hardware keyboard (not shown). Output devices may include at
least one the display 32, or a projector display 36.

[0097]In addition to the display 32, the computing device 20 may include
other peripheral output devices, such as at least one speaker 38. Other
external input or output devices 39, such as a joystick, game pad,
satellite dish, scanner or the like may be connected to the processing
unit 21 through a USB port 40 and USB port interface 41, to the system
bus 23. Alternatively, the other external input and output devices 39 may
be connected by other interfaces, such as a parallel port, game port or
other port. The computing device 20 may further include or be capable of
connecting to a flash card memory (not shown) through an appropriate
connection port (not shown). The computing device 20 may further include
or be capable of connecting with a network through a network port 42 and
network interface 43, and through wireless port 46 and corresponding
wireless interface 47 may be provided to facilitate communication with
other peripheral devices, including other computers, printers, and so on
(not shown). It will be appreciated that the various components and
connections shown are exemplary and other components and means of
establishing communications links may be used.

[0098]The computing device 20 may be primarily designed to include a user
interface. The user interface may include a character, a key-based,
and/or another user data input via the touch sensitive display 32. The
user interface may include using a stylus (not shown). Moreover, the user
interface is not limited to an actual touch-sensitive panel arranged for
directly receiving input, but may alternatively or in addition respond to
another input device such as the microphone 34. For example, spoken words
may be received at the microphone 34 and recognized. Alternatively, the
computing device 20 may be designed to include a user interface having a
physical keyboard (not shown).

[0099]The device functional elements 50 are typically application specific
and related to a function of the electronic device, and is coupled with
the system bus 23 through an interface (not shown). The functional
elements may typically perform a single well-defined task with little or
no user configuration or setup, such as a refrigerator keeping food cold,
a cell phone connecting with an appropriate tower and transceiving voice
or data information, and a camera capturing and saving an image.

[0100]FIG. 2 illustrates an exemplary embodiment of a general-purpose
computing system in which embodiments may be implemented, shown as a
computing system environment 100. Components of the computing system
environment 100 may include, but are not limited to, a computing device
110 having a processing unit 120, a system memory 130, and a system bus
121 that couples various system components including the system memory to
the processing unit 120. The system bus 121 may be any of several types
of bus structures including a memory bus or memory controller, a
peripheral bus, and a local bus using any of a variety of bus
architectures. By way of example, and not limitation, such architectures
include Industry Standard Architecture (ISA) bus, Micro Channel
Architecture (MCA) bus, Enhanced ISA (EISA) bus, Video Electronics
Standards Association (VESA) local bus, and Peripheral Component
Interconnect (PCI) bus, also known as Mezzanine bus.

[0101]The computing system environment 100 typically includes a variety of
computer-readable media products. Computer-readable media may include any
media that can be accessed by the computing device 110 and include both
volatile and nonvolatile media, removable and non-removable media. By way
of example, and not of limitation, computer-readable media may include
computer storage media and communications media.

[0102]Computer storage media includes volatile and nonvolatile, removable
and non-removable media implemented in any method or technology for
storage of information such as computer-readable instructions, data
structures, program modules, or other data. Computer storage media
includes, but is not limited to, random-access memory (RAM), read-only
memory (ROM), electrically erasable programmable read-only memory
(EEPROM), flash memory, or other memory technology, CD-ROM, digital
versatile disks (DVD), or other optical disk storage, magnetic cassettes,
magnetic tape, magnetic disk storage, or other magnetic storage devices,
or any other medium which can be used to store the desired information
and which can be accessed by the computing device 110. In a further
embodiment, a computer storage media may include a group of computer
storage media devices. In another embodiment, a computer storage media
may include an information store. In another embodiment, an information
store may include a quantum memory, a photonic quantum memory, and/or
atomic quantum memory. Combinations of any of the above may also be
included within the scope of computer-readable media.

[0103]Communications media may typically embody computer-readable
instructions, data structures, program modules, or other data in a
modulated data signal such as a carrier wave or other transport mechanism
and include any information delivery media. The term "modulated data
signal" means a signal that has one or more of its characteristics set or
changed in such a manner as to encode information in the signal. By way
of example, and not limitation, communications media include wired media,
such as a wired network and a direct-wired connection, and wireless media
such as acoustic, RF, optical, and infrared media.

[0104]The system memory 130 includes computer storage media in the form of
volatile and nonvolatile memory such as ROM 131 and RAM 132. A RAM may
include at least one of a DRAM, an EDO DRAM, a SDRAM, a RDRAM, a VRAM,
and/or a DDR DRAM. A basic input/output system (BIOS) 133, containing the
basic routines that help to transfer information between elements within
the computing device 110, such as during start-up, is typically stored in
ROM 131. RAM 132 typically contains data and program modules that are
immediately accessible to or presently being operated on by processing
unit 120. By way of example, and not limitation, FIG. 2 illustrates an
operating system 134, application programs 135, other program modules
136, and program data 137. Often, the operating system 134 offers
services to applications programs 135 by way of one or more application
programming interfaces (APIs) (not shown). Because the operating system
134 incorporates these services, developers of applications programs 135
need not redevelop code to use the services. Examples of APIs provided by
operating systems such as Microsoft's "WINDOWS" are well known in the
art.

[0105]The computing device 110 may also include other
removable/non-removable, volatile/nonvolatile computer storage media
products. By way of example only, FIG. 2 illustrates a non-removable
non-volatile memory interface (hard disk interface) 140 that reads from
and writes for example to non-removable, non-volatile magnetic media.
FIG. 2 also illustrates a removable non-volatile memory interface 150
that, for example, is coupled to a magnetic disk drive 151 that reads
from and writes to a removable, non-volatile magnetic disk 152, and/or is
coupled to an optical disk drive 155 that reads from and writes to a
removable, non-volatile optical disk 156, such as a CD ROM. Other
removable/nonremovable, volatile/non-volatile computer storage media that
can be used in the exemplary operating environment include, but are not
limited to, magnetic tape cassettes, memory cards, flash memory cards,
DVDs, digital video tape, solid state RAM, and solid state ROM. The hard
disk drive 141 is typically connected to the system bus 121 through a
non-removable memory interface, such as the interface 140, and magnetic
disk drive 151 and optical disk drive 155 are typically connected to the
system bus 121 by a removable non-volatile memory interface, such as
interface 150.

[0106]The drives and their associated computer storage media discussed
above and illustrated in FIG. 2 provide storage of computer-readable
instructions, data structures, program modules, and other data for the
computing device 110. In FIG. 2, for example, hard disk drive 141 is
illustrated as storing an operating system 144, application programs 145,
other program modules 146, and program data 147. Note that these
components can either be the same as or different from the operating
system 134, application programs 135, other program modules 136, and
program data 137. The operating system 144, application programs 145,
other program modules 146, and program data 147 are given different
numbers here to illustrate that, at a minimum, they are different copies.

[0107]A user may enter commands and information into the computing device
110 through input devices such as a microphone 163, keyboard 162, and
pointing device 161, commonly referred to as a mouse, trackball, or touch
pad. Other input devices (not shown) may include at least one of a touch
sensitive display, joystick, game pad, satellite dish, and scanner. These
and other input devices are often connected to the processing unit 120
through a user input interface 160 that is coupled to the system bus, but
may be connected by other interface and bus structures, such as a
parallel port, game port, or a universal serial bus (USB).

[0108]A display 191, such as a monitor or other type of display device or
surface may be connected to the system bus 121 via an interface, such as
a video interface 190. A projector display engine 192 that includes a
projecting element may be coupled to the system bus. In addition to the
display, the computing device 110 may also include other peripheral
output devices such as speakers 197 and printer 196, which may be
connected through an output peripheral interface 195.

[0109]The computing system environment 100 may operate in a networked
environment using logical connections to one or more remote computers,
such as a remote computer 180. The remote computer 180 may be a personal
computer, a server, a router, a network PC, a peer device, or other
common network node, and typically includes many or all of the elements
described above relative to the computing device 110, although only a
memory storage device 181 has been illustrated in FIG. 2. The network
logical connections depicted in FIG. 2 include a local area network (LAN)
and a wide area network (WAN), and may also include other networks such
as a personal area network (PAN) (not shown). Such networking
environments are commonplace in offices, enterprise-wide computer
networks, intranets, and the Internet.

[0110]When used in a networking environment, the computing system
environment 100 is connected to the network 171 through a network
interface, such as the network interface 170, the modem 172, and/or the
wireless interface 193. The network may include a LAN network
environment, and/or a WAN network environment, such as the Internet. In a
networked environment, program modules depicted relative to the computing
device 110, or portions thereof, may be stored in a remote memory storage
device. By way of example, and not limitation, FIG. 2 illustrates remote
application programs 185 as residing on computer storage medium 181. It
will be appreciated that the network connections shown are exemplary and
other means of establishing communications link between the computers may
be used.

[0111]FIG. 3 illustrates an example environment 200 in which embodiments
may be implemented. The example environment includes an electronic device
204, a response sensing apparatus 206, a transceiver circuit 207, a user
direct-input device 208, and a display surface 209. In some embodiments,
one or more of the response sensing apparatus, the transceiver circuit,
the user direct-input interface, and the display surface may be
structurally distinct from the remaining circuits or the electronic
device. The response sensing apparatus includes at least one user sensor
operable to acquire data indicative of a response by a person 205 to a
content displayed by or on the display surface. The at least one user
sensor is illustrated as a sensor 206A, a sensor 206B, and a
wearable/mountable sensor 206C. The at least one user sensor may be
physically incorporated with the electronic device, or may be physically
separate from the electronic device and electronically coupled with the
device. The user direct-input device 208 includes at least one device
that may be used by the person to directly interact with the electronic
device, such as the mouse 161, keyboard 162, microphone 163, and/or
speakers 197 described in conjunction with FIG. 2, or a touch screen,
such as the display 32 combined with the screen input detector 33
described in conjunction with FIG. 1. The display surface may include any
surface suitable for displaying a content to the person. The display
surface may include the monitor 191 described in conjunction with FIG. 2,
or a surface such as a wall or another planar surface (not shown) onto
which a content may be projected for display to the person. The display
surface may be physically incorporated with the electronic device, or may
be physically separate from the electronic device and electronically
coupled with the device.

[0112]The electronic device 204 may include a wired or wireless access to
digital content using the transceiver 207, such as via a network 299. In
an alternative embodiment, the electronic device may be coupled to the
network via a wireless link, a satellite link, and/or a wired link.

[0113]In an embodiment, the electronic device 204 includes a reaction
detector circuit 210, an analytic circuit 250, a query circuit 260, and a
display circuit 280. In some embodiments, one or more of the reaction
detector circuit, the analytic determining circuit, the query circuit,
and/or the display circuit may be structurally distinct from the
remaining circuits. In an embodiment, the electronic device or a portion
of the electronic device may be implemented in whole or in part using the
thin computing device 20 described in conjunction with FIG. 1, and/or the
computing device 110 described in conjunction with FIG. 2. In another
embodiment, the electronic device or a portion of the electronic device
may be implemented using Application Specific Integrated Circuits
(ASICs), Field Programmable Gate Arrays (FPGAs), digital signal
processors (DSPs), or other integrated formats. In a further embodiment,
one or more of the circuits and/or the machine may be implemented in
hardware, software, and/or firmware. The person 205 may input commands
and information to the electronic device 204 using the user direct-input
device 208.

[0114]The electronic device 204 may include at least one additional
circuit. The at least one additional circuit may include additional
circuits 290. In addition, the electronic device may include a processor
(not illustrated), such as the processing unit 21 described in
conjunction with FIG. 1, and/or the processor 120 described in
conjunction with FIG. 2. In further addition, the electronic device may
include a computer storage media illustrated as a data store. In an
embodiment, the electronic device 204 may include a mobile electronic
device.

[0115]In an embodiment, the reaction detector circuit 210 may include at
least one additional circuit. The at least one additional circuit may
include at least one of a reaction circuit 212, reaction evaluation
circuit 214, a gaze reaction circuit 216, a response sensor circuit 218,
a physical reaction circuit 222, an emotional reaction circuit 224, a
direct sensor circuit 226, a reaction state circuit 228, a content
characteristic circuit 232, and/or a device type detector circuit 236.

[0116]In another embodiment, the analytic circuit 250 may include at least
one additional circuit. The at least one additional circuit may include
at least one of a multiple attribute determining circuit 252 and/or an
attribute determining circuit.

[0117]In a further embodiment, the query circuit 260 may include at least
one additional circuit. The at least one additional circuit may include
at least one of a local data store search circuit 262, a search engine
facilitating circuit 264, a mitigation instruction circuit 274, a Web
search facilitating circuit 266, an algorithm search facilitating
circuit, and/or a multiple target search facilitating circuit 272.

[0118]FIG. 4 illustrates an example of an operational flow 400 implemented
in an environment that includes a person interacting with an electronic
device using a user direct-input device. In an alternative embodiment,
the environment that includes a person interacting with an electronic
device using a user direct-input device further includes environment that
includes a person viewing content displayed by an electronic device and
directly interacting with the electronic device using a user direct-input
device. FIG. 4 and several following figures may include various examples
of operational flows, discussions, and explanations with respect to the
above-described environment 200 of FIG. 3, and/or with respect to other
examples and contexts. However, it should be understood that the
operational flows may be executed in a number of other environments and
contexts, and/or in modified versions of FIG. 3. Also, although the
various operational flows are illustrated in a sequence(s), it should be
understood that the various operations may be performed in other orders
than those which are illustrated, and/or may be performed concurrently.

[0119]After a start operation implemented in the environment that includes
a person viewing content displayed by an electronic device using a user
direct-input device, the operational flow 400 includes an observation
operation 410. The observation operation detects a reaction by the person
to a displayed first content. The observation operation may be
implemented using the reaction detector circuit 210, and/or the response
sensing apparatus 206. An analytical operation 450 determines a content
attribute of the displayed first content. The analytical operation may be
implemented using the analytic circuit 250. A query operation 460
facilitates a search for a second content based on the detected reaction
by the observation operation and on the determined content attribute by
the investigation operation. The query operation may be implemented using
the query circuit 260. A broadcast operation 480 displays the second
content in a manner perceivable by the person. The broadcast operation
may be implemented using the display circuit 280. The operational flow
400 then proceeds to an end operation.

[0120]In an embodiment, the observation operation 410 may be implemented
using the reaction detector circuit 210 of FIG. 3. For example, optically
based observation data of the person 205 may be acquired by the sensor
206A, and/or sensor 206B. Physiological based data of the person may be
acquired by the wearable/mountable sensor 206C. A circuit in the response
sensing apparatus 206 may transform data acquired by the sensors
206A-206C into data indicative of a response by the person to the
displayed first content. For example, a response may include at least one
of a change in breathing rate, a change in heart rate, eye movements,
facial movements, gaze direction and/or time, or a brain wave pattern.
Another circuit in the response sensing circuit may detect a reaction by
the person to a displayed first content based on the data indicative of a
response by the person to the displayed first content. For example, a
facial response that includes the person moving the ends of their lips
above the center portion of the lips may be detected as a "smile"
reaction or a "positive" reaction. A facial response that includes the
person moving the ends of the lips below the center portion of the lips
may be detected as a "frown" reaction or a "negative" reaction. The
observation operation does not include data directly inputted by the
person 205 using the user direct-input device 208, such as keyboard,
mouse, and voice commands entered by the user through the user
direct-input device. However, in an alternative embodiment, the
observation operation may include at least one of a quality, or a manner
of the person's input of data using the direct-input device. For example,
the observation operation may acquire data indicative of the person
shouting a voice command without regard to a nature of the voice command,
or the person striking keys of the keyboard particularly hard without
regard to the keyed command or text. In a further embodiment, the
observation operation may acquire sensor data indicative of the person
shouting a voice command and associate a reaction with the nature of the
voice command. For example, data indicative of a loud voice response may
be associated with a spoken command "Delete this Web page" as a negative
reaction to the content of the Web page. In an embodiment, data
indicative of a response may include data indicative of at least one of a
person's gaze, attention, gaze dwell time, facial movements, eye
movements, pupil dilation, physiological parameters (heart rate,
respiration rate, etc.), stance, sub-vocalization (and other non-word
audio), P-300 response, brain waves, brain patterns, or other detectable
aspects. In another embodiment, data indicative of a response may include
data indicative of at least one of a person's physiological, behavioral,
emotional, voluntary, or involuntary response. In a further embodiment,
data indicative of a response may include data acquired by functional
near-infrared spectroscopy (fNIRS) indicative of a response. fNIRS data
may be acquired by a fNIRS device, an embodiment of which is illustrated
as the wearable/mountable sensor 206C.

[0121]In another embodiment, the observation operation 410 detects a
reaction by the person to a displayed first content by applying pattern
recognition to the data indicative of a response by the person to the
displayed first content. For example, a reaction may include a response
that reveals the person 205's feelings or attitude toward the displayed
first content. In a further embodiment, the observation operation detects
a reaction by the person to a displayed first content by applying pattern
matching to the data indicative of a response by the person to the
displayed first content.

[0122]In use, an embodiment of the operational flow 400 may illustrated by
reference to FIG. 3. For example, a first content may be displayed to the
person 205 on a portion of the display surface 209, such as a screen of
BlackBerry® or other PDA electronic device. In this example, the
displayed first content may be a picture of a new car from a brother of
the person 205. Data indicative of a response by the person 205 to the
displayed new car is acquired using at least one of sensors 206A-206C.
The observation operation 410 determines a reaction by the person to the
displayed new car based on the data indicative of a response. If, for
example, the data indicates an upward movement of the ends of the
person's lips and an opening of their eyes, a positive reaction may be
detected. The analytical operation 450 determines a content attribute of
the displayed picture of the brother's new car. A content attribute may
include at least one of a manufacturer of the new car, a color of the new
car, or a body style of the new car, such as a convertible, coupe,
four-door, or SUV. The query operation 460 facilitates a search for a
second content based on the detected reaction (positive) and on the
determined content attribute (convertible sports car). The search may be
facilitated by communicating with an Internet based search service, such
as Google, Yahoo, and/or Live Search. The broadcast operation 480
displays a second content in a manner perceivable by the person by
receiving a result of the facilitated search that includes an indication
of the second content, and displaying the second content using the
display surface 209. For example, the second content may include a
picture of next year's model of the same car as the brother's new car.

[0123]FIG. 5 illustrates an alternative embodiment of the operational flow
400 of FIG. 4. The operational flow may include an additional operation
490. The additional operation may include at least one of an operation
492, an operation 494, an operation 496, or an operation 498. The
operation 492 displays the first content in a manner perceivable by the
person. The operation 492 may include at least one additional operation,
such as the operation 494. The operation 494 displays the first content
in a manner perceivable by the person and in a manner designed to
facilitate a detectable reaction from the person. The operation 496
selects the second content from a result of the facilitated search. In an
embodiment, the second content may be selected in response to an
algorithm that includes a machine learning aspect. In an alternative
embodiment, the selection algorithm may include a pattern recognition
algorithm. The operation 498 maintains informational data corresponding
to the second content. The operation 490 may be implemented using at
least one circuit of the additional circuits 290 of FIG. 3.

[0124]FIG. 6 illustrates another alternative embodiment of the operational
flow 400 of FIG. 4. The observation operation 410 may include at least
one additional operation. The at least one additional operation may
include an operation 412, an operation 414, an operation 416, an
operation 418, an operation 422, an operation 424, an operation 426, or
an operation 428. The operation 412 includes at least one of sensing,
identifying, or recognizing a reaction by the person to a displayed first
content. The operation 412 may be implemented using the reaction circuit
212 of FIG. 3. The operation 414 includes detecting at least one of a
positive or negative reaction by the person to a displayed first content.
The operation 414 may be implemented using the reaction evaluation
circuit 214. The operation 416 includes sensing a gaze by the person at a
displayed first content and detecting a reaction by the person to the
displayed first content. The operation 416 may be implemented using the
gaze reaction circuit 216. The operation 418 includes detecting a
response by the person to a displayed first content. The operation 418
may be implemented using the response sensor circuit 218. The operation
422 includes detecting a physical reaction by the person to a displayed
first content. The operation 422 may be implemented using the physical
reaction circuit 222. The operation 424 includes detecting an emotional
reaction by the person to a displayed first content. The operation 424
may be implemented using the emotional reaction circuit 224. The
operation 426 includes directly detecting from the person a response of
the person to a displayed first content. The operation 426 may be
implemented using the direct sensor circuit 226. The operation 428
includes detecting a reaction state of the person to a displayed first
content. The operation 428 may be implemented using the reaction state
sensor circuit 228.

[0125]FIG. 7 illustrates a further alternative embodiment of the
operational flow 400 of FIG. 4. The observation operation 410 may include
at least one additional operation. The at least one additional operation
may include an operation 432, an operation 434, an operation 436, an
operation 438, or an operation 442. The operation 432 includes detecting
a reaction by the person to a displayed first content. The displayed
first content includes at least one of a displayed search result,
Internet search results, such as from a search provider such as Google,
Yahoo, or Live Search. Alternatively, the displayed first content may
include sports scores, or news. For example, the displayed search results
may include a displayed result of a restaurant search, a movie search, or
car repair shops. In further alternative, the displayed first content may
include a program list, a music list, a file lists, or directory search
result of locally stored files. The operation 434 includes detecting a
reaction by the person to a displayed first content. The displayed first
content includes at least one of a displayed image, avatar, icon, name,
title, descriptor, or broadcasted sound. For example, a title may include
a song title, a book title, or a movie title. The operation 436 includes
detecting a reaction by the person to a displayed first content. The
displayed first content includes at least one of a visual-based,
image-based, text-based, or sound-based content. The operations 432, 434,
and/or 436 may be implemented using the content characteristic circuit
232.

[0126]The operation 438 includes detecting a reaction by the person to a
displayed first content. The displayed first content includes a content
displayed on a surface coupled with a computing device, such as a
built-in screen of the computing device or a screen physically coupled
with computing device, or displayed on a surface separate from the
computing device, such as projected onto a separate screen or a wall
surface. The operation 442 includes detecting a reaction by the person to
a displayed first content. The displayed first content includes a content
displayed by at least one of a mobile communications device, handheld
communications device, desktop computing device, limited resources
computing device, thin computing device, or portable computing device.
The operations 438 and/or 442 may be implemented using the device type
detector circuit.

[0127]FIG. 8 illustrates an alternative embodiment of the operational flow
400 of FIG. 4. The analytical operation 450 may include at least one
additional operation. The at least one additional operation may include
an operation 452, or an operation 454. The operation 452 includes
determining at least two content attributes of the displayed first
content. The operation 452 may be implemented using the multiple
attribute determining circuit 252. The operation 454 includes determining
a content attribute of the displayed first content. The determined
content attribute may include at least one of a category, tag, subject,
color, texture, or theme attribute of the displayed first content. For
example, a theme attribute may include a sunset, famous athlete, convict,
dog, cat, horse, car, airplane, flower, people, inventor, or entertainer
attribute. The operation 454 may be implemented using the attribute
determining circuit 254.

[0128]FIG. 9 illustrates another alternative embodiment of the operational
flow 400 of FIG. 4. The query operation 460 may include at least one
additional operation. The at least one additional operation may include
an operation 462, an operation 464, an operation 466, an operation 468,
an operation 472, or an operation 474. The operation 462 includes
searching a local data store for a second content based on the detected
reaction and on the determined content attribute. In an embodiment, the
local data store may include a hard drive having at least one of stored
music, or stored video files. The operation 462 may be implemented using
the local data store search circuit 262. The operation 464 includes
facilitating a search by a search engine for a second content based on
the detected reaction and on the determined content attribute. The
operation 464 may be implemented using the search engine facilitating
circuit 264. The operation 466 includes facilitating a search by a Web
search engine for a second content based on the detected reaction and on
the determined content attribute. For example, a Web search engine
provides the person 205 with tools to search through Web sites, images,
videos, news, and a number of other categories. In an embodiment, a Web
search engine includes at least one of Google, Yahoo, or Live Search. The
operation 466 may be implemented using the Web search facilitating
circuit 266. The operation 468 includes facilitating a search for a
second content by a search algorithm responsive to the detected reaction
and on the determined content attribute. The operation 468 may be
implemented using the algorithm search facilitating circuit 268. The
operation 472 includes facilitating a search for at least two instances
of a second content based on the detected reaction and on the determined
content attribute. The operation 472 may be implemented using the
multiple target search facilitating circuit 272. The operation 474
includes facilitating a search for a second content based on at least one
of a positive correlation, or a negative correlation between the detected
reaction and on the determined content attribute. For example, the search
may be facilitated based upon a detected positive reaction by the person
and on the determined content attribute to locate a second content that
is more of the same as the first content. In another example, the search
may be facilitated based upon a detected negative reaction by the person
and on the determined content attribute to locate a second content that
is different from the first content.

[0129]FIG. 10 illustrates an example environment 500. The environment
includes an electronic device 501 that is coupleable to a network 299,
and which may be used by a person 205. The electronic device may be
coupled to the network via a wired link, illustrated as a cable link,
and/or a wireless link illustrated as a satellite link. The electronic
device includes the user direct-input device 208, the display surface
209, a response sensor apparatus 520, an analytic circuit 530, a
characterization circuit 540, a query circuit 550, and a chooser circuit
560. In an alternative embodiment, the electronic device includes at
least one of a portable electronic device, or a mobile electronic device.

[0130]The display surface 209 includes a display surface operable to
display electronic content in a manner perceivable by a person. In an
embodiment, the electronic content includes electronically stored
information. In another embodiment, electronically stored content may
include electronically stored content as described in Federal Rule of
Civil Procedure 26(f). In a further embodiment, electronic content may
include at least one of electronically stored text, Web content, picture,
image, or streaming image. The response sensor apparatus 520 includes the
sensor 206A, the sensor 206B, the wearable/mountable sensor 206C, and a
sensor data acquisition module 524. The response sensor apparatus
includes a sensor apparatus operable to acquire data indicative of a
response by the person 205 to a first electronic content displayed on the
surface 209.

[0131]The analytic circuit 530 includes an analytic circuit operable
determine an indication of an expression by the person corresponding with
the displayed first electronic content, the determination based on the
data indicative of a response. In an embodiment, the expression by the
person may include at least one of an expression by the person of
interest, disinterest, like, dislike, happiness, or anger. The
characterization circuit 540 includes a characterization circuit operable
to determine an attribute of the displayed first electronic content. The
query circuit 550 includes a query circuit operable to cause a search for
a second electronic content corresponding to the indication of expression
and to the attribute of the first electronic content. The chooser circuit
560 includes a chooser circuit operable to select the second electronic
content from a result of the search.

[0132]In an alternative embodiment, the electronic device 501 may include
a digital storage device 590 operable to save the selected second
electronic content. In another embodiment, the electronic device may
include a broadcast circuit 575 operable to facilitate a display at least
the first electronic content and the selected second electronic content.
In a further embodiment, the electronic device may include a receiver
circuit, illustrated as a transceiver circuit 580, operable to receive a
result of the initiated search.

[0133]In an alternative embodiment, the display surface 209 may include a
display surface operable to display electronic content in a manner
perceivable by a person 205 and in a manner designed to facilitate
sensing a response by the person. In another embodiment, the response
sensor apparatus 520 may include a sensor apparatus operable to acquire
data indicative of a physically manifested response by the person to a
first electronic content displayed on the surface. In a further
embodiment, the analytic circuit 530 may include an analytic circuit
operable determine an indication of an emotional expression by the person
corresponding with the displayed first electronic content, the
determination based on the data indicative of a response.

[0134]FIG. 11 illustrates an example computer program product 600. The
computer program product includes a computer-readable storage medium 610
bearing program instructions 620. The program instructions are operable
to perform a process in a computing device. The process includes detect a
reaction by a person to a displayed first content. The process also
includes determine a content attribute of the displayed first content.
The process further includes facilitate a search for a second content
based on the detected reaction and on the determined content attribute.
The process also includes select the second content from a result of the
facilitated search, and save data indicative of the selected second
content. In an alternative embodiment 622, the process may include
facilitating a display of the selected second content.

[0135]FIG. 12 illustrates an example environment 700 that includes an
electronic device 705. The electronic device includes means 710 for
detecting a reaction by a person to a displayed first content. The
electronic device also includes means 720 for determining a content
attribute of the displayed first content. The electronic device further
includes means 730 for facilitating a search for a second content based
on the detected reaction and on the determined content attribute. The
electronic device includes means 740 for displaying the second content in
a manner perceivable by the person.

[0136]FIG. 13 illustrates an example operational flow 800 implemented in
an environment that includes a person viewing content displayed by an
electronic device. In an alternative embodiment, the operational flow is
800 implemented in an environment that includes a person viewing content
displayed by an electronic device and directly interacting with the
electronic device via a user interface. After a start operation, a
discovery operation 810 includes detecting a reaction by the person to a
displayed first content. In an embodiment, the detected reaction includes
at least one of a detected gesture, movement, physiological, or physical
reaction. A call operation 820 includes transmitting a search request for
a second content corresponding to the detected reaction and to an
attribute of the displayed first content. A reception operation 830
includes receiving a response to the search request that includes at
least an indication of the second content. A broadcast operation 840
includes displaying the second content. The operational flow the proceeds
to an end operation.

[0137]In an alternative embodiment, the operational flow may include at
least one additional operation 850. The at least one additional operation
may include an operation 852, and/or an operation 854. The operation 852
includes determining a content attribute of the displayed first content.
The operational flow 854 includes selecting the second content from the
response to the search request.

[0138]Returning to FIG. 10, an alternative embodiment of the example
environment 500 includes the electronic device 501 coupleable to a
network 299. The display surface 209 includes a display surface operable
to display electronic content in a manner perceivable by the person 205.
The response sensor apparatus 520 includes a sensor apparatus operable to
acquire data indicative of a response by the person to a first electronic
content displayed on the surface. The analytic circuit 530 includes an
analytic circuit operable to detect a reaction by a person to a displayed
first content in response to the acquired data. The query circuit 550
includes a query circuit operable to transmit a search request for a
second electronic content that corresponds to the detected reaction and
to an attribute of the displayed first content. For example, the search
request may be addressed to the server 298 and transmitted over the
network 299. The transceiver circuit 580 includes a receiver circuit
operable to receive a response to the search request that includes at
least an indication of the second content.

[0139]In another alternative embodiment, the chooser circuit 560 may
include a chooser circuit operable to select the second electronic
content from the received response to the search request. In a further
embodiment, the broadcast circuit 575 may include a broadcast circuit
operable to facilitate a display of the first electronic content and the
second electronic content. In another embodiment, the transceiver circuit
580 may include a receiver circuit operable to receive a result of the
initiated search. In a further embodiment, the digital storage device 590
may include a digital storage device operable to save the received
response to the search request. In another embodiment, the display
surface 209 may include a display surface operable to display electronic
content in a manner perceivable by the person and in a manner designed to
facilitate sensing a response by the person. In a further embodiment, the
sensor apparatus 520 may include a sensor apparatus operable to acquire
data indicative of a physically manifested response by the person to a
first electronic content displayed on the surface.

[0140]FIG. 14 illustrates an example computer program product 860. The
computer program product includes a computer-readable computer storage
medium 862 bearing program instructions 864. The program instructions are
operable to perform a process in a computing device. The process includes
detect a reaction by a person to a displayed first content. The process
also includes transmit a search request for a second content
corresponding to the detected reaction and to an attribute of the
displayed first content. The process further includes receive a response
to the search request that includes at least an indication of the second
content. The process also includes save data indicative of the received
response to the search request. The process further includes display the
second content. In an alternative embodiment, the process may include
select the second content from the received response to the search
request 866.

[0141]FIG. 15 illustrates an example environment 900 in which embodiments
may be implemented. The example environment includes an electronic device
904 that includes a request receiver circuit 910, an analytic circuit
950, a search facilitation circuit 960, and a reply transmission circuit
980. In some embodiments, one or more of the request receiver circuit,
the analytic circuit, the search facilitation circuit, and the reply
transmission circuit may be structurally distinct from the remaining
circuits or the electronic device. The electronic device 904 may include
a wired or wireless access to a requestor electronic device 901 via the
network 299 using the communications circuit 970. In an alternative
embodiment, the electronic device may be coupled to the network via a
wireless link, a satellite link, and/or a wired link. In an embodiment,
the electronic device or a portion of the electronic device may be
implemented in whole or in part using the thin computing device 20
described in conjunction with FIG. 1, and/or the computing device 110
described in conjunction with FIG. 2. In another embodiment, the
electronic device or a portion of the electronic device may be
implemented using Application Specific Integrated Circuits (ASICs), Field
Programmable Gate Arrays (FPGAs), digital signal processors (DSPs), or
other integrated formats. In a further embodiment, one or more of the
circuits and/or the machine may be implemented in hardware, software,
and/or firmware.

[0142]The electronic device 904 may include at least one additional
circuit. The at least one additional circuit may include additional
circuit(s) 995. In addition, the electronic device may include a
processor 972, such as the processing unit 21 described in conjunction
with FIG. 1, and/or the processor 120 described in conjunction with FIG.
2. In further addition, the electronic device may include a digital
storage media 920, a communications circuit 970, and/or a broadcast
circuit 975. In an embodiment, the electronic device 904 may include a
network server electronic device, or a group of network server electronic
devices.

[0143]In an embodiment, the request receiver circuit 910 may include at
least one additional circuit. The at least one additional circuit may
include at least one of a sensor data receiving circuit 912, and/or a
content data receiving circuit 914. In another embodiment, the analytic
circuit 950 may include at least one additional circuit, such as an
expression indication analytic circuit 952.

[0144]FIG. 16 illustrates an example operational flow 1000. FIG. 16 and
several following figures may include various examples of operational
flows, discussions, and explanations with respect to the above-described
environment 900 of FIG. 15, and/or with respect to other examples and
contexts. However, it should be understood that the operational flows may
be executed in a number of other environments and contexts, and/or in
modified versions of FIG. 15. Also, although the various operational
flows are illustrated in a sequence(s), it should be understood that the
various operations may be performed in other orders than those which are
illustrated, and/or may be performed concurrently.

[0145]After a start operation, the operational flow 1000 includes a
reception operation 1010. The reception operation includes receiving,
from a requester, sensor data indicative of a response by a person to a
first content displayed to the person. In an alternative embodiment, the
reception operation includes receiving the sensor data from a requestor
via at least one of a network, or the Internet. The reception operation
may be implemented using the request circuit 910 of FIG. 15. An analysis
operation 1050 includes analyzing the received sensor data for an
indication of an expression by the person corresponding to the first
content. The analysis operation may be implemented using the analytic
circuit 950. A query operation 1060 includes facilitating a search for a
second content using a search parameter corresponding to the indication
of an expression by the person and to a content attribute of the
displayed first content. In an alternative embodiment, the search may
include at least one of a search of a local data store, a search by a
search engine, or a search by a Web search engine. The query operation
may be implemented using the search circuit 960. A reply operation 1080
includes returning to the requester an indication of the second content.
The indication of the second content may be returned to the requester via
at least one of a network, or the Internet. The reply operation may be
implemented using the reply transmission circuit 980. The operational
flow 400 includes an end operation.

[0146]In an alternative embodiment, the operational flow 1000 may include
at least one additional operation, such as an operation 1090. The
operation 1090 includes determining a content attribute of the displayed
first content. The operation 1090 may be implemented using the attribute
determining circuit 990.

[0147]FIG. 17 illustrates another alternative embodiment of the
operational flow 1000 of FIG. 16. The reception operation 1010 may
include at least one additional operation. The at least one additional
operation may include an operation 1012, or an operation 1014. The
operation 1012 includes receiving from a requestor at least one of raw
sensor data, partially processed sensor data, or processed sensor data
indicative of a response by the person to a first content displayed to
the person. The operation 1012 may be implemented using the sensor data
receiving circuit 912. The operation 1014 includes receiving data
indicative of a content attribute of the displayed first content. The
operation 1014 may be implemented using content data receiving circuit
914.

[0148]The analysis operation 1050 may include at least one additional
operation, such as an operation 1052. The operation 1052 includes
analyzing the received sensor data for an indication of an expression of
at least one of interest, disinterest, like, dislike, excitement,
boredom, happy, or anger by the person corresponding to the first
content. The operation 1052 may be implemented using the expression
indication analytic circuit 952.

[0149]FIG. 18 illustrates an example system 1100. The example system
includes an electronic device 1104 operable to exchange communications
with a requestor device 1101 using the network 299, via for example, a
wireless link, a satellite link, and/or a wired link. The electronic
device includes a processing circuit 1120, a query circuit 1130, a
chooser circuit 1140, and a digital storage device 1150. In an
embodiment, the electronic device or a portion of the electronic device
may be implemented in whole or in part using the thin computing device 20
described in conjunction with FIG. 1, and/or the computing device 110
described in conjunction with FIG. 2. In another embodiment, the
electronic device or a portion of the electronic device may be
implemented using Application Specific Integrated Circuits (ASICs), Field
Programmable Gate Arrays (FPGAs), digital signal processors (DSPs), or
other integrated formats. In a further embodiment, one or more of the
circuits and/or the machinery of the electronic device may be implemented
in hardware, software, and/or firmware.

[0150]The processing circuit 1120 includes a processing circuit operable
to analyze received sensor data for an indication of an expression by a
person corresponding to a first displayed electronic content. For
example, the received sensor data may include sensor data acquired by the
response sensing apparatus 206 described in conjunction with FIG. 3. The
query circuit 1130 includes a query circuit operable to cause a search
for a second electronic content based on the indication of expression and
on an attribute of the displayed first electronic content. In an
alternative embodiment, the query circuit may include a query circuit
operable to cause a search of an index for a second electronic content
based on the indication of expression and on an attribute of the
displayed first electronic content. In an embodiment, the search for a
second electronic content may include a search of an index 1154 saved on
the digital storage device. In another embodiment, the search for a
second electronic content may include a search of at least one of a Web
database, Web index, directory index, file index, content of a directory,
or content of a file.

[0151]The chooser circuit 1140 includes a chooser circuit operable to
select the second electronic content from a result of the search for a
second electronic content. The digital storage device 1150 includes a
storage device operable to save an indication of the selected second
electronic content. For example, the indication of the selected second
electronic content may be saved in a storage media 1152.

[0152]In an alternative embodiment, the electronic device 1104 may include
a characterization circuit 1160 operable to determine the attribute of
the displayed first electronic content. In another embodiment, the
electronic device may include a transmitter circuit 1170 operable to send
an indication of the selected second electronic content addressed to the
requestor. In a further embodiment, the electronic device may include a
receiver circuit 1110 operable to receive from a requester sensor data
acquired from a person and indicative of a response by the person to a
display of a first electronic content. The receiver circuit may further
include a receiver circuit operable to receive from a requestor sensor
data acquired from the person and indicative of a response by the person
to a display of a first electronic content, and to receive data that is
indicative of the displayed first electronic content.

[0153]FIG. 19 illustrates an example computer program product. The
computer program product includes a computer-readable medium 1210 bearing
the program instructions. The computer program product also includes
program instructions 1220 operable to perform a process in a computing
device. The process includes receive sensor data from a requestor
indicative of a response by a person to a viewed first content. The
process also includes analyze the received sensor data for an indication
of an expression by the person corresponding to the viewed first content.
The process further includes facilitate a search of an index for a second
content using a search parameter corresponding to the indicated
expression and to a content attribute of the viewed first content. The
process also includes return to the requester an indication of the second
content.

[0154]In an alternative embodiment, the process further includes select
the second content from a result of the search for a second content 1222.
In another embodiment, the process further includes save data indicative
of the selected second content 1224. In another embodiment, the
computer-readable medium includes a computer storage medium.

[0155]FIG. 20 illustrates an example system 1300 that includes an
electronic device 1305. The electronic device includes means 1310 for
receiving data from a requestor indicative of a sensed response by a
person to a first content displayed to the person. The electronic device
also includes means 1320 for analyzing the received data for an
indication of an expression by the person corresponding to the first
content. The electronic device further includes means 1330 for
facilitating a search for a second content using a search parameter
corresponding to the indication of an expression by the person and to a
content attribute of the displayed first content. The electronic device
also includes means 1340 for returning to the requestor an indication of
the second content. In alternative embodiments, the electronic device may
include means 1350 for receiving an indication of a content attribute of
the displayed first content. The electronic device may include means 1360
for determining a content attribute of the displayed first content.

[0156]FIG. 21 illustrates an example environment 1400 in which embodiments
may be implemented. The example environment includes an electronic device
1401, a response sensing apparatus 206, a transceiver circuit 1407, a
user direct-input device 208, and a display surface 209. In some
embodiments, one or more of the response sensing apparatus, the
transceiver circuit, the user direct-input interface, and the display
surface may be structurally distinct from the remaining circuits or the
electronic device. The display surface may be physically incorporated
with the electronic device, or may be physically separate from the
electronic device and electronically coupled with the device.

[0157]The electronic device 1401 may include a wired or wireless access to
digital content using the transceiver 1407, such as via a network 299. In
an alternative embodiment, the electronic device may be coupled to the
network via a wireless link, a satellite link, and/or a wired link.

[0158]In an embodiment, the electronic device 1401 includes a reaction
detector circuit 1410, an analytic circuit 1450, a query circuit 1470,
and a display circuit 1480. In some embodiments, one or more of the
reaction detector circuit, the analytic determining circuit, the query
circuit, and/or the display circuit may be structurally distinct from the
remaining circuits. In an embodiment, the electronic device or a portion
of the electronic device may be implemented in whole or in part using the
thin computing device 20 described in conjunction with FIG. 1, and/or the
computing device 110 described in conjunction with FIG. 2. In another
embodiment, the electronic device or a portion of the electronic device
may be implemented using Application Specific Integrated Circuits
(ASICs), Field Programmable Gate Arrays (FPGAs), digital signal
processors (DSPs), or other integrated formats. In a further embodiment,
one or more of the circuits and/or the machine may be implemented in
hardware, software, and/or firmware. The person 205 may input commands
and information to the electronic device 1401 using the user direct-input
device 208.

[0159]The electronic device 1401 may include at least one additional
circuit. The at least one additional circuit may include additional
circuits 1490. In addition, the electronic device may include a processor
(not illustrated), such as the processing unit 21 described in
conjunction with FIG. 1, and/or the processor 120 described in
conjunction with FIG. 2. In further addition, the electronic device may
include a computer storage media illustrated as a data store. In an
embodiment, the electronic device may include a mobile electronic device.

[0161]In another embodiment, the analytic circuit 1450 may include at
least one additional circuit. The at least one additional circuit may
include at least one of a content attributes determining circuit 1452, a
style analytic circuit 1454, a sub-hierarchy analytic circuit 1458, or an
attribute comparator circuit 1458.

[0162]In a further embodiment, the query circuit 1470 may include at least
one additional circuit. The at least one additional circuit may include
at least one of a multiple element search parameter circuit 1472, a local
data store query circuit 1474, a search engine query circuit 1476, a
third party search engine query circuit 1478, an algorithm search
facilitating circuit 1482, a multiple second content search facilitating
circuit 1484, a positive/negative correlation search facilitating circuit
1486, or a search parameter scope circuit 1488.

[0163]FIG. 22 illustrates an example operational flow 1500 implemented in
an environment that includes a person viewing at least two instances of
content having a common contextual attribute and displayed by an
electronic device. In an alternative embodiment, the environment further
includes an environment that includes a person directly interacting with
the electronic device using a user direct-input device and viewing at
least two instances of content displayed having a common contextual
attribute and by an electronic device. FIG. 22 and several following
figures may include various examples of operational flows, discussions,
and explanations with respect to the above-described environment 1400 of
FIG. 21, and/or with respect to other examples and contexts. However, it
should be understood that the operational flows may be executed in a
number of other environments and contexts, and/or in modified versions of
FIG. 21. Also, although the various operational flows are illustrated in
a sequence(s), it should be understood that the various operations may be
performed in other orders than those which are illustrated, and/or may be
performed concurrently.

[0164]After a start operation, the operational flow 400 includes an
observation operation 1510. The observation operation includes detecting
a reaction by a person to a displayed first content of the at least two
instances of displayed content having a common contextual attribute. The
observation operation may be implemented using the reaction detector
circuit 1410 of FIG. 21, and/or the response sensing apparatus 206 of
FIG. 3. In an alternative embodiment, the reaction detector circuit 1410
is at least substantially similar to the reaction detector circuit 210 of
FIG. 3.

[0165]An analytical operation 1550 includes determining a content
attribute of the displayed first content. The analytical operation may be
implemented using the analytic circuit 1550. A query operation 1570
includes initiating a search for a second content using a search
parameter corresponding to the detected reaction and to the determined
content attribute. The query operation may be implemented using the query
circuit 1470. A broadcast operation 1590 includes facilitating a display
of the second content in a manner perceivable by the person. The
broadcast operation may be implemented using the display circuit 1480.
The operational flow 400 then proceeds to an end operation.

[0166]FIGS. 23 and 24 illustrate an alternative embodiment of the
operational flow 1400 of FIG. 22. The operational flow may include at
least one additional operation, illustrated as an operation 1610. The
operation 1610 may include at least one of an operation 1612, an
operation 1614, an operation 1616, or an operation 1618. The operation
1612 includes displaying the at least two instances of displayed content
in a manner perceivable by the person. In an alternative embodiment, the
operation 1612 may include at least one additional embodiment such as the
operation 1613. The operation 1613 includes displaying the at least two
instances of displayed content in a manner perceivable by the person and
in a manner designed to facilitate a detectable response from the person.
The operation 1612 and/or operation 1613 may be implemented using the
display circuit 1480 and/or the display device 1409 of FIG. 21. The
operation 1614 includes sensing a reaction by the person to the displayed
first content of the at least two instances of displayed content having a
common contextual attribute. The operation 1614 may be implemented using
the response sensing apparatus 206 and its associated sensors 206A, 206B,
and/or 206C. The operation 1616 includes selecting the second content
from a result of the initiated search. The operation 1616 may be
implemented using a circuit of the additional circuits 1490. The
operation 1618 includes providing an access to the selected second
content. The operation 1618 may be implemented using a circuit of the
additional circuits 1490.

[0167]FIG. 25 illustrates an alternative embodiment of the operational
flow 1400 of FIG. 22. The observation operation 1510 may include at least
one additional operation. The at least one additional operation may
include an operation 1512, an operation 1514, an operation 1516, an
operation 1518, an operation 1522, or an operation 1524. The operation
1512 includes at least one of sensing, identifying, or recognizing a
reaction by a person to a displayed first content of the at least two
instances of displayed content having a common contextual attribute. The
operation 1512 may be implemented using the reaction acquisition circuit
1412. The operation 1514 includes detecting at least one of a positive or
negative reaction by a person to a displayed first content of the at
least two instances of displayed content having a common contextual
attribute. The operation 1514 may be implemented using the
positive/negative reaction circuit 1414. The operation 1516 includes
sensing a gaze by a person at a displayed first content of the at least
two instances of displayed content and detecting a reaction by a person
to the displayed first content. In an embodiment for example, the person
205 may gaze across a result displayed on the display surface 1409 from a
search of the Internet, the displayed result including at least two
instances of search results. Each of the at least two instances of
displayed search results may be displayed textually on separate lines, or
the at least two instances of displayed search results may be
representatively and pictorially displayed by figures or pictures. For
example, a result of a search of the word "Caesar" may be pictorially
displayed by a picture of a statue of the Emperor Caesar, a picture of a
Caesar salad, and a picture of Caesar's Italian restaurant. The operation
1516 in this example would include sensing the person's gaze across a
first displayed picture of these pictorially represented search results,
and detect a reaction by the person to the first picture of the three
displayed pictures. For example, the operation 1516 may sense person's
gaze on the picture of Caesar's Italian restaurant and detect a reaction.
A positive reaction may be detected from the person to the picture of
Caesar's Italian restaurant because the person is hungry and looking for
a nearby Italian restaurant. The operation 1516 may be implemented using
the gaze reaction circuit 1416.

[0168]The operation 1518 includes detecting a physiological reaction by a
person to a displayed first content of the at least two instances of
displayed content having a common contextual attribute. The operation
1518 may be implemented using the physiological reaction circuit 1418.
The operation 1522 includes detecting a physiological response by a
person to a displayed first content of the at least two instances of
displayed content having a common contextual attribute. The operation
1522 may be implemented using the physical reaction circuit 1422. The
operation 1524 includes detecting a reaction by a person to a displayed
first content of the at least two instances of displayed content having a
common contextual attribute. The common contextual attribute including
the at least two instances of displayed content having been returned in
response to a search request. The operation 1524 may be implemented using
the common attribute circuit 1424.

[0169]FIG. 26 illustrates a further alternative embodiment of the
operational flow 1500 of FIG. 22. The observation operation 1510 may
include at least one additional operation. The at least one additional
operation may include an operation 1526, an operation 1528, an operation
1532, an operation 1534, an operation 1536, or an operation 1538. The
operation 1526 includes detecting a reaction by a person to a displayed
first content of the at least two instances of displayed content having a
common contextual attribute. The common contextual attribute including
being at least one of a displayed search result, an Internet search
result, a sports result, a query result, a program list, a music list, a
file list, or a directory search result. The operation 1526 may be
implemented using the search results attribute circuit 1426. The
operation 1528 includes detecting a reaction by a person to a displayed
first content of the at least two instances of displayed content having a
common contextual attribute. The at least two instances of displayed
content including at least one of displayed images, avatars, icons,
names, titles, or descriptors. The operation 1528 may be implemented
using the contextual attribute detector circuit 1428. The operation 1532
includes detecting a reaction by a person to a displayed first content of
the at least two instances of displayed content having a common
contextual attribute. The common contextual attribute of at least two
instances of displayed content include at least one of a displayed
visual-based, image-based, text-based, or sound-based contextual
attribute. The operation 1532 may be implemented using the contextual
characteristic circuit 1432. The operation 1534 includes detecting a
reaction by a person to a displayed first content of the at least two
instances of displayed content having a common contextual attribute. The
at least two instances of displayed content including content displayed
by at least one of a mobile communications device, handheld
communications device, desktop computing device, limited resources
computing device, thin computing device, or portable computing device.
The operation 1534 may be implemented using the device type circuit 1434.
The operation 1536 includes detecting a reaction by a person to a
displayed first content of the at least two instances of displayed
content having a common contextual attribute. The displayed at least two
instances of content including at least two instances of content
displayed on a surface coupled with a computing device, or displayed on a
surface separate from the computing device. The operation 1536 may be
implemented using the display coupling circuit 1436. The operation 1538
includes detecting a reaction by a person to a displayed first content of
the at least two instances of displayed content. The at least two
instances of displayed content includes content displayed in at least one
of a consecutive manner, or a simultaneous manner. The operation 1538 may
be implemented using the serial/parallel display reaction detector
circuit 1438.

[0170]FIG. 27 illustrates an alternative embodiment of the operational
flow 1500 of FIG. 22. The analytical operation 1550 may include at least
one additional operation. The at least one additional operation may
include an operation 1552, an operation 1554, an operation 1556, an
operation 1558, or an operation 1562. The operation 1552 includes
determining at least two content attributes of the displayed first
content. The operation 1552 may be implemented using the content
attributes determining circuit 1452. The operation 1554 includes
determining a content attribute of the displayed first content. The
determined content attribute including at least one of a category, tag,
subject, color, texture, or theme of the displayed first content. For
example, a theme may include sunsets, famous athletes, convicts, dogs,
cats, horses, cars, airplanes, flowers, people, inventors, or
entertainers. The operation 1554 may be implemented using the style
analytic circuit 1454. The operation 1556 includes determining a content
attribute of the displayed first content, the determined content
attribute including at least one of a subset, drilldown, or a step down a
hierarchy. The operation 1556 may be implemented using the sub-hierarchy
analytic circuit 1456. The operation 1558 includes determining a content
attribute of the displayed first content that is at least substantially
absent from the other instances of the at least two instances of
displayed content. The operation 1562 includes determining a content
attribute of the displayed first content that is a sub-category of the
common contextual attribute of the at least two instances of displayed
content. The operations 1558 and/or 1562 may be implemented using the
attribute comparator circuit 1458.

[0171]FIG. 28 illustrates another alternative embodiment of the
operational flow 1500 of FIG. 22. The query operation 1570 may include at
least one additional operation. The at least one additional operation may
include an operation 1572, an operation 1574, an operation 1576, an
operation 1578, an operation 1582, an operation 1584, an operation 1586,
or an operation 1588. The operation 1572 includes initiating a search for
a second content using a search parameter corresponding to the detected
reaction, to the determined content attribute, and to the common
contextual attribute. The operation 1572 may be implemented using the
multiple element search parameter circuit 1572. The operation 1574
includes initiating a search of a local data store using a search
parameter corresponding to the detected reaction and to the determined
content attribute. The operation 1574 may be implemented using the local
data store query circuit 1474. The operation 1576 includes initiating a
search by a search engine for a second content using a search parameter
corresponding to the detected reaction and to the determined content
attribute. The operation 1576 may be implemented using the search engine
query circuit 1476. The operation 1578 includes initiating a search by a
third-party search engine for a second content using a search parameter
corresponding to the detected reaction and to the determined content
attribute. The operation 1578 may be implemented using the third party
search engine query circuit 1478. The operation 1582 includes initiating
a search for a second content using a search algorithm responsive to the
detected reaction and to the determined content attribute. The operation
1582 may be implemented using the algorithm search facilitating circuit
1482. The operation 1584 includes initiating a search for at least two
instances of a second content using a search parameter corresponding to
the detected reaction and to the determined content attribute. The
operation 1584 may be implemented using the multiple second content
search facilitating circuit 1484. The operation 1586 includes initiating
a search for a second content based on at least one of a positive
correlation, or a negative correlation between the detected reaction and
on the determined content attribute. The operation 1586 may be
implemented using the positive/negative correlation search facilitating
circuit 1486. The operation 1588 includes initiating a search for a
second content using a search parameter corresponding to the detected
reaction and to a determined content attribute of the at least two
instances of displayed content. The operation 1588 may be implemented
using the search parameter scope circuit 1488.

[0172]FIG. 29 illustrates an example environment 1700. The environment
includes an electronic apparatus 1701 that is coupleable to the network
299, and which may be used by the person 205. The electronic apparatus
may be coupled to the network via a wired link, illustrated as a cable
link, and/or a wireless link, illustrated as a satellite link or a
cellular network link. In an embodiment, the electronic apparatus may
include a portable electronic apparatus, or a mobile electronic
apparatus. In another embodiment, the electronic apparatus may include a
wireless electronic apparatus. The electronic apparatus includes the user
direct-input device 208, the display surface 209, a response sensor
apparatus 1720, a target-content selector circuit 1730, a
characterization circuit 1740, a query circuit 1750, and a chooser
circuit 1760.

[0173]The display surface 209 includes a display surface operable to
display at least two instances of electronic content in a manner
perceivable by a person, such as by the person 205. The response sensor
apparatus 1720 includes a sensor data acquisition module 1724, and at
least one the sensor 206A, the sensor 206B, the wearable/mountable sensor
206C. The response sensor apparatus includes a sensor apparatus operable
to acquire data indicative of a response by the person 205 to at least
two instances electronic content displayed by the surface 209.

[0174]The response sensor apparatus 1720 includes a response sensor
apparatus operable to acquire data respectively indicative of respective
responses by the person 205 to a first electronic content and a response
to a second electronic content of at least two instances of electronic
content displayed on the display surface 209 and having a common
contextual attribute. In an alternative embodiment, the response sensor
apparatus further includes a response sensor apparatus operable to
acquire data respectively indicative of respective responses by the
person to a first electronic content and a response to a second
electronic content of at least two instances of electronic content having
a common contextual attribute and concurrently displayed on the surface.
In another alternative embodiment, the response sensor apparatus further
includes a response sensor apparatus operable to acquire data
respectively indicative of respective responses by the person to a first
electronic content and a response to a second electronic content of at
least two instances of electronic content having a common contextual
attribute and serially displayed on the surface

[0175]The target content selector circuit 1730 includes a target-content
selector circuit operable to select the first electronic content as an
electronic content of interest over the second electronic content based
at least in part on the data indicative of the response to the person to
the first electronic content and to the second electronic content. In an
alternative embodiment, the target-content selector circuit includes a
target-content selector circuit operable to select the first electronic
content as an electronic content of interest over the second electronic
content by application of a target-selection algorithm that is responsive
to the data indicative of the response to the person to the first
electronic content and to the second electronic content. For example, the
target-selection algorithm may be structured to select a target
electronic content in response to a longest duration of the person's gaze
with respect to the first electronic content and to the second electronic
content. In another example, the target-selection algorithm may be
structured to select a target electronic content in response to a
plurality of parameters, such as duration of the person's gaze and the
person 205's P-300 electrical brain wave response with respect to the
first electronic content and with respect to the second electronic
content.

[0176]The characterization circuit 1740 includes a characterization
circuit operable to determine an attribute of the displayed first
electronic content. The query circuit 1750 includes a query circuit
operable to cause a search for a third electronic content based on the
determined attribute of the first electronic content. The chooser circuit
1760 includes a chooser circuit operable to select the third electronic
content from a result of the initiated search.

[0177]In an alternative electronic embodiment, the electronic apparatus
1701 may include a digital storage device 1790 operable to save the
selected third electronic content. In another alternative embodiment, the
electronic apparatus may include a receiver circuit operable to receive a
result of the initiated search, illustrated as the transceiver circuit
1780. In an alternative embodiment, the electronic apparatus may include
a broadcast circuit 1775 operable to facilitate a display of electronic
content using the display surface 209, and/or another display surface,
such as a wall or tabletop. In another alternative embodiment, the
electronic apparatus may include a broadcast circuit 1775 operable to
facilitate a display of electronic content.

[0178]In an alternative embodiment, the electronic apparatus 1701 may
include a manifestation-analyzer circuit 1785. The manifestation-analyzer
circuit includes a circuit operable to determine an indication of an
expression by the person related to the first electronic content, the
determination in response to the data indicative of a response to the
first electronic content. In this alternative embodiment, the query
circuit 1750 includes a query circuit operable to cause a search for the
third electronic content based on the indication of expression and the
attribute of the first electronic content.

[0179]FIG. 30 illustrates an example computer program product 1800. The
computer program product includes a computer-readable medium 1810 bearing
program instructions 1820. The program instructions are operable to
perform a process in a computing device. The process includes receive
data indicative of respective responses by the person to at least two
instances of electronic content being displayed on a surface and having a
common contextual attribute. The process also includes select a first
electronic content as an electronic content of interest over the
remaining instances of electronic content based at least in part on the
received data. The process further includes determine a reaction by the
person to the first electronic content and a content attribute of the
first electronic content. The process also includes initiate a search for
a second electronic content based on the determined reaction by the
person to the first electronic content and the determined content
attribute of the first electronic content. The process includes select
the second electronic content from a result of the initiated search. The
process also includes facilitate a display of the selected second
electronic content in a manner perceivable by the person. In an
alternative embodiment, the process may include save data indicative of
the selected second electronic content 1822.

[0180]In another alternative embodiment, the computer-readable medium
includes a computer readable storage medium 1812. In a further
alternative embodiment, the computer-readable medium includes a computer
readable communication medium 1814.

[0181]FIG. 31 illustrates an example electronic device 1905. The
electronic device includes means 1910 for detecting a reaction by a
person to a displayed first content of at least two instances of
displayed content having a common contextual attribute. The electronic
device also includes means 1920 for determining a content attribute of
the displayed first content. The electronic device further includes means
1930 for initiating a search for a second content based on the reaction
by a person and the content attribute. The electronic device also
includes means 1950 for facilitating a display of the selected second
content in a manner perceivable by the person. In an alternative
embodiment, the electronic device may include means 1940 for selecting
the second content from a result of the search. In another alternative
embodiment, the electronic device may include means 1960 for saving data
indicative of the selected second content.

[0182]FIG. 32 illustrates an example environment 2000. The example
environment includes an electronic device 2004. The electronic device
2004 may include a wired or wireless access to other electronic devices,
such as for example, a computing device, a requestor device 2001, or a
server, using a communications circuit 2070, via the network 299. In an
alternative embodiment, the electronic device may be coupled to the
network via a wireless link, a satellite link, and/or a cellular network
link.

[0183]In an embodiment, the electronic device 2004 includes a request
receiver circuit 2010, a content of interest selector circuit 2020, a
search facilitating circuit 2030, and a reply sending circuit 2050. In an
alternative embodiment, the electronic device may include at least one of
the communications circuit 2070, a broadcast circuit 2075, a content
attribute receiver circuit 2092, a content attribute determining circuit
2094, a reaction analyzer circuit 2096, a context attribute receiver
circuit 2098, a processor 2084, a digital storage device 2080, or
additional circuit(s) 2095. In some embodiments, one or more of the
request receiver circuit, the content of interest selector circuit, the
search facilitating circuit, the reply sending circuit, the
communications circuit, the broadcast circuit, the content attribute
receiver circuit, the content attribute determining circuit, the reaction
analyzing circuit, the context attribute receiver circuit, the processor,
the digital storage device, or the additional circuit(s) may be
structurally distinct from the remaining circuits. In an embodiment, the
electronic device or a portion of the electronic device may be
implemented in whole or in part using the thin computing device 20
described in conjunction with FIG. 1, and/or the computing device 110
described in conjunction with FIG. 2. In another embodiment, the
electronic device or a portion of the electronic device may be
implemented using Application Specific Integrated Circuits (ASICs), Field
Programmable Gate Arrays (FPGAs), digital signal processors (DSPs), or
other integrated formats. In a further embodiment, one or more of the
circuits and/or the machine may be implemented in hardware, software,
and/or firmware. The processor may be implemented using a processor such
as the processing unit 21 described in conjunction with FIG. 1, and/or
the processor 120 described in conjunction with FIG. 2. In an embodiment,
the electronic device may include a mobile electronic device.

[0184]FIG. 33 illustrates an example operational flow 2100. FIG. 33 and
several following figures may include various examples of operational
flows, discussions, and explanations with respect to the above-described
environment 2000 of FIG. 32, and/or with respect to other examples and
contexts. However, it should be understood that the operational flows may
be executed in a number of other environments and contexts, and/or in
modified versions of FIG. 32. Also, although the various operational
flows are illustrated in a sequence(s), it should be understood that the
various operations may be performed in other orders than those which are
illustrated, and/or may be performed concurrently.

[0185]After a start operation, the operational flow 2100 includes
reception operation 2110. The reception operation includes receiving
information that is indicative of respective responses by a person to
each of at least two instances of electronically displayed content. The
received information is derived from data acquired by a sensor coupled to
the person and sent by a requester electronic device. For example, in an
embodiment, the data may include data acquired by at least one of the
sensors 206A-206C and the response sensing apparatus 206 of a response by
the person 205 viewing the at least two instances of content
electronically displayed by the display surface 209 of FIG. 3, or as
described in conjunction with FIG. 10. The reception operation may be
implemented using the request receiver circuit 2010 of FIG. 32. A
choosing operation 2120 includes selecting a particular content from the
at least two instances of electronically displayed content. The selecting
based at least in part on the received information. The choosing
operation may be implemented using the content of interest selector
circuit 2020. A focusing operation 2130 includes facilitating a search
for a new content using a search parameter corresponding to a content
attribute of the particular content. The focusing operation may be
implemented using the search facilitation circuit 2030. A reply operation
2150 includes returning an indication of the new content to the requestor
electronic device. The reply operation may be implemented using the reply
sending circuit 2050. The operational flow then moves to an end
operation. In an alternative embodiment, the operational flow may include
at least one additional operation, illustrated as an additional operation
2190.

[0186]FIG. 34 illustrates an alternative embodiment of the operational
flow 2100 of FIG. 33. The additional operation 2190 may include at least
one of an operation 2192, an operation 2194, an operation 2196, or an
operation 2198. The operation 2192 includes receiving information
indicative of a content attribute of the particular content. The
operation 2192 may be implemented using the content attribute receiver
circuit 2092. In an alternative embodiment, the operation 2192 may
include at least one operation, such as the operation 2193. The operation
2193 includes determining a content attribute of the particular content.
The operation 2194 includes determining a content attribute of the
particular content. The operation 2194 may be implemented using the
content attribute determining circuit 2094. The operation 2196 includes
analyzing the received information for an indication of a reaction of the
person to the particular content. The operation 2196 may be implemented
using the reaction analyzer circuit 2096. The operation 2198 includes
receiving data indicative of a common contextual attribute of the at
least two instances of electronically displayed content. The operation
2198 may be implemented using the context attribute receiver circuit
2098.

[0187]FIG. 35 illustrates another alternative embodiment of the
operational flow 2100 of FIG. 33. The reception operation 2110 may
include at least one additional operation. The at least one additional
operation may include an operation 2112, an operation 2114, an operation
2116, or an operation 2118. The operation 2112 includes receiving least
one of raw, partially transformed, or transformed information that is
indicative of respective responses by a person to each of at least two
instances of electronically displayed content. The operation 2114
includes receiving information that is indicative of respective responses
by a person to each of at least two instances of electronically displayed
content having a common contextual attribute. The operation 2116 includes
receiving information that is indicative of respective responses by a
person to each of at least two instances of electronically displayed
content, and indicative of a common contextual attribute of the at least
two instances of electronically displayed content. The operation 2118
includes receiving information that is indicative of respective responses
by a person to each of at least two instances of electronically displayed
content. The received information is derived from data acquired by a
sensor that is at least one of electrically, optically, or mechanically
coupled to the person and sent by a requestor electronic device.

[0188]FIG. 36 illustrates a further alternative embodiment of the
operational flow 2100 of FIG. 33. The choosing operation 2120 may include
at least one additional operation, such as the operation 2122. The
operation 2122 includes selecting from the at least two instances of
electronically displayed content a particular content corresponding to at
least one of a positive or a negative indication of interest by the
person.

[0189]FIG. 37 illustrates an alternative embodiment of the operational
flow 2100 of FIG. 33. The focusing operation 2130 may include at least
one additional operation. The at least one additional operation may
include an operation 2132, an operation 2134, an operation 2136, an
operation 2138, an operation 2142, an operation 2144, or an operation
2146. The operation 2132 includes facilitating a search of an index for a
new content using a search parameter corresponding to a content attribute
of the particular content. The operation 2134 includes facilitating a
search for a focused content using a search parameter corresponding to a
content attribute of the particular content. The operation 2136 includes
facilitating a search for a new content using a search parameter
corresponding both to a content attribute of the particular content and
to an indication of a reaction by the person to the selected content of
interest. The operation 2138 includes facilitating a search for a new
content using a search parameter corresponding to at least one of a
content attribute of the particular content, a common contextual
attribute of the at least two instances of electronically displayed
content, or a reaction by the person to the selected content of interest.
The operation 2142 includes facilitating a search of at least one of a
Web database, a Web index, a directory index, a file index, content of a
directory, or content of a file for a new content using a search
parameter corresponding to a content attribute of the particular content.
The operation 2144 includes searching for a new content using a search
parameter corresponding to a content attribute of the particular content.
The operation 2146 includes facilitating a search for a new content
predicted to be of interest to the person by a computer implemented
algorithm, the algorithm responsive to a content attribute of the
particular content.

[0190]FIG. 38 illustrates an example environment 2200. The example
environment includes an electronic device 2204 operable to communicate
with a requestor device 2201 using the network 299, via for example, a
wireless link, a satellite link, and/or a wired link. In an embodiment,
the requester device may include the electronic device 1401 described in
conjunction with FIG. 21, and/or the electronic apparatus 1701 described
in conjunction with FIG. 29. The electronic device includes an
information receiver circuit 2210, a selector circuit 2220, a query
circuit 2230, and a content of possible interest (CPI) transmitter
circuit 2240. In an alternative embodiment, the electronic device may
include at least one of a characterization circuit 2250, a chooser
circuit 2260, an analytic circuit 2270, a storage device 2280, a results
receiver 2285, a processor 2285, or other circuit(s) 2290. In an
embodiment, the electronic device or a portion of the electronic device
may be implemented in whole or in part using the computing device 110
described in conjunction with FIG. 2. In another embodiment, the
electronic device or a portion of the electronic device may be
implemented using Application Specific Integrated Circuits (ASICs), Field
Programmable Gate Arrays (FPGAs), digital signal processors (DSPs), or
other integrated formats. In a further embodiment, one or more of the
circuits and/or the machinery of the electronic device may be implemented
in hardware, software, and/or firmware.

[0191]The information receiver circuit 2210 includes an information
receiver circuit operable to receive information that is indicative of
respective responses by a person to each of at least two instances of
electronically displayed content. The received information is derived
from data acquired by a sensor coupled to the person and sent by a
requestor electronic device. For example, in an embodiment, the data may
include data acquired by at least one of the sensors 206A-206C and the
response sensing apparatus 206 sensing respective responses to the person
205 viewing the at least two instance of content electronically displayed
by the display surface 209 of FIG. 3, or as described in conjunction with
FIG. 10. The selector circuit 2220 includes a selector circuit operable
to choose a particular content from the at least two instances of
electronically displayed content, the selecting based at least in part on
the received information. The query circuit 2230 includes a query circuit
operable to facilitate a search for a new content using a search
parameter corresponding to a content attribute of the particular content.
The CPI transmitter circuit 2240 includes a transmitter circuit operable
to send information that is indicative of the new content to the
requestor electronic device.

[0192]The characterization circuit 2250 includes a characterization
circuit operable to determine the content attribute of the particular
content. The chooser circuit 2260 includes a chooser circuit operable to
select the new content from a result of the facilitated search. The
analytic circuit 2270 includes an analytic circuit operable to analyze
the received information for a respective indication of a reaction by the
person corresponding to each of the at least two instances of
electronically displayed content. The storage device 2280 includes a
storage device operable to save data indicative of the new content. The
results receiver circuit 2285 includes a receiver circuit operable to
receive a result of the search for a new content.

[0193]FIG. 39 illustrates an example computer program product 2300. The
computer program product includes a computer-readable medium 2310 bearing
program instructions 2320 operable to perform a process in a computing
device. For example, the computing device may be implemented in whole or
in part using the thin computing device 20 described in conjunction with
FIG. 1, and/or the computing device 110 described in conjunction with
FIG. 2. The process includes receiving information that is indicative of
respective responses by a person to each of at least two instances of
electronically displayed content. The received information is derived
from data acquired by a sensor coupled to the person and sent by a
requestor electronic device. The process also includes selecting a
particular content from the at least two instances of electronically
displayed content, the selecting based at least in part on the received
information. The process further includes facilitating a search for a new
content using a search parameter corresponding to a content attribute of
the particular content. The process also includes returning an indication
of the new content to the requestor electronic device.

[0194]In an alternative embodiment, the process further includes receiving
information indicative of a content attribute of the particular content
2322. In another alternative embodiment, the process further includes
determining a content attribute of the particular content 2324. In a
further embodiment, the process further includes analyzing the received
information for an indication of a reaction of the person to the
particular content 2326. In another alternative embodiment, the process
further includes receiving information indicative of a common contextual
attribute of the at least two instances of electronically displayed
content 2328. In a further alternative embodiment, the process further
includes saving data indicative of the new content 2332. In another
alternative embodiment, the computer-readable medium includes computer
storage medium 2312.

[0195]FIG. 40 illustrates an example electronic device 2405. The
electronic apparatus includes means 2410 for receiving information that
is indicative of respective responses by a person to each of at least two
instances of electronically displayed content. The received information
is derived from data acquired by a sensor coupled to the person and sent
by a requester electronic device. The electronic apparatus also includes
means 2420 for selecting a particular content from the at least two
instances of electronically displayed content, the selecting based at
least in part on the received information. The electronic device further
includes means 2430 for facilitating a search for a new content using a
search parameter corresponding to a content attribute of the particular
content. The electronic device includes means 2440 for returning an
indication of the new content to the requestor electronic device.

[0196]In an alternative embodiment, the electronic apparatus may include
means 2450 for receiving information indicative of a content attribute of
the particular content. In another embodiment, the electronic apparatus
may include means 2460 for determining a content attribute of the
particular content. In a further alternative embodiment, the electronic
apparatus may include means 2670 for receiving data indicative of a
common contextual attribute of the at least two instances of
electronically displayed content.

[0197]FIG. 41 illustrates an example environment 2600. The example
environment includes an electronic device 2601. The electronic device
includes a response sensing apparatus 206, a transceiver circuit 2607,
and the electronic display surface 209. In an alternative embodiment, the
electronic device may include a user direct-input device 208. In some
embodiments, one or more of the response sensing apparatus, the
transceiver circuit, the user direct-input interface, and the display
surface may be structurally distinct from the remaining circuits or the
electronic device. The display surface may be physically incorporated
with the electronic device, or may be physically separate from the
electronic device and electronically coupled with the device. In another
embodiment, the display surface is structurally and electrically distinct
from the electronic device, and displays a content projected by a
projector display engine (not shown) of the electronic device. The
electronic device 2601 may include a wired or wireless access to digital
content using the transceiver 2607, such as via a network 299. In an
alternative embodiment, the electronic device may be coupled to the
network via a wireless link, a satellite link, and/or a wired link.

[0198]In an embodiment, the electronic device 2601 includes a synthesizer
circuit 2610, an analytic circuit 2660, a query circuit 2680, and a
display circuit 2670. In some embodiments, one or more of the synthesizer
circuit, the analytic circuit, the query circuit, and the display circuit
may be structurally distinct from the remaining circuits. In an
embodiment, the electronic device or a portion of the electronic device
may be implemented in whole or in part using the thin computing device 20
described in conjunction with FIG. 1, and/or the computing device 110
described in conjunction with FIG. 2. In another embodiment, the
electronic device or a portion of the electronic device may be
implemented using Application Specific Integrated Circuits (ASICs), Field
Programmable Gate Arrays (FPGAs), digital signal processors (DSPs), or
other integrated formats. In a further embodiment, one or more of the
circuits and/or the machine may be implemented in hardware, software,
and/or firmware. The person 205 may input commands and information to the
electronic device 2601 using the user direct-input device 208.

[0199]The electronic device 2601 may include at least one additional
circuit. The at least one additional circuit may include additional
circuit(s) 2690. In addition, the electronic device may include a
processor, such as the processing unit 21 described in conjunction with
FIG. 1, and/or the processor 120 described in conjunction with FIG. 2. In
further addition, the electronic device may include a computer storage
media illustrated as a data store. In an embodiment, the electronic
device may include a mobile electronic device.

[0200]FIG. 42 illustrates an example operational flow 2700. In an
embodiment, the operational flow may be implemented in an environment
that includes a person viewing a general advertisement displayed by an
electronic device and having a characteristic. In an alternative
embodiment, the operational flow may be implemented in an environment
that includes a person directly interacting with the electronic device
using a user direct-input device and viewing a general advertisement
having a characteristic. In another alternative embodiment, the
operational flow may be implemented in an environment that includes a
person viewing a general advertisement having a characteristic. FIG. 42
and several following figures may include various examples of operational
flows, discussions, and explanations with respect to the above-described
environment 2600 of FIG. 41, and/or with respect to other examples and
contexts. However, it should be understood that the operational flows may
be executed in a number of other environments and contexts, and/or in
modified versions of FIG. 41. Also, although the various operational
flows are illustrated in a sequence(s), it should be understood that the
various operations may be performed in other orders than those which are
illustrated, and/or may be performed concurrently.

[0201]After a start operation, the operational flow 2700 moves to a
synthesize operation 2710. The synthesize operation includes generating a
marketing impact information indicative of a physiological response by a
person to an electronically displayed general advertisement. In an
embodiment, a general advertisement includes an advertisement that is not
specific or personalized to the person. In another embodiment, a general
advertisement includes an advertisement that is not specialized for the
person. For example, a general advertisement may include an advertisement
selected using revealed or entered profile information of the person, or
an advertisement selected based upon a content displayed to the person,
such as by using Google AdSense. In a further embodiment, a general
advertisement includes an advertisement for which the person's
physiologic response is not previously known. In another embodiment, a
general advertisement includes a targeted-advertisement for which the
person's physiologic response is not previously known. In a further
embodiment, a general advertisement includes a previously selected
targeted-advertisement for which the person's physiologic response is
known when a more focused targeted-advertisement is sought. The
synthesize operation may be implemented using the synthesizer circuit
2710 of FIG. 41. Data corresponding to the physiological response by the
person to the electronically displayed general advertisement may be
acquired using the response sensing apparatus 206 of FIG. 3. In an
alternative embodiment, data corresponding to the physiological response
by the person to the electronically displayed general advertisement may
be acquired using a reaction detector circuit (not shown), such as by the
reaction detector circuit 1410 of FIG. 21, and/or the reaction detector
circuit 210 of FIG. 3, in conjunction with the response sensing apparatus
206 of FIG. 3.

[0202]An attribute operation 2760 includes acquiring an indication of a
characteristic of the electronically displayed general advertisement. In
an embodiment, a characteristic of the electronically displayed general
advertisement may include at least one of a category, tag, subject,
color, texture, or theme. For example, a subject characteristic may
include a nature, athletic, criminal, animal, car, airplane, boat,
flower, people, or entertainer. The attribute operation may be
implemented using the analytic circuit 2660 of FIG. 41. A choice
operation 2780 includes initiating a selection of a
targeted-advertisement using an advertising rule responsive to at least
the characteristic of the electronically displayed general advertisement
and the marketing impact information. The choice operation may be
implemented using the query circuit 2680 of FIG. 41. The operational flow
then moves to an end operation.

[0203]FIG. 43 illustrates an alternative embodiment of the operational
flow 2700 of FIG. 42. The operational flow may include at least one
additional operation 2810. The at least one additional operation may
include an operation 2812, an operation 2816, an operation 2818, or an
operation 2822. The operation 2812 includes electronically displaying the
general advertisement in a manner perceivable by the person. The
operation 2812 may be implemented using the display circuit 2670 of FIG.
41. In an embodiment, the display circuit may facilitate a display of the
general advertisement using the electronic display surface 209. In
another embodiment, the display circuit may facilitate a display of the
general advertisement using a projector circuit operable to display the
general advertisement on another surface, such as a wall, screen, or
article of clothing. In an embodiment, the operation 2812 may include at
least one additional operation, such as an operation 2814. The operation
2814 includes electronically displaying the general advertisement in a
manner perceivable by at least one of the person's visual, audio,
tactile, or olfactory senses. The operation 2816 includes receiving the
targeted advertisement. For example, the targeted-advertisement may be
received from an adserver 2604. The operation 2816 may be implemented
using a receiver circuit, such as a receiver element of the transceiver
circuit 2607. The operation 2818 includes saving an indication of the
targeted advertisement. The operation 2818 may be implemented using the
data store of FIG. 41. The operation 2822 includes electronically
displaying the selected targeted advertisement. The operation 2822 may be
implemented using the display circuit 2670 of FIG. 41. In an embodiment,
the display circuit may facilitate a display of the selected
targeted-advertisement using the electronic display surface 209. In
another embodiment, the display circuit may facilitate a display of the
selected targeted-advertisement using a projector circuit operable to
display the selected targeted-advertisement on another surface, such as a
wall, screen, or article of clothing. In an alternative embodiment, the
operation 2822 includes electronically displaying the selected
targeted-advertisement in a manner perceivable by the person. The
operation 2822 may be implemented using a display, such as the electronic
display 209.

[0204]FIG. 44 illustrates another alternative embodiment of the
operational flow 2700 of FIG. 42. The synthesize operation 2710 may
include at least one additional operation. The at least one additional
operation may include an operation 2712, an operation 2714, an operation
2716, an operation 2718, an operation 2722, or an operation 2724. The
operation 2712 includes generating a marketing impact information
indicative of a physiological response by a person to an electronically
displayed general advertisement. In an embodiment, the physiological
response includes at least one of an eye gaze direction, an eye movement,
eye dwell time, a movement of an eyelid, an eye blink, a pupil dilation,
a lip movement, a brain wave, a heart rate, a respiration rate, or a
voice quality response. The operation 2714 includes generating a
marketing impact information indicative of a physiological response by a
person to an electronically displayed general advertisement and based at
least in part on data produced by a sensor coupled to the person. The
operation 2716 includes generating a marketing impact information that is
indicative of a physiological response by a person to an electronically
displayed general advertisement and that is based at least in part on
data produced by at least one of an eye gaze, pulse, brain wave, or P-300
sensor coupled to a person. The operation 2718 includes generating a
marketing impact information indicative of a physiological response by a
person to an electronically displayed general advertisement, and based at
least in part on data produced by a sensor that is at least one of
visually, optically, physically, or mechanically coupled to the person.
The operation 2722 includes generating a marketing impact information
indicative of a physiological response by a person to an electronically
displayed general advertisement, and based at least in part on data
produced by a sensor that is worn by the person. The operation 2724
includes generating a marketing impact information indicative of a
psychophysiological response by a person to an electronically displayed
general advertisement.

[0205]FIG. 45 illustrates another alternative embodiment of the
operational flow 2700 of FIG. 42. The synthesize operation 2710 may
include at least one additional operation. The at least one additional
operation may include an operation 2726, an operation 2728, an operation
2732, an operation 2734, an operation 2736, or an operation 2738. The
operation 2726 includes generating a marketing impact information
indicative of a response by a person to an electronically displayed
general advertisement. The general advertisement is electronically
displayed using at least one of a screen, a display surface, a projector,
or a sound. The operation 2728 includes generating a marketing impact
information indicative of a response by a person to an electronically
displayed general advertisement. The general advertisement includes at
least one of a promotional content, an offer of a product and/or service,
a public service announcement, or a product placement. The operation 2732
includes generating a marketing impact information indicative of a
response by a person to an electronically displayed general
advertisement. The general advertisement includes a form of communication
designed to persuade the person to take some action, now or in the
future. The operation 2734 includes generating a marketing impact
information indicative of a response by a person to an electronically
displayed general advertisement. The general advertisement includes a
communication designed to encourage or stimulate patronization of a
specific seller or purchase of a particular product. The operation 2736
includes generating a marketing impact information indicative of a
response by a person to an electronically displayed general
advertisement. The general advertisement is received from an advertising
server via a network. The operation 2738 includes generating a marketing
impact information indicative of a response by a person to an
electronically displayed general advertisement. The general advertisement
is received from an advertising server via a network in conjunction with
another content configurable for electronic display. In an embodiment,
the advertising server may include the Adserver 2604 illustrated in
conjunction with FIG. 41.

[0206]FIG. 46 illustrates an alternative embodiment of the operational
flow 2700 of FIG. 42. The synthesize operation 2710 may include at least
one additional operation. The at least one additional operation may
include an operation 2742, an operation 2744, an operation 2746, or an
operation 2748. The operation 2742 includes generating a marketing impact
evaluation indicative of a response by a person to an electronically
displayed general advertisement. The operation 2744 includes generating a
marketing impact information indicative of a determined reaction by a
person to the electronically displayed general advertisement. The
determined reaction based at least in part on sensor-acquired data
indicative of a physiological response. The operation 2746 includes
generating a marketing impact information indicative of a physiological
response by a person to an electronically displayed paid content. The
operation 2748 includes generating a marketing impact information
indicative of a physiological response by a person to an electronically
displayed general advertisement. In an embodiment, the electronically
displayed general advertisement includes at least one of an
electronically displayed text, logo, photograph, picture, classified ad,
graphic information, static image, dynamic image, streaming ad,
interactive, audio, video, banner, rich media banner, placement ad,
search advertising, contextual advertising, commercial message,
interactive ad, interstitial ad, floating ad, wallpaper ad, pop-up,
pop-under, or map ad.

[0207]FIG. 47 illustrates a further alternative embodiment of the
operational flow 2700 of FIG. 42. The attribute operation 2760 may
include at least one additional operation. The at least one additional
operation may include an operation 2762, an operation 2764, or an
operation 2768. The operation 2762 includes at least one of determining,
or ascertaining an indication of a characteristic of the electronically
displayed general advertisement. The operation 2764 includes at least one
of receiving, or receiving in conjunction with receiving the general
advertisement, an indication of a characteristic of the electronically
displayed general advertisement. The operation 2766 includes acquiring an
indication of a characteristic of the electronically displayed general
advertisement. In an embodiment, the characteristic of the electronically
displayed general advertisement includes at least one of content, subject
matter, dialog, cultural, ethnic, linguistic, visual, verbal, sexual,
price range, local, global, or brand characteristic.

[0208]FIG. 48 illustrates an alternative embodiment of the operational
flow 2700 of FIG. 42. The choice operation 2780 may include at least one
additional operation. The at least one additional operation may include
an operation 2782, an operation 2784, an operation 2786, an operation
2788, an operation 2792, or an operation 2794. The operation 2782
includes initiating at least one of a local, a remote, or remote from an
advertising server, selection of a targeted-advertisement using an
advertising rule responsive at least to both the characteristic of the
electronically displayed general advertisement and the marketing impact
information. The operation 2784 includes initiating a selection of a
targeted-advertisement from at least two instances of available
advertising using an advertising rule responsive to at least the
characteristic of the electronically displayed general advertisement and
the marketing impact information. The operation 2786 includes initiating
a selection of a targeted-advertisement using an advertising rule
responsive to at least the characteristic of the electronically displayed
general advertisement, the marketing impact information, and a historical
behavior by the person. In an embodiment, the historical behavior by the
person may include a historical Internet related behavior. In another
embodiment, the historical behavior by the person may include a profile
of the person. The operation 2788 includes initiating a selection of a
targeted-advertisement using an advertising rule responsive at least to
both the characteristic of the electronically displayed general
advertisement and the marketing impact information. The
targeted-advertisement includes a content that is particularly relevant
to the person. The operation 2792 includes initiating a selection of a
personalized advertisement using an advertising rule responsive at least
to both the characteristic of the electronically displayed general
advertisement and the marketing impact information. The operation 2794
includes initiating a selection of a targeted-advertisement using an
advertising rule responsive at least to both the characteristic of the
electronically displayed general advertisement and the marketing impact
information. The targeted-advertisement includes a content that is of
potential interest to the person.

[0209]FIG. 49 illustrates an example electronic system 2900. The system
includes an electronic apparatus 2901 that is coupleable to a network
299, and which may be used by a person 205. The electronic apparatus may
be coupled to the network via a wired link, illustrated as a cable link,
and/or a wireless link illustrated as a satellite link. The system
includes a response sensor apparatus 2920, a recognition circuit 2930, a
query circuit 2940, and an electronic display circuit 2950. In an
embodiment, the response sensor apparatus, the recognition circuit, the
query circuit, and the electronic display circuit are included in the
electronic apparatus. In another embodiment, the electronic apparatus may
include the user direct-input device 208. In some embodiments, one or
more of the response sensor apparatus, the recognition circuit, the query
circuit, and the electronic display circuit may be structurally distinct
from the remaining circuits or the electronic apparatus. In an
alternative embodiment, the electronic apparatus includes at least one of
a portable electronic device, or a mobile electronic device.

[0210]The response sensor apparatus 2920 includes a response sensor
apparatus operable to acquire data indicative of a physiological response
by the person 205 to a general advertisement. The response sensor
apparatus includes a sensor data acquisition module 2924 and at least one
user sensor operable to acquire data indicative of the response by the
person to the general advertisement displayed by or on a display surface.
The at least one user sensor is illustrated as a sensor 206A, a sensor
206B, and/or a wearable/mountable sensor 206C. The at least one user
sensor may be physically incorporated with the electronic device, or may
be physically separate from the electronic device and electronically
coupled with the device. The general advertisement may include at least
one of a static advertisement, such as a billboard or a poster, an
advertisement displayed on the electronic display surface 209, or an
advertisement projected on the display surface 2959. In an embodiment,
the response sensor apparatus is at least substantially similar to the
response sensor apparatus 520 described in conjunction with FIG. 10.

[0211]The recognition circuit 2930 includes a recognition circuit operable
to generate a marketing impact information about the general
advertisement based at least in part on the acquired data indicative of a
physiological response. The query circuit 2940 includes a query circuit
operable to initiate a selection of a targeted-advertisement by a
targeted-advertising selection engine responsive to at least a
characteristic of the general advertisement and the marketing impact
information. In an embodiment, the targeted-advertising selection engine
includes a local targeted-advertising selection engine 2975. In another
embodiment, the targeted-advertising selection engine includes a
targeted-advertising selection engine included in an adserver 2904. In an
alternative embodiment, the query circuit is operable to initiate at
least one of a local, or a remote selection of a targeted advertisement.
For example, the remote selection of a targeted-advertisement may be
performed by a remote advertising server, illustrated as an adserver
2904. In another alternative embodiment, the targeted-advertisement may
be selected from at least two instances of available marketing content.

[0212]The electronic display circuit 2950 includes an electronic display
circuit operable to present the targeted-advertisement in a manner
perceivable by a person. In an embodiment, the electronic display circuit
is operable to drive an electronic display surface. For example, the
electronic display circuit may drive the electronic display surface 209.
In another embodiment, the electronic display circuit includes projector
display engine 2952 operable to project the general advertisement on a
display surface 2959.

[0213]In an alternative embodiment, the recognition circuit 2930 includes
a feature extraction circuit operable to compute a response information
based at least in part on the acquired data indicative of a physiological
response. In another embodiment, the recognition circuit includes a
classification circuit operable to classify a reaction by the person to
the general advertisement based at least in part on the response
information.

[0214]In a further embodiment, the electronic display circuit 2950
includes an electronic display circuit operable to present the general
advertisement and the targeted-advertisement in a manner perceivable by a
person. In an embodiment, the electronic display circuit includes an
electronic display operable to present electronic content in a manner
perceivable by the person and in a manner designed to facilitate sensing
a response by the person. In another embodiment, the electronic display
circuit further includes an electronic display operable to present the
targeted-advertisement in a manner perceivable by at least one of the
person's visual, audio, tactile, or olfactory senses.

[0215]In an embodiment, the electronic system 2900 includes a
characterization circuit 2935. The characterization circuit includes a
characterization circuit operable to acquire an indication of a
characteristic of the general advertisement. The characterization circuit
may further include a characterization circuit operable to at least one
of receive, or determine an indication of a characteristic of the general
advertisement. In another embodiment, the electronic system includes a
digital storage device 2990 operable to save an indication of the
selected targeted advertisement. In a further embodiment, the electronic
system includes an advertising broadcast circuit 2970 operable to
facilitate a display of the selected targeted-advertisement by the
electronic display. In a further embodiment, the electronic system
includes a receiver circuit 2998 operable to receive an indication of the
selected targeted advertisement.

[0216]FIG. 50 illustrates an example computer program product 3000. The
computer program product includes a computer-readable medium 3010 bearing
program instructions 3020, and the program instructions. The program
instructions are operable to perform a process in a computing device. The
process includes instructions generating a marketing impact information
indicative of a physiological response by a person to an electronically
displayed general advertisement 3030. The process also includes
instructions acquiring an indication of a characteristic of the
electronically displayed general advertisement 3040. The process further
includes instructions initiating a selection of a targeted-advertisement
using an advertising rule responsive to at least the characteristic of
the electronically displayed general advertisement and the marketing
impact information 3050.

[0217]In an alternative embodiment, the process of the program
instructions 3020 may include additional instruction(s) 3090. The
additional instructions may include instructions initiating an electronic
display of the general advertisement 3092. The additional instructions
may include instructions receiving an indication of the
targeted-advertisement 3094. The additional instructions may instructions
saving an indication of the targeted-advertisement 3096.

[0218]In another alternative embodiment, the instructions initiating 3050
further include instructions sending a request to an advertising server
for a selection of a targeted-advertisement using an advertising rule
responsive to at least the characteristic of the electronically displayed
general advertisement and the marketing impact information 3052. In a
further alternative embodiment, the instructions initiating further
include instructions receiving a selected targeted-advertisement from an
advertising server. The targeted-advertisement is selected using an
advertising rule responsive to at least the characteristic of the
electronically displayed general advertisement and the marketing impact
information 3054.

[0219]In a further embodiment, the computer readable medium 3010 includes
a computer readable storage medium 3012. In another embodiment, the
computer readable includes a computer readable communications medium
3014.

[0220]FIG. 51 illustrates an example system 3100 that includes an
electronic device 3105. The electronic device includes means 3110 for
generating a marketing impact information indicative of a physiological
response by a person to an electronically displayed general
advertisement. The electronic device also includes means 3120 for
acquiring an indication of a characteristic of the electronically
displayed general advertisement. The electronic device further includes
means 3130 for initiating a selection of a targeted-advertisement using
an advertising rule responsive to at least the characteristic of the
electronically displayed general advertisement and the marketing impact
information.

[0221]In an alternative embodiment, the electronic device may include at
least one additional means. The at least one additional means may include
means 3140, means 3150, or means 3160. Means 3140 includes means for
electronically displaying the general advertisement in a manner
perceivable by the person. Means 3150 includes means for receiving the
targeted advertisement. Means 3160 includes means for saving an
indication of the targeted advertisement.

[0222]FIG. 52 illustrates an example environment 3300. The example
environment includes an electronic device 3301. The electronic device
includes a response sensing apparatus 206, a transceiver circuit 3307,
and a display surface 209. In an alternative embodiment, the electronic
device may include a user direct-input device 208. In some embodiments,
one or more of the response sensing apparatus, the transceiver circuit,
the user direct-input interface, and the display surface may be
structurally distinct from the remaining circuits or the electronic
device. The environment also includes a marketing evaluation circuit
3310, a targeted-advertising request circuit 3330, a targeted-advertising
receiver circuit 3350, and a targeted-advertising broadcast circuit 3370.
In an embodiment, one of more of the marketing evaluation circuit, the
targeted-advertising request circuit, the targeted-advertising receiver
circuit, and the targeted-advertising broadcast circuit are included in
the electronic device. The display surface may be physically incorporated
with the electronic device, or may be physically separate from the
electronic device and electronically coupled with the device. In another
embodiment, the display surface is structurally and electrically distinct
from the electronic device, and is operable to display a content
projected by a projector display engine (not shown) of the electronic
device.

[0223]The electronic device 3301 may include a wired or wireless access
via a network 299 to advertising, other digital content, and/or to
servers using the transceiver 3307. In an alternative embodiment, the
electronic device may be coupled to the network via a wireless link, a
satellite link, and/or a wired link. In another embodiment, the circuits,
or the electronic device, or a portion of the electronic device may be
implemented using Application Specific Integrated Circuits (ASICs), Field
Programmable Gate Arrays (FPGAs), digital signal processors (DSPs), or
other integrated formats. In a further embodiment, one or more of the
circuits and/or the machine may be implemented in hardware, software,
and/or firmware. The person 205 may input commands and information to the
electronic device 3301 using the user direct-input device 208.

[0224]The electronic device 3301 may include at least one additional
circuit. The at least one additional circuit may include additional
circuit(s) 3390. In addition, the electronic device may include a
processor, such as the processing unit 21 described in conjunction with
FIG. 1, and/or the processor 120 described in conjunction with FIG. 2. In
further addition, the electronic device may include a computer storage
media illustrated as a data store. In an embodiment, the electronic
device may include a mobile electronic device.

[0225]FIG. 53 illustrates an example operational flow 3400. The
operational flow may be implemented in an environment that includes a
person viewing a general advertisement displayed by an electronic device
and having a characteristic. In an alternative embodiment, the
operational flow may be implemented in an environment that includes a
person directly interacting with the electronic device using a user
direct-input device and viewing a general advertisement having a
characteristic. In another alternative embodiment, the operational flow
may be implemented in an environment that includes a person viewing a
general advertisement having a characteristic. FIG. 53 and several
following figures may include various examples of operational flows,
discussions, and explanations with respect to the above-described
environment 3300 of FIG. 52, and/or with respect to other examples and
contexts. However, it should be understood that the operational flows may
be executed in a number of other environments and contexts, and/or in
modified versions of FIG. 52. Also, although the various operational
flows are illustrated in a sequence(s), it should be understood that the
various operations may be performed in other orders than those which are
illustrated, and/or may be performed concurrently.

[0226]After a start operation, the operational flow 3400 moves to an
assessment operation 3410. The assessment operation includes generating a
marketing impact information indicative of a physiological response by a
person to an electronically displayed general advertisement. The
assessment operation may be implemented using the marketing evaluation
circuit 3310 of FIG. 52. A call operation 3430 includes sending the
marketing impact information to an advertising-selector server. The call
operation may be implemented using the targeted-advertisement request
circuit 3330. A return operation 3450 includes receiving an indication of
a targeted-advertisement chosen using an advertising rule responsive to
at least a characteristic of the electronically displayed general
advertisement and the marketing impact information. The return operation
may be implemented using the targeted-advertisement reception circuit
3350. A broadcast operation 3470 includes facilitating an electronic
display of the targeted advertisement. The broadcast operation may be
implemented using the targeted-advertisement broadcast circuit 3370. The
operational flow then moves to an end operation.

[0227]FIG. 54 illustrates an alternative embodiment of the operational
flow 3400 of FIG. 53. The operational flow may include at least one
additional operation 3490. The at least one additional operation may
include an operation 3492, an operation 3494, an operation 3496, or an
operation 3498. The operation 3492 includes electronically displaying the
targeted advertisement. The operation 3492 may be implemented using the
display circuit 3380 of FIG. 52. The operation 3494 includes saving the
indication of a targeted advertisement. The operation 3494 may be
implemented using the data store of FIG. 52. The operation 3496 includes
determining a characteristic of the electronically displayed general
advertisement. The operation 3496 may be implemented using a recognition
circuit 3385 of FIG. 52. The operation 3498 includes receiving the
selected targeted advertisement. The operation 3498 may be implemented
using a receiver portion of the transceiver circuit 3307. The operation
3498 may include at least one additional operation, such as an operation
3499. The operation 3499 includes receiving the selected
targeted-advertisement from an advertising-content server.

[0228]FIG. 55 illustrates another alternative embodiment of the
operational flow 3400 of FIG. 53. The assessment operation 3410 may
include at least one additional operation. The at least one additional
operation may include an operation 3412, or an operation 3414. The
operation 3412 includes generating a marketing impact information
indicative of a physiological response by a person to an electronically
displayed general advertisement and based at least in part on data
produced by a sensor coupled to a person. The operation 3414 includes
generating a marketing impact information indicative of a determined
reaction by a person to the electronically displayed general
advertisement. The determined reaction is based at least in part on
sensor-acquired data indicative of a physiological response.

[0229]FIG. 56 illustrates a further alternative embodiment of the
operational flow 3400 of FIG. 53. The call operation 3430 may include at
least one additional operation. The at least one additional operation may
include an operation 3432, an operation 3434, or an operation 3436. The
operation 3432 includes sending the marketing impact information and a
determined characteristic of the electronically displayed general
advertisement to an advertising-selector server. The advertising-selector
server may include an advertising-selector server 3498. The operation
3434 includes sending the marketing impact information and a received
characteristic of the electronically displayed general advertisement to
an advertising-selector server. The operation 3436 includes sending the
marketing impact information and a request for a targeted-advertisement
to an advertising-selector server.

[0230]FIG. 57 illustrates an alternative embodiment of the operational
flow 3400 of FIG. 53. The return operation 3450 may include at least one
additional operation. The at least one additional operation may include
an operation 3452, an operation 3454, an operation 3456, or an operation
3458. The operation 3452 includes receiving from the advertising-selector
server an indication of a targeted-advertisement chosen using an
advertising rule responsive to at least a characteristic of the
electronically displayed general advertisement and the marketing impact
information. The operation 3454 includes receiving an indication of a
targeted-advertisement chosen from at least two instances of available
marketing content using an advertising rule responsive to at least a
characteristic of the electronically displayed general advertisement and
the marketing impact information. The operation 3456 includes receiving
an indication of a targeted-advertisement chosen using an advertising
rule responsive to at least a determined characteristic of the
electronically displayed general advertisement and the marketing impact
information. The operation 3458 includes receiving the
targeted-advertisement chosen using an advertising rule responsive to at
least a characteristic of the electronically displayed general
advertisement and the marketing impact information. In an alternative
embodiment, the operation 3458 may include at least one additional
operation, such as an operation 3459 (not shown). The operation 3459
includes electronically displaying the targeted advertisement.

[0231]FIG. 58 illustrates an example system 3500. The system includes an
electronic apparatus 3501 that is coupleable to a network 299, and which
may be used by a person 205. The electronic apparatus may be coupled to
the network via a wired link, illustrated as a cable link, and/or a
wireless link illustrated as a satellite link. The system includes a
sensor apparatus 3520, a recognition circuit 3530, a caller circuit 3540,
an electronic display circuit 3550, and a receiver circuit 3560. In an
embodiment, at least one of the sensor apparatus, the recognition
circuit, the caller circuit, the electronic display circuit, and the
receiver circuit are included in the electronic apparatus. In an
embodiment, the electronic apparatus may include the user direct-input
device 208. In an alternative embodiment, the electronic apparatus
includes at least one of a portable electronic device, or a mobile
electronic device.

[0232]The sensor apparatus 3520 includes a sensor apparatus operable to
acquire data indicative of a physiological response by the person 205 to
a general advertisement. The sensor apparatus includes a sensor data
acquisition module 3524 and at least one user sensor operable to acquire
data indicative of a response by a person to the general advertisement
displayed by or on a display surface. The at least one user sensor is
illustrated as a sensor 206A, a sensor 206B, and/or a wearable/mountable
sensor 206C. The at least one user sensor may be physically incorporated
with the electronic device, or may be physically separate from the
electronic device and electronically coupled with the device. The general
advertisement may include at least one of a static advertisement, such as
a billboard, an advertisement displayed on the electronic display surface
209, or an advertisement projected on a display surface 3559. In an
embodiment, the sensor apparatus is at least substantially similar to the
response sensor apparatus 520 described in conjunction with FIG. 10.

[0233]The recognition circuit 3530 includes a recognition circuit operable
to generate a marketing impact information about the general
advertisement based at least in part on the acquired data indicative of a
physiological response by the person to the general advertisement. The
caller circuit 3540 includes a caller circuit operable to send a request
for a targeted advertisement. The receiver circuit 3560 includes a
receiver circuit operable to receive an indication of a
targeted-advertisement selected from at least two instances of available
marketing content by a selection engine responsive at least to a
characteristic of the general advertisement and the marketing impact
information. The electronic display circuit 3550 includes an electronic
display circuit operable to present the targeted-advertisement in a
manner perceivable by the person.

[0234]In an embodiment, the recognition circuit 3530 further includes a
feature extraction circuit operable to compute response information based
at least in part on the acquired data indicative of a physiological
response by the person to the general advertisement. In another
embodiment, the recognition circuit further includes a classification
circuit operable to classify a reaction by the person to the general
advertisement based at least in part on the response information.

[0235]In a further embodiment, the caller circuit 3540 includes a caller
circuit operable to send a request for a targeted-advertisement to an
advertisement server. In another embodiment, the caller circuit includes
a caller circuit operable to send a request for a targeted-advertisement
and an indication of the characteristic of the general advertisement. In
another embodiment, the receiver circuit 3560 includes a receiver circuit
operable to receive from an advertising server an indication of a
targeted-advertisement selected from at least two instances of available
marketing content by a selection engine responsive at least to a
characteristic of the general advertisement and the marketing impact
information.

[0236]In an embodiment, the electronic display circuit 3550 includes an
electronic display circuit operable to present the general advertisement
and the targeted-advertisement in a manner perceivable by a person. In
another embodiment, the electronic display circuit includes an electronic
display circuit operable to present electronic content in a manner
perceivable by the person and in a manner facilitating sensing a response
by the person. In a further embodiment, the electronic display circuit
includes an electronic display circuit operable to present the
targeted-advertisement in a manner perceivable by at least one of the
person's visual, audio, tactile, or olfactory senses.

[0237]In another embodiment, the system 3500 includes a characterization
circuit 3535 operable to acquire an indication of a characteristic of the
general advertisement. The characterization circuit may further include a
characterization circuit operable to at least one of receive, or
determine an indication of a characteristic of the general advertisement.
In a further embodiment, the system includes a digital storage device
3590 operable to save an indication of the selected targeted
advertisement. In an alternative embodiment, the system includes an
advertising broadcast circuit 3570 operable to facilitate a display of
the selected targeted-advertisement by the electronic display circuit.

[0238]FIG. 59 illustrates an example computer program product 3600. The
computer program product includes a computer-readable medium 3610 bearing
program instructions 3620. The program instructions are operable to
perform a process in a computing device. The process includes generating
a marketing impact information indicative of a physiological response by
a person to an electronically displayed general advertisement and based
at least in part on data produced by a sensor coupled to a person 3630.
The process also includes sending the marketing impact information to an
advertising-selector server 3640. The process further includes receiving
an indication of a targeted-advertisement chosen using an advertising
rule responsive to at least a characteristic of the electronically
displayed general advertisement and the marketing impact information
3650. The process also includes facilitating an electronic display of the
targeted advertisement 3660.

[0239]In an alternative embodiment, the process of the program
instructions includes facilitating an electronic display of the general
advertisement 3692. In another alternative embodiment, the process of the
program instructions includes saving an indication of the targeted
advertisement 3694.

[0240]In an embodiment, the indication receiving process 3650 of the
program instructions includes receiving a targeted-advertisement chosen
using an advertising rule responsive to at least a characteristic of the
electronically displayed general advertisement and the marketing impact
information 3652. In another embodiment, the indication receiving process
of the program instructions includes receiving from the
advertising-selector server an indication of a targeted-advertisement
chosen using an advertising rule responsive to at least a characteristic
of the electronically displayed general advertisement and the marketing
impact information.

[0241]In another embodiment, the computer-readable medium 3610 includes a
computer storage medium 3612. In a further embodiment, the
computer-readable medium includes a communications medium 3614.

[0242]FIG. 60 illustrates an example electronic device 3701. The
electronic device includes means 3710 for generating a marketing impact
information indicative of a physiological response by a person to an
electronically displayed general advertisement and based at least in part
on data produced by a sensor coupled to a person. The electronic device
also includes means 3720 for sending the marketing impact information to
an advertising-selector server. The electronic device further includes
means 3730 for receiving an indication of a targeted-advertisement chosen
using an advertising rule responsive to at least a characteristic of the
electronically displayed general advertisement and the marketing impact
information. The electronic device also includes means 3740 for
facilitating an electronic display of the targeted advertisement.

[0243]In an alternative embodiment, the electronic device may include at
least one additional means. The at least one additional means may include
means 3750, means 3760, means 3770, or means 3780. The means 3750
includes means for electronically displaying the targeted advertisement.
The means 3760 includes means for saving the indication of a targeted
advertisement. The means 3770 includes means for determining a
characteristic of the electronically displayed general advertisement. The
means 3780 includes means for receiving the indication of a targeted
advertisement.

[0253]The foregoing detailed description has set forth various embodiments
of the systems, apparatus, devices, computer program products, and/or
processes using block diagrams, flow diagrams, operation diagrams,
flowcharts, illustrations, and/or examples. A particular block diagram,
operation diagram, flowchart, illustration, environment, and/or example
should not be interpreted as having any dependency or requirement
relating to any one or combination of components illustrated therein. For
example, in certain instances, one or more elements of an environment may
be deemed not necessary and omitted. In other instances, one or more
other elements may be deemed necessary and added.

[0254]Insofar as such block diagrams, operation diagrams, flowcharts,
illustrations, and/or examples contain one or more functions and/or
operations, it will be understood that each function and/or operation
within such block diagrams, operation diagrams, flowcharts,
illustrations, or examples can be implemented, individually and/or
collectively, by a wide range of hardware, software, firmware, or
virtually any combination thereof unless otherwise indicated. In an
embodiment, several portions of the subject matter described herein may
be implemented via Application Specific Integrated Circuits (ASICs),
Field Programmable Gate Arrays (FPGAs), digital signal processors (DSPs),
or other integrated formats. However, those skilled in the art will
recognize that some aspects of the embodiments disclosed herein, in whole
or in part, can be equivalently implemented in circuits, as one or more
computer programs running on one or more computers (e.g., as one or more
programs running on one or more computer systems), as one or more
programs running on one or more processors (e.g., as one or more programs
running on one or more microprocessors), as firmware, or as virtually any
combination thereof, and that designing the circuitry and/or writing the
code for the software and or firmware would be well within the skill of
one of skill in the art in light of this disclosure. In addition, those
skilled in the art will appreciate that the mechanisms of the subject
matter described herein are capable of being distributed as a program
product in a variety of forms, and that an illustrative embodiment of the
subject matter described herein applies regardless of the particular type
of signal bearing medium used to actually carry out the distribution.
Examples of a signal bearing medium include, but are not limited to, the
following: a recordable type medium such as a floppy disk, a hard disk
drive, a Compact Disc (CD), a Digital Video Disk (DVD), a digital tape, a
computer memory, etc.; and a transmission type medium such as a digital
and/or an analog communication medium (e.g., a fiber optic cable, a
waveguide, a wired communications link, a wireless communication link,
etc.).

[0255]Those having skill in the art will recognize that the state of the
art has progressed to the point where there is little distinction left
between hardware and software implementations of aspects of systems; the
use of hardware or software is generally (but not always, in that in
certain contexts the choice between hardware and software can become
significant) a design choice representing cost vs. efficiency tradeoffs.
Those having skill in the art will appreciate that there are various
vehicles by which processes and/or systems and/or other technologies
described herein can be effected (e.g., hardware, software, and/or
firmware), and that the preferred vehicle will vary with the context in
which the processes and/or systems and/or other technologies are
deployed. For example, if an implementer determines that speed and
accuracy are paramount, the implementer may opt for a mainly hardware
and/or firmware vehicle; alternatively, if flexibility is paramount, the
implementer may opt for a mainly software implementation; or, yet again
alternatively, the implementer may opt for some combination of hardware,
software, and/or firmware. Hence, there are several possible vehicles by
which the processes and/or devices and/or other technologies described
herein may be effected, none of which is inherently superior to the other
in that any vehicle to be utilized is a choice dependent upon the context
in which the vehicle will be deployed and the specific concerns (e.g.,
speed, flexibility, or predictability) of the implementer, any of which
may vary. Those skilled in the art will recognize that optical aspects of
implementations will typically employ optically-oriented hardware,
software, and or firmware. Those skilled in the art will recognize that
optical aspects of implementations will typically employ
optically-oriented hardware, software, and or firmware.

[0256]In a general sense, those skilled in the art will recognize that the
various aspects described herein which can be implemented, individually
and/or collectively, by a wide range of hardware, software, firmware, or
any combination thereof can be viewed as being composed of various types
of "electrical circuitry." Consequently, as used herein "electrical
circuitry" includes, but is not limited to, electrical circuitry having
at least one discrete electrical circuit, electrical circuitry having at
least one integrated circuit, electrical circuitry having at least one
application specific integrated circuit, electrical circuitry forming a
general purpose computing device configured by a computer program (e.g.,
a general purpose computer configured by a computer program which at
least partially carries out processes and/or devices described herein, or
a microprocessor configured by a computer program which at least
partially carries out processes and/or devices described herein),
electrical circuitry forming a memory device (e.g., forms of random
access memory), and/or electrical circuitry forming a communications
device (e.g., a modem, communications switch, or optical-electrical
equipment). Those having skill in the art will recognize that the subject
matter described herein may be implemented in an analog or digital
fashion or some combination thereof.

[0257]It will be understood by those within the art that, in general,
terms used herein, and especially in the appended claims (e.g., bodies of
the appended claims) are generally intended as "open" terms (e.g., the
term "including" should be interpreted as "including but not limited to,"
the term "having" should be interpreted as "having at least," the term
"includes" should be interpreted as "includes but is not limited to,"
etc.).

It will be further understood by those within the art that if a specific
number of an introduced claim recitation is intended, such an intent will
be explicitly recited in the claim, and in the absence of such recitation
no such intent is present. For example, as an aid to understanding, the
following appended claims may contain usage of the introductory phrases
"at least one" and "one or more" to introduce claim recitations. However,
the use of such phrases should not be construed to imply that the
introduction of a claim recitation by the indefinite articles "a" or "an"
limits any particular claim containing such introduced claim recitation
to inventions containing only one such recitation, even when the same
claim includes the introductory phrases "one or more" or "at least one"
and indefinite articles such as "a" or "an" (e.g., "a" and/or "an" should
typically be interpreted to mean "at least one" or "one or more"); the
same holds true for the use of definite articles used to introduce claim
recitations. In addition, even if a specific number of an introduced
claim recitation is explicitly recited, those skilled in the art will
recognize that such recitation should typically be interpreted to mean at
least the recited number (e.g., the bare recitation of "two recitations,"
without other modifiers, typically means at least two recitations, or two
or more recitations).

[0258]Furthermore, in those instances where a convention analogous to "at
least one of A, B, and C, etc." is used, in general such a construction
is intended in the sense one having skill in the art would understand the
convention (e.g., "a system having at least one of A, B, and C" would
include but not be limited to systems that have A alone, B alone, C
alone, A and B together, A and C together, B and C together, and/or A, B,
and C together, etc.). In those instances where a convention analogous to
"at least one of A, B, or C, etc." is used, in general such a
construction is intended in the sense one having skill in the art would
understand the convention (e.g., "a system having at least one of A, B,
or C" would include but not be limited to systems that have A alone, B
alone, C alone, A and B together, A and C together, B and C together,
and/or A, B, and C together, etc.). It will be further understood by
those within the art that virtually any disjunctive word and/or phrase
presenting two or more alternative terms, whether in the description,
claims, or drawings, should be understood to contemplate the
possibilities of including one of the terms, either of the terms, or both
terms. For example, the phrase "A or B" will be understood to include the
possibilities of "A" or "B" or "A and B."

[0259]The herein described aspects depict different components contained
within, or connected with, different other components. It is to be
understood that such depicted architectures are merely exemplary, and
that in fact many other architectures can be implemented which achieve
the same functionality. In a conceptual sense, any arrangement of
components to achieve the same functionality is effectively "associated"
such that the desired functionality is achieved. Hence, any two
components herein combined to achieve a particular functionality can be
seen as "associated with" each other such that the desired functionality
is achieved, irrespective of architectures or intermedial components.
Likewise, any two components so associated can also be viewed as being
"operably connected," or "operably coupled," to each other to achieve the
desired functionality. Any two components capable of being so associated
can also be viewed as being "operably couplable" to each other to achieve
the desired functionality. Specific examples of operably couplable
include but are not limited to physically mateable and/or physically
interacting components and/or wirelessly interactable and/or wirelessly
interacting components.

[0260]While various aspects and embodiments have been disclosed herein,
other aspects and embodiments will be apparent to those skilled in the
art. The various aspects and embodiments disclosed herein are for
purposes of illustration and are not intended to be limiting, with the
true scope and spirit being indicated by the following claims.