Make Every Dollar Count: How To Allocate Your Digital Marketing Budget

One of the hardest decisions you have to make as a small business is where to allocate your digital marketing budget. There are so many forms of marketing and you have to focus on one. Every dollar has to count for something.

First of all, you have to get into the right state of mind when it comes to your budget. Understand that this is an ongoing process. The chances are you will review your budget at least once per month. The digital marketing arena changes that quickly that you have to do this.

It’s well-known that different demographics respond to different types of advertising. If you are targeting young people, investing in popup ads on various websites isn’t a good move because your target audience will largely be using ad blockers.

Likewise, investing a lot of money in Facebook ads if you are selling products targeted by the elderly isn’t a good idea since this is the smallest demographic of people on social media. There are better options.

You need to know who your target audience is. Get together an image of your perfect customer. You should know what their interests and behaviors are, as well as personal information like demographics and gender.

Email Marketing

The vast majority of people use email marketing. It’s a medium that’s far from dead. According to Forbes, 73% of marketers claimed that email marketing was a core strategy, and 59% of them said that last year they planned to increase their email marketing budgets.

This is a fundamental type of marketing that you must never ignore. Email marketing is relevant to every audience in every industry. Work out what your regular expenses will be by looking at your email platform maintenance costs. Since email marketing is so affordable, this will always form a tiny part of your overall digital marketing budget.