August 3rd, Santa Rosa, CA

The Wine & Weed Symposium is Presented By:

Sponsors

Overview

A Non-Cannabis Consumption Event

This is a NON-CANNABIS CONSUMPTION event. No medicated or live THC products are allowed to be consumed on the grounds of the Hyatt.

The legalization of Cannabis in California will undoubtedly have an impact on the wine industry, but in what ways?

The Wine & Weed symposium will explore, in depth, what the California wine industry can expect the impact to be over the next year and what opportunities, as well as threats, will exist.

This one-day event features experts from both industries, providing an overview of the cannabis industry as well as topics ranging from what is legal and new cannabis products to regulations surrounding licensing, hospitality, growing and other topics of interest.

The symposium also features a limited number of tabletop exhibitors and sponsors along with a beautiful outdoor buffet lunch specially prepared by the Hyatt Vineyard Creek Chef.

The day will conclude with a networking social featuring selected wines and paired hors d'oeuvres.

Symposium Pass

Why Attend the Wine & Weed Symposium?

The Cannabis and Wine Industries have more in common than what one might see at first glance. Both industries are based in rural areas with a major emphasis on agriculture and quality. Place of origin / AVA is an important differentiator for both categories.

To a significant degree, they share a common consumer and will be overseen by the same government agency. Like the wine industry, the cannabis industry will also be heavily regulated and because of that, will experience tremendous overlap with regard to legal, financial, compliance and distribution regulations.

Additionally, the Cannabis Industry is looking to model the wine industry in areas such as destination marketing, hospitality and direct to consumer programs and experiential marketing.

As a result, both will compete for visitor attention and dollars in California’s most notable wine regions like Sonoma, Napa, Mendocino, Lake, Humboldt, San Luis Obispo, Paso Robles, Lodi Santa Barbara and Santa Cruz counties as well as the Sierra Foothills and more.

Everyone in the wine industry, whether an owner, winemaker, salesperson, hospitality manager, grower, admin, should attend this conference - regardless of whether or not you have specific plans to work in or with the Cannabis Industry. This is an opportunity to learn from experts the cost of entry and what you can and can not to do. It’s also a chance for wine professionals to better understand the inevitable competition for consumer attention, human resources and potentially, real estate. Wine & Weed will help make sure you understand the evolving business landscape and how best to prepare.