Companies demanding more from cloud as it matures

Tuesday, January 3, 2012 - 5:05pm

While cloud-based technologies continue to be developed, businesses have recognized certain qualities that have become critical if they are to deploy the services. One of these will be the lowered price of cloud solutions compared to traditional computing technologies, according to a TechTarget report.

Another demand will be the ability to comprehensively audit and manage cloud security solutions. By building these technologies in-house, businesses can confirm that protective measures are working and understand the potential risk levels with different cloud deployments, according to the report.

Additionally, much of the cloud market is shrouded by hype and expectations. As a result, companies are demanding that cloud providers and experienced management teams that have successfully deployed the cloud relay accurate data on the technology's cost-saving capabilities and other benefits, TechTarget noted. By doing so, organizations can gain a better understanding of cloud computing and invest more confidently in the solutions.

Nevertheless, the overall market for the cloud will continue to grow in the coming years, as companies continue to demand services that improve efficiency and lower costs. According to Forrester Research, the global market for the cloud will exceed $241 billion in revenue by 2020.

Though there's no substitute for intuition in a creative industry, but big data certainly has its place in steering young designers and major fashion houses alike in the right direction for their next big show.