Karma Cola Co

Gingerella

Taste the Justice.

Choosing fairtrade is the only just way to buy a soda. This ginger is grown organically by farmers in Wayamba, Sri Lanka and traded directly. We invented a character, Gingerella, to become the brand’s activist heroine and pin-up. While the world has been busy putting ginger-haired people down, we decided to use this apparent weakness as her super power.