Social Media Analytics

PROVE YOUR ROI WITH SOCIAL MEDIA ANALYTICS

Centralized social media analytics

Centralize all your social media data with one tool. Rather than logging in and out of multiple social media analytics tools, add your social media profiles and those of competing brands to a single dashboard. You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole.

Centralizing your social media accounts, along with those of your competitors, will allow you to choose the stats that matter and draw comparisons. Bringing actionable insights to improve your social marketing strategy.

Create successful campaigns with social media marketing analytics

Monitor up to two years of campaign buzz, engagement, and reach across all major social media networks, blogs, forums, news sites, and more. Find patterns and compare results to discover what works for your brand. Drill deeper into campaign insights by filtering and sorting results by language, location, and sentiment analysis metrics. Track campaign performance in real-time with our easy-to-use dashboards so you can see the impact of your social marketing every day, hour, or minute.

Track campaign performance

Virality map reveals how content spreads across multiple media types

Free Social Search for real-time tracking of band, campaign, hashtag, or event

Identify influencers for your brand & industry

When identifying influencers for your brand, it isn’t how many followers they have, it’s how much engagement, shares, and comments their content earns. People trust recommendations from a third party over a brand, even if the testimonial is coming from someone they don’t know. Our social media analytics tool will provide influencer insights that’ll make choosing your experts easy.

Identify quality influencers for your brand, product, or event. Influencers that have the power to influence an entire community to trust your brand. Our social media analytics tool will provide influencer insights that’ll make choosing your experts simple.

Find the right influencers

Filter results by country, language, media, reach, engagement rate, number of posts, & sentiment – on easy to use dashboard

Find out what your influencers are talking about, which media channels picked them up, what hashtags they’re using. Our virality map will show you the viral reach of your influencers

Image recognition technology will find visual mentions online of your brand by influencers so you can take advantage of this free advertising from a big name

Competitive benchmarking

Internal benchmarking will tell you if your latest post is doing better than normal. Looking at your social media stats without context simply tells you that you’re doing better or worse than last week. It won't show you how you're ranking compared to your competitors.

Social media analysis of your social accounts alongside those of your competitors will show how you rank compared to other brands in your industry. Competitive analysis of your industry peers’ social media presence will reveal key metrics on how they’re positioning their products, what messaging is working for them, and feedback from their customers.

Discover trending topics

Use social analytics to get real-time updates on what your industry is talking about, consumer opinion and brand sentiment. Understand what’s driving the conversation so you can make contextualized offers to your audience, and guide your marketing and sales teams.

Smart Themes

Social Channel Analytics

Deep dive into the performance of owned social channels and competitors using comprehensive social channel analytics. Analyze reach, engagement, share of voice, the trending score of your posts and much more.

Rule-based tagging

Save hours of time by creating customizable rules to automatically sort through results. Improve sentiment analysis by adding rules relevant for your needs.

Influencer Analytics

Use influencer monitoring to find the bloggers, tweeters and journalists who are driving the most engagement. Sort results by positive and negative sentiment to find your true brand ambassadors.