Meet Us • Market Staff

Sara Cozolino • Market Master

Sara has a passion for the farm-to-table movement and access to delicious, fresh, local food. She loves to see the connections people make when they meet farmers, learn where their food comes from and trying new products. She is thrilled to be named the new Market Master for a farmers Market that is such a prominent beacon of the fresh food movement.

Sara balances her time managing all operations at the Holland Farmers Market with being a professional photographer. During her free time, you can often find her in her garden, hiking with her husband and their dogs, doing yoga and cooking up veggies straight from the Market. She especially loves to see all the varieties of greens and berries!

Lizzie Thibault • Market Assistant

Lizzie is new to the Holland Farmers Market this year and can be found helping Sara out every Wednesday and Saturday. She loves helping members of our local community obtain delicious and healthy fruits and vegetables by coordinating the various food assistance programs at the Market. As our bilingual staff member, she especially loves being able to assist Spanish-speaking members of the community. She’s had a great time getting to know all of our vendors when they come to the office for help too!

When not she’s not at the Holland Farmers Market or her other part time job, you can find her at the playground or story time with her four and five year old children. She has a small obsession with baking (cookies usually), which her husband of 16 years likes to taste test. She also enjoy running, girl’s night out and listening to podcasts.

Kara de Alvare • Marketing and Promotions Coordinator

Kara de Alvare is a foodie wannabe and you can find her watching the Food Network, searching for new recipes on Pinterest and shopping for new cookbooks…which may or may not be gathering dust on her kitchen shelf. Kara loves spending Saturday mornings strolling the Market with her husband and daughter and picking out a variety of colorful fruits and vegetables to enjoy all week long! What are her family’s favorites? Blueberries, strawberries, corn and green beans!

As the Marketing and Promotions Coordinator, Kara oversees all aspects of marketing, event coordination and promotional efforts for both the Holland Farmers Market and Downtown Holland. It’s her job to promote the Market and Downtown Holland as unique and vibrant destinations…or in other words, to make sure that everyone knows just how cool they are!

Niki Kloosterman • Event Coordinator

Niki loves great food and exciting events, and she could not think of a better place to get experience both than at the Holland Farmers Market. Niki loves walking around the Market, saying hello to familiar faces and purchasing treats like cookies, popcorn, donuts and of course, homemade fudge. As you can tell Niki has quite the sweet tooth, but that’s what she loves about the Market…you can find it all here!

Niki works as the Event Coordinator for both Downtown Holland and the Farmers Market. She plans all of the special events at the Market, including the weekly Chef Series and Kids Activities, the Summer Solstice Celebration and Fall Fest. She also writes The Market Beet bi-weekly newsletter and loves the opportunity to meet new people at the Market and hear their stories!

Holly VanLaar • Marketing Assistant

It doesn’t take much convincing to get Holly to eat her vegetables, especially if they’re from the Holland Farmers Market! In addition to purchasing fresh and flavorful fruits and vegetables, she is also a huge fan of smelling the fresh cut flowers and goats milk lotions and soaps available. You can usually find her at the Market picking up ingredients for her lunch…when she’s not too busy people watching!

As the Marketing Assistant, Holly is responsible for handling social media marketing and website coordination for the Holland Farmers Market and Downtown Holland. If she isn’t busy taking photographs and posting on Instagram and Facebook, she’s probably watching Netflix and chilling with some baked goods and kombucha from the Market.

Rebeca Wiser • Marketing and Events Intern

The words “Farmers Market” are sure to make Rebeca’s eyes light up! This is her first year working at the Holland Farmers Market, but she is no stranger to the farm-to-table movement. She has long been a regular customer at markets throughout West Michigan during the summer and fall seasons. Rebeca loves buying fresh fruits and vegetables from the Market. The fresh air, beautiful sites and friendly vendors are the icing on the cake!

Rebeca just completed her junior year at Grand Valley State University and is working at the Marketing and Events Intern for Downtown Holland and the Holland Farmers Market this summer. Outside of work, she enjoys reading on the beach, kayaking, bike rides and visits to her hometown in Northern Michigan.