Gotta love their constant socket hopping. Luckily most of us here with i7 builds are sitting on machines that we can run with for the next 2-3 years, and those who don't hold onto rigs that long would have spent the money regardless. I still really do not see the logic behind a new socket with chips that are on par with what they already have, someone needs to explain the thought here, what are they hoping to achieve?