Q1 2013, Netflix, Financial

April 22nd, 2013
Dear Fellow Shareholders,
In Q1, we added over 3 million streaming members, bringing us to more than 36 million, who
collectively enjoyed on Netflix over 4 billion hours of films and TV shows.
Our summary results for Q1 2013 follow:
(in millions except per share data) Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13
Domestic Streaming:
Net Additions 1.74 0.53 1.16 2.05 2.03
Total Members 23.41 23.94 25.10 27.15 29.17
Paid Members 22.02 22.69 23.80 25.47 27.91
Revenue $ 507 $ 533 $ 556 $ 589 $ 639
Contribution Profit* $ 72 $ 87 $ 96 $ 113 $ 131
Contribution Margin* 14.3% 16.4% 17.2% 19.2% 20.6%
International Streaming:
Net Additions 1.21 0.56 0.69 1.81 1.02
Total Members 3.07 3.62 4.31 6.12 7.14
Paid Members 2.41 3.02 3.69 4.89 6.33
Revenue $ 43 $ 65 $ 78 $ 101 $ 142
Contribution Profit (Loss) $ (103) $ (89) $ (92) $ (105) $ (77)
Domestic DVD:
Total Members 10.09 9.24 8.61 8.22 7.98
Revenue $ 320 $ 291 $ 271 $ 254 $ 243
Contribution Profit $ 146 $ 134 $ 131 $ 128 $ 113
Global:
Revenue $ 870 $ 889 $ 905 $ 945 $ 1,024
Operating Income (Loss) $ (2) $ 16 $ 16 $ 20 $ 32
Net Income (Loss)** $ (5) $ 6 $ 8 $ 8 $ 3
Net Income Excluding Debt Extinguishment Loss $ - $ - $ - $ - $ 19
EPS** $ (0.08) $ 0.11 $ 0.13 $ 0.13 $ 0.05
EPS Excluding Debt Extinguishment Loss $ - $ - $ - $ - $ 0.31
Free Cash Flow $ 2 $ 11 $ (20) $ (51) $ (42)
Shares (FD) 55.5 58.8 58.7 59.1 60.1
*Contribution profit & margin for prior periods reflect reclassification of marketing overhead costs to G&A
**Net Income/EPS includes a $25m loss on extinguishment of debt ($16m net of tax)
1
Domestic Streaming
Our U.S. streaming business achieved strong growth in Q1. We added over 2 million members to the
service, launched to great reception our first Original series of 2013 House of Cards, and improved our
streaming contribution margin above our 100 bps target.
We added 2.03 million members compared to 2.05 million in the prior quarter and 1.74 million in Q1 a
year ago.
In terms of comparing our Q1 net additions to last year’s performance, it’s worth reminding everyone of
the change we made to our member definition as detailed in the January 2012 Investor letter in which
we immediately excluded from our member count those members who are on payment hold. This more
conservative definition translated into ~300,000 fewer net additions in Q1 2012, so we would have
reported about 2 million. Therefore, think of Q1 2013 net adds as roughly comparable to the year ago
period, a positive outcome.
For many years, as a DVD-based business, Q1 net additions have been larger than the prior quarter net
adds, but not this Q1. For DVD, factors such as a robust holiday DVD release slate and publicity for new
movies created by the awards season telecasts likely influenced this pattern, boosting Q1 relative to Q4.
This Q4 to Q1 pattern appears to be different for our streaming business, and this is our first clean
streaming holiday season to show the seasonality.
We’ve seen improvements in our business over the last year in content, in our product, in optimizing the
way we process payments, and in the general recovery of our brand. All of these improvements
contribute to higher member satisfaction, which we see in higher year-over-year levels for members’
likelihood to recommend our service.
During the quarter, we continued to grow members and revenue faster than content spending and our
domestic streaming contribution margin increased to 20.6% in Q1, a further 140 bps of improvement
from Q4 (not including 70 bps resulting from reclassifying marketing overhead) 1. On a year-over-year
basis, we expanded contribution margin over 600 bps on essentially flat marketing expense. Our target
remains to expand contribution margin on average about 100 bps per quarter. We introduced our
streaming only plan at $7.99 in 2010. We’ve been adding more content to the service ever since, and
are very happy with membership growth at this low price point.
In terms of significant U.S. licensing deals, we entered into a multi-year agreement with Turner
Broadcasting and Warner Bros. TV group for selected complete previous seasons of popular shows from
Cartoon Network, Warner Bros. Animation and Adult Swim, as well as the TNT serialized drama Dallas.
We also reached agreement directly with Warner Bros. TV to bring to Netflix members earlier, and more
1
As previewed in our January 2013 Investor letter, starting this quarter, marketing overhead is now part of global
G&A (consistent with how we treat content overhead) and is not allocated to the domestic streaming segment.
2
exclusively than ever before, complete previous seasons of some of the hottest shows on network and
cable TV -- including Revolution (NBC), The Following (Fox), Longmire (A&E), and Political Animals (USA).
The deal with Warner Bros. Television is significant because it illustrates our evolution to a curator of
select programming. Many of our earliest deals were with networks and cable channels and included
some shows that have not proven successful. Those networks and channels are also uniquely leveraged
by their cable and satellite partners to hold back for as long as possible the availability of shows while
limiting the kind of on-demand exclusivity we favor. By dealing directly with the producers of TV shows,
we are better positioned to pick just those shows that we believe will work best and secure rights that
may be otherwise blocked by TV carriage and transmission deals.
In that same spirit, we’re also thrilled with our unique arrangement with Fox Television Studios to bring
a third season of the fan favorite The Killing exclusively to our U.S., Canadian and Latin American
members 90 days after the season finale airs on AMC. In the U.K., Ireland and Nordic countries, new
episodes will premiere weekly and exclusively on Netflix, just days after the U.S. broadcast.
As we continue to focus on exclusive and curated content, our willingness to pay for non-exclusive, bulk
content deals declines. At the end of May we’ll be allowing our broad Viacom Networks deal for
Nickelodeon, BET, and MTV content to expire. We are in discussions with them about licensing
particular shows but have yet to conclude a deal. We continue to do lots of other business with Viacom
around the world, such as our exclusive Pay1 deal for Paramount titles in Canada.
With all the recently added fresh programming from Disney, Cartoon Network, Hasbro’s The Hub and
Dreamworks Animation, we have a great kids offering.
As we discussed a quarter ago and in our April 2012 Investor letter appendix, we generally expect Q2 net
additions to be lower than prior year Q2 due to increased seasonality of net additions. This coming Q2,
however, we have Arrested Development, and momentum from lots of new content coming to the
service, so we expect to see slightly higher net additions than Q2 a year ago.
Last quarter we shared with you that of our “top 200” titles, Amazon Prime Instant Video had only 73.
This quarter it was 74.
International
Our international membership grew by 1 million during the quarter to a total of 7.1 million, generating
14% of global revenue. During Q4 2012, we added 1.8 million net international members and 1.2 million
3
during Q1 2012 2. The Nordics and the UK/Ireland launch in Q4’12 and Q1’12, respectively, resulted in
an elevated level of net additions in those launch quarters as we benefited from the initial growth of a
new territory.
In all of our markets, we saw growth and improved profits or reduced losses. International contribution
losses improved $28 million sequentially, better than expected due primarily to less growth in content
spending than forecast. For Q2, we are not forecasting a substantial improvement in contribution losses
because we are increasing our international content spending in line with revenue growth.
In early Q2, we implemented a modest price increase (15 BRL to 17 BRL) in Brazil, approximately
matching local inflation over the last two years.
We plan to launch an additional European market during the second half of 2013. We’ll have more to
say about this on our July earnings call.
Original Series
On February 1, we premiered all 13 episodes of House of Cards to enormous popular and critical
acclaim. The global viewing and high level of engagement with the show increased our confidence in our
ability to pick shows Netflix members will embrace and to pick partners skilled at delivering a great
series. The high level of viewer satisfaction implies we are able to target the right audience without the
benefit of existing broadcast or cable viewing data and the strong viewing across all our markets gives us
faith in our ability to create global content brands in a cost-effective, efficient way.
Our decision to launch all episodes at once created enormous media and social buzz, reinforcing our
brand attribute of giving consumers complete control over how and when they enjoy their
entertainment. Some investors worried that the House of Cards fans would take advantage of our free
trial, watch the show, and then cancel. However, there was very little free-trial gaming - less than 8,000
people did this - out of millions of free trials in the quarter.
On April 19, we launched all 13 episodes of Hemlock Grove, a horror thriller from Eli Roth and we’re very
pleased with its early performance. Hemlock Grove was viewed by more members globally in its first
weekend than was House of Cards and has been a particular hit among young adults.
Up next is the long-awaited and much-anticipated fourth season of comedy cult favorite Arrested
Development, with all 15 episodes available on May 26.
2
The effect from the change to our member definition as discussed in the domestic streaming segment was very
small for international (23,000 fewer Q1 2012 international net additions) because we had already excluded
members on payment holds in LATAM.
4
This summer, we’ll launch Orange Is the New Black, a prison dramedy from Weeds creator Jenji Kohan;
Derek, a heartfelt, funny look at life in a senior center from Ricky Gervais; and, later in the year, season
two of Lilyhammer.
During the quarter, we announced two new Original series coming to Netflix. Turbo: F.A.S.T. (Fast Action
Stunt Team), is a collaboration with DreamWorks Animation and our first ever series for kids. It will
continue the story of the summer DreamWorks Animation movie Turbo when it premieres on our
service in December.
Coming to Netflix in late 2014, will be Sense8, a new Sci-Fi thriller from the Wachowski siblings, who
created the Matrix Trilogy and Cloud Atlas, and J. Michael Straszynski, creator of the hit TV series
Babylon 5.
As we’ve said before, our first slate of Originals will represent a small percentage of both our content
budget (i.e. P&L expense) and total viewing hours this year, though cash use is front loaded relative to
the P&L expense.
Long term, we believe the value of our Original series in driving acquisition and retention improvements
will be borne out as we add more seasons of already popular shows like House of Cards and further
series. Harry Potter was not a phenomenon in book one, compared to later books in the series.
Marketing
With the broader acceptance of streaming and Internet Television, more of our marketing now focuses
on the content we bring to members. The launch of House of Cards provided a halo effect on our entire
service and spoke to the quality of experience members can expect from Netflix.
In addition to our emphasis on Original series, we are delivering targeted messages as high-profile titles
arrive on the service. This marketing strategy is designed to attract new members, excite current
members to watch more, and encourage past members to come back.
Our media spend is increasingly digital, with a moderate reduction in our use of linear TV advertising.
We have seen encouraging results from online video ads and we will continue to find new ways to reach
consumers at key stages along their consumer journey from initial awareness to free trial.
5
Improving Member Streaming Experience
We continue to make the member experience better through AB testing, measuring the impact of our
innovation on acquisition, retention, and hours of viewing.
During the quarter, we continued to explore new payment vehicles with a focus on Latin America,
adding direct debit with a number of banks in the region. Adding direct debit has lowered one of the
barriers to membership in the region and is an example of how we generally expand the acquisition
funnel, a focal point for our teams.
We had a number of wins during the quarter with new algorithmic techniques to match members with
content they’ll enjoy, driving more Netflix watching. The launch of House of Cards allowed us to explore
new ways to promote significant individual titles to those members who are most inclined to watch
without over-promoting to members with different tastes and are pleased with the results.
In many households, Netflix is used by different family members, and we tested a “Profiles” feature that
separates the activity of each individual. This enables us to offer more relevant personalized suggestions
for each individual, and we expect to roll out profiles globally in the coming months.
In January, the Video Privacy Protection Act was updated, allowing us to launch social features in the
U.S, that we’ve been testing in the rest of the world since late 2011. We expect to see more social
discovery of content to watch, supplementing the existing taste-based techniques we have relied upon
to date. We’ll continue to test and innovate around social features.
We also released the next major version of our Netflix player technology to our consumer electronics
partners to include in their Smart TVs and set-top boxes. The new platform emphasizes size and
performance improvements, and offers dramatically faster playback startup (aiming to match the time
required for a linear channel change). This new platform will appear in a few new devices in time for the
holiday season, and will roll out more widely in the spring 2014 refresh for many CE manufacturers.
We continue to realize gains (in availability, scalability, and cost savings) from our push to migrate our
technology to the cloud, and we recently launched the Netflix Cloud Prize as a way to accelerate
evolution of the Netflix Open Source platform. In addition, we are developing and sharing standards,
such as HTML5 video standards and encoding format standards, and we are actively working with our
studio suppliers to create a more robust supply chain for delivery of content.
A few members with large families run into our 2-simultaneous-stream limit. To best serve these
members, we’re shortly adding a 4-stream plan, at $11.99 in the U.S., and we expect fewer than 1% of
members to take it.
6
DVD
DVD memberships declined modestly to about 8 million. Combined with lower than expected content
costs, higher revenue drove a better-than-expected $113 million contribution profit in Q1, representing
a 46.6% contribution margin. The expected sequential decline in DVD contribution margin was due to
seasonally higher usage in Q1 and the USPS rate increase of $0.01 each way that took effect in January.
Absent USPS rate increases, we’ve been able to maintain our DVD contribution margin as members and
shipment volume decline. We anticipate continuing to be able to maintain the margins we see in the
first half of 2013 throughout the full year. Consistent with our view last quarter, we don’t foresee USPS
service changes that will have a material negative impact upon us or our members for the remainder of
2013.
Going forward we’ll continue to provide our full DVD segment level reporting but will only provide
guidance on DVD contribution profit since that is what we focus on.
Global Profitability: Q1 Results & Q2 Outlook
Consolidated Q1 net income was $3 million ($0.05 EPS) and includes a $16 million loss on
extinguishment of debt, net of taxes, related to the refinancing of our 8.5% bond in February. Excluding
this loss, our net income would have been $19 million ($0.31 EPS), above our guidance because of the
outperformance across all three of our operating segments. Net income, excluding the loss on
extinguishment of debt, was up sequentially as an $18 million increase in domestic streaming
contribution profit and a $28 million decrease in international losses more than offset a $14 million
decline of DVD contribution profit and an increase in global operating costs.
In Q2, our guidance implies net income roughly flat with Q1 (absent the loss on extinguishment of debt).
We had a tax benefit in Q1 related to the retroactive reinstatement of the 2012 R&D tax credit that will
not repeat in Q2, so higher sequential operating profit will be partially offset by higher sequential taxes.
Free Cash Flow
Free Cash Flow of negative $42 million was $45 million lower than our positive $3 million in net income
in the quarter primarily due to payments for Originals and non-originals content in excess of the P&L
expense, partially offset by the loss on extinguishment of the debt (a financing activity) and non-cash
stock compensation expense. The investments that will continue to weigh on our cash flow relative to
net income are Originals and non-Originals content (ongoing) and our Open Connect conversion
(primarily in 2013).
7
Capital
In February, we raised $500 million in 8 year 5.375% notes with investment-grade covenants and used
approximately $225 million of the proceeds to retire our 2007 8.5% notes. The refinancing of the notes,
while being favorable to capital costs in the long term, was the basis for the $25 million pretax, or $16
million net of tax, loss on extinguishment of debt in the quarter.
With the fundraising, we finished the quarter with a little over $1 billion in cash and equivalents.
Market conditions were attractive and we were pleased to add cash to increase our reserves and afford
us the flexibility to invest in additional Originals.
We will convert the 2011 TCV $200 million convertible notes tomorrow (April 23rd) into the
corresponding 2.3 million shares. We report diluted EPS as if the debt was converted, so our guidance
for Q2 EPS already accounts for these shares, and there is no change to our cash on hand from this
conversion.
Business Outlook
Q2 2013 Guidance
Domestic Streaming:
Total members 29.40 m to 30.05 m
Paid members 28.25 m to 28.85 m
Revenue $665 m to $673 m
Contribution Profit $139 m to $149 m
International Streaming
Total members 7.3 m to 7.9 m
Paid members 6.7 m to 7.2 m
Revenue $156 m to $170 m
Contribution Profit (Loss) ($81 m) to ($65 m)
Domestic DVD:
Contribution Profit $100 m to $112 m
Consolidated Global:
Net Income (Loss) $14 m to $29 m
EPS $0.23 to $0.48
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Summary
We have a huge opportunity to continue to grow as Internet TV develops globally and are working
everyday to make sure our service is as good as it can possibly be.
Sincerely,
Reed Hastings, CEO David Wells, CFO
Conference Call Q&A Session
Netflix management will host a webcast Q&A session at 3:00 p.m. Pacific Time today to answer investor
questions not addressed in this letter. Please email your questions to ir@netflix.com. The company will
read the questions aloud on the call and respond to as many questions as possible. After email Q&A, we
will also open up the phone lines to answer additional questions not covered by the email Q&A or this
letter.
The live webcast, and the replay, of the earnings Q&A session can be accessed at ir.netflix.com. The
telephone # for the call is (760) 666-3613.
IR Contact: PR Contact:
Erin Kasenchak Jonathan Friedland
Director, Investor Relations Chief Communications Officer
408 540-3691 310 734-2958
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Use of Non-GAAP Measures
This shareholder letter and its attachments include reference to the non-GAAP financial measures of
free cash flow and net income and diluted earnings per share excluding the loss on extinguishment of
debt. Management believes that free cash flow is an important liquidity metric because it measures,
during a given period, the amount of cash generated that is available to repay debt obligations, make
investments and for certain other activities. Management believes that the non-GAAP measures of net
income and diluted earnings per share provide useful information as these measures exclude losses that
are not indicative of our core operating results. However, these non-GAAP measures should be
considered in addition to, not as a substitute for or superior to, net income, operating income, diluted
earnings per share and net cash provided by operating activities, or other financial measures prepared in
accordance with GAAP. Reconciliation to the GAAP equivalent of these non-GAAP measures are
contained in tabular form on the attached unaudited financial statements.
Forward-Looking Statements
This shareholder letter contains certain forward-looking statements within the meaning of the federal
securities laws, including statements regarding our approach to licensing content; member acquisition
seasonality; expansion to additional international markets and international contribution profits (losses);
impact and value of our original content; marketing strategy; improvements in our member experience,
including the rollout of our profiles and social features; conversion of our $200M convertible notes;
business outlook for our DVD segment; free cash flow and usage of cash; member growth, including
total and paid; revenue and contribution profit (loss) for both domestic (streaming and DVD) and
international operations as well as net income and earnings per share for the second quarter of 2013.
The forward-looking statements in this letter are subject to risks and uncertainties that could cause
actual results and events to differ, including, without limitation: our ability to attract new members and
retain existing members; our ability to compete effectively; maintenance and expansion of device
platforms for instant streaming; fluctuations in consumer usage of our service; disruption in service on
our website and systems or with third-party computer systems that help us operate our service;
competition; and, widespread consumer adoption of different modes of viewing in-home filmed
entertainment. A detailed discussion of these and other risks and uncertainties that could cause actual
results and events to differ materially from such forward-looking statements is included in our filings
with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed with the
Securities and Exchange Commission on February 1, 2013. We undertake no obligation to update
forward-looking statements to reflect events or circumstances occurring after the date of this press
release.
10
Netflix, Inc.
Consolidated Statements of Operations
(unaudited)
(in thousands, except per share data)
Three Months Ended
March 31, December 31, March 31,
2013 2012 (1) 2012 (1)
Revenues $ 1,023,961 $ 945,239 $ 869,791
Cost of revenues 726,863 695,867 623,933
Marketing 129,175 113,060 129,928
Technology and development 91,975 82,139 82,801
General and administrative 44,126 34,535 35,064
Operating income (loss) 31,822 19,638 (1,935)
Other income (expense):
Interest expense (6,740) (5,016) (4,974)
Interest and other income (expense) 977 282 (116)
Loss on extinguishment of debt (25,129) — —
Income (loss) before income taxes 930 14,904 (7,025)
(Benefit) provision for income taxes (1,759) 7,007 (2,441)
Net income (loss) $ 2,689 $ 7,897 $ (4,584)
Earnings (loss) per share:
Basic $ 0.05 $ 0.14 $ (0.08)
Diluted $ 0.05 $ 0.13 $ (0.08)
Weighted average common shares outstanding:
Basic 55,972 55,562 55,456
Diluted 60,146 59,129 55,456
(1) Certain prior period amounts have been reclassified from "Marketing" to "General and administrative" to conform to current
period presentation.
Three Months
Ended
March 31,
2013
Non-GAAP net income reconciliation:
GAAP net income $ 2,689
Loss on extinguishment of debt 25,129
Income tax effect (9,152)
Non-GAAP net income $ 18,666
Non-GAAP net income per share:
Basic $ 0.33
Diluted $ 0.31
Weighted average common shares outstanding:
Basic 55,972
Diluted 60,146
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Netflix, Inc.
Consolidated Balance Sheets
(unaudited)
(in thousands, except share and par value data)
As of
March 31, December 31,
2013 2012
Assets
Current assets:
Cash and cash equivalents $ 418,051 $ 290,291
Short-term investments 607,821 457,787
Current content library, net 1,391,505 1,368,162
Prepaid content 57,254 59,929
Other current assets 82,469 64,622
Total current assets 2,557,100 2,240,791
Non-current content library, net 1,576,674 1,506,008
Property and equipment, net 129,319 131,681
Other non-current assets 100,196 89,410
Total assets $ 4,363,289 $ 3,967,890
Liabilities and Stockholders' Equity
Current liabilities:
Current content liabilities $ 1,355,010 $ 1,366,847
Accounts payable 102,822 86,468
Accrued expenses 52,004 53,139
Deferred revenue 178,878 169,472
Total current liabilities 1,688,714 1,675,926
Non-current content liabilities 1,083,427 1,076,622
Long-term debt 500,000 200,000
Long-term debt due to related party 200,000 200,000
Other non-current liabilities 78,229 70,669
Total liabilities 3,550,370 3,223,217
Stockholders' equity:
Common stock, $0.001 par value; 160,000,000 shares authorized at March 31,
2013 and December 31, 2012; 56,143,986 and 55,587,167 issued and
outstanding at March 31, 2013 and December 31, 2012, respectively 56 56
Additional paid-in capital 369,801 301,616
Accumulated other comprehensive income 291 2,919
Retained earnings 442,771 440,082
Total stockholders' equity 812,919 744,673
Total liabilities and stockholders' equity $ 4,363,289 $ 3,967,890
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Netflix, Inc.
Consolidated Statements of Cash Flows
(unaudited)
(in thousands)
Three Months Ended
March 31, December 31, March 31,
2013 2012 2012
Cash flows from operating activities:
Net income (loss) $ 2,689 $ 7,897 $ (4,584)
Adjustments to reconcile net income (loss) to net cash (used in) provided by
operating activities:
Additions to streaming content library (591,941) (631,647) (764,893)
Change in streaming content liabilities 9,700 130,287 397,553
Amortization of streaming content library 485,740 464,538 339,736
Amortization of DVD content library 18,237 15,914 20,046
Depreciation and amortization of property, equipment and intangibles 12,051 11,963 11,331
Stock-based compensation expense 17,746 17,694 19,332
Excess tax benefits from stock-based compensation (11,615) (370) (3,755)
Other non-cash items 1,750 (3,216) (1,519)
Loss on extinguishment of debt 25,129 — —
Deferred taxes (6,748) (3,622) (10,843)
Changes in operating assets and liabilities:
Prepaid content 2,675 (26,777) 2,994
Other current assets (8,402) (1,698) 11,741
Accounts payable 17,104 4,043 (1,756)
Accrued expenses (4,132) (14,125) 1,783
Deferred revenue 9,406 14,326 1,806
Other non-current assets and liabilities 8,446 (1,393) 137
Net cash (used in) provided by operating activities (12,165) (16,186) 19,109
Cash flows from investing activities:
Acquisition of DVD content library (21,193) (18,149) (13,528)
Purchases of property and equipment (12,203) (19,164) (4,766)
Other assets 4,050 2,493 1,334
Purchases of short-term investments (235,623) (46,772) (299,467)
Proceeds from sale of short-term investments 81,228 10,273 172,335
Proceeds from maturities of short-term investments 4,420 5,680 8,275
Net cash used in investing activities (179,321) (65,639) (135,817)
Cash flows from financing activities:
Proceeds from issuance of common stock 39,146 2,058 1,224
Issuance costs (9,414) — (388)
Redemption of debt (219,362) — —
Proceeds from issuance of debt 500,000 — —
Excess tax benefits from stock-based compensation 11,615 370 3,755
Principal payments of lease financing obligations (403) (596) (559)
Net cash provided by financing activities 321,582 1,832 4,032
Effect of exchange rate changes on cash and cash equivalents (2,336) (14) 615
Net increase (decrease) in cash and cash equivalents 127,760 (80,007) (112,061)
Cash and cash equivalents, beginning of period 290,291 370,298 508,053
Cash and cash equivalents, end of period $ 418,051 $ 290,291 $ 395,992
Three Months Ended
March 31, December 31, March 31,
2013 2012 2012
Non-GAAP free cash flow reconciliation:
Net cash (used in) provided by operating activities $ (12,165) $ (16,186) $ 19,109
Acquisitions of DVD content library (21,193) (18,149) (13,528)
Purchases of property and equipment (12,203) (19,164) (4,766)
Other assets 4,050 2,493 1,334
Non-GAAP free cash flow $ (41,511) $ (51,006) $ 2,149
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Netflix, Inc.
Segment Information
(unaudited)
(in thousands)
As of / Three Months Ended
March 31, December 31, March 31,
2013 2012 (1) 2012 (1)
Domestic Streaming
Total members at end of period 29,174 27,146 23,410
Paid members at end of period 27,913 25,471 22,022
Revenue $ 638,649 $ 589,471 $ 506,665
Cost of revenues 436,506 420,390 360,776
Marketing 70,793 55,661 73,405
Contribution profit 131,350 113,420 72,484
International Streaming
Total members at end of period 7,142 6,121 3,065
Paid members at end of period 6,331 4,892 2,409
Revenue $ 142,019 $ 101,400 $ 43,425
Cost of revenues 165,024 151,238 91,411
Marketing 53,915 54,818 54,697
Contribution profit (loss) (76,920) (104,656) (102,683)
Domestic DVD
Total members at end of period 7,983 8,224 10,089
Paid members at end of period 7,827 8,049 9,958
Revenue $ 243,293 $ 254,368 $ 319,701
Cost of revenues 125,333 124,239 171,746
Marketing 4,467 2,581 1,826
Contribution profit 113,493 127,548 146,129
Consolidated
Revenue $ 1,023,961 $ 945,239 $ 869,791
Cost of revenues 726,863 695,867 623,933
Marketing 129,175 113,060 129,928
Contribution profit 167,923 136,312 115,930
Other operating expenses 136,101 116,674 117,865
Operating income (loss) 31,822 19,638 (1,935)
Other income (expense) (5,763) (4,734) (5,090)
Loss on extinguishment of debt (25,129) — —
(Benefit) provision for income taxes (1,759) 7,007 (2,441)
Net income (loss) $ 2,689 $ 7,897 $ (4,584)
(1) Certain prior period amounts have been reclassified from "Marketing" to "General and administrative" to conform to current
period presentation.
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