Liz Claiborne cosmetics uses the Kodak Traceless System for anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. The use of ultra covert Kodak Traceless System markers helps legitimate distributors, retailers, and manufacturers protect profits and overall brand image.

“The value of the Liz Clairborne brand both internationally and domestically makes it a prime target for counterfeiters,” says William Zhou, manager of International Operations. “We saw how the Kodak Traceless System could help us defend against our biggest threat to profit and brand erosion—grey market diversion—and Kodak is now an integral part of our security strategy. By sharing our successes with other brand owners, it will help them develop their own strategies to ensure that their brands are protected and that their customers are safe.”