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The digital operator: Accelerating the B2B2C journey through digital video

Explore how serving the digital video industry has the potential to be the most compelling strategy to defend an Operator’s market share.

Overview

Consumers are spending more on technology and communications services than ever before, but
telecom companies are experiencing difficulties when it comes to capturing value from new
consumer behaviors.

The Digital Operator: Accelerating the B2B2C Journey through Digital Video explores how serving
the media, in particular the Digital Video industry, has the potential to be the most compelling yet
simplest strategy to defend an Operator’s market share from competitors in this aggressive new
digital ecosystem.

The Approach

Background

While healthy operating margins have kept stocks buoyant, strong competition is eroding Operators’
leverage in the traditional value chain, and at some point, a more compelling growth story is going to
be required to increase shareholder value.

The Digital Operator: Accelerating the B2B2C Journey through Digital Video explores how serving
the media, and in particular the Digital Video industry, has the potential to be the most compelling
yet simplest strategy to defend an Operator’s market share from competitors in this aggressive new
digital ecosystem.

Analysis

Operators must decide if they will continue to remain a commodity business or become a full
service provider, offering a complete suite of digitally distributed services, desired by consumers
today in an easy to buy and easy to access manner.

Recommendations

Accenture believes that a key first step is to package existing assets to provide market-relevant
B2B2C digital services to this industry’s most vulnerable players, such as video producers and
broadcasters, providing Operators with the essential tools to augment their current capabilities,
enabling them to better engage, market, sell, and distribute to digital consumers at scale. If executed
correctly, this approach will provide a reusable framework to onboard other services
providers—content or otherwise—in order to bolster their digital reach, making Operators a true
force in the digital marketplace.

What's Next?

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