26 | www.petfoodindustry.com
Top pet food trends on
consumers' minds in 2017
According to
industry experts,
what goes into pet
food and how that
food is represented
will be the top
trends of 2017.
LINDSAY BEATON
Pet food industry trends are an
ever-changing landscape, but pet
food experts weigh in on what
It's been a busy few years for
top pet food trends in the industry.
Increasing pet humanization,
consumer involvement and market diversification have banded together to create a landscape
with more products than shelf space and a firm
need to get inside the minds of pet owners. Some
trends have been staples of the industry for years,
while others have their roots in simpler times but
have grown increasingly individualized. As 2017
begins, it's time once again to take a look at what
the year has in store for pet food.
they think 2017 will bring.
graphicphoto.Image from BigStockPhoto.com
Ingredients: A focus for consumers means
opportunities for formulators
With consumer desire for pet food specialization comes an increased scrutiny on the ingredients in that food and, according to industry
experts, it's going to be a year of laser-like focus
on what goes into their products. "Clarification of
ingredients will be increasingly important, with no
preservatives and no genetically modified ingredients," said Joe Tordella, area sales manager for
Bühler Aeroglide North America. "Falling by the
wayside is the idea of a formulation that's 'scienJanuary 2017
PetfoodIndustry

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