Every travel client has the communication strength of millions of buyers

Client services have to be much more than lip service

Everyone sells

How to communicate change to your multi-generational salesforce

Critical information now comes from everywhere

Positioning yourself as the go to travel/tourism expert

How to use positioning to become the clients trusted advisor

Advice is cheap, but good advice can be very expensive and very well received

Understanding what is important and why it is important

Some things never change and are recognized by all generations

Unique ideas to make meeting planners impressed when they arrive

Understand the four different types of buyers and how to get them to pull the sales trigger

How to make sure you find the buyer who can find the money

Making a value proposition so juicy it will be accepted by any buyer type and any generation

“Thank you for speaking about Change Management at our Visit Charlotte Partners in Tourism event. The audience was immediately engaged by your powerful, passionate and persuasive speaking style. Your ability to relate to the audience, which was made up of individuals from a variety of different professional backgrounds, was impressive . It was obvious you took the time to understand our audience and tailor a message that resonated. You were funny and engaging, and I believe everyone took away something they could implement in both their personal and professional lives. We had very positive feedback from our Partners about the event, and many stated you were one of the best speakers we had this year.”
– Visit Charlotte