MediaPost Discusses In-Game Ads for Mobile Phones

"Time To Get In The Game?", Steve Smith, Media Post, August 22, 2006. Quotes:
"All according to who you ask, mobile gaming seems ripe for sponsor underwriting. Some market researchers insist that portable gaming is booming and will be a $5 or $7 billion business by 2011 or so. Others, including some developers in the industry, complain of stagnation in the market. People like playing mobile games more than they like paying for them, other stats suggest."
"MauiGames had early but little-seen golf and sport biking games that actually included in-game ad notices. You run off a cliff in one game and you get some clever full-screen sponsor message. But the first robust dynamic game ad serving system hit the Web last week at GameJump.com. A subsidiary of GreyStripe, which developed in-game ad technology, GameJump boasts 80 ad-enabled Java based games you can download to a select line of phones on Cingular, Sprint and T-Mobile networks. GameJump has an AdWrap engine that serves full-screen units before and after game play."