4.
As a result, firms face challenges in connecting to their customer and truly
transforming their business starting from Digital
• Most players see digital as incremental instead of
transformative – digital is not just an add-on
Health Future Vision
• As such, incremental steps will not be enough –
re-imagining in a broader context is key
• Customer engagement goes beyond online presence and
towards a new world of real-time transparency
• To become truly customer-centric, integrated customer
value development should drive all commercial activities
• Digital is a challenge to take head on, as in „now‟ –
all it takes is guts to go beyond the obvious…
Launch Video
4

9.
1. Mobile = “First Screen”
We Are All Spending More Time On Mobile Devices
Digital Media Usage To Exceed TV Time This Year
Average Time American Adults Spent With Different Media (Hours:minutes)
Source: Emarketer August 2013
9

12.
2. Devices connecting everything
Connected Devices Growing Part of Our Daily Lives
GOOGLE GLASS –
a wearable computer
with a head-mounted
display (HMD)
NIKE FUEL–
NikeFuel counts all the
activities of your athletic life.
Running, walking, basketball.
Nike+ devices measure your
moves and turn them into
NikeFuel. And since NikeFuel
is calculated the same way for
everyone, you can compare
and compete with anyone.
ARMOUR39 by UNDER ARMOUR a monitoring system of athletes to
track progress such as the
amount of calories your burn, your
heart rate, and a new term called,
“Willpower.”
FLEXIBLE DISPLAY –
Samsung/lg/sony/etc
12

13.
2. Devices connecting everything
Successful Applications of Technology Focusing
How They Connect Ecosystems & Users
Android OS
Open source integration of
devices and strategic
partnerships create a
“living” data ecosystem lock
in consumers for life
Apple OS
Tight integration of
devices and strategic
partnerships lock in
consumers for life
Nike Fuel
Nike‟s digital platform is rooted
in Fuel points but is activated by
an ecosystem of enablers
13

14.
3. Human centered design
Product and Technology Design, Which Puts the User First,
Transforming Product Development
•
What are its aesthetics?
•
•
What are key points of interaction for
the user?
•
•
What are the users expectations for
performance and functionality?
What are core materials? How is the
product constructed?
•
How fast can we prototype?
•
What features will shock and awe?
•
What day in the life activities can we
observe for design insight?
•
What natural gestures can inspire
feature design? Component design?
What did we learn from usability
testing?
14

17.
4. Converging content, commerce, and advertising
The Result: Lines Blurring Between Ads, Content, Commerce
Co-Developed Content
 Consumers and businesses are
demanding to engage directly with
manufacturer and supplier brands –
both via the brands owned content
and as co-creators of content where
feedback, innovations, and new
solutions can be captured in real-time
Launch Video
“Shoppable” Content
 Consumers are seeking nontraditional buying experiences which
combine branded content with basket
and transaction solutions to learn
about products, increase their basket,
and elicit purchases they may not
have made otherwise
Launch Video
Augmented Reality
 The intersection of physical and
virtual spaces, through technologies
like kinect, will be the new wave of
business and customer engagement
Launch Video
17

21.
5. Personalize or perish
Big Data Rapidly Expanding = More Sophisticated Analytics
The market is enormous …
 Big data market will grow at a
CAGR of 40% to $16.9B, 7x
faster than the overall comm &
tech market globally
… And is expanding by the day
 Annual global IP traffic
has reached one
zettabyte, an increase of
540,000x from 2003
… enabling real-time and insight driven decision making for ecosystems and consumers
 1/3 of data center traffic will be cloud traffic created
from brands, retailers, and customers … creating the
potential to “snap” multiple clouds together across
brands, retailers, and agencies
21

24.
Today’s Agenda
• Our Perspective on DigitalW
• What We Do / How We Think @ Booz Digital
• How We Are Helping Clients Drive Impact
24

25.
What We Do
Booz Digital is a full-service team of
strategists, designers and technologists
who help companies turn ideas into
transformational business.
We are leaders in digital strategy,
R&D, and operations, helping clients to
design & realize new platforms & to
boost performance of existing assets.
25

28.
Guiding Principles We Live By
1
2
Design for
3 years out,
build for today
4
Apply agile in its
purest form – fusion
of strategy, design,
tech
5
Produce a lot to learn
a lot (i.e., divergence
and convergence)
3
Get feedback
early & often
from end users
6
Seek commercial
engines, not point
solutions
Technology as an
enabler to realize
human-centered user
experiences
28