Launched in April 2008, columbus imPRessions is a marketing and communication business that uses an innovative, beyond the box approach blending marketing, messaging and social media to create multi-media success.

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Tuesday, March 3, 2009

The USDA recently partnered with Walt Disney Studio Home Entertainment to launch a series of new public service announcements motivating moms to encourage proper nutrition and more physical activity for their children.

By using Pinocchio in the "Bright Futures" campaign, PSAs will highlight the importance of a balance between good nutrition and keeping active in order to reduce childhood obesity and increase the number of fruit and vegetable intake in children. According to the Ad Council, less than 25% of all adolescents eat the daily recommended servings of fruits and vegetables.

Key messaging in the PSAs will direct moms to www.mypyramid.gov to use the food pyramid as an effective tool when making food selections. Last year the food pyramid was given a makeover. You can compare new and old food pyramid's below.

Before you compare I have just one question . . . .

If a child lies and says they ate their broccoli when they really fed it to the dog will their nose grow big too?