Vision Express scoops national industry award

Two successful campaigns helped Vision Express secured success at the 2017 Marketing and PR Brilliance Awards as the optical retailer received the award for best marketing/PR team.

Hosted by BOC Global Events and Training Group at London’s Bentley Hotel, the Vision Express team beat off stiff competition to take home the award following a successful year of campaigning.

Above all, the team was recognised for its ‘Vision Van’ campaign, which delivered an unprecedented spike in eye tests during World Glaucoma Week (13-17 March). Also, the company’s ‘Eye Tests Save Lives’ campaign was praised after it raised awareness for eye health during Road Safety Week 2017 and secured a breakthrough commitment by the government.

Jonathan Lawson, CEO of Vision Express, said: ‘The PR team has successfully managed campaigns that have delivered above and beyond expectations, and crucially, have had a real impact on our business.’