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I think nobody cares about Facebook ads, its a vapourware economic system of clickbait that might work for some things (xanax narcotized housewives and prematured extentialist midlife-crised millenials looking for cat pictures par example) but for unknown "underground" (or whatever) music? Like I said before if you do it with style and decorum you might pull it off...but most of these ads probably get people more annoyed then interested?

Make some pamphlets/mini-zines/punkstyle 'brochures', flyers and ask if you can put them at your local recordstores (or send them by post) and other places of interest, this might not be much more effective but at least sooths the mind more....why not put that minizine pamphlet on facebook then so you got some content (but without the ad stuff thats just a waste of money anyways)