St. Vital Centre Behind Closed Doors Social Media

CHALLENGE Use social media to generate awareness, excitement, and ticket sales for St. Vital Centre’s annual charity shopping event.

INSIGHT Behind Closed Doors is a ticketed, after-hours event in support of local charities, and social media plays a key role in creating buzz and anticipation for the big night. A Facebook campaign and event page, and regular organic and boosted posts across platforms raise awareness for the event and promote ticket sales, and on the big night, live-posting is carried out on Facebook, Instagram, and Twitter throughout the evening. See more about the rest of the campaign here.

RESULTS The Facebook ad set for the 9th annual Behind Closed Doors event generated 146,733 impressions and had an above-average click through rate of 1.12%. The Facebook event page saw a reach of 42,100 and got 923 responses.

Prior to the event, a Behind Closed Doors prize pack post on Facebook generated 12,500 impressions and 1,000 engagements. Following the event, a wrap/thank you post generated organic reach and engagements of 2,400 and 139, respectively.

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