Founded in 1996, The Art of Shaving is considered the world's leading premium shaving brand with its aromatherapy based grooming products, high-end shaving instruments, and a retail chain dedicated to men's shaving. The Art of Shaving has trademarked its wet shaving system "The 4 Elements of the Perfect Shave"-Prepare, Lather Up, Shave, and Moisturize -and is recognized as the best-selling men's brand. The company, which was started in a kitchen, is now a worldwide organization still nurtured by the founders' talent and passion. They have succeeded in creating a brand with a mission, one that promises to be a household name for generations to come.