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The momentum seemed to be building toward LeBron James returning to Cleveland, and one report said the Cavaliers thought they were on the brink of getting a commitment from him, but he remains undecided.…

When LeBron James left Cleveland for Miami last July, Cavaliers owner Dan Gilbert vowed, “We will win a championship before they (the Heat) do.”
Right now, with their losing streak at an NBA-record 25 games, Gilbert and the Cavs would be happy just to win a game.
They might have a pretty good chance this week.
After losing their last four by seven points or fewer, they begin an eight-game homestand with three …

And so, after taking the high ground about Gilbert in most interviews following the Heat’s July 9th signing celebration, James seemed to be showing off his newfound comfort with the “villain” role by rubbing salt in Gilbert’s festering wounds.

Or maybe he wasn’t.

That was James’ position when he met the media before Wednesday’s game with the Clippers.

“There was no intent at all,” James said. “Everybody looks into all everything that I …

Either LeBron James doesn’t understand what he’s doing to his image, or he simply doesn’t care.

My lean is toward the latter.

Since he signed with the Miami Heat, some of us who are around the team every day have tried to put his words in context, especially in situations when the national press was twisting them, clearly trying to create controversy.

The Cavaliers are 1-0, upsetting a Celtics team that most have been mentally stuck back in Boston.

Their owner, however, is on an endless losing streak.

Dan Gilbert, if you recall, used an exotic font for a rambling, raging letter to Cavaliers fans in the wake of LeBron James’ departure, calling James’ flight “a cowardly betrayal” and claiming that Cavs would win a title before the Heat. In acting so childishly, he …

While D Wade, LeBron and Bosh were on a podium today, the rest of the team milled around the floor at the Bank United Center on the UM campus, roaming from station to station for TV and radio interviews.…