David G. Whalen, President and Chief Executive Officer of A.T. Cross said, "We are very pleased with our third quarter and year to date performance. In both periods, our business grew by nearly 12% and our bottom line improved significantly. The Cross Optical Group continued its exceptional 2010 performance delivering year to date revenue growth of 18% and operating income growth of nearly 30%. We are excited by the market share gains the sunglass business is achieving and believe that its opportunities and growth prospects are numerous. In the Cross Accessory Division, we continued to see top line growth in every region of the world. As a result of the work done in 2009 to improve our cost structure, growth in the Accessory Division's operating income exceeded revenue growth in both percentage and absolute terms."

Third Quarter 2010 Results

Consolidated sales for the third quarter of 2010 increased by 11.8% to $38.2 million compared to $34.1 million in the third quarter of 2009. The Cross Accessory Division (CAD) recorded revenue of $23.1 million, an increase of 8.7% compared to last year. The Cross Optical Group (COG) reported a third quarter sales increase of 16.9%, to $15.1 million. The Optical Group's revenue growth was driven by growth of both the Costa and Native brands.

Gross margin in the quarter was 54.4% compared to 52.6% in last year's third quarter. Both segments improved their gross margin with the COG expanding 310 basis points.

Operating income in the quarter was $2.2 million as compared to $0.2 million in the third quarter of last year. Operating income growth was benefited by a 4% increase in operating expenses versus 11.8% increase in sales.

Net income for the quarter was $1.6 million, or $0.13 per share, compared to $0.9 million, or $0.06 per share, last year.

Year-To-Date 2010 Results

Consolidated sales for the first nine months of 2010 increased by 11.7% to $114.3 million compared to $102.3 million for the same period of 2009. CAD recorded revenue of $65.2 million or 7.3% higher than last year while COG's revenue grew 18.3% to $49.1 million from 2009's $41.5 million. Both the Costa and Native brands reported revenue growth for the nine-month period.

Year to date operating income was $6.7 million or $7.1 million higher than the nine month 2009 operating loss of $0.4 million.

Guidance

The Company is maintaining its previously announced 2010 earnings guidance of $0.45 per share.

Stock Repurchase

In the third quarter of 2010, the Company repurchased approximately 1.4 million shares of its Class A common stock for approximately $5.7 million. Since December 2009, when the Company acquired 1.5 million shares, a total of 2.9 million or 19% of the outstanding shares have been repurchased for approximately $10.9 million.

Conference Call

The Company's management will host a conference call today, October 27, 2010 at 4:30 PM Eastern Time. Parties interested in participating in the conference call may dial-in at (877) 303-2912, while international callers may dial-in at (408) 427-3877. A live webcast of the call will be accessible on the Company's website at www.cross.com . The webcast will be archived for 30 days on this site, while a telephone replay of the call will be available beginning at 7:30 PM Eastern Time on October 27, 2010 through November 3, 2010 by dialing (800) 642-1687 or (706) 645-9291 for international callers, and entering the pass code of 18708207.

Building on the rich tradition of its award-winning writing instruments and reputation for innovation and craftsmanship, A.T. Cross Company is a designer and marketer of branded personal and business accessories. A.T. Cross provides a range of distinctive products that appeal to a growing market of consumers seeking to enhance their image and facilitate their lifestyle. A.T. Cross products, including award-winning quality writing instruments, timepieces, business accessories and Costa Del Mar and Native Eyewear sunglasses, are distributed in retail and corporate gift channels worldwide. For more information, visit the A.T. Cross website at www.cross.com , the Costa website at www.costadelmar.com and the Native website at www.nativeyewear.com .

Statements contained in this release that are not historical facts are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 (including but not limited to statements relating to the expected sales and earnings performance for 2010 due to expected continued share growth in the Optical Group, a lowered cost base in CAD, and strategic investments in the business made in 2009, particularly within the Optical Group). In addition, words such as "believes," "anticipates," "expects," and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks and uncertainties, including but not limited to the ability to deliver products as planned, the ability to maintain a substantially reduced cost base, and the continued effect of the economic climate on consumers' willingness to purchase discretionary items and are not guarantees since there are inherent difficulties in predicting future results. Actual results could differ materially from those expressed or implied in the forward-looking statements. The information contained in this document is as of October 27, 2010. The Company assumes no obligation to update any forward-looking statements contained in this document as a result of new information or future events or developments. Additional discussion of factors that could cause actual results to differ materially from management's expectations is contained in the Company's filings under the Securities Exchange Act of 1934.