"If you have the skills and bust out the phattest rap, you’ll receive round-trip airfare for two to Los Angeles along with two days and two nights hotel stay to meet with Snoop's management and learn more about his business," Lennon writes. "You’ll also get two tickets to a Snoop Dogg concert and a new laptop pimped out with Norton Internet Security 2011."

The organizers will announce the winner on Oct. 20. The judging criteria include overall creativity, rapping and performing skills, and delivery of a compelling anti-cyber crime message, Lennon writes.