truth® teamed with Imagine Dragons lead vocalist Dan Reynolds and country star Jon Pardi for “Worth More,” a new campaign that exposes the tobacco industry’s exploitation of residents in lower-income communities. These award-winning singers, along with y

Far from a coincidence, this statistic reveals a tobacco industry strategy to appeal to lower-income, less-educated consumers. Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did

In his most recent venture into activism, the singer has teamed up with the largest youth smoking prevention campaign, truth, for a spot set to air during the Grammys. And Billboard has the exclusive first look:

One way the tobacco industry has manipulated cigarettes to increase addictiveness is by loading cigarettes with chemical compounds. Bronchodilators were added so that tobacco smoke can more easily enter the lungs. Sugars, flavors and menthol were increas

ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues to be portrayed positively, as a normal social behavior and as glamorous, rebellious and edgy. E

truth, plans to attend the Walgreens shareholder meeting in Scottsdale, Ariz. on January 17 where the organization, along with its youth activists, will again ask the company to reconsider selling tobacco products. With other major pharmacies like CVS dr

Pharmacies selling tobacco: it sounds like a retail oxymoron. That's why truth, one of the largest and most successful national youth tobacco prevention campaigns, announced today its zombie-themed demonstration outside of Walgreens' Washington, D.C. flag