University of Iowa - Campus Recreation & Wellness Center

Iowa City, IA

Services provided on this project:

Architecture Overview:

This very tight urban site requires vertical stacking of the recreation activities. Vertical openings within the building provide dynamic views and improve wayfinding. The concept of openness on the interior promotes social interaction and creates a user-friendly building. Views within the building, from the inside-out and from the outside-in encourage use and will exhibit the building's activities to passers by. The building incorporates energy efficient / sustainable concepts and materials.

Graphic Design & Multimedia Overview:

Our designers developed signage and wayfinding for this new 215,000 square feet next generation facility serving both campus recreation and athletic programs. In addition, created large scale environmental graphics in the natatorium space.

Custom interior and exterior signage, as well as larger wayfinding graphics were created with strategic accents of bold color to help in denoting several different building zones, including athletic, leisure and administrative areas. In the natatorium, bold graphics were designed to flank each side of the diving well. Event signage, athletic banners, pennants, and flags distinguish the natatorium as a Division I athletics facility.