The new advertised speed is now more than a third lower at 10Mbps or 11Mbps.

TalkTalk has completely dropped advertising speed claims from most of its deals.

Vodafone has also changed the name of some of its deals: Fibre 38 and Fibre 76 are now Superfast 1 and Superfast 2.

I can’t say I’m surprised as I think most of us will have often seen speeds lower than the ones advertised for the packages we bought.

Whilst they’re at it, they could take a look at the so-called ‘unlimited’ data packages. These invariably come with small-print limitations that are along the lines of: “It’s unlimited until we decide it isn’t.”