What Are Native Ads, and Why Every Affiliate Marketer Has To Be Using Them
If you’re an affiliate marketer and living somewhere other than a yurt on the remote steppe (or possibly even then), you’ll be aware of the escalating hype around native advertising. Native ads are being variously touted as the future of advertising, the holy grail of marketing, and a threat to both journalism and the institution of the advertising agency. Sounds pretty interesting, right?
It’s a little surprising, … [Read more...]

One of the earlier posts in this series offered An Affiliate Marketer’s Guide to Advertising on Taboola, a revolutionary platform enabling you to route traffic to your website from high-end online publications. Today’s post is about advertising on Outbrain, Taboola’s main competitor.
Here’s how the technology works. Big publishers such as CNN.com use Outbrain’s algorithms to recommend other relevant articles to their visitors. Where it gets interesting is that these algorithms can also … [Read more...]

Even though the company has been around since 2006, there’s a buzz about Trafficvance on the major affiliate marketing forums. So what’s the big deal?
Well, Trafficvance promises to deliver uniquely high converting traffic to your landing page. They do this by showing your ads to customers who’ve downloaded their gaming software and who’ve also agreed to view advertising material.
The clever part is this: these gaming apps also contain tracking code to gather information about the … [Read more...]

Even though you may not realise it, if you visit big online publications like the Daily Mail Online, Elle magazine, Time and the Weather Channel, you’ve already encountered Taboola. Theirs is the business behind those clickable thumbnail links in your sidebar: the ones usually labelled ‘Don’t miss’ and featuring stories about One Direction and Myleene Klass. Like most of us, you probably find them distracting yet strangely compelling.
With so much content out there, it’s tough to get your … [Read more...]

If you’ve been in affiliate marketing for a while, you’ll know how hard it is to achieve organic search results. So the smart marketer is one who covers all their bases, attracting traffic by a range of means. As a savvy affiliate, you can’t afford to ignore the potential of 50onRed, a traffic platform enabling you to pick and choose technologies that easily connect your campaigns with international markets.
How Does 50onRed Work?
50onRed uses cost per click (CPC) … [Read more...]

Affiliate marketing isn’t a licence to print money overnight, and as an affiliate you’re committed to growing your audience through every avenue available to you. In 2015, one of the most direct routes to a large number of people has to be Reddit.
The self-styled ‘front page of the internet’, Reddit resembles a wiki generated by an espresso fiend. In a nutshell, it’s an online community where members post links to content such as blog posts, news items, pictures and … [Read more...]

Traditional approaches to affiliate marketing are highly competitive. Furthermore, many advertising providers (e.g. Google Adwords) discourage the use of their platforms for affiliate marketing purposes. If you’re serious about making money from affiliate marketing, you need to think outside the box.
ZeroPark is an advertising platform that uses parked domains. It was developed with affiliate marketing in mind, so it’s the ideal choice for anyone who wants to up his or her affiliate marketing … [Read more...]

If you’re trying to make money through affiliate marketing, but aren’t using PlentyOfFish’s advertising platform, you’re missing an excellent opportunity.
PlentyOfFish (POF) is the world’s leading dating website, with over 76 million registered users. The POF self-serve advertising system is extremely popular with affiliate marketers, and arguably provides a higher ROI than other common platforms, such as Facebook and Google.
Why Should All Affiliate Marketers Be … [Read more...]

According to Cisco, global mobile internet usage grew by 70% last year. This growth is certainly set to continue with the advent of 4G, and as data allowances fall in price.
This of course, provides affiliate marketers with an excellent opportunity to buy high-quality traffic from ad networks that can offer vast inventory capacity with relatively low buyer demand. Although there is an immense opportunity for affiliate marketers to thrive in the mobile space, caution … [Read more...]

If you are a B2B marketer trying to win small business buyers, how do you cut through the clutter of other marketing mediums and messages? It turns out, small business buyers demand reviews – third party voices that reduces their risk.
A September 2014 study by The Alternative Board reports nearly half of small businesses worldwide said that when making a major purchasing decision about a new product or service, other business owners using the product or service were the most helpful human … [Read more...]