World’s BEST speakers, brought to YOU!

Morgan Brown [US]

Supercharging growth - lessons from the real world

Morgan is one of the Original Gangsters in the world of growth. He is a co-founder of GrowthHackers.com and a total badass when it comes to strategizing and executing growth plans. Morgan is a growth product manager at Facebook and co-author of "Hacking Growth" together with Sean Ellis, a must read for anyone looking to grow their business.

Steven Van Belleghem [BE]

Customers the day after tomorrow

Steven is one of Europe's top experts on the future of marketing and the transformation of customer relationships. He is the author of four bestselling books, such as “The Conversation Manager” and "When Digital Becomes Human". Be prepared for an inspiring journey to the world of modern customer relationships.

Steven is also an entrepreneur. He is a co-founder of consultancy firm Nexxworks and the co-founder of content creation company Snackbytes. Steven is investor in the AI start-up Hello Customer and the fast growing digital agency Intracto. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a marketing professor at Vlerick Business School. Finally, Steven is a board member of Plan International.

Michele Kiss [US]

Mastering analytics for optimization success

Michele is a self-confessed analytics geek and a pioneer in the digital analytics world. She works at the Web Analytics Demystified and she's been a top rated speaker at conferences like eMetrics, Adobe Digital Marketing Summit and the Online Marketing Summit.

Michelle is the winner of the Digital Analytics Association “Rising Star” award and “Practitioner of the Year” award.

She writes for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts.

Simon Dahla [SE]

Running a high velocity testing engine at Spotify

Simon is a digital native and has worked with the web since childhood. He's a former Conversionista colleague and a true experimentation ninja. Nowadays he runs a high velocity testing engine at Spotify and he's probably doing more AB-tests than anyone else in Sweden. Guess what? He will tell you all about it.

Joos De Schepper [NL]

Running a high velocity testing engine at Spotify

Joost has worked with Digital Marketing, Analysis & CRO for over a decade. He helps drive a culture of data-driven decision at Spotify. He leads a team of CRO specialists, analysts & designers.

Els Aerts [BE]

The Lost Art of Asking Questions

Els, the queen of user research, who has moderated over 3 500 user tests, is back with a brand new story. She is a top-rated speaker with a no-bullsh*t personality and had one of the highest rated performances at CJAM last year. Welcome back Els!

As co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001. She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer! Els has moderated thousands of user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.

Tobias Ahlin [SE]

How it hurts to admit you're wrong - and how it hurts your business

Tobias has had a central role in forming experiences that people around the world use and play with every day. Tobias was the Experience Design Director at Mojang where he directed the experience design for one of the most popular games of all time; Minecraft. He was the third designer to be hired at Spotify, and he’s been a developer and designer at GitHub in San Francisco. Today he’s part of the jury for the Swedish Design awards, a frequent speaker and teacher at schools and companies across the world, and still building products that millions of people use every day.

Valerie Kroll [US]

How to Present Test Results to Inspire Action

Valerie is passionate about data. Like, really passionate about data. And she leverage that enthusiasm to help people make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypotheses and creatively solving problems to ensure long-lasting business results. She’ll teach you the formula for a results-focused presentation, to get your message across and to inspire action from your audience. A must-see!

Ton Wesseling [NL]

Enable Validation - Why our current CRO jobs will die

Ton is the founder of Online Dialogue – thought leaders in evidence based growth. He is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and online experiments.

Program

Doors open at Radisson Blu Scandinavia

Bonus sessions

Welcome. Let’s START!

John Ekman

Chief Conversionista

09:10

Customers the day after tomorrow

We are entering the third phase of digitization where artificial intelligence will raise the bar in terms of customer experience. Customer experience is evolving from a mobile-first to an AI-first business. For customers this is the start of the most exciting phase ever. They will enjoy benefits like hyper-personalization, faster than real-time customer service and the most user-friendly interfaces ever seen.

In his NEW keynote, Steven describes how to invest in the customer experience of the day after tomorrow. The keynote expounds on three key investment areas: consumer science, automated interfaces and intelligence augmented. As always, Steven’s enthusiastic delivery illustrates the journey with a variety of real-life cases and new management models.

Steven Van Belleghem

Expert on the future of marketing & best selling author

09:50

Enable Validation - Why our current CRO jobs will die

Conversion Rate Optimization and Digital Experiments, mostly A/B-testing, have been the holy grails for data-driven marketers in the last 10 years. Finally, we are really able to understand what makes a difference and what doesn't. This field of work has grown (or will soon, in your company) from a small MacGyver practise to a dedicated - or even several - dedicated A-teams. Multi-disciplinary teams that try to grow the company by running as many digital experiments as possible. A maturity step most of us have been hoping for in the past few years, and it's happening! But in the way it's evolving.... it won't survive. It will not lead to validation in your whole organization.

Ton is at CJAM to give you a better conceptual understanding of validation and what you need to change about the set-up and structure of CRO in your company to make sure it really does speed up growth - now and in the future.

Ton Wesseling

Online optimization expert

10:20

Morning break

There’s nothing like the smell of coffee in the morning!

11:00

How to present test results to inspire action

As a CRO, you are certainly familiar with everything it takes to get a test out the door. From setting up your tools and tags, to gaining stakeholder buy-in, and most importantly, determining how to act on test outcomes, you expertly balance art and science to make sure your testing program is successful.

But how do you cram the life story of each test into a presentation to your product team—or even more challenging—to senior management? In this talk you’ll learn a different approach: the formula for tailoring a results-focused presentation to effectively communicate your message and inspire action from your audience.

How it hurts to admit you're wrong - and how it hurts your business

As we pursue our goals and dreams, guided by our most brilliant ideas, we get attached to our past opinions. They become an essential part of our egos, and even as we come to realize that some of our beliefs may be utterly misguided it hurts to let them go. Drawing from his experience at Mojang, Spotify, and GitHub, Tobias demonstrates just how easily we get attached to ideas, and shares ways for how we can structure our processes to enable us to move on from our past mistakes faster.

Tobias Ahlin

Experience Design Director

12:00

Lunch

Recharge your batteries (or be sorry you didn’t).

13:15

The lost art of asking questions

World-class user research is the driver behind every successful optimization program. And when it comes to qualitative user research, that means getting up close and personal with your users. Talking to them. Asking them questions. The right timing, wording and tone of voice of your question can make all the difference. In this talk, Els helps you reconnect with this key element of qualitative research: the lost art of asking questions.

Els Aerts

Usability evangelist & Managing Partner @ AGConsult

13:45

Mastering Analytics for Optimisation Success

Analytics and optimisation can each generate great results for businesses. However, it's at the intersection of analytics and optimization that real value can be extracted. In this session, Michele will share how to better leverage analytics to drive your testing results, with real-life examples of success.

Michele Kiss

A pioneer in the digital analytics world & Senior Partner @ Analytics Demystified