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When I first told people about the Eye-Fi Card ($99 list), I was greeted with little enthusiasm. "So what," they said, "it's not that hard to transfer photos from your camera to your PC." But then, when I actually showed these naysayers how the Eye-Fi Card works, their interest was measurably piqued. You go out and take pictures. You return home, turn on your camera and, within 20 to 30 seconds, your images (JPEGs only) begin uploading wirelesslyin full resolutionto your hard drive and your favorite photo-sharing sites. All you need is a Wi-Fi connection, a camera that accepts SD cards, and a PC or Mac. It's really that simple.