Cheeseburger Chill Smoothie: Jamba Juice Takes the Lead in the Smoothie War

We've already reported on McDonald's moving into the smoothie market. How is Jamba Juice responding? By getting into the burger business, of course.

The smoothie chain has introduced the Cheeseburger Chill Smoothie -- all brown and lumpy and reeking of grilled beef with mustard and ketchup swirled on top. Mmmmm. I can think of nothing more thirst-quenching on a hot summer's day than a blended cheeseburger, can you? I'd probably order mine with extra onions ...

If you haven't figured it out by now, the cheeseburger smoothie, alas, is a joke.

Jamba Juice launched a fake, tongue-in-cheek commercial (see below) and even bought the domain CheeseburgerChill.com in response to McDonald's new fruit smoothies. As explained on the site:

"Is Jamba Juice getting into the burger business? No way. But it does seem some burger chains are getting into the smoothie business -- which to us, is about as weird as the Cheeseburger Chill Smoothie. So we're sticking to what we know ..."

You got to admit: It's a pretty good-natured way to fight back against McDonald's busting in on its territory. Still, maybe Jamba Juice should focus its energy on making a better smoothie instead of picking at the competition.