CBO /Explosive Burger

Client: McDonald’s

Chicken.Bacon.Onion. 3 types of crunch in a burger which is commonly awaited with quite a bit of hype; that was the brief. Our solution: An explosive burger that jumped to peoples eyes, accompanied by a short film as well as one long ASMR film.

The long version of the ASMR film was picked up by a german Youtuber that had more than just a few things to say about it.

Regardless of the fact that the review was made to bash our spot, we managed to rake 250k views in a month.

The client took down the video, re-uploaded it, disabled comments… and it still managed to get 90k views.