Morrisons launches 10% student discount scheme

Wednesday 21 September 2016 - Elias Jahshan

Student discount provider UNiDAYS has partnered with Morrisons to provide 10 per cent discounts off supermarket essentials for students.

With a trial starting from today, this partnership is the first of the Big 4 supermarket chains to offer a nationwide student discount scheme.

Morrisons said that of the 492 stores it has in the UK, many of them were near university campuses and as a result they felt the need to build loyalty with students.

“We listened to students and they told us that they’d be more loyal to a supermarket that offered the sort of discounts that they get on rail travel, clothes and eating out,” Morrisons local solutions director Rebecca Singleton said.