News

New from our companies in Australia
and New Zealand.

The News: 26 February 2018

Amazing South Coast

Marketforce recently launched the newly branded region The Amazing South Coast into the Perth market. The communication was launched via a custom produced 30-minute TV show on Channel 9 and coincided with launch of the purpose-built, regional website encouraging the Perth market to explore the region and Add Amazing to their Adventure.​

#peoplestories

BrandWorld has launched Positive Stories for GSK’s Tivicay, a digital campaign to encourage conversation about the new medicine between people living with HIV and specialists. The agency’s experience in healthcare simplified navigating medicine advertising regulations. The digital campaign hyper-targets just 2,800 people to switch to the government-funded breakthrough medicine.​

Incitec Pivot Purpose

Redhanded has just launched one of rural Australia’s largest integrated marketing campaigns for their client Incitec Pivot. The purpose led campaign focusses on the sustainability of soil health and captures farmers passionate desire to leave it in better shape for the generations that follow.​

Comm Games legacy

Clemenger Brisbane’s, Now it’s your turn campaign for the legacy of the Commonwealth Games launched on Sunday across TV, radio, press, digital and social. It was shot by their own Director, Kate O’Sullivan and talks to the ongoing benefits of the Games, with athletes passing the baton to the next generation.

​

Good things take time

Mainland has created a time-consuming promotion called the Mainland 2,000-Piece Voucher, to show that aging the perfect cheese takes patience. The voucher, which was created by Colenso BBDO, takes the form of a huge and difficult puzzle, that punters must complete before they can redeem it.

​

HP zoo takeover

Last week Traffik continued the national tour of the HP Sprocket Kombi van. A zoo takeover was the latest environment HP has taken over after executing O’weeks, Bondi Beach, St Kilda Fest and a range of independent pop ups. Traffik round out this summer’s tour this week. They have recently been reappointed as experiential agency of choice for Summer later this year.​

Traffik win Dyson

The team at Traffik sure have had a busy start to the year. They have recently been awarded the contract to launch Dyson’s new vacuum through an integrated experiential and mass demonstration sampling campaign following a competitive pitch. The technology associated with the vacuum sees James Dyson boldly state he will no longer be developing corded vacuums. ​

A decade done

GRACosway Partner Paul Bini this week celebrated 10 years at the firm, after joining GRACosway from the Queensland Government in 2008. Managing the firm’s Brisbane office, Paul has driven significant projects with clients including QGC, Minerals and Metals Group, Thiess and Bombardier over the past decade. A critical part of the GRACosway team, Paul is insightful, methodical and creative.​

Joint CD's at Redhanded

Redhanded have promoted Vanessa Cook and Jono Correll to the role of joint Creative Directors. Cook, who has been a senior creative with Redhanded for more than 11 years, has been instrumental in the development of a diverse and talented creative team, whilst the talented Correll joined the company just 2 years ago and has flourished under the leadership of ECD Stuart Shepherd.​

Digiday awards

Levi Slavin, Chief Creative Officer at Colenso BBDO, is joining the Digiday Media Awards Europe 2018 panel. He’s joined by fellow client Sarah Williams, Head of Brand, Communications and Experience at Spark. The Digiday Media Awards Europe will be held in London in May. It’s a new program that recognises the companies working to modernise European media.​

Wolfie judge at D&AD

Stephen De Wolf, ECD at Clemenger BBDO Melbourne will participate as part of the Direct jury for the D&AD Awards 2018. Bringing together over 250 of the leading advertising, design, and marketing communications experts from all over the world to form 28 specialist juries, D&AD is one of the preeminent Global Award Shows.​