Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day.

But how?

Carlos Gil has been helping brands and businesses successfully develop and implement their Snapchat marketing strategy for years. And he’s really, really good at it, too. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. and a host of other publications.

We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. A huge thank you to Carlos for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level.

This episode is available on:

In this episode, here’s what you’ll learn:

Carlos Gil shares his expert insights on what it takes to get started on Snapchat and how marketers can use this platform to build a engaged community as well as drive real ROI for their business.

Carlos’ story of becoming a Snapchat influencer

Answering the question: Is it too late to join Snapchat for brands?

How to get started on Snapchat and provide value to your audience

Tying Snapchat marketing efforts to business ROI

How to run an influencer marketing campaign on Snapchat

3 Key Takeaways for Marketers Looking to Expand and Go All-In on Snapchat in 2017

In Carlos’ words…

1. Be real

I often look to DJ Khaled for inspiration (keys to success) – he’s one of the most watched people online today. They key to DJ Khaled’s success has been just being real and he’s set the model of consistency for every brand marketer should aspire to be. What people really want is to be entertained, engaged, and inspired. Think of Snapchat as product storytelling.

2. Take risks

Snapchat is not Facebook, it’s not LinkedIn, and it’s not YouTube – it’s Snapchat. Take risks and tell short, engaging stories on the platform.

3. Develop a long-term strategy

You’re not going to get on Snapchat and see success overnight. There’s no such thing as overnight on social media, but especially on Snapchat. Really start building your strategy over the next 12-18 months. How are you going to first grow your audience? How are you going to keep them engaged long-term? And then, most importantly, how are you going to take that growth and engagement and convert that into sales?

Mentionable Quotes and Shareable Snippets

“If you do anything at all on Snapchat different from your other social media channels, make the focus around storytelling. And if you want to take it one step further, allow others to tell that story for you.”

– Carlos Gil

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!