7th Generation's new 2X Concentrate (two times the strength) Laundry Detergent is a unique combination of plant-based surfactants and enzymes to power out even the toughest stains. Effective in both high-efficiency and standard machines. Truly free and clear of fragrances, dyes and masking agents. Their natural, plant-derived laundry detergent powers out even the toughest stains using only ingredients that do not pose chronic health risks and are safe for the environment.

2X means Two Times the Strength, less packaging which saves energy

Features and Benefits

Non-toxic & biodegradable

Hypo-allergenic

Free of phosphates & optical brighteners

Safe for septic & greywater systems

Not tested on animals

Kosher-certified

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the closely held Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

One of the country's first self-declared "socially responsible" companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered "traditional." Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain—from suppliers and partners to shareholders, customers and its own staff.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Educating This and Future GenerationsSeventh Generation is committed to helping consumers make informed choices. Seventh Generation provides information in several formats: on packaging, on this Web site, in 7Gen News (look in the upper right corner on any Seventh Generation web page to sign up) and in booklets and presentations by Jeffrey Hollender, company co-founder, as well as other members of our community.

Sort - Follow garment care label instructions.Pretreat - Pour directly on stained fabric. Rub gently. Allow to soak before washing.Measure - For standard machines, fill to top line inside cap for medium loads. Use less for light loads or soft water. Use more for large loads, heavily soiled clothes, or hard water.Pour - Pour into washer as it fills with water then add laundry. For HE machines, fill to lower line. Use dispenser if available. Washing full loads helps conserve water.

About Seventh Generation

Seventh Generation's Mission is to inspire a consumer revolution that nurtures the health of the next seven generations.

If they’re truly focused on caring for seven generations of tomorrows, how do they care for what you need today? It’s really quite simple. In caring for the future, they believe they are creating brighter solutions for right now.

Solutions for your home, your family, and your environment that protect and nurture your well-being today, open the door to a more sustainable world for generations yet to come. By making conscious choices, they believe the earth will return the favor and continue to care for us.

Seventh Generation's Aspirations:

Nurture Nature: They care today for the next seven generations of tomorrows.

Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

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