The International SPA Association (ISPA) is pleased to announce that branding expert Sally Hogshead and entrepreneur Daymond John will be the second and third day keynote speakers, respectively, for the 2018 ISPA Conference & Expo at the Phoenix Convention Center in Phoenix, Ariz., from Sept. 24-26.

“Sally Hogshead and Daymond John will tap into our attendees’ strengths to inspire deep connections with their teams and help our spa community soar to even greater levels of success. There will be no shortage of inspiration or takeaways during their keynotes,” said ISPA President Lynne McNees.

In her early career, Hogshead became the most awarded junior copywriter in the U.S. by age 24. After opening her own advertising agency, she went on to create the Fascination Advantage®, the first communication assessment that measures how others perceive you. Researching over one million professionals, her algorithm can pinpoint your most valuable differentiating traits, helping you to communicate more effectively in the workplace.

Daymond John will speak as the closing keynote on day three of the 2018 ISPA Conference & Expo. John first came to prominence as the founder of the clothing brand FUBU, building it into a $6 billion fashion brand. John also appears as a Shark on ABC’s Shark Tank, is a New York Times best-selling author, branding guru and highly sought after motivational speaker. He recently authored Rise and Grind, which profiles the hard-charging routines and winning secrets of individuals at the top of their fields.

The 28th annual event will open with previously announced keynote speaker Shawn Achor, who has become one of the world’s leading experts on the connection between happiness and success. Following Achor, Sally Hogshead will take the stage as the day two keynote speaker, and Daymond John will be the closing day’s keynote speaker. More information about attending the 2018 ISPA Conference & Expo or booking a room at the host hotel, the Grand Sheraton Phoenix, can be found at attendISPA.com.