Here's the bad news... another report of animal mismanagement and ill-handling just out. Bad actors must be identified and reformed by our industry, not by those wanting to shut us down.

Information To Help Your Operations

Audio: World Population Growth Will Impact Your Markets - Dr. Douglas Southgate, Jr., Professor of Agricultural, Environmental, and Developmental Economics, The Ohio State University discusses worldwide population trends and economic growth impact on the future of animal agriculture.

Video: What Are Consumers' Role in Production Practices? - Charlie Arnot, CEO, Center for Food Integrity, shares how consumers' perceptions and roles in understanding current and future production practices is important. From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Agriculture Telling its Story

What Are Affecting World Food Prices? - World food prices have been increasing for the last several months. What are some of the issues and how are consumers approaching the issue? This FoodChat conversation brings perspective from those in ag and food experts.

Ag and Social Media? - Yes, agriculture does use social media. With 2% of Americans involved with ag food production compared to 100% of everyone eats, there is a need for farmers and ranchers to share their story: social media is a major outlet.

Video: What Are the Implications of the Overarching Demand for Food? - Dr. Frank Mitloehner, Associate Professor and Air Quality Extension Specialist, University of California-Davis, asks the question "What are the environmental and economic impacts of choosing to eat meat or drink juice?" This presentations highlights the need for those in agriculture to understand consumer's choices, needs, and desires, with respect to their view of the environment and economy.