Tag : communication

With consumer demands constantly evolving, brands must adapt their marketing and PR approaches accordingly. Natalie Merrix takes a look at which trends communications professionals should be on the look out for in 2019. Podcasts In the last couple of years, we’ve seen a sharp increase…

The Iceland Christmas campaign is a wake-up call for communications people, business leaders, and anyone else who is responsible for how their organisations promote themselves and tell their story. Yes, another one, writes Mark Stretton It graphically illustrates how brands and businesses are moving away…

What do the experiences of a hostage negotiator have to do with the world of PR? This was the first question I asked when the idea of the topic for our next FSC breakfast briefing came up. The answer? EVERYTHING. We recently enjoyed a briefing…