Recipe box company Gousto has unveiled a new brand identity and will launch a new TV advert as part of its next phase of growth.

Built around offering good food to busy families, the revamped brand features a new logo, design and photography with the TV ad set to air on 16 September.

It is the next phase of a major growth strategy for Gousto, which has secured over £28 million of funding since launching and added 22 new recipes earlier this year.

Gousto CEO Timo Boldt said: “Customers have always been at the heart of our business and the new brand and TVC allows us to tell our story, showing customers that we share the same values for putting good food on the table.”

The TV ad was made in collaboration with The Sharp Agency, production company The Gate and director Cosmo Wallace. Media agency The Specialist Works has been hired to run Gousto’s upcoming marketing programme.

“We’re delighted to use our rebrand to reinforce what Gousto stands for and how we can help bring families together over good food,” said Gousto VP of brand and proposition.

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