The company’s CEO Oscar Munoz released a letter addressed to United employees Monday adding more fuel to the fire. In the letter, Munoz called Dao “disruptive and belligerent,” and attempted to defend the company’s actions.

“This situation was unfortunately compounded when one of the passengers we politely asked to deplane refused and it became necessary to contact Chicago Aviation Security Officers to help,” Munoz’s statement read. “While I deeply regret this situation arose, I also emphatically stand behind all of you, and I want to commend you for continuing to go above and beyond to ensure we fly right.”

But social media had nary a moment for Munoz and decided it would be best to repurpose United’s motto. Hence the hashtag, #NewUnitedAirlinesMottos was born and the company was ethered into oblivion.