When you have investment companies losing billions of dollars over something like bundled subprime loans, then you have to consider whether it's important. You probably also want to think about paying off that third mortgage.

American Dialect Society spokesman Wayne Glowka, on the selection of subprime as the Word of the Year for 2007 — quoted in "'Subprime' is word of year 2007". BBC News (BBC). January 5, 2008.