there is a majority opinionthe majority has a unanimus positionthe majority has high statusthe situaiton is in publicthe individual was not reviously committed to another positionindividual has low self-esteemindividual scores high on a measure of authoritarianism

ordered people to administer electric shocks in an adjacent room showed how people respond to the orders from others. Conditions that facilitated conformity are: remoteness of the victim, legitimste seeing commander coformity of all other subjects