Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Intermediaries in Japan

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Executive Summary

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TRENDS

Traditional travel agents are shifting their focus. While these players focused mainly on targeting Japanese travellers with destination-based products, they are facing growing competition from international online players such as Expedia that enable customers to build their own trip from a range of products. Traditional intermediaries are thus seeking to compete by offering a widening range of in-destination experiences both in and outside Japan, thus adding value. In April 2017, JTB for example launched English language bus tours covering popular sightseeing spots and areas difficult to reach via public transportation. Nippon Travel Agency similarly teamed up with Avex Travel Creative and West Japan Railway Company to launch tours based around film locations for the popular Tatara Samurai film in the year.

PROSPECTS

Intermediaries will face a changing environment in the forecast period, with those unable to adapt being likely to lose share. Smartphones are increasingly a major part of many consumers' lifestyles, with consumers becoming increasingly likely to both research and buy travel products using these devices. Online sales in general will drive growth, being expected to see 14% value growth at constant 2017 prices in the forecast period in comparison to the 14% decline expected for offline sales. By 2022, online sales will exceed offline sales.

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