Nissan Opens New Design Studio in Latin America

Nissan creates a new design studio in Latin America called The Box Photo: Nissan

The Box, a new design studio from Nissan in Latin
America, is now open. Built as a creative lab, The Box will challenge designers
to develop new
mobility solutions that effectively bridge the gap between Japanese, Latin
American, and Brazilian cultures and aesthetics.

“The
Box is a key milestone that demonstrates our commitment to secure a sustainable
global future,” said John Sahs, Nissan’s chief designer for Latin America.
“We’re thinking of mobility from a wider perspective that goes far beyond
cars. Nissan is developing new technologies worldwide that are also
transforming the design and shape of our models. We will work and think inside The Box to create
positive and disruptive changes outside
the box.”

The studio features a creative zone (C-Zone), a lounge, and an open concept, which promotes a collaborative work environment. A Japanese Zen garden adds a naturally beautiful and soothing element to the studio and is complemented by a porchlike-area. Designers who work in the studio were responsible for the design of the meeting room table and stairs as well as most of the design that defines the studio’s interior.

According
to Nissan, “The new studio is part of the expansion strategy of Nissan Latin
America, which celebrated five years last April, and will pay a key role in the
company’s global growth. It will work in collaboration with Nissan’s design
studios located in Japan, London, Shanghai, and San Diego.

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