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March 2018

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The third edition of home fashion trade show Heimtextil India and Ambiente India saw 8,443 business visitors from across the Indian subcontinent, up 17 per cent over the prior edition.

The co-located fairs witnessed a display of 2016 home fashion collections from 165 exhibitors who came from seven countries, which included well-known brands from the industry.

For this year's edition, Heimtextil India and Ambiente India joined hands with the Hospitality Purchase Manager's Forum (HPMF) whose members visited the show over the three days.

“The exclusive 'Hospitality Day' on June 23 saw a series of business-centric workshops and buyer-seller meets which was widely appreciated by the exhibitors,” Messe Frankfurt India, the organiser said.

Another feature was 'The special skills zone' where a group of differently-abled people were seen giving a live demonstration of their special skills acquired through Messe Frankfurt's training program.

“The beautiful display of hand-work products in embroidery, tie-dye, candle making, stitching attracted many inquiries and orders for future tie-ups from visitors who visited the fair,” the organiser added.

One more attraction was the Experience Zone with its four unique themes, Metamorphosis, Serendipity, Genesis, and Quintessential, which attracted interior designers and architects.

Attracting more than 500 applications from aspiring designers under the home textiles and home decor categories, the award was sweeped away by three female designers.

The winners include, Riddhi Jain, Akriti Kumar and Nayanika Bhatla who will represent India at Heimtextil and Ambiente in Frankfurt next year. (AR)