What's New for June 22-26, 2015: Xenith Gear Cleaner, powered by Sweat X

Renegade Brands said it finalized a private-label deal with Lowell, Mass.-based Xenith to bring a powerful gear cleaner into the football market.

The company is marketing the new product as a dual-purpose spray designed to clean hard equipment surfaces and to eliminate sweat odor from absorbent pads and gear. The product complements Renegade’s Sweat X Laundry Cleaning Line, which includes a detergent, stain and odor spray and is designed to remove sports stains and odors. Renegade says the Sweat X detergent and laundry line “eliminates 99% of harmful bacteria causing staph and acne from technical fabrics and everyday clothing.” Sweat X inventor and Renegade Brands CEO Cathy Horton said she’s “honored to partner with Xenith” and hopes to turn the new products into “a must for all professional, collegiate and youth football players and programs. Joe Esposito, CEO of Xenith, added, “We are excited to be partnering with Sweat X on an innovative product that we use every day in all helmet reconditioning at our new Detroit manufacturing facility." For information, visit www.SweatXsport.com and www.Xenith.com.