Elsewhere on this site, we focussed on making your site findable with good SEO. But, once the customer has found your site, can he figure it out?

So many websites out there are designed by the clueless who just imitate other websites without realising that there are principles of design that have been developed and are well thought out. Jakob Nielsen www.nngroup.com is the demigod to read when it comes to these principles of design for useability:

But if you are too busy to read the books and need good design, Contact Us.