This marketing course focuses on developing marketing communications as well as advertising and promotional communications, especially in a digital environment. In this marketing course the emphasis is on writing creative copy for use on Facebook, Twitter and other social media platforms. You will learn the basics for blog, public relations, social media, digital marketing, websites and online copywriting.

Learning Outcomes

After completing this marketing course you will learn how to:

Develop marketing communication content as part of an overall digital marketing strategy.

Write engaging marketing content.

Create digital communication content for engaging your customers, who will then choose to spread this content to other customers.

Turn customer conversations into online marketing opportunities.

Prepare effective crisis management communications.

Evaluate the effectiveness of your marketing communications.

Course Content

This marketing course will cover the following content:

The fundamentals of writing marketing communications content.

What kind of content do consumers want to engage with.

Sourcing ideas for content.

How to create engaging content.

Writing an irresistible headline.

Styles and structures to follow to keep the consumer interested, yet aligned to your marketing objectives.

Ensuring the right tone in your communications.

How to generate persuasive emotional communication supported by firm evidence.

Workflow tips.

Content quality control: fact-checking and editing.

Resourceful repurposing across platforms.

Crisis management communications.

Measuring and reporting communications effectiveness.

Intended Audience

This marketing course is suitable for anyone who is in the early stage of their career or new to preparing marketing communications, advertising and promotional communications and is seeking to develop skills in this area. Those new to marketing or pursuing a career in marketing may be interested in our Digital Marketing Course: Strategic Brand Management.

Delivery Style

This marketing course delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows you to work through concepts introduced by the instructor in an application-focused teaching environment. You will challenge your understanding of the concepts and consider their application once back in your individual workplace.

Course Prerequisites

This marketing course has no prerequisites and is open to all members of the public.

Alternative Dates

Additional instances of this course may be available and published on our website. See Marketing Communications Course for more information, or to join the waiting list and be advised when we schedule more.

Sessions

This event is comprised of multiple sessions. Registered participants are expected to attend all scheduled times.