Split raises $17M for its product experimentation platform

The round was led by Lightspeed Venture Partners, with participation from Accel Partners and new investor Harmony Partners. Split has now raised a total of $26.8 million.

The startup allows companies to test out new features and deliver them in a targeted way to select groups of users. Co-founder and CEO Adil Aijaz said the key components of the platform include tools for targeting users and tracking their activity within the product, plus a statistical engine to help businesses understand how feature changes are actually affecting that activity.

While this might sound like just another A/B testing tool, Aijaz argued that it’s very different, because it’s used by the product and engineering team (rather than marketers), and it involves core product features (rather than relatively superficial changes to a website’s appearance and messaging).