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Xbox One exclusive title Killer Instinct is “the world’s most generous demo” according to Microsoft. Ken Lobb, creative director of first-party published Xbox One games, outlined that Killer Instinct is not a free-to-play game.

Why? Because the game is free with Jago available but every extra character will run you $4.99 each. You can also buy the so called Killer Instinct Combo Breaker pack, which includes six characters and offers early access to the first two DLC fighters after launch day.

“I just want to get as many people playing as I can,” Lobb explained. “Some people are like, ‘oh, free-to-play.’ No. It’s not free-to-play.

“What is free-to-play? It’s a thing you really can’t ever own at all. Day one, if you want to buy our game, buy it. You own it. There’s no grind for little coins that unlock things later. None of that.”

“Then if you decide you like Thunder for example, you can buy Thunder for five bucks or equivalent. Maybe that’s all you want, so why should you have to pay forty bucks? Just pay five and then you have Thunder.

“If you buy the $40 pack, there are a couple of other little things you’ll be able to buy, but you’re done. It’s not like there’s some buy coins to unlock thing. That’s why I’ve always said this is not a free-to-play game.”

Is this a good way to sell and advertise a game? Customers will decide this in time.