Tuesday, May 8, 2018

Marijuana, cannabis, pot, weed, grass, reefer, dope, ganga, wacky backy, there are just so many names for the medical or recreational drug, but now in California it's known by another word, legal.

As of January 1, 2018, thanks to Proposition 64 adults twenty-one and over can purchase, possess and consume cannabis in private, or somewhere licensed for marijuana.

But there's one company that's really trying to alter the perception of cannabis and make it's use more acceptable in the mainstream, MedMen.

The premium dispensaries are trying to change hearts, minds and attitudes to it as a recreational drug with their outdoor ad campaigns.
There has certainly been a surge in outdoor advertising for marijuana suppliers since the beginning of the year, but MedMen has certainly tried to make itself appear more respectable with its thought-provoking billboards featuring everyday people like grandmothers, coaches, nurses and business owners.

The 'Forget Stoner' outdoor ad campaign was spotted along SunsetBoulevard and above San Vicente Boulevard in multiple ad locations from April 6 to April 24, 2018.

Meanwhile these 'It's legal' billboards were spotted along L.A.'s Sunset Boulevard and 3rd Street from January 15 to January 17, 2018.

The era of reefer madness is not totally behind us, just look at the challenges from the Trump administration trying to stoke controversy (shouldn't we all be more concerned about the opioid epidemic in America), but you never hear any cases of people overdosing on cannabis.

Daily Billboard isn't an expert on the subject, but we can confirm our favourite part of the whole experience is the munchies, whether we've indulged in weed or not.

UPDATED: Here's another 'activist' billboard from the campaign highlighting the West Hollywood store location, spotted above the Sunset Boulevard car wash on July 4, 2018.

UPDATED: Here's the latest billboard from MedMen with a local flavour thanks to West Hollywood's rainbow crosswalk and explicitly about cannabis, spotted along Sunset Boulevard on August 23, 2018.

Plus here's another ad creative with the rocking Sunset Strip as the backdrop for this legal cannabis billboard snapped along Sunset Boulevard on September 7, 2018.