Project Description

Schaeffler Engineering

B2B Dialogue marketing – Lighting the way

Schaeffler Engineering GmbH specialises in mechatronic system development in automotive powertrains. With their solutions, Schaeffler Engineering supports the future of powertrain development – for traditional and new automotive technologies. So, it was necessary to convince the developers and decision makers in the automotive sector to find out more about a completely new developed control unit.

Task

The new control unit makes the development of powertrain systems easier and more flexible. We now have to convince developers and decision-makers, from two different areas of the automotive industry, with a technical and emotionally-compelling B2B dialogue marketing campaign.

Solution

All the advantages in one box: this not only applies to the new control unit from Schaeffler Engineering, but also to our direct mailing. The result is an eye-catching B2B dialogue marketing campaign that appeals equally to the target groups made up of vehicle construction developers and functional safety decision makers. The focal point of the direct mailing was a branded headlamp – symbolic for lighting the way into the future in rapid control prototyping … just like the new device from Schaeffler Engineering. Personalised cover letters uniquely address respective the target groups and an enclosed flyer completes the direct mailing. Then, our team conducted qualified follow-up phone calls to produce numerous leads.

Services

Strategic Consulting

Concept

Address Qualification

Design

Copy

Implementation

Lead Generation

Convincing Numbers – Response Rate

72 Recipients

Response rate27%

Convinced: 27% of the B2B dialogue marketing recipients requested further information or contacted the sales department.