It’s Time to Get Serious

Media: Stadium SignClient: Army National GuardIndustry: MilitaryPublished: On Spec

Comments: I wanted to get into the heads of the people who would be seeing this banner, namely the students, athletes, parents, teachers, and coaches who attend high school sporting events in the school’s stadium where this banner was slated for display. And since they would ostensibly be there to view an athletic competition I elected to go with a declarative headline associated with their activity (“game”) coupled with a dramatic image. The message is clear: no matter how good you think you are, you’ll be better in the Guard.