Successful, money-making, crowd stampeding online learning comes out of the gate with a strong value proposition. Purpose first. Let’s take a look at what that entails.

An effective value proposition is composed of four key questions.

Why you?

Why should I invest in your offering vs. another?

What’s the benefit of your brand?

Why are you uniquely qualified to offer this learning experience?

Why me?

WIIFM

Are you speaking to me directly or spraying this message across a larger crowd?

How has this learning experience been designed to meet my needs?

Why now?

How timely is this program offering?

Do you want me to purchase now because you are offering it now or because I need it now?

Why this?

Is this lutefisk an item on my grocery list?

I’m going to call a quick time-out to dig a bit deeper on this one.

Why this
In order to define your “why this” you need to ask yourself “What do our learners value?” Your learners may not be able to articulate it. You may have to be a sleuth to really understand it. This insight will catapult your eLearning success because of a subtle and powerful shift from prioritizing the channel of delivery (online learning) to what our target audience values (right content for the right audience as the right time).

Meet Tracy King

As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 17 years in the education industry for organizations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. Learn more at www.inspired-ed.com