Armed with mobile devices as their “anywhere” assistants, today’s holiday shoppers are more informed than ever. The result? Promotion-driven shopping events like Black Friday are no longer anchored on a single day. Consumers are now in the driver’s seat—researching to find the best deals of the season before, during, and after Black Friday, and hatching a game plan to determine what, where, and when to buy. Learn more: goo.gl/4NxFia...

Version 12.2 of AdWords Editor is here, just in time for the holidays. We’ve stuffed this version full of new ad formats and tools for increasing your reach, including support for:Gmail asset-based ads Promotion extensionsVideo extensionsLocation bid modifiersNew built-in custom rules for structured snippet extensions, and non-serving campaigns and ad groups Ad group level ad rotation settings

You can learn more about version 12.2 in the AdWords Help Center: goo.gl/a4GPjK...