g’ that logo looks familiar

Tuesday

Nov 25, 2008 at 12:01 AMNov 25, 2008 at 9:18 PM

“The Boston Globe” recently launched a new arts and entertainment section, “g,” a magazine-style insert which appears in the paper Monday through Saturday. The publication’s choice of a logo caught the eye of one Winchester organization.

Eric Tsetsi

“The Boston Globe” recently launched a new arts and entertainment section, “g,” a magazine-style insert which appears in the paper Monday through Saturday.

The publication’s choice of a logo caught the eye of one Winchester organization.

The Griffin Museum of Photography, located at 67 Shore Road, uses a nearly identical logo for its promotional material, and it happens to be trademarked, according to Paula Tognarelli, the Museum’s executive director.

Tognarelli noticed “The Globe’s” logo shortly after it first appeared.

She subsequently called one of the newspaper’s parent company’s lawyers in New York to explain the similarities.

“My primary reason for calling was to say that down the line I want people to know that we did it first,” said Tognarelli. “We do have a trademarked logo, but I think they’ve altered it enough that they could use it. I’m putting a positive spin on it.”

According to Tognarelli, several people have approached her about the similarities, which she hopes may end up benefiting the museum.

“When people read their paper in the morning they think of us,” she said. “Our point of view is that there is room for both of us.”

Tognarelli said that although the logo is nearly the same, “The Globe” has changed it enough, so that it may not infringe upon their trademark.

“We’re flattered,” said Tognarelli. “I’m not challenging them.”

Unlike the Griffin’s ‘g’, which is a variation of the “Bauer Bodoni” font, “The Globe” has altered the lower portion of the letter so that it connects to form an oval.

“We believe the two g’s can coexist for the different products and services they offer under their trademarks,” said Bob Powers, vice-president of communications and public affairs for “The Boston Globe.”

Eric Tsetsi can be reached at 781-674-7731 or etsetsi@cnc.com.

Never miss a story

Choose the plan that's right for you.
Digital access or digital and print delivery.