5 Things to Consider When Designing Your Brand’s Mascot Costume

Having an
excited mascot in a bright, colourful costume is an excellent way to get people
to notice your business. Not only can it help your brand reach new
demographics, it can make your brand more
personable to your audience. However, this is only the case once you have
successfully designed a mascot that is functional, fun, and practical. To do
this, you have to consider a few different things during the design process of
creating your mascot.

1. Think About What Inspires Your Brand

To create a
base idea for what you want your mascot to be, you need to think about what
inspires your brand and business. A brand that is more focused on paying a
tribute to someone or something, is going to have a very different mascot than
a brand that is focused on supporting local agriculture. By giving some hard
and heavy thought to what inspires your brand, you should be able to start
moving in the direction of shaping your mascot.

2. Think About Your Brand’s Target Audience

Just as
different inspirations are going to result in different mascot designs,
different audiences will have different mascots as well. A mascot for a young
children’s game is going to be extremely different than a mascot for a sports
gym. Thinking about what your target audience is interested in, does, and loves
is crucial to making sure that you nail your brand’s mascot design. This is
especially the case when you are working with character costume plans
specifically. You will want to make sure that your costume is one that suits
your brand’s purposes wonderfully.

Some brands
try to communicate a specific point. For example, a brand that is focused on
bringing awareness of agricultural problems to young kids is going to need a
mascot that is relatable and fun, but is also related to agriculture in a way
that these young kids can understand easily. When you are coming up with your
character costume for your brand, you will need to think about what your brand
is trying to convey. When you put this together with all the other things that
you need to think about, you should be able to have a much more solid
visualisation of what your brand’s mascot should be.

4. Think About What Your Brand’s Mascot Will Be Doing

Of course, it
is a lot of fun to come up with the overall look and design a mascot for your
brand. However, as much fun as it might be to design the mascot, you also have
to think about practicality and functionality within the character costume.
What is the mascot going to be doing? Sometimes, mascots are only there for
meet and greets and to entertain the children who find the mascot engaging.
Other times, mascots are there to dance around, garnering attention in the
busy, bustling city crowds.

What’s
important is that you ensure the costume for your mascot is able to handle the
tasks and actions it has been assigned. For instance, if your mascot has
massive wings, it might make for an excellent mascot for more passive
activities, but such a cumbersome design can become problematic for more
energetic activities. Finding the right fit will be ideal.

5. Think About What Your Team Wants

The final
thing that you will need to consider during the process is what everyone else
thinks of the mascot. Designing a mascot is generally not a solo task. More
often than not, when you are coming up with a mascot for your brand, you will
be working with a team of people from all different areas who can help you out.
If your team doesn’t like the mascot, then you should ask why and strive to
improve the mascot. After all, a mascot that is beloved by employees and
customers alike is going to do better than any other type of mascot.

In conclusion,
most of what you have to think about when creating the character costume of
your mascot is how accurately your mascot portrays the brand’s purpose and
services. While this is no simple task, it is one that will make your brand’s
mascot incredible and memorable to those who see it. Keep these tips in mind to
create a successful mascot costume for your brand.