Media Tips

Most campaigns want to build their email list and Facebook followers, bring in new donors, and/or simply raise the profile of their candidate or cause. In order to avoid the “online advertising consultant surprisingly advocates more online advertising” motif, let’s bypass that and assume for the moment that you’ve already decided to invest a fixed amount online to achieve your goals.
This...

As featured in Campaigns and Elections Magazine.
Some common mistakes in the age of new media, and how to fix them…
As campaigns increasingly incorporate new media into their strategy and budgets, the pressure is on to make sure these new methods are living up to the hype. If you focus on the wrong pieces of your online campaign, you’ll sacrifice time, resources, and possibly, a competitive...