Marketing Strategy

Based on your business objectives, we agree key marketing objectives with you and outline a path to help your business achieve them. We can also work with your existing marketing team, be it as an adviser or in a support capacity, and provide you with the right tools to build your own marketing strategy.

You don’t need to be an expert – whilst there are a few technical terms involved in the process, we’re more than happy to explain everything in plain English.

Strategic marketing process - what usually happens

We thoroughly analyse the current state of the business using techniques like:

Analysis of key issues

SWOT Analysis

Competitor Analysis

Customer Analysis

Customer Service Journey

Customer Segmentation

Having found the answers to these and a few other burning questions, this will give you a good idea of where you would like the business to be, and will form your business and marketing objectives. In turn, these will become the basis of both marketing strategy and promotional planning.

Recent News

STRATEGY SERIES: People

Written by Fiona Vernon | 16 July 2018

Over the next few months we aim to summarise some of our own thoughts on each of the '9 Ps' (yes, you heard it right, things have moved on since the days of the 4 Ps!) of the strategic marketing planning process. We cover the importance of managing these 'controllable, internal' elements of the promotional mix and PEOPLE seemed an apt place to start...