What you need to know in advertising today

Instagram/Gigi Hadid
Instagram has helped foster a unique crop of social media-savvy brands and stars, ranging from the cosmetics company Anastasia Beverly Hills to food influencer brunchboys.

But some of these Instagram-born creators are starting to lose faith in the platform.

Ever since Facebook announced its massive News Feed shake-up last month, many publishers and social-media-dependent brands have been in panic mode, believing that the days of quickly building audiences on the social network organically (i.e. without paying for them) — are numbered.

Now, some are worried they are seeing the same sort of trend unfold on Instagram. Specifically a growing number of creators are worried that fewer people are seeing their posts.

To read more about why small brands and creators are worried that Instagram is choking off their traffic, click here.