KTAR-AM expands to FM in Phoenix

Beginning 1/6 Bonneville’s Adult Hits KPKX-FM (The Peak) is no longer, and its Arizona Sports 620 (KTAR AM) has begun simulcasting on its frequency of 98.7 FM.

“Putting Arizona Sports on FM is an opportunity too big to ignore,” said Scott Sutherland, vice president and market manager for station owner Bonneville Phoenix. “Our live, local and exclusive sports content has never been better. We have world-class local talk personalities who deliver powerful opinions and insights that engage, entertain and positively impact the communities we serve. We also have amazing team partners. And all of this attracts a passionate and loyal audience, which in turn, attracts a lot of marketing interest from small and medium business owners, major brands and C-Suite decision makers.”

The move also brings to a close a decade-long run for The Peak music station. “We want to sincerely thank everyone at 98.7 The Peak for accomplishing great things over the past 10 years,” added Sutherland. With the move, Sutherland said 11 positions are being eliminated.

Arizona Sports is the flagship broadcaster for the Phoenix Suns, Arizona Cardinals, Arizona Diamondbacks, Phoenix Coyotes, Arizona State University and broadcasts Arizona Interscholastic Association prep sporting events from around the state.