Like many millennials, lockdown has forced Ben Francis to change his diet: he is no longer able to eat Nando’s. “It is probably my biggest monthly expense,” he admits. “The money I’m saving now I can’t go to Nando’s is frightening.”

Unlike most millennials, Francis could afford to eat at the chicken restaurant chain for breakfast, lunch and dinner if he wanted to. The 27-year-old university dropout is the founder and majority owner of Gymshark, a fast-growing athleisure brand beloved of fitness-mad youngsters that is determined to take on Adidas and Nike.

The coronavirus crisis has had a devastating effect on businesses across the country, but Francis says that Gymshark has weathered the storm so