Niches are where the riches are – instead of marketing broadly and serving a large segment, focus on going more niche and more focused.

Dominate your market and nail it before you scale it – instead of adding more products and services focus on dominating and adding value to a smaller market segment.

People will pay more than you think – If you offer intense value to your customers, they will pay a premium. If a customer spends $10,000 with you, ensure they get $50,000 (or whatever your numbers are) value from it.

(see more interviews of master marketers in our Infusionsoft marketing series here)