These days, as book publishers resort to cheering themselves up with homilies like "flat is the new up," here's yet another sign that pay-to-publish firms are booming : Lulu.com, a publishing firm in Raleigh, North Carolina, that lets authors publish their own books and sell them directly to their audiences, is set to launch an initial public offering -- in Canada -- worth approximately $48.25 million, with the help of underwriters Genuity Capital Markets and CIBC World Markets, Dow Jones Newswire has reported . Continue reading Self-Publishing Grows in Stature, as Company Takes Its IPO Up North Self-Publishing Grows in Stature, as Company Takes Its IPO Up North originally appeared on DailyFinance on Mon, 11 Jan 2010 16:15:00. Filed Under: Company News , Investing , Media Permalink | Tweet this! | Comments