Sports

6:50 pm

Fri February 1, 2013

UT Advertising Profs to Critique Superbowl Ads

Are you watching the Superbowl just for the ads? You're not the only one.

Four University of Texas advertising professors will live-tweet critiques of the advertisements during the Superbowl game featuring the Baltimore Ravens and the 49ers this Sunday. The will use the hash-tag “SBAdJudge”. UT advertising professor Neal Burns, one of the four professors critiquing this weekend, said he is looking forward to it.

“It is a major event and it creates a large audience," Burns said. "There are several events like that that occur worldwide…soccer, for example.” Advertisers are going at this weekend with a new game plan. In recent years, more advertisers have uploaded their ads online before the game. Burns said this year, the online view count of Superbowl ads pre-kickoff is significantly high. Some ads already have 2 million views. “The number of views that have been delivered already are probably larger, I have no hard data to support this claim, are probably larger than we have ever experience in the past,” Burns said. Burns can be followed @berryboy316. The other professors who will be live-tweeting the game are Kevin Thomas (@kevin_d_thomas), Angeline Close (@angelineclose) and Robert Lewis (@robertjoellewis).