Monday, September 01, 2014

In our neighbourhood, we noticed a billboard for a new beverage called Mad Jack and wondered what it was. Turns out it's a "Premium Apple Lager", with 5% alcohol, brewed by Molson Coors. It was released in Quebec in June of this year and is sold in beer and liquor stores in four-packs of 473 ml cans and six-packs of 341 ml bottles. It is also now available at Beer Store locations here in Ontario for $2.60 (£1.43) a 473 ml can, $14.95 (£8.21) for a six-pack and $56.95 (£31.26) for a case of twenty-four.

Of course, we had to try it. I was expecting an "alcopop" or "cooler" type drink with an artificial aftertaste. Surprisingly, it was more like a shandy or lime & lager with a crispness to it.I asked Molson Coors how they came up with the name of this product. They replied, "Mad Jack refers to both our crazy obsession for creating quality brews with a subtle nod to Molson Coors founder John Molson (sic)".Cheers!