Creatives Meet Business

Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Kara Perez, Founder of bravely, who joined us in February during our roundtable event on Goal Planning. This episode includes SO much about financial goal planning. From the "why" behind the goal to some tactical how-to info, this episode is chock-full of financial goal setting know-how. Without further ado, let's hop in and hear what Kara has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Maggie Gentry Miller, Founder of MaggieGentry.com, who joined us in February during our roundtable event on Goal Planning. This episode uncovers the values behind goal planning and how you can create more meaningful goals for yourself. Without further ado, let's hop in and hear what she has to say!

Looking at values (gratitude, compassion, pride) and understanding how you want to feel in pursuit of that goal, then you're finally ready to create a vision board

10:31 to 14:11 - Vision boarding

Maggie does her board once a year

How do I want to feel? - that's the question she uses when creating a board.

Start with a central image (start in the very middle) - that's the focal point and everything builds around it

After creation, post it in a place that's visible every day

Gratitude journal / journaling - create a gratitude practice

To accommodate pride and the process in pursuit of the goal, Maggie has a piece of paper on the wall with blank slots for the number of client spaces she has available. It's about physically creating space.

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Pei Sim, Founder of The Paper + Craft Pantry, who joined us in February during our roundtable event on Goal Planning. This episode covers measuring success for yourself and ways to goal plan with you AND your business in mind. Without further ado, let's hop in and hear what she has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Neelan Choksi who joined us in November during our roundtable event on Bootstrap. This episode outlines the Growth Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to GROW. Without further ado, let's hop in and hear what he has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Lou Ellman who joined us in November during our roundtable event on Bootstrap. This episode outlines the Valley of Death Stage of Bootstrap Entrepreneurship and includes so much amazing info on how to SELL your way out. This episode is chock full of sales tips, tricks, tactics, and much much more. Without further ado, let's hop in and hear what he has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Danny Gutknecht who joined us in November during our roundtable event on Bootstrap. This episode outlines the Quest(ion) Stage of Bootstrap Entrepreneurship and includes so much amazing info on Danny's Essence Mining model. Without further ado, let's hop in and hear what he has to say!

Created essence mining process from his work in recruiting and combining it with philosophies he'd been studying

Essence Mining steps:

Past

Where did you grow up, what did you enjoy doing as a child, what happened next. Examine narratives about how interests grew. How did those interests move to the next step in school, etc.

Present

What am I doing now that I really care about? Where does time melt away? What am I doing when nothing matters anymore? Whatever that is, do more of it.

Future

We focus our attention on the tension

When you mine your narrative, it helps you be present. If you perform this process regularly, you start learning things. You realize that nothing is ever settled, it's a constant learning process.

13:06 to 16:30 - Self Deception - Answer to Attendee Question

Caps lock / Caps off technique: argument on paper or on computer, argue both sides (one side caps lock, one side caps off). Argue until the argument is done, come back to it when emotions aren't running as high.

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Bijoy Goswami who joined us in November during our roundtable event on Bootstrap. This episode outlines the You Stage of Bootstrap Entrepreneurship and includes so much amazing info on Bijoy's MRE model. Without further ado, let's hop in and hear what he has to say!

In other cool news, listen all the way through the episode for a special gift-away...

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Bijoy Goswami who joined us in November during our roundtable event on Bootstrap. You'll actually hear from him again in two weeks! This episode is the overview of the bootstrap business model and an outstanding overview of the other forms of business models out there. Let's hop in and hear what he has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Ashley Thompson, Managing Director at the Blackbaud Institute for Philanthropic Impact, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about thought leadership and how to get yourself on the path toward that. Because there's so much magic in this episode - let's hop in and hear what Ashley has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Erica Ekwurzel, Founder and Owner of CivicAIM, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how to get to know your donor and how to prospect (with specific examples!). Because there's so much magic in this episode - let's hop in and hear what Erica has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Aubrey Wilkerson, Executive Director of Out Youth, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, he has so much to share about revenue streams and how to play to your strengths for funding sources. Because there's so much magic in this episode - let's hop in and hear what Aubrey has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Meghan Wells, Cultural Arts Division Manager at the City of Austin Economic Development Department, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how to be a better collaborator. Because there's so much magic in this episode - let's hop in and hear what Meghan has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Sally Blue, fundraising coach and consultant, who joined us in August during our roundtable event on Fundraising. As you'll soon find out, she has so much to share about how your vision should be what's driving your fundraising. Because there's so much magic in this episode - let's hop in and hear what Sally has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features Kyle Banahan, Brand Manager for SkinnyPop Popcorn at Amplify Snack Brands, who joined us in June during our roundtable event on Branding. As you'll soon find out, he has so much to share about positioning along with the other p's. Because there's so much magic in this episode - let's hop in and hear what Kyle has to say!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship.

This episode features James Lanyon, Vice President of Strategy and Innovation at T3, who joined us in June during our roundtable event on Branding. As you'll soon find out, he is a fount of knowledge on all things sales AND designing products for your audience. Because there's so much magic in this episode - let's hop in and hear what James has to say!

Most really great salespeople are more like therapists and consultants

Innate ability to get people to lower their guard and talk about real issues

8:54 to 9:32 - Three (3) Need States Someone Will Transact With You For

Ultimately a person or company is going to give you money for one of three reasons:

I need to achieve a goal, get from Point A to Point B

Solve a problem, got stuck somewhere along the way

Satisfy a need, I have a feeling Point B is out there, but I don't know how to get there

9:33 to 12:37 - Don't Stop at the Sale, Create the Product

Sales and product creation are co-conspirators

Create a feedback loop with the honest conversations you have with clients and customers to create opportunities for business

You wear all of the hats as a business owner, but the two that should be worn at the same time are sales person and product creator

Don't just use it to hone your pitch, use it to hone and create your product

12:38 to 14:07 - Pain Scale

Pain scale like you'd see at the doctor's office with a series of faces from 1 to 10 to showcase pain

Solution in search of a problem - when something is created that isn't a pain point for people

Most issues on the far right side of the scale (where they're hurting) aren't being addressed and that's what people need and will pay for

14:08 to 15:00 - Test and Learn Processes

Instead of responding immediately to a good idea and shifting your business model and overhauling your website, send a test email to say 25 of the 500 people in your database with the new idea you have.

Keep repeating until you get 25 "no, I have no interest in this" and then check it off and move on.

15:01 to 17:16 - Lean Business Model Canvas

Most start-ups are forced to do the exercise (if they get any funding)

Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector).

This episode features Kaitlin Maud, Director of Strategy at T3 and independent consultant, who joined us in June during our roundtable event on Branding. As you'll soon find out, she has so much to share about branding overall, but more specifically about leveraging your personal brand for your business strategy. And, she does it in right at 15 minutes! Because there's so much magic in this episode - let's hop in and hear what Kaitlin has to say!