Moose Toys leaps into youth electronics with Really RAD Robots launch

Moose Toys has officially made its leap into the robotics category with the retail launch of its Really RAD Robots line.

This is Moose Toys’ extended move into youth electronics, one of the fastest growing toy categories in the world.

Yakbot is the first in the new range to be released, boasting an array of features including voice recording and play back, sound warping, over 20 different sounds and the ability to self-right after he is rolled along the ground.

Ronnie Frankowski, CMO at Moose Toys, said: “Youth Electronics is one of the fastest growing toy categories globally, and Moose has historically seen huge success within it.

“The Little Live Pets brand has become a household name so moving into Robotics was a natural progression for us. We are so excited to be introducing our Moose magic to Robotics. We are creating robots that are cool, fun and a little bit mischievous, we know our fans are going to love them.”

The range of dolls will be unveiled in full at the toy company’s stand at this year’s North American International Toy fair in New York. It will be part of a wider showcase of new releases for the year ahead.

Melbourne’s Moose Toys has taken the toy industry by storm over the last couple of years. ToyNews sat with Paul Solomon, Co-CEO, to find out the secrets to the firm’s success and what it has in store for the future

While toy sales in the US have taken a hit to the tune of two per cent over the past year, key drivers in the space have been highlighted as youth electronics - the likes of Fingerlings and the growing tech toy space - as well as collectables and arts and crafts.