Global Media: Menace or Messiah? - PowerPoint PPT Presentation

Global Media: Menace or Messiah?. Part II. Are the Critics Right?. According to Demers, critics of global media have failed to: Provide empirical evidence for their claims. Account for social changes that have benefited oppressed groups. Resolve the “approved contradiction”.

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“How can organizations managed and controlled on a daily basis by professional managers rather than the owners (i.e., corporate organizations) be expected to maximize rewards for others (owners) but not themselves?”

The problem with global media critics’ failure to account for social changes:

“The problem with this antichange position is that it is inconsistent with history and a large body of empirical research. During the last century in particular, newspapers have played an important role in legitimating and sometimes promoting (though rarely initiating) the goals of many social movements, which in turn have led to a number of social changes” (94).

The ethic of objectivity came from the “penny press” (one cent newspapers intended for purchase by the general public) which stood in contrast to older partisan newspapers which were attempting to appeal only to the members of their own interest group.

“the more extreme the group, the less coverage it will receive and the less favorable the coverage will be. Conversely, as a rule, the more the group’s goals fall within mainstream values and norms, the more coverage it tends to get and the more favorable that coverage [is]” (103).

An early example of how media have facilitated social change is the “muckraker” journalists in the early 20th century who opposed corruption in the senate and poor working conditions in factories, among other things.

Investigative reporting is part of the modern legacy of the muckrakers.

Investigative reporting is most effectively conducted by big media: “corporate media organizations are the only ones with enough power to challenge big business and massive governmental bureaucracies” (123).

As opposed to owners, who have a direct and vested interest in the profitability of a company, professional managers have no such (direct) interest because they are salaried employees and, therefore, are more interested in professional standards, prestige, and job security.