Our perspective at VantagePoint

Watch a video, create greater value

Recently, we recorded a series of informal conversations with several of VantagePoint Marketing’s key staff discussing how to help our B2B customers create greater value for their customers. If you’ve got 12 minutes, I think you might find these interesting and helpful. The three brief videos are available below, or you can watch them in HD on VantagePoint’s YouTube channel. Each video addresses a different way to increase your value to your customer. Here’s a brief summary of each:

1. Improve customer loyalty. In this video, our team discusses:

the use of customer research and the Net Promoter Score

how to follow up with appropriate action

the increase in market share that will follow when you understand what matters most to your customers

a case study where a doubled Net Promoters Score led to record profit growth

2. Stay relevant to your customers. This 4-minute clip covers:

the importance of your product or service’s relevance to both customers and non-customers

talking about what your customers are interested in, not just trumpeting your great new widget

letting relevance drive your strategy and marketing communication

creating specific communications for specific audiences

how you can help your customers’ business

3. Improve sales effectiveness. This video clip explores:

the importance of sales’ competence, confidence, comfort, and communication

the importance of understanding the buying cycle and all influencers in the B2B purchase process

how a feedback loop can help sales provide marketing with the intelligence to modify products and messaging

At VantagePoint, we want to provide the best value to you, which is one of the reasons we created these videos. Of course, we can only convey a limited amount of information in 4 minutes, so if there is any way we can help explain these topics further to you, we’d love to be of help. Please contact VantagePoint Marketing, and we’ll be happy to set up a time to talk.

Dave McQuaid

Dave helps keep fresh concepts — both verbal and visual — flowing for VantagePoint Marketing’s clients as vice president for creative and digital. With undergrad and grad degrees in journalism, design and theater from Bob Jones University, Dave has put his education and experience to work for over 100 different clients and has nearly 400 regional and national creative and digital awards to his name. When he’s not doing things fast at the office, he’s doing them fast somewhere else — Dave is an avid runner and road cyclist, a frustrated Playstation racer and a close follower of Formula 1 racing.