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Trade Show

Whether your business is large or small, trade show participation can increase your market share in the United States and abroad. Whether it is your first show or you are an experienced manager, evaluating the preparation process should be an ongoing part of planning. Booth design, deciding between an exhibit rental or purchase are only part of the equation for successful trade show programs.

Munich (München), the capital of Bavaria, is considered the “Heart of Bavaria”, is a major trade show and event destination. The rich heritage of the city isn’t just about beer gardens and festivals. Founded by Benedictine monks in the Middle Ages, Munich today is a world-renowned financial and publishing center. The New Munich Trade Fair Centre was the first exhibition centre worldwide to gain the certificate 'Energy Efficient Enterprise' from the technical inspection authorities.

Successful trade show programs and events require careful planning and attention to detail. To continue to grow and develop a program, the post-show evaluation is an integral part achieving objectives for current and future projects.

Is the trade show or special event over when the last box is sealed, flooring packed and the truck is heading back to the shop? As the baseball legend, Yogi Berra said, “It ain’t over till it’s over." Part of determining the return on investment (ROI) is more than tracking the leads and new contacts made at the show.

Exhibitor Magazine reports 72% of U.S. companies are exhibiting overseas to increase market share. There are options for exhibit managers at smaller companies can also “test the waters” in a cost effective way. This article will outline some the options for purchasing shell scheme space, exhibiting in a U.S. pavilion, or possibly shipping a pop-up. Company branding opportunities may be reduced but can still be possible to introduce your company to new markets.