Avaya touts IP telephony kit

Avaya says its presence at Gitex today and for the rest of the week will demonstrate why an increasing number of enterprises around the world are going for its internet protocol (IP) telephony solutions ahead of other providers.

Avaya says its presence at Gitex today and for the rest of the week will demonstrate why an increasing number of enterprises around the world are going for its internet protocol (IP) telephony solutions ahead of other providers. With convergence set to be a major theme for the full five days of Gitex this year, Avaya says its stand, which is laden with its broad portfolio of business communication solutions, will be the first stop for local business executives interested in learning more about the benefits of IP. The vendor’s IP technology, which merges voice, video and data onto a single network, offers enterprises tangible and quantifiable cost-savings, especially when coupled with its value-added services. “Businesses in the Middle East still regard everyday activities, such as sending an e-mail or fax, making a telephone call or using the internet, as separate technological functions,” says Nidal Abou-Ltaif, managing director for Avaya Middle East & North Africa. “Our aim at Gitex is to let our customers know the time and cost savings benefits that can result through merging these activities on a single IP backbone,” he adds. Weaving data communications functions onto one technological capability can have a significant operational benefit for many companies. The region’s financial institutions, hospitals and government departments, for example, which rely on the swift and efficient management of information to operate effectively, can streamline their processes and budgets by migrating to IP telephony. By embedding Avaya applications into the fabric of the business, corporations can make their day-to-day operations more productive and processes more intelligent. “Two other core themes for Avaya at Gitex this week are the emergence of customer relationship management (CRM) and contact centre solutions for specific sectors like banking and telecommunications, and mobility solutions for enterprises across all industries,” says Abou-Ltaif. “Together with IP telephony, these solutions form the heart of Avaya’s communications portfolio ,” he adds.