I commend Alaffia on their commitment to the environment and the under-represented communities of the world; I condemn them for making a terrible shampoo. I really tried to like this shampoo, I really did. I loved the idea and the social responsibility behind the product, but it was really really horrible to use.

First off, the product is very runny. This makes application fairly difficult, and means that you waste a lot more product too. But it’s not something I can’t work with if the product is worth it. It wasn’t. Just out of the shower, the product left my hair feeling very strange- like it had left a soapy deposit, squeaky is the only word I can think of to describe it. Not to mention unbelievably tangled. Then finally, the final test: how your hair feels after drying. The result? Oily at the top (Yarrow extract- dude, get your act together), frizzy at the bottom (um, “natural minerals and vitamins”?), and hooray hooray, the soapy deposit stuck around! Needless to say, this did nothing for my curls.

I think this company is really doing some good in the world, and I could conceivably pay $12 for a GOOD shampoo, but honestly this is ridiculous.

Rating: F-

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