Professional History

Strategic Marketing Advisor

Department: Marketing

Contractor

Industry: Computer Software

From Mar 2007 to Mar 2011

Location:

4 place Danton
LYON 69003
France

• Enabled product and services sales run-rate of $20M through innovative, cloud computing application positioning – resources-to-task scheduling in changing and unpredictable environments.
• Increased revenue by $10M in 1 year, through online and traditional enterprise channels, by developing vertical market positioning utilizing software as a service (SaaS) based Customer Service Management, as well as messaging, marketing programs and product bundles that enabled OEM business opportunities with Oracle, TIBCO and Genesys.
• Entrenched Oslo Software as a premier technology provider and market leader for SaaS based Customer Service Management applications in 1 calendar quarter with analyst and journalist sectors.
• Implemented and supported demand generation and market awareness programs using SEM and SEO to optimize these programs by delivering direct insight into paid and organic search results across all search engines. Resulted in identifying high-potential customer segments, with the optimal sites and search terms to reach them.

Vice President

Department: Marketing

Full-time Employee

Industry: Computer Software

From Apr 2001 to Mar 2007

Location:

1200 Ashwood Parkway
Atlanta, Georgia 30338
United States

• Built the company from concept to product and services sales run-rate of $22M through unique SOA positioning - only on-demand enterprise application development and maintenance platform to create adaptive, event-driven business solutions.• Increased revenue $10M in 1 year through the definition, launch and management of OEM relationships that resulted in Tripwire’s utilization of Agentis SCF for configuration and control, change management and security in their product line.• Recognized by Gartner and Forrester for technology leadership.• Granted an interview, including video and a written article, to the Wall Street Journal.• Implemented and supported demand generation and market awareness programs using SEM and SEO to optimize these programs by delivering direct insight into paid and organic search results across all search engines. Resulted in identifying high-potential customer segments, with the optimal sites and search terms to reach them.

Vice President

Department: Communications and Strategy

Full-time Employee

Industry: Computer Software

From Mar 1998 to Apr 2001

• Reestablished the company to $1B in revenue and profitability within 1 year through online and traditional enterprise channels by instituting and deploying a vertical market strategy, including positioning, messaging and programs such as a high-end data warehouse and OLTP strategy and positioning, as well as database datablade strategy and positioning.• Authored and implemented research and survey initiatives, furnishing foundational data for product strategy within targeted technology markets.• Provided market and analyst research analysis that redefined corporate positioning and messaging that resulted in an individual business unit to address Business-to-Business (B2B) and Business-to-Customer (B2C) products and initiatives.• Identified, researched, negotiated subsequent acquisition of: 1) Ardent by Informix Software 2) Red Brick by Informix Software 3) System Builder+ by Informix Software 4) Stanford Technology Group by Informix Software 5) Illustra by Informix Software 6) Powersoft by Sybase 7) Ascential Software by IBM.• Heightened the company’s press and analyst community standing to a #2 ranking for software infrastructure companies with analyst firms such as Gartner and Forrester, as well as CIO Magazine, Byte Magazine and other periodicals.• Elevated brand awareness with a NASCAR sponsorship.

Director

Department: Strategic Marketing Group

Full-time Employee

Industry: Computer Software

From Oct 1994 to May 1998

• Reestablished the company to $1B in revenue and profitability by instituting and deploying an innovative middleware product strategy, including positioning, messaging and marketing programs such as the Jaguar application server.• Grew the middleware division from less than $20M to $60M in product revenue.• Defined and rolled out one of the industry’s first application server.• Increased the company’s standing to a #4 ranking in technology analyst and journalist communities.

Electrical and Bio-Medical Engineering

Bachelor of Science

Links

All Others

Roger has been a strategic resource in building numerous companies from concept to multi-million dollar businesses through organic growth and M&A. His record of marketing, product marketing and management, channel marketing, and business development success has lead to revenue growth in excess of $40M with established firms such as Ascential Software (Informix Software) and Sybase and $10M with start-ups firms such as Oslo Software and Agentis Software.