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Senior Public Relations Manager

Company: Birkenstock USA, LP

Country/State:Multiple Locations

Location: Novato, CA or SoHo, NY

Required Exp: 7 year(s)

Job Type: Full-Time

Salary Range:
Not Available

Job Description

At Birkenstock USA, LP, our business is a reflection of who we are. We have a passion for our products, an appreciation of their heritage and a genuine belief in their benefits. Our business is a reflection of what we represent - quality products that are comfortable, unique, timeless and respectful of the world around us.

In order to provide quality products and services, we need quality people. We are looking for talented people who share our values of accountability, responsiveness, excellence, teamwork, respect, integrity and a positive attitude.

Position Location:

New York City (SoHo) or Novato, CA

Overview:

The Senior PR Manager will help drive the publicity efforts for Birkenstock’s products and initiatives in the U.S. market and is responsible for communications strategy, positioning, execution and results reporting. This position will coordinate the Company’s response to media requests, craft story angles and proactive pitches targeted to national and regional trade and consumer media; develop media materials including press releases, talking points and other collateral. The Senior PR Manager works closely with counterparts in the Novato, CA headquarters for Birkenstock Americas and with colleagues in the Birkenstock Communications Group in Germany to develop and implement strategies and ensure adherence to corporate standards.

Responsibilities:

• Promote Birkenstock, USA (BUSA) products and initiatives to consumer, trade and business press; field media requests, and develop close working relationships with members of the media to ensure on-going coverage.• Create talking points, press releases, press lists and other materials as needed.• Main point of contact and face of the brand with the media.• Partner with cross-functional teams such as Product, Digital, Social, Marketing and Sales to ensure cohesive messaging and maximum exposure.• Ongoing management of media contact lists.• Handle all communication program reporting.• Manage external partners as required.

Perform other projects and duties as assigned.

Job Requirements

Position Requirements/Qualifications:

• Minimum of five (ideally seven to ten) years of hands-on media relations experience in consumer goods, premium branded footwear or apparel strongly desired. Agency experience is a strong plus.• Established relationships with consumer lifestyle media.• Solid knowledge of footwear industry and a passion for fashion.• Demonstrated ability to create results-driven communications campaigns that align with business objectives. • Ability to work collaboratively with various business units across a global corporation.• Strong media relations experience with ability to think creatively and generate new story angles.• Demonstrated ability to work under pressure, meet deadlines, and handle multiple projects simultaneously.• Must be a strategic thinker who is a dedicated and responsive team player.• Proficient in Microsoft Office, Outlook, Excel; Database Software, Internet software and Basecamp.• Excellent interpersonal, communication, and presentation skills.• Bachelor’s degree (B.A. /B.S) from four-year college or university; and five years related experience and/or training; or equivalent combination of education and experience.• Must be able to travel as needed to California and to several trade shows per year.• Must be able to lift and carry sample bags weighing up to 25 pounds.

To apply, please send cover letter with salary requirements and resume to: careers2016-10@birkenstockusa.com. Subject line should list “Senior PR Manager”, and please let us know you found the position on Malakye.com!

At Birkenstock USA, LP, our business is a reflection of who we are. We have a passion for our products, an appreciation of their heritage and a genuine belief in their benefits. Our business is a reflection of what we represent - quality products that are comfortable, unique, timeless and respectful of the world around us.

In order to provide quality products and services, we need quality people. We are looking for talented people who share our values of accountability, responsiveness, excellence, teamwork, respect, integrity and a positive attitude.

Position Location:

New York City (SoHo) or Novato, CA

Overview:

The Senior PR Manager will help drive the publicity efforts for Birkenstock’s products and initiatives in the U.S. market and is responsible for communications strategy, positioning, execution and results reporting. This position will coordinate the Company’s response to media requests, craft story angles and proactive pitches targeted to national and regional trade and consumer media; develop media materials including press releases, talking points and other collateral. The Senior PR Manager works closely with counterparts in the Novato, CA headquarters for Birkenstock Americas and with colleagues in the Birkenstock Communications Group in Germany to develop and implement strategies and ensure adherence to corporate standards.

Responsibilities:

• Promote Birkenstock, USA (BUSA) products and initiatives to consumer, trade and business press; field media requests, and develop close working relationships with members of the media to ensure on-going coverage.• Create talking points, press releases, press lists and other materials as needed.• Main point of contact and face of the brand with the media.• Partner with cross-functional teams such as Product, Digital, Social, Marketing and Sales to ensure cohesive messaging and maximum exposure.• Ongoing management of media contact lists.• Handle all communication program reporting.• Manage external partners as required.

Perform other projects and duties as assigned.

Job Requirements

Position Requirements/Qualifications:

• Minimum of five (ideally seven to ten) years of hands-on media relations experience in consumer goods, premium branded footwear or apparel strongly desired. Agency experience is a strong plus.• Established relationships with consumer lifestyle media.• Solid knowledge of footwear industry and a passion for fashion.• Demonstrated ability to create results-driven communications campaigns that align with business objectives. • Ability to work collaboratively with various business units across a global corporation.• Strong media relations experience with ability to think creatively and generate new story angles.• Demonstrated ability to work under pressure, meet deadlines, and handle multiple projects simultaneously.• Must be a strategic thinker who is a dedicated and responsive team player.• Proficient in Microsoft Office, Outlook, Excel; Database Software, Internet software and Basecamp.• Excellent interpersonal, communication, and presentation skills.• Bachelor’s degree (B.A. /B.S) from four-year college or university; and five years related experience and/or training; or equivalent combination of education and experience.• Must be able to travel as needed to California and to several trade shows per year.• Must be able to lift and carry sample bags weighing up to 25 pounds.

To apply, please send cover letter with salary requirements and resume to: careers2016-10@birkenstockusa.com. Subject line should list “Senior PR Manager”, and please let us know you found the position on Malakye.com!