23Availability of TV/movie/video content online as a reason for not subscribing to cable or satellite TV

Factor level

2016

2017

Source: CIRA research March 2017
2016: n=267
2017: n=359

TOTAL MAJOR/SOMEWHAT A FACTOR

55%

57%

A major factor

29%

32%

Somewhat of a factor

26%

26%

Not really a factor

24%

22%

Not a factor at all

16%

17%

TOTAL NOT A FACTOR

40%

39%

Don’t know

5%

3%

24Considered cancelling cable or satellite tv due to availability of TV/movie/video content online

Considered cancelling

2016

2017

Source: CIRA research March 2017
2016: n=896
2017: n=807

Yes

26%

35%

No

70%

60%

Don’t know

4%

5%

25Likelihood of cancelling cable or satellite TV service in next 3 months

Likelihood of cancelling

2016

2017

Source: CIRA research March 2017
2016: n=237
2017: n=283

TOTAL LIKELY

30%

32%

Very likely

7%

11%

Somewhat likely

23%

20%

Neither likely nor unlikely

25%

23%

Somewhat unlikely

24%

19%

Very unlikely

17%

23%

TOTAL UNLIKELY

41%

42%

Don’t know

5%

2%

26Concern about online identity

Level of concern

All respondents

Age

18-34

35-54

55+

Source: CIRA research March 2017
Breakdowns by age will have a lower base.
n=1,200

TOTAL CONCERNED

81%

72%

84%

85%

Very concerned

44%

31%

45%

54%

Somewhat concerned

37%

42%

39%

31%

Neutral

12%

20%

11%

8%

Not very concerned

4%

4%

3%

4%

Not concerned at all

2%

2%

1%

2%

TOTAL NOT CONCERNED

5%

5%

4%

6%

Don’t know

1%

2%

1%

1%

27Experienced or witnessed cyberbullying

Experienced/witnessed

All respondents

Age

18-34

35-54

55+

Source: CIRA research March 2017
Breakdowns by age will have a lower base.
n=1,200

Yes, I have experienced it

9%

15%

10%

3%

Yes, I have witnessed it

24%

36%

25%

12%

No

65%

45%

64%

82%

Don't know

4%

7%

4%

3%

28Reluctance to use social media/online discussions due to cyberbullying

Reluctanct usage

All respondents

Age

18-34

35-54

55+

Source: CIRA research March 2017
Breakdowns by age will have a lower base.
n=1,200

Yes

26%

27%

28%

23%

No

55%

57%

58%

51%

Don't know

6%

8%

5%

6%

Doesn't apply

13%

8%

9%

21%

29Incidence of creating a website

Created a website

All respondents

Age

18-34

35-54

55+

Source: CIRA research March 2017
Breakdowns by age will have a lower base.
n=1,200

Yes

23%

33%

24%

13%

No

76%

65%

75%

86%

Don't know

1%

2%

1%

<1%

30Reasons for creating website

Reason

Very important/somewhat important

Source: CIRA research March 2017
n=272

Promoting your work or business

65%

Having an online presence that is not owned by a social media site

61%

Controlling or shaping your online identity

50%

Promoting yourself

49%

For possible to-be-determined future uses

49%

To host/share a blog

40%

31Impact of websites on perceptions of businesses/organizations

Impact level

2016

2017

Source: CIRA research March 2017
n=1,200

Having a website makes a business/organization look more credible.

61%

63%

I generally have a better impression of businesses/organizations that have a website.

56%

60%

I am more likely to do business with a company that has a website.

53%

59%

I am more likely to donate to a not-for-profit organization that has a website.

37%

44%

I don't trust businesses/organizations that do not have a website.

36%

39%

It generally doesn't matter to me whether or not a business/organization has a website.

21%

19%

32Population vs. domain count by country

ccTLD

Country

Last Period Domain Count (June 2017)

Population (CIA World Factbook, July 2017)

Note: .eu has been removed in order to focus on specific countries. For accuracy, we are excluding .cn and .tk due to a change in registration rules within .cn and a differing business and measurement model for .tk.

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