The Avril Lavigne Foundation Taps Crowdfunding to Raise Money for Kids in Need

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The Avril Lavigne Foundation has launched The Rockstar Room, a new fundraising campaign utilizing crowdfunding to tap into her large, loyal fan base to raise money to support children and youth with serious illnesses and disabilities.

The Rockstar Room has really given us a unique opportunity to leverage technology to provide creative ways for our fans to give back.

Santa Monica, CA (PRWEB)August 30, 2012

The Avril Lavigne Foundation has launched The Rockstar Room, a new fundraising campaign utilizing crowdfunding to tap into her large, loyal fan base to raise money to support children and youth with serious illnesses and disabilities. Avril Lavigne released a video earlier this week inviting her fans and supporters to help her achieve her goal of helping kids with serious illnesses or disabilities feel like Rockstars by visiting the Rockstar Room to show their support.

By visiting The Rockstar Room her fans and anyone else who wants to contribute to this great cause can choose different donation levels and know exactly what their money is going towards. Options range from $5 for guitar picks for a sick kid, $50 for a keyboard, or $1,000 to help a kid write, perform, and record their own unique song. Contributors receive rewards for their support.

Additionally, as part of their overall goal to provide a variety of options for Avril’s fans & supporters to give back in fun ways, the Avril Lavigne Foundation will also announce a memorabilia auction & release a “secret item” in the Rockstar Room over the next month. “The Rockstar Room has really given us a unique opportunity to leverage technology to provide creative ways for our fans to give back,” said an Avril Lavigne Foundation representative.

Global Philanthropy Group, which works for the Avril Lavigne Foundation, tapped Invested.in, a Santa Monica based startup, to provide the underlying technology powering the campaign. Trevor Neilson, Co-Founder at Global Philanthropy Group, said, “We believe that crowdfunding is a critical part of the future of philanthropy, democratizing the process of giving and enabling small gifts to make a major impact. Invested.in is a model for what we believe will be at the core of non-profit fundraising 5 years from now.”

About Invested.in:
Invested.in is the worldwide technology leader in crowdfunding. Invested.in provides a comprehensive web-based platform that manages social fundraising efforts from start to finish. The company's grassroots fundraising solution is available to all individuals, businesses, and charitable organizations. Visit: http://invested.in

About The Avril Lavigne Foundation:
Award-winning singer/songwriter and philanthropist Avril Lavigne created The Avril Lavigne Foundation in early 2010. The Avril Lavigne Foundation R.O.C.K.S.: Respect, Opportunity, Choices, Knowledge, and Strength in support of children and youth living with serious illnesses or disabilities by partnering with leading charitable organizations to design and deliver programs, raise awareness and mobilize support. To learn more, visit: http://www.theavrillavignefoundation.org.