Monthly Archives: August 2015

An advertising executive recently called us baby boomers “brand-promiscuous.” It’s like being labeled a slut, but in a good way. Let me explain… According to an October 2014 article in the AARP Bulletin, most of Madison Avenue – that bastion of creativity in advertising – is ignoring us boomers in favor of a younger demographic. […]

Wallis Simpson, the American divorcee for whom King Edward VIII abdicated the British throne back in the 1930s, is credited with saying, “No woman can be too rich or too thin.” Well, ladies (and gents, too, for that matter), medical science tells us otherwise – at least when it comes to the “thin” part. A […]

The experts tell us that, at the end of life, hearing tends to be the last of our senses to go. But at mid-life, it’s often one of the first to wane. This age-related hearing loss is called presbycusis (toss that word out at your next cocktail party). As we age, structures inside our ears […]

The youngest of us baby boomers turned 50 in 2014, at a rate of one every 7 seconds. Know what that means? For the estimated 12,500 people a day who hit the half-century mark last year, it’s time for a colonoscopy, the gold-standard screening test for colon cancer. Call it a mid-life rite of, um, […]

Roxanne Jones

By day, Roxanne Jones is an award-winning freelance copywriter specializing in health and medicine. She launched Boomer Haiku, a humorous blog about life as a baby boomer, in 2015, and a Boomer Haiku greeting card line in 2016 (available at 6 Maine stores; visit www.boomerhaiku.com/shop/ to learn more). Born and raised in Brunswick, she left Maine after high school (Class of 1971) and, after living in Massachusetts and California, came screaming back to her home state in 2006. She enjoys chardonnay, laughing at the foibles and frustrations of getting older, and contemplates plastic surgery to get rid of the wattle on her neck.