About This Job

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Blizzard Entertainment has served as a fundamental force in competitive gaming for over 15 years. With our global esports initiatives continuing to expand, evolve and reach new audiences, we’re searching the world over for talented people who are as passionate about the amazing competition taking place in our games as we are.

Activision Blizzard Esports Leagues (ABEL) serves as the operational foundation and partnership hub for the Overwatch League and Call of Duty World League. ABEL is uniquely positioned to create long term value via the commercialization of the esports portfolio through brand partnership and media rights sales. Leading the charge, the Overwatch League represents one of the first truly global esports leagues, combining the best of traditional sports and esports. Overwatch League saw great success in its inaugural season as they signed 12 world-class teams, launched compelling programming to a diverse international audience and quickly became the most commercially successful esports program in history. Similarly, the Call of Duty World League team successfully launched the Global Pro League and has continued to grow the already popular Call of Duty esports scene.

As Director, CRM Strategy and Analytics you will lead the development and implementation of CRM strategy to recruit and build long term relationships with fan and player cohorts across our esports properties.

Responsibilities:

Create the CRM vision for ABEL and develop plans for each League to recruit and build long-term relationships with identified fan/player cohorts

Drive implementation of global fan promotions and incentives, ensuring they are properly managed, executed, and measured with a focus on continual optimization of our acquisition and retention strategies