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Who can give permission?

We supply worksheets to schools in UK & abroad. We have now sent three newsletter to subscribers who have either bought from us in the last year or who have opted in through our web site, we have had an unsubscribe level of less than 1%.

We would like to extend our mailing to schools in our area. At a recent 'Meet the buyers' morning organised by the County Council, who oversee schools but do not control the day to day budget, we were told we could email them and were subsequently given the email addresses of all the schools.

My concern is that if we send a newsletter to all the schools, this could be regarded by them ( and Campaign Monitor) as spam and if there is a high level of unsubscribes or spam complaints we could be stopped from using Campaign Monitor.

You're right that it could be considered spam. Our permission rules require that the individual you're emailing have explicitly and directly asked for that email. Being provided the email address by someone else wouldn't comply with that.

A CEO of an organisation likes our product & says, ' this could improve our profits, email all my managers, they have delegated budgets & buying authority'. We email them & it's considered spam, we don't & we are taken off the company's approved supplier list.

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