Pets Lifeline makes love connections

Forget about candy and roses. Pets Lifeline has its own expression of love: an adorable cat or kitten.

Nancy King, the shelter’s executive director, suggests there’s nothing like the unconditional love of a cat.

Carlos is one of the handsome guys looking for a permanent home.

Since the beginning of the year, the shelter has been offering discount adoptions for black cats or those with touches of white – the cats that sometimes are overlooked in favor of those perhaps considered more colorful or striking. Now, that discount has been extended to include all cats and kittens awaiting adoptive homes.

The adoption fee is $30.

King said the reduced fee is an effort to promote adoptions and make room for the flurry of furry (and sleek) felines expected as kitten season gets underway.

Pets Lifeline began its “Start Your New Year in the Black” campaign in January and has been featuring black and tuxedo cats regularly on its Facebook page. Tabbies, Torties and numerous others will now join the spotlight.

The 30-year-old nonprofit animal shelter is located at 19686 Eighth St. E. Hours are from noon to 5 p.m. Tuesday through Friday and from 11 a.m. to 5 p.m. Saturdays.