WINN-DIXIE UPGRADES CHAIN'S DAIRY BRAND

JACKSONVILLE, Fla. -- Winn-Dixie has introduced a new corporate brand in its dairy departments, and ultimately plans to offer 3,000 items throughout the store under the Winn-Dixie brand, chain officials told SN.Milk, cheese, orange juice, sour cream and other dairy products under the new Winn-Dixie label will replace the company's old Super brand name. Officials targeted the dairy department for the

JACKSONVILLE, Fla. -- Winn-Dixie has introduced a new corporate brand in its dairy departments, and ultimately plans to offer 3,000 items throughout the store under the Winn-Dixie brand, chain officials told SN.

Milk, cheese, orange juice, sour cream and other dairy products under the new Winn-Dixie label will replace the company's old Super brand name. Officials targeted the dairy department for the release because of its "high penetration," an official with the chain said, character