What Every Newbie Should Know About SEO

Digital marketers seem so adept and very knowledgeable about it. Even industry experts will always tell you that SEO is the in-thing to do. But individuals who may have been introduced to the world of the Internet just recently may be at a loss as to what this SEO thing really is.

While one can simply get SEO services in Brisbane and leave all the work to the experts, it still pays to have at least basic understanding of this marketing strategy.

More than an Acronym

SEO or search engine optimisation is a series of processes or activities that you do in order to gain more traffic into your own website. This is done by making sure that the world’s major search engines like Google and Bing adequately and correctly recognise certain elements of your website.

Traffic

A number of individuals who use a variety of Internet-enabled devices visit every website. The number of persons who visit a particular website is called traffic. You can consider this as the number or volume of persons who will visit your house at any given time.

Why Get Traffic?

If you use your website only to post whatever it is you like posting, you do not need to generate traffic. However, there is a reason why you put up a website in the first place. Either you want to share something or you want to be recognised by others. Either way, you need to be known by the very same people you want to attract or share something to. This is the reason why you need to get traffic.

How does SEO Help?

When people use the Internet to search for something, they use platforms like Google or Bing. These search engines then begin the task of finding websites that are considered ‘relevant’ to the word being searched. Google and Bing employ a complex set of algorithms to determine the exactness of fit of websites to the search parameters.

So, websites that meet the requirements of these algorithms will be ranked-ordered in the results page. The higher a website is in the results page, the greater is the chance that the person will visit it.