Change Model - Kotter

Change Phases

Often, creating
value requires significant change. John Kotter
concluded in his book "A force for Change: How Leadership Differs from
Management" (1990) that there are eight reasons why many change
processes fail:

Allowing too much
complacency

Failing to build
a substantial coalition

Understanding
the need for a clear vision

Failing to
clearly communicate the vision

Permitting
roadblocks against the vision

Not planning and
getting short-term wins

Declaring
victory too soon

Not anchoring
changes in corporate culture

To prevent making these
mistakes, Kotter created the following eight change phases model:

Establish a
sense of urgency

Create a
coalition

Develop a clear
vision

Share the vision

Empower people
to clear obstacles

Secure
short-term wins

Consolidate and
keep moving

Anchor the
change

According to
Kotter, it is crucial to follow the eight phases of change in the above
exact sequence.