European Women Are Obsessed With This Lingerie Brand

In the unmentionables department, we all have our favorites, whether it’s a comfy boy short, a lace-adorned bra or sexy sleepwear. A sense of femininity and confidence comes along with great underwear, and Italian lingerie label Intimissimi knows it.

Famous in Europe for its wide range of skivvies from basics to bridal, the Verona, Italy–based company designs to enhance a woman’s body no matter her shape or size. Even extended sizes are available—huzzah! And the vast assortment comes at an affordable price point, despite the illusion of being far more expensive. This means you can stock up on gorgeous sets, mix and match basics and rest easy in comfy-chic PJs. The brand is a hub for gifts too, from engagement presents to bridesmaids’ goodies to a special holiday treat for a girlfriend.

Currently, Intimissimi has more than 500 stores in Italy and 1,300 worldwide. (It just hosted a spectacular ice show in Verona for which Chiara Ferragni designed skaters’ costumes using the brand’s lingerie. Oh, and Andrea Bocelli performed—major!)

Now you can get in on the goods (and become a huge fan, trust us), as Intimissimi just launched its first store in NYC and e-commerce site in the US. Twenty additional stores are set to open on the East Coast and West Coast soon.