An Overview of Pay Per Click Advertising and Its Benefits

Pay per Click advertising was first founded in the year 1997 and it is shortly called as PPC. It is one of the widely used internet marketing technique and this technique is also called as pay per click search marketing. In PPC, the companies should bid on particular keyword in live auction. When the user queried in search engine then the search engine will provide a list of results along with ad copy. These advertisements may appear at any place in that result page that means it may appear at bottom or top or right hand side or at middle of the page. Commonly, it will appear at right hand side in the result page. These advertisements are related to the content of the website. These advertisements are mostly provided by Google called as Google Adsense.

The benefits of PPC (Pay per Click): Pay per Click advertising provides several benefits to the advertisers and for people who are looking to do business through internet. First and foremost Pay per Click is an efficient tool which drives the sales to the client website in very short period of time. Like Search Engine Optimization campaigns in which you will see the immediate results, PPC can also generate the leads to the client website within minute of launch. These advertisements will pay the money when a visitor clicks on the advertisement, in theoretical explanation every click is a potential sale.

This PPC advertising also increases the traffic to client website. According to IAB (Internet Advertising Bureau) survey this PPC advertising is occupied top place above the Search Engine advertisements. It got 27% more votes than search engine advertisements because it attracts web users.

The payment through trusted RSS feeds: Yahoo! is one of the most trusted and most popular search engines which will get the payment on these PPC; here yahoo will provide an index to your advertisement, but there is no guarantee where your advertisement will appear. If someone clicks on the advertisement, then Yahoo will get the money and get benefited from this.

Yahoo is using paid inclusion program which makes the guarantee indexing for your advertisement. This paid inclusion program is the best, which is used in SEO conjunction and it is not a standalone solution for those who are getting their new customers.Hope, you might have understood how to get benefited from pay per click search marketing concept through this article. All the Best for you Internet Business!!!