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Self-image is becoming more and more prevalent in todays world with the development of technology and new marketing strategies depicted through the media Mass media has completely altered the image of the human body men and women and what it should be shaping an unrealistic and harmful ideology in the minds of society With advertisements being virtually impossible to avoid in societies current state television magazines billboards smartphones etc the exposure to impractical ideologies is at an all time extreme The exposure effect through mass media develops these ideologies at a subconscious level which then develops into a social inheritance In Julia Woods book Gendered Lives she quotes ads affect what people consider attractive persuade purchases define feminine vs masculine and alter our perceptions of beauty Wood 274 She later goes on to say These unrealistic images of men and women that were exposed to from the media encourage us to see ourselves by comparison as inadequate Wood 285 Though mass media influences these ideologies for men and women women obtain the most pressure by influence The common term sex sells is a marketing strategy commonly known throughout the marketing world as well as the American culture This marketing strategy though applied to both genders is bias to the female genderIn 1924 the American Association of Advertising Agencies published the advertising code of ethics which stated that the following practices were unethical If one were to evaluate each ethical code they are rather vague in nature allowing an advertiser to push the limits of what is actually acceptable to advertise about a product or service Ball AversFemales are being shown in advertisements all over the world as flawless models with incredible figures perfect skin voluptuous curves and overall intrinsic beauty With the exposure to such images women are getting an idea of beauty at much younger ages altering their view of what beauty is This

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