DJI has a big announcement coming at the end of this month. Any thoughts on what it could be?

DJI is hosting an invitation-only event between 11 a.m. and 1 p.m. ET on May 24 in New York City. The details are pretty limited except for the event’s incredibly vague titled, “Seize The Moment.”

The invitation for DJI’s upcoming event

My bet is on the DJI Spark — a drone that resembled a miniature version of the DJI Mavic. It is unclear what the Spark drone is intended to be used for, though it could fill one corner of the market where DJI is still lacking: low-cost, toy drones. DJI’s cheapest drone available is still about $400-$500.

Others have suggested it could be DJI’s first racing-focused drone.A DJI spokesperson would not confirm or deny the existence of a “Spark” drone. But, a trademark for the name “Spark” was filed by DJI on March 6, 2017.

Even if it’s not Spark, my bet is still on DJI announcing a new drone. While the drone maker occasionally tries to market itself as not just a drone company but rather a photography company, it’s ultimately still a drone company. And it already utilized the recent NAB show in Las Vegas to make tons of non-brand-new-drone announcements, including its FPV DJI Goggles, DJI Circle customer service program, a Hasselblad Frankendrone, the Ronin 2, the new Cendence remote controller, and the Crystal Sky bright monitor.