What is Sales Enablement? Sales Enablement shows a change in the state of mind of B2B sales. As B2B sales are becoming more complex and competitive, it is necessary to implement methods, tools and processes to improve the efficiency of your sales and marketing teams. Sales...

Did you know that an employee spends, on average, a quarter of their time managing their email? So email is THE communication channel par excellence, particularly for sales people. But an email can very easily be boring, inefficient or impersonal. This can further diminish its...

So here is the second part of our article “Sales Directors: the 7 essential tools and methods to use in 2016!” In the first part, we presented the following tools and methods: 1 : Work hand in hand with marketing 2 : Rely on collaborative work 3 : Start using Social Selling...

If there are two fields that are evolving increasingly rapidly, they are the fields of sales and marketing. In fact, for a long time, these two professions “purred along” with very little questioning of diehard habits… However, they are now in the process of changing for multiple...

The Internet has seriously upended the relationship between B2B buyers and sellers. A dozen years ago, buyers were much less informed about your company, products, and competitors than they are now. Back then, social media was in its infancy and it was much more difficult to...