Smithers Apex is pleased to announce that the 8th edition of Cleaning Products Europe 2016 will be taking place 8-10 March in Rome, Italy, featuring a global delegation from across the supply chain, including household and I&I cleaning products manufacturers, chemical suppliers, regulatory bodies and retail representatives.

Bringing together 150 key stakeholders, this year’s programme will feature key presentations by some of the biggest names in the industry including Novozymes, Dow Chemical, A.I.S.E., P&G, Church & Dwight Co. Inc., Lonza, Surfachem and Euromonitor International.

Additionally, this year’s programme is filled with high quality, innovative and timely discussions focusing on answering the challenges in reference to the circular economy, discussing disruptive innovations such as waterless cleaning, provide an EMEA market update and share how to increase consumer engagement. Cleaning Products Europe 2016 will also offer a half day workshop on 8 March focuses on Innovation and Bio Based Ingredients Development. Novozymes will be facilitating this interactive workshop, where open discussion and feedback, is welcome.

According to Kimberlee Rohrer, Conference Producer for Smithers Apex, “Cleaning Products Europe 2016 is the industry’s premiere event that key stakeholders simply can’t afford to miss. With such a diverse speaker line-up, 150 delegates, numerous networking opportunities and a 2-day programme filled with dynamic content around consumer trends, innovation and collaboration, Cleaning Products Europe 2016 is quickly promising to become the industry’s must attend event.”