Very excited to have the artist behind Parima Creative Studio here today :) I adore Patricia's work, and you'll probably recognize a few of her pieces that pop up on Pinterest quite a bit! I featured one of her type prints a few weeks ago and am so glad she was able to answer a few questions about what inspires her creative process.

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Who is your perfect customer? Does she have a story?
My perfect customer is someone who is not afraid of color and being a little bold. This person has an eclectic style that includes a bit of glamour and elegance to their decor.

You use such bold, vibrant colours, why?
I think that color is one of the most beautiful things this world has to offer. It has the ability to change moods and set tones in an instant. I use bright and rich colors because they are the ones that give the most sense of joy and positive energy. I sometimes will create pieces that are more toned down and peaceful, but bright and bold colors is where I live.

The graphic elephants & flamingos are so fun, what made you start that collection?
The animal silhouette prints are composed of elements that I created over a long period of time, but not necessarily for this purpose. I created the patterns almost a year ago, just for fun. I have an entire folder on my computer with several dozen different patterns. I didn’t know exactly what to do with them, but I knew that they would serve a purpose one day. The flower elements, are from my flower prints. I really like way they look and wanted to incorporate them in another aspect of my work.

I love the way text looks when it’s created by images. So I had originally decided to combine the flowers and the patterns together within text. I played around with the idea and in the process found that the surface area of text was too limited and wanted something larger that would better highlight the combination of elements. Animals came to mind. I immediately sketched up an elephant, and added the flowers and patterns. I instantly fell in love with the way it looked, and soon I created different flower and pattern combinations.

After the success of the elephants, I decided to create a flamingo version (at the time I had no idea they were in style), and those have taken off as well. I plan on adding a whole zoo of them in the near future.

I love the prints that mix your beautiful paintings with lovely type, what inspires those combinations? I have a whole collection of quotes that I have written in different stages of my life. They are words I try to remember and live by so I wanted to write them out in a way that could be beautifully displayed and continue to inspire me. I played with different fonts, patterns, and images until they looked just right.

Is there a cool back-story behind one of your prints?
The thing I love about art is that most often than not there are “happy accidents”. Elements that I didn’t mean to create, but now it’s there and it works! A lot of my work is composed of “happy accidents”, as I am constantly experimenting with different techniques, mediums, shapes, fonts, and colors.

What is your favourite item in your store?
I love all of my pieces. There is a little piece of me in each one of them, and I often time have a hard time saying goodbye to an original piece when it gets sold. I secretly want to keep them all to myself. Though it is an amazing feeling to know that someone (especially someone who is not related or a friend) loves your work enough to want to hang it in their space. But the one I love the most is the Coral and Gold piece. It is the one that started it all for me. The one that encouraged me to pursue my dreams of becoming a full time artist. There are only prints available of this piece. The original stays with me as a constant reminder of how far I have come and to never stop pursuing my dream.

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Thankyou so much Patricia! I love your answer for that last question :) It's always one of my favourite answers to read (I ask it to every artist I feature), but I love that you keep Coral Gold - I'm such a sentimentalist like that too! Truthfully, I don't know how artists ever sell original work haha

You can find more of Patricia's work in her etsy store (she even has iPhone cases!) & read more about how she got started on her website.