SAINT LEO, Fla. – The Saint Leo
University Department of Athletics has partnered with Rojo Research
in an effort to enhance the Lions’ fan experience, selecting
the LOYALTIVA fan loyalty platform to help increase attendance and
revenue at events in conjunction with its current loyalty program,
ROARwards.

“We are very excited to announce our partnership with Rojo
Research, and are looking forward to utilizing LOYALTIVA to help
expand ROARwards this year,” said Associate Athletics
Director John Semeraro. “The LOYALTIVA platform opens
up so many possibilities to enhance the overall fan experience and
share the pride associated with being an active supporter of the
Lions.”

The focus of LOYALTIVA is to
drive revenue through
rewarding increased frequency of desired fan
behavior; in essence,
encouraging good fans to
become better fans.

The platform also enables fans to post real-time game activity on
their personal Facebook wall based upon rewards opportunities. This
offers the Saint Leo Department of Athletics substantial organic
social media branding and awareness.

The LOYALTIVA platform also offers the opportunity for corporate
partners to leverage exclusive brand awareness embedded in the
loyalty content, as well as a "call-to-action" for fans to
patronize sponsor establishments.

Saint Leo University is the fourth NCAA Division II program to
adopt LOYALTIVA, joining Sonoma State, Georgia College, and
Valdosta State. The Lions are the first of the Sunshine State
Conference institutions to announce their partnership with the
LOYALTIVA platform.

Launched in September 2006, Rojo Research has quickly risen to one
of the largest providers of fan loyalty and audience research for
NCAA member institutions and professional sports organizations,
with over 100 partners throughout the U.S and Canada.