About this project

VPL+

Pregnancy and becoming a new mom is one of the most exciting times in a woman's life. The joy of a new baby, adorable baby clothes, nursery decor, and the list goes on. Nursing bras are on that list too, but as a necessity. It's about time moms had a nursing bra that lived up to their tastes and lifestyles. After all, nursing bras are one of the most important purchases for breastfeeding moms, why not make it one moms want to wear, not have to.

Introducing the Ippon nursing bra from VPL+.

The nursing bra created for all new moms faced with the frustrating question; why is it so hard to find a comfortable, stylish and easy to breastfeed in nursing bra?

The answer, Ippon. Meaning “the one” in Japanese. The one nursing bra moms have been looking for.

VPL+ combines the best of both worlds in fitness wear and maternity wear to create the ultimate all-in-one nursing bra for modern moms. By marrying the functionality that moms need with the style they want, Ippon is the nursing bra moms will want to wear anywhere, anytime. The high-performance fabrics and innovative patent pending designs have created the most versatile and stylish nursing bra that moms will look and feel great in and easily nurse in comfortably.

Traditional nursing bras are unattractive and uncomfortable. Lace and sexy trims have tried to make oversized cups and thick straps more appealing but have failed. New moms shouldn’t look and feel like a grandma!

As moms, we are on call 24 / 7. Every day is unpredictable. Whether it’s early morning wake ups, all night feedings, at the office, the gym, errands, and beyond. The Ippon nursing bra can be on call with you anywhere, anytime.

The ultimate all-in-one tanks and dresses feature built in nursing bras and eliminate the need for a nursing bra underneath their clothes. No more worrying about layers and cumbersome necklines – simply wear a tank or dress and mom is instantly dressed and ready for her day.

As moms, we understand fit and support is essential, especially when it comes to bras. That’s why VPL+ high performance athletic fabrics are four way stretch, so all the bras, tanks and dresses move, expand and adapt to a woman’s changing shape. Patented elastic cage design stretches with the rib cage for comfort and stays secure. Criss cross elastic back straps offer added support throughout pregnancy and nursing as moms needs and bodies change. Don’t worry, we got your back or rather, your bump.

At last, Ippon, the one nursing bra moms can get excited about.

Available Colors & Styles

Transition from bump to baby effortlessly in our all-in-one tanks and dresses with our innovative built in nursing bras.

On demand and on-the-go.

We offer four colors to choose from. In order to accommodate those who want our bras right away, we start shipping bras in Ecru and Black early August, followed by all other styles and colors shipping in September. Please choose the timing based color / styles from rewards below.

Not pregnant or nursing but absolutely LOVE our products? You can order them as regular bras (without snaps) for all products. Make sure to choose the "non nursing" style reward.

Tester feedback

"VPL+ is clothing I want to show off. Not a temporary bra I'm eager to hide."

"I always felt self conscious in my nursing bras, but in VPL+, I can take care of business and still feel like me."

"This is the first nursing bra I've found that I can wear and not feel like I'm in a nursing bra."

VPL regular bras, tanks and dresses have been worn by a variety of celebrities, athletes, and influencers.

What people said about us.

We are happy to accept returns / exchange within one month after your receipt of our product. I hope you can try different sizes of our bra to find your best fit. Larger sizes give more coverage while smaller size might give you the support you need based on your band size even if you have a bigger cup size.

36D wearing VPL+ Ippon Bra in size L vs XL

34D wearing VPL+ Size S vs M

34C wearing VPL+ Size S vs M

Risks and challenges

VPL is a professional business built by experienced fashion design and development team, textile engineers, developers and operational professionals. Quality products and happy customers is what we do. We’ve sold over 100,000 products since our inception, and our products are regularly sold to store like Barneys, Saks Fifth Avenue, Nordstrom, Harvey Nichols, Shopbop and Net-a-Porter. We are not perfect but we never stop until we get it right.
This is our first Kickstarter project. We understand what goes into manufacturing this product and we've done it in the past. We have always delivered and will be transparent with our backers about our progress and challenges. In our wholesale business we have always delivered to our customers within the time frame, and from that experience, we know that the biggest risk is fulfilling delivery times.
Together with our factory, we have created a realistic projection of the time necessary to manufacture and deliver your pledged orders. Complications can arise while manufacturing at such a high standard. Our focus is like our last campaign on two areas.
1. QUALITY - We will deliver the highest quality product to every backer. We take extreme pride in making some of the best products in the industry and will never compromise on quality.
2. COMMUNICATION - We will keep the lines of communication open at all times. If any issues arise, you'll be the first to know about them. This an adventure for both you and us, and we want you to enjoy the ride both on it ups but also if we hit a hiccup.