Category Archives for Social media

Before you rush off headlong and start setting up Facebook pages, Google+ pages and Twitter accounts for your business think about why you are doing it and what benefits you want from them. Someone’s going to have to look after this Above all remember that someone will have to be responsible for generating content and […]

Is true influence measurable? According to Klout, a birthday and the arrival of a new baby have rendered me 25% more influential over the past month and a half. In mid May, I had a birthday and received a number of wall post greetings from my network of friends on Facebook and then earlier this […]

Social media for the majority is about interaction, engagement and relationship building – yes as marketers and business owners we use it to build our networks and maybe generate a few leads and ultimately win business and for some it’s there to be abused and a vehicle for spam. Bad The proliferation of spam will […]

Recently I read an article about a couple from Cambridgeshire in the UK who won £108M on the national lottery and drew up a list of the 20 people that had helped them the most throughout their lives to turn into instant millionaires by way of a thank you. It got me thinking – out […]