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How We Define Optimization

We define optimization as enhanced business decision making, powered by special software that evaluates billions of choices and makes explicit recommendations for action.

Do I have it now?

Many software products use the word optimization or terms such as smart systems in their marketing, leading to understandable confusion among business executives. So how do you know if your current IT platform has real optimization? Start by asking these two simple questions:

Does your current software make explict recommendations for action?

Does your current software have a concept of "the best possible course of action?"

Optimization is also called operations research, expert systems, decision support, and advanced analytics. By whatever name, great optimization is the key to achieving the triple crown of faster, cheaper and better.

Thought leaders at Gartner, Forrester and IBM Research Institute have all recently agreed that optimization sits at the top of the Business Analytics stack and offers the greatest potential for breakthrough performance.

Princeton Consultants News

The current issue of ORMS Today features Princeton Consultants Optimization Principal Irv Lustig's summary of the results from a survey conducted during the INFORMS Analytics conference earlier this year in Orlando. Survey participants weighed in on technology and industry trends and their impact on operations research.

GE's Mind + Machines

If your organization is a factory for producing decisions, how do you measure and improve output? How can private and public sector leaders take advantage of optimization? Princeton Consultants CEO Steve Sashihara addressed these and other issues in a featured presentation at GE's Mind + Machines Conference in Chicago.

Princeton Consultants Wins Amazon Web Services' First Spotathon

"Princeton Consultants' OptiSpotter is an exciting, innovative application taking advantage of AWS Spot Instances that dramatically improves the speed and cost-effectiveness of big data quantitative research. The judges of our first Spotathon coding challenge were impressed with their creative approach."