Diffraction…?

The other day I came across a rum ad by Donq. I don’t drink alcohol myself, so I have no clue what kind of rum it is, how it tastes or what Donq is, but I do know that they should have a little chit-chat with their ad agency.

Donq

Of course… The bottles were put on the beach. They’re not really there, and they’re not really that big either. But that was a fairly ok job, except for the very Web2.0 reflections of the two bottles in the water, that seem to not be interfered by the waves rolling in on the beach.
Funny thing is… this Donq must make really special glass, because there’s no diffraction of the island’s trees or beach line you can see through the transparent bottle in the middle. Nor in the round cap of the bottle on the right.
And I guess that green bottle is coated somehow, so you can’t see anything through there. But those two bottles on the left are normal glass. And even if I don’t know anything about rum, I do know that -although it being a pissy yellow- it’s still transparent and should’ve shown island and sea as well.

Owwell… Maybe the graphic had a bit too much before he worked this ad 😀

2 comments on “Diffraction…?”

I don’t know much about rum either, but I’m guessing the name is DonQ, as in Don Quiote, not Donq as in Donkey. ;c) But you’re right, the photoshopping is pretty crappy, especially with the shadows and the odd cap there on the right side.

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