85% of social players give up after one day

Playnomics has released a report on user engagement with social games. The audience management firm discovered that 85% of players in the US didn’t return to a social game after their first day of play.

The report was carried out from July to September this year. Interestingly, 95 percent of players who started a game at the beginning were inactive by the end. Were the 5% addicted, or simply more patient than other users?

Other findings were equally as intriguing. Most money is spent on free-to-play games during Friday and Saturday, despite these being the days in which people play them for the least amount of time. Monday and Tuesday represent the longest time played, but also the least amount of cash spent.