The Blog

Buying Diamonds Online

One of the top jewelry experts is telling the truth about selling and buying diamonds online.

At our store, we offer a large selection of semi-mounts and other diamond ring mountings. As a result, I often end up discussing loose diamonds with my customers. I’ve noticed that many of my customers who are searching for ring mountings haven’t actually purchased a diamond yet. Rather, they are planning on purchasing a diamond from an online diamond seller.

Because I’ve been through this with a lot of customers, I thought I’d explain our unique approach to selling loose diamonds. Firstly, I’d like to mention that we are always happy to supply a diamond for any of our ring mountings, and we are very competitive on pricing. Along with this, we offer a service that is rare in the online diamond industry; we will have a “line-up” of diamonds sent to us based on your criteria, and we will choose the best diamond of the bunch for you!

The main problem with purchasing a diamond online is that selecting a diamond based on technical information provides an incomplete picture. When it comes down to it, the most important thing about selecting a diamond is being able to look at the stone and recognize its beauty. Regardless of what a diamond certificate says, some diamonds have the sparkle, fire and brilliance you are looking for, and others do not. We have GIA graduates on staff here who can determine grading aspects such as color and clarity. However, more importantly, our employees have a trained eye that comes courtesy of years of experience working with diamonds.

In our modern internet age, customers are being taught to purchase a diamond based on specs found on a certificate. These specs will give you a general idea of how a diamond looks, but they don’t tell the whole story. Along with the commonly identified features of color, clarity and carat weight, there are other factors which can have a severe effect on the way a diamond looks. Chief among these aspects is the “cut” of a diamond. Aspects of a diamond’s cut include, polish, symmetry of the facets, and proportions like depth and table measurements. On top of all this, there are variables such as florescence to factor in.

All of this info is usually enough to start your head spinning, and it can be very hard to get back on track. This is why we offer to select a diamond based on your criteria. After discussing your priorities and budget with one of our diamond/jewelry experts, you can rest assured that we will select a diamond which will meet and probably exceed your expectations.