iPad edition of GQ’s Men of the Year magazine nets the firm just $1,000

I'm the editor of City A.M's Life&Style section. We cover restaurants, film, theatre, the arts, technology, travel and motoring. I'm also the editor of our regular glossy magazines Bespoke (style, arts and culture) and Living (design, architecture and property). When I'm not busy editing I write about restaurants, theatre and the arts. I was once named Young Journalist of the Year.

Follow Steve

Steve Dinneen

THE roaring success of Apple’s iPad has sent publishers into a frenzy as they attempt to cash in on the new technology.

But a recent venture by GQ proves it is not necessarily the next stage of evolution for the print media industry.

The magazine produced a special iPad edition of its annual Men of the Year list, released in December.

But GQ publisher Pete Hunsinger has revealed that the $2.99 priced magazine sold just 365 copies, meaning it reaped just a shade over $1,000 (£700) for the project.

The publisher said the issue was not a total disaster as it had no printing or postage costs associated with it.

However, it will send a warning sign to other publishers hoping the rise of the tablet computer will automatically offer a lucrative new revenue stream.

A series of glossy magazines are planning a launch on the format in the coming months, including Glamour, the New Yorker and Wired.

Huge demand for Apple’s latest must-have gadget has led to record pre-orders.

The initial UK release – originally slated for a month ago – was scrapped after huge demand for the product in the US.

Apple shifted more than one million units in less than a month, far outselling its iPhone, which took 74 days to reach the milestone.