10. Challenges • Austerity – pressures on public sector budgets – not just libraries • Increase in book sales vs lending • Impact of the Internet and technology • Competition for free time • Trying to be all things to all people • Lack of awareness – clarity of offer • Customer expectation • Quality of the library estate

17. 99.99% residents within 2 miles of all libs 99.99% residents within 1.5m of all libs 16.37% residents within 1.5m of Central 99.57% residents within 1.5m of Neighbourhoods and Central 99.99% residents within 2m of Neighbourhoods and Central

26. The Brand and straplines • No brand guidelines and a combination of old MCC branding or “hand made” branding • No brand guidelines • Approved brand with guidance • How the look can be used • A consistent tone of voice • Positive messages • Consistent use across all libraries • Straplines – give an instant feel for the offer • Central Library -Your world in one place • Manchester Libraries – Endless possibilities

41. Central Library Transformation • A major programme of refurbishment and transformation including the Town Hall Extension, Central Library, Library Walk, St Peter’s Square and now the Town Hall • Major refurbishment of Central Library - iconic and much loved building and cultural venue for residents, communities & visitors - £48m investment

43. New Central Library service concept - The why • A refurbished and restored Central Library – Original Modern • 70/30 not 30/70 – accessibility – people and collections – explore and discover • New services and new audiences • Commitment to Special Collections • One integrated Archive Centre of Excellence • Extended to Town Hall Extension • The Library as the ‘Third Place’- The City’s Living Room, Study and Treasure Trove • Key cultural destination • Exhibition programme

44. The City’s Living Room – a Flexible, Third Space to • Meet, learn, share, explore – a trusted place to spend time • Improved access to space and collections • Brighter and more exciting place and a cultural destination • Respect what we have – restore architecture • Engage communities from all ages and backgrounds

53. Archives+ Partnership • Brings together and integrates Manchester’s largest and most important archives & records. • Traditional and film archives from local authority, both Manchester universities and voluntary sector. • One Stop Shop for Family History. • Creates user driven, freely accessible resources for people to engage with histories. • Breaking down barriers and encouraging new audiences to engage with Archives.

57. Central Library Development Trust A new charity formed to support additional activities of Manchester Central Library intended to complement and add value to Manchester City Council’s major ongoing commitment to core services.

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