Iberia Express – IB’s new low-cost airline has inaugrual flight today

Iberia Express lanches today and will immediately become an affiliate member of the Oneworld alliance.

“This is a fundamental project for the Iberia group,” Chief Executive Rafael Sanchez-Lozano told reporters as he unveiled the new carrier, Iberia Express, ahead of Sunday’s inaugural flight from Madrid to Alicante.

“It will allow short- and medium-haul operations that are currently not profitable to become profitable, to make the group grow,” he said.

The group behind the venture is the International Airlines Group formed by the merger of Iberia and British Airways in 2011.

“It is an absolutely necessary element of the group’s strategy,” he said……