Twitter Follow LinkedIn Follow There are many things I’ve been asked since Heather and I wrote the Go-To Expert. One of the most common is about how somebody can define themselves as an expert. A common reaction being marketing yourself as an expert seems a bit...

Twitter Follow LinkedIn Follow Selling advisory services to their clients is one way in which accountants can increase their average fee, and help their clients more. But many small firms are struggling with how to sell advisory services. Here are 5 steps to start...

Twitter Follow LinkedIn Follow The way people buy accountancy services has changed, and continues to evolve. Be honest, you know buyer behaviour has changed; but has your behaviour changed? Do your marketing priorities reflect changes in the way your prospects look...

Twitter Follow LinkedIn Follow How to win more audit work by following the 7 lessons learnt by an auditor who generated £100k of business from 3 blog posts and 3 newsletters. How to win more audit work I’ve just got off the phone to a very happy client, who is...