Apple is continuing with its latest advertising push and its new campaign of highlighting key words that describe its product. Today, the company behind the iPhone released two new commercials that highlight its signature smartphone. Both advertisements continue the trend of using key words to describe the iPhone, and this time the key words are “Discover” and “Brilliant”. If you’ve seen Apple’s latest ads for the iPhone and iPad, this advertising plan will be nothing new, but the new commercials are pretty cool.

About Griffin Koupal

Griffin is currently studying finance in the McDonough School of Business at Georgetown University in Washington, D.C., but is originally from the great state of Kansas. He loves writing about technology, and is the proud owner of an iPhone 5 and iPad mini.

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