Czech 2FRESH ideas Opens As An Alternative Accelerator

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2FRESH ideas, a project from the team behind social-media agency 2FRESH, recently launched and tells us that they are launching their own project, Costlocker, in October. 2FRESH is a Prague-based digital-creative agency, which was founded in 2006 and handles the Czech digital-communications business of such clients as O2, LEGO, PepsiCo, and others. However, as 2FRESH business director Kamil Skramusky tells me, the team decided that they are not satisfied with merely working for others, but would like to create projects of their own. They decided to create a new agency, 2FRESH ideas, which will act as an alternative to local accelerators and incubators. I spoke with Skramusky to find out about Costlocker, their past, their plans, and more.

Project-profitability measuring tool Costlocker will officially launch in October. The emergence of this service is a common theme among startups, in that they were handling their own agency business and realized that they wanted to develop to simplify their lives and remove a lot of headaches. The tool will compare clients and monitor work-hours in real-time. Essentially, the team at 2FRESH wanted a tool which could analyze the profitability of work for various clients, so they then went ahead and created one. Right now, they are in the process of testing the tool with various agencies and will be releasing it to the public in just over a month.

The company is not quite ready to unveil some of the details surrounding their new business, but I’m told that they will charge between $100-900 (76-682 Euro) to clients and will announce the official pricing when Costlocker launches in October. Skramusky says that they are currently negotiating with about 20 people who have approached them with ideas or existing startup projects, so there should be more news out of Prague. Skramusky does not want to call 2FRESH ideas either an accelerator or incubator, although there are a few in Prague already_ StartupYard, Wayra Academy and co-working spaces like Node5. Skramusky says that it is not just about the money they can offer, but about being willing to sweat with the teams who approach them and pour all of their resources into supporting new projects. Considering that its core competency is digital marketing, sought after by big brands, 2FRESH ideas might just be able to attract strong startup teams with it.

As for plans, Skramusky says that they are first looking to build credibility through their Costlocker project and that they do not have outside investors because all the projects are funded by work on client projects. They are going to be competing indirectly with incubators and accelerators, but believes that their real competition will come from other digital-media agencies, which look to develop in-house internet projects, while 2FRESH ideas seeks external opportunities.