quickmovenow – Analyse A Real PPC Campaign

by Will Green

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft who wanted to promote their new range of Nokia smartphones running Windows OS. The problem with the campaign, though, was the fact that the landing page had not been very well optimised at all. Since the landing page can be considered one of, if not the, most important aspect of a PP ...Read the full article