PVR BluO (Now SMAASH)

Bringing in our expertise to implement differentiated retail entertainment concepts and to provide an overall holistic experience to customers of a brand, we set bluO to bowl the people in Chandigarh.

PVR bluO, India’s biggest bowling chain, aimed to set foot in Chandigarh. Strategically looking at growing their footprints, Chandigarh was the obvious choice and we offered bluO the perfect plan to deliver a definitive entertainment experience unmatched by any in the city.

Spread across an area of 38,713 square feet, the gaming store was launched at Elante Mall in Chandigarh by Nargis Fakhri.

With the electrifying ambience, PVR bluO is tailored for the youth. From pool tables to dart games, foosball to karaoke and play station, bluO gives bowling a whole new definition to entertainment.