Cadillac ATS-V Series Forum Discussion, ATS-V wishlist?? in Cadillac V-Series Forums; Originally Posted by Lord Cadillac
The BMW M3 starts at $60,100. Cadillac would be insane to start the first generation ...

Re: ATS-V wishlist??

Originally Posted by Lord Cadillac

The BMW M3 starts at $60,100. Cadillac would be insane to start the first generation ATS-V higher than $58k. The car needs to prove itself first.

Anything over $60k, and I'll have a tough time justifying this to my wife. If I just have to have more than the base amenities (e.g. Recaros, etc) meaning an even higher sticker price, that will force me to consider a low-mileage, one-year-old ATS-V which by definition means I'll have to wait at least one year after introduction to get one.

Re: ATS-V wishlist??

Originally Posted by Lord Cadillac

As long as Cadillac doesn't have the ATS-V starting at more than the M3, I'll be happy. I don't want Cadillac pricing the ATS-V out of the market.

I don't think we have to worry about that at all. Their whole theme is back to basics and good driver cars. One of the perks of which, is that you can build (and sell) cars cheaply, aside from the fact that GM is quite literally 5.6 times bigger than BMW group. I do not expect a comparably priced Cadillac for at least 10 years, because let's face it, Cadillac is one of the smallest brands in the world, which makes all of their good cars even more shocking, but you don't charge a premium for something like that.

Re: ATS-V wishlist??

Originally Posted by M5eater

I don't think we have to worry about that at all. Their whole theme is back to basics and good driver cars. One of the perks of which, is that you can build (and sell) cars cheaply, aside from the fact that GM is quite literally 5.6 times bigger than BMW group. I do not expect a comparably priced Cadillac for at least 10 years, because let's face it, Cadillac is one of the smallest brands in the world, which makes all of their good cars even more shocking, but you don't charge a premium for something like that.

You'd think economies of scale count, but Cadillac isn't about charing with the lesser brands (outside of having to borrow the basis of the XTS platform and the Escalade). Cadillac has unique everything. The XTS while based on the LaCrosse (and upcoming Impala) has so many differences with them it's spawned a "sub-platform" called "Premium Global Epsilon." The SRX has a unique platform (Theta Epsilon shared with the 9-4X which never really was released), the CTS/STS used unique platforms. The next gen CTS, the ATS, and Omega are all unique to Cadillac. Basically Cadillac doesn't benefit the economies of scale as it rarely shares a car with a "massive volume platform." The XTS should have been the exception, but even then Cadillac pulled a "K-Body" where the K-Body was a reworked G-Body.

Re: ATS-V wishlist??

Originally Posted by 0AT E03

You'd think economies of scale count, but Cadillac isn't about charing with the lesser brands (outside of having to borrow the basis of the XTS platform and the Escalade). Cadillac has unique everything. The XTS while based on the LaCrosse (and upcoming Impala) has so many differences with them it's spawned a "sub-platform" called "Premium Global Epsilon." The SRX has a unique platform (Theta Epsilon shared with the 9-4X which never really was released), the CTS/STS used unique platforms. The next gen CTS, the ATS, and Omega are all unique to Cadillac. Basically Cadillac doesn't benefit the economies of scale as it rarely shares a car with a "massive volume platform." The XTS should have been the exception, but even then Cadillac pulled a "K-Body" where the K-Body was a reworked G-Body.

True, true. Honestly I don't know why GM hasen't dumped Cadillac in favor of Buick as it's BMW/Audi/Merceds/Lexus competitor from a numbers perspective. Buick is already a global export sales leader, they're based on good global platforms at this point and it doesn't have the numerous failed relaunches that Cadillac does in Europe. Buick fits well into this whole 'luxury for everyone' theme that's going on. Cadillac fits better into a sports car brand attack dog that can truely take on the Germans. The only way you can do that though, is to attack hard, and a rebadged malibu with some leather bit's and re-worked fascia isn't going to cut it like it would for Buick's market.

or maybe it's because they're stuck from a supplier and financial/union perspective. Bob Lutz wanted to dump hummer right when he got back to GM but they really counldn't before the bankruptcy.

I suppose the most friendly explination is that their respective brand images fit well in that Buick can go head on at the entry-luxury market that Hyundai/Kia, Acura and the like occupy, and Cadillac can take on the more traditional sports sedan and luxury markets.

Re: ATS-V wishlist??

Originally Posted by 0AT E03

You can get a Sport Coupe for about $10k less like the BRZ and that's probably the closest thing you'll get to what you want. 2700 lbs, 200 HP, RWD.

I already have a sport coupe with close to superb handling (though not as close as I had hoped) in the Camaro. My next car I want to be back to 4-doors. I am waiting for more solid rumors of this Alpha Chevy sedan.

And I thought the SRX shares with the Equinox.

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I will admit to being intrigued by that Subaru though. I bet that thing will get 30 mpg highway even with a lead foot.

Re: ATS-V wishlist??

Originally Posted by JimmyH

I already have a sport coupe with close to superb handling (though not as close as I had hoped) in the Camaro. My next car I want to be back to 4-doors. I am waiting for more solid rumors of this Alpha Chevy sedan.

And I thought the SRX shares with the Equinox.

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I will admit to being intrigued by that Subaru though. I bet that thing will get 30 mpg highway even with a lead foot.

The Equinox is a Theta which in GM's world means one of three things the Korean designed C100 Platform (of which the Windstorm and global Chevrolet Captiva are a part of), the US\Europe modification of the C100 Platform (Saturn VUE\Opel Antara), and the GMT17X Twins (Equinox and Terrain).

So while those 3 "sub-platforms" are all related to each other and commonly referred to as Theta (even though they have little part overlap), the SRX is on a "merged" platform which takes parts of the GMNA Theta (GMT 17X) and Global Epsilon (Buick LaCrosse) and SLAMS them together to make "Theta-Epsilon" or TE.

Confusing? You can bet on it. The Global "Theta" cars are going to transition to a Global Delta based CUV platform called D2UX, while the SRX remains on TE and transitions to T2XX (that's Gen 2 TE). So the Equinox and Terrain will further diverge from the SRX in the next generation.

And on the Subie, I'm seriously looking at it versus something like an ATS-V or 4-series due to cost. Plus I think I can easily reuse my Aftermarket Stereo that's in my GTO...

BMW sells their cars based on perception. Most 3-series buyers go with a 328 because they read about the 335, hear all the great things about it, but don't understand any of it. They walk into a BMW dealer to buy one of these "ultimate driving machines" and they don't care what's in it. It has a BMW badge on the hood and that's all that matters. That won't work for Cadillac. They don't have mouth-breathing journalists selling cars for them.

So why did you ditch your V and settle for a CTS? Your wrong rant on the car rags is old...

Re: ATS-V wishlist??

Your thoughts on CUE being standard for the V? Configurable? Or V-Specific? What specifications?

Personally, if there is to be a third, 'V setting' if you will, I would like to see various track info (maps, conditions, etc.) available for download. Monticello, MSR, VIR, hell Laguna Seca. A sort of real time telemetry with OnStar/GPS.

Your thoughts on CUE being standard for the V? Configurable? Or V-Specific? What specifications?

Personally, if there is to be a third, 'V setting' if you will, I would like to see various track info (maps, conditions, etc.) available for download. Monticello, MSR, VIR, hell Laguna Seca. A sort of real time telemetry with OnStar/GPS.

Being Linux based, I imagine there would be an "app" for that pretty quickly...