Well, on application I did notice that it was very soothing. However, I noticed, too, that it smoothed my lips really good. I also noticed that the smell is mild, which is important for those like me, who have sensitivities.

This balm would be good for applying a few minutes before lip color application because it really does smooth the lips, preparing them for lip color application. As we all know, smooth, hydrated lips always present a better surface for lip color. With that in mind, I heartily recommend this product!