Resilience Butte County Proud IPA

(Packaged in cans by Sierra Nevada, and draught from amazing brewers across the country. Available late December!)

When the Camp Fire started in the hills above our Chico brewery on November 8, 2018, it soon became the deadliest and most destructive wildfire in California history. The fire burned more than 153,000 acres, killed at least 85 people, and
destroyed more than 13,000 homes. Many of our employees and community members were severely impacted by this tragic event.

In the days following the fire, we announced plans to brew Resilience Butte County Proud IPA, a fundraiser beer for Camp Fire relief. We committed to brewing the beer and donating
100% of the sales to the Sierra Nevada Camp Fire Relief Fund,
aimed at long-term community rebuilding support. And we asked every brewery in the country to do it with us.

We sent out the “bat signal” calling our friends in the industry, asking our suppliers to donate ingredients, asking other breweries (our competitors) to donate their time and labor costs, and asking our
wholesalers and retailers to
carry the beer for free. It was a big ask, and we never could have anticipated the response.

More than 1,400 breweries signed up to brew Resilience. Our suppliers donated ingredients to every brewery nationwide. Wholesalers and retailers agreed to carry the beer and donate every dollar they received. All of them agreed to do this for
free to benefit people they had never met.

In all, Resilience Butte County Proud IPA should hit the market in mid-late December more than 17,000 barrels—or 4.2 million pints—strong. Every dollar Sierra Nevada receives will go to those impacted by the Camp Fire.

Thank you to the brewing community. Thank you to our suppliers. Thank you to our wholesalers and retailers. And thank you to every single customer who is helping us rebuild our Butte County community—one pint at a time.

Resilience Night

When: December 20th

Where: Your favorite participating brewery

Please join us for Resilience Night! On Thursday, December 20, we’ll raise a glass with the 1,400+ breweries around the world brewing Resilience Butte County Proud IPA, our fundraiser beer for Camp Fire relief. Head to your local participating brewery to try their version of Resilience IPA–every dollar spent on Resilience will benefit those impacted by the Camp Fire. Together, we can raise more than $10 million to rebuild Butte County.

Untappd

We are excited to announce that, starting December 15th, Untappd is participating in the release of Resilience IPA by offering its users a limited edition badge that can be earned by checking in
to ANY Resilience IPA FROM ANY of the breweries that are officially participating. Not an Untappd user? Join today!

Where to get Resilience!?

Cans

Resilience IPA is packaged in cans by Sierra Nevada. The beer is starting to ship now. It will take some time for it to get from us, to the wholesalers, to the retailers. The amount of time depends on several factors, but distance is the main
determiner. You can use our beer locator to find retailers nationwide that have it. The locator is updated continuously, so check back often.

Draught

Brewers

Thank you to the more than 1,400 breweries around the world who have so graciously volunteered to brew Resilience and donate 100% of the sales. Our brewing community never ceases to amaze us, and we’re proud to work alongside you.