Last year, the TCL brand made its debut in Europe and other Western markets with the TCL Plex. It was a mid-range phone that we found very good for its price in our review, and now TCL is betting harder on its own-branded smartphones with the TCL 10 series. The lineup is comprised of three phones, the TCL 10L, 10 Pro, and 10 5G, and they're meant to offer a premium experience at an affordable price.

TCL 10 5G

First off is the the TCL 10 5G, which is not only the company's first 5G smartphones, but also one of the cheapest 5G phones available. It's powered by Qualcomm's Snapdragon 765 5G, and it has 6GB of RAM and 128GB of internal storage, which can be expanded with a microSD card. 5G support is available in a few bands (n1/3/8/28/77/78), and it promises of to 2.3Gbps of download speeds on 5G. The battery is 4,500mAh, and it supports Quick Charge 3.0 and reverse wired charging if you need to lend power to a friend.

It has a 6.53-inch Full HD+ (1080 x 2340) LCD display with a punch-hole cutout for the 16MP front-facing camera.The camera setup on the back has four sensors, headlined by a 64MP main sensor. There's an 8MP ultra-wide lens, a 5MP macro lens, and a 2MP depth sensing camera for portrait shots.

The TCL 10 5G doesn't have a clear release window, but it's coming this year. It will start at €399 when it does launch, and it will be available in Chroma Blue and Mercury Gray. U.S. pricing will be announced later.

TCL 10 Pro

The TCL 10 Pro is the most premium device in TCL's lineup, despite the lack of 5G support. It is, however, TCL's first phone with a curved AMOLED display, which comes in at 6.47 inches with a Full HD+ (1080 x 2340) resolution, and it still supports TCL's NXTVISION technology. It's also the only phone in the lineup to have a fingerprint sensor under the display, and instead of a punch-hole cutout, the 24MP front-facing camera is in a more old-fashioned notch.

The rear camera setup is also led by a 64MP sensor, but the wide-angle camera is 16MP here, and the macro camera is the same. Instead of a depth-sensing camera, the TCL 10 Pro has a 2MP camera with large pixels meant exclusively for low-light video recording, similar to the TCL Plex.

It has other similarities to the TCL Plex, with 6GB of RAM and 128GB of internal storage that can be expanded. It's powered by a Snapdragon 675 chipset, too. The battery is 4,500mAh, and it supports the same features as the TCL 10 5G.

The TCL 10 Pro will come in Ember Gray and Forest Mist Green, with what TCL calls a "super premium finish" on the back. It's available starting today in Portugal, with other markets coming later, and it will cost €499/$449.

TCL 10L

Finally, there's the TCL 10L, the most affordable of the lineup. It's powered by Qualcomm's Snapdragon 665 chipset, and it has 6GB of RAM and 64GB of internal eMMC storage, which is expandable. The battery is smaller here compared to the other two models, at 4,000mAh, and it doesn't support reverse charging.

It has a 6.53-inch Full HD+ (1080 x 2340) LCD display, with a punch-hole cutout for the 16MP front-facn-facing camera. The quad-camera setup is similar to the TCL 10 5G, but the main sensor is 48MP instead of 64MP. It still has an 8MP ultra-wide, a 5MP macro, and 2MP depth lens, though.

The TCL 10L will be available starting today in Portugal in Arctic White and Mariana Blue, and will come to other markets over time. It will start at €279/$249.

TCL also announced a 5G router, LinkHub, as well as two pairs of truly wireless earbuds. The LinkHub 5G router will cost €499, the SOCL500TWS earbuds will cost €99, and the ACTV500TWS will cost €129, and all three are all launching in July.