“… Christian Martinez, Facebook’s head of multicultural, posted a response to the article.

“A nonprofit that’s hosting a career fair for the Hispanic community can use Facebook ads to reach people who have an interest in that community. And a merchant selling hair-care products that are designed for black women can reach people who are most likely to want its products,” he wrote.

“That merchant also may want to exclude other ethnicities for whom their hair care products are not relevant—this is a process known in the ad industry as “exclusion targeting.”…”