British army ads targeting 'stressed and vulnerable' teenagers

About 8 Months, 1 Week, 4 Days, 16 Hours, 36 Minutes ago.

The British army has targeted recruitment material at “stressed and vulnerable” 16-year-olds via social media on and around GCSE results day, the Guardian can reveal.
Paid-for Facebook messages suggested to 16-year-olds that a career in the army would still be open to them if they did not get the grades they hoped for.
Campaigners against the recruitment of child soldiers accused the army of cynically trying to recruit young people at a time when they are worried about their results and future prospects.
Rachel Taylor, the director of programmes at Child Soldiers International, said: “Targeting army advertisements at teenagers when they are stressed and vulnerable is abhorrent. These adverts prove once again that the MoD is deliberately targeting children at the lowest limit of the legal recruitment age to fill the lowest qualified, least popular and hardest-to-recruit army roles.