Seniors could be a decisive factor in the next election

Trudeau should appoint a cabinet minister responsible solely for seniors, as the Harper Conservatives did, and put in place a national seniors strategy.

Prime Minister Justin Trudeau greets supporters in the lead-up to the 2015 election. Seniors’ turnout rates at elections have been higher in recent years. The Hill Times file photograph

Canada’s population is aging. The proportion of seniors in the population went from 13.7 per cent in 2006 to 16.9 per cent 10 years later, for the first time exceeding that of those aged 15 years and less.

The Liberals will be under attack from all sides in the next election campaign, but Liberals say they have a good story to tell and some say they need to sharpen up their communications strategy before it's too late.