Behold! The World's Most Expensive Wine which Costs N10m a bottle

The world’s most expensive wine-‘AurumRed
Gold’ has just been unveiled and guess how much it costs? A whopping $30,000
(about N10,785,000) and that’s just the starting price.

It
is made from Tempranillo vines that have to be at least 100 years old, using a
mix of modern and traditional techniques, but what really sets it apart from
other wines is the use of ozone therapy, an alternative medicine treatment
generally used to treat cancer, AIDS, multiple sclerosis and more.

Hilario
Garcia, who produces the AurumRed Gold wine on a small vineyard in La Mancha,
Spain, became familiar with ozone therapy after using it to ease a condition of
the spine that had left his lower body paralyzed.

After
experiencing success with the treatment, he decided to experiment with it in
his lab, and attempt to apply it to winemaking by ozonating the water that
irrigates the vines.

Ozone
therapy is merely the increase of oxygen in the body through the introduction
of medical grade ozone, which is a highly reactive form of pure oxygen.

“I
verified that you can apply this type of techniques that are used to treat
diseases or veterinary applications in the world of plants, and in the
vineyards, in order to control pests, ” Garcia said in an interview with
CincoDías.

The
objective of this project, which started in 2009 in Las Pedroñeras, was to
achieve healthy and balanced wines. He carefully selected the land to grow the
Tempranillo, Cabernet Sauvignon and Sauvignon Blanc vines after much soil and
water testing.

Garcia
has also integrated the use of “pyramidal energy” into his winemaking, with
several pyramid structures covering the vines. He told Gilbert & Gaillard
that “it is of utmost importance that no one in a bad mood come close to the
vines since this bad feeling is passed onto the plants.”

According
to Garcia, his techniques have created a bottle of wine like no other. He
claims that turning the glass one way will bring about aromas, flavors, and
textures in the wine that will change immediately when the glass turns the
other way.

He
also claims the once uncorked the bottle will retain its freshness and flavor
for another two years. How he achieves any of this, however, is a mystery as
Garcia refuses to reveal his process.

Another
explanation for the high price is the wine’s scarcity. From each vintage of the
Gold Series, only 300 bottles come out onto the market, as the wine comes from
250 centenary vine stocks.

Of
these, 150 bottles are reserved for regular buyers and the rest are kept at his
vineyard, for potential customers who want to come and try it. Only 30% of
AurumRed Gold is sold in Spain, with the rest going to customers abroad.

While
the ozonation and scarcity seem to play a big part in the staggering price tag
of AurumRed Gold, Garcia claims that it is in fact, the market that has set the
price. After first offering the 2009 vintage of his premium wine for “only”
$4,000 a bottle, prices in China quickly jumped to $17,000 and have been
growing ever since.

The
cost is incredible considering that Wine-Searcher’s most consistently expensive
wine, the Henri Jayer Richebourg, costs $13,309 a bottle. Interestingly, Spain
isn’t exactly known for having absurd wine prices, as its second priciest wine,
Pingus, has an average price of 816 USD on Wine-Searcher.

Garcia
does make a few other wines that are more accessible to the average wine
enthusiast. His AurumRed Silver Edition sells for $450, and the AurumRed white,
made from Sauvignon Blanc, goes for a mere $15 a bottle.