Web-to-print sites are a great way for businesses to centralize control of their branding when they have satellite offices, marketing materials accessed by a lot of people, or many frequently updated documents.

Millicare, a multi-unit flooring franchise, thought they had found the solution with an online, web-to-print site. Intended to be a time- and money-saver for the company, the site met with resistance from franchisees and got few visits.

Solution:

Millicare called in the digital specialists from Allegra Marketing Print Mail to develop a new site. With technologies and support unmatched by the previous provider, Millicare could now host a wide range of branded materials on a user-friendly site and count on dedicated support from the Allegra team.

Results:

In the first few months after launch, more than one-third of Millicare’s franchise locations had visited the site.

The portal features more than 120 products including apparel, badges, marketing collateral, sales tools and promotional products. More than 75 orders were placed during the first seven months.

The company maintains full branding control, ensuring standards are met and only current marketing materials are in the marketplace.

Why Web-to-print Solutions Work!

Research shows that the average organization discards up to 25% of its print inventory or continues to use outdated materials. A better way? Yes! Businesses that have a consistent, well-managed brand are worth up to 20% more than those that don’t.