Lacoste brings comfortable & soft Polo jersey range

April 01, 2014 (India)

Summers are generally marked by heavy perspiration and profound dreading that leads to irritation, rashes and skin complaints. Hence, it becomes necessary to prefer apparels that maintain the ideal body temperature and provides a fit which is comfortable and easy.

Lacoste Polo, an epitome of quality and innovation is known worldwide for its “relaxed elegance” and continual delivery of perfection. An archetype of excellence and iconic design, Polo has remained a loyal choice even in the times of ever changing trends and varied preferences.

Fabric: The world’s strongest and most flexible cotton is selected: its fibres are exceptionally long and can be worked with a minimum of twist. It is these characteristics that give the Lacoste polo its exceptional comfort and softness, the sensation of wearing a second skin.

The “petit piqué” jersey knit gives the Lacoste polo a unique personality and exceptional quality. This unique fine mesh knit with its honeycomb structure ensures real comfort and produces a shirt that is amazingly light-weight and offers incomparable softness.

The Lacoste brand, a symbol of relaxed elegance, was created in 1933 by the famous tennis champion René Lacoste. The Crocodile logo embodies the style and spirit of this champion.

Celebrating its 80th anniversary in 2013, Lacoste has become a ‘lifestyle’ brand today, offering unique and original universe of clothing for women, men and children, shoes, perfume, leather goods, eyeglasses, belts, watches, home textiles and costume jewelry.

Both in daily life and on sports fields, Lacoste bases its success on the essential values of authenticity, performance and elegance. The Lacoste brand has achieved a wholesale turnover of 1.8 billion Euros in 2012 in retailer sales.

In the 114 countries where the brand is present, two Lacoste products are sold every second through Lacoste boutiques, corners in department stores and a selective distribution network.