Apple to launch Apple TV with gaming focus

Monday, Sep 07, 2015

Apple Inc will make gaming a key part of an Apple TV product it is expected to unveil at an event on Wednesday, according to a New York Times online report on Sunday.

The article, which cited unnamed people briefed on Apple's plans, said the new product is expected to have a starting price around $150, more power for better graphics, a new remote that could double as a controller and an app store for buying games.

Apple representatives were not immediately available for comment.

The New York Times said most game executives and analysts see little chance that Apple will be able to win over fans of high-end game consoles such as Microsoft Corp's Xbox One Sony Corp's PlayStation 4.

But Apple could instead go after the casual gamers who do not want a high-end console, according to the story.

On August 27, Apple invited journalists to an event on Wednesday where it is widely expected to unveil new iPhones and potentially a new version of its Apple TV set-top box.

reuters.com

Other News

A Product of

Broadcast Technology is a product of Ochre Media Group - a collective media force with an extensive portfolio comprising of 11 industries and counting. This portal, just like our other counterparts, aims to facilitate business collaboration by bringing together global leaders across a large-scale industry. We deliver commercial insights specific to products, services and solutions by publishing absorbing business information.