What's great about it: Almost better than virtual reality.What's not so great: It's a little too long for my setup, but hey maybe I'll use that extra foot someday.This HDMI cable is beyond words. I have a 27" 720p Westinghouse, but with this cable I get the visual clarity of a 65" 1080p Bravia. I'm pretty sure the cable bumped up my refresh rate to 240hz because my TV now looks more real than real life. For a couple hundred bucks more I could have gotten the 65.6' cable from AudioQuest, but that's a joke compared to this beauty of a 2 footer. Who needs more than 2 feet anyways? It's not like anyone keeps their PS3/BluRay player that far fom their TV.Immediately upon it's arrival, I watched "Superbabies: Baby Geniuses 2," my favorite movie ever, and nearly fell off my couch with the astonishing detail of the babies faces. The black levels on this are so intense they suck all the light in my house into themselves, and the whites and colors are so vivid that I can't handle watching my TV for more than 16 hours lest my eyes burn away.I've heard about people being cheap and buying HDMI cables in the range of $10-$20, and every single one of them that I know has been severely disappointed with the sub-par quality. If you're a cinefile and audiophile, don't settle for less. Buy something that's going to last you and make all your friends envy your high quality picture and sound. $935 really isn't all that much to spend for a cable. Think about it, you could get a laptop, a PS3, and 10 BluRays with that money or you could get the most incredible cable you've ever experienced to make all those things pop out of your TV and speakers immersing you in an escape from reality worthy of a Holodeck. Support Best Buy by buying this cable so that this retailer is around forever to fairly and with our best interests in mind aid us all in our computer issues and retail purchasing!

Better or not, there's actually a difference because of the way the electronic components work together. Like when you aim a camera at a TV and fiddle with the shutter speed, at certain points you'll see a bar appear to move upward, sometimes it'll seem to move down, and when you hit the sweet spots it'll vanish leaving a clear picture.

Same with the "golden fps" in video games that allows you to jump just that little bit higher.

Get connected with this high-speed HDMI cable that features HD polyethylene composition to ensure critical signal-pair geometry and a Dielectric-Bias System that reduces distortion. The 100% Perfect-Surface Silver conductors improve signal clarity.

Entirely legal, none of the claims written sound false.

(Using entirely madeup numbers) A regular might deliver 95% "clarity", while this one might do 99%. HDMI as a digital standard can handle transmission errors and re-send still resulting in 100% of the data being received, so you dont actually need the improved signal quality. So what they state in that blurb is presumedly completely true - just completely unimportant.

Its just like digital free-to-air TV - once you cross a certain threshold of signal strength you get a pixel-perfect picture - ie, an exact replication of what the television network has broadcast. At that point, you could install a whiz-bang antenna but there's no point, as you are already getting 100% of the decoded data.