Nrahttp://www.adweek.com/taxonomy/term/2779/all
enTarget Gets Twitter Heat From Gun Control Grouphttp://www.adweek.com/news/technology/target-gets-twitter-heat-gun-control-group-158110
Christopher Heine<p>
<a href="http://en.wikipedia.org/wiki/Moms_Demand_Action" target="_blank">Moms Demand Action&nbsp;for Gun Sense in America</a>,&nbsp;a Michael Bloomberg-backed organization in favor of more gun control, is applying notable pressure on Target via Twitter this evening. The activist group is drawing attention to an<a href="http://pressroom.target.com/backgrounders/target-guests" target="_blank">&nbsp;open-carry gun policy</a>&nbsp;that the retail giant evidently has in place for locations in states where such an action is legal.&nbsp;</p>
<p>
It&#39;s a response to pictures of men and women carrying firearms in Dallas-area Target stores (photos below) that have surfaced on social media, apparently posted by members of <a href="http://thescoopblog.dallasnews.com/2014/06/national-rifle-association-blasts-texas-open-carry-protests-as-dubious-and-downright-weird.html/" target="_blank">Open Carry Texas and similar groups</a>, which even the National Rifle Association has opposed in recent days. In the aftermath of a killing spree at a California college one week ago and several other mass shootings in recent years, the gun debate seems to be escalating&mdash;and Twitter looks to be an important platform for opposing sides to persuade public sentiment.&nbsp;</p>
<p>
&quot;Moms have their eye on Target because it&rsquo;s a place we take our children to shop&mdash;and we&rsquo;ve been disturbed by some of the demonstrations that gun extremists have held with loaded rifles inside and outside some stores. Assault rifles have no place in the baby aisle,&quot; Erika Soto Lamb, a spokeswoman for Moms Demand Action, told the <a href="http://blogs.wsj.com/washwire/2014/06/03/open-carry-gun-fight-moves-to-target-stores/" target="_blank">Wall Street Journal</a>.</p>
<p>
In recent months, Soto Lamb&#39;s group has successfully influenced Chipotle, Starbucks, <a href="http://www.usatoday.com/story/money/2014/05/30/sonic-chilis-no-guns/9789685/" target="_blank">Chili&#39;s and Sonic</a> to announce no-guns-in-stores policies for patrons.</p>
<p>
Moms Demand Action is pushing #OffTarget and #GunSense hashtags in its current effort, and the hashtags have picked up considerable steam.</p>
<p>
<strong>Updated: </strong>Target rep Molly Snyder emailed Adweek on Wednesday with the following statement: &quot;At Target, the safety and security of our guests and team members is our highest priority. Target does not sell firearms or ammunition and, as it relates to this issue, we follow all state and federal laws.&quot;</p>
<p>
When asked if recent developments would impact its store policies, the retailer didn&#39;t respond.&nbsp;</p>
<blockquote class="twitter-tweet" data-cards="hidden" lang="en">
<p>
Don&#39;t let <a href="https://twitter.com/search?q=%23GunGrabbers&amp;src=hash">#GunGrabbers</a> like <a href="https://twitter.com/MidwestSarabeth">@MidwestSarabeth</a> insult lawful <a href="https://twitter.com/search?q=%23OpenCarry&amp;src=hash">#OpenCarry</a> <a href="https://twitter.com/search?q=%23GunOwners&amp;src=hash">#GunOwners</a> at <a href="https://twitter.com/Target">@target</a> helping keep us safe. <a href="https://twitter.com/search?q=%232a&amp;src=hash">#2a</a> <a href="http://t.co/r28oMKSSUG">pic.twitter.com/r28oMKSSUG</a></p>
&mdash; U.S. Firearm Rights (@usfirearmrights) <a href="https://twitter.com/usfirearmrights/statuses/422971385049128960">January 14, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
Tell <a href="https://twitter.com/Target">@Target</a> to end these <a href="https://twitter.com/search?q=%23OffTarget&amp;src=hash">#OffTarget</a> open carry demonstrations in their stores: <a href="http://t.co/W3GWCgzCf3">http://t.co/W3GWCgzCf3</a> <a href="https://twitter.com/search?q=%23MomsDemand&amp;src=hash">#MomsDemand</a> <a href="http://t.co/O4XJH8jQ52">pic.twitter.com/O4XJH8jQ52</a></p>
&mdash; Moms Demand Action (@MomsDemand) <a href="https://twitter.com/MomsDemand/statuses/473956691340316672">June 3, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
.<a href="https://twitter.com/Target">@Target</a> <a href="https://twitter.com/TargetStyle">@TargetStyle</a> This is NOT the kind of accessory I want to see at Tar-jay! Pls change yr <a href="https://twitter.com/search?q=%23OffTarget&amp;src=hash">#OffTarget</a> gun policy <a href="http://t.co/yaBkTWswY4">pic.twitter.com/yaBkTWswY4</a></p>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
Fight over &quot;open carry&quot; moves to <a href="https://twitter.com/Target">@Target</a> stores <a href="http://t.co/0e26RhnM6o">http://t.co/0e26RhnM6o</a> Tell Target it&#39;s <a href="https://twitter.com/search?q=%23OffTarget&amp;src=hash">#OffTarget</a> <a href="https://twitter.com/search?q=%23GunSense&amp;src=hash">#GunSense</a> <a href="http://t.co/MZtNWnQmFn">pic.twitter.com/MZtNWnQmFn</a></p>
&mdash; Moms Demand Action (@MomsDemand) <a href="https://twitter.com/MomsDemand/statuses/473966090888806401">June 3, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
I&#39;m not teaching my kid how to seek shelter behind the clearance racks. Get <a href="https://twitter.com/search?q=%23gunsense&amp;src=hash">#gunsense</a> <a href="https://twitter.com/Target">@Target</a> <a href="https://twitter.com/search?q=%23offTarget&amp;src=hash">#offTarget</a> <a href="http://t.co/gwSN8uYCMG">http://t.co/gwSN8uYCMG</a></p>
&mdash; Brinda Estrella (@BrindaStar) <a href="https://twitter.com/BrindaStar/statuses/474002880735617024">June 4, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
.<a href="https://twitter.com/Target">@Target</a> Just like this guy, you are shooting yourself in the foot by allowing these guns in your stores <a href="https://twitter.com/search?q=%23OffTarget&amp;src=hash">#OffTarget</a> <a href="http://t.co/99B45ZMyzk">pic.twitter.com/99B45ZMyzk</a></p>
&mdash; Jennifer Stapleton (@jenniferstaple) <a href="https://twitter.com/jenniferstaple/statuses/474003264258596864">June 4, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>TechnologyChipotleMoms Demand Actionnational rifle associationNraSocialChristopher HeineTargetWed, 04 Jun 2014 02:47:11 +0000158110 at http://www.adweek.comTwitter Marketers Can Now Schedule Tweets for the Next Yearhttp://www.adweek.com/news/technology/twitter-marketers-can-now-schedule-tweets-next-year-153117
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/twitter-phone-hed-2013_0.jpg"> <p>
If you&#39;ve spoken with a social media agency recently for, say, more than 15 minutes, the reps for the company probably mentioned the idea of an editorial calendar or a publishing schedule. Well, starting <a href="https://blog.twitter.com/2013/now-available-scheduled-tweets" target="_blank">today</a>, Twitter marketers can plan out their tweets for up to a year.</p>
<p>
It&#39;s unclear what the marketing advantage would be to planning something as minimalist and fleeting as a 140-character message up to 12 months in advance, but the capability is now there. The scheduling feature is designed to work for both organic and <a href="http://www.adweek.com/news/technology/best-march-madness-promoted-tweets-so-far-148070" target="_blank">Promoted Tweets</a>.</p>
<p>
Christine Lee, product manager for Twitter&#39;s ad division, wrote on the company&#39;s blog today: &quot;With scheduled tweets, you can publish content at any time without having staff on-call to tweet on evenings, weekends, holidays or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.&quot;</p>
<p>
Indeed, social marketers who already work long hours will probably find the scheduling features useful. Though as brands like the <a href="http://www.adweek.com/news/advertising-branding/batman-massacre-rattles-warner-bros-nra-celeb-boutique-142065" target="_blank">NRA</a> have learned, it&#39;s always good to have someone at the ready to employ good old-fashioned human judgment in case tragic news breaks.</p>
TechnologyNraPromoted Tweetssocial media marketingTwitterTwitterMon, 14 Oct 2013 19:14:22 +0000153117 at http://www.adweek.comTone-Deaf NRA Ad Asks Why the Secret Service Protects the President's Kidshttp://www.adweek.com/news/television/tone-deaf-nra-ad-asks-why-secret-service-protects-presidents-kids-146587
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/unknown_21.jpeg"> <p>
The National Rifle Association has, perhaps unsurprisingly, really gone for broke with its latest spot, its first after the horrifying Sandy Hook Elementary School shooting spree in December. Many peripheral culprits have been blamed beyond gunman Adam Lanza, who killed himself at the scene, including <a href="http://www.adweek.com/news/television/rockefeller-plans-reintroduce-bill-study-violent-video-games-146523" target="_blank">violent video games</a> and <a href="http://www.npr.org/2013/01/02/168200139/quentin-tarantino-unchained-and-unruly" target="_blank">violent movies</a>, but the most prominent scapegoat has been the firearms industry. Many in the news media compared the shooting to the 1996 Dunblane massacre in Scotland, which resulted in the United Kingdom&#39;s prohibition on handguns.</p>
<p>
The NRA has not exactly been a model of restraint in the weeks following the shooting. A week after the murders, executive director Wayne LaPierre said that his solution to the problem of gun violence was more armed guards at schools, prompting even harsher criticism of the NRA. LaPierre drew criticism <a href="http://realclearpolitics.com/video/2012/12/31/ann_coulter_the_nra_needs_a_better_spokesman.html" target="_blank">even from the right</a> after refusing to answer directly when NBC&#39;s David Gregory asked him on <em>Meet the Press</em> if he wanted as few children killed as possible. The organization went on to suggest a national database of the mentally ill, to oppose a national database of gun owners and released an iOS shooting gallery app approved for children as young as 4.</p>
<p>
Now it&#39;s digging the hole even deeper. The new ad asks why the president has armed guards for his own children but is against the posting of armed guards at every elementary school. Besides dragging the president&#39;s children into the debate, the NRA has also for some reason put Gregory behind the wall of secret servicemen&mdash;as well as New York mayor Mike Bloomberg, who might want to be president, but is not yet&mdash;presumably as punishment for having the temerity to ask whether or not the NRA was into child murder.</p>
<p>
For those to whom this seems like a laughable false equivalency, it&#39;s worth noting that this particular debate blew up the right-wing blogosphere last week when the president signed into law a reversal of the 1994 statute that allowed for only 10 years of post-term secret service protection for holders of the nation&#39;s highest office. Some saw the bill as evidence of hypocrisy, though it was sponsored by Republican representative Trey Gowdy of S.C. and passed through both the House and the Senate unanimously.</p>
<p>
UPDATE: Looks like Gregory&#39;s kids go to school with the Obamas at Sidwell Friends School, which has armed guards in addition to the Secret Service.</p>
<p>
<iframe allowfullscreen="" frameborder="0" height="367" src="http://www.youtube.com/embed/miSjgv1MH7s" width="652"></iframe></p>
TelevisionDavid GregoryMeet the PressNbcNetworksNraSam ThielmanWed, 16 Jan 2013 18:56:44 +0000146587 at http://www.adweek.comNRA Calls to Arm Schools, Blames Media for Newtownhttp://www.adweek.com/news/advertising-branding/nra-calls-arm-schools-blames-media-newtown-146166
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/nra-press-conference-hed-2012.jpg"> <p>
The National Rifle Association today called to arm schools and blamed the entertainment industry, politicians and news media for enabling a society prone to gun violence, while for the first time addressing the horrrific shootings in Newtown, Conn., last week.</p>
<p>
At a press conference in Washington, D.C., that was twice interrupted by anti-NRA protesters, the group&#39;s CEO, <a href="http://en.wikipedia.org/wiki/Wayne_LaPierre" target="_blank">Wayne LaPierre,</a> repeatedly said society had too many &quot;monsters&quot; on the streets as he pleaded for government officials to put armed guards either in or very near schools.</p>
<p>
&quot;Does anyone believe that the next [<a href="http://www.nydailynews.com/news/crime/adam-lanza-wanted-join-marines-article-1.1224217" target="_blank">Newtown gunman</a>] Adam Lanza is planning his attack on a school he&rsquo;s already identified at this very moment?&quot; he said. &quot;Every school in America needs to put these security forces in place right now.&quot;</p>
<p>
LaPierre said armed officials protect politicians, government buildings and banks, but not school children. &quot;We leave them everyday utterly defenseless. And monsters of the day know it, and they exploit it,&quot; he said. &quot;That must change now.&quot;</p>
<p>
LaPierre suggested Beltway politicians&mdash;including President Barack Obama&mdash;should have acted with school security measures before Newtown. The group CEO noted that politicians had failed to create a national database of the mentally ill. He pointed to video game <a href="http://en.wikipedia.org/wiki/Mortal_Kombat" target="_blank">Mortal Kombat</a>, 1990s film <a href="http://en.wikipedia.org/wiki/Natural_Born_Killers" target="_blank"><em>Natural Born Killers</em></a> and alluded to <a href="http://en.wikipedia.org/wiki/Gangsta_rap" target="_blank">rap music</a> and the media as elements of the marketplace that he said are essentially getting off the hook.</p>
<p>
In fact, at one point when addressing the entertainment industry, LaPierre called the violent nature of some shows and games as &quot;the filthiest form of pornography.&quot;</p>
<p>
LaPierre also suggested repeatedly that natural disasters like hurricanes and man-made ones like terrorists attacks could lead to more mass violence.</p>
<p>
The NRA brought a plan to protect schools, too, introducing a program called the National School Shield Program to be led by former Department of Homeland Security official <a href="http://en.wikipedia.org/wiki/Asa_Hutchinson" target="_blank">Asa Hutchinson.</a> The program will provide security training and protect schools and teachers, Hutchinson said, while leaning on non-government resources like volunteers and retired police officers to do so. No additional information about what this may specifically entail was immediately available.</p>
<p>
The NRA, which <a href="http://www.adweek.com/news/advertising-branding/nras-social-silence-146007" target="_blank">had been silent</a> since the Connecticut shootings on Dec. 14, did so out of respect to the victims&#39; families, LaPierre said.</p>
<p>
The press event did not include a question-and-answer session. The NRA plans to address the news media&#39;s questions next week.</p>
Advertising & BrandingMarketingnational rifle associationNewtownNraThe National Rifle AssociationFri, 21 Dec 2012 17:01:45 +0000146166 at http://www.adweek.comNRA Breaks Silence, Says Group Is 'Heartbroken'http://www.adweek.com/news/advertising-branding/nra-breaks-silence-says-group-heartbroken-146065
Christopher Heine<p>
After <a href="http://www.adweek.com/news/advertising-branding/nras-social-silence-146007" target="_blank">four days of silence</a>, the National Rifle Association of America issued a statement about the horrific mass shootings in Newtown, Conn.&nbsp;</p>
<p>
Here&#39;s the statement it sent to Adweek late Tuesday afternoon:</p>
<p>
<em>The National Rifle Association of America is made up of four million moms and dads, sons and daughters&mdash;and we were shocked, saddened and heartbroken by the news of the horrific and senseless murders in Newtown. Out of respect for the families, and as a matter of common decency, we have given time for mourning, prayer and a full investigation of the facts before commenting. The NRA is prepared to offer meaningful contributions to help make sure this never happens again.</em></p>
<p>
The group also announced it will hold a major news conference in Washington, D.C., on Friday.</p>
<p>
Meanwhile, the NRA also took its social media channels off mute, tweeting its statement shortly after releasing the message to the media.</p>
<blockquote class="twitter-tweet">
<p>
Important Statement from the National Rifle Association <a href="http://t.co/chN3Qd0W" title="http://www.nraila.org/news-issues/news-from-nra-ila/2012/12/important-statement-from-the-national-rifle-association.aspx?s=&amp;st=&amp;ps=">nraila.org/news-issues/ne&hellip;</a> <a href="https://twitter.com/search/%23NRA">#NRA</a></p>
&mdash; NRA (@NRA) <a data-datetime="2012-12-18T21:42:11+00:00" href="https://twitter.com/NRA/status/281152402680344576">December 18, 2012</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>Advertising & BrandingAuroranational rifle associationNewtownNraThe National Rifle AssociationTue, 18 Dec 2012 21:28:24 +0000146065 at http://www.adweek.comNRA's Social Silencehttp://www.adweek.com/news/advertising-branding/nras-social-silence-146007
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/nras-social-silence-146007.jpeg"> <p>
The National Rifle Association shut down a key Twitter account <a href="http://www.adweek.com/news/technology/week-after-aurora-nra-dark-twitter-celeb-boutique-prolific-142244" target="_blank">last summer</a>&nbsp;in the aftermath of the Aurora, Colo. theater shootings. On Saturday, one day after the unthinkable shootings at a Newtown, Conn. elementary school, the NRA took a more drastic measure by deactivating its Facebook page after celebrating getting to <a href="https://twitter.com/i/#!/NRA/media/slideshow?url=pic.twitter.com%2FDxni9hsv" target="_blank">1.7 million</a> fans&nbsp;on the social site earlier in the week.&nbsp;</p>
<p>
While the group has not commented since Friday&#39;s tragedy, it appears to have staked out a strategy to take its brand out of the social media picture in the wake of a mass-shooting news event. Given its guns-rights cause, the social media buzz after such events seems to be an unenviable conversation for the org to partake in. The NRA&#39;s <a href="https://twitter.com/NRA/status/279595831961722880" target="_blank">chief Twitter account</a>,&nbsp;which has doubled in followers to 63,000 since the Aurora shootings, has been silent since tweeting out a holidays giveaway contest early Friday.</p>
<p>
Meanwhile, Facebook news feeds and Twitter streams have been inundated with debate about whether the nation&#39;s politicians should enact federal gun-control legislation in reaction to the recent string of mass shootings. The conversation has ranged from typically political to thoughtful to <a href="http://iowntheworld.com/blog/?p=160913" target="_blank">downright ugly</a>.&nbsp;</p>
<p>
The NRA has not yet responded to Adweek&#39;s request for comment.</p>
<p>
The association&#39;s last tweet:</p>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet">
<p>
10 Days of NRA Giveaways - Enter today for a chance to win an auto emergency tool! <a href="http://t.co/2hGAUDGL" title="http://tinyurl.com/8ufn35h">tinyurl.com/8ufn35h</a> <a href="http://t.co/p04kwRE3" title="http://twitter.com/NRA/status/279595831961722880/photo/1">twitter.com/NRA/status/279&hellip;</a></p>
&mdash; NRA (@NRA) <a data-datetime="2012-12-14T14:36:56+00:00" href="https://twitter.com/NRA/status/279595831961722880">December 14, 2012</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>Advertising & BrandingMarketingFacebookNraSocialTwitterMon, 17 Dec 2012 00:47:00 +0000146007 at http://www.adweek.com 'Batman' Massacre Rattles Warner Bros., NRA, Celeb Boutiquehttp://www.adweek.com/news/advertising-branding/batman-massacre-rattles-warner-bros-nra-celeb-boutique-142065
Christopher Heine<p>
Warner Bros., the National Rifle Association and Celeb Boutique became instant case studies Friday (July 20) on what happens when pre-planned marketing collides with human tragedy in real-time.&nbsp;Warner Bros. was easily caught in the most precarious position after 12 moviegoers were <a href="http://www.nytimes.com/2012/07/21/us/colorado-mall-shooting.html?_r=1&amp;hp" target="_blank">shot to death</a> last night in Aurora, Colo. The victims were there to catch opening night of the highly anticipated Warner Bros. film &ldquo;The Dark Knight Rises,&quot;&mdash;a movie itself colored by violence and heavy themes like terrorism and anarchy.</p>
<p>
Though a screening for the latest &ldquo;Batman&rdquo; franchise piece was canceled in Paris Friday afternoon, Warner Bros. appeared to be forging ahead into the weekend with showings around the U.S. At press time, it was not clear whether the company would continue on with TV ads and other marketing it undoubtedly had planned for the next three days.</p>
<p>
&quot;Warner Bros. and the filmmakers are deeply saddened to learn about this shocking incident,&rdquo; a spokesperson said via email. &ldquo;We extend our sincere sympathies to the families and loved ones of the victims at this tragic time.&quot;</p>
<p>
Though their circumstances greatly differed, the NRA, Celeb Boutique and other social media advertisers also dealt with the massacre&rsquo;s aftermath today, with Twitter at the center of it all.</p>
<p>
A social media staffer for the NRA tweeted the following at 9:10 a.m. ET: &ldquo;Good morning, shooters. Weekend plans? Happy Friday! Weekend plans?&rdquo;</p>
<p>
Twitter users exploded with outrage over the tweet, which was posted via the account for American Rifleman, the NRA&rsquo;s official magazine. Shortly after Noon, administrators for the &ldquo;NRA_Rifleman&rdquo; account deleted the tweet.</p>
<p>
What&rsquo;s more, the publication&rsquo;s account was deleted around 3 p.m. All of the American Rifleman&#39;s tweets are gone for good, as well as the retweets it inspired. Twitter declined to comment about any of the developments, while the NRA told CNN that &ldquo;Good morning, shooters&rdquo; tweet was posted by someone who had yet to hear about the Colorado killings.</p>
<p>
Meanwhile,&nbsp;it&rsquo;s seems obvious that advertisers would want to stay away from trending topics that centered on an undisputably horrible event. For instance, &ldquo;#theatershooting&rdquo;, &ldquo;#Colorado&rdquo;, and &ldquo;#Aurora&rdquo; were trending on Twitter all day. Thus, Twitter did not run any Promoted Tweets on Friday once the massacre became public.</p>
<p>
In perhaps the biggest head-scratcher of the last several hours, Celeb Boutique, a U.K.-based retailer, mentioned the tragedy in a tweet early this afternoon: &ldquo;#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;) Shop: celebboutique.com/aurora-white-pleated-v-neck-strong-shoulder-dress-en.html&rdquo;.</p>
<p>
Twitter users responded nastily, and Celeb Boutique pleaded ignorance with a few follow-up tweets on the social site. Like the NRA, the fashion retailer said the tweet&rsquo;s author was oblivious to the Colorado shooting spree.</p>
Advertising & BrandingInteractiveAmerican ExpressCeleb Boutiquecolorado shootingnational rifle associationChristopher HeineThe Dark Knight RisesTwitterWarner Bros.Fri, 20 Jul 2012 20:39:02 +0000142065 at http://www.adweek.comChuck Norris kicks out the vote in NRA spothttp://www.adweek.com/adfreak/chuck-norris-kicks-out-vote-nra-spot-12273
David Kiefaber<p><a href="http://adweek.blogs.com/.a/6a00d8341c51c053ef0133f399df56970b-pi" style="display: inline;"><img alt="Norris-nra" class="asset asset-image at-xid-6a00d8341c51c053ef0133f399df56970b " src="/files/adfreak/6a00d8341c51c053ef0133f399df56970b-450wi" style="width: 425px;" title="Norris-nra" /></a></p> <p>This new NRA ad with Chuck Norris is, for the most part, a pretty insulting portrayal of gun owners as goofy, mulleted hicks. <a href="http://www.brandfreak.com/2010/08/kswiss-gets-verbally-abused-by-new-spokesman-kenny-powers.html" target="_blank">Where&#39;s the Kenny Powers cameo?</a> Maybe the point here is to convince NRA members that civic participation beats violent rhetoric that plays up stereotypes, but they have too much fun mocking rednecks for this to be a completely benign gesture (not to mention, Norris is a jerkoff). Kudos for the karate-chopping-the-boombox moment, though. That was great.</p>
<p><object height="264" width="424"><param name="movie" value="http://www.youtube.com/v/3MHpvTj86f0?fs=1&amp;hl=en_US&amp;ap=%2526fmt%3D18&amp;showinfo=0&amp;iv_load_policy=3" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="264" src="http://www.youtube.com/v/3MHpvTj86f0?fs=1&amp;hl=en_US&amp;ap=%2526fmt%3D18&amp;showinfo=0&amp;iv_load_policy=3" type="application/x-shockwave-flash" width="424" /></object></p>http://www.adweek.com/adfreak/chuck-norris-kicks-out-vote-nra-spot-12273#commentsAdvertising & BrandingCelebrity EndorsementsGunsKiefaberNraDavid KiefaberFri, 03 Sep 2010 12:52:30 +000012273 at http://www.adweek.com