Looking beyond yogurt, this report covers the current and future potential for probiotics in the packaged food and beverage industry, analyzing market activity and potential by functionality and product type. Product activity is classified into three stages of innovation:

Stage 1 – Cutting Edge

Stage 2 – Taking Root

Stage 3 – Going Mainstream

Most of the product types discussed in Probiotics and Prebiotics: Food and Beverage New Product Trends are labeled as cutting edge, and many of these lack the sales track record to designate as trends. Nonetheless, fortification with probiotics has emerged as a hotbed of innovation, often combined with other nutritional trends and superfood ingredients. As the number of new food and beverage products fortified with probiotics multiplies in the marketplace, this trend raises questions and creates potential obstacles to its growth. Nonetheless, it's hard to imagine probiotics being a temporary fad. There are traditional foodway histories with probiotics, modern research-supported benefits, and open-ended possibilities for advanced research on specific benefits of probiotic strains.

Introduction

The Market and Its Prospects

The Human Microbiome Project

Market Overview

Modern Era Probiotic Products

Prebiotics

Traditional Sources of Probiotics and Prebiotics

Growth in Product Introductions

Opportunities by Function

Digestive Health

Food Borne Illness

Immunity

Metabolic Syndrome

Mental Health

Sports Nutrition

Seasonal Allergies

Weight Management

Other Potential Functional Benefits

Opportunities by Product Type

Introductory Note

Stage 3 – Going Mainstream: Specialty Yogurt & Kefir Drinks

Stage 3 – Going Mainstream: Probiotic Frozen Yogurt

Stage 3 – Going Mainstream: Kombucha

Stage 2 – Taking Root: Drinking Vinegar

Stage 3 – Going Mainstream: Probiotic Juices

Stage 2 – Taking Root: Probiotic Cheese

Stage 1 – Cutting Edge: In Wellness Shots

Stage 1 – Cutting Edge: In Waters and Coconut Waters

Stage 1 – Cutting Edge: In Coffee and Tea

Stage 1 – Cutting Edge: In Sodas

Stage 1 – Cutting Edge: In Soups

Stage 1 – Cutting Edge: In Meal Shakes and Protein and Drink Mixes

Stage 1 – Cutting Edge: In Beer

Stage 1 – Cutting Edge: Kvas

Stage 1 – Cutting Edge: In Breads and Baking Mixes

Stage 1 – Cutting Edge: In Cereal, Granola, and Snack Bars

Stage 1 – Cutting Edge: In Spreads

Stage 1 – Cutting Edge: In Condiments

Cutting Edge: In Chips

Cutting Edge: In Chocolates

Stage 1 – Cutting Edge: In Ice Cream

Stage 1 – Cutting Edge: Probiotics for Kids

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