Steiner Corporation

One of the leaders in textile services, Alsco currently operates in 70 facilities in nearly a dozen countries throughout the world. The name “American Linen” had become self-limiting because the company was now global and, too, it now offered a broad range of services beyond linen supply. The company was advised to change its communicative name to “Alsco” and to more thoroughly transform itself into a global service organization under a common brand identity and value proposition: “First in textiles worldwide.”

Lindon is one of the leading brand identity designers of the last 50 years. Lindon is not only talented but a really great guy to work with. Even on our limited budget, he took time to understand what we were planning on building at CloudFlare, what we wanted our brand to stand for, and worked with us to come up with our logo.