So many people I work with struggle to confidently put their sales training in to practice. I don't believe selling is as hard as many people think, or even say, it is. (Yup, that was me as well, some years ago!).

So what, in your opinion & experience, needs to be 'got right' for people involved in selling to feel it can be, and is, easier than it may seem today... so that they can confidently take their performance to the next level?