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The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. Inaddition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies.

A practical 'how to' guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice.

Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.

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About the Author

Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, social programme planning and social communication. In addition to his visiting Professorship at Brighton University and Fellowship at Kings College, University of London, he teaches at six other universities on a regular basis. He is the author of four books and over 90 academic papers, guides, and training manuals, is a member of several national and international policy committees, and sits on the editorial board of four professional journals. Having worked in over 29 countries, Jeff has just completed the first professional technical guide to Social Marketing for the EU European Centre for Disease Control. He also leads the social marketing component of the European Ecom Programme, organises both the European Social Marketing Conference and World Social Marketing Conference, as well as an often working for the WHO in a consultant capacity.

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3.0 out of 5 starsNice and valuable.

ByGabriellaon 24 May 2017 - Published on Amazon.com

send it to my grandmother, fast shipping, awesome and very well. I was blown away by how sharp this product is. It cut throw my very soft loaf of Italian without a single tear. I hesitated before I bought it because of another review who said it wasn't sharp enough, but mine is outstanding. Received as described.