Iris grabs Concise in £5 million deal

The deal will see the joint managing directors of Concise - Benjamin
Chilcott, James George and Josh Thomson - receive a 70 per cent up front
cash payment, with the remaining 30 per cent paid as shares in Iris.

Concise will continue to function under its original name, but will
operate as part of the Iris group. The founders will retain their job
titles, and will report to Ian Millner, the chief executive of Iris.

The acquisition is the first in Iris' nine-year history and marks a
shift in the agency's offering towards a more integrated model
addressing clients' broader business issues.

Millner said: "Concise gets to the heart of clients' business needs and
our relationship with them allows us to develop a much deeper
understanding of where we can add value."