Microsoft certainly did an impressive job of describing their plans for Windows 10 on January 21 and then followed up on January 22 with details of what’s going to happen with Office 2016 in a post titled “The next chapter of Office on Windows”. Cue a feeding frenzy of news reports, most of which did nothing more than faithfully replicate the words of Julia White....More

If you are concerned about email privacy (you probably should be – at least on some level) then you may have already heard about or explored email encryption options. Email is such an essential and valuable tool for businesses today, and often contains sensitive and personal information pertaining both to your company and your customers....More

Everyone hears about how it is illegal to send spam email and that there are different fines and regulations depending on the country and state. But does anyone ever actually get in trouble? When we still receive hundreds of pieces of spam email a year, many may assume that no one is ever held accountable. However, here are some common punishments that people actually DO receive related to email....More

Email deliverability certainly can be an extremely complex topic. However in reality it boils down to 1 very simple question: How do you overcome the obstacles that prevent your emails from getting to a recipients inbox? In order to try to simplify it a bit, here are the three main obstacles that need to be overcome for successful email delivery:...More

There are plenty of mistakes that companies can make when crafting email campaigns or creating transactional emails. Fortunately, being aware of these mistakes will allow a company to easily avoid them and craft more deliverable emails....More

Some marketers believe they have pioneered a new marketing strategy – resending emails to recipients who didn’t open it up the first time. In a world where inboxes are already bursting at the seams and spam traps are more efficient than ever before, here are the reasons why your marketing team should think twice before sending again....More

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When email is something we use every day, it’s easy to miss some of the silly things we do that prevent us from using it as effectively as possible, but it doesn’t have to be that way. Skipping the basics like forgotten attachments, this list covers email usage crimes you might not even know you’re committing.
Attaching the wrong thing...More

Whenever the major ISPs alter their SPAM filter algorithms, one of the first questions to arise is how will affect businesses, who must then adapt their email methods in order to avoid the dreaded junk folder. What’s not often asked is how such changes affect the world of non-profits – organization that tend to lack the resources and knowledge of their for-profit counterparts....More

Whether you are aspiring to be an email professional, or simply looking to hire one, you should be aware of some common basic traits that all individuals that are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important....More