I start by apologising for the slightly cringey headline (especially after my last post!) but it had to be done – my alternative, ‘Message on a bottle’, just wasn’t cutting it. Now having done a few beer/in-bar promos in the … Continue reading →

After our super success at London 2012 (we are allowed to say that now, right?) every brand under the sun has been trying to affiliate themselves to the grand games. And good for them, but in my eyes none have … Continue reading →

Probably the world’s longest drink but a great brand builder. Every time someone hit the ‘refresh’ button in their browser the pint of Strongbow went down by one sip. The pint had 1 million sips, as it went down it … Continue reading →