Electronic Arts Selected for Multi-Year Agreement for the Future of Star Wars Gaming

May 6, 2013

May 06, 2013 – Today it was announced that Lucasfilm Ltd. and Disney Interactive are entering into a multi-year, multi-title exclusive licensing agreement with Electronic Arts Inc. (EA) for the creation of new high quality Star Wars games spanning multiple genres for console, PC, mobile, and tablets.

Industry leaders and creators of best-in-class blockbuster games, the development and publishing teams at EA will collaborate with the creative teams at Lucasfilm to provide audiences with all-new gaming experiences set in the ever-expanding Star Wars galaxy. As part of the agreement, EA studio teams DICE (Battlefield series) and Visceral (Dead Space series) will join BioWare (Mass Effect series, Star Wars: The Old Republic) in the development of new Star Wars games.

“Our number one objective was to find a developer who could consistently deliver our fans great Star Wars games for years to come,” said Kathleen Kennedy, president of Lucasfilm. “When we looked at the talent of the teams that EA was committing to our games and the quality of their vision for Star Wars, the choice was clear.”

While EA studios will develop for the core Star Wars gaming audience, Disney Interactive will focus on delivering new Star Wars games for casual audiences on mobile, social, tablet, and online gaming platforms.

“This agreement demonstrates our commitment to creating quality game experiences that drive the popularity of the Star Wars franchise for years to come,” said John Pleasants, co-president of Disney Interactive. “Collaborating with one of the world’s premier game developers will allow us to bring an amazing portfolio of new Star Wars titles to fans around the world.”

“Every developer dreams of creating games for the Star Wars universe,” said EA Labels President Frank Gibeau. “Three of our top studios will fulfill that dream, crafting epic adventures for Star Wars fans. The new experiences we create may borrow from films, but the games will be entirely original with all new stories and gameplay.”

More information, including titles in development, will be announced in the coming months. Continue to check StarWars.com for updates on the future of Star Wars gaming.

Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.
In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.
He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.
In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.
Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com,
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.
But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.