You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment.

Applicants for the study programme Master International Marketing Management in two semesters need at least 240 ECTS points in their undergraduate studies.

Leverage the Study&Work advantage

On selected master programmes you have the chance to take part in our Study&Work Programme in Dublin. Within this programme you combine practice-oriented coursework with practical experience on the job. We actively support you in finding an employer to help you gain hands-on experience during your studies. Study at IUBH in Dublin and finance your tuition fee up to 100% by working for one of our partners. Check out our study courses and campus locations!

Multi Campus

One study programme, three cities, countless experiences

In selected master programmes IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef.

Your advantages

Gain priceless experiences abroad
Expand your network with international contacts
No additional fees
A switch is possible every semester (at the end of each semester)

Requirements

You are a full-time student
Your study programme is offered at your preferred campus location

Why should I study Marketing Management at IUBH?

International
International campus with students and professors from more than 85 nations
Practical orientation
High degree of practical relevance through guest speakers, company presentations, corporate projects and field trips
English-speaking
Lectures in English and intensive exchanges with professors and fellow students
Network
Top-class network of industry contacts for careers at home and abroad
Small groups
Instruction in small groups given by lecturers with track records of practical experience
Expertise
You may choose from different specialisations
Unique
Unique study programme with a high rate of recognition in the industry
Knowledge
Academic knowledge is consistently taught in case studies, project work and applied research projects

Your personal focus

During your studies, you complete the specialisation in marketing management with the following courses:

Your future working fields after obtaining a Master degree are top management positions in Marketing and/or Sales ? whether this is at agency level, in major corporations or small and medium-sized enterprises or NGOs.

Marketing or public relation agencies, business consultancies and market research companies above all those with international business activities today already prefer to employ graduates from IUBH.

Course content:

Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management ? an ideal start to your career:

You will expand your specialist knowledge of marketing and distribution-relevant problems ? with the main focus on international company management
On the basis of practice-oriented concepts you will acquire skills in the fields of planning, implementation and control, as well as international market entrance and market development strategies
You will train not only your methodological abilities but also your soft skills, such as communication or intercultural competence

Applied Marketing Research
Current Issues in International Marketing
Sales & Pricing

2nd semester

Master Thesis & Colloquium

Step-by-step to your Master's degree in Int. Marketing Management

First semester

The first semester is for your expanding specialisation in the field of marketing management.

Second semester

In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.

The courses are held in lecture and seminar format. There are about 30 students per class ? this encourages dialogue between professors and students.

Admission Requirements:

Prerequisites for admission to the Master Marketing Management programme:

Final grade: Minimum grade point average of 3.0 according to the German grading system
Language skills: English, academic IELTS 6.0/ TOEFL IBT 80 points/ PTE 56 points (51 points in each component)

Aptitude Test TASC

The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.