Rushden Lakes - Branding

Adjacent to the A45 at Rushden in Northamptonshire, Rushden Lakes is a landmark leisure and retail park which will regenerate a derelict brownfield site in the Nene Valley into a destination featuring a hotel, leisure centre, and three terraces of shops, cafes and restaurants. The developers of the project, LxB, commissioned HPW to design and apply a brand and identity for the project.

The design embraces the SSSI and Ramsar designated wildlife and lakes environment of the site.