Did you know:

How much time is spent managing orders and sales of local produce?

30%

AVG Grower Time

55%

AVG Buyer Time

Big WheelBarrow

About Us

We connect wholesale food buyers with local farmers. Big Wheelbarrow makes it faster and easier for buyers to work with small independent growers, regardless of size. Our technology empowers our customers to offer local products to their clients without the time and effort it used to require.

Your customers are demanding local food from small producers but it requires too many resources to manage all those small vendors. That is where we come in. Big Wheelbarrow automates sourcing and managing from suppliers, opening up a whole new world of local, seasonal products for your customers.

Big Wheelbarrow

Find Out How it Works

Whether you buy or grow produce, Big Wheelbarrow is here to help make your life easier. Click on the description that best represents you and see how Big Wheelbarrow can help your business.

Big Wheelbarrow

Buyer Benefits

Big Wheelbarrow is a force multiplier for your business, helping buyers work with more suppliers by automating the transactional conversations that eat up their day and impact profitability. Harness the power of our technology to:

Discover Availability

Get a 360-degree view of what is available from your suppliers and our network of local farms.

Automate your sourcing data

Let our AI-powered sourcing engine to save you time and resources in your buying process.

Manage Orders

We track your orders from the field to fulfillment for you so there are no surprises.

Big Wheelbarrow

Grower Benefits

We make it easier to sell more food to wholesalers without having to work with complicated systems. Key features include:

Mobile-Friendly

Place and manage orders from any connected device.

Secure e-Commerce

Simple, fast, and secure buying online.

Want to try Big Wheelbarrow out?

Big Wheelbarrow

Our Team

Big Wheelbarrow was founded by two digital strategists: One, an avid gardener turned professional farmer, and the other a hardcore foodie with extensive connections in the Texas restaurant scene. For two years, they have immersed themselves in understanding the needs of growers and buyers by becoming their own use case. They added a technical cofounder with a deep background in marketplaces and value-add eCommerce solutions. The resulting solution is a game changer.

Ben McConnell, Cofounder
Owner/Operator of Boudin Food Forest, an urban farm operation in Austin, TX. CX guru and co-author of two books on marketing in the digital age: Citizen Marketers and Creating Customer Evangelists. Ben started his career as a journalist for the Dallas Morning News, where he crafted its first entry into the digital era. He was a partner at management consulting firm Ant’s Eye View and then a managing director at PwC, where he pioneered programs to prepare corporate cultures such as Dell, Starbucks and Wells Fargo for digital transformation. He has successfully started and sold a business, Wabash & Lake.

Ben is passionate about providing local restaurants and neighbors with the best possible produce. He grows produce in market gardens and farm plots all around Austin. His customers include some of the top names in the Austin culinary scene and some very happy neighbors.

Sam Eder, Cofounder
Foodie and Board Member of the Springdale Farm Education Center in Austin, TX. Multi-time SXSW speaker on digital marketing and strategy. For the last 16 years, Sam has worked with some of the world’s most visible brands including Apple, Bose, and Wells Fargo to craft and execute digital strategies around demand generation, customer experience, and online communities. He has experience in the Austin startup scene working for SKYLIST and Small World Labs.

Sam is obsessed with enabling people to switch to local and seasonally driven diets. As a contributor to the Fearless Critic food guide, Sam was immersed in the revolution of farm to table in its earliest days and was one of the organizers of the movement to make urban farming legal in the City of Austin. He continues to work with farmers and restaurant owners to support the local food scene and hosts a weekly food trivia night.

Evan Alter, Cofounder
Food gadget connoisseur and full-stack developer in Austin, TX. Experienced web developer with deep knowledge of integrating third-party APIs into applications to create robust experiences. Evan has been in the middle of Austin’s startup scene for over 9 years with businesses such as SKYLIST, Volume11 Media, Pingboard, and RealSavvy where he built and maintained integrations with platforms such as Salesforce, Square, Facebook, and Google.

When not coding, Evan can be found trying out new restaurants around Austin or entertaining friends with his famous lobster risotto.