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Wednesday, October 8, 2008

Rachel Carter PR Advice on the Economy

In my best mobster voice..."Forgaaht abowwt it."

Disclaimer - I am NOT an economist, financial planner, or algebra teacher, I am a Vermont woman business owner.

But seriously, stressing out, raising your blood pressure, or acting out in some financially rash manner is not only stupid, it is bad for all the other small business owners out there. Continue about your business, keep the flow going, and remember the media LOVE a frenzy!!!!

A good rule of thumb on the PR side of life is when the media are all bugging out - don't pester national media about stuff they don't care about when they are all caught up in something else. This is the same rule of thumb as don't launch a campaign during the holidays unless it directly relates to the holidays and don't try to get coverage about an event taking place right before an election.

But for small business owners in Vermont and other similar places, your local media are plugging along just like anyone else. I should know! After attending the fantastic Key For Women Financial Forum this morning with the most awesome former press secretary, Dee Dee Myers, I went about my business delivering press kits for Candles & Creations to local media outlets. Operating as normal. Not running around like the morning shows are making the country out to be.

If there are a few items in your business that need to be re-evaluated due to the financial situation in this country, fine. Set them aside until things chill and take this time to work on some other proactive areas of your business that never make their was into the regular To-Do list. You will be surprised at how productive this can be!

And, in the meantime, if you weren't at the Key For Women Financial Forum this morning or if you were and didn't get a copy of Dee Dee Myers' book, "Why Women Should Rule the World," visit the site, get a copy, and then read it!!! Her speech today was ridiculously inspiring and so right on with everything! It was also so right on with my previous post about the event, I simply had to get a picture with my new role model after she signed my copy of the book. I also share a picture of her speaking and of all the press that were there today - so cool! See? The Vermont press are much more interested in Dee Dee Myers speaking at an event than the stupid financial hullabaloo.

My apologies for the fuzzy pictures, my camera was obviously made by men.