‘Bake Off’ gives Channel 4 taste of success

C4 said the show delivered its biggest audience since the opening ceremony of the London Paralympics in 2012 and, crucially, for a broadcaster under pressure to stem a flow of young viewers, attracted a 53 per cent TV audience share of 16-34 year olds - about 1.8m people. In the run-up to the first show Ms Hunt told an audience at the Edinburgh TV festival that it would need to attract an audience of 3m to break even. C4 looks] like they are going to bring a younger audience back to the channel which they have been struggling to attract. TV industry sources said the channel was charging advertisers between £150,000 to £200,000 for a 30 second spot during the show's transmission, a significant increase on the usual rate charged for a peak time show on the channel and more in line with showcase sports events. While C4's first taste of Bake Off seems to have gone down well with viewers, critics and advertisers, some still struck a note of caution.