What the papers say: Harry revived by Aids charity work

Press aides in the royal households must be basking in a rosy glow. Last week’s launch of Prince Harry’s Aids orphans charity, following his passing out from Sandhurst, produced a slew of good headlines: ‘Harry is prince of hearts’ (The Sun, 28 April); ‘Harry helps Africa’ (Megastar.co.uk); ‘Harry follows in his mother’s footsteps’ (Daily Mail, 28 April).

Diana's commitment to HIV-positive children, and Harry's pledge to continue her legacy, were heavily talked up: 'With his gentle grip and a genuine, touching smile, Harry shows he is every inch his mother's son,' noted The Sun (28 April).

Few cynical comments were made about the motives of Harry for launching the charity, despite his playboy image and royal PROs' reputation for skilful spin-doctoring.

The Times (28 April) dubbed it 'a bold attempt to counter a loutish image', and The Sunday Times (30 April) hinted that for all his apparent commitment to the orphans, London's bright lights could prove too strong for the fun-loving prince: 'The name of the charity means Forget Me Not. The test is: will Harry remember back in Boujis?'

Harry's media rehabilitation is not yet complete.

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.