PMI and Dorna Extend Partnership

Philip Morris International Inc. (PMI) and Dorna Sports S.L., the commercial rights holder for the world FIM MotoGP Championships, have extended their partnership until the end of 2021.

The two organizations have collaborated successfully for 26 years. As of 2019, the partnership will focus on advancing the cause of a smoke-free world. In a press release, PMI said that with around 350 million MotoGP fans worldwide, MotoGP can play a significant role in positively impacting the lives of people who smoke and those around them. “The best choice for consumers concerned about the health risks of smoking is to quit tobacco and nicotine altogether."

Today, however, technology, science, and innovation provide a real opportunity to encourage all men and women who continue smoking to switch from cigarettes to less harmful, smoke-free alternatives,” said PMI vice president global event partnerships, Riccardo Parino.

“Working together with Dorna, we can accelerate positive change for the millions of MotoGP fans who smoke.”

The partnership is expected to raise awareness of the benefits of quitting smoking and the potential role of innovative solutions based on science for those adults who would otherwise continue to smoke. PMI and Dorna will share more details about their joint initiative in 2019.