By his assessment, Shopify “has mastered the good old ‘get rich quick’ scheme” by misrepresenting merchants’ financial potential through testimonials of allegedly made millionaires.

“If I had to make a guess, I’d say Herbalife has quite possibly created more millionaires than Shopify,” Left said.

He also objected to Shopify’s alleged disregard for regulatory guidelines that prohibit Herbalife from “claiming that members can ‘quit their job’ or otherwise enjoy a lavish lifestyle” upon enrolling in its program. Shopify actually offers merchants sample resignation letters.

The ostensible offense is compounded by Shopify’s undisclosed payment of bloggers and influencers to partner with and promote its services. Shopify’s website provides instruction on post composition.

“Shopify is not only teaching you how to run a store but how to make money writing a blog about Shopify,” Left said. “This is not an $11 billion company.”