Jenny Plaister

Jenny's mission is to help individuals, teams and organisations collaborate, inspire and provide mutual support in order to achieve growth and success.

Accreditations and Expertise

Jenny draws on her extensive business experience to provide an in-depth understanding of the global context in which today’s senior executives operate. Jenny focuses on supporting clients’ business growth through her consulting and coaching, offering business growth and talent development solutions at individual, team, organisational and international levels. Her services are delivered in a coaching/mentoring style, thereby embedding management and leadership skills in the client organisation. She is a registered and approved Growth Coach for Growth Accelerator helping ambitious businesses achieve rapid and sustainable growth by providing tailored expert advice. She is on the Board (and a founding) member of the Harwell Oxford Technology Entrepreneur Forum (TEF,) whose mission is to become a 'think tank' for the commercialisation of innovation and growth within the High Tech sector. TEF is a business community where leaders of High Tech SMEs can meet to share knowledge and best practice.

As a Director of her own company, she provides consulting services with core competency in marketing and business development, coaching and training services to develop global and intercultural competencies and to embed change.

An MA graduate from Oxford Brookes Business School (Coaching and Mentoring Practice, Distinction) she worked in transformational learning and development; psychological perspectives of the self; psychotherapeutic dimensions; coaching and mentoring practice; research design methods and dissertation focused on globalisation and the impact of culture. Her qualifications include:

Cultural Intelligence Certified Facilitator and Trainer CQ Center

The International Profiler (TIP) WorldWork International Management Development - licensed practioner (2009)

Margerison-McCann Team Management Profile Team Management Systems Development International Ltd (TMSDI)

Business Experience

Jenny was a Director in Singapore of High-Tech Associates Pte Ltd, founded, managed and sold marketing consultancy based in Singapore. Assisted organisations wishing to enter or further penetrate the Asia/Pacific region with market entry and growth strategies and implementation - services delivered in coaching style. Prior to this she managed sales teams across Asia (10 markets) and developed channel strategy for a range of personal computers and software solution. As well as a track record in the technology sector, she has worked in marketing, including in the United States.

Her publications include:

Towards Greater Cultural Understanding in Coaching - International Journal of Coaching and Mentoring Practice Nov 2009This research explores the impact of globalisation upon coaches operating in multi-cultural environments and identifies key competencies required.

Adapt and Survive Coaching at Work Sept 2010In today's global economy, executives are required to be culturally agile. To do so they need to become cultural chameleons and 'unlearn' some of their ingrained beliefs.

Developing Mentoring and Coaching Research and Practice European Mentoring and Coaching Council (EMCC) Oct 2011Paper 'Towards Greater Cultural Understanding in Coaching' presented at the 1st EMCC Research Conference, 7 & 8 July 2011, University of Twente, NL

How to lead staff through unprecedented change Health Service Journal July 2013Change is a constant in the NHS, say Ann Griffiths and Jenny Plaister, so leaders must build workforces that are resilient, fully engaged and adaptive. In an emergent working environment such as the NHS, where change is a constant, leaders and their workforce run the risk of suffering from change fatigue and stress. Such highly dynamic organisations require leadership skills that enable rather than control the future, and in so doing cultivate conditions where individuals can use their talents to excel and produce innovation.

Raising culturally-derived awareness and building culturally-appropriate responsiblity: The Development of the Cross-Cultural Kalleidoscope International Journal Evidence Based Coaching and Mentoring August 2013. This paper proposes that raising culturally-bound awareness and building culturally-appropriate responsibility constitute the essence of good inter-cultural coaching practice.

Leading Beyond the Ego: How to Become a Transpersonal Leader

TRANSPERSONAL LEADERS operate beyond their ego, continuing personal development and learning. They are radical, ethical and authentic while emotionally intelligent and caring. They create performance-enhancing and sustainable cultures.

This book (published by Routledge, March 2018) is a game-changer in how it provides a journey for leaders to develop into Transpersonal Leaders through managing both their ego and their emotions, by increasing their awareness and bringing their values to full consciousness.

An essential read for current and aspiring organisational leaders, HR professionals, executive coaches and mentors, Leading Beyond the Ego is a vital point of reference for anyone in a leadership position who wants to embrace the right kind of leadership for today and the future.

This cutting edge approach to leadership, which can also be used as a personal manual or core text for higher education programmes, has been acclaimed by business and leadership experts: