A Japanese Streetwear Brand's Unlikely New Mascot

On her blog today, globetrotting fashion writer Diane Pernet checks in on the recently-opened Kyoto boutique of Hiroki Nakamura’s cult streetwear line Visvim. The space had housed a doll-maker’s shop for 16 generations; the new store maintains the streamlined, minimal beauty (if not the stock) of the original. Nakamura gave the shop’s last holdout, a 90-year-old woman who’d worked there all her life, an apartment upstairs. She’s not the usual Visvim customer, but she does come down every day to arrange the flowers.

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