Powered by Dual Balance Armature Drivers for Precise Sonic Performance
and Featuring Excellent Noise Isolation of Up to 98%,
the Creative Aurvana In-Ear3 is the Ideal Choice for
Musicians and Critical Listeners

Press Release

SINGAPORE – 7 June 2011 – Creative Technology Ltd today announced
the Aurvana In-Ear3
earphones that are powered by dual balanced armature drivers
for precise sonic performance and feature an intelligent AuraSeal™ in-ear design
that blocks up to 98% of external noise, letting users immerse in studio quality
sound anytime, anywhere. The Creative Aurvana In-Ear3 earphones are the first
dual balanced armature in-ear earphones to come out of the Creative Aurvana range
of audio solutions, and were purposefully designed to make users feel as if they
have a pair of micro studio speakers in their ears.

At the heart of these earphones lies the beat of decades of audio heritage
from Creative and the unwavering dedication of the team behind Creative’s
signature Aurvana series of premium headphones and earphones – which has
seen the likes of renowned audio products such as the Creative Aurvana
In-Ear2 and Creative Aurvana Air earphones, and the Creative Aurvana Live!
and Creative Aurvana X-Fi headphones.

The Creative Aurvana In-Ear3 earphones are powered by two micro balanced
armatures on each side, one efficiently managing the higher frequencies (tweeter),
while the other manages the lower frequencies (woofer). The earphones incorporate
an angled acoustic tube design with a patent-pending acoustic partition separating
the tweeter and woofer audio, preventing premature mixing of the audio and resulting
in a harmonious blend of detailed highs and rich mids/lows precisely
channelled into the ear canal, delivering unparalleled playback resolution.

Its AuraSeal in-ear design with ergonomically contoured silicone eartips
also blocks out up to 98% of external noise, allowing users to accurately
audition their music and mixes. In addition, its high purity oxygen-free copper
cable significantly reduces unwanted distortion for crystal clear sound reproduction.
Crafted with a striking dark chrome finishing, the Creative Aurvana In-Ear3
earphones empower users to experience recordings as faithfully as originally intended,
and are ideal for musicians or critical listeners.

The Creative Aurvana In-Ear3 offers users an ultra comfortable
and secure fit by an over-the-ear cable loop design which fashions
a sturdy and convenient wearing style that anchors the buds in users’ ears
even during active pursuits. The Creative Aurvana In-Ear3
earphones also come with a compact travel pouch and cable management
holder for portable convenience, plus 2 sets of precisely
contoured S, M, L sized silicone eartips, 2 sets of foam eartips,
a cleaning tool for hygiene maintenance and an airplane adapter
for enjoying premium audio during flights.

Key Features of the Creative Aurvana In-Ear3 Earphones

• Perfect Acoustics
◦ The precise dual balanced armature tweeter and woofer with
a passive crossover network produces clearer, smoother and
more accurate sound reproduction, and a patent-pending acoustic
partition separates the highs (tweeter) and mids/lows (woofer)
audio until it reaches the ear canal to produce a more defined audio soundscape.
The angled sound tube design provides a more natural fit in the ear canal

• Lightweight and Portable
◦ Compact and lightweight in construction,
the Creative Aurvana In-Ear3 works just like a pair of
unobtrusive studio speakers for critical listening or
monitoring of mixes while on-the-go, and is an ideal
companion for portable audio samplers, media players,
laptops or music phones

•Easy to Store and Carry
◦ Store the earphones in the supplied acrylic case,
or in the compact travel pouch which comes with a
cable management holder for portable convenience

Pricing and Availability
The Creative Aurvana In-Ear3 will be available at the online
store at creative.com/shop in Asia and authorised dealers in
Asia from mid June 2011 onwards at the suggested retail price of US$149.99.
Pricing and availability may vary according to region.