Building Powerful Brands

Brands are built on consumer engagement, meaning that a successful brand has captivated the consumer and enriched their life in some unexpected and enduring way. Powerful brands have that kind of significance built in, delivering a perspective that makes a lasting connection.

That’s what we do at McLean. We use every tool at our disposal to reveal the core meaning of a brand and enhance the consumer's experience beyond the mere utility of a product or service.

Realize the full value of your brand at McLean.

Creative Services

Brand Vision & Platform

Naming & Nomenclature

Brand Identity

Packaging Design

Research Support

Structural Design

Sales Support Materials

Environmental

Retail Support & Displays

Print Consulting

A brand is the heart of a company, the guiding vision by which all actions are measured, the line in the sand, the flag on the summit, the embodiment of everything the company stands for, and the very name by which it will be known.

Ian McLean
Founder & Creative Director

Results

Everyone defines success differently. At McLean, we always look at the bottom line as the number one indicator of consumer interest, loyalty, and long-term engagement.