Around the middle of 1965, records by African-American
musicians began to appear on the pop charts in unprecedented numbers. Motown, already well
established, only seemed to grow in revenue and influence with the arrival of the Beatles
and other British bands. Southern soul, recorded in Memphis for Stax Records and in Muscle
Shoals, Alabama for Atlantic, began to match on the pop charts the success it had already
enjoyed with R&B buyers. James Brown scored his first top-ten single,
"Papas Got a Brand New Bag," in 1965. In Chicago, Curtis Mayfield created
moving, sophisticated records for his group, the Impressions, and for such artists as
Major Lance and Walter Jackson.

These geographical centers only begin to tell the story of
'60s soul, which is almost too complex to nail down. Mayfields Chicago soul rivaled
Motowns for its smooth pop veneer, but often showed a strong hint of gospel. Motown
included Junior Walkers old-style-flavored R&B in its lineup. Other areas of the
country blended together different strains of soul to create their own hybrids. Tyrone
Davis recorded in Chicago with producer Carl Davis, a partner of Mayfields, and the
result often combined the grit of Southern soul with the uptown swagger of Motown (Davis
sometimes hired the Motown session band, the Funk Brothers, to play on his sessions).
James Brown made his records in the rural South, but his music, with its rhythmic
complexity, its drive and power, sounded as urban in 1965 as it does today.

Motown was elegant black pop music, the meeting of
African-American musical traditions and Tin Pan Alley. Motown sounds to us today like the
very model of straightforward, refined simplicity, but in the '60s it sounded slick and
produced. Jerry Wexler said of the label, "They took black music and beamed it
directly to the American white teenager." For some, that made it somehow less
authentic than the music released by Stax/Volt or Atlantic, yet Levi Stubbs cries of
anguish on "Bernadette," to choose just one example, sound as deep and real as
any blues singing youll find. Id be hard-pressed to describe that song or most
other Motown hits as blues in form or even in intent, but the conviction on those records
comes from the same place in the heart and is informed by the same history of its people.

Southern soul, on the other hand, is so strongly blues
influenced that Im honestly surprised when I dont hear Sam and Dave or Otis
Redding on Saturday-evening blues shows on public radio. Every record released by
Stax/Volt and Atlantic, as well by such lesser-known labels as Bell, Excello, Paula/Jewel,
and Loma, is shot through with an almost pentecostal surrender to emotion. The backing
bands for these sessions, usually Booker T. and the MGs for Stax and the Muscle Shoals
Sound Rhythm Section for Atlantic, were masters at understatement. The tin-eared might
mistake their playing as rudimentary, but they should try playing the guitar line in Sam
and Daves "A Place Nobody Can Find" with as much swing and exuberance as
Steve Cropper does. Each instrumental element in Southern soul is stripped down and
precise. As MGs bassist Duck Dunn describes it, " you can pick one instrument
and theres a separation there. Its not cluttered." You concentrate on the
singer in a Southern soul record and its only later that you realize how hot the
band is.

James Brown is as big as any record company or any regional
sound - - maybe bigger. While much of the '60s soul Ive described so far retains its
ability to move us, in many ways its a sound from the past. James Browns
influence is still present in nearly every R&B, funk, and hip-hop record on the
charts. Its hard to imagine how exotic Brown must have sounded to the middle-class
white kids who put him on the charts in 1965. "Papas Got a Brand New Bag"
was a sleekly efficient rhythm machine, but each time you heard it a new facet revealed
itself. The horns played chords that were unusually complex for pop or R&B and they
punched the beat in unexpected places. The bass player, Bernard Odum, snaked around the
rhythms with melodic elegance. Brown held court above it all with passion, precision, and,
more than anything else, confidence: "Say it loud - - Im black and Im
proud."

A lot of writing about rock as a social force in the '60s
has been na´ve or self-serving, but I think soul music really did help people change
their attitudes about race. At a time when middle-class white kids anointed pop stars as
their spokesmen and consciences, quite a few of those stars were African-American. In the
late '40s and into the '50s, bebop had shown white intellectuals that blacks could create
complex art - - that they could initiate an intellectual movement themselves. Soul music
showed relatively affluent white kids that an entire race of Americans had been denied
things in life they took for granted. "Love Child" by the Supremes might have
sounded like bubbly pop, but the story it told was harsh and real. And if you missed the
point that time, Sly Stone told you again, angrily and sadly, in There's a Riot Goin'
On.

What I've showed you so far are plot points on a map to
help get you on your way. For a detailed look at the terrain, read Peter Guralnick's Sweet
Soul Music and Gerri Hershey's Nowhere To Run. Paul Justman's documentary about
the Funk Brothers, Standing In the Shadows of Motown, tells the story of the
talented musicians who selflessly gave themselves over to the visions of Motown's singers,
songwriters, and producers. The musicians who played in Muscle Shoals, Memphis, Nashville,
and all the other towns that helped tell souls story showed the same willingness to
set aside their egos for the larger goal - - to serve the singer and the song.

Lists like the one that follows are always subjective and
arbitrary, but these records should help form a basis for understanding soul music. To get
the full picture youll want to reach back to some artists who laid the groundwork. A
single disc each of Ray Charless and Sam Cookes greatest hits will get you
started. Both singers are, to some extent, present in the styles and approaches of the
people whose records Ive listed below. When you read about how much Little Willie
John meant to James Brown, you'll want to pick up his music, then Hank Ballard's, and so
on. Ive brought the list through to a couple of the great Gamble and Huff records
from the '70s and to Chic, whose guitarist, Nile Rodgers, could probably drop right into
James Browns band.

A number of great boxed sets present a vivid overview of
this music's sweep: Atlantic Rhythm and Blues 1947-1974; Beg, Scream & Shout!: The
Big Ol' Box of '60s Soul; Hitsville USA: The Motown Singles Collection 1959-1971; and
The Complete Stax-Volt Singles 1959-1968.

Lay in some cash. Once you get started with this stuff,
you'll want it all. Next thing you know, you'll be buying a turntable so you can hear Sam
and Dave in pristine mono.