Pardot Events

Cloud Elements supports events via polling or webhooks depending on the API provider. For more information about our Events framework, see Events Overview.

Supported Events and Resources

Cloud Elements supports polling events for Pardot. After receiving an event, Cloud Elements standardizes the payload and sends an event to the configured callback URL of your authenticated element instance.

You can set up polling for the events resource. You can also copy the events configuration to poll other resources. See Configure Polling Through API for more information.

Note: Unless configured for a specific time zone, polling occurs in UTC.

Configure Polling Through the UI

To configure polling through the UI, follow the same steps to authenticate an element instance, and then turn on events. Select the resources to poll, and then click Create Instance. For more information, see Authenticate an Element Instance with Events (UI) or the element-specific authentication topic.

Configure Polling Through API

Cloud Elements currently supports events via polling or webhooks depending on the endpoint.

Polling is a mechanism where Cloud Elements executes the configured query every n minutes and captures the changed information.

Webhooks are when the provider lets Cloud Elements know what information has changed. Note that additional endpoint setup may be required prior to creating your element instance.

Note: Cloud Elements normalizes only the objectId, objectType, and eventType event data. Event data also contains raw data, which the provider returns. The raw data varies based on the endpoint.

If you would like to see more information on our Events framework, please see Events Overview.

In order to enable polling, add these extra configurations to your instance JSON: