Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer´s senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

Omar Phillips is Bridgewater High´s favorite local teen author. His Facebook fans can´t wait for his next horror story. But lately Omar´s imagination has turned against him. Horrifying visions of death and destruction come over him with wide-screen intensity. The only way to stop the visions is to write them down. Until they start coming true.... Enter Sophie Minax, the mysterious Goth girl who´s been following Omar at school. ´´I´m one of you,´´ Sophie says. She tells Omar how to end the visions - but the only thing worse than Sophie´s cure may be what happens if he ignores it. 1. Language: English. Narrator: Intuitive. Audio sample: http://samples.audible.de/bk/lrnr/000131/bk_lrnr_000131_sample.mp3. Digital audiobook in aax.

Omar Phillips is Bridgewater High´s favorite local teen author. His Facebook fans can´t wait for his next horror story. But lately Omar´s imagination has turned against him. Horrifying visions of death and destruction come over him with wide-screen intensity. The only way to stop the visions is to write them down. Until they start coming true. Enter Sophie Minax, the mysterious Goth girl who´s been following Omar at school. ´´I´m one of you,´´ Sophie says. She tells Omar how to end the visions - but the only thing worse than Sophie´s cure may be what happens if he ignores it. 1. Language: English. Narrator: Intuitive. Audio sample: http://samples.audible.de/bk/lrnr/000007/bk_lrnr_000007_sample.mp3. Digital audiobook in aax.

´´From best-selling horror author Iain Rob Wright comes his scariest novel yet.´´ Is it possible to infect a place with evil? Are some atrocities so awful that the land itself becomes contaminated? And what would happened if you found yourself trapped in such a place? What begins with a car crash on an ancient bridge ends with the ultimate sacrifice. Follow the survivors of a horrific accident as they try to understand their fates and find rescue. A rescue that should have already come. Tom and Sophie Sumner have been married for 10 years. They won´t make it to 11. Infidelity and neglect have torn their relationship apart, and they part ways today. Sophie is going home to the village she grew up - Cottontree. If there´s any chance of Tom persuading her to give their marriage one last chance, it´s now. But Cottontree is a place with a much darker past than anybody knows, and the Sumners are about to have much bigger problems than their marriage. ´´A terrifying journey into the nature of life, death, and regret.´´ (Reviewer) ´´Iain Rob Wright scares the Hell out of me.´´ (J.A. Konrath, best-selling author) ´´Iain Rob Wright is sick and twisted.´´ (David Moody, author of the acclaimed Autumn series) A message from the author: Hey there! Hope you like the sound of my audiobook. It´s perhaps the most disturbing tale I´ve written, yet, and it was a lot of fun. If you end up giving it a try, let me know what you think on Facebook, Twitter, or on my website, iainrobwright.com. And, thanks in advance for giving me your valuable listening time! 1. Language: English. Narrator: Brad Gilliam. Audio sample: http://samples.audible.de/bk/acx0/116555/bk_acx0_116555_sample.mp3. Digital audiobook in aax.

For anyone who has ever overdosed on love - or planned the wedding before the second date - Jo Piazza’s dazzling debut novel is a must-listen. Cyber-stalking, drive-bys, drunken text messaging, creating fake email accounts - you’re gonna have to face it, you’re addicted to love. Sophie isn’t dealing with her breakup well. Dumped by her boyfriend, Eric, for his sexting, D-cupped, young Floozy McSecretary, Sophie leaves Manhattan and lands back in her hometown, crushed and pajama-clad, blaming herself and begging her ex for a second chance. But when her best friend, Annie, gets in trouble for driving drunk and is forced to go to an Alcoholics Anonymous meeting, something clicks in Sophie’s strung-out mind. Women need love rehab, she realizes, to help fix the craziness that comes along with falling for someone. If you start it, they will come. When she opens up her home to the obsessed and lovelorn, Sophie finds a way to help women out there who have overdosed on the wrong men - and she saves herself in the process. Love is a drug and the only things that can save us are the steps, rules, and one another. Step one: Admit you have a problem, and keep the hell away from Facebook. 1. Language: English. Narrator: Dina Pearlman. Audio sample: http://samples.audible.de/bk/adbl/014781/bk_adbl_014781_sample.mp3. Digital audiobook in aax.