TradeSocio, a developer of social and mobile technologies for the past 8 years, today announced its new marketing automation and analytics platform for forex and futures brokers. The technology analyses traders’ behaviour, allowing brokers who use its white-label social trading platform to automatically send targeted messages to individual traders at appropriate times.

TradeSocio’s platform is designed to provide brokers with tools to increase their demo-to-live account conversion rates, attract new traders, increase trading volume, and improve the retention of existing traders. This is achieved by collecting trading data, and then allowing brokers to build automation workflows to send emails to traders when certain conditions are met.

Brokers can create their own automation workflows, or select from a series of pre-defined workflows, which are designed to encourage traders to redeposit, upgrade to live, or invite their friends, at the moments when they’re most likely to. TradeSocio’s marketing platform can also be used to notify a broker’s internal sales team of traders who have a high propensity to churn, providing a window of opportunity to retain them before they close their account.

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TradeSocio’s Chief Marketing Officer, Marcus Taylor, says: “Most brokers do not communicate with their traders consistently, let alone optimally. By taking a more data-driven approach, we’ve been able to identify the optimal moments and messages to boost conversion rates, retention, among other important KPIs. Our aim with this marketing platform is not only to allow brokers to identify valuable insights, but to also turn those insights into actions that have a meaningful impact on improving sales and marketing effectiveness.”