Hermès Does Denim

For blue jean babes whose taste for luxury runs beyond premium denim, Hermès has stepped in with an answer. Beginning mid-month, the brand's iconic scarves will be done in a limited-edition indigo created to replicate the ease and everyday-wearability of a favorite pair of jeans.

Fabric goes through a secret dying process before being woven and printed in the house's Lyon atelier, with the resulting shade of blue depending on the length of time each piece is exposed to the dye bath. Scarves will be available in three different colors and sizes.

The clearest way to tell it's a big deal for the brand? Its iconic orange packaging, a color capable of setting off lustful stabs of longing in many a shopper's heart, will be updated to reflect the moment. A blue ribbon will be wrapped around the regular box, signaling that something special is inside.

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