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ASPCA Rachael Ray $100K Challenge Heats Up

It is here, people! August 1 is the official kickoff of the 2012 ASPCA Rachael Ray $100K Challenge, when shelters across the country will engage in a friendly, three-month competition to save more animals’ lives.

This weekend, the 50 shelter contestants are pulling out all the stops to get the party started right. From all-night adoption parties to special promotions (hello, free cats!), these events are sure to get the public pumped up to adopt a pet and help their local shelters find more pets more homes.

And don’t forget to follow @ASPCALive as we bring you all the minute-by-minute kick-off action this weekend. Join the conversation by using the hashtag #100KChallenge and help your favorite shelter find homes for even more animals!