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In addition to GTTV, Keighley has been involved in many other video game-related project on television. On Comcast's G4 network, he appeared as the network's lead anchor for its E3 press conference coverage, interviewing CEOs from companies like Sony and Electronic Arts. For MTV he created the concept and produced (with LivePlanet) "Gears of War: Race to E3” and “Gears of War: Race to Launch,” two specials that took viewers inside the development of the hit Xbox 360 game from Microsoft. And in 2007, the Discovery Channel aired a five-hour documentary on releases including those of such companies as World of Wonder Productions, based on a treatment by Keighley, who also served as consulting producer. Geoff has also hosted and co-produced a number of video game launch specials for Spike TV, including "Madden NFL 08 Kickoff" featuring a performance by Ozzy Osbourne and "Halo 3: Launched!" featuring a performance by Linkin Park. He was also interviewed on what became a controversial Fox News' segment on Mass Effect, and was later praised by gamers online for being the only one on the show who had actually played the game.[5][6][7]

Keighley is known for writing reviews and previews and going behind the scenes of the game industry for in-depth business profiles and lengthy feature pieces.[citation needed] In a July 2008 interview on The Jace Hall Show, Keighley spoke about the importance of this process, stating "There's such a lack of investigative journalism. I wish I had more time to do more, sort of, investigation. Really dig into some of these bigger issues, so I could look at like, the 'Red Ring of Death' problem. That's never really been properly reported about, like what really happens."[8] However, he has faced criticism from some quarters for his willingness to positively present games to maintain exclusives, regardless of their actual quality, and to accept industry PR at face value in an October 2012 column published in Eurogamer.[9]

In a column on Eurogamer, former journalist Robert Florence accused Keighley and others of often being in bed with the video game industry.[9] The controversial piece was met with criticism and several changes were made by its editor Tom Bramwell due to legal action.[11][12][13][14]