CHICAGO — Ethnic beauty brand Luster Products has announced that actress Meagan Good has been signed as the newest celebrity face of Luster Products limited-edition Pink Smooth Touch new growth relaxer kits and spokeswoman for the Smooth Touch product line.

Good joins the ranks of Grammy-winning singer-songwriter and actress LeToya Luckett, former member of the pop super group Destiny's Child, and platinum-selling R&B recording artist Keyshia Cole, as the latest celebrity ambassador for the Smooth Touch brand.

Good will appear in Smooth Touch's newest advertising and marketing campaign across all marketing channels including print, television, social media, in-store displays and public relations efforts for the next year. The first limited-edition relaxer kits featuring Good's image and signature began shipping to stores on May 8 and will be available to consumers the first week of June.

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Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.

In this beauty report, Drug Store News takes a deeper dive into some of the leading trends that are reshaping beauty.more ...

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