An essential guide for students embarking on serious research projects. Extremely practical and comprehensive, Business Research provides students with the tools they need to succeed

"Sinopsis" puede pertenecer a otra edición de este libro.

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Endorsements for previous edition:

"This is a good introductory book to Business Research Methods. It manages to make very accessible a subject that is, at the same time, important for business students and difficult for them to grasp. The book is user-friendly, and the troubleshooting session at the end a must for students in difficulties with their research projects." - Gilberto Montibeller, Department of Management, London School of Economics, UK

"With an excellent new chapter on Troubleshooting, this text remains the best-value and most easily accessible textbook for students taking a Management or Accounting degree. Thoroughly recommended." - Richard Hull, Senior Lecturer in Management, Newcastle University Business School, UK

"The new edition of Collis and Hussey builds on the strengths of previous editions, providing a clear and accessible foundation for undergraduate and postgraduate management students in undertaking research. The authors combine a sound approach to research method with a sympathetic understanding of the practical problems that students new to individual research regularly face. The book is helpful not only for students working alone (particularly the chapters on collecting and analysing data, expanded for this edition) but also for formal research methods courses." - Christopher Napier, Professor of Accounting, School of Management, Royal Holloway, University of London, UK

"Collis and Hussey take the beginning researcher by the hand and lead them sympathetically and lucidly through the academic maze." - Peter Walton, Professor of Accounting, Accounting and Finance Research Unit, The Open University, UK

"Finding a rigorous overview of the variety of research approaches can be difficult, but a broad grounding is essential if students are to make sensible choices about the relevant approach needed to answer their particular research questions. Collis and Hussey not only provide this starting point but also give signposts to the more detailed literature that will allow students to focus successfully." - Jane Broadbent, Deputy Vice-Chancellor and Professor of Accounting, Roehampton University, UK

"Business Research by Collis and Hussey offers a coherent, extremely well thought out and stimulating book on research in business. Activities and progress tests allow the text to be used in class, and also, can be used to refine one's 'knowledge' individually. I especially enjoyed the section on 'Making Academic Decisions', as having recently joined a university at post-graduate level I think the majority of my recent troubles and woes would have been made less dramatic. I have already recommended the book to many of my colleagues teaching both undergraduate and postgraduate students. An excellent book, which can be used as a checklist for experienced researchers, or (should be) treated as a 'sacred text' by students new to research." - Simon Parker, Postgraduate Assistant Researcher, Lincoln Business School, UK

"Comprehensive, clarifying, convincing...From front to back this book offers everything that the research student requires. Practical help is accompanied by a clear analysis of theoretical concepts. If you have struggled with research in the past this book will be a good companion for your research projects in the future." - Elizabeth Mantzari, PhD student, University of Essex, UK

Reseña del editor:

Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data. Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study.

Descripción Palgrave MacMillan, United Kingdom, 2014. Paperback. Condición: New. 4th ed. 2014. Language: English . Brand New Book. Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data. Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study. Nº de ref. del artículo: SPR9780230301832

Descripción Palgrave MacMillan, United Kingdom, 2014. Paperback. Condición: New. 4th ed. 2014. Language: English . Brand New Book. Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data. Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study. Nº de ref. del artículo: SPR9780230301832

Descripción Palgrave Macmillan 2013-11-29, 2013. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: NU-GRD-05052620