Tributes Announces Obit Performance Measurement Reporting

Tributes.com® Announces Obit Performance Measurement Reporting

Obit Performance Metrics Illustrate the Power of the Tributes.com
Obituary Platform and Distribution in Driving Traffic, Revenue and Leads

BOSTON, MA ­– April 08, 2013 – Tributes.com, the online source for local
and national obituary news, announced today that it will be unveiling at the
ICCFA Annual Convention&Exposition in Tampa, FL a new suite of obituary
performance reports that will be distributed monthly to their Premier Funeral Home
Partners.The goal of the reports is to
help funeral homes that leverage the Tributes.com platform and obituary
distribution network to understand how the various elements of their obituary
programs are performing across a wide range of different measures.The monthly metrics reports will include a
proprietary Obitformance Rating™ for each partner so that they can see how the
performance of their obits are measuring up relative to other funeral homes
within the Tributes Network along with intelligent tips for each individual
measure identifying ways to improve.

As the industry innovator in multi-media online memorials and digital
obituary distribution that is unencumbered by the limitations of print media,
Tributes.com is continuing to lead the profession forward in harnessing the
power of their online obituaries to increase customer satisfaction in the wake
of increasing demand for enhanced digital products while simultaneously driving
business growth. The Tributes.com metric
reports are designed to put more information and control into the hands of its
customers that they can leverage to drive continuous improvement across the
many facets of their obituary programs to ensure that they are extracting the
maximum value both for their families and for their businesses.

"At Tributes we are continuing
to deliver on our mission to provide comprehensive and cost effective obituary
distribution through a single online consumer brand focused on making US
obituary, service and funeral home information easy to find on the Internet for
people across the country and around the world while delivering on the
commitment we made over 5 years ago to build a unifying platform for the funeral
profession that helps firms large and small leverage their online obituary programs
in a myriad of ways that drive business success," said Elaine Haney, CEO and
President of Tributes, Inc.

Tributes.com is driven by the
belief that Every Life has a Story which deserves to be told and
preserved.

Tributes.com is the online source
for current local and national obituary news and a supportive community
where friends and family can come together during times of loss and
grieving to honor the memories of their loved ones with lasting personal
tributes. Through one centralized national web destination, with 95
million and growing current and historical death records dating back to the
1930s, Tributes has made obituary and online memorial service information
easily accessible. The site has experienced rapid growth since its launch in
the fall of 2008, and is now relied on by thousands of funeral homes and close
to 4M unique consumers each month to publish and locate obituary news.
For more information about Tributes.com, please visit our website at www.tributes.com or contact us at media@tributes.com.