We used to do an interesting promotion for remodelling. It was used
both in an advertisement in publications and as a direct mailer.

We had a picture of a pirates chest filled with jewellery. The copy
read…

“Do you own a buried Treasure?” You know those unworn or broken
pieces of jewellery that you have just sitting in a drawer. They are
buried treasures. Dig up these treasures and come in to find out how
they can be turned into new treasures that you will wear and enjoy.
You will be amazed at how your old jewellery will become fantastic
new treasures!!