The Board of Control for Cricket in India has made it clear that the telecast will start on digital and television platforms simultaneously.

The India cricket media rights sale has a twist. The mandatory five-minute gap between television and digital broadcast will has been done away with.

The Board of Control for Cricket in India has made it clear that the telecast will start on digital and television platforms simultaneously.

The new clause could be the gamechanger in the whole sale and its value. It could encourage the digital companies to bid fiercely. Because they will no longer be at a disadvantage.

The base price for the digital rights is Rs 7 crores. Concurrently, the clause makes it mandatory for the television companies to bid for the digital rights too. More precisely, they companies will have to have the internet rights so that they can show the matches in their own platforms in their own way.