Google’s Follow-up Statements

Google’s Danny Sullivan followed up with an additional statement to answer a question asking for more specifics. Danny Sullivan declined to issue specific guidance on what to fix. And really, how could he when Google insists there is nothing to fix?

Sullivan’s first follow-up statement:

We tell lots of things to do. Improve site speed. Consider secure. Etc. But that’s not what this update was about. It’s broad. And respectfully, I think telling people there’s no particular thing to “fix” is indeed helpful. It means, hopefully, they think more broadly…

Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That’s like almost 200 pages of things to consider: https://t.co/pO3AHxFVrV

The data helps us understand how updates seem to be performing. It’s like having someone review the food in your restaurant. But they don’t go into the kitchen & make the food. Rater data isn’t a component of the algorithm.