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Google Analytics Tips – Setting up Annotations

Being a rather forgetful person myself I always find it’s useful to make notes, lists and illegible scribbles of reminders, (if I had my way the whole office stationery budget would be spent on post-its!).

Thankfully other Analytics users are just as forgetful as me, thus 3 years ago Google felt the must support their less brainally retentive user base with a great feature Annotations.

These are basically just little comments you can add to dates on your reports. Great for marking what may have caused peaks or drops in traffic, page views, goals, etc. where the cause isn’t instantly apparent, for example Email Campaigns, Temporary adwords Campaigns, any offline advertising or maybe your site was down for half a day!