- If company does not stand out enough it doesn't get noticed / If company stands out too much it will become a niche product

MVP Solution -

Start in one city with events and take a community approach.Get the music scene interested, then the art scene, then so on. Interview people on what they wish was different about their clothing and the industry as a whole.

Follow up -

- Move from ground effort to events

- Guerilla marketing campaign taking art to the streets

- July Rent a tent at Artscape in Baltimore. One of the nations largest art related festivals / events.

- July Rent a tent at Bonaroo and interact with the indie music scene directly. Bonaroo is one of the nations largest indie music event.

Actionable Plan -

Create clothing

Create Facebook and Instagram page to promote products

Interview people about their issues with the current clothing industry