Zima, a discontinued alcoholic drink that garnered something of a cult-like following, is back on store shelves in time for the Fourth of July, but will be gone by Labor Day, according to a statement on MillerCoors’ blog.

“The 90’s have become the quintessential decade for nostalgia, so it’s time for the return of our 90s icon,” said Tristan Meline, senior marketing manager for Zima, who was quoted in the blog.

Those who earned their drinking privileges after 2008 might be asking what exactly Zima is.

According to the Zima website’s F.A.Q.Z. – because Zima just insists on using Z for some words: “Zima just is. Why question it. Go with the flow. But for those of you who absolutely have to know, Zima is a refreshing citrus alcoholic beverage that’s light and oh so clean.”

Or if you ask the expert, Bobby Vedder of Powers Distributing, it’s the first of its kind, an innovation by Coors that heralded the flavored malt beverage craze and eventually led to the proliferation of beverages such as Mike’s Hard Lemonade, Smirnoff, and hard ciders.

As those other brands started hitting the market, and craft beer began growing in popularity, Zima saw its customer base diminish, said Vedder, who is a certified cicerone, or professional beer taster.

But the drink’s brief comeback shows the love is still there.

Vedder said there’s been a heavy demand for the Zima redux, which is only available in a limited quantity. Orion-based Powers Distributing received 3,800 cases of Zima six-packs, but Vedder said they could use more because of the high demand.

His guess is that MillerCoors will bring it back next year because of how successful its been.

“You see that same guy or girl, at the same time, get the same thing over and over again. And that’s what really makes a brand, that loyalty,” Vedder said.