When thinking of posting any type of content or reading material on Twitter, the most important thing to consider is your headline and it value. Your headline is more of a promise than a “catch phrase” thus a good headline promises some kind of benefit or reward in exchange for attention. That reward could range from an amusing diversion to the solution to a pressing problem.

One of the best ways which you could utilize to guarantee that your headlines always offer a compelling “reward” is to use the 4-U approach: