Print­ing for the 21st cen­tury

Lo­cal print­ers up­grade press

Of­fer­ing “Bright Ideas for the Busi­ness World” since 1985, As­so­ci­ated Print­ing Com­pany of Cov­ing­ton has un­der­gone a re­mod­el­ing and re-brand­ing with the pur­chase of a top-ofthe-line dig­i­tal print­ing press and new dig­i­tal Can­non Copiers

As­so­ci­ated Print­ing Com­pany co-own­ers and brothers Chuck and Frank Hill say the new press al­lows them to pro­duce bet­ter qual­ity prod­ucts at a lower price for their cus­tomers.

“This al­lows the peo­ple in this com­mu­nity to get things done in-house with the qual­ity that they would ex­pect down­town (in At­lanta),” Chuck said.

With the pur­chase of their new press — a state-of-theart fully au­to­mated Hei­del­berg PM52 Press — images are now trans­mit­ted di­rectly to the metal plates of the press. Film has been com­pletely elim­i­nated from the process which cuts down on the po­ten­tial for mishaps say the brothers.

“It al­lows us to pro­duce a full-color prod­uct much faster and for a bet­ter price,” Frank said.

With the new press, the brothers say they are go­ing to fo­cus more on color print­ing. Be­fore the Hei­del­berg press, Frank says the color qual­ity was only 1,200 dots per inch. With the new press, print­ing res­o­lu­tion has been in­creased to 2,540 dpi.

“We’ll be able to com­pete in pric­ing and in qual­ity with pretty much any­one out there,” Chuck said.

Whereas some of the larger print­ing com­pa­nies refuse to do small or­ders or charge pro­hib­i­tive prices for small or­ders, small or­ders of 500 to 20,000 brochures are not a prob­lem for As­so­ci­ated Print­ing which caters to the small to mid-range busi­ness mar­ket say Chuck and Frank.

As­so­ci­ated Print­ing has a sign di­vi­sion, owned by John Paul Hill, in the city of New­born. The com­pany can man­u­fac­ture any type of sign with the ex­cep­tion of il­lu­mi­nated signs.

On Nov. 20, As­so­ci­ated Print­ing will have an open house and cus­tomer ap­pre­ci­a­tion day to show off the new equip­ment to the pub­lic.

At 10 a.m. there will be a rib­bon cut­ting with the Cov­ing­ton/New­ton County Cham­ber of Com­merce. Rep­re­sen­ta­tives from Hei­del­berg and Can­non will also be on hand to an­swer ques­tions.

A demo of the new press will take place fol­low­ing lunch which will be served from 11:30 a.m. to 1 p.m. A sec­ond demo will take place at 1:30 p.m. There will also be door prizes and at­ten­dants can reg­is­ter to win an iPod.

“We just want to rein­tro­duce our­selves to the pub­lic and let them know we’re here to serve them,” Frank said.