It reminds me of the alternate reality game Majestic that came out in 2001. I had been part of the beta for that. The game called my phone and sent me emails as if it were real people being trapped in a conspiracy. I got too busy with, you know, living life, so I was done playing before it paused during the September 11 attacks on the World Trade Center. Majestic never recovered and closed up shop in April of 2002.

The big question is if people will play a game that incorporates their personal data into the big scheme of things. We put a lot of our data out there anyways, but for the most part we think through what we’re posting. All I know is that Will Wright would be the game design genius to pull it off.