CORPORATIONS: The Baron of Beer

At the turn of the century, the most famous painting in the U.S. was
Custer's Last Fight, a huge canvas across which hordes of infuriated
redskins hurled themselves at General George A. Custer and the last of
his 7th Cavalry at Little Big Horn. The man who made the picture
famous was a St. Louis brewer named Adolphus Busch,* co-founder of
Anheuser-Busch and inventor of Budweiser beer.
Reproduced on outdoor posters and hung in countless saloons, Custer's
Last Fight became an amazingly successful advertisement. The company
filled 1,000,000 requests for...