Social media is a double-edged sword, and this applies both to engagement and listening equally. Social CEOs are applying this type of thinking not just to themselves, but to their entire organizations.

Social media is no longer just a buzzword, but really a part of daily life. Now the new thing is a play on the old one, "You've got Klout." Or do you? Or do you have Peerindex? Do you know your grade on Grader? Do you know what your Kred is?