The new position has been created to provide greater experience and support to the global sales team to achieve the ambitious targets of the Livingston-based brand.

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David Pritchard has joined Scottish cycle clothing supplier Endura as sales director, a newly created position.

Pritchard was previously with TaylorMade Golf, a subsidiary of adidas. He has a long history working in the sports sector and specifically within adidas’s golf businesses having held senior sales roles at Adams Golf and with global market leader TaylorMade.

He said: “I was drawn to the opportunity at Endura by two things. The first was the way in which the brand commits to retail partners with mutual success in mind. The second attraction was the incredible vision of the team which has not only created a world class operation with global presence but which is also already driving meaningful innovation into some very high technology spaces.”

Jim McFarlane, managing director of Endura, said:

“We are delighted to have David join us in such a key position, he has found his feet incredibly quickly and the culture at Endura has suited him perfectly. David’s broad international background working in multiple sales channels will be a great asset in refining our sales process and applying a globally consistent approach and we are very excited about what can be achieved with David in this role."