They were supermodel and campaigning supermom, respectively, and then Helena Christensen and Ali Hewson inspired each other to even greater things

By Kevin Conley | Photograph by Matt Jones

Kevin Conley

Helena Christensen, left, and Ali Hewson in Edun

Helena Christensen was vacationing with her father in the south of France when Ali Hewson first invited them to stay at her place. It was the summer of 1991. Hewson had just had her second child, and her husband, Paul (whom she and nearly everyone else refer to by his stage name, Bono), was taking a break from recording “Achtung Baby” in Berlin. “I used to do my homework to loud U2 music,” Christensen says. “But Ali meant as much to me as Bono did because I already knew he must be inspired by a woman.”

Things have changed since then — Christensen has turned from supermodel to photographer, Bono has become nearly as famous for his diplomacy as for his music, and Hewson has started tinkering with her approach to the family’s second business — global relief. Through it all (including the births of Hewson’s third and fourth children and Christensen’s first), the two women have remained close, and their collaboration on the Hewsons’ latest project, the eco-fashion line Edun, has seen Christensen acting as unofficial brand ambassador, photographer and model. But perhaps most important of all, Edun is a new outlet for the two of them to inspire each other.

At first glance, the business plan for Edun, an organic-cotton fashion line connected to a beautifully photographed celebrity-ad campaign, looks suspiciously like the mission statement of a charitable operation. The business, with manufacturing operations in a constellation of developing nations that currently include Kenya, Mauritius, Peru, Tunisia and India, did grow directly out of Bono’s agitation on behalf of Africa. But the whole point of the Edun endeavor, Hewson says, is to make a profit — not because the executive board needs the money but to demonstrate to other entrepreneurs that it’s possible to do so in developing countries, paying fair wages and relying on local raw material entirely processed and manufactured by local labor, from start to finish. “We’re a tiny company, but we punch above our weight,” Hewson says. “And we don’t let Bono near the clothes.”