SAN FRANCISCO--(BUSINESS WIRE)--VideoEgg, the brand engagement pioneer, announced today it has agreed to
acquire Six Apart, the leader in conversational media, to form SAY
Media, a modern media company.1 SAY Media brings together
influential voices and their communities to enable advertisers to reach
a global audience of 345 million.2 The company provides
systemic ways for advertisers to engage the social consumer in an era
when attention is scarce and interruptive ad models are less effective.

Connecting rich experiences with attentive audiences. The new
entity combines VideoEgg’s engagement technologies with Six Apart’s
social publishing platform to power advertising campaigns that are more
conversational and interactive. Through the creation of social hubs and
influencer-driven custom content programs linked to the innovative
AdFrames offering, SAY Media delivers engagement across display and
mobile. The result is advertising that is more efficient, useful and
social.

A powerful collection of influential creators, passion-based
communities and engaging sites. SAY Media’s audience of 73
million social techies is larger than CNET, Wired, and IDG combined.
At 25.5 million moms, SAY Media out-numbers Nickelodeon Family,
BabyCenter and the CafeMom Network combined. The company’s 34 million
sports enthusiasts are nearly 40 percent more than ESPN online. SAY
Media partners with hundreds of powerful online sites and vertical
communities like Talking Points Memo, BakeSpace.com, Daily Makeover,
Divine Caroline, Gaia Online, Instructables, and Minyanville as well as
influential voices including Jeff Katz, movie producer and founder of
GeekWeek.com, Dr. Alan Greene, pediatrician and founder of DrGreene.com
and Deborah Piscione, founder of celebrity news site Betty Confidential.
Overall, SAY Media’s total audience will rank #1 in Blogs and #2
in Conversational Media, second only to Facebook.3

A platform for a new era. Media is changing faster than
advertising, moving fluidly across devices and social platforms, and
authored by a new breed of passionate, niche creators. Advertising
technologies have not kept pace with the change. By creating better
approaches to distribute, integrate and measure advertising experiences,
The SAY Media Platform enables more brands to realize the potential of
digital media, and enables more creators to grow audience and benefit
from improved economics.

QUOTES

Matt Sanchez, CEO: “Media has fundamentally changed and the new
models can’t be ignored. Content consumption patterns are being driven
by social connections and new types of content creators and aggregators
from Huffington Post to Perez Hilton to Angry Birds have built
passionate audiences and grown strong media businesses out of the
change. SAY Media is a media company designed to meet these new
challenges and help advertisers find systemic ways to garner attention.”

Troy Young, President: “On-demand access to media has increased
the value consumers ascribe to their attention. A recent study we
conducted with comScore and IPG Labs shows they simply refuse to be
subjected to sub-par ad experiences—and why should they? They don’t have
to. This powerful indictment of the interruptive ad model validates our
approach. We offer our clients what no other media company can—the
ability to get attention and gain influence in a new media world that is
more conversational, more interactive and more social.”

Mena Trott, Six Apart co-founder: “SAY Media continues Six
Apart’s mission to make passionate creators successful. Whether on
TypePad or another platform, developing a game or an application, the
company will empower people to create great content and make money doing
it. This acquisition marks a new beginning as we launch a modern media
company centered on the creators, the content, and the audiences that
are redefining media.”

Jonathan Nelson, CEO, Omnicom Digital: “VideoEgg’s history of
delivering rich ad content gets really interesting when combined with
the scale SAY offers in key verticals like women, parenting and young
men. Add Six Apart’s social publishing technology and they will have the
ability to make content an integrated part of the offering. This is
timely proposition for media and creative agencies looking to move
beyond banners.”

Jeff Katz, former executive at New Line Cinema and Fox and founder of
GeekWeek.com: “The SAY Media team understands what drives me as a
creator and supports my passion for producing genre content. Their
expertise in engagement media, their dedicated sales team and unrivaled
technology platform empower me to build a business by doing what I
love—creating great content and connecting with my audience at GeekWeek.”

ABOUT SAY MEDIA

SAY Media is a modern media company, the evolution of VideoEgg as it
continues its mission to make online advertising better. SAY Media helps
advertisers engage today’s social consumer through rich content
experiences while helping creators monetize their work and grow their
audiences. The company connects paid and earned media to deliver brand
messages to an online audience of 345 million across display and mobile.