Trust in times of uncertainty

Future Focus 2019 from iProspect takes a look at Trust – something we don’t think about enough these days, however, 88% of marketers are making it their top priority. How to build trust in a digital economy, where experiences can outweigh brands? Some very timely research. Trust = Credibility + Relevance + Reliability Credibility in the age of doubt; Relevance in the age of noise; Reliability in the age of convenience. You can download the comprehensive white paper below #Trust #DigitalEconomy #Credibility #Relevance #Reliability #Marketing #DigitalMarketing