Wow, that was awesome! You just made life easier for me and I thank you for that.

I think meeting with you before I went on the air really helped and I truly appreciate your feedback. I look forward to developing my relationship with all our viewers and YOU will only make me better!

You are a key part of our team. Thank you!

You are a delight and I had a ball working with you.

Thank you so much for your work. I know it is the beginning of what will make a difference for our talent.

Thank you a million. You were tremendous in helping me think through the craft of performing on camera. The hour with you was very valuable.

Sitting with Tony for just an hour is worth an eternity in my career. The guy is an awesome teacher.

Your honesty tempered with sensitivity made it a lot easier to hear the criticism. You are clearly a humane and skilled communicator.

I have to tell you we are receiving great results from your coaching. Our anchors have really improved their connection with each other. It's amazing.

Ratings are up. Viewers are noticing. The anchors get it. And it's all a result of your work with our team along with management's intervention. Getting tangible results kicks ass!

Having worked with quite a few consultants, I can assuredly say this was my most gratifying experience yet.

Another great month. Thank you for all your help with our talent. It's made a big difference.

Chuck Henry Wants YOU!!!

Conversations about teasing usually focus on what to say, and organizations spend a ton of time and money working to get the words right. But loads of research has shown that trust and decision-making are driven at least as much (and often, more) by delivery as by content. In other words, if your goal is to inspire viewers to stick around for more, what you say may not be as important as how you say it.

Take a look at this sequence featuring NBC Los Angeles anchor, Chuck Henry.

NBC LA’s Chuck Henry

The impressive — and decisively convincing — element of this tease sequence is not so much what Henry is saying as it is his obvious enthusiasm for what he’s saying. Watch with the sound turned down and study the way he sits and moves. Listen with your eyes closed and mark the way he speaks. Altogether, it conveys the feeling that he wants to come back, and that infuses his delivery with an emotional promise as well as a factual one. And the emotional promise is almost always the one that is truly convincing and compelling.

The work of teasing is not necessarily showcasing the latest information about something. The work of teasing is convincing viewers that it will be worth their while to stick around for more, whether you’re talking about the latest information or wanting viewers to look again at something they may have already seen.

The key to that is convincing them that you believe it is worth your while.

Our Team

Barry Nash

Barry has been coaching television news and sports talent at all levels since 1982. Every night around the world, millions of people get their news from anchors and reporters he has trained and consulted.

Tony Martinez

Tony is an award-winning journalist and a master coach. In addition to his extensive work with news and sports talent, he leads our work with Spanish-language newscasts and coaches MMJs.

Barrett Nash

Barrett is a performance coach and visual image specialist, She is an especially good resource when improving the look of your team is a priority.

Jonathan Knopf

Jonathan is a veteran newsroom manager and coach. He understands how much performance depends on the people who support it, and he works as effectively with producers and writers as he does with talent.

Jenni Steck

Jenni specializes in the development and care of the speaking voice. Contact her especially when you have concerns or questions about the way your talent sound and read.

Patty Pressley

Patty is our long-time office manager. When you have an administrative question for us, she'll have an answer.

WE COACH ONLINE

When you have an immediate need, we can respond faster than ever. When your resources are limited, we can work with your team without incurring travel expense. And if we are visiting your station regularly, we can followup more powerfully than ever before.

All you need on your end is a computer with high-speed internet access and a camera. We take care of the rest.
Contact us

COACHING FOR SPANISH-LANGUAGE TALENT

All of our services are also available of Spanish-language news and sports talent and for the news and sportscasts that they serve. Contact Barry Nash or our Spanish- language coach, Tony Martinez, for more information.
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LOOKING FOR TALENT?

Any search for talent should include a visit to Collective Talent, where agents and self- represented talent post updated resumes and reels. There's an important bonus: Let us know you found your new hire on CT and we'll review and coach your new team member for free!

WE’RE IN THE NEWS

February 3, 2016

The New Yorker
Magazine sits in on one of Barry Nash's sessions with NFL Hall-of-Famer, Jerome Bettis.

By Barry Nash

ABOUT US

We are a team of coaches who specialize in the training and development of television news, weather and sports talent.

In all cases, our goal is to provide the resources talent need to achieve "Breakthrough Performance" -- delivery that engages the minds and hearts of viewers, demands their attention, and inspires their loyalty.