More BF3: A video interview on GeForce.com from the Eurogamer Expo talks with a man who "needs no introduction," Karl Magnusson, General Manager at DICE (either we or they do need an introduction, since we thought his name was Karl Magnus Troedsson). Karl discusses Battlefield 3, their upcoming military shooter sequel, touching on the beta test, their plans to support the game long after launch, improved visuals over past games, and more. On the topic of improved visuals, he explains their joy at being back on the PC "for real now." Here's that part:

It also feels good to be back on PC for real now. You know, we're bringing back jets, we have 64-players. We really pushed the PC as a main platform, especially in the beginning of the development of Battlefield 3. So hopefully everyone will start building their rigs at home and really build something that can utilize all the visual quality of the game.

All this time I've had it wrong, I thought what mattered was just having fun.

Please, please don't resort to the Fun argument. It's really quite terrible. Fun is not an objective concept. It varies from person to person. Shocking as it may seem, some people may not enjoy the same things you enjoy. They may even hate them. Therefore, to basically say "Oh yeah?! Well, unlike you, I only care about having fun!" is just about the most inane argument you could ever use. Everybody likes having fun but what constitutes "fun" is in no way objective or absolute.