Soft Skull and PopMatters Sitting In A Tree

We’re a little sad that we didn’t hear it from Richard Nash directly (nary a word on his blog even, but clearly a man can’t do everything all at once), but we know how busy publishing moguls can be. Besides the news is everywhere, it wasn’t like we were going to miss the announcement. Soft Skull Press has entered into a mutually beneficial alliance PopMatters. The new baby will be called PopMatters Books Imprint. But we’ll let them explain the union in their own words:

The PopMatters Books Imprint will extend the discussion and documentation of global pop cultural matters from the online essays, interviews, and reviews PopMatters readers expect, to in-depth, book-length explorations of cultural criticism. PopMatters’ diverse staff and their savvy and entertaining writing styles, combined with Soft Skull’s like-minded commitment toward publishing content that addresses critical cultural matters of our time, will further engage readers who crave a book in hand as a vital supplement to their varied, intellectually-fulfilling diet. Books to be published under the PopMatters imprint are in process, and we anticipate announcing the first of them in Spring 2006.

We think this means cool stuff aimed at cool people. If not, we are always open to gentle correction. In fact, we’re sure of it:

“To understand the world, we must think globally and comprehend the hybrid,” said Soft Skull
Publisher Richard Nash. â€œPopMatters is by far the most internationally-oriented of the online
culture magazines; it seamlessly unites high and low, disregarding boundaries, overturning
conventional wisdom, and does so with style and brio. Itâ€™s a thrill to be working together.â€

2 responses so far ↓

But it’s just a “news” bit. It’s a spiel. When I’ve got something real and substantial, and not just as “I’ll do some cool stuff with PopMatters in 2007…” I’ll totally let you know.

And I’ll blog about it when it’s more than a press release.

I may be a media whore, but even I have my limits. I try to check my flackery before entering the blog door…

That all said, you are a publishing blog, as oppsed to a pure book blog, so if you don’t mind getting the puffery that GalleyGat and Michael Cader and PW and Rachel Sklar get from me, then you asked for it

Actually, the project sounds very cool (yes, I’ve been trained to read press release speak). It’s quite exciting — though I do understand one’s need to check certain inclinations at the door. We are, after all, a civilized society.

Send puffery away. I feel confident it will be better spelled, more logical, and more relevant than most of what I get. Plus it’s so nice to hear from you!