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Defense material file”
ervi ces
BULLETIN
GROUP SERVICES BRANCH ISSUED BY
DEPARTMENT OF INFORMATION
NUMBER 2
CONSUMER DIVISION
OFFICE OF PRICE ADMINISTRATION
April, 1943
THE MEATS, FATS AND OILS PROGRAM
Food means freedom!
Freedom for the fighting men of the United Nations; men locked in battle against the enemy on
battle fronts all over the world.
Food means freedom for farmers, factory workers, miners, merchants, lawyers, lumberjacks. bankers,
doctors, clerks, carpenters; women and children; Negroes, whites and orientals; Catholics, Jews
Protestants.
Food is courage; blood and bone and flesh.
Food will shorten the war--and win it.
The rationing of meats, butter and other fats
is the largest and most comprehensive rationing
program yet undertaken by the Government. It
controls the distribution of nearly 22 billion
pounds of food stuffs to practically every man,
women, and child in the Continental U.S.A. who
is not in the armed forces.
Your organization can be a force in making
this program work effectively.
Why Ration
Food follows the flag. As our armed forces
grow and as our flag advances, the demand for
food becomes greater and greater.
In spite of the almost superhuman efforts of
the farmer, the livestock grower and American
industry, there is only a certain amount of food.
It takes time to produce it. The production of
meat, for example, is governed by the laws of
nature. It takes more than a year to “build” a
good beef steer -- longer than to build a de-
s troyer.
A growing quantity of foods is needed to give
our fighters and our fighting Allies the fight-
ing foods they need, which, with the increased
civilian demand, leaves less for us at hone.
Our boys in the forces need more food as
fighters than they did as civilians.
Moreover, demand for the rationed products
has increased at home, mainly because our popu-
lation is working harder and longer hours, is
earning more money, and has more to spend for
food.
Imports of the rationed commodities have been
cut off by war conditions, but the volume we
formerly sold in the export market has been
maintained under the Lend-Lease program.
To maintain health and efficiency, we must
all share-and-share-alike. Rationing is the
only way of insuring an equal share.
Food rationing is no
fun for anybody. War is
like that.
But let’s look at it
this way.
Those “little red
stamps” are another way
of stopping those big
black tanks, dropping
those zeros, and sending
those subs to the bottom.
They slow down the
thoughtless for the work-
ing woman who can’t shop
till late.
They help to take the
fN
L~ ~(fQ~r~
I”
1/’ A
0
“black” out of the black market.
They constantly remind us that our
boys will “eat best” even if we eat less,
Foods Rationed
All fresh, frozen, cured and canned beef,
veal, pork, lamb, mutton, including all variety
meats such as liver, heart, kidney, brain etc.,
and all sausage. All canned fish, cheeses (ex-
cluding perishable cheeses such as cottage
cream, bleu, etc.) butter, lard, margarine,
shortening, salad and cooking oils.
Rationing Technique
“Point Rationing”, as used for processed
foods.
Stamps Used
The Red Stamps in War Ration Book Two
Stamps may be used for any of the rationed
commodities. The same stamps are used In the
purchase of meat, cheese, butter, canned fish,
margarine, etc. Neither the letters nor the
numerals designate any specific commodity which
may be purchased.

Materials in this collection are made available by the Illinois State Library. To request reproductions or inquire about permissions, contact: islimg@ilsos.net. Please cite the item title and collection name.

Defense material file”
ervi ces
BULLETIN
GROUP SERVICES BRANCH ISSUED BY
DEPARTMENT OF INFORMATION
NUMBER 2
CONSUMER DIVISION
OFFICE OF PRICE ADMINISTRATION
April, 1943
THE MEATS, FATS AND OILS PROGRAM
Food means freedom!
Freedom for the fighting men of the United Nations; men locked in battle against the enemy on
battle fronts all over the world.
Food means freedom for farmers, factory workers, miners, merchants, lawyers, lumberjacks. bankers,
doctors, clerks, carpenters; women and children; Negroes, whites and orientals; Catholics, Jews
Protestants.
Food is courage; blood and bone and flesh.
Food will shorten the war--and win it.
The rationing of meats, butter and other fats
is the largest and most comprehensive rationing
program yet undertaken by the Government. It
controls the distribution of nearly 22 billion
pounds of food stuffs to practically every man,
women, and child in the Continental U.S.A. who
is not in the armed forces.
Your organization can be a force in making
this program work effectively.
Why Ration
Food follows the flag. As our armed forces
grow and as our flag advances, the demand for
food becomes greater and greater.
In spite of the almost superhuman efforts of
the farmer, the livestock grower and American
industry, there is only a certain amount of food.
It takes time to produce it. The production of
meat, for example, is governed by the laws of
nature. It takes more than a year to “build” a
good beef steer -- longer than to build a de-
s troyer.
A growing quantity of foods is needed to give
our fighters and our fighting Allies the fight-
ing foods they need, which, with the increased
civilian demand, leaves less for us at hone.
Our boys in the forces need more food as
fighters than they did as civilians.
Moreover, demand for the rationed products
has increased at home, mainly because our popu-
lation is working harder and longer hours, is
earning more money, and has more to spend for
food.
Imports of the rationed commodities have been
cut off by war conditions, but the volume we
formerly sold in the export market has been
maintained under the Lend-Lease program.
To maintain health and efficiency, we must
all share-and-share-alike. Rationing is the
only way of insuring an equal share.
Food rationing is no
fun for anybody. War is
like that.
But let’s look at it
this way.
Those “little red
stamps” are another way
of stopping those big
black tanks, dropping
those zeros, and sending
those subs to the bottom.
They slow down the
thoughtless for the work-
ing woman who can’t shop
till late.
They help to take the
fN
L~ ~(fQ~r~
I”
1/’ A
0
“black” out of the black market.
They constantly remind us that our
boys will “eat best” even if we eat less,
Foods Rationed
All fresh, frozen, cured and canned beef,
veal, pork, lamb, mutton, including all variety
meats such as liver, heart, kidney, brain etc.,
and all sausage. All canned fish, cheeses (ex-
cluding perishable cheeses such as cottage
cream, bleu, etc.) butter, lard, margarine,
shortening, salad and cooking oils.
Rationing Technique
“Point Rationing”, as used for processed
foods.
Stamps Used
The Red Stamps in War Ration Book Two
Stamps may be used for any of the rationed
commodities. The same stamps are used In the
purchase of meat, cheese, butter, canned fish,
margarine, etc. Neither the letters nor the
numerals designate any specific commodity which
may be purchased.