About

Equinet Media is a HubSpot Gold Partner and inbound marketing agency. We only work for manufacturing companies and professional service firms.
We deliver inbound strategies, inbound implementation and content creation for clients. And we build intelligent websites that drive engagement and qualified leads.
Unlike a ‘contractor’ service, judged more on output, we take a ‘strategic partner’ approach. So we deliver outcomes that correlate with your business goals.
We care about our culture and obsess over making a meaningful difference for clients. So we only take on new work when we are sure we'll be a good fit.
We don’t do stand-alone projects or one-off content commissions. We focus on creating high-value content for retained clients. Thus avoiding the peak-and-trough disruption that can impede client workflows.
Not a general marketing agency – we’re not a good fit if you’re looking for general marketing support. Equinet is a specialist agency with specific services that we strive to hone and perfect.
If you're looking for the lowest cost option. We’re specialists, so don’t offer generalist fees. Some agencies charge less for their services. So if you’re searching for price alone, we’re likely not a good fit.
You’re not looking for growth – we’re not a good fit if you’re not committing to growth. We focus on building and measuring growth. If that’s not what you want, we’ll not be the right partner.
You don’t have buy-in from the top and are not addressing this. Gaining consensus for inbound fares better than ordering its implementation.

In Uruguay, when talking about “A long time ago…”, you might say, “When dogs were tied with sausages...”

The Czechs might refer to someone poorly dressed as “looking like the Mona Lisa after a spanking.”

When teasing or joking with someone in English you might say “I’m not pulling your leg”. While in Russia you’d say “I’m not hanging noodles on your ears”.

We use them all the time in business too;

“Back to the drawing board”

“Ballpark figure”

“It’s a long shot”

We use idioms in our spoken language all the time. But what about in writing? Idioms can bring an injection of humour and personality to our writing. It can also help you deliver more effective messages. And according to Grammarly, using idioms in writing is a “piece of cake”.

Global Graduates compiled a list of 20 bizarre English idioms and explored their origin. If you've always wondered why we say things like "bob's your uncle" and "under the weather", then it's worth a read.

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We've all heard a few hilarious, odd and (at times) useful foreign idioms ('Not my circus, not my monkeys', anyone?) and gain infinite amusement from translating them into English. But have you ever stopped to consider how strange our own English idioms can sound?