KFMB gets wrong kind of exposure

Clip goes viral after radio regular’s bikini doesn’t do its job during live TV broadcast

The dreaded “crossover” promotion between radio and TV backfired on KFMB this week when the former embarrassed the latter in a live simulcast.

Channel 8 morning co-anchors Nichelle Medina and Alicia Summers were “hosting” the DSC (Dave, Shelly & Chainsaw) radio show from 100.7 Jack FM for their daily cross-promotion. No doubt being a good corporate soldier, DSC was trying to promote that night’s Victoria Secret Fashion Show telecast on CBS when things went south. Literally.

DSC regular Chris Boyer, dressed in a black bikini because apparently that’s still considered funny by someone, walked on to the TV set and positioned himself behind the two women in a way that — how should we put this? — exposed part of what is normally (and thankfully) hidden behind the bottom of the bikini.

With the radio hosts chuckling off camera — “Oh the horror; oh the humanity,” Shelly Dunn said — someone tried tilting the camera up in an attempt to save TV viewers. Noticing that, Boyer began jumping up and down so his “show” could continue as one of the TV anchors said, “Let’s take it to break.”

Not surprisingly, the incident went viral, even on sports sites like Deadspin.com.

Word around the station’s Kearny Mesa headquarters was that the TV operation had no idea anything like that was coming — and later made that point clear in language definitely not suitable for radio, TV or print.

Efforts to get comments from station officials were either declined or ignored, although, come to think of it, what was anyone going to say except to declare it wouldn’t happen again? There’s no good defense for what happened.

Quick hits

• There’s a new channel available on Time Warner Cable; unfortunately it’s not Fox Sports San Diego. RLTV, described as “the only cable network and online destination for adults 50+” (does that make it the cable counterpart to CBS?), is now part of the Digital Basic lineup (Channel 223).

• To clarify an item from last week about TV ratings for the November “sweeps” period, those were preliminary ratings. The final ratings are due out at mid-month, although they are not expected to change the rankings much, if at all. If they do, it will be noted.

Now Hear This

Monthly radio ratings were released last week, and the local country station, KSON-FM, remains on top in the 12-plus demographic. KSON’s sister station, smooth jazz KIFM-FM, also sits in the top 5 below Channel 933 FM (KHTS), KPBS-FM and classic rocker KGB-FM. The top three remained unchanged from October.

After losing its top-rated morning show (DSC) in 2010, KGB has suffered over the years but has shown considerable growth in recent months — outperforming DSC’s current home in other key dayparts.

Star 94.1 (KMYI-FM) continues its downward trend since the departure of “AJ’s Playhouse,” but AJ’s new dial position at Energy 103.7 (KEGY-FM) is even lower in the ratings. The Chargers’ losing season has done little to boost Rock 105.3’s overall ratings, but the station (KIOZ-FM) is currently outperforming competitors 91X-FM and FM-949 (KBZT-FM) in the 12-plus category.

While industry insiders have questioned the longevity of FM-949, the alternative rocker has grown its cumulative audience since making the radio station “about the music.” Meanwhile, 91X is preparing for its 30-year anniversary next month with special programming.

In the battle of sports radio stations, XX1090-AM (XPRS) and XTRA Sports 1360 (KLSD-AM) remained flat, with 1090 still drawing more than double the 12-plus rating of its competitor.

Chris Cantore

Now Watch This

Like grocery-store egg nog, scary Christmas sweaters and Alvin and the Chipmunks, the yearly Hollywood Christmas parade is a holiday tradition that is so cheesy, it skips tacky and goes directly to classic.

The extravaganza formerly known as the Santa Claus Lane Parade is still alive and well and putting the tinsel in Tinseltown, with this year’s lineup featuring marching bands, floats and appearances by everyone from “Leave It to Beaver” star Jerry Mathers to “Glee” cast members and Herbie the Love Bug.

The live parade happened Nov. 21, but the broadcast airs Monday on Hallmark Channel and again Dec. 21 on Hallmark Movie Channel. If you don’t give yourself the gift of nostalgia, who will?