Mobile Revolution

One development I am glad to see take place within the events industry is the widespread implementation of mobile apps at events of all sizes. Mobile apps not only provide a way of removing large costs like printed guides, but also can help enhance the event through value added capabilities like integrating social media thereby reducing networking friction among attendees.

Enter Attendify

One event mobile app developer that is making great strides in this space is Attendify. For those not familiar with Attendify, they are one of a handful of budget friendly mobile app creators specifically tailored towards conferences, festivals, trade shows and meetings. The company recently launched an update to its Social App and it's filled with tons of things that help enhance the attendee experience and make an event organizer's job easier.

Attendee & Organizer Utility

The new app has some pretty useful features and benefits for both attendees and organizers.

Highlights For Attendees

Timeline: the new interactive timeline allows users to see everything that's going on with attendees and find the best topics to start up a conversation. The timeline is very Facebook-esqe meaning it's very social. My personal favorite? The ability to "Like" and comment on posts, including photos taken by other attendees

Messages: the messages feature allows attendees to interact with one another with direct private messages. Not to fear though, the Attendify team included privacy controls so your most sought after attendees are not bombarded with unwanted messages

Follow-up Lists: One of my personal favorite new features is the ability to create follow-up lists. This allows for an easy way to keep in touch with the most important people you meet at an event.

Highlights For Organizers

Control: The new social app allows for greater control over the flow of information. This makes it easy to remove inappropriate or offensive messages posted in the public timeline

Push Notifications: this is the perfect way to deliver last minute updates or corralling attendees to big events like keynote presenters or social engagements

Centralized Management: the dashboard allows for easy management of not only the social features (e.g. censoring abusive attendees) but also the content (e.g. schedule of events). This is a must have for any event organizer who hopes to deliver an exceptional experience

The Bottom Line

The Social App was tested at over 100 events before its public rollout in order to make sure it would serve the needs of attendees and organizers alike. With custom event app development usually starting in the thousands of dollars, Attendify's $599 Social App is a welcome, budget-friendly addition to the event mobile app space. For anyone interested in seeing the app in action, watch the video below.

Tell us in the comments below...What do you think of Attendify's Social App?