An amazing B2C customer engagement and acquisition tool

Australia Post can give you access to up to 11.3 million letterboxes for community notices* or up to 8.6 million letterboxes for other advertising

*Australia Post has access to 11.3 million delivery points nationally – including 2.7 million delivery points that bear the message “No Advertising Material”, or similar words. These additional 2.7 million delivery points can only be accessed for community notices, where delivery is accepted by law. For addresses that accept advertising, Australia Post can provide access to 8.6 million letterboxes.

Direct Mail Solutions

With the amazing innovations in print technologies, direct mail has quickly made itself known as a great solution to driving opportunities to your most relevant customers.

Direct Mail is a great way to capture the attention of your existing customer base. If the objective of your marketing communication is to engage an action from your customer, then direct mail is the easiest way to achieve your goal.

What types of letterbox advertising can you send?

Unaddressed mail is ideal for sending the following types of letterbox advertising:

Direct Mail Solutions

With the amazing innovations in print technologies, direct mail has quickly made itself known as a great solution to driving opportunities to your most relevant customers.

Direct Mail is a great way to capture the attention of your existing customer base. If the objective of your marketing communication is to engage an action from your customer, then direct mail is the easiest way to achieve your goal.

71% of consumers say that print & paper quality impacts their decision to open and read mail

71% of consumers say that print & paper quality impacts their decision to open and read mail

When executed correctly, you will discover direct mail is an innovative way to:

R

Increase cut-through and reduce waste

R

Build customer loyalty

R

Drive profitable results

R

Attract new attention to your business

Make it personal

IPG Marketing can make your direct mail pieces extremely personal by adding variable data to your artwork. Each piece is individually merged and prepared to be printed on the latest and greatest of digital print technology.

80% of people are more likely to open mail if it is personalised

80% of people are more likely to open mail if it is personalised

Geodemographic Targeting

Target the right audience

At IPG Marketing Solutions we have an interactive mapping system combined with ABS data. This allows us to help make sure your message is being delivered to the right audience. We can help you target areas all around Australia based on a wide range of demographic segments including: age, household income, house value, education, gender, employment, ethnicity, population density and percentages.

Mapping

Are you a multisite retailer or branch network? If so we can combine your store area boundary’s or territory’s within our interactive mapping system to give you a visual representation of where your messages and offers are being delivered to. Perfect for franchise groups & branch networks.

Geodemographic Targeting

Target the right audience

At IPG Marketing Solutions we have an interactive mapping system combined with ABS data. This allows us to help make sure your message is being delivered to the right audience. We can help you target areas all around Australia based on a wide range of demographic segments including: age, household income, house value, education, gender, employment, ethnicity, population density and percentages.

Mapping

Are you a multisite retailer or branch network? If so we can combine your store area boundary’s or territory’s within our interactive mapping system to give you a visual representation of where your messages and offers are being delivered to. Perfect for franchise groups & branch networks.