IB English Further Oral Activity

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Transcript of IB English Further Oral Activity

Language and Mass Communication FOA By Lili Kovari American fashion and lifestyle magazine 1892 weekly publication 1973 monthly publication extensive editorial and stylistic changesrespond to changes in lifestyles of target audiencefocuses on new and accessible concept of "fashion" for a wider audiencehigh status and reputation chief editor; Anna Wintour (since 1988) Council of Fashion Designers of America weekly news and international affairs publication 1843 publication begunnewspaper/ print edition is in news magazine format supports free trade, globalization, free immigration neo-liberal (enhancing the role of the private sector in modern society) "is not a chronicle of economics." it aims "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." (Mission Statement) "the Economist's philosophy has always been liberal, not conservative." recognition of gay marriages, drug legalisation diverse views of individual contributors How does ;AudiencePurposeAffect structure and content of a text weekly American magazine celebrity and human-interest stories largest audience of any American magazineroughly 50/50 mix of celebrity and human-interest articles "getting back to the people who are causing the news and who are caught up in it, or deserve to be in it"-Richard B. Stolley (founding manager)"Our focus is on people, not issues."People Magazine's 100 Most Beautiful PeopleSexiest Man Alive Preserved dominant position of influence "considerable influence over American fashion" "Runway shows don't start until she arrives" "Trends are created or crippled on her command" "the world's most influential fashion magazine" The New York Times Fairy tale diction Informal register-relate to audience Colour codingbright Bold Headlines rhetorical question-ambiguity Topic; couple, love, marriage, dating hyperbole equivocationambiguity Trying to squeeze as much in white; purity, royalty Visual; main story in focus -other stories on the side (more to come) perfect smiles; representation colours are in scheme photo, styling, headline format are styled leading lines more sophisticated language diverse focal point fun connotes happinessIdol's words Off regular topic diverse interestseducation breaks from stereotype alluding to a bookalliteration set idea of beautynegativelinked to idols Subtopics mostly on appearance trendsetter of what beauty isdistorted imagebad message outline: "less is more" discrete bold magazine title headline bold, highlighted colour code; visual perspective shield symbolises subtitle structure; sophisticated simplistic artistic illustration less words iconic symbols of Britain cover page in contrast with content rhetorical question fragments uniform tone

anonymity of writers perceived to display dry, understated wit, and/or precise use of language "collective voice and personality matter more than the identities of individual journalists"