Team leaders say the new account will allow the Packers to promote contests and happenings at Lambeau Field. While most tweets will have a local impact, some sweepstakes and contests will run nationwide.

It is the Packers' fourth official Twitter account, joining @packers, the team's main account; @packeverywhere, the account for the team's online fan hub; and @LambeauField, the account for Lambeau Field.