Original Penguin Launch

Original Penguin Launch

Original Penguin Launch

Original Penguin Launch

Original Penguin Launch

Original Penguin Launch

Original Penguin Launch

Original Penguin Launch

Clothing giant Original Penguin launched their new range with a spectacular party in London recently, and ClashMusic were there to record the action.

With the air getting cooler and leaves beginning to clutter the pavement our thoughts are beginning to turn towards Autumn and Winter. Those t-shirts aren't going to keep out the cold, with plenty of shopping needing to be done.

Thankfully Original Penguin are one step ahead of us. Launching their new Autumn / Winter range with a spectacular show in their Covent Garden store, the brand introduced a number of new designs.

Having hit the stores in July, the AW09 womens collection takes inspiration from the cool, preppy aesthetic seen in the US hit show, Gossip Girl and the movie, Love Story.

Original Penguin offers a menswear collection that embodies the spirit of Americana. Inspired by a big city photographer and his realisation that real life begins and ends in the America diner, the collection tells the story of boy meets girl and big time dreams.

Opening to the strains of a DJ set by Ben Grimes, the guest stars at the launch included: