The identity of America is changing, and changing rapidly. The country is becoming an increasingly beautiful mosaic of different cultures, ethnicities, languages, religions, and experiential backgrounds. And one of the most prominent and explosively-growing components of that mosaic is the Latino community—a community that is on-pace to make up more than 20% of the overall US population in the next couple of years.

Yet, the size, scope, and reach of this growing group has been largely ignored by one of America’s most prominent and profitable industries:

Entertainment

Right now, there is a Grand Canyon-sized gap between consumer demand for, and market supply of, Latino-centric entertainment.

Yes, there are few channels on TV like Univision and Telemundo, but they’re only taking a small sliver of the entertainment profit pie. Most of it continues to go uneaten.

Fortunately, that’s about to change thanks to the focused efforts of two successful entertainment entrepreneur-investors, Mr. Rich Hull and Mr. Jorge Granier. Their company PONGALO—a digital media company based in the US—owns one of the largest libraries of Spanish-language content in the world. And that library is slowly but surely being made available to Spanish-speaking Americans through PONGALO’s modestly-priced subscription based model.

Though it may not be entirely accurate to call PONGALO the “Spanish-speaker’s Netflix” right now, the reality is PONGALO could become a similar digital media juggernaut over the coming decade, particularly as the US-based Spanish-speaking audience continues to grow.

Remember—mobile device ownership and mobile media consumption is MASSIVE in the Latino community (in fact, no other cultural demographic owns as many mobile devices). Coupled with mobile media consumption’s unwavering rise in the general US population, and it’s reasonable to assume PONGALO’s industry footprint will become increasingly massive.

So, with all of that said, join host Josh Felber on today’s episode of Making Bank, as he sits down with both Rich and Jorge to discuss their respective media backgrounds, their interest in catering digital media to the Spanish-speaking community, their vision for future development of PONGALO, and much, MUCH more, including…

•Why TV—like radio—will never die

•How, when, and where Millenials like to consume media

•The defining characteristic of new-age media

•Why pigeon-holing (left unchecked) can destroy your potential

•The fragility of free-speech

#MakingBank #JoshFelber #JorgeGranier #RichHull

=== ABOUT Josh Felber ===

As a High Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom.

A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 Billion annual revenues), I’ve been: