Tags ArchivesWebsite traffic

A new study from Pew Research Center has linked the location website visitors come from — social media, search engines or direct visits — to levels of engagement and loyalty, and it turns out direct is best. The study, which tracked internet traffic to 26 of America’s most popular news websites, found that those who directly typed in a URL address or had the site bookmarked spent almost three times longer on the site, and viewed up to five times more pages than visitors from search engines or Facebook. The data also suggests turning social visitors into dedicated visitors is difficult to do. Even Buzzfeed, the organization that seems built on social referrals, saw significantly more engagement from visitors who ...