Launching Red Seal new fruit tea on social

We were recently tasked with the launch of three new Red Seal tea flavours on social. The new flavours boast vibrancy and freshness, so we used this as the core idea for the look and feel of the campaign. Focusing on the key ingredients of the new flavours, we drew inspiration from their lively colours to create a series of posts that were visually striking and thumb-stopping.

The launch teaser sought to encourage the audience to look very hard at the tea boxes and guess what the flavours were, building anticipation and packaging recognition.

Our main imagery, created exclusively for Facebook and Instagram, was later used in PR and print - including Woman’s Weekly and Verve Magazine.