/ What we did

Digital PR

Uncle Tetsu Unionville

Objective – To promote the new Sakura Cake from Uncle Tetsu. Maximize exposure and increase sales

Tactics – Setting up special photo stations for bloggers & Instagrammers to take photos; Invite bloggers to feature the cake; Collaboration with Yelp on a Check in & Check out Yelp elite pop up event; Hosted giveaway with Instagrammer, Toronto Gourmand Club and own Facebook channel

Results – Over 50 mentions on IG and increased sales of the Sakura cake by 300%