Mike Dorian Ford Partners with Ask Patty to Market to Women Consumers

Detroit, Michigan (PRWEB) October 13, 2006 -- Mike Dorian Ford, a
family owned and operated dealership since 1964, will embrace the Ask
Patty concept. Dorian Ford owes this distinction to their high level of
customer service and outstanding reputation of total customer
satisfaction. Dorian Ford’s partnership with Ask Patty represents an
increased commitment to the female car buyer to provide a safe and
comfortable buying experience.

“At Dorian Ford, our honesty, integrity, and reliability are what make
our customers come back year after year, generation after generation.
They believe what we say, because we do what we say. You can count on
it,” says Carolyn Dorian, General Manager of Dorian Ford. “We are
pleased to be part of the Ask Patty ‘female friendly’ certified dealer
program and look forward to continuing our commitment to creating
lifelong relationships with all of our customers.”

General Manager Carolyn Dorian’s decision to partner with Ask Patty
reflects the kind of forward thinking needed to deliver consistent
outstanding results in customer satisfaction and sales growth to this
important consumer segment.

Women represent over half of all vehicles sold annually in the United
States with revenues topping $80 billion every year. Until Ask Patty,
there hasn’t really been a website exclusively devoted to their needs
and concerns.

Ask Patty provides women consumers the opportunity to post questions
about car buying, selling, repair and maintenance to a panel of expert
automotive women. Ask Patty is a safe online place to share and discuss
their car buying experiences. Women can submit posts directly to the
Ask Patty automotive advice blog by going to http://askpatty.typepad.com.
The Ask Patty advisory panel of automotive expert women, headed up by
Deborah Renshaw -- professional NASCAR driver, and is comprised of
women who hold various leadership positions in the automotive industry.

About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions
about car buying, selling, repair and maintenance to a panel of expert
automotive women and is a safe online place to share and discuss their
car buying experiences. Women can submit posts directly to the Ask
Patty website by going to http://www.askpatty.com.
The Ask Patty advisory panel of automotive expert women is headed up by
Deborah Renshaw -- professional NASCAR driver, and is comprised of
women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United
States each year and influence 85 percent of the buying decisions,
spending over $80 billion. Yet, shopping for and buying a car can be a
challenge for women who are first time car buyers or for women who had
a bad experience in the past with a car salesman or dealership.

Properly armed with the right tools and training your dealerships can
increase its share of the largest and fastest growing demographic of
new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty
Certified Dealer program was designed specifically for car dealerships
to attract, sell, retain and keep loyal women consumers.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training your dealerships can
increase its share of the largest and fastest growing demographic of
new vehicle buyers in the US -- Women Consumers. The Ask Patty
Certified Dealer program was designed specifically for car dealerships
to attract, sell, retain and keep loyal women consumers.