What goes in a business plan? The body can be
divided into four distinct sections:

Description of the business Marketing Finances Management

Agenda should include an executive summary,
supporting documents, and financial projections. Although there is no single
formula for developing a business plan, some elements are common to all business
plans. They are summarized in the following outline:

Elements of a Business Plan Cover sheet Statement of purpose Table of contents

The Business A. Description of businessB. MarketingC. CompetitionD. Operating proceduresE. PersonnelF. Business insurance

Supporting Documents
A. Tax returns of principals for last three years Personal financial
statement (all banks have these forms)B. For franchised businesses, a copy of franchise contract and all
supporting documents provided by the franchisorC. Copy of proposed lease or purchase agreement for building space
D. Copy of licenses and other legal documentsE. Copy of resumes of all principalsF. Copies of letters of intent from suppliers, etc.

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