Business Directories

RAK Ceramics showcases key product range

Dubai, November 28, 2010

RAK Ceramics, a leading manufacturer of ceramic tiles and sanitary ware, showcased its cutting-edge products such as its Nanopix Slim and exquisite tiles using latest digital printing technology at the Big 5 expo held in Dubai.

As the premier construction products exhibition in the UAE, the Big 5 has constantly served as a platform for RAK Ceramics to assert its market leadership and showcase its full product range, said a company statement.

The manufacturer has been able to overcome the current recession by exploiting new markets and designs with innovative range of products and contributes to be top ceramic and porcelain tile manufacturer in the world with more than $1 billion in annual global sales.

It also displayed various products under its sanitaryware range, including Oplance, Metropolitan Deluxe, Compact (S-Trap), Infinity, and HIS & HERS (P-Trap) lines.

'We have been able to consolidate and strengthen our position from 2009 despite the business slowdown caused by the global crisis by constantly pursuing new segments and markets,' said Dr. Khater Massaad, CEO, RAK Ceramics.

'Right now we are eyeing further expansion into India and we continue to position ourselves as premier tile supplier to the Gulf region which will remain a strong market for our products,' he added.-TradeArabia News Service