Want to Interact With Millennials? Try This Approach.

Now the largest generation in the U.S., millennials have incredible spending power and brands would be wise to communicate with this demographic on their preferred channel.

A new survey from OpenMarket found that not only do millennials open text messages within 90 seconds, but SMS is also the number one channel this generation prefers to interact with businesses the most through. The infographic from OpenMarket, shown below, visualizes more of this group’s preferences when it comes to SMS from businesses.