Why You Need Videos For Training

February 28, 2019

All businesses need to do training in some form or another, especially if you have employees. Whether it’s some refresher training for the olds hands in the business, training on a new product or service, or a complete from-scratch training programme for a new hire, you need a way of communicating new information they need to do their job. There are a lot of ways companies can do this, but one of those is videos. Creating training videos is one of the most effective ways to develop and retain your team, both in terms of cost and engagement. Today, we’re going to give you three reasons why you should be using video as part of your training programme.

It Keeps Costs Down

Training people isn’t cheap – especially if what you’re training is complex or time-consuming. In fact, studies show that for every £1 of face to face training, 87% is spent delivering it. So when you’re spending money on someone to come in and train your employees, you’re spending more on instructor time and travel costs than you are on actual training materials. But with video, you have a one-time investment to create the training content you need, and then you just need to press play every time you need to train someone. No instructors to pay, no employees travelling and losing time, and no extra outlay. Employees can watch training and development videos from the comfort of their own desk. This makes video a far more cost-effective training tool than almost anything else.

Better Engagement

Visual media has always been a popular option since it was invented, and quickly rose to top spot for the consumption of entertainment. To the point where other forms of media have poked fun at it (just listen to ‘video killed the radio star’), and a huge swathe of people simply stopped reading books and started watching film adaptations instead. This is mainly because people just enjoy watching videos more. In fact, Forrester research found that employees are 75% more likely to watch a video than read documents, emails or web articles. So if you want your employees to actively engage in training, you need to make it interesting and keep their attention – and the best way to do that is with video.

People Learn In Different Ways

One of the biggest reasons for including video in your training programme is simple. People learn in different ways. That’s not just something we’re taught in schools to help us get the hang of revising for exams – it’s a fact of life. All of our brains work slightly differently, which means that we all process information and emotion in slightly different ways. This is mainly thanks to the particular neural pathways that have been created in our brain through evolution and experience, and no two are alike.

This means that for one person who finds written information really easy to take in (hi there), there is another who struggles and prefers visual content instead, and another who prefers to learn by doing things with their hands. So when you’re creating a training programme for your employees, you need to account for all of these learning styles. That means providing a broad range of training materials and exercises – including video.

At GingerVideo, we spend a lot of our time creating training videos, internal communication and eLearning videos. We work with both individual businesses and the training companies themselves, helping provide a creative approach to training videos that guarantees engagement and results. From professional HD footage to animation and graphics, we can create inspiring and engaging training videos for any topic. To find out more, please get in touch with the team today.