LAS VEGAS – Robin Heppell knows funeral home owners and managers have a choice in which seminars and events to attend. With attendees investing hundreds of hours and thousands of dollars every year in professional development, the Funeral Marketing Blueprint program has been developed to give attendees a complete road map for their marketing initiatives. It is based on over 25 years experience, over $50,000 of education, the development of over 100 websites, and the creation of a multimillion dollar preneed program.

Designed specifically for funeral home owners and managers, the Be A Funeral Marketing Rock Star conference will be held Feb. 20-21, 2013 at the Hard Rock Hotel and Casino in Las Vegas.

"What makes the Be A Funeral Marketing Rock Star a really unique learning experience is that it is a complete plan with a consistent message that can be implemented and not just random ideas from a variety of individual presenters," said Robin Heppell, the creator of the Funeral Marketing Blueprint.

Conference attendees will gain easy, step-by-step knowledge on how to:

Easily track your effectiveness of your advertising and eliminate the "guessing of what half of your advertising" works

Have your Funeral Home "Top Of Mind" at the very moment that a client family chooses a funeral home

Access what strategies are right for your market and how to implement them immediately to get maximum results

"Attendees will love the Rock Star format, especially being at the perfect venue, the Hard Rock Hotel & Casino. Besides having complimentary breakfast, lunch and snacks, each day will end with Hepp's Hot Seat Happy Hour where drinks will be served during an uncensored, anything goes, question and answer period,'' Heppell said. "This is a 'can't miss' event for those who prescribe to the 'work hard - play hard' mindset. The conference at the Hard Rock will be one of a kind."