Infographic: The Podcast Download Fall 2017

Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.

Heavy podcast listeners are media junkies and early adopters of the latest technology who listen to nearly 10 podcasts per week.

They don’t mind ads. 39% of podcast listeners would tolerate 3 or more breaks in a 60-minute podcast.

However, advertisers beware. Speed listening is a thing. Over 40% of podcast listeners have increased the speed of podcast content, including ads.

Heavy podcast listeners are open to ad free paid subscriptions. Half would consider paying $5 a month for their favorite podcasts.

Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening.