stacie pearson

BrandingCreative directionStrategy

design with purpose

About

I am a communicator and storyteller. I create synergy between words and imagery — adding structure with layout and typography and providing weight where necessary to convey message and meaning.

Successful design is more than just making something look good. I believe it must speak authentically and truthfully to the audience—delivering a clear and compelling message that speaks directly to the reader, viewer or user.

I am problem solver. A team builder. I’m Inspired by the talents and strengths of those around me, and know that collaboration is key to creating something unforgettable.

Featured Project: Appriss Style Guide

Branding and logo development

I was the design lead for the creation of a style guide for Appriss, an international SaaS company. This book established and set the standards for brand usage and guidelines for Appriss Corporate, Appriss Safety, Appriss Health and Appriss Retail. While creating the book I was also putting the finishing touches on the updated Solutions logos which were updated to reflect the new Appriss branding. Here you can see some of that work and the final Solutions logos.

Testimonials

Never have I met an art director with skill and commitment in such equally high measure. I am a copywriter. There are times when I am tempted to hand Stacie the pen, because her understanding of every project is so carefully considered, so insightful and smart, that she can often verbalize brand stories and brand voices as well as she can incite them visually.

Danielle Burrows – Writes. Produces. Neutralizes Odors.

I really enjoy working with Stacie – especially when watching her develop a campaign end-to-end. She creates beautiful work, and somehow brands come alive through her vision and design sensibility. Her incredible talent, work ethic, and collaborative spirit make her undeniably remarkable!

Joyce Shirer – SVP Marketing at Rodale Inc.

Stacie Pearson is a gifted and innovative creative art director with the proven ability to skillfully lead designers and copywriters, and create beautiful, successful campaigns for both print and web.I have personally worked on dozens of projects with Stacie, and she has consistently overdelivered, while staying on budget and on time.

Adam Campbell – Vice President, Chief Content Officer at Rodale, Inc.

You will never come across an art director as dedicated to the task at hand – and to getting it right – as Stacie. Her practical virtues (client handling, project management) are somehow just as well-developed. Brands sing under Stacie's leadership.

Danielle Burrows – Writer. Producer.

The best part about working Stacie: She gets it. She can take the words you use to describe your vision, and turn them into a work of art that’s even better than you imagined. This is a unique talent that underscores her incredible value as a leader, collaborator, and creator.

Adam Campbell – Vice President, Chief Content Officer at Rodale, Inc.

Stacie's creative is top notch — She is also a strategic thinker and knows how to take a marketing problem, ask the right questions, and offer the best solution. Her enthusiasm, work ethic and especially her pure talent make her a tremendous asset to any company.

Stacie is a creative, immersive, and talented Art Director. But she also understands the bigger picture, including a knowledge of the brand, the consumer, and how to leverage a complex and integrated media landscape. Stacie consistently gives 150% — always doing her research and offering multiple creative solutions. I loved collaborating with Stacie.

Susan Hartman — Marketing Powerhouse

Stacie’s got an excellent sense of leadership and knows how to mentor younger designers encouraging her team to push themselves to produce their best work possible. The consummate artist, she can apply amazing fine art skills to the production of high-profile websites, branding, and direct mail.I would highly recommend Stacie to lead any design team.

Beyond simply delivering great creative, Stacie is adept at understanding a brand, and carrying that sensibility through the photography, video, design, and copy—to create a cohesive product package that truly stands out.

Adam Campbell – Vice President, Chief Content Officer at Rodale, Inc.

Work Process

Ideate

Read the creative brief. Do your research, understand the strategy and know your users. Brainstorm ideas, collect information and inspiration. Flesh out ideas and evaluate them for clear messaging with an intuitive, user-centered design.

Refine

Simplify and improve the work. Test the user journey for unified messaging. Get feedback, make modifications and further develop and improve the creative. Check back with the brief to be sure the work is on target. Collaborate with your team, get more feedback and refine and improve the work.

Deliver

Present the work to the client, prepared with data and information for your creative choices. Be sure your work answers the creative problem and shows creative, critical and reflective thinking.

Other Work

I also create illustrations, drawings, paintings and pop-ups. Here are a few examples of that work.