Simple Social Media Rules

In this PAC Article we are going to look at Social Media from a simplistic marketing view point and fill in a few blanks to help you get better social media results.

The Social Media Rules

I see so many Social Media users wandering around social media land and really falling into every engagement trap that there is and really getting little or no results for their efforts and breaking all the social media rules.

But of course your results are really based on the why your are using social media and the good news is there are very few social media rules.

Two Social Media Categories

There are really 2 categories of social media user and they are those that use social media for fun and to keep in touch with family and friends and then there are those who use social media for business or to market a product and it is really the second category where we fall in the pitfalls and beak the social media rules.

The funny thing is quite a few of the answers to solve the marketing social media puzzle and to avoid the traps and pitfalls can be found in Category1 and these can be applied to Category 2

In Category 1 you are running around sharing images, talking to friends, arranging nights out, sharing the results of said night out, you are creating massive quality engagement because you have an audience that you now and who trusts you.

But in Category 2 it is very, very different.

It is in Category 2 that we break all the social media rules. In Category 2 you are Billy no mates because you don’t concentrate on the things that work in category 1 and apply them to category 2.

We suddenly start to throw links out to people we don’t know saying this is a great business to be involved with or this is gonna make you a stack of cash. The thing is this approach doesn’t work, it is a bit like that annoying guy who turns up in the restaurant or bar who try’s to sell you that single rose, yeah ok, if you knock on as many doors as he does then you will get someone to buy eventually but it is not the way to do it if your’e a marketer.

So What Is The Answer?

Simple go back to scratch, take the time to look at what others who are marketing are doing, and check their engagement levels and model what they are doing. Then it is down to you to use the results of your studies.

Join conversations by commenting. Engage, converse and be objective….. you are introducing yourself and making friends and contacts and providing value to on going conversations. You need to build relationships just like the ones you find in Category 1.

It’s ok to still post your ads and business shares but you have to be part of the conversation else ware for people to notice what you are doing and for you to be credible.

It’s all about building relationships and that is when we become relationship and attraction marketers.

Thank You for Shopping PAC

About The Author

Hi guys im Dexter owner of InfoBunny.com and HowTo8App.com Im a Blogger, Social Media Expert, Internet Marketer and early adopter of The8App.
I love all elements of social media and my InfoBunny Blog is now really just about providing help for those looking to build their Social Media Authority and online presence.

I turn the other way whenever I see businesses bombarding me with links…
You are so right, building a relationship with your potential customers is key and social media (whichever platform you choose) is a great way do that.

Now doesn’t that all make a lot of sense. Thanks for the handy, sensible tips Dexter. Social media still confuses me but I will be making a concerted effort to be more engaging on other sites besides Facebook. Thanks again.Liz Delaney recently posted…Monday Musings – Spring Cleaning

Hey never knew there was different categories in social media…But now I do, thanks 🙂

I have definitely in the past month learnt that spamming people with links is not the way to go, building relationships and being genuine is the best approach.Sean Purdy recently posted…Networking Superstars…What is it?

Dexter, I see this all day long. People spamming my inbox, hitting me up in PM on Facebook, G+, all trying to sell me something. My honest first thought is, “Who are you? Why should I buy from you?” If I wanted their product or service, do they honestly think I wouldn’t know where to go to get it? They are rude, period!

Business truly is about relationships, building trust, interacting. Sometimes the only way they can get to know us is through the online daily activities that we do online. I try to pay close attention to what I’m “sending” out into the universe so that I represent the true me.

Hi yea i get it all the time as well, my favorite is when i get a live video chat request on hangouts or skype…… hmmmmmm now will i buy from you….. ohhhh we seem to have lost our connection what a shame 😉Dexter Roona recently posted…Free Google Plus Training

I agree completely, Dexter, making connections without a sales pitch is important. What I notice is that you have to stay in the loop and work at keeping those connections. I took a little hiatus and found that I have to rebuild a foundation again. Always great to get great reminders from you.

I try to not be disrespectful to my friends intent on FB, so I use groups and send different messages to certain people. It takes more time and a little organization, but I feel it is worth it to not annoy my friends!

Yeah Facebook is a little bit more difficult to organize than other sites, there are lists i believe you can make, where as on Google Plus you have circles which is a very good setup for sending content to relevant people.Dexter Roona recently posted…How To Leverage The Power Of Google Plus Followers

Well said, Dexter! One of the big differences between the two categories is that in #1 we relax and enjoy our family and friends — and in #2, all too often we are trying to find people to buy our products or join our team. Get rid of that agenda, and relax — share the products or opportunity, and don’t worry about who will buy and who won’t. When we relax, things begin to happen, and it’s a lot more natural.

Hi Dexter. Throwing links out there and expecting strangers to join your programs with you is definitely NOT going to work! Building relationships has always been the best way to gain more followers and build your downline. It may take longer to build a good team, but in the end they will be people who know and trust you and will be more responsive in working along with you. Definitely a win-win approach.

You are so right, Dexter, and although I rarely advertise on my FB profile I do throw out a lot of links. I think they lead to useful content but I get very little response to these. I need to add more of a personal touch and distinguish my profile from my fan page. My fan page posts get seen by so few people I wonder if it’s worth it. I’m getting more into Gplus now.

Yeah i need to sit down and workout if FB Fan Pages are worth it for me, they do seem a lot of work to keep moving forward and without the effort they do nothing at all, im also getting much better results with Google Plus. I must be missing something with FB or is FB the Emperors New Clothes…. who knows lolDexter Roona recently posted…YouTube Video Strategy Part 1

You have to concentrate on one platform over another or you won’t get anywhere with any of them but it is getting harder and harder to build engagement on Facebook. It’s deciding what it thinks you want to read and focusing on boosted posts and ads. Google is throwing everything into Plus now – I doubt if it will be long before they concentrate on a paying model too.

Hey Soni, yeah im with you on Facebook….. Fan Pages…. i seem to be missing the last piece of the puzzle because it is the one area of social media that just doesn’t bring me results, i need to do some research and training to see why it is not working, let me know what you change and the results you get…… just so you know the engagement im getting on Instagram is rocketing my Klout score…… let’s hope Facebook don’t add an algorithm to Instagram…..Dexter Roona recently posted…Boost Social Media Sharing With Social Locker

Hey Dexter!
I have popped back in to report that I even though I now have a little regular interaction on my FB page from our fellow PAC members, the weekly stats I get back are still in the red! Of course I am shown the increase in new likes but everything else is still down.
Interestingly though, when is use Facebook Ads and pay for new likes, the whole grid goes green! Wonder why this is so.
How is Instagram going and how exactly are you using it? Have you written an article about it yet?Sonia Freer recently posted…Your Business on Pinterest

Great post! I have recently been questioning the benefits of having a ‘fan’ page on Facebook because try as I might to get people talking about what I post – including huge personal news like becoming a ‘Noni’, I am not being seen at all.

But a light bulb just flashed on over my head as I think your article has given me the answer 🙂

Hi Dexter,
There is nothing worse than to see people throwing their links and “buy me” stuff at me. It is rude! Social media is great and I swear by it… I have increased engagement and like and comment on things. But always keeping business in mind.
When on the social media platforms, it’s fine to share a little personal stuff (Little the key word here) for people to know who you are. But we cannot over do it.
As for friends and family…I had to block them all lol.

Hi Dexter, Great information and advice. There are so, so many people out there telling new people to do exactly as you advise not to above; no wonder so many people give up. I like your Google Plus top relevant engagers (lol, I’m still one of them).

Thanks Andy yeah you just have to do what you do with your friends and family and that really comes down to just engaging and building relationships, that is when you can move it along.Dexter Roona recently posted…How To Leverage The Power Of Google Plus Followers