L’Oreal Paris, the world’s leading beauty brand launches “Life in Pink – A Beauty Film”. Inspired by the international campaign La Vie En Rose which saw renowned artist, John Legend, starring for L’Oreal Paris; the beauty film marks the launch of the brand’s Exclusive Pinks, lipstick collection, by Color Riche. An international declaration of love to women and beauty we see 6 exquisite shades of pink featured in the video. Continue reading…

Comments Off on L’Oréal Paris Makeup Designer launches ‘Life in Pink’ Posted by Fashion Central on Tuesday, February 23rd, 2016

Luscious Cosmetics reveals an exciting product to start 2016 with the introduction of a new range of their critically acclaimed Lip Couture Melted Lipstick. In tune with the global craze for liquid lipsticks, the collection includes 16 shades. With a diverse colour palette ranging from matte to glossy textures, Luscious Lip Couture is the perfect accent to complete every high fashion look.Continue reading…

Comments Off on Glamorous Start to the New Year for Luscious Cosmetics with Lip Couture Posted by Fashion Central on Friday, January 22nd, 2016

Luscious Cosmetics proudly announces its launch online at Sephora, the iconic French beauty retailer carrying the world’s very best beauty brands. Indeed Luscious Cosmetics is the first beauty brand originally founded in Pakistan by a Pakistani entrepreneur, Mehrbano Sethi, to have their taken their beauty global, first online at Asia’s fastest growing beauty retailer, Luxola, with rave product reviews, and now at the coveted Sephora platform.Continue reading…

Comments Off on Luscious Cosmetics Go Global As The First Brand From South Asia Posted by Fashion Central on Tuesday, November 24th, 2015

L’Oréal Paris, the world’s leading beauty brand, in celebration of the 30th year anniversary of their renowned makeup brand Color Riche, launched fifteen shades of lipstick in a three month campaign titled Color Ever After.Continue reading…

Things like free pie, your eye shadow, or your prosecco-induced buzz never seems to last forever. Many beauty tutorials say that in order to make your eye shadow last long you should use a primer, like the famous one from Urban Decay. But using a primer can make a shadow harder to blend in. So here, Gucci Cosmetics makeup artist Aaron Henrikson will show us alternative trick to making your eye shadow last forever and the colors look extra vibrant. Continue reading…

Comments Off on Make Your Eye Shadow Last Forever Posted by Fashion Central on Tuesday, March 17th, 2015

L’Oréal Paris, the world’s leading beauty brand, launched the ‘Ambassador of Fashion’ platform, a brand new beauty and fashion collaboration in Pakistan with coveted hair color brand Excellence Crème as its flag-bearer. The vision behind the collaboration is for L’Oréal Paris Excellence Crème, as the ambassador of fashion, to engage with dynamic Pakistani fashion to introduce all-encompassing beauty and fashion trends. Continue reading…

Comments Off on L’Oréal Paris Excellence Crème launches new Gemstone Collection Posted by Fashion Central on Friday, January 30th, 2015