You may be familiar with the fact that the coca in Coca-Cola was originally cocaine. But did you know that the reason we infused such a beverage with the drug in the first place was because of prohibition? Cocaine cola replaced cocaine wine. In fact, when it was debuted in 1886, it was described as “Coca-Cola: The Temperance Drink.”

The first mass marketed cocaine product was Vin Mariani, a cocaine-infused Bordeaux introduced in the 1860s. Legal and requiring no prescription, it was believed to “restore health and vitality” and I’m sure it felt like it did. Wikipedia reports that it included 7.2 mg of cocaine per ounce; comparatively, a line snorted is about 25 mg.

Yes, Vin Mariani was good for men, women, and children. The “tonic of kings!” Even the Pope! He loved it so much he called it a “benefactor of humanity” and gave it a Vatican Gold Medal:

But he was just the most eminent of its fans. Mariani’s media blitz included endorsements from Sarah Bernhardt, H.G. Wells, Ulysses S. Grant, Queen Victoria, the Empress of Russia, Thomas Edison, and the then-President of the United States, William McKinley. Jules Verne reportedly joked: “Since a single bottle of Mariani’s extraordinary coca wine guarantees a lifetime of 100 years, I shall be obliged to live until the year 2700!”

Vin Mariani dominated the market, but there was an American chemist, John Smith Pemberton, who made a competing product: Pemberton’s French Wine Coca. He described it as an “intellectual beverage.” Pemberton was located in — you guessed it, Atlanta — and the state enacted temperance legislation in 1885. Hence, Coca-Cola was born.

What should we make of changes in fashion? Are they the visible outward expression of new ways of thinking? Or do fashions themselves influence our sentiments and ideas? Or are fashions merely superficial and without any deeper meaning except that of being fashionable?

It’s summer, and once again magazines and newspapers are reporting on beachwear trends in France, proclaiming “the end of topless.” They said the same thing five years ago.

As in 2009, no systematic observers were actually counting the covered and uncovered chests on the beach. Instead, we are again relying on surveys – what people say they do, or have done, or would do. Elle cites an Ipsos survey: “In 2013, 93% of French women say that they wear a top, and 35% find it ‘unthinkable’ to uncover their chest in public.”

Let’s assume that people’s impressions and the media stories are accurate and that fewer French women are going topless. Some of stories mention health concerns, but most are hunting for grander meanings. The Elle cover suggests that the change encompasses issues like liberty, intimacy, and modesty. Marie-Claire says,

But aside from the question of health, how to explain the retreat from the monokini: a new modesty or a loss of the original feminist convictions? [my translation, perhaps inaccurate]

The assumption here is that is that ideas influence swimwear choices. Women these days have different attitudes, feelings, and ideologies, so they choose apparel more compatible with those ideas. The notion certainly fits with the evidence on cultural differences, such as those between France and the U.S.

Americans are much more likely to feel uncomfortable at a topless beach. But they are also much less likely to have been to one. (Northern Europeans – those from the Scandinavian countries and Germany – are even more likely than the French to have gone topless.) (Data are from a 2013 Harris survey done for Expedia.)

This second graph could also support the other way of thinking about the relation between fashion and ideas: exposing your body changes how you think about bodies. If people take off their clothes, they’ll become more comfortable with nudity. That is, whatever a woman’s original motivation, once she did try going topless, she would develop ideas that made sense of the experiences, especially since the body already carries such a heavy symbolism. She would not have to invent these topless-is-OK ideas all by herself. They would be available in the conversations of others. So unless her experiences were negative, these new ideas would add to and reinforce the thoughts that led to the original behavior.

This process is much like the general scenario Howie Becker outlines for deviance.

Instead of deviant motives leading to deviant behavior, it is the other way around; the deviant behavior in time produces the deviant motivation. Vague impulses and desires … probably most frequently a curiosity … are transformed into definite patterns of action through social interpretation of a physical experience. [Outsiders, p. 42]

With swimwear, another motive besides “vague impulses” comes into play: fashion – the pressure to wear something that’s within the range of what others on the beach are wearing.

Becker was writing about deviance. But when the behavior is not illegal and not all that deviant, when you can see lots of people doing it in public, the supportive interpretations will be easy to come by. In any case, it seems that the learned motivation stays learned. The fin-du-topless stories, both in 2009 and 2014, suggest that the change is one of generations rather than a change in attitudes. Older women have largely kept their ideas about toplessness. And if it’s true that French women don’t get fat, maybe they’ve even kept their old monokinis. It’s the younger French women who are keeping their tops on. But I would be reluctant to leap from that one fashion trend to a picture of an entire generation as more sexually conservative.

This February, president Obama sat down for dinner with his visiting French colleague, François Hollande. In the company of the first lady, other government officials, and some celebrities, the men enjoyed an appetizer of Illinois caviar, Pennsylvania quail eggs, and 12 US varieties of potatoes. The main dish was a Colorado beef steak with mushrooms, Vermont cheese, and salad, followed by a dessert of Hawaiian chocolate cake, Florida tangerines, and Pennsylvania vanilla ice-cream. Three types of wine accompanied the meal. Not just any types of wine: they were American wines made by French-born winemakers.

Like the food, nothing in this meal was left to chance. But why was the encounter so carefully planned? Would it make a difference if, to celebrate the French-American friendship, the presidents raised a glass of Italian wine instead?

Food provides us with much more than physical sustenance: it is a symbol of relationships among individuals and groups. What was at stake at the February state dinner was not just pleasing the presidents’ palates, but nurturing ties within and between entire nations.

Photo: Dominic Episcopo

Imagine, first, that the diners were served tortillas or spaghetti as a main course instead of the dry-aged, family-owned-farm-raised rib eye beef steak they had. The former quickly evoke images of Mexico and Italy, while the latter tells a distinctly American story.

Serving dishes associated with particular countries is one way of fostering an imagined community – a nation state – which Benedict Anderson describes as being too great to be maintained by personal relationships, and one that must be continuously symbolized in order to persist. Especially on celebratory occasions, food takes part in producing and communicating national identities.

State dinners aren’t the only such example: another is the festive food used in New Year’s meals. The Vietnamese will eat a tet cake, the Belgians will have smoutebollen, and Slovenians will always have potica. In a melting pot nation, sending a message of a coherent community is even more important. France used banquets in it post-revolutionary times to bring together citizens in defiance of regionally specific gastronomies, writes Julia Csergo. Similarly, during the state dinner, a steak symbolizing quintessential America amidst its diversity was the star of the presidents’ meal.

And imagine, second, what would happen if president Hollande refused any part of the meal. If he skipped the cheese, we might think he is suspicious of the way the U.S. regulates its dairy industry. If he only finished half his potatoes, does that mean American produce does not taste good enough for the French? And if he rejected the dinner invitation to begin with, does this indicate the French dislike the US altogether?

Such presidential gestures would transcend his individual palate. Two political representatives sharing a meal are not only communicating their own food preferences, they are shaping a relationship between two communities. Using commensality as a political instrument is as old as the feasts of ancient Greeks and Romans, writes Richard Ascough: the banquets that took place on special occasions served to maintain connections with gods as much as to foster connections between citizens and forming a political identity. Those who partook in the meal were considered part of a tight group, while those who were not invited, or worse yet, refused the invitation, cast themselves as outsiders. The American and the French presidents enjoying a meal together, then, symbolizes the nations’ peaceful coexistence and firm diplomatic ties.

Offering a bottle of Italian wine instead of a French-American one during the state dinner would not be a disaster, but it would certainly convey a different message, one perhaps of a somewhat colder relationship. But if we are to believe Mary Douglas’ classical 1972 text, Deciphering a Meal, just the fact the presidents were sharing more than drinks is promising: we are almost never reluctant to share a drink with strangers, while sharing meals tends to be reserved for those to whom we wish to signal intimacy. The state dinner, conveniently held right before Valentine’s day, was a political sign of affection.

Teja Pristavec is a graduate student in the sociology department, and an IHHCPAR Excellence Fellow, at Rutgers University. She blogs at A Serving of Sociology.

A new submission inspires me to re-post this great collection of public resistance to advertisements that objectify women.

Adding commentary to the ubiquitous images that surround us can help us to notice, even if just temporarily, that our environment is toxic to our ability to think of all people as full and complete humans. Here are some inspiring examples.

2. Toban B. (a prolific SocImages contributor, by the way) sent us a set of photographs. These were snapped in Seattle, Washington by Jonathan McIntosh:

3. Commentary on a Special K. ad in Dublin, sent in by Tara C. (Broadsheet):

Text:

Hey there Special-K Lady.

I know you think I should diet
So I can be slim just like you.
thing is, I think I look pretty fabulous
Just the way I am
Also, Special-K tastes like cardboard

so piss off

4. This one was written on by a teenage girl in Rotterdam, the Netherlands. It reads: “I’m sick of sexually tinted images.”

5. Tricia V. sent us an example of this kind of resistance in Haiti. The billboard below is in for a brand of beer called Prestige. Tricia writes: “The writing [along the bottom of] the billboard says “Ko O+ pa machandiz” which translates as ‘Women’s bodies are not merchandise.'” She was impressed at the effort exerted to climb up and write across a full-sized billboard.

6. Ang B. snapped this photo in Madison, Wisconsin:

7. Sasha Albert saw this comment written on a “please excuse our construction” sign at her gym. Someone else had already written: “WEIRD retouching. Give us a real, healthy, normal woman!” Read more at About Face.

We all know — because we are being constantly reminded — that we are, collectively, getting fat. Americans are at the forefront of the trend, but it is a transnational one. Apparently, it is also transspecies: pets, wild animals, and laboratory animals are also gaining weight. Here’s some country-level data from the New York Times:

In an excellent review of the existing literature, David Berreby at Aeon skewers the idea that a simple, victim-blaming “calories in, calories out” model can explain this extraordinary transnational, transspecies rise in overweight and obese individuals. I won’t summarize his argument here, except to simply list the casual contenders for which there is good evidence:

Our favorite economist, Martin Hart-Landsberg, has written a detailed account of what is causing the rise of income inequality around the world. Here I’d like to highlight just one of his really interesting observations.

While we usually think that rising income inequality is caused by the rich getting richer and the poor getting poorer, a more complex picture is emerging. The graph below plots the hourly wages of the 90th percentile (Americans who make more than 89% of the population) relative to the wages of the 50th percentile (the purple line) and the wages of the 50th compared to the 10th percentile (the dotted blue line).

In English: it asks how quickly the richest people (90th) are pulling away from the average person (50th) and how quickly the average person is pulling away from the poorest (10th). The answer? Income inequality has been increasing since the 70s but, since the late ’80s, rich people have continued pulling ahead of the average American, but the average American has not been gaining on the poor.

Another indicator that the middle class is shrinking is changes in the share of jobs that are low-, middle-, or high-paid. The next graph shows that, across a wide range of countries, high- and low-paying jobs are on the rise, but middle-paying jobs are on the decline. So, middle income jobs are disappearing, but there are more of both high- and low-income jobs.

Hart-Landsberg suggests that the reason for this shift in the economy involves the globalization of production. For more, visit Reports from the Economic Front.

Paraphrasing Donald Rumsfeld, there are things we know and things we don’t know, and things we know we don’t know, and things we don’t know we don’t know.

One thing many working people in American don’t know that they don’t know is how poor our social benefits are compare with those enjoyed by workers in other countries. No doubt one reason is the general media blackout about worker experiences in other countries. A case in point: vacation benefits.

The Center for Economic and Policy Research recently completed a study of vacation benefits in advanced capitalist economies. Here is what the authors found:

The United States is the only advanced economy in the world that does not guarantee its workers paid vacation. European countries establish legal rights to at least 20 days of paid vacation per year, with legal requirements of 25 and even 30 or more days in some countries. Australia and New Zealand both require employers to grant at least 20 vacation days per year; Canada and Japan mandate at least 10 paid days off. The gap between paid time off in the United States and the rest of the world is even larger if we include legally mandated paid holidays, where the United States offers none, but most of the rest of the world’s rich countries offer at least six paid holidays per year.

Even though paid vacations and holidays are not legally required in the United States, some employers do provide them to their workers. The table below shows the paid vacations and paid holidays offered in the U.S. private sector based on data from the 2012 National Compensation Survey. The first two columns show the percentage of private sector workers that receive paid leave, vacation and holidays. The next two columns show the average number of paid vacation and paid holidays provided to those employees that receive the relevant benefit. The last two columns show the average number of paid vacation and paid holidays for all private sector workers, meaning those that receive and those that do not receive the relevant benefits.

Thus, on average, private-sector workers in the United States receive ten days of paid vacation per year and six paid holidays. This total still leaves U.S. workers last in the rankings even when compared with the legal minimums highlighted above. And many employers in these other countries also offer more paid leave than legally required.

Moreover, several countries require additional paid leave for younger and older workers, additions that are also not included in the legal minimums highlighted above. For example, “in Switzerland, workers under the age of 30 who do volunteer work with young people are entitled to an additional five days of annual leave. Norway offers an additional week of vacation to workers over the age of 60.”

And some countries provide additional leave for workers with difficult schedules. For example, “Australia offers some shift workers an additional work week of leave. Austria offers workers with ‘heavy night work’ two to three extra days of leave, depending on how frequently they do this shift work, and an additional four days of leave after five years of shift work.”

Several countries offer additional paid leave for jury service, moving, getting married, or community or union work. For example, “French law guarantees unpaid leave for community work, including nine work days for representing an association and six months for projects of ‘international solidarity’ abroad and leave with partial salary for ‘individual training’ that is less than one year. Sweden requires employers to provide paid leave for workers fulfilling union duties.”

Austria, Belgium, Denmark, Greece, and Sweden even require employers to pay workers at a premium rate while they are on vacation.

There is more to say, but the point should be clear. Ignorance of experiences elsewhere has narrowed our own sense of possibilities.

According to an op-ed in the Times, America is the global leader in broadband, with high speeds and great service. And it’s all because the government restrained “onerous” regulation and let companies like Verizon do what they want and charge what they want.

It was written by the CEO of Verizon, Lowell McAdam.

I pay Mr. McAdam’s company about $115 each month for my land line, wi-fi, and cable (all FIOS). Mr. McAdam compares the U.S. favorably with Europe, “where innovation and investment in advanced networks have stagnated under an onerous regulatory regime.” I asked a friend who lives in Paris what he pays for his FIOS phone, wi-fi, and cable. The monthly bill: 39.90€ ($52) or half of what I pay Verizon. Maybe there’s an upside to stagnant and onerous.

There’s nothing wrong with getting what you can afford, and it occurred to me that U.S. broadband is the best because we can afford more. Onerous regulations or no, most other countries are not as rich as the U.S. What if you looked at broadband and per capita GDP?

The OECD did just that with data from June 2012 (their several spreadsheets on this are here). The purple bars are broadband penetration and the bumpy red line is GDP per capita. Do you see a correlation?

Consider France: As of a year ago, the country had greater broadband penetration despite a lower per capita GDP than the U.S. ($35,133 vs. $46,588); that’s 25% more broadband on 33% less income and at half the cost to consumers.

If you re-rank the OECD countries factoring in per capita GDP, the line-up changes. Notably, the U.S. and Luxembourg drop well below the OECD average, despite being among the wealthiest countries.

Of course, not all broadbands are equally broad. Verizon sold me on fiber-optic with their assurance that it was dazzlingly faster than their DSL that I had been clunking along on. This graph breaks down broadband into its various incarnations.

The U.S. is slightly above average on all broadband, but when it comes to a high fibre diet, we are ahead of several other countries that have greater total penetration. On the other hand, the Scandinavian countries are ahead of us, as are, impressively, the Asian countries.

This is not to deny U.S. advances. TechCrunch summarizes more recent data from Akamai on these changes:

the U.S. is currently second in the price of broadband for entry-level users. The nation is also third in network-based competition, second in the fiber-optic installation rate, first in the adoption of next-generation LTE, ahead of Europe in broadband adoption, and doing quite well in Internet-based services.

Still, the U.S. lags behind other, less wealthy countries. InnovationFiles, using Akamai data for different variables, has a less congratulatory view.

The U. S. has picked up one place in the “Average Peak Connection Speed” that’s the best measurement of network capacity, rising from 14th to 13th as the measured peak connection speed increased from 29.6 Mbps to 31.5 Mbps.

In terms of the “Average Connection Speed,” widely cited by analysts who don’t know what it means, the U. S. remains in 8th place world-wide. but we’re no longer tied for it as we were in the previous quarter; Sweden is right behind us on this one.

In terms of “High Speed Broadband Adoption”, the proportion of IP addresses with an Average Connection Speed greater than 10 Mbps, we remain in 7th place, but now we’re tied with Sweden.

The title of CEO McAdam’s op-ed is “How the US Got Broadband Right.” Given the content, I guess “We’re Number 13!” wouldn’t have been appropriate. Even “We’re Number Seven (Tied With Socialist Sweden)!” doesn’t quite have that affirmative zing.