In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. Search drives the web -- roughly two-thirds of website visitors originate from organic search. If you’re struggling with writing website content …

To keep readers coming back for more, year after year, making relevant content that sticks is necessary. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. People continually say that SEO is dead and that …

What’s so important about hashtags in SEO? Should I Block Google From Indexing My Duplicate Content? Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Over the years, search engines have tried various customization options to enable …

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Sometimes people try to make it too simple, it’s like if you just do this thing and you can learn those individual things …

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Choose Relevant Images – It can be tempting just to attach any cool-looking picture …

And what’s better, blogging gives you another SEO benefit: fresh content. Google almost always honors disavow requests that include such documentation. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. No matter the angle you are looking at, Google wants to endear itself more to …

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan …

It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Low-quality links can lead to a higher bounce rate and click-through rates …

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. We know consumers want personal interactions with brands, but they also want them in real …

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. In order to please both the search engines …

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and …

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” So what type of website would get the …

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. One of the biggest mistakes marketers make when redesigning
websites …

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through …

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Poor spelling has always had the potential …