Veet Easy Wax TV Commercial

Veet Easy Wax Strips are designed to remove leg and body hair, and claim to give you 28 days of beautiful, smooth skin.

Transcript of the Veet Easy Wax Strips TV commercial:

What if you had up to 28 days of beautiful smooth skin? Veet Wax Strips have hair coating technology that removes hair as short as 1.5mm and leaves your skin smooth for up to four weeks, try getting that with a razor. So put your best skin forward with Veet, what beauty feels like.

Some key words and language used in the Veet commercial:

What if you had up to 28 days of beautiful smooth skin?: The TV commercial poses this question, yet never says that the Veet product will actually give you smooth skin for 28 days. Some might confuse this to mean that by using the Easy Wax Strips you will have hairless skin for 28 days. Could they have just as easily asked “What if you had up to 500 days of beautiful smooth skin” ?

Veet Wax Strips have ‘hair coating technology’: There is no actual definition given as to what “hair coating technology” is. We can assume that since the Veet wax strips are simply wax strips, that this ‘technology’ is actually nothing more than fancy words for “hair wax”.

“..leaves your skin smooth for up to 4 weeks”: The key wording in this sentence is “up to”. The phase “up to” could mean 1 day or anything “up to” 28 days.