After
5 years of conducting the survey and researching the market of
Vietnam, the leading retail group from Korea – Emart (owned by
Shinsegae Group) has officially entered Vietnam market by opening the first
Emart hypermarket in Vietnam on December 28th 2015 in 366 Phan
Van Tri street, ward 5, Go Vap district, Ho Chi Minh City (HCMC).

Go
Vap Emart Hypermarket has over 3 ha in area with a total investment of up to 60
million USD (equivalent to 1,350 billion VND). Starting construction from early
2015 and went into operation at the end of the year, Emart Go Vap is
expected to meet the shopping needs and create modern consumption habits of
Vietnamese people with quality products and reasonable price.

Emart
Go Vap has two main parts with an area of 6,000m2, serving diverse items from
staples, fresh products to household goods, electronics, fashion…; the utility
service areas include restaurants, children’s education and entertainment park…
The modern shopping space, nonstop improving and upgrading
services are differences that help Emart Go Vap conquer local
consumers.

Mr.
Choi Kwang Ho, CEO of Emart Vietnam said that the growth of Emart will
accompany the development of Vietnam. Thus, 95% of goods in Emart are domestic
goods. With the quality and best price as
well as services that match with shopping habits of Vietnamese,
Emart commits to put on great efforts to become a close shopping destination
for local people.

Come
to the opening of Emart from December 28th, customers will have
chance to visit and shopping with many attractive 50% discount programs plus
thousands of gifts and awards such as Emart helmets, Emart environmental bags,
SH 150i motorcycles, Samsung TV… At the same time, customers can also participate
in many exciting activities such as taking pictures with snow, the rotation of
luck, darts and face painting… Especially, customers visit Emart Go Vap will
enjoy unique dishes from Korea as traditional kimpap and many other unique
Asian dishes… With the shopping discounts and attractive activities, Emart Go
Vap promises to bring consumers an exciting and attractive shopping space,
especially in the time of Lunar New Year is coming very close.

As
the first Emart Hypermarket in Vietnam, Emart Go Vap is an important step in
the launching plans and the ambition to penetrate the Vietnam retail market.
Pursuing the motto “Every day of customers will be full of joy”, Emart
committed to providing goods and best service to customers.

With
the desire to grow in breadth and depth in new markets as
well as to realize the goal to brand Emart to the world, Emart promises to
continue a-20-year-history of impressive development with Emart Go Vap and the
future system of Emart in HCMC and Vietnam.

Since
the opening of the first low cost shop in Korea in 1993, Emart has achieved
impressive growth steps in the past 20 years. Currently, Emart Hypermarket is
the no 1 hypermarket chain in Korea with over 160 hypermarkets in Korea and
foreign countries. Emart is the largest and oldest low cost store chain in
Korea with sales exceeding 13.2 billion USD as of 2014. Through the launching
of new series of trade centers and acquired Walmart Korea in 2006, Emart is
confirming the leading position in the field of retail and supermarket chains.