Because companies that are loved win

Jenny Arden — Building Belonging

For many technology companies the product they provide their customers takes form in off-line experiences through an on-line platform. At Airbnb, our host community relies on that on-line platform to help them run a micro-business so they can provide not just accommodations but a collective sense of belonging for travelers around the world. Learn how Airbnb’s design team worked side-by-side with their host community to build new tools completely designed to make hosting easier and more rewarding. We will walk through the process and key insights that helped the team shift these hosting tools from utilitarian to delightful.

About Jenny Arden
Jenny Arden is part of design leadership at Airbnb focusing on how the company can help hosts be successful entrepreneurs. She’s also an advocate for women in tech and provides leadership and guidance for groups interested in creating awareness for diversity. Previously she worked at Google as the Design Lead for the Self Driving Car Project. During her time at Google she also worked on YouTube for TV and Google Mobile Search. After growing up in Oregon, she graduated from the Rhode Island School of Design with a degree in Graphic Design and Brown University with a degree Physics. Later she attended Harvard Business School. In the early years of her career she lived in New York working at JP Morgan and Goldman Sachs designing financial trading systems until she entered the agency world leading projects for Razorfish. Many years later she left New York to work at IDEO in Palo Alto.

About the Author

Laura is a marketing project manager in the Connective DX Boston office. She assists in writing and distributing press releases and writing for the agency’s website and multiple blogs. She also helps plan and market various agency sponsored events including the Connective DX hosted annual UX event in Portland, Oregon, Delight. Last, but not least she is responsible for making sure the Boston office is always fully stocked with snacks and drinks. When not at the office, Laura can be found cheering for whatever Boston sports team is in season.

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Delight is hosted by the team at Connective DX, where we design and build great digital experiences. We enable our clients to see their business from the outside in, and we build that insight into the systems we develop and stories we tell. We serve clients globally from our offices in Portland, OR and Boston, MA. We’re digital specialists, working at the intersection of strategy, design, technology, and digital enablement. Founded in 1997 we've been lucky to partner with great organizations such as Columbia Sportswear, OHSU, Harvard University and many more.