Wgsn July 2006 Report

Tuesday, August 8, 2006

Margin, renowned for its upscale streetwear and directional tailoring, has been one of the best platforms for new talent for the last four years. WGSN reports from London.Attracting a host of new names, Margin had the biggest show to date covering 9,000 sq ft. The show made the move to the new venue of the Horticultural Halls to accommodate growing ranges of labels that have been exhibiting at Margin since its beginning.Not only is the number of exhibitors increasing, labels such as Dephect and Lazy Oaf, which used to manage with only one rail as a stand, have successfully grown their business and ranges accordingly, consequently requiring more space. Hopefully this won’t jeopardize the intimacy normally praised at Margin shows, and we continue to see fresh directional brands showcasing and debuting.Over 60 exhibitors attended, with at least half making their debut at Margin. This season, five new Finnish brands had chosen the show for their first UK appearance. These included Annukka Takala, Keto, and Zukale & Huoviala, which are all recent graduates or students of the University of Art and Design, Helsinki.WGSN loves directional, sultry womenswear label Tiia Vanhatapio and the designer’s baby range Quelle Jolie Bebe. Vanhatapio’s two ranges were undoubtedly one of the highlights of the show.Margin has also organised an exchange program with International Fashion Fair (Tokyo) and chose Japanese menswear label Agent Knock Peaceful to exhibit in London. London-based womenswear streetwear brand Girlgang showed at IFF Tokyo in July.Margin is held at the same time as TBC each season, falling on Sunday and Monday of a designated week. Margin is great for attracting international buyers to London.

The overall impression for the show this year as it continues to increase in size with its great new venue, is that it is slightly more commercial than previous years but is still gaining the enthusiasm that makes it so special. FULL REPORT HERE

Margin exists to promote young upscale streetwear and directional tailoring
labels. The trade fair exhibition Margin London was established to help new labels reach a wider buying and press audience. Organised by Odysseas Constantine, the trade shows Margin London were created out of necessity.
Retailers travel the world looking for "the next big thing" but are never going to find it at a fashion tradeshow
whose costs prohibit fresh talent which is where the Margin upscale streetwear exhibition plays a vital part.

The main drive of Margin London was to establish a show where new fashion brands and "up and coming" design talent
could find an affordable platform to exhibit at Margin London and expose their collections with a directional edge to the UK & international fashion trade and press. Margin is a fashion exhibition in London presenting fashion collections from fashion labels based in London and internationally.

Margin in London is now a firm must-visit fixture on the international trade show and fashion fair calendar for directional independent boutiques, multiples & department stores across the UK, Europe and Japan looking to source pure design talent outside of the mainstream +

The London Fashion Exhibition in London is long-standing and has been running since August 2002.
The August 2013 edition marks the occasion of the 24th show of the Fashion Exhibition in London and marks 11 years of Margin. Margin is a clothing trade show taking place in the UK in London in August 2013.
Most exhibitors, menswear and womenswear, are new designers launching their ranges for the first time globally, some of whom treat their tailoring ranges of clothing, including jackets, with a couture-like attention to detail, personally creating their pure vision, stitch by stitch, with the required skill set for directional menswear and womenswear. New brands at Margin means brand new, other shows generally mean new to them: Margin means new to the world and making their global debut.

Margin London features the following categories of exhibitors as well as others: