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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

These school marketing e-books may be applied across numerous marketing situations in so many fields. The schools, parish and church are the target niche market for these books.

On Amazon.com there is the option to download in virtually any format for whatever device you want to read the e-books on... whether PC, Mac, ipad, ipod, Blackberry etc,.
All you need is the free reading app supplied by Amazon.com applicable
to your device. You also have the option to use an Amazon Kindle reading
device when purchasing e-books.

Amazon.com Bryan Foster is where you will find Bryan's 5 marketing e-books.

The author has 20 years experience marketing within the Church.
He has held senior positions in both Church and schools at the local
area, including deanery and parish pastoral council chair and school
principal. This experience has proved to be extremely valuable for
compiling these easy to read and use e-books written in summarized point format.

Bryan's latest e-books published this year and available on Amazon are:

Both these websites also have a raft of complimentary strategies and examples. There are over 150 blog posts and numerous Hints and Tips
on everything from general marketing principles to specific church and
school strategies and examples, along with general 'life' themed blog
posts.

The School Marketing Manual in normal pdf format is 369 A4 pages, while
the Church Marketing Manual in pdf format has 329 A4 pages. Both are
written in easy to read summarized points format - a wealth of knowledge
at your fingertips.

The 'Amazon.com Sells the School Marketing e-Books by Bryan Foster' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011)
- the paperback and ebook manual for school communications and marketing
personnel - 340 pages of easy to read and implement summarized
points - allowing for a considerably large number of quality strategies and examples to be
detailed - with copyright
remaining GDPL. Book available from Amazon.com and Createspace.com

Comments

The school and church marketing e-books available from the ‘SCM: School Church Marketing’ website are available in easy to download and read pdf files.

Pdf files are easily opened on both PC computers and Apple Mac computers. When these are opened in this format, you get to read the e-book in the layout in which it is written. Each page appears as it was designed, with text and images sequenced and positioned as per the original writing.

You have two main options once downloaded from the website. Many people download from the website and then print it off to make a hardcopy so as to read it as an actual book. Others like to leave it as an electronic copy on their computer and read it from their computer screen. While a significant number of people choose to both download it, print it and make a hardcopy, and then have the option to either read it from the computer screen or from the hardcopy newly printed book.

Google Books

Google Books by Bryan Foster has 20% of a number of these books uploaded and available for viewing. Google believes that this is similar to what you might do when looking / flicking through a book available as a hardcopy book in a bookstore or library. The School Marketing Manual for the Digital Age (3rd ed), 2010, is yet to be uploaded to Google Books, though.

Amazon.com and other e-book stores

The normal format you get when you download Bryan Foser e-books from Amazon.com or other e-book stores, when these books are available for various e-book reader versions, is often different in appearance from the original. The white space is often deleted and everything just rolls on line by line. The Amazon.com site does also have downloads for PCs and Macs.

ISBN Numbers

Each of these e-books has an official ISBN number. These numbers are necessary for cataloguing the e-books in various libraries around the world. These numbers are needed to sell through most bookstores or e-book stores.

Each of these e-books is held within a variety of libraries: state, governmental and university.

The school marketing manual e-book is a detailed work amalgamating 20 years of experience marketing in both Catholic education schools, along with the church and the Great Developments Pty Ltd private company by Bryan Foster. It is written in a format allowing thousands of specific marketing points, strategies, step-by-step processes, and examples, to help all those associated with marketing their school. This is a great read for any marketing professional.

The 'Pdf e-Books from School Church Marketing website are Easily Read on PCs and Apple Macs for any School Marketing Plan' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011)
- the paperback and ebook manual for school communications and marketing
personnel - 340 pages of easy to read and implement summarized
points - allowing for a considerably large number of quality strategies and examples to be
detailed - with copyright
remaining GDPL. Book available from Amazon.com and Createspace.com

Comments

There is now a relatively inexpensive way to publish your books as paperbacks and e-books. Paperback publication is based on a system called ‘print on demand’. No more having to have a large number of paperbacks printed to save on individual book costs and then paying large amounts to self market your texts, or for even more outlay paying some professional marketing firm and then having to find a distributor, etc. I would like to share my recent very positive experience this year with an Amazon.com company called CreateSpace.

As a background, originally I took what I thought would be the cheapest method of publishing and marketing my books. The books I wrote I made into e-books and then uploaded these pdf versions to my websites for publication. Simple and relatively cheap i.e. if you do not count the cost of setting up two e-commerce enabled websites, each for a different theme, from a private designer. These days you can set up these e-commerce websites relatively inexpensively e.g. check out Yahoo’s Business options. Once you master the SEO (Search Engine Optimization) skills, which take some enormous amount of time and creativity and / or pay Google Ads, etc., then people will visit your site and purchase your books.

Since that time in 2009-10, I discovered that there was now a better way. This way uses the production, printing and marketing skills of an enormous world-wide internet selling company, Amazon.com, to achieve your publication at a relatively inexpensive cost to you. Once the production is finished you decide where you would like your books sold e.g. directly through Amazon.com and / or createspace.com and / or through their enormous collection of distributors and sellers world-wide. (You have more distribution options through the Amazon.com networks if you allow CreateSpace to arrange your ISBN numbers. However, if you take this option you need to stay with them and not go with other independent distributors.) The whole process is well explained on the CreateSpace website. There are many levels of production from which you may choose. They will do virtually everything for you, through to you doing almost everything yourself, with you eventually signing off on the finished product. Options range from cover design to proofing of text and internal designs, etc. Costs are proportionate to your needs. From my experience the whole process with your continued input / feedback sort or given is about 2-3 months.

Once the books are for sale through whatever outlets you choose, you then have the option of having your paperback converted into an e-book for sale on Amazon.com by CreateSpace. Once again you have various options of where to have these distributed dependent on where you had your ISBN sourced. Check their policy statements carefully before signing up.

Paperbacks and e-books now complement each other. It has been suggested that even though the markets are different, you will still sell substantially more paperbacks if distributed properly. The CreateSpace production and distribution methods seem to me to be the way to go for so many reasons, not the least this method is a cost effective world-wide means to sell your paperback and e-books.

The 'How to publish a paperback and e-book cheaply' blog post was written
by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011)
- the paperback and ebook manual for school communications and marketing
personnel - 340 pages of easy to read and implement summarized
points - allowing for a considerably large number of quality strategies and examples to be
detailed - with copyright
remaining GDPL. Book available from Amazon.com and Createspace.com

“
It is with great satisfaction that I recommend to you the 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster.
The insight this text has provided in terms of strategic marketing in a school setting has been invalua..”