UFC CONFIRMS FIGHTERS FOR FIRST-EVER UFC® FAN EXPO

Las Vegas, NV – The history of the Ultimate Fighting Championship® is filled with stories of legendary fights and athletes who built a sport behind skill, heart, and determination. On July 10th and 11th, just before the lights go down and the first bell rings for July 11th’s historic UFC 100 event, fans will have the opportunity to meet and greet the fighters who made mixed martial arts what it is today, as well as the ones carrying the flag for the next generation, all under one roof at the Mandalay Bay Convention Center during the UFC® Fan Expo™.

UFC®, WEC® and former Pride® Fighters Signed for Historic Fan Event

Las Vegas, NV – The history of the Ultimate Fighting Championship® is filled with stories of legendary fights and athletes who built a sport behind skill, heart, and determination. On July 10th and 11th, just before the lights go down and the first bell rings for July 11th’s historic UFC 100 event, fans will have the opportunity to meet and greet the fighters who made mixed martial arts what it is today, as well as the ones carrying the flag for the next generation, all under one roof at the Mandalay Bay Convention Center during the UFC® Fan Expo™.

Tickets for this fight fan’s dream event, which features an unprecedented lineup of UFC®, World Extreme Cagefighting® (WEC®) and former PRIDE® fighters, are limited, but are still on sale and can be bought exclusively at www.ufcfanexpo.com V.I.P. Passes for this event are already SOLD OUT, but Customers that purchase Expo tickets in advance will receive $10 off the two-day pass.

Fans of the PRIDE Fighting Championships will have the chance to re-live the excitement of Japan’s classic organization as well, with MMA icons Renzo Gracie and Gary Goodridge being joined by “The Texas Crazy Horse”, Heath Herring, and Brazilian superstars Wanderlei “The Axe Murderer” Silva and Mauricio “Shogun” Rua.

And if that’s not enough MMA star power, the premier fighters of the WEC will be on hand to sign autographs, with current champions Miguel Torres and Mike Brown sharing the convention center floor with Urijah Faber, Jens Pulver, Brian Bowles, Joseph Benavidez, Donald Cerrone, Leonard Garcia, Ben Henderson, and Alex Karalexis.

Among the UFC Fan Expo’s two-day roster of activities will be the aforementioned meet and greets with legendary UFC, WEC, and PRIDE fighters, MMA demonstrations, fan-inspired special events, training and development sessions, and other exciting opportunities and entertainment. All the UFC Fan Expo activities will be planned in conjunction with UFC 100, including the free-to-the-public weigh-in event on Friday, July 10th.

Currently seen on television in over 120 countries and territories in 17 different languages, UFC is the world’s largest pay-per-view content provider, and is the fastest-growing sports franchise in history. UFC programs are often the highest-rated television sports shows among the coveted male 18-34 and 18-42 demographic. UFC Fan Expo and UFC 100 are expected to attract tens of thousands of sports fans from throughout North America and abroad.

For more UFC Fan Expo information and to purchase tickets, visit UFCfanexpo.com. For companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at 1-203-840-5546 or email egallo@ufcfanexpo.com.

About The Ultimate Fighting Championship®The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About Reed ExhibitionsThe UFC Fan Expo is operated by Reed Exhibitions, the world’s leading events organizer, with over 470 events in 37 countries. In 2008, Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 38 fully staffed offices.