Speaking with Famitsu, Hino said Sony’s PS4 pricing was, “the number-one surprise of E3,” and added, “I think anyone can look at that and think this is cheap! Putting cutting-edge PC specs into a game machine that costs just a few hundred dollars really brings across how serious SCE is about this generation.”

Comparatively, Xbox One will run you $499 / £429 at launch, and this economist has said it’s simply too high.