The obsession of Pokemon Go isn't just affecting eager consumers and gamers alike.

It actually has potential to affect your business...but in a great way.

And it won't cost you much.

To sum it up from a local business marketing expert:

"[Pokémon Go] is so popular that people are sometimes crowding parks and other locations, chasing their favorite Pokémon characters in order to capture them. Local businesses can take advantage of this phenomenon by purchasing “Lures” to entice players into their stores."

If you haven't hear of Pokemon Go yet, in short it has been THE most downloaded app in iTunes history (you can download the app for free). It's an "augmented reality" game, wherein gamers create their own character and go from location to location (yes, in the real world) to search and capture Pokemon characters using help from their smartphone's camera.

The game is so addictive, it has attracted hoards of people in areas like parks and public city places as they hunt for Pokemon to track down.

As a business owner that offers services or runs group classes outside, it's a new and very exciting way to tap into large groups of potential clients to gravitate towards you while you're in a park or outside running a class.

Attracting Potential Clients:

Leveraging the game to capture new (real life) clients is quite simple.

What you can do is purchase what are called "Lures" within the Pokemon Go app, which will entice users to come to a particular location (determined by you) as they hunt for Pokemon characters to capture.

A fun (and easy way) to attract a group of Pokemon Go users:

1) Use social media to pre-announce a Pokemon Go promotion you'll be running

3) Be attentive and capture the contact information of location visitors or offer discounts for services right on the spot!

Try even printing signs or wearing a flashy outfit to make your presence known as groups of potential clients come flocking to your location.

Chat that client up, pitch your services, then pop that lead directly into PocketSuite for immediate session booking!

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Organically introducing your business into the daily lives of consumers is a great way to organically build your brand and presence. Social media enables you to build your own brand (free), while also giving you the option to pay to target potential customers and be put in front of them with simple calls to action.

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There comes a time in every professional's career when they have turned their business of just a few clients into something much bigger.If you're currently there, then you know what I'm talking about. If you're not, then trust me - if you're good at what you do, you will get there very soon.

Finding the right personal trainer software can be a time-consuming process. As a busy entrepreneur, you’re most likely searching for software for your fitness, health or wellness business so that you can actually save time in the first place.

Key is to not waste time trying to find the right software that works for your business.