Chicago White Sox

The Chicago White Sox are a Major League Baseball team located in the south side of Chicago, Illinois. The White Sox play in the American League's Central Division. Since 1991, the White Sox have played in U.S. Cellular Field, which was originally called New Comiskey Park and nicknamed "The Cell" by local fans. The White Sox are one of two major league clubs based in Chicago, the other being the Chicago Cubs of the National League. The White Sox last won the World Series in 2005.One of the American League's eight charter franchises, the Chicago team was established as a major league baseball club in 1900.

… on their smartphones when they’re in range of a large event or limited-time deal at a bar, restaurant, or beer retailer. In this manner, MillerCoors is attempting to become hyperlocal, serving up relative content to consumers close to the point of sale. “For us there’s a huge opportunity there—there’s a huge element of personal on mobile,” says…

MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’ marketing up until now has primarily homed in on broader brand-building.