MySQL is even better than you think. According to the experts, it’s easier to use and it’s more capable than most ISVs / OEMs realize, and by taking a few tried-and-tested steps before shipping your MySQL-embedded products, you can lower your product’s costs and increase its performance.

Why MySQL is a great embedded database for startups as well as the largest software, hardware, and appliance vendors in the world, and how its features ensure costs remain low throughout an application’s life cycle.
MySQL installation options that require minimal or zero end user effort and how to easily build them into your application
How to secure MySQL embedded in applications, appliances, and devices
Tips to simplify your integration with MySQL using the most popular MySQL Connectors and guidance on selecting the settings that will maximize your application’s performance
Why MySQL delivers excellent performance and how to go beyond the default settings to optimize MySQL’s queries, reporting, and search capabilities

It Just Works! The Beauty of MySQL as an Embedded Database
Craig Sylvester
Principal MySQL Sales Engineer, Oracle