Other notes

Ideas to convey:
Inspire confidence, trust
Sense of order and discipline
Distinguished from the crowd
The place to be: I want people to get the sense that
this is the place I want to be or this is the right place for my kid.

Emotion:
Inspiration
Drive

Colors: Simple color scheme with 1-3 bold colors.

Target Audience:
Should have broad appeal, since our primary clients are typically
kids and their parents, but also expect to serve adult clients as well.

Delivery format:
It is desirable to have the logo provided in a couple of different
formats to facilitate use:
1. EPS
2. PSD
3. JPG files: Normal, Medium, Small

EPS is a must. Can let me know if there is a problem providing either of the other formats.

Logo Versions:
1. Full Color
2. Spot color
3. Mono color

Full color is a must. Can let me know if have problem with providing the other 2 versions.