FX’s ‘American Horror Story: Cult’ Gets TV’s Biggest Promo Push

And more from Promo Mojo, our exclusive weekly ranking of the shows networks are promoting most heavily

By Jason Damata

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Sept. 3).

On the strength of 189.3 million TV ad impressions for promos leading up to its Sept. 5 premiere, FX’s American Horror Story: Cult takes our No. 1 spot. The horror anthology show, now in its seventh season, outpaces The Orville, Fox’s new sci-fi comedy-drama starring series creator Seth MacFarlane, at No. 2.

Fox is joined by ABC with The Good Doctor at No. 4 and NBC with Law & Order True Crime: The Menendez Murders at No. 5 to give broadcast nets the edge this week. But HGTV’s Flip or Flop Atlanta, a familiar presence in our top 5 over the summer, still makes a strong showing at No. 3.

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.