#EQXTRAINERCHAT

Equinox Personal Trainers are an elite group in the industry, but many club members never even take advantage of their expertise.Thousands of people are having conversations about fitness online every day, but Equinox Personal Trainers have never become a partthat conversation. To push Equinox’s PT program we asked three of Equinox's top trainers to lead Twitter discussions on personal fitness.

To promote the weekly #EQXTRAINERCHATs, we shot 3 videos to highlight each trainer's specialty. Additional stills were shot on set androlled out throughout the weeks of the chats to help answer member's questions and ensure the Equinox brand was present throughout.

SOULCYCLE APP CONCEPT

Often, SoulCycle riders are not at their computers at exactly noon on Mondays. This app concept aims to solve the stressesof weekly signups and puts all of your SoulCycle information in one easy to use interface to to stay up to date on your favorite rideswhile on the go. The design plays off of the iconic SoulCycle wheel, using this logo as the main navigation tool throughout the app.

Art Direction + Design: Alison Joseph

LEVIS CURVE ID

D-CD reached out to concept a retail presentation for the Curve ID denim collection in their newly re-designed LEVI'S Hollywood showroom.The concept plays off the idea of individual measurements, using hundreds of folding rulers to create a striking collection presentation for Curve ID denim.

LEVIS WATERLESS

In refreshing the collection presentations in LEVI'S Hollywood, CA showroom, D-CD asked me to concept an installation for the LEVI'SWaterless denim. The design of this installation plays off the statistics that the Waterless process is saving millions of liters of water in theproduction of their products. To visually tell this story, internally lit water jugs were hung with denim flowing out onto the floor.