We all know that people spend a ton of digital time on mobile devices, specifically in apps. So, I often hear from clients that they want a mobile app: a rightful discussion point for almost every B2B marketing plan. However, apps and websites both offer very distinct pros and cons that must be weighed. Many times, a company wants a mobile app for all the wrong reasons.

On-demand printing has replaced stacks racks of pre-printed marketing collateral. Just a decade ago, it was more economical to produce high-volume offset print vs digital. Now that technology has improved, you can produce high-quality digital print at a lower cost.