Any local marketer who has interacted with Instagram has probably asked three questions: How do I know my posts are being seen by the right people? How can I tell if my posts are being seen at all? How can customers easily identify me as a business and then contact me...

You may have heard the term “local search optimization” thrown around by digital marketers and SEOs before. But do you know what it is and what it can do for your local business? Let’s break it down… What Is Local Search Optimization? Local search optimization is part...