Primerica Taps Video Technics For Tapeless Ops

June 1, 2004

New York, NY--Primerica, a subsidiary of Citigroup, has purchased Video Technics' Apella video clip server as the foundation for their transition to tapeless all-digital corporate production. The turnkey solution includes two Apella video clip servers, ten seats of the VT Proxy Editor, four VT Adobe Premiere Pro plug-ins, along with hundreds of hours of Networked Attached Storage.
"Primerica will use this solution to replace our tape-based recording and playback, in the production of all marketing and training video material," said Primerica’s chief engineer Mike Ziegenbein. From the EPN-TV studio, located at Primerica’s headquarters in Duluth, GA, more than 100,000 representatives across North America receive weekly financial service updates on term life insurance, debt consolidation loans, first mortgages, and retirement savings.
The Apella VCS provides a scalable end-to-end solution designed for tapeless production. This seamless workflow allows Primerica to have multiple channels of ingest and playout in a variety of compression formats such as DV and multi-bit-rate MPEG managed with a central database. The Apella plug-in, embedded within Adobe Premiere Pro, allows producers to browse the raw media and edit simultaneously from their nonlinear editors. By natively supporting DV files, revised media is instantly exported from the Adobe timeline to the Apella playout server without transcoding. Additionally, Primerica compliance personnel utilize the VT Proxy Editor to remotely approve revised media and make any last minute edits before releasing new material to their staff.
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