Thursday, September 24, 2015

Texas Ale Project cans coming in November

Becoming the latest North Texas brewery to make the move to packaged products, Texas Ale Project (T.A.P.) has revealed the company will begin canning operations in November 2015.

"We are constantly being asked when our craft beers will be available for take-home purchase" says Kat Thompson, the brewery's president and CEO, "so we are incredibly excited to offer our ales in cans."

The timing of the move will coincide with T.A.P's first anniversary, which according to the brewery puts the plan's implementation three months ahead of the originally projected schedule. "This has been an incredible year of growth for us, and launching our ales in cans is the obvious next step" added Kat's husband and co-founder Brent Thompson.

(click to enlarge)

Product design was done in partnership with Saputo Design and Speck Communications. Using color block styling and subtle humor, the intent was to have the label design match the assertive, yet smooth nature of the beers they represent.

Initially, the brewery will release Fire Ant Funeral Amber Ale and 50 FT Jackrabbit IPA with packaging being done by Armadillo Mobile Canning. However, a press release indicates T.A.P. is also working on plans to install an on-site canning line in their Dallas production facility late next year.