2013 France Digital Future in Focus

comScore presents 2013 France Digital Future in Focus, its French report on prevailing trends in changing digital behaviour, online video, mobile and search, including a special review of social, shopping and silver surfers.

Page views is still largely dominated by PC traffic in France, but mobiles and tablets promise to quickly modify the market situation.

Google maintains its strong hold of the search engine market, capturing 94 percent of all searches in France. As the search market continues to evolve, French are also turning to non-traditional search sites such as Le Bon Coin or Les Pages Jaunes to search for information and products.

Facebook remains the leading social network in France, capturing the largest amount of unique visitors. However, there are some stars on the horizon – Twitter, Linkedin or Viadeo – that have clearly taken a mobile path.