XC60

This is completely fascinating, at least to me and I like to think that it will be to our readers too. Barbara Davidson is a photojournalist with three Pulitzer Prizes to her name. She was asked by Volvo to test the new on-board Volvo XC60’s camera and sensors. The XC60 is a car that I personally adore, it has proven itself in so many ways and not least with Davidson herself, having survived a horrific car accident in one. With that in mind, she has created an incredible photo story promoting the brand through her art. She utilised the XC60 by composing a series of images, exploring the relationship between cars and humans and it is really unique. This is actually the world’s first photoshoot using a car as a camera and in many ways, typifies the ‘mobile’ element in Mobile Photography. These images were exhibited at Canvas Studios in Shoreditch, London and will be exhibited to other countries throughout this year.

Please take a look at this video, you do not have to be interested in cars, the Volvo brand or anything to do with that, to appreciate the art, statement and photo story that Davidson has created here. I am very proud of her.