KFC to give away free Big Crunch Boxes

In honor of the launch of its new global advertising tagline, “So Good,” the world’s largest chicken chain plans to give away free food to 100 customers in each of the 50 states on June 17.

Louisville, Ky.-based KFC is asking customers who want a restaurant in their city to give away free food to nominate that city in a posting on one of KFC’s social-media pages on Facebook, Twitter or MySpace. Or, they may make nominations via e-mail to sogood@kfc.com.

KFC plans to review all the submissions and select at least one restaurant in each state where 100 customers will receive free $5 Big Crunch Boxes on June 17. The box features three Extra Crispy Strips, a biscuit and medium drink.

On June 14, KFC plans to distribute a secret password through all its social-media channels that can be used to get a free lunch at the selected restaurants.

“There’s no better way to unveil our new global tagline than rewarding some of the millions of KFC fans who connect to us through social media,” said Javier Benito, executive vice president of marketing and food innovation for KFC, in a news release.

The “So Good” tagline is the first-ever global ad campaign in the 70-year history of KFC, the release said.

KFC is a unit of Louisville-based Yum! Brands Inc. (NYSE: YUM), which also is the parent company of Taco Bell, Pizza Hut, Long John Silver's and A&W Restaurants.