All of Bumble Bags hip and stylish bags receive special care that begins in its first stage of development, as many months of focus group testing ensure that their products meet "mommy approval." These groups are centered in various parts of the U.S, which now consist of over 80 mommies spread across 28 different states. Each of Bumble Bags's prints begins with a blank canvas and are hand created using water colors and colored pencils. The Bumble prints are only seen in Bumble products. Bumble Bags are ultra water resistant and stain resistant, lightweight and built to withstand rain or snow.

Designer Jennie Lynn Johanson's inspiration has always been "to design a diaper bag that really will make a difference in a mom's life -- wishing you and your baby happiness, health, and many sweet fun-filled moments". The official launch of Bumble Bag's diaper bags began in 2002 and was soon carried by hip moms everywhere.