Sr. Art Director

SAS

Catch europe's most punctual offer

SAS – Campaign

BACKGROUNDScandinavian airlines, SAS, were recently awarded Europe’s most punctual airline company. A great achievement we set out to demonstrate.

SOLUTIONWe turned all of SAS punctual flights in to great offers and created Europe’s most punctual offer. We connected every SAS plane to our microsite and banners. Every time an SAS plane landed in Copenhagen, it flew through our microsite and banners in real time. If the user were as punctual as the flight and caught the plane at the exact moment when it flew through, they got a great price in tickets to the destination the plane arrived from.

RESULT– We got people to watch how Europe’s most punctual planes arrived right on time.

– The site had more than 150 000 visitors within the first week. (More than 2,5 percent of the Danish population.)

– The visitors spend an average of 2 minutes and 40 seconds on the site.

Danish Internet Awards / WinnerCreative Circle / Shortlisted (The award show is on 8th May 2015)

Universal Music

The Legends Return

Universal Music – Outdoor

For the release of Black Sabbath's first record in 35 years, we dug our ways through the many layers of music posters that cover our urban spaces to let people know that the group is back from the darkness.

Tattoodo

Tattoodo

Identity + Website design

Tattoodo is the world's first online marketplace where you can crowd source the design for your next tattoo.I have been working on the project since the company was founded. My work has involved all from design identity, strategy, marketing material, lead generating activities to the complex interaction design of the website.

GAK

Don't come. You wouldn't get it anyway.

GAK – Integrated campaign

GAK is a small art gallery in Bremen that exhibits contemporary art which tends to be difficult to understand.

We used reverse psychology and turn the complexity into an advantage, challenging people if they could understand the art indeed.

Tuborg

Made for more than just drinking

Tuborg – Global Campaign

It's really not about how smooth you look when you stand at the bar. Or how smooth you look when you drink your beer. Sometimes it's all about letting go and enjoying the moment. Even if that means a bit of spilling.

Because it's better to waste a Tuborg than a great moment.

- That was the idea behind a new brand campaign for Tuborg internationally. Sadly the platform was never brought to life. It's a shame. It should have been.

Coca-Cola

Coca-Cola Goes Pride

Coca-Cola

The Pride festival is celebrating people’s right to love whoever they want. No matter if it’s a person of the same sex. To show that Coca-Cola support this happy event, we want to make a big statement.

We create a limited can where we use Coca-Cola’s iconic logo and name to send a strong message. In the beautiful gay spirit, we’re changing our product’s name from Coca-Cola to Coca-Coca and Cola-Cola.

This would be a strong message and a great PR story with huge potential to catch media attention.

We are still working with the client to get the idea out.

Page Magazine

Multi Channel Issue Cover

Page Magazine – Cover Design

Page is a german magazine for the creative industry. They were publishing their new issue about "Multi Channels".We made the cover in the most analog fashion – built with scissors and paper in a photo studio.

McDonald's

You owe me a Big Mac

McDonald's – Integrated campaign

We all lent out things like CD's, T-shirts and books to friends. All things that you will never see again.So we created a 6 week promotion to remind forgetful friends to return borrowed items or give them a chance to settle the score with a Big Mac.

D&AD / In-BookThe Applied Art Award / Winner

Quaker Oats

Oats so simple

Quaker Oats – Packaging Design

Quaker Oats launched a new product, Oats So Simple, which is pre-made oats ready to eat. The packaging had to primary target women.

We designed the package as an oversized oat to create the balanced and fresh feeling of nature. and reinforce the positive feeling of eating well.

The bottom and label are made from recyclable paper with a biodegradable plastic film in between and a spoon made from birchwood. Once eaten, the remaining packaging can be composted.

D&AD / CommendationArt Directors Club Germany / Merit

Nike

Around the world in 50 meters

Nike – Outdoor

A pair of 50 meter long digital billboards where you can run "Live" against a person from another city or country.The billboards is placed in different countries, equipped with several cameras and high speed internet. So you can see your challenger in the screen 'Live' and run against him/her side by side.

The Intl. ANDY Awards / SilverD&AD / In-Book

Papirhallen

Papirhallen

Corporate & Brand Identity

Papirhallen is an exclusive event gallery for exhibitions’, fashion shows and culture in the center of Copenhagen. It is know for special location near the harbor and the characteristic architecture of wooden ceiling, which we transformed into the typography of the logo.