'Star Wars' Trailer to Use
Apple Format on Internet

a Wall Street Journal Staff Reporter

Updated March 12, 1999 12:01 a.m. ET

SAN RAFAEL, Calif. -- Lucasfilm Ltd. said it will distribute its newest "Star Wars" trailer over the Internet exclusively in Apple Computer Inc.'s QuickTime video format, spurning competitive formats it had used previously.

Jim Ward, Lucasfilm's director of marketing, said the decision to go only with QuickTime reflected fan complaints about other formats after the company released an initial "teaser" trailer last...