Old Street Station, London

This dynamic shopping hub now embodies the area’s creative business and tech culture. Its success has redefined retail for client Transport for London.

Old Street is reinvented as an innovative pop-up destination for shopping and entertainment to entice experimental new businesses and engage weary commuters. Alongside revitalized existing units stand smaller, more flexible trading areas - simple gallery spaces, modern market stalls and even a kiosk in an old cleaner’s cupboard. Available to rent quarterly, monthly or weekly through leasing partner Appear Here, change is easy and appealing for both tenants and client. With the offering curated around different themes, shoppers always see fresh ideas.

To resolve wayfinding issues, each subway tunnel is numbered and colour-wrapped to give it a distinct identity. Digital style ribbons also connect the underground to this tech locality. With clear navigation, commuters can fully absorb Old Street’s enhanced retail experience.