Wednesday, 14 January 2009

Whopper Sacrifice Sacrificed

Burger King have been running a Whopper promotion on Facebook. A Facebook application called 'Whopper Sacrifice' encouraged Facebook users to defriend 10 people and get a free Whopper in return.

However, Facebook have now disabled the application under their terms about privacy (according to TechCrunch Facebook don't want users being told that they have been defriended.)

Whopper Sacrifice Sacrificed

The Whopper Sacrifice website at http://www.whoppersacrifice.com now carries the message that the 'Whopper Sacrifice has been Sacrificed', but also states that 'love for the Whopper sandwich proved to be stronger than 233,906 friendships.'

Although this is an unfortunate end, the volume of defriending that this campaign encouraged is a great validation of how engaging Facebook can be for advertisers!