NightFood® Adding Additional Supermarkets – Sold Out 100% of Fairway Market Stores in April

Published 9:02 AM ET Thu, 12 May 2016
Globe Newswire

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TARRYTOWN, N.Y., May 12, 2016 (GLOBE NEWSWIRE) -- NightFood Holdings, Inc. (OTC:NGTF), “The Nighttime Snack Company”, today announced that the Company recently completed its first in-store sampling programs with outstanding results; NightFood sold out in each Fairway Market store in which product demonstrations were held.

While it’s too early to draw definitive conclusions about the long-term impact of the demonstrations, the Company is reporting encouraging post-demonstration sales indicators.

On the heels of the successful rollout, Fairway Market has chosen NightFood as one of the select brands featured as part of its Grassroots Marketing Program. In addition, the Company and Fairway are planning to feature NightFood point of purchase display units in all Fairway stores in the coming months.

The Company has also announced distribution through SpartanNash supermarkets. In addition to operating 163 retail supermarkets across the Midwest, SpartanNash is the largest food distributor serving US military commissaries around the world.

SpartanNash has agreed to initially carry NightFood in 24 of their corporate supermarkets, including D&W Fresh Market, and Forest Hills Food. To support the roll-out, in-store product sampling will be conducted, along with the introduction of NightFood product floor displays.

“In-store demonstrations are an excellent tool to drive awareness and engage our target market, but quickly scaling to thousands of supermarkets across the country requires other strategies as well, including point of purchase initiatives. Identifying effective and efficient ways to drive consumer trial at point of purchase is a focus of ours as we work to bring on additional chains in the northeast and across the country,” volunteered Peter Leighton, NightFood CMO.

“We’re excited about the opportunity to introduce display units into these two chains, and others as well. SpartanNash is the first major chain that’s come on board as a direct result of our distribution relationship with KeHE,” said NightFood CEO Sean Folkson. “Our success at Fairway helped make this possible, and each successful launch will continue to bring additional opportunities to the NightFood brand. The goal now is to continue to refine our messaging and strategies so that we have a proven template for our national supermarket rollout.”

About Nightfood:

NightFood (OTC:NGTF), “The Nighttime Snack Company”, is a snack food company dedicated to providing consumers delicious, better-for-you choices for evening snacking. NightFood is the first company to create products to address the unique nutritional needs consumers have at night. NightFood creates, manufactures, and distributes products to help consumers satisfy nighttime cravings in a better, healthier, more sleep friendly way. NightFood utilizes the expertise of Ramsey, N.J. based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy. For more information, visit www.nightfood.com

Forward Looking Statements:

This current press release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.