Why Audience Clustering in Video Services is crucial for success?

Reducing OTT Churn & Machine Learning. Why you should try it?

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A good content recommendation system is key for any content provider. Machine Learning video recommendations provide a unique opportunity for broadcasters, Pay-TV operators, TV Networks, and any content distributor to increase engagement and reduce churn through content personalization. Currently, most recommendation systems operate using explicit information provided by the user about their preferences (for example,…

We know that the way people interact with a video service represents a journey, which, of course, can start and end at any point. The more we understand the behavior of our user base – their unique preferences for discovering our video service, how they become paying users, and how they consume video content –…

Recently there has been a lot of talk about personalization in the world of video. One of the questions that my colleagues and I have been asking ourselves is: How long do we have before the events in the movie Minority Report come close to becoming a reality? In Minority Report Tom Cruise goes into…