Zoozoos: India's most adorable ad icons

It was Vodafone's idea to make real people look like cartoon characters. So the Zoozoos are thin women covered in layers of white fabric. Women actors from local theatres were chosen to wear the appealing costumes.

Zoozoos: India's most adorable ad icons

Zoozoos: India's most adorable ad icons

Vodafone won the first People for Ethical Treatment for Animals (PETA) 2009 Glitterbox Award, for using human alternatives instead of animals in their Zoozoo ads. They had earlier used a pug in the advertisements.