Visual Design / QueenLatifah.com

The Queen Latifah Show ended its first season as the #1 new talk show in daytime, however after two seasons the show was cancelled. Working closely with the Creative Director for Digital at Sony Pictures, I polished visual design and layout for the show’s website, keeping the backend structure intact. Major landing page aesthetics were updated by way of color palette and type selection while maintaining site structure and media links.
These updates improved website branding look and feel to properly mimic the show’s set decor, and better targeted popular areas within the site as shown by heat maps.
Agency: Sony Pictures