Simris Algae Health Products Make Slime Look Like a Lifestyle Brand

Even though you might be more familiar with algae's uses in agriculture, it is now being featured as a central ingredient in a very different industry in the form of algae health products.

Based in Stockholm, Swedish agency Snask designed the new packaging for agribusiness Simris. Pill bottles are in a variety of dark gem tones while white pouches look crisp with pops of color. The pouches also feature a variety of patterns to differentiates the products. The objective with the packaging was "to make the brand feel international, premium and personal."