Current Topic: White Paper

If there’s one payment option that still raises questions from eCommerce professionals, it’s the mysterious cryptocurrency called bitcoin. As with every other new area of eCommerce operations, marketing, technology, or (in this case) payment options,...

Mobile commerce is taking over and companies who do not offer a responsive experience are losing out. Not only does Google penalize your business in search results, but shoppers on mobile devices will abandon your...

Abandoned shopping carts are the low-hanging fruit of eCommerce. The statistics currently making news estimate the value of all that “lonely” merchandise at $4 trillion; and almost 63% of that amount could be recovered by...

Authored by Sarah Griffis, Jess Jenkins, Dan Hutmacher, and Joe Obringer As you prepare for the 2015 Holiday season, LYONSCG offers you timely advice from our digital marketing experts on how to achieve your conversion and sales...

Authored by Sarah Griffis and Jess Jenkins Organic (free) social media efforts are no longer sufficient to get your brand noticed. Response rates for organic posts have plummeted, with average conversion rates for Twitter, Facebook, and...

While most retailers pay great attention to the quality of their physical shopping environment; this idea is often overlooked when it comes to online stores. This is shocking when you consider that 42% of shoppers...

If you sell to business organizations today, chances are your customers want the same ease and simplicity of buying online they’re already used to from B2C eCommerce. Before making the move online, consider some unique aspects...