We get the future is now

We know as private business leaders it’s hard to keep track of external forces and trends driving disruptive change, be they social, environmental or technological. Spotting the next big thing and then working out when, where and what to invest in can be difficult.

Here we bring together private businesses of all sizes from that have been successfully transformed by innovation, radical ideas and disruptive technology, to share their experiences and learning. They’re businesses that look beyond the obvious and disrupt themselves first.

Discover their inspiring stories by firstly watching our immersive short film, where PwC experts take you on a journey across the UK to hear what's on the mind of innovative, disruptive private business leaders.