Jeff Neumann

A Denver attorney is taking on irresponsible weed growers who are making respectable "pot professionals" look bad, by using names like "Green Crack" for their homegrown strains, and for loving tie-dyed posters.

"A growing number of potrepreneurs have gone upscale, investing as much as $100,000 to launch "wellness centers" that look like spas-and just happen to sell weed. This new breed of marijuana "pharmacist" is pushing hard to professionalize the industry."

The black light-owning pot dealers are also making some people paranoid, like "recreational smoker" Wanda James, who says "they put me on edge."

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But the Old Guard of potheads don't like being told by a bunch of money-grubbing suits how to live, man:

"Some people don't even want to use words like 'stoner' and 'pothead,' " complains Steve Bloom, co-author of "Pot Culture: The A-Z Guide to Stoner Language and Life." He has no patience for that: "We should embrace those terms. This is who we are."

But the reckless druggies have some suits backing them, too:

Rob Corry, a lawyer and longtime marijuana activist, sympathizes with those who want a neon pot leaf on every corner. "Part of normalizing this is putting it in peoples' faces and saying, 'You'll get used to it,'" he explains.