“Our research shows achieving the Global Goals in just four economic systems could open 60 market ‘hot spots’ worth an estimated US$12 trillion by 2030 in business savings and revenue. The total economic prize from implementing the Global Goals could be 2-3 times bigger, assuming that the benefits are captured across the whole economy and accompanied by much higher labour and resource productivity. That’s a fair assumption. Consider that achieving the single goal of gender equality could contribute up to US$28 trillion to global GDP by 2025, according to one estimate. The overall prize is enormous.” — Better Business, Better World, The report of the Business & Sustainable Development Commission, January 2017

Ho Ching, CEO of Temasek Holdings Private Ltd: Married to the Prime Minister of Singapore. Listed as the 30th most powerful woman in the world by Forbes.

Mary Ellen Iskenderian, CEO, Women’s World Banking: Worked for 17 years at the International Finance Corporation, the private sector arm of the World Bank and the investment bank Lehman Brothers. Iskenderian is a permanent member of the Council on Foreign Relations. [Source]

Begümhan Dogan Faralyal, Chairwoman, Dogan Holding: Dogan Holding is one of the largest conglomerates in It’s industry sectors include energy, media, industry, trade, insurance and tourism. It is founded by Aydin Dogan (who remains a major shareholder), Begümhan Dogan Faralyal’s father.

Mark Wilson, CEO of Aviva: Named in the 2016 Debrett’s list of Britain’s 500 most influential people for his role in the £5.6bn acquisition of Friends Life. This was the largest takeover in the insurance industry in nearly 15 years turning Aviva into one of UK’s largest investment firms (£300bn-plus in assets). Wilson enjoys an annual salary of GBP £4.4 million.

The commission was officially launched at the World Economic Forum at Davos in January 2016. The new members bring the Commission membership to 31.

eColonization for Sustainable Development

Malloch Brown and George Soros, March 19, 2002: “Mark Malloch Brown (L), administrator of the United Nations Delvelopment Program (UNDP) and George Soros chat during a press conference at the International Bussiness Center in Monterrey City, north of Mexico, in the context of the International Conference on Financing for Development, where more than 50 heads of State will participate.” AFP PHOTO/Jorge UZON

The co-founders of the Business and Sustainable Development Commission are Mark Malloch Brown and Paul Polman, CEO of Unilever. Polman is chair of the World Business Council for Sustainable Development (WBCSD) and serves on the Board of the UN Global Compact, “the world’s largest corporate social responsibility initiative”. He also served as part of “the UN High-Level Panel of Eminent Persons of the Post-2015 Development Agenda. The panel helped draft Sustainable Development Goal (SDG) number 17, which aims to ‘to strengthen the means of implementation and revitalize the global partnership for sustainable development.'” [Source]

Above: Paul Polman. Unilever website: “The launch of the Business & Sustainable Development Commission: Our CEO Paul Polman co-founded the Business & Sustainable Development Commission, which works to make a powerful business case for driving a sustainable, inclusive economy.” [Source]

Polman is a “B Team Leader”. The corporation he heads, Unilever, is a member of We Mean Business (WMB). “WMB is a coalition of business groups including WBCSD, BSR, CERES, B-Team, Corporate Leaders Group, CDP, The Climate Group and supported by other networks.” The Corporate Leaders Group is The Prince of Wales Corporate Leaders Group – a partner of the GCCA/TckTckTck – founded by Avaaz, 350, Greenpeace, Oxfam, etc. (When publicly criticized for this partnership The Prince of Wale’s Corporate Leaders Group name was removed from the TckTckTck website which has now been re-branded and will be discussed at length later in this series).

Mallock Brown (“Baron” Malloch Brown, “Lord” Mallock Brown) serves as co-chair for the WBCSD. His prestigious background is most extensive. It is paramount to look at his background, however dense, to understand what form the world will take under the UN Sustainable Development Goals (Global Goals).

Mallock Brown is a “former number two” in the United Nations having served as Deputy Secretary-General and Chief of Staff of the UN under Kofi Annan (appointed in 2006), as well as having served in the British Cabinet and Foreign Office. He was UK’s Minister of State in the Foreign Office, covering Africa and Asia (2007-2009), as well as a member of Gordon Brown’s cabinet. Prior to that, Mallock Brown had an extensive history with the United Nation Development Program serving as Administrator from 1999-2005. He began his career as a political correspondent at The Economist (1977-1979 and 1983-1986). Other previous positions include Vice-President for External Affairs at the World Bank (joining the World Bank as Director of External Affairs in 1994), Vice-President for United Nations Affairs (1996 to 1999) and Vice-Chairman of the World Economic Forum. In 2007, Mallock Brown was sworn in to “Her Majesty’s” most honourable Privy Council and appointed as a Knight Commander (KCMG), an elitist title bestowed upon only the most senior of civil servants by the Queen of England.

Malloch Brown has long-term personal ties to Soros. He served as vice-chairman of both George Soros’s Investment Funds and the Soros Open Society Institute. While working for Refugees International (bankrolled in large part by Soros), he was part of the Soros Advisory Committee on Bosnia in 1993–94, formed by George Soros. Spouse Trish Malloch-Brown, referred to as “Lady” Mallock Brown (Chair of Biodiversity International UK Board of Trustees, Member of Bioversity International Inc. US Board of Trustees, and Independent Humanitarian Affairs Consultant) [Source]. She is also identified as directors emeriti on the Refugees International website where she served as Vice Chair for 12 years having been an active supporter since 1986. She served as a program officer at the Open Society Institute from 1989-1992.

Trish Malloch Brown served as the Director of International Rescue Committee-UK from 2010-2013. In 2008, foreign correspondent and investigative journalist Keith Harmon Snow reported that “[t]he International Rescue Committee has been described in the past as the ideal instrument of psychological warfare, and it is.” [2] Prior to her appointment, it is of much interest to note that the crux of the 2007 International Rescue Committee’s annual lecture given by Mark Malloch Brown was centered upon the “politics of humamitarianism after Iraq” and the social acceptance necessary for the global implementation of the “responsibility to protect” doctrine:

“I and the Secretary General and many others, many of you in the room here tonight, have pressed in recent years for this right to intervene when a government attacks its own population – the so-called Responsibility to Protect, which requires us indeed to intervene when a government commits the equivalent of war crimes or mass abuse of human rights against its own citizens. And we have seen an emergence of groups like the International Crisis Group, as well as the IRC and many others, who have become a lobby for effective intervention in these situations, of which Darfur is just one. But we have to find a way of winning universal, global understanding and support for this concept. We have to work amongst the nations of Africa, for example, to build acceptance of this.’ [Source]

Above: Lionel Rosenblatt, then head of Refugees International, Mort Abramowitz and Mark Malloch Brown, at Sarajevo airport moments before coming up with the concept of Crisis Group, January 1993.CRISIS GROUP

For the past 30 years Refugees International has held a lavish annual event for the McCall-Pierpaoli Humanitarian Award. Participants include the crème de le crème of the world’s most influential and power. In 2007, this award was bestowed upon both Mark Malloch Brown and Lady Trish Malloch Brown. This same award was presented to the terrorist group the White Helmets this year. Last year the award was given to The B Teams Richard Branson. [Full list of benefactors] .

[International Crisis Group and Refugees International will be discussed later in this report.]

Mallock Brown is a former chairman of Europe, Middle East and Africa (EMEA) at FTI Consulting, a political consulting firm.

Mallock Brown has also played a role in the humanitarian industrial complex. “From 1979 to 1983, he worked for the Office of the United Nations High Commissioner for Refugees (UNHCR). From 1979 to 1981, he was stationed in Thailand, where he was in charge of field operations for Cambodian refugees. He was appointed Deputy Chief of UNHCR’s Emergency Unit in Geneva, undertaking extensive missions in the Horn of Africa and Central America.” [Source]

Malloch Brown was an adviser to the former President of Bolivia Gonzalo Sanchez de Lozada, a U.S. lapdog who carried out the neoliberal Washington consensus in Bolivia from 1993 to 2003. After a brutal conflict in 2003, known as the “Bolivian Gas War” in which at least 64 people killed and further 400 injured, Lozada resigned and fled to Miami. Lozada and 15 of his ministers were charged by the Bolivian Supreme Court with the crime of genocide in 2005. The Bolivian Government led by Evo Morales (the first Indigenous president of Bolivia) has been seeking Lozada’s extradition from the US to no avail. On December 18, 2007, a year after Evo Morales was swept into power by the majority of Bolivians, “Lord” Malloch stated in the UK parliament:

“The Constitutional Assembly was an important effort to try to get both sides to arrive at a comprehensive solution to the country’s political problems, which are very real and which revolve, as the noble Baroness knows, around marginalised Indian populations who have felt excluded for a long time. However, including them in a country that had a strong pre-existing democracy but which also had strong vested economic interests has proved extremely difficult.”

Here it is important to note that Indigenous peoples in Bolivia constitute appox. 62% of the population. The fact that Malloch Brown states that prior to the new Morales government, that the country had “a strong pre-existing democracy” demonstrates clearly and unequivocally Mollach Brown’s loyalties to colonization, imperialism, and empire.

From 1986 to 1994 Malloch Brown was the lead international partner at the US-based Sawyer-Miller Group communications consultancy. He ultimately co-owned the firm with three other partners. [Source] The firm was one of the first communication consultants “to use US-style election campaign methods for foreign governments, companies, and public policy debates.” [Source] Note that Trish Malloch Brown began her foray into international political consulting at the Sawyer Miller Group in 1986. [Source]

Notable is his work in Peru assisting Mario Vargas Llosa with his 1990 presidential campaign. In 1987, Llosa helped establish and then lead the Movimiento Libertad party in Peru. The following year his party formed a coalition with the parties of Peru’s two principal conservative politicians: ex-president Fernando Belaúnde Terry (Popular Action party) and Luis Bedoya Reyes (Partido Popular Cristiano). They would form the center-right coalition Frente Democrático (FREDEMO). During his 1990 presidential campaign, he proposed a sweeping economic austerity program that frightened the country’s poor emphasizing “the need for a market economy, privatization, free trade, and above all, the dissemination of private property.” [Source]

His firm also consulted Venezuela where they worked against and then for Carlos Andrés Pérez, another US lapdog who presided over Venezuela from 1974-1979 and from 1989-1993. He became the first Venezuelan president to be forced from office by the Supreme Court for the embezzlement of 250 million bolívars belonging to a presidential discretionary fund. In 1992, his party survived two coup attempts. The first attempt took place February 4, 1992, and was led by Lieutenant-Colonel Hugo Chávez, who would later become the revolutionary leader of Venezuela until his untimely death. They also consulted in Colombia where they advised the government on how to shed “its image as the political wing of the Medellin cartel”:

“Alpha Dogs” is the story of the men behind an enormously influential campaign business called the Sawyer Miller Group, men who served as backroom strategists on every presidential contest from Richard M. Nixon’s to Barack Obama’s… Long after their firm, Sawyer Miller, had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries, and into the offices of America’s blue-chip chief executives. The men of Sawyer Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented American-style political campaigning and exported it around the world. In this lively and engaging narrative, James Harding tells the story of a few men whose marketing savvy, entrepreneurial drive, and sheer greed would alter the landscape of global politics….”

In the Philippines, Mallock Brown worked with Corazon (Cory) Aquino in the campaign against Marcos: “The book [Alpha Dogs: The Americans Who Turned Political Spin Into a Global Business] described Malloch Brown’s propaganda strategy that Cory adopted, the demonization of Marcos, a tactic her son, Benigno 3rd, continues to use three decades later: ‘Malloch Brown was living on the fringes of the press corps, picking up the scuttlebutt. He came to see the campaign in binary terms, knocking Marcos down and building Cory up… Twenty years later, Malloch Brown sat in his office on the thirty-eighth floor of the United Nations building and said that Cory had to be pushed to go negative, but that the decision to get more aggressive, dirtier, had been quite deliberate: ‘We set out to make it about Marcos. It was very negative campaign.'” [Source]

Malloch Brown has also “worked extensively on privatisation and other economic reform issues with leaders in Eastern Europe and Russia.” [Source]

Mallock Brown currently serves as the co-chair of the International Crisis Group’s Board of Trustees, (alongside Larry Summers (Goldman Sachs), Alexander Soros, George Soros and The B Teams, Mo Ibrahim). The international Crisis Group was conceptualized in 1993 by Mallock Brown with Mort Abramowitz, then President of the Carnegie Endowment for International Peace. [3] He also serves on the board of Kerogen Capital (“Kerogen provides expansion and development capital to established junior oil and gas companies.”) He chairs and/or serves on the board of a numerous NGOs including the Open Society Foundation, the Children’s Investment Fund Foundation and the Centre for Global Development.

Mallock Brown is Chairman of SGO (Society of Gynecologic Oncology) and its elections division Smartmatic, “the world’s leading voting technology provider”, which can’t be surprising given Brown’s extensive immersion into international politics and influential manipulation of foreign elections. He serves on the Boards of Investec and Seplat Petroleum Development Company plc (Nigerian oil and gas) which are listed on the London, Johannesburg and Lagos stock markets; Kerogen, an oil and gas private equity fund. He is chairman of GADCO Cooperatief U.A. (An agribusiness privately owned and funded by financial and impact investors and registered in Amsterdam, GADCO is the largest commercial rice farm in West Africa). In 2005, Time Magazine placed Malloch Brown on its list of the 100 most influential people in the world.

International Crisis Group Gala: Above: Alex Soros an ICG trustee who recently gave 500,000 to the NGO, honourary Richard Branson (The B Team), and Frank Giustra, executive member with the International Crisis Group, Photo: Don Pollard for International Crisis Group, flickr

In the following YouTube video published on Oct 24, 2015: “Sir Richard Branson will receive the Chairman’s Award for inspiring leadership to advance the cause of peace. The founder of Virgin Group and co-founder of The Elders is recognised for his visionary reshaping of private sector initiatives to promote peace, human rights and sustainable development.”

To be clear The B Team has played a pivotal role in the formation of the Global Commission on Business and Sustainable Development:

Under the subsection The Global Goals (p. 31) of The B Team Progress Report June 2013 – June 2016, a quote is referenced by Paul Polman, co-founder of the Business and Sustainable Development Commission:

“Business and civil society, including some of my fellow B Team Leaders, have formed the Business and Sustainable Development Commission, tasked with quantifying the economic case for businesses to engage in achieving the SDGs.”

Above: The B Team Press Release with the Purpose address.Note the language in the release; “2C threshold, aspiration to achieve, net-zero (rather than virtual zero).

Transforming Markets: The Greatest Economic Opportunity of a Lifetime

The managing partners of the Business and Sustainable Development commission are SYSTEMIQ (which shares the same address as the commission) and the United Nations Foundation.

The purpose of SYSTEMIQ is to unleash “viable growth” and transform markets. “ SYSTEMIQ is a new kind of enterprise – that combines advisory, business building and investment expertise to deploy human talent and long term capital in order to originate projects, de-risk investments and accelerate growth and system-level impact.”

The stated goal of the Business and Sustainable Development Commission is to “inspire business leaders to seize upon sustainable development as the greatest economic opportunity of a lifetime. Our flagship report, Better Business, Better World, maps the economic prize for companies that align with the Global Goals, and shows how to achieve them.”

“The Business and Sustainable Development Commission, launched in Davos in January 2016, aims to map the economic prize that could be available to business if the UN Sustainable Development Goals—17 objectives to end poverty and hunger, achieve gender equality, and tackle climate change by 2030—are achieved.” — Business and Sustainable Development Commission Better Business, Better World report

The Commission’s Better Business, Better World report was led by its commissioners, and supported by: the Australian Department of Foreign Affairs and Trade (DFAT), the Bill & Melinda Gates Foundation, the Global Green Growth Forum (3GF), the Swedish International Development Cooperation Agency (Sida), the Netherlands Ministry of Foreign Affairs (MoFA), the Norwegian Ministry of Climate and Environment, the Rockefeller Foundation, and the UK Department for International Development (DFID). [Source]

“The UN Foundation, the WBCSD, the Overseas Development Institute and The B Team are supporting the Commission, which is also receiving funding support from the Rockefeller Foundation, the Bill and Melinda Gates Foundation, and the governments of Australia, Denmark, the Netherlands, Sweden and the United Kingdom.” — New Global Commission Aimed at Quantifying Business Case for Helping to Achieve SDGs, Sustainable Brands, January 21, 2016

The Business Commission’s Steering committee is comprised of individuals representing the following institutions: World Business Council on Sustainable Development, UN Foundation, International Chambers of Commerce, Rockefeller Foundation, UN Global Compact, 2030 Agenda for Sustainable Development and Climate Change, World Economic Forum, Unilever, World Resources Institute, The B Team, Bill & Melinda Gates Foundation and Overseas Development Institute. [5]

The Business Commission’s Research Advisory Group is comprised of individuals representing the following institutions: : UBS and Society, UN Foundation, World Bank Group, Volans, McKinsey Social Initiative, World Resources Institute Europe, PWC, Brookings Institute, FSG, Practice of Public Policy, School of Public Policy, National University of Singapore, Accenture, Z/Yen, Channel 4 News, UN Foundation, International Centre for Trade and Sustainable Development, Minister of the Environment, Nigeria, Center for Development Policy Solutions, Equity Group Holdings Limited, OECD, UN Sustainable Development Network and Winston Eco-Strategies. [6]

The Business Commission’s agenda is evident. From the Global Green Growth website:

“A Global Green Growth Agenda – A rapid, large-scale industrial transition is needed if global economic growth is to continue while simultaneously reducing greenhouse gas emissions, adapting societies to climate change and promoting a sustainable use of resources. This industrial transition has the potential to unlock new growth engines and spur global economic growth.” [Source]

In the aforementioned report, the following passage regarding the underlying need for perpetual growth can be found on page 22 under the heading New Metrics:

“There is overwhelming evidence that the transition to a thriving, clean economy is inevitable, irreversible — and irresistible… The global market for low-carbon goods and services, for example, is worth more than US$5.5 trillion and is growing at 3% per year… Sustainability is no longer just the right thing to do — it fuels growth. At the same time, we see huge yields from social investment. For every one dollar invested, the global economic return on sanitation spending is US$5.50, and an investment in nutrition gives a US$17 return. Surely no one can argue with that.” — Paul Polman,CEO Unilever,The B Team Progress Report June 2013 – June 2016, p. 11 [Source][Emphasis added]

To be clear, it is impossible to undergo a rapid, large-scale industrial transition (to ensure continued global economic growth) while simultaneously reducing greenhouse gas emissions. Even a slow, small-scale industrial transition cannot and could not be coupled with a reduction of greenhouse gas emissions. An industrial transition will require massive amounts of fossil fuels – resulting in a requisite increase in greenhouse gas emissions. All so-called “clean” energy is dependent upon fossil fuels from cradle to grave. Further, planned obsolescence is an integral component in “clean energy” technology in order to sustain perpetual growth.

“Over the next 15 years, driving system change in line with the Global Goals with sector peers will be an essential, differentiating skill for a world-class business leader. It means shaping new opportunities, pre-empting the risks of disruption and renewing businesses’ licence to operate.” — Better Business, Better World, The report of the Business & Sustainable Development Commission, January 2017

Today, unbeknownst to the entire global population, policies implementing the financialization of nature into government legislation, a scheme that is global in scale, continue to accelerate forward unabated – with essentially zero public scrutiny. The 21st century privatization of the commons is not spoken of by the NGOs that comprise the non-profit industrial complex, who are most complicit in the scheme. Consider that the Amazon rainforest is already listed on the world’s first green stock exchange [Source] and the world’s first “species banking” ecosystems marketplace has been established:

“Until now, there has been no centralized information resource to serve buyers, sellers, and other market participants. Basic information such as number of banks, species covered, location, availability of credits, and contact details have not been readily available…. The ultimate goal of speciesbanking.com is to facilitate species credit trading as an effective tool for the conservation of threatened and endangered species and their habitat.

Speciesbanking.com is a project of the Ecosystem Marketplace, a non-profit organization dedicated to providing information on markets and payment schemes for ecosystem services (services such as water quality, carbon sequestration and biodiversity). The Ecosystem Marketplace believes that by providing reliable information on costs, regulation, science, and other market-relevant factors, markets for ecosystem services will one day become a fundamental part of our economic system, helping give value to environmental services that, for too long, have been taken for granted. In providing this information, the Ecosystem Marketplace hopes not only to facilitate transactions, but also to catalyze new thinking, spur the development of new markets, and achieve effective and equitable nature conservation.

We believe that, if implemented correctly, species credit banking for compensatory mitigation – and it’s variations in other countries and in its various forms, such as biodiversity offsets – can help create value for biodiversity, transforming endangered species from a liability into an asset, and thereby furthering endangered species recovery. ” [Source]

On the surface, the Avaaz climate campaign (rolled out in tandem with other prominent NGOs) is a seemingly admirable call for a “global” transition to “clean energy”. However, this campaign, marketed to a privileged (and majority Anglo) demographic, conveniently (and deliberately) makes no mention of the fact that an estimated 1-2 billion global citizens have no access to electricity at all. The most critical and ironic information not spoken of (which is again deliberate in nature) is the fact that this same targeted demographic being appealed to by Avaaz, et al in its demand for “100% renewable energy”, is the very demographic that creates 50% of all global greenhouse gas emissions. [50% of global greenhouse gas emissions are created by 1% of the global population.][Source] Yet, this same 1% does not want to live with less. This same 1% (comprised of anyone who can get on a plane) that has created and continues to accelerate our ecological crisis wants MORE. Faster, shinier, better, new, modern. This 1% now demands “clean energy” on top of their insatiable appetite for dirty energy. Luxury Teslas. Turbines. Solar. Biofuels. All part of a grotesque consumer culture that drives (lifestyle) wars and imperialism, as billions go without, which is ultimately perpetuated and encouraged by NGOs. This glaring inequality beset by arrogance/selfishness is more apparent when one acknowledges that only 5% of the world’s population has ever flown in an airplane. [Source]

To emphasize this point, consider that in 2011, “the average American consumed 13,240 kilowatt hours (kWh) per person per year, while the average Ethiopian consumed only 56 kWh. Further, across all of Sub-Saharan Africa, annual per capita kWh use is one-sixth the load requirements of a relatively efficient American refrigerator. Globally, the poorest three-quarters of the world’s population comprise less than ten percent of total energy consumption.” [Source] Of course, the lowest levels of rural electricity access are concentrated in Sub-Saharan Africa – the single richest continent on the planet that continues to provide aid to the West. As an example, Burundi (a a recent target of empire for destabilization) can only supply electricity to about 1.2% of its population due to insufficient power production. In Sudan, only 3.5% of its people have access to electricity despite its oil, minerals and timber. [Source] (But yes, give more to the Global North with the excess concentrated almost exclusively in the hands of Anglos. We demand it. We deserve it. We want our consumption and we would like it green. At least let us pretend it to be so.)

The reality is this: behind closed doors, not only do those at the helm of these NGOs understand full well that the “new economy” is a fantasy, the real task at hand is insulating and expanding the fledgling global economic capitalist system. Consider this consensus from McKinsey (Business Commission’s Research Advisory Group, and incidentally, affiliated with many of the Avaaz co-founders):

“Despite huge investments in clean energy, in 2020 the ratio of fossil fuel consumption to renewable and nuclear power will remain largely as it is today—roughly 80 percent. No realistic scenario will move the needle: the embedded resource infrastructure is so large that any transition away from fossil fuels will take decades.” — Pricing the Planet, June, 2010

And perhaps even more graphic, from the Business & Sustainable Development Commission website:

“Trade’s share of GDP is declining for the first time in 30 years. Global unemployment reached 197 million last year, while 600 million new jobs are needed just to keep up with population growth… The environmental costs of the old growth model are growing, too. Environmental externalities like carbon emissions, natural resource degradation and loss of ecosystem services cost the world over $4.5 trillion a year. Resource prices are becoming more volatile as 3 billion more consumers join the global economy, and the supply of resources like water and land remains finite. The global carbon budget for keeping average warming below 1.5 degrees Celsius is set to be used up in just five years.”

Here it is critical to reflect upon the biophysical limits of the Earth. Scientists have been warning for decades that by 2030 we will require the equivalent of two planets’ productive capacity to meet our annual demands (which is really the needs of the 1% responsible for our multiple ecological crises). This is less than 13 years away, yet the elite establishment would have us believe we can transform the entire global infrastructure while simultaneously using less fossil fuels. [Further reading: Environmentalism is Dead – Welcome to the Age of Anthropocentrism]

“No person with a shred of decency would disagree that the vast majority of reserves should not be burned. But you can’t have it both ways. If it cannot be burned for the industrialized “fossil fuel” economy, it cannot be burned for an industrialized, and more importantly, illusory “clean energy” economy either. Illusory as the fantastical infrastructure is fossil fuel based, fossil fuel dependent. Possible only by exhausting Earth’s natural resources that scientists warn will be depleted in their entirety by 2030, even without incorporating a third industrial revolution.” — Divestment as the Vehicle to Interlocking Globalized Capital, April 23, 2016

Here it is critical to recall that The B Team, founded by Richard Branson (Virgin Group)[4] is led/managed by Purpose. That Purpose is Avaaz. The Avaaz and Purpose co-founder Jeremy Heimans speaks for We Mean Business, is a B Team Leader, and that Unilever (Ben & Jerry’s brainchild) is a key client of Purpose. The Unilever CEO being that of Paul Polman, co-founder of the Business and Sustainable Development Commission and chair of WBCSD.

In addition, Avaaz co-founder Patel is now a member of Polman’s and Mallock Brown’s newest venture, the aforementioned Business and Sustainable Development Commission. Furthermore, a founding NGO of We Mean Business is Ceres –a partner in the divestment campaign of 350.org. Another founding NGO of We Mean Business is The Climate Group. This NGO was incubated by the Rockefeller Foundation – as was 1Sky which merged with 350.org in 2011. The B Team was incubated by Virgin Unite, the charitable arm of the Virgin Group. The Climate Group is a partner of Avaaz (no longer public on the Climate Group website).

The “global goals” in reality, must be understood as the true objective for corporate capture and complete privatization of the commons. This objective is drenched in deceiving holistic linguistics – hidden in plain sight. Hence at the top of the hierarchy, the elite structured power institutions are deploying the legislation and unifying the corporate interests/power they are immersed under one key goal (the financialization of nature). While beneath it, the NGOs that target/appeal to the Anglo-centric middle class (Avaaz, Purpose, 350, Greenpeace, etc.) will be tasked with slowly but methodically bringing society up to speed with this brave new world, which they will be socially engineered to not only accept, but to believe it is in their own best interests.

“In tackling climate change The B Team shares a common message: We Mean Business. The B Team joined forces with seven of the world’s largest business platforms to launch the We Mean Business coalition. In the months ahead, the coalition will use its collective voice and energy to accelerate the transition to a low-carbon economy and help achieve climate justice.” — We Mean Business – The B Team, Sustainable Brands, September 24, 2014

Earth Economics is co-founded by Greenpeace USA Executive Director Annie Leonard. Earth Economics, created to accelerate and exploit the financialization of nature scheme, now well underway, is a member of Coalition for Environmentally Responsible Economies (CERES), which is in turn a partner of the World Business Council for Sustainable Development (WBCSD). CERES funders are associated with Goldman Sachs, JPMorgan Chase, Citigroup, Morgan Stanley and Bank of America. [Source]

Recently, WBCSD, chaired by Business and Sustainable Development Commission co-founders Polman and Mallock Brown, launched another initiative to privatize ecosystems — Natural Infrastructure for Business: “It is the first step towards achieving our vision that by 2020, investing in ecosystems-or natural infrastructure-will no longer be just a good idea; it will be common practice across industry sectors worldwide.” [Source] “The Natural Infrastructure for Business platform developed by the World Business Council for Sustainable Development (WBCSD), CH2M (with support from The Nature Conservancy), and other member companies is designed to introduce business leaders and practitioners to natural infrastructure… It is the first output of the WBCSD’s Natural Infrastructure work program, chaired by Shell and Dow and involving a group of over 30 WBCSD members. [Source]

One of the key achievements of The B Team as identified by Branson’s Virgin:

“What has The B Team achieved so far? Joined forces with the Natural Capital Coalition, WBCSD, IUCN and others to develop the first ever Natural Capital Protocol for business.”

“Working as part of the Natural Capital Coalition The B Team supported the development of the first global, standard Natural Capital Protocol – a set of tools for companies to measure their impacts and dependencies on nature. The protocol was launched July 2016, following pilots by more than 40 companies, including Kering and Dow Chemical.” [Source]

Above: The B Team “Experts”. From left to right: Avaaz/Purpose co-founder Jeremy Heimans, Founder and President of Capital Institute John Fullerton, co-founder and President of Ceres (350.org divestment advisor/partner) Mindy Lubber [Source: The B Team]

The following video is Avaaz/Purpose co-founder Jeremy Heimans (The B Team) speaking for We Mean Business at the World Economic Forum in Davos, Switzerland:

“We’ve been talking in a broader way about the future of consumer activism, of organizing people not as citizens but as consumers.” — Jeremy Heimans, Purpose, 2011

Screenshot from the Devex Website. The address for The B Team Headquarters is the address of Purpose. As demonstrated in part 1 of this series , The B Team appears to be, for all intent and purposes, the Purpose public relations firm.

Citizens as the Puppets of Oligarchs

The Peoples Climate March of 2014 led by GCCA/TckTckTck (co-founded by 350.org, Avaaz, Greenpeace, along with 17 other international NGOs) and 2017 , the divestment campaign (Ceres), the Women’s March on Washington, the scores of NGO petitions designed to placate the masses…. these are not financed by the world’s most powerful elites and institutions – to the tune of trillions – for nothing. The funds are not “grants” – the funds are investments. For the highest return. This is not philanthropy – this is security. For the world’s most powerful corporations and elites, foundations have become essential, tax-evading investments with returns that outweigh gold. The liberal faux activists are anthropocentrists craving status and access. Those leading the “movements” move in the same elite circles as those that finance the movements. Behind closed doors the fait accompli is the expansion of nuclear energy. The financialization of nature is the final coup de grace.

“And hundreds of thousands of people marched in New York City and all across the world. The momentum became contagious.” — We Mean Business

“In the months and weeks leading up to January 21, Purpose had the honor of working with a collective of organizers called The Sister March Network to launch a digital and organizing program designed to support distributed events around the country.” — How the Women’s March Went Viral, Phil Aroneanu (co-founder of 350.org) , Senior Campaigns Director, Purpose

And while hundreds of thousands marched like fools (albeit well-intentioned and naive) with those that have united to further destroy what little remains of our natural world …. who protect and expand the existing power structures that enslave us, who in united fashion strategize to manipulate, to lie, to further utilize behavioural change science via behavioural insight teams (governments) and social engineering (NGO & ivory tower think tanks), the crème de le crème of the world’s most powerful psychopaths are privatizing the planet. 350’s “radical” Naomi Klein may have called your attention to the fact Branson never failed to deliver on his 3bn dollar climate pledge, but she certainly didn’t call your attention to her financiers plans to privatize the planet via the financialization of nature. And she knew. As they all did. The above phrase from Malcolm fits most appropriately in this regard: “Oh, and I say it again, you’ve been had. You’ve been took. You’ve been hoodwinked. Bamboozled. Led astray. Run amok!”

“The NCP [Natural Capital Project] was developed by a coalition of 38 organisations, including, WBCSD, IUCN and The B Team, with hundreds of others consulted. The protocol has been piloted and feed into by more than 80 companies, representing 15 industry sectors and seven geographical regions. The protocol for generating, trusted, credible and actionable information around natural capital impacts and dependencies associated with a business operations is now freely available to all business leaders.” — New Natural Capital Protocol Will Help Business Value Nature, July 13, 2016

The Global Goals for Sustainable 21st Century Colonization

“A customer of GADCO, a new Acumen investment in West Africa” Credit: The Acumen website

“As part of an effort to build sustainable businesses in Africa and fight poverty, the Soros Economic Development Fund (SEDF) today announced a US$5 million investment in GADCO, a Ghanaian agriculture company. ” — Soros Economic Development Fund Invests in Ghana to Bolster Food Security, March 21, 2014

At the end of this second segment of this series, we must take a moment to reflect upon the aforementioned agribusiness venture GADCO, that Molloch Brown chairs, for it represents a microcosm of what we can expect from the UN’s “Global Goals” which have now been incorporated globally into the education curriculum of children as ” The World’s Largest Lesson”. The “Global Goals” being steadily accelerated by the world’s most powerful institutions and NGOs with Purpose (Avaaz)/The B Team, We Mean Business (350.org divestment partner Ceres, etc.) and the Business and Sustainable Development Commission (inclusive of Avaaz co-founder Ricken Patel), all working intricately together at the helm.

GADCO is financed in part (see below) and managed by Acumen Fund. Its partner community includes Bill & Melinda Gates Foundation, Unilever, UK Department of International Development, USAID, Goldman Sachs, Ford Foundation, General Electric, IKEA Foundation, Omidyar Network The Rockefeller Foundation, American Express, The Dow Chemical Company, Skoll Foundation, Citi, Barklays, Google, and a plethora of other foundations. [Full list]

GADCO began its venture with a 30-year lease of 1,000ha (to start) of the land belonging to the Fievie community (in Ghana) for a 2.5 percent share of the venture’s profits and the grant of 48ha of developed irrigated plots back to the community. It is reported that the Fievie community members that were displaced were compensated by GADCO. GADCO sees Africa as a “growth market with compelling fundamentals driven by urbanization, population growth, and rising incomes.” GADCO is backed by Summit Capital, Acumen Fund (which hosts the website for GADCO) and loan capital by Deutsche Bank (JV fund with KfW) and Root Capital. [Source: World Bank]Acumen‘s egregious business model is based on replacing seed saved from the prior year by the rural farmers of Africa (where most farms use farm-saved seed) with seed from the West. [Source]

The farm labourers for GADCO (21st century colonizers) are paid 9 cedis a day (USD$4) “with some farmers stating this was lower than what they had earned doing the same job elsewhere.” As if it were not enough to colonize the community (the further modern-day colonization of Africa will expand in lockstep with GADCO’s growth) the patronizing patriarchs would also establish where and how this pittance of profit sharing would be spent. The 2.5% paid to the community “would be deposited into a special account to be used exclusively on local development projects.” As of January 2014, the Fievie’s 2.5% revenue share has gone towards 1) upgrading street lighting, 2) building a school block, 3) providing furniture for a kindergarten, and 4) buying a set of drums for a local youth group. Labourers who complained about shoddy boots and equipment had their needs fall on deaf ears. Labourers also expressed dissatisfaction that the transportation (part of the perks/negotiations promised by GADCO) to return them home at the end of the working day was inadequate. Another perk promised by GADCO was the luxury of being able to buy some of company’s rice at a subsidised price – but there was no rice available. The community approached GADCO in hopes of assistance to build a water pipeline. While the community, now adorned with updated street-lighting and kindergarten furniture, further negotiated for GADCO to supply a pipe for water in 2013, over $15 million was spent on the first phase of the project. The next phase of the project would be launched within the next two years with a $100-million investment to develop rice paddies in five Sub-Saharan countries, including Mozambique, Zambia and Nigeria.

“Nevertheless, the complaints of GADCO’s labourers – the one group the company can most easily replace and so arguably doesn’t need to try as hard to please – doesn’t reflect well, and some might be concerned that although other parties seem happy for now, the more the firm grows, the more it will be able to leverage its power to squeeze greater profits from those other groups too. There is a fundamental power imbalance between GADCO and its small-scale farmers, for example, which will only increase as the company develops a stronger monopoly on inputs and markets.”— When companies meet communities: Is this what friendly commercial farming looks like, January 15, 2014

“Meanwhile, AGRA (Alliance for a Green Revolution in Africa) has supported the expansion of agrodealers into rural areas; the development of private seed companies; and reforms to intellectual property rights in Ghana. This has resulted in the increasing movement of seeds produced by multinational companies into the Ghanaian market, threatening to displace nationally produced certified seeds, and the enactments of new laws to facilitate market penetration and research by transnational agribusiness. A Biosafety Protection Law was enacted in 2010, facilitating the movement of genetically modified organisms (GMOs) and related research into Ghana… [GADCO] has entered into an arrangement with the communities to lease 1,000ha of land for a 2.5 percent share of the profits and the grant of 48ha of developed irrigated plots back to the community… GADCO is exploring other avenues of gaining access to seeds produced by transnational seed companies and from Ghanaian seed research institutes, although there are problems with the quality of certified seeds produced in Ghana and difficulties in getting regulatory clearance from imported seeds. For the present, it has entered into an alliance with Wienco, which has contractual rights to distribute Syngenta seeds in Ghana.” [Source]

“The Syngenta Foundation is linked to the much-maligned agrochemical giant Syngenta while AGRA – which is in fact chaired by Annan himself – has been accused of being a shill for biotech corporations and of undermining the sovereignty of local farmers.”— When companies meet communities: Is this what friendly commercial farming looks like, January 15, 2014

The philanthropic gestures played out by the corporate state and hyped by the mass media they own and fund (hence control) are for propaganda purposes only – wholly utilized to give the semblance of concern. Be assured that the only true concern is both the protection and expansion of the current power structure via policies that will expand capital markets with investments, legislative policies and privatization that will not only further enslave the Global South, but further destroy all life on Earth. This series will continue to demonstrate that without doubt, there is no entity on Earth that sustains the status quo than the NPIC, the mercenaries and protectorate of global hegemony.

Helen Hai, CEO, Made in Africa Initiative: Goodwill Ambassador, United Nations Industrial Development Organization (UNIDO) “By leveraging the expertise of leading industry experts and influential persons with experience working in China and Africa, the Made In Africa Initiative will ensure that Africa’s economic transition integrate knowledge and advice drawn from three decades of rapid economic development in China… Members of the board fully support industrialization in Africa.” [Source] [Full bio]

Mads Nipper, Group President, CEO, Grundfos: Served as Chief Marketing Officer, Executive Vice President of Markets and Member of Management Board at LEGO A/S (known as Lego Group) from 1991-2014. [Source]

Cherie Nursalim, Vice Chairman, GITI Group: Former research associate at the Harvard Business School and director of East-West Bank in California. Named Young Global Leader by the World Economic forum.[Full bio]

Hans Vestberg, Executive Vice President and President of Network and Technology, Verizon: formerCEO of telecommunications company Ericsson. [Source]

[2] “The International Rescue Committee has been described in the past as the ideal instrument of psychological warfare, and it is. This is exactly what is going on with the IRC today, and more, when the IRC—heavily subsidized by the very same profiteers—sends its body counters into Congo. But the IRC is not only the ideal instrument of psychological warfare, it is also the ideal instrument of intelligence gathering. The IRC capitalizes on their access to refugee populations, conflict areas and individual refugee encounters and interviews to gather intelligence on armed groups, leadership, resources, weapons and geographical conflicts, information that is selectively used to serve the greater interests of the IRC and its partners.” Source: The War that did not make the Headlines: Over Five Million Dead in Congo? Behind the Numbers Redux: How Truth is Hidden, Even When it Seems to Be Told, January 31, 2008

[3] “In January 1993, Mort Abramowitz, then President of the Carnegie Endowment for International Peace, and Mark Malloch Brown, then World Bank Vice President for External Affairs and later Deputy Secretary-General of the UN, are seated next to each other on a flight out of war-torn Sarajevo. The two men debate why it had been so difficult for the international system to effectively respond to Bosnia and other conflicts. An idea is hatched: to create an independent organisation that could serve as the world’s eyes and ears on the ground in countries in conflict while pressing for immediate action. The concept of the International Crisis Group is born.” [Source]

[4] “In 2013, following a series of workshops and meetings hosted by Virgin Unite, a group of business leaders came together with a shared belief that business could no longer be motivated by profit alone. From these extensive discussions The B Team was formed and incubated by Virgin Unite with the support of many wonderful partners.” [Source”Virgin Website]

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found onWrong Kind of Green,The Art of Annihilation andCounterpunch. Her writing has also been published byBolivia RisingandCambio,the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]

“We need a revolution of capitalism,” said Peter Bakker, former CFOI and CEO at TNT and now President Of the World Business Council for Sustainable Development.” – Volans Press Release, Breakthrough: How Business Leaders Can Create Market Revolutions, March 7, 2013

In the 2012 David Blood lecture (video),”Breakthrough Capitalism Forum – David Blood”, one notices the sponsorship in the background. At the top of the screen we can identify speakers/sponsors Jeremy Leggitt of Solar Century & Carbon Tracker, and Jennifer Morgan of WWF, to name two. [See full list of partners.]

Breakthrough Capitalism is a key project of Volans, a driver of market-based solutions. On the growing list of Volans partnerships, one finds Shell Foundation, Dow, Generation, GRI (Global Reporting Initiative) (Ceres, UN), Tellus Mater, The B Team (A Richard Branson NGO now being operated/managed by public relations firm Purpose, sister org. of Avaaz) and many others. On the Volans Board of advisors we find none other than Robert Massie, former President and CEO of New Economics Institute. [“Our early relationships with partners and clients have critically informed our evolution; the Skoll Foundation for Social Entrepreneurship, Allianz and HP, Atkins, Bayer, F&C, Nestlé, PPR and Recyclebank.”] [Source] [Note: Jeff Skoll co-founded EBay with Pierre Omidyar.]

“As public money gets pulled out of health care and education and all of this, NGOs funded by these major financial corporations and other kinds of financial instruments move in, doing the work that missionaries used to do during colonialism—giving the impression of being charitable organizations, but actually preparing the world for the free markets of corporate capital.” — Arundhati Roy, REVEALED: The head of Omidyar Network in India had a secret second job… Helping elect Narendra Modi, May 26, 2014

Showmanship over Science and Facts

Of interest regarding the influence these men have on the environmental movement is that both Skoll (Participant Media) and his EBay co-founder/partner, Omidyar financed the film, “Merchants of Doubt” (acquired by Sony Pictures) [2]

To illustrate how these institutional relationships develop and explain the mainstream media representations we need to look no further than Omidyar. Omidyar’s ties to the previous Obama administration run deep [Source] as does his vast network within the humanitarian industry complex. Humanity United is one such example. Consider that the Omidyar Network has made more investments in India than in any other country since 2009, according to its portfolio. [Source] More recently, Omidyar was a key player in the 2014 coup d’état carried out against Ukrainian President Viktor Yanukovych having co-funded Ukraine “revolution” groups with USAID and National Endowment for Democracy. [Source] [Source]

The Skoll-Omdiyar film, Merchants of Doubt, which is a condensed cinematic representation of the book it is based upon (published in 2010), focuses on the web of highly financed climate change deniers. The press release states: “Filmmaker Robert Kenner lifts the curtain on a secretive group of highly charismatic, silver-tongued pundits-for-hire who present themselves in the media as scientific authorities – yet have the contrary aim of spreading maximum confusion about well-studied public threats ranging from toxic chemicals to pharmaceuticals to climate change.” Note that this same description also aptly describes those at the helm of the non-profit industrial complex (NPIC). It is of interest that at this late juncture in anthropogenic climate disruption, billionaire “philanthropists” decided to highlight the players who reap the profits by burning carbon, rather than the players who stand to make trillions under the guise of an illusory “new economy.” The same new economy both Skoll and Omdiyar stand to reap further profits and market share from. A main prerequisite of the liberal left is that an “other” must always exist. For the divestment campaign the “other” is the fossil fuel industry – the said enemy. For Western imperial states, the “other” is the “terrorist”. For this particular film, the “others” (plural) are the deniers who can shoulder all the blame. For the NPIC as a whole, it matters little, who the “other” at this moment may be, just as long as it means not looking at our own reflections in the mirror.

“Omidyar Network is a philanthropic investment firm dedicated to harnessing the power of markets to create opportunity for people to improve their lives.”– Omidyar Network, “A World of Positive Returns”, website

In the Variety September 4, 2014 film review, the author observes that “Kenner is particularly fascinated by the phenomenon of self-described “grassroots” organizations that are actually shilling for specific corporate and political interests (the Koch Brothers-funded Americans for Prosperity, the Exxon Mobile-financed Heartland Institute, etc.).” This blatantly obvious (and accurate) observation, “the phenomenon of self-described ‘grassroots’ organizations that are actually shilling for specific corporate and political interests…” is one that could easily apply to the movements manufactured by and belonging to the NPIC. The shilling in this instance for The Rockefeller Foundation, The Clinton Global Initiative, etc. In the same review, the author writes that by “[P]roviding an accessible, somewhat facile framing device, professional magician Jamy Ian Swiss describes how all sleight-of-hand (including the card trick he performs and demystifies onscreen) is predicated on the audience’s willingness to be deceived.” This same predication fits America’s self-described environmental activists like a velvet glove.

The authors of Merchants of Doubt found that “one way to effectively remove public fear around a particular issue is to create fear elsewhere — something the tobacco industry managed by aligning itself with the flame-retardant industry, as if unprotected furniture, not cigarettes, were to blame for house fires.” This same tactic is utilized in the building of acquiescence for the “new economy”. It is not the industrialized capitalist economic system causing our environmental crisis, ecological collapse and the Sixth Great Extinction. Rather, it is the lack of technology via “clean energy” infrastructures global in scope (which in reality would/will only further industrialization, thus accelerating both greenhouse gas emissions and planetary environmental degradation).

In a final observation, the reviewer concludes that “There’s perhaps a necessary element of hypocrisy in this approach, given the film’s point that too many Americans, by and large, prefer showmanship over science.”

Above: “Showmanship over science.”

Today’s ever-devolving Western society continues to demonstrate its preference for showmanship over science, celebrity over substance, technology over nature, liberal ideology over radical ideology, human life over all other life, white skin over non-white.

Volans

“It’s all very well for me to say the future is environmental excellence, green consumerism, the triple bottom line or breakthrough capitalism, but the many movements and communities of which we are part deserve a deeper explanation of the thinking and experiences that brought us to these conclusions.” — John Elkington, Co-Founder of Environmental Data Services, SustainAbility and Volans

“We see signs of breakthrough in … Generation Investment Management CEO David Blood’s spotlighting a five key steps to sustainable capitalism, and in the alliance between Richard Branson of Virgin and former PUMA CEO Jochen Zeitz—who are building The BTeam.” — Volans Press Release, Breakthrough: How Business Leaders Can Create Market Revolutions, March 7, 2013

The first “follows” chosen upon the set-up of twitter accounts are always revealing and Breakthrough’s twitter account is no exception. The first four follows are founders, co-founders, directors and the social media outreach of Volans. The fifth person chosen to follow is a partner at Generation Investment. Number six is John B Elkington? (founder and Executive Chairman of Volans and author/creator of zeronauts; a project of Volans). Seventh is Jeroen van Lawick, international consultancy for “transformative CSR” (“corporate social responsibility”) and organization development, as well as founder of Zijn Werkt!. Eighth is David Willans, marketing director at Futerra. Number nine is none other than 350.org’s Naomi Klein who was chosen ahead of number ten: Jeremy Leggett (Solarcentury, SolarAid, and Carbon tracker).

“Breakthrough Capitalism” asks the question as to how to engage the “1,100 or so companies that now control half of the world’s market capitalization.”

Whereas Volans and Generation would have us believe we should give these corporations even more power, the truth is that these very 1,100 corporations more than likely represent the first ones that should be targeted for dismantlement.

“Volans is part think-tank, part consultancy, part broker and part incubator. Based in London and Singapore, Volans works globally with entrepreneurs, businesses, investors and governments to develop and scale innovative solutions to financial, social and environmental challenges. Our Pathways to Scale program aims to identify, map and remove barriers that slow the scaling of innovative solutions to governance, economic, social and environmental challenges.” [Source]

John Elkington is the founding partner and Executive Chairman of Volans, as well as the co-founder of SustainAbility (1987) and Environmental Data Services (ENDS, 1978). He is recognized as a world authority on “corporate responsibility” and “sustainable development.” In 2004, Businessweek described him as “a dean of the corporate responsibility movement for three decades.” In 2008, The Evening Standard named Elkington “a true green business guru,” and “an evangelist for corporate social and environmental responsibility long before it was fashionable.” Of course, only those who serve to benefit from such false narratives bestow these titles and accreditations. For example, “corporate responsibility” is the strategic means to increase corporate domination via marketing.

In addition to the aforementioned credentials, Elkington is identified as a B Team “expert” on The B Team website. [Full bio.]

Elkington’s latest book utilizes/promotes Branson’s The B Team organization. The book titled Tomorrow’s Bottom Line: The B Team Playbook for Market Gamechangers, co-authored with B Team co-founder and former PUMA CEO Jochen Zeitz, was released in 2014.

Elkington serves/has served on 70 boards and advisory boards. He co-chairs the United Nations Global Compact (UNGC) Breakthrough Innovation Advisory Council, chairs the Global Reporting Initiative (GRI) Technology Consortium, and is a member of the Advisory Board of the Global Commission on Business & Sustainable Development (GCBSD). He is a member of the Board of the Social Stock Exchange (SSX), and chairs its Admissions Panel. He is also a member of the Boards of organizations such as the Biomimicry Institute and The Ecological Sequestration Trust (TEST), and a member of Advisory Boards for organizations such as 2degrees Network, Aviva, The B Team, Nestlé, Tesco, Guardian Sustainable Business, and Zouk Capital (cleantech fund). [Source] Elkington has also served as strategic advisor to Bayer Material Science, Gaia Energy, Instituto Ethos, One Earth Innovation, Polecat UK; senior Advisor to the Business & Human Rights Resource Centre; board member of EcoVadis, Recyclebank Sustainability Advisory Council; the Evian Group Brain Trust and the Newsweek Green Rankings Advisory Board.

Elkington’s first involvement in the corporate environmental sector was raising funds at the age of 11 for the newly formed World Wildlife Fund (WWF), where he has for many years served on the Council of Ambassadors. He has written or co-authored 17 books, including The Gene Factory: Inside the Genetic and Biotechnology Business Revolution (1985), Double Dividends? US Biotechnology and Third World Development (1986), The Green Capitalists: Industry’s Search for Environmental Excellence (with Tom Burke , 1987), and The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, co-authored with Volans co-founder Pamela Hartigan (2008).

In 2005 Elkington received the “Social Capitalist of the Year” award from Fast Company, later to be awarded a 3-year, $1 million field-building grant from the Skoll Foundation for Social Entrepreneurship, at SustainAbility and Volans.

In September of 2016 Elkington launched “The Breakthrough Innovation Platform” to advance the United Nations Sustainable Development Goals (SDGs) in partnership with UN Global Compact. “The ultimate target of the SDGs is the privatization of Indigenous and public resources worldwide.” [Source]

“Aligned with the UN Global Compact’s priority of translating the new SDGs into business action, the aim of the Breakthrough Innovation Platform is to challenge and stretch prevailing business mindsets into the opportunity spaces offered by the SDGs.” — UN Global Compact and Volans Announce Strategic Partnership on Breakthrough Innovation for the Sustainable Development Goals, May 31, 2016

Beautiful Delusions | Zeronaut

Zeronaut was launched in April, 2008. It was founded by John Elkington.

Sophisticated and seductive marketing which appeals to an audience comprised of privilege is of critical importance. The marketing strategist executive, set with the task of selling an illusory “new economy”, employs both market-centric and human-centric terminology, which is alluring when paired with an underlying white saviour pretext – a prerequisite to successfully gloss over and elude the true extent of capitalism’s inherent violence and destructiveness. Market-centric language is strategically enticing as it invokes a “new’ economy” avec with new profit centres, inclusive of carbon emissions credits, carbon capture storage, and most critically, today, the financialization of nature.

It is important to note that the Zeronaut mission/philosophy/marketing scheme is beguiling: “a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero.” Yet, such beautiful delusions can only be afforded by the privileged. Not those who are oppressed under the capitalist economic system. Not the earth herself whose natural resources are destroyed in the creation of commodities for capital. Not for those now referred to as “human capital”. Not for those murdered by empire in the race for what’s left of our planet’s rapidly declining rare Earth minerals and resources.

Those praising the Zeronaut book include (in the order that they appear) Paul Hawken, David Blood (Goldman Sachs, Generation Investment), Jochen Zeit ( The B Team co-founder/Chairman of PUMA), David Grayson, Chair and Director of the Doughty Centre for Corporate Responsibility and Peter Bakker, the President of the World Business Council for Sustainable Development.

The Zeronaut 2012 Roll of Honor list includes Bill and Melinda Gates (GMO seeds), Al Gore and David Blood (Generation Investment, environmental markets), Ban-Ki Moon (environmental markets, carbon markets, methane extraction, REDD+), James Hansen (nuclear), Paul Hawken (“natural” capitalism), Pavan Sukhdev of TEEB (The Economics of Ecosystems and Biodiversity – commodification of the commons) and many more of those in elite positions of power and influence. [Full list.]

An example of the ideology espoused by Zeronaut, is highlighted in the sample chapter formerly found on its website. The author tells the reader that the Kraft Corporation has achieved “zero waste” at 36 food plants, thus “it’s happening.”

In the Kraft Beaver Dam plant in Wisconsin (that manufactures Philadelphia Cream Cheese) Kraft built an anaerobic digester – the digester processed waste into energy that was fed into the local grid. Yet, this is hardly a solution for Kraft’s toxic waste. Rather, it is a mechanism that serves to perpetuate the production of excess waste, because the excess waste has become profitable.

Kraft plants in Cikarang and Karawang, Indonesia, where plastic packaging film creates most of the waste, found a recycler that turns the material into bags and buckets. Yet another market was found. Yet, what about the oil required to produce the film in the first place? The planet continues to be drilled and decimated. The bags and buckets which need infinite growth, to consume the infinite waste, also require infinite consumptive patterns.

Kraft plants in Fresno and San Leandro, California that make a variety of Kraft products including Cornnuts, Capri Sun and Kool-Aid (toxins in, toxins out), have collected more than 100 tons of food waste like corn skins to be used as animal feed since 2009. Yet this food, not fit for human consumption, is therefore certainly not fit for animal consumption either. Further, one can be almost certain that these corn skins are derived from genetically engineered corn, as will be the soy, sugar beet and canola. In addition, we must take into account other hazardous, chemical intensive, biodiversity destroying industrialized crops.

The deluge of half truths and misinformation propagated by the NPIC is the reason why it is necessary to analyse and define what the term “zero waste” truly means. In that regard, what is not mentioned is the mandatory mass-consumption of the product leaving the manufacturing plants and warehouses. Of no mention or consideration is the waste of energy to produce this “food” and transport this “food” that very likely has little to no true nutritional value. In fact, one could quite easily make the argument such processed foods and “edible” oils, key products/ingredients of Kraft, actually poison whole societies, inducing cancers, sickness/disease, and obesity. (In essence, products under the guise of “food” that amount to no more than toxic sludge.)

Of course reducing waste may add to Kraft’s bottom line, but even more so if they can achieve this by finding markets for their waste – which they have. In 2012, at a Kraft coffee plant in Vienna, Austria, the facility sent 250 tons of used coffee bean husks to a local biomass plant that generates heat and electricity. Yet biomass is a false solution with the waste externalized onto our health. “Biomass incineration is one of the most expensive, inefficient and polluting ways to make energy — even dirtier than coal in some ways. Forests are destroyed, the climate is cooked, crop lands are wasted, resources are destroyed and low-income communities and communities of color suffer increased health problems from this unnecessary dirty energy source that poses as renewable energy.” [Source]

Kraft’s direct and/or indirect support of the corporations that push monoculture and/or genetically engineered crops, is complicity to the immense social and environmental impacts destroying both communities and life of every form.

In 2012 a Kraft coffee plant in St. Petersburg cut waste sent to landfills by 90 percent by reusing coffee bean shipping bags and pallets and by sending off 15,000 tons of coffee grounds to be turned into fertilizer for farms in the area. The reusing of the bags and pellets is common sense and good practise. Yet, one must also remember this same 15,000 tons of coffee contained pesticides and chemicals which would have leached into the earth’s soil, underground aquifers, water systems, our air and inevitably, our bodies and the bodies on non-human life. This is not to mention Kraft, like all multinational food corporations, make billions on the backs of farmers. Starbucks five dollar lattes are full to the brim with the blood and sweat of the farmers that barely survive under the industrialized capitalist system. Support of corporate power dominating agriculture ensures the continuance of exploitation while furthering negative social and community impacts.

Therefore, beneath the layers of Kraft’s zero waste “feat” is little more than green washing with highly evolved and a most sophisticated marketing.

According to the excerpt, Coca-Cola has also achieved “zero waste”. Yet corporate media fails to report Coca-Cola distributing free “fertilizer” in India, later analyzed to be nothing more than toxic waste. Does the BPA (a known carcinogen) that lines the Coca-Cola cans not qualify as waste? How much one-time use, disposable (including recycled) packaging by Kraft and Coca-Cola alone, ends up in landfills and oceans once it leaves the processing plants? Recycling, a billion dollar energy intensive industry which also creates massive volumes of waste, is not a true solution to the real problem: that of producing items that are simply not necessities in any way shape or form. As a further concern to the environmental issue which is the human rights violations committed by this corporation, do the union leaders assassinated under Coca-Cola’s reign of terror in Columbia constitute waste – or is “human capital” nothing more than a tax write-off under the “third industrial revolution”, that being the “new economy”?

The idea that the same corporations that have brought the apocalypse to or doorstep are the same corporations who will now usher in a new green utopia is just that – a utopian fantasy.

Under an industrialized capitalist economic system, zero waste cannot and will not ever be achieved. To varying degrees, every one of these corporate entities, and the junk they produce (which are things we do not need to survive), have to go. Bare essentials in the most radical sense must be our collective goal.

Next up: Part 17

[Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found onWrong Kind of Green,The Art of Annihilation andCounterpunch. Her writing has also been published byBolivia RisingandCambio,the official newspaper of the Plurinational State of Bolivia. You can support her independent journalism via Patreon.]