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ROSEFIELD makes fashion-forward watches where classic meets modern. With roots in Amsterdam & heritage in New York, ROSEFIELD’s creativity draws inspiration from the Dutch minimalist design and New York’s contemporary fashion aesthetics. In its story, name, design and aesthetics, ROSEFIELD captures the essence of the common history between Amsterdam & New York. The city that is nowadays widely known as New York City, was once established as ‘New Amsterdam’ by the Dutch in 1624. Franklin Roosevelt - whose name translates to ‘Rose Field’ - was one of two Hudson Valley-born presidents to claim Dutch heritage. The name, ROSEFIELD, symbolises the historic relevance of the connection between Amsterdam and New York, and to a broader extent, the connection between the Netherlands and the USA as a whole.