BURBANK, Calif., April 18, 2012 /PRNewswire/ -- M-GO, the app dedicated to making entertainment effortless, today announced the appointment of Suyin Lim as the company's Senior Vice President of Content Acquisitions. M-GO seamlessly combines all of your media including movies, music, live TV, and much more, in one easy to navigate location. As M-GO gears up for its consumer launch, Lim will be charged with managing relationships and negotiating content deals with movie studios, TV networks and other content providers.

"With her considerable experience in content acquisition and longstanding relationships with our studio partners, Suyin is an ideal fit for M-GO," said John Batter, CEO of M-GO. "Her addition underscores our ongoing commitment to provide consumers with the most robust content library possible. I couldn't be happier to have her join our team."

Lim joins M-GO from Rovi where she served as VP of Content. In that role, she oversaw worldwide content services for the Rovi Entertainment Store (RES) white label service, which included content licensing and acquisitions, as well as content planning and strategy. She was also responsible for negotiating and consulting on content deals on behalf of major retailers and device companies such as CinemaNow, Dell Video Stage, HP Movie Store and RIM's Blackberry service. Prior to that, Lim was the VP of Content Operations at Sonic Solutions, where she was instrumental in building out their encoding and delivery solution for their digital distribution service.

"This is such an exciting time to join M-GO," said Lim. "I can't wait to showcase content from our studio, network and independent partners on the M-GO platform. I truly believe that both our content partners and consumers will be blown away by the unified and unique experience we are bringing to the digital media space."

M-GO debuted at the 2012 Consumer Electronics Show, where it made strategic relationship announcements with major consumer electronics brands including Samsung, VIZIO, and Intel. M-GO looks to help people navigate their media in a simple, elegant and fluid manner as more content becomes available across even more devices.

About M-GOM-GO is a powerful new entertainment app that elegantly streamlines all of your media together in one place including movies, music, TV and more – and allows you to enjoy the content you want, when you want it either at home or on the go. M-GO will be available on all major platforms and will function on a full spectrum of mobile operating systems ranging from Android to iOS to Windows and others. M-GO will be pre-loaded on Samsung's 2012 Smart TV's and Blu-ray players; VIZIO's 2012 Smart TV's, Blu-ray players and digital media players; and Intel Ultrabook devices through the Intel AppUp center.

Located in Burbank, CA, M-GO was formed in 2011 by Technicolor, a worldwide technology leader in the media and entertainment sector, in partnership with DreamWorks Animation, the studio responsible for Kung Fu Panda and How To Train Your Dragon.