Qwiki’s New Storytelling iPhone App Was Downloaded 125K Times In Six Days

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Startup Qwiki launched a new iPhone app a little more than a week ago, and it now says that the app was downloaded 125,000 times in the first six days, with 27,000 Qwikis created.

A Qwiki is a slideshow-style video automatically assembled from a user’s photos, videos, and music. It still shows the company’s roots as a multimedia search engine, building a video presentation around any topic that you want to look up. It was in that form that Qwiki took the top prize at the TechCrunch Disrupt conference in 2010. But the technology has been redirected towards personal storytelling rather than information consumption.

And businesses are already starting to experiment with it. A Qwiki spokesperson told me that the most popular users include WeAreBigBeat (that’s the record label Big Beat), Lucky Magazine, and Smith Hotels, which all had between 1,000 and 1,500 followers. (Qwiki itself has 3,210.)

It’s still early days for the new app, but the numbers suggest that there’s some potential here. The startup had plenty of help from Apple, which featured the app in the App Store shortly after the launch. You can download Qwiki here.

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CrunchBase

OverviewQwiki is an industry leader in automated video production. Most recently, Qwiki released an iPhone app that automatically turns the pictures and videos from a user's camera roll into brief, beautiful movies to share.
The company's initial product, an iPad application that created video summaries of over 3 million search terms, was downloaded more than 3 million times and named by Apple as …