MEDIACOM WINS ROYAL DUTCH/SHELL EUROPEAN ACCOUNT

$160 Million Account First Decision in Global Media Review

NEW YORK (AdAge.com) -- Grey Global Group's MediaCom has won the Royal Dutch/Shell media planning and buying assignment for Europe and the global corporate assignment worth approximately $160 million, said MediaCom Worldwide CEO Alec Gerster.

The assignment is the first decision in Royal Dutch/Shell Group's ongoing global media review. Still to be decided is what agency will handle Shell's media business in the U.S., Canada, South Africa and South America.

"We've had some successes," said Mr. Gerster, who estimated that his shop has won close to $1 billion in new business this year, including the $150 million Diageo beer and spirits account; the $55 million consolidated Groupe Danone U.S. media buying and planning account; and GlaxoSmithKline's $600 million consolidated media buying account.