Sir Alan Sugar: 'I've seen plenty of daft ideas and duff proposals in my time and Britain leaving the EU is one of them'

Sir Alan Sugar is the latest high-profile Brit to urge the public
to vote for the country to remain in the European Union on June
23.

The billionaire businessman and star of reality TV show The
Apprentice passionately declared his support for Britain staying
in the 28-nation bloc today with just over three weeks to go
until the referendum.

In a video clip published online by Britain
Stronger in Europe — the official campaign for Britain to remain
in the EU — Sugar says that leaving would be a "massive mistake"
as it would result in a number of adverse effects for the
British economy.

He said: "You don't have to be a rocket scientist
to work it out. Less trade plus less investment plus lower
confidence equals fewer jobs, lower wages, less growth, and a
weaker economy." He continued:

"I've seen plenty of daft ideas and duff proposals in my time and
Britain leaving the European Union is one of them.

"We're told by various campaigners that it would be some great
moment if Britain leaves. But then what? All they give us is some
rubbish about being like Norway or Canada or even Albania; it's
hardly reassuring.

"The EU is not a perfect place, far from it. But you don't sort
something out by running away from it, you stick at it and you
make it better."

He also penned an article for British tabloid
newspaper The Sun in which he argued that Britain would be "the
mugs of the world" if it voted to leave the EU next month.

Lord Sugar — best known for forging the electronics company
Amstrad — has emerged as a key figure for Prime Minister David
Cameron in the last few weeks. This is despite him once being a
member of the Labour party.

Being one of the country's most well-known and respected
businessman, his public declaration of support for Britain's
EU membership will likely be a boost for Cameron and the Remain
campaign as voting day draws closer.