Social media has become the most used marketing approach by businesses anywhere to be found online. You can use it organically or using paid promotions……whichever one works best for you.

For some, it’s just for Fortune 100 companies. However, anyone can participate in social media. Knowing your target audience and target industries will help you determine your brand’s identity and stand out in the crowded marketplace.

The tweet above clearly states that events, seminars and trade show organizers can make use of social media. Almost everyone has access to worldwide web via their smartphones and desktop computers. Promoting events has never been this easy.

Marji JSherman pointed out that real-time conversation is very important to your social media campaign success. Posting your company updates on social media alone is not enough. If you think so, you’re missing the bigger picture. Social media sites are not link-farming sites. Engagement is the key to success here.

But…

Let us not forget to know what to post and not to post on these sites.