This bakery has made a special loaf of bread made from INSECTS - and they say it's delicious

Roberts is the first major bakery brand in the UK to launch this type of concept

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By

Lucy Roue

13:30, 28 NOV 2019

Updated17:31, 2 DEC 2019

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Roberts Bakery has made limited edition Cricket Bread

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Head of innovation at Roberts Bakery Alison Ordonez said: "As well as having very strong sustainability and environmental credentials, insects are also seriously tasty and shouldn’t be overlooked as a great recipe ingredient.

"Our Cricket Bread provides consumers with a good source of protein and an easy way to familiarise themselves with insect-based food.

"As the UK’s next generation bakery we work tirelessly to stay at the forefront of food revolution.

"We’re also passionate about boosting growth in the bread category with relevant, sustainable and interesting bakes. The first-in-the-UK Roberts Cricket Bread is yet another example of this."

The trend has also become popular with A-list celebrities

A growing trend

Insect eating, or entomophagy, is common in much of the world.

The UN estimated last year that at least 2bn people eat insects and more than 1,900 species are used for food.

It’s a particularly popular choice amongst those who want to protect the environment because farming insects uses less land, water and feed than conventional livestock farming.

The trend has also become popular with A-list celebrities with the likes of Nicole Kidman, Angelina Jolie and Zac Efron giving it a try.

Neil Whippey, co-founder at Eat Grub said: “We’ve been importing and selling insects as a food source since 2013, and we’re always excited to work with likeminded manufacturers who are keen to realise their insect-innovations.

"It’s been great to support Roberts in what appears to a UK bakery brand first. What a great way to introduce the joys and benefits of eating insects.”

With more than 130 years of baking history and knowhow Roberts serves all major supermarkets and local convenience stores across the UK.

The family business has 900 employees and is still run by the fourth generation of Roberts.

Head over to Robert's Facebook page to be in with a chance of winning a Crunchy Cricket Loaf for you and your friends to try.