Sleeping Giant is dedicated to providing pertinent facts and the latest research and insight into the large and growing Asian Pacific American community. Sleeping Giant is produced by Imprenta Communications Group.

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When it comes to job applications, not all names are treated equally. What’s in a name? A lot, according to a new study from researchers at Ryerson University and the University of Toronto, both in Canada. The study found that job applicants in Canada with Asian names — names of Indian, Pakistani or Chinese origin […]

George Takei, Constance Wu, and Margaret Cho. Photo-Illustration: Vulture Late last week, Margaret Cho went on Bobby Lee’s podcast TigerBelly, where she discussed, among many other things, conversations she had with Tilda Swinton that left her feeling like a “house Asian.” Swinton had contacted Cho, a stranger, because the controversy over her casting as the […]

On a sweltering day this summer, a handful of protesters gathered outside an AMC movie theater in Times Square, holding red signs proclaiming “AMC = American Movie Communists.” They were opposing the giant movie theater company AMC’s $1.2 billion purchase of a rival cinema chain, Carmike, which has theaters in 41 states. The deal, which […]

When John Chung opened his first restaurant, Gogi, in Chandler, only 10 percent of his customers were American. He was primarily focused on Korean consumers. But that is no longer the case. “Now our main customers are Americans and Chinese. Families, friends and companies of all different groups now come to eat their meals […]

State Treasurer John Chiang (Associated Press) Just weeks after Californians voted to legalize recreational use of marijuana, State Treasurer John Chiang on Friday appointed a working group to figure out how to address problems caused by the unwillingness of federally regulated banks to handle money from pot businesses. Chiang also sent a letter to President-elect […]

American businesses made a huge effort to attract Chinese shoppers during this year’s Black Friday shopping frenzy. That came as the group has become a major buying force during the U.S. Christmas season. Chinese shoppers are now a major contributor to America’s Black Friday shopping spree. Chinese shoppers reportedly spent $55 million during last […]

PALO ALTO, U.S. — For millions of people around the globe, daily life is now dominated by the U.S. tech sector. Facebook is a primary communication tool for many, while iPhones or smartphones running Google’s Android operating system are the go-to handsets in many parts of the world. The virtual reality buzz created by Oculus, […]

The Center for Asian American Media announced Monday a partnership with Comcast NBCUniversal to address how Asian Americans are represented in Hollywood. The two organizations will bring together major industry players Wednesday on the Universal Studios lot for a forum entitled “Expanding the Conversation: Asian Americans in Media.” “People are hungry for authentic representations of Asian […]

By Mark Hrywna – November 2, 2016 Affluent Chinese-Americans put a greater emphasis on science and technology nonprofits (20 percent) than wealthy Americans generally (9 percent) but almost half of both groups prioritize children’s and education charities. Those were among the few differences between the two high-income groups, according to the “CTBC Bank Survey: Philanthropy […]

LOS ANGELES: Chase, the financial services provider, has effectively encouraged Chinese American consumers to use its digital tools through a campaign based around “mastery” and obtaining greater control of their money. Cheryl Lee, Group Account Director for interTrend Communications – which worked with Chase on its Chinese-American marketing plan – discussed this topic at the […]

Sleeping Giant is produced by Imprenta Communications Group, a California-based, award-winning public affairs, ethnic marketing, and campaign firm which specializes in reaching California's diverse audiences.

Imprenta was founded in 2001 by Ronald W. Wong, a political and communications strategist with more than 30 years of experience in marketing and political campaigns targeting Asian Pacific and Latino Americans. Ron has worked for Fortune 500 companies, served as Chief Deputy Appointments Secretary to Governor Gray Davis and in President Bill Clinton's Administration at the U.S. Department of Justice, Community Relations Services.

Imprenta was recently awarded the 2013 Asian Business Advocacy Award from the Los Angeles Business Journal, citing the company's "radical success and growth."

We develop and execute campaigns for Fortune 500 companies, candidates, causes, and initiatives that demand and expect to win. For the past 15 years, Imprenta has delivered measurable and quantifiable results for regulated companies, utilities, telecommunications, health care corporations, Foundations, major ballot initiatives, candidates for elected office, and public education campaigns for government entities. Imprenta specializes in reaching diverse underserved communities -- we understand the cultural and linguistic nuances that exist throughout our state.

"Imprenta will go above and beyond to win for its clients. As our nation becomes more and more diverse, ethnic communities, consumers and voters will be critical to anyone interested in shaping public opinion, running for office, or marketing goods and services. We speak the language of America."