Video: Broadcasters Make Presence Known During Digital-Centric Advertising Week

In an Advertising Week that was dominated by panels and discussions around digital media and technology, broadcast TV also made its presence known.

In a rare show of unity, the five major networks -- CBS, NBC, ABC, Fox and The CW -- came together on Thursday to discuss why broadcast TV is still a ripe opportunity for advertisers, how storytelling is evolving and the need for new measurement and metrics as viewership patterns change.

Ad Age asked Jo Ann Ross, president of sales, CBS, to discuss the biggest opportunities for advertisers in broadcast TV and the challenges that exist.

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Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.