Methodology

Audiences determines an influence score by looking at a number of factors from follower – following ratio, ability to generate engagement and the number of influential people they interact with. It also applies a time decay to engagement, making more recent interactions count more.

The Brandwatch React team searched for authors with “CEO” in their bio and generated a list of the most influential CEOs on Twitter.

The 10 most influential CEOs on Twitter

So, without further ado, here they are:

An odd mix

You might have noticed, if you haven’t sent us an angry tweet already, that’s there’s a bit of a divide between the top five and some of the members of the rest of the top 10.