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We love to celebrate fashion in 360º and this years London fashion week pushed boundaries as legendary fashion house TOPMAN broadcast their very own live stream in 360 at their prestigious London Collections A/W 2013 fashion show in the heart of London.

Topman really hit the ground running take digital catwalk show streaming to the next level by enabling fans to not only watch the Topman Design show live on 360° cameras, but also interact with show V.I.P’s who will be tweeting live from the front row.

The Surround Video application, developed by yellowBird, will be showcasing the live stream of the show where fans will be able to scroll left or right, up or down as if they were actually on the front row themselves in this exciting 360° experience. Using the “shoot the show” feature, customers will be able to press a camera icon, share the image across social channels without it interrupting the show.