"I just wanted to make stuff that I want to wear. I was being selfish. But hopefully my fans and the River Island customers will have the same tastes. I love everything here."

She added: "I made a piece for everybody in my crew. We all have different body types and tastes. Some are braver than others, but I think like that because that's how all the women in the world are. We're all different."

A naked image of Rihanna was also projected onto Marble Arch earlier this week to promote her new perfume.