Rapper The Game and Team Talk the Future & G-Unit

1/15/2013 1:35PM

Jayceon Taylor, also known as "The Game", has seen success recently with his released album, "Jesus Piece' and his reality show. Now, he and his manager Dontay "Taydoe" Kidd want to leverage his mainstream success to help him evolve from a rapper to more of a business mogul. Watch their interview with WSJ's Lee Hawkins

This transcript has been automatically generated and may not be 100% accurate.

I ... the customers ... wonder Bread boring when and how this is just ... flowing through licensing so I've been on the minimum sum ... the case ... let them get up and RGC on field ... controversy and drama have been a constant part of ... life and business ... appeared in even more severely potential rapper rolls up from game review comes in California ... and childhood tragedy to become a world renowned red ... in an industry where the puppets rappers with the most three Craig Hinsdale CBA Katie ... Taylor has made a killing no one intends ... to ... apply ... his latest public altercation involved impeding another rapper down with one hand ... while keeping it with his I phone in the other ... posted a video of the beating on the internet trusting him self once again into the hip-hop spotlight just in time for the release of its fifth album Jesus peace ... and the pram year of its own reality show on VH one ... I read as about the example he studied for younger than the Nokia has never been the antagonist of conflict ... we're getting these high profile feud is gonna be stressful ... because at some point ... if these guys are taking seriously which I think ... I in many cases they are ... are you always gotta be ... looking over your shoulder ... to some extent ... but at the same time it may seem more relevant we do see that almost doesn't in theory on to know ... and and and now ... here and in that respect your string theory ... on what I would say is that um ... I'm I'm grew up in one of the most ... major cities in the history of America and England was ... also lost ground ... the shots ... that was somewhat shorter Icahn and his ... straightforward ... no nevermind behind ... and whatever happens my me and my meal but um um just always been ... no one tracks reform ... the the the the the ... I he's ... but it only works within to lead all tailored the there are other dimensions dealer that have often gone unnoticed ... he's very Korea's man with a rise in the euro ... and the fifth in recent years he's tried to reframe from taking themselves so seriously ... the businessman he has yet to break through to the level of some of the replica were celebrated its entrepreneur ... like she The Sean Diddy Combs and its former friend announ nemesis ... Curtis fifty cent Jackson jailers Hammers have a plan to change their ... stock take it became a childhood friend and manager is known among rap circles as Cato ... Institute focused on helping the team diversified Barbie on the music industry ... parcel Margot for the game in the future five years ... is is to become a mobile because I know he has a ... wee bit all over the world not only us but I mean we've been that ... the UK Europe Australia New Zealand ... Africa Audi's places in the sea the love that everyone has for him ... the more common is when the question everybody was at L a radio personality in producer DJ scheme worked on some of the game's most celebrated our ... he says the game with the young family in several years already in the fast lane ... has all the characteristics to go mainstream ... returning only uses a different point in his life he's you know Paul and ... I think it's just him showcasing that the rest the world like you know you thrown in the game no pun intended into ... a young age Milledge unit fifty standing on the federal isn't all that ... skyrocketed to top the charts Ina ... without anything in Deschanel without a personality weighed in Cairns to that now I think you know ... this is a Maltese learned lessons and things from what he's done right ladies done wrong ... and there's plenty of money to be made in the mainstream hostile ... the late hip-hop artist manager Chris Lai be keen on the show last year ... and discuss the profitable are seeking rappers more to the center ... namely his flagship are to ... be the same ... ten years ago you with this said ... within a so what I was a last ditch it ... the satellite will sell well and are energy shot ... and we're going to do it and timing of women and try to be the billion kids ... and you know what is taking a gangsta rapper who shot nine times and turn them into the hip-hop bomb ... but even if it never crosses over it successfully and a select few of the other West Coast rappers have ... compared to where he started ... Daqian killer him on the go to have any conventional definition of success ... morning coffee ... he never expected he would do so long ... those mortgages surviving Ulthera ministers of copper we saw lot of different things ... good and bad mostly that honestly people getting killed right in front of our eyes ... were on our block them ... as kids you know being nosy ... I remember one when the hot summer day on in my house keys at home I don't know is that home from all sides in the front yard ... are here to the shots ... my damages in the car screeched in the entire street on a run of ministry didn't know the kid on the boxing is all ... one of them is feeling down I see a car crashed into another car ... my right in front of J's house ... saw led the nurse on call him ... he didn't have cell phones in storm in the house and call him on this house for ... the year Motor plan ... no walls college football on the Sega Genesis ... um why did you hear that is light here are some on another scene at than us and look out the window his roles like to add it to deceive down so he laid out a slight man a ride for miles ... come down it's Arran down there ... and um we look and the police and ambulance came ... those two guys suck those two shots ... in the back to the window ... both of the shots hit the back to the eighth ... most of ... the one guy was leaned over his eye was caught in the middle of the doors being ... the woods is looking and CNN was like so real because honestly boys and the sum that we watched the movie ... and we saw both the good things but ... it was in Israel until recently ... bought a boxed in ... by the time they get there late teenage years ... the gaming table have taken different paths ... is going to college has planned that I thought he was done and it was ... separate from high school and all the cars to play basketball ... the Dow has planned to one thing from his life experiences and stuff ... on the stock congested and and just combined ... really affected him ... and he had to go another way and at the time ... that social and loves to show them that direction to give money and allowing them to see it grow ... as I will come back all on the weekends and some bumps in the change ... I say like ... you know a lot or a Beslan MC and you know this mentality change announced in ... Italy and he's just money and stuff so I saw this ... I start putting pieces together my TV is ... the way it showed with an audience only Ninja say Amen some aunts on him and we got this ... from a Darwin I would go for that that that was a mom thing ... that that point you know I'm in college she's Joinus saying you know I couldn't tell him that I just ... they all its own daughter's be careful ... his name started blowing up on the way to go ... to ... be ... we went to ... the Super Bowl Sunday a go ... the new wells in this this NBA go though my second home in on new everybody ... that I'm in the Super Bowl up the mess go up there might be a fair listen ... you know ... that the Indian and often have a cost up to two mm ah boy is open from all that we can go to the Dubai gala to do that because I got the CD ... that mean if if he did this all ... so we go around stars engines limo pulled up right at the time ... in the window goes down as Busta rhymes with ... the boss about my can was no sun ... Boston ... pops up the car walked with us I mean energetic about ... J firmwide and ... so we go for the fabulous is right the airfare was most of the new game ... so Mary buying like this is the next ... the next kid this about the blow this kid is ... throwing these the West Coast would have these calls Wolin ... whose lives are crazy ... unlike does absorb a lot and then next thing you know fifty in June the stuff was about the forum were settled by the stage ... for the record the stuff like that ... he sees Dame us so ... so the security to bring this up on stage non white man ... despite ... all this stuff is just that ... to sit on the eventually found success ... as a solo artist and a member of the notoriously picky unit is gripped with it he's been ... potentially separated the two ... it didn't stop either one of them from pursuing commercial success ... now he's living the family life he never had growing up ... proving that he's more complex and multi dimensional been presented to the public he's got three kids in easing gates to Tiffany Cambridge who happens to be a schoolteacher ... this is all being shown on the reality show so for the reality show me what I'd do was have my camera crew shoot ... a ... just a day in the light of day and his family for the show the footage in a player in the end of the Manor minutes are left with isn't soft ... you know the different element of game in this stuff and how the family was just so ... camera ready it was a was amazing ... we got out of reading ... about our later I got a phone call is that they want to do that now he's hoping to enjoy similar success with his new album ... so now your new fifth now ... a lot of people don't make it in the business to know what to do learned from Dr Gerais in the guys that came before you ... I've that helps you stained again this law ... I learned that home ... if you use all to ... know the face of ... what ... is your music career in its current state ... with ... a new and longevity ... I mean in its new status anymore your entire career of course the way down and that can cause changes in Utah and boom will all know how you know what I own now so I mean when you fall by the wayside in the mail that their intention ... will be no shift to a Web two this is only going for us to as the top ... as ... of change and it has many faces up to him in the communion ... of two and just going away in need of making oneself fool ... and I think I'm pretty good job that no no ... for number one albums this will be number five ... and on up to go ... up ... to the center of the moment on the same as men ... the the the the now is attempting to achieve a certain now ... one example of how we handle the publicity around his run in with forty two ... the game that he would be hurt by a with a sacrament in his thumb ... some of the main Twitter page must know of some uncalled games and Twitter page week ... you can do whatever you want to be read by when ... you mean to me and has a mapping to Wal Mart is and ... how it's like this one right that's when it's really real ... it also wants to know when to ... walk on them ... no one caught onto miles was arrested ... and one ... man I'm just you know I will go nowhere mark a milestone you know what my friends who poured ... onto couponing ... it ... is much weaker did tell me this is the guidelines ... on video ... which I've ... the ... Christian life although ... somewhat cool cold in winter photos switch to perform the almost like that says you know it's not easy task will ... fall ... to record some in the middle find that off ... um you know he got up and ... did what they and you know ... that lasts ranks and into a tree in homes and forgotten this quarter ... you did ... she ... even though you knew that it could ultimately be used against you in a lawsuit that you've been soo ... cool people not to sue him for so yes ... I why didn't the concern ... um ... no one was a battles in the fall of you know on the foundation that ... you know you talk a moment to its ... members to ... um I think that knowing him ... the deal is also something with rappers is that ... you ... know ... if you sold the rocker is done is that ... you know of ... the disintegration or industry ministry career I ... saw on TV this is one of the most extreme guys never ... upright citizens must know ... and and and ... he was sold ... in one day of normal weight on the Michael Mann writes my serve to preserve the house no one was from like Maurice White who ... is more like ... so I just was white ... you're forty ... and ... Michael ... this is what we do with ... um so ... don't ... lose and ... you know you will would go and ... on Friday wants is now called grandson ... you know ... from history like ... the long and you can stand there so I'll win while ... Dell would take an ... interest in corn wheat ... and now we are not ... he notes that the costs of settling a lawsuit with the victim is outweighed by the longevity he gets from keeping inched recruit ... I mean did Deathly a controversial rapper Nas are the starters who were with beads and things like that he sees the connection to business are in the preseason connection business however some other things that he do ... I may be a post to ... you know some of the summit of some of the ... that engine a gives others are maybe a post to however you know ... I mean we're all human ... I know I've been on J for a long time I understand ... you know that he's not in the bag down from a mule and I understand that ... if he fills a certain way he's going to speak his mind ... you know that can be a marketing tool we know that in the news a few newsletters positive or negative ... is still in the new store all the conflict between the game another rapper his feet with his former friend if he says is the hardest to understand GPS stock shot they seem to have so much in common ... both determined and fearless and brilliant marketer ... of factors that may see human is hard to beat ... the game and if he were on the team T ... he deftly is the isthe Marketing Jamison is the way you know that that that you love is like ... the hold this rat like if anyone even just fifty if anybody would say anything or look ... so what about the way he didn't like you about because he's great at that and ... you know it causes its entertainment it the ended the day night ... the biggest things in twenty years drama and he's no matter what it is limited by anything like this all the views online and on that in all day due to CNY yet ... Jonathan these beads play out absolutely so people love that stuff and he brought attention to his ... great when most talented musicians of the studio whatever he ... does wrap dough in stock so he knew how to play the also have like a lighter side I come with the comical side to use this in the mix as we did his skits and ... other stuff you say it but ... he didn't feel like it was you know ... I mean yeah he's in his gangster rap and all that but at the same time of the most funny in different ways to do it he was able to pull it off with a score of his personality where ... he be scared and intimidated yeah that's the end of the same time Laffer funny ... for Chinese is able to walk with Windows world Kato says he's proud of what both became an fifty cent were able to accomplish as individual marketing ... but he's working everyday to try to get the whole group that EU to resolve its differences ... getting to see you back together with the fewest tools for the rest ... and it would give the unit members get another opportunity to cash in ... I can say that my kids that will happen ... however from a business perspective ... um the the ... the tenth of May ... you and me and I'm gonna tend to make that ... an army of CQB and his is a wise business move on both parties would meet the army and read it was something about tourism thing about merchandise something about all these other things that ... lacking in the industry and this is a perfect timing for that ... our openness again to me ... honestly I don't speak for fifty but I think they're both open ... this is a matter of approach in the right way ... nose and ... fifty understand he needs games in a Kids' unit ... push ... game understands that if the seven gifts of course he's to be involved fifteen days of the law ... therefore they both our business at the window to fifteen businessman with only gained the businessman ... they understand that ... so now is only the internal egos that we would stop them from ... with the network based at six million dollars into thousandnine by Forbes magazine ... the unit review in in in a flurry of endorsement deals could be just what the team needs to withstand to the next level agreed ... he said the deal was cellphone company Popemobile ... upholding line with gestures and also with cable ... and acted in movies and video ... but even at this level became young heartburn well ... come with significant challenge ... will I think that they are ... really cool what you when the jangling ... partner for him ... see you know of people fall ... no I'm not when your friend and one alone this nominee or because ... they're jealous that it wasn't in the main salon DePrimo Dominion and no one really cool ... her mom who has ... no in the early stages of a small snow Wal-Mart brothers due to it on Monday and just ... you know how much trouble you know that when she was recently named one of its ... this ... is going crazy on ads now babies surpassed that ... the question now we ... in the game become the next wrapper to transition to the level of mobile ... why use would help it can take you know did not want to bore moments to do just as ... quickly the Winnie myopic to do what ... you do it in our area had been done already with the fiscal ... like our ... knows that one day away a million quadruple outfits like ... 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