Press Release

Hanes’ National Sock Drive Marks Eighth Year, Celebrates #GivingTuesday by Donating 225,000 Pairs of Socks to Help the Homeless

To spotlight the true nature of the issue in America, Hanes
partners with nonprofit group Invisible People to share “Day in the
Life” videos of three individuals experiencing homelessness – a single
mother, widower with a master’s degree and victim of a traumatic brain
injury

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Nov. 27, 2017--
In honor of #GivingTuesday
(Nov. 28), Hanes is providing some comfort to those without the
comforts of home during the holiday season.

America’s No. 1 apparel label has donated 225,000 pairs of socks to organizations fighting homelessness across the United States as part of its eighth national sock drive. To spotlight the true nature of the issue in America, Hanes also partnered with nonprofit group Invisible People to share “day in the life” stories of three people experiencing homelessness. (Graphic: Business Wire)

America’s No. 1 apparel label has donated 225,000 pairs of socks and
18,000 pairs of underwear to organizations fighting homelessness across
the United States as part of its eighth national
sock drive. Since the program began in 2009, the brand has provided
more than 2 million pairs of socks to help people experiencing
homelessness.

Hanes is partnering with The
Salvation Army, Delivering
Good, Covenant
House and nearly 30 other community-based relief programs to
distribute the apparel to those in need. Socks and underwear continue to
be the most requested items from relief agencies who work with the
homeless. The initiative is part of Hanes
for Good, the corporate responsibility program of Hanes’
parent company, HanesBrands (NYSE:HBI).

“Most of us take new socks and underwear for granted, but we know these
items bring great comfort to and make a dramatic difference in the lives
of those experiencing homelessness,” said Sidney Falken, chief branding
officer, HanesBrands. “Access to something as basic as clean, dry socks
can literally save lives within our country’s homeless population.”

Each year, an estimated 2.5 million to 3.5 million Americans sleep in
shelters, transitional housing and public places not meant for human
habitation, according to the National Law Center on Homelessness &
Poverty. It is reported that 7.4 million people have lost their homes
and are living with family or friends due to economic necessity. And 1
million people who are experiencing homelessness have full-time jobs.

To focus attention on the subject as part of the national sock drive, Hanes
is collaborating with Invisible
People, a nonprofit organization dedicated to changing the story of
homelessness in the United States.

“It may be surprising for many to learn that those who are homeless
today were much like the rest of us not so long ago,” said Mark Horvath,
founder of Invisible People. “I never planned to live on the street, and
neither does anyone else.

“It is only by getting up close and personal with the veterans, mothers,
children, those impacted by job loss and others who have been forced to
the streets by a variety of circumstances that we can truly understand
the real challenges of homelessness, as well as possible solutions,” he
added. “And that’s why our joint effort to educate the general public
about this issue is so incredibly important.”

Working together, Hanes and Horvath provided smartphones to three
people experiencing homelessness and asked them to document their
personal stories during a 24-hour period. Mary,
a single mother, award-winning artist and college student; David,
a widower with a Master of Fine Arts degree who is pursuing teaching
opportunities; and Manda,
the victim of a traumatic brain injury who now takes care of others in
her tent community; each share a compelling, first-person account of
what a “day in the life” of homelessness really entails.

“Humanizing homelessness is a critical first step to begin solving it,
and Mary, David and Manda were incredibly brave to share their stories,”
said Falken, who noted that Hanes and Horvath are currently
working to assist the three in hopes of making their lives more
comfortable.

Visit www.hanes.com/sockdrive
to learn more about those experiencing homelessness, get information
about the organizations participating in this year’s sock drive and find
out how to support homeless-relief initiatives in communities across the
country and/or donate directly to Covenant House or Invisible People.

Organizations distributing Hanes apparel include:

Austin, Texas

Mobile Loaves and Fishes

Atlanta

The Salvation Army

Boston

Pine Street Inn

Charlotte, North Carolina

Men’s Shelter of Charlotte

Chicago

The Night Ministry

The Salvation Army

Cincinnati

Shelter House

Cleveland

The City Mission

Washington, D.C.

Miriam’s Kitchen

Dallas

The Stewpot

Denver

Urban Peak

Detroit

NSO Tumaini Center

Fayetteville, Arkansas

The Salvation Army

Houston, Texas

Covenant House

Kent, Washington

The Salvation Army

Las Vegas

Caridad

Los Angeles

Los Angeles Mission

Louisville, Kentucky

National Safe Place Network

Milwaukee

The Guest House

Minneapolis

St. Stephen’s Street Outreach

Nashville

Open Table

New Orleans

UNITY

New York

Covenant House

Orlando, Florida

Covenant House

Philadelphia

Project HOME

Phoenix

UNOM Family Shelter

Portland, Oregon

Central City Concern

Salt Lake City

The Salvation Army

San Diego

Father Joe’s Village

San Juan, Puerto Rico

The Salvation Army

San Francisco

The Salvation Army

Seattle

WeCount

St. Louis

St. Louis School Board

Tampa, Florida

Metropolitan Ministries

Winston-Salem, North Carolina

Bethesda Center

Salvation Army

Samaritan Ministries

Winston-Salem Rescue Mission

Hanes

Hanes, America's No. 1 apparel brand, is a leading brand of
intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products
can be found at leading retailers nationwide and online direct to
consumers at www.Hanes.com.

HanesBrands

HanesBrands, based in Winston-Salem, N.C., is a socially responsible
leading marketer of everyday basic innerwear and activewear apparel in
the Americas, Europe, Australia and Asia-Pacific under some of the
world’s strongest apparel brands, including Hanes, Champion, Maidenform,
DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs,
Lovable, Wonderbra, Berlei, and Gear for Sports. The company sells
T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and
activewear produced in the company’s low-cost global supply chain.
Connect with HanesBrands via social media on Facebook (www.facebook.com/hanesbrandsinc)
and Twitter (@HanesBrands).