VISION

We're disrupting the way snack foods are made by producing premium organic raw superfood products

Driven by the need to meet their families own health requirements due to recurring illnesses that resulted from food intolerances and allergies, husband and wife team Janine Zappini-Rosa and Sebastian Rosa made it their mission to develop pure & healthy snack food alternatives with a focus on quality, flavour and nutrition. Simply Raw was established in Sydney on October 2011 and they began crafting their handmade products from their home kitchen in Bondi Beach and sold them at a local food markets in early 2012. After discovering Janine Zappini-Rosa - Co-Founder & CEO, Sebastian Rosa - Co-Founder, Sales & Marketing Director that there was a genuine demand for high quality organic snack foods, Janine and Sebastian followed their passion and vision to disrupt the current snack food industry through providing healthier snack alternatives than what was currently available. Sebastian says "What we are currently snacking on is simply not good enough, we are more educated now than ever. Poor quality products are dominating the snack food industry. It's time for a change!". 12 months later in March 2013, Janine & Sebastian launched their product range to the Australian market. Research has shown that in Australia alone, poor nutrition implicates more than 56% of all deaths and 60% of Australian adults and 25% of children are suffering from obesity or are overweight. The National Health and Medical Research Council say, if these trends continue and Australian's are not replacing refined foods with more fruit, nuts, seeds and vegetables, by 2025 83% of men and 75% of women over the age of 20 will be overweight or obese. The guidelines are aimed at helping reduce the risk of developing chronic diseases such as heart disease, stroke, type 2 diabetes and some cancers. "Every person is unique and therefore has individual dietary requirements, our focus is to provide food that is enjoyable, enhances your health and wellbeing. No diet fits all, listen to your body!", says Janine. Simply Raw's products are unique and the flavours will make your tastebuds dance. The range caters for all types of dietary restrictions, from Gluten and Lactose intolerance, to Nut Allergies, are Vegan & Paleo friendly and of course, made with love. The entire product range is 100% Organic, Raw and free from Dairy, Soy, Gluten, Wheat, Refined Sugars, Preservatives and GMO's. Unlike other food snacks, Simply Raw products are wholesome and will leave you feeling healthy, energised and satisfied.

✔ DAIRY & SOY FREE

✔ GLUTEN & WHEAT FREE

✔ VEGAN & PALEO FRIENDLY

✔ PROCESSED SUGAR & PRESERVATIVE FREE

Testimonials

Love these bars – such a healthy snack and it keeps me going when I am short of time. I take them to work everyday. Much better to snack on these instead of reaching for something unhealthy. And did I mention they taste great too!!

I have been raving about the Protein + Antioxidants bars since trying them for the very first time from a health food shop in North Sydney. I literally quote the nutritional information and ingredients to everyone I know that is currently eating awful protein bars packed with artificial sweeteners and fake junk. The list of ingredients and grams of protein vs calories/sugar/fat is easy to memorise considering how simple the recipe for these bars is.

BLOG

Published 19 February 2015 13:54, Updated 20 February 2015 06:34 Michael Bailey Deputy editor BRW. Simply Raw founders Sebastian Rosa and Janine Zappini-Rosa started the business on just $2000. As a business analyst for Jan Cameron’s Retail Adventures for two years until January 2012, Janine Zappini-Rosa felt her board reports were ignored and her colleagues[…]

Reference: GoodnessMe Box www.goodnessmebox.com https://www.goodnessmebox.com/blog/simple-food-and-business-philosophy Last week we sat down with our friends Janine Zappini-Rosa and Sebastian Rosa from Simply Raw (the master minds behind the delicious raw snacks you’ve been receiving in your monthly GoodnessMe Boxes) to get the low down on how they turned a passion for healthy eating into their very own[…]

Janine Zappini-Rosa and Sebastian Rosa have capitalised on a growing health food market. BUSINESS is booming for the Bondi-born health food company whose customers were exclusively “hippies and yoga people” three years ago. Simply Raw health food bars are sold in 1000 stores across the country, returning more than $1m in annual revenue to their[…]