Marlboro Cigarettes

Marlboro is a brand of cigarette made by Philip Morris. It is famous for its billboard
advertisements of the Marlboro Man. It is currently the best selling cigarette brand in the
world.Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several
of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro
as a woman's cigarettes based on the slogan "Mild As May".
The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market.
At the end of the war, three brands: Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarettes market. However, the 1950s saw an impressive comeback of Marlboro cigarettes when
a new cowboy image was introduced in promotion and the sales skyrocketed by 5000%.
During the same era Reader's Digest magazine published a series of articles that linked smoking with lung cancer.
Philip Morris, and the other cigarette companies took notice and each began to market filtered
cigarettes. The new Marlboro with a filtered tip was launched in 1955.

Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. In 2001 it was the most popular cigarette brand in the U.S.[1] It is currently the best selling cigarette brand in the world.[citation needed]
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".
The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands: Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarette market. However, the 1950s saw an impressive comeback of Marlboro cigarettes when a new cowboy image was introduced in promotion and the sales skyrocketed by 5000%.[citation needed]
During the same era Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered tip was launched in 1955.
The brand is named after Great Marlborough Street, the location of its original London factory.

Marlboro News:

Analysis Shows No Increase in Nicotine Yields of Marlboro Cigarettes from 1997-2006
According to a new report released this Thursday by the Harvard School of Public Health, cigarette companies - including Philip Morris - steadily increased the nicotine yield of their cigarettes - including Marlboro - during the period 1997-2005. The report describes the increase as being a total of 11% over the seven-year period 1998-2005, or an average increase of 1.6% each year during that period.

Marlboro Country
A funny thing happened to Marlboro cigarettes when the government said it could no longer use mass media to market its products - its ad spending went down and its profits went up, as reported by Nanette Byrnes in Business Week (10/31/05). "Philip Morris does not disclose how much it spends promoting the brand, but the company says it has been spending less on marketing in general each year." And yet Marlboro, "now owns more than 40 percent of the market, up more than 2.5 percentage points in as many years," and its profits are "possibly more than $200 million a year."