SEO PowerSuite is unlike any other product we have reviewed here at 99signals. In the past, we’ve covered popular SEO tools such as SEMrush, Ahrefs, and Serpstat which are cloud-based and follow a monthly subscription model. There’s no denying the fact that these tools are incredibly useful and packed with features. But they are certainly not the most cost-effective.

For instance, a monthly subscription of Moz will cost you close to $100/month and even the paid plans have usage restrictions.

SEO PowerSuite, on the other hand, is an all-in-one SEO management software which needs to be downloaded and installed onto your computer. To be more precise, it’s a software comprising of four tools, each dealing with a particular aspect of SEO. Moreover, SEO PowerSuite is far more economical than the existing SEO tools on the market. The free version has no usage restrictions and you get access to all four tools. The only catch is that you won’t be able to save any of your projects.

In a world dominated by cloud-based tools,SEO PowerSuite is a refreshing and welcome change.

Whether it’s tracking your site’s rankings for keywords in search engine result pages (SERPs), running site audits to fix on-page and technical SEO errors, spying on your competitors’ backlinks or discovering new link building opportunities,SEO PowerSuite has you covered.

But does it provide the maximum bang for your buck? That’s what we’ll determine in this comprehensive review and analysis of all four tools under SEO PowerSuite.

In this review of SEO PowerSuite, we’ll examine the software’s key features and explore each tool’s main functionalities. We’ll also take a look at the different pricing plans available and evaluate other factors such as ease of use, customer support, and online feedback from existing users.

Setting up SEO PowerSuite

To download SEO PowerSuite, you need tovisit this page and leave your email address. You will receive your download links and installation instructions as well as the software best practices guides and periodic SEO updates via email.

Once you download SEO PowerSuite to your computer, you get access to these 4 excellent SEO tools which we’ll examine in detail in this article.

Rank Tracker

Website Auditor

SEO SpyGlass

LinkAssistant

Features

We are essentially talking about four different tools packed into one software. So it’s important to differentiate the features of each tool.

As such, in this section we’ll explore each tool’s key features and functionalities, starting with Rank Tracker.

1. Rank Tracker

Rank Tracker helps you discover potential keywords for your campaign and lets you check your website’s rankings for selected keywords. Let’s take a look at some of the tool’s key features.

Autogenerate seed keywords and discover new keyword ideas

Keyword research is the most fundamental aspect of SEO. It’s the starting part of any SEO campaign and Rank Tracker makes this task easier by helping you find the best keywords to focus your SEO work on.

Rather than coming up seed keywords yourself, you can get them collected in Rank Tracker right upon project creation from Google AdWords or Analytics.

Here’s how to get started with the Rank Tracker tool:

Open Rank Tracker and follow the wizard’s instructions to set up your first project. Click on ‘Keyword Research‘ from the left menu tab and then select ‘Suggest Keywords’.

Rank Tracker will then open a window prompting you to choose a keyword research method from several options, including AdWords Keyword Planner, Google Autocomplete, Google Search Console, Analytics, etc.

If you select a Google property such as AdWords or Search Console, you’ll need to share your login credentials for Rank Tracker to autogenerate seed keywords for your campaign.

If you’re reluctant to connect a Google property, you can select other options such as Related Searches or Autocomplete to generate tons of keyword ideas for your campaign.

Just enter 3-5 phrases that best define your business or product. Rank Tracker will use these keywords to find synonyms and related terms which you can then use in your content to strengthen its tf–idf score.

Monitor Search Engine Rankings

As the name suggests, the Rank Tracker tool helps you keep a track of your site’s search rankings for all the keywords that are important to your business.

Here’s how to set it up:

Select ‘Rank Tracking’ from the left menu and click on ‘Check Rankings’. Rank Tracker will open a new window where you’ve to select the search engines you’d like to target.

The tool will then autogenerate the keywords your site is currently ranking for in SERPs.

You can also add keywords manually and see how your website ranks for these keywords.

This data can help you identify keywords your website doesn’t rank high for and concentrate your SEO efforts on improving those.

Creating anSEO-friendly site structure is crucial to ranking high in SERPs. Website Auditor helps you identify errors with your site structure that may be hurting your rankings and provides you with tips and recommendations to fix them.

Here’s how to set it up:

Open Website Auditor and enter your domain to start the analysis.

The tool will scan your website’s indexing and crawlability, redirects, encoding and technical factors, URLs, links, images, and on-page SEO. Within a few seconds, Site Auditor will return with a detailed report on total number of errors and warnings on your website.

Click on each error and warning to see a detailed explanation of the error and the steps you need to take in order to fix them.

Make sure you fix errors and deal with warnings accordingly to make your website search engine friendly.

Optimize your landing pages

With Website Auditor, you can also optimize specific pages on your website.

Click on Content Analysis from the left menu tab and select Pages. Click on ‘+ Add Page’ to add a specific page from your website which you’d like to analyze and optimize. This can be your website’s home page, about page or a blog post. Select the page and hit Next.

Next, specify the keywords for which you want to optimize this page. To get the best results, target 1-3 keywords and hit ‘Next’.

Within a few seconds, Site Auditor will present an analysis of the page, highlighting the errors and warnings you need to fix in order to optimize the page.

3. SEO SpyGlass

You can also build high-quality backlinks for your website by unearthing your best competitors’ link building strategies.

Run a backlink audit and eliminate toxic links

Aside from generating authoritative backlinks for your site, you’ll also have to eliminate toxic links from time to time to ensure that your site’s rankings are not affected.

To identify toxic links within your backlink profile, run SEO SpyGlass, enter your domain, and let the software collect your backlinks. To get an even more accurate data on your backlink profile, I suggest you connect Google Search Console and Google Analytics with SEO SpyGlass.

Once the tool returns with a list of backlinks pointing to your site, click on ‘Penalty Risk’ tab. Next, select all backlinks and hit ‘Update Penalty Risk’. Wait for a few seconds while the software collects this data for you.

Once the links are updated, take a closer look at links with a penalty risk of over 40%. These backlinks may be doing more harm than good to your site. Disavow them using the built-in disavow tool.

One of the best ways to generate backlink ideas for your site is by examining your competitors’ backlinks. You can use SEO SpyGlass to discover link prospects within your top competitors’ backlink profiles.

Here’s how to do it:

Create a new project in SEO SpyGlass for one of your top competitors and enter their site’s URL. You can even enter a specific URL (like the products page or a blog post) to see the backlinks that the site has generated for that particular page.

The software will take a few minutes to populate all the backlinks pointing to your competitor’s site. Once the list is ready, select all the backlinks and hit ‘Update‘ to analyze their backlinks’ quality.

Identify top link sources by paying special attention to quality signals such as domain authority, page authority, domain age, etc. Select the links you’d like to target and remove the rest. Export this list onto a CSV file for later use. It will come handy when you’re doing link prospecting using the LinkAssistant tool.

Other SEO SpyGlass features

Compare backlinks of up to 5 websites at once

Check backlink countries

Check against 50+ link quality factors

Check the dofollow vs nofollow ratio

Domain age and authority

Check top anchor texts and keywords

Social signals count (Facebook, Twitter, LinkedIn, Google+ and more)

Uncover effective link building patterns in your niche

Generate SEO reports

4. LinkAssitant

While SEO SpyGlass can help you track your backlink profile and take a sneak peak at your competitors’ backlink strategy, LinkAssistant can genuinely help you find authoritative backlinks in your niche by helping you discover guest post opportunities, SEO directories and forums, commenting, giveaways, and more.

Discover the best link building opportunities

Open LinkAssistant, enter your website’s URL, and click on ‘Look for Prospects’. The tool will open a window where you need to select what type of link prospects you’d want LinkAssistant to search for.

In the next step, enter one or more search terms that are relevant to your business. If you’ve integrated the tool with Google AdWords, you can click on ‘Get keyword suggestions’ and LinkAssistant will populate the box with relevant search terms from your niche.

Within a few seconds, LinkAssistant will return with a list of link prospects. Not all prospects will be relevant backlink targets, so it’s important to filter the ones that are not the right fit for your website.

To see how reputable your prospects are, switch to ‘Prospect Quality’ tab, select all the link prospects and hit ‘Update‘.

The two paid plans include 6 months of free search algo updates. These search algo updates include updates for proper interaction with search engines and SEO PowerSuite Cloud, the online project storage service.

Let’s take a look at each of these plans in detail.

Forever Free Plan

Unlike so many other tools, PowerSuite doesn’t restrict your access to its tools’ key functionalities. The only catch is that you won’t be able to save your projects with history. And you won’t be able to export any data obtained from the software.

The free plan is perfect for skeptics who haven’t used a software-based SEO service yet and for individuals who’d like to familiarize themselves with the tool before making an investment.

SEO PowerSuite Professional

With SEO PowerSuite Professional, you can save your projects, but you won’t be able to export PDF reports from the data obtained from the software.

When you make a purchase of the professional plan, you get 6 months of subscription to Search Algo updates included. After that, you need to extend the subscription on a paid basis. Prices start at $7.22/mo.

The professional plan is the best choice for webmasters and website owners who don’t need to operate with huge amounts of data and create client reports.

License Fee: $299

SEO PowerSuite Enterprise

The Enterprise plan has all the Professional features plus the ability to export PDF reports and generate SEO reports for clients.

As such, the enterprise plan is a good fit for small and big SEO agencies, web design/development and digital marketing companies that need to export stats and provide branded reports to clients.

Just like the professional plan, you receive 6 months of free subscription to Search Algo updates by purchasing the Enterprise license. After that, you’ll need to extend the subscription on a paid basis.

License Fee: $699

The table below is a comparison of the general features under each plan:

Ease of Use

With so many tools and features, you may be wondering how user-friendly the software is. After all, we are talking about a software rather than a cloud-based tool. Luckily, all four tools are easy to use and work equally well on Windows, Mac, and Linux.

If you hit a roadblock while installing or using the software, you can always get in touch with them via email by submitting a ticket through this page. At this point in time, the company doesn’t provide phone or chat support. The only way to contact the support team is through email.

Customer Feedback and Reviews

SEO PowerSuite has a few testimonials featured on their website as well as a snapshot of brands that use SEO PowerSuite to maximize their SEO efforts.

You’ll also find great reviews of the software on popular review sites such as G2Crowd andTop Ten Reviews.

OnG2Crowd, SEO PowerSuite has exceptional reviews and is rated 9.3/10 out of 27 reviews.

Final Verdict

SEO PowerSuite is a comprehensive set of four highly-useful SEO tools which can help you improve your site’s search rankings and generate more traffic. Each tool is easy to use and packed with features to help you with all things SEO. It’s also economical compared to other cloud-based tools in the market with a one-time license fee and nominal monthly fees for search algo updates.

To get started with SEO PowerSuite, I’d urge you to download the free software and use it for yourself to test the various features listed in this review.

SEO PowerSuite is a comprehensive set of four highly-useful SEO tools which can help you improve your site's search rankings and generate more traffic. Each tool is easy to use and packed with features to help you with all things SEO. It's also economical compared to other cloud-based tools in the market with a one-time license fee and nominal monthly fees for search algo updates.

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About Me

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

ABOUT ME

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

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