MobileNOW! LLC announces service name change ParkNOW! to MobileNOW!

MobileNOW! LLC, a New York based digital billing and payment system provider operating under the trade name ParkNOW!, today announced a service name change to MobileNOW!

MobileNOW! LLC was established 6 years ago to provide pay by cell parking services in the U.S. under the brand name ParkNOW!. Since then, MobileNOW! has broadened its services beyond cell phone parking to include other mobility services.

Says Mobile NOW! president Krista Altok Tassa, “We wanted to have a trade name to reflect the current range of services supported by our platform, which not only enables payment for parking, but also services such as car washes, bicycle rentals, etc. And, in particular, EV charging, for which Mobile NOW! is the leading provider of cell phone payments.”

Mobile NOW! will install new signage with the new service name. While the color palette remains the same – red, white and blue, the focus will be on smart phone apps, rapidly increasing in popularity, supported by the more traditional Call to Park method.

During the next month Mobile NOW! will also unveil its newly designed website, quick registration process, which will make parking even easier, and updated apps for both iPhone and Android. Parking insiders will catch a close-up look of the new MobileNOW! at the upcoming industry-wide IPI tradeshow In Fort Lauderdale, Florida.

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