Event canceled: 'Underwear' world record attempt in San Francisco to highlight fashion industry’s climate pollution

SAN FRANCISCO —Local environmental organization Stand.earth has canceled its planned attempt to break a Guinness World Record for the “largest gathering of people in their underwear” at the "Pants Off for the Planet" event, which had been scheduled for Wednesday, September 12 in San Francisco.

The event had intended to draw attention to the fashion industry’s climate pollution impacts. Instead, the organization lauds a recent announcement by Levi Strauss & Co to reduce 40% of greenhouse gas emissions in its supply chain by 2025, and applauds the denim giant for setting a new standard on climate commitments in the apparel industry.

“This is the kind of climate leadership the world needs to see. Denim giant Levi’s just set the apparel industry standard for reducing climate pollution in the entire supply chain.” -Todd Paglia, Executive Director, Stand.earth