Don’t feed the visitors with too many options, sometimes that’ll confuse rather convince them since comparison shopping may encourage them to change mind at the very last moment and ultimately step back from purchase by saving items for later purchase.

Adequate testing required before and after making of these changes in order to identify which one is the responsible for improvement in bounce rate.

The whole process will surely take some time however not all that difficult to execute!

Yes! More or less, we all aware about the fact that, content drives traffic. However, I’m bit curious to know how many marketer are actually using optimally the real power of content recycling in digital marketing?

Old wine in new bottle. Recycling old content and distribute on various platforms in quest of new visitor turned customers.

5 ways to drive traffic through content recycling..

Transform text into multimedia; say a video or audio file

Try converting text content to PPT presentation or even an infographic

Think about PDF and Whitepapers as well

Or reshape the existing content with Q&A pattern or interviews

Else upgrade the existing content with latest updates

These are just a few popular ways to recycle content as part of my online marketing strategy for driving traffic to the websites.