George P. Bush wins Texas GOP land commissioner nomination

George P. Bush makes a campaign stop in El Paso, Texas, on Monday, March 3, 2014. In the nation's first primary of the season, Texas politicians scramble to fill a void left by an extraordinary shakeup in state offices. Bush, the nephew of one former president, grandson of another and son of an ex-Florida governor is expected to officially join the family business of winning elections when he secures the Republican land commissioner nomination during Tuesday's Texas primary. (AP Photo/ Juan Carlos)

March 4, 2014 7:46:40 PM PST

AUSTIN, TX --

Yet another Bush is rising among the ranks in Texas politics.

The 37-year-old son of former Florida Gov. Jeb Bush easily defeated businessman David Watts on Tuesday to secure the Republican nomination for Texas land commissioner.

Bush's mother, Columba, is from Mexico. His grandfather and uncle are former Presidents George H.W. and George W. Bush, who also was a Texas governor.

George P. Bush, a Fort Worth attorney, has worked to tamp down lofty expectations. But the Texas GOP has touted him and his political royalty surname as key to wooing Hispanic voters.

Bush becomes the overwhelming favorite in November against former El Paso Democratic Mayor John Cook.

He has raised a whopping $3.5-plus million - an unheard of sum for land commissioner, who administers state-owned lands and mineral resources.