Top 5 Twitter Takeaways from InfusionCon 2013 #icon13

Posted on March 30, 2013

#5 – Be Intentional – Make a plan and make it happen.

It’s so easy to come back from a great week of learning, networking and creating strategy and then simply fall right back into your old routine. Instead of getting back to “busy,” take a few more days to be intentional. Start building out your automation systems with Infusionsoft. Infusionsoft founder ClateMask made this great statement about not settling. I was so excited about it that I neglected to attribute the tweet to @ClateMask.

We all get caught up in selling, conversions, and the metrics. At some point it’s easy for our customers to simply become numbers. While it’s important to measure our ability to communicate effectively, we shouldn’t overlook the fact that we’re here to help real people solve real problems.

Any good product is going to serve a need, and by creating great content to explain how that need is served, we will certainly succeed. Ultimately it’s about creating a relationship. Your content should give people the impression that they can connect with you because of similar interests, goals, and results. Jay Baer said it best with his presentation on Youtility, and the future of marketing.

#3 – It’s the fool that rambles.

I started saying, “It’s the fool that rambles” quite some time ago when I noticed that a person that vomits their whole business plan to you the first time you meet, seems to come across as the most foolish. You may indeed be brilliant, but you shouldn’t be so into yourself that you can’t quickly and simply explain your business in just a few words.

Daymond John (FUBU / Shark Tank) said it best at InfusionCon 2013 when he told us that we should be able to explain our business in 2 to 5 words. Forget 140 character tweets! 2 to 5 words, now that’s a challenge!

#2 – It’s not about you.

Advertising sales people know that the quickest and biggest way to reach into a CEO’s pockets is to make it about them. If the CEO can see his billboard on the way to work, then it’s working right? If you can convince the CEO that his advertisement needs to be a little bit bigger, a little bit better, and a little bit more expensive than his competitor’s ad, then you can really rake in the ad commissions.

Unfortunately stroking the ego of a decision maker has little to do with creating a return on investment with great marketing. When you are creating your content, creating your ads, and even deciding where to purchase and place the content and ads, always make it about the customer and their hopes, dreams, desires, issues, problems, community, and relationships. The “you” should simply create character and give your work a little personality.

#1 – Seriously, it’s not about you.

When all is said and done, the only reason we market is to better communicate with our customers. Without those conversations we wouldn’t have customers. Conversion metrics are simply indicators of how well you are reaching and communicating with the people that need your solutions to their problems. Ultimately at the end of the day, your customers will dictate whether you are successful. Want to know how and why? Ask them.

What are some of your favorite takeaways from InfusionCon? What do you think about these? Leave your comments below.