Man at University of Michigan hockey game holds a sign with words "MY SISTER" on it. / Screen grab/ University of Michigan

by Jessica Durando, USA TODAY Network

by Jessica Durando, USA TODAY Network

Corrections & clarifications: An earlier version of this article misidentified the university.

Typically when the kiss cam shines on two individuals it results in, well, a kiss.

This guy at the University of Minnesota men's hockey game on Feb. 14 had a different reaction.

Instead, he pulled out a white piece of paper with a pointed arrow to his relative and the words "MY SISTER" printed on it. What a great move! The sister can't help but laugh hysterically.

And apparently it is a viral hit. The video has 3,844,065 views on YouTube to date.

"It was Valentine's Day and I was taking my sister with me to a hockey game. I was not going to be caught off guard," the fan told the Daily News. "I was sitting next to an attractive woman and I didn't want people to heckle me (by not kissing her)."