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How we think about trust (confusing it, for example, with total control, with “blind” or “simple” trust, or with reliance, risk and probability) makes trust possible or more difficult or even impossible. Simple trust is naïve trust. Blind trust is self‐deceived trust. Both are much less than authentic trust.

How we think about trust (confusing it, for example, with total control, with “blind” or “simple” trust, or with reliance, risk and probability) makes trust possible or more difficult or even impossible. Simple trust is naïve trust. Blind trust is self‐deceived trust. Both are much less than authentic trust.