Bilingual Slaes Roles for AVON

Successfully placed 15 candidates for these sales positions.

Avon, one of the largest international manufacturer and distributors of beauty and
personal care products, saw a spike in workload volume and an immediate
need to fill unique sales positions.

The regional sales positions needed to be filled by individuals who were not only
qualified in sales, but located in rural areas with bilingual capabilities. Areas such
as Oklahoma, Wyoming, and Iowa, of which district sales manager candidates
are available in lower volumes, were in immediate need of qualified sales
candidates.

Identifying and filling these sales positions within remote, rural markets became the
geographic puzzle for Qualigence International to take on.

SELECTION CRITERIA

Avon needed to employ candidates who were “ready to take on everything a
sales person would need working in a high-volume environment,” said Jean Baker,
Senior Manager of Global Talent Acquisition at Avon. These qualifications were
paired with mandatory bilingual capabilities.

SOLUTION

Qualigence got to work identifying 100% of the talent population in these rural
markets. Recruiters were assigned to oversee four regions within the sales division,
employing full cycle recruiting to steadily fill positions.

By utilizing unique phone methodologies, Qualigence recruiters narrowed down
hundreds of applicants to identify the most qualified talent, pairing applicant tracking
system methodologies with proactive candidate outreach to identify the entire talent
pool.

Once the candidates are identified, professional relationships are established with
each candidate in order to maintain a steady pipeline of talent and keep top talent
interested and engaged in the positions.

RESULTS

While candidates with sales experience who are bilingual in a rural area is a
challenging, niche role to fill, constant communication and clear objectives have
assisted both Qualigence and Avon in successfully placing qualified candidates
for these sales positions.

Currently, Qualigence has placed approximately 15 sales professionals in the
designated rural markets.

NEXT STEPS

As an ongoing project, Qualigence continues to identify, develop and place top
talent for Avon.

Consistent feedback and updates with recruiters, divisional managers, and hiring
managers allows both organizations to successfully work in partnership to attract
the right talent for the right reasons.