Narendra Damodar Modi has emerged as a leader who made full use of the digital media and used it as a tool for his election campaign. And now he has plugged the gap in his initiative and has understood that the areas where internet and its tools such as Twitter, Facebook, YouTube, Podcast and Email have not reached yet, the radio has already been marking its presence. Not just that, Modi’s guru Lee Kuan has been using radio for a long time as a part of his campaign tool. So, last Friday, Modi too expressed his feelings by his debut on radio via “Mann ki baat”. Modi has also made up his mind to make his “Swachha Bharat Abhiyan” connected with All India Radio. Sources revealed that Modi might decide on 11 am every Sunday to speak to the Indian public and also get an understanding of what it wants.