TAG Heuer's Latest Timepieces Honour Ayrton Senna

Two new watches to honour the late brand ambassador and racing legend.

Formula 1 racecar driver Ayrton Senna is without a doubt one of the most successful and beloved figures in motorsport. With a stunning 41 Grand Prix wins and three overall World Drivers’ Championship wins in 1988, 1990, and 1991, Senna had a cool and calm winning spirit that made him a great choice for a brand ambassador for motorsports-tied watch brand TAG Heuer in 1991. Unfortunately, the collaboration ended when Senna tragically lost his life at the San Marino Grand Prix in 1994.

Housed in a 43 mm case, the Carrera Calibre Heuer 02 Chronograph Automatic featured in steel with a ceramic bezel is printed with Senna’s name and 'S' logo. The same logo also appears at the center of the chronograph’s hour subdial. The movement comes on a similar steel bracelet made from S-shaped links, the same style Senna favoured for his own timepieces and starts at $6,350 USD.

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Sitting slightly larger at 45 mm, the Carrera Heuer 02 Tourbillon Chronograph Chronometer is limited to just 175 pieces, unlike the aforementioned production model. This watch features a visible tourbillion at six o’clock and is powered by a certified chronometer movement. Available on a unique matte black leather and rubber strap with red stitching, the limited-edition is priced at $21,000.

Both new Tag Heuer Senna watches are currently available for purchase through their website.