Quirky Videos Touting Chattanooga As Destination Gain Attention

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WWR Article Summary (tl;dr)Lucky Ramsey’s “Pathfinder Films” joined with the Chattanooga Area Chamber of Commerce to produce three city branding videos she describes as “fun and silly.” The series has generated what the business group calls “a phenomenal” number of hits on social media.

Chattanooga Times Free Press, Tenn.

Filmmaker Lucky Ramsey says she talked to economic developers this week about some quirky but highly watched videos touting Chattanooga as a place for high-tech talent and entrepreneurs.

“Most [cities] use standard promotional reel on the business climate and low cost of living,” she said. “The market is saturated with that. We wanted to do something to grab attention.”

Ramsey’s Pathfinder Films joined with the Chattanooga Area Chamber of Commerce to produce three city branding videos she described as “fun and silly.” The series has generated what the business group calls “a phenomenal” number of hits on social media.

According to the Chamber, the pieces dubbed “Literally Perfect” have already reached more than 127,000 viewers since the first segment aired about a year ago.

Sybil Topel, the Chamber’s vice president of marketing and communications, said the idea for the series began when the group’s economic development chief, Charles Wood, sought a concept to recruit tech companies and entrepreneurs to the city.

The Chamber used grant money to finance the off-beat short films, the first of which cost about $15,000 to produce, Topel said.

“Humor makes more people want to watch and share it,” she said.

The first video introduces a businessman named Felix from a company based elsewhere that created “the undo button for mistakes in real life.” He moves the operation to Chattanooga and it grows exponentially.

Another video follows a West Coast entrepreneur who created a dating app called “MouthTime” but was frustrated by factors including “carrier pigeon”-speed internet service. But, relocating to Chattanooga, she gets the ultra-fast Gig.