Sears and Macy’s. Going Out of Business.

Are Sears and Macy’s in the throes of a death struggle?

The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is bigger than those two venerable department store chains. The problem is industry wide and no one in the industry gives a damn.

I’m not saying that the Sears and Macy’s management team doesn’t care.

I’m not saying that retail consultants don’t care. What I’m saying is that neither group of retail gurus have a clue.

They are clueless to the problem. And I mean that. Clueless.

Anyone can solve a problem once you know what the problem is. The difficulty for Sears and Macy’s is that the retail management of both department store chains WON’T look at the REAL problem. They would rather treat symptoms.

The symptoms are that both department store brands are hemorrhaging money. Sales are down and people are choosing competitors.

Consumer spending at RETAIL is healthy. Just not at Sears and Macy’s

To solve the problem at Sears and Macy’s they need a revolution. The trouble is that management wants evolution. They are hell bent on preserving the retail model itself.

That will be too little too late for these two retail dinosaurs.

Unless Sears and Macy’s recognizes that they need to completely reinvent the department store model.

They will both be out of business within two years.

There is no differentiation between department store chains now. Belks, Macy’s Dillards… they are all the same

“Sears and Macy’s current strategy is akin to cutting back on meals to save money for food.”

Sears and Macy’s don’t listen too much. I have been writing for years now that they need to completely rethink their retail business model. And neither brand has called to ask how? Don’t think I am egotistical and that what I write is a must read.

But everyone knows that marketing departments and management monitor their brands. It is certain that both Sears and Macy’s are seeing what you are reading right now. If not, they have even bigger problems.

They don’t want to hear the problem

The problem is they don’t want to hear what I say because they need massive changes. Not cosmetic fixes.

They must change almost everything about their store and business model. Sears and Macy’s don’t want to do that. But unfortunately that is what they NEED.

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