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Color WOW

Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and
visionary behind their ground-breaking formulas created to address problems specific to frizzy hair
and blondes.

Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new
technologies that resolve problems associated with color-treated hair….including dreaded roots…
AND amp up the “wow factor!” everyday.

For the 75% of women who color their hair (single process, highlights or a combination of both),
Color Wow is a life-changer.

No more roots..ever! No brassiness, dullness or fading! No dry or dull texture!
Less money, less stress and strain on the hair, fewer salon appointments.