Super drink savings on JetBlue Sunday

JetBlue Airways is offering a Super Bowl drink special on Sunday: Beginning at kickoff (5:30 p.m. Central), passengers’ first beer, wine or cocktail will be just $1.

The company (which in September added DirecTV’s NFL Sunday Ticket to its onboard offerings) reports through PRNewswire today that the Super Bowl is as popular in the skies as it is down here:

During the game, which is JetBlue’s largest single viewership event, the airline estimates that more than 50 percent of customers will be tuned-in on its more than 200 scheduled flights.

Adds Manager of Product Development Don Uselmann:

For travelers who are looking to escape the game, we’ll also continue to offer a variety of other live channels for free, and anyone traveling with us on Sunday night can take advantage of our $1 drink special. It’s JetBlue’s way of saying thank you to our loyal fans.

For what it’s worth, the JetBlue website shows that Flight 624 between Houston and New York will be in the air at that time.