Adidas Korea: Reebok Subway Battle

Humans were naturally born to move for survival otherwise become nonviable. Constant movement is what brings physical fitness and activation. âConvenienceâ is the core reason that let people do various activities while seated. This brought us the conclusion that it is necessary to inspire these people and give them a reason to escape from the daily convenience. REEBOK ZPump provided motivation to people in correcting their attitude towards movement. This campaign was organized with the purpose of providing ordinary people with more healthy and enjoyable movements in their everyday life.The Campaign Idea from Innored Korea: VIEW OUTDOOR