Whether you respect the amazing role of advertising that can change the phase of your business or busy charting a media plan for your client’s next project, you can’t disregard the power of outdoor branding that takes your brand from street right through to the points-of-purchase. It is a proven global phenomenon that no other medium can convert a product or service into a brand as cost-efficiently as Outdoor. Learning from the market vacuum in the Middle East with the lack of an organized market for out-of-home solutions for the small and medium class brands, Grafiks International has taken initiative to organize the various outdoor options into an easy to use online portal, www.instoremasters.com. We express our gratefulness for your kind time spent at InstoreMasters, the sourcing instruMeant for brand professionals.

- Superior Visibility: The only advertising medium that has continuous presence 24 hours-a-day, 7 days-a-week, 365 days a year and reaches the audience comparing the other media that makes it impractical and unaffordable, such as TV or other above the line media. Unlike a newspaper advertising that appears once a week, TV commercial ad that is on and gone in 40 or 50 seconds, or a radio ad struggling to be heard - Outdoor stands alone differently. Every ad stands in its own right there every day and seen for the passers-by. An outdoor visual in a good location can have more attention than any other type of Media.

- Remarkable Demography: It is proven that people in the Middle East region spent more time in their vehicle than reading news papers or watching TV. Throughout the Arabian peninsula, the traffic is ever increasing, for eg. 4 Million vehicle trips are made everyday in Riyadh city.

- Lowest CPI: Outdoor advertising is the cheapest cost medium based on its Cost Per Impression ratio comparing many other common advertising options. Add to the fact that you can make your campaign even more cheaper provided your planning done well for type of media and location, based on the demography need of your brand message.

- No cost to viewers: Outdoor Advertising is free to its viewers, unlike magazines, news papers, cable television that need be paid to you’re your advertisement.

- A Fact for planners: With no other medium so, it has been researched that using a brand icon in an outdoor advertisement makes it 40% more memorable than with using no brand icon.

Unipole, a sign structure fabricated on a single steel pole, is considered to be one of the most preferred outdoor media, installed on high-ways, airport roads, busy streets and most suitable for reminder media campaigns.

Most countries in the Middle East allow advertising signs installed on the top of the roof of buildings. A carefully planned media campaign can use this outdoor medium for the best of ROI if compared with other outdoor options.

Most commonly seen in busy roads of major cities of the Arabian Gulf, Scaffolding signs are highly eye-catching large-format inkjet printed advertising visuals, installed on sides of road at an eye-level of the passers-by.

Statistics shows that multiple-faced signs, such as Trivision, Scrolling, LED, etc… are 600% more visible compared to a static sign. It turns heads and more importantly becomes significant when targeting outdoor public.

Seen common in almost all cities of the GCC, installed in the divider of one-way roads, Mupi signs are one of the best outdoor form of media for advertisers who need to launch a product or keep reminding a brand to a common public.

With almost similar nature of Mupi signs, Megacomms are yet with more gigantic poster size at traffic signals and important intersections. We provide various packages for country-wide campaigns or choose from a-la-carte schedules.

Large-format LED hoarding are installed at important intersections of major cities by prominent media companies throughout the region, and you have now the luxury of choosing your preferred locations from the Network.

Take benefit of the high-traffic highways and streets through these highly visible bridge-signs. Browse through our category page to book available locations of this fast moving form of outdoor advertising media in the GCC.

Lamp Posts are specialized media locations owned by a limited few media owners at strategic locations of major cities of the region. These are small format yet powerful media to justify the best cost per impression ratio.

We offer Skypoles and rented Pylons as specialized outdoor media in limited locations of a few cities. These are considered as premium media by stylishness of structural design, quality of visibility and limited locations to dispense.

Bus-wrap advertising can make your campaign highly cost-effective with millions of quality impressions. They are usually 40 feet long and 12 feet tall. Statistics says 91% people notice words & pictures when displayed on bus.

Comparable closely to bus-wrap, an effective visual of a car wrap can take your message 24/7 through out a targeted city. Our associates with huge fleet of Taxis can make your client appreciate your thoughtfulness for them.

It is the recent highly successful innovation at OOH industry. Whether it’s to convert your corporate building to a mammoth visual or need to rent tower-like locations for a massive ad message, please click our request form.

Usually seen at roof-tops of small buildings and at outdoor events, Inflatables are low-cost high impact advertising medium with absolute mobility and re-usability. Ask us for airships and blimps for indoor or outdoor ad.

These are custom designed media suitable for temporary mega displays outdoor. You may add Inflatable Banners to your own media basket and benefit form its surprisingly high profit margin or hire it from rental companies.

Mall advertising is ideal for generating brand recognition near point-of-purchase where the 70% of purchase decisions are made. We offer strategic locations such as entrances, food courts, escalators, anchor stores, etc…

Today no other ad medium is so versatile and promising indoor. Whether it is at retail, airports, cafes, hospitals, universities, corporate offices or even at gas stations, these sign networks give you the best ROI ever.

Contemporary mediums such as digital 3D signs, Interactive digital screens, etc. have emerged as dynamic premium options to stand-out and created revolution in the indoor media industry. Ask for more, send us your inquiry.

Motion displays of different techniques such as LED Pylons, large-format Lenticular, 3D hoardings, large scrolling signs, internally illuminated Trivision signs, etc. are a few of the many innovations you can discuss with us.

Public toilets, bus stop shelters, telephone booths, public utility kiosks & columns, waste bins, etc. are a few of the bespoke media locations that can give visibility to common public par with a top ROI at outdoor.

As an effective roaming media that gathers millions of impressions on the go, mobile billboards are learnt to be noticed by 91% and can dramatically increase visibility when the display is of LED, Scrolling, Trivision, etc.

Bus stop shelters are the most prominent among all other street furnitures that has high visibility due to its repeat communication as it features mostly a regular audience. We invite partners for this media and takers as well.

These are small LCD screens inside Taxis and powered by a ‘digital in-taxi signage network’ with thousands of screens spread through multiple Taxi operators in a particular region, with flexibility to choose your target cities.

Discover your synergy with the masters. Many specialist suppliers in the Middle East region are raising their bar through our dynamic online visibility and sheer professionalism, thanks to its serious & professional B2B visitor profile.

About us

InstoreMasters.com, the first professional online marketing company in the Middle East and North Africa for BTL (below-the-line) advertising solutions, is the marketing subsidiary of the 15 years old Grafiks International. Hailing from its ... >>>more