Microsoft has been saying for months, for years, that they're in talks with folks at cable companies about using the Xbox 360 as a cable box, but Digiday reports today that the company is close to signing deals with Comcast and Verizon.

Citing multiple sources, digital media site Digiday reports that Microsoft is exploring a parnership with Comcast and Verizon Fios. According to one source, the Comcast and Verizon Xbox deals are "imminent," Digiday reports.

If an agreement is reached Xbox 360-owning customers would be able to subscribe to Comcast or Fios TV packages directly through their consoles without the need to install a set-top box. The deal could also lead to expanded services, programming guides and more targeted advertising.