The companies are showcasing several new tools to enable streamlined capture and authoring of content-specific data and a unique structure enabling delivery through existing plants and workflows. The result is instantly interactive and personalized content, plus a way to preserve the integrity of the content itself.

Built on features specific to the next generation Dolby AC-4 audio system as well as other parts of ATSC 3.0, these initial products are the basis of a much larger product portfolio that is hoped to meet the needs of the next generation of consumer.

New forms of authoring and “curation” tools by Minnetonka and Source interface directly with their own local or cloud services to store rich, content-specific data which can be used downstream to give content owners visibility of how to make their content “smarter” along the way to enable applications geared towards personalization and monetization of content. When used to drive Linear Acoustic Intelligent Dynamics, this data can also preserve audio dynamic range and quality and help deliver appropriate audio to all consumer devices without the need for multiple assets. The highlight will be the demonstration of how content owners and broadcasters can access new monetization strategies associated with content thanks to ATSC 3.0.

“We are very excited to show the broadcast and production community how they can leverage existing infrastructures to tap into new levels of personalization, quality and monetization” says Tim Carroll, Linear Acoustic founder and Telos Alliance CTO.

“We are truly excited to see the level of thought and foresight by those involved in shaping ATSC 3.0 standards,” agreed both John Schur, Minnetonka Audio founder and president, and Source Digital CEO Hank Frecon.