You’ve never felt diamond-like natural beauty with your whole hand. You’ve never felt precision-sculpted glass on both sides. You’ve never felt the aesthetic joy of Zen’s signature concentric-circle pattern, or the tactile excitement of spun-cut etchings. All this because you’ve never felt ZenFone 3. It’s time your senses felt exquisite design. It’s time for ZenFone 3.

ZenFone 3 is the definition of refined craftsmanship. Encased in contoured Corning® Gorilla® Glass and tapering to a thin 6.16mm edge, ZenFone 3 has a fluid, multi-dimensional design that’s finished with a diamond-cut chamfer. To hold ZenFone 3 is to appreciate a contemporary work of art — the passion of imagination realized.

ZenFone 3 has a fabulous 5.2-inch or 5.5-inch display with 1920 x 1080 Full HD resolution to show every detail, and intense 600nits brightness for easy viewing under even the brightest light conditions. Indoors or out, everything you view is clear on ZenFone 3. And with an ultra-slim 2.1mm bezel and up to a remarkable 77.3% screen-to-body ratio, it’s more display and less bulk!

ZenFone 3 has something no other smartphone camera has — its exclusive TriTech auto-focus technology. For the first time in the smartphone world, our engineers have combined three focusing technologies — laser, phase detection and continuous auto-focus — into one harmonious system. Resulting a clear focus in just 0.03 seconds in varying conditions, for all scenarios — and at up to ten times (10x) faster than the blink of your eye!

Photos will appear as realistic as you view them, with deep trench isolation technology preventing photons of light from leaking from one pixel on the sensor to another, resulting in clearer details. The color correction sensor detects unusually-lit subjects and makes them look natural in the resulting photo. These are complemented by the 4x Super Resolution feature which creates a single, extremely detailed photo; and Real-time HDR that properly shows the resulting HDR photo as you frame it.

Incredible hardware demands spectacular software — and that’s ZenUI 3.0. ZenFone’s sublime front end improves the standard interface in unique ways, and our latest edition includes brand-new ideas to brighten your mobile experience, improve productivity and make everyday life just that little bit more fun. See weather updates with real-time animations, or check the time with a stylish clock widget. Feel the depth of parallax scrolling as you swipe through your apps, and appreciate how the subtle blurry effect keeps your focus on the foreground. ZenUI 3.0 isn’t just an interface — it’s the best friend who accompanies you everywhere.

Game Genie is a brand-new feature of ZenUI 3.0, and one that’s packed with brilliant features to enhance your playtime! Summon the pop-up search window to hunt for tips as you play, use the booster feature to speed up the action, or broadcast your gameplay live via YouTube or Twitch — if you think you’re good enough!

We’ve created a whole range of smart accessories that are unique and beautiful as ZenFone 3 itself. ZenFone 3 View Flip Cover is the premium-crafted cover that provides extra protection with a stylish look that fits your personality. ZenPower Pro is an easy-to-carry power bank that packs a high-capacity battery in a play card sized case which quickly puts life to your smartphone. The sleek and clever ZenTripod is a well-built portable prop that keeps ZenFone 3 pointed at the perfect angle to capture clear, shake-free shots with a professional edge!