Thursday, 26 August 2010

Banana Republic, London

This really must be the best scheme from Banana Republic that I have recorded to date. The overall scheme is based on 'Life at Work' with stacks of newsprint piled around the figures in some windows and the multiple use of these umbrellas printed with newsprint designs in another (as above). I also had flash backs to the, was it the early 1980's? when the Newton's cradle was marketed as an executive toy (or executive ball clicker as it was affectionately known) firstly by Harrods here in London. Of course it actually dates back much further than that and actually is a great example of both the conservation of momentum and kinetic energy (perhaps the information around this is a little too complex for our purposes within this context). However, although this is an electonic version it is nonetheless great fun and speaks to me on all sorts of levels. I must go in to the store and see if this has been carried thoughout the site. Job well done guys.

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Jonathan Baker M.A. (UEL), M.A. (CSM) is Course Director at one of the world’s leading centres of Fashion, lecturing in Fashion Visual Merchandising & Branding and is former Chief World Expert in VM for WorldSkills.org. He produces visual research for global retailers and industry suppliers, is a freelance VM and Retail consultant with clients in China, Russia, USA, Middle East, guest speaker for commercial events, Academic External Examiner and if that’s not enough is based in LONDON. Look out for our first book, Fashion Visual Merchandising published by Bloomsbury Press

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