AOL Releases a Study on Leisure Travelers

Project 85, a new study from AOL, Mandala Research and Solutionz Consulting, shows that 85% of travelers are leisure travelers who choose to drive to their destination. This group is projected to spend $171 billion on trips each year.

The research revealed that leisure drive travelers:

love control and convenience with 78% choosing to drive even if another form of transportation were available;

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.