Outside of the usual commercials and call outs, Snickers gets a deeper integration. In addition to sponsoring the pre-game show, Snickers will also get “You’re Not You When You’re Hungry” Moments airing post-game every week showcasing the best bloopers of the week.

Also other Ad Spots will only air between breaks along side of E LEAGUE's scrolling ticker highlighting stats and additional information.

Pretty cool.

What's even more interesting is that Snickers chose Counter-Strike having been relatively non-FPS in their previous endeavors.