The research
defines “engagement” as a share, a comment or a reaction (i.e. a Facebook “Like”) from consumers.

Consistent with other research, Sharablee’s data showed
that three companies made up more than 33% of all branded video views: Buzzfeed (led by its Tasty brand), Turner Networks (led by Bleacher Report and Adult Swim), and Group Nine Media (led by
NowThis). Buzzfeed generated 11.6 million engagements in 2017, with Turner generating 11.2 million engagements and Group Nine 5.6 million engagements.

In total, the top 50
companies measured by Sharablee produced more than 35,000 branded videos in 2017 on Facebook, for more than 4,200 unique advertisers.