Blog

As the end of the year approaches, it’s time to look back and see which marketing plans worked best for your business. As you go through your records, hopefully you’ll find your 2016 Wicked Local Readers Choice campaign and remember just how much this annual program can help grow your brand within the community.

A great way to invite customers to your store, and encourage them to return, is to offer a variety of different in-store promotions. From sharing a coupon on social media to offering a customer reward card, here are eight promotions your business can use to engage with consumers.
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One of the most enjoyable parts about the holiday season, is driving through communities and seeing how your neighbors have decorated their homes. From subtle white lights framing a tree, to the more intricate light shows that feature inflatable characters dancing on a front lawn; a holiday light display is a great showcase of seasonal spirit. This home was photographed in Burlington a few years ago.

Networking has always been an important part of being a small business owner. These days, digital resources, like LinkedIn, offer a place to connect virtually. But, the best way to connect with other local businesses is still to join your local chamber of commerce.

The cashier is one of the most familiar parts of any local business. However, in the digital age, even this concept is changing. Shoppers are more eager to just find and buy their items right away, leaving the store as quickly as possible.

The holiday shopping season is here and that means consumers will spend weekends and evenings looking for the perfect gifts for friends and family. Some dread it and some love it, but it’s a ritual that goes back decades, as you can see in this photo.

Each November, local businesses start to prepare their stores for the upcoming holiday season. From advertising strategies, to ideas for running digital promotions, the Wicked Local Media Solutions Blog offered suggestions, plans, and ways that your business could be successful throughout the holiday season.

As more customers begin to think about how to finish their holiday shopping, they’ll be looking for businesses to offer them incentives to shop at their store. You’ll undoubtedly be offering promotions and discounts to customers as a way to attract those on the lookout for deals. But what’s the best way to market those promotions? Certainly the tried and true methods of print advertising works, but you can use new media to reach more consumers.

Now that Thanksgiving is officially over and your focus on preparing your business for the holidays is in full swing, let’s take a minute to think about how you deliver your message. The way you deliver your marketing shouldn’t be dedicated to one exclusive medium. Advertising your promotions in print, digital, and on mobile, will help you reach as many consumers as possible in the next four weeks.