Logo design
for a fitness training business

LIFT: Lindsey Fitness Training is a personal training and group exercise instruction business in Southport.

Designed to be instantly recognisable across social media, in print, and on gym signage, this original logo and brand design features a exercising character motif transposed into the ‘Lift’ trademark, and a surrounding double-disc with a slight motion-blur effect. Both the ‘Lift’ icon and the ‘Lindsey Fitness Training’ wordmark can be used independently or together as the complete company mark.

The delivered project included the full logo in vector, the separated icon and wordmark files, and an all-white version for use on printed t-shirts and other marketing material.