Optimove Looks to Accelerate US Business Growth with New Office in NYC

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Optimove, a leading provider of Customer Marketing Cloud, has announced the further expansion of its business in the United States. According to a release, the company will be opening an office in New York City. Currently, Optimove is looking to hire business development, marketing and sales professionals for their new location.

An Israel-based company, Optimove intends to house 15 employees in New York, and double the number by 2017. Pini Yakuel, the founder and Chief Executive Officer of Optimove, has moved base to NYC in order to lead the company’s business expansion in the country and oversee operations of the new office.

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He explained the reason of his relocation in a statement, “The American market offers us vast opportunities, but it’s very competitive and you really need to have boots on the ground. In order to become a market leader you need a major presence in the US, and this is exactly what we're doing now.”

Optimove facilitates customer marketing automation and management across a diverse range of channels using its proprietary technology for predictive micro-segmentation. Its platform enables marketers to maximize engagement, lifetime value and loyalty of customers through automatic personalization, execution and evaluation of the framework of data-driven campaigns. Optimove platform can be used to conduct personalized campaigns via email, SMS, web, Facebook Custom Audiences, push notification, among other channels. The platform not only facilitates delivering the right message to the right customers at the right time, but also increase customer spend while minimizing the churn.