PPC or pay per click advertisingis a very effective part of an integrated marketing strategy. However, PPC is not always the ideal advertising solution for all businesses. While PPC is super effective for companies offering a service, different verticals will have varying price points. Therefore, it’s vital to conduct ample research before embarking on a PPC campaign. If you’re contemplating on diving into PPC, here are some key questions that you should ask yourself.

Do I need a quick boost?

PPC allows businesses to pay for a top spot on search engines that target a multitude of keywords. However, these ads come at a price and that price varies depending on how competitive they are. For your PPC campaign to be successful, it’s best to hire an online marketing agency to manage it for you.

Do I need quick A/B testing?

PPC presents a great opportunity to A/B test your content and CTAs of various landing pages. This makes it easier and quicker to identify the most appropriate approach to take for a specific marketing plan.

Do I need to widen my reach?

PPC advertising is invulnerable to Google algorithm updates. What this simply means is that PPC works irrespective of issues that influence organic search results.

What’s the return on investment (ROI)?

No matter what marketing vertical you are investing in your return on investment should be at the top of your mind. Unlike other marketing verticals, PPC only requires you pay for the actual clicks your ad is receiving. However, getting clicks is not enough. For you to attain satisfactory ROI, you have to take into consideration how many clicks convert to actual sales. The best way to do this is to perform a prelaunch analysis of your situation. If your analysis indicates the probability of a favorable ROI, then PPC is right for you.

What’s your profit margin?

PPC can lend itself more if your services or products have higher profit margins. A higher profit margin ensures that there’s room in each sale to cover the PPC cost. However, if you have lower profit margins; there are exceptions where PPC can still be successful. A perfect example is when you are targeting less competitive keywords. However, it is important to note that with low-profit margins or low-priced products, getting a strong ROI can be challenging.

Done right, PPC can generate a steady stream of sales, pre-qualified leads, and a positive ROI. Done wrong, it can be the biggest drain on a business’s budget. Therefore, before you burn through your budget on PPC, consider the probable and potential ROI of your actions.

Think of a football game. (American Football. No offense to soccer fans. I love that game too.) Your favorite team has to play excellent offense and defense all year to make to the Big Game.

SEO is a matter of constantly playing offense with engaging and useful content, while also playing defense against your competitors that are constantly engaged in their own SEO plays. Those in charge of a small business will find it prudent to tap into the expertise of a well-established SEO firm. Attempting to conduct a comprehensive SEO campaign on your own will prove to be time-consuming and inefficient. This is one of those niche areas of business marketing that require a highly skilled team.

Here are 10 reasons why you need to hire the experts.

#1 Prevent a Downgrade

Inferior SEO tactics have the potential to backfire in a big way. Work with a reputable SEO firm and you won’t have to worry about an SEO misstep causing a page ranking downgrade or Google penalties. Look for a company with a track record of at least 5 years, multiple employees so they are not dependent upon that one person and are not outsourcing to a 3rd party domestically or overseas.

#2 Search Engines are Dynamic

SEO specialists stay up to date on search engine formula upgrades. Google is constantly tinkering with its search algorithms. Such modifications can have a monumental impact on your business’s SEO. Outsource SEO to professionals and you won’t have to stay up to date on search engine alterations. Google has added over 40 changes to its algorithms in the last 3 years.

#3 SEO is not Easy

Though the web is littered with SEO information, it is easier to talk about SEO than accomplish it in an effective manner. Developing a thorough understanding of SEO techniques and how to properly implement them is quite challenging.

#4 Professional Analytics

The best SEO firms make use of professional analytics to determine the best strategies for your particular business’s website.

#5 Conserve Your Time

This is a complicated subject that requires the attention of experienced inbound marketing professionals. Look for a team that has invested years studying its nuances.

#6 The Experienced Partner You Need

True SEO experience and knowledge is irreplaceable. Lean on the expertise of SEO aficionados and they’ll tap into the power of the most effective SEO techniques.

#7 Competitor Analysis

SEO specialists will study the nuances of your particular field to determine which SEO strategies are optimal. They’ll also analyze competitors to determine which SEO strategies were the most effective for those businesses.

#8 Boost Your Business’s Reputation

SEO experts know how to get your business’s name in highly visible online arenas. This is exactly what you need to amplify your company’s presence in your local market.

#9 SEO Professionals Will Save You Money

One SEO misstep can result in a significant loss of marketing dollars. Make the most of your advertising budget by teaming up with SEO experts.

#10 Traffic That Sparks Sales

SEO experts understand that page ranking does not always equate to enhanced sales. These gurus know how to bring high-quality traffic to your site that results in conversions.

Next week, we will share our thoughts on getting into the SEO game in 2017.

If anyone out there thinks that building a website is easy, they probably never built a website in their life before. We don’t use website builders where you plug in the information: we are the website builders. It takes a lot of effort from both sides. The clients have to be patient with us, and we have to be patient with the clients… and everything else. What better way to go through the true website building process though than through gifs.

Let’s do this.

1. When you meet with the client:

Hoping that trusts last at least two weeks and for the first revision.

2. When you get a great idea:

Design and content have to be decedents of Dali or Einstein or something.
3. When Illustrator crashes:

Why?! WHY?! And of course this only happens the ONLY time you forgot to save your work initially.
4. When the developer can’t get it to look right:

Not that you or I know how to code, but can it really be THAT hard?
5. When the client changes their mind about aspects they already agreed on:

Nooo, don’t worry, we spent all this time designing this only for you to have a better idea and change your mind. It’s cool.
6. When you have to make changes you don’t agree with:

A green background with orange accents? Really? Are you sure? We’re not sure. We’ll accept it, but we don’t have to like it.
7. When you’re QAing the website to make sure it’s perfect:

Do you love it? Is it amazinnnng? Pleeeeeaaaseeeee love it as much as we do.
9. When your clients love it:

YASSSSSS QUEEEEEN! WE DID IT!
10. When the website finally goes live:

It’s over. It’s all over. Now a nap and to the next client.

At the end of the day, we might be exhausted… but we are proud of our work, and our clients are too! Come take the journey of building a website together with us. We’ll end up being lifelong friends and part of something great! Give us a call at 832.482.0010 or email us here: info@designbynewton.com.