Your Paycheck

You have no in-house marketing and hence have done no real marketing so far, and want to start.

You have engaged someone but they are not getting results.

You have an in-house team that needs a specialist to provide high level copywriting or give you some strategic direction to enhance what you are already doing.

Which one is it? At the end of the day, it all leads to one place: your paycheck.

What makes me different from most marketing consultants is my brutally honest, raw focus on your paycheck.

What does that really mean?

It means your paycheck matters more than mine. And for this reason, I’m willing to risk mine to increase yours.

It takes some major backbone, but I take this risk every single day.

If something doesn’t work, then I am the first one to say it. This way we can reverse direction very quickly and try something different. I am going to push your brand to the limits, and in the process I am going to tell you things you do not want to hear when change is needed. Politely, of course.

Tough love and hard work, but that’s because I see my purpose clearly: to create a conveyor belt of money leading to your bank account.

For this reason I’m quite different from the rest of the marketing community who is cheerleading rah-rah-rah about whatever, without a real commitment to fulfilling their real purpose.