From Big Data to Big ROI

Lotame’s data management platform (DMP) allows you to collect, organize, and activate data from any source to gain a holistic view of your consumers, to power efficient and effective marketing campaigns and more relevant content. Lotame's global Data Exchange (LDX) provides you with access to billions of third-party data points with a focus on quality.

Improve campaign performance by targeting your campaigns to the audience most likely to respond.

Increase Relevance Across Screens

Reach your audience on the right screen at the right time for increased engagement and campaign performance.

Some of Our Clients

Maximizing The Value Of Data

As the leading independent DMP, we are hyper focused on helping each of our unique clients leverage the power of data. With that in mind, Lotame offers a suite of customized solutions and a dedicated client success team to solve any data challenge, regardless of how simple or complex.

Lotame's DMP was built to deliver measurable value for marketers, agencies and publishers. This value is unlocked through a powerful set of interlinked solutions that enable you to maximize effectiveness at every stage of your data strategy.

“This type of data activation should be the new norm. We’ve invested in the right talent,
the right technology and the right partner in Lotame to bring extremely powerful, yet
simple data solutions to our clients.”

A premium music label partnered with Lotame’s DMP to collect first-party data from their network of artist and merchandising subsidiary sites.

By identifying users clicking on their ads, and collecting these data points in a custom hierarchy structure within Lotame’s DMP, their team was able to analyze the interests, actions, and demographics of users interacting with ad campaigns, insights which were then used to increase scale and find potential fans in future campaigns.

“From the Lotame data management platform, including Lotame Insights, we were able to easily identify the valuable 'auto-intender segment' and tailor our weather product messaging to keep those members engaged and deliver new ad products targeted specifically to them.”

Want to know what's new at Lotame? Or just looking for more information about how some marketers, agencies, and publishers have used Lotame to meet their business goals? Check out the News & Resources section for case studies, whitepapers, news, events, and lots more!