Project Description

Anila Rose offers quality and affordable fashion jewelry items for any budget. Our main goal is to give every woman a jewelry piece that makes her feel special. The products in our collection consists of Watches, Jewelry Sets, Rings, Bracelets and Earrings that feature 925 Sterling Silver, 18K Gold and Vegan Leather on a variety of items.

I am a single mother of three children that are all grown up now but, I worked hard when they were young to provide for them and could never afford to buy something special for myself. Now, I want to make it possible for that struggling mom, loving grandmother or teen to have a piece of jewelry in their collection that they can be proud of. Anila Rose is a solution for people that can't afford to shop at Jared's or Macy's but, will look and feel like they did.

The market size and opportunity for this type of business is limitless due to social media platforms. Anila Rose have approximately 400 followers on Facebook alone and that list is growing rapidly. We are also working to build an Instagram and Twitter following that support our brand. In addition to social media, we plan to use local advertising such as flyers and business cards for adjacent cities and mailings to potential customers abroad.

We study products offered by Jared's, Macy's, Zales, and others to find an affordable equivalent or replica to feature in our store. We look for products that are hypoallergenic, vegan friendly and comes with a manufacturer's guarantee not to fade. There are many online jewelry stores that boasts $5.00 prices on all items but, does not address the quality of said products. Anila Rose deems quality the highest ranking of our priorities.

I am seeking funding to get my business off the ground through professional ad campaigns and advertising. The video in this campaign was made using the voice recorder on my phone, free stock animation and PowerPoint. With the proper video making software, I could achieve a professional quality commercials at the cost of my personal time and effort. Additionally, Google and Facebook advertising are among the most favorable platforms for posting ads and videos but, their Pay Per Click (PPL) model can add up to hundreds of dollars. I am asking for a pledge of $7000 that will be allocated to the following.

Adobe Premiere Pro CC Software ($240.00)

This is a professional video editing app featuring powerful creative tools for color, graphics, and audio, providing efficient workflows for creating original video content for film, broadcast, web, and more. The listed price includes a Prepaid Yearly Subscription.

Professional Website Design ($180.00)

Shopify.com offers a myriad of professional website templates starting at $180.00. The templates can be customized to fit my business needs while making a good first impression to consumers.

Dell Latitude 3590 Business Laptop ($800.00)

I currently have a 2018 Dell Ispirion 4GB laptop that does not offer adequate RAM for pictures, video customer data, etc. It frequently shuts down when attempting to perform simple day-to-day tasks. I need a device that offers at least 8GB like the Latitude 3590 Business Laptop to be more efficient and to ensure retention of data.

Internet Service ($780.00)

I currently spend approximately $65.00 per month for Xfinity Internet Service. I am adding this to the startup budget in order to ensure that these services do not lapse at anytime. Needless to say, this is an essential component to an online based business.

Facebook, Google, Instagram & Pinterest Ad Campaigns ($3000.00)

To run ad campaigns using social media platforms typically costs roughly $500 per ad to reach approximately 2 Million targets. This dollar amount is increased by the number of days the ad runs, how much of the $500 budget will be spent per day, and how many "link clicks" are garnered. Sales is a numbers game and we need to reach as many targets as possible to ensure sales.

Stationery, Printing Services and Postage ($1000.00)

I am adept at creating attractive and effective marketing items such as flyers but will need an adequate budget for stationery supplies, printing services and postage. The majority of the funds under this category will be allocated to bulk mailings to residents throughout U.S. It costs approximately $0.19 each per 200 pieces of marketing mail ($38.00). I will be strategically targeting rural areas in Florida, Georgia, Alabama and Tennessee advertising a "By Phone" ordering option.

Utilities - Phone and Electric ($1000.00)

The phone and electric services for the business totals $180.00 per month ($2100.00 per year) . I am asking for $1000.00 to assist with roughly 50% of these costs.

I am currently the sole member of Anila Rose but I plan to form a team of at least 2 others for advertising/marketing events. Ideally, social media savvy, part-time high school or college students that will receive a "per-campaign flat rate. I'm also taking advantage of the free drop-shipping service provided by Oberlo to offset the need for additional manpower in distributing merchandise and will continue to do so. I also plan to form a panel of 5 to 7 consumers to offer product suggestion and evaluation.

Thank You

I want to take this time to say Thank You to the contributors of my campaign. For most of my adult life I always dreamed of starting my own business but, I either didn't have the extra funds or the confidence. I finally know my worth and have faith in my ability to make Anila Rose a huge success. I am eternally grateful that you believed in and supported me. I won't let you down!

Sincerely,

Kimmy Howard, Owner

Updates

The Project FAQs

Frequently Asked Questions:

Who are your suppliers?

Currently, Anila Rose is using suppliers approved by Oberlo however, once firmly established we plan to establish relationships with suppliers worldwide.

2. What is your shipping policy?

Free 2 - 7 shipping to destinations in the U.S.

3. What isyour SWOT Analysis?

The strength of Anila Rose is the experience and reputation for an extraordinary worth ethic the owner possess. Also, using dropshipping is a valuable tool to minimize costs.

The initial weakness of Anila Rose is achieving all of its goals with just the owner. Additional people will be needed in the near future to assist with marketing and some of the day-to-day tasks.

The opportunity facing Anila Rose is the fact that Social Media levels the playing field with its competitors. With the right marketing strategy, the Anila Rose brand will become a household name.

The only threats that could affect this company is the e-commerce platform becoming outdated and/or an economic crisis in the country.

featured reward

$ 100

Free Product

A special and exclusive collection will be added to my store consisting of Watches, Bracelets, Earrings, Jewelry Sets and Rings that retails for $200 or more. Product features include: diamonds, 14K Gold, Sterling Silver and Vegan Leather.

For your contribution of $100, you can choose one item from the collection. The collection will be password protected and not available to the public.

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Monetary Contribution

Thank you so very much for your support. Any amount you contribute to my campaign is greatly appreciated.

0 Supporters

Contribute

$ 500

Blog Post Feature

A blog post will be added to my website featuring a story about you and/or your company (with photos provided by you), giving my readers an insightful commentary on how much it means to me that you supported my campaign. The blog will also promote your products or services and feature your quotes. Your approval of its content and style will be needed before publication.

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0 Supporters

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$ 200

Free Advertising On My Website

A banner and description of your company and/or services will be prominently displayed on the homepage of my website and blogs for 60 days.

10 Left

0 Supporters

Select this reward

$ 125

Collection Named for You

The collections in my store consists of Watches, Rings, Jewelry Sets, Earrings and Bracelets. I will create a "featured" collection, prominent placed on the website and named for you or your company (example. the Judy Brown Collection/ The Brown's Printing collection).

This collection will feature items selected by you. A complete catalog of items will be available for you to choose from.

8 Left

0 Supporters

Select this reward

$ 50

Public & Formal Acknowledgement

Public Acknowledgement of your contribution on all subscriptions: Facebook, Instagram, Pinterest and Linkedin in addition to a formal acknowledgement on Anila Rose letterhead.

8 Left

0 Supporters

Select this reward

$ 25

Like, Follow and Share on Social Media

Anila Rose will Like, Follow and Share your business page on all social media platforms that you are subscribed to.

40 Left

0 Supporters

Select this reward

$ 10

Handwritten Thank You Card

Anila Rose is offering a handwritten thank you card, on personalized company stationery for backers in this category.

About the entrepreneur

Rewards

featured reward

$ 100

Free Product

A special and exclusive collection will be added to my store consisting of Watches, Bracelets, Earrings, Jewelry Sets and Rings that retails for $200 or more. Product features include: diamonds, 14K Gold, Sterling Silver and Vegan Leather.

For your contribution of $100, you can choose one item from the collection. The collection will be password protected and not available to the public.

10 Left

0 Supporters

Select this reward

Monetary Contribution

Thank you so very much for your support. Any amount you contribute to my campaign is greatly appreciated.

0 Supporters

Contribute

$ 500

Blog Post Feature

A blog post will be added to my website featuring a story about you and/or your company (with photos provided by you), giving my readers an insightful commentary on how much it means to me that you supported my campaign. The blog will also promote your products or services and feature your quotes. Your approval of its content and style will be needed before publication.

2 Left

0 Supporters

Select this reward

$ 200

Free Advertising On My Website

A banner and description of your company and/or services will be prominently displayed on the homepage of my website and blogs for 60 days.

10 Left

0 Supporters

Select this reward

$ 125

Collection Named for You

The collections in my store consists of Watches, Rings, Jewelry Sets, Earrings and Bracelets. I will create a "featured" collection, prominent placed on the website and named for you or your company (example. the Judy Brown Collection/ The Brown's Printing collection).

This collection will feature items selected by you. A complete catalog of items will be available for you to choose from.

8 Left

0 Supporters

Select this reward

$ 50

Public & Formal Acknowledgement

Public Acknowledgement of your contribution on all subscriptions: Facebook, Instagram, Pinterest and Linkedin in addition to a formal acknowledgement on Anila Rose letterhead.

8 Left

0 Supporters

Select this reward

$ 25

Like, Follow and Share on Social Media

Anila Rose will Like, Follow and Share your business page on all social media platforms that you are subscribed to.

40 Left

0 Supporters

Select this reward

$ 10

Handwritten Thank You Card

Anila Rose is offering a handwritten thank you card, on personalized company stationery for backers in this category.