Niner Wine Estates' branding is sleek and contemporary, but their marketing also incorporates lush photography of their expansive Paso Robles estate and tasting room. My task as lead designer, art director, and developer of was to create a useful, original, and true-to-brand digital experience for Niner that could connect with their customers.

Although minimalist—especially for a winery website—Niner's digital footprint includes subtle user experience elements that give site visitors a sense of completeness and elegance.

NINERWINE.COM is hosted on the Wine Direct (previously Vin65) ecommerce platform, and their site is an original template coded using the Designer Launch tools. It is built to be clean, responsive, and easy to use for their internal marketing and media teams.