When someone uses a buzzword, a small piece of what remains of my soul is destroyed.

I’ve encountered some very heavy buzzword users in my day (hence my tiny soul), and I’ve seen their audience, sitting across the boardroom table rolling their eyes with every ‘synergy’ or ‘learnings’ that falls out of their mouth.

Adobe Marketing Cloud (which in itself is a buzzword), working with Goodby Silverstein & Partners has created the BS Detector, a machine that punishes people with an electric shock every time they use a buzzword. I can’t deny I thought of a few people I would like to see wearing this.

Look boys, I’m gonna need you to be more synergistic and focus on some solid metrics like the ROI of our 4H long tail social media and crowdsourcing strategies.