Customer reviews specialist Feefo completes MBO

A company that provides a platform for customer reviews and insights has completed an MBO deal, representing "the next chapter for the brand, initiating even more growth and innovation".

The MBO was led by Chief Revenue Officer Matt West and backed by private equity firm Vespa Capital. Following the buyout, founders Andrew Mabbut and Matt Eames have sold their shares and left the company.

Mabbutt said: “Being a founder and part of the team and journey that has witnessed Feefo develop into a superior customer experience technology business has been brilliant.

“The buyout represents the next chapter for the brand, initiating even more growth and innovation. Feefo is a great business run by ambitious people and will no doubt continue to do amazing things.”

Founded in 2010, Feefo became a Google Partner earlier this year. The company provides corporate clients with an ‘easier and faster’ route to customer insights and trends; while its machine learning-based ‘Smart Themes’ and ‘Performance Profiling’ solutions to assist customers with finding the information they are in need of.

West said: “This deal is an important and significant milestone for Feefo, which is fast becoming one of the most disruptive and forward-thinking technology brands.

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