Author: Larry Goodfellow

Tenielle Maris writes on Marklives.com how easy it is for marketers to stereotype millennials instead of putting in the time into understanding the diversity within this group. The Most Researched Group in History In a recent article by Tenielle Maris entitled, “Headspace: Going beyond the millennial stereotype,” the author looks at the influence this target… Read more »

While other brick and mortars are moving towards online shopping, Amazon, the company that began with online shopping is moving towards brick and mortar. Amazon’s Bid to Move into the Grocery Market In a recent article in the Wall Street Journal entitled Amazon Working on Several Grocery-Store Formats, Could Open More Than 2,000 Locations the… Read more »

Our 3 Day Bulletin Board Research Project Looked at Media Habits within Saskatchewan Media Habits in Saskatchewan We recently used our online community software to complete a small scale 3 day Bulletin Board online discussion with 20 participants that we recruited from our 15,000 member SaskWatch panel. The purpose of the online discussion board was… Read more »

Based on Doug Steven’s article How Fashion Can Fight Amazon we believe that small retailers can compete with Amazon and do so by creating an amazing experience and story. Staggering Growth In a recent article on The Business of Fashion website, futurist and author Doug Stephens writes, “How Fashion Can Fight Amazon.” The article… Read more »

In this article we look at Jo Bowman’s findings of creating fun forms of market research to engage participants and get deeper findings. Should Research be more Fun? In an article entitled, Now for the fun part… Gamification goes mainstream. The author Jo Bowman looks at how gamification utilizes fun surveys and online games as… Read more »

Our online Bulletin Board research project showed that expression and respect can co-exist. A 3-Day Discussion Board We recently completed a 3-day Bulletin Board online discussion. For this research project we recruited 20 individuals from our SaskWatch market research online community. We were interested in showing how effective a 3-day research discussion group can be.… Read more »

Artificial intelligence in marketing is real, and on the rise. Like in the movies, it can be used for good and it can also be used for bad. In this article we look at the possibilities of both. Market Research and Artificial Intelligence In a recent article entitled, The Morality of Market Research in the… Read more »

Retail is quickly changing. Customers are using various channels for shopping and the companies that keep up and provide multiple channels will reap the rewards. Shopping Hasn’t Decreased, it has Diversified In a recent article for the Harvard Business Review entitled, A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works, the author Emma Sopadjieva looked at the… Read more »

I have been helping a younger friend with a tech start-up they are working on. The management team is solid, the five members all have business, law, and finance backgrounds which is going to be crucial when they go for their first round of investment, not to mention every other round that they might go… Read more »

Before companies used to just barely be able to push out content on a semi-regular basis through their social media channels. Now they are expected to create interesting content. But how do you create interesting content for your customers? In this article we look at a few options. How to create social media content that… Read more »