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Alton Towers theme park and resort in Staffordshire, United Kingdom has announced the name of their roller coaster that will debut in 2013. According to a story bythemeparktourist.com, the new roller coaster, known for its codename “SW7,” will be named The Smiler and will be themed to tie in with The Sanctuary, a horror maze debuted at the Scarefeast in the 2012 Halloween Event, that focused on the mysterious "Ministry of Joy" which undertook experiments on humans during the early 20th century.

The Smiler will boast a secretive “World’s First” element that is currently under construction. The ride will feature at least eight inversions, two lift hills, and the highest drop will be approximately 100 feet. The Smiler is set to be located alongside Oblivion, a steel roller coaster located in the X-Sector area. The Smiler will cost approximately $18 million, which is estimated to be the largest investment the park has made in a while.

Alton Towers will premier the ride with a “distinctive” logo that has already started to appear in prominent locations around the country. The ride is currently set to open May of 2013. In a move which could be viewed as an “insurance policy” in case the opening day slips for the new ride, the park has confirmed that it will bring back The Sanctuary for the start of the new season.