PlayDraft Case Study 2

Case Study: How Draft significantly reduced cost per install!

RESULTS

70% reduction cost per install

+100 fold installs

GOAL

Draft’s goal was to decrease user acquisition costs while increasing the volume and quality of users. They turned to Consumer Acquisition for our expertise in Facebook and Instagram mobile app install advertising and experience in the fantasy sports category.

SCALE PERFORMANCE

Jeremy Levine | CEO| PlayDraft

“ConsumerAcquisition brought a rigorous, statistically-driven approach to Facebook user acquisition that meshed well with our fantasy sports offering. They understand fantasy sports and our users and systematically worked through hundreds of quantitative tests to deliver a massive increase in users. Their technical capabilities helped us increase our user base 100 fold while also reducing our acquisition cost a staggering -70%. These guys are the best on Facebook & Instagram mobile app installs, PERIOD!”