Russell Wise, senior vice president at Digital Nirvana, said: “Media companies are challenged like never before to create larger volumes of personalised content and then deliver it to targeted audiences across many dispersed channels. The key to creating, finding, understanding, and organising new content as fast as possible is highly descriptive metadata, but until now its creation has been a manual, time-consuming, and costly process.

“As the newest member of our IQ family of AI-driven media services, MetadatorIQ leverages powerful video intelligence features for automatic generation of better-structured, more detailed, and more accurate metadata,” added Wise. “Media operations benefit in two ways – first, with tremendous time savings in up-front metadata generation, and then by giving producers the ability to zero in on the assets they need right away. Ultimately, they win with accelerated content delivery and the ability to retain larger audiences of satisfied viewers.”

MetadatorIQ automates the end-to-end process of creating transcriptions and video-based metadata for Avid-based media assets. The solution automatically transfers content assets from Avid MediaCentral and then applies video intelligence tools such as speech-to-text generation, logo and facial recognition, object identification, and shot-change identification to generate descriptive metadata. Next, MetadatorIQ ingests assets and their time-coded metadata back into Avid, along with markers that make the assets instantly searchable. Editors are said to be able to access raw footage quickly and effortlessly, and they can retrieve relevant content from the archive for easy repurposing.

As a hybrid solution, MetadatorIQ is installed on premises for maximum security and runs on either a dedicated server or a virtual machine. The application automatically extracts the original asset from the Avid watch folder and creates a low-res proxy or audio-only version, which is then securely transferred to the cloud for automatic metadata generation. Next, the metadata is returned to the on-premises application and ingested back into Avid MediaCentral with locators.

“Security is always an important consideration with any cloud SaaS application. MetadatorIQ protects valuable assets by moving the low-res proxy files to encrypted storage in the cloud, and the proxies are then erased once the job is processed,” Wise said. “All transfers to and from the cloud are over TLS-encrypted HTTP. The processed metadata is delivered back to the MetadatorIQ application living within the customer’s premises, where it’s converted into the formats based on customer requirements.”

Time USA has chosen Primestream systems to provide a comprehensive, integrated media asset management and workflow management infrastructure for its Bryant Park video production facility in New York City.

IBC is owned by

IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.