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Branding is a big deal and it’s not just for big companies anymore. If you want to get the best rush candidates, host the best campus events and maximize your networking and legacy potential you must create a brand for yourselves. The good news is that generations of brothers before you have laid the groundwork for you. You already have a brand name, a logo, a mission statement and so on. Now it’s up to you to apply that to … Read the rest

Git'er Green.
The hippie-hipster-leftist-volvo-prius-soccer mom-green-douche nozzle that I see at the Starbucks drive thru is not saving the planet (if it really needs saving). It is the resourceful redneck. Furthermore, the word green should represent saving money. Money is freaking green; the planet is all different colors.......................