Digital first

How do you renew a successful brand? In reality, it does so itself: after all, a successful brand is always ahead of its time. So let’s simply let it breathe more freely and adopt a new perspective. In other words: let’s approach it from a digital angle. The visual appearance is no longer a static structure: it’s a living interface that interacts with human beings.

This platform provides a direct, straightforward path to approaching the design of the Audi brand. It offers lots of examples and instructions that convey the essentials and provide inspiration for ideas – and it’s structured in such a way that you can get started right away

Icon library

In the Icon Library there is a wide range of icons available for all applications, each in two sizes. All Audi icons are available as SVG and icon font for digital applications, as EPS for print applications and as PNG for digital applications and MS Office.