4.5

8

20

450

Market trends

Growing share of pictures on-demand

Share of pictures on-demand in global still images global market

Source: Snapwire. 2017

Visuals tend to be more and more produced from smartphones

The preferred device for communication and information

Consumption and media capture habits have widely changed over the last decade, with smartphones becoming the main means to access the press and browse the Internet. But they also gave birth to a new generation of 4.0 photographers thanks to sharing networks.