Retouching is a long and winding story. Here I will try to explain some of my core philosophies with photo finishing and answer a few common questions. In short: Our view on retouching is that images should look natural, think “effortless retouchbeauty”. Aside from color correction and image toning (more on this later), our goal is to make the image appear to have no manipulation. That’s right, the best retouching looks like nothing has been done at all, category link.