"Illustrate Diferences In Marketing Products And Services To Business Rather Than Consumers" Essays and Research Papers

MARKETING A PRODUCT AND BUSINESS ETHICS |
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MISS NANA AMA APPIAH |
5/24/2012 |
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ABSTRACT
In recent years, an increasing number of marketers, entrepreneurs and business managers have to deal with ethics and social responsibility issues about how to market their product and services all over the world. This study is going to present us some guidelines how marketers or the organization us a whole should market their product or services in an ethical...

Cyrus
Topic: MARKETING DEBATE—Is ServiceMarketing Different From ProductMarketing?MARKETING DEBATE—Is ServiceMarketing Different From ProductMarketing?
Marketing is the process of communicating the value of a product or service to customers. In addition, marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer...

The article, “Marketing Myopia” written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs. Identifying customer needs and meeting them, allows for continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs ratherthan merely selling...

Week 1: Consumer Psychology and Marketing Communication
PSY/322
June, 11 2013
A business needs to have the ability to properly understand their consumer base so they are able to produce products and make marketing strategies that will appeal to the target audience. Consumer psychology allows the business to obtain information that will lead to understanding the consumers. Marketers want to understand many factors related to the consumers personalities and how it influences his or...

Product and servicemarketing are highly related. Take the success of a company like Apple, for example. The technology giant operates nearly 400 retail stores, employs more than 42,000 people and hosts more than a million visitors each day. In 2012, Apple’s retail operations generated nearly $19 billion. Furthermore, it’s estimated that Apple’s Fifth Avenue store generates more than $35,000 per square foot, making it the highest grossing retailer in New York – ever. Those statistics reinforce the...

work in other areas. Since this problem is appeared, service is becoming more important than old days when especially the world always developing fast. As many sociologists believe when the community is developing, the service industries will increase rapidly. Therefore, the more developed countries had higher percentage of service industries.
In this essay, it will give the ideas of the description for two marketing theories of flower of service and pricing strategy. By analysing the theories to...

MARKETING PRINCIPLES
HND BUSINESS
BTEC UNIT 4
ASSIGNMENT THREE
Assessor / Tutor: John Oakshott
Interim assignment: Individual feedback and guidance will be given for draft work.
Final assignment: To be submitted to johnoakshott@mrcollege.ac.uk by 7.1.2013
Brief: With reference to the marketing mixes for two different segments in consumer markets explain how products are developed, distribution is arranged, prices are set and promotional activity is integrated. (L.O –...

Differences Between business-to-business and consumermarketing
by Robert W. Bly
When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.”
He’s wrong.
Yes, there are similarities. But there are also differences in selling to business and professional buyers...

MARKETING PRINCIPLES
1.1 Illustrate various element of marketing process.
Marketing is process of interesting potential customers and clients in product or service. Marketing process consist of four steps, completed whit the goal of creating value for the target customers. Some of the element are development of communication marketing plan, monitoring the marketing environment, segmentation, targeting and positioning.
Ref(http://sbinfocanada.about.com/od/marketing/g/marketing.htm)
Ref(http://wiki...

The Marketing of product and service are different
A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke & Fulton & Lusk, n.d.). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, it is necessary for marketers to focus on the strength as...

Marketing myopia: Theodore � PAGE * MERGEFORMAT �5�
Running head: MARKETING MYOPIA: THEODORE LEVITT
Marketing Myopia: Theodore Levitt
University of Phoenix
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Marketing Myopia
In Theodore Levitt's article, "Marketing Myopia" (1975), the concept of marketing was widened by examining the history of failed industries doomed to fail eventually. Industries failed to continue their growth not because of a saturated market but failure of proper management. They did not realize the need of expanding...

BB0001 - Q.2 Explain the marketing concepts with its relevance in today’s marketing environment.
Answer:Marketing Concepts :
Studies reveal that different organisations have different perceptions of marketing. And these differing perceptions have led to the formation of different concepts of marketing such as
1. The Exchange Concept
2. The Production Concept
3. The Product Concept
4. The Selling Concept
5. The Marketing Concept
6. The Societal Marketing Concept.
1. The Exchange Concept...

Marketing Concepts
MAR110 Study Period 4, 2010
SWINBURNE UNIVERSITY OF TECHNOLOGY
Research Report
“Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?”
EXECUTIVE SUMMARY
This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept, which refers to the second half of the statement “ .....What’s all this about the marketing concept”...

People and ServicesMarketing
'People' as part of the marketing mix
People are the most important element of anyservice or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal. Remember, people buy from people that they like...

reference to current authors,
what is meant by a ‘marketing orientation’
and/or a “marketing oriented company.”Illustrate your answer with examples of products or brands of your choice.
Within this essay I will discuss what a marketing concept is, how marketing orientation has evolved through the years and the most important, what a marketing orientated company is.
Each of us has some sort of idea what marketing is, since we are exposed to marketing every day. We could say that in the past decades...

and a product orientation. Illustrate with concepts and examples.
1 Basic Focus
The basic focus of a company with a production orientation is toward maximizing production output. Under a production orientation, a company is succeeding when it is manufacturing as many products as possible at the cheapest possible price. In contrast, a company with a marketing orientation is squarely focused on the consumer. Market-oriented companies respond to marketing research and tailor their products in accordance...

Business-2 Business
VS
Business-2-Consumer
Charletta Key
EBUS 400  E-Business
Mark L. Schlam, M.S.
June 22, 2006
Business-2-Business VS Business-2-Consumer
Just about every business today has a web site. Weather they are doing business with other businesses or selling directly to the public, a business today needs to have a web site. This paper will discuss Business-2 Business (B2B), Business-2-Consumer (B2C). The paper will look at the marketing concept, and the similarities and differences...

analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject ofbusiness studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place” (Marcousé and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not...

company or firm that establish in this world have to market their services or products that they provide in order to gain profits. Marketing is a process by which the companies create value for customers and build strong customer relationships to capture value from customers in return.
Each company has to understand the marketing strategies, marketing environment, consumer market and consumer buyer behavior that involve in the marketing process before doing the market segment. Market segment are typically...

Understand the concept and
process of marketing
1.1 explain the various elements of the marketing process
1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation
Marketing orientations
LO2 Be able to use the concepts
of segmentation, targeting
and positioning
2.1 show macro and micro environmental factors whichinfluence marketing decisions
2.2 propose segmentation criteria to be used for products in different markets
2.3 choose...

the difference between marketingservices and marketingproducts
Submitted by; Xin Tian
Submitted to: Rita Kelly
Subject: ServicesMarketing
Date: 15th November, 2011
Class: B.B.S (Marketing) CW838(3)
The difference between marketingservices and marketingproducts
The title of my assignment is the difference between marketingservices and marketingproducts. This essay will introduce the main differences of the marketingservices and marketingproducts, the differences are...

﻿Assignment
Consumer Behavior
The term consumer behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items.
Consumer behavior has changed dramatically in the past few decades. Today, consumers can order online many customized...

MARKETING ESSAYS 236 – Product and service classifications
Products and services wide range, whether for personal use or business. Tangible, intangible. Depend on function they serve. Can be raw, unfinished or final goods. Generally classified depending on domestic use (final) or conducting business (further processes)
Organisation, person, place and idea (IS) marketing OPPI
Organisation marketing - Activities to sell the org
Create, change, maintain the attitudes and behaviour s of target...

MARKETING AND SOCIETY:
A SOCIAL RESPONSIBILITY
OVERVIEW
=============================================
What is MARKETING?
-We define marketing as the process of creating consumer value in the form of goods, services or ideas that can improve the consumer’s life.
What is SOCIETY?
-We define society as the community of people living in a particular region and having shared customs, laws and organization.
What is SOCIAL RESPONSIBILITY?
-Social responsibility talks about the obligation of...

“Relationship marketing in consumer markets Rhetoric or reality?” By: O'Malley, Lisa; Tynan, Caroline. European Journal ofMarketing, 2000, Vol. 34 Issue 7, p797, 19p; (AN 3497728)
Synopsis
This report is based on the notions of relationship marketing relative to consumer markets
This journal article (“Relationship Marketing in Consumer Markets: Rhetorical or Reality”)- focuses on the different aspects of relationship marketing and its effects on the business to consumer markets. This article...

UKAMi
UKAMi
MARKETING MANAGEMENT
Analyzing Business Markets
In this chapter, we will address the following
questions :
1.What is the business market, and how does it differ from the
consumer market?
2.What buying situations do organizational buyers face?
3.Who participates in the business-to-business buying
process?
4.How do business buyers make their decisions?
5.How can companies build strong relationships with business
customers?
6.How do institutional buyers and government...

Priceline.com: Changing Business in the New Millennium
Q#1: How does the internet illustrate the marketing concept in action?
Answer: In marketing concept, delivering the products to the consumers according to their needs is the way to achieve organizational goal. Internet is doing this job nicely.
Today, people want numerous number of products at the near of their hands. But the traditional form of marketing is no more suitable for consumer groups. That’s why they want easier to achieve of...

8
1. Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A marketing information system is a management information system designed to support marketing decision making. Trend in the marketing environment are picked up and analyzed through four subsystems making up the marketing information systems the internal accounting systems, marketing intelligence system, marketing research systems, and analytical systems...

Business Markets versus Consumer Markets
B2B marketing is different from consumer goods marketingB2Bmarketing is different from consumermarketing.
B2B marketing is different from consumermarketing.
The most important areas of differences are: market structure, products, buyer behaviour, demand, distribution channels, prices and communication. These differences affect marketing processes in a critical way.
Market structure
B2B markets are more segmented thanconsumer markets. That means fewer...

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing, which includes needs, wants and demand; products, services and experience; value, satisfaction and quality; exchanges...

extent unethical marketing techniques could damage the sustainable business environment. Discuss.
Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized...

Unit 4: Marketing Principles
Section 4: Understand and use the marketing mix in different contexts
* Planmarketing mixes for two different segments in the consumer markets
To enable an explanation of the use of marketing mixes for two segments in the consumer market, it is intended to use a food product which is entering a competitive UK market. In this case, it is intended to concentrate on two diverse products:
1. Low salt and fat cheddar (blocks)
2. Handy sealed multi packs each...

MARKETING MANAGEMENT INDIVIDUAL ASSIGNMENT2
QUESTION 1
INTRODUCTION The success and progress of any company is dependent on its market segmentation. Point of departure is the division of the market into realistic segments, which is then followed by development of strategies and tactics for reaching those categorized segments. Finally is the establishment and development of the consumer’s perception about the company. One can view market segmentation as the analysis of bunch...

how products are developed to sustain competitive advantage
3.1) Competitive advantage is when a company has a strategic advantage over its rivals. Products can be developed to have a competitive advantage if all developments are made to the product before it goes on the market instead of having many versions of a product which get better as more updated versions of the product are released. The development of new products has to be based on the wants and needs of the customers. Ratherthan simply...

Question 2, Part 1
Direct Marketing a Special Form of Marketing
Direct marketing is a specific type of marketing which is distinguished from other types of marketing by its special features. It is primarily consumer based marketing; here the marketing transaction is happening directly between consumer and the firms without intermediate channels. Generally, in advertising or other type of media based promotion methods marketing, consumer response cannot be measured except direct...

major differences between businessmarketing and consumermarketing? Which of these differences do you believe are the most important? Support your position with reference to an example of a company chosen from one of the following industries:
Although business markets and consumer markets share common values and theories, they differ in the way that they function in their respective markets. Organisations need to ensure they understand what makes up a consumer and business market as well as the...

what did you find most interesting about servicesmarketing and why?
Answer：In this chapter, the most interesting aboutservicesmarketing is the growth of the service economy. In numerous countries, increased productivity and automation in agriculture and industry, combined with growing demand for both new and traditional services, have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years, the development of technology...

﻿Marketing
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems...

Thomas Money Service Incorporated Business Analysis
Leslie (Scott) McCrory
ECO/561 Economics
March 14, 2011
Facilitator David Francom
Thomas Money Service Incorporated Business Analysis
Executive Summary
Thomas Money Service Incorporated is a consumer finance company, and conducted business successfully for 71 years. The organizations primary financing services pertained to commercial real estate and business loans. In 1946, the company decided to incorporate a subsidiary business to manufacture...

Consumer Psychology
PSY/322
September 6, 2014
Lori Mccloud
Introduction
This essay will discuss the definition of consumer psychology, and will describe the psychological concepts and their importance in developing a successful marketing communication message. It will further explain the relationship between consumer psychology and marketing communications.
Consumer Psychology
Consumer Psychology examines how consumers process information and form judgments and how memory...

﻿Marketing Myopia:
Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs ratherthan on selling products. The mistake of paying more attention to products a company offers than to the benefits and experiences produced by these products.
The term 'marketing myopia' was first expressed in a famous article of the same name written by Theodore Levitt for the Harvard Business Review in 1960. In 'Marketing Myopia,' Levitt argued that many...

MARKETING
Godrej ConsumerProducts features in the Top 25 list of Great Places to Work (survey conducted by GrowTalent in association with Business World) for four years in a row.

Lifetime Achievement Award for Godrej Industries from CHEMEXCIL, the Basic Chemicals Pharmaceuticals and Cosmetics Exports Promotion Council.
THE FOUR P’S OF
MARKETING
The Four P’s
In the early 1960s, Professor Neil Borden at Harvard Business School
...

Article: Levitt, T. (1960) “Marketing Myopia”, Harvard
Business Review, July-August, 1960
Marketing myopia is a term coined by Theodore Levitt. The fundamental concept to take from
marketing myopia is that a business will survive and perform better if it focuses on satisfying
customer needs ratherthan selling specific products. Ratherthan defining the company and its
products to respond to the customers’ needs and wants, this is a short-sighted, inward, myopic
marketing approach focusing on the...

MCM-116: Marketing Management Session - 2
MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.”
…Philip Kotler, US marketing guru
TOPICS  Impact of External & Internal Environment  Product Vs Marketing Orientation  Marketing Vs Selling  What do people buy? The Demographic Environment: For marketers the main focus of study is population, because people make up markets. Census of India gives us a lot of information about people through statistics and demographic...

﻿Introduction
A service quality gap analysis is a management technique and a setting performance standard which is based on the actual level of business performance and delivered. By analyzing five gaps, firms can find some way to increase company’s profit and performance. Service quality gaps always occur in the real business environment and it is an inevitable problem. However, enterprises often based on their customers, markets and their product quality to analysis their SERVQUAL and help them...

The Business Implications of Social Media Marketing
In today’s competitive arena, marketing is the essential aspect for every organisation to identify, anticipate and satisfy customer requirements profitably as well as to achieve organisational objectives. Different companies are adopting different types of marketing strategies according to the type & size of the organisation, their products and services and existing competition in the market place. There are mainly two types of marketing strategies...

Question 2: Using a multistage CDP model, describe how consumers in this market segment( Gen Y and young professionals) typically make furniture purchase decisions.
In this case, it mentions 4 stages which include need recognition, search process, pre-purchase evaluation, and purchase.
Need recognition occurs when consumers really need more furniture commonly. Actually, many situations will cause their needs. For instance, replacing their furniture, having more money, get ting married and so...

Chartered Institute of Marketing (CIM)
The management process of anticipating, identifying and satisfying customer requirements profitably
CIM refers to requirements
CIM definition discusses anticipating/identifying needs.
CIM presupposes that marketing is a process with a profit motive, although it does not explicitly state whether or not this is for financial profit, eg could be gain in society, as in the case of charity.
The American Marketing Association
(AMA)
Marketing is the activity, set...

Ethics in Modern Marketing
Abstract:
The success of every marketing company depends upon their involvement towards their customers. The modern marketing concept mainly stresses the importance of developing a good relationship by every marketing company with its customers to enhance their business and to withstand in the competition. During the last two decades, marketing professionals were increasing their awareness of customer/ client relationships; society has become much more aware of ethical...

Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they sell. The marketing communications mix consists of six major modes of communication. List and briefly explain each using a specific product or service to illustrate their use.
The chosen product for this assignment is Coca – Cola. It is a well known fizzy beverage which has been around from the eighteenth century. The primary target...

Marketing Mix
P-BSBMX4-MKT-421
Robert Deer
January 28, 2006
Abstract
A Marketing Mix is a combination ofproduct, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P's of Marketing and provide examples of Marketing Mix. (Kyle, Bobette).
Marketing Mix
The Marketing Mix is based on the fact that price is not the only factor that decides whether...

between the marketing concept and the selling concept.
The concepts of marketing and selling are derived from 2 simple activities: marketing and selling. These two activities are very similar to a large extent similar though there are a few elements about each of them that differentiate them. Selling can be defined as a process of transferring a product or service to a buyer at a price regardless of his or her need whereas marketing is defined as a process of transferring a product or service to a buyer...

sanitizing devices for a) business users and b) households? a) The first question about business is that it meets the demand for “Green” cleaning all firms would like to report that. It has no negative environmental and health concerns that other brands have. Other cleaners have risk associated with producing, packaging, transporting and using. It is small in size but water is cheap and plentiful in a corporation along with being durable. b) The reason that this product would be great for households...

Defining Marketing Paper
Marketing is an activity. Marketing activities and strategies result in makingproducts available that satisfy customers while making profits for the companies that offer those products. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives (American Marketing Association).
Marketing is far more than tactics. Marketing...

INTRODUCTION
Marketing must play the leading role in shaping business strategy as Philip Kotler said, marketing is the social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging product and value with others.
A product is anything that can be offered to a market for attention, use or assumption that might satisfy a want or need. It includes physical objects, services, persons, places, organization and ideas.
Marketing holds that achieving...

LIST OF SIX MARKETING CONCEPTS
Following are the six concepts of marketing
• Production concept
•Product concept
• Selling concept
• Marketing concept
• Societal marketing concept
• Holistic marketing concept
THE PRODUCTION CONCEPT:
DEFINITION BY KOTLER:
“It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.”
EXPLANATION:
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A product is anything that meets the requirements of a particular market, this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity, not stored and does not result in ownership; Services nowadays are becoming more important and growing faster and consumers are more apprehensive with performance and satisfaction...

FINDINGS, CONCLUSIONS AND SUGGESTIONS
Marketing starts with the needs of the customer and ends with his satisfaction. When everything revolves round the customer, then the study of consumer behaviour becomes a necessity. It starts with the buying of goods. Goods can be bought individually, or in groups. Goods can be bought under stress (to satisfy an immediate need), for comfort and luxury in small quantities or in bulk. For all this, exchange is required. This exchange...