Is Jibo the Latest Innovation to Join Your Family?

by Braden Kelley

I wrote a couple of months ago about the Amazon Echo, the latest piece of hardware to emerge from the South Lake Union headquarters of one my city’s largest employers. A piece of hardware that follows in the wake of the successful Amazon Kindle and the failed Amazon Fire Phone.

The Amazon Echo aims to get you to put a computer in the center of your living room and to talk to it as if it were a person, building on the increasing comfort we have in talking to Siri, or Cortana, or Google. My previous article highlighted how this growing area of technology in phones, and increasingly in what is apparently a new wave of consumer devices, has the potential to disrupt the business model of Google and Bing, and potentially change our relationship with our devices.

Where Amazon Echo invites you to name their new computing device and speak to it, another rival technology (that was actually announced BEFORE the Amazon Echo) has recently come to my attention that is being positioned almost like a pet or a new member of the family. It’s called Jibo, and it was launched as an IndieGogo campaign and it quickly hit its $100,000 goal in four days, and raised $1 million in its first seven days. To date they’ve raised $2.3 million (pre-selling about 4,800 units) according to their myjibo.com web site, but as of yet they are still not shipping the device.

By comparison, according to Amazon’s web site, the Amazon Echo will be in stock on January 17, 2015.

Rather than trying to explain what the Jibo is, I’ve embedded their promotional video below (8 million views and counting):

So, what do you think, are you ready for Jibo (or the Amazon Echo) to become part of your family?

And you believe this new class of devices (and our increasing reliance on Siri and Cortana) have the potential to disrupt Google and Bing’s ability to make money?

Innovation or Not?

Sound off in the comments.

Wait! Before you go…

Braden Kelley is a popular innovation speaker, builds sustainable innovation cultures, and tools for creating successful change. He is the author of the five-star book Stoking Your Innovation Bonfire and the creator of a revolutionary new change planning toolkit coming soon. Follow him on Twitter (@innovate) and Linkedin.