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In Disposable Diaper War,
Brands Want to Clean Up

By

Raju Narisetti and

Jonathan Friedland Staff Reporters of The Wall Street Journal

Updated June 4, 1997 12:01 a.m. ET

SAO PAULO, Brazil -- In the end, Mimito and Puppet couldn't survive on their own.

"It's a nuclear war, and they were fighting with what amounts to a pistol," says Wayne Sanders, the chairman of Dallas-based Kimberly-Clark Corp. The two South American brands of disposable diapers had no choice but to surrender, selling out and leaving the Brazilian market to the heavy guns -- Kimberly-Clark and Procter & Gamble Co. of...