What's Up with Radio?

In this, the first of a four-part series on the state of Christian radio, we take a brief look at its history and its recent growth. So, is it working, or does it need fixing?

Mark Geil| January 8, 2007

Leave it up to the outspoken Derek Webb to sum up the complicated politics of Christian radio—what songs get played, and for what audience—in a one-punch sentence:

"The gospel," says Webb, "has no target demographic."

The only-slightly-less outspoken Shaun Groves takes his own swing at Christian radio, especially when it comes to commonly used fundraising tactics:

"The bulk of the listeners are Christians," says Groves, "and this is music by Christians and for Christians. The trouble is, Christian radio tells stories to make you feel like they're evangelistic, but they're not. Say what you are. Don't lie to me and tell me I'm saving teenagers."

Strong words. But then, say the words "Christian radio" to anybody who loves music—artists, fans, and even those in the radio business—and you're likely to encounter a strong opinion on the subject.

Depending on who you ask, Christian radio is either better than it has ever been, or it has sunk into a dull morass of sameness. Opinions range as wide as the unprecedented reach of stations and signals across the country. More listeners than ever are tuning in, and Christian radio listeners in particular are among the most loyal in the industry.

Curiously, though, few of those listeners understand how Christian radio works, how it has gotten to its current state, and where it's headed in the future. So we decided to look into it—deeply. This is the first of a four-part series on Christian radio, where we'll examine everything from an overview (Part 1) to its "target demographic" (Part 2), from how its songs are chosen (Part 3) to what the future looks like (Part 4).

So pull up a chair, tune in—for this and the next three weeks—and listen up . . .

1

You have reached the end of this Article Preview

To continue reading, subscribe now. Subscribers have full digital access.