Doritos, Hornitos, Six Flags St. Louis Didn’t Fear Sharknado III

The Sharknado films on the SyFy Channel have become a cult hit, becoming a huge topic of conversation on social media.

The Sharknado films on the SyFy Channel have become a cult hit, becoming a huge topic of conversation on social media.

After the third installment in the series, Unmetric tracked the most popular brands talking about the movie, ranking posts through its proprietary Engagement Score.

Lux Narayan, CEO of Unmetric, commented on the activity around Sharknado III:

While it seems that brands stretch far to latch on to pop culture and Internet memes, there are useful insights to be gained about engaging with audiences within a specific demo/psychographic. Social intel like this can reveal what brands and marketing messages that viewers of a particular movie or show may have an affinity for.

Doritos

Using the hashtag #Sharknado3, Doritos was a major player in the conversation, including the above promoted tweet.

Nutrish

Nutrish, a pet food brand, also used the #Sharknado3 hashtag to predict an adorable “Barknado.” The post earned an engagement score of 1,000.

Hornitos Tequila

Hornitos promoted Sharknado, tapping into the tequila brand’s “not just any,” theme with a video.

Six Flags St. Louis

Six Flags St. Louis invited people to watch the original Sharknado in the pool, as part of its Dive-In-Movie series.

Via the @SharknadoSyfy Twitter handle, SyFy used the hashtags #Sharknado3 #AprilLives and #AprilDies. The channel pushed out plenty of content, including a poll asking people to vote on the creation of a fourth Sharknado film.

As of July 23 at around 7 a.m. ET, the #AprilLives hashtag had been used 2,377 times while the #AprilDies hashtag had been used 1,580 times. These are only for the tweets that specifically mention the @sharknadosyfy twitter handle.

The #sharknado4 hashtag was used more than 24,500 times (where the tweet also mentioned @sharknadosyfy).