Due to positive reaction to the stripped-out Ram Tradesman, a Hemi-powered $22,780 truck that debuted at the Chicago auto show, Chrysler is pulling ahead its plans to offer a racier version for just a little more coin. There’s a small snag: the new truck hasn’t yet been named. As a result, the company is stuck referring to it by its code name, Adventurer. Perhaps writing an entire press release for the “Ram Truck Code Name: Adventurer” was an attention-cultivation plan all along; we predict Ram just sticks with the Adventurer name.

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The Adventurer will follow the Tradesman in offering an impressive heap of equipment for the price, this time with an aim of looking sporty. For $23,830, the Adventurer comes standard with a 390-hp, 407-lb-ft Hemi V-8 paired to a five-speed automatic transmission—sorry, but an infinitesimal take-rate on manual Rams has left the diesel-powered heavy-duty model the sole Ram to offer a stick. The bumpers are painted to match the rest of the truck, which is available in seven colors, and 20-inch aluminum wheels are standard, as are chrome exhaust tips.

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In terms of body configurations, the Adventurer will be available only with a regular cab—that means accommodations are for three—and the shorter six-foot, four-inch bed. Rear-wheel drive is standard, while four-wheel drive is an option. Most anything else from the options sheet is available: Bluetooth, cruise control, power windows, a cloth bench seat (instead of the standard vinyl-covered bench), and a 3.21 or 3.92 rear-axle ratio.

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With a low price tag and the sporty appearance tweaks, the Adventurer—sorry, that’s Code Name: Adventurer—is being positioned as a potential truck for first-time vehicle buyers. There’s no question that $23,830 is a great price for a lot of truck, but we can’t help but think value-oriented shoppers of all ages will make up the core of this thing’s market. We also expect that there will be several more Ram trim levels in the future, featuring similar names recycled from Chrysler’s history. The company has, for example, registered a trademark on Sportsman. We won’t quote the immortal bard, but with smart styling, major horsepower, and reasonable pricing, it doesn’t so much matter what Chrysler dubs any future Rams.