Spotify choose the possibility to bypass ads entirely in the free version

Choose Spotify in Australia currently, the possibility of bypassing the users of the free version for the ads in full, and it has also been emphasized in favor of AdAge earlier. This experiment is only on the Australian territory at the moment, and it is unclear how long he’ll be this test before you decide to Spotify expansion to other parts of the world.

The idea behind this change is to provide the opportunity for users to listen to ads that want to listen to it only, and the possible use of private data to bypass the ads to improve the mechanics again in Spotify, although it is not unlikely that users bypass all the ads.

Even if Spotify of improved algorithms to target customers with ads that suit them, it is expected that the impact of this step on the revenues of the company and what you earn from the ads.

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