SXSW Music Picks: Watch Keith Urban, Pitbull, Kendrick Lamar for free

Kendrick Lamar, Keith Urban, Soundgarden and Pitbull are among the big-name acts scheduled to perform at the first-ever iTunes Festival at SXSW.

It might just be the hottest ticket of the 2014 South by Southwest, which runs through Sunday in Austin, Texas. Yet, you can watch the shows -- even if you're nowhere near the Lone Star State.

The iTunes Festival at SXSW -- which is really a festival within a festival -- will be streamed live and on-demand for free via the iTunes Store. Apple TV viewers can also watch all the action, by selecting iTunes Festival from the home screen.

Here's a breakdown of the nightly action. All set times listed are in Texas (CST) time. So, West Coast viewers just need to subtract two hours.