Redhead Redemption: 9GAG Launches its Own Mobile Game

Asia-based, a image and video led social media website, 9GAG has taken a step into mobile games by launching an Android mobile game app ‘Redhead Redemption’. The current GooglePlay statistics show that it has over half a million downloads as of now with a rating of 4.6 rating.

This Android game is a a Zombie slaying action game. The name holds uncanny similarity to a console action game called Red Dead Redemption, although the story plot is quite different.

In 2014, 9GAG had collaborated with Touchten, and with in two months 9GAG published its first game. Touchten founder and CEO Anton Soeharyo hoped that its partnership with 9GAG could raise the five-year-old startup’s profile and “put Indonesia on the map as a country that also produces games.” Touchten has notched over 10 million downloads for the 20 games it has published to date.

“It’s an experiment for us. As a community, we always want to create value for our users. On the other hand we always have to make money, and we always think it is better to get money from the users directly if possible,” 9GAG’s CEO and co-founder Ray Chan told TechCrunch.

Founded in 2008, 9GAG is an image-based website dedicated to funny content. The company aims to create a global community for people to share the ‘things’ they find interesting, it also facilitates user-generated pictures and videos with comments and ratings. In 2012, the firm had raised USD 2.8 million funding in seed round. 9GAG has nearly 23 million fans on its Facebook Page and over 3.7 million Twitter followers and also has more than 9.4 million followers.

As for other plans in 2015, Chan is keen to dabble in other media experiments that can benefit the 9GAG community. With less than 30 staff on its books and an office in Asia, he added that 9GAG “stays lean,” which helps its money go further.