Global Hinduism is not homogenous. Usually in the process of adjustment to the Western consumer Hinduism transforms to a large extent. Although the founder of ISKCON was not ready to make a compromise with Western worldview and religiosity, ISKCON became one of the most popular forms of Western Hinduism. The article answers the question why the doctrine and religious practice of ISKCON, rooted in Caitanya Vaishnavism, have experienced just a slight transformation and at the same time are so popular among Europeans. It happens because the theological system of Caitanya Vaishnavism is rather close to Christianity and hence is recognizable to the bearers of Judeo-Christian legacy. On the other hand ISKCON incarnates the necessary anthropological interpretation or transformation of abstract theological ideas.