There is absolutely no reason upstart digital companies have to supplant established firms. There is no reason new businesses have to be the only engines of innovation. The problem, according to David Rogers in his book The Digital Transformation Playbook: Rethink Your Business for the Digital Age, is that—in many cases—management simply doesn’t have a playbook to follow to understand and then address the competitive challenges of digitization. This book aims to fulfil that role, helping you understand, strategize for, and compete on the digital playing field.

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