2001 - An enduring vision

In order to keep pace with its growing success, in 2001 the company opened the new Manufacture de Haute Horlogerie Piaget in Plan-les-Ouates, just outside Geneva. This event consolidated a visionary integration strategy already undertaken by the company in the 1960s. This high-performance facility, regrouping both watchmaking and jewelry crafts, complements the historical site in la Côte-aux-Fées where the movements are made. At the same time, Piaget continued to invest in the domain of research and development.

Within barely a decade, almost 30 new movements were to be created, including some of the most prestigious horological complications, and notably a tourbillon, a dual time-zone flyback chronograph, and a perpetual calendar. Meanwhile, jewelry watches were endowed with innovative concepts adding further sparkle to the natural radiance of diamonds.

All these masterpieces are entirely in line with Piaget's proverbial inventiveness and emphatically reassert the founder's motto: "Always do better than necessary."