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Big Email Marketing from Big Response

We’ve got another familiar face popping up on John Chow dot Com again. Perhaps you already know about Mitchell Harper from his old blog. Maybe you’re more familiar with the company that he co-founded, Interspire.

Well, after a year’s absence from ordering a review on John Chow dot Com, Mitchell “Harpz” Harper is back with a new product. As its name implies, Big Response is a program that will help you get a big response from your potential customers. Can you guess how it does that?

Why Email Marketing?

Seeing how Mitchell Harper is already well-ensconced in the world of email marketing, it should come as little surprise that Big Response tackles this world as well. According to the main page on the site, “Email marketing drives sales. Period!”

Some people may say that email newsletters are a thing of the past, but they are just as (if not more) lucrative today than they have ever been. Speaking for myself, I subscribe to the email newsletters (e-flyers) of a couple major electronics retailers, as well as the John Chow dot Com newsletter.

The key advantage to email marketing is that it’s a passive experience. The potential customer doesn’t have to actively visit your site or subscribe to your RSS feed, because your targeted updates are sent directly to their email inbox. This helps with continued brand presence and the promotion of your latest content, sales, or whatever else you’re trying to promote.

Personalized Emails and More

It is important to have good management software when you embark on an email marketing campaign. You could try running it from your regular email client, but you’ll quickly learn that this simply does not suffice. It’s too slow, too unorganized, and too inefficient. Big Response sounds like a much better solution.

While there are certainly other selling points, Big Response focuses on four main features: build your subscriber list; create professional HTML emails; send personalized messages; and track open and click thru rates for emails.

A nice feature is being able to send personalized HTML emails. Instead of “Dear subscriber”, it’d read “Dear Michael.” Further still, you can target the list and message based on criteria like age, sex, and geographic location.

Tracking Your Performance

The Big Response user interface is organized by a series of tabs near the top of the window. These guide you through the various sections, like those handling contact lists, custom fields, and autoresponders. This appears to be very intuitive and simple to follow. Don’t worry. Support is close at hand if you need some help. Big Response is a part of the Interspire portfolio, so you have access to all of its resources.

Just as you need to track the traffic coming in and out of your website, it is important to track the performance of your email campaign. Big Response can do that too. You can keep an eye on the number of contacts, number of unsubscribes, number of click-thrus, and so on. This helps you tweak your campaign to gain greater success.

Pricing and a Free Trial

The pricing plans for Big Response are based on the number of email messages that you would like to send out each month. For example, if you think that you’ll have 100 subscribers and you send out a weekly newsletter, then you can expect to send 400 messages. This would barely squeeze in under the cheapest ($10/month) plan.

Ramping up from there, up to 1000 emails costs $15 per month, up to 2500 emails costs $29 a month, and so on. You can upgrade (or downgrade) at any time. The largest plan on the site accommodates 100,000 emails a month for $649. If your needs exceed this, you’ll need to call for prices. These are in Australian dollars.

Not sure if Big Response is for you? Try them out with a free trial. No credit card is required and you have access to the full functionality of this email marketing software. You are only limited to 100 emails, but it gives you a taste of what to expect.

LOL are you serious? Interspire are massive compared to GetResponse so I doubt it. Last time I chatted to Mitch they had 25,000 customers and were doing serious 8 digit revenue so you might want to rethink that comment.

Well, not every AR is for everyone so letting us know what is new through a review or personal experience can’t be bad. It does get to a point that no matter what is out there you will stick with what works for you. I would like to see maybe a side-by-side comparison of the major AR’s. I use aweber because of what Chow and Shoe said about it. So far it has worked about great and I don’t think that the time that I have invested in it will cause me to leave anytime soon.

I know! It is very similar to other e-mail marketing agencies. I’m not really sure there is room for another e-mail marketing agency unless it is offering us something a little different. I guess I will have to check it out and find other reviews that might tell us why it is actually a bad e-mail marketing agency.

Well, I like how it has different option based upon budget. I also like the tracking ability. Seems like it cool be a very useful program. I will look into it and see what it may offer. Thanks for the info!

This product continues on the current trend of having more items of communication personalized and customized to send to each person. The program fills in the role of adding more subtle nuances that add more of a human aspect to what would normally be a more cut-and-dry messaging procedure.

I’m not too sure If i am a big fan of email marketing.I guess if you do an email caption, this is a good method, but I am still kind of not convinced about the results. I usually do craigslist email marketing.

I found an autoresponder service -allowing you to send unlimited emails- that you simply install onto your site except w/o monthly fee…but you can only get it along with other highly needed IM TOOLS from the FREEUltimate SuperTips eBook.

"How I Went From Zero to Over $100,000 a Month"

The Original Dot Com Mogul

John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the probably yo’ daddy foundation...

John Chow rocketed onto the blogging scene when he showed the income power of blogging by taking his blog from making zero to over $40,000 per month in just two years.