Concept: This one’s pretty self-explanatory for a perpetually-and-proudly drunk Brooklyn band whose press shots are set in the Greenpoint Tavern.

I got a quote anyway: “I spoke to Christy,” writes Paul Hanly, the press guy over at Cheeseburger’s label Kemado, “He said he wanted to have the flier be a drunken frat party photo turned into Friday the 13th. Kinda like the ultimate out-of-hand situation.”