No need to struggle to make the right decision – with a holiday in Innsbruck and its charming holiday villages you get the best of both worlds: the city AND the mountains. Where else can you take a designer cable car from a historic city centre that whisks you up to 2,000 metres altitude in less than 20 minutes? Only in Innsbruck, the Capital of the Alps.

This amazing experience is the result of Innsbruck’s recently reconstructed Nordketten cable railways, which take you up to Austria’s largest nature reserve the “Naturpark Karwendel” and to your starting point for high-alpine hikes. At 730 km2 this nature reserve features some of the most impressive scenery in a region where unspoiled landscapes and genuine hospitality live side by side.

‘Après-hike’ entertainment options are many and varied in the capital of the Alps. Music lovers enjoy Innsbruck’s free summer festivals like the Innsbruck Promenade Concerts, which fill the air of the Imperial Palace’s inner courtyard with beautiful waltz melodies, or the New Orleans Open Air Festival, offering popular jazz and swing tunes at the banks of the river Inn.

Or take a stroll along through one of Europe’s most beautiful city centre, which represents the perfect symbiosis of rugged Alpine nature and modern urban lifestyle. Although down town Innsbruck with its Baroque and Gothic buildings may be 800 years old it’s more much more than just an historical city – it’s also young vibrant, brimming with university students and cutting-edge architecture.

One of the great pleasures of being on holidays is to browse the local shops, looking for something that feels just right, a truly special souvenir able to evoke memories of endless days of carefree leisure. How about taking home Innsbruck’s exclusive fragrance Acqua Alpes Perfumes or checking out stunning crystal creations at one of the world’s largest Swarovski stores.