Tasty Waves serves up treats on Main Street in New Milford

NEW MILFORD >> Tasty Waves, a new business on Main Street, is serving up cool treats, with a twist.

"It's a frozen yogurt café," said Michael Terry, pointing out that the word "café" spells out the difference.

Tasty Waves offers not only 12 flavors of ice cream and more than 40 toppings, which present a myriad of ways for customers to "customize" their treat, but also desserts from the American Pie Company in Sherman and selections of coffee, tea and hot chocolate that one might expect to find at a café.

Mr. Terry, whose business --Premier Asset Finance Group, Inc.--is located on the second floor of 7 Main St., over the Tasty Waves shop, said that his "primary role" was finding a good location for Tasty Waves.

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"We were looking around," he said, and when the Gregory James Gallery moved out, "I didn't think we'd find a better spot.

"Location, location, location," Mr. Terry said of the shop, which faces the Green and is adjacent to Tivoli Restaurant, "and besides, I have worked with the landlord for years."

However, "the family-owned and operated business," he said, "is actually my wife's [Patricia] and her family's."

Mrs. Terry was not available for comment. Her husband noted, however, that she had attended YoCream University in New York, referring to an intensive conference about starting and operating a frozen yogurt business.

The six machines serve up standard flavors and some special flavors that are rotated every few weeks.

"In addition to the toppings, fresh whipped cream is available to top them off," Mr. Terry said.

Tasty Waves endeavors to offer "a good cup of coffee," he said, acknowledging that what constitutes "good" is a matter of personal taste. Its supplier is Simpson & Vail in Brookfield, which will custom blend for the shop, "and we can continue to refine what we offer," Mr. Terry said.

Tasty Waves is open Sunday through Thursday from 11 a.m. to 9 p.m., with later openings, until 11 p.m., Friday and Saturday. The shop can seat about 30 people inside.