9. Odoo’s Link Tracker ➔ Track all your marketing campaigns from the first click to the final sale ➔ Use actionable data to make smarter marketing decisions ➔ Know where your most valuable customers come from

4. " " Half the money I spent on advertising is wasted ; The trouble is I don’t know which half . Introduction John Wannamaker, American businessman

5. " " John Wannamaker, American businessman - 1880 Half the money I spent on advertising is wasted ; The trouble is I don’t know which half . Introduction

7. " " Study from Fournaise Group Marketing 80 % of global marketers struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities . Introduction