Mgr, Digital / Multi Channel Marketing

5 - 7 years experience •

Salary depends on experience

Posted on 04/18/18

Confidential Company

TX

5 - 7 years experience

Salary depends on experience

Posted on 04/18/18

14729

Job Description

Job Summary:

As the Manager, Digital/Multi-Channel Marketing the responsibilities will be to play a pivotal role in channeling our wound management capabilities to make a positive impact on saving people’s lives. This role will assist the Director Digital Content in leading and driving the US Launch and OUS implementation of Acelity.com and its subsidiaries. This role requires the candidate to be both a Digital marketing subject matter expert as well as a business partner for content strategies across the entire Acelity portfolio of mobile device, apps and web platforms.

Lead projects to overhaul and continually optimize B2C and B2B digital platforms – including websites, portals, and apps – for optimal user experience, conversion, and engagement. Interface with Sales, Marketing, IT, and others to build out and manage requirements, budget, and resources.

Drive innovation while adhering to aggressive timelines.

Act as internal subject matter expert on digital platforms and tools, creating and presenting training materials to the Sales Team, Customers, and more.

Collaborate across the broader organization on data integration, user experience optimization, and more, to enhance the single Brand experience while optimizing experiences across the Company/Portfolio for Consumers, Providers, and Sales Representatives.

Produce insightful monthly reports to show the performance of platforms and tools. Make recommendations for enhancements, optimizations, and retirements based on data.

Consult with and manage agency partners, internal resources, and contractors. Project manage their efforts and strategically guide them to align with broader business goals.