"This book covers mediation analysis - the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers coverage of introductory and advanced material as well as conceptual and statistical information. This book is appropriate for any course in Regression and Correlation, Sociological Research Methods, Quantitative Research Methods, or Quantitative Techniques in business and management, psychology, political science, and public policy departments."--BOOK JACKET