How Content Strategy Fits Into the User Experience - LavaCon 2013

How Content Strategy Fits Into the User Experience - LavaCon 2013

Presented at LavaCon 2013 in Portland, OR, USA

In this session, Nick Finck will explore the topic of content strategy and its role in relation to the overall user experience. This is a high-level talk on seeing the bigger picture of what it means to ensure your customers have a good experience and what is necessary to achieve that be it for websites, mobile apps, in-store, in-car, or in the living room. He will explain how to integrate content strategy into your existing digital design practice and beyond.