Tactics for Targeting and Engaging the Most Relevant Influencers

No longer is influence limited solely to the media. In our socially charged communications environment, anyone – from journalists and bloggers to practitioners and consumers – has the opportunity to be an influencer. Listen as we take a deeper dive into the topic of influencer targeting, highlighting case study examples and providing tactical tips to help you build relationships with the influencers who matter most.

Join PR Newswire for this FREE webinar as we take a deeper dive into the topic of influencer targeting, highlighting case study examples and providing tactical tips to help you build relationships with the influencers who matter most.

On Demand Webinar: Approximately 60 minutes

During this webinar, we will discuss:

The makeup of influencers today

Why listening is fundamental to effective targeting

Methods for identifying, targeting & engaging your social influencers

The essential role of an agile communications approach

*Note: During this webinar, we will be utilizing PR Newswire’s Agility communications platform to showcase various targeting tactics and methods.

Presenters:

Michael Pranikoff, Global Director, Emerging Media, PR Newswire

Jacqueline Anderson, Director, Social Media and Text Analytics, J.D. Power and Associates