iOS 11 introduced an additional keyword indexing field to app’s metadata. Keywords from the Subtitle are indexed by the algorithm and have a lot of weight. We recommend to use all available 30 characters by explaining your app using relevant keywords.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

Your app's last version was released on May 25, 2019. It is important to regularly update your app. Best practices recommend to update your app every 4 to 6 weeks. This means fixing reported bugs, improving existing features, launching new features etc. Keep an eye on users' feedback. The next great features may already be asked by many users.

Make Transfers and Payments • Transfer funds between your Wells Fargo accounts and to other financial institutions • Securely send and receive money with friends and family using a mobile number or email address with Zelle®⁴ • Pay your bills with Wells Fargo’s Bill Pay service

Help Stay Secure • Visit the Security Center to report fraud and learn how to help keep your accounts safe • Configure and receive near real time alerts • Get notified of suspicious activity with text or email alerts • Get easy access to your FICO® Credit Score

Contact Us • Email appstorefeedback@wellsfargo.com • Ask on the Wells Fargo Community: https://www.wellsfargocommunity.com/ • Locate one of our 13,000 ATMs or approximately 5700 retail banking branches near you via GPS • Set up an appointment to meet with a Personal Banker _____________________________________________________________________________________ 1. Only certain devices are eligible for enrollment in Touch ID sign-in or Face ID 2. While all Wells Fargo ATMs have one-time access code technology, some ATMs are located within secure locations that may require customers to swipe their cards for entry. 3. The Wells Fargo Mobile® App may not be available in Spanish to all Wells Fargo customers. Not all products and services are available in Spanish. 4. Mobile numbers may need to be registered with Zelle before they can be used. Available to U.S. based bank account holders only.

DEPOSIT PRODUCTS OFFERED BY WELLS FARGO BANK, N.A. MEMBER FDIC.

INVESTMENT AND INSURANCE PRODUCTS: NOT INSURED BY FDIC | NO BANK GUARANTEE | MAY LOSE VALUE.

It is important to repeat your most important keywords across your app's metadata to increase your organic rankings on those words. Edit your app description and check the keyword density using our Keyword Character Count

App Ranking History

Track your app's Category and Overall ranking history over time.

Your App rankings depend on many elements such as total number of downloads, download velocity, conversion and retention rate, reviews and ratings and update frequency. Learn more on how to track, compare and improve your category rankings in our Analytics feature.

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