UK Sausage Week replaces cancelled British Sausage Week

15/08/2017 - 10:58

Meat Management Magazine has launched UK Sausage Week (30 October – 5 November), following the announcement that the Agriculture and Horticulture Development Board (AHBD) will not be running its annual British Sausage Week this year.

Designed to help boost trade through a range of ideas and activities, the event will take place from 30 October until Bonfire Night, 5 November, with a celebratory lunch on 30th October to crown the winners of its sausage competition. Companies can submit a total of four products across the six categories, including: Independent Butcher – England, Independent Butcher, Best Foodservice Sausage, Best Supermarket/ Multiple Retailer Sausage, Best Manufacturer Own Brand Sausage and UK Supreme Sausage.

Graham Yandell, publisher of Meat Management magazine, explained: “Many in our industry feel the trade should still be supported with a major sausage event and we at Meat Management are ideally placed to provide the infrastructure for promotion and events.

“Plans are underway for a celebratory lunch to take place at Plaisterers’s Hall on 30th October, which will highlight many of Britain’s best sausages, recognising winners from all around the country and of course the overall Supreme UK Champion. Retail butchers, multiple retailers and manufacturers will be recognised and we now have the judging infrastructure in place which will feature a large team of experienced judges under the direction of chief judge and Liveryman Keith Fisher, the well-known chief executive of the Institute of Meat.

“We are looking at some interesting ideas to raise the profile of sausages over the seven day period, with useful content designed to celebrate and promote the UK’s sausages appearing in Meat Management magazine and online. Our last day is Bonfire Night – and of course bangers and Bonfire Night is a perfect fit.”

For more information or to enter the sausage compeition, visit: http://uksausageweek.com.