Consultancy and research

With Guy Parker from the Advertising Standards Authority (ASA), and hosted by Digital Strategy’s Danny Meadows-Klue | Piccadilly, London W1

Just three working days before the expected ‘go live’ on 1 September 2010, Guy Parker – ASA Chief Executive - will outline the extension of the ASA’s remit to cover marketers’ own marketing communications on their own websites/social network pages. Having been involved heavily in both the thinking behind the remit extension and the industry’s detailed preparations over the past two years, he will share his views on the challenges the ASA and businesses will have to overcome. And he’ll also touch on the importance of managing the expectations of consumers, some of whom may wrongly think that the ASA new powers extend to the entire Internet. Why extend the remit? How will the ASA distinguish between online advertising and editorial? How will jurisdictional issues be addressed? How will the ASA’s work be funded? How will the ASA enforce its decisions against recalcitrant website advertisers? And, crucially, what does this mean for website marketers? Guy will attempt to answer these questions and more over the course of the evening.