Ama Votes To Seek Law Barring All Forms Of Tobacco Advertising

WASHINGTON — The American Medical Association voted Tuesday to encourage legislation outlawing all forms of tobacco advertising, ranging from print promotions to sponsorship of sports events.

The AMA, already on the record as opposing the use of tobacco products, has set a goal of achieving a ``smoke-free society`` by the turn of the century.

The medical group`s stand is expected to spark a major confrontation with the industry and media that accept tobacco ads. ``I think it`s safe to say it`s going to be a very large battle,`` said Dr. Lonnie Bristow, an AMA board member.

The resolution calling on the group`s 258,000 member-doctors to encourage and support legislation banning all tobacco ads, endorsed by the AMA`s board of trustees, was approved by its governing body, the 371-member House of Delegates.

The voice vote was overwhelming, although the North Carolina delegation objected on grounds the ban would violate the industry`s free speech rights.