Cedric Kiefer: Klarna Data Wall

ADC Young Guns 11 winner brings data visualization to life for Swedish company.

Data visualization can always be a big challenge, and even more so when done in real-time. Fortunately Berlin based designer and ADC Young Guns 11 winner Cedric Kiefer and his studio onformative were up to the task for Klarna, a Swedish based payment system company.

Klarna offers online payment in fifteen countries, with over a hundred thousand transactions a day. Starting with analyzing this huge data set, looking for potential stories, Cedric and his team developed a narrative that visualizes these transactions from different perspectives.