Email Campaign Features

eDirective Email Marketer includes professionally designed email templates that have been tested to work with all email clients including Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc. You can use these templates to design a custom email template for your client or you can even upload your own email templates.

Create custom fields to capture additional details about people subscribing to your clients mailing lists, which they can then use to personalize the subject line and content of any emails they send out through eDirective Email Marketer.

Your clients can use the built-in professionally designed email templates when creating a campaign or you can upload your own HTML email template that you've designed for them directly from the eDirective Email Marketer control panel.

It's easy for your clients to use eDirective Email Marketer's built-in campaign editor to create visually stunning newsletters, promotional emails and flyers. If they can use Microsoft Word, they can use eDirective Email Marketer and one of the integrated templates to create an email campaign in around 20 minutes.

After your client creates his/her email campaign, it can be sent now or can be scheduled to send at any time in the future using eDirective Email Marketer's built-in scheduling wizard. You can even notify the client automatically via email when sending starts and finishes.

Not every client will want to use eDirective Email Marketer's campaign editor so that's why we've included 3 different ways to import content for an email campaign: use the editor, upload a file or import a file from a web site (as pictured).

eDirective Email Marketer gives you the option to create HTML-only, text-only or multipart (HTML and text) emails. When you choose multipart eDirective Email Marketer will automatically deliver the most appropriate format to each subscribers inbox, depending on whether their email client can display HTML emails or not.

eDirective Email Marketer can archive all sent email campaigns into individual RSS feeds for each mailing list. You can then use a free tool such as Magpie RSS or create your own code to display a campaign archive on your clients site.

For each email campaign you can enable/disable link click tracking and email open tracking. You can also embed images as attachments along with each email so recipients aren't prompted to display images by their email client.

For each email campaign your clients send, you can see exactly how many people opened their email, how many people unsubscribed, which links they clicked, email forwarding statistics and more. eDirective Email Marketer's campaign reporting features are simply unmatched.