A step-by-step guide to Twitter Alerts

Using a specialized Tweet composer, craft a Tweet and tag it as critical from any computer or mobile device.

This critical Tweet will be instantly delivered to your subscribers as a push notification or text message, putting your must-know information directly in front of them.

In addition to getting distributed directly to your subscribers’ phones, Twitter Alerts are designed to draw attention, standing out from other Tweets on your followers’ Timelines and across twitter.com and the Twitter mobile apps. Just like other Tweets, Twitter Alerts can be retweeted, favorited and replied to, expanding their reach beyond your direct followers.

Twitter provides you with an easy-to-remember custom URL — for example, twitter.com/fema/alerts — where people can sign up to receive your Alerts.