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Nokia, the global leader in mobile phones, and more than 800 Java professionals and software developers will be meeting on the 9th and 10th of March at the Intercontinental City Stars for the biggest Java Development Conference (JDC) in the Middle East and Africa.

“We driving innovation throughout our entire portfolio, from smartphone experiences to ever smarter mobile phones,” said Sherif Barakat GM. “With the Java Developers Conference (JDC) as the biggest and most important meeting place for software developers in Middle East and Africa, we are very excited to announce the launch of our new QWERTY and exciting campaign in Egypt to celebrate the Nokia Asha family: The Nokia Asha 303, Nokia Asha 302 and Nokia Asha 200.”

Nokia has recently unveiled a bold portfolio of innovative devices , services and accessories, including three new mobile phones which feature stylish design, a rich social experience and location-aware technology. The Nokia Asha range clearly blurs the line between smartphones and feature phones, offering QWERTY and touch screen experiences, combined with fast and easy access to the Internet, integrated social networking, messaging and world-class applications from the Nokia Store.

Nokia will be hosting two sessions at the Java Development Conference led by Nokia experts. The “Nokia Developer Offering” will providing tools and opportunities for local developers while the “Nokia Software Development Kit Technical Introduction” panel will provide the tools that users need to build desktop, embedded and mobile applications from a single install.

Through these sessions, Nokia will be featuring powerful mobile platform features for development opportunities in Nokia’s S40 devices in Egypt for 2012. The Series 40 platform is a software platform and application user interface, it is by far the most widely used mobile platform found in hundreds of millions of devices.

“We strongly believe in the young Egyptian talent pool of developers and supporting them is one of our main objectives. Local developers and entrepreneurs have the necessary skills combined with local knowledge to create appealing and affordable services that will in turn help them generate revenues through our expanded range of application developer revenue tools. We would like to encourage local application developers to come- up with new apps for our all devices and the new launched Asha family,” Concluded Barakat.

Derived from Hindi ‘hope’ – Asha signifies Nokia’s focus on positive user experiences and connecting millions of people to new opportunities that help them reach their aspirations. A locally -driven fun campaign “Doos Ma3 QWERTY!” is being launched this week across all Egypt. For more info please check out our:

Nokia Asha 303 is a stunning phone designed with sophisticated materials and metallic finishes. It combines a large 2.6” capacitive touch screen with a high quality QWERTY keypad. The Nokia Asha 303 is built with Internet and social networks ease in mind. The device harnesses a powerful 1Ghz engine, 3G and WLAN to deliver a fast Internet experience. Social networks, email and IM are at the center of the experience, easily accessible from the homescreen. The Nokia Asha 303 is powered by the cloud-based Nokia Browser, which by compressing the web by up to 90%, provides higher speeds and a more affordable access to the Internet. Entertainment and applications are also a core part of the Nokia Asha 303 offering. Angry Birds Lite, the popular mobile game, comes preinstalled, together with support for other globally relevant applications such as Facebook Chat, Whatsapp messaging and the latest release of Nokia Maps for Series 40

Nokia Asha 302

The beautifully designed Nokia Asha 302 is a premium QWERTY device. It delivers a mobile office experience with push email and calendar, and contacts synchronization under the Mail for Exchange support – a first for Nokia Series 40 devices. It ccombines quality materials and premium aesthetics and has Metallic keys and real metal touch points all around the phone and Navi key for great scrolling with light for missed event notifications. It comes in unique and elegant colors. It offers premium Messaging with full QWERTY keymat for easy text input and ssupports Mail For Exchange - Stay connected to your work emails Ot offers social networking with fast, one-click access to social networking services, view live updates and alerts directly on homescreen and easy posting and changing of status updates.

Nokia Asha 200 The Nokia Asha 200 is Nokia’s latest dual SIM phone with Easy Swap functionality, allowing consumers to easily change their second SIM without switching the device off. It is a fun and colorful QWERTY phone designed to meet the needs of young, urban consumers who want to constantly stay in touch. The Nokia Asha 200 features integrated social networking, email and IM, adding RenRen, Orkut and Flickr support. Nokia Asha 200 makes it possible to carry thousands of songs with support for 32 GB memory cards and providing a battery for an amazing 52-hour playback time. The price will vary by market and operator.

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Background information

Established in 1871, Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world.

Established in 1871, Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world.

Contact Information:

Hill & Knowlton is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 79 offices in 44 countries, as well as an extensive associate network.

Hill & Knowlton is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 79 offices in 44 countries, as well as an extensive associate network.