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Fast… Pray… Give Up Envelopes. That’s the new Lenten tradition for parishioners across the country who are embracing eGiving for their generous offertory and Church support.

“As parishioners practice their Lenten sacrifices during Lent, this year we are inviting church families across the country to make a permanent switch away from offertory envelopes and towards eGiving,” says W. Brian Walsh, founder and president of Faith Direct, the leading eGiving provider for churches nationwide.

A new Lenten campaign led by Faith Direct encouraging parishioners to give up envelopes is having an impact across the country, with eGiving user numbers on the rise. Key points being emphasized by Faith Direct parishes through this campaign include:

eGiving helps provide churches with consistent support month after month so they can better budget for and sustain their ministries.

eGiving helps parishes save money and protect the environment by eliminating the cost of providing envelopes and other paper resources.

By giving up envelopes, parishioners are making a lasting contribution to a more cost-effective and efficient way of collecting donations.

This Lenten campaign is part of the complete communications plan Faith Direct provides to participating parishes, including direct mail, email, promotional messaging and social media strategies. This marketing expertise is a hallmark of the Faith Direct program, and helps lead parishes to the highest levels of participation among eGiving providers – adding more value to what is already the most cost-effective eGiving program on the market. In 2014, 35% of Faith Direct’s new parishes switched from another provider to save on costs and maximize Faith Direct’s pioneering strategy.

As families nationwide celebrate the Lenten season, Faith Direct’s success in helping parishioners give up envelopes can add a unique perspective to stories on overall trends in church giving, faith-based marketing, parish finances, conservation in church communities, and stewardship and engagement among religious families.

Faith Direct President W. Brian Walsh is available to discuss any of these topics as well as this new campaign to inspire church families to give up envelopes. To schedule an interview, please contact Faith Direct at (703) 519-5710 or via email here.