The chain has four branches and is opening two in Glasgow next year. It aims to have 50 outlets in the UK within five years. Between 5 and 10 per cent of the company is up for grabs as it looks to raise between £200,000 and £400,000 from investors.

Moulton said: ‘I’m backing La Favorita because I believe in its product and its management team. Like many good small UK companies it would find it difficult to raise finance using traditional routes.’

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La Favorita’s chief executive, Kenny Scott, said its vision is to be ‘the best, largest and most trusted pizza delivery company in the UK, building on our reputation of producing only a premium product.’

Investments in the business through InvestingZone qualify for the Enterprise Investment Scheme, which is designed to help smaller, higher-risk companies to raise finance by offering a range of tax reliefs to investors who buy new shares in those companies.