We used to discover what-to-buy ideas via “experts”. Malls, catwalks, or magazines, they all “helped” us narrow down what-to-buy. Remember those times?

Now we are learning to trust one another more than the “experts”. Good times are coming!

Now, we are all tastemakers. We are looking at each other to discover new cool stuff we want to wear. And girls all over the world are documenting what they wear each day. They are sharing pictures of their outfits with everyone. We are all inspiring each other.

"Shop the look" aims at helping you decide what-to-buy, via people like you. You’ll see where other girls buy their clothes, and also you will get an idea of how those clothes might look on you.

Did you know that 80% of the looks on Chicisimo includes brands that are not in the Top 20? Lots of diversity here, and we love that. Explore it! “Shop the look” will evolve with your feedback, so if you have any ideas please email us!

* If you are sharing your own looks, you know how this works: when you upload your look, you can include links. Please include only direct links to the product pages of whatever you are wearing.

* If you are a brand or a store, and you are doing cool things with your community, please get in touch. We need to invent the future together.