PRINT + OUT OF HOME

Grace this Space - The Socially Powered Wall

We created a month long out of home campaign, where we took over a huge wallscape in Brooklyn and asked Grace to reach out to her fans through Twitter and Instagram asking them what they want to see her do. She presented two options and her fans decided what would get painted on to the wall the following week.

The starting phase -

The Choices: Couch Potato or Party Animal

We got a ton of digital engagement and IRL fan love too!

Behind the Scenes Process Film

Awkward Digital Billboards

We wanted to mess with people, by making ads that looked like static print, but then came alive, catching people off guard. Breaking the 4th wall.

Stinky

Call Me

Bee Attack

Sleeps

Penn Station Digital

We created silent video assets to run on this gigantic ad placement in one of NY's busiest areas. How do we cut through? This is how: