By Eric Savitz

Apple (AAPL) shares are making a nice move after hours, apparently in response to a talk COO Tim Cook gave a little while ago at the Goldman Sachs tech conference in Las Vegas. I’m trying to track down a transcript or a playback; no luck so far. However, the talk was covered by live by MacDailyNews, which will have to do for now. (Update: I listened to the call, and can confirm that he said it.)

(A spokesman for Apple tells me that a playback should be on the Apple IR web site soon; I will add a link once they have it live.)

Update: There is a link here; I can’t seem to get it to work through our fire wall, but I’ll try it again from another spot shortly; please let me know if you successfully launch the replay.

A few tidbits from the MacDailyNews account:

He was bullish on Mac: “huge headroom,” iPhone: “enormous potential,” iPod: “transforming into first mobile platform” with the Touch, and AppleTV “potential exists for enormous opportunity.”

Lower price on Shuffle should help sales in emerging markets.

To Apple, iPod does not feel like a saturated market.

On track for 10 million iPhones in 2008.

iPhone unlocking shows pent-up worldwide demand.

Did not rule out selling unlocked iPhones; will roll out in more markets.

In after hours trading, Apple is up $4.54, or 3.7%, to $127.50; the stock was up $3.81 in the regular session.

UPDATE: So, the link works fine. And MacDailyNews did a pretty nice summary of the call; the confirmation on the iPhone sales goal is correct.

Here are some additional tidbits:

Cook said they can grow the Mac even if the PC market were flat, since the target is to switch Windows users over. He says the AppleTV market is not is the same realm as its other three businesses, but that “our gut” tells us there is something there.

On exposure to the consumer economy, Cook says he’s “stopped watching TV, totally…except for AppleTV, where I can watch the movie of my choice.”

On possible saturation of the iPod, he notes that units grew 5% year over year in the December quarter, with 17% growth in revenue, the highest in a year. Cook notes that he put energy into the launch of the Touch, to extend brand into being the first mainstream WiFi mobile device. They added to that with new mail and other software. The SDK next week will broaden it further. Shuffle did not do as well last quarter. Shuffle was down 17% globally, and more than that in the U.S. Shuffle pulled units down; Touch pulled ASP up. They, of course, took down the price of the Shuffle recently. Dropping entry price makes it more affordable to more buyers. Last quarter in U.S. 40% of iPods sold were to people who did not own one previously…does not feel like a saturated market, he said. Although units were flat in the U.S. Part could be the economy, part the Shuffle issue; part could be other issues.

The iPhone has the highest customer “sat” of any product ever shipped. They will talk about third party apps for the iPhone at the event next week.

On the difference between the activated phones and the total number sold – the missing iPhones – he says Apple has rolled out iPhone in four markets – U.S., U.K., Germany and France. Then they will apply learnings to future markets. The 4 million units over first 200 units gave confidence they are right on track for 10 million units in 2008 – as noted above. Demand for iPhone is so intense in markets where we are not officially selling, people are shipping them out of the country and using on other carriers. Shows a lot of world wide demand. He also says some phones sold late last year were not immediately registered.

He says they will roll out more European countries this year, and will roll out Asia this year. He also says they could use different business models in different markets. Carriers see it as a way to raise ARPU, a revolutionary device that gets people interested in using data. How many people really browse on a phone if they don’t use an iPhone: not that many, he says.

Apple in 2007 surpassed Dell as the number one supplier of portables PCs to the education market.

Target market for the air Air? Road warriors, professors, student, person on the go. We put the things in there that we think people really desired.

AppleTV: right now it IS a small nichey product. But we believe it is an area that could be big for us. But its not now.

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There are 72 comments

FEBRUARY 27, 2008 5:36 P.M.

chris wrote:

Bears are going to get crushed thrusday.

FEBRUARY 27, 2008 5:42 P.M.

dan wrote:

i guess it's time to short tommorow

FEBRUARY 27, 2008 5:43 P.M.

apple rules wrote:

I hope it's not too late to buy back more aapl shares.

FEBRUARY 27, 2008 5:43 P.M.

ssross wrote:

All it takes is AAPL to tell its story. Every time an exec speaks, the stock will climb. When, ultimately, earnings are next reported, AAPL will really fire up.]
116 was the buying opportunity. Next stop 200.

FEBRUARY 27, 2008 5:44 P.M.

Robcal wrote:

I still can't get over the fact that Apple's share price is so heavily dependent on the iPhone. I guess it's because of the higher profit margins as compared to Macs or any of their other products. Then you could also argue that there is a higher probability of greater sales with the phone versus their other products. Interesting nonetheless.

FEBRUARY 27, 2008 5:45 P.M.

AAPL - The greatest and the most innovative company of our time. wrote:

Will you sleep tonight, Eric? What about your buddy, Toni Suck-on-egg(y). I guess he now has egg(y) on his face. LOL.

FEBRUARY 27, 2008 5:46 P.M.

apple rules wrote:

Because iphone is the best tech toy ever invented.

FEBRUARY 27, 2008 5:50 P.M.

John L. wrote:

If it were bad news that you were writing about without confirmation, you would soon be eaten alive. I nevertheless note the possible prescience in my post to your earlier piece, where I suggested that the enterprise fix would allow Apple to reach the 10 million. BTW, I cannot believe they pay you enough for this.

FEBRUARY 27, 2008 5:51 P.M.

mj wrote:

Old news. Sell the rally.

FEBRUARY 27, 2008 5:52 P.M.

bluesky wrote:

Thanks for the report Eric, sincerely

FEBRUARY 27, 2008 5:53 P.M.

Big AL wrote:

Thanks Eric,
I have been trying to access the APPLE transcript also without success. I guess my previous comments on selling unlocked I-PHONES isn't all wrong. There just had to be more than the 3/6 meeting. AAPL mgt finally threw their shareholders a bone after a 2 month tanking.

FEBRUARY 27, 2008 5:56 P.M.

J Defense League wrote:

We will continue to short them until the Saudi prince bleeds to death (he has lost over $20 million since he started buying at 170)

JDL never again

FEBRUARY 27, 2008 5:58 P.M.

Rob L wrote:

I doubt this is going to be a straight shot up yet, but we'll definitely see $200+ again sometime this year.

FEBRUARY 27, 2008 6:03 P.M.

Jack wrote:

JDL, you moron. The Saudi prince bought his AAPL when it was under $5 (taking into account all the splits over the years). He is not bleeding, trust me. You, on the other hand.....

FEBRUARY 27, 2008 6:07 P.M.

Anonymous wrote:

I can't wait to get me one of those macbook air.

FEBRUARY 27, 2008 6:10 P.M.

AAPLpie wrote:

Finally, some more green $$$ Apples are falling from the tree! Thanks for throwing us a bone, Cook-ie. Fanboyz of the world, unite! Let's see how long before that idiot Cramer jumps back on the bandwagon. Like I said before, I'm buying on the way back up until the price hits $150. At that point, all the clowns that bailed out earlier will be falling all over themselves to get back in and $200 will come quick again. iPhones in China BEFORE the Olympics...not just the unlocked ones either (you remember, the ones Toni "Sherlock Holmes" tracked to a big warehouse in New Jersey!).

FEBRUARY 27, 2008 6:10 P.M.

it is actually 20millions expected, he didn't tell wrote:

you all the story, you will be surprised a big by end of year2008

FEBRUARY 27, 2008 6:11 P.M.

reasonable wrote:

Mac good, iPod cooked on growth, iPhone very shakey. iPhone has morphed from the next great apple victory to a product that is desperate for reassurance. Lock--unlock. Really a mess and not a game changer like iPod WAS. Lots of sellers at 126.

FEBRUARY 27, 2008 6:11 P.M.

Appleowner wrote:

Wow, is this really a positive AAPL article from Eric??? He must have covered his short and is now long the stock. Pump it up Eric, you joker....

FEBRUARY 27, 2008 6:12 P.M.

holly cow wrote:

Cook leaked confidential info, APPLE is rumored ready to get iPHONE in ASIA, that's where the 100million sale expectation come from in 3 years

FEBRUARY 27, 2008 6:13 P.M.

Anonymous wrote:

Eric
Your link to "a talk COO Tim Cook gave a little while ago at the Goldman Sachs tech conference in Las Vegas" launched and works just fine using Quicktime player with Firefox. I am currently listening so I haven't tried it on Safari yet.

FEBRUARY 27, 2008 6:18 P.M.

Bull wrote:

AAPLpie... Why would you stop at 150 if 200 will come quick. You belong in the Appleboy bullshit Olympics. You will dump at 130 and take your LOSS.

FEBRUARY 27, 2008 6:18 P.M.

Ben wrote:

Al Gore invented the iPhone, didn't he?

FEBRUARY 27, 2008 6:24 P.M.

anonymous wrote:

A bigger beneficiary of this news seems to be SNCR - up 10%+ after hour!

FEBRUARY 27, 2008 6:26 P.M.

interpreter wrote:

"it doesnt feel like a saturated market". This is a numbers cruncher nightmare. Whats he saying, no more real growth, but my FEELING is sales wont fall a lot??

FEBRUARY 27, 2008 6:29 P.M.

BIG AL wrote:

DOW JONES newswire now has COO Cook's positive comments highlighting that AAPL is not married to the single carrier I-PHONE marketing model. It appears mgt has seen the light. Tomorrow should be interesting.

FEBRUARY 27, 2008 6:30 P.M.

Anonymous wrote:

@interpreter
Is your short HURTING you??? I SURE hope so.

FEBRUARY 27, 2008 6:35 P.M.

prognosticator wrote:

The Chinese dont buy hype. They will build knockoffs cheaper. iPhone will sell 8-9M then falloff like a rock. Agree with reasonable, Not a gamechanger. More like Croks shoes.

FEBRUARY 27, 2008 6:39 P.M.

whatever wrote:

Ok prognosticator...if the Chinese build knockoffs cheaper, where's the iPod killer been all these years?

FEBRUARY 27, 2008 6:44 P.M.

Anonymous wrote:

@prognosticator
I presume that your short is hurting youTOO. GOOD, GOOG, GOOD. Then you are also a bonehead. YOUR cheaper knockoffs are NOT knockoffs like in the textile and watch industries. They DO NOT HAVE OS X.

The Chinese and the Indians are technically capable market that can invent their own devices. The Japan market is already light years ahead of the west in handheld device capability and flexibility. Japan just fired a satellite into space to further increase connection speed. We in the US have done nothing to catch up.

That said, the problem with China and India and Japan, for now, is Operating System. They do not yet have an operating system of their own. They are using variants of Windows Mobile, the archaic OS whose name I forgot but Nokia uses. For now, Apple, Microsoft, and even Nokia can still dominate because of operating systems. This will hold true for may be another 5 to 7 years. Once the CHinese and Indians are onto the next generation Operating System for mobile computing that rivals OS/X, then they become a real threat.

So for now, the cheap "knock off" is no threat. It is like the Malaysian Proton trying to imitate Mercedes or Chevy. Are you going to buy the Proton? Or are you buying Mercedes?

MOst importantly, and many posters here and some analysts seem to miss, is that Apple sells to the higher end market, not just the mass consumer market. Apple uses design factors, much better higher end software, higher quality and reliability and performance to sell at a higher price to a more discerning and discriminating population. THat is Apple's niche.

As for "saturation", I have to laugh when I saw this. Apple's tiny market share in Mac and iPhone means the ceiling is at least 10 years away. THe curve will continue to rise fairly sharply before easing off in 10 years. I bet the plateau will not arrive until at least 12 to 15 years out and by then, new product will have surfaced.

Is Apple infallible? Nope! Is Apple doomed to succeed forever? Nope. Is Apple in trouble right now? Nope. When we all look at Apple as an investment opportunity (not day trading), we need to read between the lines, apply our own intelligence and do some real research.

Of course, I am wasting my breath here because this is just a BLOG, not a serious private investment club. WHat the heck, I enjoy sharing today.

@Tim
Thank you very much for your input. I thoroughly enjoyed it. There certainly are some boneheaded, myopic, mentally challenged DAY TRADERS that post here. Input like yours will help them GO AWAY. Again, thank you.

FEBRUARY 27, 2008 7:05 P.M.

Pete wrote:

Symbian is the OS Tim was trying to name, and his comments are solid.

FEBRUARY 27, 2008 7:06 P.M.

VSD wrote:

As I had said almost two months ago. The biggest head fack on the decade is we are in a recession and tech is dead. Now we will see the mother of all short squeezes.

FEBRUARY 27, 2008 7:13 P.M.

anonymous wrote:

Tim - just to have a serious discussion here. I totally agree with your view that apple is targeting the high end of the market, a niche. However, this at the same time weakens your non-saturation argument. True, apple has a small market share and ample room to go, if we are talking about the WHOLE market. But the real question is what is the size of this niche market. Your original arument rests on an implicit assumption that the niche can eventually grow to be the whole market, which I find unlikely. Thoughts?

FEBRUARY 27, 2008 7:23 P.M.

Rick wrote:

Bernstein Research calls themselves as "a premier sell side firm" and Eric had no problems justifying all the garbage he was acting as a conduit for. The issue here is that Eric fails to even mention that a sell side firm has goals apparently different from a long term investor. Eric indeed believed and defended the garbage. And the source for Tony (the idiot) - is a supplier. How can anal-ysts and Eric arrive at all the dooms day scenarios based on unconfirmed (by the company) information is beyond the investors. I wonder how these analysts so "underpaid" compared to CEO's act like they can dictate and want apple to adapt their thinking. If they consider themselves that good (including Eric), I would think that they will be heading a company instead of a blog.

FEBRUARY 27, 2008 7:24 P.M.

Robcal wrote:

Message to prognosticator and un-reasonable. Fall off like a rock??? Lots of sellers at $126??? What investor that's currently long Apple do you think you're going to influence to sell? If you're short like I think you are; cover!!! Now with exchange, RIMM WILL BE DOOMED!!!!!! I've played with the latest crapberry......boring as hell!!! iPhone......my wife thinks I'm on a date with it instead of her whenever we go out. However, like Eric I'm now in a 12 step program. I can't get enough of it's super-capabilities. Why do you think Google was so dumbfounded a couple of weeks ago when they found out that half of their traffic was from iPhone users??? I hope you're both still on this blog within the next few months as I'm sure us positive and serious Apple investors are going to thoroughly enjoy watching all of you Apple haters eat crow.

FEBRUARY 27, 2008 7:51 P.M.

Robcal wrote:

Awesome, BK!!!!!! LMFAO!!!!!!

FEBRUARY 27, 2008 7:52 P.M.

Rick wrote:

Are you in serious discussions on how to spin this news from the sell side analyst? I don't see you answering any of the comments this time?

FEBRUARY 27, 2008 8:27 P.M.

Suz The Q wrote:

Thank you, Tim! Great Post! Right on (accurate) with your information. Research. Yes, research one's own investment. Apple is a well-managed/operated corporation. Huge cash on the books and no debt.

FEBRUARY 27, 2008 8:35 P.M.

Reagan wrote:

Robcal,you are so right about those two clowns.Comparing the iPhone to Crox???? These Apple haters are just braindead.The future will be very bright for the most innovating company in Silicon Valley! Still, don't see 200 this year.I hope so but I doubt it.

FEBRUARY 27, 2008 8:40 P.M.

TIm wrote:

Apple products cut across traditional income groups. It seems to appeal to people who just want something that will work reliably right out of the box with minimal fuss. Add in the design factors, it appeals to a large population. We can run several scenarios using census data to estimate the population and income level to guestimate at the potential size but that is well beyond this discussion. Suffice to say, it certainly is not just 6% of the PC market. FOr the iPhones, Apple is now just taking a microscopically tiny slice of the giant global market. Just by those numbers alone, the growth potential is huge.

There are also different shades of saturation. Sony's Walkman is a perfect example of self-imposed saturation. Sony dominated the market, there were relatively few competitor so Sony never innovated and never attempted to evolve the product. The Sony Walkman is dead. If Apple does the same thing, its iPod and iPhone offering will also die the traditional "saturation" death.

Dell, HP, SOny, Toshiba and all the PC makers today do not innovate in the truest sense of the word. They just sell their PC by cheaper pricing or by adding a few features. They try to sell by their reputation, by their price points, by service, by market dominance but penetration but *NOT* by innovation. There is NO COOL factor.

Apple does not do this. Right or wrong, good or bad, it has tried to innovate. The iTouch and the track pad on the laptops are recent example. Apple's corporate strategy is one of continuing to create true value-added features and functions in its product so that there are compelling reasons to buy its product. It may not win in all categories, it will excel in the select few.

For example, why didn;t HP or Sony try to sell something akin to Time Capsule? Why did they not try to do something like Time Machine? True, one can get similar software and create similar hardware but they are not seamlessly integrated. The consumer has to put in the extra effort to make it all work. Apple takes these mundane but critical tasks and do it all for a consumer. Now back-up is a no-brainer.

With constant refresh that goes beyond just color, case design and price, with constant improvements based on true innovation, it is not easy to see saturation as we traditionally know it.

I am not saying Apple can do no wrong. All things change and the superpower of today may become the third-world wannabe of tomorrow. I am just saying that RIGHT NOW, at this moment in computing and consumer electronic history, there are no other companies that are as aggressive, as well prepared and as able to deliver well integrated product that consumers can appreciate and are willing to purchase. It could have been Microsoft, it could have been IBM or company X but right now, it is Apple.

As investors, we need to see beyond brand loyalty and put our emotion aside and know how to smartly take advantage of the current situation.

So to claim "saturation" without first understanding Apple's strategy is short-sighted. At least for me, I am holding all my shares bought at a cheap $12 when everyone was dumping at that time.

FEBRUARY 27, 2008 8:50 P.M.

Marcus wrote:

Speaking on a micro basis from asia, the demand for the iphone is unprecdent. To give you an example, I was in Indonesia last week and met up with a client of mine. The assistant who was not more than 23 had a cracked iphone. The thing is that in this market the phone goes from $500-$800 and his salary is only $400 a month. Shows you how crazy people are for phones here and that they will save up to buy something. A partner of ours is a local who bought a phone last year for $350 which is crazy considering his salary is probably only $600 and that I coming from the states have never paid that much before for a phone.

Second thing is this thing with Aaple sticking to a exclusive carrier is pissing me off. I just lost my phone and am eagarly waiting the arrival of the iphone over here. In fact if i dont hear any news at the sdk conference I am just going to buy a cracked one. The funny thing is I have no problem paying $650 for a unlock legitmite iphone. If apple thinks about it, they are getting about $15 bucks a month from T which over 2 years equals. Why don't they just jack up the unlock phone to say $600 and they can capture most of this incremental revenue immediaelty? The difference is only $170 but DCF it and there you go.

FEBRUARY 27, 2008 9:06 P.M.

Anonymous wrote:

Tim:
Thanks again. I am SURE that there are people here that will benefit from your thoughtful input about a great company instead of some that treat ANYTHING like dirt to grab a buck. They are the brain dead that try to kill the goose that lays the GOLDEN EGGS.

FEBRUARY 27, 2008 11:14 P.M.

loong on aapl wrote:

run shorter run .. it's time to cover lol
between today and march 20th Apple will rise 15-20% and someone will have to cover their short calls

that's the problem with traders they never seem to look at fundamentals and that's where they miss on the big profits..

FEBRUARY 27, 2008 11:27 P.M.

luke wrote:

Thank you Tim .. best post I read in along time
I've been with Apple for a long time, only once I made the horrible mistake to panic and sell for a profit .. since then I learned to recognize how the company works and I trust Steve Job vision.. never sold again and now I sit on a very juicy return that can absorb a 90% drop because I never stopped buying. True innovators like Apple come rarely and I am in for the ride..
can this last forever ? yes and no, it all depends on when you got in and if you have the courage to stick with them for a long time, buy when the stock is depressed especially when the fundamentals are indeed so good and hardly sell
but never sell all because this company has changed the tech world several times already and they are not stopping yet

FEBRUARY 28, 2008 12:10 A.M.

Luigi wrote:

iPhone sales will beat 10 million estimate and the stock is definately going to get its 35% back. Its gonna happen quicker than people think.

FEBRUARY 28, 2008 12:20 A.M.

bluesky wrote:

Please understand Eric, several people got trap from $170+ all the way down to $120-. So when they read any negative news on AAPL, they go ballistic and behave like wild ..animal.. I know they don't mean to say such words to you under normal condition, sincerely...sky starts to turn blue, I think

FEBRUARY 28, 2008 12:27 A.M.

Nancy Rice, MD wrote:

Eric dear,

You sound more in tune with this article than all the crapy ones before. You were on destroying Apple binge for a while. I get the feeling you are trying to restore your damaged image by changing your tone a bit about AAPL. Good thing you are shaping up now after all that beating you received on your blog. In a way I feel bad for you but you did take advantage of the poor markets and played with the sentiment of most Apple investors. Did you deserve the pounding? You tell me.

Anyway, the bottom line is that after all the positive news between later today and next week AAPL is going to climb back up slowly and surely. Dear man, please think twice before writing future articles that won’t hold water, esp. after your spoiled credibility. I wouldn’t be surpised if SEC tracks you down and indict you for your part in bringing this company down. At this price the stock is a steal.
Regards.

FEBRUARY 28, 2008 12:32 A.M.

Nancy Rice, MD wrote:

Hello Eric,
First off, my apology for hurting your feelings. I was just being honest with you.
I hope to see more positive articles from you about Apple.
I am glad you like eating apples. I love them too, in taste as well as investment. :) Good night!

FEBRUARY 28, 2008 12:47 A.M.

John wrote:

Great news about the Asia release. Based in Singapore but travel all over Southeast Asia and it is unreal how many crack phones I see. I was just in Vietnam of all places and know at least 4 individuals with an iphone.

FEBRUARY 28, 2008 1:09 A.M.

Tim wrote:

Thanks for your interest, here is my last soap-box post :). I was really upset by so-called "professionals" who wrote irresponsible articles.

I see PC makers and Microsoft like GM and Ford and Chevy. Having been in the driver's seat for so long, they grew complacent. They resort to selling gerzillion different hardware configurations, making tiny incremental changes to software, but everything is more or less the same old for the past 10 years. Just look at the UI of Microsoft's ACCESS. It looks and feels like something someone slopped together and tossed out to small business owner. We have to take it or do without.

Compare that to Apple Filemaker. Compare WORD, my long-time bread and butter application, to Apple's recent Pages. Compare EXCEL, my still much-trusted tool, to Apple's Numbers. Compare how iTune, Garageband, iPhoto, iMovie, iWeb all integrate seamlessly, via drag and drop with Pages and Numbers and you will understand what I am saying. If you do not own a MAc, go to an Apple store, ask the employees to do a demo and see for yourself. As an investor, these are some of the basic research all of us ought to do.

The spit-and-polish, the shine and bearing of Apple's software is head and shoulders above those of Microsoft. Compare an iMac to a run-of-the-mill HP machine. Before the multi-color eMac's, everyone thought grey and steel box was the only acceptable clothing for a personal computer.

So "saturation" will come to those who do nothing to address evolving and growing needs of ever more savvy computer users. If I have to buy a new computer today, and I am researching which brand to buy, I will honestly buy the one that best meets my needs and not just the cheapest bare-bone model. If that happens to be HP, HP wins my business. If it is Apple, that Apple wins.

So given today's environment, Apple will continue to rapidly deploy well-designed, well-integrated real-world solutions to address many consumer computing needs. So those who have to upgrade or replace old machines will most likely buy Apple again and again. Therein lies the KEY.

People were buying PC's and Microsoft software because they had little choice and did not know better. People are buying Apple product conscientiously and by choice.

Does this look like a company whose product has "saturated" the market?

As long as Apple can continue delivering viable and useful products that address real needs, it will keep selling.

FEBRUARY 28, 2008 1:29 A.M.

walter wrote:

Wake up!

there is the stock price.
There is a company called Apple Inc.

The stock price is whatever it is - who cares?

The Company is a brilliant, rapidly-growing dominant force.
It must really piss people off, but the iPhone is IMPOSSIBLE to copy or to chase.
What Apple has they have built over many years - the OS, the style, intellectual property.
Once you use an iPhone two things happen:
(a) you will never use a crappy Moto/Nokia/whatever again, and
(b) you will want to try that beautiful Apple OS.

Croks indeed - frickin moron.

FEBRUARY 28, 2008 1:31 A.M.

Walter wrote:

@ TIM - yes, excellent analogy with the US car makers.

Look out, here comes Toyota!

FEBRUARY 28, 2008 2:45 A.M.

DJ Demi the AAPL Shares collector! wrote:

Most of the people who use Mac are 18~25. MacBook.
When they grow old, they will stick with Macs..

Teens using iPod.. when they grow older. they will use iMac or MacBook...

simple simple~~ more and more people switch from PC to Mac. but none of Mac users switch back to PCs..

simple simple reason.... that I did buy tons of new shares at $123, $119 !!

Peace

FEBRUARY 28, 2008 7:35 A.M.

Jeff wrote:

I am not worried about iPhone knockoffs in China; brand and image mean so much here now; BMWs, California wines and now the iPhone all fit in.

FEBRUARY 28, 2008 8:21 A.M.

Nancy wrote:

When are we all going to exchange recipes? Hmmm?

By the way, I'm glad we're all getting along now and having fun. What else can we do to make the stock go up? What other sites have Eric Savitz's that need to be taught a lesson?

FEBRUARY 28, 2008 9:34 A.M.

Doris wrote:

I think Eric has undergone some corrective soul surgery lately. He knows that folks just won't tolerate unbalanced, mean-spirited, possibly illegal junk passed off either as reporting or opinion. He knows that continuing to write articles that are just wrong will only cause him and Barrons difficulty. He doesn't want that. And I like a positive message board as well.

Ha! I haven't changed one iota. I was never an Apple basher, despite what you Steve-worshipers think, and I'm not an Apple cheerleader, despite what some of you have been saying. I'm simply trying to educate people about the company and the way its being looked at in the financial markets. Tim Cook's comments were bullish and comforting, sure. But there are still open questions on various issues related to Apple, and I will continue to write about them when I think developments merit. And "illegal junk?" I don't think so.

FEBRUARY 28, 2008 9:50 A.M.

Nancy wrote:

Come on Eric. We know you've changed. You're much sweeter now.

Gerry are you trying to hurt my feelings? Does that make you feel better when you do that?

FEBRUARY 28, 2008 9:59 A.M.

Doris wrote:

I feel sorry for him and that Toni fellow. I understand he's getting beaten up over at Yahoo Finance today.

PREPARATION:
Peel, core and chop the apples; toss in a bowl with lemon juice. In a separate bowl, combine the brown sugar, cinnamon, and nutmeg; add to the apples and toss to combine.

In another bowl combine flour, sugar and oats. Cut butter into 8 small pieces, and cut butter into flour with a pastry blender or two forks until mixture is crumbly. Stir in the chopped nuts.

Butter a 9-inch square baking dish. Spread apple mixture in bottom of baking dish then sprinkle with flour mixture. Bake at 375° for 30 to 45 minutes, or until apples are tender and topping is lightly browned.

Serve warm or at room temperature, with vanilla ice cream or a little heavy cream, if desired.

@anonymous...Bonehead? you are the guy that didnt sell at 190 or so like the rest of us boneheads. Instead your whinning and working your up up and away rap tune hoping to get out at 130. How much are you down on your 190 buy, 60 bucks? Who is hurting, fool. I can take this bounce easy...How much more down can you take ? 86 will really wake you up when csco hits 9 in this recession.

FEBRUARY 28, 2008 10:46 A.M.

yeah wrote:

For apple to reach 10m they will have to scrap their proprietary vendor plan, and forego 3-4 Billion in revenue. It looks like that is now happening.

FEBRUARY 28, 2008 11:37 A.M.

Doris wrote:

Now look, Apple loses if it is selling unlocked phones. Before it was Apple could only make money by selling independent of any carrier. What does it take to please these dorks?

FEBRUARY 28, 2008 3:40 P.M.

Anonymous wrote:

@AAPLpie
Cramer has ALREADY changed his tune and acts like he never put

apple on his dump list , while holding out for RIMM as his only stock of his "horsemen" to buy or hold.
Here is what he posted on Stop Trading today. I wish that he WOULD STOP TRADING AND "INVEST', but that is NOT his style.
Cramer had a prediction for what consumers would do with money from the economic stimulus package. "I've been saying that the $600 is going to go right to buying an iPod. Well, how about the iPhone? ..." HA, HA ,HA HA, HA, ETC.

FEBRUARY 28, 2008 3:42 P.M.

Anonymous wrote:

@prognosticator
If you only had a clue instead of an "attitude"

FEBRUARY 29, 2008 10:33 P.M.

Buzzard wrote:

Apple is a trading tool in the present. It will be a good stock to own some day. $116 was a great entry point for those who want to be investors.

About Tech Trader Daily

Tech Trader Daily is a blog on technology investing written by Barronâ€™s veteran Tiernan Ray. The blog provides news, analysis and original reporting on events important to investors in software, hardware, the Internet, telecommunications and related fields. Comments and tips can be sent to: techtraderdaily@barrons.com.