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Waterloo startup uses algorithms to make logistics suck less

Mar 30, 2017

It was the Christmas season of 2015, and Jamal Mehdi – now COO at Citius Solutions – was a student working part-time at one of the largest courier companies in the world. Jamal was helping drivers deliver the packages at each stop they had to make when he noticed that every morning, before setting out to make their deliveries, the drivers would spend up to 45 minutes at the back of their trucks. No funny business, they were just spending time marking all the packages they had to deliver on a physical map and then eyeballing the best route to go about delivering all 120+ of them. He looked at that and thought, “Okay, there’s GOT to be a better way to do this.”