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The Certified Partner status is a globally recognised stamp of approval from Google that showcases the high level of experience and knowledge being offered by marketing agencies using the Google AdWords advertising service. Many online businesses now use Google AdWords as part of their marketing strategy, as this provides them with targeted search engine rankings on Google and other search tools within the ‘Sponsored Links’.

Web Marketing Workshop had previously achieved the level of an AdWords Qualified Company, but Google has recently introduced a more stringent qualification process with additional exams and a higher minimum pass level. This is to ensure that only individuals and companies that can demonstrate proficiency and experience in using Google AdWords will achieve the recognised ‘stamp of approval;

During June, Web Marketing Workshop successfully passed these new exams, with specialisation in the Search Advertising and Reporting & Analysis categories. This means that the company is now amongst a small number of Australian search marketing agencies that have achieved the Certified Partner status. Currently, there are only about 25 companies that have achieved this new recognition throughout Australia and only 5 other companies listed in Sydney.

Unlike the Google Qualified Individual status, the Google AdWords Certified Partner qualification includes specific criteria that requires a company to be experienced in managing multiple AdWords campaigns and has managed at least a US$10,000 spend over a 90 day period. There is no minimum spend requirement for the Google Qualified Individual award.

Combined with their broad experience of managing many AdWords campaigns for clients over the past 8 years, the new Certified Partner status gives Web Marketing Workshop’s staff the depth of experience and knowledge to provide an expert service to their clients, ensuring that they receive the best possible results from their search advertising spend.

Managing Director of the Web Marketing Workshop, Clive Hawkins, said: “We are very pleased to have achieved this recognised status as part of our Google AdWords service, and being one of the first companies in Australia to do this demonstrates our depth of knowledge in this field. The end result is that our clients continue to benefit from our high level of experience and expertise in managing and analysing their AdWords campaigns.”

Web Marketing Workshop (webmarketingworkshop.com.au) is a website marketing consultancy based in Sydney, Australia. The company offers a variety of Internet marketing services for business websites, including search engine optimisation and pay-per-click advertising, as well as training courses to help develop SEO skills or the effective use of Google AdWords.

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