King Of Rims is an e-commerce platform set up in 2010 as part of an integrated solution and service of Shah Alam Tyres & Auto Accessories Sdn Bhd. A brainchild of Jeff Liow, King Of Rims leverages on the power of the internet to offer its services. A game changing strategy in the tyre and rim retail business which relies a lot on walk-in customers.

Today, Shah Alam Tyres & Auto Accessories operates five outlets in Shah Alam and Klang while the King Of Rims focuses on its e-commerce platform www.kingofrims.com.my

King Of Rims has also helped further strengthen the company with 70 percent of the revenue comes from online sales compared to only 30% through walk-ins. In fact, the order online comes all around Malaysia, SEA and well as USA.

Through online advertising and dynamic social media marketing via King Of Rims website, Google Plus, Facebook, Instagram, Tumbler and other e-commerce platforms like Lazada, Mudah.my and Motor Trader, it is no surprise that King Of Rims has successfully generated thousands of followers.

Our Business Mantra

The Sport Rim Expert

We believe in turning the ordinary into extraordinary in everything we do.

How? We change the game of how business is conducted.

We run while others are walking.

We fly while others are running.

We ensure safety is not compromised no matter what.

That’s why we only take in solid and quality brands of tyres and rims.