Tag: Analytics Software

Customer relationship management has been the prevailing term associated with companies that wish to manage their sales funnels and revenue streams. However, with the explosion of marketing technology, multichannel marketing, and new pressures on revenue generation, companies have realized that they need to look beyond their CRM systems, they have to take dive deep in …

A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. Data visualization isn’t only a tool to be used by clients, as Marketers are increasingly relying on it to make the necessary alterations during …

Nearly half of marketers in India (47%) depend mainly on analytics software to track their email campaigns. Another rate (23%) of Indian marketers calculate the ratio of users sign ups & registration rates via that campaign and 20% use open rates for the same purpose.