Welcome into the laboratory of a crazy scientist, complete with mysterious gadgets, huge tesla coils, a hatch in the ceiling and a bed where the monster can come alive. And it’s all made out of ice and snow!

In “It’s Alive”, PINPIN Studio wants to create an interactive art experience for the visitors. PINPIN Studio presents a visually exiting scenography and lets the visitors decide for themselves if they want to play the part of the monster or of the scientist. In this room, a quite scary story is turned into a humoristic and positive, yet thrilling, experience.

Christian Strömqvist and Karl-Johan Ekeroth from PINPIN Studio have just finished their third time in a row design venture at the ICEHOTEL in Jukkasjärvi, 200 km north of the Arctic Circle in Sweden.

As in the duo’s previous designs for the ICEHOTEL, ”It’s Alive” is more than an art experience. Just like Dr Frankenstein created life from dead materials with the help of lightning, PINPIN Studio uses playfulness and creativity to transform the water from Torne River into an interactive and unique design and art experience.