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Facebook for WooCommerce

Ready to get started with Facebook for WooCommerce? Read on for the three powerful ways to grow your business.

1. Facebook Ads Extension: Facebook Connects Businesses with People

Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. This extension will help you:

Maximize your campaign performance

Set up the Facebook pixel to build your audience, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they’ve visited your website.

Find more customers

Connect your product catalog to automatically create carousel ads that showcase the products you sell and attract more shoppers to your website.

Generate sales among your website visitors

When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.

Measure the results of your ads

When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.

Many online retailers have found success using the Facebook pixel:

The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook… Facebook is 100% the backbone of our customer acquisition efforts and it’s been made even better with the improved Facebook pixel — Ali Najafian, co-founder, Trendy Butler

What’s included?

Installing the Facebook pixel allows you to access the features below:

Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)

Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase

Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad

Everyone’s doing it, so you probably should, too: sell to people where they spend their time: Facebook and Instagram.

With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up!

List your catalog

It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop.

Merchandise your products

You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook.

Mobile-friendly shopping

The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.

What’s included?

Facebook shop integration
The shop section is a tab you can add to your Facebook business Page that lets you display your products right on your Page. It’s ideal for merchants, retail and eCommerce advertisers who want to reach customers on Facebook.

3. Chat With Customers on Your Website

Add the Messenger chat plugin to allow your customers to start a conversation with you on your website and continue in Messenger. This means your customers can interact with your business anytime using Messenger’s personalized, rich-media experience.

Create a seamless chat experience

The customer chat automatically loads recent chat history between the person and your business, meaning recent interactions with your business on messenger.com, in the Messenger app, or in the customer chat plugin on your website will be visible. This helps create a single experience for your customers, and enables you to continue the conversation even after they have left your website.

Keep the conversation going

With the Messenger plugin, it’s easy to follow up with your customers. No need to capture their contact information; to follow up, just open up the same conversation in Messenger.

How could it be improved?

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splaquet
rated
★★★★★–December 19, 2018

What do you think about this product?

We build storefronts for our clients, who are mostly musicians & events. The easy integration with FB allows us to not only setup their WooCommerce store, but also their fb shop in only a few more steps. It's really a win win for everyone.

How could it be improved?

We run a MultiSite setup, with each subsite acting as a stand-alone shop. The new messenger communication feature is so incredibly easy to setup! BUT, we handle all of the customer support internally. Since messenger chat currently can only integrate with the page’s messenger with the shop, we can’t truly take advantage of this across the network. We can only install it onto our company’s primary multisite.

Offering the option to choose the same fb business page, to manage the communication across the network, would be brilliant!

What do you think about this product?

How could it be improved?

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Gerhard du Toit
rated
★★★★★–November 2, 2018

What didn't you like about this product?

Support is non-existent. I logged a ticket 9 days ago on the github and beside the auto response, nothing after that. On a base level the plugin does what it says, but them moment you want to do more, you're screwed.

How could it be improved?

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Yeoh Kar Jin
rated
★★★★★–September 13, 2017

What do you think about this product?

Working plugin but limiting

How could it be improved?

This plugin works great in getting all my products from WC to FB shop. But there is this issue of its restrictive mapping of wc fields to fb shop product field. There is no way to change the mapping. For some of us, our description field may contain codes such as those added by Visual Composer [vc…] text. It picked that up and as a result all my product description in my fb page is filled with these codes which are unreadable to my customers. Whats worst, there is no way (or at least I can’t find any) to edit out those code at a later stage in fb. Also if you have variable products with different prices, the price shown on the main thumbnail may display the most expensive variant. There are no settings to change these too. Other than that, the plugin definitely did import all your products into your fb page with proper image shown and also everything is properly mapped with fb pixel automatically installed. I wish that they provide some extra settings for us users to choose which WC field we want to map to FB page and also the ability for us to choose the variant to display as the main thumbnail if the product is a variable product.

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Glenn Murray-Prior
rated
★★★★★–September 12, 2018

What didn't you like about this product?

Full of bugs. It breaks, stops working and then Facebook have no customer support at all. They use Github as their support and it's full of people spending their own time describing the same bugs individually. I've wasted a lot of time with this plugin.
Woocommerce are great and have good customer support, Facebook is the opposite, with no support at all.

How could it be improved?

Facebook should just provide support. With real people, like other companies do. I see replies on Github telling people they will whitelist their site. So, these people on Github with admin rights to blacklist or whitelist pages, who are they? This seems like a phishing paradise, where people need technical help but don’t know who their chatting with.

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uluponosurf
rated
★★★★★–August 30, 2018

What didn't you like about this product?

It will export every variation of a product as a separate product to Facebook. Imagine what this does for size variations. You have several of the same product in the Facebook shop with no indication as to what size it is (or that it is for different sizes). You click the Buy button and you get taken to a cart with your mystery size preselected. This renders this plugin practically useless since it really is only effective for simple products.

How could it be improved?

Add a checkbox on the Facebook tab of the product page that sends only one variation to Facebook. Have the URL assigned to the Facebook Buy button be the Woocommerce product page rather than a cart page.

How could it be improved?

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Janice Summers
rated
★★★★★–May 15, 2018

What do you think about this product?

I have a simple need, display my products in Facebook with prices and a short description. I installed the plug in and it just took care of everything for me. It automatically updates my posts in FB. Works fine for me. Issues I have are with FB and not the plugin.

How could it be improved?

How could it be improved? In reading the reviews, I had no idea I could try to not post a product to the FB page. I just assumed it all went. So I need to try that to see how well it works. It would be nice if this was a simple check box option in WooCommerce Product page. I set up categories in FB which helps but is tedious. Plus customers can still see the ones I would not want to promote by simply looking at ALL of my products.

How could it be improved?

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cbrowncstats
rated
★★★★★–March 24, 2018

What do you think about this product?

Works but needs better documentation

How could it be improved?

After a hours scouring documentation/Facebook for info & hours connecting with support (no help) I’ve just discovered the GitHub issues list is the most helpful documentation of the intricacies of this plugin. Would be great if there was a way to only let it sync in-stock products.

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samdobrow
rated
★★★★★–February 25, 2018

What didn't you like about this product?

Really does nothing easy or intuitively

How could it be improved?

This plug in is very confusing to use. Selecting and controlling which products display is a nightmare. Finding the controls in the WP dashboard is a treasure hunt. It has great potential but the developers know nothing of how WooCommerce and WordPress work.

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imagesurgery
rated
★★★★★–May 21, 2018

What do you think about this product?

I've changed my mind on this plug-in, it's not as bad as I first thought. The key for me was discovering that there is now a new section to edit my products visibility in facebook (who'd of thought it!) so now I've got control over images and text. I've also discovered that I can delete obsolete and draft products from the fb shop. All is pretty good now ; )

How could it be improved?

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stationcolab
rated
★★★★★–August 23, 2018

What didn't you like about this product?

Cannot change the pixel being used once it is installed! Accidentally created a pixel under my personal account page and not my business page. After removing and readding the plugin, it automatically reverts back to my personal account's pixel. Facebook has no fix for this. I now cannot use this pixel or run ads from my business page as everything for my businesses website is now linked to my personal pages pixel. What a disaster.

How could it be improved?

FIX IT. Why would you a) not allow someone to transfer a pixel, b) not allow someone to change a pixel on a website? Dumb.

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elizabethrichardson
rated
★★★★★–January 21, 2018

What is great about this product?

Brilliant plugin - THANK YOU

How could it be improved?

I’ve read reviews about some people saying the plugin isn’t working properly but I am delighted with it. Sometimes you might need to resync all products if you’ve made changes that haven’t shown up yet on Facebook.

I just followed the documentation on how to do that and all my new products are published perfectly. Greatly appreciated.

What do you think about this product?

How could it be improved?

1 – It creates a separate product for each variant which is the biggest issue of this plugin. We can’t tag a product on the picture because we aren’t sure about which variant will be tagged.
2 – Messenger chat option couldn’t be customized.
a. No color changes are reflected.
b. We couldn’t change the position of the chat icon.

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jb510
rated
★★★★★–April 11, 2019

What didn't you like about this product?

Impossible to control which products get sent to the facebook catalog. Confusing setup if you have multiple ad accounts.
Uninstalling and using Pixel Caffeine instead which seems to have product filtering options.

How could it be improved?

Independent control over which products show in the FB catalog. Control products individually, and by catagory.

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niknah
rated
★★★★★–April 1, 2019

What didn't you like about this product?

This is a plugin for dumbies who don't want to customize and just accept what facebook gives them. Can't even do the basics which is map variables in the product list.
Also, I have admin access to a catalogue and it won't let me access it via the button in the plugin. But I can access the catalogue in facebook business.

How could it be improved?

More configuration options.
Less bugs, but facebook in general has more bugs than every other site.

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backpackrapp
rated
★★★★★–April 24, 2019

What didn't you like about this product?

Second time reviewing this, they deleted my first review. It's awful. There is no support whatsoever. Add to cart doesn't fire and the product catalag sync feature seriously slows down my site. There are better options.

How could it be improved?

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Andrew Weiss
rated
★★★★★–March 28, 2019

What didn't you like about this product?

This app is mediocre at best. If you have a template or a simple website, it will work great for you. If your website has customization and was build unique to you, then there will be all sorts of incompatibilities. There are limited options for the store owner. This is not WooCommerce's fault since the app was fully developed by Facebook.

How could it be improved?

More options are needed to circumvent website compatibility. A simple example would be to allow me to select which product photo to use in the Facebook storefront. I have a rotating 360 photo display on my website but that is incompatible on Facebook.

How could it be improved?

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TushyaShakti
rated
★★★★★–February 23, 2019

What do you think about this product?

Product is good and makes it easy to integrate our shop with FB.

How could it be improved?

Some of the cons:
1. It forces us to disable WP debug mode.
2. Messenger has fixed place and we can’t change. It hides ‘back to top’ button on my site. You can check TushyaShakti.com
3. It is heavy and slows down site performance.
4. There is no option to set daily/weekly/monthly budget or manual ad spends. Whatever paid is used asap.

How could it be improved?

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nikhilarya07
rated
★★★★★–January 18, 2019

What do you think about this product?

Product is cool but you could add many more features and improve itself.

How could it be improved?

1. An option to choose which category of product should be Synchronized.
2. Effecting the website when there are huge number of products, more than 10k products. It gets stuck half way around.
3. Manual option to sync product individually.

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alignsystems
rated
★★★★★–January 10, 2019

What is great about this product?

Despite reading about all the issues others had with this, I cautiously installed the latest version 1.9.8 on my clients site. The site had only 20 simple products and all were synchronised without a problem. w: https://naildattiffanys.com.au f: https://www.facebook.com/naildattiffanys

How could it be improved?

Update the doc and .zip to latest version. Somewhere in the docs it referred to downloading the pixel plugin, which was facebook-for-woocommerce-pixel-2058143857555253.zip but this was the old version 1.9.5 but is the same plugin as the one called facebook-for-woocommerce.zip which was 1.9.8.

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ferdekrobert
rated
★★★★★–December 21, 2018

What do you think about this product?

Very nice plugin. Saves loot of time.
Only issue that I have is that variable products are showing prices most often from the most expencive variation. Is there option to change it? I would like them to show the less expencive variation as the main view.