Deeth Williams Wall LLP

Extending a brand that supports the reputation of one of the top IP/IT boutique law firms in Canada.

CASCO was approached by Deeth Williams Wall LLP (DW2) to develop an advertising campaign that would promote the firm and target specific client sectors. But we went well beyond that. Recognizing an opportunity to leverage the many unique attributes of the firm's existing brand, we developed a broad range of visual elements, including custom illustrations and key messaging, to help extend the brand's effectiveness. The result: a unique branding platform that positions DW2 as one of the top IP/IT boutique law firms in Canada. As part of a year-long marketing plan, an ongoing brand awareness campaign is driving recognition and business growth.