Paul Witten, Commercial Director of SIS, said: “This is a significant step forward for SIS, enabling more direct interactions with end customers and opening the door for new and exciting services.

“To facilitate the initiative, our commercial and technical teams are geared up and ready to initiate the new commercial agreements and the required feed integrations. We are in discussions with other providers to agree transitional arrangements to minimise the impact of these changes on affected customers, so all customers can safely and effectively migrate over to the new services.”

As part of SIS’ strategic push to build content in the online data market, customers now have access to pricing services including early prices, as well as enhanced data services including form and tipping.

In-running data for horseracing, an innovative new development from SIS, will be available later next year to open significant new betting opportunities, while customers will also have access to streaming capability in the UK, Latin America, Singapore and Dubai via the SIS Stream platform.