books.google.co.in - Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick....https://books.google.co.in/books/about/Made_to_Stick_Epilogue.html?id=w1B77ke4Y-MC&utm_source=gb-gplus-shareMade to Stick (Epilogue)