Ads don’t matter, if you give people free cells it will hurt future development and income. In most games, ads only make up a small portion of revenue, with the most being dlc followed close behind be micro-transactions.

-Know your location and (possibly) likings: You ain't gonna get an ad to a concert in Manhattan if you are from Arabia Saudita, would you? or in a language that you don't understand, so they will have to add some kind of tracking, which is a big nono for many. About "likings", so far i know google and facebook does this, if you type in instragram/whatsapp or facebook something like "i really want new clothes" you will receive ads of pair of clothes, it actually is like this, and this and knowing your location without them asking for your permission, is considered as a spyware, and even if it has that, it goes against the Steam Rules, so this whole post is pointless.

-Answer dataminers that go like "UHHH DIDN'T KNEW A GAME ON STEAM COULD SPY YOUR PC!!!!" and probably make a huuuge drama and a lot of legal stuff

@Hatty I dont care about tracking because if they want, they can track my location so that point is irrelevant. This would actually earn money for the devs and for players. Ads dont have to spy on you, that is a form of ads but you explained it like bhvr would do that which they dont need to.

I've seen games do it tastefully before, like a button in the store tab that says "click here to watch ads for cells" so I have to look for it to find it, it isn't pushed on me.

That said, what would BHVR advertise there, as most of those spaces usually get filled with [BAD WORD] mobile games nobody is dumb enough to touch, and since BHVR isn't exactly overflowing with other titles, they'd basically be advertising competition.

Advertising for games they're not involved in is typically exactly what in-game adverts are all about, because the game developers get paid ad revenue by the developers of the advertised game. But it's typically a feature of free-to-play games because that's their main source of income. So there might be a place for it in the mobile version of DBD, but there's no real reason to include such a feature in the paid PC/console edition of the game.

The simple solution is to have ads disabled by default. If people want to see them, then they have to actively opt-in by toggling some switch or or “agree” button something. And, of course, they can turn it back off too.

This would then end up as a steady source of ad revenue for Behavior from people like me who would NEVER spend actual cash on silly cosmetics in a video game. If I could earn them by watching ads while waiting in lobbies though, well THAT’S a different story!

Dead by Daylight is not a phone app, so getting an ad for Papa John's would be stupid, too put it bluntly. The game is fine as is, we don't need ads too earn currency, even if it was auric cells I would never be ok with it. Using ad's for ingame currency is for phone apps which are free, not for a 20-30$ game with over 100$ of DLC and a battle pass.