Vincent Price

Daniel J. Edelman, 92, who built one of the world's top public relations companies and pioneered celebrity endorsements and media tours, died of heart failure Tuesday at a Chicago hospital, said his son, Richard Edelman.

Edelman is credited with developing many of the methods now standard in the field, after transforming the firm he started more than 60 years ago with two people into a global marketing force with more than 4,500 employees in 66 offices worldwide.

The firm's clients include Microsoft, Pfizer, Wal-Mart and Royal Dutch Shell. Richard Edelman is now president and chief executive of the company.

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