Nearly 500,000 credit union members have used the basic NAFCU Services CULookup.com calculators since they were launched in February, 2010. The basic CULookup.com financial calculators have now been enhanced to include optional lead generation capabilities by integrating with DigitalMailer’s Automatic Relationship Builder (ARB) email marketing and secure online form technology. Now credit unions can not only provide online tools for members and prospective members to help manage personal finances and goals, but turn them into live leads with timely and targeted offers to drive lending and other activity.

Credit unions can customize and embed the thirty user-friendly CULookup.com calculators into their websites as well as promote specific, tailored offers related to each calculator category – retirement, auto, credit, savings and home finance.

When a member uses one of the credit union’s financial calculators, they will see a current featured promotion, right at the moment of peak engagement and interest in the product, and be invited to submit their contact information. DigitalMailer’s online solutions take the process to the next level by leading the member through a secure form to capture their information and interests. The information is then entered into a customized, automatic email campaign series with highly targeted solutions to fit their specific needs.

“It is difficult to determine what a member or prospective member needs, let alone reach out to them at the moment right when they need it, and this technology automates that process,” explains Ron Daly, president/CEO of DigitalMailer, Inc. “For example, if a member wants to buy a car, they may use the ‘How much car can I afford?’ calculator on the credit union’s website. They will see the results of their calculation, as well as a superior auto loan rate or free gas card promotion currently offered by the credit union displayed on the results page. The credit union delivers the right message to the right person at the right time, which is the key to any successful targeted marketing effort. Then the technology follows up with a thank-you email to the member as well as a lead generation notice to the credit union department responsible for that product, say Auto Resources for the auto lead. Every calculator category feeds to an online lead report that would prove to be a great asset to sales and service managers.”

“Web site traffic is fine, but credit unions must find ways to use the Web more effectively to drive leads for their products and services,” said David Frankil, president of NAFCU Services Corporation. “Advanced lead generation calculators provide relevant content, interactivity and educational value that prompts visitors to take the next step. Passive visitors are transformed into live leads starting with a series of meaningful impressions from the online calculator.”

In addition, credit unions can easily track the usage of their calculators in real-time, allowing them to gauge member and prospective member interest and track promotions. Credit unions that use the CULookup.com financial calculators receive a complimentary enhanced listing on CULookup.com– a nationally renowned credit union locator website. For more information, visit www.CULookup.com/LeadGenCalcs.

About DigitalMailer, Inc.DigitalMailer, Inc. is a digital communication and electronic marketing firm that provides clients the power to reach their members across multiple digital channels. A leader in building powerful online connections, the firm combines its technology know-how and online communication tools to create an affordable way for clients to drive profitable growth. For more information, contact DigitalMailer at (866) 994-4900, or visit www.digitalmailer.com/calculators.html.

About NAFCU Services CorporationNAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 28 Preferred Partner programs to the credit union community and maintains the credit union locator website CULookup.com. For more information about NAFCU Services Corporation, please visit www.nafcu.org/nafcuservices.