In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter.

The following is a transcript of remarks made by Wendt Partners founder and senior strategist Doug Wendt to faculty, parents, trustees and supporters of The Winston School at the school's 2014 annual advancement dinner and gala, held on March 8, 2014 in Morristown, New Jersey.

Studies over the years have shown that trust is the most important factor in a successful workplace. But how can you be sure that such a vital key to success is a part of your employees’ workplace experience? That’s where employee culture surveys come in. These surveys are designed specifically for the purpose of analyzing the teamwork, work ethic, attitude and work culture of your company.