nielsen

It’s been almost 15 years since I got my first DVR. If you follow a lot of TV media coverage like I do, nobody could fault you for thinking that DVRs are in nearly 100% of homes. That’s almost certainly the case for TV media professionals.

But heading into the 2013-14 television season, nearly 14 years after the dawn of DVRs, Nielsen estimated that slightly less than 47% of homes* were equipped with DVRs.

Compared to, say, curing the common cold, it’s relatively very easy for Nielsen to measure out-of-home viewing. But easy does not equal “cheap” or “free” so more accurately one could say “it’s easy, but expensive to measure and nobody wants to foot the bill.”