Hi Mandeep, DA is not an ranking factor but it can help you know your website potential to rank well in SERP. MOZ always try to bring something new in the from of blog post or tool like LINK EXPLORER, so that it can help SE optimizer's. And DA is just an example of that.

As a searcher/user, most of the time using mobile phones I prefer images/infographics to get things in a nutshell. But the reason behind less infographics popularity and CTR is the lack of effecting marketing ( improper info, lack of data, improper linkability, image optimisation, etc. ) that increases the chance of bounce rate.

Thanks Brittany for debunking some link building myths and summarizing the things in very simple way. Great WBF.

IMO to your question, if the tool is still available and Google has not given any serious note, it indicates they certainly rely on it. And it’s pretty sure nobody wants to be at the risk of being penalized. So my answer is YES, Disavowing still works for those who have plenty of unnatural links pointing to their site. But with full link monitoring and auditing because Disavowing is a serious action to take.

At my company I get more reasons to raise money, it helps me grow my overall company performance and clients trust. Yeah sometimes I have loosed my loyal customers because of high prices but fortunately they came back to us. I hope this old customers discount idea will help me out.

I had faced a lot with these month-to-month contracts, we create full strategies, planning and suddenly they say we are done with this much. Saying NO to them will be the best decision. Sorry if that would hurt anyone’s sentiment.

As a marketer I don’t have much experience with Paid ads but if I put myself at users/visitors place, I rarely click unknown ads. And if I do then before taking any action I used to well research about the company, its products/services, and reviews. If I don’t found it’s somehow a good online presence, I used to leave because I can opt for something better.

So, what comes out is what Rand you have said above. Investing time & money in paid ads will only be worth when it’s done with brand awareness, research and planning.

Every time, I got something new. They way you explained how to fulfill the searcher's intent is great. I love the idea to make things simple, quickly accessible and enjoyable but Rand the difficult part is boos/clients never get satisfied they want everything in a single page.

Yeah, that's what I was trying to say. I have seen the accuracy and relevancy of the data driven form Similarweb.com but especially in the case of big businesses. In coming days waiting for something that will help small sites too..

Hi Rand, recently a client of mine was asking us to only focus on keywords that have high volume rate doesn’t matter what the difficulty ratio is. My question is - does targeting and focusing keywords in sets having unique, medium and long tail keywords is good for increased traffic and conversion or to only focus on top high rated keywords?

Thanks for sharing the valuable post Rand, great insights . SEO experiments are helpful in creating new strategies but sometimes they are unreliable too. Not surprisingly, content links valued more but wondering about the links that are already in navigation and needs to be included in content as Rand said only first link counts. Is it doesn’t count the same multiple links for the same keyword in a post or for all different anchor texts for the same URL.

Overall, it’s about providing value to readers and proper structured data to bots.

In comparison to
previous data organic clicks have been decreased than paid. Reason behind - may
be the changes with Google ads that looks quite
similar as organic results
(thanks for the briefs in post). So the only thing we can do is start spending
wisely on paid ads too because who knows what Google is planning for future.

Wondering, what SEOs will do when first SERP will be full of paid results (hopefully
not sooner)? ;)

Hi Luis, I too agree that still GMB program is not that much effective to detect the frauds and spams. Found in local results the same company is coming more then two times with different locations. Although those listings have no real existence.

Thanks Goralewicz for debunking myth that was around my mind.. Still it is not sure when Google will start supporting HTTP/2. I have seen the talks few week later in social medias about upcoming challenges regrading crawling. Hopefully, this experiment is going to help them understand...

Thanks to Grigorik and Goralewicz for bringing this topic in light with the experiments. Now we only have to change the plans and wait for what is next.. Sooner the better, Googlebot will support HTTP/2.

Thanks for the post Jo. Opportunities are always there to improve the last performance. Just like, we can do the same by following these steps.

The only thing that always bothers me in MOZ site audit is to see the thin content issue for the pages that’s doesn’t requires content. Each time I need to ignore them, doesn’t know how Google treat those pages that doesn’t need and include thin content.

Hi Rand, love this topic. I always wonder why people are focusing too much on follow links despite knowing the importance of quality links. As far as quality is concerned, we will see most of the quality sites that provide link opportunity are Nofollow. These days I found popular platforms like Quora and Medium are largely being used by marketers and audience both to share their thoughts. This can also lead to brand awareness, increased traffic, build relationship and many other benefits already mentioned in the post. So the chance to get a followed link back is quite high.

I remember and agreed with the statement said by Jason Lancaster - “Nofollow" isn't a rule - it's just a guide. So the overall thing that matters is the linking sites quality and the quality of site being linked.

Thanks Everett for sharing some of the really helpful tools and techniques to make our-self ready for the next update. This post is a reminder for all that the day is very near when Google will make us cry again if we are not prepared for it.

Hi Britney, another great contribution! I always set long terms goals by setting the short-term habits. Starting with the end in mind is always a good idea but sometimes with the industry changes and technology enhancements, we need to reset the priorities. Asking questions to clients is a good way to start but sometimes this put us in risk, they become annoyed especially in case of small businesses. Once I have experienced the lack of trust with my local client, he doesn’t even want to share the minor details because of his privacy concerns. Yeah, Challenging Goals will take to the right place.

Question not from the post- Does review schema markup for product page can help rank well in SERP? Does it impact in anycase?

SEO learning center is just another example of providing quality and helpful content to the audience. Although I am in this industry since long but then also I have gone through the step by step guide of SEO and found many new things.

I am wondering why I never thought about the 3rd pint you mentioned. I have tried this today and found many great link building opportunities. For the second suggestion of your Rand, I would say that it depends on how big is your niche. Because I rarely found people talking about comparison of my niche industry. I searched over Google with the collected name of my competitors and I was surprised to see zero results. But I am sure this technique will work well for big or medium sized businesses.

Hyperlocal keywords are focused to limited area people, although can bring hug benefits by providing prominent coverage area. But marketers rarely give focus to hyperlocal keywords and the reason behind is unawareness or lacks of ways to find. You have shared the so long missed topic. Thanks for sharing, I am optimizing these ways.

Searching is never enough and with the time it became the habit. Knowing about searcher is not enough, it’s about understanding the searcher's intent. Whenever marketers fail to understand this intent, they start feeling SEO is dead. This is the right time to put all efforts toward understanding the searcher and search engines intent.

Hey Felcia, thanks to you and MOZ team for giving me this surprise. A special thanks to Rand Fishkin for all those WBF's that made me a fan of him.

I have been said many times "patience is bitter but its fruit is sweet" and Moz proved this right for me. It’s an honor for me, ranking as the top commenter and I hope with the help of so many great advice's soon I will be in the list of other Moz Achievers list.

Hey Rand, thanks for sharing the valuable post again. Today's market is full of valuable things around and SEO industry gives a chance to exchange value. You have collected the right points and this is surely going to help lot in earning values.

Great to see all those content type examples all together with suggestions. For our company what I found is that short form of content with infographics get higher visibility. But it cant be treated as the one and only format to work on. To get the user intent and better rankings, one have to focus on almost every type of content format.

Your question is interesting and you are totally correct that if visitor will get his answer on zero result then for sure not going to click the link. So the ultimate result is you have to make your content strategy better that will make them compel to click. This post may help you: https://moz.com/blog/ranking-zero-seo-for-answers

Hey Rand, firstly thanks for speaking on behalf of us (small business guy). All the five tactics are very new and looks effective, will surely go for it.

I feel that 1 and 3 point is likely to be more effective as there is no competition in targeting keywords the big sites are unwilling. Indirect content strategy looks something different to me, I guess this will help small businesses a lot to compete.

What you think about social media strategies to compete with big businesses, as I feel it can also be good way?

Hey Rand, you explained it very clearly by showing the advantages and disadvantages. Now, I guess it’s very clear to everyone using gating content is actually helpful or not. Being as a user, I really hate content gating and it’s a bitter truth that customer experience is most important thing than any other else in today’s business for sure.

I feel that content gating is suitable in a situation where one is so sure that his/her content is so valuable that will make everyone compel to exchange their personal contact info. But what I believe is it’s better not to hide your content beside any kind of form, because if you will share it away then it will be seen and shared by many and reached to the real customers.

And in last, one thing I want to asked you Rand is what you think about signup box that appears suddenly and just irritate us by wasting our time.

Thanks for another wonderful WBF Rand. I found this Penguin update helpful for me, for all those who believes in quality work, quality content rather then linkspam cos I have seen a huge improvement in ranking for those keywords who have least backlinks.

Hey Rand, I have seen slight ups and downs in ranking not for whole site but for some specific pages. It seems there is nothing new in Penguin 4.0, the same kinds of spam techniques they are using but the only difference is that now they are not focusing on whole site webspam.

Hey Marie, thanks for sharing a very helpful post. I was too late to read this post but got it from the comment of yours in Rand's post. Its really hard to differentiate things that looks same, in fact before I was unaware about the fact that does it really work in every case to disavow links or penguin and unnatural links penality is jsut differenrt.

I don't know why cant people understand the one and only simple thing that whatever we do is for users and whatever they do is ultimately comes to us. It is not about CTR or clickbait, its all about what users find helpful and unique in first attempt. Else we can debate on it for long. .

Hey Rand your shirt is just too good and again this was really an helpful video for those who believe in these link building myths. The only thing I didn't get from this post is fifth point "Variations in anchor text should be kept to precise proportions". Can you please elaborate it in brief.

For me, mrmoneymustache blog I found via twitter is something that looks different to me.

We usually focus on both the target specific and broad audience. But the percentage varies as 70% we do for target oriented contents. Surely after watching this we video we are going to change some of our content strategies.

Great WBF Rand, local link citations are very important it doesn't matter the business is online/local. Many fails to understand this and that's the reason they are still far away from the real success. Thanks for sharing this and letting many of us know about the importance of local citations.

Keyword tracking is not as harder as people thing but I must say it’s a tricky process. Time taking process but doing it in a proper way lead to ranking improvement. I am not saying by doing this only one can improve his/her ranking but knowing about competitors will always help in every case. All you have to do or know is that what you are targeting, why you are targetting and how to track that, you will win the race.

a) Yes, I track 700 keywords, separately for US and Canada. I look it personally daily but track the data on weekly basis.

b) I am not an SEO expert but as I love these data comparisons and analysis, I do personally for my work.

c) I am focusing on long tail KW’s & conversion keywords and separately tracking both based on locations (US & Canada). Currently I am not focusing on Generic and brand keywords but have a plan for this in future.

d) I do keyword tracking because I love it, I love to track my data, my competitor’s data, and how they differentiat with me. Despite this, I find myself safe for a long time as I know what I am doing and what can affect my ranking. I can see the decrease and improvement in my data. All these practices will help me to learn more and more. I don’t know what Google is going to do in future but I am not going to stop tracking my KW’s anytime soon.

Well said Rand, I think as Mobilegeddon (mobile friendly update) another update is coming as voice search friendly. So, now instead of changing we have to focus on creating some new voice search strategies. I guess implementing long tail keywords will be help in this case; this will help typer and talkers as well.

In my case lengthy title is not the problem. With having the accurate title, description length Google is auto generating snippets and the worst part is that it treating some random words as Brand Name.

You said somewhere “User experience’s greatest impact to SEO is through the increase it creates in organic sharing and distribution.” I think that’s the ultimate result of giving first priority to the end user value rather than search engines. Because of the high spamming, nowadays Search engine became so smart that it almost hard to rank well only with doing SEO. For this we have to combine SEO and UX by presenting ourself in a better way that help users as well optimized for search engines specifically.

There is a great chance of revisit when user first come from search engine and had a batter experience because of attractive & helpful snippet but what in the case where I am seeing Google is automatically generating titles and snippets in the search results. It may lead to bad user experience, so Rand what to do in such case.