Every motor carrier operates in a challenging environment that exposes it to the risk of a catastrophic loss. Serious injuries, loss of life, and high-dollar claims are just one crash away. Yet, even with this awareness, many motor carriers are ill-prepared for what follows that dreaded phone call informing them that one of their drivers has been involved in a critical crash.

Driver distraction is a major concern for motor carriers because it is a common factor associated with serious losses. Vehicle crashes are the obvious exposure, but whenever a driver gets pulled over for a distraction-related violation, that constitutes a business interruption. This in turn can equate to late deliveries, lost revenue, increased expenses, and poor public image based on SMS results.

Distractions, both inside the cab and out, are competing for the driver’s attention behind the wheel and increasing the risk of a crash. These distractions, in turn, expose motor carriers to potentially catastrophic losses involving personnel, equipment, revenue, and third-party liability claims. According to a 2015 survey by the American Transportation Research Institute (ATRI), distractions are one of the top ten industry issues that concern motor carriers.