One Reel Announces a Unique Collaboration With AEG Live on Bumbershoot: Seattle's Music & Arts Festival

SEATTLE, WA -- (MARKET WIRE) -- February 20, 2007 -- One Reel, the Pacific Northwest's premier
not-for-profit arts and events organization, announces a unique
collaboration with world-renowned entertainment presenters AEG Live aimed
at providing One Reel's signature event, Bumbershoot: Seattle's Music &
Arts Festival with a competitive edge in the industry. Under this five-year
deal, AEG will lend support as a talent buying and sponsorship resource as
well as serve as the underwriter for the Festival, which will continue to
be produced by and remain under the sole artistic and operational control
of the non-profit arts organization One Reel. This innovative arrangement
will allow Bumbershoot to form a headliner talent and sponsorship
consortium and share festival resources and strategies with two other
respected U.S. festivals, the New Orleans Jazz & Heritage Festival and the
Coachella Valley Music & Arts Festival.

In a rapidly changing global entertainment marketplace, One Reel has
developed a sustainable financial business model utilizing AEG's industry
resources in the areas of major music talent booking, national sponsorship,
and underwriting. AEG and One Reel worked together to create an original
non-profit/for-profit collaboration that would achieve both party's
objectives, with a shared goal of preserving and continuing the artistic
excellence and historical integrity of the 37-year-old Bumbershoot.

"AEG has an outstanding reputation working with non-profits like The New
Orleans Jazz & Heritage Festival Foundation and NARAS," stated Heather
Smith, Bumbershoot Producer. "They have demonstrated their commitment to
understanding each organization's mission while helping to build upon
successful events. This was a key factor in selecting AEG as a good fit for
One Reel."

"Forging a plan to keep Bumbershoot music booking competitive in an
increasingly expensive marketplace for headline talent is an exciting and
necessary step for the Festival," added Michele Scoleri, Bumbershoot
Artistic Director, Programming. "We are pleased to be taking these steps
with an industry leader like AEG, and look forward to collaborating with
Coachella and Jazzfest, two artistically distinct festivals for which we
have a tremendous amount of respect."

AEG's relationship with multiple national festivals will open a dialogue
and develop a support network for each distinctive event. The company has
vast experience building, supporting and presenting genre-spanning arts,
sports, educational exhibits and other entertainment events.

"Bumbershoot, Coachella, and Jazzfest represent examples of our commitment
to creating fan-friendly entertainment experiences along with artistic
integrity," remarked Paul Tollett, President of AEG Live's Goldenvoice and
founder of Coachella. "This collaboration expands the possibilities for all
three festivals."

Bumbershoot will be held this Labor Day weekend, September 1 -3, at Seattle
Center. Bumbershoot's 2007 lineup and ticketing information will be
announced in the months to come. The most up-to-date information is always
available at www.bumbershoot.org.