This is what happens when you leave the preps in charge of this kind of stuff and they choose "NERDY!" and the only thing they can think of is "OH OH OH OH!! I KNOW! Lets make it COMIC BOOK CHARACTERS!! *squeeee!* (maybe we can bag some HOT NERDY DUDES! ((aka the quiet jock that just wants to bang everything in sight and has a minor knowledge of said characters))
They then proceed to think of WHAT CHARACTERS THEY CAN THINK OF! (FF to the most recent memes of the time and past/upcoming movies) THEN think of "hrmm... so lyk, wat company maeks dem?... MAYB if I luk up lyk 'comic book characters' on gugle serch I kan find sumfin!" (FF to google search) "AHA! M-A-R-V-E-L... marvel... who the hell, oh well RHYMES WITH MARVELOUUUUUUUUUUS!"
They then proceed to make their banner and sit out front of the blonde-flag in hopes of hottest thor they can imagine walking up and praising them for their undoubtedly awesome work.