A new name for the £3.5 billion theme park in Kent formerly endorsed by Paramount has emerged - but it has left many locals scratching their heads.

Previously known as Paramount London and now re-branded as "The London Resort", the entertainment park planned for north Kent still has a rather capital-centric name despite the fact it is very much in the county.

The new name – and logo – was revealed to Kent business groups and attendees at the Construction Expo at Detling’s Kent Event Centre last month.

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The park is planned for the Swanscombe Peninsula, which is next to the Thames (maybe that's where the London branding has come from?) and close to Dartford and the proposed Ebbsfleet Garden City.

The new name – and logo – was revealed to Kent business groups and attendees at the Construction Expo at Detling’s Kent Event Centre

So it's easy to see why locals have been a bit confused by the name.

Questioning the name, @BinLady50 wrote on Twitter: "The 'London Resort' is in Kent though not London. Should the name not reflect its actual location?"

While Wayne Bristow added: "Wow lot of effort went into coming up with new name 'The London Resort' was this a task on @bbcapprentice #TheApprentice."

And @augustine_ryan said: "So it's not in any way linked with Disneyland and 'The London Resort' is actually in Kent. Marvellous."

Bosses at the park declined to say exactly why the London Resort is called what it is when asked by Kent Live.

Previously known as Paramount London the park has now re-branded as "The London Resort"

But a bit of research has allowed us to speculate.

Firstly, the park is being marketed as global entertainment resort. So while tourists from China, the US or even further afield won't have heard of Kent they will have heard of London and will instantly have an idea of where it is.

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Mr Percy has also previously said that logistics around the theme park were largely planned with the capital in mind. And of course, Kent's high speed links, proximity to the Thames and the M25 mean it is just a short hop, skip and jump from central London and its international airports and railway stations.

The theme park is set to open in just six years, despite at least four setbacks.

A new name for the £3.5 billion theme park in Kent formerly endorsed by Paramount has emerged

In June, Kent Live announced plans to build the multi-billion pound resort had been scrapped after developers LRCH and the film company Paramount parted ways.