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The Shopify Story

Like most great ideas Shopify was started by a group of entrepreneurs, Tobias Lutke, Daniel Weinand and Scott Lake. All of whom were unhappy with how difficult it was set up their own ecommerce store.

It was 2004 and the guys had tried, unsuccessfully, to launch their own online store selling snowboarding equipment. Believing there must be a better way to package the requirements of an ecommerce store that was cost-effective and good value for money for new start-ups, the concept for Shopify was born.

Using an open-sourced coding language called Ruby on Rails they developed their new Snowdevil store and eventually launched Shopify as a hosted ecommerce solution in 2006.

The rest as they say is history. The Shopify platform hit the market at the perfect time and was the perfect disruptive technology to take advantage of a blossoming ecommerce industry.

It took the concept of ‘Software as Service’, that is prevalent in the ecommerce space, but made it cost-effective making the barriers to entry very low and the pain of 3rd party integration almost non-existent. This was done by having an open API, allowing thousands of apps to be developed and creating a plug and play approach to solving many of the problems faced by retailers.

Now Shopify powers over half a million merchants with further substantial growth predicted around the world.

18 Years in the Field

Apex Ecommerce are a Specialist Ecommerce Consultancy having managed direct to consumers websites since 2000. We seen all the evolutions and changing landscapes in Ecommerce and we’re help you make sense of it all.