Duffy to Pharma Planners: Reposition the Meetings Industry

It’s time for meeting professionals to strategize, not hide. Speaking at the Sixth Annual Pharmaceutical Meeting Management Forum in Philadelphia, Christine Duffy, president and CEO, Martiz Travel, took issue with the way many companies initially responded when meetings came under media fire in late 2008. “Hoping the press doesn’t take notice of your event is not a strategy,” said Duffy in her keynote address at the forum, which is co-organized by Medical Meetings and the Center for Business ...

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