Market and Sales Intelligence

You can analyse that sales and marketing data!

Successful sales campaigns are driven by expert market intelligence. Market research and market data are crucial within the sales and marketing portfolio. They provide the intelligence to understand our buyer decision making and the information to implement a strategy change if required. This course will help you understand the commonly used market intelligence tools and give you the skill to use them in your business or workplace.

Benefits to you

Understand the science of market research

Market research can be gathered from a variety of sources and channels. This course will help you identify those sources and the most appropriate channels for you to use. It could be secondary research, or it could be internal data. You will also learn how to analyse and interpret that information and apply it to your sales tactics to drive results.

Perfect your market data presentation skills

Once you’ve perfected the skill of data and information gathering you need to learn how to present that data in a meaningful way to benefit your sales and leadership team. On this course you will learn how to present secondary market and sales information in a professional way.

Course details

Credit: 15

EFTS: 0.125

Level: 5

Course fee: $630 (domestic students). Includes GST.

How long will it take?

This course is delivered over 9 weeks. NZQA guidelines suggest up to 150 hours of total study time for a 15 credit course. So to complete this course successfully in the 9 weeks you must be prepared to devote approximately 16.5 hours per week to your study. Depending on your previous academic online experience and course level this may vary to a certain degree.

Related Courses

Course Providers

TANZ eCampus is offered by seven of New Zealand’s major tertiary providers including:

All qualifications will be awarded by one of these providers. Courses completed through TANZ eCampus are industry recognised and accepted by the New Zealand Qualifications Authority (NZQA). Graduates may attend the graduation ceremony of the relevant tertiary partner and will receive a parchment from the institute at which they enrolled.