search engine optimization

seo birmingham al

Having a website for your business is simply not enough anymore. Sure, it may have amazing content that converts visitors into clients, but it's almost pointless if it can't be found.

With our search engine optimization (SEO) services, your website will be put right in front of everyone searching for your particular service or product. We'll show you how to increase traffic in 2018, make some tweaks to your website, and show everyone why you're the best in the biz.​

Search engine optimization experts

Maybe you've been burned by ineffective SEO companies in the past, or maybe you don't think you can afford to invest the time or money into SEO services because you've never experienced the benefits firsthand.

Maybe you do understand the benefits of SEO and know how important it is to your business and that's why you're reading the information on this site.

Either way, we plan to educate you on the importance of SEO and the major components of the search engine optimization process.

​Here are some interesting and hard to ignore statistics about search engine usage:​

​Reading and understanding these facts is the first step, but acting on them and putting an effective strategy into place for your business is another. Contact us today!

BIRMINGHAM SEO services

There are hundreds of businesses just like yours out there, but there are only 10 spots on the first page of Google. If your website doesn't land on that first page, your competitors are literally stealing business away from you.

So how do you get to where you need to be? We'll lay it out for you on this page.

​Why are we sharing with you the most important components of SEO to move your website up in the search rankings? Well, there are a few reasons. First, we like to show potential clients that we actually know what we're doing. Second, we like to help others out because we know it will come back to us eventually. Third, hopefully you like what you see, don't have time to do it yourself, and ask us to help you out.

Google (and other search engines) changes its algorithms that rank websites all the time, so it's important to work with a company that stays up to date with the latest information and practices. There are several major components of SEO that will push your website up to the top:

keyword research

It's important to know what search terms people are typing in when they are looking for a business or service. Not everyone is going to search for the same term or phrase, so you want to make sure you are targeting as many of the most popular keywords as possible.

Aside from brainstorming and asking people you know what they would search for, there are several tools that help determine which keywords are driving the most traffic to sites.

​Use these keywords throughout your website to show the search engines that is exactly what your site is about.

Content

Authoritative, unique content is extremely important to the search engines. They want to provide their users with the most relevant sites for what they are searching for, and relevant content is the best way to show that your site is the authority on that subject.

​The keywords that are identified to bring in the most traffic should be naturally incorporated into your content. Not only will quality content help with your rankings, but it will also help to educate your audience, show that you are knowledgeable in your field, and ultimately increase sales.

backlinks

Google (and other search engines) wants to return the most relevant and trusted sites to its users. Linking back to your site from high quality sources gives you credibility in the eyes of the search engines.

Think of backlinks in the terms of "votes" for your website. The more votes you have from heavy hitters, the more likely your site will be to win in the rankings. Building strong backlinks takes a lot of time, planning, and money, but if you build a large web of links pointing back to your site, you will stay in the top position for a long time.

​If you acquire spammy backlinks to your site, this will affect your ranking negatively, so it is always best to hire someone who has experience in this field.

local citations

Citations are essentially billboards for your business plastered all over the web. Your business name, address, and phone number should be consistent across the board and should be listed in as many local directories as possible.

The more citations your business has, the more credible and relevant it is to the search engines. Having a large amount of citations will help boost your ranking within the local map listings, which are used by the majority of all mobile searchers.

There are a wide range of citation sources to be found, just make sure they are relevant to your business or they won't do you any good. As a rule of thumb, it's best to start with at least 100 citations, and always more than your competitors have.

Think about all the time and effort you put into running your business. Do you have the time to do everything we've listed above, along with a lot of other things we didn't mention?

You can go spend a lot of money on Adwords or Facebook ads, which are totally fine and often get results...we even offer these services to our clients. When you need a service, you don't search your Facebook wall, you search Google, and if you're like 75% of internet users, you skip the paid ads and go straight to the map or organic listings. So...you can spend $3500 on Adwords each month, or spend way less with Edge Web Consulting and get way better results, like landing on the top of the search results and receiving all the search traffic.