Three weeks ago, I wrote about a trio of BBH Barn interns who created Sartalics, the font to use when being sarcastic in email, tweets and texts. Emoticons are for the emotionally challenged; this eliminates those pesky misunderstandings in cyberspace. Now, you'll recognize a dis and deal with it. At the same time, another intern troika, also asked to "change perception famously," came up "The Social Tattoo Project."

The X Games 17 took place in Los Angeles last weekend, and Wieden+Kennedy New York created an offline way for fans to interact with X Games' athletes from an online venue. Introducing Human Twitter, bringing tweets to life on the small screen, with ESPN the network behind the project