When you create branded short links, you gain many advantages. They make it possible to easily post links to a company website or blog. They reinforce your company’s name in the minds of customers and prospects. They’re more trusted and will boost your click-through rate. Creating branded links also builds brand awareness and recognition as…

Regardless of how bootstrapped you or your startup may feel, the $0 marketing stack gives you plenty of opportunities to grow your business with a number of powerful free marketing tools. From Buffer to a specific app that tells you exactly what you need to know about a potential client you’re meeting with, you’ll be…

Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on…

Looking for the perfect brand name for your new startup? There’s no doubt that choosing the perfect brand name is one of the most exciting and important elements of startup branding… But it’s also one of the hardest. Get it right, and you’re a household name, like Airbnb, Uber, or Pepsi. But if you get it…

Are you creating a ton of short links? Got more clients to report to then you can handle? Your app need a new cool feature? Or maybe you’re a tech company that is automatically creating and share thousands of links a day, like Queueat, SumoMe, or Buffer. If you are a larger company, digital…

Of all the traction channels startups use to grow their user base and audience, Engineering as Marketing may be the most underutilized… Growth marketing, or growth hacking in online competitive markets is exactly like it sounds…not easy. There are many different growth channels to choose from when embarking on your startup’s marketing journey. Engineering as…