Rethink e-commerce architecture

You haven’t read posts from me since a couple of years. My last post was about the development of Magento under the full control of Ebay and this is over 2 years ago. A lot of things have happened since then: new Magento projects and events like Meet Magento or the Developer Paradise where I always enjoy to meet the Magento community. Also, I enjoy a lot to discuss with e-commerce leaders from retailers and brands about their challenges and goals. Especially retailers with brick-and-mortar stores are facing a very quickly growing competition with strong digital pure players like Amazon. I like to read german e-commerce blogs Exciting Commerce by Jochen Krisch and Kassenzone by Alexander Graf which are covering these challenges quite well.

The question “how to enable my clients to successfully deal with this situation?” has bugged me a lot during these years. I believe that the only way to go is to…