H&M To Launch Eco-Friendly Cycling Collection

Swedish fashion retailer H&M has collaborated with British custom bike specialist Brick Lane Bikes to produce a menswear line dedicated to cycling.

Using sustainable materials like organic cotton, recycled cotton and recycled polyester, the new collection includes 11 pieces of cycling wear tailored to balance performance and style.

“We are extremely excited about the H&M for Brick Lane Bikes collection,” said Brick Lane Bikes founder Feya Buchwald, “Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us.”

The cycling collection will officially launch on 7 March 2013 in 180 stores worldwide.