The opportunity for the public to openly enrol in the health act ends at a March 31 deadline and the next few weeks are seen as crucial by the government and the Centers for Medicare & Medicaid Services.

LeBron, it is hoped, will use his significant public persona to help boost joining numbers, and will do so in the form of public announcement commercials it seems.

The likes of Magic Johnson and Alonzo Mourning have performed similar roles recently, both using their reputations to highlight important health issues .

This is not the first time the four-time MVP has helped out the President though.

He reportedly contributed $20,000 to Obama's 2008 election campaign and has participated in other fundraisers since.

And the President is glad to have his support on this issue too:

"The president greatly admires and respects LeBron, and we are excited that he is joining a number of other athletes in helping spread the word during these critical final weeks of open enrollment," said the White House administration office.

James is known for his philanthropic work and is never shy of getting involved in social and political concerns outside of the basketball court.

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