New Campaign Encourages Michigan Residents
to Cut Down on Wasted Energy

Lansing, MI - January 10, 2014 - According to the U.S Energy
Information Administration, Michigan households use 123 million Btu
(British thermal unit, a traditional unit of energy) per home, about
38 percent more than the U.S. average. To help change that, Michigan
Saves, a nonprofit dedicated to making energy improvements easy and
affordable, is launching “Avoid Energy Drama,” a campaign that shows
residents how to stay comfortable in their homes without wasting energy.

“We need to wake up Michigan residents to
their energy consumption issues while also providing them easy,
prescriptive steps on how to make their homes more energy
efficient,” said Mary Templeton, executive director of Michigan
Saves. “This campaign does that by taking a light-hearted look at
the drama that ensues when it comes to making a home more energy
efficient, whether it involves critiquing a husband’s handiwork or
fighting over the thermostat. It’s a fun way to get the message
across that we can stop wasting energy and still stay comfortable.”

The public service announcement (PSA)
campaign, developed with support from Consumers Energy, DTE Energy
and Dow Building Solutions, a business unit of Michigan-based Dow
Chemical Company, educates Michigan residents about energy saving
solutions and motivates them to take control of their energy use.

The campaign drives residents to an
interactive website, www.avoidenergydrama.com,
that includes tips and energy saving solutions. Visitors to the site
have the option to select the drama they are experiencing such as,
“My home is always too hot or too cold,” or “Energy upgrades cost
too much.” Based on their selection, the website serves up helpful
advice and resources based on that situation. For example, Michigan
Saves offers loans for energy efficient home improvements and help
finding a contractor while Consumers Energy and DTE Energy provide
home energy assessments that show exactly where and how energy is
wasted. Dow provides affordable and easy-to-use air sealing and
insulation products which are readily available at local retailers.

“We appreciate Consumers Energy, DTE Energy
and Dow for joining us in the campaign and for their vested interest
in educating Michigan residents about energy efficiency,” said
Templeton. “We hope the campaign helps everyone avoid the drama and
reduce energy waste.”

About Michigan Saves

Michigan Saves is a nonprofit dedicated
to making energy improvements easier for all Michigan energy
consumers. To accomplish this, Michigan Saves makes affordable
financing and other incentives available through grants and
partnerships with private sector lenders. We also authorize and
monitor a network of contractors and recognize those with advanced
training. Our current portfolio includes programs for residential,
commercial, and municipal customers, and supports energy
efficiency, geothermal, and solar PV projects. For more
information visit http://michigansaves.org/.

About Consumers Energy

Consumers Energy, Michigan’s largest
utility, is the principal subsidiary of CMS Energy (NYSE: CMS),
providing natural gas and electricity to 6.6 million of the
state’s 10 million residents in all 68 Lower Peninsula counties.
For more information regarding Consumers Energy, go to: www.ConsumersEnergy.com or
join us on Facebook at www.facebook.com/consumersenergymichigan.

About DTE Energy

DTE Energy (NYSE: DTE) is a Detroit-based
diversified energy company involved in the development and
management of energy-related businesses and services nationwide.
Its operating units include an electric utility serving 2.1
million customers in Southeastern Michigan and a natural gas
utility serving 1.2 million customers in Michigan. The DTE Energy
portfolio also includes non-utility energy businesses focused on
power and industrial projects and energy trading. Information
about DTE Energy is available at dteenergy.com, dte_energytwitter.com/dte_energy and facebook.com/dteenergy.

About Dow Building Solutions

Dow Building Solutions has a 60+ year
legacy of providing energy saving solutions to the global
commercial and residential new construction and remodeling
industry, which began with the launch of its flagship STYROFOAM™
Brand Extruded Polystyrene (XPS) Foam Insulation, one of the most
recognized brands of insulation in the world. A market-facing
business unit of The Dow Chemical Company, Dow Building Solutions
offers insulation, air sealing and weatherization solutions backed
by building science expertise to help builders, remodelers,
designers, architects and home/building owners reduce energy costs
and protect against wind, rain and moisture, while contributing to
the reduction of greenhouse gas emissions. More information about
Dow Building Solutions can be found at www.building.dow.com.

About Dow

Dow (NYSE: DOW) combines the power of
science and technology to passionately innovate what is essential
to human progress. The Company is driving innovations that extract
value from the intersection of chemical, physical and biological
sciences to help address many of the world's most challenging
problems such as the need for clean water, clean energy generation
and conservation, and increasing agricultural productivity. Dow's
integrated, market-driven, industry-leading portfolio of specialty
chemical, advanced materials, agrosciences and plastics businesses
delivers a broad range of technology-based products and solutions
to customers in approximately 180 countries and in high growth
sectors such as packaging, electronics, water, coatings and
agriculture. In 2013, Dow had annual sales of more than $57
billion and employed approximately 53,000 people worldwide. The
Company's more than 6,000 products are manufactured at 201 sites
in 36 countries across the globe. References to "Dow" or
the "Company" mean The Dow Chemical Company and its
consolidated subsidiaries unless otherwise expressly noted. More
information about Dow can be found at www.dow.com.