Partnerships with Brembo, motorsports gurus like Rhys Millen, and countless SEMA customizers concedes a new and effective opportunity for the number six selling brand in the U.S. It’s partially the reason why 64% of people who trade in a Hyundai buy another Hyundai. The value proposition alone is reason enough to switch to the new trendsetting automaker. And they provide their customers with 10-year powertrain warranties. Now, the once disregarded Korean automaker is ready to take on top guns like the Nissan.