About Me

Irene Ng is a Professor of Marketing and Service Systems and the Director of the International Institute for Product and Service Innovation at WMG, University of Warwick, . She is also a Senior Member at Wolfson College, University of Cambridge.

Irene studied physics, applied physics and computer programming as an undergraduate and became an entrepreneur and practitioner for 16 years before switching to an academic career. During her time in industry she occupied a number of senior positions in industry rising to become CEO of SA Tours and Travel group of companies (Singapore, Malaysia, China and UK) and founded Empress Cruise Lines, a company with an annual turnover of USD250m which she sold in 1996.

A business (IO) economist through her doctoral training, Irene’s research lies in the trans-disciplinary understanding of value; creating, designing, pricing, contracting and innovating based on value, as well as new economic/business models and value co-creation in complex service systems. She has published in numerous international journals in the domain of engineering, management, marketing, information systems, economics, education and sociology and she is the author of the book The Pricing & Revenue Management of Services: A Strategic Approach and lead editor of the edited book Complex Engineering Service Systems: Concepts and Research. Her third book 'Value and Worth: Creating New Markets in the Digital Economy' is now available on Amazon Kindle (http://valueandworthbook.com) with printed rights acquired by Cambridge University Press (out at bookstores March 2014)

Irene is one of the 6 UK Advanced Institute of Management (AIM) research Services Fellow and also the ESRC/NIHR Placement Fellow.

Both an entrepreneur and an academic, Irene is passionate about the link between practice and research. She is an advisor to startups on new pricing and revenue models in digital businesses.