analytics articles

Twitter began testing a new feature back in March that let select users see just how many people were reading their tweets. In hindsight, it seems Twitter was merely testing part of a larger overall project that debuted last month…

The latest data from analytics firm Flurry says that mobile app use was more popular than ever last year. 2013 saw growth across all app categories, with users launching apps 115% more than in 2012. Flurry draws its data from…

According to research by Incapsula, approximately half of all Web traffic stems from automated sources. The outfit determined that humans only represent about 49% of traffic, while the remaining chunk is derived from bots. Of that bot-related traffic, 20% stems…