Business in Bloom

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About This Episode

Learn how Martha Stewart Living created its 20th anniversary "Boundless Beauty" special edition using the Adobe Digital Publishing Suite. With high-impact design and stunning photography, the digital edition uses Adobe tools and viewer technology to create an immersive, cinematic experience with interactive content and advertising. Read more about the Digital Publishing Suite at http://www.adobe.com/products/digitalpublishingsuite

Digital Publishing evangelist, Colin Fleming, explains how advancements in the DPS native Android and Windows viewers are enabling publishers, large companies, associations and higher education institutions to seamlessly create and deliver content to the Apple App Store, Google Play, Samsung Papergarden and the Windows Store--without having to alter it or invest any additional production time. Plus, native viewer feature parity with iOS delivers a consistent and robust experience across all three platforms that engages your audiences wherever they are.

Learn how a family company with more than 50 stores across the Netherlands, Prominent delivers a wide range of custom home furnishings, with each of its six brands targeted at a specific consumer audience. Dennis Wessels, online marketing coordinator, explains how Prominent uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversion by 15%.

See how Adobe drives sales enablement and impact through its Readiness Toolkit app produced using DPS and Adobe Experience Manager. The sales enablement app equips representatives with interactive messaging in tablet format, and delivers visibility into performance through CRM integration with Salesforce.com.

Acknowledging the growing adoption of digital devices across its vast member base, AARP has embraced a powerful mobile app strategy and is using DPS to deliver magazines and related content through the use of a well-designed custom store front. Members are entitled to specific content and non-members can purchase standalone content to better evaluate the benefits of joining AARP.

Time Inc's Best Practices for Measuring Performance of Digital Magazines

Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.

Conde Nast Uses DPS+AEM to Create iPhone Editions in a Fraction of the Time

Watch this 2014 Adobe Marketing Summit presentation from Emily Smith, Director of Operations for the Editorial Development Group,Conde Nast, to learn how they are using DPS and Adobe Experience Manager to take Vanity Fair onto the iPhone while maintaining cost, workflow, file size and the DNA of a highly designed publication--plus consistently advancing their on sale date.

Learn how Loop Digital Media, publisher of many popular aviation magazines, used DPS to radically transition from a struggle traditional print model to a dynamic,highly successful all-digital format. The transformation doubled Loop's circulation and expanded their reach to the global marketplace, breathing new life into this independent publisher's business.

See how Celebrity Cruises helps prospective customers experience its brand promise of modern luxury through digital vacation planning apps produced with Adobe Digital Publishing Suite. See how the cruise line's apps provide a downloadable, interactive experience that not only engage travelers in ways that stir their imaginations, but also help travel agents promote the company's brand.

Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket

Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.

See how Buffalo Bills, the American football team, created an essential game day app with Digital Publishing Suite. The Buffalo Bills Touch app engages fans with the team brand and delivers a high-impact fan experience through video, social media and more. View how the app extends immersive multimedia content to fans far-and-wide, as well as how it drives results for the team.

Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from PDF replica to the DPS interactive platform. The results? Off the charts engagement times and an entirely new revenue stream.

See how Sotheby's International Realty, a leading global luxury real estate network, equips its affiliates with an internally distributed sales enablement app. Discover how the firm ensures its agents have the most up-to-date, interactive sales material at their fingertips, and how the app drives direct ROI for the company.

Digital Publishing Suite is not just for big publishers. The Washingtonian is a monthly magazine that serves the Washington D.C. area. This magazine covers arts & culture, entertainment, business and politics for the D.C. area. According to an interview with David Van Voorhees, Digital Development Manager, DPS allowed the small publishing company to go digital in a short amount of time, provide fun content for its readership, and drive new revenue.

Sears: They know catalogs. In this app of the week video, Teresa Demel shows how the catalog experts use Digital Publishing Suite to create an interactive shopping experience from inspiration to purchase. Buttons and slideshows help readers research products. Nav-to buttons make it easy to find the right section. Audio and video overlays further inform the shopping process and set the mood

GE Inspired Magazine, published six times a year by GE Appliances on the iPad, showcases features and benefits of GE Appliances’ new product innovations. This publication is a must-have for appliance aficionadoes. Digital Publishing Suite allows GE to show video of the new features in action, as well as buttons and slideshows to thumb through showrooms.

Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.

The DPS Summit conference app was privately distributed to event attendees in May 2013. The app, developed by JWT/Casa, allows attendees to view sessions, speakers, and the venue while at the conference. After the conference, the app was updated to be a continued resource to participants. New content included speaker slide decks and video.

Martha Stewart is not just a magazine, but has multiple touchpoints for reaching its fans. When readers open up the Martha Stewart iPad publication, the custom store reflects this. The HTML store is organized so that readers can find back issues, non-DPS apps such as CraftStudio, digital cookbooks, and her latest autobiography.

Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.

DIY home improvement projects and Martha Stewart go hand-in-hand. Therefore, it makes perfect sense for Home Depot to use interactive advertising in Martha Stewart iPad magazine. Home Depot uses Digital Publishing Suite so that the advertisement fits in with the editorial of helpful tips and tricks.

At the Adobe Digital Publishing Summit in May 2013, Hearst announced the impending launch of Esquire Weekly, available only to digital subscribers. This special perk provides a la carte content for readers and drives digital subscriptions. The magazine is organized in one article per section, making the content easily digestible.

Oprah Magazine on the iPad uses features in Digital Publishing Suite to pull in her personality and uphold the Oprah brand that we know and love. Video overlays of Oprah pull the talk show host’s personality into the story of her farm on Maui.Nav-to buttons and web overlays allow readers to peruse Oprah’s “book shelf” and read samples of her recommendations. Buttons and multistate objects allow readers to take a quiz on women’s heart health.

The U.S. Soccer Federation is the governing body of soccer in the United States, and has created a publication, Anthem, to expand its digital footprint and provide extended content for fans. The Federation constantly updates its app to reflect the latest players and statistics involved in the game.

Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.

Blind Barber has two barberships in New York City and Los Angeles. The interactive advertisements placed in Bullett Magazine allow it to reach an audience of young, hip, urban men. This ad uses Digital Publishing Suite to allow readers to change the hair, mustache, and beard of a model, and see how the different styles change his look.

In June 2013, Runner's World launched a special insert covering the Boston Marathon bombings. The app is built around an interactive timeline of the day and allows readers to read about 20 individuals impacted by the events. The Runner's World audience is deeply invested in the events of the marathon, and the app features allow readers to explore the story from multiple angles.

Learn how The Washingtonian, the city and regional magazine of Washington DC, is revolutionizing their business model by moving from a pdf replica solution to an immersive interactive experience using DPS.

Greater Portland Inc released an app for businesses and site selectors looking to expand into the greater Portland region. Designed in partnership with Storycode, a DPS Agency Partner, the app contains powerful data visualizations, audio interviews with C-level executives, and a photo gallery from The Oregonian.

Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention.

Motor Trend uses Adobe Digital Publishing Suite to build a digital publication that not only contains an engaging reading experience, but also links out to other channels using a custom navigation bar. Watch this video to see how Motor Trend uses overlays in DPS – such as video and slideshows -- to educate its readers about the latest cars. In addition, see how publishers can use the custom navigation bar to drive readers to other properties.

Levi's uses Digital Publishing Suite to advertise in Bullett magazine on iPad. The advertisements entice Bullett's hip, young audience to interact with the products and learn more about the brand. With compelling uses of scrolling frames and slideshows, readers can "shop" for Levi's products, and ultimately link out to the website to make a purchase.

Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.

Oakley, a designer of sunglasses, ski goggles and other innovative sports accessories, uses Adobe Digital Publishing Suite to create a merchandising app with inspiring editorial about sponsored athletes. Check out the app of the week video to see some creative applications of DPS overlays. Scroll through the editorial that seemingly appears from behind a mountain. Use the 360 degree overlay to control a snowboarder's rotations through the air.

The Augusta Chronicle has released an iPad app that covers the 2013 Masters Tournament, golf's rite of spring and first major of the year. The Augusta Chronicle takes advantage of overlays such as video, audio and scrolling frames in order to share historical information about the championship and the renowned golf course. During the week of the tournament, the app will be updated with videos, photos and stats so that fans can follow along at home.

This Men’s Health video features new VP, Editor-in-Chief, Bill Phillips, who provides his perspective on how DPS has inspired the team at Men’s Health to create engaging content for both the iPad and iPhone. You'll hear how Adobe has evolved from a technology provider to a partner in editorial innovation--helping Men's Health deliver more than 125,000 digital subscribers, 20% of whom are engaged with their iPhone edition.

MaraMedia Publishing Ltd develops comprehensive educational solutions for youth in both printed and digital manuals. This app of the week video shows how MaraMedia uses interactive features in Digital Publishing Suite to educate students through each step of the learning process: from acquiring new information to applying it to the real world.

The Renault Captur has built a brand engagement iPad app using Adobe Digital Publishing Suite. The app uses engaging slideshows, images, and video to illustrate details of the car, showcase the design process from concept to reality, and communicate its consumer lifestyle message.

Macalester Today alumni magazine uses Adobe Digital Publishing Suite to bring its print content to life with interactive overlays and distribute it on the iPad. This app of the week shares stories of professors, students and alumni through video, innovative uses of scrolling frames, nested overlays, and sliders and trays.

Microsoft uses Digital Publishing Suite to build interactive and captivating advertisements for Windows 8 and the Surface. Placed in Wired magazine, the advertising content fits in with the editorial designed for technophiles. In this app of the week video, see how the ads use 360 degree rotation, video, and HTML to capture and hold readers' attention.

Sockupied, published by Interweave Press, is a digital-only magazine designed for knitting enthusiasts. It uses a mix of slideshows and videos in Adobe Digital Publishing Suite to inspire and teach knitters how to make beautiful and comfortable pairs of socks.

Sotheby's International Realty, a global luxury real estate network, used Adobe Digital Publishing Suite to create its engaging marketing app that reaches real estate intenders worldwide. The iPad app highlights the extensive ways that properties in the Sotheby's International Realty network are marketed. This app is distributed privately, meaning it is only available to its members, outside the mobile app marketplace.

Giltedge Travel uses the sections feature in Digital Publishing Suite to help readers navigate through the folios and learn about all of the destinations that Giltedge serves. After learning about itineraries and geographies, travel enthusiasts can visit the Giltedge web site without leaving the app in order to initiate the booking process.

Rolling Stone digital was released on January 16, 2013 using Adobe Digital Publishing Suite. The iconic rock publication uses audio overlays, allowing readers to read music reviews, listen to samples of songs, and immediately make a purchase on the iTunes Store. In addition, each issue can expand its photography portfolio using the slideshow feature available in Digital Publishing Suite.

The Oklahoma Sooner football team converted its print Gameday program to an iPad and iPhone app using Adobe Digital Publishing Suite. The app heightens the reading experience through video and audio recordings of past games and extended stats and information on each player. The Sooners are leaders in re-imagining a print product on an interactive mobile device.

David Jones, an up-market Australian department store chain, released its holiday catalog using Adobe Digital Publishing Suite. The catalog is designed for perusing gift ideas and, without missing a beat, making a purchase. David Jones takes special advantage of the image sequence overlay, allowing readers to swipe through a set of images and watch the present pop out of the box.

Heifer International partnered with Bates Creative Group to publish World Ark magazine and catalog using Adobe Digital Publishing Suite. Heifer International allows people to invest in individuals from developing nations by purchasing livestock and equipment for them. In this app of the week video, Teresa Demel shares a story of a village in Bangladesh that benefited from Heifer International donations. In addition, she walks through the process of purchasing a cow for someone across the world.

REI, Recreational Equipment Incorporated, uses Adobe Digital Publishing Suite to build targeted and engaging ads into Backpacker Magazine's Gear Guide. Not only does REI reach key demographics through Backpacker's Gear Guide, but it also provides entertaining and interactive ads that delight the reader. Watch this video to see three examples of interactive ads.

Fashion retailer ASOS publishes its weekly magazine to showcase new clothing lines and accessories. The publication, available in print and on the iPad, has now been customized for the iPhone screen. Readers can navigate through articles on their favorite stars, watch how-to videos, and peruse the racks for the latest designs. The app is integrated with the ASOS website, allowing readers to purchase clothing and accessories without leaving the app.

In this app of the week video, Teresa Demel compares iPad and iPhone versions of Women's Health. Rodale Publishing has developed a clean information architecture for iPhone that makes it easy to navigate through the magazine, follow image tutorials, and read the same great content provided in the full-size publication.

National Geographic introduces readers to stories from around the world. The publishing team uses Adobe Digital Publishing Suite and Adaptive Design Tools in InDesign to efficiently publish to print, iPad, and Kindle Fire. The growing audience is captivated by engaging stories that extend beyond the printed page, told through video, animation, and interactive 360 degree views. With a strong rate of adoption, National Geographic is on track to reach its goal of 300,000 paid digital subscribers by the end of the year.

The United States Marine Corps and Bates Creative use Digital Publishing Suite to create Marines Magazine. Both organizations endeavor to stay on the cutting edge of technology and provide bold and engaging content for its audience. In order to streamline resources, they use Adobe products to create both the print and digital versions of the publication. The measurement tools in Site Catalyst allow the editors to assess reader interest and use the feedback to improve and refine their content strategy.

Fitness Magazine, by Meredith Corporation, uses Digital Publishing Suite to deliver high value product placement opportunities that drive immediate purchase. In addition, the magazine showcases workouts using video and slideshows. Readers can also flip through several recipes on a single page.

Scientific American uses Digital Publishing Suite, Enterprise Edition to develop an interactive iPad publication and distribute it to both print subscribers and new readers. This episode shows what direct entitlement (print-digital bundling) looks like, as well as some interactive features that elucidate scientific concepts.

The New Yorker was released on the iPhone on August 7, 2012. This video walks through the reader experience, including an intuitive information architecture that allows readers to navigate through sections and articles. It also provides "drawers" that include interactive and supplemental content, as well as share articles through social media.

Men's Health on the iPhone embraces the smartphone user experience and tailors its content to the small screen. Audio overlays allow readers to sit back and listen to a story with their headphones. Health enthusiasts can carry workout routines in their pockets. Content is well organized and easy to navigate, enjoyable for any loyal or new reader of Men's Health.

The New Yorker uses Digital Publishing Suite to drive its mobile strategy, extending its high value print assets to tablet and smartphone platforms. Digital Publishing Suite allows The New Yorker to innovate without sacrificing layout and design, providing quality that readers and advertisers expect from such a high quality brand.

Us Weekly uses Adobe Digital Publishing Suite to publish its weekly celebrity magazine on the iPad. This video walks through Auto-archiving, which helps readers save space on their tablets, as well as a "matching game" created with slideshows and dual buttons.

National Geographic uses Adobe Digital Publishing Suite to build its interactive tablet publication. By leveraging the InDesign workflow, National Geographic can maintain the captivating design of its publication and use innovative storytelling to bring cutting edge science to its audience in an engaging way. Check out this demo of some cool features of their app: buttons and slideshows illustrate the view from Everest within the context of a map, image sequence is used for educational animations, and HTML overlays allow them to feed current content into the app.

Dick’s Sporting Goods released 2012 Football, its first Digital Publishing Suite app on the iPad. Dick’s Sporting Goods is a Fortune 500 company and one of the largest sporting goods stores in the world. Its app is a retail catalog devoted to football cleats, equipment and apparel, designed to ease the gear research and purchasing process for its football customers. Watch the video to see how it uses interactive features in Digital Publishing Suite to create a great shopping experience.

National Geographic for Kids is produced with Adobe Digital Publishing Suite. The iPad edition provides an independent reading experience for kids because it embraces interactivity and allows kids to intuitively understand and navigate through the content.

Backpacker is the first US magazine to use Digital Publishing Suite for social sharing. This video walks readers through the life cycle of an article being shared through email and twitter, showing both web view and iPad view.

Roland is a leading music equipment company that has created an engaging digital publication for its readers. It brings the sound of its equipment to life in the Roland Users Group app, which is distributed internationally in several languages. Using interactive overlays in Digital Publishing Suite, Roland lets readers sample the equipment before heading into the shop.

Benjamin Moore used Digital Publishing Suite to create engaging apps for each of its target segments: homeowners, architects, and interior designers. Dive into a whole new world of color, as Benjamin Moore provides insight into the latest trends in design. In addition, readers can purchase paint swatches and samples from within the app.

The New Yorker is a world renowned magazine with a loyal following. See The New Yorker's Custom Store built with HTML, great for upselling content to readers. Also witness interactive features built with Digital Publishing Suite. Listen to Margaret Atwood read her story and watch Ashrita Furman practice for his entries into the Guinness Book of World Records.

Digital Publishing Suite is fueling retail apps, digital catalogs used to drive sales for businesses. This episode features two apps: Wetsuit Bible and P&O Cruises. Wetsuit Bible uses interactive features in Digital Publishing Suite to deeply define product specifications and educate the customer before making a purchase within the app. P&O Cruises guides the user through all the decision making points in booking a cruise, providing destination photos, ship descriptions, itineraries and a booking form inside the app.

Adobe Digital Publishing Suite features three apps designed for the medical industry: a sales tool for a dental office, a physician professional development journal, and a patient facing app. Watch the video to see a few samples of interactivity that support the business case for producing apps in the medical industry.

PC Magazine's customers are a tech savvy crowd. With a large share of its readership on tablets, PC Magazine made the strategic business decision to provide its iPad audience with interactive content using Digital Publishing Suite. Leveraging analytics built into Digital Publishing Suite, PC Magazine's editors can formulate a content strategy that ultimately drives revenue.

Adobe Digital Publishing Suite features the internationally known ASOS digital publication. ASOS is the UK's largest fashion design and beauty store, with publications tailored for both men and women. The publication combines social media, e-commerce through in-app merchandising, and trendsetting editorial.

Adobe Digital Publishing Suite features Backpacker, an engaging publication that inspires all of us to get outside. The magazine contains beautiful photography, tips on surviving in the wild, and reviews of equipment and locales.

Adobe Digital Publishing Suite features Fast Company, a well designed publication that, for its inaugural iPad issue, features the top 50 most innovative companies. Watch the video to see a few samples of interactivity, social sharing, and quizzes.

MNESTRA built an iPad app called "Van Gogh's Dream" to raise funds for the Van Gogh Institute. The app was built with Digital Publishing Suite, enabling the team to create an interactive publication that includes photos, letters, and videos that tell the story of Van Gogh's life.

Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect.

Learn about the next wave in digital publishing: how corporate publishers are taking advantage of highly designed, immersive reading experiences. See how corporate publishers are using digital publications on tablet devices to extend their brand and engage their audiences through real-world examples and case studies. Hear from leading companies how digital customer publications, marketing collateral, retail catalogs, event guides, annual reports, and other documents are already being used to engage users with extended information.

Hear how media publishers have embraced the new, exciting medium of tablet publishing, and discover what they’ve learned in the last year doing so. In addition to a retrospective discussion, this session will provide insight into what’s in store for tablet publishing in the future. Finally, leading media publishers will lend their perspectives on questions facing the industry now, including topics such as analytics, monetization, and workflows.

Adobe and WIRED magazine introduce a new digital magazine concept that provides an immersive, interactive content experience for readers and innovative possibilities for advertisers. Find out more at: http://tinyurl.com/y8sutod

Learn how Martha Stewart Living created its 20th anniversary "Boundless Beauty" special edition using the Adobe Digital Publishing Suite. With high-impact design and stunning photography, the digital edition uses Adobe tools and viewer technology to create an immersive, cinematic experience with interactive content and advertising. Read more about the Digital Publishing Suite at http://www.adobe.com/products/digitalpublishingsuite

See why brand advertisers are excited about new advertising formats enabled by digital magazines. Learn how the digital edition of Martha Stewart Living increased brand awareness for advertisers by combining engaging interactivity, immersive editorial and actionable analytics.

Hear what the editor of India's second largest daily business newspaper thinks about the future of digital publishing, the launch of the paper's first iPad app, and the impact of tablets on India's newspaper industry.

See how Reader’s Digest, the world’s largest paid circulation magazine, is reinventing its brand for the digital era and engaging readers on a variety of devices, including iPad and BlackBerry PlayBook.

Find out how Adobe is helping Express KCS, a leading creative media back office organization, provide creative services to its clients around the world and integrate Adobe tools into its cutting-edge cloud-based production workflow system, StudioOnline.

The iGizmo team at Dennis Publishing describes how Digital Publishing Suite helped it top the iTunes charts, increase its readership and develop advertising partnerships using engaging reading experiences.

Vanity Fair uses Digital Publishing Suite to tell great stories. The same team that builds the print version assembles the digital edition, creating a seamless experience across platforms. Although the technology has changed, the process of telling stories remains the same. By publishing on the tablet, Vanity Fair reaches a broad audience, some of whom have never purchased a print version.

See why brand advertisers are excited about new advertising formats enabled by digital magazines. Learn how the digital edition of Martha Stewart Living increased brand awareness for advertisers by combining engaging interactivity, immersive editorial and actionable analytics.

Discover best practices to measure ROI of your mobile or tablet app
Learn measurement strategies to quantify app impact—both for customer-facing and internal apps
Hear about case studies and how successful companies have determined ROI for mobile apps
Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost

Adobe SiteCatalyst customers can access analytics data for their Digital Publsihing applications to discover information about how their readers are using their application and how they're interacting with the content. This video is a basic introduction to DPS analytics.

Build apps that comply with Apple iOS7 design guidelines, including new light-colored user interface design themes. Excite readers with an updated user interface that uses translucency, clarity, and motion to engage and draw readers into your content. Use newly designed slot icons, subscription dialogs, navigation bars, Activity Sheets for sharing and more in the Viewer UI to help your readers navigate within your app and experience your content within iOS7 design guidelines. In addition, share articles with people near you using AirDrop, available as a new sharing option in iOS7 apps. Generate interest in your content when recipients receive shared article links via AirDrop, and open articles with one-click access in the new Mobile Safari Web Viewer (available for iPad) to experience interactivity and rich article content in the browser.

Access new baseline analytics reports and view Standard Audience Accumulation metrics for digital readership that comply with the MPA Tablet Metrics guidelines. View new reports that deliver standard visibility into total readers, total sessions, total time spent per reader, and average sessions per reader - along with the ability to set accumulation settings across standard metrics. In addition, navigate baseline analytics dashboards more easily in the DPS Dashboard with a revamped, improved user interface. Gain access to analytics and export report data, including app launches, folio downloads, and content/interactivity performance - all more rapidly with the redesigned UI.

Encourage repeat readers and subscribers on iOS by alerting readers of new content with custom text notifications, provided through Digital Publishing Suite. Notify customers of new folio content through custom text messages, without having to integrate with a third-party push notification service. In addition, measure customer reaction to push notifications, including the number of readers who opt-in to receiving push alerts.