bodysong – SS 2013 Collection – Digital Folk

One of the (many) highlights of Wut Berlin’s recent fashion show was without a doubt the chance to see some of bodysong’s work worn in a runway show, a rarity seeing as the designer who choses to remain unnamed prefers to stay out of the spotlight no-matter how hard people try to push him in it. Instead he prefers to focus on installations and exhibitions (last one here if you missed it), but also truly fantastic lookbooks which always make my day whenever I am sent them. They are consistently without title and without explanation, each one showing one possible way to wear bodysong, which as I have said before, seems to suit anyone who wears it courtesy of the great anti-fit silhouette.

This time we appear to be out in a forest surrounded by a bizarre saturation of different cultures, a reference to bodysong’s own many tribal influences that all seem to have been put through his unique glitchy interface.

bodysong’s walking nomad tent silhouette is as strong as ever, dripping with prints and cord embellishments, but this time I would say that his colours are feeling more developed, the sharp electric palette making the ensemble feel less casual than past collections.

The fabrics are mostly printed on an industrial scale by being fed metres at a time into a printing machine, which allows for a satisfying amount of distortion that ties into the computer glitch culture bodysong is inspired by.

The most noticeable introduction to the bodysong world are the apron like panels that can be worn at the back or at the front (as above and below) to move beyond the Tokyo skater style baggy shorts that are the comfort zone of many.

The men’s is good at conveying the atmosphere of bodysong’s digital tribal universe, not to mention the busy fashion that most people wear it, but don’t forget this is a really well put together collection that does stand up to close scrutiny as you can see from exact same items in the women’s:

The digital haze palette is precisely where Tokyo fashion is heading right now, the only challenge being how to pull it off in isolation if the full look is a stretch.

Most women can get away with wearing one of the sweaters as a one-piece dress.

When layered sparingly bodysong can be unexpectedly feminine.

And just to finish off, some of my favorite items:

bodysong beginners can always stick to the uniform of over-sized t-shirts – this time with great glitch art embroidery, and finish the silhouette with his skirted shorts that look spot-on on anyone.

Or if you are feeling adventurous go for the full-on internet culture themed cat sweater produced in collaboration with the artist MOZZZ.

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[…] their own trademark style to its logical head to toe conclusion in previous seasons as you can see here, now they have arrived at a point where they want to channel that formula into more conventional […]