Nobody paid much attention to John
Bradley. There were even whispers that he wasn’t half as much a
man as his father – the Reverend Matthew Bradley – a fiery,
flamboyant Texas preacher with a pristine moral conscience. Everybody
hung on preacher’s every metaphor. Everybody turned to the preacher
when they were in trouble. Everybody trusted in his word.

Nobody really cared what John Bradley
had to say. That is….until things changed. Until shocking
and naughty pictures of Reverend Matthew Bradley show up on the Internet
and destroy the fantasy reputation he’d spent 25 years building.
The Bradley’s anoint John to sway the furious churchgoers towards
forgiveness, and in so doing, John discovers a voice, a voice
with the ability to persuade, manipulate and win.

As John makes his own way in the world,
he uses his voice to connect with very different audiences, but
discovers that, like his father, he too has the power to change
the dynamics of his private life through public forums. He too
can build a public reputation. He too can become a leader. But what
is the cost of charisma? And is John ever really being real or is his
whole life a front, with nothing behind the mask except another
mask?