Bobbi Brown’s first-ever celebrity spokesperson, Katie Holmes, smolders in the first of two ads to drop—this one an ode to the beauty brand’s new Long-Wear Cream Shadow Sticks (launching January 20).

It’s official: Bobbi Brown has gone over to the celebrity side. The makeup artist has long been a favorite of A-listers the world over, so it doesn’t come as a surprise that headline-making Katie Holmes has signed on to become the first-ever celebrity spokesperson for the brand.

Today, the first of two ads dropped—and it’s a beauty. Debuting on counters and online, the image features Katie not only baring a gorgeous tangle of a necklace (um, where can I get my hands on that?), but also a smoky-as-can-be eye, courtesy of the new Long-Wear Cream Shadow Sticks, which are set to launch January 20. (FYI: She’s wearing a blend of Violet Plum and Bark.)

The naturally beautiful actress makes the perfect muse for Bobbi Brown Cosmetics—mainly because she knows the brand through and through. “I’ve always been a fan of her makeup because it’s so easy to apply. Her color palettes aren’t extreme, so when I first started wearing makeup it felt comfortable and I didn’t feel like I had too much on, which can happen,” she says.

So, now what say you? Do you love Katie’s Bobbi Brown ad? Sound off in the comments!