After Micromax, Indus OS partners with two new OEMs; Celkon and Swipe

Indus OS has entered into partnership with two home bred smartphone brands – Celkon and Swipe to expand its reach, especially in the South India region.Tina Gurnaney | ETTelecom | July 27, 2016, 16:53 IST

NEW DELHI: Indus OS has entered into partnership with two home bred smartphone brands – Celkon and Swipe to expand its reach, especially in the South India region. These partnerships are in addition to the existing partnership with Micromax, which will continue.

The company has achieved a 4 million user base across more than 35 smartphone models since May 2015, it said. Indus OS is targeting to be available on 1 in every 6 smartphone devices in India by 2017.

Indus OS is the first OS that has been built in India, by Indians, for the Indian masses, the company claims.

Recently, the company launched the updated Indus OS 2.0 version with Micromax’s Unite 4 series, and will now be available beyond Micromax, with Celkon (which has a strong presence in South India) and Swipe.

“We have achieved great success within the Southern region of India and learnt that the regional language demographic is not getting its due attention, even though that is where the growth is. Indus OS is the only regional Operating System with a robust regional language capability that is designed specifically for the Indian consumer mind-set. Hence we are bringing Indus OS' regional ecosystem to our smartphone range. Our partnership will allow Celkon smartphone users to benefit from the language based innovations at an affordable price,'' said Y Guru, Chairman & Managing Director, Celkon Mobiles.

Campus PRIDE will be the first Celkon device to be launched with Indus OS, by August 2016, the company said. It also said that the partnership with Swipe will soon bring Indus OS’ patented features to Swipe’s range of smartphones.

All Indus OS powered devices from Celkon and Swipe will have the latest version of the operating system – Indus OS 2.0. The company aims to expand on 100 million devices by 2018.

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