The Purina Cat Chow recently announced the launch of its new program the Purina Cat Chow 50 years, 50 shelters, to mark its anniversary.

The program will support 50 cat-focused shelters nationwide and donate up to $200,000 in product and monetary donations to acknowledge these shelters' dedication to the cats they serve, and help facilitate the start of more cat-owner relationships. The program features three ways the brand will support the participating 50 cat-focused shelters: a consumer voting component to drive up to $50,000 in cash donations; four shelter facility makeovers; donate cat care packages for each of the 50 participating shelters.

Residents can participate in the Purina Cat Show program and help their state's local shelter earn an additional $1,000 just by casting a vote. For every vote cast on catchow.com/50shelters for a specific shelter from May 13 to June 14, the Purina Cat Chow will donate $1; up to $1,000 per shelter. The program will limit one vote per person per day for all voting channels combined.