Speeding up when you want to slow down…

It was a gorgeous, sunny, and crisp winter day when my dad, my husband Achim, and I rolled up to Montgomery Bell State Park for my very first mountain bike outing.

My dad and Achim, thick as thieves, had convinced me to finally give mountain biking – on a trail – a try.

And really, why not? I love athletic activities and cycling, and the day before I’d had my very first ride with my shoes clipped into the pedals.

My dad explained the three rules of trail riding as he and his buddies worked them out:

Look where you want to go, not where you don’t want to go

Go at your own pace

Keep your weight forward and accelerate to overcome obstacles with speed and momentum

The first two rules were easy for me to follow.

The third rule… well, that one went a little against the grain for me.

Going slow felt safer. And I was used to riding my touring bike on the road. It can’t even go over a low curb without bending a rim.

But riding on the trail on a mountain bike is completely different. Speed and momentum are absolutely critical for overcoming obstacles – and making it over steep hills.

My bike and I at the top of Sonntagberg, the mountain behind my house.

When you go too slow, you get stuck at every root in the trail and every steep hill. And with my shoes clipped to the pedals, each stop meant fighting to get my shoes out of the clips before I tumbled down to the ground, clipped to the bike.

The same three rules apply to your business growth, too.

Focus on your goals…

Go at your pace – don’t exhaust yourself…

Keep up speed and momentum to overcome challenges…

In practice – that means marketing daily and trying out new approaches.

But what will do you when you’re marketing daily? How do you choose which projects have the highest ROI?

To help you answer those questions, I’ve prepared a short report: “5 High ROI Marketing Projects.”

Put your name and best email address into the form below, and I'll send you the short report "5 High ROI Marketing Projects absolutely free.

Your First Name

Your Best Email

I'll never share your details - for any reason. You can unsubscribe at any time

Testimonials

"The best thing that happened to me last year was diving into Andy's program. All of our work prior to it was 1:1 - no web work whatsoever. We pretty much changed the way we work now - all of our work in online, on the phone..."
-- Celeste Davis, My Busy Healthy Life

"The first draft of the sales copy was SPECTACULAR!!!! You truly are gifted (and you truly are great to work with too!)"
-- Celia Yeo, CEO of Engaging Excellence

“We are blown away by the elegance, precision and strength of the copy Andy wrote. It gives us an authentic and original voice for our work that puts us squarely at or above the level of our competitors worldwide.”
-- Carter Andrews, Executive Director of the Nelson Andrews Leadership Center