Marks & Spencer collaborated with Grey to launch “Rethink” campaign specifically for Indian consumers. The moto behind this spring collection is to invite customers to “Rethink” their wardrobes. The campaign is a series shot in a street style. The brand showcased their spring/summer collection, where bollywood actress Vaani Kapoor and actor Shahid Kapoor were the showstoppers.

The collection features occassion wear with double stripes, pink on pink, animal prints and style up joggers. The brand was launched in 2001 and operates 71 stores across the country.

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2 weeks agoby thefashionenterpriseIndia Trending News //⠀ ⠀ Originally launched in London, The Apartment is now an integral part of India, New York and several other fashion weeks across the globe.⠀ ⠀ In 2014, Reliance Brands Limited ( @reliancebrandsltd ) introduced ‘The Apartment’ at Lakme Fashion week, as a space for Media, Bloggers, Celebrity Stylist and social influencers to work, network and take a breather from their busy fashion week schedule. ⠀ ⠀ Fast-forward 6 years and the space has become so much more than that!⠀ ⠀ Head over to buff.ly/2UhF3Ta to read more in this years activities at The Apartment. ⠀ ⠀ #fashionmagazine