Creative Direction

Android KITKAT

One of JWT London's biggest clients is Nestlé, and Kit Kat is one of the most iconic global brands i've had the pleasure of working on.

The coming together of two mega giants in Nestlé and Google presented a rare chance to do some very creative work. Major props to Google for approaching Kit Kat about it.

Working in a small team, I was the only designer / CG / motion graphics / editor working on output including master global packaging design for both 4 finger and chunky wrappers, comms concept designs, 4.4 and Break Labs websites and videos and development of the release icon, which was completed by Buck in the US.

The sites were built in a war room at JWT, the best way to get these sorts of quick turn around builds done.

The first major work accompanying the release icon and packaging was a parody site entitled 'Kit Kat 4.4' and satirical video parodying the confectionery perfectionery that is the 4 finger KITKAT bar. For this, I did all editing, post production, 3D animation and motion graphics. The live action pieces were shot by Neil Raja @ New Road Collective.

In the first week the video had gained over 2 million views, and the site had over 1 million unique visitors. Impressive for virtually no media spend.

The 2nd phase of work was formed by the introduction of the Kit Kat Break Labs. The home of all Kit Kat technology and innovation. A site and video was produced for this, mostly using the same team. I produced all design for the site, and did all editing, CGI, post production, grading and sound mix for the Break Labs Video.