Why You Need More Than a Good Logo Design

If anyone told me what it was like to truly run a small business, I likely would have never embarked on this journey. Design has been a part of my life for as long as I can remember, but entrepreneurship does not come natural to me.

What I’ve learned in the past few years of business is that running a good design business requires much more than my graphic design abilities–there are moments that also require me to be a project manager, an accountant, a marketer, a copywriter, a videographer, and the list goes on.

Much like how operating a small biz requires more than the passion that drove you to start your business in the first place, your visual brand also requires more than just a good logo design.

But first, you’re probably sitting there thinking, “I thought logo design and brand design are the same thing. What’s the difference?” I’m glad you asked! I’ve answered this question in one of my YouTube videos. Watch the video below for more clarity before you continue reading.

Your logo isn’t the only ingredient of your visual brand that forms an impression. So what else does your visual brand need?

Your logo isn’t the only ingredient of your visual brand that forms an impression.Click to Tweet

1. A palette of fonts and colors that reinforce your brand personality

You may have the most pixel perfect logo in the world, but do you know if the fonts and colors you’re using are working to your advantage or damaging your brand? There’s a psychology behind every decision that goes into your visual brand. Fonts and colors are no exception.

2. Supporting elements that set the stage

Once you have your logo design, your clients aren’t going to flock to you. They probably won’t know you exist! Even if you drive business by word of mouth, you need to have supporting elements that back up your legitimacy and build trust with your audience whether that’s a business card, a social media presence, or a letterhead. Any and every piece you use to market your business could potentially be the first encounter an ideal client has with you—make it count!

3. A website that informs and engages your ideal clients

Hypothetically, if there could be only one important ingredient of your brand to focus on it would be your website. Why? Your website is your hardest working employee because it markets your business 24/7. No one else is going to do that for you and as I covered before, you have a lot of hats to wear!

Your website is your hardest working employee because it markets your business 24/7. Click to Tweet

Your website educates your audience on what you solve for them, why it’s valuable, and how they can work with you. Having a website for your brand and not solely running your business on a Facebook page or Instagram feed is going to let the world know that you’re in this for real.

Are you including these elements in your visual brand? If so, are they cohesive? Share in the comments below and let me know if your brand is rock solid or if you have homework to do!