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Salesforce Einstein – What does it mean for you?

In today’s world, with mobility and the advent of the internet of things (IoT), so much data is being generated. Every single interaction being captured adds to the onslaught of information. All this information helps in increasing sales, perfecting marketing practices and providing the beyond-required customer service. All this cannot have been made possible without Artificial Intelligence (AI) – timely, accurate and predictive analysis of this data.

AI is the answer to utilizing tons of data for organizations around the world. Salesforce has revolutionized AI by incorporating it right in your CRM, and Einstein is the answer.

Why?

Useful

Salesforce, if put to proper use, can provide the much needed data feed to Einstein from customer data and social data to activity data (from Chatter, email, ecommerce, calendar). Einstein with its advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, creates customized model ‘automatically’ for every single constituent. Decision making could not have been simpler. Every single interaction helps it become smarter and self-learn. Most importantly, Einstein’s intelligence helps discover relevant insights, predict outcomes, proactively recommend best next steps and even automate tasks.

Expertise

Salesforce provides the data, but unless you have the expertise to analyze it and act on it, the data is primarily meaningless. Data storage can be a difficult thing to manage. On top of it, scarcity of data scientists adds to the problem. Till now, AI was so complex and expensive that only a few could use it. With Einstein, use of AI has been democratized. Now anyone in your nonprofit can use AI for data analysis, plan the course of actions and also set ups tasks for automation.

Pricing

The pricing of Einstein differs per product and feature. It is already included in some subscriptions, but in many there is an additonal charge. For an overview of pricing and features, check out our post here!

What does AI means for you?

With the rise in applications of AI, it very well has the potential to become an integral part of your business strategy. You need a scalable and cost-effective approach for incorporating advanced AI capabilities to your mainstream of operation. Using clicks or code, anyone can build AI powered apps. Various scenarios – unthinkable as of now – can be turned into reality by combining AI services and the Salesforce data.

Channelize Fundraising

Nonprofits need society’s support and donations make an integral part of their finances. The team responsible for fundraising needs to anticipate opportunities and focus on the best donors. The AI will anticipate opportunities and likely closures. It will also suggest recommended email responses and what actions should be taken to close them. It makes it possible to know when a donor might be willing to donate, before she does. The team will be able to provide recommendations to donors about the area of their liking for donations.

Improved Service

Your teams will deliver the next generation of proactive service and suggestions, and address FAQs of the community before they have a chance to drive the constituents away. Likewise, proactive guidance will suggest when and with whom to share knowledgeable articles, anticipate situations and allow you to reach out to your stakeholders before any issue arises. In the nonprofit’s community, the expectations may not be as high. And hence, the donors are not expecting a specialized service. AI is your key to transformation and a fast, smart and personalized engagement across every interaction can up your game a few notches.

Targeted Marketing

With effective marketing, you can increase the likelihood of your email being opened or call being answered. It is about the right timing and the way you approach them. With embedded intelligence, you are able to convey your message to the stakeholders in the fashion they want it to be digested and customize the journey for each of them uniquely.

With Salesforce you have access to all the information of your constituents — CRM data, email, calendar, social, ERP, and IoT. Now it’s time to put this information to use by delivering predictions, giving recommendations and even automating tasks using Einstein.

When you purchase Sales Cloud Einstein, Salesforce installs two packages in your org, SalesforceIQ Cloud and Sales Insights. Each package adds an associated integration user and profile. Salesforce uses these entities to provide insights to your org. If you update these entities, it might affect your org’s ability to get insights.

This is similar when the mobile app Salesforce1 came out and they called the whole platform Salesforce1. You still had to technically purchase the Salesforce1 platform, but the mobile application was free. The same is happening here with Sales Cloud.

New Einstein features are being developed for every Salesforce Cloud. Many new Salesforce Einstein features will be available at an additional charge. Others will be included as part of existing licenses and editions. Pricing for each Einstein feature will be announced as it is made generally available.
​Community Cloud Einstein’s Automated Community Case Escalation and ​Recommended Experts, Files and Groups are generally available and included as part of the Community Cloud license.
Analytics Cloud Einstein’s Smart Data Discovery is generally available. Pricing ​is based on the volume of data and number of users.
Commerce Cloud Einstein’s Product Recommendations are generally available and included as part of the Commerce Cloud license.http://www.salesforce.com/company/news-press/press-releases/2016/09/160919.jsp