Estimates suggest that Indian men’s grooming market will grow at a CAGR
of 22% by 2020. This growth is mainly due to the rising need to look
well groomed, increasing per capita income, and rapid urbanization.

The demand for men’s grooming market has seen a rise in the last few
years because of increased consciousness of their looks among the male
customer. Also, as more than 50% of the population is under the age
group of 30, the industry has a huge local market. Moreover, rising
urban middle class population, and improved distribution channels in
tier II and tier III cities, are also expected to stimulate growth in
the market through 2020.

Shaving products currently control the largest market share in terms of
revenue in Indian men’s grooming market. As per estimates, Indian
shaving products market is expected to grow at a CAGR of 20% till 2020
and maintain its market share position even in 2020.

Deodorants and antiperspirants currently control the second largest
market share in terms of revenue in Indian market. As per estimates,
Indian deodorants and antiperspirants market is also expected to grow at
a CAGR of 20% till 2020 and maintain its market share position.

Bath and shower, skin care and hair care products account for minor
market share and they are forecasted to remain the same even in 2020.