The second annual Marketing Confidence Report will take a close look at the confidence levels among B2B marketers. The survey, which will be released in early December, is being distributed to CMOs, marketing managers and marketing directors. The importance of aligning marketing with companies' internal goals was the key takeaway from the initial survey in 2011.

By Steve TurnerPedro Moya, head of industry, manufacturing and distribution for Google, didn't mince words when referring to the opportunity that B2B companies may be missing when it comes to mobile marketing. "It's time for B2B marketers to start thinking about mobilizing their brand," said Moya, who spoke at the BMA's Go and Grow event in St. Louis.

Check out this behind-the-scenes peek at the BMA's Go and Grow event in London. The conference, which took place late last month at The Crystal, was the springboard for the BMA first local chapter outside of the States (BMA London) as well as the BMA's nascent efforts to recruit B2B marketers from across the globe.

How do B2B marketers get noticed by the C-suite, whether internal to the organization or not, as being relevant and trusted enough to get (and keep) a seat at the table? The answer is much simpler and less frustrating than you think or have been led to believe.

Mike McKinney is founder and president of comHAUS, a digital marketing agency designed to wed B2B marketers specific communication needs with the most appropriate media channels and vendors to help get those messages out. McKinney, former president of BMA Colorado [2003-2004], spoke with BMA Buzz about how his company helps B2B marketers and advertisers morph their communications efforts into "messaging engines."

The drive to monetizing content marketing is going to be a long and bumpy ride. Just 36% of B2B marketers believe their content marketing is effective, according to a new survey conducted by the Content Marketing Institute and MarketingProfs. The survey, which is based on responses from 1,416 B2B marketers from all industries and company sizes, found that 64% of B2B marketers are challenged to produce enough content and only 11% use content marketing to boost brand awareness or lead generation.

The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress™, technology products and solutions, and furniture to consumers and to large, medium and small businesses.