Music streaming company Dhingana is exploring new ways to monetize its service, Swapnil Shinde, one of the three co-founders of the service told NextBigWhat in an interview.

At present, the only way the site makes money is through advertisements. “We are thinking of new revenue models but nothing has been finalized as yet,” said Shinde. The other ways in which the site can make more money is by rolling out subscription based services and paid downloads.

“In the last year we had 200 % year on year growth on mobile. Typically every user is listening to 3-4 hours of music every month,” said Shinde. By the end of this 2012, it is estimated that digital music sales would have crossed Rs 640 cr in revenues compared to Rs 220 cr from physical music sales with 80-85% revenue coming from mobile.