PRDA is Asia's leading social media management agency. We have an unmatched record of industry firsts and experience. A full service agency for Brands of all sizes. www.PRDA.Asia

Tuesday, 16 September 2008

CIO Guest Blog: Disappearing Technology

At Prosperity Research and SO-U.TV, we believe it is all about YOU!Whether you own or represent a business or agency we provide services to, or are a viewer and consumer of our content, we want YOU to find US interesting.

To that goal, we have developed a simple Technology Strategy: we want to make your computer disappear!

Well, not exactly disappear, but our goal is to place our content and deploy our products in a manner that is so interesting to our audience that our technology solutions virtually fade into the background.

Likewise, for our clients, our goal is to provide near term results with long term value. We do this by developing and placing interesting content where consumers are already looking for information. Our model is all about the consumer and what they find interesting.

How do we do this? Without divulging too many secrets :-] I can tell you we have integrated a combination of proprietary technology with open source and licensed tools, and by using many free consumer spaces on the internet. In addition, our multilingual and highly talented back office staff can do things on the internet I never imagined possible!

Although we are happy if you join in the tens of thousands of video views we serve per month at our recently upgraded website, http://www.so-u.tv/, we are equally happy if you were one of the 50,000+ viewers who watched us on YouTube last month. Because, “It’s not me, it’s you”, to paraphrase an old saying.

In closing, although my wife often threatens to make my computer “disappear”, it is unlikely our computers will go away any time soon. They may get lost in a sea of blackberries, ipod’s, 3G phones and some other yet to be invented apparatus but disappear? Not likely. Wherever you are, however, you can bet SO-U.TV will be there too.

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About us

Douglas White founded PRDA in 2004 and has been a pioneer in Asia for social media since. Based in Hong Kong, PRDA is uniquely positioned to launch and manage social media strategies across Asia. Our expertise lies in understanding online consumer behaviour, complex social media terrain and role of language and culture. www.PRDA.Asia