While short and relatively interesting, this talk felt kind of like filler compared to what Friday morning coffees typically present. I’m surprised that it was something that came out of someone who organizes TEDx talks (aside from the short length). The take away was definitely don’t do one of these talks the day before one of the areas biggest TEDx events of the year. The worst part was that she was tired as the result of the event coming up on Saturday and didn’t get the real PR value out of it because the event had been sold out for months already. Better, she should have done it the week before the next event to lead into it.

Heather Heimerl Brunold talking about “Who is this TED guy anyway? And what the heck is TEDx?”

Sadly, based on the general attendance in comparison to typical weeks and someone who asked new people to raise their hands, there was a terrible turnout of the “regulars” and the majority of those there were first-timers. I’m not sure if it was the timing with the beginning of Summer or perhaps the title of the topic that scared the usual crowds away, but one thing is clear. THEY REALLY MISSED OUT! I’ve been to half a dozen or so of these coffees, and hundreds of presentations in this genre and this was easily one of the best I’ve ever seen.

Jacob gave a nice and humanizing presentation on some of the philosophy behind his startup. Though he didn’t get very deep into the topic indicated by the title of his talk, he was very engaging in exactly the manner you’d expect that a dude with a truck could be.