How they did it

When INTHEBLACK first looked at data science start-up Kaggle, it was two-and-a-half years old and had never really faced a setback. Now, at six, Kaggle has shrugged off disappointments and is looking for the next way to grow.

Using promotional words like “free”, “guaranteed” and “safe” may attract clients, but they could also have ASIC knocking on your office door. Here’s a quick guide to the dangerous words and doubtful claims used on social media and in promotional materials that can get financial services firms into trouble.