Sample
Business
Plan

AfriNET IT Solutions |Branding &
Positioning

3.4.4.1
BRANDING

Branding will be an important component of the promotion
efforts of
AfriNET IT Solutions. Brand development will be an
essential component for achieving the marketing
objectives and goals of
the business. The business will establish AfriNET IT
Solutions as a
pioneering brand that understands the needs and
preferences of the
consumers. It shall establish the name ‘AfriNET Internet
Cafe’ as a
premier brand for attributes such as speed,
professionalism, quality
service, convenience and reliability. The focus will be
to drive a
strong independent brand that will unleash individual
desire and demand
for the solutions of the business. Branding will
encompass the
development of a business website that will promote the
services of the
business and create an online presence for the business.
Other branding
avenues will include the design of the following:

Business logo

Creative business slogan

Customised letter head

Fax front page

Marketing brochures

Marketing presentations

Business website

Social networking presence on sites such as
Twitter and
Facebook

Business Cards

Customised business pens and other articles

Branding

Details

Business
Website

A
business
website
is
needed
for
AfriNET
Internet
Cafe.
The
business
website
will
be
beneficial
for
the
entity
as
it
will allow the business
to break through the geographical boundaries and
become accessible
virtually, from any region in South Africa and
the World by potential
customers that have access to the internet. The
website will serve as a
marketing platform and provide information about
the business and its
value based service offerings. An advanced
website that allows for
bookings can also be set up and this can
certainly add value for the
customers.

Business
brochures
and
presentations

To
supplement
the
branding
efforts
of
the
entity,
business
brochures
and
presentations
will
play
a
vital
role
is
communicating
to
prospects
about
the offerings of the entity. This branding tool
will also enable
the business to compile a portfolio of past
trainings and other
services that the business has made as well as
the positive feedback
from customers.

Logo
design

A
professionally
designed
business
logo
will
be
needed
by
AfriNET
Internet
Cafe.
It
should
ideally
be
themed
around
the
safe,
affordable
and quality transportation service that the
business provides.
The logo should appear on the business website,
letterhead, business
cards, brochures and any other suitable place.

Business
cards

Business
cards
will
form
an
essential
component
of
the
branding
for
the
business
entity
as
they
will
be
a
portable
‘hand-to-hand’,
easy to distribute
marketing vehicle. The cards will ideally be
wallet sized and will
possess critical information such as the
business logo, card holder
name, physical/ postal address of the entity as
well as a website
address and contact numbers.

letterhead
design

AfriNET
Internet
Café
will
also
need
professionally
designed
letterheads
to
be
used
for
formal
written
communication
with
stakeholders
such
as
the
customers.
The letterhead will bear the business logo as
well as
the contact details of the AfriNET Internet
Cafe.

3.5
POSITIONING

AfriNET Internet Cafe will position itself as a
preferred Internet
Communication solution provider for private and public
entities in the
region and other areas within the West Rand region. The
business will
achieve this by associating its brand to hallmarks such
as speed,
efficiency, affordability, state of the art equipment,
convenience and
reliability. The business will leverage its competitive
edge to achieve
the desired positioning. The competitive edge of the
business will be
based on specialisation, customer intimacy and building
strategic
relationships with clients and other important
stakeholders.