How do we drive value?

A top 10 cable company used Test & Learn to better understand how post-promotional pricing affected churn. See how APT helped set the most profitable price for each customer segment, driving $40MM in annual incremental profits.

A telco struggled to measure the offline impact of their online ads. Test & Learn not only isolated the in-store impact of the ads, but also recommended a targeted rollout that reduced costs without hurting activations.

See how a leading telco used Test & Learn to measure the incremental retention driven by their save offers. By targeting specific customer segments recommended by the software, the company increased annual revenues by $25MM.