CNBC Renews Program Sponsorship Deal with Bank of Singapore

Sunday, 13 Apr 2014 | 11:44 PM ETCNBC.com

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'Entrepreneur Asia' returns for a second season

Singapore, April 14, 2014– CNBC, First in Business Worldwide, and Bank of Singapore renew deal that sees Bank of Singapore sponsoring CNBC's Entrepreneur Asia series for a second consecutive year. Entrepreneur Asia, a 9-part series that looks at the hottest success stories in Asia, airs every Monday from today, April 14, during CNBC's Squawk Box Asia and Street Signs programs at 9:40am and 11:40am (SIN/HK).

Over nine weeks, CNBC will profile nine successful entrepreneurs who have contributed to and shaped Asia's economy. Interviewees will discuss their winning idea, their strategy, lessons learnt, and the challenges they faced as they built and grew their businesses.

Entrepreneur Asia airs across CNBC's network in Asia Pacific. Bank of Singapore's on-air sponsorship includes promos and news minutes running on CNBC Asia Pacific, which highlight important topics discussed in the series and encourages viewers to tune-in. It also includes vignettes featuring Bank of Singapore executives such as its Chief Investment Officer and Global Head of Products, sharing their thoughts via interactive discussions on topics such as the common traps that investors tend to fall into, trends in portfolio management and managing risk expectations. Bank of Singapore is also sponsoring a special report page on CNBC.com, which focuses exclusively on issues and challenges facing entrepreneurs in Asia.

Kerry Tarrant, Vice President of Sales at CNBC Asia Pacific said, "We are excited to be working with Bank of Singapore again after a successful collaboration in 2013. Our viewers include CEOs, senior business leaders and private investors who are always looking for innovative ways to successfully build their businesses. As Bank of Singapore works with entrepreneurs in Asia, they are a natural partner for this series that will showcase original business ideas in Asia that have shaped this region's economy and stood the test of time."

Marc Van de Walle, Global Head of Products at Bank of Singapore commented, "We are happy to work with CNBC again. Stories shared on the past edition of Entrepreneur Asiahave generated lively discussions on successful business strategies that trumped challenging economic odds. Through the Bank of Singapore vignettes, we aim to share rich insights on investment trends and opportunities, so that the entire series serves as a highly meaningful and relevant knowledge platform for viewers."

The first episode of the series features Vietnamese American tycoon, Henry Nguyen, Managing Partner at IDG Ventures Vietnam and Chairman of Good Day Hospitality. It tracks his journey as an entrepreneur and finds out howhe brought the famed Golden Arches (McDonalds) to Vietnam. The online special report on the series can be viewed at www.entrepreneurasia.cnbc.com

CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 370 million households worldwide. In Asia Pacific, CNBC is uniquely positioned to speak to viewers across the region. The network provides seven hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific. In China, CNBC reaches 400 million homes via CCTV's Business Channel program Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms. CNBC is a division of NBCUniversal. For more information visit www.cnbc.com