Category Archives: Technology Management

Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her… Read More »

What does it take to produce consistently high-quality pieces on a digital press? Not just solid commercial-quality work, but output that consistently meets the most demanding client expectations? Lately, I’ve been doing a series of interviews with high-end digital printers asking this very question. Here is what I’m hearing. Please chime in with your own… Read More »

I have spent a lot of time over the past several weeks starting and moderating discussions about the output quality of digital print and different perceptions of what can be produced. It has been so interesting to hear the perspective from both sides — printer and client. Clearly, with the right press, a skilled operator,… Read More »

If you haven’t checked out The Digital Print Survey conducted by What They Think and Unisource (March 2014), it’s a fascinating read. While the results are not projectible to the industry at large, the results are drawn from nearly 400 responses and provide a compelling look inside the shops of a representative cross-section of digital… Read More »

I ran across this discussion in one of the digital print groups on LinkedIn this morning and thought it was interesting. I wonder what you folks think here. What are your experiences? The original question was why the member was having trouble with gradations on his digital press. The discussion was highly technical and beyond… Read More »

Want to learn how to keep your print services on top within the fast-paced marketing community? If so, InfoTrends’ Kate Dunn offers insight and recommendations on how to adapt and automate print services for your clients. Sponsored by the PressGo program of Canon Solutions America, this webinar gives you the information needed to bolster your… Read More »

As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come. We will be… Read More »

Last week, Canon hosted a cross-section of prominent companies from the graphic arts, book, direct mail and transaction printing segments in Munich Germany. The majority of attendees, despite disparate business models, were evaluating the transition to inkjet or expanding on an existing inkjet implementation. The top three reasons cited:

54% of P&C insurers have core systems that are more than five years old. 78% regard their capabilities inadequate to manage new forms and levels of risk, such as those presented by cybercrime, terrorism and increasingly frequent and severe natural catastrophes. Opportunities abound for reducing the costs of producing documents in parallel with core systems conversion. Savvy service providers are positioning themselves to help insures take advantage of newly upgraded systems and a wealth of new data to improve their customer experience throughout the insurance lifecycle.

Silos are complicated. No single silo fits all. On his blog, author Greg Lowe talks identifies four types of silos — regulatory, business unit/hierarchical, interest-focused, and project-focused. That’s not necessarily a bad thing. Lowe makes the excellent point that silos often are in place for good reason. And yet, “…decisions get made that are good… Read More »

The Digital Nirvana blog provides insight on how evolving marketing and print technologies can fuel opportunities for business growth. Featuring compelling authors, prominent industry analysts and other thought leaders, the blog is a catalyst for a lively exchange of the most current thinking and a variety of viewpoints. The Digital Nirvana is a partnership between WhatTheyThink & Canon Solutions America.