Header

SERRA is a 50+ year-old volunteer residents’ organization committed to promoting the interests of our neighbourhood with a focus on community, neighbourhood character, quality of life, stability and safety.

Among our major activities are real estate overdevelopment, municipal planning and zoning, construction, green initiatives and safety. We are completely funded by memberships and donations!

Date: Monday May 28, 2018 Time: 7:00 – 9:00 p.m. (presentation at 7:30 p.m.) Location: Northern District Library, 40 Orchard View Boulevard, Toronto This is a Midtown In Focus (MIF) community statutory open house, hosted by the Planning and Growth Management Committee, in advance of a session on June 7th when the MIF will be presented officially at the Planning and Growth Management Council. (See below for details.) The official meeting notice can be found here (as a … Read moreImportant Statutory Open House for Midtown In Focus

This year’s Annual General Meeting took pace on Monday May 14, 2018 at Greenwood College School. Over 100 residents came out to browse information booths, enjoy some refreshments, and hear guest speakers talk about matters related to high growth Midtown neighbourhoods such as ours. We were very honoured to have Ms. Juanne Hemsol attend this year’s AGM. In 1965, Ms Hemsol was one of the founding members and the first president of The South Eglinton … Read moreThanks for attending our 2018 SERRA AGM

Together we can make a difference! After nearly 3 years and countless hours, we finally reached a settlement for the 18 Brownlow (71 Redpath) development.It was a team effort involving our councillor, Josh Matlow, city planning and legal staff and the community. After 5 Ontario Municipal Board (OMB) pre-hearings and 2 years, we obtained a number of major concessions from the developer. Throughout all of this we enjoyed Josh’s very active support. The development was scaled back from two towers … Read moreSettlement Agreement reached for 18 Brownlow (Now known as 71 Redpath)

A pilot project to establish design guidelines for a mature urban neighbourhood has been recently completed in the Long Branch area. This area faces many similar challenges to those in SERRA. To find out more about the results of this study, click here. The Long Branch Neighbourhood Character Guidelines aim to ensure that future development within this community is undertaken in a manner which is sensitive and generally consistent with the existing physical character of … Read moreNeighbourhood Character Guidelines

Planning application concerning 141 Davisville Avenue: SERRA is strongly opposed to yet another tall tower infill project in the Davisville apartment neighbourhood. Please come out to the meeting and make your opposition known! There is even some original city council documentation, specifically stating that this location is to remain as an open area! The following notice has been provided by The City of Toronto Planning Group. The City is holding a Community Consultation meeting where you … Read moreCommunity Consultation – Wednesday May 2, 2018 – Regarding the development application for 141 Davisville Ave.

The community is invited to attend a meeting to discuss a new park in Midtown. The new park will be located at the corner of Dunfield and Soudan. Meeting Details: Hosted by Councillor Josh Matlow Date: Wednesday May 30, 2018 Time: 6:30 p.m. Location: Mount Pleasant Library, 599 Mount Pleasant Road

Heritage – Did You Know … Erected in 1979, Janet Magee Manor was named in honour of Mrs. Janet Magee, a dedicated community worker in North Toronto, who was born in Lombardy, Perth County, Ont. Read more at: http://www.torontoplaques.com/Pages/Janet_M_Magee.html Janet M. Magee Historical Plaque – torontoplaques.com www.torontoplaques.com

Donate to our Legal Fund

SERRA Development Map

Midtown In Focus Plan

Read about the Midtown in Focus planning guideline (intended to be used for managing growth and development in our area) by going to the City of Toronto website and searching Midtown in Focus. Click here to read more.

Save The Regent Theatre

Councillor Josh Matlow is working with the community to save the Regent Theatre. Click here to read the CBC Toronto news article from Jan 22, 2018

SERRA Facebook Group

Your neighbourhood needs you!

WE NEED YOUR HELP!

SERRA is involved in a growing number of community initiatives. In addition to our work in development, both high rise and residential, we have new working groups that need support. Specifically, we are looking for volunteers to help with: green/environmental issues; construction matters; heritage. Get involved! Contact us today.

Join our new SERRA Facebook Group and join the conversation. SERRA volunteers are committed to making a difference for the Davisville Village and South Eglinton neighbourhood.