Mens Rocawear clothing represents a borderless, global lifestyle. Jay Z realized his skill in creating a culture far beyond the realm of music. Part of the Roc-A-Fella empire, Rocawear was launched in 1999, during Jay-Z's Hard Knock Life Tour. The Brand is based around street wear such as knit tracksuits, dark denim, leather bomber jackets, and fur-lined hoodies.

By incorporating international impulses into the Rocawear style, the brand has expanded its appeal beyond the national borders and has become a brand of international significance. As a result, Rocawear boasts offices in the UK, Japan, Canada, Europe, Korea, Middle East, and Russia.

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