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With smartphone penetration rising and more and more consumers turning to the mobile web, the opportunity to get your mobile app into the hands of those consumers might seem to be growing by leaps and bounds.

But getting the users you acquire to stick around is proving challenging — perhaps even more challenging than on the web.

This indicates an enormous hunger for data and insight among marketers in the region.

The past few months have seen a number of interesting reports looking at the ANZ digital landscape (including our own State of Digital Marketing in Australia in association with Marketing Magazine), but it is social media data that really seems to be the hot topic.

So, here’s a rundown of the latest social-related insight in Australia and New Zealand.

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.