Patrick Dixon has advised over 400 of the world's largest 2000 companies on a wide range of marketing trends and related marketing issues and has been ranked one of the 20 most influential business thinkers alive today. He has given Futurist marketing trends keynotes to hundreds of thousands of marketing executives and business leaders in over 50 nations, helping sharpen marketingstrategies and customer focus.

Location-based Marketing

Location Big Data means marketing teams can map consumers, know where they are, what they are doing, how they are likely to be feeling. Build campaigns based on Big Data analysis of customer behaviour. Impact on telecom, telcos, smartphone users, future of banking, future of retail, retailing trends and customer insights. Location-based marketing is extremely important - the end to shouting the same messages in mass marketing, with shift to whispering very personalised messages about products and services, to mobile users.

Most e-commerce in many countries is now conducted on mobile devices. Forget about someone going online at work or at home using a desktop or portable computer.

The most important thing now is to know where your customer is located when they are on your website, where they have been, and take a guess as to where they are going. If you know where the customer is located, then you can make an intelligent guess about what they are doing, or how they are thinking or feeling.

Very few corporations or marketingstrategies include location-based marketing, because it is difficult to deliver well. Location-based marketing requires total insight into the customer, with the ability to respond to what the customer is doing in real time.

Patrick Dixon has given keynote presentations at a number of Google VIP client events on social networks and multichannel marketing, as well at conferences for many of the world's largest multinationals on marketing-related issues.

A big psychological jump for marketing executives who have relied on large, successful websites backed by direct mail, print, TV, radio, e-mail and online advertising and maybe a few iPhone apps.

Marketing often means rethinking the entire sales package, how we sell, what we sell, when we sell. Effective marketing in future means having to go back to product design teams, and engaging direct with communities online - not just people on your own websites.

You may think you are reaching an audience with a TV advertising campaign, but of course many of them are on Facebook, or searching online, or replying to an SMS or playing games at the same time as you hope they are paying attention to you.

I just discovered this site today. I am most impressed. I have watched every single video on this page so far and I am not done...

Reply to Chris Endres

Patrick Dixon

December 01, 2012 - 20:49

Thanks - so glad you enjoyed the marketing videos and articles. Over 512 videos on the site...

Patrick Dixon

November 12, 2012 - 19:20

So glad you found the "future of marketing" videos helpful. I keep adding more so it is worth revisiting here and also my http://www.youtube.com/pjvdixon video channel which has over 500 videos.

Phil Write

June 05, 2011 - 10:40

Thanks for the videos

Enjoyed and helpful

Reply to Phil Write

Patrick Dixon

November 09, 2012 - 18:02

Thanks - glad you enjoyed the information on marketing - there is loads more on the site about multichannel marketing, online marketing and so on.

Tom Jones

June 05, 2011 - 10:37

Thanks for the marketing info

Great useful content

Health Care Marketing

February 25, 2011 - 09:16

http://www.turnupyourvolume.com/

Driving the right patient, with the right payer to the right service line to increase patient volume.

Jon

September 22, 2010 - 09:53

Great!

Thanks for posting the video's - really cool. I am a student studying marketing & business at uni and found these really useful and interesting. It's truly fascinating to peer into the future and comprehend how how it will affect us today.
Cheers, Jon.

On Ideas

July 01, 2010 - 21:03

Marketing to Women

Saw your post on Youtube. You have some good insights to this important segment. We have some good updated stat regarding women in the digital space:

ambrish sharma

June 13, 2010 - 11:39

Marketing

dear sir,
greetings!
I m a management faculty at mangalayatan university aligarh India