Flipkart now seem to be showing up a new badge on their product buy pages – Called “Flipkart Advantage”, it is exactly same as “Fulfilled by Amazon”, where Flipkart offers stocking and shipping service to the merchants selling their products on Flipkart.

Now going forward when customers are buying products from Flipkart and see the the “Flipkart Advantage” batch they can be assured that Flipkart has quality checked and shipped the products by themselves. Here is how the batch looks like

Customers will have additional benefits for products with this service – it allows for 30 Day hassle-free returns on products as well as expedited delivery options such as Same Day/In-a-Day Guarantee Delivery. Customers will also get detailed overview of their order journey from the Seller to your doorstep.

Flipkart Advantage from Merchants point of view

While it has not been mentioned explicitly by Flipkart, here is how this service will work from merchants point of view. They will need to stock their products at Flipkart’s warehouses even before the orders are placed. Flipkart will let the merchants know the quantity of products based on intelligence they gather from history of orders for that products. As products will be available with Flipkart itself at the time order is placed, quality checks and expedited shipping is possible.

This also helps merchants because they do not have to worry about logistics part at all. They can just concentrate on selling their products, while Flipkart does the rest.

Amazon has had similar “Fulfilled by Amazon” service since long, however recently they got into trouble with Tax authorities due to it. With Flipkart too launching this service, it will interesting to see if they go behind Flipkart as well.

Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin and Facebook.Arun’s Google+ Profile

Sir,
I come here to say about a problem, I want to buy a smartphone Le 1s , which has delivery option only through you , but the problem is my address pin no.is 801503 , danapur cantt , Patna, Bihar which is not acceptable by you . I need the mbile most .
Respected sir I therefore request you to please look into this matter and help me to receive excellent services given by ” F Advantage” .
I will be great thankful for this.