It is the Spanish chain famed for its
'fast fashion' because of the speed with which it puts designer catwalk
trends on the rails at affordable prices - just ask super fan the Duchess of Cambridge.

And now, high-street store Zara have unveiled their autumn/winter 2013 collection and are keen to maintain their crown as Britain's favourite clothing retailer, as voted by 40,000 women in a recent survey.

It’s a brand worn by women of all ages and incomes - from Samantha Cameron to Tess Daly and even Princess Letizia of Asturias - and the new collection aims to appeal to all.

Sleek and sophisticated: Zara have unveiled their a/w13 collection, which is likely to excite fans of the high-street store

On trend: Through the fine modern tailoring, bold check prints and sexy sleek cuts they are right on trend for a/w13

Shot by industry heavyweight Patrick Demarchelier and styled by Vogue-trained Marie-Amélie Sauvé, the fresh new campaign is packed with sophisticated styles.

From on-trend lingerie-inspired dresses to footwear favourites like the patent black biker boots, Zara hope their latest offering will take women into the colder months in style.

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Speaking about the collection, Toni Jones, Deputy Femail editor and author of 30ishStylist,said: 'This is a serious collection that takes it cues from the Prada catwalks of the past few seasons: oversized, sharp, mannish, zero flounce.

'There's a killer choice of separates that cover all the key trends for the new season including the leather skirt, cable knit, and boyfriend jacket.'

In good hands: Shot by industry heavyweight Patrick Demarchelier and styled by Marie-Amélie Sauvé, the fresh new campaign is packed with sophisticated styles

Sharp: Famed for its sophisticated style, Zara has got it right again with plenty of sharp tailoring and clean lines

'The colour palette of navy, camel and burgundy is also on-trend and very wearable (navy especially, which is much more flattering than black).

'Luxe fabrics like leather and fur have been used to give it a more expensive look.

'There are some very fashion forward pieces - leather roll-neck anyone?! – that might be found in the bargain bin come January, but more wearable pieces include the sleeveless jackets and big skirts (as seen on Liz Jones last week).

'My verdict? Your boyfriend won’t like it but your most stylish friends will be seriously impressed.'

'Even the super-sized bags are worn as clutches in true catwalk style - has Victoria Beckham been consulting for them?'

Lisa Haynes, Fashion and Beauty Editor of the Press Association, said of the collection: 'Somebody hold me back. My ongoing Zara obsession just went off the fashion chart.

'The latest collection may have high-street price tags but the structured, minimalist vibe looks fresh off the runway.

'The oversized coats and sleek silhouettes are more like the designer aesthetic favoured by Stella McCartney, Chloe or Celine.

'Even the super-sized bags are worn as clutches in true catwalk style - has Victoria Beckham been consulting for them?

Flattering: The colour palette of navy, camel and burgundy is also bang on-trend and actually wearable

Fashion blogger Lydia Faye Jonesis equally impressed with the collection, which ranges in price between £29.99 and £200.

She said: 'Zara's new collection enhances their clean cut and sophisticated brand image whilst still bringing something new to the table.

'Through the fine modern tailoring, bold check prints and sexy sleek cuts they are right on trend for a/w13.'

The store, whose flagship is based in Arteixo, Galicia, was founded in 1975 by Amancio Ortega and Rosalía Mera.

it has been described by Louis Vuitton Fashion Director Daniel Piette as 'possibly the most innovative and devastating retailer in the world' and a 'Spanish success story' by CNN.

Fresh off the runway: The oversized coats and sleek silhouettes are more like the designer aesthetic favoured by Stella McCartney, Chloe or Celine

Speaking about the retailer, Liz Jones said: 'The first Zara store opened in Spain in 1975, and while it seems to have been around for ever, it only opened in the UK in 1998. At that time, Zara plugged a gaping hole in the market. While cheap, disposable fashion was everywhere, working women struggled to find immaculate, but affordable tailoring and fantastic knitwear.

'Zara filled that gap, thank goodness, adding little black dresses for evening, and a perfect navy, brass buttoned blazer for the weekend. In just ten years, it overtook its arch rival Gap.

'But as well as being the first port of call for working women, it also succeeded because of one other all-important factor: speed. Its turnaround from drawing board to rail is just ten days.

'It injects new items into stores every few days, more often than any other chain, which means shoppers pop in, just in case.'

Seeing stripes: Pinstripes are a key style in the new collection from Zara- which opened in Spain in 1975

Royal fan: The Duchess of Cambridge has
long championed Zara wearing one of their dresses the day after she
married Prince William, left, to an engagement at the Royal Albert Hall,
centre, and their jeans during the London Olympics, right