Fill out an application – Like any other traditional talent search process, the vitaminwater campaign requires users to fill out a talent search application. My guess is that this will significantly decrease the number of participants, yet given the large number Twilight fan base, I could see the campaign receiving at least a couple thousand submissions.

Take an Twilight aptitude test – While thousands of fans may fill out the application, fans are required to go through a second stage in which they are presented with questions about Twilight. If the users fail to score an 80 percent or greater, they will be disqualified from the competition.

Submit a fan video – Finally, users will be required to submit fan videos which other vitaminwater fans will vote on. This final round is similar to another promotion hosted by vitaminwater which asked users to submit and vote on the new flavor, “vitaminwater connect“, the core ingredients of which are sugar, water, and of course, “red.