Bringing prestige experience to drug

TORONTO — Canadian retailer Shoppers Drug Mart celebrated in late August the opening of its second enhanced BeautyBoutique at the Toronto Eaton Centre. Continuing its effort to further elevate the beauty experience within its stores, the 4,000-sq.-ft. BeautyBoutique features 21 prestige brands, as well as new fixtures, digital signage and enhanced fragrance and derm areas.

The design was inspired by the concept of a gift box and the idea of unraveling a ribbon to reveal the present. The ribbon “effect” is reflected in the digital signage that wraps around the boutique and the finishing elements that extend over the fixtures to the ceiling.

The first BeautyBoutique opened in November 2012 in a Shoppers Drug Mart store in Toronto.

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