Four of Europe’s top museums, namely the Louvre and Pompidou Center in Paris, The Van Gogh Museum and Rijksmuseum in Amsterdam, plan to close their doors to exclusively welcome a group of 10 travelers from the Chinese mainland on March 10. The 10 day tour is estimated at US$ 20.000 per person.

China has more than 2.7 million people with personal assets of more than 6 million yuan and 60 percent of them are willing to choose luxury travel. The target demographics for the Chinese rich jetsetters include the relatively younger generation of the post 70s, 80s and even 90s – people who dare to spend more on traveling compared with their parents.

According to the Hurun Report Chinese Luxury Consumer Survey 2013, the Chinese super-rich went overseas less in 2012 – on average 3.4 times compared with 4.2 in 2011. They were also on the road less than the year before, at 9.2 days a month, three days fewer than the figure in 2011.