Previously, pretty much the only way to share a video hosted on Facebook was to link to Facebook page or share it through the platform itself – quite inconvenient if you just want to post a short clip on your blog or website.

The change is part of a greater shift towards improving the video experience on Facebook, and taking YouTube on more seriously. The company recently introduced revamped video sections for pages to highlight content on business and brand pages.

Whether or not Facebook always planned to expand into the video space, there’s no question it’s immensely popular for sharing viral content; it’s a welcome addition.