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After a brief lull this summer, Identity Evropa is ramping up its recruiting arm with terrifying speed—and a sudden shift in strategy. Historically, the group’s fliers had images of Greek and Roman statues alongside vague phrases like, “Our future belongs to us” and “Let’s become great again.” But a few weeks ago, Identity Evropa unveiled a new recruiting strategy: posters with photos of founder Nathan Damigo and Evan Thomas, another Identity Evropa member—both of whom could pass for frat bros—talking into bullhorns above new slogans, including, “Our generation, our future, our last chance,” and “Action. Leadership. Identity.”

“They’re no longer hiding behind images of statues,” Mayo says, “but showing people who are out there, in the streets, taking action.”

Another batch of Identity Evropa posters promotes books published by Arktos Media, a leading far-right publisher founded by Swedish businessman Daniel Friberg (he launched AltRight.com with Richard Spencer). It’s an academic approach that gives white supremacy not just an intellectual foundation, but a veneer of mainstream culture. As Mayo puts it: “Identity Evropa is trying to go further than just talking about preserving white identity, and wants students to read the works that fuel their ideology, giving them the ideological basis for their thinking.”
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