Searchers for driverless cars fell into two distinct camps – people interested in safety versus those interested in the technology.

Safety Seekers
A global study from Deloitte found 74% of Americans have safety concerns about self-driving cars. Safety searchers were split almost evenly between genders, but skewed toward an older 45+ year old demographic, higher income ($100K+), grad school and Asian. Safety searchers were more likely to own Volvo, Audi and Subaru vehicles – all top rated safety cars according to Kelley Blue Book. Top occupations were government workers, lawyers and marketing – all people who may be interested in the legality of driverless cars.