About Dawn

Dawn Falcone has a passion for teaching her busy, accomplished patrons that their environment has a HUGE impact on their personal sanity, success, and overall stress level. She emphasizes the point that reducing clutter and chaos will ultimately bring reward in the form of clarity, serenity and time. She works closely with her clients to design spaces that reflect their personality, spirit and specializes in recycling, and repurposing existing items to bring homes to life.

Dawn was taught to “waste not want not” at an early age by her grandparents in Rhode Island. Leftovers from Momma’s Sunday night family dinner would turn into fabulous breakfast frittatas, tasty soups and sauces throughout the week. Poppa loved to recycle old bicycles, vacuums, and furniture, working his magic until they were better than new. Dawn’s mother was avid crafter who handmade Halloween costumes, worked with ceramics, macrame and lots of other mediums. This environment gave Dawn room to create and creative license to design her own prom dresses, paint her own denim jackets, and bedazzle everything in sight. Dawn spent many a Saturday organizing her mother’s closet or redecorating her own bedroom.

Dawn took what she learned from her family with her to NYC and The Fashion Institute of Technology. Immediately, she fell in love with the culture and ethnic diversity of the city. Dawn worked as an account executive for Fendi’s watch division setting up display cases at high-end retailers after graduating. She soon realized that the world of fashion and retail conglomerates were not for her. So, with the itch to do something different, Dawn jumped on an interest in acting, and was fortunate enough to study with the late great Curt Dempster from Ensemble Studio Theater. She appeared in the theater’s well-known Octoberfest, was featured in very indie films, did under-5-work on now defunct soaps (All My Children & One Life to Live) and even auditioned for an Aaron Spelling show.

Dawn did lots of different jobs to earn a living during the lean artist years. She was a certified fitness trainer. She made costumes for local female body builders. She did wardrobe styling and set design on those very indie films in which she was featured all while also working in the restaurant biz.

Which leads us to where Dawn is today.

A few years of doing all of the above, mixed in with the hustle and bustle of the demanding acting world left Dawn feeling drained and somewhat lost. Luckily, a close friend asked Dawn a seemingly obvious question:

“If you could do anything in the world, and you knew you would not fail, what would it be?” Without hesitation, Dawn answered, “I do not want to do just one thing. I want to organize, decorate and create. I want to do all of that in a hip, urban and environmentally-conscious sort of way.” Dawn Falcone Lifestyles was born soon after.

When you are on the right path, doors seem to suddenly open.

Dawn beat out thousands of hopefuls to become one of 50 semi-finalists in CBS’ domestic diva search “Wickedly Perfect.” She was optioned by a major production company (nine weeks after giving birth) and made a pilot that was shopped to HGTV & other major networks. Her work has appeared in Real Simple and Women’s World magazines. She’s even been featured on ApartmentTherapy.com, HGTV.com, About.com, Kitchens.com, TheGoodStuffGuide.com and more. She’s a proud member of NAPO, IRIS, and is a CfYH color consultant and certified interior environmental coach.

From her many experiences, the ups, downs and in-betweens, Dawn now is doing work that fills her with joy and excitement. Her love of working closely with clients and their families to create spaces that are a true reflection of themselves is atop Dawn’s list of pursuits. She can work her magic with a small budget or make larger budgets look like a million bucks. And the best part of it all is that she gets to share her journey with her beautiful, imaginative son Leonardo and her husband Tom, a true renaissance man.

"Working with Dawn was inspiring and effortless. I am a massage therapist and actor working out of my studio apartment in Manhattan. I needed my multi-functional space to feel welcoming to both clients and myself, something I'd never achieved. The series of questions she asked me in the beginning was very comprehensive. I was surprised by some of them, "What are your fears?" and even more surprised at how emotional I felt about making changes and my ability to do so. Our consultation was informative and inspiring without being overwhelming. Dawn zeroed in on my style, skills, and scope of project very quickly and really listened to what I had to say. Most of all, she empowered me to get started without enforcing her own agenda or timeline. The follow-up info I got from her with a summary of our meeting and the informational links I needed helped enormously. She also checked in from time to time. I highly recommend Dawn Falcone for any project - she's a dream to work with!"— Anna, Licensed Massage Therapist/Actor, Manhattan