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Review: The Savvy Book Marketer’s Guide to Successful Social Marketing by Dana Lynn Smith

There is so much to know about social media, it can be daunting to authors.

Book Marketing Maven Dana Lynn Smith sets out to make social networks a little less daunting as online marketing tools in her new book, The Savvy Book Marketer’s Guide to Successful Social Marketing.

This informational guide is a fantastic introduction to social media and how it can work for authors. Smith talks a bit about branding and using your time wisely – two very important areas authors tend to ignore. She also gives tips on setting up a successful virtual book tour – a hot commodity for author’s in today’s Web 2.0 market. At the end of each chapter is a set of action items to get you started.

One great component of Smith’s guide is the How Tos of various social networks. She breaks down sites like Facebook and Twitter, and gives a thorough run down for beginners using text and screen captures. The Savvy guide also breaks down read communities like Shelfari, Readerville and Nothing Binding, so authors know which ones might be best for them. There is also great information about video sharing and bookmarking sites.

This 211-page Savvy Book Marketer’s Guide to Successful Social Marketing is a fantastic tool for authors dipping their toes into the waters Web promotions. The checklists will definitely streamline the process.

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