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judgecorp writes "TotalBoox, a startup from Tel Aviv, plans to sell pay-as-you-read eBooks, charging for each page read. 'We are trying to rid the world from outdated, expensive ritual of buying a book before you read it,' says founder ~Yoarv Lorch, saying that readers can save money and move on if they start a best-seller on the spur of the moment and it turns out to be a turkey. But what about slow-burning classics that you have to 'get into'? What about reference books? And all the bits of a reference book that you don't actually need? The company has a beta app on Google Play for Android tablets."