Holiday Digital Marketing Review and Wrap-up

About the On-Demand Webinar

Digital Marketing during the holidays can be extremely competitive. Every digital marketer is up and out with strategies to attract the holiday shoppers.

Learn what the industry’s leading gurus have tried out the last holiday season – which of their initiatives exceeded expectations and which died on the vine.

Join Digital Marketing expert and best-selling author Matt Bailey and ring in the New Year with a wrap up and review of 2016’s top holiday campaigns.

In this webinar you’ll learn:

Which digital marketing channels and tactics made the biggest splash in the holiday season

Which channels have grown the most compared to previous years

If search is still king

The importance of mobile, email, social, and other channels

How early did “Black Friday” sales begin

Which companies led the way with new tactics

How consumers are spending by industry, in terms of discounts & average order value

Hosted By

Matt Bailey

Matt Bailey is a best-selling author, marketing expert, corporate trainer, and professional speaker. Matt is the Digital Marketing Instructor for the Direct Marketing Association in NYC, a member of the Digital Marketing Faculty for Simplilearn, and an instructor for the OMCP (Online Marketing Certified Professional) Program. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (Spring, 2017).