Entertainment

Old Spice Spokesman Dumps Heather Graham [VIDEO]

The self-help industry is the latest target for Old Spice's ever-evolving ad campaign as a new spokesman for the brand gets so confident that he dumps Heather Graham.

The Hangover star makes a cameo in the Procter & Gamble brand's new ad that shows a guy getting buff and cultivated by listening to a self-help cassette that he clips to his belt (in the shape of an Old Spice antiperspirant package, of course.)

The cassette's message leads him to win a race against horses, drive an "environmentally friendly sports sedan" and end his relationship with Graham.

As with otherrecent Old Spice efforts, Isaiah Mustafa, spokesman for the brand's uber-popular "The Man Your Man Could Smell Like" campaign from 2010, is nowhere to be seen. However, that doesn't mean that Old Spice is done with Mustafa. Even when Mustafa was on board, Old Spice and ad agency Wieden + Kennedy were trying out other spokesmen as well.

What do you think of this latest ad? Does Old Spice still have the touch? Let us know in the comments.

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