Oh Boy, Olsenboye

Mary Kate and Ashley Olsen have definitely become a permanent fixture in the fashion world. They design their lines, The Row and Elixabeth and James, they recently (just last week!) became members of the Council of Fashion Designers of America, and now they’re launching Olsenboye, a line for J.C. Penney.

The new line is set to launch in the spring, but for a limited time beginning on November 6, Olsenboye will be available on jcp.com and in 50 stores. According to WWD, the line is a “casual sportswear and accessories collection” that will retail from $20 to $50 and range from sizes 0 to 15.