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About me

Charo is a graphic designer and illustrator with over 20 years of experience in the editing, phar- maceutical, and consumer product industries. She specializes in producing images and pieces of work which respond to her clients’ needs, and which at the same time, transmit the message why they were created. During the last 11 years, Charo has developed her entrepreneurial side in the graphic field in Venezuela, by founding Centro Gra?fico Letonia, where she has been able to create a client portfolio of national and well-known multinational companies.
Charo has dedicated most of her career to successfully apply art as a vehicle for expressing ideas in the corporate and editorial world, as well as for the indigenous communities. This has allowed Charo to become an integral professional, with a particular and unique vision of the impact of her work in diverse audiences.
Charo is an artist who is highly committed to her clients. Her value comes from being able to effortlessly translate clients’ needs into concrete materials which produce concrete, tangible results and value added. Charo is also a natural mentor for other artist and graphic designers, and she enjoys sharing her knowledge and expertise.
Charo graduated from Graphic design at the Instituto de Disen?o de Caracas.
On a more personal note, Charo enjoys sports, travel, cooking, culture, nature, woodwork, music, a good conversation and of course to LIVING LIFE!

Skills

Advertising

Events

Visual Arts

Print Design

Design

Illustrator

Office

Photoshop

Powerpoint

Word

Work history

Currently

Graphic Designer

Graphic Centre Letonia

Mar 2004

CEO Owner
I designed marketing images and promo materials for the massive consume
pharmaceutical industry in Venezuela. Successfully manage editorial projects such
as book and magazines portraits.
- I designed an stand for exposition of 20 mts2 able to be transported to
Singapur successfully showing two brand products of Abbott Nutrition.
- Winner of two awards of the best stand for Abbot Laboratories Best Practice
Mexico 2007 with the designes representing a childhood rehydratation hall
of the Hospital JM de los Rios, Caracas, Venezuela and another one from
Farmatodo another top brand from Venezuela in the pharmaceutical field.
- Designed and production in 2 weeks of an stand for exposition of 30 mts2
MDF at CIED of Metropolitan University for the Enterprise Global Autoparts.
- Creates and stand of exposition of 12 mts2 for the company Ferrelago at
CIED Metropolitan University.
- Designed a graphic that was showned in an exterior part of a vehicle float of
Abbott Laboratories and Global Autoparts, specifically in charge trucks in
2011.
- Created and designed an indentification for 4 stores an Spa, clothes
industry, a hair salón and a telecomunications centre.
- I designes 6 CD covers for recognized musicians such as Maria Rivas,
Eduardo Suarez, Nora Vivaz and few others.
- Design management of the graphic material used during 10 events of
national and international business including banners, backing, and
merchandise.
- Founded the Graphic Centre Letonia in 2004 starting ot print and produce
for the first time my own material without intermediaries for 11 years.
- Designed marketing projects between 45 posters, 10 blocks, 6 take one, 25
visual aids/literatura/brochure, 25 flyers, 5 magazines advertisers.
- Designed 5 coorporative identity projects including 7 catalogs, 4 charge
vehicles, 15 coorporative images, 43 titles, 25 paperwork, 5 signalling.
- Designed 5 book portratits for the editorial Disinlimed and Abbott
Laboratories.
- Designed images for events including 10 exhibitors, 65 banners and 10
stands.

2016

Graphic Designer Freelance

Freelance

Jan 1994 - Jun 2016

I designed marketing images and promo materials for the massive consume
pharmaceutical industry in Venezuela. Successfully manage editorial projects such
as book and magazines portraits.