Taboo no more?

Todd Wasserman over at Brandweek talks about efforts to “loosen up” use of the formerly sacred logo. I think this can be effective in time-limited, narrow circumstances – otherwise, brand chaos can ensue.

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About Steve WoodruffSteve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.