CTIA Accentuates The Positive

AUTHOR(S)

Rockwell, Mark

PUB. DATE

May 2004

SOURCE

Wireless Week;5/15/2004, Vol. 10 Issue 11, p12

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Focuses on the plan of the Cellular Telecommunications Industry Association in the U.S. to support its members with nationwide image-enhancing efforts. Plan of the organization to implement a national TV and print public relations campaign aimed at presenting a positive image of the wireless industry to regulators and consumers; Move of the organization to conduct a marketing awareness campaign aimed at educating advertising agencies and brand managers about wireless benefits in April 2004; Implications of image advertisements on regulations regarding wireless carriers.

ACCESSION #

13157272

Related Articles

The article profiles Cell C, a South African brand that provides cellular services. Cell C is in the process of making several changes, including a revamp of their corporate identity. Five core values have been identified that should be evident in its operations in order to create a fresh face...

Reports on the advertising campaign launched by Verizon Wireless for its network services for youth-oriented applications. Other wireless competitors that launch similar campaign; Prices for game downloads; Cellular phones released by Verizon.

Reports on the financial inconsistencies faced by wireless company Nortel Networks Ltd. as it aims to improve its image in the wireless telecommunication industry in the U.S. in 2004. Information on a media campaign launched by Nortel to improve its image; Views of president and CEO Bill Owens...

Features Tom Wheeler, founder of the Cellular Telecommunications & Internet Associations. Contributions to the wireless industry; Social responsibilities that he incorporates into the association; Views on telecommunication regulation.

Provides information on Liberty Alliance, a group working toward creating an open standard for a federated network identity infrastructure. Members of the alliance; Details on the federated identity solution proposed by the group; Potential for the wireless communication industry.

Reports on the move of the Mobile Marketing Association to revise its code of conduct for the marketing of mobile telephones in Great Britain. Purpose of the revision of guidelines; Core areas of the code affected by the revision; Changes made on the guidelines.

The article focuses on the pricing policy of cellular service providers in South Africa. The Communications User's Association of South Africa filed a complaint against three service providers for profiteering. The complaint has prompted the Independent Communications Authority of South Africa...