Flexing your Eyewear Design Muscles

How do you see yourself in the realm of helping patients? Are you a decision maker or an order taker? Do you let the patient dictate the ordering process? Does the patient get to roam around your dispensary and pick out their own frame without any help? Are you just there to take a PD and write down the information? If you don’t think there’s any problem with just sitting back and letting the patient dictate your time with them, they certainly won’t think there’s any reason for them not to purchase their next pair online since they had to do all of the work anyway.