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The organization’s decision to pick Moore is a major shift in strategy, bringing on a seasoned Washington political veteran to lead the organization. Moore fits the mold of a traditional trade association executive whereas Ramsey had more of a business and tech background.

The move is a classic Washington play — when an association looks to amplify its brand in D.C., it often turns to veteran political operatives with connections on Capitol Hill, an understanding of K Street and an ability to gain respect of member companies.

Moore said she is ready to lead TechNet and take the association “onto greater heights.”

“The thing that made TechNet unique and special from the get-go has been the involvement and leadership of the CEOs,” Moore said. “That’s something I think is vital to the conversation and so critically important to really have that voice for lawmakers to hear what is really needed to keep the innovation economy going.”

Formed in 1997, TechNet’s executive council includes high profile industry leaders like Marissa Mayer of Yahoo, Eric Schmidt of Google and Safra Catz of Oracle Corp.

Moore said the member company CEOs have a “renewed focus and vigor and enthusiasm for TechNet.”

A long-time aide to then-Sen. Evan Bayh (D-Ind.), Moore also worked as a field director of the Democratic Leadership Council before serving for eight years in the Clinton administration’s White House Office of Political Affairs.

Bayh said that Moore has all the tools to make TechNet successful.

“She’s results oriented. She’s bipartisan, not an ideologue. She’s got a high energy level and she works well with people,” Bayh said. “In a Washington environment where its tough to get anything done, I’d give her a good chance of getting things done.”

Moore also has served in leadership roles on the John Kerry for President and Hillary Clinton for President campaigns. Most recently, Moore served as founder and president of LMF Strategies.

She said she wants to bring her experience of “working across the aisle, building coalitions, finding common ground consensus among the most conservative all the way to the most liberal. That’s something that I am bringing to TechNet that I’m really excited to do and put to use to push the agenda forward.”