“If Dr. Bruce Banner gets a bad night’s sleep, he’ll get angry…and you know what happens next. Luckily, a starred-and-striped hero in nightshirt and cap—the whimsical mascot of Sleepy’s, The Mattress Professionals—is there to calm the bad-tempered Hulk with a super-comfortable mattress. That’s how the artists of famed Marvel Comics tell it in a comic book produced exclusively for Sleepy’s. The comic, available at nearly 700 Sleepy’s stores across the Northeast, is a result of a partnership that began with this summer’s blockbuster hit The Incredible Hulk.” (10/14/08)