One Direction to Release Our Moment Fragrance This Fall

Eau de 1D is coming right up. One Direction will release their first-ever fragrance, inspired by and dedicated to their fans, this fall. The scent, called ‘Our Moment,’ is a sparkling, juicy mix of fresh fruit and seasonal flavors mixed with warm musk undertones. Mmmmmm.

The band worked closely with fragrance experts Firmenich to choose their favorite scents, coming up with a vibrant and playful fruity floral that always reflects the essence of 1D and of being a Directioner. They wanted to be hands on, since it has their names and faces on it!

“It’s been a long and exciting process and we’re really proud to have made a One Direction fragrance,” said Harry Styles.

Liam Payne pointed out that the scent is unique, saying, “We love the idea behind a fragrance as you mix individual scents to create something so much better!”

Niall Horan even took the perfume for a test drive with his loved ones, saying, “I’ve tested it on my family and they love it and we can’t wait to show it to our fans across the world.”

If the Horans dig it, then so will Directioners.

The top notes are pink grapefruit, wild berries and redcurrants. The middle notes are jasmine petals, fresh freesia and frangipani. The dry down features creamy musk, sheer woods and white patchouli! Sounds like something you want to spritz on all of your pulse points, ladies!

The celebrity perfume market is a crowded one, but the notes of this perfume make it sound like it was designed expressly for Directioners.

You want to be sure and wear Our Moment to a 1D show, in case you end up meeting Harry or Niall or Liam or Louis or Zayn. You want them to be able to smell their Eau de 1D on your neck, right?!

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