Mulberry's in Bloom for Valentine's Day

Plenty of Valentine's Day fashion tie-ins are cheesy (a few that aren't: Diptyque's glamorous candles and Annabelle + Andre's Illesteva frames.) But items of the bedazzled heart variety aren't exactly "Break, blow burn" stuff. For a gift that's blissfully free of saccharine overtones, Mulberry partnered with artist Daniel Brown to create digital flowers patterned with the company's spring prints. Starting today, the blossoms are free on Mulberry's website: you can send them to a friend or "friend" and they will bloom and fade just like their real-life counterparts, minus the bizarre chemical smells and browning petals. The best part: just like a real flower, no two blooms are the same.