Here’s another fashion brand opening a door for consumers to walk in and see the business running from within. Armani has launched #ArmaniTweetTalks, a series of live conversations to be published on micro-blogging site Twitter, that will address important topics relating to today’s fashion industry.

We’ve all seen many forms of live e-discussions published on the web before. Ultra-popular blog The Business of Fashion has been especially adept at creating interest in the people behind the brands, having successfully gathered both fashion leaders and followers to learn more about industry people as Karl Lagerfeld and Natalie Massenet.

Armani’s latest initiative will follow an almost identical format, with its first live discussion scheduled in Beijing on 1st June, as part of its One Night Only in Beijing event.

The inaugural ArmaniTweetTalk will look East, to China, and discuss how this country is rapidly shaping up to be the most influential fashion market of the twenty-first century.

Divided into several “volumes”, the talks will be accessible on Armani.com/tweettalks. Here the audience will be able to view information on panellists and access the questions submitted and summaries of previous discussions.

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La Moda Dubai is the authoritative online source for fashion, beauty and luxury catering specifically to the UAE and greater Middle East region. Established in 2010, the La Moda Dubai fashion blog was conceived to provide breaking fashion and lifestyle news as well as in-depth features that provoke the imagination of the fine living connoisseurs of the Arabian Gulf.