Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

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PROSPECTS

Since most new cars in Ukraine are equipped with in-car entertainment, all categories saw a decline in volume sales in 2019. Consequently, demand for in-car entertainment is mostly limited to buyers of second-hand cars.

Rising demand for better quality fuelling unit prices

While in-car entertainment has become less necessary, unit prices within the area have increased by more than the rate of inflation. This can be attributed to the fact that consumers within in-car entertainment are becoming more demanding and asking for special functionality.

Demand increasingly limited to niche group of high-spec users

Volume sales within in-car entertainment was negatively impacted by increasing saturation in 2019. Also, demand in this area mostly remains limited to consumers with special requirements and preferences.

COMPETITIVE LANDSCAPE

Garmin recovers to consolidate leading position within in-car navigation

With the growing number of affordable models within in-car navigation, even across well-known brands, consumers’ priorities have changed. For instance, after suffering a decline in sales in 2018, Garmin improved its sales share and leading position in 2019.

JVC Kenwood Ukraine continues to lead in-dash media players, with the well-known multinational also ranking strongly within in-car speakers due to the widespread popularity of its JVC and Kenwood brands. Kenwood targets consumers with average and above average incomes, offering premium ranges, with JVC following closely behind.

Low-end brands improve volume sales

Many consumers in Ukraine import their cars unofficially and cannot afford models offering good quality in-car entertainment. As a result, companies such as Stopol Group, PIT and Erinom, which focus on the mass market, continue to perform well in this area.

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