The basic theory is this, when prioritizing your to-do list put the most horrible, cringe-worthy task first on the list and knock it out first thing in the morning. Brian calls this your 'frog' and states that 'once you eat a live frog first thing in the morning that will be the worst thing you'll deal with all day'.

It seems to work for me especially when I keep the mantra front and center in my Tadalist. So take your pick - eat some frogs or get de-cringing, but either way times a wastin'. Get movin'!