Community

COMMUNITY IS YOUR FELLOW BELIEVERS. Any true community is already sold on you, your brand, your profession or your product. You do not have to sell to these people; they already believe in you and/or what you do. Your community is made up of people who will find you customers. They will refer their own friends and contacts to you. Why will they do this? Because, as I said, they’re believers. You need to find these believers. When you find them, don’t sell, sell, sell. Don’t pitch. You don’t need to sell to them, and doing so will just make you seem disingenuous. I will get to what you should do in a minute.

Q1) In our reading last week in The Starfish and The Spider, it talked about the role of ideology in the decentralized organizations. When Christine talks about “fellow believers” do you think she means the same thing as ideology?

The second half of the post begins:

Ok. Now that we’ve established that we want to find like-minded people to contact online to build a community around you or your brand/product, I’ll tell you how you can start doing this.

HOW TO BUILD COMMUNITY: The 3S Approach: Search, Share, Support.

Q2) Reading through the specific suggestions on how to search, share, and support which ones make the most sense to you? Are there any you are ready to go ahead and try?