Monthly Archives: March 2013

Feel like you just want to give up? Like you want to crawl under a rock and hide from the world? Have you ever wanted to just end everything? I have been there.

Jessica N. Abraham is a professional in the worlds of Internet Marketing and Entertainment Business. She is also a single mother. Life just isn’t always easy… As a matter of fact, it almost never is. She is someone who can sympathize.

From “zero to hero and back again,” Jessica has gone through some very difficult and scarring situations that have gotten her to the mindset that the only one you can depend on is yourself. And at times, you are on your own to do that. So, let her help!

Things aren’t always how they seem. Likewise, we are often faced with situations that we just can’t control. We can make the situation, no matter how terrible, work to our best benefit. We can use the bad times as a tool for the good and as practice until we reach our goals. The quicker this understanding can be instilled into your life, the faster you can go from “zero to hero” each time you reach rock bottom! Because if your destiny lies in greatness, you will make that journey a million times over before reaching the top!

The top is in your grasp. The impossible is possible. Call now and be inspired!

A few days ago, an article was released speaking on the topic of Social Branding and Internet Marketing’s importance in Web 3.0 and how many businesses, according to a current analysis report, are yet to pay it serious attention. They refuse to place higher budgets on the table in the name of Internet Marketing and Social Branding, in general, let alone as separate items of coverage. While Social Branding is Internet Marketing, each classification can be broken down into smaller sciences. Many of these sciences will actually cut costs for the management end of business budgets and triple ROIs directly.

If you haven’t seen these articles, catch up with them below:The Report

In the review of this information, it is imperative to remind businesses (and even individual business persons) about the “Power of the Brand.” This is what can make or break a business or individual. This is what you have worked your whole life to build. It’s the value others place in your brand. This is BrandYOU.

BrandYOU! Yes, this is a very important topic. This topic is often covered on blogs, periodicals, books, educational learning centers, and at business seminars. This topic is the most important one that can be covered, because any action made in the name of a brand is building the character in the minds of the audiences of that brand. Still, people ignore the importance of BrandYOU or creating a positive persona for a brand (if a business).

Whether a representative of a brand or in being the actual the brand itself, BRANDYOU can play a major part in your success… “strike that, erase it.” It WILL play THE major role in your lasting success. It will set your brand aside from competition, because BrandYOU isn’t just about Branding. It’s about individualism and unique value propositions between brand and consumer. It’s about quality and integrity. It’s one of the most organic ways of marketing your brand Online and off.

While, it doesn’t even have anything specifically to do with Internet Marketing, it can hold powerful results via Social Interaction (reviews, testimonials, statuses, social conversation, etc.). And, that is the problem. People think that indirect or slight correlations are no correlation at all. It’s a concept that seems to be common sense, but some just don’t understand it. Understanding the truth is the greatest thing that could ever happen! That is why it is so important to understand BrandYOU inside and out.

Have you ever heard that you need to eat, sleep and dream your business in order to see it take form and thrive? Have you ever considered the fact that YOU are a business? After all, don’t you file taxes? Do you file as an individual, independent contractor, sole proprietor or board member? If you said yes, then technically you just proved that you ARE a business, whether you use your own entity, fictitious name or work for someone else’s brand.

The truth is, all of these are brands, And the truth is, you are getting paid to represent that brand… even if you are a “relation” of that brand. Consider yourself extended family, a friend, significant other or whatever. Because you represent that brand (if you aren’t the specific brand), you are an important person in the “life” of that brand as a persona — or fictitious person. As a matter of fact, you are responsible to pay taxes due to your relationship to the brand. The brand’s “corporation” tax is taxed as an individual, because that brand is alive — it acts as an embodiment on its own! Isn’t THAT interesting? So, wouldn’t it be in your best interest to keep THOSE interests at the ultimate peak high point at all times? After all, YOU are investing so much time into the brand and then paying taxes on that time that can never be replaced.

In considering this scenario, one should remember a few things about businesses:

First impressions are everything.

Quality customer service needs to be maintained.

Reviews and Testimonials can sway the opinions of those who seek to know about a POTENTIAL service provider.

Competitors exist and work against competitor brands.

What will you do to protect your brand? What will you do to keep the reputation of the brand satisfactory to clients and community?

The obvious first step in BrandYou is always to be on your best behaviour. This doesn’t mean that you can’t show your opinion. But, it means to act upon how you would like to be perceived. If your brand represents THIS, then you can display THIS in your actions. I had a conversation with another business owner recently. The conversation was based around her recent activity on Facebook. She tried to apologize for the “recent racy content.” What she didn’t realize, however, that showing a public interest in a subject based upon her role in the community of her target audience will actually allow her brand to be received as a trustworthy persona and build a lasting brand loyalty that will lead to a long enduring tenure of that brand.

It basically all boils down to this: CATER TO YOUR AUDIENCES. If you want to be perceived as an individual for hire, then portray the ideal characteristics of the ultimate employee. If you are a business, tend to your community of followers and those that you want to target in “giving them what they want” and do not give them a reason to think otherwise. This means to be consistent, persistent and show interest in that particular characteristic.

So, how should you begin to structure your “BrandYOU?” Think of a respectable business person, public figure or entertainer. They all have something about them that stands out, correct? This is something that is overemphasized in creating a character perception of them. This is something that will hold distinct in setting them aside from competition. Now, look at those characteristics that aren’t “front row and center” in their persona. These characteristics do not conflict with the public perception of that brand. Contradictory elements will keep that brand from being accepted, in turn they will more than likely remain unsuccessful.

Next, Think of a recording artist that may be perceived as a “thug” or a “boss.” To find out that they were once on the opposite side of the law and never really this “thug” or “boss,” we change our persona of that artist. It just seems fake. True fans will stay loyal. Those are those who really have learned to love the brand’s product and really could care less. But, others have lost respect for that artist. This leads to lower ROIs and less money in our bank accounts. If a Brand Story had originally been formed to related the two “roles” this brand partook in previous to success in the industry, respect may have been gained and inspiration may have been enstilled in audiences. Positive impact on community and definite respect would be gained, in addition to higher ROIs for that brand. It’s all about planning and integrity along the way.

Keeping realism within the character of a brand or YOU as an individual (BrandYou) and implementing the archetype you have selected for it, you will keep anyone from doubting your mission, vision or even track record. You may even, in such a case as previously stated, created inspiration and influenced positivity in those who look to your brand for value. Which means, more often what you say will be taken at face value, respected and believed. If you go slightly off track, we know something is wrong. If you go “left” in your action, we start speculating, assuming and looking for discrepancy in ALL actions and statements made by your brand. Your brand will see negative reaction in the process.

It all really boils down to the ethics of your brand, professionalism and catering to your audiences. As long as you can be perceived as professional, you are entitled to your opinion. If you feel you will offend someone, start by giving a disclosure and allowing them to understand your point or opinion… how you have gotten to this ideal or interest. If it is a fellow business person, they more than likely will understand already. As a matter of fact, they may reach out to you in liasing to these markets in cross promotion or future campaigns. They may just send you business or point you in the direction of that business, especially since you may not be competition due to the catering of different audience types. Stay true to yourself, your brand, and consistency — Online and off.

In the case of Internet Marketing in relationship to BrandYOU, one can excel tremendously. Niche Markets can be targeted and “owned.” Negative reactions to a brand can be combated without any further questions asked. Positive influence can be “watermarked” into consumers minds and agendas. Conversation can influence campaigns organically. Everyone wants to be “friends” with your brand and will tell friends and family about their “new friend.” BrandYOU on the net will bring a dull presence life… and even the life of the party! That being said, let your ROIs gain immediate impact and implement BrandYOU today!

Sabir Bey and LA Talk Live present The Sabir Bey Show each and every Tuesday at 3:00 PM pst (6:00 PM est) on LATalkLive.com. The Sabir Bey Show airs for two hours and guest stars a plethora of celebrities, community activists and the lovely co-host, Tasha Auset.

The Sabir Bey Show is a Hip Hop infused talk show, providing “Pure Edu-tainment” in the homes of viewers around the world! The show, itself, covers a wide variety of topics, including but not limited to: society, culture, the law, history, current events, health and — of course– hip hop!

The Sabir Bey Show now offers more than a weekly television show. The Sabir Bey Show is currently in the works of creating an all new Social Network for the program itself! The site is set to include discussions, videos, lectures, classes, pictures, chat room, web store, health information, blogs, new releases and more! The site will feature the standard features of a social network with a niche brand design and will also include elements of what could be classified as a “Tru Skool” World Star Hiphop, meaning the premise of the videos and content included will surround REAL hip hop and REAL life and teachings!

ORLANDO, FL — Shorty Produkshins officially announces the return to homebase in Orlando, FL set for the month of April 2013. Operating out of Pittsburgh and Punxsutawney, PA, for the 2012 year, had been successful for the brand’s awareness and expansion into areas like Los Angeles, Detroit, Memphis, Las Vegas and furthered expansion into the Greater Atlanta Area. Within this past year, Shorty Produkshins took on projects that allowed this expansion to happen organically, while “branding socially” took precedence.

Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and SEO tactic. The company has evolved through supply and demand, as well as through industry saturation and the adaptation to the ever changing technology of our generation. Beginning prior to 2003 as a recording studio and independent record label, Shorty Produkshins has become one of the most sought after Internet Marketing companies in the Pittsburgh and Orlando areas, even as the nondisclosable outsource company for multiple marketing firms in those locations.

Owner and visionary, Jessica N. Abraham has built Shorty Produkshins from the ground up and has literally lived, breathed and slept Shorty Produkshins in every stage along the way. In 2012, she was able to put into motion many projects envisioned and tested over the years. In 2013, many of these will be officially released, while some of these are currently available in beta stages. Simultaneously, she operates Shorty Produkshins as a separate entity in executing outside projects for clients and consumers alike.

With the return to the Orlando area, Shorty Produkshins hopes to continue delivering quality servicing on National works and through subsidiary service lines, while working with more niche and community outreach projects. Shorty Produkshins has always strived to help the underdog succeed where barriers to entry may be the issue. Provided there is a budget and quality product or service, Shorty Produkshins can make the impossible possible for a brand. Before temporarily leaving Orlando in 2012, Shorty Produkshins had played a role in the Event Marketing and Branding for multiple Non Profit Organizations in the area, as well as local small businesses and recording acts.

In addition to relocation to Orlando, Shorty Produkshins also announces the re-release of Envisionment Network and EnvisionedTV for businessminded individuals in search of leadership development and networking opportunities set for May 1. Additionally, Shorty Produkshins will be releasing a plethora of products over the year’s span. For release information and announcement of Relationship Advice Lines, a Promotion’s Web, 24/7 Internet Marketing Telephone Consultation, an Internet TV Show, an Arab Women Empowerment Organization and more, one may visit the Youtube Channel for Shorty Produkshins at: http://www.youtube.com/lilshortydrama. For more information on how Shorty Produkshins may help your brand, business, product or event, visit the official website at http://www.shortyprodukshins.com