About

It’s highly likely that you are visiting because of one of the following reasons:
- on the lookout for a place to do really great work,
- in search of an agency to help grow your business or protect your good name,
- a competitor, wondering what we’re up to,
- or maybe the mom of one of our staff.
Whatever brings you to this page, we would love to answer your questions in person. Until then, here’s some of what you’ll want to know. . .
We recently announced plans to grow our business through one of the largest-ever mergers in the public relations industry, combining operations with Pleon, Europe’s largest strategic communications consultancy. As a result, we’ve strengthened our position as one of the world’s largest and most geographically diverse public relations agencies and Europe’s leading public relations agency, with more than 45 offices and affiliates in over 25 countries across the Continent.
We work for global clients, UK clients and very local clients. We’re seasoned communicators with backgrounds in journalism, marketing, science, the arts and prison (long story) among many other pertinent areas. We also have some of the best accountants, HR people, IT specialists and caterers helping us around the clock.
Most of our clients are leaders in their fields – healthcare, cosmetics, domestic goods, civil society, technology, food and beverage, professional services, and entertainment. The few that are not are striving to be, and we’re doing our best to help them get to the top.
Have a question for us? Send it to greatpeople@ketchum.com, and we’ll answer as best as we can.

Branded content on ...The Onion?

We've been giving a lot of thought to branded content in it's various forms - advertorials, native advertising or as I've recently heard it called, brand journalism.

This is essentially space or time filled with content that's paid but meant to look earned. Media owners like it. Brands are cautious. And the journalism community has mixed reactions - some see employment opportunities, others see an intolerable "church and state" violation that erodes editorial credibility.

Our advice: proceed with extreme care.

Done well, it can engage communities meaningfully in ways that standard advertising cannot and with greater control than standard PR.

But done poorly, it can really piss people off.

Check out the interview below with Rick Hamann, CCO of The Onion on how they make it work.

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Don’t make a commercial. The greatest mistake a client can make is wanting to create a traditional 30-second broadcast commercial and try to run it as a piece. That’s really bad.