Social media competitor analysis for global campaigns

Plan out your international social media strategy with proven methods and content that work well

See how your brand stacks up against your competitors

Analysing your competitors' social media activities regularly will give you the vital insights to make key decisions when developing or improving your own social media strategy particularly if you are thinking of entering a new market. Competitor analysis can tell you the brands with the highest share of voice on social media in your industry, and what customers and influencers are saying about your industry and competitors. Our multilingual social media team can help you collect and analyse data from your competitors' social media profiles in the language(s) of your choice detailing information about their page content, and how users interact with it. This will help you see where your brand stands, identify industry influencers to use for your future campaigns, learn from your competitors' successes or failures and identify new opportunities.

Social media competitor analysis for global campaigns can help...

When you need help from social media experts with local market knowledge to conduct competitor monitoring and analysis for a current or new market.

When you need to know how your brand’s social strategy stacks up against those of your competitors’.

When you need reliable insight to help you devise effective strategies for entering a new market.

When you want to learn from your competitors’ successes or failures and identify new opportunities.

When you want to understand how to interact with your target audience and boost your social profile in a target market.

When you want to identify industry influencers to use for your campaigns.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why social media competitor analysis for global campaigns?

To maintain growth on social media, competitive analysis should be an important part of your social media marketing strategy. Each competitor brand will have its own goals, tactics and strategies in place, but ultimately you are competing to reach the same audience/ customers.

By monitoring campaigns run by your competitors and measuring their effectiveness, you can gain valuable insights to help with making decisions for your own campaigns and social media strategies minimising the risk, time and resources of trying them out yourself.

Our multilingual social media team will analyse one of your competitors' social media profiles for the market and in the language of your choice and produce a detailed report about their content and how users interact with it. We will also provide recommendations of how you can utilise our findings to benefit your business.

This service will enable you to: identify gaps in the market for your products, services or initiatives and find out what advanced social marketing techniques your competitors are using on their pages so you can leverage these opportunities for your campaign where feasible. You can also find out the challenges your competitors are facing so you can tackle these issues before they happen to you, and plan out your future social media strategy with proven methods and content that work well.

How social media competitor analysis for global campaigns works

This process starts with you completing a brief and clarifying your requirements. We will ask you which competitor profile you want us to analyse and these details will be passed onto our multilingual social media team who will analyse your chosen competitor's social media profiles. They will produce a report detailing:

How your competitor is using their profile to connect with customers

What is currently working and not working for your competitor on their social profile

Whether your competitor's audience is engaging with them

What content provides your competitor the best ROI based on social signals

Whether your competitor is using any on-page apps in their marketing strategy

How your competitor is dealing with negative feedback on their page

This report will be quality-checked before it is sent to you, to ensure that all your requirements are met.

This service includes the analysis of one competitor social media profile and language only.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.