POSSIBLE and VML named Outstanding Website Developers at the WebAwards 2012

WPP’s sustainability reporting recognised with a gong for strategic communications at the IVCA Clarion Awards

STOP PRESS

Behavioural economics and dancing robots – Stream 2012

From the future of data and the application of behavioural economics in marketing to dancing robots and the world’s first full-length feature film shot on a mobile phone – WPP’s Stream un-conference (named by Wired magazine as one of the world’s best tech events) had it all. Get a taste of this unique event on , and the .

A new report produced by a team of WPP companies, The Chinese Golden Weeks In Fast Growth Cities, reveals fresh understanding of consumer attitudes and behaviour during the holiday shopping frenzy. Original research undertaken specifically for the report includes ethnographic research from Added Value and quantitative findings from Millward Brown. The study was informed by WPP’s BrandZ™, the world’s largest source of brand equity knowledge, together with insights from CNRS-TGI, Hill+Knowlton Strategies, Kantar Worldpanel, Millward Brown, Mindshare and OgilvyAction.

The leading digital agency is opening two new offices in Atlanta, Georgia and Portland, Oregon. With the additional presence in Atlanta and Portland, AKQA now has five locations in North America and ten offices globally.

To help clients move from insights to foresight Penn Schoen Berland (PSB) is creating a Centre of Excellence to provide Predictive Analytics services in India.

Dewey Square Group (DSG) is to join forces with Hill+Knowlton Strategies. Both firms are within the WPP family of companies, and Dewey Square Group will maintain its own distinct brand and operating independence. The new relationship will bring greater value to both firms’ broad spectrum of clients.

Xaxis has announced the launch of operations in Malaysia. The company will work directly with GroupM Malaysia in providing regional marketers with the full suite of Xaxis audience buying solutions as well as a premium ad network offering. Arshan Saha will lead the new office as director, Singapore and Malaysia.

Smollan Group, based in South Africa and now working across five continents, has come together with Headcount, which has been successfully operating in the UK and with partners across Europe since 1994. The resulting new company – Smollan Headcount – is a field marketing agency that offers clients the best of global and local.

Despite uncertain outlooks in both the Eurozone and the US, GroupM projects that measured media advertising spending in China will increase by 13.4% compared to 2011 to reach RMB 394 billion. The forecast was made in GroupM’s This Year, Next Year: China Media Forecasts report. The study is part of GroupM's media and marketing forecasting series drawn from data supplied by WPP's worldwide resources.

According to Landor’s Breakaway Brands® study published by Forbes, Facebook has been leading the pack as the most relevant and differentiated brand. Landor’s annual study provides a unique look at brands that have exhibited sustained, quantifiable increases in brand strength over a three-year period.

Kantar Retail's Breakthrough Insights iPad app now available

This complimentary app is a showcase for Kantar Retail's global thought leadership and an opportunity for clients to interact with insights in a fun and engaging way.

VML was named Outstanding Website Developer for winning seven gongs in this year’s 2012 WebAwards competition. Landor's website, developed by VML, picked up five awards while WPP's website headed the Advertising category.

Wunderman’s work for Nokia.com was recognised for Outstanding Achievement in Web Development at the 2012 WebAwards.

WPP

WPP’s sustainability reporting was recognised with a gong for strategic communications at the , the leading awards for corporate social responsibility.