50+ Exceptional Online Stores Built on Shopify

Today we'd like to introduce you to 50+ outstanding businesses built on Shopify. These online stores serve as great inspiration for all entrepreneurs who are looking to start their own venture.

Take a stroll down their digital isles and note what these stores are getting right: company logos, beautiful product photography, clearly defined navigational elements, simple user-friendly layout and convincing call-to-action buttons.

An animated GIF of the products in action, curated product collections based on category (ride, run, moto, drive), and social proof in the form of logos come together for Quad Lock, the next in our list of Shopify website examples.

The Candi Factory uses a simple white background website design and fun product photography. For a brand that has a ton of personality, they put users’ shopping experience first, which is essential for driving conversions.

18 Karat Wholesale creates collections that are easy to find and browse for shoppers. This is a strategic move, given that selling wholesale exposes you to a different audience than if you were a direct-to-consumer brand.

Pipcorn, an elevated popcorn, uses their website to convey their brand identity: simple and modern, with a focus on quality. The browns and beiges in the color palette also parallel the naturalness of the product.

Perhaps the most minimalistic design on this list of Shopify websites, Happiness Abscissa tucks their main navigation away on the left panel. This gives more screen real estate to feature their fun product photography and graphics.

When you’re selling art, you want to make sure the website is simple enough to not distract from the main selling point. Nick Mayer Art uses a minimal layout with muted colors that add vibrance but also highlight the work.

Top bright and bold Shopify stores

Apparel and accessory brand House of Holland uses big, bold fonts to make an impression with their Shopify store. The loud design is balanced with simple white background product photography on the shop pages.

When you sell “quality graphic goods,” you’ll want to showcase that quality to the best of your ability on your online store. Factory 43 uses large images and graphics from their products as the main visuals on their website.

When it comes to selling watches online, high-quality product photos that highlight the fine details and craftsmanship of the product are crucial. Great George Watches puts those images at the forefront in this Shopify example.

Henkaa sells dresses and accessories with big beautiful photographs that convey the moments their customers will have in their products. Oftentimes, the photos don’t feature faces, which allows shoppers to more easily imagine themselves in the model’s place.

Yoga Rebel uses a lot of outdoor environments to capture amazing lifestyle shots featuring their products. The photos create an impressive and stunning website, making it one of the best Shopify stores we’ve seen.

Allbirds is a brand with a big personality, and their website matches it. The real star of the show are the large, bright product and lifestyle photos that feature the products themselves and the materials they’re made with.

Top unique Shopify stores

There are tons of elevated watch brands online, but NOVO watches didn’t use the same approach as their competitors’ Shopify websites. Instead, they use fonts that look more handwritten and less refined, a bright color palette and no shortage of graphic illustrations.

Though the last of our best Shopify stores is on a white background, Zero Gravity is not afraid to use color. The unique store sprinkles playful fonts throughout the site.

Conclusion: Designing your Shopify store

Research has found that it takes people just a tenth of a second to make a first impression. But when it comes to designing your Shopify store, it’s important not to sacrifice functionality for a fancy design. Your website might look nice, but if it doesn’t convert, it’s not doing its job.