Tuesday, May 13, 2014

OPI announces the launch of nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colors and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.

“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”

Coca-Cola by OPI includes:

Coca-Cola Red (inspired by Coca-Cola)

Classic red – always in style, always perfect.

You’re So Vain-illa (inspired by Vanilla Coke)

I bet you think this creamy nude is all about you.

Sorry I’m Fizzy Today (inspired by Vanilla Coke)

Do Not Disturb…I’m enjoying this creamy, smooth pink.

Get Cherried Away (inspired by Cherry Coke)

Seriously, this black cherry is over-the-top gorgeous!

My Signature is “DC” (inspired by Diet Coke)

My initial impression? This shimmery silver is just “write!”

Today I Accomplished Zero (inspired by Coke Zero)

Dramatic black with effervescent red sparkle is a total must-do.

Green on the Runway (inspired by Sprite)

This uncut-lime green makes a real fashion statement.

A Grape Affair (inspired by Fanta Grape)

Make a big to-do in this deepest, darkest purple.

Orange You Fantastic! (inspired by Fanta Orange)

Glitter to the max in this juicy orange explosion!

The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, My Signature is “DC,” Today I Accomplished Zero, Green on the Runway and A Grape Affair) in mini bottles along with a mini OPI Top Coat and a mini OPI Original Nail Envy.

Coca-Cola by OPI will be available in both nail lacquer and GelColor formulas beginning June 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. The 10 Pack of Style mini pack will retail for $24.95 ($29.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS, become a Facebook fan, and share Coca-Cola inspired manicures using the hashtag #OPICokeStyle.

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About OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application, as well as a trademarked, iconic bottle and ergonomic cap. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades. With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Friday, May 3, 2013

Nicole by OPI Announces Two New Limited Edition NeonMini Kits, the Brand’s
First Neon Lacquer

Nicole by OPI launches its
first neon nail lacquer with two limited edition mini kits. Scandalous! Neons includes vivid shades of blue, purple and pink while the
Notorious! Neons includes vibrant shades of green, fuchsia and orange.

Each Neons kit includes a special white base coat, to be applied before adding color, allowing true neon pigments to pop. “These kitsoffer the hottest hues in a mini size to complement summer styles,” explains
Suzi Weiss-Fischmann, Nicole byOPI Executive VP & Artistic Director. “Think of your nails as a blank canvas. With these color combinations, there are endless options for creating works of art.”

Along with white base, Notorious! Neons includes:
Green Neon (this gossip-stirring green is the talk of the town), Fuchsia Neon (this fuchsia is famous for being unabashedly bold), and
Orange Neon (this outrageous orange doesn't know the meaning of meek).

“The shades included in both sets are perfect for accessorizing fingers and toes with bright pops of color,” adds
Weiss-Fischmann. “The first step is to apply the white base coat followed by the desired neon shade; finish with one coat of
Nicole byOPITop Coat Plus to achieve intense neon color with a glossy finish.”

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.
Scandalous! Neons and Notorious! Neons mini packs will be
available in stores beginning May 2013 for $10 each at retailers
including Meijer, CVS, Duane Reade, H-E-B, Kroger, and ShopKo.
Top Coat Plus will be sold alongside the kits for $7.99. In Canada, the kits will be available for $12.50 each and
Top Coat Plus for $10.99 at Loblaw, Jean Coutu, Rexall, London Drugs,
and Shoppers Drug Mart.

Nicole by OPIoffers
a salon-quality range of bold, fashion-forward nail lacquers. The
brand’s heritage is based in OPI’s well-established foundation of
excellence in
both color and technology, providing premium products to a broad range
of consumers looking for trendsetting nail lacquers.

Wednesday, March 27, 2013

OPI Now Available at ULTA.com, First Authorized E-Commerce Source in United States

OPI announces the start of authorized e-commerce on ULTA.com. ULTA has been a licensed
OPI salon account since 2000 and will be the first authorized account to sell
OPI products online in the United States.

ULTA.com will carry the full
OPI consumer product line, including the latest collection
releases as well as over 200 classic nail lacquer shades, nail
treatments, lotions, and certain manicure/pedicure tools. The site will
also offer some of
OPI’s value-priced consumer promotions.

“ULTA has been a strong
OPI partner for many years,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director.
“ULTA caters to the fashion-forward and general beauty consumer. In
today’s digital age, this audience is looking to purchase product with
the click
of a fingertip.

“For this reason,
OPI has decided to retail online with one of our current partners. ULTA knows the
OPI brand, and we feel ULTA.com will continue to uphold OPI’s
commitment to providing the best in high-quality products. In addition
to carrying consumer products online and in-store, ULTA will continue to
offer
OPI GelColor, the two week gel manicure, in over 500 full-service salons!”

Monday, March 25, 2013

Three custom shades available with the purchase of eligible Special K products

@NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s®Special K®
beginning in April to pair with a campaign encouraging women to “show
off your confidence with color.” Shoppers will have the opportunity to
receive free full-size bottles of Nicole by OPI nail lacquer by
signing up for the Kellogg’s Family Rewards program and entering codes
from specially marked boxes of Special K products, while supplies last.

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K,
we hope to inspire and motivate women who are striving for beauty both
inside and out.”This promotion will be available in the US where Special K products are sold.

About Nicole by OPI:

Nicole by OPIoffers
a salon-quality range of bold, fashion-forward nail lacquers. The
brand’s heritage is based in OPI’s well-established foundation of
excellence in both color and technology, providing premium products to a
broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:

At Kellogg Company (NYSE: K), we
are driven to enrich and delight the world through foods and brands
that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s
leading cereal company; second largest producer of cookies, crackers and
savory snacks; and a leading North American frozen foods company.
Every day, our well-loved brands nourish families so they can flourish
and thrive. These brands include Kellogg’s®,Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.