Lynn University, a private university in Boca Raton, Florida, created a new, innovative learning environment embracing technology and sustainable living for students all over the world.

With such a focus on attracting international students, Lynn University required a state-of-the-art website in order to show the depth of its academic offerings as well as the beauty of its campus.

Lynn.edu Homepage

Prior to our involvement, Lynn University completed a rebranding exercise which included new marketing website designs. They engaged The Refinery to execute the website development from those designs using a scaleable content management platform and to support the continued evolution of their marketing efforts.

Key Challenges

Responsive Design - The designs we inherited did not fully consider how the website would look and feel across mobile devices and tablets. Our design team worked with the developers to make sure the experience felt native to each platform.

Content Management - Lynn University's website was comprised of hundreds of pages, which were authored by staff members throughout the campus. Building on CraftCMS was the perfect platform, as it allowed authors to focus on the content itself without the burden of how it would be visually presented.

Continuous Improvement - The website is a living and always evolving part of Lynn University’s marketing efforts. We implemented Agile release planning techniques from the software development industry to work in short sprints of releasable work.

Website Design

We design websites that connect with your customers.

Our design and development process is driven by key initiatives including: user research, content architecture, design systems, standards-based markup and an infrastructure scaled for the enterprise.

We also believe in the practice of informed design. We want to know your goals, your KPI's and we want to know what YOU know about your customers, so that we can build a website that is attractive to those customers and performs as it should to help you reach the benchmarks that matter to you.

We utilize a state-of-the-art content management system (CMS) called CraftCMS to build easy to maintain websites that can grow with your business.

Card Sorting

See how your users organize content.

Dev Ops

Automate your operations.

HTML/CSS

Standards based front-end development.

Information Architecture

Put your content in the right order.

Javascript

Building interactive user interfaces.

Marketing Strategy

Find new customers.

Prototyping

Build a new product concept to test.

Responsive

Design for screens of all sizes.

Search Engine Optimization

Increase your Google ranking.

Wireframes

Get things laid out right.

The Results

The Refinery has been a key strategic partner in the continued growth of the Lynn University website for the last two academic years.

Working with Josh and The Refinery has redefined what a true partnership should look like. They not only consistently deliver excellent results but they are always looking for new ways to add value.