How can we improve Bing Ads to create a better experience?

Allows users to select specific hours to show their ads.

Allows users to select specific hours to show their ads. The preset blocks of 5+/- hours often represent the best and worst conversion hours which defeats the purpose of using times. Google allows for specific hours to be selected. Often the best conversion hours are only 1 or maybe two consecutive hours, not five. More precision is needed.

Sarah Dodsworth
shared a merged idea:
Applying time of day targeting only to individual days of the week · March 12, 2014 ·

Some clients really need to pause activity for a few hours only on certain days of the week. However, the only option at the moment would be to pause activity at a set time period but have that applied to all days of the week. It would be good to have more flexibility here. For example, a lottery client needed to pause during draw times, as you can't buy a ticket, but only between 7-9pm on a Wednesday and Saturday. I had to pause campaigns from 6-11pm everyday as a result of the current limitations, and the alternative would have been to pause all day Wednesday and Saturday. Both options miss out on significant revenue as PPC activity is paused more than necessary. Obviously, as others have already suggested, hourly time slots would limit the impact of this too.

Anonymous
shared a merged idea:
Your BLOCKS of time no good! Do what Google does -- and give us the chance to pick our OWN hours and times we want to be up there. · September 16, 2013 ·

It would be best if my ads would show from 10AM until 8PM but using the drop down menus to set up the times, I can only go from 11AM until 6PM or way over the intended hours defeating the purpose, thereby losing 3 hours of exposure and potential revenue for all concerned. Maybe have a custom drop down for this or additional drop downs to better specify hours.

catsklgd1
shared a merged idea:
Presently, one can only select time "segment" when scheduling. It would be very beneficial to be able to actually schedule by the hour. · October 20, 2012 ·

Presently, one can only select time "segment" when scheduling. It would be very beneficial to be able to actually schedule by the hour. This would help to prevent overages on daily budgets, where impressions and clicks exceed the desired figure.

The current time brackets available under targeting options are too broad (e.g. 3-7 am, 7-11 am, 11-2pm, etc.). I would like to see it broken down into smaller increments (1-2 hours) because my ads run in multiple time zones.

Bing has finally come around and provided the option of selecting specific hours for the Ad Scheduling (instead of the previous block scheduling); however, the ad hours/schedule is based on the location of the person viewing your ad instead of the Time Zone of your BingAds account. This makes it difficult (close to impossible) to run a single Campaign across multiple time zones/states without segmenting the Campaigns by Time Zone...

For example, I have a Campaign that targets the entire US with operating hours of 7a-7p PST. With the new, 'better' ad scheduling, my ads would show at 4am -4pm PST for users on the East Coast (7a-7p EST), meaning the ads would show outside of business hours and not show during some business hours as well.

Also, please add time segments for specific days. If I want to increase my bid to 130% during business hours I have to also increase the bid for the same hours on weekends because there is no way to specify time segments for specific days.

A feature request I have had from a few customers, is to have the time they are able to chose from changed. The suggestion would be to have two drop downs, one for a start time and one for an end time. This way the customer has a choice of exactly when the ads start and stop, rather then having three hour increments. As some would like their ads to run coinciding with their hours of operation.