Follain responsive website

Follain was stuck with a generic Shopify website that was cluttered, confusing and difficult to navigate. The website failed to effectively educate and engage audiences, undermining Follain’s efforts to educate consumers about clean beauty. We worked with Follain to create an website that educates and engages beauty consumers at every touchpoint.

We started with a discovery process that included in store observations, diary studies and customer interviews. We identified 3 main shopper types: The streamliner, researcher, and experience seeker.

We collaborated with Follain’s technology, content and customer experience teams to design a personalized shopping experience that educates the consumer at every touchpoint. The navigation and information heavy screens were redesigned to reflect the mission driven business. The checkout experience was optimized for to be clear and easy. We Integrated an omni-channel customer experience so customers who shop in store can easily access order histories and Follain educator recommendations.

ServicesQualitative ResearchUser Experience DesignUI Design

Rockets of Awesome responsive website

Rockets of Awesome is kids clothing label founded with the purpose of making moms' lives easier. They deliver a personalized box of kids clothing for every season, saving moms the trouble of shopping.

We conducted research with busy moms where we learned how they shop and what matters most. We took those learnings and designed a flexible design system that helps personalize the shopping experience at every touchpoint.

ServicesQualitative ResearchUser Experience DesignUI Design

Harry's iPhone App

We worked closely with the Harry’s team to design an iPhone app that makes ordering razor blades and supplies as convenient as possible.

You can order your favorite supplies with only a few taps. Purchasing is quick and easy with Apple Pay, checkout forms are streamlined for easy input and your account information is only a tap away. It’s so easy you never have to open a web browser again to buy shave supplies.

Blue Apron iPhone app

Blue Apron transforms the way you cook. Every week Blue Apron delivers farm-fresh ingredients and delicious recipes to your door.

We worked with the Blue Apron team to design an iPhone app that perfectly compliments the Blue Apron cooking experience. Now members can use their phone to manage their deliveries as well as view recipes and video tutorials. The best part about cooking is sharing what you made. The app connects to the phone’s camera and provides a simple interface for taking photos so you can share (and brag) about what a great chef you are.

1stdibs iPhone app

1stidibs is a marketplace that connects the world’s leading dealers and galleries with collectors, designers and curators. We worked closely with the 1stdibs team to design an iPhone app that allows people to easily browse and buy the most beautiful things on earth.

The 1stdibs iPhone app provides a simple, intuitive interface to quickly search and browse the beautiful and vast inventory of 1stdibs dealers and galleries. Shop by category, creator and style or browse curated collections to uncover unique furniture, fashion, art and jewelry. Shop on mobile or use your current location to explore the dealers and galleries near you.

Gilt Mobile & TV

The Gilt apps make sure you never miss a sale. We have heard from customers that they shop while in spin class, in traffic, and under the table during meetings.

We worked with the Gilt mobile team for over 5 years. In that time we worked on all of their mobile and media apps. We collaborated on their ipad, iPhone, android and innovative platforms such as Apple TV.

Zola

We worked with the Zola team to design their iPhone and iPad app. We created a focused registry experience where couples can create and manage their gifts. Items can be added to their registry by taking a picture with their phone, using their phone as a scanner, or quickly flipping through the Zola catalogue using only gestures.