A Cindy Gallop chatbot will help you ask for a raise on Equal Pay Day

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The diversity advocate will help you get your money on Facebook Messenger.

Cindy Gallop, a former BBH chair, always has advice for women making their way in the ad industry. Now she's also giving advice as a chatbot. R/GA partnered with The Muse, Ladies Get Paid, Reply.ai and PayScale to launch "Ask For a Raise" on Equal Pay Day. To access the bot on Facebook Messenger, users can search @AskCindyGallop and message away. The bot comments back with sass, imparting Gallop’s personality (and use of expletives) into tips on bargaining, the data behind the wage gap, and witty remarks such as, "It’s good to know the facts, but it’s better to make a shit ton of money." "Ask For a Raise" will be promoted across social channels with two videos: "Freebies" and "Cindy Meets Cindy" that feature who else but human Cindy Gallop.