Strategy | Eirnin

Success doesn’t happen by accident – it demands careful thought, research, and planning. Eirnin Consulting provides independent research and analysis that enables your company to make informed business decisions, avoid costly blunders, and win in the marketplace.

Market Assessments

Developing a new product? Searching for new opportunities for your existing product? A market assessment can help your understand opportunities in the marketplace and clarify your options by compiling comprehensive knowledge on:

Market Size — Estimate the current and future size of your product’s target market, based on public and private data sources.

Key Success Factors — Identify the variables that impact your position in the market, such as distribution channels, pricing, and competitive landscape.

Understanding your market is the first step on the path to success. Eirnin Consulting’s market assessments deliver comprehensive current information and actionable recommendations that clearly define the critical steps to achieve market success.

Competitor Analysis

Accurate competitive information is a critical component of a company’s strategy to win in a market. Conducting structured competitor analysis on a regularly scheduled basis provides your company with:

Hands-On Product Testing — Identify product deficiencies, your sales team can use to position your solution and dislodge a competitor.

Eirnin Consulting’s competitive analysis generates accurate and timely competitive information that you can use to refine marketing messages, and position your product to pre-empt competitors in competitive sales situations.

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Eirnin Consulting works with your team to define crisp messaging and positioning for your product, and generate product collateral that correctly sets customer expectations, and wins the approval of technical and business stakeholders alike.