About This Gigapan

Crack The US Open by Heineken: The largest, most legendary Instagram ever posted.

We collaborated with renowned photographer Art Streiber to create this giant mosaic and built an interactive photo-hunt game within the popular mobile app Instagram. By turning their phones horizontally, users could search through this cast of characters hidden in the US Open stands and uncover clues in the captions, which led to free tickets to the Men’s Final match.

The game is over, but you can still check out @crack_the_us_open in the Instagram mobile app for the full experience.