Archive for month: October, 2013

When businesses first started using video in the 1980s, they found it to be a more affordable option than what film production had been. Now businesses could craft their message exactly how they wanted it to be, which pleased corporate attorneys, and they were guaranteed that the presentation would be the same each time it was used. Read more →

When using a social channel to interact with your fans, you may be dealing with people that are not satisfied with your product or service, and they’re letting your other fans know on your social sites. Despite what the issue might be, the question remains: What’s the best way to deal with negative comments?

Last week I told you about how social marketing and traditional marketing differ: how using traditional marketing tactics on social sites is like being cornered at a party, listening to a guy who is only talking about himself.

Social requires a different mind set, and it is one that is foreign to traditional marketers. It’s also one that is learnable.

What’s interesting, though, is that the principles that guide good social marketing are not new business concepts. In fact, the basic principles were first described in 1936 in the best selling book by Dale Carnegie, How to Win Friends and Influence People. Read more →

What makes marketing on social media different from traditional marketing? It is the attitude behind it. Traditional marketing and advertising is about constructing a message that tells the world how great a company, their product, or their service is. It comes at you like a used car salesman, and doesn’t take into account how you feel, or whether or not you want to see it. Read more →

Henry Ford’s take on asking the customer what they want is an interesting one. Back in the day, you might have thought, “Hmmmm, a faster horse would be fantastic.” Until you opened your eyes and saw me cruising right past you in my fancy Model-T, that new-fangled mobile gadget with the power of 20 horses. Faster horse be damned. Read more →