“Our ultimate goal is to transform the marketers in data-driven marketers who can leverage the advantages of the omnichannel era. It incorporates a level of AI, which in turn allows marketers to focus on strategy and campaigns, supported by all of their data “, noted Tasso Argyros, founder and CEO at ActionIQ, startupper.gr reported.

According to Wall Street Journal, with this investment, Sequoia is laying down its bet in a crowded market for software that integrates customer data from multiple sources for marketers.

“We have been inundated with volumes of data,” said Sequoia Managing Partner Douglas Leone, WSJ reported. “The speed to answers has opened the door to a new set of startups that can solve complex problems really easy, for mere mortals, as they say.”

Founded in 2014, this startup provides software as a service (SaaS) to connect a business’ multiple data sources, such as email, CRM, and clickstream, and centralize them onto one single analytics dashboard.

“We move marketing forward through the power of data, insightful analytics, and seamless marketing integration – filling in the white space left by all the Marketing Clouds. We are dedicated to providing marketers with freedom and speed, scaling to any quantity of customer data. Capture, analyze, and utilize of all your data to build and launch marketing campaigns – without ever calling IT. AIQ is personalized marketing campaigns across all your channels in minutes, not months”, wrote the team on their official LinkedIn profile.

This is the second investment for ActionIQ lead by Sequoia Capital. The first time the investment was in a total amount of 2 million dollars.

Founded in 1972, Sequoia Capital helps founders turn imaginative ideas into enduring companies. As the “Entrepreneurs Behind the Entrepreneurs,” the Sequoia team has worked closely with legendary founders such as Steve Jobs of Apple, Larry Ellison of Oracle, Len Bosack and Sandy Lerner of Cisco, David Filo and Jerry Yang of Yahoo!, Max Levchin, Elon Musk and Peter Thiel of PayPal, Sergey Brin and Larry Page of Google, Steve Chen and Chad Hurley of YouTube, and Reid Hoffman and Jeff Weiner of LinkedIn. Sequoia is now helping the next generation of innovators build the lasting companies of tomorrow.