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Tag Archives: TIA

Routehappy is a website where “tips & tricks” are shared and discovered between flyers and the crew: ratings, tips, details & photos about the passengers flight & airport experiences are reviewed on the website.

They are able to do it by measuring the happiness rating from each passenger from each flight. For this they use criteria as better planes, seats (comfort), WIFI, etc.

They know that not all flights are the same so they decided to rate them in a new and exciting way. The aim of Routehappy is to evaluate all the data to create « Flight-specific Flyer Ratings ».

Since its launch in 2010, Instagram has become very popular, with over 150 million users and 50 million pictures uploaded each day. Its rapid growth proves its potential in terms of promoting destinations. Therefore, tourism businesses are now taking a great interest in the platform. Many DMOs, Hotel chains and Airlines are now integrating this medium in their marketing strategy. They see it as a new way of communicating with consumers. Indeed, organizations can use this application in order to develop their brand image or strengthen their customer relationships. Consumers themselves can also use the platform to get inspiration and ideas when planning their journey. To sum up, social medias such as Instagram or Facebook are definitely part of what we call “Marketing 2.0” and tourism organizations have to know how to use them if they want to keep their place on the market.

Since 2010, it is an obligation for all one and two stars hotels in Bhutan to upgrade to three-star hotels and that before the end of 2012. If they fail to do so, they will see themselves be de-listed as a standard tourist hotel.

This is because Bhutan wants to improve its hotels standards, promote itself as a destination and attract more high-end tourists. Its target is to attract 100’000 tourists by 2012, knowing that in 2010 around 24’000 tourists stayed in Bhutan.

Today, three months to the deadline, still 54 two-star and 19 one-star hotels need to upgrade to three-star. This raises numerous issues: the banks refuse to give loans, labour force is missing and it is not possible to close the hotels during the upgrading renovations.

One might also ask itself what negative consequences this policy could have on less wealthy tourists, such as Indians, who might turn their back to Bhutan if this latter become too exclusive.