Magazine Article | March 22, 2011

Achieving Focus: Your Customer, Your Strategy, Your Message

Warning: Your company's business will change. No matter how successful you might be today as a reseller or solutions provider, the incredible pace of change in technology and markets will force you to redefine your business. To ride the waves of change with even greater success, you need to do something very simple — you need to focus consistent attention on defining, refining, and communicating your company's purpose.

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