With over 325 million monthly active users, Twitter is a top social platform for business. Its dynamic and easy-to-use format makes it a great tool to build your real estate business by engaging and strengthening your relationships with clients, perspective customers, and business partners.

Best Practices for Posting

A good method to follow when trying to engage your followers is the 80/20 rule: only 20% of your content should be self-promotion, whereas 80% should be other interesting content for your users. Some great content ideas are:

Offer Tips about Staging and Moving: Post links to blogs you have written, other informative articles and videos on how to stage a home for better sales, or tips on how to make moving stress free. Be sure to include an image.

Share Positive Local News: Sharing news stories that speak to how safe, welcoming, unique or up-and-coming a neighborhood, town, or city is can be a smart way to show the benefits of living there – and how well you know it.

Use Hashtags: Using hashtags helps your tweets be seen by more than your followers. Use relevant and specific hashtags to be found by those looking for your subject matter. Good examples include:

Your town or city

Neighborhood or name of community

Concepts related to the tweet, such as #movingtips or #newhome

Pose Questions: Focus on asking questions that engage your followers and encourage a response. You can even use Twitter’s ‘Add Poll’ feature – it is free and anonymous, and there are four options for an answer. Ask questions such as:

What is the best thing about moving into a new home? #moving #newhome #yourcity

What features are most important in a master bath? #masterbath #bathroomdesign

Share Local Community Events and Causes: If you are involved with a local charity or non-profit organization, tweet about their local events and all of the good work they do. The non-profit will love it and it will show that you are connected to and care about your community.

Use Mentions to Keep in Touch: You can use Twitter to congratulate a client on purchasing their new home (include a photo of the happy clients or the beautiful home), or thank a business partner or vendor for assisting you in your business. For example, give a shout out to the clerk/business that helped you carry treats for your open house to your car.

For more tips on using Twitter to build your real estate business, click here.