Tuesday, February 10, 2015

Google Makes It Official: Answers Not Just Links - Digits - WSJ

Signalling a strategic search shift

"Google tweaked its annual securities filing to reflect changes in its search results, notably its move to provide users with answers, in addition to links.

“We used to show just ten blue links in our results,” Google wrote in the preamble to the filing, submitted Monday. “You had to click through to different websites to get your answers, which took time. Now we are increasingly able to provide direct answers — even if you’re speaking your question using Voice Search — which makes it quicker, easier and more natural to find what you’re looking for.”"