To give power to that idea in the marketplace, Stag&Hare developed a 360-degree expression of ‘real' through a design language that included materials and finishes, color palettes, typography, photography, and illustration, as well as tone of voice.

"The design language," says Andrew Kibble, Stag&Hare Founder and Creative Lead, “helps to bring to life the story of honest ingredients and true to nature philosophy at the heart of the brand. The identity expresses a spirit of freedom while retaining the longstanding heritage of the brand. The design system is anchored in a hand-crafted look and feel, evoking quality and simpler times.""