8 Tricks that Give Your Website the Competitive Edge

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The online world is constantly trying to grab the user’s attention. Whether it is creating a user-friendly website or using strong search engine optimization, there are many tricks in the book to give your website the edge over competitors.

But even if you manage to draw in customers through SEO tricks, you have less than 15 seconds to impress your website visitors.

People will leave if your website fails to impress or seems too boring. High bounce rates not only affect your revenue but also damage your ratings in search engines in the long run.

So, how can you create a website that is memorable and informative?

Here are some tips and tricks that can help your website stand out from the crowd while engaging prospective clients at the same time:

Optimize your website speed

There is nothing more frustrating than a slow loading website.

According to a survey conducted by Akamai and Gomez.com, more than 50% of internet users expect a website to load within 2 seconds or less and abandon a website that takes more than 3 seconds to load.

With the rise of mobile and hand-held devices, people prefer websites that are compatible on different platforms. And if they don’t get fast results, they usually bounce.

According to a statistic by Section.io, even a small delay of five seconds can increase your bounce rate by 20%.

Start with compressing all your images before you upload them. Image file size is one of the main reasons behind a slow-loading website.

Use a lot of white space

Many visitors complain that they find it hard to navigate through cluttered websites. Having plenty of white space around your website content gives the visitor a much-needed breather.

Good design makes sure that your content is more legible and helps the user to focus on all the elements of the website.

According to research by Crazy Egg, white space around titles and text can increase user attention up to 20%.

What’s more, it also makes your website look modern and clean. Take a look at the website Sara Does SEO and see how she uses a lot of white space to enhance the design and user experience.

Use catchy headlines

The first thing a visitor reads on your website is the headline. Make sure that it is catchy and drives potential customers to click on the call to action buttons.

Include relevant keywords in the headlines as they help you attract targeted customers.

Even search engines filter content through headings over other content. So, choosing the right heading can help your website achieve higher rankings and improve your searchability.

About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.