Together we Fight Cancer Doctor Video

When cancer is involved, emotions run deep. Video is the very best medium for capturing the trust and confidence patients place in their doctors.

The physicians of Fort Wayne Medical Oncology and Hematology have been regional leaders in cancer treatment and clinical trials for decades. Confronted with new regional competition, the practice demonstrated their physicians’ expertise with a series of patient testimonials. Volunteers shared deeply intimate and memorable stories, and emphasized the benefits of choosing the region’s best specialists.

The video series also included interviews with the doctors themselves — each highlighting a special area of practice. The videos were shared via social media, generating tens of thousands of interactions.