Friday, August 31, 2018

DoorDash Edifies Points of Distribution with DashPass

Consumers
demand for grocerant niche food continues to increase and one of the first
detected platforms to address that demand was restaurant delivery services sector as readers of this blog
known as RDS’s and a key player signing the first 7 national restaurant
chains too
online delivery contracts was Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® back in
the day for cyberslice, cybermeals, and food.com.

When DoorDash launched DashPass, a subscription service
that will give users unlimited delivery for $9.99 a month the value
proposition for food delivery was forever changed according to Johnson.
Simultaneously they launched a service called DoorDash Pickup that will let
customers order from its app and pick up the food at the restaurant for
free.

The goal for DoorDash
was simple expand the company’s users base, while increasing customer frequency
with its most loyal customers and customers certain restaurants. Once again as
regular readers of this blog know the foodservice sector is dynamic not static
and companies must evolve or simply fade away.

DoorDash Chief
Operating Officer Christopher Payne stated that the services “introduce even
more convenience and cost savings for customers,” … “We’re excited to see how
these new offerings captivate our customers and drive incremental sales for our
restaurant partners.”

DoorDash has expanded
its last-mile delivery logistics service to more than 1,000 locations across
the U.S. and Canada this year.Now with
DashPass DoorDash is not simply a delivery service, they have evolved into a
meal aggregation. The food delivery business model has evolved has your
business model?

This model is nothing new as many of today’s chain restaurant
C-level executive know as Johnson was out pushing this model back in the day as
well but back in the day resisting the temptation to evolve was more important
than evolving.Ah how times have changed.Are you looking for today’s ideations or
tomorrows?In either case if you’re
looking for success you like so many others have should call the Grocerant
Guru®.

Foodservice
Solutions®
specializes in outsourced food marketing and business development ideations. We
can help you identify, quantify and qualify additional food retail segment
opportunities or a new menu product segment and brand and menu integration
strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant