With new single-touch fingerprint technology and EMUI 3.0, Ascend Mate7 dials up the mobile experience to make it easier for users to live life to the fullest. Ascend Mate7 is the latest big-screen smartphone from Huawei as it showcased its big ambitions as the number three smartphone vendor in the world.

“Today marks the arrival of our fastest and most compelling big-screen smartphone experience for consumers. It’s a symbol of our relentless commitment to ‘Make it Possible’ for people everywhere to enjoy our premium quality products,” said Richard Yu, CEO, Huawei Consumer Business Group.

Ascend Mate7 has an intelligent Huawei Kirin 925 processor made up of four large A15 1.8 GHz and four small A7 1.3 GHz chipsets which are activated in different configurations depending on the power needs of a specific app or function so the smartphone can be smarter with power management.

Ascend Mate7 saves up to 50 percent of the battery by automatically using smaller A7 cores to power standard apps that consumers use at least 80 percent of the time, and kicking in the larger A15 during high-performance use such as gaming. The processor will also automatically activate additional cores when it detects that 85 percent to 95 percent of a single core’s processing capability is being used.

Featuring the fastest LTE Cat6 connectivity with download speeds of up to 300 Mbps, Ascend Mate7 enables HD movies to be downloaded in less than 30 seconds. Running on a high density 4100 mAh Li-Polymer battery, Ascend Mate7 managed to fit a huge battery in the slim body for more than two days of non-stop normal use. With Huawei’s proprietary power-saving technology, Ascend Mate7 provides three power saving modes – normal, smart, and ultra power saving.

Ascend Mate7 is made up of more than 95% metal and features an interior structure made of a strong aluminum alloy for superior heat reduction. At only 7.9mm slim and weighing 185g, it has an ergonomically curved back for easier operation with just one hand and an ultra-narrow 2.9 mm bezel that delivers a compelling screen-to-body ratio of 83 percent. Ascend Mate7 comes in three chic colors, moonlight silver, obsidian black and amber gold.

With a 6-inch FHD in-cell LTPS display that consumes less power and JDI Nega-NEO technology for an impressive 1500:1 high contrast ratio, Ascend Mate7 delivers incredibly sharp images. It has a 13MP rear-facing camera to capture better party photos in low lighting with Sony’s 4th generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts the industry-leading 5P non-spherical lens for higher definition and less image distortion.

The recommended retail price of standard Huawei Ascend Mate7 (2GB RAM and 16GB ROM) is 499 euros, while that of the premium Huawei Ascend Mate7 (3 GB RAM and 32 GB ROM) is 599 euros. It will be available in more than 30 countries/territories including mainland China, Hong Kong, UK, Germany, Italy, France and Spain from Q3 2014, with other markets to follow.