Cindy Hourigan, DPS vice president of sponsorships, travel & events, marketing capabilities, discusses how the beverage company has moved beyond pouring rights in favor of collaborative ties that provide added value

The insurance category is the most active sector sponsoring the four major U.S. pro sports leagues and teams with PepsiCo, Inc., Anheuser-Busch InBev, Berkshire Hathaway, Inc. and Adidas AG the most active sponsors

IEG Sponsorship Report

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