Inside Cory Booker’s Social Media Strategy

WASHINGTON — As Democrats rallied opposition to Senate Republicans’ health bill last week, Cory Booker turned to his phone to whip up a storm.

The New Jersey senator, joined by Rep. John Lewis (D. Ga.), a civil rights icon, walked to the steps outside the U.S. Senate, and sat to speak about their objections while streaming the conversation live on Facebook.
Soon, liberal activists and policy experts started stopping by. Other Democratic senators dropped in, sitting on the steps, ties loosened, and talking to the camera as a crowd built – eventually growing into a few hundred fired-up liberals. What began …