We are an award-winning studio of architects, industrial designers and skilled fabricators with a vast and trustworthy network of collaborators. Our studio is dedicated in all processes—design, fabrication, project management, and construction—to realize the vision of our clients, from objets d’art, furniture and installations, to interiors and residential architecture.

Molson Slap Shot Fridge

The Slap Shot Fridge is the third instalment in the Molson Beer Fridge series, honouring the great Canadian love for hockey. Participants shoot pucks at a small opening in the face of the fridge. An accurate shot initiates a 100dB air horn and the fridge door opens automatically, rewarding the best hockey snipers with Molson Canadian beer, swag, and tickets to major hockey games. The fridge features a laser triggering system at the perimeter of the target; the housing is composed of carbon fiber and Kevlar, ensuring its durability in the face of the hardest slap shots. Working in close collaboration with Paus + Grün and Eightlines, we helped Rethink bring this campaign to life over a four week period.