Obama for America’s Technology Dream Team Taps Salesforce for Mission-Critical Engagement with Millions of Voters and Volunteers

Salesforce.com (NYSE:CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/)
company, today announced that Obama for America’s winning 2012
presidential campaign tapped Salesforce for many functions central to
its 2012 operations. With the Salesforce Service Cloud, Salesforce
Chatter and Salesforce Platform, President Barack Obama’s successful
campaign powered its constituent correspondence, contact center,
battleground state budget management and surrogate event management
functions. Hundreds of campaign workers and volunteers took advantage of
the flexibility and massive scalability of salesforce.com’s cloud
computing platform to manage and respond to 5.7 million voter inquiries
and 1.5 million voter contact records over a span of 13 months,
including an enormous Election Day spike of 80,000 inquiries in a single
day.

Comments on the News:

“Key to the campaign’s success was a technology platform that allowed
us to engage with constituents and make data-driven decisions in real
time,” said Michael Slaby, chief information and innovation officer,
Obama for America. “In addition, Salesforce massively scaled to meet
our real-time engagement and decision-making needs.”

“The Obama campaign represented as talented a group of technology
innovators working together that has ever been assembled,” said Vivek
Kundra, executive vice president, emerging markets, salesforce.com.
“We’re honored they chose salesforce.com’s social and mobile cloud
technologies to deliver so many different solutions that were central
to the first campaign built for the social era.”

Salesforce Massively Scales and Helps the Obama Campaign Win

The Obama team needed to rapidly deploy a solution that would massively
scale without purchasing or maintaining costly software, hardware or
infrastructure. Speed, scale and cost were key factors in its decision
to choose the enterprise cloud leader, salesforce.com. Salesforce.com’s
social, mobile and cloud technologies powered these mission-critical
functions of the President’s winning campaign:

Constituent Correspondence: The campaign turned to the Service
Cloud to manage 5.7 million voter inquiries over a period of just 13
months, averaging more than 14,000 inquiries per day and peaking at
80,000 inquiries in a single day on Election Day.

The campaign deployed the Service Cloud to manage millions of
incoming pieces of correspondence via email and the Web that were
then classified, tagged and organized according to the interests,
needs, or requests of the correspondents, who contacted the
campaign about polling locations, the President’s policy
positions, donations, and hundreds of other topics.

Hundreds of volunteers were given access to the app via the
Salesforce Platform’s field-level security, where they reviewed
each inquiry and tagged those requiring resolution.

Contact Center: The Obama campaign selected the Service Cloud
to power its contact center because it needed to move with tremendous
speed, getting hundreds of volunteers instantly ramped up as the
campaign’s primary contact center agents. Volunteers from around the
country logged into the Service Cloud and, using VoIP technology,
became instant contact center agents able to respond to millions of
voters from across the country. Deploying the Service Cloud’s visual
workflow and call scripting features, the Obama campaign enabled its
volunteers to resolve inquiries quickly.

State Campaigns Budget Management: Distributing scarce
resources among the 50 states is critical in any campaign. A custom
app built on the Salesforce Platform tracked “committed” and “actual”
budget data from the states in real time, allowing state directors to
maximize resources coming from the campaign and powering dashboards at
campaign headquarters that allowed the finance team to make more
strategic spending decisions. All of the collaboration in this app was
powered by Salesforce Chatter, the #1 enterprise social network and
the standard for how businesses and organizations collaborate.
Chatter’s social networking features such as profiles, real-time feeds
and trending topics combined with the information and processes in
Salesforce helped the Obama campaign collaborate around information in
the budgeting app and make vital decisions more quickly.

Surrogate Engagement and Event Management: Among the more
difficult tasks for a presidential campaign is managing speaking
requests and tracking appearances of thousands of individuals who
serve as official campaign surrogates. More than 4,000 individuals
requested to speak on behalf of the President’s campaign during the
2012 election and the list included everyone from grassroots
Democratic Party activists to some of America’s most well-known
celebrities from business, entertainment and politics. To successfully
manage this daunting task, the Obama campaign developed another custom
app on the Salesforce Platform. Using custom objects, the campaign
designed an app that managed the vetting process for thousands of
potential surrogates and tracked their appearances and created
itineraries for more than 7,000 events across the country.

Businesses and Government Agencies Trust Salesforce to Build Their
Social Front Office

More than 100,000 companies and government agencies including Burberry,
GE Capital and the Texas Department of Information Resources have
successfully deployed Salesforce technologies to connect with their
customers, constituents, partners and employees in entirely new ways.
This success extends to the public sector, where leading innovators
across the U.S. federal government, as well as state and local
governments in more than 90 percent of states, are using salesforce.com
to transform government for the social era.

A worldwide social revolution is taking place today. There are more than
4.5 billion social network users across the globe, and they are having
more than 150 million conversations every day on Facebook, Twitter,
LinkedIn and more. But the social revolution is no longer just a
consumer movement, it is creating a customer revolution for every
business and government agnecy. Salesforce.com’s transformational cloud,
social and mobile technologies are enabling businesses and government
agencies to build their complete social front office. With six product
lines -- Sales Cloud, Service Cloud, Marketing Cloud, Salesforce
Chatter, Work.com, and the Salesforce Platform -- salesforce.com
customers have the tools to unlock greater levels of productivity and
growth between themselves and their customers and constituents.

Founded in 1999, salesforce.com is the enterprise cloud
computing leader. Using salesforce.com’s social and mobile cloud
technologies, companies can connect with customers, partners and
employees in entirely new ways. Based on salesforce.com's real-time,
multitenant architecture, the company's platform and apps give customers
the tools to create a social front office and revolutionize the way they
sell, service, market, collaborate, work and innovate.

Any unreleased services or features referenced in this or other press
releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase salesforce.com
applications should make their purchase decisions based upon features
that are currently available. Salesforce.com has headquarters in San
Francisco, with offices in Europe and Asia, and trades on the New York
Stock Exchange under the ticker symbol “CRM.” For more information
please visit http://salesforce.com,
or call 1-800-NO-SOFTWARE.

"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...

In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...

"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.

"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.

It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems.
In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...

"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.

WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...

"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...

Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression.
In th...

SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY.
Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.

SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY.
CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...

"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.

Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...

A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...

SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.

Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...

To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...

When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits.
In his session at Internet of Things at Cloud Expo | DXWor...

Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.

In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to iterate use cases, bring understanding to those seeking to explore complicated technical concepts and ...

Special thanks to Brandon Kaier (@bkaier) for his research and thoughts on the Digital Twins concept.
Unilever, one of the Consumer Package Goods (CPG) industry’s titans with over 400 brands and annual sales greater than $60B, recently bought Dollar Shave Club for $1B. Now normally I would not think twice about such an acquisition, peanuts in the world of mergers and acquisitions.
However, this one feels different.
Two billion people use Unilever products every day according to Unilever’s 2015 annual report. Dollar Shave Club only has around two million members; the vast majority of w...

From government to retail to oil and gas, it seems like everyone is exploring how to use AI in their industry or business. It’s time for you to do the same.
There’s no question that Artificial Intelligence (AI) is on a lot of people’s minds these days, and is beginning to grow rapidly in adoption. Quoting Accenture, Forbes reports AI-driven productivity gains of perhaps 40% by 2035, and publications like the New York Times are noting the buzz, even as they ask, why now? Even if you don’t think you’ll be adopting AI for yourself just yet, you need to at least consider the broader impact the te...

There is a war a-brewin’, but this war will be fought with wits and not brute strength. Ever since Russian President Vladimir Putin’s declaration that “the nation that leads in AI (Artificial Intelligence) will be the ruler of the world,” the press and analysts have created hysteria regarding the ramifications of artificial intelligence on everything from public education to unemployment to healthcare to Skynet.
Note: artificial intelligence (AI) endows applications with the ability to automatically learn and adapt from experience via interacting with the surroundings / environment. See the b...

"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.

So data warehousing may not be cool anymore, you say? It’s yesterday’s technology (or 1990’s technology if you’re as old as me) that served yesterday’s business needs. And while it’s true that recent big data and data science technologies, architectures and methodologies seems to have rendered data warehousing to the back burner, it is entirely false that there is not a critical role for the data warehouse and Business Intelligence in digitally transformed organizations.

Since releasing the University of San Francisco research paper on “How to Determine the Economic Value of Your Data” (EvD), I have had numerous conversations with senior executives about the business and technology ramifications of EvD. Now with the release of Doug Laney’s “Infonomics” book that builds upon Doug’s EvD work at Gartner, I expect these conversations to intensify. In fact, I just traveled to Switzerland to discuss the potential business and technology ramifications of EvD with the management team of a leading European Telecommunications company.

Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and optimization to employee training and insights, all ultimately create the best customer experience b...

A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, which can process our conversational commands and orchestrate the outcomes we request across our persona...

SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.

This month, an AI (artificial intelligence) system passed a medical exam in China for the first time. I wonder how its bedside manner will be? In addition, Saudi Arabia granted citizenship to a robot named Sophia. With all these rapid advancements, I think it is time we explore the spiritual life of robots.
Up till recently, programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all the code. Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, ...

The Federal Communications Commission announced that it will vote on December 14 to enact the exceptionally misleadingly titled “Restoring Internet Freedom” order. If passed, it will do the opposite of restoring anything resembling freedom — it will repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the Internet.
If you’re reading this, chances are you’re already interested in the topic. Still, some quick background:
Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:...

Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions.
That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those prior tweaks tend to be short lived. The same issues will likely resurface.

Over the last few years, the Internet of things (IoT) has become a trending phrase for consumers and a top priority for businesses embarking on their digital transformation. Even with the growth and interest in IoT however, the meaning can still confuse people.
So, what is IoT? IoT is a network of things connected to the internet and is uniquely identifiable through its embedded computing system. These “things” may include a variety of devices like home appliances, commercial vending machines, fitness trackers, industrial gateways, connected cars, and smart factories.

I love it when I get feedback from a blog that I’ve written. I appreciate the different perspectives and insights that others bring to a topic of interest. And no blog that I’ve written has drawn more comments than my blog, “Isaac Asimov: The 4th Law of Robotics.”
The section of the blog that fueled the most comments stem from a scene in the movie I, Robot where Detective Spooner (played by Will Smith) is explaining to Doctor Calvin (who is responsible for giving robots human-like behaviors) why he distrusts and hates robots. He is describing an incident where his police car crashed into anot...

The human work of solving problems, facing challenges and overcoming obstacles tends to share a common goal: creating stable, secure and predictable environments. The tendency for most humans is that once we solve a challenge, we want to be done with it. That propensity, however, does not fit with today’s reality of perpetual change.
In the digital business world, organizations have no choice but to operate in an unclear, uncertain and continuously shifting environment that requires a new mindset and approach to formulating business strategies. Digital winners recognize that change is pa...

SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.

Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of busin...

Digital Transformation is amplifying mainframe as mission critical to business growth more than ever before. With 70% of the world's corporate data and over half of the world's enterprise applications running on mainframe computers, they are at the core of just about every transaction. A single transaction can, in fact, drive up to 100 system interactions. The continued increase in mainframe transaction volumes, growing on average 7-8% a year for 78% of customers, has even led to a new buzzword: The Connected Mainframe.

"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.

Cloud computing budgets worldwide are reaching into the hundreds of billions of dollars, and no organization can survive long without some sort of cloud migration strategy. Each month brings new announcements, use cases, and success stories.