In March 2006, Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass Twitter launched without too much hype but the revolution that the social network was to cause is now being felt across the globe. If you are an internet marketer, it is important to appreciate the power of this social media network in order to build a strategy to harness it.

If you are looking for inspiration for your 2017 social media marketing roadmap, it is time to learn more about Twitter’s incredible journey, which is best portrayed through numbers. Of course, you appreciate that Twitter, like other social media networks, improves engagement with your target audience.

More importantly, with 2.5 billion internet users already on social media, Twitter gives you a good chance to enhance your brand’s visibility.

Twitter statistics are every marketer’s dream and they will also give an impetus to your social media strategy. Take a look:

Twitter boasts 313 million monthly active users (MAUs). There are over 500 million tweets per day. 250+ billion tweets have been liked in the last 10 years. Katy Perry still reigns as the king of Twitter with 95 million followers. If your brand had such numbers, it would be an authority, not only in your niche but globally.

Twitter user statistics are impressive – A total of 1.3 billion Twitter accounts have so far been created with 29.2% of all U.S social media users on Twitter. There are 67 million Twitter users in the U.S while China has 10 million users though Twitter is officially blocked. 86% of users rely on the social media network for news. Over 78% of users are on mobile devices and 83% of world leaders are on the platform, the most prominent being Donald Trump, the U.S president. Barrack Obama is the most followed leader on Twitter with 79 million followers.

Unique Twitter user statistics – 33% of users follow a brand while 67% of users are likely to buy from a brand they follow. Top brands boast over 100,000 followers. 92% of brands tweet more than once and 62% of users expect brands to answer within an hour. 76% of users recommend a brand if they have a good experience. 47% of followers are likely to visit the brand’s website.

How Twitter engagement works – If your URL is in a tweet, users are 26% more likely to retweet it. Images increase click-through rates by 18% and such tweets get 150% more retweets than imageless tweets. Hashtags increase the likelihood of your tweets being retweeted by 69%.

The numbers say it all. It’s time to add Twitter to your social media campaign in 2017. Here, in Island Media Management, we manage up to 4 social media platforms in a social media management package. This allows you to freely adjust the needs of your social media campaign. Contact us for more information about our social media marketing services.