Savvy home sellers and and buyers research real estate agents online before they ever contact them. They often want a specialist to represent them and they want the best in the business. A powerful combination of education and experience culminates in designations and certifications. NAR describes it this way: “The National Association of REALTORS® and its affiliated Institutes, Societies, and Councils provide a wide-range of programs and services that help members increase their skills, proficiency, and knowledge. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by NAR and each affiliated group upon completion of required courses.” on their Designations and Certifications page of their website.

Not only does it distinguish the best of the best, it comes with major benefits! Some of the perks of all the years of hard work, and achieving status as the very top percentile of Realtors include, a profile on their site as a member, private referral networks, closed group membership, extensive continuing education opportunities, and marketing tools to boost recognition. Some examples of designations, certifications, and member benefits are:

The CRS designation is the highest credential awarded to residential sales agents, managers, and brokers. On average, CRS designees earn nearly three times more in income, transactions, and gross sales than non-designee REALTORS®.

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Real Estate Business Institute (REBI) who meet specific educational and practical experience criteria.

This certification is designed for REALTORS® who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination are involved in this market niche.

Show off a little! You’ve earned it. Make the most of NAR Designations and Certifications by utilizing the referral networks and memberships to garner a larger share of the discerning market. I made a referral to Houston, TX just yesterday. I searched and selected a highly qualified CRS, SRS Realtor, to sell an upscale home for my clients relocating to Stone Oak, in San Antonio, TX, where I specialize. After researching and interviewing her I have complete confidence that my clients will have the finest representation possible. I found her exclusively through CRS Agent Desk and chose to interview her due to her SRS designation.