“Hundreds of big corporations are using Kinetic Data software to automate business processes, from ordering computers for new employees to handling consumer contacts. Now the St. Paul company is concocting a version for small and midsize companies.

CEO and co-founder John Sundberg hopes the move will drive growth for Kinetic Data while raising awareness of what he has termed “enterprise request management,’’ or ERM, which he describes as a business-efficiency strategy that can lower the cost of service delivery while making for happier customers by helping to ensure first-time fulfillment of service requests.”