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Monday, November 27, 2006

It's murky out there

Funny: since getting the MaxJet press release on Friday, I've been trying to find a little more on ex-CEO Gary Rogliano's departure.....but the press has been very quiet. There's been a little bit of talk on one of the airline insiders' discussion boards here, but very little else out there.And it's one of those PR dilemmas. Speculation suggests that Rogliano quit - but there's no reason given why. So the void has developed and into it pours more speculation. So how do you fill the void? Does Rogliano give his side of the story and jeopardize any exit package he may have negotiated, or does the new CEO explain the reasons for his predecessors' departure, and risk alienating current and future investors?It took a wee while for Rogliano's customer message to disappear from the Maxjet website - and when it did, MaxJet boobed again by not posting the press release on the new chairman and chief exec - something they've finally rectified.But it still makes one think. Rogliano was a founder of the business. This was his baby and a baby that - outwardly at least - looked successful. But clearly there was turbulence in the Boardroom - if not at 38,000 feet. MaxJet was hardly on my radar before Friday - I'd tried to blag a flight to Washington in the summer when I was writing a travel piece, but my media outlet didn't warrant them offering me even a discounted ticket. So ever since, they've been just another press release issuer as far as I've been concerned. But now, inadvertently they've pricked my interest and I look forward to following their fortunes......especially if, in time, Rogliano's reason for quitting - if that was the case - emerges.

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Mark has two decades of corporate communications experience spent client-side, agency side, as an interim manager and project consultant.