Requirements

Comfortable – learning from the site and recommending the company to a friend.

Compelled – to take action to call or contact the company for help.

The site should look:
- professional but not cold
- success-oriented but not “get-rich-quick”
- something that a CEO would find respectable but still friendly enough to be used by a soccer mom.

Number of pages

1

Page descriptions

The Header

We don’t have a logo but want the name of the company “R. A. Roth & Company” in the header. We would also like the phrase “FORT WAYNE CPA AND FINANCIAL ADVISOR” in the header or near the header. You can be as creative as you want with it. I’m open to ideas on how to make it look good with the site. The picture we want in the header is http://www.istockphoto.com/stock-ph…-money.php. We would also like the phrase “Saving You Time and Money” in the header.

Horizontal Navigation Bar

I’m open to either buttons or just text in the horizontal navigation bar. There should be a unique look for both a hover-over and a pressed button. Here are the buttons I’d like for now…

We've decided to go with a two column design instead of three column design. Also add our phone number 260-489-7500 either in the header or near the header. We would like to see colors in the header picture work with the colors in the rest of the site, so if you go with our hour-glass picture, then use the green in the rest of the site somewhere. We need to try to incorporate colors that work with the picture. Feel free to experiment with colors to get the picture looking right with the rest of the site. We're not stuck on the red and kaki colors. If you can find something that works better feel free to make changes.

Main Page

The main content area needs to be white so that nothing competes with the text on the page. Use the site: http://gator1162.hostgator.com/~rarothco/ for filler copy in the main content box. Add a YouTube Video in the main content box. See the attached PDF for colors and design we like.

The add-on boxes

By “add-on box” I mean the boxes in the main content area such as the opt-in boxes, coupon box, etc. that get added in the main content area.

I would like these boxes to have a unique look and feel that ties in with the site. They do not need to have a white background but they need to be “text friendly” so that they allow the viewer to easily read text in these boxes.

Existing website

Example websites

See the attached PDF. We like the colors and look of this but obviously the design needs to be different to accommodate a left-hand nav bar. See http://gator1162.hostgator.com/~rarothco/ for one poor looking mockup I did. You get the idea of what we’re wanting but we don’t want it to look amateur like this.