Category: Churn

One of the biggest pain points for startups is watching customers churn. Even worse is when you spend all the time and resources into nurturing the customer and they end their subscription before the trial ends. This is why I always emphasize the importance of focusing on retaining a user and providing help rather than spending time thinking about how to acquire new users. The good thing is that it’s …

Churn is a scary topic for SaaS companies. Churn rate, also known as cancellation rate, is the percentage of customers who have canceled a product or service within a given time period. For example, if you had a 10% user churn rate, that means each month 10% of your customer base is canceling. Ideally, every SaaS company would reduce churn to 0%. Unfortunately, this doesn’t happen and churn will occur. Thankfully there are …

You’ve worked hard to build that email list and you’re able to convert a lot of users into paying customers, but one of the hardest things to do is to keep them engaged. The truth is that most people tend to stop checking your emails regardless on how many offers you send them. Whether you believe it or not, your contact database is full of leads who are ready to get …