What the RESPONSE Agency knows about your employees (thanks to a Facebook campaign)

You don’t often hear, “It makes sense to market this on Facebook.” But we believed we had come upon such a product, which subsequent sales confirmed.

Subsequent sales told us something else. Sales from our Facebook ads soar during business hours Monday through Friday and all but die off on weekends and holidays.

As a marketer, I find that kind of information valuable. It tells me the best times to keep the ads live.

As an employer, I find that kind of information disconcerting. It tells me that people prefer not to waste their valuable leisure time on Facebook. That’s what work time is for. You know, when you thought you were paying them to, like, work and all.

Depending on how you look at it, the thumb may be pointing the wrong way.