BUY AMERICANWND Exclusive

'Commitment that makes a consumer patriot proud'

Exclusive: Roger Simmermaker highlights kitchen appliance provider

Roger Simmermaker is the author of "How Americans Can Buy American: The Power of Consumer Patriotism." He also writes "Buy American Mention of the Week" articles for his website, and is a member of the Machinists Union and National Writers Union. Roger has been a frequent guest on Fox News, CNN and MSNBC and has been quoted in the USA Today, Wall Street Journal and US News & World Report, among many other publications.

It’s difficult to buy American-made small kitchen appliances these days, which is why it’s refreshing to know that there are companies like Vitamix, whose managers have decided to make all of their blenders and other products at their world headquarters in Cleveland, Ohio.

And even though Vitamix comes out with brand new products every year, they have made a commitment to produce every single one of them – both household and commercial – right here in America.

That’s a commitment that tends to make a consumer patriot proud.

The history behind this American-owned company is quite compelling with the first Vitamix machine being made way back in 1937.

Shortly after the television was introduced, the founder of Vitamix made “blender” a household word with his television commercials.

Through the years, Vitamix machines have been improved and updated, and now feature more-efficient motors and durable BPA-free containers. Other features include a seven year warranty, a new high-efficiency radial cooling fan, and a built-in thermal protection system to prevent overload and burnout.

You can learn more about the versatile Vitamix machines on their website at www.vitamix.com, where you can get answers to every question you might be able to think of and more, like this one:

How can the same machine cook soups AND freeze ice cream?

After meeting the CFO of the company recently, I knew I wanted to write an article about the company, and especially after I discovered I had not listed the company as American owned in the latest edition of “How Americans Can Buy American.”

Concerning this admitted mistake, keep in mind that there is a “corrections and amplifications” section every day in the Wall Street Journal, which has an army of writers and researchers. The army behind “How Americans Can Buy American” consists of just me – an army of one researching over 20,000 different American and foreign products and services. So there is bound to be a mistake or two.

So if you have a copy of “How Americans Can Buy American,” or even if you don’t, the important thing to know is that Vitamix is a great American-owned company with a long history that has resulted in the impressive success they enjoy today.

And no doubt they enjoy that success because of their commitment to engineering and producing great American-made products for both household and commercial use.

These days, you’ll find companies that make their commercial products here, but not their household products, or vice versa. That’s not Vitamix, but it is yet another reason Vitamix machine, you can call them in Cleveland on their toll free line, and they are even open on Saturdays to answer those calls!

So if you take pride in supporting privately owned American companies that distribute in several countries (Vitamix distributes in more than 70!) but only produce in one – the United States of America – then I would encourage you to check out that Vitamix