Awareness campaign: cobas® HPV testing

Challenge: With the help of the awareness campaign conceived under the slogan: “The cervical cancer kills 6 woman every day” Roche Diagnostics but also our agency aimed to increase the knowledge level regarding the cause of cervical cancer development, among women aged over 24. Thus, through various communication methods (OOH, online and traditional media), we managed to increase the awareness of the cause and encouraged women to get tested and to prevent the risks. Read more on www.totuldesprehpv.ro