Want to improve your digital optimisation program? Adobe Target experts have captured what is needed to be successful and have created a model that tells an organisation how mature their optimisation program is, as well as what is needed to move up.

Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.

Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.

Product Version: CC

Views:
4,030

Added:
Apr 04, 2014

Runtime: 00:06:52

Tags:
Adobe Social, social ROI, social data, social measurment, social media

Discover best practices to measure ROI of your mobile or tablet app
Learn measurement strategies to quantify app impact—both for customer-facing and internal apps
Hear about case studies and how successful companies have determined ROI for mobile apps
Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost

Razorfish hosted the #UseMeLeaveMe "tweeting" bike share program in Austin at SXSW 2014. They used Adobe Social to post to Twitter, moderate the social conversations, and measure the results. Watch it all in action.

Encourage repeat readers and subscribers on iOS by alerting readers of new content with custom text notifications, provided through Digital Publishing Suite. Notify customers of new folio content through custom text messages, without having to integrate with a third-party push notification service. In addition, measure customer reaction to push notifications, including the number of readers who opt-in to receiving push alerts.

For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.

Learn to create a new project in Premiere Pro and specify simple options, such as the way time will be measured, in the general project settings. See the full course at Adobe Premiere Pro CC: Learn by Video

Learn how to effectively analyze the brightness of shots and measure contrast ratio. Robbie Carman demonstrates new scope layouts and how the Luma Waveform scope can help you quickly evaluate the brightness of shots.

Learn how to test, measure, and optimize the online shopping experience for your e-commerce projects. Join Adobe Business Catalyst partner dashbee to glean best practices based on real-world use cases. Join Karim Ardalan, founder of dashbee, to:• Learn how to identify fallout points and areas for improvement during the purchase experience• Hear best practices for optimizing and measuring the impact of changes to your checkout process• See real-world case studies of these practices in action

At our Digital Marketing meetup in London a few weeks ago, we got talking to our community about the value of social media for businesses - from measuring ROI to developing a strategy. Check out what they had to say (and see if you can spot yourself!).
Learn more about Adobe Social: http://adobe.ly/LikeSocial

Product Version: CC

Views:
1,233

Added:
Sep 06, 2012

Runtime: 00:03:25

Tags:
Social Media , Adobe Digital Marketing, Adobe Social, Social Media Marketing, Social Media ROI, Social ROI, Social Value, Social for Business

So many of us are on social networks, following our favorite brands and companies. We know what we get out of it (offers, coupons and news), but what do the companies get out of it? Adobe Social can help prove the value of social media.

How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

The measurement tool in Photoshop CS5 Extended can accurately measure distance, area and angels in your image but did you know that you can customize the scale that you measure? Colin will show you have to use these tools and accurately measure the height of our stand-in criminal Karl Miller. Also covered will be out to print our 1:1 so that measurements can be taken from printed outputs.

Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.

See how to engage customers with content through social media, websites, smartphones, and tablets, whenever or wherever it is convenient to them. Learn how to combine physical and virtual events to create relevant experiences that connect with diverse audiences and then measure the impact on enrollment. Hear how Murdoch University uses these techniques with Adobe Online Marketing Suite to engage potential students and lead them to enroll in university programs that produce additional tuition revenue.

Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."

Brad Arkin, Adobe's Director of Product Security, talks about the defense-in-depth best practices we have taken with Adobe Acrobat XI and Adobe Reader XI, including the latest application security measures implemented within the software.

Turn your productions into $$ by understanding who is accessing your content, whether they are referring it to friends, and what they are saying about it in social communities. Adobe's Online Marketing technologies combine your art with the science of optimized marketing. Join this engaging session to learn more!

With 150 channels and more than 300 interactive properties, MTV Networks doesn't just reflect popular culture—they shape it. Using the measurement capabilities of the Adobe Online Marketing Suite, powered by Omniture technology, MTV Networks can now successfully measure interactions and optimize the experience users have so they can serve up the most relevant and profitable content to fans around the globe.

Learn how to extend the value of your Flash technology–based applications with measurement and optimization. This session will demonstrate and provide strategies for adding measurement, testing, and targeting for optimized user experiences within your apps. Products to be used in this presentation include Adobe SiteCatalyst, Test&Target, Flash Professional, and Scene7.

Learn about one company’s migration from Java thick client applications to rich Internet applications for powering their government customer's mission-critical workflow. This session will explore migrating complex enterprise applications from Java to Flex as well as building and deploying some of the most high-profile applications in ongoing military operations around the world today using Adobe RIA technologies. You'll find out how Intelligent Software Solutions has developed and deployed a large enterprise RIA system to support the ability to measure the success of stabilization and reconstruction in Iraq and Afghanistan.

Hear how focusing on user experience can improve the value of the enterprise applications you deliver. Also learn about architectural changes in the next release of Adobe LiveCycle Enterprise Suite as well as new features in servers, client runtimes, and tools that will allow you to build, deploy, and measure excellent customer experiences.

Former Adobe Flex SDK team member Chet Haase demonstrates techniques of measuring the performance of animations, and shows how the performance of effects, render events, and the SWF frame rate relate to each other.

This session analyzes the various browser components that contribute to Ajax performance, the methodology to measure the performance of end-user scenarios & finally the changes we have made across the IE sub-systems to improve performance in IE8.