From music, print, film, video, and now couture jewelry, Ria Lewerke has conquered various types of design throughout her professional career. Teaching Logo/Symbol Design, and Applied Branding in FIDM/Fashion Insitute of Design & Merchandising’s Graphic Design program, Lewerke challenges students, young aspiring designers, to develop their understanding of logo application and usage of identity to create a brand and public...

Cipe Pineles (1908 – 1991) is considered one of the most important and ground-breaking publication designers of the 20th Century as one of the first female art directors of major fashion magazines such as Vogue, Vanity Fair, Seventeen, Glamour and Charm. She truly paved the way for women entering the design industry, and helped to define the style and qualities that make up magazine/editorial design today. Check out some examples of...

Stay in touch with the design industry through the AIGA (The Professional Association for Design). By attending events hosted by the AIGA, you not only get the opportunity to learn about your industry, but also to network and promote yourself as a design professional. Check out the latest events from the AIGA/Los Angeles and AIGA/San Francisco chapters below: TOUCH ON: The evolution of how we work, play and interact 7:00 pm – 10:00...

By L. Jennings Deanne Cheuk is a testament to doodling, to living in ‘la la land’, to proving to your parents that your decision to be an artist was better than their decision not to. Her work is a cross between inspiring and depressing– (depressing to not be her, that is). I especially recommend looking at her art section–her obsession with mushrooms is intoxicating. In fact, she seems to draw upon organic...

Helvetica In Motion from Positive Pictures on Vimeo. Whether your interest lies in print or motion graphics, you can’t expect to be a graphic designer without learning about Helvetica, one of the most ‘famous’ and commonly used typefaces of all time. Developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland, the Helvetica typeface became an instant classic with its...

Have you checked out the Adobe® Flash® Catalyst™ CS5 software? Adobe® Flash® Catalyst™ is part of the Adobe Creative Suite® 5 Design Premium and is a new user friendly interaction design tool that allows designers to transform Adobe Photoshop®, Illustrator®, and Fireworks® artwork into expressive, fully interactive projects without writing code, and leverage the reach and consistency of the Adobe Flash Platform. For some great...

When it comes to creating highly refined, versatile printed marketing materials, sometimes applying the use of advanced printing process like varnish, embossing or de-bossing could make all the difference. But how do you actually produce these types of finishing techniques to give your creative projects that extra boost? FIDM/Fashion Institute of Design & Merchandising Graphic Design Students learn not only about what design...

About

The FIDMDigitalArts.com Blog serves to build an online presence reflecting FIDM/Fashion Institute of Design & Merchandising's reputation as a leading educational institution for graphic design and digital media.