Richard Willis

Turn your passion and desire to be your own boss into a successful business! That is exactly what Jill and Richard did back in 2006, when they quit their 9-5 jobs and opened Taste (UK) Ltd, the multi award-winning sandwich, salad and smoothie bar they own in Romford, Essex.

Now they juggle managing their bustling cafe and outside catering business, with writing regular columns for trade title Sandwich and Snack News, and authoring ‘Start and Run a Sandwich and Coffee Shop’, due out in print through publisher How to Books in February 2009.

If you want to experience the fast paced, food fuelled, and immensely gratifying responsibility of owning your own business then Jill and Richard are the people to help you.

Whether you want a boot camp introduction into the art of making the perfect sandwich or cup of coffee, or detailed mentoring on subjects from business plan writing, to retail unit leasing and staff recruitment and training to customer service, their supportive and motivational style will help you achieve your goals.

Some pull out quotes from us:

“Chase your dreams, they won’t chase you”

“Your business idea does not have to 100% original, but your delivery of it must be 100% perfect.”

“Independent cafes may not have the marketing budgets of their big chain competitors, but there’s no reason why they can’t beat them hands down when it comes to customer service, attention to detail and fresh food.”