INDUSTRY WITHOUT ART

ABOUT ME

Joe Donato is a multidisciplinary designer with a focus on mobile application design, responsive web, and cross platform UX design. Hailing from the rainy city of Seattle he has developed a number of mobile applications and websites for millions of users.

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STATS

I excel at leading design initiatives from concept to competition and communicating design thinking to all levels of management and stakeholders. I prefer to use customer-driven metrics and agile methodologies to drive design decisions.

I specifically got a chance to study the freshly redesigned website and quantitative data on visitation and conversion rates and optimizing the signup flow. By focusing on vertical-specific content, adding a faq on the pricing page, and implementing Front Desk’s online chat presence my team was able to increase signups by 35%.

EVERYMOVE – GOOD THINGS COME TO THOSE WHO SWEAT

EveryMoveis an app that converts physical activity into real-world rewards. Add any physical activity or connect your phone or wearable device and the app will give you rewards for being active

As the Principle designer of the iOS & Android apps, I ran design meetings to gather feedback from stakeholders, gather requirements, prototyped, designed & deployed a complete mobile experience in first six months. I constantly reviewed metrics & spear-headed updates focused on retention and simplifying the user experience. Refinements to the “Add an Activity” flow and the addition of progressive onboarding resulted in a huge improvement on mobile core tasks from about 50% to about 70%. This included adding your first activity, connecting your social networks, completing sign up, etc.

I also lead the design team on a brand refresh and redesign of the brand, website, and mobile apps. After the redesign, we saw an uptick signup of about 10% within the first month.

COZI – FAMILY ORGANIZER

Cozi is a free app and website that helps you manage the chaos of family life with a shared calendar, shopping lists, to-do lists and more. Cozi helps you keep track of everything from school schedules to sports activities, grocery lists, meals and chores — all in one place accessible by every member of the family and from any computer or mobile device.

As the Senior UI/UX Designer I drove the look and feel of the iPhone, iPad, Android apps into easy to understand yet modern look. By applying modern UX best practices, I uncluttered the navigation and simplified the messaging of each section while keeping the target audience of a busy mom in mind. I designed & launched “Cozi Contacts” feature that allows families to share filter, & organize contacts together

I also got a chance to review the ad placement across the whole family of apps and streamlined the workflow to maximize ad revenue while reducing production time of partner assets.

DINNER SPINNER – GET DINNER ON THE TABLE WITH LESS FUSS & MORE FUN

Allrecipesis the original and largest food-focused social network created for cooks by cooks; where everyone plays a part in helping cooks discover and share the joy of home cooking.

The bulk of my work at Allrecipes revolved around this little beauty pictured above called Dinner Spinner. Dinner Spinner comes in two flavors Dinner Spinner Free and Dinner Spinner Pro. With over 16 Million downloads between all of the Allrecipes mobile products, it kept me pretty busy. The basic concept of the app is that you can select dish type, ingredients, and ready in and the spinner will randomize recipes by these three categories. In addition to the spinner the app has a featured section, favorites, search, shopping list, and settings. The app itself has over 40,000 top rated recipes all submitted by users. You can upload photos of recipes or share them with friends. Dinner Spinner is available on iPhone, Android, and Windows Phone 7. We have also revamped this UI for Android tablets and the Kindle Fire.

The search section has a number of dietary filters including vegetation, vegan, no dairy, no wheat, high fiber, low fat, low sodium, and low carbs. So you can easily find low fat, low sodium chicken recipes in seconds.