Jugo Fresh Features Organic Juices, Opens Today in South Beach

Jugo Fresh, an all-natural juice company that features live, organic juices, is opening its doors today in South Beach.

The shop presses their own fully organic fruits and vegetables. These unpasteurized juices are nutrient-dense and alive, meaning once pressed they have a shelf life of only 96 hours. That makes maintaining inventory difficult, but owner Matthew Sherman says the process is worth the result.

Sherman, a holistic life coach, said that most juices are run through a centrifugal juicer, which heats up the juice, killing some of the nutrients. Jugo Fresh uses a cold pressing method, which takes up to 45 minutes to make one serving of juice. The agonizingly slow process results in a product that has five times as many nutrients as regular juice.

There are 28 different juices on the menu, including El Green-Go ($10) a