Re-runs of a well-known television commercial from the 195 0s which
instructed viewers to "Go to work on an egg" have been banned
by standards watchdogs because they do not encourage a balanced diet.

The Egg Information Service, set up by the industry to provide
information and answer questions about eggs, had wanted to screen the
advert, which featured legendary comedian Tony Hancock, to mark its 50th
birthday.

But the Broadcast Advertising Clearance Centre (BACC), which
regulates advertising standards and practice, blocked screening of the
adverts on the grounds that they did not comply with Ofcom rules about
promoting a varied diet.

BACC spokesman Kristoffer Hammer said it was not a question of
whether an egg a day would cause any harm, but that it should be served
with fruit juice or toast.

He said on GMTV this morning: "We are not questioning the
effect it would have on your health. It's quite clear from the act
that they should be presented as part of a balanced diet."

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