Knowledge Base Articles

The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses.
Why distributing promotional gifts is an ultimate business strategy?
Experts online believe that promotional products are an ultimate business strategy becau

China is the world's biggest manufacturer of Christmas products.
China exports nearly 2 billion US dollars worth of Christmas products
per year with more than half going to the United States. Most of it
comes from Shenzhen in South China's Guangdong province. There are over
3,000 factories in Shenzhen producing artificial Christmas trees.
Christmas lights, ornaments and Christmas wreaths are also made here.
These items are all made from plastic and metals.
Shenzhen is on
the coast about an hours drive from Hong Kong. Before 1985 most of these
products were mass produced in Taiwan and Hong Kong where the labor was
cheap and ports were easily accessible. Taiwan and Hong Kong were not
under the strict communist rule of China. By 1985 Taiwan and Hong Kong
had developed into huge exporters and their local labor costs had
increased. They started looking for a place nearby to ship materials to
for assembly by cheaper workers. At the same time China wa

In recent years, many companies have aggressively started looking for ways to promote their businesses. They tend to spend huge amount of money on advertising and marketing campaigns. The crux is to spread the name of the business far and wide. And the strategy is to print names, contact details, and messages on every item that goes out of the company. So much that professionals are even looking for fresh new items with the message on, which can be distributed among people. And hence, came the idea of promotional gifts.
Now, you can find a plethora of promotional items, ready to be customised and gifted to customers. You can find varieties of promotional pens that can be customised for your business. Promotional pens range widely in price. This makes it easy to find promotional pens that fit your business and your budget, and are considered the most appropriate gift for all types of customers. Till now, if you haven't decided what your budget is and what type of promotional pe

Calculating your shipping fees allows you to anticipate the costs involved before physically shipping a package. In the process, you may also elect to pay for and print out a label to save yourself some hassle when shipping packages. Most shipping companies offer an online shipping calculator for you to use when estimating shipping costs or purchasing labels. All that is required are the package dimensions, weight and shipping locations
Instructions
1. Measure the length, width and height of the package using a tape measure.
2. Weigh the package using a postage scale.
3. Go to your chosen shipping company's website and click on their "Rates" or "Quotes" section. You will probably be using either the United States Postage Service, UPS, FedEx or DHL -- you can find links to these pages in the References section below.
4. Enter the origination and destination addresses, along with the length, width, height and weight measurements. Click "Next," "Continue" or "Get de

It seems like there is always a holiday either coming or having just left and preparing for the holidays seems to be always on your mind. It's never too late, or too early, to think about promotional gifts to give to your clients and staff for the holidays.
It is always a polite gesture to have promotional gifts to give to your staff and clients during the holiday seasons and there are many promotional gifts to choose from online stores. The type of promotional gift you choose will depend on the type of clientele you have and the staff you have, the type of holiday that is upcoming, as well as the business that you run to help you determine what promotional gifts you want to purchase. It's always also a good idea to have more than one type of promotional gift to give away, because sometimes what will do for one client or staff member just doesn't fit another.
On the low end of the promotional gifts scale are promotional pens, mugs, key chains and others. These promotiona