Traditional Research

Our traditional research department offers a range of services including primary and secondary research, News Tracking, Investment Banking Research, Geographic Information Systems (GIS), analysis and strategic consulting. Our people come from the worlds of finance, research, business development, advertising and PR, but they all share one thing: passion.

It takes time to get a project right. And we know that time isn’t something you have a lot of, especially in today’s demanding world. So leave your information needs to the experts (that would be us!). We can do it better and faster. We know where to start and what to look for, and that saves you time and money. Something we know you (and your clients) can appreciate.

And if by chance the information you need does not yet exist, don’t panic. We can design and implement research studies, large or small; to garner the critical knowledge you want.

Why us?

Trust our team with your information needs and you will get:

A research team dedicated to delivering your information accurately, and on time; even quicker if you need it.

Researchers with significant business experience. You don’t need to teach us your industry. Our experience covers virtually all categories of business – and we’re quick studies on top of that.

Experts with first-hand knowledge of strategic planning, advertising, public relations and other marketing disciplines – you don’t need to spend time explaining the “why’s” of what you need. We’ve been on “your” side of the table.

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Social Media Research can support…

Marketing & Public Relations
Content Ideation & Development
Product / Service Development
Discovery of New Markets
Business Strategy
Audience Development
Product Packaging
Influencer Identification
Message Development
Much, much more

Field Notes

Field Notes
2004. Ancient history, right?
For giggles, I decided to dig back into the archives to uncover some mom research that my team worked on 10 years ago.
Here are some excerpts. Any of this sound familiar?

Don’t take mom for granted. She didn’t like it when you were a kid, and she definitely does not like it now that you’re trying to sell her something. Everyone knows that mom rules the roost, but do you know what makes...

If you've ever heard me speak about social media research (or any research, for that matter), you've heard me drone on about the importance of having clean data to analyze.

Why, you ask?
Because you cannot get clean, smart insights from dirty data. You need a good base of data to start. Otherwise, you'll be analyzing spambot messages and how would that help you make decisions for marketing or strategy? What about ads for Louis...