Experts in Digital Ads

CERTIFIED GOOGLE PARTNER

We live and breathe Google Ads. As a Certified Google Partner, we have demonstrated our advertising skills and expertise by continuously meeting Google Ads requirements, delivering company and client revenue growth, and sustaining and growing our client base. The Google Ads platform is constantly evolving, and we make it our mission to stay on top of trends and industry research to produce nothing but quality, ROI-driven ads for our clients.

NAVIGATING COMPLEX GOOGLE ADS

There is a science behind creating successfulGoogle Ads. We pride ourselves on building effective digital advertising campaigns that complement your business objectives. Whether it’s building brand awareness or driving conversions, our team crafts the right formula to show relevant and helpful ads to your target customers on Google.

Types of Google Ad Campaigns

We live and breathe Google Ads.

Google Ads allow us to establish the right campaign types and targeting methods to meet your advertising objectives

Through search campaigns, we can create text ads—using only words—to reach customers who are directly searching for your product or services on Google. Text ads allow us to provide relevant details and information about your business that matches users’ search queries.

Display campaigns are effective in helping your brand be seen. If you’re looking to raise brand awareness or drive impressions, we can use the display network to build responsive ads or image ads that can be seen across more than two million advertising-supported websites.

Retargeting campaigns show ads to users who have already visited your website, those who have taken an interest in your product or service, or others who are similar to your competitors’ customers.Running a retargeting campaign is a smart choice when you want to keep your brand at the forefront of potential customers’ minds.

Using avideo campaign, we can deliver rich and engaging content to your customers through standalone video ads or by streaming video content on YouTube.

Shopping campaigns are perfect for e-commerce companies looking to drive online purchases or in-store sales. This type of campaign allows us to display images of your products directly on a Google search query. We can help drive app downloads and boost engagement by creating app promotion ads. These are unique and give us the power to send customers directly to the app store to download your app.

Advertising options are endless with Google Ads, and the Blue Frog team has the knowledge to design the best ads to meet your goals.

Heartland Communications Group, Inc. Facebook Ads

FACEBOOK AD STRATEGY

More than two billion people use Facebook every month, making it easier than ever to find the right audience, capture their attention, and see results. In order to establish a strong campaign, Blue Frog determines your end goal and builds out your audience based on industry research. From there, we design ads to reflect your goals and frequently monitor your campaign’s performance.

Single image ads are the most basic form of Facebook Ads, but they can be extremely effective. This format allows you to capture users’ attention with a single image, minimal text, and a call-to-action button.

Carousel ads take single image ads a step further, letting you show up to 10 images or videos, headlines, links, and calls-to-action in a single advertisement. This ad type is especially helpful if you’re looking to promote multiple products or posts within one ad.

If you’re hoping to drive new leads, a great way to reach this goal is by using lead ads, which allow users to fill out a pre-populated form without having to leave Facebook. This ad type makes it easy to get potential customers’ contact information.

Video ads are similar to image ads, but instead allow you to feature a compelling video to entice users.

Collection ads allow you to showcase multiple products within users’ mobile newsfeeds. This format makes it easier for potential customers to browse and purchase your products directly from their phones.

Boosted posts, unlike most ads on Facebook, let you promote regular, organic posts on your Facebook Business Page so they reach a wider audience than users following your business. Simply specify a target audience, budget, and ad duration to share your content with new individuals who may be interested in your business.

At Blue Frog, we can create a Facebook advertising strategy tailored to your business goals. Whether you’re looking to drive leads or increase engagement, we’re here to help.