Working harder & harder with fewer results?

Are you spending too much time doing things you’re not passionate about in your business? Do you find yourself buried in nonproductive details and trapped in complex, energy-draining activities? Or, have you wondered what happened to the original energy and passion you had for the business?

Typically, as businesses become more successful, business owners become more busy, doing a wider range of activities farther from their talents – perhaps like keeping books, hiring, training, organizing the office or keeping technology up to speed.

As a result, the business can potentially hit a ceiling or a decline in growth. As business owners work harder and harder, they find themselves creating fewer results. Sound familiar?

A time-tested approach to escaping these complexities is to discover your “Unique Ability.” Coined by Dan Sullivan, founder of Strategic Coach, “Unique Ability” is a guiding principle that can help entrepreneurs simplify how they spend their time, prioritize their goals, and work with teams.

Here is a simple and memorable Unique Ability equation:

What I Do (Talent) + Why I Do It (Passion) + Value Created for Others = 10X Growth

While the principle of Unique Ability works well for entrepreneurs, it also works in all sizes of organizations and on both personal and professional levels.

Sometimes called being in the “zone” or “flow,” Unique Ability can be further defined by the following: