Daraz recently launched its brand new mobile app, which boasts of an assortment of more than two million products and a range of brand new features, including official stores for brand loyalists, collections for those fishing for inspiration, exclusive brand vouchers and daily flash sales.

The official stores on Daraz are verified and approved by the e-commerce giant. An 'Official Store' badge indicates that the seller is either the brand themselves, or possesses explicit authorisation from the brand to distribute their products.

This guarantees that the products are authentic and duly registered. Customers can also follow their favourite stores and stay informed about vouchers, updates and special offers.

2. Collections

Collections are a curation of products depending upon a customer’s personal interests.

For example, if a customer shows interest in ‘flip flops’, they may find a themed collection on the app which features related items like shorts, sunglasses, sunscreen and bluetooth speakers.

Each customer can have access to hundreds of unique collections based on their interests, and these collections can grow bigger the more the customer browses the app.

3. Daily flash sales

The new app will also have daily flash sales with big discounts, and customers can keep tabs on which products are selling out faster than others, and track upcoming flash sales.

4. Brand vouchers

The brand voucher section offers new vouchers from brands and sellers every day. Customers can visit the app to check if their favourite brand is offering a discount voucher which they can use right away or save for later.

5. Product recommendations - 'Just for You'

As the name suggests, the 'Just For You' section picks out a selection of products that are unique to every customer’s specific interests.

6. Wishlist

Customers can add their favourite, most sought after products to their wishlist, and simply check-out when the price drops.

7. Easy and secure checkout

Checkout process is faster and safer on the new app. Customers need to enter their payment details once only and enjoy fast checkout with their payment details auto-filled on their next purchase.

The Daraz app is PCI-compliant, which means that it is 100% secure with best-in-class technology. Payments can also be made via debit and credit card, bank transfer and the 'Wallet' ( which is launching later this month).

Customers will now be able to top-up their prepaid mobile accounts in seconds via the Daraz app. Daraz gives access to special discounted packages for all relevant mobile networks in Pakistan.

E-store is a new category on the Daraz app, where customers will have access to digital vouchers, games, and event-tickets. The vouchers get delivered instantly via email and most of them come with a big discount.

9. QR code scanner

The Daraz app now has its own QR code scanner, which allows app users to scan QR codes for special campaigns, products, and free vouchers. These can redeemed instantly within the Daraz app.

10. Easy returns

The Daraz app now has a very simple refund process. Customers can track and manage their orders online and initiate returns if their product is defective, incorrect or incomplete at the time of delivery. The entire refund process can be managed on the app with just a few taps.

Happy shopping sale is live on Daraz now

For those who want to start shopping now, the 'Happy Shopping' sale is currently live on Daraz and will last till October 15, 2018. There’s an added bonus for prepayments on the app, with an additional discount of 15% on credit/debit cards.

Managing Director Daraz Pakistan, Ehsan Saya, put the launch of the new Daraz App in wider context, saying, “We are very excited to bring a new era of ecommerce to our customers with the launch of the new app. Judging from the new Daraz App’s adoption rates in the first few days, the response from customers has been phenomenal.”

“In addition to giving you access to millions of products at your fingertips, the new Daraz App now gives you front-row access to your favourite brands. Top-up your phone on-the-go, purchase event tickets and games from the e-store, access daily brand vouchers, and the list goes on. We want to provide our customers with an unprecedented shopping and lifestyle experience,” he added.

This is a paid advertisement by Daraz.pk and is not associated with or necessarily reflective of the views of Dawn.com and its editorial staff.