Isobar: Nett

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views on YouTube and Facebook

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social media interactions

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social media comments

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of comments were positive

Challenge

In Western countries, ignorance and taboos surrounding first periods are still strong among teenage girls.

So how could Nett raise awareness of the topic of periods, and be top of mind for teenage girls?

Solution

To break the taboo, Isobar created a playful campaign to engage a young female audience, and give them the freedom to talk about their first periods.

Isobar's idea was to expose how boys of the same age knew even less, and that even periods can be discussed lightly. By downplaying the girls' lack of knowledge and bypassing their embarrassment, and educating them about Toxic Shock Syndrome, Nett gave them a voice and the confidence to talk about periods, worry-free.

Result

3,307,268 views on YouTube and Facebook​.

49,639 social media interactions.

16,225 social media comments – 99% of which were positive​.

Isobar

Isobar is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.