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Similarly, Sai Eden Rock hotel general manager Farid Nizar said they are setting up a 2,000-capacity facility.

In September this year, Ocean Beach Resort & Spa hosted an arid and semi-arid lands conference that drew 1,000 delegates from 25 counties.

"Tourism industry has been slow especially in Malindi. We are competing with South Coast. The county needs to partner with investors so as to focus on diversifying the sector and increase numbers," Mr Nizar said.

To augment the efforts, the national government has already paid Kwachocha residents Sh300 million to pave way for the expansion of Malindi airport.

It hopes that the Sh5.6 billion project and the tarmacking of Malindi-Sala Gate Road, which will connect the resort town to Tsavo East National Park, will revive tourism.