AAMA Blog

I joined the AAMA Marketing Department almost five years ago, and I am proud to be part of a team and an association that is so committed to its hard-working members. AAMA is constantly working toward bettering its member experience and adding to its slate of services and tools offered.In my role as AAMA Communications Coordinator, I specialize in written communications as well as social media. Have you thought about setting up a Facebook Business page for your company, but feel unsure about where to...

As Window Safety Week 2018 winds down, it’s important to remember that window safety is an exercise well worth practicing all year long. That said, we’re glad many in the industry took the time to share resources from the Window Safety Task Force this week. I wanted to shout out those among our membership who did an excellent job in amplifying this campaign through social media.#WindowSafetyWeek Follow these 8 tips from the @WindowSafetyTF to help protect children from accidental window falls. @NSCsafety pic.twitter.com/0yHIyeG3qf— Roto North...

Twitter has seen a lot of change over the last year or so, including the addition of an official way to thread tweets, aesthetic changes like going from square profile pictures to round and the creation of the Explore tab on the mobile app, which combines trends, Moments and search in one area. Still, one thing that remains constant with Twitter is the set of unspoken rules of how we do and do not talk to each other on the social networking platform. Here are...

The AAMA Member Directory is a helpful networking tool for members and gives consumers easy access to your business contact information. In this area, site visitors can search by business name or keyword. AAMA members can see even more information about your company as well. You can also search for individuals of a member company which is helpful when connecting for committee and task group work or simply building relationships with peers. Be sure you are logged in to take full advantage of all the...

Have you had a chance to review AAMA’s newly redesigned website, yet? We have spent many painstaking hours, days, weeks and months developing and perfecting what we hope is going to be one of your top go-to resources in the industry. The updated site features many improvements to make your visit to the site more productive.The new responsive design allows for a much better experience on all devices whether you are on a PC, tablet or smartphone. Members-only content is easily accessible on all devices...

Live video at events is becoming more and more prevalent, but even if you don’t have the manpower to use Facebook Live throughout an event, you still have options when it comes to video marketing. AAMA will be working on some of these as we head into next month’s Summer Conference, June 18-21 in Newport, RI. (Say hi if you see me with AAMA’s camera!) Here are some ways you can use video for your company, whether it’s to promote a corporate event or to...

Happy spring! This change of seasons means it’s almost time for warm weather and open windows letting in fresh air. It also means it’s time to brush up on some window safety tips, since open windows can be dangerous for young children who are not properly supervised. The Window Safety Task Force, of which AAMA is a member, has put together tons of tips and resources for Window Safety Week, the first full week of April each year, and companies can easily follow along and...

I have been thinking about Snapchat lately &ndash; the now-you-see-it-now-you-don&rsquo;t app that allows users to create seconds-long &ldquo;stories&rdquo; in the form of a video or image. The content disappears once it&rsquo;s been viewed, unlike with Twitter or Instagram, which leave behind a timeline of posts that can be scrolled through at a later date. The vanishing act has its plusses and minuses &ndash; the short lifespan makes it exciting and relevant, but at the same time, it may also deter brands from devoting much time...

I&rsquo;ve written before about Twitter, in terms of optimizing your social media strategy by scheduling tweets to save time. Maybe you&rsquo;ve incorporated that as part of your 2015 plan for making this your best year in social media yet. Or, maybe you&rsquo;re newer to Twitter and still need convinced of its merit. Regardless of where you stand with that tiny blue bird, I think you&rsquo;ll find something in this post that benefits you. I&rsquo;ve put together a list of Twitter tips and some general advice...

I joined the AAMA Marketing Department a little over a year ago, and I am proud to have joined a team and an association that is so committed to its hard-working members. AAMA is constantly working toward bettering its member experience and adding to its slate of services and tools offered.
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In my role as AAMA Communications Coordinator, I specialize in written communications as well as social media. Have you thought about setting up a Facebook Business page for your company, but feel unsure about where...

I love downloading new social media apps and testing them out. If they work well for me, I can use them in my week-to-week social media communications and outreach. If they don&rsquo;t really meet my needs, I can just delete them from my device and move on. You may not have the inclination to do the same, but that&rsquo;s okay &ndash; I&rsquo;m happy to share my research. Here are three new apps I&rsquo;ve been experimenting with in the last few weeks.
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Window Safety Week is April 5-11, and we are working hard to help get the word out about how to prevent window falls in the home. Now is the time to share this information with your clients and customers.
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You are invited to view and download the Company Tool Kit, which helps to express to customers the importance of respecting windows and making them as safe as possible for the whole family. AAMA and the Window Safety Task Force have reached out to media outlets to...

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