The F-Type is James Blonde

Yes, Damian Lewis doesn't have blonde hair, the Jag is red, but the F-Type might be a secret agent anyway.

Also, it's worth noting that the short film Desire has nothing to do with the Ian Fleming character. If anything, this promo flick by Ridley Scott Productions apes the original Transporter films with lines like "I do deliveries". Cheesy, but still kind of awesome when delivered
with and English accent.

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What this is, obviously, is clever way to show off the stunning new Jaguar F-Type for 90 minutes or so. A cinematic advert, if you will.

Now watch the flick and try to focus on the car. Like a British spy in a Russian train station, the car is there; you notice it, but only briefly. The star is the car, but it's not in the fore. Like I said, it might be a secret agent. It is a
brilliant bit of marketing by Jaguar.

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The F-Type is easily one of the prettiest designs from Jaguar in a decade. The V-8s sounds rortier than Sean Connery growling into
a megaphone taped to a megaphone, and the salsa red paint looks achingly elegant when transposed in the American southwest. It exudes sophistication in
desolation.

But watch it again. You still see the car, but you watch the story. At times the F-Type actually seems like an extra. Guns, cars, dirt flying, Shannyn
Sossamon yelping; it is one long awesome chase sequence. It's only as Jordi Molla mutters "that is a good car" and Lewis' stylish shoe steps out of the
open door, you get the feeling the F-Type was the man with the golden gun the whole time.