Breadcrumbs

Content with tag socialmedia .

Kicking apart the illusion that social media is a friend to radical voices

This post is to highlight and make visible that using social media to promote radical voices is marginally affective at best and simplay dose not work at worst. This good quality and fun lively video http://youtu.be/yr7RoAmtQP0 has been pushed hard by 3 people for a day mainly on facebook

* Promoted on visionontv youtube account (2,571 subscribers)

* More than 50 shares on Facebook (small selection of shares here)

* 23 hours online (137 views)

* 2 days (178 views)

* 5 days (230 views)

* 1 week (271 views)

As this should make clear, social media has relevance algorithms based on advertising revenue of the hosting company and secondly user interest. What we post on facebook is LARGLY not see by other people. And the harder you push content the smaller your reach due to SPAM algorithms, so your content is lost if you don’t push it and in the end if you do push it. Social media is increasingly a lose/lose game for radical voices.

Damping down alternative voices

This is an interesting example of why visionontv is needed in the world of social media domination the video was pushed very hard and was shared extensively in Facebook and to a lesser extent in Twitter but has only 750 views - which isn’t rarely anufe to motive the continuing production of news reports (most videos get much less)

Facebook has algorithms to push up content that is advertising/branding friendly and twitter is building them. These will have a strong affect of damping down alternative voices. Traditional Social Media is no longer a way of distributing alternative voices - its time to build our own http://visionon.tv (need a link for the OMN)