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The QC, Vol. 76, No. 01 • September 14, 1989

1989_09_14_p001

NEW ADMINISTRATION TAKES OVER
QUAKER CAMPUS
The Voice of Whittier College Since 1914
Volume LXXVI, Number One,
September 14, 1989
Green, Giomi Released From Student Services
By Angel D. Ayala,
QC Staff Writer
In an effort "to produce a better
service for students," President
James Ash announced a restructuring in administration which
resulted in the elimination of the
positions of dean of students and
associate dean of students.
In July, Kathryn Forte, formerly
director of admissions at USC for
20 years, was appointed vice
president for enrollment and
student life to oversee what were
the three separate offices of
student services, admissions and
financial aid.
Ken Kelly, former director of
residential life, was appointed the
new assistant vice president for
student life, and he will be helping
Forte with the management of
student services. Richard Archer,
history professor arid director of
the Whittier Scholars Program, is
the new dean of college life for
a year, and Thomas Enders is the
newly appointed vice president
of financing and enrollment.
Vice President of Academic
Affairs Robert Marks said that the
goal of the new vice-presidential
position and integration of the
three separate offices was to
make student services more lean
and efficient.
The positions of former Dean
of Students Barbara Green and
Associate Dean of Studehts.Bob
Giomi were not within the efficiency-minded plans' for
restructuring, Marks said.
"It is unfortunate that we
needed to be more efficient,"
credentials," but that what the
new plan was aiming for could be
better done with a faculty
member in position.
"Faculty is one of Whittier's
and residence hall faculty
associates.
"At a lot of places, especially
big places, faculty never enter the
halls and don't really care to be
WHO'S WHERE: Jame Ash
among the turnovers since
is
(center)
last year,
including
Kelly, (TL), Barbara Green,
(BL), Bob Giomi, (TR), and Kathryn Forte(BR).
Marks said. "...We needed to
accomplish two contradictory
things—get more resources to
students with fewer dollars."
"Archer was already on staff,
and Moody was on staff (to fill in
as WSP director)," he said.
Ash said that Green was an
"excellent pro, with fine
greatest strengths, and we are
looking for ways to expand the
influence of faculty on the
students," Ash said.
As dean of college life. Archer
is planning many programs
involving student-faculty interaction, including faculty-guided
tours, cultural-happenings trips
involved with the lives of students
outside of classrooms," Ash said.
"But Whittier is different...,
and it's a much healthier
environment."
"It is the kind of role faculty has
always had at the finest institutions, and for many years at
Whittier," he said.
Forte's appointment came a
year after the idea for a new vice-
presidential position was confirmed. In Spring 1988 the
administration conducted a study
into the establishment of the
position, and a hired management-consultant firm agreed that
it would benefit the college.
Marks said that then-President
Eugene Mills wanted someone in
the position who was "on top of
enrollment 24 hours a day."
Whittier has been striving
toward the long-range goal of
expanding enrollment to approximately 1,200 students since
about 1980, Marks said. The new
vice-presidential position for
enrollment is a step in this
direction.
Once the Board of Trustees
agreed to Mills' recommenda-
. tions for the position, the search
began, but was stalled after Mills
announced his retirement in
September.
Marks said that the candidates
wanted to wait on the position
until they knew who would be the
new president.
Forte interviewed in June 1989
while Ash was President-elect;
Ash sat on the vice-presidential
search committee at this time. He
appointed Forte in July, early in
his presidency.
Administration Hopes Changes
Improve Admissions Numbers
Archer Sees A Moral
Community In Future
By Chuck Bock,
QC Managing Editor
Since the end of the 1989
school year, the Whittier College
Student Services department has
been dramatically restructured.
Included in the department's
restructuring is a new philosophy
and new programs.
"Our goal is to start our being
a moral community," said Dick
Archer, who took over as dean of
college life (a newly created
position) on June 31.
In addition to Archer, Kathryn
Forte was hired on July 17 to be
the vice president of student life.
She was the director of
admissions at the University of
Southern California.
"By a moral community, I mean
not being repressive," says
Archer. "I mean commanding
respect of each other as individuals worthy of dignity and
respect; valuing each member
of the community and their
diversity."
"I want to make it a campus
where people care about one
another and behave accordingly,"
says Archer.
"With the changes we are
making, we are going to increase
the student programs
significantly," says President
PLease see ARCHER page 3.
By Danielle Diego,
QC News Editor
A number of changes have
taken place in the Admissions
Department that administrators
hope will end up increasing
Whittier's prospective student
pool, enrollment, and retention
percentages.
The Admissions office has hired
two new administrators. Gerard
Forster, a 1987 Whittier alumnus
and former Admissions counselor, has returned as assistant
director of admissions. Michelle
Cervantes, a 1987 alumna, will be
an admissions counselor working
on international student
recruitment.
Having departed are: Richard
Scaffidi, former senior associate
director of admissions; Ken
Woods, former associate director
of admissions; and Sherry Squire,
former assistant director oj
admissions in charge of international students.
Katy Murphy, director of
admissions, said Admissions is.in
the process of selecting a third
replacement.
However, "These were not one-
to-one replacements, because
responsibilities are being
investigated so we can match
people with different tasks,"
said Murphy.
Murphy said that Scaffidi,
Woods, and Squire were ready for
career moves and promising
opportunities arose. These staff
changes were not products of last
year's financial difficulties and
layoffs, she stated.
New Plans
Along with these changes, the
Admissions Office has been
implementing new programs and
procedures for the overall admissions process. Murphy said that
Admissions is working as a
"team" with President James Ash
and Kathryn Forte, new Vice
President for Enrollment and
Student Life, on these matters.
The Admissions Office is in the
midst of an "overall evaluation of
the recruitment, enrollment, and
retention operations," said
Murphy. As a result. Ash stated,
his long term goal is "to allow
Whittier to take its rightful place
among nationally acclaimed
liberal arts colleges." Both
Murphy and Ash expressed their
belief that the faculty and
academic curriculum are highly
regarded, and therefore are not
issues in the changes.
High Academics
"The student, in my view, can
get a significantly better
education at Whittier than at
Stanford," said Ash. Murphy said
the changes reflect the need to
make more people aware of this
quality. "That is the challenge,"
she stated.
Ash feels that in order to
increase visibility, Admissions
needs a marketing plan. This plan
is being devised under the leadership of Forte. Ash said the plan
includes such things as making
the campus more pleasing
aesthetically and architecturally.
The changes in admissions.
Murphy pointed out, include
expanding the number and
targeting of certain mailings to
prospective students, and
increasing the number of on-
campus programs to bring
students to campus more-.
Please see CHANGE page 3.

NEW ADMINISTRATION TAKES OVER
QUAKER CAMPUS
The Voice of Whittier College Since 1914
Volume LXXVI, Number One,
September 14, 1989
Green, Giomi Released From Student Services
By Angel D. Ayala,
QC Staff Writer
In an effort "to produce a better
service for students," President
James Ash announced a restructuring in administration which
resulted in the elimination of the
positions of dean of students and
associate dean of students.
In July, Kathryn Forte, formerly
director of admissions at USC for
20 years, was appointed vice
president for enrollment and
student life to oversee what were
the three separate offices of
student services, admissions and
financial aid.
Ken Kelly, former director of
residential life, was appointed the
new assistant vice president for
student life, and he will be helping
Forte with the management of
student services. Richard Archer,
history professor arid director of
the Whittier Scholars Program, is
the new dean of college life for
a year, and Thomas Enders is the
newly appointed vice president
of financing and enrollment.
Vice President of Academic
Affairs Robert Marks said that the
goal of the new vice-presidential
position and integration of the
three separate offices was to
make student services more lean
and efficient.
The positions of former Dean
of Students Barbara Green and
Associate Dean of Studehts.Bob
Giomi were not within the efficiency-minded plans' for
restructuring, Marks said.
"It is unfortunate that we
needed to be more efficient,"
credentials," but that what the
new plan was aiming for could be
better done with a faculty
member in position.
"Faculty is one of Whittier's
and residence hall faculty
associates.
"At a lot of places, especially
big places, faculty never enter the
halls and don't really care to be
WHO'S WHERE: Jame Ash
among the turnovers since
is
(center)
last year,
including
Kelly, (TL), Barbara Green,
(BL), Bob Giomi, (TR), and Kathryn Forte(BR).
Marks said. "...We needed to
accomplish two contradictory
things—get more resources to
students with fewer dollars."
"Archer was already on staff,
and Moody was on staff (to fill in
as WSP director)," he said.
Ash said that Green was an
"excellent pro, with fine
greatest strengths, and we are
looking for ways to expand the
influence of faculty on the
students," Ash said.
As dean of college life. Archer
is planning many programs
involving student-faculty interaction, including faculty-guided
tours, cultural-happenings trips
involved with the lives of students
outside of classrooms," Ash said.
"But Whittier is different...,
and it's a much healthier
environment."
"It is the kind of role faculty has
always had at the finest institutions, and for many years at
Whittier," he said.
Forte's appointment came a
year after the idea for a new vice-
presidential position was confirmed. In Spring 1988 the
administration conducted a study
into the establishment of the
position, and a hired management-consultant firm agreed that
it would benefit the college.
Marks said that then-President
Eugene Mills wanted someone in
the position who was "on top of
enrollment 24 hours a day."
Whittier has been striving
toward the long-range goal of
expanding enrollment to approximately 1,200 students since
about 1980, Marks said. The new
vice-presidential position for
enrollment is a step in this
direction.
Once the Board of Trustees
agreed to Mills' recommenda-
. tions for the position, the search
began, but was stalled after Mills
announced his retirement in
September.
Marks said that the candidates
wanted to wait on the position
until they knew who would be the
new president.
Forte interviewed in June 1989
while Ash was President-elect;
Ash sat on the vice-presidential
search committee at this time. He
appointed Forte in July, early in
his presidency.
Administration Hopes Changes
Improve Admissions Numbers
Archer Sees A Moral
Community In Future
By Chuck Bock,
QC Managing Editor
Since the end of the 1989
school year, the Whittier College
Student Services department has
been dramatically restructured.
Included in the department's
restructuring is a new philosophy
and new programs.
"Our goal is to start our being
a moral community," said Dick
Archer, who took over as dean of
college life (a newly created
position) on June 31.
In addition to Archer, Kathryn
Forte was hired on July 17 to be
the vice president of student life.
She was the director of
admissions at the University of
Southern California.
"By a moral community, I mean
not being repressive," says
Archer. "I mean commanding
respect of each other as individuals worthy of dignity and
respect; valuing each member
of the community and their
diversity."
"I want to make it a campus
where people care about one
another and behave accordingly,"
says Archer.
"With the changes we are
making, we are going to increase
the student programs
significantly," says President
PLease see ARCHER page 3.
By Danielle Diego,
QC News Editor
A number of changes have
taken place in the Admissions
Department that administrators
hope will end up increasing
Whittier's prospective student
pool, enrollment, and retention
percentages.
The Admissions office has hired
two new administrators. Gerard
Forster, a 1987 Whittier alumnus
and former Admissions counselor, has returned as assistant
director of admissions. Michelle
Cervantes, a 1987 alumna, will be
an admissions counselor working
on international student
recruitment.
Having departed are: Richard
Scaffidi, former senior associate
director of admissions; Ken
Woods, former associate director
of admissions; and Sherry Squire,
former assistant director oj
admissions in charge of international students.
Katy Murphy, director of
admissions, said Admissions is.in
the process of selecting a third
replacement.
However, "These were not one-
to-one replacements, because
responsibilities are being
investigated so we can match
people with different tasks,"
said Murphy.
Murphy said that Scaffidi,
Woods, and Squire were ready for
career moves and promising
opportunities arose. These staff
changes were not products of last
year's financial difficulties and
layoffs, she stated.
New Plans
Along with these changes, the
Admissions Office has been
implementing new programs and
procedures for the overall admissions process. Murphy said that
Admissions is working as a
"team" with President James Ash
and Kathryn Forte, new Vice
President for Enrollment and
Student Life, on these matters.
The Admissions Office is in the
midst of an "overall evaluation of
the recruitment, enrollment, and
retention operations," said
Murphy. As a result. Ash stated,
his long term goal is "to allow
Whittier to take its rightful place
among nationally acclaimed
liberal arts colleges." Both
Murphy and Ash expressed their
belief that the faculty and
academic curriculum are highly
regarded, and therefore are not
issues in the changes.
High Academics
"The student, in my view, can
get a significantly better
education at Whittier than at
Stanford," said Ash. Murphy said
the changes reflect the need to
make more people aware of this
quality. "That is the challenge,"
she stated.
Ash feels that in order to
increase visibility, Admissions
needs a marketing plan. This plan
is being devised under the leadership of Forte. Ash said the plan
includes such things as making
the campus more pleasing
aesthetically and architecturally.
The changes in admissions.
Murphy pointed out, include
expanding the number and
targeting of certain mailings to
prospective students, and
increasing the number of on-
campus programs to bring
students to campus more-.
Please see CHANGE page 3.