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"Speed of the survey execution and the usefulness of results impressed me the most"

You can easily design and setup your Brand Perception Study but what impressed me the most is the speed of survey execution and the usefulness of survey results. Correct brand profile interpretation clearly highlights brands’ strengths and weaknesses and enables me to develop proper solutions for any given problem. When conducted regularly it alerts on perception changes that are just developing thus giving me enough time to react timely. From the very first use till today the survey platform functioned perfectly and the BPS team has always been there for me when I needed them.

Dinko Brčić | Head of Planning, BBDO Zagreb

"For 6 years now, these results have been an excellent foothold for our communication strategies"

We’ve used Brand Perception Study for the last 6 years to measure our brand's perception amongst other car brands. The tool is easy to use and as an end user we found the survey results to be an excellent foothold for our communication strategies preparation.

With the help of Brand Perception Study, we were able to observe the competitive position of our client's brand from a completely new perspective. The insight from the survey was directly applicable to our communication campaigns. The survey helped us significantly in improving communication effects and in decreasing total campaign costs because we knew exactly what needs to be communicated in the campaigns. Brand Perceptions Study is “a must” for every branding professional!