20 Impactful Statistics About Using Testimonials In Marketing

Categories

It’s no secret that the social proof generated through testimonials helps your brand promote credibility. But in case you needed some more reasons to add testimonials into your marketing campaigns, we’ve laid out a few below. These 20 statistics prove that testimonials are a influential addition to your marketing campaigns.

#8: Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. The same academic study also found that highly differentiated brands earn more positive word-of-mouth. (Journal of Marketing Research)

Reason 6: Video testimonials create more impactful landing pages:

#19: More than 50% of respondents are likely to give a referral if offered a direct incentive, social recognition or access to an exclusive loyalty program (Software Advice)

#20: 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. (BrightLocal)

These 20 statistics prove the power of testimonials in marketing. Whether adding them to an email campaign, or to your sales process they are sure to leave a lasting impression on your target audience. What results have you had from adding testimonials to your marketing campaigns? Where do you find they are the most impactful for your brand?