Online Marketing Essays

What follows in this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the Continue Reading... Continue Reading...

online reviews killing consumer confidence? Marketing Land. Retrieved online: http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239
Module 2: What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages? The actual effectiveness of online marketing is hardly debatable. Even for luxury brands, which have typically lagged behind their counterparts in terms of using online marketing methods, using online marketing is becoming imperative, which is why online marketing is increasing in all sectors and segements ("Luxury Brands Boosting online marketing Spend," (2012). A remarkable 74% of small business owners say "networking online is just as valuable,… Continue Reading...

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Online Presence
Crafting an online presence can be tricky for a luxury brand, given that online marketing is almost by definition fairly democratic -- anyone can share and post on social media pages. However, by generating interest in the types of images created by the company on Instagram and other visually-generated media, celebrities may become more interested in using the portraits to craft their own brand equity. The value of the company's online presence should thus be primarily to generate positive buzz and interest about the product, which will increase the desirability for high-end consumers. Brand Equity Brand equity is… Continue Reading...