Alice Online

ALICE BY TEMPERLEY can now be part of your wardrobe at the click of a mouse. The diffusion line from London-based designer Alice Temperley has just launched its online boutique - and this month VOGUE.COM is giving you the chance to win your very own Alice By Temperley wardrobe, worth £1500, to celebrate. CLICK HERE TO ENTER.

So, when and where did the online shop begin?

"At the same time we launched the line, but we needed to build the site first and get the other features up and running," Temperley, who introduced us to the Alice By Temperley line at the beginning of the year, tells VOGUE.COM. "The shop was always the second phase of development, which is now complete."

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Stocking the collection's key pieces and accessories, the online shop also ships globally - enabling you to get your Temperley fix from wherever you are.

How different was it to put together the online shop as opposed to a retail space?

"Both are important but as the online shop, blog and other features of the site provide a window into the brand and the Alice girl globally, it was our priority to get this right and off the ground first," explains Temperley - whose sights are now set on a Temperley flagship store in London and some more ALICE boutiques.

YOU SHOULD SEE: The ALICE by Temperley autumn/winter 2010 collection...