Ashy Bines Under Fire For Using #DoItForDolly Hashtag

Social media star and fitness guru Ashy Bines has been in the spotlight recently for all the wrong reasons.

Firstly, she was accused of copyrighting recipes. Then customers accused her of taking unauthorised payments from their accounts. And now some people are up in arms for a much more serious reason.

They have accused her of inappropriately using the hashtag '#DoItForDolly' on her social accounts in response to customer questions about her new range of 'clean treats'.

The hashtag was originally created by the devastated family of Amy "Dolly" Jayne Everett, who tragically committed suicide after suffering constant bullying, as a way to promote suicide awareness.

Instagram account @ashybinescompanytruths, which is committed to holding the 29-year-old fitness star accountable for what they deem to be unjust actions, posted screenshots of Bines using #DoItForDolly and slammed her for the out of touch posts.

"These people simply asked a question about her new clean treats and she is using a sweet little girl named Dolly who tragically took her own life to respond," said the account in the caption.

"She is the epitome of disgusting and low."

Followers of the account were quick to respond with one saying, "She is using the death of a young girl so she can play the victim. She is absolutely disgraceful. I am so saddened to read that."

If you or anyone you know is suffering from depression you can contact Lifeline on 13 11 14.