When it comes to digital advertising, copywriting is often overlooked. One part that makes advertising effective is great copywriting. The prevailing notion with pay-per-click is that a business receives an instant page one ranking and people will just click on the ad. As an advertising agency in Miami, we believe that creating an effective pay-per-click campaign starts with great copywriting. How do you create great copy that moves users to click on your ad? We offer four copywriting tips to create effective pay-per-click campaigns.

Conduct Research on Your Competitors

An important part of writing great copy for a pay-per-click campaign is research. Start by researching industry competitors within your local market. For example, Melvin’s Roofing Company would conduct searches of keyword phrases used by potential customers. In addition, they would conduct an inventory of their services. If Melvin found that “roofing companies in Fort Lauderdale,” “roof repair in Fort Lauderdale,” “metal roof installation in Broward,” were top search terms, then he would tailor copy around those keywords.

Use Numbers and Statistics

As an advertising agency in Miami, the goal of your pay-per-click campaign is for every visitor to click on your ad. However, we know that it’s not realistic One way to make your ad copy effective is by presenting numbers and statistics. For example, a roofer that specializes in metal roofs can mention statistics in their ad:

Metal roofs have a 50 year guarantee.

Reduce your home insurance rate by 35% with a metal roof installation.

As an advertising agency in Miami, great copywriting makes your pay-per-click campaign stand out. By conducting research, using numbers, and creating a call-to-action, you’ll stay ahead of the competition and increase revenue.