The Magpies are the Hawke’s Bay Rugby Union’s premier rugby team, continuing to establish themselves as a team to be feared as they continue to storm championships across the country. HBRU employed advertising agency Tracta to collaborate with Indelible on a magpie animation which represents their brand. Together we came up with the menacing, red-eyed crow with its distinctive black and white plumage swooping upon its unseen victim… the other team! Beware, it’s coming…