Pelle Lidell, who has sold hit songs to Britney Spears and Christina Aguilera, is now selling them to K-pop acts such as Girls’ Generation and BoA.

The European executive of A&R at Universal Music Publishing says his roster of European songwriters have sold more than 10 million K-pop records since he began writing for them in 2008. “I’ve lost track,” he says, “it might be 20 million now.” He shares his unlikely story after the jump. Read More »