Adidas Tubular gallery open for fashion week in Milan

In the second of adidas Originals’ special editorial shoots to celebrate the release of the adidas Tubular, the industrial space of Milan’s Garage Sanremo served as the backdrop to an exclusive editorial shoot ahead of its transformation into adidas’ TUBULAR GALLERY concept.

The temporary gallery will serve as an experimental space where international designers and creatives will come together and celebrate, analyse and reinterpret the Tubular design. Among these is videomaker Dimitra Louana Marlanti who, inspired by the intersections present in the artistic, architectural and fashion worlds, will install a three-dimensional multimedia experience, grounded in video and virtual reality.

However, for the lookbook shoot above, HBA designer Alberto Brasola Barina joined fashion designer and model Hym Leigh, ARMES designer Georgy Miltchev, as well as the conceptual stylist Ramona Tabita. Building on the legacy and iconic designs of the adidas Forum, the Tubular collection draws inspiration from adidas Originals’ archives, principally the designs and ideas surrounding the 1993 Tubular runner.

adidas Originals’ TUBULER GALLERY opens 11 a.m. Friday, September 25, with a special event and exclusive set from Jacques Greene.