The company recently opened an office in Phoenix with three full-time and one part-time employees.

The contract award includes a $3.1 million annual minimum guaranteed payment to Phoenix, or a percentage of sales revenue, whichever is greater.

Alliance doubled Las Vegas’ annual advertising concession into a $15 million annual program recently, and more than doubled revenue for Burbank’s airport advertising program, said Shauna Forsythe, president and CEO of Alliance. She said Portland and Salt Lake City also experienced increases in advertising revenue under Alliance.

Plans at Sky Harbor call for installing energy-efficient LED backlit signs, a digital network through the concourses and in baggage claims, as well as a new interactive courtesy phone center with way-finding and digital screens and banners.

Alliance plans to offer specialized sponsorship and branding packages as well as convention and event packages for companies interested in targeting the convention business, Forsythe said.