smartphone

Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between.
Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.

While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries
out business. With so much being done beyond traditional office walls, many insurance companies, financial service
organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for
agents, representatives and personnel, and developing enterprise apps for these devices.

Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s
always-on, always-connected mentality. Marketers have access
to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.

The widespread use of mobile devices — smartphones and tablets — provides anytime, anywhere computing and communications resources for individuals worldwide. Both smartphones and tablets have made the transition from a personal resource, acquired and supported by consumers, to a professional resource, provided and supported by employers. For midsize firms around the world, those with 100–999 employees, mobile resources play a key role in improving workplace productivity as well as allowing greater flexibility in how and where work is done.
New collaboration resources also allow staff in different locations to work together as efficiently and effectively as staff in the same office. The challenge for IT management is how best to coordinate the different collaborative and mobile resources and provide secure management of mobile devices and collaboration tools while enhancing workforce agility and productivity.

Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.”
Download it today.

Young people have grown up in a world of instant access, with endless media, services, and products available in just a few taps of a smartphone. These Gen Yers will make up 35% of the global workforce by 2020.
Download this info-graphic now to learn more about how the millennial expectation of immediacy will shape the future of work.

Young people have grown up in a world of instant access, with endless media, services, and products available in just a few taps of a smartphone. These Gen Yers will make up 35% of the global workforce by 2020.
Download this info-graphic now to learn more about how the millennial expectation of immediacy will shape the future of work.

Young people have grown up in a world of instant access, with endless media, services, and products available in just a few taps of a smartphone. These Gen Yers will make up 35% of the global workforce by 2020.
Download this info-graphic now to learn more about how the millennial expectation of immediacy will shape the future of work.

Young people have grown up in a world of instant access, with endless media, services and products available in just a few taps of a smartphone. These Gen Yers will make up 35% of the global workforce by 2020.
Download this video now to learn more about how the millennial expectation of immediacy will shape the future of work.

In recent years, it seems like technology is changing faster than it used to in decades past. As employees devour newer technologies such as smartphones, tablets, wearables, and other devices, and as they become more comfortable with solutions such as Dropbox and Skype, their demands on enterprise IT intensify. Plus, management and other decision makers are also increasing their demands on enterprise IT to provide more infrastructure with less cost and time. Unfortunately, enterprise IT organizations often don’t see much, if any, associated increases in funding to accomodate these demands.

Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch?
In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers.
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.

How can your business support new identity-defined workspaces across a variety of users — retail store associates checking inventory on a PC and a smartphone, hospital clinicians entering test results into a mobile workstation and an iPad, or financial advisors placing trades from Android devices and laptops?
The answer is the digital workspace.

Mobile capabilities have grown up. Strategies should, too.
Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn:
- How 500 marketing and IT professionals tackled mobile marketing last year
- Which mobile strategies the most advanced organizations put into practice
- What you can do to make your brand a mobile leader in the next decade
Fill out the form to get the report.

Cloud services are a pillar of a digital transformation,
but they have also become a thorn in the side of many
security architects. As data and applications that were
once behind the enterprise firewall began roaming
free—on smartphones, between Internet-of-Things
(IoT) devices, and in the cloud—the threat landscape
expanded rapidly. Security architects scrambled to adjust
their technologies, policies, and procedures. But just
when they thought they had a handle on securing their
cloud-connected enterprises, new business imperatives
indicated that one cloud wasn’t enough.
Modern enterprises operate in a multi-cloud world,
where the threat landscape has reached a new level of
complexity. Security teams are juggling a hodgepodge
of policies, threat reports, and management tools. When
each cloud operates in its own silo, the security architect
has even more difficulty supporting the CISO or CIO with a
coherent, defensible security posture.

Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for.
However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too.
It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time.
This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.

Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.

CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.

Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.

Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.

CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.

If you’ve noticed more employees accessing the corporate network using their personally owned mobile devices, you’re not alone. Many employees are boosting their productivity by using their smartphones and tablets at work.
Gone are the days of corporate IT departments dictating the types of mobile devices that could access the network. Bring your own device (BYOD) policies, while increasing employee satisfaction and productivity, are straining corporate networks.
This white paper describes the limitations of legacy networks, especially for supporting BYOD. Understanding these limitations can pave the way for a successful BYOD management policy for campus and branch networks.

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