Reliance Fresh’s #JeeLeZara urges women to live for themselves

You’ve lived for everybody else, now it’s time to live for yourself! This International Women’s Day, Reliance Fresh’s #JeeLeZara, is an ode to every woman who has dedicated her life to the wellbeing of her family.

Targeting their core TG, housewives, Reliance Fresh’s #JeeLeZara urges the homemakers to fulfil their dreams, living for themselves. Starring, Renuka Sahane and Sachin Khedekar as a married couple in their fifties, the story portrays the wife (Sahane) packing up for an all girls Goa trip with her friends, while her husband (Khedekar) dissuades her from taking the trip alone.

Released, three days prior to Women’s Day, the video has garnered 15k reactions and 728k views on Facebook.

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