Unlock the Value of CX

This book is a collection of CX best practices designed to unlock the value of any CX program, at any stage of maturity, and in any industry.

Effective business decisions start with a series of questions that, if well answered, will serve to illuminate options, reduce risk, and drive maximum value. Most of the time the business deadlines arrive and the decisions are made based on whatever information is available. Business managers console themselves that they must make the best decision possible given incomplete insights

The tools exist today to answer most consumer, competitor, and market-focused questions effectively. Traditional market research techniques have evolved with the internet age and have become more powerful than ever. Technology that began a decade ago to gather customer experience ratings can now be used to model the impact of proposed promotional campaigns, evaluate potential price increases, or refine prototype product designs.

This book will touch on proven best practices and emerging solutions in the customer experience space. More than 26 experts share best practices to help you drive higher business impact through better strategy and program design, broader data collection, and faster insights and action.

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This book is a collection of CX best practices designed to unlock the value of any CX program, at any stage of maturity, and in any industry.

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MaritzCX is a first-in-class research & tech company. We create, consult, and develop programs to help companies improve their customer experience. To learn more about our roots, visit our about page.