North Tread Co. Introduces Their Borealis Way Tire To North America

Published: April 3, 2013

Color tires revolutionizing the industry of car customization
(January 2013) — North Tread Co. today announced the release of their colored tires, a dynamic combination of durability and bright, vivid colors. The BOREALIS WAY line of tires are U. S. Department of Transportation approved-verified A-Quality Rating that provides exceptional tread life and a wide array of colors to satisfy any custom automobile enthusiast.

"Our goal for the BOREALIS WAY line of tires is to provide consumers with options where there once were none…”, said Wayne D. Hardy, CEO and Co-Founder of North Tread Co. "…with the innovative design and variety of colors we strive to revolutionize the tire industry like never before!”
The BOREALIS WAY
line of tires delivers pure color throughout the tread rubber, resisting wear and maintaining traction. The BOREALIS WAY line of tires are designed to provide individuals an alternative to the plain, black rubber tires, with unique color options. This product is for more than just visual appeal, it is tested and UTQG rated at 300AA. This demonstrates North Tread Co.’s confidence in the advantage of having color and durability combined in to one.The BOREALIS WAY line of tires is now readily available in the United States with shipping all over the
nation, direct from the distributor, by visiting www.NorthTread.com. The BOREALIS WAY line of tires are currently available in sizes from 16”-19” with 20” and above upon request.
For more information about North Tread Co. or to schedule your interview with the founders, Wayne D. Hardy and Christopher A. James, please contact Lynn Hayes, lynn@beverlyhillsprgroup.com or call 702.816.7257 for availability.
North Tread Co. was founded in 2012 and is the first to launch the BOREALIS WAY® line of tires in the United States. North Tread Co. provides excellent customer service, along with innovation and design, while setting precedence for automobile customization in the tire industry. To learn more about North Tread Co., visit www.NorthTread.com