Copywriting

When I (David) was learning my trade in marketing & branding agencies in the mid 1990s, the heady days of 1980s expense account excesses were still fresh in the memory. We’d think nothing of taking clients out and spending a fortune on dinner/drinks & more because the budgets were there…and we delivered results.

Marlon…Branding?

You may have seen it in the movies, but I really was the young Advertising Exec who was told (by a somewhat snooty waiter in a restaurant) when ordering drinks at a client dinner party that “Our champagne is $200 a bottle “sir.”” I took great pleasure in replying… “Well we’ll just start with the four bottles then!” That actually happened to me back in 1995…one of my proudest memories in the industry!

This, of course, was a different time. It was a time when we faxed clients for design approval…a time when I remember clearly being asked to add “www…” to the back of a brochure for my first big client…what’s that? The worldwide web…if you say so…

Owner Jacqueline Navarrete Townsend asked DGR to develop a new ecommerce website that had a modern, fashion boutique style with clean, attractive aesthetics. We also streamlined the navigation, making it easy-to-use for visitors to shop the site, enabling them to quickly find the category, product, or brand they are shopping for.

Good things come to those who wait… DGR Communications, a website design company in Gilbert, AZ, originally submitted a proposal for the new Saguaro Lake Ranch Stable website in October 2014, but it was September 2015 before the client gave the go-ahead to get started!

And once we started it was a quick turnaround, as the site launched less than 6 weeks later to coincide with the start of Fall trail riding season in early October 2015. The site includes an integrated booking engine that seemlessly manages their availability and riding schedule.

ArtZDoodle owner and art teacher Para La Russa loves working with children. Her business in San Mateo, California, is an imaginative world of discovery where children can create, find inspiration, experiment, and generally make a mess as they learn about art and artists. Para offers art lessons, art enrichment camps, birthday parties and more.

The Arizona Senior Center Association, an organization that promotes both the quality of senior centers in Arizona and the well-being of our seniors, came back to DGR Communications in March 2015 looking for a website refresh. They wanted to update their existing site, built by us 5 years prior, with a more modern content management system.

Your database of current and/or past customers is one of your most valuable business assets. Why? Because most business types find it easier to get repeat business from existing, or even lapsed, customers than to generate new business from new customers. But did you know that more than 50% of emails are now accessed first on a mobile device?

Steeple Rock Funding, a licensed Arizona mortgage broker, put out an RFP for development of their new website to numerous website design companies in Gilbert and the East Valley in January 2015. We were delighted that Steeple Rock chose our proposal above those of the competition, and we started work later in the month. The site was completed in late February.

Not every client comes to DGR Communications looking for a new site. Sometimes the budget isn’t available, or sometimes the need is just for a website content refresh and/or tweaks to the layout.

We always do our best to work with clients if they have a certain budget in mind. That was the case for Affordable Auto Repair in Mesa.

Tim, the owner, asked us to do some content work on his existing website. He hadn’t had the website up for long so he didn’t want to start over, but he was unhappy with how the site had been left by the previous developer.

We wrote new copy and added new images the pages, and we enhanced the service listing to make it more viewer friendly. We also wrote and uploaded SEO metatags for each page and generally tidied up the four pages of this very simple.

We’re delighted to annouce that we’ve just launched a new website for a local insurance agency client, based in Chandler, AZ.

Alpha & Omega Financial Group commissioned a website from another developer a couple of years ago, but they were never truly happy with the end product. They felt it didn’t really reflect them as a business, or indeed as individuals.