cleverbridge Co-founder to Present at Techweek Chicago 2015

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Craig Vodnik to share insights on “It’s a subscription economy, and you’re just living in it" panel discussion.

Craig Vodnik, co-founder, cleverbridge

“A major shift is happening in the way businesses think about their value as they move away from selling products and toward selling subscription services related to those products.” ~ Craig Vodnik, co-founder, cleverbridge

Chicago (PRWEB)June 22, 2015

cleverbridge, a global full-service ecommerce provider for software and subscription companies, announces cleverbridge co-founder, Craig Vodnik, will present at the 4th Annual Techweek Chicago. The conference will be held June 22-28 at the Merchandise Mart in Chicago. Vodnik will participate in the "It’s a subscription economy, and you’re just living in it" panel discussion on June 26 from 12:40-1:10 p.m.

Joining Vodnik on the panel will be Geoff Surkamer, ‎Vice President, Worldwide Software Monetization, Flexera; and Guy Turner, Managing Director, Hyde Park Venture Partners. Based on years of experience with subscription business models, the panel will elaborate on the commerce shift – from how the subscription economy is changing buyer behavior and customer service mentality, as well as disrupting traditional sales and marketing, to how VCs are viewing subscription businesses. In addition, the panel will discuss how a vast array of devices are becoming connected ("Internet of things"), opening up a subscription pricing model for each of them.

“A major shift is happening in the way businesses think about their value as they move away from selling products and toward selling subscription services related to those products,” said Vodnik. “That shift means more recurring revenue opportunities for companies – from startups to the Fortune 5000 - and big changes in how they must develop product/service offerings that enable customers to see value as quickly as possible.”

About cleverbridge
cleverbridge is a proven leader in ecommerce technology, services and expertise for global software and subscription companies that serve consumers and businesses. For more than 300 clients – including Avira, Corel, Dell, Malwarebytes and Parallels – cleverbridge is a true extension of their teams, understanding each client’s billing models, markets, channels and specific ecommerce requirements. cleverbridge provides an unsurpassed customer experience so that clients can strategically leverage ecommerce to effectively build customer relationships and generate more revenue. Headquartered in Cologne, Germany, cleverbridge has offices in Chicago, San Francisco and Tokyo. For more information, visit http://www.cleverbridge.com.