Would Americans consider putting their money in an “Amazon Bank” or “Google Financial Services?”

More than half said yes.

Nearly 60 percent of American banking customers would consider moving their money to accounts offered by familiar companies, such as online retailers, search engines, or big-box stores, even though they have no experience with financial services, according to a new study conducted by theCenter for the Digital Future at USC Annenberg.

The study found that if their deposits had the same guarantees as traditional banks, Americans who would consider a non-traditional banking company as possible financial partners cited Amazon, Google, and Walmart, among others.

The Center for the Digital Future’s study creates a portrait of Americans with contrasting views about their banking – 82 percent of customers who are satisfied with their current banks but 46 percent of them would readily switch to another institution; and 55 percent who currently visit their brick-and-mortar branch in person at least monthly while 43 percent said they are likely to switch to exclusive online banking.