Albuquerque Bus Rapid Transit Purpose and Need - Final

Objective: Educate the public on the use and benefits of BRT. Secure local and national funding, build ridership.

Result: The final deliverable was a blend of 3D modeling, animation, original and stock videography. Our team developed all aspects from script to final broadcast-quality video.

The video was also instrumental in securing local and federal financing. Mayor Richard Berry presented the video in his 2016 State of the City address to successfully attract jobs and development along the corridor. The system opened in November 2017.