About The Cold Cut...

The musings of a teenage audiophile. Indie, Rock, Hip-Hop, Rap, Dance, Dubstep, Garage, Metal... music crosses all boundaries.
The Cold Cut is devoted to giving you a taste of what's going on in music at the moment.

Chances are, you will have inadvertently heard Yael Naim by now. Its been nigh on impossible to escape the Macbook Air advert for weeks now, seeing it removed from that manilla envelope. Thinnovation! And the song in the background? 'New Soul' by Yael Naim... and that simply, a star was born, just as Feist crossed over after '1234' was featured in an iPod nano advert.

Yael Naim is a French-Israeli singer whose life has literally been turned around by this advert. She's always had the talent, but as is often the case, talent doesn't always translate into commercial popularity. That has all changed. After the advert first aired, 'New Soul' debuted at #9 in the Billboard chart. Her self titled second album also reached unknown heights, ending its rise at #6 in the digital albums chart. A physical release is coming on 18th March in the US.

Apple value their music, and have the seemingly effortless ability to find songs that fit their adverts, in the process giving great artists a boost. I'm a fan of their products, I'm a fan of their adverts, and now I'm a fan of their music choices as well. How fitting...

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comments:

I have seen and enjoyed Yael and the group so much at North Sea Jazz Festival. We all loved it!I have been searching for the lyrics of a song with sentences that rhymed on english as well as on french words. A very funny song. I can't explain it otherwise. I couldn't find this song. It wasn't on the new album. What is he title?She also sang a song: you're so beautiful, which made people crying all over. Wow! Is this song on an album somewhere?

All the tracks available for download on this blog are there purely in the interest of the artists; I offer music to the masses for a short time only in order to promote those artists who I think deserve more publicity. If you want any of your tracks removed, please leave a comment and I will do so.