Results & Responsibility

Experience & Curiosity

Insight & Instinct

Transparency & Growth

Opportunity & People

Passion & Perseverance

Assets & Sincerity

Business ethics & Optimisation

Cultivation & Profit

Philanthropy & Commerce

It's an ever-changing world.

This is our guideline for securing and cultivating the assets that have been entrusted to us – sincerely and with the decades to come in mind. With our values as compass, we seek to build long-terms partnerships based on alignment of interest – combining insight and instinct, experience and curiosity.

North-East Family Office was established in 2013 by Winnie Liljeborg and Per Algot Enevoldsen, the founders of the global jewelry brand Pandora, as a full service provider for the family. We manage the family members’ assets and handle all relevant matters, including their philanthropic engagements.

Since the foundation, the Family Office has evolved into a steady growing international organisation and the scope of activities has expanded to include a branch in Singapore, a separate asset management entity and a number of subsidiaries specialising in different fields such a private equity and venture.

Our activities are conducted from our headquarters in Denmark at Vestagervej 17, 2900 Hellerup and Svanemøllevej 16, 2100 Copenhagen Ø as well as through our trusted partners and subsidiaries around the world.

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1. Core Portfolio

2. Satellite Investments

3. Strategic Investments

4. Hedge

Our investment strategy

We firmly believe in an active management of the assets we are entrusted. We believe that the ratio between risk and return can be optimised by continually analysing the market and acting accordingly. To minimise risk and optimise the return we spread our portfolio into different types of investments.