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Home Ownership by Smart Home Package Likely-Buyers (Q4/13)

360 View Update – Market Focus

Smart Home Packages highlights opportunities in the smart home space by analyzing consumer demand for three hypothetical smart home packages. The study gauges consumer package preferences, willingness to purchase, and willingness to subscribe to monitoring services. It also gauges the potential to derive additional revenue post-installation through the sale of additional features, equipment, and advertising.

"Industry heavyweights are making a play for the smart home market, but nobody seems to have yet gotten the feature and pricing mix right. Smart Home Packages provides insight into the feature and pricing mix that will ultimately unlock substantial growth." - John Barrett, Director, Consumer Analytics, Parks Associates