The PSA encourages fans to take the pledge to end racism at RISEtoWin.org. It will air during NASCAR national series races this weekend on FS1, culminating with Sunday’s FireKeepers Casino 400 at Michigan International Speedway (FS1, 11:30 a.m. ET).

NASCAR Chairman and CEO Brian France is a founding member of the RISE Board of Directors. RISE was founded by Miami Dolphins owner Stephen Ross.

"Discrimination has no place in our society, which is why we have partnered with RISE and Stephen Ross to help put an end to intolerance in sports," France said. "With the help of our talented drivers who support this important message, we want to reinforce our sport’s unwavering commitment to promoting diversity and inclusion."

"We believe the ideals and values associated with sports can serve as a unifier for positive change," Ross said. "I want to thank NASCAR for its commitment to RISE and our mission to advance race relations and drive social progress."