Meet the Founder

Sina Zere

Hi!

My name is Sina Zere and I'm the founder and owner of Buff Wax Spot, a chain of wax bars specializing in friendly, quick and clean wax services for women and men, founder of the Buff Experts line of personal wellness products, and co-founder of the l'Lux Beauty line of skincare products.

I love finding solutions for pernicious problems. One of these problems was finding consistently excellent, friendly, quick and clean wax services for myself in a new city. So, I opened Buff Wax Spot by working backward from the client experience I wanted everyone to enjoy. We're Edmonton's original wax bar and here, a fabulous wax is a given— you get a professional and knowledgeable waxing experience that's friendly, quick and clean in a modern and fresh setting. We're solely devoted to waxing women and men and that means we're the Waxperts. Our clients trust us to deliver fab tip-to-toe waxing for painlessly soft, smooth skin.

I also formulate award-winning beauty products. My newest line of personal wellness products, called Buff Experts, are products crafted to pamper and protect all our gorgeous nooks and crannies that require tender care. l'Lux Beauty is a simple collection of intensely nourishing, thoughtful lip + bodycare products. I use plant-, flower-, and fruit-based botanicals, butters and oils first in all my products before using what I consider to be safe synthetics. I've rejected fast food beauty because our skin needs good ingredients for optimal function. You can find all my goodies right here, under the Shop section of the website.

I want everybody and every body to have access to premium, clean, and well-priced services and products. I've got multiple degrees in science and business and careers spanning both; doing things better and doing things excellently is what I live for. When I can change the way someone feels about their skin and normalize concerns, worries, and annoyances with their bits, well, then I consider my work a success.