NYC-based AC Gears have recently released the 3-megapixel Bonzart Lit Digital Camera for $39.99, with plans to introduce a waterproof case before the holiday season. Targeted at beginners, children and toy camera collectors, the funky Bonzart Lit has been a huge hit in Japan, selling out within the first few weeks of its debut. AC Gears are now bringing it to the US market. “The Bonzart Lit is a great gift idea for artsy kids or to add to your personal collection," said Kohn Liu, founder of AC Gears. "At $40, it’s really a break-through price point for the digital camera category."

ACGears Press Release

AC Gears Releases Sub-$40 LCD Digital Camera – the Bonzart Lit

Available in five bright colors, the Bonzart Lit is a fun and affordable mini camera ideal for beginners and toy camera collectors

New York – August 27, 2013 – AC Gears, a curated electronics and lifestyle store in NYC, recently released the 3-megapixel Bonzart Lit Digital Camera with built-in LCD screen for only $39.99, with plans to introduce a waterproof case before the holiday season.

“The Bonzart Lit is a great gift idea for artsy kids or to add to your personal collection. At $40, it’s really a break-through price point for the digital camera category,” said Kohn Liu, founder of AC Gears. “The Bonzart Lit has been extremely popular in Japan, selling out within the first few weeks of its debut, and we’re excited to introduce them in the United States.”

The Bonzart Lit shoots high quality pictures and video that can be viewed in real-time through the built-in LCD screen. The pocket-sized cameras slip easily into any purse with an array of bright colors to accessorize any outfit. Users can also add special effects on the fly with five different color settings (normal, B&W, sepia, negative, red, green and blue). It’s also equipped with a timer (2 seconds, 10 seconds and burst option) to capture those special moments.

AC Gears is the premium electronic and lifestyle store we've all been waiting for. AC Gears curates and sells the most unique, useful and innovative products from the United States and around the world that combine functionality and design. More than just a store, AC Gears is also a community platform bringing consumers and manufacturers together through product launch parties and meet-the-designer events, giving customers the opportunity to have direct, first-hand contact with the people behind the brands. AC Gears also makes some of its own products and is the exclusive distributor of several prestigious design and consumer tech companies from overseas and in the U.S. (visit wholesale page for further information on exclusively distributed brands). To learn more, visit http://www.ACGears.com and follow AC Gears: http://www.facebook.com/acgears, on Twitter @ACGears and on Instagram @ACGears.