We’ve all seen Jessica Alba, Kim Kardashian, and Jessica Biel, and we’ve all seen how amazing their butts look in jeans. If you’ve been struggling to find jeans that make your rump look famous, Denim Therapy can help you get there. Our expert tailoring service can turn even the most basic-fitting jeans into a denim glove for your bottom. Try it out! It’s so easy.

Want some sexy summer jeans? Siwy Denim is having a sale with up to 25% off select styles to celebrate the 4th of July. From destroyed-denim cut-off shorts to colored skinnies, they’ve got all the summer denim staples you want! Use code USA25 at check-out.

In case you hadn’t noticed, we’re big fans of the three Rs (reduce, reuse, recycle), plus one more–repair! Denim Therapy can help you extend the life of your jeans, but if you’re looking to buy some eco-friendly denim, we’ve also got you covered. Here are six awesome brands doing their best to help the environment:

M2F

With colored denim being such a big hit this season, it’s especially cool that M2F created a dye bath that uses 50% less energy and water than traditional methods, while also eliminating commonly used toxic materials. Plus, their Made2Fade Technology Yarn is certified by the Swedish OEKO-TEX lab to be free of any harmful substances.

G-Star RAW Sustainable collection is not only made entirely out of organic cotton, which minimizes the use of harsh-on-Mother-Nature pesticides and other pollutants, G-Star also touts various sustainable operations practices, like reducing energy use and only using transportation companies that meet certain environmental standards.

For spring/summer 2012, Nudie Jeans produced 43% of its garments from organic cotton, with the longer-term goal to amp that number up to 100%. As part of their larger efforts to reduce waste, their Post Recycle Dry program takes old Nudie jeans and makes them into new, limited edition pairs.

Making jeans is a water-intensive process, and a lot of the environmental cost of production comes from water. Often, jeans are washed multiple times before we take ‘em home, but the Levi’s Water<Less Jeans finishing process uses up to 96% less water than usual. 172 million liters of water (and counting!) have been saved so far.

Perhaps you know Edun best in relation to its founders Ali Hewson and Bono, but the ethical clothing lineisn’t simply a celeb pet project. The company focuses on fair wage and labor practices, and uses organic cotton to produce their line.

With jeans made from organic cotton, hemp, recycled wool, and more, Kuyichi prides itself in using eco-friendly and recycled fabrics, including natural dyes. Their full list of sustainable materials used is pretty informative as well, if you pride yourself in knowing the benefits of the alternative fabrics used.

As Denim Therapy previously reported, American Eagle has embarked on a summer-long campaign which features 15 people from all walks of life, from athletes to students to graphic designers. The campaign debuted with actress Shay Mitchell (“Pretty Little Liars”), wearing the Skinny Kick jean. The denim campaign “is about positioning the customer at the epicenter of the brand, celebrating individual style through unique, real people and how they express themselves in their American Eagle jeans.” The campaign marks the first time the brand has ever departed from showcasing traditional models in their ads. View the gallery for all the looks.

The full American Eagle Outfitters “Live Your Life” campaign includes:

Aaron Bergantz – General Contractor from San Luis Obispo, CA, shows off the Bootcut jean.

Here at Denim Therapy, we love it when our customers document their DT process and then share it with us. Today we have a review from one of the first Denim Therapy customers to have taken advantage of our Denim Shorts Service. Watch as she tells us about her old Gap 1969s that were almost tossed out until she saw us on NBC’s New York Liveand we turned her unflattering flares into perfectly fitted capris.

Francine recently tried a little experiment with her Agave Jeans (we’re in the experimenting mood lately). She tried wearing three different pairs with one top and necklace combo, to see if the classic styles would all work with her favorite top of the moment. The results were three new favorite outfits, and some rave reviews about Agave Jeans’ fit and fabrication!

The Fusta Slim Jegging: These are so soft (literally like butter) and versatile. Perfect for summer… these are definite beach pants material, and the button-up ankle detail gives it a bit of a nautical twist. I can also see myself wearing these for fall.

The Paloma Classic Skinny: Before trying them on I knew they had to be amazing, because Paloma it’s my daughter’s name! But seriously, these super-skinny jeans are an instant favorite. They fit like a dream.

The Tomboy Boyfriend Straight leg: Another pair with super soft, comfortable fabric (and another potential pair of favorite summer beach pants). Despite being boyfriend jeans these have a classic feminine fit, which is perfect for me. Love them!

We’re excited to show you the results of our Earnest Sewn denim challenge DIY! After some experimenting, we finally came up with the idea to stencil a pattern using fabric paint and lace (works best with thick, synthetic lace in case you want to try). We added a sophisticated tuxedo stripe down the side of each leg, and we think they’re totally chic! What do you think?

We went to see the Japanese Indigo: Boro exhibition at Mondo Cane last night and snapped some photos of the gorgeous (and for sale!) vintage indigo-dyed denims and textiles collected by photographer Eric Kvatek (known for shooting the lookbooks of brands like PRPS and Kapital). We were blown away by the textures, stitching, and huge size of some of the pieces. Check out our snaps below!

Los Angeles-based Doctrine Jeans has partnered with online retailer LoveandPride.com to offer four lucky fans a chance to win a pair of Doctrine Jeans. Starting tomorrow (Friday) and running for one week only, you can enter to win a pair of jeans in just a few mouse clicks!