Digital Marketing Minor

The Digital Marketing minor is designed to provide students with skills and insights in the growing field of digital marketing. Students will learn strategies, tools and concepts for today's interactive world of marketing.

This minor exposes students to the fundamentals of digital marketing, such as search engine optimization, search engine marketing and digital advertising.

This minor is appropriate for all students, but particularly relevant for students majoring in Advertising, Communication Studies, Graphic Design and Digital Media, Public Relations, Information Systems, among other disciples.