LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.

"Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves. Content curation is now a necessity for marketers looking to keep up with the demand for content, and to build their thought leadership. But sometimes people don’t know where to start because they don’t have any good content curation examples to go off.

The content marketing sector is arguably in a purple patch, particularly when compared to the advertising industry. Why? 75 percent of marketers were increasing their investment in content marketing over the last year, 43 percent were increasing staff levels, 74 percent of companies were increasing lead quality and quantity from their content, and world famous marketer and author Seth Godin has famously remarked that, “content marketing is the only marketing left.”

"Content intelligence is arguably the hottest buzzword in content marketing technology right now. That said, much of the excitement is based on its potential rather than its current capabilities. Because of this, few marketers know what content intelligence is or how it might be directly relevant to them."

A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time.

Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need an internal system that supports a new way of doing marketing.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.