For the next three weeks, the CBS and ESPN television networks will be filled with college men's and women's basketball games. And the broadcasts of those games will be filled with promotional ads touting mainly the academic side of NCAA sports. That includes a new branding campaign the NCAA will launch Tuesday to educate the public, in particular potential athletes and their parents, about the Indianapolis-based organization and what it offers.

For the real football fan, the guy or gal who could actually pick Matt Hasselbeck out of a lineup of bald insurance agents, the season ended with the conference championship doubleheader two Sundays back.

Michael Eisner, loved and loathed as former chief executive of Walt Disney Co., will begin the next chapter of his career in the entertainment industry, this time as a talk show host for business news channel CNBC.

Drive the back roads from Pittsburgh north to the Canadian border, and you'll see a Steelers gold-and-black flag hanging from a window or outside a garage in DuBois, Pa., or Ridgway, Pa. You'll know you've moved into New York State when those colors fade to the Bills' colors, blue and red.