Research

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What we do

We're a completely full service agency working at a global level. Our two specialist research teams regularly combine their expertise for integrated projects

QuantitativeQualitativeIntegrated

We recognise that quantitative research can be intimidating. That’s why we pride ourselves on mining (often complex) data sets to provide clear, actionable findings. With an extensive portfolio of new and traditional methodologies and analysis techniques, there’s not much that Basis doesn’t know about quantitative research. Whether it’s small tactical studies, or complex international strategic work, our clients trust us to consistently deliver the research solutions they need. Our quant department has developed a reputation for delivering creative solutions to some of the most challenging industry briefs. For us, the bigger the challenge, the bigger the opportunity to make a difference to a clients' business.

Basis has been at the forefront of qualitative research for over twenty years and we work across all stages of the planning cycle from early ideation and need scoping through to more evaluative studies. We are passionate about getting close to the consumer and we're enthusiastic adopters of the latest methodological approaches as well as linked disciplines such as behavioural economics and semiotics.

We assess briefs objectively, and our projects regularly incorporate both qualitative and quantitative elements. Our two specialist teams work closely together to devise cohesive answers and outputs for these projects

QuantitativeQualitative

We recognise that quantitative research can be intimidating. That’s why we pride ourselves on mining (often complex) data sets to provide clear, actionable findings. With an extensive portfolio of new and traditional methodologies and analysis techniques, there’s not much that Basis doesn’t know about quantitative research. Whether it’s small tactical studies, or complex international strategic work, our clients trust us to consistently deliver the research solutions they need. Our quant department has developed a reputation for delivering creative solutions to some of the most challenging industry briefs. For us, the bigger the challenge, the bigger the opportunity to make a difference to a clients' business.

Basis has been at the forefront of qualitative research for over twenty years and we work across all stages of the planning cycle from early ideation and need scoping through to more evaluative studies. We are passionate about getting close to the consumer and we're enthusiastic adopters of the latest methodological approaches as well as linked disciplines such as behavioural economics and semiotics.

Integrated

We assess briefs objectively, and our projects regularly incorporate both qualitative and quantitative elements. Our two specialist teams work closely together to devise cohesive answers and outputs for these projects

Our work

We thrive on tackling tough questions, and don't believe in sticking within a comfort zone. Below you'll find details of just a few landmark projects that we've taken on