Onion prices are again on the rise causing much worry to the common man. But the high prices are not so uniform across the different stat...

Saturday, October 26, 2013

Tweeting bra: A high-tech bra that tweets each time it is unhooked

With the view to remind women of their monthly breast self-exam and promote breast cancer awareness, Nestle Fitness, with its ad agency Ogilvy Athens, introduced a high-tech, pink bra that automatically sends a tweet each time it is unhooked. The purpose here is to deliver the life-saving message to women.

A special mechanism is hidden under the hook of the tweeting bra. Every time this bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet.

"It's the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam," said the company. Every time this bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet.