And here it is. The Samsung Galaxy S3 has just been made official at the South Korean company’s official launch event in London by JK Shin, President of Samsung’s mobile communication division. It’s been the subject of rumours ever since the iPhone 4S went on sale, we can now finally put them to bed. The new flagship Android phone is here and we’ve got the details – including an all new voice command service. Read on for all the news.

If you’ve been following the rumour mill online, the Samsung Galaxy S3 may not come as too much of a surprise: it is indeed the curvaceous phone with a physical home button we’ve seen nestling in a variety of different cases over the last fortnight.

But of course, hardware’s only ever part of the story. The Samsung Galaxy S3 runs Android 4.0 (Ice Cream Sandwich) out of the box, but it’s no watered down version like the TouchWiz-infused update belatedly pushed out on its predecessor, the Galaxy S2.

Instead, you get a new, much-improved version with easy, intuitive multitasking and a ream of tweaked Android 4.0 features, as well as an improved homescreen that lets you plonk Google’s array of new Android 4.0 widgets on it happily. S-Beam, for example, is Sammie’s bespoke version of Android Beam.

Samsung’s also added a few new features on top of Ice Cream Sandwich, including S Voice, a new voice assistant that looks remarkably like Siri on the iPhone 4S. Samsung says S Voice “provides powerful device control and commands. When your phone alarm goes off but you need a little extra rest, just tell the Galaxy S3 “snooze” – and it snoozes.” That’s on top of being able to play songs and the like.

What’s impressive is that it’s always listening. Instead of pressing a button, you simply say “Hi Galaxy,” and it’ll wake up. It also lets you open the camera, which Siri currently doesn’t let you do. (Of course, Google’s own Voice Actions can still be run, though having two different virtual butlers might prove rather confusing).

On top of that, the 1.9-Megapixel front-facing camera recognises your eye movements, leaving the screen on for as long as you’re looking at it. It’s a feature called ‘Smart Stay’, and it’s genius. That ties in with the proximity sensor too; texting? Bring the phone up to your ear and it’ll automatically call who you’re talking to.

It’s just 8.6mm thick, and is “inspired by nature” – leaves and pebbles, to be specific. It’s made from a new ‘Hyperglaze’ process, making it seamless, and is available in ‘Pebble Blue’ and Marble White’. The Samsung Galaxy S3 has been designed to be an intuitive, natural experience. “It sees what you see, it listens to what you say, it shares what you love. It is designed for humans,” said the opening video at tonight’s event. It seems that, for all the hyperbole, that Samsung’s managed that.

Carphone Warehouse and several UK networks including Vodafone and O2 have already announced that they will be stocking the Samsung Galaxy S3; Samsung says that the 3G version will be released end of May in Europe (May 29th), and an LTE 4G model will drop the June in the US. We’re live at the event right now so stay tuned for our hands on shortly. Although we haven’t heard anything about pricing yet, we’d expect tariffs to start popping up sharpish.

What does it run on 3G/4G? Also, it does not make sense to compare with IPhone in anyway.

http://twitter.com/Puneet_Thakkar Puneet Thakkar

Why do phones keep on getting bigger and bigger? Any bigger and they’ll just look stupid when holding them up to your head to do the phone’s main feature i.e. call.

Mitchilin

Do you still think calling someone is a smartphone’s main feature?

http://www.facebook.com/harry.mitchell Harry Mitchell

Well, I did’t learn much from the advert!

Ipaston

i’ve just got a Samsung S3, thought i’d give it a try over my iPhone 4s! so far BIG MISTAKE!!!! the battery is shite, 5 hours is what i got after a good full charge, no heavy use! got on a bus for 1 hour, and it lost 20% more without even using it, HONEST! no really! today after a good 12 hours charge, its only lasted 6 hours!! faulty battery, phone? or just a POO phone?????

http://gizmodot.com/ Bex

Faulty battery or phone. Didnt charge mine like you’re supposed to and lasted till the next day and still had 30% (down from 60%). Was charged 19hrs ago and I’m at 51% currently and it’s a new phone so I’ve been testing it out and using lots of stuff, more than I normally would.