Profitable colours: the full spectrum of Fortune 500 companies

Californian graphic design specialists Subset have taken a novel and aesthetics-driven approach to visualising corporate data. Using the principle colours from company logos, they have built a trio of graphics illustrating the colour composition of the Fortune 500. Move your mouse over a coloured line to view a company's market value. Click 'by trend' to see changes over time in the average market value of companies grouped according to logo colour, or 'by industry' to see the colour distribution of different sectors.