Saturday, April 4, 2009

A walk down Memory Lane

Memory Lane, Inc., that is. MLI is an auction house of fine sports cards and memorabilia. I received the catalog for their current acution in the middle of this week. I'm just now getting around to posting about it. The auction ends today, Saturday, at 8pm, EST. I know that doesn't give you much time to register and bid. Sorry.

Now, for nit-picky time. Their editing was a tad sloppy. A hard retun in the middle of the two digits of a two digit number. Example:

56, 7

1, 89.

are cards #56, 71 and 89.

Quite a few missing apostrophes. Many "Wow! You've got to bid on this one" type of copy. No, this isn't the end of the world, but I feel that I have to give my honest opinion. Both of my readers would expect no less.

In comparing this catalog to REA or a Huggins & Scott catalog, I'd have to say that MLI might be catering to a slightly different audience. My first impression of the MLI catalog is "Sham-Wow!". Giving it another look over, I'd say that I was wrong on my first impression. They do a very nice job presenting what they have. I won't be bidding, as many of the items are currently well over my monthly mortgage payment.

I'd invite you to look at MLI's website, request a catalog for their next auction. It costs nothing and is a joy to peruse.

1 comment:

do they have an east coast slant to their auction ? looking at the three rookie cards on the bottom of the page; two Met and one Red Sox card ? might be an interesting read for a cold snowy day . . . but I live in florida and have none of those. I will stick to their website thanks and keep dreaming. They do have some very unique items.