Search

Wu Chun, the managing director of Fitness Zone, in a group photo with students and staff of Meragang Sixth Form Centre yesterday at the Multipurpose Hall.Picture: BT/Yee Chun Leong

THERE is simply no time to waste.

Having renewed their partnership on Friday, KFC and Fitness Zone went right to work with the ‘Hopes in the Hoop’ programme yesterday.

They went to the Meragang Sixth Form Centre to kick start their school tour to promote the KFC Fitness Zone 3-on-3 Basketball Challenge.

A talk was delivered and a clinic conducted with the attendance of some 300 students and teachers at the event.

The clinic was held by the duo of ex-PBA (Philippine Basketball Association) players and Jacky Yong Kui Seng.

Jonathan Bong, Senior Marketing manager of KFC, is looking at the big picture of the project.

“As part of our roadmap to see a Brunei team play in the 3-on-3 event during the Olympics, we are trying to push for a 3-on-3 interschool basketball tournament to happen in the near future,” said Bong.

Wu Chun, managing director of Fitness Zone, was also in attendance and even shared his basketball experience as well as gave tips on the sport via demo.

“For now we are adopting most of FIBA’s rules so as to prep the participants, hence our slogan for this year is ‘Our Rules, Your Battles, Anyone’s Game’,” said Wu Chun.

“We are happy to be here today (Tuesday) to promote basketball. We are looking to go to all schools and promote a healthy lifestyle,” he added.

“We are under negotiations with several other schools at this time and we are looking to go to some 10 schools within the span of three months,” continued Wu Chun.

The team plans to visit two to three schools each month to promote the sport.

Interested schools can contact Wendy at 8713788 or Devon at 8838310 for arrangements.

Next on the calendar is the Yayasan Sultan Haji Hassanal Bolkiah Primary School on February 22.

Meanwhile, the first leg of the KFC Fitness Zone 3-on-3 Basketball Challenge will run from March 22-31.

A cybergame competition will precede the competition on March 25.

There will be three categories contested open, student and the newly introduced ladies categories.

Entry fee is set at $240 for the open category while the student and ladies categories are priced at $200.

Apart from the one-on-one challenge, slam dunk competition and three-point shootout, a skills challenge is also set to be introduced.

Entry forms will be available at all Fitness Zone outlets and at three KFC outlets Gadong Central, Airport Mall and Seria from Friday onwards.