Peroni Nastro Azzuro and acclaimed filmmaker and photographer, Francesco Carrozzini, are pleased to officially announce The House of Peroni.

This September, Italy’s No.1 premium beer will debut its already internationally applauded platform to the United States for the very first time with Francesco Carrozzini as Creative Director. The House of Peroni was established in the U.K. as an experience that brings one into the ‘very heart of the Italian home’ through Italian influencers and experiences. The U.S. House of Peroni will provide a more multi-faceted and multi-sensory plot with the help of Francesco Carrozzini, Italian-born internationally known photographer and Emmyaward nominated director. Both hailing from Italy, Carrozzini was a natural fit for this role with Peroni, a brand that has long collaborated with artists, designers and filmmakers.

“I’m thrilled to be working on this project with Peroni,” says Creative Director, Francesco Carrozzini. “I find the brand to be authentic and true to its ideal of sophisticated style in all that it does. Therefore curating a space where we can celebrate all sectors of the creative world we’re both immersed within is quite a unique opportunity. I’m looking forward to what’s in store for The House of Peroni this September.”

Curated and designed by Carrozzini, The House of Peroni will serve as a meeting place for inspiration and collaboration. Peroni and Carrozzini will be collaborating with esteemed and talented individuals across the culinary, design, fashion, film and art worlds to bring to life the intricate details of artistic innovation – giving all those curious to discover and hungry to explore the opportunity to eat, drink, and make themselves at home. Intriguing surroundings and a series of enriching events and private experiences will showcase and commemorate the creative process for all those who enter.

“As we’re bringing this venture outside of the U.K. for the first time, we needed someone with an internationally creative eye,” said David Schmid, Peroni Nastro Azzurro’s Marketing Director. “Francesco reflects inherent style and embodies a true talent and artistry which shows in his amazing work. He exemplifies our brand ideals in every way and we’re excited to collaborate to bring this incredible cultural epicenter to the U.S.”

The House of Peroni will be opening its doors to guests this September 7th – 10th, 2016 during New York City’s bustling Fashion Week.