The Hawthorne Research Center is the IBM research center for many different fields, including: Computer Science technologies and solutions for computing, data management and Internet applications. Research areas include advanced database solutions, middleware systems and technology for knowledge management, user design for human-computer interaction, Web technologies, content management, services-oriented architectures and e-commerce, e-utilities and computer science principles and methodologies.

Hawthorne Banners

Client:

IBM – Hawthorne Research Center

Media:

Print, Marketing

Year:

2005

Hawthorne Reseach Center Overview

With On Demand Innovation Services, its first-ever client-facing group, IBM Research has set out to change the way IBM works in the services industry. Researcher consultants are available to partner with consultants from IBM Global Services on client engagements that explore cutting-edge ways to increase clients’ flexibility and provide them with unique market advantages in line with IBM’s on demand strategy.

The Hawthorne site is also the home to one of IBM’s Industry Solutions Labs, which give IBM clients the chance to discover how leading-edge technologies and innovative solutions can help solve business problems. Each visit is tailored to meet specific needs, focused enough to target an immediate sales objective or broad enough to cover an array of emerging technologies. The engagement generally lasts for one day and consists of presentations by IBM scientists and industry experts, collaborative discussions on specific business issues and demonstrations of key strategic solutions.