2018 Content Marketing Planning Template

Plan your content strategically with this template.

The popularity of content marketing has soared in recent years. Content marketing is no longer an option - it's essential to compete. This is clear from the sheer volume of content being produced by marketers, with over two-thirds of businesses (67%) creating more content, than they did in the previous year.

This widespread adoption of content marketing is making it more difficult to stand out from the noise. In order to compete with ‘Content Shock’, it is becoming ever more important to question your approach, tweak and optimise your strategy, and grab the attention of your audience.

HubSpot has teamed up with Smart Insights to create 4 steps and templates that will help you put together an effective content marketing plan in 2018. Download your guide and templates now by completing the form on this page.

How to Use this template:

Step 1: Complete a SWOT analysis of your content marketing efforts and develop a plan to improve them

Step 2: Define the right objectives and KPIs for that plan

Step 3: Brainstorm content ideas and map these across your funnel

Step 4: Create a timeline of your content plans

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