But this year, Love Kingston fundraising manager Elaine Miller is confident of beating that total – setting a daunting target of £100,000 for the day alone.

Ms Miller said: “It’s bold, I know, but I think it’s a good thing to have something that’s challenging.

“That way the community sees it and thinks it’s a big ask and wants to help get there.

“People are really picking up on Love Kingston Day. There’s an awareness that wasn’t there last year.”

You can help spread the word about Love Kingston Day by displaying an official poster in your home or business – contact Elaine Miller on 020 8255 3335 or tweet @LvKingston Alternatively, if you want to display a special Love Kingston Day promo board provided by corporate property consultant Bonsors, email Elaine@londoncf.org.uk