Jumpstart Automotive Group, Inc., an automotive marketing organization, provides digital marketing solutions to automotive advertisers and publishers in the United States. It offers advertising sales, operations, custom creative development, and strategic insights services; and behavioral targeting, research, and strategic insights products. The company also provides digital display opportunities, including rich media units, high-impact placements, and video capabilities; and solutions to reach audience with mobile display placements and custom sponsorships of mobile optimized sites, SMS text messaging, mobile applications, and iPad applications. In addition, it offers Website redesign, custom Website creation and awareness campaign, integrated digital campaign, and custom mobile application and marketing campaign services. The company was founded in 2000 and is based in San Francisco, California with office locations in Royal Oak, Michigan; New York City, New York; and Los Angeles, California. As of May 16, 2007, Jumpstart Automotive Group, Inc. operates as a subsidiary of Hachette Filipacchi Media U.S., Inc.

Jumpstart Automotive Group, Inc. Key Developments

Jumpstart Automotive Group Appoints Brian Ledoux as Senior Vice President of Revenue Operations

Oct 1 14

Jumpstart Automotive Group announced the addition of Brian Ledoux as senior vice president of revenue operations. In his role, Ledoux will lead Jumpstart's rev ops team, overseeing all campaign implementation, trafficking and delivery, sales operations, and performance optimization. Ledoux joins Jumpstart from Universal McCann (UM)/IPG Mediabrands, where he led IPG Mediabrands agency trading desk's U.S. advertising operations group, and executed global display, mobile, and video campaigns for UM clients such as Microsoft, Wells Fargo, and Charles Schwab. Prior to that, Ledoux was vice president of revenue operations at Sportgenic, and served as vice president of Jumpstart's advertising operations from 2007 to 2008.

Jumpstart Automotive Group Appoints Shawn Poe as Creative Director

Jul 24 14

Jumpstart Automotive Group announced the addition of Shawn Poe as creative director. In her role, Poe will provide leadership and vision to enable Jumpstart's automotive advertising clients sophisticated and high-performing creative solutions across screens. Poe joins Jumpstart from mobile ad network, InMobi, where she envisioned and produced high-performing mobile rich media for more than three years. Prior to working at InMobi, Poe spent more than a decade aligning award-winning ideas with brands across a range of emerging digital platforms. She has worked with a number of global brands including Sprint, Microsoft, Land Rover, and eBay.

Jumpstart Automotive Group announced the creation of an automotive advertising marketplace made possible through direct order automation. Jumpstart has signed an exclusive agreement with Rubicon Project. Advertisers will now have access to Jumpstart Automotive Group’s premium publisher partners’ inventory, which reaches more than 25 million unique visitors monthly. The marketplace will offer contextual packages to support a broad array of interactive ad units across multi-channels and devices in order to reach and engage high value in-market auto intenders. In addition, buyers have superior levels of control, service and assistance supported by Rubicon Project’s team of experts.

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