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One of the most popular signage types in the world, window graphics are amazingly versatile and diverse. From local cafeterias to high-end retail boutiques, virtually any business can make great use of window graphics and window decals. In this post, let’s look at some specific tactics you can use to boost foot traffic with window graphics. 1. Advertise an irresistible sale. Use window decals and graphics to promote sales the reader can’t turn down. For maximum impact, remember to make the offer extremely compelling. Ideally, your sale or promotion will be short enough to convey urgency, but long enough that

You only get one chance to make a first impression. It’s true when you’re greeting someone for the first time – and the same concept applies to your signage! Lobby signs will be one of the first things a customer sees when they enter your building, and one of the last things they see as they leave. Are your lobby signs making the best possible first impression? Here are three tips to help decide whether it’s time to update your lobby signs. Lobbying for change How do you know when it’s time to update your lobby signs? One indication is

As a new year begins, it’s natural to take stock of what you have and think about what you can improve this year. What about your current office signs? When’s the last time you did an audit of your business signage to make sure they still say the right things about your business? Regardless of what type of business you have, updated office signs will enhance your visibility and provide your business with an overall more professional look. For example, even though lobby signs may not be top of mind for you, the number of advantages you’ll receive by having

ADA signs are part of the Americans With Disabilities Act (ADA), established in 1990, and require all buildings and organizations to install ADA compliant signs to make spaces accessible to all visitors. ADA signs can effectively communicate messages and information to visually impaired individuals. As a business owner, it is your responsibility to ensure you have the required ADA indoor signs in your facility. Braille signs may be the first thing that comes to mind when thinking about ADA signs, but there is actually much more to ADA compliance than adding raised characters. If you require ADA compliant signs, take

Congratulations on opening your new business! Launching a new business is an exciting event, with lots to do in the coming days, weeks and years as you work towards achieving your business goals. Naturally, your focus at this time is on things like working capital, supply chain management, technology investments, talent management, and competitive analysis. All of these are vital to your current and long-term success. However, there is another piece of the puzzle that doesn’t get highlighted too often, but definitely needs to be part of your success toolkit: choosing the right outdoor business signs. Outdoor signage is an

Outdoor business signs are an essential tool for new and established businesses. They create a presence that draws customers to your storefront. They can communicate your services and hours. And importantly, they can give customers the positive first impression you need to draw their attention and reinforce your brand’s message. These days, businesses may prioritize trendy internet marketing avenues over traditional signage. However, signs are still an incredibly important tool to market your business, claim your location, and keep your brand top-of-mind. While the internet has a broad reach, outdoor business signs are locally targeted, which makes them ideal for

As major companies are now using vehicle wraps as a form of advertising, many small businesses are also following suit at a rapid pace. As per the Outdoor Advertising Association of America, close to 95% of Americans are reached through this ultimate advertising medium. Vehicle wraps are especially useful for local companies, as you can reach your community and raise brand awareness simply by driving around your city.