89 Degrees Names Bill Carino Vice President of Sales and Marketing

Agency Success, Engagement Solutions Drive Exec Hires

September 16, 2013 08:00 AM Eastern Daylight Time

BURLINGTON, Mass.--(BUSINESS WIRE)--89
Degrees, a customer
engagement agency that leverages data and analytically driven
strategy for maximum ROI, has named Bill Carino vice president of sales
and marketing, the latest in a series of executive hires at the agency
fueled by client wins and innovative, data-driven solutions that build
customer relationships.

Carino brings to 89 Degrees over twenty years of experience in database
marketing services delivery, customer intelligence, and sales of direct
marketing solutions and technology in a variety of vertical industries.
He spent the first half of his career at marketing services firm
Epsilon, where he designed and delivered marketing solutions for
numerous leading organizations.

“Bill is a top professional whose relationship-based sales strategy is
characterized by his ability to understand complex database marketing
processes and technology concepts and effectively communicate them as
solutions to clients,” said Phil Hussey, president of 89 Degrees. “He’s
an expert that brings keen insights to customer engagement, and his
leadership will be valuable here at 89 Degrees as we keep pushing
forward with high ROI solutions that connect businesses and customers
while attracting top talent to make it all happen.”

Carino marks the third key hire at 89 Degrees in recent months,
following the appointments of industry veterans Bill Peña as vice
president of technology services and Rosie Poultney as vice president of
analytics. Building on a string of new business wins and a commitment to
innovative excellence, 89 Degrees has assembled this highly skilled team
as an unmatched resource that can provide businesses with the most
creatively effective, omni-channel marketing solutions.

Most recently, Carino was vice president of sales at Extraprise, where
he successfully led the sales team into numerous database marketing and
demand generation engagements. Prior to that, he was sales director at
ClickSquared, Inc., where he sold cross channel marketing technology and
services to a variety of vertical industries. Carino has a long track
record of leading successful sales relationships and developing new
business at major accounts including: The American Red Cross, Qualcomm,
WEX, Disney, Apple, AMEX, Habitat for Humanity, Shriner Hospital for
Children, and Pacific Bell Telephone.

Bill has also held the roles of vice president of data solutions at
Barton Cotton, a non-profit direct marketing firm based in Baltimore,
and senior director of sales at Epsilon, a marketing services firm owned
by Alliance Data. Bill holds a JD in Contracts and Intellectual Property
from Massachusetts School of Law and a BS in Industrial Mgt. from
University of Massachusetts at Lowell.

About 89 Degrees89 Degrees is an agency that specializes in
customer engagement strategy and execution. Our results-oriented
services combine database expertise, marketing analytics, technology
integration, and creative as a means to connect consumers and brands for
maximum engagement and ROI. 89 Degrees enables multi-channel success
across a number of key verticals for clients including IKEA, Hyundai,
World Vision, Genzyme/Sanofi and Uno Chicago Grill. Visit www.89degrees.com
for more information.