Ivf case study

Healthberries IVF is a new fertility clinic in Pune. We helped them to establish themselves as a brand in Pune and also spread awareness about their unique 'Our IVF Angel's Programme.' Take a look at how we achieved the SMART objective: bitly link

Transcript of "Ivf case study"

1.
Healthberries IVF

2.
Healthberries IVF, a fertility clinic with a unique process called ‘Our
IVF Angel’s Programme’ opened in Pune in January 2013.
Client’s objective:
• To be known as a credible IVF and Fertility clinic in Pune
Building Healthberries
IVF as a brand in Pune

3.
• Healthberries IVF is a very new and young brand in Pune. People are still
unaware about its presence so the credibility is relatively less.
NEW IN PUNE

4.
The obvious emotional truth: Couples get depressed when their conception
efforts fail.
The idea was to position Healthberries IVF as a clinic that is warm, empathetic
and result oriented. That’s why we came up with a tagline: Rebirth of Hope.
In detail

5.
• Spread awareness about the brand and position it in such a way that people perceive it
as a credible brand in Pune.
• Get 100 + enquiries through the first campaign.
SMART Objective

7.
• Total Number of inquiries after 3 ads: 120
• Counseling Appointment: 60
• Fixed Conversion: 13
• Conversions in pipeline: 10
• Therefore Total Conversions: 23
• Inquiries are for all the parts of city
• Also from Nashik, Mumbai, Hyderabad, Mahabaleshwar, Aurangabad
• The ‘Our IVF Angel’s Programme’ has been carried out with 13 women in
Pune out of which 7 have already conceived.
The Result?