Claremont hired by Evermore to shift thinking around aged care

New over-eighties housing and lifestyle company Evermore has appointed Claremont to promote a shift in thinking around aged care in the UK.

Founded by Sara McKee, former Anchor COO and chairman of the Centre for Social Justice’s Older Age Review, Evermore will launch later in 2014.

New Evermore Villages will aim to provide a family household environment, with Evermore staff tending to residents' needs.

Rebecca Johnston, brand guardian at Evermore, said: "Initially media relations and events led, the communications aim is to attract support from influencers, investors and the general public and lay the groundwork for eventually driving sales and intentions to buy."