Ambient Execution Description
For the launch phase of the newest Volkswagen in France - the up! - a real car was hanged up 15 meters high on the wall of a building in Paris.
Placed next to a 10 meters high ruler to emphasis the small size of the car, the meters are becoming centimeters. (3.54 exactly).
On a daily basis and for 2 months, 270.000 drivers were able to observe that ‘‘it’s great to be small.