MOG Is Dead, Long Live Apple's Beats Music

Following its acquisition by Apple, Beats has shut down MOG, which it acquired for $14 million in July 2012.

As a result, the website of the defunct music streaming service, which was founded in 2005, now points to Beats Music:

Hey Moggers. It’s been a wild ride. We want to thank you for your loyal support all these years. Beats has incorporated some of the best features of MOG, along with our curated playlists from our expert curation team.

MOG was initially scheduled to be shut down on April 15. But it’s only yesterday, May 31, that Beats pulled the plug on the service. Monthly billing was stopped on May 1, with all annual subscriptions eligible for refund on a prorated basis.

Before it closed, MOG offered a migration tool for “Moggers” to transfer their playlists to Beats Music. A solution is currently being developed for those who did not get a chance to migrate their playlists.

In a statement to TechCrunch, MOG founder David Hyman said, “I’m incredibly proud of the team and our accomplishments. We raised the bar and significantly contributed to ushering in the new wave of streaming music.”

Apple recently acquired Beats — and, by extension, MOG — for $3 billion. The company is expected to announce its plans for and more information about its Beats acquisition at WWDC 2014.

The conference is scheduled to kick off with Apple’s keynote address, which will be live-streamed here, at 10 a.m. PDT on Monday, June 2.