Hi. I’m Jerry Silfwer.

I’m a professional spin doctor and copywriter from Sweden. With 12+ years experience from client work across many industries and countries, I’ve helped lots of great brands to communicate better. Here on Doctor Spin, I share my best insights, ideas, and inspirations.

In my professional life, I like to find an important idea and convey it. Typically after 2-3 years, I’m usually proven right or wrong — and it’s time to move on.

And now it’s that time again.

Now, I feel that the next thing for me to focus on is social video. I believe that most businesses will communicate with their publics on a regular basis using video within 2-3 years from now. And this goes for both B2C and B2B.

But great communication through video is an art form; it’s not like putting up a landing page or sending out a press release. It requires an aptitude for corporate visual storytelling paired with lean production processes and social media distribution skills. It will require teamwork.

In short:

If I’m serious about helping companies improve their video communication, then I’ll have to make an actual career change — at 38.

As I finished watching season 3 of Twin Peaks, being a fan for so many years, I felt disappointed and empty. So many side stories left unanswered, especially Audrey’s story. And Dale Cooper’s failure to defeat Judy, the ultimate evil. Ouch.

A few days passed, and little by little, two questions started to form in my head:

What if David Lynch and Mark Frost actually gave us answers to everything?

And what if each and every scene is absolutely crucial to the main plot?

Oakbay Capital in South Africa hires a reputation management agency, Bell Pottinger. According to Bell Pottinger’s Wikipedia-entry, the agency seems to have had some problems with managing their reputation themselves.

Less than a year later, both Oakbay Capital and Bell Pottinger are being accused of purposely stirring up racial divisions.

Following a perfect storm of criticism in social media, Bell Pottinger decided to issue a public apology.