19 Ads That Show The Evolution Of Men’s Underwear Modeling

The New York Times reports that men’s underwear brands are trying to make their ads more approachable.

“We describe it this way,” said [2(x)ist designer Jason] Scarlatti, a winsome, precisely scruffy designer who also works part-time as a comedian. “We are going for something a little more statuesque, and a little less steroid-y.”

Mr. LaForce interjected, “We are giving the models an identity, so they are not just a piece of meat.”

“We are taking the focus off the crotch shots,” adds Vic Drabicky, a consultant for the brand.