Kate Lanphear: Why Editors Shoot Clothes People Will Never Wear

Elle style director Kate Lanphear tells Daily Front Row, "Editors will fight for the same looks, and those are usually the opposite of what a retailer will select. Retailers are there to protect their customers, and to respond to what those customers want. Editors are reporters. I know when a look is important, whether or not it reflects my personal style. My job is to make people dream, and to get them excited about dressing in a new way."