The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

Build credibility
Create marketing tools for your handouts and websites
Position you as an expert
Show why you are better and different from competitors
Justify raising your rates and fees
Grow your business
Help your clients get publicity

As a former reporter (and an award winning one at that) and PR person with 30+ years standing, I agree completely with Jonathan. If you are going to pitch a reporter, make it personal. Show her that you know her readers interests and her interests. That will make you stand out from all the sorry mess of pitches that crossed my desk as a reporter!

Media databases can actually help you accomplish that. At BullsEyePu­blicity,co­m, for example, the media databases include information on reporters’ interests and lets you find their recent articles so you know what they are interested in. I’d strongly suggest that you Google any reporter to find their latest articles and get to know them so you can pitch to them on their terms.

Of course, the hardest part of this is finding the right reporter, and that’s where a good media database comes in. But, as Jonathan suggests, use them to build a relationship, and not spam the marketplace.

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Dan Janal, author of "Reporters Are Looking for YOU!" helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to http://www.prleads.com or call me at 952-380-1554.