Published Jul 29, 2009 at 3:52 PM

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What: "I Heart ______" canvas tote bag from wildly modern women's label Christopher Deane. It's up to you to fill in the blank - with fabric paint, a stencil and a spray can, or a chunky permanent marker. 100 percent cotton, and made in the good old U. S. of A.

Why you need it: Christopher Deane's founders, Christopher Crawford and Angela Deane, owe plenty of inspiration to New York City, where they're based (hence the bag's nod to the iconic "I Heart NY" logo). There must be something you love that much. Now you can tell the world about it (and lug your groceries home in it). Best part: Send Christopher Deane a snapshot of you and the finished product and they'll add it to their website's I Heart gallery.