Durga Puja is one of the most auspicious festivals celebrated in India. It reveres the goddess Durga and is extremely popular among the Bengali community spread throughtot the world. The festival continues for several days […]

The top ten player influencers in the Premier League, ranked by We Are Social. With a combined Twitter following of 44 million, Mezut Ozil, Wayne Rooney and Sergio Aguero make for a formidable strike force […]

Team Behind Effort Shows How It ‘Breaks Apart Apathy’ For Brand Love them or hate them, Chevy’s “Real People, Not Actors” ads are not going anywhere — because the marketer is convinced they are working. […]

Asian Paints has rolled out a digital film featuring Nawazuddin Siddiqui. The humourous film has been conceptualised by McCann and shows Siddiqui in a double role. Vicky Contractor is the smart and hardworking carpenter, while […]

I enjoyed a ringside view of Rituparno’s eventful life right from 1985 when he started his 10-year stint at our just-born advertising agency- Response. We stayed connected forever, two decades after his move to full-time film-making – calls, mails, […]

Durga Puja is one of the most auspicious festivals celebrated in India. It reveres the goddess Durga and is extremely popular among the Bengali community spread throughtot the world. The festival continues for several days […]

Team Behind Effort Shows How It ‘Breaks Apart Apathy’ For Brand Love them or hate them, Chevy’s “Real People, Not Actors” ads are not going anywhere — because the marketer is convinced they are working. […]

Asian Paints has rolled out a digital film featuring Nawazuddin Siddiqui. The humourous film has been conceptualised by McCann and shows Siddiqui in a double role. Vicky Contractor is the smart and hardworking carpenter, while […]

Tata Tea’s next clarion call is for parents to give equal importance to sports, academics Tata Tea’s latest film part of its ‘Jaago Re’ campaign urges parents to give sports as much importance as academics. […]

Biba Girls, the fashion range catering to young girls aged between 2 to 15 years, has launched a digital campaign that takes on the issue of body shaming. This film ‘ChangeTheQuestion’ is an extension to the […]

About the blog

Too much of fun, fraulic and laughter, as David Ogilvy once remarked "The best ideas come as jokes", this startup based out of Kolkata, acknowledges the existing vacuum between the client and the market in this ever-growing fast paced world of media and globalisation and aims to fill in this segment.