Classlist enables parent communities to work together on a wide range of family related activities. It also offers a private social network for each school with messaging, events, listings, school run sharing and more. Since its launch last fall, the website has reportedly in over 70 UK schools, from state primaries to independent boarding schools; more join every week. Within the past couple of months, the community has developed a substantial Daily Mail feature and Independent Education Review. Classlist is free to both parents and participating schools. It receives revenue through local/national advertising and achieves an average £1,000 per school.

In a recent update, Classlist revealed details about the new team members:

“Jillian Bartram, formerly with Microsoft, joins as Marketing Director; Sophie Morris, from TripAdvisor as Customer Acquisition Manager, and Meirion Hood from TechPixies as Digital Marketing Manager. Jillian led Microsoft’s Xbox LIVE film and TV business across Europe, after launching new services for T-Mobile, Barclaycard, Orange, and Vtech. Sophie led European customer acquisition for TripAdvisor vacation rentals and brings nine years experience in online business and consumer marketing. Meirion has worked on marketing and communications for the Cabinet Office, Home Office, and University of Surrey, and brings twelve years experience in online marketing.”

Classlist CEO Susan Burton also commented:

“We are already ahead of target on school acquisition but can accelerate even faster with this hugely experienced team. Our current focus is signing UK schools in August and September for the new school year.”

Funds from the campaign will be used for will be used for marketing and IT development. It is set to close at the end of June.

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