Finally, if they qualify, make them an irresistible offer. You will be surprised how many will take you up on your perfectly timed, irresistible offer.

Connecting with people is not about quantity, it’s about quality. The quality of your connections is much more important than the quantity of people on your fan page.

Myth #3: Digital Marketing Requires an Email Database

Just like you don’t need a lot of web traffic, you also don’t need an email database to stay connected to your client base.

Why not?!

Again, most people are on social media. How many emails do you delete a day without reading?

You. Are. Not. Alone.

Tim Ferriss, author of The Four Hour Work Week, had no email database to speak of when we did his virtual book. The social media exposure for his book created buzz and led to it becoming a New York Times Bestseller.

It also made him an international speaker.

He has repurposed that book into a thriving career all without an email database when he started.

Mic drop.

Sloppy Success Is Better Than Perfect Mediocrity

Digital marketing is the most powerful form of advertising and authentic influence now. You don’t need a lot of website traffic to take advantage of digital marketing’s benefits.

Finally, you do not need an email database to be successful in digital marketing. Get started, keep going and connect authentically with people.

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