In its monthly B2B networking meetings, My Pinnacle Network preaches the value of networking as the best tool for generating leads and referrals leading to new business. Next month, My Pinnacle Network Founders Steve Dubin and Joe D’Eramo will put this philosophy to the test as they participate in the Movember fundraiser to generate funds for prostate cancer research. And they are asking their network to join them.

Movember is an international fundraiser sponsored by the Prostate Cancer, LIVESTRONG and Movember foundations. During the entire month of November participants grow mustaches during the entire month as a rallying point for raising funds and awareness for prostate cancer health and other men’s cancer-related issues.

“The fight against prostate cancer is a big one, even larger than my partner Joe D’Eramo,” said Dubin of the 6’6” D’Eramo. “We’re inviting all members of the 10 My Pinnacle Network groups to join us in this fight either by growing moustaches with us or by supporting the effort monetarily.”

Interested parties, both My Pinnacle Network members and non-members, can join the My Pinnacle Network team by visiting its Movember team site at http://us.movember.com/team/1027241.

“I’m actually going to have to shave off my goatee to participate in this fundraiser, but it is worth it,” said D’Eramo, whose father is a prostate cancer survivor. “I recently lost a relative to prostate cancer and my next store neighbor growing up has it. Cancer is a wicked disease and must be stopped. If me and some of my networking colleagues can help make that happen by growing a cheesy moustache for a month, that’s a very small sacrifice.”

According to the Movember website, one in six men will be diagnosed with prostate cancer in their lifetime, with a man being diagnosed with prostate cancer every 2.2 minutes. In fact, one in two men will be diagnosed with cancer in their lifetime. Making this even more scary is that 24 percent of men are less likely to go the doctor compared to women.

For Movember, each participant must start clean-shaven on November 1. Donors and fellow Mo Bros can follow the progress of each participant’s mustache and fundraising on a Mo Page. Participants are encouraged to be creative with their mustaches in order to promote donations.

“I’m not sure what Joe has in mind, but I’m going with the Fu Manchu,” said Dubin. “We will be posting both our faces and that of our fellow teammates My Pinnacle Network’s blog and Facebook page so people can check us out. We’ve also put out a notice to our clients and networking groups to see if they want to join us. There’s always room for one Mo.”

To follow the ‘stache efforts of the My Pinnacle Network team, you can visit their Facebook page at www.facebook.com/MyPinnacleNetwork or their blog at www.mypinnaclenetwork.com. For those interested in donating, you can find out more about the type of work you’d be helping to fund by visiting the Movember website: http://us.movember.com/about. Movember is a registered 501 (c)(3) charity; donations are tax deductible to the extent permitted by law.

About My Pinnacle NetworkMy Pinnacle Network streamlines the networking process by putting members shoulder to shoulder with others who are in the exact same traffic lanes. Another advantage of this networking concept is that if approved, a member has the exclusive rights to their category for their group–more than 40 other categories will be represented at each meeting.

Beyond the B to B angle, My Pinnacle Network adds the element of “high tech” to “high touch” of monthly face to face meetings. All group data flows through a robust and easy to use website. This keeps everyone accountable and highly visible.

All introductions/leads are posted to the My Pinnacle Network website and the website’s automation both tracks leads and provides reminders to pursue them. Each member’s lead production and closing ratio can be measured by the group leader at any time. Thus, non-productive members can be further coached to improve their value to the group.