The Power of the Purse

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Although women drive some 80 percent of all buying decisions, only a few companies have learned to refocus on women and achieve stunning results. Case studies on McDonald's, Kodak, Swiffer, DeBeers', Nike, Home Depot, Levitra, and Cialis are included.Although women drive some 80 percent of all buying decisions, only a few companies have learned to refocus on women and achieve stunning results.

Title

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The Power of the Purse

Author

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Fara Warner

Publisher

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Prentice Hall - 2006

ISBN-13

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