Roger Kerin and Steven HartleyMarketing: The Corehttps://www.mheducation.com/cover-images/Jpeg_400-high/007772903X.jpeg6January 16, 20159780077729035
Marketing: The Core 6e meets the needs of a wide spectrum of faculty—from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core's accessible, conversational writing style engages students through active learning techniques, while vivid descriptions of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—allow students to personalize marketing and identify possible career interests.
Marketing: The Core is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:
• SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
• Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
• Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
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amount of time this product will be on the market is based on a number
of factors, including faculty input to instructional design and the
prior revision cycle and updates to academic research-which typically
results in a revision cycle ranging from every two to four years for
this product. Pricing subject to change at any time.

The estimated amount of time this product will be on the market is based on a number
of factors, including faculty input to instructional design and the prior revision cycle
and updates to academic research-which typically results in a revision cycle ranging from
every two to four years for this product. Pricing subject to change at any time.

Chapter 17: Personal Selling and Sales Management

Chapter 18: Implementing Interactive and Multichannel Marketing

Appendix B: Planning a Career in Marketing

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