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Britain’s biggest operator of pub-restaurants sold a whopping 27.7 million
puddings last year, up 10 per cent, as more of its diners opted for
“affordable treats”.

Mitchells & Butlers, which runs almost 1,600 outlets under brands such as
Harvester, Toby Carvery and All Bar One, said that the uptake in puddings
had contributed to a 4.7 per cent rise in like-for-like food sales in the
year to September 25.

Adam Fowle, M&B’s chief executive, said that although promotions had
played a part in the increase, it had “mostly been achieved by asking
customers if they’d like a pudding”.