Highlights: Social Matters Singapore 2014

Over 25 of the world’s leading social media specialists and content creators gathered for the inaugural Social Matters Singapore event – Asia’s first and highest-level conference focused on the business value of social media and engaging content – hosted by Social@Ogilvy and Branded.

Themed ‘Brands as Creators’, the conference welcomed over 400 delegates and offered a deep dive into the tools used to create compelling content, stimulate interaction and accelerate brands across the social sphere. Brands such as Coca-Cola, SurveyMonkey, BuzzFeed, Nissan and SingTel gathered to discuss innovative ways to create, co-create and maximize great content.

Among the top tips shared, the art of storytelling and need for emotive content remains crucial to success, according to industry leaders.

Stay tuned for more posts from event attendees sharing their key takeaways from the event.

Also, look for more details about our next Social Matters event, taking place in Hong Kong this October.

British Airways

British Airways: From Static Content To Emotional Storytelling

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British Airways had low utilization on the profitable NY-Mumbai route. Why? Ex-patriot Indians viewed British Airways as being culturally disconnected so they chose to fly with Indian airlines instead. We used the simple truism ‘everyone loves their mums cooking’ to tell a simple, true, emotional story.

British Airways: From Static Content To Emotional Storytelling

share

British Airways had low utilization on the profitable NY-Mumbai route. Why? Ex-patriot Indians viewed British Airways as being culturally disconnected so they chose to fly with Indian airlines instead. We used the simple truism ‘everyone loves their mums cooking’ to tell a simple, true, emotional story.