Free 9700 with Rogers Activation

It looks like some Rodgers locations have brought the price of their Bold 9700 down again! Just recently Rodgers had changed their 9700 pricing down to $99.99 and now it has been seen at $0.00 with a 3 year contract. Could this be because of some new "sliding device" that is coming out this summer or just an amazing Rodgers sale. Note: This is not confirmed at all locations and could be just a dealer thing.