Irvine World News increasing delivery days to five days a week to strengthen coverage and connections in Irvine

July 2, 2013 - In keeping with its mission of serving Orange County and helping its 34 communities grow and thrive, the Orange County Register is expanding delivery days for Irvine World News from twice a week on Thursdays and Saturdays to five days a week, Monday through Friday, beginning July 22.

“For 43 years, Irvine World News has played a vital role in building community and connecting Irvine’s diverse people, businesses and neighborhoods to one another,” said Aaron Kushner, Register owner and Publisher. “As Irvine evolves into one of the most desirable places to live and work in the country, the Irvine World News is evolving right along with it by documenting the city’s living history with greater depth and frequency.”

Irvine World News is inserted with the Register for subscribers. Single copies of the Irvine World News are available inside the Register at more than 100 news rack and retail locations in Irvine.

“Irvine World News’ expansion to a daily is the latest among several ongoing investments to grow community newspaper portfolio and enhance the value we provide to subscribers,” said Eric Spitz, owner and President at Freedom Communications. “By offering subscribers more content about the cities they live and work in, and creating marketplaces within those cities that bring residents and businesses together, we will deliver a newspaper that is essential to people’s lives and helps Orange County prosper.”

City editor Jeff Rowe and community engagement editor Cerise Valenzuela have returned to the Register to support the Irvine World News expansion, with more than a dozen additional newsroom staff writing, editing and designing the paper.

Rob Curley, deputy editor of local news for the Register, said the Irvine World News is focusing its energies on being much more than just a great local newspaper of record, but instead on being much more of the “newspaper of interesting.”

“Stories in the expanded Irvine World News will focus on improving readers’ lives in some fashion, whether it’s solving a problem or giving them a delightful gift of a story they wouldn’t expect to see in their local paper,” Curley said. “It seems like every time you read a list of one of the top places in the United States to live, Irvine is on that list. A city like that deserves to have one of the best local newspapers in the nation. We’ll work toward that goal by not only expanding Irvine World News’ distribution days, but also by drawing readers in with storytelling that emphasizes creativity and curiosity.”

Curley added: “Each edition will have deeply engaging and personal stories that make it clear the Irvine World News is the community’s newspaper, not our newspaper.”

- College articles, Hot Shots photo coverage from UC Irvine, Irvine Valley and Concordia.- More coverage of weekend high school games during the school year.- OCVarsity Hot Shots photo coverage.- Youth Sports.- Scores, standings, schedules and top performers.- Athlete of the Week.- Press Box column by Tim Burt, one of the region’s most-respected sports journalists, who has served as Irvine World News’ sports editor since 1984.

Irvine World News will continue to invite the community to submit guest columns, stories, photos, event listings, ideas for weekly columns and letters to the editor.To celebrate the launch, Irvine World News is hosting an invitation-only event next month for community and business leaders. The Irvine World News will also continue to actively collaborate with civic clubs, businesses, nonprofits, schools, and Chamber of Commerce organizations.

The expansion of Irvine World News is part of a larger strategy to add depth to local content and improve the overall quality of the Register’s community newspaper portfolio. From November to February, the Register implemented a bold re-imagining of its 23 community newspapers that included adding nearly four times the content as their predecessors. The papers transitioned from tabloid format to a larger broadsheet format, matching the size of the Register, and added more profiles of inspiring people, event listings, photos, graphics and opinion columns offering a variety of perspectives. Irvine World News was one of the first community newspapers to debut its new broadsheet version on Nov. 29.

During the past nine months, the Register has made significant investments to create more value for subscribers. More than 350 people have been hired across the organization, and newsroom staff has doubled. The physical size of the newspaper has also increased by 70 percent. The Register has also launched more than a dozen new sections around key topics of interest, including business, faith and values, vehicles, fashion, movies, the arts, local universities and varsity sports. Subscribers also receive a weekly rotation of glossy magazines each Monday covering inspiring businesses, interesting people and places, and family issues and activities.

Valuable benefits are also available to seven-day subscribers through the Register Connect membership program, such as four-packs of Angels tickets, volunteer rewards and $100 gift cheques that benefit Orange County’s nonprofit institutions.

About Orange County RegisterThe Orange County Register is a three-time Pulitzer Prize-winning newspaper focused on serving Orange County and helping it thrive. The newspaper portfolio includes leading community newspapers serving Orange County’s 34 cities and Spanish-language Excélsior, helping Orange County's 80,000 small businesses grow. Monthly magazines include Coast, OC Register Magazine, OC Register Metro, OC Register Family and Southland Golf. Its market-leading digital offerings include OCRegister.com, OCVarsity.com, OCMetro.com, OCFamily.com, Southlandgolf.com, OCMenus.com, OCExcelsior.com and OrangeCounty.com among many others. Ripe Orange, a marketing, design and events firm, is also part of the Orange County Register. Orange County Register also offers a full spectrum of custom content, printing, insert and direct mail advertising services. For more information, visit ocregister.com/aboutus.

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