Power of positive thinking is a trademark slogan in business, society… it’s folklore wisdom, fill your mind with positivity and you shall reap the benefits… According to Roger Covin; negative thinking and negative emotions tend to be seen as akin to– germs, viruses… things to be avoided, fought… The problem is that while positive thinking can yield many benefits, but when taken to the extreme– the excessive and rigid search for positivity can bring about the opposite effect… When economists surveyed more than 1,000 CEOs, they found– more than 80% scored as ‘very optimistic’… On average the research indicates that people who never worry have lower job performance than those who worry from time to time. Studies also show that when entrepreneurs are highly optimistic, their new ventures bring in less revenue and grow more slowly… more over, when CEOs are highly optimistic they take on more risky debt, swing for the fences more often, and put their companies in greater jeopardy… Ultimately, both styles are deadly at the extreme: Pessimism– becomes fatalistic, and optimism– becomes toxic… The key is to find– a sweet spot, more moderate ranges that combine the benefits of both approaches…