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Putting culture centre stage in business strategies

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Putting culture centre stage in business strategies

BOOK REVIEW by Cathal Brugha: Chief Culture Officer: How to Create a Living, Breathing Corporation By Grant McCracken

Image credit: Allen Higgins

"WHAT IS it about people like Steve Jobs, founder of Apple, who left the company after a boardroom power struggle, founded Pixar, and was later brought back as chief executive of Apple? Is he simply a genius? Or is it possible to define that “something” that makes the difference between a product line that inspires the imaginations of a generation and one that fails to connect?"