Audible

ART DIRECTOR, PROMOTIONSAs the world’s largest producer of spoken audio entertainment, it was my job to create assets announcing new arrivals and promotions for Audible. Projects would span a wide range of media from desktop and mobile email campaigns to banner ads.

BANNED BOOK WEEKAfter many ideas, the megaphone was chosen for its compelling imagery. Animation was added to the email for added drama.

THE FREE STATE OF JONESThe commissioned photo shoot of Mahershala Ali and hand-drawn typography gives this campaign a fresh feel. Working with elements of Audible’s “unleashed” campaign treatment, these assets ran on the home page website and other outlets.

2 FOR THE ROAD SALEI designed the assets for 200 get-away themed books, perfect for road trips. The sale reminder email drove Audible’s strongest revenue day in May 2016.

SCI-FI SALEGround control to Major Tom! This spaceship stranded on Mars with a very subtle animated blinking hazard light captivated inboxes.

WIN YOUR WISH LISTWho doesn’t love a party in their email? This balloon floating up into the sky kicked off a campaign that saw a record number of entries.

FAVORITE DISCOVERIESTo capture the voice and passion of the editor, I used handwriting and bold, urgent colors for the program. This design system is now a monthly feature.

CLASSICS SALEI was a big champion of illustration for our campaigns. This simple solution enticed our members leading to a higher click-through.

SUMMER WEEKEND LISTENSThis campaign highly engaged customers who tuned in week after week, demonstrating a 66% open rate. The revenue lift on featured books was impressive.

ESCAPE TO SOMETHING NEWLush foliage was just what this Spanish-language book sale needed. Engagement among Latino Audible listeners was unprecedented.

BIGGEST SPLASHES OF SUMMERThis seasonal preview campaign was a huge engagement driver. The illustration treatment went in a new direction and caught attention. Eight of the featured titles hit the best-seller list while still in pre-order.

SINGLE TITLE TEMPLATEThe directive for this campaign was to simplify the design and production of these weekly assets. I created this design system, which went on to be used more than 30 times in 2016.