HTC unveiled its new flagship smartphone on March 25, an upgrade to the award-winning HTC One that it hopes will claw back some of the market share lost to Samsung.

It's a great time to be shopping with an Android phone, with so many great new flagship models available such as the new Oppo Find 7, Sony Xperia Z2, and the mighty Samsung Galaxy S5. But look no further because HTC's latest One M8 is probably the best there is there.

The HTC One M8, according to reviews, looks better, feels better to hold in the hand, and of course has an extremely refined software to compliment.

HTC's old One, codenamed M7, was already a winner for me. The Samsung Galaxy S4 sold more and HTC went on to have a horrible financial year. Why? I really don't know. The HTC One M7 was an amazing phone as many HTC devices like the earlier HTC X1.

The Taiwanese firm is easily the best smartphone maker in terms of Android design. Whilst the Samsung models were getting sued for being similar to another American giant, HTC was busy making their phones look and work good.

Granted, Samsung has always had the better marketing campaigns and strategies than their Taiwanese rivals, and that's why sales have always been better, in my opinion.

So what's HTC doing about it? They've got Samsung's ex-marketing head on board to help its cause this year.

But marketing is just one aspect, and the HTC One M8 is truly a great device and here's why.

Specifications

The M8 has top specifications as should any flagship phone; a Snapdragon 801 quad core 2.5Ghz processor, 2GB of RAM, an Adreno 330 Graphics Processing Unit (GPU), 1080p screen 5-inch screen, Unibody metal construction and an of course, three cameras, not two.

Camera

The One M8's camera is the most interesting aspect of the phone of course. As HTC has done in the One M7, the Taiwanese manufacturers are definitely not participating in the megapixels war. The original One had a 4-ultrapixel camera, and so does the new M8.

The HTC One M8 is fitted with a large sensor allowing 300 per cent more light to be captured, as compared to other camera models. That's not all, the M8 has included a second camera, no not in front for you to do a selfie, but on the back as well.

This "Duo Camera" technology helps in recording the depth of field in your picture taken via the primary camera. The camera module used in the second camera over on the back is the same as the front-facing camera of the HTC One M7, a 2.1-megapixel shooter. This camera gives you an added dimension in your pictures which you will then be allowed to play with the depth-of-field of your shots, previously something only doable via the Lytro camera.

HTC's UFocus option lets you focus on any object taken in the picture, which can really give you that added dimension.

Over on the front, HTC has improved it to a 5-megapixel shooter which can also do 1080p video for your conference calls.

What HTC has done is to allow the selfie camera to be much wider than other images, with a large aperture, and it allows better low light shooting and gives much better image quality when doing a selfie.