Author: Jonathan
Date: 2/18/2008 9:29 am EDT
We watch our website traffic regularly. Over the past week, we've seen 2 major spikes. The first, on Tuesday, Feb 12 is explained by the Today Show appearance. However, unexpectedly, we saw a spike on Saturday that was almost 3 times larger than Tuesday. Typically, large increases in traffic are driven by media exposure.

Is anyone out there aware of any other Avaire media exposure, either local to your market, or nationally, that ran on Saturday Feb 16?

Author: Journeyman
Date: 2/18/2008 11:44 am EDT
Have you seen the traffic (over the weekend) on one of the more popular Tile Forums on the web?

Seems your product has been getting a "bad rap" there and someone has come to your defense.

I'll bet this accounts for some of the spike on Saturday. Those type of websites can be a powerful thing and can also be very damaging when false statements are made and the conversations take on a life of their own.

Jonathan wrote:
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We watch our website traffic regularly. Over the past week, we've seen 2 major spikes. The first, on Tuesday, Feb 12 is explained by the Today Show appearance. However, unexpectedly, we saw a spike on Saturday that was almost 3 times larger than Tuesday. Typically, large increases in traffic are driven by media exposure.

Is anyone out there aware of any other Avaire media exposure, either local to your market, or nationally, that ran on Saturday Feb 16?

Author: Jonathan
Date: 2/18/2008 10:02 pm EDT
Yes, Avaire is new to Menards. It was originally introduced to the two Eau Claire Menards stores in March, 2007, and to the rest of the chain in late 2007. Avaire has been sold through a variety of other fine retailers since mid 2006.

Author: Bob H
Date: 2/24/2008 3:30 pm EDT
Nebraska Furniture Mart had an add in our Sunday paper on 2/17/08 for your product. We are going to do a small bath on the basement level. Since doing a install last year for a 1/2/bath and the enormous amount of time it took using DITRA as the underlayment......I couldn't get to the store fast enough. Sales staff were very knowledgeable about your product. Placed my order for 50 sq ft and will let you know how it goes.