What is Social media micro-influencers ?

A social media micro influencer is defined as a person who has about 10,000 or more followers on their accounts social media account like Youtube, Instagram, Twitter or Facebook. That is, a person who have a niche audience engagement in their category.

Example :
A micro-influencer could be a mother in north east who regularly posts/blogs about sweater on social media. These micro-influencers are experts in their interests. The most well known type of influencer category is celebrities. Micro-influencer marketing is gaining traction in the age of social media promotion.