If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Assignment

The Social Media Consultant will support UNICEF and Federal and State Ministries of Women Affairs and Social Development to secure maximum coverage of the End Violence Against Children Campaign through social media platforms. Specifically the consultant will ensure the development and implementation of a strategy for social media campaign utilizing various platforms (twitter, whatsapp, U report, Facebook, web pages, blogs) to create mass public awareness in the country and a platform for change, manage and provide regular and engaging content for the end VAC discourse on twitter, Facebook and websites. The consultant will engage with online and social media including bloggers, to ensure mass dissemination of key messages on prevention of VAC, and identify avenues for the dissemination of key messages and IEC materials on VAC.

Assignment Tasks

Design and execute a social media strategy and package on ending VAC designed and disseminated (including key messages and marketing materials such as branded hashtags, post designs, cover photos etc)

Establish and coordinate a vibrant group of social media advocates on ending VAC

Scheduled twitter updates, meets, chats with a significant increase in followers and retweets

An innovative and interactive, easy to use website on End Violence against Children in place and maintained

Expected Deliverables

Social media strategy and package

Established and active group of social media advocates on ending VAC mobilized and sustained

Reports of mileage on social media platforms (Facebook and Twitter)

Active and interactive website with evidence of significant number of views

Qualifications of Successful Candidate

Education

Advanced University degree in Mass Communication, Journalism, Public Relations or related social/behavioural sciences. A first degree holder with relevant combination of professional training, certification and experience may accepted in lieu of an Advanced University Degree

Knowledge of current social media trends and how to utilize platforms for advocacy, visibility, communication research, planning, monitoring and evaluation.

Years of relevant experience

Minimum of 5 years progressively responsible work experience in journalism, communications, media, public relations or international relations

Competencies of Successful Candidate

Highly developed communication skills, including ability to draft / edit texts, articulate ideas in a clear and concise style to a variety of audiences.

Innovative and creative thinker, able to package concepts on VAC for different audiences

Knowledge of issues related to violence against children and child protection would be an asset

To view our competency framework, please click here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.

UNICEF is a leading humanitarian and development agency working globally for the rights of every child. Child rights begin with safe shelter, nutrition, protection from disaster and conflict and traverse the life cycle: pre-natal care for healthy births, clean water and sanitation, health care and education.

UNICEF has spent nearly 70 years working to improve the lives of children and their families. Working with and for children through adolescence and into adulthood requires a global presence whose goal is to produce results and monitor their effects. UNICEF also lobbies and partners with leaders, thinkers and policy makers to help all children realize their rights—especially the most disadvantaged.

The United Nations Children's Fund is a United Nations (UN) programme headquartered in New York City that provides humanitarian and developmental assistance to children and mothers in developing countries. It is one of the members of the United Nations Development Group and its executive committee.

UNICEF was created by the United Nations General Assembly on 11 December 1946, to provide emergency food and healthcare to children in countries that had been devastated by World War II. The Polish physician Ludwik Rajchman is widely regarded as the founder of UNICEF and served as its first chairman from 1946. On Rajchman's suggestion, the American Maurice Pate was appointed its first executive director, serving from 1947 until his death in 1965. In 1953, UNICEF's mandate was extended to address the needs of children in the developing world and became a permanent part of the United Nations System. At that time, the words "international" and "emergency" were dropped from the organization's name, making it simply the United Nations Children's Fund, or popularly known as "UNICEF".

UNICEF relies on contributions from governments and private donors, UNICEF's total income for 2008 was US$3,372,540,239. Governments contribute two-thirds of the organization's resources. Private groups and some six million individuals contribute the rest through national committees. It is estimated that 92 per cent of UNICEF revenue is distributed to programme services.UNICEF's programmes emphasize developing community-level services to promote the health and well-being of children. UNICEF was awarded the Nobel Peace Prize in 1965 and the Prince of Asturias Award of Concord in 2006.

Most of UNICEF's work is in the field, with staff in over 190 countries and territories. More than 200 country offices carry out UNICEF's mission through programmes developed with host governments. Seven regional offices provide technical assistance to country offices as needed.

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