PACURH's website explains the purpose of the organization:
Consistent with the Articles of Incorporation of NACURH, the purpose of PACURH shall be to promote student intellectual, educational, cultural, physical, and social welfare; to design and facilitate programs and informational services; to provide an avenue for assisting students achieve fuller participation in the life of the college community and to extend the influence in good name of the organization everywhere.

PACURH is one region of NACURH, just like GLACURH, which represents the Great Lakes Region.