Erica Hanna is the creative force behind the content strategy and video production company Puke Rainbows. Erica is also an Emmy-winning television producer, a public speaker, a hyper Twitter user, and someone who gets excited about helping other people do good work. She’s also raised over $30,000 for the New York-based organization Charity: Water.

In this conversation, Erica talks about how she started Puke Rainbows, how and why she uses social media to create genuine relationships, and how her personal life and professional life doesn’t cleanly divide. She also talks about why raising money for Charity: Water means so much to her and how she works with clients to bring the best out of them and their work.