JTB was established in 1912 as a means to increase foreign tourists to Japan and has grown to become the largest travel agency in Japan, employing roughly 26,000 people, contracting with approximately 18,000 lodging facilities throughout Japan, and handling more than three million visitors to Japan each year.

JTB Sunrise Tours began offering the first package tours for visitors to Japan in 1964. Since then, JTB Sunrise Tours has earned a good reputation among the many tourists who come to Japan each year.
JTB is able to utilize more than a century of history and experience as well as a network that covers all of Japan to offer travel products and services for anyone visiting Japan.

About JTB Sunrise Tours

JTB Sunrise Tours is a tour brand dedicated to foreign visitors to Japan which began offering services in Japan in 1964. Many of its plans include tour-guide interpreters and provide guaranteed departure even with just one to two participants, providing even first-time visitors with the means to enjoy Japan with full confidence and peace of mind. JTB Sunrise Tours offers a comprehensive lineup of over 1000 tour-courses across Japan that span everything from distinctively Japanese history and culture to modern Japan, allowing visitors to reap maximum enjoyment from various genres.