Check Out What Margiela Fans Wore To The Big H&M Launch Today

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It's here! It's here! No, not Santa — Maison Martin Margiela for H&M finally is available in stores today. And if there is anything we appreciate as much as a daring fashion collection, it's a daring fashion lover. After all, it takes a pretty vehement fan to stand among the crowds, wait in line, and set yourself up for possible disappointment — as in your shoe size is sold out, and the candy clutch? Donezo.

For such a rare occasion, this shopping trip called for a little more style sophistication and spark. We set our photographer Uptown to the H&M flagship on 5th Avenue in NYC to scope out the crowd. The results: Let's just call them the icing on the cake for this killer collection. Skip ahead to see the snaps, and if you didn't make it to your local H&M today, well, we'll be seeing you on eBay.