Give an identifier for your smart deep link, you might want to use it when creation a deep page.

Description

Describe your smart link for social representation to be seen when smart link is shared on social media

Android target

When your smart link is opened from android device, you have to choose a primary link for the users to be directed to, and in case this primary link is not working, the secondary link should open

IOS target

When your smart link is opened from iOS device, you have to choose a primary link for the users to be directed to, and in case this primary link is not working, the secondary link should open. Note that both the primary and fallback links are mandatory, also they can be just simple URLS or deep links

Web URL

When your smart link is opened from a PC, you have to choose where does the smart link shall direct the user?

Page message

Describe your smart link for users to be seen when smart link is opened