SAPPHIRE NOW 2011 – what an exciting event. Last November thousands of visitors were witnessing Keynote Speeches, Microforums and Panel Discussions.

SAPPHIRE NOW 2011 was also very “Social”. The Social Media activities that SAP started during SAPPHIRE NOW enabled visitors to communicate and network before, during and after SAPPHIRE NOW and to learn more about the activities taking place. Social Media has become a vital part of the event and we at itelligence were there to take part. During the event we had the pleasure to interview members of the SAP management, employees of itelligence and customers, and we shared it with you via our Social Media-channels.

One of the interviews took place with Nithyanandan S, Project Lead from SAP Cloud Reference Systems. At SAPPHIRE NOW 2011, he was operating the ‘run better campus’, and we visited him to learn about the solutions SAP is offering.

Now, one year later, we had the opportunity to talk to Nitya again. We asked him to share his impressions from SAPPHIRE NOW 2011 and his plans for the upcoming event with us:

“Few lines review about SAPPHIRE NOW in Madrid last year SAPPHIRE NOW 2011 was definitely a great experience to recollect. One of the key highlights was the collaboration factor to share knowledge on our various cloud solutions and market positioning! Visitors at our Test Drive Demo Area had different industry or business background including university communities. They also came in with various questions around how best our cloud products would fit their business models.

Meeting itelligence at SAPPHIRE NOW First of all, it was a great pleasure to have our partner itelligence at SAPPHIRE NOW in Madrid and their motivation of delivering the power of SAP to the midmarket! I had an interview at the ‘run better campus’ with Keren Neuman from itelligence Global Social Media Communications, there we were showcasing our test drive solutions for our cloud products. Points that we touched in my interview summarized the interests that were shown by SAPPHIRE NOW attendees including our customers and partners who could:

touch and feel the cloud solutions from SAP by running a business scenario end to end

understand how user licensing model works and so on….

To summarize, special thanks to our partner itelligence, who could capture through this interview all such topics on how customers could benefit from the cloud execution model from SAP.

What the visitors can expect seeing this yearThis year is going to be even more fun especially with SAP’s broader reach of its cloud portfolio around:

Customers

People

Money

Suppliers

And we are planning to offer our test drive solutions for most of our cloud portfolio!”

For us meeting Nithya at the event not only was a great opportunity to learn more about SAP cloud offerings but also lead to further collaboration after the event. We are looking forward to meeting him at the Test Drive demo area.

And of course this November itelligence will continue bringing you updates from the SAPPHIRE 2012 via Social Media.

And you are welcome to follow our Social Media channels and to get updated. You can find us at our Microsite and here: