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47 National Newsagent - June 2006 NEWS TO BUSINESS A Minute With News to Business A 1-minute interview by Brendan Geyer from News to Business with Amanda Owens from Westport News Port Macquarie. Brendan: Hi Amanda. Congratulations on some of the results you have had in such a short time. How long have you been in the newsagency and is it what you expected? Amanda: My Dad and I took over six weeks ago. It's been a steep learning curve and with the sta members' help it has been great. We have cleaned up the whole place, changed posters and re-organised the stationery department. Basically we've done the housekeeping. Port News, the local newspaper, featured us on page two and the customers have been coming in and saying they'll come back. We also put a BIG sign on the window, 'Under New Management'. We have great new shirts as uniforms and we are now recognised in the street. That's been a big help because we are new to the town. Brendan: What other plans do you have for your business? Amanda: We joined The Newsagent Manual program as soon as we took over and started the rewards program just two weeks ago. It's called the Westport Winners Gold Club and we have 258 members now and our customers get chances to WIN each week as our way of thanking them. Our letters to our customers have been letting them know about it and they've been coming in and asking about it. We simply tell them, "We can join you up NOW". Their eyes light up when they hear about all the rewards we have for them. We have had to get a bigger box for all the entries each week. Our customers are telling us they'll play Lotto with us all the time from now on. Brendan: Any other things you have learnt? Amanda: I went to the ANF meeting recently and Rayma Creswell was excellent. She's got my vote. She went through many things that I did not know about. That was a big help. Brendan: What is your goal for the next three months? Amanda: In three months from now, my goal is to increase our turnover. I am having this Thursday away from working in the shop and I am going to work on the Newsagent Manual program. I want to spend more time working on the business than I am in it. The results have been fantastic so far. Our Westport Winners Gold Club is going really well. We also sold a $100,000 $2 Jackpot prize. Our plaque has arrived. It's on display and we polish it up. Everyone's hyped up and the place is 'going o '. Brendan: Congratulations. It sounds like you are on re! Thanks for taking a minute with News to Business. What A Massive Difference The NA Mastery Conference Has Made! "We came back from NA Mastery last May and changed everything. Now 12 months later our in-store turnover is up by 40%, and we own an investment property. Our staff follow simple systems that work so we don't have to. We thought we had a good business before we attended NA Mastery. The results have been incredible." - Shirley & Terry Howland, Emu Park, QLD Two unforgettable and jam-packed days to take your Newsagency and your life to the next level Only $545 pp. Call News to Business on 02 9327 8188 or visit www.newstobusiness.com to book today. USE YOUR NEWSAGENCY AS YOUR VEHICLE TO WEALTH Q1 on the Gold Coast, Saturday 17th and Sunday 18th June 2006. YEAH!!! We want more Amandas!