Another feud heading into the event was between Chris Jericho and Christian and Trish Stratus. At WrestleMania XX, Christian defeated Jericho.[6] After the match, Stratus, Jericho's on-screen girlfriend at the time, turned on Jericho and joined Christian.[6] On April 5, Christian announced that he would be teaming up with Stratus to take on Jericho in a Handicap match at Backlash.[18]

The match that followed was between Edge and Kane. The match was controlled by Kane, as he focused on Edge's injured left hand. Edge reversed attacks from Kane and attempted a Spear but Kane avoided, causing Edge to perform a Spear on the referee. Edge struck Kane with the cast and performed a spear on Kane for the win.[1][19][20]

On April 19 on Raw, General ManagerEric Bischoff scheduled a World Heavyweight Championship match between Chris Benoit and Shawn Michaels for the May 3 episode of Raw.[21][22] On the same night, an impromptu team of Benoit and Edge defeated Evolution (Ric Flair and Batista) for the World Tag Team Championship, making Benoit a double champion.[21][22] Two weeks later on Raw, Benoit retained the World Heavyweight title in a scheduled match against Shawn Michaels, after interference by Triple H.[23][24] On May 10, a match between Shelton Benjamin and Triple H, resulted in Michaels attacking Triple H.[25][26] Michaels' actions resulted in a suspension from Eric Bischoff.[25][26] Prior to Raw that night, Bischoff informed Triple H that he would face Benoit for the World title the following week on Raw.[25][26] The following week, Benoit defeated Triple H to retain the World Heavyweight Championship.[27][28] Also that night, a Battle Royal took place, in which the winner would go on to face Benoit at Bad Blood for the World title.[27][28] During the match, Triple H, one of the participants in the match, was eliminated by Michaels, who was not a participant in the match.[27][28]

On the May 24 episode of Raw, Bischoff lifted Michaels' suspension, after Triple H pleaded that Michaels be reinstated.[29][30] On the same night, Michaels confronted Bischoff wanting to know if he was scheduled in a match with Triple H at Bad Blood. Bischoff assured Michaels, but Triple H attacked Michaels from behind, after Michaels attacked Triple H outside the arena's parking lot. Bischoff gave orders to Raw superstars to attack Triple H and Michaels, if seen fighting. The roster tried breaking the fight up, but were unsuccessful in doing so. The result of the fight gave Bischoff the authority to schedule a Hell in a Cell match between Triple H and Michaels at Bad Blood.[29][30] At Bad Blood, Triple H defeated Michaels by pinfall after executing two Pedigrees.[31]

Following Backlash, Lita and Kane were put in angle, which involved Matt Hardy. It saw Hardy attack Kane to an attempt to prevent Kane from harming Lita.[21][22] In the following weeks on Raw, Kane began repeatedly assaulting Hardy and attempting to seduce Lita.[32] One incident saw Kane kayfabe kidnap Lita and hold her tied up backstage, where he supposedly asked her a "question."[23][24] Later that night, Kane won a number one contenders Battle Royal match, in which he received a title shot at Bad Blood.[23][24] At Bad Blood, Benoit was successful in defending the World Heavyweight title, after he pinned Kane with a roll-up.[33]