PHOENIX, Ariz. (WiredPRNews.com) – Vertical Measures, a link building services company in Phoenix, Ariz., designed an interactive SEO Infographic for Link Data Visualization (http://www.verticalmeasures.com/linktoberfest-seo-infographic-for-link-data-visualization/) that will help everyone from those new to website marketing to those that are experienced in search engine optimization. The Vertical Measures staff not only wanted the infographic to be educational, but also humorous and entertaining, as it compares to the various types of links to different types of beer.

“Quite often, business owners will demand a lot of one type of link, which can actually lead to their website being penalized by the search engines, pushing them far back in the search engine results,” said Arnie Kuenn, president and founder of Vertical Measures. “So, we created something that can serve as a reference for the variety of links and the importance of having a diverse link profile to achieve higher rankings in the search engines.”

The infographic is an interactive image of a beer stein and the various types of links are represented as different types of beer in the stein. The idea is not to promote mixing a variety of beers in one glass, but to encourage trying different types of beer, just as a webmaster should try to acquire different types of links to build, building a diverse link profile. Simply scroll over a link type and a blurb will pop up with a description of the link, a quality rating and a difficulty rating. The infographic shows the variety of internet marketing services that build links including blog posts, press releases, social media, and link requests.

“We hope that this infographic will help to really drive home the idea that an effective link building campaign will have a well thought out strategy, and that is what we do here at Vertical Measures,” Kuenn said. “Our staff of experienced link builders creates customized link building campaigns for our clients, researching the industry and finding the best link opportunities for that specific client.”

An example would be to compare a high quality link such as an “.edu” link or a “.gov” link with a page rank of 10 to an extremely rare beer like Vielle Bon Secours at $1,000 per bottle, only found in a bar called Bierdrome in London. In contrast, to compare a low quality link such as a reciprocal link with a page rank of 0 or 1 would be compared to a beer like Busch Light that sells for about $13 a case and can be found almost anywhere.