CBS on a Prime-Time Ratings Roll

CBS is crowing about its ratings momentum since the end of the Sochi Winter Olympics, which gave rival broadcast network NBC a huge ratings bump.

The network announced that it racked up its third consecutive weekly sweep of the prime-time ratings in total viewers, adults 18-49 and adults 25-54. In Nielsen live plus same day numbers for the week ending April 6, CBS won the week by 3.5 million viewers and by 31% over its closest competitor. The network had seven of the top 10 programs in total viewers, and 11 of the top 20 in the 18-49 demo.

The network also noted that it has been No. 1 in total viewers for five consecutive weeks, and No. 1 in 18-49 in four of the past five weeks.

The network added: "Last week, CBS had the top four broadcasts in viewers, seven of the top 10 and 14 of the top 20 (70%). Among adults 18-49, the Network had four of the top 10 and 11 of the top 20 programs, including #1 'How I met Your Mother' and #2 'The Big Bang Theory.'"

Season to date, CBS leads in total viewers, but NBC appears poised to finish the season as No. 1 in the key 18-49 demo. (See chart below.)

Here's the National Nielsen Summary for Prime Time for the week ending April 6 — Week 28 of the 2013-14 season: