Knowledge Base Articles

Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds.
Promotional Apparel
With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn.
What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv

If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help.
What are promotional items?
Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't

Ever wanted to operate your very own wholesale business, buying
designer clothing, consoles, ipods, cameras, television sets, novelty
items and other countless hot selling consumer durables that people just
can't resist? After all, we do live in an age where people are easily
seduced by gadgets and designer labels. Well, it's possible. In fact,
relatively easy, that is if you can find those wholesalers and
dropshippers who sell at low prices that we all look for, but fail at
the end. That's where a simple, established and easy to use wholesale
directory comes into essential play. It's those popular directories
where today's hot eBay Powersellers and Amazon giants are getting their
suppliers from. However, there are a number of wholesale and dropship
directories out there, the question is, which one do you go for?
Any
truly successful online retailer will reveal to you that the secret to
their success lies behind their supplier list. Those are t

I think it is a pretty safe bet to believe that most of us are
aware of what slip on Koozies are, but we think of them as just a foam
or neoprene sleeve that we put around a can to keep it cold at s
summertime outdoor party or barbeque. Truth to be told there are
numerous styles and variations of this item.
Other than the can
style of these insulators, they are also designed to be used for items
such as bottles. And in today's society one of the most popular products
sold at online shops are water bottle Koozies. These are basically made
of the same materials and same designs as the can style, however they
are taller so they can be put around a bottle.
Take into account
that in today's world more people drink bottled water. Over the last ten
to fifteen years, the usage of bottled water has doubled. Many are
afraid to drink water from the tap due to diseases and also the thought
of chemicals such as lead within the water. Even within ou

If you’re starting a retail business and looking for products to sell, you’ll need to find reliable wholesale suppliers. Sourcing wholesale products can be challenging, and there are certainly lots of pitfalls that business owners need to look out for. This serves as a guide with some helpful tips for finding the right wholesale product sources for your business in the US.
Steps
1 Decide what you’re going to sell. There are many ways to go about this. You want to choose products that are going to sell well, but that the market isn’t completely flooded with. In that case, you would need to be ultra-competitive in order to get sales. Perhaps you make your own items to sell (like handmade jewelry or crafts), or you want to sell fashion accessories or clothing. To determine what kind of items are selling well, you’ll need to look at trends. If you’re opening up a physical store in your area, you’ll need to do some research into local