Taking notes as we go

Virtual Reality content production is uncharted territory. There are no books to read, or gurus to follow. Under every rock we find both new ideas and great challenges. This is the excitement of pioneering a new technology.

Does it make sense to invest in a virtual reality project which has very limited reach, isn't it technologically immature and has exceptionally high production costs? The answer is yes. However this article outlines why you should invest in branded VR experiences right now.
Google Daydream just launch...

While Virtual Reality is charging full steam towards mass consumer adoption over the next 3 to 5 years it’s important to remember VR’s big sister, Augmented Reality, is only a few years behind. And ‘big sister’ is an understatement. Augmented reality is likely to eclipse...

If you close your eyes you can still see the world… through your ears. Not only do you separate the barking dog from the light footsteps of a woman, but you can also place them physically in the space surrounding you at a surprisingly high...

It’s difficult to write an article about virtual reality, without using the term “immersion”. And for good reason. All great VR applications strive for a deep immersive experience, giving the user a sense of ‘presence’ in the virtual world. But how do we define immersion...

Virtual reality is currently seeing incredible momentum as a rapidly emerging consumer technology with wide reaching industry applications from the classroom to the workspace. However it cannot be denied that there are several obstacles that remain in VR’s trajectory which need to be overcome before...

I was attending a VR summit in London yesterday, sitting in a room full of suits who all shared a burning desire to decode VR, and how it applies to their businesses. There were good speakers on the panel, and smart things were said, but...

Once a year the beautiful city of Cologne, Germany, is overwhelmed by hordes of geeks & gamers. Every August thousands of game developers and hardware manufacturers present their latest and greatest to nearly half a million fans whom have travelled from around the world in...

Thursday the 19th of May, 2016 a news story spreads like wildfire throughout the VR community. Steven Spielberg, who had just entered the board of advisors at Los Angeles based, well funded VR startup, VRC (The Virtual Reality Company), told the media at the Cannes...

Just as Dorothy Gale was blown away into an alternative reality on that fateful day in Kansas, we too stand at the precipice of a technological tornado. Virtual Reality is now the hottest topic in the tech world gathering momentum, key tech giants and an...

After working with digital branding over the past 20 years, VR caught my attention when media started to hype the technology a couple of years ago.
While drivers in digital branding have been about building stronger relations in the digital space, adding dialogue and digital interaction...

Glitch Studios is a virtual reality and augmented reality production studio based in Oslo, Istanbul and London. With our pool of creatives we position our self as brand story experts in virtual reality. We offer you the very best cutting-edge virtual reality experiences for a wide spectrum of applications allowing your brand to engage with end users in new and immersive ways.