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2 Comments →Video: Childish Gambino (reverse)

1. Why make a video backwards that doesn’t look like a video filmed backwards? Just for the hoodie ripple? That could be created by stiffening the hoodie with wire.

2. Looking at other backwards music videos, the lip synch is really hard to get looking natural. Look at Goodshirt’s “Blowing Dirt” and The Pharcyde’s “Drop” videos. The Pharcyde even worked with a linguist who phonetically transcribed the backwards song so their mouths would make the right shapes. But even still, it looks like a backwards video – but they do all sorts of cool things with the backwardsness.

3. To me, Mr Glover’s video looks like a one-take performance video, not unlike Robyn’s “Call Your Girlfriend” vid. It’s a cool way of making a high-impact, low-budget video that puts the spotlight on the artist.