Amazon Pay Woos Online Merchants and Developers

Amazon is a major sponsor at this week’s Magento Imagine developers conference and touted the benefits of its services, including its Amazon Pay payments solution for online merchants.

Attendee John Hughes, Technical Director at FisheEye and a certified Magento specialist, tweeted the photo of a slide from an Amazon session that displayed the following message:

“Amazon Pay: Customers can quickly check in and check out on your site using the information stored in their Amazon accounts. Streamline your shopping experience by bringing the convenience of Amazon to your site.”

Hughes tweeted, “New @amazon integrations coming for #Magento 2 for Amazon Marketplace and Fullfilment. @amazonpay also being bundled in to the core in 2.2.4. Really powerful tools for merchants.”

Eric Broussard, Amazon’s Vice President of International Marketplaces and Retail, was a keynote speaker, and said over 25% of global revenue generated by sellers on Amazon in 2017 came from cross border sales – “this is a tremendous opportunity as you have control over your brand and you choose the country you want to sell into.” He also told attendees: “Know your customers if you want to drive business.”

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.