Here’s a peek at Cord’s first ever store in New Delhi

Minimalists, head here

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Pranav Guglani and Neha Singh’s minimalist clothing and accessories label Cord gets its first-ever address in New Delhi’s Mehar Chand market. The young label is best known for its understated aesthetic and focus on handcrafting and ergonomics. Approved by Deepika Padukone, Neha Dhupia, Cord separates are for the modern urban shopper.

The designers take pride in creating products taking into account how each material interacts with the body and those that can endure wear. The brightly-lit store will house their wide range of handbags along with both menswear and womenswear. Mehar Chand market is a popular space for designer stores like Play Clan, Masaba and Nappa Dori.