New Signs of Trouble at Jaguar
Overshadow Coupe's Debut

FRANKFURT -- After a year of cutbacks at home, British luxury brand Jaguar is trying to claw its way back into American hearts -- and off the auto industry's critical list.

The storied franchise, a unit of Ford Motor Co., has become a big thorn in the side of the world's No. 3 auto maker, which is losing hundreds of millions of dollars a year in North America as $3-a-gallon gasoline hurts a product line stocked with big sport-utility...