Noritown’s ‘Pop & Up’ provides an upgraded experience to players
compared to the existing mobile popping games, including emotional user
interface (UI) and excellent touches that are optimized for mobile
devices, flexibility with 8-directions, as well as cute characters and
Facebook Connect to allow you to play with your friends.

‘Pop & Up’ is a mobile game where players score by lining up more than
three balloons of the same color from the balloon blocks during one
minute. It uses the pattern recognition method that is used in some
smart phones where players can line up the balloons using 8-directions
horizontally, vertically and even diagonally, while scores are
accumulated to show the distance that a cute character is flying through
the sky. If balloons are popped consecutively in a short period of time,
players get combos. If there are more than five combos, ‘fever mode’ is
activated so that the surrounding balloons pop which allows players to
get higher scores.

There are general balloons, rocket balloons and coin balloons. If rocket
balloons are popped and gauges are accumulated, players can score higher
scores all at once. Also, if coin balloons are popped, players can
collect coins to purchase item balloons. In the case of item balloons,
there are bomb balloons that allow players to burst all of the balloons
in the same horizontal and vertical rows, heart balloons that extend the
game time, and dart balloons that pop all of the one selected type out
of the three types of general balloons. The item balloons will be
further updated later on.

In order to play a single game, players have to consume one ‘biscuit’.
It is automatically recharged after a certain length of time. Also, you
can connect Facebook to invite your friends on Facebook to compete with
one another for higher scores. You can give one biscuit per day as a
gift to your friends, while you get a free biscuit each time you invite
a friend on Facebook.