Friday, February 24, 2012

Be My Guest

This week will feature commentary from around the Lebanese Blogosphere. This post is from ritakml.info. Thanks Rita!

Advertising: The case of Lebanon

This post was written in collaboration with Beirut Drive-by

The relationship between advertising and the Lebanese population seems to be a very experimental stage. In fact it is amazing how the big advertising agencies we have are failing in this area… Is advertising in Lebanon dead? Did creativity pass away? Hopefully not but when one looks around the streets, TV, magazines etc… Numerous questions and concerns get raised:

Is any reliable research being done before exposing the public to the advertisement? Is there an actual concept that is being developed?Marketing, Advertising, Graphic Design etc… so many fields that are being mixed up and thought to be one and the same. This is frustrating! Most of the times companies go for: a photo, and few a useless lines. No idea. No message. No concept. Just a mere “Hello, I exist.” Do they even know who their customers are and what appeals to them?

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Lebanese are being bombarded in the form of outdoor advertising. Billboards fight for attention. While many cities have beautification and restoration committees, Beirut counts on the creativity of advertisers to add a bit of color and at least temporarily add beauty to crumbling buildings.Here are some of what Lebanese are subjected to on a daily basis. Enjoy or suffer along with us.