10 Different Types of SEO Clients

Without naming names, Rebecca describes some of the typical SEO client types she comes across in her job and why they frustrate her. I can totally relate, as I’ve had just about every one of them!

Here’s an extract:

“2. The Lumbergh Client

You’ve all seen Office Space, so I’m sure you’re familiar with the boss, Bill Lumbergh. A Lumbergh Client is someone who is unfazed by your efforts and instead needs you to “go ahead” and make a bunch of ridiculous changes to their site, even if you’re only providing consulting work.

Client: “Yeeeeah, I’m gonna need you to go ahead and manage our paid search account.”
You: “I don’t do paid search.”
Client: “Greeeeat. I’m also gonna need you to redo our landing pages and increase clickthrough rates by 110%.”
You: “I’m only providing consulting. Don’t you have a team or a staff to handle these–”
Client: “Greeeeeat. We’ll touch base at the end of the week.” [hangs up]”

Heh heh. Thankfully, Holy Grail clients DO exist and I’m lucky enough to have two of them. You know who you are 😉

About Kalena Jordan

In my day job, I'm Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I'm a search engine agony aunt and SEO to global clients. I've been marketing websites online since 1996 and blogging about search since 2002. To learn more, visit My Google+ Profile