Google Shopping Management

GOOGLE SHOPPING?

ARE YOU GETTING THE MOST OUT OF YOUR

Turn Opportunity Into Profit

As a Google Premier Partner agency, our company has been recognized as achieving highest levels of client results, certification and product knowledge in Google Shopping and Google Ads (formerly AdWords). This partnership gives us access to our own dedicated Google agency support team, as well as access to product betas and insights.

When consumers search Google Shopping, you want your products to be right at the top of the list. Our team uses every approach available in Shopping to increase your visibility and conversion rates.

The Importance of Google Shopping in Your Digital Marketing Strategy – in 2017, 79% of Americans are shopping online. Because of this, Google Shopping Ads (formerly Google Product Listing Ads or PLAs) have grown in importance. As e-commerce grows, so does your potential to reach new markets online. Channels like Google Shopping Ads provide you with opportunity to economically increase sales – while providing you with trackable data about the demographic interested in your product. Our Google Premier Partner certified Shopping specialists will make sure your campaigns are reaching their full potential.

Sell More On Google Shopping

What to Expect From Professional Google Shopping Management

Increased Impressions: We follow the correlation between impressions, product bids, campaign budgets and differential bidding for devices and location to increase impressions.

Competitive Analysis: As a Google Premier Partner agency, we work with Google to perform vital competitive analysis using detailed data that is sometimes overlooked or misinterpreted by sellers.

Feed Optimization: We use applicable product information in titles and descriptions to influence how and where products appear, leading to increased traffic and conversions.

Bid Segmentation: A more granular structure allows us to maximize performance by reducing spend in less profitable segments and increasing spend in more profitable segments.

Policy Violation Management: To keep your products active in Shopping, we work with Google to diagnose & correct any policy violations.

Negative Keywords: We use a refined list of negative keywords to stop your product from showing for unwanted search terms.

Google Shopping Management Services

PRODUCT OPTIMIZATION

We strategically optimize your product content to appeal to the needs of the shopper and the needs of the Google search engine. We begin by taking your existing product content and refining copy by making your titles and product data search friendly. We then optimize product data and product imagery, while leveraging all other available attributes – as part of our strategy to optimize your data feed to increase conversion rates. This product optimization increases quality and quantity of traffic to your product pages, creating in a snowball effect of heightened SERP ranking and increased traffic and sales.

STRATEGY

Competing effectively in Google Shopping is hard – but our team of certified Google Shopping experts has an in-depth knowledge of the process it takes to succeed. We do not use a “one size fits all” Shopping campaign strategy like most agencies; rather, we tailor a customized strategy to meet the needs and goals of your business. With proper bid management, product optimization and a specially crafted Google Shopping strategy, you’ll gain placement advantages for your shopping listings in no time.

BID MANAGEMENT

Managing bids for thousands of products can be confusing and time consuming, so let us do the hard work! Proper bid management is vital to your success in Google Shopping, which is why we take a granular approach to bid management. To properly manage Google Shopping bids, we will analyze your product offering and important KPIs to develop a bidding strategy tailored to you. With years of experience of Google Shopping bid management under our belt, we know how to determine the right bidding strategies for maximizing your ROAS.

Results: Google Case Studies

Bike Company

Managed Services: Google Shopping Management, Product Feed OptimizationResults after one year of services