What In The World Is A USP? Mix the letters around and we are talking about a shipping and receiving company! Hello, I'm Stephen Garner, Director of Sales Technology for Grand Canyon Title in Phoenix Arizona, "I help real estate agents get found on the Internet". No I'm not bragging, that is my USP.
So, what is a USP or Unique Selling Proposition and Do YOU really need one? Uh, YEA! At least you do if you want to [to use a national real estate companies tagline] "stand … [Read more...]

What is soooooo special about you? This is a question even seasoned real estate professionals struggle to answer. Hello, I am Stephen Garner, Director Of Sales Technology For Grand Canyon Title Agency in Phoenix, Arizona. I work with real estate professionals day in and day out.
Recently I have started asking Phoenix real estate agents I meet with these two question:
"what is so special about you?"
"Why would I-the consumer-choose to work with you … [Read more...]