The Sound of Rain, Dissected

Yugo Nakamura Breaks It Down for You

Published on Jul 09, 2014

Editor's Pick

If you think about it, the sound of rain is not just the sound of water falling -- it's what you hear when numerous individual droplets fall on an array of surfaces. Yugo Nakamura, the man behind digital innovations for the likes of Uniqlo, among others, and his creative boutique Tha Ltd. illustrate this concept in this dazzling film, "Amaoto no Yurai" ("The Origin of the Sound of Rain"), created for Techne, a series and education program sponsored by Japanese broadcaster NHK.