I’ve been
so caught up in false friends and politics — and if that isn’t tautology, I
don’t know what is — that I’d forgotten some of the finer pleasures of language
acquisition: fun facts.

Today’s fun
facts are about weird expressions that mean strongly, fast, intensively, all
out, passionately, or loudly. They are often, though not always, used to
intensify criticism of people, objects or events. For example, you might use
this curious expression: во всю ивановскую (loudly, literally “on to all of ivanovskaya”): Родители отругали пацана во всю ивановскую (His parents
yelled at the boy at the top of their lungs.)

There are
two explanations for the origin of the expression, both connected with the
Kremlin. One is that scribes read royal decrees on Ivanovskaya Ploshchad, the
square in front of колокольная Ивана Великого (the Ivan the Great Bell Tower), and they had to shout
them on to all of Ivanovskaya (во всю ивановскую) so everyone could hear. The other
explanation is that it comes from bell-ringers’ professional slang. Apparently
the full complement of bells in the tower is called ивановская, and since there are 22 of them,
with the largest weighing over 65 tons, ringing all of them —во всю
ивановскую — makes
a deafening racket.

You can do lots
of activities loudly: Девка тут
сидит и храпит во всю ивановскую (The girl is sitting right by us and snoring loud enough to wake the
dead.) Я хохотала во
всю ивановскую (I laughed so hard you could hear
me in the next county.) But the expression also means doing something all out,
even if it’s silent: Ребёнок спит во
всю ивановскую (The child is sound asleep.)

To make
criticism even more critical, add the expression на все
корки. Although there
is some squabbling among etymologists about this, it seems that here корки comes from the verb корить (to scold, criticize), so на все
корки means you
really let someone have it. This isn’t a very common expression these days, but
you might find it in literature and it’s quite satisfying to say: Литературный критик разругал молодого автора на все корки (The literary critic
gave the young writer a real tongue lashing.)

Next up is
the phrase почём зря. I wish I could tell you the fun
fact of where this expression came from, but I’m at a loss. If you translate
the words literally, you get nonsense: how much in vain. Forget that. The
phrase means: lots of, strongly, harshly, fully. В
этом городе стреляют почём зря (In this city, people shoot off
their guns all over the place.) Прошлым летом он посадил её за руль автомобиля, и уже
к концу отпуска Катя гоняла почём зря (Last
summer he put her behind the wheel, and by the end of her vacation Katya was
driving all over like crazy.)

Here’s a fun
expression with undisputed origins. It’s definitely from the animal world: в хвост и в гриву (literally “in the tail and
mane"). These are the two places a rider slaps a horse to make it go faster. You
can do just about anything this way, although you really shouldn’t: Прораб
эксплуатировал мужиков в хвост и в гриву (The foremen brutally exploited his
workers.)

Another
strange expression is на чём свет стоит — also
from the animal world, in a way. It literally means “what the world stands on.”
Etymologists think this came from the pagan belief that the world is hurtling
through space on the back of an enormous beast. It is an adverbial phrase that
means through and through and usually modifies shouting, criticizing, or
cursing: Отец ходил по
саду и ругал грозу на чём свет стоит (My father walked in the garden and cursed
the thunderstorm with all his might.)