Content Marketing

COPY-WRITING SERVICES

COPYWRITING SERVICES, Our portfolio includes outstanding multilingual copy-writing services. Whether it is copy for an advertising flyer, website or blog, our team of professional copywriters will ensure that your marketing and communications materials are perfectly pitched to make an impact on your target markets

If you would like copy to be created from scratch, we can advise on an approach that would work in the countries and cultures with which you need to connect.

Our success is built on knowing our client’s brands inside out and upside down. Your Ampere Nordic contact will be fully briefed and trained on your products and services, their guidelines and characteristics and the objectives of the project.

We map terms across from your existing sales copy and apply copy-writing techniques to resonate and communicate with your target markets. Alternatively, if you would like your existing branded materials translated into a different language, we can translate these using trans creation techniques to reveal engaging, persuasive text for your new and emerging markets.

Fresh content

Keeping your content fresh is something your company may struggle to find the time for. Our copywriters create the most delightful, engaging content that will also boost your site or blog to dizzying heights amongst the online rankings.

Nowadays, achieving an impressive website ranking is on a par with any major advertising campaign. It drives traffic to your site and, done in the right way, has a hugely positive effect on click-through and, subsequently, sales.

Our team are primed with an in-depth knowledge of the luxury and lifestyle market, including fashion, interior design, outdoor clothing, tourism and e-commerce. This, combined with their writing and translation skill-set allows them to offer different approaches to projects – whatever your needs. Your materials will be written by linguists and marketers in their mother-tongue, so our copy reads seamlessly and effectively. They pride themselves on the creation of delightful, engaging content across a wide range of European languages including English, German, Dutch, Swedish, Finnish, Danish, Norwegian, Icelandic and Greenlandic.

Our copywriters are experienced in both online and offline marketing communications and can deliver fresh, effective copy for

Gravit Designer: Designing A Weather App

Being a designer at the moment is great because a wealth of modern design applications are available that let you easily bring your ideas to the screen: Sketch, Affinity Designer, Adobe XD (beta) and Figma, to name just a few (not to mention the classics, Photoshop and Illustrator). One app that is quite new, though — and perhaps a bit overlooked — is the free Gravit Designer app. Gravit gives you all of the tools needed to create functional and elegant screen designs. It can also be used to make icons, designs for print, presentations and much more.

With the recent release, it’s gotten even better: Now you can import your Sketch files into Gravit (similarly to Figma, which also supports the new Sketch file format), save designs locally or sync them to Gravit Cloud, and get started quickly with design templates. Gravit also has Symbols and improved anchoring options (also called constraints in other apps) now. Gravit Designer is free, works on all major OS platforms and is available as both a web and desktop (standalone) app.

Moving From Photoshop And Illustrator To Sketch

I’ve been a long time Photoshop and Illustrator user. Both programs are really useful and powerful, and they’ll remain a key part of any digital artist’s or designer’s toolset, including mine. However, for all user interface, web and icon design workflows, I recently converted to Sketch. Here is why. While Photoshop is awesome at what it does, defining what it is might not be so easy anymore. I remember watching a storyboarding tutorial by Massive Black’s El Coro (unfortunately, it doesn’t seem to be available for sale anymore). In it, he says that 17 or so years ago, Adobe had no idea that digital artists were using Photoshop to digitally paint pictures! So, it had to catch up with its own user base by adding more — you guessed it — painting features.

From Photoshop to Illustrator Design

Because using Photoshop for user interface design is, in my view, a needlessly painful experience (and I am not alone in this view), I first tried switching to Illustrator. Illustrator made things much better for me for a few reasons: Dealing with a lot of artboards is easier; I can select any object on any layer or any artboard with a single click, without ever having to hunt down layer names in the Layers panel; also, exporting assets in the latest Creative Cloud versions has been greatly improved; and so on.

Illustrator’s vector nature has a lot of advantages for designing icons and scalable interfaces, and using it I find it much easier and quicker to draw, modify and expand shapes. It can export my assets to SVG, and it gives me control over the SVG output code. Illustrator also feels more appropriate for this type of work because the paradigm of working with vector graphics is very similar to working with web technologies (containers, CSS styles, document structure, vector fonts). After all, web browsers are essentially vector-rendering engines.

Problems With Illustrator Design

However, I hit some silly problems every now and again. For example, previewing a design on a mobile device — there is simply no software that allows me to do this directly. Photoshop has Device Preview, but it’s for iOS only, and there is no such tool for Illustrator. So, I had to use a third-party tool named The Preview. And every time I wanted to device-preview a screen, I had to copy my Illustrator artboard into Photoshop, scale it up (I always work in mdpi, and my devices are xhdpi or xxhdpi), and then run The Preview on my device — which sometimes refused to work and which doesn’t support scrolling.

Also, even with the addition of CC libraries and with Illustrator’s dynamic symbols feature, some tasks remained kind of annoying or tedious, like using a large set of icons. In Illustrator, there is no simple and straightforward way to quickly add a premade icon and to quickly override its size or color (without creating a bunch of duplicates).

Specifying My Files Design

Specifying my files was a problem for me, too. It is, of course, my job to provide developers with a well-specified design. This helps to prevent questions such as “What is the distance between this element and that element?” and “What font size is this text object?”

Photoshop has a whole bunch of specification tools, but I’ve never used them. There aren’t that many for Illustrator, and all have their drawbacks. Arguably, the most feature-full is Specctr, but I had technical difficulties running it (also, it has no dp as a measuring unit). So, I ended up using a slightly modified version of the Illustrator Specify script to measure the sizes of and distances between objects for design specifications. However, as great as that script is, specifying my designs with it was still rather tedious and time-consuming.

My Deal-Breaker Design

While these problems are arguably annoying and slow down my work, they aren’t things that I couldn’t get used to and overcome. However, the two Android projects I’m currently working on are a file manager and an email client — which means that a lot of my high-fidelity mockups are full of lists, avatars, file icons, file sizes and other types of data.

To further complicate the situation, both projects come with a light and a dark UI theme. Also, a lot of my designs need to be tailored to both phones and tablets in both landscape and portrait modes. This means a lot of copying and pasting, symbol-editing, typing, selecting and deselecting, and so on.

Illustrator’s Dynamic Symbols

Admittedly, Illustrator’s symbols and libraries features can be handy and save me some manual labor. But they can be quite limited — for example, one can’t have multiple iterations of the same symbol or of the same library graphic. For me, this meant that I couldn’t use the same symbol (say, an icon or a button) in both my dark and light theme mockups because I couldn’t change its color without modifying the symbol graphic itself. The same goes for the library feature.

Now, the most efficient way for me to avoid having to copy and paste is to have all text entries — see “Subject,” “From,” “Content Preview” and “Time” in the example below — as variables and to dynamically load predefined strings of data for each entry.

RESPONSIVEWEB DESIGN COMPANY

We’ll make your internet surfing experience on various gadgets a lot less stressful and more productive.

Color, logo, and imagesmake your website aesthetically engaging, but it’s wise to set up the overall layout to reflect the ideology of your brand.

If not, they tend to‘bounce off’to another site. This will create a bad impression that will affect your brand.

Web Design for Effective Brand Building

Web Design for Effective Brand Building, when building your online brand, you need professionals to design the pages of your site. This is because technical malfunctions are easily noticed by any user. You can ensure that the quality of your website is maintained, by simply avoiding any design element that will slow down the loading speed of your site. Your website has to allow users to navigate easily and access your products. If not, they tend to ‘bounce off’ to another site. This will create a bad impression that will affect your brand. Therefore, make sure your site is engaging and gives users a great perception of your brand.

Color, logo, and images make your website aesthetically engaging, but it’s wise to set up the overall layout to reflect the ideology of your brand.

For example, Steve Jobs promoted Apple as a brand that is focused on simplicity. He made users believe that Apple products are easy-to-use. Imagine going on their website and realizing that you can’t even navigate to the store. Would you still hang on said impression of that brand? That is why the design of your website has to resonate with what your brand is all about.

This makes it easy for you to promote your products and services, eventually, leading to a successful digital marketing strategy.

Essentials that Every CEO Should Understand

Search engine optimization (SEO) is as complex and diverse as it is measurable. However, the overwhelming metrics can be daunting for even the most seasoned and reputable experts. No truer is this than for C-suite CEOs – who may possess borderline or extensive knowledge of Google’s White Hat techniques and criteria.

Today’s SEO must be simplified to tackle the daily minutia of digital marketing challenges and Google’s ever-changing platform. To prevent frustration and misunderstandings, CEOs must understand – adapt – and implement the core aspects of SEO to achieve company objectives and directives.

While online marketing continues to evolve at alarming rates, here are five essentials that every high-level executive must grasp for timely and effective results.1. SERP Layout The search engine results page (SERP) has truly changed over the past few years. In fact, standard layouts featured blue links for organic, natural results. Similarly, business ads were placed above and to the sides of evergreen or industry-specific content. Most pages also included news, along with maps and other relevant content for search queries. However, today’s layouts are geared towards providing optimal experiences for mobile users. At the same token, pages are now optimized for all devices; traditional desktops, laptops and digital, wireless devices of all makes, models and sizes. Here are some more drastic changes that SERPs have seen to reflect the current and burgeoning SEO trends: • The number of ads now varies and may appear further down on pages.

They are also intertwined with other content to ensure a comprehensive approach to brand marketing and visibility. • SERPs are still essential for search engines as responses to queries by online users. However, there is more emphasis on mobile and social integration, along with strategic ads and long-tailed keywords that produce relevant links and higher conversion rates. • CEOs must understand the anatomy of SERPS in relation to organic and paid results (PPC). Similarly, you can secure higher web traffic from promotional videos, images, business ads, listings and especially social and mobile media marketing. 2. SEO Results Will Not Happen Overnight Rome was not built in a day and neither is SEO. This is a crucial aspect that CEOs must accept in order to produce measurable and relevant results. Unless you opt for paid searches, getting organic and natural results is a long-term and patient commitment. Still, this time can be well spent on positioning your company to become competitively viable in any industry or sector you serve. Here are some things to keep in mind when it comes to SEO timing and expectations: • CEOs must not get frustrated with competitive queries. It takes time, hard work and persistence on the part of your SEO agency to help your brand rank higher on Google and social – media platforms. • Local SEO experts understand all the industry trends and developments. This enables them to meet algorithm updates while propelling your brands as reputable, resourceful and competitive entities in any commercial niche. • SEO professionals carefully set performances expectations for executives and C-suite professionals. This means no guarantees, but a strong commitment to following Google guidelines with true collaboration and utilization of all digital resources at hand.3. Search Engine Influences CEOs are generally demanding and competitive in nature. However, what happens when they are not seeing the search rankings and results they expect? Can they simply call Google and demand better page rankings, visibility and company awareness? No. With this in mind, you must understand that organic results are not the same as support for Google Ads. Similarly, it is not like Google My Business, analytics, or other products the world’s largest and most popular search engine offers. Google simply provides organic, natural results for users that utilize its search engine for all forms of online marketing. With this in mind, here are some important aspects of influencing search engines for brand betterment and leads – revenue generation:• SEO professionals have no sway over Google or its algorithms – in relation to organic results. • CEOs will not be able to climb Google’s business totem pole without a sound, effective and well-drawn out marketing plan and package. • SEO experts, however, do have in-depth knowledge of the industry via experience and information from industry sources. This includes the Search Engine Journal, along with communicating directly with search engine representatives to stay ahead of the never-ending changes and trends.4. Meta Tags Meta tags still play a pivotal role in any online marketing campaign. In fact, you should optimize your titles and Meta descriptions tags for your sites, blogs, and online stores. As a CEO, however, you need to know that Meta tags also do not have a magical power to influence rankings. Similarly, your SEO marketing campaign must reflect the many options and choices available for building commercial growth and engaging new clients and consumers.5. Content is King As an executive, you know the importance of quality in every aspect of your business offerings. From client fulfillment and patronage to timely responses to questions and concerns, quality in business truly parallels quality in SEO. With the latter, having attractive, engaging and thought-provoking content is the key to higher conversion rates and brand visibility. With this in mind, here are some ways to ensure your content is up to date and marketable: • Content must be streamlined, centralized and easy to process and digest. Your web-pages must have a gripping copy, along with visible and embedded social media links. • Interaction via promotional videos, imagery, and responsive web design for mobile pages help drive business and generate profit and revenue-converting leads and traffic. • Encourage your clients and customers to share, click, and review your business at every turn. With industry mentions, your company gets higher visibility on Google Maps and local business search results and listings. While these SEO metrics are valuable to executives and customers alike, engagements are important in building brand growth beyond initial impressions. This means you must focus on making all content relevant, industry-specific and always of the highest quality. This is critical for competing in today’s evolving landscape while securing true ROI with all your digital marketing channels.