About

We believe dogs are family.Our best friends.Our furry soulmates.

So here at Pretty Fluffy we’re all about making life with your dog sweeter and easier – for both of you.
Whether it’s the latest on-trend dog bandana, a healthy dog treat recipe, or a handy tip sheet to take better
photos of your dog –we’re all about keeping it fun, simple and stylish.
Pretty Fluffy. We’re for dog lovers.

Health & Wellbeing

DIY Projects

Tips & Training

Pet Photography

The Pretty Fluffy team works only with the best brands, pet photographers and dog experts in the industry, providing original, style centric content for dog lovers and owners around the globe.

Since our very first post Pretty Fluffy has become the place to visit for discerning dog owners, featured internationally in publications such as Modern Dog Magazine, Cesars Way, and Dogs Life Magazine.

Meet Our Team

Serena Faber Nelson
Founder & Editor

Serena Faber Nelson is a writer, television producer and dog lover.

Told by university professors that reports on local dog shows were not acceptable forms of journalism, Serena sought out a career in lifestyle television. Over the past decade her work has been featured on award winning Australian shows such as RPA, Selling Houses Australia, Harry’s Practice and What’s Good for You.

In 2010 Serena created Pretty Fluffy as a place where dedicated dog owners could find stylish products, modern advice, and inspiration for living well with their pets.

Since Pretty Fluffy’s launch, Serena has been a regular contributor to publications such as Modern Dog Magazine, Cesars Way, Dogs Life and more.

Serena has worked as a recipe developer for Everyday with Rachael Ray magazine, and in 2012 released her first eBook, co-authored with Sarah Dickerson, 52 Weeks of Treats – Simple and Healthy Dog Treat Recipes for Every Season.

A passionate advocate for animal welfare and responsible pet ownership, Serena has been featured on MamaMia and Hope 103.2 Radio discussing prominent welfare issues animals face today.

Serena currently lives in Sydney, Australia. She uses the dog emoji way too much.

Guilty Pleasure:

Sarah Dickerson
Features Writer

Sarah is a graphic designer and photographer by trade, and a faith-driven, animal loving, plant-based health enthusiast at heart. She has a fondness for whites and neutrals, interiors and achitecture, minimalism, libraries, and all things lemon flavored.

Her work has been featured in Women’s Day Magazine, Modern Dog Magazine, The Everygirl, Design Sponge and more. Since 2012, along with her Co-Author, Serena, she has released two Pretty Fluffy eBooks for healthy dog treat recipes, which are among some of her favorite projects to date.

Sarah currently lives in a small Ohio town and takes way too many photos of her best gal, Coco Bean.

Favorite go-to movies:

It’s Complicated | Father of the Bride
Steve Martin is the best.

Soda
Brand Muse

With her ever-smiling face, Soda was and will continue to be the inspiration behind Pretty Fluffy.

Soda was not a pet. She was a best friend, a soul mate and the heart of our family.

While she may be eating treats and chasing birds at Rainbow Bridge, our content will always reflect her joyful pursuit of a sweet and simple life.

Coco Bean
Toy & Treat Analyst

Passionate about all things squeaky and edible, Coco Bean is a seasoned pro at her Toy & Treat Analyst position here at Pretty Fluffy.

Though she is usually sleeping on the job, her cuteness ensures job security, and she knows it.

Some of her favorite things include: bell peppers, cashews, sticking her head out the car window, spotting cows on weekend car rides, and cuddling with ma (aka Sarah).

Favorite TV character:

Joey Tribbiani from Friends, she totally relates to him not sharing food and carrying an emergency fork in his coat pocket.

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Pretty Fluffy is the leading online lifestyle destination for dog lovers.
We work with only with the best brands, pet photographers and dog experts in the industry, providing daily inspiration and handy tips for dog lovers and owners around the globe.