Monday, March 28, 2016

NONCOM HEADLINES: MILLENIALS ARE LISTENING TO RADIO & A HOT PROGRAMMING GIG IN OPEN IN AUSTIN, TEXAS

NIELSEN REPORT: RADIO USAGE BY
MILLENIALS CONTINUES TO BE SIGNIFICANT

Last week
Nielsen release its latest TOTAL AUDIENCE REPORT tracking use of all types of
“measurable media.” The company’s detailed study of millennials examined the
18-34 age group by separating respondents into three life-stage categories. The
majority of folks in all three groups listen to radio in a typical week:

On Their Own millennials (those living in their
own home with no kids) have the lowest penetration of traditional media sources
and spend the most of their time outside the home.They watch
the least amount of live television of the three millennial group and they have
the highest penetration of multimedia devices.

According to
Nielsen, 89% listen at least once weekly to radio.

Dependents (those living in someone else's home) tend have the fewest multimedia interest and the least usage of digital devices.

According
to Nielsen, 90% listen at least once weekly to radio.

Starting a Family millennials (those
living in their own home with children) spends the most time at home. They are more likely to own DVRs (47%), DVD players (69%)
and tablets (65%).

According
to Nielsen, 92% listen at least once weekly to radio.

Here is a
summary chart from Nielsen:

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BONNIE JEAN
PRIMBISH IS NEW INTERIM GM AT KUSP

Bonnie Jean Primbsch

Bonnie Jean Primbsch is the new interim general manager at Triple A KUSP-FM in Santa Cruz, California.
Primbsch has worked at KUSP as a host and volunteer for more than 15 years. She
succeeds Lee Ferraro, who led the
recent format change from news and information to music.

Meanwhile
KUSP has just concluded its first full-length membership campaign
since its format change last November. The pledge drive exceeded expectations
with more than 400 members donating during the drive.

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NICE OPPORTUNITY TO PROGRAM CLASSICAL
KMFA, AUSTIN

One
America’s most unique and successful Classical stations – KMFA in Austin – is
searching for a Director of Broadcasting & Content.

KMFA 89.5 FM
will celebrate its 50th anniversary in 2017. Bucking a trend toward syndication
at Classical radio stations, KMFA offers a full 22 hours every weekday of local
curated and produced content, supplemented with national programming along with
live hosting on weekends.

Because KMFA’s
programming is locally curated in and for Austin, it seeks to reflect Austin’s
creative spirit and eclectic tastes. Compensation is competitive according to
experience and KMFA offers fully paid employee health coverage, vacation and
pension benefits. See complete information here: [link]

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A MEMBERSHIP PREMIUM THAT KEEPS
GIVING

We recently
covered The Infinite Dial research report that said fewer people have a radio
set in their home [link]. We suggested noncom stations consider using radios as pledge
drive premiums. Aaron Reed sent us information about a radio he says members
like: The Eton FRX2 emergency AM/FM/WX radio.

The Eton FRX2 sells for around $15.00 per unit when purchased from a
wholesaler.

Reed adds an additional reality-check caveat: Make sure you're giving
away radios that can pick up your signal for most of your listeners. Thanks Aaron!