People Talking About This is an important metric because it emphasizes interactions beyond an initial Facebook Like. Pages that create posts that fans enjoy will benefit. When people interact with pages in ways that generate stories, pages reach an audience beyond their existing fan base. Users benefit, too, from pages providing more relevant content. Pages that have been focused on gaining Likes without an engagement strategy to follow it will suffer from the disparity between the number of Likes and People Talking About This.

The engagement strategy is a challenge for all Facebook marketeers.

Take Sakae Sushi Facebook Page as an example. While the Page has been updated on a regular basis, their engagement model is extremely low.

From their Facebook Page, Sakae Sushi engagement rate only works out to 0.3% of Total Likes.

On the other, Ajisen recently launched its Ajisen Fan Club at all its 17 outlets and engagement has shot up to 23%.

Source: http://Facebook.com/ajisensg

The high engagement rate for Ajisen was most likely due to its recently launch Fan Club.

Customers are now enticed to join the Ajisen Fan Club with the promotions. Wrote Mashable, "Discounts and specials are definitely among the most popular ways of rewarding Facebook fans, says Ron Schott, senior strategist at the Spring Creek Group."

Customers join the Ajisen Fan Club by registering their mobile number on the given website and press the LIKE button at the same website.

After registering, to get the discount, the registered customers needs to give their mobile number to the cashier to verify them as a fan.

Beside the verification process, a wall post, with permission from the user, is generated on the news feed which friends can see. To extend the reach, this wall post is converted into sponsored stories. Sponsored stories are sponsored by the payment brands so merchants get them for free.

Example of a wall post converted into sponsored stories

One of the advantages of sponsored stories as it influences friends of fans.

As the wall post is linked to a status update on Ajisen Facebook Page, friends can click onto the wall post/sponsored stories to to learn more about the brand.

Facebook estimates that each wall post and sponsored stories can reach out to 130 friends of fans. As the number of wall posts and sponsored stories increase, thousands of friends of fans can be influenced to find out more about the Ajisen brand on Facebook.

If you are interested to learn how to launch your Fan Club for free, visit http://taggo.me.

Singapore will soon exempt local operators, Singapore Pools and Turf Club, from online gambling ban and the sites will be ready in November 2016.

Ministry of Home Affairs explained that a complete ban on remote gambling drives demand and activities
underground, and may create larger incentives for criminal syndicates to
target Singapore."

Yet in a 2012 survey by the National Council on Problem Gambling (NCG) found that those who gamble online have the poorest control.

Source: https://app.msf.gov.sg/Portals/0/Summary/research/EDGD/Gambling%20participation%20survey%202011.pdf
For those who indulged in online gambling, 30.4% said they gambled for a longer period than they planned to, 33.3% gambled with more money than they planned and 29.2% gambled more frequently they planned to.
Will launching the online gambling sites be like opening a Pandora Box that will create more issues in the future?