CONTENT MARKETING STRATEGY How effective is your content marketing strategy compared with one year ago? How B2B Marketers Rate the Effectiveness of Their Content Marketing Strategy Compared With One Year Ago 46% 24% 23% 2% 0% 5% Much More Effective Somewhat More Effective About the Same as One Year Ago Somewhat Less Effective Much Less Effective Does Not Apply (program less than one year old) 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Base = Content marketers who have a content marketing strategy; aided list. SPONSORED BY 23