Profile

Graeme Pitt, MD of FGI Africa, an innovative data collection and reporting company, has for the past six years been working in a research and advisory capacity with companies and organisations in various stages of business maturity. His experience spans start-ups, established blue chip companies, donor-funding organisations, government parastatals, global research houses and esteemed business consultancies, covering 24 countries across the continent.

Pitt has worked with a diverse array of industries including Media, FMCG, Pharmaceutical, Agricultural, Financial Services, Retail and Social Sciences.

The Africa rising business paradigm has lost a certain amount of traction due to plummeting oil prices and economic pressure globally, with many businesses shifting focus to their local operations. There is, however, still immense potential for business growth on the African continent, but companies do not have the same scope for a trial-and-error approach and have to get it right the first time. This is where business-driven market research really comes into its own...