This is the second time that Vietnam tour operators have put up the cost of tours since April. Thuy said her company was facing difficulties because the price increase would make travelers look elsewhere.

In order to attract tourists, travel firms have signed agreements with foreign airlines such as Cambodia’s Angkor Airlines and Asiana Airlines of South Korea to offer promotions.

Lua Viet is concentrating on day-tours which tourists can travel easily and cheaply and the key markets, Thuy added.