Comments on: UI11: Landing Pages that Fail to Deliver on Promisehttps://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/
UIE\'s latest insights on the world of designSun, 04 Dec 2016 01:20:52 +0000hourly1https://wordpress.org/?v=4.5.3By: Steen Rasmussenhttps://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/comment-page-1/#comment-32903
Sun, 05 Nov 2006 09:38:13 +0000http://www.uie.com/brainsparks/?p=366#comment-32903Actually we have done some research on the subject and everytime the results are pretty much the same.

The higher the relevans between the ad and the landing page the better the outcome.

Logically of cause it also make sense too… The ad is the beginning of your story… everytime you interrupt or stray from the story the visitors have decided to hear – the higher the chance are of them leaving.

]]>By: nuzzaci links for 2006-10-21https://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/comment-page-1/#comment-30866
Sat, 21 Oct 2006 21:33:21 +0000http://www.uie.com/brainsparks/?p=366#comment-30866[…] UIE Brain Sparks Â» Blog Archive Â» UI11: Landing Pages that Fail to Deliver on Promise “and Bryan is telling us that, like a kiss, every banner ad is a promise. When you view a banner ad, it is setting expectations about what you should find at the other endâ€¦when you click it.” […]
]]>By: Mark Johnsonhttps://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/comment-page-1/#comment-29573
Thu, 12 Oct 2006 00:13:41 +0000http://www.uie.com/brainsparks/?p=366#comment-29573I agree completely with you. However, are there any numbers you can show to prove this point? I think one of the challenges in telling Online Marketing Managers this is that they say: “OK, but I have 250k keywords running. How much better will my campaigns get if I run 5 different pages for the 5 different types of keywords instead of run a single page for all 5.” Unless you can show them a big difference, they’ll prefer to play their numbers game.
]]>By: Sarven Capadislihttps://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/comment-page-1/#comment-29399
Tue, 10 Oct 2006 16:40:33 +0000http://www.uie.com/brainsparks/?p=366#comment-29399(you may delete this comment)