Identity Manual

Brand Identity, Visual Design

Personal Identity Design Challenge

Summer 2016 — 2 weeksSkills: Print, book, identity

Normally identity and logo design form part of an overall brand of a company or business, reflecting values and creating an emotional perception and attachment. However, I wanted to explore the challenge of designing a personal visual identity through an identity manual. One of the hardest challenges of self-branding is how do you summarize one's essence and design career into a single logo, especially if you are a student who is always evolving and just beginning a career? Through self-reflection and analysis, the following is my attempt at defining a visual system that communicates my current values as a designer.