The installation was a spectacular pop-up book occupying an area roughly the size of two tennis courts. At 40’ high it was the world’s largest book - housed in a covered structure that took over three weeks to construct next to the Beverly Hilton Hotel.

The 'Book of New Zealand' was divided into four sets representing principal filming locations from The Hobbit: The Desolation of Smaug - Hidden Bay (Turoa, Ohakune), Forest River (Pelorus River, Marlborough), Lake-town (Lake Pukaki, Mt Mt Cook), and Beorn’s House (Paradise, Queenstown)