SpinWeb Bloghttps://blog.spinweb.net
Level up your corporate website with enterprise level design and digital marketing.en-usTue, 12 Sep 2017 16:00:01 GMT2017-09-12T16:00:01Zen-usSample Webinar Script and Agenda Template for Businesses in 2017https://blog.spinweb.net/a-sample-webinar-script-and-agenda-for-businesses
<em style="background-color: transparent;"><strong><img src="https://blog.spinweb.net/hs-fs/hubfs/watching-webinar.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=watching-webinar.jpg" alt="watching-webinar.jpg" width="1024" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;"><br><br>This post was originally published in December 2015. We've updated it for webinar best practices for business in 2017.<br><br></strong></em>
<p><a href="/how-to-plan-and-execute-a-webinar">Webinars</a>&nbsp;or webcasts are a powerful lead generation tool in your digital marketing program. As a middle of the funnel offer, a webcast is more personal than an article or ebook and help potential clients get to know your company before having a sales conversation.</p>
<p>Many of our clients have started webinar programs with much success, and others express hesitation for how to get started. We're often asked for a script or an agenda to help the<span style="background-color: transparent;">m structure it properly. A script is very useful if you've never hosted a webinar before and so we're providing one here.&nbsp;</span></p>
<p><span style="background-color: transparent;">But first, let's review some <a href="/how-to-plan-and-execute-a-webinar">best practices for how to host a webinar</a>.</span></p>
<ol>
<li><span style="background-color: transparent;">Use data to select a compelling and specific topic.&nbsp;</span></li>
<li><span style="background-color: transparent;">Choose a presenter who is a subject matter expert and an engaging speaker.</span></li>
<li><span style="background-color: transparent;">Build a visually interesting slide deck.</span></li>
<li><span style="background-color: transparent;">Set up and schedule your webinar.</span></li>
<li><span style="background-color: transparent;">Integrate registration with your CRM/database so you can automate capture of leads.</span></li>
<li>Promote.</li>
<li><span style="background-color: transparent;">Present (see below for script).</span></li>
<li>Follow up!</li>
</ol>
<h2>Sample Webinar Introduction Script and Template</h2>
<p>So without further ado, here is a sample webinar script and template that you can use to present your own webinars. This script assumes that the webinar will involve two people: a host and a presenter.</p><em style="background-color: transparent;"><strong><img src="https://blog.spinweb.net/hs-fs/hubfs/watching-webinar.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=watching-webinar.jpg" alt="watching-webinar.jpg" width="1024" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;"><br><br>This post was originally published in December 2015. We've updated it for webinar best practices for business in 2017.<br><br></strong></em>
<p><a href="/how-to-plan-and-execute-a-webinar">Webinars</a>&nbsp;or webcasts are a powerful lead generation tool in your digital marketing program. As a middle of the funnel offer, a webcast is more personal than an article or ebook and help potential clients get to know your company before having a sales conversation.</p>
<p>Many of our clients have started webinar programs with much success, and others express hesitation for how to get started. We're often asked for a script or an agenda to help the<span style="background-color: transparent;">m structure it properly. A script is very useful if you've never hosted a webinar before and so we're providing one here.&nbsp;</span></p>
<p><span style="background-color: transparent;">But first, let's review some <a href="/how-to-plan-and-execute-a-webinar">best practices for how to host a webinar</a>.</span></p>
<ol>
<li><span style="background-color: transparent;">Use data to select a compelling and specific topic.&nbsp;</span></li>
<li><span style="background-color: transparent;">Choose a presenter who is a subject matter expert and an engaging speaker.</span></li>
<li><span style="background-color: transparent;">Build a visually interesting slide deck.</span></li>
<li><span style="background-color: transparent;">Set up and schedule your webinar.</span></li>
<li><span style="background-color: transparent;">Integrate registration with your CRM/database so you can automate capture of leads.</span></li>
<li>Promote.</li>
<li><span style="background-color: transparent;">Present (see below for script).</span></li>
<li>Follow up!</li>
</ol>
<h2>Sample Webinar Introduction Script and Template</h2>
<p>So without further ado, here is a sample webinar script and template that you can use to present your own webinars. This script assumes that the webinar will involve two people: a host and a presenter.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fa-sample-webinar-script-and-agenda-for-businesses&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">webinarTue, 12 Sep 2017 16:00:00 GMTmichael@spinweb.net (Michael Reynolds)https://blog.spinweb.net/a-sample-webinar-script-and-agenda-for-businesses2017-09-12T16:00:00Z4 Specific Tactics for Using Comparative SEO Data to Outsmart the Competitionhttps://blog.spinweb.net/4-tactics-for-using-competitions-data-to-improve-seo
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/man-playing-chess.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=man-playing-chess.jpg" alt="man-playing-chess.jpg" width="1024" style="width: 1024px;"></p>
<p>It's time to get into the nitty gritty of your next SEO moves. You'll need to gather some advanced weaponry if you want to get serious about using competition data to improve&nbsp;SEO. &nbsp;Are you up to the challenge?</p>
<p>Most of the time, people stop at the obvious questions. Who's ranking #1 for my keywords? What are the top pages on my competitors' domain? You might look at Google Analytics or something more advanced like Moz. But why stop there when you can dig deeper and get some very specific direction on improving SEO?</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/man-playing-chess.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=man-playing-chess.jpg" alt="man-playing-chess.jpg" width="1024" style="width: 1024px;"></p>
<p>It's time to get into the nitty gritty of your next SEO moves. You'll need to gather some advanced weaponry if you want to get serious about using competition data to improve&nbsp;SEO. &nbsp;Are you up to the challenge?</p>
<p>Most of the time, people stop at the obvious questions. Who's ranking #1 for my keywords? What are the top pages on my competitors' domain? You might look at Google Analytics or something more advanced like Moz. But why stop there when you can dig deeper and get some very specific direction on improving SEO?</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2F4-tactics-for-using-competitions-data-to-improve-seo&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">googleseocompetitorMon, 31 Jul 2017 13:12:41 GMThttps://blog.spinweb.net/4-tactics-for-using-competitions-data-to-improve-seo2017-07-31T13:12:41ZAllison GibbsHow to Successfully Migrate from Salesforce to HubSpot CRMhttps://blog.spinweb.net/how-to-successfully-migrate-from-salesforce-to-hubspot-crm
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/migrating-whales.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=migrating-whales.jpg" alt="migrating-whales.jpg" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;" width="1024"><br>A good CRM is one of our best sales tools. It's important to choose the right one for you and your team. If you're planning to leave Salesforce and make the switch to HubSpot CRM you can skip right to Step 2 where we dive into details of how to do the migration!</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/migrating-whales.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=migrating-whales.jpg" alt="migrating-whales.jpg" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;" width="1024"><br>A good CRM is one of our best sales tools. It's important to choose the right one for you and your team. If you're planning to leave Salesforce and make the switch to HubSpot CRM you can skip right to Step 2 where we dive into details of how to do the migration!</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fhow-to-successfully-migrate-from-salesforce-to-hubspot-crm&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">salescrmMon, 12 Jun 2017 14:38:38 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/how-to-successfully-migrate-from-salesforce-to-hubspot-crm2017-06-12T14:38:38ZNew vs. Old: Traditional Marketing for the Modern Buyerhttps://blog.spinweb.net/new-vs.-old-traditional-marketing-for-the-modern-buyer
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_164248727.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_164248727.jpg" alt="shutterstock_164248727.jpg" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;" width="1024"></p>
<p>If you're a marketer in the B2B sphere, like we are, you may hear a nagging voice in your head that goes something like this:</p>
<p>"It's all about DISRUPTING now, so we have to do that! Why aren't we disrupting? Everyone's saying multi-channel distribution channels, are we distributing on all the multi-channels? Oh my god, everyone's on SnapChat and WhatsApp and WeChat. Gotta do that, too. OK gang, time to disrupt the multi-channel distribution channels ASAP on SnapChat and WhatsApp and also Slack is the new email. It's all happening now!" Then your head explodes.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_164248727.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_164248727.jpg" alt="shutterstock_164248727.jpg" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;" width="1024"></p>
<p>If you're a marketer in the B2B sphere, like we are, you may hear a nagging voice in your head that goes something like this:</p>
<p>"It's all about DISRUPTING now, so we have to do that! Why aren't we disrupting? Everyone's saying multi-channel distribution channels, are we distributing on all the multi-channels? Oh my god, everyone's on SnapChat and WhatsApp and WeChat. Gotta do that, too. OK gang, time to disrupt the multi-channel distribution channels ASAP on SnapChat and WhatsApp and also Slack is the new email. It's all happening now!" Then your head explodes.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fnew-vs.-old-traditional-marketing-for-the-modern-buyer&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">inbound marketingdigital marketingTue, 16 May 2017 13:00:00 GMThttps://blog.spinweb.net/new-vs.-old-traditional-marketing-for-the-modern-buyer2017-05-16T13:00:00ZAllison GibbsHow to Create a Fundraising Email Workflow to Donorshttps://blog.spinweb.net/how-to-create-a-fundraising-email-workflow-to-donors
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/images/blog/workflow-colorful-gears-on-white.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=workflow-colorful-gears-on-white.jpg" alt="workflow-colorful-gears-on-white.jpg" style="width: 1024px;" width="1024"></p>
<p>An email workflow is a series of steps and actions that you can automate to make your email marketing and fundraising more effective and efficient. A workflow isn't just a "one and done" email blast or campaign. For the purpose of this post, you'll want to think about the entire flow of the email series, your goals, how many emails you want to send, and the end goal or action that you want your donors, members or contacts to make. If you're familiar with the business marketing concept of "<a href="/what-is-a-lead-nurturing-campaign">lead nurturing</a>" you can think of it like that—<strong>donor nurturing</strong>.</p>
<p>If you're fortunate enough to have a robust automated marketing platform, you can get super detailed with your workflow. If not, no problem. You can use various tools and systems to piece together a cohesive email workflow that can be tracked, measured and analyzed. It will take a little more time and resources, but it can be done.</p>
<p>So, let's get started planning and creating a fundraising workflow to your donors.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/images/blog/workflow-colorful-gears-on-white.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=workflow-colorful-gears-on-white.jpg" alt="workflow-colorful-gears-on-white.jpg" style="width: 1024px;" width="1024"></p>
<p>An email workflow is a series of steps and actions that you can automate to make your email marketing and fundraising more effective and efficient. A workflow isn't just a "one and done" email blast or campaign. For the purpose of this post, you'll want to think about the entire flow of the email series, your goals, how many emails you want to send, and the end goal or action that you want your donors, members or contacts to make. If you're familiar with the business marketing concept of "<a href="/what-is-a-lead-nurturing-campaign">lead nurturing</a>" you can think of it like that—<strong>donor nurturing</strong>.</p>
<p>If you're fortunate enough to have a robust automated marketing platform, you can get super detailed with your workflow. If not, no problem. You can use various tools and systems to piece together a cohesive email workflow that can be tracked, measured and analyzed. It will take a little more time and resources, but it can be done.</p>
<p>So, let's get started planning and creating a fundraising workflow to your donors.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fhow-to-create-a-fundraising-email-workflow-to-donors&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">nonprofitsMon, 10 Apr 2017 12:09:00 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/how-to-create-a-fundraising-email-workflow-to-donors2017-04-10T12:09:00ZOur Podcast Hardware/Software Shopping Listhttps://blog.spinweb.net/our-podcast-hardware/software-shopping-list
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/images/blog/mr-spinradio.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=mr-spinradio.jpg" title="mr-spinradio.jpg" width="1024" style="display: block; margin-left: auto; margin-right: auto; width: 1024px;"></p>
<p>As you may know, SpinWeb delivers a weekly <a href="https://www.spinweb.net/spinradio">digital marketing podcast</a> called SpinRadio. It's designed for marketing directors and CMOs and provides a weekly update with trends and insights in digital marketing.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/images/blog/mr-spinradio.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=mr-spinradio.jpg" title="mr-spinradio.jpg" width="1024" style="display: block; margin-left: auto; margin-right: auto; width: 1024px;"></p>
<p>As you may know, SpinWeb delivers a weekly <a href="https://www.spinweb.net/spinradio">digital marketing podcast</a> called SpinRadio. It's designed for marketing directors and CMOs and provides a weekly update with trends and insights in digital marketing.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Four-podcast-hardware%2Fsoftware-shopping-list&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">PodcastMon, 03 Apr 2017 17:31:26 GMTmichael@spinweb.net (Michael Reynolds)https://blog.spinweb.net/our-podcast-hardware/software-shopping-list2017-04-03T17:31:26ZThe Best Entry-Level Nonprofit Online Donation Services for 2017https://blog.spinweb.net/the-best-online-donation-software-platforms-for-2017
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/give.jpg?t=1505919515182&amp;width=840&amp;height=440&amp;cos_cdn=1&amp;name=give.jpg" alt="give.jpg" width="840" height="440"></p>
<p>If you're involved in a new nonprofit, professional association, church, or an older organization that hasn't made the leap to accepting donations online, this post is for you!</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/give.jpg?t=1505919515182&amp;width=840&amp;height=440&amp;cos_cdn=1&amp;name=give.jpg" alt="give.jpg" width="840" height="440"></p>
<p>If you're involved in a new nonprofit, professional association, church, or an older organization that hasn't made the leap to accepting donations online, this post is for you!</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fthe-best-online-donation-software-platforms-for-2017&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">nonprofitsMon, 06 Mar 2017 19:18:00 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/the-best-online-donation-software-platforms-for-20172017-03-06T19:18:00ZWhat Happens to My Website During a Redesign?https://blog.spinweb.net/what-happens-to-my-website-during-a-redesign
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/colorful-building-blocks.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=colorful-building-blocks.jpg" alt="colorful-building-blocks.jpg" width="1024" style="width: 1024px;"></p>
<p>Answering frequently asked questions is one of the things we do here. And one question we hear is this: what will happen to my current website while the new one is being built?</p>
<p>We've got a short answer and a long answer.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/colorful-building-blocks.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=colorful-building-blocks.jpg" alt="colorful-building-blocks.jpg" width="1024" style="width: 1024px;"></p>
<p>Answering frequently asked questions is one of the things we do here. And one question we hear is this: what will happen to my current website while the new one is being built?</p>
<p>We've got a short answer and a long answer.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fwhat-happens-to-my-website-during-a-redesign&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">web designcorporate website designThu, 02 Feb 2017 19:03:00 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/what-happens-to-my-website-during-a-redesign2017-02-02T19:03:00ZReview: Google Analytics Mobile Apphttps://blog.spinweb.net/review-google-analytics-mobile-app
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/bangin-new-phone.jpg?t=1505919515182&amp;width=933&amp;height=489&amp;cos_cdn=1&amp;name=bangin-new-phone.jpg" alt="bangin-new-phone.jpg" width="933" height="489"></p>
<p>If you're like me, you may be discovering the joys of upgrading from a dusty iPhone 5 to a deluxe iPhone 7 Plus with 128G of space. I ran the bare minimum of apps on my old crusty phone, and now I'm installing all the apps I've ever wanted. #blessed</p>
<p>Including Google Analytics— yes, you heard me—website analytics on my phone.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/bangin-new-phone.jpg?t=1505919515182&amp;width=933&amp;height=489&amp;cos_cdn=1&amp;name=bangin-new-phone.jpg" alt="bangin-new-phone.jpg" width="933" height="489"></p>
<p>If you're like me, you may be discovering the joys of upgrading from a dusty iPhone 5 to a deluxe iPhone 7 Plus with 128G of space. I ran the bare minimum of apps on my old crusty phone, and now I'm installing all the apps I've ever wanted. #blessed</p>
<p>Including Google Analytics— yes, you heard me—website analytics on my phone.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Freview-google-analytics-mobile-app&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">googleanalyticsGoogle AppsTue, 10 Jan 2017 14:36:00 GMThttps://blog.spinweb.net/review-google-analytics-mobile-app2017-01-10T14:36:00ZAllison GibbsHow to Identify and Optimize High-Impact Website Pageshttps://blog.spinweb.net/how-to-identify-and-optimize-high-impact-website-pages
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/microscope.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=microscope.jpg" alt="microscope.jpg" width="1024" style="width: 1024px;"></p>
<p>Think quick—without looking it up, can you tell me the top 10 performing pages on your website?</p>
<p>You may have thousands of pages on your website, but only a small fraction of those pages get the most traffic or&nbsp;make the biggest impact for your business. So, how are you using those pages to your advantage?</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/microscope.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=microscope.jpg" alt="microscope.jpg" width="1024" style="width: 1024px;"></p>
<p>Think quick—without looking it up, can you tell me the top 10 performing pages on your website?</p>
<p>You may have thousands of pages on your website, but only a small fraction of those pages get the most traffic or&nbsp;make the biggest impact for your business. So, how are you using those pages to your advantage?</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fhow-to-identify-and-optimize-high-impact-website-pages&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">seowebsiteTue, 03 Jan 2017 14:30:00 GMThttps://blog.spinweb.net/how-to-identify-and-optimize-high-impact-website-pages2017-01-03T14:30:00ZAllison GibbsFavorite Things and Best of 2016https://blog.spinweb.net/favorite-things-and-best-of-2016
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/DeathtoStock_QuietFrontier-11.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=DeathtoStock_QuietFrontier-11.jpg" alt="DeathtoStock_QuietFrontier-11.jpg" width="1024" style="width: 1024px;"></p>
<p>We asked you all to share&nbsp;your favorite things of 2016 with us—favorite book, Netflix series, podcast and more. The following are submissions from our readers, clients, team members and SpinRadio listeners. Thanks for sending us your recommendations and we wish you all a happy and successful new year in 2017! Climb mountains.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/DeathtoStock_QuietFrontier-11.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=DeathtoStock_QuietFrontier-11.jpg" alt="DeathtoStock_QuietFrontier-11.jpg" width="1024" style="width: 1024px;"></p>
<p>We asked you all to share&nbsp;your favorite things of 2016 with us—favorite book, Netflix series, podcast and more. The following are submissions from our readers, clients, team members and SpinRadio listeners. Thanks for sending us your recommendations and we wish you all a happy and successful new year in 2017! Climb mountains.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Ffavorite-things-and-best-of-2016&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">funWed, 28 Dec 2016 00:30:00 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/favorite-things-and-best-of-20162016-12-28T00:30:00ZIs Your Definition of a Lead Outdated?https://blog.spinweb.net/is-your-definition-of-a-lead-outdated
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/old-typewriter-laptop.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=old-typewriter-laptop.jpg" alt="old-typewriter-laptop.jpg" width="1024" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;"></p>
<p>Lead generation starts with a good definition. Sales and marketing have to work together to agree on an important question: what is a lead?&nbsp;</p>
<p>But what if one or both parties are working from an&nbsp;outdated definition of a lead? That could spell trouble and missed opportunities.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/old-typewriter-laptop.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=old-typewriter-laptop.jpg" alt="old-typewriter-laptop.jpg" width="1024" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;"></p>
<p>Lead generation starts with a good definition. Sales and marketing have to work together to agree on an important question: what is a lead?&nbsp;</p>
<p>But what if one or both parties are working from an&nbsp;outdated definition of a lead? That could spell trouble and missed opportunities.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fis-your-definition-of-a-lead-outdated&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">marketingsalesTue, 20 Dec 2016 19:30:00 GMThttps://blog.spinweb.net/is-your-definition-of-a-lead-outdated2016-12-20T19:30:00ZAllison Gibbs4 Steps to Perform a Website Audit & Present Your Findings [Toolkit]https://blog.spinweb.net/steps-to-audit-your-website-and-present-your-findings
<p><em><img src="https://blog.spinweb.net/hs-fs/hubfs/wooden_toolbox.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=wooden_toolbox.jpg" alt="wooden_toolbox.jpg" width="1024" style="width: 1024px;"></em></p>
<p><em>Our <a href="https://go.spinweb.net/corporate-website-self-audit-kit">Website Self-Audit Kit</a> continues to be the most popular resource&nbsp;on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.</em></p>
<p>'Tis the season for&nbsp;reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis.&nbsp;</p><p><em><img src="https://blog.spinweb.net/hs-fs/hubfs/wooden_toolbox.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=wooden_toolbox.jpg" alt="wooden_toolbox.jpg" width="1024" style="width: 1024px;"></em></p>
<p><em>Our <a href="https://go.spinweb.net/corporate-website-self-audit-kit">Website Self-Audit Kit</a> continues to be the most popular resource&nbsp;on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.</em></p>
<p>'Tis the season for&nbsp;reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis.&nbsp;</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fsteps-to-audit-your-website-and-present-your-findings&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">marketingseowebsiteweb designThu, 15 Dec 2016 18:30:00 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/steps-to-audit-your-website-and-present-your-findings2016-12-15T18:30:00ZThe Key to Increasing Traffic is Not Just SEOhttps://blog.spinweb.net/the-key-to-increasing-traffic-is-not-just-seo
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/london-cafe.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=london-cafe.jpg" alt="london-cafe.jpg" width="1024" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;"><em><span style="font-size: 12px;"><a class="secondary" href="https://www.shutterstock.com/gallery-524773p1.html">Thinglass</a> / <a class="secondary" href="https://www.shutterstock.com/editorial">Shutterstock.com</a></span></em><br>You've probably heard that Search Engine Optimization, or SEO, is the secret to increasing traffic to your website. While SEO is&nbsp;a necessary practice, it's&nbsp;certainly not the only game in town. &nbsp;</p>
<p>Imagine your favorite corner cafe&nbsp;(or if you're like project manager&nbsp;<a href="https://www.spinweb.net/heather-lyon">Heather Lyon</a>, the&nbsp;nearest Starbucks). What draws you back to that place? Is it a cozy atmosphere, amazing food or coffee, a rewards program, a good deal, the people ... or all of the above? Your website, blog, email and social media strategies can create an experience that brings first-time visitors coming back for more. But how do you create that kind of environment for your audience? You have to do more than just knowing the right keywords.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/london-cafe.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=london-cafe.jpg" alt="london-cafe.jpg" width="1024" style="width: 1024px; display: block; margin-left: auto; margin-right: auto;"><em><span style="font-size: 12px;"><a class="secondary" href="https://www.shutterstock.com/gallery-524773p1.html">Thinglass</a> / <a class="secondary" href="https://www.shutterstock.com/editorial">Shutterstock.com</a></span></em><br>You've probably heard that Search Engine Optimization, or SEO, is the secret to increasing traffic to your website. While SEO is&nbsp;a necessary practice, it's&nbsp;certainly not the only game in town. &nbsp;</p>
<p>Imagine your favorite corner cafe&nbsp;(or if you're like project manager&nbsp;<a href="https://www.spinweb.net/heather-lyon">Heather Lyon</a>, the&nbsp;nearest Starbucks). What draws you back to that place? Is it a cozy atmosphere, amazing food or coffee, a rewards program, a good deal, the people ... or all of the above? Your website, blog, email and social media strategies can create an experience that brings first-time visitors coming back for more. But how do you create that kind of environment for your audience? You have to do more than just knowing the right keywords.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fthe-key-to-increasing-traffic-is-not-just-seo&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">seocontenttrafficTue, 13 Dec 2016 14:26:55 GMTnikki@spinweb.net (Nikki Jasper)https://blog.spinweb.net/the-key-to-increasing-traffic-is-not-just-seo2016-12-13T14:26:55ZMust Have Digital Marketing Apps for 2017https://blog.spinweb.net/must-have-digital-marketing-apps-for-2017
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_321884942.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_321884942.jpg" alt="shutterstock_321884942.jpg" width="1024" style="width: 1024px;"></p>
<p>We're huge fans of automating our processes. Automation allows us the time to do more cool stuff, like create videos, podcasts, or live chats, and it makes it easier to do our day-to-day business as well. So, with this in mind, Michael, Abby, and Allison shared some of their favorite tools that help boost performance &nbsp;in marketing and sales&nbsp;on <a href="https://www.spinweb.net/our-favorite-digital-marketing-tools-for-2017">a recent episode of SpinRadio</a>. Here's a breakdown of the tools that could be game changers&nbsp;for you in 2017.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_321884942.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_321884942.jpg" alt="shutterstock_321884942.jpg" width="1024" style="width: 1024px;"></p>
<p>We're huge fans of automating our processes. Automation allows us the time to do more cool stuff, like create videos, podcasts, or live chats, and it makes it easier to do our day-to-day business as well. So, with this in mind, Michael, Abby, and Allison shared some of their favorite tools that help boost performance &nbsp;in marketing and sales&nbsp;on <a href="https://www.spinweb.net/our-favorite-digital-marketing-tools-for-2017">a recent episode of SpinRadio</a>. Here's a breakdown of the tools that could be game changers&nbsp;for you in 2017.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fmust-have-digital-marketing-apps-for-2017&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">appsdigital marketingThu, 08 Dec 2016 14:58:48 GMTnikki@spinweb.net (Nikki Jasper)https://blog.spinweb.net/must-have-digital-marketing-apps-for-20172016-12-08T14:58:48ZLinkedIn Company Page Best Practices for Image Size, Dimension, and Formathttps://blog.spinweb.net/linkedin-company-page-best-practices-for-image-size-dimension-and-format
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/LinkedIn_infographic/linked-in-tablet.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=linked-in-tablet.jpg" alt="linked-in-tablet.jpg" width="1024" style="width: 1024px;"><span style="font-size: 12px;"><em><a class="secondary" href="https://www.shutterstock.com/gallery-676789p1.html">Roman Pyshchyk</a> / <a class="secondary" href="https://www.shutterstock.com/editorial">Shutterstock.com</a></em></span></p>
<p>You know that <a href="https://blog.spinweb.net/linkedin-qa-pulse-sponsored-content-and-more">LinkedIn is a great way to generate and foster professional connections with others in your industry</a>, but have you put much thought into your company's LinkedIn page?</p>
<p>Obviously, you want to put your best foot forward when you're representing your organization, and ensuring that your images are sized properly will lend an air of polish to your Company Page. If you're not sure which image sizes are considered standard, that's okay— we're here to help.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/LinkedIn_infographic/linked-in-tablet.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=linked-in-tablet.jpg" alt="linked-in-tablet.jpg" width="1024" style="width: 1024px;"><span style="font-size: 12px;"><em><a class="secondary" href="https://www.shutterstock.com/gallery-676789p1.html">Roman Pyshchyk</a> / <a class="secondary" href="https://www.shutterstock.com/editorial">Shutterstock.com</a></em></span></p>
<p>You know that <a href="https://blog.spinweb.net/linkedin-qa-pulse-sponsored-content-and-more">LinkedIn is a great way to generate and foster professional connections with others in your industry</a>, but have you put much thought into your company's LinkedIn page?</p>
<p>Obviously, you want to put your best foot forward when you're representing your organization, and ensuring that your images are sized properly will lend an air of polish to your Company Page. If you're not sure which image sizes are considered standard, that's okay— we're here to help.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Flinkedin-company-page-best-practices-for-image-size-dimension-and-format&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">linkedinsocial mediaTue, 06 Dec 2016 19:30:00 GMTnikki@spinweb.net (Nikki Jasper)https://blog.spinweb.net/linkedin-company-page-best-practices-for-image-size-dimension-and-format2016-12-06T19:30:00ZLonger Term Engagement vs. Website Projecthttps://blog.spinweb.net/long-term-engagement-vs-website-project
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/paper-cranes.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=paper-cranes.jpg" alt="paper-cranes.jpg" width="1024" style="width: 1024px;"></p>
<p>If you feel a sense of dread at the thought of redesigning your website, we get it. The prospect of making huge changes is overwhelming at best, no matter how prepared you think you might be. Let's look at the latest trend in&nbsp;website development—hopefully we can show you that it doesn't have to be terrifying to make (possibly long-overdue) changes to your organization's website.&nbsp;</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/paper-cranes.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=paper-cranes.jpg" alt="paper-cranes.jpg" width="1024" style="width: 1024px;"></p>
<p>If you feel a sense of dread at the thought of redesigning your website, we get it. The prospect of making huge changes is overwhelming at best, no matter how prepared you think you might be. Let's look at the latest trend in&nbsp;website development—hopefully we can show you that it doesn't have to be terrifying to make (possibly long-overdue) changes to your organization's website.&nbsp;</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Flong-term-engagement-vs-website-project&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">web designdevelopmentproject managementFri, 02 Dec 2016 18:30:00 GMThttps://blog.spinweb.net/long-term-engagement-vs-website-project2016-12-02T18:30:00ZAllison Gibbs4 Steps to Incorporate New Marketing Tactics Into Current Strategyhttps://blog.spinweb.net/how-to-incorporate-new-tactics-without-sacrificing-current-tactics
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/puzzle.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=puzzle.jpg" alt="puzzle.jpg" width="1024" style="width: 1024px;"></p>
<p>As the year comes to a close, many marketers find themselves reassessing their strategies. What worked? What didn't? And what can I&nbsp;add to the mix to improve things in the coming year?&nbsp;</p>
<p>While we're big fans of innovation, you don't need to completely scrap everything you're doing to make space for the new. By following these steps, you can add new and&nbsp;innovative tactics to your current&nbsp;winning strategy, without sacrificing what is&nbsp;working.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/puzzle.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=puzzle.jpg" alt="puzzle.jpg" width="1024" style="width: 1024px;"></p>
<p>As the year comes to a close, many marketers find themselves reassessing their strategies. What worked? What didn't? And what can I&nbsp;add to the mix to improve things in the coming year?&nbsp;</p>
<p>While we're big fans of innovation, you don't need to completely scrap everything you're doing to make space for the new. By following these steps, you can add new and&nbsp;innovative tactics to your current&nbsp;winning strategy, without sacrificing what is&nbsp;working.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fhow-to-incorporate-new-tactics-without-sacrificing-current-tactics&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">processproject managementdigital marketingTue, 29 Nov 2016 15:01:57 GMThttps://blog.spinweb.net/how-to-incorporate-new-tactics-without-sacrificing-current-tactics2016-11-29T15:01:57ZAllison GibbsTop Performers & Applying Sports Psychology to the Workplacehttps://blog.spinweb.net/be-a-top-performer-applying-sports-psychology-to-the-workplace
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_125447459.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_125447459.jpg" alt="shutterstock_125447459.jpg" width="1024" style="width: 1024px;"></p>
<p>If you're sitting around today, feeling stuffed with turkey and mashed potatoes, the last thing on your mind might be getting into shape. That's OK, because today we're talking about getting your <strong><em>head </em></strong>in the game. (There will be no mention of pushups or burpees.)</p>
<p>So relax, watch a football game, read this post and perhaps ponder the lessons that sports psychology can offer to everyday Joes like us.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_125447459.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_125447459.jpg" alt="shutterstock_125447459.jpg" width="1024" style="width: 1024px;"></p>
<p>If you're sitting around today, feeling stuffed with turkey and mashed potatoes, the last thing on your mind might be getting into shape. That's OK, because today we're talking about getting your <strong><em>head </em></strong>in the game. (There will be no mention of pushups or burpees.)</p>
<p>So relax, watch a football game, read this post and perhaps ponder the lessons that sports psychology can offer to everyday Joes like us.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fbe-a-top-performer-applying-sports-psychology-to-the-workplace&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">productivityFri, 25 Nov 2016 15:00:00 GMTheather@spinweb.net (Heather Lyon)https://blog.spinweb.net/be-a-top-performer-applying-sports-psychology-to-the-workplace2016-11-25T15:00:00Z8 Creative Sponsorship Packages for Your Next Eventhttps://blog.spinweb.net/6-creative-sponsorship-packages
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/event-presentation.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=event-presentation.jpg" alt="event-presentation.jpg" width="1024" style="width: 1024px;"></p>
<p>In the not too distant past, having someone sponsor your event meant they contributed funds and, in return, you put their logo on your marketing material. Perhaps you might put a flashy web banner&nbsp;on your website—<em>Thanks to our Gold Level Sponsor, Acme Corp! </em></p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/event-presentation.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=event-presentation.jpg" alt="event-presentation.jpg" width="1024" style="width: 1024px;"></p>
<p>In the not too distant past, having someone sponsor your event meant they contributed funds and, in return, you put their logo on your marketing material. Perhaps you might put a flashy web banner&nbsp;on your website—<em>Thanks to our Gold Level Sponsor, Acme Corp! </em></p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2F6-creative-sponsorship-packages&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">eventsnonprofitsTue, 22 Nov 2016 19:30:00 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/6-creative-sponsorship-packages2016-11-22T19:30:00ZIs It Bad for SEO to Use a Subdomain for Your Blog?https://blog.spinweb.net/is-it-bad-for-seo-to-use-a-subdomain-for-your-blog
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/url-browser-domain.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=url-browser-domain.jpg" alt="url-browser-domain.jpg" width="1024" style="width: 1024px;"></p>
<p>If you're responsible for promoting your organization, you've likely thought about Search Engine Optimization, or SEO.</p>
<p>The topic of SEO seems to be top of mind for just about everyone we work with. There is a lot of good information available about SEO (like our <a href="https://go.spinweb.net/back-to-basics-seo-for-marketers-cheat-sheet">SEO Cheat Sheet</a>, for example!) but&nbsp;unfortunately, there are still some&nbsp;myths circulating. One of the more divisive&nbsp;myths is the "subdomain vs. subfolder" argument.</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/url-browser-domain.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=url-browser-domain.jpg" alt="url-browser-domain.jpg" width="1024" style="width: 1024px;"></p>
<p>If you're responsible for promoting your organization, you've likely thought about Search Engine Optimization, or SEO.</p>
<p>The topic of SEO seems to be top of mind for just about everyone we work with. There is a lot of good information available about SEO (like our <a href="https://go.spinweb.net/back-to-basics-seo-for-marketers-cheat-sheet">SEO Cheat Sheet</a>, for example!) but&nbsp;unfortunately, there are still some&nbsp;myths circulating. One of the more divisive&nbsp;myths is the "subdomain vs. subfolder" argument.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fis-it-bad-for-seo-to-use-a-subdomain-for-your-blog&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">seoFri, 18 Nov 2016 19:30:00 GMTmichael@spinweb.net (Michael Reynolds)https://blog.spinweb.net/is-it-bad-for-seo-to-use-a-subdomain-for-your-blog2016-11-18T19:30:00ZGold Nuggets from #Inbound2016https://blog.spinweb.net/gold-nuggets-from-inbound2016
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_504930898.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_504930898.jpg" alt="shutterstock_504930898.jpg" width="1024" style="width: 1024px;"></p>
<p>Last week, six of us from team SpinWeb traveled to Boston for HubSpot's annual conference, <a href="http://inbound.com/">Inbound 2016</a>. We had a fantastic time and we broadcast SpinRadio live at the Boston Convention Center.&nbsp;For those who weren't able to attend, below are our&nbsp;8 Gold Nuggets of Digital Marketing Wisdom from the event, or you can listen to the whole conversation on Inbound 2016&nbsp;happenings, our takeaways, inspiration and lessons on the live SpinRadio episode here:</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_504930898.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_504930898.jpg" alt="shutterstock_504930898.jpg" width="1024" style="width: 1024px;"></p>
<p>Last week, six of us from team SpinWeb traveled to Boston for HubSpot's annual conference, <a href="http://inbound.com/">Inbound 2016</a>. We had a fantastic time and we broadcast SpinRadio live at the Boston Convention Center.&nbsp;For those who weren't able to attend, below are our&nbsp;8 Gold Nuggets of Digital Marketing Wisdom from the event, or you can listen to the whole conversation on Inbound 2016&nbsp;happenings, our takeaways, inspiration and lessons on the live SpinRadio episode here:</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fgold-nuggets-from-inbound2016&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">inbound marketingdigital marketingMon, 14 Nov 2016 22:02:39 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/gold-nuggets-from-inbound20162016-11-14T22:02:39Z5 Examples of Projects You Should Streamlinehttps://blog.spinweb.net/5-examples-of-projects-you-should-streamline
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/zen-stones.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=zen-stones.jpg" alt="zen-stones.jpg" width="1024" style="width: 1024px;"></p>
<p>What are the routine projects that you and your team complete each week, month, quarter? Have you considered the most efficient ways to run&nbsp;them? Would you like to have more time marketing, and less time managing?</p>
<p>At SpinWeb, we're always on the lookout&nbsp;for new tools or processes to achieve worklife&nbsp;zen—whether that's a better project management system or an entirely new method of <a href="/how-to-run-an-agile-digital-marketing-strategy-spinradio-e75">delivering services.</a></p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/zen-stones.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=zen-stones.jpg" alt="zen-stones.jpg" width="1024" style="width: 1024px;"></p>
<p>What are the routine projects that you and your team complete each week, month, quarter? Have you considered the most efficient ways to run&nbsp;them? Would you like to have more time marketing, and less time managing?</p>
<p>At SpinWeb, we're always on the lookout&nbsp;for new tools or processes to achieve worklife&nbsp;zen—whether that's a better project management system or an entirely new method of <a href="/how-to-run-an-agile-digital-marketing-strategy-spinradio-e75">delivering services.</a></p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2F5-examples-of-projects-you-should-streamline&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Thu, 10 Nov 2016 14:30:00 GMTstephanie@spinweb.net (Stephanie Fisher)https://blog.spinweb.net/5-examples-of-projects-you-should-streamline2016-11-10T14:30:00ZWebsite Security 101https://blog.spinweb.net/website-security-101
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_190449881.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_190449881.jpg" alt="Security" width="1024" style="width: 1024px;" title="Security"></p>
<p>You know that website security is important, but do you know how to make your website secure?&nbsp;</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/shutterstock_190449881.jpg?t=1505919515182&amp;width=1024&amp;cos_cdn=1&amp;name=shutterstock_190449881.jpg" alt="Security" width="1024" style="width: 1024px;" title="Security"></p>
<p>You know that website security is important, but do you know how to make your website secure?&nbsp;</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Fwebsite-security-101&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">securityWed, 09 Nov 2016 14:30:00 GMTchris@spinweb.net (Chris Antoine)https://blog.spinweb.net/website-security-1012016-11-09T14:30:00Z7 Tips for Formulating Fresh Content Ideashttps://blog.spinweb.net/tips-for-formulating-fresh-content-ideas
<p><img src="https://blog.spinweb.net/hs-fs/hubfs/lights-bulbs-ideas.jpg?t=1505919515182&amp;width=916&amp;height=480&amp;cos_cdn=1&amp;name=lights-bulbs-ideas.jpg" alt="lights-bulbs-ideas.jpg" width="916" height="480"></p>
<p>You sit at your keyboard and stare at the screen; your mind is a blank. You know you need to write engaging content that will draw people to your website, but what can you write about? Your idea well has run completely dry.&nbsp;</p>
<p>Fresh content is the cornerstone of digital marketing; <a href="https://blog.hubspot.com/marketing/blogging-frequency-benchmarks#sm.000y0s812seeekh101v1tztov5701">our friends at Hubspot</a> discovered that companies publishing 16&nbsp;or more blog posts per month get 3.5 times more traffic than companies publishing fewer than four posts per month. And if that's not sufficient motivation to blog more often, companies that post to their blogs frequently get 4.5 times more leads than those who rarely post. &nbsp;</p><p><img src="https://blog.spinweb.net/hs-fs/hubfs/lights-bulbs-ideas.jpg?t=1505919515182&amp;width=916&amp;height=480&amp;cos_cdn=1&amp;name=lights-bulbs-ideas.jpg" alt="lights-bulbs-ideas.jpg" width="916" height="480"></p>
<p>You sit at your keyboard and stare at the screen; your mind is a blank. You know you need to write engaging content that will draw people to your website, but what can you write about? Your idea well has run completely dry.&nbsp;</p>
<p>Fresh content is the cornerstone of digital marketing; <a href="https://blog.hubspot.com/marketing/blogging-frequency-benchmarks#sm.000y0s812seeekh101v1tztov5701">our friends at Hubspot</a> discovered that companies publishing 16&nbsp;or more blog posts per month get 3.5 times more traffic than companies publishing fewer than four posts per month. And if that's not sufficient motivation to blog more often, companies that post to their blogs frequently get 4.5 times more leads than those who rarely post. &nbsp;</p>
<img src="http://track.hubspot.com/__ptq.gif?a=165655&amp;k=14&amp;r=https%3A%2F%2Fblog.spinweb.net%2Ftips-for-formulating-fresh-content-ideas&amp;bu=https%253A%252F%252Fblog.spinweb.net&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">marketingcontentdigital marketingThu, 03 Nov 2016 13:30:00 GMTnikki@spinweb.net (Nikki Jasper)https://blog.spinweb.net/tips-for-formulating-fresh-content-ideas2016-11-03T13:30:00Z