Hours after users noticed that founder Mark Zuckerberg's messages were disappearing from their inboxes, the embattled tech company announced it will make the same feature available to regular users.

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Facebook will roll out an "unsend" feature for messages sent through the platform in the coming months, TechCrunch reports. Until then, it wasn't expected to retract any more of Zuckerberg's messages.

Facebook disclosed that the feature already exists — but that it's been reserved for Zuckerberg and his top employees.

Regular users can delete their sent messages, but the missives still remain in recipients' inboxes.

They should also appear in the downloadable file where users can see exactly what data the social network has on them, along with information used to target ads that has engulfed Facebook in its current scandal.

The reveal of the forthcoming feature could be intended to make it seem like Zuckerberg was a beta tester of the feature.

"We have discussed this feature several times," a Facebook spokesperson said in a statement to The Verge. "We will now be making a broader delete message feature available. This may take some time. And until this feature is ready, we will no longer be deleting any executive's messages. We should have done this sooner — and we're sorry that we did not," the statement read.

Facebook defended its limited roll out of the anticipated feature in a statement to TechCrunch Thursday.

"After Sony Pictures' emails were hacked in 2014 we made a number of changes to protect our executives' communications," the company said.

Facebook has been criticized for the way that it treats users' data since the Cambridge Analytica scandal. (MANAN VATSYAYANA/AFP/Getty Images)

"These included limiting the retention period for Mark's messages in Messenger. We did so in full compliance with our legal obligations to preserve messages."

No public disclosure had been made about the message removals until Thursday.

It was not immediately clear what was in conversations that were removed, though some messages with the embattled executive remain with users.

TechCrunch noted that previously leaked messages from the future billionaire, then a 19-year-old, saw him refer to users as "dumb f--ks" for giving him their data.

Zuckerberg has apologized for the comments, though they and message deletion has played into a crisis of trust for the network that has gathered information on its more than 2 billion users.

The crisis was sparked by revelations that Cambridge Analytica, a political consultancy that worked for President Trump, had harvested the data of up to 87 million users many without their consent.

Other information that people didn't "like" included that Facebook had access to the call logs for many Android phone users.

Zuckerberg has tried to put out the cyber wildfire and the #deleteFacebook movement with multiple media appearances, and pledged to put in digital rights protections that were coming into force anyway because of legislation from the European Union.

There have also been calls for American regulation of what has up to this point been a largely self-regulated industry, and the CEO is likely to face questions about that during testimony to Senate and House committees on Tuesday and Wednesday.