The IIC&M are going through a comprehensive re-branding campaign that includes a positive change of name to. This welcome name change accurately reflects why they exist, how they deliver an inclusive accreditation service, and what the benefits are – for everyone.

David Monro-Jones, COO said ‘As an independent not-for-profit organisation, run by coaches and mentors, with over 15 year’s accreditation expertise, we are an authority on accrediting professionals in our industry. We don’t have our own training course to promote, and we are not driven by shareholders. Therefore, our sole focus is to make sure every single step of the accreditation process directly benefits our members, including the hiring public’.

David goes on to say ‘These changes are long over-due and are in direct response to demands for a website that represents our international members, an accreditation process that is more inclusive, vigorous and representative of high-impact practice and last but not least,we’re addressing the number one reason why more than 50% of businesses fail in the first year – we are launching a practical business programme called The Business of Coaching; a free monthly educational module which is linked to a member’s CPD, which means when practitioner’s up-grade their accreditation status, they’ll also have the opportunity to further develop relevant business skills to support their clients. This level of value added support is unprecedented, and will go a long way to plugging the much needed gap between skills and business acumen’.

The difference between certification and accreditation is often misunderstood:

ü Accreditation is verification related to demonstration of competence to carry out specific tasks.

So accreditation is higher than certification, for example, students receive degrees, a type of certification, but it’s the university that has their courses accredited – often the reason why a student will select one university over another that does not have an accredited programme.

Increasingly, the public are demanding to work with accredited professionals, it’s a key differentiator in choosing an expert, so make sure you stand out in the sea of sameness by becoming accredited now by visiting www.coach-accreditation.services