Top LatAm Entertainment Sites: YouTube Leads by a Landslide, Netflix and Spotify Follow

What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in December 2017.Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In December 2017, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 entertainment websites in Latin America

December 2017

Total Audience, Home & Work, PC/Laptop

Total Unique Visitors (000)

Total Internet: Total Audience

193,562

Entertainment

164,792

1

YouTube

132,877

2

Netflix

31,068

3

Spotify

20,015

4

Webedia Sites

14,972

5

MSN Entertainment

13,572

6

UOL Entertainment

12,937

7

Globo Entertainment

12,342

8

iTunes

9,129

9

Fandom Powered by Wikia

7,154

10

MUSICA.COM

6,970

[Source: comScore]

From all users who visited websites in December, 85% looked at entertainment sites online.

Among those users, a staggering 80% went to YouTube, while only 18% watched Netflix content.

Spotify was right behind Netflix with 12% of users.

General entertainment sites including news, games, and videos, like MSN and Brazilian sites UOL and Globo had 9%, 8.2%, and 7.4% respectively.

Wikia Fandom Pages were visited by 4.3% of entertainment website users, while musica.com, a website dedicated to music videos and lyrics, was close behind with 4.2%.

Top 10 entertainment websites in Mexico

December 2017

Total Audience, Home & Work, All PC/Laptop and Mobile Devices

Total Unique Visitors/Viewers (000)

Total Internet: Total Audience

64,655

Entertainment

59,225

1

YouTube

52,982

2

Spotify

14,713

3

VEVO

13,470

4

Netflix

13,463

5

Warner Music

11,208

6

Cinepolis Sites

6,333

7

Azteca Internet

5,838

8

iTunes

5,395

9

MUNDO.COM

5,334

10

Televisa Entertainment

5,131

When looking specifically at Mexican audiences, we find that 91% of total internet users visited entertainment websites either on a PC or on their mobile devices.

YouTube is the most successful entertainment website in Mexico; 89.4% of users looking for entertainment visited the site in December.

Following YouTube from afar was Spotify, with 24% of entertainment audiences.

VEVO and Netflix were tied behind Spotify with 22.7% each.

Warner Music, a website devoted to articles, news, and reviews, had 18.9% of entertainment viewership.

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