Coca-Cola to Revive 'Feel Good' Factor
With New Ads By Interpublic Units

By

Betsy McKay Staff Reporter of The Wall Street Journal

Updated April 20, 2001 12:01 a.m. ET

Coca-Cola , whose flagship brand has been tarnished by some recent marketing miscues, is reverting to a familiar formula: warm, memorable moments in peoples' lives.

A new global advertising and marketing campaign, to launch Sunday bearing the tagline "Life tastes good," attempts to bring back the glory days of its 1979 Mean Joe Greene ad and other popular Coke ads. A series of stories, developed by Interpublic Group and...