Title

Authors

Publication Type

Journal Article

Publication Date

10-2007

Abstract

Social media is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries. Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses.

Disciplines

Business | Entrepreneurial and Small Business Operations | Technology and Innovation