Founders

Luke is a published author, plant-based athlete and entrepreneur. He champions individuals to live a fit and healthy plant-based lifestyle.

After watching a documentary on animal cruelty, he turned vegan overnight. Having been a 1kg a day meat eating bodybuilder and strength coach, the paradigm shift in thinking challenged him to relearn what he thought he knew about food.

As an athlete, Luke has competed as a vegan and placed in natural bodybuilding competitions in Australia, and in the US with team Plantbuilt. In 2017, he competed with Plantbuilt again as a CrossFit athlete.

As an entrepreneur, Luke’s journey started with forming Evolved Generation a brand based in Australia comprising of plant-based athletes, entrepreneurs and health professionals. Now based in Singapore Luke is also the founder of Live Green Live Lean. Both brands promote plant-based health, fitness and athleticism. His latest project was being the co-host of the Plant Fit Summit.

Luke's vision is to create a culture of fit, healthy and conscious individuals, being the change they wish to see in the world.