China’s LGBT MArket Value estimated at 470b US$ yearly

StefanJul 19, 2014

A new LGBT survey estimated China’s “pink market” value to be around US$470 billion per year. It is the first survey to explore the purchasing power, preferences and motivations of China’s LGBT community.

In August, Community Marketing & Insights, a US-based LGBT (lesbian, gay, bisexual and transsexual) research firm, will release more data in its First Annual China LGBT Community Consumer Lifestyle Survey during the First Annual China Pink Market Conference in Shanghai. Local and Fortune 500 leaders are expected to join the conference and discuss the niche market.

“This timely study provides businesses and the public with practical insights into the depth and breadth of the Chinese LGBT community, which CMI considers to be the most important emerging market in the world, ” David Paisley, the company’s senior research director tells Shanghai Daily.

The survey has been conducted in partnership with Shanghai LGBT Professionals, China’s largest gay app Dan Lan and local lesbian organization the L. The survey covered 8,000 LGBT people.

“There are more than 70 million LGBT people in China, equivalent to the UK’s population,” said Geng Le, CEO of Dan Lan, a gay social app with 8 million users.

“Gay and lesbian consumers are a force to be reckoned with, and we rely heavily on mobile and Internet usage, at rates twice that of the general market,” Geng said. “This is a market growth opportunity without national borders.”

Sources:

A new LGBT survey estimated China's "pink market" value to be around US$470 billion per year. It is the first survey to explore the purchasing power, preferences and motivations of China's LGBT community. In August, Community Marketing & Insights, a US-based LGBT (lesbian, gay, bisexual and transsexual) research firm, will release more data in its First Annual China LGBT Community Consumer Lifestyle Survey during the First Annual China Pink Market Conference in Shanghai. Local and Fortune 500 leaders are expected to join the conference and discuss the niche market. "This timely study provides businesses and the public with practical insights into the depth and breadth of the Chinese LGBT community, which CMI considers to be the most important emerging market in the world, " David Paisley, the company's senior research director tells Shanghai Daily. The survey has been conducted in partnership with Shanghai LGBT Professionals, China's largest gay app Dan Lan and local lesbian organization the L. The survey covered 8,000 LGBT people. "There are more than 70 million LGBT people in China, equivalent to the UK's population," said Geng Le, CEO of Dan Lan, a gay social app with 8 million users. "Gay and lesbian consumers are a force to be reckoned with, and we rely heavily on mobile and Internet usage, at rates twice that of the general market," Geng said. "This is a market growth opportunity without national borders." Learn more in our Global Ready China Seminars Sources: Article: ECNS News / Image: Oteo

China’s LGBT MArket Value estimated at 470b US$ yearly

China’s LGBT MArket Value estimated at 470b US$ yearly

2014-07-19

Stefan

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.