Spring Summer 2019 Runway Show

Classic collections reinterpreted from a female perspective take centre stage on the runway, with a stylish take on the world of ancient myths and legends rewritten for contemporary women.Inspiration comes from the goddess Amphitrite, queen of the seas, with gorgeous Mediterranean shades of olive, okra, pure white and deep blue. Max Mara delves deep into its own history, reworking styles with padded shoulders and asymmetric drapes popular in the 80s. Max Mara envisages a bold modern woman, brave and full of pride with her cross-body Atlanta bag, one-shoulder shirt, knotted-waist skirt and Briseis sunglasses: she has everything she needs to take on a new adventure.

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DETAILS

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BACKSTAGE

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@maxmara#MaxMaraSS19

Max Mara works the classics; epic tales, myths and legends that illuminate human experience. The stories never change – but every age extracts its own lessons. Right now, the classical anthology is getting a rewrite -from a woman’s perspective. Emily Wilson’s is the first translation of The Odyssey by a woman -and exposes centuries of macho-centric mistranslation. Margaret Atwood’s The Penelopiad tells pragmatic, smart and longanimous Penelope’s side of the familiar story.

Madeline Miller’s Circe recasts the much maligned witch as a strong, brilliant woman who dared to know her own mind. Amphitrite was the great granddaughter of Gaia and queen of all the oceans. That was before warlike Poseidon came along and tricked her into second place. Now, after aeons in obscurity, Max Mara restores Amphitrite to her throne. Max Mara also dips into its own fabled history. Design queen Anne-Marie Beretta was the brand’s creative anima in the 1980’s; she too was fascinated by the potent symbolism of the classical world. The company archive yields a strong-shouldered silhouette, asymmetric drapes, press studs, and stylised utilitarian detailing- all reworked and rewoven into a story for the now.

Designed to cope with whatever meteorological brickbats Gaia sees fit to throw, there are seaworthy waxed and bonded trenchcoats and quasi-oilskins, perfect in form and function. And from Amphitrite’s wondrous underwater dominion, serpentine volants like the rippling forms of exotic marine life delineating the structure of boxy jackets and pea coats. In mediterranean tones of olive, ochre, pristine white and deepest blue, Max Mara imagines a modern Amazonian –proud, fierce and valiant. With her cross body Atalanta bag, her one shouldered shirt, skirt knotted at the waist and intrepid looking Briseis sunglasses she’s armed for adventure; scorching deserts, roiling oceans, a hunt for a polycephalous sea monster, or just a rainy trip across town to the office.

jbag.behind

@maxmara#MaxMaraSS19

Max Mara works the classics; epic tales, myths and legends that illuminate human experience. The stories never change – but every age extracts its own lessons. Right now, the classical anthology is getting a rewrite -from a woman’s perspective. Emily Wilson’s is the first translation of The Odyssey by a woman -and exposes centuries of macho-centric mistranslation. Margaret Atwood’s The Penelopiad tells pragmatic, smart and longanimous Penelope’s side of the familiar story.

Madeline Miller’s Circe recasts the much maligned witch as a strong, brilliant woman who dared to know her own mind. Amphitrite was the great granddaughter of Gaia and queen of all the oceans. That was before warlike Poseidon came along and tricked her into second place. Now, after aeons in obscurity, Max Mara restores Amphitrite to her throne. Max Mara also dips into its own fabled history. Design queen Anne-Marie Beretta was the brand’s creative anima in the 1980’s; she too was fascinated by the potent symbolism of the classical world. The company archive yields a strong-shouldered silhouette, asymmetric drapes, press studs, and stylised utilitarian detailing- all reworked and rewoven into a story for the now.

Designed to cope with whatever meteorological brickbats Gaia sees fit to throw, there are seaworthy waxed and bonded trenchcoats and quasi-oilskins, perfect in form and function. And from Amphitrite’s wondrous underwater dominion, serpentine volants like the rippling forms of exotic marine life delineating the structure of boxy jackets and pea coats. In mediterranean tones of olive, ochre, pristine white and deepest blue, Max Mara imagines a modern Amazonian –proud, fierce and valiant. With her cross body Atalanta bag, her one shouldered shirt, skirt knotted at the waist and intrepid looking Briseis sunglasses she’s armed for adventure; scorching deserts, roiling oceans, a hunt for a polycephalous sea monster, or just a rainy trip across town to the office.

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