Valassis Acquires One Brand Marketing

Published Monday, Oct 1, 2018

LIVONIA, Mich., Oct. 3, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today announced that One Brand Marketing will join Clipper, the Valassis-owned magazine focused on local businesses.

One Brand Marketing offers efficient postcard marketing solutions that enable merchants of all sizes to target neighborhoods, create designs, print and mail a postcard campaign in real time. With Clipper’s unmatched local network and Valassis’ cost-effective print and mail distribution, the One Brand solution will provide merchants with access to immediate reach and scale. One Brand Marketing is the most recent addition to Valassis’ growing portfolio of local solutions.

“We are excited to have One Brand Marketing solutions as part of our intelligent media portfolio,” said Wayne Powers, President, Valassis. “This enhances our ability to help businesses more easily deploy targeted marketing campaigns to acquire customers or build loyalty.”

“One Brand Marketing affords us another great opportunity to expand our technology service offerings,” said Steve Hauber, President, Valassis Local Solutions. “Merchants throughout the United States will have the ability to cost-effectively reach and engage even more consumers every day. We are thrilled to welcome One Brand Marketing to our family.”

To learn more about how Valassis is helping brands drive hyper-local marketing results, visit its website.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.