Marketing Advisory Services

Exim Bank plays a promotional role and seeks to create and enhance export capabilities and international competitiveness of Indian companies. Exim Bank through its Marketing Advisory Services helps Indian exporting firms in their globalisation efforts by proactively assisting in locating overseas distributor(s)/buyer(s)/ partner(s) for their products and services. The Bank assists in identification of opportunities overseas for setting up plants or projects or for acquisition of companies overseas. MAS Group leverages the Bank's high international standing, in-depth knowledge and understanding of the international markets and well established institutional linkages, coupled with its physical presence, to support Indian companies in their overseas marketing initiatives on a success fee basis. The fees for Marketing Advisory Service is payable in Indian Rupees and applies to the subsequent orders from the client introduced by the Bank for a period of atleast 2 years.

Exim Bank has been able to successfully place a range of products in overseas as well as domestic market. The products list includes Handmade Paper, Handicrafts, Vegetables and Fresh Fruits, Garments, Home Décor, Marine Products, Spices and Agri Equipments etc which were placed in Singapore, Africa, Brazil, Middle East, and US. MAS Group also organizes workshops and supporting events for facilitating to design and package their products for the international markets.

Eligibility:

Any company/firm wanting to export its quality products/services is eligible to avail this benefit as long as it is not falling in the negative list of India's Foreign Trade Policy and International Conventions. Marketing Advisory Services are provided across all the sectors. Information required from the company is as under:-

Exim Bank has taken this initiative to add to the ongoing efforts towards reducing the asymmetry in information availability of trade finance and credit insurance facilities amongst MSME entrepreneurs. Though there are a few platforms which provide data and information to exporters/importers, this Exim portal supplements export-import related data.