Who wants competition? I know that you might have already answered “me”. After all, competition makes you move beyond your comfort zone and be better at whatever you aim to be challenged. Business owners, on the other hand, would avoid any kind of competition that might threaten their stance […]

Successful startups are famous to be enthusiastic, open, daring, agile, and overall experimental in nature. And to be honest without these features, no startup can perform well in a competitive market. No wonder successful startups would typically win their hand in determining the unexploited market segments or consumers’ unfulfilled needs. They […]

Decision-making is a complex cognitive process, so much complex that it has made brain scientists create a whole new branch in their field called “Neuroscience of Decision Making”. This is cool for marketers considering how it can help them hack into people’s brains and make them act the way they […]

In their famous The Startup Owner’s Manual, Steve Blank and Bob Dorf make a rather revolutionary remark on the state of the traditional product introduction models. They state that focusing merely on product introduction without considering the ever-changing customers’ needs is the big flaw of many start-ups. They then propose that […]

Ever worried about losing your market share to some new business? You’ve been on pins and needles to get stuff done in your whole business life, but now a newbie is going to steal your accomplishments? Here’s the thing: you cannot do anything about the emergence of new businesses or […]

There are consumer magazines, and there are professional magazines. There are also scholarly journals which are normally useful only for their own select coteries. Of the three, B2B companies can only make the most out of the second kind because of its professional readership and content that is hit right […]

When there is nothing to grab our attention, it is flatly distributed in the environment around us (or within us). But when a salient incident happens, we get distracted from the normal course and focus our attention on it. This is the general mechanism of course, but how to make […]