One of the designers who made it happen

How Tom Milton started their logo design journey

Company name

Invision Mirrors

Overview

We are a new company with an exciting new product. We have a patent pending on the Invision Mirror - a great tool combining a vision board and a mirror for mirror work. The Invision Mirror allows someone to literally see themselves in the middle of the life that they "invision". It is a tool that leads the user on a journey towards an authentic life, whatever that means to them. A vision board is a tool used to help focus on what someone wants to attract into their life. Mirror work is work that people do to improve their relationship with themselves. It is deep work that involves looking themselves in the eyes and learning to love oneself and accept oneself exactly as they are right now. In so doing, people begin to live in the present moment and become more and more grateful for what they have right now. With this shift comes a change in energy and the ability to attract new things into ones life. The Law of Attraction states that like attracts like and with the use of the Invision Mirror a person can do deep and meaningful work that will result in their being very clear about who they are and what they want to attract..

Tell us a bit about who you are and the people you reach

Our target audience are mostly (but not all ) women. They are mostly 25 - 55. They are successful on some levels yet realize that there is more. They want to live their best and most authentic lives. They watch Oprah. They hang out in the self-help and New Age sections of the bookstore. They want to serve the world. They want to use their gifts and let their light shine. They are creative and want to make a difference in the world.

Requirements

We are looking for a simple and organic logo full of the energy of transformation. The work done with this product is deep and spiritual and the logo needs to reflect this. Other words that come to mind are peace, enlightenment, contemplation, blessings, love and growth.

Zen (zěn)
n. A school of Mahayana Buddhism that asserts that enlightenment can be attained through meditation, self-contemplation, and intuition rather than through faith and devotion and that is practiced mainly in China, Japan, Korea, and Vietnam. Also called Zen Buddhism.

We want a logo that is simple and will translate really well onto many different applications. It will appear on the product, on sales and marketing literature as well as on the web and on banners for trade show booths. It needs to work in a small size and also a large size.

We are open as far as color goes as long as the color supports the under lying theme and intention of our company and the product.

Added mid-contest as we reflect on designs being submitted. I am wishing for something more organic... unique, individual, not cookie cutter...just like each of us. To me real growth and transformation - which is the purpose of this product - happens when we embrace our uniqueness, our light and our darkness and care about being fulfilled rather than waht others think