SA Tourism Board in strategic tie-up with Contests2win to promote South Africa

If you want to explore the exotic locales of South Africa then all you have to do is sip a cup of coffee. The South African Tourism Board has tied up with Contests2win to offer Barista patrons an opportunity to experience the exotic getaway and the excitement of South Africa.

Lance Littlefield, Country Manager, India, South African Tourism Board, said, “South Africa is clearly growing into a preferred destination, with over 40,000 visitors travelling from India every year. This promotion with Contests2win is another way to allow more people from India to enjoy a first-hand personal experience in a country that is closely connected to it via sport, culture and trade.”

The interactive contest, which started on December 28 at the Barista outlets in Mumbai, Delhi, Chennai, Hyderabad, Bangalore and Pune, will go on till January 11 and gives a chance to a lucky couple to fly to Johannesburg and get two nights and three days accommodation at Sun City.

As part of the contest, specially designed South African cube cards are placed in nearly 63 Barista outlets in six cities to woo the patrons to participate in the interactive contest. The contest entails the visitors to simply SMS ‘summer’ to 8558. On doing that, they get a multiple-choice question on their mobile. Those replying with the correct answer are eligible to enter a draw for the prize.

Alok Kejriwal, CEO, Contests2win, said, “Very innovative cubical tent cards display the exciting contest. The interactive response mechanism is via SMS, creating a buzz around the communication. The creatives are colourful and captivating, and we are confident of attracting a good number of response.”