Your idea is credible, but can you make it understandable?

Business communication tools are necessary to solicit investment, send a clear message to partners, employees and customers and explain how your business works. Read on to learn how to create these communication tools and use them effectively to grow your business from an idea to a funded business.

According to MaRS Advisor Veronika Litinski, who spoke at the latest Entrepreneurship 101 lecture on Business Communication Tools, it isimperative to resonate with your audience and craft your message in a way that they can understand. Be it investors or customers: speak to them in their own language. You want them to recognize key words so that they listen to you. The first step to doing this is creating an elevator pitch.