Entry ID 25196

INTEGRATED CAMPAIGN

In Australia, the rate of Sexually Transmissible Infections in young people (aged 15-29) is on the rise.

The Queensland Government identified that this increase coincided with decreasing knowledge of correct safe sex practices – and that almost half of young adults (48%) felt that sexual health information was not relevant to them.

To answer the brief, we developed ‘Stop-the-Rise of STIs’ a creative platform that combined provocative imagery and sexual innuendo to help young people bridge the ‘awkwardness barrier’ and pay more attention to protecting their sexual health.