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Situation Normal Everything Must Change

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Situation Normal, Everything Must Change ... 1 2 3 Business/IT Business/IT Relationship The Consumerization of Co-evolution Management IT How are business and How can Enterprise IT How are consumer IT changing each other? add more value to the technologies and the organization? Internet affecting both the firm and central IT? 4 5 6 Organizing IT for the The Changing Nature of Business Future Work Sustainability What will the retained How will management, How can IT be used central IT function employees and the to help make firms look like? culture of the firm need more to change? environmentally ... this is what I do ... friendly? Leading Edge Forum March 2011

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... then again youUbiquity Market have no choice ... Pay per use ure Focus on core ss Pre Prof. Van Valen Economies of scale “Red Queen Hypothesis” Speed to market The need to constantly evolve in order to stand still relative to a You surrounding ecosystem Transition Costs Vs Operational Disadvantage Certainty

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Consumerization ... and sometimes this can impact you from an outside ecosystem ...Enterprise Ecosystem Aggresive commoditisation Consumer Ecosystem

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... but cloud isnt just about new patterns. UtilityAs competition crosses a Service boundary it is almost always disruptive ... Always disruptive A B Sometimes disruptive Innovation Custom built Product Commodity

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... so activities often Pressure build up behindthese barriers until breached by an organisation not encumbered by Cluster previous models initiating a ﬂood of Resistancedisruption, a state of war, ... disruption / war Innovation Custom built Product Commodity

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Frequency ... but large organisations produce many activities and hence have multiple fronts many in different state (build / peace / war) ... Consume Produce Innovation Custom built Product Commodity

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ITFrequency ... the situation is only made Admin more complex by how we organise ourselves (generally by Business type of activity i.e. business / IT ) ... Innovation Custom built Product Commodity

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1. One size ﬁts all ... and avoiding the mistakes of the2. But it worked for them? past ...3. Outsourcing failures.4. Business Alignment.5. Management Yo-Yos.6. Innovation vs Efﬁciency.Innovation Custom built Product Commodity

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... problem is, doing this makes management hard ... Requisite Variety The system must be able to equal the number of statesin the input with at least an equivalent number of states in the regulatory process Ashby’s Law Solutions. Either a) Make Management complex b) Pretend everything is the same.

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... BUT the process of simpliﬁcation (e.g. one size ﬁts all, KPIs everywhere) only works if we all agree to do this (therefore no-one gains an advantage) ... SameWe suck atmanagement here

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... fortunately we dont live in a world of ... Situation Normal, Everything Stays the Same.Leading Edge Forum March 2011

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... here we looked at how different organisation can exploit these factors to their advantage ... Summary ... ... if you werent there, you missed it ... and no, theres no video, book or whitepaper because ...

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... I might be a "researcher", talk about thetactical use of open source & give conference talks on how to disrupt others but in reality ... swardley@csc.com twitter : @swardley... Im an arms dealer in organisational tactics andmanagement weaponry aka organisational warfare. ... this presentation is just basics. Leading Edge Forum March 2011