We’ve worked with PlayStation since the launch of the PS4 console in November 2013. Supporting the launch with pan-European qualitative and quantitative research, we engaged with shoppers at store level to gauge their reaction to the in-store PS4 experience.

The aim was to find out whether it matched the buzz, excitement and anticipation created by other media used in the run-up to launch. We now work with PlayStation on pan-European campaigns, covering all the key disciplines: insights, research and planning, idea generation, conceptual design, campaign toolkits, copywriting, asset generation, artworking, production and fulfilment.