From the little bit of information I've looked up on this so far, it seems as though both sides are overreacting and using this incident as an excuse to reignite old feuds. If anything, the news surrounding this will just bring it to the attention of the rest of the world.

Makes me wonder- was it the government who launched the attack or was it the rebels hoping to draw Turkey into the conflict...

It would seem unlikely that the rebels would attack the primary nation helping them out in this conflict, especially given that they have extremely little in the way of heavy firepower (and desperately need to point those resources towards Assad forces).