The return of the Superyacht Golden Ticket

In 2011, The Crew Report launched its Superyacht Golden Ticket – an
in-depth survey for crew. The incentive for crew to take the survey: a treasure chest of
goodies worth some 25,000 euros, donated to the yacht of the winning
crewmember. This year it's back, and we want you to get involved...…

Do you remember when M/Y Glaze won a treasure chest of
goodies worth over 25,000 euros with our Superyacht Golden Ticketsurvey? It's back...

A few years ago, The Crew Report
conducted a very in-depth survey on all things crew related. With its
Wonka-esque title, we incentivised the market to participate with a
treasure chest of great goodies which had a combined value of some
25,000 euros. So in conjunction with our team at Superyacht Intelligence
we are working hard on the 2015 Superyacht Golden Ticketsurvey
and research programme, to explore and uncover as much valuable and
relevant economic and behavioural data as possible about the
ever-changing world of superyacht crew.

The project is in its first phase of development and this is really a pre-emptive strike to alert the market to its progress. The Crew Report team will be spreading the word at the Monaco Yacht Show (by which time a dedicated Superyacht Golden Ticketwebsite
will be live - keep an eye out for our flyers that will include all the
information you'll need), ahead of the survey's launch at the Fort
Lauderdale International Boat Show.

Look
out for these flyers at the Monaco Yacht Show - they'll include all the
information about the website that will be launched at the show

As in the past, the incentive that we are offering to crew for their input and insight via taking the survey is a Superyacht Golden Tickettreasure
chest – a huge collection of goodies and products that will be
enormously valuable to any yacht as it begins the 2015 season. Last
time, the treasure chest included cases of champagne, a Lambretta
scooter, weekends away, spa vouchers, wet weather gear, deck shoes,
Tiffany vouchers, waterproof kit bags, flight vouchers and much more. In
2011 the chest was worth over 25,000 euros but this year we are
confident that we can create a chest worth much more (if your company is
interested in donating to the treasure chest, please click here) and
one that will be something any yacht would want to win. The Superyacht Golden Tickettreasure
chest will be donated in one container to one winning yacht as a
kick-start to the 2015 season – so the more crew from your yacht that
take the survey, the more chance of you and your yacht winning that
treasure chest. (And if you're not on a yacht already, you
can still take the survey! If you're the winner, let us know when you a
join a yacht, and we'll send the treasure chest to that yacht.)

The reason for engaging crew of all levels with the Superyacht Golden Ticket
is, very simply, to find out more about the industry and where we are
heading. We have uncovered some very interesting data in the past few
years about operational budgets, spend, cruising habits, yard activity,
time in port and owner/guest time spent on board. In addition, these
surveys can generate insight and behavioural trend information on crew
careers, personal plans, financial management and other patterns that
can provide valuable insight for suppliers, providers, training
companies, recruitment agents and employers (captains and owners).

We are still looking for companies to get involved and donate to the Superyacht Golden Tickettreasure
chest, and during the Monaco Yacht Show The Superyacht Group team will
be on hand to give interest parties any information they require. To
find out how to donate, and the multiple benefits for your business of
doing so, download our donators' pack here or contact Andy Howell at andy@thesuperyachtgroup.com.

The winning crew of M/Y Glaze with their prizes from the last Superyacht Golden Ticket competition

If you've found this story to be 'a report worth reading', and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our VIP print subscription offer. We are inviting industry VIPs to register for a complimentary subscription to our print portfolio, which includes the most insightful information on the state of the superyacht market. To see if you qualify for our VIP subscription package, please click here to fill in an application form

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