Q + A

No doubt about it, riding a bike in the city is hard. Factor in 40 new pounds of fat and a gigantic chip on your shoulder, and it’s damn near impossible. But we’re glad you survived, Eric Barry. You make us all better.Hello, Chicago. What a week! And so it continues.Because so many people from Eric Barry’s life have come out wielding essays in defense of themselves and our great city, it’s time for me to get involved. Who am I? I’m the guy who authored the study Eric criticizedSEE DETAILS

Let’s be clear: digital marketing isn’t cheap. If you’re a small business owner, any four or five figure expense is something you’ll reasonably view as painful and expensive. However, it’s also important to approach any form of marketing not only by asking “what’s the cost?”, but also by thinking “what can this do for my business?” Digital marketing is a good investment for some businesses and a poor investment for others. So how do you identify where your business falls? Measurement is the key. Any business that isn’t measuring what’s coming inSEE DETAILS <span class...

Google hates change. I know that might sound odd for a technology company, but at least when it comes to Google’s search engine, it’s absolutely true. When you make significant changes to your website, Google will typically punish you in the short term with reduced rankings. And one of the major changes that our clients typically don’t consider when updating their website is the impact of removing old pages. Of course, sometimes when websites get old and rusty, you need to kill old pages. A 10-year-old webpage often needs toSEE DETAILS

Eliminating pages from your website, changing your page URLs or domain name requires a lot of redirecting. If you don’t set redirects up, links to your site become a dead end – you lose valuable inbound links. In essence, you’re setting up detour signs – “This thing is no longer here. Go over here.” And to make sure your website isn’t an internet version of Chicago where everything is under construction all the time and you suddenly run into roadblocks for no particular reason, you’ll need to implement the rightSEE DETAILS

What happens to your Google Analytics data if your business is building a new website on a new domain? Are you able to keep your old data and continue tracking visitor data as if your site never moved? The answer is ‘Yes!’ It’s very easy to do and this post will show you how to do it. Add the Analytics Tracking Code First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged intoSEE DETAILS