Hill+Knowlton Strategies (H+K) has appointed Wendy Naughton as EMEA Practice Lead for Healthcare.

Commenting on her new role, Wendy said, ‘H+K has the talent and experience to help the industry focus on people not just patients. I am thrilled to be part of this incredible team as we continue to build advocacy efforts.’

Wendy Naughton comes to H+K from WPP sister agency Geometry Global where she held the position of Global Category and Shopper Lead. Since 2012, Wendy has headed up the global GlaxoSmithKline account, a client she has worked for in various professional roles for close to a decade.

Wendy brings with her over 20 years of knowledge developing and managing programs, and leading diverse, cross-functional teams. Her expertise includes trade and channel penetration, ecommerce strategy, new product innovation and pipeline development, consumer and professional marketing, sales leadership, strategic planning and cross-functional execution.

“We have a major opportunity in building more business in the healthcare sector in a number of markets. I am very happy that we have been able to secure a truly outstanding individual to spearhead our efforts in this pivotal sector,” Lars Erik Grønntun, CEO and Chairman, EMEA.

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