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Beer In Ads #784: Camping With Schlitz

Thursday’s ad is for Schlitz, from 1953, showing a scene of a couple camping. They must have just arrived, because he’s just making the fire and her hair looks perfect. Not to mention that kicky sweater ensemble she’s wearing, that looks like the perfect camping outfit. Given the way she’s holding that can of beer up in the air so triumphantly, I think his plan was to take her into the woods and get her drunk. In that, it appears, he may have succeeded.

Comments

Oops, Jay – the beer’s in a glass in her right hand; the can’s in her left hand. That looks more like a backyard picnic on a large lot than any campsite I’ve ever seen – the tent’s there for effect; their house is off-camera to the left. I have friends back east who could pull that kind of scene off on their properties w/nobody being any the wiser. He’s thinking: “build a fire, roast a few wieners, get her smashed, & let her activate mine”