Retail News

Unique opportunities for brands at Barcode Festival

29 January 2018

Barcode Festival taking place at Hawker House, London on 28 June 2018

GroceryAid has previously brought you a host of fantastic events, but Barcode Festival taking place at Hawker House, London on 28 June 2018, is a game changer. The festival has already seen an incredible reaction from the industry with retailers, wholesalers, suppliers, major brands and newcomers all signed up.

Start-up brands have the opportunity to get their product in front of hundreds of trade customers and show their competitors what’s really hot in The Incubator at Barcode Festival. Andrew Thompson, Commercial Director at Booker Ltd is particularly impressed by the chance the charity are giving to some of the smaller players to get involved and said that the event was ‘a great way to see what’s hot and on trend this year.’

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The impressive list of sponsors includes Asda, Booker, Morrison’s, Sainsbury’s, Waitrose, Arla Foods, Danone, Heineken, Mars, and The Walt Disney Company. More than 300 trade customers will be on site.

Andy Higginson, Chairman of Wm Morrison’s Supermarkets and President of GroceryAid commented; ‘Barcode Festival is a new and exciting event that will bring everyone together, to have fun, celebrate, and to raise funds for GroceryAid.’

Although the charity are currently playing their cards close to their chest regarding the Main Stage line-up, insider knowledge says that guests are in for a real treat. What has been confirmed are appearances from both Ainsley Harriott in association with Symington’s and Levi Roots on the Demo Stage, plus a huge array of competition, games and activities to keep festival-goers happy.

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As all great festivals do, the event will combine incredible music and entertainment with mouth-watering street food and bars. A true reflection of an industry founded on food and drink.

The event is set to raise awareness across the entire grocery industry by bringing together all colleagues from shop floor to CEO. Supporters can make this their team’s summer party, run an incentive competition to win tickets or invite customers.

The festival has received further support from the industry with Ash Amirahmadi, Senior Vice President Sales, Arla Foods naming it ‘the most exciting event the grocery industry has planned in years.’ James Bailey, Buying Director, Sainsbury’s added ‘We’re very excited to be involved with such an innovative and engaging new event. We’re very much looking forward to seeing the industry at its creative and confident best.’