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Last week, we showed you how to use Google Analytics to understand how mobile visitors interact with your website. We also showed you how to use that information to optimize your AdWords campaigns. This week, we'll show you how you can tailor your campaigns to reach the most relevant mobile audience.

What mobile device are they using?

Ensure that your ad is only displayed to the right mobile audience. For example, if you sell iPhone accessories, your ad is likely not relevant to Android device owners. With advanced mobile device targeting options, you can ensure that only users with an iPhone, as seen in this example, will see your ad.

With Google Analytics, you can also see where your mobile traffic is coming from. If you notice that a lot of visits are coming from a place where you have a physical business location, you may want to display your business address or phone number alongside your ads. This makes your ads more relevant. It also provides mobile customers with the ability to click to call your business from within your text ad so they can take action right away.