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Beer In Ads #897: A Toast To You

Tuesday’s ad is for Miller High Life, from 1949. The scene in the ad depicts a ceremonial burning of the mortgage — presumably because it’s now paid off and not in protest — with the assembled party goers toasting the event with beer, and making the comparison to champagne that Miller continually advanced as its selling point. It’s funny to think that there was a time when people actually paid off their mortgages in full and owned their homes outright, but it happened. It was even relatively common enough back then that it could be used in a beer ad. But when’s the last time you heard of that happening recently?