Share This Page

From Politics To Public Policy

1/1/2013

The Presidential elections of 2008 and 2012 famously established new standards for how social and digital media could be used to identify supporters and motivate them to act. A cadre of young digital sophisticates borrowed ideas from the corporate world and from new forms of social interaction, and applied their own keen insights to reinvent the meaning of voter engagement and public participation in the political process.

We asked two of the nation’s top political digital strategists to translate their experience to the nonprofit world. Patrick Ruffini and Michael Slaby have worked for candidates on both sides of the aisle, and represent the best-in-class practitioners in digital media and technology.