Search Afrox integrated annual report 2017

Strategic objectives

Remain profitable and continue to deliver efficiencies by focusing on ROCE, EBITDA and free cash flow.

Related KPIs

ROCE

EBITDA

Examples of our strategy in action

Afrox continually reviews its customers and suppliers to ensure the right products are supplied at the right prices to the right locations. We view customer service as a key element in protecting the future sustainability of Afrox as a whole.

Afrox continues to pursue growth opportunities in consumer-led markets such as gas for fast-food retailers or soft drink carbonation.

Further advance our safety culture to the point where it is fully integrated into every aspect of the way we do business and is reflected in reduced major incidents reported (MIRs). Maintain and improve quality while mitigating our environmental impacts.

Our leaders are responsible for driving a safety culture, yet each employee remains responsible for acting safely and supporting their peers.

The Company seeks to safeguard all stakeholders involved in its value chain. This is reflected in several engagements to train suppliers and end users on the safe and correct use of Afrox products.

The Company is exploring more efficient ways of utilising technology and internal data to improve the safety of our employees, contractors and assets.

Build a performance culture

Develop our leaders and empower our employees in a way that promotes behaviour that results in excellent performance, adding customer value and providing business profitability.

Related KPI

Productivity improvement

Examples of our strategy in action

Afrox’s Board members undergo annual evaluations and receive training in areas relevant to the execution of their duties. Our strong corporate governance base sets the tone for ethical and sustainable business operation.

Employees are trained regularly to enhance their performance and further align them to the Afrox values. Refer to training information.