In short, they’ve taken the “Radiohead” name-your-price model and…uh…innovated.

As they say:

…while we were reading Pitchfork’s review of Grampall Jookabox’s new album, Ropechain, we started to wonder: who’s thinking about the music critics here? Everyone is looking to the consumer for guidance on pricing in an Internet-driven world, but don’t music reviewers deserve some attention?

Today we are officially experimenting with what we call the Critic-Based Pricing Structure. Instead of selling Ropechain for our standard $10, or letting consumers pick their own price, we have let Pitchfork determine the price. Pitchfork gave Ropechain a 5.4. So, for the next 54 hours, Grampall Jookabox’s Ropechain album is available for just $5.40 (+S&H). That’s right, $5.40. Be part of this experiment by buying it. You can only participate using this link right here to get the CD.

And thanks for inspiring us Pitchfork. We’re just glad we got to this idea before Radiohead released their next album.