Just Born Kicks Up Heat With Hot Tamales 3 Alarm, New Package Graphics

BETHLEHEM, PA -- Just Born Inc. is kicking up some heat with Hot Tamales 3 Alarm. The latest extension to the iconic chewy cinnamon candy line features a sizzling combination of traditional Hot Tamales cinnamon candies, hotter Hot Tamales Fire and a new "hottest" variety.

The 50-year-old Hot Tamales brand is also sporting a new look this spring. Enhanced packaged graphics keep the traditional Hot Tamales fireball, but add bold new flames in a bright red with a new darker red background. Also new are the varied colors in the word "fierce" play up the rising heat sensation of the spicy candies.