Nike Fuelband SE Not Living Up to Market's Expectations?

The Nike Fuelband was the fitness wristband that would last a lifetime. It was a game-changer that launched the era of fitness wristbands. The first batch sold out in just minutes after its release.

So, why is the new Nike Fuelband SE receiving lackluster reviews? Perhaps, the expectations were too high. The second release of this product is being viewed more as a refresh of the original rather than revolutionary. Yesterday’s pheromone is today’s also-ran.

Stephan Olander, VP of digital sport for Nike, said that everything you know and love remains the same, during an unveiling event for the media, which occurred in Tribeca.

Revolutionary rarely strikes twice, and the competition has caught up. The Nike Fuelband SE is available in U.S. stores beginning November 6.

The market for wrist-worn activity trackers is small but competitive. Fitbit and Jawbone are the other biggest players in the category. Jawbone's UP band measures activity and tracks sleep, but doesn't have its own display and only syncs if you plug it into the headphone jack of a smartphone. Fitbit's new Force bracelet, announced last week, has a display and tracks sleep, steps, distance, calories, floors climbed and active minutes, and pairs with newer iPhones to show incoming call information.