B2B Lead Generation

Lead generation helps B2B companies keep their pipeline full and revenues predictable. Effective lead generation ensures that sales reps are able to spend their time where it’s most valuable – interacting directly with qualified prospects who are looking to buy the products and services you offer.

How Mezzanine’s Lead Generation Service Works

We create expert content and use sophisticated targeting to capture the attention of your ideal prospects.

Customer & Content Identification

We define your ideal customer profile and identify the kinds of content that will attract their attention. We also assess where those prospects are most likely to find your content – whether it’s Google searches, industry associations, trade publications, general business media, social platforms or other channels.

Content Creation

We develop expert content by tapping into your company’s expertise. We know how to generate powerful content, and your team knows your industry and business. Working together through a systematic process is the best way to create content that will capture the attention of your targets.

Sophisticated Targeting

Using our understanding of your ideal customer, we promote and distribute your content through channels that will connect with buyers. We leverage your existing community of contacts and customers, and target new prospects who don’t yet know about your company, but demonstrate an interest in your products and services.

Lead Capture

We use a variety of tools including webinars, downloadable content, Needs Assessments and Contact forms to capture lead information.

Sales Qualification and Lead Nurturing

In collaboration with your sales team, we identify which leads are qualified and which should be nurtured. We implement lead nurturing processes to stay in touch with those leads that aren’t yet ready to buy

Want better marketing to accelerate your sales?

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What Clients Say

“Mezzanine has already improved our marketing and generated leads since we began working with them less than a year ago. The combined expertise of our Marketing Director and Associate has made them a true strategic partner. ”

Louis Cordeiro
President | Southwest Binding Systems Ltd.

“Mezzanine helped us successfully promote our business as THE subject matter expert in a very niche field. We’ve seen a 32% increase in sales in the last two years based; growth largely attributable to our improved marketing.”

“Within the first four months of working with Mezzanine we were able to complete three large projects that had been left uncompleted for years, and introduced a new product. We immediately landed a six-figure order as a result.”

Jeff Heath
President & CEO | Allerion Oilfield Services Inc. & Mixer

“The Mezzanine Group has been an excellent marketing partner for us. The team brings a high level of expertise and strong project management skills. They shift with our business objectives as they evolve through the year to ensure marketing projects are relevant and targeted. Three words to describe The Mezzanine Group… Strategic. Connected. Delivered.”

How we work with you

Discovery

We’ll get to know you. We’ll discuss what you want to accomplish and your current marketing. There’s no cost or obligation for this. We’ll present options for working together. At that point you decide if we’re the right fit. If so, we get to work! This process usually takes 2 – 4 weeks, depending on how quickly you want to move.

Kick-off

We follow rigorous processes so your marketing is strategic and systematic. We start with a kick-off to understand your customers, sales cycle and existing marketing. We then design your campaigns, projects or plan (depending on your scope of activities). You can expect kick-off within 2-weeks of giving us the go-ahead in Step One.

Delivery

Once we’ve confirmed the campaign or project plan, the serious work starts. We implement any immediate changes needed to run your campaign, put tools and technology in place, and start developing your campaign material like content and advertising. Within 8 weeks you’ll start to see your marketing activities at work.