Blue Mars experiencing slow but steady growth

Blue Mars entered a scaled open beta back in September, and we've not heard a lot from that quarter since then. It's still there, though, quietly doing its thing and keeping its fans happy. Jim Sink, the CEO of Honolulu-based Avatar Reality, spoke recently with Honolulu Weekly about where Blue Mars stands today.

Blue Mars has a fairly small audience of around 100,000 and adds roughly 10% to that figure every month. Part of the reason for the small audience is the limitations given by the game itself, but Sink hopes to change that in the near future: "The current version of the game is slow on older PCs. We're adopting a new technology called the Cloud Fusion Server this summer though that will allow anyone to play Blue Mars online."

The team behind Blue Mars hopes that this will open the doors for a much larger player base. Plans for things such as a switch to browser based play and Facebook applications give Sink hopes for a bright future for the game.

Honolulu Weekly has the full interview with Sink, and it's well worth a read for anyone interested in the genre.