Adelaida Vineyards is a scenic, west side Paso Robles winery that specializes in terroir-driven wines. When I (as head designer and art director with Juice Media) was brought in to this project, Adelaida had just finished redesigning and opening a spectacular new tasting room. They had also revised many of their wine packages. In many ways, the goal for this project was to bring the winery's website inline with the rest of Adelaida Vineyards upscale experience.