New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix

internal

(adj): noi bo

distribution

(n):su phan bo

decision

(n): su giai quyet

task

(n): nhiem vu, bai tap

trade bodies

(n) co quan thuong mai

Eco-branding

The differentiation of a firm's products or services to promote environmental responsibility is referred to as:

Marketspace

an information and communication based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitalized offerings

Intermediary

(adj): trung gian
(n): nguoi lam trung gian

Environmental scanning

he process of collecting information about the external marketing environment is

Learning

The process that creates changes in behaviour is called:

Social Forces

the demographic characteristics of the population and its values

Culture

incorporates the set of values, ideas, and attitudes that are learned and shared among the members of a group

Competitors

Firms must gain strategic advantage by positioning their offerings against competitors’ offerings

Family

Which of the following is NOT an internal factor that influences the consumer product acquisition process include

Value Consciousness

the concern for obtaining the best quality, features, and performance of a product or service for a given price

Discretionary Income

the money that remains after paying for taxes and necessities

Socio-cultural environment

Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by?

Marketing Intermediaries

Help the company to promote, sell, and distribute its products to final buyers