Sony Electronics and RealD have announced that they will be working together to provide 3D digital cinema systems for exhibitors. The system is designed for Sony’s 4K digital cinema projectors.

[quote]Sony Electronics and RealD are working together to provide exhibitors with 3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology, including a specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width.

Sony and RealD have also entered into a separate agreement that gives RealD the exclusive right to purchase and distribute Sony’s 3D lens adapter for use with polarized filter systems in Sony digital cinema projection system 3D deployments in the United States, Canada and Europe. In addition to the Sony 3D adapter, RealD will provide hardware and software, including its Cinema System and 3D EQ “Ghostbuster” technology, for 3D playback on Sony 4K digital cinema systems worldwide.[/quote]

NEW ORLEANS, LA — The owner of the Prytania Theater looks at the future of the industry as he converts to digital.

After a lifetime in and around movie theaters, second-generation theater man Rene Brunet has officially seen it all.

The 88-year-old operator of the Prytania Theatre — the last of what was once dozens of neighborhood movie houses dotting the city’s landscape — has seen the industry undergo a wealth of changes. Some stuck (sound, color); some didn’t (the first generation of 3-D, Fabio).

Both Europe and Australia are opening their first digital IMAX theaters.

In the UK, Odeon shelled out £1.5 million to build auditoriums in Greenwich and Wimbledon. The Greenwich digital Imax will actually undercut the non-digital BFI Imax in Waterloo by charging £11.50 compared to £13.

The theaters opened this week with showings of “Madagascar: Escape 2 Africa.”

TOPEKA, KS — QuVIS, a pioneer in digital cinema, laid off 29 employees and closed its doors this week. The company is $40 million in debt and its president and founder is trying to find a way to reorganize.

Founded in 1994, QuVIS digitized several hit movies, such as “Toy Story II,” “Bounce,” “Shrek” and “The Perfect Storm,” in its proprietary QPE format.

However, when the Digital Cinema Group adopted the JPEG2000 format as its standard, QuVIS stayed with its proprietary, more expensive, systems, which greatly hurt the company.

HOLLYWOOD, A — Iosono, a spinoff of Germany’s Frauhofer Institute for Digital Media Technology, has installed its first “3-D sound” system in Mann’s Chinese 6’s digital theater.

The system uses 380 speakers set six inches apart around the walls of the auditorium. Iosono explained that it uses “wavefield synthesis” to envelop the audience with sound. It can play regular movie soundtracks as well as those specially mixed for the sustem.

The system is expected to cost about 30% more than a “good” 5.1 surround sound system as well as additional installation costs.

The public may think digital cinema is perfect but that’s not the case. Quite frequently things go wrong such as during an advance screening of the new Brad Pitt movie “The Curious Case of Benjamin Button” when the picture was green and no amount of tweaking could change that. The screening was canceled.

Other recent snafus include a screening of Steven Soderbergh’s Spanish-language “Che” where it played without subtitles for 15 minutes before the showing was canceled. A few weeks later, subtitles from “Che” played during a screening of “Doubt.” In that case, the problem was quickly fixed.

However, digital projection did provide an advantage when a woman became ill during a screening of “Revolutionary Road.” After an ambulance took the woman away, the projectionist was able to rewind the film a few minutes to the audience could get the full impact of the film. If it was film, it would have had to be done in real time, delaying the picture even more.