There’s been a lot of talk about the importance of video in your online marketing strategy and why you need to be creating your own video content (either live or pre-recorded), but little discussion around the creation and use of video, centers around what you...

Creating strong Facebook ads that perform well for your goals isn’t a simple process. You can’t even start building an ad without selecting what type of Facebook ad you’re going to run. Then there’s image selection. Then writing effective copy....

Real estate is one of my most favorite verticals to work in. Granted, HGTV is the *only* TV channel that I watch, but I genuinely feel like it’s an exciting time to be using social media to sell real estate. I work with home builders as well as real estate...

There are some small business owners and entrepreneurs who have built a community around their brand by using a Facebook Group. The purposes of their Group varies, from sharing promotions, new product releases and special events with their preferred customers to...

Pretty much across the (social media) board, the first thing that catches your eye about any type of social media post is the image that’s being used. Obviously, images are necessities for social sites like Instagram and Pinterest, but it’s even been...