Shopping Engine Become.com Plans Move Into Japanese Market

Word in this Red Herring report that Michael Yang and the shopping research/comparison shopping engine, Become.com has plans to expanded into the Japanese search marketplace. The move is in partnership with Japanese information technology services firm, Transcosmos.

He [Yang] said his company chose to enter Asia through Japan because it was a bigger market than China. However, he said that Become also has plans to expand in China, but did not specify a time frame....Become Japan will be headquartered in Tokyo, and will launch with a staff of 15 in a 2,000-square-foot office.

Recently, Smarter.com, also in the shopping search space, announced plans to expand their presence in the Chinese marketplace. Alan Wallace from Smarter.com also alerts me to the fact that Smarter.com has been working in the Japanese marketplace for about six months.

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