PRONOVIAS is a family firm that began life in 'El Suizo', a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialized in lace, embroidery and high-quality silk fabrics.What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women.The company started internationalising in 1977, pioneering the franchise business and opening the first store of this kind in the Netherlands before moving into North America and Asia during the nineties. In 2002 it opened a flagship store in Paris. Then came London, with a first store in a Victorian building in New Bond Street. In 2008 it was time to launch a flagship store in New York, a seven-storey business in 52nd Street, between Fifth Avenue and Madison. Then came Dubai and Mexico in 2008, Milan in 2009, Tokyo in 2011 and Rome, followed by Brussels and Berlin in 2015.

Malmrose Bridal is Proud to Exclusively carry the lines "St. Patrick", and "White 1" for Pronovias in Utah.