"We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways," AT&T Entertainment Group CEO John Stankey said in a statement. "And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best."

Additionally, AT&T calls the event "one of many opportunities AT&T and Taylor Swift will team up for in the coming months."