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When picking a cloud storage solution for your business, it's important to note they each come with its own terms of use. Compared to Dropbox and Microsoft SkyDrive, Google Drive seems to give the company more leeway as to how it uses your data, Dave Johnson writes.

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Video is growing ever more important online, with Facebook users averaging 84 minutes of video watching on the site each month, but marketers are not capitalizing on the data around clicks or engagement. Video data can parse out whether a sales uptick is due to a new YouTube video or to the actions related to its sharing, such as when evangelists and fans begin discussing it on their own. "Mining video data is the next big thing in harnessing big data," writes Rachel Delacour.

Your business may fail to reach its potential if your customer relationship management system is plagued with low-quality data, writes Nigel Turner of Trillium Software. You can address this problem by creating a compliance process that begins with evaluating the data you already have. "There is no point in embarking on an expensive implementation only to find that your data isn't of good quality, doesn't reconcile, and doesn't provide a reliable customer view," he writes.

Marcia Conner writes about the myriad ways that Big Data is about to change the way we do business. Companies are likely to face a shortage of workers who are adept at analyzing large sets of information. That opens up an opportunity for current and prospective employees and managers with the right know-how.

Jill Dyché offers five questions to determine whether it's time for your company to jump into the era of Big Data. Among them: What could more data help your team accomplish, and what resources do you have available to start today? Most importantly, you need to consider whether your company is ready to manage the structural changes that Big Data can bring.

Consumer data collection and aggregation is a multibillion dollar business, as companies look to target potential customers based on their interests, online habits and demographic profiles. Now a slate of new efforts are looking to give consumers more control over how their data is used, by developing ways for consumers to rent their online attention to marketers.