Global International Market Entry for Businesses

From the scenarios, Chris and Erica are considering different options for business expansion, and one of the considerations is to venture into the global market. Discuss two strategies that they can use to enter the global market, and explain why these approaches would be appropriate and beneficial to the business.
◦From the case study, discuss why it was necessary for McDonald's to adjust its global business strategy, and explain whether or not you believe this approach is a sound one. Provide a rationale for your response.

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--From the scenarios, Chris and Erica are considering different options for business expansion, and one of the considerations is to venture into the global market. Discuss two strategies that they can use to enter the global market, and explain why these approaches would be appropriate and beneficial to the business.

Depending on the business product or service, the two characters have specific options to venture into the competitive and expensive global marketplace. In the assumption position, the business owners could consider the franchising aspect with the noted country in mind where individuals / groups have enough for the upfront fee to utilize the business name and brick and mortar. The business owners can thereby ...

Solution Summary

The review into globalization and market entry for businesses seeking to expand.