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Goodfellas readies Superiore TV activity

Goodfellas is rolling out a TV campaign on Saturday aimed at adult diners who want a restaurant-quality pizza in the comfort of their own homes, as part of a £1m marketing push for its new Superiore range.

The ad, created by Mother, will be similar to Goodfellas' Scoop pizza campaign but will include a five-second end frame with a voiceover that highlights the recently launched Superiore pizza.

The TV campaign kicks off this Saturday and will run for four weeks, supported by 10-weeks of in-store activity.

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