Rock Paper Scissors Scores with Eight Game Day Spots

Ranging from funny to touching, Rock Paper Scissors had a host of spots in this year’s Super Bowl, including projects from NFL Networks, AMV BBDO, Anomaly, Deutsch and others. Whether it’s Dwayne “The Rock” Johnson getting some milk in “Morning Run” or the noble love of a Budweiser Clydesdale in the David Brodie edited “Brotherhood,” these spots are fueled by the creative vision commensurate with advertising’s biggest day and unified under the expert editorial eye of RPS.

While each spot is conceptually unique, director Noam Murro’s pair of Taco Bell spots for Deutsch LA are hilarious show stealers. In “We Are Young/Anthem,” a group of octogenarians sneaks out of a retirement home after dark for a night on the town. They get down at a club, set off cherry bombs on doorsteps, get tatted up, and finally end up in the Taco Bell parking lot. The companion spot, “Grande Papi,” features a father and his newborn strutting their stuff on the street to the attention of passing ladies. The priceless reveal, that the dad is just making his way to Taco Bell, owes its perfect comedic timing to RPS.

Other spots, like NFL Networks “Leon Sandcastle” edited by RPS’s Aaron Tompkins, play off the cheekiness of athletic personalities, whereas AMV BBDO’s “My New BlackBerry” for BlackBerry, cut by Adam Pertofsky, takes a leap into the fantastical to highlight the capabilities of a new mobile device.

Each spot is another example of Rock Paper Scissors’ unequaled portfolio of work, scoring big wins for the editorial powerhouse on Super Bowl Sunday.