S2, Ep. 16: David Meltzer, CEO, Sports 1 Marketing

I met David Meltzer in the Summer of 2012 while interning at his and Warren Moon’s company, Sports 1 Marketing. He gave me my first introduction into the sports industry and I learned a tremendous amount. Not just about the business of sports, but what it takes to survive in one of the most competitive industries in the world. He was one of the inspirations behind me starting this podcast and now, five years since first meeting “Dave”, I have the privilege of having him on this podcast.

In today’s episode we talk his background, Sports 1 Marketing, what the sports business is really about, how his company is using technology to forward the branding/advertising/fan experience, his new show and podcast, and much more. (Run Time: 37 minutes)

You can find David on Twitter @DavidMeltzer. You can also find him on his new hit podcast, The Playbook, on iTunes. Learn more about Sports 1 Marketing here.