2005 is just getting started and things
are looking pretty good. Online advertising spending is up and soon
will overtake radio in terms of ad dollars. Web site development is
strong as companies and other organizations are now beginning to
grow their web efforts as ROI, once elusive, is now measurable and
sustainable.

The Web Marketing
Association is looking forward to a number of improvements to its
award programs this year as well. Last month, we launch the 2005
Internet Advertising Competition Awards (www.iacaward.org)
with a host of new industries and a simplification of ad mediums
based on feedback from past participants and judges. Next month, the
Interactive Investor Relations Awards will kick off (www.iiraward.org),
and then in April it's time for the 9th annual WebAward Competition
for Web site development. All in all, that's a lot of opportunity to
showcase your award winning work.

In addition to our existing
competitions that you look forward to each year, we are looking to
add several new programs to help you promote your award winning
online efforts. Some may be as simple as allowing you to select how
much email you receive from the Web Marketing Association - a
program we began last year. We are even working on a new award
competition that will be unlike any other award competition
available today.

The one area that we can really use
your help is getting the word out about our award programs. We all
know the power of viral marketing and you can do your part in making
our competitions bigger and better each year by telling all of your
friends, co-workers, peers - anyone that is involved in online
advertising or web development - about the Web Marketing
Association. We are a volunteer organization and you can help by
spreading the word and getting more people to join our mailing list.

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Are you getting enough email
from the Web Marketing Association? Or
maybe too much. The WMA is implementing a new mailing list
management page with the help of Exact Target, our email sponsor.
Now you can update your profile and select only the email you wish
to receive over the course of the year. Normally, we email only our
monthly newsletter, Interactive Briefings, and notices of our
various award competitions, but now you can decide what is right for
you. Please take a moment and update your profile today!
http://www.webmarketingassociation.org/subscribe.asp

P.S. Help us to get the
word out. Please forward this newsletter to other Internet
professionals you feel could benefit from its information.