Today in Tech: Can Netflix pull an HBO?

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* YahooYHOOhas a new CEO in Scott Thompson, who served as PayPal President and grew the online payment unit into a business that now accounts for nearly 37% of eBay’s total revenues. As sources told colleague Dan Primack, Yahoo’s board members are not supportive of a takeover offer for the entire company. (The Los Angeles Times and Fortune)

* Kevin Spacey’s House of Cards isn’t the only series coming exclusively to NetflixNFLX. Sopranos actor Steven Van Zandt will join the online video service in an original series called Lilyhammer, about a mafia boss-turned-member of the witness protection program. The bigger question — beyond whether the show will be any good — is whether Netflix’s strategy of emulating HBO with premium content will pay off. Given the company’s announcement that some 20 million streaming customers watched 2 billion-plus hours of movies and TV between October and December of last year, it just might. (CNET and Mashable)

* Does AmazonAMZNwant to move beyond hosting massive amounts of data with its Web services to analyzing it? (The New York Times)

* Barnes and NobleBKSis selling its Sterling Publishing business, which it bought in 2003 for some $115 million. Sterling mainly publishes nonfiction titles in areas like puzzles and games, gardening, and children’s books. (The Wall Street Journal)