“And what is the use of a book,” thought Alice, “without pictures or conversation?” Alice in Wonderland

Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information?

I didn’t think so.

It’s funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection. Today, it’s all information overload wherever you go: laptop, tablet or smartphone. The Cheshire Cat would probably like being able to blend in with all that information noise but we have businesses to run and customers to attract!

That’s why visual content is so important. Content with images gets noticed, is more interesting and people engage with visual content more. But how?

To help us see the light, I connected with 9 other speakers from Content Marketing World and tapped my own brain for some tips for this handy infographic – created by Christie Anderson from my team at TopRank Marketing.

The marketing smarts amongst this group is impressive. Except maybe that fellow with a silent “d” in his last name. They include: Maggie Burke, Tim Washer, Brant McLean, Carla Johnson, Steve Clayton, Mark Schaefer, Lee Odden, Jim Kukral, Jason Miller, and Pam Didner who will be publishing her new book on Global Content Marketing very soon.

As a classic and very visual story, Alice in Wonderland serves as a great theme for this eBook complete with ideas on how to bring more visual awesome to your content marketing. From the power of humor to the impact of video and repurposing visually, this eBook offers a great preview of the insight you’ll get at Content Marketing World.

Maggie Burke, EMC Corporation
Good storytelling is all about what we see. If you know where to look, the stories are there. @MaggieEMCTV Tweet this

Let’s Get Visual

The Content Marketing World conference is happening Sept 8-11 in Cleveland with over 100 content marketing experts (including actor, producer and content creator Kevin Spacey) giving presentations on all things related to content. And marketing. Aptly named, CMWorld is actually the largest conference dedicated to content marketing in the world!

Learn how TopRank co-creates content with influencers, just like this infographic and the eBook it represents. I will be presenting at Content Marketing World on Sept 9th at 3:30pm on how companies can attract, engage and recruit industry influencers to partner on content projects, just like this one.

Are you a technology or software company? We have good news for you! Susan Misukanis from TopRank Marketing will be hosting a content marketing workshop for Tech/Software companies (Sept 11 from 9:00am to 3:30pm) with co-speakers from LinkedIn (Koka Sexton and Deanna Lazzaroni), Dell (Connie Bensen), and a Pam Didner, a former Intel Global Content Marketing Manager and author of the new book: Global Content Marketing.