Business Tracks and Specializations

ACCOUNTING

The accounting track at PhilaU prepares students to become professionals with a broad understanding of public accounting and financial management of corporate and nonprofit organizations. Students have the opportunity to network with accounting industry professionals from day one, participate in industry-sponsored projects, complete an exciting semester abroad, or help to run our Student Managed Investment Fund. They can also earn their iMBA degree in one additional year of study while preparing for the Certified Public Accountant (CPA) or Chartered Financial Analyst Level I (CFA) exams. Accountants serve a variety of roles in every company. Our graduates have gone to work at the Federal Reserve Bank, Ernst & Young and KPMG, just to name a few. Students interested in the deepest exposure to the accounting profession take all three of the following accounting specializations (each consist of three courses):

Financial Accounting & Reporting

ACCT-203

Intermediate Accounting I

ACCT-204

Intermediate Accounting II

ACCT-303

Accounting Theory & Practice

Tax, Auditing & Managerial Accounting

ACCT-309

Federal Taxes I

ACCT-316

Cost Accounting I

ACCT-409

Auditing

Advanced Financial Accounting & Reporting

ACCT-412

Advanced Accounting

ACCT-4XX

Accounting Systems

TAX-660

Individual Taxation

or TAX-662

Corporate Taxation

or TAX-795

Estate and Gift Taxation

or ECON-3XX

Managerial Economics

or INTERN-493

Internship

FINANCE

The finance track at PhilaU prepares students to become professionals with a comprehensive understanding of global financial markets and financial institutions. Our graduates are prepared with skills to tackle complex financial problems, and have the professionalism to work effectively in any environment. Students have the opportunity to network with industry professionals, participate in international competitions, manage an investment portfolio through our Student Managed Investment Fund, study abroad for a semester, and earn their iMBA degree in one additional year while preparing for the Chartered Financial Analyst Level I (CFA) exam. Finance professionals are a vital part of businesses’ success in every industry. Our graduates have gone on to work at JP Morgan Chase, Lockheed Martin and Vanguard, just to name a few.Students interested in the deepest exposure to the finance profession take all three of the following accounting specializations (each consist of three courses):

Finance Core

FINC-303

Intermediate Financial Management

FINC-318

International Finance & Development

FINC-322

Capital Markets & Financial Institutions

Portfolio Management & Financial Planning

FINC-411

Personal Financial Planning/Risk Management

FINC-321

Investments and Portfolio Management

FINC-4XX

Financial Modeling

CFA Preparation

ACCT-203

Intermediate Accounting I

ACCT-204

Intermediate Accounting Ii

1MBA-776

Speculative Markets﻿

or IMBA-777

Fixed Income Securities

or IMBA-3XX

Managerial Economics

INTERNATIONAL BUSINESS

The international business track at PhilaU prepares students to become professionals with a distinct ability to understand and excel in the global marketplace. As a student in this track, you have the opportunity to become bilingual through advanced study of another language, travel abroad extensively to experience cultural immersion in places like Chile and Vietnam, and the opportunity to broaden your experience by taking a specialization from another discipline.

International business skills are increasingly valuable in our globalized world. Our students have gone to work at multinational companies including Aramark, Merrill Lynch and Citibank, just to name a few.Students interested in the deepest exposure to global business take the following specializations (each consist of three courses):

Global Culture & Communications

Global Diversity and Global Citizenship

(6 cr. beyond Hallmark requirements)

ECON-401

International Economics

Global Business Studies

MKTG-324

International Marketing

MGMT-307

International Management

FINC-318

International Finance & Development

Third Specialization

Choose a specialization from any other disciplinary area.

MANAGEMENT

Management students acquire the skills to manage and lead innovation, either in existing companies or their own entrepreneurial ventures, while gaining valuable expertise in teamwork, professional communication, change management, human resources, and problem solving. Many students interested in management choose to select one specialization from another disciplinary area to round out their management skills.Many management students acquire a paid internship and professional work experience before graduation. Our alumni excel in a variety of fields, including retail, banking and finance, insurance, global manufacturing, service firms and public agencies, while many graduates start their own businesses.Students interested in the deepest exposure to management take the following specializations (each consist of three courses):

Sustainability in Organizations

SUST-421

Economics of Sustainability

SUST-402

Managing Sustainable Organizations

SUST-421

Environmental Policy

Managing People & Teams

MGMT-310

People and Teams in Organizations

MGMT-320

Human Resource Practices & Tools

MGMT-412

Seminar: Leading Organizational Innovation & Social Responsibility

Entrepreneurship

MGMT-2XX

Entrepreneurship

MGMT-411

Venture Creation

MGMT-310

People and Teams in Organizations

or MGMT-320

Human Resource Practices & Tools

or MKTG-207

Consumer in the Marketplace

or MKTG-302

Product Development & Innovation

or MKTG-310

Integrated Marketing Communications

or MKTG-305

Contemporary Brand Management

or ECON-3XX

Managerial Economics

MARKETING

The marketing track at PhilaU prepares students to become professionals with a broad understanding of business, communication, sales and research. Marketing students benefit from dynamic, multidisciplinary training in multimedia communications and business. Additionally, they learn to analyze demand and market segments, design budgets and campaigns, increase a company’s brand equity, and formulate marketing plans from start to finish.

Marketing is key to creating and maintaining a business’ presence to consumers and related businesses. Our graduates are prepared for careers in advertising, public relations, sales management and more.

Students interested in the deepest exposure to marketing take the following specializations (each consist of three courses):

Advertising & Promotion

MKTG-310

Integrated Marketing Communications

MKTG-305

Contemporary Brand Management

COMM-307

Public Relations and Media Writing

or MTKG-207

Consumer in the Market Place

Consumer Insights

MKTG-207

Consumer in the Marketplace

MKTG-391

Marketing Research

MKTG-412

Marketing Strategy Seminar

Digital Media Marketing

MKTG-315

Marketing in a Digital Environment

MKTG-408

E-Business Strategy

COMM-214

Technologies of Communication

or MKTG-207

Consumer in the Marketplace

or MKTG-305

Contemporary Brand Management

or MKTG-310

Integrated Marketing Communications

CUSTOMIZED SPECIALIZATION GROUPINGS

By completing a simple form explaining their personal career goals, and with their advisor’s input and guidance from Career Services, students can select any three of the 15 specializations available to B.S. Business majors (listed above) as long as they have the necessary pre-requisites.