Every facility providing maternity services and care for newborn infants should: Help mothers initiate breastfeeding within a half-hour of birth. Mothers in the maternity ward who have had normal vaginal deliveries should confirm that within a half-hour of birth they were given their babies to hold with skin contact, for at least 30 minutes, and offered help by a staff member to initiate breastfeeding...At least 50% of mothers who have had caesarean deliveries should confirm that within a half-hour of being able to respond, they were given their babies to hold with skin contact. It is now well established that mothers who are supported to initiate breastfeeding soon after the baby is born are more likely to have a successful breastfeeding experience.