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CXO Forum with Geoffrey Moore (Slides and Video)

MassTLC kicked off its CXO Series, "Crossing the Chasm" - What has Changed in the Past Two Decades?” to a packed room in the Seaport District.

Keynote speaker Geoffrey Moore, author of the best-selling Crossing the Chasm and Inside the Tornado, revisited his original premise of how and when companies cross a chasm and scale to the next level, using examples from today.

He spoke of the mature life cycle of a technology, from emerging market (aka pre-tornado) through the quick and steep climb of growth, followed by the flat mature market, and ultimately – regardless of how successful the technology – a decline. It is between the flat and decline where a company needs to innovate to "catch the next wave,” bringing the cycle back to its beginning as emerging.

Geoffrey also spoke of "the four gears model” in which a company should continually be focused on one gear. The gears include: enlistment, acquisition, engagement, monetization. Geoffrey's slides can be viewed below:

Following the keynote, Geoffrey joined our panel of company founders to discuss how each was able to disrupt
within their organizations, their clients, and ultimately the ecosystem.
Watch a clip of their discussion below.