9 Futurist Content Marketing Insights You Must Know Now

VIP CONTRIBUTORLisa BuyerCEO and Social PR Consultant at The Buyer Group

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/ November 20, 2018

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The creative content marketing secret may be in the palm of your hand, or an extension of it.

The smartphone has evolved from a personal necessity to a revolutionary content-producing machine. Its built-in camera is wired with superpower-like features, formats, apps, platforms, lenses, filters, and social media channel magic.

Its output potential is making marketers think and rethink visual content strategies at record speed.

So what does the future of content marketing hold and how can you dare to be different?

Here are nine ways to stand out and explore new marketing realities with visuals.

1. Facebook Live: From Thumbs up to Thumbs Down

Last year’s content marketing golden child was Facebook Live and on its heels came the episodic-style Facebook Watch.

Yet just last month Social Media Examiner’s Michael Stelzner dropped a news bomb announcing to abruptly cancel three of its four weekly Facebook shows.

Ouch.

Right when brands were finally warming up to the concept of going live and Facebook dependency is at an all-time high, industry leaders are pulling the plug.

3. 360-Degree Videos: You Had Me At Hello

Are you sharing immersive experiences, places, and stories with your audiences?

A 360-degree video transports you directly to the moment. It allows viewers to see the entire 360-degree experience as if they were there themselves.

If you are a brand trying to create a virtual experience where feeling, mood and moments matter most, 360-degree video is for you.

Not sure what you need or how this works?

Check out the video style and order a legit camera to start out such as the Insta360 Pro and jump in with your audience – or someone else will.

4. 360-Degree Photos: The Spin is In

Facebook is known for its in-app support for immersive experiences. An easy way to stand out with your Facebook Page or Facebook Group is to use a 360-degree photo as your brand’s cover image (or in the news feed).

Next time you are at an industry event like this and you want your audience to feel like they are there, snap and upload a 360-degree photo.Not sure which camera to get? Check out this 360 Camera review.

“Create a 360 infographic to immerse your content in a whole new world example – it can be used for holidays and for your Facebook cover,” said Social VR expert Navah Berg.

Check out this 360 infographic created and shared on World Photography day:

It’s World Photography Day! Take a look at the the evolution of camera technology that’s lead to fully immersive photos…

We presented the 3D photos feature and now we're handing the creativity off to you! We can't wait to see what you come up with. If you need a little help getting started, check out our video on how to post a 3D photo. What are you excited to bring to life using this immersive format?

“Image search powered by AI and AR will be critical for the future of search, especially as more companies like Samsung and 6D.ai move forward with the #AR Cloud,” said Cathy Hackl, VR/AR/MR Marketing expert.

6. Augmented Reality: Your Audience Wears Your Brand

When Carolina Arguelles, Head of AR Monetization Product Strategy for Snap, spoke at the world’s first Mixed Reality Marketing Conference this month, she emphasized how we are now in an era called camera marketing.

We no longer communicate by talking on the phone or even sending text messages.

Brands are challenged and encouraged by the aging and dominating Millennial and Gen Z demographics to adapt or die to augmented reality marketing.

Snapchat ads will probably never be easier to get ROI. If your audience is Gen Z integrate a paid strategy.

“Snapchat advertising is not just for big brands, you can be successful using Snapchat ads for as little as $50 a day inadequate stand,” Arguelles said.

7. Snap Camera: All Devices, All Aboard

Drop the phone.

Snapchat reality is now available for desktop and laptop – just pick your device.

What does this mean for marketing and brands?

“This means wearing Lenses while recording your next YouTube video, or even while streaming with apps like Skype, Google Hangouts, and OBS. We’ve also developed a custom Snap Camera integration just for streaming on Twitch,” according to Snap’s official announcement.

8. Holograms: Beam Me Up

If you thought the press release is dead, think again.

How about sending out your company news or product announcement as a holographic press release?