Why Not White? Seeking Emoji Equity

Since their invention in the late ’90s, emojis have changed the way we communicate. According to DMR, a global business statistics supplier, more than half of all social media messages (including texts, emails, and posts to various platforms) contain at least one emoji, the most popular, globally, being “tears of joy.”

There are currently more than 100 food- and drink-related emojis, but one important image has been MIA—until now. Earlier this year, California’s Kendall-Jackson Winery launched a campaign, including submitting a “surprisingly detailed” 15-page proposal to Unicode Consortium (the universal arbiter of all things emoji) to introduce a white wine emoji.