We have all had those promotional opportunities presented to us – whether it be by a sales person of a newspaper/magazine, a joint promotion offer, or anything in between. They come packaged as “great opportunities” but beware, it is probably time to dig a little...

You can see those sleazeballs a mile off. The ones that catch your eye and you instantly want to go and hide in the bathroom. Those smarmy guys twitching their peck muscles and giving you the glad eye. Those women that sashay past, waggling their butts because they...

Working with your ideal client is the ultimate in your business, and it is possible to do this. However, you need to know how to attract your ideal client, so you need to know who exactly you are trying to attract. If you know that, then you can target your message...

In our last article we covered What’s All the Fuss About Targeting Your Customers, now it’s time to dive even deeper. Knowing, and speaking to your target market is a great start to effective marketing, but what if I told you there was an even better,...

So, what is all the fuss about targeting your customers? Shouldn’t you cast your net as wide as possible to attract as many clients as you can? Funnily enough, the opposite is true. By targeting everyone at once, you will actually attract no one. Your offer will be so...