BRAND STRATEGIST

Thursday, July 12, 2012

Western Union

Western Union

Wednesday, July 11th, 2013
5:30-8:30

This is me with Hikmet Ersek...

What am I doing with the CEO of Western Union?

Western Union, a Fortune 500 Company is a global leader in cross-border money transfer. They threw the doors open of their new SF office of Western Union Digital Ventures, the online and mobile payments arm and I walked right in to help them celebrate. I grabbed a vapor-infused cocktail, a few glasses of wine, some hors d'oeuvres and even donated to a local charity when I was there. Western Union built the first transcontinental telegraph in 1861 and now they intend on being a leading player in the next era of digital cash and payments technology by reinventing and expanding money transfer business for the mobile age. It was some good times with the boys of the banking world and they're currently hiring.

CRASHED IT... For the next generation of products, as mobile grows in importance.