PowerBuy – IT Discounts for small business

2011 First redesign, process re-architecture, and code refactoring created a jump in conversions from 0.4% to 4.0%

Introduction:

Duncan has been with PowerBuy from the beginning in 2008 when the business model was still an idea and very different to the current one. Back then the owner, Joel Montgomery, was on his honeymoon and we scoped the entire project out by Skype. Between his cafe in Paris and Duncan’s dining room table in Sydney.

PowerBuy assists it’s community by taking the pain out of the cash back or coupon schemes provided by manufacturers as lead generators for their products. Mostly these involve lot’s of forms and back and forth to achieve the end result. PowerBuy allows you to upload a receipt and be paid much faster, and they deal with the manufacturer to get the money back.