Adult Standards KORC-A/WALDPORT, OR will go dark MARCH 31st, co-owner LARRY PROFITT told the SOUTH LINCOLN COUNTY NEWS. PROFITT put the station up for sale last year but no deal was reached.

"It makes me feel bad that it happened on my watch," said PROFITT, who owns the station with wife MARGIE and hosts a midday show with daughter BETH RIGGS. "Even a year ago we didn’t see the economy going this way ... We’ve kept it on the air in hopes the cavalry will show up at the last minute." The station remains for sale for $129,000.

-------------------------------------------------------------------------------- Story from South Lincoln County News:

Barring a last minute reprieve, Waldport’s KORC radio station will go silent at midnight, March 31 after nearly 21-years of operation, another victim of an economy in freefall.

“It makes me feel bad that it happened on my watch,” said Larry Profitt who runs the station with his wife and two daughters. “Even a year ago we didn’t see the economy going this way.”

Profitt first put the station up for sale a year ago with the idea of retiring. The price then was $285,000 and although four potential buyers expressed interest, no deal was reached. A steadily slumping economy made it harder to find a buyer as advertising dried up. Dropping the price to $199,000 brought only one additional inquiry that didn’t pan out. Now, in hopes of keeping the station on the air, Profitt is willing to let the station go for $129,000.

“We’ve kept it on the air in hopes the cavalry will show up at the last minute,” Profitt said.

KORC is an affiliate station to the broadcast giant ABC, which does the programming during the hours the station is not broadcasting. ABC changed its music programming for KORC in three-hours, a process that normally takes several months of negotiations, Profitt said.

“ABC has been incredibly accommodating and asked what they could do to help,” he said. “Which was extremely heartwarming considering they’re the largest radio affiliate in the world and we’re just a little station on the coast of Oregon.”

To try and stem the outgoing tide of advertising dollars, the station cut its ad rates in half, to $2.50 for a 30-second spot and $5 for 60-second commercial. In addition to fewer advertisers, KORC has had to deal with increased operating costs. The royalty fees for music played on the air has gone up 100 percent since he bought the station, Profitt said.

It isn’t like Chevrolet where they lose billions and don’t even know it,” he said. “Here, every $50 hurts.”

After March 31, the station will enter a six-month period where even though it has gone “dark” it could still be started relatively quickly if a buyer is found. Once that six-month period has elapsed, the tower and transmitter will be dismantled and all the station’s equipment sold.

The costs of starting a similar sized 1,000-watt station from scratch would run at least $300,000, not counting the five-acres of land needed for a tower.

Profitt bought KORC in 2003 after retiring as the chief of police of Rio Vista, Calif. Driving through Oregon on a trip with his wife Margie, he was intrigued by the idea of owning a community radio station after seeing one in a small town. Back home in California, an Internet search found KORC. Although he had just recently purchased the station himself, the new owner agreed to sell it to Profitt.

“I was planning on doing nothing, and if I didn’t get done tomorrow I’d work on it the next day,” Profitt said of his retirement plans.

Running the station quickly became a family affair. Daughter Beth Riggs works as the stations news director, assistant manager, producer and does voice over work on commercials. She also co-hosts the “Live with Beth and Larry” show every weekday at 10 a.m.

“First and foremost, I’m going to miss all the people I come in contact with. I’ve met a lot of wonderful people,” Riggs said. “ I found out I had voice for radio, and I want to continue doing voice over work.”

In recognition of its final day on the air, KORC will host an open house and open mic on March 31 from 7 to 11 a.m., where Profitt has promised to provide some of his famous chili along with other refreshments.

The station will broadcast live from 6 p.m. until midnight that day. And what will be the final song before the clock strikes twelve and the power is flipped off? Profitt said he’s gotten a lot of input from listeners and has the choice narrowed to either “The Party’s Over” or “American Pie,” Don McLean’s 1971 hit about “the day the music died.”

“Knowing what I know now, I’d still buy the station,” Profitt said. “It’s the funnest job I’ve ever had. How can you not like playing music you like for people to listen to?”

“You find you create a radio family with people who participate in the promotions and who call in. That’s what I’m going to miss the most,” Profitt said.

Author: Alfredo_t
Wednesday, March 25, 2009 - 12:40 pm

This is pretty sad. The numbers quoted above, specifically the $129,000 sales price with no takers and the $2.50/30sec ad rate, really bring home the tattered state of the economy.

Author: Bestdj
Wednesday, March 25, 2009 - 12:59 pm

I remember while at KCST in Florence, the former owner Matt from the early 90's was contracted to supply us with news from that end of the coast. I would tape him in the wee hours of the morning and we would chat for a few minutes afterwards. It was hard then as well for a small station to make it with that type of market, so he would do news for other stations along the coast to make extra money. Sad to hear another station will go down. I would think as an affiliate of ABC that KCST or a Newport station could simulcast a signal there. Profitt might want to talk or negotiate with Jon Thompson of KCST or with Dave Miller from Newport about something like this? The station could keep most of the equipment, tower and transmitter. Sales from outside the area and from the Waldport arena would still help offset extra expenses, the coast would be able to keep the signal in times of emergency. ABC would still have a presence, and it could all be run from Florence or Newport via phone or computer. Maybe a lease option? instead of a out right sale.

Author: Darkstar
Wednesday, March 25, 2009 - 4:00 pm

If I only had $129,000... :-(

Author: Alfredo_t
Wednesday, March 25, 2009 - 4:48 pm

I wonder, if somebody were to offer Profitt $100k, would he accept the offer? Unfortunately, I don't have that kind of money lying around.

Author: Warner
Wednesday, March 25, 2009 - 4:57 pm

Good God people! I bet if we all pooled whatever we could together we might come up with that.

Waldport is a nice, lazy spot on the coast.

We could do "Deep Album Cuts Radio" and everyone would be happy just to have a station.

Author: Skeptical
Wednesday, March 25, 2009 - 5:39 pm

I already sold a house in Waldport 10 months ago. I'll pass on putting money back in there for now.

Author: Kjunguy
Wednesday, March 25, 2009 - 7:48 pm

If you can't get much advertising locally you are going to need deep pockets to keep it going. Plus you will get the pleasure of working for little or no pay.

Shouldn't Roger be jumping all over this? I'll be happy to show him around town and give him the name of a good realtor.

Author: Roger
Thursday, March 26, 2009 - 4:33 am

Hey Skep, I jumped all over that several years back before Profitt bought it. The asking price was much steeper and it wouldn't work at the numbers quoted. There were issues then regarding potential ad revenue vs expenses.

I took another look when it went up last year, and the cost/earnings were even uglier.

129 is closer to a workable price, and I do have a business plan for a scenario like this.

I would be willing to put something together with a group of local radio people who have other sources of income. Unfortunately, If there were Western Oregon radio people with a few bucks to invest, you wouldn't need me as part of the equation. You really need a core group of radio people willing to put in the effort for only a ROI rather than an actual paycheck for a period of time, otherwise someone winds up in the same position as the current owner a year or two down the road.

Yes, I think you could make it work, (Larry, you are in the area, thoughts?) If you could pinch that down around 100K ( but, he may need the 129 to satisfy some debt)

It would be fun to get a group of 10-20 radioheads together to kick around some ideas.......

Hey, in all seriousness, I made runs on three different occasions for peashooter AMs I would share my thoughts on this... anyone, feel free to drop me an email.

I think someone will be all over this within the next 30 days. I can almost bet one serious buyer will bring out several more.

Questions... What are the PHYSICAL ASSETS and conditions. ANY OUTSTANDING DEBT, (taxes, equipment, leases,etc) ACTUAL OPERATING COST MONTHLY. just to turn it on. including all expenses. REVENUE FOR 2008 from ALL SOURCES. REVENUE LAST 90 DAYS. POTENTIAL REVENUE TRADITIONAL/NON TRADITIONAL. OUT OF AREA REVENUE POTENTIAL. GROWTH POTENTIAL. COMPETITION FOR REVENUE. LOC possibilities?

Getting the financial picture before formulating a programming plan is a must. I think you can build a loyal local audience, but are the dollars there? Pretty good time to get in... tourist season is approaching. NOW what do you do to capitalize on that?

A tough 'ho to row, but worth looking into.

Author: Richjohnson
Thursday, March 26, 2009 - 4:55 am

Based on the quality of that article, I also fear for the South Lincoln County News. So... ABC supplies programming for KORC when it's NOT on the air? Somebody get Major Major on the line!

"Note there are two FM possibilities for Waldport. One is a vacant allotment for a class A, the other is a petition for rulemaking to add a C2."

Two more reasons for not buying a stand alone AM.

Author: Deane_johnson
Thursday, March 26, 2009 - 5:04 pm

This is a sad situation that ruins my evening to read about it, but unfortunately, it's being repeated many places.

I suspect he might take less than $129,000 rather than go dark, but time is about gone to keep it on the air.

I hate to see him lose his nest egg. Buying radio stations based on the scenery is very dangerous.

Author: Craig_adams
Thursday, March 26, 2009 - 8:50 pm

I was thinking that at Waldport would have FM translators. The only listing found, which has now been deleted was K201CX 88.1 rebroadcasting KAWZ. Maybe it was never built.

Author: Roger
Friday, March 27, 2009 - 4:01 am

....two FM possibilities for Waldport.....

Which indeed does make KORC a tougher business prop. That being said, FM or not that market really can't support another station. Even barebones start up costs to put one on the air unchallenged would put someone in a deep hole from the start!

Author: Deane_johnson
Friday, March 27, 2009 - 10:37 am

It seems there are two questions here. The most important one is could Waldport keep a station alive just considering the monthly operating overhead? If it can't do that, it will have to go away.

What we don't know is if the station is free and clear now, or if there is existing debt. If there is, it limits the current owners flexibility in making a deal with someone.

If he has it free and clear, maybe there is a way to make a deal to take it over and he could retain some ownership in exchange for the value of the equipment and land.

One has to ask if the problem is only the economy, or if the current operator lacks the background and sales ability to get enough money in the door. Selling in a small community takes a certain type person.

Author: Chris_taylor
Friday, March 27, 2009 - 11:19 am

"Selling in a small community takes a certain type person."

No truer statement.

Author: Larbear
Friday, March 27, 2009 - 11:25 am

The old saying we have out here on the coast: "If you want to make a small fortune, move to the Oregon coast.........but make sure you start with a large fortune." I think, $129,000 would simply buy you a heartattack. Waldport is a lovely town.........in which to retire. Even in good times the revenue is not there. A person would have to be crazy to get into that situation. The last guy to sell KORC simply dodged the bullet, so to speak.

Author: Roger
Friday, March 27, 2009 - 3:00 pm

...the revenue is not there.....

That's what I found.

....The last guy to sell KORC simply dodged the bullet....and made a little.

sorry to see Larry P take it in the shorts, but he didn't have a radio background going in and that hurt.

I saw the same thing happen in Enumclaw with KENU. In that case the revenue WAS there, but with no sales and marketing background, no negotiating skills with the owner and being from out of the area, he was laid away and DOA.

The current rate schedule of 5/2.50 is certainly reasonable, but based on everything I put together for this market, no matter who you put out beating the bushes, You would really need to bring in 25K gross per month to make a go of it.

You could do it for less, but 25K is what you would need to make it a nice little locally focused station. Just my thoughts....

I hate to see a little guy lose when so many mega media stations are run like crap and still manage to bring in the dollars

Author: Craig_adams
Tuesday, March 31, 2009 - 4:01 am

This from yesterday's All Access:

--------------------Rocket Radio Comes to KORC-A--------------------

GEORGIA TRIANGLE Active Rock WSBX-A/OCHLOCKNEE-TALLAHASSEE, FL OM/PD WOODY NELSON is taking his Rock programming chops to Country KORC-A/WALDPORT, OR which he will flip to Active Rock APRIL 1ST at 12:01a as AM 820 KORC "THE ROCKET".

NELSON plans to move to market and make it home base for THE ROCKET RADIO NETWORK where he will broadcast the syndicated morning show THE BREWED AWAKENING. NICK KNIGHT, host of the network's NICK KNIGHT'S KABUKI LOUNGE will serve as PD.

Author: Radiogiant
Tuesday, March 31, 2009 - 7:55 am

They must have very deep pockets to do what they want to do and not worry about making any money for awhile.

Author: Alfredo_t
Tuesday, March 31, 2009 - 9:56 am

Is this an (early) April Fool's joke???

Author: Alfredo_t
Tuesday, March 31, 2009 - 10:15 am

Has anybody been able to receive KORC (820) from the Portland area? I just checked an old thread about KOAC (not a typo) where 62kgw asked about fringe mediumwave signals that could be used to check receiver sensitivity, and then I posted the results of a daytime bandscan that I did. 820 was not on my bandscan, but I can't recall how much effort I put into listening for a signal there--I might have had my loop turned the wrong and inadvertently nulled out KORC.

Author: Greenway
Tuesday, March 31, 2009 - 10:17 am

I got KORC in the middle of the day for awhile late December on my Eton E5.No antenna or anything,but I was outside

Author: Larbear
Tuesday, March 31, 2009 - 10:21 am

RE: The Rocket. Make me laugh.

Author: Roger
Tuesday, March 31, 2009 - 11:18 am

Actually been emailing back and forth with Woody for years, so I'll let you know if he confirms it...

I am now trying to listen to 820 at home. I am hearing what I think is KGNW with a very weak KORC in the background. I guess that if I listen closely enough tomorrow, I might be able to tell if KORC is on with a different format or if it is silent.

I guess radiogiant, based on his posting, did not read that the station flips at midnight, yes it currently is a WSBX stream, and we are even modifying our stream at Midnight Eastern on www.rocketradionetwork.com and KORC flips at 3 AM Eastern and Midnight Pacific

Let the others know in the board that yes it is a last minute thing as the ink is barely dry on the TBA and LOI and the FCC probably hasn't caught up with the filings yet and we just reached this agreement 2 days ago

We have had some weather related issues this morning with our uplink stream but we hope this has been fixed now as the delivery of the stream seems to have stabalized. We have massive flooding in Georgia as we had several inches of rain overnight. Log on to listen to the all new KORC AM 820 The Rocket at www.rocketradionetwork.com , P.S. as for the spam I checked from another log in on the stream and I got no such spam, it might be due to your local ISP

Author: Deane_johnson
Wednesday, April 01, 2009 - 7:05 am

I wonder why my local ISP (Cox) would want to send out promos for KORC AM 820 and sign them Woody Nelson?

Author: Rocketradio
Wednesday, April 01, 2009 - 7:09 am

Deanne, I emailed that to you, it wasn't SPAM

Author: Roger
Wednesday, April 01, 2009 - 7:27 am

Good luck Woody, I hope you did your homework. This must have been a really quick pull the trigger decision between the time the news story with the price was listed on AA and you getting this together. I have to give you a hats off for having the balls to jump in with both feet, but I can't see how you crunched the numbers and checked out the market in so short of a time.

The price was right, but you also will have to overcome the "outsider" syndrome as well.....

I'm all for non big box owned radio.... may success come your way.

Author: Deane_johnson
Wednesday, April 01, 2009 - 7:41 am

As a former owner of a small Oregon market station, I'm watching this with considerable interest. I feel for the owner who put his life savings into a small market station with the desire to serve the community with local ownership. This type person doesn't deserve to lose.

I've driven through Waldport years ago, but don't know anything about the community's business capability. I suspect that even in good times, it's dicey. It probably has one advantage I didn't have in McMinnville and that's lack of outside signals such as we had from Portland.

I question whether or not a new music format on that AM will make a significant difference, but that's based on lack of knowledge of the market.

In any case, I'll be cheering this on for a complete success.

Author: Rocketradio
Wednesday, April 01, 2009 - 7:53 am

So far it seems to be working, but only time will tell. The Ad Inventory is loaded up with PI'S for now, I have had great success with them and I have an engineer starting the process soon for an FM Translator for the beast...

P.S. Anything is better than South Georgia and Waldport looks like it has a great quality of life, My Kind of town, I dig the vibe there

Author: Deane_johnson
Wednesday, April 01, 2009 - 8:02 am

Like no other market size, small towns require a certain personality to sell there. Persons who could be highly successful selling in a Portland size market would likely bomb in Waldport. It takes a "good ole boy" who is welcomed by everyone.

The other thing that makes it tough is being happy with small orders without getting your dauber down. Some of the small town merchants have to really scrape to get together $200 a month budget, but they take plenty of service and they need results badly.

Some communities don't care about a local station, others really like it. Most people in McMinnville didn't care if they had a station or not. Probably because of the Portland proximity. I should think an isolated market like Waldport might welcome a good station, but that's just a guess.

Author: Outsider
Wednesday, April 01, 2009 - 8:25 am

Vibe? Waldport has a vibe?

Author: Deane_johnson
Wednesday, April 01, 2009 - 8:43 am

He may be confusing the vibration caused by the recent swarm of small quakes in the Pacific area with some other type vibe.

Author: Roger
Wednesday, April 01, 2009 - 8:59 am

Woody, Prepare for CLIMATE SHOCK.... South Georgia/Oregon Coast.....

Take the elevator down to Seal Rock.....

Ask nicely if the Newport stations want to share their ad dollars.....

Author: Larbear
Wednesday, April 01, 2009 - 9:30 am

Welcome to the Jungle.

Author: Alfredo_t
Wednesday, April 01, 2009 - 9:34 am

I tuned 820 this morning, and I can confirm: The Rocket has been launched!! (I'd been dying to say that.)

Author: Rocketradio
Wednesday, April 01, 2009 - 9:34 am

I am not from Georgia I just happened to buy a station here. I have lived in Oregon, I know what I am getting into, cold and damp, but veeeeeeeeeeeeeeeeeeeerrrrrrryyyyyyy GREEEEEN !!!

I like cold and I love the outdoors

Author: Skeptical
Wednesday, April 01, 2009 - 12:33 pm

Rocket, After a storm you can have a blue tarp giveaway promotion. By the time spring comes around, Waldport is a sea of blue roofs!

Author: Rocketradio
Wednesday, April 01, 2009 - 1:16 pm

So we could have the Blue Tarp Festival and invite The Blue Man Group is what you are saying?

Author: Deane_johnson
Wednesday, April 01, 2009 - 1:50 pm

Talk about misinformation. I was sitting here doing nothing, looking at information on Waldport just for fun.

This site lists the AM as serving the Portland market with rates of $141 per 30 seconds.

Deane, that was obviously a company doing an indy estimate of what they thought was reality when in fact they probably never asked anyone for the actual numbers. It would have been really simple for them to call the station but they must have dropped the ball. I am sure that Larry was unaware of that rate posting, as he would get a chuckle, hell, maybe I should make that my rate card for s and g's, LOL

Author: Skeptical
Wednesday, April 01, 2009 - 3:41 pm

So we could have the Blue Tarp Festival and invite The Blue Man Group is what you are saying?

Yes, that is a brillant idea. You better rush out and trademark "Blue Tarp Festival" before someone else down the coast steals it.

Author: Itsvern
Wednesday, April 01, 2009 - 5:14 pm

Radio Advertising Rate for KLYC-AM

The estimated ad rate for the radio station is $141.00. Note: Individual radio station rates are not readily available. Our estimates are based on regional averages and may be very inaccurate.

Author: Deane_johnson
Wednesday, April 01, 2009 - 5:23 pm

That $141 rate must be for a week long infomercial.

Author: Rocketradio
Wednesday, April 01, 2009 - 5:27 pm

Or during the herbal harvest season as hush money?

Author: Drchaps
Wednesday, April 01, 2009 - 6:17 pm

Well I can't get the stream to work. The online world is missing out on the rocket.

the stream works best with winamp or go to itunes under rock and look for WSBX

Author: Newflyer
Wednesday, April 01, 2009 - 10:47 pm

I'd try to give it a listen, but 128k doesn't work on dial-up.

Author: Rocketradio
Thursday, April 02, 2009 - 5:51 am

I didn't know dial up still existed

Author: Roger
Thursday, April 02, 2009 - 7:08 am

.....I didn't know dial up still existed....

Some are perfectly happy with the 19th century. What's the rush?

In some parts of the country if you want to connect to the internet you pick up the phone click the hanger three times, and when Maude comes on line you ask her to plug you in to the internet socket, Of course the rest of the party line can't make a call til you're done.....

Author: 1lossir
Thursday, April 02, 2009 - 9:24 am

>>I didn't know dial up still existed<<

Dialup will never die as not everyone wants to pay $30+ a month to go online.

Author: Rocketradio
Thursday, April 02, 2009 - 9:38 am

Ya, but dial up is part of a much bigger rip off, how much is your phone bill? You can have High speed and unltd phone for the price of the rip off phone service using VOIP Lines...

Author: Alfredo_t
Thursday, April 02, 2009 - 9:48 am

There are still some sparsely populated places where DSL is not an option and cable TV companies don't run their lines.

Author: Rocketradio
Thursday, April 02, 2009 - 9:55 am

There is also satellite delivery available everywhere thru Hughesnet

Author: Roger
Thursday, April 02, 2009 - 11:55 am

....You can have High speed and unltd phone for the price of the rip off phone service using VOIP Lines......

I already have several phones. The cost of the new computer would not be worth the switch.

Right now phone 23.38 per month Internet 9.95 per month..... fits my budget...... the cost benefit ratio for faster service isn't there. Kind of like having a blackberry. Not necessary for me to fuction and I'd rather have the money for other things. Some people would rather have the gadgets.

Author: Alfredo_t
Thursday, April 02, 2009 - 12:02 pm

My brother lived in a rural area where DSL was not available until last year. He considered satellite Internet, but came to the conclusion that it wouldn't be worth the expense, although he might have been able to deduct it from his taxes (he supplements his income by selling auto parts and accessories online).

Author: Rocketradio
Thursday, April 02, 2009 - 3:11 pm

It sounds like this discussion has become a debate of economics rather than quality and technology

Author: Roger
Thursday, April 02, 2009 - 3:36 pm

Comes down to that. Just because there is some new gadget doesn't mean life is better or easier. just more expensive in many cases.

I thought windows 98 SE was just fine. But, now that we are up to Vista, some things on the internet don't work as well for us 98 users. Yahoo and ebay both upgraded and now it's a problem, but it does fine when I use Cooledit. Don't need an Ipod, blackberry, Sat Rad, Sync or a GPS, but some people can't live without them. I like the idea of Cable TV but for me, it's not worth 500 bucks a year. Don't text, twitter, youface, or mytube, but some people just have to. Again it's a cost/benefit issue. For me, the cost doesn't justify the benefit. Have some CDs, but prefer records, so no need to replace what I have, but I can dub a record to cassette and be happy with the result, play it in my car and be fine with it. I prefer live local radio, but for Megaradio Corp, the cost doesn't justify the benefits.....

As for Economics, hell, I would love to see KORC be a kickass live local full service radio station for the central coast. That ain't gonna happen. Why? Economics will prevent it.

Author: Rocketradio
Thursday, April 02, 2009 - 4:09 pm

Oh it will kick ass, lot's of good paying PI Ads will see to that. Once I move out there we will totally kick it into high gear and add an FM Translator. It looks like I have my station out east here sold, and I am flipping WSBX on Monday to be EL Chongo, check it out on the website

Author: Deane_johnson
Thursday, April 02, 2009 - 4:57 pm

I have to be a little bit curious. How does anybody, no matter how good they are, keep a station on the air in a town of 2000 people?

Author: Rocketradio
Thursday, April 02, 2009 - 5:11 pm

It is easy Deane, it covers north. Plus, the addition of national spots etc. This is Radio, not rocket science, plus, I won't be giving away all of my secrets, but it will work, and maybe I need an additional tax shelter to lose money in my company, businesses do that you know, but that is my business

Author: Eugenebob
Thursday, April 02, 2009 - 5:13 pm

No offense to RocketRadio, I must say what many of us our thinking; which is this is a really, really bad idea. Rock listeners won’t listen to an AM rock station today; they have IPODS, and have in range FM stations from Portland and Eugene. Plus, you have to look at the economy of Waldport. I own a house there where I vacation, and don’t see too many residents who go to rock shows. Same with the Business owners. When you operate a small town station, you have to tailor it to the liking of the local potential sponsors- or you are screwed. Also, the loyal listeners of KORC I am sure long gone by this point. So more or less- NO ONE'S listening. When you drastically flip a station- ESPECIALLY a small town station, your listeners disappear in an instant. In order to attract listeners with a flip, one has to spend a lot of money in promotional goods. I’d be surprised if 5 people are listening.

I’m with Roger on this one. A full service station with sports, news, good music, and over all local programming, would be a much better idea.

I too, wish you luck gentlemen. I hope that I am wrong. But this is completely business suicide.

Bob

Author: Deane_johnson
Thursday, April 02, 2009 - 5:23 pm

Rocketradio, no offense intended, I'm cheering you on. Anyone who tries to do a job with a small town station deserves a lot of credit.

But, having said that, I have to point out that you began the comments on this forum that led us to wonder what you're going to do that appears to many to be financial suicide.

Your post above zig-zags a bit. First it's because it goes north, then it's national spots which I wonder how many there will be in a town of 2000, then it's a tax loss, then it's you have some secrets.

By the way, I have to wonder why anyone would need a tax loss until taxes are 100%.

I repeat, I intend no offense, but since you have told us about your venture, we are going to be curious.

Author: Rocketradio
Thursday, April 02, 2009 - 5:31 pm

Well I am happy everyone is sooooooo Concerned, but it all boils down to relocating my syndication base to a place with a good quality of life. If the the locals listen, Great, if they don't well I won't be offended. Eugene Bob, did you read the part about adding an FM translator? Plus, there is a way to do this and do it right. AM and FM both sound like crap so does sat radio for that matter. I could careless if they listen at all on my stick. Internet Radio is here, Deal with it!!! I have a bunch of internet radios to giveaway, and with dual line reporting in place, I can humiliate other stations in the ratings dept. Going on about all of this seems futile with all the negativity or jadedness that seems to dominate the tone here. An AM station can make money, and alot of it, you just have to know how to do it, and I have the formula.

Author: Rocketradio
Thursday, April 02, 2009 - 5:33 pm

Deane, look at the bigger picture, not to the population base of 2000, when I say national ads, I mean the ones that I have as must carry on my syndicated format...

Author: Deane_johnson
Thursday, April 02, 2009 - 5:35 pm

I sincerely hope you are right in your assessments. People who take on these challenges, trying new ways of doing things, and putting their money where their mouths are deserve to win. I hope you are one who does.

Author: Alfredo_t
Thursday, April 02, 2009 - 5:41 pm

I hope that I haven't come across as being part of the "jadedness" in this thread. I think it is cool that somebody stepped up to keep KORC on the air. I don't know how a niche format is going to play in the Walport/Newport market, but I'm glad that somebody has the courage to try to do it.

Author: Eugenebob
Thursday, April 02, 2009 - 5:59 pm

Rocketradio, what you are proposing is the equivalent of opening a surfboard shop- in Oklahoma, in the biggest drought of Oklahoma’s history. You wont have listeners, you won’t have revenue, and even if you get the FM translator, you’re sill going to have to spend a hell of a lot of money to spread the message of your existence . KUFO, KFLY, and KNRQ are big stations that have a heritage following. And even then- good luck luring away enough listeners, and advertisers to your station.

Seriously, I say this with nothing but respect and friendship- *reconsider your format*. A full service station that covered that part of the coast, with cheap ad rates, GREAT local programming, and a presence might have a chance. Syndicated rock programming on an AM is DOA. Mark my word: If you go forward with this, You will go dark or have to sell it off. You are about to lose a lot of money. This is coming from 30+ years in the biz as a PD, consultant, GM, and Owner of several stations. And as a part time resident of the coast.

Author: Rocketradio
Thursday, April 02, 2009 - 6:18 pm

Just relax, it is not about the local revenues, it is a cheap way to have a home base for something bigger, with a great quality of life, quit missing the point here, PLEASE!!!

Author: Humbleharv
Thursday, April 02, 2009 - 7:44 pm

Look, It is his station. He paid for it. He can do whatever he wants with it. He has his reasons. It is noones business what he does with it.

Everyone of you experts could have put up the money and done whatever you wanted with it with all your knowledge and skills. You all passed. He didn't. You had a chance and didn't want it. He took the chance. It is his money. He could put a microphone on the beach and just broadcast the sound of the surf if he wanted to, and insert an ID every hour. So what? It is his money and decision.

With all your experience and education (sometimes I wonder from reading some postings) put your money where YOUR mouth is and buy your own station and do what you want with it.

Author: Outsider
Thursday, April 02, 2009 - 7:55 pm

And why didn't YOU buy it Harv? You are no different than the people you just bitch-slapped.

Author: Alfredo_t
Thursday, April 02, 2009 - 8:12 pm

> It is his station. He paid for it.

AMEN!

Author: Chris_taylor
Thursday, April 02, 2009 - 8:34 pm

Humble- Deane Johnson did purchase a small town station years ago in McMinnville. Highly successful and one of the better stops in my career.

I want Woody to succeed too. And maybe, just maybe, he's the "choosen one" who starts a slow movement back to local ownership with the type of control and revenue along with programming that we all remember.

For me it's a wait and see. I really want him to kick ass and show it CAN be done even with the hurdles being thrown in front of him.

I'm willing to give him a shot the way he sees it.

Author: Rocketradio
Thursday, April 02, 2009 - 10:07 pm

Oh geeeee, Thanks for giving me a shot the way I see it , LOL. Win lose or draw if it makes money , Great, if it loses money , Great, If it entertains people, even just 5 as some have said, Priceless! Let's just cut the crap and have fun again, radio is fun, let's just leave it at that. Let us also remember when we first started out in radio, we are not entertaining the masses, as a jock, there is only one person listening, and that one listener is the one you have to entertain cuz if you try it any other way, you will fall flat on your face and end up like Richard Simmons. I didn't know how to close so I went with the alternative to the overused Seacrest reference

Author: Rocketradio
Thursday, April 02, 2009 - 10:34 pm

As Malibu's Most Wanted B-Rad said from Maly Boo, "Don't Be Hatin' "

Author: Craig_adams
Thursday, April 02, 2009 - 10:40 pm

This from All Access:

---------------Rocket Radio Syndication Ready For Launch---------------

THE ROCKET RADIO NETWORK is now offering its Active Rock 24/7 format up for syndication worldwide. The format is fully self contained including all day parts. Take a Listen at www.rocketradionetwork.com and contact WOODY NELSON. rockmewoody@aol.com or at (229) 233-6153.

Author: Semoochie
Friday, April 03, 2009 - 12:54 am

I see 2 obstacles involving the translator: Correct me if the following statements are no longer true. If you own a commercial station and want a translator, another party must own the translator. AM stations are still not allowed to operate FM translators.

Author: Roger
Friday, April 03, 2009 - 1:48 am

Woody, you and I have been communicating for years. We've kicked some ideas back and forth. For what you are doing, you can do it from south Georgia, Waldport Oregon, Tinytown Michigan, or a little cafe just the other side of the border. Heck you said you love cold and the outdoors, you could base it in Nome if you chose to.

Not one of the posters here wants you to fail. We all love the concept of the little engine that could succeding when the big boys are in so much trouble. Some of us even realize that as much as we would love a live local full service station in the market, it won't work in that location. You can do what you do anywhere. KORC is just a base of operations. As you say, if any locals listen, fine. If not, fine as well. Same with the advertising. You don't need them. Right now what you do have is the interest of some solid radio people here. Don't chase 'em away. get to know some of these people. The Central Coast already has the KCUP TIGER... My advice would be don't be another Cheryl... I'll clarify it privately if you want, the rest know what I'm talking about.

All the best Woody.

Author: Humbleharv
Friday, April 03, 2009 - 2:33 am

"And why didn't YOU buy it Harv? You are no different than the people you just bitch-slapped."

I am not interested in owning or programming a station anymore. You should notice that I did not offer any advice or criticism to Woody on what to do or not do with his station, or anyone else for that matter.

Everybody has opinions. Whether there is good reason behind the opinions is not the issue. Some of you may very well have legitimate concerns. However, Woody put up his money and owns it. Therefore, he has the right to do with it as he sees fit. He has made that perfectly clear. It would be different if he came on here asking for advice and consultation. But he has not. He has said what he intends to do. You are all worried about him succeeding. That is a nice thing but he is not worried about it. He said he is looking to have fun with it......with his definition of fun.

He will decide later if his goals and expectations have been met. And it will be based on his decisions. Right or wrong.

Author: Dodger
Friday, April 03, 2009 - 8:07 am

Yo, this guys woody is RIGHT ON! I don't know how many times I have read here or heard from someone that "we oughta stream our station". Ok, are you streaming just to be a swell guy and so aunt martha in Waukegan can here your show? OR are you streaming so that you can set up a separate revenue stream? DUH! Woody is the man, and I don't even know him but I am down with his gig man! Smart cookie. Who the heck cares what Waldport wants to support, he is doing something MUCH bigger. I get it Woody, and I would love to sit crossed legged before you and listen oh guru of successful radio!

Author: Deane_johnson
Friday, April 03, 2009 - 8:33 am

"Woody put up his money and owns it."

When was the transfer approved by the FCC? Or do they no longer do that?

Author: Rocketradio
Friday, April 03, 2009 - 9:44 am

We are operating under a TBA with an LOI in place right now. You have heard of those right? These are inplace as this deal came down at the 11th hour and now the lawyers have to hammer out the definitive agreement which takes some time especially since the seller is going on a scheduled well deserved vacation...

Author: Deane_johnson
Friday, April 03, 2009 - 10:12 am

Makes sense.

Author: Brade
Friday, April 03, 2009 - 11:20 am

So que pasa with the Spanish message on the website? What happens April 6th? Gracias!

Author: Rocketradio
Friday, April 03, 2009 - 11:29 am

My station in Georgia, WSBX, I am flipping to Spanish, KORC will remain on The Rocket Radio Network and will not be affected

Author: Radio921
Friday, April 03, 2009 - 12:52 pm

By the way I believe you will make more with your station in GA that flips to Spanish than what you will do with your network.

Also how many stations are carrying your Rocket Radio Network?

Author: Rocketradio
Friday, April 03, 2009 - 1:21 pm

Right now I am about to clear 32 stations by April 15th and another 12 in Europe and the Middle East.

Commercial stations can and do own translators. If owned by the primary station, the fill-in translator station must maintain its 60 dBu (1 mV/m) F(50,50) contour within the 60 dBu contour of the primary station.contour.

If owned by the primary station and outside the 60 dBu it must serve only a "white area" defined as any area outside the coverage area of any full service aural service (AM as well as FM).

Although prohibited by the rules, a few AM stations have been able to obtain (for now) Special Temporary Authority to be rebroadcast on an exsisting (not new) FM translator.

I'm sorry, it was late. I hereby remove my first point from discussion.

Author: E_dawg
Saturday, April 04, 2009 - 1:04 pm

Is there any way korc can move into the willamette valley so it can be profitable?

Author: Rocketradio
Saturday, April 04, 2009 - 1:23 pm

Not easy to do to move it, but we can increase our signal into the valley which we are exploring

Author: Missing_kskd
Saturday, April 04, 2009 - 1:41 pm

Good on you Rocket!

I'm of the same opinion the other "pro rocket" contributors here are.

Do those things you want to do, and maybe set a trend!

At the least, a creative non-corporate oligarch owner is ok with me. Tune you on my vacation this year.

Author: Deane_johnson
Saturday, April 04, 2009 - 2:02 pm

I'll bet Rocket can trade out some resort time in Waldport for all the members of this forum to enjoy! Darn, and I'm 2000 miles away.

Author: Rocketradio
Saturday, April 04, 2009 - 2:15 pm

I am in production hell this weekend, knocking out some killer new liners to keep the station fresh, finding some funny drops to use, plus producing the spanish format for el chongo for that station flip, that page i am building too, coming soon page at www.radioelchongo.com

Author: Roger
Saturday, April 04, 2009 - 4:19 pm

...I always loved an appropriate drop or two in a shift. AMAZINGLY when you hit the world of corporate radio they become "clutter"

There must be a book entitled PD THE CC WAY: Hints on turning your talented entertaining airstaff in boring card readers so that by the time you replace them with voicetracks or an announcer that voices the positioners 24/7, your listener won't notice or care.

Maybe I missed something but when I click online to "Listen Now", my Windows XP says that "Listen.pls" is a pls file and it doesn't know what to do with it. I haven't heard of that so what do I use to listen to it with? I don't use real player.

Author: Semoochie
Saturday, April 04, 2009 - 5:25 pm

I don't know if this has anything to do with it but have you updated to Windows 8?

Author: Rocketradio
Saturday, April 04, 2009 - 5:50 pm

Jimbo, download the free version of www.winamp.com , the 5.54 version works best, the 5.55 has patch issues. I have the setup file if you need it, email me and I can send it to you

Author: Missing_kskd
Saturday, April 04, 2009 - 7:11 pm

IMHO, an embedded streaming player would work for a lot more people.

It's cool that you are streaming this way, and it's cooler still that it works on many operating systems. Not so cool that a very large fraction of the potential listeners are:

-not going to have winamp, much less a patched one

-don't know that is what is needed.

So, they are just gonna think it's broken and move on.

If it were me, I would post the link to the player, and explain what is going to happen when that link is clicked.

...and I would embed something, just for the people that won't go the distance to install something. (and Wimamp is probably the best there is too --their loss man!)

There has gotta be some java something that will just play.

Another good thing would be to post up a 5:00 sample audio file too. That way, if they are interested in the player download, or don't have it, or some other thing, they can get some gratification and maybe get hooked enough to follow through.

Author: Missing_kskd
Saturday, April 04, 2009 - 7:13 pm

The vacation time trade deal would be interesting. I would bite

Author: Jr_tech
Saturday, April 04, 2009 - 8:00 pm

Seems to work fine with iTunes on both mac and windows boxes.

Author: Newflyer
Saturday, April 04, 2009 - 8:20 pm

Maybe I missed something but when I click online to "Listen Now", my Windows XP says that "Listen.pls" is a pls file and it doesn't know what to do with it.It means your browser doesn't have an application for the file type.

It doesn't have anything to do with upgrading to a particular version of Windows (even 98SE does this).

I don't know what media/audio players you have on your computer, but I do know Windows Media Player won't use .pls files. I've tried it before.

Finally, you don't need big and bloated Winamp. I use XMplay, available from http://un4seen.com/xmplay.html, which downloads as a 305k zip file. (No install necessary–just unzip 'n' go!)

Author: Semoochie
Saturday, April 04, 2009 - 8:26 pm

I got a different message, saying the Yahoo music sevices had discontinued operations and referred me to Rhapsody. Then, the feed started up!

Author: Rocketradio
Saturday, April 04, 2009 - 8:44 pm

Hey all things will be changed eventually, I am getting the wsbx listing on itunes changed to rocket radio, but they are slow, you can listen on itunes, the pop up player i tried before and too many peeps have too many diff platforms, i had feed instructions before and will put them up again once i finish swapping out the pages, wsbx is flipping to elchongo, as rocket is now landing on wsbx and it will change, so thanks for your patience we are getting there...if some one moves on and doesnt have the patience, then next case, dont wanna seem cold but the web has a few listeners LOL

Author: Missing_kskd
Saturday, April 04, 2009 - 9:15 pm

Nice player Newflyer. Bookmarked

I hear you Rocket. Didn't mean to be negative. Just figured I would toss the web ideas out there and they are what they are

There is no perfection in "click to listen" deals.

You are in build it, get it done mode. Have fun!

And yeah, if there isn't revenue attached to it, or it's getting in the way of greater things, next case makes perfect sense.

Author: Jimbo
Sunday, April 05, 2009 - 2:12 am

I use to have Winamp but did not like the way it took over my computer. The same for Real Player. I currently use Windows Media Player, VLC player for the most part. I, obviously, cannot download and load stuff to the computer at work and must use what they have, and don't want to add too many things to my home system if not needed. I will look into Newflyer's suggestion.

No, I have not updated to Windows 8. Why?? Except for this, XP Pro SP3 works just fine for everything I do. Saw no reason to go to Vista. If it ain't broke, don't fix it. I don't have I-Pod, I-tunes, or any of that modern stuff. Don't have a need for it. My daughter said she would buy me one with the video/tv also but I told her to not waste her money. I wouldn't use it. I don't do my computing on my 65" TV and my THX Surround system, and I won't watch movies and videos on some 2" screen without surround sound that I have to put some uncomfortable earpiece in my ear to hear it. No problem if others want to do that. To each his own.

Author: Rocketradio
Sunday, April 05, 2009 - 8:28 am

Vista Sucks, I bought new PC's awhile back and found too many issues, so I dummed them all down to XP which is a smart move. Vista has way too many security level issues and patch problems, that is why Microsoft is scrambling to scrap or replace Vista, all they did was make a mess out of computing and drove a bunch of people to buy Macs

Author: Missing_kskd
Sunday, April 05, 2009 - 10:46 am

I'm pretty sure Windows 7 will end up being Vista SP3, meaning the DRM and security stuff will still be there. The idea is for us to just feel better about it

Author: Jr_tech
Sunday, April 05, 2009 - 10:48 am

One nice thing about the new "netbooks" is that they usually come with XP or some flavor of Linux installed. These things are cheap and Vista free, If you can work with a 10" screen (or less), not a bad way to go!

Author: Outsider
Monday, April 06, 2009 - 6:53 am

........Author: Rocketradio Thursday, April 02, 2009 - 6:18 pm

Just relax, it is not about the local revenues, it is a cheap way to have a home base for something bigger, with a great quality of life, quit missing the point here, PLEASE!!!........

My question is this: Are you programming to the locals at all? I find it pretty clear that you are out for world domination(Nothing wrong with that) and have been pretty clear that you don't care if anyone listens to your stick. So, what's in it for the locals? Doesn't sound like much, if even anything at all.

Many have been excited at a local signal being saved. But, I think most were expecting it to remain a local station, not a "base of operations" for syndicated programming, which seems little more that what clear channel, cumulus, etc, etc do, that many of the posters here seem to dislike quite a bit, since it seemingly does little more than put a bunch of jocks out of work.

I'll hang up and listen to your answer on the air.

Author: Rocketradio
Monday, April 06, 2009 - 8:47 am

I am involving the locals, Meatballs is onboard, I invited others to join in, The Local Flea Market too. It just takes time to get people dialed in. I have people out there going to help me locally so they will have a sense of pride in the station, just watch as it develops.

Author: Rocketradio
Monday, April 06, 2009 - 8:48 am

Meatballs is getting a live remote every Friday right now, is that local enough for you?

Author: Outsider
Monday, April 06, 2009 - 10:34 am

It gets harder to root for you each time you flip a smart-ass comment off at someone like that.

You are starting to come across more like a "Look at me and how cool I am" type of guy, rather than the small-town signal saver many hoped you were.

Certainly nothing wrong with objection to what someone has to say. But when you fire off insults and flip little comments like that, it just makes you look bad.

Like a lot, perhaps the majority of people here, I don't live in Waldport and I have no idea what a Meatballs is. And before you say it, no, that does not take away, or otherwise deny me(or anyone else) the "right" to post on this subject. And when you say "Meatballs is getting a remote..." does that mean you're giving them a remote at no cost, or did you actually sell it to them?

I'd like to kno more about what you are doing to serve your local community, rather than your plans for world-wide coverage with rocketradio. Because, if local community interaction becomes little more than an afterthought in your operation, then you're no better than the broadcast groups with their hundreds of stations being fed programming from a central location.

Author: Rocketradio
Monday, April 06, 2009 - 10:55 am

Meatballs is a restaurant in Waldport, I am giving them the remote for free to help bolster their business in this tough economy. I am being totally interactive too with local listeners and giving away tons of prizes everyday, sorry if you don't think that is getting involved, but I most certainly am not try to sound like a smart ass, just trying to make a go of this...

Author: Missing_kskd
Monday, April 06, 2009 - 11:21 am

I think either is good actually.

My issue is with large companies owning up large numbers of stations. It keeps this stuff from happening.

If we've got content creators located all over the place, doing their thing, then we've got a ready pool of content for stations to pull from to either enhance their local operations, or offer things that appeal locally.

Every place is different! Some places have creatives that produce things that make for good content, others just maybe are better for receiving that kind of content.

If there isn't a big corporation draining the resources, then operations can run lean and mean, and syndicate from one end of the country to the other. The fact that it's happening on the Oregon Coast reinforces that.

...and having some greater coverage for Rocketradio, means being stable and likely able to actually afford to do stuff there locally. It's silly to ignore both revenue models.

Author: Roger
Monday, April 06, 2009 - 11:39 am

a cheap way to have a home base for something bigger...

no different than the Georgia Station, just exchanging Peaches and Pecans for Salmon and Crab.

":') <---- (new Hairdo)

Here's a Positioner for you.

Waldport gets a Woody on 820 KORC.... Get a Woody with 820 KORC..........

Glad I could help.

Author: 1lossir
Monday, April 06, 2009 - 12:31 pm

>>It gets harder to root for you each time you flip a smart-ass comment off at someone like that. <<

Oh come on now. Give the guy a break. Were it not for him you'd be bemoaning the death of another local station.

Author: Korkfmadio
Monday, April 06, 2009 - 12:49 pm

Guys, it's his station. He's going to do what he's going to do, and he doesn't need all of you to tell him what to do.

If he fails, he fails by his own hand. If he succeeds, you all get to eat your underwear.

Author: Outsider
Monday, April 06, 2009 - 1:16 pm

Eat my underwear? Uh, nooooooo....

In case you haven't noticed, this medium we are partaking of, is sometimes known as a discussion board. That is what we are having...a discussion. We offer our encouragment, out thoughts, our suggestions. It's up to the person the suggestions are intended to, as to whether or not those suggestions are accepted and used.

Your post was nothing more than a waste of bandwidth.

rocket, helping a "neighbor" is a good thing. Most of the time. Where you need to be careful, is in giving away "free stuff," such as a remote. You give away too much free stuff, it just makes it that much harder to get them to pay money for the same stuff later on down the road.

Be careful and good luck.

Author: Rocketradio
Monday, April 06, 2009 - 3:14 pm

Well , they liked the idea, I told them upfront it is not a free ride, and they are signing an anuual contract at better ad rates than the previous was getting by far. I do mean better ad rates for me by the way...

Author: Skeptical
Monday, April 06, 2009 - 3:24 pm

In case you haven't noticed, this medium we are partaking of, is sometimes known as a discussion board. That is what we are having...a discussion.

But sometimes "discussions" here resemble a rollerball match.

But we've come to expect it here.

Author: Roger
Monday, April 06, 2009 - 3:43 pm

This really is cool. The fact that small market stations like KORC and K-CUP can generate so many posts. It shows we have an interest and desire for LOCAL RADIO to do well. The biggest fear is that PDX radio board goes the way of AA and degenerates into a half a dozen posters busting each others balls rather that showing an interest in the health of the industry. For now this is still a place to debate, discuss share, network and remain a part of the industry whether we are behind the mic, or behind the keyboard.

We have some fun, offer some advice, share some of our own experiences, wishes, hopes and desires, network a bit, and are never afraid to call a spade a spade. I don't think most of the threads contain any malice nor do I think even the most disagreeable posts would lead to fisticuffs face to face. The point to focus on is that we all are here because of our shared interest in the same business. I post these thought here, but they could have gone into any thread. Woody, if you find anything anyone offers up of use, all the better. For the rest of us, 140 posts just shows we are interested, and we care. Certainly the 500+ posts in the Cheryl thread that was retired had the same type of interest. Hope that this one doesn't suffer the same fate.

Keep on rockin in the free world all.

Author: Outsider
Monday, April 06, 2009 - 3:57 pm

........Author: Rocketradio Monday, April 06, 2009 - 3:14 pm

Well , they liked the idea, I told them upfront it is not a free ride, and they are signing an anuual contract at better ad rates than the previous was getting by far. I do mean better ad rates for me by the way........

That sounds like a good start to me. Just because careful though, because that approach might not work with everyone.

Once, years ago, I mentioned to a friend that I was willing to take a shift for free, to show a potential employer what I could do. My friend's reply was: "Don't EVER work for free."

Good luck.

Author: Roger
Monday, April 06, 2009 - 4:03 pm

..... I mentioned to a friend that I was willing to take a shift for free, to show a potential employer what I could do........

I was actually surprised when there were no takers to offers like that. I always thought it as an extended demo......not violating labor laws if a short term day or two, if hired you could pick up the pay on the back end if not, it was just application rejected.

As for "Don't EVER work for free."

Seems like alot are pretty close to it....

Author: Missing_kskd
Monday, April 06, 2009 - 5:06 pm

"Don't ever work for free."

Come on now! There are conditions on that.

The downside to "that free shift" is some potential to be devalued. I'm not sure I would do that.

If you have an employment agreement in place, NEVER work for free. Totally agreed there. The selling is done, no need to hand out freebies and set the wrong expectations.

Once set, those often can never really be un-set. Been there, done that.

For most other scenarios, a little work for free is an investment in an opportunity, and it has a cost just like any selling job does. The difference is simple labor being the cost instead of dollars.

One nice trick I used to circumvent this while self-employed was to do some demo, proof of concept stuff, but establish the value of it. So you do the selling, and are using some labor to help close, but you've not given away your value perception, nor have the wrong expectations been set.

Bill 'em with a standard invoice, credit the work, then detail why, right there, and in the deliverable, so that they understand they are getting a deal, and why.

A better way to put this is, "Never give something away, without getting something for it."

Often, a give away makes some sense. It sure does in this case. The freebie is just a cost of sale. IMHO, much better to do that, than always deal with discounting and the ongoing hassles that come along with that.

The rate, for whatever it is you are doing, is the absolute last thing you want to mess with.

So, if they get something as part of a close, they get the "early adopter rate" or something. If it's a freebie (assuming it's qualified --as in there is money there to be had for real), then it's the "proof of concept", or "competitive discount" or something other than just dropping your pants on the core rate.

Hell, I've even done the "hard times" rate!

The idea is that the core expectations surrounding your value are untouched! Never, ever, ever do that. When discounts or freebies come into play, there is a reason, both parties agree as to what it is, and that it's for that reason.

The beauty of it is in picking the reason! When the reason goes away, so does the expectation of the lower rate!

Sales 102 guys.

Author: Rocketradio
Monday, April 06, 2009 - 8:09 pm

At 7:00 P.M. E.D.T. on Monday April 6 , 2009 , WSBX AM 1020 OCHLOCKNEE/TALLAHASSEE Officially Morphed from Active Rock to Rock En Espanol y Mas , Radio EL CHONGO was born. WSBX AM 1020 has become the only Spanish Language Station in SW Georgia filling a great void in programming for the region. With a growing Hispanic Population in the surrounding market which includes Tallahassee Florida, Albany Georgia, and Valdosta Georgia, OM/PD Woody Nelson is excited about its potential. Georgia Triangle Broadcasting LLC will continue to program the station that is running Jockless for the time being. Woody Nelson is also programming KORC in WALDPORT Oregon as a Rock Station and feeds it with his Rocket Radio Network Syndicated Format. Woody is in need of Spanish music and programming, so reach out to him at rockmewoody@aol.com .

This ink will be out tomorrow, I will take every opportunity to bolster and promote the economy in any way I can for the entire coastal community of Oregon...

Author: Alfredo_t
Monday, April 06, 2009 - 10:14 pm

It would be cool if somebody in the Portland area were to pick up "El Chongo." Counting the suburban stations, we have:

Radio EL Chongo will be streaming soon at www.radioelchongo.com . Right now we are fine tuning the programming and testing it locally before we share it with the world, so stay tuned...

Author: Rocketradio
Tuesday, April 07, 2009 - 2:06 pm

Georgia Triangle Broadcasting is looking for men and women who like to both entertain and sell . Job can be done from anywhere in the world as far as the voicetracks go but we prefer to have someone close enough to the Tallahassee area so if need be we can send you out to do a paid remote. The ability to meet and greet advertisers is a big plus too, unless you want to do your job from somewhere and only sell the national sponsors. Radio EL Chongo is looking for People that are FLUENT in Spanish and have had on air experience speaking Spanish. The on air portion is non compensated, but since we are the only Spanish station in the area you can clean up on Ad sales and we will pay you upto 50% Commission as all you have to do is sell it baby!!! We ask that you concentrate on selling your slot first. Radio EL Chongo operates on WSBX AM 1020 and will be implementing 24/7 streaming by May 1st at www.radioelchongo.com . Send email packages only to rockmewoody@aol.com and please keep the file sizes down so as not to choke the server.

The Following Shifts are open...

All times are Eastern...

Mornings 8AM to Noon Mid Days Noon to 4PM PM Drive 4PM to 8PM Nights 8PM to Midnight Late Night Midnight to 4AM Early Morning 4AM to 8AM

All Packages must be received by no later than April 22nd 2009

Georgia Triangle Broadcasting LLC is Proud to be an EOE Participant...

Author: Deane_johnson
Tuesday, April 07, 2009 - 6:19 pm

Well now, this is getting increasingly interesting.

Author: Chris_taylor
Tuesday, April 07, 2009 - 9:07 pm

usted est‡ buscando tan a la gente que es fluida en espa–ol?

Author: Mikekolb
Tuesday, April 07, 2009 - 9:19 pm

I think a board moderator may want to think about charging for the plugs here...

That's just about how fluent I am -- I just didn't want to feel left out!

Author: Roger
Wednesday, April 08, 2009 - 3:28 am

.....The on air portion is non compensated.....

I like this idea The big boys need to jump all over this as well.

Maybe ClearCumeCBSmegagcorps ought to implement a similar idea. Excellent way to fulfill the dreams of sales execs and promotions people. As a reward for their hard work, as an added bonus throw in a free airshift, and tie it to the amounts they produce. The specter of "falling below the yellow line" and having your airshift awarded to a hungrier AE ought to keep 'em hustling. Think of it as a job perk like a company car. Of course the IRS will have to put a value on it and take out taxes on the "value"...

Extra income for the cash strapped government, cost savings for the company, and some different voices get to play radio. We all know that Radio Announcer isn't really a profession and anyone can do it.

If this technology were around when I had my pea shooter in the valley, I could have been wildly successful. With live 24/7 programming and my young talented staff, I would have managed it to great heights. When it wasn't on remotes, the "Yam Jet" ramjet would be parked right next to the KC-97. Damn, I'd be even richer today.

On the other hand, if your grand experiment fails -- it turns out to be impossible to sell local spots at your new rates, maintenance costs stack up and internet streaming proves to be an elusive revenue source -- I will go back to being glad I got the hell out of owning small town candles.

Author: Chris_taylor Tuesday, April 07, 2009 - 9:07 pm

So, you are looking for people who are fluent in Spanish?

Author: Mikekolb Tuesday, April 07, 2009 - 9:19 pm

This message board could easily pay for itself if all the kite flying, idea hashing and shameless promotion resulted in steady financial support.

P.S. EOE once stood for 'English Only Employer' but those days are gone. Would a fluent English speaker be able to empty the wastepaper baskets, make coffee or maintain the equipment?

Author: Littlesongs Tuesday, April 07, 2009 - 10:34 pm

Our dear friend Dan does not normally ask, but I will take the initiative. Please donate to the message board.

This region was once one of the best places in the world to be in broadcasting. Now, many of our radio talents are on the beach.

Good luck at the coast.

Author: Skeptical Tuesday, April 07, 2009 - 10:53 pm

What color is the light? The light is red.

Oh crud, that's what I say in Spanish to my new staff about the on-air light. I hope I didn't blow my cover.

Author: Roger Wednesday, April 08, 2009 - 3:28 am

Concert Pianists Wanted. Pianists must be able to play anything on the music stand. Pianists will be expected sell tickets to daily performances. Pianists must also demonstrate and sell pianos in our spacious new showroom. Pianists will assist in the crating and transport of the instruments. Pianists will tune them up perfectly for customers once installed. Pianists are expected to be able to lift 700 pounds. Compensation will be strictly limited to half of ticket sales. Only experienced applicants will be considered.

Author: Chris_taylor Wednesday, April 08, 2009 - 9:43 am

During my youth I discovered that it was beneficial to be slightly awkward because the girls found it charming. Today, my wonderful wife knows I'm clumsy and loves me anyway.

Author: Outsider Wednesday, April 08, 2009 - 11:51 am

First, he didn't care if anyone heard his stick, now he wants people to do remotes and then go out and sell on a commission only basis. Is this anything more than trying to make a buck off the hard work and sweat of others? It certainly looks that way. Very interesting.

Author: Kkb Wednesday, April 08, 2009 - 12:10 pm

What's going on here?

I hope nothing was lost in translation.

Author: Skeptical
Thursday, April 09, 2009 - 12:01 am

LOL. Man, LS is on a roll this week!

Author: Rocketradio
Thursday, April 09, 2009 - 6:12 am

Author: Outsider Wednesday, April 08, 2009 - 11:51 am

First, he didn't care if anyone heard his stick, now he wants people to do remotes and then go out and sell on a commission only basis. Is this anything more than trying to make a buck off the hard work and sweat of others? It certainly looks that way. Very interesting.

While this may be true of my Georgia Property WSBX, I have flipped it to Spanish and selling it as a Spanish Station so therefore I care about my stick, LOL

Author: Radio921
Thursday, April 09, 2009 - 6:45 am

By the way Rock en Español won't work unless your in a big market. Not enough revs in smaller markets to have that type of format. If they are buying it because its "Spanish" that won't work either. Because eventually they won't get the results they are looking for and I am guessing that in your market most would listen to Regional Mexican. But you have the right idea. A question I would have where are most Hispanics in your area from? That could also help you in the correct format.

I will bet your guys that are helping you are from Mexico City by the way.

FYI. Mexico City has some of the best fans of rock music in the planet. Any and all groups that either are big now or used to be, from groups like Rush, Deep Purple, and Dream Theater all fill pretty good size venues anytime they play there. And yes there are about 30 milllion people there so there is bound to be some rock fans.

Author: Rocketradio
Thursday, April 09, 2009 - 7:27 am

It isn't only rock en espanol, it is like a mexican jack station. The Hispanics here are a mix from everywhere with alot of Cubans, therefore we play alot of Cuban music . And to answer your question, no one from Mexico City is involved, I lived in Cabo San Lucas for over a year and have my finger on the pulse on this one...

Author: Rocketradio
Thursday, April 09, 2009 - 7:36 am

What will make this station work is not only relying on the terrestrial signal but adding a very STRONG Internet Presence and high definition streaming

Author: Radio921
Thursday, April 09, 2009 - 10:29 am

The Spanish Station?

Author: Rocketradio
Thursday, April 09, 2009 - 10:32 am

yes the spanish station, and the english station, KORC will have a strong internet presence too, I am a firm beliver in making radio a multi media experience. when i move to oregon i plan on broadcasting the brewed awakening on webcast and television as well

Author: Roger
Thursday, April 09, 2009 - 3:20 pm

(message to Jacquel7)

Here's your chance.

Author: Jrdub
Monday, April 13, 2009 - 11:06 am

(message to NewportRadio)

Here's Your Chance

Author: Chaplain
Monday, April 13, 2009 - 12:27 pm

Why isn't Burt Wimbie in here pitching for Vern Robinson?

Author: 1lossir
Monday, April 13, 2009 - 2:13 pm

>>(message to NewportRadio)

Here's Your Chance<<

Wow, almost forgot about NR and his many message board missteps. Thanks for bringing back some fond PDXradio memories!

this has been a public service message for RADIO WALDPORT WORLDWIDE, and now the news..........

Author: Skeptical
Thursday, April 16, 2009 - 11:57 pm

This just in . . . With blue tarp coverage approaching 40% in Waldport, the True Value Hardware store across from Ray's Foods announced this morning they have sold their last blue tarp.

The store manager also said that while they've no more tarps, they still have that full line of cheap-ass Chinese NoGo-brand ATVs that they've been trying to unload for 3 years now.

This news report brought to you by True Value, Rays' Foods and NoGo ATVs.

This is NewportRadio reporting live on tape for KORC.

Author: Roger
Friday, April 17, 2009 - 3:12 am

In other news, KORC radio annnounces a planned increase in intentionality regarding broadcast operations. The planned syncronicity will hopefully benefit the regional footprint of the station as a whole. Jaquel7 for KORC NEWS.....

and now for our immigrant friends, wacky-acky weather en espanol........

Author: Bryank
Friday, April 17, 2009 - 7:22 am

You know, a person could take this idea of having a person doing an air shift and selling time for that shift one step further.

My idea is that a station could hire a full-time professional sales person. Presumably, that person could sell enough spots to where the station could then hire a full-time professional air talent, which might in turn make the station more attractive to potential advertisers.

Or not. Naaaaaw, it would never work......

Author: Roger
Friday, April 17, 2009 - 9:46 am

I was thinking that a radio station coud hire several people that would go out in the community and talk about putting one minute messages on the air that tell people things about their business. Then, people who might be listening can go to those businesses and buy things that they wouldn't have known about if they weren't listening. What might even work was if you had a live announcer hosting a program, and had an interest and involvement in the community. That way if he talked about one of those messages and had actually done business there, it would reinforce the message. Maybe between the messages the host could also play records or something entertaining and interesting to someone listening. Maybe people could call the host and talk about things of interest in the area.....

Another idea is get a computer, load it with music, and let it run. That way you wouldn't need more than one person selling to make enough money to pay the utility bill. When they weren't selling, they could dust and send out bills and keep the computer up to date. Maybe even pre record messages for the computer to play at certain times. These computer things are great. I bet you could even turn one into a "radio station" that people all over the world could listen to.

Author: Outsider
Friday, April 17, 2009 - 9:20 pm

Please excuse the negativity here, but I wonder what happens when the Waldport community realizes Woody cares more about his plans for world-domination than he does their community and it's radio station?

I have not read enough both here and in a private email he sent that would convince me at this point in time that I am wrong.

Author: 1lossir
Friday, April 17, 2009 - 10:10 pm

>>I wonder what happens when the Waldport community realizes Woody cares more about his plans for world-domination than he does their community and it's radio station? <<

Well in my estimation the Waldport community HAD its chance to care about its community radio station. Larry Profitt can tell you how that turned out.

Personally I hope Woody can make a go of it. ANY good outcomes are welcome in this era of constant bleak outlooks of the industry.

Author: Newflyer
Friday, April 17, 2009 - 11:34 pm

And on the same token, Jammin' 107-5 specifically serves Banks, Oregon? 105-1 The Buzz serves Molalla? How about 910, 1480, and 1550 serving Vancouver, Washington?

Author: Semoochie
Saturday, April 18, 2009 - 12:17 am

1550 "specifically" served Vancouver for decades. You couldn't get anymore "Vancouver" than that!

Author: Outsider
Saturday, April 18, 2009 - 4:36 am

In the rush to hope Woody "makes a go of it," don't lose sight of the possibility that Woody isn't as interested in serving Waldport as he is in serving the world via the internet. This has nothing to do with any other station/market, or the list that Newflyer horked out. The conversation here is about Waldport and KORC.

Author: 1lossir
Saturday, April 18, 2009 - 6:27 am

>>In the rush to hope Woody "makes a go of it," don't lose sight of the possibility that Woody isn't as interested in serving Waldport as he is in serving the world via the internet. This has nothing to do with any other station/market, or the list that Newflyer horked out. The conversation here is about Waldport and KORC.<<

And my post WAS about Waldport and KORC.

Let me say it again: Waldport HAD a chance to support the station when Larry Profitt owned it. But they didn't. Period.

So the new owner already knows how the local market feels about the station and to "make a go of it" he's going after a global audience.

Author: Deane_johnson
Saturday, April 18, 2009 - 6:35 am

"I wonder what happens when the Waldport community realizes Woody cares more about his plans for world-domination than he does their community and it's radio station?"

If I'm not mistaken, the station was slated to go dark on April 1 and Woody rescued it with a plan that might keep it on the air, though not locally focused. Let's see now, dark or Woody's plan. I wonder which is best for the community.

Author: 1lossir
Saturday, April 18, 2009 - 7:07 am

>>Let's see now, dark or Woody's plan. I wonder which is best for the community.<<

For the vast majority of those replying in this thread - neither is an acceptable option. But that's to be expected if your name's not on the business license.

Author: Roger
Saturday, April 18, 2009 - 11:04 am

I wouldn't say vast majority.... As long as the license doesn't have the name of one of the big box companies on it, I'm good.

From my April 3rd post... "Not one of the posters here wants you to fail. We all love the concept of the little engine that could succeding when the big boys are in so much trouble. Some of us even realize that as much as we would love a live local full service station in the market, it won't work in that location...." If I thought it would, My name would be on the license.

Don't know about anyone else, I'm just having a little fun. Woody and I have been dropping ocasional emails back and forth for several years, even before CABO WABO..... I hope it works for him. It's well thought out. Probably the only viable opportunity for MANY Tinytown stations. BUT, I still think there is and audience and profitible advertising base for a small town live LOCAL product. Waldport probably isn't it. Larry proved that. Maybe someone with a broader radio base could have done better. Maybe Woody will do better. If not, maybe he does what he did with the Georgia station and move on to someplace else. And maybe NewportRadio can get another partime gig on the coast. A lot of maybes and time will tell.

It's all in fun.

as for dark or another plan... WARM chose DARK..... look for the big boys to shut down some of these and take the write off.....

more to follow to be sure.

Author: Newflyer
Saturday, April 18, 2009 - 10:56 pm

The point of my previous post was not to change the topic or diss on anyone! I was just trying to ask how someone buying a small station in a small town is any different than a station that runs it's legal ID in the middle of a stopset at :40 that sounds like "KSHTLocalsburgMETROPOLIS," while at the top of the hour running jingles/liners/etc. that they are "Metropolis' Very Own Home For Hits, Classics, and Everything Else!"

1550 "specifically" served Vancouver for decades. You couldn't get anymore "Vancouver" than that!I'm aware that as KVAN they used to serve Vancouver. I've known people who are Vancouver locals/natives that are proud to be there, and are still bummed that they have no local radio station.

Has anyone thought that Woody might somehow promote Waldport, Oregon, to the world? Imagine what would happen if those who have the time/money to travel in the next few years decide to spend those few dollars they have in Waldport vs. somewhere else just because they heard about it online.

Author: Skeptical
Sunday, April 19, 2009 - 2:38 am

Its been a year since I sold that house in Waldport, so can anyone tell me how that large "resort" that was supposedly going up just south of town going or is it now dead?