E-Commerce & Cross Border Trade

Session II10:50 - 12:30

A brave new world of inter-connectivity

With the recently signed China Australia Free Trade Agreement (ChAFTA) significantly reducing tariffs on Australian Agricultural, Food and Beverage exports to China – Australian suppliers currently enjoy a significant competitive advantage over our traditional competitors. When combined with a growing middle class eager to purchase Australia’s high quality, clean green products, exporting to the Chinese marker presents an attractive prospective for many exporters.

This session will explore how Australian producers are best able to target the Chinese consumer through both traditional and e-commerce platforms. ​