My social media class has been assigned to read the book A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay. This week, the reading assignment was over chapter 5. This chapter is about podcasting, vidcasting, and webcasting. Listed below are a few of the things that I thought were the most important points in this chapter.

Podcasts are a series of audio or visual files that are distributed over the internet. They are a lot like television shows or a radio broadcast because podcasts can be syndicated and you can subscribe to listen to them. However, you can download them and listen/watch them at any time.

The general plan for creating and promoting your podcast includes:

Record and prepare a podcast episode

Upload the episode to the internet

Publish the epsiode to a blog, website, or service

Create your podcast feed

Burn your podcast feed to FeedBurner

Promote your podcast on your website or blog, and in podcast directories