Online fashion platform Modestreet offers augmented reality

Fashion platform Modestreet, founded in March 2017, retails clothing online and also offers augmented reality shopping services. The business’ e-commerce site includes Indian and international brands such as Massimo Dutti, Charles & Keith, Misho, Diesel, Ray Ban, H&M, Forever 21, and Zara.

As a community-driven platform, Modestreet Fashion is positioned as a personalised experience for browsing, discovery and shopping while also acting as an omni channel shopping aggregator for fashion businesses. Modestreet is pursuing an omni channel approach with both online and offline development. It raised an undisclosed amount of angel investment and is currently developing technology teams for its fashion e-commerce business. It will use the investment to bolster its technology team and also to launch operations in Delhi-NCR, Jaipur, Chandigarh, and Agra.

The company strives to work on innovations, enhancing the way people currently shop for fashion in India, be it offline or online. Modestreet aims at being an augmented fashion network for multichannel fashion retail.

Poised to be a game changer in the fashion industry, Modestreet aims at reducing the omni channel gaps and improvising on both the in-store and online shopping experiences. It envisions at inculcating technology and progress with essential features of AI, image processing and more.

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