Executive summary

In a world obsessed with moving forward and embracing the latest technology, we looked back.

For the first time ever, we harnessed the power of ‘old technology’ to open access to ‘new technology’ for people living in Colombia’s remotest and poorest areas.

This is the story of how we developed ‘My Line’ for Colombia’s Ministry of Information and Communications Technology, which went on to win the Grand Prix for Innovation at the 2018 Cannes Lions Festival.