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News: Another Shot In Foot For Apple

It never rains but it pours for Apple. Its stuff seems to be selling well, but it still seems to run into trouble. Britain’s TV standards authority the Independent Television Commission has banned an ad for the the PowerMac G5 which claims it was “the world’s fastest, most powerful personal computer”. Viewers (well, eight of them) said it was misleading because the main claim was based on the results of limited tests in which the specification of the computers used was configured to give Apple the best results.

An expert looked into it and agreed: He found that the claim was not supported by independent reviews and that at best “the G5 was generally as fast as the best Intel-based workstations currently available”. Judgement: the advertising was misleading and required that it should not be re-shown in its current form. Discussion on Slashdot here.

Thanks for reading. This blog has been running since 2001. Content does not reflect the views of my employer, Thomson Reuters. I can be reached at j [at] wagstaff dot co. Pitches should be sent after reading the 'Guidance for PR' page.