The can's distinctive snap and fizz is music to the ears of its fans, and now the components behind its characteristic sound offer a bright and unexpected twist to modern packaging. At this year's BrauBeviale, Ball will unveil its new range of colored shells and matching tabs - value-added solutions developed to further brand visibility and to add an extra 'pop' off the shelf.

(Photo: http://photos.prnewswire.com/prnh/20151103/283356 )

Beyond the existing range of gold, silver and black colored shells, new hues to the family include orange, pink, blue, green and yellow - all commercially available for end diameters 200 and 202. To even further the can's on-shelf appeal, Ball has added four new colorways to its tabs by way of yellow, green, orange and magenta. "Ball receives regular requests for colored shells and tabs outside its standard portfolio. As we listen closely to our customers, we are happy to expand our existing range to further the appeal of the can and its engagement with consumers," says Antti Laakkonen, business manager (product) at Ball Packaging Europe.

Leaving a mark at POS

Ball worked very closely with existing customers to realize these new color introductions and welcomes the opportunity to expand the range even further. "Beverage manufacturers appreciate the variety offered with the new colored ends in an increasingly fierce marketplace. With consumers constantly on the lookout for new and exciting products, it is vital for brands to make a lasting mark at POS," Antti Laakkonen points out. As part of the can's 360-degree design options, the colored shells effectively help carry the brand message.

Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2014 sales of $8.6 billion. For more information, visit http://www.ball.com, or connect with us on Facebook [https://www.facebook.com/BallCorpHQ ] or Twitter [https://twitter.com/BallCorpHQ ].