From startups to Fortune 500 companies, organizations are constantly thinking about how to come up with the next big idea — the true game changer. But just as in baseball, companies that swing for the fences tend to strike out a lot. While innovation is certainly about taking smart risks and experimenting with the unknown, coming up with that breakthrough product doesn’t necessarily mean stretching the organization far beyond the core. Great ideas — wildly successful, game-changing ideas — can come from familiar product categories, and they can actually look quite simple once you’ve come up with them. In fact, for the better part of the past century, Sargento has repeatedly rocked the food and beverage world by finding new ways to sell cheese. Let’s look at how Sargento has turned under-satisfied jobs to be done into decades of success.