OLED technology makes it possible for manufacturers to deliver higher-resolution images while also building thinner TV sets.

"We are proud to be able to deliver on our promise of bringing our curved OLED TV to the market," said Hyunsuk Kim, executive vice president of Samsung Visual Displays. "With this product, we're able to offer consumers an immersive viewing experience and flawless picture quality."

Samsung's curved OLED TV is the second of its kind to go on sale. The first was a set by LG, which priced the set at about $13,500 and began taking orders in late April. That TV also has a 55-inch screen.

The very first OLED TV to go on sale was from Sony -- it debuted in 2008 and cost only $2,500. But that set sported a relatively tiny 11-inch screen.