NEW YORK, Feb. 13, 2014 /PRNewswire/ -- Today, the Speed Stick® GEAR™ team announced a new partnership with American stock car driver and Rookie of the Year candidate in the 2014 NASCAR Sprint Cup Series – Cole Whitt. As part of this new partnership, Speed Stick® GEAR™ has proudly become the primary sponsor of Whitt's No. 26 car for Swan Racing during the 2014 Daytona 500.

Additionally, Speed Stick® GEAR™ is currently filming a documentary series that will chronicle Whitt's preparation and in-car experience leading up to this year's Great American Race™ – the Daytona 500. Often regarded as the most important and prestigious race on the NASCAR calendar, the Daytona 500 will take place on Sunday, February 23, 2014 and is televised nationwide.

"As a young, emerging competitor, Cole Whitt is about to embark on an experience that aligns perfectly with our brand story," said Bill Van Da Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. "We're so excited to connect consumers with Speed Stick® GEAR™ by capturing and sharing Cole's personal experience on the track."

Beginning March 2014, our documentary series featuring Whitt's journey to the Daytona 500 will be available on the SpeedStick® YouTube channel at www.youtube.com/speedstick.

"Nothing is more heart-pounding than driving 200 miles per hour, just inches apart – especially in front of tens of millions of people," said Cole Whitt. "Preparation is everything. My crew, my car and my body have to perform at an advanced level."

Speed Stick® GEAR™ is a new line of antiperspirants with DRYCORE™ technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions imaginable – like racing in the Daytona 500.

New Speed Stick® GEAR™ is now available at mass retail and grocery stores nationwide. To learn more about Speed Stick® GEAR™ products, please visit www.speedstick.com.