A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Dream Theatre ties up with Puma affiliate Brandon Company

January 28, 2015
/ 2 min read

Mumbai-based Dream Theatre joined hands with Brandon Company, an affiliate of Puma, to produce Arsenal Football Club merchandise for India. Arsenal and Puma's new partnership sees the sports apparel...

Licence India Bureau

Mumbai-based Dream Theatre joined hands with Brandon Company, an affiliate of Puma, to produce Arsenal Football Club merchandise for India. Arsenal and Puma’s new partnership sees the sports apparel brand becoming the new official kit partner of the Gunners from the 2014-15 season. Dream Theatre is looking at a minimum turnover of Rs 300 crore from the Arsenal line of products in two years. The Puma deal that came into effect on July 1, 2014, represents the biggest deal in Arsenal’s history and the new licensing element will be supported by both Puma and Brandon. Dream Theatre had set up a sports division earlier this year and has been responsible for managing the FIFA merchandise programme in India. The association with Brandon will develop Arsenal merchandise across categories such as apparel, sleepwear, loungewear, and kids wear, back to school supplies, bags and sporting goods. The licensed merchandise will be available at leading retail chains, department stores along with popular e-commerce portals across India at prices ranging from Rs 250 to Rs 3,000.

A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

General Footer Menu

The contents of this website are for general information only, and Franchise India or any of its group companies is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, the user of this website should consult a qualified professional advisor., kindly visit https://www.licenseindia.com/terms-condition.