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Creating Goals for Your Social Media Marketing Strategy

Today's article is by Jason Chagnon from Providentia Marketing. Jason and Providentia's goals are to help to drive client referrals and attract caregivers to your agency. In today's blog, he offers an introduction on how to improve your SEO, your website performance, and ultimately, how to improve your marketing. Enjoy his post (below) and feel free to leave a comment!

Building Your Brand

Having a strategic social media strategy is a great way to create a strong online presence. Social media gives your company an opportunity to showcase your culture, values and personality and to be easily accessible to your audience. Having an active presence across the social platforms your audiences are active on makes you available and allows you to become a valued resource.

Being Available for Your Audience

You should be active where your audience is active. If those seeking in-home care or educating themselves on aging are active on Facebook (they are!), you should have a strong Facebook presence. Share helpful articles, original content from your blog, top tips and links to valuable resources – such as your downloadable brochures or contact form. Some social platforms also serve as a way to communicate directly with you – from direct messaging on Facebook to responding in real-time on Twitter.

Driving Targeted Traffic

Gaining new clients, new referral sources and recruiting caregivers are three common goals of a social strategy. In order to do this, you should carefully define your target audience and tailor your strategy to share content your audience will find valuable – and that will drive them back to your website. We strongly recommend driving them back to pages where they will find relevant, helpful information. From this point, strong calls-to-action should drive them to take the action you are striving for – such as applying for a job or requesting an assessment or consultation.

One of Ankota's recent whitepapers, entitled "Blueprint for the Next Generation of Homecare at Home" is available for download. Please click the link or the picture below to download. If you're interested in scheduling an online demo of our home care or care transitions software solutions, just click this button:

Ankota provides software to improve the delivery of care outside the hospital, focusing on efficiency and care coordination. Ankota's primary focus is on Care Transitions for Readmission avoidance and on management of Private Duty non-medical home care. To learn more, please visit www.ankota.com or contact us.