Monday, January 31, 2011

An inappropriate name

I cannot get over this. There is a company called Fluke, which makes measurement devices such as digital multimeters. You know, the kind of thing that scientists and engineers use to make reliable, accurate measurements. Fluke. Seriously, their name is Fluke.

It's like Lucozade Sport changing their name to Illegal Doping, or a GCSE study guide calling itself Just look over the smart kid's shoulder.

And while on the subject of inappropriate names, what's the deal with the Coherent Sapphire? Come off it. They may as well name their next multi-killowatt fibre laser the Ruby.