DexHub & DexLnk

One of the many reasons I love the Internet is the sheer number of resourceful tools that businesses have at their fingertips. Before the advent of the Internet, if you wanted to spy on your competitors, you would either have to read public documents, play secret shopper, or shamefully rummage through their garbage. Nowadays you…continue reading …

As 2014 comes to an end, it is time to reflect and see what the year meant for local businesses. Let’s take a look at the Dex Media blog posts that resonated most with our readers. January is always filled with predictions and reflections and our blog was no different. In 5 Ways to Improve Your Online…continue reading …

We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them into leads for ultimate…continue reading …

With hundreds (if not thousands) of different marketing metrics floating around out there, simply finding a pattern in the noise can be downright arduous. Fortunately, the folks at Pardot have put together this handy infographic cheat sheet to help you separate the actionable metrics (data that actually affects your revenue) from the vanity metrics (data…continue reading …