The Footwear Fix: Adidas x Hypebeast Ultra Boost Uncaged

To celebrate its 10th anniversary, Hypebeast has teamed up with Adidas to create an updated version of the Ultra Boost. To keep things fresh, the two brands decided to strip away the cage on the vamp—hence the "Uncaged" moniker—to reveal the entirety of the Primeknit upper. They also opted for Adidas' tire-inspired Continental outsole for better traction and stability.

There's a lot of innovation that went into the design, but the most high-tech addition is one you might not notice at first: the brands replaced the Ultra Boost's normal tongue tab with an NFC chip. If your phone can read it, it'll take you directly to a microsite with content from Hypebeast and Adidas that updates weekly. (If you're a little more old school, you can just scan the QR code on the hangtag.)

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In anticipation of demand—which will no doubt outweigh supply—the new style is being sold via raffle. Starting tonight at midnight EST, you can enter your name at Hypebeast's online store. Registration ends at midnight on December 14. After that, the randomly-selected customers lucky enough to get picked will receive an email with purchase details. Cross your fingers.