Reinventing tourism in the GCC: Building the tourism ecosystem

by
George Atalla and Antoine Nasr

Originally published by Booz & Company: September 19, 2013

Countries in the GCC can grow their tourism sector significantly by developing a national tourism sector strategy. The best way to achieve this is through a three-step process: define the tourism sector ecosystem; develop strategic positioning and value proposition; and develop tourism sector institutional framework.

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