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April 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for April 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

All Measured Clients

All measured clients in April 2015 showed 4,259,153 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart and 3,633,032 AAS during the Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.

Taking a Closer Look

April 2015 showed positive growth in both dayparts when compared to April 2014. AAS within the Domestic U.S. grew by 38.6 percent (M-F 6A-8P) and 41.8 percent (M-Su 6A-Mid).

Listening by Market

Looking at the top 20 markets, Boston showed the largest listening gain in April 2015 vs. March 2015 with a 8.9 percent increase in AAS (M-F 6A-8P), followed by Phoenix, Seattle, Minneapolis, Tampa, and Pittsburgh.

Listening by Format

The Top 40 (CHR) format showed the largest listening gains in April 2015 vs. March 2015 with a 5.6 percent increase in AAS (M-F 6A-8P), followed by Classic Rock, Country, Alt/Modern Rock, and Urban Adult Contemporary.

Audio Consumption by Device

In April 2015, 38 percent of listening took place on an iOS device (M-F 6A-8P), followed by Android (30 percent), Flash Player (9 percent) and Google Chrome (8 percent).

Top 10 Markets by Operating System

Comparing listening by operating system within the top ten markets in April 2015, New York had the most iOS listeners (M-F 6A-8P) while Los Angeles had the most Android listeners.

* The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.