M&C Saatchi PR picks up Playboy Club

The Playboy Club in London has appointed M&C Saatchi PR to handle its consumer PR as it approaches its second anniversary.

Playboy Club: featuring Playboy Bunnies
The Mayfair venue is a private members’ club and casino, operated by London Clubs International, featuring Playboy Bunnies, a bar, a restaurant and a night-time venue.

It has awarded M&C Saatchi a retainer after a pitch against a number of undisclosed agencies.

Lucy Sharp, national public relations manager at London Clubs International, said M&C Saatchi PR’s brief was to ‘showcase our venue as a leading London entertainment destination’.

Molly Aldridge, chief executive of M&C Saatchi PR, said: ‘It’s going to be an exciting journey for us as we enhance the club’s existing reputation as one of London’s top entertainment venues but also showcase it alongside a number of new and thrilling concepts to an entirely untapped audience.’

Separately, Playboy Magazine is celebrating the 60th anniversary of its first issue in the US this year.