In my day job, once in a while, especially when I’m getting my feet wet with a new client, I get emails from clients saying stuff like this: “I’m really excited to have you as my new Service Manager”. This is not much different when I get an automatic response from an internet service that goes like: “Hmm, that’s not the right password. Please try again or request a new one” (or something similar). I always assumed “Hmm” was intended to make me think that the automated response was typed, in real time, by a real Turing being – a being who is my pal and writes to me in a conversational style, even using conversational interjections like “Hmm.” Ultimately this is an insult to my “intelligence”. Although I only get slightly miffed when I get responses like those above coming from a machine (or from a new client...), I get real mad when I’m reading a book, wherein the writing is histrionic, narcissistic, and bloated. And I’m not even talking about the supposed “science” therein. I don’t know where this guy, Peter Sturrock, stands when it comes to the authorship question, but after reading this drivel, I think he takes sides with the likes of Derek Jakobi and Mark Rylance.