Produced weekly, the podcast provides listeners tangible tips to help them strategically grow their business.

"Marketing is far more complex than it used to be," said Countess, managing director of The Countess Group and host of the podcast. "This episode provides an overview of the need to target audiences and to have well-thought out measurable goals and objectives."

About Ken Countess
Ken Countess has consulted to some of the world's most recognized brands as well as provide coaching and training to thousands of attendees at his workshops.

An executive coach and corporate trainer, Ken's seminars and webinars are filled with people seeking timely, actionable, easy to implement information to help their organizations grow. His approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or nonprofit has earned him the respect of loyal followers around the world.

Ken has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35 person marketing firm. While with such well known companies as Motorola, Marriott and Caremark, Ken provided award winning leadership for the fastest growing divisions of these industry leaders.

Over his 25+ year career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001. Certified by Constant Contact, a member of the Microsoft Partner Network, and an affiliate of vCita, and Citrix (GoToWebinar), TCG provides value-added services such as: