The goal is for the printers to print these in the orientation that results in the best print. Looks like that didn't work out to well in the latest print. Looks like they printed it facing down and what your seeing is a result of the build material. Contact service@shapeways.com with you order number and images and they'll get you fixed up.

I learned a long time ago the wisest thing I can do is be on my own side, be an advocate for myself and others like me. -Maya Angelou
michael@shapeways.com Community Advocate