15 thoughts on “Your name dropping lost you a sale”

In the B2B world everyone wants to know what version your software is at, how many customers you have and who are they and how does support work in on the deal.

I put logos of customers on our webpages and unfortunately one of the first things I hear from the sales guys qualifying the lead on the phone is “yes we work with XYZ and ABC”
It sounds slimey and annoying to me too but it’s what the prospect wants to know and 90% of the time it’s one of the first questions they ask.