For most shoppers today, the information provided on a company’s own website is no longer enough to convince them to make a purchase. They need social proof before adding an item to their shopping cart. They check out product reviews, scour forums and delve into social media to find out what others think about your…

There is a ton of different avenues you can use for your marketing efforts. But how do you know which one will yield the best results? It can be difficult to know when to use inbound marketing or outbound marketing. Let’s take a look at how you can decide which one will be most effective for your product….

The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses…

One of the many reasons we love digital marketing so much is because it is trackable. Analytics gives us an insight into what works and what doesn’t. At our fingertips, we can access detailed insights into what appeals to our target audience and the content that converts successfully. The more metrics we have, the more…

The popularity of podcasting has been on an upward trajectory for the past few years and it continues to boom. Last year, a survey by Edison Research showed that 24% of Americans had tuned into a podcast in the past month and that listeners had increased significantly since the year before. While the medium is still…

Knowing how to promote your blog post is as important as creating high-quality content. You could have written an article that would impress James Joyce himself, but unless it makes it past the competitive noise of digital marketing your efforts could go completely unnoticed. It’s important to position yourself in the industry and develop a…

Co-marketing campaigns can become a game changer in the success of your marketing activities – if they’re done right. Co-marketing – also known as cross-promotion – means partnering with another company that isn’t your competitor, but targets a similar audience, and then creating a promotion that benefits both companies. Half the effort, double the results….

Inspirational ideas on how to choose the domain for your custom link shortener You want to embed your brand name into all the links you share, right? So you’re buying a new domain for your custom link shortener? But finding it hard to narrow down your options? Sometimes when you have too many choices… You don’t…

SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to…

We’re going to delve into a list of the some of the best social media automation tools and give an analysis of what tools will best fit your business. But it’s usually a good idea to start with the basics, so first of all we’ll ask the simplest question… What are social media automation tools?…