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June 20, 2017

When Benny Dayal’s date got #LAPATA

While
out partying with you, a gangster’s daughter goes missing. Yes, he is
trying to hunt you down. No, there is no way out. You either suffer from
the shock of a hundred different ways that you could be killed, or you
try to prolong your lifeline, by running around endlessly in the city,
trying to find her. Going to the cops isn’t an option either. So, how do
you find her? More importantly, how do you save your life? Ask Benny
Dayal and Dub Sharma, and you would know exactly what to do.

As a part of a fresh venture –
SWAGANUSAAR, an initiative by Benny Dayal and Dub Sharma, #LAPATA is
the first, of an exciting list of fresh records, churned out by the two
musical sensations. With Dub Sharma as his companion in the video, Benny
Dayal describes the chase-and-run story mentioned above, in a fun,
zippy and vibrant setting. The two men wanted to experiment with a newer
and fresher approach to music videos. This special initiative, was a
gutsy choice, seeing how easy it would have been for them, to approach a
big label music record company. It was Mr. Rakesh Thakar, a.k.a. Raka,
the top-notch director, whose peppiness gave way to an idea of parceling
the music video in a short-story envelope. It was inevitable that the
trio’s collaboration was going to break age old barriers on how
audiences view music videos.

Directing
music videos, filming motion pictures, creating successful campaigns,
Raka has been there, done that. If having passion for storytelling
brought him into the visual arena, creating award winning campaigns for
MTV, Channel [V], STAR Network and 9X, took his achievements to an
unprecedented height. After his successful collaboration with Benny
Dayal, on the viral sensation “Tamil Fever”, a partnership was always on
the cards because of their like-minded attitude for creating
experimental content.Having founded Battalion, a creative studio
boasting about associations with the biggest names in film and
television, winning ABBY and Promax awards makes Raka one of the most
sought after creative in building long lasting brand culture across
generations. The #LAPATA track doesn’t feature fashionista women or
flashy cars, and instead chooses to tell a story through its music.
Being unconventional and constantly experimenting is the only way
through which creatives can push boundaries and the trio is doing just
that.

Whopping
the internet chartbusters since its launch, #LAPATA has turned out to
be a success story in itself. With a lot more to look forward to, from
the magic bag of SWAGANUSAAR, we can be rest assured that the future of
fresh music is in the safest pair of hands. So, we will have to wait and
watch what this amazing trio has to offer in the next release of the
album.