The announcement came during the Toronto Raptors' news conference today, which Drake attended. He'll be responsible for helping rebrand the franchise and "spread the gospel" of Toronto as a great basketball city in the hopes of increasing attendance at games and aligning Toronto more naturally with the sport. The team is getting a new logo and new colors. He'll also help create a clothing line with the team. All of this will lead up to the 2016 All-Star Game, which will be hosted in Toronto. That's also about when Drake will be ready to release his next album, probably.

If it seems impossible for Toronto to become an important basketball destination, consider what Drake's done for his city's relationship to rap music.