Intergrated Senior Designer & Creative Lead

Grass Roots Brand Refresh

Constrained by a need to retain the original wordmark and icon I was tasked to inject a bit of life into a Grass Roots brand which had served its time.

Building on the idea that Grass Roots business is all about engagement of people (be they employees, customers or channel) - a simple use of bubbles to symbolise people and them overlapping to indicate the engagement that occurs thanks to the involvement of Grass Roots was introduced.

An extension of the colour palette led to a new personality and vibrancy felt both internally, with branding being applied through the offices and internal systems, and externally on marketing comms and website alike.