From Friday 8th June, film fans up and down the country will find themselves rolling in the aisles as KEITH LEMON brings his unique brand of celebrity frolics to a hilarious new trailer intended to inspire respect for copyright and promote the value of original film, TV and video content.

The laugh-out-loud trailer uses hysterical scenes of the colourful Yorkshire-man wreaking havoc across London from the highly anticipated, upcoming Lionsgate UK comedy KEITH LEMON THE FILM – in cinemas 24th August - to demonstrate the quintessentially Lemon-esque hijinks audiences can pay to enjoy in cinema quality this summer.

The outrageous character adds a zesty twist to the Industry Trust for IP Awareness campaign, where a series of title-specific messages are being launched to build on the significant success of last year’s successful ‘Moments Worth Paying For’ project. The campaign aims to encourage support in the continued challenges posed by copyright infringement; it intends to spread the word about the positive role copyright plays in helping to protect creative ideas by celebrating movie moments that are worth paying for.