3 PROFICIENCY SHIPPING STRATEGIES

THAT WILL ATTRACT MORE CUSTOMERS IN YOUR BUSINESS

It is a desire of every entrepreneur to receive more customers at their premises. Whether offline or online, customers are the reason you will remain in business. The number of the customers relying on your services is the determiner of the size of the market you will be controlling. For this reason, each entrepreneur focuses their efforts on tools that will make their businesses earn trust and turn visitors into clients.

For webpreneurs, having a unique store, using trendy templates, and making their sites highly responsive are some of the measures they use to achieve goals. Others concentrate on offering variety to give the customers the freedom of choice. While these aspects play a role in the customer attraction, shipping is the central pillar. Even with wooing website, if your shipping is on the crisis, making sales will remain on your dream list. Here are three grand strategies that can help you to streamline your multi carrier shipping:

OFFER FREE SHIPPING

It is agreeable that free shipping is the secret to winning more sales. As you know, no one hates free things. Particular if the item helps you save on cost, you will receive it overwhelmingly. With the growing popularity of online selling, everyone is seeking ways to catch more clients than their competitors. Thus, free shipping is turning out to be a medal for many entrepreneurs. As one of them, you should not be an exception.

Shipping your customer items for free can boost their trust in you and earn you more sales. However, here is the catch: do not let this wave blind you. Before deciding to offer free shipping, you should consider the product price. If you are not mindful, you might suffer a loss in the name of pleasing your customers. Hence, always consider the shipping cost and merge it on the product price. Also, set aside items on which a customer can enjoy this privilege.

AVOID BEING GREEDY THROUGH TWEAKING THE SHIPPING CARRIER CHARGES

With the aim of maximizing their profitability through charging the customers more, some entrepreneurs tweak the standard shipping charges. They add a certain percentage that they will earn after paying the shipping carrier. For instance, if a carrier is charging $10 per 300 pounds, a seller may increase it to $13 or even $15. After paying the provider their share, they will pocket the remainder.

While this sounds like an opportunity to make free cash, it attracts a high rate of cart abandonment. You start receiving incomplete transactions. In later phases, losses become the order of the day as you loss long-term customers. For this reason, always be honest by charging the customer what you are paying for the shipping services. This way you will avoid losing customers due to high costs.

GO FOR A FLAT SHIPPING

As a business person, you may find that free shipping is not working for you. The approach might be hurting your profits meaning you are earning less despite offering the best quality in your niche. In this instance, you do not have a reason to miss out and hand over your customers to the competitors. Flat shipping can be a proper remedy. This option involves charging the same amount on all packages regardless of the order size.

For instance, you can set your shipping rate as $30 when selling shoes online. So, whether one purchases a single or 100 pairs, they will pay the same fee. The superb thing about this approach is that it attracts bulky buying. However, if your customers are retail shoppers, going for the option can be a bad idea.

CONCLUSION

In a word, your shipping approach can be your competitive advantage. However, you must put the customer preference into account to ensure your strategy attracts them and does not chase them away.