Bryanboy, Rumi Neely and Elin Kling Are Now All On One Site and Possibly Setting Up Shop in NYC

Why travel from store to store when it's quicker and easier to get your shopping done at the mall? This seems to be the philosophy behind superblog Nowmanifest.
The new site is a one-stop shop for the leading personal style blogs. Starting last month, the individual online locations of Bryanboy, Rumi Neely's Fashiontoast, Elin King's Style by Kling, and the digital counterpart of Industrie magazine, bacame part of the Nowmanifest network.
The homepage boasts instant updates from each of the bloggers--their posts, Twitter feed, and comments from their readers, so you never have to miss a dramatic photo of Rumi in a parking lot or a drunken tweet from Bryanboy.

Why travel from store to store when it's quicker and easier to get your shopping done at the mall? This seems to be the philosophy behind superblog Nowmanifest.
The new site is a one-stop shop for the leading personal style blogs. Starting last month, the individual online locations of Bryanboy, Rumi Neely's Fashiontoast, Elin King's Style by Kling, and the digital counterpart of Industrie magazine, bacame part of the Nowmanifest network.
The homepage boasts instant updates from each of the bloggers--their posts, Twitter feed, and comments from their readers, so you never have to miss a dramatic photo of Rumi in a parking lot or a drunken tweet from Bryanboy.

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Why travel from store to store when it's quicker and easier to get your shopping done at the mall? This seems to be the philosophy behind superblog Nowmanifest.

The homepage boasts instant updates from each of the bloggers--their posts, Twitter feed, and comments from their readers, so you never have to miss a dramatic photo of Rumi in a parking lot or a drunken tweet from Bryanboy. You can even conduct a search for keywords that scours all four blogs at once so you can see all of their Coachella and fashion week adventures in one spot. From there, you can travel to their separate pages that are presented in a sleek and simple format under the Nowmanifest umberella.

According to the site, the idea behind Nowmanifest is that bloggers are no longer simply "commentators." They are "creators." The platform is built to help take the blogosphere to the next level for the "modern consumer." Swedish digital media brand Fashion Networks International is behind the project.

Kling has recently been posting about looking for an apartment in NYC, which makes us think these leading style bloggers might be setting up a home base in NYC.

Bryanboy, Rumi, Elin, and Industrie were chosen because they are respected in the fashion industry and have a wide influence among their many followers. What's in it for the bloggers? A check at the end of each month, of course.

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Fairchild Fashion Media (FFM), a unit of Conde Nast that owns a number of publications including WWD, Style.com, and Style.com/Print, is (finally?) getting into the personal style blogging business.
The company's president Gina Sanders announced in a press release today that FFM has acquired Fashion Networks International (FNI), best known for their site NowManifest, which hosts the blogs of Elin Kling, BryanBoy, Anna Dello Russo, Fashion Toast's Rumi Neely and Derek Blasberg as well as Industrie Magazine.
Founded by Christian Remröd and style blogger/businesswoman Elin Kling, FNI (which also owns Bloglovin and Freshnet) is a great example of a new media company that fundamentally "gets" the internet, garnering 1.2 million unique visitors per month to their NowManifest platform alone. No doubt it's this expertise (and ability to drive traffic) that FFM, a media company with a more traditional background, wants to harness.

Seemingly out of nowhere, Fairchild Fashion Media, the unit of Condé Nast that publishes WWD and Style.com, announced that they had acquired NowManifest, which "hosts" fashion blogs BryanBoy, Fashion Toast, Anna Dello Russo, Mr. Blasberg, and Style by Kling. The acquisition is interesting because it means people who were once independent style bloggers are now part of one of the biggest media companies in existence. However, it also raises some questions, like...
Does Fairchild now technically own all of those blogs? Were the bloggers in on the deal? Or even aware of it? What changes will NowManifest and each of the blogs undergo as a result of the acquisition? What about editorial content?
While BryanBoy tells us he's "thrilled to be working with Fairchild," he reveals that he and the other bloggers--meaning Rumi Neely, Derek Blasberg and Anna Dello Russo--didn't even know about the acquisition until less than 24 hours before it was announced--and even then he was lead to believe it was simply a partnership.

You're about to see a whole lot more of OG fashion blogger BryanBoy. In addition to his big TV break as a judge on the upcoming season of America's Next Top Model, he's also wrapped a cute video series for Dolce & Gabbana where he worked just about every job for the label. And there might be more on screen appearances in the works. We chatted with the new New York-implant (he was moving in while we spoke and had been staying with fellow ANTM judge Kelly Cutrone until he found a place) about his transition to on-screen work, his latest projects, and new ones (possibly one with bff Rumi Neely) in the works.