June 25, 2010

Billboard at Cape Town International Airport

The Mother City is welcoming the world in style, as anyone who has flown into Cape Town International Airport recently would have seen.

A massive billboard decorates the wall of the arrivals section of the airport.

Cape Town Tourism Marketing Manager Lianne Burton says: “The billboard is part of Cape Town Tourism’s World Cup welcome campaign, but it will remain up for at least a year. It is 175m long and 2.2m high and represents all the iconic attractions of Cape Town, including the city’s colourful rainbow citizens.

“It creates a first impression of the city as a vibrant creative capital, with a message encouraging visitors to ‘Live It! Love It!’ The billboard was designed for Cape Town Tourism by leading Cape Town agency Coley Porter Bell.”