Promoting a drink that helps people to sleep, the advertising campaign was themed around different environments: plane, camping and home interior. Her drawings show a world where potentially disruptive sounds get lost in the maze, providing little pockets of peace, where sleep can occur.

Being as detailed as it is, the illustrations might be a lot to take in. So dive in for an up close tour with this video:

Marija told us more about her work:

The Plus: What was the collaboration process with Saatchi & Saatchi ME like?
Marija Tiurina: I really enjoyed the collaboration as the guys from Saatchi have always supported original creativity instead of taking a secured digital path. They really wanted to have a detailed traditional ink drawing for their campaign, which I thought was a good sign of quality appreciation.

TP: The ink illustrations took you a couple of months to complete.
MT: Creating a busy A3 ink drawing by hand isn’t something that happens quickly. It takes a lot of time, patience and precision to create art like that. Another point is that working with such a big client like Saatchi requires a lot of polishing, so many days passed before we agreed on a sketch that went into full ink drawing production.

TP: Digital art or hand drawing?
MT: I think that traditional art takes a lot more skill because you can’t press ctrl+z and undo your action.

TP: Your favourite animation character?
MT: Well, from nerdy point of view, Naruto’s trio and studio Ghibli’s characters are just great and beyond awesome. I am also an absolute fan of Emperor’s New Groove.