Gamifying focus groups

By adding a visual gaming element to a group discussion, even the most abstract subjects can be discussed in a quick, clear and nuanced manner. Because every respondent can influence the visualization with a mobile device, there’s an increased focus and sense of involvement amongst all respondents. The intuitive touch screen controls also exposes a respondent’s hesitations and doubts. Furthermore, a real-time visual report is directly available for both respondents and clients.