Thoughts on Content Curation [Curated]

Content Marketing has become an essential discipline in digital marketing and overall brand communication. Like it or not, it is here to stay and will be for a long time.

As traditional media channels lose their audiences to online digital ones, the need for your brand to be publishing and marketing content will continue to be a top priority and an essential one for your brand’s survival.

One of the foundations of content marketing is “Content Curation”; in a nutshell, like panning for gold, content curation involves finding, aggregating, organizing and having a view on the best content in your industry. Below, we’ve curated insightful quotes from some of our industry’s top thought leaders on the topic of content curation.

Quite simply, providing fresh and relevant content in an organized way, improves SEO for the site it lives on — which is likely why 65 percent of respondents… cited boosting SEO as one of their main content curation objectives

As much as the term gets criticized, curation requires patience, resourcefulness and a keen editing eye. It means becoming fluent in one particular dialect of the web, versus trying to speak its entire language.

Omar Kattan
Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.