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Dell’s E-Commerce UX

This is a case study of Dell’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Dell’s Homepage & Category performance is mediocre. Notably, Dell’s category performance is hampered by poor Main Navigation and broken Intermediary Category Pages, although this is helped somewhat by good Homepage.

Dell’s Cart & Checkout performance is broken. Some of Dell’s biggest checkout usability issues are due to mediocre Order Confirmation & E-Mail, poor Gifting Flow & Features, and poor Field Design & Features. That said, their checkout performs great within Order Review.

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237
Adhered High
·
Score: 33.2

Guideline #240
Adhered High
·
Score: 23.7

Guideline #242
Adhered High
·
Score: 23.7

Guideline #248
Adhered High
·
Score: 23.7

Guideline #235
Adhered High
·
Score: 14.2

Guideline #238
Adhered Low
·
Score: 11.8

Guideline #236
Adhered High
·
Score: 14.2

Guideline #246
Not Applicable
·
Score: 0.0

Guideline #249
Neutral
·
Score: 0.0

Guideline #245
Issue Resolved
·
Score: 23.7

Guideline #241
Adhered Low
·
Score: 7.1

Guideline #247
Not Applicable
·
Score: 0.0

Guideline #239
Not Applicable
·
Score: 0.0

Guideline #264
Neutral
·
Score: 0.0

Guideline #257
Adhered High
·
Score: 14.2

Category Taxonomy:
14 guidelines
·
Score: 182.3

These 14 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 14 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253
Violated High
·
Score: -33.2

Guideline #261
Adhered High
·
Score: 23.7

Guideline #263
Adhered High
·
Score: 33.2

Guideline #266
Violated High
·
Score: -23.7

Guideline #267
Adhered Low
·
Score: 16.6

Guideline #268
Adhered High
·
Score: 28.4

Guideline #259
Issue Resolved
·
Score: 37.9

Guideline #282
Adhered High
·
Score: 23.7

Guideline #286
Adhered High
·
Score: 23.7

Guideline #274
Not Applicable
·
Score: 0.0

Guideline #251
Not Applicable
·
Score: 0.0

Guideline #278
Adhered High
·
Score: 18.9

Guideline #277
Issue Resolved
·
Score: 18.9

Guideline #318
Adhered High
·
Score: 14.2

Main Navigation:
16 guidelines
·
Score: 151.6

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287
Violated High
·
Score: -33.2

Guideline #294
Not Applicable
·
Score: 0.0

Guideline #302
Adhered High
·
Score: 33.2

Guideline #289
Adhered High
·
Score: 23.7

Guideline #288
Violated Low
·
Score: -14.2

Guideline #303
Not Applicable
·
Score: 0.0

Guideline #298
Issue Resolved
·
Score: 28.4

Guideline #291
Not Applicable
·
Score: 0.0

Guideline #297
Not Applicable
·
Score: 0.0

Guideline #256
Issue Resolved
·
Score: 23.7

Guideline #304
Issue Resolved
·
Score: 23.7

Guideline #305
Adhered High
·
Score: 18.9

Guideline #296
Issue Resolved
·
Score: 18.9

Guideline #299
Issue Resolved
·
Score: 14.2

Guideline #306
Issue Resolved
·
Score: 14.2

Guideline #300
Not Applicable
·
Score: 0.0

Intermediary Category Pages:
6 guidelines
·
Score: -14.2

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307
Violated High
·
Score: -37.9

Guideline #309
Not Applicable
·
Score: 0.0

Guideline #308
Issue Resolved
·
Score: 23.7

Guideline #311
Not Applicable
·
Score: 0.0

Guideline #312
Not Applicable
·
Score: 0.0

Guideline #310
Not Applicable
·
Score: 0.0

Site-Wide Layout:
11 guidelines
·
Score: 99.5

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279
Adhered High
·
Score: 23.7

Guideline #258
Issue Resolved
·
Score: 37.9

Guideline #252
Adhered High
·
Score: 23.7

Guideline #250
Violated High
·
Score: -18.9

Guideline #293
Violated High
·
Score: -18.9

Guideline #290
Adhered High
·
Score: 14.2

Guideline #284
Issue Resolved
·
Score: 14.2

Guideline #260
Adhered High
·
Score: 14.2

Guideline #255
Adhered High
·
Score: 9.5

Guideline #273
Not Applicable
·
Score: 0.0

Guideline #940
Not Applicable
·
Score: 0.0

On-Site Search:
49 guidelines
·
Score: 530.5

Search Query Types:
12 guidelines
·
Score: 36.9

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333
Adhered High
·
Score: 53.7

Guideline #334
Violated Low
·
Score: -26.9

Guideline #340
Adhered High
·
Score: 33.6

Guideline #335
Violated Low
·
Score: -16.8

Guideline #337
Not Applicable
·
Score: 0.0

Guideline #341
Adhered High
·
Score: 47.0

Guideline #344
Violated High
·
Score: -47.0

Guideline #399
Violated High
·
Score: -33.6

Guideline #338
Not Applicable
·
Score: 0.0

Guideline #347
Not Applicable
·
Score: 0.0

Guideline #342
Adhered High
·
Score: 26.9

Guideline #398
Not Applicable
·
Score: 0.0

Search Form & Logic:
10 guidelines
·
Score: 147.7

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336
Not Applicable
·
Score: 0.0

Guideline #346
Adhered High
·
Score: 40.3

Guideline #349
Issue Resolved
·
Score: 33.6

Guideline #407
Adhered High
·
Score: 47.0

Guideline #339
Issue Resolved
·
Score: 33.6

Guideline #343
Not Applicable
·
Score: 0.0

Guideline #351
Adhered High
·
Score: 33.6

Guideline #348
Violated High
·
Score: -26.9

Guideline #350
Violated High
·
Score: -13.4

Guideline #352
Not Applicable
·
Score: 0.0

Search Autocomplete:
7 guidelines
·
Score: 67.2

These 7 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 7 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359
Adhered High
·
Score: 40.3

Guideline #404
Adhered Low
·
Score: 20.1

Guideline #361
Violated High
·
Score: -20.1

Guideline #356
Issue Resolved
·
Score: 33.6

Guideline #369
Neutral
·
Score: 0.0

Guideline #368
Violated High
·
Score: -33.6

Guideline #363
Adhered High
·
Score: 26.9

Results Logic & Guidance:
8 guidelines
·
Score: 97.4

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358
Adhered Low
·
Score: 23.5

Guideline #362
Adhered High
·
Score: 47.0

Guideline #370
Violated High
·
Score: -40.3

Guideline #367
Not Applicable
·
Score: 0.0

Guideline #355
Neutral
·
Score: 0.0

Guideline #394
Issue Resolved
·
Score: 33.6

Guideline #365
Issue Resolved
·
Score: 33.6

Guideline #371
Not Applicable
·
Score: 0.0

Results Layout & Filtering:
12 guidelines
·
Score: 181.3

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382
Violated High
·
Score: -33.6

Guideline #379
Violated Low
·
Score: -26.9

Guideline #386
Issue Resolved
·
Score: 47.0

Guideline #381
Adhered High
·
Score: 26.9

Guideline #377
Violated High
·
Score: -33.6

Guideline #376
Adhered High
·
Score: 53.7

Guideline #403
Adhered High
·
Score: 47.0

Guideline #393
Neutral
·
Score: 0.0

Guideline #406
Not Applicable
·
Score: 0.0

Guideline #378
Adhered High
·
Score: 33.6

Guideline #401
Issue Resolved
·
Score: 26.9

Guideline #402
Adhered High
·
Score: 40.3

Product Lists & Filtering:
94 guidelines
·
Score: 24.3

List Layout:
7 guidelines
·
Score: 94.4

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541
Not Applicable
·
Score: 0.0

Guideline #533
Adhered Low
·
Score: 16.2

Guideline #531
Adhered Low
·
Score: 13.5

Guideline #537
Adhered High
·
Score: 27.0

Guideline #535
Not Applicable
·
Score: 0.0

Guideline #536
Not Applicable
·
Score: 0.0

Guideline #862
Adhered High
·
Score: 37.7

Loading Products:
5 guidelines
·
Score: 32.4

These 5 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501
Adhered Low
·
Score: 16.2

Guideline #502
Violated High
·
Score: -32.4

Guideline #503
Adhered High
·
Score: 16.2

Guideline #504
Issue Resolved
·
Score: 32.4

Guideline #505
Not Applicable
·
Score: 0.0

List Items: Product Info & Thumbnails:
16 guidelines
·
Score: 115.9

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440
Adhered High
·
Score: 43.1

Guideline #421
Not Applicable
·
Score: 0.0

Guideline #443
Violated Low
·
Score: -18.9

Guideline #446
Not Applicable
·
Score: 0.0

Guideline #422
Adhered High
·
Score: 32.4

Guideline #441
Violated High
·
Score: -27.0

Guideline #447
Not Applicable
·
Score: 0.0

Guideline #444
Not Applicable
·
Score: 0.0

Guideline #455
Not Applicable
·
Score: 0.0

Guideline #445
Adhered High
·
Score: 37.7

Guideline #457
Not Applicable
·
Score: 0.0

Guideline #463
Not Applicable
·
Score: 0.0

Guideline #456
Adhered High
·
Score: 27.0

Guideline #458
Not Applicable
·
Score: 0.0

Guideline #459
Not Applicable
·
Score: 0.0

Guideline #462
Adhered High
·
Score: 21.6

List Items: Interface & Hit Areas:
10 guidelines
·
Score: 5.4

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448
Violated High
·
Score: -37.7

Guideline #528
Adhered Low
·
Score: 18.9

Guideline #452
Adhered High
·
Score: 27.0

Guideline #450
Not Applicable
·
Score: 0.0

Guideline #449
Adhered High
·
Score: 27.0

Guideline #525
Violated High
·
Score: -27.0

Guideline #527
Violated High
·
Score: -27.0

Guideline #529
Issue Resolved
·
Score: 32.4

Guideline #530
Violated Low
·
Score: -8.1

Guideline #526
Not Applicable
·
Score: 0.0

List Items: Personalization:
5 guidelines
·
Score: -32.4

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480
Violated High
·
Score: -37.7

Guideline #482
Adhered High
·
Score: 27.0

Guideline #483
Not Applicable
·
Score: 0.0

Guideline #485
Not Applicable
·
Score: 0.0

Guideline #484
Violated High
·
Score: -21.6

Filtering: Available Filters:
10 guidelines
·
Score: -177.9

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409
Violated Low
·
Score: -21.6

Guideline #413
Not Applicable
·
Score: 0.0

Guideline #418
Violated High
·
Score: -37.7

Guideline #408
Not Applicable
·
Score: 0.0

Guideline #417
Violated High
·
Score: -37.7

Guideline #540
Not Applicable
·
Score: 0.0

Guideline #410
Not Applicable
·
Score: 0.0

Guideline #414
Violated High
·
Score: -27.0

Guideline #416
Violated High
·
Score: -27.0

Guideline #415
Violated High
·
Score: -27.0

Filtering: Scope & Logic:
14 guidelines
·
Score: -37.7

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424
Violated High
·
Score: -37.7

Guideline #427
Adhered High
·
Score: 37.7

Guideline #433
Violated High
·
Score: -37.7

Guideline #423
Not Applicable
·
Score: 0.0

Guideline #430
Violated High
·
Score: -32.4

Guideline #428
Adhered High
·
Score: 21.6

Guideline #432
Not Applicable
·
Score: 0.0

Guideline #429
Adhered High
·
Score: 10.8

Guideline #436
Not Applicable
·
Score: 0.0

Guideline #439
Not Applicable
·
Score: 0.0

Guideline #488
Adhered High
·
Score: 27.0

Guideline #492
Violated High
·
Score: -27.0

Guideline #493
Adhered High
·
Score: 27.0

Guideline #486
Violated High
·
Score: -27.0

Filtering: Interface & Layout:
11 guidelines
·
Score: -2.7

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468
Not Applicable
·
Score: 0.0

Guideline #474
Not Applicable
·
Score: 0.0

Guideline #470
Issue Resolved
·
Score: 37.7

Guideline #464
Violated Low
·
Score: -13.5

Guideline #467
Violated High
·
Score: -27.0

Guideline #475
Violated Low
·
Score: -13.5

Guideline #479
Adhered High
·
Score: 27.0

Guideline #476
Violated Low
·
Score: -13.5

Guideline #465
Neutral
·
Score: 0.0

Guideline #471
Not Applicable
·
Score: 0.0

Guideline #472
Not Applicable
·
Score: 0.0

Sorting:
11 guidelines
·
Score: 59.3

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510
Adhered High
·
Score: 43.1

Guideline #511
Violated High
·
Score: -37.7

Guideline #539
Adhered High
·
Score: 21.6

Guideline #514
Adhered High
·
Score: 27.0

Guideline #513
Adhered High
·
Score: 27.0

Guideline #509
Violated High
·
Score: -27.0

Guideline #521
Adhered High
·
Score: 27.0

Guideline #517
Violated High
·
Score: -21.6

Guideline #515
Not Applicable
·
Score: 0.0

Guideline #516
Not Applicable
·
Score: 0.0

Guideline #523
Not Applicable
·
Score: 0.0

Comparison Tool:
5 guidelines
·
Score: -32.4

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495
Adhered High
·
Score: 37.7

Guideline #496
Violated Low
·
Score: -13.5

Guideline #497
Violated Low
·
Score: -18.9

Guideline #499
Violated High
·
Score: -16.2

Guideline #498
Violated High
·
Score: -21.6

Product Page:
95 guidelines
·
Score: 107.0

Product Page Layout:
8 guidelines
·
Score: -5.2

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751
Not Applicable
·
Score: 0.0

Guideline #753
Not Applicable
·
Score: 0.0

Guideline #758
Adhered High
·
Score: 24.2

Guideline #757
Not Applicable
·
Score: 0.0

Guideline #784
Violated High
·
Score: -17.3

Guideline #738
Violated High
·
Score: -20.7

Guideline #766
Adhered High
·
Score: 17.3

Guideline #846
Violated Low
·
Score: -8.6

Product Images:
9 guidelines
·
Score: 98.4

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740
Adhered High
·
Score: 27.6

Guideline #741
Adhered Low
·
Score: 12.1

Guideline #747
Adhered High
·
Score: 24.2

Guideline #755
Adhered High
·
Score: 17.3

Guideline #744
Adhered High
·
Score: 17.3

Guideline #745
Violated High
·
Score: -17.3

Guideline #752
Adhered High
·
Score: 17.3

Guideline #854
Adhered High
·
Score: 17.3

Guideline #756
Violated High
·
Score: -17.3

Image Gallery UI:
10 guidelines
·
Score: 10.4

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774
Not Applicable
·
Score: 0.0

Guideline #771
Not Applicable
·
Score: 0.0

Guideline #776
Not Applicable
·
Score: 0.0

Guideline #775
Not Applicable
·
Score: 0.0

Guideline #779
Violated High
·
Score: -17.3

Guideline #783
Issue Resolved
·
Score: 17.3

Guideline #781
Not Applicable
·
Score: 0.0

Guideline #773
Issue Resolved
·
Score: 10.4

Guideline #778
Not Applicable
·
Score: 0.0

Guideline #777
Not Applicable
·
Score: 0.0

Product Video & 360-View:
4 guidelines
·
Score: 3.5

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759
Adhered High
·
Score: 17.3

Guideline #770
Not Applicable
·
Score: 0.0

Guideline #760
Violated High
·
Score: -13.8

Guideline #761
Not Applicable
·
Score: 0.0

The 'Buy' Section:
9 guidelines
·
Score: -39.7

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791
Adhered High
·
Score: 17.3

Guideline #795
Violated High
·
Score: -24.2

Guideline #820
Not Applicable
·
Score: 0.0

Guideline #798
Issue Resolved
·
Score: 17.3

Guideline #817
Violated High
·
Score: -17.3

Guideline #792
Violated High
·
Score: -17.3

Guideline #816
Violated Low
·
Score: -8.6

Guideline #793
Not Applicable
·
Score: 0.0

Guideline #789
Violated High
·
Score: -6.9

Shipping, Returns, and Gifting:
7 guidelines
·
Score: 15.5

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825
Issue Resolved
·
Score: 17.3

Guideline #826
Issue Resolved
·
Score: 17.3

Guideline #803
Violated Low
·
Score: -12.1

Guideline #836
Violated High
·
Score: -17.3

Guideline #804
Not Applicable
·
Score: 0.0

Guideline #802
Adhered High
·
Score: 10.4

Guideline #805
Not Applicable
·
Score: 0.0

Product Variations:
9 guidelines
·
Score: 5.2

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848
Adhered High
·
Score: 24.2

Guideline #853
Violated High
·
Score: -17.3

Guideline #849
Violated High
·
Score: -17.3

Guideline #837
Not Applicable
·
Score: 0.0

Guideline #851
Violated Low
·
Score: -5.2

Guideline #800
Not Applicable
·
Score: 0.0

Guideline #850
Adhered High
·
Score: 6.9

Guideline #852
Adhered High
·
Score: 6.9

Guideline #856
Adhered High
·
Score: 6.9

Product Descriptions:
7 guidelines
·
Score: 82.8

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841
Adhered High
·
Score: 24.2

Guideline #843
Adhered High
·
Score: 24.2

Guideline #861
Adhered High
·
Score: 17.3

Guideline #860
Adhered High
·
Score: 17.3

Guideline #845
Adhered High
·
Score: 17.3

Guideline #844
Violated Low
·
Score: -8.6

Guideline #847
Violated Low
·
Score: -8.6

Specifications Sheet:
5 guidelines
·
Score: -8.6

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858
Adhered High
·
Score: 24.2

Guideline #840
Violated High
·
Score: -17.3

Guideline #835
Violated Low
·
Score: -8.6

Guideline #839
Violated High
·
Score: -17.3

Guideline #857
Adhered High
·
Score: 10.4

User Reviews:
13 guidelines
·
Score: -69.0

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739
Adhered High
·
Score: 24.2

Guideline #743
Violated High
·
Score: -24.2

Guideline #750
Violated High
·
Score: -27.6

Guideline #749
Not Applicable
·
Score: 0.0

Guideline #768
Adhered High
·
Score: 17.3

Guideline #742
Violated High
·
Score: -17.3

Guideline #748
Violated High
·
Score: -17.3

Guideline #785
Violated High
·
Score: -17.3

Guideline #767
Violated High
·
Score: -17.3

Guideline #765
Not Applicable
·
Score: 0.0

Guideline #746
Violated High
·
Score: -17.3

Guideline #763
Adhered High
·
Score: 10.4

Guideline #786
Adhered High
·
Score: 17.3

Auxiliary Content:
5 guidelines
·
Score: -57.0

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807
Violated Low
·
Score: -12.1

Guideline #788
Violated High
·
Score: -20.7

Guideline #787
Violated High
·
Score: -17.3

Guideline #806
Not Applicable
·
Score: 0.0

Guideline #769
Violated Low
·
Score: -6.9

Cross-Sells & Cross-Navigation:
9 guidelines
·
Score: 70.8

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810
Adhered High
·
Score: 17.3

Guideline #811
Adhered High
·
Score: 24.2

Guideline #828
Neutral
·
Score: 0.0

Guideline #813
Adhered High
·
Score: 17.3

Guideline #814
Adhered Low
·
Score: 8.6

Guideline #812
Violated High
·
Score: -17.3

Guideline #821
Neutral
·
Score: 0.0

Guideline #819
Adhered High
·
Score: 20.7

Guideline #827
Not Applicable
·
Score: 0.0

Cart & Checkout:
134 guidelines
·
Score: -56.8

Shopping Cart & “Added to Cart” Behavior:
10 guidelines
·
Score: 34.9

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601
Issue Resolved
·
Score: 14.6

Guideline #600
Issue Resolved
·
Score: 14.6

Guideline #602
Adhered High
·
Score: 14.6

Guideline #603
Issue Resolved
·
Score: 14.6

Guideline #732
Adhered Low
·
Score: 10.2

Guideline #620
Violated High
·
Score: -14.6

Guideline #623
Violated High
·
Score: -14.6

Guideline #622
Violated Low
·
Score: -7.3

Guideline #673
Adhered High
·
Score: 14.6

Guideline #624
Violated High
·
Score: -11.6

Account Selection & Creation:
9 guidelines
·
Score: 27.7

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637
Adhered High
·
Score: 20.4

Guideline #652
Violated High
·
Score: -20.4

Guideline #639
Violated Low
·
Score: -10.2

Guideline #677
Neutral
·
Score: 0.0

Guideline #638
Adhered Low
·
Score: 7.3

Guideline #653
Violated Low
·
Score: -7.3

Guideline #676
Adhered High
·
Score: 14.6

Guideline #665
Adhered High
·
Score: 14.6

Guideline #640
Adhered High
·
Score: 8.7

Customer & Address Information:
12 guidelines
·
Score: -27.7

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731
Violated Low
·
Score: -10.2

Guideline #566
Violated Low
·
Score: -11.6

Guideline #567
Not Applicable
·
Score: 0.0

Guideline #565
Issue Resolved
·
Score: 20.4

Guideline #736
Issue Resolved
·
Score: 20.4

Guideline #561
Violated High
·
Score: -14.6

Guideline #558
Violated High
·
Score: -14.6

Guideline #557
Violated High
·
Score: -14.6

Guideline #560
Not Applicable
·
Score: 0.0

Guideline #573
Violated High
·
Score: -11.6

Guideline #562
Not Applicable
·
Score: 0.0

Guideline #564
Adhered High
·
Score: 8.7

Gifting Flow & Features:
5 guidelines
·
Score: -14.6

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647
Not Applicable
·
Score: 0.0

Guideline #650
Violated High
·
Score: -14.6

Guideline #646
Not Applicable
·
Score: 0.0

Guideline #649
Not Applicable
·
Score: 0.0

Guideline #645
Not Applicable
·
Score: 0.0

Shipping & Store Pickup:
11 guidelines
·
Score: -23.3

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544
Adhered High
·
Score: 20.4

Guideline #547
Violated Low
·
Score: -8.7

Guideline #550
Violated High
·
Score: -14.6

Guideline #543
Violated High
·
Score: -14.6

Guideline #548
Violated High
·
Score: -11.6

Guideline #549
Issue Resolved
·
Score: 5.8

Guideline #632
Not Applicable
·
Score: 0.0

Guideline #633
Not Applicable
·
Score: 0.0

Guideline #631
Not Applicable
·
Score: 0.0

Guideline #634
Not Applicable
·
Score: 0.0

Guideline #635
Not Applicable
·
Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party):
8 guidelines
·
Score: -14.6

These 8 ‘Payment Flow & Methods (Incl. 3rd-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. 3rd-Party)’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590
Violated High
·
Score: -14.6

Guideline #671
Neutral
·
Score: 0.0

Guideline #617
Not Applicable
·
Score: 0.0

Guideline #615
Neutral
·
Score: 0.0

Guideline #616
Not Applicable
·
Score: 0.0

Guideline #672
Violated High
·
Score: -11.6

Guideline #586
Adhered High
·
Score: 11.6

Guideline #589
Not Applicable
·
Score: 0.0

Credit Card Form:
10 guidelines
·
Score: -58.2

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582
Violated High
·
Score: -20.4

Guideline #594
Violated High
·
Score: -20.4

Guideline #587
Violated High
·
Score: -20.4

Guideline #583
Issue Resolved
·
Score: 14.6

Guideline #588
Adhered Low
·
Score: 7.3

Guideline #577
Violated Low
·
Score: -7.3

Guideline #584
Violated Low
·
Score: -7.3

Guideline #591
Violated Low
·
Score: -5.8

Guideline #585
Violated Low
·
Score: -4.4

Guideline #664
Adhered High
·
Score: 5.8

Order Review:
5 guidelines
·
Score: 56.8

‘State of the Art’

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552
Adhered High
·
Score: 20.4

Guideline #556
Adhered High
·
Score: 17.5

Guideline #545
Adhered High
·
Score: 14.6

Guideline #551
Violated Low
·
Score: -7.3

Guideline #553
Adhered High
·
Score: 11.6

Order Confirmation & E-Mail:
4 guidelines
·
Score: 0.0

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599
Violated Low
·
Score: -7.3

Guideline #596
Violated Low
·
Score: -5.8

Guideline #598
Adhered High
·
Score: 8.7

Guideline #597
Adhered Low
·
Score: 4.4

Form & Page Design:
10 guidelines
·
Score: -24.8

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606
Adhered High
·
Score: 14.6

Guideline #611
Violated High
·
Score: -14.6

Guideline #687
Not Applicable
·
Score: 0.0

Guideline #613
Violated High
·
Score: -8.7

Guideline #607
Adhered Low
·
Score: 4.4

Guideline #608
Adhered High
·
Score: 8.7

Guideline #730
Violated High
·
Score: -20.4

Guideline #679
Issue Resolved
·
Score: 20.4

Guideline #668
Violated High
·
Score: -14.6

Guideline #733
Violated High
·
Score: -14.6

User Interactions & Distractions:
10 guidelines
·
Score: -17.5

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696
Issue Resolved
·
Score: 20.4

Guideline #707
Violated High
·
Score: -14.6

Guideline #609
Adhered High
·
Score: 14.6

Guideline #709
Violated High
·
Score: -14.6

Guideline #726
Issue Resolved
·
Score: 17.5

Guideline #714
Not Applicable
·
Score: 0.0

Guideline #727
Violated High
·
Score: -20.4

Guideline #713
Violated High
·
Score: -17.5

Guideline #657
Violated High
·
Score: -8.7

Guideline #699
Adhered High
·
Score: 5.8

Cross-Sells:
4 guidelines
·
Score: 32.0

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581
Issue Resolved
·
Score: 20.4

Guideline #579
Violated Low
·
Score: -7.3

Guideline #580
Adhered High
·
Score: 14.6

Guideline #578
Adhered Low
·
Score: 4.4

Validation Errors & Data Persistence:
10 guidelines
·
Score: 55.3

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720
Adhered High
·
Score: 23.3

Guideline #723
Adhered High
·
Score: 23.3

Guideline #722
Violated Low
·
Score: -10.2

Guideline #719
Adhered Low
·
Score: 10.2

Guideline #721
Neutral
·
Score: 0.0

Guideline #718
Violated High
·
Score: -17.5

Guideline #625
Adhered High
·
Score: 17.5

Guideline #626
Adhered High
·
Score: 17.5

Guideline #627
Violated High
·
Score: -8.7

Guideline #629
Not Applicable
·
Score: 0.0

Field Labels & Microcopy:
7 guidelines
·
Score: -40.8

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686
Violated Low
·
Score: -11.6

Guideline #683
Violated High
·
Score: -20.4

Guideline #681
Adhered High
·
Score: 14.6

Guideline #685
Not Applicable
·
Score: 0.0

Guideline #694
Violated High
·
Score: -14.6

Guideline #690
Not Applicable
·
Score: 0.0

Guideline #689
Violated High
·
Score: -8.7

Field Design & Features:
8 guidelines
·
Score: -30.6

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674
Violated High
·
Score: -20.4

Guideline #659
Violated High
·
Score: -14.6

Guideline #669
Adhered High
·
Score: 14.6

Guideline #660
Violated High
·
Score: -14.6

Guideline #658
Neutral
·
Score: 0.0

Guideline #705
Not Applicable
·
Score: 0.0

Guideline #670
Violated Low
·
Score: -4.4

Guideline #663
Issue Resolved
·
Score: 8.7

Default Values & Autocompletion:
8 guidelines
·
Score: -1.5

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555
Violated High
·
Score: -20.4

Guideline #554
Adhered High
·
Score: 17.5

Guideline #568
Violated High
·
Score: -17.5

Guideline #576
Adhered High
·
Score: 14.6

Guideline #572
Not Applicable
·
Score: 0.0

Guideline #734
Violated Low
·
Score: -4.4

Guideline #618
Not Applicable
·
Score: 0.0

Guideline #571
Adhered High
·
Score: 8.7

Mobile E-Commerce:
144 guidelines
·
Score: 94.6

Mobile Homepage, Navigation, & Search:
12 guidelines
·
Score: -147.8

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209
Violated High
·
Score: -31.5

Guideline #116
Violated High
·
Score: -31.5

Guideline #130
Violated High
·
Score: -23.6

Guideline #228
Violated High
·
Score: -19.7

Guideline #210
Adhered Low
·
Score: 13.8

Guideline #211
Violated High
·
Score: -31.5

Guideline #229
Adhered Low
·
Score: 13.8

Guideline #230
Violated High
·
Score: -27.6

Guideline #203
Violated High
·
Score: -23.6

Guideline #166
Adhered Low
·
Score: 13.8

Guideline #93
Not Applicable
·
Score: 0.0

Guideline #91
Neutral
·
Score: 0.0

Mobile Product Lists:
15 guidelines
·
Score: -65.0

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90
Violated High
·
Score: -31.5

Guideline #89
Violated High
·
Score: -27.6

Guideline #79
Violated High
·
Score: -23.6

Guideline #233
Violated High
·
Score: -19.7

Guideline #87
Violated Low
·
Score: -9.9

Guideline #76
Adhered High
·
Score: 23.6

Guideline #80
Violated High
·
Score: -19.7

Guideline #143
Adhered High
·
Score: 19.7

Guideline #78
Adhered High
·
Score: 19.7

Guideline #216
Not Applicable
·
Score: 0.0

Guideline #75
Neutral
·
Score: 0.0

Guideline #74
Adhered Low
·
Score: 3.9

Guideline #158
Violated Low
·
Score: -9.9

Guideline #162
Adhered Low
·
Score: 9.9

Guideline #102
Not Applicable
·
Score: 0.0

Mobile Filtering & Sorting:
9 guidelines
·
Score: 5.9

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212
Violated High
·
Score: -27.6

Guideline #221
Adhered High
·
Score: 27.6

Guideline #215
Violated Low
·
Score: -9.9

Guideline #222
Adhered High
·
Score: 19.7

Guideline #68
Violated High
·
Score: -19.7

Guideline #232
Adhered High
·
Score: 19.7

Guideline #219
Violated High
·
Score: -15.8

Guideline #213
Not Applicable
·
Score: 0.0

Guideline #142
Adhered High
·
Score: 11.8

Mobile Product Page Layouts:
6 guidelines
·
Score: -3.9

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159
Violated High
·
Score: -23.6

Guideline #169
Violated High
·
Score: -15.8

Guideline #77
Not Applicable
·
Score: 0.0

Guideline #109
Adhered High
·
Score: 31.5

Guideline #110
Neutral
·
Score: 0.0

Guideline #113
Violated High
·
Score: -27.6

Guideline #112
Adhered High
·
Score: 15.8

Guideline #114
Neutral
·
Score: 0.0

Guideline #148
Adhered High
·
Score: 27.6

Guideline #133
Adhered High
·
Score: 19.7

Guideline #134
Not Applicable
·
Score: 0.0

Guideline #164
Violated High
·
Score: -27.6

Guideline #163
Adhered High
·
Score: 23.6

Mobile Shopping Cart, Cost & Account:
10 guidelines
·
Score: 88.7

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208
Adhered High
·
Score: 19.7

Guideline #140
Adhered Low
·
Score: 5.9

Guideline #104
Adhered High
·
Score: 31.5

Guideline #103
Adhered High
·
Score: 27.6

Guideline #107
Adhered High
·
Score: 23.6

Guideline #106
Adhered Low
·
Score: 9.9

Guideline #127
Violated Low
·
Score: -9.9

Guideline #179
Adhered High
·
Score: 27.6

Guideline #180
Violated High
·
Score: -27.6

Guideline #185
Violated High
·
Score: -19.7

Mobile Checkout Information:
15 guidelines
·
Score: -3.9

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120
Not Applicable
·
Score: 0.0

Guideline #108
Adhered High
·
Score: 27.6

Guideline #168
Not Applicable
·
Score: 0.0

Guideline #167
Not Applicable
·
Score: 0.0

Guideline #139
Violated High
·
Score: -23.6

Guideline #150
Adhered Low
·
Score: 9.9

Guideline #205
Adhered High
·
Score: 19.7

Guideline #118
Adhered High
·
Score: 19.7

Guideline #194
Violated High
·
Score: -19.7

Guideline #192
Violated High
·
Score: -7.9

Guideline #196
Violated High
·
Score: -7.9

Guideline #182
Adhered High
·
Score: 11.8

Guideline #193
Violated High
·
Score: -11.8

Guideline #161
Violated High
·
Score: -15.8

Guideline #191
Violated Low
·
Score: -5.9

Mobile Form Field Usability:
18 guidelines
·
Score: 114.3

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186
Adhered High
·
Score: 27.6

Guideline #190
Adhered High
·
Score: 23.6

Guideline #121
Violated High
·
Score: -19.7

Guideline #183
Not Applicable
·
Score: 0.0

Guideline #189
Adhered High
·
Score: 19.7

Guideline #128
Not Applicable
·
Score: 0.0

Guideline #187
Violated Low
·
Score: -3.9

Guideline #165
Adhered Low
·
Score: 3.9

Guideline #181
Not Applicable
·
Score: 0.0

Guideline #197
Not Applicable
·
Score: 0.0

Guideline #155
Violated High
·
Score: -31.5

Guideline #156
Adhered High
·
Score: 31.5

Guideline #160
Violated High
·
Score: -27.6

Guideline #157
Adhered High
·
Score: 23.6

Guideline #145
Adhered High
·
Score: 23.6

Guideline #171
Adhered High
·
Score: 19.7

Guideline #184
Adhered High
·
Score: 15.8

Guideline #220
Adhered High
·
Score: 7.9

Touch Keyboards:
5 guidelines
·
Score: 15.8

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71
Violated High
·
Score: -23.6

Guideline #65
Adhered High
·
Score: 23.6

Guideline #69
Adhered High
·
Score: 15.8

Guideline #70
Violated High
·
Score: -7.9

Guideline #66
Adhered High
·
Score: 7.9

Mobile Validation Errors:
7 guidelines
·
Score: 67.0

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Dell and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119
Adhered High
·
Score: 27.6

Guideline #224
Violated High
·
Score: -31.5

Guideline #226
Adhered High
·
Score: 23.6

Guideline #225
Adhered High
·
Score: 19.7

Guideline #223
Adhered High
·
Score: 15.8

Guideline #227
Adhered High
·
Score: 11.8

Guideline #175
Not Applicable
·
Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Dell’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Dell’s Desktop E-Commerce Design

24 pages of Dell’s e-commerce site, marked up with 288 best practice examples