According to Women’s Wear Daily, the ladies in the print ads — including Secretary of State Condoleezza Rice and Olympic swimmer Summer Sanders — will wear designer labels mixed with an assortment of logo apparel from the NFL’s 32 teams. Marchesa maven Georgina Chapman is also designing a limited-edition shirt for the league.

The NFL’s director of apparel, Rhiannon Madden, told WWD of the campaign: “We want to show that you can be a fan by what you wear to work, going to the gym or out at night with girlfriends. It’s also a message of empowerment. It’s your team — not your guy’s team.”

Since Kym won DWTS last year with Hines Ward, expect to see her in Steelers black and yellow. Peta just won her season with Donald Driver and you can see her rocking some Packers yellow and green in a photo from the team shoot.