Michael Strahan and ITV Ink Deal for Reality Projects

The TV personality and former NFL player, alongside producing partner Constance Schwartz-Morini, will develop projects with the company.

Michael Strahan is further investing in his production business, signing a pact with ITV America to develop new unscripted projects for television and non-linear distribution.

With business partner Constance Schwartz-Morini and their company, SMAC Entertainment, Strahan has already worked with ITV on the NFL Network series Tackle My Ride. His producing work joins his already busy roster of on-camera TV projects, including his daily role on Good Morning America, football-season duties on Fox NFL Sunday and ABC game show The $100,000 Pyramid.

“Constance and I have an enormous amount of respect for the team at ITV America and the group’s spirit of creative risk, support and collaboration, which is key for us as producers and entrepreneurs," Strahan said Tuesday in a statement. "We are eager to develop projects across reality, competition, documentary and more and are truly excited to call ITV America home for SMAC Entertainment.”

Also already in development between the two companies are a Wiz Khalifa project and the series Pros. vs. Kids, Not for Primetime and Guinness World Records.

“In addition to his incredible talent, Michael is a total class act: kind, engaged and authentic, whether he’s speaking to an assistant or to a network president," said ITV America CEO Brent Montgomery. "His expertise and ability to navigate everything from sports and game shows to docs and competition, along with his and Constance’s keen instincts for what resonates with audiences, make SMAC an amazing partner for ITV America. SMAC joins ITV America with an incredible talent roster and we are all truly excited to roll up our sleeves and push our mutual creative boundaries in this partnership.”