Category: social media

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When conducting an online search, it doesn’t take long to see which websites are up to date or not. Technology and design trends change so rapidly that even a site built five to ten years ago can look outdated today. That is why in 2017, 57% of business owners chose to invest in an updated and improved website.

Five years ago, web design focused on punchy, statement graphics. Drop shadows, glares, and image slide shows were a big trend in website design, but today they’ve gone out of style.

This year, flat design is the most widely received and accepted web design. Think simplified, minimalistic and easy to read. A clean home page with beautiful images, portraying an overall picture of the location of and services offered by the company, usually featured on a flat page where you scroll down for more information. For more specific information and bonus features, you can then click through to the internal pages. Contact me!

The consistent buzz in the social media marketing world is overwhelming…the same message still resonates.

What is the message?

Are you anything without your audience? Does your audience crave good, I mean good lean content? Well give them what they want! Learn more about your audience and find relevant things to write about!!!

Three key components

Content is King and Engagement is Queen…so

Keep it simple (my motto!!)

Answer the Why, What, and How for your audience. There’s really no reason to make it more complicated than that.

Provide the good, the bad and the ugly!! (yep all three!!)

Be transparent in your content. Provide competitive differentiators and address the questions your customers really have, such as cost and value.

Always let your customers know that they are VIPs! (very important!!)

Provide great content on a consistent basis to grow your audience, but take it a step further and continue to engage with them to create lasting relationships.

Thank them for sharing your content, mention them in conversations, and reply when they ask questions. Keep it human; no one likes feeling like they’re talking to a robot!

Make yourself accessible too!

Your content should be easily digestible and relevant so that it can be shared across all of your channels. Make it easy for your customers to ask questions and engage with your brand, and consider creating a community where your audience can share their experiences with your brand and interact with each other.

Do you know where your social media presence is? Are you using business platforms for your business vs personal?

If you are a small business, home based business, entrepreneur or looking to start your own business you will really need to understand how social media can help you or break you!!

Are you using Facebook as your only vehicle to drive traffic? Or to push your services or products? You need to re-think your marketing strategies.

Think about this…you want to reach a very large audience but you have no idea how to do that.

Do you use Twitter, YouTube and LinkedIn? These platforms as well as Facebook are totally saturated with too much information and competition…you are a needle in a haystack.

Do you know what the top social media platforms are that works? Probably not because you are still using the basic platforms like Facebook, Twitter, LinkedIn and YouTube. You might even be using Instagram and Pinterest.

Now if you are on more than three social media platforms, you need to know how to connect the dots cross the t’s and start managing your social media the right way.

Most individuals need to focus on what they are experts at and let the real social media management services at All This and That take the wheel and drive your message, services or products to its maximum potential!

With the new apps, platforms and devices changing so rapidly it imperative that you are connected and prepared to continue to grow your business!

So how do you manage your business social media presence? Write in and let us know what your thoughts are or questions!

We are going to talk more about connecting those dots and crossing those t’s.

Thank you for joining me! I will see you tomorrow! Always remember in this day and age things will continue to change. Be ready; get on board and more importantly…

Here at All This and That Internet and Web Solutions, we understand the power of thesocial web. We also understand how time-consuming it can be to build a social media presence. With our knowledge behind your business, we’ll cultivate a social media portfolio that will pay dividends in the form of loyal, connected customers.

Cut Costs & Boost Your Business Profits…

Everyone wants to get the best services for the best price!

Whether you are a business owner or home based worker, you are coming to realize that with the growth of consumers relying on search engines and online marketing which is known as “Growth Hacking”can provide lowrisk, low cost andhigh returns!

In our massively digital economy, it’s actually more costly to not have a web presence!

The simple fact is that it increases the need for costly and potentially, obsolete paper-based processes and decreases the net quantity of customers you can catch. Consumers are actively using search engines and social media to meet many of their basic personal and business needs. No one would knowingly enable a savvy competitor to take advantage of and capitalize on such an error but it can happen without a visible web presence and social media in a digital economy.

Brick and Mortar – Not Necessarily!

Brick and mortar (also bricks and mortar or B&M) in its simplest usage describes the physical presence of a building(s) or other structure. The term brick-and-mortar business is often used to refer to a company that possesses buildings, production facilities, or store for operations.

Online 24/7 – YES!!

Electronic business, or e-business, is the application of information and communication technologies in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business.
Maintaining a website grants professionals the power to, “Highlight what channels you prefer to be contacted through, whether it’s via phone, e-mail, LinkedIn or Twitter or other social media platforms. This is so criticle!! Furthermore, including keywords and a more of a personal touch with your name on your website, will increase your chances of appearing higher in search rankings. There are a host of variables that come into play when optimizing your web and internet presence!! You will be able to meet millions of new customers when and where they’re ready, online. It is up to you and the service provider you choose!! Do what you are good at and let me work for you!

Manage Your Reputation, Control Your Content

Your website is one piece of your online real estate…your presence which by the way is under your control!! Websites allow you and your team to become the primary authority on your business whether it is home based, small business, entrepreneurs or your dream startup!!

You can start using your website (you should really already be there) to establish a voice in the virtual world and share content that’s relevant to your business in a variety of ways:

Take preventative measures –These included carefully managing your social media account details, changing passwords, setting up a good quality social media monitoring tool, this is where an Online Retail Consultant can really assist!! It is crucial that companies engage and “make friends”. When things get a little hectic and chaotic, it’s great when your customers and contacts leap to your defense.

Remove the content – If you’ve posted something you didn’t mean to, you can remove it. If someone else posted something you don’t like, you could ask them to remove it. If it’s illegal you can take a more legal route – but if its “malicious” or “misleading”, it may also break the terms and conditions on Facebook, Twitter and other networks, so you can ask them to remove it for you.

Engage – If someone is maliciously posting negative comments about you, they may be a “troll” – Don’t respond to trolls. If the person has a genuine point and isn’t a troll, but you’re in the right – you should simply state the facts and make your case. If you’re in the wrong, you should apologize, grovel (a little) and offer to make amends. This is the part where you convert “haters” into “advocates” if you’re diplomatic and/or fortunate.

Bury it – Not what I’d usually advise, but if you’re faced with a negative blog post that’s appearing in search results, and all else fails, you can simply publish and optimize content for the same words that the negative content is ranking for (perhaps your company name) to push the bad story down the rankings. It’s remarkable how quickly you can do this if you put your mind to it.

Thank you for joining me! I will see you tomorrow! Always remember in this day and age things will continue to change. Be ready, be on board and more importantly…

Here at All This and That Internet and Web Solutions, we understand the power of the social web. We also understand how time-consuming it can be to build a social media presence. With our knowledge behind your business, we’ll cultivate a social media portfolio that will pay dividends in the form of loyal, connected customers.

Can your customers find you? Why is a web presence criticle?

Web Presence

If you want your business to truly exist and maintain a degree of visibility, then a web presence in the online marketplace is absolutely necessary!!! As your web presence increases, so does your potential for higher financial rewards!! Not to mention the self gratification of personal gain!!

Invaluable?

A web presence is invaluable for many businesses. But how do you know it’s relevant to your unique market and clients?

This week we are going to talk about the following:

Mangage your Reputation

Get the most out of Social Media. Start using your website to establish a voice in the virtual world and share content that’s relevant to your business

Control your content

Start or maintain a successful blog. Your blog section will likely be one of the most user-friendly options, available. You can add content to your site by the hour, day, week, month, year and beyond..and guess what ? it is you and your voice!!

Thank you for joining me! I will see you tomorrow! Always remember in this day and age things will continue to change. Be ready, be onboard and more importantly…