Speaking to Pocket-lint a Sky spokeswoman confirmed that they have begun testing streams in higher quality.

“Later this year we will be introducing the option of streaming Now TV both live and on demand in Full HD, with content from the likes of Sky Atlantic, Sky One and Sky Sports,” she said.

“Like any new functionality, we always conduct trials before releasing new products or features to all our customers.”

It’s currently unclear when this update will officially arrive on NOW TV or if it will cost any extra to subscribe but it certainly seems that Sky is getting ready to bring this improvement to this hugely popular service.

LATEST DISCOUNTS

As well as offering customers some big new features there’s also some nice discounts available right now.

From now until June 9, NOW TV is giving customers the chance to get a Sky Sports pass for just £25 per month.

That price is a saving of over 25 per cent off the usual cost and is available for four months at that lower price.

There’s also the option to get Sky Sports Cricket for just £10 per month instead of £18 and the same deal is available on Sky F1.