Category Archives: B2B Sales Lead Generation

By stage, this does not necessarily mean your appointment settingstrategy puts you up as some kind of actor. The stage could be more like one in events (like the AllThingsD D11 conference as described in this LinkedIn article). And speaking of which, it looks like even the top brass of the top tech giants are not free from critical eye (which, coincidentally, also includes that of average consumers). Are you ready once you are set up via appointment setting?

Appointment setting is not free from the risks that advertising undertakes when it markets something a little bit too high above its actual grade. Dishonest advertising applies in B2B as much as it does in B2C. Just because your appointment setting campaign uses different mediums and tools does not mean your business is the same outside and inside.

Appointment setting can sound pretty pointless for IT companies that more or less do most of their work over the internet. On the other hand, the kind of meeting that only an appointment setting process can give still remains important in today’s tech-savvy business world. You just need to know how to put that importance in a simpler package to match the speed at which IT companies can deliver and work.

There are times when even you think your lead generation process takes too long to qualify leads all for the sake of sales for your auto insurance business. Does it really take so much effort just so that prospects can get a little bit of auto insurance? Is there anything you can do to readjust your lead generation strategy to reduce all the bureaucratic hassle?

Do not underestimate the speed which telemarketing can respond, especially during a crisis that has forced responses to delay in your entire lead generation campaign. It is not only form of business communication that talks fast. It’s also fast enough to know it has been cut off. It is like comparing errors in software compared to errors in something simpler like an abacus. You do not need an expert to know if the latter’s broken.

It is one thing to measure appointment setting prospects based on their budget and another thing to be unfairly biased just because you can tell they make a lot of money. This not only sets up your appointment setting process for immediate crash landing, it also skewers the kind of insightful evaluation that is staple to any appointment setting process.

We can somewhat compare lead generation to hunting. Although you won’t really be running around with a rifle, a trusty canine companion and be on the look out for a turkey or some deer, you’ll still be hunting for something: new business. Put that rifle down, get your business suit on and fix your tie! We’re about to compare how generating leads is a lot like hunting.

There’s a certain feeling of excitement that overcomes you when you’re out in the wild and looking for some game. Well, although we’ve never been out of the office and gone on a company hunting trip, we pretty much feel the same feelings when we’re out trying to find new customers.