Top 5 Reasons Consumers Use Retailer’s Mobile Apps

RapidValue

Oct 5, 2012

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With proliferation of mobile devices, new release of mobile OS for smart phones, evolution in Mobile Internet speed, continuous implementation of device specific capabilities into mobile apps and availability of variety of apps for downloads from multiple app-stores is driving more and more consumers go mobile!Today, every industry is realizing the need to have a mobile solution and therefore focusing on building a robust mobile ecosystem, to meet the ever-growing demand of mobile savvy users. Same is the case with retailers. small & mid-size retailers are now increasing their focus on developing mobile apps.

According to Juniper, leading research company, mobile retail market is growing at a rapid pace and is expected to reach $12 billion by 2014.

What consumers’ access using the mobile app?

How one use their phone has a lot to do with where they are shopping and what they are shopping. Here are the top 5 reasons, consumer’s access mobile apps (At different types of mobile retail stores):