The AWA Team

At AWA we value originality and strategic thinking and our team combines an eclectic but essential mix of youthful vision, professional wisdom, journalistic know-how and media savvy - all with proven expertise across a range of mediums and industry sectors.

Amity Roche

Senior Account Director and Head of Travel & Lifestyle

First joining AWA in 1999, Amity has since navigated numerous high profile clients through a myriad of multi-faceted communications campaigns.

After an early career in radio journalism, Amity (thankfully!) made the switch to PR and with a particular flair for media relations and all things fabulous, now heads up AWA’s Travel & Lifestyle division. She’s also a bit of a softie, and works tirelessly to make sure our pro bono and non-profit clients enjoy their share of the limelight!