Fábrica Nacional de Licores (FANAL) is a state-owned company that has the exclusive control of alcohol production in Costa Rica. Its leading brand, Guaro Cacique, continues to consolidate its traditional top-of mind positioning amongst a loyal base of consumers (within different income segments) thanks to its trademark recognition, product versatility and accessible unit prices. FANAL recently ended relationships with its distribution companies in order to assume direct commercial relations...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Why buy this report?* Get a detailed picture of the Alcoholic Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

Slow, albeit steady, economic growth led to moderate total volume growth of alcoholic drinks in Kenya in 2016. A growing middle class, as well as a young population, also fuelled this growth. Premiumisation was also witnessed in categories such as be...

$ 2,100.00

East African Breweries seeks to position itself as the leading alcoholic drinks manufacturer in Kenya and the East Africa region by widening its product portfolio to cater to price-sensitive consumers and develop its distribution network by partnerin...

$ 150.00

Wines of the World aims to import and distribute high-quality wines and spirits in Kenya. The company has invested significant amounts in distributing wine from eight wine producing countries, specialist beers and fine dining water brands.Euromonitor...

$ 150.00

Keroche Breweries strategic drive is to focus on acquiring a 20% total volume share of alcoholic drinks in Kenya through increasing its production capacity, widening its product distribution to prevent stock outs and engaging in active marketing cam...

$ 150.00

While Les Celliers de Meknes will continue working to strengthen its competitive position in Moroccan alcoholic drinks over the forecast period, it will also seek to expand its international presence by investing in the French company Bélvèdere. It a...

$ 150.00

The UK saw alcoholic drinks volumes stagnate in 2016, a slightly stronger performance than the 2011-2016 period as a whole. A significant rise in spirits volumes helped to offset declines in cider/perry and RTDs/high-strength premixes, as the categor...

$ 2,100.00

Concha y Toro UK Ltd is looking to strengthen its presence in the convenience channel to complement its established strength in supermarkets.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direc...

$ 150.00

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