Somerville firm invents a new margarita maker for Jimmy Buffet fans

Friday

Searchin' for your lost shaker of salt? Altitude in Somerville can help. The firm just designed a new Frozen Concoction Maker for the Jimmy-Buffet-centered Margaritaville company.

Searchin' for your lost shaker of salt?

Altitude in Davis Square can help. They just designed a new Frozen Concoction Maker for the Jimmy-Buffet-centered Margaritaville company.

It is supposed to be an affordable way to get high-end drinks at home, and retails for about $300 on margaritavillecargo.com.

The drink make has a top reservoir for shaving ice, a bottom one for blending drinkins and ice into a 32-ounce glass. A third reservoir in the back collects water from the melting ice, so your drink doesn't get watered down.

According to the press release from Altitude, the directions are pretty easy. "To make the prefect frozen concoction, simply top off the reservoir with ice, fill the pitcher with ingredients to their indicated lines, choose which kind of drink is desired and/or how many glasses you hope to fill (depending upon with model you use), and flip the power switch." It even keeps blending the drink at intervals so when you go back for a second, it has the right consistency.

"It was important that this product achieve three goals - to establish a brand language for a family of products that convey the Margaritaville brand attributes; to create a new category of appliance, not just a specialized blender; and to deliver a quality frozen beverage distinct from anything available on the market," explains Alejandro Peña, Vice President of New Business Development at Jarden Consumer Solutions Inc. the licensee of the Margaritaville brand. "Altitude exceeded our expectations in achieving all elements of the product's success."

Altitude says the design is practical: the pitcher is heavy-duty borosilicate glass with plated steel blades. All removable parts are dishwasher safe. But it also has shark fin indicator lights and some maritime markings.

Altitude also reports that it had to test its functionality, and had no shortage of volunteers for this particular product.

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