Harmonian

The brief (in brief) mousegraphic received for Harmonian was "We want a packaging design which will introduce in the most definitive way a radical line of food products. They are actually more of 'food principles', as they all suggest a new, health-smart and taste-full way of life. We want the design to be equally innovative."

"The target consumer: Greek and foreign markets. Health conscious and demanding consumers. Α more personalized contact with our clientele will be attempted through both social media and seminars or relevant culinary meetings. Products offered in specialized food shops, delicatessen stores, brand e-shop.

The design: Our client asked for an aura of exclusivity which should nevertheless be rooted in elegance and measured values. We had to convey radical simplicity and hint at a different modus vivendi. We had to address a wide range of products including oil, flour, pasta, herb infusions, fleur de sel et.al. Many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world.

We opted for a design which would convey the dual nature of these valuable seeds as well the harmony and balance, the mathematical perfection of the spindle shape , which these seeds recall. We also decided to do so through a strong visual statement regarding space and matter. Using Lucio Fontana's famous Tagli (slash) pieces as additional inspiration, we designed simple white surfaces - packages which are distinguished by the illusion of a cut, a twofold spindle like incision on paper.

Blurring the distinction between two dimensionality and three dimensionality, this is also a simple but decisive design gesture that alludes to a space-system and calm connoisseurship."

The Dieline Awards 2014: Best of Show – Harmonian

The highest scoring project, Harmonian, designed by Greece based design firm Mousegraphics, received a one-of-a-kind "Best of Show" award, and presented a case study.

"Our client asked for an aura of exclusivity which should nevertheless be rooted in elegance and measured values. We had to convey radical simplicity and hint at a different modus vivendi. We had to address a wide range of products including olive oil, flour, pasta, herb infusions, fleur de sel, etc. Many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world. We opted for a design which would convey the dual nature of these valuable seeds as well the harmony and balance, the mathematical perfection of the spindle shape , which these seeds recall. We also decided to do so through a strong visual statement regarding space and matter. Using Lucio Fontana's famous Tagli (slash) pieces as additional inspiration, we designed simple white surfaces - packages which are distinguished by the illusion of a cut, a twofold spindle like incision on paper. Blurring the distinction between two and three dimensionality, this is also a simple but decisive design gesture that alludes to a space-system and calm connoisseurship."

Pams

"Pams is New Zealand's largest private label supermarket range, owned and marketed by Foodstuffs Group. In the last fewyears after a brand and packaging relaunch, Pams has grown from being an imitator of category leaders, to an innovative and trusted ‘destination’ brand in its own right."

Check out the extensive range of packaging from Pams private brand below.

We Rub You

"We Rub You is a start-up Korean food company, launched over the summer of 2011. After an incubation period and proof of concept at Brooklyn Flea's Smorgasburg, the company decided to overhaul its brand personality, which launched in February 2013. Behind the new look is the design firm Little Fury (Esther Mun & Tina Chang)."

25 Creative Craft Beer Packages

It's almost 4th of July (Independence Day) here in the US, and for many of us that means a lot of beer and well, a lot of beer. We've selected some of our favorite Creative Craft Beer Packages from around the world, old and new. Our first selection is Howling Monkey, from Turner Duckworth - whose brief from the client was to simply "Have fun with it!" So, they did.

That simply set the tone for our selection. We've selected beer packages that are not only fun, but tell the story of each brand, occasion, city, and company it is designed for.

Ending this parade of beers is Cable Car Brewing Co, a local brewery from San Francisco, a city which The Dieline Team called home for five days during The Dieline Package Design Conference 2013 at HOW Design Live. Cheers, San Francisco! Thank you and we will meet again!

Square Fish

Dieline Awards Winner, mousegraphics created a line of sea food products under the name "square fish" starting from frozen shrimps (whole and bite size). "We want a logo and packaging design which will be attractive to all ages, user-friendly, memorable"