Google Ranking Factors

The sheer apparent complexity of SEO is enough to turn some people away entirely. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!

Duplicate content

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers.

Fixing an Internal Linking Problem

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is).

Google Ranking Factors

Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. According to Gaz Hall, a UK SEO Consultant : "Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post."

Duplicate content checks

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were.