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Last year, the charity placed ‘contactless giving’ windows in four of its UK shops, allowing passers-by to donate £2 with one tap. For World Cancer Day 2016, it’s taking things one-step further by using the technology in face-to-face campaigning.

Surpassing £1.5bn for the first time this March, the growth of contactless payment shows no danger of slowing down. Not surprisingly, a whole host of other charities have been experimenting with the trend.

Other examples

Sue Ryder

The hospice and neurological care charity recently began a trial of two contactless payment options.

One, a portable device, allows people to donate £2 during sales events. The other, a static device, allows visitors to its Nettlebed hospice the opportunity to donate £16 – the price of one hour’s care.

Recommended

Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.

For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.