In a bid to raise awareness and vital funds for breast cancer charities, Diana Vickers and Alexandra Burke have also joined forces to take part in the stunning pink birds of a feather themed photoshoot.

Tickled Pink has raised a record £30 million to date and continues to raise funds and awareness for the two breast cancer charities; Breast Cancer Care and Breast Cancer Campaign.

The star, seen gracefully perched on a swing said: 'I want to encourage everyone to do their bit to help raise as much money as possible for Asda's Tickled Pink campaign, which supports the fantastic and vital work of charities Breast Cancer Campaign and Breast Cancer Care.

'I really enjoyed taking part in the campaign, which has already made a huge difference to women affected by breast cancer, and I hope that it inspires people across the UK to join in and buy a Tickled Pink product to help raise much-needed funds.'

Acting and dancing sensation Kara Tointon took time out of her busy theatre schedule to support the charity campaign.

The actress, posing glamorously on a chaise longue said: 'Breast cancer affects not just those who have been diagnosed, but also their family members. Asda's Tickled Pink campaign helps support both. It is a great cause supporting two fantastic charities, Breast Cancer Care and Breast Cancer Campaign.

Kara says: 'Breast cancer affects not just those who have been diagnosed, but also their family members'

'Come on girls, show your support for Tickled Pink now!'

Back with a vengeance in the UK Top 40, Diana Vickers, modelling a limited edition Julien Macdonald feather dress can be seen posing alongside a peacock in the 'Birds of a Feather' shoot.

The popstar said: 'I loved taking part in this year's Tickled Pink shoot and I hope it encourages you all to get involved and raise money for Breast Cancer Care, who support those diagnosed with breast cancer and Breast Cancer Campaign, who fund innovative research.'

Chart-topper and Breast Cancer Care Ambassador Alexandra Burke who showed her support for the campaign for the third consecutive year.

In an elegant white feather gown, she commented: 'This is my third year supporting Asda's Tickled Pink campaign and I am absolutely thrilled to be involved. This vital work that both Breast Cancer Campaign and Breast Cancer Care carry out is so incredibly important to me.

Lydia: 'It's such a great campaign and you can purchase the Tickled Pink items such as the Tickled Pink t-shirts'

Alexandra: 'This is my third year supporting Asda's Tickled Pink campaign and I am absolutely thrilled'

'This charity campaign helps make such a huge difference to the lives of women all over the UK so I really hope we've inspired you to go above and beyond to support this great cause this year.'

Sporting a feathered and jewel-encrusted Julien Macdonald number, Lydia Bright showed her support for the campaign and said: 'Tickled Pink has enabled Asda to raise over £30 million so far, which has gone towards supporting those affected by breast cancer and finding a cure for the disease. It's such a great campaign and by purchasing the Tickled Pink items such as the Tickled Pink t-shirts you know that your money is helping save lives.'

Tickled Pink was founded in 1996 by Asda with the aim to raise awareness of and money for the treatment of breast cancer in the UK. Forging one of the most significant partnerships between business and charity in the UK, over the last 17 years Asda has enabled the two charities to help people diagnosed with breast cancer receive valuable support, whilst funding world-class research to help improve diagnosis, treatments and hopefully one day, a cure.

Diana: 'I loved taking part in this year's Tickled Pink shoot and I hope it encourages you all to get involved'

Breast Cancer Awareness Month runs throughout October

Tickled Pink products will be available in all Asda stores and George.com across the United Kingdom from September

To make a donation to Asda's Tickled Pink Campaign visit your local Asda store

To make a donation by post, write a cheque made payable to the Asda Foundation, with a covering note stating the donation is for Tickled Pink, and send to: Lisa Burnett, Asda in the Community Team, ASDA House, Southbank, Great Wilson Street, LEEDS LS11 5AD