Cotton manufacturer Barnhardt Manufacturing will use IDEA to introduce HyDri Cotton. The company says the product features an innovation that allows moisture to pass through while remaining dry to the touch providing comfort, like it's not even there. HyDri Cotton is touted as a new all-natural replacement for extruded film or poly-based materials. The Charlotte, NC-based company is also launching HiLoft Cotton, which it says features more resilience and loft than regular cotton, allowing it to fill more space with far less fiber.