This paper deals with tourism valorisation of the Alps on the example of the German speaking area. At the beginning, the concepts and the division of tourism and tourism valorisation were defined. Afterwards, the geographical feature of the state and the national level of tourism is highlighted by statistical data. The topic of this work is a comparison of the represented types and forms of tourism, geographical features of the Alps and tourism valorisation of the mentioned area. The analysis of tourism valorisation is achieved by the contraction of the capacity and centers of winter and cultural tourism and other forms and types of tourism represented in the Alpine area.