Data is based on life of ad, unless indicated otherwise

Attention & Performance Analytics

Data is based on life of ad, unless indicated otherwise

Attention Score

Industry Avg.

Earned Online Views

Social Impressions

Sentiment

Engagement Rating

Industry Share of Voice - past 2 weeks

Spend

Impressions

Engagement

About Allstate TV Commercial, 'DIY Mayhem'

Actor Dean Winters plays Mayhem, who is in the middle of a chaotic do-it-yourself job on a house. In the process of trying to spruce up a home, he falls through an attic floor while trying to replace the insulation, blows up light fixtures while trying to repair the switch, demolishes a kiosk with an excavator and crashes through a second-story bannister while trying to paint a wall. Mayhem recommends that viewers get an Allstate agent to set them up with home insurance so they don't have to endure the tumult of DIY projects. Mayhem then stands in front of four pictures labelled "Caleb," "Chris," "Julianna" and "Leanne's Dad." He says that he read their posts online and that they're in for a treat.