MINI USA Sales Down 9.1% For March

For March, MINI USA sales are down 9.1% with 4,531 vehicles sold from the 4,987 sold in the same month a year ago. Sales were down across every model with the glaring exception of the Countryman crossover. As the US market (and China) shifts to predominantly crossovers, MINI’s model strategy will likely mirror this change. We’d expect data like this to bring more crossovers to the market from MINI including one slotted below the Countryman in both size and price.

Until then we’re going to continue to see the Countryman eat into then sales of not just the Clubman but also the four door and even the hatch.