Tuesday, October 30, 2012

Stutterheim Raincoats

Stutterheim raincoats, Swedish melancholy at its driest...

a beautiful "about" story, go read it..here's a fraction...

"I am very happy, (although I am melancholic from time to time) that I have managed to give new life to my granddad’s old coat. A coat to wear when in the countyside, at the sea or just when you’re strolling along in the city. To be well-dressed, even in bad weather conditions, is now possible".

This is why i love blogging about "goodies" so much...the love & passion to make these coats just splashes from their website, the next piece about melancholy is really an example of how authentic businesses are run nowadays, lovvve that trend, hope it sticks for a long time...

This is what he says about melancholy.Feeling blue inspires creativity. What if August Strindberg, Ingmar Bergman, Karin Boye and hundreds of other famous (Swedish) artists had felt happy all the time. Would they have produced their fantastic work? No. Being melancholic is an essential part of being a human being. If we try too hard to get rid of melancholy it’s almost like we’re settling for a half-life. To embrace melancholy is ultimately to embrace joy.

Melancholy shouldn’t be confused with depression. Melancholy is an active state. When we’re melancholic, we feel uneasy with the way things are, the status quo, the conventions of our society. We yearn for a deeper, richer relationship with the world. And in that yearning, we’re forced to explore the potential within ourselves – a potential we might not have explored if we were simply content. We come up with new ways of seeing the world and new ways of being in the world. Melancholy and creativity go together like ebony and ivory on a piano. Let’s embrace Swedish melancholy. Embracing rain is a good start. Ok, will try....that goes for the Dutch rain & cloudy grey days...The last coat is my fav...And boy what a coincidence, it's the most expensive one...that's a first....hahaaaaaaaaaaaaaa...not....