MyFamily: Bloghttp://www.myfamily.it/BlogFri, 22 Feb 2019 14:07:55 Zurn:store:1:blog:post:654https://www.myfamily.it/es/hushtag-collection-silent-revolutionary-unique-an-absolute-innovation-in-the-pet-world-2Hushtag collection: silent, revolutionary, unique! An absolute innovation in the pet world.<p><img src="/Content/Images/uploaded/CHARLIE-HUSH-IT-2.png" alt="" width="500" height="500" /></p>
<p>MyFamily keeps innovate the pet market and launches an absolute novelty in the field of identification tags! We are talking about the new Hushtag collection, the silent tags. This unique product was created to meet a specific need: avoid the tinkling noise of the tag hitting the collar metal ring or another tag, mandatory in some countries.</p>
<p>MyFamily Hushtag are noise-free since they are made of rubber combined to metal. In fact, they have a strong core made of brass or aluminum, with an external rubber casing.</p>
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<p>The advantages of choosing this product are many: besides the elimination of the tinkle, these tags guarantee a much longer life since they don’t scratch, and they wear out more slowly than any other model. It's not all! Another very important aspect is the absolute comfort for the animal that wears them: practically our four-legged friends do not even realize they are carrying them!</p>
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<p>The new collection comes in different shapes and colors, to meet the aesthetic needs of a large audience. The utmost attention to detail and the absolute craftsmanship quality of the finishes are a real added value, Made in Italy style. For all these reasons, MyFamily's Hushtag is a truly revolutionary product, never seen before in the pet world.</p>urn:store:1:blog:post:647https://www.myfamily.it/es/expozoo-2019-myfamily-will-be-protagonist-in-paris-2EXPOZOO 2019: MYFAMILY WILL BE PROTAGONIST IN PARIS!<p><img src="/Content/Images/uploaded/EXPOZOO.png" alt="" width="500" height="500" /></p>
<p>Expozoo is one of the main PET exhibition event in Europe. The new edition of the show, founded in 1979, will be in Paris on 10th and 11th January 2019 in a friendly and prolific background. They are expected many companies and many visitors! MyFamily will have the pleasure to introduce the latest novelties among which the Hushtag collection, composed of beautiful, noiseless and long lasting ID tags. Together with all the professionals, importers and potential customers, we will know the new market trends and we will propose our style and vision: affordable made in Italy products manufactured with innovative design and materials. Two intense days in Paris Porte de Versailles to confirm that MyFamily style can lead and inspire the entire Pet field, again. Find us at booth E10.</p>urn:store:1:blog:post:640https://www.myfamily.it/es/which-gift-could-you-put-under-the-christmas-tree-for-your-pet-five-ideas-2WHICH GIFT COULD YOU PUT UNDER THE CHRISTMAS TREE FOR YOUR PET ? FIVE IDEAS<p><img src="/Content/Images/uploaded/ARTICOLO-EN.png" alt="" width="500" height="500" /></p>
<p>Christmas is coming, the race for Christmas shopping has officially started and our four legged friends cannot be excluded. But among the various offers, which are the most useful and charming for this 2018? Here are some original tips.</p>
<p>1) We shall not forget that their main need is our company, our presence. Therefore we could buy a course of Agility Dog, that will allow us to spend a pleasant and amusing outdoor experience together!</p>
<p>2) During cold winter season our pets spend more time at home. There are many kennels available for our pets, among the most curious: the wood ones that are similar to real houses, fitted with padded pillows inside. They have two functions: in the lower part they are used as a kennel and in the upper part they can be used as a little table or as a stool. Don't forget real couches, expressly drawn for pets, which are original, comfortable and become integral part of our home furnishings.</p>
<p>3) Christmas holidays lead us to eat more sweets and this may be dangerous for our dog's health. The best idea is to give him some special treat, so that we don't let ourselves be tempted by giving him our food.</p>
<p>4) You should always think about his safety. Don't forget to let him wear the ID tag; there are various models for everyday life, and more elegant models, perfect to make him special on particular occasions. You can engrave free your and his data, so that he will be protected in any case. You can choose among the wide range that MyFamily has available. <a href="https://www.myfamily.it/en/pet-tags">Discover our collections</a></p>
<p>5) And in order to keep up with times, don't miss the interactive webcam for pets. You can supervise your pet while you are at work, interact vocally with him and catch any precious moment while you are away.</p>
<p>There are a lot of proposals that you can easily find on-line or in Pet shops, but our suggestion is to do useful presents to your pet, useful for his safety and for his health. You shall not forget that the main thing for him is your love.</p>
<p>"A dog doesn't mind expensive cars, big houses, or designer clothes. A rotten stick is fine for him. A dog doesn't care if you're rich or poor, bright or clumsy , clever or dumb. Give him your heart and he'll give you his. "( From "Marley and me" by John Grogan )</p>urn:store:1:blog:post:633https://www.myfamily.it/es/abandoned-dogs-how-to-behave-in-this-situation-2Abandoned dogs: how to behave in this situation.<p><img src="/Content/Images/uploaded/CANI-ENG.png" alt="" width="500" height="500" /></p>
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<td>The abandonment of dogs is a very serious world problem. The World Health Organization estimates that despite the frequent awareness campaigns against the mistreatment and abandonment of animals, in Italy, more than 50,000 dogs are abandoned every year and stray dogs are more than 200,000 million worldwide. In some countries, straying leads also to an increase of some dangerous diseases such as rabies, because of their easy spread.</td>
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<td>In many countries of the world, abandoning a dog is a punishable offence: those who break the law, must pay not only a fine for abandonment, but also for possible damages caused.</td>
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<td>Despite these rules, there are many abandoned dogs.</td>
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<td>Abandonments are more frequent in some particular periods of the year:</td>
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<li>in the summer when the so-called "owners" do not want to give up their holidays and the animal becomes "troublesome";</li>
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<li>during Christmas holidays, when the family realizes the inability to manage a dog received as a gift, especially for children.</li>
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<li>in autumn, when some dogs are considered as unsuitable for hunting by their owners-hunters.</li>
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<td>80% of abandoned dogs lived in a flat, so they risk even more mistreatment, hunger and incidents, because they are absolutely not able to self-manage.</td>
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<td>An abandoned dog unfortunately represents also a danger to others for several reasons:</td>
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<td>- having to find food by himself, he might become violent, after many days that he does not eat;</td>
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<td>- many dogs are abandoned along roads and motorways and this is a serious danger for themselves and for the others. A frightened, scared animal who is running away can cause serious road accidents.</td>
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<td>Exactly for these reasons, it is useful to know how to behave if you find an abandoned dog or if you are in one of the situations described above.</td>
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<td><strong>The 6 steps to take when you find an abandoned dog.</strong></td>
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<td>First of all, it is important to observe carefully his mood. He could be dangerous if he's very hungry, scared by unknown people or very distressed and frightened. If he does not show any particular signs of aggression, move close to him slowly trying not to frighten him.</td>
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<td>Once you are close to him, you should check that the animal has no clear injuries. In case of serious injuries, it will be necessary to call the Local Veterinary Service of the Local Health Authority. Never give any medicine, always rely on experts.</td>
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<td>In case he squeezed into a space and could not set himself free, it will be necessary to call the Firemen .</td>
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<td>After making sure that he is physically well, it will be necessary to check if there is the identification tag attached to the collar or to the harness.</td>
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<td>If the owner cannot be found out, it will be necessary to check if there's a microchip. It will therefore be necessary to go to a veterinarian or to the authorities in charge, such as the Veterinary Service of the Local Health Authority that have the proper reader and will be able to identify the code of the microchip and the corresponding data. Every dog should, by law, be registered to the canine registry, have a microchip and thus have an identifiable owner.</td>
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<td>In any case, it is important to report the recovery as soon as possible to the local police or to the traffic police, in case you are in a motorway.</td>
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<td><strong>If you see someone who abandons a dog, how should you behave?</strong></td>
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<td>The first step in this case is to collect as much information as possible to identify the person in question. The most important one is the car license plate, the safest and easiest way to identify the responsible person.</td>
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<td>After having marked all that could be useful, please contact the Police.</td>
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<td>Abandoning a dog is a cruel and inhuman action. Dogs love us unconditionally and we don't always do enough to deserve their love.</td>
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<td>Leave a comment if you want to share with us any experience related to abandonment .</td>
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</table>urn:store:1:blog:post:626https://www.myfamily.it/es/curiosity-5-dog-breeds-that-love-the-icy-winter-2CURIOSITY: 5 dog breeds that love the icy winter.<p><img src="/Content/Images/uploaded/CANI NEVE-ENG.png" alt="" width="500" height="500" /></p>
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<td>Winter with its harsh temperatures is approaching and it is interesting to know some breeds that are best suited to this type of climate. Some have been specially selected to have characteristics, linked in particular to the type of hair, such as to create a greater cold protection than others.</td>
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<td>We see the 5 that most love the cold and the snow and seem to find in these adverse weather conditions a pleasant and ideal environment.</td>
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<td>The <strong>Mountain Dogs of the Pyrenees or Patou</strong> are very faithful livestock guardians, accustomed to low mountain temperatures and snow thanks to their thick hair. It is a canine breed belonging to the group of mountain dogs that traditionally performs the task of guardian of the flock on the French side of the Pyrenees. On the Spanish side of the mountain range, in the region of Aragon, the breed of the Mastiff of the Pyrenees developed from common ancestors. The mountain dog of the Pyrenees is not to be confused with the shepherd of the Pyrenees, his "colleague" of work, in charge of leading the flock (herding pastor), while the task of the mountain dog of the Pyrenees is to defend it (guardian shepherd ).</td>
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<td>The <strong>Siberian Husky</strong> are instead Spitz-type dogs (along with numerous other breeds such as Norwegian Elkhounds, Keeshonds, Samoyed, Akita and Malamute). They are dogs known for their resistance to cold climates, thanks to their Arctic origins and for this reason they are chosen to tow the sledges on the snow. All Spitz dogs like the Husky have adapted themselves to the Nordic climates, thanks to their ability to heat insulation and a thick, water-repellent coat. If this happens, the ears of the dogs of this primitive race are small, a natural adaptation to avoid freezing.</td>
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<td>The Siberian Husky, in particular, is a very robust subject, with a double layer of thickness that allows it to withstand the most extreme winter conditions.</td>
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<td>It seems that even in the character these hairy are a bit '"cold": very independent, generally wary if not educated and socialized from an early age.</td>
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<td>Even the <strong>Akita</strong> love winter climates. The breed was selected for guarding and hunting in the cold and mountainous Prefecture of Akita, on the Japanese island of Honshu, where these dogs flanked the hunters. Trained for hunting, their prey was the wild boar, the deer and the Tibetan bear. They were also used for the defense of property and since 1603 as fighting dogs.</td>
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<td>The <strong>San Bernardo</strong> is instead the most famous dog among the races that love the cold climate, with its soft, dense and thick fur, it is also one of the largest as mole. It can exceed 90/95 cm in height and over 100 kg in weight.</td>
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<td>There is no other race which, with such bulk and weight, is as dynamic and athletic as the Saint Bernard. Despite its massive size, the Saint Bernard is a docile dog, very close to the human owner. If adopted by a puppy it will remain a playful for life (8/10 years on average).</td>
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<td>San Bernardo has an excellent relationship with children, but in general it is sociable with everyone, so much so that it is also used in pet therapy, thanks to its strong but extremely balanced personality. It is also the typical working dog, used to being outdoors in cold climates. In the past he was skilled in the guard to protect the mountain territory. It has not preserved any aggressive instinct, but is able to perceive every little noise or danger very quickly. This quality meant that the mountain man chose him to help him during the snowstorms, for example to identify people in difficulty.</td>
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<td>In the Swiss Alps, the San Bernardo dogs have often contributed to the discovery of travelers at risk of freezing during the weather. Even today, they represent a valid help for man in the mountains, in the case of avalanches, thanks to the high resistance to cold and infallible smell.</td>
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<td>The <strong>Russian Black Terrier</strong>, the last we will consider, is a relatively new breed, selected by the Russian army during the Cold War years and specially bred for military work in extremely cold climates. Everything about him has been said: biting and aggressive dog, with a terrible and dangerous jaw force, capable of crushing a duck with a single bite. It was also called the "killer dog of the KGB". These are folkloric statements but far from reality. Today, the skills of work, loyalty, ease of training, climatic resistance and balance have remained intact in the black terrier of yesteryear. In addition, through the selection on the already established breed, the defects and aggressiveness that were present in part of the bred subjects were eliminated. It is a docile and sensitive dog, even if it does not hesitate to turn into a deadly weapon if it senses a danger to its humans. Another characteristic of the breed is prodigious memory.</td>
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<td>And have you had experience with any of these races? Tell us some trivia in the "comments" section and discover the medals that MyFamily has dedicated to them. <a href="https://www.myfamily.it/en/friends-medagliette">Check out the Friends collection.</a></td>
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</table>urn:store:1:blog:post:619https://www.myfamily.it/es/k-pet-fair-korea-2018-3K-PET FAIR - KOREA 2018<p><img src="/Content/Images/uploaded/PET_K-1.png" alt="" width="500" height="500" /> </p>
<p><span style="font-size: 12pt;">K-PET FAIR is the largest yearly exhibition in Korea devoted to pet products.</span><br /><span style="font-size: 12pt;">In 2017 more than 40.000 B2B and B2C visitors took part in this event; the strong development of Korean pet market envisages an increase of the attendees in 2018 edition.</span><br /><span style="font-size: 12pt;">This year the event will take place in the city of Goyan - at Korea International Exhibition Center.</span><br /><span style="font-size: 12pt;">We won't lose therefore the opportunity to be there (stand Z -58),in order to meet experts of pet worldin a new market, from whichwe will learn new trends of this sector.</span></p>urn:store:1:blog:post:612https://www.myfamily.it/es/safety-how-to-properly-transport-the-dog-in-the-car-2SAFETY: how to properly transport the dog in the car.<p><img src="/Content/Images/uploaded/SAFETY.png" alt="" width="500" height="500" /></p>
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<td>The safety theme in the car is a very important topic both for the health and safety of your faithful life partner, and to avoid unpleasant discomforts such as accidents in the worst case, penalties on your driving licenses and fines in case the Highway Patrol should stop you for a check and not find you in order.</td>
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<td><strong>THE NEW ROAD CODE</strong></td>
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<td>The new Italian highway code provides that:</td>
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<li>the dogs should be transported by car in a safe and correct way for any type of journey, both short and long for the safety of the animal, the driver and the motorists.</li>
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<li>A stray dog or several domestic dogs (there is a difference to the highway code!) can be transported only if they are locked in a cage or placed in the dedicated location.</li>
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<li>A dividing network can also be placed between the animal and the conductor, but only after having received a relevant authorization by the Italian authority for motor vehicles.</li>
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<li>Basically, the animal should never have the possibility to hamper the driving, causing danger and the driver should never keep the animal in its arms, at the passenger's feet or, in any case, free in the passenger compartment.</li>
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<p>Those who transgress these rules risk an administrative sanction and the deduction of a point from the driving license (Italian regulations).</p>
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<td><strong>3 WAYS TO CORRECTLY TRANSPORT YOUR PET</strong></td>
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<td>Basically there are 3 alternative methods provided by law to safely transport your pet during the trip by car.</td>
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<li><strong>CARRIER</strong></li>
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<td>The carrier, also called cage or kennel consists of a "container" in plastic or metal, available in different sizes; it usually fits the dog size.</td>
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<td>It will be equipped with a comfortable front opening and will be placed in the luggage compartment of the vehicle; depending on the size, it is possible to place more kennels in case you should transport more than one pet.</td>
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<td>It is the simplest and most economical way to organize transport, provided that the pet is already used to stay in one of this "cages", otherwise he could get stressed too much. Show it to your faithful friend in a positive way; let him sniff it a little before putting it in the car. When the cage is positioned on the car, put the pet inside, keep a positive approach and move away for a few minutes; make sure that he gets used to the carriage by putting tasty morsels, but without forcing him to enter.</td>
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<td>It is the only way to transport the pet in the car according to the law and it also reduces the risk that the animal is frightened cause he has a limited view of the outside.</td>
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<li><strong>DIVISORY NETWORK</strong></li>
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<td>It is a special accessory to divide the space between the pet and the driver. It is the most commonly used method and allows the pet to have its own reserved space in which to move, relax and rest. It is good practice to place a blanket or a pillow to make the environment comfortable. Since the pet is free in an area that is not very restricted, it will be at ease but we must not forget that a sudden stop could represent a danger to the pet's health.</td>
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<li><strong>SAFETY BELT FOR DOG</strong></li>
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<td>Represents a fairly new accessory, which provides to place the animal on the seat of the car by tying him to the car's safety hook like a real belt.</td>
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<td>These devices are inserted into the "female" buckle of the normal seat belt, while at the other end they are equipped with the classic leash hook; connecting the dog safety belt to the harness, it ensures that the pet is held by the body, thus avoiding damage to the neck in an emergency.</td>
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<td>Nevertheless, It is a suitable condition for a short journey because the movement and the change of position are limited, moreover, as for the carrier, the pet should be gradually get used to that to avoid he get stressed or frightened.</td>
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<li><strong>GENERAL PRACTICAL ADVICE FOR THE JOURNEY</strong></li>
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<td>Here are some general tips for travelling with your pet especially during long journeys:</td>
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<td>- place the pet in the car after he got tired tahnks to a nice walk and after it has had the opportunity to do all his needs</td>
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<td>- always keep the pet's documents with you</td>
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<td>- have water available to make him drink</td>
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<td>- avoid giving food early before departure</td>
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<td>- ensure a recirculation of air in the car (not the conditioned one!)</td>
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<td>- provide stops at regular intervals</td>
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<td>- never leave the pet alone in the car, especially in summer due to high temperatures the car can reach in a short time</td>
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<td>- do not ever allow him to overlook the windows</td>
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<td>- if the pet suffers car sickness, take all precautions to reduce as much as possible his discomfort (regular stops, no food, limited space and eventually, in the most serious cases, the administration of specific medications prescribed by the veterinarian).</td>
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<td>Never underestimate the existent rules for transport by car, they are very important to avoid unpleasant consequences. I hope I have been useful.</td>
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</table>urn:store:1:blog:post:605https://www.myfamily.it/es/whatsapp-business-a-useful-tool-for-your-pet-shop-2WhatsApp business, a useful tool for your pet shop.<table>
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<td><img src="/Content/Images/uploaded/WHATSAPP-ENG.png" alt="" width="500" height="500" /> </td>
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<td>Nowadays, one of the first and last actions of the day is to check WhatsApp chat and social notices. What does this mean ?!</td>
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<td>Messages work because they are simple, informal and fast. For some time, chats have almost completely replaced traditional SMS because they have more functions, are widespread and cheap, as messages are often not included in the tariff plans of mobile operators while internet is.</td>
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<td>Throughout the world, WhatsApp has reached 1 billion and 500 thousand active users per month. In Italy it is first for the number of downloads and active users per month and, together with Facebook Messenger, has recorded a growth rate twice than Facebook.</td>
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<td>Being the reference app for instant messaging, WhatsApp took a further step at the beginning of this year. In January 2018, WhatsApp Business app reached Google Play Store in Indonesia, Italy, Mexico, United Kingdom and United States. The choice of these countries for the launch was not accidental: except the U.S.A., the other countries are among the states where WhatsApp is more popular.</td>
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<td><strong>WHATSAPP BUSINESS, what advantages.</strong></td>
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<td>Are you looking for an easy-to-use tool that allows you to stay in touch with your customers by creating effective marketing campaigns?</td>
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<td>What does it consist of, what is it? Why should you take it into consideration if you have a pet shop?</td>
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<td>This new service is a free and effective tool, especially for small and medium-sized companies that provides tools to communicate with the customer more efficiently and to increase business.</td>
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<td>I add two more data to understand why companies must consider WhatsApp Business as a communication channel, resulting from a worldwide survey that showed that:</td>
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<li>89% of the persons being interviewed prefers to communicate with companies through SMS and instant messaging apps;</li>
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<li>77% keeps notices for messages, while only 42% activates those of social apps.</li>
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<td>In general,<strong> WhatsApp Business</strong> is similar to WhatsApp and includes all the functions users have become accustomed to over the last few years: sending of multimedia files, free calls, messages, group chats, offline messages and much more.</td>
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<td>The account is identified as a business account; those who have a phone number associated with "standard" WhatsApp will have to choose whether to keep this or move to WhatsApp Business (although it's possible to use both in the same phone). The simplest solution is to associate a company number to be used only for WhatsApp Business, so that it's possible to get the certification of confirmed activity.</td>
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<td>If you have already two different numbers, a business and a personal one, you can install both applications, WhatsApp Business and WhatsApp Messenger, in the same phone and register each application with the corresponding number.</td>
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<td><strong>What additional functions does Business app offer in comparison with the standard one?</strong></td>
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<li><strong>COMPANY PROFILE: </strong>create a profile concerning your pet shop, so that your customers can more easily find useful information, such as your website, your address (which will also be displayed on Google Maps), your opening times and contacts. When you are asked to put in the name of your business in correspondence with the screen "Business info", please do it carefully: once put in, the business name can no longer be changed.</li>
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<li><strong>MESSAGING TOOLS:</strong> answer your customers as fast as you can, using away messages when you're not available, or welcome messages to send an introductory message when they first write you or after 14 days of inactivity in the chat. You can also choose to send it:</li>
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<td>- to all contacts or only to those you selected</td>
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<td>- automatically or by scheduling the date of sending</td>
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<li><strong>SUPPORT FOR FIXED NUMBERS: </strong>you can use WhatsApp Business by a landline and your customers can send you messages to that number. During the verification process, choose the "Call me" option to receive the code by phone.</li>
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<li><strong>WHATSAPP BUSINESS and WHATSAPP MESSENGER in the same phone: </strong>this modality is possible, but each application must be associated with a separate telephone number.</li>
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<li><strong>WHATSAPP WEB: </strong>allows you to answer your customers directly from the PC browser, in order to be even more efficient.</li>
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<td>
<ul>
<li><strong>CREATE AND USE QUICK ANSWERS:</strong> Quick answers avoid you having to repeat the same sentences. After having set up the answers to the most frequent questions your customers ask, you can recall them by typing "/".</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li><strong>SEE THE STATISTICS OF MESSAGES: </strong>you can check how many messages have been sent, delivered, read and received. We trust that with the next updates you will also get better analytics.</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li><strong>CLASSIFY CONTACTS: </strong>you can create up to 20 labels, choose colours and classify contacts in order to find chats and messages. Currently WhatsApp Business does not support the search for companies directly in the app. You'll have to have your customer number and add it to your contacts to start an interaction or to add it to a group.</li>
</ul>
</td>
</tr>
<tr>
<td>Ask always your telephone line manager about any costs that may be charged for data traffic.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>WHATSAPP BUSINESS, which disadvantages.</strong></td>
</tr>
<tr>
<td>This application is currently compatible only with Android, which is still the most used operating system.</td>
</tr>
<tr>
<td>It's an app linked to a telephone number, therefore it cannot be shared with the same contact that supports WhatsApp standard version.</td>
</tr>
<tr>
<td>Before you can chat with customers, you must have their consent. Registration procedures will be created (as for all kinds of Business communications!) through which customers will register, allowing the receipt of text messages.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>Have you already considered WhatsApp Business in your marketing strategies?</strong></td>
</tr>
<tr>
<td>WhatsApp Business can and must be efficiently used to increase the visibility of your e-commerce and your pet shop. The main purpose is to develop a strategy thoughtfully, so as to become interesting and not to get the opposite result of being reported for "SPAM" or losing contacts.</td>
</tr>
<tr>
<td>WhatsApp Business offers you the possibility to create customized campaigns, without having to count on specific offers. In fact, thanks to WhatsApp you have a greater chance of answer and you can allow yourself to be more creative. Maybe you will need more time, but it will certainly be effective to develop the idea of an active, nice and viral brand. And this will push the potential customer to feel more curiosity towards you and to want to find out more about you.</td>
</tr>
<tr>
<td>The possibility to "segment" the area of users is another way to do marketing efficaciously: you can plan the different campaigns according to users. For example, in case of a usual customer, you could use a more informal language and focuse on special products. Your customer already knows you, knows what you offer and does not need to trust, but only to be encouraged to get a new purchase! In case of a potential customer, you will have to focus more on a general and interactive point of view, actively catching their attention.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Although WhatsApp Business has still its limits to this day, it is certainly an effective tool that should not be underestimated to create fruitful relatioships with your customers.</td>
</tr>
<tr>
<td>
<p>Besides, this App will be changed, in order to improve even more work organization such as holiday modality, silent modality and the connection with external accounts.</p>
<p> </p>
</td>
</tr>
<tr>
<td>
<p>If you are already using it, describe us your experience in the comments below.</p>
</td>
</tr>
</tbody>
</table>urn:store:1:blog:post:597https://www.myfamily.it/es/lost-dogs-how-to-find-your-four-legged-friend-2Lost dogs: how to find your four-legged friend<p><img src="/Content/Images/uploaded/CANE SMARRITO ING.png" alt="" width="500" height="500" /></p>
<table>
<tbody>
<tr>
<td>It's hard to manage the disappearance of your dog: you can't think clearly because of emotion, but you have to act quickly and firmly.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>In this article, you will find a guide with the instructions to follow step by step to look for your dog in case of loss.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Losing your pet is an unpleasant experience and you hope it will never happen, but if by chance you find yourself in this situation, you will have to know how to deal with it at best without wasting time uselessly.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>1. Gather your thoughts</strong></td>
</tr>
<tr>
<td>At first, try to remember date, place, time and how you lost him. You must try to remember all the details before starting his search: anything could be essential.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>2. Search in the neighborhood</strong></td>
</tr>
<tr>
<td>As soon as you have all the details good in mind, start your search. Check the place where you last saw him as best as you can. Remember to call him often by his name; if he's near, he could hear you and appear.</td>
</tr>
<tr>
<td>If your search in the neighborhood has no positive outcome, keep on searching elsewhere.</td>
</tr>
<tr>
<td>Look for him in a place where he usually tends to go with you (gardens, park, pet shop ...).</td>
</tr>
<tr>
<td>Finally, try to go home. Dogs often memorize the place where they live and the way to reach it, they are also able to walk long distances. You could find him there waiting for you!</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>3. Submit your report to the competent authorities</strong></td>
</tr>
<tr>
<td>In case the previous steps prove to be not very fruitful, your next step will be to submit your report to the competent authorities.</td>
</tr>
<tr>
<td>Report the loss of your dog with a written document to the police and to the competent authorities where he was registered during the application of the microchip. If the area of loss is close to a forest, to a park or to a mountain, you may also warn forest ranger.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>4. Share the disappearance of the dog on social media</strong></td>
</tr>
<tr>
<td>Do not underestimate the power of social media, you live in an age dominated by technology, take advantage of it! Write a message to find your 4-legged friend without forgetting to include the ways to contact you and the pictures to simplify his identification. Many owners found their dogs this way!</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>5. Contact the shelter</strong></td>
</tr>
<tr>
<td>Do not forget to contact the shelters in your area, because your dog may have been found and brought there. This way, you don't only check if he is there, but you can also spread the news about his loss. They could call you in case they find him.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>6. Print leaflets</strong></td>
</tr>
<tr>
<td>Leaflets are very useful, especially if hang up in the area where the dog has disappeared. By printing them you can not only spread them into your town, but you can also show them to the various shops or institutions you will encounter during your search.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>7. Contact veterinarians</strong></td>
</tr>
<tr>
<td>In addition to the area kennel, try also to contact veterinarians. Often those who find a dog take him to the nearest vet to check for the presence of the microchip and make sure that he is well.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>8. Arrange group researches</strong></td>
</tr>
<tr>
<td>If you have the opportunity, you can arrange big research groups in the area where he might have got lost: you can cover more ground, thus increasing the possibility of finding him.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>9. Check every day announcements about dogs found, lost or taken for adoption </strong></td>
</tr>
<tr>
<td>Someone may have found your dog and, not knowing what to do, he could put an announcement of finding or loss, hoping that the owner, in this case you, can see the post and answer promptly. Sometimes they could publish directly the announcement of adoption of the dog found, so pay attention also to them.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Once you have found your faithful friend:</td>
</tr>
<tr>
<td>
<ul>
<li>take him as soon as possible to a veterinarian for a visit. An ordinary check is compulsory in these cases. You don't know where he was, what he ate and who he was in contact with, so it's better not to risk and make all the necessary checks.</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Remember to remove the leaflets you had spread in your town and communicate the discovery of the dog on the social media where you posted the announcement.</li>
</ul>
</td>
</tr>
<tr>
<td>Finally, you should make sure to be more experienced for the next time, should it happen (let's hope not!), for this reason:</td>
</tr>
<tr>
<td>
<ul>
<li>provide the microchip, if you haven't already done.</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Make sure he wears a collar with an ID tag that shows at least your phone number, so you can be tracked quickly.</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Check that your pet is registered at the Dog Registry Office.</li>
</ul>
</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Do not forget that in cases like this, promptness is very important and crucial for a positive outcome.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>
<p>Have you ever had a similar situation? Share your experience in the comments below :)</p>
<p> </p>
<p>Eleonora Bosoni </p>
<p>Dr. in Veterinary Medicine</p>
</td>
</tr>
</tbody>
</table>urn:store:1:blog:post:590https://www.myfamily.it/es/collie-and-ivermectin-what-to-know-2Collie and ivermectin, what to know.<table>
<tbody>
<tr>
<td>
<p><img src="https://www.myfamily.it/Content/Images/uploaded/IVERMECTINA%20INGLESE.jpg" alt="" width="500" height="500" /></p>
<p>I decided to treat this topic as it is well-known especially among breeders, less among common owners, that some Collies, due to a genetic mutation of the MDR-1 gene, are intolerant to ivermectin, an antiparasitic that can cause intoxications and bring them even to death.</p>
</td>
</tr>
<tr>
<td>The phenomenon of ivermectin toxicity in the Colie was first described in 1983.</td>
</tr>
<tr>
<td>Contrary to what we could think, the mutation of this gene does not only affect Collies in all his various breeds (Scots, Border, Rough ...). Nowadays there are several breeds in which said mutation was detected.</td>
</tr>
<tr>
<td>Among the most common:</td>
</tr>
<tr>
<td>
<ul>
<li>Collie</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Australian Shepherd</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Bobtail</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Shetland Shepherd</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>German shepherd</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Swiss shepherd</li>
</ul>
</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>IVERMECTIN</strong></td>
</tr>
<tr>
<td><strong>Ivermectin</strong> is the active ingredient used in various medicines for the prevention and treatment of various parasites including Dirofilaria.</td>
</tr>
<tr>
<td>Treatments based on this substance can be given by mouth, by injection and applied to the skin as a spot-on with different doses.</td>
</tr>
<tr>
<td>For example: IVOMEC, GUARDIAN, CARDOTEK...</td>
</tr>
<tr>
<td>It is an active ingredient considered as safe and with a low risk of collateral effects by veterinarians. Let's consider the specific case.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>MUTATION OF THE MDR-1 GENE</strong></td>
</tr>
<tr>
<td><strong>MDR-1</strong> is a very important gene that encodes a protein, the P-glycoprotein responsible for the distribution of ivermectin (but not only) inside the body. When the MDR-1 gene changes, the produced p-glycoprotein is altered and can't perform its function: the active ingredient transmitted by it is abnormally distributed, with consequent cases of toxicity, in particular as regards the central nervous sytem. The intoxication of the animal will happen quickly in case of massive dose of medicine, as for the therapy of dogs with Dirofilaria, bringing the animal to death; in case of smaller dosages, a prompt admission can save him.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Each gene is composed by two alleles: if they are identical, we speak of <em>homozygosis</em>, if they are different we talk about <em>heterozygosis</em>.</td>
</tr>
<tr>
<td>This mutation is <em>autosomal recessive</em>: therefore, a dog with homozygous mutated MDR-1 will have a higher sensitivity to ivermectin and will show symptoms much more serious than a heterozygous subject who, instead, having one healthy and one mutated allele, will be only moderately sensitive and the seriousness of his symptoms will be minor or sometimes null in the case of very low doses.</td>
</tr>
<tr>
<td>This defect then passes to the offspring, starting from even apparently healthy subjects but who are actually carriers.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Contrary to what we commonly believe, it is not only the dreaded ivermectin that may give problems to the dogs affected by this mutation: to date there are more than 20 molecules identified as dangerous and among them there are also common antibiotics, antiparasitics, antifungal, antiemetic, antacids, steroids and many medicines commonly used in veterinary anesthesia (doxorubicin, vincristine, vinblastine, doxycycline, erythromycin, itraconazole, ketaconazole, rifampicin, tetracycline, cyclosporine, tacrolimus, domperidone, ranitidine, butorphanol, ivermectin, morphine, moxidectin, phenothiazines, selamectin only to name a few among the most common).</td>
</tr>
<tr>
<td>The seriousness of the symptoms will obviously always be connected with the dose taken and with the degree of genetic defect (sick or carrier).</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>SYMPTOMS OF POISONING</strong></td>
</tr>
<tr>
<td>Symptoms related to cerebral accumulation of ivermectin appear in 4-12 hours after exposure to the medicine in case of use of massive doses and in about 48-96 hours in the case of administration of smaller doses.</td>
</tr>
<tr>
<td>You will notice:</td>
</tr>
<tr>
<td>
<ul>
<li>Dilated pupils with greater sensitivity to light</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Digestive problems, lack of appetite and abundant salivation</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Lethargy: drowsiness up to a real difficulty for the animal to stand up</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Motor problems: the animal has difficulty in moving, stumbles, falls, staggers and can appear as disoriented and does not respond to your call</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>Respiratory problems: the animal will have a shallow, gasping breathing, which can cause him loss of consciousness, fainting. He may have epileptic fits that in case of lack of treatment will lead him to coma and death.</li>
</ul>
</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>TREATMENT</strong></td>
</tr>
<tr>
<td>Being a genetic disorder, treatment will only be palliative and will help to control the most dangerous symptoms, waiting for the animal to dispose of intoxication.</td>
</tr>
<tr>
<td>In any case, should you notice a symptom among those mentioned above in a genetically at-risk subject, it is important to contact immediately a veterinarian.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Dogs affected by mutation are apparently healthy and have normal physiological and haematological parameters; fortunately today it is possible to diagnose mutation with a specific genetic test through which you can establish with certainty if the dog is healthy, mutated heterozygous, that is with only one of the two mutated alleles, or mutated homozygous, that's to say with both mutated alleles.</td>
</tr>
<tr>
<td>The test is useful to identify the genotype of the reproducers intended for coupling and thus reduce the onset of this mutation. Considering the large number of potentially toxic medicines and the seriousness of symptoms that may occur following the intake of one of these molecules, in order to safeguard the health of our dog is very important to know if the MDR1 gene is changed or not. Therapies or anesthesia that may become necessary during the life of your dog will be calibrated according to the possible mutation of the MDR1 gene.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>I hope I have been clear enough: it's difficult to simplify genetic concepts. Leave your comment, should you have other questions. I will be available.</td>
</tr>
<tr>
<td>I'll be back soon with my next article!</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>
<p>Eleonora Bosoni </p>
<p>Dr. in Veterinary Medicine</p>
</td>
</tr>
</tbody>
</table>urn:store:1:blog:post:583https://www.myfamily.it/es/google-my-business-an-extra-kick-for-your-pet-shop-2Google My Business: an extra kick for your pet shop.<table>
<tbody>
<tr>
<td>Do you have a pet shop, a chain of stores? Do you want to improve their profitability?</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Consider that every month people visit 1.5 billion destinations they had previously searched for on Google. If we actually think about it, we cannot blame these statistics. We read reviews, we study itineraries, we read up on opening hours, we look at photos, maybe we visit directly the facility with the virtual tour.</td>
</tr>
<tr>
<td>When it's necessary, when there is an emergency and we need something to be searched for within a few kilometers, we use our mobile. 30% of mobile searches are connected with locations.</td>
</tr>
<tr>
<td>76% of users who look for a nearby store through their smartphone, goes to the store throughout the day and 28% of them realizes a purchase.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Well, this is why today let's talk about a <strong>free service</strong> you must absolutely know to give an added value to your store. This service will increase its local visibility and will make it more accessible to the customer.</td>
</tr>
<tr>
<td>Customers are the center of every business, they are the reason why companies flourish and their shared passion for your job is what makes business management so satisfying.</td>
</tr>
<tr>
<td>In the last few years Google has realised a very simple and useful tool for companies, which isn't yet well-known and used by them, perhaps because they don't know it in detail and ignore the big advantage that it has: I'm talking about <strong>GOOGLE MY BUSINESS, an easy and free way to find and connect with people, with your customers wherever you are.</strong></td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>You have to think that enterprises that were verified on Google are twice as likely to be considered reliable by consumers.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>What is Google My Business?</strong></td>
</tr>
<tr>
<td>Google My Business is a dashboard where the owner of a local business can manage his information and provide it to the huge Google database.</td>
</tr>
<tr>
<td>First of all Google My Business is free and can be intended as a site through which you can inform and keep Google updated about all that is related to your store.</td>
</tr>
<tr>
<td>
<p>Google My Business profile therefore offers a lot of useful information about the activity, offered to users who are looking for you both directly and indirectly. Basically, a My Business page must allow the user to know:</p>
</td>
</tr>
<tr>
<td>
<ul>
<li>where your store is physically located</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>which services / products it sells</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>how to contact you</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>how you are judged by users who have already had experiences with your store.</li>
</ul>
</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>Google My Business: how does it work?</strong></td>
</tr>
<tr>
<td>The steps to take, to make things simple and clear:</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>
<ul>
<li>first you create a Google account, linked to your store and not to yourself</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>check that there is not already an old record of this activity</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>if not, proceed with the creation of a new record, otherwise contact Google support team to help you</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>enter information about: name of your pet shop, country / region, address, postal code, city, province, main shop phone, category, delivery service"</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>at this stage you will have to confirm the ownership of the account by phone call or by sending a coupon with a code</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>once the account is activated, the next step will be to add the suitable contents to attract the interest of the customers, ensuring that the association between the research question and the results displayed is immediate.</li>
</ul>
</td>
</tr>
<tr>
<td>Now you are really ready to get down to work, to fill your record with interesting contents and information in order to make it useful for users who visit it. Where shall you start from? Obviously from the basic information of your store, namely: name, address, telephone number, branch, website.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>Which contents are important to improve it?</strong></td>
</tr>
<tr>
<td>Google My Business card allows you to receive many contacts, it is certainly useful for any activity. It will be important to keep the information up-to-date, as most of the research of this kind are carried out through the smartphone, therefore in a situation of "urgency" where the user needs to find as much information as possible in the shortest time required, we can talk about an immediate need. Remember that, as in reality, network is also full of competitors, therefore your My Business card will have to offer something more than competitors do. The more you work well and you get positive reviews and ratings, the better the placement in the local search results of your pet shop will be.</td>
</tr>
<tr>
<td>Now in detail the items that you can enter to customize it at best.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>CONTACT INFO</strong></td>
</tr>
<tr>
<td>However, you have to consider a limitation, connected with many kinds of activities: you usually answer company phone during working hours but people search the web anytime. Google MyBusiness has also thought about this: it is possible to receive requests, meetings, quotations, not only through phone calls! In your card you can add links that will be the landing pages (intended as pages of destination); people can leave messages or requests, ask for meetings or enquiries, or book a visit in your shop. It's really easy to add a landing page on Google My Business: you just have to change the URLs of the activity.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>OPENING AND CLOSING TIME</strong></td>
</tr>
<tr>
<td>
<p>You can also add special times in advance, such as during holidays. A message will appear on your regular times.</p>
</td>
</tr>
<tr>
<td><strong>EXHAUSTIVE DESCRIPTION OF THE COMPANY</strong></td>
</tr>
<tr>
<td>That includes the keywords related to your business and maybe even links to strategic pages of the site.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>WEBSITE</strong></td>
</tr>
<tr>
<td>
<p>The site service is designed for activities that do not have a website, it is not recommended for those who have already a company website.</p>
</td>
</tr>
<tr>
<td><strong>IMAGES</strong></td>
</tr>
<tr>
<td>For a perfect use of Google My Business, the first rule is to pay particular attention to the choice of images. They must be beautiful, high-quality, unchanged, taken from different angles that reflect reality at best.</td>
</tr>
<tr>
<td>It is advisable to add:</td>
</tr>
<tr>
<td>- a profile image in line with your pet shop, which can represent it at best, or a logo.</td>
</tr>
<tr>
<td>- a cover image that can help users to identify you immediately, such as a photo of the shop's exterior.</td>
</tr>
<tr>
<td>- other images related to your store: photos of interiors and exteriors, photos of employees or team / staff at work or even of your best products.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>VIRTUAL TOURS</strong></td>
</tr>
<tr>
<td>Virtual tours of the activities on Google Maps are not directly used to sell products or offer services, but can still influence the decision about "purchase" or "visit" of the activity or of the place of interest.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>POST</strong></td>
</tr>
<tr>
<td>Surely there is the desire to make companies increasingly rich in information to be provided to their customers or potential customers; but beyond this, the novelty will necesarily lead to a natural selection of companies: on the one hand those who will use posts for new promotions, special offers, to promote events, to give more prominence to some products rather than others, and on the other hand companies that they will not conform to the change and will be damaged. If you want to improve your My Business card, updating posts is definitely a step towards the right path! Think first of all about what you want to notify; it could be the beginning of sales, a special promotion, or a novelty. The basic information to add is the text of the post and the image. The photo is actually optional, but strongly recommended to increase the visual impact and encourage potential customers.</td>
</tr>
<tr>
<td>The system is not limited to text and image, but also gives us the possibility to:</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>- turn the post into an event</td>
</tr>
<tr>
<td>- insert a button (call-to-action and link to the website).</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>REVIEWS</strong></td>
</tr>
<tr>
<td>In addition to the information mentioned above, it is essential to develop strategies in order to get reviews checked by users and customers. Reviews are very important for many reasons: branding, reputation, indexing, and with Google My Business you will also have the opportunity to see the stars and the average rating of users on the search network. This last point can be crucial, there are researches that show that 97% of consumers claim to read online reviews on local companies and 90% of them are influenced by both positive and negative opinions for their own choice of purchase. </td>
</tr>
<tr>
<td>In this regard, it could be very useful to set up a notification on the email in Google My Business account every time a user issues a review, so that you can monitor in real time the opinion of users on your business / store. When you receive reviews, it is advisable to answer, always remembering that what you write will be visible to everyone, so be always polite. Reviews are also useful to optimize the page: feedbacks allowGoogle to understand how your company is perceived by customers.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>LOCAL MARKETING AND SOCIAL MEDIA</strong></td>
</tr>
<tr>
<td>Another strategic aspect to be taken care of and not to be underestimated is that of social networks. You will have to evaluate carefully the most appropriate social for your store, for the product you deal with ... Facebook page, for example, is in most cases the most suitable tool to represent a company on the web.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>ANALYTICS SECTION</strong></td>
</tr>
<tr>
<td>Dedicate periodically time to check the analyitics of your card, then view and analyze the in-depth section, from which you can understand how many calls you receive through the card, how many photos have been seen, the visits to your website and a lot of other important information. By entering the "manage headquarters" section, among the menu items, you will find "statistics". Here you will find any information, any data highlighted with beautiful coloured graphics, easy and quick to understand. Not just visibility, but also interactions. Let's see them in detail.</td>
</tr>
<tr>
<td>
<ul>
<li><strong>Views</strong>:</li>
</ul>
</td>
</tr>
<tr>
<td>here you will have the total views of your business, divided into the different Google properties. You will then have data related to:</td>
</tr>
<tr>
<td>- Search, when the information of our office appeared following a user search on Google.</td>
</tr>
<tr>
<td>- G + page, the number of visits to our Google Plus page</td>
</tr>
<tr>
<td>- post: the G + post views by users</td>
</tr>
<tr>
<td>- photos: the views of our photos, by users, whether they come from G +, Maps or Google images.</td>
</tr>
<tr>
<td>
<ul>
<li><strong>Click:</strong></li>
</ul>
</td>
</tr>
<tr>
<td>after visibility the system will tell how the user interacted with our card; here are the clicks we received. What were users interested in?</td>
</tr>
<tr>
<td>- access to the website</td>
</tr>
<tr>
<td>- itinerary information</td>
</tr>
<tr>
<td>- phone calls</td>
</tr>
<tr>
<td>
<ul>
<li><strong>Street signs:</strong></li>
</ul>
</td>
</tr>
<tr>
<td>Where were users who clicked on "street signs" located? We must be honest: data will not always be so accurate. We could also see a simple "Italy" and we must also have a certain number of clicks, otherwise we will see "unsatisfactory data".</td>
</tr>
<tr>
<td>
<ul>
<li><strong>Phone:</strong></li>
</ul>
</td>
</tr>
<tr>
<td>in this case time division is in weeks, not days, but the period is the same.</td>
</tr>
<tr>
<td>You can also choose to see the data by day, or by time of day.</td>
</tr>
<tr>
<td>Remember that:</td>
</tr>
<tr>
<td>- values ​​are approximate, but still communicate it</td>
</tr>
<tr>
<td>- the system does not collect information in real time, it takes about 48 hours to gather it.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Has been summarize the world of Google MyBusiness as simply as possible, I hope it will be a positive support for your pet shop and remember:</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><em>"People who do not have an online business and who are not in the social networks, in the near future will remain out of any business."</em> <em>Bill Gates</em></td>
</tr>
</tbody>
</table>urn:store:1:blog:post:562https://www.myfamily.it/es/why-identification-tag-in-your-pet-shop-why-myfamily-the-3-reasons-2WHY IDENTIFICATION TAG IN YOUR PET SHOP? WHY MYFAMILY? THE 3 REASONS.<p> </p>
<p><img src="/Content/Images/uploaded/PET SHOP-EN.png" alt="" width="500" height="500" /></p>
<table>
<tbody>
<tr>
<td><strong>1.USEFUL FOR PET SAFETY</strong></td>
</tr>
<tr>
<td>Identification tag is an essential accessory for the safety of our 4-legged friends that should not be missing in your store, as it is one of the first items to buy when a dog arrives in your family.</td>
</tr>
<tr>
<td>Your pet customers should not be lacking their ID tag and above all their owners will not have to wait to buy it until it's too late.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>WHAT IS IT IMPORTANT TO KNOW ABOUT IT?</strong></td>
</tr>
<tr>
<td>In case the dog gets lost, ID tag is the best way to see him quickly come back home.</td>
</tr>
<tr>
<td>As a matter of fact its origins date back to the early 1900s to identify soldiers in any situation. Therefore, it represents an old and simple method, the most convincing today to protect your 4-legged friend.</td>
</tr>
<tr>
<td>Whoever meets him will be able to help him immediately and the tag will confirm that he is a domestic dog, of whom not to be afraid of.</td>
</tr>
<tr>
<td>Microchips and tags are two important realities that must coexist, do not think absolutely that one excludes the other.</td>
</tr>
<tr>
<td>Microchip in Italy and in other countries is mandatory by law and allows to find out the owners who might have abandoned their dog on purpose. In order to read the identification code of the microchip, it will be necessary to contact the persons in charge (veterinaries, law enforcement agencies, local health authorities ...) who have the special device. On the contrary, the tag allows anyone who finds a dog in trouble, to get immediately in touch with his owner, thanks to the information engraved on the tag that he will wear attached to his collar.</td>
</tr>
<tr>
<td>A simple phone call will be enough!</td>
</tr>
<tr>
<td>These are the main notions that must be clear and that you should pass on to your customers about the safety of their pet.</td>
</tr>
<tr>
<td>Which person would not despair for the loss of his faithful friend?</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>2. QUALITY PRODUCT, 500 MODELS FOR ALL TASTES</strong></td>
</tr>
<tr>
<td>MyFamily, allows you to offer your customer a medal that will not only be an essential accessory for his animal but also unique for quality and beauty. <a href="https://www.myfamily.it/es/chapas-mascotas"> SITE PRODUCTS</a></td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td><strong>3. ENGRAVING SERVICE IN 2 MINUTES</strong></td>
</tr>
<tr>
<td>Thanks to Techla, our engraving machine, tags can be free and easily engraved in your shop by you or even by your customer, in a few minutes, to ensure a complete and performing service. <a href="https://www.myfamily.it/es/maquinas-grabado">VIEW OUR TECHLA</a></td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>Should you need more detailed information about microchips and tags, please read: <a href="https://www.myfamily.it/es/the-importance-of-the-identification-tag">"The importance of the ID tag"</a></td>
</tr>
</tbody>
</table>urn:store:1:blog:post:576https://www.myfamily.it/es/lagotto-and-his-love-for-truffles-2Lagotto and his love for truffles.<p><img src="/Content/Images/uploaded/LAGOTTO-EN.png" alt="" width="500" height="500" /></p>
<table>
<tbody>
<tr>
<td>The first time I met Lagotto in my vet clynic, I have been immediately fascinated by his cheerfulness and by the natural affection he showed in a situation which is usually unfriendly for the patients.</td>
</tr>
<tr>
<td>Before this occasion, I just heard about that breed, but I never had the chance to personally meet it.</td>
</tr>
<tr>
<td>The visit took place in a unique climate, with a dog that was not standing still, constantly trying to lick me, greeting me, demanding caresses, cuddles and as soon as I stopped, he tried to draw my attention again. A hurricane of happiness!</td>
</tr>
<tr>
<td>So his owner began to tell me about his love for this little known breed and his passion for truffles and the visit became special.</td>
</tr>
<tr>
<td>
<p>I want to share with you the story of this curly dog starting from his origins, so you can know who the Lagotto is.</p>
<p> </p>
</td>
</tr>
<tr>
<td>
<p><strong>The LAGOTTO ROMAGNOLO, his story.</strong></p>
<p> </p>
</td>
</tr>
<tr>
<td>The Lagotto Romagnolo, also known as Lagotto, has been recognized in Italy by ENCI as a breed only in 1990, but it seems to be an ancient breed because it appears in some Italian paintings of 1400.</td>
</tr>
<tr>
<td>It is therefore deduced that this breed has Italian origins, particularly related to the swampy areas of Ravenna and Comacchio valleys where he was defined, in the local dialect, the "lake dog". Lagotto initially was a hunting dog, used as a retriver for waterfowl game. </td>
</tr>
<tr>
<td>With the great reclamation of the valleys of the late '800, the Lagotto lost his active role in the economy of the territory, but his good character, his peculiar ease of learning and a developed smell made him soon a skilled truffle hunter.</td>
</tr>
<tr>
<td>In this way, he became the only breed in the world which is specialized in truffle hunting.</td>
</tr>
<tr>
<td>Obviously the man has made his hunting instinct gradually vanish to avoid distractions during his work.</td>
</tr>
<tr>
<td>
<p>In recent times, the knowledge of the breed has spread and the Civil Defense has also taken it into consideration to help in finding lost people thanks to his versatility and his easy adaptation to any type of environment.</p>
<p> </p>
</td>
</tr>
<tr>
<td>
<p><strong>Breed 's features and character</strong></p>
<p> </p>
</td>
</tr>
<tr>
<td>That day, I was immediately impressed by the hair of this dog: it was woolly, curly, thick; you could see the skin with difficulty and the hand sank into this soft mass. It seemed to touch a soft toy.</td>
</tr>
<tr>
<td>His blue eyes could hardly be seen. His coat was reddish brown. He was funny, he looked like a puppy despite he was 2 years old.</td>
</tr>
<tr>
<td>These are the distinguishing features of Lagotto. In particular the quality of the coat has made this breed suitable for any environment and situation.</td>
</tr>
<tr>
<td>Nothing stops him, he is able to look for truffles in the brambles, to withstand very low temperatures and to work in any type of environment, even for hours in the water; his coat is water repellent and it dries quickly. He does not have a real seasonal molt, but a minimum one and the hair, continuously growing, needs to be constantly cut. The recognized hair colors are: uniform white, white with brown spots, roan, brown liver uniform, orange and other various combinations of colors. Some white spots may appear during growth.</td>
</tr>
<tr>
<td>He is considered a small-medium size dog, the standards define him square in shape, since the height and length must correspond to shape a square.</td>
</tr>
<tr>
<td>He loves working, he considers everything as a game and this makes him unique in his being. The Lagotto can be easily trained and he can be a good truffle searcher even when is just 18 months old. His intelligence allows him to quickly learn what other breeds would learn in a much longer time.</td>
</tr>
<tr>
<td>This dog that loves to stay with his owner, but despite the fact that he loves sofa and cuddles, he needs to move and work in order to be happy. His work dog nature is perfectly expressed in his desire to play up to adulthood and this desire must be addressed and adequately exploited. Obviously this breed is not only appreciated by truffle searchers but also by dogs lovers. If you are not fond of truffles you can still have fun with many sports such as agility, freestyle, disc dog, swimming, obedience.</td>
</tr>
<tr>
<td>He's a great playmate for children with whom he gets along very well and joins forces to make some pranks.</td>
</tr>
<tr>
<td>This dog can adapt himself to any situation, always seeing the positive side. He is calm and balanced, but, being a working dog, he needs incentives, goals, precise tasks to run near the man of whom he knows how to be a fun companion. He is not a conflicting dog, so it is enough to clearly teach him the rules to be followed since his early age and the life with him will be simple and pleasant.</td>
</tr>
<tr>
<td>In recent years, this breed has had a great success, worldwide. This dog's working intelligence and excellent character make him a winning mix that will achieve great success in the coming future.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>
<p>I hope this article has been useful and I invite you to get in touch with me in case of any curiosity you may have... you could rather propose the next topic to deal with, I will be happy to receive your suggestions! </p>
<p> </p>
<p>Eleonora Bosoni</p>
<p>Dr. in Veterinary Medicine</p>
<p> </p>
<p> </p>
</td>
</tr>
</tbody>
</table>urn:store:1:blog:post:569https://www.myfamily.it/es/the-importance-of-the-identification-tagThe importance of the identification tag.<table style="height: 991px;" width="845">
<tbody>
<tr>
<td>
<p><img src="/Content/Images/uploaded/medaglia-incisa.png" alt="medaglietta incisa" width="500" height="500" /></p>
<p>Nowadays, the importance of the identification tag for a dog isn't so obvious for everyone, so far.</p>
</td>
</tr>
<tr>
<td>Luckely, in many countries of the world (as for example in the United Kingdom, in Canada, in Australia ...) it is mandatory by law; it is given to the owner as soon as the dog is registered with the application of the microchip and the dog will have to wear it everywhere during his whole life, so that he can be identified easily at any time.</td>
</tr>
<tr>
<td>It is important to clarify the differences between microchip and identification tag, as they are two important identification methods that should coexist and about which there is often a lot of confusion, thinking that one excludes the other.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>
<p><strong>Microchip</strong></p>
<p> </p>
</td>
</tr>
<tr>
<td>It is a small transponder, mandatory by law in Italy and in several foreign countries, put by the vet in the subcutaneous side of the neck, identifying the animal with a personal, 13-digits code that can be read by a special device. </td>
</tr>
<tr>
<td>Its usefulness is undeniable because it allows to identify the dog and his owner. This means that a dog who gets lost can be brought back home. It also means that, in case of crimes and abandonments of the pet by the owner, it is easier to find out the responsible.</td>
</tr>
<tr>
<td>However, it's not so clear that:</td>
</tr>
<tr>
<td>
<ul>
<li>it is not a GPS, so it does not detect the animal</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>in order to read the code it is necessary to have a compatible reader, provided to vets, shelters and law enforcement agencies</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>once the code has been identified, the correspondence will be searched on the national dog registry website (where the registration was accomplished), in order to find out the owner's data.</li>
</ul>
</td>
</tr>
<tr>
<td>It follows that the recovery procedure based on microchip is not so immediate.</td>
</tr>
<tr>
<td>Imagine to drive your car and to find a dog who got lost:</td>
</tr>
<tr>
<td>
<ul>
<li>you have to get close to him</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>to carry him into your car</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>to take him to the nearest place provided with a reader, in order to make sure that he has got a microchip</li>
</ul>
</td>
</tr>
<tr>
<td>
<ul>
<li>in case of a positive outcome, to wait for the owner's data and to find him.</li>
</ul>
</td>
</tr>
<tr>
<td>You have also to consider that there is no international dog registry, but only a national one. For this reason, it will be difficult to immediately find out the correspondence between microchip and owner, in the event that the loss occurred outside your registration area.</td>
</tr>
<tr>
<td> </td>
</tr>
<tr>
<td>
<p><strong>Identification tag</strong></p>
<p> </p>
</td>
</tr>
<tr>
<td>It is a strong and biocompatible metal plate on which the following information is usually engraved: dog's name, owner's telephone and possibly address.</td>
</tr>
<tr>
<td>It is essential that the pet always wears it, attached to the collar, so that in case he gets lost, anyone who finds him, getting close to him, will be able to find out his owner and contact him immediately.</td>
</tr>
<tr>
<td>It represents a simple and old, quick and direct method, avoiding the dangers that a scared animal wandering on the street could cause both to himself and to others.</td>
</tr>
<tr>
<td>Do you understand why the identification tag is mandatory in many countries of the world ?! I want to mention some examples.</td>
</tr>
<tr>
<td>
<p>"A 1992 decree states that in the UK any dog ​​in any public place must wear a collar with the owner's name and the address engraved on a tag or written on it. The postcode is optional (but it is strongly recommended) and the telephone number is optional (but advisable). A penalty is expected for those who break this rule.</p>
<p>In Montreal, Canada, the dogs owners are expected to pay an annual fee for the ID tag and dogs have always to wear it with their collars. In Florida, instead, each dog has to mandatorily wear a tag with the date of the latest rabies vaccination. "</p>
</td>
</tr>
<tr>
<td>If you travel very often abroad it is also advisable to mention the country of origin, in order to use the correct area code in case of call.</td>
</tr>
<tr>
<td>The identification tag should therefore not be considered as an object of beauty, but mainly as an old and very useful accessory that can protect our pet in any dangerous situation.</td>
</tr>
<tr>
<td>
<p>In fact, this object began to acquire great importance at the beginning of the 20th century, in order to identify soldiers in any situation.</p>
<p> </p>
</td>
</tr>
<tr>
<td>
<p><strong>Where can you buy it?</strong></p>
<p> </p>
</td>
</tr>
<tr>
<td>You can buy it in pet stores, online and you can choose among a wide range of models of any kind.</td>
</tr>
<tr>
<td>It is a strong, cheap, tough object that guarantees safety in dangerous situations.</td>
</tr>
<tr>
<td>For this reason, let us not forget to leave our pet without this essential accessory! ... and above all, don't wait until it's too late to think about buying it.</td>
</tr>
<tr>
<td>Among our collections you can find the perfect tag for your pet. <a href="https://www.myfamily.it/es/chapas-mascotas">Click here!</a></td>
</tr>
<tr>
<td> </td>
</tr>
</tbody>
</table>urn:store:1:blog:post:555https://www.myfamily.it/es/memo-pet-identity-all-you-need-to-know-2MEMO PET IDENTITY, all you need to know<p><img src="/Content/Images/uploaded/MEMO_PET.png" alt="" width="500" height="500" /></p>
<p><strong>MEMO PET IDENTITY, what it is.</strong></p>
<p>Is it possible to always remember everything in the modern everyday life?</p>
<p>Many times you have happened to forget an appointment or to find yourself in a place, lacking some details related to your animal, such as the number of its microchip or its passport, the name of a drug that usually uses ... That's why we have created <strong>MEMO PET ID</strong>.</p>
<p>This is an <strong>APP</strong>, signed <strong>MyFamily</strong> available on Apple, Play Store and Windows Store, free, easily downloadable on your mobile and can be consulted anytime and anywhere.</p>
<p>Once installed on your device, its use is very simple, let's see it in detail to make the most of it.<br /><br /></p>
<p><strong>USER MANUAL</strong></p>
<p>On the "<em>HOME</em>" screen with the "<em>add</em>" option, you can create the personalized card for each of your pets.</p>
<div>
<p><img style="float: left;" src="/Content/Images/uploaded/memo pet home eng - Copy 1.PNG" alt="" width="253" height="450" /><img style="float: left;" src="/Content/Images/uploaded/memo pet dati eng - Copy 1.PNG" alt="" width="253" height="450" /><img src="/Content/Images/uploaded/memo pet dati 2 eng - Copy 1.PNG" alt="" width="253" height="450" /></p>
</div>
<p>In this way you will have available:</p>
<ul>
<li>2 possibility of e-mail address to send reminders</li>
<li>Date of vaccination</li>
<li>Date of the pesticide</li>
<li>Date of antiphilaria prophylaxis</li>
<li>Appointment to the vet</li>
<li>Appointment to grooming</li>
<li>Various notices (for example in this section you could insert to buy a drug of usual use, to buy the food ...)</li>
</ul>
<p><br />Once saved, these data will become part of the "My friends" section and the appointments you will save will be remembered by e-mail on the appropriate expiration date.</p>
<p>It will therefore not be easier to manage your daily life!?</p>
<p>In the section below, in addition to this item there are the items "<em>Find vet</em>" and "<em>Find a reseller</em>" that will allow you according to your position to find the figure closest to you, so you do not waste time in case of need.</p>
<div>
<p><img style="float: left;" src="/Content/Images/uploaded/memo pet trova veterinario eng.PNG" alt="" width="253" height="450" /><img src="/Content/Images/uploaded/memo pet negozio eng - Copy 1.PNG" alt="" width="253" height="450" /></p>
</div>
<p>The last entry is "<em>Settings</em>" where you can find your registration data made initially that you can change at any time (<em>remember if your email address changes</em>).</p>
<p>We can therefore define <strong>MEMO PET ID</strong> as a true digital identity card that provides you with all the data of your pet in any situation.</p>
<p>All these data are also written on his health card, but obviously it is not always with you unlike your phone.</p>
<p>Download <strong>MEMO PET IDENTITY</strong>, you will not forget any more appointments and you will never find yourself unprepared on any data related to your pet that will be requested.</p>urn:store:1:blog:post:547https://www.myfamily.it/es/instagram-for-a-pet-shop-pros-and-cons-2Instagram for a Pet Shop: Pros and Cons<p dir="ltr"><strong><img src="/Content/Images/uploaded/instagram per un petshop eng.png" alt="" width="500" height="500" /></strong></p>
<p dir="ltr"><strong><br />Instagram</strong>: a social network among many others</p>
<p dir="ltr">Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.</p>
<p dir="ltr"><strong>Facebook</strong>, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.</p>
<p dir="ltr"><a href="https://www.myfamily.it/en/first-steps-to-deal-with-the-facebook-page-of-your-pet-store-2" target="_blank">If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.</a></p>
<p dir="ltr">Besides <strong>Facebook</strong>, which other social media can be useful to establish the presence of your Pet Shop?</p>
<p dir="ltr">There are many, but today I will talk about <strong>Instagram</strong>. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (<em>pictures and videos</em>) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.</p>
<p dir="ltr">Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.</p>
<p dir="ltr"><span id="docs-internal-guid-debc4dc2-7fff-ddc5-e6bf-51214f64a764"><img src="https://lh6.googleusercontent.com/MTJAOGSXic2sS3pwzxZnV83lLf9ufDEjUsmwwlYI49wKZ7bnDVYENq4hMDOMU2nG6WZF-CdV9QG0E9RqVtnrfvbqsG9Hzjh_Lejsr-FxgH_2isgMZeDtZi6mJBwPtWoSee8nsGVt" alt="" width="624" height="399" /></span></p>
<p dir="ltr">Besides tools to share visual contents, it also gives you the opportunity to<strong> send privately messages</strong> to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.</p>
<p dir="ltr"><img src="https://lh6.googleusercontent.com/wlGNNcISeYQRO-NnCuZxp2xSO844znGVbqwtAf-sQ1QH75rkAbnGNLkjEQLNeoDjSvg_HqdNtYJO9gkC06V_iLT6dS5nMsBc19LZTGFoFErjo3YuP2kI1ADsKGHk4PDVGdVSDOjT" alt="" width="288" height="87" /></p>
<p dir="ltr">You can customize pictures also through <strong>hashtags</strong> that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.</p>
<p dir="ltr"><img src="https://lh3.googleusercontent.com/M3_rGiaOPepWkD9jQ_9WNEre_8o8BOIdbMcp9W9YEN837ZOMtQTby37x3jd-vul3wzHehn4FT1X5WWHuohmADlGj2Cr5u1Hjt5Ia-jcv9EymOMs_674OW4M-cOds5piZ6VTj5Hxe" alt="" width="303" height="484" /></p>
<p dir="ltr">You can share on Instagram "<strong>Stories</strong>", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.</p>
<p dir="ltr"><img src="https://lh3.googleusercontent.com/5AqYB0ERurGYns_Nkzu0KLqwLfra3vvnEDzhQRyWQ4HZK3Sgy7t_arBkq2Pgry1K_Unhq0ItNP5RhvW7KIjiy006EgFgW38UTT2FBg2ctwrsHqvew7rgK9K7hLMPZ3h1J5cv2Hnx" alt="" width="287" height="87" /></p>
<p dir="ltr">Several companies have chosen to use Instagram for their advertising, even in the Pet World! <a href="https://www.instagram.com/myfamily_idtags/?hl=en" target="_blank">MyFamily</a> is among them!</p>
<p dir="ltr">Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.</p>
<p> </p>
<p dir="ltr"><strong>Pros</strong></p>
<ul>
<li><strong>Visibility</strong>: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.<br />If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.</li>
<li><strong>Hashtags</strong>: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.<br />For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.</li>
<li><strong>Visual content</strong>: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.</li>
</ul>
<p> </p>
<p dir="ltr"><strong>Cons</strong></p>
<ul>
<li dir="ltr"><strong>Visual content</strong>: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.<br />The information and contents about your pet store are poor, so you have to strive constantly to create new ones.</li>
<li dir="ltr"><strong>App</strong>: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.</li>
<li dir="ltr"><strong>Physical Pet Store</strong>: Instagram attracts audiences from all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.</li>
</ul>
<p> </p>
<p dir="ltr">These are main pros and cons of <strong>Instagram for your Pet Shop</strong>. Now it's up to you to evaluate and decide what is best for you and for your business.</p>
<p dir="ltr">Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.</p>
<p> </p>
<p> </p>urn:store:1:blog:post:540https://www.myfamily.it/es/cips-2018-guangzhou-27-30-settembre-4CIPS 2018, Guangzhou, 27-30 September.<p><img src="/Content/Images/uploaded/FIERA CIPS-2.png" alt="" width="500" height="500" /></p>
<p>From 27 to 30 September 2018, MyFamily will attend the 22nd edition of CIPS exhibition in Guangzhou (booth 11.3 A35+). This is the most important exhibition of pet products and aquariums in the Asia Pacific region.</p>
<p>CIPS 2018 will host 1500 exhibitors on 120,000 square meters of exhibition space and MyFamily, always keeping pace with the new trends, is proud to meet the Asian and international market.</p>
<p>An opportunity to closely know:</p>
<p>- Our tags collections; more than 500 customized models, handcrafted, made in Italy, enamelled and focused on the smallest details to meet all pet world needs.</p>
<p>- Our Techla, the new instantaneous engraving system for MyFamily products that makes the personalization of the tags, easier, faster and more intuitive. A design object that represents the new technology of simplicity for all the POS.</p>
<p>and to discover the new Collars e Leashes collection in the important Asian and international market; this collection has been totally created and handcrafted in our company (that means MADE IN ITALY) from design to small metal parts production. It has been manufactured with high quality materials to offer a cutting-edge product. The Tag Holder and the Always Ready D-Ring are the distinctive features of this MyFamily collection, designed not only to be beautiful but also useful and practical for the dogs owners' everyday life.</p>
<p> </p>urn:store:1:blog:post:530https://www.myfamily.it/es/moscow-parkzoo-2018MOSCOW, PARKZOO 2018<p><span style="font-size: 11pt;"><img src="https://www.myfamily.it/Content/Images/uploaded/PARKZOO.png" alt="" width="500" height="500" /><br />PARKZOO 2018, will be held in Moscow at the Sokolniki convention center, from 19 to 21 September 2018. </span></p>
<p><span style="font-size: 11pt;">Parkzoo is one of the largest fairs in the Russian industry and presents the full range of products and services for all pets. It is the meeting place between producers and buyers; this event will help all those working for the pet world to be aware of current trends in this sector. MyFamily, with its worldwide success, is proud to be part of it, at the stand n. 4 - B6, where it will be possible to see the complete collection of medals, designed and created specifically for the pet and made unique thanks to our Techla, a durable design machine. in aluminum created to customize our product in just a few minutes.</span></p>
<p><span style="font-size: 11pt;">Parkzoo the opportunity to meet MyFamily and the quality dedicated to the pet world.</span></p>urn:store:1:blog:post:524https://www.myfamily.it/es/pet-business-the-strategy-to-improve-it-2Pet business: the strategy to improve it<p><img src="/Content/Images/uploaded/Pet business eng.png" alt="" width="500" height="500" /></p>
<p><br />Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.</p>
<p><strong>The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.</strong></p>
<p> </p>
<p><strong>THE REALITY OF PET AND PET CARE.</strong></p>
<p>With the term "<strong>pet care</strong>" we mean the care and welfare of pets and animal in general, in all its facets.</p>
<p>A few numbers to give you clearer and more precise ideas about the business that can derive from it.</p>
<p><img src="/Content/Images/uploaded/INFOGRAFICO-1 ENG.png" alt="" width="700" /></p>
<p>Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.</p>
<p>Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.</p>
<p> </p>
<p><strong>The PET business.</strong></p>
<p>The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.</p>
<p>From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:</p>
<p><img src="/Content/Images/uploaded/INFOGRAFICO-2 ENG.png" alt="" width="700" /></p>
<p>Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.</p>
<p>Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (<strong>based on Euromonitor data</strong>).</p>
<p>The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:</p>
<ul>
<li>pesticides</li>
<li>anti-inflammatories</li>
<li>antibiotics<br /><br /></li>
</ul>
<p>In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.</p>
<p>There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.</p>
<p>This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.</p>
<p>In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.</p>
<p><a href="https://www.myfamily.it/en/interview-with-michele-monteforte-of-hobbyzoo">Read also the interview we did with Michele Monteforte of HOBBYZOO.</a></p>
<p>After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.</p>
<p>After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.</p>
<p>Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.</p>
<p>Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.<br />Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.</p>
<p>Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.</p>
<p> </p>
<p><strong>ADDITIONAL STRATEGIES</strong></p>
<p>Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.</p>
<p>If you want to know more about FaceBook, <a href="https://www.myfamily.it/en/first-steps-to-deal-with-the-facebook-page-of-your-pet-store-2">read here</a>.</p>
<p>Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.</p>
<p> </p>
<p>Thanks for your attention! Today I want to say hello to you like this:</p>
<ul>
<li><em>"Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."</em></li>
<li><em>"The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".</em></li>
</ul>
<p><br /><br />See you soon!</p>urn:store:1:blog:post:517https://www.myfamily.it/es/how-to-save-your-dog-from-poisoned-baits-2How to save your dog from poisoned baits<p><img src="/Content/Images/uploaded/Bocconi avvelenati ENG.png" alt="" width="500" height="500" /><br /><br /><br /></p>
<p>A common fear among dog owners is represented by <strong>poisoned baits</strong>.</p>
<p>In 2016, 23,500 dogs were poisoned in Italy and the 30% of them died of terrible pains. In the first three months of 2017, cases had increased in comparison with the previous year.</p>
<p>For this reason, we thought to create this informational "<em>handbook</em>" that could be a help to you.</p>
<p><br /><strong>Poisoned baits</strong></p>
<p>Poisoning means a change of the normal physiological balance of the organism because of a respiratory, cutaneous, alimentary contact with a toxic substance.</p>
<p>The most used substances to create baits are rat poison or other kinds of very dangerous poison like metaldehyde, strychnine, ethylene glycol (<em>antifreeze liquid</em>).</p>
<p>These tasty morsels are prepared to attract your animal, by using ham, meat, sausage, etc. Once ingested, the poison contained in them starts to circulate in a short time, causing damages. There are obviously some variables, related to the ingested dose, the size and breed of the animal, the kind of poison and the promptness of action.</p>
<p><br /><strong>Good habits</strong></p>
<p>We suggest you not to worry, but to follow these simple basic measures:</p>
<ul>
<li>Watch carefully where your dog goes and pay close attention to what he could swallow.</li>
<li>Try to instruct him not to eat what is on the ground.</li>
</ul>
<p><br /><strong>First aid</strong></p>
<p>There is a useful method that we suggest you to know in order to save your friend's life: to induce vomit. You shall obviously use it only if you are sure about the ingestion.</p>
<p>Induce vomit as quickly as possible in case of need is essential, except in the case a caustic substance has been ingested (<em>for example muriatic acid, hydrochloric acid, etc</em>) which would cause additional damages by flowing again in the passage.</p>
<p><br /><strong>How can you induce vomit?</strong></p>
<p>The easiest and most effective method to use in case of urgent need is to let your dog swallow 1-2 tablespoons of hydrogen peroxide by a syringe without needle or a solution of water and salt. This will cause instant vomit, avoiding the poison to circulate or at least limiting the damages. After this, you shall go anyway to your veterinary.</p>
<p><strong>What are the most used poisons? What symptoms will your pet show? What could you notice?</strong></p>
<p>Most of the times, unfortunately you don't catch out your pet, but after some time (<em>a few minutes or even a few days</em>) you will notice that your dog has a problem and therefore it is very important to be able to recognize the symptoms.</p>
<p>The most used substance and the easiest to find on the market is <strong>rat poison</strong> (<em>rodenticide, anticoagulant</em>). Once it starts to circulate, it causes bleedings, which are more or less serious according to the affected area and to the ingested quantity.</p>
<p>The active ingredient of this product doesn't let the blood clot; therefore, the diagnosis is immediate after a simple blood sample (<em>the blood will always be liquid in the syringe</em>).</p>
<p>Symptoms will be more or less clear and fast, depending on the ingested quantity; sometimes they may even appear after a week.</p>
<p>Therefore, you can mainly notice:</p>
<ul>
<li>tiredness, apathy</li>
<li>short of breath, in case of hemorrhages in the respiratory system</li>
<li>external hemorrhages</li>
<li>pale mucous membranes</li>
</ul>
<p> </p>
<p>Another product used is the <strong>metaldehyde </strong>(lumachicide), which consists of blue and green granules, used to combat snail infestation in crops.</p>
<p>Symptoms appear within 2-3 hours of ingestion:</p>
<ul>
<li>tremors</li>
<li>convulsions</li>
<li>dilated pupils</li>
<li>greenish diarrhea</li>
<li>short of breath</li>
</ul>
<p> </p>
<p>Similar but more serious symptoms are associated with <strong>strychnine</strong>, a substance commonly used in the countryside to poison rats, foxes and wild animals, which acts quickly causing:</p>
<ul>
<li>tremors</li>
<li>dilated pupils</li>
<li>short of breath</li>
<li>body rigidity</li>
<li>rich salivation</li>
<li>respiratory block and death</li>
</ul>
<p><br />If the animal outlives the first 24 hours after ingestion, he will have a good chance of survival, if treated with the appropriate medicines.</p>
<p> </p>
<p>The last substance we would like to consider is <strong>ethylene glycol</strong> (<em>antifreeze liquid, used by mechanics, plumbers, liquid put into the tank to wash the car's windows, ect</em>), which can be accidentally swallowed, as it has a very pleasant and sweet taste, loved by animals.</p>
<p>The symptomatology caused can be divided into three phases:</p>
<ul>
<li>in the first phase, the nervous system is compromised: after about 30 minutes, the animal seems "<em>drunk</em>", has vomit, nausea, rich urination, thirst, uncertain gait, tremors, convulsions</li>
<li>in the second phase, after about 24 hours, the cardiac and pulmonary problems begin: you could see your pet with short of breath, with a difficult breathing</li>
<li>after about 48 hours, there is a serious renal impairment, with consequent dehydration, coma and death</li>
</ul>
<p>Also in this last case a quick action is essential: it will be difficult to save the animal if the intervention is not carried out within 12 hours after ingestion.<br />The lethal dose for animals varies according to weight, but it is anyway low: for a cat, two teaspoons and for a dog of 10 kg, 2 big tablespoons of liquid are enough.</p>
<p>Therefore you should follow the following, simple suggestions:</p>
<ul>
<li>don't leave these products containing ethylene glycol or any used, dirty containers unattended</li>
<li>don't take pets into construction sites, workshops, garages ... where this substance is used</li>
<li>do not let your pet drink from puddles on the street</li>
</ul>
<p><br />There are many other dangerous products, we have listed the most commonly used in the preparation of baits.</p>
<p>In any case it is very important to identify the substance in question and show it to the veterinary, in order to operate properly. The more data you have, the better chance you'll have to save your friend.</p>
<p>It is always right to inform the police about the presence of poisoned baits, as they are dangerous both for our pets and for our children and they are the cause of environmental pollution.</p>
<p>Furthermore, we shall not forget that the inappropriate use of dangerous substances represents a crime punishable by law with heavy penalties up to detention.<br /><br /></p>
<p>We hope that this short handbook has provided you useful information about the topic of poisoned baits!</p>
<p>See you next time!</p>
<p> </p>
<p>Eleonora Bosoni</p>
<p>Dr. in Veterinary Medicine</p>
<p> </p>
<p> </p>urn:store:1:blog:post:510https://www.myfamily.it/es/foxtails-a-danger-for-your-dog-2Foxtails, a danger for your dog.<p><img src="/Content/Images/uploaded/ENG - forasacco.png" alt="" width="500" height="500" /></p>
<p>Hello! Welcome to our new appointment!</p>
<p>I've decided to deal with this topic, because it is a very common event. I hope you will find it useful!</p>
<p><br /><strong>Foxtails</strong></p>
<p><strong><img src="/Content/Images/uploaded/forasacco.png" alt="" width="750" /></strong></p>
<p>Foxtail is a generic term used to describe various species of wild grass, belonging to the family of Gramineae; Sativa Avena and Murine Barley are part of this group. In spring and summer it's very common in flowerbeds, fields and meadows. When it ripens, it dries and takes on a colour that goes from yellow to brownish, thus representing a real danger for your pet.<br /><br /></p>
<p><strong>Why are they so feared?</strong></p>
<p>Spike has a particular spear shape and a knurled, bristly, notched surface to the touch, which allows it to "walk" into the fur, especially when it is thick, long or felted, piercing , in case of permanence, the skin.</p>
<p>In this latter case, real fistulous paths are developped and their slow, gradual progression always moves forwards, because of their structure. They never spontaneously come out. <br /><br /></p>
<p><strong>Which body areas does it mostly affect?</strong></p>
<p>In my work experience in this field, I often met dogs with a foxtail in a nostril. Dogs repeatedly sneezed and bleeded.</p>
<p>In this case, the extraction of the foxtail is mostly carried out through an endoscopy with the animal under general anesthesia, before the damage becomes too serious (for instance, the foreign body getting into the pulmonary tissue).</p>
<p>As you can see, the process is labored, expensive and with some related risks, but luckily most of the times the foreign body comes out through sneeze.</p>
<p>In most cases, the area concerned is the interdigital space, as foxtail easily slips into this area during walks.</p>
<p>If we act promptly and are lucky, foxtail will be pulled out by the vet with special tweezers even without sedating the pet, if he cooperates.</p>
<p>If the removal is not immediate, the foxtail could pierce the skin, creating a fistulous path, with abscess, pain and bother for the pet and in case of ascent along the tendinous canal, the procedure will be more complex: it will be necessary a real surgery.</p>
<p>Another common site, is the ear canal, especially for the breeds that do not have pendulous ears and for hunting dogs.</p>
<p>Also in this case, if we act promptly, the removal will be quick and painless, but if the foxtail deepens we will be in front of a purulent and painful otitis which can be also dangerous in case of the eardrum is perforated. In this case the removal will require a total anesthesia and a subsequent long antibiotic cure.</p>
<p>If the foxtail hits the eye, the annoyance will be considerable; the veterinarian, after applying a drop of local anesthetic, will extract the foreign body which may have caused a simple irritation or, in the worst case, a real ulcer, depending on the time of staying.</p>
<p>Also in the latter case, secondary antibiotic therapies are necessary to avoid dangerous infections that could further damage the eye or spread systemically.<br /><br /></p>
<p><strong>What symptoms will your dog show?</strong></p>
<p>Depending on the affected district, you will notice that your dog:</p>
<ul>
<li>will continuously lick the affected area, which may be swollen and reddened</li>
<li>may sneeze in an uncontrollable manner. This sneezing may even be accompanied by a bloody discharge. Bloody discharge accompanying sneezing is a fairly good indicator that a foxtail is lodged in the nose</li>
<li>will repeatedly scroll the head, due to the discomfort inside the ear</li>
<li>will abundantly tear and the eye that be kept closed or semi-closed</li>
</ul>
<p>The veterinarian will assess the severity of the situation and intervene in the most appropriate way.</p>
<p><br /><strong>How can you avoid these unpleasant inconveniences?</strong></p>
<p>Timely intervention is essential:</p>
<ul>
<li>after the walk, minutely check your dog' s hair, interdigital spaces, axillary, inguinal, perineal areas (under the tail) and the ears; the latter together with the eyes are the most dangerous areas where the greatest damage can occur;</li>
<li>avoid infested areas during the walks and keep your garden clean</li>
<li>remove all the foxtail that you find on your pet before they "move"</li>
</ul>
<p>Doing so, you will avoid the most serious damages and make the walks with your faithful companion free from the dangerous foxtail!</p>
<p><br />See you next time! I hope this tips have been useful for you.</p>
<p> </p>
<p>Eleonora Bosoni</p>
<p>Dr. in Veterinary Medicine</p>
<p> </p>
<p> </p>urn:store:1:blog:post:498https://www.myfamily.it/es/technologies-for-tags-customization-2Technologies for tags customization<p><img src="/Content/Images/uploaded/macchine per l'incisione delle medagliette.png" alt="" width="500" height="500" /></p>
<p> </p>
<p>Objects’ <strong>customization</strong> acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.</p>
<p>The <strong>customization of tags for dogs</strong> and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. </p>
<p>Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (<em>there are electrical and electronic components, softwares and hardware, parts of metal shell, etc</em>). </p>
<p>Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.</p>
<p>The <strong>machines for tags customization</strong> have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.</p>
<p>The <strong>customization of pet tags</strong> is indeed made directly in the sale point (<em>excluding the world of online sales</em>) and according to a customization desired by the customer. For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (<em>typical features of products meant for end consumer</em>) should be very important in the machine design.</p>
<p>The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start. </p>
<p><strong>Myfamily Techla</strong> engraving machine gathers these features more than all other tags engraving machines in the world. Look at the <a href="https://www.youtube.com/watch?v=W15k02cIl5A">demo video</a> to have a confirmation.</p>urn:store:1:blog:post:492https://www.myfamily.it/es/cat-names-original-and-popular-ideas-2Cat names: original and popular ideas<p><img src="/Content/Images/uploaded/nomi gatti ENG (002).png" alt="" width="500" height="500" /></p>
<p><strong>An incoming cat.</strong></p>
<p>The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring. Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie.<br />Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful.<br />Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names! In this article you will find a list of popular names for cats with some less traditional but always original suggestions!</p>
<p> </p>
<p><strong>Choose in the best way.</strong></p>
<p>Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.</p>
<p>Before starting with suggestions, however, some key points must be specified in the search for cat's name.</p>
<p><strong>Lenght of the name.</strong> To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.<br /><strong>Wait until you know the cat.</strong> I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names. </p>
<p><strong>Not open to misinterpretation.</strong> The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.<br />Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.</p>
<p> </p>
<p><strong>Male cat names:</strong></p>
<p>Alex - Charlie - Coco - Cosmo - Felix - Figaro - Fluffy - Gatsby - Harry - Jack - Jasper - Julius - Leo - Lucky - Luigi - Max - Micio - Milo - Oliver - Oreo - Oscar - Rocky - Romeo - Sammy - Shadow - Simon - Sonny - Tiger - Toby - Tom</p>
<p> </p>
<p><strong>Female cat names:</strong></p>
<p>Alice - Bella - Briciola - Chloe - Daisy - Eve - Fiona - Kiki - Kitty - Lady - Lilly - Lisa - Lola - Lucy - Luna - Mia - Mina - Molly - Nala - Pallina - Pearl -Princess - Rose - Ruby - Sissy - Stella - Susi - Trilly - Xena - Zelda</p>
<p> </p>
<p><strong>Particular names for cats</strong></p>
<p>If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.</p>
<p><strong>Names of ancient deities</strong> for cats:<br />Zeus - Thor - Hades - Athena - Hera - Aphrodite - Freya - Loki - Odin - Anubis - Amun - Ra - Horus</p>
<p><strong>Names of cartoon characters</strong> for cats:<br />Minni - Aurora - Bambi - Bolt - Elsa - Shang - Lilli - Olaf - Simba - Tarzan - Mushu - Lilo - Baymax</p>
<p><strong>Russian names</strong> for cats:<br />Igor - Boris - Ivan - Lev - Sasha - Nikita - Katia - Alina - Vera - Misha - Yuri</p>
<p><strong>Japanese names</strong> for cats:<br />Akira - Neko - Sakura - Yuki - Sue - Midori - Ren - Taro - Ichi - Jou</p>
<p><strong>Names of TV characters</strong> for cats:<br />Homer - Spock - Buffy - Kermit - Dean - Spike - Arya - Joker - Xena - Sherlock</p>
<p><br />I left you some suggestions, now it's up to you. Remember that the only limit is your imagination!</p>
<p>Have you found the perfect name? Let me know in the comments what is it :)</p>urn:store:1:blog:post:488https://www.myfamily.it/es/interview-with-michele-monteforte-of-hobbyzoo-3INTERVIEW WITH MICHELE MONTEFORTE OF HOBBYZOO<p><img src="/Content/Images/uploaded/MICHELE MONTEFORTE ENG.png" alt="" width="500" height="500" /></p>
<p>Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.</p>
<p>Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. </p>
<p>Enjoy your reading :)</p>
<p> </p>
<p>Profile of your enterprise, to explain your background to the reader:</p>
<p><strong>Sign name:</strong> Hobbyzoo</p>
<p><strong>Enterprise existing from:</strong> 2013 (first shop), 2016 (second one)</p>
<p><strong>Shop surface:</strong> 240 sq. meters and 800 sq. meters</p>
<p><strong>Total surface of the shops of this chain (if owner of a chain):</strong> 1040 sq. meters</p>
<p><strong>Turnover:</strong> 1,8 millions of Euros</p>
<p><strong>Number of persons in charge:</strong> 11, among those 4 chemists</p>
<p><strong>Commercial offer:</strong> 16.000 references for each shelf + grooming service + vet pharmacy service</p>
<p> </p>
<p><strong>D:</strong> Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?</p>
<p><strong>R:</strong> Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.</p>
<p>End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality</p>
<p><strong>D:</strong> Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?</p>
<p><strong>R:</strong> Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.</p>
<p><strong>D:</strong> How did you know MyFamily and what are the advantages on which the company producing The tags can count.</p>
<p><strong>R:</strong> With MyFamily we immediately started a gratifying cooperation based on mutual respect.</p>
<p>Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets</p>
<p><strong>D:</strong> If you would like to give a suggestion to the owners of independent shops, what would you tell them?</p>
<p><strong>R:</strong> I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity<br /><br /></p>
<p>Would you like to leave your comments? Write an e-mail to <a href="mailto:marketing@myfamily.it">marketing@myfamily.it</a></p>urn:store:1:blog:post:480https://www.myfamily.it/es/pesticides-how-to-make-the-right-choice-2Pesticides: how to make the right choice<p><img src="/Content/Images/uploaded/antiparassitari eng.png" alt="" width="500" height="500" /></p>
<p>Pesticides on the market are many, so it is not so easy to choose the right one, you will find them in pharmacies, specialized shops and veterinary clinics. I would like to help you not to make mistakes.</p>
<p>Parasites that can infest dogs and cats are many and with different consequences, from simple itch to transmission of serious and severe illnesses.<br />The best care I recommend you is prevention, therefore from end of March till end of October, pesticides are crucial for your four-legged friend's protection.</p>
<p><br /><strong>What product to use?</strong></p>
<p>It is important to take into consideration the parasite type but also the component of the pesticide. On the market you will find spot-on, collars, spray, shampoo and powders. Let's see them in detail.</p>
<ul>
<li><strong>Spot-on</strong>: they are active on fleas, ticks and lice, some even on mosquitoes, sandfly and horsefly for a period of time that covers 3-4 weeks, depending on brand. They can be easily applied on the area between the shoulder blades, where the dog won't be able to lick it away, and it's important that the application is done on the skin and not on the fur.</li>
</ul>
<ul>
<li><strong>Collars</strong>: they slowly release an active toxic substance on fleas, ticks and some collars even on mosquitoes and phlebotomists, for some months, depending on the brand. Other ones, instead, release on the skin a toxin able of killing the flea that will try to bite the animal. Their limitation is given by the fact that they protect well the area close to the collar (<em>head and neck</em>) and are less effective on the more distant areas (<em>legs and torso</em>). It is important to choose the product based on the size of your animal and remove it immediately, in case you notice an irritation of the skin in the area of application.</li>
</ul>
<ul>
<li><strong>Shampoo</strong>: it is perfect for the removal of adult parasites; the type of product (<em>low contact time and rinsing</em>), lowers the risk of toxicity but obviously makes it less effective to protect from infestations for a long time, it lasts a few weeks depending on the animal's habits (<em>where he lives, how much he gets wet ...</em>). The way you use it is very important; you have to apply the product starting from the neck, in order to create an obstacle to fleas, not to let them nest in the areas behind the ears. Then proceed along the body, insisting in particular on the areas where the animal scratches himself and then proceed to a thorough rinsing. The most of shampoos on the market are cosmetic products because they contain only essential oils and detergent ingredients listed in the so-called INCI (<em>list of ingredients</em>) and therefore they don't carry out targeted action on parasites. The ones which are effective to eradicate parasites contain active biocides substances (<em>able to eliminate microorganisms</em>) that appear listed with a ministerial authorization (<em>AIC n° ...</em>)</li>
</ul>
<ul>
<li><strong>Spray and powders</strong>: these products are very useful to disinfest environments from fleas and lice (<em>pet beds, carpets..</em>) and their action lasts from few weeks to a few months according to the used brand. Instead, their use on pets is uncomfortable, because it's difficult to well spread the product and besides there is a high risk to inhale it and ingest it.</li>
</ul>
<p><br /><strong><br />How does a pesticide work?</strong></p>
<p>There are 3 different families of active substances, everyone suitable to different parasites or different species:</p>
<ul>
<li><strong>Fipronil:</strong> it's an active substance contained in products such as Flevox or first Frontline; it acts by quickly repelling adult parasites of ticks, fleas and lice (<em>24h for fleas and 48h for ticks</em>), it doesn't kill eggs and larvae. The duration of the protection is of 30 days for ticks and 90 days for fleas and lice.</li>
<li><strong>Fipronil + S-methoprene:</strong> it's the active substance of Frontline Combo that, like above, has the same level of protection. The difference with the previous one is the presence of S- Methoprene that acts on eggs too, inhibiting the consequent growth of larvae. The action will be indirect also on environment, preventing the reinfestation for at least 8 weeks.</li>
<li><strong>Permethrin:</strong> it's the active substance of Exspot spot-on, indicated for treatment of the main external parasites (<em>fleas, lice, ticks and mosquitos</em>). It must be applied exclusively on dogs and on puppies being at least two weeks years old. Warning: it's toxic for cats.</li>
<li><strong>Fipronil + Permetrina:</strong> this one is highly toxic for cats, it is contained in the pesticides for dogs like Frontline Tri-Act and Virbac Effitix.</li>
<li><strong>Imidacloprid:</strong> it's the unic active substance of Advantage, repellent pesticide in spot-on for cats and rabbits. Useful in case of allergic dermatitis from fleas.</li>
<li><strong>Imidacloprid + Permetrina:</strong> it's contained in Advantix products, to use only for dogs protection. It acts quickly (<em>in 24h</em>) killing adult parasites and it has a repellent effect until exhaustion of substance. It is water resistant and it is valid for 30 days.</li>
<li><strong>Imidacloprid + Flumethrin:</strong> it is the combination of active substances of the dog's Seresto collars; it works also on sandflies, flies, mosquitoes, fleas, ticks and lice. it's ideal for the protection of your four-legged friend even against Leishmaniasis, it offers protection up to 6 months if correctly used.</li>
<li><strong>Deltamethrin:</strong> it's the active substance of pesticide collar Scalibor for dogs. Deltamethrin acts quickly when it comes in contact with the parasite. It can be used combined with fipronil and has multiple effects:</li>
</ul>
<p><strong>Repellent effect:</strong> mosquitos tend not to get close to host.<br /><strong>Knock-down effect:</strong> insects that manage to get close to the host are affected by motor incoordination.<br /><strong>Anti-feeding effect:</strong> the neurological signs prevent feeding.<br /><strong>Lethal effect:</strong> parasite is killed.</p>
<p> </p>
<p><strong>Natural remedies: do they work?</strong></p>
<p>Nowdays on the market there is a great variety of natural pesticides. There are many essencial oils with repellent properties (<em>thyme, eucalyptus, lemongrass, geranium...</em>) but keep in mind that not always everything that is natural is risk and danger free and to up to now there is no documented studies for effectiveness on parasites and on health safety of our pets. One of the best current products is Neem oil which is considered, in veterinary field, a valid pesticide with repellent action against mosquitoes, sandflies, fleas, ticks and lice. It can be used as a spray, pure or added to shampoo.<br />The limit that you must consider is that, if the chemical pesticide has an immediate and lasting "effect", natural products are not so fast. Their action, to be complete, must work in synergy with other pesticides.</p>
<p>Most of these products will be part of, as already mentioned above, cosmetic products (<em>they will have a list of ingredients, INCI</em>), they will report repellent sign, repellent shield, remove insects, but they will not contain any effective active ingredient authorized by the ministry. It is important to always read labels, according to these concepts, to choose the product that best suits your needs.<br /><br /></p>
<p><strong>How to use pesticides?</strong></p>
<p>Given their characteristics, we can not expect these products to be harmless! Here are some tips to use them properly:</p>
<ul>
<li>Always use the dosage based on the precise weight of your pet</li>
<li>Follow the use advice shown on the label</li>
<li>Be careful not to use products for dogs on other species. Some can even be fatal if used for example on the cat!</li>
<li>Never use them on a sick or debilitated subject, ask your vet for advice first</li>
<li>Do not use different products at the same time which would otherwise increase their toxicity (<em>eg shampoo and collar</em>)</li>
<li>Ventilate the environment after using these substances</li>
<li>Keep them out of reach of children and pay attention to contact with the product if it is just administered to the animal</li>
<li>Always follow the administration instructions well, avoid contact, use gloves, do not inhale ...</li>
<li>When you spray the product into the environment, cover any terrariums, aquariums to avoid contamination.</li>
</ul>
<p> </p>
<p>Now you have all the basics to buy a good pesticide. I hope this has been useful. See you next time!</p>
<p> </p>
<p>Eleonora Bosoni</p>
<p>Dr. in Veterinary Medicine</p>
<p> </p>
<p> </p>urn:store:1:blog:post:473https://www.myfamily.it/es/techla-at-compasso-doro-the-oldest-and-most-prestigious-design-award-2TECHLA at Compasso d'Oro, the oldest and most prestigious design award<p><strong><img src="/Content/Images/uploaded/compasso d'oro eng.png" alt="" width="500" height="500" /></strong></p>
<p> </p>
<p> </p>
<p><strong>MyFamily</strong> participated in the Nomination and in the Exhibition for the 25th Edition of the <strong>Compasso d'Oro Award</strong> (<em>an industrial design award</em>) with <strong>TECHLA</strong>, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by <strong>Design Gang</strong> company. It is manufactured in Italy and entirely made in aluminum.</p>
<p>The <strong>Compasso d'Oro</strong> competition, conceived by ADI (<em>Industrial Design Association</em>) is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.</p>
<p><strong>TECHLA</strong> has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.</p>
<p>Created to offer our customers an exclusive service, <strong>TECHLA</strong> is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.</p>
<p>Have you already got your <a href="https://www.myfamily.it/en/techla"><strong>TECHLA</strong></a>? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.</p>
<p>Don't you know about our <strong>Techla</strong>? Discover it, it will give you great results and you will be immediately satisfied.</p>
<p> </p>
<p> <img src="/Content/Images/uploaded/Foto 20-06-18, 16 48 54.jpg" alt="" width="400" /> <img src="/Content/Images/uploaded/ADI XXV CdO 20.06.18.jpg" alt="" width="400" height="247" /></p>
<p> </p>
<p> </p>urn:store:1:blog:post:465https://www.myfamily.it/es/take-your-dog-to-work-day-2Take Your Dog to Work Day<p><img src="/Content/Images/uploaded/GIORNATA CANE UFFICIO ENG.png" alt="" width="500" height="500" /></p>
<p>Today, <strong>Take Your Dog to Work Day</strong> is celebrated. It is the annual opportunity to go to work with your own four-legged friend.<br /><br /></p>
<p><strong>When was this event born?</strong></p>
<p>This <strong>Take Your Dog to Work Day</strong> is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.</p>
<p>Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!</p>
<p>The slogan of this event is "<em><strong>More pets, less stress</strong></em>", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.<br /><br /></p>
<p><img src="/Content/Images/uploaded/JOOLIO UFFICIO 1B.jpg" alt="" width="850" height="503" /></p>
<p> </p>
<p>Let me introduce <strong>Joolio</strong> to you! He is the mascot of <strong>MyFamily</strong> that, day after day, works together with the employees. He takes care of testing <a href="https://www.myfamily.it/en/pet-tags">ID Tags</a> resistance and he always pays a meticulous attention to the movements of food in the company. <strong>Joolio</strong> is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.<br /><br /></p>
<p>And what do you think about the presence of dogs in the office? Let us know your opinion :)</p>urn:store:1:blog:post:459https://www.myfamily.it/es/4-external-parasites-of-the-dog-fleas-ticks-mosquitoes-and-phlebotomus-24 DOG'S EXTERNAL PARASITES: fleas, ticks, mosquitoes and phlebotomus<p><img src="/Content/Images/uploaded/4 parassiti esterni eng - Copy 1.png" alt="" width="500" height="500" /></p>
<p>The external parasites that most commonly affect our four-legged friends are<strong> fleas, ticks, mosquitoes and phlebotomus</strong>; obviously with some variables related to the area in which we live with our pet.</p>
<p>My goal, with this ARTICLE, is to provide the basic knowledge to best protect your dog from these "little animals" and to face them without panic.</p>
<p>We are all happier when spring comes, and our four-legged friend can finally enjoy more freedom; nevertheless we have to be careful and to know how to defend ourselves against the annoying parasites hiding behind these "warm and smiling" months.</p>
<p><br /><strong>What is a parasite?</strong></p>
<p>A parasite is an organism living in symbiosis with another one from which it benefits (<em>nourishment, protection</em>). Fleas, ticks, phlebotomists and mosquitoes are ematophagous parasites.</p>
<p>Their danger is related to the fact that these parasites, which feed on blood, through their bites can act as carrier of dangerous diseases for your 4-legged friend, some of which can even affect people (<em>zoonosis</em>).</p>
<p>For this reason it is important to have clear ideas on how to avoid unpleasant consequences. <br /><br /></p>
<p><strong>Fleas, what to know.</strong></p>
<p>It is a small parasite of dark brown color, with a body about 1-3 mm long, widespread throughout the world, which mainly chooses dogs and cats, only occasionally people.</p>
<ul>
<li>They are the best jumping insects, they have the ability to jump up to 200 times their body length.</li>
<li>You could find their feces throughout the fur of your dog as small black dots that if you put on a wet paper sheet will leave a dark red halo, as it is digested blood.</li>
<li>They haunt dog's bed, houses, kennels, flowerbeds, gardens ... and they are very resistant even in the absence of animals.</li>
<li>They are able to cause allergies and important itching.</li>
<li>They can carry intestinal verminoses, as if swallowed they are the vector of the canine tapeworm (<em>Dipylidium caninum</em>).</li>
</ul>
<p><br /><strong>How to realize that your dog is infested?</strong></p>
<p>You will notice that it has a lot of itching, it scratches and it is annoyed; it bites its legs, thighs and the area above the tail. It could experience real skin inflammation, hair loss, reddening due to the allergy caused by the saliva of the flea. A decisive test is the search for feces into the fur or for the flea itself.</p>
<p><br /><strong>Ticks</strong></p>
<p>They are hematophagous parasites, able to significantly increase their body size after their abundant blood meal, which can last even 10 days<br />there are two ticks types: the hard ticks (<em>those of the woods that we find more frequently on the dogs, fam. Ixodidae</em>) and the soft ones, typical of the pigeons (<em>fam. Argasidae)</em></p>
<ul>
<li>they haunt gardens, parks, woods...</li>
<li>they do not jump but they pass from one animal to another, quickly sticking to the fur with their saliva, if infected, they can transmit dangerous diseases, starting from 12-24 hours after the attack on the skin, such as:<br /><br /><em>ehrlichiosis</em><br /><em>piroplasmosis</em><br /><em>rickettsiosis</em><br /><em>anaplasmosis</em><br /><em>Lyme disease</em></li>
</ul>
<p>For this reason it is important to remove them as quickly as possible.</p>
<p><br /><strong>Important note: how to detach the tick?</strong></p>
<p>You will find many conflicting opinions on how to do so. The basic concept is that when you find a tick on your pet, it is important to remove it intact, including its head, to decrease the risk to transmit any disease with its saliva and to avoid a subsequent skin reaction.</p>
<p>My advice is to use tweezers, with which you will grasp the tick as close to the skin as possible, trying not to break it or crush it. At this point you can remove it with a slight rotation and eliminate it, only after burning it or immersing it into alcohol.</p>
<p>The tick in fact contains many eggs in its abdomen that, thanks to the burning or to the immersion, will not be released into the environment.<br />In the tick bite area, it could create a swelling that will disappear within a few days.</p>
<p><br /><strong>How to fight fleas and ticks?</strong></p>
<p>The best thing you can do is to prevent, treating your pets with the appropriate pesticide, given on a regular basis in the spring-autumn period. Then contact your veterinarian, possibly around March to carefully define the perfect program.</p>
<p>In winter, with low temperatures, these parasites theoretically should not be there, even if sometimes they can nest in the dog's beds, on the carpets ... so the treatment in this period must be evaluated in every specific case.</p>
<p>You must know that the eggs, containing new ticks, are released into the environment so in case your dog is infested, in addition to the treatment, it is good practice to disinfect the environment with the appropriate products to avoid the cycle to continue.</p>
<p><br /><strong>Mosquitoes and phlebotomus.</strong></p>
<ul>
<li>These insects feed on blood and they are present from April to October</li>
<li>they are particularly active in the evening and at night</li>
<li>mosquitoes are widespread everywhere, the phlebotomus more in the coastal areas of central and southern Italy, although in recent years they have also colonized flat and hilly regions of the north.</li>
</ul>
<p> </p>
<p><strong>Filaria, what is this?</strong></p>
<p>the mosquito bite can transmit to the dog an internal parasite, the filaria, which is established at cardiac and pulmonary level and if not discovered and treated early, leads the dog to death.</p>
<p>For this reason, in the infested areas it is essential to perform prophylaxis, using tablets or injections, as they are the only defense that you have to protect your pet. <br /><br /></p>
<p><strong>The symptoms.</strong></p>
<p>The symptoms that you will notice in case of illness, will be manifest only when the parasite have caused a cardiac and/or pulmonary damage such as to have altered the normal functioning of the organ. This is why in case of an incorrect prophylaxis, a simple blood test will allow you to discover early if your animal is positive to the disease. The veterinarian can then prescribe the appropriate treatment, before the organic damage becomes too serious and irreparable.</p>
<p><br /><strong>Lehismania what is it?</strong></p>
<ul>
<li>The phlebotomus is instead able to transmit, with its bite, the dreaded leishmania.</li>
<li>The leishmania is the third most prevalent disease in the world transmitted by vectors.</li>
<li>Unlike the filariasis, from this disease the dog does not recover; it is controlled by pharmacological therapy but ultimately leads to death.</li>
<li>This disease can also affect people (<em>zoonoses</em>) but always through the puncture of the infected insect; remember that dog-people transmission can not take place.</li>
</ul>
<p><br /><strong>What symptoms can be mainly noticed?</strong></p>
<ul>
<li>enlarged lymph nodes</li>
<li>eye problems</li>
<li>skin problems</li>
<li>nasal bleeding</li>
<li>kidney problems</li>
<li>slimming</li>
<li>tiredness</li>
</ul>
<p> </p>
<p>The advice I would like to give you, is to avoid or limit the bites of these insects as much as possible, through the regular use of appropriate pesticides (<em>tablets, sprays, repellents, spot-on, collars ...</em>) providing to your faithful friend an effective coverage throughout the spring-summer season. If you want to know more about pesticides treatment,<a href="https://www.myfamily.it/es/pesticides-how-to-make-the-right-choice-2"> read here</a>!</p>
<p><br />PREVENTION IS ALWAYS BETTER THAN CURE!</p>
<p> </p>
<p>Eleonora Bosoni</p>
<p>Dr. in Veterinary Medicine</p>
<p> </p>
<p> </p>urn:store:1:blog:post:446https://www.myfamily.it/es/first-steps-to-deal-with-the-facebook-page-of-your-pet-store-3First steps to deal with the Facebook page of your Pet Store<p dir="ltr"><img src="/Content/Images/uploaded/PAGINA PET STORE ENG.png" alt="" width="500" height="500" /></p>
<p dir="ltr">If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.</p>
<p dir="ltr">The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.</p>
<p dir="ltr">It seems easy, doesn't it?</p>
<p dir="ltr">Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.</p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>Explain who you are and differentiate yourself</strong></p>
<p dir="ltr">It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.</p>
<p dir="ltr"><img src="https://lh3.googleusercontent.com/i3gN2owyHOdRSQksNP7fyHlHpYHeGhkijdA-65V1lBsro_oWGJ2a7HfArU5549DSCHn5gfBs9IfEHuiU0ucGqJmrj_C0OuPhjDVYmO8FPX0A9Vwa5ta7O0qofUPL4SOGESUFemTB" alt="" width="602" height="335" /></p>
<p dir="ltr"> </p>
<p> </p>
<p dir="ltr"><strong>Content: what and how.</strong></p>
<p dir="ltr">Now you have a page which is complete and ready to be used. A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.</p>
<p dir="ltr"><strong>Short:</strong> Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.</p>
<p dir="ltr">Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.</p>
<p dir="ltr"><strong>Interesting information:</strong> sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else. If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.</p>
<p dir="ltr"><strong>Interaction:</strong> This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.</p>
<p dir="ltr"><strong>Tone:</strong> The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.</p>
<p dir="ltr"><strong>Picture:</strong> Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.</p>
<p dir="ltr"><strong>Video:</strong> it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.</p>
<p dir="ltr"><strong>Hashtags</strong>: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be <em>#nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.</em></p>
<p dir="ltr"><img src="https://lh6.googleusercontent.com/x6Nkx4b7AWJQBAWzN1wW7kCZ6IjyzaUsZOLMK7vOVEVDo6jP3AGEjZtMbcgelpVtRQIsCgqOqHwKPlS7sm24LS5CljvWbJL84KcyRowUAoeYT1NNntwPPZoy9wZ2f34qd2HjN5NZ" alt="" width="602" height="335" /></p>
<p> </p>
<p> </p>
<p dir="ltr"><strong>Posts: how many and when.</strong></p>
<p dir="ltr">The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.</p>
<p dir="ltr"><img src="https://lh3.googleusercontent.com/Wedu5jDmvKFSdwdznOvROjlr0gkW3mUi-b25SV1SaoR1kXoJ_P_UETONPcWyC59GAQ2OEgFQFVok6c5uhyrkZKoXtfO_Tm_hH-wsqCM3MpPJo4WdigtQBqNEOBrPH_36RKnQmp0X" alt="" width="602" height="183" /></p>
<p> </p>
<p dir="ltr"><strong>Little, but often and assiduously:</strong> The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.</p>
<p dir="ltr">According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.</p>
<p dir="ltr"><strong>At the right time:</strong> Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.</p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>Call-to-action</strong></p>
<p dir="ltr">Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.</p>
<p dir="ltr"><img src="https://lh6.googleusercontent.com/9H5IV4v45K9fUrfPfMvOq2moMP4COfV9AH9uzIPrZSCYfwtyIq79ReRppmbdJD5V_i4dLSz3nAEjVtruHWSfRReHDojzN_9NvB2gDkzDTskMHRCaomZquQktQuKcRUUkkhH7kcxJ" alt="" width="602" height="183" /></p>
<p> </p>
<p> </p>
<p dir="ltr"><strong>Paid promotion</strong></p>
<p dir="ltr">All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).</p>
<p dir="ltr">Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new <a href="https://www.myfamily.it/en/techla-1">Techla machine</a> for the immediate engraving of pets ID tags.</p>
<p dir="ltr">What will you do?</p>
<p dir="ltr">Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).</p>
<p dir="ltr">After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.</p>
<p dir="ltr"><img src="https://lh6.googleusercontent.com/jaf6mnskTns2RnYqAaC4I0Veqjzr0BR5ghUO59pIQ3c1DqHIvy6x5wTDNpXpj7z5VFh7JLJ0bS-NvffQtGJ7AB5KNkMFerQreyBMW07SBAhdW_8japlUViFR28xBq2HE-BKDyRU3" alt="" width="426" height="249" /></p>
<p> </p>
<p dir="ltr">As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: <em>pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.</em></p>
<p dir="ltr"><img src="https://lh4.googleusercontent.com/PVD4muHPjTABwx3UafVm-wLsPvwiB5ZUvffW09XdDNQKGaN_RSG95mkKxHUwY_fH8fKr03fvv8VDBie24_bWWljweXT-kgu63AnQQIw38IhubRJlawjwLxIh7gGuS4JIIsPosWpt" alt="" width="427" height="124" /></p>
<p dir="ltr"><strong>And now?</strong></p>
<p dir="ltr">What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.</p>
<p dir="ltr">If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)</p>
<p> </p>urn:store:1:blog:post:445https://www.myfamily.it/es/what-you-need-to-know-to-go-on-holiday-abroad-with-your-dogWHAT YOU NEED TO KNOW TO GO ON HOLIDAY ABROAD WITH YOUR DOG<p><img src="/Content/Images/uploaded/vacanze cane eng.png" alt="" width="500" height="500" /></p>
<p>Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.</p>
<p><br /><strong>The passport</strong><br />The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:</p>
<ul>
<li>the animal has a microchip or a readable tattoo done before 2011;</li>
<li>has been registered in the Canine Registry;</li>
<li>the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. </li>
</ul>
<p>The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).</p>
<p><br /><strong>Rabies vaccination</strong></p>
<p>Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.</p>
<p>From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.</p>
<p>Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow. <br />For the ones travelling to Italy, for example, no exception is allowed.</p>
<p>With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.</p>
<p>Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE. <br />(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )</p>
<p>Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.</p>
<p><br /><strong>Necessary documents</strong></p>
<p>If your trip is to a <strong>EU country</strong>, your pet will need:</p>
<ul>
<li> European passport</li>
<li> Certificate of good health issued by a veterinarian</li>
<li> Valid anti-rabies vaccination. </li>
</ul>
<p>If your trip is to an <strong>EXTRA EU country</strong>, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.</p>
<p>An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.</p>
<p><br /><strong>Two other important tips concern: </strong></p>
<p>• <strong>INSURANCE</strong>, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous</p>
<p>• the obligation to have an<strong> IDENTIFICATION TAG</strong> as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.</p>
<p>Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!</p>
<p>And remember that the maximum number of animals that you can carry is 5!</p>
<p><br /><strong>Which means of transport?</strong></p>
<p>You will also need to evaluate the vehicle you will travel on.</p>
<p>• If you choose <strong>the plane</strong>, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.<br />Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.<br />If the flight includes a stopover, take some information on eventual rule to respect.</p>
<p>• If you choose <strong>the train</strong>, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.</p>
<p> • If you choose <strong>the ferry</strong>, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.</p>
<p>• If you <strong>travel by car</strong>, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!</p>
<p>Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.</p>
<p>At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.</p>
<p>I hope you found this information clear and useful ... see you next time and enjoy your holiday!</p>
<p> </p>
<p>Eleonora Bosoni</p>
<p>Dr. in Veterinary Medicine</p>
<p> </p>
<p> </p>urn:store:1:blog:post:439https://www.myfamily.it/es/entervista-a-cristina-fogliettiEntervista a Cristina Foglietti<p><img src="/Content/Images/uploaded/SPA.png" alt="" width="500" height="500" /></p>
<p>Tuvimos el placer de tener un intercambio de ideas con Cristina Foglietti de Giulius, marca de la empresa Demas Srl. Durante la conversación hemos recogido unas impresiones importantes sobre el mundo de las mascotas. Este testimonio llega de uno de los actores más importantes de la zona de Roma e italiana y ésto lo hace aún más atractivo para todos los operadores del sector. Espero que también para ti, que estás leyendo en este momento, sea importante la información publicada en la entrevista que sigue. iFeliz lectura!</p>
<p>Perfil de vuestra realidad, para entregar al lector el contexto en el que se sitúa:<br />Nombre del letrero: Giulius<br />Activo de: 2003<br />Superficie de la tienda: 3.000 m2 (Gregna Sant’Andrea); 2.000 m2 (Saxa<br />Rubra); 400 m2 (Testa di Lepre); 200 m2 (Via dei Colli Portuensi) – Próxima apertura<br />Superficie total de las tiendas: 5.600 m2<br />Negocio: 12,950 MLN de euros<br />Número de empleados: 40 empleados, de los cuales 7 farmacéuticos<br />Oferta comercial: 18.000 referencias de estante + servicio de parafarmacia<br />Página Web con 6.000 referencias.</p>
<p>D: Muchos de los mercados en los que actúan las actividades comerciales sufrieron una reducción. A pesar de que dicen los analistas financieros, ¿en qué situación os encontráis? Además, ¿cuáles tendencias de esta industria y cuáles cambios de actitud de los consumidores destacáis?</p>
<p>R: "Hemos sufrido también nosotros de esta disminución, pero nos ha estimulado a desarrollar iniciativas para atraer a nuevos clientes hacia nuestros puntos de venta.<br />Las iniciativas de mayor éxito son las que implican activamente a nuestros clientes. "Te presento a una raza" es un formato en el que un entrenador profesional presenta, en el punto de venta, una raza a los participantes. El objetivo, sin duda, es de divulgación y cada edición encuentra un éxito que llega también de la promoción a través de las redes sociales. También las iniciativas durante el periodo navideño, como el "truccabimbi" (maquillaje para niños), siempre tienen un cierto éxito.</p>
<p>El consumidor es cada vez más orientado al mercado electrónico y probablemente será así en el futuro también. Para nosotros el canal de distribución en línea es complementario, porque creemos que la experiencia de compra en la tienda física siempre tendrá un valor añadido. Nuestra página web www.giuliuspetshop.it preve un surtido más pequeño en comparación con lo disponible en las tiendas, también por razón de complejidad de gestión que crece con el número de referencias.</p>
<p>D: ¿Cuáles son los elementos que caracterizan a Giulius y cuáles son los pasos estratégicos que preveis para los próximos años?</p>
<p>R: El momento de compra en nuestro punto de venta pretende ser una verdadera experiencia emocional. Al servicio de este objetivo nos dirigimos a superficies vastas, con una variedad importante de elementos y trabajando a una búsqueda continúa de productos que representen una novedad a los ojos del consumidor. Además, la profesionalidad y la pasión que caracteriza a nuestros empleados son un elemento llave para satisfacer a los clientes que nos visitan. MyFamily hizo su parte, en este sentido. De hecho, para que la experiencia en el punto de venta fuera aún más rica y gracias a la colaboración con vuestra realidad, en el punto de venta de Saxa Rubra hemos establecido una pared de alrededor 4 metros para acoger a 2.000 chapas: el impacto visual de esta presentación es de verdad excepcional a los ojos del visitante.</p>
<p>D: ¿Cómo habéis conocido a MyFamily y cuáles son los beneficios en los que puede contar la empresa que produce Las Chapas?</p>
<p>R: Entre MyFamily y nosotros se ha establecido inmediatamente una relación de colaboración. Esta cooperación permitió a ambos de alcanzar objetivos positivos y satisfactorios, hemos logrado realizar por cada punto de venta un equipamiento casi personalizado que valoriza el producto al máximo. Los artículos de MyFamily son únicos y simples al mismo tiempo. El vasto surtido permite satisfacer cada exigencia del consumidor y las chapas que representan las razas dan al cliente la idea de poseer un artículo único y personal para su amigo de 4 patas.</p>
<p>D: Si quisiera dar un consejo a los dueños de tiendas independientes, ¿qué les diría?</p>
<p>R:"El consejo estratégico que quiero dar es de concentrarse sobre los servicios de valor añadido, que entregan utilidad al consumidor y son típicos de las tiendas "de proximidad". Concentrarse unicamente sobre los alimentos puede ser restrictivo, mientras el mundo de los accesorios es el que ofrece mayores garantías en términos de satisfacción y fidelización de clientes.</p>
<p>¿Te gustaría dejar tu testimonio? Escribe un correo a marketing@myfamily.it</p>urn:store:1:blog:post:431https://www.myfamily.it/es/superzoo-2018-las-vegas-nos-esta-esperandoSuperzoo 2018, ¡Las Vegas nos está esperando!<p><img src="/Content/Images/uploaded/FIERA LAS VEGAS.png" alt="" width="500" height="500" /></p>
<p>La feria Superzoo de Las Vegas representa uno de los acontecimientos más importantes del año que los profesionales del sector no pueden perder. En esta feria encontrarán las tendencias e intuiciones del sector y las mejores empresas capaces de desarrollar un negocio único y de vanguardia. Es la más grande feria de América del Norte, con 1000 exhibidores y 10.000 visitadores previstos. Por esta razón la MyFamily Inc., nuestra sede americana, está orgullosa de atender a este evento en el espacio 3213. Este evento presenta todos los últimos productos del sector de mascotas, así como las mejores competencias y profundizaciones necesarias a montar las actividades de los sectores de venta al por menor, peluquería, bienestar animal y veterinario. Superzoo pone en relación productores y proveedores de nicho para construir realidades comerciales sólidas. Después del gran éxito de Interzoo en Núremberg, estamos impacientes de presentar todas nuestras novedades, únicas desde el punto de vista tanto estético como calitativo, incluso en Las Vegas.</p>urn:store:1:blog:post:422https://www.myfamily.it/es/interzoo-2018-unmissable-novelties-branded-myfamily-2Interzoo 2018, unmissable novelties branded MyFamily<p><img style="float: left;" src="/Content/Images/uploaded/INTERZOO 2018.png" alt="" width="500" height="500" /></p>
<p>Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry. </p>
<p>MyFamily will attend this event with a lot of novelties. <br />The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. </p>
<p>The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.</p>
<p>During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums. They will have various applications...they can even become beautiful magnets! </p>
<p>Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. </p>
<p>MyFamily staff will welcome you with great pleasure.</p>urn:store:1:blog:post:416https://www.myfamily.it/es/la-importancia-de-la-personalizacion-en-el-sector-de-productos-para-mascotasLA IMPORTANCIA DE LA PERSONALIZACIÓN EN EL SECTOR DE PRODUCTOS PARA MASCOTAS<p><img src="/Content/Images/uploaded/SPA-importanza della personalizzazione della medaglietta.png" alt="" width="500" height="500" /></p>
<p>Empecemos por la antropología. Existe una razón ancestral, como fuera un instinto, por la que todos los seres humanos desean dejar una impronta en su existencia.</p>
<p>De hecho, testimonian esta exigencia, que nos acerca a nuestros predecesores, los graffitis descubiertos por los arqueólogos. Se trata, por la mayoría, de grabados sobre metal o piedra. Con estos grabados personalizados, los hombres de la prehistoria comunicaban con sus coetáneos y sus descendientes.</p>
<p>A partir de esta hipótesis (es decir, la importancia para todos de dejar una impronta), y considerándola válida, se comprende el fácil desarrollo de la industria de la personalización.</p>
<p>Muchísimas empresas se han desarrollado alrededor de objetos o gadgets personalizados de diversos materiales, utilizo y forma y, por eso, este mercado se puede considerar muy concreto como concreta es la necesidad de ese mercado mismo.</p>
<p>Nuestra empresa, especializada en la personalización de las placas identificativas para mascotas – en particular – y de llaveros y dijes – más en general –, representa una confirmación.</p>
<p>Evaluando el tema de la personalización desde el punto de vista del sector de los productos para mascotas, se te podría ocurrir una pregunta: “¿Cómo puedo traer beneficio de esto?”. La respuesta es: personalizar todo y a toda costa.</p>
<p>Puedes trabajar sobre la personalización en 3 diferentes ámbitos:</p>
<p>Productos</p>
<p>Una tendencia que en los últimos años acerca a muchos empresarios (según una investigación de ZooMark y Assalco) es concentrarse en la venta de accesorios en lugar de piensos. En mi opinión sería mejor tratar pocos productos con muchas variantes (profundidad de catálogo) en lugar de muchos productos con pocas variantes (largueza de catálogo). De esta forma el cliente encuentra más fácilmente el producto que satisface sus preferencias (color adapto a su mascota y, por ejemplo, al abrigo). Se tendría que combinar la personalización en el punto de venta con esta profundidad de catálogo.</p>
<p>En el caso de nuestros clientes, por ejemplo, hemos destacado que la inmediata personalización de la placa identificativa, si comparada con la personalización sucesiva al pedido hecho al negociante, incrementa las ventas. Poder personalizar un accesorio de inmediato, por lo tanto, aumenta las ventas y fideliza al cliente. Cuando puedas, por esta razón, elige productos que te den acceso a esta oportunidad de beneficio.</p>
<p>Servicios</p>
<p>Otra tendencia entre tus colegas está representada por los servicios personalizados: sobre todo cuidado de mascotas y peluquerías caninas. Estos servicios son, para quien los lleva a cabo, una cruz y una alegría, al mismo tiempo.</p>
<p>Personalizar un servicio es muy simple, si efectuado para pocos clientes. Si aumentan los clientes es importante que se continúe a mantener el beneficio económico. Los servicios se tienen que desarrollar considerando siempre quien es el cliente objetivo del servicio. ¿Tiene sentido ofrecer un servicio de consultoría alimentar a un cliente que ya tiene 4 animales? Y, ¿hasta dónde es conveniente entregar a domicilio? Será necesario reflexionar sobre estos puntos antes de ofrecer un cualquier servicio a los clientes.</p>
<p>Experiencia de compra</p>
<p>Es habitual que los baristas recuerden las bebidas preferidas por sus clientes habituales. Nos damos cuenta de esto en Italia cuando, esperando nuestro café en la barra, escuchamos al barista saludar el señor Rossi y decir ¿Lo habitual? El barista está de hecho personalizando la “experiencia de compra” de su cliente. Las empresas, normalmente, para desarrollar esta iniciativa se dotan de específicos software (llamados CRM, Customer Relationship Management) que adquieren más importancia al aumentar el número de clientes. Puedes encontrar muchos CRM gratuitos, incluso en la red. El CRM te permite personalizar la experiencia de compra de tu cliente, tomando nota del nombre de su mascota, sus alimentos preferidos, su última compra. Organizando las informaciones con precisión, podrás agrupar los clientes y descubrir los que necesitan ser desarrollados y los que necesitan, en cambio, una actividad específica. Puedes obtener los datos de tus clientes en muchas maneras. La más difusa en los últimos años es la tarjeta de socio; sin embargo existen muchas más.</p>
<p>El tema de la personalización es un tema que todos los que se relacionan con el consumidor final tendrían que atesorar. La personalización de los productos presupone la selección de los proveedores que se comprometen con este “hábito de consumo”. Por lo que concierne los servicios personalizados, en cambio, es necesario tener cuidado de que no se transformen en un búmeran (bajo el perfil empresarial).</p>
<p>Conclusión</p>
<p>Gracias a la personalización, se permite al cliente dejar su impronta peculiar e inigualable que pueda destacar con gratificación su unicidad.</p>urn:store:1:blog:post:407https://www.myfamily.it/es/iberzoo-2018-3IBERZOO 2018<p> </p>
<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/IBERZOO 2018.png" alt="" width="500" height="500" /><span style="font-size: medium;">From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.</span></p>
<p><span style="font-size: medium;">The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.</span></p>
<p><span style="font-size: medium;">MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.</span><br /><span style="font-size: medium;">The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.</span></p>urn:store:1:blog:post:400https://www.myfamily.it/es/global-pet-expo-orlando-2018-2Global Pet Expo – Orlando 2018<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/GLOBAL USA.png" alt="" width="500" height="500" /><span style="font-size: medium;">Desde 21 hasta 23 de marzo MyFamily atenderá Global Pet Expo en Orlando, la más grande feria en el mundo dedicada exclusivamente a revendedores, distribuidores y profesionales del sector de productos para animales de compañía.</span></p>
<p><span style="font-size: medium;">En 2017 han atendido este evento 1.130 exhibidores y hubo unos 3.437 espacios.</span></p>
<p><span style="font-size: medium;">Cada edición, las empresas tienen la oportunidad de pre-estrenar los nuevos productos; en 2017 se lanzaron 3.000 productos a un público de 7.000 profesionales del sector.</span></p>
<p><span style="font-size: medium;">El evento tendrá lugar en la misma ciudad de la sede de MyFamily USA y es un gran orgullo para nosotros estar presentes con todas nuestras fantásticas novedades! </span></p>urn:store:1:blog:post:396https://www.myfamily.it/es/4-consejos-para-aumentar-las-ventas-de-tu-tienda-para-animales4 consejos para aumentar las ventas de tu tienda para animales<p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.myfamily.it/Content/Images/uploaded/business-3080799_1280_515517121.png" alt="" width="804" height="500" /><span style="font-size: medium;">Si estás buscando métodos eficaces para aumentar las ventas en tu tienda para animales, lee este artículo</span></p>
<p style="text-align: justify;"><span style="font-size: medium;">cuyas ideas derivan de la experiencia con miles de negociantes del sector. Somos expertos de Pet y</span><br /><span style="font-size: medium;">conocemos bien las dinámicas comerciales y los clientes de este mercado.</span><br /><span style="font-size: medium;">Este artículo quiere darte unos estímulos, unas inspiraciones sobre cómo mejorar los ingresos de tu tienda</span><br /><span style="font-size: medium;">para animales y “sus colegas”, aunque no pueda aumentar de un día para otro las visitas de nuevos</span><br /><span style="font-size: medium;">clientes. Es cierto que unas simples sugerencias comerciales para el mundo del Pet, así como para todas las</span><br /><span style="font-size: medium;">otras categorías mercadológicas, pueden ser una ayuda eficaz si seguidas con método y perseverancia.</span></p>
<p style="text-align: justify;"><span style="font-size: medium;"><strong>Consejo 1: colabora con tus compañeros.</strong></span><br /><span style="font-size: medium;">¿Hay otras tiendas que atienden a nuestros amigos Animales en tu barrio? Para lograr incrementar el “Walk</span><br /><span style="font-size: medium;">In” (es decir el número de personas que visitan a tu tienda), intenta cooperar con los dueños de las otras</span><br /><span style="font-size: medium;">tiendas para animales. Piensa en las peluquerías caninas, los veterinarios o en otras actividades que se</span><br /><span style="font-size: medium;">dirigen a tus mismos clientes. Puedes invitarles a visitar tu tienda, haciendo que este evento sea una</span><br /><span style="font-size: medium;">ocasión agradable. Para tener éxito, concéntrate en lo que pueda interesarles. Piensa en sus intereses</span><br /><span style="font-size: medium;">antes que en los tuyos. Esta táctica te ayudará a conquistar a nuevos clientes.</span></p>
<p style="text-align: justify;"><span style="font-size: medium;"><strong>Consejo 2: concéntrate en lo que desean los clientes.</strong></span><br /><span style="font-size: medium;">Los clientes son cada día más exigentes y ganar su atención es un desafío que tienes que vencer.</span><br /><span style="font-size: medium;">Esto es cierto tanto para quien está en el sector del Pet como para quien trabaja en cualquier otro sector.</span><br /><span style="font-size: medium;">En este caso, tienes que pensar en quién es el cliente. ¿Es el dueño de la mascota o es la mascota misma?</span><br /><span style="font-size: medium;">¿Son ambos? Y ¿Cuáles son sus reales exigencias?</span><br /><span style="font-size: medium;">Reflexionando sobre esto, orientarás el nivel del servicio hacia las reales necesidades y los reales deseos del</span><br /><span style="font-size: medium;">comprador. Podrías predisponer una zona de tu tienda donde ofrecer una prueba de pienso para los</span><br /><span style="font-size: medium;">amigos de 4 patas o encontrar una idea que satisfaga tanto a los dueños cuanto a las mascotas. Esta táctica</span><br /><span style="font-size: medium;">te ayudará a fidelizar a tus clientes, a verles volver más a menudo y a evitar que los competidores les</span><br /><span style="font-size: medium;">atraigan hacia ellos.</span></p>
<p style="text-align: justify;"><span style="font-size: medium;"><strong>Consejo 3: Convierte tu tienda en una tienda “social”.</strong></span><br /><span style="font-size: medium;">El mundo se ha convertido en “social”. Todo lo relacionado con los productos y servicios de mayor éxito</span><br /><span style="font-size: medium;">gravita alrededor de las relativas comunidades en línea. Ya no es moda o tendencia sino una verdadera</span><br /><span style="font-size: medium;">actitud social a las que se ha podido acceder gracias a Internet.</span><br /><span style="font-size: medium;">Escuchando a los clientes o leyendo sus solicitudes, comentarios y quejas te darás cuenta de que todo</span><br /><span style="font-size: medium;">puede agruparse en temas. Podrás publicar los mismos temas en tu blog o en Facebook para que alguien</span><br /><span style="font-size: medium;">pueda a su vez compartirlos.</span><br /><span style="font-size: medium;">Si sabrás aplicar esta táctica, favorecerás la popularidad de tu marca, creando la “Brand Awarness”.</span></p>
<p style="text-align: justify;"><span style="font-size: medium;"><strong>Consejo 4: conoce a tus clientes mejor que puedas.</strong></span><br /><span style="font-size: medium;">¿Cuánto es importante tu nombre para ti? Ser llamados por nombre es algo muy gratificante para todos.</span><br /><span style="font-size: medium;">Piensa en la elección del nombre para nuestras mascotas, es un momento de placer y satisfacción.</span><br /><span style="font-size: medium;">Trabajar diligentemente para recoger toda la información sobre tus clientes tiene la misma finalidad:</span><br /><span style="font-size: medium;">gratificar propio a tus clientes.</span><br /><span style="font-size: medium;">Para poder recoger y manejar la información obtenida, necesitas organizarte. Si no estás acostumbrado a</span><br /><span style="font-size: medium;">utilizar el ordenador, utiliza un papel y un bolígrafo.</span><br /><span style="font-size: medium;">Si prefieres utilizar los soportes informáticos, podrás trabajar con los programas de gestión clientes (CRM,</span><br /><span style="font-size: medium;">es decir Customer Relationship Management).</span></p>
<p style="text-align: justify;"><span style="font-size: medium;">Los soportes informáticos tienen la ventaja de gestionar muchos datos que se pueden luego fácilmente</span><br /><span style="font-size: medium;">investigar.</span><br /><span style="font-size: medium;">Cuando pondrás en práctica esta actividad, ten en cuenta quién es tu cliente: vuelve a leer el punto 2 para</span><br /><span style="font-size: medium;">recoger la información importante y utilizarla de la mejor manera.</span><br /><span style="font-size: medium;">Si lograrás manejar de forma eficaz la relación con tus clientes, obtendrás que se fidelicen y que nuevos</span><br /><span style="font-size: medium;">clientes visiten tu tienda gracias a las recomendaciones.</span><br /><span style="font-size: medium;">Finalmente, una gestión más consciente de tus clientes, te permite organizarles en subgrupos con</span><br /><span style="font-size: medium;">necesidades específicas que pueden ser mejor satisfechas. Por ejemplo, los clientes que poseen perros de</span><br /><span style="font-size: medium;">tamaño pequeño estarán interesados en servicios diferentes de los que poseen un gato (¿tiene sentido</span><br /><span style="font-size: medium;">ofrecer el servicio de prueba de pienso a los gatos? Es raro que los gatos visiten el punto de venta con los</span><br /><span style="font-size: medium;">dueños).</span></p>
<p style="text-align: justify;"><span style="font-size: medium;"><strong>Conclusión: la receta mágica es la tuya.</strong></span><br /><span style="font-size: medium;">Los consejos de este artículo son de carácter general y la verdad es que no existe la receta mágica para</span><br /><span style="font-size: medium;">tener una tienda exitosa para animales. Lo importante son las actitudes diarias que deben tener en cuenta</span><br /><span style="font-size: medium;">lo indicado en este artículo.</span><br /><span style="font-size: medium;">Como última sugerencia, puedes preguntarte cómo te pones frente a estos 4 consejos e intentar hacerlos</span><br /><span style="font-size: medium;">tuyos con perseverancia.</span></p>
<p style="text-align: justify;"><span style="font-size: medium;">Tener una <a href="https://www.myfamily.it/es/maquinas-grabado">máquina de grabado</a> en tu tienda te ayuda a satisfacer cada vez más clientes y a fidelizarles.</span></p>urn:store:1:blog:post:389https://www.myfamily.it/es/global-pet-forum-2018-sponsored-by-myfamily-4GLOBAL PET FORUM 2018 SPONSORED BY MYFAMILY<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/GLOBAL VENEZIA.png" alt="" width="500" height="500" /><span style="font-size: medium;">The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.</span></p>
<p><span style="font-size: medium;">MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.</span></p>
<p><span style="font-size: medium;">During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.</span></p>
<p><span style="font-size: medium;">We are always careful to the details and we have been proud to produce a special tag for all Forum participants.</span></p>
<p><span style="font-size: medium;">Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.</span></p>
<p><span style="font-size: medium;">As official sponsor we are in many pages of the Pets International magazine.</span></p>
<p><span style="font-size: medium;">By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.</span></p>urn:store:1:blog:post:382https://www.myfamily.it/es/cips-shangai-2017-3CIPS - SHANGHAI 2017<p> </p>
<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/Blog/FIERA CIPS.png" alt="" width="500" height="500" /></p>
<p><span style="font-size: medium;">The Asian Pet Market is growing more and more, offering new opportunities to several international traders.</span></p>
<p><span style="font-size: medium;">MyFamily will attend the CIPS fair of Shanghai, the greatest Asian exposure of Pet and Aquarius products.</span></p>
<p><span style="font-size: medium;">CIPS is one of the more aspired events for pet articles producers and It will see the main distributors and supplies of the world.</span></p>
<p><span style="font-size: medium;">MyFamily will show innovations about Its ID tags and engraving systems Techla and Techla XL inside the “Made in Italy” pavilion; the protagonists will be products characterized by care, beauty and attention to particular no toxic materials.</span></p>
<p><span style="font-size: medium;">CIPS will be therefore an innovative and dynamic event, it is focused on pets, that are always more often a very important part of families of the whole world.</span></p>urn:store:1:blog:post:376https://www.myfamily.it/es/dibevo-trade-fair-2017-3DIBEVO TRADE FAIR 2017<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/FIERA-OLANDA.png" alt="" width="500" height="500" /></p>
<p><span style="font-size: medium;"><strong>Dibevo is the exclusive Fair for the Dutch pet industry, attended by the principal retailers and manufacturers of the best pet products.</strong></span></p>
<p><span style="font-size: medium;"><strong>This year the fair will be held on 8th and 9th of October in the Dutch city of Rijswijk.</strong></span></p>
<p><span style="font-size: medium;"><strong>The principal aim of this event is to deal with the new animals lovers’ behaviors to always develop new projects that can attract their attention.</strong></span></p>
<p><span style="font-size: medium;"><strong>Dibevo is the best occasion to make business in an amusing and stimulating atmosphere and MyFamily won't lose the opportunity to show its products and all the new projects.</strong></span></p>urn:store:1:blog:post:370https://www.myfamily.it/es/pats-show-2017-3PATS SHOW 2017<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/FIERA-PATS-SHOW-min.png" alt="" width="500" height="500" /></p>
<p><span style="font-size: large;">Every year in England it takes place the PATS show, the best national event for the Pet industry.</span></p>
<p><span style="font-size: large;">All the best Pet companies meet there to show their products.</span></p>
<p><span style="font-size: large;">This year the event will be held from 24th to 25th September in the city of Telford.</span></p>
<p><span style="font-size: large;">Every edition of this show is a great success, more than 100 new products are shown every year to both companies and pet stores.</span></p>
<p><span style="font-size: large;">Pats show is the “MUST” event that pet traders cannot miss if they want to stay up-to-date on all the last innovations of the pet industry.</span></p>
<p><span style="font-size: large;">MyFamily will attend Pats show with a great booth to show all our news about our ID tags which are famous all over the world; we will also introduce the innovative Techla engraving machine, that will allow the visitors to engrave on the spot their customized ID tag.</span></p>urn:store:1:blog:post:365https://www.myfamily.it/es/16th-international-pet-fair-316TH INTERNATIONAL PET FAIR<p><span style="font-size: large;"><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/FIERA-POLONIA-min.png" alt="" width="500" height="500" />MyFamily participation to fairs never stop.</span></p>
<p><span style="font-size: large;">From 15<sup>th</sup> to 17<sup>th</sup> September MyFamily will attend the sixteenth edition of the International Pet Fair that will be held in the city of Lodz in Poland.</span></p>
<p><span style="font-size: large;">It will be a B2B event, which gives the possibility to meet professionals of the pet commerce and be up to date on the last innovations and technologies.</span></p>
<p><span style="font-size: large;">In 2015 took part to this show more than thousand retailers and producers of the pet sector.</span></p>
<p><span style="font-size: large;">In this fair we will have the opportunity to meet clients and producers of the pet poland market.</span></p>
<p><span style="font-size: large;">Show our products in these contexts is always a great moment of interaction and growth</span></p>urn:store:1:blog:post:358https://www.myfamily.it/es/malta-trade-fair-2017-3MALTA TRADE FAIR 2017<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/FIERA-MALTAminime.png" alt="" width="500" height="500" /></p>
<p><span style="font-size: large;">From 22/06 to 02/07 it will take place the sixtieth edition of Malta Trade Fair.</span></p>
<p><span style="font-size: large;">This fair will propose to the attendees various products from different industries, for this reason it will attract a vast international public.</span></p>
<p><span style="font-size: large;">MyFamily cannot miss it and it will be present with its colored collections of pet ID tags, characterized by the Made in Italy beauty and quality.</span></p>urn:store:1:blog:post:351https://www.myfamily.it/es/superzoo-las-vegas-2017-4SUPERZOO LAS VEGAS 2017<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/FIERA-LAS-VEGASminime.png" alt="" width="500" height="500" /> </p>
<p><span style="font-size: large;">SuperZoo is the biggest annual pet exhibition of the North America; Pet Association has been organizing it since 1950.</span></p>
<p><span style="font-size: large;">Each year it represents a big event that gives the opportunity to meet new customers and suppliers and allows the attendees to be updated thanks to the several courses held by the industry experts.</span></p>
<p><span style="font-size: large;">The new American company MyFamily Inc will be at the Mandalay Bay Convention Center in Las Vegas to attend this important event and introduce all the MADE IN ITALY collections of tags and the exclusive Techla machine with its new customization technology.</span></p>urn:store:1:blog:post:343https://www.myfamily.it/es/zoomark-bologna-2017-3ZOOMARK BOLOGNA 2017<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/NEWS ZOOMARK.png" alt="" width="507" height="510" /><span style="font-size: medium;">Zoomark International is the exclusive Italian trade event for pet business, the second most important European exhibition.</span></p>
<p><span style="font-size: medium;">Zoomark 2017 promises to be a record edition. In 2015, 615 exhibitors from 35 foreign countries and 22.299 buyers from all over the world attended the exposition.</span></p>
<p><span style="font-size: medium;">This year, thanks to new pavilion 14 in addition to the four ones of the previous editions, the total area of the event will be 50.000 square meters.</span></p>
<p><span style="font-size: medium;">Together with MyFamily, manufacturers and distributors of pet food, care and comfort products, service suppliers, trade associations and publishers’ companies are taking part in Zoomark International 2017.</span></p>
<p><span style="font-size: medium;">MyFamily attends Zoomark International with some important and innovative news. The study of new materials and the research into new technologies are the aim of the company, always looking for quality and design for its made in Italy products.</span></p>
<p><span style="font-size: medium;">Discover all MyFamily news at booth A55.B56, Pavilion 22.</span></p>urn:store:1:blog:post:340https://www.myfamily.it/es/kopet-korea-2017-7KOPET, Korea 2017<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/KOPET NEWS.jpg" alt="" width="425" height="425" /><span style="font-size: medium;">From 24th to 26th March My Family will participate to the KOPET spring edition in Korea.</span></p>
<p><span style="font-size: medium;">The best pet distributors and producers of the pet industry will be attending the event, as well.</span></p>
<p><span style="font-size: medium;">Pet lovers from all over the world will have the possibility to visit, among many booths, our wide range of Made in Italy ID tags.</span></p>
<p><span style="font-size: medium;">They will have also the advantage of immediately customizing the purchased tag thanks to the technology of our engraving machine “Techla”, entirely designed by My Family.</span></p>urn:store:1:blog:post:331https://www.myfamily.it/es/iberzoo-propet-madrid-2017-2IBERZOO + PROPET MADRID 2017<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/IBERZOO.png" alt="" width="500" height="500" /><span style="font-size: medium;">My Family’s MADE IN ITALY products are also present in the Spanish pet market.</span></p>
<p><span style="font-size: medium;">For the first time, Madrid will host an important event which will combine the two famous exhibitions of the professional Spanish pet industry: IBERZOO + PROPET.</span></p>
<p><span style="font-size: medium;">PROPET, organized by IFEMA, has been considered for 9 years the reference annual exhibition for the vet industry in Spain.</span></p>
<p><span style="font-size: medium;">IBERZOO, organized by AEDPAC, is a biennial fair, at its 6<sup>th</sup> edition, dealing with pet products distribution.</span></p>
<p><span style="font-size: medium;">This event will be an exclusive occasion to show our products in a big scenario hosting many pet industry professionals</span></p>urn:store:1:blog:post:323https://www.myfamily.it/es/cpse-china-pet-supplies-exhibition-2CPSE, China Pet Supplies Exhibition<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/Grafica_fiera_pechino.png" alt="" width="500" height="500" /> </p>
<p><span style="font-size: medium;">The Pet market is growing more and more, in China as well.</span></p>
<p><span style="font-size: medium;">One of the most important event is the CPSE (China Pet Supplies Exhibition) which will take place 16 to 19 March 2017 in Beijing.</span></p>
<p><span style="font-size: medium;">My Family will participate at the third edition of this event among the most important pet brands of the Chinese and International market.</span></p>
<p><span style="font-size: medium;">We are strongly committed in taking part in the best exhibitions to get in touch with new customers from all over the world and show them our MADE IN ITALY products whose quality will be appreciated without any doubt.</span></p>urn:store:1:blog:post:320https://www.myfamily.it/es/tokyo-international-gift-show-4TOKYO INTERNATIONAL GIFT SHOW<p><img src="https://www.myfamily.it/Content/Images/uploaded/Azienda/header.gif" alt="" width="453" height="100" /></p>
<p>Dall’ 8 al 10 febbraio My Family sarà presente all’internazionale fiera Gift show nella splendida città di Tokyo.<br />I nostri prodotti saranno presenti tra i migliori stand di idee regalo provenienti da numerosi parti del mondo.</p>urn:store:1:blog:post:311https://www.myfamily.it/es/global-pet-expo-2017-2GLOBAL PET EXPO 2017<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/Grafica_Global_Expo.png" alt="" width="500" height="500" /></p>
<p><span style="font-size: medium;">MyFamily will attend Global Pet Expo. The trade show will take place in Orlando (FL) from the 22nd until the 24th of March.</span></p>
<p><span style="font-size: medium;">Global Pet Expo 2017 is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA).</span></p>
<p><span style="font-size: medium;">The 2016 Show featured more than 4,000 exhibitors and more than 3,000 new product launches.</span></p>
<p><span style="font-size: medium;">More than 6,000 of the most qualified pet product buyers in the industry attended the Show, including an impressive number of international retailers.</span></p>
<p><span style="font-size: medium;">Global Pet Expo is open only for the best independent retailers, distributors, mass-market buyers, and other qualified professionals.</span></p>
<p><span style="font-size: medium;">At Global Pet Expo, more than 1,000 companies from all around the world will show the latest and greatest products available for all types of pets including dogs, cats, birds, fish, reptiles, small animals and horses.</span></p>
<p><span style="font-size: medium;">For MyFamily, it will be a great occasion to show our made in Italy products to an international professional public.</span></p>urn:store:1:blog:post:308https://www.myfamily.it/es/kopet-international-exhibition-korea-2016-2KOPET, international exhibition Korea 2016<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/KOPET.jpg" alt="" width="425" height="425" /></p>
<p><span style="font-size: medium;">From 27 to 29 November 2016, My Family will be in Seul with an amazing stand at Kopet, the international exhibition for pet professionals.</span></p>
<p><span style="font-size: medium;">We will be proud to show the high quality of our made in Italy tags to a public coming from 16 different countries: Taiwan, Denmark, Germany, Russia, Macau, Malaysia, Mexico, Morocco, USA, Singapore, Japan, China, France, Philippines, Australia, Hong Kong.</span></p>urn:store:1:blog:post:307https://www.myfamily.it/es/from-italy-to-united-emirates-arabes-3From Italy to United Emirates Arabes<p><img style="float: left;" src="https://www.myfamily.it/Content/Images/uploaded/Azienda/PETS ARABIA.jpg" alt="" width="480" height="538" /></p>
<p><span style="font-size: medium;">My Family will attend the exclusive <strong>Pets Arabia</strong> exhibition from 1 to 3 November in the smart city of <strong>Abu Dhabi</strong>.</span></p>
<p><span style="font-size: medium;">We will be there together with the most important pet accessories producers, showing our various collections of original handmade tags. They are all customizable thanks to our innovative engraving machine: Techla.</span></p>