8 benefits of effective branding

As a business owner in the 21st century, you face new challenges (that didn’t exist a decade ago!) to distinguish yourself in a crowded marketplace, across a multitude of marketing channels. As you already know, there is fierce competition, and positioning your service or product in a meaningful way is essential for success.

Good branding gives your business an edge over others. In fact, a strong brand story:

Is invaluable to distinguish you from your competitors.

Secures your service or product as the only one that solves their problem.

Is an opportunity to develop and present your unique essence.

Creates authentic emotional connections.

Stands out from the chaotic visual and verbal noise.

Motivates prospects to spend more (read the SOLD story below)

Helps to create an emotional connection with your customers which brings them back again and again.

Improves awareness and recognition of your product or service.

What else does great branding do? It elicits responses like this:

A client recently told me a great story about his presentation to a prospect. It included video testimonials from his happy clients. At the end of the presentation someone in his audience shouted “SOLD!” Needless to say, his firm was awarded the six figure project. How would you like to hear that when your prospects encounter your service or product?