Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve’s Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement

Verve, the leading platform for location-powered programmatic video and display marketing, today announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the revenue-generating power of publishers’ in-app inventory.

“The Verve SDK 4.0 was designed to combine the highest quality data and creative with optimal flexibility for implementation, delivery, and measurement,” said Mark Fruehan, EVP Velocity Programmatic Marketplace at Verve. “SDK integration tends to be a complex, time-consuming process; as veterans in building mobile SDKs, it was our goal to streamline that process to the greatest degree possible. Our new SDK, including special versions for game developers using Unity and Air, provides adaptors that make it easy for publishers to fully monetize their in-app inventory with robust creative via both programmatic and managed service and to offer buyers their choice of measurement and verification solutions.”

The release of a powerful, easily integrated SDK is illustrative of Verve’s commitment to helping publishers succeed in a highly competitive mobile marketplace. That commitment further underscores Verve’s efforts to ensure transparency and to safeguard consumer privacy. Tag Certified Against Fraud in 2019 for the second year running, the company has also deployed Pixalate’s MRC-accredited fraud detection solutions across the Verve VelocityTM platform, a preventative measure designed to protect buyers and publishers alike against invalid traffic. Verve is equally committed to protecting consumers, using only first-party, non-PII, opt-in data, and adheres to the Privacy Shield principles established by the U.S. Department of Commerce.

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