West List Co. is a leader in providing specialty lists for Direct Marketers looking to reach business professionals in North America. List Broker - List Manager - List Owner

Wednesday, September 25, 2013

Do Travel offers work with Email Marketing?

Marketers are always looking at new ways to build their business and even though they never know if it will actually work or not. Our underlying belief that we are just seconds away from finding a great tool from building a business. Travel companies frequently contact us looking for email options and we are always happy to help give them options. The first tip I would suggest in picking a quality list is how recent is the list. Meaning, when did the people agree to be on the list and did they opt in? Second, is it Travel related? How closely related to the travel industry is the list. There are lots of lists that overlap. Time-Share files and RV lists often work well for Travel related offers. But it can be a stretch to try and use just any list to send an email offer. The big challenge is people will often think, "what gives>?" What does this have to do with me and why should I care.