Sidetradechampionof AI-driven customer relations

Sidetrade provides the best in AI technologies to drive the customer relationship, grow the business and generate cash flow.

Growing companies select Sidetrade

Sidetrade is trusted by companies in every industry. They can tell you that intelligent technologies truly give them a competitive edge.

Reveal the future of the business

Sidetrade has no equivalent on the market to deliver intelligence. There are three steps to the process:

Understand the customer experience

Recommend and explain the best action plan

Take the right actions, at the right time, targeting the right people

Human augmentation for businesses

Aimie, intelligent technology created by Sidetrade, has no equivalent in B2B.

This AI system makes actionable recommendations at every stage of the sales cycle, from prospecting to payment collection.Aimie is not there to replace people but to empower them. It won’t decide market strategy, clinch a deal, or get a customer to pay. What it will do is give professionals the information they need to achieve their objectives.

Marketing

Aimie saves the Marketing team time by zeroing in on the most promising leads out of millions of contacts, and by prioritizing your current pipeline.

Sales

Aimie supports the Sales teams by recommending best cross-sell and upsell opportunities, and by detecting customers with a risk of churn.

Finance

Innovation

dedicated to customer relations

Business process automation, extraction of intelligent recommendations from crossed data, platform strategy… Since its founding in 2000, Sidetrade has in its DNA everything to become the most compelling Artificial Intelligence customer journey platform in BtoB.

Transformation

in IT systems

When Olivier Novasque founded Sidetrade, it was a software platform designed to meet the needs for interactions between companies and financing institutions on then emerging B2B marketplaces. The platform evolved rapidly, becoming an indispensable supplement to Enterprise Resource Systems (ERP). Using modeling and BPA, Sidetrade optimizes the credit management. The Sidetrade platform has since become and SaaS, based in a proprietary cloud, making Sidetrade a market leader.

Founding

principles

Address the business’s specific issues

Reveal the distinct elements of the relationship gathering comprehensive data on the customers and their economic environment

Recommend concrete actions that people can take immediately

Facilitate the usage

Big data and AI: more than a feeling

With Big Data technologies, it is time for Olivier Novasque to transform a feeling into a powerful competitive lever. Feeling? …Have you ever had a hunch that that certain aspects of customer behavior -like satisfaction and payment delay- might be related? A feeling that the customer’s intention to buy should somehow be predictable? Why act on a hunch, when you can use big data to make rational decisions? Why fly blind when Artificial Intelligence can be your radar? Big data plus AI give you proactivity in customer relationships, and this benefits growth.

To seize these opportunities, you need huge calculation power and the best in R&D. Sidetrade servers process terabytes of data, and in 2013, Sidetrade invested in a state-of-the-art Data Science Lab.

Breathtaking progress in machine learning and natural language processing has made AI invaluable for prescriptive customer behavior analytics. Sidetrade has chosen these AI technologies since 2015.

Vision

GAFAM (Google, Apple, Facebook, Amazon and Microsoft), NATU (Netflix, AirBnB, Tesla and Uber) and BATX (Baidu, Alibaba, Tencent and Xiaomi) have invested heavily in AI. The B2B market is seeing the emergence of champions of Artificial Intelligence. With its technology and talents, Sidetrade intends to showcase its expertise.

4 essential principles for Sidetrade’s AI approach

The system must:

Address the company’s specific issues

Gather comprehensive data on the customers and their economic environment to reveal the distinct elements of the relationship

Earn users’ trust by delivering accurate information that is easy to understand

Recommend concrete actions that people can take immediately

Aimie doesn’t replace people; it empowers them. Marketing, Sales and Financial staff trust Aimie to increase their agility, accuracy and efficiency. Sidetrade’s view is that AI does not compete with human intelligence but exists to enhance the capacities of men and women in their everyday work. This is why Sidetrade actually prefers to speak of augmented intelligence rather than Artificial Intelligence.

Sidetrade

The only software editor with an AI solution for the entire customer cycle, from prospection to cash generation.

Management

The agility of our teams in integrating new technologies, our ability to deliver innovative, high-value SaaS to our clients and our disruptive business model have put Sidetrade on a steep growth curve.

Management expects to sustain this momentum and strengthen our lead in the B2B AI market. Our AIm2020 business plan aims to Shape the future of customer engagement.