Top News Stories

Bots Now Make Up The Majority of Web Traffic

Techlicious editors independently review products. To help support our mission, we may earn affiliate commissions from links contained on this page.

We may still be years away from humanoid robots outnumbering us humans here on Earth, but online, the balance has already tipped in the bots’ favor. According to a new report from web security firm Incapsula, 56% of all traffic on the Internet in 2014 came from automated, scripted bots. For smaller sites, visits by bots make up a whopping 80% of all traffic.

Bots, also known as web robots, are automated software scripts that perform tasks on the Internet. We often talk about them in a negative context – bots are responsible for filling inboxes and comment sections with spam, infecting computers with malware and performing so-called denial of service attacks. But bots are often used for good, too. Google uses bots to index sites for its search engine, for example. You may have even used a bot yourself to create an RSS feed or snipe an eBay auction.

Unfortunately, it seems like the bad bots currently outnumber the good. The same study finds that 29% of all web traffic is coming from malicious bots. (Good bots, for comparison, made up 27%.) The vast majority of these bad bots are so-called impersonators that pretend to be human. They’re so good at what they do that Google is scrapping traditional CAPTCHAs – the best bots are able to solve 99.8% of these distorted text images.

Bot traffic is slightly down from 2013, when the automated scripts made up 60% of all web traffic. That’s not necessarily good news, though – Incapsula says it’s as a result of fewer people using good bots to power RSS feeds. Traffic from bad impersonator bots, meanwhile, is on the rise.

Techlicious participates in affiliate programs, including the Amazon Services LLC Associates Program, which provide a small commission from some, but not all, of the "click-thru to buy" links contained in our articles. These click-thru links are determined after the article has been written, based on price and product availability — the commissions do not impact our choice of recommended product, nor the price you pay. When you use these links, you help support our ongoing editorial mission to provide you with the best product recommendations.