Ding Dong, Saldana Calling

Saldana, best-known to Star Trek fans as the new Uhura, will now be a spokeswoman for Avon’s newest fragrance.

Eternal Magic will debut in April of 2010 and Saldana will be the exclusive spokesperson for the new Avon fragrance. “We are thrilled to have Zoë as the spokesperson for Eternal Magic,” said Geralyn Breig, Senior Vice President and President of Avon North America. “Every woman wants to be unforgettable and Zoë perfectly embodies that feeling. She’s a rising star in Hollywood, and has built a strong reputation for playing empowering characters that leave a lasting impression. We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity.”

“I’m very proud to be working with Avon and to be the face of Eternal Magic,” said Saldana. “It means so much to me to be associated with a company that shares my values and believes in empowering women.”

According to Avon, Eternal Magic is “An unforgettable fragrance that leaves an indelible impression. Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere.”

Saldana will be featured in the Avon brochure as a face of Avon’s color cosmetics category in the coming months.