Philosophy & Mission

Philosophy

Our philosophy towards public relations is driven by two guiding principles: a passionate commitment to our client’s needs and the unshakable commitment to produce results. Our team of consultants at CPC believes developing close relationships with our clients is an essential factor to achieving success.

This engagement favours a holistic approach in our methodology—merging our strengths, knowledge and areas of expertise to create pragmatic and effective solutions for corporations, non-profits, and individuals.

Our Mission

CPC helps clients achieve their communications goals and discover solutions to complex challenges. We provide expert advice and individual consultation based on three overlapping pillars—strategic counsel, media and external communications, and public affairs and lobbying. The agency offers a full-range of services in each of these three areas—from media training and crisis communications to business intelligence and internal communications. Our areas of expertise make our agency extremely competitive in terms of skills and past experience across all industry sectors. We work enthusiastically to build connections between our clients and their target audiences and stakeholders, addressing reputation and credibility considerations and promoting empathy in our dialogue. Proudly headquartered in Geneva, we are centrally located in the heart of Europe, but rely heavily upon our multi-national team of consultants with strong ties in German-speaking Switzerland, North America and beyond. We also lean on a global network of trusted partners and advisors to ensure that client needs are met regardless of geography. CPC's mission thus puts our clients at the heart of our endeavours, guaranteeing the strictest of confidentiality and discretion when required, and promoting a direct and proactive personalised service. Indeed, the long-term clients that entrust us as their agency of record year after year are a testament to these values.