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Brand and Other Dirty Words

We all know there is a bunch of things that we ought to do towards designing good experiences - our ideal process typically includes heavy emphasis on user research and user-centered design. However, we could know everything about our users yet still miss the mark when it comes to getting them engaged with our products and services. Is persuasion enough, or is there more? In this session, Steph shares an approach towards developing and maturing your brand voice in the context of user experience design.

GET IN TOUCH WITH SIGMA

This presentation is from Camp Digital, a free, one-day event in Manchester exploring some of the most important and emerging themes in the digital industry. To see more presentations and videos from the day visit: http://campdigital.wearesigma.com/2013/.

Camp Digital was brought to you by Sigma. We are a leading specialist in User Experience consulting and design, information management, and web technologies. We provide research, analysis, design, development and support services, with specific expertise in usability, accessibility, content and document management, websites, intranets and online applications.

If you think we can help you call us on 01625 427718 or email hello@wearesigma.com.

15.
“Conditioned by millennia of tribal warfare and fierce competition for limited resources, we are always looking for cues to help us make snap judgements about others.” — Susan T. Fiske.Wednesday, 27 March 13

16.
Brand is a differentiator in how a user experiences you — and if they identify with you.Wednesday, 27 March 13

25.
Akoha: the world’s first social reality game Already a member? Sign in. logo Akoha is a fun way to spice up your life. Earn rewards for completing “missions” — exciting Sign up now and simple activities that turn the ordinary into something extraordinary! • Get access to hundreds of real-world missions Signing up is free and • Capture those experiences and share them takes less than 2 • Earn rewards for trying out new things! minutes. What’s this all about?Wednesday, 27 March 13

26.
Akoha: the world’s first social reality game Already a member? Sign in. logo Akoha is a fun way to spice up your life. rational! Earn rewards for completing “missions” — exciting Sign up now and simple activities that turn the ordinary into something extraordinary! • Get access to hundreds of real-world missions Signing up is free and • Capture those experiences and share them takes less than 2 • Earn rewards for trying out new things! minutes. What’s this all about?Wednesday, 27 March 13

27.
Hat tip: David Rollert, whose original method I adaptedWednesday, 27 March 13

49.
MailChimp is: ✤ fun but not childish ✤ clever but not silly ✤ powerful but not complicated ✤ smart but not stodgy ✤ cool but not alienating ✤ informal but not sloppy ✤ helpful but not overbearing ✤ expert but not bossyWednesday, 27 March 13

51.
“Our company’s voice is an expression of personality, and it’s ingrained in every piece of content we publish. Our voice is who we are. Our brand’s voice naturally grows over time, but it generally stays the same from day to day. Our brand’s tone, on the other hand, should change often. Tone of voice is an adaptive reflection of feelings.” — Kate Kiefer LeeWednesday, 27 March 13