The NOIR Brand Identity is Adorned With Botanical Motifs

Orsolya Hegedus is the designer behind this tropical skincare branding that is created for NOIR. Based in Glasgow, Scotland, the designer looks to nature for her visual inspiration and creates skincare packaging and promotional materials that are accented with colorful flowers, palm tree leaves and tropical birds.

The NOIR brand identity instantly catches one's eye and is carried out through the company's website interface and print ads. Reminding one of summer, this tropical skincare packaging is fun and festive.

In addition to its visually bold style, the branding is also a testament to NOIR's natural ingredients and its focus on botanical scents. The collection consists of body lotions, soaps and hand creams and is presented in minimalist containers that feature vivid labels.