To keep yourself sharp in today's ever-changing floral industry, you need reliable information and you need it fast.

From bridal bouquet assembly instructions to shop marketing and merchandising strategies, Teleflora's Encycloflora,® the Encyclopedia of Floral Design is the most comprehensive resource available. Written and edited by a team of industry experts, each manual in this soft-bound set of 12 is filled with detailed instructions and illustrations to guide today's floral business.

Whether you're teaching newer staff members basic floral care & handling procedures or checking the details of a wedding order, these reference guides will be a valuable addition to your shop! It's a great investment in your success.