Watch Cher Lloyd's Slinky "Activated" Video

The British pop-rapper created a video for the song "Activated"—which ELLE.com premieres today—because it received such a huge response. "I wanted to make this video especially for my fans," the "Want U Back" singer explains, "because while this track isn't an official single, the reaction has been so incredible that I really wanted to follow it up with something special as thanks for all the support." She wasn't kidding; when the track dropped, it racked up almost a quarter of a million plays in just one day.

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The video's techno-thriller visuals are just right for the track's slinky air of mystery. Lloyd says the shoot was "super fun" and her "all time favorite video to shoot to date." As for the song, it's a pure feeling-yourself anthem. In between verses featuring her signature staccato delivery, she sings, "When I do the damn thing, just watch me." Damned if we don't.