Campaign for Global Screening Day announced at world premiere

Posted by Ben Kempas4435.20dc on November 18, 2012

At the world premiere of I AM BREATHING in Amsterdam, filmmakers Emma Davie and Morag McKinnon (pictured) together with producer Sonja Henrici announced plans for an outreach campaign leading to a Global Screening Day of the documentary on 21 June 2013, coinciding with the Global MND/ALS Awareness Day.

Neil Platt was all too aware that one of the major preventatives to finding a cure for MND was lack of funding for research. Neil had lost both his grandfather and his father to the same strain of familial MND that he then suffered from.

Following his diagnosis he began a campaign to raise awareness and ultimately funding for MND. He wanted the film, the website, his blog and all the other publicity that he tirelessly committed to before he died to create a storm around MND which would result in further research.

Emma and Morag have created this film for Neil, and we want to use it to begin a dialogue with the thousands of people that Neil intended to reach out to.