Brett Brown says 76ers' culture 'can attract' free agents

Brett Brown says 76ers' culture 'can attract' free agents

When the Philadelphia 76ers 2017-18 NBA season was in the books, there were quite a few key things to take away.

The first is that the 76ers are for real. This team isn’t a one-hit wonder, but instead, this is what the franchise has been building toward. After the three-straight seasons of fewer than 20 wins from 2013 to 2015, and a 28-win season to follow, the Sixers have finally arrived.

While their loss to the Boston Celtics in the second round of the NBA playoffs was certainly disappointing, it doesn’t change how different things have become. And head coach Brett Brown, who recently received a three-year contract extension was openly honest about that.

As he stated after the season, courtesy of The Athletic’s Rich Hofmann, not only has the culture around the 76ers changed, but it’s impacted how players feel about a team which was once brutally bad.

“Our culture is not to be denied, it is real,” Brown said after the season. “Players want to play here. Free agents, we can attract. I’m hoping that people listened to our players before they left yesterday.”

He’s not wrong, and as Hofman pointed out, Marco Belinelli and Ersan Ilyasova chose Philly after they were bought out during the season. Tack on J.J. Redick opting to sign with the team this past offseason as well and Brown’s comments are already somewhat true.

But even putting that aside, we now get to find the answer to the real looming question.

Will the Sixers’ success be enough to lure one of the multiple high-profile free agents this offseason (possibly LeBron James)? We’ll find out the answer soon enough.

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