Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrella analysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that tend to lead to higher click-through rates for tweeted links. A few key points to getting the highest clicks on your tweets:

Rather an interesting flaw in this research though: obviously stuff that goes viral / is heavily retweeted WILL contain “via”; “@”; “RT” or whatever. Those words are not the REASON that stuff is retweeted, so adding them ain’t going to help. It’s correlation not causation.