In close collaboration with Nippon Design Center of Japan, we designed a sound sensitive typeface for Chinese audio tech company Goertek. Based on surrounding sounds, it changes appearance by vibrating in different frequencies and wave types.

The dynamic typeface is designed for digital signage and wayfinding throughout Goertek’s groundbreaking R&D hub in Qingdao, China.

Type

Variable typeface

GOERTEK

Sound effects

Music

Sound

Microphone

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A typeface that reacts to sound

Using Goertek’s heritage as a reference point, the variable typeface adapts to the surrounding elements by using advanced Opentype technologies.

A visual voice that guides

Always aiming to be informative and relevant, the variable signage typeface dynamically changes appearance by vibrating in different frequencies and wave types, echoing electronic oscillators.

E

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Description

Explore the alphabet

Weight:

450

Frequency:

100

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

0

1

2

3

4

5

6

7

8

9

T

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Rasmus Michaëlis Christensen

Head of Type Design

Reach out to Rasmus to learn more about this project or how we can help you.