ResponsiveWeb Design

Case Studies

Forward-thinking organizations & businesses use Responsive Web Design

Barack Obama: The Online Fundraising Machine

Barack Obama understands the importance of reaching an online audience - in his 2008 Presidential election campaign he raised over $500 million online. When building the new website for his 2012 re-election campaign, his team recognized that today an online audience is a mobile audience, and used responsive design to ensure that his entire site, including online store and campaign donation section, works seamlessly on any mobile or tablet device.

Website Features:

Detailed content about his platform, position on issues, and team

State-specific campaign information and local volunteer signup

Blog & Social Media Syndication

Online store with payment processing

Online donation system with payment processing

What Works:

Overall strong user experience on mobile, tablet, and desktop devices

Three-state responsive design prioritizes content and adapts layout for different widths/sizes of devices

The content included in the mobile version have been rather aggressively trimmed when compared to the desktop version. The Store is removed while other elements like the lengthy blog posts remain in full.

The Result:

An excellent example of successful use of responsive design on a commerce-related website.