Lexus has dropped switched promotional advertising in the United States to a people-focused campaign in recognition of the trauma around the COVID-19 coronavirus outbreak. Team One, Los Angeles, created the spot airing on TV and other digital channels. Image credit: Lexus

Japanese automaker Lexus, acknowledging the trauma around COVID-19, is replacing U.S. national advertising and sales event messaging with a new campaign called “The People Business” airing on primetime television.