The Client

The Mobile Growth Fellowship is a think tank of high level executives at the forefront of the mobile industry. The organization focuses on Mobile App Marketing & Growth themes such as User Acquisition, Monetization, Tracking & Attribution, Retention/Engagement, and Data Science & Analytics, just to name a few. In addition to local regional chapter gatherings, the Mobile Growth Fellowship also produces annual conferences in San Francisco, New York City, Berlin, and China, which are attended by thousands of mobile app marketing leaders and attract top-level executive speakers for presentations and panels in a non-vendor environment. In addition to the live events, Mobile Growth Fellowship also produce weekly podcast interviews with Mobile Growth professionals as well as a weekly curated Newsletter.

The Work

Circle Marketing had an on-going, full-service retainer for over four years with Mobile Growth Fellowship to maintain their website, social media, advertising and to produce and market all events, newsletters and podcast episodes. Circle Marketing was the agency of record for Mobile Growth Fellowship, and we were involved in all phases of the business’ projection to the public (with the exception of PR/Publicity). The monthly tasks included (but are not limited to) creating separate websites for each event, promotional marketing videos, advanced advertising strategies, marketing consultation, email marketing, and coordination of each day’s talks on the event schedule. We also ran all Social Media Marketing & Community management, and helped to curate the content for each event.

The Results

When Circle Marketing started working with Mobile Growth Fellowship, the organization was producing quarterly networking meet-ups for the Mobile App Marketing industry in San Francisco. Within the first year, we helped produce the very successful and sold out Mobile Growth Summit. Building off the success of that first event in 2015, we helped market and produce Mobile Growth Europe in Berlin, and one dozen regional events. Over the following years, attendance and scope have grown into a global event and media organization which now has a podcast with thousands of unique listens, a newsletter with over 20,000 subscribers, and thousands of unique attendees to their globally produced 2-day annual events. Social Media has increased to thousands of followers, and the company is continuing to shift and grow under Circle Marketing’s guidance and strategy, and are starting to brand-shift and identify more as a media company than just an event production company now that their content is reaching a global audience of tens of thousands. The company has now grown to the point where they have established an in-house team to handle any current and future operations and needs, and we’re very proud of the results we achieved together.

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