Can SEO Be Your Business Advantage?

With Google having a bad case of frequent hiccups, websites are see-sawing up and down in their search rankings. Business owners, caught between a rock and a hard place, are asking themselves whether SEO really can be a winning strategy in these difficult economic times. By analyzing the process, the methodology and the sequence of involving SEO in business development, I hope to showcase the role that search engine optimization has, even in the context of frequent algorithm changes at Google and other engines, proving there will always be financial justification for SEO . A Quick Look At Recent Shifts It’s very likely that 2012 is the year many SEOs will look back upon as the Dark Days of their specialty. Online ecosystems changed dramatically. Reputations plummeted; shenanigans were exposed and punished; and worse, even perfectly white-hat techniques and tactics seemed t...