Who says you can't get anything for free? The Principal Financial Group recently tapped a few lucky and willing New Yorkers to catch a free cab ride AND get free financial advice with its "Take Action On Your Financial Dreams" program.

Watch the video below to see advisors from The Principal give a "financial lift" to both a small-business owner and a mergers & acquisitions executive about growth, protection, and investing for retirement — all from the back of an amazingly clean-looking cab.