Muller enters natural yogurt category with two new variants in the UK

UK – UK’s leading dairy
products brand, Muller has launched its ‘first-ever’ line of natural yogurt in
the UK, to offer consumers delightful and wide yoghurt portfolio.

The
new variants, Müllerlight Natural and Müllerlight Greek Style Natural expands
the company’s Official Yogurt of British Athletics range into a yogurt category
that Muller has been absent.

According
to Muller, the natural range is fat free, high in protein and has no added
sugar, something that makes it ideal for consumers who want healthy and at the
same time great-tasting products.

Müllerlight
Greek Style Natural will be available in 450g ‘big pot’ format, retailing at
US$2.10 (£1.60) in Asda, Sainbury’s and Morrisons starting March 17.

Müllerlight
Natural will be available in a single 175g format retailing at US$0.98 (£0.75)
while a six-pack format will be available in select retail stores retailing at
US$5.36 (£4.09).

“We’re
proud to have the two most popular yogurt brands in the UK, and we’re investing
in our capabilities, our people and brands to ensure we maintain this
leadership position,” said Michael Inpong, Chief Marketing Officer at Müller.

“We’ll
grow the category by bringing Müllerlight into a segment where it has been
absent.

Whether
eaten on its own, or with fruit, nuts, or granola, we think this product will
appeal to everyone, especially those following various weight management
programmes.

“It’s
another exciting milestone for us as we continue to inspire people to live
happier and healthier lifestyles.

It
is not only natural and delicious, but it’s fat free, high in protein, contains
0% added sugar and is made with British milk.”

Muller
said it will remove all added sugar from its core Müllerlight yogurt range in
May 2019, reducing the total sugar content by up to 28%.

The
company has also developed a unique yogurt culture by combining two yogurt
strains to reduce sugar content in its yogurts.

It
claimed that the new strain could allow the company to reduce sugar content in
its Müller Corner range by 9%.

This
forms part of the £100 million (US$131.24 million) investment programme, which
aims to develop “a new generation of yogurt and dessert products” in line with changing
consumer preferences in three years.