In these times of increased awareness of customer experience (CX) and user experience (UX) it’s no longer acceptable for a business to ignore its online footprint. Whether you’re a business which sells food, or a business which distributes consumables, the first touchpoint for many customers will be via an online channel. Creating a meaningful and satisfying journey online for any…

These days your company has to be online, or you’re missing out a huge chunk of potential business. It’s smart to have a plan and not jump into an unknown territory without any thought or consideration behind what you hope to get out of your efforts. Customers are hanging around online and using their phones and computers to research and…

No matter how good your website is, it will not be successful if people do not know it is there. No one will click on it to view and it will not move up the rankings unless you have some way of letting people know about it. If you have a poor website to begin with, you’re going to struggle…

We have just entered 2018. There are many things that have changed, but one thing that remains is the gold mine for marketing that Facebook has become. Facebook boasts 2 billion users worldwide. That is almost 30% of the world’s population that owns a Facebook account. So, just by joining the world’s largest social media site, you can advertise to…

In this digital age, it is vital that your business is able to function in the online world. If you are not able to achieve this, it is likely that you will lose a large number of potential clients to your competitors. That is why every savvy entrepreneur should be investing in their online platform. If you are keen to…

When it comes to effectively marketing your business online, appearances are everything. Of course, this is bad news for those of us just starting out or stuck without much of a network, right? Here's the deal: the playing field in your industry is probably much more level than you've been led to believe. The top players in your industry likely…

It is obvious at this point that the internet is here to stay. Because some businesses and management are reluctant to create an online presence for themselves, they may be damaging their reputation and losing potential clients. Creating an online presence in the real estate industry is crucial to finding great tenants and filling vacancies quickly. Included here are a…

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