The 'Goldstadt Pforzheim' celebrates the 250 year anniversary of its watch and jewellery industry. The design stages this event as the initial spark that shapes the city in all of its aspects and gleams to this day. While the logo consciously uses restrained visuals, the watch face- and facet-based look is playful in its approach to elements of watch and jewellery design. The striking color concept provides the required signal effect for all implementations during the anniversary year.