You are here

Sponsorship & Marketing

In this week's China sports industry round-up: Joe Tsai buys 49% stake in Brooklyn Nets for $2.3bn; PGA Tour China has repaired its relationship with the China Golf Association; and the Australian Football League (AFL) is to return to Shanghai next year for its second regular season overseas clash.

In this week's China sports industry round-up: President Xi Jinping tells Party Congress that efforts to build China's sporting strength will be accelerated, questions are raised about doping claims dating back to the 1980s, and Chinese basketball has been overhauled ahead of the new season.

In this week's China sports industry round-up: Wanda-operated golf courses are closed ahead of China’s most important political event for five years, Marcus Kam takes leading role at AC Milan, and the government has issued a final deadline for the completion of 2022 Olympic venues.

In this week's China sports industry round-up: Liverpool FC has drawn some unwanted criticism thanks to its sponsorship deal with Tibet Water Resources, Alibaba signs a distribution deal with the Pac-12 Conference through to 2024, and China is among nine nations to have received a one-year ban from the International Weightlifting Federation.

In this week's China sports industry round-up: The Chinese Grand Prix will continue until at least 2020 after a new deal was signed between organisers and Formula 1, while Chinese sportswear company Anta has become the latest sponsor of the 2022 Winter Olympics.

In this week's China sports industry round-up: Swiss watch manufacturer Tag Heuer is again partnering with the Chinese Basketball Association two years after their acrimonious split; the NHL will play at least five games in China in the next few years; and LeSports' founder has sold his remaining shares in the floundering company.

In this week's China sports industry round-up: The Alisports LPGA event in Shanghai has been cancelled after failing to receive local government approval, two of LeEco's subsidiaries have been officially blacklisted as defaulters by China’s highest court and the entire national boxing team has been disbanded after the latest allegations of favouritism.