July 13, 2010

"Striving to highlight the key attributes of simplicity, smartness and abundance, Sterling Brands focused on the family name and the tale of the Gregory brothers who saw the opportunity in the fresh fruit juice market and for a simple way to serve it to families, which also required fewer trips to the supermarket."

The Brand Hatchery concepted the product idea and package design
of Boxsal as part of an internal agency assignment. They loved the idea so much they
formed Three Blind Ants, LLC, a new design company dedicated to picnic
and consumer focused fun products. Lots more photos after the jump.