Wednesday January 9, 2013 11:53 am

Lenovo splits Think brand to better compete with Apple

Lenovo is dividing its internal operations to separately handle its mid and low-range products and the high-end products associated with the ThinkPad. This news comes from an internal email we were made aware of by Sina Tech, which states that in April the Lenovo Business Group will handle mid-range laptops, desktops, tablets and smart TVs, while the Think Business Group will handle high-end consumer products and produce enterprise machines. It was noted in the email by Lenovo CEO Yang Yuanqing, that Think is more suited to compete with Apple in the high-end market. Digitimes also reports on rumors suggesting Lenovo plans to arrange an in-house position for its notebook production within three to five years.