Business Advisory South West & Peel, City of Busselton and Margaret River Busselton Tourism Association collaborated this month in a wonderful initiative called Getting Cruise Ship Ready.

Local retailers and tourism operators were invited to the evening event, where they were presented with background information on the cruise ships, the positive potential economic impact their presence has to local business in the Busselton CBD, and business tips on creating a positive customer experience.

‘’Sometimes all that is required is tweaking," Business Advisor Sana Turnock said.

“Make people feel welcome, offer try-before-you-buy for local produce, offer a free tasting of a signature dish or bring locally made product front of shop. One of the things passengers have commented on is how much they love the local landscape. This is the ideal opportunity for books, photography and cards to be showcased.”

Take away tips from the evening:

Passengers, crew, volunteers and family members who greet their loved ones on the port are all potential customers for retailers.

95% of both the first time and repeat visitor want to come back to Busselton again. Leave a good lasting impression and they just might! Remember they will tell family and friends too.

Local retailers and tourism operators attending the evening event

The cruise ships don’t have to dock in Busselton, but they do. Local businesses are encouraged to make the most of the opportunity.

A lot was covered on the evening and because of this, a repeat presentation may take place again in 2019. Watch this space!