Bolla Market, a fast-growing convenience store chain in New York, just announced its change over to all organic, fair trade and bird-friendly specialty coffee; something Marty Markowitz, Brooklyn borough president and parakeet owner, is very proud to see in his community.

“The times are-a-changing, and obviously Bolla Market is riding the wave and helping to instigate that,” Markowitz said. “If it safeguards birds, I'm all for it.”

While the change will cost customers 20 cents more for a cup of joe in the morning, Hary Singh, Bolla Market president, is confident that it is the most affordable high-quality coffee anywhere in the city.

“We want to bring high-quality goods, including coffee, without breaking the consumer's wallet,” Singh explained. “We currently have 21 Bolla Markets and are planning to grow this to a 50-store company in the next two years, and we plan to possibly introduce Bolla Market as a franchise for the future.”

The event held at the Bolla Market at 497 Meeker Ave. in Brooklyn also brought out representatives from Fair Trade USA to raise awareness of the growing importance of organic integration.

In addition to the newly released organic coffee, Bolla market is also planning on “adding organic products like snacks, health food and organic fruits,” according to Singh.