MS road map for retail strategy

NEW DELHI: In order to strengthen its presence on the small and medium business space with a new licensing program that will bring down the purchasing cost of software, Microsoft India is eyeing the consumer segment.

The company is sketching a road map for retail strategy, as a part of developing demo centers or outlets for consumers to get hand-on experience of the companys technology.

Announcing this, the companys Managing Director, Neelam Dhawan said, The idea is to enable people to come and experience Microsoft technologies. We need to reach out to the consumer and we will work out a strategy to do that.

The centers would target at the consumer segment, in particular the home user, and could be implemented through a partnership model. Stating that devices such as digital cameras and phones are changing the way people use technology, she said, I believe that in course of time the first PC that an individual uses may be his phone. So what we want is to highlight what kind of experience a consumer gets on the phone with Windows Operating System. That's again about a consumer experience.

"As of now the PC is becoming the hub where photo, music and video clippings will reside. We want to give the consumer the ability to put all these things together, she added.