Include key campaigns

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Learn what a campaign is. In this video, Brian provides several campaign examples. He shares how to select the right campaigns to include. Learn to format campaigns by dividing them into small tasks. Assign ownership of those tasks to your team members. This will ensure tasks are organized, labeled, and that campaigns are understood at a glance.

- [Voiceover] Campaigns are the workhorse…of your editorial calendar.…A campaign is an organized marketing activity your company…uses to reach its goals on a specific timeline.…Campaigns come in all shapes and sizes,…some lasting as short as a few days…and others without a defined end date.…A content-focused campaign involves the coordination…of different articles, videos,…and other forms of content focused on the same goal.…For instance, publishing a weekly video series…to raise awareness of your company's…favorite charitable cause is a campaign.…Most of your campaigns should be scheduled…for planning purposes on your editorial calendar.…

The process of including campaigns…on your editorial calendar is important…to maintain a focus on your goals, keep your team organized,…and ensure each task is finished on time.…For starters, only include certain campaigns…in your editorial calendar to keep it focused on your goals.…Most of all, campaigns worth adding…should be relevant to the department using the calendar.…

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Released

6/30/2016

Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize and schedule your marketing campaigns and ensure your content meets its potential. Here Brian Honigman covers the best practices for creating and using an editorial calendar. He'll walk you through the choices you need to consider before choosing a calendar format (master or secondary; department specific or task specific) and selecting a tool (a simple spreadsheet or a CMS like WordPress). He then shows you how to create your calendar, and execute on it consistently going forward.