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Abu Dhabi Airports Company Triumphs in Second Heat of Routes Airport Marketing Awards

Posted 28/03/2011
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ABU DHABI AIRPORTS COMPANY TRIUMPHS IN SECOND HEAT OF ROUTES AIRPORT MARKETING AWARDS

Incheon, South Korea, 29 March 2011

The winner of the second heat of this year’s Routes Airport Marketing Awards was announced last night at a lavish Gala Dinner in Incheon, South Korea . Over 400 aviation professionals were gathered, taking part in the 9th Routes Asia – the only network planning event for all of Asia.

The Routes Airport Marketing Awards have become synonymous with recognising and rewarding the highest standards of marketing activities undertaken by airports. They work on the core principal that the people who are best placed to judge an airport’s marketing activities are its primary users: airlines.

Abu Dhabi Airports Company (ADAC) was crowned winner not only of the Middle East and Sub-Continent category but also overall for the entire Asian region. They are now automatically shortlisted in the World Routes Awards due to be held at World Routes in Berlin later this year. They join Dallas/Fort Worth International Airport who were shortlisted after their victory in the Americas heat of the Awards, held in February.

Dave Stroud, Executive Vice President, Airports, UBM Aviation, said “The standard of marketing activities undertaken by airports never fails to impress me. Abu Dhabi Airports Company are worthy winners, and I am hopeful for them that their efforts will encourage many new routes and developments at the airport.”

Peter Hoslin, Head of Airline Marketing, ADAC, stated “We would like to thank our airline partners for recognising with this award Abu Dhabi Airports Company’s long investment in airline marketing. It is something special when the recipients of our marketing activities themselves actually vote for us. Our success is a result of our commitment to offering comprehensive developmental and marketing support to our airline partners on one hand, and the significant contribution of our stakeholders in Abu Dhabi on the other. No wonder Abu Dhabi is the right place to develop and has the right people to support the airlines.”

This year, the following airports were shortlisted in the Asian regional heat:

China & North Asia Category

Winner - Beijing Capital International Airport

Highly Commended - Kansai International Airport

Narita International Airport

Shanghai Airport Authority

Middle East & Indian Subcontinent Category

Winner - Abu Dhabi Airports Company

Highly Commended - King Fahd International Airport

Oman Airports Management Company

GMR Hyderabad International Airport

South East Asia Category

Winner - Singapore Changi International Airport

Bangkok International Airport

Kuala Lumpur International Airport

Alor Setar Airport

Oceania Category

Winner - Christchurch Airport

Highly Commended - Auckland Airport

Highly Commended - Melbourne Airport

Sydney Airport

For further information about Routes Asia, or any other Routes event, please go to www.routesonline.com.

- Ends -

Notes to Editors

About Routes

The Routes business is focused entirely on aviation route development and the company’s portfolio includes events, media and online businesses.

The company organises and operates world-renowned airline and airport networking events through its regional and world, Route Development Forums. They are held in key markets throughout the year in Asia, Africa, Europe, the Americas and CIS.

Routes was founded in 1995 as part of the Manchester UK-based ASM Ltd., a consultancy specialising in the field of route development for airports: www.asm-global.com.

Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August 2010. UBM Aviation specialises in the supply of data and information products, market intelligence, news and events related to the global aviation industry. More information can be found at www.ubmaviation.com.

In April 2007, Routes won the prestigious Queen’s Award for Enterprise: International Trade 2007. The award, for outstanding business performance and commercial success, recognised Routes’ sustained contribution to aviation route development through its innovative Regional and World Route Development Forums.