"Raconteur, humourist, art teacher, rock’n’roller and bon vivant Ian Dury employed us to design an album called Different Strokes but Ian Dury wasn’t very enamoured with any of our suggestions and dealt with this disappointment by telling us he’d changed that title to Mr. Lovepants at the last moment. “What do you think?” he asked with a big grin….

“As I walked down his front steps it struck me, literally between the eyes, that Mr. Lovepants was not human but a dog, a dog who panted heavily, namely a boxer who wore boxer shorts. Ho ho, job done.

"The shorts had to be anatomically designed as one might imagine, a boxer being ‘well hung’ as they say. Custom made shorts had to be worn on the beach in Bermuda, of course, as in Bermuda shorts and decorated with triangles as in Bermuda Triangle of course. All this word association was right up Ian Dury’s street.”