One of the designers who made it happen

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How MarillionPartnership started their logo design journey

Company name

We want a logo that says "The Challenge" as our main brand, with a subtitle/tagline of "there is no charge for awesomeness".

Overview

The Thirty Day Challenge is a highly successful, and well known online education program, that shows people how to make their first dollar online. The training is free and literally thousands and thousands have participated in the challenge. Just Google "30DC" or "Thirty Day Challenge" or visit http://www.thirtydaychallenge.com to find out more.

This year, we are going through the steps to freshen up our brand image, with the renaming of ourselves from the Thirty Day Challenge, to The Challenge. We want the new look to modern and have a tech-savvy feel to it.

Tell us a bit about who you are and the people you reach

Our program is for anyone and we have people from all walks of life participate in the challenge.

Requirements

In addition to the logo, we need several custom buttons/icons for use as a navigation menu for the site. We prefer if there was also an alternative for a mouse over effect as well. The buttons/icons we need are:
- Home
- Blog
- Forum
- Job Board
- Training
- Glossary
- and a blank that we can use if we need extra buttons/icons

Ideally, the logo design should contain an element that can be isolated from the rest of the design for use as an icon or iPhone style graphic, while still maintaining the brand feel for the main graphic.

We want something that will work equally well on both a light and dark background as the logo will be used on multiple digital platforms.

The logo design needs to be original and not use any stock images or graphics.

Please use only 2 to 3 colours. We are open to any colour suggestions to so please be creative.

The logo should not be too business-like.

Essential:
- The logo is NOT to contain dollar signs or money in the graphic
- The logo will need to scale for use in various sizes
- I will require the font files where applicable (and no serif fonts)
- If the image is RGB, please include a CMYK version (or vice versa)
- The files MUST be compatible with Adobe Fireworks CS3 and Adobe Photoshop CS3