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Social Media Marketing Tip #6 from Jenny Johnston

TIP #6: Use the Insights tab to add competitor "pages to watch"

Forewarned is forearmed! You can watch your competitors' activity on Facebook without them ever knowing. Add their pages under the insights tab and you'll be able to see which of their posts gets the most engagement and what's working for them. This knowledge can really help you to understand the types of content and offers that people in your area are responding to.