1904 FC

BRANDING

Complete identity for 1904FC, a young football club from San Diego, California.
The name of the club comes from a local familiar slang to designate San Diego (SD), S being the 19th letter of the alphabet, and D the fourth.
1904 is very popular there and used by many San Diegans.
The idea is to play with the ambiguity between numbers and letters. That’s why, in the alphabet I’ve created, the S and the 9 are the exact same letter/number.