We were honored to have Ruarai Mckenna an expert on online fundraising host a webinar last week on using effective messaging to target your organization’s unique public. Ruarai currently works for Kosovo-Addis a marketing, fundraising and interactive organization focused on helping non-profits with their online presence. Did you miss Ruarai’s presentation? Don’t worry below you will find a summary of Ruarai’s presentation as well as the link to the slides and recording.

When messaging it is important to find out what type of messaging works for your organization. Experiment to find out what type of messaging attracts your target.

Take this campaign for example. What messaging do you think was most effective A or B?

A or B

Audiences were more response to B. Find what works best for your organization. You don’t need fancy software to track the effectiveness of messaging. Just change one variable and see what type of response you get from your audience. For example, investigate if you received more donations using negative messaging or more using positive messaging.