Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

Sick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case.

Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions. All of these will live in a new place on the AdWords left navigation panel called the “Shared library.”

Placement exclusion lists allow advertisers to create lists of sites on which they don’t want their ads to appear on the Content Network, then use those lists across multiple campaigns in their account.

Additionally, Google will now “notice” when you use the same negative keywords or placement exclusions across multiple campaigns, and suggest places where you could potentially use the Shared List features.

When new negative keywords or placement exclusions are added to the shared lists, they automatically will populate to all of the campaigns using those lists.

About The Author

Pamela Parker is Executive Features Editor at Marketing Land, MarTech Today and Search Engine Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.