PITTSBURGH, Nov. 30 /PRNewswire/ -- Dancetown, a division of Touchtown
Inc., today unveiled a revolutionary new fitness system that combines the
benefits of dance and physical exercise with the fun of computer games and
applies it for the first time to the adult market.

This innovative and groundbreaking product has the potential to
transform fitness and wellness in the adult segment and in particular the
senior living industry. The Dancetown Fitness System will improve quality
of life for adults by giving them a fresh outlook on health and a
compelling, enjoyable reason to exercise.

"Dancetown is a giant step forward in our long-term commitment to
serving the senior living community," said Jeff Pepper, President and CEO
of Touchtown. "Physical exercise is vitally important for adults, and we've
developed a completely new approach that makes it appealing as well as
effective. Dancetown is the start of a wellness transformation and it is
the first product we know of that combines physical fitness, brain fitness,
social interaction, and fun for adults."

Dancetown has been designed and developed with input from health care
providers and leading senior living communities across the country,
including Country Meadows Retirement Communities (Hershey, PA), CRSA
(Memphis), Christian Living Communities (Denver), Presbyterian SeniorCare
(Pittsburgh), and Westminster Retirement Communities (Orlando).

Additionally, health benefits company Humana Inc. (Louisville, KY)
plans to place Dancetown Fitness Systems into six senior communities across
the country and research their effect on senior health. "Dancetown is a
perfect way for the older generation to enhance not only their body
strength and cardiovascular health but also their cognitive skills. It also
provides a fun reason to come together to socialize," said Paul Puopolo,
Humana's Director of Consumer Innovation. "Humana is pleased to partner
with Dancetown and help to promote good overall health."

Dancetown is not simply a game; it is a complete fitness system for
enhancing physical, mental and emotional health. Research is currently
underway to measure Dancetown's impact on adults' health. Potential
benefits include improved cardiovascular health, and improved memory and
attention, reduced risk of falls and osteoporosis.

"Systems like Dancetown have the potential to improve strength,
coordination and fitness, help with weight loss and promote good visual
spatial function, attention and mood," said Dr. Stephanie Studenski,
Professor, M.P.H., University of Pittsburgh, Division of Geriatric
Medicine. "Dancetown provides all these physiological benefits within a
highly motivating, fun game environment, while providing an enjoyable
social experience."

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