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Wednesday, December 17, 2014

OPI 50 Shades of Grey Collection

OPI
to Release New Limited-Edition Nail Lacquers Inspired by Universal Pictures and
Focus Features’ Movie Fifty Shades of GreyOPI is launching their new Limited-Edition Nail Lacquers Inspired by Universal Pictures and Focus Features’ Movie Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James. Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue, to represent passion.Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015. This collection embodies the film’s passion and power in six beautiful shades.

The OPI collection includes the following shades:

My Silk Tie

This silky, gleaming silver has got me all tied up.

Romantically Involved

I’m in a deep relationship with this luscious crème red.

Dark Side of the Mood

This brooding, stormy charcoal is dangerously gorgeous.

Shine for Me

This shimmering silver with subtle blue sparkle really turns me on!

Cement the Deal

I’d sign anything to get my hands on this stony, cool gray.

Embrace the Gray

Let this chic, moody gray crème become one with you.

Eachnail lacquer shade features OPI’s exclusive ProWide™
Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail
lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including
Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com.

OPI is guaranteed only when
purchased through authorized professional beauty outlets and prestige stores,
not from a drugstore, supermarket, mass outlet or other unauthorized source. For more
information, please call 800-341-9999
or visit www.opi.com. Follow OPI on
Twitter and Instagram @OPI_PRODUCTS
and go to Facebook to become a fan!

ABOUT OPI

As the world leader in
the professional nail care industry, OPI is committed to providing high-quality
products and services to both salons and their customers, along with a focus on
industry safety and innovation. Known for its exceptional formula, fashionable
colors and iconic names, OPI’s heavily-pigmented lacquers are super rich,
long-lasting and chip-resistant – offering an affordable luxury to consumers.
OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s
exclusive ProWide™ Brush for the ultimate in application. Currently,
OPI is available in over 100 countries and retails a full line of professional
items, including nail treatments, finishing products, lotions,
manicure/pedicure products, files, tools, gels and acrylics.

ABOUT FIFTY SHADES OF GREY

Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book
that has become a global phenomenon. Since its release, the “Fifty
Shades” trilogy has been translated into 52 languages worldwide and sold more
than 100 million copies —making it one of the biggest and fastest-selling book
series ever.

Stepping into the roles of
Christian Grey and Anastasia Steele, who have become iconic to millions of
readers, are Jamie Dornan and Dakota Johnson.

Fifty Shades of Grey is directed by Sam Taylor-Johnson and produced by Michael De Luca and
Dana Brunetti alongside E L James, author of the books. The screenplay
for the film is by Kelly Marcel. www.fiftyshadesmovie.com

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