A resource for electronics and electronic products, systems and technologies, broadcasting and cable, 3D, etc.

Thursday, January 3, 2013

Software/OS trends in automotive multimedia and communications

USA: The Strategy Analytics Automotive Multimedia and Communications Service (AMCS) predicts an enhanced role and increased competition for infotainment software and operating system (OS) vendors as they become more important to infotainment system functionality, reliability, and updatability while promoting a safe and positive user experience in its report: “Software/OS Trends in Automotive Multimedia and Communications: 2012 Update”.

Multiple forecast scenarios and OEM strategies for software and OS implementation are expected as the industry moves to software, rather than hardware defined infotainment systems.

“The consumer - more fickle and knowledgeable than ever before will ultimately decide which in-vehicle infotainment (IVI) system suits their needs,” said Mark Fitzgerald, associate director of Strategy Analytics’ North American Automotive Services. “The winning IVI system will have a robust, safe and flexible OS that is easily updated to meet the current and future needs of the consumer.”