Reality show following the lives of a group of privileged twenty-somethings from the wealthy London borough of Chelsea. For all the leisure and money the group possess, they are not immune to the pains of love and a complex series of romantic entanglements play out in the series. Firstly, there is Spencer, a playboy caught between his girlfriend Funda and his true love Caggie. Forced at last to choose between the two, Spencer will unavoidably hurt someone's feelings. The closeness of Frederik and Francis, meanwhile, is tested as they compete for the love of the glamorous Lithuanian, Agne, while, in the obverse situation, Millie and Rosie take a liking to Hugo and try to outdo each other with their seduction efforts.