Why Aren’t You Asking for Year-End Gifts?

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Nonprofit organizations—including your Main Street program—could be raising up to 40% of their donations during the last six weeks of the year through an effective year-end appeal. This workshop will teach participants a simple 10-step process and the tools needed to implement a year-end fundraising campaign, starting before Thanksgiving and lasting until December 31, using both social and traditional media. Topics include creating a realistic goal, preparing a website for online donations, sorting mailing lists, creating compelling stories, producing letters and emails to reinforce the campaign, and being prepared for the last push between Christmas and New Year's Eve.

Presenter:

Donna Ann Harris, Heritage Consulting Inc.Donna Ann Harris is the principal of Heritage Consulting Inc., a Philadelphia-based firm that works nationwide on downtown and commercial district revitalization, historic preservation, and nonprofit organizational development. Before starting her firm, Donna was the Illinois Main Street state coordinator and manager of the Illinois suburban Main Street program. Prior to her Main Street career, she spent 15 years as an executive director of three start-up and two mature preservation organizations. She has written six feature articles for Main Street NOW and has spoken at the last eight National Main Street Conferences. Her book New Solutions for House Museums: Ensuring the Long-Term Preservation of America's Historic Houses was published in 2007.