Is your link marketer creative? Remember all those link building ideas that were suggested you didn't think would work?

Allow your person to spend a certain amount of time each week to try some out. Many may not work out well -- yet other successful ideas may arise from those.

As Thomas Edison said, "I have not failed. I've just found 10,000 ways that won't work."

Networking Events

Have a person that enjoys socializing? Send them to networking events to meet business people, and to obtain some great links at the same time. These are the type of links that would be hard to get via e-mail or a phone call.

Take them to industry conferences, chamber of commerce events, or any local business networking event. The ROI from links more than justify the cost. Just ask the sites with top three results in competitive fields.

A couple weeks after the conference have them contact their new colleagues. That's when the actual link development begins.

Some might be reluctant to send their main link person to these events for fear of them being recruited by another company. Trust me, if they wanted a new job there's no shortage in the link field! Instead keep them happy, and motivated to stay with you.

Study Traditional Marketing

Everyone is looking for that sexy, clever new idea to astonish the world. The truth is most traditional marketing tactics can be applied to link marketing.

If your link person is really into marketing, this is a great strategy. Have your link marketer study more traditional marketing techniques, then figure out ways to apply it to links.

On a tight budget? Have them study guerrilla marketing strategies. That's always a good way to reduce costs.

Their Personal Interest

Another way is to allow them to study successful sites in a field they like. Since they're already interested in the topic they know the sites. They also know the industries well.

Have them study how those sites obtained their links, then figure out a way to apply it to your site. The results will surprise you.

Summary

These are just a few of ways to make link marketing more rewarding and obtain links at the same time. Find out what works for your company. Your link marketer will be more productive, obtain better links, and stay with your company a lot longer.

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About the author

Justilien Gaspard is an independent consultant that provides custom link building, seo consulting and link training. His area of focus is organic search. He has spoken at Search Engine Strategies conference (SES), authored 3 advanced search optimization courses for Search Engine Marketing Professional Organization's (SEMPO) Learning Institute and runs a link building blog. He has worked and consulted on link development campaigns that included Fortune 500, top online retailers and small to medium size businesses in competitive fields.