According to the report, as the world's largest travel planning platform, analysts believe TRIP will benefit from its natural fit with mobile devices.

“We recommend shares for three reasons: 1) TRIPS's conversion from pop-up windows to metasearch - a much more user-friendly platform - will lead to faster revenue-per-user growth than expected; 2) hotel shopper growth is likely to grow faster than expected, driven by mobile and international; and 3) 2014 plans for a booking path on TripAdvisor will reduce friction for users, allowing mobile users to book a hotel reservation without being forced to leave the TripAdvisor app,” the report noted.