Percolate

Yesterday we looked at WCG, a strategic communications firm that helps brands embrace “the positive future of communications.” Today we’re going to look at another company that helps brands achieve similar goals but with a very different approach. Percolate is a “thoughtful technology company that’s building a new kind of technology platform.” They’re based in New York, NY and they provide software to “help brands create content at social scale.” I have enough trouble keeping my own Twitter feed interesting, so major brands are able to develop compelling content for dozens of profiles across dozens of networks. Percolate takes a lot of the busy work out of community management while providing tools that spark creativity. It seems like a huge win for companies that do social media on a major scale–brands like IBM, GE, American Express, Ogilvy, and Budweiser (all Percolate clients).

Perc Up

While Peroclate is in the business of simplifying and systematizing a very complex process, their platform comes with a lot of complexity. I’m having a little trouble wrapping my head around the product even after reading through their How It Works page, but I think that’s because there is a lot of technology behind their core features. I’m sure it’s much easier to grasp when you’re actually in the app (they have an interactive demo, but it’s part of their sales process and requires you to fill out a form). I think that Percolate’s page on Stock & Flow actually does a really nice job of explaining the philosophy behind why the product is built the way it is, but their Case Studies leave me with more questions (they’re pretty, but I don’t know what I’m looking at). While I think that Percolate could more effectively communicate what they do, it’s hard to argue with their success. They’re already serving some of the world’s biggest brands in a market that is only growing. Percolate looks like an exciting place to be, and that’s why you should check out their Jobs page. Right now there are a few postings that seem perfect for a new or recent grad including Jr. Engineer, Frontend Engineer, Designer, Account Coordinator, and Jr. Brand Strategist.