Just in time for Christmas, Amazon has released a new service via an iPhone app that let’s you snap a photo of an object you desire and sometime later in the day find out how you can buy one like it on Amazon.

“There is, however, one unusual and noteworthy aspect of the app called Amazon Remembers, which Amazon is calling “experimental.” The tool lets users take a photograph of any product they see in the real world. The photos are then uploaded to Amazon and turned over to the far-flung freelance workers in Amazon’s Mechanical Turk program, who will try to match them with products for sale on Amazon.com. The results will not be instantaneous (between 5 minutes and 24 hours, the company says), but the idea is to entice consumers to buy products from Amazon instead of its offline rivals.”