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Two heads of growth are better than one. At least that’s our thinking after Kevin Kwon, head of growth at Spring, and Will Flaherty, head of growth at Rent the Runway, joined Hilary Milnes from Glossy for a fireside chat to discuss their successes in 2017 and plans for 2018. The topics are familiar: customer […]

The holiday season is swirling with omnichannel and online retail news. Target’s ecommerce efforts paid off over the so-called Cyber 5, which begins Thanksgiving Day and ends Cyber Monday. Digital media properties, including Clique, PopSugar and Domino, are bringing their lifestyle brands to brick-and-mortar for the month of December. This week we’ll look into these […]

Digital retailer Birchbox has taken on a unique challenge: to make beauty shopping easy and fun for women who aren’t passionate about beauty. To reach these underserved consumers and change their experience in the category, Birchbox relies on a marketing strategy that makes beauty relatable and approachable — putting beauty in the context of their lives, versus […]

A spate of newly available data offers unique insights into just how readily consumers have adopted and adjusted to online shopping and digital media. Consumer behavior isn’t just shifting; it’s already shifted. Now another wave of change is building on this shift, bringing us more shopping via apps, changed buying patterns for consumables, and a […]

Everyone knows that Amazon is a retail and technology powerhouse. Its loyalty program, Prime, boasts an estimated 80 million members. More than 40 percent of everything sold online in the U.S. is sold through Amazon. The company has a market capitalization approaching half a trillion dollars. Many retailers set strategies specifically assuming that they either […]

As predicted, online retail results from this year’s Black Friday and Cyber Monday were record breaking. In addition, Cyber Monday sales from mobile devices also broke records, indicating more shifts in consumer shopping habits. While this is big news, other online sales stats reveal that sales for the entire month of November have grown as […]

Every marketer knows that the holiday season is hugely important. But while the short-term implications of holiday traffic are well-understood, sometimes the long-term potential is less appreciated. A recent Sailthru survey found that 24 percent of marketers expect the holidays to be responsible for more than 40 percent of their annual revenue. That revenue […]

The coming holiday season will provide a laboratory to examine a dramatic shift in consumer behavior: More consumers say they plan to use their smartphones to shop online than their laptops or desktops. In publishing news, customer retention is now a top priority for The New York Times, which has almost 2.5 million paid digital […]

We all know that inboxes get swamped over the holiday shopping season. Everyone – almost – is shopping, and every merchant wants to become the retailer of choice. The result is that open rates, even for brands that use personalization and personalized send times, can plummet during this crazy time of year. So how do […]