Category: Creative Spotlight Tuesdays

Email marketing can be very tricky. Unless you hire a professional, how do you know that the emails you are sending are actually being read? I came across these interesting tips that might help you in achieving email marketing success. The following article is about the top 7 inspirational email tests:

River Pools and Spas (RPS) was a small business that sold swimming pools in Virginia and Maryland. When it was founded in 2001, Marcus Sheridan, its owner, did not have an optimized marketing plan. Limited exposure to marketing techniques led him to rely on more traditional marketing campaigns, which tended to be costly. Reevaluating his marketing strategies, Sheridan decided to try something new—namely, use his website as a marketing tool and blog to draw site traffic.

With Google as the most popular search engine (ebizmba.com), it’s no doubt that its new social component “+” will take over the social networking world, including the reigning social media site, Facebook. The purpose of the Google+ Project is to make sharing content online like sharing content in real life. Check out the presentation below for a Google+ demonstration:

As we have stressed before, the Internet has become a mainstream means of communication for people and businesses. Therefore, it is beneficial to use it as a marketing tool such that you can promote your brand or a particular product, receive feedback on your business, connect with more customers, and overall expand your business. However, social media will not just happen alone. You must put in the necessary time and effort into developing your program in order to efficiently see results. Consider the following 5 steps for an optimal social networking program:

Domain names with .com, .org, and .net are on a first-come, first-served policy as long as you have good intentions for using the particular domain name. You have no right to violate trademark law, which means that you must make sure that your domain name does not violate someone else’s domain name rights, you must not engage in cybersquatting (claiming domain names and later selling them for profit), and all statements made in the registration agreement must be complete, accurate, and truthful.

Check out this video from Hubspot with 100 statistics about marketing. Hubspot is a company based in Cambridge, Massachusetts that helps small businesses grow and become successful through Internet marketing strategies. In this video, the Internet marketing strategies discussed are inbound/outbound marketing, search engine optimization (SEO), social media, blogging, Facebook, and Twitter. Here’s a preview of some of the stats and “bottom lines”:

– “…We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis on inbound marketing

A common reason for why many independent and small businesses fail is that they do not prepare themselves for the running of their businesses before they launch. It is important to thoroughly research the industry you want to partake in and develop a plan for your business’ creation and growth. Consider these 5 helpful tips for successful entrepreneurship:

1. Find your niche. What makes you unique? How will you be different from any competitors out there? Brainstorm ideas while considering your strengths and weaknesses.

2. Be practical. Inspiration and ideas play a large part in the creation of your business and its brand, but you also must have a concrete plan with realistic goals and logical actions to reach those goals.

3. Bring value to your business. People will buy more of what they need and is useful as opposed to something that has no purpose other than attraction. A good way to go about this is to research popular demands and changes in the economy or a particular environment.

4. Promise less, but do more. This is a great strategy to use to be impressive to customers because it seems like you put in extra effort to please them. This also saves you from making promises that can’t be kept.

5. Always follow up with customers.One of the biggest mistakes entrepreneurs make is not following up with customers after they’ve given service. Follow-ups allow customers to give feedback on your business whether it be good or bad. The good feedback reminds you to continue your same process, but the bad feedback will only tell you what and how to improve.

The social media world is booming these days, especially with Facebook. Let us emphasize BOOMING. If you don’t have a Facebook account, it’s as if you don’t exist and are unconnected with the rest of the world.

This is a quote by Peter Drucker, a writer and management consultant, that was recently posted on Facebook that inspired all of us here at Lpdeezign & Marketing:

The best way to predict the future is to create it.
– Peter Drucker

Each of us has big dreams, personally and in business, and naturally, we want to achieve our dreams as best and as fast as we can. So how can we only hope that tomorrow, next week, or next year will go our way? Technically, we cannot see into our futures, but instead we can set goals and follow through with them. Make plans for your future, and it will turn out just the way you want it to be.

Follow Peter on Twitter for more inspirational quotes, and come back for more Creative Spotlight Wednesdays!