Unlock the Value of Big Data for Marketing

Tweets, posts, likes, links, images, videos, chats, comments, surveys, blogs, the customer is generating an estimated 2.5 quintillion bytes of data, per day. That’s 1 followed by 18 zeros; a billion billion; a million trillion. Growing alongside the data boom, is the heightening demand to utilize this data for the purposes of intelligent and targeted marketing. It's no surprise that recent reports state CMOs are expecting to increase their marketing analytics budget by 60% (cmosurvey.org), and for many marketers, this is a daunting prospect. Marketers are battling to determine where and how to start the journey of integrating Big Data into the marketing strategy and how to secure and demonstrate that critical ROI.

The Big Data for Marketing Forum

At The BDMF, you will learn to harness powerful analytics and the wealth of data sources at your disposal to match the brand promise with the experience.

Gain practical strategies to leverage all that Big Data has to offer:

Strategically manage marketing campaigns based on insights across channels, devices and media

Workshops on how to train your marketing department and bridge the marketing and IT skill set

And much more…

Social Media

Big Data is not only for companies who are so-called “born digital,” it will revolutionize traditional businesses as well. Setting a value-based framework has long term implications for businesses across the board. The Big Data arm race has begun—may the first movers win!