Turning a chore into fun

Quicklean is the first and largest self-service laundromat chain in the Philippines with a vision to grow to 500 stores in communities and in the city.

The laundry situation in the Philippines involves families piling used clothes at the end of the week to hand-wash, excessing use of water due to home washing machines, and people with no time to spend on themselves and their families. Quicklean changes that by making a quality affordable laundry experience available to the bustling working-class Filipino. Since DIY laundry shops were new to the Philippines at that time, with industrial-grade machines already in place, all Quicklean needed was a strategy that would introduce the service and make it eye catching. Laundry is a tedious and monotonous task, so we turned things around and created a fun and vibrant environment.

Quicklean has been gaining popularity and are now at almost 30 franchises since the launch in 2014.

Client

Quicklean

Industry

Retail

Solutions

Audit & Research

Brand Strategy

Visual & Verbal Identity

Naming

Brand Personality

Tagline

Logo

Icons

Photography

Design

Print

Retail & Environment

Multimedia

Printing

Fabrication

Share

Client

Quicklean

Industry

Retail

Solutions

Audit & Research

Brand Strategy

Visual & Verbal Identity

Naming

Brand Personality

Tagline

Logo

Icons

Photography

Share

|

Design

Print

Retail & Environment

Multimedia

Printing

Fabrication

The chosen brand colors allowed Quicklean to pop out even in the busy areas of the city. How we visualised Quicklean turned it into a place where people look forward to laundry day instead of dreading it.