the spicy new ads in more ways than one. In item, a no-name cook suddenly dishing up a red-hot controversy. Abc's linzie janis on the outcry and the experts who say this is exactly the recipe they were looking for. I like to do things by hand. So, tonight, things might get a little bit messy. Reporter: It's the steamy ad campaign raising eyebrows and pulses across america. So I'm going to take my time and do it right. Oops. Reporter: These commercials for kraft's zesty italian salad dressing put it in a supporting role. Steamy. Reporter: The real star -- the man with the zest even ending up on "kelly & michael." I have a question for kelly. Yes. How zesty do you want it? Zesty. Reporter: But not everyone is laughing. One million moms, a conservative christian group, is fuming, especially about this magazine ad showing the zesty guy wearing very little. The group calls it the most disgusting ad we have ever seen kraft produce. But after years of women doing the selling, like cindy crawford in this pepsi commercial it's now the man's turn, the commercials turning no-names into household names. Proving a little or a lot of spice sells. The controversy helps to get them attention and they become household names. Reporter: Commercials launching showbiz careers and maybe selling some salad dressing along the way. Let me know what you think. Send me a tweet.

This transcript has been automatically generated and may not be 100% accurate.

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