News & Updates

Marketing FAME‘s author, Charles L. Martin, plans to attend the Society for Marketing Advances (SMA) conference in Atlanta in early November 2016. Plan to meet him there and be among the first to see the 732 stories included in the 2017 edition of Marketing FAME. If you’re a doctoral student attending the conference, be sure to ask Dr. Martin how you can earn a few dollars AND get published in future editions of Marketing FAME‘s instructors’ manual.