Shabash Pro

SHABASH PRO BY GÖRAN SöDERSTRÖM

The seed for Shabash was planted during an identity design project for Kashmir, an Indian restaurant in Stockholm. The locale, with its artistic decor, pleasant staff, and harmonious atmosphere left a deep impression on me, as did the brothers who owned the restaurant. Ejaz Khan’s esoteric knowledge and Nisar Khan’s artistic sensibilities were captivating to no end; while Chef Sita Ram’s culinary skill provided easy incentive to drop by often. Our initial business meeting blossomed into a lifelong friendship and inspired me to travel to India. It was the people I met there, along with the explosion of colours and flavours that compelled me to create Shabash Pro… a Swede’s tribute to the Near East! :: The word shabash means something like bravo, well done or excellent in Urdu, and so I fully dedicate this typeface and its name to my friends Ejaz & Nisar Khan. —GS