"I call the tiny block typeface here [Sackers Gothic] the fashionista's font.' Marc Jacobs uses it on printed material. The little arrow on the and' does a nice job of evoking Cupid in place of a heart, which would be cheesy."

"Free-form swirls evoke the wind and waves on the beach where they're getting married—proof that typography can express a mood. You don't have to be literal and use images like seashells or sand dollars."