a dam good execution

Who needs IMAX when you can use the Hoover Dam as a projection screen! Freightliner, a truck manufacturer, used the iconic dam (and 60 projectors at 1.17 million lumens) to feature an audiovisual presentation that highlights the company’s history.

Why the Hoover Dam? Welp, according to David Giroux, a representative from Freightliner’s parent company Daimler Trucks North America, “The Hoover Dam is a wonderful example of ingenuity, but also emphasizes the role of trucks within the U.S. economy.”