WWE® Signs TV Deal with D-Smart in Turkey

May 17, 2012 03:00 AM Eastern Daylight Time

ISTANBUL--(BUSINESS WIRE)--WWE (NYSE:WWE) and D-Smart today announced a two-year television
distribution deal that brings WWE’s weekly flagship television programs WWE
Raw® and WWESmackDown®
to D-Smart, a leading digital broadcasting platform in Turkey.

Under this new agreement, the one-hour international versions of WWE
Raw and WWE SmackDown will be available every Saturday night
at 11 p.m. (SmackDown) and 12 a.m. (Raw) on D-Smart
channel 77, Smart Spor.

WWE Raw and WWE SmackDown combine an exciting mix of
in-ring action and compelling storylines featuring WWE Superstars and
Divas including: John Cena™, Randy Orton™, CM
Punk™, Alberto Del Rio™, Sheamus™, Layla™
and many more. In the United States, WWE Raw and WWE SmackDown
are the first and second longest running weekly episodic programs and
are consistently among the most-watched, regularly scheduled
entertainment programs on cable television.

“We’re thrilled to announce this new partnership with D-Smart which is
representative of WWE’s plans in the region to expand the brand,” said
Ed Wells, SVP & Managing Director, WWE International.

“It’s show time in Turkey for WWE fans,” said Ali Güven, D-Smart CEO.
“The vivid action of WWE has huge appeal with fans in Turkey and will
add more value to D-Smart’s rich array of content.”

About WWE:

WWE,
a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming is broadcast in
more than 145 countries and 30 languages and reaches more than 600
million homes worldwide. The company is headquartered in Stamford,
Conn., with offices in New York, Los Angeles, Miami, London, Mumbai,
Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About D-Smart

Operating under Doğan TV Holding Turkey umbrella since 2007; D-Smart is
a leading digital broadcasting platform in Turkey. Consistently
developing its service packages in line with market dynamics, D-Smart
provides 27 HD-broadcast channels and platform-specific thematic
networks, in addition to all national public networks, hundreds of local
and international channels that are broadcasted via the Türksat
satellite, as well as digital content, to over 1.7 million D-Smart users.

D-Smart continues to grow with investments towards the convergence of
Internet and digital broadcasting technologies. In this regard, it has
completed is union with smile, a Doğan Telekom ADSL service provider
with a solid infrastructure and a purpose of being the best alternative
for quality as an A-Type service provider license holder. This move and
its synergy enable consumers to acquire TV and Internet services from a
single provider; and presents a smart way to reach information and
entertainment content at favorable prices. D-Smart brings a different
scenery to digital platform services with its wide-spectrum, extensive
broadcast services and attractive internet offerings; while driving the
industry’s development with continuous investments on HD and 3D
channels. Furthermore, D-Smart started to broadcast the Champions League
games over a separate channel for the first time, via D-Smart HD and
D-Smart HD Plus channels in 2012.

Trademarks: All WWE programming, talent
names, images, likenesses, slogans, wrestling moves, trademarks, logos
and copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of their
respective owners.

Forward-Looking Statements: This news
release contains forward-looking statements pursuant to the safe harbor
provisions of the Securities Litigation Reform Act of 1995, which are
subject to various risks and uncertainties. These risks and
uncertainties include, without limitation, risks relating to maintaining
and renewing key agreements, including television distribution
agreements; the need for continually developing creative and
entertaining programming; the continued importance of key performers and
the services of Vincent McMahon; the conditions of the markets in which
we compete and acceptance of the Company's brands, media and merchandise
within those markets; our exposure to bad debt risk; uncertainties
relating to regulatory and litigation matters; risks resulting from the
highly competitive nature of our markets; uncertainties associated with
international markets; the importance of protecting our intellectual
property and complying with the intellectual property rights of others;
risks associated with producing and travelling to and from our large
live events, both domestically and internationally; the risk of
accidents or injuries during our physically demanding events; risks
relating to our film business and any new business initiative which we
may undertake; risks relating to the large number of shares of common
stock controlled by members of the McMahon family and the possibility of
the sale of their stock by the McMahons or the perception of the
possibility of such sales; the relatively small public float of our
stock; and other risks and factors set forth from time to time in
Company filings with the Securities and Exchange Commission. Actual
results could differ materially from those currently expected or
anticipated. In addition, our dividend is dependent on a number of
factors, including, among other things, our liquidity and historical and
projected cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends, general economic and
competitive conditions and such other factors as our Board of Directors
may consider relevant.