GRAY LABELND AND ABEL ODOR LAUNCH NURTURE

Organic children’s brand Gray Label and natural perfume house Abel Odor teamed up to create a 100% natural perfume for new and expecting mothers. When we heard the news, we were over the moon!

Gray is an Amsterdam-based label designed by Emily Gray, for babies and children aged zero to ten years old. What we love the most about the brand are the colours: soft and original at the same time. Abel Odor is known for its incredible range of perfumes made of 100% natural and non-allergic ingredients.

Both brands found they had a lot in common “Gray Label and Abel share an eye for simplicity, our focus on things that really matter, our taste for unisex, holistic approaches and our genuine care for the planet.” That is how Nurture was born.

Calming rose, energising orange blossom, ginger for its anti-nausea properties and sandalwood for grounding are the secret ingredients of the perfume created by French perfumer Fanny Grau. She has selected the ingredients for their scent but also for their healing properties as she was pregnant during the creation process.