Italy is a country at risk of impending earthquake in the near future. Very probably, as it has already happened in the
13 years between the last two important seismic events (Colﬁorito 1997- L’Aquila 2009), there won’t be enough
time to solve all the problems connected to seismic risk: ﬁrst of all the corruption related to politics concerning
buildings; the lack of the money necessary to strengthen the already existing ones, historical centres, monuments
and the masterpieces of Art; the difﬁcult relations of the Institutions with the traditional media (newspapers, radio
and TV) and, at the same time, the new media (web); the difﬁculties for scientists to reach important results in
the immediate future due to the lack of funding and, last but not least, to the conﬂicting relationships inside the
scientiﬁc community itself. In this scenario, communication and education play a crucial role in minimizing the
risk of the population. In the present work we reconsider the past with the intent of starting to trace a path for a
future strategy of risk communication where everybody involved, included the population, should do his best in
order to face the next emergency.