To acquire the TrustSg seal, merchants are required to comply with a stringent code of conduct for online business practices set out by the NTC covering the areas of disclosure, privacy, fulfillment, best business practices, as well as the protection of minors and the elderly.

"Being awarded the TrustSg seal allows us to reassure visitors and customers that we have adhered to strict standards set by the NTC in protecting their privacy and online payments." Zac continued, "The seal is a symbol of our sound and trustworthy e-business practices, and is an extremely valuable asset to have."

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