Tweet Social media’s involvement in brand development and management reaches further than just consumer brands. Our CEO, SoMazi founder Maz Nadjm, was invited to share and discuss his thoughts alongside four other industry experts at the Embassy of Brazil about using social media in a diplomatic arena. Ambassador of Brazil Roberto Jaguaribe opened the event to a full room of [...]

TweetIn November JP Morgan was under attack. Not in terms of economic policies but in terms of social conversation on Twitter. After promoting a Twitter chat with one of its senior executives, the JPMorgan Twitter handle was overwhelmed by a huge angry amount of tweets from people who were seemingly expressing their anger for the [...]

TweetAfter the recent Twitter Q&A disasters from British Gas and Ryanair, it’s about time companies and executives learnt the basics before taking to the socialsphere, from proper preparation to solid strategy. Social media expert and SoMazi founder Maz Nadjm, shares his tips on how to avoid a corporate Twitter disaster with CNBC.