Campaign Viral Chart: Google smashes the competition

Google's futuristic 'Project Glass' has returned to the chart this week with a video demo from Google Creative Labs, which has been shared 245,464 times.

The ad builds on past videos for the yet-to-be-released hardware that promises to bring augmented reality to mainstream use.

Meanwhile, an ad for Heineken by Publicis Milan, documented the alcohol brand's new take on interviewing techniques. Wannabe interns were walked to and from their interviews by the hand and tested on their response to a medical emergency and their willingness to help out in a building evacuation.

Heineken staff voted for the winner, who was rewarded with an internship.

The ad, this week's fifth most-shared, has been used in 65 blog posts since it hit the web and has been shared 52,916 times in the past seven days.

Continuing the hidden-camera theme, Nivea scooped second place this week with an ad produced by Felix & Lamberti, Germany.

The ad put members of the public through a stress test and used undercover pictures of them on the front of newspapers and in TV news bulletins.

The ad was shared 138,152 times this week, and has been used in more than 200 blog posts and viewed 4.4 million times since it was published on YouTube.

Elsewhere, Blackberry made a late Super Bowl appearance with their gameday ad for the Blackberry 10 by BBDO London.