Fascinated with how brands position themselves, particularly with design and packaging. Enamored with how digital makes our lives easier. Always trying to simplify it - how it works, how it looks, how it is said. Cheeseburger addict and typeface admirer, who won't eat at a restaurant based on the signage and menu font. Gin connoisseur, and year-round iced coffee drinker. Boston Terrier owner and dog advocate.