Xiaomi Poco phones will be fast and affordable

Poco will focus on value for money devices at rock-bottom prices, much like its parent company Xiaomi.

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Saurabh Singh

New Delhi

August 10, 2018

UPDATED: August 11, 2018 10:31 IST

Xiaomi Poco

A day after confirming that Xiaomi is looking to branch out through a new sub-brand called Poco, Xiaomi India lead product manager, Jai Mani has laid down some constructive plans of what this sub-brand would do next. Poco will focus on value for money devices at rock-bottom prices, much like its parent company Xiaomi. Jai Mani has seemingly also confirmed that the sub-brand's first phone -- the long-rumoured Pocophone F1 -- will be coming soon and that it will be a fast phone. A tentative time-line or possible specs of the phone in question haven't been shared yet.

"Poco is all about making a powerful smartphone with the technologies that truly matter. Recently it feels like the pace of innovation in the smartphone industry has slowed down, while prices are creeping up with flagship smartphones now past the $1000 price mark. We set out to build something to buck this trend. For the first product, we got back to basics and focus entirely on speed. Not just peak performance speed, but actual, real world, speed," Jai Mani wrote on Twitter on Friday.

Jai Mani further stressed that Poco will have full support of Xiaomi co-founder and CEO Lei Jun, its India head Manu Kumar Jain and the rest of Xiaomi, and that the products coming out of Poco will have the highest quality standards much like any other Xiaomi phone.

"As a small outfit within Xiaomi, we have the freedom to start from scratch, zeroing in on the product choices that matter. At the same time, with Xiaomi's supply chain, operations and service infrastructure behind us, we can ensure the highest quality for our fans."

Xiaomi confirmed that it is looking to branch out through a new sub-brand called Poco on Thursday. At the helm of it all will likely be Xiaomi India lead product manager, Jai Mani. Although it isn't clear what sort of role Jai Mani will be playing with regards to Poco, his recent tweet seemingly confirms a prominent role. The confirmation came on the same day when the @IndiaPOCO and @GlobalPocophone twitter handles went live also confirming that the sub-brand would have both global as as well as Indian repercussions. In short, devices under Xiaomi's Poco sub-brand will most likely be available in global markets including India. Further details are awaited.