Allways thought wayfinding had more in common with navigation and information architecture. Features (a.k.a. code) and data (a.k.a. content) perspectives differ.

“Wayfinding is the process of planning and making journeys through spaces; wayfinding design companies develop systems to help make this planning and journey-making easier. These systems come in all shapes and sizes, and can cover area naming, signage design, cartography, defining route networks and installing new landmarks to give an area more character.”