What's 'APPening: Hollywood Looks To Mobile Apps For Content

"The next Shrek or Mickey Mouse could start as an app," notes a source in this story that examine the trend of Hollywood companies looking to smartphone apps to provide content for movies and TV
shows. Examples: The Angry Birds movie set for 2015, and the "television work on the drawing board for Swampy, the smiling reptilian star of its mobile game Where’s My Water?" writes Brooks
Barnes. Still, companies are cautious about moving ahead, hampered by such concerns as the possible fleeting nature of interest in mobile games and the fact that "movies based on video games have
routinely disappointed at the box office," according to Barnes.