A Retro Appeal! The Return of Coca-Cola’s ‘Red Disc’

It’s a new day, and change is always a good thing. Well the good folks over at Coca-Cola certainly believe that, and today are back with some big news. Today we get word of The Return of Coca-Cola’s ‘Red Disc’, which finds Coke overhauling its look with the “One-Brand” initiative. The iconic ‘Red Disc’ was first introduced back in the 1930’s and provides quite an iconic look back. Putting a new design on the classic logo, it aims to make its various imprints more identifiable. Chief Marketing Officer Marcos de Quinto stated “Packaging is our most visible and valuable asset. By applying the Coca-Cola Red Disc to our packaging in such a bold way, we are taking the next step towards full adoption of the “One-Brand” strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine”.

While Coke’s VP of global design, James Sommerville stated “The unification of the brands through design marks the first time in our 130-year history that the iconic Coca-Cola visual identity has been shared across products in such a prominent way. When applied across packaging, retail, equipment and experiential, this new approach becomes a global design language that utilizes a historical brand icon to present the range of Coca-Cola products available today in a contemporary and simple way”. Be on the look out for the new packaging coming in Mexico beginning in May before a staggered rollout sees it making its way to additional countries throughout 2016 and 2017! Speak your mind on it after the jump and stay tuned!