You've heard us talk about SoftLayer's ongoing involvement with entrepreneurs, incubators, accelerators and startup events, but for the most part, we've been flying "under the radar" without an official presence on SoftLayer's website. The Catalyst team has been busy building relationships with more than 50 of the world's best startup-focused organizations, and we've been working directly with hundreds of startups and entrepreneurs to provide some pretty unique resources:

$1,000/month Hosting Credit

SoftLayer is the world's most advanced cloud, dedicated and hybrid hosting company. We integrate best-in-class technology and connectivity into the industry's only fully-automated platform, empowering startups with complete access, control, security and scalability. Startups in Catalyst get a $1000/month credit for hosting for one full year. That includes dedicated servers, cloud servers or a hybrid compute environment.

Mentorship from SoftLayer Innovation Team

You'll get connected with SoftLayer's award-winning Innovation Team. These are the über smart guys who created the SoftLayer Automated Platform. They're our most senior technology team, and they're experts at things like massively scalable software and hardware architectures, cloud, globally distributed computing, security, "Big Data" databases and all the other crazy new "best and next" practices in modern and forward-looking compute.

Increased Market Visibility

Catalyst startups receive marketing opportunities with SoftLayer like guest blog posts on the InnerLayer, video interviews, white papers and use cases to help you tell the world about the cool stuff you're doing. When you're out of Beta, ask about our Technology Partners Marketplace, which exposes you to thousands of our customers.

Empowering entrepreneurs and startups is a core principle for SoftLayer, and we're doing everything we can to provide the platform for the next Facebook, Twitter or Tumblr. The Catalyst page on our website might be brand new, but the startup companies in Catalyst today are already taking advantage of $100,000+ of free hosting ... every month. How is that possible? We've got friends in the right places:

Cultivating a pipeline of amazing startup companies has been easy, thanks to organizations like the TechStars Global Accelerator Network and the other featured partners we're recognizing this month. Without any official "public" presence, we've become a go-to resource in the startup community ... Having a Catalyst site to call "home" is just icing on the cake. If you have a few minutes and you want to learn more about whether SoftLayer may be able to help you build your idea or fuel your startup, head over to the Catalyst startup incubator page and submit a quick application.

This is a guest blog from our featured Technology Partners Marketplace company, Cloudant. Cloudant enables you to build next-generation data-driven applications without having to worry about developing, managing, and scaling your data layer.

Cloudant: Data Layer for the Big Data Era

Unfortunately, most developers' databases come up short when they try to simultaneously "iterate fast" and "grow to epic proportions" — those two steps are most often at odds. I know ... I've been there. In a recent past life, I attacked petabyte-per-second data problems as a particle physicist at the Large Hadron Collider together with my colleagues and Cloudant co-founders, Alan Hoffman and Adam Kocoloski. Here are some lessons we learned the hard way:

Scaling a database yourself is brutally hard (both application level sharding and the master-slave model). It is harder with SQL than it is with NoSQL databases, but either way, the "scale it yourself" approach is loaded with unknowns, complications and operational expense.

Horizontal scaling on commodity hardware is a must. We got very good at this and ended up embedding Apache CouchDB behind a horizontal scaling framework to scale arbitrarily and stay running 24x7 with a minimal operational load.

The data layer must scale. It should be something that applications grow into, not out of.

That last point inspired Alan, Adam and me to co-found Cloudant.

What is Cloudant?
Cloudant is a scalable data layer (as a service) for Big Data apps. Built on CouchDB, JSON, and MapReduce, it lets developers focus on new features instead of the drudgery of growing or migrating databases. The Cloudant Data Layer is already big: It collects, stores, analyzes and distributes application data across a global network of secure, high-performance data centers, delivering low-latency and non-stop data access to users no matter where they're located. You get to focus on your code; we've got data scalability and availability covered for you.

Scaling Your App on Cloudant
Cloudant is designed to support fast app iteration by developers. It's based on the CouchDB NoSQL database where data is encapsulated and transferred as JSON documents. You don't need to design and redesign SQL data models or migrate databases in order to create new app features. You don't need to write object-relational mapping code either. The database resides behind an HTTP layer and provides a rich permission model, so you can access, secure and share your data via a RESTful API.

Your app is a tenant within a multi-tenant data layer that is already big and scalable. You get a URL end point for your data layer, get data in and out of it via HTTP, and we scale and secure it around the globe. Global data distribution and intelligent routing minimizes latency between your users and the data, which can add 100s of milliseconds per request (we've measured!). Additionally, Cloudant has an advanced system for prioritizing requests so that apps aren't affected by 'noisy neighbors' in a multi-tenant system. We also offer a single-tenant data layer to companies who want it — your very own white-labeled data cloud. As your data volume and IO requests rise (or fall), Cloudant scales automatically, and because your data is replicated to multiple locations, it's always available. Start small and grow to epic proportions? Check.

Other Data Management Gymnastics
The Cloudant Data Layer also makes it easy to add advanced functionality to your apps:

Replicate data (all of it or sub-sets) to data centers, computers or even mobile devices for local processing (great for analytics) or off-line access (great for mobile users). Re-synching is automatic.

Distribute your code with data — Cloudant can distribute and serve any kind of document, even HTML5 and other browser-based code, which makes it easy to scale your app and move processing from your back-end to the browser.

Why We Run on SoftLayer
Given the nature of our service, people always ask us where we have our infrastructure, and we're quick to tell them we chose SoftLayer because we're fanatical about performance. We measured latencies for different data centers run by other cloud providers, and it's no contest: SoftLayer provides the lowest and most predictable latencies. Data centers that are thousands of miles apart perform almost as if they are on the same local area network. SoftLayer's rapidly expanding global presence allows Cloudant to replicate data globally throughout North America, Europe and Asia (with plans to continue that expansion as quickly as SoftLayer can build new facilities).

The other major draw to SoftLayer was the transparency they provide about our infrastructure. If you run a data layer, IO matters! SoftLayer provisions dedicated hardware for us (rather than just virtual machines), and they actually tell us exactly what hardware we are running on, so we can tweak our systems to get the most bang for our buck.

Get Started with Cloudant for Free
If you're interested to see what the Cloudant Data Layer could do for your app, sign up at cloudant.com to get your FREE global data presence created in an instant.

This guest blog series highlights companies in SoftLayer's Technology Partners Marketplace. These Partners have built their businesses on the SoftLayer Platform, and we're excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.

The first thing that comes to my mind when I hear the word "incubator" is my middle school science class. I can't remember if we did a project or just read about it, but I am positive it was a point of focus for way too long. We learn about incubators as containers in which environmental conditions may be controlled and maintained to provide a suitable place for growth. In my middle school science class, incubators helped eggs embryos grow, develop and eventually hatch. When I heard the term getting thrown around in our offices, I was pretty confused.

As it turns out, incubators programs like Tech Wildcatters and TechStars do the same thing ... only with startups (and fewer egg shells).

As Paul mentioned in Fueling Startups with TechStars, TechStars has a series on Bloomberg TV that follows a few startups in TechStars New York from the application stage through their 3 month program and Demo Day. While I understood the basic premise of the incubator programs, seeing the way they documented it was like a crash course ... So much so that when I talk about it with family and friends (and see their confused faces), I just pull up the first episode:

Just like a science class incubator that provides an egg with light, movement and an environment to mimic conditions required for growth, startup incubators give young businesses seed money, opportunities to pitch businesses to investors, and access to mentors and sponsors who are all there to provide support. In the short program term, the companies get exposure, guidance about funding and access to every other service a they could need to succeed. Piecing together that experience outside of the dedicated incubator environment would require a lot more time, effort and capital.

These incubator organizations are also referred to as startup accelerators, and they're like a golden ticket to entrepreneurial success ... And that's why it's so difficult for a startup to get accepted to participate in one of them. The value a startup brings to the table is not just in the idea; it's also in the people behind the idea.

Recently, I attended the kick-off party for the new class of Tech Wildcatters startups, and I got a chance to meet some of these passionate startup owners. Their energy is contagious. My first-hand experience immediately reinforced to my why SoftLayer is so interested in helping foster companies that could redefine and reinvent the future.

All of these comparisons between about incubators and eggs have made me pretty hungry ... If you need me, I'll be down the street getting an omelet.