NFL’s Jerry Rice: How Big Data Has Changed Football

8/28/2013 2:21PM

The emergence of big data has changed football not just on the field but among fantasy football fans who are mining information previously known only to professionals. NFL Hall of Famer Jerry Rice discusses on digits. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... I ... Leawood is just around the corner so I'm you may be thinking the back to school in the summer for football fans we know to be getting the NFL season ... you haven't been as defensive people Pulte me yet ... we of a special guest today with them tips ... welcome to do this I am Paul vignette ... very pleased to welcome NFL Hall of Famer three time Super Bowl champion Jerry Rice to the show joins us from San Francisco ... Jerry welcome to Digits black eye view on today ... all absolutely so you are part of a group that is taught MLP this of the intersection of big data ... and football and how that affects fantasy football ... offense to fix the fan experience ... by you've been around the game a longtime them ... obvious is a player also has an analyst ... how has being data changed the game lately ... well the ... Intel ... is bringing up ... the ... technology to you much quicker much faster ... and ... huge experiences fantasy football and ... Intel is the high ... the technology that delivers the real time stats ... to the fans and it also powering the devices in sales of up to blow ... those of fantasy football ... fans are using ... so ... you know it's ... it's a completely different ball game now because back in the day you play fantasy football ... it's a cute over to the brain of all those stats decide on the players that you want to be involved in ... an ... with ... today's ... society now and fantasy football ... is a lot faster in the ... also ... he gives people an opportunity to fill at the apartment of the game ... so used of instant gratification so I'm happy to be teaming up with other Intel ... and you know he's gonna have a great honor ... to ... know your game and has a market analyst ... how do you see it ... see the the the whole football experience in your point of view now being changed by fantasy football by the advent of of big data ... well you know the causes are using the technology known to most of you cameras and stuff like that ... they measured it indices of ... both players and also you know through fantasy football ... if the person ... individual is having personal problems all feel harder if he said and just ... a ... he is ... distracted by so many of ... different things that doesn't Intel football ... being that might impact of the individual ... Jonathan is Carson are doing whatever soul ... so you know just technology but dead on the football field in the outfield scissors ... where is the may ... be at least a bit of fall ... and you look it was forced to play ... tennis was happening with tennis ... the US is ... the new head of of ... also cameras that can follow the trajectory of the ball and you can be like to judge an injury ... to decide if the ball in the Lion argued it was long ... and and in you know wearable a ... technology ... that can help them to a player's stuff like that ... monetary of heart ... you can tell them that this is that they have run the calories that they have burned ... all of its own in so many advantages ... to news of the right now ... but there is still in having access to big business mobile players ... can can ... can prevent you from making the bed picking still could pick out Tim Tebow is a quarterback were a ... well yes yes you can get ... a player like that but you know ... you have all the information all of their regular Friday you ... and you know ... it until you get this person has the function well and ... bellwether names are is the ... isthe EP doesn't function well and let us sit ... you can see these individuals and they still have to be able to perform but ... you know I leads us up all the reasons that are right there crying ... Kerry ... hasn't changed how you view the game ... you know ... is that it's the toll the ... past in the night is the isthe was different because back in and he was more about the bows attacked ... know run a full blown throw in a phone call in and then I think the thing now is that a ... ISM has only been like see the ball the narrative seeks us towns they like to see running backs scored touchdowns and Gagne artists in all the things the same thing with receivers so on ... you know I I compare this to ... but today that when Nomar MobileIron awesome salsa when they were getting all those home runs and I think they complete the state ... of baseball so the fans ... it lets the lilacs and an ... investment you see him today ...