SurveyGizmo’s data insights platform has been extended through an integration with the Survox platform to add voice-based survey solutions to the researcher’s toolkit. SurveyGizmo customers now have a greater selection of interviewing methodologies to optimally design their Customer Experience Management (CXM) programs and collect representative feedback quickly to inform timely decision-making. SurveyGizmo users can now conduct automated (IVR) or interviewer-led (CATI) phone surveys, and then harness extensive analysis and reporting functionalities all from a single solution.

The integration frees researchers to design a single survey for both web and voice-based delivery in order to maximize reach and audience representation. Brand researchers can easily take advantage of the new voice-based survey capability by leveraging Survox Services for fully automated voice surveys (IVR) or Survox-equipped call centers for interviewer-led surveys (CATI). Together, SurveyGizmo and Survox allow for voice recordings that capture the true “Voice-of-the-Customer.” These recordings are then able to be analyzed for sentiment and to augment reports.

Phone contact remains the best way to connect with hard-to reach audiences, seniors and select other demographics. The Survox and SurveyGizmo integration streamlines workflows and removes technical obstacles to multi-channel data collection. One survey with multiple collection methods feeding into a single data repository can provide a more in-depth view of the customer experience. Plus, greater response from multi-channel data collection minimizes the need for weighting so results can be analyzed more quickly, giving decision makers needed insights faster.

The company’s expertise in voice-based data collection now extends to natural language processing technology. Currently leveraging IBM Watson, Survox’s software can auto-generate and deliver personalized, dynamically updated, voice-based surveys for each audience member and then have the conversations translated into text for near-real-time trend and sentiment analysis. For more about Survox, visit http://www.survoxinc.com/multi-mode-solutions/