Are you current with the prescription drug market trends in Canada? Are your drug spending management techniques the best they can be? Join one of the experts in the field as she shares her extensive knowledge to guide you through the possible impact of high cost drugs and how to manage them.

Barbara A. Martinez

Barbara A. Martinez is the National Practice Leader, Drug Benefits Solutions in the Toronto Group Sales office of Great-West Life Assurance Company. Barbara provides support to Great-West Life Group Sales Offices across Canada on prescription drug management initiatives. She plays a key role in supporting plan advisors and their clients on Great-West Life drug solutions products.

Barb joined Great-West Life in November of 2012 and is ideally suited to this role. She comes to Great-West Life with 10 years’ experience at Mercer, where she lead the Canadian drug benefits consulting team. Her past experience includes 13 years of working in the pharmaceutical industry. Her main responsibilities were sales & marketing as well as government and professional affairs. She is also well known as a regular speaker at industry forums and commentator on employer drug programs.