The last episode was very brief and simple, while this one digs into the brand messaging strategy questions we like to go over with our clients.

In this episode Band Messaging Strategist Loren Weisman digs in to the questions and the reasons for the questions that he and Fish Stewarding Group ask when in a complete brand discovery or brand audit.

These are questions that whether you work with us or not, you may want to look into and address. From the angel of partners to investors, clients to customers and marketing to advertising, dialing in these answers to your root messaging can create a healthy impact for your brand and business.

Here are the questions.

Who are you trying to reach?What do you believe makes you stand out? How is your product or service helping as a whole and broadly?When did you start?When were you first financed?When are you looking to go full time?How much have you spent on branding, marketing and advertising to date?Where do you plan to service or sell your product? Five competitors and Why are they competitors? What influenced you to create the product?Who influenced you inside or outside of the business field?When did the initial ideas come into play?Where were you and what were you doing before it all started? How has creating this vision, product or service changed you?Why do you need to see this through?Who can make the decisions for the brand, the budget, the development and the forward motion?What are the present expectations of investors, lenders or banks?Are you legally complaint?Are you copyrighted, trademarked or patented?Is your Website, SEO, and Social Media foot print COPPA, ADA and google Compliant?Who would fit the profile to steal or copy your idea?Are there any factors that could destroy the business that others are unaware of?Are standing NDA’s, Confidentiality and Liability Documents in place?Is your content uniform?Is your logo uniform?Are your colors uniform?Is there any negative press or media issues on the business or any members of the team out there?If we do a deep dive, what would we find that you know of both most wouldnt suspect?How would you explain what you do or sell to a 4 year old?How would you explain what you do or sell to an 18 year old?How would you explain it in front of people that do this that have shared the same 10 before you?Is it true, Is it fair, does it build connections and does it benefit all parties? And how so?

If you would like more information about the process of what we do with this information, and how we align it with a brand, contact us for an initial conversation and we can see what might work.

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