Social media marketing is a powerful and inexpensive way for businesses (large and small) to reach customers. Most likely, your customers are already interacting with brands through social media like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Utilizing social media outlets will help increase traffic to your website, raise brand awareness, build conversations and improve interaction and communication with your customers. Social Media Marketing for Your Business – Keep this in Mind: Not all social media sites are created equal. The use and feel of each platform can be very different. Research which social media sites your customers use most then make your presence on those sites. Facebook A casual environment where people go to relax and chat with friends. Keep the tone light and friendly. Instagram The number one social media site for sharing photos. Great for promoting your business in a friendly and authentic way without directly selling to your customers. Twitter Lets you broadcast your updates across the web. Follow other tweeters in your industry or related fields to help you gain your own stream of followers! LinkedIn A more professional site that is great for employee networking, sharing content with people in similar industries and posting jobs. YouTube The number one place for creating and sharing video content. Focus on making useful, instructive “how-to” videos for your customers to view. Pinterest One of the fastest growing social media trends. It’s eye-catching and image-centered with a primarily female audience. Post regularly to keep customers interested and engaged. This will also help build brand awareness. Post about recent projects,...