Colliers UK Hotel Market Index

Transcription

1 Colliers UK Hotel Market Index

2 1 Colliers UK Hotel Market Index INTRODUCTION This is the first edition of the Colliers UK Hotel Market Index. The UK Hotel Market Index (UKHMI) is an innovative market tracking index that analyses nine key pexrformance indicators of 36 cities in the UK and consolidates these into a single ranking. The criteria considered are: GDP per capita Room Occupancy Active pipeline as a % of current supply Land Site Prices 3 year RevPAR Trend Valuation Exit yields Market Appetite Build Costs Average Daily Rate By consolidating such varied criteria into a single figure we can see which markets are hot and which ones are not for both the acquisition of existing hotels and the development of new properties. This UK hotel market index will be updated every six months to ensure that we provide the most up to date data possible. We would like to thank all of those who have helped us with this research especially the team AM:PM Hotels whose data has proven essential to this report. HOW IT WORKS Each of the above criteria is weighted to give an overall weighted index figure scored on a scale of 1-5 with 1 being the lowest and 5 the highest. COPYRIGHT COLLIERS INTERNATIONAL 2016 COLLIERS UK HOTEL MARKET INDEX 2

3 ROOMS PER 1,000 POPULATION Although this data has not been used for the overall Colliers UK Hotel Market Index, because some markets are inherently tourist and/or business destinations, we believe that providing an overview of the room density per city provides interesting observations BOURNEMOUTH MANCHESTER EDINBURGH DURHAM CHESTER ROOMS PER 1,000 POPULATION AVERAGE PLYMOUTH HULL WARRINGTON SHEFFIELD 3.1 BRADFORD 14.9 Bournemouth leads the count of hotel rooms per population with the highest density of rooms across all the markets analysed with 32.5 rooms per 1,000 population. Bournemouth is one of the most popular seaside destinations in the UK and the fact that they have a high room count per her head is unsurprising. On the other hand, cities like Manchester and Edinburgh have high room counts per population because they have a good mix of leisure and business demand. London does not appear amongst the markets with the highest rooms per head ratio, even if the capital does account for over 48% all rooms in this sample, as this is offset by the significant resident population. CURRENT SUPPLY 18,000 The total current supply (as at 31st 16,000 December 2015) of the 36 analysed hotel 14,000 markets is of 286,966 rooms. The largest market is London which accounts for 48.7% of the total bedroom supply. The following table shows the top five regional hotel markets and London in terms of 12,000 10,000 8,000 6,000 4,000 2,000 existing supply ,870 LONDON MANCHESTER EDINBURGH BIRMINGHAM GLASGOW LIVERPOOL BOURNEMOUTH LEEDS NEWCASTLE BRISTOL CARDIFF NOTTINGHAM BRIGHTON BELFAST YORK COPYRIGHT COLLIERS INTERNATIONAL 2016 COLLIERS UK HOTEL MARKET INDEX 3

4 ACTIVE PIPELINE AS A % OF TOTAL SUPPLY For the purpose of this research, we have focused on the active hotel development pipeline which quantifies all proposed hotels that are likely to open within the next three years. This time is considered to be a reasonable timeframe to move from planning to opening. We have used AM:PM data and have only quantified the rooms classified under active pipeline which automatically excludes proposals which are either on hold or considered speculative. 35% 30% 25% 20% 15% 10% 5% 0 CAMBRIDGE HULL BELFAST ACTIVE, AS % CURRENT SUPPLY BATH EDINBURGH MANCHESTER GLASGOW BRISTOL LONDON YORK BIRMINGHAM DERBY OXFORD PLYMOUTH BRIGHTON London s active pipeline is higher than the entire existing supply of Manchester, the second largest hotel market in the UK. Cambridge, Hull and Belfast are the markets with the highest share of new supply entering the market with 29.4%, 22.7% and 21.1% active pipeline respectively, albeit from a low base of existing supply. However in actual terms London (16,269 rooms), Manchester (2,197) and Edinburgh (2,017) have the largest expected new room supply. TOP 5 OCCUPANCY In 2015, the regional UK market occupancy, excluding London, increased to 75%, up from 74% the previous year. Of the top five markets in terms of occupancy, London was the only market to record a marginal decline in 2015, down 1 percentage point on 2014 levels; although still enjoying a robust, healthy demand profile. Generally, it is considered that a market with annual occupancies in excess of 80% benefits from a strong mix of midweek and weekend demand. That is why our Colliers Index ranks all markets with occupancy levels higher than 80% with its top score. TOP 5 OCCUPANCY % % 84% 82% 80% 78% 76% 74% 72% 70% 68% 81% 84% 83% 82% 79% BELFAST GLASGOW MANCHESTER BATH LONDON 81% 79% 81% 82% 81% 75% 74% REGIONAL UK 2015 REGIONAL UK 2014 COPYRIGHT COLLIERS INTERNATIONAL 2016 COLLIERS UK HOTEL MARKET INDEX 4

5 TOP 5 ADR The top markets in terms of Average Daily Rate (ADR) in 2015 all recorded growth on 2014 levels. These markets are significantly ahead of the regional UK market average of 80, all recording an annual ADR in excess of 100. ADR is driven by a combination of strong demand, a varied mix of demand generators and the quality of the hotel accommodation. Therefore some of the markets that experienced high demand in 2015 (in terms of occupancy) do not necessarily have high ADRs as supply in these locations could be orientated towards the budget sector, or the quality of existing stock may not justify charging higher rates. Markets with ADR levels above 100 have been attributed a Colliers Index top score. TOP 5 ADR LONDON OXFORD BATH CAMBRIDGE EDINBURGH REGIONAL UK 2015 REGIONAL UK 2014 REVPAR TREND CAGR The table below shows the Compounded Annual Growth Rates (CAGR) between 2012 and 2015 for the Top 3, Middle 3 and Bottom 3 markets in terms of Revenue Per Available Room (RevPAR) growth. REVPAR TREND (CAGR ) TOP 3 MIDDLE 3 BOTTOM 3 14% 12% 10% 11.4% 11.4% 10.9% 8% 6% 7.2% 7% 7% 4% 2% 2.5% 1.5% 1.4% 0% CARDIFF LEICESTER BATH SOUTHAMPTON YORK NOTTINGHAM CAMBRIDGE LONDON OXFORD Cardiff has seen the biggest CAGR increase over the reviewed period, with good growth every year but reinforced by the Rugby World Cup in Leicester has grown rapidly too, albeit from a much lower base. On the other hand, markets such as London and Oxford already enjoy high occupancy levels and ADR s therefore making growth (as a %) comparatively lower than other markets. Interestingly Southampton, York and Nottingham fall within the middle range; all of which tracking a CAGR of around 7% over the period. This has been driven mainly by the growth of occupancy in these markets, as consumer confidence and business spending recovered in the UK since COPYRIGHT COLLIERS INTERNATIONAL 2016 COLLIERS UK HOTEL MARKET INDEX 5

6 MARKET APPETITE AND TYPICAL YIELDS With various economic, political and social difficulties across Europe during 2015, the UK has been experiencing good yield returns overall with cross border investment considering the UK as a safe heaven. We expect this to continue during The information of both indexes intend to show the interest and expected level of returns for a typical investor within the hotel sector based on our sector experience and the work we have carried out in the different markets. DEVELOPMENT COST INDEX All parties involved in hotel development within the UK appreciate the costs involved in bringing a hotel to fruition. Through our research and analysis in preparing the UK Hotel Market Index, we analysed the cost to build and acquire land. While locations such as London, Edinburgh and Oxford command higher land prices and construction costs, other markets offer a comparatively more affordable development proposition. We present the Top 6 in this respect below. The following graph shows the most common blended yields seen in the 36 markets analysed. CITY BUILD COST PER SQM BUILD COST COLLIERS INDEX LAND SITE PRICE LAND SITE COLLIERS INDEX AVERAGE 'DEVELOPMENT COST' INDEX BLENDED YIELDS - FREQUENCY Bradford 1, < 10, Coventry 1, < 10, Sheffield 1, < 10, Cardiff 1, Warrington 1, Hull 1, ,000-12,000 10,000-12,000 10,000-12, Total - Average 1,500 COPYRIGHT COLLIERS INTERNATIONAL 2016 COLLIERS UK HOTEL MARKET INDEX 6

8 CONCLUSION Cardiff has reached the top of the index mainly due to a low active pipeline, low build costs and strong hotel performance over the past three years (at least partly fuelled by the 2015 Rugby World Cup). Manchester ranks second, largely due to good investment and valuation parameters and strong hotel performance, exacerbated by a relatively small number of recent hotel openings. It does however, have a strong active pipeline and it will be interesting to monitor the potential impact this may have on the overall hotel performance. Leeds has achieved third place in our index, primarily on the back of strong performance and a low level of new supply. London is by far the largest market with almost as much supply as all of the other markets combined and has recently been a star performer in terms of RevPAR. However, given that our index punishes high land costs, high construction costs, sluggish growth in 2015 and a strong active pipeline, London only ranks sixth in our index. At the other end of the spectrum, Bradford and Hull rank lowest overall. Despite more affordable development costs, both are price sensitive markets recording ADRs below the regional UK market average, thus contributing to an overall lower market appetite and valuation yield. Nevertheless, we are still witnessing development activity in these markets, where with the right size and market proposition, successful developments are still being brought to fruition. It is important to note that these markets have been amongst the fastest growing in the UK. COPYRIGHT COLLIERS INTERNATIONAL 2016 COLLIERS UK HOTEL MARKET INDEX 8

9 WHY CHOOSE US 1.13 CONTACTS Colliers International Hotels offers a genuinely full-service hotel practice to serve your needs. With experts specialising in Agency, Valuation, Development Advisory and Consultancy we have specialists to help all participants in the hotel sector. 1.2 At Colliers ROOMS we are PER known 1,000 for our POPULATION spirit of enterprise. We have a passion Although for service this data excellence has not and been for used creating for the memorable overall Colliers UK Hotel Market Index, because some markets are inherently tourist experiences. and/or business We share destinations, a sense of initiative we believe and that tailor providing our work an to overview of the room density per city provides interesting observations. your specific needs. Over the years these attributes have helped us accelerate the success of countless developers, investors, owners and hotel companies. MARC FINNEY Head of Hotels & Resorts Consulting tel JULIAN TROUP Head of Hotels Agency tel We are passionate about finding custom approaches to accelerate your success. A team of over 30 dedicated hospitality professionals based in the UK are keen to assist you. Bournemouth leads the count of hotel rooms per population with the highest density of rooms across all the markets analysed with 32.5 rooms per 1,000 population. Bournemouth is one of the most popular seaside destinations in the UK and the fact that they have a high room count per her head is unsurprising. On the other hand, cities like Manchester and Edinburgh have high room counts per population because they have a good mix of leisure and business demand. London does not appear amongst the markets with the highest rooms per head ratio, even if the capital does account for over 48% all rooms in this sample, as this is offset by the significant resident population. DAVID HOSSACK Head of Hotels Valuation tel CHERISE COCHRANE Managing Consultant tel DAMIAN GRISI Senior Consultant tel This report gives information based primarily on Colliers International data, which may be helpful in anticipating trends in the property sector. However, no warranty is given as to the accuracy of, and no liability for negligence is accepted in relation to, the forecasts, figures or conclusions contained in this report and they must not be relied on for investment or any other purposes. This report does not constitute and must not be treated as investment or valuation advice or an offer to buy or sell property. (2016) Colliers International is the licensed trading name of Colliers International Specialist and Consulting UK LLP which is a limited liability partnership registered in England and Wales with registered number OC Our registered office is at 50 George Street, London W1U 7GA. COPYRIGHT COLLIERS INTERNATIONAL 2016 COLLIERS UK HOTEL MARKET INDEX 9

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