U.S. Book Consumer Demographics & Buying Behaviors Annual Report 2008

The publishing industry’s premier resource for understanding consumer book buying behavior. This ‘must-have’ annual report will give you the information you need to answer the critical who, what, where, why and how of today’s book consumer with detailed analysis focusing on:

Book data (including binding preference & actual selling price)Demographics (broken down by age, gender and income of buyers)Psychographics (providing data on reason for purchase, advertising awareness, and impulse vs. planned buying)Genre Category (following BISAC categories with Fiction and Non Fiction breakdowns)Channel (complete analysis of all channels of distribution – including those not tracked by traditional POS data).

Use this report to find out who your customers are; what other products they buy along with books; and what motivates them to purchase books.

The publishing industry’s premier resource for understanding consumer book buying behavior. This ‘must-have’ annual report will give you the information you need to answer the critical who, what, where, why and how of today’s book consumer with detailed analysis focusing on:

Book data (including binding preference & actual selling price)Demographics (broken down by age, gender and income of buyers)Psychographics (providing data on reason for purchase, advertising awareness, and impulse vs. planned buying)Genre Category (following BISAC categories with Fiction and Non Fiction breakdowns)Channel (complete analysis of all channels of distribution – including those not tracked by traditional POS data).

Use this report to find out who your customers are; what other products they buy along with books; and what motivates them to purchase books.