Martijn van der Hoeden, CEO at Assistance Software, says, “During January 2012, we already had more new contacts through the Microsoft Dynamics Marketplace than in all of 2011. I believe part of the reason is that many customers are planning or performing their upgrades to Microsoft Dynamics CRM 2011 and are looking for a professional-services automation tool that fits their business and works well with that solution.”

The Microsoft Dynamics Marketplace also plays a vital role in Assistance Software’s development of its own, expanding partner channel. Currently, close to 60 value-added resellers are certified to resell Assistance PSA. In addition, Assistance Software recently relaunched its website to make it even easier for new customers and partners to connect. Van der Hoeden and his team watch traffic closely to see where visitors come from and how they spend their time on the site. Their findings may also lead to updates and enhancements in the company’s listings in the Microsoft Dynamics Marketplace, which in turn will bring more traffic to the website.