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Here is the new Ultimate Outdoors Custom Bay Rat Lures for 2018. The Ultimate Aurora and the Ultimate Glow Aurora. We have these in Long Shallow 3-6 ft. depths, Long Deep 10-20 ft. depths, and Long Extra deep 20-25 ft. depths. Just like last year, we will be a Corporate Sponsor for the Southtowns Walleye Association of WNY, Inc. Tournament. We will be offering a contingency prize for the Southtowns Walleye Tournament this year for the heaviest Walleye caught on an Ultimate Aurora or an Ultimate Glow Aurora. The heaviest Walleye caught during the tournament on one of the Ultimate Aurora lures will receive a $200.00 Gift Certificate To Ultimate Outdoors of WNY. These new custom lures will also be eligible for any Bay Rat contingency prizes during the tournament. We will have these lures available at The WNY Sport & Travel Expo March 8-11. Stop up and see us!

We will be featuring the all new Eye-Fish blades and harnesses at the WNY Sport and Travel Expo in Hamburg next week. The guys from Eye-Fish will be set up fight across from us at the show with their tank to demonstrate how the Weighted Willow runs at all speeds. We will have their single blade harnesses for $5.00, and double bladed harnesses for $6.00. Also we will have their individual blades for 3 blades for $5.00 with a show special of buy 15 blades get 3 free. Eye-Fish will also be a sponsor of the 2018 Southtowns Walleye Association of WNY, Inc. Tournament.

We just recieved our shipment of Special Mate Spoon and Plug Storage Boxes. We will have the 8" Spoon and Plug boxes and 5" Plug boxes. Our Show Specials on these boxes will be $60.00 for the 8*' boxes, and $55.00 for the 5" plug boxes