‘Old is the new black’ : the rise of the real fashion blog

‘Old is the new black’: the rise of the real fashion blog In a 2012 Nielson survey, the Baby Boomer Generation were accredited for 49% of purchases in America, yet currently only 5% of advertising is directed towards them (Sauers 4). So what’s going on? Why is this demographic being so consistently ignored by advertisers in the USA? The truth is that this kind of older generation media subjugation is just as common in the…