The website says it compiled a list of popular topics people were likely to search for on Google and cross-referenced it with Google Trends data “to find out which saucy topics people in each country are most likely to search for”.

SA’s result isn’t entirely surprising when you consider the blesser phenomenon that has swept the country in recent years. Who can forget the outrage at – and in some corners outright support of – social media platform Blesserfinder, the site that helps connect women with rich men who can finance their lifestyles.

Women in Nigeria were just as interested in searching for sugar daddies as their peers in SA, with sugardaddyforme.com the most searched for online guilty pleasure.