28 Sep The New Landscape of Social Music Listening

Northeastern University news office asked Patrik Wik­ström, a newly appointed asso­ciate pro­fessor of music in the Col­lege of Arts, Media and Design, to weigh in on the changing face of music in today’s dig­ital age:

“Music lis­tening and dis­covery have always been social activ­i­ties, but social media ampli­fies these aspects. Social media strengthens the rela­tion­ship within a group of fans as well as between the artist and their fans. Artists no longer merely com­pose and/​or per­form songs to an audi­ence, they create a plat­form that allows their fans to meet and chat about the issues they con­sider to be rel­e­vant. Artists that are able to cul­ti­vate a tight and loyal fan­base via social media may be able to create a sus­tain­able busi­ness based on their craft without being part of the main­stream music industry and without signing a record label con­tract. It is far more valu­able to have a small but loyal fan­base that is willing to sup­port the artist it appre­ci­ates than a large and anony­mous fan­base that does not care very much about who has cre­ated the music it enjoys.”

About us

Transition Music Corporation is a WMBE/WOSB and 8(a) business that has been providing music and professional services for all media production needs, across all platforms, since 1996. Productions—from corporate presentations to feature films, PSAs to television series, documentaries to training videos, websites and internet apps—share an essential component: music, creative services, and sound effects provided by TMC.