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Email marketing is still one of the best channels for companies to engage their audience. In terms of acquiring high quality leads, emails can bring much needed boost to the pipeline.

For this to work, though, marketers must take several key factors into account. You can say right off the bat that quality content is essential to keep a prospect interested. But let’s say you did create emails that are designed specifically to catch attention.

Still, the most crucial issue here is whether or not your prospects are actually opening your messages. Because before they are exposed to the information you want them to consume, they must first open it.

This is where subject lines come in. In fact, much of the effectiveness of your email campaigns depend on how well you craft your subject lines. And this is something that you should not take lightly.

You just can’t say anything on the subject line just because you have to. So, you might want to get some ideas from these subject lines that are sure to rapidly increase your click-through-rates.

#1. A touch of humor

Subject: “Losing Hair Because of IT-related issues?”

You can never go wrong with injecting the zany and outrageous in your lead generation. Having a catchy subject line that is both humorous and relevant can get any decision-maker to take the click. This requires a lot of creativity on your part, but if you happen to have funny bone in you, then it won’t be a problem.

#2. Stir up some curiosity

Subject: “The Easier Ways to Grow Sales”

If anything, people are inclined to know more about a subject if they need to. It is only a matter of creating a subject line that appeals to their curiosity. Naturally, decision-makers will want to know more about a topic and will not hesitate to satisfy themselves by opening your email.

#3. Deadlines

Subject: “You’re Missing Out on these Hot Deals!”

Nothing says “open me” like an email with an urgent subject line. For one thing, people do not want to miss out on certain offers that are only available for a limited time. So, if you have such products, you should send emails with subject lines that will get your prospects to take action. This is where the “early bird gets the worm” principle figures as decision-makers are not the type of people to get left behind.

These three types of subject lines will guarantee an increase in open rates. But it takes one crafty mind to truly create enticing and relevant subject lines for ten words or less. First impressions do matter in the world of email marketing, it is essential for you to choose your words carefully.

https://www.callboxinc.com/wp-content/uploads/2017/07/Subject-Lines-That-has-Dramatically-Increase-Email-Open-Rates.jpg352800Judy Carollhttps://www.callboxinc.com/wp-content/uploads/2017/10/callbox-logo.pngJudy Caroll2017-07-04 01:33:512017-07-06 00:33:38The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words

Email marketing is still one of the best channels for companies to engage their audience. In terms of acquiring high quality leads, emails can bring much needed boost to the pipeline.

For this to work, though, marketers must take several key factors into account. You can say right off the bat that quality content is essential to keep a prospect interested. But let’s say you did create emails that are designed specifically to catch attention.

Still, the most crucial issue here is whether or not your prospects are actually opening your messages. Because before they are exposed to the information you want them to consume, they must first open it.

This is where subject lines come in. In fact, much of the effectiveness of your email campaigns depend on how well you craft your subject lines. And this is something that you should not take lightly.

You just can’t say anything on the subject line just because you have to. So, you might want to get some ideas from these subject lines that are sure to rapidly increase your click-through-rates.

#1. A touch of humor

Subject: “Losing Hair Because of IT-related issues?”

You can never go wrong with injecting the zany and outrageous in your lead generation. Having a catchy subject line that is both humorous and relevant can get any decision-maker to take the click. This requires a lot of creativity on your part, but if you happen to have funny bone in you, then it won’t be a problem.

#2. Stir up some curiosity

Subject: “The Easier Ways to Grow Sales”

If anything, people are inclined to know more about a subject if they need to. It is only a matter of creating a subject line that appeals to their curiosity. Naturally, decision-makers will want to know more about a topic and will not hesitate to satisfy themselves by opening your email.

#3. Deadlines

Subject: “You’re Missing Out on these Hot Deals!”

Nothing says “open me” like an email with an urgent subject line. For one thing, people do not want to miss out on certain offers that are only available for a limited time. So, if you have such products, you should send emails with subject lines that will get your prospects to take action. This is where the “early bird gets the worm” principle figures as decision-makers are not the type of people to get left behind.

These three types of subject lines will guarantee an increase in open rates. But it takes one crafty mind to truly create enticing and relevant subject lines for ten words or less. First impressions do matter in the world of email marketing, it is essential for you to choose your words carefully.

https://www.callboxinc.com/wp-content/uploads/2017/07/Subject-Lines-That-has-Dramatically-Increase-Email-Open-Rates.jpg352800Judy Carollhttps://www.callboxinc.com/wp-content/uploads/2017/10/callbox-logo.pngJudy Caroll2017-07-04 01:33:512017-07-06 00:33:38The Pick-up Lines of Email Marketing: How to Increase Open Rates In Just a Few Words

Whether you admit it or not, email marketing is still one of the most reliable marketing channels in terms of lead generation. That speaks volumes, because the fact that it is permission-based should make it more of a challenge getting them opened, the same way that it is a challenge for marketing minds to craft emails that get opened or get leads to convert. The point is, email marketing works. You just have to know how to make it work for you.

I’m sure there was a time when, upon opening and reading an email, you said to yourself, “What kind of trash is this?” or “I could have made a better email myself.” or something along those lines.

Believe me, I know how you feel.

I’ve been in this industry long enough to have used all sorts of marketing channels — email marketing included — yet, there’s never a day that I don’t learn something new. Take email marketing for instance. New concepts crop up literally daily, but the fundamentals remain almost the same.

In this video series, you’ll learn not only the fundamentals, but also some valuable tips and tricks that would improve the chances of your emails getting opened – from ensuring they’re mobile-friendly to making sure they’re as personal as possible. This video series is not a panacea for your email marketing ills, but if you use them, I’m pretty sure you’ll see some positive changes.

Really, I am one with you in your quest to never having an unopened email again.

Episode 1: It’s All about Mobile

Mobile Marketing isn’t the future — it’s the present. And if you’re not exerting a significant effort in your mobile marketing, you’re already lagging behind the competition. This also applies in email marketing. In this episode, you’ll understand why it’s important to optimize your emails for mobile usage, and learn some tricks that’d come in handy along the way.

Episode 2: It Pays to Personalize your Message

Unless it’s from the state lottery department and it begins with “Congratulations!”, rare is the email that leaves an indelible mark in our busy daily lives. That’s because emails are not exactly the most personal means of communication. But it also doesn’t mean you should just be contented in sending run-of- the-mill messages that convey zero emotion or sincerity or both.

Pro tip: The more personal your emails are, the better the chances of them getting opened, and ultimately, getting a positive response. Here’s how to craft emails that would make the guys at Hallmark blush.

Episode 3: Use a Catchy Subject Line

Books have synopses, movies have trailers, even sporting events have game previews where the protagonists tell the viewers what to expect come game time. Some, like boxing and MMA, make it even more interesting by making the fighters talk trash to each other, get into each other’s nerves and exchange blows even before the bell. That’s creating hype, that’s how tickets are sold, and that’s partly how fighters earn eight digits in less than a hour.

Similarly, that’s what should be done when writing an email. If you can sell it — meaning, make it interesting enough for the reader to open it and read the contents — just by the subject line alone, you should be inducted in the marketing gods hall of fame. See your ticket below.

Episode 4: Cut the Chase

Everybody is so busy these days we all need to be direct and straightforward. Most, if not all would agree if I said getting straight to the point works for most situations — in courtship, firing an inefficient staff, and even when doctors tell their patient their prognoses. I mean, I like details but unless it’s a really nice book or a series, I prefer knowing the meat of the matter ASAP.

Same is true with emails. Save the preamble for your novel. Just cut to the chase and tell the prospect what’s it about. Here’s why.

About Us

Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline.

Callbox enables companies to gain a foothold in their priority markets by initiating conversations with prospects through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile.