Adobe Technology Platform for RIAs Propels Innovation on the Web

SAN JOSE, Calif. — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of Adobe® AIR™ and Adobe® Flex® 3 software, furthering the Adobe technology platform for rich Internet applications (RIAs). Developers and designers use Adobe RIA technologies to rapidly create and deploy rich, branded content and applications. The release of Adobe AIR signals the next wave of Adobe RIA innovation by bridging the real-time, dynamic capabilities of the Web with the computing power and data capabilities of the desktop. Businesses that leverage the Web as a platform are now using the latest Adobe RIA technologies to build and deploy more engaging applications with the widest reach across browsers, desktops and operating systems.

“For 25 years, Adobe has delivered technology innovation for our customers, beginning with desktop publishing and extending to multimedia and the Web,” said Kevin Lynch, chief technology officer at Adobe. “Now, we continue to advance the future of digital experiences by enabling our customers to create highly interactive, expressive applications. This is an exciting time for Adobe, for innovation in software, and for designers and developers who are driving the Web forward.”
Industry Leaders Embrace Adobe RIA Technologies

Leading companies across industries such as entertainment, finance, media, retail and social networking are embracing Adobe RIA technologies. Deutsche Bank, The Nasdaq Stock Market, Inc., and The New York Times Company, among others, use the Adobe technology platform for RIAs to help ensure customer interactions are engaging and effective. (See separate press release issued today.)

“Adobe has been focused on improving the Web experience and delivering the underlying technologies to produce more interactive and expressive Web sites and applications, and the Adobe technology platform for RIAs hits right at a key need companies have today,” said Al Hilwa, Program Director at IDC. “The ROI of RIAs is real. A more engaging product visualization experience in eCommerce applications for example, helps customers understand what they are buying, which leads to less online abandonment and increased average order size through cross-sell and up-sell visualization.”

Adobe is also delivering new applications built with Adobe Flex and deployed on Adobe AIR, such as Adobe Media Player, now in beta release, which is a fusion of TV and the Internet that allows users to watch their favorite shows anytime and anywhere, as well as Buzzword, an elegant online word processor that has built-in collaboration capabilities.
Adobe Technology Platform for RIAs

Adobe AIR, Adobe Flex and Adobe Flash® Player software are the foundation of the Adobe technology platform for RIAs. Adobe RIA technologies include tools, frameworks, servers, services, and runtimes that work together seamlessly, enabling the creation of engaging experiences with the greatest reach. There are a variety of learning resources at the Adobe Developer Connection (developer.adobe.com ) to help developers immediately start building RIAs for the browser and the desktop.

Adobe AIR enables developers to create RIAs on the desktop using the skills and Web technologies — such as HTML, Ajax, PDF, Adobe Flash and Adobe Flex — they already employ. Applications deployed on Adobe AIR have the advantages of browser-based RIAs, such as speed of development, ease of use, and access from virtually anywhere. Yet they also have the benefits of desktop applications, such as the ability to read/write local files, work with other applications on a user’s computer and maintain local data storage on the desktop.

Flex is a free, open source framework for building highly interactive, expressive RIAs. Adobe Flex Builder™ 3, an Eclipse™ based development tool, accelerates Flex application development and includes new capabilities for deploying RIAs on Adobe AIR. Adobe Flex Builder 3 integrates with Adobe Creative Suite® 3 software making it easy for designers and developers to work together more efficiently. Powerful new testing tools, including memory and performance profilers and integrated support for automated functional testing, speed up development and lead to higher performing RIAs.

Major portions of Adobe AIR, such as the WebKit HTML engine, Tamarin ActionScript™ Virtual Machine, and SQLite local database functionality, are open source. Adobe is committed to contributing to the open source community on multiple fronts, including the release of the free open source Flex framework and open source BlazeDS for high-speed data connectivity, as well as active membership in the SQLite Consortium. Visit opensource.adobe.com for more information.
Pricing and Availability

Adobe AIR and the Adobe AIR SDK are available immediately as free downloads in English and offered for both Windows® and Macintosh operating systems. Upcoming versions are expected to be available for Linux and other languages. For more information, please visit www.adobe.com/go/air .

The Adobe Flex 3 product line is available now in English and Japanese, and offered for both Windows and Macintosh operating systems. The open source Flex 3 SDK is available free of charge and a beta version of Adobe Flex Builder 3 for Linux is freely available on Adobe Labs (labs.adobe.com). Adobe Flex Builder 3 is available as a standalone product or Eclipse plug-in, with the Standard edition priced at US$249 and the Professional edition at US$699. For more information about system requirements and supported platforms, please visit www.adobe.com/go/flex .*