Van Acker

Identity

Identity

Van Acker Construction Associates represents the intersection of Design Development and Execution. Since 1987, the practice has successfully taken on ambitious and complex projects, delivering the highest level of general contracting and construction management services for over 20 years.

The project included a range of deliverables from formal identity elements to physical site signage – ending with a fully responsive and optimized digital presence. The entire brand experience attempts to replicate the level of consideration, sophistication and rigor that Van Acker maintains across every facet of their business.

The logotype required a sophisticated, stable and conservative approach; the solution is a customized rectilinear serif that’s structured, elegant and stands out clearly as premium when viewing it across the service landscape. The digital presence is succinct but functional across all devices. Over privacy concerns for its clientele, Van Acker’s portfolio focuses on architectural details; it not only circumvented the problem of divulging too much information about the locations of the buildings but also allowed the craftsmanship to take center stage.