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Tuesday, 14 June 2016

Force Motors now powers Puneri Paltan for Season 4 of Pro Kabaddi

Force Motors is the Principal Sponsor of the local team
for Season 4 of Pro Kabaddi

The company sees a strong connect of the indigenous
sport with its customer base

Pune, June 13, 2016: Force Motors, Pune based
automotive manufacturer, today announced its Principal Sponsorship for Team
Puneri Paltan for season 4 of the Pro Kabaddi league. Pro Kabaddi series
is gaining popularity every season. Puneri Paltan has proven its capabilities and
was amongst the top contenders for the title position last year. It is
captained by Manjeet Chhillar and is coached by Arjuna award winner, Mr. Ashok
Shinde, who hails from Pune.

Puneri Paltan plays its first
game of this season on June 25, 2016 against Telugu Titans at Shree Shiv
Chhatrapati Sports Complex, Balewadi, Pune.

Force Motors’ sponsorship of
this indigenous sport is based on the common attributes that are echoed by this
earthy sport and its rugged, reliable and proven vehicles like Trax and Balwan
Tractors.

Mr. Ashutosh Khosla, President
Sales and Marketing Force Motors said, “Kabaddi is the most popular sport in
rural India, symbolizing physical strength, agile mind, and endurance.
Our customers see these very qualities reflected in our proven, rugged and
reliable Trax Utility Vehicles and Balwan Tractors. We are pleased to be the
title sponsors of our local Pune team; Puneri Paltan. Given the team’s track
record, we are hopeful for a spectacular win. I wish all the players very best
for this season! ”

ABOUT FORCE MOTORS

Force Motors, was
established in 1958 by Shri N. K. Firodia, with the vision to provide
affordable commercial transport for the masses by harnessing the best available
technology and offering economical, reliable and efficient products.

Force Motors (then known as Bajaj Tempo) started
production of HANSEAT 3-wheelers in collaboration with Vidal & Sohn Tempo
Werke Germany. The company continued to pioneer the auto industry in India with
the iconic brands like the Tempo, the Matador and the Traveller.

Today, Force Motors is a fully vertically
integrated automobile company, with expertise in design, development and
manufacture of the full spectrum of automotive components, aggregates and
vehicles. Its range includes Traveller light commercial vehicles, Trax
multi-utility and cross country vehicles, Trump small commercial vehicles, and
the Balwan range of Agricultural Tractors. The company continues in the
founder’s vision of providing efficient, utilitarian vehicles that empower the
individual entrepreneur to meet his and country’s ever changing needs.

In 1997, fully aware of the strength of Force
Motors, in terms of engineering infrastructure and capabilities, Daimler asked
it to set up a dedicated facility for producing and testing engines for
Mercedes passenger cars and SUVs to be made in India. Till date Force Motors
has supplied over 60,000 engines. This portfolio has grown to include the front
and rear axles of the C, E, S and M class passenger cars and SUVs.

In 2015, BMW assigned
Force Motors to produce and test the engines for all cars and SUVs to be made
in India. A state of the art factory has been built to the exacting standards
of BMW by Force Motors in Chennai close to the BMW car factory. This plant has
a capacity to build and test 20,000 engines per year.