Firms, Organizations and Contracts: A Reader in Industrial Organization

been drawn from cases when organizations are adjacent to one another in the
sense that there is a direct flow of goods between them. However, the
influence of some organizations spreads much further and affects supplier's
suppliers, e.g. by specification of particular raw materials or sub-components,
and also, through franchise agreements, customer's customers.

P. Maunder, The Bread Industry in the United Kingdom, Department of Agricultural
Economics, University of Nottingham, and Department of Social Sciences and
Economics, University of Technology, Loughborough, 94.

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