Pulse May 2018 - Page 42

To UPGRAdE
yoUR
RETAIL SPAcE
40
PULSE
BY
KELLY
HEITZ
RETAIL SALES can be a major
component of a spa’s revenue,
but it’s no longer enough to
have amazing products. you must
present those products to your
customers in a way that will entice
FoR MoRE their senses, intrigue their minds,
SALES want to buy. That’s a lot to ask of a
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May 2018
give them a thrill and make them
small retail space!