IBM Digital Commerce

Feature spotlights

Starter store

Accelerate time to market with a fully functioning starter store that enables you to quickly build your own online stores with the latest features and best practices for direct to consumer customer engagement. With an extensive set of site-level, category-level and product-level features, you can customize the look and feel of your stores and give shoppers the personalized experience they expect.

Mobile optimized experiences

Deliver mobile optimized experiences and take advantage of location-based services to target mobile customers with personalized content and offers. With responsive design IBM Digital Commerce recognizes the shoppers' device type and dynamically adapts the customer experience for that device.

Web content management

Deliver the right content at precisely the right moment in the buyer journey and manage the customer experience, all without the need for IT. Content management has never been easier with Watson helping you tag, find and more effectively use content throughout the customer experience.

Marketing and promotions

Create, manage and deploy personalized marketing campaigns on your store pages, through SMS and email, or through extended brand touchpoints. With promotional messages that include price discounts, you can incent customers in ways that help you grow sales and build loyalty.

Advanced site search and navigation

Make it easy for shoppers to explore your site and find exactly what they’re looking for with automatic search term suggestions and spelling correction. You can even influence store search results with search term associations and search-based merchandising rules.

Customer service

Extend the digital experience to the customer service channel with CSR capabilities built into the platform. Now your digital and customer service experiences can be seamless by giving CSR’s have the ability to perform key tasks on behalf of a guest or registered customer, and resolve common issues and capture orders.

Powerful site creation tools

Business users employ user-friendly templates to create, update and publish sites quickly, without an over-reliance on IT, while IT has the confidence that the website will scale globally and in a secure manner.

IBM and third party integrations

Extend your digital commerce platform with IBM and 3rd party services to create seamless end-to-end customer experiences. A full set of REST API’s gives you the flexibility to add innovative commerce services and capabilities that differentiate your brand, including headless configurations for new modes of customer engagement, like voice shopping and conversational commerce.

Self service administration

Simplify application management with a web-based toolkit to help site administrators and developers deploy and maintain digital commerce services, including control over logging and tracing custom deployments.

View moreView less

Technical details

Software requirements

As a completely cloud commerce based application, IBM Digital Commerce requires no software installation. Business user tools and storefronts are supported in common browsers.

Hardware requirements

IBM Digital Commerce requires a direct internet connection and a work station that supports the browser being used.