Doing digital engagement in the public sector

As the use of social and digital tools in the public sector increases, UK digital engagement advisor Steph Gray is helping to answer some of the knotty questions about how to maximise the value of digital engagement efforts and investment. In March 2012, he launched the Digital Engagement Guide, a collection of ideas and practical help to use digital and social media in the public sector.

Digital engagement is about embracing the fact that these digital channels are interactive – that when you put something out there people reply to you: you need to answer questions, you need to respond to criticism, you need to engage in discussions that are already happening in places that you don’t control.

About Steph Gray

Steph was formerly Head of Digital Communications at the Department for Business, Innovation and Skills, leading a team managing corporate websites, digital engagement/social media, online public service delivery and internal digital channels. Under his leadership, the team earned a reputation across and beyond Government for practical innovation in support of the Department’s work, including pioneering approaches to online consultation, work with online communities and social media monitoring.

Steph is now a consultant, developer and coach to clients, helping them to use low-cost digital tools and techniques including social media to engage their audiences, work more collaboratively and save money. About half his work is still with UK central government. He also hosts a number of events aimed at digital practitioners, including MailCamp, a seminar on public sector email marketing and UKGovcamp, which brings together over 200 people interested in the public sector’s use of digital.

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