Paul Smith in the French Alps

British clothing design company Paul Smith has released a short film featuring two mountaineers to promote the Autumn/Winter 2013 mens underwear collection. Slackliners Antoine Moineville and Tancrède Melet are shown precariously hopping from peak to peak, at times with nothing more than their Paul Smith boxers and a single piece of rope to save them from falling. Against the breathtaking backdrop of the French Alps, we watch as the two adrenaline junkies take on the mountains, bounding up the slopes before running across their lines and hand-standing on cliff tops. Throughout the film Antoine and Tancrède are dressed head-to-toe in Paul Smith; starting out in new season trousers and tops from the Paul Smith Jeans collection before stripping down to their Paul Smith Underwear.

Related

Stay Inspired

What is The Inspiration Room?

A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. More »