The Upsurge of Artificial Intelligence in Marketing

By Marketing Tech Outlook | Thursday, March 07, 2019

Artificial intelligence is now the essence of businesses of all sizes. The AI has the capabilities to mimic human intelligence such as voice and image recognition, semantic research and machine learning. AI tech is a benefit to the customer lifecycle with practical implementation.

AI helps the business company upsurge their profits using CLM (Customer Lifecycle Management) metrics. AI helps in reaching and attracting visitors and consumers with a range of inbound techniques:

With AI, businesses can map raw sensory data to symbolic categories. This task includes things such as planning, recognizing objects, problem-solving and understanding language.

The AI content writing programs functions to pick elements from a dataset and structure a human behavior pattern. These AI generated content and data from various IoT networks and devices are useful components for marketing strategy. Businesses earn revenues using data acquired by AI to implement better services to consumers.

Businesses can engage their consumers with predictive service analytics. With the use of AI, businesses work on providing more data-driven insights. This also helps in attracting new customers and visitors on websites and blogs.

AI helps in boosting subscription-based business by analyzing which customer is likely to unsubscribe from a service.