Beware BlogBurst: The Liars Return (part 5.)

We are continuing our investigation into the BlogBurst matter.
For new readers, a quick summary of Medgadget.com’s original investigation into the world of Pluck, an aggregator company. So far, we have conclusively shown that Pluck, a San Antonio based company has engaged, through its service BlogBurst, into a practice of deep linking images from bloggers, as well as from completely independent parties, those that have nothing to do with BlogBurst. Moreover, it is incomprehensible, that the nation’s leading newspapers, including but not limited to the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News, the Austin American-Statesman, together with Pluck, are continuing to engage themselves in the practice of stealing bandwidth via deep linking. We have also shown that Pluck, in its service agreement, is essentially appropriating entire contents of blogs, published at the time of the contract, forever for production of “derivative work.” As it stands now, the derivative work–in the world of Pluck–includes the entire post and pictures. Plus, probably, the bandwidth. (If you want to learn what the BlogBurst agreement means in real life, head to this post by Gary Farber.)
Now on to, what we believe, is a new set of lies by the company. According to their reports and “research”,

“…every blogger that reported their referrals showed between a 15-30% CTR [click trough rate -ed.] back to their blog from their full-posts on the publisher sites. BlogBurst’s model of providing full attribution with each blog post appears to be working well…”

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