Diageo's Johnnie Walker is star performer'

Published: 23 July, 2008

UK: Jonnie Walker whisky sales pass 15million-case milestone

The Scotch Whisky Association says Scotch exports are now at an all-time high with volumes exceeding 1bn bottles a year. It believes Scotch exports to China alone have grown from 1m to around 60m in six years.

In India, the recent scrapping of additional customs duties has been hailed as a 'significant step' by the SWA, which had long campaigned for the abolition of the discriminatory tariffs.

"India is a huge market with plenty of potential for Diageo," said Walsh.

Last year, Johnnie Walker outperformed the category and competition in the Asia Pacific region and Walsh revealed that it had closed the gap on its nearest rival Pernod Ricard by six market share points in China last year. "We expect to be number one in China one day... that is our goal," said Walsh.