Why the first donation matters the most

Our numbers show that when someone receives their first donation to their Fundraising Page, it’s a BIG DEAL. In fact, the earlier someone gets their first donation, the more they go on to raise – when we dug into the numbers for the UK’s largest fundraising event, the London marathon, we found that when someone gets their first donation around three months before the event they’re taking part in, they can raise about £800 more than someone who gets their first donation two to four weeks before!

And when you think about it, it makes complete sense – firsts are pretty important… First step, first goal, first job, first kiss 😉 Achieving something for the first time is awesome and it sparks a chain reaction to do more. That’s what getting their first donation is like for a fundraiser. It builds confidence and inspires them to raise more money.

If you’ve got five, 10, 20 or 100 people taking part in the event, helping each of them raise £800 more.. Well, that soon adds up!