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The new brand identity

For 2014 Banca IFIS set itself very precise business objectives that can be described in a single word: growth.

Along with this desire, that applies to every area and sector of the bank, is also the ever-present aim to evolve and innovate.

This is the direction of Banca IFIS’s new corporate identity, which is not, however, a complete break with the past.

The names remain, what has changed is the look, based on new, eyecatching colours.

After the appreciation shown towards the graphics of CrediImpresa Futuro and CrediFamiglia, launched in 2013, Banca IFIS has decided to give all its areas a new look. Black, gray, white and red. The colours that were, until now, the symbols of Banca IFIS are being retired after years of faithful service, to be replaced by their more vibrant “colleagues”. The only ones not to change logos are the institutional divisions, Banca IFIS Group and Banca IFIS, and those already recently released; rendimax, contomax, CrediFamiglia and CrediImpresa Futuro.

Trade receivables of pharmaceutical companies in the healthcare sector due from local health authorities and other government agencies.

Financial support to Italian companies that export and foreign companies working in Italy.

Acquisition, processing and management of portfolios of nonperforming loans owed by households in the consumer credit sector.

Subsidiary of Banca IFIS which gives financial support in the context of trade receivables to companies operating in Poland.

Brand dedicated to the financing of small and medium-sized Italian companies.