I work and write for a tech company that has created many first-in-the-world technologies. In press releases, I often write something like “[Company name] today announced another world’s first with ...

When we write difficult surnames, e.g. Novak Djokovic, is it neccessary to use 's in the genitive case? Is it correct to write Novak Djokovic match-ball, or we must write Novak Djokovic's match-ball ...

I know that if a word ends with an s then it should be made plural or possessive by use of an apostrophe with no extra s (e.g. "Thomas Harris' book was a riveting read." as opposed to "Gary Barlow's ...

My English teacher said that it's not correct to say 'my company' for indicating the company I work for, because 'my company' means the company I own. But I don't think this kind of confusion happens ...

I'm normally pretty confident with my punctuation, but this one has been stumping me, and it's probably because I don't know the proper phrasing for what I'm trying to ask:
How to we add a possessive ...

I understand that, if two nouns possess something, the possessive case is only applied to the second noun, i.e. it is "Alice and Bob's wedding". Following this rule, if I talk to Alice and refer to ...

My problem is about the possessive s (the ownership s) not that ending-s.
For example, we say, America's Flag, here the America has gotten one ownership s that is America is the owner of that Flag. ...

The subheading of this news story says, "Threatened showers don't mute crwods' enthusiasm" [sic].
Separate from the misspelling of crowds, is it appropriate for the apostrophe to go before or after ...