Like the computer ads that came before them, the ads pit two gentlemen—a casually dressed 20something, representing the private sector, versus a man stuffed into a suit as the new healthcare law, commonly known as Obamacare. Together, they pull a not-very-funny odd couple routine, with the private sector playing it cool and competent, and Obamacare floundering around as a bewildered bureaucrat.

Some ads make a clear point, pointing out the frustrations many Americans have with the healthcare.gov website:

Others get a little more theoretical, with the private sector grilling Obamacare over the program's accountability, who in turn simply responds "whatever."