determine if campaigns are meeting overall marketing and conversion goals

Explanation:

If you really want to succeed with AdWords, you’ll need to regularly review and refine your account’s performance. In particular, you’ll want to monitor the status and progress of both your ads and their keywords. This article explains where to find and how to interpret performance data in your account.

You’ve created your ad, and it’s up and running. Your next step is to find out how it’s performing. Tracking statistics like clicks, impressions, and clickthrough rate is a great way to start. It’s also important to think about what you’re trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals.

If you’re new to tracking your performance, start by clicking the Campaigns tab in your AdWords account. The statistics tables on your Ads and Keywords tabs under the Campaigns tab provide a complete, customizable view of all of your data. You can keep the reporting simple or dig deeper for more detailed insights into the success of your campaigns.Source

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Get Answers ✅✅✅ By monitoring ad campaign performance, an advertiser may obtain the information needed to: