3:38 AM,
Aug. 17, 2013

Real estate agent John Denniston of Perinton hosts an open house in Macedon.

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It is one of the rituals of home-selling - a tried-and-true way to market a property: hosting an open house.

But it is just one aspect of what should be a multi-pronged approach to marketing a home, said John Denniston, associate broker at Hunt Real Estate ERA. A good marketing plan will also include advertising in various outlets and making sure the listing is visible on the Multiple Listing Service, or MLS, he said.

What an open house offers is a no-pressure way for people who are interested in buying a home to view it, Denniston said. ...