Cheryl Ann Wadlington is the style director at Evoluer, she says shopping trends have changed.

“We do makeovers, personal shopping, style coordinating with celebrities and even average soccer moms,” said Wadlington. “Even though years ago, diamonds were a girl’s best friend, right now women say look, we want to feel good on the inside.”

The key is pampering and making mom feel great.

“Spa days are great. Flowers are, even though they may score high, they’re so easy,” says Wadlington.

So return that necklace and maybe get her something a little less shiny but a whole lot more relaxing.

According to Offers.com, Americans will spend an average of $67.59 on mom. The site also says husbands will spend an average of $91.21 on their wife this year, up 11% than last year.