I have UI design; user experience; product management; multi-channel ecommerce; and research & strategy skills. With nearly a decade of experience in leading change, my career has been focused on helping organizations research and identify areas for improvement; and helping them transform their product and services offering to better meet customer needs.

Developed the interface icons for the Walgreens mobile platform. Originally developed for Walgreens iPhone app, the icons have been extended for use on the Android, iPad, Blackberry and Window mobile platforms.

Creative Director for the online 2010 Holiday campaign for Walgreens. Developed custom extension of the in-store holiday mascots (internally named “Suzette and Buck”) applying them to all digital touchpoints. The Holiday shop launched Thursday November 4th with 10 themes highlighted gift giving categories. 4,000+ products were featured in the shop, plus additional Deal of the Day promotions. Overall online holiday sales saw a huge lift adjusted year over year.

Creative Director for a complete redesign of the Walgreens online pharmacy interface. The design had to scale well for the user that has a single prescription up to those with complex maintenance drug requirements.

Creative Director for a re-development of Walgreens cart and checkout, as well a product details pages. Working closely with team of Information Architects, and Usability Researchers, we streamlined the flow purchasing flow. The efforts were so successful that we saw a 7% increase in our conversion rate, 25% for those coming in from a google search.

For the 2011 Flu season Walgreens is launching the ability to schedule flu shots and other back-to-school immunizations online. Patients will also be able to generate a prop-populated consent form per by the CDC’s guidance. The scheduling interface is entirely new to Walgreens retail, with the intent to roll it out to B2B customers later.

To coincide with the launch of new packaging design, Walgreens Brand OTC products got a separate branded store within Walgreens.com. Select verticals were given a unique category page to highlight the breadth of product assortment.

Walgreens Pharmacy Chat service allows customers to chat live with pharmacy staff 24 hours a day, seven days a week. A new logo was designed to coincide with a relaunch of the updated service. The new identity was included in a broadcast campaign, on walgreens.com , as well as, for in-store signage.

Process artifacts for the design of Relativity’s new document processing functionality. Task analysis allowed for the creation of persona based user scenarios. These scenarios lead to the identification of the happy path in the user flow, which eventually lead to UI sketching of the interaction. Wireframes and prototype followed.

As kCura’s Relativity platform added more functionality, the need for a standardized means of data visualization became apparent. I designed a set of data analysis and visualization standards to be applied throughout the platform. These standards have been applied to Relativity’s Document Processing application, Assisted Review technology, as well as it Review Manager forecasting tool.

I directed a team of designers and copywriters to develop brand standard guidelines for the digital extension of HP’s What Do You Have To Say campaign. I also presented new brand standards to HP’s Asia/Pacific/Japan and Latin America groups, as well as North American agency partners.

For the American Veterinary Medical Association (AVMA), I helped publish their Journal|Magazine, JAVMA. Specifically, I art directed and designed the News section. This involved calculating page counts, developing mock-ups and dummy, layout and composition, as well as ensuring proper pre-press procedures were followed for print vendor delivery.

Community School District 300 had been using the same general branding for its newsletters, and annual report for several years. The feeling was that the old design lacked the polish desired for this expanding and dynamic community. D300 also wished to retaining certain design elements with the re-design: 1) the format: a bi-folded letter sized brochure, and 2) duotone of black and the school’s distinctive blue. Also the re-design had to entail developing a flexible template system enabling the marking staff to quickly develop the monthly newsletters—after some core InDesign training. D300 was so pleased with the resulting new brand standards for their newsletters, that I was invited to design their 2009 annual report.

ilverback is my first attempt at a multi-weight sans serif face. It won first place at the Punchcutters Exhibition held in late November. Co-sponsored by the Society of Typographic Arts and the Illinois Institute of Art – Chicago, the exhibition pulled in around a dozen submissions. Rick Valicenti and Linda Blackwell judged. Work on the Heavy/ Extra Bold weight of Silverback is progressing nicely (if not frantically). First pass at the Glyphs is done, with a ton of tweaks ahead. No spacing or kerning is really done yet, but that will come in time. This weight along with the regular will be used to interpolate the rest of the family.