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Sunday, 28 February 2016

1) This company was started by two insurance salesmen L. Upton and E. Upton in 1911, initially as "Upton Machine Company". In 1960's this company won a contract from NASA to develop the food and waste management system for "Project Gemini". Id which company I am talking about having slogan "Every Home… Everywhere… with Pride, Passion and Performance"

- Whirlpool Corporation

2) Which public sector company having slogan of "THODA SIMPLE SOCHO" ?

- National Insurance Company

3) This concept of marketing was first publicised in Seth Godin’s book, “__________: Turning Strangers into Friends and Friends into Customers”, in 1999. This marketing concept widely used by Facebook, Youtube, Google and other e-commerce companies in today world. How do we know this concept very well ?

The logo is of DDB Mudra. It was founded by A G Krishnamurthy. Girl sitting with PAA is Rasana Girl (Taruni Sachdev) who was launched by A G Krishnamurthy & authored the book Dhirubhai Ambani: Against All Odds

7) Id the brand has been since 1850, well known for its tagline for last 32 years, The Best Part of Waking' Up is _______ in Your Cup" FITB ?

Sunday, 21 February 2016

1) Who is this business executive who has started her career as brand manager in P&G later served in prominent positions in manycompanies like DreamWorks, Hasbro, Walt Disney before becoming CEO of E-bay during whose tenure it became $8 bn company from $4 mn. Id who I am talking abouta?

- Meg Whitman

*2) Who is this businessman bought this used A-26 bomber. He retrofitted the plane with commercial engines, renaming it to “_________ Bombshell.” He hired two pilot and along with them, he flew around the world in 78 hour broke the previous record which was set by Howard Hughes. Tell me what is the name given to this bomber has been blanked out ?

- 'Reynolds' Bombshell by Milton Reynolds

3) Who is this so influential lady from the fashion world who is dubbed as "the Queen of 7th Avenue."?

- Donna Karan

4) What was bought by GD Birla in late 1920's from Pandit Madan Mohan Malviya in 89 thousand rupees?

- Hindustan Times

5) Which 122-year old brand which was founded by a journalist, came up with these candy way back in 2004 ?

- Amrutanjan Ltd.

6) Which company having the slogan "Red. Hot. Spicy" founded in 2005 ?

Sunday, 14 February 2016

1) E.D Sassoon and Company, a prominent Baghdadi Jewish industrial family, took over a mill which was in the primitive area of Thane in 1925. They renamed the company and named it after two noted members of the Board of Director's. Later a most prominent group from India X entered into negotiations with Sassoons. In 1944, X became the owner of this company and took charge of this fledgling enterprise that was the foundation of very famous brand in India. Id the X group and the company it acquired from the Sassoon?

- JK Group, Raymond

2) Virender Sehwag, Salman Khan and SRK were some of its brand ambassadors, recently it roped Nawazuddin Siddiqui as it's brand ambassador. Id the brand?

4) Johann Jacob, a German watch maker living in Switzerland, learned the Priestley's method of dripping sulfuric acid on to limestone to produce carbon dioxide gas and using his machinist's skill, became the first to develop a manufacturing process to artificially carbonate mineral water and it gave origin to ________ way back in 1780's and is still operating today as part of a larger company. Id the company which featured a real life veteran of British naval officer named Commander Whitehead in its adv in 1950's & 60's ?

6) Journalist Romesh Thapar started an English language magazine, named Cross Roads which was banned being critical of Nehru Policies. Thaper challenged the ban in the SC which lifted the ban in 1951. This incident forced the Govt of India to bring some amendment in a Law. What was the amendment was all about?

Sunday, 7 February 2016

1) Idea to provide fast and free information to people about any service they need around a location, X started AskMe services in late 1980's but it could not take off and had to shut down due to poor market and ecosystem and capital. Later in mid-1990's, he started his own publication called "Wedding Planner" which was distributed (free) by the Times of India to its matrimonial advertisers. That, too, lasted a while. Once again to see the conducive environment, he stuck to his previous idea and came up with the idea to set up ________? Id the person and what did he come up with?

- V S S Mani; Company: Justdial

2) Id the brand from these two characters and name them ?

- Hallmark Cards; Characters: Hoops & Yoyo

3) The British version of this product is a sticky, dark brown food paste with a distinctive, powerful flavour, which is extremely salty. This distinctive taste is reflected in the British company's marketing slogan: "Love it or hate it." The brand name has entered British English and used when we make a comparison of one thing with another thing of a different kind. Id the brand it is?

- Marmite

4) Who delivered this famous speech on his retirement to his employees in 1967 "When To Take My Name Off The Door" at the company annual gathering?

- Leo Burnett

5) Inspired by Apple, the iconic computer maker, the duo decided that their firm will be named after a fruit or a flower. X, a white flower found high in the Alpine hills, fitted the bill. The flower is considered a symbol of purity, creativity and innovation - exactly what wanted the company to be identified for. Id which company was set up by them?

- Edelweiss, Rajesh Shah & Venkat Ramaswamy

6) Louis O Kelso, a political economist, corporate and financial lawyer, author, lecturer and merchant banker who is mainly remembered today as the inventor and pioneer of what famous concept, which was first time adopted by Peninsula Newspapers in mid-1950's?

- Employee Stock Ownership Plan (ESOP)

7) This is the logo of one of the oldest registered company in India and one of the oldest in the world, which is still in business. It was established in the year 1767, by a Scottish gentleman started his business in India. Id which company it is ?