DETROIT, Jan. 17, 2011 - The 2011 North American International Auto Show
(NAIAS) exceeded attendance figures for a third consecutive day over
the 2010 show. Attendance yesterday, on Martin Luther King Jr. Day, was
nearly 65,000. To date, attendance overall is up nearly 20,000 over 2010
Public Show figures.

"Good weather plus great new vehicles equal enthusiastic crowds at
NAIAS," said Barron Meade, NAIAS Chairman. "We have an outstanding
formula working for us right now and look forward to it continuing.
People are in line every morning waiting for the doors to the showroom
to open."

Below is a brief overview of some activities planned during the NAIAS
Public Show.

* WEDNESDAY: NAIAS Education Day: A World of Opportunities: Presented
by State Farm Insurance. Opening remarks, 8:30AM-10:00AM in Cobo Arena.
School groups in grades 9-12 and college level will have the unique
opportunity to explore automotive career paths and learn about trends in
the auto industry. Students will then be invited to visit NAIAS exhibits
on the show floor to speak with representatives about automotive
career information in small groups and one-on-one discussions. From
10:00AM-3:00PM, representatives will have activities to keep students
involved while actively teaching topics such as technology, automotive
design, engineering, or environmental concerns.

* WEDNESDAY: Courageous Persuaders Press Conference: Michigan Secretary
of State Ruth Johnson and Detroit Auto Dealers Association president
James Seavitt will hold a press conference from 10:00-10:15AM at the
Secretary of State exhibit area located on the main Cobo concourse
(across from the Oakland Hall entrance). Courageous Persuaders is a
program in which high school students create videos to warn middle
school students about the dangers of underage drinking. Students in 7th
and 8th grades judge entries for effectiveness and those whose videos
that are rated highest can earn scholarships.

* FRIDAY: The Detroit Tigers Winter Caravan: The Detroit Tigers' fan
rally, including an interactive Q&A session, takes place Friday, January
21, 2011. The rally and Q&A will occur at 4:00PM in the Chevrolet
exhibit.

* FRIDAY: Channel 7 (WXYZ-TV) Family Day at the Auto Show: There will be
musical performances, giveaways and a chance to meet Channel 7 on-air
talent.