Sales tools have always played a major role in simplifying and strengthening the sales cycle. But, the success of the sales cycle lies in selecting the right tool that can transform your sales process.

Yet, it is not easy to select the right tool.

A tool can look great at a first go, but then turns out to be messy when you start using it. So, you need to weigh in every tool based on several parameters to ensure that you make the right decision.