The 'Flash-Kick' Event Promotes Samsung

Commuting through the train station can be dull, but Samsung has kicked up the excitement with their PR stunt 'Flash-Kick.' Increasing excitement towards Samsung was the main goal; however, Flash-Kick also helped liven up a daily commute for many passersby in London’s Victoria Station.

Flash-Kick was announced over the PA system at the London train station. As many commuters turned their heads, attention focused on a very small square indoor soccer arena. One player started showing off skills before being joined by another, after a minute a man dressed as a referee hopped in and got the game going. The players showcased their skills for Samsung.