Notojima Koda no Himatsuri is a dynamic fire ritual held in July. Men carry a mikoshi (shrine float) and seven kiriko (floats adorned with votive lanterns) of various sizes from Iyahime Shrine to an open space, where they walk around an unlit torch 30 meters in height. The torch is then lit by participants who throw flaming handheld torches onto it to create a blazing pillar of fire. The direction in which the burning torch falls is said to determine whether there will be an abundant fish haul or a bumper crop harvest in the year.