Bret Easton Ellis wrote a short story in which a Piaget watch features prominently for Nowness, the Louis Vuitton Moët Hennessy-owned online luxury blog. [Nowness]

Here is the first sketch from Material Girl, the line Iconix is doing with Madonna and Lourdes. [LATimes]

Guy Ritchie has recently been getting it on with a model 13 years his junior. (He did learn from the master of dating younger people, after all.) He was photographed saying goodbye to her at his doorstep in the morning wearing striped pajamas. Sales of striped pajamas have risen. Because if you are a middle-aged man who wears striped pajamas, models are guaranteed to come a-knocking. [Daily Mail]

Clive Owen is the face of Bulgari's men's scent, and he's playing Ernest Hemingway in a biopic. [WWD]

Rachel Zoe has broken her silence on that matter of urgent importance to reality television fans everywhere: Taylor Jacobsen's firing after, as reported by Page Six, clothing went "missing" from Zoe's styling closet. "That was so real that I cannot even tell you how real that actually was," says Zoe. "It was like, I hired Brad, this little angel, and then Taylor just went in for the kill. And I, like, did not see that coming. I always knew what she was capable of, but who knew that was going to happen with the camera?" [WWD]

Artist Jenny Holzer agreed to collaborate with Keds on a line of sneakers whose proceeds will benefit the Whitney Museum. Holzer wanted to put "The Future Is Stupid" on the kicks, but the Keds execs balked. So her shoes bear the slogan, "Protect Me From What I Want." [NYTimes]

Paul Smith turns down most such collaboration opportunities because he believes in "doing things that are right, not easy." [WWD]

Christian Siriano feels no such compunction. He is now "designing" a kitchen sponge. He also once "designed" a Starbucks gift card. [Gawker]

Pina Ferlisi, former creative director of Generra and a onetime employee of Marc Jacobs, Coach, and the Gap, has been named the creative director of McQ, Alexander McQueen's lower-priced line. She will work under the supervision of Sarah Burton. [WWD]

We've established that Gisele Bündchen basically is great-looking. If not outright bionic. She doesn't age, she doesn't appear to gain weight during or after pregnancy, she has a stare that could sell everything from Dior to flip-flops. So why Photoshop the crap out of a picture of her in a bikini, and tell us it's her "flawless post-baby figure"? [People]

If you wanted a New York Herald Tribune shirt like Jean Seberg's in Breathless — but not the $125 Rodarte version with the "Rodarte" logo, just the plain item — you could buy one from Neighborhoodies for $25. However! The New York Times, which claims to own the Herald-Tribune trademark, is threatening to sue Neighborhoodies, because it is a big meanie. [Racked]

Balenciaga is opening its first dedicated men's wear store during men's fashion week in Paris. [Independent]

Some people fear that men's clothier HMX, the company that emerged from the ashes of Hartmarx's bankruptcy and which is now under new management, might shutter its Illinois factory, at a cost of approximately 1,000 jobs. President Obama favors Hart Schaffner Marx suits, one of HMX's brands. [NYPost]

Hate the words murse, meggings, manx, and any other m-eologism fashion scribes invent to refer to a man's use of a fashion item? So does this writer. [LATimes]