Week 9 Wrap: Viewership Drops Once Again For NFL on CBS

For the ninth time in thirteen telecasts this season, viewership declined for the NFL on CBS.

CBS drew a 9.8 final rating and 16.160 million viewers for the Week 9 NFL singleheader window last Sunday, flat in ratings and down 1% in viewership from Week 9 last year (NYG/SEA*: 9.8, 16.279M, FOX), and up 1% and 2%, respectively, from Week 9 in 2009 (ARI/CHI*: 9.7, 15.866M, FOX).
The telecast ranks as the second-highest rated and second-most viewed NFL singleheader on CBS this season (five telecasts).

It has been a soft first half of the season for CBS, as eight of the network’s first thirteen telecasts have had declines in ratings and nine have had declines in viewership.

Ratings/Viewership For NFL on CBS
Through Week 9 of the season
* Because CBS does not disclose percentages for regional telecasts, individual game information will not be included.