Publications

Outlook is a comprehensive online source of global analysis produced annually with five-year historical and forecast data across 13 industry segments in 54 countries. The Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend.

The annually produced Australian edition includes five year data forecasts and commentary across 11 key entertainment and media segments in Australia. The 2015 Australian outlook includes a special feature on Innovation in Australia. PwC research has found that the Australian start-up sector has the potential to contribute $109 billion or 4% of GDP to the economy by 2033. As entertainment, media, Internet and marketing businesses seek growth, their ability to innovate – or buy and integrate innovations - will be key.

By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalise on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.

This report summarises key findings from a 1,010-respondent survey exploring the topic of consumer preferences in customer care, with a focus on channel of choice for customer care. Specific objectives were to:Determine satisfaction and preference levels for online and offline channels. Learn the effects of channel switching on customer satisfaction. Determine the effect of digital customer service experiences on a consumer's satisfaction.

What is the connection between the entertainment and media industry and today’s powerful global tide of urbanisation? What does it mean economically for businesses making distribution and expansion decisions? This report investigates the drivers of growth across 30 cities and identifies pockets of potential from tapping into spending growth to leveraging a skilled workforce.

According to new PwC analysis of M&A deals across the European entertainment and media industry in 2014, the rebound in deals value since the post financial crisis trough has been far more marked than the recovery in deal volumes. Read more.

This report summarizes key findings from a 1,044-respondent survey conducted in October-November 2014 exploring the topic of year-over-year theatrical box office decline in the summer of 2014. The goal of this research was to explore reasons behind the decline and whether the trend was a one-off decline or the beginning of a trend.

Produced annually and in its third year of publication, the Israeli entertainment and media outlook 2014-2018 focuses on major trends, including how the country is approaching a significant advertising tipping point particularly in mobile advertising, how to monetize the digital consumer and what challenges and opportunities are driving growth within nine segments of entertainment and media.

With TV now competing with film more than ever, everyone from cinemas and film studios, traditional cable and satellite players and those involved in video content production and distribution have to learn how to adapt their offering models to meet the consumer demand.

Tech innovation is happening so fast today that even the most digital-savvy leaders are unsure of where and how to invest. It can be tempting to put some dollars into a handful of digital initiatives as a testing ground. But is that enough for companies that want to be the disruptors, not the disrupted?

We spent several months surveying consumers and speaking with experts to explore wearable technology and how it will impact various industries. Wearables will no doubt have a huge impact on advertising and content, providing a plethora of opportunities for media and retail in particular. In brief, the paper, animated video and infographics focus on how wearables will open up partnering prospects, why pricing is a major factor prohibiting wider adoption of wearable technology and consumers' concerns around privacy and security on wearable technology.

Produced annually, the German entertainment and media outlook analyses key trends and derives revenue forecasts in eleven sectors of the entertainment and media industry in Germany over the past five-years and forecasts the coming five-years. This year we discuss how digitization has arrived in every life and how it's affected media usage.

The 2014 edition of the Outlook for the sports market in North America contains PwC's perspective on recent results, potential opportunities and future challenges that the sports industry in North America may face. The report covers revenue forecasts over the next 5-years to 2018 within four key segments of the North America sports market including gate revenues, media rights, sponsorship, and merchandising.

Information security risks continue to mount and the main question is, are you prepared to deal with today's threats? This annual edition of the Global State of Information Security Survey explores this issue and other critical drivers of information security effectiveness. Key findings from this year's survey include discussing the costs of managing and mitigating breaches as they continue to rise, what the fastest-growing sources of incidents are and more. Read more.

The annually produced Swiss Entertainment and Media Outlook presents 5-years of historical data and 5-years of forecasted data across eleven industry segments, a deep-dive into a hot topic and a special report focusing on current media trends. In each segment of this outlook our Swiss colleagues share their point of view on the Swiss entertainment and media market and offer detailed commentaries on the major developments expected in the coming years.

Produced annually, the outlook for the Netherlands focuses on consumer and advertising spending across 11 segments. This edition examines how the consumer is no longer inhibited by traditional boundaries and is increasingly in the driving seat. How will your business models change as a result?

This year's India Outlook examines the ever changing business environment in India and how it's been imperative for emerging businesses to rethink their business models, moving beyond just a focus on digital innovation and widening their expertise to include customer engagement and innovation, ultimately positioning themselves to enjoy the benefits of the digital transformation.

This year’s Outlook South Africa-Nigeria-Kenya shows that consumer demand for entertainment and media experiences, fuelled largely by the adoption of broadband and connected devices, will continue to grow at a robust rate.

This year’s Italian outlook provides an overview of trends and developments that may impact Italian businesses now and in the future. During the first quarter of 2014, we are seeing signs of recovery and growth with the Italian nominal GDP on the horizon.

Entertainment and media executives say it’s difficult to assess which data is truly useful for big decision making (37%). As a result they’re seeing limits to using data and analytics more often. Yet for all of the challenges, 66% have already changed their organisations’ approach to decision making as a result of data and analytics, and another 25% plan to do so. Read to find out more.

Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.

Conducted by PwC and sponsored by the IAB, this is considered the most accurate measurement of Internet/online advertising revenues in the US. The report includes data for online advertising revenues from web sites, commercial online services, e-mail providers and other companies selling online advertising.

This paper explores the critical considerations relating to the classification, capitalisation and amortisation of content development spend, which present challenges such as which IFRS standard to apply; when to start and stop capitalising costs; which costs to capitalise; and how to amortise them.

Select issue:

All

Outlook is a comprehensive online source of global analysis produced annually with five-year historical and forecast data across 13 industry segments in 54 countries. The Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend.

The annually produced Australian edition includes five year data forecasts and commentary across 11 key entertainment and media segments in Australia. The 2015 Australian outlook includes a special feature on Innovation in Australia. PwC research has found that the Australian start-up sector has the potential to contribute $109 billion or 4% of GDP to the economy by 2033. As entertainment, media, Internet and marketing businesses seek growth, their ability to innovate – or buy and integrate innovations - will be key.

By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalise on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.

This report summarises key findings from a 1,010-respondent survey exploring the topic of consumer preferences in customer care, with a focus on channel of choice for customer care. Specific objectives were to:Determine satisfaction and preference levels for online and offline channels. Learn the effects of channel switching on customer satisfaction. Determine the effect of digital customer service experiences on a consumer's satisfaction.

What is the connection between the entertainment and media industry and today’s powerful global tide of urbanisation? What does it mean economically for businesses making distribution and expansion decisions? This report investigates the drivers of growth across 30 cities and identifies pockets of potential from tapping into spending growth to leveraging a skilled workforce.

According to new PwC analysis of M&A deals across the European entertainment and media industry in 2014, the rebound in deals value since the post financial crisis trough has been far more marked than the recovery in deal volumes. Read more.

This report summarizes key findings from a 1,044-respondent survey conducted in October-November 2014 exploring the topic of year-over-year theatrical box office decline in the summer of 2014. The goal of this research was to explore reasons behind the decline and whether the trend was a one-off decline or the beginning of a trend.

Produced annually and in its third year of publication, the Israeli entertainment and media outlook 2014-2018 focuses on major trends, including how the country is approaching a significant advertising tipping point particularly in mobile advertising, how to monetize the digital consumer and what challenges and opportunities are driving growth within nine segments of entertainment and media.

With TV now competing with film more than ever, everyone from cinemas and film studios, traditional cable and satellite players and those involved in video content production and distribution have to learn how to adapt their offering models to meet the consumer demand.

Tech innovation is happening so fast today that even the most digital-savvy leaders are unsure of where and how to invest. It can be tempting to put some dollars into a handful of digital initiatives as a testing ground. But is that enough for companies that want to be the disruptors, not the disrupted?

We spent several months surveying consumers and speaking with experts to explore wearable technology and how it will impact various industries. Wearables will no doubt have a huge impact on advertising and content, providing a plethora of opportunities for media and retail in particular. In brief, the paper, animated video and infographics focus on how wearables will open up partnering prospects, why pricing is a major factor prohibiting wider adoption of wearable technology and consumers' concerns around privacy and security on wearable technology.

Produced annually, the German entertainment and media outlook analyses key trends and derives revenue forecasts in eleven sectors of the entertainment and media industry in Germany over the past five-years and forecasts the coming five-years. This year we discuss how digitization has arrived in every life and how it's affected media usage.

The 2014 edition of the Outlook for the sports market in North America contains PwC's perspective on recent results, potential opportunities and future challenges that the sports industry in North America may face. The report covers revenue forecasts over the next 5-years to 2018 within four key segments of the North America sports market including gate revenues, media rights, sponsorship, and merchandising.

Information security risks continue to mount and the main question is, are you prepared to deal with today's threats? This annual edition of the Global State of Information Security Survey explores this issue and other critical drivers of information security effectiveness. Key findings from this year's survey include discussing the costs of managing and mitigating breaches as they continue to rise, what the fastest-growing sources of incidents are and more. Read more.

The annually produced Swiss Entertainment and Media Outlook presents 5-years of historical data and 5-years of forecasted data across eleven industry segments, a deep-dive into a hot topic and a special report focusing on current media trends. In each segment of this outlook our Swiss colleagues share their point of view on the Swiss entertainment and media market and offer detailed commentaries on the major developments expected in the coming years.

Produced annually, the outlook for the Netherlands focuses on consumer and advertising spending across 11 segments. This edition examines how the consumer is no longer inhibited by traditional boundaries and is increasingly in the driving seat. How will your business models change as a result?

This year's India Outlook examines the ever changing business environment in India and how it's been imperative for emerging businesses to rethink their business models, moving beyond just a focus on digital innovation and widening their expertise to include customer engagement and innovation, ultimately positioning themselves to enjoy the benefits of the digital transformation.

This year’s Outlook South Africa-Nigeria-Kenya shows that consumer demand for entertainment and media experiences, fuelled largely by the adoption of broadband and connected devices, will continue to grow at a robust rate.

This year’s Italian outlook provides an overview of trends and developments that may impact Italian businesses now and in the future. During the first quarter of 2014, we are seeing signs of recovery and growth with the Italian nominal GDP on the horizon.

Entertainment and media executives say it’s difficult to assess which data is truly useful for big decision making (37%). As a result they’re seeing limits to using data and analytics more often. Yet for all of the challenges, 66% have already changed their organisations’ approach to decision making as a result of data and analytics, and another 25% plan to do so. Read to find out more.

Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.

Conducted by PwC and sponsored by the IAB, this is considered the most accurate measurement of Internet/online advertising revenues in the US. The report includes data for online advertising revenues from web sites, commercial online services, e-mail providers and other companies selling online advertising.

This paper explores the critical considerations relating to the classification, capitalisation and amortisation of content development spend, which present challenges such as which IFRS standard to apply; when to start and stop capitalising costs; which costs to capitalise; and how to amortise them.

Select region:

All

Outlook is a comprehensive online source of global analysis produced annually with five-year historical and forecast data across 13 industry segments in 54 countries. The Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend.

The annually produced Australian edition includes five year data forecasts and commentary across 11 key entertainment and media segments in Australia. The 2015 Australian outlook includes a special feature on Innovation in Australia. PwC research has found that the Australian start-up sector has the potential to contribute $109 billion or 4% of GDP to the economy by 2033. As entertainment, media, Internet and marketing businesses seek growth, their ability to innovate – or buy and integrate innovations - will be key.

By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalise on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.

This report summarises key findings from a 1,010-respondent survey exploring the topic of consumer preferences in customer care, with a focus on channel of choice for customer care. Specific objectives were to:Determine satisfaction and preference levels for online and offline channels. Learn the effects of channel switching on customer satisfaction. Determine the effect of digital customer service experiences on a consumer's satisfaction.

What is the connection between the entertainment and media industry and today’s powerful global tide of urbanisation? What does it mean economically for businesses making distribution and expansion decisions? This report investigates the drivers of growth across 30 cities and identifies pockets of potential from tapping into spending growth to leveraging a skilled workforce.

According to new PwC analysis of M&A deals across the European entertainment and media industry in 2014, the rebound in deals value since the post financial crisis trough has been far more marked than the recovery in deal volumes. Read more.

This report summarizes key findings from a 1,044-respondent survey conducted in October-November 2014 exploring the topic of year-over-year theatrical box office decline in the summer of 2014. The goal of this research was to explore reasons behind the decline and whether the trend was a one-off decline or the beginning of a trend.

Produced annually and in its third year of publication, the Israeli entertainment and media outlook 2014-2018 focuses on major trends, including how the country is approaching a significant advertising tipping point particularly in mobile advertising, how to monetize the digital consumer and what challenges and opportunities are driving growth within nine segments of entertainment and media.

With TV now competing with film more than ever, everyone from cinemas and film studios, traditional cable and satellite players and those involved in video content production and distribution have to learn how to adapt their offering models to meet the consumer demand.

Tech innovation is happening so fast today that even the most digital-savvy leaders are unsure of where and how to invest. It can be tempting to put some dollars into a handful of digital initiatives as a testing ground. But is that enough for companies that want to be the disruptors, not the disrupted?

We spent several months surveying consumers and speaking with experts to explore wearable technology and how it will impact various industries. Wearables will no doubt have a huge impact on advertising and content, providing a plethora of opportunities for media and retail in particular. In brief, the paper, animated video and infographics focus on how wearables will open up partnering prospects, why pricing is a major factor prohibiting wider adoption of wearable technology and consumers' concerns around privacy and security on wearable technology.

Produced annually, the German entertainment and media outlook analyses key trends and derives revenue forecasts in eleven sectors of the entertainment and media industry in Germany over the past five-years and forecasts the coming five-years. This year we discuss how digitization has arrived in every life and how it's affected media usage.

The 2014 edition of the Outlook for the sports market in North America contains PwC's perspective on recent results, potential opportunities and future challenges that the sports industry in North America may face. The report covers revenue forecasts over the next 5-years to 2018 within four key segments of the North America sports market including gate revenues, media rights, sponsorship, and merchandising.

Information security risks continue to mount and the main question is, are you prepared to deal with today's threats? This annual edition of the Global State of Information Security Survey explores this issue and other critical drivers of information security effectiveness. Key findings from this year's survey include discussing the costs of managing and mitigating breaches as they continue to rise, what the fastest-growing sources of incidents are and more. Read more.

The annually produced Swiss Entertainment and Media Outlook presents 5-years of historical data and 5-years of forecasted data across eleven industry segments, a deep-dive into a hot topic and a special report focusing on current media trends. In each segment of this outlook our Swiss colleagues share their point of view on the Swiss entertainment and media market and offer detailed commentaries on the major developments expected in the coming years.

Produced annually, the outlook for the Netherlands focuses on consumer and advertising spending across 11 segments. This edition examines how the consumer is no longer inhibited by traditional boundaries and is increasingly in the driving seat. How will your business models change as a result?

This year's India Outlook examines the ever changing business environment in India and how it's been imperative for emerging businesses to rethink their business models, moving beyond just a focus on digital innovation and widening their expertise to include customer engagement and innovation, ultimately positioning themselves to enjoy the benefits of the digital transformation.

This year’s Outlook South Africa-Nigeria-Kenya shows that consumer demand for entertainment and media experiences, fuelled largely by the adoption of broadband and connected devices, will continue to grow at a robust rate.

This year’s Italian outlook provides an overview of trends and developments that may impact Italian businesses now and in the future. During the first quarter of 2014, we are seeing signs of recovery and growth with the Italian nominal GDP on the horizon.

Entertainment and media executives say it’s difficult to assess which data is truly useful for big decision making (37%). As a result they’re seeing limits to using data and analytics more often. Yet for all of the challenges, 66% have already changed their organisations’ approach to decision making as a result of data and analytics, and another 25% plan to do so. Read to find out more.

Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.

Conducted by PwC and sponsored by the IAB, this is considered the most accurate measurement of Internet/online advertising revenues in the US. The report includes data for online advertising revenues from web sites, commercial online services, e-mail providers and other companies selling online advertising.

This paper explores the critical considerations relating to the classification, capitalisation and amortisation of content development spend, which present challenges such as which IFRS standard to apply; when to start and stop capitalising costs; which costs to capitalise; and how to amortise them.

Select type:

All

Outlook is a comprehensive online source of global analysis produced annually with five-year historical and forecast data across 13 industry segments in 54 countries. The Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend.

The annually produced Australian edition includes five year data forecasts and commentary across 11 key entertainment and media segments in Australia. The 2015 Australian outlook includes a special feature on Innovation in Australia. PwC research has found that the Australian start-up sector has the potential to contribute $109 billion or 4% of GDP to the economy by 2033. As entertainment, media, Internet and marketing businesses seek growth, their ability to innovate – or buy and integrate innovations - will be key.

By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalise on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.

This report summarises key findings from a 1,010-respondent survey exploring the topic of consumer preferences in customer care, with a focus on channel of choice for customer care. Specific objectives were to:Determine satisfaction and preference levels for online and offline channels. Learn the effects of channel switching on customer satisfaction. Determine the effect of digital customer service experiences on a consumer's satisfaction.

What is the connection between the entertainment and media industry and today’s powerful global tide of urbanisation? What does it mean economically for businesses making distribution and expansion decisions? This report investigates the drivers of growth across 30 cities and identifies pockets of potential from tapping into spending growth to leveraging a skilled workforce.

According to new PwC analysis of M&A deals across the European entertainment and media industry in 2014, the rebound in deals value since the post financial crisis trough has been far more marked than the recovery in deal volumes. Read more.

This report summarizes key findings from a 1,044-respondent survey conducted in October-November 2014 exploring the topic of year-over-year theatrical box office decline in the summer of 2014. The goal of this research was to explore reasons behind the decline and whether the trend was a one-off decline or the beginning of a trend.

Produced annually and in its third year of publication, the Israeli entertainment and media outlook 2014-2018 focuses on major trends, including how the country is approaching a significant advertising tipping point particularly in mobile advertising, how to monetize the digital consumer and what challenges and opportunities are driving growth within nine segments of entertainment and media.

With TV now competing with film more than ever, everyone from cinemas and film studios, traditional cable and satellite players and those involved in video content production and distribution have to learn how to adapt their offering models to meet the consumer demand.

Tech innovation is happening so fast today that even the most digital-savvy leaders are unsure of where and how to invest. It can be tempting to put some dollars into a handful of digital initiatives as a testing ground. But is that enough for companies that want to be the disruptors, not the disrupted?

We spent several months surveying consumers and speaking with experts to explore wearable technology and how it will impact various industries. Wearables will no doubt have a huge impact on advertising and content, providing a plethora of opportunities for media and retail in particular. In brief, the paper, animated video and infographics focus on how wearables will open up partnering prospects, why pricing is a major factor prohibiting wider adoption of wearable technology and consumers' concerns around privacy and security on wearable technology.

Produced annually, the German entertainment and media outlook analyses key trends and derives revenue forecasts in eleven sectors of the entertainment and media industry in Germany over the past five-years and forecasts the coming five-years. This year we discuss how digitization has arrived in every life and how it's affected media usage.

The 2014 edition of the Outlook for the sports market in North America contains PwC's perspective on recent results, potential opportunities and future challenges that the sports industry in North America may face. The report covers revenue forecasts over the next 5-years to 2018 within four key segments of the North America sports market including gate revenues, media rights, sponsorship, and merchandising.

Information security risks continue to mount and the main question is, are you prepared to deal with today's threats? This annual edition of the Global State of Information Security Survey explores this issue and other critical drivers of information security effectiveness. Key findings from this year's survey include discussing the costs of managing and mitigating breaches as they continue to rise, what the fastest-growing sources of incidents are and more. Read more.

The annually produced Swiss Entertainment and Media Outlook presents 5-years of historical data and 5-years of forecasted data across eleven industry segments, a deep-dive into a hot topic and a special report focusing on current media trends. In each segment of this outlook our Swiss colleagues share their point of view on the Swiss entertainment and media market and offer detailed commentaries on the major developments expected in the coming years.

Produced annually, the outlook for the Netherlands focuses on consumer and advertising spending across 11 segments. This edition examines how the consumer is no longer inhibited by traditional boundaries and is increasingly in the driving seat. How will your business models change as a result?

This year's India Outlook examines the ever changing business environment in India and how it's been imperative for emerging businesses to rethink their business models, moving beyond just a focus on digital innovation and widening their expertise to include customer engagement and innovation, ultimately positioning themselves to enjoy the benefits of the digital transformation.

This year’s Outlook South Africa-Nigeria-Kenya shows that consumer demand for entertainment and media experiences, fuelled largely by the adoption of broadband and connected devices, will continue to grow at a robust rate.

This year’s Italian outlook provides an overview of trends and developments that may impact Italian businesses now and in the future. During the first quarter of 2014, we are seeing signs of recovery and growth with the Italian nominal GDP on the horizon.

Entertainment and media executives say it’s difficult to assess which data is truly useful for big decision making (37%). As a result they’re seeing limits to using data and analytics more often. Yet for all of the challenges, 66% have already changed their organisations’ approach to decision making as a result of data and analytics, and another 25% plan to do so. Read to find out more.

Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.

Conducted by PwC and sponsored by the IAB, this is considered the most accurate measurement of Internet/online advertising revenues in the US. The report includes data for online advertising revenues from web sites, commercial online services, e-mail providers and other companies selling online advertising.

This paper explores the critical considerations relating to the classification, capitalisation and amortisation of content development spend, which present challenges such as which IFRS standard to apply; when to start and stop capitalising costs; which costs to capitalise; and how to amortise them.