So You Want to Work in Broadcasting?

Our 9 month program in Radio & Television Broadcasting will teach you what it’s like to work in a real studio on a daily basis, as well as train you in the “behind the scenes” which includes technical operations. We give you the tools and the skills to succeed in today’s broadcasting industry:

On-camera – From wardrobe and makeup, to how to stand and deliver content. Our program gives an overview of the techniques needed for successful on-camera delivery.

Microphone – Whether it’s radio or television, proper mic technique is key. How you hold a microphone not only helps eliminate background noise, it assists you in disguising any verbal imperfections.

Web content -Each student creates and maintains their own website which also serves as a digital portfolio to house all their work created while attending the program.

Promotions – What is the formula for creating a successful radio or television promotion? How does a successful promotion increase a station’s listenership and viewership? Students learn how to think outside the box to come up creative ideas in a team atmosphere. Radio and Television Promotions can absolutely make or break an advertising campaign for a client.

Sales – Radio and Television Sales can be an exciting and monetarily rewarding career. Depending on the size of the market, many broadcasting professionals work in both a sales capacity and as an on-air talent. Understanding the key role of sales is critical to how sales, marketing, and promotions all work with programming to execute successful advertising campaigns for clients.

Polish – Each student works one-on-one with a career services specialist from the time they begin the program and beyond graduation, to ensure they’ve created a solid resume, a flawless demo, and developed the interview skills needed to land their first industry job.

We’ll give you the tools you need, without all the fluff you don’t.

The Radio & TV Broadcasting program prepares students for the real world of broadcasting. Topics include:

Radio & TV terms

Legal requirements

Station organization

AM-FM radio & TV station channel assignments

Create a Program Log

Programming formats

A close look at past and present radio and TV trends and development

What is Pan? A Stop Set? An ADC? An Aircheck? It’s not just about learning how the technology works, a student must understand all the terminology that goes along with it. From day one, it’s critical students begin learning the language of their newly chosen career.

What exactly is the FCC? Why does a radio station have to have a legal ID at the top of every hour? Working in the media involves more than just operating the equipment. Students need to be aware of any legal ramifications of their actions during a broadcast or creating a promotion.

As with any industry, understanding the roles and responsibilities of each employee not only gives you a better idea of what jobs you’ll want to train for during the program, having this knowledge could give you another advantage during the interview process.

Why is your favorite Television or Radio Station on that Channel or Frequency? The difference between the strength of an AM station, and the reach of an FM station? Even if your career choice isn’t on the technical side, understanding the “science” of your industry could also give you an advantage during the interview process.

Every song, television show, or commercial airs at a specific time for a specific reason. Learning how to schedule for ratings is a valuable skill to acquire.

Why does one market have an oldies station, while another may have multiple jazz formats? Understanding the needs of the community a station serves can also help you choose where you may want to relocate if the situation presents itself.

Each of our Schools are located in cities with rich histories of broadcasting firsts. Learning about the successes of the past can lead to a better understanding of the current trends in the industry and what could be industry trends in the future.

Time to Stop Thinking About It And Do Something

Download the 41 Careers in Broadcasting Ebook

We are ready to help you succeed!

Special features of the program and the Associated Internships:

What sets our program apart from any other is our goal of teaching via real-world experiences, and hands-on technical training. Each of our schools have developed long term externship opportunities with most, if not all, radio and television stations in our markets. We also work with any industry related companies and sports teams to make sure our students are able to apply for a multitude of externships for a fully rounded educational experience. Each campus also offers students the opportunity to work with our student-staffed radio and television stations.

Choosing a broadcasting school can be difficult, but we believe we have given you enough information about our exciting programs to help you make the right decision! Not all schools are created equal, and our approach is designed to train you in all aspects of broadcasting so that upon graduation, you have the wide range of skills needed to make a difference in broadcasting.