8 of our favourite content marketing blog articles

8 of our favourite content marketing blog articles

By now, savvy brands and ecommerce sites have realised that content marketing is central to long term search success.

But if you’re just starting out with content marketing it can be a daunting process. What if you have little (or no) budget? What content do you use? How do you measure success? If you build it, will they come?

Fear not, we have rounded up 8 of our favourite content marketing blog posts to help you. Covering topics like copywriting, quizzes, analytics, content tips and headlines, they should be enough to help you create a winning content marketing plan…

“Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part.”