Criteo Receives Three Awards in AppsFlyer Annual Performance Index

We’re excited to announce that Criteo was recognized by the AppsFlyer Performance Index, a report that offers app marketers the most comprehensive report card on mobile media performance during the second half of 2019.

Criteo was recognized as a top-ranked media source, ranking #3 globally for retargeting in the non-gaming and travel categories. We were also awarded the #5 globally in the shopping category.

The AppsFlyer Performance Index measures statistics around ROI, retargeting and growth rankings; analyzing over 25 billion installs and 52 billion app opens of over 16,500 apps. The fifth edition of The AppsFlyer Performance Index is also the most segmented to date with 252 rankings sliced by region, platform, and category.

According to our Global Commerce Review, 71% of US mobile sales happen in-app, and advertisers with a shopping app generate 68% of transactions on mobile devices. App users typically browse more products, add more to their shopping baskets, and convert at a higher rate.

To learn how to build an app strategy for your business, be sure to watch our on-demand webinar, App Master Class 2020, or get in touch to speak to an App Expert today!

Look forward to regular updates on the current and future state of retail, trends to prepare for, and innovation to watch in your inbox each month.

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