SALIGIA7

Zombie Alarm #1

ZOMBIE ALARM #1 is a transmedia pilot which ran for three weeks during August-September 2011 in the Netherlands and which told three connected narratives across media including live events, online video, weblogs, Facebook, twitter and broadcast television. The pilot attracted more than 55,000 online views and an active participative audience of 1,800 18-24 year-olds, and reached more than 750,000 broadcast viewers after its live events and social media caught the attention of the Dutch national news.