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To help Chicago’s Field Museum engage with local residents, they made locals part of the museum, by adding their voice to the latest exhibition. After writing scripts for every specimen in the exhibition, we built a mobile recording booth and traveled throughout Chicago. At each stop, we asked people to get in the booth, read a script, and, bring an inanimate specimen to life. The best performances became the official voice of the specimens in the exhibition’s audio tour and all recordings became part of the museum’s permanent collection.

Ambient advertisement created by Publicis, United States for Chicago Field Museum, within the category: Recreation, Leisure.