Posts Tagged Pepsi

NEW YORK CITY, NY (January 16, 2014) – Andrew Bruce, CEO for Publicis North America, today announced the appointment of Carla Serrano as Chief Strategy Officer for Publicis Kaplan Thaler, effective February 10, 2014. Serrano, a leading planning expert, brings over 20 years of experience in brand strategy and integrated communications through her work on many of the world’s most successful global brands.

Serrano joins Publicis Kaplan Thaler from Naked Communications, where she was CEO. In her new post as Chief Strategy Officer, Serrano will lead strategy development across digital, brand planning, analytics and social channels, working closely with Publicis Kaplan Thaler’s Chairman, Linda Kaplan Thaler, and President/Chief Creative Officer, Rob Feakins.

In making the announcement, Bruce said, “Carla is an amazingly talented and innovative strategic leader who is at the forefront of modern brand building. She understands and fully embraces the transformation that has taken place in our industry with digital, social and consumer empowerment at the core. I had the pleasure of working with Carla at the start of our careers, and have watched her achieve great success for her clients and agencies ever since. I am so thrilled to be on the same team again.”In making the move, Serrano said, “Andrew, Linda and Rob’s vision deeply aligns with my belief about strategy today, where theory and practice, strategy and creative, content and channel merge seamlessly in expression. The Publicis network’s commitment to strategically fueled creativity and dynamic integration is refreshing, critical, and exciting.”

Serrano started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. From the start, she worked on iconic brands including Apple and Nissan, then Pepsi and Frito-Lay while at BBDO. Serrano moved to New York to rejoin TBWA Chiat/Day where she helped embed and cultivate the agency’s proprietary creative strategy process. She went on to become TBWA’s Chief Strategy Officer. Prior to her most recent post at Naked, Serrano was with Berlin Cameron United as Planning Director and was promoted to President in 2009 having helped win and lead global brands such as Samsung, Coca-Cola and Hennessy.

About Publicis Kaplan ThalerPublicis Kaplan Thaler is the New York flagship office of Publicis North America, the regional operating unit of Paris-based Publicis Worldwide, the largest global network within holding company Publicis Groupe S.A.

With over 650 employees, Publicis Kaplan Thaler is a fully integrated advertising agency with digital, social and technology at its core. The Agency’s blue chip client roster includes: Procter & Gamble, CITI, Nestle, Merck, Pfizer, TriHonda, Wendy’s, L’Oreal, and Aflac, among others. Its mission is ‘To Lead the Change’ to help clients leap ahead. To learn more about Publicis Kaplan Thaler, follow @PKTtweets, like on Facebook or visit pkt.com.

DALLAS, TX (November 18, 2013) –Publicis Dallas taps Brad Roseberry for the new role of Chief Creative Officer. Most recently, Roseberry was Executive Creative Director at TBWA\Chiat\Day in New York, charged with rebranding the Accenture global business. Before that, he was SVP, Creative Director at BBDO New York. He has worked at some of the top creative agencies in the world, most notably, Goodby Silverstein, Wieden+Kennedy Amsterdam and 180 Amsterdam.

Roseberry’s work has been recognized by nearly every major award show in the industry, including: Cannes Lions, The One Show, Clio, D&AD and Epica, where he won the prestigious Epica d’Or. His background includes developing creative solutions for some of the most successful – and iconic – brands around, including: GE, Pepsi, adidas, Sony and the California Milk Advisory Board (Got Milk?).

Sally Kennedy, CEO, Publicis Dallas, stated, “We have big plans for the agency. Adding world-class creative talent is a significant part of this. Brad honed his top-tier skills at many of the leading creative shops across the globe. I’m confident everyone will feel his positive impact immediately.”

Roseberry added, “Sally’s commitment to creating a unique environment devoted to creating world-class creative is the reason I’ve signed on. I’m excited at the prospect of leading the agency to the next level.”

Roseberry will start immediately and report directly to Kennedy.

About Publicis DallasPublicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice, and ServiceMaster brand TruGreen, among others.

DALLAS, TX (July 18, 2013) –Publicis Dallas has hired Santiago Bourges Waldegg as vice president/digital creative director reporting to Shon Rathbone, executive creative director. Bourges Waldegg has worked on name brands in both the USA and Mexico, including Pepsi, Levi’s, Nissan and HP. He was most recently digital creative director at Dieste, a leading Hispanic agency headquartered in Dallas. He will work on all clients at the agency, which include recent win Bridgestone Americas, Terminix, TruGreen, CiCi’s, Nestlé Pure Life and Nestea, among others.

“Santiago brings a unique perspective and a depth of blue chip digital experience,” Rathbone said. “His passion and curiosity about the convergence of technology and culture is really great. I can’t wait to work with him.”

Bourges Waldegg’s experience bridges cultural boundaries. He was born in Mexico and worked for ARC/Leo Burnett there before transferring to the Chicago office. Subsequently, he joined Dieste in Dallas as digital creative director, working on campaigns that target the Hispanic market.

“Santiago is extremely talented and a great addition to our creative team. We also love the multi-cultural aspect of his background,” said Sally Kennedy, CEO, Publicis Dallas. “Given the changing face of America, having a senior leader with a diverse perspective is a great bonus.”

About Publicis DallasPublicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. The Publicis Worldwide mission is ‘To Lead The Change’ to help our clients leap ahead. Publicis Dallas clients include: Bridgestone Americas; CiCi’s Pizza; Nestlé brands Nestlé Pure Life, Nestea, and Juicy Juice; Simon Property Group; and ServiceMaster brands TruGreen and Terminix; among others.