Toys R Us Wins Award For Coolest Toy Store 2019

The annual survey is conducted by HDI Youth Consultancy, which polls more than seven thousand South African youths between the ages of eight and 23 on what they find on-trend and aspirational.

“The Sunday Times Gen Next survey is considered the leading barometer of youth sentiment in South Africa, and organisations are increasingly guided by the results in driving their youth marketing strategies forward. As a result, we’ve realised the need to extend the scope of the survey and a number of new categories were included in 2019 with the intention of increasing insights for marketers," said Reardon Sanderson, GM Group Sales & Marketing at Tiso Blackstar Group.

“Being in our fifteenth year of Gen Next, HDI is excited by the new categories and how the market is responding. The categories that excite us most include the Gaming Console/Computer Games category where, despite the global rise of Fortnite, Fifa still remains one of the most popular games in the eyes of SA’s youth. What we also found interesting was that when the youth were prompted to name their Coolest Online Store, the one that came out tops was Superbalist, while the rest seemed to be normal brick-and-mortar retailers,” says Bongani Chinkanda, CEO of HDI Youth Consultancy. “It’s similarly exciting to see that YouTube was voted as the Coolest Music Platform. It’s going to be interesting to watch how YouTube relates to platforms like MTV and Trace in the future. So, as we move forward and the new categories become more refined and defined, they’ll definitely become more compelling and insightful too.”

The polling results and analyses across all categories will be published in a supplement accompanying the Sunday Times edition on Youth Day, 16 June 2019.

Sunday Times Gen Next is presented in association with HDI Youth Consultancy, and partners Brand South Africa and Gautrain.

Just do it (Nike) I'm lovin it (McDonald’s) All in (adidas) Have a break. Have a KitKat So Good (KFC) A taste for life (Spur) Open Happiness (Coca-Cola) Forever Faster (Puma) Life's Good (LG) Moving Forward (Standard Bank)

University of Cape Town (UCT) University of Johannesburg (UJ) UNISA University of Pretoria (TUKS) Durban University of Technology (DUT) University of Witwatersrand (Wits) University of KwaZulu-Natal (UKZN) University of Western Cape (UWC) Stellenbosch University (Maties) North-West University (NWU)

Rosebank College College of Cape Town Varsity College Damelin College South West Gauteng College Boston City Campus & Business False Bay College Northlink College INTEC College Richfield Graduate Institute of Technology

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