Review: this gloss comes in a classic transparent tube with brush applicator. Once opened, you'll smell the really nice crème brulée scent which I love :D Primal is a bloody red with gold micro glitters (almost invisible once it's applied). It's a quite sheer gloss and for me that I'm a "full coverage addicted"...it is the the exception that proves the rule! Because of it's consistence, really soft and fluid on the lips, non sticky but still quite dense. It lasts about 4 hours without eating or drinking (otherwise you'll have to reapply it) and it leaves very soft and hydrated lips, which is crucial if yours, like mine, are always dry.

In General: the sore point is the price: 24€ (on Zuneta) for 3,5ml. Quality is undisputed...I've tried this product almost by chance since I've received it as a free gift with Siren which I have actually bought. However I think I could have thought about purhcasing it anyway. A gloss like this, that leaves smooth, hydrated and soft lips for long it's not so common, maybe this shade is not so unique or pigmented, but I'd recommend it anyway if you want to indulge on a whim ;D (or better, if you have the chance to go to NYC at Barney's, spending 28$ you'll save a couple of euros).