Nissan Super Bowl 2015 Ad

Wednesday, December 3, 2014

Nissan Super Bowl 2015 Ad got announced. Nissan is back as one of the Super Bowl Adage. Via I4U News.
advertisers after a 18-year break according

Nissan spokesman who confirmed the car manufacturing giant will air a 60-second advertisement for Super Bowl 2015. The said ad will be created by TBWA/Chiat/Day.

The spokesman also did not specify the exact time of the airing but did confirm to Ives that it will be shown during the big game, which will be on Feb. 1, 2015 in Glendale, Arizona.

Nissan hasn't had a Super Bowl ad since 1997. However, the company's marketing strategy geared toward "big events" spurred a comeback, per Ives, who interviewed Fred Diaz, Nissan senior vice president of sales and marketing, to get his take on the matter.
Diaz quipped,"Our approach of using fewer yet bigger moments is already paying off. Along with returning to Super Bowl XLIX, Nissan will have a major presence in the NCAA college playoffs -- a natural extension of our popular Heisman House campaign -- and the NFL playoffs."

Forbes.com's Dale Buss also cites the Super Bowl ad experience of Nissan's current employees with their former employers, Nissan's outstanding sales performance this year, "the need for some brand sharpening" and fewer competitors among car manufacturers who are aspiring to air Super Bowl XLIX ads.