For more than a decade, Ron Jackson has been producing his domain industry publication DNJournal. It’s been regarded as a “go-to” industry publication for his weekly sales reports and his “cover stories”, featuring prominent industry profiles, but did you know that Ron didn’t even own DomainNameJournal.com. OMG Ron you don’t own all variations of your domain? How could you even conduct a successful business?!

The site has always operated under DNJournal.com name (DN being an industry acronym for Domain Name) and over the last decade I’d say Ron has done a great job of making that a name we all know and trust. I would venture to guess most of us in the industry call it by DNJournal. Even so, from a brand perspective it probably would be smart for Ron to pick up DomainNameJournal.com too. Ron already owns DomainJournal.com and NameJournal.com, in case you were wondering.

A few weeks ago the domain name DomainNameJournal.com expired and more recently went to auction at NameJet, with the closing slated for December 22nd. The final sales price ended up being $250. The winner was none other than Ron Jackson. There were a couple of bidder IDs that showed up early : “pheenix”, “aaaaaaaaa” and “thegeneral1979″ but there wasn’t much competition. It really feels like the name was not bid up at all . . . maybe as a courtesy to a really great guy.

Unsure about who was bidding for Ron or if he was bidding, I reached out to make sure he had his sights on this name. He replied with an interesting story about domainers and “dick moves”.

I don’t know if you know the story behind that domain. Goes all the way back to the end of 2002 when I asked people at DNForum to help me pick a name from a few options I listed. They picked DNJournal which I liked best as well, so I registered that name. Within a few days, some other forum member from Canada (forget his name – Lorenzo or something like that) registered DomainNameJournal.com and tried to sell it to me. At the time I was too stupid to consider registering other variations of the name. He has held it for 12 years and I was determined I would never let him profit from it (at least from me as I thought his initial action was a dick move). Others who inquired said he wanted $1500. I would have gone that high in this auction but would never have given it to him.”