This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.

Taught By

Martin Vendel

Dr

Frans Nauta

Visiting scholar

Mark Coopersmith

MBA

Andrew Isaacs

Adjunct Professor

Transcript

[MUSIC] You have now come to the last part of the course. The only thing that remains, that's the exam. I really hope that you have enjoyed this course and hope to see you in one of the other courses within in this four course specialization. This EIT Digital specialization comprises of following four courses. The impact of technology, innovation entrepreneurship from basics to open innovation, innovation entrepreneurship from design thinking to funding and marketing strategy for entrepreneurs. Together these four courses will give you a broad overview and a number of methods and tools to be able to capture the value of technology. I hope to see you in the next course.

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.

Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.