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The eastern folklore

Tuesday, June 26, 2018

Launched at the Pakistan Fashion Week, London; Paranda.pk is an online marketplace to present creative, handmade and variety of Pakistani products directly to global clients. This is an innovative effort to establish a sound connection between local artists and the global markets. Pakistan is a thriving market when it comes to eCommerce, and this brand new idea wants to take the fullest advantage. It wants to add beauty around the world with remarkable handicrafts and organic products. Wearing traditional and cultural fashion gives a distinctive look to all who carry it, as an essential part of our custom. Paranda.pk is an online marketplace to dive deep in promoting our national heritage and make it proudly stand in front of the world. The goal is to show you the art of top artisans and craftsman of Pakistan and give them identity on international level. The purpose of Paranda.pk is to preserve our rich values and customs by promoting them as per the demand of modern lines. Our vision is not just to revive the historic beauty but also to support those designers who are unable to understand latest market trends and cannot win high-end financial benefits through their skills. A Paranda works as a magnet to make you the focal point of all eyes. It’s altogether different from common fashion ideas. Who doesn’t want to be identified differently, everyone right. So, Paranda.pk is here to make you ready for that upcoming Wedding, that formal dinner or the casual yet unique look you have been looking for. And, of course, it’s not specified only for East, there is an increasing trend among western women and girls to use Paranda to add a valuable spice in their stylish look.