This month, myself Tom and the rest of the Ushi production team have been working incredibly hard to bring our new range one step closer to being released to the world, reaching the all-important major milestone of confirming our new branding; a refreshed, very clean and utterly sharp logo to bring us into 2017.

As some of you may recall from previous blogs and press coverage, Ushiwear have been on an extensive journey with Google’s Digital Garage – from our very first tryst with them in 2015, to our new site launching last year.

As our lovely customers, friends and followers know; we here at Ushi have been undergoing a serious brand overhaul which is seeing a brand new line, new website and of course – a brand new, shiny shop.

Over the weekend of 18th/19th of March, in the middle of shop-refurb madness and a new line being produced, we decided to pack our Ushi trailer full to bursting and head off to the Tri-Expo in Manchester.

Since we started putting designs together in our garage at home nine years ago, we’ve experienced some huge changes here at Ushiwear: changing faces, our very own shop in Mirfield, pop-ups and events across the country and – most importantly – seeing huge demand from people across the world wanting to #WearDifferent.

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Anyone who knows us here at Ushi HQ will know that we are always up for an adventure. Whether it’s packing up the camper van and heading to Glastonbury to collect discarded tents to turn into coats, or setting off in torrential rain to set up stall at a show in a (inevitably very muddy) field in the middle of nowhere.

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Here at Ushiwear HQ we’ve been spending a lot of time planning for the next chapter of our story, and from the response we’ve had from all of our fab friends and fans on social media it looks like you are all ready to see what we have in store!

http://www.ushiwear.co.uk/wp-content/uploads/2016/05/USHI-LOGO-VINYL.jpg11591067Ushiwearhttp://www.ushiwear.co.uk/wp-content/uploads/2015/07/ushiwear-logo.pngUshiwear2017-02-09 10:33:362017-02-09 10:39:10Ushiwear: Like a (em)BOSS