This card easily takes the price performance crown, but still doesn't beat the 8800GTX and has high power consumption and fan noise- I think this will definately be a watercooler's card and Danger Den and Thermaltake have already developed coolers for them. Here's a pic with the new Danger Den waterblock.

Well-- on further reading, while it performs well in beenchmarks, it doesn't beat out the GTS by much in actual games- and with the higher draw, it's not that clear of a winner- however, I have seen some suggestions that futher driver development can be expected to lead to significant performance gains. I'd be interested in seeing a side by side image quality comparison as well, ATI has always been known for their great image richness, and with the latest advances, hopefully it will have an edge in that area.