The Moz Q&A Community

Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!

The main site has a variety of handcrafted products with better navigation and shopping cart.

So I think I could keep the ranking for the microsite by leaving some static content on it. Like background about the brand, news about the brand and perhaps info on how to order custom products

All the categories of furniture and products would migrate to the main site where the best shopping cart (and higher rankings) are found. The brand name from the micosite would become a category of product on the main site. And I hope benefit from redirects and links from the microsite.

I am a strong believer in merging your sites and combining your backlink strength into one strong site. The sole reason you are keeping the microsite is because of the domain name.

What my recommendation would be for the microsite is to host it with a different company then your main site (different C block). Narrow the site down to a kick ass home page along with a few pages of quality content about the brand. Use this site to link to your main site. There is no reason to link from your main site to the brand site. If you want to talk about the brand on your main site, perhaps offer a single page summary of the various pages from the other site.

That sounds straightforward. About the C Block- That's something I never have really understood. Both sites are now hosted by the same hosting company. Would they have different C blocks? Or would I swittch the microsite to a different host someplace like godaddy?

Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!
Learn more.