Posting links on Reddit is one way to draw attention to interesting aspects of your business or industry. You can also make professional connections on subreddits related to your business. But before creating an account on Reddit, it's essential to understand the community and how the site is structured.

Account Sign-Up

To sign up for a Reddit account, navigate to the Login or Register page. Signing up for a new account requires only a username, password and CAPTCHA answer. You can include an email account for Reddit account recover purposes, if desired. Your username identifies you on any posts you make or comments you leave.

Structure

Every post on Reddit is made more or less visible by upvotes and downvotes. The more upvotes a post has, the more quickly it moves to the top of a subreddit, and vice versa. Your post vote score and your comment vote score are both publicly available on your profile. Reddit is divided into subreddits. Each subreddit has a theme and there are thousands of subreddits to choose from. Posts are made by subreddit and each post has to follow the rules of the subreddit to which its posted. Once a post has been made, everyone on Reddit is free to comment on it. When you first create an account, you're you are automatically subscribed to a default set of subreddits. Posts from these subreddits appear on your main page when you log in. To join other subreddits, navigate to them and click "Subscribe." You can edit your subscriptions from your dashboard. A record of every comment you make will be linked to your username and visible for anyone to see.

Personalization

Your new account is automatically subscribed to the default subreddits. The top posts from each subreddit appear on your main page when you log in. Subscriptions can be edited from your dashboard to personalize Reddit and make it more useful for you. For example, subscribing to a local subreddit will keep you updated on posts relevant to your location. Subscribing to a subreddit designed for your field of expertise means the main page will be populated with posts that users who share your interests found relevant.

Reddiquette

When you post to Reddit, use proper grammar and spelling. People may correct you if you don't. Keep in mind that posters and those leaving comments are all people, too; be kind to them. The Reddiquette page recommends that you don't only post links to your own content -- Reddit shouldn't be used as a space purely for advertisement. Comment on other peoples' links, offer help when you can and generally act as a good community member. If someone

Community

When you post to Reddit, don't say anything unkind or untrue. In most cases, users won't know the difference. If the Reddit account is representing your business however, it's important to always be as honest and straightforward as possible. If a user finds out that you've made a comment that isn't factual, he may make posts attacking you or your business, which can lead to negative publicity. If someone tries to bait you into an argument, don't engage with him; it can only reflect poorly on your business and take up valuable time.