The 100% Updated, Start-to-Finish Guide to Profiting from Google+! Google+ is quickly maturing into an incredibly valuable channel for profitable business--and, because many of your competitors haven’t discovered it yet, it offers you huge new opportunities. Google+ for Business, Second Edition, will help you grab those opportunities right now. Top social media speaker and business advisor Chris Brogan will help you get great results fast, without wasting time or money. This fully updated second edition distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. Packed with new examples and case studies, it guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and much more. From start to finish, the focus is on results: generating more customers and more cash at the lowest possible cost! Make the right first moves after you’ve signed up for Google+ Leverage the newest Google+ features to drive even more business value Take advantage of deepening links between Google+ and Google Search Implement today’s most effective Google+ strategies and tactics Use Google+ to drive more traffic to your main site and improve its searchability and discovery Shorten the buying cycle through better prospecting, lead generation, and nurturing Build a vital Google+ community around your products, services, and people Integrate Google+ into your current online/digital strategies Use Google+ video and videoconferencing to deepen relationships, solve problems, and make sales Organize contacts and interactions more effectively with Google+ Circles Create Google+ posts that draw attention and spark conversations Chris Brogan, Books, Business and Finance, Marketing and Sales, Google+ For Business: How Google's Social Network Changes Everything Books>Business and Finance>Marketing and Sales, Pearson Education

Chris Brogan:

[ED: Taschenbuch], [PU: Que], Neuware - In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: * How Google+ is different, and why the difference matters * Where to start after you sign up * How to define effective Google+ strategy and tactics * How to integrate Google+ into current online/digital strategies * How customers are using Google+ -- and what they're looking for * How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees * How to use Circles to organize contacts and interactions far more effectively * How to create posts that draw attention and spark conversations * How to build a simple, low-cost content strategy * How to grow an audience and share others' valuable content * Tips and tactics for going way beyond the basics, [SC: 0.00], Neuware, gewerbliches Angebot, 228x154x17 mm, [GW: 318g]

In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: How Google+ is different, and why the difference matters Where to start after you sign up How to define effective Google+ strategy and tactics How to integrate Google+ into current online/digital strategies How customers are using Google+ -- and what they're looking for How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees How to use Circles to organize contacts and interactions far more effectively How to create posts that draw attention and spark conversations How to build a simple, low-cost content strategy How to grow an audience and share others' valuable content Tips and tactics for going way beyond the basics Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: Que]