High-tech tickets: Change seats with your phone

Major League Baseball is introducing a new feature on its At The Ballpark app this season that might just mean no more sneaking into better sections during the game: a way to upgrade your seat mid-game using your smartphone.

The feature is going to pilot with four teams, including the Oakland A’s, in the hopes of boosting revenue and filling empty seats closer to the baselines.

In Sunday’s paper, I take a look at the new feature, how its affecting MLB’s tech reputation, and where else in-game upgrades are taking place.

Of course, sneaking into better seats is a venerable baseball tradition. Will fans really go for this new app? Find out what people think in our story.