How to Invite a Friend or Viewer onto Your Facebook Live Broadcast

There have been lots of updates recently to the Facebook Live feature, and the newest of those updates is the very cool ‘Invite’ option.

Introduced in April 2016, the feature has had constant updates and is now seen as one of Facebook’s biggest products.

Its aim?

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”

Set up Lives with influential people in your community. We discovered that when someone joins you on your live stream, their friends will get a notification that they are live, bringing more people to your stream. Naturally, the bigger the influencer, the more traffic you could drive to your stream!

A Live interview! If you’re a radio show host, for instance, you could hold a talk show on Facebook Live. It gives you the ability to answer questions live, and it’s often the case that your answer will spark another question from the audience too.

If you’re doing a live Q&A and someone watching asks a particularly interesting comment, invite them to the stream and have a live discussion on their point. It adds a new dimension to the way Q&As are structured and promises to be an exciting progression for interaction with your audience.

Facebook Live is a great tool to use as it beats Facebook’s algorithm, too. As the new kid on the block, Facebook are actively pushing its use and rewarding you with more eyeballs, or reach as they call it. Go live from your Page and reach more people in more ways. It really is a powerful tool for your marketing on Facebook and beyond.

Pick up your phone and get streaming!

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