It was actually meant to be an email interview, but as I do not like typing all that much, and prefer talking, I decided to just record a video about it, and acting as if I was getting interviewed by Louis from ProfitsMasterPlan.com.

It’s a cool little tip you can also do whenever you want to create easy video content. Simply come up with a handful of questions, position your camera in a way that it looks like you’re being interviewed, hit record and just answer the questions!

I hope you can see the power of this method of creating content. Personally, it’s much easier to create compelling video content, than it is to create boring old text!

Transcript of Today’s Video

I get asked all the time and you know it’s interesting because I don’t always don’t know what to say and because in the past I try and explain to people what do I do and how do I earn a living. I just give up because people don’t get it. So lately, I just say, people ask what do I do, I just go–I mean IT and that normally settles the issue for them.

But really what I do is I create online video products and then I market them using online videos and lots of social media strategies like blogging, YouTube and Twitter, and to help drive traffic to my sites. Then I sell the products from this traffic that I’m getting. So that’s basically in a nutshell–what I’m doing and how I’m earning a living from it.

WHY DO YOU THINK VIDEO MARKETING IS THE FUTURE OF TRAFFIC GENERATION?

Well I think online video has come a long way in the last few years. It’s still really in its infancy. I think there’s still a massive growth for online video. I read a really interesting report that talked about how the mainstream of the US and the UK will only be basically fully on YouTube by the year 2012. That means at the time of this recording. There’s basically two years left until we get to that massive mainstream being fully on YouTube. So I think there’s a lot of opportunity there that you can take advantaged of if you jump on it already now.

My suggestion is, if you have not got a YouTube channel yet, go and create one as soon as possible. I mean, YouTube is just one example of many, many other examples out there of online video sites that is growing significantly. But if you just want to see the power of online video, just go to YouTube and get some amazing stuff there and when you dig into it a little bit deeper, you’ll see that it’s just an amazing platform for helping you get attention online and for helping you generate traffic back to your blog or website or to whatever you’re doing online.

WHAT CAN BUSINESS OWNERS DO TO CASH IN ON THIS GROWING PHENOMENON?

Well I think the first thing you need to do is to figure out which niche do you want to operate in. Once you’ve figured that out, the next stage is to generate loads and loads of really good, really high quality online video content and submit that to your YouTube channel or whatever other online video strategy that you are using.

But just keep on submitting really, really good video quality content and get your name out there. Get your product out there. Get the exposure for your website out there. I think that’s the key thing if you can provide really good quality content and deliver it over a period of time consistently. Over time you start building traffic to your YouTube channel and as a result, you will be able to drive that traffic back to your website.

Once you’ve got traffic, you can do magic. You can really do wonderful things once you have traffic and that’s like the Holy Grail. If you can figure this one out, then you’re in very, very good position to start making some really good money online.

HOW DO YOU MANAGE TO BUILD A LARGE AND LOYAL SUBSCRIBER BASE OF FANS?

Well, I think it really comes back to the whole content thing, once again. Content really is king. It still is king. In my view, it will always be king. If you can provide really quality content, people will want to watch and will want to spread to their friends and family. I think you’re really a winner. I think that’s the key thing.

But the other thing I really recommend you do is to focus on one video sharing website and the one I recommend is YouTube. I’ve been talking about YouTube all the time. Really focus all your efforts there and start making friends with the people in your niche, get involved in the YouTube community and get to know people in the YouTube community who are also interested on the same stuff that you are interested in. Start interacting with them. Start having a conversation with them. And it so easy doing them with YouTube. You can send people emails within YouTube. You can write comments on their channels. You can write comments on their videos. It’s really interactive. I think it’s just an amazing place where you can hang out to build an audience and to eventually build a big subscriber base and a whole lot of raving fans. It’s just awesome.

I mean to give an idea of something that I did recently with one my business partners in the magic industry is that we pretty much just submitted two videos to YouTube per week and we embedded those videos on to our blog as well every week.

But basically in a period of about seven months, we managed to build our list, our email list, our fan list to I think–it runs about 13,000 to 14,000 people. We’re currently sitting on at about 16,000-17,000 people and I think it’s about 8-9 months now. So it’s really rocketing ahead and that’s mainly through the content that we’re submitting to YouTube.

TELL US MORE ABOUT YOUR BECOME A BLOGGER PREMIUM ONLINE TRAINING PROGRAM

Become a Blogger Premium—yes that is my most successful online product so far. Basically, it’s a course where we teach people how to blog. We’ve got a whole lot of free stuff there at Becomeablogger.com. There are ten free videos to show you how to set-up your blog from scratch and these are sort of are really hands-on step-by-step videos that shows you exactly right from the beginning–how to set up your own blog.

So the ten videos—free that you can watch there. And there’s also a report that me and my business partner, Yaro Starak, wrote together that talks about how to make your blog successful.

But then on top of that, we’ve got a course, the Become A Blogger Premium course, that goes into a lot more details for—how to optimize your blog for search engine optimization, how to add images, audio, and video, and how to get into all the social media sort of stuff and record those x-factors for really making your blog stand-out from the crowd.

And then we go into traffic generation strategies which include the social media stuff. Once they get traffic, they will move on to the final module which talks about how to monetize their blog–so that’s with me and Yaro Starak. We both teach inside the course and I teach more the step-by-step how-to stuff whereas Yaro goes into the strategy side of things. So it’s really a good marriage of skills and experience that we combine into this powerful course. s

WHAT’S YOUR ADVICE FOR ASPIRING ENTREPRENEURS LOOKING TO GET THEIR BUSINESS UP AND RUNNING FAST?

Well, I think you just have to take action. I think, first of all, create a vision or a plan for what you want to do and then just take action. Start doing something. And you know, once you start doing something, you’ll very quickly realize whether you are on the right path or whether you are on the wrong path. But if you don’t take action, you’ll never know. The sooner you can take action, it doesn’t matter what kind of action, but as long as it’s sort of within the direction where you want to go–we think you want to go at least, I think that’s the best way for getting a business up and running. So there are also a lot of courses that you can do. But you know really take action.

Second thing that I would say, especially for online business, is to really apply massive focus. You really have to very, very focus if you want to be successful online–so many distractions. And so what you got to do is to cut out and remove all distractions and just focus on one project at a time. Get that done. Show some success on that one thing before you try and do all sorts of other things. That’s my recommendation for getting up and running as fast as possible.

ARE THERE ANY FINAL WORDS OF WISDOM THAT YOU WOULD LIKE TO SHARE WITH US?

I think it’s important to have fun with this. Obviously, there are two aspects to it. There’s having fun with the process of doing what you’re doing online. But there’s also having fun with the actual result.

So I think you’ve got to enjoy both. You’ve got to enjoy both the process of doing the work. For example in my case, I just love everything about online videos. I love the process of creating video or thinking about the video and putting it all together, interacting with online video communities and getting results from that. And then of course, I love the result, as well, that comes because of that which is a successful business and successful online video products.

I think that would be my last bit of advice if you can really think about something you can do online where you enjoy the process as well as the end result. But I really believe that if you enjoy the process and you apply a bit of clever business—business strategies, you know you’re on a good way towards some good success online.

About Gideon Shalwick

Gideon Shalwick is a YouTube and video marketing expert, and has figured out how to get a TON of attention using online video (with one YouTube channel reaching 10 million views!), and today, he's built a following of over 100,000 people for his business ventures, and 60,000+ people on this very blog, where he shares some of his most powerful video marketing strategies.

Gideon,
I really enjoyed this video interview. I have been working with some a youth outreach program at the University and have been looking for some ideas of how to present content that is not only interesting to watch, but not burdensome for or uncomfortable for the person being interviewed.

Questions:
Do you use your real birth date when setting up a YouTube account? Their TOS state the information must be ‘accurate’ but I’m wary of why it’s necessary for You Tube to have my date of birth.

How important is it for a human face to be on videos? Do you think it can be just as effective with only voice over and some sort of presentation of what’s being covered?

Yes I do use my real birthdate – for me it’s not too much of an issue being over here in Australia. But I guess it’s up to you whether you want to share such information.

I think the human face definitely adds value to your videos – I’ve had some people commenting on my screen capture only videos, asking to see my face, and saying that it will help them a lot more to make a connection with me and to stay focused on the video.

That’s why you will be seeing more of my face from now on inside my videos.

Thanks for the quick reply! I’m an Aussie too so perhaps could worry less about these things than I do. Thanks for sharing your thoughts on it.

I admit I prefer to see faces myself but after several, (make that LOADS), of takes I’m just not confident with what I’m producing. I’ve read and heard enough about perfectionism getting in the way of progress so will get over it after reading your advice. 😉 You’re the video expert and kicking butt with it so I’m listening!

Yeah I know what you mean with having LOADS of takes before you’re happy with the result – yes there is the perfectionism thing, but I think there is also something else that seems to be normal with us humans. That is, many of us don’t like seeing or hearing ourselves.

The key here is to just do it enough times, so that you can get over it. Once you’re over it, you actually start enjoying watching yourself – hehehe (don’t tell anyone I said that!)

Hi Gideon,
This is a very clever, low maintenance way to create content. While I purchased BaB premium some time ago, I didn’t plan on becoming a blogger immediately.

However, now is finally the right time for me to start and I’m moving through the material at my own pace. Point is I tried writing my first post today but I’ve only gotten half of it down, and spend 4 hours already! Probably would have been done by now with this video method. I’ll have to look into camera equipment, but thanks for the great tip.

Yep I’m in Melbourne, best state in Australia with Brisbane a close second. 😉

I think I know what you mean about getting used to it. Voice over was hard to hear once but now it’s easy so hopefully the more I persevere with talking head the easier it will be like you say. Not sure I’ll get to the point of actually enjoying watching myself, but if I do I definitely won’t tell anyone, lol.

Hi Gideon!
Really like your “Get video online” classes same with become a blogger Great work! Just ran across this site a I like it! Was just curious to know what resolution you record your videos in, is it better to just record the highest you can and then compress when encoding? Also, what video editing software do you use? Will probably be different then I can get as I use a PC but I use Sony vegas movie studio 8 and it doesn’t seem like I can get a high enough resolution when encoding my videos! Thank you Gideon, am looking forward to more of you product!

I normally record in the highest resolution possible so that it gives me more options to export to at a later date.

For example, say I want to create an online video now, but later on also want to change the same video into a DVD. It would make sense to then record in the highest resolution possible. You can always go down in resolution… but you can never go up

I mainly use Final Cut Express for moving videos and for screen capture I use ScreenFlow. For PC, I would recommend Sony Movie Studio HD (cos it has a nice YouTube export function) and for screen capture Camtasia.

Oh, and I have just “quietly” opened the doors to Killer YouTube Strategies again. You can access it over here:

Hey Totally agree with you – passion and fun are essential ingredients to
success. I guess I didn’t make that very clear when I was talking about
enjoying both the process and the result of what you are doing. I just used
a Flip Ultra HD camera for this recording… Gideon

Hi Gideon, great technique, a very nice idea for the future! Quick question, what camera do you use or recommend, and what external lapel/tie mic do you use? I’m looking at getting a new Flip (I have an old version) but it doesn’t have external mic input and I need one for the sound when I’m outside. I know the Kodak Z8i has an external mic input but that that impressed with it. Don’t mind spending more for something that will last. Thanks!

Wow, you consistently amaze me Gideon – demonstrating your expertise,
creativity and professionalism, coupled with your informal approachable
self. Not saying I haven’t seen this style before, but its certainly a
winner! It is captivating for the audience by including a mix of live video
and slides, as well as the camera angles and slices. Question for you on
the audio microphone equipment attached to your collar – what is it called,
and what sort of cost can be expected to buy one? Kieran

I just checked out your killer youtube strategies site. Great stuff! I hope you’ll keep it online until I save up some money. I’d really like to learn all this youtube magic from you, as you are truely the an expert at it. What you did with Free Magic Live is amazing! I plan on launching an e-course in the near future which will be heavily based on video and audio. So, you are my man!

Also, I really loved the design of Killer Youtube Strategies. Very simple, lots of white space, easy on the eye, yet very elegant and effective. How did you build that page? Simple hand coding or with some kind of theme maybe? I wish to create something similar for the optin page of my e-course. Just a video, a little text and and an easilyí accessable optin form.

Hey Zolt – Ok I’ll keep it open for a while. I may have to close it down for some time though… but I’m still making plans for the year.

For the design of http://www.KillerYouTubeStrategies.com I just went for the minimalistic approach. I think for my kind of websites, content is WAY more important than pretty graphics. I am liking the model that big sites like Google, YouTube and Apple follow – It’s not about the graphics for them… it’s about the content and the user experience.

So, you’ll see all or most of my current and future designs will be following along this same path of simplicity of design and amazing content.

Great to see you on here again Zsolt! Thought I lost you there for a while!

Hey Kieran Thanks for your very kind comments! The mic I am using is really
just a cheap old lapel mic – but I use it with a combination of other tools
to give the above high quality result. I’m soon revealing the solution –
just subscribe to my newsletter on my blog and you’ll get notified – any
time now three double u’s dot gideonshalwick dot see oh em.

[..YouTube..] Good show Gideon. So it looked like you used two cameras; one wide and the other zoomed in is that right? Otherwise how do you get the zoom in feature? I’m quite intrigued to try it as well :-).

Good show Gideon. So it looked like you used two cameras; one wide and the
other zoomed in is that right? Otherwise how do you get the zoom in
feature? I’m quite intrigued to try it as well :-). Thanks.

When are you going to take members for you become a blogger program and how much will it cost. Great videos thanks so much for the info I am new to IM and think your program will be good to start out with.

[..YouTube..] Hi, & well done for a great informative video Gideon,
Ive just joined you tube & will start marketing through this sort of network,(when i get my head arround it) so ill be looking to find more of your videos,once again many thanks,Richard.

Hi, & well done for a great informative video Gideon, Ive just joined you
tube & will start marketing through this sort of network,(when i get my
head arround it) so ill be looking to find more of your videos,once again
many thanks,Richard.

[..YouTube..] thanks for the video there were some great nuggets! I have recently been to a Sean Roach conference he has this absolutely essential guide well worth a look for any budding internet marketers!

[..YouTube..] I get what you were trying to do but your eye line is way off. The camera needs to be more in front of you. It is off to the side too much and you are losing connection with your audience. Also, I feel it is fairly obvious there is no one else there so you could have been more off the cuff and natural.

I get what you were trying to do but your eye line is way off. The camera needs to be more in front of you. It is off to the side too much and you are losing connection with your audience. Also, I feel it is fairly obvious there is no one else there so you could have been more off the cuff and natural.

[..YouTube..] Hi Gideon thanks for the inspiration. I would love to know about the report that you read about the US and UK.
I am now concentrating all my efforts on learning the skills needed to build a business on-line using video.
Thanks for the info just going to sub to your list and channel regards Graham

[..YouTube..] Thank You Gideon for teh information packed video, and well presented. You are exactly what the doctor ordered! I hope to get to know much more of you soon! Best to you and all your endeavors,

Hi Gideon thanks for the inspiration. I would love to know about the report that you read about the US and UK.
I am now concentrating all my efforts on learning the skills needed to build a business on-line using video.
Thanks for the info just going to sub to your list and channel regards Graham

[..YouTube..] Thank You Gideon for teh information packed video, and well presented. You are exactly what the doctor ordered! I hope to get to know much more of you soon! Best to you and all your endeavors,

Use the right attitude. Believe in yourself and in what you are doing. This is what a therapist does to help his or her clients, right? This is also the attitude successful business owners use to stay successful.

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