Mobile marketing may have arrived, but that doesn’t mean it works effectively for everyone.

“Mobile marketing is where the magic is these days, but it’s not enough to have notices of sales and discounts landing in a customer’s inbox,” says Catherine Clifford of Entrepreneur. “Now, they want those alerts in real time, flashed up on the screen of their mobile device. These instant alerts — called “push” notifications — are being widely adopted by consumers and if your business is not using them, you are very likely losing money.”

Pushing the importance of push notifications, a new infographic from Responsys illustrates why push notifications are both useful and, increasingly, essential.