In 2004, VIA attempted to re-launch the S3 Graphics name with updated discrete hardware, but performance was still far below that of NVIDIA and ATI Technologies. However, the low power requirements and high-definition output of the Chrome range make it attractive for small form factor scenarios.

The Chrome series, excluding perhaps the unreleased Savage XP/AlphaChrome and the early UniChrome, supports Direct3D 9 with full pixel shader 2.0 support.

DeltaChrome is the first product produced by S3 Graphics, which is also its first DirectX 9 product. It supports Shader Model 2.0. Other new features included Chromotion Video Engine, dual 400 MHz DAC.

GammaChrome is the first native PCI Express product line by S3 Graphics. It was originally announced on 2004-3-18 [2], but the product was not released until 2005-3-9.[3] Marketed as 3rd generation DirectX 9 products competing against GeForce 6600 and Radeon X600, there is little change between it and the previous generation of product, except for the updated Chromotion 2.0 engine.

Review of the product showed it was comparable to the contemporary competitors at the market segment [4], but it was never able to gain a significant market share.

VIA planned the production of 2 new graphics chips, Chrome 440 and 430, by the end of 2007. The Chrome 460 will support DirectX 10 and adopts a 90 nm process, while the Chrome 430 will support DirectX 10.1 and adopts a 65nm process. Both chips will be manufactured by Fujitsu and have already entered the design verification test stage. Volume production is expected to start before the end of the year, noted the sources.[2][3]

The 430 GT was released on 2008-03-20 in US market,[4] while 440 GTX was released in 2008-05-30.[5]

The second product, Chrome 540 GTX was officially released on 2009-02-12[8] even though the product was on sale on the Gstore since 2009-02-07. It featured a displayport and a full-sized PCB; a feature uncommon amongst more modern S3 Chrome cards.

It is the embedded version of S3 Graphics Chrome 430. It supports features found in S3 Chrome 400 and later products. Using GDDR2 memory, it runs up to 300 MHz core speed, 500 MHz memory; in a GDDR3 setup, it runs up to 650 MHz core speed, 900 MHz memory. Display unit includes 2 dual-link DVI transmitters with integrated HDMI (with audio controller) and HDCP, an integrated LVDS transmitter, and support for 2 analog CRTs.

This version is the first integrated graphics core based on the DirectX 9 cores, as S3 Graphics's attempt to pass Microsoft's Windows Vista Basic certification. Known variants include Chrome9 HC and Chrome9 HC3, the latter which supports HD video decode. The most popular Chrome9 IGP (Integrated Graphics Processor) chipsets are CN896, K8M890CE/K8N890CE, P4M900 and VN896. The VX800 chipset uses the HC3, and the chipset VX900 uses the HD.

This version is the first integrated graphics core based on the DirectX 11 cores. Known variants include Chrome 640 and Chrome 645, These newer iGPs are a part of Via's VX11/H Media System Processor and support Blu-ray Decoding (VX11H with HDPC only).