Google believes that (search) marketers are forgetting about the basics of Adwords, that's what you can conclude if you see the video below. Advertisers almost always know what to do with the 'advanced features' but forget about how the auctioning actually works. So Google decided to call in Chief Economist Hal Varian to explain how your maximum CPC bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages. ... read more

Linda Bustos of Getelastic.com decided to make a screencast explaining how to set up custom filters that will expose the actual search queries that trigger your paid search ads within Google Analytics. A very usefull and interesting screencast we are happy to share here with you.
Look for more videos in our videochannel! ... read more

Last week Marissa Mayer was a guest on the US show of Charlie Rose. She sat down and talked for almost an hour about Google. A very interesting video to sit down and watch (if you have an hour left).
... read more