Exmark launches consumer referral program

BEATRICE, Neb.—Exmark has launched a new referral program targeted at its farm and acreage customers. The new program launched in March, and runs through the end of 2014.

Daryn Walters, Exmark director of marketing, said the new program makes it easy for existing non-commercial customers to share their recommendation of the Exmark brand.

“At Exmark, we believe there is no better advertising for our brand than an already satisfied customer speaking with others about the positive experience they’ve had. The referral program is an easy way to share the experience of

Exmark ownership with friends, neighbors or colleagues.”

Eligible referrals will qualify both the referrer and the referee to receive $100 Carhartt gift cards. To be eligible, the referring party must be a current non-commercial Exmark customer, and the referred party must purchase and register a new Exmark zero-turn riding mower by Dec. 31, 2014.

Exmark has made it easy for customers to make a referral. To begin the referral process, go to www.exmarkrefer.com and create a log-in. Once logged-into the system, it’s easy to make a referral using email, Facebook, Twitter or Google +. The progress of a referral is tracked on the site, allowing the referrer to log-in at any time to view their list of pending referrals (referrals who have not yet purchased but have registered for the program) and see who has accepted a referral.

Once eligibility requirements have been met and the new Exmark mower of the referred has been registered by the dealer, the $100 Carhartt gift cards will be distributed to the participants.