Designing Communications

Customer Communications | Drip Marketing

Designing Communications

As the Design & Technology Lead at Talent 100 and Design Director and The Curator Company, the UI/UX role would also involve designing & developing digital collateral customers would experience on their journey/path with the client or business.

Whether through on-boarding a new customer or building drip campaigns to encourage conversion to a paying customer email communications remained the primary source of communication.

While working at Talent 100 we built branded material that communicated the messages our customers wanted to here to relieve pain and encourage gain – as we uncovered in our user research and persona creation.