The Idea behind the Campaign

What is the idea of the “I need your help to find a job” campaign and what is the incentive behind it.

The whole campaign is designed to work as a job ad, and the primary intention is to SHOUT OUT LOUD for some attention. However, it is not just any kind of attention. With the campaign I hope to communicate Out Side The Box Thinking and the values that I stand for, which can be extremely hard to communicate in a job application. It is really about doing something different and letting the world know that I am available at the job market.

I have done a lot of job applications, but getting my first interview seems to be harder than first anticipated. It is understandable due to the current market situation, where there is an overload of available labour. This is why I as job hunter need to be creative and must do anything possible to stand out in the crowed.

I hope the campaign will be sufficient for creating the necessary attention needed to get my first job interview. But I am also depended on the goodwill of my network for the campaign to reach its target audience, which are potential employers that might look for an individual with my qualifications.