MOBI.Money,
a cross-functional payment system for electronic and mobile commerce
services, is happy to announce Irina Tkachenko’s appointment as its new
President. As MOBI.Money’s President, Irina will supervise the Company’s
strategy development and the partnership network expansion.

Before joining MOBI.Money, Irina worked for a year for “Aeroflot –
Russian Airlines, OAO,” as Sales Director.

From 2007 to 2011 she was General Manager for Intervale Group, Russia’s
largest electronic and mobile commerce services provider. From 2003 to
2007 she held leadership positions in MTS group, one of Russia’s leading
mobile operators, in particular as Partnership Programs director with
MTS Russia and as Sales Development manager for MTS over all of Russia.

Before joining MTS, Irina worked in the banking sector of Belarus.

Irina Tkachenko holds two University Degrees: in 1992, she graduated in
Economics from Belarus State University’s, and in 2007 she completed her
course in State Management and Legislation at the Presidential State
Administration Academy of Belarus.

Aidar Kaliev, the venture business Director for VTB
Capital, stated that partner collaborations is one of
MOBI.Money’s top priorities. In view of that it was decided that the
company needed a new senior executive who would pay special attention to
this task:

“MOBI.Money is a universal platform that quickly and easily
integrates with any potential partner, be it a mobile operator, a bank,
or an online shop. Irina’s main task is to implement this feature to its
best advantage by maximally expanding the partnership network, thus
winning the platform even more customers.”

Maxim Evdokimov, CEO for MOBI.Money, comments:

“Over four years, MOBI.Money has acquired 16 million users who make
payments and transactions that total 10 billion rubles annually. And
this is not the limit. Our strategic task for the next 3-5 years is to
solidify our positions on Russia’s mobile and electronic payments
market. The appointment of such an experienced chief executive as Irina
will significantly accelerate the realization of this task.”

Irina Tkachenko will set to her duties in January 2013.

MOBI.Money (www.mobi-money.ru)
is a cross-functional payments system for providing mobile and
electronic commerce services. The company was started in 2009 in
cooperation with the VTB Capital venture business and is based on the
world renowned PayCash payment technology. It allows making mobile and
online payments, buying various goods, paying housing utilities,
settling credits and transferring money, etc.

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