Hema Shopping Experience 盒馬新體驗

Alizila's Tom Brennan offers a tour of a Hema Supermarket (盒馬), showing how online and offline shopping are merged into a seamless “New Retail” experience.

Hema supermarket is Alibaba's foray into what it calls the "new retail" model. Unlike traditional retail models, new retail uses customer data and technology to combine online and offline shopping to offer a more efficient and flexible retail experience.