I can't imagine that TOC's leadership would be eager to remind its donors of the old boondoggle -- unless attempting to change the name, perhaps in conjunction with the supposedly impending movie of Atlas Shrugged. (If that happens, it'll be worse than you think: imagine DVD inserts for more information from The Atlas Society and a bonus feature of commentary on Objectivism from David Kelley.) Of course, changing the name of your organization twice in less than two decades is no way to inspire confidence in your donors. In fact, it suggests that you don't have the slightest idea what you're doing. Perhaps that's why the first name change (from Institute for Objectivist Studies to The Objectivist Center) was announced with much fanfare, whereas this second name change seems to be sneaking in the back door. (NoodleFood, 05/08/06.)