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New Strategic Partnership Between EQ Ads and Crowd Riff

According to a new release out of the company, "Cyberplex Inc., a leader in data and analytics platforms for targeting mobile, social and online audiences, [Tuesday] announced that its subsidiary EQ Ads has partnered with Crowd Riff, a provider of real-time social media insights and content curation. Crowd Riff is a real-time platform for scoring, targeting, analyzing and publishing the most relevant and influential social media content. EQ Ads enables advertisers to connect directly with their customers by delivering real-time audience targeting solutions that incorporate highly relevant and predictive data and analytics. With this exclusive partnership for audience targeting, EQ Ads can now integrate Crowd Riff's unique and proprietary data insights into its media platforms to enable innovative ad targeting solutions based on social media activity."

The article notes, "Crowd Riff monitors relevant social media content on Twitter, Facebook and Instagram using a real-time scoring and semantic learning algorithm. The scoring system ranks social comments & photos based on several attributes, including client-specified values, to surface the most relevant and engaging content in real-time. In addition, the system tracks and scores patterns of behaviour, also based on client-specified values, to help discover actionable insights about key influencers. Crowd Riff is custom configured to each client's needs to produce proprietary Scored Value™ ratings for both content publishing and actionable business insights."