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Trump Show Has a Message: Trump

Marketers Line Up to Join
Display of Self-Promotion;
Donald Needs More Airtime

By

Christina Binkley and

Emily Nelson Staff Reporters of The Wall Street Journal

Updated Feb. 10, 2004 12:01 a.m. ET

Donald Trump likes to surround himself with riches. He's doing the same with his television show.

"The Apprentice" is creating a powerful viewership for Mr. Trump's branding message -- that his condos, golf courses and other real-estate projects are the best. Marketers are tagging on. Planet Hollywood offered its restaurant as a setting for one episode. Donny Deutsch, the advertising-agency head who also has a show on NBC-owned cable channel CNBC, got a role in one episode. Others scheduled to appear include...