PARIS and ATLANTA, April 15, 2015 (GLOBE NEWSWIRE) -- Leading French toy retailer Picwic has boosted product availability across its store network and improved operating margins with Manhattan Associates, Inc., (Nasdaq:MANH) Supply Chain Commerce Solutions. The process and business performance improvements enabled by Manhattan's solutions have helped drive Picwic's ongoing growth and contributed to a strong trading result during the recent festive period.

Maxime Antoniutti, supply chain director at Picwic, attributes the success of the project to a number of factors: "The Manhattan technology allows us to accommodate the huge seasonal demand peaks associated with running our toy and creative leisure divisions, which together comprise 15,000 stock-keeping units (SKUs) and 6 million case shipments every year. This is a major challenge since we use 65,000 sq. ft. of warehousing space in low season and 185,000 sq. ft. in peak-season. In December, more than 4,000 pallets are shipped every week, our filling rates are close to capacity and picking at this level becomes strategic."

Established in 1977 by Stéphane Mulliez and headquartered in Villeneuve d'Ascq in northern France, Picwic is today France's foremost toy retailer selling every type of toy for every age group. Growing steadily since and today with more than 450 employees, Picwic's stores are served by a state-of-the-art distribution centre opened in 2010 and located in Houplines, northern France. The 215,000 sq. ft. facility, (185,000 sq. ft. of storage capacity, 5,000 pallet spaces, 25,000 active SKUs) distributes 12 million pieces per year to 22 stores across France. The stores have a footprint ranging from 11,000 sq. ft. to 43,000 sq. ft. and collectively serve more than 2.7 million customers throughout France. For more information, please visit www.picwic.com.

About Manhattan Associates

Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you're ready to sell and ready to execute. Across the store, through your network or from your fulfillment center, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omni-channel marketplace. For more information, please visit www.manh.co.uk.