Small Biz Refresh: 6 Tips for Building Your Personal Brand

Whether you’re a small business owner, blogger, or employee at a large company, your personal brand is the most important thing you have. It’s a combination of your personality, skills, experience, knowledge, and network – and most importantly, how you are perceived by others. Here are 6 ways to cultivate your brand: 1 – Have an online “home” Why : Showcase who you are and what you do without the constraints of a structured box (like your LinkedIn profile). Back in the day, if you wanted an online presence, your option was a website. Now, you have many other options: You can set up a free account with About.me or Flavors.me , or you can set up a free blog through Blogger , WordPress , or Tumblr . Your choice – just choose one and use it! 2 – Make your CV interactive Why: Engage people by using the power of visual content to your advantage. If you want to really stand out a...