Tuesday’s 8×8

TorrentFreak: Avatar Crowned The Most Pirated Movie of 2010
“With 2010 nearing its end, we take a look at the most-pirated titles across various categories, starting with movies. Aside from the usual suspects such as Oscar winners Avatar and The Hurt Locker, the list also includes a few surprising entries and some notable absentees.”

GigaOM: Why Half of Social-Media Campaigns Will Fail
“After tentatively exploring social media as a marketing tool for the past year or two, companies and agencies seem to be jumping in with both feet more recently, whether it’s Facebook or Twitter, Foursquare or Gowalla, Groupon or Scavengr. But many are suffering from “bright shiny object” syndrome, according to Adam Kmiec of Marc USA, a marketing and communications agency. As a result, he says, about half these attempts to jump on the social-media bandwagon are likely to fail, and for many of the same reasons.”

Newsfactor: Microsoft’s Kinect and Sony’s Move Take on Nintendo Wii
“The Nintendo Wii stormed the video game market four years ago with its revolutionary wireless-remote technology. But Nintendo’s competition isn’t sitting still, literally. Microsoft and Sony are finding success with their own gesture-based devices for controlling the companies’ video game consoles, the Xbox 360 and PlayStation 3.”

Scripting News: Net neutrality is hypocrisy
“The idea is that the transport layer, operated by telephone companies and cable companies, must transport all bits across their lines at the same rate and cost. Nice idea, but it’s hypocritical to demand that of their vendors when they don’t provide it to their users. For some reason they are never called on this hypocrisy by the tech press.”

HBR: On Undo’s Undue Importance
“Back in 1982 Norton Utilities launched its “Unerase” product. It was for the just-released IBM personal computers whose MS-DOS software was primitive and prone to data disasters. With an unerase, however, a user could, magically and for the first time, recover a file that they had accidentally deleted. It was a big deal.”

Strange Attractor: After Wikileaks, how do we empower those in government who support transparency?
“History is important. Many of the debates that Wikileaks has brought to the attention of the broader public have been going on for much of the past 15 years. Debates about internet governance, Internet security, resiliency and censorship didn’t start with the recent release of documents and war logs by Wikileaks.”

MSNBC: Why Google’s Chrome notebook will succeed
“At this moment, our computers are capable of way more than we need them to be. Photos, e-mail, Web, music, a little video. We shame our powerhouse machines with this wimpy activity. It’s like driving a Ferrari to the corner store and back. So Google decided to build a Beetle. And it’s going to be huge.”

Seeking Alpha: Things I Would Do if I Were Google CEO
“It’s no secret, I am an admirer of Google and have even said myself that I’m in love with the company. That being said, I still have issued worries about the way things were headed, even comparing the way Google is evolving to Yahoo (certainly not a compliment).”

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Tech Europe covers Europe’s technology leaders, their companies, and the people and industries that support them — and their ideas. The blog is edited by Ben Rooney, with contributions from The Wall Street Journal and Dow Jones Newswires.