The Parents Television Council is already calling on the Federal Communications Commission to take action against CBS for airing the obscenity.

"Despite empty assurance after empty assurance from the broadcast networks that they would never air indecent material, especially during the Super Bowl, it has happened again," PTC President Tim Winter said in a statement. "No one should be surprised that a jubilant quarterback might use profane language while celebrating a career-defining win, but that is precisely the reason why CBS should have taken precautions. ... The broadcast networks continue to have 'malfunctions' during the most-watched television event of the year, and enough is enough."

CBS had no comment on the incident; however, a source tells TVGuide.com the network does not delay live sporting events and the exchange occurred right before it switched over to its post-game broadcast mode, which does feature a delay.