Unlimited products

You are not restricted on the number of products you can sell in your Shopify store.

Unlimited bandwidth and online storage

You will not be charged based on how many online visitors go through your store or how many files or photos you upload.

Shopify point of sale

With Shopify point of sale (POS), you can sell in a physical store or pop-up setting. Shopify POS is an app for iOS and Android that lets you process orders and take payments in person. You can manage all aspects of your store from your Shopify admin, which you can access using any browser.

Online sales channels

You can use Shopify to sell online using a variety of sales channels. Sales channels include an online store, Facebook, and Pinterest. Each sales channel connects to Shopify, so you can easily keep track of your products, orders, and customers across all platforms.

Fraud analysis

When you use Shopify Payments, you automatically get a built-in fraud analysis feature. This feature flags orders that are potentially fraudulent and brings them to your attention. Resolving these issues quickly can help you avoid chargebacks and losses.

Manual order creation

You can create new orders and enter payment details right from your Shopify admin. For example, you can manually create an order that you took over the phone then email your customer a receipt with the full order details.

Discount codes

Offering discount codes is a great way to build your customer base as well as to give your existing customers an incentive to shop in your store. With this feature you can send welcome codes to new customers, offer exclusive discounts to your social media following and your mailing lists, and partner with bloggers to help promote your store online.

Staff accounts

Staff accounts allow your staff to complete basic admin tasks while restricting their access to sensitive information. Staff accounts also let you see updates and changes made by each staff member in your store's timeline.

When you sign up for a Shopify plan, you will automatically have an account for yourself with a username and a password. Depending on the plan you choose, you can create additional accounts for your staff members:

Shopify Lite

Basic Shopify

Shopify

Advanced Shopify

Additional staff accounts

1

2

5

15

If you are using Shopify point of sale with the retail package, then you can create POS PINs for your staff. There is no limit to the number of POS PINs that you can create.

Overview dashboard

Finance reports

You can view key financial information about your business using your finance reports. You can use the finances summary to see an overview of your sales, payments, and pending sales data. You can also view full finance reports to see more detail.

Customer support

Shopify offers 24/7 email and live chat support on all Shopify plans. If you are on the Basic Shopify plan or higher, then you also receive 24/7 phone support.

Shopify Lite

Basic Shopify

Shopify

Advanced Shopify

Support offered

24/7 email and live chat

24/7 phone, email, and live chat

24/7 phone, email, and live chat

24/7 phone, email, and live chat

Shopify Lite plan

The Shopify Lite plan is for anyone who wants to sell products without maintaining an online store. If you want to sell your products on social media or if you want to embed a Buy Button on your personal website or blog, then you can do so with this plan.

If you want to sell your products in person — for example: at a farmers' market, a tradeshow, or a pop-up store — then you can do so on the Shopify Lite plan by using the Shopify point of sale app and a card reader.

The Shopify Lite plan comes with Shopify's standard features for the point of sale, Facebook, and Buy Button sales channels, the Overview dashboard, and the Finances report. Shopify Lite does not allow you to build an online store.

Basic Shopify plan

The Basic Shopify plan offers all the tools you need to run your business.

Online store

If your store is on the Basic Shopify plan or higher, then you can create and customize an online store to showcase your products. You can manage all your products, orders, and customer information from your Shopify admin.

With Shopify's built-in theme editor, you can make basic changes to your online store’s fonts, colors, and page layouts without having to work extensively with code. If you want to do more advanced edits to give your store a unique look and feel, then there are a number of theme editing tutorials that you can follow on your own, or you can work with a Shopify Expert.

Your online store also comes with a built-in blogging engine, which you can use to publish articles, update your customers about events and promotions, and get comments and feedback from your customers.

SSL certificate

An SSL certificate is a security protocol that creates a safe connection between a server and a browser to keep your and your customers’ information secure.

With Shopify, you can activate SSL certificates to encrypt your online store's content and publish it securely using HTTPS instead of HTTP. This displays the SSL padlock icon beside your online store's URL in the address bar.

More reports

In addition to finance reports, if you're on the Basic Shopify plan then you can access your store's acquisition reports, several behavior reports, and a marketing report. These reports can give you insight into your online store traffic to help you grow your business.

Shopify plan

The Shopify plan gives you greater insight into your sales trends with built-in professional reports. This kind of information can give you a better understanding of your customers' behavior when they look through your store to learn how they interact with your products.

Gift cards

Gift cards are a great way to expand your current customer base and attract new customers.

Unlike discount codes, customers can use gift cards on more than one visit to your store. With flexible price denominations, this feature lets you create beautiful, customized gift cards for your customers to purchase for their friends and family.

Professional reports

You can use Shopify’s professional reports to look at sales of specific items to organize your online store based on customer buying trends. You can also track product sales based on the time of year to plan and prepare for marketing campaigns. You can even run reports to see how much sales tax is collected to make your tax filing process more efficient.

You can use customer reports to gather valuable data on how your customers are using your store, or purchasing your products, including:

Customers over time

First-time vs returning customer sales

Customers by country

Returning customers

One-time customers

Abandoned cart recovery

There are a number of reasons why customers abandon their orders: they might be confused or unsure about something at checkout, their credit card might be declined, or they might decide to look for a product somewhere else.

With ACR, you can customize the email sent to customers who leave your store. You can even include discount codes to target customers who left before checking out, which can encourage them to come back. If you have a store with a high volume of traffic, then it is worth investing in ACR to reduce the number of lost orders.

Advanced Shopify plan

The Advanced Shopify plan offers the lowest credit card rates and transaction fees. It is great for merchants who want to accommodate the growth of their business and use analytics to look for opportunities to move it forward.

Custom report builder

You can customize default reports and create unique reports from scratch.

The advanced features let you track sales by referral sources such as Google AdWords. For example, if you are paying for Google AdWords or another referral service, then you can create a report that tracks the sales of your products based on the referral service. This can help you to evaluate your marketing strategy and build on it in the future.

Advanced customer reporting

In addition to the Customer reports included with the Shopify plan, with Advanced Shopify you can access reports on your at-risk and loyal customers.

Calculated carrier shipping

Calculated shipping lets you integrate with a third-party shipping service to provide your customers with up to date shipping rates at the time that they place an order in your store. Your customers can also choose from various shipping options: standard, express, and one-day.

You can build more trust with your customers by providing them with accurate shipping rates as soon as they place an order without having to worry about overcharging them or having to cover for losses that result from giving estimated or rounded shipping rates.

If you are a merchant in the US, then you can combine this feature with Shopify Shipping to get discounted rates with USPS.