Stedelijk Museum Poster design – Wim Crouwel

Stedelijk Museum program / poster c1970 – Wim Crouwel – designer

Total Design was responsible for designing many of the catalogs/ programs for the Stedelijk Museum in Amsterdam during the late 1960s and early 1970s. The program above was created by Wim Crouwel and Jolijn van de Wouw (of Total Design) for an exhibition in 1970. The program folds out to a full size poster that reveals a huge letter “A” and the number “7″ which stands for Atelier 7. Atelier translates to “work shop” in English so, this might be referencing a gallery number or possibly the name of the exhibition. On the other side of the poster, it lists the artists and their artwork featured in the gallery.