EXECUTIVE SUMMARY Today cold drinks have become an important item of refreshment. Cold drinks are an important part of each and every occasion that provides freshness. Worldwide, Coca-Cola and Pepsi are well known as the best soft drinks in the field of beverages. Under the present scenario companies are facing major problem that is “How to meet the consumer need. ” The mind of the consumer is very unpredictable and it is very difficult to know what is going in the mind of the consumer. In today’s market situation, consumer has various options and choice.

He can choose the best options available in the market, which gives them better service for the long time. So, in order to fulfill all the needs and demands of the consumer, the manufacturing companies should concentrate on the distribution channel and should make an effective and efficient distribution network. As we all know that the distribution channel is only one way through which the product is reaches to its consumer. So the company should have an effective distribution network which satisfy the demand and provide services to the consumer.

In India, Coca-Cola and Pepsi are the main beverages making companies. These companies have flooded the market with various brands of beverages. The objective of the study is to study the distribution channel of COCA-COLA pvt. Ltd. In There are 8 distributors Nagpur market and to find out the factors responsible for low distribution and suggest the measure to improve the scenario. In Nagpur, coca-cola pvt. Ltd. is one of the bottling plants of Coca-Cola Company which is situated in Maharashtra in MIDC, Hingna, and Nagpur-440028.

Of Coca-Cola in Nagpur region. And there are 7000 retailers under these distributors but it was not possible to cover all the retailers so as a sample has been taken for the study under these distributors. To under the procurement of new for coke by visiting at Nagpur. Required information has been collected through questionnaires and personnel interview with retailers. This information is presented in the form of charts, tables and graphs as the requirement. Data has been analysis accordingly and conclusion has been drawn based on the data analysis.

Possible suggestion has been recommended at the end of the study. The major finding and conclusion of the research study conducted by the researcher are given in brief as under:- 1. 1. COCA-COLA IN INDIA Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduces its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India.

After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nation’s top soft-drink brands and bottling network. Coke’s acquisition of local popular Indian brands including Thums Up (the most trusted brand in India), Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets.

Leading Indian brands joined the Company’s international family of brands, including Coca – Cola, diet Coke, Sprite and Fanta, plus the Schweppes product range. In 2000, the company launched the Kinley water brand and in 2001, Shock energy drink and the powdered concentrate Sunfill hit the market. From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of the country’s top international investors. By 2003, Coca-Cola India had won the Prestigious Woodruff Cup from among 22 divisions of the Company based on three broad parameters of volume, profitability, and quality.

Coca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time. Encouraged by its 2002 performance, Coca-Cola India announced plans to double its capacity at an investment of $125 million (Rs. 750 crore) between September 2002 and March 2003. In 2003, Coca-Cola had 17 manufacturing units, 60 distribution centers catering to 5,000 distributors and one million retail outlets, serviced via trucks and three-wheelers. Coca-Cola directly employed 10,000 people.

Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven Wholly-owned bottling operations supplemented by seventeen franchisee-owned bottling. Operations and network of twenty-nine contract-packers to manufacture a range of products for the company. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. Almost all the goods and services required to produce and market. Coca-Cola in India are made locally, sometimes with the help of technology and skills from the Company.

The complexity of the consumer soft drink market demanded a distribution process to Support 700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities. In addition to its own employees, Coke indirectly created employment for another 125,000 Indians through its procurement, supply, and distribution networks. While The Coca-Cola Company is a global company with some of the world’s most widely recognized brands, the Coca-Cola business in India, as in each country where coca-cola operate, is a local business.

Our beverages are produced locally, employing Indian citizens, our product range and marketing reflect Indian tastes and lifestyles, and we are deeply involved in the life of the local communities in which we operate. BOTTLING OPERATIONS The Coca-Cola system in India comprises 27 wholly-owned Company-owned bottling operations and another 17 franchisee-owned bottling operations. A network of 29 contract-packers also manufactures a range of products for the Company. Almost all the goods and services required to produce and market Coca-Cola in India are made locally, sometimes with the help of technology and skills from the Company.

CREATION OF THE IDEA OF THE SOFT DRINK: In olden days people used to quench their thirst by taking “Water” and “Ganna Juice” or they use “Lemon water” (a concentrate of water lemon and sugar) or fruit juice which is still prevailing in the market. But as we know people became more and more efficient, there was a felt needed for more sophisticated means of satisfying thirst, which ultimately gave way to the production of the modern soft drinks. 1. 2. AIM AND OBJECTIVES 1. AIM:- To study the procurement of new order of coke by visiting at nagpur . 2. Objectives:

The aim that has been kept during the research work for the objective to be accomplished and the aspect/ area to be covered during the research are highlighted below:- (i)To generate consumer interest including trials to enlarge the market. (ii)To improve its position in the market. (iii)To modify the attitudes and understanding of the customer. (iv)To generate inquiries from the target customer group for customer contacts. (v)To safeguard outlets from canalization. (vi)To increase the rate of purchase for increasing the sale. (vii)To know whether retailers are satisfied with company’s distribution network. viii)To know the scheme that is given by the retailers to the consumer to increase the sale. 1. 3. Mission, Vision & Values MISSION Everything we do is inspired by our enduring mission: •To Refresh the World… in body, mind, and spirit. •To Inspire Moments of Optimism… through our brands and our actions. •To Create Value and Make a Difference… everywhere we engage VISION To achieve sustainable growth, we have established a vision with clear goals. •Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. •People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires and needs. •Partners: Nurturing a winning network of partners and building mutual loyalty. •Planet: Being a responsible global citizen that makes a difference VALUES We are guided by shared values that we will live by as a company and as individuals. •Leadership: “The courage to shape a better future” •Passion: “Committed in heart and mind” •Integrity: “Be real” •Accountability: “If it is to be, it’s up to me” •Collaboration: “Leverage collective genius” •Innovation: “Seek, imagine, create, delight” •Quality: “What we do, we do well”

Discuss packaging and labeling decision for any product of your choice PACKAGING AND LABELING DECISION FOR COCO COLA At present Coca Cola is the market leader in soft drink industry. There are various factor which have contributed to the growth of Coca Cola. Packaging & Labeling are such factors. Packaging of Coca Cola as marketing tool SELF SERVICE : An increasing number of the product are sold on a self service basis. The effective package must perform many of the sales tasks: a) Attract attention b) Described product features c) Create consumer confidence ) Make a favorable overall impression CONSUMER...

Coca Cola Company is one of the best merchandising drinks companies in the universe and it has extended its concerns worldwide. As a consequence of their success and as a consequence of their extreme part towards the universe economic system most of Coca Cola 's unethical concern patterns have been ignored by the general populace. Yet as a consequence of the protests and civil organisations ' activities against the company reveals the truth. Coca Cola Company was established in May 1886 and since its origin they have used important sum of drugs in order to do alone formula and the...

History of and development: Coca Cola was started in 1800s by John Pemberton. Coca Cola formula developed at the Eagle drugs and chemicals company, a pharmaceutics in Columbus, Georgia. Originally it 's called Pemberton 's Gallic coca vino. He may hold been Mariani vino with great success, European coca wine inspiration.1886, in Atlanta, Fulton County, by forbiding statute law, Pemberton responded coca-cola developed, is basically a non-alcoholic version of Gallic wine coca-cola.The first gross revenues were at Jacob 's pharmaceutics in Atlanta on May 8, 1886. They sold it in Atlanta for five cents a glass. And they did n't...

Subject matter The work displays the image of a single Coca-Cola bottle is repeated in regular rows, seven high by sixteen across, above the company's logo, printed in bright red, representing the pop art style he had made so popular. Ideas and meaning in artworks The repetitive imagery and standardized format evokes the look of mechanical and mass reproduction, a key part of American culture that Warhol wished to expose in his works. He wished to expose the materialistic and automated nature of society, in his own unique way Working methods 'Green Coca-Cola Bottles' was created the year that Andy...

Multinational Corporation ( MNC ) is one of type of possible house in the universe nowadays. A corporation can be categorized as MNC if there are 20 % to 50 % or more of its net net income from directs investing in one or more in foreign states. ( Iamsam, n.d ) [ http: //hubpages.com/hub/Multinational-Corporations-MNCs ] . MNC are managed from one place state. With well- manage construction and due concern house good public presentation, it able to spread out its merchandises and services to foreign state. The growing of transnational corporations is measured by Foreign Direct Investment ( FDI...

The study provides a elaborate analysis of the external environmental menaces of coca Cola every bit good as how it monitors its environment to discourage all the possible menaces that may be /arise at that place from, to enable it keep a competitory place over its cardinal rivals in the relentless shrinkage concern universe with its attendant intense and unchecked competition.This study, in a command to reexamine of the current monitoring system of coca-cola, will take a problem/solution attack. This attack will assist happen out endangering environmental factors that affect determination devising, and scheme preparation and the realization of the...

IntroductionHarmonizing to a Grecian philosopher Heraclitus `` there is nil lasting than alteration '' . He believed that alteration is the nucleus of existence. This quotation mark describes the importance of pull offing alteration in homo every bit good as organisational life.A structured attack to reassign organisation, its people and procedures from current province to a coveted hereafter province is called alteration direction. This procedure gives employees the ability to accept alterations in the bing environment of the concern. Change can be of different type for illustration, alteration in engineering, operations or schemes etc. company needs to implement single schemes...

Analysis of an Organization: Traci Jancasz June 15, 2010 MGT 540: Diversity Professor Venecia Morris Graduate School of Management Table of Contents Introduction3 Racial Discrimination Issues3 “Quota Cola” Case3 Cincinnati Case4 Hawaii Case4 Coca-Cola Company Reaction to Lawsuits5 Analysis of Coca-Cola Diversity Initiatives8 Works Cited10 ------------------------------------------------- Introduction In order for any organization to flourish, there must be inclusion of cultural diversity throughout. In saying that, the management of diversity in an organization is a direct reflection of realizing, accepting, and acknowledging differences, whether it is based upon race, ethnicity, age, etc. The following report will focus on the diversity issue...

Coca-Cola, the major rival of Pepsi has been exiled from the desert land. Because of this, Pepsi expanded into Arab Countries & A ; has an 80 % portion of the $ 1 billion Saudi soft-drink market. Saudi Arabia is the 3rd largest foreign market of Pepsi, after Mexico and Canada. In 1993, approximately 7 % of Pepsi-Cola International 's gross revenues came from Saudi Arabia. The environment in Saudi Arabia makes the state really favourable to soft-drink gross revenues because intoxicant is banned & amp ; clime is really hot and dry.Mode of Expansion:Pepsi utilizations franchise system for international...

PespiCo is facing monetary value hiking issue in Saudi Arabia ; it is aching its farther enlargement in soft drink industry. PepsiCo requested ministry of economic system of UAE to O.K. a monetary value hiking for their merchandises in the state. But ministry said Government will direct it to the higher commission of consumer protection association for blessing.Reasons For Expanding To Foreign Markets:Coca-Cola, the major rival of Pepsi has been exiled from the desert land. Because of this, Pepsi expanded into Arab Countries & A ; has an 80 % portion of the $ 1 billion Saudi soft-drink market. Saudi...

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EXECUTIVE SUMMARY Today cold drinks have become an important item of refreshment. Cold drinks are an important part of each and every occasion that provides freshness. Worldwide, Coca-Cola and Pepsi are well known as the best soft drinks in the field of beverages. Under the present scenario companies are facing major problem that is “How to meet the consumer need. ” The mind of the consumer is very unpredictable and it is very difficult to know what is going in the mind of the consumer. In t