Awards night

Thursday 12 October 2017

Categories

Media Idea – Launch

This category is open to any agency that has launched a new media campaign during the eligibility period. It should take into account the launches, innovation, creativity, customer insight, awareness of the brand and its values throughout the campaign, the customer proposition and showcase the results of the campaign in both quantitative and qualitative form.

Media Idea (under £250k)

The Media Idea can be of any length - it can be a continuous daily campaign or It can be created to work in bursts across the length of the campaign. To provide an accurate comparison across the board, entrants are asked to enter taking into account the large, medium and small financial criteria.

Media Idea – Medium (£250k - £1m)

The Media Idea can be of any length - it can be a continuous daily campaign or It can be created to work in bursts across the length of the campaign. To provide an accurate comparison across the board, entrants are asked to enter taking into account the large, medium and small financial criteria.

Media Idea – Large (over £1m)

The Media Idea can be of any length - it can be a continuous daily campaign or It can be created to work in bursts across the length of the campaign. To provide an accurate comparison across the board, entrants are asked to enter taking into account the large, medium and small financial criteria.

International Campaign

A project or campaign that covers three or more different international territories, including the UK, which acknowledges the importance of local media knowledge and thinking, within wider international ambitions.

Media Agency of the Year

To enter this category, entrants must submit work into at least two other Media Agency categories.
Please supply a written entry detailing evidence of financial success, client retention and acquisition, work that shows great media thinking and development of the agency’s brand, business and talent base. Judges will also look for any contribution to the wider media sector.

Media Idea – Launch

This category is open to any media owner that has launched a new media campaign during the eligibility period. It should take into account the launches, innovation, creativity, customer insight, awareness of the brand and its values throughout the campaign, the customer proposition and showcase the results of the campaign in both quantitative and qualitative form.

Media Idea (under £250k)

The Media Idea can be of any length - it can be a continuous daily campaign or It can be created to work in bursts across the length of the campaign. To provide an accurate comparison across the board, entrants are asked to enter, taking into account the large, medium and small financial criteria.

Media Idea – Medium (£250k - £1m)

The Media Idea can be of any length - it can be a continuous daily campaign or It can be created to work in bursts across the length of the campaign. To provide an accurate comparison across the board, entrants are asked to enter, taking into account the large, medium and small financial criteria.

Media Idea – Large (over £1m)

The Media Idea can be of any length - it can be a continuous daily campaign or It can be created to work in bursts across the length of the campaign. To provide an accurate comparison across the board, entrants are asked to enter, taking into account the large, medium and small financial criteria.

Media Brand of the Year

Judges will be looking for evidence of brand development over the previous 12 months, what the brand delivers to agencies and advertisers, success within the marketplace, influence on media practice. The initial entry should be no more than one side of A4.

Sales Team of the Year

To enter this category, entrants must submit work into at least two other Media Owner categories. (Written entry detailing evidence of financial success, collaboration with agencies, innovation and an acknowledgement of advertiser needs, as well as the media owners target audience).

Best use of Audio

** NEW FOR 2017 **

Audio is becoming ever more important to advertisers. Radio listening is at near record levels, digital broadcasting, streaming and podcasting are booming and the latest developments in technology - from targeted dynamic audio through to voice interaction and voice search – are driving this channel forward at a pace. And the scale is huge. So, be it sound, voice, music or audio branding, the need for brands to have an audio strategy is gaining momentum and, at Media Week, we think it’s important to champion those brands and agencies who have capitalised on this consumer and media trend.

This new award recognises innovation, creativity, planning, use of data and consequent business results through having an effective and smart audio strategy. The judges will be looking for examples of where an advertiser, agency or media owner has creatively, intelligently used the medium and put ambitious use of audio at the heart of a campaign.

Best use of Content

Demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential.

Long-term media strategy

This category is to celebrate an agency’s longer-term contribution to a client’s brand or commercial success. Entrants must clearly demonstrate how insight, strategy, planning and activation have contributed to success over a minimum period of 2 years.

Media Innovation

This award recognises the clever use of new ideas in media that deliver something tangible for an advertiser such as a clever media insight, a new digital or social networking application, a buzz or viral marketing campaign, or a new piece of technology.

Media Creativity

This award will recognise the growing importance of creative thinking in agencies. Entries must go beyond evidence of great planning and buying, to the invention of ideas which address a business problem.

Small collaboration (budget under £250k)

This category recognise projects or campaigns that have only been made possible by the close collaboration of one or more media agencies and/or other relevant agencies, with one or more media owners.

Large collaboration (budget over £250k)

This category recognises projects or campaigns that have only been made possible by the close collaboration of one or more media agencies and/or other relevant agencies, with one or more media owners.

Trade Body Research

This award is designed to celebrate research by a media trade body that has provided credible and usable insights into how a particular medium and its advertising work. We are looking for research that is objective, has provided robust evidence and has genuinely filled knowledge gaps. Conclusions must be founded in a research methodology that stands up to scrutiny at the highest level.

*Please note you may enter more than one piece of research

Econometrics

Econometrics is often a part of successful Media Week Award entries – mainly as a tool of post campaign evaluation. We hope to bring the “backroom boy” of econometrics into the foreground with this specialist award. Judges will be looking for creative or original use of econometrics to guide a campaign towards a successful result.

Research Insight

The judges will be looking for a research study that uncovered an insight/s that guided a successful media campaign. The research study need not necessarily be an original research technique – we are looking for the discovery of insights from research – insights that unlocked commercial advantage.

Best Use of Data for Audience Buying

Data is the new currency of planning and buying, often described as being core to the businesses of media owners and agencies. Demonstrate how you have used data to enhance or replace traditional planning processes with a particular focus on the creation of custom segments for your client based on the use of 1,2,3rd party data and / or onboarding CRM data. We are looking for demonstration of how the new audience profiles were created and ultimately then executed across programmatic channels.

Please evidence the commercial impact of this new data driven strategy for your client on sales/leads/brand lift.

Rising Star - Media Owner

This category is open to candidates of 30 years or under working in agencies or media owners. Participants will be shortlisted by Media Week judges and invited to present in front of a panel of industry judges. The written entry must be no longer than 300 words and include - background, why they should win this award and their expectations for the future.

Rising Star – Agency

This category is open to candidates of 30 years or under working in agencies or media owners. Participants will be shortlisted by Media Week judges and invited to present in front of a panel of industry judges. The written entry must be no longer than 300 words and include - background, why they should win this award and their expectations for the future.

Grand Prix

The Grand Prix will be awarded to the category winner that, in the judges' opinion, stands out above all the rest. This category cannot be entered directly.