Shea Moisture’s Beauty Hack, a simple, at-home system that allows consumers to customize their own beauty blends for the face, body and hair. It is now available at Ulta stores and online at www.ulta.com. Consisting of three steps and an equal number of ingredients, the system starts with a scentless dry base that is combined with a pure oil and finished with a fragrance oil. A healthy ingredient from the kitchen or garden can be added to provide an extra nourishing boost. Follow recipes on SheaMoisture.com to create body scrubs, face masks, hair cleansers, moisturizers and more, or dream up your own concoctions.

Designed for all skin and hair types, the system starts with a fragrance-free base that is combined with a pure oil and finished with a fragrance oil. A healthy ingredient from the kitchen or garden, such as a banana, green tea or basil leaves, can be added to provide an extra nourishing boost.

“Recognizing and acknowledging different need states has been at the core of Shea Moisture’s innovation strategy since the beginning,” said Shea Moisture CEO Richelieu Dennis. “We listen to our community and develop new formulations based on individual needs. In doing so, we discovered that consumers want simplicity, transparency and a personalized approach – products that address their specific hair and skin types and concerns.”

For more on this brand, check out the April edition of Happi with an article here.

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