01 August 2011

Don’t Call Them Old (Is Old)

I saw this headline floating on my monitor, and clicked:

Don't call them oldBy Bruce Posten31 July 2011Many baby boomers are in their 60s but not ready to retire or seek services for senior citizens … many defiant baby boomers apparently prefer to believe in encores rather than final acts. For them, aging and retirement have become somewhat problematic in a variety of ways…

Looked familiar. At least the headline. I dug into my dusty ethereal drawers and found this from almost eight years ago:

Don't call them oldby Jean Starr14 December 2003No old standardsChuck Nyren is a leading creative consultant, copywriter, and columnist, who focuses on baby boomer demography, sociology and culture."Not wanting to get/be/look older isn't anything new. However, baby boomers will do it a bit differently," he said. "Looking and being healthy will be more important than toupees and botox. While botox and the like are getting a lot of press, I'm guessing only a small percentage of people are using stuff like that. Being able to ride a bike, play tennis and garden will be more important than looking good and feeling (bad)."

Chuck Nyren

Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, Canada, and The United States.A longer version.