Likelihood to Recommend

Marketo

If you're a growing company and starting to want to do some more sophisticated flows and processes, then Marketo is for you. Marketo obviously can do email marketing, but it is so much more than that. If you're a smaller company that just wants to send an email then there are other platforms that may be more suitable. However, if you've gotten to the point that you want to do more advanced marketing across web personalization, lead scoring, email nurture and tracking attribution then Marketo is the way to go.

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Marketo

7.8

Customizability

Marketo

7.9

Integration with Salesforce.com

Marketo

9.0

Integration with Microsoft Dynamics CRM

Marketo

7.6

Integration with SugarCRM

Marketo

6.9

Pros

Email nurture - the ability to build specific awareness/engagement streams and managing where people sit through transition rules means you can take your leads on a journey, providing the right content at the right time.

Segmentation - the ability to segment your database depending on whatever criteria you like means that you can quickly build the desired audience for a specific campaign. Segments are also updated in real time.

Alternatives Considered

Marketo's ability to have multiple brands/business units within a company in a single instance with the respective governance from users-roles and permissions, independent databases, independent content but with the facility of creating templates from headquarters to be shared through the multiple subsidiaries maintaining at the same time quality of the database is a no-brainer v.s. multiple instances out of control :)

Scalability

Marketo7.3

Based on 7 answers

As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.