BMW and Frieze Sounds at the Frieze New York 2016 event: what should you know

BMW and Frieze Sounds at the Frieze New York 2016 event: what should you know

Posted by Georgi Boychev on 03 May 2016, 03:36 PM

As part of the Frieze New York International art fair for the fifth consecutive year, BMW Group proudly presented Fieze Sounds: the experimental sound installation program, available for BMW 7 Series VIP shuttle and the BMW 7 Series lounge. BMW will also host two art and design talks at the Soho House, as part of the scheduled events. Frieze New York will be held on Manhattan's Randall's Island from May 5 to 8, 2016.

Presented by Cecilia Alemani, Frieze Sounds expands the fair's artistic nature by activating visitors' experience by sounds. This year's program includes three specially commissioned audio works by artist Giorgio Andreotta Calò in collaboration with MADRIEMA, GCC and Liz Magic Laser. Furthermore, visitors will also have the chance to see how the whole system sounds inside Frieze's Reading Room, as well as in the BMW 7 Series lounge itself.

Illustrator Nicholas Blechman will also be part of the event and will speak with Rob Giampietro, the current Creative Lead for Google Design NY, for the graphic design in the digital age. Furthermore, on May 7th, BMW will host a conversation between Sir Russell Coutts, CEO of the America's Cup Event Authority, and Laurenz Schaffer, President of Designworks about the how the design can affect the overall performance of a given vehicle.

BNW Group has been partner of Frieze London since 2004 and back in 2012 the partnership was extended in order to include Frieze New York.