Movado urges customers not to let numbers define them

Movado has unveiled its Autumn advertising campaign will be built around the slogan “Don’t Let Numbers Define You”, a pitch the company says embraces individuality and celebrates Movado’s iconic Museum dial.

The campaign highlights the brand’s long-standing dedication to supporting cultural and visual arts that has included collaborations with artists including Andy Warhol in 1987.

It is also a wry joke on the fact that Movado Museum watches famously have no numbers on their dials.

“We feel that our consumers are independent thinking individuals that have a unique point of view and a real appreciation for modern design. Movado is not ordinary but a rule-breaker, a timepiece that is truly an art form. The campaign speaks to this spirit and to the brand’s passion for the arts,” she adds.