A dealer struggles to a tell a couple the price of a Golf because he knows when he tells them they’re going to spit their tea at him.

Philosophy

DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.