SCOTTONELLE

#Scottex

# Branding

# Packaging

# Design

Kimberly Clark Italia

SCOTTONELLE

In 2009 ARCS restyled the entire Scottonelle range. The goal was to positively refresh the brand in order to confirm its premium status in the market. It was also important to mantain the brand's main colours while modernising its identity.

Gold and a deep and bright blue are first used for a product of this category.