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The Ellis Hotel (previously The Winecoff) is best known for a fire that occurred there on December 7, 1946, in which 119 people died. It remains the deadliest hotel fire in U.S. history,[4] and prompted many changes in building codes. Guests at the hotel that night included teenagers attending a Hi-Y and Tri-Hi-Y Youth-in-Government conference (Youth Assembly) sponsored by the State YMCA of Georgia, Christmas shoppers, and people in town to see Song of the South. Arnold Hardy, a 24-year-old graduate student at Georgia Tech, became the first amateur to win a Pulitzer Prize in photography for his snapshot of a woman in mid-air after jumping from the 11th floor of the hotel during the fire.[5] The jumper, who survived, Daisy B. McCumber, was born October 9, 1905 and died in Florida on August 12, 1992 at the age of 86. From her jump she sustained a broken back, pelvis and both legs. Over a ten-year period of time she underwent seven surgeries and lost a leg. Under these circumstances, she still worked until her retirement.

In April 1951, the hotel reopened as the Peachtree Hotel on Peachtree, and was now equipped with both fire alarms and automated sprinkler systems. In 1967, it was donated to the Georgia Baptist Convention for housing the elderly, and then repeatedly sold to a series of potential developers.

The gutted lobby served as a souvenir shop during the 1996 Olympics.

After over two decades of vacancy, a $23 million renovation project began in April 2006. The project restored the building into a boutique luxury hotel, called the Ellis Hotel after the street that runs along the north side of the building. It was reopened on October 1, 2007.