How I Help

You can’t reach a new destination without changing direction. And you can’t change direction without changing your approach. But how can you be sure which element of your approach needs to change? And how should it change?

I work with businesses to identify their goals and then build the best marketing strategy for achieving that goal. Out of the strategy comes the marketing plan, the campaigns and the tactics.

Businesses benefit from the new perspective I bring, looking at where they are now, where they want to be and what will get them there. The marketing road map identifies the activities, channels and customers that are necessary to reach the goal. And – just as importantly – which ones won’t.

Whether you want a strategic overhaul, a tactical plan or advice on a specific marketing issue, I can help.

Areas of Expertise

Marketing extends across all areas of a business’ activity and I have experience across multiple channels and disciplines:

New product launches
Identifying where, when, how and to whom to launch a new brand or business. Ensuring all channels are utilised to greatest effect and the customer reaction is “wow”.

Rebrands
From minor tweaks to major overhauls, I have experience of changing the direction of a brand and steering it into a new customer arena.

Events
Events are a significant drain on resource and budget but can be a prime route to market, so it’s important to make your attendance effective. From the pre-event marketing, to the show itself and then the post-show follow up, I work with you to achieve an effective ROI.

Acquisition
New customers are the lifeblood of any business, so knowing where to find them and how to target them is crucial. I have extensive experience of devising multi-channel campaigns to talk to new audiences, reviewing current activity to improve response rates and measuring activity to understand where the acquisition budget should be spent.

Retention
Once you’ve won new customers, you need to work to retain them. They bring repeat business and will be advocates of your brand, spreading the word and generating further interest. Retention marketing is often overlooked but always worthwhile and merits a standalone strategy.

Loyalty Schemes
A key part of a retention strategy, loyalty schemes work to retain customers and set you apart from your competitors. They don’t have to be complicated schemes, but they must be appealing to the consumer. Partnerships, offers and motivators are the key to success.

Partnership Marketing
Sharing your customers with another business can generate significant returns - when done with appropriate partners and in the right way. I have the contacts and the ability to broker partnerships, negotiate the deal and deliver an effective partnership strategy.