Abstract

Antioxidants are found in a diversity of consumer packaged goods - from fruit
juices to deodorant - but reflect a metatrend whereby the link between dietary
supplements and actual diets is becoming ever stronger. American consumers
not only approach foods and beverages from a nutritional supplementation
perspective, but also have come to regard health and beauty products as
extensions of the foods they eat and the nutritional supplements they take.
What has emerged is a continuum of nutrient-positioned products extending from
whole foods into fortified/functional foods and through to nutritional
supplements and personal care products.

For this reason, Packaged Facts' Antioxidants Products in the U.S.: Foods,
Beverages, Supplements, and Personal Care sees tremendous growth potential for
antioxidant product marketers over the next ten years. Several drivers are
fueling this market, including consumers living longer than ever before, the
uncertain state of the healthcare system and of environmental protection, and
increased demands for vitality in a highly competitive job market. Moreover,
marketers and media of all stripes continue to educate consumers about the
anti-aging and immunity-boosting qualities of antioxidants - making
antioxidants a household word and helping to counteract barriers raised by the
complexity of the antioxidant health message, the lack of standards, and
somewhat stringent FDA guidance on nutrient content claims for antioxidant
foods and beverages.

Report Methodology

This Packaged Facts report examines the U.S. marketplace for antioxidant
consumer packaged products. While boundaries in this market are difficult to
draw, this report focuses on high-antioxidant or antioxidant-featuring food,
beverage, supplement, and personal care products (including cosmetics).
Antioxidants Products in the U.S is based on information gathered from
primary, secondary, and syndicated sources. Primary research involved on-site
study of how antioxidant products are sold through retail stores and marketed
across various platforms, consultation with industry sources, and a Packaged
Facts online consumer survey conducted in February-March 2012. Secondary
research involved the evaluation and comparison of data and information found
in financial, trade, government, and other sources, as well as company media.
Syndicated retail sales-tracking data from SymphonyIRI and national consumer
survey data from Experian Simmons are factored in to provide topline market
sales estimates and projections.

The Bottom Line: What Your Company Really Gets ...

Antioxidants Products in the U.S.: Foods, Beverages, Supplements, and Personal
Care paints the big picture of the antioxidant products market for
manufacturers, marketers, retailers, and industry analysts. Most importantly,
the report anchors antioxidant product potential in broader consumer packaged
goods market and societal contexts, as well as in the rapidly transforming
bricks-and-mortar and Internet retail scene. This perspective is supported by
data presented in clearly organized tables and charts.

If your company is an established player in the antioxidant products market,
this report will help keep your perspective up-to-date and make your product
and marketing plans progressive. If your company is newly targeting the
consumer of antioxidant products, this report helps provide a launching pad
for successful ventures.