Business

A cross-sectional test of the effect and conceptualization of service value

Article Abstract:

A study of service value as a function of consumer decision in acquiring the services validated the assumption that service value figures prominently in the decision to acquire the service. Results show that consumers tended to treat the decision as an additive process of integrating derived benefits and cost factors. This service value has deep implications in the business reengineering philosophy since better effects of reorganizations could be derived from value reforms than process reforms.

The importance of brand cues in intangible service industries: an application to investment services

Article Abstract:

A study examining the importance of branding for services based on varying degree of tangibility is presented. For the purpose of the study, branding of services related to mutual funds, hotels, and computers industries is compared.