What’s Up with Attribution & Analytics?

After attending the “Prove it! Attribution & Analytics” event hosted by the San Francisco Bay Area Innovation Group, I compiled my key takeaways and themes from the session. The panel included marketing leaders and agency folks, and the main topics were:

From media mix modeling to multi-touch attribution, there are unlimited solutions – how do they work together?

Explore whether there is a silver bullet or combination of solutions that marketers can use to best address this messy situation

At Belardi/Ostroy, we are relentlessly focused on understanding the latest trends across topics. Here are the key takeaways and themes from the event:

“Analytics is similar to religion;” once you pick a type, you have to have faith and stick with it.

Be wary of “overselling” attribution and analytics as they exist today; they are still very much a vision. We do not yet have the capability to interpret all the data available to us.