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Honored to have been recognized by Kitcast!blog as one of the 10 creative real estate ads they loved in 2018!

Check out our honorable mention and some other favorites below!

Real estate has always been a market with great advertising opportunities – companies often get highly creative to win over hearts and wallets of the customers. As the end product is very visual, marketers have a set of unlimited possibilities to present their properties in the best way possible. 2018 has seen some of the coolest and most original campaigns in the real estate world, here are our 10 favorite real estate ads.

The Boutique Real Estate Group listings

Listings are at the core of the real estate advertising. Sometimes, though, the quantity doesn’t equal quality. This Orange County-based real estate firm crafts visually spectacular videos and shows the right way of doing listing videos doing real estate ads that work. Their shorts are filled with gorgeous scenery, flawless camera work, great storytelling, and crazy rhythm.

Douglas Elliman – Show and Tell

Inspired by the “Questions” YouTube series of Vogue, Show and Tell follows the same concept but very cleverly applies it to the real estate industry. If Vogue follows celebrities around asking questions about themselves, Douglas Elliman uses the format to showcase their agents and properties in a visual, non-intrusive and lively manner. A brilliant idea and an amazing execution that works as both real estate Facebook ads and a YouTube video.

Corcoran – Be Home campaign

One of the most vivid players on US real estate market Corcoran chose a simple message behind their latest campaign. It is centered around the phrase “Be home” which radiates good vibes and makes you feel the coziness instantly. There are several videos that follow this concept showing the clearest and the most uncomplicated ways of broadcasting the warm notion of “homely feeling” to the viewers. Definitely a campaign to learn from.

Sotheby’s International Realty – LIVE series

Sometimes you have to give the client all the talking to convey and amplify your brand’s message. That’s exactly what Sotheby’s International Realty did in their LIVE YouTube series. The real estate powerhouse produced a set of shorts featuring real people and real houses. We believe in the power of honest marketing and this campaign hits all the right notes being one of the most truly catchy real estate ads.

Berkshire Hathaway HomeServices – #Goodtoask campaign

Storytelling is essential for a successful marketing campaign. Berkshire Hathaway HomeServices mastered the craft of making a trustworthy story in their ads, a story that resonates and touches the hearts and minds of the viewers. For their latest #goodtoask campaign they opted for an interesting format: a client answers the questions from a real estate agent. Combine that with a dramatic narrative and a great soundtrack and you have one of the most emotionally powerful and best real estate ads of 2018.

Tim Smith Group – Teach Me How To Duffy

How many real estate firms that became a part of pop culture you know? Well, here’s one that made a sensation on YouTube in October 2018. “Teach me how to Duffy” video by Tim Smith Group from Orange County, California is a perfect example of how you can use trends to showcase your company, your culture and ultimately become a cultural happening in your own right. The video features Mr. Swag and Smoove da General of Cali Swag District that hailed the original “Teach Me How To Dougie” back in 2010 as well as a trio of influencers that add a modern flair to a hit. Did we mention that Tim Smith himself makes a cameo rapping about the property? Pure YouTube gold.

📺 Super exciting day for us over here at The Boutique Real Estate Group as our TV Premier of House Hunters on HGTV aired nationwide. Tune in and watch as we tour a few homes in Yorba Linda, CA with our amazingly talented buyers Wesley & Hannah Newburg. Special thanks to everyone involved in the production of this fun show.

I have been spending a ton of time on Instagram, watching videos, tutorials and just “stage 5 stalking” some super creative accounts! Insta is NOT going away and I really feel like we need to master this ever-changing platform to be successful in 2018 and beyond.

Here are a few Insta Tips to keep in mind for 2018:

1. #Hashtags 📲 They are not going away. Posts with more than 11 hashtags do better than posts with less than 11. Instagram allows 30 hashtags per post. We think posting the hashtags in the first comment is the best & most aesthetic place to put them and not in the post description.

2. Post daily to your feed and use 10-20 stories/day. This should keep you in the newsfeed and the story feed all day long.

7. A few cool apps to help you manage your page include VSCO (great filtering app), PLANN (great for watching analytics and keep up with hashtags & best times to post) and Photoshop Fix (for sizing and filtering your photos).

8. Stories, stories, stories…Instagram has added GIF’s, new fonts, filters, backgrounds and the ability to resize your photos. Its a ton of fun and a great way to learn & master the app and stay engaged.

9. Words matter. Be creative. Have a theme. And be consistent with Insta. Its a much more intimate platform and deserves your attention. Long caption? Short caption? Whatever you decide let it be you!

10. Who is stalking your account? Shoot me an email and I will show you who!! 😜

Why sit home because you don’t want to spend any money? Here are five free things you can do this week.

SUNDAY, SEPT. 24

Enjoy a concert at the Newport Beach Public Library’s Fall series of Sunday Musicales with a free 3 p.m. performance by Four Hands One Piano, a piano duo of Lucy Nargizyan and Marina Grozdanovi, in the Central Library Friends Room, 1000 Avocado Avenue, Newport Beach. Learn more:949-717-3800 , ext 2 or newportbeachlibrary.org.

THURSDAY, SEPT. 28

Take in the Wacky Magic Show at the Yorba Linda Public Library, 6:30 p.m. to 7:15 p.m. in the community room. Presented by David Skale. Location: 18181 Imperial Hwy. Yorba Linda. Learn more: Ylpl.net.

FRIDAY, SEPT. 29

See “Beauty and the Beast” (the live-action 2017 version) at Seal Beach Movies in the Park. Movies start at sunset, at Eisenhower Park next to the pier. Bring your chair and blanket. Learn more: moviesintheparksb.com

SATURDAY, SEPT. 30

Take a free nature walk with a bird talk, led by naturalist docents at the Bolsa Chica Ecological Reserve. Thousands of birds make Bolsa Chica their home year-round and also when they’re on migration. The walk takes place the last Saturday of each month at 9 a.m. Meet at the south parking lot, across PCH from the entrance to Bolsa Chica State Beach. Get there early and carpool because the parking lot is small. Learn more: amigosdebolsachica.org

The Boutique Real Estate Group had an amazing night at their new state of the art real estate office in the La Floresta Shopping Center in Brea last night. Over 100 people attended the ☀️Summer Soiree Pop-Up Shop🍹 event sponsored by The Boutique and hosting multiple local vendors. Included was HauteShopCo, R&F Skin Care Specialist Lisa Qsar, Twig & Stone Succulents by Kelly O’Campo, Braid Bar by Studio A Amy Batlowski and local real estate agents Raj Qsar & Christina Boladian with The Boutique Real Estate Group. Please be on the look out for more events from The Boutique Real Estate Group and our local friends.

Nothing quite defines the American dream like homeownership, and that’s true for homes of all shapes and sizes. For those of you who want to really invest in your abode, the luxury market might be for you. Luxury homes are currently defined as homes with a multi-million dollar price tag. Though that qualification does not always need to be met if the home is possessed of certain features such as location, amenities, etc. Luxury homes are always homes that are unique and original, and they include amenities such as a Home Theater, private elevators and car lifts, cutting edge technology and more.

What is especially important in the luxury market is the ability to adjust the home to a particular homeowner’s individual needs. There’s a big difference between what’s considered luxury in Los Angeles and in Houston,
and the market responds to that. Many luxury homes are focused on security, with gated entrances, motion detectors, and secure buildings to make homeowners feel safe and secure, as well as grant peace of mind. Aside from practicalities, there are a few standard features that most luxury home buyers look for.

Firstly, location. As with any real estate purchase, location is perhaps the most important consideration. Most luxury homes abide in gated communities or closed buildings, in what are considered elite neighborhoods. Luxury apartment buildings are equipped with incredible views, a full time staff, and concierge service. Luxury homes are equipped with private locations, stunning vistas, and plenty of room to grow.

Depending on where the home is located, outside can be just as important as inside, with decks and pools playing a big part of a luxury lifestyle. Californians are more likely to be drawn to a house with a pool, while New York residents and other city dwellers are more interested in a room with a view.

Quality is also key. Luxury homeowners want quality in everything, from the floors to the walls. Many choose exotic or imported woods and tiles to finish with, and that alone can bump up a price tag. In the kitchen especially, custom cabinetry is a must, and homeowners want the install to be perfect.

Another amenity that appeals to most luxury buyers is a Home Theater. These rooms often come equipped with a large screen, custom lighting and sound, a mini-kitchen or refrigerator, and often a popcorn maker, to lend that movie atmosphere to your home.

Homeowners are also beginning to embrace an entire wet room instead of a simple shower or bathtub. Many of these rooms have multiple shower heads, as well as a place for seating and luxurious flooring. They are considered one of the most popular luxury features, for the relaxation value alone.

Open floor plans are also a must, just like in the suburban real estate market. However, luxury homes often have extremely high ceilings of twenty feet or more, along with the use of counters or cabinetry to separate the living and eating areas. The floor plans are fully customized as well.

Wine cellars are also becoming a more usable space, with room for entertaining and serving guests directly in the cellar itself. This use of smaller space is creative and whimsical, and allows hosts and their guests to be more focused on the current conversation then perhaps they would be in the rest of the home.

There’s also a focus on technology in the home, especially in the kitchen, where smart appliances are quickly gaining popularity. Many homes can be fully synced to a mobile device, like your ipad, that you can use to control everything.

So what’s most important in a luxury home? Real estate always focuses on location first, but after that, most of the requirements are left to homeowner’s individual taste. With the luxury market expanding as it is today, there are no shortages of opportunities to fully customize a home and make it yours. It’s said that “A man’s home is his palace”, and the luxury market provides the chance to make that statement very true indeed.

114 Winslow Ln is a Gorgeous Home in The Heart of Orange County in Prestigious Northwood Pointe in Irvine. This Lanes End Cottage Home Boasts Approximately 1,340 square feet of Living Space with 3 Bedrooms & 2.5 Baths. This Floor Plan Includes A Gourmet Kitchen with Breakfast Bar, Plenty of Storage and Built-In Desk. The Open Concept Space is Anchored by The Living Room with Fireplace & French Doors That Lead to the Courtyard. Beautiful Imported Spanish Tile Floors Downstairs & Upgraded Custom Carpet Upstairs. Tall Ceilings & Great Natural Light Beem Through This Home. Opulent Master Bedroom with Walk In Closet and Master Bath with Dual Vanities and Stand-Up Shower. Great Outdoor Space On Both Sides of this Home Allow For Wonderful Family Gatherings and Do Not Miss The Outdoor Spa. Fabulous Association Pool, Tennis Courts, Basketball Courts, BBQ’s, Parks & Trails. Minutes away from Canyon View Elementary School, Sierra Vista Middle School, Northwood High School, The Irvine Spectrum, Shopping, Dining and Easy Freeway Access.