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NECESSITIES OF SEARCH: CRAWLING

Search, it’s the tactical way to get people to see your website, your blog. If you missed the first entry about Keywords, you can catch up on the first entry on the necessities of search by clicking here.

The second element that you have to understand about search is crawling. It’s getting into technical terminology. However, understanding its fundamentals allows you to understand how crawling works, as well as why you have to factor crawl into your search. Regardless of whether your search is organic or paid, crawl will play a factor in how people find your content via internet search engines such as Google, Bing, or Yahoo, the three most popular search engines in their respective order of popularity.

What is crawl when it comes to search? It’s when software scours the internet for information, literally crawling through websites for information. The higher quality the content is on your website, the more likely the crawl process will discover keywords and phrases you place on your website and content.

The crawling returns to search engine databases, creating an indexed library. However, splattering your page with a single term too many times won’t yield the results you may think. Quantity doesn’t equal to strong crawl and indexing. As stated by Google on their search help page, “When you search for “dogs” you don’t want a page with the word “dogs” on it hundreds of times. You probably want pictures, videos or a list of breeds. Google’s indexing systems note many different aspects of pages, such as when they were published, whether they contain pictures and videos, and much more.”

How do you create strong content to increase your crawling and indexing through search engines? Create new content, vary how that content is provided via text, images, videos and more. Make sure keywords are included that are relevant to terms that crawlers will discover. But more importantly, makes sure the key phrases, images and videos you post are items that are relevant to your brand and platform. That way crawlers find your content for the right reasons.