China Leisure Time Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Leisure Time market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this Report

Definition of four types of social media users based on their
posting frequency:

Heavy users: posting at least once per day and 4-6 times per
week

Regular users: posting 1-3 times per week

Light users: posting 1-3 times per month

Inactive users: posting once every 3 months and once every 6
months or less.

What you need to know

Generally, consumers keep a good balance between work
and leisure and are pleased with their recreational activities.
Nonetheless, they do want to explore multiple functions relating
to leisure products and services. Brands that advocate ‘lifestyle’
are on trend, driven by consumers’ desire to explore the unknown,
uniqueness and humour and to share this on social media.

This Report begins by illustrating consumers’ overall attitudes
towards leisure activities from satisfaction level, roles and
expenses and then explores where they obtain the inspiration
for activities as well as what kind of events are preferred by
consumers. Next, we dive into the activities they participate in
during holidays and the motivations that drive them to share their
personal life online.

Expert analysis from a specialist in the field

Written by Scarlett Zhao , a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers nowadays pay attention to personal feelings and try to strike a work-life balance. They place emphasis on sensory and immersive experiences and explore multiple meanings through leisure products and services. Brands should provide opportunities for consumers to express their personalities even publicise their beliefs within brand contexts. What can be shared on social media and wow their social circle will serve as an extra bonus.Scarlett Zhao Leisure Analyst

What's included

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Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.

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