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NEW YORK (FORTUNE Small Business) - James Riseborough is 6-foot-8, and, as if that weren't enough to get him noticed, he drives what looks like a giant turtle.

Why? Riseborough, 41, owns Turtle Transit, which brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles.

Monster.com was the company's first customer, in 2001, and once its Land Rover-based Monsters hit the road, Turtle Transit, based in Lancaster, Mass., took off.

To promote Puffs tissues last year, Riseborough's staff of 11 created a fleet of "noseways" - Segway scooters with fiberglass noses.

For Dunkin' Donuts, Turtle Transit turned the cab of a truck into an 11-foot-high cup of coffee. (The truck bed was, of course, a box of doughnuts.)

Turtle's latest creations to hit the streets -- a Ford F150 truck and Fusion sedan -- will cruise around the country to promote NASCAR. Both will be dressed up to resemble NASCAR racing vehicles and they will have video games, computers and satellite TV monitors inside.