First thing to note: Dave is not for the faint of heart, or at least the faint of ears. His language is bluer than an ocean.

Second thing to note: Dave is entertaining. He tells it like it is, but he does so in a way that is accessible and enjoyable. Essentially, he tells a story, and lets the listener/viewer figure out how it applies to their individual situation.

So when Dave McClure says, “connect emotionally around a problem,” it’s probably wise that you listen up.