Kentucky Gov. Steve Beshear will be in town on Thursday morning for a groundbreaking ceremony at L'Oreal USA's $42 million expansion in Kenton County.

The Business Courier reported earlier Wednesday that Beshear would be in the region for a groundbreaking ceremony. Sources said it would be for the proposed L’Oreal USA expansion in Kenton County the Business Courier reported in June. The $42 million project would create more than 200 new jobs. It will incorporate an industrial building on New Buffington Road that’s adjacent to L’Oreal’s existing manufacturing plant.

Wednesday afternoon, a release from Northern Kentucky Tri-ED confirmed the groundbreaking will be for the L'Oreal expansion, located at 7080 New Buffington Road. The event is scheduled to start Thursday at 9:45 a.m.

Paris-based L’Oreal Group is the world’s largest marketer of cosmetics and beauty products and a major competitor of Cincinnati-based Procter & Gamble Co. L’Oreal brands include L’Oreal Paris, Lancome, Maybelline, Garnier, Redken and Biotherm.

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