Whether imaging a residential community, urban high-rise or an entirely new town, our marketing insight, creativity and in-depth understanding of the development process drive value.

Selected community projects

3 Creek Ranch, Jackson Hole, Wyoming

Azzurra, Marina del Rey, California

Candelas, Arvada, Colorado

Castiglion del Bosco, Montalcino, Italy

Dorado Beach, Puerto Rico

Four Seasons Private Residences, Los Angeles, California

Four Seasons Resort Costa Rica at Peninsula Papagayo, Costa Rica

Four Seasons Resort Hualalai, Kohala Coast, Hawaii

Granite Park Place, Pasadena, California

Island of Lanai, Hawaii

Kohanaiki, Big Island, Hawaii

McCaffrey Homes, San Joaquin Valley, California

Panama Pacifico, Panama City, Panama

Potomac Shores, Potomac Shores, Virginia

St. Petersburg Club, St. Petersburg, Russia

Tejon Ranch, Lebec, California

The Reserve at Oak Valley, Gangwon, South Korea

Tuxedo Farms, Hudson Valley, New York

Vail Resorts, Vail, Colorado

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Hospitality/Tourism

Travelers have a multitude of resort options. A strong brand is critical.

Our depth of expertise across the full spectrum of luxury and full-service hotels and resorts puts properties in the spotlight, enabling owners to enhance revenue performance.

Selected Hospitality/Tourism projects

Calistoga Ranch, Napa Valley, California

Montage Deer Valley, Park City, Utah

The Island Hotel, Newport Beach, California

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Retail/Entertainment

Our work for lifestyle centers stimulates staying, playing and retail spending.

The right tenant mix, exciting events and an engaging atmosphere that invites gathering—we understand the factors that contribute to a successful retail and entertainment destination.

Selected Retail/Entertainment projects

Hoakalei Resort, Oahu, Hawaii

Runway, Playa Vista, California

The District At Tustin Legacy, Tustin, California

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Corporate

InterCom’s proven discipline of positioning translates to the business sector.

Our branding efforts for retail products and business organizations have successfully tapped into market trends and resonated with the values of target audiences.

Selected Corporate projects

EDSA, Fort Lauderdale, Florida

Lifescapes International, Newport Beach, California

ULI Foundation, Washington, D.C.

ValleyCrest, Calabasas, California

What We Do

Real estate is a highly complex luxury good. If it’s not branded and packaged effectively, millions might be left on the table. Doing it right isn’t achieved with compelling words and inspired imagery alone. It takes understanding. The depth of understanding we’ve amassed over the last 30+ years as a trusted marketing consultancy that knows how to successfully partner with all project stakeholders.

Your real estate marketing partner should be able to check off the following boxes. If they can’t, you owe it to yourself—and your project—to engage InterCom® to drive maximum value for your investment.

InterCom® is a full-service brand consulting company with 30 years of experience in the leisure and lifestyle industries, specializing in real estate, resort, recreation and retail on a global basis. Since 1984, our Imaging Places® branding expertise has been instrumental in putting some of the world’s most desirable destinations on the map for discriminating buyers.

Tap on each of the categories below to learn more about how we are unique among marketing partners in making this possible.

WE KNOWTHE DEVELOPMENTPROCESS

WE KNOW THE DEVELOPMENT PROCESS

Successful branding should begin early on and coincide with the development process, which—as you know—is a complicated interplay of landowners, development partners, planners, architects and municipalities. Our insight of the issues, obstacles and opportunities helps us create enduring real estate brands.

WE UNDERSTANDBUYERS, ATTITUDES& CULTURES

WE UNDERSTAND BUYERS, ATTITUDES & CULTURES

The best way to know the high-end market is to be the market. We routinely travel the globe (for both business and pleasure) to immerse ourselves in cultures and experiences, to grasp the ever-changing DNA of the marketplace, and to fully understand the motives of today’s ultra-high-net-worth buyers.

WE CREATETHE BIG IDEA

WE CREATE THE BIG IDEA

Every real estate project has that one unique thing that makes it great. The key is identifying it, and then making it the centerpiece of an engaging, differentiating brand story that resonates with prospective buyers. We do this on a regular basis for some of the world’s leading real estate investors.

WE DELIVERSALES SUCCESS

WE DELIVER SALES SUCCESS

What’s the true measure of a great real estate marketing partner? Look at the firm’s clients. Are their projects selling? InterCom® has moved the sales needle significantly. Since 1984, we’ve helped our clients sell $10 billion in real estate assets worldwide.

We know our way around the planet. In addition to Mainland USA and Hawaii projects, our client list extends to Italy, Morocco, Russia, Dubai, Korea, Mexico, Central America, the Caribbean, Indonesia and Brazil.

30 YEARSOF IMAGING PLACES

Re-inventing islands. Envisioning new trends in urban. Uncovering the next great place via an innovative mobile app. It’s just another day at InterCom®.

The Work

Our creative is an expression of our passion for bringing stories to life. Each branding program blends poignant words and powerful images into unique communications that satisfy, enrich
and even transform people’s lives.

Clients

Since 1984, InterCom® has gone from a boutique real estate consulting firm with a local client base to a global branding and positioning authority. Our select client list, past and present, reads like a who’s-who of top real estate investors, developers and projects across the globe. View our client list (pdf).

People

Partner with us and you get the specialized skills of staff members and consultants in the planning, media, creative, relationship marketing, consumer psychographics, interactive and design production services...

Toni Alexander

President & Creative Director

Whether Toni’s immersed in the cultural treasures of Korea, exploring the new mindset of wealthy Russians or repositioning communities right here in California, she is a branding mastermind whose insight is matched only by her energy.

A former ULI Trustee and one of the first woman governors of the 32,000-member Urban Land Institute organization, Toni has been a member of the ULI International Awards of Excellence jury, Chairman of the Community Development Council and has successfully initiated and chaired the Silver and Red flights of ULI’s Recreation Council. She is a member of the ULI Foundation Board of Directors, a contributing source for articles in ULI’s Urban Land magazine and a speaker on many ULI panels. Toni serves on a variety of committees within ULI, including the Policy and Practice Committee and the Program Committee.

Toni is a graduate of the University of California at Irvine and holds a Bachelor of Arts degree from the School of Fine Arts. She attended graduate school at the prestigious UCLA School of Theater, Film and Television. Toni is active in a variety of community and professional organizations and serves as a marketing advisor to the private golf clubs she belongs to in California and Hawaii.

Latest

The InterCom® team is always on the go (quite literally) in its globe-trotting pursuits of Imaging Places. We invite you to stay in the loop with all that’s happening, whether it’s a new account we just inked, a new award we just won, or a new brand campaign we just launched.

Best master-planned community for 2018

When InterCom partnered with the developers of the 2,000-acre Riverstone, the vision was to transform a swath of Madera County agricultural land into California’s next great place. 2018’s Best Master-Planned Community of the Year award from the NAHB recognizes that success. And sales running at 30 homes per month doesn’t hurt either.

Creative awards are great, but the true measure of our work is how it moves the needle. From luxury resorts and urban high-rises, to master-planned communities and retail centers, we’ve helped our clients sell $15 billion in real estate assets. Want a multi-billion-dollar marketing partner?

It’s been part of Intercom’s DNA since the start – we’ve always been story tellers, and creating compelling content that resonates with potential visitors and buyers is an essential part of that mission. Need a story created?

Our work is a story in and of itself, which is why we published 30 Years of Imaging Places®. The retrospective illustrates our artful merging of imagery and prose into brand narratives that resonate. Need to put a destination on the map?

It takes a team to produce our work, and our client films are no exception. This video offers a behind-the-scenes (and behind-the-camera) glimpse at the logistics and creative focus it takes to make a photo and video shoot a success.

Our films represent an increasingly vital part of the creative work we do for our clients. Whether it’s a longer piece to evoke the residential lifestyle experience on a website, a short vignette for distribution via social media, or a brief documentary clip featuring a satisfied buyer—InterCom does it all. Here’s a taste of some recent work.

Do you know the true measure of a real estate marketing partner? Just look at the sales success of its clients. It’s been off the charts of late for the clients of InterCom, a testament to the agency’s strategic know-how and creative capability.

The ultimate goal of every piece of communication from InterCom is to drive real estate sales, and that has certainly been the case recently for a number of the agency’s clients. Over the past 30 years, the agency has driven a staggering $10 billion in real estate sales.

Peninsula Papagayo, Costa Rica’s 1,400-acre premier master-planned development, was recently purchased by an affiliate of Gencom, a leading U.S.-based international luxury hospitality and residential real estate investment and development firm.

InterCommunications® was awarded one Gold Award and two Silver Awards at The Nationals℠—the prestigious National Sales and Marketing Awards sponsored by the National Association of Home Builders (NAHB).

Before a crowd of 5,000, InterCom® President and Creative Director Toni Alexander gave the Commencement Speaker at the 2016 UC Irvine graduation ceremony for the School of Education, the School of Physical Sciences and the Claire Trevor School of the Arts on June 11, 2016. Toni shared her ten-point prescription for being “a creative” and challenged the Class of 2016 to find ways to “seize creativity in the everyday.”

InterCommunications®’ client Riverstone, an up-and- coming master-planned community, was recognized with a Gold Award at the prestigious National Sales and Marketing Awards sponsored by the National Association of Home Builders (NAHB - The Nationals℠).

InterCommunicationsInc® was awarded a Gold Award at the prestigious National Sales and Marketing Awards sponsored by the National Association of Home Builders (NAHB - The Nationals℠). InterCom®’s winning entry in Best Web Banners/Rich Media Advertising was created for Candelas, a new master-planned community near Denver, Colorado.

InterCommunicationsInc® has been engaged to re-imagine the resort community of Punta Mita located along the Riviera Nayarit, Mexico and has also been retained by Los Angeles developer Urban Commons LLC to conceive the brand and development vision for the new Queen Mary entertainment zone in Long Beach, California.

Newport Beach, CA – When Modern Luxury magazine wanted to learn more about the real estate brand visioning process, they came to Toni Alexander. In this brief story, Toni highlights the content marketing and storytelling strategy that InterCommunications® used in helping to shape the brand message for Neverland Ranch.

Newport Beach, CA – InterCommunications® was awarded two Gold Awards at The Nationals℠—the prestigious National Sales and Marketing Awards sponsored by the National Association of Home Builders (NAHB). Winners were announced on January 20th at The Nationals Gala in Las Vegas.

Newport Beach, CA – When Hilton Orlando Bonnet Creek decided to spend millions to revamp their lobby bar and create a distinctive atmosphere, they set out to find a creative partner to brand the new lounge experience in a way that would resonate with a diverse group of hotel guests, including families and meeting attendees.

Employing outdoor advertising for a commercial real estate project is a contrarian notion. But contrarian thinking and unexpected ideas are what InterCom’s all about. Read in this recent GlobeSt.com article how the agency is venturing into marketing’s never-before-seen for elevon, the highly anticipated creative office campus coming to El Segundo, California.

InterCommunications® has spent the past 30 years traveling throughout 25 countries across five continents to tell meaningful brand stories that engage and endure. And that’s a story in and of itself, which is why the marketing firm is publishing a beautiful, hardbound retrospective commemorating its three decades of transforming land to brand.

InterCommunications® has been selected to rebrand the Napa Valley luxury resort: The Carneros Inn, a PlumpJack Resort. InterCom® will be working in collaboration with PlumpJack Resorts to refresh The Carneros Inn’s brand identity and redefine the hotel’s position as the cornerstone property of the region.

Newport Beach, CA – InterCommunications® has been named the global branding and marketing partner for SunCal’s newest communities: Lighthouse Landing in Sleepy Hollow, New York, and North Shore at Mandalay Bay in Oxnard, California.

Riverstone Development LLC—the developers behind what will soon become Madera County, California’s largest master-planned residential real estate project—has engaged InterCommunications® to drive all marketing efforts for its long-awaited Riverstone community.

The developers behind El Segundo’s newest commercial real estate project took no chances when it came time to selecting a trusted marketing partner. They chose InterCommunications®, the Newport Beach-based global branding firm with more than 30 years of experience in putting new destinations of every type on the map.

More than a decade ago, Toni Alexander and InterCommunicationsInc®, a global branding, marketing and digital communications firm, began working with Hillwood, a Perot Company, on its flagship project AllianceTexas. Recognized as one of the most successful public-private partnerships in the nation, the 18,000-acre AllianceTexas development has generated more than $43 billion in economic impact, created more than 35,000 jobs and dramatically transformed its surrounding communities.

InterCommunicationsInc®, a global branding, marketing and communications firm, has won 3 Gold Awards and 8 Silver Awards from The Nationals, an annual competition sponsored by the National Association of Homebuilders (NAHB) and presented by the National Sales and Marketing Council (NSMC). Winners were announced February 4th at Wynn Las Vegas during the International Builders Show.

InterCommunicationsInc®, a global branding, marketing and communications firm has won 11 Silver Awards from The NationalsSM, an annual competition sponsored by the National Association of Homebuilders (NAHB) and presented by the National Sales and Marketing Council (NSMC).

InterCommunicationsInc®, a global branding, marketing and communications firm based in Newport Beach has relocated its creative studio and corporate offices to an inspiring new space at 1375 Dove Street, suite 200, Newport Beach, CA.

As master developer SunCal begins the landmark launch of the Potomac Shores master-planned community in coastal Northern Virginia, InterCommunicationsInc® continues its partnership with the developer to both establish and advance the brand for this historic new destination just 30 miles south of Washington, D.C.

InterCommunicationsInc®, a global branding, marketing and communications firm, won three 2012 Gold Awards at The Nationals, an annual competition sponsored by the National Association of Home Builders (NAHB) and presented by the National Sales and Marketing Council.

InterCommunicationsInc®, a global branding, marketing and communications firm, won a 2011 Gold Award at The Nationals, an annual competition sponsored by the National Association of Home Builders (NAHB) and presented by the National Sales and Marketing Council

When Hansol Development Company announced its final neighborhood within Oak Valley - the Reserve at Oak Valley - would feature the Pacific Rim’s first Tom Fazio designed golf course there was a great deal of anticipation from South Korea’s golf enthusiasts.

The Kootenai, a private residential enclave on Montana’s Swan Lake that has been an exclusive recreational retreat for over 100 years, has just published its second edition of its private label magazine - The Kootenai Experience.

InterCommunicationsInc®, a global branding, marketing and communications firm based in Newport Beach, Calif., won two Gold and two Silver Awards at the Nationals, an annual competition sponsored by the National Association of Home Builders (NAHB) and presented by the National Sales and Marketing Council.

InterCommunicationsInc®, a global marketing communications firm based in Newport Beach, has been recognized by The 13th Annual Webby Awards as an Official Honoree in the Real Estate category for the Marina Papagayo, Costa Rica website.