Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Skin Care in Spain

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Social values to support sales

The ageing of the Spanish population is set to shape the performance of a number of beauty and personal care categories, including skin care. Even the older population is affected by the social value of achieving high beauty standards, which include being slim and looking young.

External factors will support sales

Pollution and sun exposure are two external factors which are expected to support sales of skin care products in the coming years. Pollution keeps rising in Spanish cities.

Rising competition

As in other beauty and personal categories, skin care is set to suffer competition from beauty salons and small electric devices that emulate treatments in beauty salons. With the end of the economic crisis, a growing number of Spaniards are going back to salons to get beauty treatments.

COMPETITIVE LANDSCAPE

L'Oréal España maintains its lead

L’Oréal España maintained its lead in skin care in value terms in 2017. Its brands, such as Lancôme, Garnier, L'Oréal Men Expert, Kiehl's and Vichy, lead skin care in Spain.

The battle with private label

In 2017, Beiersdorf Spain took Mercadona’s second position in skin care. The company benefited from its innovation strategy, which over the review period included the launch of the first range of skin care products to be used in the shower, from facial cleansers to general purpose body care products.

New launches due to the faster pace of life

The evolution of economic indicators is set to be crucial to the performance of skin care in Spain during the forecast period. The latest estimates published by Euromonitor International and international institutions (IMF, OECD) predict a recovery of the Spanish economy over 2017-2027.

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