Stila Previews Its New Shimmer & Glow Liquid Eye Shadow at NYFW

UPDATE (November 8, 2017): Guess what? These magical-looking liquid shadows are finally available on Stila's website. This new shade is called Wanderlust and it's a shimmery gold with a pink shift and expands the Glitter & Glow shade range to a dozen. It makes that whole ombre eye shadow thing a breeze, since the formula does it all on its own. Nab one for $24 and see for yourself.

If you're a fan of Stila's Glitter & Glow Liquid Eye Shadows (and you might be, considering the shimmery shadows have sold out more than once at Sephora), get ready for some glow-inspired news: The cosmetics company is adding a glimmering cousin to the Liquid Eye Shadow family called the Shimmer & Glow — and it just made its runway debut.

Before hitting the runway for the BCBG Max Azria spring/summer 2018 show during New York Fashion Week on Tuesday, models were given a gorgeous wash of "rosé" glimmer on their lids with the Shimmer & Glow Liquid Eye Shadow in Jezebel. Jezebel, a "tequila sunrise"-inspired shade, was pressed smack dab in the center of models' lids for a shimmery, opulent finish, Sarah Lucero, the creative artistry director for Stila Cosmetics, said backstage.

"Jezebel creates a warm sheen on the models' eyes," she said. "There's no glitter. It's more like an eye gloss." She's right — the Shimmer & Glow isn't made with flecks of glitter like its sparkly metallic predecessor, Glitter & Glow. The new formula is shimmery (just as its name suggests) but still subtle enough to wear to a 3:00 meeting and then hours later to cocktail hour.

It's also great paired with flushed cheeks and soft pink lips, as Lucero demonstrated on the models. The makeup artist tapped Stila Convertible Color Lip & Cheek Cream in Peony, a coral-peachy shade, onto the top of cheekbones along with the Heaven's Hue Highlighter in Bronze to give added warmth to the look. She topped the peaches-and-cream moment with a rosy balm — the Color Balm Lipstick in Misty — to give lips a hint of color and shine.

But back to the Shimmer & Glow: It's coming, along with an entire range of twinkly shades, but you'll have to wait. "There's going to be a whole collection in the spring," said Lucero. Until then, you'll just have to gawk at the glimmer in action, below.