In 2010 the curation of content became the mantra for all things digital. 'Why is content such a “buzz”?! This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation? What do marketers need to penetrate?

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DIGITAL VOICES

FEBRUARY 15, 2012

[2010] Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can!

According to a report by IDC [2] , m- commerce showed an 86% year-over-year growth from 2010 to 2011, and by 2015, it is predicted that mobile shopping will account for 12% of global ecommerce [3]. 3] Source: ABI Research, 2010. 4] Source: Forrester Research study produced in conjunction with Shop.org, 2010. The mobile web is blowing up. We Google. We Skype. We Tweet. We like.

Intranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents. Intranet content and tools are tailored towards employees and other internal stakeholders. There is not as much focus on product information which is usually found on external customer-facing sites. Types of content or tools that are found on an Intranet site may include: Internal news and events. Contact information. Human Resources information. Ease of access.

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DIGITAL VOICES

JULY 16, 2010

[2010] Maximizing the effectiveness of your social marketing activities

The proliferance of social channels over the last 5-6 years is simply amazing. It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. While your web site may still be the primary platforms to share information - Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may may provide other platforms to communicate with our audience. . At the same time, maintaining and managing a presence – let alone marketing campaigns, across these social channels can be an interesting exercise in many ways. Invest wisely.

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DIGITAL VOICES

MARCH 31, 2011

[2010] Keeping Design in Mind: Creating a Curiosity Cascade

1] MarketingSherpa, (2010) Email Marketing Benchmark Report. 2] MarketingSherpa, (2010). Ten years ago, a marketer designing an email campaign could predict with 95% accuracy what email client was being used to receive one of their messages, and whether they were receiving HTML and images. Today, there are about five primary inbox providers (Microsoft, Yahoo, Google, Hotmail, AOL) handling about 80% of messages [1] , with the remainder being viewed on lesser clients and across a multitude of mobile devices. Fewer than 33% of emails are being delivered with images [2]. ll click.

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DIGITAL VOICES

MARCH 28, 2012

[2010] The U.S. Army Deploys A Mobile Strategy Fit For Your Business

Back in 2010, the U.S. Army tested a variety of smartphones, including iPhones and Android devices, to identify the usefulness of mobile applications for soldiers in the categories of training, administrative, and operational or tactical. Initial apps allowed soldiers to call up interactive maps to intelligence materials with a tap of a finger. The mobile plans are getting bigger as well.

From 2010 to 2012, the proportion of free apps on the App Store ranged from 80% to 84%, but by early 2013, that had grown to 90%. 'Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies. Our own Brett Borgeson wrote a great piece as a guest blogger about the SMAC Stack for MITX. We also show a great example of how the NFL is using Instagram to promote Breast Cancer Awareness Month. They risked lost traffic and sales.
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1] Return Path (2010). 2] e-Dialog “Manifesto for E-mail Marketers: Consumers Demand Relevance” (2010). According to a recent study, less than 75% of commercial B2B emails actually make it in to the targeted inboxes [1]. If this seems surprising to you, take a look in the spam folder that your email client most likely provides – you’ll probably see lots of fairly legitimate business offerings mixed in there with the Viagra offers and Nigerian bank deals. In the category of things over which we have little direct control, is filtering at the ISP level. Content.
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[2010] Beyond minimalism in the on-the-go music information experience

November 2010. October 2010. September 2010. July 2010. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. but instead of showing you the basic 404 Error page that is confusing and doesnt really explain anything, weve created this page to explain what went wrong. try to search. Wordpress search. Random Posts. Email Deliverability: Making it into the inbox. Categories.
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Microsoft (NASDAQ: MSFT) is going to have trouble positioning Sharepoint 2010 as a viable ECM platform: Sharepoint has traditionally been utilized inside the confines of the enterprise (e.g. Especially with this latest release, Microsoft is positioning Sharepoint 2010 as a full-solution product that meets both internal and external content management needs of the enterprise. While significant improvements have been made, Sharepoint 2010 is still more powerful for intranet type applications rather than external web sites/applications. Form content). Hurry up.
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The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach. Not Not surprisingly, this lack of success has left most B2B marketing managers wondering if they should include social media campaigns in their marketing plans. Not necessarily. Stay posted!
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