Pages

January 24, 2011

New Marijuana Soda to Hit the Market in a Big Way

How strange is the emerging world of medical-marijuana entrepreneurship?

Consider Clay Butler, who may soon be marketing a food product that he's never tasted, and that he would never buy. The product is called Canna Cola, and it's a soft drink that contains THC, the psychoactive ingredient in marijuana, aimed at medical marijuana dispensaries.

"I don't do drugs," said the Soquel-based commercial artist. "Never have. I never drank, never smoked. I'm a clean-living guy. I've had two beers in my whole life, and I remember them both too. No marijuana, I've never smoked a cigarette. I take an aspirin when I get a headache. That's it."

Yet, Butler is a partner in a company that is poised to move aggressively in a market that could one day be enormously popular by combining pot with soda pop, two products widely seen as scourges by many Americans -- though those upset by one tend to be approving or indifferent to the other.

"Even though, personally, I'm not interested and I don't think it's right for me," said Butler, "I'm a firm believer that adults have an inalienable right to think, eat, smoke, drink, ingest, decorate, dress any way they choose to do so. It's your life; it's your body."

What really intoxicates Butler is branding, the art of differentiating a product in the marketplace through words and images. And he's designed a line of soda pop that he says will be branded to take advantage of an entirely new market. The line includes the flagship cola drink Canna Cola, the Dr Pepper-like Doc Weed, the lemon-lime Sour Diesel, the grape-flavored Grape Ape and the orange-flavored Orange Kush.Marijuana sodas do exist in the marketplace. But, said Butler, none of them have the branding savvy of his product.

This site intended For all MMJ holders and Caregivers, this site is for age 18 and over. USE CANNABIS WITH CAUTION. Baked Life does believe MEDICAL MARIJUANA should be used by patients 21 and over and with caution, you should have a LEGAL prescription, and abide by ALL MARIJUANA LAWS THE DEMOCRATIC PROCESS HAS INITIATED never operate any heavy machinery under Medical Marijuana.