Ronnie Dunn Releasing New Video With PBR

Country music legend Ronnie Dunn will be releasing a brand new music video with the help of PBR. He’s remixed his single “Let The Cowboy Rock” to fit the Professional Bull Riders (PBR) and during a two-day event in Nashville that combines country music, Jack Daniel’s, and bull riding, he’ll debut a raucous new music video for the tune. On Saturday, September 8th at Nashville’s Bridgestone Arena, which is the second day of the event, he’ll be there in person for the debut.

Ronnie was inspired to change up the lyrics to the song after watching a bull riding event on television. Ronnie explains:

“Bull riding is arguably the most intense and electric event in rodeo. The folks at PBR came along and turned up the volume in a way. That’s what I wanted to do with ‘Let The Cowboy Rock.’ It just felt like a perfect match.”

The changes to the song included references and slang used for rodeos, and he took the liberty of, in his own words, “making a few terms up.” He called on the help of his friend, and co-producer, Jeff Balding, because he wanted to take the song to a new place sonically. A few days later the song became what it is now, and became the official theme song of PBR.

Check out a preview of Ronnie’s new remixed video:

The new music video was directed by Thien Phan and integrates footage directly from PBR events. It will be played for millions of fans at each PBR event across the United States.

“Let The Cowboy Rock (PBR Remix),” complete with rewritten lyrics by Dunn, will be available for download soon. The original lyrics to the song, as heard on Dunn’s self-titled solo debut as well as the 2012 Cracker Barrel exclusive version read: “Let the cowboy rock / Let the good times roll / this is where the hurt stops / Where the whiskey flows.”

See the new lyrics for the remixed version of “Let The Cowboy Rock” below: