The Minnesota dentist’s reputation is indelibly marred by this tragedy. Though he has taken initial steps to manage this personal crisis — including issuing a statement denying wrongdoing, cooperating with authorities, and expressing regret and sorrow — it will take considerable time before the dust settles. Global fervor is at its peak right now. Depending […]

Can a corporation’s apology ever come too late? Crisis communications often involve apologies. Apologies are less science and more art – and much more, matters of the heart. What to say, when to say it, and to whom are primary considerations. Timing can be tricky, and it raises this question: Is it ever too late […]

Life is full of unexpected, uncomfortable and unfortunate events . . . a workplace accident, a lapse of judgment by an employee or a manager, a parting of the ways with an employer or a spouse. Most times, we manage these situations like every other challenge. Before long the situation is behind us. But not […]

When it comes to talking about tough issues, is honesty the best policy? At BETTISON, we say “Absolutely, yes.” But do you need to lay it all out on the table? No, you don’t. Honest, genuine and authentic communications are always the best policy, and they will pay big dividends from the trust-based relationships you develop and maintain […]

During any social media crisis, the long-held tenets of traditional crisis management still apply. The central question is always this: How does this affect the sympathies and frailties of us as humans? For the March issue of the Minnesota State Bar Association’s Minnesota Bench & Bar, Stacy Bettison submitted a letter to the editor (LTE B&B 3.5.15) in response […]

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BETTISON provides crisis communications, reputation management and media relations services. Based in the Twin Cities of Minneapolis/St. Paul, Minnesota, BETTISON serves regional, national and international businesses and organizations.

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