Switch Fresh has invented a refillable, reusable stick

Switch Fresh wants to change the way you buy deodorant. This brand-new company, which is still in fundraising mode, has come up with an ingenious design for a reusable and refillable deodorant bottle. After buying the bottle, all you’ll ever need are replacement cartridges, which come in a various formulas, scents, and sizes.

NBA star Dwyane Wade has been a pitchman for Unilever's Dove Men+Care, but now his cousin Antoine Wade is leaning on his support to launch a rival deodorant product with a unique twist -- refillable containers. Switch Fresh, which uses replaceable deodorant cartridges, is an "eco-friendly" design that's an alternative to what the brand says are the 800 deodorant packages an average person will throw away in a lifetime. The product was born from a brainstorming session with Dwyane, said Antoine, in a statement. For now, Unilever and other titans of deodorant probably have nothing to fear, as Switch Fresh is just starting out with an Indiegogo fundraising effort -- albeit backed by some cool product shots.

Chicago startup seeks to shake up the AP/deo category with a new launch that meshes sustainability, style and scent

Answering a basic hygiene need, the AP/deo category moves steadily along by offering pleasant scents in utilitarian packaging designed to get the job done. But a Chicago-based start-up is out to change all that with new option that meshes personalization, sustainability and style. CEO Antoine Wade has designed and patented Switch Fresh, billed as the world’s first reusable deodorant bottle that reduces plastic waste and “inspires individuality with unisex scents and personalized designs.”

Is there room for innovation in the deodorant category?

Natural, niche, and startup personal care brands regularly advance new deodorant formats and formulations. Among the latest attempts to disrupt the deodorant market is Switch Fresh, a patented redesign of the conventional container that could significantly reduce post-consumer waste.

Switch Fresh deodorant is the first product from The Future of Fresh, a company founded by Antoine Wade. “Deodorant is used by nearly everyone on the planet,” says Wade in a press release announcing the new product. “But, with a product so well known and used, there hasn't been any real innovation in the industry, so I really wanted to put a cool spin on something we use every day,” he explains.

Switch Fresh has invented a refillable, reusable deodorant stick

It might not be zero waste, but it’s 96 percent plastic reduction and we really like that!

Switch Fresh wants to change the way you buy deodorant. This brand-new company, which is still in fundraising mode, has come up with an ingenious design for a reusable and refillable deodorant bottle. After buying the bottle, all you’ll ever need are replacement cartridges, which come in a various formulas, scents, and sizes.

Switch Fresh: The patented deodorant from Dwayne Wade's cousin

Antoine Wade, founder of Switch Fresh, has produced the world’s first replaceable deodorant. This patented product reduces plastic waste and is an eco-friendly alternative to the hundreds of deodorant bottles the average person will dispose of in their lifetime.

Refillable deodorant? Why didn’t someone think of this eco-friendly product sooner? Well, Antoine Wade, cousin of NBA star Dwyane Wade, finally has, launching Switch Fresh, a brand of unisex deodorants that allows you to refill the deodorant container when you’re finished with the stick. And Wade has launched an IndieGoGo campaign to raise funds for the new venture.

That’s usually how it goes with personal care staples like cologne, toothpaste and that cute new makeup palette from Sephora you just had to have. But budding Chicago businessman Antoine Wade soon realized how wasteful and environmentally unfriendly the personal care industry can be, particularly when it comes to deodorant. So, he did something about it.

Introducing Switch Fresh, the first-ever refillable deodorant

Antoine Wade has come up with a product idea whose time is well overdue. He’s created a refillable deodorant that is not only eco-friendly but fashionable. It’s called Switch Fresh, a brand of unisex deodorants that allows you to refill the deodorant container when you’re finished with the stick. And, by the way Antoine is a cousin of famous basketball star Dwyane Wade