Just Delivr to expand operations to 100 cities

At present, the company operates in 35 cities across states such as Uttar Pradesh, Punjab, Haryana and Delhi. It has over 5,000 sellers and close to 50,000 registered users on its platform.Shambhavi Anand | ETRetail | September 21, 2015, 14:39 IST

At present, the company operates in 35 cities across states such as Uttar Pradesh, Punjab, Haryana and Delhi. It has over 5,000 sellers and close to 50,000 registered users on its platform.New Delhi: Noida-based hyperlocal grocery startup Just Delivr plans to expand its operations to 100 cities and 10,000 merchants over the next one year.

At present, the company operates in 35 cities across states such as Uttar Pradesh, Punjab, Haryana and Delhi. It has over 5,000 sellers and close to 50,000 registered users on its platform.

Just Delivr, which was launched in June, connects local kirana stores to consumers through a mobile application.

"With the tremendous growth in the online grocery space and hyperlocal delivery services, we realized that smaller retailers and kirana shops, which are the backbone of Indian grocery segment, are getting marginalized. They need to empower themselves with technology in order to sustain," said Amit Bharana, founder of the company, which also makes ERP solutions for small kirana stores.

The ERP solution has tolls that help kirana stores in customising offerings, planning discounts and advertising.

According to India Brand Equity Foundation, food and grocery made up 69% of India's $490-billion retail sector in 2013, followed by apparel at 8%. Ecommerce or hyperlocal delivery was a tiny part of the pie until now but is increasingly growing.