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High Frame Right (HFR) Looks To Make a Splash

High frame rate (HFR) may have finally come of age, thanks to Ang Lee's
spectacular hyper-real, immersive achievement with hisIraq War PTSD
drama, "Billy Lynn's Long Halftime Walk," which intercuts a returning
soldier being honored during halftime of a Dallas football game with wartime
flashbacks of his squadron...

Meanwhile, James Cameron is poised to take HFR even
further with the continuation of his "Avatar" saga (four films to be
shot simultaneously). Although his original intention was to use 60 fps, the
advent of 4K, 3D, 120 fps allows him even greater latitude in creating a more
dynamic return to Pandora (some of which will be underwater).

This innovation couldn't come at a better time for theatrical
exhibitors, who are more motivated than ever to lure customers with must-see
cinema after the unwelcome
introduction of Sean Parker's The Screening Room streaming service
plan.