News

PENTAX Imaging Company has announced two new digital SLR camera models including
the PENTAX K20D digital SLR camera with 14.6 megapixels and the PENTAX K200D
digital SLR with 10.2 megapixels. Both cameras are equipped with advanced features
including dust-proof and weather-resistant bodies, an improved PRIME image processor,
and PENTAX developed Shake Reduction that works with any of the 24 million PENTAX
lenses ever manufactured.

PWD Labs announced that its image processing services are now available to Hasselblad digital photographers. PWD editors have been trained by Hotwire-Digital, a Hasselblad premier partner, to use native Hasselblad digital files in the post-production process. Extending this digital service to the Hasselblad photographic community is a natural outgrowth of the value-added services PWD Labs offers and is available to Hasselblad photographers throughout the world.

A joint venture between Rolleiflex and Horseman has announced one of the widest
angle cameras on the market, the Horseman SW-D Pro, which also accepts digital
camera backs. The Horseman's new design allows users to shoot with a 24mm lens
unit with any digital back equipped with a Hasselblad V mount.

Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Photoshop Express
public beta, a free Rich Internet Application (RIA) available to anyone who
wants to store, sort and show off digital photos with eye-catching effects.
During the public beta period, Adobe will solicit Photoshop Express user feedback
on product features and functionality, which will continue to evolve over time.
As the newest addition to the Photoshop family line, Photoshop Express has taken
much of Adobe's best image editing technology and made it simple and accessible
to a new online audience.

Designed for adventure and the photographers that shoot it, Clik Elite’s new Venture backpacks protect and carry valuable camera equipment while delivering serious backcountry performance. These photographers shoot adventure where it lives, so the Venture 30 (msrp $245) cradles a small studio’s worth of photo gear, plus the outdoor essentials.

Lexar Media, Inc. has introduced two new Professional CompactFlash Readers
designed to address professional photographers' need for almost instantaneous
data transfer and an improved project workflow. Built with material similar
to a digital camera, with a unique industrial design of hardened plastic and
rubber over mold, the new card readers can be easily stacked and daisy-chained
together for concurrent download of images. In addition, the new card readers
support Lexar's ActiveMemory System for improved photography workflow.

The Sekonic L-758DR/L-758D/L-758CINE DIGITALMASTER light meter has been designed
to offer the greatest digital exposure control, accuracy and repeatability.
The L--758 Series are the world's first multi-function light meter
that can be calibrated to match the sensitivity of a digital cameras sensor
at all ISO settings, flash/ambient or file format characteristics. In addition,
the camera sensor's dynamic range can also be set and stored for later
recall and display. Using the USB transfer cable and Sekonic DTS (Digital Transfer
Software), all camera exposure profile data is uploaded from a PC or MAC computer
to the L-758DR. Up to three different camera exposure profiles can be stored
and quickly recalled when switch from one camera to another. With its exposure
latitude warning indicators and adjustable Mid-Tone settings, the L-758 Series
puts the power of optimum image tonality and exposure control in the palm of
your hands.

ARCA-SWISS has developed two new view cameras, the M-Line two Single Lens Reflex (SLR) and the M-Line two Medium Format (MF). These are all-round cameras that allow you to work from 35 mm to 4x5” film format or use with digital backs. ARCA-SWISS has a vast selection of accessories that can transform the M-Line Two into a 6x9 medium format or even a 4x5” camera.

Eastman Kodak Company (NYSE:EK) continues to champion professional photographers and set new standards in professional film with the newKODAK PROFESSIONAL EKTAR 100 (EKTAR 100) film.This new film, with ISO 100 speed, high saturation and ultra-vivid color, offers the finest, smoothest grain of any color negative film available today.

Digimarc Corporation (NASDAQ: DMRCE) today announced the public beta of Digimarc
Image Search, an innovative desktop search tool designed for the rapidly growing
digital photography market.

The free tool, downloadable from Digimarc's website at www.digimarc.com/mypicturemarc/imagesearch,
works in conjunction with popular desktop search tools such as Google Desktop
Search, MSN Desktop Search, and Yahoo! Desktop Search, enhancing the image search
capabilities of these tools. Current desktop search tools have limited image search
capabilities, typically looking for the file name in the header of an image, which
can be easily changed or forgotten. Most professional and many consumer photographs
are distributed today in digital form with an extensive array of associated information
or "metadata" carried within the image files.

Digimarc Image Search works with and extends existing desktop search tools by
enabling users to more quickly and effectively find images stored on a computer
based on such information or "metadata" embedded into digital images,
including keywords, copyright information and digital rights data; and identify
image copyright holders and facilitate image licensing by accessing Internet services,
where available, that connect to an image owner's website or Digimarc's
image registry, which is available to users of Digimarc MyPictureMarc and ImageBridge
digital watermarking software.

This beta release supports web updates for images from the Corbis stock photography
library and for all other images that use Digimarc digital watermarking products.

Digital photography is often digitally watermarked by its owners using Digimarc
software for a variety of purposes, including copyright protection, facilitation
of licensing, and the monitoring of Internet marketing programs. The Digimarc
software enables users to embed an imperceptible digital watermark that identifies
the image's owner and registers that image in the Digimarc online registry.
For images with embedded digital watermarks, Digimarc Image Search can retrieve
current and dynamic information about the pictures from Internet resources; for
example, identification of the owner of rights to facilitate licensing or additional
keywords to improve search results. More information on Digimarc digital imaging
products can be found at: www.digimarc.com/mypicturemarc.

onOne Software, Inc. has announced the upcoming availability of a new software
product -- Essentials for Adobe Photoshop Elements. This new software suite
includes technology from onOne Software's highly acclaimed Intellihance
Pro, Mask Pro, PhotoFrame Pro, and Genuine Fractals software products fine-tuned
specifically for Adobe Photoshop Elements. onOne Software is accepting pre-orders
now and will begin shipping Essentials for Adobe Photoshop Elements the first
week of April 2007.

The Photographic Society of America (PSA), the largest interactive organization in North America for advanced amateur and professional photographers, will celebrate its 75th Anniversary throughout 2009, beginning in April. Current membership is over 5100 individual members plus over 400 camera clubs worldwide.

Represented in over 60 countries of the world, PSA Members enjoy a wide variety of activities: a monthly magazine, photo and digital competitions, study groups, how-to programs, an annual week-long conference and a long list of other activities and services. PSA also sets the standards for all world-wide photo exhibitions. As a non-profit organization, its mission is to promote and enhance the art and science of photography in all its phases, among members and non-members alike.

PSA’s 75th Anniversary Conference will be held in West Yellowstone, MT from Sept. 20 – 26, 2009.

PSA Headquarters is located in Oklahoma City, OK. More information about PSA is available at:www.psa-photo.org

Kingston Technology Company, Inc. has announced that world-class nature and
wildlife photographer John Hyde will be the next participant to share how he
uses Kingston Flash memory on the company's `Look Who's Using
Kingston' microsite. Hyde discusses how he captures the majestic beauty
of Alaska's national parks and the wildlife, including native Alaskan
wolves, birds and orcas. Hyde also offers insightful tips on how consumers can
take their own beautiful photos during visits to national parks and other outdoor
venues.