Game changing digital ad fraud protection

The only solution blocking fraud before it hits your digital advertising budget.

Over 4 billion fraudulent transactions blocked and counting.

How TrafficGuard Works

The only fraud prevention solution offering protection across three levels – at the impression, click, and event levels.

Impression Level

TrafficGuard’s sophisticated fraud detection starts at the impression level where it monitors traffic for signs of fraud and collects data to enable the earliest reliable fraud mitigation.

Click Level

TrafficGuard blocks fraudulent and invalid clicks in real time based on a wide variety of indicators available at the click and impression. Ad stacking and bot traffic are just a couple of fraud tactics TrafficGuard blocks at the click.

Sophisticated fraud protection

Spend less time interpreting reports

TrafficGuard has been designed to mitigate fraud and IVT in real-time. Spend less time reconciling invoices and trying to understand complex fraud reports, more time driving growth and optimising performance.

Optimise campaigns fast, with confidence

Fraud waits for no one, which is why reporting alone is not good enough. Blocking fraud in real-time means advertising campaigns are optimised in real-time, fuelling ROI. Clean performance data gives you the confidence to make optimisation decisions that drive campaign success.

Protect against known and unknown fraud tactics

Ad fraud is constantly mutating to avoid detection. TrafficGuard, and the boffins that train it, utilise machine learning fueled by big data to find and validate new fraud tactics as they emerge.

Transparent and granular reporting

TrafficGuard for Agencies is designed to safeguard multiple clients. Manage all your clients and campaigns, onboard new partners, and monitor performance from a single portal.

Each client and partner has access to dedicated and consistent reporting available through their own dashboard. Transactional level detail can be exported giving you and your partners complete control and transparency.

TrafficGuard is your single source of truth, with reliable and consistent reporting between you, the advertiser, and each of your supply sources who access reporting on their own traffic. Dedicated dashboards give you and your partners complete control and transparency.