New Wine Market Council and Wine Institute studies report that U.S. consumers are drinking more wine than ever before and more often than in the past.

by Mary-Colleen Tinney

Two new studies commissioned by wine industry advocacy groups indicate positive consumption and perception trends in the United States. The studies, one commissioned by Wine Market Council, the other by Wine Institute, found that wine, and especially California wine, is favorably perceived by U.S. consumers. Also, U.S. consumers are drinking more wine than ever before and more often than they had in the past.
While both studies appear to cover the same demographic, and much of the attitudina...

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