Rebecca Diver Phillips, Discovery’s vice president of brand strategy, said: “We are proud to unveil a new visual identity for our free-to-air channels. With dplay serving as the unifying brand, it allows viewers to navigate our content across all platforms in a seamless and entertaining way. We are particularly pleased to have been able launch it at this time, while our ‘stay home heroes’ are tuning in to our channels to watch the programs they know and love.”

Discovery said that its portfolio of UK free-to-air channels had a strong year in 2019, with five of the stations achieving record audience share. Discovery took control of Really, HGTV and Food Network last year as part of a deal with BBC Studios, in which they split oversight of British broadcaster UKTV’s channel brands.