The images of London 2012

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Photo credit: London 2012As the Games of the XXX Olympiad take central stage and turn the global spotlight on London for the next 17 days, I wonder which compelling images and stories we’ll be left with as the Olympic torch is extinguished. What will we remember about the 10,000 athletes from 200 nations as they battle it out to bring home Olympic glory for their countries?

I have always been captivated by pictures that fascinate and captivate—that open my eyes to the world. Among my first memories are stunningly beautiful photographs of strange beasts, people from foreign lands, magical creatures and alien landscapes. I saw these in a small yellow magazine that was dropped through the letterbox of my parents’ house each month—National Geographic.

For the past 124 years, National Geographic has been inspiring curious people like me to care about the planet. As other publications have diluted their content to appeal to wider audiences across multi-channel content, National Geographic is as relevant now as it was when it started.

Consistently delivering on its promise to empower people to navigate the world, the magazine provides authoritative, unbiased content that addresses today’s complex issues. It helps readers make informed decisions about geography, archaeology, natural science and the promotion of environmental and historical conservation. Simply put, National Geographic has remained true and relevant to its roots, anchored to its founding principles of exploration and discovery.

A reputation of a keen nose for a story has attracted a loyal global following, with an influence is as far reaching as from boardrooms to school and everywhere in-between. In-depth exploration is expertly accounted by intrepid passionate reporters who go to extremes to capture the extraordinary.

We will surely see the extraordinary over the next 17 days. We will hear remarkable stories about athletes from all over the world. We will be inspired by the winners, and anguish with the losers.

And as I have since my childhood, I will be searching for images that inspire me, that change the way I think, that provide me with a new perspective on the world. I urge all of you to do the same.

Emmaclare Huntriss is marketing director, EMEA, for Siegel+Gale’s London office.