Addressing impact though branding and partnerships

KUALA LUMPUR, Malaysia - The Asia-Pacific Support Centre of the World Organization of the Scout Movement (WOSM) is presently holding the APR Workshop on Creating Impact through Brand Positioning and Advocacy to address prevalent challenges being faced by National Scout Organizations (NSOs) on how to effectively showcase the greater influence of Scouting in the lives of the young people, its impact, and on how to communicate Scouting stories through various media.

Around 50 Scout Leaders from 15 National Scout Organizations in the Asia-Pacific Region gather in Kuala Lumpur on 7-10 May 2018 for a 4-day workshop – volunteer leaders and professional staff from the NSOs who are responsible for communications, media, partnership and advocacy.

Addressing the participants of the workshop, Ahmad Alhendawi, WOSM Secretary General emphasised on the four elements of the WOSM vision -- Growth, Impact, Unity and Influence are important to drive the changes we want to see in the world.

“This training is about bringing more influence in the world. The more stories that we tell about the bravery and the incredible work of young people, the more they will see our young people as agents of change, and somebody needs to tell them,” he stressed further.

Telling the story of Scouting has become one the Scout Movement’s thrusts in recent years. Efforts have been made to reach out and further engage with communication managers, stakeholders and external partners. The workshop covered various ways of creating impact through brand positioning, partnership and advocacy, Scout programme and humanitarian actions.

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