CSM rolls out American sweet bakery mixes range

Amy North
· 12 September, 2017

CSM Bakery Solutions has launched a new range of American sweet bakery mixes, including muffins, brownies and doughnuts.

Launched under CSM’s Henry & Henry brand, first introduced in 1889, the ‘Original American Sweets’ range is described as “easy to use and versatile” for bakers, cafes and caterers looking to create classic American baked treats.

The mixes (see full list below), require the addition of eggs, oil and water and are multi-purpose so can be used to create cupcakes, loaf cakes and tray bakes.

The move follows increased demand for USA specialities such as doughnuts and brownies, which have grown hugely in popularity in the UK in recent years, according to CSM.

“American treats are hugely popular within the UK and we hope our new range will help cafes, caterers and bakers to create an indulgent range of treats with minimal effort,” said Margarethe Schneeweis, category marketing leader, pastry mixes Europe at CSM.

“Our point of sale kits are available for each of the mixes as part of a promotional offer, including recipe booklets, tulip muffin cases, loaf cake and round cake cases and muffins picks so businesses can make the most of the delicious range and drive sales.”