From January 9th to the 14th frequenters of the Auber metro station in France’s capital, will get a glimpse into the daily routines of five of their fellow Parisians. For six days, this IKEA “apartment” will be the home of these individuals. The fully furnished space was developed by creative agency Ubi Bene to highlight how IKEA furniture is compatible with small spaces.
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A strong guerrilla campaign done in France by Médecins du Monde to get people’s attention on the drama of clochards sleeping and dying on the streets every winter because of the cold.
Copy says: Every winter, hundreds of homeless die on the sidewalks. React.
The agency is Euro RSCG C&O.
Maybe it’s not an extremely original concept (I believe a lot of campaigns for road safety have been already using it) but it’s new the problem they apply it to.
via Houtlust.