Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through online activities. It comprises various tools such as sales CRM, social CRM, email software, e-commerce software, marketing automation software, web analytics, and WCM, which are the main solutions used for digital marketing. Digital marketing helps organizations achieve more ROI compared to other traditional marketing solutions. Social media marketing is one important component of digital marketing.

The analysts forecast the Global Digital Marketing Software market to grow at a CAGR of 16.87 percent over the period 2014-2019.

This report covers the present scenario and the growth prospects of the Global Digital Marketing Software market for the period 2014-2019. To calculate the market size, the report considers revenue generated from the sales of the products and solutions in the Global Digital Marketing Software market.

It also presents the vendor landscape and a corresponding detailed analysis of the top six vendors in the market. In addition, the report discusses the major drivers that influence the growth of the Global Digital Marketing Software Market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.

The emergence of SaaS-based solutions is one key trend emerging in the market. Most enterprises, especially in the developing countries, that cannot afford expensive on-premises digital marketing solutions adopt SaaS-based digital marketing solutions. These solutions can manage business operations with less investment and maintenance.

According to the report, one of the major drivers in the market is the increased adoption of digital media. In recent years, organizations are increasingly investing and adopting digital media for marketing because of the high adoption of mobile and tablet devices, the growing number of broadband connections, and the high amount of time spent by users on the internet.

Further, the report states that one major challenge in the market is the complexity in selecting the right digital solution and the right vendor. Many organizations face difficulties in investing and adopting proper digital marketing solutions because of the presence of various options available in the market by numerous vendors. The absence of clear standards and requirements acts as a major challenge for the Global Digital Marketing Software market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.