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GoPak is an outdoor company that offers sets of camping gear, complete with information and equipment customized to the conditions of different US National Parks. “No Packing. No Limitations.”

As part of a final project for the Marketing Management course at Harvard Extension School, each group was set with the task of coming up with a mock business and present a comprehensive marketing plan to the class. As a token National Park destination, Yosemite National Park was used as the pilot location and target region for the sake of the project. Responsible for the branding and advertising, I designed the company logo, online banner ad, and website homepage mockup.

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Hi, I’m Rachel

No matter the medium, I’ve always thought of myself as a creator; I like to make, to express, to exhibit, to evoke. My design style no doubt tips its cap to an earthy-crunchy upbringing. I constantly find myself inspired by the sensory experience that is immersing yourself in nature. Read more…

Location & Contact

Based in Concord, New Hampshire and collaborating with clients near and far.