1932 photo of Eastwood Shopping Center which was renamed Tlaquepaque Plaza in 2004.

1932 photo of Eastwood Shopping Center which was renamed Tlaquepaque Plaza in 2004.

Photo: courtesy Dick Adkins

Image 2 of 10

Entrance to Tlaquepaque Plaza, an East End shopping center.

Entrance to Tlaquepaque Plaza, an East End shopping center.

Photo: Brett Coomer

Image 3 of 10

The courtyard of Bohemeo's coffeehouse at Tlaquepaque Plaza.

The courtyard of Bohemeo's coffeehouse at Tlaquepaque Plaza.

Photo: Brett Coomer

Image 4 of 10

Bohemeo's serves as a gathering place for area high school and college students.

Bohemeo's serves as a gathering place for area high school and college students.

Photo: Brett Coomer

Image 5 of 10

Image 6 of 10

Oscar DeLeon, owner of 3-week-old Scoops ice cream shop seems to be off to a flying start.

Oscar DeLeon, owner of 3-week-old Scoops ice cream shop seems to be off to a flying start.

Photo: Brett Coomer

Image 7 of 10

Imperial Bakery at Tlaquepaque Plaza is owned by Genoveva Medrano.

Imperial Bakery at Tlaquepaque Plaza is owned by Genoveva Medrano.

Photo: Nick De la Torre

Image 8 of 10

De La Rosa Barber Shop, owned by Amparo De La Rosa, was founded by a different proprietor in 1950.

De La Rosa Barber Shop, owned by Amparo De La Rosa, was founded by a different proprietor in 1950.

Photo: Nick De la Torre

Image 9 of 10

Fred Zapalac, co-owner of Blue Line Bike Lab, recently opened his second shop at Tlaquepaque Plaza after opening his first location in the Heights in 2005.

Fred Zapalac, co-owner of Blue Line Bike Lab, recently opened his second shop at Tlaquepaque Plaza after opening his first location in the Heights in 2005.

Photo: Nick De la Torre

Image 10 of 10

Photo gallery: Historic shopping center evolves with its East End neighborhood

1 / 10

Back to Gallery

Eastwood Shopping Center, now called Tlaquepaque Plaza, dates back to 1929.

The center is in a blooming phase. In recent months, a Heights area bike shop opened its second location there, and an ice cream shop, Latin music-inspired exercise studio and photography studio have also debuted. A variety store will open any day.

The center has some longtime tenants, too, including a barber shop that opened in 1950 and a 48-year-old hearing aid store.

Fred Zapalac, co-owner of Blue Line Bike Lab, has had a store in the Heights since 2005 and opened his second location in Tlaquepaque Plaza several months ago. He believes the East End area is about to take off.

“There are a lot of parallels with the East End and the Heights,” he said. “The Heights was a lot different when we opened there.” A bike shop such as his, as well as places like yoga studios and coffeehouses, are “markers for the evolution of a neighborhood,” he said, and help create a sense of community.

Read the full story on Tlaquepaque Plaza in Sunday’s business section.