App promotion on App Store

Mobile industry is getting tougher every day. With increasing demands, new competitors and dozens of apps getting released every day, it's hard to stay in the spotlight – or actually get there. After all, there are over two million applications and games already released on the market, and it's hard to make money when the market is so crowded. In fact, an average app today doesn't make any money at all – only a small percentage of developers and publishers end up being successful, and your goal is become one of them. That's why it's recommended to look into marketing of iOS apps as early as possible and learn how to turn the months of your hard work into a profitable and fruitful result.

Read on to find out more about iPhone app promotion.

Quality is very important today

Quickly putting together an app or game isn't enough. It must be polished and well done in order to reach the audience, gather positive reception and avoid getting drowned in the negative reviews and becoming outmaneuvered by the competition. In fact, it's recommended to take a few extra weeks and test the app on as many devices as possible to avoid issues and problems at launch.

It's recommended to do it before launch because it's easier to spend 2 weeks testing and analyzing and then fixing the bugs than trying to do it as quickly as possible to save an already damaged reputation. For example, YouTube and forums are filled with screenshots and videos of various glitches in games, and that kind of notoriety is not welcome anywhere.

Localization can expand your audience

Remember that not everyone speaks English, and most of people who studied it in schools aren't that comfortable with it due to a variety of learning programs with different efficiency. Instead of focusing solely on the English-speaking market, you need to focus on as many regions as possible to expand your audience and maximize the conversion rates and increase your download numbers.

Use freelance translation services to get affordable translations. Consider supporting the following languages as soon as you can:

English

French

Italian

German

Spanish

Chinese

Japanese

Korean

Russian

Portuguese

Work together with YouTube channels and blogs

Try persuading various app and game-focused YouTube content creators and bloggers to make a review of your application or game or mention it in their works. This can help you promote iOS apps and games and possibly turn the child of your hard work into a hit. However, keep in mind that some of them may ask for a “donation”, because quite some of the popular channels don't want to spend their time creating content that doesn't necessarily pay off. Take a look at the popularity of the channel or blog and decide for yourself whether you can return that investment from their audience.

There are still other options

If nothing works out and you still feel that there is more that can be done to promote iOS games and applications, then don't worry – the situation is far from hopeless. You can order App Store Optimization services (also known as “Search Engine Optimization for mobile applications and games”) and incentive traffic (paid organic traffic) from a marketing agency and see if professional marketing treatment for your app or game can improve its situation on the market.

In other cases, if you're running on a very tight budget and you need to promote your app even further, then consider creating a page for it on every major social network, ask your friends and relatives to spread the word and hope that eventually you will manage to reach your target audience. However, modern mobile market is full of hit-or-miss cases and it's hard to predict what's going to be a hit and what's going to happen tomorrow.