The event is not what happens. The event is that which can be narrated.

BUT...

Nick Ut/Assoicated Press

is sequential. It brings us a series of events, which are supposed to be connected.

Photography fails to create an obvious bond between each of this events and the big picture.

We often lose track of the overall context.

Photographic narration

When you read a story, you need to know the context to learn more about it.

David Guttenfelder/Associated Press

?What can transmediastorytelling add to your story

Context (universe)

Experience (interaction)

(story+context)x experience= Learning

Cognitive ProcessLeads to

For the things we have to learn before we can do them, we learn by doing them.

Aristotle

Why using Transmedia storytelling?

Multiple entry points leads to enriched experience & better exposure.

Collaborative work creates new bonds between different kind of public (creators and interactors).

Possibility to tell deeper and richer stories.

Creates new revenue streams for creators (aka photojournalists).

?TransmediaStorytellingin the U.S ?

1991Marsha KinderThe author of Labyrinth mentions the commercial transmedia superstructures in her book Playing with Power in Movies, Television, and Video Games and explains the power of Transmedia storytelling in the advertising business.

src: Transmedia Memoir - Geoffrey Long

1999Andy & Larry Wachowski Release the first episode of The Matrix, a fictionnal film franchise based onTransmedia Storytelling. (March)

MIT media studies professor publishes in the MIT Technology Review an article titled Transmedia Storytelling in which he refers to the term Transmedia and defines it as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels.

2006 Henry JenkinsGoes further in his study in his book Convergence Culture where he definitively coins the term Transmedia which, to him, immerses an audience in a storys universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.

2010jeff gomezCEO de Starlight Runner Entertainment, successfully promotes the TRANSMEDIA PRODUCER credit which has been officially endorsed in April by the PGA (Producer Guild of America).

Transmedia definition Three (or more) narrative storylines existing within the same fictional universe.

On any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist.

These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.

The use of one medium over the others as a spine for the whole experience.

An honest and long term relashionship built with the audience around a reciprocical engagment.

A Transmedia Narrative project or franchise must consist of

Crossmedia / Transmediastorytelling

Today Tomorow

Once upon a time...

bla bla

Crossmedia

bla bla

bla bla

bla bla

bla blabla bla

bla bla

movie

book

gamecomics

web

Crossmedia

bla bla

bla bla

bla bla

bla blabla bla

bla bla

movie

book

gamecomics

web

One story repurposed for multiple platforms.

transmedia

bla bla

bla bla movie bla bla book

bla bla game

bla bla comics

bla bla web

UGC

audience

creator

storytelling

bla bla

bla bla movie bla bla book

bla bla game

bla bla comics

bla bla web

UGC

audience

creator

transmedia

One universe, multiple stories dispersed across multiple platforms

crossmedia

game book

movie franchise

Whole is LESS than the sum of its parts. Dissatisfaying conclusion to consuming all media.

transmedia

game

bookmovie

The whole is MORE satisfaying than the sum of the parts!Euphoria of collecting the pieces.

transmedia

src

: Je

ff G

om

ez

Sta

rlig

ht

Ru

nn

ers

examples examples

La Zone Guillaume Herbaut &Bruno Masi

La Zone Guillaume Herbaut &Bruno Masi

French photographer Guillaume Herbaut and journalist Bruno Masicreated an interactive documentary- produced by Agat Films & Cie - about the aftermath of Chernobyl disaster in the close area of Prypiat, Ukraine.

Long before the official release, a blog was launched to let the authors talk about the project.

La Zone Guillaume Herbaut &Bruno Masi

A multimedia exhibition was presented to the public at la Gat Lyrique in Paris.

La Zone Guillaume Herbaut &Bruno Masi

Later on, a photo book has been published by La Gat Lyrique and les ditions Nave.

marcus bleasdale VII SEVEN Photographer, Marcus Bleasdale worked on the civil war raging in Democratic Republic of the Congo.His work, which has been exhibited, extended as a multimedia piece and a translated into comic strips in the BJP, is the closest example of Transmedia storytelling

marcus bleasdale VII

Comic Strips by Paul OConnell for the British Photography Journal

OConnell thought carefully about how best to approach the work, opting to remix Bleasdales images into completely new scenes rather than simply redraw them.

Katie Louise Dixon

marcus bleasdale VII An exhibit has been programmed in Zurich, Switzeland.

A book has been published using the photographs he did for The Human Rights Watch .

marcus bleasdale VII

The NY based studio MEDIASTORM, produced a multimedia piece in which the story is extensively completed by interviews and videos recorded by Bleasdale in RDC.

The whole gives a deeper sense of the context of Bleasdales work.

inside disaster TVOInside Disaster follows the efforts of the Red Cross in Hati to rebuild the country and help people. An ARG, an educational website and a documentary scheduled to be aired in 2011 on TVO (Canada) are part of this Transmedia experiment.

inside disaster TVOimmersion, comprehension, interaction

The ARG part (Alternate Reality Game) brings the audience in the middle of a destroyed Haiti and let him the choice to play the role either of a journalist, or a humanitarian or of an inhabitant.

> You can walk around the city> Interact with the environment> Make your own choices leading to alternate endings

inside disaster TVOThe website provides more informations about the role played by humanitarians, journlalists and the living conditions of Haitian people. It also gives an insight of the documentary, how the crew managed to film in haiti and what were the issues meet by them.

education, information, extension

inside disaster TVOThe documentary is scheduled for broadcast at the beginning of 2011, and will follows three characters

> A Journalist> A Humanitarian> and an Haitian

To report the reconstruction efforts in Haiti made by international NGOs and specially the Red Cross.

information, narration

insidedisaster.com

collapsus vpro -submarineCollapsus.com is a Transmedia experience inspired from a Dutch documentary about the energy crisis that the Occident should face in the coming decades.

collapsus vpro -submarine

Dutch TV station VPRO addressed the problem of energy crisis through a traditional documentary.

But problem:> The audience of the documentary is small.

> The target audience is around 55 years and +

> Theres a single broadcast channel, which means one chance to watch the documentary.