ghost sign goodness

I was standing across the street taking this picture and a man comes out of the store and approaches me. He asked what I was doing. I told him I was taking a picture of the letters on the building. He said “You’re the 4th person I’ve seen today taking pictures of this building. I was beginning to think someone was on the top about to commit suicide!” I said “Ummmm, or people really love the old typography and want to take a picture of it?” He said that never crossed his mind (but suicide did?!) Anyway, moving on. I couldn’t find any history on this building (bummer!). I sure do love what’s left of the neon outline of the letters.