DigitalMediaMarketing​Monetisation

What we do

Our expertise spans the entire digital value chain, from product development to marketing transformation and media monetisation. With a high profile within international advertising, emerging ad technology, and the digital marketing landscape, we are able to work with partners at all stages of their business; from strategic planning and product build through to launch implementation and monetisation. We have experience of large scale digital transformation, are able to support the acceleration and growth of existing propositions and can bring digital expertise to pitch situations.

Case Study 1: International expansion

Case Study 3: Digital start-up launch

Launching a new media propostion for one of the USA's leading MNOs into EMEA, Affable Digital created the go-to-market strategy and successfully took the proposition to market in the international media marketplace. ​

Case Study 2: Winning global pitches

Affable Digital supported a major content publisher to ensure they have the requisite insight, digital strategy and ideas to equip them with unique capabities that helped them win the largest international brief of its kind.

Tasked with the marketing launch and media monetisation of a new wireless inflight entertainment tech firm, Affable successfully took the proposition to all the major international media networks, featuring in numerous innovation sessions and partnering with some of the world's biggest brands. The marketing launch saw Affable oversee the complete visual branding of the consumer proposition, and head up PR, events, web and social media presence as well as create and implement bespoke research to gain organic press in many of the industry's leading media outlets.

Affable Digital gave us the expertise to not only launch into the market place, but they also allowed us to effectively commercialise from day 1