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Handcrafted Digital Content

Loblaw Food Safety Series

With more than 135,000 employees, Loblaw ensures everyone understands (and practices) food safety. Working with their internal food safety team from Calgary, Storymasters developed a content outline and scripts for 12-part interactive video that informs and engages frontline Colleagues. The video features real colleagues, actual store locations, and has been rolled out in both languages to over 1700 company locations across North America.