Imagine a world without color - pretty boring, right?

Now think of how important color is in different aspects of your life. Marketing research indicates that over 80% of visual information is related to color. Incorporating color onto your barcode labels offers the ability to create a visually appealing design that is also highly functional, providing operational benefits while also conveying information such as:

Branding

Marketing & promotions

Product identification

Color labels can help provide additional levels of communication by enabling the addition of bold safety warnings to catch attention and drawing the eye to critical information. An increase in industry standards and government regulations that specifically require the use of color has made this issue more prominent for many manufacturers. Global Harmonized System of Classification and Labeling of Chemicals Regulation (GHS), Cannabis labeling, and The US Food Allergen Labeling & Consumer Protection Act (FALCPA) are just some of the regulations that have color labeling requirements.

Required or by choice, color labeling increases safety and efficiency. Using color as part of your identification process helps to make items in a warehouse easily recognizable by the human eye, resulting in quick object recognition. It can also assign meaning to products and make product identification easier, like how red means stop and green means go.

On-demand color labeling allows designers to create a smart label template that incorporates variable data & images, so you can design and print labels as you need them. This eliminates the risk of errors due to print misalignment that happens when you use pre-printed stock. Printing labels on-demand eliminates inventory of pre-printed label stock and associated label waste due to mis-prints, which can result in total label cost reduction. Epson's line of ColorWorks label printers work seamlessly with TEKLYNX native printer drivers that enables true WYSIWYG (What You See Is What You Get) on-demand color label printing.

On-Demand Color Labeling:

Speeds up design & print processes

Allows you to eliminate outsourcing

Saves money

Gives you full control of your labeling environment

Guarantees current, accurate data on your labels

Maintains brand consistency

Creates eye-catching & attractive labels

Preserves your sanity!

Knowing these will aid in choosing the right tools for the job!

Interested to learn more about the benefits of on-demand color printing?

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