Qoros, the only brand from China who had a five-star EuroNCAP model, pauses the sales in Europe

Qoros, the only brandin China whomanaged to getfive stars inEuroNCAPtest, announced it wouldabandonits Europeanoffensivetemporarily. The Chinese companylost305 millioneurosin 2014 andhas soldonly 51units inEurope, out of a totalof 7,000carsglobally.Brandhas decidedto focuson the domestic marketand willrethinkits strategyfor Europe, isplanning acomebacka few years.

Qoros3Sedan, the safest modelin 2013according toEuroNCAP tests

“The European market is very important andwe will not givefullytoEurope.Unfortunately, doubling salesin 2014is notsufficient to achievesustainable growth.“ saysPhilMurtaugh, CEO Qorosin ainterviewforthose inwiwo.de.The Chinese companyis owned byCheryandKenonHoldings. The European debut of Qorosheld inMarch 2013at theGeneva Motor Show. Unlike otherChinesebrandsthat have beensoldso faron the European market, those from Qorosfive-starEuroNCAPwanted toobtainahigher levelof quality and reliabilityandboastanoriginaldesign.

The Chinese from Qorosare the ones whohave developeda carfrom scratchin the country andmanaged to getfivestarsinEuroNCAPsafetytests Qoros3September 2013.CitySUV, the latest modelpresentedby the Chinese,have a list ofamenitiesactive and passive safety, including the following: ABS, speed limiter, IsofixsystemandEBD. ExceptequippingcalledActiveentry-level, all threeCitySUVwill haveESP,traction control,brakeassistandcorneringbrakecontrolandbeltwarningfor the driver.Equippingexitportwillseatbeltwarningandfront passenger.