Next up from our prank-themed Nicer Tuesdays is London based designer John King talking about the power and possibility of seemingly silly ideas. Josh began his talk by showing both good and horrendous examples of brands trying to piggyback on current news events before moving onto a prank he and his creative partner Andy Dawes played last year.

On hearing news of Alex Ferguson’s imminent retirement they put a piece of chewing gum on eBay purporting to be the Manchester United manager’s very last. Social media exploded, the press got involved and the price reached £150,000 before it was taken down. Josh explained that even though many were sceptical from the off, people appear to enjoy a spoof as long as it’s well-crafted.

Park Communications

Founded in 1991, Park Communications is considered by many to be London’s preeminent printer. With a roster of both corporate and cultural clients, Park is a one-stop-shop to translate, artwork, print and bind literature of many different kinds, from the finest coffee table books and catalogues, through FTSE annual reports, to niche market magazines and brochures. Working closely with clients to develop bespoke creative solutions, Park’s reputation is built on the highest quality, reliability and flexibility.

They have brought their professionalism to both our Printed Pages magazine and the It’s Nice That Annual 2013, and we look forward to working with them in 2014 and beyond. To contact Park, email Alison at a.branch@parkcom.co.uk or via the website www.parkcom.co.uk.

Photographer Peter Anderson began his career capturing the indie club scene in the 70s, and has shot Mick Jagger, Ozzy Osborne and Madonna, among others. Speaking at Nicer Tuesdays, Peter shared a personal side project using a Widelux camera, showing many never before seen images.

Over the past 20 years, graphic design studio Spin has designed everything from the Ministry of Sound identity to publications such as Adventures in Typography. Here, Tony Brook and Claudia Klat take us behind the scenes at their London studio, and run us through a few recent projects including the identity for Parisian publisher Corps Reviver and the design of its book, L’Heure du Cocktail.

Illustrator Kelly Anna is quickly making big waves in the creative world with her bold and powerful figurative works. At Nicer Tuesdays, she told us more about her work live illustrating fashion shows, designing prints worn by Beyoncé, and her current collaboration with Nike Women.

We are very excited to launch the line-up for August’s Nicer Tuesdays, featuring speakers across the disciplines of photography, illustration, film and experimental art installation. Get tickets now for 29 August at Oval Space, to hear from Random International, Hollie Fernando, Raine Allen Miller and Andrew Rae. The event is now sold out – sign up to the newsletter to be the first to know about future events.

Looking up and seeing the hidden details in places others might not is a talent shared by each of our speakers from Nicer Tuesdays July. Spin, Kelly Anna, Peter Anderson and ManvsMachine took to the Oval Space stage to share their approach to projects, the workings of their studios and how this manifests in diverse ways. Here are a few learnings from the sunny evening.h3. A Corps Reviver is like hair of the dog