AP: NFL Stadium Backers Drop "Industry" Name

What's in a name? Too much Industry for some

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The city of Industry is just too industrial sounding for backers of an NFL stadium.

The preferred name: Grand Crossing.

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Apparently, images like the smokestacks above are not what NFL officials want people to see when they close their eyes and think, "NFL Stadium Proposal, NFL Stadium Proposal." So planners will stop referring to the proposed venue's location by its official name: Industry.

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Semcken said NFL officials requested a name change because of the negative connotations attached to the "Industry" moniker.

"I was specifically asked if I could change the name of the city by the National Football League, and I said yes and I did it,'' Semcken told the AP. "It's an impression that they have, which was a negative impression, and there's no reason to have it. You just get rid of it."