This is how the 5th Ave. Apple Store launches the iPhone 6s

There are very few modern retail spaces in the world as iconic as the glass cube Apple Store on 5th Ave. in New York City, and very few modern retail product launches like the iPhone. Put them together and you have, well, the biggest phone launch on the East Coast. This year was no exception as what looked like over 700 people queued up to get their hands on the new iPhone 6s and iPhone 6s Plus.