GfK Field provides a face-to-face data collection service within the UK to the GfK group and external clients. GfK Field offers quantitative face-to-face interviewing nationally across a broad spectrum of specialities (both ad hoc and tracking): Consumer, Business, Financial, Media, Automotive, Social & Political, Travel & Leisure, Product Testing and Ad Testing. While the majority of our interviewing is conducted via CAPI, we also conduct “PAPI” surveys in street and in hall.

GfK Mystery Shopping is the performance measurement division of GfK. We are specialists in mystery shopping and other forms of performance measurement. Our belief is that effective mystery shopping requires having appropriately profiled and trained assessors visit the correct locations, then taking their findings and reporting them to various levels of client personnel in a user-friendly, informative and friendly manner.

GfK Mystery Shopping is a founder member of the Mystery Shopping Providers Association (MSPA).

Our clients can confidently commission all their research needs from one expert source, working with a partner they can trust to have an in-depth understanding of their organisation and a wholehearted commitment to achieving their aims.

Peak Answers provides telephone data collection services to market research clients. Having been in continuous operation for over 30 years, our call centre is one of the longest established specialist telephone data collection units in the UK and has conducted over 1.5 million UK and international interviews.