For Earth Hour, Haier will turn off the lights

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Joining the Earth Hour campaign, Haier is asking its employees to shut off the lights at home for one hour on March 31st at 8:30 p.m. local time in support of the global sustainability awareness campaign.

Haier chose Earth Hour as the launching point for the Smarter Life, Better Planet campaign which tracks and supports the inspiring visionaries, organizations and ideas paving the way for the world of tomorrow.

“Earth Hour provides an opportunity to demonstrate -- in a very visible way -- that individuals have the power to create change when we act as part of a global interconnected community,” said Shariff Kan, president of Haier America. “The notion that everyday actions, when embraced by many, have the potential to make a significant impact, is at the heart of our Smarter Life Better Planet campaign, so we are very glad to be able to show our support for this initiative.”

Held every year since 2007, Earth Hour participants are encouraged to switch their lights off for 1 hour at 8:30 p.m. local time to stimulate awareness around the issue of climate change and send the message that the time for action is now. Haier is encouraging consumers to do the same in videos and messages posted through social media assets.