What can we tell from the first full-length trailer for the Shane Black directed Iron Man 3? The Mandarin (Ben Kingsley) and Aldrich Killian (Guy Pearce) look to be the villains, Piper Potts will be kidnapped, Tony Stark will have his confidence shaken, and eventually, he'll hit rock bottom before climbing his way back up, presumably to rescue Piper.

I've watched the trailer three times now, and I think there's something inside of me that's broken because it's not grabbing me the way I feel an Iron Man trailer should grab me.

Here's the generic marketing synopsis, which says less than a political candidate's stump speech:

Marvel's Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?