Are you using social media for your business?

If not, why not?

If so, how well are you doing with it?

The biggest challenges businesses face with social mediaare lack of resources, no formal strategy,
building a community of followers, and tracking results.

The task of creating a ‘formal’ social media strategy isn’t an overnighter, but it needs to be done. You know, like cooking. Finding the right ingredients and making dinner takes time, but we do need to eat after all.

Here’s good news, though. Building a digital strategy isn’t as technical as it sounds…at least not in the beginning. We’ve got to start somewhere.

Somewhere is here. Start here.

1. Write down a list of your keywords.

For example, if you’re in the business of teaching photography, which words would you use to find yourself, say, in Google?

We just launched our new jalapeño-flavoured chips (yum!) and it goes well with zippy beers..and miserable hangovers. #internationalbeerday #internationalhangoverday

4. Practice frequency and timing.

One blog post per month or one social media post per week isn’t going to do you or your business any favour. I know this from experience.

Social media algorithms change frequently, and so there isn’t a clear cut formula on how often we should post on their platforms.

But one thing is for sure: The more our audience see our digital activities, the more memorable we become. Just be sure to be memorable for the right reasons — no one likes to follow an attention seeker who lives purely online.

Find out the best times to publish your blog or social posts.

Very few people will read your blog post on Friday between 5pm to midnight, for instance, because they’re out celebrating the beginning of the weekend. Always helps to know what your audience get up to.

5. Support every article or social copy you write.

Everything you publish on our website or social networks should support each other.