‘Hell’ to fire up SXSW

Demme's Neil Young performance film added

South by Southwest has added Sam Raimi’s “Drag Me to Hell” as a work in progress and Jonathan Demme’s Neil Young performance film to its lineup.

Raimi will introduce “Drag Me to Hell” at a midnight screening on March 15. The Universal horror project stars Alison Lohman and Justin Long in a story of young woman’s desperate quest to break an evil curse.

Demme, who also directed “Neil Young: Heart of Gold,” will premiere “Neil Young Trunk Show” on March 21.

The SXSW Film Conference and Festival runs March 13-21 in Austin, Texas. It will open with a screening of “I Love You, Man,” directed by John Hamburg and starring Paul Rudd, Jason Segel and Rashida Jones.