Coca-Cola nears partnership deals

Published on April 17, 2000.

Coca-Cola Co. is moving forward on several partnerships with entertainment, media and technology companies, as promised by Doug Daft, chairman-CEO. While company executives wouldn't elaborate on the deals, Mr. Daft has reportedly said the company would be announcing such pacts in "the very near future." Coke, meanwhile, is believed to be working on deals to align with several celebrities for a $50 million new Diet Coke campaign in development, possibly via Wieden & Kennedy, Portland, Ore.