People from other countries may be surprised by the number of people using umbrellas on a sunny day in Japan. However, after experiencing the scorching summers in many urban centers across the land, it’s not surprising why so many carry their own shade.

Of course there’s the obvious UV protection reasons where people wish to avoid melanoma and maintain that deathly pale complexion that’s all the rage here. There’s also the simpler reason that the sun can be freaking intense during the dog days and shade is a rare commodity on city streets.

In fact it can be so powerful that even with your standard parasol, daylight can manage to creep in and threaten your well-being. That’s why someone developed the next level in umbrella technology with Rain or Shine Umbrella for Use at the Game. With a name that catchy, you know it’s gonna be good!

Foreigners visiting Japan for the first time might be taken aback by how widespread the use of umbrellas is. Sure, during rain storms umbrellas make sense, but even during pleasantly sunny days you’re likely to see enough women putting up parasols to make you think the Bauhaus were in town.

Even this is understandable as “the Land of the Rising Sun” is not just another pretty name. In the middle of summer the often cloudless skies leave us at the mercy of the sun’s unrelenting rays. Combined with a lack of trees in many urban areas there’s simply no escape. And with pale skin traditionally considered to be a sign of beauty and elegance, it’s no wonder so many women still carry a parasol, but it would seem that the heat is getting so bad these days that men, too, are bit by bit turning to a once exclusively feminine accessory for relief and protection.

If you’ve ever seen footage of the Japanese Empress Michiko holding an umbrella over her shoulder on a rainy day, you might find yourself in awe of how gracefully she pulls it off. If it were me you would see my arm struggling back and forth with the wind as my face grimaced in annoyance.

The fact is that even though it looks like they are holding simple plastic parasols. The Imperial House as well as politicians in Japan use specially made umbrellas from a maker with nearly 300 years of experience.