On September 13, 2012, Mayor Bloomberg's proposed New York City soda ban goes to vote. In response, Mountain Dew and New York Art Department have launched a creative local outdoor campaign tilted PROHIBITION: NEW YORK CITY. The posters feature an imaginary 17oz can (the ban would limited sales to containers 16oz and smaller) and utilize Mountain Dew's iconic "wave" logo of the 1970s and 1980s.