“No
one doubts that the Football World Cup is a global event. This is a universal
festival. Even those not representing fans of this sport are engaged in the
football fever. Surely all brands are trying to react to this event and Natakhtari Beer is not the exception.
Moreover, it is a tradition for us to organize various activities for European
and World Cups in soccer. This time, our objective was to make our
communication campaign different from those of the other companies. We were
ready for a revolutionary and audacious step that would make our consumers smile
and keep them happy.

We
conceived an idea to change the brand name purposefully during the World Cup
period and call it „GOOOOAL!“ (Football Natakhtari). In
our opinion, ten-year history of the brand and its high awaraness allowed
us to take such a bold decision. Thus, we linked Natakhtari Beer with the most exciting moment in football.

Beer is an essential drink for
football supporters. We hope that our campaign will allow the friends who get
together to watch the games enjoy beer and videos instead of standard ads
during the commercial breaks” – explained Ana Karchava, Senior Brand Manager of
Natakhtari.