For six years, the Google Apps Marketplace has helped businesses do more by being the number one source to find third-party apps and integrations that extend what's possible with Google Apps. But with hundreds of popular apps to choose from, it’s sometimes hard for customers to discover the newest and most innovative ones.

Enter New & Notable, a new section in the Google Apps Marketplace that surfaces the latest and best third-party apps and integrations for Google Apps, and the developers behind them.

Hubspot CRM: With the new HubSpot CRM app, users can now log emails sent from Gmail into HubSpot with one click, and automatically sync meetings between Google Calendar and HubSpot, no matter which system they came from. Read more here.

Xero: With their latest integration, Xero — a provider of online accounting software for small businesses — lets users view Gmail messages alongside Xero transaction and activity details. Users can also save emails in Xero for reference, start a quote or invoice from within a Gmail message. Read more here.

Zendesk: With their latest integration, Zendesk automates the Google Apps admin tasks of forwarding support e-mails into Zendesk and listing Google users within Zendesk. Read more here.

Zoho People: Zoho People is a new HR management app for small businesses that lets users manage their HR portal directly from their Google Apps account, as well as add users directly to Zoho People, saving them from having to manually re-enter employee information. Read more here.

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