Tel Aviv-based Parasonic Ltd. is an anti-head lice device company with a penchant for puns. Its ultrasound device, the company claims, kills lice and their eggs in a single combing treatment that takes approximately 10 minutes. The ultrasonic pulse tears the internal soft tissues of the lice, causing immediate death. The device simultaneously kills and collects the dead lice, Parasonic’s founder Mor Cohen said in an interview with Calcalist Monday.

Parasonic’s device also kills lice eggs, according to Cohen.

Boy itching (illustration). Photo: Shutterstock

In the U.S. alone, between 6 million and 12 million children aged 3-11 are infected with lice annually, according to the Centers for Disease Control and Prevention.

Marketed under the brand name Carely, Parasonic’s device is patented in the U.S. and Australia, and has already received CE certification in Europe and is registered with the FDA in the United States, according to the company.

Expected to hit store shelves in the summer of 2019, Parasonic intends to sell the handheld lice-blaster with a retail price ranging between $100 and $120, with replaceable heads costing $2.5 per treatment.