A group of 10 directors of various French Chambers of Commerce in Europe got to write and perform one-minute sales pitches on video under the expert guidance of two Media Wise video trainers. “It was tremendous fun and very useful,” said Patricia Schneiders-Delvaulx, director of the French Chamber of Commerce of the Netherlands. “It was part of a two-day management meeting aimed at harmonising the way we promote ourselves to the outside world.” The video presentation performances, some in English, some in French, helped the directors to distill the main benefits of their professional service offering to companies in countries ranging from Switzerland and Sweden to France and Finland. All participants got to present twice and got individual feedback on their performances, which were subsequently uploaded privately to YouTube.