The Nation: Fly Me

Not long ago National Airlines began a $9.5 million advertising campaign
aimed at personalizing its service. Ads picturing a lovely smiling
stewardess proclaimed: "I'm Margie [or Nancy, or Cheryl, or Barbara].
Fly Me." National painted the girls' names on the noses of some of its
planeslike World War II bombersand passed out "Fly Me" buttons for
the girls to wear on their uniforms.

Some National stewardesses decided that the idea amounted to a personal
rather than a commercial proposition, and was a blatant sexist pitch.
Three of them on a Halloween flight from New York to Miami displayed a
cardboard cutout of...