第1章 エグゼクティブサマリー

第2章 当レポートの調査範囲

第3章 市場調査手法

第4章 イントロダクション

第5章 市場情勢

第6章 製品別の市場分類

第7章 市場成長因子

第8章 市場成長因子の影響

第9章 市場の課題

第10章 成長因子と課題の影響

第11章 市場動向

第12章 ベンダー情勢

競合シナリオ

ベンダーシェアの分析

その他の有力ベンダー

第13章 主要ベンダーの分析

Colgate-Palmolive

Henkel

P&G

Revlon

Unilever

第14章 付録

略語リスト

第15章 Technavioについて

目次

Product Code: IRTNTR7537

About deodorant

Deodorants fall under the broad category of cosmetics. They are categorized into four different variants based on its physical appearance: sprays, roll-on, sticks and solid deodorant, and other deodorants (includes wipes, gels, and creams). Deodorants act as antiperspirant products and are considered as a drug by the US FDA. They contribute only 4.13% to the cosmetics market revenue in the US.

Technavio's analysts forecast the deodorant market in the US to grow at a CAGR of 5.62% over the period 2014-2019.

Covered in this report

The report covers the current scenario and the growth prospects of the deodorant market in the US for 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of various deodorants, which include:

Deodorant sprays

Roll-on deodorants

Sticks & solid deodorants

Other deodorants (cream, gel, pumps, and wipes)

Technavio's report, Deodorant Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the deodorant market in the US and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key vendors

Henkel

Kao Corporation

L'Oreal

Procter & Gamble

Other Prominent Vendors

Beiersdorf Global

Church & Dwight

Helen of Troy

Kao USA

Reckitt Benckiser

Tom's of Maine

Key market driver

Increased demand for antiperspirant products

For a full, detailed list, view our report

Key market challenge

Adverse health effects

For a full, detailed list, view our report

Key market trend

High demand for organic and natural products

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2019 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

Table of Contents

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast by revenue

Market size and forecast by volume

Five forces analysis

PART 06: Market segmentation by product

Deodorant market in US by product category

PART 07: Market drivers

PART 08: Impact of drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

Competitive scenario

Vendor share analysis 2014

Other prominent vendors

PART 13: Key vendor analysis

Colgate-Palmolive

Henkel

P&G

Revlon

Unilever

PART 14: Appendix

List of abbreviations

PART 15: Explore Technavio

List of Exhibits

Exhibit 01: Product offerings

Exhibit 02: Challenges versus market development

Exhibit 03: Deodorants product categories

Exhibit 04: Deodorant market in US 2014-2019 ($ billions)

Exhibit 05: Per capita expenditure on deodorants in US 2014-2019 ($)

Exhibit 06: Deodorant market in US 2014-2019 (millions of gallons)

Exhibit 07: Per capita consumption of deodorants in US 2014-2019 (ounces)

Exhibit 08: Revenue and volume growth rate comparison of deodorants in US 2014-2019