J Brand Social Media Performance | Instagram

Instagram

Due to changes in Instagram API policy we are not providing this report anymore. You can still find historical data.

Activity

The Brand Activity is the total number of official photos posted, likes and comments made by a brand at a given period. On the right the specific number of photos, likes and comments done over the selected period. The growth/decrease percentage on the previous period is placed below.
The Users Activity indicates the number of comments, likes and mentions to the brand’s official photos, posted by the users at a given period. The growth/decrease percentage on the previous period is placed below.
This graphic allows you to see the response and the level of engagement of the followers to the brand’s photos by comments, likes and mentions, over the selected period.

Brand

Users

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Benchmarks

For the benchmarking, we compare the brand’s results related to: Market Segment and Core Business.
We compute a benchmark for each figure of the brand and user’s activity, calculating the Market Average, the Best of the Market and the Comparison with the Market Average.
The Market Average Benchmark shows the average of pictures and videos published by all the brands included in that specific segment, during the analyzed time frame.
The Best of the Market Benchmark represents the most active brand of the same segment in the selected time frame.
The Comparison with the Market Average Benchmark points out the difference between the brand’s performance and the average of the market.
As far as the Users’ Activity Benchmarks, the same approach is followed, focusing on followers’ comments, likes and mentions.

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Followers

A follower is an Instagram user that decides to follow the Brand's account and start receiving its updates. In this section the amount of new followers gained in the selected period are displayed, as well as the Growth Rate percentage.
The graphic allows you to see the followers growth trend and the brand’s actions over the selected period.

Growth

Impact

This figure allows you to have an overview of the average reactions by the followers per brand's activity. The growth/decrease percentage on the previous period is placed below.

Average Reactions per Brand Action

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Benchmarks

For benchmarking, we compare the brand’s results related to: Market Segment and Core Business.
We compute the Impact Benchmark, calculating the Market Average, the Best of the Market, and the Comparison with the Market Average.
The Market Average Benchmark shows how much the followers are engaging with all the brands in that specific segment, on an average.
The Best of the Market Benchmark points out the impact of the brand people engage the most with, in the same segment and in the selected period.
The Comparison with the Market Average Benchmark points out the difference between the brand’s performance and the average of the market.

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Worst 5 Activities per Impact

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Hashtags

These are the top Instagram Hashtags for J Brand in the selected time-frame.
The list is ordered according to the total Occurrences of these Hashtags in the Instagram made by the users, mentioning the brand.
Click on the Trend names to get a full report on them, related to the fashion industry.