Creative and Branding, Web Design and Development

Bits and Pieces was enjoying a solid footfall following in their brick and mortar retail space in Abu Dhabi. With clients all over the GCC, the owner wanted to give better access to its growing base of customers. The idea to launch the e-Shop was then born. A fully customized Magento e-shop–the UI/UX was based on a careful study of the personas of the Bits and Pieces customers. We factored in how they shop by color, looked at what filters they frequently use and prefer and developed the design based on the unique and distinct way they liked the website to interact.