Product management is one of the most important functions in an organization. Yet the product management literature has focused largely on creating successful products and has relatively little to say about creating effective product management organizations.

This webcast identifies several key factors that potentially impact product management performance and client relationships. It highlights the progression in levels from a product management organization that is basic in its capabilities to a high performance product management organization. But what do you need to do and how can you reach "High Performance Product Management"?

Join this webcast to:

1. Understand the scope of product management

2. Get insights into how you can create a market driven product portfolio by creating a high performance product management culture within your organization.

3. Understand what level of Product Management capabilities that exist in your organization today and what steps you need to undertake to create a high performance product management organization.

To help users understand how to improve transparency and cost efficiency within Application Portfolio Management (APM), IBM, along with our guest Forrester Consulting, are presenting a special webcast.