J. Sonia HuangAssociate Professor

Education

Ph.D., School of Journalism, University of Texas at Austin, U.S., 2007
M.A., School of Journalism and Mass Communication, University of Wisconsin at Madison, U.S., 1999
B.A., Department of Foreign Languages and Literature, National Cheng Kung University, Taiwan, 1996

Wang, W., & Huang, J. S. (2011, July). The Taiwanese press in the Internet age: Business strategies, revenue models, long tail economy, and their impacts on journalism. Paper presented at the International Association of Media and Communication Research (IAMCR) Istanbul, Turkey. [NSC 98-2410-H-009-001]

Chyi, H. I., & Huang, J. S. (2010, August). Demystifying the demand relationship between online and print products under one newspaper brand: The case of Taiwan and the emergence of a universal pattern. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Denver, CO. [NSC 98-2410-H-009-001]

Huang, J. S. (2009, August). An examination of the business strategies in the Second Life virtual market. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Boston, MA.

Huang, J. S. (2009, August). The determinants of Web traffic in the online news industry: A resource-based view. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Boston, MA.

Huang, J. S. (2008, May). Industry and firm effects on performance: Evidence from the online news industry in U.S. Paper presented at the The 8th World Media Economics and Management Conference (WMEMC), Lisbon, Portugal.

Huang, J. S. (2007, August). Real business and real competition in the unreal world. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C.

Huang, J. S., & Heider, D. (2006, August 2-5). Media convergence: A case study of a cable news station. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.

Sylvie, G., & Huang, J. S. (2006, August 2-5). Value systems and decision-making styles of newspaper editors. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. First Place Faculty Paper.

Huang, J. S.(2005, August 10-13). Competition and diversity: A content analysis of news diversity between Fox News and CNN. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Antonio, TX. First Place Student Paper.