Being energy smart

npower’s Energy Champions campaign features half a dozen small business owners who have committed to using energy more wisely. From energy-efficient lighting to voltage optimisers, the tactics they’ve adopted could save them hundreds a year. In a series of landing pages—each leading with a specific business owner—we look at these energy-saving tactics through user-friendly imagery and iconography. It’s a great way to promote interest and engagement from other business owners who may or may not be npower customers.