Anastasia Beverly Hills Matte Lipstick Is Coming Soon

After mastering liquid lipstick with a myriad of shades, one cult-favorite beauty brand is about to go back to the basics. You might want to take a seat before you keep reading. OK, ready? Anastasia Beverly Hills Matte Lipstick is finally happening. The huge news was announced on Anastasia Beverly Hills's Instagram last night. The company posted pictures of the new black-and-burnished-gold tubes, as well as a shot of a model wearing a bright purple lip color. The new Matte Lipstick is, surprisingly, the first time that Anastasia Beverly Hills has ever offered traditional lipsticks in bullet form. In a way, the brand started opposite from what many other makeup companies do, starting with brow products and launching liquid lipstick and lip gloss, first. If its Matte Lipstick is anything like their liquid variety, we're all in for a super opaque formula with some serious staying power. And let's be real, the new Matte Lipstick will probably be more comfortable to wear, too.

Fans of Anastasia Beverly Hills have been hoping for this kind of lipstick for years now. The hype became especially real after Claudia Soare, the cosmetic company's president and daughter of founder Anastasia, teased the Lip Palette. All the mysterious lipstick-focused pictures she posted on Instagram that followed led many to believe the Matte Lipstick was happening. Now that it officially is, everyone is low-key freaking out. One of Anastasia Beverly Hills's Instagram followers with the handle, @shagufta.fhatima, wrote, "Yaaaas this is what we all have been waiting for😌" in the comments. In addition to countless people replying with "finally," follower @lilia.iva wrote, "I've been waiting for Lipsticks for soooo long 😭😭😭😭😭my dream came true ❤"