Portuguese Jewellery curated by AORP

International Shows

BIJORHCA PARIS JANUARY 2013

For 4 days the vendors of high jewellery, watchmaking, goldsmithery, prêt-à-porter and retailers go of to discover more than 450 designers of fine jewels and fashion. Worthy of special mention is the exclusive design in a showcase of the best work produced in terms of the design of unique objects worldwide.

“It’s the only fair where trends are revealed, where meetings are held and deals are sealed.”

Portuguese Jewellery Shaped with Love is part of a project developed by the AORP – Portuguese Jewellery and Watchmaking Association. This is a digital tool promoting the image of Portuguese Jewellery at home and abroad. The focus is on more promising markets with projection through participation in international events and fairs. This online platform intends to convey the new proposals and reports, shaping a new identity for Portuguese jewellery on the world scene. The testimony and values conveyed by the brand “Portuguese Jewellery shaped with love” are becoming increasingly important. The transmission aspects are multiplied, applying the field of influence. This website focuses on the differential aspects of the national offer: the specialisation of production; creative abilities in the fields of design, fashion; and the quality of the services rendered internationally. This constitutes a purpose in itself to promote the brand identity and the actions of national jewellery internationally, whilst simultaneously serving as a means for companies to integrate the AORP initiatives and promote the best of its productions. The campaign “Portuguese Jewellery Shaped with Love” is part of the Gold Win Together project supported by the Collective Actions’ Support System (SIAC).