HTC Hero TV ad hits UK primetime tonight

Now that the HTC Hero smartphone has begun shipping this week in the UK (along with the T-Mobile G2 Touch), it was about time for a big marketing push. It looks like this will start in earnest tonight.

A new HTC Hero TV advert will hit the Film4 channel at 20:56 this evening. The advert is expected to be more product-focused compared to previous HTC ads (like the Diamond 2 and Magic). Film4 can be found on Sky channel 315.