Mixpanel

Mixpanel is the most advanced analytics platform for mobile and web. With Mixpanel, companies like Uber, Spotify, Microsoft, Amazon and Salesforce can understand how people use their mobile applications and websites to grow their business. Every app has unique insights that can determine success—Mixpanel is the analytics platform to uncover and act on those insights with native A/B testing, push notifications, automated email campaigns and in-app messages. Mixpanel has more than 3,300 customers and analyzes over 50 billion events every single month. Mixpanel was founded in San Francisco with an office in New York. Mixpanel reached true profitability in February 2012 and is backed by top investors including Andreessen Horowitz, Sequoia Capital, and Y Combinator.

5 Questions with Mixpanel

1. Can you tell us a bit about Mixpanel?

At Mixpanel, we're helping the world learn from its data. Our analytics platform allows companies to track and analyze the user actions that drive their business. Mixpanel gives you the ability to easily measure what people are doing in your app on iOS, Android, and web.

2. What behaviors should companies be tracking?

That's the problem with traditional analytics solutions. They are a lowest-common-denominator answer. And a standard set of metrics is never going to give you the insights you need. Those actions are different for each company, but you know which actions are important to your business - whether it's a user watching a video or creating an account. Whatever it is, Mixpanel allows you to track and analyze it.

3. How is the analytics world changing?

In the past, working with data meant writing SQL queries. But as data education permeates throughout companies, it's no longer just data scientists and engineers thinking analytically. Everyone needs to inform their decision-making with data, and that means having data that is queryable and accessible by the entire company - regardless of technical background.

4. What will increased data education mean for companies?

More informed decisions. We've always known the questions we ask ourselves, but too often, when it came to actually making decisions, we were simply working off an educated guess or hunch. With better data education and accessibility, everyone is able to make more informed decisions based on real data.

5. Lastly, as one of the exclusive sponsors of the 2015 Chief Analytics Officer Summit – what are your expectations?

We expect the summit to be a place where analytics leaders can discuss the challenges encountered and solutions discovered as they take their companies into an even more mature analytical future.