Fellas benefit from Dragons exposure

Fellas Wipes, the male intimate wipe seen last year at the ETO Show and Erotica, has been introduced to the whole nation through the BBC TV programme Dragons’ Den, which was broadcast last week.

The Dragons were less than impressed with the request for investment and the product, with Theo Paphitis being particularly rude and condescending. Fellas boss Colin Bruton [pictured] explained on Twitter that he’d been “really nervous in the Den” and that it’d been “very tough”.

Twitter’s reaction to the programme was mixed but the product certainly got people talking. Dragon Debrah Meaden said: “Today’s new word #Manatomy.” Comedian Bob Mortimer commented: “I just wipe mine on the curtains” and the following morning Peter Jones, another Dragon from the show tweeted: “Packing things I need for filming tomorrow: stripy socks, makeup & (laughed when I put these in my bag) – wipes!”

Colin tweeted after the programme: “Well some nice tweets…some not so nice…I guess it is always easy to criticize somebody that tries for himself…”

Colin Bruton’s investment opportunity wasn’t seized upon by any of the five businessmen and women at the core of the programme and as the voiceover said, “He leaves with nothing” – nothing that is except a prime-time TV audience for his product. And business certainly seems to have improved since the show was broadcast – on 23rd October Colin tweeted: “Almost 50% of my online sales are to women since Dragons’ Den was shown on Sunday; what does that tell us guys?” and in reply to a tweet asking if he was still looking for an equity partner, Colin said: “Don’t think I need one now.”

About ETO

ETO is a completely independent publication which has no links to or connections with any other adult business. Published monthly, it is freely available to qualifying companies, individuals, retail outlets and online stores in the UK and, via subscription, to interested organisations.