Answering Why - Videos

A collection of videos featuring Mark’s award-winning bestseller

Reader Reviews

Answering Why: The Award-Winning Bestseller
Game changer. Highly recommend. Compelling and motivating. These are just a few of the reviews from parents and educators who have read Answering Why. Discover what they’re raving about!

ANSWERING WHY – By: Mark C. Perna – Why You Should Read This Book
Author and performance expert Mark C. Perna sits down to talk about why he wrote Answering Why — and how it can help you unleash passion, purpose, and performance in younger generations. Listen in!

Interviews with Mark C. Perna

Answering Why: Key Takeaways – How to Create the Want-To
“If the want-to is strong enough, the how-to will come.” Generational expert and author Mark C. Perna talks about how to create true motivation in today’s younger generations. Watch now!

Answering Why: Key Takeaways – Light at the End of the Tunnel
The Light at the End of the Tunnel strategy motivates young people to persevere through their education and career training pathway. Bestselling author Mark C. Perna says that for young people today, the Light is all about lifestyle. Watch this quick video for more insights!

Answering Why: Key Takeaways – Hearing the Branch Creak
What does it mean to hear the branch creak — and why is it valuable? Award-winning author Mark C. Perna discusses why the branch creak causes a sense of urgency and fear of loss, and why those forces can propel us in a positive direction. Watch now!

Answering Why: Key Takeaways – Bridging the Generational Gap
Why are there so many differences between generations? Bestselling author and speaker Mark C. Perna discusses the reasons for the gap and how we can start bridging it. Watch to find out more!

ANSWERING WHY – By: Mark C. Perna – Millennials are Amazing
The Millennials get a lot of bad rap, but author and generational expert Mark C. Perna sees them as an incredible generation — tenacious, talented, and full of promise. Find out why!

ANSWERING WHY – By: Mark C. Perna – Motivation from Apollo 13
“It wasn’t a miracle; we just decided to go.” Author, speaker, and CEO Mark C. Perna shares how this line from the movie Apollo 13 profoundly influenced his life and work in education and workforce development. Get inspired!

ANSWERING WHY – By: Mark C. Perna – Parents, Empower Your Children
Discover how the book Answering Why can empower parents to give their children a powerful competitive advantage, both in the classroom and in their future careers. Watch now!

ANSWERING WHY – By: Mark C. Perna – Educators, Empower Your Students
Generational and performance expert Mark C. Perna talks about how educators can best help students succeed in their education and career journey. It’s all about making young people career ready, period. Find out more!

ANSWERING WHY – By: Mark C. Perna – Employers, Empower Your Team
Author, speaker, and CEO Mark C. Perna talks about why today’s younger generations can be more than just employees and how employers can tap into what drives them. Find out how to engage these workers in your organization!

FREE Resources

Action Guide – Maximize Your Experience of Answering Why
Reading Answering Why? Make the most of the book’s strategies by downloading author Mark C. Perna’s free Action Guide on maximizing interactions with today’s younger generations. Just three 30-second secrets can change the way you interact with the young people in your sphere of influence!

Book Discussion Guide – Maximize Your Experience of Answering WhyAnswering Why is a great book for staff to read and digest together, and author Mark C. Perna’s free book discussion guide makes it easy to implement. Download your copy today!

Career Conversation Starter – Maximize Your Experience of Answering Why
Parents need to start talking with their kids about careers sooner, and author Mark C. Perna’s Career Conversation Starter can help you do just that. Simple, impactful questions can get the conversation started and inspire young people to make the most of their journey. Get your free download now!