Amico launched the Pets Pyjamas
website in 2014 after she noticed how many people would spend
thousands of pounds on pampering their pets. On the site, they
even sell Fit Fur Life treadmill for dogs, which
costs £7,795 ($11,792). Pet owners even cough up a
huge £4,356 ($6,588) for a 24-carat gold bubble chair
with silk cushions for their furry friends.

Even UK finance minister George
Osborne sent a handwritten letter, delivered in a
House of Commons envelope, to say thank you on behalf
his Bichon Frise dog "Lola Osborne" for a Pets Pyjamas
hamper.

“Thank you so much for the
wonderful hamper of my dreams. It was filled with everything a
Lola could want!”
said the note, reported by the Telegraph. “The bandana is
super stylish and all the other pups are jealous of me!”

Amico's estimate of unlocking a
30% rise in revenue for hotels isn't completely out of this
world, considering how much people are spending on pampering
their pets on an annual basis.

According to Euromonitor data, global spending on pets is set to
reach £66 billion ($100 billion) by 2019. In Britain alone, the
estimate is set to exceed £4.6 billion ($7 billion) by the end of
2015.

Already, a fifth of UK spending goes on non-food items, such as toys,
grooming, and doggy daycare.