S4C launches UK-wide on-demand service on YouView

Welsh channel S4C has launched an on-demand TV service on YouView, available to all viewers across the UK.

From today onwards, all the channel's content will be
available, allowing YouView users to watch S4C
programmes on demand for up to 35 days following the original broadcast.
YouView customers in Wales can already watch S4C programmes through
the live service, delivered via terrestrial TV on channel 4. However, the on-demand service opens up access to S4C programmes across the whole of the UK with YouView.

S4C Chief Executive Ian Jones says, "Launching S4C on the YouView
platform is a significant step which will place S4C shoulder to shoulder
with the UK's other main channels. Our aim is to expand the methods of
watching S4C making it easier than ever for people to watch our
excellent programming. We know that viewing habits have changed and are
continuing to evolve, and the challenge for us is to respond and remain
at the forefront of these changes, by listening to our viewers."

David Dorans, CFO, YouView said, “It’s great to see YouView offering
Welsh TV programmes to customers across the UK via the new S4C on demand
player. We pride ourselves on supplying customers with an easy to use
TV service and choice of good quality TV programmes, and the addition of
S4C makes YouView even more compelling for UK consumers.”

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4
comments:

Good approach to making the broadcaster sustainable. S4C could really concentrate on making quality programmes such as hinterland that will appeal to the whole of the UK. Just look at The Returned and The Bridge to see that drama is now breaking the English language barrier.

Last August S4C and BBC launched a joint press release. It (S4C) is/was meant to be coming to BBC iPlayer with all S4C content being on IPlayer by the Autumn (2014)http://www.bbc.co.uk/mediacentre/latestnews/2013/s4c-programmes-on-bbc-iplayer.html

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