PubMatic saves up to $8 million a year in Opex

PubMatic is a leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance.

Challenges:

Controlling OpEx cost of using the public cloud

Lacked centralized management for control, deployment and monitoring

Limited budget to add additional hardware

Solution:

Hybrid cloud model using OpenStack while relying on the public cloud for capacity spikes