Website Survey

Market Insight Series - Mexico

Why are international travellers so important for Alberta? What are today’s travellers looking for? How can working together bring more travellers to the province?

Tourism is a strong economic driver for Alberta with Travel Alberta’s international markets accounting for 1.4M person visits and $1.5B in revenues for the province. Join the Travel Alberta Global Marketing Team for an overview of these important markets, including a closer look at the United States, United Kingdom, Germany, Netherlands, China, Japan, South Korea, Australia and Mexico. Each session will follow a defined agenda designed to help Alberta tourism partners learn key considerations for leisure and business travel from each market, Travel Alberta’s strategy to influence new visits to the province, and how to work more closely with the Travel Alberta Team.

Webinars will be led by Travel Alberta Team Members responsible for consumer marketing, media relations, and business development strategies for each market, as applicable. Each webinar will be a maximum of one-hour in length and will include Q&A time with the presentation team.

Registration for each webinar will remain open until one-hour prior to each market presentation commencing.

CONNECT WITH THE TRAVEL ALBERTA TEAM

If you have specific questions about a market or if there are insights that would be helpful in developing your marketing plans, we want to hear from you! Please forward questions and comments by Thursday, September 21 to Leanne Howard, Team Coordinator, Global Consumer Marketing at leanne.howard@travelalberta.com. We will make every effort to address questions through the content presented during the webinar or during the Q&A to follow.

All market presentations will be available on the Travel Alberta industry site in early October.