The Alternative Tourism Group is a Palestinian non-governmental organisation specialising in tours and pilgrimages that include critical examinations of the history, culture, and politics of the Holy Land. Established in 1995, the organisation operates according to the tenets of justice tourism, i.e. tourism that holds as its central goals the creation of economic opportunities for the local community, positive cultural exchange between guest and host through a one-on-one interaction, the protection of the environment, and promoting a broader understanding of the historical and political context.

Â

Together with its partner organisation in the Golan Heights, Golan for Development, and one of its international partner, the Ecumenical Coalition on Tourism based in Thailand, the Alternative Tourism Group developed the project Pilgrimages for Transformation which laid the foundation for building up our new tourism network PIRT.