What is a Conversion Pixel?

Clicks are when people click on your link to view the page you shared. Conversions are counted as when they click-through into your call-to-action to reach your destination page.

However, just because someone clicked on your call-to-action to reach your destination page doesn't mean they ended up making a purchase or taking action. To track this, we have Verified Conversions.

Verified Conversions are tracked through a Conversion Pixel. For example, you can add a Conversion Pixel to a post-purchase thank you page which will help you track how many people who clicked on your call-to-action ended up making a purchase.