National Volunteer Week, created by Points of Light, is an opportunity to recognize volunteers who lend their time, talent, voice and support to causes they care about in their community. Kenneth Cole Fragrances, in partnership with Big Brothers Big Sisters of America, will share the stories of heroic Big Brothers to inspire others and encourage everyone to take action in their community.

The inspiration behind Kenneth Cole’s MANKIND HERO fragrance is rooted in the evolution of today’s modern heroes – the courageous leaders, inspiring guides, and committed mentors. At the core of the campaign, MANKIND HERO represents the fundamental mission of Big Brothers Big Sisters of America, reinforcing the importance of performing small acts of courage, kindness, and integrity – reminding us that everyone can be a hero to someone.

“Heroes come in many forms – those who fight to make the world a better place and those who make just one life better with their presence,” said Kenneth Cole, Chairman and CEO of Kenneth Cole Productions.

Kenneth Cole Fragrances is proud to support Big Brothers Big Sisters of America through its “Hometown Heroes” initiative in support of the mission to offer mentorship to today’s youth. For every purchase of specially-labeled limited edition Kenneth Cole MANKIND HERO 3.4 oz and 6.7 oz Eau de Toilette fragrances, $2.00 will be donated to Big Brothers Big Sisters of America to support the work of local affiliates.

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It’s not just a donation. It’s an investment in a child’s future.

When you donate online to Big Brothers Big Sisters, you join our cause and directly support children in your community. No matter how little or big the amount, donating can start making a difference in the lives of young people around you.

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, in communities across the country. We develop positive relationships that have a direct and lasting effect on the lives of young people.