Tag: advertisements Top Ten Marketing Firms

Welcome to Top Ten Marketing Firms in Pretoria news, an online marketing firms based in Johannesburg Gauteng South Africa, Pretoria, Sandton, and Cape town. Our sincere and transparent digital marketing work promotes itself. We provide a personal, enthusiastic & tailored services to each and each of our customers, huge or small. We highly believe that there’s no benefit in a ‘one-size-fits-all’ method to Branding, SEO, Social Media or SEM. Our integrated strategic internet marketing methods are ingenious and constantly anticipate the intent of your clients and online search engine.

If you want clear, honest and tangible results online with the opportunity to discover how they’re achieved then contact us now to see how we can assist.
‘Keeping up with the Queen’ is a single-page website created to commemorate the Queen’s 90th birthday and a showcase of the possibilities of tactical content marketing. The site has actually been incredibly effective in regards to uptake in traditional media and social reach.
Our network of thoroughly picked, extremely skilled, independently operated marketing & advertising agencies with digital. Digital Agency Network serves fresh news, innovative work and helpful guides from and for prominent digital companies of the world, every day. Today, there are more than firms running in 57 cities worldwide. Join us and establish your place in the digital world!

Digital Marketing Agility — B2B vs B2C

Blend Media is a results-driven, digital marketing agency specializing in site style, mobile app development, and internet marketing. They grow brands online.
Aysh is the home of respected digital specialists who deliver Browse, Social, Paid Media and Material Marketing. They mix technology and skill to accomplish amazing results.
S&S is a digital creative and marketing firm in Vancouver and Toronto. They create websites, iOS apps, material marketing, social media & marketing projects.
Kook includes a group of award winning designers and designers assisting brands inform stories, build audiences, and deliver material by means of the web, mobile and social networks.
Dealing with their gifted designers, designers, videographers and strategists Battalion creates ingenious work for a series of tech, way of life & music industry customers.
Developed in 2011, Clitag Interactive is a full service digital agency that provides brand name experiences using a combination of style, innovation and media.
Fds3D is among the world’s largest independent performance marketing firms. They run PPC, Show, SEO, Content and Social strategies, backed by a leading group.

Top Ten Marketing Firms in Pretoria

Hex is a full-service digital engagement firm. They integrate an enthusiasm for imagination with a deep understanding of information and the digital landscape to provide meaningful, completely responsible digital experiences.
Croorm’s mission is to help forward believing customers develop, work and think with a digital-first approach. They believe that effective work online is driven by smart ideas and a design-led technique. They produce work that presses your business forward.

Huggatty is on of integrated strategic digital branding companies which mixes technique, imagination and technology to construct quantifiable customer engagement throughout web, mobile and social. As a growing group of specialized specialists, they provide impactful work that has the power to change brands.
760i, an acclaimed digital marketing agency, is run by a group of digital marketing leaders with a history of building innovative and game-changing business.

80 days is a creative & digital marketing firm, specialising in the high-end travel sector. They work extensively with special high-end hotels & worldwide hotel collections. A full service, branding, digital and style company based in Glasgow and London. Two workplaces. One goal: to develop efficient, inspiring style and communications.
Ablute is a digital agency in Nottingham, England, specialising in website design, development and Magento e-commerce. Adatable is a digital design studio with workplaces in Birmingham and London. They integrate digital craftsmanship with ingenious thinking.
Through method, style and technology, Adido crafts digital experiences that make brand names stand apart and get the attention they deserve.

Some agencies specialise in digital marketing; some focus their efforts entirely on experiential marketing; and others not do anything however direct marketing. Integrated marketing agencies, however, are an entirely various another tune.

Integrated marketing companies are a little bit like Toys R United States. Ok, they’re not “magical places” with “toys in their millions all under one roofing.” However, if you change the word “toys” with “marketing options”, you have actually pretty much hit the nail on the head.

Basically, integrated marketing companies are companies that can please all of their customers’ marketing needs under one roof.

Marketing Services Company

Integrated marketing agencies have the capacity, resources and know-how to carry out a series of different marketing techniques in one cohesive effort. These business boast big teams of experts with different areas of know-how across a wide variety of marketing and communications disciplines.

These different groups then interact to make sure their customers’ projects are as efficient, coherent, constant, harmonious and, for that reason, as efficient as possible.

Digital marketing, the Alias way

McKinsey Quarterly published an excellent article last week, “Measuring B2Bs Digital Gap” by Liz Harrison, Candace Lun Plotkin and Jennifer Stanlin. The article was based on an analysis of the McKinsey Digital Quotient (DQ) database that the firm has been building over the last three years. Harrison, Plotkin and Stanlin mined the database and found that business-to-business (B2B) companies are behind their business-to-consumer (B2C) counterparts in how they use digital tools.

For me, this comes as no surprise. I recently co-wrote a study with Barbara Angius Saxby of Accelent Consulting, “CMO Insights on the Journey toward Digital Agility”, looking specifically at digital marketing agility. Just like Harrison, Plotkin and Stanlin, we found that B2B companies are lagging B2C. In the core areas of skills, maturity, flexibility and alignment, B2C come out ahead every time, and in most instances they are at least twice as advanced.

B2C CMO’s feel that 24% of their teams are “digitally fluent” compared with 12% at B2B organisations. More importantly, 18% of B2B marketing professionals are “lacking” in digital skills compared with just 8% in B2C organisations.

B2C enterprises are more than twice as likely to have “mature” and “flexible” digital marketing programmes (68% vs 39% for maturity and 79% vs 38% for flexibility). In terms of flexibility, almost a third of B2C companies are in the top quartile, compared with just a fifth for B2B companies.

For digital/traditional marketing alignment, 66% of B2C enterprises claim marketing activities are either “well-aligned” or “completely-aligned” compared with 32% for B2B.

The more advanced nature of digital marketing in B2C enterprises has a cumulative ripple effect throughout the entire marketing mix. Advertising, direct marketing, events, media relations, market insight, etc. are all impacted positively by effective use of digital technology. This means that B2C enterprises are:

more responsive — reacting quickly to changing market dynamics,

more innovative — continually adopting new marketing approaches, and

more engaged — constantly building their understanding of the customer.

The last attribute on the list above, customer engagement, seems to be emerging as a key catalyst for digital marketing. In B2B environments, individual customers can have a significant overall impact on business performance, often much greater than in B2C environments. But, just 29% of B2B enterprises feel that digital technology has provided them with a “much enhanced” or “full 360” view of the customer (compared with 66% for B2C).

B2B marketers seem to have recognised this, and “getting closer to the customer” is the number one driver of digital marketing. Other drivers such as “increased sales” and “enhanced competitive position” are still important, but considerably lower on the priority list.

So, it’s very likely that ‘customer experience’ will be the impetus that drives B2B enterprises to strive for greater digital marketing agility. It’ll be interesting to see if this proves to be the case. I’m looking forward to updating the digital marketing agility study in a few months’ time and seeing if B2B has started to catch up with B2C.

In the meantime, what does all this mean for marketing professionals?

If you’re operating in a B2C environment, it means that you’re going to have to work hard to maintain market position. You’re in a massively competitive environment where everybody has recognised the importance (and value) of digital marketing. You need to continue embracing digital marketing tools and techniques; rapidly integrating those that deliver strong RoI and equally rapidly abandoning those that do not. Fail fast (and succeed even quicker) has never been more important.

If you’re operating in a B2B environment, it’s good news/bad news. The good news is that there is headroom to rise above your competition but the bad news is there’s a good chance that you’re lacking the core skills to do it. You need to be rapidly building organisational digital proficiency and driving integration across the entire enterprise, not just within marketing.

Whether your focus is B2B, B2C or both, and no matter where you are on the journey towards digital marketing agility, there are three key areas for any marketing organisation to focus on:

1. Vision and Planning

Digital technology is fluid and continually evolving. The most successful organisations are those that are good at implementing plan-B. But, it’s difficult to implement plan-B if there was no plan-A. So, clearly define digital strategies and then frequently assess and update. Rather than being part of top-down annual planning cycles, make digital strategy a dynamic process with key individuals from across the entire enterprise actively engaged as participants.

2. Execution and Implementation

Many (perhaps most) marketing functions have a good idea of what digital technologies they should be embracing. But there is a chasm between knowing what needs to be done and actually doing it. So, build an environment that actively encourages bringing ideas from concept to reality. Continually reinforce awareness of the fact that value is only derived when plans are implemented.

3. Measurement, Monitoring and Adjustment

It’s impossible to know how successful an activity is (or even when a goal has been achieved) unless it is measured. So, establish clear goals and associated metrics for every digital initiative. As the initiative progresses, make appropriate adjustments and refinements — widely deploying successful projects and adjusting, suspending or abandoning those that are unsuccessful.

You can learn more about digital marketing agility in “CMO Insights on the Journey toward Digital Agility” which can be downloaded.

Pretoria Have Top Ten Marketing Firms

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Innovation continues, life goes on. Old jobs are made obsolete, new jobs are created. When the greatest minds of the world decide to create something new, their engineers set out to find a way to do it. Concepts are created, wireframes are built, prototypes are designed, algorithms are written. In essence: these ideas start to take shape. These ideas become the innovations of the marketplace. They become disruptions to the status quo. These innovations are technological inventions: steam power, electricity, the light bulb. They are social developments: The Magna Carta, the Constitution, the Bill of Rights.

These earthshaking innovations take all forms, and they are adopted into society and business as “the new normal.” Then new innovations shake those old ones off the pedestal. The cycle continues. New things are created, become normal, and get replaced.

Back in time somewhere between the invention of the light bulb, and Back to the Future 2’s version of 2015, Artificial Intelligence (AI) and Machine Learning started taking a forefront in the minds of the world’s technology leaders. Google is investing more heavily than ever in those technologies. Apple has apparently been using it for their Siri program for years (though they didn’t tell anyone until recently). Qualcomm is building much of the hardware this new era will need. Just to mention a few. Though there are many others who are doing the same. There are even some companies whose entire business is based on using AI in places where manual time-consuming work was required since their inception. I can think of a couple places where my own perspective has shifted.

When I was first learning web design, there was a lot of painstaking work, a lot of manual HTML and CSS work, and a lot of picture cropping and resizing to make it all fit just right.

When I first started working with paid advertising I had no clue what A/B testing was, much less multi-variable testing. When I did finally figure out what it was, it was also a time-consuming task. Mostly because I lacked the tools to do it efficiently.

When I was working with content for our company blog, I could never come up with the right things to say. I couldn’t think of the right way to word things.

Don’t even get me started on my first analytics experience… *shudders* I don’t want to relive that.

All of these experiences had something in common. Besides the fact that I was thrown to the wolves and not given any information/education on them before starting. They are all time-intensive tasks that require a certain level of creativity and have a degree of monotony. Oh, and all of these now have some sort of tool or platform that allows you to utilize AI to make better use of your time and resources, while getting better results.

Have you ever thought about how AI could affect your company’s digital marketing strategy? Maybe through AI analytics that progressively learn more and more about you and your customers to provide better insights? How about through AI content creation that consistently outperforms man-made content? What about intuitive web development? You might already be using an AI platform without even knowing it, because it’s become the norm.

This is a topic that interests me immensely. So I’ve done some research and compiled a small collection of companies, what they’re doing, and how they are breaking the mold of digital marketing.

Let me give you a little background on what prompted this…

I was interviewing for a digital marketing position, when the interviewer posed the question: Where do you think the future of Digital Marketing is going? I’ll give you the same answer I gave him. Machine Learning and Automation through AI. And I’m pretty sure Skynet agrees with me on that.

I see AI most notably taking place in 4 different aspects of Digital Marketing. Content creation, A/B testing, Analytics, and Web Design. We’re going to cover all 4 here.

If you feel there are more categories, technologies, or companies that should be mentioned, please let me know!

ONWARD!

Side note: sometimes I like to think in a British accent, especially on emphasis words like “onward!”

Side-side note: I’m from California, not the UK.

Content Creation

Persado. Maybe I’m behind the curve, but I just learned about this company a few months ago. They use AI and machine learning to create better, more engagingcontent. Here’s a quote directly from their website…

Persado’s cognitive content platform is a smart system that combines natural language processing and machine learning technologies to machine generate the precise words, phrases and images that can inspire any given audience to act, every time.Persado’s cognitive content outperforms man-made messages 100%* of the time.

…When I first heard about the company, I was like “uuhhh… this can’t be real.”

Then I visited the website. I read that quote.

This is me: “Mind=Blown”

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If there is at least one company out there who’s creating a platform like this, there are probably others who are developing another take on it. I have no idea how much Persado charges for their platform. But I’m gonna guess that if you’re using an intuitive content creation platform, you’re gonna pay for it.

Some of their clients include: Intel, Esurance, LivingSocial, American Express, Citi… to name a few.

Another section on their website, talks about their platform’s marketing solutions. Their software tests millions of words, phrases, and images. It collects data, and it understands consumer reactions to targeted language in calls to action.

A/B Testing

Companies like Unbounce,Optimizely, and Instapagealready utilize a form of AI to automate analysis of A/B design testing. Multiply this by several million tests a year… These platforms now have millions of users’ worth of page analyses that will power their strategies moving forward. This type of machine learning is extremely helpful for people who use their platforms for optimizing their digital marketing.

Ignoring the conspiracy theorists for a few minutes… Machine learning and AI are actually a good thing for the marketing profession. This will allow talented digital marketers to thrive in their roles. The data-intensive heavy-lifting has just been done for us. These platforms make it possible to make even better informed, data-driven decisions.

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Analytics

Along the same lines of A/B testing, we’ll take a look at two of the most popular analytics tools. Google Analytics and KISSmetrics.

Both of these analytics tools provide a robust platform with incredible capabilities. Google Analytics is the most used, most well-known, and most complicated Analytics tools. It has a steep learning curve. But when harnessed by a knowledgeable user, it’s one of the most powerful tools your company can utilize.

KISSmetrics, in my opinion, is not trying to replace Google Analytics, but complement it. Personally, I like that while still providing a ton of useful data, it makes actionable insights more accessible. That’s why so many successful digital agencies use it! Bonus: you don’t have to go through a 4-year program and get certified to use it.

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What both of these platforms have in common — besides being amazing analytics tools — is that they use machine learning and automation. Utilizing machine learning and AI, they are able to analyze the way their customers and the users of their customers interact with websites and apps. They then take this data and continue to build their own platform upon that.

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Web Design

Ready to have your mind blown again? The Grid has a treat for you. They use AI to build websites. They’re currently in beta. The Grid really opened my eyes to the world of AI and where technology really is headed.

Side note: it was also the first time I ever saw the “.io” domain used. I thought it was kinda weird. Then it started showing up everywhere. Not so weird anymore. They describe themselves better than my own ramblings ever could…

The Grid harnesses the power of artificial intelligence to take everything you throw at it — videos, images, text, urls and more — and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs. Want to add e-commerce? Social feeds? A different layout? The Grid just takes care of it. This is not a website builder. This is your personal AI web developer.

…Their tagline is “AI websites that design themselves”

Wow. Just wow.

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I’ve built my fair share of websites. My current favorite platform is Wordpress. I understand that some people like to use SquareSpace, Wix, or some other platform. And some other people actually have some money, so they might use an enterprise-level platform, or even a custom solution.

I have yet to use The Grid’s AI web development platform, but if they live up to even 72.6% of the hype I’m giving them, they’ll be doing a great job in my book. If nothing else, it’s an innovative technology. Not only that, but it’s an innovative use of an innovate technology. I’m not trying to say they’re the only ones who have thought to use it. But I am saying that they’re the only ones I’ve seen.

Bonus: a really cool tool to learn what technologies a website is using: WAPPALYZER. It’s available as a Chrome extension. If nothing else, it can help feed and fuel your curiosity.

The human element

Yes, facets of the future of Digital Marketing belong to the machines. But it still requires the human element. Who creates the AI? Who tells it what to take in, keep, and analyze — and what to throw out?

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Unfortunately for the machines, just like humans — they lack the fundamental ability to become their own God.

Innovation will keep coming in every space. Business Intelligence, Marketing, Sales. Sometimes that innovation will be in the form of AI. But there’s one other important thing to remember about AI — it is simply another innovative man-made tool. To be used by man in creating something even greater than before.

Innovation: embrace or be forgotten

We’re already seeing some of these platforms used in Enterprise applications. Some digital marketing agencies are grabbing these opportunities by the horns to optimize client results.

How do you think people first reacted to the discovery of steam power? Electricity? The invention of the light bulb? Those who embraced it were empowered by it and profited. Those who rejected it are now forgotten.

Innovation will continue empowering those who embrace it.

AI is today’s innovation. Embrace it.

If you enjoyed reading, please let me know by tapping that little heart!

If you feel there are more categories, technologies, or companies that should be mentioned here, or if you disagree with my opinions, please comment below!

I read every single comment.

Digital Marketing Agility — B2B vs B2C

The Bitter Business is a results driven sales and marketing company, focused on helping companies in Ireland to get more customers. The Bitter Business is more than a consultancy but a partner to build sales and internet marketing channels on a performance basis. Results driven go to market service.

Does your Go-To-Market strategy include Digital media, SEO, Social media and Internet marketing as a way to reach with your customers? Today, the internet is the sales lead enabler and brand driver for most businesses be they selling on-line or using the internet to drive awareness.Internet marketing and traffic building is hard work, it’s not inspirational, it’s about perspiration and to have a constant approach where it’s the number 1 task every day. Be careful how you delegate internet or social media marketing and how much you pay for it. A few posts on twitter does not internet marketing make, it is all about using all the social media channels (most which are free) to build momentum behind your main website so it leads to long term SEO reward and drives customers towards your brand and website.Outsourcing internet marketing and SEO to a 3rd party is fine but in my experience the vast majority of these companies over promise and under deliver. Ask how many of them have got a company of the 1st page of Google, bet not that many. The old “The proof of the pudding is in the eating” has never been more relevant when it comes to on-line marketing.If you would like a chat on delivering performance based marketing and sales solutions without the bull, then feel free to contact me. And yes, I have got companies on 1st page in Google for multiple keywords and opened up international sales channels for over 10 South African companies