A new Crayola Experience attraction — the first of its kind outside of the arts supplies maker’s headquarters in Pennsylvania — will open its doors at The Florida Mall next summer, bringing with it 200 permanent jobs.

The new attraction, which will take up about 70,000 square feet of the soon-to-be-former Nordstrom space at the mall, is set to be a two-story attraction that will be the mall’s first to require an admission fee, though that fee hasn't yet been determined. The attraction will have 25 hands-on activities, a signature Crayola Store and a cafe offering a family-centric snack experience.

Victoria Lozano, Crayola's vice president of corporate strategy and development, was in Orlando for a July 29 press event announcing the attraction. She said based on what the four-story facility in Easton, Pa., draws, the Orlando facility could bring an estimated 400,000 visitors to the mall.

Listen to more about what she had to say in the video and check out the slideshow for photos from the press event, as well as those provided by Crayola.

Meanwhile, The Florida Mall expects the new attraction will add another entertainment experience for shoppers in addition to the existing M&M's World store, The Disney Store and the American Girl store, slated to open this fall.

“There’s a lot of synergy between these brands, and now people could spend the whole day at the mall,” said Brian Hanson, mall manager. “Crayola is a powerful brand, and they didn’t choose Orlando by accident. They know that we’re a top family destination.”

Mall owner Simon Property Group Inc. (NYSE: SPG) is expected to first get into the space sometime later this year to divide it for two tenants: the Crayola Experience, which will take some space on the first level and most of the second level, plus a 60,000-square-foot retail concept that Hanson declined to name. A construction schedule hasn’t yet been determined, but Crayola will need to do plenty of buildout on its facility and it is targeting summer 2015 for an opening date.

Seattle-based Callison LLC is Crayola’s main architect, though the firm also has several other design partners it has been working with, Lozano said. A general contractor hasn’t yet been named.

Meanwhile, Crayola is starting to recruit workers for its Orlando attraction, Lozano said. Several positions have been posted on Crayola’s careers website for Orlando, including marketing and sales manager, group sales and assistant manager of group sales.