Founded in 2006, NAMA which stands for News & Ads Monitoring Agency is a media monitoring company located in Kuala Lumpur, Malaysia with an expanded footprint in Singapore since 2011.

NAMA provides a full range of media monitoring services which includes print and broadcast, as well as online and social media tracking.

Since its inception, we have grown tremendously, both in our client base as well as in our skills and offerings to meet the different requirements for media monitoring.

THE MONITORING

PROCESS

OUR SCOPE OF MONITORING SERVICES

First, you must determine your company’s monitoring needs, whether this includes the company’s initiatives only, or its competitors and industry, as well as other requirements. Then, you must decide how you want to use the information monitored.

We will then customize the information to be collected and analyze it based on your requirements so that you can derive the best intelligence from the analytics for your business strategies.

Mainstream Media MonitoringNAMA records and monitors thousands of hours of television and radio broadcast news every day. With our press clipping services, we offer you complete coverage of every daily and non-daily print publications which include newspapers, monthly titles, consumer and trade magazines. Our media monitoring primarily covers Malaysia and Singapore markets, in all the major languages including English, Malay, Chinese and Tamil.

Online & Social Media MonitoringWe collaborate with trusted partners in bringing you the right social and media tracking tools to listen to what is being said about your brand, products, and campaigns across the internet, not just from traditional sites, but on millions of social sites too. We can help you track, optimize and benchmark your social media performance with best practices and competitors in every possible way.

Our Scope of Monitoring Services

First, you must determine your company’s monitoring needs, whether this includes the company’s initiatives only, or its competitors and industry, as well as other requirements. Then, you must decide how you want to use the information monitored.

We will then customize the information to be collected and analyze it based on your requirements so that you can derive the best intelligence from the analytics for your business strategies.

Mainstream Media Monitoring: NAMA records and monitors thousands of hours of television and radio broadcast news every day. With our press clipping services, we offer you complete coverage of every daily and non-daily print publications which include newspapers, monthly titles, consumer and trade magazines. Our media monitoring primarily covers Malaysia and Singapore markets, in all the major languages including English, Malay, Chinese, and Tamil.

Online & Social Media Monitoring: We collaborate with trusted partners in bringing you the right social and media tracking tools to listen to what is being said about your brand, products, and campaigns across the internet, not just from traditional sites, but on millions of social sites too. We can help you track, optimize and benchmark your social media performance with best practices and competitors in every possible way.

Our Full Range of Services

Tap to flip

Do you recognize this ad? NAMA tracks advertisements to help you better understand your marketplace, keep tabs on your competitors, develop impactful advertising campaigns, or simply gain insights on product and service exposure. Your request can be tailored to certain products, industries, or companies.

Our ad tracking shows you exactly where the advertisement appeared. For print ads, you will get information on which page the ad appeared, the relative size of the ads, and a view of the actual creative. For broadcast ad tracking, information such as total duration, exact transmission time, channel as well as discrepancies like airing time error, transmission quality, and misplacements will be reported.

Ads Tracking Report

Know who spent what, where and when

Do you need to keep tabs on breaking news? NAMA offers a powerful and inexpensive way for you to keep up to speed on what broadcast news is saying about you, your company, your client, or even your competition, and delivers notifications of important news stories when they are broadcast.

When we find a ‘hit’, an e-mail is generated and forwarded to your e-mail address. From this e-mail, you can simply reply to order a link to the clip.

Broadcast Alert Report

Keeping an eye and ear on TV and Radio news

You’ve generated exposure in your target media, but did you meet your campaign objectives? Were your messages on target? How did you perform against your competition over a specific time?

Let NAMA complete the analysis for you and your clients. We are able to compile all of your media exposure and provide you a detailed analysis of this exposure. The ability to prove a return on public relations investments is essential for those activities to continue. It elevates both the accountability and credibility of your communication initiatives.

We can also aid you in producing customized reports and graphs that will display your results in a form that is easy to understand. Provided as an ongoing monthly service, or a retrospective analysis, we can help you to quantify your efforts.

Media Analysis Reports

Evaluate results

Do you know what’s being said about your company? Knowing what’s being said, and by who, about your organization is paramount to its status and future success. However, only about 10 percent of companies set out to find out what others are saying about their brand, while the other 90 percent who don’t, probably should. Why should they do this? The answer is competitive intelligence – the process of gathering information about one’s competitors that can be used as the basis for planning and improvement changes.

Competitive Intelligence is able to benchmark key metrics required by organizations to make strategic decisions such as market development, new product introduction, partnership and alliance, merger and acquisition as well as regulatory governance.

News Coverage Report & Competitive Intelligence Report

To stay competitive.

Social media platforms have given voice to almost anyone and everyone who has an opinion or two to share. It is important to know what people are saying about your brand so that you can determine how to respond or engage with these increasingly powerful online influencers.

Essentially, through our monitoring, we are able to collect every social mention and action, while listening requires analysis and reflection.Once you have figured out what you want from online and social media monitoring, here's what we can do.

a. Collection: We can collect the content that is relevant to your requirements. Easily discover and grab content from social networks, news websites, blogs, forums and more.

b. Processing: We will process exactly what it is that you are looking for. We will weed out the irrelevant information from the hundreds of data collected that isn't of use to you through coding mechanisms such as the Boolean search and other proprietary search codes.

c. Analysis: Organise the information so it means something. We decipher the data collected to provide you with an analysis report that is understandable and relevant to what you want to achieve. This analysis can then help you in different ways, from reporting, research and decision making.

How does online & social media monitoring work?

Our Vision

To be Asia’s leading Media Monitoring Agency that provides clients with fully customized monitoring and reporting services.

Our Mission

To collect accurate and complete data; Turning data into metrics; Analyse the metrics to unearth great insights; In order to help you create a winning plan.

Our main differentiator is that we are always willing to learn, improve, refine and refactor our thinking and offerings so that they are exactly what our clients need.

Relevant Information

We take the approach of substance over form. While the search term or keyword may be in the news itself, our editors discard over 80% of the irrelevant news as the story simply doesn’t match the intent of the search. Our ‘human touch’ is what sets our service apart from others.

Reliability and reasonable cost

In this business, you need tomorrow’s news yesterday. Our goals are to provide relevant information to our clients fast and do so for a reasonable cost. Delivered quickly and accurately, so you can work intelligently.

Proactive servicing

Our in-house development capability is what keeps us growing in relevance to our clients’ needs. We have a team who are dynamic in servicing our diverse range of clients, from private companies to government agencies, in a timely and efficient manner.

Tailored to Your Requirements

We offer report customization to meet our clients’ different requirements. Our tailored reporting parameters can help our clients to generate accurate data for various analysis report and assessments.