This project was conceived in 2009 as a way to combat the devastating, painful and possibly deadly "dooring" of cyclists by people emerging from taxis in NYC. I made 10,000 of these stickers and have been handing them out to cyclists and bike shops around the city. Two years into the project, the New York Taxi & Limousine Commission launched their own campaign, accompanied by stickers intended for the inside of Taxis which say "LOOK out for cyclists." Coincidence? They are signed the "Metropolitan Etiquette Authority" which is a trademarked company I created for urban behavioral improvement. If you'd like a few of these stickers for free, please send me your mailing address here.