Coke Pledges 25% CO2 Reduction Across Value Chain

The Coca-Cola Company has committed to reducing the carbon footprint of “the drink in your hand” by 25 percent, compared to 2010 levels, by 2020.

The company says this is the first-ever goal targeting the entire Coca-Cola end-to-end value chain, cutting CO2 across its manufacturing processes, packaging formats, delivery fleet, refrigeration equipment and ingredient sourcing. Coca-Cola says this will directly and indirectly prevent the release of 20 million metric tons of CO2 into the atmosphere.

The carbon target is one of several new environmental goals developed jointly by Coca-Cola and the World Wildlife Fund and announced yesterday.

The other 2020 Sustainability Goals include:

Help ensure healthy freshwater systems. Coca-Cola and WWF will expand their joint conservation efforts to 11 regions across five continents, including river basins of the Amazon, Koshi, Mekong, Rio Grande/Bravo, Yangtze and Zambezi; the catchments of the Great Barrier Reef and Mesoamerican Reef; and key regions in the Amur-Heilong, Atlantic Forests and Northern Great Plains.

Work with WWF to assess the environmental and social performance of plant-based materials for potential use in Coca-Cola’s PlantBottle packaging. This will help the company meet its goal to use up to 30 percent plant-based material for all its PET plastic bottles by 2020.

Sustainably source key agricultural ingredients including sugarcane, sugar beet, corn, tea, coffee, palm oil, soy, pulp and paper fiber, orange, lemon, grape, apple and mango. A Coca-Cola spokesperson tells Environmental that the company plans to use third parties, which may include NGOs and certification agencies, for validation.