Amazon Greenlights Season Two of Emmy-Nominated Original Series
All or Nothing for Amazon Prime Video, Featuring the Return
of the NFL’s Rams to Los Angeles

Yesterday season one was nominated for an Emmy in the Outstanding
Serialized Sports Documentary category

To relive the drama of season one with the Arizona Cardinals,
customers can now watch 28 exclusive behind-the-scenes clips via the
X-Ray feature

March 31, 2017 09:00 AM Eastern Daylight Time

SEATTLE--(BUSINESS WIRE)--(NASDAQ:AMZN)—Amazon today announced it has greenlit season two of the
Emmy-nominated All
or Nothing, an Amazon Original Series produced by NFL Films.
This season of All or Nothing will give Amazon Prime members
access to an NFL season unlike any that’s been captured on screen.
Customers will get to see the Rams’ entire 2016 season, which began with
their relocation back to Los Angeles and culminated with the hiring of a
new head coach and preparations for the 2017 season.

Prime members will be able to stream All or Nothing: A Season with
the Los Angeles Rams exclusively via the Amazon Prime Video app for
TVs, connected devices including Fire TV, mobile devices and online at amazon.com/allornothing.
Members can also download the series to mobile devices for offline
viewing at no additional cost to their membership. All or Nothing: A
Season with the Los Angeles Rams will also be available to Prime
members in Austria, Canada, Germany, Japan, Mexico and the UK.

“All or Nothing brings Amazon Prime members a deep dive into the
lives of professional athletes,” said Conrad Riggs, Head of Unscripted,
Amazon Originals. “We are excited to highlight the LA Rams in season
two, a team with a compelling story of relocation, rebuilding and
reuniting with the city they once again call home.”

“NFL Films proved again that they’re the best in the business with the
groundbreaking new franchise, All or Nothing, whose inaugural
season profiling the 2015 Arizona Cardinals was the highest-rated
original series ever on Amazon Prime Video,” said Jordan Levin, Chief
Content Officer, NFL Media. “Chronicling the return of the Rams to Los
Angeles provides an unbelievably unique backdrop to season two and one
which provides NFL fans and viewers around the world rare insight into a
team overcoming an extraordinary set of circumstances to build their
future.”

“Since bringing pro football back to the Los Angeles region last year
after a 21-year absence, we have been committed to giving NFL fans an
up-close view of our journey,” said Rams EVP of Football Operations and
Chief Operating Officer Kevin Demoff. “We are pleased that NFL Films
captured this important chapter in the NFL’s history and are looking
forward to working with Amazon to bring this behind-the-scenes look at
our team to their customers.”

The first season of All or Nothing, which followed the Arizona
Cardinals throughout the 2015 season, currently has an average customer
rating of 4.8, with 89% 5 star reviews, making it the highest-rated
non-kids Amazon Original Series on Prime Video. Customers can now watch
28 exclusive behind-the-scenes clips from season one by accessing the X-Ray
feature on Amazon Fire TV, Fire TV Stick, Fire tablets and +3P
Android mobile devices.

Produced by NFL
Films, All or Nothing: A Season with the Los Angeles Rams is
executive produced by Ross
Ketover (Hard Knocks, Inside the NFL), and Pat
Kelleher (Hard Knocks, 30 for 30 - Four Falls of Buffalo).
The showrunner is Keith Cossrow (A Football Life). Directors are
Shannon Furman and Pat Harris. Supervising producer is Bennett Viseltear
and senior producer is Nick Mascolo.

Below are customer quotes from season one of All or Nothing:

“Hands DOWN…The BEST Football documentary I've ever seen.”

“Must See TV for Football Fans”

“AWESOME! Whether you're a fan of the Cardinals or just the NFL in
general, this documentary series is awesome!”

Below are media quotes:

“It's a tour de force of reality television and newly-broached ground.”
– CBS Sports, Will Brinson

“The football scenes in this series are enthralling.” – The
Ringer, Robert Mays

“‘All or Nothing’ is a solid reminder of what makes football so great
and why this sport is America’s favorite pastime.” – Zap2It.com,
Emily Bicks

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About NFL Films

NFL Films, the most honored filmmaker in sports television history with
123 Sports Emmy Awards – remains a gold standard in sports television,
providing unprecedented access to and legendary storytelling about the
sport of professional football. With more than 100 million feet of film
in its library, NFL Films is the historical backbone of NFL Network and
a key supplier of the network’s programming, including the three-time
Emmy-nominated series A Football Life, offering untold stories
into the lives of some of the NFL’s most recognizable icons, and The
Timeline, chronicling seminal moments that formed the NFL’s storied
past, shape the present and, in some cases, set the stage for the future.

NFL Films is a part of NFL Media, the owned and operated media division
of the National Football League which is comprised of NFL Network, NFL
Films, NFL.com, NFL Now, NFL Mobile from Verizon and NFL RedZone.

About the Los Angeles Rams

The Los Angeles Rams – Los Angeles’ original professional sports team –
stand as one of the oldest franchises in the National Football League
and since its founding in 1937, have garnered three World Championships
and sent 30 of its members to the Pro Football Hall of Fame. As a
professional sports team, the organization is committed to being a
valuable civic partner and serving the greater Los Angeles area 365 days
a year. For more information visit www.therams.com
and follow the Rams on Facebook and Twitter, @RamsNFL.