Competitors

… May 9, 2017 Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors…

… Structured snippets They are in the #1 spot. Hooray! But as I look at the ad through the eyes of the searcher, and I see the competitor ads, the top ad is not the one I would click first. I would actually click the bottom two before the top. In the bottom ads, one has a strong value prop listed in Description Line 1, which allowed it to be pulled…

… your customers or sales? Think broadly. 6. Monitor competitors’ activities Actually check what your competitors are doing. Your goal is to anticipate what they’ll do. To help you, here’s a list of 16 places to look for competitors. Shop the competition to experience its customer process. Observe each aspect, from product presentation to ease…

… Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Glancing over at your competitors can be a wonderful, if unexpected, way to improve your own digital marketing. Here’s how to take a creative look at your market to improve your…

… a Google Alert and track them on SocialMention. It’s a well-known trick to set up Google Alerts for your competitors’ company names and product names. And there’s a reason: It’s easy to do and free. But Google Alerts won’t get you every mention. Back it up a bit with SocialMention. SocialMention is limited to social media, like the name suggests…

…. A web visitor can have many different reasons for perusing your site and spending time with your content, none of which have to do with becoming an actual customer. For example, visitors to your site could be: Competitors keeping an eye on you. Job seekers looking for a better gig. Students researching a college term paper. And yet…

… This is the transcript for our new video. Hello, today I’m going to be talking about SEO competitor analysis. It’s kind of a part of the SEO process that often gets forgotten about and isn’t focused on enough, but in fact it can be really beneficial for your business, and it’s not too difficult to do, but you can gain a lot of insight from…