Case Studies

Shop.org Case Study​

NRF is the world's largest retail trade association representing retailers of all types from the US and around the world. Shop.org is their annual e-commerce conference that delivers insights into the future of the digital retail industry.

To meet NRF's objective of driving greater Attendee Engagement, The Expo Group created a seamless experience to match the level of reinvention and transformation happening across the entire event.

Innovative and unexpected floor plan design created levels of connection and engagement

Optimized dwell time by moving event, keynotes, expo floor, and sessions to one place

PWX Case Study

120-year-old show​
5,000 attendees/100 sessions​

Our redesign of APWA’s PWX show featured:Renaming the show - Rebranded as PWXThe HUB – located just outside the exhibit floor entrance, a welcoming, people-friendly community space specifically designed to encourage face-to-face sharing and easy wayfinding Fireplaces with relaxed seating encouraged attendees to take a break and relax around a conversation piece
An improved open-air bookstore layout catered to the curious attendees ready to spend money on the latest publications and new PWX merchandise Digital schedule boards allowed for last-minute agenda changes Bite-sized educational sessions in the Innovation Station dispensed new tools and resources in easily-digested learning nuggets

Attendee tracking and measurement
Provided APWA with beacon technology to measure attendee engagement and help APWA create a better experience for their members this year and in the future.

Stream Case Study​​

For 7 years, energy provider Stream has been hosting the annual Ignition event, an “energetic”, sales-driving, educational conference for thousands of independent sales associates. But this year, Stream had a number of new home-based products to introduce and limited time to provide expert training.
The Expo Group helped Stream realize their vision by:

Creating a “Connected Home” that faithfully reproduced different living areas where products could be shown and sold in their natural environment

Developing a professional look and feel to the conference with life-sized social media props, an open-air bookstore and passionate branding throughout the building.

Reinforcing the benefits of being a Stream attendee by delivering a You Had To Be There Event.

Take a closer look at how we did that here by downloading the full case study. ​

Rich Relevance Case Study​

As a company that prides itself on providing personal options for their customers, RichRelevance needed a trusted exhibition and events partner that could create a customized solution for their presence at Shop.Org and beyond. Their needs at the show ranged from a private meeting area to demo stations as well large storage capability coupled with a booth design to help them stand out. ​
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The Expo Group worked with RichRelevance to create a community space that showcased their products and helped them stand out as a leader in their field. Our design of their booth included:​

Private upstairs/office lounge area​

Two lighted kiosk demo stations with touch screens​

Huge 3-dimensional cube hanging sign​

Wood-grain type vinyl floor. ​

Extra large storage area with sponsorship/client logos.

Take a closer look at how we did that here by downloading the full case study. ​

With I, anything is possible

The mission? Kick off the most ambitious campaign in the history of the University of Illinois with an inspiring and memorable live event that leaves audiences proud, excited and committed. Our goals included engaging and inspiring

Challenges:

Create a “community-wide” event to include not only top donors but also alumni, students, faculty, staff and local Champaign-Urbana residents

Change perception about the university and it’s progress during the past 10 years of leadership changes, political uncertainty and scandals

Highlight legacy of innovation at the core of the University as the proof point for future achievements dependent on support

Distill numerous stories from across campus into a manageable program

Design additional touch points around campus to launch the event and plan for regional events to engage loyal Illini around the country

Solutions:

Produced the “With I” event for 3000 in State Farm Center and converted the venue so attendees would experience it like never before

Interviewed numerous constituents across campus to identify appropriate interdisciplinary stories to share at the event

Partnered with Advancement Marketing team to also create an on-line resource, “Storied” to live on post-event

Selected, cast, choreographed and composed music and dance numbers featuring undergraduate and graduate students, professors and alumni to highlight intersections of study

Designed “festival on the quad” during lunch time on campus to raise awareness of the campaign among students and faculty

Gators go greater

Established in 1853, the University of Florida has a long history of leading research and fundraising efforts to make a difference in Florida and around the world. Level5 partnered with the university to launch their 4th comprehensive campaign, “Go Greater” with a goal of $3 billion. Our team of experienced strategists, designers and producers developed and designed a production that included creative messaging, media creation and full production staging to educate and excite the audience.

Challenges:

Recognize the achievements and leadership of the past three UF campaigns

Celebrate the growth and improved ranking of UF academically, not merely athletically

Highlight UF’s growing reputation in the fields of the environment, health, innovation

Expand typical donor base by including members of the Gainesville community, alumni, students and faculty

Solutions:

Designed “Reflections”, a dinner event the night before the campaign launch to recognize leadership of previous three campaigns, featuring Malcolm Getz — actor, broadway performer, and current UF professor

Produced launch event for audience of 3000 in UF’s basketball arena the O’Connell Center

Large format projection technology took audience under the sea and inside the “Tree of Life” highlighting UF’s preeminence in Environmental Sciences

Introduced audience to Nate Farrell, Gainesville resident and UF Health Center patient whose life was saved due to innovations made on campus

Ignite the pride

Each year, Stream’s Ignition event brings together the company’s best and brightest to educate, motivate and celebrate. As part of The Expo Group’s single source proposition, LEVEL5 delivered high impact audience engagement solutions to connect with Stream’s associates and showcase the brand.

CHALLENGES

Create an immersive experience that highlights speakers along with the brand and creates energy

Provide a new level of personal experience during the main keynote

Accommodate associate demand for more brand products

Update the final night into a unique experience

SOLUTIONS

Created a unique lighted 25 foot circular stage featuring the Stream logo along with a 60 foot wide screen IMAG that enhanced each speaker’s presentation

Introduced X-Stream CAM that focused on individual associates framed with fun tags and provided a live twitter wall in between speakers

The expanded Stream Bookstore became the hub on the show floor as demand for more branded apparel and products became apparent leading up to the event

Party night became “Stream in Wonderland” — a nod to the magical place where anything can happen as associates paid tribute to the treasured children’s tale and made the night truly one to remember

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