In China, over 300 million migrants reside in cities; these communities represent some of the most marginalized and poorest groups that are now actively incorporating new communication tools into their lives. These migrants are also the fastest adopters of digital tools and the quickest growing population of digital users. What do these coinciding cultural-technical processes mean for the people undergoing these shifts? Based on my fieldwork in China over the past three years, I focus on three areas that I think will point to the future of social change and innovation in China: gaming, entertainment, and consumption.