“Here are more of those Fun-to-Bake, Fun-to-Cut-Up cakes!”This was the second little animal cake booklet by Baker’s Coconut, which was published in 1959 by General Foods Corp. There were fifteen different cake ideas, all decorated with Angel Flakes.

“A calendar of new cake-making ideas!”This little animal cake booklet from Baker’s Coconut was published in 1956 by General Foods Corp. They were all decorated with Angel Flakes and was one cake idea for each month.

“What woman does not long to be carried like a lamb in the arms of the man she loves.” Published in 1984, The Romance of Food by Barbara Cartland features over 170 pages full of cream-laden “aphrodisiacs for the young lovers”, all beautifully photographed in the kitsch-est 1980’s style imaginable.

“Ask for Birds Eye, Get Birds Eye!” These ads for various Birds Eye frozen food products date from 1946-49. Each ad featured a different recipe and technicolour photo, plus little illustrations at the bottom.

“Doris discovers it’s easy to eat fancy!” These ads for various Birds Eye frozen food products date from 1949-50. Mid to late 1949 saw the introduction of a little chick character in cold weather clothing who was included a comic strip at the top of each ad.

“”Scotland’s prince of whiskies.”” These illustrated ads for Chivas Regal whisky ran from 1958-60. The artists included Phil Hays, Herbert Danska, Antonio Frasconni, Sven Palmquist, Alfred D. Crim, and Harvey Woolhiser. Each advert used a different artist, commissioned to create an interpretation of Robert the Bruce using various art forms.

“Most people can’t make cocktails as good as these – and I wish they wouldn’t try!” These ads for Heublein’s ready to serve cocktails date from 1964-67 and featured a large selection of famous actors of the time.

“Margarine for me!” These ads for the National Association of Margarine Manufacturers date from 1947-48. They all had bright yellow backgrounds and were three distinct styles, two of which were illustrated.

“Candy’s dandy…keep it handy!” These ads by the The Council on Candy of the National Confectioners Association date from 1946-47. Featuring illustrations by Vernon Grant, the ad campaign encouraged Americans to eat candy for energy.

“Fresh up with Seven-Up!” These Seven Up ads date from 1946. They continued in style from the previous year with the floating grinning heads, but also included cut-out illustrations posed with real bottles of soda.

Chewits, Black Jacks, Curly Wurly… I can feel my teeth disintegrating just thinking about all those lovely after school sweet treats! Here’s a selection of 1970’s & 1980’s original wrappers, from a time when penny sweets were still a penny.

“Gain a youthful figure with the new bread diet!”These ads by the American Institute Of Baking are from 1939. They recommended six slices of bread a day within their included diet to help reduce weight without losing energy. Sounds good to me!

“You’re positively colossal, Psyche!” These illustrated ads for White Rock sparkling water date from 1946-48, with artwork by John Holmgren. Each ad featured the (very) scantily clad character of Psyche getting on wives nerves and over exciting the menfolk before calming them all down with a drink.