Posts Tagged ‘marketing’

I’ve been very occupied with my work and therefor forgot to blog. Beside that I started my Flipboard where I post interesting, relevant news about retail. Since I discover that there are still a lot of viewers left I will try to rehabilitate my blog by starting to post an updated personal presentation about retail. Inhere I explain the driving forces, principals of retail and the movers and shakers in the field of retail. Hope you enjoy it.

On the 5th and 6th September 2012 – The Marketing Store celebrated 25 years in retail and brand marketing by opening ‘Everything Must Go?’ a pop-up shop on Shoreditch High Street, aimed giving visitors an exclusive look into the future of retail. The exhibits and seminars appear to addressed a number of themes and raised some interesting points and ideas

The death of RRPIn the next 25 years it is possible we will see the death of fixed pricingThe merging of shops, shopping and shoppers‘Everything will be for sale everywhere and by anyone thanks to technology.’ Personalised, time-sensitive and location-based shopping discounts are expected to become a common strategy used by retailers to encourage on-the-go impulse shopping.A move from high street to ‘try street’The high street will become the ‘try street’. As routine and habitual shopping is taken care of by online, then other shopping will likely be driven by an emotional, social and adventurous recreation. The retailer will become entertainer, curator, expert, event organiser.The rise of metailIn 25 years’ time retailers will be masters of the technologies and data that will help them cater to every consumer’s unique desires and preferences – delivering the true reality of metail.

The Tweet shop in Soho is a pop-up shop where you will be able to pay for a packet of Special Cracker Crisps by tweeting a message about the snack.

The shop is staffed by a number of Special K shop assistants in red dresses who will check each customer’s tweet before giving them a pack of crisps.

The Tweet Shop marks the first venture into the retail space through a dedicated physical space for Kellogg’s, the owner of the Special K brand.

Sarah Case, brand manager for Special K, said the decision to swap real money for “social currency” in the campaign was made because “the value of positive endorsements on social media sites is beyond compare”.

The Tweet Shop is lined with hundreds of packs of crisps, a “try before you buy” snack area and a community notice board that showcases the social media reaction.

Slice created the campaign that launches today (25 September) and will run until Friday.

It was just a matter of time and now it it is reality. The chinese are here to stay also in retail innovation!

A 2000sqm combined bookstore, fashion retailer and gallery has been named the world’s best designed store of 2012.

Fangsuo Commune in Guangzhou, China, was judged the best from some 100 entreis from all over the world. The massive store, which encourages shoppers to visit to rlax and ‘hang out’ as well as to shop, aso features a cafe, home living collection and space for special cultural events.

This pop up project had way to less attention while it is quite interesting. It combines so many tendencies that are going on in retail. The most interesting is that it tries to build bridges between communities. Entrepreneurs and creative’s venture in one place and the cities can take notice of their local creative’s and retailers on a great shopping destination.

140 Pop-up Project seems to be a pet project of Cbus, the largest national super fund for Australians in the construction, building and allied industries. This project describes itself best as a temporary pop up community retail project and unites a vibrant collective of artists and independent retailers for 3 months in one of Cbus shopping malls.

The initiative tries to provide the buzzing community of independent retailers and creatives with a unique and interesting platform to showcase their talents and wares in a shopping mall in the center of Perth Australia.

The Dutch public libraries are having a hard time as a result of the cost cuts by the government. To stay alive the organization has to come up with unconventional solutions. They already introduced a retail formula approach, which resulted in a uniform house style and interior concept for all libraries in the Netherlands (Which I am proud to have contributed in). There are even experiments with un-manned self-service libraries.

Unfortunately it has to be even more cost efficient and therefor there are plans to combine power with retailers like IKEA, Starbucks, supermarket chains and gas stations. The retail branch is enthusiastic and sees it as a win-win situation for both parties. This merge is not only a win for the facilitating parties but also for their customers, like the busy mom who now can combine her groceries with lending some book for her kids. Nevertheless, for some people it will probably be more difficult to see this public icon becoming part of a store. But I think this is something that will fade by time.

Individualism and an uncertain employment market infuses the rise of a new mercantile class. Retail concepts that offer more niche products/services and takes the (new) small entrepreneurs serious will be winners.

Acknowledge your heritage by giving your first fans a platform to meet and share knowledge is a wise marketing move for every brand. When this platform is all about creating, it’s spot on the current trends.