AppAlert expands operations to Africa, South East Asia

"While India is our focus market, we were getting a lot of enquiries from these countries and decided to launch there with channel partners," said Ashuvinder Ahuja, CEO, AppAlert.Priyanka Sangani | ET Bureau | October 06, 2016, 14:30 IST

PUNE: Real time schoolbus tracking platform AppAlert is expanding operations globally, to enter countries in Africa and South East Asia.

Ashuvinder Ahuja, CEO, AppAlert, told ET that their system was already live at a school in Kenya and trials were currently underway in Nigeria, Rwanda and Uganda, in addition to Singapore and The Philippines.

"While India is our focus market, we were getting a lot of enquiries from these countries and decided to launch there with channel partners," he said.

AppAlert is a cloud based solution that tracks the progress of school buses and alerts parents through the app on when it is likely to reach their location. The product went live in July this year, while the company was set up in November 2015. The company has raised $900,000 in seed funding from a Delhi based HNI which is what it is using to fund its expansion in India and other markets.

Ahuja said that while the back-end support and technology for the other markets would still be handled by them, the channel partners would take care of the last mile connectivity. In India, the app is live at a few schools in Delhi and Ahuja is in talks to roll it out at a few schools in Mumbai next.

Several people ET spoke with about Ericsson’s India operations, including its current and former employees, said the Stockholm-based firm has reduced headcount in the last one year or so across functions, in line with its global restructuring.