South Butt Rebuts North Face

By Ben PopkenFebruary 1, 2010

“South Butt,” sued by North Face for trademark infringement, has filed a delightfully nyah-nyah answer to the apparel maker’s legal claims. While North Face asserts that South Butt is sewing confusion and mistake among consumers, and deceiving them, the parody company, intent on a 1st Amendment defense, insists that that “the consuming public is well aware of the difference between a face and a butt.” The rest of the fun filing, inside…