“Creating good content –
look into the style of content
that the community uses,
create original content that you
can own, make it “bigger,
richer and brighter,” get
immediate members of your
network to share it, make it
“weird” & unique.”

Spring Spectacle
Creative vision & brand
identity continued:
-A Riﬀ on William Shakespeare “A Winter’s
Tale”
-Lower ticket price ($30) will be more
appealing to a wider range of people

-Performers: 5 Male, 5 Female
-Each performance tells a story throughout the venue
-Immersive, “experiential theater”
-Audience members who take risks are rewarded
with a new and exciting experiences
-Iconic, fantastical Redmoon mechanicals are
used to enhance the show

How does Redmoonâ&#x20AC;&#x2122;s audience
engage with digital media?

Current audience: industry influencers, potential/current
investors, creatives, performing artists
They use social media (Twitter, Facebook) to share photos and
videos of the performances and engage with the community
Share media to Flickr, Vimeo, and local blogs/events
calendars