The Internet of Things: Design, Not Just Technology

But technology expert Scott Nelson says a rapid evolution is coming: In the IoT 2.0 era, product design will matter tremendously. Today many companies are not prepared for or ready to compete in that way. But management and engineering teams who fail to recognize the value of design and the user experience, will soon run the danger of falling behind their competitors as more and more IoT products hit the market.

On July 26, 2016, in a live, interactive HBR video webinar, Scott Nelson will describe the evolution of the IoT, discuss the product development mistakes that many companies are making by overlooking design, and offer specific ways that technology and design teams can build partnerships to ensure success in IoT 2.0.

If your company sees great opportunity in the IoT but has not fully considered the importance of design in the product development process or user experience, join HBR and Scott Nelson on July 26.

Scott A. Nelson is chief executive and chief technology officer of Reuleaux Technology, a Minnesota-based consulting firm that helps companies with strategy and new business development in the Internet of Things (IoT).