Brand History

The Frankie Morello brand was
founded in 1999 as a result of a meeting in styles between Maurizio Modica and
Pierfrancesco Gigliotti.

Maurizio Modica gained work
experience in Paris and Milan, starting in the artistic field as performer, choreographer,
set and costume designer for a wide number of theatre and dance events, before
working with Alessi, thanks to which he arrived in the world of design. With
Alessi, he organised events, exhibitions and workshops, among which the “FFF”
meta-project.

Pierfrancesco Gigliotti graduated
from the Politecnico di Milano with a thesis called “The suit as architecture
of the body”. He has worked in Milan, Stockholm, New York and Tokyo.

The limelight turned to the Frankie
Morello brand in 1999 with the men’s spring/summer collection, which
immediately called the attention of prestigious international periodicals and
important buyers. Today, despite the evolution and eclecticism shown in
expressing a form of fashion aiming to step outside convention, the two
designers have not lost their strong identity, continuing to offer garments
with fresh sartorial content.

Their philosophy expresses the
consideration of a defect, that defect perceived as artistic detail, the
imperfection that can be worn, structured and destructured. The suit is
conceived as “art” to be worn.

Order arises from disorder. Disorder
springing from a mixture of fabrics, themes, colours and settings that together
are incongruous, but are characterised by clear keys to interpretation. A refined
balance of opposites, pleasingly in harmony with each other, in which minor
details become the characteristic elements of a garment.

In 2004, the women’s and accessories
lines were added to round off the brand.

The spring/summer 2006 collection
saw the launch of Frankie Morello Sexywear, comprising a collection of lingerie
and underwear, beachware and easywear.

In spring/summer 2010, the Frankie
Morello Accessories had its debut, offering various types of accessories,
including socks, gloves and jewels.

Another important step was the
launch with the autumn/winter 2010-11 collection of the Frankie Morello Toy
line: clothing for children with evident ironic and playful touches but also
with high sartorial content, aimed at consumers aged between 9 months and 14
years.

Maurizio Modica and Pierfrancesco
Gigliotti are not just fashion designers who are well-established and highly
appreciated by critics and public, but also holders of chairs at prestigious
fashion schools, such as the Istituto Marangoni and the Domus Academy.

They have also taken part in the
making of costumes for many television, film and musical productions.

In 2008, Frankie Morello inaugurated
its maison in Milan: 1000 square
metres providing a home for both the press office and the styling office,
together with an exhibition room open to the public, itself created and
designed by the designers who founded the brand.

In 2009, the first flagship store
was inaugurated during “Milano Moda Donna”. Covering an area of 200 square
metres and located at 3, Corso Matteotti, Milan, the space was conceived as a
place that would not merely be a container of objects, but also a recipient for
emotions that could also be a location for happenings and exhibitions.

The design was drawn up in
collaboration with BPM Studio and provides a ‘container’ for 2800 furnishings
creating 8 inhabitable trunks. The opening of the first flagship store marked
an important step in the consolidation of Frankie Morello’s growth, and the
starting point in a retail project comprising the opening of 10 boutiques over
the next few years, the most imminent of which are in Dubai, Moscow and Paris.