A national study reveals that membership in a
local chamber of commerce can significantly boost
a business’s image among consumers, as well as
among other businesses. The Schapiro Group, an
Atlanta based strategic consulting firm reports:
When consumers know that a small business is a
member of the chamber of commerce, they are
49% more likely to think favorably of it and 80%
more likely to purchase goods or services from the
company in the future.

If a company shows that it is highly involved in its
local chamber (e.g., is a chamber board member),
consumers are 10% more likely to think that its
products stack up better against its competition.
When consumers know that a national restaurant
franchise is a member of the chamber of
commerce, they are 68% more likely to eat at the
franchise in the next few months.
When consumers know that an insurance
company is a member of the chamber of
commerce, they are 36% more likely to think
favorably of the company.

When consumers know that an automobile
manufacturing or car dealership is a member of
the Chamber of Commerce, they are 21% more
likely to have a favorable opinion of that company
and 31% more likely to consider purchasing their
next car from that company. Chamber
membership leads to a 44% increase in sales.