The coffee — which recently became the hotel’s official brew with a proprietary blend created specifically for the Royal Sonesta — will be featured in a new “grab-and-go” food and beverage concession in the Houston hotel. That concession, to be called Launch, is under construction in the lobby and will debut late October. It will brew PJ’s Coffee as well as bags and K-cups of a variety of PJ’s blends.

For Big Easy residents who have moved to Houston (or for Houston residents who make frequent trips to NOLA), the introduction of PJ’s into the H-town market will be a welcome thing. The company, which has more than 65 locations in Greater New Orleans and throughout Louisiana, is known for its roasting techniques that produce a rich, bold (and less acidic) coffee.

PJ’s currently roasts about a million pounds of coffee a year in its New Orleans headquarters, said company roastmaster Felton M. Jones, Jr., a longtime PJ’s employee who helped create the Royal Sonesta blend. “We went through seven attempts to get them what they were looking for,” he said.

PJ’s offers 24 different coffees for retail consumption: seven dark roasts, seven medium roasts and seven flavored and decaffeinated coffees. Its beans are sourced from Indonesia, Africa and Central and South America.

“It has to be the best,” Felton said. “Gone are the days of just needing ‘coffee’ in the morning.”

When the hotel launches Launch, get ready for coffee from the only PJ’s in Houston.

The Royal Sonesta Hotel Houston is at 222 West Loop South, 713-627-7600.