Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

360i Claims Its New Search Optimization Tool Removes Mystery Around Adwords Quality Scores
Digital marketing agency 360i announced today it has launched a search marketing tool to monitor paid search campaigns. 360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google, and adjust their campaigns for better results. “There are already scores of optimization tools that enable […]

Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps
Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface. As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team […]

SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save
The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda. Sixty of the world’s most knowledgeable search marketers […]

Report: NBCUniversal Executive Says Social Media Doesn’t Drive TV Ratings
Among the basic assumptions behind Facebook and Twitter’s battle for second-screen dominance is that social media helps drive deeper engagement and better ratings for television content. But one television executive said there’s no evidence of such a connection. NBCUniversal’s head of research Alan Wurtzel told the Financial Times that social media is “not a game […]

In 2014, Google Aims To Train 20,000 Third-Party Sales Reps To Sell Local
When small businesses see Google as the “Wild Wild West” of confusing marketing opportunities, Google itself sees working with third-party companies as crucial to cutting through that confusion and fueling its growth. Google provided training to 13,000 third-party sales reps last year and aims to train 20,000 this year. The figure came during a talk […]

Survey: Marketers Say Ad Budgets Will Keep Shifting From TV To Digital Video
In the next three to five years, original content developed for online consumption will be as important to advertisers as TV is now, according to a new survey by the Interactive Advertising Bureau. The industry group surveyed 297 brand marketers and advertising agency executives ahead of the Digital New Fronts in New York — the […]

Report: Driven By EU Sales, iPhone Regains Share In Q1
According to new data from Kantar Worldpanel ComTech, the iPhone has regained some market share with strong sales in Europe, Japan and Australia in the first quarter of 2014. This was echoed in better than expected iPhone sales growth in last week’s quarterly earnings from Apple. The company said that it sold 43.7 million iPhones in the […]

Get To Know: Bigcommerce’s VP Of Marketing Kirsten Knipp
With more than twelve years of technology marketing experience, Kirsten Knipp serves as Bigcommerce’s vice president of marketing, product marketing and brand. She and her team of brand, creative and product marketers are tasked with educating and empowering clients to build business dreams via their own online stores. Prior to joining Bigcommerce, Knipp held sales […]

The Three Layers Of Data And Analytics Success
With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems […]

Burger King Resurrects Subservient Chicken Viral Campaign Under Premises Of Fowl Play
On the 10th anniversary of the famous Subservient Chicken campaign, Burger King has brought back the bird. In 2004, Subservient Chicken became a viral hit as users could visit the SubservientChicken.com website and input commands that the chicken would perform (like moonwalk, urinate or lay eggs) from pre-recorded footage. Well now, the chicken is back […]

Ronald McDonald Gets A McMakeover & Begins Tweeting From The @McDonalds Account
McDonalds Corporation has decided to restyle their 51 year old mascot Ronald McDonald and give him access to the McDonald’s Twitter account. All you die-hard Ronald fans that love the iconic look can relax. The changes to the mascot themselves are quite simple. The paratrooper jumpsuit has turned into quasi-human clothing including vests, jackets with […]

“Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch
More details about Facebook’s mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are coming out. TechCrunch today, citing”multiple sources”, says the network will be called Facebook Audience Network. TechCruch reports: It will offer both simple and custom ways for advertisers and other developers to harness the power […]

AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal
Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft’s audience. Microsoft claims […]

About The Author

Matt McGee is the Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page.

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