I used to edit Innovation Management. My book, "The Elastic Enterprise", co-authored with Nick Vitalari and described as a must read for companies that want to succeed in the new era of business - looks at how stellar companies have gone beyond innovation to a new form of wealth creation. I speak on new innovation paradigms.
I started my writing career in broadcasting and then got involved in the EU's attempt to create an ARPA-type unit, where I managed downstream satellite application pilots, at just the time commercial satellite services entered the market. I also wrote policy, pre the Web, on broadband applications, 3G (before it was invented), and Wired Cities.
I have written for many major outlets like the Wall St Journal, Times, HBR, and GigaOm, as well as producing TV for the BBC, Channel 4 and RTE. I am a research fellow at the Center For Digital Transformation at UC Irvine, where I am also an advisory board member, advisory board member at Crowdsourcing.org and Fellow of the Society for New Communications Research.
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How To Make Your Website More Popular And Raise Conversions

Video is now an essential component within websites, part of the rapid transition to visual communications forcing writers like me to spend the weekends practicing with a camcorder. Video makes websites stickier and increases conversions.

The average user spends more than 21 hours per month (up 47 percent) watching more than 200 content videos (up 20 percent). Americans’ growing interest in long-form video content is evident from the growth in the average time spent watching a video, which has jumped 23 percent in the last year to 6.4 minutes.

Increasingly, what people watch are corporate or product video. Below you’ll find some data, put together by wooshii.com CEO Fergus Dyer-Smith. Wooshii is an online platform for animation and video producers.

Wooshii’s claim to fame is that their community of 7,000 animation and video producers make business video affordable. Fergus quotes $900 as an average 90 second video cost on wooshii compared with $3,000 to $10,000+ in the offline market.

Does that make it a kind of elance, where producers have to bid against each other? I have an aversion to that kind of site. Fergus claims not – to use wooshii, you the buyer set a price and invite producers to look to the gaps in their schedules where they might find it well worthwhile to do some work at a lower cost than no work at all. It’s another example of the on-demand economy at work.

- research by comScore found that people are more likely – by more than double – to take action and visit a site upon seeing a video than people who had not watched it;

- online store StacksAndStacks.com claimed that visitors were 144% more likely to purchase a product after seeing a video of the product than those who didn’t. That’s an astonishing number!

- back in December of 2009, another retailer – Ice.com – found that viewers who chose to view video converted at a 400% increase over those who didn’t. Ice.com also credits video with decreasing returns by 25%;

- Onlineshoes.com provides us with another example, of a conversion at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video;

- another shoe internet retailer, Shoeline.com, saw a 44% increase in online sales conversions by using videos to showcase their products. (Internet Retailer, January 2009)

183 million U.S. Internet users (86 percent of the U.S. Internet audience) watched online video in the month of October 2012. They watched more than 37 billion pieces of video content, 11 billion of which were video ads (an all time high, and rise from the 9.5 billion of the previous month)

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First came visually recorded theater(movies), then TV, then cable, and now the Internet. The Internet is the great grandchild of the film. The problem though is quality and saturation. Not having a clear purpose for video and using it will be a very wasteful and costly enterprise for anyone with a website.

Now you have added another cost. That still may not pan out. No matter how much quality is in the resume of an individual or firm, if the purpose for video is lacking or dysfunctional that will show in the fiscal reality of any website pushing video .

Hi, ya nowadays internet, videos and websites are the great tools to create awareness and convenience to people. I had launched a campaign to help the poverty, people in need or less fortunate in Malaysia, and I’m using the great tools to promote the ideas to people around the world.

I’m just keeping learning while doing more, and I also will keep doing it to improve better, either in providing convenience/valuable to people or helping the people.

The campaign is now LIVE.

Malaysia’s Poverty – This campaign is to help the poverty or people in need in Malaysia; to provide foods, water, cloth, shelter, opportunity to stand up in life, Love and Care. Reduce the poverty in Malaysia and increase the people to help others in around the world; “To build a better & happier living place and environment to people”.

If you find this campaign meaningful & no burden to support, please share your support and let people around you to know about it too. Thank you.