6 Reasons We Love Athleta

April 6, 2017

If you haven’t check out Athleta, spring is the perfect time to revamp your fitness wardrobe. We love the clothes, but here are 5 more reasons we love Athleta:

1. ) Athleta’s mission is to ignite a community of active, healthy, confident women and girls who empower each other to reach their limitless potential. Pioneers in innovation for female active wear since 1998, Athleta creates versatile performance pieces of premium quality, with total performance capabilities, designed with the versatility needed to live a complete active lifestyle – from work to working out. Athleta constantly works with their team of internal athletes, FitPros, Brand Ambassadors and customers to design exclusive performance fabrics, technologies and solutions to create the best fabrics and styles.

2.) In 2016, Athleta launched the Power of She, a movement created to encourage women and girls to come together, lift each other up and realize their limitless potential to do amazing things and create real, lasting change in their communities and around the world.

3.) Athleta is committed to protecting the Earth for future generations, and is determined to lessen their impact on the environment, and unleash the limitless potential of women and girls, near and far. Athleta is focused on sustainable innovation in the way their apparel is made and how they can positively impact the lives of the people who make their clothes. Selecting recycled and sustainable fibers reduces their dependence on fossil fuels and diverts water bottles from landfills, while organic cotton reduces soil and water pollution through reduction of the use of insecticides and pesticides.

4.) Athleta has partnered with Fair Trade USA to create the company’s first Fair Trade Certified™ styles. For every Fair Trader Certified™ garment sold, the factory workers receive a premium for which the factory workers can collectively decide how best to spend these funds to directly improve their quality of life in a way that is meaningful to them.

5.) Athleta also participates in its parent company, Gap Inc.’s, P.A.C.E Program (Personal Advancement & Career Enhancement). The program teaches women who make their clothes essential life skills like – financial literacy and workplace confidence – to encourage change for their lives at work and at home.

6.) Free classes are offered across all Athleta store locations, with an amazing studio inside their Flagship store in Flatiron. Check it out on your MindBody app today!