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The self-improvement market is enormously lucrative. Sales of all segments of the market run into the $9 billion range per year with sales specifically of self-improvement books accounting for about $500 million of that. And the market is growing. Increases in sales are projected to be 5.5% in 2017. Self-improvement consumers are frequent purchasers, regularly looking for the next new thing. Yet the topic is evergreen, rich for mining year in and year out.

Motivation is a particularly juicy segment of the self-improvement market because it appeals to consumers with many interests. It’s a compelling topic for consumers with internet marketing and other business activities, weight loss and fitness goals, career building plans, debt reduction and financial freedom resolutions, student success struggles, smoking cessation attempts, self-development goals, interests in learning anything (a language, musical instrument, or anything else), and many other ambitions. The contents of this package are suitable for any of those niches.