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What's with the gold rush on gadgets? The gold iPhone 5s sold out in record time. Samsung is also going for the gold with a golden version of the Galaxy S4 in the United Arab Emirates and a few other places, and there are rumors, too, that HTC is planning to release the One in gold.

Why the bonanza on bling? People know the iPhone 5s isn't really made of gold – right?

You can actually buy one that is. Goldstriker's 24-carat gold iPhone 5S – also encrusted with more than 9,000 diamonds can be yours in just a week or so for $7,000.

It doesn't stop here – you can also get an iPad in gold, rose gold, or platinum from Goldgenie for around $1,800.

You can also pick up gold plated ear-buds from Final Audio Design for less $1,000. And there's a 24-carat gold-plated Nikon FA camera selling on eBay for around $2,000.

Basically, if you want something special dipped in gold ... pretty much anything at all ... there's a company out there willing to take your money for it. A few years ago, LG even made a limited number of 71-inch plasma television sets coated in gold.

What do you think – are gold gadgets and new must-have accessory – the modern-day version of a Rolex watch or Prada handbag?

Jennifer Jolly is an Emmy award-winning consumer tech contributor and host of USA TODAY's digital video show TECH NOW. E-mail her at techcomments@usatoday.com. Follow her on Twitter: @JenniferJolly.