Middle Eastern retail conglomerate Apparel Group has selected technology company Oracle to help meet its long-term strategic, financial and operational goals.

With a growing portfolio of more than 75 brands, catering for millions of customers in its 1,750 stores, Apparel Group will use Oracle technology to streamline processes across departments, to launch new brands and expand into different geographies.

“Successful retailers need to be able to gain complete visibility across their operations, from merchandising and inventory down to financials,” said Nilesh Ved, chairman, Apparel Group. “Oracle will provide us with a single, global version of the truth and real-time view of inventory and profitability across our vast array of channels and brands. Not only will this enable us to operate smarter, but also elevate the omnichannel experience we are providing our customers.”

The Oracle Retail stores solutions will continue to be rolled out to the rest of the stores in the next couple of months. With a foundation for growth established, Apparel Group will apply the power of data science against their assortment by implementing Oracle Retail Merchandise Financial Planning, Oracle Retail Assortment Planning and Oracle Retail Merchandising Insights.

“Oracle provides a modern, end-to-end platform for retailers to grow and evolve. Our purpose-built solutions easily integrate across the Oracle portfolio to deliver a global competitive advantage,” added Mike Webster, senior vice president and general manager, Oracle Retail. “With our integrated or hybrid cloud solutions, retailers like Apparel Group can drive value securely and at scale.”