YouTube’s partnerships exceed 1,000

Site hopes to broaden scope of content further

Companies such as NBC, CBS and Fox are among those to have signed deals, while the BBC became the latest content owner to sign up when it announced that three branded channels would appear on YouTube last week.

YouTube also signed a content deal with the National Basketball Association (NBA) last week which will involve the creation of a new area on the website for fans to access NBA content and submit their own clips. It has launched a competition on YouTube called ‘Post Up The NBA' for users to upload videos of their basketball moves for talent scouts to see.

A spokesperson for YouTube told us: “While we can’t talk about future plans or development we are working with content providers large and small to develop a YouTube presence and to provide our community with the broadest possible scope of content.”

The partnerships could help ease YouTube’s copyright woes, which have heightened since the video-sharing site was acquired by Google last year for $1.65bn. It was asked to remove 100,000 clips by Viacom last month following claims of copyright violation and after failing to reach a distribution agreement.

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