The New Yorker Magazine just did a cover story on the new gTLD program entitled “The Great Internet Land Grab” “Suddenly reorganizing the way we navigate the web with new strings like .guru, .club, or .google might seem frivolous or strange, but entities like ICANN and its stakeholders insist that they will make the Web more intuitive and user-friendly; an address like AdoptA.dog is slightly more logical than PetAdoptions.com, which is currently occupied by a squatter” For the record in this case the “squatter” is Name Administration which is owned by legendary domain investor Frank Schilling’s which also owns Uniregistry which was one of the largest applicants in the new gTLD program applying for over 50 new gTLD’s. As those in the domain community know, Name Administration has the best generic domain portfolio on earth and hasn’t lost a UDRP in 10 years. Interestingly on...