News & Views

Top 5 Economic Development Marketing Blogs to Ring in a Successful New Year

December 21, 2015

As 2015 comes to a close, we reflect back on the news and stories we were able to share with our readers. Like the devoted marketers we are, we’ve tracked the most-viewed blogs from the year with some of our best-kept economic development marketing secrets and tips. Round out your holiday reading with these must-read blogs from 2015 with key takeaways to bring into the New Year.

This curated list of blogs for economic developers ranges in focus from branding to research, and everything in between. Make sure you bookmark these eight sites to stay up-to-date on industry news and best practices in 2016.

Pay-to-play media scams are becoming more pervasive, especially in the broadcast world. Here are three tips to avoid getting caught up in media opportunities which appear to be earned, yet turn out to be for a fee.

DCI’s 2014 Winning Strategies in Economic Development Marketing report revealed that an organization’s website is its most effective marketing tool for educating site selectors and corporate executives about a community. This fact remains truer than ever heading into 2016. Check out the 10 ways to keep your EDO’s website top-of-mind and in tip-top shape.

Karleen Lewis

Karleen joined DCI’s digital team and Economic Development Division in 2015. As a Account Manager and self-described “digital detective,” she lends support to DCI’s digital marketing as well has contributed to client digital projects for Colorado Springs, Northern Colorado and the State of Colorado.