Late last month, we learned that NVIDIA plans to unveil its GeForce GTX 7-series desktop GPU family just a little later this month. According to a new report by SweClockers, the company plans to take full advantage of AMD's lethargy or console-fixation, in launching its next GPU generation much later this year. The premium GeForce GTX 780, which is reportedly based on the GK110 silicon, could command a price much higher than the $499.99 GeForce GTX 680 started out on, when it launched last March.

Pricing of the GeForce GTX 780 could be closer to that of the GeForce GTX TITAN, than today's GTX 680, according to the report. It asks us not to be surprised if the card is priced on-par with the TITAN, making us wonder if TITAN remains NVIDIA's fastest single-GPU graphics card for long, or if NVIDIA is re-branding TITAN to GTX 780, or even if it ends up being the fabled "TITAN Ultra."

When AMD launched the 7970 and 7950 their price was also rediculously high. The facts that they where not easily found in stock and also they had the monopoly (as nvidia was 3 months "behind schedule") allowed them to have the cards about £200 more expensive than they are today.

This time it is nVidia's turn to be in this situation/advantage. I just hope this won't mean that AMD will rush some half-finished new series because of the GTX700 series.

I don't disagree with £1000 single GPU's... as long as people want buy them and mostly as long as a £200 solution (7950) is also available and will run all current games with ease...

When AMD launched the 7970 and 7950 their price was also rediculously high. The facts that they where not easily found in stock and also they had the monopoly (as nvidia was 3 months "behind schedule") allowed them to have the cards about £200 more expensive than they are today.

This time it is nVidia's turn to be in this situation/advantage. I just hope this won't mean that AMD will rush some half-finished new series because of the GTX700 series.

Click to expand...

But 7970 wasn't priced at $1000, just $550, which at the time was not much more than what NVIDIA's GTX 580 asked for.

I was hoping to jump to the green side if their prices would be around $450 for a 780 but with news like this I'll have no choice but to stay put. I can max out all my games on the resolution I play at atm so my 7970 will last me until prices go down. Or if cards are gonna be priced like Titans I might just buy a console .

Nothing unexpected here. They're gonna milk the cow alone while they can. But who spends +/$500 on a graphics card? What games do we have that require that much graphics horse-power?

Battlefield 4 is coming out much later this year, and it doesn't look like a different game visually from BF3, and the new Radeons will probably be out around then (rumors suggest late September release). The upcoming next generations console games are designed to run on 7870 class gpus, and I5 2500K class cpus (eight out of order dual issue cores at 2GHz).

I for one am planning on waiting for the new Radeons and the 120Hz backlight-strobed displays coming out this year.

if this turns out true, i wish nV rather not launch the 'Kepler refresh' series and directly jump to Maxwell..
rather than raise the performance/price bar with each series, nV is just trying to super-inflate the price envelope of the GTX 780, just because it uses the big-sized & supposedly low-yield GK110 chip..

anything above 600$ for card with GTX x80 branding is just not right..
nV should just leave/reserve the GK110 chips for TITAN-branded cards if they cannot control the price of the card..

Anything above $500 launch price for the 780 or any GPU from now henceforth I'd rather keep my money and pay $1000 for PS4 and XBOX 720 heck I might even throw in a few more $ and get Nintendo Wii U, Have a full fleet consoles with a large number of games to play not to forget the exclusive titles to consoles.

How many exclusive PC titles are there...?
Intel IGP is now starting to make sense once again to me as I might not need a add on GPU if i purchase the the next gen consoles, all i might need is an Intel CPU with R and i will be set.

Anything above $500 launch price for the 780 or any GPU from now henceforth I'd rather keep my money and pay $1000 for PS4 and XBOX 720 heck I might even throw in a few more $ and get Nintendo Wii U, Have a full fleet consoles with a large number of games to play not to forget the exclusive titles to consoles.

Click to expand...

Who says you have to have the latest and greatest? You can buy a graphics card for $100-$200 that will turn your office PC into an excellent gaming machine.

Consoles generally only get the AAA titles - if they're not your sort of thing, and they're certainly not mine, consoles are not a viable alternative at all.

Who says you have to have the latest and greatest? You can buy a graphics card for $100-$200 that will turn your office PC into an excellent gaming machine.

Consoles generally only get the AAA titles - if they're not your sort of thing, and they're certainly not mine, consoles are not a viable alternative at all.

Click to expand...

It's not a must to have latest and greatest is my point, as for games all the games I play are always on the consoles too, If i go the console rout i will save lots of money as the consoles take several years before they are refreshed/upgrades.

On the other hand if i go the console rout i don't need a PC with a GPU at all the Intel IGP will be sufficient to play Angry Birds, Zuma. etc. heck i can play them on my android phone, anyway the thing is for such prices on a GPU if you are a gamer like me Consoles is the cheaper rout., as i don't use my PC for bench marks mostly just encoding and Intel quick sync and i7 is just the remedy or anything equivalent.

It's not a must to have latest and greatest is my point, as for games all the games I play are always on the consoles too, If i go the console rout i will save lots of money as the consoles take several years before they are refreshed/upgrades.

On the other hand if i go the console rout i don't need a PC with a GPU at all the Intel IGP will be sufficient to play Angry Birds, Zuma. etc. heck i can play them on my android phone, anyway the thing is for such prices on a GPU if you are a gamer like me Consoles is the cheaper rout., as i don't use my PC for bench marks mostly just encoding and Intel quick sync and i7 is just the remedy or anything equivalent.

Click to expand...

Personally, I'd have a desktop PC whether or not I played games.

If I go the console route, every 5 years or so I have to buy a new console, and I'd need a TV and controllers, and games are fairly expensive.

If I go the PC route I need to spend £40 on a GPU every two years (this is actually what I do, GTX460 I have now was £40 earlier this year, card before that was a competition prize, card before that was £40, 5 years ago). Many of the games I have played in that time have been unavailable on console. In fact, I can only think of one game I've played at any length that was on console, and that's Oblivion. Mostly my games are £5-£10 or F2P.

TL;DR: £300 every 5 years + expensive games, or £40 every 2 years + cheap games.

huh? If the Titan = 780 then why launch the Titan in the first place? I think this is going to flop, even if 780 is Titan LE anything pushing >$600 is too much... but then again we said the same when the 7970 launched at $550.

nVidia is taking a bet, if they can raise the top tier base price then the midrange segment (which is where most of the sales get going) would be much more profitable for them.

If I go the console route, every 5 years or so I have to buy a new console, and I'd need a TV and controllers, and games are fairly expensive.

If I go the PC route I need to spend £40 on a GPU every two years (this is actually what I do, GTX460 I have now was £40 earlier this year, card before that was a competition prize, card before that was £40, 5 years ago). Many of the games I have played in that time have been unavailable on console. In fact, I can only think of one game I've played at any length that was on console, and that's Oblivion. Mostly my games are £5-£10 or F2P.

Click to expand...

Don't get me wrong, I don't intend to get rid of my PC, what I'm saying is if GPU prices are that high i might get rid of the GPU completely from my PC in favor of the consoles.
And i don't play that much games anyway and at times i play mostly exclusives eg Metal Gear Solid, God Of War, Metroid etc.

Usual rumour mill. Let's wait until they release hard facts. As for pricing? They're both doing it now. The 7990 at £800 is also pretty steep considering the base price of the 7970's. But it's all a matter of perspective. If you want an item and have the money to spend, that's your choice. If that bothers someone else, that's their problem.