New
Delhi, 20th August 2016: Strengthening
its position as the leading fitness brand in the country and to celebrate
the growing enthusiasm around MMA, Reebok India organized a real MMA fighting
cageto enthrall fitness enthusiasts with the world's most popular sport
of fitness. The 'Reebok FIGHT NIGHT' was organized at Select City Walk Mall,
New Delhi.

The 'Fight
Night' witnessednine intense fights, among 18 amateur fighters, trainers
& athletes from the MMA community. Renowned MMA expert and Reebok
Master Trainers Siddharth Singh and Deepak Karai engaged hundreds offitness
enthusiasts in a power packed MMA master class that covered tips to champion
the mental and physical ground work needed to become a successful MMA
fighter, and the secret behind keeping one's head in the game when on
the ropes.

The excitement
was palpable as the event kicked off with a one of its kind MMA flash
mob by Reebok MMA trainers. Those who volunteered to participate in the
MMA master class definitely returned home with their head high as it takes
guts to stand in a ring with another person knowing that the impending
skirmish can get ugly. Participants were drenched in sweat at the end
of the master class that focused on essential self-defense and striking
skills from Thai kick boxing.

Commenting
on the special session and her experience at the event, Silvia Tallon,
Senior Marketing Director, Reebok India, said, "Today, MMA is described
as the fastest growing sport of fitness in the world. Though still at
a nascent stage in India, combat training and MMA have seen great response
over the last couple of years. Reebok has been at the fore front of defining
this trend andtoday's Fight Night event was our attempt to further popularize
this fitness sport in India. It has been a fulfilling evening as we have
successfully engaged with Fitness enthusiasts to adopt our 'fitness is
life' philosophy and encouraged them to train with us."

To promote
Mixed Martial Arts, Reebok entered into a partnership with the largest
Mixed Martial Arts (MMA) Company in the world - the Ultimate Fighting
Championship (UFC®) last year. The brand has also launched itslatest
combat training collection across select stores in India. These also include
the exclusive Tribute Collection Tee's sporting global legends such as
Ronda Rousey, Conor McGregor, and Chuck Liddell. To add to the excitement,
fitness enthusiasts can buy gear worth Rs.10, 000 and stand a chance to
win a full sponsored trip to UFC Fight Night at Manila scheduled for October.
The winners also stand a chance to get merchandise worth Rs.20,000 and
Rs.10,000. For more details on the collection, consumers can visit the
nearest store or log onto www.shop4reebok.comHome