Pichon Baron misses the mark

The pause in the 2012 releases last week did little to quell
fears that this will be a ‘forgotten’
campaign; many worried that a scrum of late releases will result in wines being
overlooked. This morning the campaign
resumed. Pichon Baron was out of the
blocks at €65 per bottle
ex-negociant: a 10% reduction on its 2011 release price but a 51% increase on its
2008.

Consequently, the
2012 is more expensive than the current prices of several earlier Pichon Baron vintages.
It is being offered in London at £710 per 12×75: dearer than the 2006 (£650)
and the 2007 (£684), and almost the same price as the 2008 and 2011.

With the 2012s so far failing to rouse interest – only theFirsts and Carruades have traded in May – keen pricing is more important than
ever. Pichon Baron is unlikely to provide reassurance.

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This website is provided for informational purposes only and does not amount to financial advice or advice as to the value or likely future values of any of the wines it discusses. The opinions expressed are subject to change without notice. Neither Liv-ex Ltd nor any of the authors or editors accept any liability for the accuracy of its contents.