In 2010, Bill Steinman was honored by the College Sports Information Directors of America with its Lifetime Achievement Award.

Steinman was employed at Columbia from 1970-2008, serving in the sports information office for nearly 40 years. He rose to the director of sports information and now serves as the historian.

During his nearly 38 years in the industry, Steinman attended more than 25 CoSIDA workshops, beginning with New Orleans in the mid-1970s.

Steinman is a living legend in the sports information field. His encyclopedia-like knowledge of more than four decades of Columbia athletics history is unparalleled and his passion for Columbia, even in retirement, is as strong as ever.

Not only is Steinman fantastic at his craft, he is an equally outstanding mentor. Assistant directors, interns and even student workers have learned under his guidance and proceeded to become legends in their own right.

The roster of his former proteges reads like a “Who's Who” in the communications field. It includes a national sports and business writer for the Associated Press, head of communications at IBM, senior editor at Citigroup and an official scorer for the New York Jets and Yankees, just to name a few.

Steinman's 40 years at Columbia have left an indelible imprint on the athletics program and he is a true hall of fame personality at Columbia.

"Bill is truly a fountain of information - from the important to the sublime. More importantly, he is our institutional memory," said Dr. M. Dianne Murphy.