MAC Flexes Its Chops With New Strength Collection

Leave it to MAC, purveyors of cool, to hit us with an unexpected beauty role model this season. Joining MAC's roster of impressive and envelope-pushing spokespeople is body-builder Jelena Abbou, who joins the ranks with the likes of Beth Ditto, Dame Edna, and Ricky Martin

Fronting the Strength collection, Abbou appears in the ads for the collection in all her muscle-flexing glory, wearing a drippy-looking latex dress and sporting a typical MAC (ahem) strong makeup look.

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The 19-piece line boasts five new matte lipsticks (the sold out Firm Form is an inky black matte with glittery undertones, reminiscent of the dress Abbou sports) and neutral polishes, eyeshadows, and cheek colors. Major drama rounds out the collection (in the form of nearly fluorescent lip pencils), and we predict that this collection won't disappoint die-hard MAC addicts.