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Budweiser cans feature simpler 12th design

The new can is the 12th design for Budweiser since the beer debuted in 1936.

Budweiser has a new look.

Anheuser-Busch unveiled a new design for cans of the beer on Wednesday. The look is sleeker, less ornate, has more red and a big bow tie.

It's the 12th design the can has had since the beer debuted back in 1936.

The new design will also be featured on Bud's cardboard packaging, but its bottle labels will remain unchanged.

The move comes after two decades of declining sales for Bud, once the undisputed King of Beers. It's still No. 2, with Bud Light at the top of the sales list. But it's in danger of being passed by Coors Light.

Budweiser's share of the U.S. beer market has fallen from 26 percent in 1988 to 9.3 percent last year. Four out of 10 people in their mid-20s have never tasted a Bud, 2.5 times what it was 20 years ago.

Anheuser-Busch is also making a major Budweiser push in foreign markets.