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Video Marketing: the gift that keeps on giving

A recent Forbes article comments about how video has grown considerably since YouTube was launched in 2005. With the rise in video content being distributed online by companies looking to promote their products and services, the channels available to them have also expanded.
The author of the article said that “The internet has changed a lot since then, and the video phenomenon has spread far beyond YouTube.” This can be seen in the plethora of channels that you can view videos on today, including major social networks such as Twitter, Facebook and Instagram.
However, just because these channels are available to you, does not mean you should rush away now, produce a short 30 second clip and whack it up onto your Twitter account. Video marketing works just like the marketing of any other piece of content you create and should be thought through, keeping your audience at the heart of anything you do.
When creating a video, you should consider the following points:

Where your audience are: Knowing where your audience are in terms of social media is vital to get the exposure necessary for your videos to succeed. There is no point in creating a great piece of video content for Facebook, if the vast majority of your audience are on Twitter.

How long your video should be: Creating a video long enough to get your message across but not too long as to lose your audience is a fine art. If you feel a video is too long it may be worth breaking it down into shorter snippets and releasing them over a few days. These are known as bumper ads and are ideal for driving brand reach and frequency. Whatever you do, keep your audience engaged.

What type of video you need to create: Are you creating a landing page video or an ad campaign? Have you got great content for an Instagram story or have you had a lightbulb moment and are going to do a Facebook live video?Each type of video will have its ownformula for success, and knowing what each platform may need something slightly different is important.

Why you should think about joining the video revolution

There are a whole heap of benefits to producing high quality video content that will engage with your target audience. Some reasons why you might want to start creating some videos include:

Improving your SEO: Video can help boost your website’s search engine rankings. When a user spends more time on your website through watching a piece of video, Google will see your site as more valuable.

Video viewership is on the rise: 87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey.

Video helps to tell a better story: Creating a video will help you convey key messaging while allowing you to create a better brand image in the process.

Emerging tech will enhance user experience: Embracing the emergence of new technologies to create high quality video content will embellish videos for your audience. By embedding CTAs into your content you can create a seamless user experience, all the way from discovery to purchase.

With these compelling arguments supporting the view that video marketing is great for business, you may want to start thinking about what you will do if you haven’t already. If you feel like you would like to leap into action but don’t have the time, or don’t know where to start, then we are here to help.

BBI Brandboost has the experience, expertise and resources in house to work with you to turn your marketing ideas into well-crafted and professionally produced videos. We can guide you through the entire project, from the initial development of an idea to the final stages of marketing your video online.

About the Author

As well as managing the SEO programmes for BBI Brandboost clients, Bradley is also one of our talented team of copywriters. These complementary capabilities ensure that online content enriched for SEO also engages target audiences and offers the highest quality UX. As our dedicated SEO specialist, he is an expert at research, analysis and implementation of the programmes we implement to enhance online visibility for our client brands.

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