1) I believe you might have done yourself a disservice by titling this as being Software Product-centric. These concepts apply to any product, service or any idea that one might wish to sell.

2) If your product/service is innovative and not the norm then be sure to spend some time focusing on how you’re going to make your idea bite-sized and consumable. If you can’t package it into something others – who are not as passionate about it as you are – understand then simply put, you’re screwed. That is, are you able to address your addressable market in a way they’ll stop long enough to understand?

For example, to paraphrase a key passage from “Made to Stick” (http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287) this concept is exemplified with “Snakes on a Plane” being described as “Die Hard with snakes.” Oh I see. See? :)

As Eran mentions, you don’t want to be a clone. There’s no point. However, without context potential buyers might not become interested to the point of being motivated to buy. Differentiation is bullshit if it’s not something that’s going to trigger motivation to buy.

About Mark Simchock

Business, Technology & Marketing—The rockstars of the 21st century. In that context, the quest of this site is to capture my expertise, capabilities, intelligence & capacity to learn. Ideally, you’ll also be inspired by my passion. I love what I do. I get jazzed by the thrilling evolution of building things. Brands. Business models. Marketing strategies. Websites. Etc. My mission, whether online or off, is to maximize the ROI of the growth minded brands I collaborate with. I’m focused, committed and ready to rock. If you’re the same then let’s go!

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