For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. In fact, YouTube's top 20 Super Bowl ads have been watched for 440 million minutes—equivalent to watching the game 1.8 million times.

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden + Kennedy in New York.

Nike wasn't the only brand that was prepared for a Chicago Cubs victory in the World Series last night—with a special commercial ready to go right after the final out.
Budweiser also rose to the occasion with a great tribute, re-airing a classic commercial from the 1980s featuring legendary Cubs announcer Harry Caray, one of the most beloved characters in the history of the beleaguered franchise.

Budweiser is playing the virtual reality game, literally, by sponsoring a VR experience with the NBA's Cleveland Cavaliers. The Cavs are the first NBA team to build VR technology into their official app, and Budweiser is giving away cardboard VR headsets at tonight's NBA playoff game in Cleveland, through which fans can view basketball-themed footage.