Aston Martin Goes Plain

We can count on the fingers of one hand the number of premium car makers that hasn’t yet set their foot in the increasingly popular niche of crossovers. Last year Aston Martin presented the cross coupe concept but we didn’t think that it would get down to work so soon!

The company has already thrown its hat in the SUV ring and started building a plant with 750 vacancies in Wales, near St Athan village. It is reported that the British manufacturer is going to pour massive resources into this project (around $250,000,000), so our bet is that the plans are grandiose! No word yet on the possible design but expect it to look akin to the aforementioned concept thing.

However, Aston Martin, answer our single question, please. Why engage in an unpredictable battle in mass segment when you are one of the best in the luxury cars’ world?