The photo that’s on the cover of our Spring 2017 magazine was taken by Geoff Moore of Williams Lake, B.C. The rider in that Can-Am Maverick 1000 is Laura Rasmussen, an ATVer from Nanaimo who’s ridden every province in Canada. You can learn more about her epic journey.

But first, let’s have Moore share his story:

Tell us about yourself.

I grew up in Williams Lake, British Columbia, and, over time, I had some interesting jobs and met some incredible characters. About 10 years ago, when I was a fly-fishing guide, I was invited to a tourism marketing function and got into a conversation about the tourism industry. A few months later, I took on a three-month contract that evolved into a new career. Now, I work for the Cariboo Chilcotin Coast Tourism Association as the liaison who connects magazine editors, travel writers, TV show producers, bloggers, etc., to regional tourism-based businesses. My efforts are in conjunction with Destination BC programs.

How did you get into photography?

My mom’s grandfather was a professional photographer in the early 1900s. My dad, sister and brother were keen photographers, too. Naturally, I found my way into it as a hobby. In the early ’90s, with my brother and father, I started a retail photography business that included a photo lab and portrait studio. However, in 2000, I was injured in a whitewater rafting accident and had to adapt to a new way of living. Unfortunately, I wasn’t able to continue with my photography goals.

Do you ride as well?

Yes, I like to get out in all four seasons. I grew up racing motocross and skiing and spent quite a few years flying the backcountry of British Columbia for several construction companies. That work took me to some pretty impressive places. When I ramped up my photography business, naturally, I wanted to return to those locations. To gain access, especially in the most remote locations, I used ATVs and sleds.

Tell us more about the day you took this photo.

It was last fall. We had been riding in the Cariboo region on the east side of the Fraser River the day prior and decided to head west out in the Chilcotin to try some different terrain. The area we chose was near Tatla Lake. It is a couple hours west of Williams Lake and only accessible via a series of old logging and mining roads that wind way back into the mountains and up into the subalpine.