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Days Inns Canada begins online promotion

Hotel chain Days Inns Canada has begun a seven-week campaign for a promotion called "Stay Twice, Get a $25 Gift Card." During the promotion, which will run until Dec. 27, members of the chain's loyalty program who complete two qualifying stays at participating hotels will receive enough loyalty points for a gift card that can be redeemed at Canadian Tire, Home Depot, Future Shop, HMV or The Keg. The offer is being promoted with online advertising on Canada.com, MSN.Sympatico.ca, Theweathernetwork.com and Meteomedia.com. On-site materials are also being used. The online campaign was produced by The Media Company. The creative was developed in-house.