Enter a world of dazzling picture quality and unlimited entertainment with Sony R550 Series HDTVs. This elegantly slim LED TV boasts Full HD 1080p for incredible detail and Edge LED backlighting for outstanding contrast, rich colors and enhanced dark-scene detail. Built-in Wi-Fi lets you connect to the Internet so you can watch YouTube clips and access online HD movies, music and more. Fast-paced motion seen in sports and action movies appears amazingly realistic thanks to Motionflow XR 240 technology. For DIRECTV customers with a Genie Whole-Home HD DVR, the Sony R550 Series allows you to enjoy full DIRECTV service and HD DVR functionality without an additional receiver.

Go beyond cable with Internet TV - Welcome to the endless entertainment of the Sony Entertainment Network, where thousands of movies, TV shows, online videos, games and music are always at your fingertips. By connecting to the Internet and touching the 'SEN' button the TV remote, you can access Full HD 1080p entertainment, and made-for-TV apps like Netflix, Pandora, YouTube, Facebook and more.

Theater-like 3D - Using the same passive 3D technology used in movie theaters, feel the explosive excitement of theater-like 3D. Even the sound profile is enhanced for 3D viewing to provide a more immersive experience. Slip on the latest generation of light, comfortable 3D glasses to enjoy your favorite 3D movies. Four pair of glasses included.

Receiver-less TV - For DIRECTV customers with a Genie Whole-Home HD DVR, the Sony R550 series allows you to enjoy full DIRECTV service and HD DVR functionality without an additional receiver. Place the Genie Whole-Home HD DVR in any room of the house and enjoy the clean look of your big screen on the wall without the clutter of connecting a DIRECTV receiver to it.

Your smartphone, now on TV - Movies, music and apps from your smartphone can now be viewed big on your TV. With two ways to connect Android phones and tablets to the R550, Sony is helping you add value to the entertainment you already own. Using a Mobile High Definition Link cable, you can connect your smartphone to the TV to literally "mirror" what's seen on the smartphone screen. Video, photos and apps are re-sized and scaled to fit the larger TV screen. You can then use the TV remote to navigate the phone, while it's charging from the TV. Using screen mirroring technology, you can connect phones that are Miracast enabled to the TV.

Against the grain. - Dazzle the whole family with ultra-crisp HD clarity and less grain. Digital Noise Reduction enhances detail in whatever you're watching with meticulous processing. It even helps clean up video from USB and other PC sources so the picture looks pristine and vivid.

Lifelike motion. - Watch the football retain its detail during a kickoff and move smoothly as the camera follows it from left to right. Even quick motion seen in action movies appears amazingly realistic as Motionflow XR 240 technology, which takes motion clarity beyond refresh rates, smoothes out the picture where the camera can't for clearer and more natural movement.