A leading computer company has made available new software that will complement rather than compete with the largest betting exchanges.

Through Ubetanything.com, UBA Technology hopes its new software will corner a niche market that will put a new spin on the most popular gaming sites. As well as offering turn-key technology and secure internet transactions, UBA will for the first time allow online betting exchanges to access the mobile phone market, giving customers with java-enabled handsets direct access to the sites.

UBA president Rob Danard compared this opportunity to the eBay boom of the last two years, before adding: “We can privately brand a betting exchange site to suit our licensees' requirements, whether their interest is cricket, car racing, stocks or currencies. Our software comes fully supported with online payment systems, client database management, multi-currencies and languages, and customer support, leaving only the marketing to our licensee.'

The new software hosts all the most popular gaming platforms, and will offer a unique version of ‘sit and go’ tournament poker, meaning an unlimited pool of players in a single game.