...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

20.11.12

Kim Hyun Joong recently appeared on a Chinese variety show and received a favorable review.

Kim attracted a lot of attention when he went to China to appear on the show. The special episode for Kim that aired on November 17 recorded an audience rating of 2.84 percent with a share of 7.14 percent of the total market.

The variety show is one of the most popular TV shows in China, which has aired for 15 years. Nearly seven hundred million people have watched the show.

An official concerned says, “The audience rating of 2.84 percent is very high. The episode for Jang Keun Suk recorded an audience rating of 2.54 percent, and that of Lee Min Ho recorded 2.65 percent. It’s one of the best audience ratings for this show.”

Kim performed “Breakdown” at the beginning of the show and showed a great sense of humor for about 80 minutes. He enthusiastically participated in games and gave witty answers to the hosts’ questions.

Kim is currently receiving many offers to hold concerts, shoot films and drama series, and become an advertising model from all over Asia.