Due to the recent cleaning of all branding graphic materials, we’ve established new logo usage guidelines. Its fresh color and refined shape are the basic building blocks of our new nascent Kentico brand style guide.

We decided not to prepare every screen of the UI in Photoshop. We tried to establish a visual language with sets of common UI components that we refer to as the design system. We also measured its visual appeal with our partners, as will be discussed in the paragraphs below.

With this article I am going to start presenting our reasons behind the new look and feel of the Kentico UI and how we arrived at our final design. Our previous findings, described in previous posts, led us to dive as deeply as possible into the look of the environment and redefine the appearance of almost every component in the system. Because we wanted a modern, clean and uncluttered result, we spent the first three weeks purely in research.