October 17, 2015

Cartoon: Kipper Williams on Domino's Pizza

BACKGROUNDBritain will spend almost £8bn a year on takeaways by the end of the decade as a surge in smartphone usage and time-pressed households cooking fewer meals boosts the country’s predilection for takeaway food. Expenditure on pizza, curry and Chinese food is expected to grow by 28% during this decade to £7.6bn a year according to figures from Euromonitor International. Domino’s Pizza exemplified the trend by reporting a 21% surge in its latest quarterly sales, to £200m, with 75% of orders placed online and 61% of those made with mobile devices. Full story >>

THE CARTOONThe cartoon by Kipper Williams from The Guardian, shows a woman taking a selfie of herself with a Domino's pizza. She has got a big smile and is holding the dripping pizza up beside her.

COMMENTARYI suppose the cartoon makes fun of the recent trend of people taking 'food selfies', a practice which has been banned in certain restaurants. The joke is that you wouldn't normally take a selfie of something as ordinary as a Domino's Pizza. And the cartoonist is also imagining another way in which smartphones have boosted pizza sales.

Comments

Cartoon: Kipper Williams on Domino's Pizza

BACKGROUNDBritain will spend almost £8bn a year on takeaways by the end of the decade as a surge in smartphone usage and time-pressed households cooking fewer meals boosts the country’s predilection for takeaway food. Expenditure on pizza, curry and Chinese food is expected to grow by 28% during this decade to £7.6bn a year according to figures from Euromonitor International. Domino’s Pizza exemplified the trend by reporting a 21% surge in its latest quarterly sales, to £200m, with 75% of orders placed online and 61% of those made with mobile devices. Full story >>

THE CARTOONThe cartoon by Kipper Williams from The Guardian, shows a woman taking a selfie of herself with a Domino's pizza. She has got a big smile and is holding the dripping pizza up beside her.

COMMENTARYI suppose the cartoon makes fun of the recent trend of people taking 'food selfies', a practice which has been banned in certain restaurants. The joke is that you wouldn't normally take a selfie of something as ordinary as a Domino's Pizza. And the cartoonist is also imagining another way in which smartphones have boosted pizza sales.