Abstract

Role of women in business is on the increase from a global perspective. Significant importance is given towomen’s role in small business ventures to ensure women empowerment. However, no initiative was taken inpast research to identify regional disparities in the level of women participation in day-to-day management. Theaim of encouraging women participation in business ventures was not only to ensure success to their endeavoursbut also to assure social and economic development in both rural and urban sectors. Conceptualizing theimportance of aforesaid move and the degree of its impact on women enterprises, this study attempts to identifythe regional dichotomy in the level of women participation by focusing on nine urban and six rural smallbusiness units purposively selected from two States in India. Hypotheses were tested with primary data collectedwith questionnaire administered in aforesaid regions focusing on a sample of 200 women entrepreneurs. Chi andz tests were used and results were modelled to express regional disparity in level and nature of womenparticipation. This study developed a new paradigm that facilitates further research in this field.

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