I do not have to enumerate the many reasons why IT industry is indeed booming. Those are obvious to discuss around. However, I can give seven reasons why you need to outsource your IT lead generation services to the right IT telemarketing firm instead of building an in-house call center. And here they are:

1. Your company does not have the expertise to do marketing jobs, particularly telemarketing. Sales leads are the lifeblood of the company. Inability to generate those prospects will be the end of your business life. Therefore, you have to do it, whether you despite the process and the results. The thing is that you and your people are not capable of doing it on the first place. How much more to properly perform it?

2. You do not have the skilled workers who will do effective cold-calling and appointment setting services. It is too time consuming and costly to hire, training and employ additional people, if there is a cheap and effective alternative. Furthermore, there is still little guarantee that they will perform as expected.

3. You are devoid of the technology needed to run a call center. This is perhaps the most difficult hurdle that you will be facing if you pursue in-house IT lead generation. It will definitely a big hole in your working fund if you acquire the required applications.

4. You will not be able to focus and to give full effort to your core business.