Press Release

Amazon’s Best of Prime 2017 Reveals the Year’s Biggest Trends —More than 5 Billion Items Shipped with Prime in 2017

More new paid members joined Prime worldwide than any previous year

Prime members around the world used Prime digital benefits this year
more than ever before

Best of Prime 2017 in the U.S. includes Fire TV Stick and Echo Dot,
Prime Video: The Grand Tour, Prime Music: “Believer” by Imagine
Dragons and Prime Reading: The Handmaid’s Tale

December 30 was Prime’s largest day for streaming around the world,
with Prime Originals — The Grand Tour 2 and The Marvelous Mrs. Maisel —
its top two shows

Prime members now enjoy unlimited Free Two-Day Shipping on more than
100 million items in the U.S.

SEATTLE--(BUSINESS WIRE)--Jan. 2, 2018--
(NASDAQ: AMZN) — Amazon today announced its Best of Prime 2017 –
revealing some of the Prime member favorites of the year. Built on a
foundation of fast, free delivery, more than five billion items
worldwide shipped with Prime in 2017, including free same-day, one-day,
and two-day shipping. Prime is designed to make members’ lives easier
and more fun with a unique combination of shipping, shopping and
entertainment. Prime members used their digital benefits in 2017 more
than in any previous year - putting The Grand Tour on Prime
Video,“Believer” by Imagine Dragons on Prime Music and The
Handmaid’s Tale on Prime Readingon the U.S. ‘best of’ list
for 2017. Find Amazon’s Best of Prime 2017 on Prime
Insider.

Best of Prime 2017 in the U.S. includes Fire TV Stick and Echo Dot, Prime Video: The Grand Tour, Prime Music: "Believer" by Imagine Dragons and Prime Reading: The Handmaid's Tale (Graphic: Business Wire)

“From Fire TV Stick and Echo Dot to Imagine Dragons, Manchester
by the Sea and even the Instant Pot, Prime members certainly have
great taste! Tens of millions of members around the world enjoy the many
benefits included with Prime, and in fact, more new paid members joined
Prime worldwide this year than any previous year. In 2017, more than
five billion items worldwide shipped with Prime and members used digital
benefits like Prime Video, Prime Music and Prime Reading more than ever
before,” said Greg Greeley, Vice President, Amazon Prime. “Our Best of
Prime feature not only demonstrates what was trending this year, it also
gives us insight into what members love, providing additional
inspiration as we continue to innovate, invest and make Prime even
better in 2018.”

Prime is even better with Amazon devices and Amazon devices are even
better with PrimeFire TV Stick and Echo Dot top the Best of
Prime 2017 as the best-selling products purchased by U.S. Prime members
from any manufacturer in any category across all of Amazon. Prime
members in the U.S. embraced smart home shopping in 2017, with Prime
members adding millions of new Amazon devices to their homes, including
Fire TV Stick with Alexa Voice Remote, Echo Dot and Amazon Echo. These
devices allow Prime members to get even more from their membership by
accessing music, video, photos, voice shopping and more.

Best of Prime Video, Prime Music, Prime Reading and Twitch PrimeIn
the U.S., Prime offers members unlimited access to award-winning movies
and TV episodes with Prime Video; unlimited access to Prime Music,
Audible Channels for Prime, Prime Reading, Prime Photos and Twitch
Prime; early access to select Lightning Deals, one free pre-released
book a month with Amazon First Reads, and more.

Amazon Originals Were in Demand on Prime Video

Amazon Prime Video had a record year as a global streaming service.
Customers in over 240 countries and territories around the world made The
Grand Tour Season 1 and Sneaky Pete the most
streamed Prime Originals.

December 30, 2017 was the biggest streaming day of the year around the
world, and the top streamed series on Prime Video that day were The
Grand Tour Season 2 and Golden Globe-nominated The
Marvelous Mrs. Maisel.

Manchester by the Sea was the most watched Amazon
Original Movie in the U.S.

Live coverage of 10 NFLThursday Night Football games on Prime
Video this season reached more than 17 million combined viewers in
over 200 countries and territories.

Based on trailer views, among the most anticipated Prime Originals in
the U.S. were Tom Clancy’s Jack Ryan and Man in the High
Castle Season 3.

Prime Music Playlists Provided Prime Members with a Perfect Soundtrack

“Believer” by Imagine Dragons and “Something Just Like This” by The
Chainsmokers & Coldplay were top played songs on Prime Music in the
U.S.

Some of the most played artists in 2017 in the U.S. included Luke
Combs, Imagine Dragons, Shawn Mendes, Kesha, Brett Young and Halsey.

Prime members in the U.S. loved listening to curated playlists by
Amazon Music experts, including; “Top Prime Songs,” “Uptempo Pop for
Work” and “Relaxing Acoustic Pop.”

Prime Reading Unlocks What’s New and Brings Back Classics

Dystopian novels held the top spots on Prime Reading’s 2017 ‘most
borrowed’ list in the U.S., includingMargaret Atwood’s The
Handmaid’s Tale and George Orwell’s 1984.

When it came to magazines, food publications Clean Eating and Bon
Appétit Magazine held the top ‘most read’ spots in the U.S. on
Prime Reading.

The most popular Prime-eligible audiobook on Audible in the U.S. was No
Excuses! by Brian Tracy and the most popular Audible Original
Series for Prime in the U.S. was Bedtime Stories for Cynics.

More Great Entertainment with Twitch Prime

Twitch Prime members worldwide ordered more than five million
pre-release games with a Prime discount.

Twitch Prime offered more than $1,100 in free gaming content in 2017
including 23 full games for free, 113 pieces of loot across 19 of the
most popular games of the year. This included rare or exclusive
content in Overwatch, Player Unknown’s Battlegrounds, and Warframe,
which were three of the most popular bundles of loot among Twitch
Prime Members in 2017.

Instant Pot was HotA Prime Day favorite in the U.S.,
the Instant Pot heated things up in 2017. Instant Pot was the most
gifted item on Amazon Wedding Registry and the most Wish Listed item of
the year by members and the Instant Pot Cookbook was the most
gifted book by members as well in the U.S. in 2017. In fact, the Instant
Pot found itself a spot in homes from coast to coast as it was delivered
to 27,000 U.S. zip codes.

Unlimited Fast, Free Prime ShippingIn 2017, more than five
billion items were shipped with Prime worldwide. Members in the U.S. can
now enjoy unlimited Free Two-Day Shipping on more than 100 million items
– expanded from more than 50 million items. This is in addition to Prime
FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than
8,000 U.S. cities and towns, and two-hour delivery with Prime Now in
more than 30 major cities.

Continued Prime Investments in Speed and SelectionWith over
100 million items now eligible for free Prime shipping, Amazon continued
to expand its fulfillment capacity for Prime members and the millions of
small and medium-sized businesses that are able to offer free Prime
shipping through Fulfillment by Amazon. In 2017, the Amazon fulfillment
and shipping network increased by more than 30% in square footage
worldwide. In the U.S. alone, more than 6,000 trailers and 32 Amazon Air
planes were in place to serve Prime members during the year.

Every Day Made Better with Prime – Now in 16 CountriesPrime
was designed to make your life better every single day. Tens of millions
of members around the world in 16 countries enjoy the many benefits of
Prime. In the U.S. that includes unlimited access to award-winning
movies and TV episodes with Prime Video; unlimited access to Prime
Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch
Prime; early access to select Lightning Deals, one free pre-released
book a month with Amazon First Reads, and more. Prime was built on the
foundation of unlimited fast, free shipping and members receive
unlimited Free Two-Day Shipping on more than 100 million items, Prime
FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than
8,000 cities and towns, and two-hour delivery with Prime Now in more
than 30 major cities. New countries that joined Prime in 2017 include
Mexico, the Netherlands, Luxembourg and Singapore. Prime is also
available in the U.S., U.K., Spain, Japan, Italy, India, Germany,
France, China, Canada, Belgium and Austria. Start a free trial of Amazon
Prime at amazon.com/prime.

AboutAmazonAmazon is guided by four
principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking.
Customer reviews, 1-Click shopping, personalized recommendations, Prime
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit www.amazon.com/about and
follow @AmazonNews.