Decoding Beauty Labels: Leaping Bunny

Decoding Beauty Labels: Leaping Bunny

Once you’ve overcome the hurdle of deciphering the ingredients and cosmetic jargon on beauty labels to select the product that is right for your skin, you are then faced with the challenge of decoding the secret language that is cosmetic label symbols. The Beauty Geeks are here to help you out…

The Leaping Bunny

During the late 90’s, cruelty-free and animal-friendly shopping became really popular so cosmetic companies began designing their own symbols to let customers know they were against cruelty but they were also creating their own definition of ‘cruelty free’, which became really confusing and sometimes misleading. So, in response, eight animal protection groups came together to develop a single symbol that represented cruelty-free, which we know as the leaping bunny, and it shows that the brand is animal friendly.