Author Rhonda Byrne says the secret is the law of attraction: If you think positively, you become a magnet that pulls everything you want toward you.

The book has been touted on TV by Oprah Winfrey (just last week), Larry King and Ellen DeGeneres. Word-of-mouth is helping sales as well...

People are finding out about it from other people," says Beyond Words editor in chief Cynthia Black, who heard about The Secret DVD from a friend and then signed Byrne to a book contract.

The DVD ($29.95) was released last March and has sold 1.1 million copies. The book was published in November with a first printing of 200,000. There are now 1.2 million copies in print.

Byrne, an Australian reality-TV producer, says she discovered the ancient secret to getting everything you want through her study of religious and philosophical texts.

"Everyone has to have their own experience to believe," says Byrne, 55. "People should start with little things like deciding a cup of coffee will come to you or that you'll see a feather. There's no difference between attracting a feather and anything else you want. It's as easy to attract one dollar as it is $10,000."

I thought positively that my laundry would be returned from my hotel last night, but alas, they lost it.