Business Term of the Day for 13 February 2019

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Par for the course

Par for the course

Definition

Par for the course is a phrase for something that goes as expected or anticipated.

We haven’t seen any big increase in conversions yet as a result our latest campaign, but that’s about par for the course. I’m sure we’ll start to see more of our online visitors become paying customers in the coming days and weeks.

This expression originates from golf slang, where par is the expected score for a scratch player, or, simply put, a very good amateur player. In golf, each hole, course, and tournament has a par rating, which is the number of strokes it should take to complete. This rating is based on the distance from the tee to the hole, as well as on such other factors as terrain and obstacles. Players then compete against this score. Those with a low handicap or professionals aim to complete it in fewer strokes, while a high-handicap player attempts to achieve a target number of strokes that is calculated from the par and his or her handicap.