Abstract

From January to October of 2012, China film industry gained the box office of
RMB13.27 billion. Taking into account the contribution of the traditional
Lunar New Year holiday, China's film box office throughout 2012 is expected to
reach RMB15.6 billion. The future Chinese film market will maintain a growth
rate of about 20%.

In 2012, China increases additional quota of 14 profit-sharing imported films
based on the original quota of 20 per year. The new quota stimulates the
domestic box office, but exerts a great impact on the domestic films. During
the first three quarters of 2012, among the films with the box office of more
than RMB400 million, imported blockbusters showed obvious advantages;
especially, imported films accounted for 75% of all the films with the box
office of more than RMB700 million, and contributed 82.6% to the total box
office.

Under the premise of unchanged policies on the qualifications for distributing
profit-sharing imported films, China Film Group and Huaxia will continue to
monopolize the market of imported film distribution. At the same time, due to
the strong demand for high-quality films, blockbuster publishers have enjoyed
bigger bargaining power. In November 2012, five major distribution companies,
namely China Film Group, Huayi Bros, Enlight Media, Bona and SMI, suggested
cinema chains to raise the income-sharing proportion of the box office to 45%,
covering 9 films launched in the Lunar New Year holiday.

Eight major cinema chains monopolize the film screening field. In the first
three quarters of 2012, Wanda, China Film Group SMI, China Film South Cinema
Circuit, Guangdong Dadi, Shanghai United Circuit, Jinyi Zhujiang Movie
Circuit, Beijing New Film Association and Zhejiang Time Cinema achieved the
total box office of RMB8.628 billion, with CR8 of 70.83%. Wanda's "cinema +
commercial complex" development model represented apparent advantages. The
quarterly box office difference between Wanda and eight major cinema chains
rose from RMB154 million in 2012 to RMB302 million in the first three quarters
of 2012.

Starting from China film industry chain, the report analyzes and researches status quo, development trends and competitive patterns of China film industry, including:

Forecast for the scale of China film industry and development in 2013-2015;

Relevant industrial policies;

Status quo and competitive patterns of Chinese film market segments;

Status quo, operation, development trends and market share of 24 major
enterprises.

Table of Contents

Product Code: ZX016

Table of Contents

Preface

1. Overview of Film Industry

1.1 Authorities

1.1.1 The Department of Publicity of the Communist Party of China (CPC)
Central Committee

1.1.2 Film Administration Bureau of State Administration of Radio, Film
and Television (SARFT)

1.1.3 China Film Association

1.1.4 China Film Copyright Industry Association

1.2 Regulatory Policies

1.2.1 Access Licensing for Film Production

1.2.2 Administrative Licensing for Film Production

1.2.3 Examine Licensing for Film Content

1.2.4 Administrative Licensing for Film Distribution and Screening

1.3 Development Environment

1.4 Film Industry Chain

1.4.1 Industrial Chain

1.4.2 Major Links

1.4.3 Relevance of Upstream & Downstream Sectors

1.4.4 Film Box Office Revenue-Sharing Scheme in China

1.5 Relevant Concepts

1.5.1 Digital Film

1.5.2 3D Film

1.5.3 IMAX Film

1.5.4 Film Advertising

2. Overview of Chinese Film Market

2.1 Market Size Maintains Rapid Growth

2.2 Revenue Structure Remains Unchanged

2.3 Box Office Keeps Going up

2.4 Revenue of Movie Network Copyright Grows Quickly

2.5 Advertising Revenue

2.6 Number of Viewers Rises Swiftly, but Per Capita View Remains Low

2.7 Low Attendance Rate with Huge Space for Improvement

2.8 Box Office Ranking by Region

2.9 Investment

3. China's Film Production Industry

3.1 Status Quo

3.1.1 Feature Film Output Slows Down

3.1.2 Box Office of Domestic Films Declines Significantly

3.1.3 Box Office Ranking

3.2 Competition Pattern

3.3 Huayi Brothers Media Corporation

3.3.1 Profile

3.3.2 Operation

3.3.3 Revenue Structure

3.3.4 Gross Margin

3.3.5 Prospect & Strategies

3.4 Beijing Enlight Media Co., Ltd.

3.4.1 Profile

3.4.2 Operation

3.4.3 Revenue Structure

3.4.4 Prospect & Strategies

3.5 Beijing Hualubaina Film & TV Co., Ltd.

3.5.1 Profile

3.5.2 Operation

3.5.3 Revenue Structure

3.5.4 Prospect & Strategies

3.6 Zhejiang Huace Film & TV Co., Ltd.

3.6.1 Profile

3.6.2 Operation

3.6.3 Revenue Structure

3.6.4 Gross Margin

3.6.5 Prospect & Strategies

3.7 China Film Group Corporation (CFGC)

3.7.1 Profile

3.7.2 Business Development

3.8 Shanghai Film Group Corporation

3.9 Beijing New Picture Film Co., Ltd.

3.10 Poly-Huayi Media of China

3.11 Beijing Galloping Horse Company

4. China's Film Distribution Market

4.1 Overview

4.1.1 Distribution Patterns of Chinese Films

4.1.2 Distribution Mode

4.2 Market Competition Layout

4.3 CFGC Film Distribution and Exhibition Corporation

4.4 Huaxia Film Distribution Co., Ltd.

4.5 Bona Film Group Limited

4.5.1 Profile

4.5.2 Operation

4.5.3 Revenue Structure

4.5.4 Prospect & Strategies

4.6 Eastern Mordor

4.7 Guang Zhou Mei A Hua Tian Xia Film Distribution Co., Ltd.

5. Cinema Circuits & Cinemas in China

5.1 Exhibition Market

5.1.1 Number of Cinema Chains Increases Slowly, and Concentration Degree
Will Rise