Henry's Honey

Fictional

Background

Henry’s Honey is a family owned honey production company established in 1986. They pride themselves in producing luxurious British honey in a friendly and caring environment for their bees as well as for their loyal employees. Henry’s Honey was an instant hit when it launched because of its rich taste and texture, it was directed towards families and it was commonly used for special occasions and family gatherings. The honey was passed on to the next generation and stayed in families as a special ingredient for homemade foods.

Problem

Henry’s Honey noticed for a while that the current millennials are not as drawn to their product nor brand because of cheaper and more active options being available in a very competitive market. The original selling point of Henry’s Honey and still is to this date, is that it is pure natural British honey. Natural processes are used to produce the honey as well as the the bees being kept in a safe and nurturing environment.

Henry’s Honey recognised that they needed an overall update on their outdated identity and packaging design to stay relevant in the current sector but also wanted their packaging to be reusable in some form which involved nature and families. Attracting the newer generation whilst maintaining its heritage and appeal to still attract their initial consumers who made Henry’s Honey what it is today was a must.

Solution

The solution to the brief was a new identity design which revolves around a honeycomb and beehive, essential elements for producing honey. As Henry’s Honey value family, the identity design is focused on feeling homy, friendly and caring. The packaging heavily influenced by the logo, consists of a box which splits into two individual boxes which can then be used as flower pots for families to plant their flowers. The reason for using the boxes as flower pots is due to the connection bees have with flowers as they collect nectar from them which is the initial stage of honey production.

Miami Current Football Club

Fictional

David Beckham was set to own a new Major League Soccer (MLS) franchise set to be based in Miami. All that existed for the new team was stadium mock ups and a picture of Beckham with some promoters wearing scarves. These scarves showed off Miami being in the MLS soon, but interestingly colours were apparent. I used the colours as the kick starter for this project which consisted of designing the branding and identity for the new team.

The target audience was sports fans within Miami as the purpose was to notify them that a MLS team is going to be based there and represent their city.

Outcomes for the project were the branding and identity, and application examples of the new branding.

Eastpak Eye

YCN (edited)

Eastpak is a leading lifestyle brand which supplies stylish and functional carry on solutions for city living. It was founded in 1952 Boston, USA. Products include bags, backpacks, general travel gear and accessories with the most popular being the Padded Pak’r backpack.

The brand has a strong and longstanding American heritage that the target consumer grew up with as they saw the “cool kids” wearing the bags at school or they themselves were the “cool kids”. As they progressed in life, they moved away from the brand, therefore they are not aware of the many Eastpak products which are appropriate for their current stage in life.

The solution was ‘Eastpak Eye’ an installation / experience that would be placed in department stores. The main focus is the app which helps to show people which Eastpak products would be appropriate for them based on their lifestyle. Eastpak’s target consumer was the ‘emerging’, aged 19-24. This installation / experience would attract them but also a younger and more mature audience in order to develop the brand.

Brighther

D & AD

A D&AD brief by WPP and Theirworld, for which a brand had to be created that had the aim to connect initiatives, organisations, and campaigns worldwide, with the single goal of using technology to get and keep girls in school learning.

The number of girls that don’t go to school at all is 33 million, and there’s millions more who aren’t learning and will eventually drop out of school early.

The brand had to change perceptions amongst governments, institutions and companies. Alongside this it had to inspire girls around the world to believe in technology being able to aid them with their education and lead them to a bright future.

The project entailed of branding and identity design, poster advertisements, an online presence, and a Social Media (Facebook) campaign.

Empty Properties UK

Empty Properties UK

Logo Design for Empty Properties UK, an unconventional company who’s main aim is to get empty properties back into use again.

This is what the client had to say when describing their business which is largely an untapped source in the property sector, “We live in a country where there is a huge housing crisis. Simply put, there are not enough houses available for families to live in. On the other hand, there are more than 300k properties lying empty across the UK. Thousands of investors/developers who would typically go to auctions to buy properties are actively looking for deals. I capitalise on this opportunity and turn these empty properties into very profitable investments for investors that I work with.”

Dreamer, Believer, Berliner

be Berlin

Brief info:

Talenhouse brief from be Berlin, “Street artists, designers, illustrators and creatives from across the world are invited to design the letters for this art installation at Berlin’s main railway station. So what is your vision of freedom for Berlin? Encapsulate your vision in a design, illustration or model, and receive the unique opportunity to have your design transformed into a letter forming part of a huge art installation in the very heart of Berlin.” This was part of the #FREIHEITBERLIN campaign.

Design info:

My design is based on three keywords being Dreamer, Believer, and Berliner. When reading the project details what immediately stood out to me was the following, “Berlin is a city where people are free to live out their dreams and ideas”. To me personally dreams and believing in yourself or someone pay a huge part in freedom as it allows us to pursue our aims and ambitions in life. I wanted to represent this in the form of typography but also in icons form to make it easier to identify at distance but also to make it look fun. When someone looks at the design I want them to be inspired hence why the piece directs towards Berliners (people who live / are visiting Berlin), as if it was talking directly to them.

RJ Bullion

RJ Bullion

Logo design for an investor / trader in the gold sector. The design had to be elegant in order to fit the business and the market whilst being modern and simple to make it stand out to the competitors logos.

Threads

B-Hive

Threads is a fashion label with technology being a key involvement. This projected was made up of designing the branding and identity,

The aim was to drive people to the website as that is where most of the sales by Threads would be made.

Unique QR Code membership cards were designed to interact with target consumer and enhance the online presence of the brand.

Name and Logo Designs (Oil & Gas company)

VIVA - internship

A company focusing on providing crewing solutions to Oil and Gas operations globally were in the process of a rebrand and needed a new name and logo as part of this change.

Here are logo designs for four different possible brand names and some consisting of two variations in design.

Tumtums

Tutorial workshop

Logo redesign for a fun, creative baby clothing supplier in the UK called 'Tumtums'. Requirements were custom lettering, fun, bright colours and an overall playful but classic appearance. Additionally incorporating a bear into the design was a suggestion as the brand has previously used a bear illustration.

"Tumtums is intended to be the opposite of garish, hyped brands, which young children adore but taste-savvy parents don't".

7shop

Talenthouse - ProSiebenSat. 1 Digital

A Talenthouse project which consisted of designing a logo for 7shop, a new online store from ProSiebenSat. 1 Digital. From your favourite German TV Stars, magazines and series, 7 shop will offer some of the best fashion items, accessories and various other products. The tagline "Shop the Look" was provided from which inspiration could be taken for the logo design.

These were the requirements which ProSiebenSat. 1 Digital provided for the logo design:

- The logo should have a modern look, representing a digital service (online shop; "buy products as seen on TV")- The design should be bold and clear, so that it also looks great as an app icon- Please create your design graphically with no photographic elements- The "7" must be designed as a digit (not to be spelled out)- The "7" must have no resemblance to the ProSieben Logo- The sub-line "watch. click. buy." should be incorporated into the logo design- The logo should appeal to women between 16 and 35 years old- Please take into account the technical requirements before submitting your file (see Creative Invite Guidelines)

Summer Vibe

Boden

Talenhouse brief from Boden, “UK fashion retailer Boden invites artists from around the world to challenge the standard catalogue look and create a completely original alternative digital front cover that celebrates the summer season!”

Requirements for the design were as following:

- include the tagline “Your summer starts here”

- must be original illustration, graphic design or mixed-media, and not be just straight photography

- include the Boden logo

- incorporate at least one of the print patterns provided

- use colour palette as a base, found in the guidelines and can find further inspiration from the mood board found on Pinterest

My design consists of a collage style to make use of the print patterns and colour palette provided in a fun / summery manner. I decided to make use of one of the pictures in the guidelines as it was a unique shot of the model and liked the space around her (using the pictures was allowed). The aim was to create contrast in order to compliment the colours and patterns to showcase a summer vibe.

Cadbury Monsters Chocolate Bar

University project

A new Cadbury’s product was invented called ‘Monsters’ which is a large chocolate bar.

The chocolate bar would be larger than the current large Cadbury chocolate bars as the target audience was young families typically consisting of two adults and two children. Each member of the family having their individual good sized chocolate bar was the aim.

Outcomes were the identity design, packaging, and a poster advertisement.

Birmingham International Jazz and Blues Festival

Univeristy project - Big Bear Music

Poster design for the 30th Birmingham International Jazz and Blues Festival.

Secret 7

Secret 7

Secret 7 is a annual event where creatives are invited to design vinyl covers based on seven songs from well known musicians. My vinyl cover design is for the song 'Dead Flowers' by The Rolling Stones.

Future Maze

The brief was open as posters are seen as a way of communicating universally. The submissions could have been purely for the competition, for a client or even for self promotion. 100 of the top poster submissions would be exhibited at Scotland's Centre for Design and Architecture, the Lighthouse.

Regarding my poster design this is the description I provided:

'The poster design is personal as it touches on the point 'future'. I've recently just finished University and currently am searching for a job. Many recent graduates are in the same position and it can be daunting, the maze design reflects this. The word 'FUTURE' has been included in the design as the solution to the maze goes around the letters to emphasise the fact that there is a way out in this difficult time. Overall securing a great future won't be easy (maze like) but it is definitely possible.'