Apple Falls To Fifth Place In China Smartphone Market

Apple Falls To Fifth Place In China Smartphone Market

Apple comes behind Huawei, Vivo, Oppo and Xiaomi

Following Apple's record-breaking poor earnings in the first quarter of this year, it has now fallen to fifth place in China's smartphone market. After beginning the year so poorly, Counterpoint Research has revealed that Apple's iPhone now only makes up 10% of smartphones sold in the country. This is down from 12% last year, with Chinese company Huawei continuing to lead the way, followed by other local brands Vivo, Oppo and Xiaomi. Oppo's market share of 11% is almost double where it stood last year. With Apple's iPhone 7 due to be released globally in the coming months, it does have an opportunity to gain back lost ground, but with more affordable local brands taking up the top four positions, the American company has to hope that the new model will encourage Chinese smartphone users to pay more.