Instagram & Pinterest For Business

Pinterest & Instagram For BusinessStefanie Herder | Grand Haven Area Convention & Visitors Bureausherder@visitgrandhaven.com@VisitGrandHaven @StefHerdermailto:sherder@visitgrandhaven.comThe Crazy Stats Page Pinterest100 million active users50 billion pins80% of all pins are repins Instagram400 million active users worldwide40 billion photos shared so far 80 million shared per day3.5 billion likes dailyJust because it exists, doesnt mean its right for your business. Whats the most important part of social media marketing?Consistent, Engaging, & Authentic ContentUsing Pinterest For BusinessHow to Get StartedPinterest In A NutshellPinterest In A NutshellPinterest helps people discover the things they want to plan, buy, and do. Pinterest In A NutshellPins Pins can be almost anything a gift, recipe, or even a quote. Theyre like little bookmarks people add to Pinterest that always point back to the sites they came from (like yours!) Pinterest In A NutshellPinterest In A NutshellBoards Boards are where people collect and organize their Pins. Each board tells a unique, hand-crafted story about what that person cares about. People can follow boards whose Pins they likelike yours!Pinterest In A NutshellWhy Do People Use Pinterest? Inspiration Organization Project Management DIY Crafts & Home Products Buying/Selling Travel Planning To Do/Bucket/Wish Lists Event & Wedding Planning Fashion Recipes Beauty FitnessIts important to know how users interact with a social media platform before you jump in on the conversation. How Can You Use Pinterest for Business?o Branding You Exist!o Increased web traffic & SEOo Increased saleso Engagemento Analyticso Demonstrate expertise & credibility in any given areao Organizeo Collaborateo Brainstormo Gather ideas & inspiration Ways Your Business Can Use Pinterest Link to Your Website As Much as You Can & With Photos! Post Products & Examples of Your Work Share News/Blog Posts Follow Trends Collaborate Organize It Doesnt Have to Be Used For Marketing & Promoting Your BusinessStart A Business Account Business.Pinterest.com Already have an account? Easily convert it to a business account via your account settings Access to analytics, promoted pins, and moreStart A Business Account Create Username Create Description Add Profile Photo Add Website Start Following Other Accounts & BoardsStart A Business Accounto Search For Topics That Apply To Your Business to Find Accounts to Follow, Pins to Repin, Trending Topics, Boards to Follow, ect. Create Boards & Start Pinning!Create Boards & Start Pinning!Create Boards Collaborative BoardsCreate Boards Secret BoardsBest Practices & Tools Pin It Button Install the Pin It button About.Pinterest.com/en/goodies Best Practices & Tools Download The AppBest Practices & Tools Create Pins From Your Website Best Practices & Tools Create Pins From Your Website Helps Increase Website Traffic & SEO Pin Relevant Pins Pin To Relevant Boards Youve CreatedOr Create A New Board Customize The Pin Description If Needed Original: Tulips ---HomePageSlider Update: Tulips in Grand Haven CentralPark Grand Haven, Michigan Pro Tip: Name Photos For Better Search ResultsWhen You Upload Them To Your Website.Remember People Could Pin DirectlyFrom Your Site And You Want Best PossibleRipple EffectBest Practices & Tools Create PinsBest Practices & Tools Create PinsBest Practices & Tools Create Pins Once You Add The New PinYou Can Go To The Board You Pinned It To And Edit It To Include A Link To A Specific Link Only Create Pins This Way If YouOwn The Image Or Have PermissionTo Use It This Way Dont Grab A Random Image From Google Images Or Another Site Pro Tip: Create a Pin SpecificallyMade For Pinterest Further Highlighting Your Pin Examples: Image With Title, Infographic, Multiple Step PhotosBest Practices & Tools AnalyticsBest Practices & Tools Analytics Your Profile Impressions Repins Clicks All-TimeMost Repinned Best In Search Power Pins Pins with a high mix of repins, clicks & more Best Practices & Tools Analytics Your Audience Demographics CountryMetro Area LanguageGenderBest Practices & Tools Analytics Your Audience Interests What Your Audience is Into Categories Boards of Yours They Like Brands Your AudienceEngages WithBest Practices & Tools Promoted PinsBest Practices & Tools Promoted Pins Choose Your Campaign Goal Boost Engagement Get Traffic To Your Website Pick A Pin Set Campaign Budget Choose Demographics Set Campaign Length Set Your Max CPE or CPC Cost Per Engagement Cost Per ClickBest Practices & Tools Promoted PinsBest Practices & Tools Promoted PinsVisitGrandHaven ExamplesVisitGrandHaven ExamplesCommunity ExamplesCommunity ExamplesCommunity ExamplesInstagram For BusinessVisual Story Telling Through Photos & VideosHow Can A Business Take Advantage of Instagram?o Branding/ Build Awareness You Exist! o Humanize Your Brand o Find New Customerso Promote Products & Services o Celebrate Corporate Cultureo Promote Community Involvemento Find Volunteers/Donorso Find New Employeeso Spread Newso Increase Event Attendanceo Engage With Customerso Community Building Get Ideas & Feedbacko Increase Web Traffic**Start A Business Accounto There isnt one! Just start a regular account. o Download the App there isnt a fully web based alternative.o Pick A Usernameo Set Profile Photoo Create Descriptiono Add Website o Do not make it a Private AccountStart A Business Account Next Stepso Start Following Other Accounts Relevant Accounts. Not Beyonc. o They will probably start following you back yay for followers!o Seeing is Believing. Gain Inspiration and Learn From Others. o Follow Your Competition o Like Posts Double Tap!o Comment on PostsPost Your First Photo! Select Your First Photo! o Make Sure Its In Focus! o Crop & Adjust Photo o It Needs To Be Instagram WorthyAdd A Filter & Edit If Neededo This can be dangerous territory. o Dont Overdo It.o When in doubt, go without. Posting A Photo - Final Stepso Write Description/Messageo Use Your Brands Tone of Voiceo Emojis Are Okay!o Tag Users If Relevanto Use Hashtagso Add Location If Relevanto Reshare on FB & Twitter - OptionalBest Practices & Tools Gaining FollowersUse #Hashtags# To Your Advantage Search Hashtags to Find New Accounts to Follow and Engage With Like/Comment Use Hashtags in Your Posts so That New Followers Can Find YouBut Dont Over Do ItAdd To Post Description or Post in Comments Create Your Own Unique Hashtag and Use it in Every One of Your Posts Example: #VisitGrandHaven Be Sure Vet Your Brands New Hashtag First Before Your Fully Adopt it by Searching it and Seeing What Comes Up. Very Important. Best Practices & Tools Gaining Followers Once You Have a Few Posts Under Your Belt Announce Your Brand is on Instagram Through Your Other Social Channels to Help Gain Followers Post Link on Your Website Encourage Employees, Family, & Friends to Follow & Help Promote the Account Add To Email Blasts Make Blog Post Announcing Youre On Instagram Promote Your #HashtagBest Practices & Tools Iconosquare.com Iconosquare.Com Free! Web Based Mobile Friendly Site Add To Homescreen On Your Phone/Tablet View Your Likes, Followers, Who You Are Following and Your Media Easily Search Users, Hashtags, ect Reshare Other Users Photos Able To Save/Copy Images Analytics Upgrade Option (Approximately $30/Year) Create Contests $$$ Best Practices & Tools Iconosquare.comBest Practices & Tools - Iconosquare.comBest Practices & Tools - Iconosquare.como Iconosquare.com Analyticso Used To Be Freeo Plus - $28.80/yro Elite - $149/yrBest Practices & Tools Reposting Resharing Posts If Relevant Fan Photos, Community Photos, Events, Vendors or Partner Organizations Posts, Employee/Volunteer Photos Ask Permission & Always Give Proper Credit Use Iconosquare or a Repost App You Can Reshare Non-Candid Photos You Have The Rights To Use Give Credit If NeededBest Practices & Tools Additional Apps Instagram Companion Apps Repost Makes it easy to repost photos and videos on Instagram while giving credit to the original Instagramer Layout by Instagram Create fun, one-of-a kind layouts by remixing. Basically a photo collage creator. Hyperlapse by Instagram Create time lapse videos takes a long video and shrinks it down to seconds. Best Practices & ToolsBest Practices & Tools Instagram Feed on Your Business FB Page One Free Plan Per Facebook User (Person) If you manage multiple accounts, you onlyget to apply it to one of your pages Includes ability to pull directly from one #Hashtag feed Be careful with this one! Premium Plan Available for $14.90/Month or$149/Year Go to Visit Grand Havens FB Page and Click on Instagram Feed for More InfoVisitGrandHaven ExamplesCommunity ExamplesBest Practices & Tools Instagram Ads Instagram Paid Advertising Create Ads Through Facebook Ad ManagerClicks to WebsiteMobile App InstallsVideo ViewsMass Awareness Big Time Players OnlyBest Practices & Tools Instagram AdsIn Review Pinterest & Instagram Create Consistent, Engaging, and Authentic Content Have A Tone Of Voice Have a Conversation With Your Followers & Build A Story Selling Products is Okay - Just Do It The Right Way Use Compelling and Correct Sized Images Link To Your Website When Relevant Link Properly Based On The Outlet Show That You Are An Expert In Your Industry, But Also Show That Your Are Human Monitor Analytics & Use Data To Your Advantage Pinterest Analytics Iconosquare.com Your Website Google Analytics For Paid Advertising, Start With Facebook Ads Before Jumping Into Instagram & Pinterest AdsLinks & Resources Instagram https://business.instagram.com/ https://business.instagram.com/gettingstarted/ https://business.instagram.com/advertising/ Pinterest https://business.pinterest.com/en https://business.pinterest.com/en/success-stories https://ads.pinterest.com/https://business.instagram.com/https://business.instagram.com/gettingstarted/https://business.instagram.com/advertising/https://ads.pinterest.com/https://ads.pinterest.com/https://ads.pinterest.com/Questions?Pinterest & Instagram For BusinessStefanie Herder | Grand Haven Area Convention & Visitors Bureausherder@visitgrandhaven.com@VisitGrandHaven @StefHerdermailto:sherder@visitgrandhaven.com