According to Ad Age, "Ms. Keys has sat in on five marketing
meetings with the company, even presenting her own PowerPoint
slides at one, he said. She is also expected to give a
presentation at the company's upcoming BlackBerry Live
event."

But a "global creative
director" actually contributing
their own input to a brand's marketing strategy is relatively
unheard of. Brand ambassadors usually get by just flashing a logo
every now and then — Keys' PowerPoint presentation takes the role
to a new level.

Does Alicia Keys have what it takes to pull BlackBerry out of
its deep rut?