It’s getting close, Insiders. The joint streaming venture between Redbox and Verizon that was announced a few months ago has a name and an executive team. Invitation-only “alpha” testing has also begun.

The new service now has its own website, and has been officially named “Redbox Instant by Verizon.” Details on the website are few, but the new service will be headed by Shawn Strickland, who previously worked as an executive for Verizon’s FiOS pay TV service.

Details are still scant on pricing, specific content, etc. Analyst Richard Greenfield, however, believes that Redbox Instant is going to at least have a fighting chance when it launches:

“Despite our initial skepticism about the Verizon Redbox joint-venture, we continue to sense the venture will be an increasingly aggressive player in the online video streaming world,”

Are you getting excited for Redbox’s new streaming service? How well will it do when it goes head to head with heavyweights like Netflix and Amazon?

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