Powerline Safety Campaign

For many, spring means much-needed yard work. It also means the start of construction season.

Twenty-three Ontarians died in a 10-year span from powerline contact. And although powerline contacts are decreasing, even one injury or fatality is too many. We still have work to do to build awareness and educate about powerline safety at home and on-the-job so we can eliminate these tragic incidents.

ESA’s powerline safety campaign built on the past year’s successful #RespectThePower campaign. It includes compelling digital and television advertising targeting both construction workers and homeowners; social media content aimed at educating Ontarians on the risks associated with overhead and underground powerlines. ESA collaborates with Local Distribution Companies (LDCs) to help spread the powerline safety messages to their customers across the province.

Dump trucks are the number one cause of powerline contact in the construction sector. Armed with this data, ESA and various safety partners worked together to develop the Powerline Safety Best Practice for Dump Truck Operators. ESA also developed a safety kit based on this best practice information. Kits were sent to construction companies and dump truck operators across Ontario.

Occupational ad - #RespectThePower at Work

High voltage powerlines are unforgiving and lethal. See a re-enactment of a powerline incident on a construction site with a precisely built 1:6 scale model.

Consumer ad - #RespectThePower at Home

The consumer ad shows what happens to a homeowner when a simple chore like removing leaves from an eavestrough turns into a life-changing event. Powerlines are unforgiving and lethal. This video shows the true power of powerlines, and the devastating consequences of coming into contact with them.