Remarketing with Google Analytics

Share this article

Remarketing with Google Analytics

March 2013

It's easy to use Remarketing if you're already using Google Analytics. You can improve campaign performance by reaching viewers who have already been to your site, all without the need for time-consuming tagging for each new campaign. Create and edit remarketing lists with ease, based on powerful Google Analytics segmentation capabilities such as pages viewed, location, on-site activity, and goal completions. Then connect the right audience with the right message.

What is remarketing?

Remarketing is an easy-to-use and efficient tool that lets you use data and metrics to create lists of site visitors, then automatically share those lists withan ad platform, such as AdWords, to show ads as visitors browse elsewhere on the internet.

Why you’d use remarketing with Google Analytics

Remarketing with Google Analytics can help you increase conversions by reaching the right audience, all across the web. Google Analytics segmentation capabilities allow for unique and specific list types so you can show highly relevant messages.

Details

Getting started is easy. With an active Google Analytics account, you can start building sophisticated custom lists or predefined lists in seconds. For example, you can:

Build a list of visitors who’ve already been to your site, then show relevant ads across the Google Display Network

Offer special promotions for visitors from certain locations, and refine lists further based on their behavior on your site

Create lists of visitors who put items in their shopping carts but never checked out, or target visitors who have not converted in the last 7 days

Select visitors who have completed a prior conversion, and show them ads for companion or accessory products