Jetstar Titans launch campaign

THE new addition to the NRL, the Jetstar Gold Coast Titans, will drum up their membership and fan base using a 60-second television commercial devised by ad agency BCM Partnership.

Titans managing director Michael Searle says he is confident the commercial will hit its target audience with a powerful and enjoyable message.

"We wanted to produce a TVC that would strike a chord with not only our die-hard fans, but also with the kids and their parents who might be relatively new to the Coast and to the game," he says.

"We believe this new commercial successfully captures the essence of innocence in a scenario that every man, woman and child can relate to and that is the idea of playing out in your mind, the ideal game of orchestrating the perfect match-winning performance."