http://www.behance.net/DarrinCrescenzi
Sun, 02 Aug 2015 19:33:11 +0000en-us Brand refresh for Swedish appliance company Electrolux.]]> Brand refresh for Swedish appliance company Electrolux.]]> Album artwork for SoS's self-titled second album.]]> Album artwork for SoS's self-titled second album.]]> Brand refresh for Green Mountain Coffee.]]> Brand refresh for Green Mountain Coffee.]]> Updated primary logo for the NBA's Charlotte Hornets.]]> Updated primary logo for the NBA's Charlotte Hornets.]]> Logo for USA Basketball organization.]]> Logo for USA Basketball organization.]]> A selection of images where I acted as art director.]]> A selection of images where I acted as art director.]]> Identity system and brand guidelines for Unity Preparatory School of Brooklyn, a grade six through twelve, tuition-free public charter school in Brooklyn.]]> Identity system and brand guidelines for Unity Preparatory School of Brooklyn, a grade six through twelve, tuition-free public charter school in Brooklyn.]]> Oregon State University Beavers Nike ProCombat Rivalry Uniforms]]> Oregon State University Beavers Nike ProCombat Rivalry Uniforms]]> During the Olympics, Nike invites influential members indirect retail partners to attend the games as guests of the brand, hosting an event designed to showcase the latest Nike products, retail philosophies and innovative brand stories. The theme of the 2012 event was the crossroads of sport and digital, and feauted a digital retrofit of the beautiful One Marylabone Way event space, providing an amazing contrast between historic arcitecture with cutting-edge digital sport products and experiences.
I created the brand identity and print collateral associated with the event, featuring a script-driven digital interpretation of the provided event logo, as well as contributing to spatial design and brand storytelling within the event space.]]> During the Olympics, Nike invites influential members indirect retail partners to attend the games as guests of the brand, hosting an event designed to showcase the latest Nike products, retail philosophies and innovative brand stories. The theme of the 2012 event was the crossroads of sport and digital, and feauted a digital retrofit of the beautiful One Marylabone Way event space, providing an amazing contrast between historic arcitecture with cutting-edge digital sport products and experiences.
I created the brand identity and print collateral associated with the event, featuring a script-driven digital interpretation of the provided event logo, as well as contributing to spatial design and brand storytelling within the event space.]]> On July 16, 2012, Roger Federer surpassed Pete Sampras? record for most weeks as the top-ranked tennis player in the world. With his 287th week as the world?s No. 1, the Swiss maestro further cemented his status as the greatest of all time.
To commemorate the occasion, I worked with the Nike Tennis team on a limited-edition series of Roger?s signature Zoom Vapor 9 Tour shoe, limited to 287 pairs (one for each week on top of the rankings). I created a custom ambigram logo, pattern and special packaging ? inspired by the back of playing cards ? to honor the achievement.
Inside the box is a signed note from Roger, which reads:
?This limited edition pair of Nike Zoom Vapor RF287 celebrates a milestone that represents so much to me for a multitude of reasons.
Knowing all that comes with holding the #1 position in Men?s Tennis ? for the first time, the longest time, the most times ? with respect and honor, I continue.?
Roger Federer
July 16, 2012]]> On July 16, 2012, Roger Federer surpassed Pete Sampras? record for most weeks as the top-ranked tennis player in the world. With his 287th week as the world?s No. 1, the Swiss maestro further cemented his status as the greatest of all time.
To commemorate the occasion, I worked with the Nike Tennis team on a limited-edition series of Roger?s signature Zoom Vapor 9 Tour shoe, limited to 287 pairs (one for each week on top of the rankings). I created a custom ambigram logo, pattern and special packaging ? inspired by the back of playing cards ? to honor the achievement.
Inside the box is a signed note from Roger, which reads:
?This limited edition pair of Nike Zoom Vapor RF287 celebrates a milestone that represents so much to me for a multitude of reasons.
Knowing all that comes with holding the #1 position in Men?s Tennis ? for the first time, the longest time, the most times ? with respect and honor, I continue.?
Roger Federer
July 16, 2012]]> After getting sucked into the Song of Ice and Fire series of fantasy novels by watching HBO?s ?Game of Thrones,? I became intrigued by author George R.R. Martin?s in-depth descriptions of each major character?s heraldry, and the ways in which their symbols seemed to establish a ?brand? for each of the story?s families.
I hadn?t seen a design take on the sigils that I was fond of, and so a personal mission to craft an icon for each of them began. Of course, there?s hundreds of crests, so some lesser houses didn?t quite make the cut. Sorry Manderlys of White Harbor.
18? × 24? digitally printed poster with gold foil stamp, on 80# Mohawk superfine eggshell cover stock.
Edition of 250.]]> After getting sucked into the Song of Ice and Fire series of fantasy novels by watching HBO?s ?Game of Thrones,? I became intrigued by author George R.R. Martin?s in-depth descriptions of each major character?s heraldry, and the ways in which their symbols seemed to establish a ?brand? for each of the story?s families.
I hadn?t seen a design take on the sigils that I was fond of, and so a personal mission to craft an icon for each of them began. Of course, there?s hundreds of crests, so some lesser houses didn?t quite make the cut. Sorry Manderlys of White Harbor.
18? × 24? digitally printed poster with gold foil stamp, on 80# Mohawk superfine eggshell cover stock.
Edition of 250.]]> Product design, branding, packaging and product photography art direction for the launch of (Nike)RED laces, Nike?s contribution to the ubiquitous HIV/AIDS awareness campaign.]]> Product design, branding, packaging and product photography art direction for the launch of (Nike)RED laces, Nike?s contribution to the ubiquitous HIV/AIDS awareness campaign.]]>