Pakistan, a rapidly developing nation, has a diverse economy that include textiles, chemicals, food processing, agriculture, leather, and other industries. Government policies, reinforced by foreign investment and renewed access to global markets, have generated solid macroeconomic recovery since the last decade. Substantial macroeconomic reforms since 2000, most notably privatizing the banking sector has helped the economy. Recently the China-Pakistan Economic Corridor (CPEC) agreement has also promised huge potential for the industry and the local economy.

The import-export business is part of international trade. Businesses that import and export must plan, finance and arrange the transportation of goods while abiding by international regulations and fee structures.

The associate degree in export marketing will prepare the individuals for documenting shipments to ensure compliance with rules and regulations of customs, counseling clients on matters like tariffs, insurance, duties & taxes, and trade quotas. Other duties of the import-export specialist include preparing, arranging and tracking shipments; transportation, warehousing, and distribution of goods; and insurance on shipments; and consulting with customs agents to ease passage of shipments across borders.

If you focus on this area of business, you must study the global economy and cross-cultural communication. Those interested in the effect that imports and exports have on domestic and international economies usually pursue an associate degree which provides specialized training in importing and exporting field.