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Marketing activities

I am currently trying to market an employee time tracking solution - http://mtimecard.com/. It is a mobile application for tracking employee hours and attendance, specifically developed to fit the needs of SMBs.

I have created a blog, a Fcb page, a Twitter page, I even tried Google Adwords. However, so far I did not have much success in generating traffic and creating more customers.

Do you have any ideas what marketing activities (or anything else) could work for this specific case?

We would have to see all these social media pages to decide if they are well run. The other thing is proper targeting. Maybe, it would be a good solution to reach directly to the companies which may need this solution, both online and offline.

Work on proper targeting, this is very important! Also, I was on a web seminar, where we talked about that being on social media is very important but you should know: who is your target, and how to communicate with them through these social media channels.