Geely Design is the automotive company behind the Lynk&Co brand launched in 2016. A collaboration between China and Sweden, the cars are based on the Volvo platform, but aimed primarily at the Chinese market, where it targets inner city dwellers.

The firm's graphic design department reached out to our studio to collaborate on a digital presentation of the department's vision for the brand and the car. Over the course of almost a year, the aim was shifted a number of times and the final production ended up as an animated site telling the story of the brand.

Credits

Developed for: Geely
Designed by: Lundgren+Lindqvist
Type of site: Campaign