China 2.0

The times when China lagged behind in the innovation race are over: its economy is steering away from low cost, mass manufacturing towards technologically driven growth, and Chinese companies are taking the lead in a number of sectors â€“ from e-commerce to e-mobility.

Join us on October 5th for a half-day seminar, where you’ll hear from our China experts, dive deeper into how German companies must compete in this new environment, and network with other industry leaders.

Venue

Speaker profiles

Bryan Wong, Trade & Technology ManagerAs head of Fiduciaâ€™s Trade & Technology teams in Hong Kong, Shanghai, and Shenzhen, Bryan advises clients on cost-effective supply chain solutions by leveraging the latest management practices and technologies. His rich portfolio of projects includes setting up a Hong Kong sourcing platform, structuring a China distribution system, and offering solutions on complex import/ export and logistics issues. He comes from a background of supply chain operations, consulting, and implementing ERP and supply chain management systems. He is certified as a Project Management Professional and Supply Chain Professional.

JĂĽrgen Kracht, ChairmanJĂĽrgen Kracht is a German national and management consultant with over 40 years of experience in China trade and investment. Together with his wife Cynthia, he founded Fiducia Management Consultants in 1982 with the vision to serve as a business link between China and the West by offering its focused expertise, extensive experience, and wide network to guide international companies through the complexities of the Chinese business environment. JĂĽrgen Kracht is internationally regarded as a valuable speaker at China events, providing in-depth know-how and practical experience on various China business topics.

Marshall Chen, China Consulting ManagerMarshall has 15 years of experience in multinational clients with cutting-edge market intelligence and strategic advice to support their growth in the Chinese market. As Fiduciaâ€™s China Consulting Manager, his expertise ranges from in-depth market studies (market mapping, competitor benchmarking, cost-competitive analysis, demand analysis) to strategy formulation for market entry and growth, as well as M&A support. Before joining Fiducia, Marshall worked for nearly ten years at companies in China including Google and the ERP company Efuture, conducting business research and advising clients in IT and business strategy.

Stefan Kracht, Managing DirectorStefan took over leadership of the company in 2012, continuing its tradition as a family business with 35 years of history in China. Now, he manages 4 teams in Beijing, Hong Kong, Shanghai, and Shenzhen with over 120 specialists. With over 15 years of China experience, Stefan advises international mid-sized companies on China entry and expansion strategies by helping them understand the market and competitive environment. He has extensive M&A experience, ranging from target search, negotiation support to commercial due diligence, and regularly shares this knowledge at international seminars and in publications.

Workshops

“Made in China 2025: what it means for Made in Germany” – Marshall Chen, China Consulting Manager

Chinaâ€™s ambitious plan to transform itself into a high-tech manufacturing power has stirred excitement as well as concerns among German businesses. Will it turn China into a huge market for German technologies and high-end products, or will it trigger new competitive challenges? Marshall Chen will address this question, drawing from the extensive market intelligence he delivers to multinationals in China. Through snapshots from the automotive, machinery, med-tech, and other industries, Marshall will describe how â€śMade in China 2025â€ť is playing out on the ground and share strategic, actionable advice with workshop participants.

Digital disruption, the end of â€ścheap Chinaâ€ť, and the rise of high-tech suppliers are only some of the shifts re-shaping Chinaâ€™s sourcing landscape. How should German companies adapt? Speaking from his extensive experience supporting buying offices and trading companies in Asia, Bryan Wong will shed light on the future of sourcing and share actionable advice. From building collaborative supplier relations to leveraging big data and enhancing differentiation, workshop participants will explore best practices to ensure a winning sourcing strategy in the New China.