Posted
by
Hemos
on Monday March 20, 2006 @10:50AM
from the where's-the-hooligans dept.

hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.

The Maquila Solidarity Network, one of the leading sweatshop activist organizations, stopped targeting Nike in 2003 because of their changing business practices. A December 2005 review [maquilasolidarity.org] of the current status of 25 companies' labour practices places them 2nd in terms of their efforts to address labour abuses.

Uh, where have you been?Soccer IS catching on in the US.It's the fastest growing sport in the US.It's also the world's most popular sport.

Why is baseball the favorite sport in the US?Because we're a bunch of lazy turds who liketo stand around doing nothing. That's baseball.Tell me that you actually consider a baseballplay an athlete and I'll laugh at you.

Play a real sport: soccer.

Your generalizing that "we" think soccer is a badsport, etc.. is just that: generalizing.

Get out of the house and away from the computer andtake your 150 lb. spare tire with you.

I hope the jogo.com that I viewed was just the American version, since it refers to football/futbol/The Beautiful Game as 'soccer'. It's only known by that name in America (where I'm viewing from), so hopefully they have internationalized versions that correctly name the game. Otherwise, they'll get a lot of t'd off anti-fans from all the other countries in the world...