Terms of the deal have not been disclosed but reports claim that Google has thrown a "boat load of money" at Songza, with the firm looking to eventually bring the service's contextual playlist creation intelligence to Google Play Music and Youtube, yet another hint at an upcoming Youtube music streaming service.

Google said, "Over the coming months, we'll explore ways to bring what you love about Songza to Google Play Music. We'll also look for opportunities to bring their great work to the music experience on Youtube and other Google products."

Songza will remain as a standalone service for the time being, Google said. For those that have yet to try it, the music streaming service uses contextual data about its users to put together custom playlists. Much like Beats, the service relies heavily on human curation, with DJs, musicians and critics putting these personalised playlists together, rather than an algorithm.