Coke: Mean Joe Greene

One of the first really memorable Super Bowl ads featured the Pittsburgh Steelers star playing against his nickname and tossing a kid his game jersey after the kid gives him a Coke. Sweet and oft-imitated, it helped start the obsession with ads during the game.

One of the first really memorable Super Bowl ads featured the Pittsburgh Steelers star playing against his nickname and tossing a kid his game jersey after the kid gives him a Coke. Sweet and oft-imitated, it helped start the obsession with ads during the game. (Coca-Cola)

One of the first really memorable Super Bowl ads featured the Pittsburgh Steelers star playing against his nickname and tossing a kid his game jersey after the kid gives him a Coke. Sweet and oft-imitated, it helped start the obsession with ads during the game.