Goodwill, GOTO, Gouge, Graceful Degradation

Goodwill, GOTO, Gouge, Graceful Degradation :

Goodwill : the value of indefinable assets such as reputation, established customers, etc. it can be calculated by subtracting the book value of that business from the actual price paid for that business

GOTO : A programme instruction which segregates into a set of new demands

Gouge : When a product is sold at a price which is much above the market price

Graceful Degradation : A condition whereby the computer continues to operate but with lower efficiency or shuts down without losing any data