– Vocus Marketing Software Review

Product Snapshot

Pricing

Technology

Vocus Marketing Software is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vocus works with enterprise and mid-sized customers.

Selected Customers

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About Vocus Marketing Software

Vocus Marketing Software is a social media marketing software solution that helps users identify quality leads on social media channels. The program goes across millions of social media conversations to find buying signals from potential prospects and displays what types of content followers enjoy the most. As users roll out social media campaigns, the system can take down prospects’ contact information via landing page forms and create social CRM profiles for them. From there, the product automatically tracks leads’ brand interactions, giving users information to nurture these new opportunities into actual conversions. Lastly, Vocus Marketing Software can generate analytics on campaign ROI.

About Vocus
Vocus was founded in 1992 and is headquartered in Maryland. The company is publicly traded and serves over 17,000 clients.

Vocus Marketing Software Key Features

SaaS social media marketing software solution

Identifies good social media prospects by tracking the ones who show purchasing intent in conversations

Recommends content types that are most appealing to the audience

Manages all social media campaigns

Prospects can opt-in via landing page forms

Tracks each lead’s brand interactions in a social CRM system so that leads can be nurtured