NEWS

FOR IMMEDIATE RELEASE
May 13, 2014

DFW Airport Hosts the only Pepsi® Interactive Vending Machine in North America

Travelers at DFW’s Terminal D win free prizes when they show off their soccer skills interacting with a First-of-its-Kind Interactive Vending Machine

Passengers at Dallas/Fort Worth (DFW) International Airport can experience a new Pepsi® Interactive Vending Machine at Terminal D now through May 26. The Pepsi Interactive Vending Machine at DFW Airport is one of nearly 20 in the world, and the only one in all of North America.

The interactive vending machine allows customers to show off their soccer skills utilizing Microsoft Kinect technology, with no purchase necessary. Users can create an avatar with their name and begin earning points immediately. Throughout the interactive experience, fans are encouraged to keep the virtual football in the air for 30-seconds as they move through a series of skills challenges. Advanced players can earn bonus time and compete for “Hall of Fame” recognition at each location.

"Fans around the world have an instinctive connection with soccer, and show it though their energy, passion and creativity – whether it's on a soccer pitch, on TV, or via an interactive vending machine,” said Ken Buchanan, executive vice president of revenue management at DFW Airport. “We were passionate about creating a visual language that brought the energy and movement of soccer to life in a powerful and unique way at DFW Airport. It’s another innovative way to have fun at our Airport and it’s another way DFW seeks to enhance the customer travel experience.”

“The limited-edition Pepsi Interactive Vending Machine is the latest piece of exciting and engaging content to be released from Pepsi as part of our 2014 football campaign,” said Adam Harter, Vice President of Consumer Engagement at PepsiCo. “The yearlong campaign continues to bring fans unique experiences off the field that get them closer to the game they love.”

Points are earned based on the users’ soccer skills, and customers can earn a free Pepsi, Diet Pepsi or Pepsi MAX by accruing 9,000 points on the machine. Customers also have the opportunity to enter their initials next to their final score, and they are encouraged to upload photos of themselves showcasing their soccer skills using the hashtag #FutbolNow.

(re)defining DFW International Airport

DFW International Airport’s $2.3 billion Terminal Renewal and Improvement Program (TRIP) is (re)defining first class for this global gateway. For the latest details regarding TRIP, log on to www.dfwairport.com/redefine.

About DFW International Airport

Celebrating its 40th Anniversary in 2014, Dallas/Fort Worth International Airport is the world's fourth busiest, hosting 1,850 flights a day and serving 60 million customers a year. Located halfway between the cities of Dallas and Fort Worth, Texas, DFW Airport provides nonstop service to 148 domestic and 56 international destinations. For seven consecutive years, DFW has ranked among the top ten large airports worldwide for customer service in surveys conducted by Airports Council International. For the latest news, real-time flight information, parking availability or further details regarding the many services provided at DFW International Airport, visit www.dfwairport.com or download the Official DFW Airport Mobile App for Apple iOS, Android or Blackberry devices.