Steve Jobs famously said that “innovation distinguishes between a leader and a follower.” With the launch of the first Made for iPhone hearing aid, ReSound is once again leading the hearing technology industry.

Geoffrey Cooling of JustAudiologyStuff.com calls ReSound LiNX™ at CES “a piece of genius”, stating that ReSound has successfully “pushed hearing aids into the consumer electronics space and the wearable tech space. People within the consumer electronics world were really taken by the product, its premise and its connective ability.”

What If………

The new ReSound LiNX hearing aid operates on the third generation 2.4 GHz platform to connect directly with Apple devices. Users can now control their hearing aids with a device they carry with them anyway. Not only does it offer convenience, but ultimate discreetness. Coupled with a hearing aid that is so tiny, it is hardly visible. No one needs to know that you are wearing a hearing aid.

What If………

With ReSound LiNX, you have access to more than 1,000,000 apps that can help you enrich your life. FaceTime® with your grandchildren. Hear your instructor via your fitness app. Get turn-by-turn instructions while you’re driving. Learn a new language before going on holiday. The possibilities are endless.

What If………

With ReSound LiNX and the new ReSound Smart™ app, you can use your Apple device to fine-tune the treble/bass settings at a concert or alter settings for a dinner conversation. You can geo-tag places you regularly visit so your hearing aids go into your preferred program for work, the gym or your favorite restaurant.

“In the world of advanced hearing aids, the consumers expect them to be programmable so that they can be tuned as per the requirement,” said Mukul Chauhan, blogger at TechieFeast.com. “You need different settings in an amphitheater as compared to a restaurant. So the factors like audio capture and amplification need to be perfect to cater to such demands.”

“The owners can adjust the settings in alliance with a companion iOS app. In simpler words this could elevate the quality of life of thousands of hearing-impaired owners,” said Chauhan.