“Kids do have back problems, and the organizational aspect is of interest,” he mused. “I like this.”

Back to the drawing board: Khubani and company — Telebrands vice president Manish Israni and Response Expo honchos John Yarrington and Thomas Haire — spent much of the pitch session on the metaphorical fence, praising inventors for making interesting products while finding reasons not to take them on.

They were intrigued by the wooden Sae Arc pressure-point pillow, but worried about the challenges of proving its health claims. The inShield windshield wiper (by Tim Probasco of Encinitas) was promising, but a little too similar to Telebrands’ already-existing Windshield Wonder. They were politely stumped by Leif Levon’s light-reflecting technology, which Levon brought all the way from Stockholm in the form of a lawn gnome.

But Susan Kocsis’ multi-compartment Prepster leftover-storage system? The all-male panel did not get that one at all, and Kocsis was quickly dismissed.

“I’m surprised by their response,” said Kocsis, an “As Seen on TV” fan who owns three PedEggs. “Everybody who sees one of these loaded up with food says, ‘Where did you get that? I want one of those.’”

But wait, there’s more!: Tim Probasco’s inShield once had shelf space in Bed, Bath & Beyond, and Paul Sadowski’s Flip for It magnetized organization frame is a variation on a product of his that Telebrands test-marketed a few years ago.

For them, the pitch meeting offered a chance for an infomercial do-over. For Greg Moore of Bellevue, Wash., it could be the start of his first entreprenuerial adventure.

Moore is the creator of the FurIzzy, an animal-grooming tool that consists of a rake-like plastic head attached to a wooden handle. The head is equipped with nubs made for massaging armpits and scratching tummies, and the handle comes in different sizes to suit different pets. Moore has photos of it being used on happy horses and chillin’ Chihuahuas.

At the tail end of the pitch session, Moore vaulted into the room to extol the bonding and grooming virtues of his neon-colored pet rakes. And Khubani bit.

“I will say that this is my No. 1 pick of everything I’ve seen today,” he said. “I really dislike the name, so we’ll have to change it.”

Moore won’t know for a few weeks if Khubani’s endorsement means he won this thing, and he doesn’t care. When the infomercial guru landed on the FurIzzy, he did not change the channel. As far as Moore is concerned, that is reason to celebrate.

“My goal is to get this out there to the nation and make people’s lives easier,” Moore said. “Where’s the bar?”