Search form

Search form

Cisco Systems has formed a partnership with mtvU, a subsidiary of MTV Networks, to fund projects by college students that focus on digital content for broadband. Cisco, which is pushing aggressively into the entertainment arena, believes young people may have good insight into what people really want out of digital media.

Related Summaries

Meet or Delete, a reality series for college students created by MTV and mtvU, its wireless and broadband channel, will roll out on every MTV platform. The rollout will be combined with a global campaign for Hewlett Packard's PC business and the launch of 14 regionalized Meet or Delete online hubs that will provide access to interactive games and free music downloads.

Cisco Systems has formed a partnership with mtvU, a subsidiary of MTV Networks, to fund projects by college students that focus on digital content for broadband. Cisco, which is pushing aggressively into the entertainment arena, believes young people may have good insight into what people really want out of digital media.

NBC Universal and its affiliates are teaming up to create The National Broadband Co., which will market video to Web portals and for syndication. The new company, majority owned by NBC Universal, will feature hundreds of hours of video created daily by affiliate newscasts and other video.

Pennsylvania is ramping up its push to install mobile phone tracking technology for E911 services. Only about a third of state residents live in regions capable of locating E911 callers precisely, putting Pennsylvania behind most other states.