Description
Supply chain is the flow of product creation or service delivery from sourcing raw materials, manufacturing, distributing, retail to finally delivering to customers. In performing external analysis of a company, you may want to start with drawing a supply chain of the business as it tells you which stage the company is at and what other related businesses are there. When coming up with corporate-level strategies, a company may decide whether it wants to operate only a single line of business or enter other industries. A supply chain is then a good starting point to explore which related industries are optimal to enter.