Emma Riggi- New Media Marketing

I’m Emma Riggi and I am currently in my last semester at RIT majoring in New Media Marketing with a minor in Communication. I started out as a Communication major with a Marketing minor and a couple of years into my time here at RIT decided Marketing was a better major for me. I have always been intrigued by social media and advertising, which led me to New Media Marketing.

I grew up in a small town in New York by the name of LeRoy (Jello was invented there) and it is where I have lived my entire life. I liked growing up in a small town surrounded by family and friends and it’s also where I started my first job working at the local library. Now, I work on campus at the Note Scanning and Scheduling Offices.

Over the summer I interned as a Marketing Assistant at the Genesee Country Village & Museum in Mumford, New York. I got to attend quite a few of the museum’s special events, which I worked on social media calendars and posting suggestions for. At the events I was able to post live from their social media platforms. I also did some marketing research, created press releases and developed some customer experience surveys. It was a great experience that allowed me to work in a lot of different aspects in marketing.

I still have a class and internship to finish up before I receive my diploma over the summer, but will be walking the stage and saying goodbye to RIT in May. After graduation I hope to find a full-time job at a social media marketing agency.