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Social Media: The Statistics

This post will be updated every so often, to ensure the statistics are accurate.

The Omnibuses Blog has recently been debating the merits of the use of social media by the bus industry. Several operators in Nottinghamshire now use Facebook to communicate with their customers, and I’ve provided a breakdown of these – and their relevant statistics below:

Nottingham City Transport – 7,921 fans

TrentBarton – 5,816*

Premiere Travel – 239 fans**

Yourbus – 218 fans

An interesting note is that TrentBarton’s Radcliffe Line & Xprss fan-page currently has 369 fans, while Premiere’s Red1 page has 177 fans. Although they don’t directly compete for much of the route, the Calverton Connect (TB) has 927 fans (the most for an individual route), while the new Red7 page has just 22.

* This statistic is a combination of the 12 fan pages established by TrentBarton for various branded routes, and their MANGO smartcard.

** Combination of the main Premiere page, Red1 and Red7 pages.

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About trentsidetraveller

A lifelong public transport user, enthusiast and occasional photographer.
My travels take me around the country, occasionally overseas, but my most frequent journeys see me cross the River Trent on a regular basis. So the moniker of Trentside Traveller came about, and now I'm blogging about my travels, and the latest changes to public transport in the Lincolnshire and Nottinghamshire area.