Sadly, not every food or beverage enjoys such universal adoration (read: addiction) that established purveyors can simply give the stuff away to enthusiasts, hoping such a gesture will engender some brand loyalty. Take seafood, which has its own month (in the United States, at least) and is still plunging in popularity, based on a U.S. per-capita consumption rate showing a 13 percent decline over the past decade (16.6 pounds in 2004 to 14.4 pounds in 2013). Read more …