Founded in 2011 and led by Greg Richardson, Rumble will develop free-to-play games, instantly accessible and playable across a variety of devices and social networks. In addition to creating its own games, Rumble will provide independent developers with its a publishing platform.

The first title is expected to be realized next year.

The company’s executive team includes Mark Spenner, David O’Connor and John Yoo, who have a combined 70+ years of experience from gaming giants such as Electronic Arts, BioWare, Activision and Zynga.