The honorary chairman of Shiseido Co. Ltd., Yoshiharu Fukuhara, was presented with the Visionary Award on Thursday morning at the 11th annual WWD Beauty Inc Awards breakfast at The Four Seasons in New York City. Carsten Fischer, Shiseido’s corporate executive officer, accepted the award on Fukuhara’s behalf.

“Yoshiharu Fukuhara has brought leadership into unknown territories,” said Fischer, “and has communicated to a new generation.”

Fukuhara said in a videotaped response, “Today the world is in a state of confusion as it has been unable to find a model for new growth. To help us emerge from this state, everyone involved in the cosmetics industry must use their work to propose new values to move society forward in a positive fashion.”

In a room packed with beauty’s key power players, among the attendees were a bevy of Lauders including Leonard A. Lauder, chairman emeritus of the Estée Lauder Cos. Inc.; Ronald Lauder, chairman of Clinique Laboratories and his wife, Jo Carole Lauder. Also in attendance was Fabrizio Freda, president and ceo of the Estée Lauder Cos.; Frédéric Rozé, president and ceo of L’Oréal USA; Alan Ennis, president and ceo of Revlon Inc.; Heidi Manheimer, ceo of Shiseido America; Lily Garfield, founder and ceo of Cos Bar USA, and Jane Hertzmark Hudis, global brand president of the Estée Lauder Cos.

But the recipients weren’t the only one giving thanks. Gina Sanders, Fairchild Fashion Media president and chief executive officer, kicked off the morning with a video honoring WWD’s executive beauty editor, Pete Born, and his 35 years at the company.

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