AdWeek Ad of the Day

AdWeek Ad of the Day - Westpac x DDB Sydney

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25 July 2018

“This Australian Bank Ad Is a Heartwarming Homage to Love, Loss…and Mustaches…”

As far as advertising constructs go, the long-established life timeline execution usually turns out pretty well. Where it can go from good to great is in the creative choices and nuance that keep a viewer engaged from beginning to end.

When done well, it can be a marvelous bit of creativity. In the case of a new ad from Australian bank Westpac, created by DDB in Sydney, all of the boxes are ticked, creating a 60-second emotional ride.