Digital Marketing new era

Tuesday, 18 October 2016

Driving
traffic and
increasing views
to your videos on YouTube was not easy before, but In
this article we
will discuss facts that make YouTube so productive for SEO’s.
YouTube
is the second largest search engine in the world, with 100 hours of
content uploaded every minute.

Save
your video on desktop (rename the video if required according to
keyword) now you just need to save it by the keyword name “targeted
keyword + brand” or LSI keyword which you have selected for
ranking.3.
Optimizing Keyword in Description

For example See the below screenshot of my client Video who wanted to optimized their video For Indian superheroes

By
understanding the algorithm You can understand algorithm is designed to
promote channels that are capable of uploading videos that get and
keep a large swath of their niche audience watching. If you want to
be successful on YouTube the best advice we can give you is to focus
on one very specific niche interest and make as many 10-minute or
longer videos as you can about that singular topic.

This
is the important place where we can generate a lot of views to the
site.

Before
starting Youtube SEO we need to understand which factors affects YouTube SEO.

There
are some signals in which YouTube ranks the video.

Title
tag information.

Audience
retention.

Keywords
in description tag.

Tags.

Video
length.

Number
of subscribers after watching.

Comments.

Likes
and dislikes.

These
are most common keywords which has a good YouTube ranking

Google
tends to use video Rank for following keywords:

How-to
keywords (“how to Use mobile”)

Reviews
(“Moto G review”)

Tutorials
(“Creating Facebook page”)

Anything
fitness or sports related (“Cardio kick boxing”)

Funny
videos (“Cute puppy”)

Include
these magic keywords in your video to get maximum viewers.

For
Keyword selection you can use the below tools that are available
online for free.

This
tool can find auto suggest keyword by you-tube you can also find how
to type keyword by putting different type of keyword combination.

See
the below screen-shot for example I am using how to make as a
modifier and it shows me all result for the same keyword.

YouTube
Keyword Tool is a free keyword tool used to find long tail keywords
directly from YouTube.

Always
check the first page of Google for your targeted keywords, that
focused keyword should have a video on the first page of YouTube to
get an edge among others.

Now
we can move for step 2.

LSI
keywords (Latent Semantic Indexing) are basically keywords that are
semantically related to your primary keyword. Contrary to popular
belief, they are NOT just synonym or keywords that are similar in
meaning. LSI keywords are also keywords that are sentimentally
related with your primary keyword LSI
keywords can be found on the first page below Google search results.

Always
find LSI keyword as they are long tail keyword too.

After
finalizing your keyword lets move to optimize 4 it by keeping SEO in
mind.

1.Keyword
in Video filename

2
. Keyword in title tag

YouTube uses title tag as a factor to rank your video. As for our website we
optimize the title tag for SEO same in the you-tube you have to put
your keyword in title tag. If you write your title by starting the
keyword it will be added advantage for optimization .Keep in mind
you don’t do the keyword stuffing in the title tag. Also put
relevant keywords in title tag of your video.

Google
and YouTube can’t “listen” to videos and can’t see the
images. They just understand your tags and description to understand
your video content.

That’s
why video description is one of the important part of the youtube
seo. Youtube uses your description to understand your targeted
audience and niche of videos.

4.
Keyword in the tags.

Tags
are not super important But tag helps YouTube to understand your
content and your topic. Always keep in mind you have to add a
relevant keyword or selected LSI keyword in the video. Add at-least 5
to 7 tags in every video.

4-
Video Transcript (Subtitles) is important for Search Crawlers

Annotation
are great call to action for your video. By using annotation you can
actually engage your viewers for subscribing your channel sending
them to other videos and even getting leads. For better optimization
try to add at-least 3 Annotations per video.

There Are other off page factor also for ranking your video Such as social shares, Yahoo, Quora answer, getting back-link from other sites. which I will explain in next blog So stay Tune :)

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About Me

I am Akanksha Ingole.I am SEO freelancer Digital Consultant. Digital Marketing is my passion.I have 4 years experience in digital marketing and marketing a game where as, I help various industries and sector for achieving their goal, and make more sales from, their websites. I can help your business achieve this too. If your business's website is under-performing, and you need an SEO service to help you reach its full potential, then Contact Me on 8983730433 or email@ akanksha.ingole@gmail.com

If needed any SEO Training. I am also available for SEO Online Training (Internet Marketing Services.Internal organizational Training .