BRICEis a menswear brand founded in 1985 with 3 types of style : Casual , Urban and Chic & Trendy. For this autuwn, Brice is launching a capsule collection, named “Urban Move” with suits, jeans and several products tailored to the rhythms of urban life.

Cycling to work? Be sharp on your bicycle with a specially designed suit and pair of jeans from the “urban move” collection of BRICE.

Lying on the beach, you might belong to the lucky few still enjoying the sweetness of the last days of the summer season. Everyone else is back to the busy city life : traffic jams on major routes, tressful crowds on public transport, cyclists whizzing around heqding for their office in the morning!

But every day, the dilemma is the same: What to wear? The usual business style? Or something more sporty to make the journey to work easier?

How can you be elegant, comfortable and dapper in a suit or in jeans? This is the new BRICE collection challenge! You can still be a gentleman and bike to work thanks to BRICE!

BRICE dresses the gentlemen that use bicycles!

Brice puts the suit to the test of the city: day or night, in rainy weather or under the sun, you can cycle to work safely & with maximum comfort thanks to water-resistant fabric, zippered pockets, reflective piping on the collar, cuffs and in the back of the pants.

The jeans (Jean Star model), also designed for comfort, ensure a nice freedom of movement in all circumstances, they too have reflective strips down the legs to make you visible at night, for optimum visibility!

Gentlemen, choose the elegant comfort with the new capsule collection from Brice: With the G-bike suit and the Jeans Star manufactured in a stretch denim fabric, get a fun and a vibrant look while bicycling! Dare to be different : a stylish rider!

I am really excited to offer all my followers a special 25% discount with my discount code THEPARISIANMAN, on your favorite productand this code is valid from September the 5th to September the 25th 2016 on BRICE.fronly (offer is not combinable with the current promotional campaign, not valid for the purchase of a loyalty Brice card, non-refundable, non-exchangeable, non- splitable).