It's not Super Bowl advertising, it's Super Bowl PR. This is RossTalk for the week of February 2, 2015. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago

Founder of Contour PR + Social Colette Mauzeralle joins @bge_radio to share how her entrepreneurial vision came to life and is now a go to PR firm that is assisting small business owners that can't afford large PR agency fees to afford PR services that allows business growth.

Colette will also share industry PR tips for business owners looking to successfully brand themselves in these times of digital marketing and social marketing.

Welcome to Episode 2 of Down To The Biz (Hosted by Bryce), the show that interviews an industry professional from the music and entertainment business every week. This week we've got the Co-Founder of Audible Treats, Michelle McDevitt. Audible Treats is a thriving New York-based entertainment marketing and publicity firm specializing in print and online media coverage. Some of her clients have included super-producer MikeWillMadeIt, Black Milk, E-40, Ed Lover, and more. Michelle is also an adjunct professor at NYU, teaching courses on promotion and publicity. We'll get in-depth with Michelle to find out her background and all goes into great music PR!

This episode of Pneumatikos will explore the Spirit's power to lead us out of that thrown away and thrown out mentality. Some spiritual pain is so deep that is buried alive in the recesses of the soul, and other types of spiritual pain are articulated through somatic wounding or injury. The power of God is available to lead us out of the wilderness of spiritual darkness. God's power or dunamis is given to those who believe that He is, and that He is a rewarder of those who diligently seek Him Out.

On November 19, my guest will be Alan Winnikoff. Alan is co-principal of Sayles & Winnikoff Communications, the boutique public relations firm he co-founded in 2003, along with his partner, Carina Sayles. Alan shares in the strategic direction and overall management of the company. The agency’s focus is primarily, though not exclusively, on companies, product and content for the children’s and family market. Sayles & Winnikoff also works with a wide range of arts, media and entertainment companies, as well as non-profits and start-ups.

Alan is responsible for the strategic direction and overall management of the company and the account team. With a recognized expertise in branding and messaging, he sets the agenda for, and manages, the agency’s client relationships.

Alan was one of the founding executives of Sony Wonder, the family entertainment division of Sony Music. He helped launch the label in 1993 and directed all PR efforts there for seven years, working with such high profile brands as Sesame Street and Nickelodeon Home Video. He left Sony Wonder in 2000 to join the children’s Internet company MaMaMedia. He has also held executive PR and marketing positions at the cable news channel MSNBC and at IDG Books, the publishers of the For Dummies series and Frommer's Travel Guides, among other brands.

Alan began his career in Los Angeles with The Lippin Group Public Relations. He moved to New York and ran the firm’s New York office, then joined Worldvision Enterprises, a worldwide television syndication company, owned by Aaron Spelling Productions. As Vice President, Communications, he was involved with the Hanna Barbera library, as well as with shows such as Beverly Hills, 90210, Melrose Place and Twin Peaks.

My Advertising and Marketing career began in 1998, at the advertising agency, Poster Publicity International in New York City (that later merged with Kinetic Worldwide). My post as "Out-of-Home" Media Specialist and Account Executive included media buying, strategy and planning, and production for "Outdoor" media.

The above experience provided a sturdy foundation for the my next role as Senior Media Planner at Media Space Solutions in Norwalk, Connecticut. This position was twofold - both creative and analytical. I not only oversaw national print campaigns and managed the RFP process for national brands, but I also worked closely with the IT Director to specify, develop, implement and communicate enhancements to PlanET (a proprietary planning tool) and APEX systems.

With solid marketing and advertising expertise, I worked in a consulting capacity for several years at both Connecticut and New York-based firms to include Team GAT (German American Technologies) and G.E. Pharma. In addition to Print, and Outdoor Media, these varied roles led me to obtain a firm grasp on planning and analysis for trade show marketing, online advertising, and social media management.

With varied marketing and media experience fifteen years strong, I decided to launch my own firm (CT Virtual) in 2011. Our "Virtual Assistant Solutions" provide strategy and creative direction to a growing niche. In a time where the publishing industry is undergoing drastic changes, so are the methods for driving traditional PR and Book Marketing services, and this is where my firm comes in. We partner with Authors and Speakers to provide them with cutting edge Marketing, PR, and Creative Services that drive exposure and help them sell more books. Our drive for innovation and excellence is unsurpassed. We form winning strategies and our forte is versatility, as evidenced by our wide-ranging portfolio.

The topic of today is to introduce the various Eastern schools of thought versus westen scoiety mental. We will discuss and breakdown the philosophy of Zen Buddhism and yoga and other practices that originated in Africa that will pave the path to spiritual enlightenment.

"Ooooh, gurrrl, he got that good hair!" "Dang, she fine with those green eyes and light skin." "What's up, my n***a?" "That's my ride or die b****!" These are only a few examples of the things we say to each other and unfortunately, these phrases have been passed down to generation to generation. Some people who use these phrases may think they're taking a negative term and making it positive, but in reality, they're negatively impacting themselves and those around them. How can you possibly love yourself, love others, and accomplish your dreams if you use negative terms to refer to yourselves and other people? It's time to remove those shackles and stop placing limitations on yourselves.

This eposidpe we will be discussing beauty and entertainment public relations, with your hosts Anje Collins & Burt Luna

Our guests are:

Charissa Lauren is the co-owner of Pretty Living PR, a firm working internationally with fashion, beauty and lifestyle brands. She is a Publicist and PR Professional with experiences both on-stage and as a production coordinator, she was given a first-hand knowledge of the skills required to thrive as a business and individual. After retiring from the stage, she’s since dedicated her time specializing in public relations to appoint others in the development of their business. While acting as a full-time publicist and business owner, Charissa is also a published writer, her work being featured in numerous magazines. In addition to her passion for writing, she has a strong talent in envisioning productions, and a drive for community fundraising. www.prettylivingpr.com @CharissaLauren on Twitter.

And

Allyn Lewis – Co-Owner of Living Pretty PR

As a renowned model, dancer, and socialite, Allyn is no stranger to the worlds of fashion and entertainment. Her on-stage experiences has proven to be an asset with business relationships by providing an insider’s point of view. This media mastermind advantages from her varied expertise in turning a vision into a production. ?Allyn’s stage-savvy persona and on-the-go determination benefits both her clients and co-workers while also making her a total package in the industry. Tackling modeling, production, and PR, this blonde-haired, green-eyed vixen is the definition of drive and compassion.

The Most Productive & Successful Business Mentality as we prepare for the level of evolution which is the Sextillionaire Mind!

For a Successful Business Mentality we MUST be civilized:

17. What is the meaning of civilization?ANS. One having knowledge, wisdom, understanding, culture, refinement and isnot savage. Pursuit of Happiness.18. What is the Duty of a civilized person?ANS. To teach the uncivilized people, who are savage - civilization(righteousness, the knowledge of himself, the science of everything in life, love,peace and happiness).