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Hologram, a Chicago-based Internet of Things startup, has raised $4.8 million, led by Drive Capital.

The company has built a platform for connecting devices, such as fitness trackers, using cellular technology rather than Wi-Fi or Bluetooth. That’s important because cellular coverage is more prevalent than Wi-Fi and has greater range than Bluetooth—two important considerations when trying to connect things, such as sensors on people and machinery, to the internet to provide all that data that companies and consumers are so eager to get their hands on.

„Currently, building a cellular-connected device is a lot like setting up a website in 1998, when you had to buy server equipment and run it in your closet. Teams are spending a disproportionate amount of time rolling their own infrastructure when they should be focused on their core product,“ said Ben Forgan, CEO of Hologram.

He says the technology works with carriers in more than 100 countries.