If you or your business has a blog, or you're thinking about starting one, you've got some hurdles to overcome. There is far more content out there now than there was ten years ago, and it's more important than ever that people find what you're creating. The most taxing blogging problems now aren't different than they were years ago; they just need to be addressed in a way that considers the most recent advancements in the digital media realm. Here are some of the main problems those blogging in 2018 face today:

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Keeping your blog and marketing materials updated should be a priority for your content marketing plan. Nothing discredits a site faster than old, outdated or irrelevant information.But even if you don't have the time or resources to update your information consistently, you can work on cultivating content that will be relevant for a long time. This is called "evergreen content," or content that won't be dated quickly.