Google Analytics Tutorial for the Beginner

Google analytics tutorial will teach you how to use this unique tool properly for your website. Even if you are a beginner you can learn a quite many things from a properly maintained Google analytics tutorial. Google analytics is the top tool for analyzing a website. You can use this tool in full flow with just a little practice along with the information about the page. After reading this article you will also be able to use web analytics like a pro.

Truly speaking, Google web analytics is an excellent tool to analyze website data, from referrals to search engine activity. Like many other Google application, this also comes with different easy to learn procedures. Here is complete information on how to use web analytics:

Set Up Your Account First: You need a Google account first in order to use the analytics tool. An account will give you an individual identity while adding your site. Setting up an account is very easy and you can only access your own site after setting your account. In order to access the information of other websites you need to take the permission from the other account holders. The sign up page in Google analytics is same like the normal Gmail. If you already have Gmail account, you can also sign in with your existing email and password.

Insert the Google Analytics Java Script into Your Page: After setting up the account you need to insert the code that Google Analytics provides you in every page of your website that you want to track. You can easily insert the code/java script into the page by taking the help of a developer. If you are a technical person yourself, then you can also add the code for you.

Start Getting an Overview of Your Website: After you set up your account and add the analytics code in your pages, Google analytics start providing you all the data regarding your website. It will provide you chart that contains all the essential data of your website. With this chart you can easily view the details regarding your website track report. However, this service may take at least 24 hours from the time you set up your account and insert the code in your page.

Site Usage: You will see a header under the name SITE USAGE just beneath the chart. This header will help you find out different information regarding your site usage such as visits, page views, bounce rates, average time in the site etc. You can get most of the information about your site if you can understand this header.

View Report: Each of the tabs contain a section View Report that you can use in order to view the report regarding your website details. For example: the View Report section under the Visitors Tab displays the sources of the traffic. Content Overview: There will be another important section that you surely need to track your website. This is Content Overview. This section shows the top five most viewed pages over the time period you are looking at.

Guest Post By: XXXX is an author and digital marketing evangelist. He provides Google analytics tutorial on a regular basis through his website. His website contains various audio and video resources and he also provides online Google analytics tutorials for the people.

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8 Comments

One of the great things about Google Analytics is that it’s pretty easy set it up, and to familiarise yourself with it (get the hang of it), even if you’re using it for the first time. Having said that, this is a great guide for newbies on how to set things up and get started with what is probably the best marketing-research and marketing-intelligence suite out there right now!

Google Analytics is a pretty nifty tool to track and analyze your site data. The trick is to figure out a way on how you can get the most out of it. This guide would be very helpful for those who are starting out with it.

Thanks for the article! I just recently started using Google Analytics and it has taken some time to get the hang of it. Seeing how visitors navigate through my site has been the most intriguing aspect of it for me.

Thank you so much! I have literally been spending today looking for a good google analytics guide and I stumbled across this. It is exactly what I was looking for, I am looking forward to (attempting) to master GA and reap the benefits!

It still amazes me how many companies are not tracking there websites online. I mean this is 2013 and they always ask about how to set it up. I think this tutorial should go mainstream and analytics should be pushed more on to small business owners.

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