Asian and American Consumers Aren’t Fake Meat-phobic

Participants filled out an online questionnaire where they answered questions testing their diet flexibility and their “food neophobia”, or the reluctance to try new foods, particularly meat alternatives.

About 75 percent of American consumers said they were somewhat or moderately likely to purchase clean meat and plant-based meat. In India and China, the figure jumps to 86 percent.

The results show:

“High levels of acceptance of clean meat in the three most populous countries worldwide, and with even higher levels of acceptance in China and India compared to the USA. These results underline the importance of clean meat producers exploring new markets for their products, especially as meat consumption in developing countries continues to rise.”