Celebrity street style used to sell shoes

Since the early 90s, Kate Moss' street style has exhibited a just-fell-out-of-bed ease, if the sheets were laden with Johnny Depp in all of his Viper Room glory and a bottle of Laurent Perrier's Ultra Brut tucked away in the nightstand.

In an effort to capture Moss' too chic-to-care confidence, Stuart Weitzman made her the face of his 2013 fall ad campaign. The black and white pictorials feature Moss, much like she would appear in a candid photo, with her legs draped over the side of a chair with her signature absent look.

Moss' personal style hinges on the opulence of a hard and fast life while towing the line of London elegance. Spotted by paparazzi stepping out of town car or standing on the steps of a Belgravia Bistro, Moss manages to look tousled without being disheveled. Her aesthetic is filled with trench coats, feathery furs, zippers, crop tops, tights and leather boots.

"The interesting thing about celebrity street style is that, like trends, it is always evolving and there is always a new 'it person' to watch," notes Director of Fashion Design at FIDM, Mary Stephens.

As seen at non-fashion events such as Coachella, the everyday style of celebrities garners reposts on the trend defining threads of Instagram and Tumblr. Alessandra Ambrosio and Heidi Klum seem unable to stop modeling any item fitted to their body, whether it is a Hermes bag or Sam Edelman "Gigi" sandals. They model the clothes that hang in their closets making the items just as appealing as if they were in an ad.

Infamously, the white "Glavis" dress by Kimberly Ovitz sold out online a day after Lindsay Lohan wore it to a court appearance, according to ABC News. Whether stomping down a runway or strolling into a courthouse, the fashion rules stay the same. If a celebrity looks amazing in something consumers think they might look fabulous too, prompting a purchase.

"Since real trends only develop when the consumer votes by buying or rejecting designer offerings, it is impossible to say which will emerge in the fall," says Stephens.

With trending in the hands of the people, the street-style craze points to a cultural desire for fashion less polished.

One of the key characteristics of the so-called millennial generation or gen-y is a desire for honesty and transparency. Although Moss is impossibly thin and has been caught white-handed with a certain illegal powder, something about her sometimes reckless behavior seems honest and relatable.

"Millennials value authenticity and their role models therefore have to be authentic and have lived life based on their own values," cites Dr. Elisabeth Kelan in her book, "Rising Stars," about female millennials.

The authenticity assertion extends to the demands of celebrities we admire on the red carpet. Paparazzi photos are so compelling because they take place in a setting not unlike our own.

Miranda Kerr stepping to the sidewalk with a Viktor & Rolf tote captures the modishness of reality. Despite her having most likely been gifted the bag and having a stylist on hand, her choice in the Bordeux bag gives it a face in real life. Many celebrities have access to mountains of designer threads, so what they choose to wear off the movie set and away from an award show matters.

As further evidence, the so-called "Kate Effect" has spurred consumers to buy mass quantities of items Kate Middleton has adorned. The Reiss Shola dress worn by the Duchess when she met the Obamas in May 2011 caused the designers' website to crash for two-and-a-half hours and sold out as soon as it came back up, reported Vogue .

Stuart Weitzman no doubt hoped to spawn his own "Kate Effect" by photographing Kate Moss in pieces that reflect her authentic style. The line consists of lace-up combat boots, high-top loafers, and the ever sexy thigh high boot. It has been almost 20 years since the brand idealized the 5050 over-the-knee boot, making the shoe a classic accessory.

In a video to be released in conjunction with the ads, Moss appears in suede heeled boots that hit right above the knee. She struts down the street bottomless. The point is obviously that the boots make the outfit, and they do. The neutral grey is an ideal fit for even the most casual wardrobe. Pants are as needed but shoes, now those are life and death.

The fall line hits Stuart Weitzman stores and online, including South Coast Plaza, in late August or early September and will be in limited release at department stores. All of the shoes will also be available at stuartweitzman.com.