He’s been described as Instagram’s ‘hottest male traveller’, – and he’s coming to World Travel Market London 2016.

Jeremy Jauncey, the founder of Beautiful Destinations, is said to be the most influential populariser of travel photography on Instagram, with more than 5.5 million followers and over 200 million likes.

The entrepreneur will be the keynote speaker at the first of two Digital Tourism Think Tank (#DTTT) sessions at WTM London, the leading global event for the travel industry.

Jauncey will show how Beautiful Destinations works with some of the world’s biggest travel and lifestyle brands, to create content through smartphone, drone and 360-degree video technology.

It has a community of more than 1,200 influential content creators, ranging from National Geographic photographers to ordinary travellers with smartphones.

After his presentation, Jauncey will be interviewed by Nick Hall, founder and chief executive of Digital Tourism Think Tank, a digital technology and destination marketing consultancy.

Members of the audience will be able to pose questions to Jauncey, who used to be a rugby player before moving into ecommerce.

Hall will also present other case studies, from Cape Town to Australia, looking at how the industry works with “local influencers” who help destination and brands online.

The second Digital Tourism Think Tank session will focus on the rapid growth of messaging apps and virtual reality – and how travel brands can make the most of these exciting technologies.

Experts will join Hall to present insights and analyse the trends for WTM London delegates.

WTM London, Senior Director, Simon Press, said: “It’s great to team up with Nick Hall and Digital Tourism Think Tank for another year and to have such an influential social media star as Jeremy speaking at WTM London.

“Nick became a CEO in travel at the age of 22 and is now a respected, leading figure in the digital world.

“Jauncey is another young mover and shaker – he’s in his early 30s and already has influence around the world.

“The two of them appearing on stage at WTM London will be an unmissable opportunity for WTM delegates.”

WTM London is the event where the travel and tourism industry conducts its business deals. Buyers from the WTM Buyers’ Club have a combined purchasing responsibility of $22.6 billion (£15.8bn) and sign deals at the event worth $3.6 billion (£2.5bn).

WTM London 2016 will be revamped as a three-day event from Monday 7 – Wednesday 9 November, with opening hours extended from 10am – 7pm for all three days.