DANBURY - The downtown’s effort to attract more Danburians from surrounding neighborhoods to the city center will continue Saturday with the launch of a new farmers market season at the CityCenter Green.

The weekly outdoor market, which had been located at Kennedy Park on Main Street, will be conducted at the special events green on Ives Street in anticipation of bigger crowds.

“We were running out of room at Kennedy Park,” said P.J. Prunty, the executive director of CityCenter, a downtown business booster group, which runs the farmers market. “The green will give us much more room and it will give it more of a farm feel.”

Run by a collaborative in partnership with City Center, the farmers market has grown over the past eight years to include reduced-price nutrition incentive programs for seniors, veterans and families that are eligible for food stamps.

For example, seniors and those eligible for government-subsidized nutrition programs for women and children can receive $9 per week in matching farmers market vouchers.

But the organizers of the farmers market are also trying to give residents in outlying neighborhoods a reason to visit a downtown that is trying to remake itself into the city’s cultural center.

Although the downtown has seen signs of rebirth recently, such as the completion of the 375-unit Kennedy Flats apartment complex on Main Street, scores of empty storefronts await outside investment, business leaders say.

Prunty said weekly events such as the farmers market could help the downtown turn the corner.

A trolley will also make a loop around the downtown to bring residents to the market, Prunty said. He added that a group of urban enthusiasts affiliated with CityCenter is sponsoring a sidewalk chalk event to encourage families to turn out.

The market, open from 10 a.m. to 2 p.m., will feature local produce, baked goods, clams, and specialty foods.

Mayor Mark Boughton said complementary parking at the nearby Patriot Garage should make it easier for suburban Danburians to turn out.

“Parking was one of the problems with Kennedy Park,” Boughton said. “There wasn’t enough of it.”

The market will take place rain or shine.

The mid-week forecast for Saturday called for a 30 percent chance of rain.

“If it thunderstorms we will have to find some shelter, but the farmers have tents so we’ll be open,” Prunty said.