The day after Christmas in the year 2000, Jeff Warren received devastating news: he had stage IV head and neck cancer, which gave him—at best—a 25% chance to live five years. His radiation oncologist could see Jeff struggling with the diagnosis. The physician wrote down his home phone number and gave it to Jeff, saying, “If there’s anything you need, anytime, call me. I’m here for you.” That moment made an impression on Jeff. He says, “I realized I was working with a physician who felt he and his institution had some skin in the game. It wasn’t just that I was a patient, or a number, or one of the many. To him I was an individual.”