05 Jul Men’s Trend: Destination Unknown

Effortless sophistication with the added component of simplicity describes this winter trend – think Hurley Dri-Fit chino’s paired with a button up shirt over a Ripcurl knit, and add accessories such as a premium Herschel backpack and Reef boots.

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Two years ago I made a rule to take a single film photo every time I went surfing. I gave myself this task because things had started to blur together. Perhaps I was just starting to lose my marbles but I found that aside from those standout sessions most moments from an everyday surf seemed to be getting lost amongst the hustle and bustle of day to day life....