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The company will be developing programs within non-profit organizations that capture the fundraising power of their people through athletics. For example, we've created the Iron Phi program (http://www.ironphi.org) to that challenges members of Phi Delta Theta Fraternity to accomplish an athletic feat and in the process raise money for The ALS Association and the Phi Delta Theta Foundation. There will be an athletic theme to the programs that we develop. Slogan - "GrassrootGive - Mobilize Your People" These programs will be focused on the cultivation of younger donors within organizations, challenging them to achieve an athletic event as they raise money for different causes. I'd like Grassroot and Give to be two different colors. Maybe incorporate a growing grass seed into the logo? I'm also trying to show an upward trend in potential donations, so if we could incorporate growth, that'd be great.