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If your brand immediately comes to mind whenever someone mentions a particular product, then you can safely say that you’ve succeeded in building your brand. This is exactly the case for the Coca-Cola brand, which has been the flagship of the soda industry for over a century now. Achieving this level of success is the […]

Aside from the knack to read and write, did you know that there’s another literacy most people are lacking? It’s called financial literacy, which is the ability to consistently make the right decisions in managing your personal finances. In order to be financial literate, you need a set of skills and knowledge to help you […]

People have all kinds of morning routines to get them ready for their line of work. The late, legendary film critic Roger Ebert usually started his day at 7 o’clock with oatmeal cooked from his beloved rice cooker followed by an hour-long walk outside or on his treadmill. Afterwards, he showered, shaved and went to the […]

“I’m home!” You call out upon your kids stepping inside the living room. But then they don’t even turn their heads to greet you. They are busy watching the television or answering their homework. The workaholic in you has created a gap between you and your children. Sad, but that’s a reality amongst countless family […]

You know how fabulous it is to walk across the shopping mall with all those shopping bags you carry along. Your face draws a gleeful smile as you pass by people who stare at you with envious eyes. And it’s just all the more fabulous to see if you were able to get all those […]

Not everyone is born with a silver spoon. In fact, a significant portion of the world’s billionaires come from poor families, slums or orphaned at a young age. And here are ten of them: Maria Das Gracas Silva Foster Head of Brazilian oil giant Petrobas. Maria grew up in Morro do Adeus, an extremely poor […]

Many Filipinos dream of owning their own businesses. Why not right? You handle your own time, profits can exceed your annual salary, and you can finally take that vacation without asking permission from anyone. This is where you have a choice of starting your own business from scratch or franchising. Investopedia defines franchise as a […]

E-Mail marketing can be described as one of the simplest cost-effective ways of promoting. However, e-mail marketing is more than just sending e-mails to attract and acquire buyers. To get a better grasp of the process and how it can benefit your company, consider the following tips and principles. Establish a Goal This is probably […]

Job interviews don’t have to be as difficult as most people expect them to be. Regardless of how intimidating or terrifying your interviewer could be, what is important is your confidence in your own skills, knowledge in your field, how you present yourself, willingness to learn, and how memorable you are during an interview. It […]