Marketing

Websites and blogs publish thousands of new posts every day covering a huge range of topics, and while this endless flow of information can be highly convenient, it can be overwhelming to users and also makes it harder and harder for marketers to beat the competition and engage customers. However, there are 5 marketing strategies that can help you overcome this problem and boost your efforts.

Peer-to-Peer fundraisers are a new addition to CoMoGives this year, and we're pretty excited about it! This style of online fundraising is a rising trend used successfully by many giving campaigns similar to CoMoGives throughout the nation. In fact, you’ve probably already seen it in action without realizing it on websites like GoFundMe or KickStarter. This new feature to the CoMoGives campaign (and website) will allow participating non-profits to not only increase donations but also build their donor base.

More often than not, non-profits have to scratch and fight with limited financial resources for consumer attention against the deeper pockets of profit-motivated companies. Lack of money doesn’t have to be a problem when it comes to carving out space on a noisy nonprofit advertising landscape. Make it a motivation instead.

Without text message appointment reminders for your patients, your healthcare practice is losing $200 for every 60 minutes of unused appointment time. That’s a tough pill to swallow. Learn what text messaging can do for your practice.

Millennials, who currently range between 18-35 years, are a tech-savvy generation that grew up using smartphones. As technology is a part of their day-to-day life, they expect and in fact demand for information to be easily accessible. And with such expectations and demands, they are changing the charitable scene big time.

When buzz phrases like “market your business online” drift into your consciousness, as a business owner you might think, “Is this something I’m supposed to be doing?” Before you know it, you’ve taken on an online marketer showering you with pretty words like, “Don’t you worry, we’ll take care of everything for you.” Virtually anyone can create an online ad account these days, so how can you know for sure these guys are really doing “everything” they can to successfully execute your online marketing plan when you’re not even really sure what “everything” entails?

As business owners, marketing is a necessary evil. Some of us set a budget. Some of us just answer the phone and decide if we’re going to advertise based on the sales pitch. Before you start throwing money at your marketing, get focused.

Sometimes selling your work is the easy part. Nightmare clients. You know the ones I’m talking about. The ones with unrealistic expectations, who never seem to listen and think they know more about web development than you do. If you’ve experienced this, you’re not alone. If you’re experiencing it right now…you’re in the cycle and

It’s darn near impossible to get a zero bounce rate for your website, not to mention quite unrealistic, especially if you’re doing email marketing, social media, blogging... basically any form of online marketing. These things generally result in your bounce rate going up, not down. Regardless, the likelihood of every single website visitor going to more than one page is extremely low...virtually non-existent in fact. So, your website’s unfortunately not as cool as you think it is.

When you’re at a tradeshow your booth is not just a 10’x10’ home away from home. It’s your chance to make a good first impression. Whether you’re on a big budget or one that’s nearly non-existent consider these 8 tips when setting up your booth.