Sainsbury's forced to apologise in Easter egg halal blunder

SAINSBURY’S has been forced to apologise to customers after claiming all of its Easter eggs are halal certified after the supermarket chain was caught up in a social media storm following a tweet from a shopper asking whether Sainsbury's sold “non-halal” eggs.

A member of the Sainsbury's Twitter team replied: "Every Easter or hens' egg we sell is halal certified so technically every single one of our eggs that we sell is halal.”

That statement quickly stoked up fires on social media, with one Twitter user posting a picture of Easter eggs accompanied with the text: “Remember - boycott halal eggs. Don’t give in. Use Thornton’s.”

Since the first Sainsbury’s tweet about halal eggs, various members of the Sainsbury’s has apologised in a series of social media posts to state the previous information was incorrect.

In one reply to someone asking if it has any non-halal Easter eggs on sale, it replied: “Apologies my colleague gave out the incorrect information. None of our own brand chocolate eggs are halal certified. Really sorry for any confusion caused.”

Halal is a Arabic for lawful or permissable and in reference to food, it is the dietary standard which adheres to Islamic law and the rules of slaughter are based on Islamic law.

All food is considered halal except for elements such as non-halal animal fat; enzymes; gelatine; lard; pork, back, ham and anything from pigs; unspecified meat broth; stock (a blend of mix species broth for meat stock); and carnivorous animals including birds of prey.

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Sainsbury's had said that all of its eggs were halal certified

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Sainsbury's was foced to apologise for giving out wrong information

Sainsbury’s has also come under more fire for some Easter products not containing the word Easter.

One man wrote on its Facebook page that it was showing a “total disregard” for the Easter holiday.

Sainsbury’s had previously told customers: "We feel labelling such products as chocolate eggs best describes the product, its ingredients and contents.