Responsive Web Design and its SEO Benefits

In this video Avinash Conda and Senior Graphic Designer, Sammir Belkhyat talk about the concept of a responsive design website and its benefits to a company and their end users.

What Is Responsive Design?

“Responsive design” from a designer’s aspect is a way of communicating to potential users through a website. You communicate to the user through things like a great layout, percentages, measuring, fonts, margins and all things that are important in branding a company’s identity onto a website.

The device that is being used to interact with a website is one of the most important things to keep in mind when designing a website. Due to this, it is important to make your site fit any device whether it is a desktop, mobile etc.

When a website is created universal, it avoids the issue of having to create multiple layouts and websites for different devices. A responsive design website is just that; it is a site that is created to fit any screen, desktop, tablet or phone.

In fact, Google recommends building a responsive design website for a few reasons including the use of a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google’s algorithms assign the indexing properties for the content.

If you would like to learn more about developing a responsive design website for your company, Path Interactive brings a combination of technical expertise, marketing experience, and an individual commitment to the client to each campaign; a combination that produces higher rankings, and better business. Contact us today and a search marketing professional will be sure to follow up.

Avinash Conda: Hey there and welcome to another exciting episode of Path TV. This is your new host Avinash Conda but for the first time on Path TV we have Samir Bel. He is the senior graphics designer at Path Interactive. Thanks a lot for being on the show.

Sam Bel: Sure. No problem, no problem.

Avinash Conda: Yeah. So, I got Samir on the show to talk about responsive design. We see a lot of graphic designers and web designers talking about responsive design.

Sam Bel: It’s a trendy word.

Avinash Conda: Yeah, it’s a trendy word. A lot of people use it for… people go crazy about it for some time. Yeah, first let’s start with what is responsive design.

Sam Bel: Well, from a designer’s aspect you could say that it’s more of a method of communicating with possible users that you are trying to reach out to.

Avinash Conda: Through a website.

Sam Bel:Through a website. Essentially you are using grid-based layouts and using percentages instead of using other forms or measuring marks and margins and other stuff that are extremely important for branding. Companies, their identities…

Avinash Conda:Yeah. So, you say that irrespective of which device it is. So, it’s a website which is designed for a universal device irrespective of it being a desktop, laptop… So, does the screen size matter? So, it fits in any screen, right?

Sam Bel: Yeah, essentially it fits any screen but more importantly it’s the devices the users actually are interacting with most. So, what you want to do is you want to make your website available to that regardless of what device they are using.

Avinash Conda: That would be iPhone, iPad or any of the new device which might come with different screen size altogether.

Sam Bel: Exactly, in the future but the way that we can avoid having to rebuild or having to design specific layouts for specific devices which will go on forever is you can design certain layouts and waves where you can measure out these percentages and they are even and they make sense. They will look good. It will fit in browser…

Avinash Conda: And it’s the same thing for different devices. It’s not that you have different desktop website and a mobile website which sometime is really hard to make them consistent and put through the same messaging but in responsive design it’s universal.

Sam Bel: In future, I guess, somebody will say that it’s another method of designing.

Avinash Conda: It’s another method of designing.

Sam Bel: Exactly. Keep in mind the way that things are changing.

Avinash Conda:Yes, absolutely, absolutely and I think it would be the primary method of design going forward.

Sam Bel: It’s like describing something with minimalistic approach or something, for example. It’s like a philosophy that you want to capture when you are designing websites so that regardless of your client, regardless of who they might be or what you are trying to express…

Avinash Conda: Which device they might be using…

Sam Bel: Yeah or which device in the future, you will be certain that at least you can depend on your website…

Avinash Conda: Yeah to get to work on that device and to get the message out.

Alright, thanks a lot for being on the show Samir and that was a really exciting episode about responsive design. Thank you for watching. We will catch you back on the next episode with a really good topic and other new guests who we invited back including Reuben actually. See you. Let’s go.

Path Interactive is a leading New York City digital marketing agency with deep expertise in a full suite of results-oriented marketing services including PPC management, SEO, social media and display/digital media advertising.