Predčasom som písal o novom spote pre Hondu -Choir.Tento týždeň wieden + kennedy London zverejnili zaujímavú informáciu: "804,000 people watched our Civic 'Choir' ad ad online last week. Not bad. The viewing figures have been so high that they have needed to host the ad on a different server from the rest of their site in order to cope with demand. "

It's been a long time since the last time I've heard this one. But checking out a collection of corporate anthems, it's the first thing that comes to mind. But more surprising than some of the poetical twists of lyrics the likes even Barbara Streisand couldn't mean seriously si the fact that among the Dutch Association of Accountants and KPMG, you'll also find anthems from brands the likes of Apple, SonyEricsson or Nvidia. The only break you'll get is from OpenSource groups who at least don't take the anthems seriously.

So go ahead, listen to the motivational ballads produced by wicked HR departments and maybe you'll realize Backstreet boys aren't actually that bad.