Case Study: Bulb Research

A London based market research company, Bulb Research supports clients in their decision making process, by providing key insight and knowledge of products, consumers and markets. Bulb Research adds value to important strategic decisions through consultancy, secondary, qualitative and quantitative market research.

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Working with Bad Apple Marketing was an absolute joy. Cathie’s insight into the heart of the company was integral in developing Bulb Research into a success, and the branding and corporate identity work was timely, truly insightful, rich and emotive. Beyond the professionalism however, working with Bad Apple Marketing was simply a delight

— Petra Kubalcikova, Managing Director, Bulb Research

New business launch branding

Services: Marketing Audit | Branding Development | Corporate Identity

Market research is a trust purchase, so Bulb needed to quickly establish a strong brand presence and market positioning, and use this to develop a logo, branded stationery and website. We used the insights from our analysis to help Bulb understand their potential brand identity, and focused on existing strengths to translate these into a robust brand. From these we developed a unique tagline and logo concept which were used to create a complete corporate identity.