We’re about building a future. A future for our clients, a future for our guests and a future for our team. Whether it’s validation of a business plan, design of unique entertaining concepts or creating engaged business operations, our focus is on ensuring repeatable experiences and sustainable businesses.

International Team with local Insights

With over 200 years of accumulated themed entertainment management experience, our International Team consists of senior management from companies such as Disney, Universal and Resorts World Sentosa, who are familiar with the Asian markets.

Expert hub for specialized leaders providing customized solutions

Together with an expanded network of experts from all over the world, APES is your local provider of best-in-class solutions for new and existing parks and entertainment projects.

Unforgettable high-quality guest experience creation

We are a local team with global experience. We understand the unique stories and concepts of the region and use that knowledge to create unforgettable, emotionally impacting guest experiences, in the safest, most cost-effective way.

Who do we work with?

Who are we?

The International Team consists of experienced experts from world-class venues like Disney, Universal, Resorts World Sentosa and others, who are familiar with the Asian markets.

Kim Siu

Story Bonobo (Australia)

As a Story Bonobo of APES, Kim leads the expert team in analyzing each project and consulting on the operations design standards based on the vision and objectives set by the project owner.

With over 20 years of experience working for global corporations, he specializes in strategic marketing, change management and creative problem-solving.

Kim joined APES in 2017, he is now responsible for leading marketing consultation services to APES clients, covering areas such as insights and research, strategic planning, branding, public relations, CRM and commercial leaders executive coaching. Prior to servicing the themed entertainment industry, he worked in a diverse range of management roles including Sales, Training and Development, Accounting, Information Technology and Operations Optimization, in industries covering Food and Beverages, FMCG from suppliers to retailers, Pharmaceutical, Research and Consultation, Fashion, Coaching and Education.

His all-round experiences and understanding of multiple disciplines is particularly useful to clients who need to unite forces in different directions towards the same aligned goals.

Kactus Yu

Solution Bonobo (Hong Kong)

As the IT leader at APES, Kactus has 20 years of comprehensive experience in driving strategic value through the delivery of technology solutions to business. She leads the large IT solution delivery and sustainment teams, striving for process development and improvement, operational stability, project and cost management.

Kactus has extensive knowledge and experience on directing technology planning, implementation and sustainment spanning the disciplines of Park and Resort management, Operations, Entertainment, HR, Facility and Engineering Management, Inventory, Point of Sales, Ticketing and Financial Services.

She has been involved in diverse local and international theme park projects which include over 8 years highly successful participation in IT planning, delivery and sustainment at Hong Kong Disneyland Theme Park and Resort, Also, she was involved in setting up and implementing multiple park management and operation best-practice solutions in enormous investment tourism projects at Wanda Group, including Wanda shows, outdoor theme parks, indoor movie parks, water parks and movie studios in Wuhan, Xishuang Banna, Nanchang, Hefei, Qingdao, Nanning and Harbin.

Jean Yue

Spider Monkey (Singapore)

As our resident Spider Monkey, Jean Yue is responsible for all show creative direction and content for APES, leading a team of producers and designers to produce and manage all the show productions, entertainment and themed festivals.

She also leads the work in creating creative themes for resort developments that will help provide direction for set design and theming of the overall programme, including attractions, shows and thematic landscaping.

For the last 20 years, from Design to Show Management to Creative Producing, Jean has become an all-round practitioner. Her theatrical work in Singapore included international tours to cities like Berlin, Vienna and Rotterdam. She was also a pioneer member of Universal Studios Singapore, responsible for developing the entertainment team, producing and managing all the shows in the park.

In China, Jean worked with Wanda Beijing managing show and park operations at the corporate level and subsequently with Legend Cultural Development Group, on conceptualizing show productions that pays tribute to Chinese culture and histories in well-known UNESCO sites like Badaling Great Wall Beijing, Hailongtun fortress Guizhou and Changbai Mountain Shenyang.

Wendi Teoh

Golden Monkey (Singapore)

As the Golden Monkey at Apes, Wendi is in charge of all Entertainment and Production, from assessing the overall feasibility and commercial viability of the entertainment programme to designing and developing the Entertainment structure according to the needs of each project.

With over 15 years of experience in performing arts, she was involved in major projects such as The Esplanade Singapore, Resorts World Sentosa & Universal Studios Singapore, Wanda Cultural and Legend Cultural Development Beijing. She set up and led professional, international teams to produce large-scale productions, and has the proven ability to deliver commercial projects while paying attention to artistic quality and production value.

Through her involvement in projects such as Voyage de la Vie and Han Show, she has acquired a global professional network that spans across different disciplines. Having worked with some of the world's most respected creative talents like Mark Fisher, Philip Mckinley, Franco Dragone, Phillip Zarrilli, Kuo Pao Kun and Sylvie Galarneau; Wendi has acquired a unique perspective that is both international yet inherently Asian. Combined with her commitment to incorporate traditional cultural elements into her work, she was part of the leadership that worked with international design companies such as ThinkWell, JoraVision and SmithGroup JJR in the planning and development of Legend Cultural Development's (Beijing) projects for UNESCO sites such as Badaling Great Wall, Zunyi Hailongtun and Changbai Mountain.

Former General Manager, Performing Arts at Beijing Legend Culture Group; General Manager Trainee at Wanda Culture Industry Group; Project Director and Producer at Sentosa World Singapore

Noble Franklin Coker

Chief Simian (United States)

As the Chief Simian of APES, Noble Coker leads a troupe of highly entertaining designers and operators whose sole passion in life is to deliver exceptional experiences and memories to every client and guest they interact with.

With over 20 years of experience in theme parks and business management, Noble believes that the guest experience is the center of all we do. Living this philosophy requires a meticulous attention to detail and an unwavering commitment to viewing all issues through the eyes of the guest, and these values have set a solid foundation for achieving excellence in all of his projects. He now leads an international team of multi-disciplinary designers, project planners, and professional operators. Inspired by Noble's signature smile and infectious enthusiasm, this group of exceptional primates innovates for our partners and guests in ways not seen since the dawn of man.

Noble brings experience as a management consultant from Price Waterhouse, an Imagineer, a strategic technology planner for Disney Corporate, leading park operations for Hong Kong Disneyland, creator of the parks division in Wanda and as an award-winning lecturer on business strategy from the University of Southern California. For each challenge and every engagement, Noble brings this diversity of experience to bear to couple clear strategic vision with actionable, deliverable plans for execution.

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Ron A. James

Creative Gorilla (United States)

As the Creative Gorilla at APES, Ron establishes the creative vision and leads the design team to create projects that leave lasting memories. With over 30 years of experience in Theming and Design, he has worked with several world-renowned companies, including Disney and Universal.

From being a Disney Imagineer to leading international teams to deliver many Disney projects like Indiana Jones, Finding Nemo, ToonTown, Disney's California Adventure's Bugshow, Paradise Pier and Pacific Wharf, Ron is committed to details, quality and talent development.

With the growth of the themed entertainment industry in Asia, Ron was invited to participate in many major projects, including Universal Studios Singapore, Resorts World Sentosa Marine Life Park, Singapore Zoo, LEGOLAND Malaysia and Sanrio Hello Kitty Town Malaysia, where he successfully applied his experience gained internationally to these Asian projects, and he played a key role in training talent who lacked such experience. During his time as Chief Theme Designer at Wanda Cultural Tourism Planning and Research Institution, he productively controlled and completed the design of eight theme parks in only four years.

As a board member of the Asia Pacific Themed Entertainment Association, Ron is uniquely positioned to bring together Industry Experts from all disciplines.

Benjamin Tai

Collaboration Capuchin (Hong Kong)

Being the Collaboration Capuchin, Ben is responsible for Finance, Legal and Business Development for APES. He takes the lead in the development of business plans that will provide directional guidance in developing capital investment for tourism and leisure projects. He received his MBA degree from the Anderson School at UCLA and speaks fluent Mandarin, Cantonese, English and Japanese.

With over 20 years of senior management experience in Hong Kong, Japan and United States, he has worked for renowned financing firms including Lehman Brothers and Credit Suisse, with oversight of direct investments, financial research and analysis and general business management. He also has expertise in business development, deal origination and structuring, and relationship management throughout Asia, the most notable projects being his involvement in several startup projects and companies including the Hong Kong Disneyland Resort.

His passion for problem solving combined with his steadfast patience and his varied experience in all aspects of business management, gives Ben a unique ability to identify opportunities and to come up with business models based on the needs of each project.

Past Experience: During his tenure with Credit Suisse, he was in charge of private and public market investment, financial measurement and post-investment management in Asia Pacific region and successfully completed more than 300 investment projects with profits.

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Bill Pang

Development Orangutan (Hong Kong)

Bill has close to 15 years of experience in theme park management, operations, operations safety, project coordination and project management. He was one of the key Walt Disney Imagineering (WDI) personnel involved in project management, construction management and overall site coordination of Hong Kong Disneyland and Shanghai Disney Resort Project.

His experience working on the Disney projects, seeing through early planning to the opening, gave him the rare opportunity to gain industry insight on the design requirements and considerations that ensured Disney's success in their theme park projects.

Armed with international exposure and understanding of Chinese local design & safety codes, Bill has the ability to manage large teams from different backgrounds and the experience to deliver projects that matches global design standards.

With APES, he leads our efforts in analyzing each project and consulting on the operations design standards based on the vision and objectives set by the project owner.

Gilbert Yan

Standard Orangutan (Hong Kong)

As our source of knowledge for Operations Standards in APES, Gilbert is responsible for establishing operations standard and ensuring these are consistently implemented and monitored across the projects via a quality management system in all development phases of a resort.

Gilbert has 15 years of experience in resort development and was the key person in charge of supporting and monitoring the development progress for various resort projects, the most notable ones including the Wanda outdoor theme parks, indoor movie parks and water parks in Wuhan, Xishuang Banna, Nanchang, Changbaishan, Hefei, Nanning and Harbin.

In 10 years at Disney, he worked with the industry's best in enhancing resort-wide operations quality and was Hong Kong Disneyland Resort's representative to discuss globalized standardization of operating guidelines, establish and review company operations standards and policies, share and analyze operation incidents and audit findings with Disney headquarters and other global partners from Los Angeles, Orlando, Paris, Tokyo and Shanghai Disneyland Resorts.

Former Director of Operation Standard and Audit at Wanda Culture Group Themed Entertainment; Operation Safety and Audit Manager at Hong Kong Disneyland

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Kim SiuStory Bonobo

Kactus YuSolution Bonobo

Jean YueSpider Monkey

Wendi TeohGolden Monkey

Noble Franklin CokerChief Simian

Ron A. JamesCreative Gorilla

Benjamin TaiCollaboration Capuchin

Bill PangDevelopment Orangutan

Gilbert YanStandard Orangutan

Thought leadership

We believe that there is not one single best equation or solution for developing a "best" themed entertainment project. Given different consumer segments and market situations, different cultures and natural environments, different sources of investment and types of accessibility to supplementary resources, THE BEST solution comes in all different shapes and forms. However, there is only one key success factor that determines project excellence, and that is PEOPLE. The ones that design, plan and execute the vision. Our international team see educating the next generation in the industry as one of our most important responsibilities. Whether that means helping to develop people with our partners, or to raise the passion of people in our industry through our personal engagement, we are here for their future and yours.

A member of IAAPA

Founded in 1918, the International Association of Amusement Parks and Attractions (IAAPA) is the world's largest amusement industry trade association; The organization represents more than 5,300 facilities, suppliers, and individual members from more than 100 countries, including professionals from amusement parks, theme parks, family entertainment centers, museums, water parks, zoos and industry manufacturers.

A member of TEA

Founded in 1991, the Themed Entertainment Association (TEA) is an international non-profit association representing the world's leading creators, developers, designers and producers in themed entertainment. It encompasses 1,300 members from amusement parks, water parks, museums, zoos, casinos, retailers and resorts.

What we do?

We tailor-make solutions basing on each project's unique challenges and goals.

Operations Planning & Management

Creative Design & Development

Shows & Entertainment

Operational Design Standards

Operations Standards & Quality

IT Services and Solutions

Preliminary commercial and operational planning is a critical stage for developers of a new project. Market analysis, target group positioning and financial calculation are the main elements that determine product positioning, project scale and target investment. We are all able to provide you with unique insights in an integrated approach and strategy. For projects that have already been formed, we can help you improve your operations and differentiate you from today's highly competitive environment.