Promoting Your Content: Where to Share

How can you get more people to discover your brand and visit your website? Enter the exciting (and sometimes scary) world of social media. This guide to social media marketing will show you exactly which platform you should use based on your audience.

Creating valuable content is only half the content marketing battle. Now, you have to get people to it. One of the best tools to accomplish that goal? Social media.

But there’s a problem…

While it’s also one of the best, it's also one of the most confusing. With so many different options, which one should you use?

Social media marketing for dummies

Below, I’ll answer that question in a way both veterans and beginners can understand. Consider this guide “social media marketing for dummies.” I’ll cover the main platforms, what type of content you should share, and the type of audience that each one attracts.

Tell stories, especially inspirational ones, and especially your own. Who are you, and why should people care about you?

Focus on images or videos paired with 50 characters or less of text. Ask questions of your fans, and comment on their responses.

Use Facebook’s live video feature to get higher reach and engagement.

Twitter

Twitter’s audience skews younger and more urban than other social media outlets. That doesn’t mean that only millennials use Twitter, but consult your buyer personas (option to link to earlier article) and think whether your prospective customers are likely to be on Twitter.

Use Twitter to personalize your brand or company with behind-the-scenes tidbits and share your point-of-view, but be careful to keep it professional.

Another great way to use it is to connect with other influencers and celebrities who you probably couldn’t reach otherwise.

Twitter lets you use images and videos, too, so take advantage of those if you plan to use this platform.

Finally, tweet often; as many as five times per day if you have enough original, high-quality content to merit that.

Pinterest

Are any of your prospective customers women, and especially moms? If you answered yes, then you need to be on Pinterest.

Pinterest is a fantasyland for gorgeous images of food, fashion, home renovation and decor ideas, and Pinterest users love to buy the products they discover.

A survey by Steelhouse showed that Pinterest users are 79% more likely to purchase something they spot on Pinterest than on Facebook.

If you’re going to use Pinterest, you have to post striking, nearly stunning, images.

Everything you share on Pinterest will have to link back to a source on your website, which is awesome for you because if you pin gorgeous images of your product, when people click they will be directed to a blog post or landing page on your website.

Think of your product like a collector’s item. Showcase it through beautiful photos on Pinterest, and watch the traffic roll in to your website.

Instagram

This visual platform lets you share artsy, beautiful photos and videos easily. It’s similar to Pinterest: the fashion, food, and home decor markets reign supreme on Instagram.

Use hashtags liberally, and share the most evocative, gorgeous photos that you have.

The audience is younger than Facebook or Pinterest, so if you’re going for millennials or the next generation of social media users, you need to be on Instagram.

Next steps for content marketing promotional strategies

I’ve covered four of the most popular platforms in this short guide to social media marketing for dummies, but websites like Social Media Examiner can guide you through the finer points of marketing on specific platforms.

If you’re feeling overwhelmed, focus on one platform to start. You’ll quickly see how much social media can help you reach prospective customers and draw them to your website.

Want to learn more about how to create valuable content and draw people to it? Download the complete guide by entering your information below.

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About the Author

As the founder of SSI DesignTM, Shawn developed BlabberJaxTM Content Marketing System
with one mission in mind: to make powerful marketing simple for small and mid-size businesses. With almost 10 years
of experience in internet marketing, software engineering, business analysis, graphic design, and entrepreneurship, Shawn knows
how to combine business opportunity with leading edge automation technology to help small businesses create a powerful web presence.
Learn more about BlabberJaxTM CMS or Shawn.