I’ve had several interesting conversation following the article on negotiating a better series A deal. Entrepreneurs write and ask for advice on a specific situation. Unfortunately, it’s really hard to give specific advice in these cases without a fair amount of additional information. There are too many variables and a lot depends on the goals of the entrepreneur.

I wish there was a standard questionnaire, like one of those pop psych personality tests, that entrepreneurs can fill out to get the background information out. However, I’m not interested in whether someone wants to be an entrepreneur (they are rarely talking to me if they are not entrepreneurs already). I’m more interested in what they consider a success, what type of company they want to build, the impact they want to create, etc.