This product design takes into account the use of the product and add a little "moda" (Italian for fashion). They use fun designs and bold colors.The bowls are made of ABS plastic that is food grade and BPA free. The material allows for a durable end product. The finish on our bowls is a beautiful glossy look. Some have compared the appearance to glass or porcelain. The base is a TPE plastic. The TPE is a soft plastic, similar to rubber, to aid in the non-skid feature. In addition, TPE is a plastic and is overmolded to the ABS for a solid bond, which makes our bowls dishwasher safe.The design elements also take on a unique look & feel that differentiates these bowls from traditional pet products in today's marketplace. The products are designed to integrate form and function, all at affordable pricing.