Your supplier is offering 50% off a product and you know if you bought a batch you could up-sell them to your existing customers with a good mark up. You run a sales report to see who has bought it before and you go to your customer database to

From the moment a potential customer contacts your business, the process of information gathering begins. The more up-to-date, accurate and complete the information, the more valuable it will be to your business.

Your reputation is only as good as the customer service you provide. Whatever experience your customers have with your business, you can be sure they will pass on their encounters, both good and bad, to a wider network of friends and family.