Dentyne Make Face Time

Cadbury is linking Dentyne gum with making “face time”, encouraging internet users to allocate time to be with friends, face to face. The advertising campaign, launched in 2008, includes a television commercial, a series of print advertisements, and an interactive site (makefacetime.dentyne.ca) which can only be accessed for three minutes at a time.

Power down. log off. Unplug. Have mercy on your thumbs. Browse the world wide something else. Send some not-so-instant-messages. Undo/hit cancel. Be together. Make face time.

Sound and music were designed and mixed by Steve Rosen at Howard Schwartz Recording, New York. Music is “Summer Day” by Coconut Records, an indie pop solo project from Los Angeles, California featuring actor Jason Schwartzman. Jason’s debut album, Nighttiming, was released on Young Baby Records in 2007. The album had musical contributions from members of Incubus, as well as guest appearances by Zooey Deschanel from the band She & Him, and actress Kirsten Dunst.

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