Direct Action Everywhere, the California-based animal rights activists who gave us last month’s “Chicken Lady” video showing the group confronting diners eating in a trendy California restaurant, have added a new tactic to their playbook: funerals for frozen chickens.

And they are holding these “funerals” in grocery stores, during business hours.

The group recently executed a protest in a Berkeley, California, grocery store and recorded the entire event for its YouTube channel. The video begins with a young man lifting a frozen chicken from the poultry section and carrying it to the store’s meat department.