The Oncologist

Published by AlphaMed Press, The Oncologist® is the premier independent oncology journal at the inter­section of research and clinical practice. Through The Oncologist 360, AlphaMed Press now introduces a dynamic medical ­adver­tising platform, delivering product ­information to physicians worldwide via exclusive mobile app and online platforms. The Oncologist App is the first peer-­reviewed journal app to present full-text and ­multimedia functionality, which includes a podcast ­platform featuring key thought leaders. The Oncologist online journal reaches over 250,000 visitors per month, providing complete ­access to current and archived ­content, and incorporating ­interactive ­digital ads that can be delivered by targeted geographic location and medical specialty.

With integrated rich media features, The Oncologist App dramatically enhanced the journal's clinical content. ­Users can download podcasts of journal articles and browse a library of content from congresses, symposia, and roundtables of oncology experts. By offering the best of The Oncologist on mobile devices, physicians can enjoy on-demand access to the most current, practice-changing clinical information.

The Oncologist App utilizes the latest mobile tech­nology to offer an industry-exclusive, interactive advertising platform, giving advertisers the ability to connect with audience like never before. This dynamic platform ­educates physicians on the complex ecosystem of oncology pharmaceutical companies, disease states, and brands. It enables users to navigate and interact with product-specific, multimedia content that includes efficacy, study design, safety, dosing, and MOD/MOA. It also allows marketers to deploy surveys, quizzes, games, and event registration.

What will be the game-changing trend over the next five years?

Application of new technologies in medical marketing will fuel a game-changing trend— creating an immersive user experience within communication and education proc­esses. With continued development of interactive multimedia mobile content, pharmaceutical company and agency marketers will be ­empowered to deliver compelling and ­engaging content in an integrated and ­dynamic fashion, while obtaining insightful analytics to support and improve marketing practices. Rapid growth of targeted engagement marketing will transform the way we communicate, educate, and innovate.