The IAB's Tech Lab recently issued draft guidance, called "Open Data 1.0," which provides proposed definitions for terms used in connection with reports used for online ad buys. IAB is accepting comments on the proposed terms until March 13, 2018.

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By the IAB taking on the centralization of a standard nomenclature, it gives the industry the ability to either standardize for certain names or to create pointers that says this means this and this means that