Our Work and Process

Whether you are beginning a custom website build, targeted direct mail, or social media marketing campaign, our team will work with you from concept to launch through our attorney website marketing process.

1 Client Consultation & Research

Your Innovative Attorney Marketing experience will begin with a comprehensive meeting that discusses your legal marketing goals and vision for your practice. We will work with you to define your goals so we can put together a custom package and quote that works toward your goals for your company.

2 Marketing Strategy Development

The next step involves researching your legal landscape after you choose the case types and jurisdiction you want to target. We will make suggestions based on your competition, past performance, and strategies that will work best with your legal environment and develop a comprehensive strategy to achieve your goals.

3 Build an Ethical Law Firm Brand

Your brand identity is essential to any form of marketing. We will work with you to create effective branding material – including a logo, color scheme, and typeface – that has meaning and supports your goals. Whether you’re approaching a direct mail campaign and expanding your digital footprint with a custom website, our team makes every effort to comply with ethical requirements, ABA Model Rules, in your area and ensure we meet more rigorous regulations in your area before we begin your campaign.

4 Legal Content Management

Innovative Attorney Marketing's team of legal writers will create unique, effective, and jargon-free content for your website, direct mail campaign, and any other form of your law firm marketing strategy. Within your specific digital marketing campaign, we’ll perform keyword research and search engine optimization specifically for your potential law firm clients and targeted practice areas.

5 Launch Your Campaign

Once all of these components come together, it is time to put together your campaign, whether direct mail, website, or ideally both to create the perfect campaign synergy. We will work with you to create an effective foundation for your legal website design and campaign and oversee the launch. Then the fun begins, we’ll begin to track and measure your campaign progress in order to gauge success and identify expandable opportunities to reach your goals.