Brief Explanation

Paytm is an e-wallet that is most widely accepted for day-to-day transactions and yet people don't use it. With launching the Paytm Sweet Change candy, we give them an incentive to download the app and also realize that they can simple use it to avoid the whole situation of getting change and the lack of it. Shopkeepers were asked to stock and give the Paytm Sweet Change candy instead of change and other candies. They gave them out as per the change they owed to each customer. The activity was carried out over a period of one month. The candy was placed at various customer touch points where day-to-day transactions take place.

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