UX Axioms (SummitUp 2013)

For an updated version of this talk see http://www.slideshare.net/eadahl/ux-axioms-26-principle-to-drive-better-product-design or http://www.uxaxioms.com/ In his talk Erik will unwind some of the confusion and ambiguity around User Experience theory and practice and bring us back to the point: making great products. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik wont espouse specific dogmas or processes, but will share hard-won lessons learned and observations from practicing UX in the real world for more than a decade. Understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with people