mission:susi

World record for mail deliverers! One weekend, 600 kilometres. One essential mail item.

A relay race right across Austria to fulfil a little girl's dream – a completely new dimension! The staff of the Austrian Post AG accepted the challenge to transport a crucial item from Vorarlberg to Vienna in a relay race lasting less than 48 hours.

Under the overall project management of EVENT SERVICE RS, the comprehensive preparation for this event included – apart from course, traffic and security planning – mobile performance diagnostics. In order to make this possible, doctors and sports scientists of the IMSB Austria individually prepared the 85 selected runners for their respective stages of the course. Along the track, four family parties for 3500 visitors not just offered an attractive fringe programme, but also provided 800 group runners with the opportunity to accompany the competitors on the last five kilometres of their leg.

Together with Armin Assinger and with the aid of mobile camera teams as well as a satellite transmission van, four presenters worked around the clock to cover the event, thereby producing the unbelievable number of 17 TV broadcasts for ORF (entry in the Guinness Book of Records for: “most private free TV production on a weekend”). A non-stop live stream, runner profiles and blog reports were available here: mission-susi.at (150.000 followers from 38 countries, 9.057hours 54 minutes and 13 seconds of streaming time, 3.641 simultaneous viewers during the peak period).

In the record time of 43 hours, 9 minutes and 57 seconds, the postwomen and -men conquered 4000 metres of altitude, ran 575 kilometres and secured another entry in the Guinness Book: “greatest distance run by a relay team.” With this unprecedented performance, Austrian Post once more demonstrated what its staff members have to achieve to guarantee fast and reliable delivery to its clients on a daily basis.