Speaking about the Valentine’s Day survey results, Ankur Warikoo, co-founder and CEO, nearbuy said “Our Valentine’s Day campaign is based on the survey insight that majority of people plan their Valentine’s Day spontaneously. Through these video series, we have used quirky characters to showcase large collection of plans available with nearbuy for all those who haven’t made any plans yet. People today are ready to spend and are yet not spend thrift when it comes to Valentine’s. They are online-savvy and are always on a look-out for great offers to make a difference. With our exciting and wide variety of F&B deals, and the findings of this survey, we are aiming to effectively tap the consumers this Valentine’s Day, and offer them some memorable experiences.”

Some of the survey's findings:

1) Contrary to popular belief, couples don't spend days planning exhaustive Valentine’s Day celebrations. In fact, 35% people people do not believe in planning in advance.

2) 40% Indians are willing to fork out an average of Rs.3,000 to buy their spouse a Valentine's Day gift. The survey reveals that majority of respondents (56%) prefer buying offers online to save, reinforcing the fact that Indians don’t want to go over-board with their Valentine’s Day plans. Just about 10% would go over the Rs.5000 bracket to impress their Valentine.

3) 47% people revealed that planning the day stresses them out the most, followed by recognition of their gift (25%), budget constraints (16%) and lastly the task of finding a date itself (13%).

4) A majority of survey takers believe in celebrating Valentine’s Day to impress and express interest (43%) in their loved one. A few, however, celebrate as it seems the right thing to do (21%).

Check out the infographic below:

Based on these insights, nearbuy has also rolled out humorous social media campaign. The video series showcase the plans made by the characters from various walks of life and highlight how nearbuy can help every consumer plan their Valentine’s Day.