Founded in 2001, Ambergreen has been a pioneer in search – both paid and earned – in the UK. Search and paid is not where the agency’s capabilities end, they also extend their wealth of knowledge into content and analytics. Ambergreen, led by founders Tino Nombro and Grant Whiteside, services clients including Hotel Chocolat, PwC, The Elder Scrolls and Turquoise Hotels.

Ambergreen will be able to enhance their client offering by joining forces with DAC, effectively targeting national brands that have a local footprint.

The cultural fit between Ambergreen and DAC cannot be understated. Tino and Grant care deeply about their staff, creating long-term career opportunities, delivering fantastic work, and ensuring a culture of curiosity and enjoyment that runs deep within the veins of the Scottish outfit.

Over the next nine months Ambergreen will slowly transition to DAC Edinburgh, but will continue for the moment as an independent operating unit within the DAC. Welcoming Ambergreen to the DAC family means it will be able to expand on its core services and innate digital media knowledge. The Edinburgh team will have access to sophisticated technologies that help brands reach consumers and build connections, by telling the right story to the right people at the right time.