“Morales spoke to CMO.com about the rise of the marketing creative as a force for business growth, how graffiti artists are like brand managers, and the one quality that even the best creative leaders can’t teach their teams.” — from CMO by Adobe

“You’ll be able to watch short videos and read news summaries directly from your notifications. (The videos […] will have subtitles […] and they’ll download in the background, so you won’t get a notification until they’re ready to watch.)” — from TechCrunch

“On Nov. 2, Lowe’s teased out Saturday’s effort via Facebook Live, getting more than 2,700 real-time onlookers. Since then, the recorded version of the video has garnered 1.4 million views.” — from AdWeek

“But the rise of new distribution and marketing channels, on-demand infrastructure and consumer tracking stands to dramatically reshape this funnel, collapsing it in on itself, opening up new battlegrounds for brand competition and ushering in significantly more consumer choice.” — from REDEF

“It’s the most recent example of what the Venice-based company is calling Snapchat Shows, a new offering distinct from Live Stories and Discover, the content formats that have powered 10 billion views per day on the app worldwide.” — from Variety

“AWS made it easy and cheap to start an online company; YouTube, launched a year earlier, made it cheap and easy to share video; Facebook, launched in 2004, made it possible to spread said video to millions of people.” — from Stratechery

“This [bottleneck of consumer attention] shifts the balance of power from determining what should be made to finding a way to convince people what to watch, listen to or read in a world of infinitely abundant content.” — from REDEF Media

“But an abundance of data, largely self-reported by internet platforms that are in direct competition with one another, presents a challenge of its own. Namely, what numbers are truly reliable?” — from The New York Times

“‘All of those things [we create] are sort of unnecessary in the sense that we could all survive without doing any of them,’ Eno says, ‘but in fact we don’t. We all engage with them.’” — from Open Culture

“Since introducing Discover in January 2015, Snapchat has become a web of highly edited video content—whether made by users, celebrities or media companies like Buzzfeed and CNN.” — from the New York Times