Lionsgate Tearing Through Social Media with #ChainsawThursdays

Lionsgate is set to celebrate #ChainsawThursdays every week by hosting exclusive online events and debuts, in honor of its upcoming horror mystery thriller ‘Texas Chainsaw 3D.’ To kick off #ChainsawThursdays, the distribution company will present an all-new social media widget, featuring the debut of an exclusive trailer of the remake on Facebook and Twitter. The widget allows fans to watch Leatherface terrorize his latest victims, see cast photos and see the latest ‘Texas Chainsaw’ tweets.

Every Thursday night, until the film is released on January 4, 2013, @LionsgateHorror will allow fans to spread the #ChainsawThursdays gospel. Twitter users who tweet with the #ChainsawThursdays hashtag will automatically be entered to win free tickets to see ‘Texas Chainsaw 3D’ at their local theater, with dozens of winners every Thursday night.

‘Texas Chainsaw 3D,’ which was written by Adam Adam Marcus, Debra Sullivan and Kirsten Elms, and directed by John Lussenbop, continues the legendary story of the homicidal Sawyer family, picking up where the original 1974 original film left off in Newt, Texas. The townspeople’s suspicions that the family were responsible for the disappearances of countless people proved true when a young woman escaped the sawyer house after the brutal murders of her four friends. The townspeople killed the family, or so they thought, when they burned the house down.

Decades later, a young woman, Heather Miller (played by Alexandra Daddario), learns that she inherited a Texas estate from a grandmother she never knew. She travels to the mansion with her friends, only to discover a horror that’s waiting for her in the cellars.