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Which European Country has the Largest Internet Audience?

comScore released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person.
The overview shows that the Russian internet audience continues to be Europe’s largest with more than 53.3 million unique visitors:

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LinkedIn surveyed more than 8000 professionals globally to find out the most common childhood career aspirations.

Most LinkedIn members in France and Austria wanted to pilot an airplane or a helicopter. People in Sweden wanted to become engineers opposed to Germany, where childhood dream job was being a scientist.

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Are you using retargeting for your campaigns? If yes, are you using it correctly? TopRank wrote nice summary of SES Chicago presentation from Christopher Hansen and Marty Weintraub.Retargeting Done Right:
1. Identify Your Best Content
The key to effective retargeting is finding what is already working in your marketing strategy.
2. Analyze Behavior
Similar to how retargeting works best on great content, it is also most effective when used on high quality, relevant traffic.

3. Look at Context
Specific customer demographics may be more likely to convert when consuming certain types of content. Make sure you are putting your retargeting money where it counts.
Retargeting Done Wrong:

1. Retargeting Bad Content
Content that isn’t working will not magically start converting through retargeting.
2. Being Creepy By Over-Retargeting
We’ve all been a victim of over-retargeting at some point. There is no hard and fast rule, but a good guideline is to set a limit of 5-7 impressions.

3. Not Effectively Regulating Your Retargeting Campaigns
Are you re-targeting customers who have already made a purchase? Or people who have filled out a complaint form? This is classic remarketing done wrong.

Posted by Martin Kovac | Posted in Social Media | Posted on 16-10-2012

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Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it.

A content marketing platform Compendium, armed with the data of over 200 companies’ social sharing statistics, showed on this this infographic, what they have learned about social sharing best practices with focus on B2B vs. B2C comparison.