Crackdown was awesome! And it had a Halo 3 multiplayer beta key included! So it did great business for Microsoft and developers Realtime, right? Nope. Not even close.

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"With Crackdown we sold about 1.5 million copies, but even at that we pretty much only managed to break even," says Dave Jones, boss of developers Realtime Worlds. "It was due to the amount of factors that were out of our control as the developer, influences such as GameStop's amazing used-game sales; we know 1.5 million new copies were sold, but it's likely there were 2.5, three million sold when you include used."