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Franklin is the senior pastor of Free Church. The church is Pentecostalist and affiliated with the Congregational Holiness Church. The church also has an internationally televised broadcast called "Kingdom Connection." Both of the church locations regularly have thousands of visitors.

Franklin is also the author of two books, both of which have made the New York Times Best Seller list: "Fasting" and "Right People, Right Place, Right Plan." The church also holds an annual student conference called the Forward Conference.