05 November 2014

Alliance millennial initiative wins Christian New Media Award

The Christian New Media Conference has named threadsthe Multi-Author Blog of the Year.

The initiative, launched by the Evangelical Alliance to address the decline of church attendance by those in their 20s and 30s, was awarded the prestigious title by judges at a ceremony on Saturday.

The blog tackles issues that concern millennial Christians and has accepted articles by hundreds of contributors in the two years since it launched.

Up against strong contenders, such as Milk Water and Honey and the Jubilee+ blog, the team behind threads were excited to win the trophy and prize: an Amazon Kindle Fire HD.

threads is a "collective of Christians from all walks of life, who are living, working and trying to carve out their identity in their worlds".

Head of media and communications for the Alliance, Chine Mbubaegbu, said: "Since we launched, I've been stunned to see how God has used threads to bring together a group of people passionate about working out faith and life together.

"Hair removal. Knitting. Fasting, ISIS and charity ice buckets. These are just some of the incredible range of topics that threads has covered so far. Topics that are real, not taboo, and are the issues that younger people are discussing in their everyday lives."

If you would like to support the vital work threads does in reaching this generation who are at risk of leaving the Church, please visit www.eauk.org/supportthreads.