Tag Archives: brand

This year is quickly drawing to a close and you may be considering a facelift or update to your law firm’s visual brand elements to kick off 2018. Perhaps one of the most visible components of your printed materials is … Read More →

Search Engine Marketing Professionals of Portland (SEMpdx) is a local community of digital marketing professionals whose mission is to “build national credibility for Portland as a hub for the search engine marketing industry.” At Upsource, we take great pride in … Read More →

Social Media Platforms Are Also Search Engines Gone are the days when people solely used Google, Yahoo and, more recently, Bing for initiating an online search. With Facebook incorporating trending news relevant to individual users, along with Twitter and Instagram … Read More →

Branding is an expression of freedom. It’s an opportunity to share your vision and show people who you are. In many ways, it’s an exploration of how to elevate your work beyond a job or service, not only for potential clients, but … Read More →

Some aspects of stage one, Earned Media* (Link to Prior Article), are beyond our control. Here we are, seated in the rocket headed for Internet Marketing success, and all we can do is hold on. Once we have lift off, … Read More →