What makes the post particularly compelling is that Ian doesn’t try to provide a simple answer to a really complex question, rather he just lists (and elaborates a little) on the skills a digital planner should possess.

I think his approach is really useful for helping traditional planners think about how they might expand their knowledge base and develop a route map towards becoming more digital.

By the way Ian’s a creative planner (and by the way creatives, you should expect to hear a lot more about these) at Poke – who has just won FWA‘s site of month award for their excellent Orange Unlimited microsite.

We’re launching our first creative DigiTELL event on the 5th December 2007. Open to all Rapp Collins staff (but with a focus on creative), the event aims to provide a glimpse into the future of digital marketing. The two guest speakers are from a couple of the industry’s leading innovators, YDreams and Contagious magazine.

If you’re a WWAV Rapp Collins employee the event’s taking place in Westminster 1&2 from 11am-1pm. Hopefully see you there.

Back in June we wrote about a clever idea that applied the wisdom of crowds idea to a football club. To recap, the idea is that thousands of football fans band together and buy a football club, each person is part owner of the club. Using the internet each person will be able to vote for team selection, formation, substitutions and discuss tactics and player transfers.

The update is that MyFootballClub has actually bought a conference team – Ebbsfleet United. It’s going to be fascinating to see how the idea actually works in practice.

If, as many commentators now are suggesting, the ‘age of communication’ is rapdily being replaced by the ‘age of experience’, then it’s important we all understand exactly what we mean by experience. Peter Meholz of experience design agency Adaptive Path has recently posted a really useful presentation on this subject.

You can view and listen to “The Experience Is The Product” on slideshare. The presentation is quite long, but is definitely worth enjoying in full (especially if you’re a planner). Peter explains why experience is everything, the branding, the marketing, and how often our approaches to design screw this up.

Seth Goddin is a world-respected marketing guru. The many times published author recently gave an interview to TalentZoo in which he reviews some of the challenges and opportunities faced by modern CMOs.

The entire interview is packed with amazing insights. It’s well worth a listen, especially for his deconstruction of the current ad agency model and why it’s tough for that model to serve the current needs of clients. Ie stop selling ads and start helping business to create new products and services.

Is nothing sacred. Very amusing, amazingly well-crafted video remix of the shoot-out scene from classic western High Noon. Think lasers, deflector shields, transportation, etc. Somebody has shown this a lot of love.

Why yes, that is a guy playing a flamethrowing guitar atop a race car. This trailer for the Mad Max reboot looks to be even crazier than the previous three. With spiked-out cars and creepy villains galore, the clip finally addresses the question of just how many explosions can fit into a two-and-a-half minute video. (The answer: not enough.) Mad Max: Fury Ro […]

A passenger or crewmember on board the doomed Germanwings Flight 9525 reportedly recorded a cellphone video in the final seconds before the crash. German and French media are reporting that investigators found the footage, which was unscathed, at the crash site. German newspaper Bild and French magazine Paris Match describe the video as "chaotic." […]

Less than 24 hours after securing one of the coolest gigs on TV, Trevor Noah — Jon Stewart's Daily Show successor — found himself in hot water over some jokes he made on Twitter years ago Because Internet See also: 10 Trevor Noah standup clips that prove he deserves the 'Daily Show' gig The content of six jokes made between 2009 and 2014 has b […]

Flickr has long had ways to let others use and tweak your photos, but if you want to give up your copyright altogether? You can now do just that. In the wake of Elon Musk releasing SpaceX's photos to public domain, Flickr has added options for public...

GoPro doesn't make square, cube-like cameras, but if it did, the picture (after the break) is probably what they'd look like. The image comes from a patent granted to GoPro today. The protection covers a "Camera housing for a square-profile camera," ...

Sid Meier scares the crap out of me. I'm deeply familiar with the famed strategy game creator's resume -- from the history-spanning Civilization series to the high seas simulations in Sid Meier's Pirates! -- but I've only ever played one of his games...