I was wondering to myself, imagine if they had the time and liberty to make every issue an art issue, a mix of the contentious and the absurd, but always something that gets you thinking or talking. It would be one of the best magazines out there.

It sounds like a very good idea but for me it would be even better if every issue would be the Art & Commerce issue combining extravagant fashion editorials with an unexpected element of art and irony. Now that would be a magazine I'd pay serious money to subscribe to.

I'm quite intrigued with this new direction that W is taking. And it appears to me that Meisel was brought on to tap into the more eclectic side of his work and to add a touch of whimsy to this magazine. So far, I'm enjoying the ride!