William
H. McGaughey (This biography
was prepared for a 1969 trade mission to Sweden, representing the
NAM.)

William
H. McGaughey, Senior Vice President in charge of Public Relations for
the National Association of Manufacturers, came to the NAM on December
1, 1963, from American Motors Corporation where he was Vice President
in charge of Communications.

Mr.
McGaughey’s professional career
covers more than a quarter century in the industrial communications
field. He joined American Motors in 1952 as
assistant to George Romney. Two years later he was named director of communications,
and in 1956 was elected vice president.

A
graduate of DePaw University, Mr. McGaughey spent four years in newspaper
work in Indianapolis and on the
Wall Street Journal in New York. He began
his public relations career with the headquarters staff of the Western
Electric Company.

Mr.
McGaughey launched American Motors’ initial
management development, college recruitment and personnel training
programs. He also assisted the president
in pioneering new communications mechanisms to improve relationships
with employees, automobile dealers, stockholders and consumers. As coordinator
of corporate
advertising and exhibits, he was responsible for the company’s
Disneyland Park display and the 1959 American National Exhibition display
in the U.SS.R.

Mr.
McGaughey is the author of a pictorial history of the automobile
industry, and of articles in national publications. He was president
of the Detroit
Chapter of the Public Relations Society of America and a national director
of PRSA.

He
is a member of the University Club, New York City, and the National Press
Club, Washington D.C. He is married and has three
sons and a
daughter.

(Additional
items: Dad was general chairman of the 1956 National Automobile Show
in New York City, after persuading the chairman
of
General Motors
to join the other auto companies in an industry-wide show in replacement
of
its own “Motorama”.
He also arranged for American Motors to buy the Times building in
Times Square, New York, (which has the sign with the dropping ball
on New Year’s Eve)
for a modest price but the post-Romney board did not approve the
plan. He was also chairman of the Oakland Citizens League in Michigan
and later president
of New York City Public Relations Society of America. His title at American Motors was Vice President in Charge of Communications.

Education:
De Pauw University (Greencastle, Indiana) Bachelor of Arts; Columbia
University School of Journalism, Journalism
degree; Additional
work done at
Yale University, the extension services of the University of Michigan

Member:
Newswomen’s Club of New York, Inc. Also have privileges of National
Press Club in Washington, D.C., of which my husband is a member.

Work
Experience: Associated Press (New York - four years), a daily newspaper
(Tarrytown, N.Y. Daily News and a weekly newspaper (Scarsdale, N.Y.
Inquirer) assorted magazine and other publications - both features and
news stories,
including Detroit Free Press, Toronto (Canada) Sunday Star, Milford,
Pa. Dispatch (now called Pike County Dispatch), DePauw University Alumni
magazine.
I have
also written many Letters to the Editor which have appeared in everything
from the New York Times to the Pike County Dispatch.

Life
experience: 25 years in Detroit, Michigan, and its suburbs, where my
husband was
with the automobile industry until 1963, when he left
to join
the National
Association of Manufacturers in New York. When the NAM moved its
national officers to Washington slightly less than three years ago we
moved
here. (He is Senior
Vice President - will retire in March, 1977 when we hope to have
full time to devote to travel and writing.) He was a Vice President of
American
Motors
Corporation, responsible for public relations - among other things
- before joining NAM. 10 years in New York City. Slightly under three
years
in Washington,
D.C. My husband began his journalistic career on newspapers in Indianapolis,
Indiana, went to New York to be on the Wall Street Journal.

Special
interests:

1.
International Affairs. While in Detroit I was a member of the board of
the International Institute, among others.
I am
currently
a member of the American Council for Nationalities Service in
which capacity I have chaired two national conventions and was also chairman
of the
most active
committee for several years. We have had foreign students from
many countries in our home - one for a school year, three for portions
of a summer each.
Our third son roomed with a Kikuyu - in high school. All four
of
our children have
either been exchange students or have studied in foreign universities.

2.
Cultural and educational activities. These include serving as chairman
of
the Citizens
Advisory Committee for the Bloomfield Hills, Michigan, school
system, as a member of the board of two opera committees and one ballet
company.

3.
Young
people and their interests and problems. We have three sons
and one daughter. They attended: Yale, Harvard, the University of California
- Berkeley,
Stanford University.

Travel:

Africa.
My husband and I attended the first All-Africa Public Relations Conference
held last June in Nairobi. The attached
informal report
on that was written
for the 19 who were in our group, but was sent to the
others, including Carl Reindorf, Margaret Kenyatta - Mayor of Nairobi,
and various
officers of the
International Public Relations Association, which sponsored
the conference.)
Europe. My husband was sent by the automobile industry
in the early 50s to talk with and interview Mr. Winston
Churchill
and I sent
with him,
subsequently writing a number of articles for publication.
We have also traveled in
France,
Italy, Switzerland and Germany, though not extensively.

Scandinavia.
We had an extensive trip through Norway, parts of Sweden and Denmark, also
Helsinki, Finland,
in 1968.

The
U.S.S.R. My husband was the American Motors Corporation executive assigned
to attend the American Exhibition
in Sokolniki Park,
Moscow, in 1959. We
were both present at the famous “Kitchen Debate” -
because our American Motors car was in the driveway
in front of the American home, where the debate
occurred. We managed, prior to the opening of the
exhibition, on July 4, to see a good deal of the
Soviet areas -
Leningrad, of course, Kiev, Samarkand,
Alma Ata, Tashkent. We “touched down” brief
during our Scandinavian trip, at Leningrad again
in 1968.

Middle
East. Our third son was a student at the American
University in Beirut in 1966 0 our treason for
a trip to that part of
the world. We
also saw a
good deal of Israel, Jordan, Egypt (both Cairo
and Alexandria, as well as the Valley
of the Kings), and had one day in Damascus.

Central
America. We had one month in Panama way back in 1948, but I do no tknow
as much about South
America
as we could
wish.

Orient.
I have not been to the Orient - but my husband has had three trips there,
largely in
Japan and once
in Korea.
We have
many Japanese
friends,
including a few important officials in the
business world in Japan.

Skills:
I can do both news and feature writing. I have edited may pieces of writing
by others.
I was
responsible
for selecting
photographs
for
amy stories
at the Associated Press and, for a time,
was an amateur photographer myself. I can write
headlines. I can
also do layouts - a
skill I learned while
I worked on the weekly newspaper in Scarsdale,
New York, as well as my work
for a time
as woman’s editor of the Associated
Press Feature Service. I am accustomed to
social and business activities
with all sorts of people - especially business
executives and their wives, some diplomats.
I have been invited to join a White House
briefing group which meets
four times each year at the White House -
as the guest of the wife of a top government
officials. I have attended many hearings
of both House and Senate
committees, know many officials, am especially
good at interviews, since I am interested
in all sorts of people.

(Additional
items: Mother was president of the DePauw chapter of her sorority,
Kappa Alpha
Theta,
in 1931-32.
Kappa Alpha
Theta is the first
college sorority
in the United States. It was founded
at DePauw in 1870. She was also selected to
give the
50th anniversary
address at
DePauw commencement
exercises in
1982. Presidential confidant Vernon Jordan
gave the 25th anniversary address in
the same year. The family homestead at 309
E. Seminary Street in Greencastle, Indiana,
borders the
college campus.
The house
was
sold to a fraternity.
At the Associated
Press in New York in the late 1930s,
she had her own bylined column. She later wrote a column, "Beyond the
Beltway", for the Pike County Dispatch.)

Application
to John Simon Guggenheim Memorial Foundation

Name:
Joanna (Mrs. William H.) McGaughey

Address:
540 N Street Southwest, Washington, D.C. 20024

Present
Position: none

Field
of scholarship or art: writing.

Title
of project: “The Making of
a Schizophrenic”

State:
Here in Washington and also at 100 Sawkill
Avenue, Milford, PA 18337, where
we have a
house.