Resumen (otros idiomas)

The objective of this research is to analyze the construction of the discourse of sustainability in a multinational electricity sector from the speech of people directly related to the preparation of Sustainability Reports. Sociological Discourse Analysis (SDA), the methodological approach used and systematized in this study, is linked to the Spanish Tradition of Qualitative Social Research. As a method, revealed the discourse of sustainability in the company considering the social aspect and concrete communicative spaces that formed and elaborated the discourse of the actors as signifying practices. The analysis of discursive styles, discursive positions, settings and narrative spaces semantic search were performed in the construction of the discourse of sustainability. The company presents itself through a discourse aligned with economic goals, considering also other dimensions of sustainability - environmental, social and manifesting its environmental and social responsibility.