Prudence along with justice, temperance and courage, is a cardinal virtue. Unfortunately as contemporary Western culture has become more secularized it has formed generations of men and women who are deaf to the music of human virtue. Many of us embrace a vision of human life that counsel spontaneity not habit as the mark of a life well and fully lived. And since any discussion of virtue necessarily brings with it a discussion of tradition such a conversation is an affront to the atomistic individualism that is at the center of contemporary culture.

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And as I read [Hero’s Journey] something unexpected and wonderful happened—I began to see myself in a new light. (more…)

The book, co-authored by Jeff Sandefer and Rev. Robert Sirico, has been called a “the modern ‘how-to’ for entrepreneurs working on accomplishing big things” by Andreas Widmer, and is a terrific book not only for adults but for young people.

The Kindle edition will only be free on Amazon until the end of this weekend, so get your copy soon.

Sandefer, a lifelong entrepreneur, now uses his business acumen in teaching both business students and children. One of his adult students shared this about him:

Jeff has this insatiable thirst to build principled entrepreneurs and business leaders that I have never seen in anyone before. His passion to serve the community as well as the classroom is both contagious and inspiring. . . . As a student and alumni, I had my fair share of bumps, scrapes and humbling moments in class, but nothing has prepared me more than Acton and what Jeff instilled in us. The very tools I used in Jeff’s class is [sic] what I am using on a day-to-day basis as a leader and partner in a quickly growing international company.

The award, which comes with a $100,000 prize, requires a professor to be nominated by students. The long list of top nominees is shortened by a judging panel, and the four short-listed professors will engage in a live “teach-off” in March 2013.

Sandefer’s book, published by the Acton Institute, is available for free Kindle download until December 23, 2013, 3 a.m. EST.