“We know that ending the cycle of poverty is a very complicated issue and we know that there are many great organizations and individuals who are tackling these tough issues,” says BMO Harris Bank Executive Vice President Brad Chaplin.

Although Driver has now retired from the NFL, he never plans to turn his back on Wisconsin.

“I keep telling them that I`m not going anywhere regardless of me being retired I`ll still be the face of Wisconsin,” says Driver.

A total of 8 awards will be given to state-wide and national winners annually. The first awards ceremony will take place in the spring 2014.