Certified Humane Chicken Arrives in Hong Kong Supermarkets

Humane Farm Animal Care (HFAC), the leading international nonprofit certification program improving the lives of millions of farm animals in food production, announced that Korin Agropecuária, the largest organic chicken producer in Brazil and the first Brazilian company to attain Certified Humane certification in 2009, will export Earth and Barrow frozen chicken pieces with the Certified Humane label to more than 80 PARKnSHOP supermarkets operating in Hong Kong initially and Singapore/Macau afterwards.

“Hong Kong is a very demanding market, with a high interest in changing food trends,” says Luiz Demattê, Industrial Director for Korin Agropecuária, “Animal welfare certification is a strong selling point for our expanding market. It wasn’t so a few years ago, so we are pleased to be playing a role in bringing this concept to more countries. Our goal is to educate consumers about the Certified Humane® label and the importance of raising food animals humanely.”

HFAC’s Certified Humane label assures consumers that the meat, poultry, egg, or dairy products they purchase have been produced by farms according to HFAC’s precise Animal Care Standards. Farm animals in the Certified Humane Raised and Handled program must be fed nutritious diets without antibiotics, hormones, and animal by-products. They must also receive proper shelter, resting areas and space sufficient to support natural behaviors, like flapping their wings.

A scientific committee of 40 farm animal welfare scientists and veterinarians from around the world developed HFAC’s Animal Care Standards to ensure the most humane care of farm animals possible.

“Consumers are finally becoming more aware of how their food is raised and are demanding more humanely-raised food,” says Adele Douglass, Executive Director for HFAC. “Farm animals don’t have to be mistreated or confined in ways that cause suffering. We’re thrilled at this global awakening and that Hong Kong and Singapore will be the next markets to receive Certified Humane products.”

Since 2003, more than 514 million farm animals have been raised Certified Humane in the U.S., Canada, Brazil, Peru and Chile. Consumers can download the Certified Humane app in English, French, Spanish and Portuguese to find stores near them that sell Certified Humane products. For more information on HFAC and the Certified Humane® label, visit www.certifiedhumane.org.