Getting your business listed on Yelp is critical to its success. It's free and very easy to. All you need to do is go to the Yelp for Business Owners page and claim your business. From there, Yelp will ask you to fill out all of the essential information about your business such as hours of operation, address, website, and a short paragraph about the services or products your business offers. You'll even have the opportunity to add your own pictures.

Don't let anyone try to tell you that you need to pay to have your business listed on Yelp; it's simply not true. Yelp never charges for a basic listing. However, Yelp does charge for extra services. With a paid advertising package, you will have the ability to control the order of each image in the carousel, you will get a professional videographer to film a featured video about your business, and advertising on competitor's pages. For more tips and tricks for Yelp SEO, see our YouTube video on the Yelp loophole to rank #1 on Google.

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I am the Director of Digital Marketing at one of the world’s largest financial institutions. I teach Digital Marketing courses to small businesses on behalf of the NYC government and General Assembly in NYC. I am a graduate of Pratt Institute in Brooklyn with a Bachelors degree in Communications Design. I have a Masters degree in Management and Technology from New York University. In my spare time, I organize volunteer glass cleanups in NYC parks and I make jewelry out of the broken glass that I and the volunteers collect. I sell the designs at an artisan market in Brooklyn.

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