Create and optimize strategies with a quantifiable return on investment. Empower
your organization to make appropriate risk-reward decisions to improve the overall
health of your portfolio and maximize key business objectives.

Take Precise Consumer-level Actions

Our optimization products identify the ideal offer at the individual customer level,
including, determining the best product, price, promotion, and contact channel while
balancing business objectives such as budget, response rates and customer profitability.

Increase customer satisfaction and adoption by offering relevant products based
on customer contact and lifestyle preferences while balancing organizational priorities

Gain More Control and Insight

Experian optimization uses patented mathematical technology to help you identify
the best marketing strategies and optimal credit line and rate assignments based on
an individual customer’s risk score and potential value, as well as your overall
portfolio goals and objectives.

Our proprietary mathematical algorithm provides a constraint-based approach to
factor in real-world limitations and all possible decisions that help organizations
identify the ideal solution given your distinct goals and constraints.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Informations Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.