Both TheVille and Bingo games have been performing poorly this month. According to AppData, TheVille is down from 26.2 million monthly active users to 17.5 million and Zynga Bingo is down from 5.8 million to 5.4 million. In turn, the share price took a dive after the company reduced earning and revenue projects for the coming year. CEO Mark Pincus said there would be “targeted cost reductions.”

Do you think it was smart or sketchy of Zynga to do this in the shadow of the Apple event? Tweet me.