KFC Scores Big with Gameday Bucket – Just in Time for Playoff Season09:12 EST Thursday, January 03, 2013
LOUISVILLE, Ky. (Business Wire) -- There's watching the game and then there's “couchgating,” the act of
enjoying a big time sporting event from the comfort of your couch. KFC,
Official Sponsor of Couchgating™, understands that the latter hinges on
a few key factors – a comfy sofa, a group of friends, and most
importantly, the right game-day food. With that in mind, KFC is
introducing the Gameday Bucket: 8 pieces of chicken, 8 Hot Wings® and 10
Original Recipe® Bites, sure to be the MVP of any game watching party.
KFC registers trademark to be the Official Sponsor of Couchgating(TM) to launch the Gameday Bucket. Visit www.facebook.com/KFC for more. (Photo: Business Wire)
“When having people over to watch the big game, we know that people only
get one shot at impressing their friends and family,” said Jason Marker,
Chief Marketing Officer for KFC US. “That's why KFC is coming to the
rescue with the Gameday Bucket. It's food worthy of the game!”
Score big with friends and family by serving up the Gameday Bucket,
which is available for a limited time at participating KFC restaurants
for $19.99 plus tax. Sports fans also have the option to enjoy the
Gameday Box, which includes one piece of chicken, a choice of three Hot
Wings or six Original Recipe Bites, one individual side and a medium
drink for the winning price of $4.99 plus tax. Visit www.KFC.com
for more information.
Couchgating 101
According to ThePostGame.com, over 50 million consumers are watching at
home instead of going to games. As the Official Sponsor of Couchgating,
KFC will coach these game watchers on how to become the ultimate
“couchgaters” through a dedicated section on its Facebook page (www.facebook.com/KFC)
and a partnership with ThePostGame.com, the official digital magazine
for Yahoo! Sports, to create custom content.
Features of the Facebook section include:
Rules of Couchgating such as, “If a fellow couchgater falls
asleep, all defacement must be drawn in washable marker.”
Couchgating Legends such as, Stan “Legs” Laramie, who perfected
the technique of getting food from table to mouth – hands-free!
Couchgating Tips such as, “Shouting at the television usually
makes your team do better.”
Armchair quarterbacks and power forwards are encouraged to join the
conversation through the hashtag #couchgating. The best Tweets or
Facebook posts will be featured in the “Excellence in Couchgating”
section. KFC will award “couchgating” gear such as t-shirts, foam
fingers and KFC® gift checks weekly, and two lucky winners will win the
ultimate makeover that will turn a living room into “couchgating
central,” including a couch and loveseat, HDTV, recliner, tables,
mini-fridge, KFC Gameday Buckets and more! For complete details on the
contest and to read the Official Rules visit www.KFC.com/promotions/rules.asp.
Recognizing that a proper “couchgating” configuration – in combination
with the Gameday Bucket – is a key factor in the success of a
“couchgate,” KFC kicked off the season with surprise deliveries to
students at three universities. By responding to unbranded, classified
ads, a student at Xavier University and a student at Indiana University
each received a brand new couch and KFC Chicken Checks from KFC. In
addition, in answer to a response to the ad from a member of the Delta
Tau Delta Fraternity at the University of Kentucky, KFC rewarded the
house with a complete overhaul of their TV room.
Consumers can visit www.facebook.com/KFC
or follow @KFC_Colonel on Twitter (www.twitter.com/KFC_Colonel).
A Winning Partnership
To reach “couchgaters” nationwide, KFC has teamed up with
ThePostGame.com for a “Masters of Couchgating” video and editorial
program. The custom content, which will launch on January 7, will
provide a first look at some of the best tips for pulling off the
perfect “couchgate.”
“ThePostGame has established itself as the industry experts on the
intersection of sports and lifestyle for fans of all ages and
appetites,” says Eric Herd, Vice President of Sales & Business
Development of ThePostGame.com. “It was only natural that we team up
with KFC to school people on the finer points of ‘couchgating.'”
Produced by ThePostGame Productions in association with Executive
Producer Alicia Zubikowski, the “Masters of Couchgating” video series
features one-on-one interviews with athletes and celebrities about their
“couchgating” experiences. Editorial will also feature
“couchgate”-themed articles such as “The Dos and Don'ts of Couchgating”
and “The Ultimate Celebrity Mancaves.”
For more information and to view all the action, visit www.facebook.com/KFC
and www.ThePostGame.com.
KFC Couchgating 101 Living Room Makeover Contest
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A
PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. THIS CONTEST IS
INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S.
LAW. BEGINS 8:00:00AM EDT ON 12/31/12; ENDS AT 11:59:59PM EDT ON 2/3/13.
SUBJECT TO OFFICIAL RULES, AVAILABLE AT WWW.KFC.COM/PROMOTIONS/RULES.ASP.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain specializing in Original Recipe®, Extra
Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Strips with
home-style sides, Hot Wings, and freshly made chicken sandwiches. There
are more than 17,000 KFC outlets in more than 115 countries and
territories around the world. Each week, more than 13 million people
visit a KFC restaurant in the United States. KFC Corporation is a
subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more
information, visit www.kfc.com.
Follow KFC on Facebook (www.facebook.com/KFC)
and Twitter (www.twitter.com/kfc_colonel).
About ThePostGame.com
"ThePostGame, owned and operated by Sports Media Ventures, is the
fastest-growing sports site in the United States. In just its first
year, the site won two prestigious Associated Press Sports Editors
(APSE) awards. The industry's first daily, digital sports magazine
covers the compelling people, trends, personalities and lifestyle of
sports. ThePostGame has partnered with Yahoo! and is the official
magazine of Yahoo! Sports." For more information, visit www.ThePostGame.com.
Follow ThePostGame on Facebook (www.facebook.com/ThePostGame)
and Twitter (http://www.twitter.com/Post_Game).
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130103005658/en/Contacts for KFC:Rick Maynard, 502-874-8100Rick.Maynard@kfc.comorMelanie
Buford, 212-805-8052Melanie.Buford@emanatepr.comorVictor
Chi, 310-773-7054Victor.Chi@sportsfanlive.com

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