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90% of the studies conducted by SOCIS (market research company from Russia, english.socismr.com) for international clients are limited to Moscow. This is especially true for qualitative methods. We are upset about this:

- Firstly, Russia is not Moscow (just as New York is not the USA). Consumer behaviour in regions differs a lot from the behaviour of metropolitans.
- Secondly, large work load for Moscow and high prices of the capital make us constantly increase even without that very high fieldwork cost.
Therefore as a part of the concept “Russia spreads out before you” we launch a new program for our clients – “Days Of Regions”. During a specific period of time we’ll offer special prices for carrying out studies (CLT, CATI, FGs) in a specific city.

First city in our program is Voronezh (from 12th April to 31st May). It is a large city situated in the Western part of Russia and founded in 1586. It is located 300 miles from Moscow to the southwest and can be easily reached from Moscow by an overnight train or an hour flight.

Our Facilities in Voronezh
The focus room is equipped with professional video and audio translation and digital recording facilities. You can watch the real-time discussion through the one-way observation mirror and on the TV-screen through video link from a spacious clients viewing room sitting on a cosy sofa and drinking a refreshing cup of tea. The focus room is also equipped with all the necessary facilities for showing commercials (TV set and DVD player), a flipchart, adhesive notes, colored marking pens, and other materials for capturing the comments of participants and making those comments visible to the entire group. Both the focus and viewing rooms are air conditioned.

Extended Services
We have an opportunity to conduct simultaneous focus groups in two separate focus rooms in the office. Clients’ and respondents’ refreshments are included in the focus room hire charge. What is more, we offer clients dishes of Italian and Japanese cuisine.

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