Bill O’Brien, VP Operations -Troon

On this week’s episode we are joined by Bill O’Brien, VP of Operations at Troon. We discuss observations on membership growth and learn why retention is as important as new sales. We’ll also get Bill’s ideas on creating a culture of sales within the organization. You’ll also learn how to avoid potential pitfalls and why leaders desperately need to get out of the office.

Norm Spitzig also joins the mix for another edition of Master Class, presented by Master Club Advisors. Norm and Gabe discuss the differences between generations and their exciting new education program, Wildly Successful Membership, for the club industry.

In addition, you’ll hear about the Club Leadership Summit’s silent auction benefiting Sport Changes Lives. Get details on some of the items up for bid and learn how you can participate.