Beijing 2022 commence search for second tier sponsors

By Andrea Huang10 Aug 2018

The Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games officially started to look for second tier sponsors yesterday (August 9) with the following sectors to be considered first: suits, beer, logistics, staple food/cooking oil products, agricultural by-products and culture/events/services.

The second tier, Official Sponsors, will sponsor both the Beijing 2022 Olympic Winter Games and the Beijing 2022 Paralympic Winter Games at the same time and receive sponsorship rights and benefits for the two events.

There is no public information yet as to the required or expected investment levels. Beijing 2022 will evaluate brands using several factors, including enterprise qualification, sponsorship investment levels, products and the ability to provide quality services and marketing and promotional abilities.

Beijing 2022 will specifically take measures to protect official sponsors from being harmed by ambush marketing, will acknowledge and thank official sponsors for their contributions through announcements and promoting official sponsors to the public, and will support sponsors in their Olympic and Paralympic marketing.

The search for the second tier of official sponsors is expected to be finished by the end of June 2019. At some point in this process, some other sectors under consideration will be announced, depending on negotiations and signings from the first sectors.

There are four tiers of sponsors for Beijing 2022. The search and selection for the third and the fourth tiers are planned to commence in the middle of 2019.

Up to now, Beijing 2022 has signed eight first tier sponsors, the Official Partners: Bank of China, Air China, Yili, Anta, China Unicom, Shougang Group, CNPC and Sinopec.