Under Armour fell short of its earning projections for the fourth quarter and announced its 2017 revenue would be lower than expected and its CFO was stepping down, which sent its stock tumbling on Tuesday.

Auburn athletic director Jay Jacobs has an optimistic outlook about the stock, which he said the program cannot sell for the life of the deal.

"It's the market," Jacobs said. "I believe we had record highs in the Dow the last month. We'll see what happens because that's nothing that we're counting on this year.

"It's a 10-year deal so I'm not real concerned about it. We're not using it for our budgeting. It was just a great way for Under Armour to step up and do more for us and we appreciate it. So we look forward to the day that we cash in because even though it's half (of what it was worth), it's more than we had."