Search engine optimization is a very important and simple concept... yet most companies I know of don't take advantage of it. Often, they think it requires the help of a specialist to do it (which is true if you are trying to rank for a really competitive keyword), or that it requires an enormous amount of time and effort.

However, for most businesses out there (especially local businesses), a little bit of search engine optimization can make a big difference in the number of qualified visitors their site gets.

In this tutorial, we'll show you how to choose the right keywords for your website.