Hillsboro, OR – Maxima’s on the move! Literally! Maxima has changed its name from Maxima American to Maxima U.S.A. and has moved its distribution from Irvine, California to Hillsboro, Oregon under new U.S. owner, Tim Schoonover. Schoonover, a longtime industry veteran started his career selling fly tying materials in the early 80’s, followed by a two and a half decade stint as Maxima’s product representative in the northwest. Tim’s an avid sports angler and outdoorsman having fished and traveled around the world.

Schoonover commented, “We’re building on the groundwork and strides Maxima has already made in the United States. Maxima is exceptional line and we’re working hard to expand into a number of targeted markets. We’ve signed an agreement with B.A.S.S. Pro Ish Monroe who’s using our new Braid 8 and fluorocarbon along with other Maxima lines. That should accelerate our rise in bass fishing markets nationally. Ish’s season is off to a great start which enhances Maxima’s visibility.”

July 9, 2013
Media Kit: Maxima Leader Wheels & Coils

Maxima Leader Wheels and Coils provide the ultimate convenience for anglers of every type and experience. Handy size spools fit easily in pockets or tackle boxes. Fit 5 different line types in the same space as a single large spool. Available in all the most popular Maxima line types. Merchandise leader wheels prominently on endcaps and checkouts to maximize sales.

July 9, 2013
Media Kit: Maxima IGFA Class

With hundreds of world records on the books, Maxima line has earned its reputation as the world’s finest line through the results logged over the last 60 years. Maxima IGFA line meets the requirements of tournaments operating under IGFA rules where lines are designed to break at specific weight standards. Consistent, reliable, strong, abrasion resistant and stealthy, Maxima IGFA Class Line holds up to the rigors of challenging fish.

July 9, 2013
Media Kit: Maxima Ultragreen

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From big game to small stream trout, Maxima Ultragreen features outstanding abrasion resistance and unchallenged tensile strength that holds up to punishing runs of all sizes of fish. Maxima Ultragreen’s moss green color is nearly invisible to fish, making it an ideal leader material as well.

July 9, 2013
Media Kit: Maxima Chameleon

No other line can match the strength of Maxima Chameleon. For decades, anglers across the globe have trusted Maxima Chameleon to deliver unparalleled abrasion resistance, knot strength, tensile strength and toughness when the fight’s on. Like its namesake, Chameleon, this line has a unique formulation that enables it to change color hues to match the surrounding water and light conditions. No wonder that steelhead and salmon anglers who fish under some of the most challenging conditions choose Maxima Chameleon. Wherever brute strength is needed or rugged conditions are the norm, Maxima Chameleon excels.

July 9, 2013
Media Kit: Maxima High Visibility (HV)

The world’s finest high visibility monofilament line, Maxima’s HV features a bright yellow color that’s easy to see in daylight and low-light conditions. Salmon and steelhead anglers have embraced HV for use in drift fishing and “free-drifting” applications. Maxima HV is also ideal for trolling applications where keeping track of multiple lines is made easy. Not only highly visible, this line is Maxima-strong with remarkable knot strength, tensile strength and abrasion resistance.

July 9, 2013
Media Kit: Maxima Fibre Glow

An outstanding all-around monofilament line for freshwater and saltwater applications, Maxima’s Fibre Glow features enhanced visibility for tracking lines and detecting light strikes under all light and water conditions. This line comes alive and glows when used at night with a black light. Maxima Fibre Glow is truly the world’s ultimate night fishing line. Fibre Glow’s limpness resists spool memory and performs flawlessly on spinning and casting reels.

The Right Line. Every Time.™

Maxima USA Gallery of Adventure

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About Maxima

How does a company become the world leader in the manufacture of fishing lines? Not by chance, but through continued customer satisfaction; meeting our customers’ requirements and needs, and the continued product development of new, innovative lines designed for the ever changing market and fishing styles.

We at MAXIMA have been doing this for 90 years. MAXIMA lines have in the past, and will continue to inspire complete confidence for all anglers.