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Our society is changing from a consumer economy to an experience economy, in which material artefacts will loose on
meaning over positive experiences and use innovations. In the future design work should even more focus on positive experiences and subjective well-being. In line with Noto´s credo “Designing growth by enriching life” we want to promote this change and make it economically accessible. Therefore, together with our partners, the University of Siegen, the Happiness Research Organization and the interaction design agency ixdp we develop an applicable innovation and design process, which enables us to create life-enriching experiences.

In his talk, Thorsten will give an introduction into the design for wellbeing approach and explain, how and why certain method can be used. At the age of 25, while still studying at KISD, Thorsten Frackenpohl co-founded the design studio Noto in 2001. Noto works for clients of all sizes from all over the world and has won numerous design awards. As Thorsten is enthusiastic about creating new structures, he helps Noto finding the right paths towards the future.