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Nickelodeon
fans who participated at the first-ever Nickelodeon Slime Cup Run held at the
SM Mall of Asia Concert Grounds, now have their own slime story to tell.
Thousands of runners of all ages had a wacky and fantastic time at the ultimate
summer event for the whole family—packed with games, surprises, prizes and lots
of slime.

Over
3,000 runners comprised of families, their little ones and four-legged friends,
came to race to the finish slime. The three race categories, 1K and 3K run, and
200m dash for kids, were met with such gusto from the runners.

On
one hand, they enjoyed dodging a squad of ninjas and making their way through
an obstacle course in the middle of the race track. The kids, on the other
hand, had a blast sprinting to a slime shower and making new friends along the
way.

Runners
who brought their canine bestfriends also had a pleasurable run with their
tandem. Aside from the superb memory of running with their dog captured in
photos, they also experienced being slimed together.

Nickelodeon
Slime Cup ambassadors SpongeBob SquarePants and Patrick Star were in attendance
as well, gracing every race’s starting pistol, much to the delight of their
fans. The lovable duo of Bikini Bottom also performed for everyone’s enjoyment.

All
top three race finishersand owner-and-pet tandems were awarded with a Slime Cup
trophy and exclusive Nickelodeon loot bag. Special prizes were also given to
outstanding runners.

But,
the biggest winners of the event were the shelter dogs of the Philippine Animal
Welfare Society (PAWS), the officialbeneficiary of the Nickelodeon Slime Cup
Run. Viacom Country Manager Dinna Zaratan gave a SpongeBob plush toy to PAWS
senior volunteer Sharon Yap as a symbol of the turnover of theproceeds to the
shelter.

The
Nickelodeon Slime Cup Run is part of Nickelodeon’s global Slime Cup campaign,
which sees Nickelodoen’s live action stars competing head-to-head in various
sports challenges and Slime Cup games. Fans who were not able to join the awesome
run in Manila, or simply want more fun, can join in on the action online by
supporting their favorite stars and playing digital games at slimecup.com from June
20 to August 7to get the chance to win their own Slime Cup trophy or medal.

Nickelodeon
Slime Cup Run Philippines brought the authentic Nickelodeon experience to fans
in Manila and lived up to its promise of fun and slime for everyone! It was
indeed, as SpongeBob SquarePants puts it, the perfect day out.

The
recent Trusted Brands survey commissioned by Reader’s Digest, one of the
world’s longest running print publication, proved that Filipinos have added the
element of trust to their purchase decisions. The survey results reveal how
consumers put their money on brands that they feel has virtues that go beyond
price, market trends and promotions.

“A
brand can’t just become a brand through media. It also needs to deliver on the
qualities that make a brand great,” said Beyleveldt. “You have to deliver on
innovation and trustworthiness.”

Beyleveldt
further explained that having the seal of a trusted brand somehow helps the
consumers make decisions when making purchases or availing themselves of
services. It gives them reassurance that they are making the right decision,
knowing that other Filipino consumers trust the same brand.

Trusted
brands are those that get consumers talking, passing on the information about the
good things they find in brands by word of mouth and now, by social media.
Social media can make or break a brand, depending on how trustworthy the brand
is. Brands that have established strong relationships with all stakeholders are
the ones that get a boost from social media.

One
of the recipients of this year’s platinum award, SM Supermalls, typifies how a
brand that remains in the consumer’s subconscious based on certain traits that
translate into brand trust. Based on the Trusted Brands’ open-ended survey, SM
excelled in its category based on the following attributes: trustworthiness
& credibility, quality, value, understanding of consumer needs, innovation,
and social responsibility.

The
SM mall brand has been operating for 30 years now, constantly making
innovations and improvements based on customer feedback, behavior and demands.

Expo Mom: The Motherhood Journey kicked off its flagship event for the year at theGlorietta Activity Center last April then going all over the Philippines to connect withfellow Filipino moms in Cebu, Bacolod, Davao and CDO.

Expo Mom spent a weekend in Cebu on June 18, then Bacolod on June 25. After, they head back to the Metro and stop over in Alabang on July 2. Next stop, will be in the NORTH! Mommy Mundo visits TriNoma with EXPO MOM NORTH on July 16-17, 2016, Saturday to Sunday at the TriNoma Activity Center, from 10am to 10pm.

Visit the gathering of active moms and dads, booths showcasing the latestproducts and services for parenting, and listen in on talks and workshops onstage. Most important of all, meet and connect with fellow moms and celebrate the motherhood journey.

Expo Mom: The Motherhood Journey is co-presented by Caltrate Plus, and Belo Babyand supported by Working Mom Magazine, TriNoma as its venue partner and Creative Juice Communications as logistics partner.

Expo Mom, running since 2008, is the banner event of Mommy Mundo, anorganization dedicated to educating, inspiring, and empowering moms with useful,relevant, and up-to date information and support.

McDonald’s serves a taste of Italy with the
new Chicken Fillet Italiana.

Enjoy every bite of McDonald’s signature
chicken fillet, topped with meaty tomato sauce and melty cheese. This will
surely make you say, delizioso!

The new Chicken Fillet Italiana is the latest
favorite meal of hit love team, Alden Richards and Maine Mendoza, popularly
known as AlDub! In their latest TV commercial, AlDub celebrates their first
year anniversary as a love team enjoying the new Chicken Fillet Italiana. Check
out the TV commercial via http://tinyurl.com/je4hwk9.

Savor
the new Chicken Fillet Italiana with a regular drink for only P69. Available from
10:30 A.M. onwards, get this with friends or family at any McDonald’s store
nationwide or via McDelivery (86-2-36, mcdelivery.com.ph or via mobile app).