Thursday, February 16, 2012

NEWS: Lego Minecraft Micro World

The new set, which was the first to receive 10,000 votes of support from users on the global LEGO CUUSOO idea collection platform, will be available for purchase in summer 2012, but can be pre-ordered from today, exclusively through Mojang retail partner Jinx.com for $34.99 €34.99 at http://www.jinx.com/LEGOMinecraft. The sets will also be sold in select LEGO brand retail stores and the LEGO online shop from summer 2012.

“LEGO Minecraft Micro World is designed to celebrate the essence of the LEGO concept and the Minecraft gaming experience,” said Paal Smith-Meyer, Head of the LEGO New Business Group. Each set features four cubic modular vignettes that can be connected to recreate the Minecraft experience in LEGO bricks. One Minecraft block is represented as one 1x1 LEGO plate with a tile on top - not a perfect cube, but the best approximation at the chosen scale.

LEGO Minecraft Micro World includes two of Minecraft's most iconic characters, Steve and a Creeper, represented as "Micro Mobs." The model presents a standard for building a Minecraft world that can be configured any way the builder likes.

The surface of the modules comes off to reveal mines and hidden resources beneath. Fans can build their own landscapes, stack cubes on top of each other, to build the world of Minecraft as they wish.

The product was developed in collaboration with four LEGO fans: Chris Malloy, Michael Thomas, Kyle Tingey, and Bjarne Panduro Tveskov. These fans developed concepts alongside LEGO designers and helped shape the product into its final version.

Upon seeing the physical model the first time, Mojang founder Markus “Notch” Persson exclaimed: “Woohoo!”

LEGO CUUSOO is a website where LEGO fans can submit their ideas for new LEGO products and collect votes to make their ideas become a reality. They can also vote for other users’ ideas. It can be found at http://lego.cuusoo.com.

Ideas that are supported by 10,000 votes have a chance of being selected to become part of the LEGO Group’s product portfolio. Consumers who have their ideas chosen will earn 1% of the total net sales of the product.