Fashion retailer H&M has announced plans to open a second London H&M HOME concept store next spring.

HOME & DIY

H&M to open second H&M HOME concept store in London

11 December 2018 | by The Retail Bulletin

Fashion retailer H&M has announced plans to open a second London H&M HOME concept store next spring.

Spanning around 700 square metres across two floors, the store in Regent Street will offer the full H&M HOME range including the brand’s newly launched collection of furniture and lighting.

Anders Sjöblom, managing director of H&M HOME, said: “The UK is an important and growing market for H&M HOME, and we’re incredibly excited to open another H&M HOME concept store in London. Our concept stores complement our digital platform by offering a personal service from the H&M HOME team and allowing our customers to interact with the products in an inspirational environment.”

H&M launched the H&M HOME concept earlier this year in five European markets. This included the opening of its first standalone store in the UK at the Westfield London shopping centre.

The retailer said the Regent Street store’s opening date and full details of the products, services and experiences that will be on offer will be revealed in the new year.

Katrina Mercury, senior asset manager for central London at The Crown Estate, said: “We are delighted that H&M HOME have chosen Regent Street for their first store in the West End of London. We work hard with our customers to offer something unique; building on the H&M brand heritage the new H&M HOME store will be an exciting addition to our existing mix delivering Regent Street customers accessible, on-trend and inspiring homewares.”

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