If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people.
Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!

Onion Juice is the new thing to drink in the Real Estate business. It’s different, it’s fresh (really, it is) simply because it’s a drink that gets attention from the people you really need to notice you. Of course, I’m not talking about literal onion juice, I’m talking about my approach to making your real estate business more noticeable and more effective. On this episode I’m going to pull back the curtain on my own direct response letters that I sent to people who had expired listings on the MLS. It was very effective and it’s an approach that I think will make a great difference for you if you apply it. Listen to this episode to find out how.

ABC: “Always Be Closing.” If you had a nickel for every time you’ve heard that phrase as a Real Estate agent you’d be rich by now. But I’m here to tell you that it’s a lie. Driving that hard, especially in our current climate (some have called it a “connection economy”), will only drive people away from you - in droves. On this episode of Onion Juice I’m going to tell you about a concept I learned back in the recession that has forever changed the way I run my business. It’s 3 “E”s - Educate, Empower, and Engage, on this episode.

What you’ll hear on this episode is a HUGE part of what’s behind my mission with Onion Juice. I am convinced that in the day and age in which we live, every business person needs to think differently about the way they approach their prospective clients. You can’t go after them as much as you used to - instead, you’ve got to learn how to put out informative, entertaining, helpful media that does two things: #1 - it positions you as an expert and “everyday” guy or gal, and #2 - it engages people with you in a real relationship that engenders trust. Hear how I go about this and get your own ideas going by listening to this episode.

You want and you need more clients in your real estate business. There’s no question about that. But you can get them much more effectively without the brochures, mailers, and business cards flooding your community. How? By getting engaged in your community in a way that makes you a local hero. It sounds pretty intimidating at first but it’s not. It’s a very natural, caring, genuine way to put yourself in the the limelight that everyone is already looking at, and the fringe benefit is that your place as a realtor in the community is publicized without even talking about it. Find out more on this episode of Onion Juice.

When you heard me talk about being a Real Estate agent who is also an artistic guru, your eyes may have rolled back in your head. But I want you to rethink what you think I’m saying. I’m not talking about being some “out there” sort of guru - I’m talking about how you can use the interests you already have to share on a broader scale. You’ll find that you will attract people who are also interested in those things, and they’ll discover almost accidentally that you’re a Realtor… and the rest works from there. Find out more on this episode of Onion Juice.