Image from ?Sights in the Gold Region, and Scenes by the Way ? With numerous illustrations ? Second edition, revised and enlarged?, 001887720
Author: JOHNSON, Theodore T.
Page: 264
Year: 1850
Place: New York
Publisher:
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Image from ?Switzerland: its scenery and people. Pictorially represented by ? Swiss and German artists. With historical and descriptive text, based on the German of Dr Gsell-Fels. [Translated and adapted by G. C. Chisholm.]?, 001529621
Author: GSELL-FELS, Theodor.
Page: 301
Year: 1881
Place: London
Publisher: Blackie & Son
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The topic of the class is information economics. The purpose is to give an introduction to some of the main subjects in this field: risk sharing, moral hazard, adverse selection (signaling, screening), mechanism design, decision making under uncertainty. These subjects (and others) will be treated in more depth in the advanced theory courses on Contract Theory.

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see https://ocw.mit.edu/terms/index.htm

Image from ?Wayfaring in France ? With fifty illustrations?, 000201015
Author: BARKER, Edward Harrison.
Page: 128
Year: 1890
Place: London
Publisher: R. Bentley & Son
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This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).

Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative Commons License (Attribution-NonCommercial-ShareAlike). For further information see http://ocw.mit.edu/terms/index.htm

Dave Fletcher, Founder and Managing Director of White October explains the preparation process for customer discovery. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Image from ?Only One Other. A novel?, 003854926
Author: WARREN, Frederick Novelist
Volume: 02
Page: 6
Year: 1885
Place: London
Publisher: Remington and Co.
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Image from ?Les E?tats-Unis. Origine-institutions-de?veloppement?, 000889370
Author: DE CELLES, Alfred Duclos.
Page: 94
Year: 1896
Place: Ottawa
Publisher:
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Image from ?Round about the Crooked Spire. (A sketch of North-East Derbyshire.) With illustrations by the author?, 001275553
Author: FOSTER, Albert John.
Page: 146
Year: 1894
Place: London
Publisher: Chapman & Hall
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Image from ?Cassell?s Old and New Edinburgh: ? Illustrated, etc?, 001488129
Author: GRANT, James of the 62nd Regiment
Volume: 01
Page: 297
Year: 1884
Place: London
Publisher: Cassell & Co.
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Image from ?Vestiges of Old Newcastle and Gateshead. Illustrations by W. H. Knowles, etc?, 000443745
Author: BOYLE, John Roberts.
Page: 447
Year: 1890
Place: Newcastle-upon-Tyne
Publisher: A. Reid & Sons
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Image from ?Lyrics of Lincoln?s Inn, etc?, 003936726
Author: WILLIAMS, Thomas Cyprian.
Page: 46
Year: 1896
Place: London
Publisher: Sweet & Maxwell
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