“Being Fair and Consistent is the Hallmark of Effective and Non-discriminating Policies. If you are going to set up rules that all have to abide by, then you have to enforce it to all. Or it becomes targeting and discriminating. For consumer brands, it means you lose your integrity as a brand. You lose your effectiveness to keep the loyalty of your vendors, authors, and partners. - Strong by Kailin Gow”
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Kailin Gow