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CitNOW has bolstered its platform with several new features to enhance personalisation and image quality.

Responding to customer feedback, the update has introduced a range of targeted features and enhancements to improve the CitNOW user experience.

The new features include a ‘Communications Builder’, helping retailers extend the personalised customer experience beyond video, plus improvements to the photographic quality and workflow of the web app.

The update is CitNOW’s first quarterly update after moving to a three-month cycle, which allows the video tech specialist to improve the quality, scale and support for its updates to create a better experience for users.

Adding control over the content of email and SMS templates within the CitNOW dashboard, the new Communications Builder delivers greater personalisation in the bespoke video app, helping retailers speak to customers in their own language.

CitNOW’s research also shows that more than 90 per cent of buyers consider quality photos to be important or crucial elements of the used car-buying journey, so it has also enhanced the professional photography features in its web app.

The new features not only allow retailers to take professional-level images, but make the process as swift and intuitive as possible.

A new zoom function, a levelling indicator and additional control over camera focus, flash and exposure, have all been added, making it easier for sales staff to capture high quality assets and swiftly upload them alongside car listings.

The update also expanded CitNOW’s Android compatibility, with more Android devices now able to utilise its suite of apps which is now available on Google Play for the first time.

Colin Tinto, CTO of CitNOW, said: ‘Consumers today expect a high quality and tailored service at almost every level. By adding several significant new features, retailers can deliver an even more personalised and professional experience without any extra hassle.

‘In moving to a quarterly update cycle, we are not only able to improve the quality of our updates as a whole, but can make sure our customers are getting the features they need implemented and as accessible as possible.’