March Madness is back, which also means the return of one of the most beloved ad campaigns. That’s right…it’s time for more Capital One March Madness, with Charles Barkley, Samuel L. Jackson, and Spike Lee. This year, the Final Four will be in San Antonio, so the ads focus on their travels in Texas (#FanAntonio). Chuck is excited about the “A La Mode”, while Sam and Spike inform him that it’s the Alamo (and it doesn’t serve ice cream). Charles also calls an armadillo a “turtle rat.” “The Three Muskamigos” wear goofy Western attire, and sing “Friends In Low Places” while on horseback. These are just some of the spots from this always entertaining campaign.

Capital One’s “This is March Madness” campaign starring Charles Barkley, Samuel L. Jackson, and Spike Lee is always a big hit. I wrote about a few of the delightful spots last weekend, and here are some more. We see Charles Barkley wearing a snack hoodie for easy munchie access, and dressing in puffy layers for every situation. The tremendous trio also misses a buzzer beater because of Chuck’s Clapper. And in the Phoenix airport, Sir Charles discovers that adoring crowds are more interested in Jim Nantz.

Charles Barkley is a classic. Over the years, he’s accidentally spit on a little girl during a game, threw a man through a plate-glass window, sparked a national debate on whether athletes should be role models, publicly admitted to losing millions of dollars gambling, and last but not least, he got a DUI and explained that he was in a hurry to get a blowjob from his female passenger (who wasn’t his wife). Still, we don’t care because Charles Barkley is that awesome. After the DUI arrest, Charles was suspended from his TNT NBA gig. I remember watching when he returned…it was like he had just come back from beating cancer. So Barkley’s Teflon-like personality and incredible charisma make him a natural spokesman. For the last few months, he’s promoted Weight Watchers in the “Lose Like a Man” campaign after losing a significant amount of girth with their program. He also got caught in a bit of a hot mic situation after calling Weight Watchers a “scam.” But Weight Watchers is forgiving like we all are of Charles’ outspoken nature…and now he’s talking about eating man food like steak and pizza, while dressing like a woman. Not gonna lie, Charles looks good. Enjoy.