The North Face is looking to “clothes the loop.” The outdoor-apparel company announced Tuesday the launch of a pilot take-back/recycling program designed to reduce the volume of clothing and footwear that enters the landfill. In partnership with the American arm of I:CO—incidentally the same firm that H&M employs to reprocess the clothes from its own waste-reducing initiative—”Clothes the Loop” aims to extend the life cycle of our duds while “engaging consumers to help address the issue of retail products ending up in the waste stream,” according to The North Face.