The Mexican development neoliberalism directs its production, social capital and infrastructure outward, integrating itself to the international productive systems. The formation of economics blocs such as the North America Free Trade Treatment (NAFTA), the Mesoamerica Project and the Pacific Alliance (PA), reinforce Mexican’s status as a country aligned with a free market policy. Within this framework of competitive integration, the indigenous and peasants space maintains an alternative feature to the corporative use of the territory. This research shows two perspectives from the territory and how they intersect at the socio-cultural region in the slopes of the volcano of the Malinche in the limits of the central states of Puebla and Tlaxcala; a part from the Audi automotive company and the second from the otomi village of San Juan Ixtenco.