"Boy de Chanel" is a new makeup line from Chanel. It includes tinted moisturizer, moisturizing lip balm, and an eyebrow pencil. Oh, and it’s exclusively for men. “Beauty is about style,” the press release reads. “It knows no gender.” This is excellent news for Chanel — and any other companies marketing makeup to men — because now they can make even more money. Less good news for men, since now they, too, must apparently spend hours in front of the mirror getting ready in the morning.

All of this is great for feminists, who’ve been arguing for a while now that there is no such thing as gender. Lisa Wade, a sociology professor at Occidental College, says, “Gender is all about maintaining the idea that men and women are different. Anything that we do that undermines distinction (sic) is a real threat to male superiority.” So men wearing makeup would be good for feminism because it would undermine “male superiority” — presumably by making men look ridiculous, which would cause people to laugh at them, which would make them feel inferior, and... death to the patriarchy.

ETA: Although I'm not a fan of makeup for men, I just wanted to point out that the stock image used in that PJ Media article isn't really an accurate reflection of what "makeup for men" is supposed to look like. Even if a woman wore makeup like that, I think most people would say she is overdoing it. On a man it looks even more ridiculous (unless he's a drag queen). Although it's a silly trend, I think they deliberately chose that image to make it look even sillier.

A fool thinks himself to be wise, but a wise man knows himself to be a fool.
William Shakespeare