How to Write a Professional Twitter Bio

Your Twitter bio is not only one of the first things people see when they come to profile, but it’s often a deciding factor on whether or not a person will even visit your profile in the first place.

Think of your Twitter bio as the headline of a newspaper article. If the headline stinks do you think you’ll even look at the article? Probably not.

Luckily, writing a Twitter bio isn’t that hard if you follow these four steps.

Five Steps for Writing a Professional Twitter Bio

Step 1: Look at Your Competitor’s bios

It would be silly for me to tell you what should be in your Twitter bio exactly because I’m not familiar with your business or lifestyle….which is why the first step is researching your competitors or individuals who have a similar lifestyle as yourself.

Let’s say I’m a coffee shop owner. Here is how I would go about looking for my competitors on Twitter:

1) Start With The Competitors You know

Type your competitor’s name in quotes in a Google Search followed by the word Twitter. See below image:

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Using quotes around your competitor’s name tells Google to find that exact phrase. This increases the chances that you’ll find your competitor.

2) Use Twitter

Type coffee shop in Twitter’s search bar:

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Then select the “People” button the left hand side of the page. This will bring up a lot of coffee shops that you can check out:

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Once you’ve found a bunch of competitors take some time to look at each of their profiles. Don’t copy their bios, but take notes on how they describe themselves or their business. You’ll need these notes to help get your creative juices flowing later on.

Social media, startups, politics, and useful stuff. Entrepreneur. I build free social media tools like the one in the link below. @PoliticIt@RedbirdQueue

Notice how my bio says, “I build free social media tools like the one in the link below“. By including this phrase I’m encouraging people who read my bio to check out my tool. It works. I get users everyday from Twitter.

Another thing worth noting is how I’m using my Twitter header to generate curiosity about RedbirdQueue.

Now that you’ve studied your competitors, and have come up with a goal for your Twitter profile…you’re finally ready to actually start writing your Twitter bio.

Step 3: Tell People What You Do

People on Twitter want to know who you are, and why they should be interested in you.

Take a moment to look at your competitor’s Twitter bios to get some ideas. Try to align this part of your bio with your goal if possible. I did this by saying:

I build free social media tools like the one in the link below.

When you’re doing this it’s important to include keywords. People will use Twitter’s advanced search option or specialized social media management software to find specific users based on the keywords they provide in their Twitter bio.

Step 4: Tell People What You Tweet

One of the main reasons people will follow you on Twitter is to gain access to your tweets.

If you don’t let people know what you tweet then they’ll be less likely to follow you.

Gary Vaynerchuk

Gary Vaynerchuk’s Twitter profile is also focused on selling his most recent book. Gary does a great job adding elements of his personality to his Twitter bio by emphasizing the importance of family, and his love of hustle.

Bonus: I’ve read, “Jab, Jab, Jab, Right Hook”. It’s a great book that explores the cultures of various social networks. Worth a read.

Anything you think we missed? Any other influencer’s with killer bios that deserve exposure? Please comment below.