Kowledgeshare is a beverage industry forum comprising a digital community of senior industry players and thought leaders.

KNOWLEDGEshare Live in Dubai – International forum to address global beverage challenges

06/01/2015

In association with Sidel, KNOWLEDGEshare Live takes
these discussions from online to the stage and will take place in
Dubai, 10 - 11 February, 2015, providing a neutral setting to
discuss where the beverage industry is heading and how it will
handle the challenges and opportunities, both today and
tomorrow.

Forum to address global beverage challenges

Beverage producers from all over the world serve the markets of
different countries, often under quite different
circumstances. Still, there is a degree of similarity in many
of the issues that they face. Product safety, national and
international standards, advances in technology, sustainability and
changing consumer demand are among the challenges common to
beverage producers and bottlers.

KNOWLEDGEshare Live 2015 in Dubai will be the
third staging of this growing and successful event intended to
encourage dialogue within the industry. The aim of this
dialogue is to pool the knowledge, experience, opinions and ideas
on how the beverage industry tackles its common challenges.
As the host, Sidel believes that addressing these challenges with a
collaborative, industry-wide approach will prove much more
effective than trying to do so in isolation. Participants
will benefit from the collective knowledge of the event's
high-level speakers, industry experts and fellow invitees.

The established format is a departure from the more conventional
approach of conferences and exhibitions where delegates tend to
listen to appointed speakers in a largely one-way
communication. The objective is to provide a forum of mutual
cooperation, in which the real issues that the industry is facing
can be openly and frankly discussed.

Interactivity is key

The two days in Dubai, at the centrally located Conrad Hotel,
will feature keynote presentations, thought-provoking panel
discussions, as well as, most importantly, the opportunity for all
delegates to get involved and make an active contribution to the
dialogue. Before and after the event in Dubai, the experts
will share their knowledge and opinions online at
blog.knowledgeshare.com where everyone is welcome to join in the
discussions. This blog is a platform that provides opportunities to
continue the ongoing discussions between the KNOWLEDGEshare Live
events.

The Dubai event will build on the success of previous
KNOWLEDGEshare Live events, staged in Frankfurt, Germany, and
Sanya, China, in 2013 and 2014, respectively. Attendance over
the two-day forum is again by invitation only and will bring
together decision-makers and influencers from all parts of the
supply chain to discuss the common issues that they are all
facing.

President and CEO of the Sidel Group, Mart Tiismann, says: "In
the Greater Middle East and Africa producers are facing some core
challenges shared by those in many other parts of the world.
These issues are too important to be tackled anywhere on an
individual or local basis. That is why it is vital that the whole
industry has a way of getting together to discuss the pressing
issues of the day in a collaborative forum. KNOWLEDGEshare
Live in Dubai 2015, the latest in this series of events, will
provide that forum."

Ongoing debate online

More details about KNOWLEDGEshare Live in Dubai, along with
wide-ranging information regarding beverage industry issues, is
available at blog.knowledgeshare.com.
Topics recently discussed on the blog include: the Hazard Analysis
Critical Control Point system (HACCP); the absence of variation in
beverage manufacturing; the global water market and the coming of
"lights out" electronic bottling plants.