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"Water regulations?! What water regulations?" employee Brian McGlynn said jokingly. "The building uses city water, but the rest of the property uses wells.”

Katherine Porticelli stopped in to the Franklin Turnpike nursey for some low foliage and pepper plants to help keep deer from her Ridgewood home.

“I want it to look nice when the kids come back from school,” she said.

Sandy Jacobson of Montvale said she's struggled to maintain ponds filled with fish at her home.

“I give them water anyway," Jacobson said. "We need three inches tomorrow to make up for the drought. It’s terrible."

Across the 16-acre property, workers hand-watered potted mums in greenhouses. A few family-owned horses, goats, chickens and turkeys roamed. Halloween scarecrows and goblins decorated some of the walkways.

Marketing and advertising manager Jim Lampert said he believes Rohsler's succeeds because it sticks to tradition.

“It also helps that some people want to grow their own stuff these days,” he said.