Marketing insights

Contactlab Fashion&Luxury team is continuously involved in measuring and monitoring how Fashion&Luxury brands are embracing the Digital Agenda. In collaboration with prestigious partners, our research team creates reports on users’ new online habits, the digital performance of the biggest brands in the sector, and the evolution of sales and marketing strategies in terms of the adoption of digitalization.

The upcoming analyst meeting is dedicated to Online Purchase Experience in Paris, a report of the Luxury Good Series that measures how European luxury brands market online. 34 Global luxury brands, 3 E-tailers, 1 French Department Store are involved in the analysis, and their performances are compared with the past experiences our analysts had during our previous deep-dives in Milan, New York and China (available for download). The metrics focused on communication regards to ordering, purchasing, packaging, return procedure, and return communication.

Since 2016 the launch of a new report becomes the opportunity to meet and share some ideas with marketing directors and managers belonging to the Fashion&Luxury sector in the ‘analyst meeting’. The format of the analyst meeting includes a presentation by Marco Pozzi – Senior Advisor Contactlab – with comments by Massimo Fubini – CEO Contactlab. They show the latest insights of the reports with key data and information for the market in a meeting early in the morning (8.30 am). The Q&A session goes with a breakfast; the event ends at 10 am.

The meetings will be hold the 12th October, at 8.30 am in Contactlab, via Natale Battaglia 12, Milano, Italy – participation is free but is upon registration and confirmation.