Consumer Alert: If You Drink Vitaminwater, You Might As Well Drink Kool-Aid

This article below is hilarious but the message is pretty serious. Turns out VitaminWater, a so-called energy health drink isn’t so healthy at all. So if you’re one of the millions who’ve been buying VitaminWater and now feel a bit stupid, don’t worry, justice may be served.

A judge has agreed to allow a lawsuit against Vitaminwater to pass. The lawsuit is based on the Jelly Bean Rule, which prohibits companies from selling junk foods with minimal health benefits by marketing them as healthy foods.

Check out the article below for more details.

PS: Here’s the kicker. Lawyers for Vitaminwater stated:

“No consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”

It’s called Vitaminwater! How could a product named Vitaminwater, which is marketed as a health drink, lead ANY reasonable consumer to think that it’s healthy? Craziness.

And just because a drink has been fortified with vitamins doesn’t make it healthy. Those vitamins don’t knock out the sugar and additives.

Hello, I’m an Idiot Who Thought Vitaminwater Was Healthy

Hello, My name is Dumbass McGee. I was reading the Huffington’s Post today and was completely surprised by this article which said Vitaminwater is not healthy, even though the name of the product has “Vitamin” in it! Help?

I was just sitting down to my morning health food breakfast of low-tar cigarettes and twelve 100-calorie packs of Oreos when I read John Robbins’ very popular article in the Hufflepuff Post about “The Dark Side of Vitaminwater.” Wha—huh? I stared at the five-gallon jug which I fill with life-extending (I THOUGHT) Vitaminwater. Every day for the last two years I feasted from that very jug via five curly straws until my skin swelled, grew soft and nearly burst with the stuff. I had the vague feeling that my life was about to be changed forever. So I put my recliner into its “thinking angle.” This was going to take all of the reasoning skills which had so impressed the members of my Community College pottery class before I got kicked out for throwing clay. The name of the product is “Vitaminwater”. “Vitamin” + “water.” Vitamins are healthy. That’s just scientific fact, like Intelligent Design and atoms. And water is probably the most healthy thing there is besides snorting line after line of crushed-up Airborne. So… how could vitamins plus water be unhealthy? Well, here’s how: There are other things besides vitamins and water in it. It’s OK if you just passed out from shock. That happens to me a lot, especially after finishing one of my Vitaminwater jugs. This is what John Robbins, Esq., PhD., M.D. says in his Mat Hoffman Post article:

the product is basically sugar-water, to which about a penny’s worth of synthetic vitamins have been added. And the amount of sugar is not trivial. A bottle of vitaminwater contains 33 grams of sugar, making it more akin to a soft drink than to a healthy beverage.

When I read that, I almost thought about checking the nutrition labels on the empty Vitaminwater bottles in my apartment to see if this was true, but I didn’t want to risk toppling the scale model of Versailles I’d constructed of them. How had I missed this “dark side” of Vitaminwater for so long? And then it hit me: Advertising. “LeBron!” I screamed at my LeBron James cutout. “I trusted you! Why didn’t you appear in your ads as a fat, tired man with rotting teeth, a bad heart and a wife who hates your guts, which is what Vitaminwater will really do to you?” Then my heart got tired and I took a nap. Then I woke up from the nap and yelled more at LeBron James. Then my lungs started burning from yelling so much. Then my helper woke me up for dinner, and I realized I was in a special home for stupid people.

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8 Comments

Yesterday, I had a mini debate with a colleague. She was drinking something like Vitaminwater. Well, its more like a "vitamin tablet" which you dissolve in water. As I watched, the tab look like dissolving Alka-Setzer, the water turned identical to orange soda, and, well, it tasted like orange soda. THAT was supposed to be a healthful vitamin drink. Being the an advocate of "natural and organic", I knew this was unhealthful stuff advertised as healthful…that whatever vitamin content it had was a negligible amount. Plus, its synthetic… and highly acidic.

So we debated on whether it IS healthy or not. I harped on the power of advertising and how it could be misleading (Ironically, we work in advertising! hah!), on synthetic vs organic/natural, and reading labels. I hope I was convincing enough.

On Vitamin water…vitamin water sold here (Philippines) is endorsed by none other than Manny "Pacman" Pacquiao. His TV ad for this product really caught on. I have to admit, the ad was hilarious and catchy but I'm totally against the product. I think that ad sold bottles and bottles of "Vitwater" but so far, I think Vitawater wasn't able to really penetrate the market as something every household should have.

Its just crazy how many products out there are being advertised or marketed as "healthful", as cures but aren't – from consumer products to medicines. I hope more and more people become more discerning when it comes to buying such products. Read lables. Research.

Note on advertising. What advertising can do is really amazing. From the psychology behind it, to strategic planning, to creatives, to copywriting, accounts, and the plethora of available platforms for execution. It just has its dark side. I'm counting on its good side. :P :)

Yesterday, I had a mini debate with a colleague. She was drinking something like Vitaminwater. Well, its more like a “vitamin tablet” which you dissolve in water. As I watched, the tab look like dissolving Alka-Setzer, the water turned identical to orange soda, and, well, it tasted like orange soda. THAT was supposed to be a healthful vitamin drink. Being the an advocate of “natural and organic”, I knew this was unhealthful stuff advertised as healthful…that whatever vitamin content it had was a negligible amount. Plus, its synthetic… and highly acidic.

So we debated on whether it IS healthy or not. I harped on the power of advertising and how it could be misleading (Ironically, we work in advertising! hah!), on synthetic vs organic/natural, and reading labels. I hope I was convincing enough.

On Vitamin water…vitamin water sold here (Philippines) is endorsed by none other than Manny “Pacman” Pacquiao. His TV ad for this product really caught on. I have to admit, the ad was hilarious and catchy but I'm totally against the product. I think that ad sold bottles and bottles of “Vitwater” but so far, I think Vitawater wasn't able to really penetrate the market as something every household should have.

Its just crazy how many products out there are being advertised or marketed as “healthful”, as cures but aren't – from consumer products to medicines. I hope more and more people become more discerning when it comes to buying such products. Read lables. Research.

Note on advertising. What advertising can do is really amazing. From the psychology behind it, to strategic planning, to creatives, to copywriting, accounts, and the plethora of available platforms for execution. It just has its dark side. I'm counting on its good side. :P :)

Well the bottle says the beverage is not intended to treat or diagnose any kind of disease but let me tell you coca-cola is the main investor in this product as well as other energy drinks. I'ts kind of hard to say who is the one we're dealing with here , I mean the marketing team has to make sure the labels dont express any kind of drug-like advertisement and the label says what you're going to experience … Energy . Coca-coal is a lot more dengerous than any drink out there for its sugar properties and it hasnt die, as a matter of fact is growing. Well I disagree , I tried vitaminwater and to tell you the truth guys it does work . I stoped drinking coke or minimized my intake and I feel terrefic and of course you also have to exercise. Water is great and I beleive vitaminwater is a great product but you cant sit all day and eat while you drink it , you have to exercise and drink it to replenish the many minerals you loose and It will work . I recommend eat less sugar and try an orange or a banana because is a natural sugar element . Don't blame it on vitaminwater or coca-cola . BLAME IT ON YOURSELFS! Well IAm on my way to get vitamin-water …. little rascals.