Advertising

Back in the day, marketers and companies would trade information on customers to companies that audience was likely to be interest in. A car magazine like Car and Driver or Hot Rod, for example, would…

Inside Walmart’s Digital Strategy – Lessons from the Behemoth’s Playbook on Reputation (Ragan.com) When your organization has thousands of stores worldwide, you’re bound to have some reputational problems. Such is the case with Walmart, a…

40% of Online Ads Are Found to Be Overweight and Slow Sites (AdvertisingAge) More than 40% of online ads are larger than industry standards, which slows down websites and annoys users with crawling load times,…

Social Media Why Snapchat Is the New TV (WSJ) In the registration filing for its initial public stock offering, Snapchat parent Snap Inc. said its competitors range from Google, Apple and Facebook to popular Asian…

Advertising How automakers fared during the Super Bowl (Automotive News) Going into Super Bowl Sunday, the talk was about social awareness and inspirational themes that automakers would be promoting with their ads. It appeared the…

Technology & Innovation The Advertising Personalization Classification System (Medium) This is the story of how advertising stopped being the intrusive, attention-hogging annoyance you go out of your way to avoid, and was transformed into something…

In the last few weeks both Facebook and Google announced that they would be sunsetting certain portions of their desktop ads. It should be no mystery why. Mobile usage is soaring at unprecedented rates, rendering…