Search

The 3rd step in the public relations process, after research and planning, is communication.

Implementing the plan- communication is the implementation of a decision, the process and the means by which objectives are achieved.

To be an effective communicator, a person must have basic knowledge of 1. What constitutes communication and how people receive messages, 2. How people process information and change their perceptions, and 3. What kinds of media and communication tools are most appropriate for a particular message.