King Of Shaves: Kings 1965

Challenge

Boots wanted KoS to develop a new brand for a younger market (25-35).

Solution

We created three new brands with more personality, two quite quirky. The new brands extended the Kings range to a younger male audience, and to women (who often buy or control their man’s grooming products).

Results

Boots bought not one but all three! That’s a big contract for KoS.

The new product ranges helped give KoS a more dynamic personality and helped them sell new products beyond just shaving.

Integration

As part of the package, we extended the brands across a wide range of mediums and media, providing a platform for lively and entertaining ads and social media.