You Can Ring Its Bell: Demand Media Heads to Wall Street Next Week

According to numerous sources with knowledge of the situation, Demand Media will finally launch its public offering later next week, after it completes its road show for investors.

Once it has its IPO, which is being led by Goldman Sachs and Morgan Stanley, Demand will trade as DMD on the New York Stock Exchange.

Just over a week ago, the online publisher cleared regulatory scrutiny and made an amended filing with the Securities and Exchange Commission, which priced its shares from $14 to $16 each.

If the offering is successful with investors, Demand could sell up to 8.625 million shares and, if it prices at the top of the range, it could be worth about $1.3 billion and raise $138 million.

That includes 4.5 million shares from the company, three million shares from existing shareholders and another 1.125 shares that its underwriters have an option to sell.

Demand will net $58.1 million, if the IPO price is $15.00 per share, which it said it will use for “investments in content, international expansion, working capital, product development, sales and marketing activities, general and administrative matters and capital expenditures.”

So, until co-founder and CEO Richard Rosenblatt rings the bell in New York next week and can talk all about the company again–it is in a quiet period–here’s an interview video BoomTown did with him almost three years ago at Demand’s Santa Monica, Calif., then-HQ:

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