Iskra Lawrence doesn’t believe in “before and after” photos. Well, not the kind you’re used to anyway.

If you’re not already familiar with the 26-year-old British model — who prefers her photos unretouched and believes #everyBODYisbeautiful — she is fast-becoming plus-size fashion’s newest It Girl.

See Most Of Sexy Selfies of Iskra Lawrence Down

“I am passionate about body image, and it’s important to show I am confident about my body,” Iskra told the New York Post, after making headlines for stripping down on the subway for the feminist Internet video series #Unmuted.

From tearing down the belief that fats rolls aren’t beautiful to her post-gym selfies about #boobsweat, her feed is perpetually (and hilariously) clapping back at impossible beauty norms and full of her own unfiltered underwear pics.

Your fat rolls are beautiful,” Iskra wrote in February. “And the reason we have been lead to believe they aren’t is because we don’t see them in the media unless someone’s being shamed for weight gain or ridiculed for their body.”

Her message joins a slowly-building chorus of other self-proclaimed body activists, who are shaping the way fashion perceives body types larger than a sample size.

But she hasn’t always felt confident about her body.

Iskra’s modelling career began at 13, when she won a magazine competition after her mother sent in some photos. She landed a contract with Storm, but she would soon become disillusioned with the experience.

“Every time I did a show, I would hear, ‘Her hips are too big’,” Iskra told Glamour in 2015. “So, when I was 15 going on 16, and they said I was going to have to lose weight because my hips were already 36 inches and models should be a 34.”

It’s a story that echoes throughout the industry: Model is told to lose weight, and when she doesn’t, she gets dropped.

The pressure to look a certain way is a narrative Iskra often talks about as part of her role as a spokeswoman for the National Eating Disorders Association (NEDA) and on her own Instagram feed.

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In January, she illustrated the extremities she went to in her earlier modelling days by sharing a “before” image herself six years ago, compared to now.

“People may assume that the pic on the right where I’m 3 dress sizes smaller that I was healthier,” she wrote. “Because we are conditioned to believe it’s a compliment when someone has lost weight or it’s everyone’s desire to ‘lose a few lbs’.

“I was obsessed to an unhealthy extreme and as you can see the image is HIGHLY photoshopped and all those years ago that’s what I wanted… Letting go of that pursuit of perfection was the best thing I ever did.”

It’s just one example of the many nuggets of body wisdom Iskra serves up.

And with more than 3-million Instagram followers, something tells us her message is beginning to stick.