The Challenge

Custom Logo Cases’ biggest problem was their unsuccessful USA campaigns. Conversion volume on these campaigns was 75% lower, and CPA 50% higher, than those for other countries. Though they were making sales, they were not profitable at this rate. They needed someone to rework their campaigns and improve CPA in the USA.

Improve

Conversions were way down and our challenge was to bring them up.

Reduce

Cost-Per-Acquisition was too high and we committed to bring it down.

Increase

Sales were too low to be cost-effective, so we promised to increase profitability.

The Strategy

Custom Logo Cases had 2 years of account history, which was a huge benefit when creating new campaigns. In addition to using that information to restructure their existing search campaigns, we also built a campaign to target their brand and their competitor’s brand.

ShoppingGoogle and Bing shopping campaigns are powerful tools for increasing product visibility as well as product sales.

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The Result

The positive results for this client were instant. We established a great working relationship and he fully trusts in our abilities. There is a bright future with this account and we are happy to be able to help.