Rich the Kid Explains Why He Crashed a USC Classroom

Rich the KidCrashing USC Was a Real Plug WalkNow, Let's Walk & Plug!

3/29/2018 10:40 AM PT

Rich the Kid sure knows how to hype up an album with some good ol' fashioned viral marketing -- just ask students at USC ... and our photog, who got a taste of it himself.

We got Rich Thursday at LAX, a day after he was spotted disrupting a USC class that was in session -- where he hopped up on a table, tossed around some papers and played tunes off his new record, "The World Is Yours" ... which officially drops this Friday.