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Friday, 4 September 2015

PPC Objective type Questions and Answers

11) Which of the following is not a good way to expand your keyword list? A. List 2- to 3-word phrases that searchers might use to find your product or service. B. Use a keyword tool. C. List as many keywords as possible to draw all possible traffic. D. List plural variations, synonyms, and spelling variations of your existing keywords.
Ans: C

16) True or False. A bid can be set for both an Ad Group AND a keyword. A. True B. False
Ans: A17) Which three of the following can be done to increase traffic? (Select 3) A. Add new or unused keywords B. Create keywords for unadvertised products C. Delete all poorly performing keywords D. Raising your Maximum CPC
Ans: A,B,D

19) It is important to browse competitors' advertisements and sites ______. A. to help you get an idea of what sets you apart from them B. to help you mimic some of the effective techniques that competitors use C. to help you to show your ads on the same keywords D. so you can incorporate effective phrases from their ad text
Ans: A

20) True or False. You can use multiple keyword matching options for different keywords in the same ad group. A. True B. False
Ans: A