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CRM for marketing management is a quite an active segment of the software market. Besides new software developers entering the market, there is a plenty of the existing vendors, which constantly deliver new updates of their solutions. The software in this business direction is subdivided into B2B and B2C solutions, which differ by their functionality. The differences arise from the prioritized activities in each sphere: B2B firms tend to rely more on relationships building, whereas B2C companies strive to achieve …

Every day a huge number of entrepreneurs ask themselves: how to win loyal customers? The answer is simple: you need to establish an efficient system of relationships with them, and one of the most efficient ways to do that is to implement a CRM system. CRM will take care of all the dirty work for you and greatly improve the productivity of your business. That concerns the work of consultants as well. In the activities of any consulting company, an …

According to the Gartner report, the CRM market was estimated to reach $36 billion this year. It’s easy to understand such a massive demand, as worldwide sales managers already know the benefits of implementing a CRM system. How about you?