DESIGN: What I Do

I believe that EMPATHY is the cornerstone of all successful design solutions. I start with questions, not solutions. My skill lies in understanding a client's story, and in helping to understand the true needs, desires and wishes of your customers – so that together we can share your story in the most compelling way. There is no such thing as a stupid question, and the smallest step in the right direction can change the course of your journey forever. Good communication is good design, and true connection can lead to lasting engagement, increased sales, brand recognition and meaningful market presence (and, happily, make your hearts soar). I believe that good design can change lives. And I believe that growth is a result, not a strategy, and I'm here to help you achieve true growth.

Branding is a way of identifying your business in an often busy marketplace. It is how your customers recognise, experience and remember your business. A strong brand is more than just a logo – it's reflected in everything from your company values, customer service style, staff uniforms, business cards, corporate stationery and premises, to your marketing materials, social media experience and advertising.

Looking to make a SPLASH with a new product, brand launch, or looking to engage your clients and customers? The right campaign can create noise, connect with new and much loved customers, and boost sales, brand recognition and help you to chieve your commercial objectives. For creative solutions to fit all budgets, you've come to the right place.

Are you feeling lost with your marketing strategy? Have a successful business but are struggling to shape your look & feel, online presence, messaging or content generation? Have a great business idea but need to shape your product offering or target consumer, refine your 'reason for being'; or design business assets to create stand-out in the market place? You've come to the right place. We believe that before the "HOW" (design solution) we must fully understand and align on the "WHY" (definition of the challenge and company objectives), and we can help you define this guideline for all of your design decisions.

The devil IS in the detail, and we take great delight in making atmospheres that make your heart sing, producing magic in front of the camera, and finding (and creating!) beauty sometimes in the most unexpected of places. We seek trends, find patterns, feel beauty and relish collaboration.

With extensive experience in the beauty, skincare, alcohol and FMCG markets, I love to work on packaging projects big and small. From end to end our service offers concept development, research, production and print management.

Below are a selection of the brands that I have had the opportunity to work with...