Columbus REALTORS® e-notes for July 28, 2017

Home prices are setting records in central Ohio
The median sales price of a home for the month of June in central Ohio was $192,650 which is up 7.0 percent from last year. Read the full report here.

Interest Rate Conundrums
Consumer confidence is running high, but will rising interest rates keep would-be sellers from moving? Read more.
Who Really Owns Single-Family Investment Properties?
About 23 percent of residential homes built for one to four families are now owned by investors, according to a recent study. But they may not be the investors you’re thinking of. Read more.
Moments When Clients Don’t Want You to Text
Communicating with your customers may be faster and simpler via text message, but there are certain times during the transaction when they need to hear your voice. More info.

3 Keys to Capturing Qualified Leads Online
Check out how to be strategic about using pay-per-click ads on your website to attract qualified prospects online.
Does Your Brand Target the Ideal Customer?
Follow this checklist to make sure your messaging, photography, and content appeals to the type of buyers and sellers you want to serve the most.

News for your clients!Which Light Bulbs Won’t Burn You Cost-Wise?
Light bulb labels are deciphered in this article so you’ll know exactly what you’re getting in terms of brightness, color, and energy