First Beer in Royal Pint for U.S. Market

October 15, 2012

Oskar Blues continues its canned beer innovation with the launch of a first for a beer in the North American market: a 19.2 ounce (Royal Pint / 568-mL), single-serve can of its Dale's Pale Ale. The new package is immediately available in Colorado and will be part of Oskar Blues Brewery’s Ohio and Kentucky launch October 22nd before going into their entire distribution network in January of 2013.

“Continuing to push the boundaries is what gets us up in the morning, it’s what drives us. This package is a product of that drive and passion. We continue to do what we love, toss a can in your backpack for the backcountry or a grab a stovepipe (19.2oz.) at music and sport venues. 19.2 ounces of Dale’s Pale Ale to go with your favorite band, hell yes.” says Oskar Blues Soul-Founder Dale Katechis.

The Dale’s Pale Ale Royal Pint will initially feature special 10th Anniversary graphics and will celebrate the brewery’s recent announcement of the additional location in Brevard, NC. The partnership with “Mountain Song at Sea”, the first ever floating bluegrass festival, is the latest addition to the Mountain Song Music Festival that was born in the same small town of Brevard, NC that they will share with the brewery.

“Brevard rings true with the same eclectic mountain charm that inspired Oskar Blues to put Dale’s Pale Ale in a can ten years ago in Lyons, CO,” says Dale. “Brevard and Lyons share a small town, main street tone mingled with live music and an energy emerging from the surrounding hills.”

Ball Corporation is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Oskar Blues is the first brewer in North America – craft or otherwise – to package beer in the unique, sleek-looking can.

Oskar Blues has launched a fistful of new projects in the past 12 months including the addition of the Brevard, NC brewery slated to produce 40,000 BBLS in 2013, and added four new states in the second half of 2012. The developments join two beer-blessed Colorado restaurant locations, the opening of their sustainable Hops & Heifers Farm, production of their own line of mountain bikes with REEB Cycles (www.REEBcycles.com) and rolling out the Bonewagon Food Truck all while posting a 50% increase in nationwide revenue. The brewery grew from 42,000 barrels in 2010 to 59,000 barrels in 2011 without opening any new markets while they are scheduled to hit 90,000 barrels this year.