Business Profiles

Purpose:
Company profiles are usually prepared to serve several purposes. Some examples are: to communicate a vision, establish credibility, obtain contracts, secure grants or other forms of funding and attract new clients. Whatever the purpose, careful development of strategy and content are important to the effectiveness of a company profile.

Method:
When writing for a company, care must be exercised to ensure the image and integrity of the organization is conveyed in a positive manner. Vocabulary, confidentiality and style as well as critical thinking are all important considerations. An engineering company for example, should be represented in a manner that indicates a unique blend of technical and non-technical language in order to communicate effectively. The scope of Company service and a list of clients (without divulging sensitive information) should also be incorporated. Upon reading a company profile, the reader should be impressed with the competence, reliability and uniqueness of the company as well as the services and products offered.