In my day job, I work to ensure that people don’t make themselves look like asses online. So when I see two “social media rockstar ninjas” duking it out publicly on Twitter, I raise a virtual eyebrow.

Everyone loves to watch a disaster when it doesn’t affect them, but Twitter isn’t the proper place to have a fight. Twitter is the absolute worst place to fight about anything.

When you argue on Twitter, you limit yourself to the lowest level of argument. You can’t expand your thoughts. You can’t use any detailed examples. You’re fighting with whole world watching, and your fight is probably over something that could be solved with a two minute phone call.

It has even less substance than a presidential debate.

And for what? To prove a point that doesn’t need to be proven? To try and make yourself look smarter than someone else people only know through 140 character messages?

Those goals are really going to advance your crappy personal brand into the toilet, right next the rest of your mouth diarrhea.

Get over yourself. You have a right to defend your reputation, but you’re going to look like an ass trying to make a point on Twitter where people don’t have context and form their on misinformed opinions and assumptions.

Be the better person. Don’t get into a fight over nothing. Take it to somewhere you can have a real conversation. Somewhere you’re not trying to drag someone else through the slings and arrows of the social media peanut gallery.

This post reminded me of this! Twitter fight between big-ad people. Not a good look. http://www.mediabistro.com/agencyspy/today-in-twitter-catfights-current-and-former-cpb-ers-squabble-over-soda_b40890