Many people associate Australian wine with a little yellow kangaroo. While this little yellow kangaroo has done wonders for wine promulgation, it has also caused some negative backlash into the wine world. Australian wine has garnered a reputation for being big, fruity, and cheap, affordable, inexpensive. The price point has been fantastic for introducing people to the world of wine but it has also set the expectation that wine pricing should be under $10 and red wine = massive fruit bomb! The low price point (and the current economic time) has shook the California wine business like a 7.2 […]

Name 10 things that come to mind when you think of New Orleans and Indianapolis? I guarantee wine is not on the list. Wine probably wouldn’t be on the list even if you expanded it to 100. Add the Super Bowl in the mix and wine has the potential to become a small afterthought in the midst of the beer, bourbon, Hurricanes, and absinthe – where does the wine fit in? The Super Bowl draws an audience of over 175 million people worldwide. 50 million American’s are enjoying Super Bowl parties. Common party food is pizza, wings, chips, nachos, BBQ, […]

California is known for the Cabernet Sauvignon, big, bold, beautiful and sometimes over the top (kind of like the California lifestyle). Oregon is known for its lighter, earthy, liberal, organic Pinot Noir (similar to the people who live there, eh). New York is producing quality Riesling ranging from sweet to off dry, this opulant varietal is often misunderstood but pairs well with tons of food (akin to the oft mis-understood and passionate New Yorker). What about Washington? Is Washington the Merlot king – underappreciated, oft-maligned, but delightfully robust? Or, is Syrah the fruit of the Evergreen State – deep purple […]

I do not proclaim to be a social media guru, expert, or marketing maven. I am, like many of you, learning to use the tools through observation, success and failure, and absorption of the mass quantities of information. While my journey with Twitter began only three months ago for DrinkNectar, I have been using social media for two years for Real Estate and personal connection. There is so much great information out there for businesses to digest. Getting started can be a challenge and once you’re involved, filtering the knowledge can be downright overwhelming. Many sites are dedicated to collecting […]

Wineries on Twitter: @sokolblosser on Twitter The goal of this series is to connect with wineries and wine business that use Social Media (Twitter and Facebook) effectively. These interviews can serve as a catalyst to help other wineries and wine businesses to see the benefits (and pitfalls) of joining the social revolution. Interview Questions How long have you been using Twitter? Sokol Blosser has been using Twitter since the fall of 2008. What prompted you to dive in? A few of our consumers and colleagues were using Twitter and other free social media outlets to express their food and wine […]