Events:: Workshops for Life Instyle (Melbourne)

In just a few weeks time Australia’s best boutique gift, home, kids and lifestyle trade fair, Life Instyle opens at the Royal Exhibition Building. As well as providing a showcase for over 350 lifestyle designer brands from Australia and the world, LifeInstyle also offers business workshops within the trade show. I’m delighted to be part of the Conversation Series for the event (because you know how much I love a good chat!)

Join me for one (or all!) of my workshops created especially for design driven, retail business. We’ll explore the digital marketing landscape and how to make the most of it for your business in the ‘Life On Other Planets‘ workshop. We’ll get to business planning and productivity in the lead up to Christmas in ‘Business Blast Off‘. And finally we’ll land on ‘Planet Instagram‘ to learn how to really get the most out of the fast growing social media platform for visually driven brands.

Details and booking links are below.

NOTE: This is a trade only event and you’ll need an ABN to register (for free) and attend.

Planet Instagram

For beautiful, design driven businesses like yours, Instagram is now your number one social media platform for community building. But how do you make the most of it so that you’re growing your following, but more importantly growing your bottom line?

This hands-on session will comprise both a theory and practice component, and explore:

Theory:
Best practice tips for your profile
The best times to post
What to post
How to build your following
Examples of who’s rocking Instagram and why
Being productive

Practice:
Styling product shots
Taking great photos on your smartphone
The best photo editing apps to use
Great captions and hashtags to use

Due to the hands on nature of this workshop, numbers are strictly limited to ensure each participant has a chance to take photos, edit and post while asking questions.

LIFE ON OTHER PLANETS

Finding Tribes in the Digital Universe

76% of marketers agree that marketing has changed more in the last two years than in the last 50. Digital media in particular moves at lightning speed and it can be tough to keep up and know what’s the right communication and promotion tactics for your business. Join our resident digital strategist and blogger Kylie Lewis to explore and discover the best digital marketing, content topics and social media platforms for your business, and have an opportunity to ask those questions keeping you awake at night.

BUSINESS BLAST OFF

Mapping your 90 day Mission

Join executive coach Kylie Lewis for a power hour of business planning to get your next 90 day mission to calm, focus and productivity underway. Having worked across some of Australia’s most well established brands to some of the smallest and newest, Kylie knows that the hottest issue for all entrepreneurs today having the time and space to think clearly, to make priorities and to feel in control of the day to day. Overwhelm, distraction and competing demands hold back even the most driven, capable person. This is your opportunity to program your business GPS for the next three months in the lead up to Christmas. Make plans to maximise your marketing impact, ensure you have the right skills on board, plug any holes and navigate your pre -Christmas mission with confidence and clarity.