Airtel Zambia New Job Opening: Digital Brand Executive

Drive Airtel’s Website and social media growth and content presence through innovative initiatives and stimulate the appeal to the customer. Develops innovative interactive web-based tools that compliment and contribute to the airtel communications media pool.

REPORTING TO THE BRAND AND COMMUNICATIONS MANAGER, THE MAIN REPSONSIBILITIS ARE;

1. Promotions and Brand building

Brand custodian

Ensure effective and timely execution of all campaigns development and roll out

Support relevant marketing activities to support the development of the brand across the country

Ensure Brand compliance under guidance of the Head of Brand and Marketing communications and Head of Department

2. Marketing Management

Agency Management Relations

Weekly Competition reports

Market trend analysis reports

Drive Website marketing ensuring delivery of SOV and clicks according to the approved business, Marketing plan, and budget.

Plan tactical activities across all segments to drive traffic to Airtel Website

Monitor evolution of customer segment needs, market, and industry

Create web based solutions to usage of Airtel product and service offering

Implement website enhancements such as new functionalities and updates

Daily track the number of hits and run programs to grow the website traffic

Maintain current information on the website and ensure all items posted follow Airtel group and OPCO specific guidelines

3. Communication

All marketing communications carrying the brand logo to be in line with brand guidelines and brand communication standards

Support all other functions driving brand values and ensuring custodianship of brand standard conformance in line with Website communications and Brand Assets

4. Project Management

Ensure all projects are carried out within approved budget, set timelines and according to agreed calendar

Works on special projects and assignments as requested by the Brand and Communications Manager or Marketing Director

REQUIREMENTS

Minimum of a degree in Commercial discipline or Computer Science

Project Management, Post Graduate diploma in CIM certifications will be an added advantage

Excel and PowerPoint Competency

At least 2 years working experience in the brand management space

Proven working experience in digital marketing

Up-to-date with the latest trends and best practices in online marketing and measurement