Sharp Filmshttp://www.sharpfilms.co.uk
Exeter based video productionFri, 30 Nov 2018 13:18:54 +0000en-GBhourly1https://wordpress.org/?v=4.9.9http://www.sharpfilms.co.uk/wp-content/uploads/2017/08/cropped-site-icon-32x32.jpgSharp Filmshttp://www.sharpfilms.co.uk
3232What Makes Video Such an Effective Marketing Tool?http://www.sharpfilms.co.uk/video-content-marketing/
http://www.sharpfilms.co.uk/video-content-marketing/#respondFri, 30 Nov 2018 13:18:43 +0000http://www.sharpfilms.co.uk/?p=11955People are watching video. There’s no question about it. The vast majority of us can’t turn away from the videos flashing up on our social feeds. So, it may seem obvious that video marketing is the way forward for businesses. After all, there is an audience waiting hungrily for the...

]]>People are watching video. There’s no question about it. The vast majority of us can’t turn away from the videos flashing up on our social feeds.

So, it may seem obvious that video marketing is the way forward for businesses. After all, there is an audience waiting hungrily for the next exciting video to hit their feeds. But all good companies will run cost-benefit analyses. Does it make financial sense to host high-quality video content on your site?

Video helps to boost conversions and sales

Video is extremely effective at telling the customer what they want to know when they’re in the market for a new product or service.

People are savvy buyers. They want to know they’re buying the best products from the best company. That means your video content marketing has to lead them through the awareness, interest and consideration areas of the marketing funnel – seamlessly.

People want to understand what your business is about in order to consider buying from you. Pictures may be worth a thousand words, but video has even greater potential – and the stats agree. Digital Sherpa calculates that video increases understanding of your business by 74%. Video marketing that captures your tone perfectly will do the real legwork, and if people get what you’re about, they’re far more likely to buy.

And this, in turn, helps with:

Engagement

Getting people to engage with your business is huge. If your video content marketing tells people about you, those that approach your website will likely already be interested in buying. All you need to do now is convince them to part with their money.

Video helps to build trust

What you’re selling doesn’t just come down to a bunch of words and some hastily taken studio pics. With video marketing, you have the opportunity to welcome the viewer right into your world.

Video can perfectly capture the personality of your business. People want to feel that you’re on their side, that the transaction of money is secondary to the newfound bond you have, and that if they have any problems, you’ll be there to help them out.

You can portray your hardworking, committed team or the founder’s vision which has evolved into the company you are today, or quite simply, just demonstrate your values. Whatever it does, it has to feel human.

Video can boost SEO

From humanity to algorithms.

Google’s search algorithm rewards businesses when the website seems to satisfy the search that a customer made to get there. Therefore, the time spent on the website, the relevance of the content to the search term, and a host of other factors all affect whether Google favours your site by putting it higher up the list when the search results appear – that’s SEO in its most basic form.

While you probably knew that, it can be helpful to break it down. People need to stay longer on your website for good SEO. A big part of video content marketing is capturing people’s attention and keeping them on-site – long enough to satisfy the algorithm, and to convince the viewer to become a customer.

And did you know that:

Click through rates are highest for video

That’s out of all digital ad formats, so you’re already onto a winner if your video ad is out there in the world.

Make sure that a click through on your video leads to a page which is specifically tailored for viewers of that video. This will reduce bounce rate, as well as satisfying viewers and answering any immediate request for more detail.

Video is unbelievably effective

Not all video marketing goes viral, but that which does benefits from conversions which skyrocket. If your ad is different, up-to-date and exciting, viral fame could be waiting around the corner.

And even for the 99.9% of ads which don’t go viral, video marketing that captures the essence and purpose of a brand is a great bet for increasing the number of visitors to your website, the time they spend on it, and the number of conversions you make. It’s proven to be the most effective form of marketing out there in the digital realm – surely a no-brainer for any company, big or small.

Why not get in touch with us today about those wild, creative and beautiful plans you’ve got for your business? We’ll help you out with some stunning video content marketing to capture just what you want to say.

]]>http://www.sharpfilms.co.uk/video-content-marketing/feed/0Why Your Business Needs Video Contenthttp://www.sharpfilms.co.uk/why-business-video-production/
http://www.sharpfilms.co.uk/why-business-video-production/#respondFri, 30 Nov 2018 11:38:58 +0000http://www.sharpfilms.co.uk/?p=11952Video in the 21st century seems like a mix of overblown, mega-high budget adverts, YouTube videos, and Vine compilations. But video doesn’t have to be expensive, ludicrous or overly postmodern to be effective in today’s digital world. Businesses of all sizes can reap the benefits of video – if they...

]]>Video in the 21st century seems like a mix of overblown, mega-high budget adverts, YouTube videos, and Vine compilations. But video doesn’t have to be expensive, ludicrous or overly postmodern to be effective in today’s digital world. Businesses of all sizes can reap the benefits of video – if they know how to do it right. That’s why good business video production should be a priority for all brands looking to make their mark in the world.

Video is a sensation for businesses

There’s a reason YouTube rules the web. It’s addictive to watch a world created in light, sound and colour before your eyes. It’s absorbing, fascinating and the most in-depth you can get without being there yourself. That’s why, when people see video, they really get it. They understand your product or service, they familiarise themselves with your environment and they get invested in the people.

That’s exactly what it takes to get a good lead. See what we’re saying?

Think about it like this. Apple products may appear to speak for themselves – they’ve got amazing capabilities and a sleek design. But their business video production takes things further. When you watch videos of Steve Jobs speaking for his own Apple products, they take on a whole new dimension. They become machines from the mind of a genius – and the customer becomes part of his legacy.

Allowing people to engage not only with the product, but the wider company tone and values, is a great idea. It’s guaranteed to get you the long-term engagement that you’re looking for.

The stats speak for themselves

Reading is out, and watching is in. It may be a commonly held belief that customers are getting less and less likely to read written material, but it’s the statistics which show that this is true. By 2021, video traffic will be 82% of all internet traffic. That’s an increase from 73% in 2016.

The world is changing fast, and so is the way customers absorb information. Business video production isn’t just about showing what your product looks like, or how your service operates. It’s about telling the customer everything they want to know. Creating video is no longer about filling space on your website or creating something cinematic once in a blue moon. Video now has to be a way of life for small businesses – or else they risk falling by the wayside.

If you don’t have video content, you’re missing out on a world of consumers who are hungry for this kind of content. In fact, by 2021, a million minutes of video content will cross global IP networks. We’d say it’s worth making sure yours is a proportion of that.

Formats are super important

The stats also note that increasing numbers of consumers are viewing most of their video content on mobile devices. Not only should your YouTube videos be bold and dynamic enough to be viewed on small devices, but you should be thinking about how your video content translates across all forms of social media marketing.

Facebook videos, for instance, can go viral in minutes. If your target audience uses Facebook multiple times a day, you should be thinking: ‘Are we presenting this in the most click-worthy form possible?’ ‘Will this gain my page more likes?’ ‘How long can we keep people’s attention for before they scroll away?’

Business video production should answer all these questions if you’re in the market for the attention of that audience. If not, look at the statistics for other apps – Twitter, Instagram (including stories), even apps targeted at younger audiences like TikTok. Ask yourself what kinds of videos you should be making to get attention on these platforms?

Even live video has made strides in recent years, and will account for 13% of Internet video traffic by 2021. The jump looks to be a huge step up from only 3% at present. If there was a time to make live videos, it’s now!

Video is the way forward

It’s undeniable. People are sitting in front of their computers waiting for information to come to them. If you can tailor your video content to meet your target audience, there is an audience there to capture.

The only thing left to do is to create your video content using a business video production company. Whatever your grand ideas, we can help you out with them. Get in touch and we’d love to have a chat about it!

]]>http://www.sharpfilms.co.uk/why-business-video-production/feed/02017 Roundup // Sharp Films Exeterhttp://www.sharpfilms.co.uk/2017-roundup-sharp-films-exeter/
http://www.sharpfilms.co.uk/2017-roundup-sharp-films-exeter/#respondMon, 12 Mar 2018 17:38:14 +0000http://www.sharpfilms.co.uk/?p=11669 2017 – What a year! // Sharp Films Exeter ” template=”/home/sites/sharpfilms.co.uk/public_html/wp-content/plugins/nextgen-gallery/products/photocrati_nextgen/modules/ngglegacy/view/gallery.php” order_by=”sortorder” order_direction=”ASC” returns=”included” maximum_entity_count=”500″] I started Sharp Films straight out of university in July 2014, starting from scratch is a real challenge, and you soon realise that the road ahead could get a bit bumpy, which it...

2017 – What a year! // Sharp Films Exeter

I started Sharp Films straight out of university in July 2014, starting from scratch is a real challenge, and you soon realise that the road ahead could get a bit bumpy, which it did. Year on year my business grew, so did the list of equipment required to do a great job for my clients. I love my work, the people I meet, the places I travel too and the achievements made and I feel that this show’s in my work. 2017 has turned out to be the best year yet with some really interesting, unique and creative jobs. I have had a lot of repeat business from some of my dedicated clients that love the work I create for them. Also, I have worked with many new clients throughout 2017 which have all been extremely happy with the service we provided. Everything has stepped a notch throughout the year. The Kit, The style and the knowledge has all good bigger and better which means I can keep up the high standard of work that makes Sharp Films stand out from the rest. 2018 is looking like its going to be even more epic, with lots of big plans and exciting shoots in the pipeline. Video Production Exeter

deo Production Exeter

The Clients // Video Production Exeter

During 2017 I had the pleasure of meeting and working with lots of fantastic talented people who produce, or are involved with, an array of services, products or activities. The list is growing, so is the diversity of work, involving the tough extremes of Downhill Biking, to working with Virgin Atlantic, or filming the Exeter Food Festival. It’s not just my own projects I work on, I also work as a second camera operator along with talented Steven Brooks, on high end productions for a variety of Blue Chip companies. We have a special relationship with our clients. I am taken back by some of the unique ideas that some people turn into really interesting businesses, like a mobile cocktail bar, or exquisite handmade shoes, or a personalised range of outdoor clothing. The special relationship with our clients extends to consultation, suggestions and recommendation aimed to help boost their presents on the internet. I am really looking forward to seeing what 2018 has to offer and if it was anything like 2017, I cant wait!

Video Production Exeter

The Kit // Exeter Based Videographer

We invested heavily into new kit in 2017 and intend keeping this investment going into the latest tech throughout 2018. It’s important to keep up to date with the latest kit as technology is moving so fast, you can soon be left behind. We added new Camera’s, Gimbals, Lens’, Editing Equipment and much more to the fleet last year. This means that we can be creating the best work possible as we aren’t restricted by the tech. All of our camera’s shoot in ultra sharp 4K and with the gimbal you can capture shots you would never imagine possible. Here is a kit list showing the range of some our video kit we have:

]]>http://www.sharpfilms.co.uk/2017-roundup-sharp-films-exeter/feed/0Jay Williamson // DownHill Biking Filmhttp://www.sharpfilms.co.uk/jay-williamson-downhill-biking-film/
http://www.sharpfilms.co.uk/jay-williamson-downhill-biking-film/#respondSat, 03 Mar 2018 11:19:29 +0000http://www.sharpfilms.co.uk/?p=11655The Cornish Fasty // Extreme Video Production Exeter Trying to keep up with Jay Williams isn’t the easiest of tasks…. a single Sharp Films Videographer to keep up with all the activity. Gawton Gravity Hub, One of the best downhill mountain bike trails in the south west, and where all...

Trying to keep up with Jay Williams isn’t the easiest of tasks…. a single Sharp Films Videographer to keep up with all the activity. Gawton Gravity Hub, One of the best downhill mountain bike trails in the south west, and where all the action took place. The weather also added to the challenge, misty to start, light drizzle and then dry, great considering everything had to be shot on foot, not easy when you have to run to keep up, carrying a lot of equipment. Filming and Editing South West

Sharp Films // Filming & Editing South West

The Cornish Fasty | Filming and Editing services Exeter, South West |

This action packed Sharp Film was one of our most challenging assignments, I decided, because of the location and type of terrain, that one camera closer to the action, would add to the actual feel of the shoot. Almost as soon as it all began I was beginning to doubt my decision, the physical effort required just keeping up with Jay was extremely demanding, but working with him was fantastic, his experience with other film crews helped as we setup positions for jumps and other complicated shots. Overall the shoot went extremely well, although very exhausting. The kit used was kept to the minimum, a Sony A7Sii & FS5 and Movi M5 Gimbal.

Check out the film below and be sure to keep up to date with all our work via our social media platforms – Instagram | Facebook

Jay Williamson Downhill // Videographer & Editor Devon

Jay Williamson Downhill | sharp Films | Exeter Videographer

Sharp Films, proud to work with Jay who is 24 years of age, lives in Cornwall, and has competed at the Downhill World cup series, finishing 7th Elite in the British overall Downhill series. He is currently riding for the Steve Peat Syndicate, Santa Cruz Bicycles, Royal racing, 7th protection and Horizon watches. Local riding spots are, Woodys Bike Park, Cornwall, and Gawton Gravity Hub, Devon. Jay is a fine example to his profession, through hard work and determination, he has achieved much, but his real reward is the self satisfaction for those achievements and this is just the beginning of his success! Learn more about jay here – https://www.pinkbike.com/news/who-is-jay-williamson-video-2015.html

]]>http://www.sharpfilms.co.uk/jay-williamson-downhill-biking-film/feed/0Classic Motor Show 2017 – Official Video Out Soonhttp://www.sharpfilms.co.uk/classic-cars-under-wraps-exclusive/
http://www.sharpfilms.co.uk/classic-cars-under-wraps-exclusive/#respondSat, 09 Dec 2017 14:18:50 +0000http://www.sharpfilms.co.uk/?p=11621Classic Motor Show 2017 // Sharp Films If you’re really serious about classic cars then you definitely won’t want to miss this film, which includes stunning cars and interviews with leading motoring and TV personalities.It was shot over three days by a team of Sharp Film videographers, covering all aspects of the...

If you’re really serious about classic cars then you definitely won’t want to miss this film, which includes stunning cars and interviews with leading motoring and TV personalities.It was shot over three days by a team of Sharp Film videographers, covering all aspects of the exhibition. The Classic Motor Show is spread over one million square feet of space, featured hundreds of classic cars plus a massive spare parts arena and is one of the largest exhibitions of its type to be held in the UK. The film is a fast paced, action packed montage of the best bits that this amazing automotive show has to offer. We are in the final stages of post production so keep your eyes out for the video which will be live soon! Event Video Production

Event Videography // Sharp Films Exeter

The 2017 Classic Motor Show was a tough but enjoyable shoot, meeting with lots of very interesting people and this years show was the biggest and definitely the best we have filmed. We have already been booked into shoot the sister shows “Race Retro” & “The Classic Car & Restoration Show” for 2018. We are really looking forward to getting amongst these beautiful and unique classic cars more throughout the year. Keep your eyes out for the official 2017 Classic Motor Show video shot by Sharp Films…. But for now why not check out some of our recent work here – www.vimeo.com/sharpfilmsexeterEvent Video Production

]]>http://www.sharpfilms.co.uk/classic-cars-under-wraps-exclusive/feed/0New Toys // The Sony FS5http://www.sharpfilms.co.uk/new-toys-sony-fs5/
http://www.sharpfilms.co.uk/new-toys-sony-fs5/#respondThu, 31 Aug 2017 13:26:40 +0000http://www.sharpfilms.co.uk/?p=11484Sony FS5 // Promotional Films Devon Over the last 18 months we have been heavily investing into our filming equipment. The next tool to join the fleet is the Sony FS5! As you can see from the pictures below, it’s a fantastic looking piece of kit. The Fs5 is another...

Over the last 18 months we have been heavily investing into our filming equipment. The next tool to join the fleet is the Sony FS5! As you can see from the pictures below, it’s a fantastic looking piece of kit. The Fs5 is another industry standard camera with 4k and super slow motion capabilities, it really has everything you need to create some really stunning work. The combination of this camera and the Sony A7SII is for us, the perfect two camera set up. Promotional Films Devon

The Kit List // Exeter Based Videographer & Editor

It’s really important to make sure that we are constantly keeping up to date with the technology. With the equipment we have, we are bang up to date with a fleet of cutting edge technology to make your films as current and unique as they can be.

Check out our main kit list below, to see what we use to shoot our promotional films:

Sony Fs5 ( Metabones)

Sony A7sii

Peli Case of Canon & Samyang Lens’s

Movi Freefly M5 gimbal

Sennheiser 416 Microphones

Manfrotto Tripods with fluid head

LED Pannel Lighting kit

production Accessories

Professional Mac Video Editing suite

2017 Showreel // Filming & editing Services Devon

Check out out our new showreel which was all shot on the Sony A7sii and Sony FS5.

]]>http://www.sharpfilms.co.uk/new-toys-sony-fs5/feed/0Sharp Films – A. Fresh. New. Lookhttp://www.sharpfilms.co.uk/creative-4k-video-production-devon/
http://www.sharpfilms.co.uk/creative-4k-video-production-devon/#respondWed, 30 Aug 2017 16:24:36 +0000http://www.sharpfilms.co.uk/?p=11469A. Fresh. New. Look // Creative 4K Video Production Devon Over the last few months we’ve been working on updating the look for the Sharp Films brand. Its always been really important for our branding to match up to our work. We wanted to create a new bold, unique and...

Over the last few months we’ve been working on updating the look for the Sharp Films brand. Its always been really important for our branding to match up to our work. We wanted to create a new bold, unique and easy to read logo that says exactly what It does on the tin. The website has had some updates over the last few weeks as well; all of the updated branding and photos being added onto the website so everything matches up. Like our logo, we want our website to be a platform to show you what Sharp Films is really about! With our new look website you are instantly hit with visuals that give you a really good indication of our style and creative flair.

Sharp Films | Exeter based videographer

New Showreel // Filming & Editing Services Devon

2017, how are we more than half way through you already? Its been a fantastic year so far! We have been able to work with some great business’s in Devon but also much further afield. To accompany our new look website we have created a new showreel with all the films we have shot this year. This will be updated at the end of the year as we have some very interesting projects on at the moment that aren’t to be missed! Check out the Sharp Films 2017 showreel below!!

]]>http://www.sharpfilms.co.uk/creative-4k-video-production-devon/feed/0Tools of the Trade | Commercial Video Production Exeterhttp://www.sharpfilms.co.uk/video-kit-exeter-based-videographer/
http://www.sharpfilms.co.uk/video-kit-exeter-based-videographer/#respondTue, 06 Jun 2017 17:26:09 +0000http://www.sharpfilms.co.uk/?p=11377The Kit // Commercial Video Production Exeter, Devon Over the last few years we have been heavily investing into our kit to bring you the best quality video production that we can. We have 4k capable camera’s to give you extremely high quality and crisp images, matching this with...

Over the last few years we have been heavily investing into our kit to bring you the best quality video production that we can. We have 4k capable camera’s to give you extremely high quality and crisp images, matching this with some of the most up to date and innovative Gimbals, Lighting, Editing software and audio recording kit. It is important to always have the correct tool for the job and this applies just as much in the world of video production – Check out some pictures of our kit below!

Chasing Perfection | Unique Filming & Editing Services

Although having the correct tool for the job is very important, we pride ourselves on creating unique and engaging work. Being a young business we can look at things from a new perspective and create work that has never been done before. Perfection is something that is constantly chased, its important to us that we create the best work possible to showcase your business or service. As well as a job, videography and film making in general is a huge passion of ours and we will always go the extra mile to create something we are truly proud of. By combining the most up to date technology and young brain’s we can create films for your business with a really fresh and individual style!

]]>http://www.sharpfilms.co.uk/video-kit-exeter-based-videographer/feed/0The CocktailKings Promotional Filmhttp://www.sharpfilms.co.uk/the-cocktailkings-promotional-film/
http://www.sharpfilms.co.uk/the-cocktailkings-promotional-film/#respondSat, 22 Apr 2017 10:47:44 +0000http://www.sharpfilms.co.uk/?p=11371The CocktailKings Promo Film // 4K Filming services Exeter The Cocktail Kings is made up from a couple of great guys, Alex Rogers and Jack Andrews. They bought a VW Campervan and got it converted into a pop up cocktail bar… I know, an amazing idea right? We were approached...

The CocktailKings Promo Film // 4K Filming services Exeter

The Cocktail Kings is made up from a couple of great guys, Alex Rogers and Jack Andrews. They bought a VW Campervan and got it converted into a pop up cocktail bar… I know, an amazing idea right? We were approached by Alex after he saw the Exeter street food film we shot and he liked what he saw! They decided that our social media package suited their needs best and booked us in for half a day of filming at the Budleigh Food & Drink Festival.

It was great to catch up with the chaps and capture their brilliant little business in full swing. The weather was on their side all weekend and had a fantastic opening weekend. We wanted to capture how unique and brilliant the CocktailKings really are and kept it short and sweet for social media use.

Positive Feedback // Video Production Devon

Alex and Jack were really pleased with the video and were kind enough to write us a few words about how they felt after working with us.

“You only need to look at the promo videos Chris has made to see how talented he is. Listens to your thoughts, has a great vision and ideas of his own and incorporates them into a slick masterpiece. Pleasure to work with.”

Thanks for the Kind words guys! Have a look at the video we came up with below & please check out The CocktailKings website for more information here.

]]>http://www.sharpfilms.co.uk/the-cocktailkings-promotional-film/feed/0On The Waterfront Promotional Film | 4k Filming Services Exeterhttp://www.sharpfilms.co.uk/waterfront-promotional-film-4k-filming-services-exeter/
http://www.sharpfilms.co.uk/waterfront-promotional-film-4k-filming-services-exeter/#respondWed, 15 Mar 2017 16:48:19 +0000http://www.sharpfilms.co.uk/?p=11365Promotional Video Production Exeter | 4K Video Production Devon On the Waterfront is a fantastic restaurant that is based on the picturesque part of Exeter, the “Quay”. We were approached by Chris who manages the restaurant and he wanted us to create a unique and engaging video that showed off...

On the Waterfront is a fantastic restaurant that is based on the picturesque part of Exeter, the “Quay”. We were approached by Chris who manages the restaurant and he wanted us to create a unique and engaging video that showed off what makes On The Waterfront stand out from the rest. We were blessed with fantastic weather for the shoot.The Quay and On The Waterfront restaurant naturally has a great fantastic atmosphere so it was easy to capture lots of happy faces. The restaurant is known for its legendary pizza’s so it was important to capture these being made and consumed… of course we had to try a slice, or two!

Check out the Waterfront promotional film below:

A Happy Customer | Sharp Films Exeter

Its always great to hear from a happy customer, here are a few words from general manager Chris Billing :

“Chris was a professional from the start to the end of the process.It was great to bounce ideas off each other while receiving some brilliant recommendations.During the video shoots Chris was really discrete. His director skills also came through.We were very picky, but Chris managed to give us a better end product than we were expecting.Thank you and look forward to using you on our next project“