Google warns rise of AI may backfire on company

Google has warned that advances in artificial intelligence may have a negative impact on its business, leading to fines and concerns over ethics.

Demand for its products and services may falter over concerns surrounding the ethics and legality of machine learning, the search engine's parent company Alphabet warned in its latest annual report.

“New products and services, including those that incorporate or utilise artificial intelligence and machine learning, can raise new or exacerbate existing ethical, technological, legal, and other challenges, which may negatively affect our brands and demand for our products and services and adversely affect our revenues and operating results,” the filing stated....

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