All posts by Christina

Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy.

Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare that, for instance, to the 167 million viewers who watched the most recent Super Bowl)…

Representatives of the Monaco Government Tourist and Convention Authority, in association with Atout France, hosted 40 travel professionals for dinner at the Shangri-La Hotel in Vancouver last week on the final stop of their Canadian roadshow. It was the first time the world’s second-smallest country (after Vatican City) has hosted a travel trade event in the city…

Ah, Twitter: Everyone’s favorite character-count taskmaster. If you’ve been using this most confining of social networks for any length of time, you’ve likely mastered some tricks to fit powerful messages into 140 characters or less…

Commonly known as “North Van” – and making up a large part of “the North Shore” along with West Vancouver – North Vancouver actually includes two distinct municipalities: the City of North Vancouver and the District of North Vancouver…

With 313 million monthly active users, Twitter is a huge social media network offering plenty of potential for meaningful connection. But with more than 500 million Tweets sent every single day, it can be tricky to stay on top of the most relevant content, get your Tweets seen, and maximize the time you spend on your Twitter activities…

Royal Scenic, together with partners at the Japan National Tourism Organization and Air Canada, welcomed 125 agents to a dinner event in Vancouver last week to learn more about the company’s Japan packages…

Has this ever happened to you? You’re crafting a social social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and Facebook posts with photos get both more Likes and more comments.

I’m proud to be the copy editor of this important project as part of my work with Fresh Air Publishing. Inspired Cooking, featuring recipes and stories from 20 of Canada’s top chefs, benefits the supportive cancer programs at InspireHealth.