NEW ORLEANS — The words have been hanging on the 49ers’ quote board for about 2½ weeks, courtesy of their veteran safety Dashon Goldson.

" 'We get fresher under pressure,' " coach Jim Harbaugh relayed on Sunday night, after San Francisco’s team plane touched down in New Orleans. "So that bodes well for us."

The 49ers were the first team to arrive in the "Big Easy" for Super Bowl XLVII — the Ravens arrive on Monday — determined not to let this hectic week or the NFL’s grandest stage be too big for them.

From Harbaugh to starting quarterback Colin Kaepernick, the message upon arrival was that this 49ers team will not crack under pressure. There is plenty of it, after all: Pressure to win the franchise’s sixth championship. Pressure on the first-time Super Bowl head coach to be up to the task. Pressure on Kaepernick to join the ranks of 49ers Super Bowl winning quarterbacks Steve Young and Joe Montana.

"I've said this before: pressure, I feel like, comes from lack of preparation," Kaepernick said coolly. "This isn't going to be a pressure situation."

The 49ers, instead, maintained that this would be as much of a normal week as possible, even though a giant Super Bowl XLVII banner of Kaepernick and swarms of people newly in town for the big game filled the lobby of the team hotel.

Harbaugh's team arrived yesterday so as to follow the schedule of a normal game week. Today’s plans, Harbaugh said matter-of-factly, include weightlifting, meetings and practice.

Kaepernick followed his coach's lead. When asked what routine they'll follow, he stated, "the same routine we had when we were back in San Francisco." Asked how the team plane ride was different this week than the rest of the season, he replied, "just a bigger plane."

"It's just head down, keep working," Kaepernick added. "This isn't time to relax or get out of your routine."

The 49ers’ refrain is exactly what got them here. Take, for example, rallying back from a 17-0 deficit in the NFC Championship Game, in a Georgia Dome saturated with deafening crowd noise. Kaepernick, the second-year quarterback who will make just his 10th career start in the Super Bowl, has been able to ably guide his team here to New Orleans, seemingly undaunted by the pressure on his shoulders.

"No moment is too big (for him)," left tackle Joe Staley said. "I think his first start in the NFL, Monday Night Football, coming out to play the way he did, that shows you right there the kind of guts that guy has. It seems like every single situation you put him up with and say, ‘Well, let’s see how he responds to this one,’ he answers the bell and does amazing."

So that’s why, in the NFC Championship Game, Staley continued, "It wasn’t like, ‘Oh my gosh, he came back.’ It was what we expected; it’s what we’ve seen the whole entire season from him."

The 49ers are here in New Orleans to hold up under pressure one more time, to add that sixth title to a franchise that hasn’t seen one since 1994. Harbaugh, like coaches are expected to do, mapped out the season schedule as far as the Super Bowl. He explained, "you definitely have a plan, and you also have a feel as well."

Harbaugh declined to detail exactly what the plan for this week is, other that to say that it wouldn’t deviate much from the norm. If they’ve been fresher under pressure, why change now?

"It’s what we’ve done, and it’s been successful so far," Harbaugh said. "The team has been really focused, focused on winning … I think it’s the best focus on unity and winning that I’ve ever seen or been a part of."