ExactTarget released their Digital North, which surveyed more than 1,300 online Canadian consumers (ages 18 and older), and the research found Twitter users are more likely than Facebook and email users to buy from a company after engaging with them online. According to the data, more than 30 percent of online Canadian consumers are more likely to buy from a company after following them on Twitter.

Email

93 percent of online Canadian consumers subscribe to at least one email marketing program

44 percent of consumers that subscribe to a brand’s email program have made a purchase after receiving an email marketing message

61 percent of online Canadian consumers have liked a brand or company onFacebook

24 percent of consumers (ages 25-34) on Facebook have made a purchase after receiving a marketing message on Facebook

48 percent of Facebook users (18-34) report checking Facebook compulsively throughout the day

Twitter

13 percent of online Canadian consumers have followed a brand on Twitter

47 percent of Canadian Twitter users follow brands to keep up with a company’s products, services or offerings

5 percent of consumers on Twitter have made a purchase after receiving a marketing message on Twitter

“Canada is among the most digitally connected countries we’ve surveyed which creates a tremendous opportunity for marketers to connect with Canadian consumers across the channels they use most- email, Facebook and Twitter,” said Tim Kopp, ExactTarget’s Chief Marketing Officer. “Our Digital North research offers exclusive insights into why and how consumers engage with brands online, equipping marketers with the necessary tools to optimize digital engagements and fuel business results.”

Key comparisons of the Canadian research to other findings around the world include:

65 percent of Canadian consumers with smartphones report checking email at least once per day from their smartphone, compared to 48 percent in Germany

53 percent of online Canadian consumers have Liked brands on Facebook to receive discounts, compared to 29 percent in France

21 percent of Canadian consumers have followed a brand on Twitter to be affiliated with the product or brand because it is trendy, compared to 13 percent in Australia