Ticket Prices.Half of all Vancouver2010 tickets cost CAD 100 or less.100,000 tickets wereavailable for CAD 25.Average ticket price was CAD 142Vancouver 2010Ticketing: Key Figures.Total number of ticketsavailable: 1.54m.Total number of ticketssold: 1.49m.Percentage of ticketssold: 97%.Approximate ticket revenue: CAD 257mSales ProcessWithin Canada, there were three phases of ticket sales, the first of which was launched in October2008. In order to ensure that the Vancouver 2010 Ticketing Programme was fair and accessible to allCanadians, this first phase of the Ticketing Programme included a random lottery for all sportssessions that were oversubscribed. In the end, the huge demand for Olympic tickets meant that morethan 120 of the 170 sessions that were available in Phase One were oversubscribed and subject to alottery. In the following two phases - which began in June and November 2009 respectively - ticketswere sold on a first-come, first-served basis.Internationally, NOCs were responsible for the sale of tickets within their own territories. They couldfulfil this directly or appoint an Authorised Ticket Reseller to assist with the management of the salesprocess. Exact sales dates were at the discretion of each individual NOC, but sales programmes werealso allowed to begin in October 2008. While demand for all sports events was substantial, ice hockey, short-track speed skating and figureskating all proved to be among the most requested events, while there was also huge demand fortickets to the Opening and Closing Ceremonies.Ticket DistributionChapter Five / TICKETING105Sales in CanadaInternational SalesSponsors and BroadcastersIOC and International Federations71%16%11%2%