Consumer Brand Relationship Association

Established in 2013, The Consumer Brand Relationship Association (CBRA) is the world's leading network for practitioners and academics interested in the study of the relationships consumers have with brands. The purpose is to promote this field, advance knowledge, facilitate the exchange of information, and encourage collaboration.

Mission

The mission is to advance knowledge about consumer’s relationships to brands and to facilitate the exchange of ideas and information, encourage collaboration, support events for their members and any academics and practitioners, as well profit and non-profit organizations and institutions.

Mission statement

The purpose of the Association is to promote, in collaboration with its Members, the development of the emerging field of study and research on consumer’s relationships to brands. The mission is to advance knowledge about consumer’s relationships to brands and to facilitate the exchange of ideas and information, encourage mutually responsible collaboration, support events for their members and any academics and practitioners, as well profit and non-profit organizations and institutions.

It shall be the purpose of this Association to:

facilitate the flow and exchange of information and ideas among members;

facilitate knowledge transfer from the research field to the practitioners and their organizations

encourage collaboration between academic and business institutions and actors interested in this field of knowledge;

encourage and assist research activities which advance knowledge of consumers’ relationship with brands and to increase the available printed materials;

support or sponsor events such as conferences, workshops, or seminars with a focal point consumer’s relationships to brands; and

build a knowledge community by increasing the membership of the Association.