Create a rewarded product

Note: This feature will be deprecated on April 21, 2020. If you’re currently using this feature, read below for next steps.

Rewarded products were initially introduced to help developers diversify their ads monetization strategy. Users could choose to watch a short advertisement and, upon completion, receive a rewarded product such as virtual goods or in-game currency.

After reviewing feedback from the open beta program, we have decided to discontinue this feature. You will be unable to manage rewarded products in the Play Console from April 21, 2020, and we will also stop fulfilling ad requests from this date. From April 21, 2020, you will be unable to view or manage rewarded products in the Play Console. Make sure you set up a payment method and download your rewarded product revenue CSVs before this date.

To ensure you are able to receive your payout, provide a payout method before April 21, 2020.

Previously, your earned balance for rewarded products needed to meet the minimum payment method threshold of $10 USD to select a form of payment. The $10 USD minimum threshold to setup a payout method has been removed for final payouts.

Previously, your earned balance needed to meet the minimum the minimum payout threshold of $100 USD to become eligible for a payout. Earnings above and below the $100 payout threshold will be paid out as a one-time payment within three months of April, 21, 2020.

Manage settings

You can block specific apps from advertising in your own app. Search for a specific app’s package name or use a comma-separated list for multiple apps. The maximum number of apps you can block is a combined total of 500 across all of your apps and your account.

Rewarded products are only available when an advertisement is available to be shown to the user. There may not always be an advertisement available. It may take a few weeks of ads traffic from the start of your rewarded product offering to calibrate the fill rate, which is the number of times an ad was shown to users.

Your selections for Ads Content Rating, Category blocks, and App blocks will also impact the amount of advertisements available.

Set the appropriate Ads Content Rating and minimize the amount of Category or App blocks you select to ensure an adequate fill rate.

You can set an eCPM floor (also known as a minimum eCPM) to only return ads when we predict they will generate a minimum level of revenue per 1,000 impressions. This ensures your rewarded products provide a balanced return for your in-game economy relative to paid products, and can also help to improve user experience by showing ads less frequently.

Tip: Enabling an eCPM floor will decrease overall revenue, so we recommend that you only do so if you have a strong reason to enforce a minimum return for your rewarded products.

Choosing an eCPM floor

If an eCPM floor is required, we suggest setting your threshold to Balanced to begin with, as our research has shown this balances decreased ad impressions with higher eCPM to achieve minimal reduction in overall revenue. Your fill rate for different eCPM floors will vary by region, so you should consider creating region-specific rewarded products to experiment with eCPM floor settings.

Note: When you enable an eCPM floor for a rewarded product, it might take a week or more to be applied accurately. This is because eCPM for cost per click ads must be predicted based on the click-through rate, which requires a certain amount of traffic to correctly calculate.