Beyond hip. The next phase in the History of Cool (time for John Leland to add a chapter to his book) Non-mainstream culture (and it's trends) will be heading to a more organic, fluid phase. Culture is taking a swing away from the the image conscious, cooler-than-thou attitude of the Hipster sect, moving into a cycle where simplicity, inner pursuits and brightness are the nexus.

Culture runs in cycles and the next phase will feature a meta-hip attitude.