Rather than thinking about how to get more people to our websites, or figuring out if we need to have a micro-site or a mobile site, we need to think about the “human digital channel” and interactions. “If you think about all those other things as the shop, then we’re working on how to make a better digital shopkeeper,” Brogan said.

This is a preview of Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference. Read the full post

This morning, I came across an article via Twitter about why bloggers quit blogging. Many of the former bloggers quit blogging because they found it demanding, and did not see any results of their efforts. According to the article, many bloggers have developed aspirations based on just a few success stories like the Julie/Julia Project (author and blogger Julie Powell to master Julia Child’s recipes from her book, Mastering the Art of French Cooking). I even have a very good friend who recently had her first book published after a publishing company in England came across her blog.

As part of my job at Matrix Group, I ghostwrite for some client blogs. I also have a personal one, ironically called Sher in the City, where I tell tales of life in the nation’s capital. (I do it more for fun than anything else.) I have learned a lot since crafting my very first blog post, and I have seen my style progress with each one I write. And, similar to what this article stated, I spend time crafting each post, marketing them on my Facebook page, my Twitter profile and commenting on other blogs. I also contribute to other blogs like this one.

Like other public relations tools, a blog requires work and patience. Whether you are starting a blog or looking to improve it, here are a few tips to keep in mind:

So you discover that a blog has made mention of your product or service. Will anyone see it? How can you know? A blog’s visibility can be measured in a great many ways beyond traditional Web metrics such as Unique Visitors per Month. Checking out whether the post has been linked, tagged or cited on a social network or bookmarking utility is a great way to start.

There are even more elemental methods: a general idea of how frequently a blog posts can give you an indication of the breadth of its audience. While it’s always possible that a prolific blogger is just shouting into the void, our analysis of the top 200 blogs by number of unique visitors shows that even in this upper echelon of bloggers, those posting at least three times a day have two and a half times as many visitors as those posting less frequently.

This is a preview of Wave Radar: Is that blog post about your company’s new product causing a big splash or a tiny ripple?. Read the full post

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