Comcast (News - Alert) Corporation, a global media and technology company, today
announced that Carlo's City Hall Bake Shop, a nationally-known creator
of cakes and the inspiration for a popular television series, has
selected Comcast Business Class Ethernet and Comcast Business Class PRI
Trunks to help support operations at its new state-of-the-art
location at Lackawanna Center in Jersey City, New Jersey. The Comcast Ethernet
services will be used to transfer
images, data and voice traffic between the new facility and its original
flagship site in Hoboken. The Ethernet connection will support a variety
of company operations that take place at the facility - including custom
cake decorations and baking, cake design consultations, a call center, a
cloud-based cake ordering system, e-commerce, and baking classes.

Carlo's made technology a key component when expanding its operations,
with goals for increasing scale while maintaining the same high levels
of quality and innovation that have led to its rising popularity and
national recognition. The Comcast solution supports both data and voice
traffic, with a Comcast Business Class Ethernet
Private Line (EPL) between the Hoboken and Jersey City facilities,
and Comcast Business Class PRI Trunks to interface with Carlo's existing
telephony system. Comcast's service creates a secure Ethernet connection
between the sites, and enables inter-office voice over IP (VoIP) calls
for all employees.

Comcast Ethernet
Dedicated Internet (EDI) gives Carlo's 50 Megabits-per-second (Mbps)
of Internet performance to support "Cakeforce," a cloud-based cake
ordering system powered by the Salesforce Platform for social and mobile
business apps. Call center employees process and fill orders using
Cakeforce, which is their customer database and will soon become their
product database as well. On average, Carlo's handles 80-200 cake orders
per day, but during the holiday season that can increase to 300-400
orders per day. In the future, Carlo's also plans to run accounting,
finance and accounts payable on Force.com.

"We have aggressive growth plans, ranging from our new Lackawanna
facility to additional retail locations," said Leo Minervini, chief
information officer at Carlo's Bakery. "Comcast gives us the bandwidth
and reliability we need to support the various operations that rely on
the network today, as well as the additional projects that we have
coming in the near future, such as videoconferencing, virtual
classrooms, and the pilot for national shipping capabilities."

In the future, Carlo's plans to utilize the network for
videoconferencing between the two facilities. In addition, the bakery
intends to expand its popular onsite cake decorating courses to include
"virtual seats" so that people can take the courses online. Carlo's is
also exploring a pilot project in which certain edible products could be
ordered online and shipped nationally.

"Carlo's City Hall Bake Shop is well known not only in the greater New
Jersey and New York area, but all over the country," said Mike Maloney,
vice president of business services for Comcast's Freedom Region. "This
is a classic example of how technology can help a local company expand,
diversify and even become a nationally-known brand. With Comcast's
Ethernet and PRI services, Carlo's is well positioned both for today and
in the future, with the bandwidth to accommodate even more
technology-based initiatives."

About Comcast Business Services

Comcast
Business Services, a unit of Comcast Cable, provides advanced
communication solutions to help organizations of all sizes meet their
business objectives. Through a modern, advanced network that is backed
by 24/7 technical support, Comcast delivers Business Class Internet, TV
and Voice services for cost-effective, simplified communications
management.

Launched in 2011, the Comcast Business Class Ethernet suite offers
high-performance point-to-point and multi-point Metro Ethernet services
with the capacity to deliver cloud computing, software-as-a-service,
business continuity/disaster recovery and other bandwidth-intensive
applications. Comcast Metro Ethernet services are significantly faster
than standard T1 lines and other legacy technologies, providing scalable
bandwidth from 1 Mbps up to 10 Gigabits-per-second (Gbps) in more than
20 major US markets.

Comcast Cable is the nation's largest video, high-speed Internet and
phone provider to residential customers under the XFINITY brand and also
provides these services to businesses. Comcast has invested in
technology to build an advanced network that delivers among the fastest
broadband speeds, and brings customers personalized video,
communications and home management offerings. Comcast Corporation
(Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com
for more information.