What you'll learn in this digital marketing course:

A Digital Marketing Specialist can relate to multiple different roles within your marketing team. A “specialist” is a general term which typically relates to someone who has a specific skill within one of the digital marketing channels. The most common types of marketing specialists are those who focus in one of the following: search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds.

These specialists will only know one of the previous fields mentioned and therefore “specialize” in that field. That being said, there are also professionals who have a more general digital marketing expertise and can still be referred to as a “digital marketing specialist.”

The term Digital Marketing means promotion of brands and products on digital media. Digital marketing specialist are the person who are responsible for executing marketing campaigns on digital and social channels like email, website, etc. Organizations are significantly increasing their digital marketing spends because of the scope and reach it offers.

To drive the best results, organizations are looking to hire qualified digital marketers whohave expertise in the domain. Since digital marketing is a new field and thereis a dearth of experienced professionals, there is a lot of potential for fresh talent, traditional marketers, as well as graduates from other domains to build a career in Digital marketing. As a fresher you can join courses in various institutes that provide you a certificate whichis very useful for your career growth as it proves the knowledge you have in this field.

A digital marketing specialist must have the following skills:

Basics of marketing

How to plan and ability to manage time

Knowledge in key areas like PPC, SEM, Content Marketing, etc...

Know about Google updates and algorithms

Know how to plan and implement marketing strategy

Who Should Attend:

Sales and Marketing professionals

Entrepreneurs

Students

Digital Marketers

IT Professionals

Note:

We determine the classroom training locations before 2 weeks of training schedule and you’ll be informed about it by email.

14 Top Choices

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things...

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

Sell more with Instagram. Are you ready to tap into Instagram’s booming network of 600 million viable customers? This course gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this course unlocks the secrets successful...

From video production to promotion, this course details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound...

Book on this intensive two-day digital marketing workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert training and guidance from the front-line and best practice insight from recent case study examples. Leave the course with hands-on skills, ready to put your knowledge into play. Any successful...

This course delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. It offers a wealth of no or low cost methods for maximizing this dynamic resource. Students will learn to link with the most effective connections for greater exposure.

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring...

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. This course walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. It takes you further than Facebook...

Raise your social strategy to industry best practice by attending this intensive two-day training course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates worldwide. Get up-to-speed with the latest developments to maximize your results. This...

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. This course shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, it takes you step by step into the Twitterverse...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...