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Namco Bandai Announces New Publishing Label

Afro Samurai will be the first title published under the new 'Surge' label.

Namco Bandai issued a press release today which details the creation of a new publishing label dubbed "Surge." The label will be used to publish upcoming projects that are specifically targeted at the Western audience and it promises to deliver quality s across a broad variety of genres and platforms.

"SURGE presents a significant milestone for NAMCO BANDAI as it personifies our commitment to deliver compelling content for the discriminating player who is looking for games that are not only groundbreaking but also push the envelope," said Andrew Lelchuk, executive vice president of sales and marketing at NAMCO BANDAI Games America, Inc. "Through passion and innovation, SURGE will complement our portfolio of established franchises and intellectual property while positioning the company as a creative force."

Namco Bandai mentions that the first title to be released under the Surge label will be Afro Samurai which is currently set to hit the streets in North America in January of 2009.