How Brad Hawkinson started their logo design journey

Company name

Brad Hawkinson

Overview

My name is Brad Hawkinson and I’m a fitness coach in the Kansas City area. I pride myself on being personable and friendly while providing the utmost professional personal training experience in a private gym. I create a totally customized blueprint with what I call my “FIT4MULA,” based around four pillars of fitness success: fitness, coaching, mindset & nutrition. I make sure my clients don’t burn out or get bored with their program, which we change up every four weeks. I make sure they consider me their partner with unmatched support in between their training sessions. I make sure they see results with accountability and reporting during their program. At the end of the day, my clients consider me a partner, coach and friend, and they’re in the position to make the right decisions about their exercise, food and lifestyle choices. I love helping real people attain a better quality of life and having fun while we’re at it.

In my line of business, it’s probably just as important to tell you what I’m NOT all about. I like training real people. I don’t specialize in models or body builders. I don’t have full-body photos on my website. I don’t sell vitamins, supplements, or milkshakes to make my money.

In sum, I hope I can find someone who will take the same outside-the-box approach to my logo as I have taken to my clients, my business, and my outlook. Thanks for your help!

Tell us a bit about who you are and the people you reach

35-55 year old management, health care professionals, and full-time moms. On my website, social media, and promotional products.

Requirements

My name, Brad Hawkinson, and my title, Fitness Coach
I’d like cobalt blue to be the focal color.
Clean, recognizable, and reproduces well online, in print, and on SWAG.