SearchCap: Google review guidelines, Panda mode & more

Google updates local reviews schema guidelines Aug 29, 2016 by Barry Schwartz Now only reviews “directly produced by your site” can have local reviews markup, according to Google. With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1] Aug 29, 2016 by Glenn Gabe What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates. Test points to likely influence of click-through rate on search rankings Aug 29, 2016 by Brian Patterson Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Compare 16 local marketing automation tools Aug 26, 2016 by Digital Marketing Depot Managing online citations, claimed and un...