The Coca-Cola Company, citing its 125th anniversary, has introduced a new 1.25-liter bottle, complete with traditional Coke waistline, which showed up on my local store shelves this week.

Coca-Cola says:

The perfect take-home size for smaller households, the 1.25-liter bottle, which will be available for less than $1.00, extends the growing stable of Coca-Cola packages designed to provide people with more ways to enjoy the beverages they love.

“Less than $1.00” = what, 99 cents? Actually, the local store in question had the new-style bottle for 98 cents, which is twice as much of a discount as I might have expected. Then again, shelf space inevitably being limited, the 1.25-liter bottles were shoved in hard against their 2-liter brethren  which were being sold for a buck and a quarter.

stixx23 »

I saw a 3-liter bottle on a recent episode of Intervention, so it’s being sold somewhere (pretty sure it was East Coast because the guy wore a Yankees hat and it was cold during filming). Meanwhile, 2-liter Coke products are 99-cents at 7-11 stores as part of an MDA Telethon promotion. Stock up!

While in Mexico at an intensive language immersion school, I learned an interesting idiomatic saying which basically translates to “built like a Coke” which is, of course, referring to the classic old-timey curvy bottle.

I like the idea of 3 liter bottles but unless you have enough thirsty friends around to drink it all in one day you’re left with more flat Coke the next day than you would have if you bought the 2 liter.

As for the 1.25 liter, the obesity watchdogs have reason to be all over this one because it’s small enough for one big thirsty person to drink all by himself, though I’m sure the bottle specifies that it contains, probably something like 4 point something servings.