Online Public Relations Thoughts

Daily entries on Public Relations and communications ideas and trends

Monday, February 07, 2011

Smart PR

Google is a company that continues to practice smart PR. Here is another example. It is offering a $20,000 reward to anyone who can hack into its Chrome browser. The idea, of course, is to tout the safety of its browser at the same time that it tests for vulnerabilities. So Google gains in two ways. If vulnerabilities are found, Google can eliminate them quickly. If not, Google can tout the safety of its software. In the end, consumers win either way, and Google harvests a large share of good publicity.