Compared to other brands (such as Dragon Herbs Heaven Mountain, whose dired goji beries are quite moist and chewy) they are much drier and have less taste per bite. However, I find the taste of Goji Berries quite strong - so prefer the milder Navitas Naturals.

The taste is good. The only downside is that the consistency is a bit hard. They are difficult to chew as is, but taste great in a smoothie or in jam. Just soak them first for 10-20 minutes. Best jam ever is goji and raspberry :)