Animal rights organization Surge has a new and unique initiative, targeting British seaside towns and harbors, with a fun and tasty vegan message

Vegan activist Earthling Ed has just set off on a tour of the British seaside in a new outreach vehicle named ‘The Off the Hook Truck’.

The activist - whose real name is Ed Winters - has stocked the truck with free vegan fish and chips - aka tofish and chips - one of the best sellers at Unity Diner, the London restaurant he co-founded with partner Luna.

Ed Winters and the ’Off the hook truck”

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On the road

Winters will be giving out as many free portions as he can to members of the public in an effort to encourage people to switch to plant-based fish. He is also hoping to entice fishermen to try the vegan alternative.

He told Plant Based News: “I’m so excited by our new Surge project! Around this time of year, the seaside is full of people eating fish and chips in the name of tradition, and we want to change the tradition.

"Fish are the most exploited animals on the planet and not only is it completely unnecessary to eat fish but doing so is completely destroying the oceans.”

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