NEC Display Solutions brings new experiences to large cinemas with the NC3541L projector

Munich, 16 June 2017 – NEC Display Solutions Europe today announced the launch of the NC3541L, a high level brightness cinema laser projector for large screens. It is the brightest cinema projector with 35,000 lumens output using red and blue (RB) laser technology. NEC has brought this technology to market, providing cinema operators with cutting-edge image display solution for large format cinema installations up to 32 metres wide.

The NC3541L offers brilliant colourful images via the RB laser system, delivering an enhanced 4K cinema experience with pristine images. The new laser system features red and blue lasers paired with green phosphor to produce a rich colour spectrum for the ultimate movie-going experience.

This combination of both laser phosphor and RGB laser technologies delivers a powerful projector with compelling benefits in terms of cost, operational efficiency and immersive image quality.

For cinema operators looking to build or refit facilities with enhanced technology that will not only enhance the customer experience, but also reduce maintenance costs, the NC3541L offers a variety of benefits. These include:

Vibrant and stunning colour reproduction for incredibly lifelike scenes using RB laser technology. By avoiding the use of optical filters, RB laser delivers more intense and more natural colours

Lower TCO, combining low initial investment with high reliability, maintenance free operation, low power consumption and up to 30,000 hours’ life

Brightness output can be individually adjusted to support the needs of both 2D and 3D content

Central to the NC3541L is outstanding image quality, with full 4K resolution (4096 x 2160 pixel) support and a wide colour space that combines to deliver a homogeneous and contrast-rich laser image quality to showcase the latest 4K cinema content to its fullest extent. Particularly in larger and premium cinemas, maximising the visual experience is critical to delivering and enhancing revenues and repeat custom from patrons.

Gerd Kaiser, Senior Product Line Manager Large Venue Projectors at NEC Display Solutions Europe commented: “As we strive to meet and exceed the operational needs of cinema operators, the experience expectation of customers and keep up with innovative film makers, RB laser technology is an important step forward for projection solutions. By pioneering this technology, NEC is setting new standards for digital cinema projection. Offering a cost-effective, yet highly-advanced solution compared to current RGB laser systems in the market, the NC3541L provides cinema operators with the tools needed to deliver spectacular visual experiences.”

The NC3541L is also ideal for non-cinematic applications such as company presentations or gaming events, helping cinema venues to broaden their service offering and monetise screens during periods that would otherwise be downtime for the facility.

The NC3541L projector will debut with live demonstrations at CineEurope in Barcelona, Spain on 20-22 June 2017. It will be available to customers from September 2017 onwards.

About NEC Display Solutions Europe

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe.

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.

Based on its Mid-term Management Plan 2015, the NEC Group globally provides “Solutions for Society” that promote the safety, security, efficiency and equality of society. Under the company’s corporate message of “Orchestrating a brighter world,” NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow.