September 26, 2012

FEET FIRST:

Boots Trump Beauty As Dr. Martens Comes To Union Square

The 80s really are back, and they are coming to Union Square soon. Or is it the 90s again already? The decades are all starting to run together.The boot brand of rebellious, punk-posing teenagers everywhere, Dr. Martens, will be adding a new, 2000 square foot store on Broadway just north of Union Square by Thanksgiving of this year, just in time for Black Friday shopping. Located just a stone's throw from denim specialists True Religion and G-Star, it will be perfectly situated for shoppers to complete their outfits. Additional space upstairs will be used a as showroom and New York headquarters for the brand which has used its recently opened SoHo boutique to spearhead a revival of the iconic brand. Dr. Martens will be replacing the VMV Hypoallergenics skin care store which suggests that shoppers in the area might favor their feet over their faces when it comes to spending. Either way, Union Square is developing a cluster of fashion stores of its own with a particularly grungy character.