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There really isn’t a right or wrong creative angle in terms of implementing a brand. But there’s a wrong way to portray a brand and its identity. Oftentimes, “the wrong way” happens in the beginning,...

For far too many, including renowned type designer, Erik Spiekermann, the logo Bing launched with back in 2009 was a total design nightmare. And I agree one hundred-ten percent. Now I know the word “bad”...