Giphy launches short video platform following first film festival

Giphy, the internet’s go-to platform for finding the perfect reaction GIF to send colleagues on Slack, soft-launched a new platform today dedicated to short-form video.

Giphy TV isn’t exactly Vine, but it’s not YouTube, either. It’s a site for short-form video (30 seconds or less) that people can upload and watch. Although the platform uses a more traditional form of video than GIFs, it’s a foray into the “future of entertainment,” according to a press release.

“Giphy is now looking to the future — the future of entertainment itself —and believes an important part of this will be micro-entertainment,” the release reads.

“Giphy is now looking to the future.”

A Giphy representative tells The Verge this is just a soft-launch event to…