Saturday, November 3, 2012

So my hair has been going through a
dry spell lately and I decided it is time to finally try out Moroccan Argan
Oil. After browsing through Vitacost’s
options, I decided to purchase Acure Organics 100% USDA Organic Moroccan Argan
Oil. I sent the following email to
confirm their animal testing policies.

October 27, 2012:

“I see your website says that all
Acure Organics products are "free from animal testing," but since the
definition of animal testing seems to vary, I have some additional
questions.

Are the ingredients and/or finished
products tested on animals either by your company or a third party contracted
to animal test on your behalf? Does your
company direct sell to China or any other country which enforces an animal
testing policy? Is Acure Organics a
subsidiary, and if so, does the parent company have the same animal testing
policy?”

October 28, 2012:

“We are completely cruelty free and
currently undergoing certification
as such. All ingredients and finished products are cruelty free and manufactured
in our facility in upstate New York. We do not sell direct to China or any
other country. Acure is a brand under Better Planet Brands, 100% cruelty free.”

I was happy to receive an email
that actually answered each of my questions since many responses I receive gloss
over certain questions or assume that by answering one question they are truly
answering them all. I wish the email had
specified who Acure Organics is receiving cruelty free certification from
since, as I have previously discussed, not all lists are created equally. Hopefully we will see them on Leaping Bunny’s
List soon!

I did go ahead and purchase from
this brand, but its parent company Better Planet Brands has given me some
pause. While I have found them listed as
fair trade company through this website, the fact that there is no website for
their company is odd to me. The footer
of acureorganics.com states,

“Acure Organics is a family owned
and operated company founded on sustainable principles to provide the highest
quality natural, fair trade, and certified organic skin care and personal care
products that are paraben free, cruelty free, sulfate free, USDA organic and
effective.”

This seems to align with other information I have gathered
since I’ve discovered Kristy Guerra, who is listed as the creator of the Acure
Organics line, and Jon Guerra, who is listed as manager of Better Planet
Brands.

Overall I feel
comfortable buying from this brand and believe they are truly a cruelty
free, ethically conscious brand in many ways. Depending on how I like my Argan Oil I will seriously considering purchasing more products from Acure Organics.