Behind-the-Scenes Cool: Say Media Men's Brands on Instagram

Men's media sites are finally coming into their own and many of them have also mastered the art of Instagram. Here are some ways that Say Media's men's lifestyle brands are using the video and photo-sharing service:

A spirit for adventure and a passion for gear drives the editorial on Gear Patrol – and not surprisingly the Instagram feed as well. Check it out for gorgeous photos of cars, gear and the occasional shot of the GP editors at work/play.

TSBMen is led by the best-dressed real man himself, Dan Trepanier, a former clothing-obsessed basketball player who understands what it means to create practical and inspiring content for real guys. Not models, not celebrities – real people.

There's a lot of joy for DIY in an increasingly digital world, especially when it involves power tools and some ingenuity – a fact not lost on Chris Gardner founder of ManMade, a DIY site devoted to the manly art of making and doing stuff by hand. You'll find lots of love for the handmade life – as well as some outdoorsy shots and inspiration for living a simpler, happier life.

The cars we drive say a lot about us – which is just one of the many reasons why millions of people find automobiles endlessly fascinating. Other reasons? They're cool, they're beautiful, and they're fun to drive. Tapping into that passion of car enthusiasts looking to connect with the auto world in a new way, BoldRide is home to one of the world’s largest library of car photos and videos and breaking news for auto lovers. The site's Instagram account gives you more of that in real-time with gorgeous photos of fast, sleek new cars.

Great product stories, beautiful design, sleek style, and heaps of horsepower... no you haven't died and gone to heaven. But if you're someone who can't get enough of great guy products you'll think you have when you visit Acquire. Launched in 2006 by Bernard Antolin, Acquire is a men's publication with an appreciation for everything from Saville Row tailoring to snowboards and a great pair of sneakers. Whether you're Tony Stark, a streetwear aficionado, or a petrolhead, Acquire – and the site's Instagram feed – have you covered.

Megan Collins loves to help men look great. She doesn't want to turn them into metrosexuals or clotheshorses – and she wouldn't dream of sending them to Fashion Week. She just wants to help guys pick nice clothes that look good – without them having to think too much about what they're wearing. Her Instagram feed builds on that with snaps of easygoing men's street style and some funny commentary about style faux pas.