Yes,I found the same thing with my Google search. Appears as if Jomashop is selling very, very similar models with slightly different model numbers for $170 -$180 depending on bezel colors. This seems to be a Massdrop example of how not to sell a watch.

Like dbtong wrote, search for "Seiko SSC43". The "X" is deno that there are multiple numbers. The gray box that states the models available should have the exact model numbers. The last two pictures in the slideshow should also contain the model numbers in the captions.