Blog

With the proliferation of smartphones and mobile devices, we all recognize that shoppers can now getvast amounts of information wherever they are, whenever they want it. Now, as marketers, we can spend our work hours and brain cells on how to effectively navigate this complex online landscape.

With the rise of digital, social, niche, and hyper-local content and reporting, it’s true that “traditional” print publications don’t hold the same command as we’ve known them to have for the past 400 or so years. But to paraphrase the oft used quote “the report of its death was an exaggeration.”

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?

About Our Blog

Welcome to the official blog of Star Group, a Synegrated™ Marketing Communications Company dedicated to creating business for B2B and B2C marketers alike operating in today’s hyper-competitive, rapidly evolving digital marketplace. The views reflected in here are those of the individual authors and do not necessarily represent the views of The Star Group.