With the annual December launch of the Drive Sober or Get Pulled Over holiday campaign, the U.S. Department of Transportation's National Highway Traffic Safety Administration developed a 360-degree virtual reality web experience. The darkened scene allowed users to walk through the aftermath of a drunk driving crash as a police officer, EMT and firefighter.

Police officers lead a somber man to the back of a police car in handcuffs while firefighters scramble to contain a rolled-over car smothered in flames. A team of EMTs rush one victim to the back of an ambulance while another fights for his life with the help of dedicated paramedics. A distraught woman cries out in anguish and horror as she watches the scene unfold and is treated for her own injuries.

This upsetting virtual reality serves as a reminder for drivers who may think drunk driving is no big deal, and brings the risks of drunk driving into harsh perspective.