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Don't Just Make Money, Brand. Make Me Proud. Shoppers are more loyal to purpose-driven brands. Recent research shows that many Americans have an affinity for purpose-driven brands. It goes deeper than mere attraction. Think loyalty, advocacy, even pride. Most consumers...Read more

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn't surprised when the...Read more

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning multi-cultural audiences? Taking advantage of Instagram Stories? Thinking...Read more

Slackers, My Assets Generation X is the only generation to have recovered wealth lost during the Great Recession. The Great Recession took a great toll on Gen X homeowners. Largely inexperienced buyers, they bought high and experienced significant declines in...Read more

The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will be. By...Read more

Editor's note: The Recap got a reboot. Keepin' it fresh. LET'S TALK ABOUT S&P, BABY Young couples talk openly about money, which bolsters their relationship. Unlike Boomers, who grew up thinking money was a taboo subject, Millennials are an...Read more

My Eastern European dad believed that garlic cured pretty much all of what might ail you. At the first sign of a cold, he'd peel a garlic clove and scrape it liberally across a slice of toast. The balance of...Read more

Not all social media is created equal, and not everyone trusts all social media either. Brands are using Instagram stars to market their products to the masses. Stay on top of the ever changing world of media and check out...Read more

The year is 2021. Autonomous vehicles now dominate the roads. Gone are the days of keeping your eyes on the pavement, the cars in front of you, the billboards on your route to work. We live in the future. And...Read more

Step up your social media game with polls to get your audience involved. Then take a micro-break to test out a mobile game before you buy—without even leaving Facebook. And in case you ever wondered, this is your brain on...Read more

Your healthcare system is a marketing marvel. Your team is working every relevant consumer channel to connect, engage and convert patient prospects. Leadership has entrusted you with more than the push and pull of advertising mechanics, recognizing marketing as integral...Read more

Mini-Me says one billion dollars, and Apple says 1 trillion. Technology could save your life, doctors are 3-D printing organs to give a hand in the operating room. Nobody really knows the extent of the impact that technology has on...Read more

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