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Doing thorough research before you start writing will help you put your best foot forward next time you write a piece of copy. Here's why doing thorough research will help you write great copy and how to do effective research before you start writing.

Setting aside a little time to analyse your website copy and making a few tweaks will help to set you apart from your competitors and grow your business. So, if you're feeling like your website copy could be improved, try the 5 quick tips below to improve your website copy today.

Here’s the deal, when describing your business or your products and services to your audience you’re going to sound more compelling when you appeal to your audience's emotions rather than when you describe a boring list of features. In this article, we’re taking a look at how to write copy that effectively connects with your audience.