In "Apology," above, the male half of a couple attempts to amend for a past, unnamed indiscretion via text. After the MMS conversation, he acknowledges that that may not be enough. "I know that look," he says.

"What look?" a woman responds.

"That look that says I'd better get you some flowers or something."

"Well, at least you're learning," she says.

In "Kick," below, a daughter unveils a surprise for her dad.

"Date," below, is a conversation that takes place after what sounds like a successful first encounter the night before.

(Perhaps intentionally, if the three ads are played in a certain order, they tell a story of a relationship.)

Starbucks has long been known in marketing circles for building a world-class brand without doing much advertising. That changed in 2007, when the company embarked on its first TV campaign, as McDonald's was making a big push for its coffee.

The new ads don't mention coffee, but instead present Starbucks as a "third place" in which important moments occur. Despite the use of Apple's iOS as a backdrop, though, the ads appear to owe a debt to Google's 2009 Super Bowl ad "Parisian Love," which presented the tech giant as a similar facilitator of life's big moments.

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