4. The Evolving Social Ecology of Science Communication

Abstract

Science communication happens within a social context where a complex network of organizational and institutional players influences the collective agenda of issues seen as important. Here, Priest discusses some of these, including key governmental and non-governmental organizations, as well as professional organizations for both scientists and journalists. Relatively few nonprofit organizations have defined climate as their central issue. The relationship between scientists and journalists is a complex one and remains important today despite changes in the media system. However, economic stresses in the media industry mean that journalists must do more with less. Scientists are under increasing obligation to engage with the public more directly, but this competes with their other responsibilities. Ethical norms within both journalism and science also shape climate communication.