Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals

Thursday, November 06, 2008

Watching a local go national

Shamrock Farms, long the dairy leader in the Phoenix and Tucson markets, has recently been making efforts to become a national brand.

Based in Arizona, Shamrock Farms is one of the largest family-owned and-operated dairies in the country, according to the company. One of the first dairies to become a nationally-known brand, Shamrock Farms single serve milk has been gaining notoriety as the official milk of Subway Restaurants, as well becoming a staple in vending machines and a must-have for school lunches across the Southwest.

Kroger and Marsh will be selling Shamrock products in Indianapolis and in several mid-Atlantic markets. The marketing plan includes print and broadcast as well as in-store (of course), plus sampling at "high-traffic locations."