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On the Internet, nobody knows you're a dog" is an adage and meme about Internet anonymity which began as a cartoon caption by Peter Steiner and published by The New Yorker on July 5, 1993. As of 2011, the panel was the most reproduced cartoon from The New Yorker, and Steiner had earned over US$50,000 from its reprinting.

Professional profile - What are you known for, within your organisation and outside it? Is it publications and papers based on your research? Is it your ability to manage client relationships and help them to learn more and solve their problems? Is it for innovation, for rigour, focus, deep knowledge and expertise - or is it for all of these (plus damned hard work)? The things you do everyday build your professional profile – amongst those people that know you and know your work. But is that enough?

Online identity - In today’s interconnected world, it’s harder to know what people do know about us! And do they know the right things? Or the things we want them to know? Ask yourself - do they know how good you really are? We all have an online identity (digital identity), whether we like it or not. Online identity is made up of multiple parts. It isn't just what we have published about ourself on the web, but also includes things other people have published about us. We all need to know how to manage our online identity. Or it can bite us.

Personal brand – We know about brands. We know what a brand is. A brand is known. It represents something in shorthand form. It has a reputation. It has a signature presence of some sort, a way of recognising it. It stands for something. It has ‘brand values’. So take it a step further and think of yourself as a brand. What are you known for – and how do you communicate that to other people, perhaps people that don’t know you yet, or who don’t know you individually, but people who hear about you, who come across you, people who you want to impress. People who might select you for their research group, for that interview in New York, Qingdao or Berlin.

If you work on your personal brand, you start by thinking about your values, what you stand for, what makes you really different, what could make you stand out in the market. Why would you not want to do that? You need to do it. Whether it is o construct a careful CV that really expresses what you will bring to a new organisation, or whether it helps you answer the question, “Why should we employ you?”. So it starts with what you stand for (not just what you have done). And it takes proper time and attention. Ask yourself some hard questions - and ask other people too, the people who work with you now, people from previous jobs… Write down your values and talk them through. What does your current job give you and what is missing. What are you really looking for? It’s an essential part of managing your career, not just your job-search.

And how are you going to let people know that you are there – and, where appropriate, that you are looking for a new position?

You know about job boards, publications, advertisements, the professional and academic press, where jobs are advertised. Do you know enough? If you don’t, make sure you ask everyone you meet today to get answers to your questions. But maybe that’s the straightforward bit – searching and seeing a job ad…..

…be a curator

Haygain YouTube channel www.haygain.com The only scientifically proven method to eliminate mould and bacteria in hay and haylage.

5.
Why have an academic online profile?
• Promote your research and teaching (open science)
• Establish yourself as an expert
• Build networks
• Raise the profile of the university
• Collaborate and communicate
• Stay informed
• Link to funders, students and future employers
• As we deliver more online courses your online presence may
become more significant

6.
Connected educators
“…connected educators are in a more powerful position than
those who are isolated. They have a greater ability to check
their facts, call on support and find out new things when
connected to their personal learning networks than they do
isolated”
Steve Wheeler (@TimBuckteeth)

8.
RAU web site profile
• Biography, research, teaching, publications
• Do you have a photo?
• Is your profile up to date?
• Opportunities to link – LinkedIn, Twitter, your
website
• Have your publications been added to CREST?
DOIs and links
• What about a case study?

24.
YouTube
• Sharing videos
• Can work with
marketing
• Student/academic as a
producer
• Can be embedded
elsewhere
• Useful stats on hits
• Plans to do more
multimedia at the RAU
• Alternatives: Vimeo, Twitch, Flickr, veoh

26.
Be an expert in your field
• Build your brand
• Participate in mailing lists - Jiscmail
• Comment on blogs
• Be social – seek out others who care about your research
• Be yourself, with skill
• Be an authentic chameleon

29.
Digital doubts
• Time
• Return on investment
• Privacy
• Reputation
• Security
"All mankind is divided into three classes: those that are immovable,
those that are movable, and those that move.“
Benjamin Franklin

31.
RAU social media strategy
• When you are online you are a representative of the university
• The law is still the law online (defamation, data protection, GDPR,
copyright etc.)
• Think about your audience and impact
• Think about your personal safety
• Think about the conversations you join
• Think about posting frequency
• Keep your digital profile up to date, accessible, migratable, appropriate
• Use the ‘shouting in a crowded room’ approach

33.
Top tips for a digital academic
• Get a good photo
• Write a clear up to date bio and use it in lots of places
• Have a useful email signature
• Take photos
• Take notes
• Reuse information
Elise Mueller
“Think of your blog, curated digital
items, or tweets as stepping-stones
toward publication, course
materials, etc. rather than a
secondary task.”