About MICHI:Founded in 2010 by creative director Michelle Watson, Toronto-based MICHI pays homage to the super-heroine by mixing high-performance materials with fashion-forward designs. Known for an edgy aesthetic, MICHI designs clothing for the active-lifestyle woman who wants to stand apart. Each collection's offering of strappy sports bras, cutout tops, and mesh-paneled leggings are designed to be non-traditional, empowering, and functional.