Zora Neale Hurston

Understanding how to accomplish something is an important part of being successful. You won’t go far if you don’t know what you are doing. So first we learn how, then we can succeed, right? Wrong. If you really want to win, you first understand why – the purpose of the something you are doing or learning how to do. Because very little that we do is always easy and you will need to hold on to your why when the how is hard.

“Winners are people with definite purpose in life.”– Denis Waitley

Clarity of purpose is especially important when it’s not just you alone working for success, and this is almost always. For some the identification of the team you are on is obvious, for others it is more nuanced. But for almost everyone, you are relying on others to accomplish their individual parts in order to win. The only way this works if there is alignment on purpose.

When you’re surrounded be people who share a passionate commitment around a common purpose, anything is possible.”– Howard Schultz

A few examples of Why

Music – “Bob Marley is a huge influence…I love the purpose of the songs he writes…It takes your worries away and makes you feel good.” – Cobbie Caillat

Research – “Research is formalized curiosity. It is poking and prying with a purpose.”– Zora Neale Hurston

Political Leadership – “Efforts and courage are not enough without purpose and direction.”– John F. Kennedy

Art – “The purpose of art is washing the dust of daily life off our souls.”– Pablo Picasso

We are more likely to win when we keep our focus on why – the purpose – of what we are doing.