Friday, October 7, 2016

Canadian newcomer Amber Witcomb's S/S 17 debut season was transformative in more ways than one. The twenty-one year old's quirky off-kilter beauty turned heads initially in London at J.W. Anderson and Mulberry. During the Milan shows, Witcomb emerged as a key contender following turns on the runway at Roberto Cavalli, Alberta Ferretti, and a career changing image overhaul at Prada. Witcomb's shoulder length brunette hair ended up on the floor courtesy of a transformative cut by image maker Guido Palau. Whitcomb's blunt cheek-grazing bob hit the mark on the gilded runways of Prada, Jil Sander, Marni, Salvatore Ferragamo, Dries Van Noten, Loewe, Balenziaga, Givenchy, Céline, Alexander McQueen, and Kenzo. With her mysterious somnambulant gaze, proud Roman nose, and distinctive jawline, watch for Witcomb to continue her ultra-blue chip run in only the most cutting edge publications and S/S 17 campaigns.

Tuesday, August 16, 2016

Dutch newcomer Vera Van Erp is the protagonist for IMA's new casting for Dansk Magazine in 'Fade to Grey'. Dutch photographer Marco Van Rijt juxtaposes Van Erp's remarkable beauty against the imposing backdrop of Paris' city skyline. Fashion editor Kim Grenaa kits out Van Erp in leather jackets, high waisted pants, woollen turtlenecks, and platform boots as she scopes out the grounds and neighbouring streets of the Novotel Hotel. Proving that timing is everything, twenty-two year old Van Erp looks primed for a killer Spring/Summer 2017 show season having just landed a plum spot in Gucci's Guilty fragrance campaign and her first Vogue cover in her native Netherlands. Van Erp is the very embodiment of 'Inoubliable' with her striking one-of-a-kind beauty, chiselled square jawline, and unapologetic androgynous zeal. Armed with a snap-challenging gaze, lyrical movement, and stunning versatility in print, IMA predicts Van Erp will be one of the key defining models of the current generation of rising stars. Defining turns on the runway during the Fall/Winter 2016 season at Proenza Schouler, Altuzarra, Jason Wu, Coach, Alexander McQueen, Burberry Prorsum, Christopher Kane, Nina Ricci, and Dior, attest to Van Erp's blue chip appeal and place her in key contention amongst fashion's elite inner circle.

Wednesday, August 10, 2016

The chameleon-like beauty of German newcomer Pia Priewe takes centre stage in IMA's latest casting for Vogue Ukraine's July issue. The nineteen year old Hagen native poses for Paris-based Italian photographer Alice Rosati while decked out in modern looks with a touch of exoticism styled by Simon Elmalem. Priewe is a beguiling presence, combining in-your-face beauty with a devil-may-care insouciance while donning ensembles from the collections of Stella McCartney, Celine, Dries Van Noten, Valentino, Ellery, and Paco Rabane. Priewe's delicate almond shaped eyes, distinct jawline, and subtle tomboy allure have been firmly on IMA's radar since her auspicious runway debut at Prada's Spring/Summer 2016 show. Priewe has since appeared selectively on runways for Gucci, Iceberg, MSGM, and Giada in a less is more booking approach by her agencies Fashion Model in Milan and Linden Staub. Proving her modelling mettle, Priewe's runway momentum has translated seamlessly into key editorial bookings for Tush, Jalouse, Bon Magazine, British Harper's Bazaar, and Numero Tokyo with the newcomer displaying stunning versatility. Watch for Priewe to hit full stride come September as the Spring/Summer 2017 season unfolds.

Thursday, August 4, 2016

IMA taps Swedish newcomer Frida Westerlund for its latest casting for L'Officiel Malaysia's August 2016 Art & Design issue. London based photographer Stefan Khoo captures nineteen year old Westerlund in London styled by Fashion Editor Monica Mong in the art inspired collections of Gucci, Louis Vuitton, Fendi, Givenchy, and Dries Van Noten. Westerlund's snap-challenging death stare, chiselled jawline, and tempestuous pout are framed by a cascading moppet top of blonde curls lending her a model as muse look from an era long gone by. The IMG Model Management-repped ingenue has been kept tightly under wraps since her Fall/Winer 2013 debut opening at Balenciaga. Proving that timing is everything, Westerlund re-emerged at the Spring/Summer 2016 collections walking for Alexander Wang and opening and closing at Calvin Klein. Westerlund clearly made an impression on designer Francisco Costa landing a plum spot in Calvin Klein's Spring/Summer 2016 campaign. Westerlund continues to build momentum while expanding her modelling repertoire with star turning editorial appearances in German Vogue, Twin, Vogue Italia, Heroine, Office, and French Revue de Modes. With the Spring/Summer 2017 season beckoning, watch for Westerlund's brooding beauty to be omnipresent come September.

Wednesday, August 3, 2016

Inoubliable Model Army returns to the blogosphere following an extended five month break with a tonne of new original content and a renewed focus. Many of you may already be aware, that IMA's focus has shifted over the past year from blogging to full-time casting. The past six months have been an intense period of tremendous growth however the key missing link has been the personal satisfaction derived from keeping IMA's readership in the loop. To kick off proceedings, IMA casts rising Dutch star Susanne Knipper in an editorial for Glamour Iceland. Icelandic photographer Hordur Ingason braves the sun and surf of Alicante Spain with the the icy blonde newcomer donning resort wear styled by Ellen Lofts. The Elite Model Management Paris-repped beauty's pale alabaster skin and piercing baby blues are juxtaposed against the rocky Alicante shoreline and inviting Mediterranean sea. The nineteen year old Dutchie has been on IMA's casting radar since her scintillating debut at Versace's Fall 2015 Couture show. Knipper has emerged as one to watch with blue chip turns on the runway at Chanel, Dior, Viktor & Rolf, Miu Miu, Dolce & Gabbana, Marc Jacobs, and Jason Wu, and editorial bookings for Mixte and Russian Vogue.

Friday, March 4, 2016

With a seemingly never-ending procession of newcomers infiltrating modelling's ranks each season, it takes more than just a pretty face to standout in the crowd. Making an indelible mark at the Fall/Winter 2016 shows is twenty-one year old Boston native Teddy Quinlivan whose inimitable street style and ebullient personality have charmed bloggers, casting directors and fashion denizens alike. Modelling for two years, Quinlivan's effortless beauty and chameleon-like quality garnered immediate attention when she debuted exclusively at Louis Vuitton's Spring/Summer 2016 show. Ensuing runway bookings at Miu Miu Pre-Fall 2016 and Viktor & Rolf and Maison Margiela Couture ensured Quinlivan maximum buzz ahead of the F/W 2016 season. Quinlivan's cool girl factor was in full force across all four fashion capitals at Victoria Beckham, Marc Jacobs, Jason Wu, Coach, Boss, Burberry Prorsum, J.W. Anderson, Fendi, Dsquared2, Prada, Gucci, Rochas, Emanuel Ungaro, and Christian Dior. One Management's Sindy Gourtal Batel says of this season's it girl, "What makes Teddy unforgettable is her amazing personality and her energy. She also has a very high sense and knowledge of style."