Hartwig Masuch, CEO at BMG Rights Management, explains that his coming at Midem was really crucial for the launch and the development of BMG. Indeed, its first acquisitions were done at Midem in 2008! And every year, Hartwig Masuch especially makes the trip to meet tech companies and business partners from all over the world: coming from the USA, China or Africa! In the end, although coming at Midem represents for BMG a big investment, for Hartwig Masuch, “every year it paid off this investment! (…) It’s a very efficient way to do global business. Instead of having 30 people running around the world, you have 30 people in one place and you can be much more organized and much more strategic.”