57053 Book Publishing and Marketing

Description

This subject is offered to students who wish to gain an understanding of production and marketing in the book publishing industry in print and digital forms. The subject examines the stages of the book production process from the acquisition of a title through to its marketing and promotion. The subject shows students how to identify and understand a target audience and the most effective ways to reach it. In this subject the focus is on the literary book publishing industry, though many of the principles discussed could be applied to other forms of text publications such as magazines and textbooks.

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.