Director of Communications/Marketing - Based at Spotsylvania Regional Medical Center

HCA

Fredericksburg, VA 22401, USA

Apr 25, 2018

Healthcare

Job Description

Job Code: 25505-39457

Full-time

No Weekends

Job Description: Facility Marketing Director

Reports to: Associate Vice President of Marketing & Communications

Indirectly Supervises: Marketing agencies and other vendors as appropriate

Job Summary: Develops and implements internal and external communication strategies/plans related to product lines, facility concerns and issues for the hospitals, outpatient facilities and physicians. Directs the marketing efforts. Responsible for budget development for hospital marketing spend and monthly reconciliation. Initiates and manages special projects and assignments with other marketing team members as needed, cross-selling product lines as appropriate. Works with other departments as needed. Other projects as assigned by Facility CEO and AVP of Marketing.

Serves as media contact and spokesperson for hospital(s), proactively pitching news stories as well as managing crisis communication and responding to routine media inquiries for health-related stories

Analyzes business growth related to marketing strategies. Accepts accountability for success/failure of strategies and adjusts plans as dictated by financial/market indicators

Researches and acts upon cross-selling opportunities within the division

Reference

25505-39457

About HCA

Hospital Corporation of America is an American for-profit operator of health care facilities. It's based in Nashville, Tennessee and currently manages 168 hospitals and 116 freestanding surgery centers in the United States and United Kingdom.

HCA offers a wide variety of clinical and non-clinical opportunities, in settings ranging from large research hospitals with the latest technology, clinical trials and groundbreaking medical procedures, to community hospitals that combine clinical excellence with the intimacy of a hometown touch.

Your career with one of the nation’s leading providers of hospital and healthcare services starts here. Our company has many facilities and leaders but one common culture – a culture dedicated to compassionate and quality patient care. Our caring culture extends to both our patients and our people. We are committed to each other because, when we join together, our patients are cared for in the safest and most compassionate way.