This book explains so much with so little. Dawkins taught me at Oxford - I reckon I'm 5% as bright as him on a good day. Who would have thought a chemical called DNA could explain so much?

Meme Manifesto: Why Memes Eat The World on @ScoopIt.co. We hunt more memes on Scoopit and discuss the care and feeding of memes and meme marketing.

Anything by R. Dawkins, really, is worth reading. The Selfish Gene by Richard Dawkins, 1976: A gene centered view of evolution. Dawkins also coined the term meme, a unit of human cultural evolution analogous to the gene, suggesting that such "selfish" replication may also model human culture, in a different sense.' Memetics subsequently became a study of cultural information transfer. via wikipedia #Richard_Dawkins #The_Selfish_Gene #Evolution #Meme #Books