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Amazon Prime Will Cost Just $67 on Friday

Amazon is cutting the $99 annual price of its Prime membership program to $67 on Friday for all new members. The offer celebrates its original series “Transparent” winning 5 Emmys at the 67th Annual Primetime Emmy Awards.

The deal will start this Friday at 12:00 a.m. ET. and end at 11:59 p.m. PT., or 2:59 a.m. ET.

Amazon Inc. has been beefing up offers and services to attract subscribers to its Prime loyalty club. Most recently it gave members free online access to The Washington Post and has been expanding same-day delivery options.

Prime Instant Video: unlimited streaming of movies and TV episodes for paid or free trial members in the U.S. and Puerto Rico

Prime Music: unlimited, ad-free access to hundreds of Prime Playlists and more than a million songs for members in the U.S. and Puerto Rico

Prime Photos: Secure unlimited photo storage in Amazon Cloud Drive

Prime Pantry: Access to Prime Pantry, where members can purchase and ship to addresses in the contiguous U.S. low priced grocery, household, and pet care items for a flat delivery fee of $5.99 for each Prime Pantry box. Prime Pantry orders cannot be shipped to addresses in Alaska, Hawaii, and Puerto Rico.

Amazon Elements: Access to Amazon Elements products, Amazon’s own line of everyday essentials.

Prime Early Access: Get 30-minute early access to Lightning Deals on Amazon.com and new events on MyHabit.com

Kindle Owners’ Lending Library: access to members in the U.S

Kindle First: Early access for members in the U.S. to download a new book for free every month from the Kindle First picks

Deals and Discounts, Compliments of Amazon Mom: These include 20% off diapers through Subscribe & Save and 15% off eligible products from your baby registry

Membership Sharing: Two adults living in the same household can create an Amazon Household to share certain Amazon Prime benefits

Note:

Amazon Prime isn’t available for customers who purchase products for the purpose of resale or use Amazon Prime to ship products to their customers or potential customers.

Some items are not available for Two-Day Shipping due to special shipping characteristics and instead will receive free standard shipping, which delivers in 3-5 business days.

Customers who receive a Prime free trial through Amazon Student or are guests of another membership aren’t eligible for the following benefits: membership sharing, Kindle Owners’ Lending Library, Prime Instant Video, Prime Music, and shopping discounts provided by Amazon Mom such as 20% off diapers and 15% Baby Registry Completion discount . Customers who are guests of another membership aren’t eligible for Prime Photos.

Prime Fresh members may not share AmazonFresh scheduled delivery benefits within their Amazon Household.

To use Kindle Owners’ Lending Library, the Kindle device must be associated with the Prime account that’s eligible for the benefit.