I think these all support my project. Spicentice, Reynolds and Reyner and Pinterest regard the branding. Leon and Jamie Oliver were evaluating current successful, healthy living brands. Quorn and Linda McCartney are the main ingredients in my diet and are useful companies to research into for my project, especially as they are also the leading brands in the vegetarian food market. The two articles help explain the volume of the vegetarian industry – restaurants are bigger than recipe books (out of 50, only 4 books were solely vegetarian).

I then developed the more analytical side, by researching more rare and interesting facts, figures etc.