Nickelodeon Brushes Off Digital Threat

By

Mike Shields

Mar 14, 2014 1:24 pm ET

Remember a few years ago, when Nickelodeon’s ratings were suddenly plummeting after decades of dominance–and the conventional wisdom was that kids were rejecting linear TV for Netflix, where Nickelodeon shows had become available? And remember the quiet panic that caused TV programmers throughout the TV world, where kids might be viewed as a bellwether for media’s future.

Well, that’s over. Nothing to worry about.

At least, that was the sentiment on full display at Nickelodeon’s upfront presentation to advertisers and agencies on Monday night. The message was clear: ratings are back, and despite some mentions of apps and download, kids love live TV.