Thursday, July 25, 2019

New Product Launch Marketing Plan Part I Essay Example | Topics and Well Written Essays - 500 words

New Product Launch Marketing Plan Part I - Essay Example Most critical customer demands that current operators assume are cost efficiency, quality picture, long battery life and durability of the gadgets. It is in this line that Samsung Corporation introduces a new smartphone into the market to address the divergent needs of both local and international markets. Samsung Galaxy s6 is stylish, customer friendly, energy efficient and easy to operate cell phone. Although the market is flooded, most products lack precision evidenced by this product. This provides Samsung with an incredible prospect for market growth. Several of Samsung developed merchandise attract immense admiration worldwide. In this regard, Galaxy s6 will register a fast, momentous market infiltration through a firm business model. In addition, companyÃ¢â¬â¢s diverse and strong management team, strategic and long-range planning approach shall efficiently help to execute this exciting opportunity (Mohr, Sengupta & Slater, 2010). Other notable strategies that shall improve the cell phones success encompass strong bond with customers and elaborate market research. By the close of the year, Samsung will also have achieved mergers and established strong relationships with different cell phone competitors like Apple and HTC. Samsung phones meet specific market demands. Thus, Samsung Galaxy s6 retail will be a success. The marketing stratagems of Samsung is foundational to its business realization. The marketing strategy of Samsung Galaxy shall be customized fit under the banner of One Samsung (Mohr & Slater 2010). Once Samsung generates innovative electronic appliances and equipment. The strategy encompasses conducting a market analysis to establish the high-tech needs of the customers. Then addressing the needs through effective telecommunication gadgets like the product in line (Samsung Galaxy s6) that is comparatively affordable in the market with sophisticated technological involvement. To have an advanced competitive lead, the