In a one-of-its-kind initiative, a selection of blogs written by Dr Sandeep Goyal for Campaign India are being presented in a paperback edition format.

The recently released book is available on portals like Amazon and in Crossword book stores and airports across the country.

Advertising veteran Goyal has spent more than 35 years in the media and advertising business with ad agencies like JWT, Grey, Mudra and Rediffusion DY&R. He has also served as the Group CEO of Zee Telefilms and as Chairman of the Middle East and Indian operations of the Japanese advertising giant, Dentsu. A gold medalist in English Literature, Goyal has a PhD and an MBA from FMS Delhi and is also an alumnus of the Harvard Business School.

Broadcasting industry veteran Raj Nayak says, "The topics covered in this book are extensive as Sandeep has written on issues as diverse as BCCI cricket rights to surrogate liquor advertising; the Mary Meeker Report to European data laws; the cooling down of Patanjali to Indigo's intemperance. I have equally loved blogs on Gen-X millennials and five-second ads."