Please Come Back to My Website in Four Months

Many camps have not updated their websites for 2012. They've posted messages on their sites telling visitors to "visit us again in January or February for 2012 summer camp information," or something to that effect.

Instead, I suggest putting a email sign up box on your site with a message like, "Enter your email address so we can notify you when our site has been updated for the new year."

Not only is this a good way to build your email list, you're not leaving it to prospects to remember to revisit your website in a few months. You're contacting them hoping they'll get back in touch with you.

You might also try DMOZ, the open directory project. DMOZ is a massive internet directory run by volunteers who understand the needs of the internet users. It's a little harder to get included there, but if you do, it can pay off big time. In fact DMOZ is so potentially influential that many of the smaller (and larger!) search engines often use the sites listed in DMOZ to deliver search results to their own users.

The Fastest Way to Grow Camp Enrollment is Through Joint Ventures and Partnerships with Like-Organizations Who Share the Same Customer Base As You (Kids and Families), But Who Don't Directly Compete with You. Here's 26 Potential Partnership Ideas to Help You Get Started.
How do joint ventures and partnerships work? Imagine your local real estate agent (let's call her "Sally") happily refers all of her clients to your camp. In return, you send an email to your customer list endorsing Sally as someone your customer families will be very pleased with next time they need help buying or selling a home.

As you can see, there's many potential benefits to setting up partnerships like this, but principally, it gives you instant access to new markets and potential customer bases you couldn't otherwise reach.

Where to Find Joint Venture Partners
I've been writing this summer camp marketing blog for many years and have advocated establishing joint venture and pa…

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