The McDonald’s Corporation in Canada has set up a website where its Canadian fans (or adversaries) can submit questions — like “do you use pink slime in your meat?” or “are your fries made out of plastic?” — and receive answers directly from the company. When Toronto’s Isabel M. sought out the reasons why a Quarter Pounder with Cheese pictured in advertisements doesn’t aesthetically compare to any burger she’s ever eaten at one of the restaurants [see photo], the Director of Marketing responded on YouTube (A: hours of food styling).