BE THE RIOTTT!

01

BRIEF

Coachella owned the festival circuit in 2006 with massive headliners and broke ground to independent artists. In effort to innovate the festival scene, we turned San Francisco's Bill Graham Civic Center into a melting pot of cultural music expression. We engaged twenty three independent artists on one bill as a catalyst to the parent brand, Riottt.com - now a defunct media site for artist and musicians. Be The Riottt! was born with intentions to educate and satiate the appetites of those seeking vanguard musicianship and alternative festival experiences.

02

ART DIRECTION

03

EVENT PRESENCE

Be the Riottt! wasn’t just about the buzz bands, though, as hip-hop artists had a formidable presence.

— Spin Magazine

Riottt’s first introduction to the world, and San Francisco seemed an obvious choice due to its progressive culture as well as the fact that there is no yearly festival of the kind in the city.