The world record for the most loops in a rollercoaster has been officially smashed by Alton Towers Resort's The Smiler. The new ride has a colossal 14 loops, crushing the previous world record of 10 with official adjudicators from Guinness World Records awarding the prestigious title to the Staffordshire based resort. To mark the announcement, The Smiler's heart-stopping 14 loops were revealed with a spectacular display of lights, which brought the coaster to life.