Care by Cathie

Identity, business card and rack card for a senior-care business

Cathie provides customized, personal senior care, helping seniors maintain independence in their own homes by acting as a friend or family member would. I designed an identity for her that captures this friendly, cozy feeling, evoking the simple pleasures of a gifted jar of homemade jam or a picnic packed by a friend – the little things that can make a person's life so much better.