Get Involved with Marketing and Sales

Here are the business oriented organizations in which the WKU marketing faculty encourages
our students to join and actively participate. While we especially urge all of our
marketing majors and minors to take part in the Student Chapter of the AMA, it is
also highly advisable to join other organizations to expose oneself to a wide variety
of business related experiences.

American Marketing Association(AMA) Student Chapter

The American Marketing Association sanctions this group, which is the flagship organization
for both marketing practitioners and academics. The student chapter, sometimes referred
to as the Marketing Club, focuses on marketing related activities and often invites
distinguished guest speakers in from Louisville, Nashville, and the greater Bowling
Green area to address its members. In addition, the Marketing Club has taken field
trips to many of the major businesses headquartered in the south-central area, such
as Fruit of the Loom, Dollar General, Poppa John's, Dessa Industries, among others.
The Marketing Club also plans and executes various marketing projects to raise funds
which, in turn, are used to send its members to the Annual AMA Student Chapter National
Conference (most recently held in New Orleans!).

If you are exploring the many dimensions of marketing as a career, then it is time
to recognize that the AMA, the worlds largest association of marketing professionals,
is a valuable key to your marketing success.

There are currently 390 AMA collegiate chapters and 16,000 student members across
North America taking advantage of membership in marketing's premiere professional
organization. As competition grows, the need for marketing skills increases. Professionals
with a solid background are more likely to succeed! Sure, you can include AMA membership
on your resume, but don't let that be your only motivation for joining. The value
of membership while in college is the knowledge, skills and practical experience that
AMA provides which cannot be gained in the classroom alone.

Delta Sigma Pi

Delta Sigma Pi is a professional fraternity organized to foster the study of business
in universities; to encourage scholarship, social activity and the association of
students for their mutual advancement by research and practice; to promote closer
affiliation between the commercial world and students of commerce, and to further
a higher standard of commercial ethics and culture and the civic and commercial welfare
of the community. Today, coast to coast, over 240 chapters and 168,000 members support
the goals and ideals of the Fraternity.

Alpha Kappa Psi

Alpha Kappa Psi, the first professional fraternity in business, was founded on October
5, 1904. Its mission is to develop well-trained, ethical, skilled, resourceful and
experienced business leaders. In like manner, its primary objectives are (1) to further
the individual welfare of its members, (2) to foster scientific research in fields
of commerce, accounts, and finance, (3) to educate the public to appreciate and demand
higher ideals therein, and (4) To promote and advance, in institutions of college
rank, courses leading to degrees in Business Administration.

Phi Beta Lambda(Future Business Leaders of America, FBLA)

Phi Beta Lambda is a professional business organization dedicated to providing college
business students who have an interest in business and leadership with a way to gain
"competitive-edge" skills through participation in chapter, state, and national programs
and activities. PBL is a link between the classroom and the reality of the competitive
business world. Phi Beta Lambda is the collegiate division of the national association,
Future Business Leaders of America-Phi Beta Lambda, Inc. (FBLA-PBL). And don't let
the Greek name deceive you--PBL is not a social fraternity or sorority. Social events
are certainly a part of PBL activities, but the main focus is business and leadership
development.