3. "You are discovering the conversation that the customer wants to have, instead of the dreadfully limiting presentation you would have given him. And in doing so, you can help him to make a truly wonderful buying decision."Author: Chris Murray

4. "This next nugget of salesmanship cannot be perfected in a single afternoon. However, once you have it mastered, your competition will continuously believe you possess some mystical customer attracting formula"Author: Chris Murray

5. "No one bill will cure the problem of spam. It will take a combined effort of legislation, litigation, enforcement, customer education, and technology solutions."Author: David Baker

6. "In Thailand the customer is always wrong."Author: Grace G. Payge

7. "As regards this country, in which protection has always to some extent existed, it is the best customer that England ever had, and our demands upon her grow most steadily and regularly under protection."Author: Henry Charles Carey

8. "I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier."Author: James Cash Penney

9. "Courteous treatment will make a customer a walking advertisement."Author: James Cash Penney

10. "Our multiaccess approach will make the life of the customer simpler."Author: Jean Marie Messier

11. "The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."Author: Jeff Bezos

12. "The Customer isn't always right. Sometimes the customer is an asshole. That's the first rule of retail."Author: Kelly Link

13. "Be very clear about your own offerings so you know exactly what kind of client or customer you want to work with (and the ones you don't.)"Author: Lisa A. Mininni

14. "CEOs hate variance. It's the enemy. Variance in customer service is bad. Variance in quality is bad. CEOs love processes that are standardized, routinized, predictable. Stamping out variance makes a complex job a bit less complex."Author: Marcus Buckingham

15. "Remember,' she'd tell her staff, 'every customer wants to feel like a princess, and princesses are selfish and overbearing."Author: Margaret Atwood

17. "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."Author: Philip Kotler

18. "That was a tremendous learning experience," said McCarthy. "Never judge a book by its cover; open it up. If you treat a kid who is buying a $19.95 belt the same as a businessman buying a $1,995 Oxford suit, you will be successful. That kid might become a customer for life."Author: Robert Spector

19. "Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts."Author: Ryan Holmes

20. "Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process."Author: Sanjay Kumar

21. "Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases."Author: Simon Mainwaring

22. "Profitability. Growth. Quality. Exceeding customer expectations. These are not examples of values. These are examples of corporate strategies being sold to you as values."Author: Stan Slap

23. "I have seen the consequences of attempting to shortcut this natural process of growth often in the business world, where executives attempt to "buy" a new culture of improved productivity, quality, morale, and customer service with strong speeches, smile training, and external interventions, or through mergers, acquisitions, and friendly or unfriendly takeovers. But they ignore the low-trust climate produced by such manipulations. When these methods don't work, they look for other Personality Ethic techniques that will—all the time ignoring and violating the natural principles and processes on which a high-trust culture is based."Author: Stephen R. Covey