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The Definitive Guide to Engaging Email Marketing

Marketo

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download the Definitive Guide to Engaging Email, a jam-packed 150+ page guide, to move beyond basic batch-and-blast email to a whole new level of engagement.

With all of the guides out there on email, why read this one? You'll learn:

How to keep email relevant in a multi-channel world

5 key ways to make your emails engaging

How to create conversations and not campaigns

The latest research and tips on subject lines, mobile optimisation, avoiding spam filters, and more

The new metrics of email marketing

What capabilities are critical in a modern email marketing service provider

We hope this guide will help you tell richer, more compelling, and ultimately more engaging stories within your email marketing and beyond.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

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About Marketo

Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers.

With our Engagement Platform we empower marketers to create lasting relationships and grow revenue. Consistently recognised as the industry’s innovation leader, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and...