Why I Choose to Own a Beauty Business by Kathleen Case

I get asked this question a lot. And it’s easier to answer the question, now that I’m a successful beauty entrepreneur myself. People wanted to know what made me choose the career. Would it be fruitful? Would I be happy doing it? Well, I’m going to tell you the 3 things that made me choose the path of a beauty entrepreneur!

Before I was a cosmetology student, I had to explain my decision to enter the field to two very concerned parents. I mean, it was not as easy as playing make-up and I couldn’t simply tell them, “Make-up is my thang!” Although, it certainly was my thang and I had figured that out pretty early on itself; it’s not something you’d ideally say to your parents when you’re explaining big life decisions to them.

See, for me, I always knew that I needed to choose a career path that I felt passionate about and be good at it. Being good at something shouldn’t have been a problem. You see, I was always a straight-A student- and I don’t mean to brag- but it’s really not like my options were limited. So to find something that I felt passionately about AND knew that I’d be good at it was what was key.

I’m going to tell you three things that helped me make my decision to own a beauty business.

Finding my passion

Passion drives the world. You know the fever, the madness, the rush, and the thrill you feel when doing something you absolutely love? Yeah, that feeling can’t be matched to any other. And to be honest, why wouldn’t you want to do something that makes your heart race? That’s the feeling you ought to chase.

That’s the feeling you want to associate your career with always. I’ll tell you how I realized this was my passion. You grow up making over your dolls and playing with your mother’s make-up (I did too), but at some point, that changed. I started looking into finer details, started giving my friends haircuts (yes, haircuts!) and experimenting with different kinds of make-up.

The pivotal moment in my life was when I was 15 and I realized that knowing exactly what look my friends wanted and getting it right in the first attempt, was what resulted in the realization: This is what I want to do! This is what I’m going to do. Come what may.

My advice: Tap into your interests. Being able to do something you’re really interested in is a gift in itself, so don’t ignore your interests. Explore them and you never know when you might find your calling.

Knowing the growth and outlook of the industry

Like I said, when it comes to your life work, it’s not as easy as simply finding and stating your passion. What are the chances of it resulting in a fruitful, satisfying career? First, start by looking at the facts. Government websites such as www.bls.gov are usually safe bets for finding information about any career you’re interested in.

BLS not only tells you what the job prospects are like for a particular profession, but can also give you information regarding the growth rate of the industry. BLS also gives you direction about the educational course you need to take to be successful. Cosmetology, for instance, includes a wide variety of fields to choose from such as make-up, barbering, nail technology, hair design, massage therapy and a lot more.

So you know there’s variety, but there’s also an overall 14 percent growth rate from 2010 to 2020 (that will depend on specialty), so you know there is demand for people with those skills set and a growing market. At an average of $16.27 an hour, I’d say the profession has a very solid earning potential. Keep in mind these figures depend upon several factors- your location, expertise, years of experience, etc.

It brings a lot of positivity

What I love most about working in the beauty industry is how it makes people feel. Think about it, you have the skill and expertise to completely transform the way a person looks and ultimately feels. You’re basically helping boost a person’s self-esteem and you can actually see them leave with a spring in their step.

In a matter of minutes you give them an entirely new ‘you’, someone they’re happy and proud about. Needless to say, it’s a rewarding career that makes people happy. And if you’re a people’s person, you’re going to love working so closely with people.

Also, say what you want, but when the recession hit, people didn’t stop going to salons. Because, let’s just face it, everyone wants to look good. They might cut down the number of times they visit salons, sure, but they’ll still go and that’s just another reason that makes this career choice a great one for me.

So if you’re creative, driven to put in long hours and willing to work with people closely, you’re going to LOVE operating a beauty salon. The fact that it can be lucrative? Well, that’s just icing on the cake! 😉

From the age of 10, Kathleen Case knew she wanted to pursue a successful career in the beauty industry. She followed her passion and completed a course from one of the most prestigious Marinello schools of Beauty. At the age of 24, Kathleen has her own beauty salon and happily writes articles to help eager aspirants into the beauty industry achieve success.

Do you currently own a beauty business? Please share what you enjoy most about being in the field.