A single view of the data—Creating a single, authoritative view of business-critical data from disparate, duplicate, and conflicting information lets you see, for instance, that Rob Barnes and Robert Barnes are the same person.

A 360-degree view of the relationships—Business rules let you identify the relationships among the data, so you can combine data showing Robert Barnes owns a Razor scooter with data showing he bought it at a Target store.

A complete view of all interactions—Integrating the transactions and social interactions that have occurred with that product, customer, channel partner, or other data element gives you a complete view of that customer.

Customer Success Stories

UPMC used a collection of Informatica products to improve research outcomes in the quest to cure various diseases