from the Netflix site, it says: "BRAVIA® Internet Video: Instantly stream a wide variety of Free and On-demand entertainment when you connect your player to the internet. Choose from a large selection of providers 2 - including Netflix®."

there is an RJ45 plug in the back of the 55HX701: if i were to run a long ethernet wire from my PC router to my 55HX701, would it be that simple to "set up" the Netflix functionality to my 55HX701? is it pay-per-view? or is it included in anyone's Netflix subscription price?