Cómo BMA Team comenzó su viaje en diseño de estampado o envases

Nombre de la empresa

BodyMindAwakening.com

Descripción general

We're a small team in need of big talent to help us spread the word of how people can free themselves of things like fear, worry, stress, and poor health by utilizing a proven system that uses the body to reach the mind.

We see this as an initial step in a series of project work. We are ready to launch some new products to take this training method to a new and more professional level. We are looking to brand ourselves and create a unique identity in an overly crowded self improvement industry. We want something that looks professional yet is able to strike an emotional chord on a spiritual level.

Cuéntanos a qué tipo de público quieres llegar

Male/Females ages 25-55. May be suffering emotionally in some way & are seeking change in a healthy, natural way and/or interested in self-development and personal growth & fitness. Possibly someone who sees future self as someone stronger physically and emotionally.

Requisitos

Front & back cover (back cover can be simple with Lorum Ipsum text & just a key in background).
The full title must be used.
Most likely use a gender neutral figure for audience to identify with as themselves.
Keys should be old fashioned kind.
Should convey the idea using these 7 keys as a path to their ‘awakening’ thereby reaching their full potential as human beings.
Can have a spiritual element but not flaky - the average person should identify with it. Can be Web 2.0 look
Scalable to Different Formats (e.g. DVD, web banner, print book, ebook)

Possible Concepts we've Considered:

Idea that this person is being offered the keys or dropping into their hand or they are holding the keys where they can unlock the "secret" within.
- Using the O in World to depict a globe - maybe with keyhole.
- Figure could be in half darkness stepping into the light - "negative" words (e.g. stress, worry, fear, confusion etc.) might be seen in the dark with the opposite more positive words (relaxation, peace, courage, clarity).

Light should softly emanate from somewhere such as a keyhole or the "new world".
- Keyhole with light emanating could be contained at person's center.
- Possible to have as spiral staircase with 7 keyholes on risers and person is taking that first step leading up to a doorway depicting this new world.