ARCHER & ASSOCIATES SELECTED TO WORK WITH AI LEADER VETTD TO CREATE WORLD’S FIRST NEURAL NET FOR CHARACTER ASSESSMENT IN RECRUITING

Collaboration to Help Ensure ROI of Humanity and Character Preservation In the Age of Machines

Principal Ann-Marie Archer to Share Insights on the Value of Coaching at the Seattle Technology Leadership Summit, at the Bell Harbor International Conference Center, June 7

REDMOND, WA. (June 5, 2018) Archer & Associates, a leader in global recruiting, coaching and training for the high-tech industry, announced today that the company has been selected to work with artificial intelligence (AI) platform developer Vettd to design the world’s first assistive neural network system specifically targeted to assess character variables of potential new hires or those employees being considered for new roles in an organization.

“Ann-Marie is an excellent representation of the type of expertise, values and approach with whom Vettd wants to align,” said Michael Buhrmann, Chairman and CEO of Vettd. “Ann-Marie is innovative and action-oriented, while bringing a high-level of integrity and trustworthiness. Her specialized, intuitive and proprietary offerings encompass the exact kind of intelligence we want to preserve and share through our one-of-a kind platform.”

Archer will work with Vettd to encode and upload Archer & Associates’ proven methodology, which includes processes and filters to evaluate and foster character variables of individuals, teams and organizations. The end product will better empower executives and hiring managers with a faster, accurate and more inclusive way to choose candidates for desired character qualities. The group’s expertise, combined with Vettd’s patent-pending platform and algorithms, will allow Archer & Associates to extend their exclusive offerings while providing additional added value through a new efficient cloud-based tool for their executive client base and industry.

“With Vettd’s technology, I can leave my neural, or thinking process and expertise, behind so that my clients can continue to use my professional filter regarding character assessment, whenever and wherever they need it,” said Archer, Founder and CEO of Archer & Associates.

Studies have shown that “character” can increase an executive’s performance by several multipliers. “Character distinguishes the average leader from the exceptional leader. It’s a high predictor of success,” added Archer. “Vettd will help Archer & Associates share effective approaches to this performance driver with even more teams.”

Buhrmann stressed that Vettd is helping alleviate the lack of trust surrounding the future of AI, especially in the workplace. “Why should you trust AI?” added Buhrmann. “The future of AI is you. We upload you – your expertise and unique neural. Do you trust yourself? In the case of Ann-Marie’s clients, they trust and have experienced the extreme benefits of her and her team’s style. We simply provide an additional, easily accessible means for them to leverage Archer’s exclusive intellectual property.”

Archer is a frequent speaker and will participate on a panel of coaches and executives who will address the value of coaching at the Seattle Technology Leadership Summit, sponsored by the Seattle Chapter of the Society for Information Management (SIM), on June 7, at the Bell Harbor International Conference Center.

“We selected Ann-Marie for our conference because she and her team are powerful agents of positive change and innovators in the field of executive coaching and team development,” said Lowell Millard, local chapter and national board member of SIM.

Founded in 2000 and based in Redmond, Washington, Archer & Associates provides targeted, customized executive and career coaching to leaders and their teams. The group’s International Coach Federation (ICF)-certified coaches offer executive search, leadership development services and training to many of the world’s most renowned and respected companies. Archer is certified in Washington State as a Women’s Business Enterprise.

Founded in 2014 and based in Seattle, Vettd, a world leader in commercially deployed deep neural networks services, creates and implements AI-based solutions that genuinely augment human intellect and transform how talent strategies are approached. With the development of our Live Data Observatory platform and library of Intelligent Data Science agents, a new generation of visionaries is utilizing our services to change the way we see the world of business and human capital.