It probably goes without saying, but service management means different things in different industries: Service management can help banks improve customer service, drive business model efficiency and manage operational risk. Service management can help government agencies reduce complexity and waste and deliver services more effectively to the citizens who rely on them. And communications service providers need innovative service management solutions to address the limits of the backbone, a highly competitive environment and customer loyalty.

The list goes on, but in all cases, rendering better service management in any given industry means weighing and balancing different complexities—as well as the leading solutions and strategies best suited to address them.

Pulse 2011 provides the perfect venue for you to not only learn about service management for your industry - but to actually see it. And seeing is believing, after all. The Pulse Expo Center will offer demos in groups, designed to explore the most pressing needs service management professionals face in six different industries:

Smarter Buildings

Intelligent Site Operations

Communications Service Providers

Smarter Energy & Utilities

Integrated Service Management for Banking/Insurance

Smarter Healthcare

In addition to these clusters of industry demos, you'll also have access to industry-centric demos taking place elsewhere in the event. Not to mention tons of industry-specific sessions and activities - Check out the Pulse 2011 Sample Agenda Builder and see for yourself. Choose "Search by Industry" and select your industry.