Paint Estes Pink Committee ramping up

For the Trail-Gazette

Posted:
05/09/2017 03:37:58 PM MDT

This year's Paint Estes Pink campaign is expanding in many ways. The number of involved organizations and businesses is growing, as well as the ways that funds are being raised. A growing group of community members have been working on how to increase visibility and raise more funds to support care and comfort for Estes Park Medical Center patients facing any form of cancer.

Paint Estes Pink began in 2014 when the Estes Park Western Heritage (hosts of the Rooftop Rodeo), Stanley Hotel and Trail-Gazette decided to expand upon the Wrangler-sponsored Tough Enough to Wear Pink night. Rather than focus on cancer research, their desire was to benefit local cancer care services at EPMC. Even with the growing list of collaborators and activities, the cause remains the same.

The committee is currently seeking funds to help cover material expenses for the campaign such as stickers, posters, parade float materials and a display for a Give Cancer the Boot Tribute. Sponsorships will ensure that 100% of all Paint Estes Pink donations will go directly to EPMC oncology services. If you are interested in becoming a Paint Estes Pink sponsor, contact Kevin Mullin at 970-577-4306 or kmullin@epmedcenter.com.

Ways businesses can get involved

Pink Storefront Décor Competition — All Estes businesses are encouraged to decorate the exterior of their building and/or display windows with pink for the weeks of June 26-July 8. All participants will be recognized. The winner will be announced on Saturday, July 8 at the Rooftop Rodeo. Last year's winner was the Bank of Colorado.

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Donation Jars — You can collect donations during the week of June 30-July 7 using official Paint Estes Pink jars. The business with the largest amount collected will be recognized on Saturday, July 8 at the Rooftop Rodeo. Last year's winner, The Barrel beer garden, matched what their patrons gave to come out on top.

Point of Sale Donation — Given the premium on counter space, businesses like Mary Jane's are opting to set up an option for customers to round-up their purchase or provide a separate donation during check out.

Online Giving — You can support online giving to the Paint Estes Pink campaign by displaying posters, flyers and/or tent cards that direct people to GiveToEPMC.com/pink.

Specialty Items — You can offer a special item and donate a portion of the price. Kind Coffee will have a special coffee roast and Serenitea is doing a custom tea blend with a portion of sale proceeds going to the campaign.

Let the committee know how you'd like to participate at http://bit.ly/PEPparticipation.

The Need

Facing a cancer diagnosis and its subsequent treatments is exhausting. Traveling an hour or more for medical care creates even more hardship. Having the ability to receive infusion treatments, including chemotherapy, and to see an oncologist at EPMC is extremely valuable.

In order to keep up with a growing demand for these services, EPMC needs to purchase two new IV pumps. This equipment is used to administer high-risk medications, such as chemotherapy, when absolute precision and accuracy are critical.

All of the 2017 Paint Estes Pink donations will be used to purchase this important equipment.

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