Who We Are

We are a non-profit 501(c)(3) that provides life-changing Character Education experiences for children. We use experienced educators and a research based curriculum to equip youth with the tools to discover their innate value, what they stand for, and how to pursue their lifelong dreams.

Character GPS was founded by Matthew Hoffman, a business executive, trainer, coach and counselor; and Jeffrey Cain, a teacher and trainer with over 30 years of experience. Learn more…

To carry out our mission and achieve our goals, we bring professionally sound, highly impactful character training to schools.

Our Mission

We are on-fire for providing life-changing character development experiences, resources and personal growth for children and their influencers. We equip American youth with the tools to discover their innate value, what they stand for, and how to pursue lifelong dreams by focusing on their smart goals.

Our Goals

To equip American children with proven principles, values, and tools for pursuing success in their lives.

To promote healthy relationships and teamwork for children, their families, and the environments they live and learn in.

To equip schools, families, and organizations that serve children with how to create safe, healthy, and productive environments that their children can thrive in.

To help promote positive change in our communities, country and the world, one child at a time.