Single brand simplifies offerings for the broad health services
marketplace

April 11, 2011 08:30 AM Eastern Daylight Time

MINNETONKA, Minn.--(BUSINESS WIRE)--UnitedHealth Group (NYSE:UNH) today announced that the company’s health
services businesses will unify their market presence under the master
brand Optum™.

This brand unification is focused on making it easier for the broad
health services marketplace to understand and access the company’s full
range of capabilities that help participants throughout the health care
system improve health, increase efficiency and create a better overall
experience for consumers.

“Just as our distinct health benefits businesses market under the
UnitedHealthcare master brand, our individual health services businesses
will now align their market engagement under the Optum brand, as the
next step in the evolution of our two business platforms,” said Stephen
Hemsley, president and CEO, UnitedHealth Group.

The change reflects increased coordination and collaboration among three
leading health services companies that are committed to addressing
meaningful and positive change across the health care system:
OptumHealth™, which will retain its name; OptumInsight™, which will
replace the Ingenix name; and OptumRx™, which will replace the
Prescription Solutions name. These combined businesses serve more than
60 million people, have more than 30,000 employees, and in 2010 reported
combined revenues of $25 billion, giving Optum as a whole the scale of a
FORTUNE 100 enterprise.

“We are aligning these businesses to better match the way we serve
clients and the way our clients access health services,” said G. Mike
Mikan, CEO of Optum. “This step will make it simpler for clients to
connect with the broad expertise and innovative capabilities across our
businesses, so we can help them improve population health, reduce the
cost of care and make health care work better for everyone. Clients will
know they can come to Optum for all their health services needs.”

OptumHealth, which supports and delivers population health solutions
that address the physical, mental and financial health needs of
individuals and organizations, will retain its name but adjust its brand
positioning to fit the new Optum brand. Ingenix, a leading health
information and analytics, technology, services and consulting business,
will become OptumInsight. Prescription Solutions, which specializes in
the delivery, clinical management and affordability of prescription
medications and consumer health products, will become OptumRx. The three
companies will continue to operate under the leadership, respectively,
of Dawn Owens, CEO of OptumHealth, Andy Slavitt, CEO of OptumInsight,
and Jacqueline Kosecoff, CEO of OptumRx. Migration to the new brands is
expected to take place over the next 12 months.

The Optum businesses serve care providers, including 250,000
professionals or groups and 6,200 hospital facilities; more than 270
state and federal government agencies; over 2,000 independent health
plans; two of every five FORTUNE 500 employers; 2,200 global life
sciences companies; and one in every five U.S. consumers. Together,
these businesses help organizations address significant challenges such
as improving clinical performance, implementing new models for care
delivery and reimbursement, complying with new regulations, and reducing
administrative and financial burdens. Optum’s deep understanding of the
needs of the multiple participants across the health ecosystem enables
it to deliver collaborative solutions that provide the insights and care
to help build sustainable health communities.

About Optum

Optum is an information and technology-enabled health services business
platform serving the broad health care marketplace, including care
providers, plan sponsors, life sciences companies and consumers. Its
business units – OptumInsight, OptumHealth and OptumRx – employ more
than 30,000 people worldwide.

About UnitedHealth Group

UnitedHealth Group (NYSE:UNH) is a diversified health and well-being
company dedicated to helping people live healthier lives and making
health care work better. With headquarters in Minnetonka, Minn.,
UnitedHealth Group offers a broad spectrum of products and services
through two distinct platforms: UnitedHealthcare, which provides health
care coverage and benefits services; and Optum, which provides
information and technology-enabled health services. Through its
businesses, UnitedHealth Group serves more than 75 million people
worldwide. Visit www.unitedhealthgroup.com
for more information.