STUDIO FIAT | 2014 FIAT 500c POP

Starting price: $17,495

Start with all the fun and style of the FIAT® 500c Pop, and then let the sun shine in through a power-retractable soft top. If you’ve got the kind of irrepressible spirit that demands open-air freedom, the FIAT 500c Pop is the convertible you've been waiting for – and it's priced to make you wonder why you're still waiting.

Some of the FIAT 500c Pop's standard features:

1.4L MultiAir® I-4 engine

5-speed manual transmission

15-inch wheels with covers

Power-retractable soft top

Rear Park Assist

Remote keyless entry

Power windows and locks

Height-adjustable driver's seat

7 air bags

Reactive front head restraints

Electronic Stability Control

4-wheel disc antilock brakes with brake assist

DESIGN

AFFORDABLE ITALIAN STYLE

The FIAT® 500c Pop is so stylish, colourful and carefree, it looks like it just drove off a movie set. At this price, though, you don't have to be a movie star to own one. It brings classic Italian design into the modern day with 15 vivid exterior colours and unique front and rear FIAT fascias. It can also turn on the charm at the push of a button – by opening the retractable soft top.

FUN-FILLED AND FEATURE RICH

The 500c Pop is all about fun. We made sure the interior contains plenty of features to keep you happy: premium cloth seats, tilt steering column, power locks and windows, and available steering wheel-mounted audio controls. The cabin features a colour-coordinated dash and ergonomically designed controls that put everything within easy reach.

There's no secret to the 500c Pop's success – in fact, it's very open about it. The retractable soft top features 4 pre-set positions so you can put it on sunroof duty or go topless depending on your mood. It can be operated at speeds of up to 95 km/h and comes in 3 stylish colours, from sedate Nero (Black) to casual Beige to luscious Bordeaux.

OPEN AIR CONCERT

Let the music move you with the FIAT® 500c Pop's 6-speaker AM/FM/CD/MP3 sound system, which includes an auxiliary input for your personal media player to plug into.

EFFICIENCY

1.4L MULTIAIR® ENGINE

The FIAT® 500c Pop's 1.4L MultiAir® I-4 engine uses sophisticated technology to increase power up to 10 percent and reduce fuel consumption and emissions up to 10 percent compared to similar engines. The result is 101 horsepower, 98 lb-ft of torque and exceptional fuel economy.

AVAILABLE TRANSMISSIONS

The FIAT® 500c Pop comes with an efficient, easy-shifting 5-speed manual transmission as standard equipment. An available 6-speed automatic transmission with Auto/StickTMoffers the best of both worlds with a driver-selectable manual shift mode.

If you're in the mood for a little more excitement, pressing the Sport button instantly adjusts the steering feel, shift points and throttle response for a sportier driving experience.

SAFETY & SECURITY

STATE OF THE ART SAFETY TECHNOLOGY

Prevention is an important part of keeping you and your passengers safe. That’s why Electronic Stability Control7, All Speed Traction Control, Electronic Brake-Force Distribution and Hill Start Assist are all standard on the FIAT® 500c Pop. There's no substitute for cautious, attentive driving – but wherever you go, the advanced safety technology in the FIAT 500c is backing you every inch of the way.

7 STANDARD AIR BAGS

Seven standard air bags6 provide you and your passengers with outstanding protection in the event of a crash. Advanced multistage driver and front-passenger air bags match air bag output to crash severity, and a driver's knee-blocker air bag deploys when the driver's air bag is triggered. Front-seat-mounted side air bags provide enhanced protection for driver and front passenger. The FIAT® 500c is also the only convertible in Canada to offer 1st- and 2nd-row side-curtain air bags, which extend protection to passengers in all rows.

REACTIVE RESTRAINTS

Standard driver and front-passenger reactive front head restraints15 can help prevent or reduce the extent of injuries in certain types of rear-end impacts by moving forward and upward to decrease the space between the headrest and the occupant's head.

EVEN PARKING IS FUN

If backing into a tight parking spot stresses you out, the FIAT® 500c Pop's standard Rear Park Assist14 feature should fix that. Rear Park Assist alerts you with an audible warning when it detects an obstacle in your path at parking speeds, increasing the warning frequency as you get closer.