Our brief was to create marketing materials for a revolutionary waste water treatment process and implement its launch to the UK market.

Benefits needed to be communicated to at least two distinct target audiences. We engaged in detailed consultation, designed, printed and produced two different bespoke direct mail pieces. These were linked to, and backed up, by personal web pages for each recipient featuring animated infographics, detailed information and a call to action.

These were then dispatched direct to the target clients in a phased release, to coincide with direct contact and follow-up from the company.