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Social is Ready to be Loved - Webinar March 2014

According to Forrester Research, 50% of people age 18-23 used social as their primary discovery engine last year.

Google is constantly tweaking its search algorithm, making it extremely difficult for businesses to keep up. More than ever, social can help businesses achieve their goals. In this live webinar, executives from UK marketing agencies, Distilled and Zazzle Media, will discuss how to make the most of your social media efforts.

You'll learn how to:

Growth hack your way to a larger, more engaged audience
Discover why paying for social can really work
Effectively use paid distribution to seed your content
Measure the ROI of your efforts

Social is Ready to be Loved - Webinar March 2014

1 Slides and recording will
be available afterwards 2 Join the conversation on Twitter #SMMWebinar 3 If you have questions, ask on Twitter using the # 4 If you have technical diﬃculties, use the webinar chat box HOUSEKEEPING #SMMWebinar

1 Building Your Brand on
Social 2 Identifying the Best Social Channels for You 3 Tracking Your Social Media Eﬀorts 4 Paid Social - Finding Your Audience 5 Setting Up Your Paid Campaign 6 Measuring the ROI of Social 7 Q&A AGENDA #SMMWebinar

Age and Location: Break it
down. Key component of your test strategy. Same is true of location. Mobile: Mobile newsfeed for conversions is not great. Mobile is ﬁne for Likes and engagement. Lookalike Audiences: Find and reach more people who look like your best customers by utilizing Lookalike Audiences for users who are likely to convert. You can ﬁnd this option in Power Editor. Utilize the data you created: Set up campaign groups based on each persona and target by interest. #SMMWebinar FacebookTargeting

Images: To comply with Facebook
policies and catch user’s attention, be sure to include less than 20% text in your photos. Images featuring bright colors or people/emotion perform best. Headline: Show our targeted demographic that we are speaking directly to them. We can ask relevant questions or make statements that our target demographic will respond to. We can also use it to voice relevant, beneﬁcial selling points. Body Copy: Include a strong CTA (Call To Action) or next step e.g. click here, register here and so on. #SMMWebinar FacebookContent