In his “Street Smart” appearance, Wilson said, “Frankly, some women’s bodies actually don’t work for it… It's really about the rubbing through the thighs, how much pressure is there over a period of time, and how they much they use it.”

Co-founder Shannon Wilson, formerly Lululemon’s chief designer, jumped in for a quick save, saying the wearing down of the pants is really more about the surfaces someone sits on while wearing them, but her husband had already said that some women’s bodies are simply incompatible.