One of the most commonly debated or argued questions in the internet marketing arena is, whether or not SEO is necessary. Chances are you’ve had the same question at some point. What do you think, is it necessary? Well, there’s only one answer to this question- Yes, SEO is still necessary. That’s one of the reasons you need to learn for yourself. If you’re in business, note that this is one of the greatest investments that’s necessary for you to make. SEO can be compared to investing into something that will not only remain in your account but keep gaining value over time, too.

What determines the success of any marketing venture is your success online. It all depends on whether or not what you’re offering is visible online. Remember the competition in the digital space is ever increasing. What does this mean for your business? Simple, you can only rank well on search engines if you understand how search engines work.

The three factors that determine your ranking in Search Engine Results Pages are, authority, relevance, and technology. The Article How to start an seo business will help you to start your seo business. Let’s learn a few things on how these three factors determine your rankings.

So, how does it work?Relevance, in this case, is all about the content, titles, and any other thing about your website. Google doesn’t just want to see the specific keywords you’re using. It also focuses on the relevance of your website content with respect to the specific keywords or search queries. That’s the reason why search engines will look at the formatting of your web page, the specific keywords within your URL, the structuring of your website, and the keywords within the content of your pages.

Authority, on the other hand, has to do with the inbound links you have for your website. One of the things you must keep in mind is that SEO is constantly changing and you must use up-to-date standards and techniques. What worked last month might not work today and is likely to get you penalized. Despite all these, Google, Bing, and Yahoo will rely on the number of backlinks you have. In other words, they will rely on authority. You should, therefore, never forget that SEO relies so much on links. It’s one of the major ways search engines determine how authoritative and credible your content is. Well, don’t confuse this to mean you should have as much backlinks as possible to rank higher. No, it never works that way.

When it comes to technology, it’s all about the internal structure of a website. This includes meta tags, schema markup, and more. Why not get started on a tested, step-by-step SEO process at http://Rankdaddy.net. It’s all free. The ranking process in this course will help you get fast ranking results. Did you right? Yes, it’s been tested and it works. Learn how to dominate in all the three discussed areas, to get to the top.