Say goodbye to spreadsheets, sticky notes, and messy wedding folders

Increase profitability and minimize waste

Create perfectly profitable recipes

Keep track of all your expenses

Merge Multiple Shopping Lists

Create Perfectly Profitable Recipes

Add your stem counts as you build out your proposals with a few clicks.

When you're done, you can use CurateProposals to send the proposal with accurate price projections to your client and then generate a shopping list to send to your wholesaler.

Keep Track of Your Expenses

That "free" toss bouquet or vase upgrade you threw into your proposal may be free for your client but it's costing you something.

Add those freebies into Curate COGS as an expense item to generate an incredibly accurate report of what the event is really costing you.

Keep Track of Your Expenses

That "free" toss bouquet or vase upgrade you threw into your proposal may be free for your client but it's costing you something.

Add those freebies into Curate COGS as an expense item to generate an incredibly accurate report of what the event is really costing you.

Merge Multiple Shopping Lists

Instead of having to send multiple orders to your wholesaler for each event on a given weekend, or do the extra work of combining Excel recipe sheets to avoid over-ordering (or worse, under-ordering), you can let Curate COGS do the work for you.

No Industry Standard Flower Markup On Floral Work

There is no "industry standard" markup in the floral industry.

Ok. Well, sort of.

There isn't according to the literal definition of the phrase "industry standard." If you don't have time to read much further, the entire article says this: every florist has a unique situation and should price based on their demand and needs -- not an elusive markup completely derived from other florists.

How should you determine your markup?

If there is no set industry markup, how you should determine your markup?

Most florists who start a business from scratch simply copy the markups they already know. Many a great business has started this way so there isn't any shame in it. This is even how we started our company. But I'd like to suggest for you to reanalyze your methods.