Professional Dress Seminars
for Hotels

Well-groomed employees—whether
uniformed or not—project a sense of confidence to the public they serve, and
in the hospitality industry, add to the overall credibility of the property
they represent.

In the hospitality industry, encounters are brief and lasting;
therefore, first impressions are critical. Your employees are the
ambassadors for your organization, and frequently, it is the appearance and
behavior of your associates which make the most lasting impression and
continuous satisfaction on the guest.

Image Resource Group develops customized professional dress
seminars for your organization's team, including executives, managers, front
line employees and support staff. Our unique programs are content intensive,
highly interactive and specifically tailored to the hospitality industry and to
your organization's needs and dress code. We offer:

Professional dress seminars for managers and non-uniformed employees

Professional dress seminars for uniformed employees

Professional Dress Seminar for Managers and Non-Uniformed
Employees

This
informative and interactive session deals with the importance of
personal appearance in hospitality. It is designed to help participants
look competent, credible, approachable, and to present themselves with
confidence to clients, guests, and colleagues. Through the session
participants will discover how to use their appearance for self-expression and
as a powerful communication tool.

It
includes international guidelines for appropriate business dress in the
hospitality industry and your organization’s dress policy. It is structured
for an audience of both men and women.

The seminar outline is flexible and customized to your organization and group
needs. It may include topics such as: the impact of first impressions in
hospitality, clothing symbols and perceptions,
the use of color to build credibility and trust. How to choose the right
colors, styles, fabrics for main pieces for business. The appropriate
fit, accessories, grooming, hair, makeup for women, and how to build a
business wardrobe on a budget, etc

This is a highly visual demonstration, which includes audience participation.
Slides and audiovisual materials will reinforce the information.
The seminar increases
guest confidence by improving your managers' and non-uniformed employees' first
impression, and provide consistent business attire throughout the hotel. Your
managers will learn to save money and time on personal and professional
grooming.

"The program was a real success. Our managers are
putting in practice the information learned during the sessions. . ..". - Richmond Marriott

"The unique and professional style in which you conducted the Professional
Dress sessions for our cast members has been a great asset in keeping the Disney
Magic at our hotel"

-
Disney Grand Floridian Hotel& Resort

Professional Dress for Uniformed Employees

In he hospitality industry, uniformed employees send a
clear message to a guest: I'm here to serve you. Wearing the
uniform with pride, enhances the image of the person wearing the uniform, and
the image that the company wants to convey to their customers.

This Professional Dress Seminar

is tailored to uniformed employees with direct /or indirect guest contact.
It includes the critical role that uniformed employee plays in the
organization. How to make a good, lasting
impression on everyone you meet: guests, customers, and co-workers. The
importance of impeccable grooming and professionalism in building effectiverelationships and how to wear your uniform with class.

The seminar outline is flexible and customized to your organization's needs
and dress policy guidelines. It may include topics such as: the impact
of first impressions in hospitality,
how to dress appropriately for your organization and your position, hot to be
well-dressed in your uniform from head to toe, proper fit, grooming,
appropriate jewelry, shoes, socks, and other accessories.

One of the most frequent
feedback we receive from our hotel clients on our seminar is that "m

anagers
save time in dealing with employees' grooming issues"

"The very next day after the session, I noticed
everyone who attended your seminar comparing each other's attire as well as
their own. . . "- Springfield Hilton

"The feedback from our line employees who
participated in the seminar has been very positive and their managers can see and hear the
results. . .. "
- Hyatt Regency Crystal City