Thursday, 25 August 2011

Mercedes-Benz has joined hands with the Buddh International Circuit (BIC) with an aim of taking motorsports closer to Indian fans.

The German carmaker has chalked out aggressive plans to provide boost to the ever growing spirit of motoring in India. Mercedes-Benz and JPSI have concluded an agreement whereby Mercedes-Benz cars will be utilized as safety cars for all events taking place at the BIC.

Both partners will jointly set up a Performance Driving Academy by next year to foster potential talent and popularise performance driving. The new academy will offer structured programs, cars, trainers and help groom new talents on the racing circuit. In addition, the company also plans to popularise motorsports through promotional activities, road shows and dealership activations across India. Mercedes-Benz customers will also have exclusive access to use the cars on the race track.

The carmaker will start a nationwide promotional campaign and give motorsport enthusiasts an access to witness the action at the Indian Grand Prix in October. It plans to create Pit Stops at all its dealerships which will put up race tickets and merchandise on sale. Speed Date is another activity planned in the second half of October in Mumbai with participation of over 100 Mercedes-Benz and AMG cars.

Speaking on the occasion, Peter Honegg, MD & CEO, Mercedes-Benz India said, “Mercedes-Benz is a performance brand and our long association with motorsports is a testimony to this fact. It has been our endeavour to enable more people to experience the performance and dynamism of our cars, and we will continue to do so in times to come.”

Commenting on the partnership, Sameer Gaur, MD & CEO, JPSI Sports added, “We are pleased to have Mercedes-Benz as the Official Partners for Buddh International Circuit. Together with Mercedes-Benz, JPSI will play a pivotal role in popularizing motorsport in India. BIC will act as a new platform to create a talent pool of next gen motorsports champions of India”.