Ryanair: how the airline is trying to change its image

Problem Currently passengers with Ryanair can reserve a seat for £10
per passenger, per flight. Families who want to avoid this charge can face
a lengthy queue at the boarding gate to ensure they sit next to one another.
And sometimes, if there is a bus transfer to the aeroplane, all that queuing
is rendered pointless.

Solution? Ryanair is to introduce fully allocated seating on all
flights from the beginning of February, following in the footsteps of budget
rival easyJet. Under the new system, all passengers will be allocated a seat
number, while those wishing to choose their seats will be able to do so for
£5 per flight.