Spiral Girl and Duras bring strong Spring looks

Two popular brands have released pictorial catalogs on their websites. Both have put together some good looks for the season and they’re both working within the trends. Now it’s up to you to decide who has the strongest looks

S P I R A L G I R L

Spiral Girl, loved by gal idol Tsubasa, is a very popular brand offering a lot that’s not easy to classify as “agejo” or “haadi” or “classic gal”. It does more a pop look with mod touches, and can put together great pieces.

Current thoughts on the campaign: A bit too costume-y at times, but I can definitely see the items separately worn. The one suspender, lip print on the knee tights look is my personal favorite.

D U R A S

Duras after having a few boring seasons had a bit of a breakout last Fall, and it’s become popular with older gals. Its price point tends to be a bit higher than many gal brands, too. Their collection looks to be another good one with definite basics and their ad campaign is HOT!

Current thoughts on the campaign: AD campaign wins this, and I see some looks I could find myself in. Style 9 with the lace cardigan is adorable and the leather jacket combined with the frill shirt and denim shorts seems quite stylish and very seasonal.

30 Comments

I’m supposed to be outside shoveling the snow, but I can’t resist this awesome brand eye candy haha. Hmm, this is a tough call! There are some really cute pieces in both collections (but also some boring/unuseful) Spiral Girl is like the style I want to wear, and Duras is closer to my real style.
My favorite looks are the Spiral Girl pink rider jacket with grey shorts and patterned leggings.
And the Duras polka dot top, suspender skirt and fedora. I’m copying some of these into my fashion inspiration folder!

Ahh! I am loving the Dura’s spring line vs. The Spiral Girl one. I really love Style 9, that entire outfit is really delicious! I also really like the grey & white striped dress with back v-neck with frill. That dress seems so fun and easily worn dressed up or down.

Duras wins, hands down. Loving many of the pieces separately and put together on the models. I have never liked the denim shirt but the way its combined with the lace leggings, ect. on the model is giving me second thoughts about it.
Looking forward to more spring posts! Loving what you’ve done so far.

Duras wins it for me. Most of these coordinates are really chic and wearable, plus they use repeat items from the fall, like boyfriend blazers, leather jackets, and lace and stirrup tights. This makes my wardrobe happy! :D

Spiral irl wins it for me. In Duras’ campaign, I only honestly like the first look and the second-to last look with the ruffled shirt dress. Everything else looks cute and wearable but a little bit boring, and I feel like I’ve seen most of the pieces before. It just does not interest me at all dX

With Spiral Girl, on the other hand, I can pretty clearly identify the trends they’re trying to go for, but I feel that they’ve mixed them up and made some things I never would have seen myself wearing, like the romantic trend or tiny prints, really appeal to me. I would probably never wear half the outfits they put together (head-to-toe stripes are fine in a magazine, but not on me!), but if you deconstruct the looks and tone things down a bit, I feel like items such as their printed boyfriend blazer and pink riders jacket are less of a redo of those items than an update on them for the new season.

I have to say Spiral Girls wins it for me, though I agree some of the pieces do look a bit costume-y! XD I like it more mainly because it plays with some colour, while DURAS is more monotone~ which I love & find myself dressing in wayyy too much, but I like it more for winter & not spring I do love that striped open-back onepiece from DURAS though!

Spiral Girl does that nice, cute advertising campaign but it doesn’t reach me like Duras, where I feel like I want to be like those girls in the ad.
Upon further inspection though, I must also state that Spiral Girl has more interesting pieces than Duras.
I think that if we were to put only the clothes of the two brands in the same place, I’ll be buying equally from each: Duras for some basics and SG to spice things up!

Spiral for me~ Since I’m a derby girl, I don’t mind over the top..plus I love that suspender+shorts+lip tights too~ Too cute!! I wouldn’t mind wearing 90% of those outfits normally. haha. I’m just not much of the romantic style type most days…

So many hats to offer from Spiral Girls, and I am so into hats now (*≧ω≦*). Interesting to notice that the make-up they used on the girl is not too heavy .

Pieces from DURAS one can wear almost anywhere (excluding white collars), I suppose. Oversize jeans shirt looks good… actually the way top dressed in looks 3,4 and 5 is quiet nice. Overall, can’t say I saw something very attractive or interesting.

do you know if there’s a place i can download Spiral Girl’s Spring Catalog in better quality? The website is really not that good to see the clothes’ detail, especially if you don’t speak japanese (like me D:)

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Universal-Doll is mainly about Japanese gyaru fashion including Japanese cosmetics reviews, hair trends, nail art, and Japanese clothing brands. Also travel photos and stories from all around Japan and various other parts of the world.