Cardiff, UK – Cardiff residents eligible to vote in the 2015 UK General Election are invited to participate in research that will take a `snapshot’ of people’s campaign views. The Qualitative Election Study of Britain will conduct research in Cardiff constituencies to uncover people’s pre- and post-election views.

“The political dynamics in Cardiff in this election are fascinating,’ said Professor Roger Scully, investigator of the 2011 Welsh Election Study and advisor to the QESB. ‘This research will capture the views of voters in Cardiff in innovative ways.“

The focus groups will take place on 16 April during the debates and during the day on 18 April on the Cardiff University campus. The project is funded by a British Academy and Leverhulme Trust small grant and by GESIS – Leibniz Institute for the Social Sciences.

“Voters are faced with an unprecedented range of political choices, said the study’s leader Dr. Edzia Carvalho of Dundee’s School of Humanities. “We want to hear what they think of the various party leaders and what things will be important to their votes.’’