It’s been six months since we launched the On SoundCloud partner program, and it feels like a good time to look back at how far we’ve come. Through On SoundCloud we’ve been able to better support creators as they take the next steps in their careers, adding the Premier Partner level to begin to give people the opportunity to make money from the tracks that they share on SoundCloud.

Since the launch last August, things have been growing fast. We’ve signed up over 100 Premier Partners and paid over $1 million in advertising revenue to partners including labels, audio partners and emerging artists.

We’ve also seen independent artists like Romiti, Blackbear and Xavier Wulf rise to the top of the Premier Partner pack in terms of people listening to their tracks. Labels are benefiting from On SoundCloud, too, by using it to discover new artists and audiences.

On the audio side, On SoundCloud has opened up many new avenues. For multi-channel networks like Fullscreen, Collective Digital Studio and Maker Studios (the labels of the audio world), SoundCloud offers an entirely new monetization channel for top and emerging talent. For example: using On SoundCloud, comedian Shane Dawson has seen his SoundCloud podcast Shane and Friendsbecome a significant source of revenue. Epic Rap Battles of History is also now using SoundCloud to monetize content.

What’s coming up? We got started with On SoundCloud in the US, but we’re aiming to begin bringing it to new territories later this year — stay tuned. We’ll also continue to add more Premier Partners as we go. We’re looking forward to the next steps of the On SoundCloud journey — and to having you along for the ride.

March 2, 2015

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