Google changes mobile search – Mobile-geddon!

From this Tuesday Google will downgrade search results on mobile devices if the web site is not mobile friendly.

Google’s new algorithm will not apply to lager desktop screens but the loss of prized positions on mobile will affect visitor numbers, customers and ultimately money. Google is forcing all websites to become mobile friendly.

And the catch 22 is once a web site loses traffic it will be demoted further making the need to update sites quickly even more critical.

Mobile sites are different to fixed sites. Content must:

Load quickly – animated gifs, large picture files, java and other content must be stripped out of the mobile version

Ray Shaw ray@im.com.au has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!