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7 Simple Rules For Creating The Perfect Social Media Biography

What does the biography on your social media account say about you?

What does your social media biography say about you? If it doesn’t say that you are the best real estate agent in your market, your biography is costing you business. If it says nothing at all, you’re in big trouble. According to Undercover Recruiting’s Jörgen Sundberg, your social media bio is “the document that you can most leverage during your networking activities.” That’s a big reason why you should want your social media biography to be perfect!

A good social media biography is unique but, luckily for you, it follows certain basic rules. Here’s everything you need to know about writing social media biographies:

“The objective is to position your personal brand so you’re using the right keywords and clearly showing what your focus is so people read it and know exactly what you do and whom you serve.”

Your biography should make your value proposition clear to its readers. You should therefore focus on tangible accomplishments as opposed to abstract traits. As Buffer’s Courtney Seiter explains, “being specific positions you to be able to be found easily for what you’re best at.”

3. Tailor Your Bio To Each Social Network

Biographies take on slightly different forms on each social network. On Twitter, for instance, your biography can only be 160 characters long whereas LinkedIn lets you write longer biographies. To more fully understand how Facebook, Twitter, and LinkedIn differ in this regard, check out the handy guide produced by Unbounce’s John Clark. It’s imperative that you remain mindful of these differences. As Sprout Social’s Anna Washenko points out, “having a sentence cut off midway through gives an unprofessional look, whether the bio is for an individual or a brand.” Don’t make the mistake of copying your biography from one account to the next without making sure that it fits in the allotted space.

6. Proofreading Saves Lives

Your potential customers are looking for a professional real estate agent. There is nothing more unprofessional than a typo. Although many typos are honest mistakes, they make you look careless and irresponsible. Reread your biography multiple times and, if at all possible, get someone you trust to proofread it before you hit publish. You only get one chance at a first impression. Don’t let a typo ruin it.

7. Regularly Update Your Biography

Don’t let your biography become outdated. If you have a new accomplishment, update your biography accordingly. If you become aware of a new buzzword to avoid, rewrite your biography. As with all aspects of social media, regular updates make you appear professional and trustworthy. If your biography is up-to-date but the rest of your social media is in need of regular updates, why not get in touch with the social experts at CityBlast?

Wrapping It All Up

Your social media biography is like an elevator pitch. It’s a chance to make a good first impression and get potential clients to take you seriously. Since you only get to make one first impression, it’s very important that you carefully craft your biography. By focusing on your value proposition, showing your personality, maintaining a consistent message, carefully proofreading, and ensuring that your biography is up-to-date, you can consistently make good first impressions on social media.