New Belgium Brewing Bicycles

For the first time ever, New Belgium Brewing is producing its coveted special edition cruiser bikes in the U.S., using Detroit Bikes, a Detroit-based bicycling manufacturer and North America’s largest bicycle producer. Just in time for warmer weather the bikes are now hitting the streets through New Belgium fundraisers, giveaways and as one-year anniversary gifts to New Belgium co-workers. The partnership has created new manufacturing jobs in Detroit with the company doubling its workforce from 20 to 40 employees.