Sweet Smell of Success

It all started with a father, a son, and a mission to create the world’s greatest cinnamon roll from scratch. Add in one master baker, months of trial and error, hundreds of different recipes, and—BOOM!—you’ve got the sweet, cinnamon-spiced perfection that soon became the calling card of Cinnabon®.

In 1985, Cinnabon® transformed that passion into its first Bakery in Seattle, and it was an instant sensation. Since then, Cinnabon® has grown into one of the most sought-after brands around the world, and we’re just getting started.

As a brand, we are rolling with the times by adding more products, innovations, and a sweet social marketing presence. Even with all the changes, our timeless brand, mission, and vision stay consistent.

Our Mission

Build the Cinnabon® brand by offering World Famous Cinnamon Rolls®, Baked Goods, and Specialty Beverages, creating wealth for our franchise owners and enabling profitable growth for licensees across multiple channels.

Our Vision

To be the world’s best-known, highest-quality, and most craveable Baked Goods and Specialty Beverage brand for anyone wanting to treat themselves and others.

Our Purpose

To spread warmth and celebrate the connections that make life sweeter.

Media Love

Our fans don’t just love to eat Cinnabon®, they love to talk about us too! And the industry couldn’t agree more. See where Cinnabon® has been recognized as a favorite sweet treat and franchise to own.

*This figure represents the financial performance of 44 out of 177 Cinnabon franchised bakeries located in enclosed malls (“Enclosed Mall Franchises”), obtained from reported sales or unaudited profit and loss statements submitted by Cinnabon franchisees, as published in Item 19 of our March 2019 Franchise Disclosure Document (“FDD”). While there were 266 Enclosed Mall Franchises in operation at the end of fiscal year 2018, 89 franchises were excluded from the financial performance representation because they were not open throughout the fiscal year 2018 or they were excluded bakeries. Of the remaining, 177 Enclosed Mall Franchises, 44 were in the top quartile and had average net sales of $861,481 with 15 Enclosed Mall Franchises (or 34.1%) attaining or exceeding the average. The average net sales for all 177 Enclosed Mall Franchises was $535,786 with 79 (or 44.6%) attaining or exceeding the average total net sales. You should review our FDD for details about these figures. Some outlets have sold this amount. Your individual results may differ. There is no assurance you will sell as much.

Cinnabon® and the Cinnabon® logo are registered trademarks of Cinnabon Franchisor SPV LLC. Seattle’s Best Coffee®, Orville Redenbacher®, and Easy-Bake® are the intellectual property of their respective owners.