Liquor and Gaming Authority (LGA)

The Province of Manitoba’s April 1, 2014 announcement that regulatory activities of the Manitoba Liquor Control Commission would combine with the Manitoba Gaming Control Commission spawned a new agency.

The newly created LGA set out to develop a new identity by contracting Deschenes Regnier to illustrate its neutral stance, high standards and balanced approach – appropriately reflecting its role as a regulatory body.

A full suite of marketing items and a website reflecting the new look were generated to inform the public about the many aspects of liquor and gaming regulation in support of the organization’s modern positioning with consumers.