Here’s the catch, which we’ve heard Chris explain and demonstrate time and time again: There is no one-size-fits-all approach to giving a TED talk. No formula. No secret sauce.

“Indeed, the most annoying talks of all are those that seem to think there is,” Chris is quoted as saying on the TED Blog. “But at the same time, there’s a ton of important advice to offer, including a key metaphor that many speakers find helpful. I’ll offer all the guidance I can, but much of it is in helping speakers to find the type of talk that’s right for them. And by the way, the book isn’t just for TED Talks. It’s meant to be helpful for any form of public speaking or presentation.”

The post goes on to explain, “While we hope that this book will be helpful to you, we also see it as another way to foster TED’s mission of sharing ideas for free to the world. All proceeds from the book — from the advance to sales — will be donated to TED, of course.”

FRESH Speakers, Inc. is a next-generation speakers bureau, uniquely representing women and people of color--two groups historically left off the public stage. Our speakers range from business leaders to artists, scientists to athletes. They have given ground-breaking TED talks and written best-selling books, but, more importantly, their wisdom comes from real world, lived experiences. FRESH speakers routinely grace the world's biggest thought leadership stages, host nonprofit benefits, and keynote Fortune 100 corporate retreats, university lecture series, leading tech conferences, grassroots organizing convenings, and countless other venues, the world over.