4-POINT APPROACH

The 4-Point Approach is a common-sense, strategy driven framework that guides community based revitalization efforts that harnesses the social, economic, physical, and cultural assets that sets downtown apart, and ultimately leads to tangible outcomes that benefit the entire community.

The 4-Point Approach is most effective in places where community residents have a strong emotional, social, and civic connection and are motivated to get involved and make a difference. This approach works where existing assets—such as older and historic buildings and local independent businesses—can be leveraged. It encourages communities to take steps to enact long term change, while also implementing short term, inexpensive and placed-based activities that attract people to the commercial core and create a sense of enthusiasm and momentum about their community.

​Both small-city downtowns and urban neighborhoods throughout the nation are renewing their community centers with this methodology.