Breitbart feels that “if these traditional media outlets can’t be shamed into telling the truth, diverted for doing the wrong story, for simply running defense for one party, and mocked away from creating journalistic rules that only hold those on the right accountable, then it puts us in a position to do more than we’ve done in the past with talk radio and web aggregation. The market is wide open to go on the offensive, to tell truths that aren’t being told. The center-right alternative media has been playing a passable prevent defense, constantly saying ‘that’s not right’ for consistently biased reporting. Now we aim to offer more aggressive journalism and to give the mainstream media a little dose of its own medicine.”

I struggle to compare Breitbart, who has worked with Matt Drudge and advised Arianna Huffington on Huffington Post, to anyone out of the new liberal online media that, like as the conservative media is just starting to do, flourished in opposition. Unlike many liberal bloggers he's not focused on partisan goals or electoral victory; and he's too quirky -- and enjoys confrontation too much -- to be a movement figure. Unlike Jane Hamsher, with whom he shares some instincts, he's not particularly focused on the Beltway, and lives in Los Angeles.

In any case, his deeply confrontational instincts will likely help shape the way the right does business in years to come, so his success and expansion are worth noting.

If you aren't following Breitbart on Twitter, by the way, it's a good way to get a sense of the mood he's tapping into.