Supercell Shuts Down Smash Land Mobile Game

POSTED ON 15TH JULY 2015

Supercell has had the rare golden touch with mobile games, as its Clash of Clans is No. 1 on the top-grossing charts, Boom Beach is No. 6, and Hay Day is No. 16. But even a champion hit maker can’t come up with a breakthrough game every time.

Supercell announced on a forum that it has “taken the difficult decision to end Smash Land’s development.” Any other company would have fully launched the game and let the market decide. But Supercell has only about 150 employees, and it is ruthless about killing games that aren’t living up to expectations. The company celebrates when it shuts games and team members talk about how they learned from the process.

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