Tribeca Film Festival

Logo Animation

For the graphics and logo animation of the 2007 Tribeca Film Festival campaign, our goal was to take the “bar element” which ultimately forms the centerpiece of the brand’s logotype, and visually connect it with the opening title cards. The result is a simple animation, using the element to remove the last title card, while hinting at the light play of a film projector, and simultaneously revealing the festival’s logotype.