Is The Paleo Manifesto about paleo?

I did a count of how many times the word “paleo” appears in the book. It shows up 19 times, with nearly half of the uses appearing in the first chapter. (The word “caveman” — or any word with “cave” as the root — appears 22 times, 20 of which are in the first chapter.) Part One contains no uses of “paleo”, and 11 of 16 chapters contain no uses.