See this Forbes article which features Celinne Da Costa is an international life design and story coach story on how she used Instagram to grow her business.

Da Costa writes:

I started to take my Instagram account seriously in the beginning of 2016, after I realized that people were making money from it. I developed a content strategy and began carefully curating my content, trading in the selfies and oversimplified emoji captions for highly visual and professional images that involved travel, lifestyle, and design, as well as captions that focused on storytelling. Visual cohesion and a compelling tone of voice are extremely important when it comes to creating a successful Instagram account.
I built my personal brand by positioning myself as a marketing and brand strategist, photographer, and graphic designer. As my Instagram grew, I began to get inquiries via email and Direct Message from companies who found me through the platform or my blog and were interested in my work. Clients also found me through my use of hashtags, geotags, user recommendations, the Explore page, comments on similar user’s pages, and interaction with their content.