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Monday, April 11, 2016

Let Google School You on Analytics!

It is impossible to work in any field of digital
marketing without knowing the importance of analytics. Analytics helps us track
how efficient out marketing efforts are, report ROI and informs improvements
that can be made to various
campaigns. Google Analyticsis one of the most recognizable tools for
analytics. In 2013, Brafton Inc. reported that about 56% of companies use it in
some capacity to track various business efforts. According to
marketingterms.com, 6970 job listings currently ask for or list "Google
Analytics" as a needed tool, with salaries averaging $66,539.

What is Google Analytics?

Google Analytics is a web analytics tool for
tracking and reporting data, specifically web traffic. The service operates on
a freemium model, which means most people and companies use the free model to
tracking web traffic while enterprises
can pay for premium services for more advanced options. Google Analytics uses a
tracking code called asynchronous tracking code to track how customers and
prospects find your site and what their traffic routes are. The data gathered
can often be used to inform new campaigns or changes to campaigns. The data can
also be used to inform how best to communicate with customers and prospects.

The Certification Process

TheGoogle
Analytics Individual Certification(IQ)
is free. All you need to do is sign-up for an account onGoogle Partners. The course is
divided into two sections: Digital Analytics Fundamentals
and Google Analytics Platform Principles. The Digital Analytics
Fundamentals course takes you through the basics of digital analytics,
understanding and using the data gathered, collecting actionable data, and
navigating reports. The second section of the course features the Google
Analytics Platform Principles, primarily the fundamentals, collection,
processing, configuration, and reporting. There are about 21 videos with quizzes.

There are 70 questions for answer in 90 minutes,
and you have to get a score of 80% to pass the exam. If you fail the exam, you
have to wait seven days before you can
retake it. The exam has to be retaken and successfully passed every 18 months
to keep the certification. Head on over to the Google Analytics website and try
it out, or take the exam if you are already crazy about Analytics.