The most common question from every analysts is ‘Where did my website traffic go?’. And this generally is more important for a publisher since their bottom line is directly linked to the page views. Following are the ways to find out drop offs in page views.

Do comparisons that are divisible by 7 days. Check the drop offs difference by comparing ‘referral traffic’ and ‘organic traffic’. Comparing ‘reverse date’ data will help. Use built-in advance segmentation for direct traffic. Compare the traffic range between desktop visitors and mobile visitors. Sometimes they might have dropped in the wrong tracking code across a wide number of mobile and desktop sites. Which means, it isn’t a traffic problem but a tracking problem.