IPA Agency / Initiative

Initiative is a strategically led Media agency offering clients unique and responsive media advice that is relevant to their business.
Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals.
This commitment to performance is at the heart of Initiative's unique process and culture - we invest in the tools and the talent to make this a day to day reality for our clients. We constantly deliver best in class media thinking leading to tangible and measurable business success for our clients.
Within the UK market we have a unique position: the scale and strength of a global network alongside the bravery and hunger of a challenger agency, making us faster and more adaptable than our competitors. Our core values “Fast, Brave, Decisive, Simple” are at the heart of this attitude, driving not just the way we work and the people we employ but also the type of clients we enjoy working with

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Group

Globally, Initiative employs more than 2500 talented professionals, working in 92 offices across 71 markets. Initiative is part of the media management network IPG Mediabrands, which is owned by the Interpublic Group (NYSE: IPG).