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Multimedia Projects

I've experimented with different story telling methods to engage digital audiences throughout my career. Highlights include:

European Press Award Nominee 'Borderlands' is a multilayered immersive project allowing users to geographically explore all of the coverage and social media content from the war in Syria along Turkey's border.

News and Documentary Emmy Award Nominee 'Prescribed' is a personalized video tour of Obamacare, shot entirely in the first person users can interact and chose to explore the parts which affect them.

The Australian 'Storyline' is a marketing project for News Corp's leading Australian title's 50th anniversary. Mobile first design enabled Storyline users to see the major stories in history as they occurred during major moments in their own lives, such as key birthdays.

A live social media mapping project across Burkina Faso to highlight a hunger crisis. Working alongside Storyful in 2012, I travelled across Burkina Faso producing social media content, audio, 360 images, photography. Users were able to follow my journey and explore the content on a Google map.

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"A digital pioneer, disruptor and innovator, Neal has been at the leading edge of journalism's transformation for much of the past decade. His skills have helped correspondents and editors across The Wall Street Journal recalibrate their approach to storytelling and digital projects"

Joe Parkinson, Africa Bureau Chief The Wall Street Journal

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"A digital pioneer, disruptor and innovator, Neal has been at the leading edge of journalism's transformation for much of the past decade. His skills have helped correspondents and editors across The Wall Street Journal recalibrate their approach to storytelling and digital projects"

Joe Parkinson, Africa Bureau Chief The Wall Street Journal

Sideways: An Immersive Digital Installation

To showcase News Corp Australia's innovations in content and advertising, I conceived, pitched and co-produced the 'Sideways Experience' for GroupM's Mlab showcase. The Mlab event is a chance for the leading brands in media and technology to present their vision of the future to GroupM's Australian clients. Winning the pitch allowed News Corp to feature at the event alongside the likes of Tesla.

The 'Sideways Experience' was a fully immersive four room walkthrough presentation. Audience members were taken on a consumer journey through content. As they physically moved through the presentation, at each stage, whether on a bus or in a coffee shop, they were shown how News Corp's content would be designed to fit with their daily lives. Content had been redesigned for the experience and new technology used such as interactive video advertising, NFC and iBeacons.

Sideways fundamentally changed the way Australia's main brands saw the business.

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Tailored Advertising Creative

To help deliver advertising innovation at The Wall Street Journal I conceived and lead a trial to test whether users could be targeted with specific advertising creative dependent on their consumption patterns.

Using first party data users were delivered advertising creative to an immersive Netflix Narcos native campaign 'Cocainenomics'. 'Cocainenomics' was a native story by The Wall Street Journal Custom Studios, containing a variety of different multimedia elements. The advertising creative depended upon which element of the content it was determined the user would be most likely to engage with - either video, text or interactive. The results of the trial showed a 55 percent click through rate, compared to 13 percent for a control group.

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Narrative Film Project

An example of my video production work, a short film I produced in Pakistan on a pivotal moment in Imran Khan's political career. The Tipping Point was shot over two days in Islamabad and Lahore, with just a two man crew - myself and the cameraman. Shot in a total of four hours filming time, it was edited in under 12 hours.