Casio to exhibit at London Watch Show 2014

Casio will be showcasing three of its brands for the second year running at the annual London Watch Show in July.

Products from the G-Shock, Edifice and Sheen lines will be on show at London Watch Show 2014 at London’s Freemasons’ Hall on July 6-7 to an audience of retailers, distributors and buyers.

Tim Gould, Casio UK’s head of marketing, explains why Casio have once again chosen the show, saying: "When planning our events calendar for the year, we only choose trade shows that will showcase our product in the right premium environment and to the right audience. Based on last year’s strong start, the London Watch Show certainly meets these criteria.

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“This year we will be featuring our premium G-Shock, Edifice and Sheen ranges. All three brands have big marketing campaigns to support them and we are looking forward to sharing these plans with those in attendance over the course of the show."

Casio was one of the first brands to sign up for the first London Watch Show, launched at the same venue last year.

Organised by ITPPromedia, publisher of WatchPro, the second London Watch Show will be bigger and better than before with 70 exhibitors, 25 more than in 2013. Pre-registration interest from visitors has also trebled compared to pre-show figures in 2013.