3:00 PM - 4:00 PM

Hosted by University of Illinois College of Media

Illini Center200 South Wacker DriveChicagoIllinois60606

In this increasingly digital world, everyone with an online presence is striving to create engaging social content and build both personal and professional brands. When analyzing how individuals do so, one must look at channels such as Facebook, Buzzfeed, YouTube, Snapchat, and others to understand how this content is created and the differentiation that takes place depending on the platform. Join our panelists from notable social networks for a discussion regarding best practices, what each platform can do for its users, and how we as individuals and media specialists can work together to create and distribute engaging content across these channels.