Skandia says his new role will focus on working with Old Mutual Global Investors and Skandia’s Select partners.

He will report to Skandia marketing director Michelle Andrews.

Campbell says: “We are seeing a period of unprecedented change in the industry and I am very much looking forward to making the most of the opportunities that these changes present.”

Andrews says: “Alistair has spent the majority of his career in marketing and product management roles for both fund groups and life and platform companies. This experience will prove valuable as we look to combine our platform capabilities with our fund group expertise.”