FLAVNT It: How One Clothing Brand Is Changing Lives

This flyer appeared on flavnt.com/ourstory to raise awareness for Spencer’s top surgery fund.

Imagine an independent clothing company whose main goal is to promote confidence in a market composed of individuals that are too often mistreated. They don’t believe in gendered clothing but instead focus on the importance of self-love. Models from across the gender spectrum are featured in their ads in order to bring visibility to those often overlooked. And to top it all off, they partner with real people to help raise funds for things like top surgery.

FLAVNT Streetwear is an Austin, TX-based company run by twin brother and sister Chris and Courtney Rhodes. The two designed FLAVNT Streetwear with the LGBTQ+ community in mind (Chris identifies as transgender and Courtney as lesbian) and assert that the company is “all about being proud and comfortable with who you are and flaunting that to the world” (http://www.flavnt.com/about/).

Many of their feature designs come from the twins’ own ideas. From the store’s logo to clever phrases like, “Don’t be bitter, be better” and “Work hard, Fvck harder,” the brand is all about expressing yourself to the fullest. The line includes tanks, tees, binders, and more, and every purchase benefits a member of the trans* community.

That’s right—FLAVNT Streetwear donates part of every purchase to a transhuman in need. So far, the company has had six successful fundraising partnerships aiding nonbinary and transmen in their quest for top surgery, including its very own Chris Rhodes. The seventh (and current) partnership is with 24-year-old Spencer, a longtime rep for the company who was just 3/4 of the way to his top surgery fund goal as of June 28, 2017.

How it works: First, go to flavnt.com and buy yourself some awesome merch. 15% of your total purchase will automatically go towards Spencer’s top surgery fund. Then, go follow them at @justjewit32 to watch their progress unfold! When your shirt/hoodie/button/binder/whatever arrives, go out, FLAVNT it, and tag @flavnt_streetwear in all your smokin’ selfies!