iOS and Android photo printing app goes large

New in-app photo printing SDK to launch with 500 million worldwide user reach

A start up that creates a new revenue stream for iOS and Android apps by enabling users to order printed photo products at the push of a button has announced seed funding of $2 million, at a valuation of over $20 million ahead of its launch.

Pryynt, which enables printed photos to be ordered within an app and delivered anywhere in the world, has already signed up more than 40 apps, including four of the top ten photo apps, with a combined active user base of more than 500 million people worldwide to be integrated shortly after launch.

Some of Pryynt’s launch partners include some leading camera and photo apps including Camera MX, Insta Shape Pro and Best Postcard Maker.

Pryynt provides a full turnkey solution for mobile apps, handling everything from order fulfilment to customer support, system updates to payments. Apps simply integrate the SDK, which is installed in under an hour, to start earning a share of revenue from each order made through their app.

The company provides free SDKs which, once integrated into an app, add a ‘Pryynt’ button in the app. Users simply press the button to launch the Pryynt user interface and order prints of the selected image in a variety of formats including posters, canvasses, greeting cards and postcards.

Orders are then processed via Pryynt’s global network of HP-accredited print partners. This gives mobile apps a new and unique way to monetise their apps by providing a complete photo printing service to their users.

Georg Krüger, product and marketing manager at Appic Labs, said: “Pryynt’s turnkey service and smooth integration made this an obvious choice for our leading photo app, Camera MX. We love that our users can now easily send postcards, greeting cards and more anywhere in the World straight from Camera MX. Pryynt has offered a valuable new feature to our users whilst generating a substantial new revenue stream for Appic Labs”.

Said Pryynt founder and CEO James Washer: “Everyone loves sharing photos through mobile apps but often that’s where these images stay; on a screen. We want to help people reclaim some of the physical from the digital by making quality photo printing super easy and accessible. The great thing about Pryynt is that everybody wins, apps can monetise with zero investment and zero friction whilst offering their user a fantastic experience.”

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