FAU merchandise

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FAU merchandise

Dell is now selling neat looking "skins" for its laptops. They will probably catch on, but, of course, you won;t find FAU (or Troy or UCF) as a choice. USF is there, however, along with the predictable schools.

What's it going to take to get our schools' marketing people to be proactive about merchandising?

FAU merchandise

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FAU merchandise

Yeah, they didnt even have any cool t-shirts last year. I just want to be able to walk into Sports Authority in Boyonton or Boca and be able to find as much, if not more, FAU stuff right next to the Florida, FSU and (sc)UM merch.

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FAU merchandise

Getting more than 4000 fans to a home game … But it is good to see some more "stuff" being sold.

I realize more fans will bring more merchandise, but …

Some schools with miniscule fan support get merchandise marketed nationally. I believe these schools have outsourced or internal marketers who get to the stores, Web outlets and push, push, push and sell, sell, sell their products!

For example, Alabama A&M has a ringtone available via Cingular. Troy doesn't. FAU doesn't. How friggin' difficult can it be to get to Cingular with an MP3 or digital tone and get it on the Cingular Web site?

I believe some schools want to charge too much for their logos. Schools without much retail presence should all but give away the logo use and drum up sales - then hike their prices. Get those shirts and hats into Wal-Mart, Costco, Sports Authority, etc. FAU goods should be in every sports apparel store in Palm Beach and Broward counties. There are enough students (even the adult grad students) in this region to sell a bunch of items.

The ringtone situation it most frustrating for me.

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FAU merchandise

I have to agree with most of you that it is fustrating that more stuff is not made READILY available, especially for the casual fans who can't make a trip to the on campus store. Most fans as impulsive buyers, what they see and like they tend to buy on the spot - only the true hard core fans will actually work (internet, etc ) to find merchandise.

You have to start small, but FAU needs to make a better effort with making mercahdise available, even if it means making the Logos available for FREE, in time you can start charging.

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FAU merchandise

Heck, why can't Bank Atlantic, with an office on the campus , have cool FAU ATM cards, credit cards and checks with FAU logos on them. This is cheap advertising for the school and an incentive for students and alum to join their bank. I did mention it to the bank manager, however, FAU and the marketing dept. needs to push the issue !