Here are the thousand faces of Premium Joi: crime, drama, comedy, cinema and many others, are the genres that populate the schedule, to which is inspired the serie of thematic ident.Similarly the Promopack, also declined chromatically for each gender, is referred to each of the worlds outlined by the ident.

Bullet time is a visual effect or visual impression of detaching the time and space of a camera (or viewer) from that of its visible subject. In this ident serie we used a camera mapping technique in 3d in order to simulate “bullet time” in CG. The client request is to have a special ident for each of its flagship tv serie.

The “Promopack” system for Joi provides a chromatic code for each geder, which allows to identify immediately the product in it and at the same time to give an idea of big variety. The genders are classified as follows: Drama, Comedy, Crime, Medical, Cinema and Block Buster.