Tourism is fragmented and small-scale. Innovative ideas are therefore harder to implement. However, there are exciting ideas that are relevant to tourism. This requires an interface between innovation and industry. The Salzburg Accelerators for Tourism is an example of this.

Spain is one of the top 3 touristic destinations in the world, with an extremely competitive business environment. The Spanish travel-tech firms in this panel combine experience, technical expertise and demand-driven solutions.

Overview and opening of the TTA Forum: Aided by technology the tours and activities market is set to boom in coming years. Mobile first resonates specifically positively with this sector as instant access and booking opportunities make decisions easy to execute on the spot. The TTA Forum focuses on the fastest and most exciting growing areas of our industry.

2:10-2:20 pm: Keynote bookingkitStriking New Paths: What Do Providers Of Tours, Activities And Attractions Need To Survive In The Online Market?Do safari operators, sailboat rental companies and escape games organizers have comparable challenges – and if so, is there a shared solution?

2:20-2:35 pm: Short presentationsThe new ITB segment Technology, Tours & Activities (TTA) brings together all those who promote and sell in-destination services: Providers of tours, technology and apps; tour guides; resellers; intermediaries and destinations. Get expert knowledge straight from the source.

Travelers look for experiences that are distinguishable, such as unique and remote locations or exotic wildlife. Tourradar shares data insights on inspiration, bookings & post-booking cases for festivals and other special activities.

No doubt, the hospitality industry is a notoriously difficult industry to survive in as it is continuously judged by people who actually use their facilities, disposable income and services while indulging in pleasurable experiences, making them less tolerable and considerate. Indeed, the hospitality industry is a million dollar industry comprising everything from hotels, restaurants, bars to amusements parks, movie theatres and transportation. There exists no "one size fits all" strategy leading to success, henceforth, the questions still remain, what makes the hospitality industry beats the odd in achieving hotel revenue optimization.

In the existing landscape 50% of all products are blocked out and can´t be sold within three days of departure due to lack of connectivity to last seat inventory. Understand what to look for when trying to access and integrate tour product into your sales activities and why ´live´ inventory is so important.