Judi Huck

Marketing

My approach to marketing is based on research, whether surveys,
analyses, feedback and testimonials. I've worked in tech and at
nonprofits in social justice, arts and associations, and much of the
marketing messaging I was responsible for was like a matching game --
connecting customer and member needs to our product and service
offerings.

I led segmentation efforts around profession and experience level,
geography and location, and other criteria. I've also
segmented by platform, as some marketing channels are more appropriate
for certain audiences.

Results include:

increasing email open and clickthru rates

increasing Web traffic and SEO

social media growth and customer acquisition

online community engagement and member loyalty

conversions through print and digital ads

Communications

In communications, I seek to answer questions of why and how -- what
distinguishes our company against its competitors? Why should a donor
give to our nonprofit?

My next big thing is to master the art of visual storytelling,
including event photography and data visualization.

About Judi Huck

I lived in Italy for five years. Though slightly out of practice, I'm
told by restaurant servers that my pronunciation is impeccable. I am
inspired by nature and intrigued by architecture. I'm a force to be
reckoned with on Audible -- you should see my badge collection!
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