Press Release

Amazon Kindle Touch 3G Now for Sale to Customers in over 175 Countries

Kindle Touch 3G – the most full-featured Kindle e-reader –
easy-to-use touch screen and free 3G wireless, no annual contracts
or monthly fees and never pay for or hunt for a Wi-Fi hotspot

Now available in multiple languages – German, French, Italian,
Spanish, Brazilian Portuguese and American and British English

SEATTLE--(BUSINESS WIRE)--Mar. 27, 2012--
Amazon.com (NASDAQ:AMZN) today announced Kindle Touch 3G – the most
full-featured Kindle e-reader – with an easy-to-use touch screen and the
unparalleled added convenience of free 3G wireless, is available today
for pre-order from www.amazon.com
to customers in over 175 countries and territories around the world.
With Kindle Touch 3G, customers never have to hunt for or pay for a
Wi-Fi hotspot, there are no annual contracts or monthly fees – simply
download and read books anytime around the world. Kindle Touch 3G is
small and light, has storage for thousands of books and an extra-long
battery life. In addition, Kindle Touch 3G is available in seven
languages – German, French, Italian, Spanish, Brazilian Portuguese and
American or British English – so customers can read, take notes, and
navigate their Kindle in any of these languages. Kindle Touch 3G will
ship to customers beginning April 27. Kindle Touch and Kindle Touch 3G
are also available today for pre-order from Amazon.co.uk, Amazon.de,
Amazon.fr, Amazon.es and Amazon.it.

“We’ve seen great excitement over our new line of Kindle e-readers and
we’re thrilled to be able to offer Kindle Touch 3G to customers
worldwide,” said Dave Limp, vice president, Amazon Kindle. “Customers
love the electronic ink display that reads like paper, with no glare,
even in bright daylight, the unparalleled convenience of 3G for
downloading books in less than 60 seconds, and with our new touch
technology and a unique combination of features you won’t find anywhere
else – Text-to-Speech and our new technologies EasyReach and X-ray –
we’ve made it easier than ever to read and explore Kindle with one hand.”

Both Kindle Touch and Kindle Touch 3G feature X-Ray, a feature that
Amazon invented to help customers explore the “bones of the book.” With
a single tap, readers can see all the passages across a book that
mention ideas, fictional characters, historical figures, places or
topics that interest them, as well as more detailed descriptions from
Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book
lovers. Amazon built X-Ray using its expertise in language processing
and machine learning, access to significant storage and computing
resources with Amazon S3 and EC2, and a deep library of book and
character information.

The Kindle Store on Amazon.com offers the largest selection of the most
popular books people want to read. Customers have access to over one
million books in the Kindle Store, including international bestsellers,
newspapers and magazines. In addition, over one million free books are
available to read on Kindle devices.

Two Month Battery Life: No battery anxiety – read up to two
months on a single charge with wireless off and half hour of reading per
day.

NEW EasyReach: Tap to turn pages – no need to swipe – so you can
hold Kindle in either hand.

Books in 60 Seconds: Find a book and start reading in seconds
with our fast, free wireless delivery. No computer required.

Free 3G Wireless: Kindle Touch 3G is our top of the line Kindle –
no wireless set up, no hunting for Wi-Fi hotspots. Download books
anywhere with no monthly fees or annual contracts. 3G works globally.

Built-In Wi-Fi: Connect to Wi-Fi hotspots at home or on the road.

Simple to Use: Ready to use right out of the box – no setup, no
software install, no computer required to download content.

Adjustable Text Sizes: Read comfortably with eight different
sizes and three font styles.

Massive Selection: Customers have access to over one million
books in the Kindle Store, including international bestsellers,
newspapers and magazines.

Free, Out-of-Copyright Books: Over one million free books are
available to read on Kindle.

Free Book Samples: Download and read first chapters for free
before you decide to buy.

NEW X-Ray: With the new X-Ray feature, you can explore the “bones
of a book.” With a single tap, see all the passages across a book that
mention ideas, fictional characters, historical figures, places or
topics of interest, as well as more detailed descriptions from Wikipedia
and Shelfari.

Read-to-Me: With Text-to-Speech, Kindle can read English-language
content out loud to you.

Free Cloud Backup: We automatically back up your library in the
cloud, so you never need to worry about losing your books. Re-download
wirelessly anytime for free.

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes – still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management’s expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com’s
financial results is included in Amazon.com’s filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.