Strategy

It all starts here. Good strategy is the backbone of a strong marketing campaign. We put significant emphasis on gaining a deep understanding of our clients’ industries. Up front, we ask a lot of questions and do a lot of secondary research to know what makes the market tick. We can then develop specific strategic recommendations backed by sound marketing experience that register with your audience.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“—Peter F. Drucker

Branding

The essence of your brand goes well beyond your logo or your colors or even your mission statement—it’s how people perceive your company. No other marketing element is more crucial to get right. Whether you’re due for a rebranding or launching a completely new one, we’ll guide you through the process so that all stakeholders are on board and your new message is well received by your target audience.

“Branding is the ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meets their needs and wants by providing distinct value.”—Bernard Kelvin Clive

Digital Marketing

Our digital services have evolved over time. We developed many organizations’ first websites in the late 90s, guided others into social media in its early days and establish content marketing strategies today. But in our view, keeping up with current trends is not enough. We’re leaders in the digital marketing revolution so we continue to push the envelope, explore new tactics and stay ahead of trends that will support our clients’ marketing goals.

Content Marketing

Content marketing is a valuable tool that pushes buyers through the decision making process. An organization’s content differentiates it from its competitors and adds value to its customer relationships. Data shows that organizations with a written content strategy are more successful with their efforts than those who do not document their plans. We help organizations:

Create Content Strategies

Conduct Content Audits

Produce Content

Manage Content Distribution

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”—David Ogilvy

Social Media

“Let’s talk.” That’s the message you’re sending your customers when you establish social media accounts. The days of pushing messages out on a one-way street are over and dialogue is key. Organizations have learned social media is not a fad, but a necessity. Still, it’s a strategic necessity that must be done in a thoughtful and managed way. Our clients rely on us to know where their audience is online and how they want to engage. We help clients:

Create social media strategies and integrate them into their marketing strategies and messaging

Conduct social media audits

Launch new efforts

Manage daily organic postings

Understand the marketing benefits of new networks

Implement paid advertising campaigns on social media sites

“Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.“—David Meerman Scott