All of us have been enabled to use social media as the means to build socialcapital that enhances our individual and our collective economies. Each of our benefits can be significantly enhanced if the “system of social media is continuously improved. The elements of knowledge required to improve the use of social media are: 1.

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THE RELATIONSHIP ECONOMY

NOVEMBER 14, 2010

[Influence, Social Capital] The Invisible Hand of Social Capitalism

These values are denominated in social currencies. Working for Social Currency. Market Capitalism has deftly turned social currencies into consumption verticals. People are “working” for social currencies denominated in dollars. Influence Peddling. Everyone is an influencer within their own knowledge inventory. A math teacher can influence students.

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RECENT POSTS

OCTOBER 20, 2014
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FEVER BEE[Influence, Social Capital] The Endless Quest For More Activity Is Killing Our Communities

In short, this author claims that remote secure access to our networks is a cure of global warming AND social injustice and it licks cyber crime to boot. This is relevant because the economics of the future are banked largely in a Social Currency rather than a Financial Currency. Note; this is the battle between Social Currency vs Financial Currency playing out.

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THE RELATIONSHIP ECONOMY

JULY 11, 2010

[Influence, Social Capital] Social Capitalism and The Culture of Data

In order to produce anything valuable in the domain of socialcapitalism, the creation and formation of data is hypercritical. Phenomena such as art, politics, emotions, capital markets, and spirituality are difficult to measure because the item being observed exists as a function of the observer’s interaction with it. Series Navigation «Market vs. SocialCapitalism.

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FRESHNETWORKS

MAY 25, 2011

[Influence, Social Capital] Empire Avenue, social capital and the value for brands

What’s happened is that Empire Avenue , a gamified approach to measuring socialinfluence, has sparked off some friendly rivalry as we work out just how much socialcapital we hold. Basically, it measures your activity on certain social networks, and is not dissimilar from other influencer measuring tools such as Klout and Peer Index.

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THE RELATIONSHIP ECONOMY

JULY 24, 2010

[Influence, Social Capital] Social Capitalism Drives Social Adaptation

Resilience of ecosystems; Socialcapitalism is an old idea taking on an new form in the age of social media where socialcapital, creative capital, and intellectual capital are deployed outside the construct of the prevailing corporations or governments. What happens when tier 2 people trade a social “currency” among themselves?

These values are denominated in social currencies. Working for Social Currency. Market Capitalism has deftly turned social currencies into consumption verticals. People are “working” for social currencies denominated in dollars. Influence Peddling. The reason is clear – these people have the ability to influence the opinions and interactions of their community. However, if the sponsor has a terrible product, that same influence can turn against the brand and the influencer in an amplified manner. Printing Social Currency.
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Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? There is no cookie cutter answer for an influencer list on a particular topic because you have to fine tune the list of influencers to the ones who are most likely to be interested in what you have and willing to talk about it. Do they get comments and do people share their content through social media? Rinse, repeat with all of the influencers and on each topic.
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[Influence, Social Capital] Understanding and Leveraging External and Internal Influence for Increased Sales

As marketers, our ultimate goal is to influence others – to develop affinity for our products, to act in support of our values, and to choose our brand over those of our competitors. Leveraging influence is the single most effective and enduring asset we have in our marketing arsenal. In our new e-book, 3 Keys to Influence: Understanding and Leveraging SocialCapital , we explore the ways to harness influence to grow a brand’s socialcapital and positively impact critical business drivers such as sales. We want to hear from you, marketers!
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[Influence, Social Capital] Leveraging Internal and External Social Influence [Infographic]

With 90 percent of purchases subject to socialinfluence, it’s no surprise that savvy marketers are looking to leverage socialinfluencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging SocialCapital gives marketers a framework for maximizing their socialinfluence strategy by specifically, outlining steps to leverage both internal and external brand advocates.
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[Influence, Social Capital] How Does Intangible Capital Influence Results?

What you rarely see is an examination of how mismanagement of intangible capital led to these problems, what these cuts do to the intangible capital balance sheet and what this means to the company’s ability to grow and succeed in the future. So we’ll ask the questions: How did mismanagement of intangible capital contribute to this problem? For me, this means that HSBC didn’t have the right Human Capital needed to build the right Strategic Capital. What do these cuts do to the intangible capital balance sheet? Well, it’s not that simple. Really?
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[Influence, Social Capital] The Devaluation of Social CurrencyTHE RELATIONSHIP ECONOMY |
FRIDAY, MAY 28, 2010

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