The UFC president issued his plea at the post-event news conference on Saturday at Air Canada Centre in Toronto.

It apparently was an expression a long time coming.

“I’ve been trying to avoid this,” White said. “I said I was going to do it, and then I said I wasn’t going to do it, and I’ve been fighting with myself.”

But in the end, White almost always fights.

“It’s like, it doesn’t matter what we do, how many fights in a row we put on, how many times these guys perform,” he said. “I mean, I was reading Twitter tonight, (and) these people were ripping on the flyweight (title fight).

Instead of telling them not to watch, he told them not to buy his company’s primary product.

“Don’t ever buy another one,” White said. “I don’t want your money. You’re a moron, you don’t like fighting, you don’t appreciate great talent, or heart, if you didn’t like that flyweight fight.”

White repeatedly has lashed out at those who attack the quality of fights in the UFC, whether they be too short, too long, too boring, too this, too that. He’s also taken aim at critics of the UFC, and those who say shows are being watered down with too many events, and reporters that proclaim the promotion is on a downslope. But following UFC 152, he delivered the most pointed comeback of his tenure as the promotion’s figurehead.

White spent several minutes conducting his own fact check on a column critical of the UFC in the Toronto Sun newspaper. He listed a series of claims made by columnist Steve Simmons and scornfully contradicted all of them. Before launching his inquisition, he asked if the reporter were present.

He wanted to offer his fight, his rebuttal, in person.

The audience at Air Canada Centre also wanted a fight, or several. The fans largely got them, but during a fight between Demetrious Johnson and Joseph Benavidez for the first UFC flyweight championship, they booed.

Of course, there was no finish to the fight. Johnson and Benavidez bounded around the ring with blistering speed, leaping and parrying and scrambling for five five-minute rounds. It was the opposite of a slugfest. But the skill on display, which ended with a split call for Johnson, was unquestionable.

White said he was “horrified” by the live reaction.

“Guess what: Every fight that you see in the UFC, two guys aren’t going to run at each other and just start swinging like mad men,” he said. “These two guys have worked their entire lives to get to this point, and it’s a five-round title fight. If they can get the knockout or the submission quick, sure they’re going to go for it. But the guys are so talented. You have the world champion here and the second-best guy in the world. It’s just insane.

“But lately, it’s seems like no matter what we do … I always say these good things about Canada and how much I love Canada and the people up here. But there’s always got to be one d–k.”

That, of course, was the reporter with the critical column. White was unequivocal in his feelings about that.

And for those who took the time to type 140 characters or less at him on social media, he left no doubt.

“[Benavidez] fought his ass off tonight,” he said. “Look at his face, going after a guy that was incredibly talented and picking him apart and moving. The kid never gave up. He went five strong rounds. And when I get on Twitter and I see that stuff, I get crazy, man.

“It’s like please, please, please, please, those of you who said that – I don’t want your money.”