Atlas (Austin, TX) is developing a new fitness tracker that stands out from the plethora of similar devices on the market due to its accurate exercise identification capability. Most fitness trackers do a good job as pedometers, but are unable to accurately quantify exercise routines that involve repeated motion of the arms, such as while swimming or playing tennis. The Atlas fitness tracker can reportedly identify simple hand motions and can distinguish between push-ups and triangle push ups.

Like most other fitness trackers, the Atlas logs the workouts and calories burned with minimal input from the user. The device has an on-wrist display that provides instantaneous workout results to the user in the form of heart rate, calories burned, intensity of exercise, and the number of repetitions completed. The tracker syncs to an iOS app (as well as third party apps like Fitocracy and MapMyFitness) that processes the data from the tracker to only provide the user a graph of their daily workout results, but can also provide feedback in the form of posture and balance while performing certain exercises. The Atlas, that has 3D tracking for exercise identification, allows the user to see how his or her body is affected by certain exercises and provides estimates for body recovery time.

Atlas is currently running a very successful crowdfunding campaign to raise money for further product development, and has already exceeded its target amount on Indiegogo.

Gaurav Krishnamurthy, PhD is a Senior R&D engineer at a Bay Area based medical device start-up. Gaurav has a strong passion for medical device innovation and is interested in disruptive medical technologies that not only solve an unmet clinical need, but also bring down the cost of healthcare. Gaurav closely follows medical device trends in emerging markets and is fascinated by simple and inexpensive solutions to major healthcare problems.
Gaurav earned his PhD and Master's in Mechanical Engineering from Stanford University where he developed state of the art computational models of beating heart valves that can be used to design and test heart valve prosthetics. Gaurav was a Medtronic BioX Fellow at Stanford University. Gaurav also serves as a Senior Advisor to a Bay Area angel investment group focusing on mobile health and healthcare innovation.