Morgan Carroll & Jeremy Bernstein

Deutsch's two representatives discuss, outline and clarify what makes the best advertising campaign and the idea behind it.

Carroll and Bernstein are both Group Creative Directors at Deutsch New York.

The most effective campaigns according to Bernstein are those that are left imprinted on your brain without necessarily the use of words in the campaign concerned. It was Bernstein's first time at Cannes this year, though last year he won a Lion at the festival.

In light of the Diseal "Be stupid" campaign featured in one of our questions- Carroll proved to be a clear advocate of controversial advertising insisting the worst type of advertising is the advertising people don't notice-'There is only one thing in life worse than being talked about, and that is not being talked about'???