October 06, 2011—6:00 pm

Session is sponsored by PubMatic

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.

About the Session

Publishers are often faced with a revenue gap between direct and indirect sales. Data can help to make informed decisions on how to close the gap, however the data is only as valuable as the insights and understandings. This session will shed light on how publishers can have a successful multi-channel sales strategy leveraging data. Publishers do not need to go blind anymore, transparency and insights will help them make informed decisions. Join Michelle Vuksic as she explores how to find the patterns within the data deluge that will enable publishers to sell advertising more intelligently, developing one holistic sales strategy.

About the Speaker

Michelle VuksicEngagement Manager, PubMatic

Michelle studied at the University of California, Berkeley and came to PubMatic from BlueLithium/Yahoo! She leads PubMatic’s Publisher Consulting & Solutions group as the Engagement Manager and is focused on publisher consulting, onboarding new publishers, private marketplace consulting & implementation and mobile operations.

Playbooks

While many mobile app publishers have struggled with monetization over the years, there are strong signs that the tide is turning and the mobile app channel has a lucrative future. However, the mobile ecosystem is chock full of bad actors looking to take advantage of legitimate publishers, advertisers, and users.…

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