Donaldson and Guenther, DDS (D+G) — an area dentistry practice specializing in “dentistry as a fine art” — is partnering with brand development agency Hile Creative to refine their strategy, messaging, and visual identity.

To discover what makes D+G truly unique, Hile began with a Brand Consultation session to define the firm’s core purpose, clarify their short- and long-term business goals, and determine their ideal audience. Hile’s Brand Consultation is a three- to four-hour process, and serves as an abbreviated, economical alternative to the agency’s Key Discovery + Brand Strategy process.

“I couldn’t believe the depth of insight we gained through this relatively short branding session,” said Ann Schrot, Practice Manager at D+G.

Following the brand consultation, Hile began work on web design and development to bring the firm’s vision to life.

Dave Hile, President of Hile Creative, said, “Companies can get very excited about developing a new website or advertising campaign, but until you have a firm understanding of what your brand is all about, it’s not always a good idea to create the advertising and marketing materials that will represent it.

“Our Brand Consultation is an ideal way for small- to mid-sized companies to get significant brand insight at an economical rate,” Hile added. “We love working with D+G and can’t wait to see how their new brand serves them.”

D+G’s website is currently in development and is set to launch this fall.

Hile Creative is an Ann Arbor brand development and creative design agency that has been serving businesses of all sizes for nearly 30 years. To learn more about Hile's full range of integrated services, including web design and development, branding, and advertising, visit hilecreative.com.

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