A Marketing Roadmap provides an assessment of your current marketing and a plan for creating a successful marketing program to find, get and keep the right customers. Your Roadmap starts with a clear understanding of your target market, the value you bring to your clients and how your products are positioned in the marketplace.

How Can a Marketing Roadmap™ Help My Business?

Your Roadmap will help you to accomplish the following:

Articulate & communicate your value proposition.

Position your products & services.

Understand and reach your target markets.

Assess new market opportunities (and threats).

Determine the effectiveness of your current marketing mix.

Align your marketing with business goals.

Identify specific areas for improvement and initiate projects.

Use your web site and other marketing technologies to improve results.

Learn how to capture and qualify more leads

What Additional Value Will a Marketing Roadmap™ Provide?

We will look at all aspects of your existing marketing operation and help you to answer the following questions:

Is your marketing aligned with your business objectives?

Do you have a clearly defined value proposition for your products and services?

Is your web site effective?

How are your products positioned vis-à-vis the competition?

Have you adequately segmented your market?

Are you reaching your target market?

Do you have the required knowledge of your customer base?

How effective are your lead generation efforts?

Do you have the right marketing resources in place?

What marketing activities need to be put in place over the next 12 months to achieve your business goals?

The Marketing Roadmap™ will include immediately actionable recommendations for improving your marketing.