Top 10 Rebrands of 2018

Whether it’s just a refresh, or a complete overhaul, changing the look and feel of your brand is never easy. Here’s a look back at some of the networks and agencies that Daily Brief felt stood out for crafting visual elements deep in creativity, symbolism, passion and professionalism.

The Best Fashion Ad Campaigns of Spring 2018

‘A Little Forward’ Sets the Tone at Freeform

“A Little Forward”—It’s both a direction and an attitude, and a defining brand shift at Freeform, which revealed the new tagline, along with a new logo, as part of a strategy to further position the network to target the upcoming generation of “becomers.”

THE BIG IDEA

Milk Takes on Omelet, Breakfast Burrito in 'Protein Fight Club'

In a just-released campaign, dubbed "Protein Fight Club," the Milk Processor Education Program pits milk against popular breakfast options like orange juice, such as an omelet, a breakfast burrito and a bagel.

"The Rock" stars in first Super Bowl ad for "Got Milk?" campaign

For the first time, the "Got Milk?" campaign is coming to the Super Bowl — with some "The Rock" muscle.

CBS News recently got a behind-the-scenes look at the making of a mini-blockbuster, which looks like a scene from a major Hollywood movie: big-time action star, big-budget set, and even big scary circus animals.

‘Mob City’ Uses Twitter to Build Suspense for a Premiere

Popular shows like “The Walking Dead,” “The Voice” and “Scandal” have consistently figured in the weekly top 10 list for Nielsen Twitter TV Ratings, a new statistic that professes to measure not just the number of Twitter posts about shows but also the number of followers who read them. Now “Mob City,” a new TNT series about Los Angeles mobsters in the 1940s, has a stunt that hopes to build fans on Twitter before its premiere on Wednesday.

The action movie star Jean-Claude Van Damme appears in a new GoDaddy campaign that avoids the raciness of past ads.

Go-Daddy Steps Away From the Jiggle

A marketer whose sexy advertising polarized consumers for years is trying to distance itself even more from its previous provocative approach, as executives seek to strike a balance between being noticed and being castigated.

Microsoft Ad Turns Forbes Print Magazines Into T-Mobile WiFi Hotspots

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of its print issues last year. Microsoft's ad, which is for Office 365, is a T-Mobile wireless router that provides 15 days of free WiFi with a two- to three-hour battery charge.

8 Innovative LinkedIn Marketing Campaigns

Microsoft launched an app called Nametag Analyzer that analyzed a member's LinkedIn profile to provide a unique nametag to show what the user's professional identity should be. The app also suggested new skills to add to your profile.

PNC Christmas Price Index Gift Hunt

TNT Opens Pop-Up Haberdashery in New York to Launch “Mob City”

In anticipation for the debut of TNT’s three-week “Mob City” television event from creator Frank Darabont (“The Walking Dead”), the network collaborated with Deutsch NY to open a pop-up haberdashery in New York’s Chelsea Market.