Brand Center

We want to ensure that we communicate our brand promise. Girl Scouts
gives every girl access to life-changing experiences that inspire her
to do something big. Thank you for partnering with us to represent the
amazing things that our girls are doing to change the world.​

General Guidelines

Referencing Our Name:

When mentioning our name in copy use either "Girl Scouts"
or "Girl Scouts of NE Kansas & NW Missouri". Use initial
caps in all text. Only the logo image should be lowercase.

Colors: Black, White, Green (#00AE58 or R0 G174 B88 or PMS 355)​

Girl Scouts and green go together. To ensure that we continue
to claim the color and to solidify our identity, embrace green. Be
sure to include a least a bit of green in every piece you
produce.​

Fonts:

Girls, troops, volunteers, etc. are to use to the Arial font and its
variations for any design materials that are created.

Photos:

Choosing photos to use for your piece is extremely important.
Remember to focus on moments that matter, we want the world to see and
feel for themselves all of the amazing things our girls are doing and
showcase the Girl Scout Leadership Experience. ​​​​

Logos & Service Marks

The Girl Scouts of NE Kansas & NW Missouri logo is the only
Girl Scout logo, other than the trefoil, that can be used on
products and marketing pieces created by GSKSMO volunteers,
parents/caregivers, girls and partners. Using any mark associated
with GSUSA other than our council logo or the trefoil is not allowed
per GSUSA copyright guidelines.

Make sure to
leave adequate white space around the logo

Do
NOT stretch or modify the GSKSMO logo or trefoil in any way

Using logos copied from other websites or search
engines is strictly prohibited

Templates

The templates listed below can be downloaded and altered to meet
volunteers' needs. Use Adobe Reader (it's free!) to customize. Please
use the templates as designed. Additions of graphics or images, areas
of text (outside of the designed content area) are not
permitted.

If you're using
using Reader and are still having trouble, make sure you're running
the most recent version. Learn more at get.adobe.com/reader.

If you've tried
all of the above and are still having trouble, send us an email
explaining the problem. We'll help find a solution!

T-Shirts, Patches and Other Branded Item Guidelines

Please remember that you must go to a Girl Scout licensed vendor to
have any materials produced that you plan to collect money for. To
begin this process please talk to your membership manager or email
us. Don't forget to check out our great selection at the council shop!
You might just find what you're looking for there.

Usage of the Girl Scout trademarks and logos on merchandise is not
permitted. Unauthorized usage of the Girl Scout name and
trademarks may result in diminished value of the Girl Scout brand. To
ensure optimum brand identity, we need to be clear and consistent
about the messages our products and designs convey to Girl Scouts,
non-Girl Scouts and potential Girl Scouts. Therefore, everyone in Girl
Scouting has a role in protecting the Girl Scout name and trademarks
against unauthorized, inconsistent and unlicensed use. Visit the Girl
Scouts USA website for more information.

Media Guidelines

We encourage service units and troops to work with their local media
partners to share the great things you are doing. We do ask that you
work in partnership with us with the following media partners:

All television stations throughout the 47 counties

Kansas City area radio stations

Kansas City Star

Topeka Capital-Journal

St. Joseph News Press

If you have a great story to share and would like to reach out to
one of the media outlets above, please contact us by email or
(816) 759-3046. We look forward to working with you on your media
release and talking points!

Online Guidelines

Girl Scout troops/groups and service units may create a website or
use social media to promote or communicate with members. When forming
a troop/service unit Facebook, Twitter account, website or other form
of social media you must have a GSKSMO registered adult member
managing the account / content for the page.

Girl Scout
troops/groups and service units using social media as an activity with
girls must meet the age requirement established by social media
channels. Leaders must first obtain caregiver permission and obtain a
signed photo release form before proceeding with the activity.

When representing Girl Scouts on social media channels
make safety a priority. Make sure the privacy standards settings
ensure the safety of girls. Practice diligence to ensure that groups
you are joining or linking to have standards consistent with Girl
Scouts. And make sure the messages you post do not conflict with Girl
Scouts positions. Talk with your membership manager if you are unsure
of what to say on a particular topic. Use good judgment and common
sense - do not write or post anything that would embarrass or upset
Girl Scout members and volunteers, or reflect badly on our
organization.

Treat others as you want to be treated; do
not use the internet to attack or abuse any group, race, gender,
religion, political group. Careful monitoring of social media is
important in maintaining a positive image of Girl Scouting. Remember
that what you post online will be around for a long time, and remember
that when you release something on-line, that's it can be released for
the world to see. Use discretion and think twice before you post
something. Respect others privacy and your own personal boundaries by
using discretion when posting photos, comments, etc. When possible,
please share articles/events from the Girl Scouts of NE Kansas &
NW Missouri website and social media sites.

Steps to
Setting Up Your Site

If you are setting up a Facebook page for your service unit or
troop, the page name should be GSKSMO SU #____________ or Troop
#_____________

You should set the privacy settings to
“friends only” or have a password protected site. This way people
must request to be your friend or have a secure sign-in.

Be
sure to review the Safety Activity Checkpoint – Computer Online

Have signed permission forms in hand before posting photos

Do not tag or attach full names of girls to photos and never
post private information about girls including address, phone or
e-mail address.

Review graphic guidelines for use of the
GSKSMO logo

Don't violate copyright law by using designs,
text from magazines or books, poetry, music, lyrics, videos,
graphics or trademarked symbols without specific permission from the
copyright or trademark.

We want to work in partnership with our service units and
troops when it comes to bringing awareness to Girl Scouts. Should you
be contacted by a reporter through your website or social media site,
please contact Gina Garvin at (816) 759-3046 or by
email. You may not contact the following media outlets without
first contacting us: all television stations, Kansas City Star, St.
Joseph News Press and the Topeka Capitol Journal. More than likely, we
proceed on the great story but we want to promote together and build
awareness for your great news. In working with other media partners,
please use Girl Scout/council messaging and notify us so we may
promote your good news on our council social media sites.