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Dear Joe: Unsubscribes in PowerMailChimp are Making Me CRAZY!

I’ve been using PowerMailChimp for years and love being able to see our statistics in CRM. We’ve been able to increase our client engagement with our mailing two-fold! One thing we have struggled with, however, is that our dynamic Marketing Lists exclude any records that do not allow bulk emails, but PowerMailChimp does not update that field when someone unsubscribes. Even though the people who unsubscribed can’t be synced to our master MailChimp list, we’ve been manually updating our CRM records and I would love for this to be automated. Can you help me out?

Sincerely,

Marketer in Memphis

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Dear Marketer,

Glad to hear your success with PowerMailChimp! The PowerMailChimp solution won’t mark the Bulk Email field as Do Not Allow when someone unsubscribes in MailChimp, since every company handles their lists differently and an unsubscribe doesn’t necessarily mean that the person should never receive another bulk email.

For organizations like yours, who are using one list in MailChimp and unsubscribing does mean the person should never receive another bulk email, you can easily automate the update with our free workflow utility. The utility will allow you to add a step to identify if the Regarding record is an Account, Contact, or Lead, and update the appropriate record.

Start by creating a workflow which will trigger when a PowerMailChimp Activity is created and then create two stages within that workflow.

In the first stage, create a Check Condition with a Conditional Branch to check that the PowerMailChimp Activity Type is equal to Unsubscribe and if the Regarding field is populated. If the Regarding field does not contain data, then the workflow can be stopped. If the Regarding field does contain data, then the Get Regarding plugin can be started to find the Regarding’s entity type (i.e. Account, Contact, or Lead). We called this step “Find entity type.”

In the second stage, create a Check Condition with two Conditional Branches so that the appropriate record can be updated. Start by checking if the “Find entity type” step’s output is equal to Account and then update the Bulk Email field on the Regarding Account.

Then, set the Conditional Branches below to check if the “Find entity type” step’s output is Contact or Lead, and update the Bulk Email field on the Regarding Contact/Lead record.

Once the workflow is created, you can activate it and new PowerMailChimp Unsubscribe Activities will result in the Bulk Email being set to Do Not Allow. If you’ve been using PowerMailChimp and want to use this workflow on older Unsubscribe Activities, just set the workflow as On-Demand and run the workflow on a view of Unsubscribe Activities.

Remember, you need to set the queries of your CRM Marketing Lists to exclude records with Do Not Allow in the Bulk Email field, otherwise, those who have unsubscribed will still show on your Marketing List.

Need help creating your workflow? Our friendly billable support team can help consult or create custom workflows. Put in your request today! Haven’t tried PowerMailChimp yet? You can trial it FREE for 30-days to see for yourself how awesome sauce it is!

Joe D365

Joe D365 is a Microsoft Dynamics 365 superhero who runs on pure Dynamics adrenaline. As the face of PowerObjects, Joe D365’s mission is to reveal innovative ways to use Dynamics 365 and bring the application to more businesses and organizations around the world.

See how The American Birkebeiner worked with PowerObjects’ PowerSuccess program and PowerPack add-ons for marketing automation to plan and execute one of the largest ski races in North America. Watch their story!

See how The American Birkebeiner worked with PowerObjects’ PowerSuccess program and PowerPack add-ons for marketing automation to plan and execute one of the largest ski races in North America. Watch their story!

PowerObjects, an HCL Technologies Company, is a leader in delivering Microsoft Dynamics 365 solutions through unparalleled offerings of service, support, education and add-ons. Winner of the 2017 Microsoft Worldwide Partner of the Year Award for Dynamics 365 Consulting and Systems Integration, PowerObjects has built an unmatched team of Dynamics 365 experts that help organizations increase productivity, streamline business processes, and build better relationships.