GNT Modo Verão - Summer campaign

For 2018's summer campaign we decided to throw the channel's cast in the water. The soundtrack is all about freedom and floating so we thought it would be fitting that they're using real clothes instead of bathing suits. The underwater shapes were inspired by the channel's On Air identity.

Concept Test

Cheap test done using a GoPro to present the idea + soundtrack + underwater shapes to the client.They approved the concept based on this test.