Beginning next year, George Washington University’s School of Business will require freshmen to complete a nonbusiness minor. One in four undergrads at GW’s School of Business already finishes a second minor or concentration outside the school, and its new bachelor of science in finance major requires students to complete a second major outside the school.

Ranked 71st in Bloomberg Businessweek’s 2013 ranking of undergraduate business school programs, the school devoted itself to curriculum reform in 2012, at the first annual (PDF) meeting of the Aspen Undergraduate Business Education Consortium, a project seeking to bring liberal arts and business education closer together.

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Elite undergraduate business programs have been leading the bandwagon on diverse, integrated study. At the University of Notre Dame’s Mendoza College of Business, about half of the course work for business majors is in nonbusiness classes. “We leave it up to the students to do their own exploration and see where their passions lie,” says Dale Nees, assistant dean of undergraduate studies at Mendoza. “While many of them will do a second major in economics, others come back with minors or majors in peace studies, gender studies, political science, or pre-med.”