How can I reduce the cost of my study?

Attempts to reduce the cost of your project always have an impact on quality. We recommend that our clients optimize the cost of their marketing studies by:

1. Removing less significant questions from the research plan. Excluding the less important issues has no serious impact of study quality, but it does allow us to concentrate our efforts on key questions.

2. Replace field study with desk study methods. In other words, use secondary market data from open sources or finished reports instead of first-hand data that has to be collected.

3. Choose a research company with extensive experience in the market where the study will be performed.

4. Work with one research company on a regular basis so that the researchers doing the study are familiar with your organization and its operations.