What’s Trending: New Year, Who’s This?

January 7, 2019

What makes New Year’s Day so special? For most of us, it’s a time to reflect on the year, to think about who we are and who we want to be, to plan the next 12 months. Honestly, though, we could do that just as easily on February 27th, or March 8th. Why treat January 1st like it has magic powers of renewal?

Think of it like the starting line on a racetrack. That line is arbitrary. You could put it anywhere. But wherever it is, each time you cross it you’ve made a full lap. You can pause, strategize, figure out how to make the next lap better. The starting line isn’t magical — it’s just an opportunity for you to work your own magic.

Here at LinkedIn Marketing Solutions, our New Year’s resolution is the same as always: to help marketers be brilliant in their jobs, continue their education, and maybe even improve their lives outside of work. To get started on that resolution, here is this week’s roundup of trending content. Read on to learn how to turn complex ideas into clear and simple content, how to boost your SEO strategy, and more.

We’re all going to eat less sugar and go to the gym more in the coming year. But changing the way you think about goals can make you a better marketer. Copyblogger’s Sonia Simone delivers the goods in this thoughtful piece.

How can B2B brands get over their Nike/Red Bull/Lego envy and create innovative content marketing? Global Keynote Speaker Carla Johnson offers advice on how to overcome Brand Dissociative Disorder in this newly-released clip from CMWorld 2018: