H&M Fall/Winter 2010

With temperatures rising by the day here in Hong Kong, I’m really looking forward to the cooler Fall weather which will be here before we know it. In just a few short weeks we’ll get to trade in our long flowy Maxi dresses and feminine sandals for darker denims and cozy over-sized sweaters.

The big trend for the upcoming season is all about nude palettes and earthy tones with warm shades of camel, beige and browns. Wide pants and below the knee skirts in simple cuts are staple items for Fall and H&M will definitely be carrying these looks.

Here’s a peak at the ad campaign as well as some of the pieces you’ll soon be seeing in H&M stores.

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Hester Aba

Hester is originally from the incredibly glamorous city of Bristol, in England. Determined to escape her West-Country roots (though a love of good scrumpy should never be lost) she packed off for uni at Oxford to waste several years on a degree in Philosophy and never looked back… Following a stint in Switzerland eating too much fondue and meeting her future husband, they jumped at the chance to follow their dream of heading to Asia, and landed in Hong Kong in 2008. Along with partners-in-crime and fellow Tai-Tais, Maura Thompson and Natalie Firestone, she founded Sassy in 2009 and then Sassy Mama in 2011 after the birth of her daughter Elodie. Number 2 daughter Margot arrived in August 2012 and then two months later it was off to her new home in Singapore with tinies in tow. Hester is discovering the Lion City one shophouse at a time with a love for seeking out Singapore’s hidden secrets!