Sunday, November 2, 2014

French advertising giant Publicis Groupe SA is in talks to acquire U.S.-based Sapient Corp. as it attempts to fast-track its transformation into digital technology, according the Wall Street Journal. The report said Publicis' bid comes after a failed merger attempt with Omnicom Group.

Omnicom Group Inc. (Omnicom), is a holding company, providing professional services to clients through multiple agencies. Shares of OMC traded higher by 1.55% or $1.1/share to $71.86. In the past year, the shares have traded as low as $64.03 and as high as $76.87. On average, 1463710 shares of OMC exchange hands on a given day and today's volume is recorded at 1949535.

Sapient Corporation (Sapient) is a global services company, which helps clients leverage marketing and technology to transform their businesses. Shares of SAPE traded higher by 2.79% or $0.47/share to $17.32. In the past year, the shares have traded as low as $12.85 and as high as $17.95. On average, 844497 shares of SAPE exchange hands on a given day and today's volume is recorded at 2620242.

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