Johnathan Holifield, an author, consultant, and former player in the National Football League has been named director of the White House Initiative on Historically Black Colleges and Universities.

Holifield, who played for the Cincinnati Bengals of the National Football League, is the co-founder of ScaleUp Partners, a consulting firm that seeks to enhance “economic inclusion and competitiveness and building community systems to improve the productivity of underserved Americans.” He is the former vice president of new economy enterprise for the Cincinnati Chamber of Commerce.

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