So you just ended another trade show, now how do you determine if it was worth it? The biggest part of determining whether or not your trade show presence was successful is measuring your results. You should not only walk away with new contacts and buyers but you also need specific data that will tell… Continue Reading

Lots of people jump into the product world without having a full understanding of bringing a product to market (AND HOW TO MAKE MONEY WITH IT). Even the most seasoned product-preneurs, after naming their product, financing, manufacturing and marketing it – get stressed and overwhelmed in the evolving cycles. One of our favorite reads, Mashable,… Continue Reading

Source: PR Daily by Dorothy Crenshaw Why We Like It: Content marketing, over the long term, can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60 percent of business-to-customer marketers say their content marketing budget will increase in 2014. What We Learned: As you travel on the road of content marketing… Continue Reading

With an estimated 2 million blog posts being posted online every single day (whhhaaattt?! Yep, that’s right!), understanding the secrets of creating a killer blog post is more important than ever if you want your blog to be successful. The peeps at WhoIsHostingThis.com have just produced this fantastic infographic (below) which reveals some of the secrets of creating… Continue Reading