The second you step away from your desk, or leave your home or office – what do you do when you need to find something to eat, purchase or get directions to? You pull out your phone and do a search. Unfortunately, local businesses aren’t making the best use of…

So you’ve developed an app, but now what? Amongst the 4.1 million apps in both the Google Play Store and Apple App Store, only a handful get the recognition they deserve. Unless you’re featured on the front pages of either app store, your app is competing against millions of others…

Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average person pulls their phone out of their pocket to check what’s going on nearly twice an hour. When you stop to think that they’re asleep…

The age of mobile is long upon us. You know this. I know this. Marketers everywhere know this. And yet, we continue to focus our CRO discussion on desktop. I think part of this is due to options. There’s a lot less we can do on mobile, so we tend…

Before I get into this post, I want to reinforce something that’s common knowledge and expand on why it’s important in the context of everything I’m about to write. People act differently on mobile compared to how they act on a laptop or desktop computer. I don’t think there’s anyone out…

2014’s web design slogan might as well be “Flat is Where It’s At.” All over the web, you’ll find dozens of tutorials, elements and examples showing you how to create your own flat-style web design. But what exactly is a flat design—and why should you care? As it turns out,…

2013 has seen a significant increase in the number of people turning to Responsive Web Design as a solution to deliver a consistent experience across different screen resolutions. Here’s why. Web visitors expect a similar experience regardless of the device they are using. Therefore, if a person visits your site…

Stop asking whether you need a mobile-optimized site. You do, and there are multiple reasons why. Here are just a few of them. There’s the Mobile Mind Shift, which Forrester Research says is characterized by the fact that people “expect that any information or service they desire be available to…