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Free-Daily.com's purpose is to report on the emerging free daily newspaper industry. While many experts have written off print media, free dailies are a promising concept that works on a number of levels. Tabloid-size free dailies are more widely read by young readers, giving them the news they need to lead their lives. Reaching this demographic is essential to advertisers. Free dailies are also an outlet for quality journalism.

While Free-Daily.com wants to see this industry developed, this site isn't about cheerleading. We report the bad news as well as the good, and we publish editorials highlighting problems and solutions.

Friday, March 27, 2009

A battle between the two free dailies in the beautiful ski resort of Vail is getting downright ugly.

The Vail Daily, the town's 25-year-old chain-owned paper, has obtained a deal with the local Starbucks stores to keep the other paper out of those stores. The other paper, the Vail Mountaineer, fired back with a front page editorial slamming the deal, headlined "Corporate Greed."

The editorial played off of the idea that Starbucks is an out-of-town chain and the Vail Daily is owned by an out-of-town chain, Swift Newspapers of Reno, Nev. The man who sold the Vail Daily to Swift, however, is Jim Pavelich, who is the driving force behind the Mountaineer.

According to the Mountaineer, the Vail Daily also threatened two children's charities just prior to their fundraisers by threatening to withhold any support if the charities accepted free ads from the Mountaineer. The Mountaineer also claims that the Vail Daily is offering deep discounts to advertisers if they sign a nondisclosure agreement promising not to disclose their ad rates to other customers of the paper. The Vail Daily hasn't used its paper to respond to the allegations.

Tuesday, March 03, 2009

With the closure of the Rocky Mountain News in Denver, the free daily in that city, the Denver Daily News, is making the most of the situation. It's headline Friday proclaimed "We're a 2-daily town." And the local TV media has picked up the story. Here's a link to the report on the local Fox affiliate. One correction to the item below. The Denver Daily News's circulation is 22,001. Given a pass-along rate of two or three per copy, and the DDN could be a very potent competitor to the city's remaining paid daily, The Denver Post.

Sunday, March 01, 2009

If you're like me, you've read a dozen stories by now about the death of Denver's Rocky Mountain News, which closed just short of its 150th birthday. The Rocky had been battling head to head with The Denver Post for more than a century. But every story I've seen has suggested that after the Rocky's final issue on Friday, Denver had become a one newspaper town.

Actually, Denver has a successful free daily newspaper that has been plugging along for eight years: The Denver Daily News, circulation 10,000.

It may not be a paid newspaper nor as large as the Post or Rocky, but it makes money and serves the community with news five days a week. The paper's distribution area includes the upscale Lodo neighborhood and most of downtown Denver.

Owner Jim Pavelich says newspapers need to be able to adapt to a changing business model if they are to expect to survive.

“Newspapers are not a dying industry, they’re a changing one,” Pavelich says, according to a story in his own paper. “It’s sad to see such an institution shut down, but we’ve expected it for years."

"That’s why we started the Denver Daily News eight years ago. The days of the big monopoly newspapers are done, but we think our model leaves room for growth," he explains.

CHANGES IN BOULDER, TOO

The closure of the Rocky means another change in ownership of Boulder's Colorado Daily, one of the earliest free daily newspaper. The Rocky's owner, E.W. Scripps Co., was partners with the Post's owner, MediaNews Group, in a number of publications in the Denver area including the Boulder Daily Camera and its Colorado Daily. With Scripps pulling out of Denver, it has turned over ownership of those papers to MediaNews, headed by Dean Singleton of Denver.

Singleton is quoted in the Post as saying he sees opportunities for for joint projects between the Post and the Boulder papers. For instance, instead of both the Post and Camera each assigning a reporter to cover the Denver Broncos, the papers will share the work of one reporter.

The Colorado Daily, which had been an independent newspaper from the early 1970s until about two years ago, now shares office space with the Boulder Daily Camera, which had long been its competitor.

The Colorado Daily was the student newspaper at the University of Colorado in Boulder until 1971 when the university's regents kicked it off campus due to its anti-Vietnam War views. It became a viable, independent community newspaper over the next couple of decades while never dropping its liberal politics. Now, ironically, it is headed Singleton, who was one of George W. Bush's major fundraisers.