Domains & Security

Web Hosting

Guest Author Profile:

April 22nd, 2015

Google published a blog post on 21st April 2015 and confirmed that with mobile phones increasingly becoming the primary way for people to search the Internet, we want to ensure that when you search on Google you find content that is not just relevant and timely, but also easy to read and interact with on smaller mobile screens.

According to Google visitors abandon websites that aren’t mobile friendly at higher rates. And research shows 74% of users say they are more likely to return to a mobile-friendly site.

In February 2015, Google published a blog post mentioning that they want more mobile friendly websites in the search results.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more mobile-friendlysites in search results.

We will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.

Google’s mobile ranking will now use mobile-friendliness as a signal that weighs in favor of pages that are formatted for mobile phones, like the image on the right.

Points To Take A Note Of :

Back in November, Google introduced a “mobile-friendly badge” to notify users when a link in search results led to a mobile friendly-page, andprovided resources to help webmasters become mobile-friendly.

Google has started rolling out the change to take into account whether a site is mobile-friendly when Google ranks search results on mobile phones.

This change will be one of the 200 ranking factors and non-mobile-friendly sites won’t disappear from mobile Search results—they may still rank high if they hold great content the user wants.

If you use Google search on your mobile phone, you can now more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

In just the two months since Google announced this change, Google says they have seen a 4.7 percentage point uptick in the proportion of sites that are mobile friendly, and we hope to see even more in the coming months.

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.

ABOUT US

WebPro Technologies is a complete web-centric solutions provider company and also offers end-to-end automation to Domain Resellers, Web Hosts, Web Designers, and other Web Service companies. We provide the most comprehensive Product Portfolio at the most competitive prices.