Faultline Online Reporter

Elemental helps Hotstar get its video right for India’s phones, WiFi

It’s been a while since Amazon owned US encoder firm Elemental released any new customers, but this week said it is behind the video at Hotstar, one of India’s largest premium streaming platforms – which is coincidentally owned by 21st Century Fox, the same group that controls Sky, one of Elementa’s bigger design wins. India is very much a mobile video market, with just 22 million broadband lines for over 1 billion people, but over 1 billion mobile phones. Hotstar is using Elemental Live to ensure a premium viewing experience on both mobile networks and WiFi internet connections. WiFi connections in India tend to be entire villages rather than individual homes, and there are aggressive fiber build outs, designed to…