Arvind Ltd launches ready-to-wear brand Arvind

The company will launch Arvind across 50 The Arvind Stores in Gujarat and Karnataka and eventually make it available across all 170 The Arvind Stores by next seasonShramana Ganguly | ETRetail | April 24, 2017, 15:55 IST

Vertically integrated textile company Arvind Ltd on Monday launched ready to wear menswear under the brand Arvind. The RTW brand will be launched across The Arvind Stores before branching out as a separate entity eventually to cater to the $10 bn market in the country.

“Arvind Ltd comes full circle with brand Arvind,” said Kulin Lalbhai, ED, Arvind Ltd. The brand will offer garments that will cater to the requirement of the Indian men for his work, leisure and ceremonial requirements, respectively. The company expects to make brand Arvind a Rs 100 cr entity in 3-4 years.

The company will launch Arvind across 50 The Arvind Stores in Gujarat and Karnataka and eventually make it available across all 170 The Arvind Stores by next season, he said. Lalbhai said the brand will be retailed online on nnnow.com.

The collection is a seamless blend of Indian motifs, fabrics and western fashion and the company is even contemplating teaming up with certain indigenous handloom clusters for the label, he said.