Water changes everything in motion graphics

Topic

In the most recent media push for Charity: Water, a video of motion graphics explains the importance of clean water and what millions have to go through every day just to get something questionable to drink. Twenty dollars can buy one person access to a safe water source. Kristen Bell narrates.

The video format of viz certainly seems compelling for a narrowly guided message, especially when the audience is “the masses”. I wonder if anyone has done research on the info-video format vs. info-actives (sorry, we probably don’t need a new term but i couldn’t help it).