A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.

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Thursday, August 14, 2014

Sell Your Book In These 5 Cities!

Nearly one in three residents in Monaco has a net
worth of one million dollars or more—not including their primary residence. 27%
of Zurich and 18% of Geneva are just as wealthy. 5% of New Yorkers and 4% of
those in Frankfurt are millionaires too, according to a study by Spears
Magazine and Wealth Insight.

If one were to target only cities with money to sell
an inexpensive e-novel, I would say don’t bother—unless the central characters,
main plot or overall theme particularly appeal to those cities. But if you have
an expensive art photography book, a business book, or something of value, seek
to market and promote to the richest cities on the planet.

Conversely, when your book’s sales price is low,
and/or your book’s content—whether fiction or nonfiction—appeals to those of a
lower socio-economic status, by all means, market and promote to poorer cities.

But if you try to target the bankrupt, the illiterate, or the criminal, you may
not get too far.

Most books can sell anywhere to anyone. The key is
presenting your book as the thing they need to have or want to desire. The rest
will take care of it self—whether you live in Detroit or Monaco!

About Me

Brian Feinblum, the creator and author of BookMarketingBuzzBlog, is the chief marketing officer for the nation's largest book promotions firm, Media Connect (www.Media-Connect.com), formerly Planned Television Arts, and has been involved in book publicity and marketing since 1989. He has served several book publishing companies as a publicist, book editor, and acquisitions editor. Brian, who earned a BA in English from Brooklyn College, became a published author in 1995 when he penned The Florida Homeowner, Condo and Co-Op Handbook. He resides in Westchester, New York with his wife, two young children, and an English Bulldog.