14 Apr Consumer IoT – Crowdfunding to Eating the Dog Food

Episode 43

Asolid route to take when developing a consumer Internet of Things product is concept -> ideation -> proof of concept -> prototype -> video -> crowdfunding -> MVP -> beta with early investors -> product. Harvesting your vested customers to become true fans is an incredibly powerful way to take a product to market and doesn’t necessary sidestep traditional funding sources. One of the reasons I like it most however is because it follows my launch philosophy of Design -> Sell -> Build – especially important in IoT.

Here’s What We’ll Cover in this Video:

How Petzila started the new consumer electronics show category: Pet Tech.

How Petzila outsourced almost all of their development and still maintained their intellectual property.

Time line for their pre-production phase of product development.

How Petzila used IoT tech to keep in touch with, pulse and rally their early customers/investors.

Copyright

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