After surpassing the 5 million-mark in 2017, the USA Swimming Foundation is pleased to announce it achieved its goal of providing swim lessons to 1 million children in 2017, bringing its total to more than 6 million children served over the past 10 years.

USA Swimming is teaming up with Swaponz to create customizable smartphone cases designed for users to swap phone covers without removing the case. The multi-year agreement is the first athlete licensed products partnership for USA Swimming, which includes case covers featuring Olympic medalists Nathan Adrian, Elizabeth Beisel, Natalie Coughlin and Dana Vollmer.

At the 2017 #SwimBiz marketing conference, the Buffalo City Swim Racers in Buffalo, N.Y. , were recognized as the top team in multicultural marketing. The team has taken a different approach to funding and recruiting members, one that’s helped to shape both the team and the local community.

Each year, some of our most popular features in Splash Magazine are those about college swimming.
It’s our philosophy that if a swimmer really wants to continue swimming in college, there’s a program out there somewhere that would be a perfect fit.
But where to begin? What are some of the options out there available to you? What are coaches looking for? What about scholarships?
With the NCAA Swimming and Diving Championships taking place throughout the month of March, we thought our Spring issue would be the perfect place to shed some light on the various factors you should consider if you want to participate in college swimming.
The Spring 2018 issue of Splash will soon be in mailboxes. In the meantime, here’s a story about an option most people don’t think of – college club swimming.

Team fundraising can be a challenging task, but it’s one the Rockford Marlins in Rockford, Ill., relish, and their efforts to generate funds for their team earned them the recognition of Best in Fundraising at last year’s #SwimBiz marketing conference.

Using traditional marketing platforms like heat sheets at swim meets, banners in the facility area, scoreboard ads and social media, Frank helped the TAC Titans take their sponsorship opportunities to the next level.

Since 2015, USA Swimming has recognized the best marketing and promotional efforts from its member teams at the #SwimBiz marketing conference. In 2017, the Marietta Marlins in Marietta, Ohio, were honored with the Best Use of Social Media award, and the Marketing Club of the Year for teams under 150 swimmers.
By promoting their team’s personality and tying their social media campaign to the 2016 Olympics, the Marlins were able to take their team to new heights.

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