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Zero G’s, Neg G’s ,and GX’s have been dramatically reduced in price. We are calling it an “indefinite sales incentive”. The new MSRPs are as follows..

Zero G Ti was $445 and is now $345

Neg G Ti was $399 and is now $299

Neg G SS was $319 and is now $279

On the brink of the release of their Gravitas brakes Ciamillo, the parent company of Zero Gravity brakes, made the above announcement. Is it the economy or a change of business philosophy. Who knows? Will others follow the trend? Either way this is a good situation for the weight weenie!

Guys it's simply a market adjustment and I would be suprised if you don't see this from many companies.

The past 15 years the answer to the question "why do you charge that much?" has, to some degree been "because we can".

Counter that, now the answer the the question "why do you not charge as much?" is simply "because we can't".

Part of me likes when companies are plenty profitable because they continue to spendon RnD and are incentivised to stay agressive. But I'm happy that retails are droping and products are being introduced that are more in line with reality (though high end cycling reality is a little warped...)

I would give credit to KCNC for this. Those guys really took the market by storm with the best balance of price/weight/performance. Ciamillo is squeezed between KCNC on the bottom and AX on the top and they don't have the "bling" factor they did a few years ago. They were force to drop prices to get out of their unattractive price/performance valley to be competitive.