Time to Make More Than Just Videos - Try Interactive

With significant growth in digital marketing, enormously around the video content marketers realize that only high-quality video production does not suffice anymore to capture their audience attention. The content has to be creative with engaging ideas. Considering today's reality where 300 hours of new content is uploaded to YouTube alone every minute - with this kind of competition in the space, how can you be relevant to your audience.

This is just not it. According to a Cisco report, 80% of world's internet traffic will be video. With four-fifths of global internet traffic concentrating on the videos, how will you standout?

One way we see the brands are doing is, using interactivity in videos increases engagement levels of your audience. Video storytellers are today's innovators. Proving this point. Room214.com published that 90% viewers watch video content longer if they can interact with the content. This, in turn, dramatically increases your conversions.

Linear videos have made deep inroads into every sphere of business. But all is not well with them. A study conducted by Celtra Inc., a mobile advertising organization reports 33% viewers drop off in the first 30 seconds and 44% within 60 seconds. This is where interactivity steps in.

Why we love interactive videos

These brands used interactive videos to keep their audience engaged, interested and got awesome interactions.

Life Saver: this is a UK based health emergency response organization. The homepage of this website features a video where viewers are encouraged to don the role of a rescuer and provide the required first aid or call for health officials using their keyboard. Click the link below to visit this page and play this interactive video. Needless to say, this video hits the mark in getting many numbers of viewers to understand the importance of providing first aid.

Toyota Vision Wall Video: Using the concept of touch making a better connect with the audience, Toyota used a multitouch Vision Wall (consisting of 82" side mounted TV panels) displaying the Toyota Prius car at the 2011 North American International Auto Show. Visitors could get video information (over 50 videos) on topics like principles, manufacturing, model details etc. by touching various points in the car. Click the following link to see this interaction. You can see in the video that many people thronged to Toyota still to play around with the giant user interface and click their QR code to contact them.

Deloitte consulting: Deloitte being a prominent player in consulting requires its candidates to embody the values it stands for when they get hired, in this nice interactive video.

It was the first time a gamification aspect was introduced in a recruiting video. Deloitte claimed the video outperformed other videos on YouTube, created a social buzz and most importantly garnered an average viewing time of 4 minutes, underlining its success.

Conclusion

Interactive videos on Enterprise Video Platform help build an emotional connection with viewers. Coupled with the almost lifelike feel it makes them sit up because they are participating!

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The best way to do be more interactive is, by introducing an interactive element like poll or quiz or a link so the audience gets to do something at that juncture and in doing so continue watching the video!

Reports and surveys paint a positive picture for interactive videos. It's time to be the "Early bird eats the early worm" in adapting interactive videos in your organization and stay ahead of the competition. Godspeed!

What's more is, increasing engagement using interactive videos is just one of the benefits.

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