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Several months ago I was browsing the internet for some inspirational casestudy vids and ran into this one. I have to say: it’s tricky, but it definitely works!
A lot of organisations and brands start working with a kind of multiple layered marketing. They use an awesome stunt to attract people and to create awareness and that’s where the real word comes out. Really clever and powerful!
The trend Experience Economy in combination with the macro trend ‘creating awareness’ are definitely the base for this kind of marketing. They don’t just want to educate people, but they want to do it in a fun or confrontational way. This is a ultimate way of word of mouth, because if you create an experience a lot of people want to talk about it. If you just give them a boring flyer, you will loose their attention and don’t get the impact you wanted.