The Agave Tequilana Weber and its derivatives are associated with tradition, culture and wealth in Mexico, especially in the state of Jalisco whose geography is privileged with vast landscapes of agave.

In ancient times, the agave was part of the everyday lives of indigenous communities who took advantage of its fibers and tasted its nectar as a delicacy, it offered so many things for the people (especially in the highlands) that it was called The tree of wonders, and when Spanish explorers arrived, they were amazed by the multiple uses of this plant.