Author: Michelle Spalding

Personally I absolutely adore Halloween, for me; it’s more for the creativeness than the creepiness. I’m not into scary vampires, ghosts or any of that stuff. I’m more Mickey’s Halloween Party than Universal Studio’s Halloween Horror Nights. For the record, I always ride the Haunted...

The thought of Lagniappe, (pronounced LAN-yap) which means “'to increase; to add'” felt like a great way to start this edition of the newsletter. The idea of getting something a little extra when making a purchase makes us all smile. It’s like the bakers dozen. ...

When things go wrong as they sometimes will
When the road you're trudging seems all up hill.
When funds are low and the debts are high.
And you want to smile, but you have to sigh.
When care is pressing you down a bit.
Rest, if you must, but don't...

Successful salespeople know their best business comes from their best friends. Past clients, family and close friends are the greatest sources of referrals and repeat business. Yet sometimes these groups need a little help to help us. Here are a few ways how.
The number one...

Knowing who and building relationships with your target or ideal client is the key to building success in any business. McDonalds knows that not everyone is their customer, only those wanting quick hot food. There are no waiters, cloth napkins or wine lists. They spend their marketing...