Research and Markets (http://www.researchandmarkets.com/research/2ggqpc/2012_mobile)
has announced the addition of Javelin Strategy & Research's new report
"2012 Mobile Banking, Smartphone, And Tablet Forecast: Mobile Banking
Gains 10 Million Users As Smartphone And Tablet Adoption Soars" to their
offering.

2012 Mobile Banking, Smartphone, And Tablet Forecast

The ability to securely manage banking transactions, especially on
smartphones and tablets, has become extremely appealing. Mobile banking
gained 10 million new users in 2012 and currently reaches one-third of
the mobile adult U.S. population. As smartphones outnumber feature
phones and tablets surge, Android and Apple delivered and defined the
market in 2012. Consumer adoption of mobile banking at small, medium,
and giant institutions and credit unions varies by the quality of mobile
services offered. This report contains an annual roundup of five-year
forecasts for the U.S. consumer market for mobile banking adoption,
mobile phone usage, smartphone adoption, smartphone adoption by
operating system, tablet adoption, and tablet adoption by operating
system.

Primary Questions

What will mobile banking adoption look like in the next five years, and
how quickly will it grow?

How fast is consumer use of tablets growing?

At what rate will smartphone adoption continue?

Which smartphone operating systems are most popular, and which will have
the biggest impact on mobile banking?

What is the difference between the rate of adoption of mobile banking at
giant institutions and that at midsize, regional, or community banks and
credit unions?

What are potential roadblocks for consumers who have not tried mobile
banking, and what can financial institutions (FIs) do to minimize them?

What are the key drivers for mobile banking adoption?

How should banks and credit unions position themselves to succeed as
mobile banking institutions?

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