This year the sponsors had some fun. This is Skip Bourdo, Walgreens Corporate Operations Vice President [Nasdaq: WBA] and Christy Gibb of the Comic Relief Board of Trustees ringing the Opening Bell at Nasdaq. I wonder if this years’ Red Nose Day partners from Mars Chocolate North America brought any snacks?

I think it is great when companies do this, it’s one way of showing that they care about their customers and their communities–while having fun doing it.

I often focus on serious issues, but I believe that most people in companies are decent and want to do the right thing. Sometimes they just need an excuse and a way to do it.

People in businesses often make decisions because they think one method is the only profitable one, but if you can show them that doing the right things is just as profitable, if not more so, they will go with it.

The people running businesses probably won't thank us for giving them a reason to disassociate themselves from hate and nastiness, but we know. You are welcome. Now embrace the fun! It’s what the people want!