We all benefit from continued education and learning. Here are some of my favorite books.

Current Books:

The Origin of Brands. This brilliant book about marketing and positioning answers the long-running question about the importance of category versus brand, and describes how to "own" your selected sub-category.

In Search of Excellence. This was the first business best-seller. Although some of the highlighted companies have stumbled, this book helps illuminate the balance of "hard" and "soft" attributes of managing.