Should I apply the cleanser to dry rather than damp skin?

The Camellia & Rose Gentle Hydrating Cleanser is best applied to dry skin.

The formula is a 3-oil system, which is not designed to penetrate the skin but rather works to 'grab' onto impurities and makeup and lift them to the surface of the skin - if the skin is dry rather than wet this is happening more effectively.

If you've been using your cleanser on damp skin for years and that works for you, that's ok!