This blog is about innovating to generate more first calls for funeral directors. We welcome your input!

Friday, October 18, 2013

The "Call": Get paid for an obituary?

All of us that operate funeral homes certainly understand
the complexity of how important the obituary is as part of the services that we
provide to a family. For many funeral
homes, writing and editing the obituary is the longest most arduous part of the
arrangement session. We work really hard
to get every detail correct, sometimes under a deadline to the paper, and little
to no revenue is produced for all that effort.

Additionally, the cost of the obituary to the family is in
many cases outrageous.Some newspapers
have stopped placing free death notices, limiting online views of obituaries to
consumer, etc.Plus, who gets a
newspaper anymore?Over 50% of US
citizens have a smart phone (including grandparents).

I came
across a great new service that we are using at our funeral home call
Mobits. For significantly less cost than
a newspaper obit and no extra effort to the funeral director, Mobits is
fantastic. The big plus is that our firm
does make revenue from Mobits, it’s an advertisement for our firm, and the
families are very pleased. For more
information, visit www.mobits.org.

Don’t you agree? Either way, we still would like to get your
feelings on this subject. Click or tap The
“Call” to go to our blog and post your comments! You will also see what
other directors are saying. Our contacts: phone, 786-763-1875, website, www.mobits.org, email, info@mobits.org.

Jeff Harbeson brings his innovative talent for innovative partnerships, products and services to the funeral industry. Jeff's unique experience of a military officer, funeral home developer/partner/owner, B2B funeral industry sales molds his true entrepreneurial spirit. Living his mantra; "a vision is only a dream without execution" Jeff has successfully developed and launched Family Choice Funerals & Cremation, DNA Memorial, Select Cremation, At Need Credit as well as G2 Funeral Group through his company, The Harbeson Group. As the author of The Funeral Commander blog, Jeff utilizes the platform to share experiences, perspectives and credible views of the funeral industry.