What would be the meaning of an "original work" tomorrow if the copy is identical to the original and if being provided with an off-the-shelf technical device is sufficient to reproduce the original? Why would the original be more expensive than the copy? How is it possible to insure effectively against fakes?

Twice now, Google Art Project -- an effort by Google to photograph and share, via the Internet, many of the world's great pieces of art from many of the world's great museums -- has asked to have access to the collection of the Cleveland Museum of Art. And yet, both times, we have declined Google's offer.

As Korean Hallyu reveals, the open Internet is an engine of massive growth in global cultural production, opening up many new economic opportunities. But culture is not only critical to the economic future of many advanced economies; it is also, simply put, the essence of society.

"If someone based in Oklahoma goes online to read about the museum and learns through our Timeline what we do, then you can be sure that the first place that person will visit if they come to Israel is the museum."