The red card below the fan is MXM format, which is quite usual for the discrete notebook graphics and it has a coper heatsink covered with an average sized fan.We assume that this is a performance card, as the entry level 28nm should be ok even without a fan, or at least with much smaller fan.

You can see behind David Cummings that the notebook reference design is running Dirt 3 on an external monitor. Enjoy what seems to be one of the first pictures of AMD's 28nm graphics, a glance into the future if you like.