La Classica

It’s late morning on a beautiful sunny September day and I have to pinch myself. I’m riding along the banks of the Tiber river with 50 bartenders, Martini ambassadors, and select media on my way to the inaugural Roma Bar Show. It’s the final few kilometres of the second annual Martini Racing Ciclismo ‘La Classica’ ride. […]

Cycling is my first love, before even hospitality, so the sight of 45 bartenders plus associated Bacardi Martini representatives and a handful of pro’s and ex-pro’s riding 230km across the spectacular scenery of Italy was something to stir my soul last week. It’s hard to put into words what Martini’s La Classica means to me, but I’ll […]