How Did We Get Here?

Choosing a name, a logo, a location – these are things that we put a lot of thought into so that your experience at The Loop will be uncomparable. We believe the little decisions make a big impact. The same can be said for a runner’s lifestyle. Discipline, routine, schedule, and having the right equipment can make all the difference in performance.

Our branding pays homage to the sport of running, one that is so simple yet complex. It is this maddening, yet supremely rewarding contradiction that keeps us going back each day for more. For all the growth that happens between the lines of the track, and the sacrifice that happens elsewhere. When you see our logo, that’s what it represents. And for those who know what it means, it represents you as well.
Hard work. Community. Leaving it all on the track.