MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

How To Make Sense Of The Changing Data Legal Landscape, From State Laws to GDPRA CIO Dive Article

Each day, consumers become more dependent on devices that revolve around data: harnessing it to deliver services, as well as capturing valuable insights companies can use to streamline activity. But lately there’s been increasing recognition that with high data-flow comes responsibility, and legislation is shifting to implement greater governance. Alongside state-level developments, far-reaching laws such as…keep reading.

Data, Search & The Foundation For Machine LearningA CMS Wire Article

What does the future hold for information management? This question is causing a lot of fuss, especially now that artificial intelligence and machine learning have moved from the realm of science fiction to become applied practices and disciplines in business. Data is the foundation upon which…keep reading.

Data Scientists: What They Do & Why Businesses Need Them An information age Article

The big data and artificial intelligence boom is expected to create 56,000 data science positions each year from now until at least 2020 in the UK alone. However, the number of fully skilled professionals in this area doesn’t appear to be growing proportionately to the number of positions available – in other words, there’s…keep reading.

The Customer Journey: A Smooth Path?A MarketingTech Article

How many of us follow the same purchasing habits today as we did even five years ago? Very few. How many businesses rely on the same sales and marketing approach as they did five years ago? More than you would think. In the rapidly evolving digital era, the rules have been…keep reading.

A Contrarian View on GDPR: How It Will Strengthen Online AdvertisingA MarTech Today Article

After the GDPR is implemented, personal data sharing will be opt-in, companies will need to obtain consent to process personal data, and there will be no punishment (i.e., not being able to use a service) for those that don’t share their data. Data collectors will need to be explicit about how they will be using data, which may also deter sharing. Based on these changes, it seems probable that the supply of first-party data will…keep reading.

The Right Content

The Right Match

Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.

The Right Market

Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

The following are the options you could have been presented:

Not-Personalized

Santé

Airlines

Retail

Financial

Financial

Health/Beauty

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