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5 Small Business Social Media Strategies For 2018

You have worked tirelessly to make your small business a success. If you are wondering how to get the word out about your business, keep reading to find out how even just one social media strategy for small companies can work in your favor.

Why is social media a good outlet? Social media accounts are low-cost marketing platforms for small businesses. They are a modern form of word-of-mouth. Customers rely heavily on reviews when they are making their decisions.

If you constantly find yourself thinking about how to advertise your small business but you haven’t considered social media, the following five social media strategies may just be what you are looking for to help your business thrive.

Social Media for Surveys

Using social media for surveys is an incredibly useful tool because it will allow you to find out what your customers are interested in, or even more importantly, what they are NOT interested in.

Most of the time people don’t want to be surveyed, but social media has allowed businesses to get survey information in creative ways. The purpose of the survey is to glean valuable information from your audience, so it doesn’t really matter how you do it.

Some ideas for a survey include a poll on Facebook or Twitter which can be a quick way for customers to respond to a question you post about your product.

Another form of survey might look like a live video that people can respond to and leave comments as they watch (doesn’t that sound fun?). The live video doesn’t need to be very long, only 30-90 seconds, but creating one could be useful if you are unveiling a new product and you want feedback on it right away.

Finally, a survey can be as easy as posting a picture on any platform, like Facebook or Instagram, that customers can comment on. The image could be of your product, or a new recipe, or really anything that would allow your customers to give their opinion.

Customer comments are valuable bits of information that can help you tailor your products to their needs and wants.

Facebook

How Facebook helps small business owners is really incredible. The power of social media, especially Facebook, is unlike any other form of advertising. Not only can your business have a Facebook page with regular posts and updates, but you can encourage people to “check in” if they visit your business.

Following their check-in, Facebook will automatically send them a review form, and most of the time people will go ahead and do it. You don’t need to do anything, but your customers will give you a review, and good reviews grow businesses. Win. Win.

More check-ins mean more business. Consider offering incentives for people checking in which will encourage more customers to partake, thus increasing your reviews.

Communicate With Your Customers

Social media allows you to communicate with your customers in ways like never before. You can respond to complaints and compliments immediately. Your quick responses will build a relationship with your clients, deepening their loyalty to you.

If your customers are heard and taken care of, they will be lifelong customers and spread the word about your business to anyone and everyone they know. Anytime customers can feel like they are a part of the process will deepen their appreciation for your business.

Not only does social media act as a great way to communicate, but it also gives businesses that much-needed human element. Too often businesses feel disconnected from the real world. With the help of social media, you can bring in that human element which is influential in creating a strong relationship between businesses and customers.

Special Offers

There are many free resources, but some of the best ways to advertise your small business is going to be investing a little money in paid advertising. You can buy very cheap advertising from Facebook, for as low as $10. The price increases based on how many people you want to reach. Once you have figured out your budget, you will know what you can spend on advertising.

Facebook has a feature called Offers. It’s an advertisement, but this can draw in a lot of customers because everyone loves a good deal on a great product or experience. Another benefit for small businesses is the fact that Facebook will run your first Offer free of charge. After the first time through, you will need to decide how much you are willing to spend.

Shareable Images

Your goal is to get out there and get noticed. Having an image of your business that is shareable will get your business more attention. If people are sharing, liking, retweeting, reposting, or pinning your photo, it means they are thinking and talking about your business.

Let’s bring it back to number three. Customers can sometimes view businesses as cold and tend to disassociate the people and the business. Anytime you can add in the human element piece and not just the business side, your customers will remember the human side. Post a picture of your employees having fun working or out enjoying something as a company.

You could post a picture of your product and its many uses, or pictures of real clients using your product in various ways. All of these options help bridge the gap between customers to businesses and get you noticed.

Another idea is giving customers a “behind the scenes” look. People are always intrigued with this sort of scenario. It could be a video or picture of something that customers wouldn’t usually get to see in your business, but it will make them feel like they have the inside scoop or a better understanding of what goes on behind closed doors. This will help create advocacy marketing for your business. When your employees are enjoying their jobs, and customers are feeling a connection with your company, they will become advocates for your business.

Does this seem overwhelming to you? absolutely, especially if this is totally new and out of your comfort zone. My whole career has been centered around marketing, so I am confident that I know the best ways to make your business thrive on social media. Connie Kroskin Consulting can help make your business dreams a reality. Sign up for a complimentary 30-minute strategy session today.

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I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with -- kind and professional -- and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.

Cass Erickson, writingfortheworkplace.com

Connie Kroskin Consulting

2018-09-26T14:19:15+00:00

Cass Erickson, writingfortheworkplace.com

I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with -- kind and professional -- and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.

“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."

Neil Blanchard, President at ProfitPros

Connie Kroskin Consulting

2018-06-20T21:10:08+00:00

Neil Blanchard, President at ProfitPros

“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."

“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”

Carolyn Manhatton, Excelsior Paint & Design

Connie Kroskin Consulting

2018-06-20T21:11:12+00:00

Carolyn Manhatton, Excelsior Paint & Design

“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”

“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”

John Sligh, small business owner

Connie Kroskin Consulting

2018-06-20T21:13:19+00:00

John Sligh, small business owner

“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”

https://conniekroskin.com/testimonials/i-highly-recommend-her/

“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”

Tara Schmakel, The Once Timid Networker

Connie Kroskin Consulting

2018-06-20T21:14:19+00:00

Tara Schmakel, The Once Timid Networker

“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”

“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”

Lee Snyder, On-Demand Productions

Connie Kroskin Consulting

2018-06-20T21:19:05+00:00

Lee Snyder, On-Demand Productions

“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”

“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”

Kimberly Peters, Wolters Kluwer Financial Services

Connie Kroskin Consulting

2018-06-20T21:20:11+00:00

Kimberly Peters, Wolters Kluwer Financial Services

“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”

"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”

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Connie Kroskin Consulting

2018-06-20T21:22:28+00:00

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"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”

“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”

Mary Muelken, Art Director, RPM Connect

Connie Kroskin Consulting

2018-06-20T21:23:57+00:00

Mary Muelken, Art Director, RPM Connect

“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”

“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

“I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

Connie Kroskin Consulting

2018-06-20T21:02:08+00:00

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing. “I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

Mark Patun

Connie Kroskin Consulting

2018-07-14T15:15:23+00:00

Mark Patun

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals. I highly recommend Connie for all of your Marketing Strategy needs.

https://conniekroskin.com/testimonials/very-strong-marketing-plan/

"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."

Anne Pryor, LinkedIn Trainer

Connie Kroskin Consulting

2018-06-20T21:27:26+00:00

Anne Pryor, LinkedIn Trainer

"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."

“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”

Meg Miller, Owner and Founder of Critical Next Step

Connie Kroskin Consulting

2018-06-20T20:59:23+00:00

Meg Miller, Owner and Founder of Critical Next Step

“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me. She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base. We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”

“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”

KimAileen White, Career Strategist

Connie Kroskin Consulting

2018-06-20T21:04:45+00:00

KimAileen White, Career Strategist

“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”

https://conniekroskin.com/testimonials/surpass-expectations/

“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress.

“Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets.

“The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"

Elaine Garley, Founder of Animal Bridges

Connie Kroskin Consulting

2018-06-20T21:03:19+00:00

Elaine Garley, Founder of Animal Bridges

“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress. “Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets. “The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"

“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”

Steve Goldman, small business owner

Connie Kroskin Consulting

2018-06-20T21:08:14+00:00

Steve Goldman, small business owner

“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”

https://conniekroskin.com/testimonials/connie-is-truly-amazing/

“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”

Kathy Swanson, Sr. Account Director

Connie Kroskin Consulting

2018-06-20T21:15:30+00:00

Kathy Swanson, Sr. Account Director

“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”

“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”

Warren King, Natural Healer

Connie Kroskin Consulting

2018-06-20T21:16:58+00:00

Warren King, Natural Healer

“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”