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Cuccinelli concession speech

“The CRNC played an integral role in winning 18-24 year olds for Republican candidate Ken Cuccinelli through a calculated messaging strategy aimed at young female voters,” reads a memo the organization is slated to release on Friday, reviewed first by POLITICO.

The ad in question, called “TerryFish,” drew on the MTV show “Catfish” to raise questions about McAuliffe, depicting a young woman who encounters the Democrat’s promises but finds that they fall flat. It was “the sole anti-McAuliffe effort running online to this demographic,” the memo said.

The group, which spent $25,000 on the online ad buy, targeted sites used heavily by young people including Hulu, YouTube and Pandora. That follows recommendations included in a report the organization put out earlier this year detailing how the Republican Party can be competitive among the youth vote, which overwhelmingly supported President Barack Obama in 2012.