SAN JOSE, Calif.--(BUSINESS WIRE)--eBay, the world’s largest online marketplace and a leader in mobile
commerce, today announced this year’s global mobile shopping trendsbased
on items sold and sales. From fashionistas and sports fans to gamers and
gadget hounds, millions of shoppers turned to eBay mobile applications
to research and purchase goods and gifts. Through eBay’s
m-commerce infographic, eBay analyzed mobile sales across its top
six mobile markets to identify this year’s major mobile shopping moments.

“As mobile shopping peaked this year, eBay led the way by becoming the
go-to shopping destination,” said Steve Yankovich, vice president of
mobile for eBay. “With more than 30 million downloads of eBay’s mobile
apps worldwide, eBay is clearly a barometer for mobile shopping trends.
We see people buying everything from designer apparel to cars and trucks
on their phones regularly, and purchases being made through eBay mobile
every second.”

In the U.S., the top five categories ranked by the number of items sold
through eBay’s mobile apps for the year were: clothing shoes &
accessories; cell phones & PDAs; collectibles; jewelry & watches; and
toys & hobbies.

eBay’s interactive infographic application available at www.ebayinc.com/mobilecommerce
visualizes eBay mobile shopping trends from Jan. 1 through Dec. 21
within the top 20 eBay product categories based on sales across eBay’s
leading m-commerce markets. eBay’s infographic reveals the following
trends:

Sports Shopping Spree: Major sporting events drove fans to shop
on eBay mobile to commemorate some of the most highly coveted
competitions. Based on mobile sales, the sports memorabilia category
peaked in Canada, during February’s XXI Olympic Winter Games
held in Vancouver, B.C. The category also peaked in Germany during the
2010 FIFA World Cup™ South Africa, where Germany placed third,
in June and July, and in France during July’s Tour de France®.

Gaming Lovers: Valentine’s Day has become a boon for the video
game industry as World of Warcraft® and Final Fantasy®
hosted special online gaming events. Video game sales through
eBay’s mobile apps spiked 68 percent week-over-week for the week
ending on Feb. 14.

Must-have Gadgets: In the U.S., tech lovers flocked to eBay as
the iPad made its debut on April 4, driving the consumer
electronics category to its annual peak the day after Apple’s
tablet device first arrived in retail stores. On June 24, the day the iPhone®
4 launched in the U.S., the cell phones & accessories category
hit its annual peak as a flurry of new and pre-owned iPhones were
listed on eBay.

Fashion Fanatics: As eBay released its Fashion app for iPhone
this summer, clothing & accessories was a consistently
popular category on mobile. In Canada and France, clothing &
accessories was a top category overall based on mobile sales; it was a
top three category in Australia, Germany, the U.K. and the U.S. During
the busy shopping period between Black Friday (Nov. 29) and Mobile
Sunday (Dec. 12), the category ranked number one in the U.S., in both
GMV and sold items.

What’s Hot and Where in the U.S. and Abroad:

Demonstrating the breadth of merchandise people are purchasing on their
mobile phones, eBay’s m-commerce
infographic shows the categories representing the largest amount of
U.S. mobile-generated sales overall for 2010:

1. Cars & trucks

2. Clothing & accessories

3. Auto parts

4. Sporting goods

5. Cell phones & accessories

Cars & trucks ranked in the top five categories in every state except
Hawaii, and auto parts was a top five category in all 50 states. Other
categories that were shopped through eBay mobile in nearly every state
were clothing & accessories (49 states) and sporting goods (47 states).

The top three categories by sales for the year in each of eBay’s top six
mobile commerce markets are:

Canada: clothing & accessories, jewelry and cars & trucks

France: clothing & accessories, jewelry and computers

Germany: auto parts, cars & trucks and clothing & accessories

Australia: cars & trucks, home improvement and clothing & accessories

United Kingdom: cars & trucks, clothing & accessories and auto parts

United States: cars & trucks, clothing & accessories and auto parts

About eBay Inc. Mobile

eBay (Nasdaq:EBAY) launched its first application for the iPhone in July
2008 and has since become a leader in mobile commerce. Its core iPhone
application, which is available free via iTunes® in eight languages and
190 countries, has been downloaded more than 14 million times and allows
users to fully browse and buy without leaving the application. The eBay
app for the iPad™ debuted in the top ten most downloaded free iPad apps
in the iTunes Store and delivers a dramatically different, visually
compelling shopping experience to browse and purchase the vast selection
of products available on eBay. eBay’s suite of mobile apps, including
Selling, Classifieds, StubHub and Deals, make selling and buying
possible virtually anywhere, anytime. For more information on eBay
mobile, visit www.ebay.com/mobile.

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