Proximity hires Nick Baker as planning director

Nick Baker: will work on the Lloyds Bank and Royal Bank of Scotland accounts

Baker will join Proximity in January 2015 and will work on its Lloyds Bank and Bank of Scotland accounts. He will report to Darren Burnett, who co-heads Proximity London’s planning department with Adrian Hoole.

Baker is joining Proximity from VCCP Me, where he is head of communications planning and worked on accounts including More Th>n and Channel 4. Before Baker joined VCCP in 2012, he worked as an account director at SapientNitro.