All these activities require different technology platforms, tools and applications that work in different ways, but they are also interconnected. Every time your organization interacts with an individual or group, it’s an opportunity to engage and cultivate them for a deeper relationship that strengthens your organization.

For example, getting people to your event is just the first step. What is their experience when they get there? You can use technology, social media and other tools for making it a seamless process, keeping them engaged during the program and building on their attention after the event, whether you want them to attend future events or make a donation.