Gosen: Microsoft getting “aggressive” in Europe

Over on MCV, Microsoft marketing chap David Gosen has said aggressive investment in the European market will ensure 360 comes out on top this generation.

“We have some very aggressive plans in terms of investing in this market to be successful,” he said. “We are in Europe to win. We’re not here to come second or third.”

“We are going to invest to win in Europe. There is no question about that. We understand the challenge in the region. We understand what we need to do to continue to drive the growth of the business. What we need to do is not just pay lip service to this but really invest.”