Case Study

IMEX Frankfurt 2018

News

IMEX 2018

C2 International and IMEX Group are partnering in an effort to educate and inspire the meetings and events industry by offering creative experiences for participants.

InfoComm 2018

C2 International will join the Audiovisual and Integrated Experience Association(AVIXA) in Las Vegas June 6-8 for InfoComm 2018 to offer innovative ways for professionals to re-consider their approach to business challenges.

Movin’On 2018

Movin’On by Michelin, the World Summit on Sustainable Mobility organized by C2 International, returns to Montréal for the second year, May 30 to June 1, 2018.

About

C2 International is a private, for-profit company licensed to use the brand and that benefits from C2 Montréal's experience to develop new services and markets. Profits generated by C2 International subsidize the C2 Montréal organization. C2 International does not benefit from any type of government support.

History

C2 International was born out of C2 Montréal's Board of Directors' will to invest the necessary sums to develop international markets and clients, which is impossible under the rules governing non-profits – every year, these organizations are required by law to post a balanced budget. Thus, a private company was born with the objective of bridging the gap with potential clients and markets and securing international contracts.

Three years later, it is clear that this strategy has been highly effective for C2 Montréal as it has increased the number of partnerships between C2 Montréal and foreign companies. Additional revenue deriving from partnerships and ticket sales make a world of difference – the Montréal ecosystem would not, by itself, be able to assume the costs incumbent to C2 Montréal.

Operational dynamics between C2 Montréal and C2 International

C2 International benefits from C2 Montréal's brand awareness level and the expertise of its teams in promoting events other than C2 Montréal. However, the agreement struck by the two structures specifies that no event comparable to C2 Montréal may be produced or hosted in North America.

Furthermore, C2 International supports C2 Montréal on many levels, ensuring a viable financial situation by footing long-term leases, for example.

Accountability

To ensure sound management, a range of mechanisms oversees the economic exchanges between C2 Montréal and C2 International.

For example, an independent committee of three finance experts is tasked with negotiating the structure of the agreement between both entities. A yearly audit is led to determine the accounting between both organizations, and an envoy from the C2 Montréal Board of Directors sits on the C2 International Board of Directors.

Our websites

Governance

Board of directors

President and CEO of C2 International - Secretary, C2 International Board of Directors

Gerard Tardif

CFO and Partner, Sid Lee - Board Administrator

Michael Birkin

CEO, kyu - Board Administrator

Leadership

Richard St-Pierre

PRESIDENT AND CHIEF EXECUTIVE OFFICER

A deal-maker, passionate builder and social business advocate, Richard oversees C2’s international development and mobilizes the brightest and most influential minds from a wide network of countries and industries. These efforts result in a unique ecosystem of partners engaging with C2 during its annual flagship event in Montréal as well as during events of varying scale abroad.

Prior to his journey at C2, Richard had accumulated more than 25 years of experience in operations, sales and corporate planning for various organizations, from governmental institutions to private corporations.

SPECIALTIES: BUSINESS GROWTH, INTERNATIONAL MARKETS, SOCIAL INNOVATION AND CORPORATE STRATEGIC PLANNING

Génifère Legrand

CHIEF CREATIVE OFFICER

As C2’s great visionary, Génifère holds the reins of the company’s creative process. The driving force behind the magic of C2, she weaves together artistry, showmanship and attention to detail to deliver truly unique “wow” moments. Génifère oversees the content and event programming for C2’s flagship conference as well as the design and execution of its international events. She also spearheads the company’s ongoing efforts to become the largest environmentally certified event of its kind.

Prior to joining C2, Génifère was the director of artistic and equestrian operations at equestrian entertainment company Cavalia.

Anick’s strength is in linking great ideas to revenue. Her knack for understanding current and future partners’ business goals allows her to forge meaningful and lasting partnerships for C2.

After having acquired a marketing and economics degree at HEC Montréal, Anick spent five years as a co-entrepreneur in international real estate. She joined C2’s sales team in 2015 and quickly added business development and partnerships to her repertoire. Through her deals with tech and financial institutions such as IBM, Facebook, Element AI and RBC, she has elevated the partnership to new heights and has proven herself instrumental to C2’s broad local and international networks.

A brand and marketing executive with 15 years of experience, Julia has carved out a niche as a digital marketing thought leader and storyteller. As C2’s vice president of marketing and communications, she is responsible for growing the brand’s global audience across all channels, driving conversion and enhancing brand awareness and equity.

Julia began her career in media and publishing. As Canada’s very first multi-platform editor-in-chief, she paved the way for tremendous print, digital and social media growth in each of the brands she oversaw. She has created more than 120 magazine covers and launched several websites, apps and social media accounts.

SPECIALTIES: GROWTH STRATEGY, DATA-DRIVEN CONTENT, DIGITAL MARKETING

Yannick Bocquet

VICE PRESIDENT – PRODUCTION

With over 20 years of experience in the production and entertainment industry, Yannick brings a deep skill set and passion to everything he does. He has lead productions across the globe, including in Kazakhstan, Shanghai, San Francisco and Milan for industry leaders such as Cirque du Soleil and 45 Degrees.

Yannick has worked with event powerhouses like Just for Laughs, Sensation Mode and the Montreal Outgames. He has a degree in Theatrical Production and is the founder of CYproduction Inc.

Chris Cowley is a technology visionary and project manager with more than 12 years of experience leading enterprise projects and business transformations in the retail and manufacturing sectors. As C2’s vice president of digital innovation and technology, he’s been tasked with implementing C2 International’s strategic technology plan for growth and global expansion.

Chris kick-started his career when he was just 18 developing retail networks and national POS solutions, eventually leading to large-scale Business Intelligence initiatives, product development and complete technology tool designs. His consumer-centric point of view has allowed him to develop ideas and methods towards seamless technology integration for design and content enhancement, which makes him perfect for C2.

An international commerce school graduate with a thorough understanding of the corporate world’s inner workings, Linda gained a specialization in human resources by obtaining a Master’s degree.

Motivated by the dynamic, constantly evolving nature of the events industry, Linda is driven by the imperative for businesses to constantly reinvent and adapt themselves through creativity and agility.

At C2, she is in charge of managing the company’s talents and nurturing its culture. Her mission, as she explains it, is to make sure C2 offers its teams a stimulating workplace that helps employees reach their full potential and contribute to the company’s overall performance.

Thomas is a dynamic and tested financial executive with over 25 years of experience in corporate finance. Thomas has held key positions of leadership, including 10 years in international treasury, eight years in cost accounting, and seven years as CFO/partner in various SMEs.

Thomas has extensive experience in international trade, worldwide cash management, risk management, FX and the implementation of ERP systems. He is a strong team player, with a deep professional network.

Thomas graduated from the Université du Québec à Montréal with a Bachelor in Accounting, and holds a CPA, CA certification.