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E.l.f. Cosmetics Opens First Flagship

E.l.f. Cosmetics (New York) has opened its first retail flagship in Greenwich Village, New York, according to Women’s Wear Daily. The official grand opening is scheduled for May 22.

The 1200-square-foot space is the first of two additional stores planned to open before the end of the year. A dazzling white interior and fixtures work as a backdrop to the array of colorful merchandise, while 10 television screens play how-to’s from makeup specialists. In addition, complimentary makeovers as well as free lessons from professional makeup artists are available in-store, WWD reports.