TORONTO AND NEW YORK, NY, April 30, 2013 /CNW/ -The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], and Hudson's Bay, one of Canada's leading fashion retailers, are pleased to announce the
addition of Tommy Hilfiger women's sportswear to all 90 Hudson's Bay
stores across Canada and www.thebay.com starting this month; key doors will also feature the Tommy Hilfiger
women's footwear collection. The Company partnered with Hudson's Bay to
introduce Tommy Hilfiger menswear into Hudson's Bay stores in Fall
2011. Over the coming months, Tommy Hilfiger will invest in the
development of fixtured shop-in-shop environments in key doors, based
on the iconic creative identity for the brand's global retail
experience, to deliver the best brand and product experience for
Hudson's Bay shoppers.

"Canada's robust economy and increasingly discerning fashion consumers
make this the perfect time to introduce Tommy Hilfiger womenswear at
Hudson's Bay stores," said Gary Sheinbaum, Chief Executive Officer of Tommy HilfigerNorth
America. "Our strategic alliance with Hudson's Bay for Tommy Hilfiger menswear
has served our business very well, and we're excited to be expanding
the partnership."

"Hudson's Bay is thrilled to expand our Tommy Hilfiger offerings with
the introduction of womenswear at our stores across Canada and also on thebay.com," said Liz Rodbell, EVP, Chief Merchant, Hudson's Bay Company. "Introducing womenswear is a natural expansion as we grow our Tommy
Hilfiger business and falls in line with our commitment to offer our
customers the very best brands."

Fixtured shop-in-shop installed at 59 locations - including Hudson's
Bay's flagship stores in downtown Toronto (176 Yonge Street at Queen
West), downtown Montreal (585 rue Ste-Catherine Ouest) and Vancouver
(674 Granville Street) - opened this month, and will be followed by 17
additional locations for Fall 2013. The remaining doors will be
installed and opened through 2014. The average Tommy Hilfiger-branded
location will occupy approximately 350-500 square feet, but the
Toronto, Montreal and Vancouver flagship stores will feature full
700-1,000 square foot Tommy Hilfiger installations.

About The Tommy Hilfiger Group:
With a premium lifestyle brand portfolio that includes Tommy Hilfiger,
Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the
world's most recognized designer apparel groups. Its focus is designing
and marketing high-quality menswear, womenswear, children's apparel and
denim collections. Through select licensees, the Group offers
complementary lifestyle products such as sportswear for men, women,
juniors and children; footwear; athletic apparel (golf, swim and
sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear;
watches; handbags; men's tailored clothing; men's dress furnishings;
socks; small leather goods; fragrances; home and bedding products;
bathroom accessories; and luggage. The Hilfiger Denim product line
consists of jeanswear and footwear for men, women and children; bags;
accessories; eyewear and fragrance. Merchandise under the Tommy
Hilfiger brands is available to consumers worldwide through an
extensive network of Tommy Hilfiger retail stores, leading specialty
and department stores and other select retailers and retail channels.

About HBC:
The Hudson's Bay Company (HBC), founded in 1670, is North America's
longest continually operated company. In Canada, HBC operates Hudson's
Bay, Canada's largest department store with 90 locations, unsurpassed
in its fashion, beauty, home and accessory designers and brands, as
well as thebay.com. HBC also operates Home Outfitters, Canada's largest home specialty
superstore with 69 locations across the country. In the United States,
HBC operates Lord & Taylor, a department store with 48 full-line store
locations throughout the northeastern United States and in two major
cities in the Midwest, and lordandtaylor.com. With approximately 29,000 Associates in Canada and the U.S., Hudson's
Bay Company banners provide stylish, quality merchandise at great
value, with a dedicated focus on service excellence. The Hudson's Bay
Company trades on the Toronto Stock Exchange under the symbol "HBC".