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HOLMES INSTITUTEFACULTY OFHIGHER EDUCATION Assessment Details and Submission GuidelinesTrimester T2 2019Unit Code HC1082Unit Title MarketingAssessment Type Group Report and PresentationAssessment Title Group AssignmentPurpose of the assessment (with ULOMapping) 1. Evaluate theoretical and practical knowledge of Marketing2. Analyse marketing issues and strategies using core marketing concepts3. Apply theoretical and practical knowledge of Marketing in the diagnosis of organisational issues and the formulation of appropriate marketing strategies.Weight 35 % of the total assessmentsTotal Marks 35Word limit Report: Not more than 2500 wordsPresentation: not more than 15 minutesDue Date Report: Friday 5pm of Week 10 Presentation: In class, week 8 and 9.Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.HC1082 Marketing Group AssignmentAssignment SpecificationsPurpose:Teams of up to six students work together to produce a report and presentation analysing and providing recommendations for an allocated/selected organisation. This task will assess the student’s ability to analyse the marketing activities of a particular organisation, with a focus on analysing the target market and buying behaviour for a particular organisation. Students will be required to refer to some relevant theory from textbooks and other readings to show their understanding of the theory and apply in context. For the presentations, student teams are to present the main points of their report. Students are to receive a team mark, unless the teacher deems it necessary to award different individual marks.Assignment Structure should be as the following:1. IntroductionIntroduce the marketing environment and the organisation’s 4 Ps2. The Marketing environment2.1. MacroenvironmentDescribe 2 marcoenvironmental forces and how they impact on the company/industry.2.2. MicroenvironmentDescribe 2 mircoenvironmental forces and how they impact on the company/industry.3. The four Ps3.1. ProductExplain the product strategies of the company1.1. PriceExplain the price strategies of the company3.2. PlaceExplain the place strategies of the company3.3. PromotionExplain the promotion strategies of the company4. Conclusion and RecommendationsA summary of the marketing environment and four Ps of the company and two recommendations of how the organisations can improve on one of its strategiesReferencesMarking criteriaMarking criteria WeightingReportIdentifies strategies within the four Ps used by organisations 5Shows an understanding of how an organisation may create value 5Analyse appropriate elements of the marketing environment correctly 5Overall presentation and referencing 5Sub-total 20PresentationIdentifies strategies within the four Ps used by organisations 4Shows an understanding of how an organisation may create value 4Analyse appropriate elements of the marketing environment correctly 4Team cohesion and overall presentation professionalism 3Sub-total 15TOTAL Weight 35%Assessment Feedback to the Student:Marking RubricReport Excellent Very Good Good Satisfactory Unsatisfactory1. Identifies strategies within the four Ps used byorganisations All relevant strategies with the 4 Ps are identified Most relevant strategies with the 4 Ps are identified Many relevant strategies with the 4 Ps are identified Some relevant strategies with the 4 Ps are identified Little to no relevant strategies with the 4 Ps are identified2. Shows an understanding of how anorganisation may createvalue A deep knowledge ofthe value creationshown Good knowledge of the value creation shown Some knowledge of the value creation shown Knowledge of the value creation shown at times Little to no knowledgeof the value creationshown 3. Analyseappropriate elements of the marketingenvironment correctly An accurate and indepth analysis of the marketing environment An accurate analysis of the marketing environment A somewhataccurate analysis of the marketing environment Some analysis of the marketing environment Little to no analysis ofthe marketing environment or contains many errors4. Overall presentation and referencing Presentation and referencing are at a high standard Presentation and referencing are at a high-medium standard Presentation andreferencing are at a medium standard Presentation and referencing could be improved Presentation and referencing are at a low standardPresentation Excellent Very Good Good Satisfactory Unsatisfactory1. Identifies strategies within the four Ps used byorganisations All relevant strategies with the 4 Ps are identified Most relevant strategies with the 4 Ps are identified Many relevant strategies with the 4 Ps are identified Some relevant strategies with the 4 Ps are identified Little to no relevant strategies with the 4 Ps are identified2. Shows an understanding of how anorganisation may createvalue A deep knowledge ofthe value creationshown Good knowledge of the value creation shown Some knowledge of the value creation shown Knowledge of the value creation shown at times Little to no knowledgeof the value creationshown 3. Analyseappropriate elements of the marketingenvironment correctly An accurate and indepth analysis of the marketing environment An accurate analysis of the marketing environment A somewhataccurate analysis of the marketing environment Some analysis of the marketing environment Little to no analysis ofthe marketing environment or contains many errors1. Team cohesion and overall presentationprofessionalism The presentation is cohesive very professionally presented The presentation is mostly cohesive professionally presented The presentation is somewhat cohesive professionally presented The presentation is cohesive professionally presented at times The presentation is not cohesive professionally presented

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