Social media is serious business these days. From BFF fights to political battles, everything is fought on or over social media. And if you need proof of how crazy or ugly it can get, just follow the war between Swedish YouTuber PewDiePie and Indian music record label and production company, T-Series.

ICYMI, there’s an intense race raging between PewDiePie and T-Series for the title of the most subscribed channel on YouTube.

Swedish YouTuber and gamer Felix Kjellberg aka PewDiePie has been the most subscribed YouTube channel for like forever now. He even came up #9 on Forbes’ list of highest paid YouTubers of 2018.

However, recently, T-Series began inching closer and closer to surpassing PewDiePie’s then massive subscriber count of 68 million, thanks to the video of Guru Randhawa’s Lahore.

This scare sparked a crazy bid amongst fans of the independent content creator to ensure his No. 1 standing continues. And a series of the most craziest campaigning for PewDiePie subscribers ensued.

From pasting flyers and posters to graffiti on walls, fans of the YouTuber began an intensive campaign to get more subscribers!

Another YouTuber, Justin Roberts, purchased a $1 Million billboard in New York’s Times Square to urge people to subscribe!

For a brief while, it looked like the battle was coming to an end, with both channels being in the vicinity of 73 million subscribers, and cutting it quite close.

Or maybe not.. The gap was down under 16k but now is 69k and growing. If you keep getting boosts like this you may still be able to make it until 2019. Either way congratulations on making it this far & 73M subs today!https://t.co/Jc7fYQYdh3pic.twitter.com/Xhy9ZBe091

But then another effort from another supporter turned the game in PewD’s favour.

These were only some of the bigger, more decent campaigns. Turns out, there were many who decided to tread the less noble path by insulting India and Indian fans, and asking people to unsubscribe to T-series.

Owing to all the hate that was brewing, PewDiePie this morning took to social media, urging his fans to divert all their love to charity. He started a GoFundMe campaign for CRY India (Child Rights and You).

He called out to his 9-year-old band of followers to support Indian children in need by donating to CRY.

https://t.co/YdHaZWxjWlStarted a Gofundme page for CRY, a charity that focus on making a lasting change for children of India.