MULTI million dollar mobile phone network giant Vodafone and Vodafone Fiji Foundation have labelled their $300,000 gift for flood victims as an unprecedented for a single company.

Vodafone Fiji managing director Aslam Khan said Vodafone was an integral part of people's lives and should share their pain in times of need.

He said Vodafone received a list of 700 households covering Sigatoka, Nadi, Lautoka, and Ba requiring assistance and prepared 700 packs with food and basic household essentials, kitchen utensils and health and hygiene materials.

The delivery, made over the weekend, was the result of a Vodafone Fiji's staff being moved to do more after receiving calls for assistance at the height of the disaster through its customer care call centre.

"He circulated an email asking us all to dig a little deeper for our brothers and sisters in the West. The email received overwhelming support and staff began their contributions to a joint fund. The company complemented the efforts of the staff with a contribution of its own to take the total collection to $150,000," Mr Khan said.