Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today. In a continual p…

This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is establish…

It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a pro…

Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially n…

It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative. Unfortunately I’m still waiting for my granted invitation from Goo…

Their mantra is ‘don’t be evil’ right? Isn’t transparency Google’s middle name? So why is it that after installing a real-time site tracking tool (statcounter.com) to my PPC landing pages, I see several (…