computer market has developed a lot in recent years, with more and more people taking an interest in building their own systems and buying custom parts. As a result Spire has started to push itself more as an enthusiast/overclocker/gamer type brand instead of just being an OEM and channel partner to bigger companies.
The product we see today is a reflection of that. The Spire TME III we have here is the third revision of the TherMax Eclipse series of CPU coolers. The heatsink itself hasn't changed much since the first release but the bundled fans have. Obviously, as we've never had a chance to take a look at the older Spire TherMax Eclipse coolers before we can't compare this to the old ones, but it is out with the old and in with the new as far as Spire are concerned.

FULL STORY @ ETEKNIX(http://www.eteknix.com/reviews/cooling/spire-tme-iii-thermax-eclipse-iii-cpu-cooler-review/)