1) If they don’t understand the basics of search engine optimization (SEO) and marketing. More importantly, they need to understand how this gets incorporated in other traditional forms of marketing which are still relevant in our society.

2) They need to understand blogs and customer listening. In other words how to innovate in real time from customer feedback. They need to have a CEO and a board which fully understand and support these efforts. A good way to determine if one is qualified in this regard is to be a blogger themselves who “gets it”. Not in terms of frequency, but in terms of quality and conversation.

What others can you think of to add to Julie Roehm‘s list? I’d like your thoughts.

[…] Julie Roehm: To be honest, in a world of cheap putty-colored cubes and battleship gray halls, Julie Roehm was the only heat in the entire marketing, creative and communications office. She was blond, […]

Julie Roehm Has a Posse < Chris Abraham - March 26, 2009

[…] Julie Roehm: To be honest, in a world of cheap putty-colored cubes and battleship gray halls, Julie Roehm was the only heat in the entire marketing, creative and communications office. She was blond, […]

Who is David Dalka?

David Dalka (twitter) is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a motivational business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in business publications like