1989: AMERICAN EXPRESS. Every year since 1989, an exclusive, real-time consumer panel of viewers have been rating all the Super Bowl ads and crowning a winner. Here's a look back at the top-rated ad from each year: Dana Carvey and Jon Lovitz go to the Super Bowl Ñ one takes a Visa card, the other, American Express. American Express

1990: NIKE. Sports announcers call an imaginary game with star athletes from different sports (including Michael Jordan, Bo Jackson and John McEnroe). Nike

1994: PEPSI. A chimp, also a party animal, breaks out of the laboratory and heads for the beach. Pepsi

1995: PEPSI. A boy on the beach trying to get the last drop of his Pepsi sucks himself right into the bottle. "Mom, he did it again!" his sister yells. Pepsi

1996: PEPSI. A fictional Coca-Cola driver is caught on a security camera trying to grab a Pepsi. The cooler shelves tumble down and dump Pepsi cans into the aisle. Pepsi

1997: PEPSI. Grizzly bears dance to the Village People's YMCA. Pepsi

1998: PEPSI. A man sky-surfs and goes one-on-one with a goose. After sharing stunts, they share a can of Pepsi. Pepsi

1999: ANHEUSER-BUSCH. Two Dalmatians separated at birth are reunited. Anheuser-Busch

2000: ANHEUSER-BUSCH. Budweiser
Movie dog Rex motivates himself with an imagined chase of a Budweiser beer truck, which ends in a blind leap of a hedge, face-first into a parked van. Anheuser-Busch

Cedric the Entertainer pitched Budweiser in a Super Bowl ad. Now he'll ask for final answers as host of 'Who Wants to Be a Millionaire.' Anheuser-Busch

2002:ANHEUSER-BUSCH BUD LIGHT.A wife lures her husband to their bedroom with the promise of a cold Bud Light. Romance, and the husband, go out the window, however, when he dives for the beer and slides by on their satin sheets. Anheuser-Busch

2003:ANHEUSER-BUSCH BUD LIGHT.In the winning ad for Bud Light, a real zebra is substituted for a football referee (called "zebras" because of their striped shirts). The real zebra officiates a football game played by Anheuser-Busch's famous Clydesdale horses. Anheuser-Busch

2004:ANHEUSER-BUSCH BUD LIGHT.With an ad featuring a painfully preppie dog walker, Anheuser-Busch took top honors again. The dog walker's pedigreed border collie is outperformed by a working stiff's mutt that bites the yuppie's crotch to get him to give up his Bud Light. Anheuser-Busch

2005:ANHEUSER-BUSCH BUD LIGHT.With an ad featuring a scared skydiver, Anheuser-Busch walked off with top honors. The skydiver is so scared he won't even jump to go after a six-pack of Bud Light - so his friend and the pilot bail out to go for the beer. Anheuser-Busch

2006:ANHEUSER-BUSCH BUD LIGHT. Star of the No. 1 ad in 2006: a refrigerator stocked with Bud Light that has the ability to disappear to keep unwelcome guests from grabbing the brew. The fridge disappears via a revolving wall that, unbeknownst to the fridge's owner, spins it into the adjoining apartment. For the guys next door, it becomes the "magic fridge" Ñ an idol to be worshipped. Anheuser-Busch

2007:ANHEUSER-BUSCH BUDWEISER.The winning ad featured a group of computer-generated crabs on the beach bowing down at the altar of an ice chest filled with Budweiser. The red ice chest with two Buds for antennae looks like a giant crab Ñ which a crab army worships as the sun sets behind it. That's the kind of gentle, visual humor folks apparently wanted most this year. Anheuser-Busch

2008:ANHEUSER-BUSCH BUDWEISER.Dalmatian becomes personal trainer to a dejected draft horse eager to make the Clydesdale team pulling the famous Budweiser beer wagon. Anheuser-Busch

2009: DORITOS. For the first time, it wasn't an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind. "Free Doritos" features a guy who shatters a vending machine with his crystal ball after predicting free Doritos for everyone in the office. Doritos, Frito Lay

2010: SNICKERS. Snickers took the top prize with an ad starring octogenarian actors Betty White and Abe Vigoda in a rough and tumble football game that ultimately gets both of them tossed on their fannies. Snickers

2011 (tie): DORITOS. For the first time, two ads tied for the top ranked ad in USA TODAY's Ad Meter. Both ads starred dogs acting like people. Doritos struck marketing gold by using its now-familiar formula of letting its customers create ads and the winner featured a guy who pays big-time for teasing a hungry pug dog with Doritos. Doritos

2011 (tie): ANHEUSER-BUSCH BUD LIGHT. The other ad to win was by Anheuser-Busch. A Bud Light ad featuring a dog sitter who gets the canines to cater his party helped put the beer giant back in the winning column. Anheuser-Busch

2012 USA TODAY Ad Meter contender: A 120-pound Great Dane buries the family cat and then bribes the owner to keep mum by supplying him with Doritos. Doritos