HOUSTON, Nov. 19, 2013 /PRNewswire via COMTEX/ --
Today, Shell, the no. 1 selling brand of gasoline in the U.S., announced the launch of its exclusive new diesel formulation, Shell Diesel FiT(TM) (Fuel injection Technology), at more than 100 Shell stations in Seattle, Wash. This new high-quality diesel formulation provides three way protection to all consumers to guard against performance-robbing gunk build-up on fuel injectors, and provides enhanced anti-corrosion and anti-wear protection to help maintain diesel engine performance as designed. An additional fourth level of protection is provided to consumers in very cold climates to help prevent fuel gelling1. Seattle drivers are buying diesel engine vehicles more often in the search for better fuel efficiency, durability, power and high quality driving experiences - and automakers have responded by offering more diesel options to drivers2. With the reality of more diesel engines coming to the market today for consumers and more expected in the future, Shell is responding to this growing need by offering this high-quality diesel fuel to help diesel customers maintain the performance and protect the significant investment they have made in their diesel vehicle.

"We are very excited about this latest opportunity to launch a new and improved ultra-low sulphur diesel fuel in Seattle. Shell knows that motorists are increasingly choosing diesel engines for both professional and personal use, so we developed a higher quality diesel to meet their specific engine needs," said Jim Macias, a senior fuels technology manager for Shell. "Shell Diesel FiT is well-suited for the evolving cleaner-burning diesel fuel market demand because it's designed for use in both traditional as well as new ultra-clean diesel engines with advanced emission controls. So no matter what type of diesel vehicle they drive, Shell Diesel FiT can help motorists in Seattle protect their engines."

As the number of consumer-owned diesel vehicles increased 24 percent across the country in the past two years and as the number of diesel cars, pickups and SUVs models are expected to more than double in the next two years3, Shell knows that many new diesel drivers may be unaware of the importance of using a high-quality diesel fuel. With continual use, Shell Diesel FiT provides diesel consumers with protection in the following areas:

-- Use of a low quality diesel fuel can result in corrosion of vital engine parts such as the fuel pump. Shell Diesel FiT contains special corrosion inhibitors to help prevent fuel system corrosion to protect your investment.

-- In very cold weather conditions, low quality diesel fuel can "gel" which can result in the inability to start the vehicle or reduce diesel engine performance. New Shell Diesel FiT in select cold weather markets contains anti-gelling agents to ensure diesel engines perform as they were designed1.

To ensure they are filling up with the new formulation, motorists in Seattle should look for signs noting Shell Diesel FiT at Shell stations. For a list of sites in their area, motorists can download the Shell Motorist App (available at the iTunes store and Android Market), visit www.shell.us/dieselfit or call Shell Customer Care at (888) 467-4355.

Shell Diesel FiT is the latest example of the company's on-going commitment to offer a reliable supply of high quality fuels at competitive prices to business and retail consumers. The fuel portfolio is supported by a robust ways-to-save suite of options to address the diverse financial needs of today's consumers. For more information on Shell Diesel FiT, Shell and to learn about additional ways to save with Shell, visit http://www.shell.us/DieselFiT.

Sources:

-- Look for the "Special winterized anti-gel formula" label on the dispenser to determine if your area requires this extra cold weather protection during winter months.

-- USA Today

-- Bankrate 2013 data

About ShellShell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern regions are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [
RDS.A, -1.54%
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RDS.B, -1.72%
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Cautionary NoteThe companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies over which Royal Dutch Shell plc either directly or indirectly has control. Companies over which Shell has joint control are generally referred to "joint ventures" and companies over which Shell has significant influence but neither control nor joint control are referred to as "associates". In this press release, joint ventures and associates may also be referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', "schedule", ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2012 (available at www.shell.com/investor and www.sec.gov). These risk factors also expressly qualify all forward looking statements contained in this press release and should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, November 19, 2013. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

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