Content, Context, Connect and Communication
- these are the 4Cs on which The PoleStar Awards are designed
and are the basis on which the nominations for The Polestar
Awards are evaluated every year by an independent and
distinguished panel of jury members.

Content: Richness, In-depth & Insightful Message,
Research

Context: Relevance, Comprehensive Perspective

Connect: Engagement, Message Flow

Communication: Reflective, Recall

What are the parameters for judging
an entry?

Please note that The PoleStar jury makes its judgment
based on the nominated story only. The PoleStar jury
reserves the right to accept or reject nominations.

The nominated article is then rated on a scale of
1 - 10 by the jury using the following parameters:

Subject / Domain Knowledge

How well does the journalist know the subject of
the story?

Writing / Presentation Style

Each member of the jury is presented with a copy
of the story. The jury runs through each piece and
looks specifically for areas like the presentation
of facts, writing style, use of diagrams/charts/other pictorial depictions, simplicity
of language and logical flow of thoughts.

Each piece is also judged on the time of its release
to ascertain, specifically, its relevance and importance
at that point in time.

The criteria listed above have been derived based
on a general pattern that has emerged over the years.

Please note that based on the prevailing situation,
the jury may develop new, more relevant criteria,
which will also directly affect the decision pertaining
to the winning piece.

How well is the feature presented?

This would depend upon the personal perceptions
of the jury towards each piece.

Quality of research, accuracy of forecast and other
related factors will be taken into account.