THE THREE STRIPES ARE BACK

7 April 2014

Steve Pearce

Town and adidas team up in four year kit deal

Ipswich Town and adidas (UK) Ltd are delighted to announce a deal that will see the sportswear giant become the Club’s official technical kit supply partner for the next four seasons, starting from July 1, 2014.

The partnership means adidas (UK) Ltd will produce the kit from next season for Town’s teams right across the board from Academy to first-team level, covering training kit and replica kit.

The agreement sees Town and adidas working together for the first time in 25 years, with the famous three stripes emblazoned on a Blues’ shirt during the Club’s heyday when the FA Cup and UEFA Cup trophies were held at Portman Road.

Town triumphed at Wembley, beating Arsenal to lift the FA Cup in 1978 in the first of a 12 year association with adidas, that also saw Blues conquer Europe in 1981.

“We are delighted to be working again with adidas, one of the biggest names in sport,” said Town’s joint managing director, Ian Milne.

“They have a proven track record in producing quality sportswear and having spoken to Mick McCarthy and the players, I know how much they are looking forward to seeing next season’s new kit.”

Fellow Town MD, Jonathan Symonds, added: “Seeing our players wearing the three stripes again will no doubt rekindle memories of some great times in the past at Ipswich Town. Let’s hope there will be some great times ahead as well That is what we are all striving for.”

Town’s director of retail operations, Lee Hyde, said: “We have been working on the new kits for the 2014/15 season with adidas for some time. I know that the fans will love what we have arriving very soon. The product quality is of the very highest standard. It is fantastic news to have adidas on board for the next four seasons.

“We’ll be confirming the pre-order and launch dates soon for both replica kits and the new training wear package.”

Steve Holland for adidas (UK) Ltd also commented on the deal: “We are delighted to agree this partnership with Ipswich Town Football Club. They have a rich heritage with the adidas brand and having been part of iconic moments in the Club’s past history, we are looking forward to more successes in the coming four seasons.”

The partnership with adidas (UK) Ltd will also see the club’s Planet Blue store receive a makeover at the start of the four year supply contract.