Salesforce joins the AI movement with introduction of Salesforce Einstein

Salesforce joins the AI movement with introduction of Salesforce Einstein

Salesforce has officially entered the age of artificial intelligence (AI) with the debut of Salesforce Einstein, an innovation that embeds advanced AI capabilities into the existing sales force platform the company announced today. Combining AI with Salesforce, a cloud-based customer relationship management (CRM) software is expected to bring predictive and personalized customer experiences across sales, service, marketing, and commerce to a new level. Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein will enable models to be automatically customized for every single customer. These models learn, self-tune and get smarter with every interaction and additional piece of data. Einstein will automatically discover relevant insights, predict future behavior, proactively recommend best next actions and even automate tasks. “With Salesforce Einstein, we are delivering…