Marriott International’s award-winning loyalty program – has been named the top hotel loyalty program in U.S. News and World Report’s 2014-2015 Best Rewards Programs for a second consecutive year.

The recognition comes on the heels of the annual Freddie Awards, which named Marriott Rewards the Program of the Year for the seventh year in a row.

Marriott Rewards is ranked first in the Best Hotel Rewards Programs category recognized by U.S. News & World Report. Top contenders were selected based on factors such as added benefits, ease of earning and redeeming travel awards, and geographic coverage. Marriott Rewards was among 17 prominent loyalty programs being evaluated for the award and has been awarded a Best Travel Rewards Program badge.

“We are truly proud of the success of the Marriott Rewards program and excited about this recognition from U.S. News & World Report” said Rich Toohey, Vice President, Marriott Rewards. “We are always enhancing and improving the program for our members and will continue to do so in the future to ensure we evolve with our loyalists who are more mobile and social. Whether it be rewarding social sharing or increasing mobile offerings, we believe the rewards experience should be easy and accessible.”

Marriott Rewards is leading innovation for hotel loyalty programs through the launch of FlashPerks, LocalPerks and PlusPoints. The three platforms engage Marriott Rewards members with additional benefits and immediate ways to earn and spend points. FlashPerks gives members the option to redeem points or use cash for limited-time exclusive deals and experience. Through LocalPerks, Marriott Rewards is the first major hotel loyalty program to offer geo-targeted mobile offers for on-property deals. PlusPoints enables members to earn Rewards points instantly through everyday social behaviors, such as tweets, retweets, check in on Facebook and Instagram posts with the hashtag #MRPoints.