Shopify Templates News and Updates

Shopify News and Updates

High performance search engine optimization is built on keyword research, and your keyword research is only as good as your process.

The most valuable first step you can take is to identify what types of terms you should pursue, aggressively expand that list, and then decisively cull it down to what’s most relevant. Today's post will show you how to do just that.

This past Sunday, February 18th, Jordan Brand dropped its latest limited edition Air Jordan III ‘Tinker’ as part of its 30th anniversary celebration of the historic Air Jordan III.

But this wasn’t your everyday sneaker release. Snapchat partnered with Jordan and Shopify to enable a fundamentally new kind of retail experience, one that combines real-world interactions with online shopping.

Scaling customer support is not only operationally difficult, it's emotionally difficult!

You'd like to roll out the red carpet for each and every customer, but entrepreneurs intuitively know this approach won't scale unless they build systems to help reduce the number of low-value support requests.

The framework we'll share today shows you where to begin in building this system so you can get back to having more fruitful conversations with customers.

Our list of 23 life-changing books, all written by women. They have been read and reviewed by some amazing women here at Shopify—UX Researchers, Marketers, and Designers alike weigh in on their top picks.

But don’t get me wrong. This list isn’t just for women. It’s for entrepreneurs of all ilks, and anyone in pursuit of self-improvement.

Some industries move so quickly that products that were innovative yesterday become commodities tomorrow.

In these hyper-competitive spaces, being first to market isn't enough.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a systematized business that they can adapt quickly to a fast-growing vaping industry that's saturated with competitors.

Robert Kayvon and Carlos Garay are the owners of SOURCEvapes: high-quality vaporizer equipment and accessories.

It's Monday, and you know what that means. It's time for Ask Shopify, a series where ecommerce experts tackle real questions from store owners who are trying to launch, build, and scale their stores. We’re here to help with every aspect of your store, from marketing to HR to accounting.

And today, we're especially here to help you with your shipping and fulfillment.

Question:

How can a small niche business compete with the likes of Amazon when it comes to shipping? Every year our shipping rates increase, but it seems like the big guys get deeper shipping discounts. Is there a co-op for independent retailers where together our numbers would qualify for competitive rates? Do you have any other suggestions for how we could cut down our shipping costs?

You have an amazing online store setup for your clothing line but one thing is missing—awesome product shots.

We’ve compiled a list of the best t-shirt templates and mockups that you can use for your clothing line, so that you don't have to worry about the nuances of finding models and perfecting your studio lighting

Exceptional customer service has always rested on creating personal, human connections with customers. But that doesn’t give any store a free pass to be inefficient.

In fact, one of the most empathetic things you can do for customers is to optimize how you provide support. Doing so pays you back in multiple ways: you’ll help customers save time, reduce the number of unnecessary requests, and use their feedback to improve the overall shopping experience.

If you stick to delivering individual “wow” moments, you won’t get nearly the same impact. Most importantly, optimization doesn’t have to come at the expense of quality. Here are three key ways to apply the lens of efficiency to how you support your customers.

One of the perks of entrepreneurship is that you get to decide when and where you work. A desk, a beach, your kitchen table: it’s your call.

That’s why we’re always trying to make it easier for you to manage your business anytime, anywhere, with the Shopify app for iOS and Android.

Now, in addition to everything else you can do torun your business from your phone, our Canadian and American merchants can add shipping to the list.The Shopify app now supports buying and printing shipping labels from your phone.

How do you launch a consumer brand to the world and maintain momentum?

That’s the question I had for Terry Lee, CEO of Panacea, following his team’s successful launch of a Korean skincare line last year.

He broke down their brand launch story step-by-step, strategy-by-strategy. Not just the press and revenue wins. He focused on overcoming struggles, tackling self-doubt and the lessons learned along the way.

When it comes to creating a luxury product for a luxury brand, the actual manufacturing process might surprise you.

In this episode of Shopify Masters, we go behind the scenes of one entrepreneur's journey to find a manufacturer for his product and what he learned about the way many luxury brands actually create their products.

Scott Gabrielson is the founder of Oliver Cabell: an accessories and leather goods brand built on the foundation of quality craftsmanship and clean design.

Welcome to Ask Shopify, a series where ecommerce experts tackle real questions from store owners who are trying to launch, build, and scale their stores. We’re here to help with every aspect of your store, from marketing to HR to accounting.

Today's Question:

How do you create a full description of your product without being too wordy? I want to answer all of my customers’ questions about my work, but I don’t think people want to read a lengthy description.

Find out what Maria Bonello, Director of Strategy at SMAKK Studios, and a product page expert, recommended in today's Ask Shopify.

Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your products.