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Web Content Analyst

Content Specialist As a member of the Content Management team, you will be part of the e-commerce organization, and will contribute directly to driving profitable sales. As a Content Specialist you will ensure our customers have a positive online experience by working to continually add to and improve our online product content using business sense to make recommendations to product hierarchy structures, keywords and search functionality on our website.To ensure best-in-class online product presentation, you will also work closely & directly with the Category Managers, Product Specialists and Key Suppliers who support these categories. Responsibilities: • Support product content for all products on company website - this includes daily population of product and continual improvement of existing products within your assigned category • Support and publish on-time and best in class website product content to coincide with product launches, catalogs, flyers and online product promotions • Create and maintain product hierarchies, product attributes, cross-sell opportunities, keywords and more • Work with Marketing, Merchandising, and Vendors to support online programs including vendor priority placement • Partner with Global Content, Merchandising, Marketing, Ecommerce, Replenishment, Advertising, Product Vendors, and Wholesalers to gain product knowledge and improve site content • Analyze competitor shopping sites, web analytics data, and other customer behavior information to make informed decisions which positively impact the websites • Communicate and present findings, research, and impact made to the larger organization • Identify opportunities to improve ecommerce site usability by participating in projects surrounding enhancements to Search and the structure of the online catalog, including catalog browse and product hierarchy Qualifications Basic: • Bachelors Degree Required • Solid working knowledge of Microsoft Office, especially Access and Excel Preferred: • Strong analytical skills and problem solving abilities, creative thinker, detail oriented and intrinsically motivated• Ability to handle multiple projects and tasks, understanding key priorities and managing to deliverable dates • Merchandising, Marketing or business management background preferred. Working knowledge of web site structure and functionality is recommended • Outstanding written and verbal communication and interpersonal skills • Experience with HTML a plus