OUR INFLUENCERS ARE OUR FAMILY.

THE MOST VIRAL CAMPAIGNS IN THE WORLD…
IT’S IN OUR NAME SOOOO..

Viral Nation is notorious for extracting the full value out of influencer marketing campaigns and making them performance focused. With leading industry experience and the top performing global campaigns, we have secured a 95%+ retention rate and are ready for any challenge.

ONE AGENCY ALL OF THE INTERNET

Viral Nation doesn’t stop at just influencer marketing – we run 360 degree marketing initiatives for brands globally. Content is the fuel to your marketing engine. Our creative team develops the most compelling content that’ll make even the most banner-blinded audience stop scrolling, start engaging, and convert like you’ve never seen before.

THE GOLD STANDARD OF SOCIAL INFLUENCER AGENCY

It’s a bold statement and we stand by it. Successful influencer campaigns take a team of highly experienced, passionate, and results-driven strategists and creatives that accept nothing but the best. We’ve developed and managed countless effective campaigns in every corner of the world, for both SMB’s and enterprises, for B2C & B2B, and for all verticals whether it’s mobile apps, beauty, food & beverage, technology, travel & hospitality, and beyond.

The proof is in the pudding and our pudding happens to be data. You’ve already come this far so don’t waste another moment in contemplation. Let’s get a conversation started!

CREATIVE & MEDIA

Viral Nation is trusted by some of the world’s largest brands to deliver consumable storytelling content for just about everything. Our in-house rockstar team of influencers and seasoned pro’s have tapped into the ability to deliver incredible content at scale for brands across the globe.

Coupled with this top tier content, Viral Nation has developed incredible distribution vehicles and specializes in:

As Featured In

MarketingMag.ca

Mat Micheli and Joseph Gagliese were the only two employees at their influencer marketing agency Viral Nation when they took a lease out on a 4,000 square foot office in Kleinburg, Ontario two years ago.

Today the entrepreneurs are well on their way to growing Viral Nation into the agency they’d imagined and closer to filling that large office space — with the hiring of seasonsed sales execs, its head count is up to 10.

business2community

Talent agencies like Viral Nation or MediaKix work with a stable of popular social Influencers who you can connect with for a fee. Unless you’ve got money to burn, and are looking to launch a huge Instagram Influencer campaign, this option is probably one to avoid for now. But hey, it’s there if you want to go big!

MENSXP

But, do you also know who does Apple and Microsoft turn to when they want to advertise on social media platforms? They turn to Mathew Micheli and Joseph Gaglies the Co-founders of Viral Nation for the same.

Viral Nation is an influencer marketing and influencer talent agency and it is not alone, there are dozens of companies riding the wave of activity in the growing social-media marketing industry.

inc.com

Mat Micheli and Joseph Gagliese were among the first to recognize that social-media creators could become celebrities in their own right. In 2014, the two wanted to leverage their Instagram and Vine savvy to represent content creators--those now known as influencers.

"We had a good grounding of what it meant to represent someone," says Micheli, who had previously worked as an agent for friends who'd played in the National Hockey League.

wersm.com

12 Questions With Travis Hawley

Having served in the US Air Force, and been contracted by the NSA, Travis started using social media as a means of communication. However, in 2012 prior to his deployment to Afghanistan, he turned to social media for entertainment.

Digiday

Joe Gagliese, co-founder and managing partner for talent agency Viral Nation, said his team has done a couple of influencer campaigns on Musical.ly on its own. The most recent one was for a top record label, where around 40 artists (between 18 and 21 years old) lip-synced 15 new songs combined from the music studio.

Huffpost

9 Ways Influencer Marketing Can Exceed Traditional Advertising

To successfully resonate with a target audience, content must emulate something or someone that the customer relates to. The overwhelming nature of ads explains why marketing efforts through print, email campaigns, mainstream digital and TV are becoming less effective. But a new extension into the marketing world, known as influencer marketing, is making waves.

Vanity Fair

Founded, originally, to rep hockey players, Viral Nation now acts as a go-between for digital celebrities and the brands who look at their follows with dollar signs in their big brand eyes. The pair describes their shop as “C.A.A. for Viners,” but were quick to emphasize how relatable and normal their talent pool is. “They’re different from other celebrities, they can do stuff like this,” Gagliese said.

Digiday

Report: Brands are falling for fake Instagram influencers

Fraud is becoming a real problem in influencer marketing, an industry that is valued at over $1 billion.
One way fraud often appears is through bots. As brands and agencies focus on “micro-influencers,” those with followers under 100,000, those same influencers are also likelier to turn to bot followers to inflate authenticity.

Breakfast Television

Surprising viral 8-year-old Goalie!

Huffpost

How to Elevate Your Social Campaign for the Fall Season

Integrating brands into social media has become increasingly effective with the rise of influencer marketing.
Once your social media strategy has been developed, turning to experts to scout appropriate, on-brand influencers can elevate your campaign.

5 Best Strategies to Keep Your Employees Motivated

Digiday

As social stars gain influence, the brand mascot becomes an endangered species

Kevin Jonas, the eldest brother in former Disney star boy band the Jonas Brother, posted a Snapchat video where he challenged Burger King’s fiery chicken fries. He then reposted a screenshot featuring his twisted face to Instagram. "I thought I could handle the heat, I was wrong!" he wrote in the caption.

According to Micheli and Gagliese, 80% of Viral Nation’s business is south of the border.
Talent agencies like Viral Nation work with a stable of popular social Influencers who you can connect with for a fee.
Fitness pro and community influencer Callie Bundy, represented by Viral Nation since June, has nearly 14,000 followers on Twitter.
According to IBIS, revenue for the industry is expected to increase to $10.8 billion in 2022, a 2.2 percent jump from 2017.
When Apple and Microsoft Want to Advertise on Social Media, They Turn to These 2 Guys From Canada.
I feel like Twitter, Facebook, Instagram, or other platforms are now broadcast TV channels... And because of that, brands will start to pull away TV dollars even more.
~Travis Hawley
Musical.ly is a good platform to promote artists. And it only works for brands that have really young targeted audiences...
~Joe Gagliese
...It breaks through the noise and connects to the masses, making it more likely to be seen, heard and absorbed than traditional advertising alone.
~Joe Gagliese
Some of Viral Nation’s clients, Gagliese said, can make up to $25,000 for a single sponsored post. Most take in an average of $3,000 to $9,000 a month from their work.
Viral Nation, a social influencer talent agency, told Digiday it received 50-100 influencer applications on a daily basis, and 20-30 percent of them have used bots on Instagram.
It's probably one of the top viral videos from Canada ever, at this point.
~Joe Gagliese
...70 percent of teenage YouTube subscribers say they relate to YouTube creators more than traditional celebrities.
~Joe Gagliese
Being a business owner and leader is so much more rewarding when your team is motivated to exceed expectations and genuinely care about the work they are doing.
~Joe Gagliese
Social influencers can produce viral content for brands that would otherwise cost them hundreds of thousands of dollars.
~Joe Gagliese