MKT 421 Week 1 Individual Assignment - Defining Marketing
Individual Assignment: Defining Marketing Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and definitions from two different
sources. Based on these definitions, explain the importance of marketing in organizational
success. Provide at least three examples from the business world to support your explanation.
Properly cite sources used in the paper. Format your paper consistent with APA guidelines
MKT 421 Week 1 DQs 1 , 2, 3 Included

MKT 421 Week 2 Individual Assignment - Marketing Mix
Individual Assignment: Marketing Mix Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix
(product, place, price, and promotion). In addition, select an organization with which you are
familiar and describe how each one of the four elements of the marketing mix affects the
development of the organization’s marketing strategy and tactics. Describe how each element is
implemented. Specifically identify your selected organization and the industry in which it exists.
Format your paper consistent with APA guidelines.
MKT 421 Week 2 DQs 1 , 2, 3 Included

MKT 421 Week 2 Team Assignment - Marketing Plan Phase I
Learning Team Assignment: Marketing Plan: Phase I Resources : University Library, Internet
Create a new product or service for an existing organization. This product or service will be the
basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service
before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
o An overview of the existing organization
o A description of the new product or service
o An explanation of the importance of marketing to your selected organization’s success
o A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new
product or service

o The marketing research approach you would use to develop the marketing strategy and tactics
for this new product or service Refer to the Marketing Plan Outline listed on the student website
for the general framework of the Marketing Plan.
Format your paper consistent with APA guidelines

MKT 421 Week 3 Individual Assignment - Marketing Research
Individual Assignment: Marketing Research
Resources: University Library, Kudler Fine Foods Virtual Organization
Use the Virtual Organization link on the student website to access additional company
information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in
the development of Kudler Fine Foodâ&#x20AC;&#x2122;s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the importance of competitive intelligence
and analysis in regards to the development of Kudler Fine Foodâ&#x20AC;&#x2122;s marketing strategy and tactics.
Format your paper consistent with APA guidelines

MKT 421 Week 3 Team Assignment - Marketing Plan Phase II
Learning Team Assignment: Marketing Plan: Phase II Resources : University Library, Internet
Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the following:
o Identify the segmentation criteria that will affect your target market selection. Identify your
target market.
o Describe the organizational buyers and consumers of your product or service and the factors
that influence their purchasing decisions. Discuss how these factors will affect your marketing
strategy.
o Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines
MKT 421 Week 3 DQs 1 , 2 Included

MKT 421 Week 4 Team Assignment - Marketing Plan Phase III
Learning Team Assignment: Marketing Plan: Phase III Resources: University Library, Internet
Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper to include the following information:
o Describe the attributes of your product or service in detail.
o Describe the pace at which your product will move through the product life cycle and the
factors that will affect its movement. How will the product life cycle affect the marketing of your
selected product or service?
o Identify the positioning and differentiation strategies for the product or service.

o Identify the appropriate price strategy that should be used for the product or service.
Format your paper consistent with APA guidelines.
MKT 421 Week 4 DQs 1 , 2 , 3 Included

MKT 421 Week 5 Team Assignment - Marketing Plan Final Paper and
Presentation
Learning Team Assignment: Marketing Plan: Final Paper ONLYR esources: University Library,
Internet Use the Marketing Plan Outline listed on the student website as a guide.
Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a
final Marketing Plan Paper. In addition, address the following information in your paper:
o Identify the appropriate place and promotional strategy that should be used in the development
of the strategic marketing plan
.o Develop an initial sales promotion schedule.
o Create an advertising plan.
o Identify public relations opportunities for the product or service.
o Analyze the effect of channel management decisions on the marketing or your selected product
or service. Select appropriate distribution channels for your product or service and address costs
in terms of placement, shipping, and middlemen.
o Develop a budget for your plan.
o Identify quantifiable elements that can be used to evaluate, monitor, and control the
effectiveness of your marketing Prepare a 15- to 20-minute oral presentation accompanied by
15-•plan. to 20-slide Microsoft® PowerPoint® presentation illustrating your Format your paper
consistent with APA guidelines.•Marketing Plan Paper.
MKT 421 Week 5 DQs 1 , 2 , 3 Included