A media agency wished to develop a strategic planning tool
for its clients to allow them to stand out in the advertising
market, through integrating not only TV but also all other media,
using econometric models to obtain more accurate simulations

Solution:

Allow use of audience data, awareness and investment, to
plan the most appropriate media mix adapted to the customer needs,
and permit the development of tactical media recommendations in
order to increase the average awareness of the advertiser's brand.

Create an application providing information on campaign ROI,
as well as those of the direct competitors, and enable future
scenario planning

Actions carried out:

Using data on audience, awareness and investment, we
developed mathematical models that helped calculate the optimal
media mix.

We implemented an application in three modules allowing the
planner to work from market knowledge to a tactical solution

A research institute needed to develop an application that
would provide continuously updated information on tracking studies
conducted in 19 countries for a major telecom client.

Solution:

The application had to allow: Access to the evolution of the
series of image and brand health of the company and the
competition, continuously updated for all countries where they
operated.

Access to all the creative executions tested by the tracking
agency, as well as their broadcasting/testing programming, GRPs,
tracking study results, etc..

Actions carried out:

We developed a computer application that could be
automatically updated with the values of the indicators of brand
health and brand image, as well as with the results of the
tracking studies conducted for the creative executions of the
telecoms company in 19 countries

Results:

We created an intuitive and easy to use environment to
access all of this information.