You know, we use ad-blockers as well. We gotta keep those servers running though.
Did you know that we publish useful books and run
friendly conferences — crafted for pros like
yourself? E.g. our upcoming SmashingConf Barcelona,
dedicated to smart front-end techniques and design patterns.

Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the editor in chief of A List Apart magazine and the author of Content Everywhere, a book about creating flexible, mobile-ready content. She also offers in-house workshops to clients like Trek Bicycles, The Bill & Melinda Gates Foundation, and Harvard, and speaks at web conferences worldwide. Find her on Twitter @sara_ann_marie or at sarawb.com.

“Content matters!” “Comp with real copy!” “Have a plan!” By now, you’ve probably heard the refrain: making mobile work is hard if you don’t consider your content. But content knowledge isn’t just about ditching lorem ipsum in a couple of comps.

Countless organizations now have a decade or two’s worth of Web content — content that’s shoved somewhere underneath their redesigned-nine-times home page. Content that’s stuck in the crannies of some sub-sub-subnavigation. Content that’s clogging up a CMS with WYSIWYG-generated markup.

Subscribe to our email newsletter for useful tips and valuable resources, sent out every second Tuesday.

Please provide us with your email address:

As designing static pages has become untenable, many have started to approach design in a modular way.
In this book, we’ll identify what makes an effective design system that empowers teams to
create great digital products.
Pre-order the book now →

Today, too many websites are still inaccessible. In our new book
Inclusive Design Patterns, we explore how to craft
flexible front-end design patterns and make future-proof and accessible interfaces without extra effort. Hardcover, 312 pages.
Get the book →

Meet the new Sketch Handbook, our brand
new Smashing book that will help you master all the tricky, advanced facets of Sketch. Filled with
practical examples and tutorials in 12 chapters, the book will help you become more proficient in your work.
Get the book.

Trends don’t matter, but techniques do.
With SmashingConf Barcelona, we’ll explore problems,
smart solutions and lessons learned from actual projects.
Taking place on October 17–18 at the Palau de la Música Catalana.
To the tickets →

Home sweet home! On September 11–12th, we're gathering for our 6thSmashingConf Freiburg right next to the legendary Black Forest.
With Umar Hansa, Rachel Andrew, Alla Kholmatova, Chris Wright, and others.
To the tickets →