2K Sports Announces Don King Presents: Prizefighter Now Available

Anticipated documentary-style
boxing game brings new depth and dimension to the genre

2K Sports, the sports publishing
label of Take-Two Interactive Software, Inc. announced today that the highly
anticipated title, Don King Presents: Prizefighter, is now available on North
American retail store shelves for Xbox 360® video game and entertainment system
from Microsoft. Developed by 2K’s Venom Games studio, Don King Presents:
Prizefighter is the first and only current generation title to combine all the
action of professional boxing with compelling live-action cut scenes featuring
legendary fighters.

“I am thrilled to be an integral
part of this monumental entertainment experience,” said legendary boxing
promoter Don King. “I have applied all my decades of boxing insight to inspire
and elevate Don King Presents: Prizefighter beyond anything fans of the sport
have ever experienced before.”

Don King Presents: Prizefighter
casts players in the role of a talented, unknown boxer fighting his way out of
obscurity and into the international spotlight while attempting to claim the
world championship. The immersive storyline challenges players to balance their
rigorous training regimen with the temptations of wealth and stardom, and
unfolds in a unique, live-action sports documentary-style that features
real-life legends and current stars from the world of boxing including Samuel
Peter, Joe Calzaghe, Kelly Pavlik, Ricardo Mayorga, Nate Campbell, Juan Diaz,
Ken Norton, Larry Holmes, Andrew Golota, Don King and many others. Heather
Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen
Bria Myles also star in the documentary and act as temptations for boxers
throughout their careers.

“We’re proud to partner with Don
King to deliver the most fun and entertaining boxing experience available to our
dedicated fans,” said Christoph Hartmann, president of 2K. “Don King Presents:
Prizefighter is the only boxing title that offers all the action of professional
boxing while challenging players to maintain their focus and discipline despite
the distractions and temptations of fame.”

Don King Presents: Prizefighter is
rated T for Teen and is now available for Xbox 360, and will be available this
fall for Wii™ home video game system from Nintendo and Nintendo DS™. For more
information, please visit
www.2ksports.com/prizefighter.