Assignment

Create a new logo for the 2016 Cattlemen's Ball of Nebraska.

Approach

Every year, the Cattlemen's Ball of Nebraska, Inc. hosts a ball as a fundraiser for cancer research. With this logo design, we wanted to unite two things—western culture and the formal ball event. Leading with western culture, we used the cattle brand as part of our logo design and then tied that to the formal aspect of the ball—a cowboy hat and bow tie.

Results

This new brand system ignited much energy into the event and is being used in various promotional materials for the 2016 Cattlemen's Ball.