SAM™

SAM™, the Scorpion Advertising Machine, helps small businesses maximize the effectiveness of their online advertising.

Geographic
Targeting System

It’s time to stop wasting money in areas that aren’t delivering
results. With our geographic targeting system, we understand the right
areas to advertise, and the value of what finding the right customer can
mean for your business.

As your campaign runs, SAM uses real data to influence decisions on how
we can improve your performance and make spending adjustments to maximize
your profitability.

Schedule
Optimization System

Using millions of data points, we help you determine the best times to
run advertising so that you attract the customers you want. And by advertising
during times that are most effective, you’ll keep your costs down,
your advertising dollars will go further, and your return on investment
will be even stronger.

Keyword
Valuation System

Depending on the services you want to advertise for, there are millions
of potential keyword and phrase combinations that are used to search for
those services. Each of these have specific values—some are completely
worthless, some are gold.

One of the
biggest mistakes when running advertising is thinking all keywords are the same
and have the same value. They don’t. Not even close. Our keyword
valuation system helps you target the searches that are most likely to
bring you the best customers for your small business.

Position &
Device Strategy

Based on your budget, goals, and market data, SAM knows what your ideal
starting ad positions are by service, and adjusts them based on performance
and real data.

The goal is to maximize your advertising dollar. When positive trends are
spotted, SAM pushes to deliver more. Based on positive conversions and
acquisitions, he’ll change the average position profile, become
more aggressive, and attempt to maximize the output of your campaign.

Dynamic
Advertisement System

Which advertisements generate the most clicks and generate the most leads?
Which ones drive the most phone calls? SAM cycles through and serves up
many variations of advertisements to determine which are the most effective for you.

The wasteful ones are destroyed, new ones are added, and the new ad collection
competes again. The end goal is to improve the effectiveness of the advertisements
themselves.

Creative &
Messaging Optimization

SAM has technology that allows you to serve multiple creative possibilities
and multiple content possibilities to maximize the conversions you’ll
get from each interaction. Which pages interest people more? Which messaging
generates the most business? Which ones convert better? Which perform
better on mobile devices?

Thinking through all of the variables that influence conversion, the advertising
web pages are served and recorded. The highest performing ones stay, the
lowest ones go, and your money goes even further.

Advertising
Channel Optimization

After analyzing and calculating the effectiveness of all of your advertising
online, SAM will rank the effectiveness of each channel to help ensure
that you spend your money with the partner who is most effective.

Your advertising budget is important to protect, and we ensure that we
spend it with partners who generate the best returns.

Committed to Your Success

Use the form below to contact us. We look forward to learning more about you, your business, and how we can help you achieve even greater success.