Engage The Audience at The Source

Social bookmarking is a service that has gained immense popularity in recent times. Since past many years, internet communities and groups are on the rise and have resulted in users' interest in sharing and collective management of data. This has resulted in a number of High PR social networking sites that provide a common platform for sharing and exchanging data in the form of links which can be accessed to access the information.

These bookmarking sites are essentially an extension of the tagging feature we see commonly with various social media platforms. They do not actually share data but share links to locations where the data is stored or shared. These high PR social bookmarking sites enable users to share metadata containing keywords for pre-shared content.

The most important thing to understand regarding networking sites is that they do not share or save the content but only the bookmarks, for easily managing web pages of interest. These social bookmarking services let users share, add and edit content over the web with designated groups, communities and individuals of common interest.

The networking allow and in fact encourage users to share and organize their tags and bookmarks in an informal setting rather than using folders. Such bookmarks can be public or private or may be set to be shared amongst certain members of a particular group only allowing as much anonymity as desired.

The whole point of such a collective sharing exercise is that users across the web space have common interests and these users when form communities, can be reached out to through such networking. This also helps in promoting a brand or a website among a particular group of users. This activity can also be utilized for providing extensive promotion to a person, brand or product.

Over the past few years, with the technology and the concept both moving towards a state of more pronounced maturity, there have been new features added to the services such as rating and comments, import and export of bookmarks from other sources and browsers, emailing and other editing options for bookmarks etc. These have helped to evolve the system into one of greater general acceptance and use.

There have been many big and successful companies operating in the arena. Initially, the list of sites included names like WebTagger, Backflip, Blink, Clip2, Clickmarks, Hotlinks etc. ruled the domain. Today, services like Delicious, Frassle, Flickr, Pinboard, Digg and Rddit are some of the top names in the realm of bookmarking.

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