Travelocity founder Terry Jones shares 3 ways CEOs can benefit by thinking like a baseball manager. "In baseball, you can fail 70 percent of the time and still be considered a strong player," says Terry Jones, founder of Travelocity.com and founding CEO of its competitor, Kayak.com. Pitchers lose games, batters strike out, fielders make errors. Instead of firing them or sending them back to the minor leagues, managers study what went wrong. CEOs need to do the same thing. Why is it that businesses give an employee with a new idea just one chance? His new book is filled with 72 deceptively simple ideas for stimulating innovation.