The Inside Story of the Greatest International Competition in Business

by John Newhouse

A Soundview Featured Book ReviewTwenty-five years ago John Newhouse's book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world's two largest manufacturers of passenger airplanes.

Discover Your Authentic Leadership

by Bill George

Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership. When you follow your internal compass, your leadership will be authentic, and people will naturally want to associate with you.

The UPS Approach to Business

by Mike Brewster, Frederick Dalzell

We see them everywhere –– those brown trucks delivering their share of 14 million parcels handled daily. To most people, UPS is a reliable fact of life. But to well-informed businesspeople, Big Brown is a company to emulate.

While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

How Your Customers Will Co-Design Your Company's Future

by Patricia B. Seybold

Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

It's Not What You Say, It's What People Hear

by Dr. Frank I. Luntz

To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

How the Best Companies Survive the 9 Traps of Winning

by Robert J. Herbold

Don't let success put your company on the road to ruin. People and entire companies can easily fall into the trappings of success. Robert Herbold wrote Seduced by Success in an effort to help individuals and organizations become successful and stay successful. This summary will show you how to look past your current success or stability and constantly probe for new and better ideas and ways to do things.

New Job. New Boss. 12 Weeks to Get It Right.

by Milo Sindell, Thuy Sindell, Ph.D.

The first 12 weeks in your new job are an important time in your life. You worked hard to find the right company, did all the right things to make your resume rise to the top of the pile, and aced the interview. Now you've got the job. It's time to establish yourself as a valuable and valued member of your new company. Your mission is to get up to speed as quickly as possible in your first twelve weeks on the job. Ninety days is not a long time. Therefore, it is critical that you swim with the c