The internet film KONY 2012, which calls for the capture of Joseph Kony - the fugitive leader of the Lord's Resistance Army, has received tens of millions views on YouTube. Reaching an incredible number of people has brought the film, and the organization that produced it, under criticism however. Brooke speaks with New York Times columnist Nicholas Kristof who says that despite some faults, the film might help bring about change.

Musa Okwonga is a writer and musician of Ugandan descent, he wrote about the Kony 2012 phenomena for British newspaper The Independent. He grew up hearing about Kony and he talks to Brooke about the sudden attention that Kony’s received and whether the video’s benefits make up for its shortcomings.

So often our understanding and prosecution of monsters like Joseph Kony comes down to a rigorous appraisal of their crimes – chief among them body counts. And the person who is most often charged with determining body counts for international criminal courts and war crimes tribunals is statistician Patrick Ball. Ball talks to Bob about why accuracy is paramount when it comes to tabulating & reporting the worst crimes against humanity.

This week, the Mexican Senate approved a constitutional amendment that would give the federal government jurisdiction over murders of journalists, taking over that responsibility from local officials who are often either ineffective, corrupt, or both. Brooke speaks with Eugenio Herrera, the General Counsel for Groupo Reforma, the largest newspaper publisher in Mexico about the amendment.

In 2010, after another staff journalist had been killed by the drug cartels, the Ciudad Juarez newspaper El Diario published a front page editorial – it’s title was ‘What Do You Want From Us?” Brooke spoke with El Diario editor Gerardo Rodriguez about his plaintive, angry and very public question for the cartels.

The Centers for Disease Control and Prevention are unleashing a new ad campaign that graphically depicts the consequences of smoking. The campaign, called "Tips From Former Smokers," is the first of its kind by the federal government. Bob speaks to CDC director Dr. Thomas R. Frieden about the new commercials.

A few weeks ago a federal judge struck down the Food and Drug Administration’s attempts at imposing graphic anti-smoking photos on cigarette packages. The judge found that the photos violated a rare form of protected speech - the right to not say anything at all. Chicago Tribune columnist and editorial writer Steve Chapman talks to Bob about freedom of speech and freedom of silence.

For years, Pepsi was the "Choice of a New Generation." The iconic tagline was used in Pepsi advertisements throughout the 1980s, but now the breakfast cereal company MOM Brands is repurposing the phrase to market its Better Oats instant oatmeal. Bob speaks to MOM Brands corporate communications manager Linda Fisher about using an old tagline for a new product.