I really like the execution of an initiative for TED, where the medium was taxi drivers. The taxi drivers were invited to attend a TED conference, and then do what they do best... talk to their passengers. This execution engaged the audiences and reached more people. See it here: http://j.mp/kRAaOf

It's an old one - keeps coming back: "It's a big ad" for Carlton Draught. New Zealand. Maybe 5 years old. And a recent animated one for Bacardi about our evolution into communicating homosapiens - lovely graphics to show a powerful message - always stops me doing what I'm doing to enjoy it.

As a former advertising executive I'm ashamed to say I can't remember the brand but it's where the little girl says "and I can lick the spashala". Love it, so cute and it makes me smile every time I see it.

The viral Piano Stairs Fun Theory by Volkswagen, All media Love Distance by Naoki Ito for japanese condoms. Don't tell Ashton by the students at Berghs School of Communication, where I am a proud teacher.

Today I saw a Carlsberg stunt in a cinema involving rewarding people with a beer if they sat among 148 bikers. It was cool. Most didn't do it they obviously didn't know there was beer involved. It's a small thing, there's bigger more popular stuff around.