Online Marketing

Fully integrated with the Content Management System, Kentico’s Online Marketing solution offers Email Marketing, Lead Scoring, Marketing Automation, and so much more to help you nurture leads, and analyze and optimize your campaigns and content to turn prospects easily into customers and increase brand advocacy. By leveraging its personalization and A/B testing capabilities throughout the entire customer journey and across all channels to deliver targeted content, you increase conversion rates from your lead generation activities and deliver high-quality leads to your sales team.

Top Features

Kentico’s Data Protection app is highly customizable to help you comply with even the strictest data protection regulations, such as GDPR and PII. It can handle right to access, data portability, and right to be forgotten, and even track the consents on your website, helping you avoid unpleasant fines.

With Email Marketing in Kentico, you can immediately see how many people opened the email and clicked the link. You can see which content was most engaging and optimize your future mailings based on those results.

Thanks to Content Personalization, you can get more leads and conversions by presenting each visitor with content that best matches their interests. Used in tandem with Segmentation and Personas, you ensure that you are tailoring relevant content to the relevant audience.

Kentico’s Online Marketing solution’s built-in A/B and Multivariate (MVT) Testing modules allow you to use an iterative approach for delivering content to visitors by testing page variations and identifying and optimizing those that work.

With Integrated Campaign Management, Kentico allows you to execute cross-channel digital marketing campaigns and gain intelligence on individual channels. Unlike various dedicated marketing automation tools, there is no need to integrate any third-party modules. With full out-of-the-box functionality, you can develop campaign assets, launch campaigns, and analyze the results with minimal effort, all from one location.

Twinings is one of the UK’s most trusted brands. Continually providing tea enthusiasts with the finest teas and freshest flavours for over 300 years, Twinings products are now enjoyed in over 100 countries.