PopCap Games Announces Bejeweled® Legend for the Japanese
Market

SEATTLE, Washington and DUBLIN, Ireland —Tuesday 5
th June 2012 - PopCap Games, a worldwide
leader in mobile and social games, today announced the immediate
availability in Japan of an all-new mobile Android
TM and iOS social game, Bejeweled® Legend for GREE,
Japan’s leading mobile social gaming platform, with over 30
million users.

Bejeweled Legend marks a major milestone for PopCap’s Asia
Pacific strategy. Built in Japan for Japanese players, Bejeweled
Legend signifies the first time PopCap has self-published a game in
Japan, demonstrating the company’s increased commitment to
one of the world’s most avid gaming markets.

Building on PopCap’s flagship franchise, Bejeweled Legend
fuses the world’s number one puzzle game with a pirate-themed
story and an RPG progression. Working closely with GREE, PopCap has
incorporated a culturally rich story, frequent events, and rich
social components that combine to make Bejeweled Legend a unique
experience.

Bejeweled Legend is the first product designed and developed by
PopCap’s Tokyo Studio.

Yohei Ogura, Sales and Marketing Manager for Japan, said:

PopCap is already enjoying considerable success in Japan, and
Bejeweled Legend is an opportunity to take our biggest franchise to
the next level in this market. We are excited to bring the most
regionally-customized adaptations of our hit franchise to Japanese
audiences.

Shigenori Araki, Executive Creative Director for Asia/Pacific,
said:

Bejeweled is PopCap’s best-known and most successful
franchise to date. We have adapted this beloved game in a unique
way for Japanese audiences. It was both a huge responsibility and
shows PopCap’s commitment to develop highly polished games in
Japan for Japan.

Bejeweled Legend is available for immediate download in Japan
from Apple’s AppStore, Google’s Marketplace.

About PopCap

PopCap Games is the leading global developer, publisher and
operator of casual video games: fun, easy-to-learn, captivating
games that appeal to all ages across PC, mobile, social and other
platforms. Based in Seattle, Washington, PopCap was founded in
2000, was acquired by Electronic Arts in 2011, and has a worldwide
staff of over 600 people in Seattle, San Francisco, Vancouver,
B.C., Dublin, Seoul, Shanghai, Singapore, and Tokyo. PopCap's games
have been downloaded over 1.5 billion times by consumers worldwide,
and its flagship franchise, Bejeweled
®, has sold more than 50 million units.

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