The moving image — so beautifully produced in shades of moody blue and red that it looks to be ripped straight from the footage of a high-budget comic book thriller — sets the tone for the entire dark and rebellious world envisioned by Steven Klein for W magazine's September issue. But what makes the concept so special, is its depth. Literally. Thanks to The Mill, a New York-based company that specializes in VFX and augmented reality projects for various industries, Klein and Perry's world comes to life at the reader's fingertips, laid out to explore in all its layers with a thee-dimensional, 360-degree panoramic view.