social journey planning: as digital channels are very deeply changing the rules of influence, strategic planning and definition of personae have never been as important as now. Social journey planning requires strong capabilities in digital analysis, social media monitoring, and influencers’ mapping + knowledge in sociology, arts etc. We’ve already sold some projects for creative agencies: do not hesitate to pitch us!

digital strategy: once you have a better idea of how your users think and which “moments of truth” rock, well, you need to establish a roadmap, both editorial and UX. That’s the trickiest point, that you need to shape with creatives in a wider extent: data analysts, CRM and so on

early-stage marketing: you’re launching a brand? A festival? A start-up? Well, it’s not only Social Media but more general marketing. And we’re here to help…

]]>http://citizenl.net/2012/08/the-day-ive-launched-a-digital-agency-in-london/feed/0http://citizenl.net/2012/08/the-day-ive-launched-a-digital-agency-in-london/Diamond Jubilee: a global Social Storyhttp://feedproxy.google.com/~r/SocialMediareloaded/~3/ZoCiROK643U/
http://citizenl.net/2012/06/diamond-jubilee-a-global-social-story/#commentsThu, 07 Jun 2012 12:53:38 +0000http://citizenl.net/?p=658There’s something astonishing with Great Britain: there are stories which are able to connect citizens, consumers, governments, foreigners, brands, in the very meantime.

I had the chance to experience the Diamond Jubilee, and it’s probably one of the most amazing Social Media case studies since Obama’s campaign.

a deep engagement according to Social Bakers, on diverse social spaces, from YouTube to Facebook, or again Twitter

But it’s not really the point. The point is that in any store, in any street, there was a deep commitment of a nation with this celebration. To be honnest, I’m a bit jealous of Commonwealth people today, because it was not about an identity which denies the other nations, but it was about an hyphenated identity which opens the gates. In Tesco supermarkets, you could have some fun with Union Jack flags and goodies. At Barclays, every customer could receive a special package. Why not a popular branding of the European Union then?

A very interesting popular fact can also be presented: Jubilee anthem “Sing” by Gary Barlow, is now #1 in diverse UK music charts.

So why did it work so well, apart the fact that British LOVE their Queen?

the main official website gave clear meeting points and agenda some weeks before the crazy week-end: you knew what you could get and where you could go, at the very local place combined to the very moment you’re available

there was a strong implication of media, in order to tell the story of both the core of the Diamond Jubilee (Queen Elizabeth II ) and the local narratives (what’s going on in the local pub?)

a lot of stakeholders had a strong value proposal: business? holidays? meeting friends? reinsuring the British nation?

people were empowered as they could organize “their” own Jubilee (BBQ at home? actions for nonprofits? )

Well done Majesty!

]]>http://citizenl.net/2012/06/diamond-jubilee-a-global-social-story/feed/1http://citizenl.net/2012/06/diamond-jubilee-a-global-social-story/How to set up an alert to monitor a potential crisis on Pinterest?http://feedproxy.google.com/~r/SocialMediareloaded/~3/pUs1Klj1Pxs/
http://citizenl.net/2012/03/how-to-set-up-an-alert-to-monitor-a-potential-crisis-on-pinterest/#commentsMon, 19 Mar 2012 17:59:57 +0000http://citizenl.net/?p=651It’s a fact: it’s very urgent for brand strategists to start monitoring what’s happening on Pinterest, to forecast potential crisis, as they already do thanks to monitoring tools like Radian6 or eCairn.

Most of the big digital bad buzz & crisis could now start on Pinterest: using brand images and transforming them to denunciate or attack them is already a classic tool that digital activists use.

But making it start via Pinterest could be extremely powerful: it could maximize the visual culture lure thanks to the “repin and linking” effect. As it’s not yet followed by search engines, it could impact citizens’ minds and remaining more silent on Google.

The main problem at this stage is that you cannot easily follow any “pinterest feed”, so it’s complicated to shape a crisis alert, for instance on a reader. But Ann Smarty gave us some clues on Mashable:she told us how to Track a website’s Content on Pinterest.

It can be great, as it’s already a first part of the problem: identifying brand detractors or promoters.

We’ve then hacked her demonstration, not to follow only our own contents, but to generate a feed to follow a potential risk. We’ve also used Feed 43, and we’ve done it for the International Monetary Fund (IMF). So here’s the way it works:

]]>http://citizenl.net/2012/03/how-to-set-up-an-alert-to-monitor-a-potential-crisis-on-pinterest/feed/1http://citizenl.net/2012/03/how-to-set-up-an-alert-to-monitor-a-potential-crisis-on-pinterest/Pinterest: when curation becomes mainstreamhttp://feedproxy.google.com/~r/SocialMediareloaded/~3/TDq1rjR4-1Y/
http://citizenl.net/2012/02/pinterest-when-curation-becomes-mainstream/#commentsMon, 06 Feb 2012 14:36:05 +0000http://citizenl.net/?p=646If you want to know what I think about Pinterest, well, you can either follow me there or read my post on SocialMediaToday. Ha!

]]>http://citizenl.net/2012/02/pinterest-when-curation-becomes-mainstream/feed/0http://citizenl.net/2012/02/pinterest-when-curation-becomes-mainstream/3 simple things more important than Social Media skillshttp://feedproxy.google.com/~r/SocialMediareloaded/~3/J5IdbBpAesQ/
http://citizenl.net/2012/01/3-simple-things-more-important-than-social-media-skills/#commentsWed, 18 Jan 2012 18:29:43 +0000http://citizenl.net/?p=643This week, I had the pleasure to discover again 3 simple things that were far more impactful on my consumer journey than Social Media skills:

a service provider (plumber) called to inform me that he was on his way to my apartment: how come delivery guys for e-business never tell you when they’re in?

I’ve been looking for hours a bloody serial number on a bloody heater: I still don’t understand how it’s possible that a missing number drives a whole value chain down, as the sales I had on the line could not tell me what to do. Non-sense.

I gave tips to a pizza delivery guy who made his job very well. But I still can’t pay more a great service on many e-shops

It’s still marketing prehistory around here!

]]>http://citizenl.net/2012/01/3-simple-things-more-important-than-social-media-skills/feed/0http://citizenl.net/2012/01/3-simple-things-more-important-than-social-media-skills/TV, Social Media, and the reasons why we should watch TVhttp://feedproxy.google.com/~r/SocialMediareloaded/~3/06xS3McbloY/
http://citizenl.net/2012/01/tv-social-media-and-the-reasons-why-we-should-watch-tv/#commentsThu, 12 Jan 2012 09:39:26 +0000http://citizenl.net/?p=639Another article for Social Media Today on the reasons why TV is the main crossroad for Social Media.

Check this out!

]]>http://citizenl.net/2012/01/tv-social-media-and-the-reasons-why-we-should-watch-tv/feed/0http://citizenl.net/2012/01/tv-social-media-and-the-reasons-why-we-should-watch-tv/Social Media & Suicidehttp://feedproxy.google.com/~r/SocialMediareloaded/~3/NaaLiYKFeME/
http://citizenl.net/2012/01/social-media-suicide/#commentsMon, 09 Jan 2012 06:00:55 +0000http://citizenl.net/?p=636I wrote a post on Social Media hopes to fight against the very first social fact, suicide. And it’s on Social Media Today, of course!

]]>http://citizenl.net/2012/01/social-media-suicide/feed/0http://citizenl.net/2012/01/social-media-suicide/2012 Sarkozy campaign weakness: digital communicationhttp://feedproxy.google.com/~r/SocialMediareloaded/~3/h6sdQb0xJH4/
http://citizenl.net/2012/01/2012-sarkozy-campaign-weakness-digital-communication/#commentsWed, 04 Jan 2012 13:33:23 +0000http://citizenl.net/?p=633This morning, the French political party UMP (they run for President Sarkozy) tried to generate a buzz as François Hollande (his main opponent for 2012 – at least we hope it’s not Marine Le Pen- a socialist) was supposed to have declared that Sarkozy is a “dirty guy” (sale mec in French).UMP politicians tried to widen the rumor and generated some appearances in front of TV teams.

What’s interesting is that in France, in order to make a news BIG, you still need to wait 8pm, and our TV prime-time for news (we only have one time zone, remember ). But even before this potential smasher, a counterstrike occured: people who were present during the supposed quote were quickly interviewed, in order to refute & contradict UMP attempt. Media and social networks played their games, and one more time the trick was dismanttled

It’s an illustration of the main weakness of UMP: refutations now prune lies. Good news!

]]>http://citizenl.net/2012/01/2012-sarkozy-campaign-weakness-digital-communication/feed/0http://citizenl.net/2012/01/2012-sarkozy-campaign-weakness-digital-communication/Social Media guidelines: constraint or true asset?http://feedproxy.google.com/~r/SocialMediareloaded/~3/NibKD_xZp-k/
http://citizenl.net/2011/12/social-media-guidelines-constraint-or-true-asset/#commentsFri, 30 Dec 2011 15:22:09 +0000http://citizenl.net/?p=624As I’m pretty happy to have joined Social Media Today Advisory Board, I’ve just written a post on Social Media Guidelines: do they really matter?