‘Facebook at Work’, an Initiative by Facebook for Changing Business Scenario

There is no wonder that Facebook is secretly working on a project named ‘Facebook at work’ and the chief strategist of the project, Julien Codorniou, himself stated that this service has already been tested by around 300 companies including Royal Bank of Scotland where 10,000 employees have checked with the service and with 15000 workers at Club Med. However, in technical terms, the project ‘Facebook at work’ is not an official product yet. But according to the executive leading the project, soon the service will get executed in real time.

Now, the employees of Facebook are getting connected to their co-workers on all day long through this new form of Facebook. Facebook is coming useful for multiple purposes: it can be used instead of emails, it is a group chat room, and it is useful for sharing news and documents. Codorniou further stated that, in just a few weeks, this new form of Facebook will be tested by more businesses in more countries.

Since the Facebook’s work edition is presented a lot like the consumer edition, it is assumed that the concept of the Facebook’s consumer edition had been applied to the business world. The only difference lies in the information shared in the status updates, articles in the newsfeed and in group chats. Thus, the focus will get shifted now from the personal stories to the business related issues like project updates, sales lead, and customer service problems and so on.

The key to the Facebook at work service is how Facebook will enable its users to keep their personal accounts separate from their corporate accounts equipped with work identities. Facebook at work is a separate form of a Facebook version that is accessible only within a company’s main domain and can be accessed only through a company’s internal IT systems, which means contractors and temporary workers are unable to use it. But it is also getting changed in just a few months according to Codorniou.

Now the company hasn’t announced a specific date for when Facebook at work will be officially available. But it is assumed that it is coming into execution in very recent future.

Author: Ranjan Paul

Ranjan Paul who is the Team leader of Digital Marketing Department at Sketch Web Solutions, a mobile & web development company based in India has immense experience in this field. He has been responsible for creating the internet presence of many unknown business entities and has also propelled many known names to the first page of the most well-known search engines.
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