Johnny Adamic, M.A., CPT-NASM, RYT-200 jumps out of bed each morning with one goal in mind: To help people transform their lives towards health.

A native of Wisconsin, Johnny escaped the snow and moved to New York City in 2009 to finish his Master’s degree in Food Studies at New York University (NYU). Johnny previously studied the History of Food and Culture at the University of Bologna, Italy in a European Master’s program.

After earning his Master’s degree, Johnny worked from 2010-2012 at the New York City Department of Health and Mental Hygiene (NYC DOHMH) in the Bureau of Chronic Disease Prevention and Tobacco Control. In his work, Johnny helped to create opportunities for New Yorkers to achieve physical activity and access healthy, affordable, and fresh foods and beverages.

A Nationally Certified Personal Trainer with the National Academy of Sports Medicine (NASM-CPT) and a Yoga Teacher (RYT-200, YogaWorks) Johnny continues his work in the field of health promotion and obesity prevention across NYC. The adage for his website and blog, “Embrace the Bitter,” serves as his philosophy to gain good health. Johnny believes that achieving health can be a tough and bitter task. It involves eating vegetables, a generally bitter food, and carrying out physical activity, a rather bitter endeavor. But when people eat more vegetables and exercise more regularly, it is these specific actions that can transform lives, prevent the on-set of many chronic diseases, and lead to a more fulfilling life. It has been Johnny’s goal since college to become a trainer and help people on a more intimate level learn to enjoy exercise and improve their health through fitness.