September/October 2017

September/October 2017
Vol. 28, No. 4

FEATURES

Building Equity
CEO Boris Wintermans, the fourth generation of the family to head Royal Agio Cigars, looks to ramp up his company’s presence in the American market.

IPCPR Trade Show Recap
The cloud has lifted—or at least the doom and gloom feeling is no longer in the air. That’s just a glimmer of what we learned at this year’s IPCPR show.

IPCPR Trade Show Images
All the sights from the IPCPR’s 85th Annual Convention & International Trade Show.

Walk-In Humidors
Deciding what type of humidor is right for your store can be key to attracting new customers and keeping existing customers.

Business: Merchandising Your Store—Why Diversify?
Sometimes it’s worth looking to the past to figure out where you want to go in the future. And after taking a step back in time, it may surprise you how much has remained the same.

Business: Happy Holidays
Retailers should enjoy the best holiday season in years, thanks to a robust economy, low unemployment and high consumer confidence. Even so, shoppers will be watching prices closely, due to the high-profile closings of many stores.

Ask the Tobacconist: Finding the Right Pairing
Pairings aren’t just for drinks and food anymore. Our resident tobacconist takes on the very subjective topic of cigar and beverage pairings.