Volkswagen may enter the US truck market - Internal discussion taking place over Amarok pickup truck

Volkswagen may enter the US truck market - Internal discussion taking place over Amarok pickup truck

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Volkswagen may enter the US truck market - Internal discussion taking place over Amarok pickup truck

Volkswagen sales in the United States just are not very good. VW just does not seem to understand the US market and for whatever reason does not bring over desirable models such as the Scirocco. VW also does not bring over their Amarok truck despite the truck crazy North American market. Volkswagen apparently thinks the Amarok is too small of a truck to succeed in the USA although with the absence of the Ford Ranger and Colorado/Canyon from General Motors the argument can certainly be made for a small truck having potential buyers.

Volkswagen apparently is considering making a new, larger Amarok rather than importing the current truck. While the internal debate rages what exactly is wrong with offering a small truck? The American truck market is flooded with big truck options. Why not offer something different? Maybe a smaller, lighter, and more efficient truck with a diesel?

Volkswagen is going to do whatever it is going to do but all they seem to be consistent on is getting the US market wrong.

No, never, Chevy, Ford, Dodge, and that's it. I would never even think about buying another truck. Tundra's are nice, but too tall of a bed, big gaudy front end, over priced, and oh yeah, that toyota logo on the front bumper...Nissan Titan is well...a Nissan Titan if you are buying this truck it was a last resort.

I'd rock the TDI truck too. I hate my Nissan Frontier. I honestly hate the POS truck. It's f'ing junk. I would buy this in a heartbeat.

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LMFAO I've replaced a Clutch in a Frontier talk about a pain in the ass. They have so much extra $#@! in the way you have to remove to take off the damn transmission! Then put everything back together just right!

LMFAO I've replaced a Clutch in a Frontier talk about a pain in the ass. They have so much extra $#@! in the way you have to remove to take off the damn transmission! Then put everything back together just right!

I wish I never bought the Frontier but the truck is worth less than some of the pairs of shoes I own so I'm stuck with it.

The US truck market is huge, but I suspect the part of the US truck market that would consider anything other than the big 3 is much smaller. And in that part of the segment, VW must compete with Toyota and Honda, who both make their trucks in US factories, which must help offset some of the reluctance of some to buy a foreign maker product.

Put another way, can the market for Tacoma and Ridgeline really accommodate another product entry from VW?

edit... Forgot about Nissan and the Frontier. VW's real advantage is the TDi, which would be really cool in a small truck for sure.