Hyundai launches Creta, priced from 8.59 lakh

Hyundai launches Creta, priced from 8.59 lakh. Aiming for a dominant position in the mass-market sports utility vehicle (SUV) segment in India, Korean auto major Hyundai on Tuesday launched Creta with price starting at Rs 8.59 lakh (ex-showroom New Delhi).

The unveiling marks the Korean automaker's foray into SUV segment in India

New Delhi: Aiming for a dominant position in the mass-market sports utility vehicle (SUV) segment in India, Korean auto major Hyundai on Tuesday launched Creta with price starting at Rs 8.59 lakh (ex-showroom New Delhi).

Creta is being launched globally for the first time in India. The roll-out of the five-seater SUV in the country would be followed by launches in other international markets. "We are confident that Creta will strengthen Hyundai's position in India. It will define SUV segment in the country," Hyundai Motor India Ltd (HMIL) Managing Director and CEO, B S Seo told reporters here.

The SUV comes with various features including navigation system, smart key with push button start and leather seats.HMIL has received over 15,000 pre-bookings in the last 20 days for the SUV, Seo said. The company has invested Rs 1,000 crore on the development of Creta, which has been designed and developed in Korea.