With the new Digital in TV Ratings (DTVR) model, Nielsen will now count streamers who watch TV via Hulu and YouTube, in addition to traditional live, DVR, and on-demand viewings.

Nielsen will finally measure the habits of non-traditional TV viewers by including YouTube TV and Hulu live viewings into their ratings model.

The inclusion of web-based services, which Nielsen announced today, comes just a few months after YouTube and Hulu launched their live TV services, and just a couple of months before the fall television season begins.

With the new Digital in TV Ratings (DTVR) model, Nielsen will now count streamers who watch TV via Hulu and YouTube, in addition to traditional live, DVR, and on-demand viewings.

Hulu Live TV will now be counted as part of Nielsen’s ratings sytem.

(George Kraychyk/Hulu)

Shows watched live or played within a week of airing on these platforms will count towards a show’s ratings and viewers won’t have to watch on a TV either — computers, tablets, and smartphones will now be included.

Nielsen has been struggling to catch up with the increasingly varied ways viewers are watching television content. Many viewers have cut the cord — ditched their cable packages — and are relying on devices like their smartphones, iPads, Roku, and Apple TV to stream their content from any number of network apps and streaming sites like Hulu.

Nielsen is the largest and best-known measurement for television ratings and viewership. Their industry model defines how much networks can charge in advertising dollars. Higher rated shows mean higher ad cost. The inclusion of streaming in this model will give networks a wider understanding of who is watching their shows.

YouTube TV costs $35 per month, while Hulu’s live version costs about $40. Both services offer over 50 channels, including network and basic cable channels. like ABC, CBS, NBC, USA, TNT, and Disney Channel.