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Earlier this month, Google announced that it would be creating a dedicated mobile index. Since over half of Google searches now happen on mobile, the new mobile index will become Google’s primary index. Set to launch within months, the new…

If you market your sites on social media channels, it’s important that you stay up to date with their latest trends, developments and updates. Here’s a rundown of the most recent changes that popular platforms have made over the last…

Earlier this year, Twitter announced that anyone could now apply to be verified on Twitter. Adding a blue ‘verified’ tick to your profile is a signal of authenticity of the page and can help add credibility to your to Twitter…

Segmenting traffic by setting up custom ad segments in Google Analytics will allow you to gain further insight into your traffic sources. You’ll be able to identify how different traffic sources are performing and which sources are driving the highest…