MELVILLE, N.Y. — (BUSINESS WIRE) — September 4, 2014 —
Canon U.S.A., Inc., a leader in digital imaging, announced today that
the company will make available in October 2014 a free firmwarei
upgrade for its DP-V3010 4K Reference Display (launched in January 2014)
that delivers enhanced basic performance, enabling the review of video
footage supporting the ITU-R BT.2020 next-generation broadcast standard
color gamut.ii

DP-V3010 (Photo: Business Wire)

The 30-inch Canon DP-V3010 display has garnered high acclaim from
professionals working in 4K digital cinema production. Through the new
firmware upgrade, users will be able to verify video footage captured in
the ITU-R BT.2020 color gamut (Rec. 2020), which was employed in the 4K
TV broadcasting tests carried out earlier this year in Japan, as well as
make use of the ACES proxy transfer standard for the ACES (Academy Color
Encoding System) color management standard, which has been gaining wide
adoption in Hollywood and the motion picture industry. Thanks to these
new features, Canon’s new firmware upgrade will enable improved
efficiency for the latest video production and editing workflows in
response to the high-level demands of a variety of professionals in the
industry.

Enabling the confirmation of video captured in the ITU-R BT.2020
color gamut

The new firmware upgrade for the DP-V3010 enables professionals to
display and verify video content captured and recorded in the ITU-R
BT.2020 (Rec. 2020) color gamut for 4K- and 8K-resolution video. When
paired with the EOS C500 Digital Cinema Camera (launched in October 2012)iii,
the combination can support the input-to-output needs of professionals
working in next generation video production and broadcasting.

Support for ACESproxy

The new firmware will enable the Canon DP-V3010 professional display to
support the ACESproxy transfer standardiv for the ACES color
management standard advocated by AMPAS (the Academy of Motion Picture
Arts and Sciences). When used in combination with the EOS C500 camera or
other input devices that support ACESproxy, users can take advantage of
streamlined color grading for video captured on-set as well as edited in
post-production, contributing to improved workflow efficiency during the
video-production process.

Verification of Cinema Gamut and DCI-P3+ video

The firmware upgrade will enable users of the Canon DP-V3010 to display
and confirm video content captured and recorded in not only the
currently supported DCI-P3 (SMPTE PR 431-2), ITU-R BT.709 (Rec. 709),
EBU, SMPTE-C and AdobeRGB color gamut, but also Cinema Gamut and the
DCI-P3+ color gamut supported by the EOS C500 Digital Cinema Camera.
Thanks to this new capability, the display responds to the needs of
users who make use of video footage employing wide color gamuts.v

Support for YCbCr 4:4:4, other video formats

The new firmware upgrade supports YCbCr 4:4:4 luminance and chroma
sampling, a video format used on-set in digital cinematic production. In
addition, Canon’s DP-V3010 is the firstvi 4K professional-use
display to support the 48 frames-per-second digital cinema frame rate
standard that has been gaining currency. The firmware upgrade also
includes support for a variety of other video formats.

Addition of Peaking function

A Peaking function included in the new firmware displays a color outline
around subjects in focus. For professionals working in 4K and other
high-resolution formats, this function can be helpful when adjusting the
point of focus for a shot.

Function Guide: displays the list of functions assigned to each F
button

Banner: enables users to set the banner display to “off”

OSD Position: allows users to select the placement of such OSD
(On-Screen Display)viii items as the menu, image-quality
adjustment slide bar and time codes

Selection of how Interlace or PsF input signals are displayed

Additional information

Canon will host demonstrations of the upgraded DP-V3010 display at the
company’s booth at IBC (International Broadcasting Convention) 2014,
which will be held from September 12 to 16 in the Netherlands.

Note: Additional details regarding the firmware upgrade for the DP-V3010
display will be made available on the Canon U.S.A. homepage in October
of this year.