The Sydney Morning Herald reports that Sofitel hopes to open two or more additional hotels in Australia, bringing its total to at least six. This according to CEO Robert Gaymer-Jones, who was in Australia last week.

He ruled out Perth as an option, but said Sydney or Melbourne would be good locations to build one of Sofitel's boutique So hotels. He also said he hoped to renovate the Sydney Wentworth Sofitel.

He said that while in Australia he would be talking to the existing owners of hotel properties managed by Sofitel and meeting with potential new investors.

"We have four hotels right now – I could easily see us having two or three more hotels in this market," he said.

"I would love to do a So in Sydney and if there was the right location I would love to one in Melbourne as well."

Since arriving at Sofitel in 2007 as COO, Gaymer-Jones has repositioned the chain at the top end of the luxury market, paring hotels under management from 206 to 103, the Sydney Morning Herald reported.

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Indeed, Sofitel looks at expansion in Australia, an interesting brand in the luxury segment. It's important to have core values within the brand and combine them individually with each destination. That's the right way, Sofitel does this right now, that's great to know.

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