How well do you know this consumer?
Male
35 years old
Single
Resides in New York City
Makes $100,000 per year
What do you predict he would do if the bank accidently transferred $5,000 into his bank account?
Give the money back
Take the money and run
Quiz

Predictive models can be very powerful and profitable, but understand that:
Predictive models are about probabilities, not absolutes
Predictive models may not exist for every question
But, when they work they give you an “unfair” advantage.

Perfect opportunity! Your competitors are busy with other priorities.
Source: “The State Of Retailing Online 2014” a Shop.org study conducted by Forrester Research
“What are your top three initiatives and priorities for your online (digital) business in 2014?”