ISBN 9780071332514

ISBN-10

0071332510

Binding

Paperback

Number of Pages

250 Pages

Language

(English)

Subject

Marketing

Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.
Manager's Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace.
Learn how to:
Manage your company's online reputation
Set internal policies on the proper use of social media
Build "rivers" of information to outsmart the competition
Implement social tools internally to support virtual teams
Forecast the next trends in social media
Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations.
Look for these innovative design features to help you navigate through each page:
Key Terms: Clear definitions of concepts and jargon
Smart Managing: Tactics and strategies for managing social media in the workplace
Tricks of the Trade: Insider tips for getting the most out of social media
Mistake Proofing: Common pitfalls and how to avoid them
Caution: Warning signs to keep an eye out for
For Example: Stories and insights from the front lines of social media management
Tools: Specific procedures, tactics, and hands-on techniques TABLE OF CONTENTS
1. Social Technologies: An Introduction
2. Social Technology and the Organization
3. Setting the Tone: Social Tech from a Leadership Perspective
4. Managing the Use of Social Tools
5. Selecting the Best Social Tech Tools
6. Managing Your Online Reputation
7. Building Rivers of Information
8. Managing the Organizational Voice
9. Social Tools and Virtual Teams
10. Managing Social Tech by the Numbers
11. Integrating Social Tech with Velocity
12. The Future of Managing Social Tech