Over in Westwood, this Friday will find an appearance at UCLA from an even geekier truck, as a video game called The Elder Scrolls V: Skyrim will set up shop in its own brand-name food truck to dispense free “dragon legs” (which are just turkey legs, but still fun to eat when you’re in a Medieval mood), “whiterun corn” (corn on the cob), and something called a “Solitude sweet roll,” which we’ll venture to guess is something like ye olde Cinnabon. Catch the truck at 10928 Le Conte this Friday from 11:30-3:00 P.M. for free eats and possibly some of those nerds that dress up for such occasions.

So now it appears a model has been put in place for companies seeking to reach the masses through trucking. A product, company, or show takes the reins of an existing catering outfit, slaps some vaguely sensical product placement on the pedestrian food, and voila, you’ve got a new food truck sure to engage the 18-25 year-old demo, who are so into tacos these days. Does it work? As everyone knows by now, dignity can hardly hold a shield against the powers of free food.