Industry News

Google has recently released its first Franchise Marketing Playbook. Qiigo is proud to have been a partner in the creation of the Franchise Marketing Playbook. The Playbook is designed to provide strategies for addressing common local advertising challenges faced by franchisees. This step by step guide can help franchisees optimize their digital presence while increasing […]

Starting April 21, 2015, the mobile search ranking algorithm Google uses will include mobile-friendly factors. What does this mean for you? Ensuring your website is responsive and mobile-friendly is essential. Google explains that this change to the algorithm will make it easier for users to find “relevant, high quality search results that are optimized for […]

Where do you go to get information? Google or Bing? Facebook or Twitter? It seems more people are turning to social media to find content on the web. While it’s a give and take battle between search and social referrals, social seems to be getting a foothold in the battle for consumer attention. Shareaholic recently […]

Franchise businesses are driving job growth faster than ever before as more people seek to get involved with a reliable business plan. According to the International Franchise Association, 2015 marks the fifth year in a row where the franchise industry is expected to see a large expansion. IFA President and CEO Steve Caldeira said, “Franchising […]

The National Federation of Independent Business (NFIB) released its Small Business Optimism Index and the results are very optimistic. The results of the new Small Business Optimism Index are the best since before the recession dampened business owner’s enthusiasm for hiring and expansion. The Index surveyed 568 members of the NFIB. The results showed more […]

We are pleased to announce that Rick Batchelor, CEO of Qiigo, has joined the Southeast Franchise Forum Board of Directors for 2015. The Southeast Franchise Forum is a regional organization established to foster professional relationships throughout the franchise community and to enhance the reputation of franchising through the exchange of information, ideas and solutions. Rick […]

Following Google’s lead, Bing is now providing consumer ratings within text ads. Partnering with the review service Viewpoints, Bing’s service is called Consumer Ratings Annotations. It premiered in October and is being tested in the US and Canada. Consumer ratings are pulled from the Viewpoints survey program. Consumer ratings are tallied for features including: The […]

In the recently released “North American Online Display Advertising Forecast,” Forrester Research announced projected gains in online display advertising. With a compound annual growth rate of 13.7%, online display advertising is projected to reach $37.6 billion by 2019, up from $19.8 billion this year. Compared to the 1% projected annual growth in offline advertising, it […]

What percentage of your business comes from Internet inquiries? What if online listings with your business’ address, phone number or hours of operation suddenly changed? Would business drop off? Could a notation of “Closed Saturday, Sunday and Monday” result in a 75% drop in sales? According to one business owner it did. Rene Bertagna, owner […]

Skybox Imaging builds satellites and provides imagery and video, analytics and applications related to their launched satellites. Google announced an agreement to acquire Skybox Imaging in June 2014 for $500 million. Google is expected to use the satellites and data provided by Skybox Imaging to enhance the already dominate Google mapping system. There is speculation […]