Cravendale Epic Straws

Cravendale, the British milk brand, is rolling out the next phase in the ThumbCat advertising campaign, building on the momentum started with the Catnapped commercial and site with “Epic Straws”. Epic Straws on the surface may appear to be a fun past time for milk-loving kids, but are in fact a cunning customizable tool for stealing milk – Extreme Pilfering Instrument for Cravendale. Bertram Thumbcat and his comrades are following a cunning plan: get Epic Straws into every household in the country and so be perfectly placed to pilfer the Cravendale when the feline uprising happens.

The straw packs come with three variations: “The Secret Slurper”, “The Cereal Snapper” and “The Bottle Burglar”. They contain a number of clear straws and coloured plastic connectors that can be adjusted to make different shaped and sized straws. The on-pack promotion supplies consumers with a unique promotional code that can be entered on to a dedicated site, epicstraws.co.uk. Photos of Epic Straw creations can be entered on the Cravendale Facebook page.

Bertrum Thumbcat has written and produced a film to promote the offer. Is there no end to his thumbed talents? Click on the image below to play the video in YouTube

Click on the image below to play the Epic Straws Demo video in YouTube

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