Dwllr Brings Real Estate Pros’ Most-Used Tools Together In One App

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It’s tough to be a real estate professional for reasons that go well beyond the state of the housing market. As a real estate pro, often you essentially work for yourself — it’s a set up which has real perks, but it also means that you need superhuman organizational skills to stay on top of your schedule and job enough to really make big bucks. So it’s not surprising that nowadays, real estate pros often use a handful of different software services to help keep everything straight. This, of course, comes with its own set of problems.

A new startup called Dwllr wants to clear the clutter and be the one-stop app that brings all the most popular tools for real estate pros together into one place. Dwllr launched its business management system earlier this month out of the NewMe Accelerator’s Fall 2012 class with the aim of condensing real estate professionals’ most used tools and systems into one place. Its tagline says it all: “Whenever an agent is overwhelmed, they lose money.”

It seems like a solid bet, and it’s encouraging that it comes from Khisaun Ferguson, a founder who knows the pain points of being a real estate pro since he has built a career in the space himself. Often the most successful companies are born when people simply want to build a product for themselves — something that solves a problem they have personally encountered.

We sat down with Dwllr’s founder and CEO Khisaun Ferguson at TechCrunch headquarters to hear him talk a bit more about what Dwllr does, where the inspiration for the product came from, bringing his pitch out to the Bay Area from Dwllr’s homebase of Cincinnati, and more. Watch that in the video embedded below.

Earlier this month, seven startups launched out of the Fall 2012 class of the NewMe Accelerator, a startup incubator program for underrepresented minorities in the tech industry. NewMe is a residential program, meaning that the founders of the startups in each class all live together in the same house in San Francisco for 12 weeks, eating, sleeping, and breathing the tech startup lifestyle. Along the way they receive mentorship from some of Silicon Valley’s most respected people as they hone their company strategies.

We had six of the seven new NewMe companies stop by TechCrunch HQ to give us their quick pitches and talk a bit about NewMe and their plans going forward (one startup was tied up in investor meetings, so had to take a pass on the press — which is always a good thing!) In a series of posts going forward, we’ll give you a look at each one of these companies. You can find them all by going to TechCrunch.com/tag/NewMeFall2012.

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OverviewDWLLR is the first business management system (BMS), built to help real estate professionals sell more homes. A fully customizable application, that provides an end-to-end solution that simplifies the real estate transaction by streamlining the sales efforts, eliminating paper, and providing a fresh approach to marketing, all while saving professionals time and money.