Smart cryptocurrency for gaming and trading

or as we call it, the crypto gateway for social trading with financial instruments, real and virtual goods.

50 020 960 USD

attracted

63,000 backers

200 PR publications in 45 top media

22 Youtube videos with 112,000 reach

40,000 social media followers attracted in 1 month

60,000 impressions daily

Story

A huge publicly listed, EU-regulated German Fintech company with its trading platforms for financial markets and virtual goods, a market cap of more than 200 million Euros, millions in revenues, and billions in trading volume every month, comes to the crypto industry, making a shift to huge companies ruling the market. NAGA held a position of a large multi-million market cap business from the very start. As a company from the real sector, NAGA stood out from the rest of TGEs back then.

Strategy

We marketed NAGA aggressively, developing a strategy to position it as the biggest company yet to launch a token sale, a big shark in the fishtank, a trendsetter and a pioneer among large corporations entering blockchain. NAGA attracted its large crowdsale acceptance due to popularity with the wide community, its fair share of hype, and respect of some of the industry’s larger names in Roger Ver, Miko Matsumura, and Guy Ben-Artzi. A huge community of 63,000 gathered around NAGA because of how assertive our campaigns were.

Results

63,000 backers attracted – the second largest crowd in ICO history by far. Millions of dollars in operating budget – up to 250,000 EUR spent per day on traffic and prime PR publications. Bitcoin.com’s CEO Roger Ver and Pantera’s LP Miko Matsumura attracted to the advisory board. An extensive roadshow schedule with 4 shifting teams attracted maximum attention to NAGA worldwide.

Track record

19 Sep 2018 Singapore, 27 Nov 2018 New York City

A series of side-events alongside significant blockchain and crypto conferences. These are private chamber evenings for opinion leaders and global influencers. The format provides guests with the informal atmosphere for free-and-easy tuned conversations.

BANKEX builds a Smart Assets technology to develop a new generation of decentralized capital markets. The project lays the foundation for the Internet of Assets (IoA), an online platform for asset tokenization.