White Paper

Persuading With Data

A Harvard Business Review Insight Center Report

About this paper

This HBR Insight Center report examines best practices for using graphics, data and storytelling to make business cases, get organizational buy-in, train talent and win customers. Topics will include selecting the most relevant and compelling metrics, emerging practices and common pitfalls of data visualization, and more.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.