Valentino Garavani and Giancarlo Giammetti have unveiled a project that has absorbed them for much of the past two years: a 3D virtual showcase for the archives of the Italian fashion house they built, Valentino.

The Valentino Garavani Virtual Museum, introduced Monday at the Museum of Modern Art in New York, is the first digital exhibition developed by a fashion designer. “And it’s not likely to be the last,” Valerie Steele, director of the Museum at FIT, said following the unveiling. “I think everyone will do this,” she added.

The virtual museum comes as a downloadable desktop application for Macs and PCs.