The Ultimate Guide to @Pinterest

It’s quite incredible the amount of attention that Pinterest has had in recent weeks. Having been on the platform for the best part of a year, I’ve often wondered what was the reason for the explosion this month when it’s been quietly existing for much longer than that. At the same time I’d been studying the space and I hadn’t seen a really exhaustive guide to the platform, covering off things like user demographics, how brands are using it, how people are using it, you know, the usual questions.

So I thought I might aswell go ahead and answer those questions myself below. Let me know what you think….