Service Management and Marketing: Customer Management in Service Competition

by
Christian Gronroos

Publisher:
John Wiley & Sons UK

Print ISBN:
9780470028629, 0470028629

eText ISBN:
9780470727485, 0470727489

Edition:
3rd

Pages:
483

Service Management and Marketing: Customer Management in Service Competition 3rd Edition by Christian Gronroos and Publisher John Wiley & Sons UK. Save up to 80% by choosing the eTextbook option for ISBN: 9780470727485, 0470727489. The print version of this textbook is ISBN: 9780470028629, 0470028629.