Images in ads

You can add an image to an ad in a campaign that uses “Text & Image Ads” or “Ads for Mobile Apps”. A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.

Tip. To make your ads perform better, we recommend using images that are between 1,080 and 5,000 pixels.

Upload one or more images at once. After you upload your image, you'll need to choose a format. The size ratio changes depending on the format: for standard images — from 1:1 to 4:3/3:4, for widescreen — 16:9. Check the visible area of the image. Click Save on the page with the selected format.

We recommend creating two options for each ad: one with a standard image and one with a widescreen image. That way your ads will be served on all available sites.

Note. Only wide-format images are used for “Ads for Mobile Apps” campaigns.