Ben and Jerry's

1. Which way would you recommend B&J enter Japan: with Mr. Yamada or with 7-11? Support your answer with rationale.

Let’s see the advantages and disadvantages for Ben and Jerry’s to enter the Japanese market with Mr. Yamada or with 7-Eleven Japan;

Entering Japanese market with Mr. Yamada:

Advantages: * Ken Yamada was a third generation Japanese American from Hawaii, with his excellent marketing skills and knowledge of the Japanese market and consumers he had successfully introduced Domino’s Pizza chain in Japan. * Mr. Yamada would position the brand, form and executive an entry strategy, and will take care of marketing and distribution for Ben and Jerry’s well into the future,…show more content…

Japanese Market was consider receptive to the notion of corporate charity and was not consider an environment friendly market. Ben and Jerry’s on the other hand were committed to make the workplace, community and world a better place through its social mission. Ben Cohen, one of the co-founders of Ben and Jerry’s, was reluctant to enter the Japanese Market. The company had not figured out what its social mission would be in Japan. He also knew that market penetration in Japan would require a major marketing and management thrust, in view of the many barriers erected by Japanese business interests.

Ben and Jerry’s take their social mission very seriously and would not compromise it for anyone. The company rejected an offer from a subsidiary of Mitsubishi (Meiji Milk Products) to distribute Ben and Jerry’s products in Japan as it did not approve Mitsubishi’s policy of deforestation.

The conflict between Ben and Jerry’s corporate culture/social mission and the Japanese society could be solved by intermediaries like Masaki Iida, of 7-11, who agreed to provide a retail market channel for Ben and Jerry’s products. Moreover marketing strategies and social stances that could be reasonably adapted to Japan were conceptualize by Bob Holland (the former CEO of the company) before he left the company. Bob Holland also smoothen some of the rough spots that could have divided the board. A deal with Mr. Yamada could also have been reached on donating a certain

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BEN & JERRY’S HOMEMADE
~ Case Analysis ~
I. PROBLEM STATEMENT
Ben and Jerry’s, founded in 1978, is a market leading distributor of super-premium ice creams, frozen yogurts, and sorbets, and has built a reputation on being a socially minded company. They were pioneers in the policy of “caring capitalism” and place heavy importance on the concept of social responsibility, a practice which many companies have since adopted. They have enjoyed long-term success as a result of their progressive….

Anita Baker and Public Enemy. He has also directed the documentaries, Jim Brown: All-American and 4 Little Girls which was nominated “Best Documentary”. He is also known for making some great commercials for Nike, Converse, Jaguar, Taco Bell and Ben & Jerry’s.
His Personal Style:
Themes:
Spike is no stranger to controversy due to the elements he uses in his films. Most of Lee’s films consist of an African American theme and inspect the issues of race relations, political issues, urban crime and….

his intern (Wikipedia.org). Then he began working for five years as “Jimmy the Sports Guy” (Wikipedia.org). At the later portion of his career Jimmy Kimmel went on to Comedy Central Kimmel received an Emmy Award after doing a game show called, “Win Ben Stein’s money” that he achieved on Comedy Central. His award was achieved for Best Game Show host and he has also dabbled as a producer and co-wrote a feature film called, “Windy City Heat” and won another award a comedy award for best film. Then in….

of attitude from corporations, but it all depends on the decisions of the corporation whether it accepts this responsibility at this level or not. These activities are voluntary, guided only by business’s desire to engage in social activities. Ben & Jerry’s Ice Cream working hard to show respect for employees as well as consumers and for the communities. They are donating 7.5 % of pretax profits to charitable organizations. (Bob Liodice, 2010)
A stakeholder perspective of any business would focus….

bonds is 11.44%.
The case does not provide any information regarding the required return on equity. However, by imputing the data from Exhibit 8c into a spreadsheet we can calculate Beta for comparable companies. I calculate the Beta for Ben & Jerry’s to be 1.5994. I calculate Beta for Dreyer’s to be 1.2524. This averages out to 1.4259, which is the Beta I estimate for Eskimo Pie.
Using the risk free rate of 4.56% from Exhibit 9, and an expected market return of 13.99% , I calculate the….

Ben and Jerry’s
Introduction: Overview of the Case
The corporation of Ben and Jerry’s first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough, Cherry Garcia, Rain Forest Crunch, and frozen yogurt are attractions and symbols to the corporation….

of ice cream is not just a bowl of ice cream anymore. It is an experience. Ben & Jerry’s has elevated the ‘ice cream experience’ to a whole new level with their company philosophy, the product they offer and the service they provide to their customers. It is important to understand how the vision, mission and values of a company can affect the business. Lip service is not something any consumer deserves, and Ben & Jerry’s has taken this to heart. Their three-part mission statement, progressive value….

the competition is likely to be more intense.
¤ Brand equity : Some brands in the market have a higher perceived value than others since they produce a lot of other products
¤ Level of advertising expenditure : Brands as Ben&Jerry’s, Baskin-Robbins and Nestlé have access to greater financial resources to spend on advertising.
BARGAINING POWER OF BUYERS:
¤ Buyers’ price sensitivity: we learned that only a 50% price would make a difference in consumer’s purchasing….