Millennial 20/20 returns for third year

19 February 2018
| Author: Joanne Frearson

Millennial 20/20 is back for its third year running at The Old Truman Brewery, with over 3,000 brands and 200 speakers such as Scott Allen, CMO of Microsoft, Michael Ward , managing director of Harrods and Susanne Given , chairman of MADE.com.

The event will give businesses an insight into the current consumer landscape and will look closely at innovation, technology, and creativity as the core disruption drivers for modern businesses.

Millennial 20/20 will allow attendees to immerse themselves in the future of retail, marketing and commerce and to experience the latest technologies and solutions that will change the way they engage with customers.

The Summit takes place on March 13th and 14th 2018 and will feature 3,000 brands, retailers, corporates, media, solution providers, investors and start-ups will gather to gain a better understanding of the future of retail, marketing and commerce.

In a world where digital interactions, convenience, and personalised experience have become the norm, the consumer has never been more empowered. Consumer patterns and behaviours have shifted at such a rapid pace that brands and retailers cannot afford to stand still.

Millennial 20/20 offers the ultimate opportunity for brands to learn from the best enabling them to better adapt and scale in the current retail landscape.

Founded by entrepreneurs Rupa Ganatra and Simon Berger, other speakers for the event will include Maria Raga, CEO of depop; Joel Palix , CEO of feelunique.com; Paul Lindley, founder and chairman of Ella’s Kitchen; Richard Laughton, CEO of EasyCar.com; and Hannah Seal, investor at Index Ventures.

Over the two-day period, the Summit will showcase creative ideas and experiential content hubs from some of the world’s most innovative brands, offering all participants unparalleled networking opportunities.

Ganatra says: “The retail and marketing has never moved at a faster pace than 2017 and this will continue to be the case in 2018. Whether brands and retailers are looking at new ways of customer engagement to today’s applications of AI within the different areas of their business and new ways to scale personalisation in 2018 to the way technologies are enhancing the in-store experiences they offer – 2018 is going to be another year of fast-paced evolution for all of us.

“We continue to evolve the Millennial 20/20 experience and programme year-on-year to cover the freshest thinking, the most immersive showcases, cutting-edge stories, practical insights and real-time case studies of how the industry is evolving to meet the needs of our ever-changing consumers across retail, marketing and commerce.”

Berger adds: “We’ve seen such a monumental shift in consumer spending habits in the last few years, and increasingly the consumer is dictating how the market operates. It has never been more important for any consumer related company, brand or retailer to understand their motivations in order to adapt and react.”

Millennial 20/20 will be held at The Old Truman Brewery 13th and 14th March – East London’s revolutionary arts and media quarter, which is home to a hive of creative businesses, galleries, shops, bars, and event spaces – an environment that attracts the discerning drivers of the future economy.