I’m a firm believer that a link building strategy can be developed for every industry. The luxury travel industry is no different. Sure, it’s not as easy as some… Mass marketing doesn’t work in the luxury market. Niche marketing is key, and understanding your demographic to hone in on the right opportunities is a must. Link building is an...

Successful businesses and business owners understand the importance of networking. It’s that one small moment or gesture that could lead to a long term business relationship, purchase, client, etc. Networking can be in person or online, be it with your community, with other industry bloggers, or your next door neighbor in your business complex. There are many ways to...

Your website’s link profile can look two ways to Google: natural or unnatural. Do not get stuck in the pitfalls of an unnatural link profile that can ultimately damage your visibility in the SERPs. Avoid this unnatural path by taking the time to learn the importance and the art of utilizing natural links. Maintain a variety of links and...

Link building is not one task in itself, it is a series of events. Everyone completes these steps differently and has a variation on what tools they love to use, but I have a few particularly useful ones that I use at least once a week. I chose these tools because they are easy to use, uncomplicated, and mostly...

It’s hard to distinguish between the fads of social media from the true giants with staying power these days, as niche communities connect and grow almost overnight. One of the lucky things for those who are looking for how to link build, is that we have access to great niche communities like Pinterest for free. There’s no need to...