I spent quite a bit of time creating mockups. While they technically satisfied the requirements, none of them struck me as being elegant or easy to use. For one thing the designs always required the user to translate a simple thought into many small interface manipulations. Sure, this is true with any user interface, but it seemed especially true for this problem. From the very beginning, a goal for The Hit List has been to create an application that is as frictionless as possible. I wanted the application to make the most out of each user interaction.

Not being satisfied, and after throwing away all of my mockups and even code, I went back to the drawing board. I’m glad I did because here is the end result:

There is no myriad of buttons and fields to choose from. All the user has to do is directly type in what he wants.