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(Dubai, United Arab Emirates) 25 March 2013 – Atlantis, The Palm; the leading entertainment destination resort, and Gargash Enterprises; the authorized distributor for Mercedes Benz in Dubai, Sharjah, & Northern Emirates, have entered into a pioneering new partnership by making Atlantis the first resort in the region with an entire fleet of hybrid cars. Sharing a commitment to offer premium service, attention to detail and providing a unique experience to guests, Gargash Enterprises and Atlantis, The Palm are taking luxury comfort to a whole new level by making Atlantis the first resort in the region to offer guests transportation in new economically efficient Mercedes-Benz S 400 HYBRID cars, provided by Sixt Car Rental, Gargash Enterprises.

Attending the launch specially from Mercedes-Benz in Germany, Ralf Gänzle, Product Management S-Class, CL-Class explained that Atlantis, The Palm, with its unique brand of luxury service, and Mercedes-Benz, luxury and prestige vehicles make the perfect pair in the quest of offering guests ultimate indulgence. Along with a compact design and smooth operation, the Mercedes-Benz S 400 HYBRID unique drive system does not compromise on space or the abundant features that define extravagant quality and rewarding performance.

The power in the lower engine speed range combined with lower fuel consumption makes the advanced hybrid work efficiently and comfortably in everyday use. This is particularly noticeable at traffic lights, when the vehicle stops and the start/stop function switches off the engine. When moving again, the electric motor restarts the main drive unit as part of a process which is virtually imperceptible for the occupants, saving fuel and minimizing emissions.

“We are constantly innovating and providing new experiences for our guests. Therefore, we are very proud to now being able to transport our guests in the comfort and luxury of the Mercedes-Benz S 400 HYBRID cars, when visiting Atlantis, The Palm," said Serge Zaalof, President and Managing Director of Atlantis, The Palm. “To associate our transport service with a reputable partner like Gargash Enterprises is something we put great value and pride in.”

Speaking on the occasion of the launch event, Karl-Johan Sandesjo, General Manager, Gargash Enterprises commented “Gargash Enterprises is committed to make Mercedes-Benz the car of choice for more and more people across the region. We are excited about our partnership with Atlantis, The Palm and are confident that guests who take advantage of this service will enjoy spending time in the S 400 HYBRID. We hope that our presence serves to enhance the visitors’ overall experience and stay at Atlantis, The Palm.”

In the virtues that define a Mercedes-Benz from safety to indulgence; the S 400 measures up in every way. The powerful V-6 teams up with a near-silent electric motor, a first-of-its -kind lithium-ion battery and a smooth 7-speed automatic to give you the S 400 HYBRID. The engine is designed for low wear, economical operation, high levels of ease and smoothness, as well as impressive power delivery, together with the familiar high level of effortless driving, the full boot capacity, and a classy interior with impressive agility.

“Sustainability is a key consideration for Mercedes-Benz. Even with our petrol engine models, with every new engine we produce the economy and efficiency improves whilst performance increases,” said Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant. “Many of our BlueEfficiency engines come with the same Start/Stop fuel saving function as the S 400 HYBRID, and it is even included in the newly launched A 250 Sport. The fact that luxury resorts such as Atlantis, The Palm recognize Mercedes-Benz for these attributes is testament to our success in delivering on sustainability, and marks a positive shift in regional attitudes towards technologies that provide greener solutions for luxury transport fleets.”

To make a reservation or book your stay at Atlantis, The Palm please visit atlantisthepalm.com or call +971 4 426 1000.

Atlantis, The Palm is the first entertainment resort destination in the region and located at the centre of the crescent of The Palm in Dubai. Opened in September 2008, the unique ocean-themed resort features a variety of marine and entertainment attractions, as well as 17 hectares of waterscape amusement at Aquaventure Waterpark, all within a 46 hectare site. It is home to one of the largest open-air marine habitats in the world, with over 65,000 marine animals in lagoons and displays including The Lost Chambers Aquarium, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Aquaventure features 18 million litres of fresh water used to power thrilling waterslides, a 2.3 kilometre river ride with tidal waves and pools, water rapids and white water chargers. Dolphin Bay, the unparalleled dolphin conservation and education habitat, was created to provide guests a once in a lifetime opportunity to learn more about one of nature’s most graceful mammals. Atlantis, The Palm is also known as the culinary destination in the region with a collection of world-renowned restaurants including Nobu, Ronda Locatelli and Rostang. The resort boasts an impressive collection of luxury boutiques and shops as well as extensive meeting and convention facilities.

About Gargash Enterprises

Gargash Enterprises is the authorized General Distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates since 1958. With showrooms and service centers across Dubai, Sharjah, Ras Al Khaimah and Al Fujairah; Gargash Enterprises provides customer focused operations representing the Mercedes-Benz brand in the best possible way.

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