Women Dominate Social Media

Women will talk, interact, consume and boost your social media pages

If you had the time to check your social media pages’ demographics then you wouldn’t be surprised about the fact that women are your most powerful audience and the ones you should target if you want to increase your brand awareness and success.

Furthermore, latest statistics, apart from backing up most of our observations, now confirm that women aren’t only taking over social media they also dominate all visual-based social networks such as Pinterest. But what is more interesting is their interaction with brands. It was found that women are talking to brands much more often and for various reasons plus they consume and share news and information more frequently than men.

So, instead of targeting your audience based in various data such as age, education or area of residence, maybe the gender of your fans should be your top element of choice. As you may see below,targeting and gaining women’s trust in social media seems to be a very good way to help your brand dominate social media.

In the following infographic, you may see among other things, the percentage of women in the most popular social media networks, their frequency of use, and the ways they usually interact with brands.

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