word on the street

The Bake Off dream is over! Love Productions’ decision to sell the rights of the iconic show to Channel 4 has been met with national outrage, becoming known as simply ‘Bakexit’. The decision has also seen the stars of the show fall like a poorly secured gingerbread structure leaving social media awash with ‘expensive tent’ jokes.

Good news! (Yes that’s right, some good news!). The UK is a nation of givers. Our survey of 2,000 UK Adults found that almost half of people on our small island donate to charity on a regular basis, paying out an average of £8.10 a month. It’s not just giving out money. Oh no! 11% regularly volunteer and 9% regularly fundraise.

We’ve conducted tens of thousands of surveys for the PR industry. Our research findings have helped to support media campaigns & secured exposure for our clients. The OnePoll panel, the people at the very heart of our research, play a crucial role in helping us to achieve robust data, and craft interesting stories and survey-led content.

In 2015 Collins English Dictionary’s announced that their ‘Word of the Year’ was in “Binge-Watching”. This decision was largely due to the staggering 200% increase in usage of the term that year. To me, this increase in the use of the word is not that surprising.

Today (29th February) is Rare Diseases Day, which aims to raise awareness of rare diseases to help grow funding and support for sufferers. Having personally lost a close family member who suffered from a rare disease, this topic is close to my heart.

After almost 4 years of being in a relationship, the inevitable and persistent “When are you getting married?” question from family and friends has well and truly reared its ugly head. We asked 2,000 adults if marriage is the be all and end all of a relationship.

The ‘wrong Miss Universe’ blunder at last year’s tournament has been named the most memorable reality TV moment of all time. The epic fail was witnessed by a TV audience of 7.6million and went viral on social media. Miss Colombia Ariadna Gutierrez was crowned for a full two minutes…

In light of the current explosive series of Celebrity Big Brother, which has had millions of viewers tuning in to the daily drama, OnePoll polled 2000 UK adults to discover what makes us so engrossed in reality TV. Nearly 4 in 10 of us watch some form of reality TV… we wanted to understand what draws us to reality tv shows.

OnePoll conducted two nationally representative surveys, which found that 22% of Brits don’t even know who Robert Burns is, and less than half know that the great Bard of Ayrshire wrote Auld Lang Syne. 14% said they didn’t know a single word of the song – apparently not even realising that the title features in the lyrics …

Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.

We live in a world of technology… it’s not surprising that we use it to help us find love. From how we meet, how we communicate, what we do on dates, to how we tell the world our relationship is ‘official’, the internet has revolutionised dating. So why are so many people so sceptical of online dating?

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I have been amazed by OnePoll’s ability to get high level interviews, especially those in niche audiences at C-Level. They are very responsive and attentive to all of my project needs.

Christopher LawrenceDirector of Research, Finn Partners

OnePoll were a perfect partner for us; exceptional customer service, always replying quickly and thoughtfully. They delivered everything we asked for on-time, and never wavered in their commitment to get us what we needed to determine the best path forward. I can envision a long and perfectly-formed relationship.

Nigel RothPartner, Davies+McKerr

The bowel cancer research we conducted with you received so much regional broadcast coverage – including a full day of reports and phone-ins with people recognising some symptoms and promising to get checked out. The volume of traffic to the symptoms page on the website shows that it can’t fail to have saved some lives as a result. An awesome result, thank you.

Anna MurrayPR Director at Formedia

Thank you for all your hard work. The client has been extremely pleased with the presentation and analysis that the survey results fed into. I would have no hesitation in recommending you and the team to others.

Alfie SimPartner, Agent Within

OnePoll are great to work with. They provide excellent project turnaround times from start to finish, making things much easier when dealing with our research requirements. Their research really adds to our content and helps enhance a topic for our viewers.

Vivek SharmaGood Morning Britain (ITV)

The service levels we receive from OnePoll are first class. They totally understand the pressures arising from our fast-paced business and can be relied upon to add value to our own thinking.

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