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Interview - Chatting With A Marketing Enchantress

I was able to get a few minutes of Dorie Clark's time the other day and I asked her a few questions. I think you'll like what she had to say.But before we jump into the interview I just wanted to say "Thank You" to Dorie. Of all the great things that Dorie has accomplished in her life (and there are many great things this women has accomplished.) I'm personally most proud to call her my friend. She has helped me countless time, and she was one of the few who wasn't afraid to help me when I was still a nobody.For this and many other reasons I can't even begin to list here I am "Very Grateful" and "Very Thankful" that she allowed me some of her time for this interview.So without further a due let's get to this interview and get to know more about my friend Dorie Clark.

CS: If you
could ask one U.S. President past or present a question what would it
be? And why?

DC: I’d be
curious about President Eisenhower’s current thoughts about the
state of the military-industrial complex, and the solutions he’d
propose in light of today’s geopolitics.

CS: Why did you
choose to use Marketing as your platform to become a thought leader
in?

DC: When I
launched my consulting business in 2006, I initially focused on PR
and communications, because that was where I had experience, having
done press for political campaigns and having been a reporter. But
the PR landscape was changing dramatically at the time with the rise
of social media and the decline of newspapers, and clients had a hard
time accepting the new realities. Marketing seemed to be a broader
and more fruitful avenue to pursue.

CS: Tell me
what makes Duke University special to you. And tell me what makes
Duke so great.

DC: I was a
Blue Devils fan growing up, so it’s terrific for me to be able to
teach at Duke’s Fuqua School of Business now. What I hear again and
again from students is that they’re drawn to Duke’s legendary
“Team Fuqua” ethos – a business school culture that is
supportive rather than cutthroat, which is very different than many
other schools.

CS: Of all your
favorite foods, which one would be the most difficult for you to give
up for the rest of your life?

DC: I like
Indian food a lot, so that would be hard to let go. But perhaps most
logically, I’d say coffee and tea, because caffeine is literally
addictive.

CS: If you
could have any one book instantly memorized - cover to cover - which
book would you choose? And why?

DC: I’d go
for the Bible, because it’s such a cultural touchstone in Western
culture. I’d immediately be able to grasp all sorts of literary
allusions, and also combat people who were misusing or misconstruing
it.

CS: What is the
greatest lesson in life you've ever learned?

DC: Probably
the most painful and personal one is that even when it’s a
difficult decision, it’s far better to end a relationship with the
wrong person, rather than settle down into a lifetime of having a
deleterious relationship.

CS: If you
could be anywhere in the world for New Years Eve where would you be?
And why?

DC: Typically
I’m at Renaissance Weekend, an ideas conference in Charleston, SC,
which brings together a terrific assortment of smart and interesting
people.

CS: If you were
backed by investors to create, introduce, and market a new product
throughout the world, what would it be?

DC: I’ve long
wanted to invent a way to verify that sunscreen has actually been
evenly applied, so that you don’t get burned in the one spot you
missed.

CS: What's your
favorite number 1 through 9? And why?

DC: I’ve
always liked “8” – probably not for any particular reason, but
I feel validated because the Chinese think it’s super lucky.

CS: If you
could wake up tomorrow fluent in one language what would it be? And
why?

DC: French,
because I’ve been trying to learn it since first grade, and it’s
incredibly embarrassing that it still hasn’t happened.

CS: When you
were a kid, what job did you want to do when you grew up?

DC: I wanted to be a spy – I was
obsessed with James Bond. (P.S. - Dorie and I shared the same job we wanted to be when we were kids.)If you'd like to know more about Dorie and the amazing things she is currently doing please click on her links below.Dorie's Links:WebsiteTwitterInstagramFacebookEmailPodcastsBlog