Madigan Pratt, President of MP&A Digital and Advertising, will be presenting marketing case studies on successful TripAdvisor strategies at the next TripAdvisor Master Class. The class will be held on Monday, December 9, 2013, at the Hilton Rose Hall Resort in Montego Bay, Jamaica.
"TripAdvisor is...

The discerning readers of Condé Nast Traveler have spoken. This week the prestigious travel magazine released the results of its annual survey recognizing the best cities, islands, cruise lines, airlines, hotels and resorts in the world.
Congratulations to all of the honorees of the 2013 Readers’...

Review sites like Google, Yelp, Citysearch and even TripAdvisor have taken a huge hit recently in the media for publishing fake reviews. So have a number of so-called reputation management companies for helping foster the practice.
Just yesterday the New York Times reported that the State's...

WILLIAMSBURG, Va. – The Somerset on Grace Bay, a five-star luxury resort on the world-famous Turks & Caicos beach, has selected MP&A Digital & Advertising as its agency of record for North America.
After a comprehensive marketing audit, MP&A Digital & Advertising will develop an integrated...

The world of search engine optimization has taken several dramatic turns in the past few years. Consequently, successful small luxury hotels have changed course to address the new reality.
This article provides an overview of changes in SEO, shows why public relations is more important than...

There they were, two articles one right on top of the other in the very same enewsletter, each espousing a polar opposite point-of-view on social media.
The first article, Hotels Don’t See Social Media as a Priority, cites research conducted in five countries by the prestigious...

Email marketing, when executed well, is one of the most powerful sales media a small luxury hotel has in its marketing toolbox. The problem is, not that many hotels do it well and as a result fail to realize its full revenue generating potential.We know...

No one can guarantee your hotel will show up on the first page of a Google search for hotels in your destination, but that’s the goal every hotel must strive for. Why? Because research shows that if your hotel doesn’t appear on page 1 or...

Over the past few weeks Joe Buhler and I have been having numerous Google+ conversations concerning the effectiveness of social media. Joe is a principal of buhlerworks, an expert in development and execution of social web marketing strategies.
Several conversations dealt with the many myths surrounding...