Press and News

Sage appoints Jacqueline de Rojas to lead business across Northern Europe

Sage, the market leader for integrated accounting, payroll and payment systems, has announced that Jacqueline de Rojas will lead its business across Northern Europe.

In the newly extended role of EVP Northern Europe, de Rojas will join the company in the autumn and lead the tech company's UK & Ireland business with 2000 colleagues headquartered in Newcastle.

She will be responsible for growing the business and continuing to drive Sage’s transformation, focusing on continued recurring revenue growth and driving software subscription revenues as customers work more closely with Sage to compete and flex under increasingly competitive conditions.

With over 25 years of operational experience in the software business, de Rojas joins from Citrix, where she led the Northern European business as General Manager & Area VP. Prior to taking up her position with Citrix, she has held executive roles at global enterprise software businesses. In all these roles, she was responsible for customer facing businesses driving revenues, aligning with key partners and growing market share.

de Rojas is a passionate advocate for more opportunities for women and diversity in the boardroom and is the board champion for women on the board of techUK. She has been President of techUK since July 16th 2015. Holding a number of board and advisory positions, she also serves as a non-executive director on the board at Home Retail Group PLC. She was been named as the most influential woman in IT in the UK 2015, and in Debrett’s 500 People of Influence in social and digital this year.
Stephen Kelly, CEO, Sage comments: ‘Jacqueline has blazed a trail in our industry, as a tech expert and as an inspiring female leader. We are so thrilled to be bringing her vision, leadership and passion for tech and enterprise to Sage. She will re-energise our business across this crucial region and continue to push us forward as a Champion of Small & Medium Businesses in Northern Europe.’

Jacqueline de Rojas comments: ‘I have spent my career committed to the technology industry, especially in the UK, and I am passionate about harnessing its potential to create a digital nation of significance. I’m inspired by Sage’s commitment to this cause and by the transformation journey this global tech powerhouse is undertaking. Now, more than ever before, business needs to step up and play its part in seizing the opportunity to create a nation of entrepreneurs.’

About Sage

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs. Sage began as a small business in the UK 30 years ago and over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy. We reinvent and simplify business accounting through brilliant technology, working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. And as a FTSE 100 business, we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation.
Sage – a market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.