Yes you read that right, Joy Ride has entered the digital age. You may be thinking "gosh darn it's about time" or "I thought you already had one?" but in fact we have held out longer then most, and theres a good reason for that: The Y2K bug scared the snot out of us! I mean think about it, that one little computer bug was supposed to be like living under your bed or something and dropping planes out of the sky, crashing banks, making babies cry. After all that new millennium stress we decided to put computers down for a little while (ok maybe a long while) and just get back to what we're good at: Riding bikes. But the times are a changing, and the sub-dermal neurological implants under our our scalps are starting to send singles to our hypothalamus that it's time to log back in and become one with the cyber overlords..... OK maybe we not entirely but that pretty much what happened.

So heres the deal, if you look up at the top of the page you'll see this little button that says "Store", before you click on it you're going to want to take a deep breath and find your center, and maybe even take a seat because this is going to get exciting. Once you've clicked on that little button you're going to be teleported to world filled with toys, and parts and all sorts of shiny bits that just scream "Buy ME!", so don't loose control (or do, we don't mind) and just start swiping. No, keep your calm and find yourself to the top of the page and click on "Joy Ride Gear" (Or just click HERE). There you will find that in the spirit of celebration we are offering all of our new Joy Ride apparel to our esteemed customers at 10% off on pre-order! This is pre-order only, and this deal will only be offered for two weeks, so pull out that charge card, polish the magnetic strip, and get swiping (Typing)! Tee shirts, hoodies, wool Jerseys and hats! We're pretty excited about all of this, and we hope you are too. See you in the cyberverse.

*Expect 30 days for completion of order, all orders are in-store pick up (Unless you call and make arrangements). Colors and designs may vary slightly from digital proofs to actual items.