686 Welcomes Cam Pierce to the Family

686 Welcomes Cam Pierce to the Family

LOS ANGELES, CA – March 13, 2013 –

686 Technical Apparel is proud to announce the addition of professional snowboarder and footy stacker Cam Pierce to its international pro team.

Cam will be bringing the 686 Smarty collection of outerwear, the original trademarked 3-in-1 detachable layering system, to life in urban sprawls and off backcountry jumps across the globe this spring as well as collaborating on future outerwear designs.

Cam will also be keeping his hands warm and dry exclusively in 686 gloves and mitts.Keep your eyes peeled for a signature 686 glove design in the future.

“Cam destroys whatever is in his path from urban spots, as seen on the cover of Transworld Snowboarding this season as well as in Forum’s final release “Fuxk It!,” to backcountry jumps and whatever else is in the mix,” explains Patrick McCarthy, 686 Team Manager. “We’re also excited to have Cam repping our new collaborative first layer project with his co-sponsor and our friends, Airhole Facemasks,dropping next fall.”

Cam, who is currently supported by Endeavor Snowboards, Airhole Facemasks and Electric, joins the current 686 crew including Forest Bailey, Phil Jacques, Sammy Luebke, Marco Feitchtner and Sebi Geiger.

“I’m really excited to be a part of a family with such a long history and great reputation,” exclaims Cam.

Rider owned and operated, Westlife™ Distribution USA LLC is the parent company of 686® technical apparel, Matix Clothing® and the exclusive partner with New Balance® and Dickies® performance products. Since 1992, Westlife has provided the riding community with innovative, progressive, and technical apparel, outerwear, footwear and accessories found in specialty retail locations throughout theworld.