Insights that are always on. Even when data is offline.

Today’s customers are everywhere. Checking emails, browsing websites, visiting stores, and speaking with customer service. With Analytics Data Workbench, you can see your customers’ entire journey across online and offline channels. And you get the insights you need to drive revenue — all with one easy-to-use interface.

360-degree view of customers.

Consolidate all your online and offline data to get a bird's-eye-view of the customer journey and improve cross-sell opportunities.

Predictive data insights.

Get advanced and predictive analysis on all your data, and get the insights needed to make improvements across your marketing.

Real-time ad hoc analysis.

Quickly find solutions through unrestricted processing, analysis, exploration, and reporting on tens of terabytes in a single dataset.

Here’s what you can do with Analytics Data Workbench.

Customer propensity modeling.

Define which customers are most likely to convert, so you can predict visitor behavior and maximize your campaign’s success.

Audience clustering.

Analyze large amounts of data simultaneously to categorize visitors and create audiences for more in-depth targeting and personalization.

Correlation analysis.

Identify trends and relationships in large datasets using standard correlation equations, so you can analyze data faster and highlight changes over time.