Friday, January 29, 2010

Another article, entitled "Mantyhose is 'Great European Fashion Trend'" appeared on the SockShop website Jan. 27th describing how it is expected to, "...take the U.S. by storm, according to a new report." I suppose being "uber chic by next year," as the original Philly Mag (In Defense of Men's Tights) article puts it, is similar to taking the country by storm. In any case, this example shows the value of getting coverage from a larger, established news organization. The more prestigious the original venue of the article, the more spinoff articles there are elsewhere in the ensuing days and weeks.

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Wear Your Legwear with Confidence

Winning Hearts & Minds...

ACTIVSKIN Legwear makes a bold proposition--that support tights and sheer hose are as well-suited to men as they are to women. Men are just as likely to have tired, achy legs or need some additional warmth, but haven't had the benefit of comfortable, reasonably priced legwear--until now. ACTIVSKIN fills that gap by providing a masculine alternative. You could say we're all about changing hearts & minds--from pantyhose to mantyhose...

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*What's This About The Nylon Gene?...

Someone once noted that, "There are two kinds of people in the world. Those who have 'the nylon gene' and those who don't." While DNA might not really be to blame, the fact is, Men's Legwear is a real phenomenom that's moved from The Fringe to The Edge and now appears poised to break into the public consciousness in bigger ways as more and more guys are now willing to at least give it a go. We at ACTIVSKIN have watched sales increase through 2008 and 2009 despite the nation's continuing financial woes.

Here at 'The Nylon Gene' we're scratching beneath the surface of the emerging men's legwear trend. We're looking to explore it from all perspectives and solicit candid opinions and critiques from those who've only just discovered there is such a thing, as well as those who have been wearing it for years. The media (TV, Radio, Print, Online...) have been paying pretty close attention of late, and we want to make sure that the complete picture is getting to our friends out there who are writing and talking about it and shaping public perceptions. So, pull up a keyboard and tell us what you think.