Top Tip 7: Maximise engagement from your staff

It’s day seven of our ’10 Top Tips For B2B Marketers To Make 2014 A Success’ series and today’s tip looks at how you can maximise engagement from your staff! To read yesterday’s top tip, click here: Top Tip 6.

Top Tip 7: Maximise engagement from your staff

Customer loyalty starts from within and starts from the top of any company. Listen, inform and show commitment to your staff and they will express this outwardly. Firstly, always make sure employees have the opportunity to feed their views upwards and be heard. Secondly, keep employees informed and in-the-loop about what is going on in the organisation. Lastly, always show your passion and commitment to moving the organisation forward and achieving goals.