We’ve all heard of medical tourism in which travelers head abroad to get liposuction or a nose job and then recuperate on the beach – but have you ever heard of a mustache transplant vacation?

Cosmetic surgeons in Turkey have been performing hair transplants on balding men for years; however, it seems there’s now growing demand from men with bald upper lips.

Men from Asia, Europe and the Middle East have been flocking to the country in order to give their mediocre moustaches a helping hand and tourism agencies have taken notice. Many local companies have begun offering “transplant packages” in which tourists can get their surgery done before chilling out at a Mediterranean Resort or hitting the capital’s shopping malls.Turkey has quickly been making a name for itself in the health care tourism industry. Last year alone, the country earned $1 billion from travelers visiting to have surgical procedures done. Of course, most of that revenue likely comes from procedures like plastic surgery, but the facial hair transplants are certainly adding up, with one doctor in Istanbul claiming he performs around 60 mustache transplants a month.

Interestingly, there’s little interest from Turks in getting the procedure done. According to the Wall Street Journal, the number of Turkish men sporting moustaches has fallen radically in the past two decades – not that they have any trouble growing facial fuzz. “Personally, I’d be suspicious of a Turk who couldn’t grow a mustache,” a salesman from Istanbul told the newspaper. “But if foreigners need to come anywhere for the operation, it should be here. The Turkish mustache is still the envy of the world.”