Who are we & what do we stand for?

LWD iSOW Label

Find out more about our philosophy, approach and groups.What is the meaning of LWD , iSOW, Witness Productions & how they link up.

The Concept of socially aware

SOCIALYiWEAR is a new fashion label, created to bring socially aware mind sets to the forefront of consumer activity, using the economic might of consumption to reinvigorate the notions of social responsibility, interdependency and sustainable living. This will be underpinned by precuring the allegiance of up and coming young fashion designers and established brands and music [BRANDS & BANDS], under a clear and concise, socially aware agenda, that promotes the virtues and benefits real growth can bring to the quality of life; products and services across the board.

Millennial Footprints

Is a self-aware (30-) grassroots youth movement, that uses streetwise fashion iconography and U.S.P Urban Street Psyche to educate, support and learn from like-minded people across the generations. These will be a part of what makes up the foot soldier pioneers for change!​

Generation X

Generation X (30+) the mature ethical thinkers, will act as economic mentors of the social brand and the Millennial Footprints. It will be their ethos to understand, encourage, interoperate and promote the sentiments expressed by the generation that follows!

In order to fully appreciate the magnitude and potential of the ISOW label from its EVOLUTION! to its REVOLUTION! through to its natural ADAPTATION and AWAKENING it will be necessary to establish the popular definitions of these highlighted terms & ours…

POPULAR DEFINITION OF EVOLUTION!1 The process by which different kinds of living organism are believed to have developed from earlier forms during the history of the earth.2 The gradual development of something.OUR DEFINITION!EVOLUTION = REVOLUTION OF MINDSTHOUGH SOCIALLY INTERDEPENDENT THINKING AND GLOBAL ECONOMIC CO-OPERATION!POPULAR DEFINITION OF REVOLUTION!1.a forcible overthrow of a government or social order, in favour of a new system."the country has had a socialist revolution"OUR DEFINITION!REVOLUTION = THE PROCESS BY WHICH MINDS EVOLVE TO A HIGHER STATE OF COOPERATION!POPULAR DEFINITION OF ADAPTATION!

the action or process of adapting or being adapted.

OUR DEFINITION!ADAPTATION = THE PRODUCT OF EVOLVED MINDS IN A PERMEATE STATE OF REVOLUTION!POPULAR DEFINITIONS OF AWAKENING/CONSCIOUSNESS1.the state of being aware of and responsive to one's surroundings."she failed to regain consciousness and died two days later"2. a person's awareness or perception of something."consciousness emerges from the operations of the brain"OUR DEFINITION!CONSCIENCENESS = EVOLVED MINDS READY FOR A REVOLUTION!MINDSM- Many I- Interdependently N- Navigating D- Directed S- Solutions​​