St. Patrick’s Day Marketing Ideas For Your Small Business

Here’s a few ideas for how you can promote your business for St. Patrick’s Day.

If you’re an Irish pub, promoting and celebrating St. Patrick’s Day is easy. All you need is green food dye (see above).

But what if your business has nothing to do
with Gaelic culture, let alone, adult libations? How can you market your
business for St. Patrick’s Day?

Here are some ideas….

Instagram Selfies

For starters, think of the holiday as a great
way to increase your store’s Instagram following.
Here’s one example of what to do. For each customer that comes into your place
of business wearing green and takes a selfie and puts your business Instagram
handle in the post, the customer can receive a discount code. The code would be
messaged to each customer through Instagram.

Remind Your Customers How Lucky They Are

Here’s another way to capitalize on social
media….

On St. Patrick’s Day, ask your
customers/followers how they feel lucky. For example, some of your followers
may say they are lucky to have such an amazing spouse or job or kids. Asking
your followers how they feel lucky is a good way to remind them that chances
are, they have it pretty good. And besides, asking open-ended questions is a
great way to engage with your customers and develop a sense of community.

Go Green

Of course, St. Patrick’s Day is associated
with the color, green. But it’s not only bars serving green beer that should
get to have all the fun. Got a coffee shop? Serve green coffee. Have a
pizzeria? Green pizza slices? Now that’s unique! A Mexican restaurant that
serves green tacos?

And you don’t have to be in the food service
industry to go green. If you have a clothing store, decorate all the mannequins
green. Even mannequins are Irish for a day!

Scavenger Hunt

No matter what place of business you have, you
can host a scavenger hunt. Offer prizes every half hour or so for finding the
leprechaun. Same goes for the four-leaf clover (poster-sized, of course; it
might be too difficult for someone to find an actual four-leaf clover).

Pot of Gold

Some ecommerce sites have a spin the wheel
pop-up. This pop-up usually ends up being a coupon code. Give your customers
the St. Patrick’s Day equivalent in your store: a pot of gold. With a little
creativity, including some gold spray paint, you can turn an ordinary plastic
bucket into a pot of gold. Shoppers can dip their hand into the pot of gold to
retrieve a prize such as a free gift of $10 or less with a purchase of, say,
$30 or more.

Baked Goods

Any store, cafe or independent business can
lay out some shamrock cookies. Your customers will appreciate free Irish-themed
baked goods.

Email Marketing

Don’t forget to use your point of sale (POS)
system to market St. Patrick’s Day promotions to your customers via email. Not
sure how a POS can do that? Contact us today for a demonstration.