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6. The Consultant
Name: Cheri MahTitle: Research Fellow at the UCSF Human Performance Center and UCSF School of Medicine and NBA sleep consultantWhy they're interesting: Pioneered the use of sleep optimization in pro sports
Back in 2...

7. The Viral Star
Name: Maria Title: Youtube creator/ASMR-tistWhy they're interesting: Making videos that lull people to sleep
Millions of people have made their way to the Gentle Whispering ASMR Youtube Channel. And thousands of them...

12. The Sleep Deprivation Authority
Name: William “Scott” KillgoreTitle: Director of the Social, Cognitive, and Affective Neuroscience Lab in the Department of Psychiatry at the University of ArizonaWhy they're interesting: Figuring out...

8. The Revivalist
Name: Roger EkirchTitle: Historian at Virginia Tech UniversityWhy they're interesting: Reintroduced the long-lost practice of "segmented sleep" to the modern world
Thanks to Roger Ekirch, the 1800s are all the rage — ...

5. The Exorcist
Name: Baland JalalTitle: Neuroscientist at The University of CambridgeWhy they're interesting: Invented a simple method for escaping sleep paralysis
In 2005, Baland Jalal woke up to the feeling of a ghost choking him an...

4. The Health Reporter
Name: James HamblinTitle: Health Editor at The Atlantic and author of “If Our Bodies Could Talk”Why they're interesting: A doctor-turned-writer with a sleep obsession
Only a few years ago, James Hamblin was a ...