Business Development

Business Partnerships Hundreds of brands, agencies and retailers place media and promotions yearly using Macerich Shopping Centers as a platform to reach their target market. Capitola Mall is "where the stores are" and for brands, it certainly is “where the people are”. In fact, millions of people visit Capitola Mall annually. At Macerich, we understand that access to our consumers provides companies, brands and retailers a clear, competitive edge in today’s cluttered marketplace. Media Network Advertising OpportunitiesCapitola Mall is an ideal place to reach consumers with in-mall media when they are predisposed to making a purchase. Reach and frequency is optimal; shoppers view advertisements when entering the mall, visiting the food court and throughout the common area. Capitola Mall's in-mall media breaks through the clutter with high-impact, high-visibility, spectacular advertising and promotional messaging.

Sustainability

Macerich recognizes the importance of environmental and social considerations in conducting our business. We strive to conduct our business in a socially responsible manner that balances consideration of environmental and social issues with creating long term value for our Company and our stockholders. Macerich is committed to improving its natural resource efficiency and demonstrating that the operation and development of its properties can be conducted in an environmentally responsible and sustainable manner. Consideration of these issues is an ongoing part of operations, whether it relates to our offices or centers.

Macerich has already achieved many benefits through our concerted environmental efforts as outlined in our Sustainability Report. Click here to view a copy of our Sustainability Report. In our Sustainability Report we are pleased to share details of Macerich’s company-wide efforts to operate in an environmentally responsible and sustainable manner. Sustainability has become a guiding principle that is integrated throughout our organization and become part of our corporate culture. Macerich’s Sustainability Program began in 2008 and since that time comprehensive efforts have focused on our people, our properties and our processes. In this Sustainability Report you will learn about our efforts in four key focus areas and specific programs for the following:

Our success to date has shown that environmental and financial goals are not mutually exclusive. Recently, we elevated our efforts and are in the process of installing solar panels at 11 properties in Arizona, California, Colorado Connecticut and New York. These solar installations are part of our new partnership with Panasonic Eco Solutions North America that is designed to yield an estimated 10MW of clean energy, enough to power approximately 10,000 homes. Centers participating in this solar initiative are: Panorama Mall, Los Cerritos Center, The Oaks, Lakewood Center, FlatIron Crossing, Fresno Fashion Fair, SanTan Village, Queens Center, Danbury Fair Mall, Inland Center, and Twenty Ninth Street.

Macerich is committed to generating real savings and environmental impacts that enhance our position in our communities and with our stockholders and partners across the industry. Through this commitment, we look forward to increasing the benefits for Macerich and the environment in the years ahead.

What We’re Doing at Capitola Mall

We have several dedicated recycling containers on-site for separation of waste including cardboard, paper, and mixed use – to minimize our impact on the landfill. All waste is then collected by our local recycling facility to ensure proper disposal.

In 2006, we replaced eight out of our twelve common area HVAC units with new units, meeting much higher efficiency standards.

In 2009, we implemented new lighting protocols that allow us to minimize energy use and lower our carbon footprint without any impact on the shopping experience. The most significant example is replacing all of our High Intensity Discharge (HID) metal halide bulbs with energy efficient Compact Fluorescents (CFL). Currently, we are also exploring other lighting methods to further reduce our carbon footprint.

Social Responsibility

Capitola Mall is proud to be a community partner. We strive to meet community challenges through a combination of employee volunteerism, financial support, in-kind donations and partnerships with non-profit organizations which have missions consistent with our vision and values.

Contribution RequestsEach year, Capitola Mall, will contribute a preset amount of funds in the form of Gift Cards, merchandise and use of property to a diverse group of organizations. Hundreds of requests are anticipated each year. Donation recipients may include civil organizations' education programs; food banks; foundations; hospitals and health care organizations; youth programs; performing arts and museums and many more. Each request is reviewed carefully, however, not all requests can be granted.