Annually, we do
a year in review of our articles. We do this for several reasons. First, we want
to make sure we are publishing content that people are hungry for. A lot of people say content is king, but the
real fact is that only high-quality relevant content is king. Second, we need to
analyze our own marketing (our blog, internet radio and WebTV shows are all part of that mix).
This is a prerequisite for any successful
business. Third, it's always a good idea to reflect on the year that has just passed.
It’s hard to plan where you’re going if you don’t know where you’ve been. It’s also
a good way to get ready for the coming year ahead. This year, several of our articles
hit home runs. More so that in some other
years. A few were big surprises, others we knew would be hits for sure. So, get
ready for a fast and fun rewind of 2017 because, in this episode of Working the Web to Win, we will reflect and expound
on the “Best of the Best for Working the Web,”
in the year that just passed.

I have been writing prediction articles for several
years now and what is surprising is how fast things are evolving. My earlier articles
would prognosticate about things two to three years out, and most would come to pass as predicted. Today,
new ideas spread so quickly, and the product
development cycle is becoming so short that making even short-range predictions are
getting a little tricky. Nevertheless, I have spotted several trends in A.I., Cyber
Security, Next Gen Tech, IoT, Internet Marketing, Web TV, Social Media and Fake
News that will evolve like gangbusters over
the next 18 months. So, gaze into my crystal ball as I reveal what’s coming next
from the ever-evolving cyberspace of the World Wide Web.

Every year since
the invention of malware, cyber-attacks have escalated. This is especially true during the holiday season. Every October, the
U.S. government commemorates National Cyber Security
Awareness Month, guided by the U.S. Department of Homeland Security and
the National Cyber Security Alliance. My question is why don’t they declare
the whole fourth quarter National Cyber Security Awareness Season instead. During
the holidays, cybercriminals are all too aware
of how people are distracted by their holiday plans. People become more careless
online, especially on social media and this allows
cybercriminals to take advantage of them. To make
things worse, it’s extremely easy for anyone to acquire hacking and ransomware
tools that are easy to deploy, without being a cybercriminal mastermind. In this
episode of Working the Web to Win, we will explore the latest cyber holiday threats
and provide our readers with tips, tools,
and resources to counter these holiday Cyber-Grinches.
So, put on your holiday cap to learn about what happens as the season of thieving
nears.

Health Trackers
and Smart Watches are everywhere. You can walk into a room without noticing these
items inhabiting the arms of thousands of people across the fruited plain. It has been about five years since these items
were introduced to the public and the fad
has turned into a trend that still seems unstoppable. In fact, it appears these
devices are replacing regular watches as the de facto timepiece. This trend will grow as long as computing power grows, size
shrinks, devices improve, and the prices drop. It seems that there is no end in
sight to the number of people adopting activity trackers and smartwatches. This
is especially true for health conscious and athletic individuals. In this episode
of Working the Web to Win, we will delve into the latest and greatest activity/health
trackers and smartwatches. There is considerable
overlap between many of these devices, and
this article will endeavor to help you understand the differences. So, roll up your
sleeves Dick Tracy and take a gander at your wrists as we take a close look at the
latest and greatest Smart Watches and Activity Trackers.

How
to Make Sure Black Friday Doesn’t Make You See Red

By Hector Cisneros

For more than a century, Americans have
been engaged in what has now become a time-honored
tradition where holiday shopping starts right
after Thanksgiving. Today that event is called Black Friday. If you’re a retailer,
my question for you is this; Is Black Friday your Best sales day or is Black Friday
making you see red? Are you able to generate
sufficient local business versus the online competition? Or, are you seeing dwindling
sales? If sales are dwindling, then it's time to take advantage of the internet
to garner new sales and new customers! In this episode of Working the Web to Win we will explore Black Friday Marketing Tips to help local retailers compete with the online retail giants.

It’s almost the
200th anniversary of the classic horror story Frankenstein, by Mary
Shelley. So, what’s this got to do with marketing? Lately, there have been a slew of news stories about how advertising
and newsfeeds have gone awry doing everything from favoring a political candidate,
and allowing hostile foreign governments to
influence elections, to allowing advertisers
to target hate speech or dissidents without the search and social media giants knowing
what’s going on! In this episode of Working the Web to Win, we will take a close look at the Frankenstein results being produced by search and ad algorithms now being
used by the internet giants. In fact, we will see how these scary results foreshadow the future of Artificial Intelligence
and its uses in the 21st century.

If you ask about the cost of doing SEO
work, most businesses will tell you that outsourcing your SEO work is costly and
time-consuming. You don’t normally hear people
say, “yeah, it’s easy to do, and I use these
free tools.” Well, what if I told you Google provides a number
of software tools to improve visitor experience, make your website convert better
and raise your search engine ranking. Would you use them? In this episode of Working
the Web to Win we will highlight and explore more than a dozen online software tools.
Google provides these tools free for any would-be
internet marketers. So, fire up another browser tab and get your mouse ready to
click on some cool tools as we explore Google’s free SEO tools and apps to raise
your ranking.

For more than a decade, hackers and
cybercriminals have been increasingly wreaking
havoc on business, government and the general public. Cybercrime has increased by
a 100-fold in the last decade. Now it’s time to counterattack! But how, you ask?
By what means do we have to counter this ever-growing menace? The fact is, we always could stop most hack attacks in their tracks.
It’s just that people and businesses and governments try to implement what I call
the least effort most gain strategy. This
does not work! What does work is to implement the
tools available and to then continuously upgrading your capability to stop
all threats. Plus, there are new security
measures available to make it much harder to breach your defenses. By implementing
new and time-tested measures to thwart cybercriminals dead in their tracks, you
can safeguard your digital domain.

What are these new and tried and true
security measures? How can a business, government, or individual protect themselves
from the increasing threats of cybercrime? In this episode of Working the Web to Win, we will explore new security measures that
have just been released by Google and other companies to help counterattack the
latest hacking threats being perpetrated by
cyber criminals and rogue nations. We will also provide a detailed security plan
that will stop most cyberattacks in their tracks. This will provide the reader with
a list of potential threats and a means to further thwart hack attacks. So, get
ready to print out this article and bolster your security as we delve into the latest
in internet security methods to counterattack those who hack.

Content Marketing has become a buzz
word of today’s marketing professionals, yet most of these honest, hard-working
individuals only know part of what it means to be successful in this arena. Many, only work
in one or two areas of content marketing like
blogging, producing videos or posting to Facebook. What does it really take to be a successful content marketer?
What are the principles followed and the marketing elements used to achieve success?
In this episode of Working the Web to Win,
we will explore four of Working the Web to Win’s primary Success principles. We
will also cover seven of our main marketing processes so that you will understand
and implement our successful methods. So, let’s delve into these content Marketing
Tips and Best Practices as we cover Content Marketing in the 21st Century.

Millions of new products and services
are launched for sale on the internet every
year. Some become profit makers for their respective companies. A few become big
profit makers, and a very small percentage
become mega-hits generating millions of dollars
in profit. What are the elements that produce mega-hit
sales? How is it that many great products never achieve much success and some products
of mediocre quality take off and soar to sales heights? In this episode of Working
the Web to Win, we will look at four very
important elements that control the life cycle of successful sales on the internet.
We will explore many of the aspects of a sale that include; “Good Internet Products
and Services,” "How to Get Found," "Increasing Conversion" and
"Creating a Positive Image." So,
take notes and share this with your friends as we delve into the Life Cycle of Successful
Sales on the Internet.

Today’s world is
a mixture of profound opportunity and unprecedented threats. The dangers come our
way because we have created the Internet, a worldwide
communications network that provides instant access to people and computers.
But this same wonderful tool comes with a very scary dark side. This same doorway
that gives us access to a universe of information can swing both ways. It can allow
cybercriminals to come into your digital house and steal all your most valuable
digital possessions. It can give them access
to your digital identity, your account numbers,
passwords even your digital memories like photos and videos. In this episode of
Working the Web to Win, we will explore how to vet companies and websites on the
web to lower your risk of exposing your digital life to the ravages of cybercriminals
and hackers. You will learn about websites and tools that allow you to check to
see if a website or company is legitimate or a scammer
waiting to sink its claws into your digital
devices. So, let’s start digging into the research that shows us how to vet websites and companies online so we can avoid scams
and stay safe while using the internet.

For years we have been writing about the threat of hackers and
their attacks on our institutions. Today the threat level has now evolved into an
ongoing curse because the latest hack on Equifax will have long-lasting negative effects on millions of Americans
for many years to come. In the past, we have written
how our government has been asleep at the wheel when it comes to the threat of hack
attacks. Now our personal and financial information is being exposed by hacks on
companies like Equifax, who have been gathering our personal information for decades
without our permission. This hack attack has compromised 143 million amercians and
made us vulnerable to all kinds of fraud and financial devastation. In this
episode of Working the Web to Win we will
discuss the hard reality of this breach. We will discuss the outlook and its
consequences and we will provide direction and solutions to help mitigate this horrendous
long-term threat. So get ready to understand the
the situation that 143 million of us are now in. So Take notes on what you have
to do, because this problem is going to get a lot worse before it gets better.

There you are glued
to your TV set, computer, tablet or smartphone watching the blow by blow coverage
of a natural disaster happening in your area. It doesn’t matter if it’s a hurricane,
flood, earthquake, solar flares, freak storm or a combination of these events, your
world has changed for the worst. However, today's
disaster recovery efforts are much faster
and better than just ten years ago. Today we receive disaster warning
much earlier than before. News coverage is widespread and available on most digital
devices; Social Media and the Internet allows
us to connect and communicate with friends, family and even work as we move to recover
from such devastating events. In this episode of Working the Web to Win, we will explore new technologies, online
services and digital capabilities that make terrible disasters a little less terrifying
and provide help and hope to the many who have been affected by such horrendous
calamities. So, read on and share this with your friends and family as we learn
how the internet and digital tech is helping mitigate natural disasters.

When it comes
to using apps to promote a business, the first thing that comes to mind for most
business owners is Google Adwords or Facebook.
That’s because Google has 71% plus of the search traffic and Facebook has
more than 2 billion users. They also have
an advertiser interface that’s is relatively easy to use. A manager sitting at a bar can literally control
and Adwords Express campaign or tap Boost on Facebook to advertise and after entering
their credit card number, their advertising starts running. Whereas with other apps, like Yelp, you must claim
your business, then you have to contact an account representative and do more labor
to spend money on ads. This goes for other
apps as well.

Selling products and services
online is a multi-billion-dollar industry. In fact, it’s a 427-billion-dollar industry in
the US alone. Worldwide 1.61 billion people purchased
goods and services online. However, many seasoned
businesses are struggling to find significant returns on their eCommerce investments.
An article in BIG Commerce states that many retailers are struggling to capitalize on their
digital sales channels. Today eCommerce competition is fierce. Whether
you’re competing directly with the giant eCommerce retailers like Amazon, eBay, and Walmart, or you're struggling to get your
unique new product found in the sea of online sales sites, today you must be strategic
and have all your eCommerce ducks in a row. If your web pages don’t have all their
T’s crossed and I’s dotted, people will simply
go to your competitor and buy from them instead. In this episode of Working the
Web to Win, we will cover all the important
aspects needed to produce your secret sauce to create a successful eCommerce website
business. So, keep reading and learn how to make your eCommerce dream a reality.

With the success
of our blog comes compelling questions as to how we did it? How were we able to
grow our readership organically from nothing to as many as 85,000-page views in
one month? The growth of a blog audience is a marketing question to some extent,
but many bloggers forget one very important aspect of blogging – that of what people
want! People want to read high-quality articles that are Relevant, Timely, Useful,
Focused, Educational and or Entertaining. A high-quality blog that is useful to
lots of people will garner readers and subscribers. Even if you have a great distribution
system, if your blog is mediocre, it will produce poor results. In this episode
of Working the Web to Win, we will explore the many elements of a blog and what
is needed to end up with a high-quality product that compels an audience to read,
comment on and share your articles. So, start reading and taking notes as we pen
– The Making of a Great Blog Post and Other Enigmas.

What makes an
advertisement memorable? Is it the graphics, the color scheme, or the high-priced
celebrities? Is it the guarantee, the amazing claims, or clear and easy to understand
call to action? Or, is it something as
simple as humor blended into your message? In this episode of Working the Web
to Win, we will look at several elements, especially humor and how it is used
to make advertisements and commercials memorable? We will explore some successful
start-ups who have made it big and we will take a good look at how humor is used in commercials, both past, and present. So, strap on your funny bone
and get ready to be tickled pink as we explore humor as a marketing secret
weapon.

Everyone knows that
Google is the king of search engines and that Google has dozens of internet properties
and applications. But did you know that Google is also big into all kinds of hardware?
Google is into creating some of the top hardware tech on the planet, and it's looking
to become a dominant player in hardware tech as well as the internet. In this 3rd
episode of “Can, Google be all things to all people,” Working the web to win will
take a close look at Alphabets (aka Google) hardware tech, including driverless
cars, Nexus tablets, Pixel smartphones, Chromecast, Chromebooks and Google home.
So, open up the notes section of your browser as we take a spyglass look into Googles
hardware divisions.

Episode 2 of 3 – Can Google be all things to All People?

There is no doubt that Google dominates
the Internet today. However, the Internet is rapidly evolving into multiple arenas that include organic and paid search, cloud
storage, and computing, video and photo storage
and streaming, social media, browser, and
OS connectivity and office productivity suites. These subsets of the Internet are
becoming productivity and marketing arenas
on their own. Google’s competitors are eager to knock Google off the top of its
dominant position on the World Wide Web. The
companies that control the sub arenas will
directly affect our lives in many ways. Soon everyone will have to choose a camp
to maximize the benefits of what the web should offer. In episode 2 of this 3-part
series, we will explore Google's top offerings along with its top competitors including;
Apple, Microsoft, Facebook, Amazon, and others.
So, get ready for a comparative look at Google’s apps and its top contenders and
their Internet applications as they slug it out to gain supremacy.

There is no doubt about Google's
wide spread internet dominance. Whether it's
Search, YouTube, Android OS, AdSense, Google Photos, Gmail or Chrome, the Google
product line is broad and impressive. And it's not just software or internet apps; Google is also big in hardware as well.
Think of Google driverless cars, Google TV, Chromebook, Chromecast,
Pixel Smartphones, Google Glass and its latest competitor for Amazon's Alexa,
Google Home. This is just a small percentage
of the products and services that Google has to offer. In fact, Google has discontinued
almost as many products and services as they currently offer. The point I'm getting
at is this. In the near future, everyone will
have to make a decision on what digital platform they will be adopting. You will
have to choose between Google, Microsoft, Apple, Amazon and possibly Facebook. In episode one (part one of a
three-episode series) of Working the Web to Win, we will be exploring the many and
most prominent offerings of Alphabet (AKA Google) and how these offerings stand
against their competitors. So, sharpen your pencil and start making those check
lists as we take a comprehensive look at what Google has to offer our world.

Around 2010 internet marketing
had reached a crossroads where what had once worked for getting found in Search
had reached a tipping point. A perfect storm if you will. If you did your research, you’d know that Google
had reached Search Engine dominance by partnering with Yahoo in 2000, acquiring
key web properties like Blogger (2003) and YouTube (2006) and launching its AdSense
platform. Google also fortified its position by acquiring many other useful web
properties, tools, and add-ons. Google topped this off by winning the latest
browser wars with Chrome, which finally displaced the internet Explorer after it
had held the dominant position for over 14 years. This was the coup de gras for its competitors,
and today its search dominance is so strong that it is almost impossible to displace.
However, the internet has evolved into a multi-segmented arena. Fast forward to
2017, and you have the search engine market,
The social Arena, the video arena, the news arena, the blogging market, email marketing,
digital press releases and much more. Today’s Search Marketing has evolved way past
on-page search engine optimization. It now requires a lot of off web page work to
build a brand, drive traffic, create buzz, build credibility and make sales. Google
has stated publicly that you must provide
the best user experience for the visitor. This
is also true in the social arenas in blogging
and any other venue you're engaged in when marketing. In this episode of Working
the Web to Win we will dissect the current
state of Search Marketing, discuss it’s must-have elements, its segmented arenas and provide the reader with tips and techniques
to achieve search marketing success. So, get
into your Zen posture, and get ready to start taking notes as we study the Zen of
Search Marketing.

In 2012 when Carl
proposed that we create an Internet radio show to improve website ranking and traffic,
I told him I though it wasn’t a good idea. In fact, I was
opposed to the effort altogether. Reluctantly, I went along and before
we knew it, our fledgling Blog Talk Radio show went from zero to hero where in four months
one of our shows had 30,000 downloads in a 10 days span. Since then our blog, which is what we use as the
outline for each show, has grown to more than 1,380,000-page views and the radio
show has expanded to simulcasting on YouTube
and Facebook. Our episodes have been downloaded several hundred thousand times since
the show's inception, and we have even been
able to develop a formula for producing a cost-effective show for our clients. In
this episode of Working the Web to Win, we
will explore how we have turned our marketing efforts to produce traffic and ranking
into a fun and profit-generating center for W Squared Media Group. So, tune into blog talk radio and turn on your podcast recorder
as we lay out the path for internet radio for fun and profit.

Social media has been a Godsend to most people. It has allowed millions
of people from around the world to connect and share ideas. It has made it
possible for people to reconnect with family and lost friends from the past. It
has made it possible to find missing loved ones and allowed humankind to share the
blessings and calamities of our world. But like all powerful tools, Social Media
is a double-edged sword. It has a dark side
that is often ignored by the general public. This Dark side of Social Media is riddled with all manners of scams, bigotry, hatred,
piracy, pornography, bullying, cyber traps, ID thieves and much worse. In this episode
of Working the Web to Win, we will explore the dark underbelly of social media to
expose its dangers and to give our readers a leg up on how to avoid the Dark side
of Social Media.

Ever wish you knew
the magic formula for selling products and services online? My business partner
Carl Weiss and I have been managing online advertising since the late 1990’s. This includes organic search position (aka SEO),
banner ads, pay per click, directory ads and the latest foray which started around
2007, that of social media marketing and social pay per click. These advertising
mediums evolve rapidly. We have devised more ways to engage in these types of advertising
than I care to remember. In this episode of Working the Web to Win, we will explore
four principles that are the keys to maximizing online sales. We call these principles
“The Four Golden Keys.” These keys will open
new marketing doors for you and your company, so read this information carefully
and don’t leave anything out of the process.

In today’s competitive
business world, you need an edge to stay ahead of the competition. More importantly,
you need to be able to give prospects a reason to choose you versus others in your industry. The reason people choose a company or professional
is due to their reputation. Trust becomes the determining factor. Think about it.
Most people do their shopping with companies they trust. They buy products because
those products have proven themselves to meet the consumers' standards of quality
and performance. Sure, people will buy something just on price, but if that product
doesn’t meet or exceed their expectations, they will never buy that product again.
The same is true of professionals and the service provider industry as well. Trust
trumps all other factors short of budgetary means. In this week’s episode of Working
the Web to Win, we will explore how addressing
a business’ credibility or professional reputation can make a significant difference
when it comes doing business. We will look at ten often overlooked elements of reputation
that can sway a prospect towards or away from your products or services, without
you even realizing it.

Have you ever noticed how big corporations
always seem to have the best marketing? They always seem to have the best search
engine position, great commercials, websites and always seem to be omnipresent. Above and beyond having more money
than small businesses, they have a secret weapon. They don't do their marketing
by themselves, they have a team or in some cases multiple teams of marketers working
on their behalf. This team approach allows them to do more. Have multiple minds
working on their behalf allows them to come up with better marketing ideas, it allows
them to more research, testing and to monitor their efforts. It also lets them make
adjustments when necessary to maximize their return on investment. In this episode
of Working the Web to Win, we will explore
how Team Tech Marketing wins the online marketing battle when it comes to SEO and
content marketing.

When the economy
is booming, marketing your business is easy. Just about anything you do will produce
some positive results. But what do you do when the economy heads south? How do you
know what will be the best venue for your marketing money? What happens when every
customer is researching the internet 19 ways from Sunday, even while shopping in
your store? How do you determine where and how much to spend on marketing when no
one seems to be buying? In this episode of Working the Web to Win, we will explore answers to these questions
and more. We will provide the listener with a system to follow that maximizes their
return on their marketing investment by helping them choose the best marketing channels
for their available budget.

How Hacker Threats are Turning
the Internet into a Financial Minefield

By Hector Cisneros

Every year since 2011, we have been
writing about the tremendous threat that internet hacking poses. The number of hacks
has continuously gone up every year since then. The financial cost has skyrocketed, and the number of lives this menace
affects is mind boggling. In this episode of Working the Web to Win, we will cover
how this threat exploits your digital life, we will explore new ways to protect
yourself, and we will provide a checklist
of items that must be deployed to stop these hack attacks in their tracks.

I have heard it said that “life is short and then….” You fill in the blank!
As an advertising executive, I strive to understand the motives of consumers. What drives us to do things in life? What are our
wants and desires? As humans, we have many things that drive us, and our wants and desires can be endless. Having
said that, I know that most of us value time and money the most, (I’m excluding
love and our survival needs for food, water and air because they are subjects for
another story). Many value money because
it is a universal means of exchanging goods and services. But, there is one thing
that everyone values more than anything else,
and that is time. Time can only be spent once,
and it is very hard to extend your time of play when you’re getting close to game
over.

This brings me to
my point. Today’s broadcast TV market is shrinking, not because people are addicted
to their digital devices. They are switching to watching their digital devices because
it saves them time. It also provides them a better way to control and allocate their
time and money. It puts them in charge of what, when and how they watch TV! In this
episode of Working the Web to Win, we will explore why, when and how to cut the
cable and satellite TV cord so that you can watch TV anytime you want, (and save
some money along the way). So, put down your
remote and get your scissors out so that you too can cut the cord and watch digital
TV on your own terms.

Have you ever wanted to know how to
expand your reach, audience and customer base? Most of us who engage in word of
mouth networking know that doing a presentation in front of your networking group
is a great opportunity to educate the crowd, expand your reach and obtain leads
and new customers. What if you could do that same thing without any drive time,
gasoline cost or having to set up in an unfamiliar room? Well, you can accomplish
this by providing your presentation online. In this episode of Working the Web to Win, we will cover the basics needed for any
good presentation, then explore several of the best online presentation tools, plus
provide some useful ideas to make those presentations work overtime for you.

Here’s How to Determine “If and When” you should Follow Someone Back
in Social Media

Several years ago, a friend asked me, ‘how do you know who to follow,”
after I told him that I was engaged in social media development and marketing. The
question he asked was a good one because, at that time, most of what I was doing
in the social media arena was new to everyone. In fact, we were in an era of discovery,
testing untried techniques and methods. I quickly realized how similar social media
development was to word of mouth networking, so it dawned on me to apply word of
mouth marketing principles to the new social media phenomena. This application proved
to be fruitful, but it did not address the need for rules for who to connect with
and who to avoid. If you're engaged in social media development, you have to connect
with people. Social media means following and unfollowing people, groups and businesses.
This happens on Twitter, Facebook, Instagram, YouTube, Google+, LinkedIn, and when
you blog (whether it’s on WordPress, Blogger, Tumblr or another platform). In this
episode of Working the Web to Win, we will explore why we need to use social media
to connect with others, who we need to be following, (making connections) and who
we need to avoid (undesirables). Take out your highlighter and get ready to lay
down some yellow lines as we take a deep dive into who to follow and why, along
with how to avoid following those pesky undesirables.

How
Businesses are Changing the Way They Spend Advertising Money

By Hector
Cisneros

Over the past
seven years, I have been writing about the latest trends in online marketing and
advertising. Many things have happened, and changes are as constant as change itself.
What doesn’t seem to change is the fact that major marketing players keep trying
to stack the deck in their favor without regard for the return on investment that
they provide businesses. Recently, Google made lots of negative headlines because
they were serving up ads on inappropriate YouTube channels for some of their biggest
corporate clients. It’s easy to understand the sensational headlines when a large
corporation pulls millions in ad money from the likes of Google or Facebook. However,
little is said when millions of small company’s websites take it on the chin because
Google changes its search algorithm or Facebook policy flip-flops canceling ads
running mid campaign. If you consider how these advertising giants wield absolute
control over how business is advertised online, you quickly start to realize that
you must have a plan B in place if you want to succeed. In this episode of Working
the Web to Win, we will explore the current state of online advertising. We will
ask the question, “How can businesses protect themselves from the power these mega
advertising giants wield?” We will provide the steps needed to make sure you have
a good plan B in place so that you will get your money’s worth.

Includes 24 Tips and Best Practices

By Hector Cisneros

A couple of years ago I was asked by the Clay County
Chamber to put together a panel of social media experts so we could put on a Clay
Chamber University program to help its members better understand and utilize social
networking. The panel had five members who contributed topics, questions and answers
to be used during the program. A moderator
would bring up the questions, and each panelist
would then elaborate on their perspective
answer. Members of the audience could also ask questions and receive answers directly
from the panel. The program was a huge success,
and it prompted me to later write my hit article
called; Social Media Tips, Tricks and Best Practices
from the Pros. This article remains very popular and can be very useful
for anyone trying to maximize their return on social media marketing. In this article,
I will focus my coverage on helping nonprofits maximize their return. So, get ready
to share these tips, tricks and best practices with your favorite charitable organizations
as we explore how nonprofits can get the most out of social media marketing.

They say that the only sure things
in life are death and taxes. Well, I‘m here to add a new one to this list, tax
scams! Every year starting around January the scam artists ratchet up their
scam machines and start grilling the elderly, desperate and greedy who are
naive enough to believe what these conmen are selling. Every year they seem to
get better at their schemes, so this year I thought I would give our readers a
heads up on the latest and scariest Tax and IRS scams being perpetrated on the
US population. So, sharpen your pencils tax preparers and learn about the
latest Tax and IRS scams lurking on the World Wide Web.

Most people are aware that social media shares, comments, and ratings
have the biggest impact on the reputation of products and services provided by businesses
today. Yet there are many who believe that social media will never replace face
to face networking. I believe that most of us would agree that word of mouth is
the most valuable form of advertising, right? Well, what if you could maximize your
social media word of mouth by systematically using the tools that social media provides.
What do you think would happen to your sales, reputation and the growth of your
business? In this episode of Working the Web to Win we will explore how to use social
media tools and techniques to maximize your positive word of mouth and grow your
business. We will answer the questions of why this is important, how you go about
building trust and credibility and how to use social equity to get more sales. We
will also try and answer the question of which is the most powerful form of word
of mouth marketing. So, get ready and fire up your Facebook, Twitter and LinkedIn
engines as we explore the many ways to maximize word of mouth in social media.

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By Hector Cisneros I have been actively networking in a number of organizations since the early 1980’s. My experience, tells me that most...

Privacy Policy

Our Privacy Policy - Your privacy is important to us. We are the sole owners of the information collected on this site. We only have access to information you voluntarily give us via email or other direct contacts from you. We will not sell or rent this information to anyone. We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request. Unless you ask us not to, we may contact you via email in the future to tell you about our FREE eBooks, new services, specials, or changes to this privacy policy. If you to unsubscribe from our newsletter or remove access to our FREE eBooks, you can unsubscribe when you receive our newsletters, email me at, hectorc@workingthewebtowin.com with the heading Unscribe from Newsletter and Free eBooks, listing your the email address you subscribed with. you can also text me at 904-712-9355 with the same information or send us a letter to unsubscribe at Working the Web to Win, 3740 Beach Blvd. #300 Jacksonville Fl. 32207. Again please make sure you tell us the email address you subscribed with.