Lady Leshurr campaigns for responsible drinking

The rapper has teamed up with Captain Morgan on responsible drinking campaign

16/04/2018 09:55 AM

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ADVOCATE: The lyrics in #LiveLikeACaptain were written by Lady Leshurr and produced by grime producer Swifta Beater

RAPPER LADY Leshurr has teamed up with Captain Morgan for their #LiveLikeACaptain campaign, in an attempt to promote responsible drinking.

The video marks the brand\s commitment to lead the way by working with partners to reduce misuse and change people's attitudes towards alcohol.

With lyrics written by Lady Leshurr and grime producer, Swifta Beater on production duty, #LiveLikeACaptain is accompanied by a music video which sees the fence weave in and out of the typical scenarios of a night out, narrating the potential pitfalls of excessive drinking.

Half way through the song, she rewinds the night using her lyrics to tell an alternate story of a better night out where the fun is remembered because more positive choices were made.

Carolyn Panzer, Global Alcohol in Society Director, Diageo, said: “Captain Morgan is a fun brand that also takes responsible drinking seriously. We know people want us to talk about moderation in a way that feels relevant to them, so partnering with influencers like Lady Leshurr is a great way to create authentic conversations on responsible drinking.”

Lady Leshurr commented: “#LiveLikeACaptain to me is about being responsible when drinking, knowing who’s around you and more importantly being able to remember your night too. After all, you want to be able to share your experiences with your friends and what better way for me to help drive that message than through music.”

#LiveLikeACaptain has launched alongside information to educate consumers about responsible drinking to help them make more positive choices. This online hub, likeacaptain.com encourages consumers to interact with tips and tools for their chance to unlock tickets to an exclusive upcoming Lady Leshurr gig.

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Posted on: 16/04/2018 09:55 AM

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