Nike products sold on Amazon were previously listed by third-party sellers, which had led to chaos on the ecommerce site.

Nike products listed on Amazon tended to be a mishmash of different price points and product classes, with the same sneakers costing different amounts for no reason other than the seller deciding to list them for that amount. This understandably caused confusion to the customer, even if they're just browsing.

Nike wanted Amazon to crack down on these third-party sellers who list products bought elsewhere, possibly purchased with bots and resold at multiples higher than retail.

"We've elevated the Amazon experience," Heidi O'Neill, Nike's president of direct-to-consumer business, said during a panel at Recode's Code Commerce on Wednesday. "That is both through the lens of the reseller as well as how they experience the Nike brand."

O'Neill told the conference that their deal has been successful at reducing the number of resellers on Amazon after embarking on the pilot program earlier this year.