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This paragraph was in the article The "revolutionary" company lost billions of dollars -- an average of $376 million annually during its first eight years -- yet it kept enticing speculators to pump more money into the company's stock. Amazon's speculation-fueled growth contributed to the net loss of more than 2,000 independent book and music sellers during its first decade.
The article never really backs up how Amazon contributed to the loss of more than $2,000 independant sellers. They don't even support the fact that 2,000 independent bookstores were lost. The article just makes the statement.
In regards to the comment on Amazon stock I have never known the Alternet crowd to be so concerned whether the "suits" might be losing money in the stockmarket. I personally purchased some Amazon stock after the Internet stock bubble burst and the Amazon stock tumbled to an all time low. Some people thought the company would fold. I threw in my money and managed to make a tidy little profit. Even after selling off some Amazon stock and pocketing the money my Amazon stock is worth more today than the day I purchased it.