Efficiency Initiative: Online Course Guide

FOR IMMEDIATE RELEASE

Washington, DC -As part of the Efficiency and Effectiveness initiative, the University has decided to stop printing and distributing the UDC Course Guide and will focus its time and effort on a more focused marketing plan. Historically, UDC prints and distributes its course guide to every household in the District. This has largely proven ineffective as a marketing effort and the University has realized very few new enrollees as a result. Noel Levitz, a consulting firm working with UDC on enrollment and retention, has also cited this as a marketing method with nil return.

This new policy is based off best practices and will save the University both financial and paper resources. This policy will not only advance the University’s efficient use of resources, but will also support the University’s Sustainability Initiative. It will also allow the marketing department to more strategically focus time and dollar resources on admissions, a critical aspect of University strategy and operations.

The Efficiency and Effectiveness Initiative is a University-wide Initiative to drive strategic cross-cutting efficiencies and improve operational effectiveness throughout the University. Please refer to our Efficiency web pages for further information.

As the only urban land-grant institution in the United States, the University of the District of Columbia (www.udc.edu) supports a broad mission of education, research and community service across all member colleges and schools, which include the Community College, College of Agriculture, Urban Sustainability and Environmental Sciences, College Arts and Sciences, School of Business and Public Administration, School of Engineering and Applied Sciences, and David A. Clarke School of Law.

The University of the District of Columbia is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. For a full version of the University’s EO Policy Statement, please visit: http://www.udc.edu/equal_opportunity.

The University of the District of Columbia is accredited by the Middle States Commission on Higher Education - 3624 Market Street - Philadelphia, PA 19104 - 267.284.5000.

Contact: Alan Etter, Vice President of University Relations & Public Affairs, aetter@udc.edu, 202.345.6371