Starting a business of any kind is a difficult process. But starting a creative one can feel almost impossible sometimes. Usually, if you have a creative talent or product – you make paintings, you write stories, you compose songs, etc. – it’s easy enough to sell little bits and pieces of your work through freelance gigs. The internet has made this easier and easier over the years, with sites like Upwork and others providing natural forums for freelancers and clients to link up. But freelancing is one thing – developing your own business, where clients will come to you, is something else entirely.

Most creative businesses differ from one another in fairly significant ways, and thus it’s tough to lay out a blueprint for success. But if you have ambitions in a creative field, these are a few tips on how to get yourself noticed and generate some income.

Don’t Neglect Funding

If you’re a creative type, you probably look at the world of business funding as one that applies to other people. Indeed, investments from outside sources and even bank loans can seem inaccessible – and sometimes they truly are. But there are more ways than ever these days to seek cash influxes as you’re starting your business. As Val-Chris Investments explains, it can be as simple as filling out an online application for a private loan. And if you don’t want to bother with that process, you can even seek out crowdfunding options for your creative venture. If you present your business well, you’ll at least have a shot.

Design Your Own Site

Every business needs an online presence. For a creative venture, however, that’s even truer than it is for most other types of businesses. That’s because you’ll need to generate easy sales and show off your material (more on that in a moment). But this part of your company setup shouldn’t cost you much money, because it’s no longer necessary to pay a web designer to do it for you. You can build your own site, even if you don’t know computer coding. Squarespace is known for its design templates, and other sites are better for dragging and dropping features as you choose. Whatever the case, you can set up a site for which your only overhead is the price of your domain (and if you’re doing it for business, you can write that off on your taxes!).

Show Off Your Work

Setting up your website is the first part of this process. But you’d be surprised how easy it can be to do so without really showcasing your work effectively. One of the best ways to make sure you’re doing it right is simply to look at other sites in your line of creative work. If you’re a visual artist, Painting Reproductions by 1st-Art-Gallery can be a good model; work is shown off, the process is demonstrated, and pieces are clearly catalogued. If you’re trying to sell music, highlight samples of songs, and be sure to include a visual component as well (a video of yourself playing, for instance). If you’re in the creative writing business, design covers for your stories and use them to draw the eye.

Get Used To Social Media

Finally, you’ll want to make sure that social media is an active part of your business from the beginning. In today’s world, when creative types are able to sell their work and seek opportunities online, there are often entire communities built up – of artists, musicians, writers, and fans of all three. Engaging with those communities can help to broaden your business significantly. You might get shout-outs from other artists, you can easily share your latest work, etc. It’s a great way to get people to look at your work, and possibly build up a client base.

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