IBM PIVOT

IBM PIVOT

IBM marketing lead representatives are tasked with a difficult job; manage many leads across your industry vertical, provide engaging content to those leads, and help nurture them onto the next stage of the marketing funnel. This job is made especially difficult when they have to jump between many tools to access the information required to succeed at their role.

The goal of IBM Pivot was to provide a place where our marketing reps can go to understand their interactions with a specific lead, manage all of the leads in their queue, and engage those leads with content and follow-up interactions. As my first project at IBM, I worked under both the lead UX and visual designers, supporting both through wireframing, visual design, prototyping, and user testing.