MERA Vision: Time For a Name Change

Despite the current economic crisis, the mobile electronics industry is evolving so quickly that it’s time to change the name of the “car audio retailer” to the “automotive electronics specialist” (AES).

The reason we need to retire the “car audio retailer” moniker is due to the category expanding well beyond what it was built on. Think about it. A car audio system is a luxury item that can be delayed indefinitely. But a navigation system for someone who drives for a living could be a necessity.

A mobile video system is a nice option. But a back-up camera or collision avoidance system is a safety imperative for many. How about GPS tracking systems to keep track of the kids or employees in company vehicles? Remote car starters and security upgrades are not optional in many parts of the country. Every AES in every market should be pushing Bluetooth hands free cell phone solutions to every consumer.

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