A Marketing list is a list of contacts segmented according to conditions which are defined for the purpose of bulk emailing or telephone outreach. In your Oro application, virtually every entity is available as a marketing list target. For instance, marketing lists can be created based on accounts (primary email of a default contact is used), or, if you are using OroCommerce, from customer users, quotes, orders, and shopping lists.

Marketing lists can be used to run Email Campaigns in OroCRM and synchronize with Subscribers Lists in MailChimp and/or address books in dotMailer.

You can send an email campaign generated in your Oro application, without involvement of external marketing automation applications. This means that once you have defined the rules for generation of a Marketing List and have created an Email Template, you can easily set-up an email campaign, within which all the contacts on the list will receive personalized emails in compliance with the campaign. You can then collect statistics for such campaigns and create reports.

Campaign records in OroCRM are used to define general details of the marketing activity and monitor its flow and results. You can include any amount of Email Campaigns and Tracking Website records into one Campaign and get the full picture to evaluate the campaign efficiency.

Marketing Lists — Group email data into a target marketing list. It may be automatically generated using flexible filters and may contain any record with an email information, like leads or customer users.

Marketing Campaign — Track statistics of the marketing efforts related to the same marketing campaign.

Email Campaigns — Schedule or send an email campaign that uses a marketing list as a target audience and may optionally be related to the existing marketing campaign and monitor the results.

Website Tracking — Generate a javascript tracking code that may be embedded in your or third-party websites to track users activity that brings valuable insight into your customer needs and your marketing efforts.

With Oro Tracking Websites functionality, you can learn how many users have visited your website from links within a specific marketing campaign and what these users’ actions at the site were. For the detailed guide on how to create a Tracking Website record and add the generated code to the web pages you want to monitor, see the Tracking Websites topic.

To facilitate integration between Oro and Magento, OroCRM enables customers to see the list of Magento newsletter subscribers. More details on how to upload it into your Oro application, follow the guidelines described in Magento Newsletter Subscribers topic.