The extension, named "Stop Normalizing Alt-Right," was added to the store today. It's free to download. The extension comes after the Twitter handle @STOPNORMALIZING began quoting tweets of news headlines with "alt-right" in them and saying "Alt-Right = White Supremacy."

Here's a screenshot of the extension in action. The original headline read, "Keep calling the alt-right 'alt-right.' Soon, it won't be a euphemism anymore." Further tests of the extension found it didn't always work.

The term "alt-right"has been under fire. Critics point to racist and nationalist figures who embrace the label, such as white nationalist Richard Spencer, who is credited with popularizing the term. Those critics believe saying "alt-right" instead of "white supremacy" is an attempt to normalize those views.

The use of a chrome extension may hearken back to a similar tool that anti-Semites used to identify Jews in news stories. The Chrome extension "Coincidence Detector," since banned, put "Jewish-sounding" names in parentheses (((like this))), prompting many Jewish Twitter users to modify their display names in solidarity.

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