Brilliant. Churchkey Can Co. is a new pilsner packaged in retro flat top cans, brought to life through a partnership between “Entourage” star Adrian Grenier and friend Justin Hawkins, who came up with the idea. Partners include the Ball Corporation (which designed the can), a few homebrewers in Portland, Ore. (who designed the recipe) and Two Beers Brewing (which brews the beer).

According to the company, “Churchkey Can Co. is here to bring you a beer you can be proud in a can you can be honored to drink from. It’s about the joy of drinking beer—from the people you drink it with to where you drink it and now, how you open it. And, at the core of what we do, we are here to keep old traditions alive.”

Over on TechCrunch, Eric Eldon reports: “There’s been surprisingly little press for Churchkey to date (which is what the company apparently wants). But they’ve raised capital from, among others, a number of tech leaders. We’ve heard that executives from Facebook and Zynga, as well as CrunchFund, have put money in to date.”

“The beer is amazing (they’re already selling it here in the Pacific Northwest and can’t keep it on the shelves), and the packaging is genius, combining a steel can (steel is recycled more often than aluminum) and the nostalgic feeling of old style packaging,”states Michael Arrington, of CrunchBase and TechCrunch fame.