Minit Mart Mixes Up Minit Mix

Retailer launches fountain drink line

July 10, 2008

BOWLING GREEN, Ky. -- Fred's Minit Mart LLC, which operates 34 convenience stores in more than 20 cities in Kentucky and Tennessee, recently announced its self-branded fountain drink line, Minit Mix. Minit Mix fountain drinks will be available immediately in 29 of the 34 Minit Mart locations, the company said.

Minit Mix machines offer 16 different soft drinks, flavor syrups on demand and the customer favorite "pellet"-style ice. Unlike many fountains, customers can choose between PepsiCo, Dr. Pepper and Coca-Cola products. Currently, Minit Mix fountains have four flavor syrups [image-nocss] available: vanilla, cherry, raspberry and lime. Other flavors are on the horizon, and will change to reflect customer preferences.

"Minit Mix lets our customers decide what's best rather than trying to sell them on our bottled drinks," said Jerry Goff, director of operations for Fred's Minit Mart. "You decide how much ice, how much flavoryou make every drink your own creation."

Drink recipes are quickly becoming conversation topics in area Minit Marts. Classic options such as cherry-flavored Coke and limeade (Sprite, with lime flavor) are very popular. A favorite in Minit Mart's headquarters in Bowling Green, Ky., is a liquid version of the Creamsicle (Orange Fanta and vanilla syrup).

"If you come up with a great new flavor combination, let us know," quipped Goff, "we'll help you spread the word about it."

Since 2003 CSP magazine has ranked No. 1 in readership and market share over all other industry publications. C-store marketers have identified CSP as the preferred magazine source for their trade marketing communications. With industry-leading, highly targeted circulation to more than 100,000 subscribers, CSP reaches the key convenience retailing decision-makers fifteen times a year.