Bang & Olufsen launches its flagship store in Mumbai

by
Nishita FijiApr 21, 2017

Founded over 90 years ago in Denmark, bespoke audio and television solutions label Bang & Olufsen is best known for its distinctive range of televisions, music systems and high-performance speakers. They recently launched their first store in Mumbai at Taj, Santacruz. The city’s elite converged at the new outlet to celebrate and be part of the musical evening, organised in association with ELLE DECOR India.

“We saw a huge gap for luxury AV and audio products in the Indian market that we thought Bang & Olfusen could fill,” stated Gaganmeet Singh. “A huge advantage for us is that we have a complete portfolio of products – from smart home automation systems to televisions and speakers. We also have lifestyle products like our Play range that suit the active lifestyle of young Indians. There is huge growth potential for us here.”

Niels Moller Nielsen, Managing Director, Expansion Markets, Bang & Olfusen spoke to us about the fantastic reception B&O has received in the country at its two flagship outlets in New Delhi and Bengaluru. “I’m absolutely not nervous for our store here because I have found that Indian users, especially the youth, love gadgets,” he pointed out.

“Our Play range is mostly targeted towards 15 to 30 year olds. When young people are introduced to B&O, they typically opt for headphones. Later on, they tend to invest in our larger products, like maybe the televisions,” Niels responded when asked about how he thinks the young Indian consumer will receive B&O’s sophisticated offerings. “We see this pattern very often in all parts of the world and we’re sure we’ll see the same here too,” he concludes.