By Mike Stone (Reuters) - General Electric is in advanced talks to sell a specialty finance portfolio, worth more than $30 billion, to Wells Fargo, according to a person familiar with the matter, as the industrial conglomerate returns to its roots.

Wells Fargo has so far outbid other parties for General Electric's vendor financing, commercial distribution finance and direct lending assets, the person with direct knowledge of the situation said on Friday.

A deal could be announced by the time Wells Fargo publishes its third-quarter earnings on Wednesday, the person added, cautioning that the negotiations were ongoing and could still fall apart.

The source asked not to be identified because the matter is confidential. GE and Wells Fargo representatives declined to comment.

The sale of the loans would leapfrog GE well past its target of shedding about $100 billion worth of finance assets by the end of this year.

The company unveiled its latest divestment agreement on Monday - for its North American corporate aircraft financing portfolio - bringing its total deals to date related GE Capital to $97 billion.

GE announced in April it would sell off some $200 billion in GE Capital financing assets as it focuses more on its manufacturing of industrial goods, setting off a series of transactions for the U.S. conglomerate.

Wells Fargo's CFO John Shrewsberry told Reuters in a July interview that portions of GE's Commercial Loans and leases portfolio would "fit nicely" with Wells Fargo's businesses. With this transaction, Wells Fargo would add more interest-bearing assets to its already large lending portfolio.

Since GE has begun to sell its finance assets earlier this year, Wells Fargo has also agreed to purchase both GE's railcar leasing business and purchased a portion of commercial real estate loans worth $9 billion.

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