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Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

PageRank gives a ranking or score to every webpage on the Internet based on the number and quality of the page's backlinks, this score is a number out of 10 with 1 being the lowest and 10 being the highest. Anything above 5 means your site is doing well!

Placing ads for products or services on SERPs (listings appear at the top of the page and on the right hand side) and on content sites across the Internet. These ads are typically small snippets of text linked to merchandise pages. See PPC.

A criminal activity where “Phishers” attempt to fraudulently acquire sensitive information, such as passwords and credit card details. Often this is done by masquerading as something the victim is likely to trust (another person or reputable business) via some form of electronic communication like email, IM or even telephone.

BrandsEye allows you to group your keywords and phrases into categories. For example you could have one category tracking keywords and phrases related to your products and another category tracking your competitors.

An extension that adds on to the capabilities of a major software package. SearchStatus, for example, is a Mozilla or Firefox plug-in that allows you to see how any and every website in the world is performing.

Publishing audio programs via the Internet, allowing users to subscribe to a feed of new files. Podcasting enables independent producers to create self-published, syndicated "radio shows". Listeners may subscribe to feeds using "podcatching" software such as iTunes (a type of aggregator), which periodically checks for and downloads new content automatically.

The 'cleanliness' of a mailing list based on previous mailings. A Purity Point of 0 is the best while 1 is the poorest. This decimal number is based on the number of bounces and their type in comparison to the number of emails sent.

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