I used to date a guy who absolutely, positively would not shop at The Gap. He simply thought it was evil, to the point that if we were shopping together and I wanted to pop in, he would wait outside the entire time.

"As a culture, we’re impatient with bothersome facts that impede our path to immediate gratification," said Robyn Okrant at The Paper Machete. "Not even the wise old owl could wait to find out the exact amount of licks it takes to get the center of a Tootsie Pop. Numbers bog us down. They cramp our style." Most specifically, numbers like those that McDonald's is being required to post, explaining the calorie counts of their food.

Oak Brook-based McDonald's reported strong growth in April same-store sales figures on Monday. The world's biggest hamburger chain reported a 4 percent increase in revenue at company-owned and franchised restaurants in the U.S. Results were even better overseas. Sales of McDona