Goodyear Deploys Blimps to Say "It Can Wait"

AKRON, OH--Sept. 18, 2013: The Goodyear Tire & Rubber Company announced
today that its fleet of blimps will exclusively carry messaging on Sept. 19
devoted to It Can Wait, a national education and awareness campaign
encouraging people never to text while driving. The exclusive run will
coincide with the It Can Wait movement's Drive 4 Pledges Day. The blimps
typically carry messaging on their lighted signs related to Goodyear
products, charitable programs, public service announcements and road safety
education.

The messaging to be carried on the blimps is intended to increase
attention for the It Can Wait campaign, which has inspired more than 2.5
million pledges never to text and drive since its inception in August 2012.
To take the pledge and get more information, visit It Can Wait .

On Pledge Day, Goodyear is also engaging its associates in making the
pledge to refrain from texting and driving. Anti-texting and driving
messages will be shared throughout the day and associates will receive
informational fliers with pledge instructions as they walk to their
vehicles at the end of the day. Goodyear's safety policy has prohibited
texting while driving in company-owned vehicles since 2010.

"Goodyear is joining the pledge campaign to increase attention around
the significant risks associated with texting while driving," said Paul
Fitzhenry, Goodyear's senior vice president, global communications. "'It
Can Wait' conveys a simple but powerful message and aligns with Goodyear's
priority to promote safety on our roads through programs that increase
safety awareness and encourage safe behaviors."

Beginning in May, Goodyear blimps started carrying the It Can Wait
messaging over major events such as the NBA Finals, U.S. Open golf, NASCAR
Sprint Cup races, the X Games, multiple Major League Baseball contests and
college football games exposing the message to hundreds of thousands.

"This year It Can Wait has maintained focus and gained momentum by
aligning with hundreds of like-minded supporters- bringing a simple
message- It Can Wait- no text is worth a life," said Michelle Kuckelman,
executive director of brand management for AT&T, one of four national cell
phone carriers involved in It Can Wait. "Support from advocates like
Goodyear is key to raising awareness of this dangerous behavior," she
added.

The three blimps, based in Akron, Ohio; Pompano Beach, Fla., and Carson,
Calif., travel on average a combined 50,000 miles a year and will display
messages to millions of people over a wide variety of public
appearances.