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The Official Blog for A2 HostingMon, 21 Jan 2019 12:50:39 +0000en-UShourly1https://wordpress.org/?v=5.0.33 Psychological Tricks for Increasing Conversions on Your Websitehttps://www.a2hosting.com/blog/psychological-tricks-increase-conversions/
https://www.a2hosting.com/blog/psychological-tricks-increase-conversions/#respondTue, 18 Jul 2017 15:19:02 +0000https://www.a2hosting.com/blog/?p=3197Getting people to subscribe to your services or buy your products isn’t just a question of providing excellent value. It’s also about convincing them they’re making the right decision, and to do that you’ll need to use a bit of psychology. Think about it this way – in many cases, people won’t commit to making …

]]>Getting people to subscribe to your services or buy your products isn’t just a question of providing excellent value. It’s also about convincing them they’re making the right decision, and to do that you’ll need to use a bit of psychology.

Think about it this way – in many cases, people won’t commit to making a purchase unless they know it’s going to help them. Applying a few simple psychological tricks to make your products seem more attractive can help you turn those ‘maybes’ into customers, and increase your bottom line accordingly.

In this article, we’re going to talk about three ways you can use psychology to increase conversions on your site, and why these methods work. Then we’ll teach you how to implement them to improve your bottom line. Let’s get started!

1. Use Social Proof

Reviews are one of the most effective types of social proof if you’re selling a product or a service.

When someone you know or trust tells you about a good deal or exceptional service, that’s an excellent example of social proof. In some cases, it doesn’t even have to be someone close to you, as long as their feedback is believable.

Take reviews, for example. A lot of people who shop online rely on this type of social proof to ensure they’re making a worthwhile purchase. That brings us to the key benefits of using social proof:

It builds trust. Social proof helps you build trust with your user base, which may in turn make them more prone to converting.

It provokes feedback. Feedback is critical to the continuous development of any product or service, and some types of social proof enable you to gather more of it.

It re-engages past customers. Asking for feedback, reviews, or testimonials provides you with a perfect opportunity to reach out to past clients.

Now that we know how useful social proof can be, it’s time to talk about how to implement it on your site. Let’s go over a few tricks that will help you use social proof to maximize your conversions:

If you have a new deal going on, reach out to past customers to ask for feedback and use the opportunity to inform them about your offer.

Include photos of the users who leave testimonials to help increase perceived reliability.

Place your social proof near your Calls to Action (CTAs) to make it more likely that visitors will convert into buyers.

Before moving on, let’s elaborate on that first trick we mentioned. Requesting feedback from past clients puts you in the position of asking for a favor, which has been proven to help make people more open to doing business with you in the future. To put it simply, when you show trust by asking for something, people are more inclined to be reciprocal. In this case, it’s a simple trick that might help you convert a user or two.

2. Create a Sense of Urgency

Setting a countdown timer is a great way to create a sense of urgency.

Creating a sense of urgency is one of the oldest tricks in the marketing playbook. The secret here is to make sure clients know they could lose out on an opportunity or a reduced price if they don’t act fast.

This is also the reason why so many stores hold regular sales. To explain how urgency works, we’re going to break down what makes it so useful:

It encourages snap decisions. A time-limited deal forces people to make quick decisions. Someone who purchases your services during a promotion could have been planning to do so for a while, and you just gave them the perfect excuse to pull the trigger.

It makes your products seem more attractive. Implying that something is limited – be it a service or a product – often helps make it look more appealing.

At this point, we know that creating a sense of urgency is effective. The question is, how do you go about implementing it on your site to increase conversions? Let’s go over a couple of tricks that can help you:

Run promotions often, but only for a limited time. If your visitors know they only have so many days or hours to make a decision, it’ll push them to get there faster.

Keep in mind that your promotions are only as effective as the number of people who are aware of them. That means you’ll need to reach out to your user base if you want to see real results, and that’s where the likes of social media and email marketing come in.

3. Make Yourself Look More Authoritative

Writing about diverse topics is a great way to showcase your range and your expertise.

People are more likely to listen to you if they consider you to be an expert on the matter. It’s a simple concept, but it can help you increase your conversions if you play your cards right.

First off, let’s talk about why people are more willing to buy from you if they think you’re an authority. It all comes down to two elements:

Trust. If people believe that you’re an authority in your field, they’re more likely to trust your advice, and that extends to products and services too.

Willingness to share your content. In a lot of cases, people are more likely to share your content if they trust you. By sharing it, they’re essentially passing on a recommendation to their friends, who may then go on to convert.

Even if you’re not an expert in your field, there are ways for you to make yourself look more credible and reap the attendant benefits. Here are a few tricks that can help you get there:

Make sure that your content helps solve user problems or answer questions. That way, you’ll come to be seen as reliable.

Engage with your visitors as often as possible to make you seem more approachable (and trustworthy!).

Remember, even if you’re not an expert yet, nothing is stopping you from becoming one. In fact, running an authority website in your field can help you get there faster by giving you the opportunity to engage with an interested audience. Plus, it will force you to stay on top of the latest developments in your niche, which will only help you develop your skills.

Conclusion

If your website sells a product or a service, you’re sure to have visitors you haven’t been able to turn into customers yet. Using psychology to get through to them is an effective way to increase conversions without having to overhaul your site or spend a lot of money. Plus, you can also apply the information in this article to other marketing channels, such as email and social media.

To recap, here are three basic psychological tricks you can employ to increase conversions on your site:

Use social proof.

Instill a sense of urgency in your visitors.

Make yourself look more authoritative.

Do you have any questions about how psychology can help you convert visitors into buyers? Ask away in the comments section below!

]]>https://www.a2hosting.com/blog/psychological-tricks-increase-conversions/feed/0https://www.a2hosting.com/blog/content/uploads/2017/06/psychology-conversions-150x150.png4 Plugins and Tools to Increase Conversions on Your WordPress Sitehttps://www.a2hosting.com/blog/4-plugins-tools-increase-conversions-wordpress-site/
https://www.a2hosting.com/blog/4-plugins-tools-increase-conversions-wordpress-site/#respondFri, 16 Sep 2016 18:11:39 +0000http://www.a2hosting.com/blog/?p=1573Conversions are the endgame for every single WordPress website. Whether you’re trying to convert visitors into subscribers, customers, or just plain old users, the hard part is getting visitors to opt in. Thankfully, the WordPress ecosystem is full of plugins and tools designed to help you succeed in this endeavor. We’ve compiled a list of …

]]>Conversions are the endgame for every single WordPress website. Whether you’re trying to convert visitors into subscribers, customers, or just plain old users, the hard part is getting visitors to opt in.

Thankfully, the WordPress ecosystem is full of plugins and tools designed to help you succeed in this endeavor.
We’ve compiled a list of four such tools. In this article, we’ll take a look at their key features and how to maximize conversions using each of them. Let’s get started!

Hello Bar can help you promote sales, grow your subscriber count, increase your social media presence, and drive traffic towards specific landing pages. All you need to do as a WordPress user is sign up for a Hello Bar account, select a goal, and install the Hello Bar plugin.

The goal creation process will enable you to specify what you want to accomplish and then guide you through a customization process. In the end, Hello Bar will generate a notification bar, pop-up modal, slider, or full-page window that looks just the way you want it to.

Hello Bar’s free version limits you to ten bars and includes a logo on each one. They also offer two premium plans that cost $12 and $83 per month respectively. You’ll have to sign up for a free account to view premium plan details.

Hello Bar Features:

Includes extensive customization capabilities for complete control over styling.

How to Get the Most Out of Hello Bar

Hello Bar allows you pick between several conversion goals. We recommend that you focus on the conversion goals that are the most important to your site, such as growing your subscriber count or making more sales, rather than try to reach several goals at once.

In addition, you should limit the number of simultaneous marketing campaigns on your site. For example, while visitors may tolerate a fixed bar at the top of your site and a slider that appears at the bottom of the page, they won’t be very forgiving if you bombard them with continuous pop-ups and notifications from every angle.

Think about OptinMonster as Hello Bar’s big brother. Both tools share plenty of features, but OptinMonster offers a bit more depth. With OptinMonster, you can display floating bars, scroll boxes, and full-page pop-ups. Each of these can be customized with an easy-to-use drag and drop interface and a simple text editor. Additionally, OptinMonster provides options to display pop-ups when users are about to exit your site or after a certain amount of time, and allows you to display opt-in forms in the sidebar.

OptinMonster also offers a WordPress plugin that makes it easy to integrate its suite of tools, but you’ll still need to create an OptinMonster account and subscribe to a plan. Monthly plans start at $19.

How to Get the Most Out of OptinMonster

Once again, this tool is pretty similar to Hello Bar when it comes to use cases. However, its real strength lies in its integrated split-testing capabilities and in-depth analytics.

To get the most out of it, you should put these A/B testing capabilities to use and keep an eye on your metrics to track the performance of your opt-in forms. We also recommend subscribing to the Pro plan ($29 per month) to get access to all features.

Icegram is a free WordPress plugin in the same vein as our previous picks. It enables you to create pop-ups, fixed bars with calls to action (CTA), Toast notifications, and slide-in messengers.

We’ve already seen how other tools handle pop-ups and fixed bars, and Icegram doesn’t reinvent the wheel in this aspect. So let’s focus on Toast notifications and slide-in messengers.

Toast notifications are unobtrusive elements that briefly display notifications at the top of your page; consider them less annoying pop-ups useful for tasks such as reminding customers of specific offers. Slide-in messengers, which are similar to the sliders offered by Hello Bar and OptinMonster, are customizable message windows which enable you to engage users with a personal touch.

Icegram Features:

Enables you to create and customize pop-ups, fixed bars with CTAs, Toast notifications, and slide-in messengers.

Includes multiple styles for each type of form.

Create advanced targeting rules based on user location, time spent on site, the specific pages viewed, and more.

How to Get the Most Out of Icegram

Icegram offers two features that other conversions tools generally don’t: Toast notifications and slide-in messengers. The former can be useful if you want to suggest specific actions to users without seeming too pushy, but the latter feature takes the cake.

Slide-in messengers present you with an opportunity to display CTAs disguised as personal messages, which could potentially boost your conversion rates. If you install Icegram, be sure to try them out!

Unlike all of our previous selections, Bloom is singularly focused on just one conversion goal: growing your email list.

To this effect, this plugin provides you with over 100 opt-in form templates, which come in six different display styles. These include regular pop-ups, inline, below content, widget, and content-lock forms which require a subscription before providing access to a particular piece of content.

Bloom is included with the rest of Elegant Themes’ premium plugins, and plans start at $89 per year.

Bloom Features:

Over 100 unique opt-in form templates and six different display methods are available.

Customizable display conditions include time delays, display after scrolling a certain distance, display after making a purchase, and more.

In-depth analytics viewable from your plugin’s dashboard.

How to Get the Most Out of Bloom

Bloom is best suited for any site that depends on email subscriptions. Your best bet to maximize conversions is to select a form style that meshes well with your site and keep a close eye on its performance from your dashboard.

Furthermore, an Elegant Themes subscription entitles you to full access to their entire catalog of themes and plugins. Not using as many as possible would be a waste!

Conclusion

Increasing conversions isn’t as simple as installing a new plugin and crossing your fingers. Each of these tools offers a unique approach to converting visitors, so choose the plugin that best suits your style and needs. Let’s recap:

Hello Bar: Great for users who want a simple free tool with the possibility of upgrading later.

OptinMonster: For power users who don’t mind making an investment in future conversions.

Icegram: Perfect for WordPress purists who don’t want to use third-party tools.

Bloom: The best option for sites that rely on their mailing list to turn a profit.

Of course there are plenty of tools to help you build a highly converting WordPress landing page in addition to these listed. What single technique has given you the best results when it comes to increasing conversions? Share your wisdom with us in the comments section below!

One proven way to increase your conversions is to give your WordPress site a speed boost. The high speed hosting available from A2 Hosting can help you do just them. See their solutions now!