This is the first in a series of many posts you’ll see appearing on this blog over the next few months. Each post is based on a chat I had recently with an expert. I’ll be talking about their approach to outreach and why it works, and I’ll be showing you some examples of their very best …

What makes a great email CTA? Unlike a Call to Action on a website, landing page, or social media, email CTAs have their own specific challenges. Unfortunately, email marketing today has become incredibly saturated, making people less likely to read your message and click for more. The average email click through rate for a company …

Email is an important part of most marketers’ strategies, and for good reason. For one thing, consumers like it. A study from adestra found that 73% of Millennials prefer to receive messages from businesses via email over any other form of contact. It’s also extremely effective; in fact, it’s the most effective of all digital …

Email templates – templated text that you edit part of in line with each individual recipient – help you send more emails in less time. They allow you to simulate the effect of a personalized email without having to craft a fresh email for each new recipient. But that’s not all they can do. Email …

As lead generation tools go, a cold email campaign is really effective. In fact, Ascend2’s 2016 Lead Generation Survey found that, of all popular online lead generation tactics, email marketing was the most effective tool at our disposal: Of course, in order to be effective, it’s got to be, well, good. You can’t send any …