When you think about customer acquisition in the digital age, immediately social media marketing comes to mind. Social media marketing is the hottest trend today and the ability to target potential customers based on their age, interests, habits, and consumption patterns is unprecedented. Targeting ads in this way is unthinkable with analog media.

Learning how to remove customer acquisition roadblocks is a lesson in both tactics and discipline. The tactics required to remove the roadblocks that prevent you from acquiring customers is rather simple and straightforward. The discipline requires willingness and persistence and is much harder to come by.

We all know and understand that concept from an intellectual standpoint. However, when it comes to the real world of business, most of us are left scratching our head wondering why we’re riding the Revenue Rollercoaster.

Over the years, I’ve developed what I call the P.O.S.T. method. This simple methodology allows my team and I to: [Read more…]

We’ve all seen it. It’s always there. Lurking right beneath the surface.

We can’t avoid it. We can’t get over it. And it’s always eating at us.

“What if I fail?”

Well, I’m going to help you out a bit here.

There are several dangerous trends on the horizon for all small business owners, but particularly the fitness club owner. By the time you’re done reading this, you will know exactly what the trends are and what you can do to avoid them. [Read more…]