Mad Cow Disease Confirmed: Some Stocks To Fall, Some To Rise

Tuesday, a piece of news about a case confirmed mad cow disease in California unnerved many people. As perception is much more important than the true risk, some restaurant businesses will experience instant demand shock.

Here's a list of businesses that may be see the negative impact soon:

Restaurants such as McDonald's (NYSE:MCD), the largest burger restaurant chain, will see negative demand in its full line of beef burgers. Its chicken and other food may partly compensate that. This will be similar to food processors such as Tyson Foods Inc. (NYSE:TSN), Sara Lee (SLE), etc. They should see negative demand in their beef related products. Their chicken or turkey related products will partially compensate the loss.

Beef central business such as Darden Restaurants' (NYSE:DRI) Longhorn Steakhouse, Ruth's Hospitality Group (NASDAQ:RUTH), and Nathan's Famous (NASDAQ:NATH) will almost instantly feel the pain.

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