Dutch Design Awards 2018 – Identity

For the third year in a row, and following a 15 year celebration of the Dutch Design Awards—Glamcult Studio has worked on the visual identity of the Dutch Design Awards for 2018 with a narrative that aims to recognise all participants as talents and winners. The concept of which references the ‘scratch-card’ as a visual metaphor which plays with the idea of hiding and revealing information over time. With the time-based incentive, the identity explores different behaviours between print and digital media. Working with a playful narrative that lends itself to a variety of different outputs.