Note: These formatting guidelines do not apply to businesses who already brand this way externally. In that case, the business name used on WhatsApp Business may incorporate punctuation, capitalization, etc. that matches the external branding.

Also, business names can't consist of only:

A person's full name

A generic term (example: Fashion)

A generic geographic location (example: New York)

Less than three characters

Finally, business names can’t include any variation of the word "WhatsApp". Learn more by visiting our Brand Guidelines.

Note: If your business account is listed as an "Official business account", changing your business name might result in your account losing its "Official business account" status.