Is Video the Key to More Online Sales?

Online shoppers are more likely to click and buy products displayed in custom videos over banner ads, according to Joyus founder and chairman Sukhinder Singh Cassidy. She joins digits.

This transcript has been automatically generated and may not be 100% accurate.

... I ... video may hold the key to all online sial welcome to Digits I'm Simon Constable ... joyous has been experimenting with this um a lot to the co founder and CEO as the canvassing Cassidy on the set to tell us ... or or or experimenting thank you very much for being of coming back pain to Sandy to see again ... so he's he sounded joyous in twenty eleven that I knew been experimenting with using video to help sell products online when he found ... on semi and with the with the monster that eighteen month I think the most interesting thing of last year ... is aligning having it can be used to try and direct online sales of products and fashion beauty lifestyle home can ... you name it and you really are expensive field and ... and and a precise definition of how much the deal can sell pop trio and this isn't just branded hands Munnell brand awareness play some awesome TV and this is actually the quake to say fine now absolutely and this is a difference I think the train when choice is doing and state of online video example I think we know we on online videos exploding forty two billion views them on ... on Thursday with a look at the man of online video piece today it still largely ... news sports maybe content what have you ... kept blameless trend as with any advertising is offering its own for any effort to die hard to measure the results ... you know we believe this up on the soccer content ... about selling your prospects and telling when instilling in them ... and and you'll feel slideshows is primarily aimed at women it's it's it's a health beauty of the isthe lipsticks insult map ... due to the souls that Eddie produce hundreds of videos on the path of millions of plaques that what was the result was this normal ban ads online ... and I select sounds let's talk about video I think the right comparison is if you watch a video what is it with ceiling fans of Commerce samples ... and our findings are across millionfifty using ... hundreds or thousands customers ... and added only zero minus with somewhere between forty seven ninety three cents and direct sale a year prior ... that's that's that that's going to have the capacity of the so the comparison is actually I would try new to online video to cancel me give you an example if your an appetizer today to options might be too sheer a pre well the LX ... and putting pen a new class on the last regional no fence ... detail in you would pay Ethan AAA's family the day that everybody to get into the annual pay for the privilege of having that video seen ... anyone help that the results wing Beach where lands here and now compare that ... to being a brand new could produce a deal with Joinus ... now at no cost CEO ... and in fact for every deal that are aligned fact Nancy operates on the switch and that's a nasty making money on video not spending money on the ups and downs in trafficking if you say that that the click right it's it's five times the normal writes like a normal reading of an ad on onthe side or the going ... into the normal rate being a pitch on an e-commerce iodine choice we found ... that when people to watch the video versus one they want to be up there five times more likely to buy ... as well and find five times more than the battle ... so when you when I decide if you take a product oriented in its path of buying ... versus watching video ... your five senses likely by what video in its action by five tonnes suffered when an time in the back compounds but Carney get people to click on the video I aam and that there has been in the history of Web Video that ... fits wear it to ... stop this right and things like that due to a cross that is the technology caught up with the prolonged absolutely in fact this is like Chile this is not just any consumers friends but it's a plan for him ... and what I mean by that Israel and video player where in fact the inventory ... the project until the data card is always in the video plan C literally Creek subside ... within living up ... to me will say that some news for the company to tells about that absolutely so black I think as we've been building the company is in fact I knew new business model but we think on line you can make money for brains and retailers ... our happy to announce another one half million dollars in funding to the company ... I led by their last which is a tremendous media and mobile ... authentic appellant's timeworn investments to in the ground as well Sciences Investor Seeks South Africa through the valley in Paris and a leading seek investor he comes home and thank you Brian much for bring an congratulations on sick and the ... singing Cason a former Google executive and CEO and founder of Troy as I'm Simon Constable and that was digits