Brute No More: 'Advanced Grooming' for Men

Sales of men's grooming products in supermarkets have been relatively flat over the past couple years, but that's likely to change as manufacturers start rolling out new lines of specialized, wellness-focused balms, gels, lotions and more. According to trend-tracking firm Mintel, 2008 saw the introduction of more than 500 men's personal care products. That's way up from the 375 products that were

Sales of men's grooming products in supermarkets have been relatively flat over the past couple years, but that's likely to change as manufacturers start rolling out new lines of specialized, wellness-focused balms, gels, lotions and more.

According to trend-tracking firm Mintel, 2008 saw the introduction of more than 500 men's personal care products. That's way up from the 375 products that were new to market in 2007. It's also the beginning of a wave of new “advanced grooming” items