Social
business creates opportunities as well as challenges. How will you securely
integrate your existing content with blogs and wikis? How do you make the most
of your existing content management systems?

To help you
answer these questions Cengiz Satir spoke with top social business leaders to
discuss these topics and more.

Click
here to download a series of podcasts, including a conversation with
Doculabs on Social Business and Enterprise Content Management. Find out how to
keep users satisfied and your corporate knowledge in-check. And hear what IBM
is doing to help create productive experiences among employees, suppliers,
partners and customers.

Are you
getting the most from your social business initiatives?

If you will be attending the AIIM Conference in San Francisco, we would
love to meet with you to discuss your organization's specific needs. Join us
for a roundtable in the SolutionCenter at March 21 at 3pm
to discuss how social your business should be. See our session on March 22 at
2pm "The Future is Here: Content-in-Context is IBM Social
Content Management" about how to keep your content social and
"moving" to increase value.

As your
organization creates more social, mobile, and content-centric applications the
amount of content to be shared and managed can be a little scary. Not only do
you need to ensure that the data is available and usable, but you'll need a
solid governance plan and security protocol. But where do you begin?

Cengiz
Satir, program director for IBM Enterprise Content Management believes that
Content Management Interoperability Services (CMIS) is the answer. CMIS
addresses the challenges of content that needs to be shared across repositories
and systems while improving operational efficiencies. He agrees with AIIM
president John Mancini who says "CMIS is a standard whose time has
come."

Mr. Satir
has written a white paper covering CMIS "Content
Management Interoperability Services, A Social and Content-Centric Wave"
that is available by clicking this
link. In it, you will find information about how to cut costs and enhance
productivity through the use of metadata taken directly from social and mobile
applications. Learn how to avoid reliance on inflexible, proprietary ECM
solutions, as well as using web 2.0 technologies to drive more informed
decision making.

If you
will be attending the AIIM Conference in San
Francisco, we would love to meet with you to discuss
your organization's specific needs. Join us for a roundtable in the SolutionCenter at March 21 at 3pm to discuss how
social your business should be. See our session on March 22 at 2pm "The Future is Here: Content-in-Context is IBM Social
Content Management" about how to keep your content social and
"moving" to increase value.

If the word "social" brings to mind the teenagers
in your life endlessly Twittering and updating Facebook, you might be hesitant
to tell your employees to go forth and Be Social. But before you imagine a
doom-and-gloom scenario of all of your employees blogging cat pictures,
consider the benefits of social technologies.

Social spaces include – but are not limited to – external
sites like Facebook or LinkedIn. Your organization might be more social than
you think! Consider spaces like Team Rooms, collaboration spaces, or wikis –
those social spaces encourage interaction and generate valuable content and
knowledge. Your organization can collaborate more efficiently – what took
minutes or hours can now take seconds to find using social collaboration tools,
which can be established to share information internally, externally, or both.

But how do I ensure that my organization doesn't end up
with a mire of too many wikis, blogs, etc. and end up losing track of my
content? It's important to formalize a social content strategy, much like
your existing content management strategies. You'll want to be sure that you're
saving the right things at the right time and ensuring that data is properly
stored and managed.

The Association for Information and Image Management (AIIM)
created a white paper called "Managing Social Content – to maximize value and minimize risk" (click the link to download) that is an excellent starting point for any
organization trying to determine "how social should I be?" The paper explores
topics such as the benefits of social business, the growing importance of
recording interactions from social business applications, current models for
social content management, functional requirements for a social content
management system, and more.

If you will be attending the AIIM Conference in San Francisco, we would
love to meet with you to discuss your organization's specific needs. Join us
for a roundtable in the SolutionCenter at March 21 at 3pm
to discuss how social your business should be. See our session on March 22 at
2pm "The Future is Here: Content-in-Context is IBM Social Content Management" about how to keep your content social and "moving"
to increase value.

Join us for Content in Motion: ECM UserNet 2012! You can join a broad spectrum of business,
legal and IT professionals focused on maximizing their content to drive
business results. In addition, industry experts from IBM, its clients and its
important solution provider community will share the latest enterprise content
management (ECM) tools, strategies, methods and success stories.

Content in Motion includes three tracks designed to meet
the needs of seasoned ECM veterans and new recruits alike:

Acceleration—IT professionals will get their
hands on the latest ECM products from IBM and network with seasoned ECM
professionals.

Velocity—Business executives will hear how
analytics, case management and industry-specific solutions are changing
the way companies listen and react to customers.

Governance—Legal and compliance
professionals will gain a better understanding of how information
lifecycle governance can lower cost and risk.

Sign up for these local events at no cost. We will be in a city near you soon!

HIMSS is only a few days away – have you finished planning
your schedule? IBM has so much to choose from that we hope you'll include us in
your plans! ECM has some fantastic things to offer your organization and we're
proud to demonstrate these abilities to you at pedestals 10 and 13 of the IBM
booth.

•Packaged to allow standalone use, with a current
Business Intelligence platform or as an integrated capability in IBM’s care
coordination platform

The Advanced Case Management (ACM) team will walk you
through a basic "day in the life" of a Care Coordinator. Beginning
with an "at risk" patient and will demonstrate how a care plan is
created, shared, and how important tasks and updates can be made. Care plan
details include medication updates, adding team members, and making
appointments.

Discover Clinical and Operational Insights – pedestal
13

IBM Content and Predictive Analytics for Healthcare (ICPA)
is the first Ready for Watson solution and is synergistic to IBM Case Manager
and IBM Datacap. Together, these offerings help accelerate the delivery of low
cost, accountable care by revealing clinical and operational insights.

Visit pedestal 13 to see demonstrations of three ECM
offerings, ICPA, Datacap and Advanced Case Manager, work together to:

•Derive insights for action in ways not
previously possible

•Combine unstructured and structured information
for more informed bossiness intelligence

I wanted to share with you some of the
highlights of IBM's presence at the show and offer to arrange a private meeting
with our executives to discuss your priorities and/or set up a custom tour of
our booth.The theme for this year's HIMSS 2012 event is
"Linking People." How do you accomplish that?By redefining value and success in
healthcare.

Come celebrate IBM Watson at work one year
later! Join the excitement in IBM booth #1634.

Conference Session: Thursday, February 23,
1:00 – 2:00

eHealth’s Pivotal Role in Healthcare
Transformation; a Global Perspective

Speakers: Sue Hyatt, HYATT DIO, and Lorraine Fernandes, IBM

Location: Marcello 4502

We are happy to arrange some private time
during the conference for a meeting or tour of our IBM booth. To make
arrangements before the show, please contact
me. Please join in the discussion on the Smarter Healthcare Group on LinkedIn, follow us on Twitter www.twitter.com/IBMHealthcare #ibmhimss and
view our videos at http://www.youtube.com/ibmhealthcare.

Holey moley - are your feet tired? My feet are tired. Lotusphere and Connect had so much to offer that I found myself running back and forth
-- sessions at the Swan, sessions at the Dolphin, demos in the exhibit hall, lunch at the verrrrrrry end of the long hallway, chatting all
night with colleagues and customers and clients - hearing how YOU are all putting your content to work through social applications - it was
amazing! Although it does feel good to sit down at a desk again, being here instead of there doesn't keep me from being social - how
about you? In addition to our team's social media outlets (here on the blog, natch! and twitter @IBM_ECM), our team is excited about bringing Social Content Management and collaboration to
everyone.

How about the Lotusphere opening keynote? Wow, right?! Nothing gets you revved and ready for a conference like a live rock performance
at 8am. Thanks to OK GO! (@okgo) for an excellent performance. And then round it out with some
inspirational advice from Michael J. Fox (@realmikefox) -- and don't bother asking, he doesn't
know where to get a hoverboard. Not to mention, all of
the big announcements and news that came out of it. Thank you to YouTube user DSkiedit for putting together this 60 second recap of the
opening session.

Ken also met with some Industry Innovators for a discussion about Social Content Management. Watch him here with John Mancini, President of AIIM (@jmancini77) and find out what it means to be social (hint: it's more than a Twitter account) and how your business should put its content in motion to gain the most value.

We hope that you had a successful Lotusphere and Connect and are as excited as we are about making your business more social and putting your content in motion. Let us know - what was your favorite part of the conference? How can IBM ECM help you meet your Social Business goals?

Just under a week
until Lotusphere and Connect – are you ready? We can hardly wait! There's so
much to see, do, and experience during these events that we hope that we can
help you make the most of it.

Be sure
to include our sessions (below) and stop by ped 17 to see a demonstration of
how ECM can help manage your organization's social business. Remember: Connect
attendees are welcome to the exhibit hall for Lotusphere as well! Just swim on
over to the Dolphin hotel and follow the signs!

Connect
Sessions

January 16, 2012

5:00pm Swan SW 5-6

Content and Communities, What
Does It Mean for Your Business? (CN-WFO4)

Ken Bisconti, IBM

Tim Perry, Genworth

Jamie
Page, Slumberland

Lotusphere Sessions

January 16, 2012

2:15pm Swan 7-8

Going
Viral or Managing the Introduction of Social Content Management - a panel
discussion (SPN206)

Paul Van Den
Berg, IBM

Cengiz Satir,
IBM

John Mancini, AIIM

James Watson, Doculabs

3:45pm S. Hem IV-V

The
Future is Here - Content in Context is IBM Social Content Management (INV313)

Ken Bisconti, IBM

Jeff Schick

5:00pm Swan 9-10

Getting
Social with Content and Case Management -- The right approach to successful
business outcomes (SPN211)

IBM Case Manager V5.1 is now available, with many new features, including support for IBM Content Manager Enterprise Edition repositories, IBM Business Process Manager, and external data sources. Also updated is the IBM Case Manager infocenter, with information about how to use the new integration features, planning and upgrade roadmaps, and a tutorial for creating custom widgets. Read all about what's new in IBM Case Manager V5.1: http://publib.boulder.ibm.com/infocenter/casemgmt/v5r1m0/topic/com.ibm.casemgmt.installing.doc/acmov008.htm.

Also new: the IBM ECM Application Center, an IBM developerWorks community that provides additional information for and from IBM business partners and developers. Share your experiences and solutions, ask questions, get answers.