Every year, scads of individuals set resolutions to make them a better
person in the New Year. In 2017, why not take a different approach and
resolve to amplify your SEO strategy and bring your business more
prospective customers? Google, Bing, and similar search destinations are
constantly tweaking their algorithms to provide a better search experience.
Shouldn’t you be doing the same with your blueprint? If you are ready to
kick off 2017 with a bang and develop a more substantial and effective SEO
strategy, then look no further. Here are five resolutions to give your
company a boost in the SERPs this year ... read more

5 Rules for Crushing SEO in 2017

Right about now, nearly every SEO on the planet is devising his or her
blueprints for gaining organic traction on the SERPs in 2017. While there
are more than 200 different factors that contribute to a brand’s overall
placement for particular queries, there are certain trends emerging and
steadfast rules for ranking that are important to consider as we move into
the New Year. If you are on the hunt for the latest trends and SEO rules of
engagement for 2017, look no further. Here are the top five practices you
should be concerning yourself with throughout 2017 ... read more

What’s New With SEO Markup & Structured Data

Search engines automatically crawl your site and index the pages for
searchers. But if you use structured data, it helps search engines
understand what your content is about. This can encourage clicks – and maybe
even help improve rank. The different ways to use structured data in your
pages’ HTML markup to improve SEO are constantly evolving. Here are some new
tips and tools I’ve picked up that can help you take advantage of the
opportunities in SEO markup and structured data for your content campaigns ... read more

Influencer marketing can be an SEO goldmine and an extremely cost effective
one, at that ... read more

All About SEO Audits: What You Should Know

Simply put, a SEO audit is a process to evaluate your business website, to
ensure it is properly optimized for higher ranking in search engine results.
This information can help you make decisions about how to make changes to
your website to attract more Internet traffic, leading to more paying
customers. A SEO audit should, at a minimum, always be done at the beginning
of a new project, and at the beginning of a new quarter. Let’s take a look
at the essential components of a SEO audit ... read more

WordPress SEO: The Definitive Guide

WordPress powers 27 percent of the websites around the world. When it comes
to SEO it is one of the best content management systems. Still, you need to
roll up your sleeves and optimize it for maximal performance. This WordPress
SEO tutorial will help you to optimize your website or blog and get ahead of
your competition ... read more

4 SEO Tips You Need to Know

When you’re talking SEO with most business owners, the majority think
there’s a magic bullet that can shoot their business up Google’s rankings.
Money and expertise tend to be the magic bullet that allows top companies to
dominate search rankings, but the absence of such elements from your own
armoury doesn’t mean you can’t compete. It also takes time and dedication to
improve but, if you’re willing to put the work in, you could see great
benefits from enacting small changes to your SEO strategy ... read more

Penguin 4.0 Rollout Complete: Are You at Risk?

Google is engaged in a constant, uphill battle against those who try to game
the SERPs for profit, distorting search results with spammy tactics and
questionable link acquisition. In 2012, the first Penguin update was
implemented to deal with sites that were using unnatural links to boost
their search engine ranks. As a result of the original Penguin, several
websites were penalized, which ultimately removed them from visibility in
the SERPs. It took some sites quite a bit of time to recover, and sites that
made legitimate attempts to restore their rank in the search results were
forced to wait for the next update of the algorithm. Now, everything has
changed with Penguin 4.0 ... read more

4 SEO Cheats That Result in Google Penalties

Search engine optimization is a core tenant of today’s digital marketing
practices. The rules are strict, the competition fierce and the discipline
is constantly evolving. Things weren’t always this way, however -- in years
prior, SEO was framed more like the Wild West of marketing; a dominion where
anything goes. But as the Internet continues to mature and become more
sophisticated in usage, search engines have enacted a series of stringent
guidelines and algorithms to ensure that users are presented with the most
useful and reputable sources on the Web ... read more

How SEO Fits Into Digital Marketing Strategies

If you are having challenges besting your competitors in your chosen
industry, there is a good chance that bad SEO is partly to blame. Without a
thoughtfully conceived SEO strategy used in conjunction with full scale
digital marketing practices, your competition has an edge ... read more

Image Optimization: The Achilles Heel of SEO

As far as search engines are concerned, they cannot see images per se, but
they still register and provide meaning to them. Images can be a SEO boon
when properly leveraged because they provide further context to the copy and
help to rank higher for the keywords they are optimized for. More than that,
images can often sway readers into reading, or reading further into a piece
of material ... read more

How to Rank Higher in Local Search Results

For any small business, appearing in a local search is crucial to bringing
new business through your doors. While word-of-mouth is enough to stir up
some new business, it isn’t nearly the same as what a Google recommendation
could do for you ... read more

Artificial intelligence is changing SEO faster than you
think

By now everyone has heard of Google’s RankBrain, the new artificial
intelligence machine learning algorithm that is supposed to be the latest
and greatest from Mountain View, Calif. What many of you might not realize,
however, is just how fast the SEO industry is changing because of it ... read more

Google Revives Meta Content With Longer Characters

Meta descriptions and title tags: they’re difficult, yet critically
important aspects of SEO. Designed to provide readers and search engines
with a preview of a page’s content, “metas” are simply too important to do
badly. Luckily, Google just made these elusive little lines a bit more
forgiving for SEOs everywhere by increasing the character limit for both
meta descriptions and title tags. Read on to learn more ... read more

SEO Forecast: How Google Will Alter Algorithms

SEO is a never-ending battle. Some relish the ebb and flow and have learned
to ride the wave of change in immaculate form; ending up on the cutting edge
of tactics and in one of the top seats on the SERPs. Others, however, feel
that SEO is the bane of their existence as every new update to search
algorithms brings fear, anxiety, and often a drop in rankings. SEO is not
for those who resist change. If you’re settled in to the current state of
things, get ready for more curveballs ... read more

The Top 5 SEO Metrics You’re Probably Misreading

SEO metrics can actually be quite deceptive and challenging to accurately
interpret. To help clear up some of those misconceptions, here are the top
five SEO metrics that you are probably misunderstanding ... read more

The Search Snippets That Could Win You Big Business

A meta description is an extremely powerful marketing weapon that you’re
almost certainly not utilizing ... read more

Improve SEO With Latent Semantic Indexing (LSI)

Are you paying enough attention to your on-page SEO? I bet you’ve done your
homework with keyword research and keyword density but how about LSI
keywords? If you haven’t heard of the latter or don’t know much about it,
now is the right time to improve your knowledge and start using LSI keywords
as an integral part of your SEO strategy ... read more

How Google Will Shift SEO in 2016

To help save you the hours of research required to understand Google’s
imminent changes, here is a taste of what you can expect to see from the
search giant in 2016 ... read more

10 Ways Local SEO & Search Will Change in 2016

Consumers are constantly changing the way they search for products and
services because technology is always changing. With the changes in both
technology and the consumers search habits that means that social media, SEO,
content marketing, local SEO and, of course, search will have to adjust to
meet the always evolving needs of the consumer ... read more

The Seven Golden Rules of SEO

There is a lot of talk on the Web regarding search engine optimization (SEO)
and how, if you just do this one thing, you will be at the top of Google. If
only it were that easy. In fact, I believe there are seven distinct rules
that a search engine optimizer needs to possess. Most people possess one or
maybe two of these skills, very rarely do people posses all seven. In truth,
to obtain all seven of theses skills will take time and effort — and, if you
are running your own business, do you really have the time to do this? ... read more

Local SEO More Important Than Ever Now

When Google Pigeon launched on July 24, 2014, it changed local SEO forever.
Suddenly, the layout of local SEO ran parallel to the traditional web search
ranking results that Google users were used to. This change was right on
point, however, because the goal of the Pigeon update was to provide more
relevant local search results that were designed to look similar to
traditional ranking signals... read more

SEO Best Practices: The Big 5 in SEO

Every couple of years, SEO evolves into a mysteriously new discipline. As
traditional push marketing continues to die off and industries continue to
measure the impact that organic search has on overall growth, inbound marketing
strategies (like SEO) continue to grow increasingly more sophisticated and
challenging... read more

SEO Strategies for Mobile Phones and Tablets

Experts have been espousing for years now that mobile is the next big thing
to hit the technical stratosphere. The truth is, the (mobile) eagle has landed.
We can no longer anticipate the relevance of small screens; it’s a bona fide
reality. If your business hasn’t yet embraced mobile and tablet designs, you’re
late to the party. But there is still time! read more

How to Do SEO for Now and Forever

SEO is still the same thing I said it was when I first started writing about
it over a decade ago — that is, making your website the best it can be both for
people and search engines. Still, that broad definition probably doesn’t mean
much to many of you. You’re likely left wondering how exactly you should go
about making your site the best it can be... read more

On-Page SEO Factors You Need to Consider

On-page optimization for your websites is often overlooked and is also the
easiest way to rank for keywords in search engines completely free. These are
the top ten factors that you should be considering when writing content and
constructing an optimized layout for all of your websites... read more

The SEO Road Map to Success (Part 2)

In Part 1 of our series about SEO best practices we discussed maintaining
correct source code standards. We talked about CSS, AJAX, ALT attributes, Page
file size, JavaScript, and Meta tags. Now we're going to delve even deeper and
talk about some of the often overlooked elements within a website as it relates
to search engine optimization... read more

The SEO Road Map to Success (Part 1)

You may know the basic information needed to search engine optimize your
website, but it’s easy to get sidetracked by the latest SEO trend and a short
while later begin to feel overwhelmed by information overload. What I want to do
for you right now is simplify SEO and put you back onto the path of tried, true,
and ethical search engine optimization practices that will help you to focus on
what works and what will stand the test of time... read more

9 Common Title Tag Mistakes and How to Avoid Them

A website's title tags are very important for many reasons... Here are some
of the top mistakes and missed opportunities I've seen in title tags. Avoid
these and you'll be ahead of the game. You'll rank higher in search results and
entice more people to click on your site... read more

Google's First Page... Guaranteed?

“No SEO company can guarantee you a first page or top 10 ranking. I repeat:
NO SEO company can guarantee you a first page or top 10 ranking. Here’s why:
There are far too many variables involved in the ranking of a website – not the
least of which are the age of the domain, relevancy and quantity of content,
number and quality of inbound links, competition, and of course Google’s
ever-changing algorithms. That’s why legitimate SEO companies don’t make those
kinds of outlandish promises.” ... read more

10 Questions for New SEO Clients

If you could only ask 10 general (non-industry-specific) questions of your
new SEO customers, what would they be and why would their answers help you help
them? ... read more

The Meta Description Tag

The keywords and phrases you use in your Meta description tag may not affect
your page’s ranking in the search engines, but this tag can still come in handy
in your overall SEO and social media marketing campaigns... read more

12 Clever Ways to Boost Your Traffic

Traffic is essential to anyone who owns a website and/or blog. Without
traffic we have no customers or sales. Unfortunately traffic does not just come
to us, we have to work at it and we have to be consistent and persistent. Sales
conversion rates normally average less than 5%. What this means is that only 5%
of the people who visit your site will become a paid customer. So, to grow your
sales, you need to boost your traffic and/or your conversion rates. Below are
twelve things you can do right now to start increasing your traffic to get those
sales... read more

5 SEO Things to do in the First Year of Your Site's Life

By now, most site owners realize the importance and value of SEO in the
development and growth of their site. A properly optimized site is going to rank
better in the search engines, see more targeted traffic being directed over,
have a higher conversion rate and much more. However, SEO is incredibly long
term and nothing can rush time. It takes time for a site to build a good trust
factor with the search engines and until that happens, most of your off-site SEO
efforts are going to produce minimal results. If you recently launched your site
and are already looking into SEO, here are 5 things you should focus your time
and energy on... read more

Ten Things to Avoid When Running an SEO Campaign

There are plenty of SEO companies and consultants on the Internet that can
help you out and plenty of free forums and guides that will give you the basics.
Even if you do decide to use the skills and expertise of an SEO firm, it is
still important that you at least know the basics of SEO so that you can also
work with the company to make the results even better... read more

Google Panda Update: 11 Important SEO Facts You Should Know

On Wednesday, February 23, 2011, a category 5 hurricane named "Panda" swept
through the Gulf of Google devastating businesses large and small alike... read
more

SEO: Then and Now

SEO has been around more or less as long as there have been search engines.
Although it seems like some blogger or another is heralding the impending death
of SEO every few months or so, SEO has yet to fade into oblivion. The very core
of SEO is to change; to make adjustments to one's site to adapt to the search
engines' algorithms, the changes in consumers' online behavior, the expanding
online world and so forth. SEO isn't about to die anytime soon, but it is
constantly evolving to meet the needs and challenges of the times... read more

10 SEO Mistakes to Avoid

When you're starting off in SEO there's a lot of conflicting information
about what to do and what not to do. There's a constant battle between White Hat
and Black Hat and which is more effective. It's pretty easy to get frustrated at
how long it actually takes to achieve a decent ranking... read more

The 10 Week SEO Diet

So you've noticed that your competitor's site ranks higher than your site on
Google for *yellow widgets,* even though you are the premier widget provider in
your area. So what are you going to do about it? You're going to take back
control of the search results, that's what! ... read more

3 SEO Traps to Avoid During Your Redesign

I receive a lot of SEO questions from business owners who want to spruce up
their aging websites, but are dead afraid of losing their existing search engine
traffic. And for good reason. Going live with a redesigned website without
considering the SEO implications is like being ensnared in a nasty trap that you
cannot escape from. It's hard to make money while stuck in a trap! With that in
mind, here are a 3 SEO traps to avoid before, during and after you develop your
website... read more

Getting Your Site's SEO Right

You simply must get the SEO part right. Mainly because proper SEO (Search
Engine Optimization) will boost your chances of obtaining those all important
top rankings in the search engines. Besides, a well optimized site or page, will
go a long way in weathering any abrupt changes on the Web... read more

9 Steps to Diagnosing Lost Search Engine Traffic

For the past few weeks I've been tasked with reviewing a few different sites
that have seen a loss in traffic - their owners hoped to find out why. I love
these kinds of reviews because it's like solving a mystery or figuring out a
puzzle. While it's not always possible to determine the exact cause for the
traffic loss, I can usually make some educated guesses based on what I dig up in
Google Analytics. Here are 9 steps you can take to diagnose the cause of lost
search engine traffic... read more

The Easiest Way to Increase Search Engine Rankings and
Drive Website Traffic

To learn how to increase search engine rankings and drive website traffic you
need to understand the concepts that govern the way the search engines work...
read
more

How to Control Your Listing Text in Google's Search Results

A Google Webmaster Help video from Matt Cutts released on Nov. 10, 2009 got
me thinking how the listing text in Google's search results can easily be
overlooked by some webmasters in their SEO efforts... read
more

Sitemaps and SEO

Creating an HTML sitemap and a XML sitemap for your website could be the
easiest thing you do to improve your exposure on the web. For those of you who
pay close attention to the search engine optimization (SEO) of your site, this
could be the one thing that gets you onto the first page of Google's results...
read more

Keywords Are It! Seven Powerful & Useful Keyword Marketing
Tools

After years of running websites and earning a full-time online income, I am
constantly reminded that it all comes down to keywords. Actually, it all comes
down to obtaining top rankings for your profitable keywords in the search
engines, mainly Google... read more

How does a web page get ranked #1 on Google? There is no doubt that the
methods of the 1990s no longer work - and most definitely, not since Google went
public in 2004...
read more

Peeling Back the Onion: Metrics that Matter to a Good SEO
Company

"I want to be number one on Google for (insert hyper-competitive keyphrase
here)." It's usually the first thing we hear in terms of search engine
optimization - a company wants to be in that coveted top spot on Google, Yahoo!,
Ask, and MSN... read
more

Ten Of The Internet's Best SEO Tips!

A good tip is a great gift to those who are in need of advice, I love the
quote "give a man a fish, you will feed him for a day - teach a man to fish, you
will feed him for a life time!" If the tips are on SEO, they are bound to
attract attention. So, we've compiled a list of TEN of the best SEO tips to be
found on the Internet...
read more

Using Long Tail Keywords to Your Advantage

A keyword is a simple word or phrase that is typed into the search engine by
a user looking for information. Long Tail Keywords are simply the longer and
more targeted phrases that people type into the search engines... read more

Is your competition beating you with SEO?

You have optimized your website for winning keywords, are mid-way with your
link building campaign, and have been going absolutely crazy creating fresh SEO
friendly content that pleases the users and search engines. You are obviously
very serious about your online business, and yet you cannot seem to cross the
Rank # 12, Page 2 barrier of Google search listing for your primary keywords...
read more

SEO Explained For People with Real Jobs

When talking to clients about marketing their business online I am asked "How
do you get to #1 on Google?" While this article is not specially about how to
become #1 - I will explain what the process is and what's involved... read more

Secrets Your Web Designer Isn't Telling You

If I was to ask you right now "Are you absolutely certain that your web
site is optimized for high visibility in search engines?", what would you
say? What if I was to ask "What position in the major search engines does
your site appear in for your target search terms?" Or how about "Does
each page of your site have tailored Title and META Tags?" ... read more

32 Most Important SEO Tips

Following these simple tips will definitely boost your traffic and search
engine rankings for free... read
more

Ten SEO Mistakes Made on Database Driven Websites

Search engine friendly websites is one of those often heard phrases, both
from web site development companies and from their clients. Everyone knows that
this is important to have, and yet it is one of the things that is actually
often overlooked... read more

Do-It-Yourself SEO - A Beginner's Checklist

There have always been do-it-yourselfers succeeding at web promotion and
search engine optimization. In fact, many of the established businesses offering
web services today came from humble beginnings, perhaps nothing more than a
college student with a laptop, an internet connection, and too much free time.
The Web evolves as the result of the innovation and experimentation of
individuals. The sharing of knowledge. The do-it-yourself attitude... read more

Optimize Your Website... and They Will Come

What's the big deal about search engine optimization? Isn't it enough that
you've put up a website, purchased some Google AdWords, and sent out an email to
everyone you know announcing your site? In short, no. There is an art and
science to search engine optimization (SEO), and it is critical for web-based
businesses to know, understand and utilize if they want to drive quality traffic
to their website via the Internet... read more

Website Optimisation Techniques

As well as link building and on-page optimisation, there are some other very
important SEO factors which can help your website index and rank in search
engine listings. The following techniques are grouped into the category named
'website optimisation' and should not be overlooked when preparing an SEO
campaign... read more

Top 20 Contributing Factors For Google SEO

Websites are quickly becoming one of the most popular ways of advertising.
Whether it be a business, its product or service or something completely
different, everyone of all ages are turning to the web as a method of getting
their message out there. With the popularity of this marketing medium increasing
and the number of websites always growing, it is obvious that everyone wants to
appear at the top of Google's search engine rankings. Achieving such a task is
never an easy feat, however with a bit of perseverance, one can definitely
increase their chances of reaching that glorious first page result... read more

What Google Thinks Of Your Site?

How Google views your site does matter if you want to succeed online because
Google has become the dominant search engine on the web. It now has over 60% of
the U.S. search engine market. In other countries around the world that
percentage rises to 80% or more. In addition, the Google Brand Name has solidly
permeated the popular psyche and any top rankings within Google will bring much
weight and prestige along with all that traffic... read more

Top Google in Record Time in 2 Simple Steps!

I got into search engine optimization back in 1998. It sure has changed a lot
since then. Back in the day you could use invisible text, load keywords to the
point of overflowing and fill META tags with anything even close to what you had
on your page. And you could do well on Google, Yahoo, Alta Vista; all the
biggies. Not anymore... read more

The Ten Commandments of Search Engine Optimization

Most of the time when we pitch to a new client we are asked for SEO
guarantees. "Your competition has guaranteed top results and submission to
100,000 Search Engines and Directories". We go all out educating clients that
Search Engine Optimization is all about smart work and not just adding random
keywords and submitting to every directory possible. I'm writing this article to
reach out to the SEO buyers and help them distinguish the crooks from the
genuine SEO cos. I've compiled my Search marketing experience over the years in
this article. I hope this helps you in selecting your Search Marketing
initiative... read more

8 Useful SEO Techniques Every Webmaster Should Know

Every webmaster should have some basic understanding of these simple SEO
techniques if they want to achieve Top Rankings for their site. The more you
know about these Search Engine Optimization techniques; the better your web
pages will fare in the different search engines, especially Google... read more