Sleeping Giant is dedicated to providing pertinent facts and the latest research and insight into the large and growing Asian Pacific American community. Sleeping Giant is produced by Imprenta Communications Group.

Archive for November, 2016

American businesses made a huge effort to attract Chinese shoppers during this year’s Black Friday shopping frenzy. That came as the group has become a major buying force during the U.S. Christmas season. Chinese shoppers are now a major contributor to America’s Black Friday shopping spree. Chinese shoppers reportedly spent $55 million during last […]

PALO ALTO, U.S. — For millions of people around the globe, daily life is now dominated by the U.S. tech sector. Facebook is a primary communication tool for many, while iPhones or smartphones running Google’s Android operating system are the go-to handsets in many parts of the world. The virtual reality buzz created by Oculus, […]

Imprenta Communications Group Recognized for its Groundbreaking Work and Receives Prestigious PRism Award California-based ethnic marketing, public affairs and campaign firm joins an elite list of winners for outstanding communications campaigns PASADENA, CALIF. – Imprenta Communications Group received recognition from the Los Angeles Chapter of the Public Relations Society of America (PRSA) winning 2 PRism […]

The Edge of Seventeen actor Hayden Szeto told BuzzFeed News about the significance of playing an Asian-American man who gets the girl — and how he challenged stereotypes with his approach to the role. MILD SPOILERS! His first appearance in The Edge of Seventeen is a humble one: The audience meets soft-spoken, charming-yet-awkward Erwin Kim […]

As a member of the black and Latinx communities, University of Maryland junior Alexis Ojeda-Brown wanted to see more solidarity among minorities after the presidential election. “In order to heal, we need to come together and understand what other people of color are going through,” said Ojeda-Brown, an history and English major. “By doing that, […]

Asian-Americans Share Terrifying Stories Of Racism After Election A Trump supporter made remarks in an interview that cast Japanese internment camps as exemplary ― proving there’s no shortage of racism toward Asian-Americans and other minorities after the election. In an interview Wednesday with Fox News, Carl Higbie, a retired Navy SEAL, cited the World War II-era […]

Imprenta Communications Group received recognition from the Los Angeles Chapter of the Public Relations Society of America (PRSA) winning 2 PRism Awards. PRism Awards are awarded annually by the PRSA Los Angeles Chapter for outstanding programs and materials created by public relations professionals. Imprenta won a PRism Award in Diversity Communication for their work on […]

For the first time in history, there will be three Asian American women in the U.S. Senate in January. Sen. Mazie Hirono (D-Hawaii), who in 2012 became the first Asian American woman elected to the Senate, will be joined in January by two more. On Tuesday, Rep. Tammy Duckworth (D-Ill.) unseated incumbent Mark Kirk (R-Ill.), […]

The U.S. Department of Education announced today $836,000 in grants to Minnesota, Washington state and Hawaii to improve data collection of Asian American Pacific Islander students and to help identify effective practices to close achievement and opportunity gaps through data analysis. The Asian American Pacific Islander (AAPI) Data Disaggregation Initiative, announced by U.S. Secretary of […]

In California, politicians long ago learned the importance of appealing to Asian-American voters. Now the rest of the country will have to figure it out too. Some California politicians have long had to learn how to appeal to Asian-American voters, particularly in districts such as Orange County, which has a large and politically active Vietnamese-American […]

Sleeping Giant is produced by Imprenta Communications Group, a California-based, award-winning public affairs, ethnic marketing, and campaign firm which specializes in reaching California's diverse audiences.

Imprenta was founded in 2001 by Ronald W. Wong, a political and communications strategist with more than 30 years of experience in marketing and political campaigns targeting Asian Pacific and Latino Americans. Ron has worked for Fortune 500 companies, served as Chief Deputy Appointments Secretary to Governor Gray Davis and in President Bill Clinton's Administration at the U.S. Department of Justice, Community Relations Services.

Imprenta was recently awarded the 2013 Asian Business Advocacy Award from the Los Angeles Business Journal, citing the company's "radical success and growth."

We develop and execute campaigns for Fortune 500 companies, candidates, causes, and initiatives that demand and expect to win. For the past 15 years, Imprenta has delivered measurable and quantifiable results for regulated companies, utilities, telecommunications, health care corporations, Foundations, major ballot initiatives, candidates for elected office, and public education campaigns for government entities. Imprenta specializes in reaching diverse underserved communities -- we understand the cultural and linguistic nuances that exist throughout our state.

"Imprenta will go above and beyond to win for its clients. As our nation becomes more and more diverse, ethnic communities, consumers and voters will be critical to anyone interested in shaping public opinion, running for office, or marketing goods and services. We speak the language of America."