Fried Chicken and Watermelon: Racism Through Food in America

The picture shows Obama eating fried chicken with the caption, “Miscegenation [that is, interracial marriage, which Obama is a product of] is a CRIME against American values. Repeal Loving v. Virginia [that is, the U.S. Supreme Court ruling that legalized interracial marriage].”
I then added that fried chickens are “a popular unflattering stereotype of black people here.” Some of my Nigerian readers who are not familiar with what I call America’s culinary racism were confused. What is racist about fried chicken? In what ways does it evoke negative associations with black people? The best question, I think, was this: “Is it the same chicken that is called kaza in Hausa? Is… there more to it than the taste and nutritive value of the chicken?”

Yes, it is the same chicken that is an occasional meat for special occasions in much of Africa.

No one knows for sure how the stereotype of black people as a chicken-eating race grew and flowered in America’s popular culture. But what is certain is that chicken is very cheap here and is considered "junk." During slavery, fried chicken—along with chitlings (that is, intestines of pigs prepared as food)— was the cheapest source of protein for poor blacks. So, over time, chicken became stereotyped as black people's favorite meat.

Another gastronomic stereotype of black people is that they are guzzlers of watermelon, the large roundish melon with a hard green rind and sweet watery red or occasionally yellowish pulp, believed to be native to Africa. It has been stereotyped as the black American fruit, not because its origins are traceable to Africa but perhaps because it was traditionally the cheapest source of natural vitamins for black people.

The Authentic History Center, which chronicles interesting historical facts about American popular culture, says the notion of black Americans as chicken-eating, watermelon-gulping sambos (a racially demeaning term for black people) “may have begun as Southern stereotypes and then evolved into Black stereotypes. It's also possible that these evolved out of American slavery. Numerous primary sources chronicle Black resistance to slavery through ‘silent sabotage,’ or, day-to-day acts of resistance. Stealing from the master was one example. It seems logical that, given that food would be among the most desirable of items a slave would pilfer, and chickens and watermelons would have been commonly available.”

Today, in American popular culture, the most effortless and most effective way to make a racist caricature of black people without saying a word is to draw images of fried chicken and watermelon. In other words, in American pop culture, fried chicken and watermelon equal black America.
For instance, in October 2008, during the last presidential campaigns, a local Californian Republican Party women’s club produced an e-newsletter warning that if Obama got elected as president his face would appear on food stamps (a government-issued welfare package which comes in the form of stamps and given to low-income, usually black, people; it can be used in exchange for food at many grocery stores across the country), rather than on dollar bills like other presidents.

It then included a picture of “Obama Bucks” — a fake $10 bill with Obama surrounded by fried chicken, watermelon, Kentucky Fried Chicken (a chain fast-food chicken restaurant now called KFC), etc. The image provoked mass outrage.
Similarly, in February 2009, the mayor of a small California town caused a stir when he sent out an e-mail picture depicting the White House lawn planted with watermelons under the title, "No Easter egg hunt this year." The implication is that with Obama as the president of America, the White House has now been “blackened” and defamiliarized. The mayor resigned in the wake of the massive backlash that the picture engendered.
But this is all bunkum because today, everybody—white, black, rich, poor—eats fried chicken and some watermelon. The fact, though, is that however much we might resent it, fried chicken and watermelon have become the main stuff of the stereotypical caricatures of black people.

When I first came to this country, I had been blissfully ignorant of this stereotype. So I would often order fried chickens from restaurants without the slightest consciousness that I was feeding a racial stereotype. One day an African American friend of mine joked that my love for fried chicken probably shows that the black American love for the same meat has roots in their African origins. That was the first time I became aware of this stereotype.

I know some upper-middle-class blacks who try to subvert the stereotype by refusing to eat fried chicken and watermelon—at least in public—but this strikes me as an inane reaction that only empowers the people and the culture that spawned the stereotype in the first place. In spite of my knowledge that blacks are stereotyped as chicken-loving, watermelon-gulping people, I eat my fried chicken with relish when I feel like it.

In a country where pork is found in almost every kind of meat under different cute-sounding names, chicken is the safest meat for me. But, more than that, no one can define me without my permission. Not even the most entrenched American gastronomic racism.

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About Me

Dr. Farooq Kperogi is a professor, journalist, newspaper columnist, author, and blogger based in Greater Atlanta, USA. He received his Ph.D. in communication from Georgia State University's Department of Communication where he taught journalism for 5 years and won the top Ph.D. student prize called the "Outstanding Academic Achievement in Graduate Studies Award." He earned his Master of Science degree in communication (with a minor in English) from the University of Louisiana at Lafayette and won the Outstanding Master's Student in Communication Award.

He earned his B.A. in Mass Communication (with minors in English and Political Science) from Bayero University, Kano, Nigeria, where he won the Nigerian Television Authority Prize for the Best Graduating Student.

Dr. Kperogi worked as a reporter and news editor, as a researcher/speech writer at the (Nigerian) President's office, and as a journalism lecturer at Kaduna Polytechnic and Ahmadu Bello University before relocating to the United States.

He was the Managing Editor of the Atlanta Review of Journalism History, a refereed academic journal. He was also Associate Director of Research at Georgia State University's Center for International Media Education (CIME).

He is currently an Associate Professor of Journalism and Emerging Media at the School of Communication and Media, Kennesaw State University, Georgia's fastest-growing and third largest university. (Kennesaw is a suburb of Atlanta). He also writes two weekly newspaper columns: "Notes From Atlanta" in the Abuja-based DailyTrust on Saturday (formerly Weekly Trust) and "Politics of Grammar" in the DailyTrust on Sunday (formerly Sunday Trust).

In April 2014 Dr. Kperogi was honored as the Outstanding Alumnus of the University of Louisiana's Department of Communication. His research has also won international awards, such as the 2016 Top-Rated Research Paper Award at the 17th Symposium on Online Journalism at the University of Texas, Austin, USA.