I lately interviewed a bunch of LinkedIn influencers on how they consistently go viral on LinkedIn, producing them millions of views and hundreds of leadings automatically. Here’s what I learn, and the 10 best tips you can apply right away to your LinkedIn marketing.

One of the biggest mistakes I’m starting to see on the platform is content inventors who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to each other, determining them postures, or including them in stimulating discussions.

Instead of focusing on running viral, focus on helping people. Focus on becoming a resourceful person.

What happens is that people will begin to take notice of you, and even look up to you and treat you like a thought leader.

When that day comes, your posts will go viral by itself, because people will reciprocate due to you demonstrating your genuineness and authenticity over and over again.

# 2: Construct Your Personal Story

Most of us never figure out who we are.

We become parrots — copying and regurgitating guess, opinions and viewpoints that are not ours, but heard from elsewhere.

But, to succeed on social media, you MUST know who you are, or at the least what you represent and who you want to be.

Why?

Because they are fed up with the insincere people showing off their fake” good life” without ever conveying the human side of themselves.

They want authenticity. They want seriousnes. They want to see what it’s like to struggle and overcome.

I guess the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that we need to” leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture. I have yet to meet or chats with a single person that doesn’t have an inspiring story to tell, and yet, so many users are avoiding telling that tale and opting instead to mask themselves in itchy suits and spammy pitches.

You don’t have to be fake. You don’t have to pretend to be someone else. You can be honest, vulnerable and connect with other people.

But first 😛 TAGEND

You need to know who you are.

Michaela continues 😛 TAGEND

… I would operate you through our personal branding workshop, which goes through your strengths, weaknesses, values, and goals. We’ll talking here your failings and what that failing taught you to help you ultimately succeed.

Here are some questions you can ask yourself to establish your own personal brand 😛 TAGEND What are my values? Why do I do what I do? Who or what am I doing it for? What do I want to be known for? What do I want the world to know about me that’s unique? What topics can you talk endlessly about? What do people say about you? What do people praise you for? How do you do what you do? What constructs the way you achieve results interesting or unique? What energizes or ignites you? What are your true passions? You with a relevant influencer in your industry You speaking in front of prospects You at a local landmark( only runs if you’re connecting with people in your city) Clear speech Communicates concrete results your prospect or client will get Says how it’s different or better than everyone else Avoid hype and jargon Read and understood in 5 seconds How to extract LinkedIn Likers( https :// docs.google.com/ document/ d/ 1ngwW-NGdvXnZY2Mu9UghfcmIMInyVSt0E0vubJiT82s/ edit) How to extract LinkedIn Commenters( https :// docs.google.com/ document/ d/ 1wbJwG-WWUOkdBkWO2IP8cxw_UER9YibezSl1lc7EaII/ edit) Linked Helper( automation tool) LinkedIn Sales Navigator( without this, you’ll get banned)