Monday, March 05, 2012

The Lorax Tops US Weekend B-O

MARCH 5, 2012 - The Lorax crushed even the wildest expectations with one of the best opening weekends ever for an animated movie. Project X also had a respectable debut on a weekend where the Top 12 grossed an estimated US$153.5 million, which is up 27 percent from the same frame last year.

Dr. Seuss' The Lorax opened to US$70.7 million, which is by far the best opening of the year. It's also the sixth-highest debut ever for an animated movie and second-best for a non-sequel behind The Simpsons Movie (US$74.04 million). Among March openings, it ranks third all-time behind Alice in Wonderland (US$116.1 million) and 300 (US$70.9 million). It also topped Illumination Entertainment's Despicable Me (US$56.4 million), and scored the best opening ever for a Dr. Seuss movie ahead of How the Grinch Stole Christmas (US$55.1 million).

Here are the Top 5 North American B-O studio estimates for March 2-4, 2012 weekend, in terms of rank, (previous week ranking), Movie name (studio), Weekend takings in USD, (Cumulative gross, USD) and week on chart, courtesy of Boxofficemojo. (US$1=RM3)

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About Me

At The Movies with Lim Chang Moh is the online version of movie reviews formerly published in The Malay Mail, arguably the longest running weekly column in Malaysia. The writer was Production Editor of The Malay Mail before retiring in 2006. He now contributes articles to magazines and does free-lance projects.