Chief executive: ?We kissed the sleeping beauty awake?.

Rolls-Royce posts record sales in Australia

Australia has become fertile ground for luxury companies such as Rolls-Royce looking to court a new generation of millionaires.

Manufacturers such as Rolls-Royce, Ferrari and Porsche are doing record business in Australia on the back of a steadily growing economy.

Rolls-Royce chief executive Torsten Müller-Ötvös visited Australia on a whirlwind trip to open a new dealership on the Gold Coast this week, saying he intended to seize opportunities locally.

"We kissed the sleeping beauty awake here in Australia. The market here has lots of potential. Now we are ready to go even further," he says.

"I think this market has a nice potential for us here in coming years, when you look at the prognoses for growth of ultra-high net worth individuals, also in Australia - fantastic. When you look at your financial growth, year-by-year-by-year - great."

Rolls-Royce has moved from selling just one car locally in 2003 to delivering 16 cars in 2013 and 34 between January and October this year.

The brand boasts its broadest range in decades, anchored by a new Wraith coupe targeted at young entrepreneurs.

Müller-Ötvös says a key to the brand's growth is that it is seen as an acceptable luxury, and is not susceptible to "tall poppy syndrome" that can discourage buyers from choosing supercars.

"This is an easy brand, it's easy for you to drive," he says.

"If you now jump into a Rolls-Royce you would only see positive signs, wherever you are, you would only see thumbs up.

"You can even run into certain areas of cities where you might say 'oops, I'm not sure what will happen in that area', and positive things will happen.

"It's something that helped us convince many potential buyers to choose a Rolls-Royce."