In May of 2011, activists from the Rainforest Action Network hung a banner outside Disney's Burbank headquarters charging the entertainment giant with "destroying Indonesia's rainforests."

At the time, Disney called the protest a "publicity stunt" and said it had already made a commitment to "sustainable paper" in a 2010 corporate citizenship report.

However, the company started talks with the Rainforest Action Network and, on Thursday, unveiled a new paper policy. The company promised to eliminate the use of paper products from "irresponsibly harvested fiber," much of which is in Indonesia, as well as to minimize the overall use of paper and to maximize its recycled content and fiber sourced from operations certified by the Forest Stewardship Council.