Exemplars

Media Analysis

Defintions:

"The examination, interpretation and critique of both the material content of the channels of media of communication and the structure, composition and operations of corporations that either own or control those media. Media, in this sense, refers to what used to be called the mass media, the means of communication of information to large numbers of people – television, radio and newspapers. It now encompasses multimedia, the electronic networks of communication made available by the Internet."

Media content analysis is a sub-set of content analysis and applies a systematic method to study mass media as texts, including interview transcripts, film narrative and forms, TV programs and content of newspapers and magazines.

"Content analysis operates on the view that verbal behaviour is a form of human behavior, that the flow of symbols is a part of the flow of events, and that the communication process is an aspect of the historical process... content analysis is a technique which aims at describing, with optimum objectivity, precision and generality, what is said on a given subject in a given place at a given time." (Lasswell, Lerner & Pool, 1952)