Apple's 'Planet of the Apps' Reality Show Now Casting

Eddy Cue, senior vice president of Internet Software and Services at Apple Inc., smiles during the Apple World Wide Developers Conference (WWDC) in San Francisco, California, U.S., on Monday, June 8, 2015.

TV producer Ben Silverman has launched an open casting call for his Apple-backed reality show about app creators. Planet of the Apps has a new website where hopefuls can make submissions now until Aug. 26, with shooting beginning in Los Angeles later this year. "Join us on the search for the next great app in a new original series," the show says on its website.

To be selected, apps will need to be developed and ready for iOS, macOS, tvOS and watchOS platforms. Participants will be mentored by a slate of soon-to-be-announced tech experts and winning apps will be featured prominently in the Apple App Store. Winners will also be able to rub shoulders with "top-tier VCs" investing upwards of $10 million throughout the season, but won’t be required to give up equity in their creations unless they accept backing.

Details on when the show will air or where it will be broadcast (Apple TV, anyone?) will be revealed in the coming weeks, producers say.

Eddy Cue, Apple’s svp of internet services, tells The Hollywood Reporter in a new interview that it made practical sense for the company to partner with Silverman. "It's his show, but we felt we could help," he says. "We felt like there were things that he wanted to do in the show that, if we helped him with it, it would be way better or only possible if we did it. And that's the reason we got involved, because we actually think we bring something to the table."