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Book Summary

Take an in-depth look at the leadership strategies that have created one of the most successful organizations in our industry. 25 Secrets is a leadership guide that incorporates known practices in business strategy, leadership philosophy, sales psychology and day-to-day management tactics fully customized to our industry. It will inspire you and reignite your passion for building your own master field organization. Phillip C. Richards, CFP®, CLU®, RHU®, Executive Chairman and Founder of North Star Resource Group and author of 25 Secrets has generously donated the proceeds from the sale of this book to GAMA International.

About the Author

Phillip C. Richards, CLU®, RHU® entered the insurance and financial services industry in 1962. He acquired North Star Resource Group in 1969.

A winner of numerous industry awards, Phil is the 2005 Inductee into the GAMA International Hall of Fame, is a GAMA past president, and founded GAMA Thailand. He is the only firm leader in the world to have received the International Management Award from GAMA every year since the inception of that award in 1975. In 2007, Phil received the sixty-sixth annual John Newton Russell Memorial Award, the highest honor in the insurance industry, from The National Association of Insurance and Financial Advisors.

His first book, Twenty-Five Secrets for Sustainable Success, was published in 2007, and he donated more than $250,000 in proceeds to GAMA International. His second book, The Sky Is Not the Limit: Discovering the True North for Your Life’s Path, which he co-wrote with sports psychologist Dr. Jarrod Spencer, was published in 2013. He donated the proceeds to five nonprofits that have enriched his career and life.

Phil is an adjunct professor emeritus for the Carlson School of Management at the University of Minnesota and a former adjunct professor at Central University of Finance and Economics in Beijing, China. He is a four-time Chairman of Securian’s National Advisory Board, and in 2008, he was inducted as the nineteenth member of its Hall of Fame.

Phil currently serves on the Board of Trustees for The American College in Philadelphia and on the Mayo Clinic of Arizona Leadership Council. He is the treasurer of the Arizona Heart Foundation’s Board of Trustees, and he chairs the Scott Richards North Star Charitable Foundation. In 2009, he was elected to the Board of Trustees of his alma mater, Temple University, and was inducted into the National Wrestling Hall of Fame.

He has been a featured speaker in more than a dozen countries on topics including strategic planning, leadership, and alternate distribution systems in the financial services industry in the twenty-first century. He has addressed the annual meetings of more than one hundred and fifty companies.

GAMA International is a membership organization for which individuals must submit applications and payment. The organization is geared toward those in a recruiting, training, or supervision role in the financial services industry. Awards are based primarily on -commissions, premiums, or fees generated from investment and insurance products and other criteria relative to leadership, achievement, and recruiting selected by the applicant. Individuals must be current with membership dues and submit an application fee for consideration. Working with this individual is not a guarantee of future financial results. Investors should conduct their own evaluation.

*Financial Advisors do not provide tax, mortgage, real estate or legal advice. You should always consult a tax or legal professional for advice regarding your specific tax and/or legal situation. North Star Resource Group and its affiliate(s) CRI Securities, LLC are independently owned and operated, and offers its own suite of products and services entirely independent of Securian.

Certain individuals associated with North Star Resource Group are registered with and offer securities and investment advisory services through Securian Financial Services, Inc. ("Securian") and CRI Securities, LLC, registered broker-dealers and investment advisors, member FINRA/SIPC. Individuals registered with Securian and CRI Securities, LLC are authorized to offer only those securities and investment advisory services that have been specifically approved by Securian and CRI Securities, LLC. Additional information about individuals registered with FINRA can be found on FINRA's BrokerCheck. For information about which individuals associated with North Star Resource Group are registered with Securian and CRI Securities, LLC, as well as information about which securities and investment advisory services such individuals are authorized to offer on Securian and CRI Securities, LLC's behalf, please contact Securian at 1-800-820-4205.

Awards are based primarily on criteria relative to leadership, achievement, recruiting, management practices, community service, team unity and education. Sales are not a consideration. There is no fee associated with this award. Companies must be in good standing with the Better Business Bureau for consideration. Working with this advisor or firm is not a guarantee of future financial results. Investors should conduct their own evaluation. 1575329/DOFU 10-2016