Miamisburg, OH

General Responsibilities:The Consumer Marketing Manager is responsible for driving the increase in consumption both in-store as well as on-line in order to increase Evenflo market share. General responsibilities include day-to-day consumption analysis, marketing program management, help lead agency kick off and alignment meetings, coordinate copy alignment, build simple mathematical models to analyze ROI and deduce recommendations for potential course correction. Act as an owner of the Evenflo business, put company/team interests ahead of one's own interest. This position reports to the Director of Marketing Activation.

Key ResponsibilitiesManage and execute consumer and brand marketing programs with excellence in order to grow revenue, increase ROI and grow market shareDevelop concepts and facilitate consumer research for the marketing activation teamAnalyze consumption trends of Evenflo products vs. competition and recommend course corrections if necessaryBuild relatively simple mathematical models to analyze ROI based on inputs from cross functional partnersWrite copy and coordinate copy alignment across brand, product, activation and legal teamsLead all social media activities and calendar planning including Facebook, Twitter, PinterestSupport the Evenflo Marketing Director in the management of agency partners. Facilitate the Creative Review Process and other Agency-Client meetingsHelp develop presentations for key account planning, strategy planning and why-why analysis Lead the brief development, execution and follow up of photo shoots, videos and other creative assetsAssist in the development of the initiative master plan and coordinate all coupon activitiesSupport sales programs and key account planning and joint business planning activities

Required ExperienceBachelor's Degree in Business, Marketing or Statistics, 8-12 years professional work experience, include3-5 years of brand marketing experience in a consumer packaged goods company (client side experience)3-4 years of consulting experience2-3 years of entrepreneurial, start-up or other experience

Required Technical CompetenciesExcellent verbal and written communication skillsCopy writing experience and expertiseBrand marketing experience and expertiseFormal presentation SkillsStrong analytical abilities and past experiences in managing budgets in a corporate environmentAbility to organize and manage multiple, time-sensitive projects. Ability to work well in a team environment, cross functionally, and with legalHigh proficiency in Word, Excel, PowerPoint & OutlookPrior experience in developing simple mathematical models and ROI analysisRequired Behavioral CompetenciesMature and Respectful - Treat others with respect, being tactful during negotiations, always maintain professionalism.Flexible and Adaptive - Demonstrate the ability to learn, adapt, change; is coachable and open to constructive feedbackBuilding Strategic Working Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of goals.Leading through Vision and Values - Keeps the organization's visions and values at the forefront of decision making and action.Facilitating Change - Encourages others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitates the implementation and acceptance of change within the workplace.Initiating Action - Takes prompt action to accomplish objectives; takes action to achieve goals beyond what is required' is proactive.Gaining commitment - Uses appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifies one's own behavior to accommodate tasks, situations and individuals involved.EEO/AA EMPLOYER

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