Transformers Exhibit Launched by Hasbro and Cityneon in China

Cityneon and Hasbro announced that the Transformers Autobot Alliance interactive exhibition will open its doors in December 2017 in Chong Qing’s Shin Kong Place

The collaboration finds one of the most iconic entertainment brands, Transformers, at the centre of an awe-inspiring, walk-through attraction featuring familiar characters from the famed franchise such as Optimus Prime, Bumblebee, and Windblade.

“This launch has been a long time coming with more than two years of research and development, and significant investment to create what will be one of the most talked about exhibitions to date,” said Executive Chairman & Group CEO of Cityneon Holdings Limited, Ron Tan.

Transformers Autobot Alliance is the first exhibit of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the brand, staying true to the tagline “More than Meets the Eye.” Fans will even have the chance to learn the Transformers language and decode missions throughout the exhibit.

This exhibit marks the start of a collaboration with Hasbro that allows Cityneon to tour this new exhibit in venues around the world.

“Opening Transformers Autobot Alliance with Cityneon is an exciting brand extension for us that will allow fans to interact with their favourite characters in an entirely new, immersive way. This carefully crafted attraction uses interactive technology to bring a more than meets the eye experience that Transformers fans of all ages will enjoy for years to come,” said Tom Warner, SVP Transformers Franchise.

The exhibition is slated to open in December 2017 in the popular high-end shopping and living center, Shin Kong Place Chongqing. The more than 15,000 square foot attraction will also showcase a merchandise area for post-attraction purchases. Following a successful run with Cityneon and its Marvel Avengers S.T.A.T.I.O.N. attraction in Beijing Chaoyang Park and in Chong Qing, Starclouds will once again be the team to present the inaugural Transformers Autobot Alliance in Chong Qing.