BMW bringing “On Demand” service in U.S.

BMW’s OnDemand car service is coming to United States. The program kicked off in 2010 and when BMW introduce it in its hometown Munich. To …

BMW’s OnDemand car service is coming to United States. The program kicked off in 2010 and when BMW introduce it in its hometown Munich. To satisfy all demands and personal taste, BMW offered a wide range of vehicles, from the ultra-efficient four-cylinder models to the flagship M6.

BMW Financial Services will launch the OnDemand service next month and customers will be able to rent a BMW by the hour, day or week, directly from dealerships. The pilot kicks off in Manhattan at the factory’s dealership with a hundred 328i sedans. BMW says that the fleet will change over time with the addition of 7 Series, X3, X5, and high performance vehicles like M3 and M5.

The program could expand to Chicago, Los Angels, Washington D.C., Boston and Miami, as well as to other smaller cities.

BMW sees the car service as an opportunity to attract new customers to the brand that would fall in love with the driving experience after renting.

Rental prices and conditions will be announced in August. Official site can be found at www.bmwondemandusa.com.