Pole position

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During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

several campaigns have used this kind of methods at traffic lights, they just take like 10 or 15 sconds to show it, in other cases some campaigns did even acted in the middle of the pedestrian crossing