MORE ABOUT SPORTS TECHNOLOGY

As the global event for technology innovation, CES provides the perfect arena for sports technology advancements. Discover the digital, wearable and simulator technologies that help fitness enthusiasts workout and train like professional athletes.

4.9K

net square feet of exhibit space

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The latest on Sports Technology

Soap Operas, Superheroes and Sports Media’s Story-Driven Future

At CES 2020, a chief executive spoke to me about showing fans a never-ending soap opera. An analytics director talked about the audience’s connection to heroes. And two talk show hosts explained their philosophy of putting personal stories in a positive light.