branding

Odyssey Fun World

about project

This assignment was to take an already created logo and improve or alter it's vision so that it became clear to what their brand is.

general concept

In the original Odyssey Fun World logo, we see fun typography with an image of a globe. This brings both fun and world together when we think about 'Odyssey Fun World' but we don't necessarily get the full Odyssey part nor the part that this is a kid friendly venue.

In the re-design, I thought it'd be interesting to play with the story of Odysseus (the kid friendly parts at least) and the idea of adventure and exploration. With this in mind, I played around with a child pirate peeking out of a possible ship window, also in the shape of an 'O'. In the background (or rather on the top of the logo) we see indication of sail and movement.