OverviewJuniper Research is a market leader in the Digital Commerce & Money research area, having built an unrivalled source of market intelligence and forecast data over the past 10 years.

This seventh edition of Juniper’s research into mobile commerce provides a strategic assessment of the emerging trends and their implications across all the key mCommerce sectors.

Key Features

In-depth assessment of the key cross-segment drivers for mobile commerce service usage across the following sectors:

Remote Mobile Payments for Digital Goods

Remote Mobile Payments for Physical Goods

NFC Retail Payments

Mobile Ticketing

Mobile Coupons

Mobile Money Transfers and Remittances

Mobile Gambling

Mobile Banking

Explores key mCommerce drivers such as the transition to ‘couch commerce’, the development of carrier billing as a monetisation mechanism for network operators and the emergence of HCE (Host Card Emulation) in NFC (Near Field Communications).

Considers strategies for both remote and POS (Point of Sale) commerce, exploring the extent to which mobile is increasingly used by brands and retailers as a means of marrying their digital and physical assets.

Data & Interactive Forecast

Juniper Research's enhanced Excel workbook provides a unique set of analytical tools to help enrich the user’s understanding of the market, allowing clients to compare select markets side by side in customised charts and tables.

Forecast suite includes:

Key metrics for the overall mCommerce market and for each key market segment.

Data splits for 8 key regions.

Access to the full set of forecast data of more than 20 tables and 1,000 data points.

Our research into the Mobile Commerce sector provides a dependable and trustworthy understanding of the digital commerce market across key sectors including banking and payments.

Juniper is uniquely positioned in the digital commerce market with a track record of covering all sectors around a 12 month cycle and our forecasts are considered as benchmark by commerce leaders including regulators, vendors and financial institutions.