HUAWEI and Arsenal announce global partnership

London – 16 January 2014: HUAWEI, the leading global information and communications technology (ICT) solutions provider, and Arsenal Football Club today announced a new partnership, which will see the telecommunications specialist become the Official Smartphone Partner of the north London club on a global basis.

HUAWEI and Arsenal announced the global deal, which lasts until the end of season 2015 / 16 at the Arsenal Training Centre in Colney, Hertfordshire, with members of the first team including, Aaron Ramsey, Lukas Podolski and Mesut ?zil along with manager Arsène Wenger. The partnership will be officially unveiled to supporters at Emirates Stadium before the Premier League clash with Fulham on Saturday 18th January 2014.

The deal brings together two high performing organisations with a global presence; HUAWEI, a global technology and communications market leader, and Arsenal FC, one of the world’s biggest football clubs.

Tom Fox, Chief Commercial Officer at Arsenal Football Club, said: "We are delighted to welcome HUAWEI to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement. HUAWEI is a genuine leader in its field serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with HUAWEI at such an exciting time in the development of its brand globally, and in particular in the UK and Europe."

The partnership will see global collabouration between the two brands, with Arsenal FC’s officials and players taking part in HUAWEI’s communication and promotional activities both in the UK and overseas.

Mark Mitchinson, Executive Vice President at HUAWEI Technologies UK, said: "HUAWEI is delighted to partner with Arsenal, one of the world’s leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years.”

The partnership will also include exclusive offers, content and brand presence during Arsenal matches, as well as through the Club’s digital and social media platforms. In addition, HUAWEI will have access to the Club’s extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium.

About Arsenal FC

Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability.

Arsenal Football Club was founded in 1886 in Woolwich, south London, before moving to Highbury in north London in 1913.

In addition, Arsenal Ladies are the most successful English club in women's football.

Arsenal’s Manager since 1996 has been Frenchman Arsène Wenger. Wenger is Arsenal Football Club’s most successful manager and his honours include three League titles, four FA Cups and four Charity / Community Shields, including two League and Cup ‘doubles’ in 1998 and 2002.

In 2006 Arsenal embarked on a new chapter in its history with a move from its home of 93 years, Highbury Stadium, to the new state-of-the-art 60000-seater Emirates Stadium.

For further information about Arsenal Football Club, please visit www.arsenal.com .