Magento 2.1 brought with it a number of appealing changes that ecommerce businesses simply loved. It has all the great features to provide online shoppers with excellent shopping experiences.

It’s important to note that it’s the marketers and the merchandisers who create compelling campaigns for promotions and the platform that supports ecommerce empowers them with the numerous built in features.

Magento 2.1 gives you the power to create memorable shopping experiences for your customers – faster and in the easiest way possible.

Here’s how Magento 2.1 can help:

It drives sales and improves productivity

Magento 2.1 has new features for content staging and preview. You can stage and preview all types of content such as updates to products, categories and categories too. User friendly tools have been developed with extensive usability testing and the entire process of staging and previewing before you add new products or categories is made very simple and fast. It also has a new timeline dashboard that provides store owners with at a glance scheduled updates so that your sales and marketing team can use the data to maximize the impact. With Enterprise edition 2.1, you can preview this information across the sit and share the links so that reviews and approvals are easier.

Boosts conversion rates

In order to streamline the checkout process, the Magento 2.1 has a number of enhancements to increase the efficiency of the checkouts and boost sales. PayPal in-context checkout greatly increases the conversions as the customer does not have to leave your website in order to complete the payments. Securely storing credit cards is a great way to quickly pay especially for frequent purchases. Customers just love to pay quickly and checkout without having to manually type in the credit card information.

Scale for growth

One of the newest features of Magento 2.1 is that it comes loaded with Elastic Search which is a powerful search technology that supports over 33 languages or quickly searching the site. You can set stop words, search synonyms and can handle large catalogs that are required by fast growing merchants. The configuration for elastic search is fairly simple and you can begin using it right away.

Improved management experience

There have been significant changes to the way Magento is administered. The new technology elastic search enables you to quickly find customer records or orders and assign search synonyms that can be used to better navigate the site.

Deploy in the Magento cloud

Deploying in the cloud ensures that you can create amazing customer experiences without worrying about the infrastructure to support it. This is mainly because the cloud ensures that you get a highly customizable, secure and scalable storefront built on AWS. It is optimized for rapid deployments and high performance.

Magento allows you to flexibly deploy your store in any environment you wish – whether on the cloud or hosted or on-premises.

Magento is truly the most apt platform for ecommerce development. It is ever evolving and enables store owners to sell better and convert better!

eCommerce is enjoying unbridled success due to the many conveniences it offers such as shopping without having to visit a store, indulging in impulse purchases, fabulous offers and doorstep delivery! We bring you 3 reasons to have a mobile application for your eCommerce customer and business needs.

Mobile Feature Integration

As mobile technology is maturing towards the minimalistic and sixth sense programming, its features and instruments like wearable device, GPS tracking, beacon technology etc. can be leveraged for completely automated and informed business approach. From the customer end, GPS tracker on the customer’s device can be used to find their current location and make a spot delivery to ensure you don’t miss them when they are not at home when the agent is out-on-delivery. Further, the in-built NFC technology can be used for cashless payments in cash-on-delivery transactions. Beacon technology can be used to streamline warehouse activities and the GPS tracker to ensure seamless supply chain management.

Regular Updates via push notifications

SMSes and emails can be intrusive or overlooked or spammed based on the receiver’s mood. Mobile applications have in-built technologies to send push notifications that can be glimpsed at for further details in the drop-down before being pursued or discarded. These are unobtrusive yet attractive messages to catch the device owner’s eyes and spur them to explore offers further. Internally, they can be used as reminders, chats and instant messaging tools to communicate with team members or even stakeholders, suppliers and business partners.

Building brand loyalty with Indigenous Experience

A mobile application can be arranged to suit the customer’s preferences by showing them similar products and new offerings based on their lifestyle and interests. With personalised messages pushed onto their device regularly, it gives the shopper a personalised shopping experience. The company may consider integrating a voice navigation tool that will verbally communicate with the prospective buyer and act as their style guide to give a live shopping experience. Further, with features such as 4-D images customers can try out the product before deciding to make the purchase. Within the company, with employees, partners and suppliers, a loyalty towards the company can be established by facilitating them with the right technologies to perform their tasks easily, in a timely manner and with greater transparency.

Mobile application keeps people connected with the business all the time and it makes activities such as marketing and communication more noticeable. Hence, along with a full-fledged responsive website, a mobile application for the business is equally essential.

A cross-platform mobile application that works well on all major mobile platforms will ensure the eCommerce business gets greater visibility among prospective customers.

Business is an economic activity in which people engages to earn profit. Every Business requires dealing for its product & services and we are living in an environment which is dynamic in nature. Technology changes day by day which has an equal impact on every aspect of Business. The days are gone when people uses old dealing techniques to explore & expand their business yes now it is very easy to do marketing because “DIGITAL MARKETING” is here.

Now what is digital marketing? Here is the answer This is a set of functions which is use for marketing products and services through digital technology mainly on internet also covers mobile phones and other medium like advertising. It is very effective way of marketing as now a day people uses digital devices rather going to physical shops.

This is the only dealing way where every marketing plan meets its goals without incurring any extra costs. There are many types like search engine optimization, content marketing, search engine marketing, social media marketing, social media optimization, e- commerce marketing, e-mail direct marketing and display advertising e-books are now part of our advance & fast changing technology. This marketing helps in maintaining complex customer relationships. A type of marketing which helps every person in giving tough competition to their competitors, getting large portion of market very effectively and guarantees a long time growth of one’s business.

Digital Marketing has the advantages of getting the marketing strategies from planning to execution very quickly, it allows viewers to share their content, it is very easy to make changes in plan after it starts, this dealing is very affordable than traditional marketing. This Marketing is accessible to any size of business whether small or big. High budget is not required in this for example dealing on social media only requires creativity and consistency.

Digital Marketing helps business to get broader by achieving targeted audience at very high pace than traditional marketing approaches. It adds a lot more science as it allows companies to be more connected in their dealing efforts. Business can attract their targeted customer very fast as recent study shows that they spend 23% of their time online. 40% of small business owners have save their money through digital marketing than traditional marketing. The strategies involve in this generates two times more revenue than normal generation of revenue.

It uses latest technology and attracts genuine prospects which later can be change into leads. This type of marketing allows high level of flexibility and measurability. Digital Marketing not only allows branding, business promotion, business expand online but also provide 24/7 service to their online customer so that they feel more supported and valued. In Short Words Digital Marketing is an ever green source of entertainment, social interaction, business growth, news and shopping. It often refers to web marketing, online marketing or internet marketing.