A24 FILMSLAUNCH IDENTITY, JUST IN TIME FOR SPRING BREAK

Description

A24 approached GrandArmy as they were poised to launch their first big film, Spring Breakers. They needed an identity system that felt modern and progressive, yet aesthetically they were drawn to the golden age of mid-century Hollywood, and looked for a solution that would hint at that history.

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We developed a word mark that played with the typographic forms of that era, as well as a web site and animation pre-roll for their films.