I’ve noticed I tend to buy a lot more clothes and stuff while shopping if they are playing techno or electronic [like The Knife]. I don't know why that is, but it works. Not only do I appreciate their music, but I also like their approach to the music industry, like boycotting the Grammys to protest the male-dominated music industry and always wearing masks. I think they've got an interesting thing going on.—Michelle Parker,pro skier, Squaw Valley, CA