In Your Face…book

In Your Face…book

Social media seems to have taken over modern life. Spanning all age groups – it’s no longer the “kids” on Facebook and Instagram. From millennials to Baby Boomers, most of us are all busy updating our statuses. At any given moment, your cousin’s second-grade teacher’s friend is sharing recipes, posting videos of children or waxing poetic about politics.

Maybe the concept of integrating your client’s product in the same feeds as some questionable content or fake news has not been an easy sell these days. In the wake of the recent election, the claws have come out – friends are being blocked, opinions are running rampant and authenticity is being questioned. Regardless of political affiliation or opinions on any “issues” of the world, people are not leaving the sites. Social media is stronger than ever. So, spending extra money to include video or keeping it simple and small with a side bar ad, you have the chance to get in front of your target audience with any budget. Isn’t that the goal for all of us?

At the top of the pack for social media sites is Facebook. This should come as no surprise to anyone who has seen both their grandma and their high school foreign exchange student “like” their status update. At 1.59 BILLION, Facebook total users are more than double that of the next closest competitors with Instagram at 400 million and Twitter at 320 million. 1.23 of the 1.59 billion Facebookers are logging in daily too!

People are addicted to these sites. 18% of users state they can’t go more than a few hours without checking their Facebook. 28% of Twitter users look at their feed before getting out of bed in the morning. 85% of Twitter and Facebook users rely on the sites daily for their morning news.

So what does this mean for media buyers? Well, the obvious answer is: here’s a great way to find people! Every MINUTE there are 4.1 million Facebook “likes”, 2.4 million Instagram “likes”, and 435,000 new tweets on Twitter. Users are engaged and personally invested. They use these sites to interact with family and friends, some of which they never even see in the 3-dimensional world. Users have downloaded apps on to their personal devices that give them even faster access to the streams of information, making it even easier to keep coming back for more.

Beyond that, a recent study shows that social media sites influence purchasing decisions. The most influential site is Facebook, followed closely by YouTube and LinkedIn. Facebook’s users surveyed positively for product awareness through the site and it is the leading social media when it comes to alerting followers to a sale or special. Facebook is an obvious choice for finding and reaching your audience. Is this the reason social media spending is predicted to go from $11.69 billion in 2016 to $17+ billion by 2019? Are you planning to be a part of it?

CLIENT TESTIMONIALS

Bluhorn is a great solution for small agencies like it has been for ours. It has saved us money by creating our orders in a timely matter. Once information is inputted everything else is a cinch. But I would have to say that their customer/ tech support is their strongest feature, which is rare to get with most online services. Every time we have had a question or issue, support has been there to answer or solve the problem as if we were their only client. Issues are solved immediately and if for whatever reason there is a delay they are good at keeping us aware of the situation. Thank you Wes from Bluhorn for solving all of our issues!

Rosa Pratt, Media Director, HMC Advertising

Bluhorn has been a real asset to my agency. It has saved us an enormous amount of time along with improving our accuracy of orders being placed. The software has cut down our staff’s time spent with the order and in turn can now have them concentrate on other areas needed at the agency. This program is very user friendly and the support team answers your questions and takes care of any issues immediately. For the money, you cannot beat what this software will do for your company.

Kelly Alexander, President, KCo Advertising Agency

BluHorn is a software lifesaver! After we picked up a gubernatorial candidate, our media buying demands increased dramatically. The BluHorn software simplified the buys, and saved an amazing amount of time that is normally devoted to placing strategically. Many media buying systems are complicated, expensive, or unfriendly. BluHorn is amazingly affordable and provides high end service!