Last August, Cirsa governance stated its full commitment to entering the Colombian betting marketthrough its Sportium online gambling brand, detailing that it was preparing full-scale marketing campaigns for its market entry.

Supporting its new market venture, Cirsa has further announced that it will seek to launch 100 Sportium betting points supporting its Colombian digital infrastructure, in time for World Cup 2018.

Entering the Colombian online betting market, Sportium will compete against familiar faces in Spanish gambling enterprises Grupo Codere (Codere.com.co) and Luckia Espana who this February launched new vertical Luckia.co.

Colombian enterprises’ Corredor Emperearial, Vicca Group andColbet are among the other brands licensed for the Colombian betting market.

In its latest market update, Colombian gambling regulator Colijuegos detailed that it anticipated licensing around 15 online operators in 2018.