“I think it’s hilarious and one of the funniest campaigns I’ve seen,” said Sharon Waxman, founder and CEO of TheWrap.

The unique marketing campaign for “Anchorman 2” all started with a few ad spots for Dodge. Waxman says Ferrell filmed over 70 of these spots for Dodge, so we’ll be seeing a lot of him well before the film’s December 20 premiere.

And it’s paying out handsomely for Ferrell, according to Waxman. Stunts such as his recent local news gig were a result of the station paying him for what amounted to free marketing. To some, it’s a different way of driving excitement for the upcoming film -- especially one that, as Waxman says, has such a cult following.

But to others -- including one Kai Ryssdal -- this whole campaign reeks of overexposure.

All this talk of Anchorman got us thinking... Which Anchorman should co-host with Kai? Answer our poll below: