Associating your brand with a movement that is seen as cool is a well known marketing trick. Increasing participation in leisure cycling is seeing a whole host of companies jumping on board to try and associate themselves with the lifestyle that cycling is perceived to give.Continue reading »

This year’s Tour of Britain, which starts this Sunday,promises to be the best edition yet since the national stage road race was revived in 2004. Mark Cavendish, riding for HTC-Highroad, heads the best ever field put together by organisers SweetSpot.Continue reading »

Despite the absence of any Rapha scented candles (or even a warming cup of tea on a freezing night) the Rapha Sample Sale Launch Party was a boisterous affair last night. Boxes of Rapha kit were laid out on the floor and, the evening before the sale began in earnest, a select group of invited guests were able to rummage through and pick up deeply discounted offerings.Continue reading »

Skincare products and cycling are not natural bedfellows. However, Rapha, the cycling brand which is happy to call itself the “most stylish brand in the business”, has just brought out its first ever skincare range.Continue reading »