First Choice College Logo

First Choice College, a small company that guides students through the college application process, was looking for a new logo. They felt their old logo was too generic and wanted one that was more eye-catching. We decided to keep a basic blue as the primary color and added a lighter, brighter blue and a golden yellow. We updated the graduate silhouette with a more iconic mortar board silhouette in a badge-like circle.

(click images to view larger)

The final logo is on a pennant shape to evoke a fun college experience.

An alternate logo was created for use on materials where the pennant shape would be distracting.