Knowing where your visitors are coming from is essential these days when it comes to designing web sites. Whether it's something simple as displaying banners relevant to the visitor's country, or displaying your content in the visitor's native language, or something a little more complex such as letting your visitor know how much a product is in their own currency on that particular day, adding this type of functionality can greatly increase your site's retention rate for visitors from all over the world.

The problem is how do you go about it? There are a couple of products on the market, whether free or commercial, but all have one thing in common: they all require complex installation.

We are not all server administrator boffins, and the vast majority of us use shared hosting where we can't install such software even if we wanted to.

This is why geoPlugin was created: To make geo-localization technology easily available for the masses.

geoPlugin offers you, the webmaster, the ability to easily geo-localize your visitor down to the city they are in 1), know what currency they use and the up-to-date currency exchange rate of their currency versus yours.

geoPlugin offers you all this for free.

All that we ask in return is that you add some recognition of geoPlugin in your pages, say by adding the following unobtrusive HTML to the foot of your pages: