Jack O’Donnell Announces the Acquisition of AIR
Software Group and M-Audio From Avid

inMusic, newly formed parent company of Akai Professional, Alesis,
Alto Professional, ION Audio, Numark, and Sonivox, bolsters
its commitment to music production and performance with the addition of
two world-class brands

July 02, 2012 09:26 AM Eastern Daylight Time

CUMBERLAND, R.I.--(BUSINESS WIRE)--Today, inMusic announced the acquisition of two product lines from Avid.
inMusic will add the AIR Software Group, a cutting-edge audio software
and technology development team, and M-Audio, the world’s largest
manufacturer of keyboard controllers and a category leader in studio
monitors and computer recording tools for musicians.

Through these deals, the AIR Software Group and M-Audio will join a
family of premier brands that includes Akai Professional, Alesis, Alto
Professional, ION Audio, Numark, plus another recent addition, Sonivox,
a developer of innovative virtual instruments, acquired earlier this
year.

Based in Germany, the AIR Software Group started as Wizoo Sound Design,
one of the earliest pioneers in virtual instrument technology, and was
acquired by Avid in 2005. The AIR team develops a number of specialized
effects plug-ins for Avid’s Pro Tools® software, the de facto
standard for professional audio production across the music, film, and
television industries. The AIR team has also developed a suite of
award-winning virtual instruments specifically for Pro Tools. The group
has a number of groundbreaking new products in development, many of
which will be showcased and released in the latter half of 2012.

Previously a part of Avid, M-Audio is a leading provider of digital
audio and MIDI solutions for electronic musicians and audio
professionals. Since 1988, M-Audio has continually provided musicians
with innovative and creative products. From their acclaimed MIDI and
audio interfaces to their wildly popular keyboard controllers, M-Audio’s
products have become studio and stage mainstays, giving musicians broad
access to the latest in music creation and performance technology.

“By acquiring the AIR Software Group and M-Audio, we’re not only
broadening but also deepening our commitment to the future of music
creation and production,” said Jack O’Donnell, owner and CEO, inMusic.
“All of our brands are technology leaders, and they all have tremendous
market momentum. With the addition of AIR and M-Audio, we’re in an even
better position to push the boundaries of computer-based composition,
production, and performance. Naturally this will be very positive for
musicians, who will get better software, better hardware, and a much
more integrated music-making experience as a result.”

The acquisitions also signal a new relationship with Avid. The AIR
Software Group will continue to develop and maintain technologies for
the Avid Pro Tools family of digital audio workstations, and a number of
M-Audio products will continue to include Pro Tools software. Select
Akai Professional and Alesis products will also now include Pro Tools,
bringing the leading professional production software to a whole new
audience of musicians, producers, and engineers.

M-Audio and the AIR Software Group will dovetail with Akai Professional,
Alesis, and Numark in many key areas, including product development,
engineering, and distribution. This synergy will bolster the product
offerings and technological leadership of all five brands, giving
musicians an array of instruments unprecedented in both capability and
value. M-Audio and the AIR Software Group will join the other brands at
the Summer NAMM Show in July and will debut a number of innovative new
products at the show.

About AIR Software Group

Based in Germany, the AIR Software Group started as Wizoo Sound Design,
one of the earliest pioneers in virtual instrument technology, and was
acquired by Avid Technology in 2005. The AIR team is responsible for the
core of much of the effects offerings in Avid’s Pro Tools software, the
de facto standard for professional music production across the music,
film, and television industries. The AIR team has also developed a suite
of award-winning virtual instruments specifically for Pro Tools. The
group has a number of groundbreaking new products in development, many
of which will be showcased and released in the latter half of 2012.

About M-AUDIO

Previously a part of Avid Technology, M-Audio is a leading provider of
digital audio and MIDI solutions for electronic musicians and audio
professionals. Since 1988, M-Audio has continually provided musicians
with innovative and creative products. From their acclaimed MIDI and
audio interfaces to their wildly popular keyboard controllers, M-Audio’s
products have become studio and stage mainstays, giving musicians broad
access to the latest in music creation and performance technology.

About inMusic

inMusic is the new parent company for a family of premier brands that
includes AIR Software Group, Akai Professional, Alesis, Alto
Professional, ION Audio, M-Audio, MixMeister, Numark, and Sonivox.
Committed to pushing the boundaries and challenging the status quo, each
of inMusic’s brands is a leader in its industry, providing cutting-edge
products that both incorporate and build upon the latest in engineering,
design, and technology. www.inmusicbrands.com