LANCELOT Online Campus
Project brief

Success
criteria

Have a visible web site for the set of
identified keyphrases in four main areas

Courses which help teachers
to teach a language online

Teaching material in powerpoint format
which can be used in a virtual classroom

Guides on tools for students

Have free valuable content in the number of 4-10
items that are unique, special and very useful for
your readers within the next six months

Build/ expand list of passionate subscribers/
fans to 500 or more in the next x months

20 enthusiastic live online
language teachers

1000 members on the
conference site

Target audience

professional offline language teachers who want
to learn how to teach live online

teachers who like to learn about tools
to enrich their 'offline' or 'online'
lessons

teachers who enjoy
networking with other
teachers

(potentially) language teaching
professionals who are in the process of
having to make an informed decisions on
what kind of tools, eLearning programs,
software, webservice etc they want to
buy/ use for their learners

Niche

Language teachers who want
to work online

Objective

To re-launch the LANCELOT online campus
for language teachers to learn how to teach
languages online

Improve visibility on major
search engines

Create high-value free content items

Grow an ongoing list of
potential customers

Identify by interacting with this community
the premium products and services to create
and offer them

Background

LANCELOT Project

Resources, assests

60 trained teachers offering 18
language

Virtual Round Table
Conference

440 signed up members

335 unique visitors

49 guest speakers

YouTube channel

EduNation in Second Life

AVALON project

Partners

ViTA

myngle.com

Elluminate

ICC Europe

EU project partners

digital publishing AG

International House

Why is this being done?

because language teachers who have
taken the course needs continuous
support, they need solutions