Creativity and Innovation

Sample Essay
The importance of creativity and innovationBusinesses are facing changes like never before .Today, companies must be attentive to the needs of consumers as market their goods or services. The diversity of products offered by the company must satisfy all consumer needs and exceed customer expectations in terms of quality, since it represents a business opportunity for the company. Creativity and innovation are often the key to the success of a business, particularly when strategizing during strategic planning, and when designing new products and services. Creative thinking and innovation are particularly useful during Strategic Planning and in Product and Service Management. These thesis are supported with facts that reveal importance to the business in today. The importance of innovation in general, is perceived as essential for survival in a setting increasingly competitive and globalized, but few companies do have some kind of initiative to put it into practice. On the text “Bright Ideas” (page 66 Business Matters course book) there are some examples which demonstrate that simple ideas, generally are good ideas for business. The secret is to think of them in first place. As someone once remarked, “if you can’t write your idea on the back of your business card, you don’t have an idea.” Although, innovation begins with creativity. Creativity is the mental and social process of generating ideas, concepts, and associations. Innovation is the successful exploitation of new ideas: it is a profitable outcome of the creative process, which involves generating and applying in a specific context products, services, procedures, and processes that are desirable and viable. Naturally, people who create and people who innovate can have different attributes and perspectives. Another example is marked by solving business problems with creativity. Indeed, reformulating and redefining a problem is just one of the ways in which we can create a climate for...

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...﻿ASSIGNMENT COVER SHEET
(to be completed by the student)
AIB student ID number:
A121479
Student name:
AARON GONZALES
Course name:
BBA
Subject name:
CREATIVITY AND INNOVATION
Subject facilitator:
TIMITRA WILLIAMS
Teaching Centre:
SITAL COLLEGE
No. of pages:
11
Word count:
2073
DECLARATION
I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment.
ASSESSMENT SHEET
(to be completed by the examiner)
Student name:
AARON GONZALES
Course name:
BBA
Subject name:
CREATIVITY AND INNOVATION
Assessor/marker:
TIMITRA WILLIAMS
COMMENTS
Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon)
/4
Application of principles. That is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification
/8
How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed
/4
Structure and presentation
/2
Style, grammar...

...Corporation ..................................................4
Apple Corporation’s process of managing innovation ..............................................................5
Apple Corporation’s behaviour and principles as an entrepreneurial organisation ..................7
Conclusion .................................................................................................................................7
Reference list .............................................................................................................................9
Executive summary
The process of creativity and innovation is difficult to describe by one definition as it is the way of mental work and thinking in particular ways different from that most of people have experienced to imagine. There are many theoretical approaches were developed since the processes of creativity and innovation have become an essential part of businesses. In particular, Graham Wallas theoretical framework was applied in synthesis with the bright example from the experience of Apple Corporation to deeper evaluate and understand the process.
The process of innovation and the way of it managing was described by 3 phases innovation process with clear evaluation and presentation of the main steps the process of innovation comes through. The example of...

...﻿CREATIVITY & INNOVATION STRATEGY
Introductions
Definition of innovation found in the literature vary, some are general and broad, while others focus on specific innovations like the implementation of an idea for a new product or service. In an organizational environment, examples of innovation are the implementation of ideas for restructuring, or saving of costs, improved communication, new technology for production processes, new organizational structure and new personnel plans or programmes.
According to West and Farr (1990), innovation is regarded as something new which leads to change. It is also the intentional introduction and application within a role, group or organization of ideas, processes, products or procedures, new to the relevant unit of adoption, designed to significantly benefit the individual, the group, organization or wider society.
Some definitions of creativity focus on the nature of thought processes and intellectual activity used to generate new insights or solution to problems. Other definitions focus on the personal characteristics and intellectual abilities of individuals, and still others focus on the product with regard to the different qualities and outcomes of creative attempts (Arad et al., 1997).
Ford (1995) explained creativity as a context-specific...

...TRACK: CREATIVITY AND INOVATION AS THE KEY DIFFERENTIATOR FOR FUTURE GROWTH OF MSME SECTOR.
AUTHOR: Prof. GULBASH DUGGAL, (Academic Head)
ORGANISATION: INTERNATIONAL COLLEGE OF FASHION
ADDRESS: M-39, LAJPAT NAGAR- 2
NEW DELHI – 110024
MOBILE: 9811111303, 9711440003
EMAIL: gulbash@hotmail.com , gulbashduggal@icf.edu.in
ABSTRACT
Many MSMEs in India face challenges such as sub-optimal scale of operation, technological obsolescence, lack of work space, supply chain inefficiencies, increasing domestic and global competition, fund shortages, change in manufacturing strategies and turbulent and uncertain market scenario. Therefore, there is an urgent need for enabling a conducive policy environment which would help enhance competitiveness of Indian MSMEs. This research study aims to debate on the effectiveness of existing schemes and suggest innovative policies from the learning of the best practices being followed globally that could be adopted in the policy framework of 12th Five Year Plan for the development of MSMEs.
Josef Schumpeter pointed out in the early 20th century that innovation rates increase more than proportionally with ﬁrm size and market concentration; he thus established that large ﬁrms were the engines of innovation in capitalist economies. But things have changed over the last decades. Small companies have proved to be as innovative and efficient as their larger...

...What are the skills necessary to develop creativity
Ability to see things in a different way
The bringing of new perspectives
Creativity, innovation, entrepreneurship
Is the action and result of imagination and ingenuity; the ability to create through the relation of previously unrelated ideas or things; the application of a person’s mental ability and curiousirty to something new
Innovation – the introduction of something new; the development of new processes, methods devices, productsa dn services for a useful purpose,
Entrepreneurship : the process of creating something of value through unique resourcecombinations to exploit opportunity; the implementation of innovation; the utilisiation of the skills , quatlities, and characteristics acquired by entrepreneurs.
Creativity and innovation involve the creation of something new which is central to the entrepreneurial process. They are considered to be inseparable from entrepreneurship. Creativity is clearly part and parcel of the entrepreneurial skills required to successfully start a venture.
They are the essence of creativity and innovation.
Entrepreneurs generate, develop, and implement new ideas in the process of entrepreneurship foster a climate that that is favourable to creativity and innovation. they offer innovative products and...

...CREATIVITYCreativity is the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing.
The process of creation was historically reserved for deities creating "from nothing" in creationism and other creation myths. Over time, the term creativity came to include human innovation, especially in art and science and led to the emergence of the creative class.
Etymology
Creativity comes from the Latin term creō "to create, make". The ways in which societies have perceived the concept of creativity have changed throughout history, as has the term itself. Originally in the Christian period: "creatio" came to designate God's act of Ex nihilo, "creation from nothing." "Creatio" thus had a different meaning than "facere" ("to make") and did not apply to human functions. The ancient view that art is not a domain of creativity persisted in this period.
History of the term and the concept
A shift occurred in modern times. Renaissance men had a sense of their own independence, freedom and creativity, and sought to give voice to this sense. The first to actually apply the word "creativity" was the Polish poet Maciej Kazimierz Sarbiewski, who applied it exclusively to poetry. For over a century and a half, the idea of human creativity met with resistance, due to...

...1 Explain creativity and innovation and in your point of view, why both creativity and innovation are vital in the business context. Support your answer with relevant examples.
Creativity is the ability to think widely, to generate new ideas and connect ideas and have a free minded to approach matters. Innovation is the production or implementation of ideas (Naiman, 2011). Innovation involves introducing of new concept towards existing products or services or processes to make them better. Generally, creativity is the idea, and innovation is the process to implement the idea into real product or service. Creativity and innovation are important in business. There are two major importance of creativity and innovation:
Have better competitive advantage
Target is one of the world famous discount retailer. Target is always come together with Walmart. Walmart is the biggest competitor of Target. Target had undergone a great innovation before. At first, product of Target is about style and fashion and therefore its products’ price are always higher. Walmart is all about low price. Thus, when there is inflation and global recession in the year of 2008, revenue of Target dropped. The customers are turning away to Walmart as they think that the fashioned and styled products means...