Thursday, March 8, 2012

New logo: Kiev

Kiev, the capital city of Ukraine, has held a contest to select a new logo. After a public appeal, ten entries were selected and put up to an online vote between February 6 and March 6. The entry that got the most votes can bee seen above and features four blobs in different colours, all representing different aspects of the city:

A blue drop for the Dnieper River, which runs through the city

A green chestnut for Kiev's parks

A yellow dome for the temples

A red heart characterising Kiev as a city where there is love and goodness. It also resembles the wings of Michael the Archangel, who is depicted in the city's coat of arms.

Is also included a slogan, which translates as "The city where it all starts". The logo was created by the marketing company fedoriv.com and a design bureau called Karandash.

Unlike many other online logo contests, voters were treated with a large amount of images, explaining the logo and showing applications. You can still see them on the logo voting page at http://newlogo.kiev.ua/. The other entries, and a selection of images from the winner are presented below. A design process montage can be found here.