Some may bemoan at heels getting cheered and faces getting booed in America. Then, you watch Ishii/Naito and hear the Sumo Hall crowd chanting for Naito audibly. Just goes to show, people will cheer what they want to cheer.

So apparently after winning against Ishii, Naito cut a promo where he said he won't use his title shot at Invasion Attack when he wins the NJC. He told everyone to be quiet, and called them all assholes instead of revealing when he'd go for his title shot.

The difference between Japanese fans cheering for Naito and American fans cheering for heels is that they cheer for Naito because they still love him, but when Naito does something despicable they FUCKING BOO him

Brandon Morrison - Chief of Staff and Forum Attaché to the Grand Chancellor