Category: Sales and Marketing

Anyone who has managed a sales team knows that there are times when their sales team needs a little boost to stay motivated. Here are some tips to help your sales team keep motivated when sales are down and morale needs a lift: ContestsMost true salespeople are competitive by nature. Contests are great ways to motivate salespeople … Continue reading Energizing and Motivating your Sales Department

Delivering effective sales presentations can be tricky if you are not comfortable with your product, your client, or if standing up in front of others frightens you. Having open discussion about sales needs vs. ability for the product to meet those needs is critical to an effective sales presentation. Here are some tips to help you develop … Continue reading Tips for Delivering Effective Sales Presentations

Conducting an effective, fun sales training class can be a daunting task. Keeping the energy going, ideas active, and people engaged are all three very critical pieces to the sales training puzzle. Note some helpful hints below to get you started on the road to conducting a GREAT training class for your sales team: Determine topic It … Continue reading Tips on How to Conduct a Sales Training Class

Sales recruiting can be a very tricky adventure, especially if you are a new sales manager or are just not accustomed to recruiting your own sales representatives. There are some very easy ways to distinguish excellent sales people from those who are not so good: Track recordAn excellent sales professional will have a strong sales … Continue reading Effective Sales Recruiting: Finding Great Sales Professionals

Developing your brand and making it stand out in the marketplace Identifying and creating the right brand for your product or service is critical to the life of the brand. “Have it Your Way”…”Have a Coke and a Smile”…”Be a Pepper, Drink Dr. Pepper”…”Like a Rock”. All of these slogans lead back to the companies … Continue reading Brand Management — Developing your Brand

Recognizing and Understanding your Competition In a marketing or sales environment, one of the most important things to keep track of is your competition. There are several things to consider when sizing up the competition and determining your current offering in the marketplace: PriceThis tends to be the number one objection for sales reps, and … Continue reading Product Marketing Competitive Analysis

Research and analysis to ensure your products are priced competitively. Determining how your products will be priced is critical to ensuring your customers will continue to buy from your company. To understand how to price your products/services, it is important to understand the perceived value that those products/service provide to the end buyer. For new … Continue reading Pricing Strategies

Research and analysis to help ensure your product will sell successfully. Whether you are just starting out, or have been in business for awhile and wish to introduce a new product to the marketplace, it is important to consider the following before you proceed: PRODUCT DEVELOPMENT PROCESS 1. Is there a perceived need?One of the … Continue reading Product Development – Research and Analysis

Understanding your target market and developing key marketing strategies that will drive results. As a sales or marketing professional, one of the most important aspects of your position or your company’s position is to understand your target market, or that marketplace in which your products will make the biggest impact. TARGET MARKETING STRATEGY Identifying CompetitorsOnce … Continue reading Target Marketing — Understanding your Target Market

For salespeople, prospecting new accounts is only one part of the sales process. Effective Key Account Management enables salespeople to drive revenue through new and existing accounts using proven sales methodologies. It is critical to use a proven sales methodology to ensure you are talking to the key decision makers, asking the right questions, and … Continue reading Key Account Management — Selling Strategically Within an Organizaion

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Many young people graduate without a basic understanding of money and money management, business, the economy, and investing. We hope to help teachers, parents, individuals, and institutions teach these skills, while reinforcing basic math, reading, vocabulary, and other important skills.