5 Minutes To Marketing Success

Here's one way to improve all of your marketing efforts: before you make your next marketing move, take five minutes, close the door, turn off your phone, and imagine yourself in the life of your average customer. Think about what their problems are, what their challenges are, what their fears are. Really put yourself through the process of imagining their life from the inside out.

This presumes you actually have data about those facts, of course.

If you do have that data, and you do know your customer's greatest fears, frustrations, and aspirations… taking five minutes to look at their life from the inside out can definitely improve every marketing move you make.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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About Ray Edwards

My name is Ray Edwards (in case you hadn’t guessed that yet). I’m a copywriter and communications strategist, and I’ve had the privilege of writing for or working with some of the most powerful voices in leadership and business including New York Times bestselling authors Michael Hyatt, Jeff Walker, Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. I’m also a speaker and author, and host a popular weekly iTunes Business podcast.