Friedman-Roth Realty Services is a New York City investment-sales firm that plays mostly in the lucrative multi-family market, trading mid-size and large-scale apartment buildings throughout the five boroughs and the metropolitan region, some for clients stretching back decades. The firm was founded in 1974 and has brokered thousands of deals since.

Friedman-Roth has 17 associate brokers and sales associates, plus management. While building trades are its mainstay, it also handles other services for clients, including 1031 tax-free exchanges. Moreover, it brokers the occasional retail- or office-building deal as well as sales of mixed-use buildings and development sites.

Most of the transactions Freidman-Roth handles clock in at well under $20 million.

Eric Roth, son of the firms founder, Selwyn Roth, has led it since the early 1990s at a managing partner. George Niblock and Joel Radmin are the other managing partners. Friedman-Roth is based at 381 Park Avenue South.