What is a branching video? Branching video, a.k.a. “Choose your own adventure” video is a digital experience where the viewer can create his own narrative. The main objective of a branching video is to engage the viewer through interactive storytelling. In a branching video, decision points are used to ask the viewer questions and basedRead more about Branching Video: Create your Own Adventure[…]

Interactive content can help you improve engagement, stand out from the crowd, and collect marketing information to tailor your future content in line with your audience interest. Boosting engagement with interactive content There are many different types of interactive content that purposely help boost likes, comments and shares on your social media channels. BelowRead more about Improve Your Social Media Strategy with Interactive Content[…]

The life of the digital marketer can be hectic. There’s a constant demand to produce high-quality and in-demand content for various platforms. If you ever struggle to keep up with the demand, you may benefit from starting to repurpose your current content. It’s not as hard as you may think. By repurposing your old contentRead more about 22 ways to repurpose content into interactive experiences[…]

1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]

An impulse purchase is a spur of the moment, unplanned decision to buy a product, or service, right before making the purchase. Emotions and feelings play a significant role in an impulsive purchase, highly influenced by promotional messages or limited time offers. According to Laura Brannon, a social psychologist and a professor in the departmentRead more about Hacking Impulse Buying with Interactive Content[…]

Social Media and Landing Page Contests A social media contest doesn’t require much of an explanation. It is a contest, run on social media, offering people to win a prize. The prize is often, but not always, a product from the company hosting it. In return, people are asked to write a comment, likeRead more about Running contests: social media Vs. landing page[…]

You start your day procrastinating on Buzzfeed, taking their new quiz about what type you would be in a salad (yes, that actually exists). You eventually start working, researching and reading interactive graphs for your proposal to be presented later in the day. Finally, you see a flight offer popping up on your Facebook toRead more about 12 Different Types of Interactive Content[…]

A video can teach a client more about your product in 30-second than a well-crafted social media post. It stands out on social media and performs better than image or text posts. It all sounds good, but what can you do to differentiate your brand when everyone else knows this and are promoting videos too?Read more about 5 Ways Brands are Winning with Interactive Video[…]