The track is getting an assist on social media thanks to the Dura Challenge, aka #durachallenge.

The Puerto Rican entertainer wants his fans all over the world to show what the catchy song means to them. And to move to the best of their abilities.

“Dura” really caught fire in late January when he shared a sexy video of Zuleyka Rivera “doing the Dura,” her tight abs and booty grooving to the beat. The Puerto Rican actress/former Miss Universe appears in Daddy and Luis Fonsi’s video for their mega hit “Despacito.”

The ditty’s even been parodied by “The Simpsons.” So you know it’s arrived.

So what is “Dura” all about? Well, obviously it’s about a sexy lady – one that Daddy Yankee rates a 20 out of 10. So, if you are up for the #durachallenge, you can join in the newest trend sweeping the internet.