Austrian Wine Encourages Consumers to Bring Culture Home in the First-Ever Austrian Wine Retail Weeks in the U.S. This Month

The Austrian Wine Marketing Board is about to kick-off the first-ever Austrian Wine Retail Weeks, May 8 – June 9, in over 100 wine shops around the country. Join the coast-to-coast celebration of Austrian Wines featuring the indigenous grapes Grüner Veltliner, Blaufränkisch, and more, as well as a number of tastings, discounts, and promotional incentives to Bring Culture Home.

Ultimately, the goal is to achieve a better understanding and appreciation of Austrian wine among consumers and to celebrate the retailers who work so hard to make this a reality.”

New York, NY (PRWEB) May 07, 2013

A special kick-off period on May 8 - 16 will feature loads of tastings and events in key markets around the country. Members of the trade will have the opportunity to participate in special wine and food pairing seminars and kick-off events as well.

During this time, wine bars and restaurants featuring Austrian wines will also be highlighted as “homes away from home.” Additional details of these accounts and specials can be found on their website.

Colorado:
The Wine Seller: May 9th
The Wine Seller: May 11th
The Wine Seller: May14th
The Wine Seller: May 15th
The Wine Seller: May 16th

Vermont:
Windam Wines; May 11th
Simon Pierce Restaurant: May 13th

Massachusetts:
Central Bottle: May 16th
Additional, trade-focused events can also be found on the website.

“We’re so happy to see so many of our friends in the retail sector getting involved in this great promotion,” said Willi Klinger, Managing Director of the Austrian Wine Marketing Board, “this will be a great opportunity to expose many more consumers to Austrian wine and we’re happy we can give back to these champions of Austrian wine with our promotion this year. That is definitely something to be celebrated.”

“We look forward to making this promotion a great success!” continued Klinger. “Ultimately, the goal is to achieve a better understanding and appreciation of Austrian wine among consumers and to celebrate the retailers who work so hard to make this a reality.”

The Austrian Wine Marketing Board (Österreich Wein Marketing GmbH) is based in Vienna, and is a national service body for the Austrian wine industry. The organization was founded in 1986 with the aim to strategically support, coordinate and maintain quality and sales. Its main goal for the domestic market is to strive for an increased market share of Quality Wine, along with the export of bottled quality wine, with particular focus on the continued increase in value.