PRIZM Consumer Segmentation

Understand what consumers are buying, doing and thinking—and anticipate their behaviour in the future. PRIZM, Canada’s authoritative consumer segmentation system, will help you find underserved markets, target products and services, and craft
messages that will connect you with your ideal market.

“The gap analysis provided us with clear insights into the opportunities for market penetration for our credit unions across the region. It has helped us prioritize areas of focus both regionally and at an individual credit union level.”

"Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."

“Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”

Stephanie West, Marketing Generalist | Steinbach Credit Union

“By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.”

“We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”

“Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”

We're Ready To Help

Our team includes some of the most experienced data scientists, mathematicians, statisticians, geographers, business and marketing strategists. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.