Android Ad Revenue Forecast to Top $1 Billion in 2012

Android advertising revenue could potentially generate $1 billion for Google next year. Piper Jaffray analyst Gene Munster says Android generated $5.90 per user in mobile advertising in 2010, and that number is expected to jump to $9.85 in 2012, aided in part by in-app advertising from the Android Market app store.

Pointing out that Google has said it is on a $1 billion annual run-rate in mobile advertising, he estimates that the company had $850 million total mobile revenue in 2010, with Android generating about 16% of the total, or around $130 million, which would translate to $5.90 per Android user. (That implies about 22 million Android users for 2010.) By 2012, he thinks there could be 133 million Android users generating $9.85 a year, which would mean $1.3 billion in Android-related revenue.

Eric Schmidt told the Wall Street Journal back in July that Google was positioning itself to generate $10 billion or more per year by giving away the Android software free to device makers. Schmidt’s goal was to hit $10 per user per year — not very far from this $9.85 estimate for 2012.

“If we have a billion people using Android, you think we can’t make money from that?” Schmidt said.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.