On 15 October 2013 in a qualifier for the next year's World Cup, Jovetić scored his first international brace, with an equalising penalty and an added-time goal at the Podgorica City Stadium, albeit in a 2–5 defeat to Moldova.

A quick, strong and versatile player, Jovetić is a well-rounded forward, who is capable of playing anywhere along the front-line, and has been deployed as a main striker, as a winger, in a supporting role, or even as an attacking midfielder, due to his ability to link-up with midfielders, and either score or create goals.