How to Build a Profitable E-Commerce Strategy

by Michael J. Cunningham

From new relationships to essential technologies to changing corporate cultures, Cunningham explains what it takes to build a profitable e-commerce strategy from scratch whether you are currently a brick-and-mortar operation or an upstart with a new business model.

Co-author of the groundbreaking book Competing for the Future, Hamel shows in his new corporate strategy manifesto why only companies that continually reinvent themselves and their industries will be able to survive in an era in which radical innovation will be the best — if not the only — source of new wealth.