In the report, we see how eight anonymous travelers approach travelwith unique trip motivations, as well as different ways of dreaming, planning and booking travel across verticals, regions, and devices. But its more than data points. We also indicate key places where travel marketers can influence their ideal audience continue reading →

December Travel Trends

With only a few months left in 2017, weve released our final Global Travel Insights report for the year. In it, we look at how early planning for the quarter, and for December in particular, is already shaping up. Here we share four interesting travel trends from around the globe. continue reading →

The Sojern Guide To Boutique Hotel Marketing

While you may not have the team, budget, or resources of a large hotel chain or an OTA, that doesnt mean you are out of the running in driving direct bookings. Instead, it means you need to get creative with your hotel marketing. continue reading →

With 80% of users recalling a video ad they viewed in the past thirty days, its time travel marketers think about video beyond just a brand awareness tool. In the past, its been hard to understand where video should fall in your channel mix and what it truly influences. continue reading →

Previously, one of the best formats for driving brand awareness has been TV advertising. However, a shift is happening: Adidas may be the first brand that announced its stepping away from TV advertising, but it wont be the last. continue reading →