The wish was to streamline administration, resources and roles under one roof, or initiative. The WildCats Conservation Alliance hopes it can therefore work more effectively, raising awareness and funds for conservation projects for all subspecies of tigers and the Amur Leopards.

WildCats Conservation Alliance supports conservation projects dedicated to making a long term difference to wild tigers and Amur leopards. The projects it funds are run by conservation NGOs which are internationally respected, such as FFI, WCS, the Phoenix Fund, IFAW, EIA and Freeland. Projects are monitored and reviewed to ensure both best practice and effective outcomes.

The themes of the projects have included anti-poaching, education and community outreach, as well as wildlife-trade and research in China, India, Nepal, Malaysia, Indonesia, Thailand and Russia.