While the word “audit” may not bring the warmest notions to mind, the results of such an exercise – process, efficiency, and ROI – will help land your marketing strategy squarely in the best-practices category. Throughout the year, we’ve highlighted key “Management by Menu” concepts, from food and labor costs to trends and operational efficiencies to make your business more ...

Brand identity is the cornerstone on which any good marketing plan should be built. Clouded by the quick pace of the digital and social landscapes, it’s easy for operators to lose sight of their brand in favor of chasing likes, comments, and followers. While we often focus on tactics to drive these measurable figures, it’s critical to ensure they don’t ...

It’s your time. It’s your money. Make it count! MARKETING 101 If your social media efforts are not supporting your “traditional” media, you’re doing it wrong! Creating a balance between social and traditional media will not only help drive engagement, but will also allow you to leverage those precious marketing investments to enhance your return. Too often, it seems that ...

Most people have heard of Search Engine Optimization, or SEO, but many lack a clear understanding of what it encompasses. SEO is the process of optimizing websites for increased visibility and traffic. The end goal is simple: when someone searches for a service or product you provide, you want that person to find your business first. At face value, SEO ...

The concept of digital marketing is easy to embrace. The internet provides a seemingly endless supply of free (and low-cost) marketing solutions that provide unique opportunities to engage directly with customers and drive a positive brand image, ultimately bringing more business through the front door. That’s the ideal. In reality, too many restaurants allow “free” to translate to “less important.” ...

Whether you’re using Instagram, Twitter, or Facebook – or all three – for your restaurant’s marketing – one thing that you should know is how to use #Hashtags effectively. WHAT IS A #HASHTAG? A #Hashtag is a word or phrase preceded by a hash mark (#). They are used to facilitate a search by identifying a keyword, topic of interest, ...

Sweeten Deals for Valentine’s Day For restaurants, Valentine’s Day is one of the biggest and busiest nights with couples planning to wine and dine their significant other. With Valentine’s Day falling on a weekend this year, romantics looking to rendezvous will want to make the most out of it, with some opting to go on a different day than the ...

Valentine’s Day is a bittersweet occasion for restaurant owners: On one hand, the holiday sends sales soaring for a day. But during the rest of February, it’s midwinter business as usual, which can be on the slower side. Don’t settle into a slump, instead keep the momentum going with the following these recipes and tips for a full month of ...

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media. If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing ...

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Weekly Market Report

3/4/18: With the current weather pattern at this time you can expect to see quick occurring market conditions on all products. Projected days of production will be interrupted causing supply projections to drop. Most important is costs of items manufactured in China will rise and it is in customers best interest to buy now before increases.
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