Reviews. Everyone wants them, but they don’t always seem to have the biggest effect on a book marketing campaign. One of the issues is that not all book review strategies are set up for success. Here are five steps to follow to ensure you run a successful book review...

Depending on the genre of your book, you might consider whether it’s worthwhile getting it translated into another language and therefore exposing it to a potentially much bigger audience. The world is changing rapidly and what might be a relatively small market today...

Pen names (or ‘nom de plume’ as they were originally known) continue to be a popular device in a writer’s toolbox. Authors may choose to use one to create a more original, memorable name which they hope may attract greater interest in their book. Alternatively they...

The dreamer in you may already have started to imagine a single digit place on the NY Times best seller list or a book signing where security guards have to be brought in to manage the crowds. If these thoughts are filling your head, you may want to take a step back...

When it comes to publishing your work, there are some places where you may already be planning to outsource before you send your book to the presses. You may already know that your layout, graphic design and advertising would be best left to professionals, but what...