“This is an important step in the evolution of Nine Entertainment Co.’s digital portfolio, enabling us to trade with our clients in a more efficient and intelligent way,” Nine’s chief digital and marketing officer, Alex Parsons, said. “Our partnership with AppNexus provides us with the most sophisticated digital advertising platforms in Australia/New Zealand and lays the foundations for a range of new products and innovations that we will bring to market in the back half of 2016 and beyond."

The new partnership will enable agency buyers to be able to buy Mi9 and Microsoft inventory in an automated fashion. On top of this, all clients will have access to accurate forecasting and stable delivery against all campaign objectives.

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

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In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.

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