MaBelle was the first retail chain in Hong Kong to offer customers set-price, "value-for-money" diamond jewellery. She has been endeavoring in different innovations over the years to provide customers with unique shopping experience. Having owned the most extensive retail network, MaBelle is the market leader in diamond jewellery retail business in Hong Kong. In 2012, MaBelle proudly present, the “Free Professional Ear Piercing” service.