Social media crisis management practices are often enforced as a result of a breakdown in communication between a business and it’s audiences in a public environment. Crisis planning ensures that actions are organised and understood to minimise the effects of a disaster, prior to if or when it occurs.

In business, reputation is everything. That being said, reputation is amazingly fragile and it only takes a single mistake to cause major damage to a businesses image.

This is never more true than in the digital world, where transparency and customer expectation reign supreme. Ignoring public opinion in digital environment is just not an option any more.

Businesses have to learn that social communication can be like wild fire. There are numerous examples of instances where companies have had major PR disasters on their hands and no visible social media crisis management practices in place.

Truly listening to social channels and responding in the way that aligns with both brand and customer expectations will avoid crisis management altogether. Sometimes though, it is just out of your hands.

In the digital era, it is critical for businesses of any size to have a robust social media crisis management plan in place for those times when things do go wrong.

About AuthorStuartJDavidson

Stuart is a digital marketing strategist living in Kent, UK. Stuart blogs at StuartJDavidson.com where he shares his extensive freelance and corporate marketing experiences. He is also the author of "How to Win in Social Media".

It’s quite unpleasant when it comes to crisis. But it is shown very well that the first thing one should do is to turn all social media for one’s advantage. Moreover, it’s a bad thing to leave comments with no response, because if you don’t speak for yourself, “social media” will do it for you. It shouldn’t happen anyway.

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I realised that I’m not leveraging my most valuable asset, my own knowledge and experiences. So I decided to setup this blog to share my learning’s and to provide quality advice and tutorials to those who need it.

Thanks for the tips Stuart. I was wondering, which social media platform…

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