The Nose {Doesn't} Know

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of May 18, including an aftermath review of NBC's Red Nose Day.

1. Why Red Nose Day was no Ice Bucket Challenge

Celebrities came out in droves last night for the televised Red Nose Day fundraiser event. But in a viral climate that favors “authentic” experiences, the very notion of a telethon has taken a backseat to more organic social media movements. Read more from DigiDay.

2. How Pop-Tarts Dramatically Improved ROI with Pandora Ads

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos move boxes of Pop-Tarts off shelves. Read more on Ad Week.

3. IKEAflakes for breakfast

Toast or pastry? Soft or hard pillow? These are the questions you’ll need to answer when attending the IKEA Breakfast in Bed pop-up cafe. In an effort to promote their bedding options, they’ve decided to create an intimate brand experience that ties these two amazing things together. Read more on Brandflakes for Breakfast.

4. Pinterest Doubles Down on Making Money, Rolls out Video Ads

Pinterest may be a popular service with an estimated 47.1 million monthly users, but profitable? Not so much. To help change that, the social network expanded its ad products on Tuesday by rolling out video ads called Cinematic Pins. Read more from Mashable.

5. 3 Email Marketing Lessons from David Letterman

David Letterman has retired after 22 years on the stage of “The Late Show” (a total of 33 years combined with "Late Night") where he created a comedic legacy and, believe it or not, taught a valuable lesson to email marketers everywhere. The takeaway? Have a killer opening act with a star subject line. Read more on PR Daily.