Executive In-House Education

Strategic Marketing of Technology Products

"The Strategic Marketing of Technology Products course has outstanding material that is very relevant to technology marketing. A number of the concepts taught in this course will be very useful in our organization.

Chris Halliwell's extensive experience and the interaction during class discussions and exercises add great value."

Deborah MillsDirector of Early Stage Marketing
Corning, Inc.

Course Benefits

Course Outline

Instructor

By Participating in This Course, Your Team will be Able to:

Select market segments that are motivated to fully deploy your technology and can strongly influence others to buy.

Define and implement complete "whole product" solutions.

Create structured interactions with customers that allow them to articulate important unmet business and technical needs.

Previously, Ms. Halliwell was a managing partner with Regis McKenna, Inc., where she led the networking and semiconductor partners and practice groups. Prior to Regis McKenna, Inc., Ms. Halliwell held a number of marketing positions at Intel, ultimately directing corporate strategic marketing functions. She began her career selling mainframe computers as a marketing representative for IBM.

Ms. Halliwell has been a guest lecturer in marketing and entrepreneurship at Caltech, the University of California, Berkeley, and Cal Poly San Luis Obispo. She is the director of the strategic technology marketing community, technologymarketingcenter.com. Ms. Halliwell leads the Strategic Marketing of Technology Products, Creating the Market-Driven Organization workshop, one of the top 3 most popular courses in the Caltech executive education program for more than 15 years.

Her degrees from the University of California, Los Angeles, include a master’s in information services, and a master’s of business administration in marketing from The Anderson School.

Audio Link

How one executive applied concepts from this course to create a market driven organization.Listen to Audio

Course PDF

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