Hotel Chocolat moves to the cloud as it looks to improve customers' mobile experience

Hotel Chocolat is moving its website to the cloud as it looks to offer a better experience to customers who shop via their mobile devices.

The chocolate brand has chosen Demandware for the new site and will move both its English and Danish websites to the cloud commerce solution. The websites will be optimised for those customers that use their smartphone or tablet computer to shop. It will also add a new feature to enable customers to design personalised hampers online.

“We want our customers to be able to shop anywhere and at any time,” said Melissa Shackleton, head of commercial at Hotel Chocolat . “We started as a pure online business and have a strong heritage in mail marketing so know that an interaction offline can prompt a transaction online. As a result, making mobile and tablets work more effectively with Demandware Commerce Cloud, will be a huge benefit and provide a massive growth opportunity for Hotel Chocolat.”

Hotel Chocolat, founded in 1987, started selling chocolates online in 1993. Today it has 85 stores and a mail order business. In 2014 it launched two new stores in Copenhagen.

“Hotel Chocolat is renowned for being one of the most advocated British brands so we look forward to providing it with the digital backbone to continue scaling its commerce operations,” said Andrew Gilboy, VP, EMEA at Demandware . “As one of the UK’s first online retailers, we will support Hotel Chocolat in staying at the forefront of retail as it continues to grow and innovate.”

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