Volvo Runs With the Bulls in Latest 'Live Test' Marketing Stunt

Following several previous stunts in which a hamster drove a truck ups a cliffsie road and a man allowed a truck to drive over his head, Volvo is out with its latest Live Test marketing stunt.

This time, the theme in running with the bulls. In the video, entitled The Chase, precision driver Rob Hunt maneuvers a red-painted Volvo FL distribution truck through the narrow streets of Spain's Ciudad Rodrigo while bull runners and bulls themselves follow. As the bulls run, the bull runners work hard to stay ahead and reach the fast-moving truck so they can hop on to safety.

Of the stunt, Hunt said,"The city is old, the streets are narrow and we drive on slippery cobblestones. To be chased by bulls on top of that is a real challenge. The bulls maintained a consistently high speed and were really close sometimes, but the truck handled the corners very well so it was just a matter of driving."

Hunt also says he had to maintain speeds of at least 30 KPH to stay ahead of the charging bulls.

Keeping cause groups at bay, Volvo makes a point of insuring us no trucks, people or bulls experienced any harm and that the bulls have now been retired to a farm outside Guadalajara.