Lowering the percentage of US adults who smoke (21% as of 2005)
will require a more aggressive public health campaign, according to a new Institute of Medicine publication.

The publication, Ending the Tobacco Problem,
lays out a 2-pronged plan for reducing smoking rates (http://www.iom.edu/CMS/3793/20076/43179.aspx). Strengthening traditional tobacco-control measures such as increased state and federal excise taxes on cigarettes and indoor smoking bans is the first prong. The second prong calls for the implementation of less conventional approaches, including