Monday, May 04, 2009

Remember the Book Clubs?

Ad age has a review of book clubs and the article touches on curation and community. It is interesting that the idea of helping information consumers navigate the plethora of choices available to them - in this case books - is being discussed with increased frequency. Ad Age:

From this article:

He views PBC not as a mere book club, but as a book community. Members can discuss their views online in community discussion forums and read exclusive content from highly regarded writers and journalists. PBC also offers a unique book-reading and charity-giving combination; books are selected for their liberal bent by a renowned editorial board (members include Michael Chabon, Dave Eggars and Erica Jong) and $2 of the proceeds from each book sale go to one of the participating nonprofits.

And this:

"We don't like to think of ourselves as pushing our books on readers; we like to think that we are curating and recommending a selection of books for our readers," Ms. Siegel said.

Direct Brands spent $51.8 million on advertising in 2008, according to TNS Media Intelligence estimates, excluding internet data -- a decrease of 18% over 2007.

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Michael Cairns

Michael Cairns has served as CEO and President of several technology and content-centric business supporting global media publishers, retailers and service providers. He can be reached at michael.cairns@outlook.com and is interested in executive management and consulting, board and/or advisory positions. I am currently Managing Director with Digital Prism Advisors where we advise clients on digital and business transformation.

My career spans a wide range of publishing and information products, services and B2B categories and my operating and consulting experience has largely been with brand-name companies such as PriceWaterhouseCoopers, Macmillan, Inc., Berlitz International, AARP, R.R. Bowker and Wolters Kluwer.

I have served as a board member of the Association of American Publishers (AAP), the Book Industry Study Group (BISG) and in addition to my responsibilities at R.R. Bowker, l also served as Chairman of the International ISBN Executive Committee.