In our ETSE report, you will find the necessary KPI´s to generate a in store product strategy and make adjustments before implementation.

ANALYSIS BY ZONES

Top 10 most attractive areas of the shelf

"Cold spots" or zones of less impact of the shelf

Shelf Journey of the shoppers

PRODUCT AND BRAND PERFORMANCE

Number of impacts per brand or product on shelf

Exposure time for each brand or product

Time to find a specific brand

Time to find a specific product

Number of people who observe the brand / product

SEGMENT ANALYSIS

• Easy to find the product among your consumers

• Ease of finding the product among non-consumers

• Metrics by demographics (Gender, age range, city)

PROMOTION ANALYSIS

Efectiveness Score of the promotion

Share of the market impacted by the promotion

Purchase intention of the promotion

COMPARATIVE ANALYSIS

Version with the highest market share

Version with longer exposure time for the brand or product

Easier to identify version on the shelf

Brands more benefited by shelf

Products most benefited by shelf

The methodology of Atlantia Search for the evaluation of shelves includes diverse technologies for the obtaining of the information, its processing and friendly visualization to facilitate the accionabilidad of the results.

Our technology has a unique algorithm that captures the position of the eye and eye movements and an artificial intelligence analyzes the image to detect patterns of observation. The platform allows to generate the image in specific areas to automatically generate KPIs linked to observation, interest, engagement and attention. The visualization of the Data is friendly and easy to interpret, allows the fast visualization of the optimal spaces of the shelf through Heat maps, Opacity maps, Pathfinding of a specific brand, and areas with the longest exposure time.

It only requires that:

1. Sending the planogram images or the proposed shelf

2. We launch online panel with category consumers

3. Projection of the shelf stimulus and tracking of the eye movement

4. We generate the report of results with behavior patterns

Our reports have indicators that help you make decisions that help you better market your products at the point of sale and make relevant product placement strategies.

Increase your sales by placing your products in the best possible place on the shelf.

Try different shelf alternatives and select the best one for your business and marketing strategies.

Identify the impact your competitors have on the shelf.

Improved negotiation with the retailer about the best place to enter a format or store.

Evaluate the different product placement strategies for each store format.

Identify the impacts your product receives when it is placed on a shelf of a different category.