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In June, TIME explained “Why America’s First Daughter Is a Hit In China.” And earlier this year there was storyafterstory about Chinese companies trying to snap up “Ivanka” trademarks so they could slap the first daughter’s name on products from weight loss services to wallpaper.

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The articles reached a similar conclusion. People in China and Japan are, to some extent, buying what Trump’s selling: her image as a have-it-all feminist who’s masterfully balanced her roles as successful entrepreneur, mother of three, and style icon.

In Japan especially, she’s an aspirational figure for women who are regularly sidelined from their careers after having children.

Now, the first daughter is visiting Japan—in the flesh!—ahead of her father’s Asia trip, and she was greeted as a celebrity, with at least four television stations live-broadcasting her airport arrival. The Japanese government added an extra day to what’s typically a two-day summit to accommodate Trump, whom an aide of Prime Minister Shinzo Abe described this week as “one of the most remarkable people in the world because she is actively trying to support women entrepreneurs and improve women’s participation in society,” according to The Washington Post.

On Friday, Trump addressed the World Assembly for Women conference in Tokyo, touching on her trademark issues of female entrepreneurship and women’s economic advancement, topics that align with Abe’s much-touted ‘Womenomics’ agenda aimed at adding women to Japan’s workforce.

“When women work, it creates a unique multiplier effect: women are more likely than men to hire other women, to give them access to capital, mentorship and networks,” she said, as Abe sat nearby. “Womenomics recognizes the centrality of women, who represent roughly half of our global population, in achieving true economic growth.”

More women have entered Japan’s workforce in the years since Abe launched his ‘Womenomics’ effort, but they remain over-represented in part-time or irregular work. In a report from the World Economic Forum on Thursday, Japan ranked 114th out of 140 nations in gender equality—ranking the lowest of the G7 nations by a long shot. While Japan has made progress on economic participation and opportunity for women—one of the report’s four gender equality measures—it’s seen a reversal in women’s political empowerment.

Elsewhere in her speech, Trump targeted workplace culture that “fails to treat women with appropriate respect.” She identified “harassment” as a form of this ill treatment, which “can never be tolerated,” she said.