23% of the Super Bowl TV show this year was commercials

This year’s Super Bowl featured 51 minutes 20 seconds of ads — the second highest amount of ad time in the big game’s history, according to data from Kantar Media

Ads — which included a commercial break in the Super Bowl’s first ever period of overtime — accounted 23% of the of the game’s 3 hours 47 minute broadcast.

The record is held by Super Bowl XLVII in 2013, when 51 minutes 40 seconds of ads were shown.

However, Super Bowl LI did set a commercial record: If you set aside the unpaid promotional spots for broadcaster Fox and the NFL, the big game this year featured the most commercials from paying advertisers, at 41 minutes 30 seconds.