As a professional keynote speaker and sales trainer, I am—naturally—a member of the National Speakers Association. So of course I was in Orlando last week for NSA’s annual convention, known as Influence 2017.

More than 1200 of the world’s best professional speakers gathered for four days to learn from each other. The result was an incredible outpouring of business insights and ideas.

Here, in no particular order, are seventeen of the best:

1. “Learn from outside your industry to stand out within your industry.”—Sekou Andrews (@sekouandrews)
If the only examples you’re learning from are within your own industry, you will never be better or different than anyone else. Look outside your industry for ideas and inspiration.

2. “Stories change brain chemistry.”—Kindra Hall (@kindramhall)
New research has discovered that well-told stories trigger the release of oxytocin, which causes people to be more empathetic and more compliant. Find your stories, learn how to tell them effectively, and incorporate them into your marketing and sales efforts.

3. “In every interaction, we increase or decrease trust.”—David Horsager (@DavidHorsager)
Trust is vital to your sales, and everything you do—everything everyone in your organization does—impacts it, either for better or worse. Review your policies and marketing materials, hire mystery shoppers and outside consultants, and train your people continually.

4. “Take I” out of your language.”—Jill Lublin (@JillLublin)
People care about themselves, their families, their jobs, their businesses, their friends, etc. They don’t care about you, your company, or your product. So talk less about those things and more about your prospect.

5. “By the end of 2017, up to 90% of internet traffic will be video.”—Bill Cates (@Bill_Cates)
Video is becoming more important by the day. If a picture is worth a thousand words, then a video is worth a thousand pictures. What are some ways you could incorporate more video into your marketing and sales efforts?

6. “You’ve got to have a call to action.”—Marquesa Pettway (@SpeakerTalk)
In any marketing or sales interaction—whether it’s an advertisement, an email, a phone call, or a sales presentation—you need to let your prospect know what to do next. Otherwise they’re likely to do nothing, because: a) they’re busy, and b) nothing is typically the easiest thing to do.

7. “The things you are good at are the enemies of the things you are best at.”—Sierra Modro (@sierramodro)
There are a lot of things you can do, but the things you should do are the things you’re best at. The more time you spend on things you’re not great at, the less time you have to spend on the thing you’re awesome at. Delegate, outsource, or let it go.

8. “Our beliefs dictate our actions in life.”—Vinh Giang (@AskVinh)
Our positive, empowering beliefs enable us to achieve and succeed. Our negative, limiting beliefs not only keep us from succeeding, they can prevent us from even trying in the first place! What beliefs are holding you back?

9. “People share on social media out of self-interest.”—Erin Gargan (@eringargan)
People don’t share content because you want them to. They share because they want to be perceived as funny, or caring, or in-the-know. So if you want people to share what you post, create content that makes people look good for sharing it.

10. “A confused mind does nothing.”—Colin Sprake (@ColinSprake)
It’s easy to overwhelm a prospect with data, instructions, or options. But overwhelm will cause them to shut down. Simplify things for your prospects. Make interactions and next steps easy. People love easy.

11. “Doing something little can turn into something big.”—LeAnn Thieman (@LeAnnThieman)
A small client can turn into a big client. A small product can become a huge seller. A small gesture toward a customer can lead to massive referrals. A small risk can result in a great reward.

12. “Create good habits and rituals.”—Walter Bond (@walterbond)
Good habits and rituals help us to be more efficient and effective. Bad habits and rituals hinder us, slow our progress, and even sabotage us. Identify your bad habits and rituals and work on replacing them with good ones that will enable your success.

13. “Find a way to say ‘yes.’”—Randy Pennington (@RandyPennington)
Prospects and customers hate the word “no.” It makes them frustrated, disappointed, and angry. They love the word “yes” however. It creates excitement, happiness, and gratitude. So look for ways to convert a “no” into a “yes.”

14. “People are willing to help, but you have to ask.”—Michele Payn (@mpaynspeaker)
Too often we avoid asking for help when we need it. We view asking for help as weakness and failure. But the reality is that no one ever succeeds alone. We all need help. And most people are happy to provide it. Just ask.

15. “Stop pushing. Let them come to you.”—Brad Montgomery (@bradmontgomery)
A common sales mistake is trying too hard. The more you press, the more desperate you appear. And the more pressure you apply to a prospect, the more likely they are to retreat. Relax. Chill. Calm down. Invite, encourage, and inspire your prospects instead of pushing harder.

16. “Who have you asked to buy from you?”—Melissa J. Nixon (@melissajnixon)
The above admonition should not be misconstrued as taking a completely hands-off approach. On the contrary, you always have to ask for the sale. If you want prospects to buy, you need to ask them to. You don’t have to be pushy or obnoxious, just ask.

17. “Serve and don’t keep score.”—Brian Walter (@thebrianwalter)
Sales is service. Service is sales. Serve your customers, serve your employees, serve your community. The more you serve, the more you’ll sell. And the more you’ll succeed.

For more ideas and insights from these great speakers, click on their names to visit their web sites or click on their handles to follow them on Twitter.

22 Responses to “17 Sales Tips from Influence ‘17”

Freeelancing can even result in a big “?lus”
relating to youyr income. A? an alternative of getting t? accept the precise salary
that is pfovided by the one law agency that you simply
work, you could have quite a lot of leeway in setting your
own pay rates. T?is issue ?an lezd to ?ignificantly more m?ney for you.

I read hundreds of testimonials regarding this AR and
also never got the solution I was searching for on whether it was reputable with numerous steel
instance ammo. I started assembling the reduced without any strikes, but when it came time to punch down the trigger guard roll pin, I was wanting I had one.
The kit includes pre-cut items for the top and lower receiver, mag well, pistol grip and also picatinny rails.
When it comes to choosing a butt stock, trigger and several other
AR-15 parts, you likewise have plenty of choices.
Once again, we advise getting used to your iron sights, stock muzzle device, as well as typical furnishings prior to delving into upgrades.
Despite where you landed on AR-15 ownership– whether you are seeking your initial AR-15 or your third– the six rifles
on this listing are worth taking into consideration. After-market parts and also
alterations are reviewed, with a focus on exactly what products function and what products will certainly n`t.

I do not know whether it’s just me or if everyone else experiencing problems with your website.
It looks like some of the written text within your posts are running off the screen. Can somebody
else please comment and let me know if this is happening to them too?

This could be a issue with my web browser because I’ve had this happen previously.
Cheers

I loved as much as yo? will receive carried out ri?ht he?e.
The sketch is attractive, your a?thore? material stylish.

nonetheless, you command get g?t an shakiness over that
you wish be ?elivering the following. unwell unquestionably come more formerly again as e?actly the same nearly a lot often inside case you shield this hike.

Can I simply say what a comfort to find an individual who genuinely understands what they’re discussing on the web.
You certainly know how to bring a problem to light
and make it important. More and more people have to check this out and understand this side of your
story. It’s surprising you are not more popular since you surely have the gift.

I was recommended this web site through my cousin. I am now not certain whether this submit is written through him
as nobody else rralize such specified about my difficulty.
You are incredible! Thanks!

After looking at a few of the articles on your site, I seriously appreciate
your technique of blogging. I book-marked it to my bookmark webpage list and will be checking back
soon. Please visit my website as well and tell me what you think.

http://poradnikfaceta.com/dlaczego-moja-zona-chce-rozwodu/ s music containing substantive, educational messages
to optimize their child. Maybe Brave probably will turn into a fresh legend of Pixar animated movie.
WHERE TO BUYBuying a guitar from a physical retail music store permits you to .