No. 3 Coca-Cola

Brand value: $50.2 billion
Consumer perception rank: 29

Coca-Cola is fighting an uphill battle in the U.S. as soda gets part of the blame for the obesity problem in the country, but the company still sold 26.7 billion cases of soda worldwide in 2011. Half of those sales are for the Coca-Cola brand. Brand loving Warren Buffett owns the biggest stake in the company, $15 billion, through his firm Berkshire Hathaway.