Lock-in has been the proverbial chain of the IT industry and around the world users are uniting to make the cloud "lock-in free." New association's such as EuroCloud, the Open DataCenter Alliance are being formed, while established industry bodies like SNIA and OASIS are working on new open cloud standards and communities like cloud commons are investing in completely new approaches.

In his session at the 8th International Cloud Expo, Gregor Petri, Advisor Lean IT and Cloud Computing at CA Technologies, will dissect lock-in and more specifically cloud lock-in into its archetypes and look at possible architectural, organizational and commercial remedies. Using examples and analogies from both the IT and other industries, he will explore whether there can be "another way," a way that allows cloud users to have rich off-the-shelf or custom-designed functionality without losing their freedom to switch with reasonable cost and effort.

Speaker Bio: Gregor Petri is Advisor Lean IT and Cloud Computing at CA Technologies and currently launching The Cloud Academy. He is a regular expert or keynote speaker at industry events throughout Europe and wrote the cloud primer "Shedding Light on Cloud Computing". He is also a columnist at ITSM Portal, contributing author to the Dutch "Over Cloud Computing" book, member of the Computable expert panel and his blog is syndicated across many sites worldwide. Gregor was recently named by Cloud Computing Journal as one of The Top 50 Bloggers on Cloud Computing.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates! Cloud Expo 2011 New York, June 6-9, 2011, at the Javits Center, New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conferences and exhibitions in New York, June 6-9, and in Santa Clara, November 7-10, 2011.

The recent Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, was the largest Cloud Computing conference ever produced, more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

All main layers of the Cloud ecosystem will be represented in the 7th and 8th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities for Cloud Expo 2011 New YorkCloud Expo 2011 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802 3021.

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This topic address the development tools that enable enterprises, integrators and individual developers to used a cloud based development platform to build applications that are hosted on Cloud i.e. both of Public and Private Clouds

Cloud Expo

Cloud Computing & All That
It Touches In One Location Cloud Computing - Big Data - Internet of Things
SDDC - WebRTC - DevOps
Cloud computing is become a norm within enterprise IT.

The competition among public cloud providers is red hot, private cloud continues to grab increasing shares of IT budgets, and hybrid cloud strategies are beginning to conquer the enterprise IT world.

Big Data is driving dramatic leaps in resource requirements and capabilities, and now the Internet of Things promises an exponential leap in the size of the Internet and Worldwide Web.

The world of SDX now encompasses Software-Defined Data Centers (SDDCs) as the technology world prepares for the Zettabyte Age.

Add the key topics of WebRTC and DevOps into the mix, and you have three days of pure cloud computing that you simply cannot miss.

Delegates will leave Cloud Expo with dramatically increased understanding the entire scope of the entire cloud computing spectrum from storage to security.

Cloud Expo - the world's most established event - offers a vast selection of 130+ technical and strategic Industry Keynotes, General Sessions, Breakout Sessions, and signature Power Panels. The exhibition floor features 100+ exhibitors offering specific solutions and comprehensive strategies. The floor also features two Demo Theaters that give delegates the opportunity to get even closer to the technology they want to see and the people who offer it.

Attend Cloud Expo. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.