We use cookies at WizEmail and share your data with third party data processors. We use cookies to personalise content, remember your preferences, stop pop-ups for existing customers, provide social sharing features and analyse web traffic.
We also share & store any data you give to us at our EU & USA datacentres, in some instances including social media, advertising and analytics partners.We DO NOT sell your data nor do these third parties do anything other than offer us tools to better process your data to optimise your experience of our services exclusively.By using WizEmail, you give your explicit consent to our use of cookies, us contacting you from time to time and that we may share any contact or personal information you provide to us with these and other partners outlined within our GDPR Notice.You can withdraw your consent at any time by following the instructions on our cookies page, unsubscribing from any email we send and/or contacting our Data Protection Officer exerting your right to be forgotten.For more information about the cookies and the data processors we use, view our updated privacy policy, cookie policy and GDPR Notice.

There are many factors to consider when it comes to creating landing pages to back up an email marketing campaign. Much will depend on, for instance, how the person arrives at the page, and each route will require different design factors. For instance, if they came via an online ad, you’ll know little about … READ MORE »

Having lots of subscribers to your email marketing lists might well give you the feeling that you’ve cracked it, but without detailed information on your subscribers, you cannot effectively segment your lists. If that’s a bit of a downer, don’t worry. There are some straightforward ways to gain data on them. The sign-up procedure … READ MORE »

Let me confess from the beginning that all I’m suggesting is that following the data blindly can often be a poor option. For email marketing, data is a tool, nothing more. It needs to be kept sharp, but be careful of stabbing yourself. Let’s say that you want to split test a new email design. … READ MORE »

You have a brilliant idea that will secure you an increase in completions. You have confidence that it will be something of a revolution but as you’ve been in email marketing for more than a few months you accept that you need to split test your next campaign to prove how good it is. Split … READ MORE »

99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them. That they are … READ MORE »

I think I should admit from the start that I do not drink alcohol. 30 years ago it was something to talk about. Nowadays I find myself part of a group that is increasing in size every year. The only difference between me and these newcomers is that I have an alcohol intolerance. For the … READ MORE »

We ensure our headlines can be not only read but understood in a fraction of a second. A few words are all that we need in the preheader. Completion must be just a couple of clicks away. Yet we so often allow the subscriber a multitude of choices in the, largely false, expectation that they … READ MORE »

I intended to buy a rather expensive item. I researched what was available, read the brochures, and, with girded loins to protect me, I invited my chosen company to send a representative. She left without me having signed on the bottom line and my reasons provide learning points for email marketing. Unknown to me the … READ MORE »

We’ve recently mentioned how your email marketing open rates depend to a great extent on your choice of Subject Line. You’ll be pleased to know that they need to be supported by a preheader and that these need as much creativity as the Subject Line. As the preheader is known by other titles, I’ll clarify … READ MORE »

I’ve mentioned before, and will mention again, that in order to get ahead of your competitors you must go outside of email marketing to look for ideas that might work for you. Take Subject Lines. I’ve just written a book and I’m struggling, as always, to come up with the perfect title. It is non-fiction … READ MORE »