Design is more than a graphic, building or set of code that travels through the internet. At its essence, design is the catalyst for providing an experience. Design has the power to create emotion, build brands and sustain businesses well into the future. Design has the strength to shape the way we live, now and well into the future.

There are many examples that demonstrate the impact that design has had in business. Most notably, Apple has created a company that is based on sound design that engage consumers in ways that have changed markets and driven innovation. Other companies and industries continue to change the way we think, demonstrating the impact design has on the world around us.