Course Description

ESPR 260 Entertainment and Sports Research and Focus Groups

4 cr.

Offered: Contact department

Co-requisite: ESPR 261.

Prerequisite: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.

An introduction to the basic principles of research for publicity and promotion. The theory and application of primary and secondary research techniques critical to entertainment and sports promotion are covered.