Find out how Unilever, with the help of employee communications partner Caburn Hope, solved the challenges of communicating shares to employees – many of whom do not have any familiarity with equity and investments, do not speak English, or have work email addresses or computers.

When Unilever decided to roll-out its new global employee share plan, ‘SHARES’, to all employees that are not eligible to participate in executive equity plans, it was the first of its kind in Unilever’s history. A game-changer in terms of designing and launching a highly detailed, globally-consistent, communication strategy that spans 104 countries and more than 50 languages.

Prior to SHARES, Unilever equity plans were offered only to around 3,000 executives globally, representing less than 2% of the total employee population. Now with SHARES, more than 125,000 additional employees can become shareholders and share in Unilever’s future!