Episode #37 Tanner Guzy on how to build the Appearance of Power

Who: Today’s guest is the author of The Appearance of Power, Tanner Guzy (@tannerguzy). Tannerhas spent a decade in the world of menswear and even longer writing. He believes the most important question a person can ask is “why” and discovered that this question was rarely addressed in the world of men’s clothing – so he set out to find the answer. From working with custom suiting to studying philosophy, to speaking to audiences of thousands, Tanner has unlocked the keys, principles, and philosophies of why men care about the way they look. Tanner is based out of Salt Lake City, where he lives with his wife and three children. He has traveled the world learning and teaching about masculinity and appearance and is always expanding his understanding of the way the world works.

In this interview, we discuss what our style portrays of us, how we can use fashion to transform our lives and how we can start building our own appearance of power right now.

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Listen here

What we cover

Who he is

The reason he began to look into how appearance affects our lives and opinions of ourselves

What he thinks defines masculinity and what makes a good man

The common problems that he sees with men in today’s society

Why we should care about our style – how it affects us, others and how the world sees and interacts with us

How we use fashion as the first means of establishing an identity for ourselves

The Masculine Archetypes and what they mean to us, can you change and evolve into another or not

Good examples of each of the Archetypes in the entertainment world – Why Daniel Craig makes such a great James Bond

How you should start your own style transformation to build the Appearance of Power

How you should analyse a purchase – how to work out if it will give you the appearance you want and work towards your goals

Should you look towards tailoring your clothes?

Staple/essentials items for your closet? Do they really exist?

Are there any general fashion no-no’s for all men if our style is unique?

How we should wear accessories in our fashion

How should men avoid falling into the mass marketing we are subjected to and actually find items that we want to portray

How do you do this when you have to wear a uniform to work, have a religious dress or fit into a social tribe of some kind

The next steps you should take to start your transformation into having an Appearance of Power

The worst example of fashion mistakes … and what he’ll admit to doing himself – mistakes and what they teach us

What he thinks holds the majority of men back from creating their own Appearance of Power

How do we build a tribe of people if we are wearing clothes and accessories that contradict the messages of the others

How do we help our children build their own Appearance of Power

How do we know when we are on the right path and building the identity we really want

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About the Author

I would modestly describe myself as a Website Badass, Blogging Guru and Self Improvement Wizard! I'm a blogger and entrepreneur who writes to help men develop and better their lives using examples from popular media. My personal journey has been marked by awkwardness and awesomeness, OCD and 'OMG'. I'm 33, a Teuchter and currently resides in the United Kingdom. I've set my own foot on fire whilst reading and been a midwife to sheep! I also run www.iandawsonmackay.com for your website needs!