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You depend on your channel partners. That’s especially true today, because indirect sales channels account for a growing percentage of revenue for many companies. But multitiered sales, service, and marketing channels have complex demand chains. That makes it even more important for you to build and maintain strong partnerships with all your channel partners, including dealers, distributors, agents, resellers, and systems integrators.

This paper explores how the SAP® Customer Relationship Management (SAP CRM) application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company