BAT's travel and retail business, which involves duty-free shop promotions, has been handed exclusively to 141.

BAT would not reveal if the changes affect the company's general advertising or simply below-the-line efforts.

The company spent $30 million in measured media behind Pall Mall in 2002, according to Taylor Nelson Sofres' CMR. There was no recorded U.S. spending for Lucky Strike. Total measured spending by BAT topped $50 million.