I own Macbook and iPad. Any media I purchase is usually through iTunes just to keep all thing tidy and in one place.
Needless to say - Ultra-violet is of no use to me.
But most Blu-rays use to give me the option to download the iTunes digital copy.
In the past year almost every Blu-ray has been Exclusive to Ultra-violet.

Hollywood studios did not want a repeat of what happened to the music industry, where Apple gained a monopoly over the music industry's future distribution channel. UltraViolet was consciously created by Hollywood as a digital copy service they could control. It was always intended to undermine Apple's iTunes platform. UltraViolet will be used as leverage by the studios in future negotiations with Apple.

The writing is on the wall that UltraViolet is the foreseeable future for digital copies. Some studios have already abandoned the inclusion of iTunes copies on their packaged media. Even Disney has started shifting away from iTunes by creating their own digital copy alternative, Disney Movie Anywhere.

Hollywood studios did not want a repeat of what happened to the music industry, where Apple gained a monopoly over the music industry's future distribution channel. UltraViolet was consciously created by Hollywood as a digital copy service they could control. It was always intended to undermine Apple's iTunes platform. UltraViolet will be used as leverage by the studios in future negotiations with Apple.

The writing is on the wall that UltraViolet is the foreseeable future for digital copies. Some studios have already abandoned the inclusion of iTunes copies on their packaged media. Even Disney has started shifting away from iTunes by creating their own digital copy alternative, Disney Movie Anywhere.

phantom,

thx for sharing this info. I had actually been wondering the same thing ( as the OP ) myself. I cant say im thrilled with the news....ultraviolet is so user unfriendly and slow.

I have no issue with UV via Vudu. I have four family members and one friend all sharing my account. We currently have 1300 HDX titles and about 15 of those are SD titles not yet available on HDX. What I like most is whenever a shared member adds a title the rest of us have instant access. The other thing I love is how cheap movies are to add. I go to the library for DVDs I don't even own and after converting ten I pay 2.50 each for a Bluray quality digital copy of a movie I don't even own. There are sites out there where you can buy brand new releases in HDX for as low as 3.50/ea. I mean why pay 20.00 for the new X Men movie plus gas, tax and time when I can go online in a few weeks and get the digital copy for 3.50 which is instantly available to my shared members.

I run my players thru DVDO video processors and I have a heck of a time seeing the difference between Bluray and HDX. Now granted the audio will be better on Bluray but I can still get up to 7.1 DD Plus on select titles but at a savings of almost 80% I can live with that. I only have 20Mbps hooked directly via ethernet and never have had buffering problems streaming HDX. Also downloading titles to my iPad for trips on average takes 20 minutes per SD title using wifi.

I own Macbook and iPad. Any media I purchase is usually through iTunes just to keep all thing tidy and in one place.<br>
Needless to say - Ultra-violet is of no use to me.<br>
But most Blu-rays use to give me the option to download the iTunes digital copy.<br>
In the past year almost every Blu-ray has been Exclusive to Ultra-violet.<br><br>
No more itunes digital companion file on discs?

That's a pity that not every Blu-ray includes Ultra-violet, but the iTunes digital copy is more convenient to me because I can digitize Blu--rays to iTunes library and then stream to iPad, iPhone via itunes all around the house. I have to say I like the change.