Nick & Nora PJ's at Target

Has anyone else noticed these at Target? I was surprised to see a pairof the sock monkey pj's in a recent flyer. What's up with this? I was
surprised to see them for $24.99 at Target, when I had paid $68 at
Nordstrom for the same design maybe a couple of years ago.

It's great that they're offering a lower priced line now, but I am
hoping quality isn't suffering.