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Area around the amphitheatre had previously been open fields and at one time been part of a large dairy farm. At one point the 72 acres where the amphitheater sits was a fully developed industrial park with terraced lots and utilities in place. The site had lain fallow for a number of years, when Universal Concerts approached the city of Chula Vista and won approval to build the amphitheatre. The industrial park was bulldozed and the site graded to build the amphitheatre. In the late 1990s, a development plan was created and a water park and concert venue were planned for the area. White Water Canyon (now Aquatica San Diego) opened in 1997, while Coors Amphitheatre opened July 21, 1998, the first venue of its kind in San Diego County. A month later, on August 21, 1998 the venue hosted its first sell-out concert with the Spice Girls.

All of the Universal Concerts facilities, including Coors Amphitheatre, were purchased by House of Blues in late 1999. Live Nation purchased House of Blues, including 8 amphitheaters and eleven clubs, in July of 2006. In April 2008, the venue was renamed Cricket Wireless Amphitheatre after naming rights were purchased by Cricket Communications, Inc. In January 2013, the venue was renamed to Sleep Train Amphitheater after the naming rights were purchased by Sleep Train[1] signing a five-year naming rights deal with concert promoter Live Nation Entertainment for the amphitheater in eastern Chula Vista.