Maximize Your Indeed Job Postings (The Ultimate Guide)

Once you have crafted a detailed job post, you will have a pretty ample selection of job boards from which to choose.

Indeed, with its 200+ million monthly user base, is a tried and true resource for employers and job seekers alike. Indeed outperforms its closest competitor by delivering more than six times as many interviews per job ad.

Indeed for employers is a user-friendly site that offers simple processes for posting your job openings.

As an employer, you may reach millions of job seekers (and their high quality resumes) by using Indeed. Indeed offers arguably the most qualified candidates for the lowest price. You may opt to post a free ad or a sponsored (paid) job advertisement.

Indeed allows users (and even non-users!) to advertise their jobs in four different ways:

I. Job posting on your Indeed account (free):

To create a free job posting, create an Indeed login with your company email. Add the information to your job advertisement and post to Indeed for free. We take you through the steps to post free on Indeed below.

The process for creating a sponsored Indeed job posting is similar to creating a free job post. However with a paid Indeed job post, you will pay-per-click to your post. Clicks on Indeed.com usually range from $0.25 – $1.50 per click.

You may also opt to host an Indeed-sponsored post on your careers page or through your own ATS. Indeed integrates with many Applicant Tracking Systems, making tracking your applicants easier than ever.

Step 2: Fill in Job Details

Once, you pass through these details, Indeed will provide you with a text box in which to write your job ad.

Ensure you are not just cutting and pasting job descriptions. Spend some time crafting the right copy that will draw the right applicant to your post. Quality written posts attract quality applicants. Trust us, it is the difference between a mediocre pool and a perfect pool of candidates.

To keep this job free, do not click the “sponsor this job for more views” box. However, if you do want to pay for more traffic, we cover the details about this below.

II: How to Get Your Job Posting into
Indeed’s Organic Search (FREE)

The goal is to create a post that ranks well on search engines. Do this right and Indeed’s vast crawlers will pick your job right up, 100% free!

If you want to be spotted and linked to by Indeed try these options:

Step 1: Ensure Job Title Clarity

Your job title must be spelled out clearly

Be on its own line at the top of your posting

Should STAND OUT

Be as specific you can be

Avoid using “buzzy” words like ninja or rockstar

Step 2: Provide Your Company’s Name

Step 3: Include ONLY one Physical Location with City, State and Zipcode

If you don’t have a physical company address add your home address details or your P.O Box.

Step 4: One Job, One Page

Do not try to fill several positions with one job post. Each job must get its very own listing or Indeed will skip right by it.

Step 5: Ensure your Job Description is Optimized for Search

You want to include many industry-specific keywords. Be careful not to make it seem dry and spammy from being drenched in keywords.

Repeated keywords are magnets for search engines but you also want your copy to be appealing. Strike a balance by writing a post that is weighted equally for best SEO and human response.

Step 6: Insert a Clear Submission Process

It must be super easy for applicants to submit their resumes.

Add a clear call to action where you prospective employees may apply. Make this process as clear and easy as possible

Asking a candidate to download an app, visit another external site or show up in person will vastly diminish your responses.

Pro Tip:

Once you have completed all of the best practices above, to ensure your free posting is picked up, you may contact Indeed directly. Share with them your XML feed to give them a direct line to your jobs.

III: What is a Pay-Per-Click Sponsored Job? (PAID)

PPC or pay-per-click job ads allow employers to pay only for the amount of times their job ad is seen. For example, instead of shelling out a flat fee of $50, Indeed will only charge an employer for each click to their job post.

A sponsored job posting will set you back about $0.25 -$1.50 per click, which then takes you to the top of search results. Your job post can be on your own site or it can be posted straight to Indeed (see post a job image above).

With sponsored listings, you are automatically ranked as one of the top three listings on the page or the bottom three. Automatically, this placement increases your sponsored Indeed ad’s visibility by 5x!

Other listings fall further and further down in the search result as they “age” while a sponsored listing always stays on top.

You can also opt to control how much you spend by setting a daily, monthly, or overall budget. You can stop sponsoring your Indeed job ad at any time without incurring any fees

IV: Host A Sponsored Post on Your Careers Page (PAID)

If your company uses an ATS, you might consider posting a sponsored Indeed post on your own careers page. This way, your job post will be highly visible on Indeed’s sponsored listings and on your own careers site.

Use a Connected ATS to get some of the best (and most organized) results from Indeed. Employers who integrated Indeed with their existing ATS found a 67% decrease in their cost per qualified applicant.

Using a powerful ATS alongside sponsored jobs ads on Indeed will ensure that you are putting the best technology to use in the search for your next candidate.

Don’t have an ATS? No problem! Indeed has technology available at no charge that allow you to track applicants when you post directly to Indeed.

In Conclusion

Whether you have hundreds of dollars to spend on your next hire or a limited budget, Indeed has you covered. With the ability to post a sponsored ad to Indeed or opt for a free Indeed post, any employer can implement this powerful connective tool.