Hockey Ad Network

Tuesday, October 11, 2011

There will be pink pucks, pink socks and a few other pink surprises Oct. 15 when the Tri-City Storm plays the Chicago Steel in its first-ever Pink In The Rink game at the Viaero Event Center.

The Storm is using the game to raise awareness for breast cancer and earn money for area organizations whose focus is cancer awareness, treatment and prevention.

“Sports franchises have a community responsibility to find creative ways to raise money for certain causes,” said team President Greg Shea. “The Storm has a history of doing things like this, and we’re excited to broaden the scope of our involvement and contribute in a unique way.”

Storm players will wear commemorative pink jerseys against Chicago that will be raffled off that night and at each of the 28 remaining home games. All proceeds from the jersey raffle will be donated to Good Samaritan Cancer Center, Make-A-Wish Foundation, St. Jude Children’s Hospital, Buffalo County Relay For Life and other organizations yet to be named.

One of the anticipated highlights of the game is the ice, which will be painted pink. Fans will have additional chances to raise funds by purchasing pink hockey pucks, pink bracelets and other merchandise for sale during the game.

“The pink ice will definitely be something to see,” Shea said. “It’s a big undertaking for our staff, but it’s a neat way to set ourselves apart and take the next step in creating awareness for breast cancer.”

Blue Cross Blue Shield of Nebraska is partnering with the Storm for Pink In The Rink. Fans are asked to wear pink during the game to support the team, and a special $10 student ticket also is being offered for all elementary, junior high, high school and college students with a valid student ID.

Classic Hits 98.9 FM will air the game Saturday night from the Viaero Event Center.