Snowfox Sushi mission is to lead and exemplify fresh food
fast with Grab-N-Go sushi in all retail locations by placing our customers
first, exchanging value
with our partners, and dedication to offering innovative menu selections that are affordable, served fresh, in an
attractive setting.

This merger, creates one of the largest
Japanese food companies outside of Japan, according to YO!, aimes to capitalize
on the USD 1 billion (EUR 885 million) sushi market.

When complete this merger, the expanded
group, made up of SnowFox, YO!, Bento Sushi, and Taiko Foods, will consist of
four fast-growing businesses with USD 425 million (EUR 376 million) of sales,
including franchisees’ sales, YO! said in a press release. Nearly two-thirds of
the sales originate in North America.

JFE Franchising, Inc. (operating as
SnowFox), a wholly-owned subsidiary of Jim Kim
Holdings, is the third-largest sushi kiosk business in the U.S., managing
more than 700 full-service sushi kiosks across 25 U.S. states, primarily in
supermarkets.

Our Grocerant Guru® calls 2019 the year
of partnerships and with the merger, the expanded group will have partnerships
will many leading retailers across North America and the U.K. including Kroger,
Loblaws, Walmart, Sobeys, Waitrose, Sam’s Club, and Tesco, as well as operating
1,400 kiosks, seven central kitchens and 89 restaurants.

“YO! Suchi CEO Richard Hodgson stated “We are delighted to be partnering with
SnowFox given its high brand penetration, recognized product and service
quality, as well as excellent industry relationships. …“By expanding its
geographical presence and offering, the expanded group will meet the untapped
demand of consumers around the world,”

Grocerant Growth is great, the U.S.
grocery sushi market has more than USD 1 billion (EUR 885 million) in annual
sales and is growing around 13 percent year-on-year, with Japanese cuisine seen
as one of the fastest-growing food types across the globe, according to YO!.

Note: SnowFox Chairman Jim Kim will join
the board of the combined group, as well as remaining a significant
shareholder. SnowFox President Stacy Kwon and Bento Sushi CEO Glenn Brown will
become co-presidents of the group’s North American operations, responsible for
driving growth and executing the group’s strategy. They will both report to CEO
Richard Hodgson.