MAG Magazine Feature Article

Apr 18th 2017Georgette Gouveia

WAG magazine is the hottest lifestyle magazine to hit the New York state and Connecticut metro area. Really, everyone’s talking about it!

It delivers the unexpected in exciting people profiles, food, fashion, beauty, art, travel, entertainment and more. With its irresistible glimpse into high-end living, it has become a must read among the discerning population. WAG features firsthand content that is always ahead of its time. Read below to find out what they thought of Elizabeth during their interview.

Handmade soaps and goat-milk products may be trendy, but Elizabeth Sanders — creator of a fast-growing line of both — is anything but.

Elizabeth Sanders is the entrepreneur behind Horse O Peace raw goat-milk soaps and Healthy Pets goat-milk shampoo soaps for dogs and cats. The Winston-Salem, North Carolina, resident has been featured in The New York Times, on ABC’s Tampa, Florida, affiliate and on radio stations throughout the Midwest. But she’s no beauty diva.

Elizabeth grew up in Minnesota, where she was born, and northern Wisconsin, where she followed the Dunkard Brethren, a community of Plain People similar to the Mennonites and Amish. On the family farm, she wore a kerchief and long dress and lived a simple life as she trained horses as hardy workers and gentle companions for children. She even served as a handler in equine therapy for disabled youngsters.

“Our parents instilled in us that if we can help others, we do it,” she says.

Still, the rigors of wintry farm life and horse training began to take a toll on her hands. That’s when she began making goat-milk soap to heal the cracks and chapped look. (The secret was using 100 percent goat-milk in the formula — no water, which tends to dry the skin.) Thus Horse O Peace was born, playing in its name on the farmer’s expression “a horse a piece up the road” to describe the ride to town.

Elizabeth Sanders didn’t remain a follower of the Brethren. While the hard work and simplicity appealed to her, she says she found little room for herself as an independent, entrepreneurial woman.

Elizabeth married Nick, a nonmember who today handles the design, website and operational support of her brand, which is sourced from North Carolina farms. Sanders home-schools the couple’s four boys, ages 1 to 5, bakes and donates cookies for a men’s rehabilitation center and sends out free soap to any orders with a U.S. military address.

Proving that you can take Elizabeth out of the Plain People but you can’t take plain generosity out of her.

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