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Response to New GM Discounts
Encourages Its Auto Dealers

By

Sholnn Freeman Staff Reporter of THE WALL STREET JOURNAL

Updated June 7, 2005 12:01 a.m. ET

Early response to General Motors Corp.'s new program offering customers the same discounted prices it gives to its employees has many dealers optimistic that the No. 1 auto maker's brands will have a strong showing in June.

Last week, GM began offering the "Employee Discount for Everyone" program to the general public on virtually all of its 2005 models until July 5. The deal includes models from Chevrolet, Cadillac,...