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IMPROVING CYCLING FOR LITTLE RIDERS

Frog are a small British company dedicated to making cycling fun for children. Frog believe that thelighterthe bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many kids' bikes on the market weigh nearly as much as the child!

REDESIGNING THE KIDS BIKE

Frog set about re-designing kids' bikes, creating a light but strong aluminium frame, and hand-picking components that offer a high performance without compromising the weight. Their bikes are now also much easier to pedal due to a unique crank design from the renowned bicycle engineer Dimitris Katsanis (of Team GB Olympic fame). The new design reduces the Q-factor (the space between the pedals), allowing children to push more directly down when cycling, so converting more of their energy into motion. Only Frog applies this level of rigour to the design of kids' bikes.

Frog are constantly working on developments and improvements to our bikes, in line with ongoing scientific research at Brunel University, so that our bikes continue to lead the market in innovation and comfort for children.

ENVIRONMENTAL IMPACT

The environment is an important factor in all the decisions Frog make as a business, from recycled packaging to generating their own electricity in the office. Frog have also developed the Leapfrog programme for second hand Frogs in the UK ... Anything to keep old bikes out of land-fill.

Since summer 2016, Frog have been assembling bikes in UK, in our own factory in south Wales. This is a really exciting development for Frog, and one which will help us be more responsive to the market, reduce our environmental footprint, and create jobs in the local economy.