Mercedes has released a series of 360° films to promote the new AMG GT S.

Mercedes has released a series of 360° films to promote the new AMG GT S.

Designed for the Samsung Gear VR (Virtual Reality) headset, the videos are billed as a "spectacular" and "immersive" experience that is "so vivid, it feels like you’re hovering just off the front or back bumper of the new GT."

The videos were shot using 18 cameras which were mounted on specially-built rigs. The videos were then stitched together to create seamless footage of DTM champion Bernd Schneider lapping Laguna Seca.

The videos are currently available in the Oculus Store but since virtually no one has a Gear VR, the automaker has also revealed versions for iTunes and traditional computers.