Huawei claims number two in the Thai smartphone market The launch of new HUAWEI P10 and P10 Plus sets pace for tripling revenue in 2017

Huawei claims number two in the Thai smartphone market

The launch of new HUAWEI P10 and P10 Plus sets pace for tripling revenue in 2017

Huawei Consumer Business Group announced its success in achieving number two in the Thai smartphone market, with the aim to triple sales revenue in 2017 by focusing on its core values of quality and innovation. The new HUAWEI P10 and P10 Plus, the world’s first smartphones with Leica front camera and Leica dual rear camera, will open for pre-order on March 17-26, with sales starting from March 31 onwards.

TossapornNisthanon, Deputy CountryDirector,Huawei Consumer Business Group (Thailand) said that “According to GFK, this past January, Huawei Consumer Business Group (Thailand) achieved second in the Thai smartphone market, underlining that 2016 was a remarkable year for Huawei in Thailand. Despite the sluggish economy, Huawei was able to triple our sales revenue, thanks in part to the success of the widely acclaimed HUAWEI P9 Series.”

“This year, Huawei will continuously make improvements. Driven by our target of tripling our sales revenue, we face our challenges with quality products and various strategies, confident that we will achieve our projected sales target. This year, we will expand to 8,000 purchase points and we also plan to open 45 of our own Huawei flagship stores nationwide. Additionally, we plan to extensively expand our marketing and media plan online and offline to build both brand and product. Finally, and most importantly, our high-quality, premium products, crafted out of design and innovation, are positioned to delight and dazzle our consumers. Our flagship HUAWEI P series feature camera technology carefully developed in our partnership with Leica for our consumers’ enjoyment. Our success is tangible with our HUAWEI P10 and P10 Plus, which sold over ten million devices worldwide. In fact, Thailand was one of the top five countries in the world with the highest number of P9 sales, which makes us even more excited about continuing the successful P series with the HUAWEI P10 and P10 Plus. This is yet another product in which Huawei has partnered with world-class thought leaders to combine the strengths of technology and design to offer a smartphone of utmost quality and performance at an accessible price point.”

Chanvit Khieonavavongsa, Chief Marketing Officer, Huawei Consumer Business Group (Thailand) added that, “As for our HUAWEI P10 Series marketing plan: we will reach consumers with an extensive marketing strategy that emphasizes lifestyle more than ever. Not only do the HUAWEI P10 and P10 Plus stand out for their high-performance Leica dual-camera, but also their integrated design and advanced technology. They showcase a new standard in colours co-created with global colour authority Pantone Color Institute, such as PANTONE Greenery, the official PANTONE Colour of the Year 2017, and Dazzling Blue, available in our stunning Hyper-Diamond Cutting finish.”

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.