Capital MSL has hired David Kingsmill-Moore as the agency develops its clout in the United Arab Emirates (UAE).

Kingsmill-Moore takes on the new role of regional director and head of financial services at Capital MSL Middle East and will focus on building business in the UAE and the wider region.

MD of Capital MSL Middle East Kate Delahunty said the hire came as the agency looked to the potential of emerging states within the Gulf Cooperation Council, which include Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain and Oman.

"He brings a great deal of regional experience to the team and adds real impetus to the expansion of our service offering and footprint," she added.

Kingsmill-Moore has spent the past seven years in the Gulf, initially working in the region in Bahrain with Hill & Knowlton before becoming director of comms at Gulf Finance House.

From 2012 to 2014 he worked as a senior adviser to the Saudi Basic Industries Corporation (SABIC) in Riyadh, Saudi Arabia and joins Capital MSL after more than two years at FleishmanHillard.