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My Recipes

Time, Inc.

My Recipes is Time Inc.’s website that serves as an aggregate host for all cooking-related articles and recipes produced by Time Inc. Media.

We redesigned the logo to be:
– approachable and fun
– gender–neutral
– readable at various size in different digital media

We initially explored numerous directions in developing the logotype. The client and P+A worked closely together to ensure the decisions and selections made—from the initial to the final round—were in keeping with the Time Inc. brand and demographics.