I remember my first introduction into Dani Cone's (High 5 Pie's and Fuel Coffee's proprietor) design world, when the very first Fuel Coffee opened about 6 years ago and two blocks from my house. A welcome addition to the sparse commercial strip of 19th Avenue, Fuel not only served up tasty brew but tasty design as well. Its graphic identity was well thought out, reflecting an appealing populist 1950s approach; one that continues in Dani's recently opened High 5 Pie on the corner of Madison and 12th Avenue.
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From the mint-green colored signage and espresso machine (a custom color), to the fonts and furnishings, Dani's latest space uses a few, modest but strategic elements to express her devotion to strip-inspired American modernist design, a nostalgia fitting her selling that most American of treats, the pie. The counter design is economical -- especially nice is the combination of the chrome edge band, black counter surface, and bead board around the machine. Basic, effective, and economical. The color of the High 5 logo and espresso machine is pure mid-century. In the top photo, note the sign in the distance, also a handsome placard, from the soon to be opened Rex.

While not exactly home-made, High 5 Pies are had crafted by skilled bakers, on the premises. The recipes, however, are home inspired, and come from Dani's grandmother who lives in neighboring First Hill.

Sure to be noticed when you leave (and are a pound or two heavier), is a large vintage sign above the entrance that was partially re-designed and fully restored by Dani. Thoughtful design on a budget and delicious baked are two good reasons to visit High 5, a Capitol Hill based business and very Capitol Hill in its presentation. Can I have seconds?