All posts in Brand with Soul

I was over on LinkedIn and someone asked the question, “How important is blogging for brand development?” I have an answer for you on that topic today. Business blogging has become a common tool for building business, building reputation and authority, and building brand perception for several reasons. Blogging allows businesses to demonstrate their knowledge, their internal business culture and values to the public through contributing quality information and education content to the public. Blogging as a branding exercise is excellent for changing the way people think about your business for several reasons. Read more…

Branding might seem like a buzzword or trend right now but there are times your business is faced with legitimate reasons to to consider why it might be time to visually re-brand your business graphics. The process of branding truly is more than changing the visuals or graphic design for your business. Since, people use the word branding or re-brand implying something different you may think I am talking about specifically the logo but I am not. However, re-branding often starts with re-evaluating graphics, colors, logos, copy and photos. All of these creative pieces will often trail back to your business logo design. Those pieces of your identity and brand system are the foundation. Let’s be honest branding is process much more inclusive of all aspects of your business just not aimed at design.

Pirates Relied On Personal Brand Development Strategies

I am preparing my entire family for a trip to one of my favorite vacation destinations, Cape Hatteras located in the Outer Banks of North Carolina. Since I have two children, I can’t wait to visit Ocracoke Island again to take a closer look at the area that proved the demised of Blackbeard the pirate. Pirates relied on personal brand development strategies (even though they didn’t call it that). Read more…

A Visual Brand Specialists Heartfelt Rant

I feel late to the party on getting to know Jennifer Louden’s work. I first was introduced to her in an e-course with hundreds of artist business people through an interview with Kelly Rae Roberts. Strangely, I didn’t connect with her immediately. I have been watching and reading her stuff. Today is THE day for me that she hit on a topic that I 100% agree with her opinions on — it inspired this post. Read more…

Do you ever have a day where you are looking for kindness no matter where it comes from or how small it is in monetary value? One Redbox customer was surprised when they were greeted with a random act of kindness – microwave popcorn to go with their movie.

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MANIFESTO

Andrea Robinson is an entrepreneur
enthusiast, brand strategist, marketing
consultant and illustrative graphic
designer who believes success is largely
defined and attained by following your
vision, doing work you love and working
with people you enjoy. She is known for
her ability to move calmly through crisis
helping others tell their story since 2001.