Make the Incentive Goals Meaningful

The research looked at how participants regarded “meaningful” values for a motivational travel program, asking them to weigh in on how they viewed clearly defined rules, fair and attainable goals, effective communications, and ongoing feedback on performance measurement.
“What we were asking,” says O’Malley, “was are goals clearly defined, are they attainable? We are doing a good job here, 77 percent of respondents said, ‘Yes, we do understand ...

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