Statements from both companies touted the virtues of these acquisitions in further helping each move toward becoming segment leaders in their respective categories. With the move, Bonnier will now own the top two motorcycle magazines in the country in Cycle World and Motorcyclist. It is now also the largest publisher in the motorcycle market worldwide, according to the Bonnier press release.

It remains to be seen whether the two titles, along with any of the other titles acquired in the deal, will merge. For now, however, the titles will remain separate entities with no layoffs planned, according to a report from www.adage.com.