How YouTube And The Internet Justify High Super Bowl Commercial Prices

Companies shelling out record-high prices on Super Bowl ads (like this one, this one, this one and this one) are hoping that their commercials will not only end up as a memorable part of the game but as an internet sensation as well, Bloomberg reports. Which is why, marketing executives told the news service, posting commercials online before the game have had huge impacts on increasing the engagement with consumers. ""The advertisers expect they’ll get a nice bump online, so it’s well worth the increase," said CBS CEO Les Moonves.