Logan LaHive of Belly on Starting a VC-Incubated Company

Loyalty reward apps for small businesses is a rapidly growing marketplace. One of the first companies in this space was launched by Logan LaHive, CEO of Belly, who stopped by our SXSW #StartupLife Celebration Saturday to talk about life as an entrepreneur.

LaHive launched Belly while he was a Founder-in-Residence at Lightbank, a Chicago-based VC firm started by 2 entrepreneurs. In the video below, he talks about the challenges of the startup life, how he became a Founder-in-Residence, how pitching til you’re blue in the face can eventually lead to success. You can watch the video here:

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