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May 3, 2011

Closed: Tuttimelon

As it began, so it ends - Tuttimelon will miss the summer season. For that matter, Tuttimelon in Noe Valley will miss every foreseeable summer season. We walked by today and they were loading refrigerators into small pickup trucks. They've had all sorts of issues, so we assumed a remodel. When asked? "We're shut down and clearing out."

yo Nelson: we still have IC at Subs Inc. Quite clearly, a store selling JUST ice cream has no ability to make it. Even less ability derives from selling just one kind of "ice cream" e.g Froyo, with only two flavors. Yikes, what a business plan. There has be other products. Kinda like that famous skit on SNL regarding the "Scotch Tape Shop"

How can a gelato/fro yo place not thrive in Noe Valley? It seems to me that it had an identity problem. They sold chocolates, then they didn't, and they had cupcakes and cookies in the window. It did not scream "gelato!" or "fro yo!" to me. If a place doesn't have a cohesive identity, it drops out of people's brains too easily and they literally forget to go there. I think an ice cream, gelato, or fro yo place COULD be successful in Noe Valley, but it has to have a strong identity -- ie pick one type of frozen treat and own it.