Jackpot247 - Cut through the gaming clutter

Most gaming advertising is laden with clichés and advertises the category rather than the brand. We decided to break the category norms and to use ‘soft hard sell’ to create a DRTV campaign that entertained as well as cut through. Jackpot247 is a gaming site where players can win jackpots 24/7, and this campaign reminded people of this fact while entertaining them.