Monday, November 06, 2006

Project Ultraman

Chaiyo Productions Co Ltd announced the launch of its first Bt100-million ( USD$2.5 million) Ultraman series on 2 Feb 06, which will hit television screens in more than 12 countries throughout Asia.

The 52-episode television series, called “Project Ultraman”, is a joint venture between Chaiyo Productions, which holds about 50 per cent in the project, Apex Toys Co Ltd which holds a 10-per-cent share, and the Chinese toy-maker Ruishi Culture Developing Co Ltd, which has about 40 per cent. Chaiyo expected to realise at least one billion baht (USD$ 25.4 million) from the Ultraman character next year, including gains from merchandise and advertising on TV.