Edwards & Millers: A bra story for big breasts and small backs

Here at The Upcoming, we come across a lot of amazing up-and-coming designers selling goods, sharing tips and blogging photos. However, we found one cut from a different cloth with Edwards & Millers. This UK-based, pre-start luxury lingerie company specialises in a range of bras for women with large cup sizes and small backs.

It’s a great concept that can change the way many women look at bras. Without any actual product for sale (just yet), you can follow their journey of creating, developing and launching this brand on their blog.

The idea for Edwards & Millers came around in 2008, when the creator coined the phrase “BBSB”, an acronym for women with Big Breasts and Small Backs. Launching a blog with the same name, BBSB took off after many women from every corner of the globe, with the same body type, came through with enquires about where to purchase items, how to find their sizes, etc. The blog received a high five from Simply B catalogue and was listed by her lingerie peers. Loaded with bra knowledge, Edwards & Millers was then created to satisfy the big breast and small back niche in the lingerie world.

Follow the Edwards & Millers journey by clicking here and on Twitter @LuxuryBras.