Sprint today announced the release of NextRadio interactive FM radio application beginning with HTC One and HTC EVO 4G LTE. This deal will allow Sprint to provide the NextRadio service on a broad range of Sprint smartphone devices during the next several years. And beginning Friday, Aug. 16, HTC One is launching in a hot, new red color, exclusively for Sprint customers. HTC One in red will be available in all Sprint Stores, Sprint Business Sales, Telesales (1-800-SPRINT1) and Web Sales for $199.99 with a new two-year service agreement or eligible upgrade (excludes taxes and surcharges). The device is currently available in silver and black. Here's more info:

With NextRadio, listening to FM radio on smartphones offers a new type of interactive radio listening experience. When compared with streaming, NextRadio consumes about three times less battery life than other music apps. That's because the audio is coming through a built-in FM tuner instead of over the Internet.

NextRadio is a free app that comes preloaded on HTC One from Sprint for all new activations. Customers who already own HTC One or HTC EVO 4G LTE from Sprint can download NextRadio through Google Play at no additional charge.

And to turn up the heat even more, from Aug. 16 through Aug. 30, Sprint will offer a special promotion to make it even easier for customers to get their hands on the HTC One with interactive FM radio from NextRadio. For a limited time and while supplies last, customers can purchase an HTC One and get a second one for free, in any of the three color options - silver, black or red1.

NextRadio allows users to:

-Browse stations in their local area by genre or frequency, set favorites, view recently played stations or use a traditional tuner interface-Call or text the radio shows they love, providing the ability to send instant feedback to the station whenever and virtually wherever they are listening-Watch music and talk come to life with album art, station logos, song and show details, and instant actions like sharing or purchasing songs right from their phone-A headset or speaker wire plugged into the 3.5mm stereo audio jack is required and serves as the antenna for the FM radio chip. Customers can easily find a radio station from the NextRadio onscreen guide, which is divided by music genre or selecting the station dial position. The app also includes radio station logos, slogans and programming description.