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Gyudon boosts Yoshinoya sales

Date Posted: 2007-01-12

Seasoned American beef served in a rice bowl is responsible for a significant December revenues increase to Yoshinoya D & C Company.

Gyudon, returning to Yoshinoya’s menu on December 1st after a nearly two-year absence, is credited with boosting the fast food restaurant chain’s revenues by 19.3%. Gyudon had been dropped from menus in February 2004, after the mad cow disease scare caused Japanese officials to block American beef imports.