Europe loves sex toys, according to a new survey

A new study suggests that the Danish shop for sex toys more often than anyone else - 118 per 1,000 internet users per year, to be exact. Though, the other top countries are not too far from Denmark.

Research was conducted by Vouchercloud to uncover how often internet users in various locations search for sex toys. They used 18 of the most popular sex toy products and search terms from Lovehoney, ranging from the basics (dildos and vibrators), to more niche desires like jingle balls and love eggs. After putting the words through Google's Keyword Planner, researchers were able to determine the volume of searches made last year from specific countries.

What they found might come as a surprise, especially if you associate sexual passion with places like France and Brazil. Those two countries did not even make the top 10.

Denmark, Sweden, and Greenland make the top three with the U.S. and UK filling out the top five. The Netherlands, Russia, Bulgaria, Italy, and Australia round out the top 10.

Image: vouchercloud

Denmark is considered the second happiest country in the whole world, and though we can't say for sure these two things are related, it would make a lot of sense.

One thing is certain, Europeans love sex toys. Twenty-three of the thirty highest ranked countries are located in Europe. Regions with stricter views on sexuality tend to be lower on the list such as India and Bangladesh.

Image: vouchercloud

But with any study there are asterisks. For one thing, their key terms do not account for more specific product searches. So, the numbers are probably even higher than what was found, which could potentially disrupt the order of a few rankings. Additionally, there is no information on how many people prefer to purchase their items in store as opposed to online.

The next time you are browsing the web, consider treating yourself to a new adult goodie. Let's learn a thing or two from our Nordic friends.

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