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Celina CHAN, COO of DHgate.com. Please Click Here to download the audio file of her speech on Ad Tech 2007

While I often hear complaints from western countries saying China is the source for all kinds of counterfeits, I seldom hear people mentioning that buyers are also buying counterfeits. Of course there need to be demand before the supply of counterfeits can sustain. I have foreign friends who will say they respect intellectual property and say Chinese people need to respect that more. However, when they came to visit me in Beijing, they would ask me to bring them to those places where there are lots of Gucci, Todds, Coach bags that are selling for a mere US$10. This is where I don’t understand. If we want to reduce counterfeits, buyers can play a part by refraining from buying them. This will also help their fellow buyers who do want to buy genuine products.

While DHgate will try our best to reduce counterfeits and punish those sellers who sell them, we know they can never be eliminated. Even eBay (with much more resources than we are) cannot do away those counterfeits totally. But I do appeal to buyers to refrain from buying them. In this way, we can all help to work together to promote genuine made-in-china products who can be of high quality and value for money. This can also help sellers to make a easier choice between selling counterfeits or made-in-china products.

Celina CHAN, COO of DHgate.com. Please Click Here to download the audio file of her speech on Ad Tech 2007

Coming from the advertising and media world, this is my 3rd time attending Ad Tech and it is also the 3rd time this US originated digital marketing industry event was held in China. Now that I have joined the ecommerce industry in China, I am particularly interested in its B to B focus. Unfortunately from the 2 day packed event, there is only 1 session on this and I also somehow became a speaker focusing on online while other speakers talked more about trade publications and exhibitions. I think this is an area Ad tech should focus more as B to B is increasingly important for the large numbers of SME buyers and sellers out there.

For the SME sellers here in China who want to sell abroad, they have really little choice except maybe through paying huge fee to information-based B to B site where they may have a lot of enquiries but few real transactions. They are also not familiar with buying keywords from search engines like Google abroad. Here I feel DHgate can play a part by developing a search engine where buyers can find the products and sellers they want. We also have seller trust score along with their transaction history for buyers to make decision. With our investment in search engine marketing, we are also helping Chinese SME to find targeted buyers without them actually need to know how to go about this.

What about overseas buyers? With Ad Tech in US for many years, I am sure online retailers and wholesalers are already making use of eBay listing and buying keywords on Google to help them promote their stores. Afterall, the ad market there is more mature than in China and there are more choices. While I notice many buyers are leveraging online forums to share experiences in sourcing from China, I am not sure if they are also using customer review forums and other online communities to promote their products to local customers. I would love to hear more about such kind of experience.

I really believe the future trend for promotions both for Chinese sellers and North American/Europe buyers who are sourcing from China is through social media. That’s why here I am. I would like to start communicating with our overseas customers through this blog so that I can understand more about their thoughts and feelings. It need not be only about DHgate. I hope to share more about my thoughts and feelings on ecommerce, advertising, the internet in general and also my understanding of the China ecommerce scene as well as the sellers here. They do email me and call me up and occasionally we also meet face to face in the seller conferences we organize. While I can’t really meet the buyers face to face, I do hope to hear some feedback from them through this blog. So much for now.

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All data and information provided on this site is for informational purposes only. DHgate makes
no representations as to accuracy, completeness, suitability, or validity of any information on
this site and will not be liable for any errors, omissions, or delays in this information or any
losses, injuries, or damages arising from its display or use. All information is provided on an
as-is basis. Reader discretion is advised before making any decisions based on the information
from this site. No compensation will be awarded for any loss, inconvenience and/or damage
from information obtained from this site. Opinions and viewpoints expressed in this blog are
entirely personal to the author. Trademarked names, logos and other proprietary information
quoted on this site are property of respective companies/owners and are mentioned here for
reference purposes only. Precautions have been taken to protect third party identities. If your
name or photo has appeared on this site and you wish to have it removed, please send your r
equest to prc@dhgate.com.