Garbage in, garbage out, goes the old saying. No doubt we’ve all heard that countless times during our market research careers. And nowhere is this adage truer than when considering the quality of your sample. What is quality when it comes to sample? You...

Business truism: The role of marketers is to help define, build, and protect their brands. Marketers – and others – should always be examining the various elements of their brand strategy for external or internal changes that could require action on the part of the...