video subscriptions

If your brand depends on video to drive sales or video content is your product then you MUST make sure you have video experiences across all screens including next generation TVs. The timing has never been better to use video to engage audiences outside of YouTube and Facebook by creating video apps. Research shows that subscription OTT video service viewers will rise to 170.1 million or 51.7% of ...[Read More]

For a decade, the dominance of cable companies has subsided. People are receptive to watch videos through online video streaming platforms. High-speed internet availability and access to premium video on demand services are pushing the growth needle in video streaming market. All these factors have propelled online video streaming to become a modern-day phenomenon. If there was ever a better time ...[Read More]

Pricing is a delicate topic. What works for one business may not work for another. Figuring out what to price your subscriptions will take some research and trial; however, there are a few guidelines you can follow. All industries have different levels of price sensitivity. If your industry is perceived as highly specialized, you can charge more for your videos. Technical, medical and legal fields...[Read More]

As you figure out your content strategy and subscription offering, you need to map out how you will deliver your content to your viewers. Your video subscription website is the foundation of your offering. You want to make sure your website is easy for both you to use and your subscribers to navigate. The easier it is for you to manage the faster you’ll be able to add new content and manage your a...[Read More]

It goes without saying that the foundation of a successful video subscription offering is high value content. Your video content is your product. For you to stand out and earn subscribers, you have to provide value to your audience. (Read the first post in this blog series here.) Of the four components of a video subscription offering, this is the one where technology can help you the least. Your ...[Read More]

Video subscription offerings are growing tremendously. Subject matter experts and organizations are creating new revenue streams by sharing expertise, skill development, training and other high value information via online video. Over the last ﬁve years, we’ve seen organizations of all sizes create new offerings or transition a DVD-based video business to an online version. Online video technology...[Read More]

50Wheel is the world's leading information hub for learning about online video strategy and related technologies. 50Wheel provides the most detailed guides and reviews on video marketing solution providers, ranging from video hosting to content creation.

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