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The challenges and hardships encountered in every business are a fact of life. While there’s only so much one can do to change external factors, one area you can control is the way in which you respond to those challenges.

Social media is a huge boon for small businesses, as it levels the playing field when it comes to business marketing. Aside from providing fast and asynchronous communication between a business and its audience, social media can also help promote an enterprise because of its reach.