PREVENTION IS EVEN BETTER THAN CURE

It’s a Penalty harnesses the power of sport to prevent abuse, exploitation and trafficking globally.

Prevention starts with the premise that we can all make a difference in keeping the more vulnerable among us safe. If we want to guarantee a better world for future generations, we must tap into the positive force of major sporting events and use their power to bring people together. It is for this exact reason that the It’s a Penalty Campaign exists.

In 2018, we campaigned around four Major Sporting Events, education 2.7 million people on-the-ground in hosting cities alone, and 455 million people worldwide, creating awareness, encouraging them to #knowthesigns of exploitation, abuse and trafficking, and to report anything suspicious.