27/07/2012

PERTH FASHION FESTIVAL SET TO GO GLOBAL FOR 2012

Thursday, July 26, 2012

Perth Fashion Festival (PFF) is set to expand its global reach in 2012
with the announcement of two new international ambassadors, Jean Michel
Jarre, French composer, performer and music producer and Marie Choo, a
well-known and respected Singaporean fashion and lifestyle writer and
socialite.

These new appointments will see PFF’s ambassadorial
program fuse the talents of music, fashion and photography in three
different corners of the world with Jarre and Choo joining PFF’s
inaugural international ambassador and New York based fashion
photographer, Russell James to help put WA designers on the
international map.

Jarre first came to international fame three
decades ago with his number one hit album Oxygene and in 2013 he plans
to present Rendez-vous Perth, a tailored, city-scale, civic concert
event. He personifies French couture with his natural elegance and style
and his music is most often aired to accompany the presentations of the
collections of major fashion houses.

“Since attending last
year’s Festival and seeing firsthand WA’s creative talents, it’s a
thrill to start building community connections that will be the
foundation for Rendez-vous Perth. I’m honoured to be appointed one of
Perth Fashion Festival’s International Ambassadors.” said Jean Michel
Jarre

“Perth and its people are extraordinary. That is why it
will be easy for me share the PFF story with my contacts in the creative
world. Who knows, perhaps I may be able to open doors internationally
for WA’s immensely talented creative industry.”

Marie Choo
contributes articles to publications such as Nylon and InSing as well as
writing for her fashion and style blog, Style-Canvas.

“It is
such an honour for me to be appointed as an International Ambassador for
Perth Fashion Festival 2012, alongside Jean Michel Jarre and one of the
world's leading fashion photographers, WA-born Russell James,” said
Marie Choo.

“This year will be the first time I’ve attended Perth
Fashion Festival and having read and heard so much about the vibrant
Perth fashion scene, I am looking forward to discovering the established
labels, as well as emerging designers.”

PFF is keen to appoint
international ambassadors who are key creative influencers in their
domestic market to support WA’s creative industry and the City of Perth
in their home countries.

"I am so proud and excited by the
addition of two new international ambassadors to the Perth Fashion
Festival team for the simple reason that it will take Perth's brand
global and in doing so allows our talent and creativity to be seen
worldwide,” said Perth Lord Mayor and Perth Fashion Festival Ambassador,
Lisa Scaffidi.

"These ambassadors will enable international
visitors to realise that our State’s strengths go beyond mining and
natural beauty. Our creative industry and city are truly inspirational
and world standard."

PFF is supported by the State Government through Eventscorp, the Department of Culture and the Arts and the City of Perth.

Further information on PFF 2012 program of events will be unveiled in coming weeks.

Perth Fashion Festival 19-25 September 2012.

About Perth Fashion Festival

Perth Fashion Festival is Western Australia's
premium fashion event, hosting local, national and international
designers and up-and-coming talents. The Festival’s mission is to
celebrate, nurture and promote all aspects of Western Australian fashion
and style.

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Jean Michel Jarre first came to international fame with his number one hit album, « OXYGENE » which went on to sell over 18 million copies worldwide.

A pioneer in his field, Jarre has largely contributed to the fastest growing musical revolution of the 20th century, electronic music : conceiving music in terms of sounds rather than only in terms of notes, and thus allowing the composer to become his own craftsman.

Having followed formal studies of harmony and counterpoint at the Conservatoire de Paris, he was inspired to reinvent music at its core, with his own singular vision, deploying the technology and tools of his epoch.

This pioneering approach gave birth to worldwide hit albums such as "OXYGENE","EQUINOXE", MAGNETIC FIELDS", "ZOOLOOK", "RENDEZVOUS", "WAITING FOR COUSTEAU"...over 80 million albums sold to date.

Following through with his revolution in music, he also conceived a brand-new genre and format of concerts; breaking away from the traditional theatre and arena context, Jarre brought his music and vision outdoors to the masses. Often free and open-to-all, these stateof- the-art concert-spectaculars showcase the natural or urban environment in which they are performed -- a truly singular sonic and visual "land-art" event, conceived and performed on a unique scale for a one-off experience.

Jarre's legendary concerts have attracted Guinness Record-breaking audiences across the planet. They take place in exceptional settings, marking extra-ordinary contexts: first western musician invited to perform in post-Mao Red China, Millennium at the Great Pyramids of Egypt, Houston City concert in collaboration with NASA in memory of the Challenger space crew, Concert for His Holiness Pope John Paul II, France's Eiffel Tower in celebration of World Cup victory, Gdansk's shipyard at the initiative of Nobel Peace Laureate Lech Walesa, London's Docklands, Beijing's Forbidden City and Tiananmen Square, the Sahara Desert...to the absolute record live audience of 3.5 million in Moscow.

Most recently, Jean Michel Jarre embarked on his first ever world tour which has already taken him to over 30 countries with over 220 performances.

July 2011, HSH Prince Albert II of Monaco called upon Jean Michel Jarre to celebrate his Royal Wedding by creating and performing a concert-event in the Principality which was largely broadcast on television & Internet worldwide to an estimated audience of 3 billion.

The French musician has a dedicated ongoing engagement to the United Nations via UNESCO, as Ambassador and spokesperson for Environment and Education.