There is nothing worse for a customer than lack of consistency in the interactions they have with a brand. Learn how to create real-time and compelling interactions across on- and offline channels based on an integrated customer profile.

Advanced marketers are moving beyond inflated expectations toward a more nuanced understanding of social’s value as a marketing layer--and delivering real returns by integrating social elements into all forms of customer interaction.

This is a fantasy themed animation exploring the educational system. Often times, students find themselves at odds with their own personal development, interaction with peers, and grasping the reasoning of being at school. This animation questions the system and encourages people to be inquisitive about their daily routine. Ask questions and think for yourself. This will add to the progress of society.

Design has to meet the challenges of our digitized communication to serve interdisciplinary approaches, opportunities and needs. At the same time design tools we use today have to support new trends like co-creation, sharing and rapid prototyping, to allow the necessary interactions in a purely iterative design process.
In this presentation, Tanja will introduce their new understanding of Design Education at the mhmk, with practice based examples and case-studies on Master and Bachelor Level.

How will we read in the future? We need to work on physical materials and software in order to achieve a synergy that forms the basis of the so-called 'book of the future', nor entirely digital neither entirely physical nor completely inert and passive nor fully interactive.”
The speech addresses the results of a design seminar held at Domus Academy in 2013 within the Master Course in Interaction Design, whose aim was to investigate what is the future of the book, of the reading experience and of the publishing industry.

Claudio Moderini is an interaction design director and researcher, with a background in architecture and industrial design, founder of the Master Program in I-Design and head of Online Programs at Domus Academy, the international institute focused on innovation in design, based in Milan, Italy. His main competences range from creative direction to envisioning and strategic design, to the development of design concepts for future scenarios and interaction design solutions. His main design and research interests range from the introduction of Digital Technology in the everyday life environment, to the potentiality of interactive solutions in supporting the social relations, to the impact of interaction design in the innovation/transformation of the product and service design processes.

Brad currently holds the position of Associate Professor of Digital Media at the American University in Dubai as well as Coordinator for the Digital Media Concentration within the Visual Communication Department. His personal work and research employs digital media, emerging technologies, hybrid physical ubiquitous design, mobile media, interaction design and new technologies and their integration in education. Brad holds a BS from Skidmore College in Art Education and an MFA in Electronic Arts from Rensselaer Polytechnic Institute.

Exposing the relationships between online interactions and how they impact your offline customer profiles is crucial for successful retention models. Membership organisations can no longer afford to make decisions on web analytics data alone if they want to identify and optimise their membership numbers. Hear how a large organisation is effectively segmenting its customers based on their online and offline behaviour to retain existing customers, grow new customers, and optimise its marketing.
Presenters:
Channel 4: Simon Ricketts, Viewer Insights Manager

Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook.
Presenters:
Paddy Power: Johnny Devitt, Head of Social & Display Media

Consumers are often overwhelmed with irrelevant content and frustrated when they cannot easily find what they want or need. Digital marketers find it challenging to engage a diverse array of visitors on a personal level and present a tailored, functional path through their web or mobile site to successful conversion. They must quickly identify and deliver the most relevant, engaging experience at each critical point of interaction throughout a customer's journey. We know, we know—easier said than done. But by the end of this session, you will have 10 tips and tricks to make personalization easier and more effective.

Join us and find out how to bend pixels to your will. In this session, you'll learn how to get started with HTML5 Canvas, understand what it can and cannot do, and explore frameworks that push this integral feature of the web to the limit. Join Kevin Hoyt as he:• Opens with a gentle introduction to the use of the canvas element• Explores animation and interaction with CreateJS, including integration with Adobe Flash Professional• Pushes the visual limits into the third dimension with WebGL and Three.js

Join SapientNitro for a discussion on the planning, execution, and presentation of a real-time, omnichannel campaign created here at Adobe MAX. You'll learn about the customer engagement, social interaction, and on-the-fly production of a digital campaign based on the live "Adobe Throwdown" design tournament. The ever-changing digital landscape of the new agency, along with the traditional advertising mainstay of capturing the human story, will be brought together to demonstrate the future of marketing.

Low-resolution displays. Limited input capabilities. Frustrating voice interaction. Distracted users. A never-ending array of devices. The mobile environment in 2012? Or is it how users with disabilities have dealt with technology since the 1970s?Attend this session to discover:• Tips to avoid the mistakes of the past by exploring the work of experts in the field of disability• How to design apps and content with everyone in mind• How universal design advocates, developers, and users are solving today's mobile problems

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Learn how Adobe Edge Reflow can help defuse the often challenging conversation between designer and developer. See why developers no longer need to dread receiving that PSD file with 60-plus untitled layers and no indication of interactions, and why designers no longer need to worry about their vision being stifled by a "you can't do that in a browser" mentality. Jared Wyles, Adobe senior computer scientist, will discuss:• How to identify potentially inefficient feedback loops across your organization• The importance of a tight feedback loop between designers and developers• How Edge Reflow can help bridge the design/develop workflow

Join AJ Fitzpatrick, Associate Creative Director with Sony’s Global Experience Design Team, to learn how his team of designers, developers, and interaction specialists deliver innovative experiences that continually reshape Sony's online presence. As well, you will have the opportunity to view a demonstration of the new direction Sony VAIO is headed to satisfy the needs of today's creative professional.

Join AJ Fitzpatrick, Associate Creative Director with Sony’s Global Experience Design Team, to learn how his team of designers, developers, and interaction specialists deliver innovative experiences that continually reshape Sony's online presence. As well, you will have the opportunity to view a demonstration of the new direction Sony VAIO is headed to satisfy the needs of today's creative professional.

Buttons are important for user interaction, so they are part of almost every interactive composition. In the first part of this episode you will learn how to easily create reusable multistate button components that can be used across projects. The second part uses these button components to create a slideshow - with a self generating, dynamic navigation.

With Adobe® Dreamweaver® CS6, Adobe® Fireworks® CS6, Adobe® Flash® Professional CS6 on your side, you have everything you need to unleash the full potential of the latest HTML5/CSS3 standards and frameworks, including jQuery Mobile, PhoneGap, and WebKit. Discover how easy it is to create adaptive layouts that adjust to different screen aspect ratios, create HTML5 animations and interactions or build apps for iOS, Android, BlackBerry, webOS and Symbian.

Insert aesthetically designed interactive elements to eLearning content with just a click. Simply select from a wide range of stunning out-of-the-box interactions like Process Cycle, Glossary, Accordion, Pyramid, Animated Rollover, and more. Customize the content and appearance, and you’re done.

With Adobe Dreamweaver CS6, Adobe Fireworks CS6, Adobe Flash Professional CS6 on your side, you have everything you need to unleash the full potential of the latest HTML5/CSS3 standards and frameworks, including jQuery Mobile, PhoneGap, and WebKit. Discover how easy it is to create adaptive layouts that adjust to different screen aspect ratios, create HTML5 animations and interactions or build apps for iOS, Android, BlackBerry, webOS and Symbian.
More than just breakthrough features, Adobe InDesign CS6, Adobe Illustrator CS6 and Adobe Photoshop CS6 unleashes the latest workflows for designers looking to pushing the boundaries be it publishing, print, tablet, iPad or interactive.

This tutorial by Adobe Community Professional Tom Green demonstrates how to introduce interactivity into Flash Catalyst projects. He shows how to work within the Interactions panel to create basic, responsive buttons and design elements.

This tutorial by Adobe Community Professional Tom Green provides a walkthrough for creating a cohesive, browser-ready action sequence using the Catalyst Timeline, Interactions panel, and associated tools.

Get the scoop on Adobe Edge, a new motion and interaction design tool for HTML5, CSS3, and JavaScript. Adobe Fellow Mark Anders will demonstrate how to build beautiful, interactive HTML that incorporates rich design and motion. He'll also show you the standards-based code that Edge generates and how to enhance it. Get an edge on expanding your expertise as a next-generation designer for the web.

Join Nicholas Kwiatkowski, leader of the Michigan Flex User Group, on an Adobe Flash Platform and hardware interactions adventure. Discover how devices like Microsoft Kinect and the Arduino prototyping board can bring Flash into the physical world. In this session, you'll learn how to integrate your Flex and Adobe AIR applications with physical hardware for an impressive combination of technologies.

Learn about interactions, the transitions between states in your Flash Catalyst application. This video shows you how to define interactions for various components. Also learn about the most common interaction, Play Transition To State.

Learn how to create start and end points for a sequence of actions in Flash Catalyst. This video shoes you how to set a default state for your application and add application interactions. You’ll also learn how to use the Timeline to define the order and timing of the transitions between the interactions.

In this video you'll watch members of the Photoshop team show the first steps toward uniting the fun of touch and tablet devices with the precision and power of Photoshop on the desktop. Learn how apps that communicate with Photoshop CS5 from different devices open new creative possibilities.

With 150 channels and more than 300 interactive properties, MTV Networks doesn't just reflect popular culture—they shape it. Using the measurement capabilities of the Adobe Online Marketing Suite, powered by Omniture technology, MTV Networks can now successfully measure interactions and optimize the experience users have so they can serve up the most relevant and profitable content to fans around the globe.

Understand what interaction design is and how the five essential principals of interaction design could help you make better interaction design decisions. This quick introduction will help you get started thinking about how to design your interfaces in the most effective way with the behavior of the user in mind.

Now that you understand the five principals of Interaction Design, it’s time to learn how to apply those concepts to craft effective navigational systems for digital interfaces. At the end, follow along a quick tutorial in Adobe Flash Catalyst to see some ways dropdown navigation bar elements can be presented.

See how the five essential principals of interaction design apply to the presentation and the delivery of text, and understand how people tend to view and consume text on a digital device. Then follow a quick exercise in Adobe Flash Catalyst to take a look at an example of creating a liquid layout.

In this episode, David explores how interaction design is applied to the delivery of images and media through the use of patterns, timing, size and more. Then he switches over to Adobe Flash Catalyst to show an example where some of this is applied to a light box project.

In this final lesson, David wraps things up by teaching you how to effectively design interactions for forms and dialogs including ways to smoothly guide users through a good user experience using the same essential principals discussed in this series.

IT leaders recognize they must improve and better manage the customer experience, according to recent research. In this webcast, we explore the benefits and drivers of delivering superior customer interactions. You'll see the results of this major research study, and hear customer experience examples and advice from Shantanu Narayen, President and CEO of Adobe Systems, and Karl Gouverneur, Vice President and Chief Technology Officer at Northwestern Mutual.

Using the full power of CQ5 fun-to-use interface, Day CQ5 SharePoint connector provides content authors with a unified editing and publishing experience. In this episode, experience the integration through the eyes of a website author and learn how you can leverage source documents managed in MicrosoftSharePoint for the Web.

Day CQ5 Digital Asset Management (CQ5 DAM) is an enterprise platform for your global branding outreach with collaborative features. This episode shows the different digital assets upload possibilities, metadata and tagging support as well as publishing digital assets using Asset Shares.

In this expert panel session, we will compare common workflows and discuss the latest Adobe tool releases, including CS5 products (specifically Flash Catalyst, Flash Professional, Photoshop, Illustrator, and Fireworks) and Flash Builder 4 Professional. The panel includes Garth Braithwaite (interaction designer), Leif Wells (ActionScript developer), Zach Stepek (server-side developer), and Stacey Mulcahy (information architect). The session will be opened up for discussion points from the audience, so feel free to bring along questions.

Join Juan Sanchez, RJ Owen and Leonard Souza from EffectiveUI as they walk through methods used to design and architect multiscreen experiences with Spark and Flex 4. They will demonstrate an application built for the desktop, the web, and handheld devices and show off the techniques used to build them. They'll focus on Spark skinning, effects and layout, interaction with the file system using Adobe AIR, and coordinating data using LiveCycle Data Services. Never has there been a more exciting time for building user experiences — or a more powerful toolset to build them with.

Learn how to take your skills in visual design for print and the web into the exciting and rapidly growing field of designing for user experiences. Get an understanding of this multidisciplinary field and see how interaction designers provide solutions to complex design challenges and define new and evolving interactive products and services.

Learn about the benefits of adding social components to your applications, such as increased virality and user engagement. You'll find out how Adobe Flash Platform Services makes social integration easy to add and maintain instead of rewriting your app each time a social network changes its API. See three different uses of social features and walk through the steps required to build them into your app.

See research and hear from executives at Investment Cafe about how and why they're improving the customer experience with Adobe solutions. Additionally, the senior vice president and general manager of Adobe shares insights and advice on delivering compelling interactions with customers.

Winners of the interaction design competition from the University of Missouri School of Journalism and Fudan University in Shanghai come to Adobe San Francisco to present their projects and meet the team behind Adobe Flash Catalyst CS5, the software at the center of their projects.

The production of effective and inexpensive interactive learning objects is a constant challenge for any institution’s instructional development team. Britt Carr shares strategies for customizing and randomizing learning objects to make them truly interactive and personal for the online/hybrid learner. He also discusses how separating content from context can make learning objects re-usable across vertical and horizontal areas within an institution.

Deliver engaging work onscreen to connect with more people in more ways. See how you can use new Flash Catalyst to transform Photoshop or Illustrator artwork into functional designs for user interfaces, info-graphics and rich internet applications.

JSON has proven to be a very easy to use, yet immensely powerful data interchange protocol. However, by itself JSON lacks a number of important expressibility capabilities and efficient client/server data interaction must usually be customized.

JSON has proven to be a very easy to use, yet immensely powerful data interchange protocol. However, by itself JSON lacks a number of important expressibility capabilities and efficient client/server data interaction must usually be customized.