Transcript of "SEO - Keyword Saturation"

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Value <ul><li>CTR – Click Through Rate </li></ul><ul><ul><li>42% click the top link </li></ul></ul><ul><ul><li>8% click the second link </li></ul></ul><ul><ul><li>62% click on a link from the first page of search results </li></ul></ul><ul><ul><li>23% of searches progress to the second (usually trying another keyword or engine) </li></ul></ul><ul><ul><li>80% of unsuccessful searches are followed with keyword refinement. </li></ul></ul><ul><li>Browsing Vs. Shopping </li></ul><ul><ul><li>77% choose organic over paid listings when searching for information </li></ul></ul><ul><ul><li>67% choose organic search when purchasing </li></ul></ul><ul><ul><li>25% higher conversion rates are achieved through organic links when purchasing </li></ul></ul><ul><ul><li>40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, </li></ul></ul><ul><ul><li>22% of PPC campaigns were able to achieve this value. </li></ul></ul><ul><li>Daily Search Engine Usage </li></ul><ul><ul><li>33% of people searched daily in 2002 </li></ul></ul><ul><ul><li>59% of people searched daily in 2005 </li></ul></ul><ul><ul><li>64% of US searches come from Google in 2007 </li></ul></ul><ul><ul><li>77% of UK searches come from Google in 2007 </li></ul></ul>http://www.intraspin.com/webstrategyblog/search/seo/