Sam the Cooking Guy

Sam the Cooking Guy is an everyday guy who has found a way to make cooking casually understandable. With no fancy equipment and by speaking English instead of ‘chef-speak,’ he's sort of the everyman of cooking. He spends most of his time in his own kitchen just like we all do. There’s no fois gras… no white truffle oil, no ‘Peruvian mountain-raised squab in sesame-lime-soy marinade stuffed with braised forest turnips and wild enoki mushrooms in a hand pressed plum and raspberry glaze’. He's just a regular guy, using regular words showing how to cook easy, great food… Food that’s ‘big in taste and small in effort’. It’s a handful of ingredients and a few steps – that’s it.