Food Industry Thinks Name Change Will Disguise Bad Labeling Scheme

In an attempt to undermine the FDA's current efforts to rationalize front-of-package labeling, industry groups have devised a new campaign

Does a name change make a difference? The Grocery Manufacturers
Association (GMA) and the Food Marketing Institute (FMI) evidently think
so.

They are changing the name of their preemptive front-of-package (FOP) labeling scheme from "Nutrition Keys" to "Facts Up Front."

The new name comes with a new website, a new organization (FactsUpFront.org), and a $50 million marketing campaign.

Its purpose? As I have discussed on more than one occasion (see here and here,
for example), GMA and FMI are engaged in a blatant, in-your-face
attempt to undermine the FDA's current efforts to rationalize FOP
labeling.

The FDA engaged the Institute of Medicine (IOM) to produce two research reports on FOP labeling. The first IOM report, released a year ago, concluded that FOP labels should disclose only calories
and three "bad-for-you" nutrients: saturated fats, trans-fats, and
sodium. I thought the report made sense but that the omission of sugars
was a mistake.

The IOM also said that information about good-for-you
nutrients -- protein, fiber, vitamins, and minerals -- would only confuse
consumers and would be likely to encourage food companies to
unnecessarily fortify products with these nutrients as a marketing
strategy.

The second IOM report, according to press accounts,
is due out sometime in October. The FDA is waiting for this report
before starting rulemaking on FOP labels, an interminable process at
best.

In the meantime, the food industry has jumped the gun. The Facts Up
Front website justifies this scheme on the basis of the Dietary
Guidelines:

To ensure that consumers receive consistent and reliable
information, the labeling system also adheres to current guidelines and
regulations from FDA and USDA Food Safety and Inspection Services.

[M]anufacturers may also choose to include information on up to two
"nutrients to encourage." These nutrients -- potassium, fiber, protein,
vitamin A, vitamin C, vitamin D, calcium, and iron -- are needed to build a
"nutrient-dense" diet, according to the Dietary Guidelines for
Americans.

Yes they are, but not on the front of food packages. It's obvious
why GMA and FMI are doing this -- they know that nobody will look at or
understand the label.

But they should not be doing this. It is the wrong thing to do.

*On the topic of name changes: The American Dietetic Association (ADA) has just changed its name to the
Academy of Nutrition and Dietetics (AND). I'm not a member of the ADA,
can only speculate on what this is about, and have no comment.