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"Chrysler's Viper plan reminds me of a conversation I had in 2001 with Ron Zarrella, who was then president of GM North America.

Zarrella said GM was giving serious attention to expanding the Corvette model line to two separate, distinct models. A car with a six-figure price tag and unique body panels was under consideration. The car's engine would have had considerably higher horsepower than the "regular" Corvette. This "super" Corvette would have little in common with its weaker brother.

But the shocker was that GM was studying the pros and cons of separating Corvette from Chevrolet and creating a separate brand, a separate franchise."