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Honda targeting record sales for new Civic hatch

Honda is not pulling its punches with the new Civic hatch, a car that could propel the brand toward the top of the new car sales charts.

Stephen Collins, director for Honda Australia, says the brand is targeting the "highest Civic sales number in our history" with the new model, which is on sale now.

The manufacturer has been making do with a Civic sedan since June 2016, selling around 900 examples of the compact model each month. Honda says another two-thirds growth on that number is possible, putting 1500 new Civics on the road each month.

In April 2017, 1500 sales would have put the Civic in fourth place behind the Toyota Corolla, Mazda3 and Hyundai i30. The sedan has found just shy of 3500 homes for the year to date, putting it in seventh place on the sales charts.

Collins says a better measure of the Civic's success is in the private market, as opposed to government or fleet sales.

"We measure ourselves by our private market share," he says.

"In the private market, really since we launched [the Civic] it has been number two, second to Mazda3.

"We've been really happy with that, it's been really well received by the dealers and customers. Once we get the hatch up and running we're expecting to sell around 1500 Civics per month... around 60 per cent hatch and 40 per cent sedan."

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Comments1

Sidney Mincing — 15 May 2017 23:16

It'd be a better idea if Honda paid some attention to the F1 McLaren team and did something about their dismally performing engines rather than waste time on glorifying what's just another jap high revving rattletrap buzzbox

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