'Specialty coffee scene'

“We want to shake up the Ready To Drink (RTD) category, by taking quality, values, ethics, and passion of the ’specialty’ coffee scene and putting all of that into a product that sits on a supermarket shelf​,” he said.

The entrepreneur created the company when he returned from California to live in the UK and saw a gap in the market for ready-to-drink cold brew drinks with quality at its core.

The Minor Figures team now includes barista William Rixon and Jonathan Chiu, former managing director of Make Mine a Builders tea supplier.

According to Forsyth, millenials are more educated on origins and coffee terminology than ever before and specialty coffee is on the rise.

Microbrewery

He said the company ethos is to make cold brew more accessible whilst upholding the quality and values of speciality coffee, ethically sourcing the best in-season, single origin Arabica coffee, roast with precision, and grind and brew with cold, filtered water for over 18 hours at its microbrewery in Hackney.

“This slow-and-cold method of brewing yields a less acidic style of coffee and brings out the natural sweetness in the beans​,” he added.