Yesterday, Paramount released its newest movie trailer for Star Trek: Into Darknesson iTunes. As the second film in JJ Abrams’ re-imagining of Gene Roddenberry’s original franchise, fans have been speculating wildly about whether Abrams would retell Star Trek II: The Wrath of Khan or explore a different aspect of the mythos through the film’s villain, John Harrison (played by Benedict Cumberbatch). Now, fans have a new question to speculate wildly about: are you the 1701?

As the camera zooms in on John Harrison at the 1:07 mark on the trailer, a display panel shows the website AreYouthe1701.com, a website featuring a simple registration page in grayscale.

Most of JJ Abrams’ projects find life outside the television screen or cinema. with this new Star Trek viral finding its place in a long line of puzzles, cross-references, and alternate reality games tracing back to the Alias Web Puzzle in 2001. It’s too soon to tell what form this particular iteration will take, but it’s the perfect time to decide: are you the 1701?