Empowering you to 'Live Fearless'

November 06, 2014

By Gail Baker, Vice President of Strategic Communications

“When was the last time you felt free? It’s time to uncover that feeling again.”

Maybe you’ve seen the TV commercial where a child asks you this question, or this superhero billboard around town. Regence has introduced a new brand advertising campaign, “Live Fearless,” that demonstrates how we help members with what they care about most: peace of mind.

“Live Fearless” reminds our members what it feels like to have the stability and security of Regence BlueCross and BlueShield as they go about living their lives. How do we define “fearless”? We believe it’s a state of mind. Living fearless is choosing to eat healthy when expecting your first child, starting the business you’ve always dreamed of, or finding inspiration to try something new. It is the simple and inspiring ways you live your life and embrace what comes next knowing that Regence is here for you.

As we work to change the way people experience health care to create a seamless experience, we want our customers to have the freedom to live life with the strength to be themselves. That’s what “Live Fearless” is all about.

You’ll be hearing and seeing more about “Live Fearless” in the coming weeks, including fun events and promotions. For now, we encourage you to check out the “Live Fearless” website and watch the video to uncover that feeling again.