Improving Content Marketing with Newsroom Best Practices

It wasn’t so long ago that ‘brand newsrooms’ – in-house publishing operations that companies staffed with armies of keen journalists, editors and producers to crank content out around the clock – were all the rage. And indeed some of the model’s early adopters, from...

Earlier this year New Narrative gave a perhaps ambitiously titled talk at the American Chamber of Commerce in Hong Kong, “Everything You Always Wanted to Know about B2B Content Marketing”. After we’d finished, a former journalist colleague approached us, perhaps...

There’s a book on company valuations that I recently finished called Narrative and Numbers: The Value of Stories in Business by Aswath Damodaran an academic at the Stern School of Business at New York University. As a storyteller for businesses, I thought this would...