Media Training (Spokesperson)

Become an expert at talking to the media.

A media interview is one of the most powerful ways to build and maintain your company’s image. When news about your company is reported by a third party, it carries a lot of credibility. The more your company is seen in the news, the more it will be perceived as a leader in your industry. That is why more companies are now investing in Media Spokesperson Training for their key people.

Media Training will prepare you to confidently deliver successful interviews and press conferences. In a media interaction, you do not have any control over what you will be asked or what will be reported. But you do have control over what you say. By knowing how to give a good media interview, you will be able to provide the right answers while also conveying the messages you want.

What you will learn:

How to develop and remember your messages. How to answer questions precisely while conveying the messages you want. How to appear confident and in control. How to use hands, expressions, props, to express your messages better. How to respond if you are suddenly confronted by the media. How to handle awkward questions and avoid being dragged into a controversy. How to get on to the media’s list of industry speakers.

Training

This is a hands-on practical training program where you will work through a series of mock media interviews on camera. Each of these interviews will be played back and discussed so we know exactly what needs to be improved. By doing this, any hesitation about speaking into a camera will soon disappear.

Once you are comfortable with being interviewed on camera, you will learn the process of preparing messages to answer various types of questions that you may be asked. What you say is the most important part of any media interaction because eventually that is what your audience will react to.

At the end of the training you will have a complete road map of how to prepare for, and confidently talk to the media anytime required.

Why you should learn how to talk to the media,even if you are not a company spokesperson today.

You may not be a company spokesperson today, but you may need to be one in future. To be selected to speak on behalf of your organization is one of the most admired positions in the corporate world. Those who are frequently visible in the media are perceived as experts in the industry.

If you are offered an opportunity to be interviewed by the media, don’t hesitate to take that opportunity. It is one of the most powerful tools to market yourself or your business. You can use it to deliver positive news as well as provide clarifications to prevent negative news.

Leaders communicate with confidence, clarity and command. Some of the techniques you will learn in media training can be used for similar speaking opportunities such as shareholder meetings, business presentations, industry forums, seminars and webinars. You will know the method to prepare important messages and answer questions in a manner that will get the attention of your audience.

Media Training focuses on giving the world your message through a video camera. When you cease to be conscious of a camera on you, you will be able to confidently convey your message. Many people, however knowledgeable they are about their business, eventually fail to impact their audience because they cannot express themselves freely in the presence of a camera. Media spokesperson training is an excellent solution to this problem.