Engage the right user at the right moment

Seize the moment

Every engagement—from opening the app to making a purchase—corresponds to a moment in each user’s life. Engage with each user at Moments in their day when they are most likely to interact with your product. For example, send push notifications to users when they wake up or when they’re idle at home after a long day at work, instead of while they are driving on the freeway or sleeping.

Live segments that adapt to your users

Every user has a distinct lifestyle—a morning commuter, a workaholic, an avid runner, a student, a stay-at-home-parent—and you need to provide dynamic, personalized experiences that adapt to meet their needs and preferences. Neura intelligently segments your audience based on each user’s unique lifestyle and behavioral traits. Send gaming notifications to “Morning Commuters” as they get on the train and tailor specific campaigns to Fitness Enthusiasts, Hard Workers, and users that are Sleep Deprived. Because web traffic, age, gender, and location are only part of the story.

Rich attributes for segmentation

With Neura’s Behavioral Profiles, you can analyze a user’s behavioral data to create more sophisticated insights and custom True Personas™. For example, based on sleep patterns, a meditation or relaxation app can encourage a user to unwind before they get ready for bed.