What you need to know in advertising today

Rupert Murdoch, Executive Chairman News Corp and Chairman and CEO 21st Century Fox speaks at the WSJD Live conference in Laguna Beach Thomson Reuters Rupert Murdoch doesn't see much of a future for anything on linear TV that's not news or sports — and even for sports he sees an impending challenge from Facebook.

"People watch television differently, not 'news' or 'business,' but 'entertainment' they watch very differently," Murdoch said in an interview on Fox Business. Basically, Murdoch said people like to watch programs like TV dramas or comedies at their own pace, in a "nonlinear" way. To Murdoch, the only "must-see" TV anymore is news and sports, which are inherently live. To read more about the media mogul's take on the future of TV advertising, click here.