It was a great experience for a number of reasons. We loved meeting hundreds of great folks at the conference and hearing directly what’s working well for them with SEO and PPC .

We also had the opportunity to check out a number of awesome sessions. SMX went above and beyond presenting a great lineup of speakers this year, and I’d really encourage you to check out the slides they’ve made available to see if any of the presentations can help you out.

A couple of presentations that I particularly enjoyed were:

Solving Complex SEO Problems

This presentation was awesome, and I think really captured where SEO is heading. Hannah goes in-depth discussing how Google is becoming a discovery engine, versus just a search engine. Be sure to check this out for some great advice on how you can optimize for discovery as well.

It’s probably not surprising that most of the sessions I really enjoyed were in the SEO track. Arsen did a great job with this presentation and provides a great framework for identifying and resolving SEO issues that arise. I found his section on “SEO Triage” especially valuable.

Creating High-Value City Pages That Delight Visitors and Drive Traffic

I was thrilled to get the chance to talk about creating high-value city pages at this year’s SMX East. We had a great attendance, many thoughtful questions and a number of people came and chatted with us about city pages after.

The Dogs of SMX – Part Two

People seemed to love them, and we actually gave away every bandanna we brought with us. It was really fun to chat with people about our furry friends, and many of them were kind enough to send us photos of their dogs sporting their new bandannas.

Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He’s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he’s pretty serious about marketing, he does love to drop a great dad joke on occasion.

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