The McLaren brand has released the first of three short films that were commissioned to celebrate its 50th anniversary celebrations. The film focuses on McLaren’s back-story, which is mainly that of Bruce McLaren, the founder of the racing team about 50 years ago. It is directed by Swedish music-video maker Marcus Söderlund.

It is the first of three films that form part one of the 50th anniversary trilogy that follows Bruce McLaren as he remembers his crash in 1970 at the Goodwood circuit. This is the crash that killed him at 32. The film was shot in Söderlund’s trademark, dreamlike state. The narration was Bruce McLaren’s words himself: “…What might be seen as a tragic end was in fact a beginning.

As I always said, to do something well is so worthwhile that to die trying to do it better cannot be foolhardy. Indeed, life is not measured in years alone but in achievement...” Söderlund said that this is Bruce McLaren's film. He also said that McLaren revisits this crash-site, similar to an angel from a Frank Capra movie. He added that this is how he imagines Bruce McLaren looked at the world.