Author Description

Jennifer Snyder

I am a Real Estate Marketing Consultant, Coach and Blogger. I love to explore and create solutions to problems in order to make people’s lives easier, happier and more rewarding. This includes providing ideas, tools and tips to Real Estate Agents to help them learn and grow their business!

Social media can be a soul crushing experience for a real estate agent. From getting your Facebook posts seen by a whopping 12 people to finding out on Twitter that a past client just bought a house with another agent to getting zero interaction on any of your Pinterest boards. It can be maddening and defeating, but you feel like you must do it to stay current and in front of your clients on a daily basis. If this sounds familiar and you are sick and tired of it, I dare you to do something different. Something that has been

Real estate is a hard business. You have to wear a lot of hats to be a successful agent. You have to keep clients happy. You have to hold transactions together. You have to process endless amounts of paperwork. And that’s just the basics to get a transaction to close! That doesn’t include the rest of your work does it? The work you have to do to find new clients to work with you. The work you have to do to stay in touch with past clients. The work you have to do to market yourself on a daily basis.

Landing pages are a gold mine when it comes to generating leads for real estate agents. They allow you to grab your website visitors’ attention and let you show them your expertise. Landing pages allow you to show that you are solving your prospects’ problems and are here to help. You know the value of landing pages. Maybe you even taken my class and set up your own landing page. You know landing pages are a gold mine of real estate leads but what happens after you set it up? That is the number one question I am asked by

As a marketing expert I am the first one to love a tongue in cheek marketing piece. Especially when it comes to real estate. I mean how many times do we have to see a “What’s My Home Worth” Facebook ad or a “Just Listed” postcard?! Whenever I see a real estate marketing piece that steps outside of the box I give them a round of applause. But every once in awhile there comes a marketing piece that isn’t okay. One that crosses the line. And if you have been on the internet the last few days you know the real estate

The biggest issue with generating leads from your own website is converting those leads into clients. When you get a lead from your website you typically only get an email address and maybe a first name. So you have to rely solely on your email marketing skills to convert that lead into a client. That’s a tall order isn’t it? There are two mistakes I see agents make when they get a new lead from their website: 1. Ignore the lead because they aren’t sure what to say or do. 2. Go in for the hard sale and try to

What is the number one mistake every successful online marketer says they made? Not starting an email list right away. Why? It’s because email marketing is a powerful tool in converting leads to clients. No other tool allows you to connect more personally to hundreds of people at the same time. Not even social media. Email marketing allows you to connect with your subscribers on a deeper level. It is your chance to show them who you really are and why they should work with you. It is your opportunity to get to know your prospects better and stay in

I belong to a few different real estate groups on Facebook and there is one question that gets asked over and over. It is “why am I not getting any leads from my Facebook ads?” I get it. I have run a few Facebook ads that have not converted at all. Now there could be a lot of reasons why you aren’t seeing conversions from Facebook. It could be the time of day you are running the ads. It could be your ad budget or your group targeting might be off. It’s hard to know without digging down deeper into

The landing pages on my website are my favorite marketing tool right now. They work for me every day to generate leads. I think there is an opportunity for real estate agents to create landing pages on their websites. Few agents are doing it well and this is one way you can stand out among your competitors. A landing page is a single page on your website. It is a distraction free zone without a navigation menu, sidebar or footer. The goal is to convert your website visitor into an email lead. 1. Always Working Your landing page works for you even when you aren’t working

Last July I joined Twitter to finally figure it out. I was looking to grow my business on a national level and I knew that Twitter would be a good place to start. I began connecting with real estate agents all over the world. During that time I discovered a hashtag called #ICSF. I saw a lot of agents and industry people using it. “What the heck is #ICSF?” I thought. I dug deeper into this #ICSF hashtag and found that people were using it for the Inman Connect conference in San Francisco. I started following this hashtag for a week during the conference. I

MEET JENNIFER SNYDER, DIGITAL MARKETING MAVEN

Welcome to my home base where I teach real estate agents like you how to revolutionize their business through digital marketing. I teach agents strategies like landing pages, blogging, email marketing and social media that will help them grow their business. Join me in the conversation!