Christmas ASOS celebrity fashion sales rise by 80%

Internet fashion retailer ASOS, led by chief executive Nick Robertson, was one of the big winners this Christmas as shoppers flocked to copy the fashions of their favourite celebrities. Its sales for the four weeks to December 10 surged by 80% and it said strong trading has continued since then.

No comparable figures were available for late December and early January last year, as it was out of action following the Buncefield fuel depot explosion which destroyed its warehouse. ASOS, which stands for As Seen on Screen, specialises in cut-price versions of celebrity fashions.