The Euro Ranger has been running around the Detroit area for a while. It may not be as big as an F-150 but I could see the cost of it being very close.

Now, if Ford could sell a basic "Ranger" for $15k and maybe have it top out at just above a basic F-150, I think Ford could do it. The problem with the last Ranger was that even the basic price was creeping close to $19 or 20k and a loaded model was damn close to $30k.

It will be tough. I have considered looking at getting a basic I-4 powered Ranger when my lease is up. Having the option of just a bed would be great. It beats having to borrow my dad's Ranger or someone else's truck.

Ford would be on top of things if they could bring back a true and capable compact truck.
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I would love a good small truck. Looks like I am just gonna have to go used. Fortunately my dad has an awesome old Tacoma with my name on it.
--------------09 BMW 328i xDrive 6 sp - 76k km05 Toyota Tacoma - 280k km

I'm glad Ford is at least thinking about a smaller truck. I'd love to have a little truck as my driveway is only 103" wide. I really want a truck, but something as big as even an F150 simply will not fit down...at least on any kind of regular basis. Sure as heck ain't leaving it on the street.

I hope they really do it, I need a pickup but nothing as big as the F150. I refuse to buy the Ranger with it's 20 year old platform and minor updates. I would buy the Sport Trak Adrenaline but they stopped making them a few years back.

I think Ford is starting to realize what GM already knows, people want a smaller truck that is really close to a base full size in capabilities, yet still offers better mpg and is easier to drive. The new Colorado is just a hair smaller than the fullsize trucks, yet it will get better mpg than all of them and tow almost as much as the base models and it will do it for a lower price.

Ford expected all of its Ranger buyers to simply move up and buy the base F-150 and that hasnt happened and now that Colorado is coming out soon, Ford knows those Ranger buyers will go there. There are a ton of people out there waiting for a small, fuel efficient truck that is high quality and easy to live with, not to mention regular cab Colorado and Rangers are huge fleet queens. Ford blew it on the Ranger just like they did with the Town Car and now buyers have moved on to other vehicles.
Ambition is a dream with a V8 engine- Elvis Presley

Two things that will make and break this, like with any small size truck.

Marketing and Price.

The Full Size trucks are so damn competitive and so much content can be had in them that to convince someone to jump into a smaller truck you had better be offering them something unique.
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There is still another option if F-NoAm's suits feels the Global Ranger too close in price/cost to a NA-V6 F-150...

They could strech the '15 Mustang's RWD platform and create a new Ranchero (unibody pickup, if you don't remember...) to build it in US along the Mustang and anything created for LMC (the MKR prototype showed us what can they do here).

Since this would also replace F-Oz's Falcon Ute (which would still can be built over there for that part of the planet) and can use any engine destined for the new Mustang up to V8 (from the new 2.3L EcoBoost I4 probably up to the 5.0L Coyote in any guise) the possibilities are numerous...

if it's truely a compact it would likely be a unique vehicle. that means ford would litteraly have 4 unique pickup trucks in it's lineup! is this a wise move on a vehicle only sold in the US?

if you ask me GM and Ford should just merge Silver/Rado and F150/Ranger to become Global Silverado and F150 "ranger outside US" while a new breed of truely small compact pickups could be born and sold world wide below these trucks.

one thing they could think about on size is the increasing popularity of UTVs, which are essentially micro pickups built using ATV parts! the utility ones Tow about 2000 pounds and payload about 1000 pounds in their boxes. I have a feeling that if GM Ford or Dodge/Ram/Jeep? where to build a UTV sized pickup truck they would do very well with it!

BigDogDiesel:I think Ford is starting to realize what GM already knows, people want a smaller truck that is really close to a base full size in capabilities, yet still offers better mpg and is easier to drive. The new Colorado is just a hair smaller than the fullsize trucks, yet it will get better mpg than all of them and tow almost as much as the base models and it will do it for a lower price.

Ford expected all of its Ranger buyers to simply move up and buy the base F-150 and that hasnt happened and now that Colorado is coming out soon, Ford knows those Ranger buyers will go there. There are a ton of people out there waiting for a small, fuel efficient truck that is high quality and easy to live with, not to mention regular cab Colorado and Rangers are huge fleet queens. Ford blew it on the Ranger just like they did with the Town Car and now buyers have moved on to other vehicles.

I think it should be the other way around considering the Ranger whooped it's ass in sales until it's dying day. Actually I should say it pretty much whooped the Chevy and GMC combined.

And who says the Ranger buyers are going to flock to the Colorado? Reputation can be a *** and sadly the Ranger has a good one. The Colorado? Not so much.

Also, considering what the current Colorado costs, I see the new one having a higher base price. Pushing it even closer to the WAY more capable Silverado (the two aren't even close in capability).
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