Wix Super Bowl 2015 Ad stars 5 NFL Legends

Thursday, January 8, 2015

The Wix.com Super Bowl 2015 Ad will feature five NFL legends – Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris as they transition from their football days and take a new direction in their careers.

Going from NFL stars to small business owners, the players pursue humorous endeavors that build on their famously unique personalities and accomplishments.

“Running a small business is no easy feat but it’s also incredibly rewarding. We wanted to
highlight the fun aspects and how enjoyable your business can be when you’re not weighed down.
We developed a campaign that perfectly fits what Wix is all about: providing small businesses with powerful and easy to use tools to design, manage and grow their online presence,” said Omer Shai, Wix CMO. “NFL legend or not, any business owner should be able to easily get their business online, just the way they want it.”

Terrell Owens gives a sneak peek into his uncharacteristic new business venture.

The professional websites created for each of the players’ businesses will be launched in the coming days and include more information and even purchasable products.

The #ItsThatEasy campaign was directed and produced by Frank Samuel, Jeff Reed and Lauren Bayer of Committee LA, working in collaboration with San Francisco creative team Jeff Huggins and Andrea Janetos.

Joining forces with this direct-to-creative partnership enabled Wix to have its first Super Bowl campaign developed by an award-winning team that leverages years of experience with top-tier brands like Microsoft, Nike, Budweiser, Verizon, M&M’s and Visa.
A leading player in the web development space, the Wix platform is used by over 58 million people worldwide to create, manage and grow their online presence.

About Wix.com
Wix was founded on the belief that the Internet should be accessible to every-one to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic online presence. Wix’s headquarters are in Tel Aviv with offices in San Francisco, New York, Vilnius and Dnepropetrovsk.

Super Bowl Ads For Geeks reports again full coverage of the Super Bowl 2015 Ads. The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale.