Benchmarking the price of racing for the Racecourse Association

The Racecourse Association (RCA) engaged the Deloitte Sports Business Group to undertake an independent price comparison study examining how the cost of a day’s racing compares with other sport and leisure pursuits.

Through independent research and using our industry knowledge, we identified the key variables to be investigated as part of this work including customer groups, racing fixture types, competing leisure activities and spending packages.

We designed a questionnaire that was distributed at a number of racecourses to gather primary research on pricing date. This was supplemented by a bespoke online racegoers’ survey, through which we were able to collect and analysis spending habits and perceptions of the value for money of going racing and comparisons to other leisure activities.

We presented our findings to all attendees at the RCA’s annual conference and the RCA launched it officially to the press and published on their website.

Key contacts

Partner

Dan leads Deloitte’s work in sport around the world. He manages activities of the group across all services. Dan advises high profile clients including clubs, leagues, governing bodies, governments, a... More

Director

Alan is a Director in the Sports Business Group with over twelve years experience in the sports business industry. He has worked with a wide variety of governing bodies, clubs and other organisations ... More

Senior Consultant

James joined the Sports Business Group in November 2012 after working for a sport National Governing Body followed by the Organising Committee for the London 2012 Olympic & Paralympic Games. Since joi... More

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