About

Greenwashing

University of Cebu Lapu lapu and Mandaue
A.C. Cortes Ave., Mandaue City
1333501553210007 SINS OF

Submitted by
Galanza, Kenneth L.
Submitted to:
Ms. Jenny Biore, MBA
3286125952500Sin of the Hidden Trade-Off –
The Sin of the
Hidden Trade-off is committed by
suggesting a product is “green” based on
a single environmental attribute or
an unreasonably narrow set of attributes
(recycled content) without
attention to other important, or
perhaps more important, environmental issues
(such as energy, global warming, water, and
forestry impacts of paper). Such claims are not
usually false, but are used to paint a “greener”
picture of the product than a more complete
environmental analysis would support. According to an article, “Plastic Recycling and the Environment” manufacturing plastics creates large quantities of hazardous chemical pollutants. “So the use of plastic water bottles at all, regardless of the fact they have less plastic in them, is a trade-off,” notes Kathryn Weichel. Sin of No Proof – Any environmental claim that

cannot be substantiated by easily accessible
supporting information, or by a reliable third-party
certification, commits the “Sin of No Proof”
This sin occurs when companies make an environmental claim without any direct proof to support that claim. 4286250-21082000
Sin of Vagueness – The Sin of Vagueness is
committed by every claim that is so poorly defined or
broad that its real meaning is likely to be
misunderstood by the intended consumer.
It may have claimed to be natural but it is still contains harmful chemicals which can suffocate, may cause lung problems later on and not advisable to be inhaled by people with asthma..

3552825571500Sin of Irrelevance – The Sin of Irrelevance
is committed by making an environmental
claim that may be truthful but is unimportant
and unhelpful for consumers seeking
environmentally preferable products.
It is irrelevant and therefore distracts...

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...Greenwashing
From Wikipedia, the free encyclopedia
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Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.[1]
Greenwashing may be described as "spin." One example is presenting cost cuts as reductions in use of resources.[2]
Contents[hide] * 1 Usage * 2 History * 3 Regulation * 3.1 Australia * 3.2 Canada * 3.3 Norway * 3.4 USA * 4 Examples * 5 Opposition to greenwash * 6 See also * 7 References * 8 Further reading * 9 External links |
[edit] Usage
Hotel 'greenwashed' laundry card
The term greenwashing was coined by New York environmentalist Jay Westerveld[3][4][5] in a 1986 essay regarding the hotel industry's practice of placing placards in each room promoting reuse of towels ostensibly to "save the environment". Westerveld noted that, in most cases, little or no effort toward waste recycling was being implemented by these institutions, due in part to the lack of cost-cutting affected by such practice. Westerveld opined that the actual objective of this "green campaign" on the...

...matured steadily in recent decades. With increasing concerns over the environment comes an increasing popularity of greenwashing. Consequently, companies whose actions do not match their environmentally-friendly promotions may mislead consumers in terms of the environmental benefits of a product or service. This essay explores possible reasons of the visible boom in greenwashing and claims that Nike, a sportswear and equipment supplier, deserves the accusation of greenwashing.
Ⅱ.Reasons for Greenwashing
Clearly, the widespread popularity of greenwashing arises in the pursuance of reputation and sales. A recent survey conducted by Advertising Age indicates that 78% of customers prefer eco-friendly corporations to companies that are reckless with the environmental issue (Berkeley Media Studies Group 2008, p.2). The result of this survey serves as an incentive for companies to greenwash. Moreover, greenwashing definitely yields fruitful results for these companies. In a survey conducted by Landor Associates, BP, a corporation being accused of greenwashing, is considered to be more environmentally friendly than its counterparts, with its voters surpassing that of Shell by 6 per cent (Solman 2008, p.24). Most importantly, greenwashing helps BP promote sales from 2004($192 billion) to 2006($266 billion) (Solman 2008, p.24). With such a prime example of...

...some deceptive advertising; big surprise there.
Greenwashing, or “green sheen” is “a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s aim and policies are environmentally friendly.” It is a manipulative form of advertisement to make buyers believe a company’s objective is different from reality and it is becoming more and more popular. The term started in 1986 with an environmentalist named Jay Westervelt who wrote an essay about hotels that practice making cards in hotel rooms encouraging customers to be environmentally friendly and reuse towels. He then noted that these institutions weren’t living up to reputation they gave themselves and didn’t actually make the effort to be as environmentally friendly as it the cards made it seem. Another example of this form of deception is a case in California against Roll International Corporation and Fiji Water Company LLC. It was claimed that the bottled water was “environmentally friendly and superior”. This statement was challenged and it was found that not only was the manufacturing, distribution and packaging of the water not environmentally friendly, but it was found that the company used more natural resources than their competitors. They use about “46 gallons of fossil fuel, producing approximately 216000000 billion pounds of greenhouse gases per year”; so much for environmentally friendly.
The impact greenwashing can have...

...Greenwashing
The article by Tiffany Hsu about “greenwashing” touches on the subject of how corporations may be using environmentally friendly advertisement as a marketing scheme, while not really making their products the way they claim. Greenwashing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s like whitewashing, but in an environmental sense. A perfect example is when a beauty product company claims its items are organic, natural or eco-friendly, when in reality the company itself doesn’t even have the scientific knowledge of what’s in their product.
The magnitude of this problem is rising at an escalated rate, and even I see this on my regular trips to the grocery store or convenient store. On every shelf these days, there are products with green colors, flags, or shout outs saying they are “eco-friendly!” or “100% organic”, but without doing research about the product and who makes it, it’s hard to tell if you’re being tricked or not. Companies can make millions of dollars by marketing a product the right way, especially in terms of packaging, so obviously large corporations have been following this bandwagon. With little regulations as to what really is green or environmentally friendly, it’s hard to control what companies put on their labels. Many consumers see...

...Greenwashing
An emerging trend
Pooja Maru
12796605
Executive Summary
Big businesses are continually striving to improve their green credentials in the hope of getting greater market share, better targeting competition and promote an image of sustainable production.
In economies recovering from recession especially in the United States and Europe consumers may not be likely to pay more for eco-friendly products unless the companies are transparent with their sustainability reports.
People are becoming more “green” aware. Buying patterns are changing. This has led to companies launching products tailored for the new eco-aware consumers that could be, deliberately or not, less than acceptably green.
Several websites have emerged which help educate consumers and industries alike on determining the validity of green claims. Too much green marketing, not done correctly, can lead to misconceptions and affect customer loyalty to the brand or product as a direct result of questioning the brands credibility on its green claims.
Sustainability is the key for the current generation and they see past the mass green marketing of some of the world’s largest environmental polluters.
Sustainable green marketing should acknowledge the needs of the rapidly increasing part of the population who are both environmentally and socially conscious. Effective green marketing means letting go of conventional marketing strategies such as paid media...

...Green Marketing vs. Greenwashing:
the use of consumers’ god willing to make profit.
This essay is about the on fashion attempting of society on help to save the world by buying products that seem to be more environmental harmless, and the consequent efforts that the industries had been made in order to either honestly fulfill this demand or to make dirty profit by labeling normal products as “green” ones. The first paragraph will explain the growth of green products’ demand and how the market is working to attend it. The second paragraph shows how hard is for the customer to differentiate real eco-friendly products from fake ones, and how Greenpeace is helping to alert the consumers of the cheating companies and products. Following this line of thinking, the third paragraph mention the American FTC as the entity with the duty to protect the consumers under the law to have the right of not being tricked by not-so-green products and punish such malicious companies. The credibility of the internet sources on which tis essay is based are explained on the next paragraph, followed by a conclusion to wrap up the contents.
According to Ms Ottman, marketing consultant and author of the book “The new rules of green marketing”, the game played by companies to conquest the consumers’ choice for their products has changed drastically and fastly through the last few years. At her website, www.greenmarketing.com, she mentions that the actual demand for products...

...﻿
Sustainable brainwashing:
Greenwashing
Name: Emiel van Ginhoven
Class: HT4
Student number: 502575
Name teacher: Philippa Collin
Word count: 984
Foreword
I owe the subject of my essay to the class: “Writing an argument”, for which I want to express my thanks. Having written this essay partially with joy, partially with frustration, the final result came into being with a little guidance of some of my friends. Having small debates about sustainable practice, finding interesting new sources and some pointers in concerns with subjectivity and sarcasm, to avoid them more than I did.
The author wishes the reader a pleasant intellectual venture.
Contents
Introduction
“Our product is green, 100% environmentally friendly and completely natural” (too many companies, 2014). That is a company worth investing in, you might think! Think again, the concept is greenwashing, its trade is deception and its tools are marketing and the people’s goodwill. The term greenwashing in this essay is used to describe a process where businesses pretend to be more socially responsible or green than they actually are. Companies must stop greenwashing and start actually transforming into a sustainable and responsible company. However companies could easily argue that businesses are there to make profits within the legal scope and they are doing just that, so...