HSIL ropes in Contract for new luxury sanitaryware brand Queo

HSIL Ltd, which had acquired boutique sanitaryware manufacturer Barwood Products Ltd (in the UK) in 2010, has announced the launch of its luxury brand, Queo, in India. Contract Advertising has been roped in to handle the creative duties for Queo.

Speaking of the launch, Sandip Somany, Joint Managing Director, HSIL Ltd, said, “We had acquired Barwood Products last year and we feel it is time to bring its luxury product portfolio to India. We will be exclusively importing and marketing Queo products in India, this is an important element of our market strategy and our business plans to carve out a dominant position in the luxury bathspace segment. We will build upon the intrinsic strengths of Queo in key markets and continue to delight our customers with its innovative designs and great product features.”

The new brand was unveiled on November 3, 2011 at the HSIL pavilion during an industry event – Et Acetech, at the Bombay Exhibition Centre in Mumbai.

Queo products are priced in range of Rs 15,000 to Rs 1 lakh and will be available at select showrooms across India. Queo symbolises the harmony of flowing water and serene blue skies and the products have been designed to evoke visions of tranquillity and space for the user. They exude the fundamental element of ‘intuition’ and are meticulously designed to give customers a delightful experience they desire. The brand message – ‘On Intuition’ – signifies this element in every aspect of design and features of the products. The idea of ‘On Intuition’ has found different expressions in Queo products courtesy reputed European product designers, such as Federico Tombolini, C Valeri and Romano Andolini.