Reliance Entertainment integrates gaming & home video division ops

Mumbai: Reliance Entertainment has undergone reorganization in order to maximize group synergies, by integrating the toys and games business of Zapak Games with Reliance Home Video with effect from 1 November, 2011.

The combined entity will be known as Reliance Home Video and Games and will ensure growth of both home video and games business with enhanced funding, improved infrastructure and larger product offerings.

Reliance Home Video is the exclusive licensee to Warner Bros, Paramount Studios, Universal Studios and Dreamworks for all their new and catalogue films.

On the other hand, Zapak Games distributes merchandise, games and toys from companies like Moose, Spinmasters, Codemasters, Jakks Pacific, Crayola, etc.

Reliance Home Video and Games COO Sweta Agnihotri said, "The broad market dynamics for Home Video & Games are similar in terms of consumer demographics, marketing and distribution of products. The consumer demands a more gratifying experience. They want their entertainment to be participative, immersive and experiential. The addition of games and toys to our existing home video business adds one more dimension to this enhanced consumer fulfillment."

"With favourable sector dynamics, the Indian toy market is seeing a paradigm shift; there is a growing preference for international brands and the Indian market is being propelled by a larger kid’s population, rising disposable incomes and aspirational lifestyles. Gaming is another rapidly growing segment which we are excited to be in. We will of course continue to dominate the home video business by bringing the finest films in home entertainment from across the world. We believe that Reliance Home Video and Games will be a long term player with incredible brand equity, experienced teams and investment capabilities which will be beneficial to all concerned," she added.