Downtown prepping for new partnerships

6:06 PM,
Nov. 27, 2012

Written by

Larry
Riley

Inside Two Johnny's downtown restaurant a week ago, I was sipping coffee amid a congenial, eclectic coterie of reprobates when in came an invasion of what appeared to be Ball State telecommunication students.

A few seemed too old to be students, and they must have been professionals working for Intersection, a Traverse City, Mich., branding firm in turn working for Muncie Downtown Development Partnership.

With the acquiescence of proprietor Matt Zacek, the firm was taping some scenes for material for next year when a new campaign promoting the city's center will get underway. ...