Mark Zuckerberg Gets Sued By Facebook—and That's Not Even The Insanest Part Of This Story

This man is not Mark Zuckerberg. Well, he is but obviously not that Zuckerberg. He doesn’t run Facebook, he runs a website that games the FB Like system. And he doesn’t get sued by Facebook — well, actually he does — he counter-sues Facebook for harassment.

This man is, er was, Israeli entrepreneur Rotem Guez up until last month. He runs, er ran, the Like Store — a non-affiliated website that allows its users to artificially enhance their FB Like scores — until Facebook had it shut down for violating its terms of service. Now he’s counter-suing the social media giant claiming that it had no right to shut down his site in the first place. Wow, it’s like an onion of nutso — peel off a layer and you reveal an even crazier layer underneath.

Now granted, gaming social media sites is nothing new — even I’ve had marketing jobs built solely around maximizing a company’s number of MySpace friends — but neither is Facebook’s response. I’m not sure how exactly that site can be shut down for violating a company’s TOS, but I am confident in Facebook’s lawyers figuring it out. What I can’t wrap my head around is why the name change? Is it simple adoration bordering on obsession or just a really great marketing ploy to get picked up by Internet news aggregators? [The Wrap via Slashgear]