Frye steps onto Newbury Street with its 2d US store

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Frye Co., a popular boot and shoe maker, plans to open a three-story flagship store on Newbury Street next spring. It will take over the space formerly occupied by Charley’s restaurant, which closed Sunday after being unable to negotiate a new lease with the building’s owner.

Frye’s will occupy 11,000 square feet at a prime location on the corner of Newbury and Gloucester streets. The new store, Frye’s second US location, will feature the brand’s leather footwear and handbags, along with a lounge for special events and vintage trunk shows. It also will provide private fit specialists and services to personalize customers’ boots.

Frye Co., founded by John A. Frye in 1863, claims to be the nation’s oldest continuously operating footwear label. Some of its boots sell for several hundred dollars or more.

Andy LaGrega, a principal of Wilder Cos.,
which represented the ownership group of 284 Newbury St., said the firm negotiated with numerous restaurants and retailers over the past six months.

“We had many, many restaurants that wanted to be there and many retailers,” he said. “We wanted to be selective because this is an iconic building, and we want an iconic brand like the Frye Co. that will be there for the long term.”

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