Listening. I talk about listening a lot. Which is a really, really funny thing if I think about it. Maybe I talk about listening too much and in fact, should be listening more. Listening is...read more

Last week we had a great conversation about social media marketing being at risk because we are not yet nailing the content and listening side of the equation. I completely skipped channel relevance because I...read more

This is a true story. On assignment for my college newspaper, I stood with the general manager of a minor league baseball team at home plate of an aging stadium. We chatted and gazed across...read more

For small and medium-sized businesses, the prospect of developing a comprehensive social media strategy is overwhelming. Which networks should you use? How do you keep up with conversations and engage your audience across half a...read more

This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group. Using a blend of research and real world client...read more