This blog started as a place to bring objectivity, quantitative analysis, and science to green living, but has evolved to focus more on my research, with some cool science stories mixed in. I reserve the right to write about anything that fascinates me. I'm a senior conservation scientist for The Nature Conservancy, but content posted here is my own. I tweet at @sciencejon and my bio is at https://www.nature.org/science-in-action/our-scientists/jon-fisher.xml

Friday, September 9, 2016

Interested in what works when it comes to getting people to change their behavior and start acting in support of conservation? This paper (which I'm a minor author on) outlines different approaches to behavior change, and includes some relevant questions to determine which approach will be most successful:http://onlinelibrary.wiley.com/doi/10.1111/conl.12252/epdf