REACTION

Blackened

Set of 3 frames I did for Digital Madrid 5

Houdini Explorations

Faces

Textiled

This is another Houdini exploration exploring the world of texture and textiles

Booled

Android Wear

Leading into the holiday season, we were asked to create a film that would update the Android Wear brand and stimulate interest around its ever-growing collection of watches and features. A short period of concepting, followed by a collaboration with First Ave Machine's Karim Zariffa and director duo Vallée Duhamel brought us to the surreal brand world we eventually shot.All of what you see below was captured practically--no 3D rendering of any kind is featured--in massive sound stages over the course of three days.

Squarespace

Squarespace recognized the need to provide a tailored experience for different groups of customers, each with different goals. To that end, they evolved Cover Pages and Commerce into two distinct products that exist alongside the core Website product B-reel created one film for each product and the result was a series of “How To” videos telling the stories of real Squarespace customers.

MTV Bump

MTV is arguably the most iconic and ground-breaking television network for young people around the world. But in the age of the Internet (and its two-way, instantaneous communication), TV networks can be seen as relatively stagnant. MTV came to us with a challenge - help them reinvigorate the channel’s entire viewing experience through a global rebrand. We started by looking at MTV’s audience: expressive creators with plenty to say. We realized that if we wanted to breathe new life into MTV, we should turn over control of the channel to the viewers themselves. This insight turned our focus towards one of their most loved elements - the MTV Ident.

Prana

An immersive interactive light installation controlled by the viewer’s breath

The Sanskrit word “prana” refers to a cosmic life force that originates in the sun and enters the body through the breath. In the act of breathing, we form a connection between ourselves and the universe.

PRANA is a celebration of that connection and a meditation on the unseen energies of our bodies. The experience explores the relationship between breath and light, giving visitors the ability to visualize their energy through its impact on a sphere of 13,221 individual LEDs.

Visitors step into the 12x12 foot suspended sphere and stand in front of a XeThru sensor, an experimental single-chip radar that we pushed into uncharted realms. As they breathe, the XeThru data is fed into a custom JavaScript library, triggering color shifts and animations that make it appear as if the sphere is breathing with them. Sound design from One Thousand Birds heightens the effect, seamlessly transitioning between each phase of the experience.

In order to keep PRANA constantly fresh, we also created a code editor that allows other artists and developers to create custom animations that can later be incorporated into the piece.

The installation was completely designed and built in-house over the course of a year filled with 3D models, late nights, wiring parties and creative breakthroughs. It’s a manifestation of our continued interest in creating memorable and emotional experiences powered by technology.

Google I/O

In 2014, Google announced Cardboard, a ingenious cardboard viewer that had the power to bring Virtual Reality to the masses. Since then the VR team at Google has been pushing Cardboard to bold new frontiers. And they came to us for help to launch the next big step, specifically the Keynote at Google I/O 15.

To better understand the display and the presentation space we built a custom WebGL viewer that allowed us to prototype our keynote animations in a realtime 3d environment, right in the browser. It allowed us to iterate quickly on our ideas and gave our clients a chance to see it all come together long before the display system was physically assembled.