The offering of a very low *sales price to undercut competitors and thereby win a *contract. From the 1980s, external auditors (and the *Big Four firms in particular) have often been accused of low-balling in order to gain audit clients. The low audit fee that results from low-balling can be offset by lucrative *management advisory services.

Compliance (psychology) — Compliance refers to a response specifically, a submission made in reaction to a request. The request may be explicit (i.e., foot in the door technique) or implicit (i.e., advertising). The target may or may not recognize that he or she is being… … Wikipedia

Anger — This article is about the emotion. For other uses, see Anger (disambiguation). Angry , Indignation , and Wrath redirect here. For other uses, see Angry (disambiguation), Indignation (disambiguation), and Wrath (disambiguation). Emotions Affection … Wikipedia

Reinforcement — Reinforce redirects here. For the Magical Girl Lyrical Nanoha character, see Reinforce (Nanoha). This article is about the term used in operant conditioning. For the construction materials reinforcement, see Rebar. For reinforcement learning in… … Wikipedia