We wanted to give an original touch to the Continuum Reformated packagings.
The box is first of all a "blind-box", coated cardboard printed in full color, in painted style (Transformers Universe). You open, and then, surprise: a transparent box blending US and Japanese boxes graphic design from the 80s. We wanted to bring a little more for collectors and ensure that the traditional toy container that keeps toy in place (plastic tray) is more than a piece of clear plastic or styrofoam. Transformers Alternity packaging style was "clearly" an initial inspiration.Below, sketches and timeline for packaging.