Yagudin said: “Their design is really very Russian. It includes 28 traditions handcrafts such as Gzel, Uftug paintings, Vologda lace and Ivanov prints amongst others. So the medals reflect all the variations of the nature and the breadth of the Russian soul.”

Each medal took up to 18 hours to create and, because of the record number of sporting events this year over 1,300 medals were made.