The show is scheduled to be released in 12 episodes in early 2015 with most of its content existing on Snapchat, and it is being produced by Fullscreen and Astronauts Wanted. The press release put out by AT&T does not give many details about the content of the show, but the company says the social media influencers and their audiences will have a hands-on role in the creative direction of SnapperHero.