WilsonHCG, global leader and premium provider of innovative talent
solutions, has revealed its 2018
Fortune 500 Top 100 Employment Brands report – the company’s
fourth annual objective research, evaluation and ranking of how well
Fortune 500 organizations brand themselves as an “employer of choice”.
New to the 2018 report, WilsonHCG also analyzed the top 25 Global
Fortune 500 employment brands.

Based on six key employment branding categories and tens of thousands of
data points, Johnson & Johnson earned the top overall ranking for the
second year in a row (third consecutive top-10 performance). Intel
earned the No. 2 overall spot, with three companies – IBM, Procter &
Gamble and Lockheed Martin – tying for third overall. Rounding out the
top 10 are General Motors, JPMorgan Chase, Dow, Cummins, and ADP (each
tied for No. 6 overall).

“We’re in the midst of the most competitive hiring environment of our
time, as today’s talent has full transparency into what they're worth –
and what competitors are offering; in turn, employment branding has
never been more integral to the health of your business,” said John
Wilson, WilsonHCG CEO. “According to a LinkedIn study of more than 4,000
talent leaders across 35 countries, talent is the No. 1 priority for
2018. In large part, because the candidate market is narrowing. The
Fortune 500s that have moved from preaching to operationalizing brand
strategy, in a way that ensures efforts resonate with the bottom line,
have risen to the top of this year’s rankings.”

WilsonHCG’s report explores the factors that define today’s most
differentiated employment brands, how 2018 compares to previous years,
and insight into the nuances of the six industries that carry the most
Fortune 500s (Industrial Machinery; Pharmaceuticals; Hotels, Casinos,
Resorts; Computer Software; Health Care: Insurance and Managed Care; and
IT Services).

Exceptional Increase in Competition. The top 50 Fortune 500
employment brands are separated by just 14 points, indicating the
significant leap in competitiveness and focus on employment branding
to enhance talent acquisition in 2017-2018.

Gaps in Excellence. Despite the increase in competition, many
companies are still challenged trying to capitalize on the
opportunities presented by innovative employment branding. Of note, in
the Accolades category, the top 100 scored 805 percent better than the
bottom 100. In Recruitment Marketing, the top 100 scored 462 percent
better.

Changing Principal Drivers. Among 18-35 year olds, the “ability
to learn and progress” is now the principal driver of candidate and
employee decisions. Yet, 42 percent of this population says they are
not learning fast enough and are likely to leave their current role.
WilsonHCG’s 2018 report reveals how leading Fortune 500s are evolving
employment branding in light of an ever-changing world of work.

To access a complimentary copy of the 2018 Fortune 500 Top 100
Employment Brands report or learn more about WilsonHCG, visit: http://whcg.co/2D2xjOo.

About WilsonHCG

Wilson Human Capital Group, Inc., (WilsonHCG) is the premium provider
and global leader in innovative talent solutions that operates on the
principle of providing true partnership to our clients. At WilsonHCG,
the relationships we develop lead to the results our clients realize.
Better People, Better Business.®