Innovation in chocolate confectionery centred on texture and mouthfeel in 2017. The leading player, The Hershey Co, launched several new products with crunchy cookie textures, including Hershey Cookie Layer Crunch (December 2016), Hershey’s Crunchers (March 2017) and Reese’s Crunchy Cookie Cup (May 2017). Mondelez International also dramatically expanded its presence in US chocolate confectionery through its Oreo cookie brand. In January 2017, it launched Milka Oreo Chocolate Candy, featuring a...

Chocolate Confectionery in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Chocolate Confectionery market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

After the VAT rate fell from 20% to 19% on 1 January 2017, fast growth in salaries further pushed up the spending capacity of the population: in March 2017 salaries were up 14% as compared with March 2016, with the growth in minimum income from 1 Feb...

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In spite of witnessing more aggressive competitive dynamics due to the increasing penetration of popular imported products, including brands from major international players such as Mars Costa Rica, Mondelez Costa Rica and Mercasa for the Hershey Co,...

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The review period was marked by a challenging economic climate, rising prices, low consumer confidence and declining disposable incomes in the country. The latter, together with limited access to credit due to tougher credit regulations introduced by...

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Companies boosted consumption by conducting indulgence strategies and showcasing brands. This trend was helped by assorted branded products being positioned beside cashiers in hypermarkets and supermarkets, attracting consumers with small or bite-siz...

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Chocolate consumption in Estonia was already among the highest in the world and the category remained one of the fastest growing within packaged food. Improving economic conditions and increasing disposable incomes greatly benefited growth of chocola...

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Although the country is beginning to emerge from two years of recession in 2017, growth is still anaemic, which is weakening consumer demand for many products, including non-essentials, such as chocolate confectionery. Inflation of 5% also impacted p...

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For the past two years, the main trend in chocolate confectionery was co-branding, and it continued in 2017. The trend was started by the category leader Kraš dd, in an effort to revive demand for its products, using the synergy between its various c...

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