A multi-generational workforce is not only a reflection of rapidly-changing demographics in today’s society, it is a reality that needs to be integrated into an organization’s recruitment strategy.

Generations of workers typically fall into four categories: traditionalists (born between 1922-45), baby boomers (1946-64), generation X (1965-80) and generation Y (also called millennials, born 1981-99). Because each group has its own markedly different values and expectations, it can be a challenge to attract and recruit one group while ensuring that the other groups’ workplace needs are being met in order to engage and retain them.