Austin's Paul O'Brien says the typical "Competition" slide in a pitch deck usually essentially says "...we actually do everything! And our competitors (those morons) are overlooking something obvious", to which he replies: "Really? That doesn’t even pass the sniff test."

There's a better way, he writes, that involves deeper thinking about how competitors have strategically deployed resources, and how the pitching company can position their resource allocation relative to those competitors on vectors that matter most to target customers.