This reissue marks te 30th anniversary (1964-1994) of McLuhan's expose on the state of the then-emerging phenomenon of mass media. Phrases such as 'the global village' and 'the medium is the message' are now part of the lexicon. As it is, McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. The lucid introduction is up to speed on field of techno-sociological changes. 365p. Pap.