Enterprise-class social media management (SMM) is changing, according to a new report launched today by TrustRadius. Where these tools used to be maintained by the marketing team alone, big companies are making use of SMM technologies across the organization.

GuestSomething has to change in order for the MA industry, currently valued at less than $10 billion, to start seeing the valuations of a company like Salesforce, originally founded on sales force automation and now valued at around $40 billion. So what differentiates sales force automation from marketing automation?

Microsoft Research staff members have built an impressive new query-processing engine for performing big data analytics. Called Trill — a reference to “a trillion events per day” — the engine enables programmers to very quickly get results from queries on large piles of data.

In the marketing automation world, one thing’s a given: Hubspot has top market share. And it does — with close to 14,000 installs across the web … about as many as all other marketing automation vendors combined.

CEO Sean Merat said WitKit’s end-to-end tech guarantees security in communications with external collaborators. Encryption, conducted on local user devices, is decryptable only with the user’s passphrase.

“Let’s say you get an email containing an offer from a store,” CEO and cofounder David Trice told VentureBeat. “Go to the [physical store, buy a product,] and check out. They don’t know an offer has been given to you — they don’t have the context.”

VB WebinarThe mobile app analytics package that has only a 2% market share is used by seven of the top 20 grossing apps on Google Play and eight of the top 20 grossing apps on iOS — just one of the surprising findings you’ll learn in this must-attend webinar.

SponsoredAt this point, more people access the Internet via phones and tablets than desktops in the U.S. The smartphone will no doubt be at the center of an entire technology nervous system, powering all our connected devices.

Cloud file sharing company Box started its new chapter as a publicly traded entity today with a bang, closing out at $23.23, up 15 percent from $20.20, where it debuted this morning, and up more than 65 percent from the $14 per share price that Box set yesterday.

Cloud file-sharing company Box, one of the original cloud software startups, will enjoy a great deal of press attention and a financial booster shot this week when it goes public. But the significance of the spectacle will ripple well beyond company headquarters in Los Altos, Calif.

“Stop integrating, start marketing” is the slogan of this provider of triggered emails for e-retailers, newly renamed Bluecore. Now, the company is looking to expand on its specialized approach — but it won’t yet say how.

“Until now, there hasn’t been a dedicated, verticalized network for the [100 million-plus] marketing professionals across the globe to showcase their work or be found within their industry,” CEO and founder Ron Young said.