Monday, February 5, 2018

Physical Comedy in the 2018 Super Bowl Commercials

[post 440]

Any idea what a 30-second Super Bowl commercial cost this year? Wanna guess? Sure, go ahead... No, not a million dollars. Not two, three or four, but over five million. For 30 seconds. For real. And some of these are a full minute. No wonder the sponsors go out of their way to create memorable ads, succeeding enough that some people say they just watch the game for the commercials.

A lot of the ads try to be funny, with mixed results. What I have for you here are six ads that use elements of physical comedy. You can google for more "funny 2018 Super Bowl commercials," but these were the most physical. Just my way of pointing out that physical comedy is everywhere, we just don't think of it as such.

E-Trade
Making fun of us old people while reminding everyone to save for retirement.

Michelob Ultra
Chris Pratt as a deluded extra. Funny, but no pratfalls.

National Football League
In an attempt to burnish the NFL's shaky image, NY Giant teammates Odell Beckham & Eli Manning have the time of their life, dirty dancing to promote brotherhood. Or something like that.

And here is an interesting NY Times piece on the making of this video.Groupon
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An Introduction...

[So this is what I wrote six years ago; more or less true!]

Ring around a rosie, a pocket full of posiesAshes, Ashes, we all fall down

Welcome to the All Fall Down blog, an exploration of all aspects of physical comedy, from the historical to the latest work in the field, from the one-man show to the digital composite, from the conceptual to the nuts & bolts how-to. Be prepared for a broad definition of physical comedy (mine!) and a wide variety of approaches. Physical comedy is a visual art form, so there’ll be tons of pictures and videos, but also some substantial writing and research, including scripts and probably even some books.

This blog is a result of me wanting to follow through on lots of unfinished research from the past 25 years. It’s made possible by a full-year sabbatical leave from Bloomfield College that will take me through August 2010. It’s also made more practical by the ease of Web 2.0 tools for managing and distributing content. I had envisioned a web site similar to this blog more than a decade ago, but never got too far with it because it was simply a lot more work. Now, no more excuses!

Just as this blog will be sharing lots of goodies with you free of charge, I hope you will share your knowledge and ideas with me. Feel free to comment on any of it, or to write me directly with your suggestions. Admittedly I don’t see this as a free-for-all forum on the subject of physical comedy. It’s my blog, I’m the filter, and it won’t be all things to all people. That being said, I hope it will bring together insights, information, and people, and encourage others to make their own singular contributions to the field.

I hope to be adding substantial and varied material to the blog on a regular basis, so check back often and be sure to check out previous posts. And finally, a thanks to all of you, past present, and future whose work contributes to our knowledge — and our fun. We are truly standing on the shoulders of giants.

— John TowsenNew York CItyMay, 2009

My Physical Comedy Qualifications

So if you don’t blink, you can see me doing a pratfall on the original 1957 CBS production of Rodgers & Hammerstein’s Cinderella(starring Julie Andrews, directed by Ralph Nelson, stage managed by Joseph Papp).

My Favorite PostsOkay, there are literally thousands of physical comedy blogs out there, but only one physical comedy blogopedia. Why list my favorite posts? Because I want to draw attention to my best research and writing, to posts that make the strongest connections between old and new, between theory and practice, between ha-ha funny and broader global issues. If I die tomorrow, which is impossible because it's already the day after tomorrow in Australia, these are the ones I would like read aloud at my funeral, with high-rez projection of all videos. (Is it bad luck to write that?) Also, please mention that I never voted for a Republican. —jt

Here are some useful and fun blogs and web sites that touch on the whole field of physical comedy, rather than just sites by performers about themselves (not that there's anything wrong with that). Click away!

For the latest posts from these blogs, see below. (Blogs only; not web sites.) These are automatically sequenced by Google in order of most current posts. The blog at the top of the list is the blog with the most recent post. Since the whole idea is to keep you (and me) up to date on current posts in the field, blogs that have not been posting regularly have been dropped from the list; if you've been dropped but are now posting regularly, just let me know.

Here's a list of complete books available for free as pdf documents right here on this here blogopedia, arranged in chronological order; dates are publication in the original language. Clickhere for a Tech Note on these books. Click on the book title to go to that post. More books coming!