SOUQ integrates additional Amazon processes

SOUQ.com, a major e-tailer and marketplace in the Middle East, has integrated some of parent company Amazon’s processes ahead of White Friday, a major online shopping event in the region. SOUQ’s annual White Friday sale is set to take place from Wednesday 22nd November to Saturday 25th November, offering customers across the GCC and Egypt deals to match the lowest prices in the region.

Ronaldo Mouchawar, CEO and co-founder at SOUQ.com, said: “Energy and hustle in the company is exciting and White Friday brings out the best in each of us. We have already started to incorporate Amazon processes and systems to augment our combined passion to create a great experience for customers. Our teams have been working diligently for six months to source exciting and interesting deals, and prepare for the increased demand to ensure an exciting, seamless shopping journey for SOUQ’s customers.”

Last year’s White Friday event recorded the highest-ever sales of 1.2 million items. SOUQ expects this year’s shopping frenzy to be another record-breaking sale, which is why the company has increased its warehouse footprint to load up millions of extra items across the region as part of its Fulfilled by SOUQ (FBS) programme that brings greater selection and convenience to customers. The FBS programme extends services currently provided by the e-commerce platform to all its merchants, enabling them to effectively fulfill their delivery orders.

Customers will have the option to pay more conveniently as SOUQ rolls out its credit card on delivery option in the UAE. The company is also launching more pick-up points for customers in new locations to collect their shipments during the event.

Mouchawar added: “We are, quite simply, much larger than we were a year ago and we are preparing the business to grow substantially and significantly in the year ahead. We are most excited about this new chapter in our growth story as part of the Amazon family.”

“We look forward to incorporating their incredible technology to maintain a relentless focus on having effective and efficient operations to further improve the quality of our digital infrastructure, our products and services and, ultimately, better serve all of our company stakeholders, from customers, to employees, partners and sellers. We believe prioritising operational performance is equivalent to prioritising the customer experience, and we have a very exciting year of learning and growing ahead of us,” he added.

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2018, including DISTREE Middle East. DISTREE Middle East 2018, which takes place April 22-24 in Dubai, gathering together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products.