Canon is rolling out three new point and shoot cameras that'll take great pictures, fit in your pocket and won't break your budget.

The first of the trio is the 14-megapixel SX150 IS which has a 12x optical zoom, 720P HD recording and manual settings that you can tweak to your heart's content. It also has a 3-inch LCD and is available in conservative black or red. The SX150 IS will go on sale in early September for a reasonable $250.

Next in line is the 12.1-megapixel PowerShot ELPH 310 HS which has an 8x optical zoom, a 3-inch LCD, 1080P HD recording and a colorful coating of paint (your choice of purple, blue, pink, green and silver). The 310 HS will set you back $260 when it arrives in October, just in time for the holidays.

Finally, we have the 12.1-megapixel PowerShot ELPH 510 HS (shown above). This is the thinnest Canon camera on the market. It has a 12x optical zoom, 1080P HD recording, and a roomy 3.2-inch touchscreen display that makes it easy to navigate the menu system. It'll also let you touch to focus on a part of your image. You'll have to drop $350 if you want to grab the ELPH 510 HS when it arrives in October.

The three new PowerShots also have the DIGIC 4 image processing engine, the image stabilization (SX150 IS) and low-light capabilities (310/510 HS) that characterize Canon's compact camera models. In other words, they're great cameras that'll outdo your smartphone, but won't put a dent in your wallet like a DSLR. [Canon]