Despite the calamity of a fatal shark attack and horrendous weather conditions, the outdoor premiere affair was a major success. Sheltered by a Bedouin tent and inspired by a stylish red carpet-luminous theme, the event was coloured in with exquisite entertainment. A private VIP function and a stunning live acoustic performance by PRO Surfer, Steven Sawyer, certainly engaged the delights of both young and old alike. Why choose a place like Jeffrey's Bay to host a World Premiere? Well, not only is The Perfect Wave a quality South African produced film, but a great deal of the actual filming was done in this spectacular, internationally recognized 'Home of Surfing'.

This premiere event also signified the launch of just one of many marketing drives that will take place leading up to the much anticipated worldwide release of The Perfect Wave. The film is set to release in February 2014 across countries such as Australia, South Africa, the USA, and South America, to name but a few.

Scott Eastwood (Flags of Our Fathers; Gran Torino; Invictus; Trouble with the Curve; Texas Chainsaw 3D; Fury), Hollywood heartthrob and son of film legend Clint Eastwood, portrays Ian McCormack in the true life story of The Perfect Wave. The film takes viewers through an array of conflicting emotions and unexpected turns - from engaging in moments of absolute humor to pivoting the deemed lines of dramatic charisma, it surely keeps the audience at the edge of their seats. Cheryl Ladd (Charlie's Angels) brilliantly performs the role of Ian's mother, giving a realistic performance that epitomizes the unconditional love depicted between a parent and child. And for all those romance fanatics out there, actor Scott Eastwood undoubtedly rises to the top of his game with love interest, Rachel Hendrix (October Baby). The Perfect Wave is an all in all intriguing, suspenseful, thought-provoking, romantic, and feel-good feature film, hosting a memorable twist in the end.

"I was very moved by the movie and in more ways than I expected. Well done to everyone, it was a really wonderful piece of work." Hakeem Kae-Kazim (Pirates of the Caribbean III; X-Men: Wolverine; Lost; Hotel Rwanda)

"It is visually incredible & the story is just a powerful testimony to God's great goodness and to His Creation." Mpho Tutu (Daughter of Archbishop Desmond Tutu)

For more information about the movie, to watch the trailer, or to browse through pictures please follow the following links:

About Innovation Films:
Innovation Films is a creative film entertainment company comprised of multi-faceted service departments including production, distribution, consulting, marketing and publicity. The company's team consists of vibrant individuals who have each adopted its core culture of FUN, CREATIVITY and EFFICIENCY.www.innovationfilms.co.za

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