With the growing popularity of social networks (such as Facebook, Google+ and others), marketers’ interest in these sites has increased as a new source of target audience for promoting brands and companies. Very quickly, social media marketing (Social Media Marketing (SMM)) has become one of the elements of the Internet marketing mix.

The Right Visitors

It is used to attract visitors
(and therefore potential new customers) to the company’s website from social
media environments. But positioning on these platforms and methods of promotion
in them has a number of features.

Although this market has been
developing for more than 8 years, it still remains insufficiently studied.
Sometimes there are new tools that are able to change the process of promotion
in social networks.

What is the appeal and peculiarity of online communities? There are
several reasons:

Non-advertising message format

It is believed that the information
transmitted from one user to another in a social network is comparable to the
personal recommendations of a service / product or company by this person to
his friends, which means that there will be more confidence in such a message
than regular advertising.

Distribution of information on the principle of “word of
mouth”

The main task when working with social groups in networks is to create such content that will be distributed by people on their own, without additional efforts from the initiators of messages. For the Betadac Social Media now you can have the best details available now.

Deep targeting

You can select the target
audience, personalize users, explore real customers, their personal and
professional preferences and focus the advertising campaign on a specific
segment.

Interactive

The ability to quickly respond to
questions and feedback from visitors, maintain the necessary dialogue.

When SMM companies are effective

It cannot be said that promotion
on the Internet will be equally effective for various business players and that
any tools can be used. That is why it is necessary to choose the right
SMM-company strategy and evaluate its capabilities and results. It is necessary
to single out certain categories where the promotion in social networks will be
effective:

B2B sector

But in some cases, for example, a
highly specialized B2B business, with spontaneous transactions (such as a taxi
service) or low-quality offers, SMM companies will be ineffective for them.

Attracting visitors or attention
to a brand / product through social platforms is important not only to promote
companies, but it is also successfully used to solve other business problems:

sales (repeat sales and recommendation sales);

branding, work on the brand image;

improving the quality and quantity of traffic to
an external site;

neutralization of the negative (reputational
marketing).

What is attractive online community:

their features and reasons for high demand

The most natural form of communication.

There is an opinion that
informational data that is transmitted between users is comparable with the
personal recommendation of a service / product or brand by a person to their
friends, hence the trust attitude to similar messages compared to regular
advertising.
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