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'MO' TIME FOR DC

— October 07, 2008

DC is getting behind the Movember challenge, aimed at raising awareness and money for men’s health issues, for a second year.

The challenge entails growing out a “mo” (Aussie slang for a moustache) for the month of November. Guys, or “mo bros,” can register online right away to create individual profiles featuring their staches while raising money for men’s health and the fight against prostate cancer.

In 2007, 81 DC “mo bros” raised $48,497. DC President Nick Adcock himself raised a total of $18,790 for the cause.

This year DC is promoting Movember with a limited sandal called the Ponto, which has been designed to reflect the 2008 tag line, “United We Believe,” with a portion of proceeds ($5 of every sandal sold) going back to Movember. DC will also host online consumer contests.

"Movember is a great way for all to have some fun while supporting and raising awareness of men’s health," says Nick Adcock. “Everyone at DC had a ball participating last year and can’t wait to ‘get growing’ again this year.”

Movember, an Australian non-profit organization, was founded in 2003 by two Australians inspired by men’s health issues and the thought of rocking the moustache.

Since Movember’s inception, almost 200,000 “mo bros” have sported a mo and more than $29 million has been raised globally for prostate cancer research, including $740,568 raised in the US last year. Movember remains one of the biggest global events supporting the fight against prostate cancer.

The month of Movember will conclude with galas in New York, Los Angeles, San Francisco, San Diego, Chicago and Boston. The Ponto, available for purchase online from November 1, will also be sold at each gala.