Decathlon’s #PlayFor to imbibe sports in daily life

Decathlon India is a sports company established with the motto of infusing sports as a regular part of everyone’s daily routine. The brand attempts to imbibe this behavior with their latest campaign, Play For.

Decathlon came up the Play For campaign which says that playing is not just for exercising or winning, it is for a 100 other reasons. The campaign was released very aptly released on National Sports Day. It urges people to think about what they play for and why it makes them happy.

The campaign has been conceptualized by Social Kinnect. The video launched by Decathlon is truly inspiring and will surely get people on their feet! Check it out: