The real cost of poor prospecting to UK businesses (INFOGRAPHIC)

New research from NewVoiceMedia provides a compelling insight into a prospect’s view of B2B sales practices, revealing that just 10% are completely satisfied with sales approaches they’ve received.

And with findings uncovering that more than half of sales calls are poorly researched, the study exposes the huge disparity between a prospect’s requirements and the behaviours and techniques used by sales reps throughout the UK.

The real cost of poor prospecting and the best practices of winning sales professionals

New research from NewVoiceMedia provides a compelling insight into a prospect’s view of B2B sales practices, revealing that just 10% are completely satisfied with sales approaches they’ve received.And with findings uncovering that more than half of sales calls are poorly researched, the study exposes the huge disparity between a prospect’s requirements and the behaviours and techniques used by sales reps throughout the UK.Download the research report for a detailed analysis and discover the best practices of top performing sales professionals.- See more at: http://www.newvoicemedia.com/the-real-cost-of-poor-prospecting/#sthash.m5dVJKLy.dpuf

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Nicola is corporate communications director at NewVoiceMedia. She will mostly blog about customer service, industry news, events and company updates. Follow Nicola on Twitter at http://twitter.com/nbrookespr