A Louisville-based company announced it will stop selling controversial T-shirts.

CaféPress received backlash on social media for printing anti-police messages on clothing.

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After initially standing its ground against protests, CafePress is now making a change.

The shirts at the center of the controversy included an expletive directed at police.

It's a T-shirt that would catch anyone's attention, no matter how you feel about the message.

“I feel like the police are here to serve and I think that sends the wrong message,” Jessica Moyer said.

At first the company selling the shirts said the message didn't break their rules.

In a statement, a Cafepress spokesperson said:

“CafePress is a platform for self-expression. We give our users the tools they need to create products that speak to their personal beliefs, interests and hobbies. Though we may not always agree with their viewpoints, our users are empowered to create products that are a reflection of themselves - so long as these products don't violate our Content Usage Policy.

“The anti-law enforcement designs currently available on our site do not violate this policy.

“Removing merchandise that does not violate our content policy censors users who have the right to share their opinions. We will continue to carry these designs as well as designs that demonstrate support for law enforcement officials. This is no different than most other products that deal with social issues, as we allow designs both for and against sensitive topics.

“We appreciate the feedback from our community and will continue to protect your right to express yourself.”

The company’s policy prohibits a number of things, including, hateful terms, vulgarities or images considered by the company to be generally offensive.

But within a few hours of releasing that statement, CafePress said they have removed the controversial T-shirts from their site.

In a new statement they say:

"We believe that some products sold on CafePress can have a powerful place amongst important conversations happening across our country about law enforcement and initially felt that these designs had a place in that dialogue. However, in light of recent events and a shifting national mood, we feel the sentiment has changed and it's clear that this particular phrase has morphed beyond a disrespectful protest to a message of hatefulness, and that's not within our community standards."

A spokesperson from Cafepress declined our request to talk on camera about the T-shirts.