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PEOPLE: BRADY'S BUNCH

Biography, the new monthly magazine spinoff of the popular A&E series, is for sale on newsstands for the first time starting with this month's issue. Mel Gibson's on the cover.

The Mercedes commercial with everyone singing "Fall-ing in Love Again," a la Marlene, is just plain wonderful.

What's the story on key player Peter Francese in The Wall Street Journal's own brief story about Dow Jones' having sold its American Demographics subsidiary to Cowles Business Media? Why does he stay put and not go with the package?

Pretty classy, huh? The Vatican (Pierfranco Pastore, titular bishop of Forontonio) sends along its new volume called "Ethics in Advertising," recently published by the Pontifical Council for Social Communications, headed by American Archbishop John P. Foley. People in the biz who think they ought to see the latest Church stance can get copies from the publisher, Libreria Editrice Vaticana, 00120 Citta del Vaticano, Rome, Italy.

Ralph Lauren and director Milos Forman joined forces to encourage Columbia University filmmakers in N.Y. and L.A. Works by 100 students will be screened and $50,000 in awards made the week of April 13-19.

Lunching at Pietro's on East 43rd, Clay Felker and Steve Brill. Steve mulling a new mag about the media?

The prestigious Medill School of Journalism at Northwestern holds its 10th annual magazine and new media "job fair" April 15 on campus. For info or to reserve a table, phone 847-491-2049.

Magazine Publishers of America promoted Diane Cremin to professional development director.

Ed Kosner of Esquire and The New York Observer don't like each other much. Ask Ellen Levine.

Former Ad Ager James Forkan joined Multichannel News as a senior editor.

Classy move by Terri Edelman, who heads Edelman Group in Manhattan, and donated $15,000 toward scholarships at her alma mater, Mount Vernon High in Westchester.

Tom Goff the new man to see about advertising at Arco in L.A. The company's longtime "Mr. Advertising," Walter Coyne, has retired. Goff's a former top editor at New York and other major magazines. Arco's agency is Kovel Kresser & Partners, Los Angeles.

Latest edition of "Passport to New York," the pocket-sized guide to "the 400 restaurants that matter most," is out. Written by Amy and Peter Meltzer and John F. Mariani, it's published by Passport Press at $10.95.

If you have to ask who Tony Zale was, you're not a fan of "the sweet science." Zale died in Indiana at 82. His three championship fights with Rocky Graziano will never be forgotten.