Thursday, October 15, 2009

I did a photo shoot a few weeks ago with photographer Magnus Österhult and models Ida Kyllerman and Simon Brentén. Here is parts of the result! It looks like they want to kill us, he he. We had so much fun over Simon's gaze. You crazy boy, I love it!

Most of the clothes on these pics will be out in stores and in our webshop soon...! I'm going to deliver the striped military inspired jacket to the boutique Flex-Fashion-Interior in Berlin in the beginning of November...and a German magazine is right now borrowing the same jacket for a shoot next week :-)

The rest of the garments you see on the these particular pictures will be sold in stores in Tokyo, New York and Edinburgh from January on.

Oh, I visited a factory last week and took lots and lots of pictures. I thought it might be fun for you guys to see some machine porn! I love the mechanic look of machines and I'll show you as soon as I have uploaded the photos!

Tuesday, October 6, 2009

First of all I'll just give you this sneak peak from Spring/Summer-10. Will this be a bestseller? People pretend to like it anyway...well, I like it.

I am definitely an evening person and I dread for tomorrow morning! My train leaves the Central Station at 07.14 for Borås, the textile Mekka of Sweden. I have appointments with a couple of fabric agents and a sewing facory that hopefully will be able to help me with sampling. I'll bring the camera!

I've been at home not working for a while now and I'm booooored...and behind schedule! I don't have the time to get ill, and for that same reason I have ended up right where I am at the moment. These first couple of years with RM is a PAIN! I long for the day when I can afford a staff. Please, everyone out there, won't you love me a bit more? Or just give me a fucking chance!

Anyway, I'm feeling better now and I'm ready to get down to business!!! Yesterday I got an update from New York and was told that a couple of stores now have confirmed their orders for the upcoming Spring/Summer. On top of it all I just received a lovely e-mail from Wesley at Made From Plastic who loves my designs! Thanks W, you made my day!

Ravishing Mad is the alias of Anna Österlund, Malmö based Swedish fashion designer, artist, painter, film maker and photographer, who works closely with artists alike.
Over the years, Ravishing Mad has become Anna's middle name more than just the fashion brand it once was. She now works cross-disciplinary photographing, making short films, exclusive fashion items and paintings, often in collaboration with musicians and other creatives.
Anna Österlund holds a bachelors degree in Arts,
major in fashion design and graduated from the Swedish School of Textiles in 2006. A year after graduating she launched the fashion brand Ravishing Mad, and was until early 2012 producing androgynous ready-to-wear collections and jeans at high quality factories around Europe, as well as conceptual hand-made one-offs in her studio in Malmö, Sweden. The collections were shown in Paris, New York, Berlin, Copenhagen and Stockholm and sold in major cities around the world.
She frequently runs workshops for schools companies in the subjects fashion, identity, branding and creativity, in a non-afraid approach to working fast and using DIY methods and guerilla marketing.