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There are enough bad business videos online to fill every landfill of the internet. Largely you can put it down to inexperience. Looking for cost savings or due to ignorance in the field, businesses hire lower quality video staff. I’ve even seen marketers stressing the importance of video marketing by suggesting that if a small business doesn’t have the budget for it, they whip out their phones and start shooting. I can see why a DIY video would appeal to a bootstrapping entrepreneur but before you get your phone out and...