Taobao quietly launches mapping service in China

Administrator from JP

Apple’s decision to ship iOS 6 without Google Maps last month was an opportunity seized upon by Baidu in China almost immediately. Now, following the calm after the #Mapgate storm, a new challenger has entered the market in China, in the form of Alibaba-owned e-commerce giant Taobao.

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The service, which has had no marketing push whatsoever, is available to users of the Taobao Local Life mobile app, as well as Taobao Travel, and price comparison app Etao Guangjie. The service can also be accessed and used via the Web from [map.taobao.com ]