We live in an era of social websites; people stay home watching funny videos on YouTube, they check their Facebook or tweet from their tablets or smartphones, they even take pictures of their restaurant meals and post it on websites like Instagram. What should be a “no-brainer” is often overlooked: businesses, especially smaller ones, can benefit from social media exposure, especially from the huge social giant, Facebook.

There are three mistakes you can make when promoting yourself and your business or service.These are rookie, amateur, and foolish mistakes that can cost your operation dearly. These are mistakes we’ve all made, some of us over and over. If you want to promote your business you need to understand how fatal these three missteps can be, and learn how you can easily and affordably ensure you never make them again.