A+R Stores

A+R Store is the leading independent resource for modern products, gifts and furnishings. I began to develop the company identity for A+R Store including logo design, printed matter, store front signage, product design and an e-commerce website in 2005. The logo reflects the relationship and initials of husband and wife owners Andy and Rose. Using negative space to create the + sign, each letter is dependent on the other to finish the mark and create one whole. There’s no A+R without Andy and Rose! For more visit benloiz.com