A new coffee shop in Southern California is about to find out how far parody laws will take them.

Dumb Starbucks Coffee opened over the weekend in the Los Feliz neighborhood of L.A. The store is very similar to Starbucks, the nationwide caffeine dispensary, but it puts the word "Dumb" in front of everything.

According to USA Today, Dumb Starbucks menu features Dumb Espressos, Dumb Frappucinos and other popular drink items in sizes of dumb tall, dumb grande and dumb venti. They even offer fake CDs by "Nora Jones" and a "Dumb Jazz Standards" music compilation.

The storefront, located at 1802 Hillhurst Ave in Los Angeles, also uses the famous mermaid logo with the words "Dumb Starbucks Coffee" written around it. The same image appears on the cups of Dumb Starbucks Coffee given for free to the many who waited in line. At one point, Twitter users complained on Sunday the wait was two hours long.

But if they're not selling drinks, what's the point? Are they just trying to stick it to a corporate brand?

The Independent suggests the satirical shop is one of three things: performance art, a TV stunt, or just a legal dispute waiting to happen. One customer told a local television station they saw a "camera in the espresso machine," suggesting it's for a reality TV show.

The Daily Mail reports Dumb Starbucks posted a notice defending their name as fair use under U.S. parody law, comparing it to "Weird Al" Yankovic's popular joke songs like "Eat It." The law states certain parodies of trademarks are permissible if not too directly tied to commercial use -- so far, Dumb Starbucks isn't charging for its drinks -- and protected under the First Amendment as artistic expression.

"We are simply using [Starbucks'] name and logo for marketing purposes," the shop claimed. "By adding the word 'dumb' we are technically 'making fun' of Starbucks, which allows us to use their trademarks under a law known as 'fair use.'"

The Los Angeles Times adds Dumb Starbucks is considering itself a work of parody art: "In the eyes of the law, our 'coffee shop' is actually an art gallery and the 'coffee' you're buying is considered the art."

A spokesperson for the real Starbucks told The Hollywood Reporter that the mock store has no affiliation with the Seattle-based chain and is "looking into" the matter.