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About Chana Cars

Chana – Chinese Car in Filipino Streets

Chana official name is Chang’an Automobile (Group) Co. Ltd is one of the top four automobile companies in the year 2012. The headquarters is situated in Chongqing Province of China. This company is a state owned enterprise. This government of China owned company specialises in production of micro vans, vans, no frills passenger cars and small trucks which are used for commercial purposes.

They are one of the largest producers of automobiles each year in China. It also has a subsidiary name Chongqing Changan Automobile Company. Chongqing Changan Auto Company is listed in stock exchange of Shenzhen. Despite being listed in the stock exchange it is also controlled by the government of China. Chana have gone in many ventures with foreign automobile manufacturers such as PSA Peugeot Citroen, Suzuki and Ford.

Historical foundation

According to the company it originates in 1862 when Li Hongzhang a Chinese pioneer established the Shanghai Foreign Gun Bureau. No concrete information is there about the transition from a gun bureau to an automobile company. During the latter part of the fifties the company first started assembling a jeep for the brand Yangtze River. They made great progress and by the end of the eighties they started manufacturing vans and small trucks which are used for commercial purposes.

In the year 2009 Chana got acquisition of two small Chinese Automakers named Hafei and Changhe. In the year 2010 the parent company that is China Weaponry Equipment sold more than 2.38 million units and got the rank of fourth most productive automobile manufacturer in China.

In the year 2010 this company got a new avatar as they released a new logo for the consumer models but retained its former red arch band logo for its commercial models. Reports are that in the year 2012 Chana devoted 72% of their production in making Commercial vehicles. This however clashed with the interest of Chinese people as they preferred small commercial vans and trucks. Later that year in the month of November Chan underwent joint venture dividing Changan Ford Mazda Automobiles into Changan Mazda and Changan Ford.

Joint Ventures

Chana or Chang’an Automobile (Group) Co. Ltd underwent three major joint ventures with foreign companies. The companies with which they underwent ventures are as following Ford Motor Company, Suzuki Motors and Peugeot Citroen Automobile.

Ford Motors - Chana underwent a joint venture with Ford Motors in the year 2001 to form Chang’an Ford. The company started off by producing Chinese version of Ford models with complete knock down kits. In the year 2010 there were supposed to be many showrooms built in third tier as well as second tier cities in China.

Suzuki Motors - Chang’an Automobile (Group) Co. Ltd underwent a joint venture with Japanese Automobile manufactures, Suzuki motors to form Chongqing Chang’an Suzuki Automobile Co. in the year 1993. They were already in a partnership from the year 1983 for assembling of in inexpensive trucks used for commercial purposes. This company built cars like Suzuki Cultus, Suzuki Alto and its latest offering the Swift.

Apart from these cars Chana has continuously kept on producing vans and small trucks which are used for commercial purposes utilising the 1999 Suzuki carry license. These cars were made with the help of technology of Suzuki Motors but carried the brand name of Chang’an automobiles.

Dongfeng Peugeot Citroen Automobile- a French automobile manufacturing company underwent joint venture with Chana in the year 2010. This joint venture was set up to produce light weight commercial vehicles and passenger vehicles. This joint venture has its own production plant in Shenzhen province of China. This plant has a capability of producing about two hundred thousand units of vehicles every year.

Chana in Philippines

Chana has distributors in Philippines and Focus Ventures Inc is one among them. It is the official distributor of Chang’an Automobiles. Focus Ventures have introduced a Promotion a named "Back to Business" to help boost Small and Medium Enterprises. This offer allows people in Philippines to buy the model "Chana Star 2" only at a rate of 99,000 pesos.

The parent company of Motor Image Filipinas, Tan Chong International Limited are planning to start distributorship of Chang’an automobiles in Philippines. It plans to distribute passenger car model of Chang’an in Philippines as well as Indonesia.

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