“Screenshots alleged to be of a forthcoming Samsung smartwatch have been posted on the Korean message board Ruliweb (via SlashGear), suggesting possible competition for the rumored Apple ‘iWatch,’” Ben Lovejoy reports for MacRumors.

“It is unclear whether the watch will be a self-contained product, or rely on a Bluetooth connection to a smartphone,” Lovejoy reports. “The watch screenshots indicate that the device is running software called AltiusOS beta2, and an app navigation screen bears a resemblance to the tiles seen on Windows Phone.”

Lovejoy reports, “SlashGear notes that the screenshots are 500×500 pixels, and suggests that this may be the resolution of the screen.”

Read more and see the screenshots in the full article here.

MacDailyNews Take: Not on Tim Cook’s iWatch.

[Thanks to MacDailyNews Readers “Dan K.” and “Brawndo Drinker” for the heads up.]

“It’s a question that’s been asked since Apple rose from the ashes in 2001, a time during which the company has become nothing less than the most valuable in the world,” Creamer writes. “Nevertheless, journalists, analysts and just about everyone else have been champing at the bit to pinpoint the exact moment when the company will lose its imagined Svengali-like grip on the minds of American consumers and Appleapocalypse is upon us.”

Creamer writes, “Ricocheting around the web last week was a Wall Street Journal article headlined: ‘Has Apple Lost Its Cool to Samsung?’ CNBC asked ‘Is Samsung Cooler Than Apple?’ … For a marketing world that has been hanging on every Apple move for decades, these are huge questions that seem to herald some sort of new brand order. They also might be the wrong ones entirely. After all, it’s been a long time since Apple has had to worry about issues of cool — it’s a ubiquitous cultural force with little of the underdog feel it had when it was the hip alternative to IBM or Microsoft.”