Latest Blog Posts

5 Things Your Website Needs for Generating Leads Your website is an important part of lead generation. Often the first impression potential customers have on your business is your website. That’s why User Experience is crucial in assisting viewers in taking the... read more

In one of the episodes of Shark Tank Australia, Janine Allis, the founder of Boost Juice and investor of Shark Tank, said something that sticks with me as a business owner. Watching Australian investors presenting and pitching their business ideas amazes me. We have... read more

There are so many online tools and softwares available today that can help us leverage our time tremendously as business owners. Some tools can even be set in such a way that it could automate up till 80% of the tasks, leaving you time and energy to tackle more... read more

Which social media marketing campaign works and which one doesn’t? Do you know what gives you the best return of your social media investment? Watch Martha’s video on Tracking Your Social Media Marketing and tools you can use to track your social media... read more

As a business owner, web designer & an online marketer, I have spent many of my hours glued to my Apple iMac computer. That is in addition to regularly going to business networking, meeting clients and running workshops and training. I used to feel guilty for... read more

To have a better performing website is to have the web page to convert better first, then look at increasing traffic, not the other way around. But how do we create a page that converts? In this short video Martha goes through the 7 essential elements of a great... read more