Welcome to the Beta Trial for Real-Time Analytics!

A couple weeks ago I signed up for early access of the Real-Time reports. Today I was able to give it a shot.

Hello Google Analytics user!

We are writing to inform you that you have now been added to the beta for Google Analytics Real-Time! As we announced the Real-Time reports show you what is happening on your website as it happens.

You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of Google Analytics. Real-Time reports are in the new Home tab. You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters.

Thank you,
Google Analytics Real-Time Team<

Here are the first sneak peek screenshots from my initial test-drive.

The number of visitors on the site right now:

Very good points from the Analytics Help on the ways you might use Real-Time:

monitoring whether new and changed content on your site is being viewed

see whether a one-day promotion is driving traffic to your site, and see which pages these visitors are viewing

monitor the immediate effects on traffic from a blog/social network post or tweet

immediately verify that the tracking code is working on your site

Data visualization in real-time:

Traffic Sources:

Top Active Pages (this blog post appeared in the real-time reports shortly after publishing):

Where they are from:

UPD Nov 16, 2011

Google Analytics Real-Time (beta) now available to all:

Your Google Analytics account is being updated.

Dear Google Analytics user,

We’re excited to share that the new version of Google Analytics will soon be activated in your account. In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features. Here are a few of our favorites.

Google Analytics Real-Time
Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.