How to Increase eCommerce Sales with Instagram Social media has now become a powerful tool for marketing your business. It is the best possible option if you want to reach out a large number of audiences, improve the customer engagement and boost your sales. It should be one of your marketing strategies to use social media to grab your potential clients. And among these media, Instagram is one suitable platform to market your business and increase eCommerce sales. Despite a few preconceptions that Instagram lets the users just post their pictures and there is no direct link available for the purchase of a product, Instagram announced that it has around 700 million users and is not less famous than Facebook or Twitter. Then what makes Instagram such an effective platform and how can it be used to improve the eCommerce sales?