Heh, I actually got a response from Fuji today, very nice of them to actually answer my questions.
Unfortunately, it was discontinued and will not be resurrected again. I kind of expected that, but hey, it's always good to let the manufacturers know that you care about their products

I have, during the past couple of weeks, secured around 30 rolls of Neopan 400 in 35mm. I will probably see if I can get hold of some more (starting to get space issues in my freezer, no room for food anymore!). 50 rolls should probably last me a very long time.

Stocking up and then ordering as usual until my stash is getting old, or they stop production of this film in 35mm, is what I plan to do. ^^

Fw: [Contact Tokyo Headquarters]?

yoriko*****@fujif?ilm.co.jp

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To *****

Dear Mr./Ms. **** Helin,

First of all, thank you so much for your inquiry about our films.

We had discontinued the Neopan 400 in 120 format due to the rapid decrease in demands.
And unfortunately now we don't have any plan to produce this film again for same reason.
We are sincerely sorry for this inconvenience.

They said the same thing about Velvia 50. If anything, it was more complex to re-introduce Velvia 50 as they had to find a substitute for one if its component parts which they could not source any more.

Steve.

"People who say things won't work are a dime a dozen. People who figure out how to make things work are worth a fortune" - Dave Rat.