CVB strikes back

Written by Brian Goff
Friday, 22 February 2013 15:06

From all accounts, one could say the Tunica Convention and Visitors Bureau has gone to the dogs.That’s because the county’s official office of tourism has initiated countermeasures to offset a series of negative ads sponsored by Southland Greyhound Park.“We just tried to have some fun with the Southland ads that have been running (on television) in recent weeks,” explained Tunica CVB President Webster Franklin. “We started a social media campaign that turned into a word of mouth campaign. It’s a cooperative effort between the CVB and all nine of Tunica’s casinos. It’s been very successful.”