"A person becomes naïve if they're too kind. Careless if they're too bold. And no matter how hard you try to protect others, there's no gratitude. Those who can't comprehend such things aren't fit to be magical girls."

In the shadows of the city, a war is being waged between the grotesque witches and the magical girls who fight to limit the former's destructive influences. A small cat-like creature named Kyubey appears before Madoka, and offers to grant a single wish in exchange for her services as a magical girl. The idealistic Madoka wants to accept the contract so she can help people in need, but Homura — who reveals herself to be a magical girl — seems determined to stop Madoka for unknown reasons.

The series has been dubbed and released in the US by Aniplex USA and Manga Entertainment in the UK. The series was aired on Australian TV on ABC3 starting on the 29th of June. The series can now be found by US users on Crunchyroll, Hulu, Daisuki and Daisuki's YouTube channel (all subbed), and dubbed on Netflix.

In December 2015, a trailer for a new Puella "project" was released. Because of previous announcements that the studio was considering making a Rebellion sequel, this may be confirmation of such a sequel.

In October 2016, it was revealed that the anime will be crossing over with The Battle Cats, featuring characters from the anime as Cat units and enemies. It has not yet been revealed what content will land on Madoka Magica's side.

The anime has several spin-offs, such as manga and games, which can be found in detail on the franchise page.

Contrast Cardcaptor Sakura, which serves as the show's most obvious antecedent; Claymore and Lyrical Nanoha which are examples of relatively adult and drama-laden treatment of the genre that are, however, played straight; and Kill la Kill, for a series that is arguably the antithesis to this show.

Late-Arrival Spoiler Warning:Puella Magi Madoka Magica is one of the most popular anime franchises in the anime fandom as of the winter 2011 season. In other words, there are a great deal of SPOILERS below — most marked, some unmarked, but all of which may possibly ruin your enjoyment of the story. Avoiding these pages is highly suggested for those who have not seen the show.

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