Event HighlightsThere's more to PSRO 2009 than just educational sessions. Check out these highlights taking place during the PSRO Annual Conference and the PMA 09 International Convention and Trade Show.

FL2 Renaissance Luncheon: Marketing Your Business for Success!Wednesday, March 4 ∙ 12:30 p.m. - 1:50 p.m.Fresh ideas take you to the next level and get you noticed! Understand what makes your business unique from competitors, especially for your specific target markets. Learn to effectively communicate brand messages, from how your phone is answered to letterhead, direct mail, and websites. Find out which of the ever-changing advertising methods are the most effective!Speaker: Melanie Hoffman, Brandnu Marketing

PMA Big Night – Featuring The Beach Boys! (#)Wednesday, March 47:00 p.m. - 8:00 p.m. Reception (#)8:00 p.m. - 9:30 p.m. PMA Big NightLocated at the Las Vegas Convention Center, South Hall.The Beach Boys continue to create and perform with the same bold imagination and style that marked their explosive debut more than 40 years ago. America’s favorite band continues to play more than 100 shows annually, setting attendance records and selling out fairs, festivals, performing arts centers, and casinos along the way. In 2006, the band released Sounds of Summer: The Very Best of The Beach Boys, which certified double platinum, marking their biggest resurgence since 1976!

Let the Beach Boys take you back to younger days with the sounds of “Surfin’ USA,” “Kokomo,” “Fun Fun Fun,” “Wouldn’t It Be Nice,” “Good Vibrations,” “California Girls,” “Little Deuce Coupe,” “I Get Around,” and other hits you’ll easily recognize and eagerly sing along with! Enjoy the legendary vocal harmonies of The Beach Boys, which will continue to evoke fond memories of summertime youth, fast cars, and young love for decades to come!

Tickets are $49 member/$79 non-member (discounted price of $39 member/$69 non-member with the purchase of the All Conference Connection Pass) and include two complimentary beverage tickets for the Big Night Reception and The Beach Boys performance.

SCL PSRO Renaissance LuncheonThursday, March 5 ∙ 11:30 a.m. - 1:00 p.m.Please join us for fun and networking with scrapbook retailers and suppliers – and leave with more dynamic ideas for your business!