Plus, with a wide variety of shows andmedia running, it’s not difficult to moveshows in and out of time slots with verylittle notice, keeping performance at thehighest levels possible—and we haveaccess to times and day parts thataren’t typically available to mostagencies.

In Analytics, We Wrote the Book
Another quality that sets MERCURYMEDIA
apart is our use of a sophisticated range
of analytical methodologies, including
breakthrough capabilities with our suite of

Helping Drive Your SuccessYou may know us for our expertisein the Long Form marketplace,but MERCURYMEDIAalso is highlysuccessful in Short Form media andmanagement. The digital arena isanother rapidly expanding market wherewe can help maximize your Direct Responseefforts across a wide range of response-driven interactive platforms. Also, excitingnew MERCURYMULTICULTURAL can help boostsales in fast-growing Hispanic markets, andmanage your Spanish-language campaignfrom creative through profitability.

MERCURYMEDIAhas been the gold standard in direct response media planning, buying and marketing management for more than 20 years. As one of the largest privately owned, full service direct response media gencies in the nation, we’ve helped a virtual Who’s Who of direct marketers launch undreds of highly successful campaigns with our industry insight, advanced analytical tools and personal service.

optimizing tools. From customer profiling to ROI optimization, pricing to market influences and more—our proprietary analytics give us the insight to help maximize your success.

MERCURY also offers clients the unique Internet Media Reporting (iMR) system. Providing online access to real-time results updated every two hours during business days, as well as media schedules; reports are downloadable 24/7.

After decades of consistent effective media
placement and purchasing well over a
billion dollars worth of media, MERCURY has
strong media relationships that enable us to
negotiate large contracts at lower rates—
a cost savings that we pass on to our clients.

No matter what you run or where, MERCURY offers hard-working, hands-on support that’s key to success, whether you want media planning and purchasing alone, or start-to-finish campaign management from the creative phase
through the life of your product.

For Direct Response media support with the greatest insight and value, or personalized attention for all phases of your campaign… don’t miss out on your golden opportunity
to partner with the best.