Virgin grabs attention with new safety video

Today Virgin America releases its new, long awaited, much anticipated pre-flight safety video. It’s the first time Virgin has updated its safety video since the droll animated cult classic that debuted with the airline in 2007. As a matter of fact, the flashy new video is a complete departure from the previous version. So fasten your seat belts!

To me, the new video looks like an episode from Glee, and I keep expecting Mr Schue to come in and quiet everyone down and get to the serious business of safety.

It’s fun to watch and definitely gets my attention. (High point for me is at 3:32- the bit about not smoking, “don’t you do it!”)

But since BAT readers are frequent travelers… and will undoubtedly see this over and over again… I wonder how many times they’ll smile at it before they start to grimace… but who knows?