By Hayley Biddle The Beginning The evolution of advertising has been an action-packed whirlwind since the golden age of television in the 1970s when an individual’s exposure to advertisements was far more limited than it is today. The average person has gone from seeing approximately 500 marketing messages per day to a mind-blowing […]

By Dustin Williams For as long as people have used search engines to find information on the internet, the question of “what is SEO and why is it necessary” has been one of the most asked by website owners. The quick answer is that search engine optimization (SEO) is the process of making a website […]

By Noelle Graf Content marketing, SEO, social media, PPC — the digital marketing landscape is vast and a little intimidating. Just like you wouldn’t head out on a cross-country road trip without GPS, you need to know what you’re up against when it comes to online marketing. Digital marketing trends and strategies constantly evolve. If […]

By Dustin Williams If you have been doing search engine marketing for as long as I have you are probably aware of the ongoing battle Google is waging to make search results display the most relevant websites to the search query. Even Google’s recent core algorithm updates were centered around this primary goal. They want […]

By Maddi Hardy Who didn’t hear about the infamous scandal of IHOP becoming IHOb? It was a marketing scheme that flooded all of our social media channels. As it has now come out, it was never their plan to permanently change their name to IHOb. It was all just part of a grander plan to […]

By Noelle Graf On the heels of announcing 1 billion users, Instagram announced something even bigger yesterday: the introduction of IGTV, a standalone app for watching long-form vertical video. Instagram co-founder and CEO Kevin Systrom (@kevin) introduced IGTV from a live broadcast event in San Francisco. This brand-new experience is available inside the main Instagram […]

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