Paul Wilmot Communications Ventures to Cannabis Territory

Paul Wilmot Communications (PWC), a public relations firm servicing companies in and out of the United States, is the latest agency to venture into the cannabis industry. The agency’s expansion follows in the wake of Havas Media’s entrance to the world of marijuana early in July 2019.

Taking the Road Less Travelled

With the wave of legalization hitting the different areas in the United States and the global market, Paul Wilmot Communications believes that it has the capacity to “provide the opportunity to introduce the new uses of CBD within the broader cannabis category.”

In line with the growing market opportunities in the field, PWC chief executive officer Hampton Carney states that the niche creates a “tremendous opportunity to educate the general public on their benefits while creating broader, mainstream acceptance and understanding of the category.”

Samantha Kain, managing director of the company, shares that the new division was created specifically to address the growing needs and demands of the industry. With over two decades of experience, the agency hopes to cement its place by continuously creating strategic brand awareness.

Beautiful Partnerships

Following news of its departmental expansion, PWC reveals in its press release that its services have been retained by three clients in the CBD and cannabis-derived industry. The services will range from influencer campaigns, media relations, community management and engagement, corporate communications, and thought leadership.

Despite giving the public a glimpse of its future endeavors, the communications agency remains mum on the list of clients it is currently working with. According to its press release, the company will name its three partners later this fall.

What the Future Holds

Under its newly-established division, Women’s Wear Daily predicts that the agency will be working closely with brands in the beauty and skincare sector, particularly with the firm saying it is slated to roll out CBD and THC products and retail concepts that cover skincare and beauty items. The line will include body balms, tinctures, supplements, and many more.

Besides these, the new PWC division will also be responsible for handling fashion lines and accessories related to the industry.

Alongside the new division, PWC’s broadcast and podcast team will work towards giving new clients exposure through initiating conversations surrounding cannabis.

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A 7-Step Guide To Growing Marijuana at Home

All the talk about cannabis can cause excitement to the point of getting your hands dirty and growing your very own plant. It can be a fun hobby and the start of an exciting business opportunity as well.

Also, for individuals using cannabis for medicinal value, it is possible to obtain the best quality buds grown with proper care. From seeds to buds, here are seven steps to follow to grow a cannabis plant at home.

1. Choose the Perfect Spot

The place you select for your plant must be secluded and out of the way to reduce tampering. It must offer the liberty to control essential parameters such as temperature and light for the plant to grow well.

You can choose an empty room, basement, attic, garage, or any space available that is easy to clean and private to grow your very own cannabis.

2. Pick the Right Seeds

Choosing the right cannabis seeds helps to achieve a good yield for your use. If you are planning to grow any particular strain for medicinal usage, you can shop here from your trusted source of premium marijuana seeds.

If you are a first-time in growing marijuana at home, choose the easiest strain to care. It will help you learn about the plant, while not having to invest too much time, money, and other resources into it when growing marijuana at home.

Among pure, feminized, and auto-flowering seeds, auto-flowering could be the best choice for novice growers. They produce 100 percent female plants that will give a completely usable yield.

Also, auto-flowering seeds eliminate the need for photoperiod control in cannabis plants, making it easy for first-time growers. The seeds are straightforward to grow, and a simple set can give you a healthy yield.

3. Choose Growth Medium

Once you know the right place to plant your cannabis, you need to prepare the area to support growth.

The growth medium is responsible for transferring nutrients through water, and the entire set up should be capable of doing so effectively. You can choose between growing in the soil, or soilless mediums, such as hydroponics.

In the case of soil as a medium, water the plants and add nutrients to the soil for the plant. But in hydroponics, you directly feed the necessary nutrients to the water that increases absorption efficiency and supports quicker growth. It also reduces some common problems with soil as a medium, such as pest infestations.

Although both pose specific advantages, using soil is the best choice for first-timers to make the process simple and straightforward.

4. Set Up the Growth Area

Now you can move on to work on the growth area to nurture and support your cannabis plant.

Make sure to create provisions for adequate light availability in the home growing area. You can rely on sunlight or invest in artificial lighting systems using LEDs, HIDs, or fluorescents to create the right light levels.

Measure the temperature and humidity levels and install ventilation mechanisms to keep these parameters in check when growing marijuana at home. It reduces the risk of pest infestations and mold and keeps the area from smelling pungent.

Check the pH levels of your growing medium. The ideal range should be between 6-7 for soil and between 5.5 – 6.5 for hydroponics.

Test the soil to understand the availability of essential nutrients and supplement with the rest to promote growth at different stages.

5. Germinate and Plant your Cannabis

The next step is to germinate your seeds. Place the seeds directly in a pot or in a wet paper towel and leave it for a few days to let it sprout. Using a pot as your germination medium is advisable as it reduces the transplanting shock in the next stage.

When you plant sprouts, transfer it along with the soil to a large pot or grow medium.

The plant is now going to transition into a vegetative stage where you will see the sprout grow into leaves. The temperature requirement is slightly higher during this time, and all the essential nutrients need to be adequately available for healthy growth.

Be mindful of light availability throughout this period. Monitor the growth and look out for any signs of plant deficiencies to provide the necessary remedies.

6. Monitor the Flowering Stage

The next step for your cannabis plant is the flowering stage. This is when your plant starts to form small flowers, which will eventually turn into buds that we consume. It is a critical phase in the life of a cannabis plant and requires maximum care and attention.

If you are working with pure cannabis seeds in growing marijuana at home, you might have to vary the photoperiod to lead your plant to this stage and weed out the males. Auto-flowering seeds reduce the effort in such areas and only require minimal adjustments in temperature.

Maintain the temperature between 64° F and 78°F and increase the watering levels to flush your plant with nutrients that contribute to aroma, taste, and potency.

Your plant also requires some grooming during this stage to provide space for the flowers. Trim and bend the leaves to make sure your entire plant gets enough light and nutrients and is easy to maintain.

Watch out for signs such as yellowing of leaves or browning at the tips, which could indicate pH imbalance or nutrient deficiency. Caring for your plant during this stage will give you the best yield.

7. Get Ready to Harvest and Relish the Yield

Finally, the moment you have been waiting for. It is time to harvest the buds and relish your yield. The color depth of the pistils and hairs indicate the maturity and potency of the buds.

When they are about 50 – 70 percent dark, you will get a yield rich in THC content. If you wish to enjoy a relaxing effect from the buds, then wait for at least 80 percent of the flowers to become dark in color to harvest.

With the help of scissors, cut the buds and hang them upside down to dry out for five days. Place them in a jar and store in a cold, dry, and darkroom. Make sure to remove air from the container to let the buds cure and get ready for use.

Growing your cannabis at home can be a fun and exciting activity, but it can also be challenging at times. Although these instructions give you the basic idea of taking your cannabis seeds through the growth process to harvest, there are several strain-specific details, such as temperature levels and lighting requirements that need to be taken care of.

Research and gather these details and apply them wherever relevant to cherish the yield of your cannabis plant.

Stuck at Home? Catch Up on Your Reading with CBD

The social media age has paved the way for a wide variety of fun and friendly challenges across various platforms such as TikTok and Instagram. You can find people posting dance and photo challenges that definitely capture the attention of friends and followers. For bookworms, the 52 Books challenge is a great way to dare yourself while also doing something you care about. Reading with CBD products has a lot of benefits.

This challenge urges you to read one book per week. Some lets you freely choose what material you want to consume, while others take the dare to the next level by giving you a specific theme for each week. This may be more difficult especially with responsibilities in the way, but the quarantine could give you a time to catch up.

If you are up to the task, why not consider doing it with cannabidiol? This highly beneficial cannabinoid can do wonders for your mind and body. Here’s how you can use CBD products to catch up on your reading:

How to Use CBD to Catch Up

Calm Your Mind

When reading, you are primarily flexing your mind. You absorb words, information, knowledge, and experiences from your eyes directly to your brain. However, overstimulating it can make you feel exhausted, which can lead to other issues such as stress and anxiety. Because of this, you want to give your mind a break by taking some CBD for anxiety. This will let you ease your stresses while also preparing your brain for another round of reading.

Aside from letting your brain rest, you can also benefit from the cerebral effect of this substance. It is known to boost cognitive functions, making your reading more effective and efficient.

Get Some Sleep

Reading may be a leisurely activity for you, but it can be exhausting after a while. This is why you want to make sure that you get enough sleep to give your brain a rest. Understandably, you may have trouble sleeping during these times, which is the reason that you might want to take CBD oil with your evening tea.

This cannabinoid not only gives you a cognitive and energy lift, but it also helps you fall asleep when you need it. That’s right! Consuming cannabidiol is a two-way street as it is known to regulate your mind and body depending on your needs.

Take Away Distracting Aches and Pain

Everyday stressors, especially during a demanding and traumatic incident such as a pandemic, can be a major source of aches and pains. Add this to existing conditions such as frequent migraines and back pains and you might find it harder to push through with the challenge.

Instead of taking pain killers, the best way to deal with this is to consume CBD for pain relief. This cannabinoid works with the human body’s endocannabinoid system to directly address pain through receptors located in pain and pleasure centers of the body.

Just Have a Good Time

Reading can be taxing depending on the content, your mood and the conditions in which you are consuming written material. However, you can help yourself have a good time by consuming CBD oil with THC, which is the psychoactive component of the cannabis plant. Just make sure that this is legal in your state and you can enjoy these cannabinoids without worries.

The thought of catching up to piled up reading materials can be intimidating, but with the help of cannabidiol and CBD products, you can make the challenge a more productive and fulfilling one. So, make sure to check out what this substance has to offer and reap the benefits it can give.

4 Safe Ways to Consume Cannabis Even in Quarantine

The coming of the virus pandemic has greatly changed the way people interact with one another. Socialization and gatherings need to be halted for the moment, and even purchasing items from the store (or your nearby dispensary) has become a whole other experience. Quarantine has been imposed almost everywhere.

With social distancing protocols in place, it’s easy to say that cannabis culture will suffer, especially as this industry hangs heavily on its traditions and of course, its socialization practices with other like-minded people and communities. However, you can still keep the community practices and traditions alive at your own home, at least in the meantime.

Cannabis Consumption While Under Quarantine

If you’re excited to consume cannabis products, below are four safe ways to do so. Take a look.

Consider Other Means Apart from Smoking

The World Health Organization (WHO) recommends that individuals refrain from smoking, especially as this can greatly weaken not only the lungs but the overall respiratory system. Though there are still no studies that link the consumption of cannabis to the prevalence of COVID-19 symptoms, experts and medical professionals deem it fit that smoking and other similar activities only exacerbate respiratory illnesses and conditions, leading to a compromised immune system.

In place of smoking your own joint, it’s best that you opt for a CBD vape pen instead. Better yet, why not try CBD oil tinctures? This can easily be consumed whenever and wherever you wish. Plus, it doesn’t pose risks compared to that of smoking.

Rely on CBD Oil Edibles

With smoking and the traditional puff, puff, pass a no-go now that the virus is still very much present, many people are leaning towards CBD oil edibles and even marijuana beverages on the market. As a matter of fact, studies have shown that sales for cannabis edibles have skyrocketed to 14 percent just as the pandemic hit. Thankfully, there is a wide range of edibles to choose from, including gummies, candies, chocolates, and even baked goods.

Cook Your Way with CBD Oil

Speaking of baked goods, what better to cope with stress and anxiety that the pandemic has brought upon us, particularly cannabis culture, than by cooking your way through this quarantine? For many people, cooking and baking have served as a therapeutic outlet of sorts that allowed them to channel their stress towards something more productive and delectable. At the same time, it allowed them to maintain a sense of normalcy, if not turn to another (virtual) community.

If this is the case, why not experiment cooking with your trusted CBD oil? While a delectable fudge brownie baked with cannabis or cannabidiol will always be a perennial favorite, you may be ready to move on to other baked goods or dishes. A pasta dish drizzled and finished with a few drops of CBD oil will bring you comfort through these days, while a cold bowl of soup with some extra drops of your tincture is sure to add pizzazz on nights you just want a quick and refreshing meal.

Opt for Dispensary Pick-Up Services

If you really have to go out and get your stash, the better way to do so is by using something like weed delivery Vancouver or a cannabis delivery service in your area. You may also want to utilize pick-up services rather than going to your dispensary and mingling with other people. After all, you don’t want to increase your chances of getting sick nor getting other people at risk, right?

While these alternatives are not necessarily ideal as you might want to learn more about the items you’re buying, observing these protocols can certainly help save a life. Plus, it’s faster and more efficient on your end since you can just get your stash without having to look throughout the store.

The Bottom Line

This new normal is something you’ll have to get acquainted within the near future. With these steps, you can still observe cannabis culture while keeping yourself safe and healthy at all times.