Video: Mobile sites

As important as it is to have a robust Web site that employs online marketing best practices, consider programming your Web site to be mobile-friendly, or build a dedicated mobile Web site. What you see here is a dedicated mobile site for Two Trees environmental that better serves Web visitors who are searching for their services and information on their smartphones. A mobile site is architected differently than a traditional Web site to accommodate the small space on the mobile screen. Copy as minimal, often bullet points, and design can be distinct.

In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.

Mobile sites

As important as it is to have a robust Web site that employs online marketingbest practices, consider programming your Web site to be mobile-friendly, or builda dedicated mobile Web site.What you see here is a dedicated mobile site for Two Trees environmental thatbetter serves Web visitors who are searching for their services and informationon their smartphones.A mobile site is architected differently than a traditional Web site toaccommodate the small space on the mobile screen.Copy as minimal, often bullet points, and design can be distinct.

Some of you may even come up with an idea for creative mobile app to add to theonline marketing mix.Now that you know what is important to address when building a Web site, let'slook at what holds the site and all of our marketing together;content marketing.

Find answers to the most frequently asked questions about Online Marketing Basics .

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.

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Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships.
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