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New Brands Added to Schedule

Two more brands are to show on the London Fashion Week Show Schedule for the first time this February. Belstaff has announced it will present its first men's and women's AW12 collections on Sunday February 19th, 3.30pm-5.30pm. This will be the first collection to be shown since the relaunch of the brand.

Moschino Cheap And Chic will also make its London Fashion Week debut; the AW12 collection will be shown on Saturday 18th February between 1.30pm-3.30pm.

The Creative Director of Moschino, Rossella Jardini has released the below statement:

"To debut in London with Moschino Cheap And Chic is something I have been thinking about for a while. To have presence in a new city gives the younger line a stronger, more autonomous personality.
London is renowned for its contemporary style and famous sense of humor making it the perfect place to exhibit Moschino Cheap And Chic’s DNA and energy.
I’m sure London will be the appropriate platform for this line to grow whilst still remembering its roots."

The Moschino main line collection will show during Milan fashion week.