BW / Marketing

Why choose Marketing?

If you are interested in how new products and markets are created, starting from analyzing customer needs, through to production, sales and communication, then you can learn about the central role of marketing in all of this.

Within this business study program you will learn how to create marketing concepts by setting targets, implementing strategies and using various instruments.

This course also teaches you how to find the right products, create the right price and distribution and communication policies within the market. This can be accomplished through systematic market research. As well as learning about theoretical aspects students will take part in projects in cooperation with renowned companies. After successful completion of this Bachelor study program, graduates have the opportunity to take part in a Master study course.