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SACRAMENTO, Calif. ― 2008 PBR World Champion Guilherme
Marchi (Leme, Brazil) went 3-for-3 this weekend to capture
his first win of the season in front Saturday night's sold-out
crowd of 13,000 at Sleep Train Arena for the Built Ford Tough
Series Sacramento Invitational.

Marchi led the event going into the Built Ford Tough
Championship Round and with a score of 88.75 points, he prevailed
against Showboat (Circle T Ranch & Rodeo) for
the event win. The win takes the Brazilian from the brink of being
cut two weeks ago to ninth in the world standings.

"I feel like a cowboy again," Marchi exclaimed. "You know, this
event win came at a great time for me. I'm starting to believe in
myself again. I'm riding better. I'm getting older and getting
slow, but this week I came back strong and I was able to cover all
my bulls. I'm so happy to have been able to win this event."

As the race for the PBR World Championship continues,
Silvano Alves (Pilar do Sul, Brazil) extended his
world lead Saturday as one of four riders to cover three bulls in
as many attempts. Aaron Roy (Asquith, Canada) took
second at the event with a total score of 252.5 points, while Alves
placed third with 248.75 points. Northern California resident
Brendon Clark finished fourth with 246 points. The
top-three ranked riders in the world: Alves, Shane
Proctor (Mooresville, N.C.) and J.B.
Mauney (Mooresville, N.C.) all advanced to the
championship round, but Alves was the only one to outlast the
8-second clock. Their respective world rankings remain the
same.

"This event win came at a great time for me. I'm
starting to believe in myself again."

Mickey Mouse (Marlene Henry) and Great
White (K&K Cattle Company) earned the Pabst Blue
Ribbon Bull Award for being the high-marked bulls of the event.
Both earned a score of 45.5 out of a possible 50 points in the
championship round.

Fans will have the opportunity to watch the PBR 15/15 Bucking
Battle, which took place Friday night in Sacramento, during its
rebroadcast on CBS Sports Network Monday at 5 p.m. ET. This special
format competition pits the Top 15 Built Ford Tough Series bull
riders against the 15 rankest PBR bulls. Asteroid, the
reigning PBR World Champion Bull, was amongst the bovine athletes
in this battle.

The BFTS will travel to Southern California next weekend for the
LiftMaster Invitational at the Honda Center in Anaheim on Feb.
8-10. Bull riding begins at 8 p.m. on Friday, 6:50 p.m. on
Saturday and 2:00 p.m. on Sunday. Tickets are available at Ticketmaster.com and by
telephone at (800) 745-3000. The event will air on CBS Sports
Network Saturday at 10 p.m. ET, and Sunday at 8 p.m. ET.

The BFTS is televised every week on CBS, CBS Sports Network and
networks around the world. BFTS telecasts are produced for the PBR
under a multi-year agreement with David Neal Productions, a Los
Angeles-based production company led by 34-time Emmy® Award winner
and Peabody Award winner David Neal, who serves as executive
producer.

The PBR is celebrating 20 years of competition in 2013. PBR
broadcasts reach more than half a billion households in 50 nations
and territories around the world, and more than 2.5 million fans
attend PBR events each year. The PBR has awarded more than $120
million in prize money over 20 years of competition, including a $1
million bonus to the PBR World Champion each year.

Sacramento is the fifth of 26 stops in 18 states on the Built
Ford Tough Series. The season will conclude at the Built Ford Tough
World Finals in Las Vegas on Oct. 23-27, 2013. The PBR World
Champion will receive the coveted Championship buckle, a $1 million
bonus and a new pickup truck from Ford, the title sponsor of the
Built Ford Tough Series.