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Wrong page ranking even after fixes. Why?

I've read a number of posts on this issue and followed all the advice I could find. My issue is this: several of our targeted keywords have the wrong page ranking which results in a loss of conversion and high bounce rate.

I use the site:mydomain.com operator to see how the pages are ranking which I find really useful. One of our targeted keywords is 'wedding stationery' and the page which should rank is shop.confetti.co.uk/branch/wedding-stationery however this page ranks 3rd on our domain.

I've done the following:

Optimised the correct page

De-optimised the ranking pages

Added links from the incorrectly ranking page to the page I want to rank using keyword anchor text

Added internal links to the page I want to rank from high Page Authority pages using keyword anchor text

Here is a link to the SERP which shows the ranking for our domain for the 'wedding stationery' search term.

I made the changes a couple of weeks ago.

Any advice or explanations as to what is causing this would be greatly received.

5 Responses

You still have the word "Wedding Stationary" on the homepage which is probably why the homepage is still ranking.

Also the page you are trying to rank is a subdomain so is not directly linked.

I would expect that if you go overboard on trying to swap the rankings you will lose the home page and stay 3rd page for the product page - don't do this!

Instead simply continue to build links and optimise the product page and work at getting them BOTH on page 1.

Since google changed their rules I have many serps with both the homepage and the targeted page sitting next to each other on the front page. Twice the links gives twice the opportunity for clicks. And longterm aim for the 1 and 2!

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