Catch Your Readers: Learn a Four-Step Process to Improve Relevancy

Virginia A/B

The secret to writing to persuade is to position your messages in your audience’s best interests. Learn a four-step process for making your messages more relevant, interesting and easy for your audience, as well as “the numbers” you need to measurably improve your copy’s readability.

Ann WyliePresident, Wylie Communications

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Managing Intense Media Scrutiny

Maryland A/B

Learn the right tactics to effectively communicate with key stakeholders during each stage of a crisis, take part in a group break-out session to practice lessons learned and go behind the scenes to hear how the actual crises were handled.

PR Boot Camp

Delaware A

In this overview of public relations and communications concepts, gain the knowledge and information you need to build your new career in the industry, whether you are a reporter, recent graduate or transitioning professional.

Champions for PRSSA Morning Coffee Break

Omni Shoreham Hotel2500 Calvert St NW
Washington, D.C. 20008

Start your day at the Champions for PRSSA Morning Coffee Break, where PR professionals and students connect. Following the coffee break, join us for the “Meet the Living Legends of Public Relations” keynote presentation, 9:15–10:30 a.m., featuring Thomas Hoog, Fellow PRSA, Hill+Knowlton Strategies, and Maril MacDonald, founder and CEO, Gagen McDonald.

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Newcomers Orientation

Washington 3/4

At the Newcomers Orientation, first-time attendees and those who want to get the most out of their Conference experience can connect and get tips from veterans to take advantage of all Conference opportunities, including professional development, networking and social events.

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Anvil Thinking: The Route to Winning the Awards Your Work Deserves

Harding

Hear from past PRSA Honors and Awards Committee Chairs, and Silver Anvil Award winners on how "Anvil Thinking" can help you do better work and win the awards your work deserves.

Sherry GoldmanPresident, Goldman Communications Group

Kelly Womer, ABC, APRVice President and Partner, Linhart Public Relations

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CEPR Guidelines and Tips for Reviewers and Academic Programs

Maryland C

Cover current expectations for academic programs applying for review, and evolving procedures for both seasoned and prospective site visit reviewers.

Amy Robach

Marriott Ballroom

Amy Robach was named News Anchor for "Good Morning America" in March 2014. Since joining ABC News, Robach has traveled nationally and internationally to cover major news events. She anchored ABC News coverage of the 2014 Winter Olympics in Sochi, Russia, and reported from London for the birth of Prince George. Breaking news stories in the United States Robach has covered include: Superstorm Sandy, reporting live from the Rockaways on the one-year anniversary; and the Sandy Hook Elementary School shooting in Newtown, Connecticut.

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Walter Isaacson

Marriott Ballroom

In this keynote presentation, Aspen Institute President and CEO Walter Isaacson will share insight from his upcoming book, “The Innovators: How a Group of Inventors, Hackers, Geniuses, and Geeks Created the Digital Revolution.”

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Take Your Time and Listen: Today, All Public Relations is Global (With Commentary by Lauri and Jim Grunig)

Virginia C

Learn how to align your organization's internal and external relationships, and how to perform effective stakeholder analysis.

Exhibit Hall Yogurt Smoothie Break

Exhibit Hall A

Enjoy a Rice Krispies Treat® and a yogurt smoothie as you check out the latest products available on the market.

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College of Fellows Mentoring

Washington 5/6

College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.

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Expert Express: Quick Learning

Exhibit Hall B South

Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.