SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite.

So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.

Search engine optimisation, as well as social media and the ability to write good copy, are considered fundamental skills and have grown increasingly important within the last few years.

If you take for instance the importance of content marketing efforts within companies, it’s vital for everyone in that company to have an appreciation of all the different skillsets required to make it work. Companies are also much more likely to hire you if you have a broader knowledge, as less and less roles require just one specific skillset.