Why You Need a Facebook Fan Page!

Why You Need a Facebook Fan Page!

A question that often comes
up regarding Facebook, is whether you must have a Facebook Fan (Business) Page
when you already have a Facebook Profile. The answer is super short and sweet.
Facebook’s terms of service forbid personal profiles from promoting, marketing,
and advertising. That is what the Facebook Business page is for. You can promote,
market and advertise on your Business (Fan) page and more.

*The names “Fan” page and “Business”
page are interchangeable, it is the same thing, same page.

Page Insights

Facebook Pages have amazing
(and getting better all the time) analytics that will help you get to know your
audience better. You can use it to improve the information you provide based on
what gets the best results according to real data instead of just basing it on
likes and a guess.

Enables You to Build a Community

With a Facebook Page, you
can build an active community of people who are interested in the content you
provide because they believe it provides value to them. Their friends and
family can see them like and comment on your page, which can attract even more
people. When you have enough, you can create a group for your community to
better facilitate discussion. We will talk about Facebook groups next time.

Improves SEO

By having a Facebook
business page you are letting the world know that you have a real business.
That, along with your website and other social media profiles all provide
valuable backlinks to your website and information for your audience. Most
people, even if they are not too keen on signing up for your email list, they
will like your page on Facebook, giving you a chance to earn their trust, so
they feel safe signing up for your email list.

Your Competition is Doing it

We all know we don’t want
to copy other people. Yet, when it comes to business, the best place to open a
successful business is across the street from a successful business just like
yours. That’s where your audience is, that’s where you should be too.

Another Way to Get in Front of Customers

It takes from 7 to fourteen
times for your audience to recognize your brand, feel as if they know, like,
and trust you enough to open their wallets and pay for something. A Facebook
page is yet another way to brand yourself and to get in front of your customers
where they are.

You Can Run Advertisements

Currently, you cannot boost
posts or run ads on your personal profile or via a group. But, you can with a
page. Ads on Facebook can be very lucrative, offering an amazing return on
investment. The reason is that their targeting is deep, and their prices are inexpensive.

Facebook Won’t Kick You Out

It is against Facebook’s
terms of service to use your personal profile to market your goods and services
other than within the confines of certain marketplaces. But on a Facebook Page,
you can sell things right from the page if you want to.

Creating a Facebook Page
for your business is an essential component of off-page SEO using social media.
With your Facebook page, you get amazing insights into your audience’s
demographics, that you were only guessing at before, and you can target your
audience more succinctly with a page instead of trying to break the rules and
doing it via your personal profile.