Understandingthelegalchallengesandimplicationssurroundingsocialmedia

Artificial intelligence (AI) is a field of computer science referring to intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans. Social media platforms use artificial intelligence technologies such as natural language processing to understand text data, and image processing for facial recognition.

In some instances, regulation tries to create a “legal” definition of AI. For example, a law requiring disclosure of chat bots defines “bot” as “an automated online account where all or substantially all of the actions or posts of that account are not the result of a person.” Article 22 of GDPR provides for … Continue Reading

On June 13, 2019, the 9th Circuit handed down a decision in Duguid v. Facebook, Inc., 926 F.3d 1146 (9th Cir. 2019), which has at least partially brought into question the future of the Telephone Consumer Protection Act (“TCPA”).

Around January 2014 Facebook started sending Noah Duguid sporadic text messages, alerting Duguid that an unrecognized browser was attempting to access his Facebook account. The messages followed a template akin to “Your Facebook account was accessed [by/from] <browser> at <time>. Log in for more info.” While this type of message may be alarming to the everyday Facebook user believing … Continue Reading

Your friend tells you they saw a video of you on social media. You look it up. The person in that video looks like you. That person even sounds like you. To make matters worse the video shows this counterfeit version of you doing something incredibly embarrassing. You have never done what the video is portraying and yet here it is online forever. You have just been victimized by a deepfake.

What is a Deepfake?

Deepfakes (short for ‘deep learning’ and ‘fake’[1]) use AIs trained in audio and video synthesis to manufacture fake videos. The AI system itself … Continue Reading

In an August 1, 2019 post titled “Without Proper Enforcement, Even the Strongest Social Media Policies May Not Protect Employers,” we discussed how enforcement of corporate social media policies was paramount to protecting employers from liability stemming from employee violations of that policy. That post discussed how employers must take care not only to formulate comprehensive social media policies, but also to provide thorough training and ensure rigorous enforcement of those policies to its employees and managers.

In keeping with that theme, this article examines a specific illustration of the importance of maintaining and enforcing corporate social media … Continue Reading

We have previously written about trademark cases where one party was ordered to turn over social media accounts, websites, links, etc. that included the disputed mark(s). But what happens if the defendant doesn’t turn them over but instead destroys them?… Continue Reading

Most of us are familiar with Instagram – a social media engine, primarily utilized in its all-too-familiar form of a phone application, that allows users to share images and videos of themselves or others for public viewing and potential recognition.

With the increased popularity of photo-sharing social media tools like Instagram, users have begun to wonder more about what, if any, intellectual property rights they may own to the content they publish to such sites. In a previous post, we discussed the legal implications of posting content to social media and found that the user is often the primary … Continue Reading

That post discussed the role social media policies play in helping employers sidestep legal landmines by preventing wage and hour violations, unauthorized disclosure of the company’s trade secrets and other confidential information, violations of the Federal Trade Commission Act arising from an employee’s promotion of company products, infringement of third party intellectual property rights, employee harassment, and privacy violations.

Corporations that sell to consumers and are subject to consumer lawsuits commonly receive deposition demands for top executives. Corporations can frequently defeat these demands by showing that the executives did not participate or have control over the matter at issue. But a recent ruling from a federal trial court in California demonstrated how controlling social media content can help change that result, leaving a CEO as a defendant in a consumer class action alleging fraud and false advertising. (Kamal v. Eden Creamery, LLC, No. 18-cv-01298-BAS-AGS (S.D. Cal. June 26, 2019).)… Continue Reading

How important are online reviews in your shopping experience? Many rely heavily on consumer reviews in order to generate business. But what happens when instead of providing customers the candid information that they deserve, companies try to silence their critics in order to improve their online reputation?

In recent years, companies selling products and services have included non-disparagement clauses (“gag clauses”) in their contracts in hopes of curtailing online criticism. Gag clauses are aimed at discouraging customers from writing honest reviews that criticize the company—and punished customers for their negative reviews in the form of liquidated damages. The problem is … Continue Reading

Online privacy is a fantasy for many people. We voluntarily post information about every aspect of our lives. Information we do not publicize can often be extracted from website data or our personal accounts (email, social media, etc.). Our privacy and sensitive information is often in jeopardy. What happens when our private and sensitive information is disseminated online to millions of people against our will? This is known as doxing.… Continue Reading

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With the ever expanding uses of social media, corporations and businesses struggle to stay abreast of the legal impact these technologies could have on them. Our blog, the Social Media Law Bulletin, will update counsel and business leaders on a wide range of legal developments that arise with social media.

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Norton Rose Fulbright is providing the Social Media Law Bulletin as a commentary on current issues, and it should not be considered legal advice, which depends on the facts of each situation. Norton Rose Fulbright makes NO WARRANTIES OR REPRESENTATIONS OF ANY SORT with respect to the Social Media Law Bulletin, including any warranties or representations as to the accuracy or completeness of any of the information, facts, or opinions contained herein. Your review of the Social Media Law Bulletin does not establish an attorney-client relationship between you and Norton Rose Fulbright, nor is it intended to do so.