Wednesday, January 27, 2016

Honda Philippines, Inc. keeps on delivering breakthrough innovations in the local motorcycle industry with a variety of excellent product offerings that suit every Filipino’s need for everyday commuting.

Last year, it has launched four motorcycles that are both high on design, style, and functionalities, and also featured groundbreaking technologies that only Honda can deliver with superiority and class.

The newest product offering that has come off Honda Philippines’ assembly line is its new generation sports motorcycle known as the RS150, which was officially launched in November last year and is currently making its way to Honda dealerships all over the country.

More than its stylish and sporty looks, the RS150 has a major plus factor going for it that no competition can match at this point in time – it is powered by a new generation liquid-cooled, 150-CC, DOHC, six-speed sports engine.

The groundbreaking engine was borne out of Moto GP DNA, officially making it the latest iteration to the world-class racing engine suited for sports motorcycles. The new generation engine of the RS150 also comes with class-leading advance technology, giving its users additional advantages over other sports motorcycles.

Friday, January 22, 2016

Coca-Cola's New Global Campaign #TasteTheFeeling

MANILA, January 21, 2016 – Coca-Cola unveils a powerful, global communications campaign for their most iconic product – celebrating moments made more special with the simple pleasure of drinking Coca-Cola.

The global campaign, which was rolled out first in Paris last January 19 featuring the newest tagline “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke –whether it be your Coca-Cola, Coke Zero, or Coke Light.

“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”

Tasting the Feeling throughout the world

In the newest campaign, “Taste the Feeling™,” Coca-Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.

“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.

Coca-Cola gathered global creative minds from different agencies, commissioned distinguished fashion and commercial photographers, partnered with three independent artists, and collaborated with a renowned songwriter and producer to illustrate both in visual and through music intimate glimpses into everyday stories, feelings and experiences that people share while enjoying an ice-cold Coca-Cola.