The inspiration? "Mary was inspired a picture of three pairs of shoes - brogues, plimsoles and a pair of evening slippers", Garland told us backstage. "So we've created this everlasting red stain which is blurred at the edges to really complement all the embellishment in the collection".

"There's a strictness about the Mary woman", Garland continued. Hence the "sharp mouth", glossy eyelids and "fabulous finish" on the skin.

So - time to ditch the lip pencil? Yes. Blurred, stained lips are way cooler.