In their introduction to Buck Up, Suck Up... and Come Back When You Foul Up: 12 Winning Secrets from the War Room, political strategists James Carville and Paul Begala state, ""If you buy this book and read it, you will not make $1 million at least not because you bought this book."" But they go on to say that readers will get ""good, sound advice on how to win."" They proceed to make good on their word, offering secrets from the Clinton campaign that range from ""kiss ass""' to ""reward risk more than you punish failure."" Their good-natured approach is humorous and refreshing. Agent, Robert Barnett. ( Jan. 15)