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MUMBAI: Elections 2014 has gripped not only the News channels, but also the direct to home (DTH) players. One such is Tata Sky that has in yet another customer friendly initiative announced that it will air all News channels to its subscribers free of cost with immediate effect, for next seven days.

The offer also includes news channels available on Tata Sky’s Everywhere TV service which will allow viewing on smart phones and tablets as well.

The move will give Tata Sky subscribers an upper hand on the ‘breaking news’ during the week of the election results.