Psst...wanna buy a list?

Back in March, Mark Brownlow posted some good info on his Email Marketing Reports site about list rentals, list purchasing, and co-registration.

Is list purchasing a good idea? "With very, very few exceptions, purchasing a bulk list like this is a shortcut to email marketing hell.""No self-respecting list owner is ever going to sell copies of their address list. Not if they want to preserve its value."

Update: I had missed this new bit of commentary from Mark Brownlow on the same topic, posted just the other day: "Any list building method not based on gaining an explicit opt-in strikes me as like eating fugu, the Japanese pufferfish dish. It's expensive, not a particularly rewarding experience, and runs the risk of killing you."

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