Week 5 - Strategic Communications Plan

Consider the merger you used for your previous Learning Team Assignments. Review the external communication strategy and internal communication strategy your team developed.

Create a strategic communications plan to help the merging companies get through the first year of the merger. Include the following in your strategic communications plan:

· Executive summary

· Overview: Address the issue and provide background information.

· Situational analysis: Consider political, economic, social, ethical, and technological factors that are involved in the issue; and perform a SWOTT analysis. Address the competition and media involvement.

· Communications goals and objectives: What are the companies trying to accomplish? Be specific. Address internal goals and external goals.