NI and EI sales

English translation: new installation and existing installation

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I've never encountered these before, and apparently neither have my esteemed colleagues who have entered possible answers. I suggest you take this up with the client, and just use the anronyms as a fallback. After all, they're explained to the reader.

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Answers

45 mins confidence:

ni and ei sales

new inventory / existing inventory

Explanation:Those are two terms I've encountered that could easily be the abbreviations you cite, though I confess they do'nt seem to wuite fit with the explanations given; arguably, if the explanations were reverse w.r.t. the abbreviations, that would be closer to corresponding.

Non-Intrusive - you try to entice competitor's customers the way you normally do (present your products, and so on) without interfering with your competitor's products.

Explicitly Intrusive - you offer something that your competitor normally does, that is, servicing their products. For example, you own a chain of Ford repair shops, but you have commercials encouraging Toyota owners to come as well.