HomeAnti-RacismA black female-owned company was flooded with hate speech and 1-star reviews after it was featured in a Target commercial

A black female-owned company was flooded with hate speech and 1-star reviews after it was featured in a Target commercial

A black female-owned company was flooded with hate speech and 1-star reviews after it was featured in a Target commercial

on: March 09, 2020

A black female-owned company was flooded with hate speech and 1-star reviews after it was featured in a Target commercial

A black female-owned feminine hygiene company was bombarded with negative reviews and online abuse after it was featured in a Target commercial, but its founder says the experience has “turned out to be a really beautiful thing.”

The ad showcases The Honey Pot Company and has been running since early February, but it got thousands of one- and two-star reviews over the weekend from people complaining it was racist.

In the commercial, founder and CEO Beatrice Dixon says, “The reason why it’s so important for The Honey Pot to do well is so the next black girl that comes up with a great idea — she can have a better opportunity.”

The Honey Pot Company has been selling its plant-based wipes, pads, cleansers and other products in Target stores since 2017, Dixon told CNN. The commercial was part of Target’s “Founders We Believe In” campaign.

A black female-owned feminine hygiene company was bombarded with negative reviews and online abuse after it was featured in a Target commercial, but its founder says the experience has “turned out to be a really beautiful thing.” The ad showcases The Honey Pot Company and has been running since early February, but it got thousands of one- and two-star reviews over the weekend from people complaining it was racist. In the commercial, founder and CEO Beatrice Dixon says, “The reason why it’s so important for The Honey Pot to do well is so the next black girl that comes up with a great idea — she can have a better opportunity.” The Honey Pot Company has been selling its plant-based wipes, pads, cleansers and other products in Target stores since 2017, Dixon told CNN. The commercial was part of Target’s “Founders We Believe In” campaign.