Amazon dips, Campbell Soup on the rise, Colgate-Palmolive up slightly

Amazon (AMZN): Shares are down in early trade, at around .02%. Amazon announced that Prime Day will start at 3:00 p.m. ET on July 16, and will last for 36 hours- six more than last year.

Campbell Soup (CPB): Shares are up here, at around 3.2%. According to the NY Post, hedge fund Third Point is pushing Campbell to explore a possible sale. The food company is in the process of reviewing its strategic plans. Heinz is also reportedly interested in acquiring Campbell.

Colgate-Palmolive (CL): Shares are up here, around .34%. The Wall Street Journal reports that Colgate is close to buying minority stake in online retail startup Hubble. Colgate reportedly wants to use Hubble to sell its household items through a home subscription service.

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