The Analyst

The Thesis

Aurora, also known as Jiguang, monetizes its business by purchasing ad inventory and reselling to advertisers, Mubayi said in the initiation note. (See the analyst's track record here.)

“We expect Jiguang to continue to gain share in the online advertising market as its user targeting capability yields more efficient and impactful advertising relative to industry incumbents such as Tencent,” the analyst said.

Mubayi named the following key growth drivers for Aurora:

The addition of new and diversified advertisers.

Existing advertisers allocating a higher marketing budget to Jiguang.

Real-time and anonymous behavior data.

The use of AI and machine-based learning to create effective insight.

Standardization of existing products to shorten the development cycle.