Book Review: Renegades Write the Rules – using social media to innovate

There have been a stack of books on my counter for approximately three months. All of them have been started – none of them finished. BUT that all changed this weekend. To motivate me to get through all these books I’m going to do brief book reviews with a handful of takeaways. So lets kick off our first book

Read time: About 3.5 hours if you read at a moderate pace. Who should read this book: If you’re wondering if your personal brand should be active on Twitter and Facebook and you really want to be sold on how you can leverage it and be impressed by the wicked cool people Digital Royalty works with this is the book for you.

The best part for me:

“I told him that social media is not a marketing tool. You have to earn the right to sell something in the same way you earn the right to ask a friend for a favor.” p. 38

Favorite line: “Be real and use your best judgement.” (what else can you do – online or in life?)

Thing I want to do with a client: Find and Tweet. What a great idea and I love a good game of seeking.

what we do

We help our clients navigate the confusing journey from "what should I be doing - where should my focus be?" to a solid & defined strategy with amazing measurable (that's key) results.

our approach

Objectives and results matter most. We’re not going to force all of our clients into some predetermined process or standardized product just because “that’s the way we work.” We deliver a final result and design our solutions custom for each client.

Your needs are going to be met, your expectations are going to be surpassed and you're not going to have a lot of extra things to pay for that you don't need.

Bottom line: we are committed to as many high-fives as possible.

our work

We work with small businesses and solo entrepreneurs. We work with companies/brands/people that we GENUINELY like, that are doing things we care about.

Our clients become friends because we share some core values: You want your work to matter. You want some balance in this life and you really like that we keep that in mind when deciding how much you can bite off at any point. Your time is valuable and respected.