Axtria was founded in 2010 by the brothers Jassi and Navi Chadha after the two sold their previous company, marketRX, to Cognizant Technology Solutions for $135 million in 2007.[8] The company was financed through a Series A investment round that raised $2.5 million from venture capital firms and private investors including Sequoia Capital.[4] The funds were used to open a location in India and to develop its software.[9] Axtria opened a second location in Gurgaon, India in 2013.[7]

In 2014, Axtria raised an additional $4.8 million in Series B round funding.[10][11] That same year, the company was ranked 32nd on the Inc 500 list.[12] In July 2014, the company raised $30 million in Series C funding, led by Helion Ventures to develop new products, hire staff and increase marketing. As part of the funding, Sanjeev Aggarwal, Helion's senior managing director joined Axtria's board.[13][14][15]

Axtria is focused on three main industries including pharmaceuticals, banking and retail.[18] The company develops solutions for sales, marketing, risk management and regulatory compliance named SalesIQ, MarketingIQ and Risk Solutions and supports over 10,000 users from 60 clients globally.[15] The company created Axtria Institute to train its employees in technical skills, industry knowledge, project management and communication skills, as well as training employees to become experts on the industries their clients operate.[18]