When it comes to understanding our audiences, there are few tools more powerful than blog personas, and today Tim Matthews joins us with some insightful advice on how to create them. To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

Today we’re welcoming Jay Baer back to the podcast to chat about his latest book, Hug Your Haters. To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

When it comes to B2B blogging, if you’re not going to do it right, you might as well save your time and energy. In Episode 160 of the Content Marketing Podcast, we talk about five factors that could doom your B2B blog to failure. To learn more, download our NEW e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.