John Lewis: Monty the Penguin

John Lewis has unveiled its 2014 Christmas spot in the UK, which features Tom Odell covering 'Real Love' by John Lennon. The advert tells the tale of an unlikely friendship between a little boy, Sam, and his penguin friend, Monty. Monty and Sam do everything together and the advert follows them playing happily through the year, from hide and seek to football. However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion. Agency: Adam&EveDDB London