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Souvenir
Program
WHAM INAUGURAL
Celebrating tbe Dedication of
its New 25,000 Watt Station
March 4, 1933
EASTMAN THEATRE
WHAM
Ihz Stromberg-Carlson Station
of Rochester
Sound Effects
Dampen Actress
Radio realism may he necessary but there's such a thing as
carrying it too far.
That is the sentiment of Ruth
Berentsen, who plays the role of
Mrs. Thrifty Buyer in the daily
morning sketch over WHAM.
Last Monday's script called for
a situation in which Mrs. Buyer
upset a pail of water. Ken Loy-
sen, iu charge of sound effects,
stood by with the water and a
pair of pails. When the radio
actress came to the lines, "Ah,
dear, that dirty water went all
over my nice, clean dress," there
was no need to strive for realism, for Loyseu, in his enthusiasm, had dumped the water with
too much vigor, and as Mrs. Buyer bemoaned her make-believe accident she stood in an all-too-real
puddle, while the icy cold "sound
effect" ran trickling into her
next time Lowell (sport*
cer) Macmillan broad-
parade he will equip
himself
<ith ,
.'(.n
ing, BAND MASTERS, PLEASE
PLAY — REMEMBER THE
FOLKS BACK HOME.
The WHAM announcer avers
that not one of the bands in the
big NRA Parade was playing as
it passed his lofty perch in front
of the Sagamore Hotel. In fact
he remarked as much while he
was broadcasting the description
of the marchers.
The big NRA parade is over
but down in Slocum the boys who
congregate in Herb's general
store are still talking about it.
And there's a reason, for Herb,
himself, along with his crony,
Hank, rode "right up to the head
of the WHAM boys" in Hank's
one horse shay with "Uellie in
the harness.
It was a night to remember for
everyone, but for Herb and Hank,
WHAM'S Old Timers, it was the
thrill of a lifetime. Accustomed
to stage their popular Saturday
night (6:45) programs in the seclusion of the studios, they were
"like t'be taken off their feet"
by the cheers, applause and enthusiastic shouts which greeted
their appearance all down the
line of march. And then there
was the tiny old lady who nearly
fell under Nellie's feet when she
rushed from the curb to greet
the
utups.
Ickmtyl"
next parade I'm in I'll pot on .
uniform and ride up with th
mounted police in front of it
Then I'll start early but when
get to the end of the line I cat
hitch Nellie to a post an.
Watch the rest of the marchers.'
The quaint radio character
liked the parade—what they _.a'
of It.
K<oN\t*W ^'"
G.Uo*r ni '^

Souvenir
Program
WHAM INAUGURAL
Celebrating tbe Dedication of
its New 25,000 Watt Station
March 4, 1933
EASTMAN THEATRE
WHAM
Ihz Stromberg-Carlson Station
of Rochester
Sound Effects
Dampen Actress
Radio realism may he necessary but there's such a thing as
carrying it too far.
That is the sentiment of Ruth
Berentsen, who plays the role of
Mrs. Thrifty Buyer in the daily
morning sketch over WHAM.
Last Monday's script called for
a situation in which Mrs. Buyer
upset a pail of water. Ken Loy-
sen, iu charge of sound effects,
stood by with the water and a
pair of pails. When the radio
actress came to the lines, "Ah,
dear, that dirty water went all
over my nice, clean dress," there
was no need to strive for realism, for Loyseu, in his enthusiasm, had dumped the water with
too much vigor, and as Mrs. Buyer bemoaned her make-believe accident she stood in an all-too-real
puddle, while the icy cold "sound
effect" ran trickling into her
next time Lowell (sport*
cer) Macmillan broad-
parade he will equip
himself