Google Ads

MAKE EVERY GOOGLE ADS DOLLAR COUNT

Google Ads and other forms of Pay Per Click (PPC) advertising are among the most effective ways to quickly drive traffic to your website, but when you’re paying for every click it’s vital that each click counts. To maximise your ROI, our digital marketers ensure that your paid search campaigns reach the right audience at the right time and have the power to convert.

Benefits of PPC advertising

Highly targeted

Your ads are only displayed to people who are actively looking for your products or services, helping you get the most from your online advertising budget.

Measurable and transparent

All PPC campaign metrics are tracked to the smallest detail, making it very easy to see how your campaign has performed.

Quick to start

A properly structured Google Ads campaign can be created in a matter of hours, allowing you to reach your target audience quickly and cost effectively.

Total control

Google Ads offers complete control over your budget and your target audience, ensuring you only spend what you can afford.

The difference between success and failure

PPC advertising appears deceptively simple, leading many business owners to try their hand at setting up and managing their own Google Ads campaigns. There are also countless companies out there offering their PPC services at temptingly low prices. As enticing as these offers might be, it’s important to understand that a poorly executed or managed Google Ads campaign will end up costing you a lot of money and yielding very low returns.

When it comes to PPC, the difference between success and failure depends heavily upon who you choose to set up and manage your campaign. At Apex, all of our Google Ads management consultants have years of experience actively setting up and managing campaigns and have achieved Google Ads Certified Partner status, indicating that they meet the strict criteria set forth by Google. The combination of experience and the use of our proven methodology maximises the likelihood of a successful PPC campaign.

OUR GOOGLE ADS PROCESS

During our many years of managing hundreds of PPC campaigns, we have honed our Google Ads process to help us achieve the best results for our clients. Here’s how we do it:

Step 1: Research and goal definition

We begin the process by gaining a deeper understanding of your target audience and your competitors. We then conduct keyword research to put together a definitive list of keywords that people are using to find the products and services your website offers. Next, we set clearly defined campaign goals so both parties are able to accurately measure the effectiveness of our PPC management service.

Step 2: Campaign structure and set up

We ensure that your Google Ads account structure is set up to maximise important Google Ads metrics such as click through rates, keyword quality scores and conversion rates. We verify that all tracking is in place and that your Google Ads and Analytics accounts are linked so you can see precisely how your Google Ads campaign is performing against other traffic channels.

Step 3: Active management

To achieve the best possible return on investment, we actively manage your campaigns by amending bids, testing new keywords and ad content, recommending landing page improvements and ensuring that your campaign is as running as cost-effectively as possible.

Step 4: Reporting analysis and feedback

Using Google Ads and Google Analytics data, we provide you with comprehensive reporting. You can see where your money has been spent and how the enquiries, leads, or sales were generated.

We can also help with:

Remarketing campaigns

Bing Ads

Paid social media advertising

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