James Cameron & Arnold Schwarzenegger Urge People to Consume Less Meat

Wildlife conservation organization WildAid, in collaboration with the Chinese Nutrition Society, has launched a new campaign that aims to reduce meat consumption in both the United States and China.

Just recently, WildAid confirmed the support of director James Cameron, actor and former governor of California Arnold Schwarzenegger, as well as actress Li BingBing, who will all be featured in the media portions of the campaign–from PSAs to billboards, all with the goal of encouraging less meat consumption in order to combat climate change.

“China’s move to cut meat consumption in half would not only have a huge impact on public health, it is also a massive leadership step towards drastically reducing carbon emissions and reaching the goals set out in the Paris Agreement. Livestock emits more than all transportation combined. Reducing demand for animal-based foods is essential if we are to limit global warming to two degrees Celsius as agreed at COP21.”

Schwarzenegger added that although California has made impressive gains in terms of environmental issues, China was now “inspiring us” and leading the way with the announcement made by the government. The actor also stated that after cutting his own meat consumption after a recommendation made by his doctor, he is feeling “fantastic”.

The PSAs are set to be released later in the summer, and will target both American and Chinese audiences with the tagline that states “Less meat, less heat, more life.”

You can learn more about the campaign and watch the behind-the-scenes trailer here.