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Cheese in Chile

Nov 2014|Pages: 55

Price: US$990

About this Report

Executive Summary

TRENDS

Several reasons explain the high growth for cheese in Chile. On the one hand, the country experienced a positive economic performance over the review period, thus allowing consumers to perceive higher disposable incomes and thus spur the interest for higher quality food and drink products. On the other hand, the development of a wine drinking culture, with closely related food as cheese has also underpinned growth for the category, particularly among higher income and more aspirational population segments.

COMPETITIVE LANDSCAPE

Cooperativa Agrícola y Lechera de la Union Ltda is set to remain as the leading player in cheese in Chile in 2014, accounting for 30% value share. The company’s success comes from its strong presence in a wide variety of cheese categories, its widely recognised brand name and its broad distribution. Furthermore, considerable spending on mass media advertising also helps to boost the company’s sales.

PROSPECTS

Even though Chilean consumers have become more sophisticated and interested in higher quality, more expensive and new varieties of cheese, this interest has been built over a good economic performance. As an economic deceleration is expected to take place in the country over the forecast period, growth rates are also expected to be more conservative than the previously recorded figures for the industry, as consumers will tend to retreat from expensive products in the face of more negative economic situation in the country.