Tag Archives: analytics

As social media grew up, it wanted to be what every other marketing channel is. Early on, there was a desire to prove skeptics wrong and show business value the way other channels showed business value. In that process it lost sight of what it is really good at. There are success stories about social […]

Here’s an exercise for you to try at your next meeting with the creative team: In every planning meeting and brainstorm write down all of the questions that come up regarding things like how the audience will respond, decision points around UX or content, what message is strongest, etc. Keep these in a running list. […]

I worked on more than 178 PowerPoints this year. The year is not over, but I’m sitting at the office getting ready to organize files and folders for the coming year, and thought I’d share a bit of data from 2014. On my calendar in 2014 were 953 meetings. This doesn’t include the many meetings I […]

The other day I was asked to share my thoughts on the impending cookie apocalypse. For those of you who are not familiar with the issue, the leading browser developers are threatening to end support for cookies, making it more challenging for marketers to track user behavior. Cookies are far from perfect. They don’t track users […]

At least once a week I receive an email from a very prominent retailer notifying me about a new collection of high-heeled shoes, sales on little black dresses or the latest in summer maxi-dresses. Over the years I have bought men’s shoes, blue jeans, a suit and many dress shirts from the retailer. I have […]

You’ve worked for weeks or maybe months on an interactive project, don’t blow it at the last-minute. Release management is the process of pushing a project live. A good flawless release is often what clients remember . . . A bad one, and it taints the entire campaign. Don’t forget to include a detailed launch […]

Kloutism — the systemized use of social media influence scoring to discriminate. This week Involver released a Facebook application that enables dynamic offers based on your Klout score. Klout offers Klout Perks, coupons and benefits based on your Klout score. The Palms hotel in Las Vegas is using your Klout score to offer up special amenities, and may […]