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The NSPCC lobbies the government on issues relating to child welfare, and creates campaigns for the general public, with the intention of raising awareness of child protection issues. It also operates both a helpline on 0808 800 5000, for anyone concerned about a child, and ChildLine offering support to children themselves. Childline became a part of the NSPCC in 2006. In addition to the telephone helplines, NSPCC provides an online counselling service for children & young people at ChildLine.[2][verification needed]

The NSPCC runs local service centres across the UK where it tries to help children, young people and families.[3] Since 2009, the NSPCC has run a Child Protection Consultancy service aiming to make organisations safer for children. This offers training and consultancy to organisations which have contact with children, ranging from schools to sporting bodies. The charity works through local safeguarding children's boards (LSCBs), where the police, health, social and education services and others can work together.

In 2011 the NSPCC launched its All Babies Count campaign to highlight the vulnerability of babies and calling for better and earlier support for new parents.[4] In 2012 the charity won a PRCA award for its Don't Wait Until You're Certain campaign that encouraged people to call the NSPCC with any worry about a child.[5]

The NSPCC's campaigning role has often been controversial. The Guardian reported New Philanthropy Capital recently concluded that its campaigning is "flawed and naïve" and that there is "zero evidence" that £250m the NSPCC has spent on its recent "Full Stop" campaign actually benefited any children.[6] The NSPCC also received complaints, amongst other things, for "cold" mailing young mothers with a "babies' names" booklet containing instead a detailed list of the deaths of babies.[7]

In recent years, the charity has faced criticism for its stance on contact visits to children following parents' separation. The NSPCC has consistently opposed an automatic right of contact for both parents, arguing that this is not necessarily in the best interests of the child. This stance has led to criticism both in Parliament[8] and by the fathers' rights group Fathers4Justice. In 2004, the London headquarters of NSPCC were briefly invaded and occupied by Fathers4Justice supporters, claiming that the NSPCC "ignores the plight of 100 children a day who lose contact with their fathers" and that they promote a "portrayal of men as violent abusers."[9]

The NSPCC also faced criticism for failing (along with other organisations) to do enough to help Victoria Climbié and prevent her death, and also for misleading the inquiry into her death.[10]

The organisation has also faced criticism for its allegedly increasing obsession with publicity and advertising, for fear mongering[11][12] and supposedly fabricating or exaggerating facts and figures in its research. In an article on Spiked, Frank Furedi professor of sociology at the University of Kent, branded it a "lobby group devoted to publicising its peculiar brand of anti-parent propaganda and promoting itself."[13]

David Hinchliffe, Labour MP, supported expenditure on campaigning, stating that the NSPCC's role should be about raising awareness,[14] whilst Conservative MP Gerald Howarth described it as "completely incompetent" although he cited the charity's support for reducing the homosexual age of consent to 16 as the reason for him withdrawing his support for the Full Stop campaign.[14]

The NSPCC documented allegations of Satanic ritual abuse in 1990, with the publication of survey findings that, of 66 child protection teams in England, Wales and Northern Ireland, 14 teams had received reports of ritual abuse from children and seven of them were working directly with children who had been ritually abused, sometimes in groups of 20.[15] An investigation into SRA allegations by the British government produced over two hundred reports, of which only three were substantiated and proved to be examples of pseudosatanic abuse, in which sexual abuse was the actual motivation and the rituals were incidental.[16][17]

The NSPCC also provided a publication known as Satanic Indicators to social services around the country that has been blamed for some social workers panicking and making false accusations of sexually abusing children.[18] The most prominent of these cases was in Rochdale in 1990 when up to 20[19] children were taken from their homes and parents after social services believed them to be involved in satanic or occult ritual abuse. The allegations were later found out to be false. The case was the subject of a BBC documentary which featured recordings of the interviews made by NSPCC social workers, revealing that flawed techniques and leading questions were used to gain evidence of abuse from the children. The documentary claimed that the social services were wrongly convinced, by organisations such as the NSPCC, that abuse was occurring and so rife that they made allegations before any evidence was considered.[20][21]

On a trip to New York in 1881, Liverpool businessman Thomas Agnew (1834–1924) visited the New York Society for the Prevention of Cruelty to Children. He was so impressed by the charity, that he returned to England determined to provide similar help for the children of Liverpool. In 1883 he set up the Liverpool Society for the Prevention of Cruelty to Children (LSPCC). Other towns and cities began to follow Liverpool's example, leading in 1884 to the founding of the London Society for the Prevention of Cruelty to Children (London SPCC)[22] by Lord Shaftesbury, Reverend Edward Rudolf and Reverend Benjamin Waugh. After five years of campaigning by the London SPCC, Parliament passed the first ever UK law to protect children from abuse and neglect in 1889. The London SPCC was renamed the National Society for the Prevention of Cruelty to Children in 1889,[22] because by then it had branches across Great Britain and Ireland.

Department of Health and Social Services Inspectorate. North West Region, Inspection of child protection services in Rochdale, Greater Manchester: Social Services Inspectorate. North West Region, 1990, viii, 33pp.

Clyde, James J., The report of the inquiry into the removal of children from Orkney in February 1991, Edinburgh: HMSO, 1992, xiv, 363pp. ISBN 0-10-219593-5.

Department of Health and Social Security and Welsh Office, Working Together: a guide to arrangements for inter-agency co-operation for the protection of children from abuse, London: HMSO, 1988, 72pp. ISBN 0-11-321154-6.