"All great discoveries are made by men whose feelings run ahead of their thinking" -
C. H. Parkhurst

Monday, 22 January 2007

Do a Brand Onion on yourself or a friend

It struck me that every planner should be forced to construct their own brand onion, a parrallel to psychtherapists having to undergo years of self-analysis before qualified to dole out advice.

When I left McCann Erickson last month, I found myself in the pub sharing a final fond drink with Rob and Laura (fellow McCann planners) and, almost as a symbol of knowing each other so intimately, we assigned each other brand essences (Rob suggested mine was "emotionally bald", hardly as flattering as mine for him... "forgivably superior", whilst Laura was "Entwining" to my "Beguilingly Cunning"). All great fun... and reasons to believe, emotional benefits, etc. followed suit. Never got onto NPD.

(Rob looking unforgivably superior)

I highly recommend every planner try this, or perhaps every Planning Department should do this at their Christmas outing instead of Secret Santa... a kind of "guess who did my brand onion". All very revealing and almost as good as "Shag, Marry or Shoot".

When I am cooking I usually use onion in all my meals because I think it have many properties, antioxidant and vitamin. So i prefer a food that make me feel strong every day. This blog is absolutely interesting. In fact i was looking information about how to buy viagra by internet. But this blog catched my attention, I must to say is wonderful.

This blog...

... kind of came about as a result of an article I wrote in Admap about "Sad-vertising". Until I find something else to write about and as long as negative emotions are unfairly discriminated against in advertising, this is a place to enthuse over the deep, the sad, the melancholy and the meaningful.

About Me

I am a Creative Planner aged 31. Originally from Dublin, I've worked for McCann Erickson and DDB in London, and I currently freelance throughout Europe. Prior to advertising, I worked as an academic research psychologist. I'm happiest when playing piano and I'm an eternal optimist beneath a facade of critical cynicism.