Everyone Was Dancing on Their Own at Robyn and Opening Ceremony’s Activewear Launch Party

Robyn fans traversed the length of Manhattan on Thursday night to celebrate the Swedish pop icon—good thing most of the crowd was decked out in RBN, her new Spring 2019 activewear collaboration with tennis player Björn Borg that’s perfectly suited for both the gym and the club. Wearing various items from the 14-piece line, including orange fleeces, printed tracksuits, and graphic leggings, attendees feted Robyn at Opening Ceremony, which is exclusively stocking the line stateside and produced her latest tour merch. Next, the crowd headed up to Times Square for a dance party at Sony Hall. And tonight, she’ll perform in a sold-out concert at Madison Square Garden.

Creative director Humberto Leon said the partnership between OC and Robyn was a no-brainer: Robyn was an early customer and is a longtime friend. The line feels “100 percent Robyn,” not only because the singer was wearing workout-inspired club looks and platform sneakers long before they were cool. “She always stays true to herself, she stays true to her community. . . . She’s been a massive queer supporter, and as a gay man I appreciate that.”

Uptown, Robyn held court in the DJ booth with English musician Kindness, sending legions of mesh- and spandex-clad fans into a frenzy when Robyn songs like “Missing U” and “Honey” played. The stage hosted an unofficial runway show with models vogueing in fleece mini-harnesses, “so you can wear it in the club without being mugged,” per Robyn. Sitting with her friend and stylist Naomi Itkes, who codesigned the line, Robyn said of collaborating with Borg, “It’s really difficult to make things deep when it comes to fashion, but we were trying to refer to a time in Sweden when community was more integrated in politics. The way Björn Borg grew up was very dependent on a sports club and community that was part of the welfare system in Sweden in the ’60s and the ’70s. He wouldn’t have been able to do what he did because he was from a working-class family.” Asked if RBN has socialist underpinnings, the singer replied, “Definitely.”