4 Steps to Cultivating an Innovation Mindset in Your Organization

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AARON AGIUS

CONTRIBUTOR

Search, Content and Social Marketer

In my work as a marketing consultant, I’m exposed to organizations of all sizes and manners of thinking.

Over time, I’ve developed a pretty keen sense of whether or not my efforts will be successful, and one of the biggest red flags that tells me I’m in trouble is hearing this phrase: “That’s the way we’ve always done things.”

I can’t think of a single sentence that’s more antithetical to growth and innovation than the blind acceptance that some things can’t be changed within an organization.

It’s a sentiment few companies can afford to indulge, given that, according to Yale lecturer Richard Foster, “the average lifespan of companies on…READ MORE