Graphic & Web design blog

The cult of Apple

You already knew that Apple’s marketing was probably the best, it’s quite obvious if you judge by the lines of fanboys waiting for hours for new products in front of Apple stores.

Fanboys have already been called Apple worshipers for a long time, but a scientific study from the UK suggests that these words couldn’t have been chosen better. Neuroscientists have been studying the effects of the brand on the brain of Apple fanatics, and the result shows that the brain zone activated by Apple imagery is the same as the one activated by religious imagery for believers.

Of course more studies would be needed to prove that finding further, but if it proves true it makes it a strong demonstration of the power of branding. Via Partial Objects.

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Designer Daily is a place for designers to find inspiration, resources, and thoughts that will be useful to their daily work. It is maintained by Mirko Humbert, a Swiss graphic and web designer. More info.