Surfrider’s Farmers Market

I believe that since our lives are increasingly targeted by advertisements and solicitations to get people's attention, you need a new angle. It's not enough to smack someone upside the head with a advertisement or marketing pitch... today you need to hit them AND make them say "hmmm."

It's in this spirit that I love this approach by our pals at Saatchi and Saatchi. Felipe and the crew are the geniuses behind the trash-on-a-billboard a few years back.