Sunday, March 23, 2014

Washington Post: Route 11 Potato Chips

Make sure that you pick up today's Washington Post and check out my Sunday Business feature on the Route 11 Potato Chip company in Mount Jackson, Virginia.

(I had to do a lot of very thorough journalistic-type research on this one, folks -- bag after bag of dedicated journalistic-type research. I do it because I care.)

The story begins:

Being a small fry can have its advantages. Take the Route 11 brand of sweet potato chips. The snack-food giants — Frito-Lay and such — haven’t taken up the challenge of this more fragile of the tubers, which tends to caramelize and burn during mass production.

But for a snack food maker that’s used to taking its time, this is a sweet and profitable niche.

Welcome to the world of Route 11 Potato Chips, a small Virginia chippery in the rustic Shenandoah that has been cooking up Kettle-style cult favorites for more than 20 years.