Wednesday, April 04, 2018

African American history museum to offer 'Walk Up Wednesdays' in April

The National Museum of African American History and Culture has been one of the hottest tickets in Washington, D.C. for museum-goers.

Since opening in September 2016, it has welcomed more than 3.5 million visitors.

It’s been so popular that timed-entry passes have to be reserved two months in advance.

But every Wednesday in April, the museum will let people who walk up enter the museum on a first-come, first-served basis without the pass that other visitors need to enter.

“Walk-Up Wednesdays in April will help us to determine how to manage visitor demand,” said Lonnie Bunch III, the museum’s founding director. “We are honored and humbled to have struck such a chord with our visitors… We don’t want to disappoint our visitors by reaching capacity and having them wait in long lines for space to become available inside the galleries.”

What the museum is experimenting with in the Walk Up Wednesday trial run is allowing visitors to show up without a reservation or a pass starting at 10 a.m. on every Wednesday of April. No same day walk-up passes will be made available online at 6:30 a.m. on those Wednesdays.

In other words, for the month of April, if you want to get into the museum without a pass, you can do so by just showing up after 10 a.m. and waiting in line.

On average, visitors stay 4 ½ hours on weekdays, Bunch said. The museum has tried to balance not forcing people to rush out while also letting new visitors enter.

“The goal of this pilot program is to provide greater access for the public while maintaining the safety and security of our visitors.,” Bunch said.

Those with timed-entry passes that were reserved ahead of time will still get priority access. And groups of 10 or more will have to go by the usual rules.