07 Oct fair stand jds

the 700 sqm fair stand at the japan dental show (jds) underlines the powerful and unique brand image of morita. the layout and design demonstrate the company’s core areas of expertise, including innovativeness and user-friendliness. precision and hygiene dominate the appearance of the fair stand, while high-end materials stand for quality and emphasize the company’s premium orientation. rectangular wall units create a well-organized basic structure, thus defining spaces and zones for showcasing highlights of the product range. at the same time, the layout aids navigation around the stand as well as the communication of concise information. this system succeeds in focusing on key themes while also presenting ancillary products in a clearly structured way.