Abstract [en]

The report examines how an online store for custom designed bottle labels can be developed as a web application, and aims to contribute to the existing research on web design. The development is based on the vision” to provide custom labels through an online store which puts the icing on the cake for your special occasion”, with persons in the age 25-40 who are planning a wedding or another large event as target group. The technical methods which can be used are presented in the report and what impact they had on the competitive aspects of the online store. Design strategies for building user trust are discussed among others, as essential parts of e-commerce according to the presented theory. Furthermore, the report presents more concrete technical methods for increasing the competitiveness such as faster loading times and search engine optimization. Especially loading times plays a central role for the success of a web application according to the related theory. The methods which has been used and why, considering the collected theory, are presented in the report. The conclusions of the report states that an online store successfully can be developed using an agile methodology such as Scrum and that it can take benefits from being implemented as a single page application. Developing a design tool for custom bottle labels proved to be a difficult balancing act between customization and simplicity.