INTERNATIONAL TRADE FAIR FOR COSMETICS,
HAIRDRESSING AND HEALTHY LIFESTYLE

VYSTAVISTE PRAGUE 7 - HOLESOVICE
19 - 20 Sep 2008

Organizer: BEAUTY EXPO s.r.o.

P R E S S R E L E A S E

Prague: Now more than 300 booths - World of Beauty & Spa reaches out for new dimensions

Exactly 316 booths - that means again a remarkable ten percent plus compared with this year's spring event - with in total 330 exhibitors and 450 brands: This is the overwhelming result of the latest World of Beauty & Spa, International Trade Fair for Cosmetics, Hairdressers and Wellness which has been run from 19th to 20th September on the fair grounds of Vystaviste. Economic situation in the Czech Republic is extremely favourable: Revenues esp. in the middle management have nearly reached Western European standards which stimulates the market for beauty and health substantially. Of course one of the main reasons for the very satisfying visitor's participation in the Fair (total: 20.000 visitors).

Since 2008, World of Beauty & Spa covers every three halls of Prague's fair grounds with a renewed structure of presentation strictly stucking to the main exhibiting sectors. Which are professional and bio cosmetics, apparatus equipment, pedicure, manicure, nail design, nail art, hair and hairdressing, wellness, spa as well as direct sale und accessories. Here are some of the most important exhibitors of World of Beauty & Spa Autumn 2008: Alessandro, Arabesque - Malu Wilz, Artdeco, Beauty Servis, Bellazi, BES, Burda, Catherine Nail, Coneta with Becker Manicure and Straub, Dr. Spiller, Enii-Nails, Ergoline, For Life, Framesi, Fremach, GERnetic, Hevea with Gehwol and Gerlach Technik, Janssen, Klapp, La Femme, Lion, Macon, NSI, Oriflame, P.Jentschura, Patty with LCN, Payot, Peggy Sage, Ryor, Salvus, Scansolar, Sothys Paris, Tasha, Tana, Young Nails and Zepter. Indeed, most of the biggest foreign brands have still found their national distributors. Main representing countries except the Czech and Slovak Republik have been this time Germany, Great Britain, Italy, Poland, Russia, Switzerland, Turkey and Hungary.

What makes World of Beauty & Spa so extremely attractive in visitor's eyes is also the well-balanced side program with no less than three central points of interest all over the fair. As real highlights on the main stage appeared Pavel Bauer's demonstration of visage trends as well as the competition "Nice hands and feet" for the Beauty Expo Cup, the 3rd Special Competition of Podology, the famous "Beauty Expo & PROKOS Products Award" for the best branch performers and of course the Czech Championship in Make-up as well as the Czech and International Championships in Nail Design. Additional know how was offered in both workshop lounges. These were some of the most important lessons: Certification of cosmetic products, criteria for tattoos, news from the plastical chrirurgy, and the big wellness special starting with an introduction in the aromatherapy and it's use in the fields of cosmetic as well as a modern round-up of international massage techniques from lava stone and hawaiian up to "Champi" head massage. Reflexation therapy, irisdiagnosis and a current overview about all the possibilities of a modern day spa completed the agenda.

World of Beauty & Spa with it's every year big events in spring and autumn has become the number one trade fair for cosmetics in the Czech Republic also due to a close network of institutional and media partners. First here to be named are the National Union for Cosmeticians Unie kosmeticek, the Czech Wellness Association, the Association of Aromatherapeuts and last but not least the Czech Podologic Society. The trade fair organizers care traditionally for good connections to all of the most important national branch medias, such as the professional magazines of NAVA publishing house - Linda, Kadernicka a Kosmeticka Praxe und Profi Nehty - and furthermore i.e. "Beauty Salon", "Hair & Beauty", "Estetika", "Moje Generace", "Juicy", "Look", "Psychologie" and und "Studio." Good relations do exist also to a wide range of radio stations like Express 90.3 FM, Fajn radio, Kiss 98 FM, Radio Blanik and Radio City 93.7 FM as well as to the online-services "zena-in.cz" und "e-modelling."

Additionally, World of Beauty & Spa has established very fruitful relationships to foreign top partner in the fields of similar trade fairs and media. Some of the most important are Beauty International (Düsseldorf), Haare (Nuremberg), Interbeauty (Bratislava, SK), Izmir Beauty Exhibition (Turkey) and Salon Jesien (Warsaw) as well as Kosmetik International (Gaggenau) and redspa media (Baden-Baden).- Next events of World of Beauty & Spa will be in March, 6-7th, 2009 (Spring) and September, 18-19th, 2009 (Autumn).
For complete information www.beautyexpo.eu