Retail porkies – challenge the nonsense

Supermarkets invent terms to suit their needs and, as a discerning consumer, it really is your right to challenge nonsense.

The term freshfish is of course relative. On the high-street, at supermarkets and in city restaurants freshfish really means days old so, when patiently waiting for your number to be called at the fish-counter, be ready to ask where your fish is from and how many days ago it was likely caught.

At Octane we have therefore made a new, differentiated and entirely transparent definition – Ocean-fresh. Simply put, it means caught, prepared, cooked and eaten same-day. Click here to see how we catch, cook and eat ocean fresh fish. Otherwise why not take peek at some of our gastro campfire cooking recipes: