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The Oklahoma Marriage Initiative
The Oklahoma Marriage Initiative (OMI) has become a national program model as state and national leaders have watched the broad-based, innovative design and statewide service delivery strategies become implemented and refined over the past several years. While OMI leaders consider the social service prevention project still to be in early stages of development, other states and national policy leaders are learning from the Oklahoma experience in order to implement best practices in additional areas of the country. The Initiative was developed and gained momentum under former Republican Governor Frank Keating and continues to grow and prosper under current Democratic Governor Brad Henry, with new plans and visions on the horizon for the coming years. This document provides a brief history of the project and outlines some specific lessons learned throughout the evolution of the Oklahoma Marriage Initiative.
In 1998, University of Oklahoma and Oklahoma State University economists produced a joint study on what Oklahoma needed to do to become a more prosperous state. Their conclusions included the usual economic analysis relating to tax issues and regulatory reform issues, as well as some surprising results. The economic researchers found some social indicators that were hurting Oklahoma’s economy. They mentioned the high divorce rate, high rates of child deaths due to child abuse and equally high rates of out-of-wedlock births. One OSU economist wrote in an editorial, “Oklahoma’s high divorce rate and low per-capita income are interrelated. They hold hands. They push and pull each other. There’s no faster way for a married woman with children to become poor than to suddenly become a single mom.”
The study prompted the development of a strong social agenda in Oklahoma, which led to the launch of what is now known as the Oklahoma Marriage Initiative. Around 200 leaders from many different sectors and regions of the state convened for the “Governor and First Lady’s Conference on Marriage,” a day-long brainstorming session where several keynote speakers presented accumulating evidence of the negative effects of divorce on children and families, and the benefits of marriage for children and adults alike. This information exchange laid the groundwork for widespread interest in the concept of an initiative to promote marriage and reduce divorce.
Knowing that the first steps are critical to making a policy plan work, state leaders took steps to ensure that the goal of reducing divorce and strengthening marriage was more than simply a political statement. They:
• took the bold step of setting a specific, measurable goal - to reduce divorce by 1/3 by the year 2010.
• committed to a community collaboration and broad involvement through a multi-sector strategy.
• committed significant funding in partnership with the Department of Human Services.
• provided on-going leadership and operational management to keep marriage on the public agenda.
• committed to delivering meaningful and relevant services that provide couples with the skills and tools needed to form and sustain healthy relationships.
Governor Keating was aware that his support of a marriage promotion agenda was controversial and would not be immediately popular. At his conference, he stressed that the issue crossed ideological lines. Aware of the sensitivity of the issue, he declared that in holding forth marriage as an ideal his intention was not to point the finger of blame at anyone, acknowledging that his own marriage had once been under considerable stress, and he and his wife had sought professional counseling.
As evidence of his serious commitment to this issue, he put his Cabinet Secretary for Health and Human Services, Jerry Regier, in charge of developing a plan of action for the Oklahoma Marriage Initiative. In addition, Public Strategies (PSI), a small public affairs/public relations firm, was awarded a project management bid and, from the beginning, national experts advised various aspects of the Initiative. This leadership outlined the main themes and components of the OMI. They deliberately decided not to appoint a Commission to “study” the issues, nor did they propose a legislative package of reforms. Instead, they decided on a multi-sector approach with both a secular track and a faith-based track. The OMI was to be a public/private partnership, guided by high-level leadership and strong operational, day-to-day management. Its major focus at this initial stage was delivering education services to the public, conducting research, and working with the faith sector to develop marriage-strengthening services.
Initial activities were funded with private foundation monies and discretionary state dollars. Howard Hendrick, Department of Human Services (DHS) Director, pointed out that using TANF monies to fund the initiative fit within the intent of the family formation goals of the 1996 federal welfare reform law. The DHS Board set aside $10 million of undedicated TANF funds
4/24/03

The Oklahoma Marriage Initiative
The Oklahoma Marriage Initiative (OMI) has become a national program model as state and national leaders have watched the broad-based, innovative design and statewide service delivery strategies become implemented and refined over the past several years. While OMI leaders consider the social service prevention project still to be in early stages of development, other states and national policy leaders are learning from the Oklahoma experience in order to implement best practices in additional areas of the country. The Initiative was developed and gained momentum under former Republican Governor Frank Keating and continues to grow and prosper under current Democratic Governor Brad Henry, with new plans and visions on the horizon for the coming years. This document provides a brief history of the project and outlines some specific lessons learned throughout the evolution of the Oklahoma Marriage Initiative.
In 1998, University of Oklahoma and Oklahoma State University economists produced a joint study on what Oklahoma needed to do to become a more prosperous state. Their conclusions included the usual economic analysis relating to tax issues and regulatory reform issues, as well as some surprising results. The economic researchers found some social indicators that were hurting Oklahoma’s economy. They mentioned the high divorce rate, high rates of child deaths due to child abuse and equally high rates of out-of-wedlock births. One OSU economist wrote in an editorial, “Oklahoma’s high divorce rate and low per-capita income are interrelated. They hold hands. They push and pull each other. There’s no faster way for a married woman with children to become poor than to suddenly become a single mom.”
The study prompted the development of a strong social agenda in Oklahoma, which led to the launch of what is now known as the Oklahoma Marriage Initiative. Around 200 leaders from many different sectors and regions of the state convened for the “Governor and First Lady’s Conference on Marriage,” a day-long brainstorming session where several keynote speakers presented accumulating evidence of the negative effects of divorce on children and families, and the benefits of marriage for children and adults alike. This information exchange laid the groundwork for widespread interest in the concept of an initiative to promote marriage and reduce divorce.
Knowing that the first steps are critical to making a policy plan work, state leaders took steps to ensure that the goal of reducing divorce and strengthening marriage was more than simply a political statement. They:
• took the bold step of setting a specific, measurable goal - to reduce divorce by 1/3 by the year 2010.
• committed to a community collaboration and broad involvement through a multi-sector strategy.
• committed significant funding in partnership with the Department of Human Services.
• provided on-going leadership and operational management to keep marriage on the public agenda.
• committed to delivering meaningful and relevant services that provide couples with the skills and tools needed to form and sustain healthy relationships.
Governor Keating was aware that his support of a marriage promotion agenda was controversial and would not be immediately popular. At his conference, he stressed that the issue crossed ideological lines. Aware of the sensitivity of the issue, he declared that in holding forth marriage as an ideal his intention was not to point the finger of blame at anyone, acknowledging that his own marriage had once been under considerable stress, and he and his wife had sought professional counseling.
As evidence of his serious commitment to this issue, he put his Cabinet Secretary for Health and Human Services, Jerry Regier, in charge of developing a plan of action for the Oklahoma Marriage Initiative. In addition, Public Strategies (PSI), a small public affairs/public relations firm, was awarded a project management bid and, from the beginning, national experts advised various aspects of the Initiative. This leadership outlined the main themes and components of the OMI. They deliberately decided not to appoint a Commission to “study” the issues, nor did they propose a legislative package of reforms. Instead, they decided on a multi-sector approach with both a secular track and a faith-based track. The OMI was to be a public/private partnership, guided by high-level leadership and strong operational, day-to-day management. Its major focus at this initial stage was delivering education services to the public, conducting research, and working with the faith sector to develop marriage-strengthening services.
Initial activities were funded with private foundation monies and discretionary state dollars. Howard Hendrick, Department of Human Services (DHS) Director, pointed out that using TANF monies to fund the initiative fit within the intent of the family formation goals of the 1996 federal welfare reform law. The DHS Board set aside $10 million of undedicated TANF funds
4/24/03