The SEOTuners Blog

Monthly Archives: January 2018

If you want to enhance your online presence through Google local optimization, the key is to make sure that you apply the following 5 local search tactics that are significantly overlooked and underestimated in today’s digital market:

Claim a Google Business Listing and Post

You should have already claimed your Google My Business listing. If you have not, then your business basically does not exist within the information superhighway. In addition to setting it up make sure that you check your GMB profile on a regular basis. For instance, you could use Google Posts like mini-advertisements to educate customers on your products and services or even promote your upcoming sales and specials to drive more exposure and traffic toward your online presence.

Select an Ideal Category for Your GMB Listing

In addition to establishing your GMB listing and putting it to work for your company’s online presence, you should also ensure it is categorized properly. This can (and will) make a big difference in how Google ranks your brand. Pay attention to the categories used by your top competitors, because you may want to follow their lead in that regard.

Apply Best Practices with Your URL

With Google local optimization, your URL serves as a key to unlock your exposure and marketing goals. Make sure that each URL is descriptive, concise and user-friendly and do not hesitate to skillfully add keywords within them to drive more organic exposure and traffic toward your website.

Enhance the Security of Your Website

Google is now issuing warnings to Chrome users that enter a page or website that is not secure – especially if there is a password or credit card field within that page. If you want members and clients to access confidential information or want your customers to trust you with their sensitive payment information, making sure that your website is not flagged in this way is a critical step.

Focus on Writing Quality Content

The last thing you should do is focus on pushing out low-quality content just to boost the quantity of your post. One high-quality post can have a stronger, positive impact than 10 low-quality posts ever could regardless of your niche or market. If you need further assistance or guidance with establishing an effective content strategy, you can always trust in a high-quality SEO firm to help you.

When your website or webpage has been penalized by Google, this can drastically damage your online presence and hinder your projected future growth. Here are 8 effective Penguin penalty recovery tools that you should consider implementing to resolve this issue and restore your online presence in a timely fashion:

Screaming Frog Web Crawler

This tool will crawl through your website to find any detectable problem that may have caused you to receive a penalty in the first place. It detects such problems as dead ends, duplicate content, internal redirects, orphan links and other common scenarios.

Ahrefs

Ahrefs is primarily known for scoping out bad links within your website. It is also an effective tool for backlink report generation and inbound link analysis.

Copyscape

As mentioned above, duplicated content could easily be the root cause of your penalization. Use Copyscape to scan your content to determine if it exists anywhere else online.

Majestic SEO

This tool can help you to effectively analyze your link profile along with the website profile of your competitors for added value.

Fetch as Google

This tool makes it possible for you to simulate the process Google takes to render a specific URL within your website. It will also provide you with an opportunity to submit your URL to the overall index.

Moz’s Google Algorithm Change History

This is a solid resource to assist you with diagnosing relevant algorithmic issues.

Google Webmaster Tools

Google offers its own tools that can efficiently notify you of manual penalties imposed by Google. This tool also lets you know the cause of the penalty so that you can focus on developing a plan of action to fix it.

Monitor Backlinks

Once you have imported each link from Google Webmaster Tools into this specific tool, you can search for any do-follow backlinks and use filters to switch to an external setup that allows you to manually verify all your backlinks.

Regardless of which tool you use, it is highly recommended to consult with a professional SEO firm, such as SEO Tuners, to conduct a thorough examination of your overall online presence. This worthwhile investment will ensure your website restores and/or maintains a positive reputation with Google and your growing customer base.

It is true that quality search engine optimization (or SEO) can generate high-quality results and organic exposure for a considerable number of brands and businesses – especially if you invest in the services of an expert organic SEO company. However, it is imperative to identify whether it is right for your business. How can this be accomplished?

SEO for my business

Examine the Constraints of Your Budget

A critical step is to examine the constraints of your budget. Since quality SEO is a long-term investment, you must be realistic about how much you and your business can afford. Keep in mind that even when you reach your goal, you will still need to maintain that status – which is why examining how much you can afford is an essential part of the process.

Determine a Realistic Timeframe

As alluded to above, achieving and maintaining quality SEO for your brand’s online presence is not an overnight ordeal. The average organic SEO company would quickly inform you that SEO is a moving target. Once you hit the mark, you must implement effective practices and strategies to keep hitting the mark for lasting success and growth.

Assess the Intensity of Ad Competition

Depending on your target market or niche, the ad competition constantly fighting against your online presence may be light or considerably heavy. If you have found that most of your ads have slipped through the cracks into oblivion without coming anywhere near their intended targets, then chances are you should consider investing in a proper analysis of what you have done and need to do to get your marketing and advertising strategies on the right track.

Finding the Best Keywords is Essential

You may assume that you already have the core keywords that you need to appeal to your audience or niche. However, without having the expertise of a skilled organic SEO specialist at your service, you might be missing the mark entirely. The specialist would be able to conduct standard tests with a little assistance from PPC to determine the true value of the keywords that you use.

Backlinks are one of the most important parts of establishing a high ranking with search engines, also known as link building in the world of SEO. Using link building services Los Angeles and Ventura means letting the pros do this for you which can be worth every cent spent, in the long run.

a sign post with marketing and strategy on street like signs

Balancing the Difficulties and Value of Link Building

Apart from organic strategies such as offering valuable content that other sites will be inclined to link back to, creating an entire strategy based on this premise is required. Link building is when other websites link back to your site. This impacts how your page ranks in search results and assists search engines with discovering new websites. The difficulty of encouraging backlinks is that your content has to be on point, and you can’t produce copy that’s jammed with keywords. The value of creating truly quality content that’s worth being linked to, on other hand, can have a great impact on your website traffic.

Guest Post Submissions Versus On-site Content

Due to the influx of spammy backlinks that have become a popular and failed SEO strategy in the last five years, Google has raised its standards about what kind of content is ranked more highly in search results. Backlinks are all well and good, but only if it’s a quality link. This is where guest posts and on-site content come in. Due to Google’s changing algorithms and ongoing refinements to how it delivers relevant information to users, you can actually be penalized for having a site with too many backlinks that are deemed illegitimate. Crafting worthwhile guest blogs or content that can be referenced by other businesses is the name of the game.

Leading from Your Site to Sales

The point of SEO is to ultimately help make sales. Making a sale can actually mean a variety of things, since every industry is different. The bottom line is - achieving an actionable result. Becoming a thought leader in your industry not only encourages link building, but also provides an organic sense of trust to anyone who does business with you.

Building awareness and sales is all about increasing visibility and then connecting with customers who want what you’re selling. Link building covers the increased visibility, but it’s up to you with the help of the pros to you to close the deal once visitors are drawn to your site.

Link building is a complicated but very effective process if done right as far as SEO tactics are concerned, especially when it comes to .edu backlinks. If you’re a California-based business, enlisting professionals for link building services Los Angeles and Ventura to connect with local universities is a wise rule of thumb. Here are a few ideas about how to get the highly coveted .edu backlink.

Write About a Current Course Topic

Try writing about a topic that’s covered in a current course and alerting the instructor of its existence as a reference tool for students.

Make It Simple and Local

If you’re not ready to create scholarly content, backlinks can also be as simple as connecting as a nearby dining option.

Form a Partnership

Offer discounts to professors or students. Your business name and website will appear on the list of affiliate partners of the university.

Get Involved with Alumni

Whether you volunteer to write a blog post for the alumni affairs division, or you know an alumnus personally, this is a backlink opportunity.

Get Featured on Your Alma Mater’s Website

Take advantage of your own status as an alumnus. Send news of your professional life and request your business be linked in your bio.

Publish Hard Data

If you have statistics derived from firsthand research, post them online for citation.

Offer to Host Student Guest Blogs

Holders of .edu love to bolster students’ reputations. Inviting a student to pen a guest blog is a great way to get a link from their university.

Appeal to Student Publications

Student publications are hosted on university websites, and it can be simple to get a backlink if you offer something of value to students.

Write a Student Survival Guide

The reality of university life is the revolving door of students. Creating whimsical content like a student survival guide is a great way to get the university to link to your article.

Host a Targeted Event

Get an event listed on a university website geared toward students or staff and host it at your business.

An .edu backlink is considered the cream of the crop of SEO, but it takes effort to get it done. Once it appears, though, the influx of traffic and the legitimacy of your content will skyrocket.

Maximizing your SEO viability for multiple locations within your local area requires careful tweaking of your content and the selection keywords that are specifically valuable to your intended audience. Using local SEO services Los Angeles and Ventura for optimization tactics will help you refine your content as well as understand the complexities of connecting your business to the right audience using local SEO.

The Right Keywords for the Right Locale

There are various local markets that you’ll want to reach within your geographical vicinity, but that doesn’t mean that all of them are right to target. You need to identify which areas will pay attention to your listings based on their searches and the services being sought. The basics of effectively building your content around the different locales you want to reach require a carefully crafted title tag, meta description, H1, and tailored content, according to Small Business Trends. This is where to start.

Creating an Integrated SEO Strategy

One of the most effective methods for creating a solid SEO strategy is choosing a strong contender for integration potential and site popularity. Google Local doesn’t only pop up in search results, but more importantly, allows businesses to integrate other platforms. This includes your Google+ page and website, but most importantly, Google Maps. Google Maps integration is an indispensable asset when it comes people looking for businesses on the go on mobile devices.

Cashing in on the Right Keywords

One mistake that many brick and mortar businesses make when developing a local SEO strategy is paying too much money for the opportunity for higher rankings based on the most popular search terms for your industry. This doesn’t make any sense if you’re seeking a targeted audience within a geographical boundary. There’s no point in paying for expensive, in-demand keywords if the customers you actually want to connect to aren’t using them. Do your research to figure out what your desired market is searching for and when and purchasing cycles, and base your SEO keyword strategy on that. Or better yet, let the professionals do it for you.

Making your business visible for multiple locations in your local area isn’t difficult as long as you’re using a well planned, comprehensive strategy. With the help of local SEO services in Los Angeles and Ventura, using focused keywords and high quality content across all SEO optimized pages will generate increased visibility and sales.