Hi, Welcome to Our School of Home Staging!

After a successful, 12+ years run as a home staging company in San Francisco Bay Area, STAGED4MORE is now an online school that focuses on home staging education for home stagers, home sellers and real estate agents.

Please take some time and check out all the free resources and tips available on our blog & podcast, as well as our courses selections.

SCHOOL OF HOME STAGING

Jul 2

Jul 2 Finding Your Personal Style (Part I)

Have you wondered why well-dressed people always seem to have well-designed homes as well? It is not an accident.

I come across this very often, where the homeowners have nice things. They are well traveled, cultured and collect stuff. But the way they display their beloved collections can come across as clutter. This way of living is totally fine if they are okay with it.

If not, the best solution to fix this problem is learning how to refine & edit themselves and be very clear about their personal brand. This personal brand comes through in every single way: their personal style, the way they live and how they address the world.

I had said this in the blogs and on the podcasts as well: a very big part of styling is editing.

Anyone can lump many things together, but to display, to create and to build an environment takes editing, playing, and refining. You then repeat this process over and over again until you produce a satisfying result.

I once attended a business lecture given by Chip Conley, the founder of Joie de Vivre Hotels (JDV Hotels). Joie de Vivre Hotels is an eclectic, design-driven collection of boutique hotels with signature restaurants and day spas (source). When he talked about the branding and conception of his hotel, he said something that genuinely struck me: he created each hotel’s persona by centering around the potential visitors’ favorite magazine.

This is a very clever business trick. Like I talked about in the #30DayHomeStaging Challenge, before you can sell the house, you need to determine who the potential buyers are. Corporations have been doing this for years. The magazine industry is especially so. A successful magazine needs to have a very strong visual identity to attract the right readers. They hone into their specific niche to deliver the right content for their targeted demographics. For example, Southern Homes vs. Dwell. Once the readership is up, ad revenues are up, therefore, more profits for the publication. Magazines invest a great deal in creating the right types of images for their target demographics.

Just like a hotel, magazine, or whatever, people have their personal brands too. Branding is not just for products. Think of celebrities like Lady Gaga or Katy Perry. They are both pop stars but have very distinctly different brand. It is the same with you.

You have a brand. You have a reputation, the way people feel when they think of you, or how people talk about you, that’s your brand. Your personality and brand come through in everything you do. When we meet people who are powerful, they have a very strong personal brand that emits energy and attraction, making people feel drawn to them.

There are not that many differences between styling to live and staging to sell. The way we live should reflect our brands. Similarly, the way we sell the home should reflect the potential buyers’ brand.

Here are three of JDV’s hotels in San Francisco. As you can see, one city, three distinctive styling & design. Three types of different audiences.

I have been helping home sellers and real estate agents sell their listings since early 2006 and had staged $500M+ worth of real estate. In the last few years, Staged4more is relaunched as a School of Home Staging where we offer home staging courses for home owners (30-Day Home Staging Challenge) and business builders for home stagers (Launcher and 6-Figure Floor Plan). We also have plenty of free resources on the site, like our home staging blog and the podcast The Home Staging Show.

I have been helping home sellers and real estate agents sell their listings since early 2006 and had staged $500M+ worth of real estate. In the last few years, Staged4more is relaunched as a School of Home Staging where we offer home staging courses for home owners (30-Day Home Staging Challenge) and business builders for home stagers (Launcher and 6-Figure Floor Plan). We also have plenty of free resources on the site, like our home staging blog and the podcast The Home Staging Show.

Hi there, thanks for visiting our online home. This is a hub for all things home staging.

Do You Have an Amazing Home Staging Project?

If so, we would like to feature your work! It will look something like this. If you’re interested, apply and send us your staged properties here. We would love to toot your horn and feature your beautiful work!

Our blog was named #3 of Top 100 Home Staging Blogs and Websites For Home Stagers in 2018. Thank you for your support!

Sometimes in our blog posts, we may have affiliate links or sponsorship links. This means that we receive a small perk when you click on the link, but it does not cost you anything if you purchase through our affiliate links. It's just another way for us to support the costs of running the site and creating content.

We often write and have guest bloggers contribute content for our home staging blog. While we do our best to curate the best content for you, we cannot guarantee the accuracy of content, especially if you are reading posts from ages ago. You should always consult a (or several) local real estate expert(s) who know your market well. Especially those decisions that will cost you moolahs to accomplish.

If you like our content, feel free to share it with others. But please do not copy and paste without attribution. That’s just crappy and unethical. We will not feel bad about submitting legal documents to wipe your site off the internet. (Yeah, it can be done and we’ve done it.)

Lastly, if you see any grammatical, spelling or whatever error on this site, would you be so kind, send us an email and tell us? So we can fix it (or them)? A snarky emails criticizing free content that benefits your bottom line is not really very productive nor very nice.

Thanks for being so cool and supporting us since 2006. We really appreciate you and will continue to do our best to provide you with values and lots of goodies.