Amazon Prime Day: More Than 100 Million Products Sold Over 36 Hours

Members are enjoying deep discounts on home security products like Amazon Cloud Cam, Ring and Blink-in fact, the Ring Video Doorbell Pro has already sold out, selling over 4 times as many as last year's Prime Day deal.

Amazon.com Inc. kicked off its big Prime Day sales promotion with technical glitches on its website and app, threatening its 36-hour sales extravaganza.

Outside of Amazon-branded products, the Instant Pot, 23 and Me DNA test and the LifeStraw water filter were the best-selling items in the United States, while the Bosch cordless drill, Philips Hue light strip and Finish dishwasher tablets were purchased the most in the UK.

Amazon'smusic streaming service is also on sale for Prime Day, at just $.99 for four months and then $7.99 after that. Amazon's Prime Day starts and will be six hours longer than last year's and will launch new products. Amazon will also be updating its live blog throughout the day with new deals and information about the sale.

Amazon's annual 36-hour shopathon, an important marketing tool as well as a boost to business, had been expected to drum up $3.4 billion of spending - up more than 40 percent from a year ago - as bargain-hunters chase promotions and discounts.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, noted that it's easy for Amazon to extend deals on its own devices and brands, but trickier for it to extend deals for its third-party sellers because they signed up for different promotional slots.

Prime members bought more than 100 million products, Amazon said Wednesday.

Shoppers in the U.S. and elsewhere in the world are struggling to access e-commerce giant Amazon's website as one of its biggest annual sales, Prime Day, got underway.

Another of the top-rated anti-aging brand's products with a special Amazon Prime Day Lightening Deal is the Total Repair Eye Gel for Dark Circles and Puffiness, now reduced by 20% as well. A few of the businesses interviewed reported an unusually low sales performance on the week before Prime Day, which could signal that shoppers are actively holding off in anticipation of the promised bargains.

Analysts predicted AMZN could rack up $3.4 billion in sales over the 36-hour period.

Prices for keyword search ads are auctioned based on supply and demand, with the costs spiking on Prime Day because the company's Prime members are big online spenders, said Jeremy Hull, vice president at iProspect, a digital marketing firm.

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