NEWS

Siso Toys UK secures distribution of Ryan’s World

Published on: 11th June 2019

Through a partnership with pocket.watch, Siso Toys UK brings Ryan’s World toys to the UK.

Siso Toys UK, the new UK office of the Simba Dickie Group which formed last May, has partnered with kids entertainment studio pocket.watch to secure the UK distribution rights for YouTube phenomenon Ryan’s World with immediate effect.

The YouTube star has garnered 27b views, with 42m views a month coming from the UK. Ryan’s World has 19m subscribers and Ryan is ranked as the No. 1 kids influencer both globally and in the UK.

The licensed toy range launched in the US last year to great success, selling out across the country and receiving the attention of major press outlets including The Today Show and Good Morning America, as well as being voted the No. 1 pre-school toy by parents for 2018. The range was picked up by major US retailers including Walmart and Target, with significant shelf space and store distribution to meet the demand from fans of Ryan.

Siso Toys UK is looking to replicate that success in the UK with its line up of Ryan’s World toys, produced under licence by Jada Toys. The range includes mini cars with characters, feature action vehicles that include a character as well as eye popping RC, and a Stunt Panda RC that performs tricks.

“Following the acquisition of Jada Toys, we’ve received so much interest and enquires on the Ryan’s World range,” said Martin Whitaker, managing director of Siso Toys UK. “We previewed the range at London Toy Fair and received a massive level of interest, and are excited to launch into UK retailers.”