Apple Music streaming service nabs 10m subscribers

Having previously worked at Property Week and Management Today, my areas of expertise are housing, entrepreneurs and leadership, as well as cars and the automotive industry. In 2015 I won the British Media Awards' Rising Star of the Year award.

Follow Emma

Emma Haslett

The service launched in June last year (Source: Getty)

Apple Music now has 10m subscribers six months after it launched, it's been reported.

The FT reported that the service, which was launched in June last year, rose despite a fall in global album sales.

It's pretty good news for the service, which offered users a free three-month subscription when it was first unveiled.

Set against Spotify's subscription base of 20m, that's not bad going. Although Spotify, which launched 10 years ago in Stockholm, does boast 75m "active" users (ie. users who use the ad-supported version, rather than paying for a subscription).

By all accounts, things are looking good for Apple Music. Data by Nielsen published last week showed 16.4 billion songs were streamed last year - although sales of albums fell six per cent, while sales of digital tracks fell 12.5 per cent.