So, you have your website up and running but it’s not getting the expected traffic. Would it be wise to use professional SEO marketing companies to improve rankings and traffic? Yes. Are they safe to use? Probably. Are they perfect on service delivery? Well, there we have a dilemma. So, how do we know which SEO company is best to use for our websites? The best way to answer this is to look at what to avoid when choosing your best SEO company. It is good advice to always avoid:

1. A company that promises “cheap” service

Companies that promise to charge less, more often than not offer equally basic and poor service. Although not necessarily true, but in most cases, this “cheap” service will be beneficial only for the short term.

2. A company that guarantees very fast rankings

Ranking on the search engines is very hard to guarantee, and often happens only from continuous long term efforts and hard work. It is not an instantaneous activity and the only way you can probably guarantee it to happen fast is to use black hat and highly prohibited practices. These practices will most likely lead to search engines penalizing your website by de-listing it from the search results. If such methods are used by your choice SEO Company, just to guarantee fast rankings, then you are at a high risk of losing your SEO investment, time and your business if the site is dropped from these search engines.

3. A company that promises not to change anything on your website

For an effective search engine optimization strategy to be drawn, a site audit is necessary. In this audit, the SEO Company tries to establish if your site has technical problems as well as usability issues that prevent it from proper indexing by the search engines. Should there be any problems, the company should fix them by making the necessary changes. Sometimes, a small change on your website may bring a dramatic increase in its traffic. Therefore, a company that only works on techniques that do not involve making such changes on your website is simply promising short term results.

4. A company that offers SEO services to “all types of companies” in all niches and sectors

The best type of SEO Company to use is one that specializes in your specific niche and kind of business. This is because they understand your market and business better, as well as understanding your competition and keyword needs. This type of company will easily provide you with SEO case studies that are within your niche to help you decide what kind of service specifications you will need from them. A company that offers SEO services to all and sundry will only have limited knowledge of your market and needs. As a result, they give you short term results that cannot hold for the long term, and which are easily wiped off by the competition.

Generally speaking, a good SEO services company is one that focuses on a niche and has experience in your niche market. It is also one that asks you intelligent questions to know your business before engaging you in a SEO contract. It also recommends an SEO audit before advocating for an SEO strategy. To top it all, the best SEO marketing companies offer keyword research services, as well as competitor analysis.

This is a time when almost all the major brands are opting for expansion. And why not? A business is meant to rise like a creeper, thus developing into a huge banyan-like empire. But in this endless cycle of evolution, one thing that brands tend to ignore and miss out is a proper publicity. They do not realize how else a buyer would locate them on the Web if he doesn’t know what they deal with. An effective answer to this situation is SEO Marketing.

SEO Marketing is a well-planned and intelligent marketing strategy that makes the latest updates known to the world through Press Releases, posting classifieds, and a set of other write-ups that, if counted collectively, bring about an aggressive marketing. This method basically revolves around making the prominent search engines prefer a specific website over so many others that are just the same, if not better.

There is a wide range of steps that are covered under a full-fledged SEO marketing package. And if executed perfectly, there is a little that can push the concerned brand beyond the first search engine result page. This perfection is the reason why companies are running after SEO specialists today. They just hand over their publicity-related worries to the external teams and rest assured while their business evolves alongside.

There is no doubt that the ones that feature in the first few search engine result pages are considered to be the best ones pertaining to that specific keyword. SEO marketing encashes this general belief only, and ensures that the market credentials of the concerned client do not fall, by keeping it in the top few search engine results by a large number of possible activities.

An expert SEO marketing consultant knows how a good content affects a brand’s rankings, and thus, lays stress on original and informative content. If a web copy is able to send out a message clearly, and well enough to bring in hordes of readers, there is a higher chance of the brand getting a hike in its sales, and thus, a hike in its own turnover. But an effective SEO marketing does not end just here. It explores some more avenues.

Besides the technicalities of the web copies going live, SEO marketing also demands a regularity in work so that a day or two of negligence do not mean a drop in the brand’s rankings, owing to the cut-throat pressure in the market. All the efforts of months can come dashing to the ground if an expert gets lenient with the Search engine optimization of its client’s website.

Hard work pays well… this is to be trusted blind-foldedly if one considers a career in any industry, but there is something that matters far more than the monetary gain, and that is Fame, which an efficient SEO marketing can drive home.

Today, I wanted to discuss law firm SEO marketing and some important things to realize and focus on.

If you’re an attorney and looking to do any type of lawyer SEO marketing, then you probably already discovered that competition amongst law firms is cut throat.

If you want to have any chances of being successful with your marketing online, then you need the right SEO services for lawyers on your side.

The key is to know your goals or have a conversation about your goals with the law firm SEO marketing company you chose.

Now, being on top of Google is a crucial first step to generating leads online, but if your website fails to convert your traffic or visitors, then you are wasting money and losing out to your competitors.

This is why it’s important to not only choose the right law firm SEO marketing company, but also a company who can help you on the direct response marketing side.

Whether your goal is to generate leads or appointments immediately, the right company will help you convert those leads or appointments into clients.

A lot of SEO services for lawyers forget the marketing side of things. Traffic is great, but if that traffic is not converting for you, you are wasting time and money.

A better way to put it is, without the right SEO and marketing, you are pushing your potential clients to your competition.

An important thing that the right law firm SEO marketing company will do is immediately find out if your domain has a manual or algorithmic penalty as a result of bad links or over-optimized anchor text.

If this is the case, a new domain name may be required so you are not wasting time and money trying to rank a penalized domain.

Once you chose your law firm SEO marketing service, they should come up with a custom tailored solution to help you start generating leads and new cases.

They never should provide you a “one size fits all” solution. Unfortunately this is quite common among SEO services for lawyers.

According to the Bureau of Labor Statistics, as of last year, over 600,000 lawyers in America exist. To point out how competitive some areas can be, California and New York each have over 70,000 attorneys competing for business.

Here’s a few interesting and profitable facts for you as well. According to ComScore, on average, we conduct over 12 billion searches per month on the search engines.

According to WORDSTREAM, 72% of all people who conducted a local search, called or visited that business.

According to Search Engine Land, on average, 75% of all people who search online, ignore the paid ads and focus on the organic results.

Finally, they have found that approximately 85% of searchers, trust natural or organic listings vs. paid ads.

If worked with a lawyer SEO company in the past, then you probably already know that working with a search engine service can be very difficult and expensive.

With most of the search engine services overcharging and under delivering, it’s really hard to truly experience the results you want.

This is why it is important to call the company you chose, discuss your goals like spoke about and listen to their answers.

If you are constantly hearing things like you’re like any other client and we’ll get you on top or if they are more concerned about pitching you on their lawyer SEO services vs. uncovering what your true needs and desire is, then run as fast as you can.

What does all this mean? Simply, when you made the call and found the right choice, then having the right law firm SEO marketing company on your side is the key to success online.