Luxury hotel chain Ritz-Carlton has raised the bar for luxury hotels – 118 floors high to be exact. Occupying the 102nd to 118th floors of the International Commercial Centre, the Ritz-Carlton, Hong Kong officially opened March 29. A one-night grand opening package is being offered for $641.

“One of the exciting marketing communications prospects with an iconic opening like this is the ability to position The Ritz-Carlton Hotel Company strongly not only in Hong Kong, but across China and indeed around the world,” said Chris Gabaldon, chief marketing officer of The Ritz-Carlton Hotel Company LLC, Chevy Chase, MD. “We are creating global awareness of The Ritz-Carlton, Hong Kong which sits atop a beacon of luxury in China.”

The Ritz-Carlton, Hong Kong is the newest addition to the brand’s expanding global portfolio of 75 luxury properties and its 16th hotel in Asia.

Guests are welcomed into the arrival lobby on the 9th floor before being transported up to the hotel lobby on the 103rd floor. Each of the Ritz-Carlton, Hong Kong’s 312 guest rooms offer Wi-Fi, iPod docking station, Blu-ray DVD players and flat-screen televisions. Three of the hotel’s restaurants are located on the 102nd floor and there is a chocolate-themed lounge called The Chocolate Library on the 103rd floor. Described as “a new benchmark for Hong Kong’s social and dining scene,” the Ozone contemporary restaurant located on the hotel’s 118th floor offers contemporary Asian cuisine.

The Ritz-Carlton is marketing the opening of the highest hotel in the world via its Twitter page.

“With a strategic location at the iconic landmark in a city, the International Commerce Centre, the opening of the Ritz-Carlton, Hong Kong as the highest hotel in the world, we certainly place the hotel under the spotlight,” Ms. Gabaldon said.

Borne ChinaChina is on the verge of overtaking Japan as the world’s largest consumer of luxury goods. Indeed, the Ritz-Carlton’s effort to expand to Hong Kong, it would seem, is to complement the affluent travelers and shoppers venturing to Hong Kong. According to the hotel chain, the Ritz-Carlton is looking to expand into one of the most economically aggressive regions in the world.

In fact, luxury retailers are targeting expansion in China, so why should hotels lag behind? Luxury retailers are rushing to open stores in China. In fact, Dolce and Gabbana announced it was going to open 15 boutiques in China over the next two years and Ralph Lauren has similar expansion plans. “As the new social epicentre of Hong Kong, the hotel has many distinguishing features, not least being the highest hotel in the world,” Mr. Gabaldon said. “West Kowloon is the new social and business heart of Hong Kong, which makes the hotel one of the most-sought after addresses in Asia.

“The Hong Kong economy has progressively stepped out of the shadow of the global financial crisis since the third quarter of 2009,” she said. “Driven by both exports and domestic demand, the economy has grown by a robust 7.2 percent and surpassed the pre-tsunami peak level in the first half of 2010.”

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