Impact of Electronic Media Advertising

The impact of electronic media advertising on consumerism and American culture values is very critical. Electronic media plays an important part in the progression of popular culture in forms of what people want such as health, fashion, and attitudes. Electronic media has been used to propagate what Americans believe is trendy like blogs on the Internet, texting via cell phone and online shopping. Electronic media is defined as any type of communication characterized by the use of technology. Some examples of electronic media can be television, radio, and Internet. Consumerism can be defined as a fact or practice of an increasing consumption of goods. Since the beginning of society has relied on advertising to publicly promote a product or a specific service. Advertising has impacted consumers in many different ways. People believe that advertisements brainwashes the consumer into purchasing unnecessary items. Other people believe that advertising does not sell any products, but it will convince the people who desire certain product to purchase it. Advertisements affect sports as well, without companies sponsoring these events they would disappear due to lack of funding. Advertising is everywhere People see celebrities in their new trendy outfits on TV shows or commercials and want to imitate their fashion statement. Health and weight is another trend that the electronic media uses to reach the public. A large amount of celebrities Americans seen on television shows or movies are in a perfect shape. This role makes an important impact on American culture because it makes Americans think that the celebrities seen in music videos or movies are the body shape everybody should be. People today are also gaining new outlooks towards situations or people. Americans are watching television shows called "reality shows." These shows are letting Americans see how celebrities behave in their daily lives. In some ways this shows are causing Americans to think and act...

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The globalization of the market is threatening virtually all retailers’ traditional customers who are now being served by a variety of physical and remote channels. That is why organizations the world over are now more than ever encouraged to spend more on advertising, not necessarily because others are doing it, but because they are doing so with commensurate returns on investment, utilizing the often reliable results of behavioral research which exposes the customers erstwhile hidden identity and the likely reactions to expect from such customers with the creation, packaging, presentation and distribution of products and services in a given way (Pine 1993).
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...Advertising Objectives
Advertising objectives are the communication tasks to be accomplished with specific customers
that a company is trying to reach during a particular time frame. A company that advertises usually strives to
achieve one of four advertising objectives: trial, continuity, brand switching, and switchback. Which of the
four advertising objectives is selected usually depends on where the product is in its life cycle.
Trial
The purpose of the trial objective is to encourage customers to make an initial purchase of a new
product. Companies will typically employ creative advertising strategies in order to cut through other
competing advertisements. The reason is simple: Without that first trial of a product by customers, there
will not be any re peat purchases.
Continuity
Continuity advertising is a strategy to keep current customers using a particular product. Existing
customers are targeted and are usually provided new and different information about a product that is
designed to build consumer loyalty.
Brand Switching
Companies adopt brand switching as an objective when they want customers to switch from
competitors' brands to their brands. A common strategy is for a company to compare product price or
quality in order to convince customers to switch to its product brand.
Switchback
Companies subscribe to this advertising objective when they...

...Impacts of ElectronicMedia on our Society
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Introduction:
In the last 50 years, media influence has grown exponentially with time. First there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. The media boom has also brought a revolutionary change in the morals and ethics of society. But a moral change in a society can sometimes prove itself to be an insincere change fraught with social evils.The media has a huge impact on society and also on public opinion. They can shape the public opinion in different ways depending on what is the objective. This means that they can portray an ordinary thing so negatively that it may force people to think or act in quite the opposite way. Here are some impacts of media on our society.
Positive Impacts:
Media and society:
The electronicmedia direct social change and values. The electronicmedia may be successful in stimulating the change in the tightly held ideas and rigid attitudes to bring desired change. The media can give direction to social change, and positively guide the society towards the desired goals.
The ElectronicMedia and Policy Dialogue:
The electronicmedia can greatly...

...ABSTRACT
Now-a-days, the terms “communication systems” are explicitly used to mean electronic communication systems. Because, Electronic communication systems has grabbed the Lion’s share of our regular means of communication. Radio, Digital TV, Mobile, Internet has made our life faster &amp; easier &amp; this never ending process is just always on its way to improvement. The Internet is the most dramatic and widespread application of electronics and communication technology of recent years.
We can’t even think of a day without social media like Facebook, Twitter, LinkedIn etc. Google has become our best friend to find out the things we are looking for. Tutorials of YouTube are available anytime, anywhere for learning anything within a very short time that we don’t know. All of those that have been mentioned so far can be categorized as blessings of electronic communication systems.
There are many reasons why the Internet is controversial. The problem with the Internet is the fact that anyone can access just about anything they want to from it. The thing is right now cyber-space has no real laws that limit the actual access we have on the internet. For example, pornography is a big issue because children are accessing adult content so easily without anyone having to know about it. Another issue is that there is so much obscenity and...

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Advertising
Introduction:
Advertising is a form of communication that typically attempts to
persuade potential customers to purchase or to consume more of a
particular brand of product or service than competing brands or services –
or if the advertising in not on behalf of a brand but for instance a public
service – to change their behaviour.
Modern advertising developed with the rise of mass production in the late
19th and early 20th centuries and has now developed as an essential part
of influencing behaviour – across a wide spectrum of interest groups.
Many advertisements are designed to generate increased consumption of
those products and services through the creation and reinvention of a
“brand image" . For these purposes, advertisements sometimes embed
their persuasive message with factual information. Every major medium is
used to deliver these messages, including television, radio, cinema,
magazines, newspapers, video games, the internet, direct mail,
billboards, outdoor posters and sponsorship (the list is getting longer as
new media are developed).
Advertising is often placed in these media by an advertising agency acting
on behalf of the client company or other organization, therefore they are
acting as agents.
Organizations that frequently spend large sums of money on advertising
that sells...

...in cities such as Delhi and Mumbai. Taxi owners do not make enough money and the RE60 would, with its high fuel efficiency and low-maintenance costs will offer a more viable option.
Working Women
Women who are working would want to buy a car of their own so I would want to target them.
People living in the city
Media Mix
Television
30% media weightage
Programs on selected general entertainment channels and a special measure of channels like star plus, star world as many women watch serials on these channels
Also tie up with news channel for car
Scheduling strategy
Continuous
Print
30% media weightage
Advertisements in the weekly supplements of the newspaper
Magazines , women magazines
Scheduling strategy
Flighting
Online
20% media weightage
Online advertising on car review websites
Search engine optimization (SEO)
Mobile marketing
Social media
Ads on leading forums , autocar, carsforum.com, team-bhp.com
Scheduling strategy
Continuous
Shopping
10% media weightage
Tie ups with outlets
Posters in Malls
Innovate on consumer connect initiatives for a high impact launch
Using online (social medias) to share the trip stories of the existing users with the prospect customers
Virtual drive
Launch during the festive season
Marketing Onion Model of Quadricycle
...

...ELECTRONICMEDIA AND PRINT MEDIA
INTRODUCTION TO ELECTRONICMEDIA
This is a type of MASS MEDIA which uses ELECTRONIC Energy in the user end. The most familiar electronicmedia includes video recording, audio recording, multimedia presentations, slide presentations, CD ROM’S and online contents. Also, recorded broadcasting in television, radio, telephone etc. could be considered as electronicmedia.
THE BASIC USES OF ELECTRONICMEDIAElectronicMedia is probably the most diversified subject of study which is used in many areas including
JOURNALISM:
Journalism is a field which uses electronicmedia for broadcasting current events. Journalism is one of the best ways in which people get to know various factors including stock market, price rise and various other economic and social factors.
ADVERTISING:
Advertisers use electronicmedia as a source to reach out to people for buying their products. They use televisions, radios and websites to get noticed. Advertisers use various techniques to attract the consumers.
EDUCATION:
In education sector, various multimedia and slide presentation (A primary electronicmedia source) is used. The sole aim of such...