UltraTech Cement scouts for creative partner

UltraTech Cement has called for a creative pitch that has seen the participation of agencies such as Lowe Lintas, McCann Erickson, JWT and Mudra, among others. Interface Advertising is the incumbent agency. The account size couldn’t be ascertained at time of filing the report.

The agencies were given the task to build the brand further and differentiate it from other businesses. The company will undertake a 360 degree approach comprising print, TV, OOH and BTL activities.

Part of the Aditya Birla Group, UltraTech Cement one of the largest exporters of cement clinker in India. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East.