6.
BUSINESS MODELS• Multinationals have learned to localize• Consideration: create economies of scale but adapt to each market (Walmart example)• Copycats = can get acquired or scale, disruptive to local markets (Baidu, local eBays and Groupons)• Demand for New Services = local to global (LG in India)• New business models = disruptive to global markets (Twitter)• Non US investors investing: Ooyala raised $$ from CID (Shanghai) and ITOCHU (Tokyo); Digital Sky Technologies