Online Media: Search: Havas Media, Nine West, Channel 9

Video content relies heavily on traffic generated from generic and branded keywords on search engines. When Nine West created a network of channels it tapped YouTube to connect with
women ages 18-34 through Channel 9, it bid on trending search terms like "Beiber," "Michelle Phan," and "prom trends." The brand aimed to connect with women, providing fashion, shoes and style tips in
more than 100 hours of professionally produced content hosted by celebrities.