The Peak TV Effect

Date: Saturday, 6/11Time: 2 PMVenue: SFA Ballroom

In an age of “too much TV” and “not enough time,” networks and studios face the undeniable need to define their brand. Ironically, this means that while viewers may have an embarrassment of riches in terms of content and platforms to choose from, networks/studios choices become more limited as their brand becomes more specific. Hear top executives and creatives discuss their studio/network brands and how tighter budgets, decisions to make a pilot vs. straight to series, and a rise in competition effect decisions of what series they decide to invest in.