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Tuesday, 24 July 2012

What is on-site and off-site SEO?

As a Search Engine Optimiser you may have heard the terms on-site and off-site SEO. Search Engine Optimisation should be tailored to the business it is promoting and one size definitely does not fit all.

Search engines have very complex algorithms in calculating where web pages should rank, this is why SEO experts like Media City Way are hired, promoting your web pages by tailoring a concrete on-site and off-site SEO package.

What is on-site SEO?

On-site SEO refers to everything you can manually do to your web pages to achieve a better ranking in search engines. Examples of ways to improve your on-site SEO would include, targeting keywords, writing HTML mark-ups (Meta tags), using alt tags, site structure (how pages link with each other) and internal linking.

What is off-site SEO?

Off-Site SEO refers to other websites that are linking to your website, you have less control of off-site SEO but you can generate a good number of links to your website by providing your URL (www.mediacityway.com) on social media websites. It is a good idea use your targeted keywords when displaying your keywords, for example: Search Engine Optimisation SEO
Aim to design a fantastic website that people want to link to and provide useful content that will make your users want to keep coming back to your website. Get this right and your off-site SEO will be in place without you having to think about it.

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