It only takes one person to start a revolution. The movie "Jobs" tells the extraordinary story of Steve Jobs, the original innovator and ground-breaking entrepreneur who let nothing stand in the way of greatness. This is epic and turbulent story of Jobs as he blazed a trail that changed technology - and the world - forever. Our task was to offer a special movie expierience for the local Apple fans and to strenghten their loyality to the Apple's Premium reseller in Latvia - iDeal.

Solution

We organized a special movie premiere at the Kino Citadele, the largest cinema in Latvia. The attendance was by invitations only to make our guests feel especially welcomed and to create a feeling of true Apple users community.