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Don’t Forget Gen X: A Powerful Force for the Future

Have you sat in a meeting when someone says, “But what about millennials? We have to start attracting millennials.” Unfortunately, most people seem to believe that after boomers you have millennials, but there is a forgotten generation — Gen X.

If you forget Gen X, then you are missing the gap group that is beginning to exercise its place in society. Gen Xers were born between 1965 and 1979. Gen Xers are currently 39 to 53 years old. More than 80 million people are Gen X.

Here are a few key stats about Gen X:

Gen X earns 31% of total US income even though Gen X only accounts for 25% of population

They outspend other generations for housing, clothing, eating out and entertainment

Gen X makes $50,400 compared with $34,420 for millennials

35% of Xers have college degrees compared with 19% of millennials

If you’re getting ready for millennials, you’re going to miss an entire generation of customers, donors and stakeholders.