That’s when Levi Strauss & Co. began. Later in 1873, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And we’ve been innovating ever since. Over successive generations, Levi’s® jeans have captured the attention, imagination and loyalty of diverse individuals. The Levi’s® brand continues to define the industry with classics like the 501® jeans, innovative collections like Commuter, Levi’s® Revel and more.

WALKING IN OTHER PEOPLE’S SHOES

EMPATHY

Empathy begins by paying close attention to the world around us. We listen and respond to the needs of our customers, employees and other stakeholders.

DOING THE RIGHT THING

INTEGRITY

Integrity means doing right by our employees, brands, company and society as a whole. Ethical conduct and social responsibility characterise our way of doing business.

BEING AUTHENTIC & INNOVATIVE

ORIGINALITY

The pioneering spirit that started in 1873 with the very first pair of blue jeans still permeates all aspects of our business. Through innovative products and practices, we break the old.

STANDING UP FOR WHAT WE BELIEVE

COURAGE

It takes courage to be great. Courage is the willingness to tell the truth and to challenge hierarchy, accepted practise and conventional wisdom. It means standing by our convictions and acting on our believes.