The European Commission issued four separate decisions on 24 July 2018, fining consumer electronics manufacturers Asus, Denon & Marantz, Philips and Pioneer a total of €111 million for imposing fixed or minimum resale prices on their online retailers in breach of EU antitrust rules (so-called “resale price maintenance” or “RPM”). In this article published in the European Competition Law Review, Dechert attorneys Clemens Graf York von Wartenburg, Craig G. Falls, and Michael I. Okkonen review why these decisions are significant.