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Yesterday morning the 2012 Formula 1™ Australian Grand Prix was officially launched with a spectacular event at Shed 4 in the Docklands.

After a short speech by the CEO of the Australian Grand Prix Corporation Andrew Westacott, the shed was filled with the sound of a highly strung Formula 1™ engine.

Cameron McConville put the Minardi two-seater through its paces, performing a number of doughnuts which were amplified both by the proximity of the walls and the fantastic roar inside the shed.

Once the car had come to a halt, the australian model Kate Peck stepped out of the back seat and was revealed as the 2012 Formula 1™ Australian Grand Prix Ambassador. Kate, who is used to flying the Aussie flag on the world’s most prestigious fashion runways, is now part of an event that showcases Melbourne and all it has to offer to an enormous global television audience as well as more than 300,000 fans that are expected to be trackside at Albert Park over the four day event.

Chief Executive Officer of the Australian Grand Prix Corporation, Andrew Westacott said: “No one stages a grand prix quite like Melbourne and this year will be no exception. Six World Champions, two Aussie drivers, plus a world of entertainment options both on and off track across all four days mean that this year’s 2012 Formula 1™ Australian Grand Prix is shaping up to an exhilarating season opening event.”

The excitement and adrenalin of yesterday morning’s event was just a taste of what’s to come. The lead up to the Formula 1™ Australian Grand Prix is always an exciting time and this year promises to be more action packed than ever.

If the launch was any indication of what to expect when the race is in town then there are exciting times ahead.