How Women Look at Video Online... Is Different

How Women Look at Video Online... Is Different

Statistics show this year there will be an estimated 97 million females
online in the US, compared with 91 million males. While it's a clear
majority, when it comes to viewing video online, however, their
positions are reversed.

An informative report sent to us by our partners at Chumney & Associates
reveals a look into the online video viewing habits of women, and
explains that it's very different from the patterns exhibited by men:
"While 78% of males watch video online, only 66% of females do," says
Debra Aho Williamson, eMarketer senior analyst and the author of the
new "Women Online: Taking a New Look"
report. "They are less likely than males to visit most video
destination sites — even the biggie, YouTube." So, according to this
research, instead of calling it "youtube" we should call it "histube."

Online video is a business that's been years in the making. Thanks to
the proliferation of broadband and the popularity of the online video
providers of the world, analysts at Piper Jaffray are calling it "the new killer app of the Web."

Piper
Jaffray also found that while news appealed to both genders (52.3% of
adult men and 48.9% of women), after that, differences appeared. Men
were more likely to watch amateur videos, music videos and movie
previews. Women favored movie previews and then music videos.