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How to Choose the Perfect Gift This Christmas

‘Tis the season to give and receive gifts, and now that we’ve learned about the history and psychology behind our gifting practices it’s time to have a look at how you can choose presents that say the right thing. As you can remember from the previous blog post in this series, gifts carry significant meanings, so it’s important to stop and think about how your present may be received.

When considering what to give someone as a gift, first consider how much you know about them. Then you need to decide whether to go for something useful, if not too exciting (like socks) or something slightly more unexpected or luxurious that they wouldn’t necessarily buy for themselves.

The ‘Holy Grail’ of gifts is something that is both of these things - a present that is practical, but also a positive surprise that shows that you know the receiver well. An example of a gift like this could be a fancy stand mixer for someone who is a keen amateur baker, but can’t justify spending lots of money towards their hobby.

There are a few golden rules when it comes to choosing presents for the people we care about. These include getting creative and personal - you should strive to give them a gift that could only come from you. Pay attention to what the gift receiver often brings up - are they often complaining about how their laptop is getting old and slow? Or that they love collecting vintage handbags? Giving a gift that shows that you pay attention to what the receiver likes and needs shows how much they mean to you.