Apple has quietly launched a Hulu Plus channel on Apple TV this morning. We’ve first received a report from one Apple TV owner who first found the channel to appear this morning and have since been able to confirm it ourselves. We’ve found that users may have to reboot their Apple TV for the channel to appear.

Interesting to note Apple’s tactics with regard to Apple TV, insofar as updates proceed without acknowledgement. Although somewhat abrupt, the news actually feels rather encouraging to me. With Hulu’s arrival, Apple has demonstrated that it has ongoing discussions with content providers, and that it’s actively working toward the betterment of the content selection on the “hobby” device.