Source: FIA, Ministry of Interior, Government of Pakistan for arrivals and

State Bank of Pakistan for receipts.

Pakistan's Share in International Tourist Arrivals

According to WTO estimates 760 million (projected) tourists travelled

world-wide in 2004, as compared to 691 million in the year 2003, indicating an increase of 10 percent over the previous year. Compared to it, tourist arrivals in Pakistan in 2004 registered a significant increase of 29.4 percent over 2003. Pakistan's share in world tourist arrivals improved from 0.07 percent in 2003 to 0.09 percent in 2004 but remained less than one percent. Pakistan's Share in South Asian Region Arrivals

Tourism to the South Asian Region grew to approximately 8 million

(Estimated) tourists in 2004 for the first time, recording a substantial increase of 20 percent over 2003. Pakistan's share in the tourist arrivals in the Region increased from 7.9 percent in 2003 to 8.5percent in 2004.

II : Structural Characteristics of Foreign Tourism

Market-wise Analysis:

During 2004, the most important market for Pakistan was Europe,

which generated 280.9 thousand tourists (43.4 percent), sharing more than one third of the total tourist arrivals. A sizable percentage of these tourists nevertheless, were ethnic Pakistanis visiting Pakistan on foreign passports for V.F.R. purpose. It was followed by the South Asian market, which generated almost one fourth (160.3 thousand) of the total tourists in 2004, showing an increase of 9.3 percent over the previous year. The American market generated 103.1 thousand or 15.9 percent of tourists; Pacific & East Asia 59.5 thousand or 9.2 percent; Middle East Region 28.4 thousand or 4.4 percent and Africa 12.5 thousand or 1.9 percent of the total tourist arrivals. The share of Europe in Pakistan tourism industry went up from 38.5 percent to 43.4 percent, Pacific & East Asia from 8.7 percent to 9.2 percent and Middle East from 3.9 percent to 4.4 percent in the year 2004. The American market lost its share from 17.2 percent to 15.9 percent, South Asian market from 29.3 percent to 24.7 percent and African market also lost its share from