When it comes to content marketing, we all should be trying to create unicorns - basically, pieces of magical content. Here we provide tips to help you uncover unicorn content and how to create more baby unicorns.

Email marketing remains to be one of the most cost-effective and powerful tactics when it comes to reaching targeted audiences, inspiring engagement and getting consumers to take action. But brands can no longer just spray and pray. Brands need to apply data to show they understand the needs and interests of consumers and apply that data to customize email content.

Why is clickbait so regrettable? It has to do with empty promises. Like a chocolate donut wrapped in bacon, it seems appealing at first glance but greatly disappoints upon consumption. Here we provide suggestions for more impactful, valuable content.

Remember Veruca Salt? She had to have everything NOW. Well, with today's fixation on mobile, this is pretty much all of us and brands need to be ready to cater to customer demands...if even for an Oompa Loompa.

For many brands, email still continues to drive the greatest ROI. But to get consumers to engage with content and take action, they first need to open your email. Here are some quick tips to help increase your open rates.

We all know that the organic reach and impact of social marketing has drastically dwindled and sometimes we need to pay to play. Here we address the differences between a Facebook Boosted Post and setting up ads via Ads Manager.

The Digital Beat

The Digital Beat is just our little way of keeping you entertained and informed. We like to share our knowledge of the latest in marketing trends and new technologies. We think we know this stuff and want to pass that wisdom on to you. That’s just how we roll.