In July 2017, Former Rep. John Delaney was the first major candidate to announce his campaign for president, two and a half years before the 2020 Iowa caucus. With another 11 months out from what many politicians and pundits have declared the most important election in our history, a significant proportion of the electorate are said to be experiencing ‘voter fatigue’.

A survey of 3,000 voters by communications and public relations firm, Cherry Digital, revealed that 42% of American voters say they are already worn out by election coverage. What can seem like endless debates, ads, polls and mudslinging could be causing voters to switch-off from the election cycle.