The Master Chief posing at Toy Fair was made up of about 500,000 Mega Bloks, a representative for the company behind the Lego-like toys told me yesterday. Behind him was Iron Man. Behind that, new Halo Mega Bloks toys.

The first images below are of Master Chief and Iron Man outside the booth. The others are stills and videos of the new Halo Mega Bloks line. Enjoy.