Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Digestive Remedies in the Philippines

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Executive Summary

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Prospects

Companies move into more niche categories due to healthier lifestyles

With the strong influence of social media in the daily lives of consumers, both young and old, information regarding healthier lifestyle choices is now easier to access. This impacts consumers’ choices, especially in terms of dietary intake.

More stable and high-income jobs increase the risk of digestive concerns

For the last few years, the increase in the middle-income consumer group has paved the way for more sophisticated food options for consumers, both in terms of healthier and less healthy options. As mentioned above, healthier food delivery options are becoming more readily available, but they come at a higher price, targeting the middle- and high-income groups.

Awareness of irritable bowel syndrome (IBS) needs to be raised

Consumers lack awareness of the symptoms of IBS and know little about this digestive issue. This is a growing opportunity for players, especially with the increasing sophistication of consumers.

Competitive Landscape

Players’ ability to increase awareness leverages their presence in the market

With most consumers falling into the lower-income group, individuals assume that some digestive issues are easily treated by non-consumer health products, either due to a lack of effort in terms of finding information or simply a lack of awareness. This is why companies’ ability to disseminate information through various marketing strategies, especially through television commercials, effectively aids in increasing sales.

Concentration in digestive remedies, with little share movement

United Laboratories continued to lead digestive remedies in value terms in 2018, thanks to its leading brand Kremil-S in antacids, as well as several other brands, including Diatabs, Ritemed and Omepron. It was followed by Sanofi-Aventis Philippines with the brands Dulcolax and Maalox.

The need for awareness-raising

Companies could take advantage of the consumer trend towards eating less healthy foods by increasing awareness of the need for their products in the case of discomfort. Effective marketing strategies such as television commercials and social media influencers could aid in disseminating such information, which still seemed to be lacking in 2018.

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Table of Contents

Digestive Remedies in the Philippines - Category analysis

ANALYSIS

Headlines

Prospects

Companies move into more niche categories due to healthier lifestylesMore stable and high-income jobs increase the risk of digestive concernsAwareness of irritable bowel syndrome (IBS) needs to be raised

Competitive Landscape

Players’ ability to increase awareness leverages their presence in the marketConcentration in digestive remedies, with little share movementThe need for awareness-raising

DATAGRAPHICS

Market Sizes

Sales of Digestive RemediesSales Performance of Digestive RemediesSales of Digestive Remedies by Category