EMD's and Adwords

Hello All, a newb here. I have a question for everyone. How is the recent EMD situation with the google algo affecting adwords?

1) any effect
b. If so, what?
2)did adwords in the now or in the past favor emd's?

I just got my planned project rolling with an emd with 12k exact search volume but now with the emd thing I am re-thinking my approach.
I guess I am wondering about the click cost. Did emd's get low adwords ppc cost before or in the past?
I appreciate all feedback.

The fact that you have an EMD will not have any bearing on your Adwords campaigns. Unlike SEO, Adwords is a paid service and Google does not apply their algorithm to ads. They use a different method (i.e. quality score, ad relevance, your own account settings) to determine placement of the ad. Of course you must ensure your landing page is relevant to your ads and keywords otherwise your quality score will suffer. You will also want to follow Google advertising guidelines but the mere fact that your domain is an exact match does not matter.

Yes your cost per click is affected by quality score but not directly. Your quality score is affected first by the click through rate. If you don't have a good click through rate compared with competitors, your ad will not be shown as often hence a lower click through rate and a higher cost per click. The EMD will not affect any of this. Google doesn't care what the URL looks like. When it comes to quality score, the most important factor is click through rate and to a lessor extent your keyword/ad relevance and landing page relevance.

Approach it from this stand point, Google wants to deliver its users relevant stuff. A very good indicator if they are doing their job well is how often users click on stuff. If users aren't clicking on your ads, Google thinks they aren't relevant to their users and won't show them as much even if they are highly relevant to user's in terms of search queries. Generally the url has little to no bearing on the click through rate. Work on making your ad copy more compelling.

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