Here’s everything you need to know about growing your business with a hyperlocal website.

What is Hyperlocal Marketing?

At its core, hyperlocal marketing is finding and keeping your best customers by marketing your business to a location niche: usually a region, city, neighborhood, or zip code.

By creating a hyperlocal website, you can capture the attention of customers who are searching specifically for your region rather than generically for their travel needs.

Why Your Travel Business Should Use a Hyperlocal Approach

The shift towards hyperlocal content is a result of the increase in mobile usage and a consumer push for more targeted and authentic search results.

By focusing on your geographic area and creating content around it, you can join other hyperlocal hospitality websites that are enjoying the benefits of this strategy at a higher rate than anyone else.

Growing Your Business With a Hyperlocal Website

Step 1: Create Content With a Local Focus

The hyperlocal approach benefits both your bottom line and Google. By focusing on the customer and creating quality localized content, you help Google improve the user experience, and in return, your website’s ranking.

To optimize your business for a location, incorporate your proximity to interesting things in the city.

Travelers don’t visit a city because of a hotel; they visit because of what is around the hotel. You can capitalize on this.

How to make the most out of localized content

Create a page or entire blog post that is dedicated to your region or neighborhood.

Integrate high-ranking, travel-orientated keywords in your local area such. Examples include restaurants, street location, nearness to notable landmarks, and proximity to local transportation hubs.

By creating useful localized content, you help travelers get a better picture of where your business is located in context to the places they want to visit.

It also helps them understand how to get around the city from your location.

Local guides provide the opportunity to link to trusted sources that will improve your website’s SEO along with your position as a local expert.