Fans of good old fashioned value investing have a limited set of options for how to buy into the Warren Buffett brand. A single share in Berkshire Hathaway will set you back north of $150,000, and unlike the stars of sports or show business, America’s most famous investor hasn’t done much in the way of brand extensions: no cereal, soda or reality show (yet).

But Brooks Sports, an American maker of running shoes that has been owned by Berkshire Hathaway since 2006, will soon change that, at least in a limited way. Brooks CEO Jim Weber has impressed Mr Buffett, Bloomberg reports today, and in return, his company’s shoes will soon have a celebrity sponsor:

Now Weber reports to Buffett, who added a 5-kilometer (3.1 miles) race to Berkshire’s annual meeting weekend and agreed to put his likeness on a second collection of limited-edition sneakers for the event. While the brand’s sales are a fraction of those at behemoths such as Nike Inc. (NKE) and Adidas AG (ADS), Brooks has doubled revenue in three years and is poised to exceed $500 million in sales this year. The sneaker maker also has scooped market share from Adidas’s Reebok brand and New Balance Athletic Shoe Inc. by targeting avid runners.

Want to grab a pair of Air Buffetts? They’ll be on sale at the Berkshire Hathaway shareholder meeting, held over the first weekend in May. “A cartoon of Buffett breaking through a finish line will be on the insole of the limited-edition sneakers and cost $120,” Bloomberg reports.

That’s a relative bargain in the world of celebrity sneakers, but getting to the investor meeting is considerably more expensive; it’s a shareholder-only affair, meaning the price of admission is, at a minimum, one Berkshire share. Today’s price: $150,900.

For those of more humble means still wanting some Buffett merchandise, consider the online Berkshire Hathaway Activewear Collection, featuring shirts, hats and fleeces all branded with the Berkshire logo. There’s an unfortunate lack of Warren Buffett memorabilia on sale there, but one wonderful exception is the commemorative edition playing cards: they’re a bargain at just $5 a pack, and the site says they “feature Warren Buffett on all Kings”.