Description

Copyright 2014

Dimensions: 6" x 9"

Edition: 1st

eBook (Watermarked)

ISBN-10: 0-13-382340-7

ISBN-13: 978-0-13-382340-0

This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.