Angeles Moreno, Cristina Navarro, Mariam Alkazemi, “How the public and public relations professionals interpret leadership in Spain: results from the ComGap study”, Corporate Communications: An International Journal, https://doi.org/10.1108/CCIJ-11-2016-0076

Adi, A. (2013). Social media audit and analytics: Exercises for marketing and public relations courses. In Social media and the new academic environment: Pedagogical challenges (pp. 143-162). IGI Global.

Bégin, D. (2013). Rethinking the RACE model for a social media world. Journal of Professional Communication, 2(2).

Isakson, C. (2010). Australian book publishing and the internet: How two Australian book publishing companies are using the Internet to engage with customers. Asia Pacific Public Relations Journal, 65-74.

Wolf, K., & Archer, C. (2011). Shifting online: an exploratory study into PR consultants’ attitude towards new media. In Proceedings of the Australian and New Zealand Communication Association conference. Australian and New Zealand Communication Association.

Invited participant in a plenary session of leading international scholars on the topic of PR and Social Media” Barcelona PR Meeting 2016.

Invited keynote panel member on academic publishing in the PR field alongside the field’s longest serving and must respected editors, Professor Hiebert (PR Review), and esteemed academics Professors David McKie and Jordi Xifra (PR Inquiry);

Invited in 2017 from the University of Lahore to join with a team of international scholars to scope a major communication research project; and

– being formally invited by one of my field most eminent scholars, Professor Emeritus Robert Heath, who is heading the editorial board publishing the International Encyclopaedia of Strategic Communication by Wiley Blackwell, to contribute scholarly entries on emergent communication strategy and strategic readiness. This is part of the vast International Communication Association sponsored “International Encyclopaedia of Communication Project”.

Having taken over in 2016 the editorship of the Asia Pacific PR Journal, my first editorial considered academic research impact, referring to the 2016 Australian Research Council publication, “The Engagement and Impact Assessment Consultation Paper”. I pointed out the impact factor of many public relations academic journals is quite low. Does this mean that the research published in this journal since its inception has had no or little impact? I am leading the discussion in my field on these issues and this is also one of the topics I addressed as part of the invited expect panel at the International PR Meeting in Barcelona.

In 2015, I saw a Danish scholar presenting how my PR Positioning Framework had been successfully used to design a health communication campaign for hospital staff that was reducing infection. This article is now published in 2017 Susanne Kjaerbeck, (2017) “Positioning and change in a hospital ward”, Journal of Organizational Change Management, Vol. 30 Issue: 1, pp.43-53, https://doi.org/10.1108/JOCM-05-2016-0094

Overview:

In 2016, a presentation I gave to a local industry group in Newcastle on my latest research on agile PR management resulted in feedback that Newcastle Airport communications team had implemented the new method with success.

My research philosophy centres on my belief that academics have a responsibility to serve their professional field, their university’s research goals and the needs of the wider community. This belief is premised on the notion that academia does not primarily exist to build commercial wealth but to build and enhance knowledge in a multifaceted way to augment our understanding of our world and the way it functions.

I firmly believe that in working to develop a deeper understanding and an enhanced theoretical approach that can explain and predict behaviours and knowledge in public relations practice, I can contribute positively in all three areas – the professional field, the university’s research goals and the needs of the wider community.

During my 2017 study program I was appointed a Visiting Research Fellow at the University of Technology, Sydney and was a Visiting Researcher at the United Nations University – CRIS in Bruges, Belgium.

Current projects:

Positioning theory for explicating Science Democracy as a policy concept and as practice

Social presence and telepresence – positioning in virtual environments