Game Developers Conference

The Game Developers Conference is the world's largest video game event, drawing over 14,000 attendees (2008 estimate) from all aspects of the industry. It has been an annual event since 1987, based primarily in the Bay Area and Moscone West, in San Francisco for this particular year. CMP Media, who runs the event through their Game Developer Magazine group, hired outside firms every year for the creation of that year's initial ad and style guide based upon a chosen theme. elbow have been the only firm invited to design multiple years (2007, 2008, and some help with 2009). Specific projects for GDC2008 were advertising templates, overall style guide, preview guide, print collateral, event signage, identity lock-ups, and overall creative direction in support of their internal resources.

GDC 2008

GDC 2007

first round style directions based upon 2007's tagline of "Take Control"