Terms of Participation

This document is a translation of «Terms of Participation» in English. In case of conflict between the Russian version of «Terms of Participation» and this translation - only the Russian version of «Terms of Participation» is legally binding. The Russian version of «Terms of Participation» can be found here: : https://yandex.ru/legal/partner/?lang=ru.

Any web site with a Russian-speaking audience may join Yandex Advertising Network provided that the web site meets the following rules:

the daily audience is more than 300 users a day during a month for advertising blocks of the formats: Yandex.Direct, Yandex.Market;

the daily audience is more than 1,000 users during a minimum of two consecutive months for Yandex.Market Content API advertising block;

the web site is located on a paid hosting.

RTB-format advertising blocks are made available to web sites following approval by the YAN Partner Relations Department.

It is prohibited to display ads on web sites that:

fail to comply with the requirements of the effective law;

promote discrimination based on gender, race, nationality, religious beliefs, social status or income;

contain offensive and/or pornographic materials;

are online casinos, file share web sites, web sites offering payment for viewing and/or clicking through ads/banners and other types of advertising, payment for viewing web sites, letters, etc., and similar methods of earning in the Internet;

have content misleading users;

download viruses, trojans or other malware on user PC and mobile devices;

Security of Ads Placed

Any artificially reproduced (mala fide) clicks and displays, all methods of creation of which are strictly prohibited, will not be considered in the calculation of a partner’s remuneration. A partner of Yandex Advertising Network undertakes:

not to generate queries, display ads or clicks on ads in any search results and/or on contextual pages and ads, directly or indirectly, personally or through third parties, manually and/or by using any possible soft hardware, including by using any automatic means to reproduce displays and clicks (multi clicks, agents, etc.), without being limited to the aforesaid;

not to change addresses of hyperlinks contained in ads, or otherwise alter the user redirection from ads, not to replace or hamper in any other manner the user access to pages (web sites), to which the user is hyperlinked when calling (clicking) such ads;

not to delete, edit, minimize, filter, change display order, appearance or other viewing options of ads in established advertising spaces.

Rules of Placement of the Advertising Block Yandex.Market Content API

Important

In case of violation of these Rules, Yandex reserves the right to suspend the display of ads on a partner’s web site and/or to take other measures in order to protect interests of advertisers whose ads are displayed on web sites of partners of Yandex Advertising Network.

Yandex reserves the right to reject any application to participate in the Advertising Network without giving reasons.