Pantone LLC, an X-Rite company and the global authority on colour and provider of professional colour standards for the design industries, today announced PANTONE® 17-5641 Emerald, a lively, radiant, lush green as the colour of the year for 2013.

Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the colour of beauty and new life in many cultures and religions. Also the colour of growth, renewal and prosperity, no other colour conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

“The most abundant hue in nature, the human eye sees more green than any other colour in the spectrum,” said Leatrice Eiseman, Executive Director of the Pantone Colour Institute®.

This colour will be seen over the next 12 months across the fashion industry, beauty, interiors, plastics & packaging, print and graphic design.

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