Type for youhttp://www.typeforyou.org
A blog on typography.Thu, 13 Jul 2017 13:54:42 +0000en-UShourly1https://wordpress.org/?v=4.8113015701TypeForYouhttps://feedburner.google.comHarrison Serif Pro by TypeMateshttp://feedproxy.google.com/~r/TypeForYou/~3/zKsxAjojTeA/
http://www.typeforyou.org/2017/07/13/harrison-serif-pro-by-typemates/#respondThu, 13 Jul 2017 13:53:56 +0000http://www.typeforyou.org/?p=4234A modern slab serif that ranges between capable and casual is the latest release of Jakob Runge and Lisa Fischbach. Harrison Serif Pro is a sturdy yet contrasted slab serif that combines a rational and efficient approach with a warm voice. A typeface of nuances, the slightly carved and occasionally extended serifs evoke the friendly […]]]>

A modern slab serif that ranges between capable and casual is the latest release of Jakob Runge and Lisa Fischbach. Harrison Serif Pro is a sturdy yet contrasted slab serif that combines a rational and efficient approach with a warm voice. A typeface of nuances, the slightly carved and occasionally extended serifs evoke the friendly side of Harrison Serif and contrast with the straightforward nature of the typeface’s squarish curves, open counters and horizontal emphasis.
Harrison was drawn for long form reading on screens and user interfaces, but the typeface’s more refined details come alive in high-resolution media and print. The almost mechanical vertical terminals, open counters and modest capitals combine with Harrison’s generous x-height to ensure the typeface holds up on screen. With improved ClearType hinting and a sturdy physique, no medium is a worry for this serif typeface.

Harrison Serif’s broad range of weights means that it’s more than a just a simple text face. From sheer Hairline to deep, dark Ultra, its weight spectrum is divided into nine distinct styles — leaving no need unfulfilled for editorial designers.
Further, Harrison explores nuance in its italics. Something between true italics and obliques, they range from the cursive to the playful, from the expressive to letters with the sobriety of unpretentious slanted obliques.
Of course Harrison provides all the OpenType features needed for ambitious typography: as well as a variety of figure styles, there small caps and the capitals-to-small caps feature. And you can have no doubt that it contains broad Latin language support and a set of helpful symbols.

Harrison is no flashy overachiever, but across multiple platforms it will prove itself a deft and useful tool — for whenever you want a modern serif that ranges between the capable and the casual.

]]>http://www.typeforyou.org/2017/07/13/harrison-serif-pro-by-typemates/feed/04234http://www.typeforyou.org/2017/07/13/harrison-serif-pro-by-typemates/Communication Arts – 8th annual Typography Competitionhttp://feedproxy.google.com/~r/TypeForYou/~3/SGm-dEvK4tE/
http://www.typeforyou.org/2017/07/10/communication-arts-8th-annual-typography-competition/#respondMon, 10 Jul 2017 13:53:44 +0000http://www.typeforyou.org/?p=42302017—Communication Arts magazine, a professional journal for those involved in visual communications, announces its 8th annual Typography Competition Call for Entries. The deadline for submissions is September 8, 2017. Any typographic project first printed or produced between September 2016 and September 2017 is eligible. It celebrates the best use of typography as the primary visual […]]]>

2017—Communication Arts magazine, a professional journal for those involved in visual communications, announces its 8th annual Typography Competition Call for Entries. The deadline for submissions is September 8, 2017. Any typographic project first printed or produced between September 2016 and September 2017 is eligible.

It celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering.

Chosen by a jury of leading design professionals, the selected entries will be distributed worldwide in the Communication Arts Typography Annual, both in print and digital editions, and on commarts.com, assuring important exposure to the creators of this outstanding work. Each winning entrant will also receive a personalized Award of Excellence, milled from solid aluminum.

p98a is an experimental letterpress workshop in Berlin Tiergarten, dedicated to letters, printing and paper by Erik Spiekermann, Ferdinand Ulrich, Norman Posselt, Axel Nagel, Jan Gassel, Laureen Mahler, John Peck, R.Jay Magill and Susanna Dulkinys. They explore how letterpress can be redefined in the 21st century through printing, research, collecting, publishing and making things.

Erik Spiekermann: Letterpress; as a printing process it survived because it became a hobby thing and a hipster activity. They use polymer plates to get that deep impression which would destroy metal type. Now at p98a (above) we have developed a method to produce metal-backed polymer plates without first having to make a negative. Direct to plate, up to 52 by 72cm, so eight book pages at once. The best of digital typography combined with the best method to get black type onto paper. It results in a slight bite of type into paper, not a deep debossing, but it achieves what Adrian Wilson* described:It is the refraction of lightin the well of impressionthat makes relief printingspectacular.

They are also seeking submissions for the first time, so it is your chance to be published in Paper 06.

]]>http://www.typeforyou.org/2017/07/03/p98a/feed/04225http://www.typeforyou.org/2017/07/03/p98a/Typographic Terminology A to Z: A list of typography terms that every designer should know.http://feedproxy.google.com/~r/TypeForYou/~3/fFQn8c7amCU/
http://www.typeforyou.org/2017/07/01/typographic-terminology-a-to-z-a-list-of-typography-terms-that-every-designer-should-know/#respondSat, 01 Jul 2017 19:59:05 +0000http://www.typeforyou.org/?p=4220The Futur has released an animated video on typography, full of important typographic terms and terminology. Take a look.]]>

The Futur has released an animated video on typography, full of important typographic terms and terminology. Take a look.

]]>http://www.typeforyou.org/2017/07/01/typographic-terminology-a-to-z-a-list-of-typography-terms-that-every-designer-should-know/feed/04220http://www.typeforyou.org/2017/07/01/typographic-terminology-a-to-z-a-list-of-typography-terms-that-every-designer-should-know/Zeitung Mono Pro – Font Releasehttp://feedproxy.google.com/~r/TypeForYou/~3/b1Asx7icos4/
http://www.typeforyou.org/2017/06/26/zeitung-mono-pro-font-release/#respondMon, 26 Jun 2017 19:49:09 +0000http://www.typeforyou.org/?p=4214Zeitung Mono is a new monospaced font by Inderware, companion to the Zeitung family, a sans serif which works well in small sizes on screen. This monowidth font family increases the functionality of the Zeitung font family, resulting in happy programmers, smiling ASCII-kids, razor-sharp journalists and finally: worldpeace. Source: Underware. ]]>

Zeitung Mono is a new monospaced font by Inderware, companion to the Zeitung family, a sans serif which works well in small sizes on screen.

This monowidth font family increases the functionality of the Zeitung font family, resulting in happy programmers, smiling ASCII-kids, razor-sharp journalists and finally: worldpeace.

]]>http://www.typeforyou.org/2017/06/26/zeitung-mono-pro-font-release/feed/04214http://www.typeforyou.org/2017/06/26/zeitung-mono-pro-font-release/Classic Casino Fontshttp://feedproxy.google.com/~r/TypeForYou/~3/9VF5oHEizZI/
http://www.typeforyou.org/2017/06/23/classic-casino-fonts/#respondFri, 23 Jun 2017 10:27:13 +0000http://www.typeforyou.org/?p=4209Some of the worlds best known sign is the welcome sign when you arrive to Las Vegas Nevada. The classic casino sign is one of the worlds most photographed signs and a quick look at #lasvegassign on Instagram gives you an idea of how popular it is. The sign was originally designed by Betty Willis […]]]>

Some of the worlds best known sign is the welcome sign when you arrive to Las Vegas Nevada. The classic casino sign is one of the worlds most photographed signs and a quick look at #lasvegassign on Instagram gives you an idea of how popular it is. The sign was originally designed by Betty Willis who was an American graphic designer, born in Nevada.

The sign states “Welcome to Fabulous Las Vegas Nevada” on the front, but also has a sign on the back saying “Drive Carefully, come back soon”.

A lot of different fonts have copied the Las Vegas-sign, some of them is Scriptorama Tradeshow JF and Franklin Gothic.

The casino-sign was never copyrighted

One of the big reasons for it’s enormous popularity is that the sign was never copyrighted. The designer saw the sign as a gift from her to the city and wanted the sign to be as public as possible. This has resulted in a much larger spread for the sign and the sign can be seen anywhere, but mainly on casino related products such as Casinojakt and mainly on Las Vegas souvenirs.

This means, if you’re starting a new company or service, you are free to use the design of one of the most photographed signs in the world without paying a dime for it.

]]>http://www.typeforyou.org/2017/06/23/classic-casino-fonts/feed/04209http://www.typeforyou.org/2017/06/23/classic-casino-fonts/Tongari – Font Releasehttp://feedproxy.google.com/~r/TypeForYou/~3/hqNfC8577hc/
http://www.typeforyou.org/2017/06/22/tongari-font-release/#commentsThu, 22 Jun 2017 13:43:35 +0000http://www.typeforyou.org/?p=4195Tongari is a japanese word for “sharp-pointed”. Sharp-pointed as the swords of the seven samurai in the Akira Kurosawa movie, in which a bunch of warriors defend a village from thieves. One weight for each samurai, as Tongari is a family of 7 weights and their 7 italics. Tongari has a lot of personnality in […]]]>

Tongari is a japanese word for “sharp-pointed”. Sharp-pointed as the swords of the seven samurai in the Akira Kurosawa movie, in which a bunch of warriors defend a village from thieves. One weight for each samurai, as Tongari is a family of 7 weights and their 7 italics. Tongari has a lot of personnality in large sizes but is also perfectly readable in a 9 points size for long texts.

]]>http://www.typeforyou.org/2017/06/22/tongari-font-release/feed/14195http://www.typeforyou.org/2017/06/22/tongari-font-release/Hamilton Stories: Norbert Brylski Interviewhttp://feedproxy.google.com/~r/TypeForYou/~3/1qGX1tcc15k/
http://www.typeforyou.org/2017/06/21/hamilton-stories-norbert-brylski-interview/#respondWed, 21 Jun 2017 22:38:45 +0000http://www.typeforyou.org/?p=4190“HWT Brylski” is a typeface by Nick Sherman, named for retired wood type cutter Norb Brylski, and designed to be cut as wood type at the Hamilton Wood Type & Printing Museum in Two Rivers, Wisconsin. It incorporates several themes that were common in 19th-century type design, including split Tuscan serifs with angled mansard-style sides, […]]]>

“HWT Brylski” is a typeface by Nick Sherman, named for retired wood type cutter Norb Brylski, and designed to be cut as wood type at the Hamilton Wood Type & Printing Museum in Two Rivers, Wisconsin. It incorporates several themes that were common in 19th-century type design, including split Tuscan serifs with angled mansard-style sides, heavy weight placement at the top and bottom of letters (traditionally referred to as “French” or “Italian/Italienne,” regardless of any actual relation to those countries), and an extended overall width.

Hamilton Stories: An Oral History, was a six-event speaker series at Hamilton Wood Type & Printing Museum, that commemorated the occupational heritage and process of making wood type. Founded in Two Rivers, Wisconsin in 1880, the Hamilton Manufacturing Company became the largest manufacturer of wood type in the United States. As a local employer and an enduring legacy, Hamilton established a culture of quality, pride and innovation that influenced the community to this day.

Hamilton Stories was established to preserve the stories of six former Hamilton employees who worked in the company’s wood type cutting area. Each event featured one guest speaker who shared his or her personal experience at the company. The Museum Director interviewed each speaker with a series of questions to reveal their experiences and guide audience members through the process of creating wood type. Beginning with harvesting wood, cutting letterforms on a pantograph and finally trimming finished pieces each person shared his or her unique story. The commemorative posters on display at local locations were designed for the speaker series and printed at the museum.

In this video Jim Moran, Hamilton Wood Type & Printing Museum director, interviews Norb Brylski who prepared wood, made patterns and worked with the pantograph at the Hamilton Manufacturing Company in Two Rivers, Wisconsin. In his time at Hamilton he was always employed in the type shop. Since the museum has opened he has volunteered in training new individuals, including his daughter, George Liesch, to prepare and cut wood type. The interview took place at the Hamilton Wood Type & Printing Museum on December 5, 2015.

]]>http://www.typeforyou.org/2017/06/21/hamilton-stories-norbert-brylski-interview/feed/04190http://www.typeforyou.org/2017/06/21/hamilton-stories-norbert-brylski-interview/Décor, the art of marketinghttp://feedproxy.google.com/~r/TypeForYou/~3/Fl8DbY_XWO8/
http://www.typeforyou.org/2017/06/21/decor-the-art-of-marketing/#respondWed, 21 Jun 2017 15:08:15 +0000http://www.typeforyou.org/?p=4186How do you sell something that looks horrible? You get someone who can sell ice to an Eskimo. The problem with that solution is that there are very few individuals that have that ability. This means that if you an ugly product you will have a hard time selling it. People are attracted by what […]]]>

How do you sell something that looks horrible? You get someone who can sell ice to an Eskimo. The problem with that solution is that there are very few individuals that have that ability. This means that if you an ugly product you will have a hard time selling it. People are attracted by what they see, that is why pretty women get more requests for dates. Despite the fact that they may not be the best quality product.

The above example clearly shows that people will select a pretty looking thing even though it is an inferior product. This means that if you have a great product and it does not look good you will not make money.

Having a product and failing to make money is the definition of bad marketing. A real solution is to invest in decorating your product. There are many ways make your product more appealing to the public. A top way is to improve the look is to get graphic designers to come up with something visually appealing.

When there has been a substantial investment in making the product look good marketing it becomes easier. Regardless of whether you are selling the product online or in brick and mortar shops. At this level, it is clearly seen that décor becomes the heart of marketing.

Online casinos such as https://www.casinoaus.com have mastered the art of attracting new players. They do this through the use of high-quality graphic images. The games have a lot of themes. Therefore, they have a lot of material to display. This material is used to make the casinos more attractive. But despite the entertaining function of the graphics, they are also used to inform players. These games do not only use images on the screen. They also use captivating animations and very cool sound to get players playing.

]]>http://www.typeforyou.org/2017/06/21/decor-the-art-of-marketing/feed/04186http://www.typeforyou.org/2017/06/21/decor-the-art-of-marketing/Spectral, the first parametric Google font by Prototypohttp://feedproxy.google.com/~r/TypeForYou/~3/RQz_g1MWWco/
http://www.typeforyou.org/2017/06/21/spectral-the-first-parametric-google-font-by-prototypo/#respondWed, 21 Jun 2017 14:56:56 +0000http://www.typeforyou.org/?p=4181Spectral is the first Google Font turned parametric by Prototypo. Primarily intended for use in collaborative office-suite programs like Google Docs, Sheets, and Slides, Spectral is in the line of high-quality screen-first fonts. The release of the parametric template is the result of a year-long collaboration between Prototypo and Production Type teams. Prototypo’s outstanding technology […]]]>

Spectral is the first Google Font turned parametric by Prototypo. Primarily intended for use in collaborative office-suite programs like Google Docs, Sheets, and Slides, Spectral is in the line of high-quality screen-first fonts. The release of the parametric template is the result of a year-long collaboration between Prototypo and Production Type teams.

Prototypo’s outstanding technology has an infinite range of applications beyond its primarily “web-app use”. Imagine shop windows that react according to the movements of passers-by. Think data visualisation mixing info and text or websites with a readability enhanced for visually impaired people. Creating intelligent fonts capable of fitting all types of uses and media is now a reality. The parametric font technology will help developers and designers to revolutionize user experience with fonts using context, outside variables or physical sensors to modify the input parameters.