The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement.

While many hardcore football fans will tune in just to watch the game, many viewers will also pay close attention to the Super Bowl advertisements and how brands seize key gametime moments (hello Oreo moment of 2013). With the deluge of content, we understand marketers will be working overtime to engage customers, and we can help keep you informed of the conversations people are having around the big game.

Understand what brands and products are leading the Super Bowl conversations

Analyze which campaign strategies are resonating best

Pinpoint regional differences in Super Bowl conversations

Watch trends evolve leading up to, during and after the big game

The data is from Salesforce Social Studio, part of the Marketing Cloud, which analyzes hundreds of millions of data sources from Twitter, Facebook, YouTube, blogs, news sites and more. The data breaks out:

Number of conversations about the game and advertisements

Most mentioned terms and hashtags associated with the Super Bowl

Top brands and volume of mentions

Social sentiment of the game and advertisements

Conversations by region

Conversations by gender

Who will win the Super Bowl engagement war this year? Only time will tell, but we’ll be following along in real time and hope you can join us.