As the presenting sponsor of the launch, Carl's Jr. introduced the first "live ads". So instead of your usual :30 second break in between content, every hour or so the ads were integrated directly into the content with a sketch of the mascot doing random things live.

Chief Keef hung around and my current favorite game Titanfall 2 was featured - which will make a much better eSport than the first one.

Even better, Carl's Jr. can now take this content and split into bite sized content across a multitude of platforms.

Speaking of Vice, how many times have I mentioned Vice and and their future involvement in eSports and Gaming?