The 7 Best DIY SEO Tools For Small Businesses in 2019

Kindra K., Marketing Coordinator

If you run a small business, then you already know how important it is to establish a strong brand presence in your community. When customers are looking for services like plumbing, HVAC, electricians, or other home services, they search the internet to find them. Having a website that ranks well on search engines like Google ensures that it's your services they turn to. But to get your website to show up at the top of search engine results, you will need to develop a strategy that uses appropriate content, backlinks, and more. That's where do it yourself search engine optimization tools come into play - they can help you find successful keywords and monitor your progress, even if you aren’t an SEO expert.

Like any software or tools, the hard part is finding the right tool for your business needs. That’s why we’ve reviewed some of the top tools out there. Check them out below and see which one makes the most sense for your business.

Moz Pro is a software product that allows you to manage most aspects of your site's SEO. This tool isn’t too technical and allows small to large businesses to boost their organic website traffic. They have a pretty
user friendly interface that’s nice for those new to SEO.

Key features:

Tracks your ranking efficiently

Keyword research and analysis

On-page optimization

Visualizes your data

Search engine results page (SERP) analysis

On-page grader

Compares links and competitors

Overall this software has
features that are user friendly, with easy to read metric charts letting you know how you rank, how your competitors rank, what SEO techniques are working and where you can improve.

If you’re serious about improving your SEO and
out-ranking your competition, Ahrefs might be the tool for you. With a website check for over 100 pre-defined SEO issues, their comprehensive competitive tools, and visual SEO progress reports, you can stop guessing and find out exactly what’s holding your website back from ranking.

Key features:

Site Explorer

Gives an in-depth look at the organic search traffic and backlink profile of any website or URL

See what keywords your competitors are ranking & which pages bring in the most traffic

See which website are linking to your competitors and gauge the quality of their backlink profile

SEMRush is another comprehensive SEO monitoring tool that really stands out for
bloggers and businesses. In addition to the expected SEO guidance, this tool also helps you manage your social media, PR, and paid ad strategies with a hub where you can schedule posts, analyze your traffic, and identify the best opportunities to reach your target market.

Key features:

Site Audit Tool

Check your site’s SEO health

Domain vs. Domain comparisons

Analyze Google ranking factors affecting your website’s performance

Track SEO optimization progress

Ensure the security of your website with HTTPS checks

Keyword research

Find the right keywords for your SEO campaign

Find keywords with less competition

Use keyword grouping to segment your keywords by topic

Keywords position tracking

Backlink Audit Tools

Find all your backlinks using SEMRush’s search console integration

Check backlinks’ types

Spot your links’ geolocation

Organic Traffic Insights

Unlock the ‘not provided‘ keywords

Merge analytics and search console data

Analyze keyword potential

You can use
these tools together and take a holistic look at the results of each report to create an complete digital marketing plan that helps form your SEO strategy.

Screaming Frog developed the
SEO Spider Tool, which is one of the most popular SEO tools on the market today. The free version is a great option for technical
SEO audits. When you’re ready to dive into your websites’ SEO health you can opt for the paid version that includes features like
unlimited crawling, integration with other SEO tools, and much more.

Housecall Pro is known for helping field service professionals go from good to great. That’s why we built our SEO grader specifically for small service businesses to help customers easily find them when searching for a home service.

If you are looking for a tool that is easy to use and gives you a visual look at your site's SEO progress, BuzzSumo is a good option. The program gives you intuitive
content insights that you can use to determine what content is working and what isn't by seeing which keywords are showing up in search engines. It also gives you an inside look into the performance of successful influencers and companies in your field.

Overall, this software has
tools that look at
influencers and competitors in your industry to find the keywords that are drawing in visitors for them, so you can find new strategies that are going to work for you as well.

If you are familiar with SEO then you’ve probably heard of Google Analytics. While Google offers an entire suite of SEO tools, Google Analytics is their original one, and it's one of the most popular because of
everything it analyzes.

Key features:

Measure traffic by device type

Sitespeed by page

Setup conversions / goals

Identify your user’s demographics

Look at new & returning visitors

Real-time reporting

Group traffic by channels

Campaign tracking

Add custom alerts

Add annotations

Automate reporting

Build conversion funnels

Use regular expressions (REGEX)

Calculated metrics

Site search

Google Analytics has a lot of tools to help drive your SEO strategy. It can be overwhelming in the beginning so If you’re new to digital marketing you’ll want to start off by
prioritizing the key metrics that are important to your business.

This SEO tools list features just a few of the many programs that are available to help you track your site's visibility online. As a home service professional, you can leverage your website to gain new customers and build brand recognition in your area. With the help of these DIY tools, you can start managing your site’s SEO presence on your own.