Taipei, Taiwan – June 4, 2012 – ADATA Technology Co., Ltd., a world leader in DRAM modules and NAND Flash memory, today announced the launch of the DashDrive UV110, a high-value portable storage solution which comes in a range of four charming colors. This new entry-level model is poised to make its colorful mark among the company’s diverse lineup of innovative USB storage solutions.

The housing of the DashDrive UV110 includes the handy features of a thumb-actuated sliding USB connector, and an integral strap hole for use with a lanyard or keychain. Furthermore, consumers will be able to choose models according to their favorite colors: navy blue, milk white, cotton candy pink, and caramel brown.

ADATA has made a strong impression in the market with its previous USB Flash drive offerings. The DashDrive UV110 carries the strengths of the previous models, while delivering new levels of value in a wider range of popular colors. Equipped with a USB 2.0 interface, the UV110 is poised to appeal to those who are looking for an economical storage device that can match one’s personal style. Capacities available will include 32, 16, 8 and 4 gigabytes.

About ADATAADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.