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Having too much choice is a recognised burden of 21st-century life, so well done the helpful American persons who have brought us Geek Logik: decision-making through algebra.

Not quite as brutally simple as Luke Rhinehart’s classic Seventies novel The Dice Man — in which the hero based all of his decisions on the roll of the dice — but nonetheless appealing to those who regularly find themselves frozen in the no man’s land of indecision when, say, trying to choose between CDs (unplugged or the studio version?).

Once you’ve remembered what algebra is, you begin to see how a nice, logical equation might liberate one from the conventional decision-making model known as “thinking about it”.