Linear regression plays a big part in the everyday life of a data analyst, but the results aren’t always satisfactory. What if you could drastically improve prediction accuracy in your regression with a new model that handles missing values, interactions, AND nonlinearities in your data?
As a follow-up to the first webinar, we show you how to take these techniques even further to extract actionable insight and take advantage of advanced modeling features. Walk away with several different methods to turn your ordinary regression into an extraordinary regression!

This webinar will show you how to optimize your targeted marketing using techniques common in analytics, data science, and machine learning. We will demonstrate with real-world data from a Portuguese Bank’s direct marketing campaign. You will be offered software, data, and step-by-step instructions so that you can replicate all steps after the webinar, both on provided data and even your own. Watch to understand how to implement data science techniques and why these techniques are important in targeted marketing.

Linear regression plays a big part in the everyday life of a data analyst, but the results aren’t always satisfactory. What if you could drastically improve prediction accuracy in your regression with a new model that handles missing values, interactions, AND nonlinearities in your data?
Instead of proceeding with a mediocre analysis, join us for this presentation, which will show you how MARS nonlinear regression, TreeNet gradient boosting, and Random Forests can take your regression model to the next level with modern algorithms designed to expertly handle your modeling woes.
With these state-of-the-art techniques, you’ll boost model performance without stumbling over confusing coefficients or problematic p-values!

Return on investment is a profitability measure that many companies use to quantify their efforts and make important business decisions. As an example, we will look at ROI related to product sales and promotions at Walmart. Using state-of-the-art data science techniques, and especially TreeNet gradient boosting, we will optimize product promotion options and maximize revenue.