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Explanation:I don't know if the French borrowed from the English or vice versa, but there it is: new entrants. You may also say "potential competitors" or "players trying to enter the market", or "potential new players".

Cuban/Haitian Entrant -- Status accorded 1) Cubans who entered the United States illegally between April 15, 1980 and October 10, 1980 and 2) Haitians who entered the country illegally before January 1, 1981. Cubans and Haitians meeting these criteria who have continuously resided in the United States since before January 1, 1982, and who were known to the INS before that date, may adjust to permanent residence under a provision of the Immigration Control and Reform Act of 1986. (http://www.ins.usdoj.gov/graphics/glossary.htm)

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