Borders teams up with BookBrewer

ANN ARBOR, Mich. In an effort to help independent authors get published, Borders has announced a partnership with BookBrewer.

The co-branded publishing service empowers independent authors to publish and sell e-books through the Borders eBook store, powered by Kobo, as well as other e-book retailers.

Borders – Get Published Powered by BookBrewer gives authors a choice of two publishing packages: the $89.99 basic package and the $199.99 advanced publishing package. Under the basic package, BookBrewer will assign the book an ISBN (a $125 value), and will make it available to all major e-book stores at a price set by the writer. Royalties will be based on sales and will vary with each retailer. Authors who choose the advanced package will receive a full version of their ePub file, which they will own and may share with friends, family or submit on their own to e0=-book stores.

"We know many book lovers are also writers or aspiring authors who want to share their stories but do not want to invest the time and money to self publish in print," said Mike Edwards, CEO of Borders. "Borders – Get Published Powered by BookBrewer offers the perfect solution — authors can quickly and easily load, format and publish content, which will then be available for sale within a few days on Borders.com and other major eBook outlets. We're excited to give new writers and bloggers an opportunity to reach an expanded audience as they make their foray into digital."