Kayac starts joint production of noitamina, providing support including implementation of promotional strategies and development of new businesses!

Kayac will start joint production of noitamina, a late night animation slot on Fuji Television.

As the first project, Kayac will launch a cross-media promotion on March 30 (Fri.) covering the web, newspaper, and reality.

The noitamina Web Channel will be launched at 0:00 a.m.

fifteen-column space on Yomiuri Shimbun morning issue will be taken

over; and the 2012 noitamina lineup announcement session will be held

with live delivery at 8:00 p.m.

In order to continue achieving noitamina’s strategic goal of connecting TV, web, and reality (events), Kayac will support noitamina’s innovative approach as a partner running web content planning and development business.