New Brand President for Case IH

Brad Crews has been named the brand president of Case IH. The move is effective March 4, 2019. Crews rejoins CNH Industrial following his tenure as a director of Titan Machinery Inc., an agricultural and construction dealer group.

Crews previously spent 23 years with CNH Industrial, culminating in his appointment as chief operating officer of the former NAFTA region in 2014, a role he held until his departure in 2017.

Crews holds a master’s degree in engineering from the University of Michigan, and a master’s degree in management from Rensselaer Polytechnic Institute.