Online Americans Still Prefer Facebook

Roughly 8 in 10 online Americans still rely on Facebook as their primary social media platform, showing a 4% increase since past years. In addition, Instragram is on the rise, with 32% of online adults, while Twitter and Pinterest have largely leveled off at 24% and 31% respectively.

Time Wasting? While younger generations are drawn to Twitter and Instagram, Facebook remains the way to share your church’s information with the largest pool of people.

Strategy Needed: Content on Twitter, Instagram, and Facebook can be repurposed and reshared in different formats, ensuring that you maximize your exposure.

Leaders Wanted: Social media needs someone who takes the ball and runs with it. Do you have someone who is taking responsibility for it?

Can you ask someone from your church to evaluate your use of social media this week?
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