LeoVegas aims to grow

The LeoVegas bosses have come out by giving some search engine optimisation advice to their affiliate partners in a move which should see LeoVegas gather more online traffic and more online users. LeoVegas have encouraged their affiliate partners to aim to stand out from the crowd and to connect better to the online community by using long-tail keywords which should improve their load times and they should also make more regular checks on their website position.

Affiliate Academy

At the end of 2016, LeoVegas launched their very own and unique affiliate academy, which has seen the Swedish online gaming company promote the value of long-tail keywords with the aim of establishing better online communication between their website and their loyal customers. LeoVegas feel that is a good strategic move to turn specialist areas into long-tail keywords to try to stand out from the competition. LeoVegas used an iGaming example by stating: “Let’s take the iGaming industry as an example if someone searches “online casino” are they going to get a vast amount of results. So how do you stand out from the crowd?”

Getting that Click

According to LeoVegas, long-tail keywords are the way forward in increasing online traffic to their website: “If your page specialised in live casino information for new players, you can use keywords like “live casino game play made easy”. The aim of long-tailed keywords is about trying to establish better lines of online communication between the company’s website or blog with the online customers who are out there in the market, searching, shopping and looking at where to click on next.

The LeoVegas affiliate academy has been working continuously since its formation last December and they are constantly publishing new and informative articles on SEO techniques which LeoVegas look to implement in order to attract new online casino gamers and to ensure their loyal fan base will stick with LeoVegas and not be tempted to enjoy their online casino experience elsewhere. One of their latest articles states that: “Website owners must focus on improving load times by optimising images, compressing code, minimising redirects, maximising server response times and utilising browsing cache.”

Speed is Vital

LeoVegas also aims to make sure that their website in fast so users don’t grow impatient waiting for their favourite online casino games to load as this will just tempt them to leave the site and once a customer finds another online casino, they might never return to LeoVegas. LeoVegas also say that: “If your website is slow, it can seriously damage your optimisation and thus, result in less converted pageviews. The more efficient your page, the higher your chances are of receiving a good conversion rate as it more likely that readers will be impressed with your site and visit again.”

LeoVegas uses search console to measure the impact of their SEO efforts on keyword ranking, click through rates and conversions. LeoVegas can then use these stats to try to improve their website position so they will attract new online gamers to their casino.