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Transcription:

Angela: Welcome to today's Facebook live. Now, it's me, all by myself. I'm actually just going to bring Scott in real quickly. He is at his desk. He is at his desk. But as you guys know, a lot of times we are testing different things and so today we're testing a feature with Belive.tv. Again, yes, we're going to do a lot of testing here. But that's not what today's live is about. So I'm Angela. On the other side of the screen, that's Scott. Say hi, Scott.

Scott: Hi, Scott.

Angela: Today, we're actually going to be answering your questions. So I'm going to just put one of us on the screen at a time. So right now it's going to be me. Today we are going to be answering questions about video marketing, how can we help you, what questions do you have? I reached out to some wonderful women as part of fempreneurs in Hamilton and mompreneurs. I've got a list of great questions. But if you're here and you have some other questions, feel free to ask and I will do my best to answer them. So welcome everyone who's here and thank you so much for joining us today. I would like to know how the audio is. I always like to know when I'm testing new software, so on a scale of one to 10, how is the audio? I know Belive.tv video is not great. I'm expecting if I ask you guys to measure out of 10, I'm going to get a seven, maybe an eight. So if you can answer how the audio is, is it echoey, is it clear?

I'm just going to post a comment here. I've got a good morning from Yasemin. Yasemin is my sister and loves to watch my lives and gives great feedback on that. Oh, Christine says the audio is very good, that's great. Video, seven out of 10, right? That's the one downside. If any of you guys have been following us, you know that we've been testing Belive.tv and I'm not impressed with the video quality but it's not terrible but again, it's more about the message than anything. As long as audio is clear, that's awesome. So today, we're going to be talking about questions people have about video.

So the first question is really is by Charlene Slaats-Gray and it's an easy one to answer. She asks how I record split interviews and I'm going to go back to Scott for a second here. So this is a split interview where you can see both Scott and I. You can do it in different formats but this is what you would call a split interview. I use a software called Belive.tv and it allows you to do live videos on Facebook in three modes, solo which is how you see me now and Scott, I'm bringing you back up, in interview mode, either in a number of different ways.

You can also talk show mode. Talk show mode is you can have about two, three people with more in the waiting room, so as people come out, you can have more come in. But talk show also allows you to share your screen. So Belive.tv. They do have a free version. I don't love it because up in the corner there's a spinning logo of Belive.tv and it says free version. It announces to everyone that you use the free version. But it's really economical. It's I think less than 15 US a month. So far, we like it. It's really user-friendly and really easy and allows you to do split interviews.

Interesting, Christine says the video is much better than last week. I'm just going back to that. That's interesting. I'm not really sure why. We're using everything exactly the same but that's interesting. I wonder if it's our feed. Not really sure. Again, I'm hearing that there's a slight echo and that's probably because Scott and I are in the same room. So I think what you're catching is a bit of echo off of his microphone. What do you think Scott? I'm going to bring you in.

Scott: So I just turned my microphone back up. So when I saw that comment, I checked and there's a lot of crazy echo because we're ... I can't even speak because the echo's so bad. There's a lot of crazy echo in the room because we're in the same room and my mic is picking up Ang speaking so the software is trying to filter out background noise so it's having a hard time. So you are doing two people in the same room, you probably have to mute yourself if you're not actually speaking. So I'm actually speaking. I'm actually going to mute myself again. You have to do that in the hardware settings of your computer, unlike Zoom where it allows you to just mute yourself. I'm going to turn myself off now, but if you are getting that echo, it's definitely because two microphones are live in the room and they're kind of competing with each other to pick up the speaker. So I'm going to turn mine off again.

Angela: Awesome. I'm going to go back to me here on the screen. The other thing is you really would never, it's only because Scott and I are doing some testing today that we're two people in a room. If you're two people, you'd normally just sit side by side like we do. So if you are going to do interview, using something like Belive.tv and you're in the same room, maybe just don't. It's probably my advise to you. So if you have any questions or if any questions come up, please do feel free to ask and I'll address them here. So okay, some other questions actually. Michelle Watterson, she's asked two questions and they're very related. How many videos should you plan and should they be scripted?

So it's a great question. Actually, someone else had posted, right, do you go on the fly or do you script? So my answer is it depends. So there's two types of videos really. There's the prerecorded video which are short, less than two minutes and then there's the live video formats like this. With a live format video like this, first of all, you should absolutely plan to do it frequently, I don't mean everyday or every hour but once a week, once every two weeks and be consistent. Do it at the same time or day. That's not to say if you're doing something special, you can't add one, you absolutely can and you should. But with your lives, you should do one every week.

I say the same thing about the prerecorded. We talk about our prerecorded videos as in seasons. So 12 episodes being a season. Prerecorded videos should be less than two minutes and they should all be about value, not about selling your service or your product or how great you are or how great your product or how great your service is. It should be talking about the needs of others and how you can help them and fulfill those needs. So those again, it should be 12, one a week. You can either film when you're done your live since most people when they do their lives are camera ready. You can film after you do your live or right before. Or you can do what we call blog shooting. So that is filming two, three or four of these short two-minute videos at the same time.

They should absolutely be scripted but we never ever want you guys reading a script. I think people really know when scripts are being read and it feels less authentic. Besides, you're the expert. You actually know what you know. I think the one reason we really need a script is because as soon as we're in front of this camera, something happens, right? We just become less natural. We become more nervous and depending on where your fear factor is, those nerves can really show. But absolutely having a plan, having a script, rehearsing the script and if you do ... And doing it that way. So I'm actually, I don't know if Scott can do it but I'm going to try to post a link to our script. Can you do it to all the resources, Scott, or can we just do it through the scripting resources? Not sure. So I'm going to post a link to a worksheet that you can use to create your season breakdown for prerecorded videos and I'm going to post a link of our script outline. So you're going to have that resource right here in this live video.

See what else is going on here. What other questions are coming up. Again, if you've got questions, ask them here. Would love to know. So what do we have here? This is a tough one. I don't know how I'm going to answer this. Connie Brennan asks how to make your lives sparkle when you don't have cool apps or lighting? So it would be with your energy and with your content. Again, your content should be adding value to the people's lives who are watching. What is it that you do. Scott touched on this last week. If you guys weren't here last week. Go to last week's live. You can really and there's ways you can do it, right before I hit film, I rub my hands together. Sometimes I just shake it off. I do whatever I need to do to get my energy up a really and it really translates.

It's funny, an observation I made when Scott did this. When I was sitting across from him, watching him, his energy was actually really big and almost unnatural when I was watching him in person. But when I looked down at my screen, it translated. It was great. It's just when a photographer, if you've ever gone for head shots, your photographer will make you smile bigger than you think, smile bigger than you normally would smile because it translates well on camera. So really upping your energy when you're doing your lives, being really enthusiastic about what you're talking about, smiling and engaging will help if you have technical challenges like you can't afford subscription to an app or if you don't have lighting.

If you don't have lighting, I'm actually also going to post a resource because we use a set of lights. Right now, I'm just using one. I did post because someone asked if I could show what my studio set up is so I posted some some photos on my Facebook page at Video Power Up. But right now, I'm just using one light and it's daylight balanced light on a tripod. I'm going to send you a link, a couple of links to places where you can get that for under $100 for a set of lights. So it's really economical. You don't have to be spending thousands of dollars on studio lights. Awesome. So awesome. So Scott just posted here and I've popped it up. We've got a list of free resources and now it does need some updating. It's got some microphones that we have tested and that we liked. It's got the lighting that we liked. If you find that you'd go to order any of these because you really want to use it and it's out of stock, just PM me and I'll give you an alternative for it. So those resources are right there.

Anja Gangur asks the difference between pages and groups. Now I am not a social media expert and if I have any in the room, I would love your feedback. My specialty is really where it comes to the video marketing process. But I do know a bit about social media because of course if you're doing video marketing and social media, you've got to know I think more than the average person. So pages and groups. The way I understand it, pages is really for businesses or when you're branding yourself as a person, that type of thing. Where groups is more about the group. It's more about the people in the group. So I've actually reached out to someone and I'm going to wait here to see if someone else speaks out.

But I reached out to Melissa Leithwood who is a social media expert or I consider her to be. I'm going to read you what she said here. So Melissa says Facebook pages will allow businesses to advertise. So for that alone, it's great. Facebook groups are for community building around a topic, lifestyle, issue, brand or change. Since Facebook prioritized groups in this latest algorithm which rolled out a few weeks ago, it can be fruitful for businesses to reach their target market. For example, a sports bar might create a group for local sports enthusiasts or hometown teams or for some sports activity that's popular in their community while maintaining their Facebook page for their brand. So within the group, they act as hosts. They can organize or sponsor community offline events. They can use the group to promote a meet and greet or after even chow downs in the restaurants.

So it works for any brand but it does take work to moderate and create the group content. There, in groups, it's the community that comes first and serving them. It's all about highlighting members, letting them shine. While on a Facebook page, people go to learn more about the business. So Anya, I'm not sure if that helps or not. But it's some really valuable, I thought it was valuable information. Melissa also listed some pros and cons. Pros would be developing the know, like and trust factor quickly as friends invite other into the group. Cons is time, right? Now you've got to maintain both. You can't pick one or the other. You've got to maintain both. But it could, in a group, it could convert more if you use it as engaging community platform. So I hope that helps. I'm going to go back here to this. You have Christine. That's great. Your page is your virtual business card. Your group is your community. Wow, I really love that. That sums it up really, really nicely.

So Elisa De La Torre asks how do I add titles? I'm not sure if you mean a title like the one I just put up or if I mean more. I'm going to bring you in, Scott. Are you ready? If you mean more like titles of participants like this. But this is all using Belive.tv so I can do all of these things with Belive.tv bringing up comments and bringing up people's names. So I'm going to just read here. I'm not sure how this is going to show up. It's going to block our faces. I'm just going to just switch back to me, Scott. Your page is your virtual business card. It is a public, open space. You could see analytics. We talked about you can use your page for advertising. Your group is community of like minded individuals, connect on a deeper level. That's great. Thank you so much, Christine. I really appreciate that.

Lisa, Lisa Austin wants to know about getting decent sound. Just as we wrap up, if we don't have any more questions, we've got two more questions. Lisa says decent sound. So there's a couple of things you can do. So I'm using a shotgun microphone. It's something that we have here in our production studio for when we do productions. It is I think an $800 microphone so that's not something that really everybody needs. But in the resources, this microphone here, not sure if you can see that, but this microphone here just plugs into your cellphone. So it's great for if you're using your smartphone. Right now, I'm using my computer and I'm using a Logitech camera which has its own microphone as well. When it's not echoing in the room, when Scott turns his mic on, this mic is really clear.

But there are alternatives like this. I will actually source something that I think will work well for you. I know we have a wireless lav. So that works with your smartphone or with your computer and that's in the resources that Scott put up earlier so I'm going to put that back up. So if you go here, there's a wireless lav, lavalier microphone so it goes into your computer, it goes into your phone. You can be further away from your camera and still get great sound with that. I've tested it out. I would say the sound is about a nine out of 10. So those free resources are there.

Jennifer has a great question. She says how awkward is it to look to a camera when there's really no one there and act as if you have an audience. Well, you just have to practice. Right now, I think I've got eight or 10 people with me here. I'm not actually quite sure to be honest. But I always know that there's a replay even if people aren't on with me. It is awkward at first. But the only way to get over that is by practicing. It's one of the big things why people aren't doing video. It's because of that fear, that fear of being on camera, that fear of not knowing what to say or how to say it exactly. The one piece of advise I would give is just do it and practice. At first, you might mistakes. In fact, I still make mistakes and I've been doing this for a while. But it's just do it and practice, whether it's live, whether it's prerecorded. Make the mistakes and learn from them.

I know one of the biggest, another one of the biggest obstacles where our clients will actually, or people, maybe it's you, will actually film a video. But you never post it so you film it again so it's better and then you film it again because what you're looking for is perfection and if you wait until your video is absolutely perfect, I promise you, you will never post it and you will never get the engagement that you're looking for in your business. So really, just getting over that perfection, getting over the fear, you're an expert at what you know, why aren't you sharing it with the world? I think that is so important.

So let's see. I'm going to go back here to see if I have any more questions and I don't. So I am going to thank you all for showing up. I'm going to thank everyone for their great questions. Christine, thank you so much for your input on pages versus groups. That was really helpful. If you have other questions that we haven't answered today, we'll do another live. Post them below and let me know what your questions are and we'll answer them next time. Have a great Tuesday. Have a great week. We'll see you next week.