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Immersive technologies are driving digital transformation and bringing an unquestionable amount of benefits to businesses. From scalability to greater efficiency, this emerging tech is creating an enhanced user experience for both customers and employees. And whilst some of these immersive technologies are still a few years away from mainstream adoption, organisations must be on their toes to take full advantage when these unique opportunities finally come to fruition.

The initial hours and days a user engages with your mobile app are the without doubt the most pivotal. Onboarding your mobile app users effectively will reduce uninstall rates and transform them into long term brand advocates.

Mobile apps have completely transformed our lives. Analyst firm, Gartner, projects that the number of mobile app downloads worldwide is expected to reach close to 268 billion times next year. And yet, this is only the beginning of the mobile app revolution.

Google is preparing to carry out the latest update to its mobile search algorithm. From January 2017, Google’s ‘mobile- friendly’ update is set to penalise pages on mobile sites that show intrusive interstitials.

Unnecessary popups which block content and impede the user experience (UX) will be severely punished. And with more than half of all Google searches coming from mobile devices, organisations worldwide should be prepared for these inevitable changes.

If you want to ease the lives of your customers and see them returning to your app on a regular basis, you need to put yourself in their shoes. It’s essential you think of any reason why they wouldn’t want to use the application and remove the things that they might find irritating.

Companies don’t want to see a long list of single star reviews and endless pages of criticism. These are the seven reasons why your customers currently hate your mobile app…

The demand for mobile applications from both customers and employees continues to grow. Despite the fact that mobile has become high priority for organisations worldwide, many are still under-prepared for a successful app development project.

Designing, developing and implementing a robust and scalable mobile application requires fundamental skills and strategic steps. We’ve listed four must-haves when it comes to launching your own application.

The number of apps for mobile users continues to grow each and every day at a significant rate. Apple’s iTunes App Store hosts over 1.5 million apps whilst Google Play is home to over 2 million, however, the majority of these applications are abandoned after a single usage.

Many enterprises fail on their mobile app projects before a single line of code is even written. From a business perspective, failure isn’t defined by the number of downloads or how much revenue the app generates. Instead, the app’s overall success or failure is deemed upon its operational value and over time an effective ROI can be measured.

But why do so many enterprise mobile applications fail? Here are five things businesses to be aware of…