A logistics transformation

Construction has now officially begun on the 243 hectare Moorebank Logistics Park, one of Australia’s most important freight infrastructure projects to address urban congestion and improve national freight connectivity.

Assessed as a priority project by Infrastructure Australia, the Moorebank Logistics Park is expected to deliver over $11 billion in economic benefits over the coming 30 years, including $120 million a year for the economy of south-western Sydney.

Together with the $3.6 billion Western Sydney Infrastructure Plan and the Airport at Badgerys Creek, the project will be a major economic contributor to Western Sydney and the broader national economy.

mobius was appointed by Qube last year to develop the brand name and visual identity. After completing the brand identity development, we are now undertaking creative development and campaign activation for this landmark infrastructure project, building on the theme ‘transforming logistics’.

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Our Story (short version)

Established in 1994 and named after the topology of the Möbius loop, mobius has grown to a full service agency focusing on marketing and design solutions.

The Möbius loop was designed in 1858 by Augustus Ferdinand Möbius to illustrate the theory of infinity. It is where the perfect marriage of science and art can be illustrated, a loop of infinite proportions and endless possibilities.

Our clients are some of the best and biggest in their fields reaching across a variety of industry and service. Because of this diversity we think laterally to offer unique marketing and strategic solutions.

Let ∞ denote infinity

With calculus, infinity came into its own. Whether you were doing differential calculus and considering infinitesimally small increments, or integral claculus and adding together an infinite set of infinitely narrow segments, infinity was a working tool of the mathematician.

And it needed a symbol.

As it happens, one had just been produced, the lemniscate, ∞. That drunken figure of eight now used to represent infinity was introduced in a work on conic sections by John Wallis, the man behind the formula for π, who would be significantly more famous today if he hadn’t had so many glorious colleagues.