How much of your marketing budget you should be investing in mobile – with MMA CEO Greg Stuart

EPISODE #568

Greg Stuart, CEO of the Mobile Marketing Association, joins us to talk about some ground-breaking research that his organization has been conducting with the likes of WalMart, Coca-Cola, AT&T and MasterCard. The study is called Cross Marketing Effectiveness (SMoX) and offers as close as possible the answer to every marketers top questions about investing in mobile: How much money should we spend and where should we spend it to be most effective. Greg is here to summarize the results and give us the answers we seek.

Enjoy!

Key takeaways from this episode. Click on the link and the video will take you to that clip

About Greg StuartGreg Stuart is the global CEO of the Mobile Marketing Association overseeing all aspects of the organizations operations and growth. He is a recognized leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006, alongside Chad Hurley and Jay-Z.

He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He grew the IAB’s revenues with a CAGR of 37% (overall +500%) while leading the industry from $6 billion to $17 billion in ad spending. The IAB customers included AOL, CNET, Google, Disney, NBD, Yahoo! & 400 others.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.