Designated wine trails are marked by highway signs and are intended to raise awareness of the vineyards and wineries in the region as well as provide a boost to tourism and other local businesses.

The 80-mile St. Lawrence Wine Trail meanders along Black Lake, through Morristown, Ogdensburg, Canton, Potsdam, Stockholm and Brasher Falls. It links three wineries in Hammond, Lisbon and Winthrop, as well as a new craft brewery.