SS13 Campaign Video Inspiration

Jonty Toosey, director of our latest campaign video, share his inspirations for the shoot, 'The new Spring Summer 2013 brand film for Sweaty Betty is the most experimental to date. Inspired by a super colourful image on the stills shoot mood board, Habana Films decided to create all colour effects in camera by applying bits of coloured plastic and glass directly in front of the lens. The shoot looked more like a mad scientific experiment and was incredibly fiddly. The result is really quite unique, taking the viewer along a somewhat out-wordly journey. The music is by the fabulous Natalie Cook, listen our for the Sweaty Betty lyrics! Enjoy the ride.'

Who Is The Model

By Anonymous - 5th August 2013

who is the model?

Sunnies

By Kim Gahan - 1st February 2013

need those sunnies who are they by?

Videos

By Kathleen Franks - 3rd January 2013

Loved the videos - clever photography with apt music.

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