DENVER BUSINESS JOURNAL - As if Rocky Mountain National Park isn't enough, people may soon have another reason to head to Estes Park.

The city will break ground on a $30 million wellness center this summer that was supported by voters on a ballot initiative earlier this month.

Voters on April 1 approved with 61 percent saying yes to an initiative to sell the downtown Estes Park lot to the Grand Heritage Hotel Group, laying the groundwork for construction on the wellness center project to begin.

The Grand Heritage — which owns the Stanley Hotel — and the Estes Park Medical Center will operate the project as a public-private partnership, and be counseled by the University of Colorado'sAnschutz Health and Wellness Center.

Grand Heritage CEO John Cullen said he hopes the center will establish long-term economic growth and jobs.