For every project we tackle—whether it’s freelance editorial, digital content or marketing copy—we always start with your strategic objectives. If you have defined these already that’s great, if not we can help you nail them down.

Once we know why you are communicating, we can move onto understanding who we will be talking to, and where.

We do this because a clear grasp of the objectives and appreciation of the audience are key to crafting content and copy that will engage and trigger action.

When we bring these factors together in the context of your brand values, then we create content that gets results.

OUR SERVICES

For every project we tackle—whether it’s freelance editorial, digital content or marketing copy—we always start with your strategic objectives. If you have defined these already that’s great, if not we can help you nail them down.

Once we know why you are communicating, we can move onto understanding who we will be talking to, and where.

We do this because a clear grasp of the objectives and appreciation of the audience are key to crafting content and copy that will engage and trigger action.

When we bring these factors together in the context of your brand values, then we create content that gets results.

EDITORIAL, CONTENT & COPYWRITING

EDITORIAL SUPPORT

You need an editorial resource for your magazine. Perhaps its short-term cover, or extra capacity to produce original features. Maybe you can see the savings to be made by outsourcing the function. Whatever the reason, we can meet your need with experienced staff that can hit the ground running and delight your readers.

CONTENT STRATEGY

Whether it’s a one-off piece or a full campaign, understanding your objectives, your audience and the channel you are using is key to successful copy and content. If you go in blind, you may be wasting time and money. G and C Media can help you avoid that. Let us help you to develop a creative strategy, focused on delivering results.

FEATURE WRITING

Has a magazine or blog offered you a great opportunity to submit a feature? Has it left you excited but scared at the same time? Don’t worry; we will happily ghost write a feature on your behalf. Give us the key information, and we will create a compelling piece that will delight their readers and see you asked back again.

PROMOTIONAL MAGAZINES

Wow your customers with a quality publication packed full of your organisation’s knowledge and insight. Show them what you could do for them with amazing stories of the value you’ve added to your existing customers. And the best part? No adverts from your competitors to queer your pitch!

NATIVE CONTENT

It was called advertorial copy when the G and C Media team started out, but it’s going through a resurgence in today’s digital world. Whether you are a media owner needing resource to produce native content for your advertisers, or a brand owner looking to benefit from the approach, we can help you create content that meets objectives, fits the title and grabs reader’s attention.

BLOG ARTICLES

Writing blogs is easy. Writing blogs that people want to read is another thing altogether. Done well, they can help build reputation and trust in you and your brand. Plus, blog content is one of the most powerful tools for attracting visitors to your website—and bringing them back again and again.

PRESS RELEASES

Constructing press releases that grab an editor’s attention is an art form. With experience from both sides of the fence the G and C Media team have seen the good and the bad, so, we know what hits the spot. If you have a story to tell and want to make sure the media get the message, we can help.

CASE STUDIES

Happy customers are your best salespeople. If they have great stories to share and are willing to tell them, G and C Media can help you capture those stories and turn them into content that allows your prospects see what you can do for them. These stories are one of your most significant assets, so let us help you make the most of them.

WEBSITE COPY

Your website may be the first experience a prospect has of your company. So you need to ensure it is a great experience. This requires useful content that is well structured and professionally presented. We can help you outline your priorities, map your audience’s needs and create copy that gives the best possible first impression.

MARKETING COMMUNICATIONS

All marketing communications have a job to do. But sometimes, an eagerness to tell all can get in the way of the job in hand. We can work with you to ensure your communications are focused on your objectives and get the job done—whether email, print or social.

MARKETING COLLATERAL

Brochures, flyers and other physical collateral need to earn their keep. They need to be relevant to the audience and need to be presented in a language they understand. Whatever you are producing, it must meet a need and has to elicit a reaction. This requires effective copy that we can help you create.

REPORTS

It may come as a shock, but reports don’t have to be dull. They can be exciting and engaging. We can take the messages a report needs to convey and turn them into an engaging story that brings a narrative to life.

EDITORIAL SUPPORT

You need an editorial resource for your magazine. Perhaps its short-term cover, or extra capacity to produce original features. Maybe you can see the savings to be made by outsourcing the function. Whatever the reason, we can meet your need with experienced staff that can hit the ground running and delight your readers.

CONTENT STRATEGY

Whether it’s a one-off piece or a full campaign, understanding your objectives, your audience and the channel you are using is key to successful copy and content. If you go in blind, you may be wasting time and money. G and C Media can help you avoid that. Let us help you to develop a creative strategy, focused on delivering results.

FEATURE WRITING

Has a magazine or blog offered you a great opportunity to submit a feature? Has it left you excited but scared at the same time? Don’t worry; we will happily ghost write a feature on your behalf. Give us the key information, and we will create a compelling piece that will delight their readers and see you asked back again.

PROMOTIONAL MAGAZINES

Wow your customers with a quality publication packed full of your organisation’s knowledge and insight. Show them what you could do for them with amazing stories of the value you’ve added to your existing customers. And the best part? No adverts from your competitors to queer your pitch!

NATIVE CONTENT

It was called advertorial copy when the G and C Media team started out, but it’s going through a resurgence in today’s digital world. Whether you are a media owner needing resource to produce native content for your advertisers, or a brand owner looking to benefit from the approach, we can help you create content that meets objectives, fits the title and grabs reader’s attention.

BLOG ARTICLES

Writing blogs is easy. Writing blogs that people want to read is another thing altogether. Done well, they can help build reputation and trust in you and your brand. Plus, blog content is one of the most powerful tools for attracting visitors to your website—and bringing them back again and again.

PRESS RELEASES

Constructing press releases that grab an editor’s attention is an art form. With experience from both sides of the fence the G and C Media team have seen the good and the bad, so, we know what hits the spot. If you have a story to tell and want to make sure the media get the message, we can help.

CASE STUDIES

Happy customers are your best salespeople. If they have great stories to share and are willing to tell them, G and C Media can help you capture those stories and turn them into content that allows your prospects see what you can do for them. These stories are one of your most significant assets, so let us help you make the most of them.

WEBSITE COPY

Your website may be the first experience a prospect has of your company. So you need to ensure it is a great experience. This requires useful content that is well structured and professionally presented. We can help you outline your priorities, map your audience’s needs and create copy that gives the best possible first impression.

MARKETING COMMUNICATIONS

All marketing communications have a job to do. But sometimes, an eagerness to tell all can get in the way of the job in hand. We can work with you to ensure your communications are focused on your objectives and get the job done—whether email, print or social.

REPORTS

It may come as a shock, but reports don’t have to be dull. They can be exciting and engaging. We can take the messages a report needs to convey and turn them into an engaging story that brings a narrative to life.

MARKETING COLLATERAL

Brochures, flyers and other physical collateral need to earn their keep. They need to be relevant to the audience and need to be presented in a language they understand. Whatever you are producing, it must meet a need and has to elicit a reaction. This requires effective copy that we can help you create.

We love getting great feedback!

You have done an amazing job and I am very happy to recommend you anywhere and everywhere!

DESIGN FOR PRINT & SCREEN

Do you need your content to look great? We can help with that too.

The quality of content is critical to ensuring you meet your communications objectives. But how you present it can also play a huge role in getting the results you’re looking for. A great feature article will be wasted if its layout makes it hard to read, and even the best blogs can be lost in a cluttered website that is hard to navigate.

Let G and C Media take your carefully crafted words and make them look great too.

MAGAZINE LAYOUT & DESIGN

Whether you are starting from scratch or looking for someone to pick up an existing product, we can create and populate magazine design templates that captivate your readers.

WEBSITE & BLOG DESIGN

Don’t let your great content go to waste. A well designed, responsive, website is a must today. We can help you create an easy to navigate site that your visitors love and incorporate great content to bring customers and prospects back again and again.

COLLATERAL DESIGN

It doesn’t matter how good the copy is, if your collateral isn’t up to scratch you’ve wasted time and money. We can ensure the same principles that shape good content content—a focus on the objectives and an understanding of the audience—are applied to the visual aesthetics of your collateral.

GRAPHICS

Do you need infographics, images to support editorial content or impactful social graphics? Regardless of the platform, a well-designed picture can be worth a thousand words. We can help you get your messages across in a striking visual form that brings on and off-line content to life.

MAGAZINE LAYOUT & DESIGN

Whether you are starting from scratch or looking for someone to pick up an existing product, we can create and populate magazine design templates that captivate your readers.

WEBSITE & BLOG DESIGN

Don’t let your great content go to waste. A well designed, responsive, website is a must today. We can help you create an easy to navigate site that your visitors love and incorporate great content to bring customers and prospects back again and again.

COLLATERAL DESIGN

It doesn’t matter how good the copy is, if your collateral isn’t up to scratch you’ve wasted time and money. We can ensure the same principles that shape good content content—a focus on the objectives and an understanding of the audience—are applied to the visual aesthetics of your collateral.

GRAPHICS

Do you need infographics, images to support editorial content or impactful social graphics? Regardless of the platform, a well-designed picture can be worth a thousand words. We can help you get your messages across in a striking visual form that brings on and off-line content to life.