How on earth do you find the publications that write about the things YOU specialize in?

Well, if you really want to PAY, there are web-based services like Muck Rack – and, of course, full-time PR agencies will be more than happy to do that, but, at $99 a month for-starters, I guess MOST writers would prefer a NO-COST solution. And there are some around – they just take a little longer to get results, but THEY WORK.

There’s a fabulous FREE service called ‘Similar Site Search' which is designed to find websites with a similar focus, and you can search by URL, search by a known website address, or by a Keyword.Suppose you want to write articles for a client in the Construction Industry. ‘Construction News’ is a suitable trade journal. So, you type that in…. Construction News….

Remember, this gives us more than just JOURNALS focused on our area of interest. By visiting each site, you will often discover the names of their in-house-JOURNALISTS and any industry-freelancers they use. Oh – and you can refine your search to just a specific COUNTRY and/or just magazines published in a specific LANGUAGE.In my next blog, I will show you how to find journalists and quality bloggers who specialize in your topics.