alpha rebel kcufs™ are the first of it's kind in the world. THE alpha rebel kcuf luxury paracord survival bracelet IS HAND-CRAFTED IN LOS ANGELES WITH OFFICIAL U.S. MILITARY PARACHUTE CORd. IT UNRAVELS IN SECONDS TO UP TO 9 FEET of INCREDIBLY STRONG cord WHEN NEEDED. When you unravel it and use it, we'll replace it - for Life *