Transcript of "Social Distillery welcomes the AWC Group from the University of Wisconsin"

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Social. Strategy. Delivered. Introductions What’s New in Social Media Social media 101 Social strategy 7 business objectives of Social Measurement & Ongoing Analysis Tools to help you get there

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Social. Strategy. Delivered.What’s new in social media?• Facebook expected to offer 4 daily “spots” for video ads• Will charge nearly $1M per ad• Could bring more $1.5B in additional revenue• Potentially kicking off a war with TV for major ad dollars

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Social. Strategy. Delivered.Marketing TacticsOrbital Pull:“Brands need to find creative ways to attractcustomers. Imagine a solar system with your brandat the center. Companies can keep gravitationalfields to keep customers around their brands. Thisisn’t about advertising, it’s about creating realvalue that goes beyond the products you sell”

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Social. Strategy. Delivered.What is a Community Manager?Respectful, knowledgeable, professional, fun,conversational, & customer service oriented Write with intent:Create a desire to read more or engageWould you click?Would you share?Keep it brief, to the point, clear CTAs, driveactionLink Build where you can, hashtags, cross-linking/promotion, tagging advocates &influencersAlways be strategic, trying to maximizemarketing impact, engagement & reach

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Social. Strategy. Delivered.Prepare for success in Social MediaTo-do listPersonal Social Accounts:• FB, TW, LI, Blog• Position yourself as a thoughtleader through what you share –but be yourself!• Dig around in the analytics• SMMS• Google AnalyticsGain Experience:• Social Media Club• Meetups• Webinars• Online: LinkedIn SocialMedia Groups, marketing,advertising• University of Wisconsinspeakers, events• Local conferenceattendance