We get this question asked a lot by our clients: How do you draw more leads to our business? If you are in the service industry, then you are always looking for more leads to help grow your business. There are lots of different ways in which to draw leads to your business.

Already set up for you lead service organization

You can find lots of lead service organizations that are set up to help you draw in leads to you business. There are several right off the top of my head that I know. The two primary lead businesses are Thumbtack and HomeAdvisor. These two companies offer services in which they will send leads to your business for a particular fee. The cost can range from $25 to $100 per lead depending upon your industry. There are some really good things about these services. If you are having a hard time getting leads, then it provides you with a service where you can be contacted by people who are looking for services in your industry. The bad side about these services is that you are competing with 3 to 5 other companies. Everyone sends a bid into a client with whom you are not sure is actually wanting to buy or not. Then, if they respond to your bid, you get charged no matter if they take your bid or not. It can be tough sledding to get leads through this way.

Video Marketing: the Next Frontier

At Alias Poor we are always trying to help our clients think outside the box. How can your business approach things differently. We believe that the next wave of online marketing to generate leads will come through video marketing. We believe it is one of the best ways to get your name out visually to others with whom you are seeking to connect. Here is an example from one of our clients who is marketing to people looking for Augusta GA tree removal. We have helped them think through the idea of marketing to clients who are looking for tree services. We have helped them to create a video that would fully express who they are as a company. This is the first and main goal of creating a video. Can you express who you are and how you will help solve the problem for your clients? We spent hours with them trying to find the right blend of video clips, personal dialogue, music and advertising on the video to display the best presentation of the business to their clients. We must say that this has been a great experience for them and us.

YouTube Marketing: Get Your Videos In Front of People

Where are people watching videos these days? YouTube. How can you get in front of your clients who surfing the internet looking at videos? YouTube. Next to Google, YouTube has become the next best thing for people to search. There are tons of people on YouTube and they draw in lots of traffic. We recently was working with another client whose target audience was looking for tree service Chattanooga TN. We were offering a special discount to create a video and upload it on YouTube. We wanted to see the possibilities for lead generation. We were delightful surprised. We were able to help get the video on YouTube for people searching for that term. After waiting about a month, we were able to get an appropriate analysis of how this would effect the company. We were delightfully surprised by the results for the company. We found that the company actually generated 10 sales calls. Out of the 10 sales calls, they were able to get 4 paying jobs worth $1500 each. This means the company was able to make $6000 due to their video being on YouTube. I would say that this has been a great investment for this company.

Video Marketing on Google: Get It In Front of People

The value of videos at this moment is that no one is marketing through videos. This means that the opportunity to stand out from the crowd is huge. Most businesses are relying on website these days. One of the main questions people will ask these days is do you have a website. Websites are a must to communicate who you are and how to contact your business. However, everyone has one. Therefore, when people are looking for a service like tree removal in Columbia SC, normally they are looking for a website. However, what would it look like if you had a video on the page they were looking. People are more prone to click on video than they are to sort through different websites. Video sticks out among the crowd so that when you are looking through the sea of websites, you are able to stand out from the crowd. It is a great way to stand out.

Hopefully, this has been a helpful blog article on why it is important to begin thinking outside of the box. This is what we strive to do at Alias Poor. We bring business solutions to your service industry world in order to better help your business thrive.

Can your client base find you? How do they find you? These are important questions to ask as you think about marketing your business. We also ask our clients this question. How would your ideal customer be looking for your service? Where will they be looking? Facebook? Yellow Pages?

9 out of 10 times your customers will be looking for you on Google. Google is the best place for you to advertise your business. The term ‘Google It’ has become a preferred term with regards to searching for things on the internet. More often than not, your customer base will be Googling what service they are looking for. Google is great for small business. Read this article on How Google Local Can Help Your Small Business.

Google is being used an avenue to market local small businesses in their area. There are several ways in which Google is marketing local small businesses.

Google AdWords– This might be one of the most popular means of advertising on Google. These AdWords are placed at the top and the bottom of each page when related to a search term. For instance, if one of our partner companies, Nashville SEO Team, runs a Google Adword marketing campaign for SEO in Nashville, then they will focus on getting their advertisement at the top of the page. Also, there will be around 2 to 3 advertisements at the bottom. These advertisements can be very effective for local businesses when done the right way. If you are thinking about advertising, then this is really simple way to start getting exposure for your business.

Google Maps– You may be wondering what are Google Maps. It is the section underneath the Google Adwords advertisements that display your business on the local maps area. It has several great advantages. 1) There are only 3 spots of the local businesses that will be initially shown for their particular keyword. This means that these 3 spots are highly coveted. 2) In the maps area, it not only shows your location, but it also shows your google reviews. These can be very powerful as you grow your business. Clients are more drawn to reviews and stars than many of the other techniques meant to increase exposure.

Google Organic Rankings- These are the websites that are listed under the Google maps area. These are the organic websites that have naturally arisen due to age authority and back links. This is a great place for clients to because the organic Google rankings tends to communicate to clients a sense of authority and respect within that particular service area. For instance, if someone is looking for a dentist in Nashville or Memphis, the tendency will be to look at the top 3 to find a dentist they like. They tend not to look much past #5. If you are needing help to increase your rankings, then please feel free to give us a call.

Have you thought about the different ways to get your company in front of your client? We offer a variety of services to help. Today, there are tons of different ways in which to market your painting business. From social media to SEO, you have lots of opportunities to establish leads and to drive traffic to your company.

What are you doing right now to market your business?

Often times, small business such as painters usually hate marketing their company. They do a great job of painting and dealing with their customer needs, but many of them tend to hate the marketing aspect of their business. Due to this, these companies tend to remain relatively small. They are unable to cast a wider net within their city in order to reach greater numbers of customers.

One way that we have been helping our clients is through Facebook Advertising. We love it because it is a fairly cheap way to advertise to people in your area. Almost everyone has a Facebook account. It is a great avenue to display your business.

We encourage our clients to get a Facebook Business page. This business page will allow them to run different ad sets to market their business. Once they have established their business page, then they create their ad. You can do lots of different ads, but we like the Link ads. They provide a larger picture for people who scroll to see your advertisement. We also recommend that as you take out an ad that you have set up Facebook Pixel on your website as well as on Facebook. You can find information how to do that here.

Once you have set up your pixel, you need to set up your ad. Go to your ad and click on conversions. Once you are set up for conversions, you need to locate your audience. Here is a helpful article in thinking about reaching your Facebook preferred audience. It is helpful to think of your audience in terms of location. For instance, if people are looking for Denver painting contractors, then your audience needs to be Denver CO. You can also look up your audience through particular behaviors or spending habits. Sometimes you will be able to find people who spend in the particular area that you are searching. You will have to play around with the audience section to get a better feel for how to use it. However, keep in mind that the audience plays a huge role in the effectiveness of your ads.

Once you have determined the audience, then start with a $5 budget a day. This way you will be able to see whether or not the ad is effective. Run it for about a week to see if you are successful. If you don’t get any clicks, then go back to your audience to better determine a more specific audience.

It is also important to keep in mind that your image is what will make or break your ad. Many people will fly through this process. However, it will be the image that causes them to click on your ad. Make sure your ad has an image of someone painting a home or a person smiling with their home painted. These are great ways market you small business online through Facebook. Once you have set up this, then you are good to go. Sit back and wait to see what happens. We have found that this technique is a great way to get your name out and your product or service in front of your potential buyers.

Alias Poor helps local small businesses to market effectively to their clients. We offer a variety of services for our clients. One of the areas that we help our clients to market their painting business. Particularly, we focus on marketing their business through Facebook, YouTube, and Twitter. We also will help them think through ways to get their name in front of their potential clients. If you are a painting company and you are in need of help with marketing, then give us a call to see how we can help.