lucks + associates

International competitor
intelligence report: international payment card company

Competition within the
premium space is growing and diversifying. The client, an international
payment card company, required in-depth competitive intelligence on premium players in the
card, travel and lifestyle space across 6 key- (UK, Italy, Japan, Australia,
Canada & Mexico) and three secondary (France, Hong Kong
& Singapore) countries. The payment
card company needed to understand how its current offer compared to that of the
competition, both in terms of benefits and how these are communicated. The study not only provided our client
with a detailed appreciation of its current competitive position, but also
identified gaps, white space and future opportunities, as well as developed a
guide to ‘best practice’ for each country under review.