Holovis launches HoloTrac at IAAPA 2019

November 19, 2019

Holovis launched HoloTrac at IAAPA 2019, its proprietary software platform designed to transform themed entertainment destinations into intelligent, connected spaces. HoloTrac has two primary functions; to extend and enhance guest experiences and to transform operations, security and safety, all from one platform.

HoloTrac comprises of a suite
of modules powered by advanced computer vision and tracking technologies.
Guests are identified through a powerful attribute recognition engine and their
personalised adventures are driven through modules including gesture and object
recognition, that allow them to interact with the space and enjoy nonlinear narratives
and experiences.

Built on the existing Holovis
Machine Learning platform, as used by the company’s enterprise and simulation
clients, HoloTrac is used to detect guests’ actions and behaviours and the
objects that they are holding and interacting with. This reduces the
dependency, and associated costs and challenges, on wearables and devices in
objects, allowing natural human-interaction and ordinary items to become part
of the story. This approach removes the barriers to entry and makes experiences
truly frictionless, through invisible technologies and appear as real magic!

Beyond delivering enhanced guest
experiences and unique attractions, the HoloTrac technology can also deliver
in-tandem significant benefits and insight into critical park operations and
security. Behind the scenes, HoloTrac produces powerful data analytic
visualisations and insights into park dynamics and operations via its real-time
intelligent tracking of people and behaviours and combines this with simulation
data to deliver extensive insights into
operations and security.

This capability provides an
accurate real-time overview of the park and gives operators the ability, for
example, to act on the data to improve the flow of guests, alleviate queues and
congestion proactively or react to events with greater efficiently and affect.

When combined with the Machine
Learning analysis and simulations in the way guests typically move around a
space and behave under certain scenarios, the system can help identify how
crowds would move and react in the event of a major incident and how emergency
response teams should be deployed to assist.

Peter Cliff, creative director
at Holovis explains:

“We have taken the development work from by our data scientists and software teams as applied to our enterprise and simulation divisions, and used this to create a next-generation themed entertainment platform that is now pushing the boundaries in this sector.

“HoloTrac presents a ground-breaking re-think on how guests interact with physical spaces and the benefits that can be unlocked by deepening that instinctual connection. Theme parks, museums and FECs can move away from being a collection of isolated experiences and become a frictionless, non-stop adventure giving guests a unique way of engaging prior, during visitation and beyond.

“Also connecting our core HoloTrac capabilities to site-wide security and operations is truly revolutionary, enabling operators to see real-time insights into how their venue is performing and instantly respond to any challenges that occur.”

HoloTrac does not store any personal
information, imagery or data that can be tracked back to an individual and only
works in closed-eco systems where the guests buy into the use of the technology
due to the enhanced experiences they receive. The user and their data are
completely anonymised, and nothing can be reverse engineered that could
compromise personal information.