Archive for the ‘HR Management’ Category

Digital marketing is a key aspect of any organization’s marketing mix. As digital marketing grows to represent a greater proportion of your marketing mix, at some point you’ll need to start thinking about splitting up the digital marketing responsibilities among multiple employees. Below we look at some tips and strategies for putting together an effective digital marketing team for your organization. (more…)

Generally, we advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often organizations talk about how they need to “communicate our value proposition.” The truth is, it’s not their value proposition that matters– (more…)

The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same time, companies often fear the potential negative, counter-productive impact of “rogue” or un-coached employees. Think of the employee complaining about her job on her Facebook page, or the insider who gives friends and neighbors the “real story” about his company at a backyard BBQ. (more…)

Every company is–or should be–concerned about its brand. Even those that are, though, tend to focus more on the customer-facing brand. Granted, customer and prospects perspectives are important. But there’s another key audience that often gets overlooked in the rush to build brand. (more…)

Have you ever made a bad hire? Me too. And while painful–for all involved–as with anything, we can learn important lessons from the missteps we make. We can also learn from the missteps of others. Over the years I’ve learned both through the research I’ve done in writing hundreds of business articles and a number of books on HR-related topics, including recruitment and hiring and, of course, from my own experiences. A reporter recently asked me for some insights about what are the biggest “hiring missteps” I’ve observed. Here’s what I shared: (more…)

PR/MEDIA RELATIONS
We can provide you with media training and coaching, help you identify relevant media and help you generate media coverage locally, nationally and online. More

SOCIAL MEDIA
Social media isn’t for everyone, but if it’s right for you we’ll help you identify, implement and assess the impact of your online communications. More

STRATEGIC PLANNING
Our name says it all! We’re passionate about strategic planning and work with clients to develop marketing and communication plans, as well as broader business plans designed to provide actionable--and measurable--direction. More