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Wednesday, September 1, 2010

Special Event Makeover: The Velvet Rope: Creating a VIP Experience

At the GoalBusters "Special Event Makeover" workshop, we discussed how to make your special event "special." Here is a repost of a blog from 2008 with highlights from "The Velvet Rope."************Is your special event truly “special?” Are your VIP’s truly “very important?”

Maybe you’ve been to an event where you thought, “This is truly spectacular!” But you’ve also probably been to an event where you thought, “I will never come to this thing again!”

What made the good event so good and the bad event so bad? It was connected to your personal experience. Did you feel special or did you feel like just another cog in the machine?

To make a lasting connection to an event participant, you need to create an unforgettable experience that they believe delivered more value than they paid for.

When designing your event’s experience, think about these points:

Exclusivity. It’s not “VIP” if everyone can have it. And this does not just apply to high end concerts or galas. Even at picnics or family gatherings, it can be as simple as providing a t-shirt that’s only available at your event. Exclusive is about providing access that other people don’t have.

Participant focused. Depending on your event, you’ll have different personality types of participants. If your participant wants recognition, then make sure you have some way to publicly appreciate them. If they would rather learn more about the organization, make sure there’s plenty of information available.

Shared history. Your VIP’s develop a connection to each other and to your organization when you give them stories in common. Provide unique opportunities for the VIP’s to interact.

You can design the highest value experience for your donor without necessarily spending a lot of money. Logo cups, a separate buffet or food and beverage services, toys, and other gifts are easy and usually inexpensive to provide.

Whatever you do for your participants, always think creatively and think from the perspective of your donor. Your next event will be spectacular!

For more on this topic, contact GoalBusters about “The Velvet Rope.”#####

About GoalBusters

GoalBusters Consulting works with small to medium sized organizations looking for strategic planning, fundraising and marketing training, and outsourced development services. We work in public and community broadcasting, rural healthcare, education, and diverse communities, among other interests.