Marvel Studios Debuts New Intro "Flip" Animation

As millions of moviegoers and television watchers saw over the last week, Marvel Studios has given its iconic animated "flip" logo intro a makeover. Debuting ahead of "Thor 2: The Dark World," with a slightly modified version airing before last night's "Agents of S.H.I.E.L.D.," the new animation not only updates the 11-year old intro, according to Marvel Studios President Kevin Feige , it's also cements Marvel Studios' identity.

"We designed the very first Marvel logo for the first Spider-Man film,” Feige told Marvel.com. “We’ve used that logo for eleven years, and with ‘Thor: The Dark World,’ it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. You look back at the other films, and they’ve also featured our studio partners’ or distribution partners’ logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features.”