We are Manifesto
The Growth Architects

We unlock it by helping you design better propositions and build better experiences for your customers.

Some questions we are currently answering

New competitors and new channels are changing consumers and breaking our business model. What new formats and commercial models will shift us from surviving to thriving?

How do we deliver a guest journey that balances functional certainty with personalised moments of magic from start to finish?

How do we reorganise what we do and grow the new capabilities we need to engage with our audiences more consistently and cost effectively in their media as well as our own?

How do we use data to make the customer’s journey more memorable and drive increased frequency and multi-product revenue?

How do we keep our core proposition relevant to our existing customer base, while diversifying our business to grow new revenues?

We have never had to fight for our customers. How do we improve our understanding of customers and build more compelling services that increase their satisfaction and grow their value?

Our Manifesto

Your customers have to notice

We start by putting ourselves in your customer’s shoes and asking the ‘so what’ question. If your customers won’t notice the result of your efforts, what’s the point?

We get you to a better answer, faster

We work at pace to target the things that will make the biggest difference, building hypotheses in days (not weeks) that we iterate through to the best solution.

It's your project, not ours

We bring a fresh perspective and do the heavy lifting, but work as part of your team to align your leadership around a plan that they own and commit to.

It has to be simple

If it’s simple, it is easier to get the organisation behind you, explain it
to customers, be creative in execution and adapt on the fly.

Pilots rule over powerpoint

We have a bias for action, realising quick wins and testing with customers in the real world to learn and refine.

What our customers think about us

Manifesto are different. They don’t feel like consultants. They feel like true business partners. In the 18 months I have worked with them, they arrive determined to understand swiftly the nature of any problem and then provide short, sharp transformational interventions (with no hanging around like an unwanted guest) which leave our teams equipped to move on, after every project.

Emma Woods, Group Marketing and Digital Director Merlin

Manifesto are different for two reasons. Firstly, they spend time in our business really getting to know what makes us tick in an nonintrusive manner. Secondly, they support us in the execution of our strategy with a unique test and learn approach to tangibly improve how we launch titles and build brands at Disney.

Lee Jury, VP, Disney Studio Marketing Disney

Sharp, fast and intelligent, Manifesto tackle business problems with clinical focus, investing time to deliver the right solution back to News. They're passionate, challenging and - importantly - great guys to work with. I'd recommend them to any business.

David Robinson, Betting and Gaming Director, News UK

Manifesto are not what we thought they would be. No complex processes or corporate nonsense, but a down to earth pragmatic approach. They are thoughtful, flexible and speedy, using their extensive knowledge and experience of our industry and business challenges to provide advice and support that is proving pivotal to the continued growth of The Pool UK.

Jo Morrell, Commercial Director, The Pool

Manifesto has inspired us to stretch our thinking around what is possible, and has helped us to develop something bold and hugely impactful for our community. On top of this I have learned heaps from my interactions with the team, and its been a thoroughly enjoyable journey.

Ruth Marvel, Director of Strategy and Innovation

Manifesto Growth’s ability to understand and process large amounts of information from various areas of the business and turn these in to tangible outputs has helped our teams with creating a clear roadmap for the coming year.

Greg Reed, Chief Marketing Officer, Homeserve

We are transforming how we meet our customer’s needs with a focus on improving customer satisfaction and being successful in the deregulating Business to Business market-place. Manifesto have supported our thinking around market and customer segments, how we improve our marketing efficacy and driving a customer insight driven approach.

Andrew Reaney, Chief Customer Officer, Thames Water

Manifesto helped us to build a simple, future proof customer lifecycle strategy. Their work highlighted several high value opportunities and they delivered actionable plans on how we could improve our guest experience.

Andy Edge, Commercial Director (UK & Ireland) Odeon

The team at Manifesto helped bring order and simplicity to our customer data. Their specialist knowledge and sprint based approach ensured the project was executed at pace and delivered a set of outcomes focused around our commercial priorities. They worked as a true business partner and I'm confident that the model Manifesto have helped us develop will form an integral part of our marketing plans for many years to come.

Barney Harrison, Commercial & Marketing Director, The Gym Group

The work that Manifesto did for us was excellent. It will be the backbone of our strategy development and I’d use it as a blueprint across all our growth brands. We picked Manifesto because of their FinTech strength- being fluent in the market, having contacts and feeling comfortable and credible in conversations was so important. They are smart, passionate and an absolute pleasure to work with.

Liz Moseley, CMO Events, Ascential

Our approach

Customer

Knowing what your customers need and value.

Building on the knowledge you already have and stepping into the shoes of customers through diagnostics and research that finds out what really drives them.

Innovation

Doing something better or different.

Drawing inspiration from a wider, yet related world of brilliant businesses and the finest minds helps us to think differently about the problem and set you apart from your competition.

Value

Finding where the money is.

Through forensic analysis and rigorous commercial modelling we find where the value really is to prioritise the options on the table.

Delivery

Ensuring you can actually deliver it, today.

Agreeing a plan that you can actually deliver, finding the additional skills that you need to accelerate and tracking the metrics you need to learn, adapt and adjust in flight.

Who we are

To deliver growth at scale needs the whole enterprise behind the plan. Our team draws upon the skills they have gained through Consulting, Corporate, Start-up and Agency roles to help you define and drive change. We are strategically minded but know how to deliver. We blend together a team that complements your strengths, bringing depth in the key disciplines from commercial modelling to content, data to digital, customer experience to marketing. We are the architects of your growth.

Nick Smith

Nick is a passionate customer advocate and experienced marketer. He’s been a C-Suite client, a consulting managing director, and even had two marketing books published. Nick loves a good debate about just about anything, but being the voice of the customer is his ‘thing’ and helping organisations place the customer at its heart is where he loves to be.

Andy Bacon

Andy is great at translating strategy and ideas into tangible business results (or in other words getting stuff done). He’s an expert in bringing together data, technology and operations to deliver the right customer interactions. As our operations lead, he loves a good business case, operating model and value tracker.

Mark Davison

Mark has spent well over two decades helping clients unlock value; from international multi-channel marketing campaigns to customer experience programmes and award-winning behavioural change initiatives. He founded the integrated marketing agency DS-J, which joined forces with PAA in 2007 and Engine in 2008 where Mark led key client relationships for UK and multinational businesses.

Rob Urquhart

Rob loves figuring out how digital and data can combine to improve an experience, eliminate friction in a process, innovate on a business model or disrupt an entire category. He's been ‘in digital’ as a client, consultant and agency strategist for over twelve years.

Clive Stevenson

Clive enjoys solving business problems, especially when the solution is based on real customer insights. He is experienced at combining customers’ needs and data with technological and commercial practicalities to create effective customer experiences.

Jasveer Sidhu

Jas is our customer led design consultant. With a background in innovation and customer insight she’s well versed in looking at growth from the outside in and inside out. She’s committed to helping clients grow in a robust way that customers will notice.

Sam Jordan

Sam is a creative problem solver with a relentless focus on driving business performance. He has managed digital agencies and international brand consultancy Calling Brands in London before moving to New York to lead the expansion of B2B agency Stein IAS in North America. Sam has consistently helped his clients grow by combining keen strategic instincts with a strong appreciation of the role of data and technology to improve customer experiences.