The limited-edition model is based on the new JL-generation Wrangler, and (in Jeep’s words) “honours the long and storied history the brand shares with the annual Easter Jeep Safari event in Moab, Utah”.

Based on the Wrangler Sahara model, the Moab Edition features the Rubicon bonnet (complete with a Moab decal) and steel bumpers with removable end caps, as well as 32-inch mud-terrain tyres, LED head- and tail-lamps and 17-inch Rubicon wheels painted in low-gloss black.

The headlamp surrounds, grille trim and tow hooks are also painted in low-gloss black, while Rubicon rock rails are standard (Sahara side-steps, though, are available at no additional cost). A body-colour hard top ships standard, but the power tops are also available. The Wrangler Moab Edition will be available in nine colours.

Inside, the Moab Edition features leather-trimmed seats and a leather-wrapped facia with contrast stitching, as well as a safety package that includes blind-spot monitoring, rear cross path detection and a reversing camera.

Other standard features include a two-speed transfer case, keyless entry, a limited-slip rear differential, an 8,4-inch Uconnect touchscreen with navigation, a nine-speaker Alpine sound system and all-weather slush mats.

The new Wrangler is due to arrive in South Africa at some point in 2019, although the Moab Edition has yet to be confirmed.

Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.