Online marketing, new yellow pages

We have just had a copy of the latest edition of the Yellow Pages delivered and it has a great line under the logo “New look, New content, New handy size”. The yellow pages used to be the cornerstone of many local advertising budget, to be honest it was one of the most effective methods of reaching your audience at the right time i.e. when they need you (where have I heard that before?).

The Yellow Pages still has it’s place within an integrated promotional plan however, effective use of your advertising budgets should mean that you target your potential customers where they spend most of their time and also to be at the right place at the right time tends to involve Google. Search engine optimisation (natural positions) or cost per click (sponsored ads, AdWords) requires knowledge and understanding of the systems Google and the search engines use @getextra we have been helping companies with online marketing strategies that provide the right results and increasing the number of customers they attract.

Google, SEO and AdWords are not the magic cure to solving your online marketing problems, as the yellow pages was not the only offline tool you used a decade ago, understanding how people use the internet, where they visit and how you can target them at the right time with the right message. If you would like to know more about the services we offer at getextra or would like some advice on how you can create a effective online marketing strategy please contact us 01482 426242 or email paul@getextra.co.uk

Google have been busy again...
Penguin 3.0 was released around the 17th October and Google confirmed that the roll out was completed on the 20th Oct.

Why will I see an improvement?
If you were caught by Penguin in the past you have to wait for the next release to see if you have done what Google wanted to rectify your SEO. 2.1 - 3.0 was just over a years wait!