We've learned over the years that there are certain things to look for when developing a logo.
The primary considerations in the creation of a trademark, symbol or icon are always the same; Immediate identification, as well as the visual definition of what a company or product is or how it works, are the objectives. Developing a successful symbol requires meeting many different criteria. Listed below is a checklist of ten criteria that must be considered in the creation of a...

How do you get the design you want? The perfect design you envision in your head? The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful. This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer. This article will be based from the client’s perspective.
What Is A...

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so…
An effective logo is (in no particular order):
Simple
Memorable
Timeless
Versatile
Appropriate
1. Simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.
While in college in the mid-70’s an instructor introduced me...

Packaging and package labeling have several objectives
Physical protection - The objects enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature, etc.
Barrier protection - A barrier from oxygen, water vapor, dust, etc., is often required. Permeation is a critical factor in design. Some packages contain desiccants or Oxygen absorbers to help extend shelf life. Modified atmospheres or controlled atmospheres are also maintained in some food packages. Keeping the contents clean,...

Logo Orange & Logo Lounge, as always, post about the latest logo design trends each year and they have just released the 2009 predictions. I would love to hear your thoughts on the predicted trends.
Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends?
Psychedelic Pop Backgrounds
Origami
Tactile
Arabesque
Classic Modernism
Pictograms
80’s Geometry
Typographic Logos
Street Art
Puzzle Patterns
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If you need help in the areas...