Truth Initiative – Inspiring People to Start Smoking

Jeff Tomsic, the director of “This Is Not Happening,”“Tag,” and “The Degenerates” was a recent guest on a YouTube show called “The Church of What’s Happening Now” and explains how, while working on Truth Initiative commercials, ended up becoming addicted to smoking. The video is embedded below and the relevant segment starts at the 23 minute mark.

“It’s actually how I started smoking. While I was making an anti-smoking campaign for the Truth, and the only place you could go to have like private conversations was the smoking area, because it was hidden from the clients and the crew and producer would go there to smoke, so we’re shooting overnights in Queens, f’ing miserable, like a grocery store, and one night I’m just like, oh give me one of those Parliaments. I was so f’ing tired, it was like four in the morning or something like that in Queens. And the next night I was like, give me another one of those to wake me up a little bit and then I bought a pack. It all happened on the Truth dot com”.

The irony does not escape us, considering that the Truth Initiative goes by the slogan of “inspiring tobacco free lives”.

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Stefan switched from smoking to vaping in 2012 and has been a vocal and active supporter and advocate for vapor products and tobacco harm reduction and is frequently seen testifying in front of state and local legislators and policy makers. Outside of Stefan’s legislative and PR efforts, including the creation of the #notblowingsmoke website and movement, he is mostly known for working out of the world’s most famous home office. Stefan has been featured in many articles and interviews on the subject of vapor products, electronic cigarettes, and harm reduction, including professor Stanton Glantz’ Tobacco Control blog at the University of California, San Francisco.