Trader Joes

Trader Joe's is named after its founder, Joe Coulombe. The boutique feeling chain began in 1958 taking advantage of the Tikiculture fad of the 1950s and 1960s. Trader Joe's describes itself as "your neighborhood grocery store" carrying about 4000items in each store—a fraction of a typical grocery store. Convenience and the appeal of “hand-selected” items makesthe Trader Joes experience uniquely personal.