Over the last couple of days, Twitter users have been posting screenshots of unsolicited printouts from internet-connected printers that say that PewDiePie needs their help.

A hacker on Twitter has claimed responsibility for the printouts, stating that the stunt is apparently their way of raising awareness of printer security.

The printout tells people to subscribe to PewDiePie and to “tell everyone you know” about his YouTube subscriber race with T-Series, an India-based music production company that is on a trajectory to overtake Pewds as the most subscribed channel on the video streaming service.