Alumni from the very first #CreativeComeback cohort, sharing their experience

We'll cover what idea's and pitches creative directors are looking for, sample's of our top class training with D&AD and top tips from on what a good book looks like in 2020.

We're at Facebook London in Rathbone Square. Tickets are £15, but if this is out of your reach and you want to come, email elly[at]creativeequals[dot]org to confirm your place. Lunch is provided (cheers Facebook!)

Create high-performing teams that are productive, effective and autonomous.

Mitigate brand equity risk with less campaign backlash and create work designed for all.

‘Having the independent advice and counsel of Creative Equals has been tremendous. Not only did they chart a roadmap towards making our agency more inclusive, but they gave us the quick wins to drive some quick changes, which gave us greater confidence too. Not to mention the ROI on our bottom line!’

‘The whole IAB team greatly benefitted from your Unconscious Bias training – in an enjoyable and collaborative session we were encouraged to recognise and be aware of our biases and shared ways to become more aware and more inclusive. We very much appreciated this and learned a great deal from this session with you!’

Upcoming Events

Upcoming Events

inclusive recruitment workshop

Recruitment is biased. Disabled people might not (literally) be able to get through your door. Potential entrepreneurs in your business may have their CVs dismissed if they’re dyslexic (40% of entrepreneurs are dyslexic), if they have typos (or their emails do). Creatives over 50+ have an amazing wealth of knowledge, are great face to face communicators and have the skills to help mentor/grow a team efficiently. How many over 50's are on your shop floor

Many companies, use a staff incentivised bonus scheme and ‘hire direct’ from friends of friends. What this can mean is that unless you’re diverse yourself, you’ll end up hiring the same kinds of people over and over again.

Bias is the reality in any workplace, but it doesn't have to be.

With National Inclusion Week coming up (23 - 29th September!) we're holding an open 3.5-hour workshop to help you reduce bias in your recruitment process. Game changing for inclusion and diversity right from the start of your resource supply chain.

Details:

24th September, 9:30am - 1:00pm

Publicis Sapient. Eden House, 8 Spital Square, London E1 6DU, UK

Tickets £175

Outcomes:

Understand how bias can influence your candidate selection (and who might be struggling to get through this process)

Rethink your recruitment outreach

Understand how to create an inclusive supply chain

Gain a selection of tools to take away and apply

Culture is to recruiting what product is to marketing. Places are limited, so get in quick!

OUR CONFERENCES

OUR CONFERENCES

RISE

Our flagship conference, yes! It's time to RISE. Only 13% of creative director contracts are currently given to women (and they are paid 7% less than their male peers). This is why RISE exists to change that across the creative and tech industries.

And, we're INCLUSIVE. For change to happen, we need everyone to be involved in the narrative.

We explore themes on:- how to design for 'inclusive creativity' and shape ideas for all- what's keeping CMOs up at night - how to create high-performing teams - understand the operating landscape - discover the art of negotiation- find out about the new emerging tech playgrounds - understand authentic leadership - learn from some of the industry's best creative minds- how to be an #inclusiveCreative- and so much more.

2019 was a blast - keep an eye out for next year!

DIVERSE MINDS

The only conference of its kind for neurodivergents and their allies. We put on a proper show with the industry’s most inspiring neurodiverse speakers and provide hands-on workshops from our partner bodies (like the National Autism Society).

This is a conference about ‘neurodiversity’ (our working definition of what this encompasses is ADHD, ADD, Autism, Dyslexia, Dyspraxia, Dyscalculia and Tourettes). We recognise that the boundaries of what neurodiversity constitutes are not universally agreed and likely to change over time. We are open to alternative perspectives for future events and recognise that the topics discussed year to year may well be relevant to some of these groups of people too.

Some of the best creative minds are divergent thinkers, and we explore how to reap the benefits of #diverseminds in the workplace. How can we create welcoming environments where different types of brains can thrive? What are the barriers those with aspergers, autism, dyslexia, dyspraxia and more face when it comes to recruitment, retention and promotion?

We explore that and more. Returning in 2020!

Who is building diversity with us?

Who is building diversity with us?

FEATURED IN:

WANT TO PARTNER WITH US?

Get in touch! ali@creativeequals.org

Community

Community

THE CE SPACE

We’ve launched a facebook community to support people who want to create a more inclusive culture at work and in their own lives. This is your place to share work, ideas, events and opinions.

News And Views

News And Views

The need to create an inclusive creative movement for positive change across the industry was at the top of the agenda at Creative Equals’ flagship event RISE 2019.

In an impassioned and wide-ranging opening speech Ali Hanan, CEO and founder of Creative Equals, urged the industry to come together to create a “creative holocracy” in the face of a nationwide “inclusion crisis”.

Citing data from Creative Equals which shows that 12% of women in the creative industries plan to leave the industry within the next two years, she urged the women in the audience to stay. She explained: “I believe our glory days are yet to begin. If we can bring diversity and inclusion to the heart of the industry, we can create an inclusive creative movement for good.”

In mid 2017, 6 months into my role as MD, the number of comments about Raconteur’s gender diversity (or lack of it) started to increase pretty rapidly. Our senior management team had fairly quickly gone from being three women and two men to seven men and one woman. We’d grown, and one of my first big decisions had been to increase the size of the senior team a little. A few senior women left in the 12 months previous, and the most qualified and deserving to step up into those positions at the time happened to be male. And that’s where it all began.

Then the comments about gender imbalance started, and subsequently ramped up…

Transgender activist and model Munroe Bergdorf urged brands to be "unafraid" of embracing controversial voices who are pushing for social change.

Speaking at the Creative Equals Rise conference in London this morning, the former L'Oréal ambassador observed how more people and brands are hesitant to take a stand during this "time of recalibration", with movements such as #MeToo and #BlackLivesMatter in the spotlight.

The current system with ‘creatives’ of ‘placements’ fails our young female talent. While young women will leave the UK’s advertising and design colleges in equal numbers, about 40% of them will never make it to their first rung of the career ladder.

In the UK, only 12% of creative directors are female. To change this, Creative Equals, which champions gender-equality in the creative industries, is partnering Campaign to celebrate 30 (or 31, as it ultimately turned out) women redefining adland through their creativity and craft.

Do we need quotas to move the industry's figures onwards? Some leaders, such as Google’s ad marketing director Nishma Robb, discussed how without quotas the industry ‘won’t move at the pace we need to’.

We're super proud to announce our partnership with The Drum's Dream Awards this week. Launched in 2015, The Drum Dream Awards is about those who dare to dream big, championing creative excellence around the world.