Warriors' Stephen Curry is first unanimous NBA MVP, takes honor again

Golden State Warriors star Stephen Curry was named the NBA's most valuable player for the second year in a row, and this time it was a history-making unanimous vote.

Curry isn't even the highest-paid player on the Warriors. His star is on the rise again and so is his fortune, which could mean a bigger contract deal and new additions to the Curry merchandising empire.

Curry led the Warriors to 73 wins this season, scoring 30 points per game, the first player to make 400 three-pointers in a season. Not bad, considering Curry is only the fifth highest paid on the team.

University of San Francisco sports marketing professor Michael Goldman says the Curry brand is about to explode. MVP gear is already for sale online.