Insights

Top Articles of the week on user experience (UX). These articles talk about iPhone X, Voice first interaction, UX of blockchain and different UX mapping methods.
The iPhone X Is A User Experience Nightmare
You’re looking at a UX disaster, the result of eliminating what is probably the simplest, most intuitive form...

Top Articles of the week on user experience (UX). These articles talk about UX for autonomous cars, improve site search, UX needs new set of rules for IoT and tips to hold users attention.
Waymo focuses on user experience
As self-driving software and hardware are becoming more mature, Waymo is investing more...

Top Articles of the week on user experience (UX). These articles talk about the future of GUI with the appearance of the voice interface, user delight by using microinteractions and the art of storytelling to capture user’s’ attention.
Combining Graphical And Voice Interfaces For A Better User Experience
With the appearance of...

Before we move forward to understand "the what behind design thinking", it is really important to understand "the why behind design thinking"
Core Ingredients of Design Thinking
Empathy - It all starts with Empathy, the interviews and/or the discovery session is one of the most important stages of design thinking. The way these...

Top Articles of the week on user experience (UX). These articles cover the user-centred approach to mobile design, how card styles can improve user experience, how to get unbiased feedbacks on user research, importance of breadcrumb navigation and how design process drives behaviour.
A User-Centred Approach to Mobile Design and a 5...

Top Articles of the week on user experience (UX). These articles are based on IoT UX Designer, the importance of UX in game development, UX lessons learned and gaining empathy for your users first over designing solutions.
What does being an IoT UX Designer mean?
This article talks about concepts that an Internet of Things...

About Us

Idea Theorem is one of the top user experience design firms in Canada. We focus on mobile app design, web design and web development. Once the digital product is ready for launch, we help put together a digital marketing plan in order to connect with the target audience.