The news means that app publishers will be able to advertise using Facebook’s mobile ad service, which includes support for app store links to drive immediate installs, as part of Fiksu’s Mobile App Marketing Platform.

Once developers have inserted Fiksu SDK code into their apps, they can start using the platform, which targets relevant mobile ad networks, real-time bidding exchanges, incent networks, and premium publishers to automatically bid for advertising. Fiksu says that it makes over 500 million real-time bid requests daily.

As someone highly irritated by always seeing the same few ads (usually for gambling apps) appear in my feed, anything like Fiksu’s platform, which makes it easier for app publishers to include Facebook in their marketing program, is good news.