A blog on typography.

Best Collection FontFonts for advertising and packaging

Our Collection Tier are affordable hidden gems, containing one family (sometimes more) at one very reasonable price under €/$ 100 each! Over the past few months, we’ve brought together a round up of our favorite picks and some tips for a particular intended use.

As mentioned in our previous post, making your mark in today’s brand saturated world is not always easy. A corporate identity often has to be many things at once: useable, memorable and interchangable. So when it comes to packaging and advertising for your brand, how can you balance the right amount of ‘look-at-me’ to make it stand apart without losing the brand voice? In this month’s installment of our Collection FontFont series, we bring together our top tips and FontFonts from the Collection Tier suitable for advertising and packaging.

Large. In this category, type is often set very large. While your selections don’t have to be too thick or heavy, they should ‘fill the space’ well. Letters that are a little condensed, and which you can set tightly, are a good bet. They’ll help you fit more text on a line and still pack a punch.

Attention. These typefaces are made for selling. Choose one whose letterforms are individual; your advertising and packaging should grab attention. Keep an eye out for what your competition is doing, though – you don’t want your products to appear interchangeable.

Multilingual. Not all of the text on packaging is meant to immediately call attention to itself. Lists of ingredients or instructions are a vital part of a package’s design, even if they aren’t one of the first elements noticed. Depending on where your products are sold, you may need to print this information in multiple languages, too. Make sure to select fonts that have the corresponding glyph ranges in their character sets.

About our Collection Tier

Our Collection Tier FontFonts are a selection of cost effective typographical treasures offered as full-families. All packages are available in OpenType with Standard language support (with a few key exceptions) and are all affordably priced under €/$ 100 each.

2017—Communication Arts magazine, a professional journal for those involved in visual communications, announces its 8th annual Typography Competition Call for Entries. The deadline for submissions is September 8, 2017. Any…