Digital magazine

International. TV Virtual Experience is the new way of viewing television proposed by Telefónica based on virtual reality, to allow the total immersion of the user. This initiative, which is one more step towards television of the future, takes advantage of the full potential of virtual reality technology to access the contents of Movistar + and create worlds in 3D that allow a sensory involvement of the user in them.

The prototype of Telefónica's multi-platform personalized virtual reality application has two environments to enjoy immersive experiences of 360º: a private virtual room to enjoy the contents of Movistar + on a large 2D screen by 192 '' and a public virtual room for share with other users the viewing of Movistar + "massive" content such as premieres or sporting events, among others.

This virtual reality experience is interactive because it can be shared with other users that are incorporated in the form of avatars with which it is possible to talk using 3D audio. In the case of the private virtual room can be up to 5 users simultaneously, while in the public it is possible to incorporate up to 15.

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The application is compatible with the main virtual reality platforms: Oculus, Microsoft and Steam VR. The glasses required for viewing the content may be from different manufacturers, technical specifications and prices, such as Samsung Gear VR (usable with a Samsung S6 smartphone or later), Oculus Rift, Lenovo Mirage or HTC VIVE. You need a PC with at least the processing capacity of a seventh generation Intel i5 processor.

Regarding content, three types are shown: Movistar + live channels such as #0, video on demand (VoD) with original production series of Movistar + such as La Peste or La Zona, and 360 content as the end of the ACB and the Locomundo program. These recordings have been made with the Samsung 360 Round cameras as part of the strategic agreement reached between Telefónica and Samsung globally.

In addition, the main content that is seen on the 2D screen is complemented by floating screens where you can view interactive media content for VoD content, tweets that are generated around a content or recommendations similar to what you are seeing in the main screen

Likewise, TV Virtual Experience allows the positioning of products since, while the main content is being played, interactive 3D advertising objects can appear within the virtual room so that the user can access more information about the advertised product or service, related promotions and promotions. even buy with a direct click on the object / floating ad.

This experience is one more step towards television of the future in which, thanks to new technologies, an integral experience will be achieved so that the user passes from being a passive subject to interacting with the contents and adapting them to their needs. All this with the use of the devices with the most advanced immersion experiences in the hands of Telefónica.