If you do build a great experience,
customers tell each other about that. Word of mouth is very
powerful.

William Randolph
Hearst

If you make a product good enough, even
though you live in the depths of the forest the public will make a path
to your door, says the philosopher. But if you want the public in
sufficient numbers, you would better construct a highway.

Daniel Boorstin

We read advertisements to discover and
enlarge our desires. We are always ready – even eager – to discover,
from the announcement of a
new product, what we have all along wanted without really knowing
it.

Norman R. Augustine

A recent government publication on the
marketing of cabbage contains, according to one report, 26,941 words. It
is noteworthy in this regard that the Gettysburg Address contains a mere
279 words while the Lord's Prayer comprises but 67.

Leo Burnett

Good
advertising does not just circulate information. It penetrates the
public mind with desires and belief.

Andy Travis

We find that advertising works the way the
grass grows. You can never see it, but every week you have to mow the
lawn.

David OgilvyIf you're trying to
persuade people to do something, or buy something, it seems to
me you should use their language, the language in which they think.