Supporting Safer Internet Day 2016

Young people of today are spending more time online, and of which a large proportion own smartphones and electronic tablets. These are avid users increasingly watch content online via their devices (TV, YouTube streamed channels). In fact, according to the research agency Childwise, 60% watch TV via a phone, tablet or laptop

The size of the UK market for products aimed at children and young adults is huge and growing. As we all know far too well, children and young people often have an influence on family spending, including goods which are bought for the home as well as products they want to own. This is one of the reasons all advertising must be responsible to protect children from inappropriate or harmful content.

The Advertising Standards Authority (ASA) advertising rules cover marketing on companies’ own websites and in other online space under their control such as on Twitter and Facebook.

The ASA will not hesitate to ban any advert that could result in a child’s physical, mental or moral harm. Can you really risk getting it wrong?

We provide an essential service for advertisers, agencies, media owners, media service providers and financial firms who want to check how their prospective advertisements measure up against the UK Advertising Codes, and Financial Promotion rules.