Competition

Gale Encyclopedia of Psychology
COPYRIGHT 2001 The Gale Group Inc.

Competition

An adaptive strategy that pits one person's interests against another's.

Psychologists have long been in disagreement as to whether competition is a learned or a genetic component of human behavior. Perhaps what first comes to mind when thinking of competition is athletics. It would be a mistake, however, not to recognize the effect competition has in the areas of academics, work, and many other areas of contemporary life. This is especially true in the United States, where individual rigor and competition appear to be nationalistic qualities Americans cherish and praise. It has often been suggested that the American capitalist-driven society thrives because of the spirited competition for a limited amount of resources available.

Psychologically speaking, competition has been seen as an inevitable consequence of the psychoanalytic view of human drives and is a natural state of being. According to Sigmund Freud , humans are born screaming for attention and full of organic drives for fulfillment in various areas. Initially, according to this view, we compete for the attention of our parents—seeking to attract it either from siblings or from the other parent. Thereafter, we are at the mercy of a battle between our base impulses for self-fulfillment and social and cultural mores which prohibit pure indulgence.

Current work in anthropology has suggested, however, that this view of the role of competition in human behavior may be incorrect. Thomas Hobbes (1588-1679), one of the great philosophers of the seventeenth century, is perhaps best remembered for his characterization of the "natural world," that is, the world before the imposition of the will of humanity, as being "nasty, brutish, and short." This image of the pre-rational world is still widely held, reinforced by Charles Darwin 's seminal work, The Origin of Species, which established the doctrine of natural selection. This doctrine, which posits that those species best able to adapt to and master the natural environment in which they live will survive, has suggested to many that the struggle for survival is an inherent human trait which determines a person's success. Darwin's theory has even been summarized as "survival of the fittest"—a phrase Darwin himself never used—further highlighting competition's role in success. As it has often been pointed out, however, there is nothing in the concept of natural selection that suggests that competition is the most successful strategy for "survival of the fittest." Darwin asserted in The Origin of Species that the struggles he was describing should be viewed as metaphors and could easily include dependence and cooperation.

Many studies have been conducted to test the importance placed on competition as opposed to other values, such as cooperation—by various cultures, and generally conclude that Americans uniquely praise competition as natural, inevitable, and desirable. In 1937, the world-renowned anthropologist Margaret Mead published Cooperation and Competition among Primitive Peoples, based on her studies of several societies that did not prize competition, and, in fact, seemed at times to place a negative value on it. One such society was the Zuni Indians of Arizona, and they, Mead found, valued cooperation far more than competition. For example, the Zuni held a ritual

footrace that anyone could participate in, the winner of which was never publicly acknowledged and, in fact, if one person made a habit of winning the race, that person was prevented from participating in the future. After studying dozens of such cultures, Mead's final conclusion was that competitiveness is a culturally created aspect of human behavior, and that its prevalence in a particular society is relative to how that society values it.

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competition

competition Interaction between individuals of the same species (intraspecific competition), or between different species (interspecific competition) at the same trophic level, in which the growth and survival of one or all species or individuals is affected adversely. The competitive mechanism may be direct (active), as when one organism releases a chemical substance that inhibits another, or indirect, as when a common resource is scarce. Competition leads either to the replacement of one species by another that has a competitive advantage, or to the modification of the interacting species by selective adaptation (whereby competition is minimized by small behavioural differences, e.g. in feeding patterns). Competition thus favours the separation of closely related or otherwise similar species. Separation may be achieved spatially, temporally, or ecologically (i.e. by adaptations in behaviour, morphology, etc.). The tendency of species to separate in this way is known as the competitive-exclusion principle.

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competition

competition The interaction between individuals of the same species (intraspecific competition), or between different species (interspecific competition) at the same trophic level, in which the growth and survival of one or all species or individuals is affected adversely. The competitive mechanism may be direct (active), as in allelopathy and mutual inhibition, or indirect, when a common resource is scarce. Competition leads either to the replacement of one species by another that has a competitive advantage, or to the modification of the interacting species by selective adaptation (whereby competition is minimized by small behavioural differences, e.g. in feeding patterns). Competition thus favours the separation of closely related or otherwise similar species. Separation may be achieved spatially, temporally, or ecologically (i.e. by adaptations in behaviour, morphology, etc.). The tendency of species to separate in this way is known as the competitive exclusion or Gause principle.

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competition (in biology)

The Columbia Encyclopedia, 6th ed.

Copyright The Columbia University Press

competition, in biology, relationship between members of the same or different species in which individuals are adversely affected by those having the same living requirements, such as food or space. Intraspecific competition, i.e., competition among members of the same species, is illustrated by some species of birds and mammals, the males of which set up territories from which all other males of the same species are excluded. In interspecific competition members of different species compete for the same ecologically limiting factors, such as a food source. Not all relationships among organisms are competitive; for example, the commensal relationship between members of different species is noncompetitive (see commensalism).

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competition

com·pe·ti·tion
/ ˌkämpəˈtishən/
•
n.
the activity or condition of competing. ∎
an event or contest in which people compete:
a beauty competition. ∎
the action of participating in such an event or contest:
in the heat of competition. ∎ [in sing.]
the person or people with whom one is competing, esp. in a commercial or sporting arena; the opposition:
I walked around to check out the competition. ∎ Ecol.
interaction between organisms, populations, or species, in which birth, growth and death depend on gaining a share of a limited environmental resource.

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Competition

Biology
COPYRIGHT 2002 The Gale Group Inc.

Competition

Competition is a negative interaction that occurs among organisms whenever two or more organisms require the same limited resource. All organisms require resources to grow, reproduce, and survive. For example, animals require food (such as other organisms) and water, whereas plants require soil nutrients (for example, nitrogen), light, and water. Organisms, however, cannot acquire a resource when other organisms consume or defend that
resource. Therefore, competitors reduce each other's growth, reproduction, or survival.

Interference and Exploitation

Biologists typically recognize two types of competition: interference and exploitative competition. During interference competition, organisms interact directly by fighting for scarce resources. For example, large aphids (insects) defend feeding sites on cottonwood leaves by kicking and shoving smaller aphids from better sites. In contrast, during exploitative competition, organisms interact indirectly by consuming scarce resources. For example, plants consume nitrogen by absorbing it into their roots, making nitrogen unavailable to nearby plants. Plants that produce many roots typically reduce soil nitrogen to very low levels, eventually killing neighboring plants.

Within Species and Between Species

Competition can occur between individuals of the same species, called intraspecific competition, or between different species, called interspecific competition. Studies show that intraspecific competition can regulate population dynamics (changes in population size over time). This occurs because individuals become crowded as a population grows. Since individuals within a population require the same resources, crowding causes resources to become more limited. Some individuals (typically small juveniles) eventually do not acquire enough resources and die or do not reproduce. This reduces population size and slows population growth.

Species also interact with other species that require the same resources. Consequently, interspecific competition can alter the sizes of many species' populations at the same time. Experiments demonstrate that when species compete for a limited resource, one species eventually drives the populations of other species extinct. These experiments suggest that competing species cannot coexist (they cannot live together in the same area) because the best competitor will exclude all other competing species. Why then do communities seem to have many competing species that coexist in the same area?

The Competitive Exclusion Principle

To explain how species coexist, in 1934 G. F. Gause proposed the competitive exclusion principle: species cannot coexist if they have the same niche. The word "niche" refers to a species' requirements for survival and reproduction. These requirements include both resources (like food) and proper habitat conditions (like temperature, pH ). Gause reasoned that if two species had identical niches (required identical resources and habitats) they would attempt to live in the exact same area and would compete for the exact same resources. If this happened, the species that was the best competitor would always exclude its competitors from that area. Therefore, species must at least have slightly different niches in order to coexist.

Peter Grant and colleagues tested Gause's principle by studying seed-eating finches (birds) that live on the Galapagos Islands in the Pacific Ocean. They found that different finch species can coexist if they have traits that allow them to specialize on particular resources. For example, two finch species, Geospiza fuliginosa and Geospiza fortis, vary in a key trait: beak size.
Beak size is a critical trait because it determines the size of a seed that a finch can eat: Individuals with small beaks eat small seeds, individuals with intermediate sized beaks can eat intermediate size seeds and individuals with large beaks can eat large seeds. G. fuliginosa and G. fortis do compete for intermediate sized seeds because each species has some individuals with intermediate sized beaks. However, G. fuliginosa specializes upon smaller seeds because it has more individuals with small beaks. Conversely, G. fortis specializes upon larger seeds because it has more individuals with large beaks. Thus, these species niches differ slightly because a specific trait, beak size, allows them to specialize upon a particular seed size.

Joe Connell also tested Gause's principle by studying barnacles (shelled marine organisms) that live on rocks along European coastlines. In 1961, Connell found that two barnacle species, Balanus and Chthamalus, can coexist because they differ in two traits: growth rate and vulnerability to desiccation . Balanus 's growth is rapid, which allows it to smother and crush the slower-growing Chthamalus. Balanus, however, dies close to shore because it gets too dry during low tide. In contrast, Chthamalus tolerates these dry conditions. Consequently, even though Balanus is a better competitor for space, these barnacles coexist because Chthamalus can survive in areas that Balanus cannot survive. These and many other examples support the competitive exclusion principle: Species can only coexist if they have different niches.

Character Displacement

Competition can cause species to evolve differences in traits. This occurs because the individuals of a species with traits similar to competing species always experience strong interspecific competition. These individuals have less reproduction and survival than individuals with traits that differ from their competitors. Consequently, they will not contribute many offspring to future generations. For example, the finches previously discussed can be found alone or together on the Galapagos Islands. Both species' populations actually have more individuals with intermediate-sized beaks when they live on islands without the other species present. However, when both species are present on the same island, competition is intense between individuals that have intermediate-sized beaks of both species because they all require intermediate sized seeds. Consequently, individuals with small and large beaks have greater survival and reproduction on these islands than individuals with intermediate-sized beaks.

Studies show that when G. fortis and G. fuliginosa are present on the same island, G. fuliginosa tends to evolve a small beak and G. fortis tends to evolve a large beak. The observation that competing species' traits are more different when they live in the same area than when competing species live in different areas is called character displacement. For the two finch species, beak size was displaced: Beaks became smaller in one species and larger in the other species. Studies of character displacement are important because they provide evidence that competition plays a very important role in determining ecological and evolutionary patterns in nature.

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Competition

Encyclopedia of Science and Religion
COPYRIGHT 2003 The Gale Group Inc.

Competition

An important component of the neo-Darwinian theory of evolution, competition describes the theory that there is a struggle among organisms both of the same species (intraspecific) and between species (interspecific) for food, space, reproduction, and other requirements for existence. Through natural selection organisms develop adaptations to overcome or resist their own destruction in competition with the counter-adaptations developed by other organisms. These adaptations include physiological, chemical, and psychological traits. For example, organisms may evolve to become larger, more poisonous, or more aggressive. Such adaptations are not developed on the short timescale of individual lifetime but on the long evolutionary timescale of the species.

See also Adaptation; Aggression; Evolution; Neo-Darwinism

arn o. gyldenholm

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Competition

Animal Sciences
COPYRIGHT 2002 The Gale Group Inc.

Competition

Populations of animals are controlled by many factors. Natural selection is a broad term that describes one effect of these controls on population. For example, one form of population control that can result in natural selection is competition.

There are a number of essential resources upon which animals' lives depend. Whenever these resources are limited, animals are forced to compete for survival. Competition can be intraspecific , between the same species, or interspecific, between different species. Since resources are rarely abundant in any given environment, competition can be fierce. Three resources that animals are likely to complete for are space, water, and food.

Competing for Space

The availability of space is a primary consideration in any habitat. The actual territory in which an animal lives is vitally important since an animal's environment must be able to support the needs of each species. All animals must have enough room for feeding, reproducing, and exercise in order to live comfortably.

Along with the amount of space, some animals require a particular terrain, such as the prairie dog. A prairie dog colony must have enough flat and fairly soft earth in which the animals can build elaborate tunnel systems. If the soil is too rocky, the prairie dogs cannot build their brooding dens and escape tunnels.

Similarly, some birds require lots of open sky in which to perform their courtship flights. Without these elaborate flights the birds do not become stimulated to reproduce. If the terrain does not permit the birds to move in wide-open spaces, the birds' chances of successful reproduction in that habitat are reduced.

Competing for Water

Another important resource that animals compete for is access to water. Most animals require a particular amount of water everyday, which they may use as drinking water, or to contribute to their overall health. In general, animals must maintain a certain moisture balance in order for their tissues to work properly. When animals do not have enough to drink their bodily tissues become dehydrated and cannot function properly. Organs, such as kidneys, stop working, resulting in death.

Using larger bodies of water for bathing purposes is another common use of water as a resource. For instance, overheating in elephants is a problem usually countered by cool baths in rivers or mud. When water becomes scarce in the dry season, competition between individual elephants or between elephants and other species can reach a dangerous peak.

Finally, aquatic animals are especially vulnerable when the water level of their environment drops. Fish living in the shrinking rivers and streams are easy prey for birds when the waters become so shallow that they are easily seen. The fish will compete for choice hiding spots from hungry predators, with the unlucky losers being eaten, therefore removing their genetic material from the gene pool.

Competing for Food

Food is one of the most basic resources over which individuals compete. In extreme cases where animals have gone for long periods without enough food to sustain them, individuals will compete, sometimes to the death, for mere scraps of food. Animals that practice a high level of parental care have to carefully balance finding enough food for both themselves and their offspring. When food is scarce, the parent may go for months without eating but will rarely risk their own death for the sake of their young. Usually, by the time the parent is in danger of starvation the resources for the young will have already been exhausted and the young will have already died.

The reason the parent allows its young to die is motivated by the parent's instinct to survive. Once the offspring dies the parent is free to read-opt food-finding methods that might lead it farther from the nest or den where its young were kept. The parent is driven to preserve its genetic information by remaining healthy enough so that it can reproduce again, hopefully when there is more food available.

Sometimes species will compete for more than one resource at a time. Competitions for territory and food are easily seen in interactions between ants. On one hand, the social structure of the colony is an amazing example of how the members of a species cooperate and specialize for the benefit of all. The queen lays the eggs and produces the offspring. Workers attend to the maintenance and growth of the colony. Soldier ants defend the colony against invaders. The area around an ant colony, however, is often lacking in food after a few seasons of food gathering and resource use.

Some colony members will forage beyond their usual boundaries and encounter ants from another colony. This will immediately set off a warning throughout both colonies. Soldiers and workers rush out of the two
colonies to fight each other for the contested territory and food resources. The success of one or both of the colonies may be at risk, and the death toll for each colony can be high. Even colonies of the same species will war against one another. If one species enters the colony area of another, the two colonies may suffer serious battle losses.

Strategies to Avoid Competition

Although competition between animals can be seen in a variety of situations, many species have developed elaborate strategies to avoid competition. It is not the habit of any species to try and obliterate another. Confrontations occur as a last resort. Without this avoidance of direct competition there would be very few stable communities.

More often, the sharing of resources is achieved between species in a habitat. Scientists often refer to the sharing of resources as " niche partitioning." In niche partitioning animals tend to use different parts of a resource without coming into direct competition with one another. For instance, grazing animals in parts of Africa come in all sizes. The smaller Thompson's gazelles eat grass that grows close to the ground. Zebras and wildebeests consume the tall grasses and shrub food. The giraffe has a long neck enabling it to browse far above the ground. While all of these animals use plants as a food resource, none come into direct competition with one another. As a result, they coexist peacefully and reduce confrontation.

Many species of birds and monkeys in rain forests also partition resources. Some are specialized for feeding on fruit from lower branches of trees nearer the forest floor, while others are able to exploit food items found in the top or canopy region of the forest.

It is only when resources are limited that one observes any actual competition. Even then animals will often find a unique solution to the problem. For example, barnacle colonies exist in competition with other animals for limited space on rocks and hard surfaces in the oceans. While the larvae
are free-swimming and float as part of the planktonic community throughout their juvenile stage, the adults need a firm surface to anchor and construct hard permanent shells. From within these shells they extend feathery feeding appendages that sweep food particles from the ocean currents.

Barnacles exploit unique measures in order to avoid the fierce competition from ocean-dwelling filter feeders (such as corals, anemones, and limpets) for ocean floor space. Instead of competing, many form colonies on the tough skins of whales. They hitchhike around the sea feeding on food suspended in the water surrounding the whale. It is very common to find whales with large colonies of barnacles on their snouts and jaws. Even ships are suitable landing places for the barnacle larvae. Barnacle colonies can become so large on the bottoms of ships that the ships must be removed from the water and the barnacles scraped off to keep the ship moving smoothly through the water.

Ecological competition is a fascinating and varied topic in biology. Scientists are always discovering new ways in which animals compete with one another. Even more interesting is the way in which they reduce or eliminate competition. Humans can learn a great deal from how animals coexist with one another.

Bibliography

Internet Resources

University of South Carolina, Department of Biology. <http://marine.geol.sc.edu/BIOL/Courses/BIOL>.

University of Tennessee, The Institute for Environmental Modeling. <http://ecology.tiem.utk.edu>.

University of Texas, Department of Biology. <http://www.esbutexas.edu>.

Examples of competition for water can be found in many nature videos. Parched elephants threaten thirsty lions for limited water in rivers. Baby elephants may get trampled in the rush for water and space in the limited water pools. Even crocodiles find competition as they march to a new water hole only to find resistance from crocodiles already in residence.

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competition

competition The interaction between individuals of the same species, or between different species populations at the same trophic level, in which the growth and survival of one or all species or individuals is affected adversely. The competitive mechanism may be direct (active), as in allelopathy and mutual inhibition, or indirect, as when a common resource is scarce. Competition leads either to the replacement of one species by another that has a competitive advantage, or to the modification of the interacting species by selective adaptation (whereby competition is minimized by small behavioural differences, e.g. in feeding patterns). Competition thus favours the separation of closely related or otherwise similar species. Separation may be achieved spatially, temporally, or ecologically (i.e. by adaptations in behaviour, morphology, etc.). The tendency of species to separate in this way is known as the competitive exclusion, or Gause, principle.

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Competition

Environmental Encyclopedia
COPYRIGHT 2003 The Gale Group Inc.

Competition

Competition is the interaction between two organisms when both are trying to gain access to the same limited resource. When both organisms are members of the same species , such interaction is said to be "intraspecific competition." When the organisms are from different species, the interaction is "interspecific competition."

Intraspecific competition arises because two members of the same species have nearly identical needs for food, water, sunlight, nesting space, and other aspects of the environment . As long as these resources are available in abundance, every member of the community can survive without competition. When those resources are in limited supply, however, competition is inevitable. For example, a single nesting pair of bald eagles requires a minimum of 620 acres (250 ha) that they can claim as their own territory. If two pairs of eagles try to survive on 620 acres, competition will develop, and the stronger or more aggressive pair will drive out the other pair.

Intraspecific competition is also a factor in controlling plant growth. When a mature plant drops seeds, the seedlings that develop are in competition with the parent plant for water, sunlight, and other resources. When abundant space is available and the size of the community is small, a relatively large number of seedlings can survive and grow. When population density increases, competition becomes more severe and more seedlings die off.

Competition becomes an important limiting factor, therefore, as the size of a community grows. Those individuals in the community that are better adapted to gain food, water, nesting space, or some other limited resource are more likely to survive and reproduce. Intraspecific competition is thus an important factor in natural selection.

Interspecific competition occurs when members of two different species compete for the same limited resource(s). For example, two species of birds might both prefer the same type of insect as a food source and will be forced to compete for it if it is in limited supply.

Laboratory studies show that interspecific competition can result in the extinction of the species less well adapted for a particular resource. However, this result is seldom, if ever, observed in nature ,at least among animals. The reason is that individuals can adapt to take advantage of slight differences in resource supplies. In the Galapagos Islands, for example, 13 similar species of finches have evolved from a single parent species. Each species has adapted to take advantage of some particular niche in the environment. As similar as they are, the finches do not compete with each other to any specific extent.

Interspecific competition among plants is a different matter. Since plants are unable to move on their own, they are less able to take advantage of subtle differences in an environment. Situations in which one species of plant takes over an area, causing the extinction of competitors, are well known.

One mechanism that plants use in this battle with each other is the release of toxic chemicals , known as allelochemicals. These chemicals suppress the growth of plants in other—and, sometimes, the same—species. Naturally occurring antibiotics are examples of such allelochemicals.

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Competition

Gale Encyclopedia of U.S. Economic History
COPYRIGHT 2000 The Gale Group Inc.

COMPETITION

Competition is the term used by economists to describe the nature of the relationship between businesses vying against each other to sell their goods and services to consumers. McDonald's and General Motors do not compete with each other because a consumer's decision to buy a hamburger has no affect on his or her decision to buy a car. However, McDonald's and Burger King are competitors because a consumer's decision to dine at one involves a de facto decision not to dine at the other.

Economists have defined three major types of competition: perfect, monopolistic, and oligopolistic. The trout fishing industry is an example of perfect competition because trout are interchangeable as products, so trout fishing firms can only compete with each other by lowering prices. The computer operating system industry is an example of monopolistic competition because consumers purchase software programs that can only work on a single (firm's) computer operating system, (e.g., Windows, OS/2, Linex, etc). The automotive industry is an example of oligopolistic competition because there are only a handful of competing firms, the cost to break into the industry is prohibitive, and if one firm lowers its prices the others will automatically lower theirs. Oligopolistic firms, therefore, compete through advertising and customer loyalty.

Prior to 1815, U.S. businesses cooperated with each other to compete against the market outside the United States. Because of their religious beliefs, the harsh conditions of colonial life, and the sociallyoriented economic philosophy the United States had inherited from England, early U.S. entrepreneurs banded together to work out a "fair" price for their goods. From about 1815 to the end of the nineteenth century, however, advances in manufacturing, communication, and transportation technologies created economic capitals like New York and Chicago. Powerful new industries were born that opened up a huge new national marketplace where competing firms could gain advantage by undercutting each other's prices. This long period of industrial, price-driven competition led to the third age of U.S. competition and the birth of the corporation. By combining oil and steel firms, industrial leaders like J. P. Morgan (1837–1913), John D. Rockefeller (1839–1937), and Andrew Carnegie (1835–1919) built huge monopolistic enterprises that sought to manage prices and control competitive chaos. In the twentieth century, the federal government played a significant role in breaking up these monopolies and managing the economy. Of note, the emergence of the personal computer and Internet industries during the 1980s and 1990s seemed to herald a partial return to the spirit of competition of the nineteenth century.

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competition

competition The interaction that occurs between two or more organisms, populations, or species that share some environmental resource when this is in short supply. Competition is an important force in evolution: plants, for example, become tall to compete for light, and animals evolve various foraging methods to compete for food. There may be a direct confrontation between competitors, as occurs between barnacles competing for space on a rock, or the numbers or fecundity of the competitors are indirectly reduced through joint dependence on limited resources. Competition occurs both between members of a species (intraspecific competition) and between different species (interspecific competition). Interspecific competition often results in the dominance of one species over another (see dominant). Since competition ultimately results in the displacement by one competitor of the others, it is to the advantage of the competitors to avoid one another wherever possible. Thus in time the competitors become separated from each other geographically or ecologically, which promotes evolutionary change. Competition for mates may lead to sexual selection.

Cite this article Pick a style below, and copy the text for your bibliography.

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Competition

COMPETITION

Competition is the battle between businesses to win consumer acceptance and loyalty. The free-enterprise system ensures that businesses make decisions about what to produce, how to produce it, and what price to charge for the product or service. Competition is a basic premise of the free-enterprise system because it is believed that having more than one business competing for the same consumers will cause the products and/or services to be provided at a better quality and a lower cost than if there were no competitors. In other words, competition should provide the consumers with the best value for their hard-earned dollar.

ASPECTS OF COMPETITION

To be successful in today's very competitive business world, it is important for businesses to be aware of what their competitors are doing and to find a way to compete by matching or improving on the competitors' product or service. For example, if Pepsi-Cola offers a new caffeine-free soda, Coca-Cola may offer a new caffeine-free soda with only one calorie. By offering an improvement on the competitor's product, Coca-Cola is trying to convince soft-drink consumers to buy the new Coke product because it is an improvement on Pepsi's product.

While being aware of the competition and making a countermove is important, it is also very important to pay attention to changing consumer wants, needs, and values and to make the needed changes before the competition does. Doing research and development and being the first to provide a new product or service can give a company a competitive advantage in the marketplace. Once consumers purchase a product or service and are satisfied with it, they will typically purchase the same product again. Having a competitive advantage means that a company does something better than the competition. Having a competitive advantage might mean inventing a new product; providing the best quality, the lowest prices, or the best customer service; or having cutting-edge technology.

Types of competition

Characteristics

Perfect Competition

Monopolistic Competition

Oligopoly

Monopoly

Number of competitors

Many

Few to many

Very few

No direct competition

Ease of entry into or exit from industry

Easy

Somewhat difficult

Difficult

Regulated by U.S. government

Similarity of goods/services offered by competing firms

Same

Seemingly different but may be quite similar

Similar or different

No directly competing products

Individual firm's control over price

None (set by the market)

Some

Some

Considerable (in true monopoly) Little (in regulated one)

Examples

Farmer

Fast-food restaurant

Automotive manufacturer

Power company

To determine an area where a company might have a competitive advantage, a SWOT analysis is often done to identify the company's internal S trengths and W eaknesses and the external O pportunities and T hreats. A SWOT analysis lets the company know in which area(s) it has a competitive advantage so it can concentrate on those areas in the production and marketing of its product(s) or service(s).

In addition to staying on top of changing consumer preferences, companies must constantly be looking for ways to cut costs and increase productivity. Companies must provide consumers with the best-quality product at the lowest cost while still making a profit if they are to be successful competitors in the long run. One way to remain competitive is through the use of technology. Technology can help speed up production processes through the use of robots or production lines, move information more accurately and more quickly through the use of computer systems, and assist in research and development proceedings.

Global competition has made gaining consumer acceptance an even tougher challenge for most businesses. Firms in other countries may be able to produce products and provide services at a lower cost than American businesses. In order to compete, American businesses must find other ways to win consumers. One way for businesses to accomplish this is through competitive differentiation. Competitive differentiation occurs when a firm somehow differentiates its product or service from that of competitors. Competitive differentiation may be an actual difference, such as a longer warranty or a lower price, but often the difference is only perceived. Difference in perception is usually accomplished through advertising, the purpose of which is to convince consumers that one company's product is different from another company's product. Common ways to differentiate a product or service include advertising a better-quality product, better service, better taste, or just a better image. Competitive differentiation is used extensively in the monopolistic form of competition, discussed below.

FORMS OF COMPETITION

Although each form has many aspects, not all of which can be considered here, competition can generally be classified into four main categories: perfect competition, monopolistic competition, oligopoly, and monopoly. (Table 1 summarizes the basic differences among these four types of competition.)

Perfect Competition

Perfect competition (also known as pure competition exists when a large number of sellers produce products or services that seem to be identical. These types of businesses are typically run on a small scale, and participants have no control over the selling price of their product because no one seller is large enough to dictate the price of the product. Instead, the price of the product is set by the market. There are many competitors in a perfect competition industry, and it is fairly easy to enter or leave the industry. While there are no ideal examples of perfect competition, agricultural products are considered to be the closest example in today's economy. The corn grown by one farmer is virtually identical to the corn grown by another farmer, and the current market controls the price the farmers receive for their crops. Perfect competition follows the law of supply and demand. If the price of a product is high, consumers will demand less of the product while the suppliers will want to supply more. If the price of a product is low, the consumers will demand more of the product, but the suppliers will be unwilling to sell much at such a low price. The equilibrium point is where the supply and the demand meet and determine the market price. For example, if the going market price for wheat is $5 a bushel and a farmer tries to sell wheat for $6 a bushel, no one will buy because they can get it for $5 a bushel from someone else. On the other hand, if a farmer offers to sell wheat for $4 a bushel, the crop will sell, but the farmer has lost money because the crop is worth $5 a bushel on the open market.

Monopolistic Competition

Monopolistic competition exists when a large number of sellers produce a product or service that is perceived by consumers as being different from that of a competitor but is actually quite similar. This perception of difference is the result of product differentiation, which is the key to success in a monopolistic industry. Products can be differentiated based on price, quality, image, or some other feature, depending on the product. For example, there are many different brands of bath soap on the market today. Each brand of soap is similar because it is designed to get the user clean; however, each soap product tries to differentiate itself from the competition to attract consumers. One soap might claim that it leaves you with soft skin, while another soap might claim that it has a clean, fresh scent. Each participant in this market structure has some control over pricing, which means it can alter the selling price as long as consumers are still willing to buy its product at the new price. If one product costs twice as much as similar products on the market, chances are most consumers will avoid buying the more expensive product and buy the competitors' products instead. There can be few or many competitors (typically many) in a monopolistic industry, and it is somewhat difficult to enter or leave such an industry. Monopolistic products are typically found in retailing businesses. Some examples of monopolistic products and/or services are shampoo products, extermination services, oil changes, toothpaste, and fast-food restaurants.

Oligopoly

An oligopoly exists when there are few sellers in a certain industry. This occurs because a large investment is required to enter the industry, which makes it difficult to enter or leave. The businesses involved in an oligopoly type of industry are typically very large because they have the financial ability to make the needed investment. The type of products sold in an oligopoly can be similar or different, and each seller has some control over price. Examples of oligopolies include the automobile, airplane, and steel industries.

Monopoly

A monopoly exists when a single seller controls the supply of a good or service and prevents other businesses from entering the field. Being the only provider of a certain good or service gives the seller considerable control over price. Monopolies are prohibited by law in the United States; however, government-regulated monopolies do exist in some business areas because of the huge up-front investment that must be made in order to provide some types of services. Examples of monopolies in the United States are public utility companies that provide services and/or products such as gas, water, and/or electricity.

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Competition

Competition

Competition is biological interaction among organisms of the same or different specie associated with the need for a common resource that occurs in a supply that is limited relative to demand. Competition occurs when the capability of the environment to supply resources is smaller than the biological requirement so that organisms interfere with each other’s efforts to obtain those resources. Plants, for example, often compete for access to limited nutrients, water, sunlight, and space.

Intraspecific (within-species) competition occurs when individuals of the same speciesvie for access to essential resources, while interspecific (between-species) competition occurs between different species. Stresses associated with competition are said to be symmetric if they involve organisms of similar size and/or abilities to utilize resources. Competition is asymmetric when there are substantial differences in these abilities, as occurs in the case of large trees interacting with plants of a forest understory.

Individuals of the same species have virtually identical resource requirements. Therefore, whenever populations of a species are crowded, intraspecific competition is intense. Intraspecific competition in dense populations results in a process known as self-thinning, which is characterized by mortality of less-capable individuals and relative success by more-competitive individuals. In such situations, intraspecific competition is an important regulator of population size. Moreover, because individual organisms vary in their reproductive success, intraspecific competition can be a selective factor in evolution.

Interspecific competition can also occur if individuals of the various species are crowded and have similar requirements of resources. One ecological theory, known as the competitive exclusion principle, states that species with ecologically identical life styles and resource needs cannot coexist over the longer term; the competitively less-fit species will be displaced by the better fit species. Although it is debatable whether different species could have identical ecological requirements, it is plausible that intense competition must occur among similar species living in the same, resource-limited habitat. In such situations, interspecific competition must be important in structuring ecological communities and as an agent of natural selection.

The term “competitive release” refers to a situation in which an organism or species is relieved of the stresses associated with competition allowing it to become more successful and dominant in its habitat. For example, by the early 1950s the American chestnut (Castanea dentata ) had been eliminated as a dominant canopy species in deciduous forests of eastern North America by the accidental introduction of a fungal pathogen known as chestnut blight (Endothia parasitica ). Other tree species took advantage of their sudden release from competition with the chestnut by opportunistically filling in the canopy gaps that were left by the demise of mature chestnut trees. Similarly, competitively suppressed plants may be released when a mature forest is disturbed, for example, by wildfire, a windstorm, or harvesting by humans. If the disturbance kills many of the trees that formed the forest canopy but previously suppressed plants survive, then these understory plants will gain access to an abundance of environmental resources such as light, moisture, and nutrients, and they will be able to grow relatively freely.

Competitive displacement is said to occur when a more competitive species causes another to utilize a distinctly sub-optimal habitat. A number of interesting cases of competitive displacement have been described by ecologists, many involving interactions of plant species. In eastern North America, for example, the natural habitat utilized by the silver maple tree (Acer saccharinum ) is almost entirely restricted to forested wetlands, or swamps. However, the silver maple is more productive of biomass and fruits if it grows on well-drained, upland sites, and for this reason it is commonly cultivated in cities and towns. In spite of this habitat preference, the silver maple does not occur in the natural forest community of well-drained sites. It appears that the silver maple is not sufficiently competitive to co-occur in well-drained sites with more vigorous tree species such as the sugar maple (Acer saccharum ), basswood (Tilia americana ), or the red oak (Quercus rubra ). Consequently, the silver maple is displaced to swamps, a distinctly sub-optimal habitat in which there is frequent physiological stress associated with flooding.

Over long periods of time, competitive displacement may lead to evolutionary changes. This happens as species displaced to marginal environments evolve to become better adapted to those conditions, and they may eventually become new species. Competitive displacement is believed to be the primary force leading to the evolution of species swarms on isolated islands such as those of fruit flies (Drosophila spp.) and honeycreepers (Drepaniidae) on the Hawaiian Islands and Darwin’s finches (Geospizinae) on the Gala´pagos Islands.

In the cases of the honeycreepers and Darwin’s finches, the islands are believed to have been colonized by a few individuals of a species of finch. These founders then developed a large population which saturated the carrying capacity of the common habitatsso that intraspecific competition became intense. Some individuals that were less competitive in the usual means of habitat exploitation were relegated to marginal habitats or to unusual means of exploiting resources within a common habitat. Natural selection would have favored genetically based adaptations that allowed a more efficient exploitation of the marginal habitats or lifestyles of the populations of displaced birds, leading to evolutionary changes. Eventually, a condition of reproductive isolation would have developed, and a new species would have evolved from the founder population. Competitive displacements among species of finches could then have further elaborated the species swarms. The various species of Darwin’s finches and Hawaiian honeycreepers are mostly distinguished on the basis of differences in the size and shape of their bills and on behavioral differences associated with feeding styles.

It must be understood that not all environments are resource limited, and in such situations competition is not a very important process. There are two generic types of non-competitive environments— recently disturbed and environmentally stressed. In habitats that have recently been subjected to a catastrophic disturbance, the populations and biomass of organisms is relatively small, and the biological demand for resources is correspondingly not very intense. Species that are specialized to take advantage of the resource-rich and competition-free conditions of recent disturbances are known as ruderals. These species are adapted to rapidly colonizing disturbed sites where they can grow freely and are highly fecund. However, within several years the ruderals are usually reduced in abundance or eliminated from the community by slower growing, but more competitive species that eventually take over the site and its resources and dominate later successional stages.

Some habitats are subject to intense environmental stress such as physical stress associated with climate or toxic stress associated with nutrient deficiency or pollution. Because of the severe intensity of environmental stress in such habitats, the productivity of organisms is highly constrained, and there is little competition for resources. The Arctic tundra, for example, is an ecosystem that is highly stressed by climate. If the density of individual plants of the tundra is experimentally decreased by thinning, the residual plants do not grow better because their productivity was not constrained by competition. However, the intensity of environmental stress can be experimentally alleviated by enclosing an area of tundra in a greenhouse and by fertilizing with nutrients. In such a situation, competition among Arctic plants can become a significant ecological interaction, and this change can be experimentally demonstrated.

Because the effects of competition can be profound and are nearly always measurable inat least some parameter, the processes surrounding and affecting competition, as well as the environmental forces affected or shaped by competition, are an active area for research by ecologists. Competition is believed to have a strong result on, for example, the process of speciation. Speciation is the formation of two distinct species from a single one over time. Therefore, ecologists might compare the divergence of genetic characteristics between organisms in an area with high levels of intraspecific competition for a limiting resource versus those that are not.

Similarly, competition as a major force that structures communities of organisms within ecosystems is a major area of research. The relative abundances of different organisms in a community, for example, is determined in part on the levels of competition for resources found in their habitat. Diversity, another very popular topic of active research in ecology, also deals with competition. Competitive interactions are believed to increase the amount of diversity in an environment. In other words, the number of species present in a given ecosystem increases in areas with increased competition.

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Competition

Competition may be the spice of life, but in economics it has been more nearly the main dish. Competition has been a major force in the organization of production and the determination of prices and incomes: economic theory has accorded commensurate importance to the concept.

Competition enters all major areas of man’s life and generally connotes rivalry between two or more men or groups for a given prize. Competition is often an end in itself. Sporting events are clear illustrations: we should be shocked if two teams called off the event or arranged a tie and divided the prize. Indeed, the prize is a minor goal in a true sporting event.

In economic life competition is not a goal: it is a means of organizing economic activity to achieve a goal. The economic role of competition is to discipline the various participants in economic life to provide their goods and services skillfully and cheaply.

Market competition

When one asks (as Cournot was the first to do in a precise way in 1838) whether the competition of three merchants will serve better than two, or why two (or three) do not combine into a monopoly, the answers prove to be elusive. But one can partially evade such questions by posing a very extreme degree of competition, which the economist calls perfect competition.

A main requirement of perfect competition is that the largest firm in an industry make a trifling fraction of the industry’s sales (or purchases) and therefore that there be many firms in the industry. No definite number has been found for the maximum share of one firm that is compatible with competition; presumably the permissible share can be larger the more elastic the industry demand and the easier the conditions of entry by new firms.

These many firms, no one or few of which account for an appreciable share of the industry’s output, are assumed to act independently. This can be viewed as a second condition for perfect competition, or as an inevitable corollary of the large numbers in the absence of legal controls over the industry. For it is a fact that there are insuperable difficulties in organizing an effective combination of many persons when it is profitable for each person secretly to depart from the agreement, as is generally the case in economic life.

Such large numbers suggest what is true: that (perfect) economic competition is impersonal. In the economic race there are 1,000 or 100,000 runners, and each gets a prize proportional to his efforts. The fortunes of any one firm are independent of what happens to any other firm: one farmer is not benefited if his neighbor’s crop is destroyed. The essence of perfect competition, therefore, is not strong rivalry but rather the utter dispersion of power to influence market behavior. The power, for example, to restrict quantities sold and raise prices is effectively annihilated when it is divided among a thousand men, just as a gallon of water is effectively annihilated if it is spread over a thousand acres.

A third condition of perfect competition is complete knowledge of offers to buy and sell by the participants in the market. This condition serves just the opposite purpose of the preceding condition. The assumption that traders act independently serves to keep them apart and, hence, numerous; the assumption that each seller knows what various buyers will pay, and vice versa, is necessary to keep the parties together—in the same market. If seller S and buyer B dealt only with one another in ignorance of all other traders, and similarly for every other pair of buyers and sellers, each transaction would represent an exchange under bilateral monopoly.

These conditions of perfect competition are enough to ensure that a single price will rule in a market (in fact, perfect knowledge is enough for this purpose) and that this price is affected only negligibly by the actions of any one or few buyers or sellers. (It is sometimes additionally assumed that the product of all sellers be homogeneous, but this can also be viewed as part of the definition of the market or industry.) The definition of perfect competition is therefore sometimes expressed in the equivalent form: the demand curve facing each seller is infinitely elastic; and the supply curve facing each buyer is infinitely elastic. (This definition also applies to the individual firm, which accordingly may be competitive even though the market in which it trades is not competitive.)

To these basic conditions of perfect competition—numerous traders on each side of the market, independence of action, and perfect knowledge—it is necessary to add divisibility of the commodity or service being traded. If the units are large, it is possible that minor discontinuities will emerge that allow some small market power to individuals. The point is sufficiently minor to be left to references (Edgeworth [1881] 1953, p. 46; Stigler 1957, pp. 8–9).

These conditions of perfect competition pertain to a single market, whether of shoes or bonds or carpenter’s services. So far as the presence or absence of monopoly power is concerned, it is not necessary to look at any other market. For this reason these conditions pertain to what may be called market competition.

It is traditional, however, to enlarge the conditions of competition, so they will ensure an optimal allocation of resources, by specifying the nature of the movement of resources among markets and industries. This enlarged concept, which may be termed industrial competition, is our next subject.

Industrial competition

If a productive resource is to be utilized efficiently, it must be equally productive in all of its uses—clearly if its (marginal) product is less in one use than another, output is not being maximized. Hence, two additional conditions commonly have been made a part of perfect competition: resources are mobile among uses; and their owners are informed as to yields in these various uses.

A vast galaxy of private and public barriers to the mobility of resources has been erected in various times and places: boycotts, certificates of convenience and necessity, patent licenses, settlements laws, franchises, licensing of occupations. Such barriers are all actually or potentially incompatible with competition. But it is not necessary for competition that the movement of resources be free: the retraining of a worker, or the transportation of a tool, may be costly without interfering with competition. We must enlarge our earlier condition of full information to include knowledge of the yields on resources in alternative employments. From another viewpoint, we may say that ignorance is a barrier to profitable movement of resources.

If these conditions are fulfilled, the maximum possible output (measured by value) will be obtained from a productive resource. If this be true for each resource, the output of the economy is at a maximum. This famous theorem (labeled “on maximum satisfaction” by Walras and Marshall) is subject to a qualification, as all interesting propositions are: the private marginal product of a productive resource (the amount its owner receives and hence what governs its allocation) must equal the social marginal product (private marginal product plus or minus the effects on others). Of course, the maximum value output is dependent upon the distribution of income, which affects the demands for goods and hence their prices.

Time and competition. What we have termed industrial competition—competition including mobility of resources—obviously has an implicit time dimension. It takes time to move resources out of unprofitable fields, especially if the resources are specialized and durable, so that only through disentangling depreciation funds can the resources be withdrawn. It takes time, too, to construct a new factory or shop when one wishes to enter an industry. Comparable statements can be made about the geographical and occupational mobility of labor. Similarly, time is a factor in the completeness of knowledge. It takes time to learn which industries or jobs are most remunerative, or to learn the prices quoted by various sellers, or the quality of service and product; and one’s knowledge is more complete and reliable, the more thorough the search for information and the larger the experience on which it is based.

Capital embodied in specialized and durable equipment will not be transferred to other uses in the short run except at extreme price differentials, even though in the long run the slightest differential in returns may be sufficient to move capital funds. Conversely, only under extreme incentives will new establishments be created virtually overnight, as we sometimes observe in wartime.

This fact that it is more expensive to do things very quickly than at a slower pace does not qualify the proposition that resources will tend to be put where they earn the most, but we are reminded of the implicit proviso: allowance must be made for the cost of moving the resources.

The differences in returns to a resource in various uses can be very great in the short run, but will decline in the long run to a minimum level set by the cost of the most efficient method of moving resources. There is implicit in economic literature the belief that these minimum costs of movement of resources are very small relative to their returns, so little imprecision arises from neglecting them entirely. This may be true but has not been demonstrated. The belief, nevertheless, led economists (for example, J. B. Clark) to postulate instantaneous and costless mobility as the pure case of perfect industrial competition. It seems preferable to say that minimum differentials in returns to resources are achieved only in the long run. Market competition is not so intimately related to time. One’s information about price bids and offers improves somewhat as one searches the market more thoroughly—itself a time-consuming process—but the changing conditions of supply and demand lead to changes in prices that make the old information obsolete.

The competitive structure of industry leads to the establishment of competitive prices. Competitive prices are characterized by two main properties. The property of clearing markets is that of distributing existing supplies efficiently; the property of equalizing returns to resources is that of directing production efficiently.

The clearing of markets

A competitive price is one that is not perceptibly influenced by any one buyer or seller. When we say that such prices are fixed by “supply and demand” we mean that the ensemble of all buyers and sellers determines price.

Since every buyer can purchase all he wishes of the good or service at the market price, there are no queues or unsatisfied demands, given the price. Since every seller can sell all he wishes at this market price, there are no undisposable stocks, other than inventories that are voluntarily held for future periods. The competitive price, then, clears the market—it equates the quantities offered by sellers and sought by buyers.

Whenever we find a persistent queue among buyers, we know that the price is being held below the level that clears the market, which we naturally call the equilibrium price. For example, when housing is unavailable under rent controls, we know that rents are below the equilibrium level. Whenever we find stocks held by sellers to be in excess of inventory needs, we know price is above the equilibrium level. The vast stocks of agricultural products held by the U.S. government are evidence that the prices of these products (more precisely, the amounts the government will lend on the products) are above the equilibrium level.

The importance of prices that clear markets is that they put goods and services in the hands of the people who most urgently wish them. If a price is held too low, some buyers who set a lower value on the commodity will get it while others in the queue who set a higher value get none. If the price is set too high, goods that buyers would be glad to purchase at a lower price go unsold even though (if a minimum price is imposed on a competitive industry) sellers would prefer to sell at this lower price.

The equalization of returns

It is part of the definition of industrial competition that every resource in an industry earn as much as it would earn in other industries, but no more. The self-interest of the owners of productive resources (including, of course, that most important resource, the laborer) leads them to apply their resources where they yield the most and thus to enter unusually attractive fields and abandon unattractive fields.

This equalization of returns, however, can be shown to imply that the prices of goods and services equal their (marginal) costs of production. The cost of a productive service to an industry is the amount that must be paid to attract it away from other uses—its foregone alternatives. (This most basic concept of cost is the essence of the alternative or opportunity cost theory.) If the amount the productive resource earns in an industry is in excess of this cost, clearly other units of the resource presently outside the industry could earn more if they entered. Conversely, if the productive resource is earning less than its cost or alternative product, it will leave the industry. Hence, if price exceeds cost, resources will flow into the industry and lower the price (and perhaps raise cost by raising the prices of the resources); if price is less than cost, resources will flow out and increase the price (and perhaps reduce cost).

The equality of the marginal products of a resource in all its uses is the condition for efficient production. The equality of average products has often been substituted, with a regrettable loss of logic: consider the catastrophic waste (of capital) in having equal output per worker in two industries when the capital equipment per worker is ten times as large in one industry as in the other. But if the marginal product of a resource is equal in its various uses, it follows that marginal cost must equal price. The resources necessary to produce one more unit of product A could produce an equal value of B, so the marginal cost of A—which is the foregone alternative of producing B—is equal to the value of A that it produces. Marginal cost, formally defined as an increment of cost divided by the increment of product associated with the increment of cost, and not the more easily measured average cost (total cost divided by output), is the economist’s fundamental criterion of competitive price—and of optimum price.

Marshall’s period analysis

The alternative uses open to a resource depend upon the time available for its redeployment (or more fundamentally, how much one is willing to spend on its movement). This principle, joined to an empirical observation that one can alter the rate of operation of a plant much sooner than one can build a new plant or wear out an existing one, provides the basis for the standard (Marshallian) theory of long-run and short-run competitive prices (Marshall 1890).

In the short run, defined as the period within which one cannot appreciably alter the number of plants (physical production units), the only method of varying output is to work a given plant more or less intensively. The so-called variable productive factors (labor, materials, fuel) are the only resources with effective alternative uses in this period and therefore the only services whose returns enter into marginal costs. The returns to the productive factors embodied in the plant are called quasi rents. So long as quasi rents are greater than zero it will be more profitable to operate a plant than to close it down.

The long run is defined as the period within which the entrepreneur can make any desired decision—including the decision to leave one industry and enter another. In this period all resources are variable in quantity, and therefore the returns to all factors enter into marginal cost.

The Marshallian apparatus permits very useful simplifications in price theory, but only if its underlying empirical assumption is fulfilled: the long-run adjustments of the firm are of negligible magnitude in the short run (and hence can be neglected), and the short-run adjustments do not appreciably affect the long-run costs. When these conditions are not met (they fail, for example, if discharge of workers in this period will lead to higher wage rates in the next period), the full analysis of the short run will still require explicit analysis of the long-run repercussions of the short-run decisions.

The austerity and abstractness of the concept of perfect competition have led many economists to seek a more “realistic” concept. This search has been reinforced by the need for a concept of competition usable in the enforcement of the U.S. antitrust statutes. A variety of concepts have accordingly been proposed, but because they were deliberately contrived to fit the infinitely varied circumstances of a vast economy they lack the analytical clarity of perfect competition.

Workable competition

The most popular of these variant concepts is that of J. M. Clark, which he labeled workable competition (1940). The philosophy of this concept is clear enough: actual industries will seldom have thousands of independent firms, and never will the entrepreneurs have complete knowledge. It is not useful to characterize all of these industries as imperfectly competitive, for some will be near-monopolies and others will have prices, outputs, and rates of progress that deviate in only minor respects from what perfectly competitive industries would experience. In particular, many industries do not depart sufficiently from perfect competition (which is, of course, unattainable) to create any need for antitrust actions or public regulation.

Workable competition has been a very popular concept since its formalization in 1940, but its serious ambiguity has not yet been reduced. How competitive an industry should be (using observable criteria we shall discuss below) to be workably competitive has never been settled. Indeed the criteria (prices, service, product innovation, rates of return) that deserve most weight in any application of the concept have not been agreed upon. Two competent persons who study a particular industry can disagree on its workable competitiveness, and there exists no analytical basis for eliminating the disagreement.

The other leading concept, monopolistic competition, was formulated by E. H. Chamberlin (1933) and is directed to a different purpose. Chamberlin emphasized the diversity in the products of firms that are normally considered members of a single industry: they differ in details of quality, in repute, in locational convenience, in the religion of their producer, and a hundred other details that may influence their desirability to various buyers. He emphasized also the substitutability of products made by what are viewed as different industries: one may use aluminum or steel or wood to build a chair, and ostentatiously display one’s wealth with jewels, servants, or trips abroad. Each firm, in this view, has some elements of uniqueness (monopoly power) and yet many rivals, and the admixture gives rise to the title of the concept. The theory of monopolistic competition has led to a much more thorough examination of the problems of defining commodities and industries. It has not been found useful in the analysis of concrete economic problems.

Competitive equilibrium

The lack of conscious coordination of the behavior of individuals in a competitive market has led many writers to assert the impossibility of any stable equilibrium. Some have denied that any order is observable: the Continental cartel literature usually uses the word “chaotic” as a prefix to competition, and most proposals for an “orderly” policy assume that a competitive system is disorderly. Others have found cumulative tendencies in competition: for example, W. T. Thornton said that “if a single employer succeed in screwing down wages … his fellow-employers may have no alternative but to follow suit” ([1869] 1870, p. 105). Sidney and Beatrice Webb elaborated this view into their famous theory of “higgling in the market” ([1897] 1920, part 3, chapter 2).

Modern economic analysis, on the other hand, makes competitive equilibrium the central part of the theory of prices and allocation of resources. The presence of order and continuity in markets composed of many independently acting buyers and sellers has been established beyond serious question, on both theoretical and empirical grounds.

The main stumbling block in the layman’s acceptance of competitive equilibrium is the belief that many individuals acting independently will necessarily either undershoot or overshoot every appropriate change in output, prices, investment, and the like. If, for example, increasing demand calls for a 10 per cent increase in industry capacity, how can this precise total be achieved when a vast number of firms are individually and independently changing their plants in a hundred different proportions? In a sense this is a false question: no one can know that the following year’s demand will be exactly 10 per cent larger, and neither a public body nor a private monopolist can guarantee to have the “right” amount of capacity the next year. But let us put this complication aside.

The answer, then, is that there is much information available to guide the decisions of the numerous independent firms. In part this is current information: every trade is abreast of the investment decisions of its various firms, of the developments in products and production methods, and so on. This information comes from salesmen, trade journals, customers and suppliers, and a host of other sources. The firm is guided also by past behavior in the industry: if previous increases of output were supplied in some part by new firms, this becomes a factor in current decisions.

A variety of statistical tests of the existence of competition have been proposed at various times, and at least three deserve some attention.

The presence of numerous firms, none dominant in size, is directly observable and is usually described by a low concentration ratio. The main difficulty with this structural test of competition is that the maximum concentration compatible with competition has not been determined, so the test is clear only when concentration is low. The problem is complicated by the fact that we have had no theoretical guide in summarizing the frequency distribution of firm sizes, which can, of course, be done in many ways.

Since a single price will rule under perfect competition, price homogeneity has often been proposed as a test of competition. We have already remarked that perfect knowledge is enough to ensure a single price, whether the market is competitive or monopolistic. Indeed, in a market of numerous sellers and buyers it is improbable that all prices in a given short interval of time will be uniform. It is improbable for two reinforcing reasons: the transactions will seldom be in completely homogeneous goods (quantity discounts, promptness of payment, and a dozen other characteristics vary almost infinitely among transactions); and the cost of learning market prices, given numerous traders, is such that complete information is not worth it. As a result, strict uniformity of prices has properly been viewed by the courts as a phenomenon more suggestive of collusion than of competition.

A related evidence of competition is more powerful: the absence of systematic price discrimination. If sellers are persistently obtaining higher net receipts (which need not be the same as prices) from some buyers than from others, we may be confident that they are acting in concert—a truly independent firm would concentrate its sales on the buyers who yielded higher net receipts.

A fourth, and perhaps the most traditional, test of the absence of competition is a high rate of return on investment. It has lost much popularity because of the difficulty of measuring profitability (in particular, the valuation of durable assets can conceal monopoly profits or create fictitiously high rates of return) and because an absence of high profits is compatible with various cartel arrangements. Yet it is true that unusually high or low rates of return will not persist for long periods in a competitive industry. More specifically, a recent study suggests that in unconcentrated manufacturing industries the rates of return of one year will provide no useful clue to the rates earned, say, five years hence (Stigler 1963, chapter 3).

Laws, both statutory and common, have sought to protect competition for centuries. The Statute of Monopolies, which was passed in 1623 to restrain the crown’s use of grants of monopoly for revenue, was a famous example, as were the statutes (which Adam Smith compared in rationality to laws against witchcraft) against forestalling, engrossing, and regrating grain.

The Sherman Act of 1890 was pathbreaking, therefore, not in its prohibition of restraints of trade but in the implementation of this policy by an administrative force charged with ferreting out and prosecuting such acts. This most basic of all antimonopoly laws forbade not only conspiracies in restraint of trade but also attempts to monopolize—and in such broad terms as almost to defy conflicts of spirit and letter. Criminal penalties were supplemented by the incentive of triple damages to private parties who were injured by the forbidden acts.

The complaint that the Sherman Act came into force only after competitive markets had been destroyed (which was neither true nor wholly false), the belief that a group of specialists could deal with industrial problems more effectively than the judiciary, and the general impatience of reformers— all combined to bring about in 1914 the Clayton Act, which prohibited a set of practices that (it was believed) often led to monopoly, and the act creating the Federal Trade Commission to enforce the Clayton Act. With amendments—the most important being the Robinson-Patman Act of 1936 and the Celler-Kefauver Merger Act of 1950—the legislative basis of U.S. policy had been developed. This policy includes certain discordant anticompetitive elements (the Robinson-Patm an Act, with its goal of rigid uniformity of prices, and the legalization of resale price maintenance), as general policies have a habit of doing.

That this policy has contributed to the competitiveness of the U.S. economy is difficult to deny or to document. Yet international comparisons—in particular, of the same industry (often composed of the same firms) in Canada and the United States —suggest that the policy has had substantial effects. So, too, does the fact that the favorite practices of the formal cartel—a joint sales agency or division of customers—are quite uncommon in the United States.

The policy of restricting agreements among competitors (but not the policy of seeking to prevent monopolies) has spread to numerous other nations since its introduction in the United States. The most common form is to require registration of agreements among firms in an industry, and the subsequent approval or disapproval of the agreement by a specially constituted body. This is the practice of England, Germany, and several other nations, as well as of the European Common Market.

Edgeworth, Francis Y. (1881) 1953 Mathematical Psychics: An Essay on the Application of Mathematics to the Moral Sciences.New York: Kelley.

Knight, Frank H. (1921) 1933 Risk, Uncertainty and Profit. London School of Economics and Political Science Series of Reprints of Scarce Tracts in Economic and Political Science, No. 16. London School of Economics; New York: Kelley.

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Competition

Competition

In neoclassical economic theory, the highest state of competition is called perfect competition in which there are a large number of small-sized firms each of which is assumed to be a passive price taker. With perfect information flows and mobility, inter-industrial competition ensures equalized profit rates across all sectors. Finally, intra-industrial competition ensures identical technologies thereby leading to equalized profit rates between firms within each industry. At equilibrium there is full capacity utilization.

Various models of imperfect competition, in which firms are price setters, are seen as the opposite of perfect competition. Under monopolistic competition there are a large number of firms. With free entry and exit, each firm’s downward-sloping demand curve intersects the average total cost to the left of its minimum point on its average total cost curve. At the resultant equilibrium, there is excess capacity with higher-than-minimum cost and price.

Under oligopolistic competition, game theory is used to model strategically competitive behavior among a relatively small number of firms whose market power allows them to erect barriers to entry. Game theory, in which each firm is assumed to have the information to be able to anticipate precisely the actions of rival firms, generates a payoff matrix and devises the most optimal competitive strategy. At equilibrium, each firm maintains excess capacity to deter competition (Dockner et al. 2000, p. 253). As discussed below, this situation is likely to be unsustainable under Keynesian uncertainty when each firm strives to cut costs and prices.

The problem with all the above models is that none includes price- and cost-cutting behavior, an odd failing given the reality of outsourcing to low-wage regions of the world. The remaining part of this essay deals with three different theoretical schools that have rejected the neoclassical theory of competition. We first deal with the classical Marxian perspective (Clifton 1983; Shaikh 1980, 1982; Semmler 1984; Botwinick 1993). The central argument in this literature is that the quantity and size of firms is immaterial with regard to pricing: all firms are aggressive price setters. The pursuit of surplus value leads to increased levels of mechanization. Thus a larger scale of investment forces firms to increase their market shares in order to make such large investments profitable. Price-and cost-cutting constitute the main methods by which each firm “makes room for itself” in the market. Furthermore, this literature rejects the notion that large-sized firms have market power and therefore erect barriers to entry, since in recessions such firms can face barriers to exit. The presence of large amounts of sunk costs makes it difficult for such firms to disinvest, thereby making them subject to potentially heavy losses.

Indeed, it is the presence of varying levels of fixed capital that makes capital mobility across industries a relatively slow process. Quite simply, it takes time to invest and disinvest. Thus profit rates are likely to be different from one another at any given moment. Profit rate equalization happens only as an approximate process over what Karl Marx (1818–1883) called “the cycle of lean and fat years” (Marx 1894, p. 208).

Finally, technological change and fixed capital imply the existence within an industry of different technology vintages, each with its own unit production costs. With roughly equal selling prices, this implies the coexistence of different profit rates. The issue of monopoly power is irrelevant to both intraindustrial and interindustrial competition.

Based on the prewar survey work done by the Oxford Economists’ Research Group (Andrews 1949), Roy Forbes Harrod (1900–1978) radically revised the conventional model of imperfect competition. As in the classical Marxian perspective, price- and cost-cutting are at the core of Harrod’s critique (1952).

Harrod’s critique begins with the standard assumptions of monopolistic competition: price-setting behavior, free entry and exit, and a downward-sloping demand curve faced by each firm. Harrod argues that the standard equilibrium in which there is excess capacity with aboveminimum costs and prices is not sustainable since each firm faces a penalty for not minimizing costs and prices. The threat from potential low-cost rivals in a world of Keynesian uncertainty makes every firm defensively lower its costs and prices in an attempt to safeguard its market share. In the event of excess capacity, each firm will cut back investment, thereby reducing its capacity. In the aggregate, the reduction of investment will also reduce aggregate demand and thus output. With overutilization of capacity, the increase in investment will raise both aggregate capacity and output (demand). In either case, a solution to the knife-edge problem (Shaikh 1989) will ensure that output and capacity are approximately equal to each other around the minimum point of each firm’s cost curve.

Finally, the Austrian school contends that static equilibrium and perfect information preclude the real-world rivalrous competitive behavior that entrepreneurs engage in under capitalism (Kirzner 1997). Austrian authors emphasize the fact that competition actually takes place under conditions of fundamental uncertainty that are not subject to probabilistic calculations. This in turn implies that price and quantity setting by firms may propel the system away from equilibrium for considerable periods, although there could also be tendencies toward equilibration. Competition is, in effect, a dynamic process.

Semmler, Willi. 1984. Competition, Monopoly, and Differential Profit Rates: On the Relevance of the Classical and Marxian Theories of Production Prices for Modern Industrial and Corporate Pricing. New York: Columbia University Press.

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Competition

Gale Encyclopedia of E-Commerce
COPYRIGHT 2002 The Gale Group Inc.

COMPETITION

The concept of competition is well known in the fields of economics. In everyday usage, it also connotes a kind of positive, creative energy that fuels our markets. As mainstream use of the Internet grew exponentially through the 1990s, so did competition among the industry's many players. Hordes of upstart companies that became known as dot-coms emerged. They competed aggressively with one another, and with traditional industry leaders, to gain dominance in market niches such as online discount travel services and online product evaluation services. Competition was particularly intense in the online services sector between America Online (AOL) and rivals like Compuserve and Prodigy, and in the personal computer (PC) industry as players like Dell Computer Corp. used the Internet to challenge the dominance of larger competitors.

AOL made one of its first competitive moves in the early 1990s. Launching an intense branding program, which included giving AOL software away for free, the company also began growing its content via alliances with news firms like Tribune Co., Knight-Ridder, and CNN. By the mid-1990s, rivals CompuServe and Prodigy had begun to eat into AOL's market share. To boost subscriber rates, AOL forged an important agreement with Microsoft Corp. in 1996. As a result, AOL agreed to include Microsoft's Internet Explorer browser in its software, and Microsoft agreed to include AOL software on its Windows 95 platform. AOL sought similar alliances with AT&T Corp., Apple Computers, Sun Microsystems, Hewlett-Packard Co., and Netscape Communications. The firm also continued to hone its services to make them as easy to use as possible. According to AOL CEO Steven Case, as quoted in the October 1996 issue of Forbes, "If you want to reach a mainstream audience, you have to make it more plug and play. One-stop shopping. One disk to install. One price to pay. One customer service number to call." AOL set its competition back even further in September of 1997 when it purchased the consumer online service of CompuServe Corp. The acquisition boosted AOL's subscriber base to more than 10 million, placing major rivals such as Microsoft Network, AT&T WorldNet, and Prodigy at a distant second place.

Like AOL, Dell Computer Corp. also proved successful in its efforts to outperform competitors. When the firm was founded in April of 1984, it used a direct sales model rather than going through traditional retail outlets. As a result, Dell's machines were less expensive than those of other PC vendors, such as IBM Corp. and Compaq Computer Corp. In addition, the firm began offering on-site setup, maintenance, and repair services for its products in 1987. When Japanese PC firms began lowering their prices, Dell hired a former IBM Corp. executive to oversee the firm's efforts to manufacture machines higher in quality than those of their Asian rivals. Along with focusing on improved technology, the firm also continued to develop its customer service practices. All employees were required to attend a six-week training program to learn how to answer questions, resolve complaints, take orders, and help clients select the best options for their computing needs. Weekly staff meetings included discussions about how to best resolve customer complaints. Dell's efforts, along with its leading ranking on J.D. Powers & Associates' first customer satisfaction survey regarding PC makers, moved the firm from 22nd place to sixth place among the largest U.S. PC manufacturers.

Dell was unique among PC makers in the early 1990s because it actually gained from the economic recession of the time, as those shopping for PCs began to seek less expensive options. However, at the same time the firm found itself facing competition from up-start direct sales vendors, such as Gateway 2000, which eventually usurped Dell as the top U.S. direct seller of PCs. One of Dell's most important moves in its quest for PC market share was to begin selling its PCs and related equipment on the Internet in 1996. Customers were able to place their orders on Dell's Web site as easily as they had done via the telephone. In 1997, roughly one-third of the orders Dell received were being placed on the Internet. More importantly, the majority of these online customers were new to Dell.

When PC prices began falling in the late 1990s, Dell found its Internet savvy even more important. As stated in a BusinessWeek Online article, "Thanks to efficiencies created, in part, by Dell's Web-based supply chain, the company can remain profitable even while it launches a bloody PC price war." In 2001, Dell unseated competitor Compaq Computer as the worldwide leader in PC sales.

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Competition

The Gale Encyclopedia of Science
COPYRIGHT 2008 The Gale Group, Inc.

Competition

Competition is a biological interaction among organisms of the same or different species associated with the need for a common resource that occurs in a limited supply relative to demand. In other words, competition occurs when the capability of the environment to supply resources is smaller than the potential biological requirement so that organisms interfere with each other. Plants, for example, often compete for access to a limited supply of nutrients , water , sunlight, and space .

Intraspecific competition occurs when individuals of the same species vie for access to essential resources, while interspecific competition occurs between different species. Stresses associated with competition are said to be symmetric if they involve organisms of similar size and/or abilities to utilize resources. Competition is asymmetric when there are substantial differences in these abilities, as occurs in the case of large trees interacting with plants of a forest understory.

Competition as an ecological and evolutionary factor

Individuals of the same species have virtually identical resource requirements. Therefore, whenever populations of a species are crowded, intraspecific competition is intense. Intraspecific competition in dense populations results in a process known as self-thinning, which is characterized by mortality of less-capable individuals and relative success by more-competitive individuals. In such situations, intraspecific competition is an important regulator of population size. Moreover, because individual organisms vary in their reproductive success, intraspecific competition can be a selective factor in evolution .

Interspecific competition can also be intense if individuals of the various species are crowded and have similar requirements of resources. One ecological theory, known as the competitive exclusion principle, states that species with ecologically identical life styles and resource needs cannot coexist over the longer term; the competitively less-fit species will be displaced by the better fit species. Although it is debatable that different species could have identical ecological requirements, it is not difficult to comprehend that intense competition must occur among similar species living in the same, resource-limited habitat . In such situations, interspecific competition must be important in structuring ecological communities and as an agent of natural selection .

The term competitive release refers to a situation in which an organism or species is relieved of the stresses associated with competition allowing it to become more successful and dominant in its habitat. For example, by the early 1950s the American chestnut ( Castanea dentata) had been eliminated as a dominant canopy species in deciduous forests of eastern North America by the accidental introduction of a fungal pathogen known as chestnut blight (Endothia parasitica). Other tree species took advantage of their sudden release from competition with the chestnut by opportunistically filling in the canopy gaps that were left by the demise of mature chestnut trees. Similarly, competitively suppressed plants may be released when a mature forest is disturbed, for example, by wildfire , a windstorm, or harvesting by humans. If the disturbance kills many of the trees that formed the forest canopy but previously suppressed plants survive, then these understory plants will gain access to an abundance of environmental resources such as light , moisture, and nutrients, and they will be able to grow relatively freely.

Competitive displacement is said to occur when a more competitive species causes another to utilize a distinctly sub-optimal habitat. A number of interesting cases of competitive displacement have been described by ecologists, many involving interactions of plant species. In eastern North America, for example, the natural habitat utilized by the silver maple tree (Acer saccharinum) is almost entirely restricted to forested wetlands , or swamps. However, the silver maple is more productive of biomass and fruits if it grows on well-drained, upland sites, and for this reason it is commonly cultivated in cities and towns. In spite of this habitat preference, the silver maple does not occur in the natural forest community of well drained sites. It appears that the silver maple is not sufficiently competitive to cooccur in well-drained sites with more vigorous tree species such as the sugar maple (Acer saccharum), basswood (Tilia americana), or the red oak (Quercus rubra). Consequently, the silver maple is displaced to swamps, a distinctly sub-optimal habitat in which there is frequent physiological stress associated with flooding .

Over long periods of time , competitive displacement may lead to evolutionary changes. This happens as species displaced to marginal environments evolve to become better adapted to those conditions, and they may eventually become new species. Competitive displacement is believed to be the primary force leading to the evolution of species swarms on isolated islands such as those of fruit flies (Drosophila spp.) and honeycreepers (Drepaniidae) on the Hawaiian Islands and Darwin's finches (Geospizinae) on the Galapagos Islands.

In the cases of the honeycreepers and Darwin's finches, the islands are believed to have been colonized by a few individuals of a species of finch. These founders then developed a large population which saturated the carrying capacity of the common habitats so that intraspecific competition became intense. Some individuals that were less competitive in the usual means of habitat exploitation were relegated to marginal habitats or to unusual means of exploiting resources within a common habitat. Natural selection would have favored genetically based adaptations that allowed a more efficient exploitation of the marginal habitats or lifestyles of the populations of displaced birds , leading to evolutionary changes. Eventually, a condition of reproductive isolation would have developed, and a new species would have evolved from the founder population. Competitive displacements among species of finches could then have further elaborated the species swarms. The various species of Darwin's finches and Hawaiian honeycreepers are mostly distinguished on the basis of differences in the size and shape of their bills and on behavioral differences associated with feeding styles.

It must be understood that not all environments are resource limited, and in such situations competition is not a very important process. There are two generic types of non-competitive environments—recently disturbed and environmentally stressed. In habitats that have recently been subjected to a catastrophic disturbance, the populations and biomass of organisms is relatively small, and the biological demand for resources is correspondingly not very intense. Species that are specialized to take advantage of the resource-rich and competition-free conditions of recent disturbances are known as ruderals. These species are adapted to rapidly colonizing disturbed sites where they can grow freely and are highly fecund. However, within several years the ruderals are usually reduced in abundance or eliminated from the community by slower growing, but more competitive species that eventually take over the site and its resources and dominate later successional stages.

Some habitats are subject to intense environmental stress such as physical stress associated with climate or toxic stress associated with nutrient deficiency or pollution . Because of the severe intensity of environmental stress in such habitats, the productivity of organisms is highly constrained, and there is little competition for resources. The arctic tundra , for example, is an ecosystem that is highly stressed by climate. If the density of individual plants of the tundra is experimentally decreased by thinning, the residual plants do not grow better because their productivity was not constrained by competition. However, the intensity of environmental stress can be experimentally alleviated by enclosing an area of tundra in a greenhouse and by fertilizing with nutrients. In such a situation, competition among arctic plants can become a significant ecological interaction, and this change can be experimentally demonstrated.

Because the effects of competition can be profound and are nearly always measurable in at least some parameter, the processes surrounding and affecting competition, as well as the environmental forces affected or shaped by competition, are an active area for research by ecologists. Competition is believed to have a strong result on, for example, the process of speciation. Speciation is the formation of two distinct species from a single one over time. Therefore, ecologists might compare the divergence of genetic characteristics between organisms in an area with high levels of intraspecific competition for a limiting resource versus those that are not.

Similarly, competition as a major force that structures communities of organisms within ecosystems is a major area or research. The relative abundances of different organisms in a community, for example, is determined in part on the levels of competition for resources found in their habitat. Diversity, another very popular topic of active research in ecology , also deals with competition. Competitive interactions are believed to increase the amount of diversity in an environment. In other words, the number of species present in a given ecosystem increases in areas with increased competition. The current global biodiversity project, which is attempting to catalog all of the species found on Earth , has helped to establish the link between diversity and competition.

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Competition

Competition

Competition is a situation that arises when two or more organisms have to share the same limited resources. Competition is a constant in nature since plants and animals almost always have to share such important resources as food, water, space, shelter, sunlight, minerals, and mates. Many ecologists (a person specializing in the study of the relationships between organisms and their environment) consider competition a powerful force that shapes populations (a group of the same species) and communities (groups of different species) as well as the adaptation and evolution of species.

INTRASPECIFIC AND INTERSPECIFIC COMPETITION

There are different types of competition, depending on whether the competing organisms belong to the same species (intraspecific competition) or are from different species (interspecific competition). Intraspecific competition is the most common and often the most fierce since individuals of the same species will have nearly identical needs. The intensity of the competition is also closely related to species population—or how many of the same organisms are in need of the same thing. A rise in population will necessarily result in more competition. In fact, many studies have shown that simple overpopulation in certain species often result in the adults of the species not growing to full size. In other species, overcrowding lowers the number of young produced.

Intraspecific competition can take many forms. One of the more obvious types of competition, called "interference competition," occurs when two competitors of the same species directly confront each other over the same thing. The result can be an actual fight or aggressive poses, displays, and threats. When a hawk aggressively swoops down at another hawk, it is probably engaging in a form of interference competition called territorial competition. Many animals often claim a certain area and will defend it against newcomers entering and trying to take its resources. Males of certain species also engage in a form of interference competition when they fight over who will get to mate with a certain female or with a group of females.

Interspecific competition may not be as fierce as intraspecific competition since no two species ever occupy the same ecological niche (or the precise role that a species plays in its environment). However, the closer the ecological niche is between species, the more fierce the competition. This natural rule, that two species cannot occupy the same niche, is called the competitive exclusion principle. When niches are similar, a phenomenon known as "resource partitioning" occurs. Thus species may eat the same thing, but their feeding habits may be different enough that they do not interfere with each other. For example, a woodpecker and a nuthatch, who both dig for and eat insect grubs that live under tree bark, can both work the same tree without interfering with each other since the woodpecker eats from the bottom up and the nuthatch from the top down.

Competition could also be described as one of the engines driving evolution, since competition is at the core of the concept of natural selection. In the natural world, living things that are not properly "fitted" or suited to their environment are eventually weeded out because they will fail to survive. The saying "survival of he fittest" originated from this phenomenon, since nature allows only those organisms that are best adapted to survive when its resources are limited. Only the best competitors survive and get to reproduce, passing on to their young the characteristics (adaptations) that made them better competitors. Poor competitors seldom survive. Although competition ensures the survival of the fittest, conditions can change, and an individual that survived well in a certain environment may be destroyed if the environment changes, or if the individual moves to a different environment.

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