There was a field of pink inside the AGCO Jackson facility Thursday morning, from company executives to the men and women working on the assembly line. The specially colored attire was in celebration of Tenacity, the new — and pretty-in-pink — tractor that rolled off the assembly line at the Challenger and Massey Ferguson production facility.

Created in a partnership between AGCO and Ziegler, which donated the MT865E tractor, the tractor will be used to promote breast cancer awareness. In addition, a limited number of 1:32 scale models of Tenacity will arrive next week and be offered for sale. Net proceeds from the 500 limited edition tractors, hand-painted in Germany, will go to the Susan G. Komen Foundation for cancer research.

The idea for the pink tractor was offered by the tractor team at AGCO Jackson in October 2013, and AGCO Jackson Director of Operations Eric Fisher said the idea took root from there.