Starbucks Goes Gaga

Wednesday, May 18, 2011

Posted by Alex W., global digital strategy director

Considering that Lady Gaga may be the world’s hottest star right now and an innovative creator unlike anyone we’ve seen, imagine our delight when we learned that she’s also a big Starbucks fan. Well Ms. Gaga, we happen to like you quite a lot, too.

So we’d be hard-pressed to let a cultural moment like this one – the May 23 global release of Lady Gaga’s new album, Born This Way – go by without a little something special.

On Monday there’ll be a Gaga takeover of the Starbucks Digital Network in partnership with Yahoo!, where we’ll be giving away a limited number of downloads for her new song “The Edge of Glory” to the first little monsters to claim them. And if one song isn’t enough to get your paws up, you can listen to the Special Edition of Born This Way all day. We’ll also be streaming an exclusive video of her singing an acapella rendition of “Born This Way.” To get on the Starbucks Digital Network, just get on our free Wi-Fi at participating stores and go to starbucks.yahoo.com.

And for those of you who love a good puzzle, you don’t have to wait for May 23. We’ve just launched a unique digital game called SRCH. Along with the thrill of the hunt, there are some pretty sweet prizes and Lady Gaga has a featured role. The game lasts from May 19 to June 7, and there’s no purchase necessary to play. To get started, scan the code below with a QR code reader. (Need a QR reader? Conveniently, the My Starbucks iPhone app has one embedded in it). Have fun and good luck!