Is There Trouble Ahead for McDonald's?

New research from Consumer Reports suggests burger eaters are not "loving" McDonald's. Tod Marks from the magazine joins the News Hub with Sara Murray. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... the ... the the the the ... a new consumer reports survey dietary Saving Donald's Hazell was still bears out of all of their national competitors ... shutting us that the D tells is consumer reports senior project editor Todd marks ... TOT Acer being here ... my pleasure ... Philadelphia AP a broader problem for McDonald's finding invented the fraction menu items what's the company backed by struggling so much ... well I don't think they are struggling as much ... as the fact that the Bora performance has been re ... one of the really interesting findings of our consumer reports National ... Research Center survey of thirty two thousand dinars to it about a hundred thousand meals now ... the genie was to rethink the fight change ... that the fact ... this time around ... versus our survey several years ago ... show that consumers are less concerned in terms of ... the determining factors that go into choosing a restaurant with convenience than the or about food quality ... so in other words there's more emphasis on the flavor and freshness of the foe ... and when you're positioning yourself as a very low-cost burger chain for example ... you know you're gonna have a bit of a struggle be able to deliver on what the consumer wants now they do a great job of meeting their consumers' needs ... and people don't necessarily know about it until they start writing these other restaurants again ... Opinion Within among the burger chain's McDonald's was that the bottom of twenty one ... it's not just affecting them into taking other big players like Taco Bell at the bottom of the Mexican rankings ... and five ... KFC ... in the chicken category that I happen to have two cheeseburgers we will handle a nap one of this from McDonald's in hits like a pretty small Patty this is like a dollar an eighty four cents here in Iraq ... the five guys burger which was number three on your wrist ... this ... is dying it's ... more like seven bucks it was five guys have going for it ... easy no better ranking burger chain's at McDonald's doesn't ... well ... again these chains like five guys haven't burger grill ... on in in out burger are considered members of the better burger class the industry calls a better burger chain ... and they have a slightly higher price point sometimes a little bit more ... by the quality is higher ... and not only that you can have it your way in I know ... that when you talk about people let you down today ... were talking about like most of the millennial generation ... this is a group of of people ... that that no longer consider dining out a tree it's an accepted way of life is part of the social fabric they won a e doubt ... will walk but they just don't wanna pay as much ... so they're treating offer higher quality to the better burger places that vs casual chains like Chipotle Lee ... and like Panera bread which again was for a lot of bang for the bought ... and there's still be able to ... eat out Affordable e ... it a really interesting phenomenon is happening but again the bar performance has been re ... and a lot of these teams that are the darlings of the world today ... are cheese and allow you to customize your phone would ... have it your way in the words a deal Burger King slow ... I had Max branches in perspective thanks for joining us ... my pleasure