The couple, Ronald Munk and Priscilla Celeste, were looking for a new beamer when a salesman saw the child wandering around nearby and asked the child to leave. The news sent mild shockwaves in the Brazilian press as the country still struggles with rampaging racial inequality.

The salesman told the couple, according to Priscilla's account with G1: "You can't stay in here. This isn't a place for you. You have to leave." The salesman then told Priscilla that poor children often come into the car lot asking for money. When they told him that the boy was their son, his "mouth fell open in embarrassment," the couple said.

Ronald told G1 that nothing like this has happened before with his 7 year old son. The boy asked why he was asked to leave, "when the store has a room with a TV playing cartoons for children," G1 reported. Priscilla said that she thinks her son understood why he was kicked out of the dealership.