The Client: Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire

The Brief:The Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire are part of the Royal Society of Wildlife Trusts, which consists of 47 Wildlife Trusts across the UK. The Trust required a multi approach membership acquisition campaign using targeted communications with an A/B split test and broad scale media to integrate with in-house social media, PR and splash pages on the website.

The results:The membership recruitment campaign, “In our nature”, highlights the challenges faced by the Trust’s dedicated team of staff and volunteers working hard on essential conservation projects and reserve maintenance during the harsh winter months. The campaign has included a direct mail and email campaign written, designed and managed by Emerald Frog Marketing supported by video of some of the reserves staff and volunteers talking about what drives them in their work, whatever the weather. The campaign has integrated with the Wildlife Trust’s in-house social media marketing, telemarketing and public relations campaigns.

The Testimonial: Maxine Flello, Marketing Officer at the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire said: “”We were looking for a marketing agency that could help us with a major membership recruitment campaign. We met with Jo and Cheriee from Emerald Frog in November 2013 and were impressed by the energy and ideas they brought to the table. Both Jo and Cheriee have been flexible and creative as the campaign focus has evolved since its original inception. The campaign is about to launch and we are looking forward to seeing the fruits of our labours over the coming weeks.”