SAS and Callcredit Enter Into Partnership to Deliver Data Analytics Service

SAS, a leader in global analytics and Callcredit Information Group, specialists in marketing services, analytics and data, have entered into partnership to deliver a market leading omni-channel marketing and analytics service.

Callcredit and SAS have recently, as part of the partnership, deployed the SAS® Marketing Automation software suite to ASDA, one of the UK’s leading retailers. The software provides an easy-to-use interface, with repeatable processes to enable organizations to deliver more campaigns – from simple to complex – in a shorter space of time. While initially the service will be key to major retailers, both SAS and Callcredit are jointly looking to deploy the same software within other major industry sectors such as financial services and utilities.

SAS’ unmatched analytical capabilities turn customer insight into competitive advantage, developing detailed customer segments and profiles. Customer profitability can be assessed to deliver highly accurate retention, cross-sell/up-sell and response models. Ideal product mixes and next best offers for each customer can be derived, along with more effective communications.

Chris McDonald, Managing Director of Callcredit Marketing Solutions, commented: “SAS provides us with the industry’s best-in-class technology which we’re able to deploy for our key clients across multiple vertical sectors. It enables our clients to obtain deep insight on their customers and also make more informed decisions when it comes to targeting.”

ABOUT SAS: Itis the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

About Callcredit Information Group: It offers aleading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.