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Informed-Sport welcomes Muscle Food

Nutritional protein powders given seal of approval

A retailer loved by some of Britain’s best known athletes and sports stars has launched a super clean range of supplements in response to recent doping scandals. The launch of the Elite+ range from Musclefood.com comes after high profile stars have claimed they’ve taken banned substances without realising it. It’s feared that protein supplements taken by sports stars could fall foul of ever more stringent doping rules.

Now, the protein powders, developed exclusively for the site, have gone through rigorous banned substance testing by Informed-Sport.

Informed-Sport is a quality assurance programme for sports nutrition products, suppliers to the sports nutrition industry and supplement manufacturing facilities. The programme tests products for substances which have been banned by the World Anti-Doping Agency (WADA).

Every batch is tested for the banned substances in a ISO17025 accredited laboratory. The three ranges, Elite Mass+, Elite Whey+ and Elite Focus+, all carry the Informed-Sport stamp which means athletes can be certain the supplements contain no stimulants, hormones or other substances banned by the WADA.

This is the first time Musclefood.com has had their products certified by the organisation. They join over 400 other products from 13 countries registered to the programme. Darren Beale from Musclefood.com said: “It’s important to every professional athlete to train hard, eat well and be in the peak of physical fitness ready for competition. Unfortunately it is very easy for athletes to fall foul of these rules.

“Being certain they’re not inadvertently taking any banned substances is vital which is why we’re delighted these three Musclefood.com products have been given the seal of approval by Informed-Sport. “This is an issue important to our regular bodybuilding and fitness customers too as well as people who are regularly drug tested at work like members of the armed forces and police. They’ve fed back to us that they’re very conscious about what they put into their bodies and want to be certain they’re taking supplements which don’t contain anything they shouldn’t.

“This is a significant step for us and shows the sport nutrition market in the UK takes its responsibilities to its customers seriously.”

The three products certified are whey protein powder Elite Whey+, mass gainer Elite Mass+ and pre-workout supplement Elite Focus+. Elite Whey+ contains 86% protein per pack, is low in sugar and calories and the BCAA levels will increase muscle retention and maximise fat loss. Elite Mass+ is packed with over 66g of low GI carbs, 47g of protein and contains 542 calories for maximum gain. Both come in three flavours, Chocolate Heaven, Raspberry Ripple and Vanilla Swirl. Elite Focus+ is for pre-workout and contains four pre-workout blends which means hitting the gym with maximum energy. It’s available in Lemon and Lime.