Place Visioning

Steering places towards success

Places are born with an idea but distinguish themselves when stakeholders ambitions are aligned with a shared vision of the site and a mutual desire to guide development.

Placemark works closely with clients and stakeholders to articulate the responsibilities, potential and purpose of the place, rounding out the vision for the site prior to the design stages to build places with strong foundations.

Strategy

Research

Site Analysis

Workshops

Impressions

Feasability

Place Branding

Making a meaningful mark

Places are made through a network of visual, verbal and behavioural cues working together to form positive associations that amplify community pride and ownership.

Placemark seeks to understand the unique character of a place to deliver a brand that positions it in a competitive marketplace to captivate future residents, workers and visitors.

Naming

Branding

Copywriting

Graphics

Photography

Visualisations

Collateral

Websites

Place Promotion

Conversations between people and places

Places require a myriad of pinpointed, on-point campaigns that entice audiences and communicate an ambition. It’s in this way that locations become destinations - they’re made discoverable, recognisable and magnetic.

Placemark understands how your target audience will perceive the type, tone and channel of marketing and creates captivating campaigns that communicate the vision and draw people to projects.

Flyers

Advertising

EDM

Signage

Campaigns

Place Activation

Memorable experiences that excite

Places are kickstarted by activating your brand on site. It’s through capitalising on local assets, showcasing local talent and rallying the community behind a common cause that a project can grow into something greater than the sum of its parts.

Placemark’s roots are in on-site activations of all shapes and sizes and we know the value of crafting unique, memorable on-site experiences that surprise your target market, delight customers and inspire the local community.