Normal Lenses

Compact and lightweight—an outstanding walk-around lens—Canon’s EF 50mm f/1.8 STM is a great entry into the world of EOS prime lenses. With an 80mm effective focal-length on APS-C cameras and 50mm on full-frame cameras, it’s an excellent prime lens for portraits, action and nighttime photography....

The Nikon AF-S Nikkor 50mm f/1.4G Autofocus Lens is ideal for travel, event, environmental and general photography in a wide variety of conditions, with superb optical formula with an ultra-fast f/1.4 maximum aperture

The Canon EF 50mm f/1.2L USM Autofocus Lens is a peerless new standard lens featuring an ultra-large aperture for a narrow depth of field and soft background blur so loved by photographers everywhere. The EF 50mm f/1.2L USM is suitable for any shooting situation; its lens coating and construction...

The Sigma 50mm f/1.4 DG HSM Lens for Canon EF has been redesigned and reengineered to set a new standard for the Art line. With a large f/1.4 aperture, the Sigma 50mm f/1.4 prime lens is pro level performer for shooting everything including portrait photography, landscape photography, studio p...

The new Fujifilm XF 56mm f/1.2 R APD Lens is a fast and nearly silent lens for Fujifilm X-Series CSC’s that has a maximum aperture of f/1.2 to make it the world’s brightest autofocus lens for digital cameras with an APS-C sensor. In addition, the new apodizing filter makes it the ideal choice...

With two great lenses, two educational guides and an online educational class, this kit is sure to get your creative juices flowing. The included Nikon AF-S DX Micro NIKKOR 85mm f/3.5G ED VR & AF-S Nikkor 35mm f/1.8G DX lenses will help you expand your imaging horizons, from exploring the s...

The Sigma 30mm f/1.4 DC DN Contemporary Lens for Sony is a high performance prime with a large aperture of F1.4 designed for APS-C Mirrorless cameras including Sony E mount and Micro Four Thirds. The Contemporary line is part of Sigma Global Vision and is the perfect blend of image quality and...

High performance and a compact design make the Sony 35mm f/1.8 Lens for Sony E Mount Cameras an ideal second lens that's easy to carry around while capturing the action. It's perfect for a wide variety of photos, including snapshots while strolling, night shots (thanks to the bright maximum ap...

A unique and indispensable addition to Canon's series of EF lenses, the Canon EF 40mm f/2.8 STM Pancake Lens offers an ultra-slim and lightweight design. Incredibly compact in size, the EF 40mm f/2.8 STM delivers high image quality from the center to the periphery thanks to its advanced lens...

With its updated classic exterior design and feel, outstanding NIKKOR optics and advanced Nikon lens technologies, the Nikon AF-S NIKKOR 50mm f/1.8G Special Edition Lens is the perfect match for the Nikon Df and anyone who appreciates the feel of a classic lens. Its fast f/1.8 maximum aperture...

The high-performance Sony Planar T* FE 50mm f/1.4 ZA Lens features a large F1.4 maximum aperture as well as spectacular contrast and resolution throughout every image. The large aperture makes it easier to shoot in low light and, in combination with an 11-blade aperture design, can produce...

With the Sony 50mm f/1.8 AF E-Mount Lens take advantage of the built-in Optical SteadyShot image stabilization system which provides around a 4-stop shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video. Get beautiful, softly blurred backgrounds thanks...

The Sony FE 50mm f/1.8 Lens offers a focal length that is perfect for portraiture and a range of other subjects. A bright F1.8 maximum aperture, 7-blade circular aperture and aspherical element deliver impressive image quality with beautifully defocussed background bokeh, all in a surprisingly...

Fast enough for shooting in just about any type of light, this is an ideal first lens; perfect for full-length portraits, travel photography or any type of available-light shooting. The Nikon AF Nikkor 50mm f/1.4D Autofocus Lens delivers distortion-free images with superb resolution and color...

Portrait performance reaches a new pinnacle with astonishing resolution plus bokeh of unmatched beauty. The Sony FE 85mm f/1.4 GM Lens renders infocus areas with unequalled resolution while the background dissolves into the smoothest, lushest bokeh imaginable. All of this is by design, supported...

The ZEISS Milvus 50mm f/1.4 normal prime lens is an all manual lens designed for use with full frame Canon EF Mount Digital SLR Cameras. When used on a APS-C camera it provides a 35mm focal length equivalent of 80mm. An extremely fast and versatile lens, the Milvus 50mm with advanced ZEISS Distagon...

The Sigma 60mm f/2.8 DN Lens for Micro Four Thirds Mount Cameras is designed exclusively for Micro Four Thirds cameras and has the equivalent angle of view as 120mm on the Micro Four Thirds system (35mm equivalent focal length. This lens features SLD (Special Low Dispersion) glass, which helps...

Go beyond the ordinary with the Nikon AF-S NIKKOR 58mm f/1.4G Lens, a lens designed to excel in low-light and nighttime applications but with characteristics you'll enjoy for so much more. Its fast f/1.4 maximum aperture produces outstanding evenly lit images with edge-to-edge sharpness-virtually...

With their compact bodies and a diverse range of design, mirrorless interchangeable lens cameras have been evolving in their own unique way. To achieve a lens system corresponding to the cameras of the new era - shaped by such thoughts, the 30mm f/2.8 DN Lens for Sony E Mount offers Sigma's original...

The Sigma 50mm f/1.4 DG HSM Lens for Nikon F has been redesigned and reengineered to set a new standard for the Art line. With a large f/1.4 aperture, the Sigma 50mm f/1.4 prime lens is pro level performer for shooting everything including portrait photography, landscape photography, studio ph...

The Rokinon AF 50mm f/1.4 FE Lens for Sony E Mount offers a standard 50mm focal length in the full-frame format and a very fast f/1.4 maximum aperture for effective low light capture, fast shutter speed shooting and shallow depth of field control. When used on cameras with an APS-C format sensor...

Clear, high fidelity descriptive performance in a compact, lightweight form make the Fujifilm XF 27mm f/2.8 Lens a perfect partner for Fujifilm X-M1. With a focal length of 41mm*, about the same angle of view of the human eye, this lens is not only a superb snapshot choice, but also performs well...

The Zeiss Loxia 50mm f/2 Planar T* Lens is a normal lens designed for use with full-frame Sony E-mount mirrorless digital cameras. The 50mm prime focal length is the closest representation of the perspective seen with the human eye and is a versatile lens well suited for portraiture, landscapes, travel,...

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