TechNavio's analysts forecast the Global In-vehicle Entertainment and Information Systems market to reach US$99.87 billion by 2016. One of the key factors contributing to this market growth is benefits of using automotive information systems. The Global In-vehicle Entertainment and Information Systems market has also been witnessing the emergence of in-car 3D entertainment. However, intricate software and hardware design could pose a challenge to the growth of this market.

Commenting on the report, an analyst from TechNavio's Automotive team said: 'The Global In-vehicle Entertainment and Information Systems market is expected to witness the emergence of in-car 3D entertainment during the forecast period. 3D technology could add a new dimension to the world of in-car entertainment. Modern vehicles are equipped with display screens, from TV screens for passengers in the rear to infotainment displays in the front, and some high-end luxury vehicles even feature digital instruments. This creates ample opportunities for rolling out 3D screens in vehicles. Furthermore, it is estimated that most cars will have Wi-Fi, which means that car owners will have the ability to download 3D movies and watch them on a trip. In addition, gaming can work well in 3D, so passengers could also potentially download games and compete with each other.'
According to the report, one of the major drivers is the benefits of using automotive information systems. Another major force that has led to an increase in the usage of automotive information systems is the numerous benefits they offer to end-users and automobile manufacturers, for instance, vehicle telematics. Another key driver is the increased awareness of consumers about the latest technology.

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