Luca Orlassino's Discussions

Some companies are more successful than others at communicating how deeply they understand their customers' perspectives. Some make explicit reference to customers' jobs, gains and pains.Can you…Continue

As a BMC enthusiast, I signed up to the Business Model Hub community as soon as I discovered it. Recently, I created a Group called "Business Model Internationalization", a topic I am constantly…Continue

"Tks, @ Matteo.Great, funny one for the B2C category. Also tks for your short explanation for non-italian speakers. The obvious, mostly physical #pains to relieve, an irritated skin and a tired look, are just subtly implied. The advertiser directs…"

Some companies are more successful than others at communicating how deeply they understand their customers' perspectives. Some make explicit reference to customers' jobs, gains and pains.Can you mention your favorite examples? Think of the latest tv ads, outdoors, magazines, website landing pages, etc..Here's one (no endorsement intended).…See More

"Hi Mike,
I've personally started introducing the BMC as an analysis and design tool in Gi Group, the company I work with, in mid 2011.
Gi Group operates in the B2B staffing and recruitment services. It is a private-owned, € 1.2b,…"

"Thank you, Mike.
Meanwhile, I have posted the link to the group on my LinkedIn profile. Hope I can bring in some interested contacts from my network.
By the way, welcome to join my group, if you wish!"

"Hi Luca
The structure of the platform doesn't highlight available groups automatically, so that leaves you with possibly 2 approaches to attract attention to your group.
When you post material in the group, the group will show up on the main…"

As a BMC enthusiast, I signed up to the Business Model Hub community as soon as I discovered it. Recently, I created a Group called "Business Model Internationalization", a topic I am constantly engaged with in the company I work for.The following step has been to post a couple of discussions in the "Forum" section of my group. Then, against my expectations, I realized that my posts did not appear in the "main" Hub Forum, apparently a much more visible place. In fact, the largest of the…See More

"Frank,
I have often felt that puzzling, unconfortable feeling of uncertainty, in deciding whether to stick the yellow note to the Gains or to the Pains section. If it were just a matter of algebra, we could probably leave one of the two…"

Which of the two is better: to start by designing a global business model right from the beginning or to grow a success case in one market before going international?Or - if you prefer - in which cases would you recommend one approach or the other?Feel free to share your direct and indirect, positive and negative, experiences and cases.See More

Profile Information

Why are you passionate about business models and business model innovation?

Because it is part of my daily job to analyse and compare how similar businesses are being carried on in different markets, as well as to help designing global models for new international businesses and products.

How would you best describe your level of expertise when it comes to business models?

I work for Gi Group, the largest Italian company in the Staffing and Recruiting industry, operating in 19 countries and serving large MNC worldwide. I work in the Strategic Marketing & Business Development Department.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Staffing & Recruiting

What is the size of the organization you work for?

1'001-10'000

Do you want to add anything? Feel free. Any topic.

I have successfully introduced the use of the Business Model Canvas and of the Value Proposition Canvas tools in the organization I work for. I have defined a "Methodology for the design and the internationalization of new global solutions and products", based on the BMC and on the VPC, which is currently being used as a base for all new products and services.
I have more than once helped my friends in conceptualizing their startups, through the use of the BMC/VPC, always with excellent feedbacks from them.

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