I think I’ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was a worthy cause…

And the MOB has spoken, passing the 100k “like” challenge with ease and have, as a MOB, now sent James Fulp to college. It was a seriously random act of social goodness, but an engaging one, and I think the randomness is what makes the Skittles community so exciting.