Competitive Intelligence

REMARKABLE ADVANTAGES TO YOUR INTERNET MARKETING EFFORT

The pace of technological development and the growth of global trade mean that today's business environment changes more quickly than ever before. Executives can no longer afford to rely on instinct or intuition when making strategic business decisions. In many industries, the consequence of making one wrong decision may be to see the company go out of business.

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Competitor Secrets

Have their profits been rolling in while you were staring in amazement at rising cost-per-click and lower ROI? Competitive intelligence gives your company the advantage, finally placing the "ball in your court."

Does CI really make a difference to the bottom line?

Yes. Research shows that companies with well-established CI programs enjoy greater earnings per share than companies in the same industry without CI programs. Moreover, "In a recession, competitive intelligence can pay off big," reported Business Week magazine at the end of one of the last financial crisis that the US has faced.

Among the examples cited: At Texas Instruments, the CI team uncovered the need to pursue an acquisition before a rival could do so "and safeguard what is now a $100 million business with enormous growth potential at a time when bright spots on the tech horizon are few."