Sneak Peak: New Eley Ammunition Lot Analyzer at NRA Annual Meeting

2017 NRA Annual Meetings and Exhibits attendees will be the first to get a sneak peak of Eley’s latest tech. The new Eley ammunition lot analyzer will be rolled out nationwide next month, however, if you are in Atlanta, GA, this weekend you can have a preview of what information you can receive and how it will be presented.

Eley customers will be able to see the performance of the lot of ammunition they are currently using, or about to purchase, by simply typing in the lot number on the Eley ammunition website. Eventually, customers will be able to scan a QR code and instantly see the performance of that particular lot of ammunition.

“At Eley we want our customers to know they are getting what the pay for; by providing information about a particular lot of ammunition the customer can trust that they will be purchasing and shooting the best .22LR ammo,” remarked Mike Corkish, director of sales for North America. “We are determined to provide the most accurate and best performing .22LR and this gives our customer more information to make the right choice when purchasing.”

See the Eley lot analyzer live at Booth# 4254 all weekend. The NRA Annual Meetings and Exhibits hours are 9 a.m. to 6 p.m. on Friday and Saturday, and 10 a.m. to 5 p.m. on Sunday.