Kidamentals mission is to help the world raise children who are happy, healthy, educated, and all around good people

Kidamentals donates 10% of profits to care.org in support of women and children. Care.org has a presence in 94 countries and works to improve basic education, increase access to quality healthcare and expand economic opportunity

Why is care.org the current charity of choice for Kidamentals?

As part of a book club, co-founder Amy Higbee, read “Half the Sky: Turning Oppression into Opportunity for Women Worldwide”. The book describes the oppression of women and girls in the developing world and how to work toward a solution. Amy felt overwhelmed and moved by this book and decided to do something.

There are many amazing charitable organizations working in different ways to empower women and girls. For simplicity, Amy chose one of the organizations mentioned in the book to support. Care.org has a presence in 94 countries and works to improve basic education, increase access to quality healthcare and expand economic opportunity.

From two of our most fiercely moral voices, Half the Sky: Turning Oppression into Opportunity for Women Worldwide is a passionate call to arms against our era’s most pervasive human rights violation: the oppression of women and girls in the developing world. With Pulitzer Prize-winning journalists Nicholas Kristof and Sheryl WuDunn as our guides, we undertake an odyssey through Africa and Asia to meet with extraordinary women struggling there. Among them is a Cambodian teenager sold into sex slavery and an Ethiopian woman who suffered devastating injuries in childbirth.

Drawing on the breadth of their combined reporting experience, Kristof and WuDunn depict our world with anger, sadness, clarity and, ultimately, hope. They show how a little help can transform the lives of women and girls abroad. That Cambodian girl eventually escaped from her brothel and, with assistance from an aid group, built a thriving retail business that supports her family. The Ethiopian woman had her injuries repaired and in time became a surgeon.

Through these stories, Kristof and WuDunn help us see that the key to economic progress lies in unleashing women’s potential. They make clear how so many people have helped to do just that, and how we can each do our part. Throughout much of the world, the greatest unexploited economic resource is the female half of the population. Countries such as China have prospered precisely because they emancipated women and brought them into the formal economy. Unleashing that process globally is not only the right thing to do; it’s also the best strategy for fighting poverty.

Deeply felt, pragmatic and inspirational, Half the Sky is essential reading for every global citizen.