Instamatic Camera

The first Instamatics went on sale early in 1963. They were the first cameras to utilize Kodak's new 126 format. The easy-load film cartridge made the cameras very inexpensive to produce. In 1972, Kodak introduced the Pocket Instamatic series for its new 110 format. The 110 cartridge had the same easy-load design as the 126 format but was much smaller, allowing the cameras to be very compact (hence the "Pocket" designation). The top-of-the-line model was the Pocket Instamatic 60, which featured a stainless steel body, rangefinder, and automatic exposure.