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Your Rockstar Dental Marketing Team!

Dental Marketers Help Build & Strengthen Your Practice

Co-owners Karen Galley, President, and Wayne Lavery, CEO, work with passion and energy, and remain as excited and committed to Patient News and dental marketing today as they were when the company was launched in 1993. Every decision and strategic move is made with the positive outcome for our employees and clients in mind.

We are dedicated and determined to continuously improve our impeccible customer service record. We regularly survey clients and request feedback to track exactly how we're doing. All clients receive a 100% satisfaction guarantee for excellent service and product quality. We boast an NPS (Net Promoter Score) rank of 86, putting us in the same category as companies like Amazon and Zappos. As compared to 70,000 organizations, we have been awarded Top 100 Employer status four times!

The members of your Account Management Team are trained and skilled in dental marketing and strategic planning. With average tenure at more than 10 years, clients receive real-time expert advice and support delivered with honesty and integrity. Joanne Bishop, Vice President, Jon Petrie, Director of Sales and Holly Patrick, Product Manager, work diligently to provide successful sales and marketing solutions for our clients, delivered with top-notch customer service and resources.

Account Management & Support

HELPING DENTISTS & THEIR TEAMS WHO DON’T HAVE TIME OR RESOURCES

With 24+ years of dental marketing experience, you can count on us to take all the hassle and worry out of your marketing and advertising plans. Our dental marketing specialists, experienced copywriters, designers, analysts and production specialists are dedicated to your success. We take care of all facets of your campaigns from planning through execution and analysis and are able to make adjustments to any aspect of your dental marketing campaigns at any time. That's one of the biggest benefits to working with Patient News.

There's security in knowing that the same person who talked to you on the phone, who undertands you and your practice, can walk into our production plant to see your piece as it's prepared to go out our doors, ensuring 100% satisfaction with quality and ontime delivery.

With Patient News, you are assigned a team of individuals to work exclusively with your dental practice. They help to guide your marketing plan, effectively target, deploy and follow up to ensure you’re reaching the goals you’ve set. You can rely on us for:

Data analysis, effective targeting & strategic planning

Extensive support & collaboration

Front desk training, monitoring & ongoing guidance

More than results tracking you receive intelligent analysis for good long-term business decision making

You receive unlimited FREE SUPPORT from your team – please call us now with any questions.

CULTURE & PHILOSOPHY

Our corporate culture, and the respect and empowerment of employees is a core value. As entrepeneurs, just like you, we've had the freedom to create unique employee programs that have made Patient News a Top Employer and great place to work. In turn, our enthusiastic team treat our clients with respect and professionalism. The Fish! Philosophy has played a big part in our culture, and you'll see "fish" (and DAWGS - our "dogs at work group") - throughout Patient News!

FISH! PHILOSOPHY

We adopted the Fish! Philosophy into our core values in 2001. The famous book Fish! by Stephen C. Lundin, tells the story about the fish market in Seattle. PNP's Fish! Philosophy can been seen throughout all of our activities, events and culture. It's a perfect motto for a group of individuals working together, and it's also practical in life. The four key tenets are:

Find Ways to Play - we can be serious about our work but not ourselves

Make Someone's Day - find someone who needs a little encouragement

Be Present - stay focused for clients and team members

Choose Your Attitude - being positive will make today a great day

At Patient News we value our fun, positive, creative environment and with these ideals in mind, we continue to recognize excellence in the workplace with our employee selected "Fish Of The Day"!

EMPLOYEE OF THE YEAR

As an extension the Fish! Philosophy, we have many recognition awards ... including our coveted Employee Of The Year (EOY) Award. Each month during our fiscal year, an individual is nominated by their peers and selected for our Employee of the Month recognition, and once a year one of these individuals wins EOY! Now in our 17th year, we started with a "Fish! Philosophy style" trip to Nassau and deep sea fishing! Since then we have sent people around the world including destinations like Paris, London, Manhattan and Spain, to cruises and hot spots like Jamaica, Costa Rica, Vegas, South Beach, Cuba, Mexico, and the DR ... all destinations have been exciting, well deserved and much sought after.

Here Senior Account Manager Tracey Gilbert flanked by Wayne & Karen.

DOGS AT WORK GROUP (D.A.W.G.)

That's "DAWG" to us! We've been a dog friendly workplace since 1996. Having our four legged friends onsite is a true benefit for owners. Staff are encouraged to bring their furry family members to Patient News, where dogs relax by their owners' desks or enjoy a little fresh air in our outdoor dog run; these pets give their love indiscriminately (although treats help) and they definitely improve morale. You'll see those furry faces on many of our Facebook posts!

Segmenting a target audience allows a dental practice to focus on what matters to that audience. It allows the practice to prioritize resources to save time and money while generating more dental patients.

Ever wonder if you’re doing all you can to answer and convert new-patient calls to your dental practice? The amazing “What-If” Calculator on our Marketing Performance Dashboard will show you and your team what an improvement to live-call-answer and call-conversion rates could mean to dental practice profit.