DO I NEED PRIMER FOR MAKEUP?

WHAT IS PRIMER? HOW DO I APPLY PRIMER?

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Primer may not seem like your top priority, but it’s the first step in applying makeup, which many people overlook. We’re here to tell you everything you need to know about using the new War Paint Primer and why, in fact, you may need it more than you think.

WHY SHOULD I WEAR PRIMER.

There’s no rulebook when it comes to makeup and of course, if you’re happy with your skin’s texture and how your foundation lasts, you may decide primer isn’t for you. However, we say that wearing War Paint Primer is a no-brainer. Why? It’ll put your mind at rest knowing your makeup is more likely to stay on, covering spots, not wiping off with sweat and giving you that no-makeup makeup look you’re seeking.

WHEN SHOULD I APPLY PRIMER.

Apply your War Paint Primer after moisturising and before applying our Foundation, Concealer or Tinted Moisturiser. This ensures a silky smooth base, ready for any makeup you’re about to apply.

WHAT WILL PRIMER DO TO MY SKIN.

Primer has heaps of benefits, including that it will help your foundation stay on from morning til night, give you an airbrushed look and smooth the surface of your skin (like a blank canvas). In short, it helps the rest of your makeup thrive by giving the best quality base, smoothing acne, wrinkles, large pores and fine lines along the way.

WHAT ARE THE BENEFITS OF USING PRIMER.

The War Paint Primer is extremely lightweight and breathable, the perfect base for a smooth application and keeping your foundation matte. It’s also vegan and cruelty-free, so you can rest assured knowing you’re applying an ethical makeup product. Finally, we know men’s skin inside and out and that you want to feel confident in makeup, which is why we’ve designed the War Paint Primer to fit into your daily routine and lifestyle (without sacrificing you much time).

HOW DO I APPLY PRIMER.

Simply apply primer onto your skin with your fingertips or a face sponge. You don’t need a lot, just one or two pumps of War Paint Primer will cover your face – a little will go a long way. Remember to wash your hands first to prevent bacteria building up on your skin and wait about a minute before applying your first War Paint For Men product.