But what also needs to be acknowledged here is the building at 1330 Willow Avenue that will house that Unsweetened Sunflower Seed Spread (and so much more)…

Exquisite lobby featuring 24-hour concierge

Harlow Hoboken is a stunning luxury rental building on Hoboken’s desirable uptown edge—an area that is seeing some of the most forward-thinking development in the New York Metro region. The brand new luxury rental residences available at Harlow offer unsurpassed style, with a focus on convenience, space and accessibility.

Outdoor pool with landscaped deck

The six-story residential portion of the building features an expansive mix of studio-, one-, two-, and three-bedroom residences—each outfitted with high-end finishes, and complimented by a wide variety of amenities and services for residents—including a 24-hour concierge; an outdoor pool and landscaped deck; a state-of-the-art fitness center; children’s play room; common rooftop terrace with barbeques, fire pits and lounge areas; a resident lounge with WiFi, flat screen TVs, pool table and seating areas; multiple business centers; a package room for deliveries; bike storage and an on-site parking garage.

A mixed-use retail/residential building like Advance Realty‘s Harlow—which brings so much more to a community than just a block of apartments—demonstrates how development can be done purposefully, in a way that benefits the entire city while offering residents a remarkable quality of life in a wonderfully vibrant location.

“The northwest corner of Hoboken has become a thriving neighborhood, and Harlow is now a huge part of the community here,” says Jennifer Giattino, Hoboken City Council President. “We’re thrilled to see years of work by Advance Realty and by the City, County and State come to fruition with the opening of this building.”