Guest lecture on online incident and crisis response

Yesterday I was asked by my friend Stephane Prudhomme to talk to year 3 communications and journalism students at Hong Kong’s Hang Seng Management College about crisis communications and social media.

I started by looking at different types of negative situations and outlining some of the top threats posed by the web and social media, before exploring how four companies (FedEx, Applebee’s, Tesla, Gushcloud) responded to incidents and crises using Twitter, Facebook, YouTube et al.