GrupprGamer Platform

In 2015 I sent out a tweet complaining about not being able to find friends that liked the kinda games I was into, following it up with: ‘I wish there was an app for that’. I woke up the next day thinking to myself I should practice what I preach and reached out to a good UX designer friend of mine.

A few weeks later, the concept for Gruppr was born. We formed a small but passionate team and started working on building our dream vision for gamers during our spare time. Sadly, we never launched a final product, but the process was incredibly insightful and taught me a lot about refining process.

As lead designer on the project, I was responsible for visualizing the Gruppr identity and web/mobile platforms. Since user identity was key to our product, we spent a lot of time thinking out user profiles and how to incentivize users to group up with others.

During the initial months of conceptualization, we wanted to make sure there was demand for the actual product. We set out to establish an audience before there even was a product by focusing heavily on recognizable branding over social media.

The logo (and name) alone went through hundreds of iterations before we were satisfied. Finally we ended up with a recognizable and fun logomark that helped propagate our efforts through social media.