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August 12th, 2010

All companies usually have a Vision Statement and a Mission Statement . Many companies also make it a point to display the Value Statement.

But, how many companies focus on these statements when the teams are being trained for setting targets and achieving them? short term targets affect the long term goals of the company.
Your organization’s vision is all about what is possible, all about that potential. The mission is what it takes to make that vision come true.

The long term goals are set keeping the vision statement in mind but mostly the short term targets are influenced by the mission statement. And of course the values are the whole aura engulfing each and every thought, word, deed and action taking place in your organization.

All these inter woven together create an identity for your company which gives a unique image to the company and develops the company culture. Each and every team member contributes to the realization of these goals, targets and the image carving of the company.

Hence, it is very important that each and every team member is aware of the essence of these three statements which are not merely words but the source of the wholesome energy needed by the company to tread the growth path which has been set.

Once this is accepted by each and every employee only then it is possible for them to work as a family as the thought behind the action is usually the binding or bonding factor between people working together.

Whether a solo entrepreneur enterprise, an SME, a humble startup or a well rooted giant company , all have to keep on focusing with what their company identifies with as only then the full team can move in one direction.

The top management has to keep on reviving this knowledge periodically or on a daily basis in a subtle way as the main responsibility of the top management is to monitor growth and keep up the culture of the company and eventually achieve the long term goals i.e visions set by the visionaries of the company and harness the creative energies of the missionaries (the employees) of the company in sync with the mission.

There is a great insight on what happened to Yahoo when their focus shifted from their identity as a technology company to a media company on the following link:

The following extract from the above mentioned link explains the confusions in the mind of the people working at Yahoo. When such confusions arise and the top management does not pay heed to it them the future cannot be bright.

“One of the weirdest things about Yahoo when I went to work there was the way they insisted on calling themselves a “media company.” If you walked around their offices, it seemed like a software company. The cubicles were full of programmers writing code, product managers thinking about feature lists and ship dates, support people (yes, there were actually support people) telling users to restart their browsers, and so on, just like a software company. So why did they call themselves a media company? “

It is never too late to ask yourself – What does my company identify with?

About The Author

Founder of WebPro Technologies a Web solutions company based in India which focuses on building quality web presence for businesses. Bharati Ahuja is a SEO Trainer and speaker, Web Entrepreneur, Blog Writer, Internet Marketing Consultant.

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