The Global Bazaar was the 40th anniversary celebration of Travel + Leisure magazine, through which American Express Publishing promotes the world’s most inspiring and exhilarating places to visit. More than 5,000 consumers used to the finer things in life (and travel) paid $50-$75 to attend the event.

There was a Canadian flavour to the build-up. A CTC chuckwagon hit the road in New York three days before the Bazaar, handing out Calgary Stampede-themed maple donuts, pancakes and bison sliders to hungry New Yorkers on Wall Street and in Bryant Park. After the Bazaar closed its doors, the chuckwagon spent three days outside the Directors Guild of America theatre serving hungry thesps.

A range of advertising is already underway on American Express digital properties and through a series of sponsored tweets. These tweets highlight elements of CTC’s five Unique Selling Propositions for Canada in winter activities, food, film festivals and more and will continue into January 2012.

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