BLE 2011: President of Lucas Licensing signed up for Big Interview slot

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Howard Roffman to discuss the Star Wars brand and its plans for the future.

President of Lucas Licensing and global head of licensing for the Star Wars brand, Howard Roffman has been confirmed in the Big Interview slot at Brand Licensing Europe in October.

Roffman will speak as part of the Licensing Academy line-up at 1pm on Wednesday October 19th.

He will be discussing his work with the Star Wars brand, the key to its longevity and plans for the future. In addition, Roffman will share his insight on what it's like to work with the Force.

"Lucasfilm and Star Wars have had a presence at Brand Licensing Europe for many years, so it is a pleasure to be invited to take part in the Licensing Academy Big Interview at this year's show," Roffman commented. "I look forward to sharing insights about how Star Wars has continued capturing the imagination of generation after generation of fans."

Brand Licensing Europe takes place at London's Olympia between October 18th to 20th. Click here to visit the official website.

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