There was a time when automotive dealerships would snap a few quick photos of each of their vehicles and be done with it. But when consumers are searching for quality pre-owned vehicles, dealers should consider the factors that impact their buying decisions, with the leading factor being the importance of having a professional visual of the item in question.

According to the Democratic Leader Council, an authoritative source that studies everything from education to politics, “Most people, approximately 65 percent, are visual learners who have something like a little camera that captures information and shines it up on a mental screen,” so companies are now developing tools and techniques to make the vehicles in the pictures taken stand out more, to make the vehicles pop out at customers so they’re more appealing. Not only does this generate more interest due to better looking vehicles, it really helps dealerships sell vehicles better than ever before.

The National Automobile Dealers Association (NADA) 20 group in their “Best Ideas for Success” recently recommended that dealerships invest in

professional photo studios to help drives sales, which included using a photo booth, controlled lighting and large curtains in the background of the shot. While this would surely make used car photos look great and stand out, the amount of money it would take to get this set-up underway is enough to steer dealerships away from the idea.

In an effort to make the process much more affordable, a company called Nexteppe Business Solutions created a service called Proshots for dealerships, where vehicle photos taken at the premises can be placed in one of eight backdrops of choice, ranging from a crisp and clean wooden floor showroom to a pedestal hoisted up with a clear sky in the background, and even on a platform featuring a bright city skyline, all without costing an astronomical sum of money.

In addition to being an affordable option for dealerships, it presents the inventory of vehicles to consumers the way they were meant to be shown: in a clean and elegant fashion. Nexteppe also performs the Proshots service without the need for a studio, special equipment or additional staff, so it it’s a quick and efficient process. John Cooper, General Manager Golling Buick GMC uses the Proshots service and has a need for his inventory to stand above the rest. “My used car sales depend on internet traffic so they have to look better than my competition online and in person” said Cooper. But what about how the inventory looks? “With Proshots my inventory looks amazing and my traffic from all sources is up” finished Cooper.

In comparison to what other companies have done with their products, Nexteppe Business Solutions has come out ahead with their ProShots product, as all of the dealerships like local NY Jeep dealers that have exhibited the service via their inventories on their websites have a much cleaner look, and also have a much easier time selling vehicles than other dealerships that have not used professional services.

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Nexteppe provides dealerships with a dedicated support team and a full suite of all-in-one products including InControlPro, Comment Builder and ProSHOTS. Take your dealership inventory marketing and management to the next level with Nexteppe.

Learn more about how we can enhance your website’s design and enhance your inventory marketing and management by visiting us on the web or calling our New York office at 888-572-8892.