Products, Programmes and Tools for Creators

YouTube is empowering a diverse new generation of creators online by providing a foundation for artistic expression with lower costs, and the ability to reach a global audience anywhere, anytime, on any device.

One of the ways YouTube aims to nurture new talent is through state of the art production facilities where creators can learn from industry experts, collaborate and network. The first European YouTube Space opened in London in 2012 and last year another one opened in Berlin.

We work hard to give creators control over their content. Used by over 5,000 partners, Content ID scans over 400 years of YouTube video every day. It gives rightholders control over their content, allowing them to block it, track its use, or generate revenue.

AdSense is a free, simple way to turn a passion into a living by displaying targeted ads next to one’s online content. Creators or startup businesses can show relevant ads to their site visitors and customize the look and feel of ads to match their website.