SolarEdge Solar Co. Lip Dubs “Shine On” For New Year Cheer

Even though the Jewish New Year was a few months ago, and the Muslim New Year the first week of December, SolarEdge, the Israeli solar tech company that creates solar harvesting solutions has created a new video for the west –– a lip dub from RIO’s song “Shine On.” For the New Year. It’s cute, fun and a nice way to meet the Israeli team. I met the team at the recent Energy Tech Expo in Tel Aviv, and it was neat seeing some familiar faces, and the facilities where the company works and plays.

They did a great job with it. Two things stick out in my mind about the video: 1) This is the first tech yet alone cleantech company in Israel that I can think of that has used YouTube in this way. 2) There are a lot of women in the video. It got me excited that maybe the company had something like a 30 to 70 or better ratio of women to men. According to LinkedIn though the breakdown is 20 to 80.