Here’s Where I’ll be Spending my Time and Energy:

Your website is your main asset. It’s your piece of real estate, and real estate values typically go up (if you live in a good “neighborhood,” e.g., have a good, in-demand niche and service) and you take care of your property.

These aren’t going away either. We still need to connect and have good conversations.

If your website is your main asset, valuable “real estate” on this piece of property, your email list is like the gold in the safe in the basement of your mansion on that piece of property. Pure gold, baby! A good email list is better than any traffic you could buy.

All signs point to this being a solid recession-proof marketing method. It stands out more than ever because fewer people like us are using it.

Direct mail is also not going away, as evidenced by the U.S. Postal System’s $6.3 billion investment in a new vehicle fleet a couple years ago. It’s here to stay, and statistics show its as effective as ever.

I’ve hosted a 14 Big Ideas Retreats, 8 two-day seminars, and some one-day events. The next one is coming up in Phoenix. There’s nothing like the power of getting together live with people.

How can you do this for your own business? Find a way to put on an event for your clients, either a paid event where they tap into your expertise, or a free event to thank them for your business. It’s a great way to get to know people on a deeper level.

Over the years I’ve made a habit to meet with local clients. You get a much different feel for clients when you sit down face-to-face for coffee or lunch. They tend to stick with you longer and give you more referrals.

This is something the internet marketing crowd seems to ignore all together. Again, it’s another old school tool in a modern digital marketing world that still works.

I know I said I’m not putting my stock on other people’s property, but Amazon is in a different league than FB. Not better, just different, and it’s not experiencing the growing pains and backlash that FB is.

Amazon is a great way to get your name out there in a different way, and really set yourself apart from your competition.

If you don’t have an Author Page on Amazon, make this your year to do it. I’ve helped a lot of people with this. Let’s talk.

These are the seven pillars I’m building my business foundation on.

If FB goes completely south, I’ll have these other things in play and it won’t bother me.

Your thoughts? Any I’m missing? Which ones are you already using? Which one’s next? I’d like to know.

Author Steve Roller

I'm a business coach, author, copywriter, world traveler (33 countries on five continents so far), and professional speaker. In addition to helping companies get more customers and make more money, I help other writers create profitable businesses. I offer one-on-one coaching, professional copy critiques, and live, in-person business-building workshops. When I'm not writing, coaching, or speaking, I enjoy nothing more than hanging out with my wife and four kids and planning my next adventure.

Join the discussion One Comment

The more I struggle with successfully promoting on Facebook is the more I find myself thinking about this. Giving direct mail a try this month (I’m using your suggestion from that post about restaurants) and planning to write more on my websites. Thanks for sharing!