Do you want coffee or tea?

I spend a lot of my time explaining to clients how content strategy is not a project, but an approach and a discipline. And yet, for most organizations, the way the work gets done is through projects. When you’re thinking about where to spend your content strategy time and money, and where you’re likely to see a meaningful return on your investment, it’s important to understand that not all kinds of projects are the same.

Time to get to work(shopping)

Creating the CAaP methodology takes a lot of brain power and a lot of sticky notes. The CSI team has been workshopping with our new partners Bill Chen, statistical consultant and programmer, the design team at Spatial, and of course, our product manager Shelley Voyer.