9/19/12

Why I Support the NYC Soda Ban

Ever since news broke last week about the New York City’s
ban on the sale of large sodas (anything over 16 oz), I’ve been surprised by
the reactions of those closest to me. I, being someone that has just started a
graduate program in public health and plan to work in obesity prevention
research and policy making, immediately supported the ban and applauded NYC and
Mayor Bloomberg. Yet many of the people who I’m closest to and love dearly (and
who I know to be smart, logical, and compassionate people) are against it. They
don’t get the reasoning behind it, feel that it’s stupid, feel that it’s
pointless, feel that it’s constrictive. I disagree, and here is why…

From what I gather, there are two main camps that have
issues with the soda ban—people who drink soda and feel that they are being
imposed upon, and those who disagree with the regulation on principle and
believe the government shouldn’t restrict individual choice.

To the soda drinkers:

First off, I know you aren’t stupid, and I know that you
know that soda isn’t good for you. But just in case, here are a few highlights
to remind you why you should maybe think about switching to water…

Empty
calories- a 12 oz can of Coke or Sprite contains 140 calories, and a 12 oz
can of Sunkist or Mountain Dew delivers 170 calories. Even worse, these
calories are not registered appropriately by your body, so you don’t get
full from them. At least if you eat a candy bar, your body will realize
it.

Okay, so let’s say you know all of that, and you still want
to drink a soda, and you just can’t/don’t want to limit yourself to a smaller
portion size…

With the NYC Soda Ban, there is nothing stopping you from
getting TWO 16 oz bottles of soda. Or you can buy a 6 oz drink at McDonald’s
and get a refill. However, both of those options requires you, the consumer, to
make the CONSCIOUS decision to get more. Making the split decision to upgrade
to a large soda instead of a medium while at the drive thru is too simple to
do, especially when you are able to do so for only pennies more.

Having to buy two separate drinks also gives you a LOGICAL
and HEALTHY point at which to stop drinking! Instead of having a huge soda in
front of you that you start mindlessly drinking until it’s all gone, you will
have to consciously get up and go get a refill or open up a second bottle. At
that point you can evaluate your consumption and decide whether to drink more.
One of the great things about this regulation is that it makes people who will still drink soda more aware of how much they are drinking. It isn’t saying
don’t drink—it’s saying drink LESS.

To the second camp, the people who think that government
should stay out of the free market and that people should be able to buy what
they want to buy, let’s imagine a scenario, that although a tad silly, I hope
proves a point:

Today, a fair amount of people go the gas station from time
to time and buy a standard pack of gummy bears to eat. An average gas station
size bag of gummy bears weighs approximately 5.3 oz. Most people don’t eat
gummy bears every day-- it’s considered a treat, right? You might mow down a
bag every so often, but probably not every day, and definitely not multiple
times every day.

Now imagine that by 2040, nearly half of the US population
eats not only a bag of gummy worms everyday, but the equivalent of 3 bags of
gummy worms (15 oz worth), all sold in ONE BIG BAG. And some people really, really like gummy bears and buy a
huge bear each day that weights 80 oz.

Some people may only want a 5 oz bag of gummy bears, but
have difficulty finding stores that sell such a small portion. So they
get a larger bag and find themselves eating the whole thing because it’s
just there. Or, maybe they go into a store wanting a 20 oz bag, but find they
can get 30 oz for only pennies more (or maybe even the same price), so they upgrade
to the larger size. Again, they didn’t really want the extra gummy bears, but
they end up eating them because they were essentially free (and let’s face it, they taste
amazing).

Now, I think we can all agree that if this was America’s
current situation, it would be time to curb the damn gummy bear consumption in
this country. There would be no godly reason that someone should be eating that many gummy bears every single day, let alone that someone should even be able to
purchase a 80 oz gummy bear. If someone really wants that much gummy bear, they can buy multiple bags, and the Gummy Bear Industry wouldn't be any worse off for it.

Unfortunately, the current soda situation in America is not
too far off from the scenario above (and actually, it’s a lot worse situation
since soda doesn’t even fill you up like gummy bears do). The gummy bear ounces
above are pretty consistent with the soda ounces that are ingested by the
average American, both in the past and today. The original McDonald’s fountain
drink served in 1955 was 7 oz (which is smaller than the kiddy size served
today). A McDonald’s small today is 16 oz, a medium is 21 oz, and a large is 32
oz. Currently, the average amount of soda drank per capita, per day is 15 oz.
And 7/11’s current Double Big Gulp is 50 oz—although they once sold a Team
Gulp size that topped out at a crazy 128 oz.

In our pretend Gummy Bear obsessed world, it would be time
for the government to step up, look out for its citizens, and put an end to the
craziness. Instituting a law like the NYC’s Soda Ban wouldn’t stop people from
eating gummy bears (it wouldn’t even aim to do so), but it would ensure that portion
sizes would be more appropriate, and the healthier choice would become an easier
choice. True, people could no longer buy a World’s Largest Gummy Bear or even a
15 oz bag worth, but are they really being hurt by that? They would still have access
to smaller 5 oz bags of gummy bears, and those who really wanted to ingest more
gummy bears could absolutely do so by buying multiple bags. However, in order
to do so, they will have to make a conscious decision to eat more, and they
will have to pay more for it-- neither of which I believe is too much to ask.

The NYC Soda Ban isn’t perfect, and it isn’t a cure-all.
Yes, people will have to make adjustments to the way they do business and the
way they live their lives, but I don’t think that should prevent NYC from
trying a very worthwhile policy initiative. In addition, there will have to be
a lot of other policies and health education programs implemented to truly make
a different in the NYC obesity rates, but a soda ban is one small piece of the
puzzle that aims to improve one huge risk factor of obesity.

I know I haven’t given you any hard facts or quoted any
research that shows that a soda ban will work, but it exists if you look
for it. I didn’t want to present scientific evidence however, because I think
to the average person who doesn’t really give a rip about science, and just
wants to be able to drink a damn soda, it’ll be lost. Which is absolutely okay.
I wholeheartedly think the fundamental reason why we have such an issue with
obesity/chronic disease epidemics and why we struggle to beat it is that we
have made health too hard to understand, too difficult and confusing to
achieve. I hope to change that in some way in my career as a public health
professional. If you have questions or rebuttals, feel free to
ask/comment/yell. Discourse is what this country needs to solve our nation’s
issues, along with compassion and common sense.

1 comment:

I'm pretty neutral on the topic myself.. I think it's a good idea to raise awareness to how much we over consume, but I can also see how it seems like a silly regulation. A person can buy large quantities of alcohol at a bar, people know that alcohol is bad for them... Not that I disagree with the soda ban, haha. It just seems there are more dangerous things to regulate.

What I believe...

-Being healthy shouldn't be difficult and it shouldn't be expensive-A healthy home cooked dinner always trumps fast food-Paying extra for organic is worth it-Dessert and wine are a part of a healthy diet-If you've never run in the rain, you've never run-Nights in are better than nights out-Everyone is an athlete, most of us just haven't realized it yet-Laughter and exercise are the best medicines