These T-shirts just might bring a new subscriber to The Tidewater News. In addition to the shirts that are sparking conversation in the community, you'll find links in this article to the paper's radio and TV commercials.

It is said that the best offense is a good defense. At The Frederick News-Post, victory has come on both sides of the game, with Leap Media Solution's Customer Lifecycle Marketing curriculum going on the offense to create an integrated customer retention campaign, while mitigating losses of both customers and revenue in the process.

During Week 2 of the Kentucky New Era's "Everybody Sells" promotion, players each received a t-shirt in their team color with “RU?” printed on the front in large print. This was designed to get everyone asking the question: R U What? (Are you a subscriber?)

If its creators have their way, RedPost racks will rapidly expand from their South Bend beta test into wide adoption at indoor retail spaces across the country. The RedPost racks would replace the industry’s old metal wire racks with a kiosk that’s endlessly updating in real time.