MSN’s Business on Main highlights Pete & Gerry’s and Jesse Laflamme ’00

Jesse Laflamme ’00, manager of Pete & Gerry’s Organics, oversees an operation that’s the antithesis of factory farming. Hens live cage-free in open barns, lay their eggs where they wish, and have outdoor access. Photograph by Phyllis Graber Jensen.

A story posted on MSN’s portal for small businesses and entrepreneurs, Business on Main, includes Pete & Gerry’s Organics, the family egg business managed by Jesse Laflamme ’00.

Under the headline “Businesses find benefits in going green,” writer Joanna Krotz notes that “Pete and Gerry’s, located in New Hampshire’s White Mountains, is a regional powerhouse, distributing ‘certified humane’ organic eggs up and down the East Coast.”

Laflamme says compound annual growth is at 35 percent, “with revenue north of $50 million.” He also works to support family farms by partnering with 40 or so neighbors, some of whom switched to egg production after the success of Pete and Gerry’s.