Credibility – with a well written blog you can showcase your expertise and position yourself as an expert.

Relationship Building – your blog can not only be a place to regularly communicate with your current clients, but also a way to gain new clients. Through your writing and your responses to comments, potential clients gain familiarity with you which makes it easier for them to take the step to make contact with you when they have a legal issue to resolve.

Information Library – the archive of blog posts is a repository of knowledge where you can direct your clients to articles that help them understand their legal position.

Drive traffic to your website – by writing blog posts your website will do better in search results because Google prefers websites that are regularly updated and which can be seen as an information resource.