Fuel-efficient Ram to gain more market share

The 2013 version of the Ram is getting ready to get more market share with better fuel-efficiency. It is powered by 3.6 liter and 305 hp in a V6 engine, and thanks to new features the truck has a fuel economy rating of 18 city/25 highway. It is much better than current model: 14/20. It will be introduced in late 2012 starting at $23.585 and there will be more engine options such as the 4.7 liter V8 or the 5.7 Hemi V8. Outside the car will not change. But the good things come inside as it will offer the Start/Stop system, active grill shutters, adjustable suspension to lower the truck when it goes in high speed roads to reduce air drag. All those features will allow the largest member of Fiat-Chrysler alliance to reduce its fuel consumption and bring new customers as it will be the most efficient truck available in the US market. Recently Ram trucks had gained more market share without being really competitive in terms of fuel efficiency. In the last year Ram has been able to gain market share among big trucks.

Units sold and market share of 3 main trucks in US market. The Ram has gained more market share in the last year but it still far away from the good years before the financial crisis. Source: http://www.bestsellingcarsblog.net

I think Ram trucks should be success in the Balkans. They should come as CKD for assembly in Serbia or Turkey plant and distributed in the Balkans, Turkey and Middle East. Speaking of Serbia where I live – our roads are horrible, so classic european vans like Ducato Maxi often have issues. Pickup trucks also get incentives, such as cheap registration regardless of the engine volume. Ram 1500 with Iveco 2.3mjet and 3.0mjet diesel power would be an ace in hole and many companies would use them to replace their eurovans