Founder of Baby Moon, Kelly Su, was inspired to create the Baby Moon pillow and neck support after her own baby, Kaitlyn, was developing a flat head at 3 months. While her pediatrician said Kaitlyn’s head was not severely flat yet, it could get worse - potentially developing positional plagiocephaly, also known as “flat head syndrome.” After searching for solutions and reaching out to other moms for advice, she found “flat-head syndrome” was more prevalent than expected - but solutions were limited. So as a designer and concerned mother, Kelly created an innovative pillow which would become the Baby Moon pillow and neck support.