​A strong internet presence is vital for a business in a world where more and more of what happens in society and the economy takes place online. Just as a physical store attracts more customers when it is in a prime location, so too does a website when it is connected to a memorable domain name - a powerful brand that resonates when people hear it.

Naming your business is one of the most important decisions you will make. Securing the matching domain name goes hand in hand with that, and doing so gives your brand consistency, strength and authority in the mind of consumers.

The name you choose gives your business its identity and represents who you are as a company. Things to consider when choosing a brand name include:

Is it easy to spell and pronounce?

Are there multiple ways to spell it? That is, does it pass the radio test?

Can it be easily remembered?

Is it too long?

How similar is it to existing brand names?

Does it represent who you are as a company?

Is the matching domain name available in .com or the most popular extension where you plan to do business (e.g. .com.au in Australia, .co.uk in the United Kingdom)?

Are the social media handles available?

To assist you with branding ideas, you will find a wide range of brandable domain names in a variety of industries here at Domain Wardrobe. We currently have domains available in the following extensions: .com, .net, .org, .biz, .me, .com.au, .net.au, .melbourne, .sydney, .org.uk and .net.nz