Obama ad hits Romney for position on Sotomayor confirmation (Updated)

9/14/12 10:44 AM EDT

Both the Obama campaign and the pro-Obama super PAC Priorities USA Action are out this morning with new Spanish-language ads, including one from the Obama team that hits Mitt Romney for not supporting Sonia Sotomayor's confirmation to the Supreme Court.

"I want to talk to you about Supreme Court Justice Sonia Sotomayor. When she was nominated by President Obama, we all celebrated — Puerto Ricans and all Hispanics," the ad's narrator says, per an English translation. "But Mitt Romney was opposed to Sotomayor. He offended me when he stated he would have voted against her nomination. … and now he wants our vote for president?"

The other new Obama ad, "De Eso Nada," focuses on the economic crisis and says Mitt Romney will make things worse.

"The policies of the last Republican president were disastrous," the ad's narrator says. "Obama stopped the crisis and we are recovering. And now Romney and Ryan ask us to return to the policies that CAUSED the crisis."

From Priorities USA and the Service Employees International Union, there's "Votemos," an ad with one version running in Florida, and another in Colorado and Nevada. Both ads urge Latinos to vote against Romney.

"Mitt Romney made millions while the companies he directed fired thousands of workers," one person featured in the Florida ad says.

"Perhaps we don’t have the wealth he has, but we have dignity, we have values, we have the tools in our very hands….Our voice must be heard," another person says.

It's a lot of Spanish-language media to be released all in one morning, and underscore the importance the Latino vote plays for Obama's chances in November.