The blockchain future is here. And it needs a few good names

Although the term blockchain might sound like a torture device, you might know it from another source: Bitcoin. Blockchain technology is the foundation and principal innovation of bitcoin, the dark web’s infamous cryptocurrency. Blockchain is also the foundation of Ethereum, which some see as a successor to bitcoin.

So this quick decoding not only reveals that The DAO is a venture capital fund that tracks its money via a blockchain technology — a database — named Ethereum. It also shows how the meanings of these three names are at best confounding and at worst unnerving, evoking big government, immateriality and darkness both individually and as a group.