Not Not Tacos

San Diego, California

I seriously can’t express how excited I was when I found out that I had been hired to design the brand identity for Not Not Tacos. Why?

1). I really LOVE tacos!

2.) I love how creative the concept is. To take other non-taco and non-Mexican foods and put them in a taco? Genius.

3.) Speaking of geniuses, I got to work directly with Sam Zien, aka Sam The Cooking Guy. Sam is not only a culinary genius, but he is a truly nice, funny, charismatic guy. He has a loud, booming voice (just like on tv!) and his enthusiasm for (and “f*ck yeahs” to) my designs made the project truly a blast to work on. I hope you enjoy seeing my process.

If you’d like to experience Not Not Tacos for yourself, you can find it in the Little Italy Food Hall in sunny San Diego, CA.