About ETC

The European Travel Commission (ETC) is the non-profit organisation responsible
for the promotion of Europe as a tourist destination in third markets. Our 32 member National Tourism
Organisations work together to build the value of tourism to all the
beautiful and diverse countries of Europe through, in particular, cooperating in
areas of sharing best practices, market intelligence and promotion.

Research

ETC research activities are meant to deliver its members the intelligence support
necessary to keep a competitive edge in the global tourism market. ETC research
activities identify and analyse tourism market trends and produce knowledge on
relevant and fastest growing outbound markets. ETC also disseminates best
practice examples in the area of tourism marketing and promotion.

European Tourism 2014 - Trends & Prospects (Q4/2014):

Summary

International tourism in Europe set a new record in 2014. For 2015, ETC expects the European tourism sector to continue growing around its long-term annual average growth. However, dark clouds seem to be gathering over the waters in which the European tourism has been sailing over the past years.

Most ETC members report faster growth than the regional average (+4%), dragged down by reduced tourists’ flows in the Eastern part of Europe. The recovery of major source markets, efforts in promoting travel outside the main season and themed promotional activities are among the factors that mostly contributed to another successful year. In 2015 ETC expects the European tourism sector to continue growing, slightly slower, between 2% and 3%.

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