News

Mix: Unity, Marathon, Apple brand

By Charles Starrett ● Monday, March 31, 2008

3D game development tool provider Unity Technologies has announced the company will support game development for the iPhone. “With iPhone support, Unity is poised to become the single source for game developers who want to create best-of-breed, 3D-quality games that can be easily and quickly ported to all platforms, including consoles, devices, PC/Mac, and now, the iPhone,” said David Helgason, CEO of Unity Technologies. The company has also created a beta program for iPhone developers that will “provide hands-on support to drive 3D content creation and deployment of mobile games.”

The IAAF Road Running Commission, the world’s governing body for marathons, is considering a ban on iPods during competition, citing insurance and safety concerns. USA Track & Field, the sport’s state-side governing body, has already issued a similar ban; however, David Bedford, the race director of the London Marathon who also sits on the commission, said “It’s a rule that will not be picked up in this country. It is completely unenforceable.”

A new survey conducted by online magazine brandchannel.com found the Apple brand topping several lists. The iPod maker was the top response out of people asked “Which brand inspires you the most,” “What brand can you not live without,” “What brand is most likely to revolutionize the branding industry in the next five years,” and other similar questions. The survey was conducted among nearly 2000 brandchannel readers in 107 different countries, 74 percent of which work in the marketing industry. [via Scientific American]