If you use a result, observation or generalisation that is not your own, you must usually state where in the scientific literature that result is reported. The only exceptions are cases where every researcher in the field already knows it: dynamics equations need not be followed by a citation of Newton, circuit analysis does not need a reference to Kirchoff. The importance of this practice in science is that it allows the reader to verify your starting position. Physics in particular is said to be a vertical science: results are built upon results which in turn are built upon results etc. Good referencing allows us to check the foundations of your additions to the structure of knowledge in the discipline, or at least to trace them back to a level which we judge to be reliable. Good referencing also tells the reader which parts of the thesis are descriptions of previous knowledge and which parts are your additions to that knowledge. In a thesis, written for the general reader who has little familiarity with the literature of the field, this should be especially clear. It may seem tempting to leave out a reference in the hope that a reader will think that a nice idea or an nice bit of analysis is yours. I advise against this gamble. The reader will probably think: "What a nice idea---I wonder if it's original?". The reader can probably find out via the net or the library.

If you are writing in the passive voice, you must be more careful about attribution than if you are writing in the active voice. "The sample was prepared by heating yttrium..." does not make it clear whether you did this or whether Acme Yttrium did it. "I prepared the sample..." is clear.