React fast when your brand is in the news

Measure all your crucial brand metrics with SurveyMonkey Audience

Surveys can answer your questions at all stages of the brand conversion funnel. Send repeat surveys to consumers in your target market, stay within your budget, and detect trends over months and years.

Brand awareness

Have consumers heard of your brand?

Brand familiarity

How well do consumers know your brand? Have they used it?

Brand personality

What attributes do consumers associate with your brand?

Brand favorability

Do consumers like your brand more or less than your rivals?

Brand consideration

Is your brand in consumers' consideration set?

Brand choice

What brand would be consumers' top choice?

Brand loyalty

Do consumers in your category switch brands a lot?

Brand Net Promoter® Score

Are consumers willing to recommend your brand to others?

How to power your brand research with SurveyMonkey Audience

Reach your target market now

Our global panel is the most precise way to access your ideal sample. Use targeting options, custom screening questions, and more to find consumers in any group.