French luxury label Givenchy is launching a $300 lipstick in its signature deep red shade in the Le Rouge line, clad in crocodile skin. Limited to only 3,000 pieces, it will be available at Barneys New York starting October.

Le Rouge's journey since its inception in 2013 has seen Givenchy play with the lipstick in many ways – from launching vibrant shades like fuschia and creamy beige, to encasing it in lambskin.