Sales Messaging: Focus on Solutions, Not Features and Benefits [Video]

Creating Effective Sales Messaging to Connect with Customers

Traditional salespeople tend to focus on the features and benefits of their product. But sales prospects can struggle to interpret how the features and benefits specifically help them. When prospects are confused, it is easy for them to say no.

By changing the messaging in your sales conversations to focus on compelling reasons to do business, sales prospects will see a solution to their specific pain points.

Easy Ways tO Adjust Your Sales Messaging

Learn the benefits of crafting sales messaging that addresses the impact of the prospect’s pain, plus get examples of how to do that in this video from sales consultant Rob Lime.

Learn how to use questioning strategies when you hear a simple “yes” response in order to more quickly qualify prospects and speed up your sales cycle. Watch now as sales trainer Paul Lushin shows you how in this video.

Sales messaging focused on a prospect’s pain points is more effective than messaging that focuses only on the features & benefits of a product. Learn why you should change the focus of your sales messaging in this video from sales trainer Rob Lime.

In this sales coaching video from Lushin sales consultant Emily Shaw, learn how to set yourself apart from other sales people by placing your focus on your client & striving to meet their needs during the sales process. Watch now!