The New York Times Tweeks Its Credo

Terry Mattingly

The New York Times has for generations printed its credo on page one to inspire the faithful: "All the News That's Fit to Print."

But times changed and the high church of journalism was challenged by radio and television news, which was followed by a tsunami of news, rumors, opinions and criticism on 24-7 cable news networks and the Internet. The result has been a subtle change in doctrine at the Times, although the Gray Lady's motto has stayed the same.

Around-the-clock competition has "caused us to shift our emphasis from information as a commodity and play to different strengths -- emphasizing less the breaking facts than the news behind the news, writing more analytically," said executive editor Bill Keller, speaking at last week's National College Media Convention.

"We long ago moved from 'All the News That's Fit to Print,' to 'All the News You Need to Know, and What It Means.'"

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