Can the simple, everyday act of applying moisturizer change how a woman feels about herself? P&G’s Olay believes so. Since 1952, this iconic brand has helped women all over the world feel more youthful and more beautiful every day.

In 1952, Graham Wulff, a South African chemist, set out to create a lotion that would meet his wife Dinah’s requirements: One that absorbed quickly and restored moisture like no other. With Dinah’s help, Wulff refined his creations until finally, one formulation met their highest standards.

Watch the full story of how Olay came into the world, and its rise to household icon today.

The Innovation Continues

We continue to evaluate and pilot opportunities in both developed and developing regions.

For example, our GARP team, with the cooperation of government stakeholders, conducted a comprehensive study in the Philippines to understand the tonnage and composition of the waste stream, including the percentage that is biodegradable, recyclable and residual.

The results led to the design of an integrated, profitable and replicable waste management business model—all from materials that would otherwise be thrown away.

We also are partnering with the Asian Development Bank with the goal of piloting this business model in Antipolo, Philippines; the project has been offered to another company that will own and operate the facility.

Worth From Waste

Learn how we're working toward zero manufacturing waste at all of our sites, worldwide.