The VR concept is a proposal for a 2012 sports car from Swedish design firm Paulin Motor Company, led by former Ford designer Daniel Paulin. Paulin is a company which attempts to predict the future design direction of vehicles, and the VR Concept is the first of their designs. A "precision crafted performance car" which blends sculptured surfaces and clean graphics. The Paulin VR Concept is "about simplicity and functionality in true Scandinavian fashion." The Paulin VR Concept is laid out around a 2-seat, front engine configuration. Among the most striking visible features are the wheel surrounds both front and rear which are a different color to the rest of the body, and an expansive glass fighter-jet style canopy which opens in a dramatic manner, the windscreen lifts up and forward and the doors open in a scissor-like manner to enable entry.

Other less noticeable yet novel features of the Paulin VR Concept include the two-part retractable rear spoiler with adjustable downforce which when not in use hides neatly into the rear bodywork, and rearview external cameras positioned above the rear arches replacing the side mirrors - the display is positioned above the instrument panel. During the development of the VR Concept Paulin worked with another Swedish company, Opticore, who provided the visual tools to display the concept to such a high level of detail without the need for scale models.