Sales and Marketing Alignment Survey Pulse Report

Sales and marketing teams can have a hard time speaking the same language. But a new survey by LeanData explores the depth of the communication problem, and how an Account-Based Marketing strategy can help bridge the divide.

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The Long Hunt: How One Deal Happened

It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with ...

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Bringing the Human Touch to Sales

Add value to someone’s life before you try to sell them something. That’s Business 101, right? And that str...