Are liberal viewers cheap? Brands pay much more for ads on Tucker Carlson’s show than on Rachel Maddow

The going rate for ads on cable news shows seem to suggest liberal viewers are cheaper than conservative viewers.

…at least, that’s a likely take given the vast disparity.

While MSNBC’s Rachel Maddow has been topping Fox News Channel’s Tucker Carlson in viewers of late, brands are paying three times more for ads on Carlson’s prime time show than on Maddow’s, according to Standard Media Index.

Other notables listed include Sean Hannity, who saw ad revenue increase 53 percent over last year, getting a unit cost of $11,237, and CNN’s Anderson Cooper, who does not come close to Carlson, but tops Maddow at $5,975 per spot.

The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.