Month: November 2017

The window shopping experience is currently facing a downward trend. Emerging trends in the fashion industry require the typical brick and mortar retail stores to look for new alternatives to attract customers. With the rising trend in internet usage, more customers tend to shop online from the comfort of their homes. This means fashion brands have to move to an e-commerce platform to prevent themselves from losing out. While you may also acquire an online platform, the fashion brand may face the challenge of having to compete with already established brands that control large shares of the industry and the market.

Kate Hudson’s Fabletics brand is one brand that found success in the fashion industry in less than four years. The uniqueness of their online strategy has enabled them to navigate through the tough challenge and raise over $200 million in sales.

Fabletics have been able to achieve success due to their reverse showroom strategy. The technique is based on the customer’s shopping experience whereby the customer can quickly window shop on the company’s online platform for a good deal before making a decision. Through a subscription model, customers can get workout clothes they desire for their gym activities once every month by browsing through the displayed photos. Once the customer is satisfied, they then proceed to do the real buying at Fabletics physical stores. This model incorporates both the online and the traditional purchasing method.

Fabletics’ focus was that purchasing an apparel for women was more of a psychological process to achieve reverse showroom technique. By taking the lifestyle quiz, you may be able to identify an apparel that will fit your needs. This will help build satisfaction and concurrently grow their sales revenue. This method has seen an overall increase in Fabletics members, additionally increasing brand loyalty and forging better customer relationship.

Under Kate Hudson, Fabletics is capitalizing on content marketing to build their brand. Her transition from her famed role in “Almost Famous” was a swift one. The 38-year old actress established the name with the help of TechStyle Fashion Group to fill the gap in the athleisure apparel market. Her understanding is that by engaging consumers on popular social media platforms will quickly translate into increased sales projections. Although Kate is proud of her accomplishments with Fabletics, she insists that she intends to remain an actor throughout but will play a vital role in Fabletics success.

Much has been made about the divisive talking point and whether or not President Donald Trump’s election campaign was directly run or influenced by Russian government officials. It’s likely to be a case that’s not resolved for some time, but in the meantime many political activists have come to the understanding that big money and foreign governments should have no influence in the US Elections. Fighting for this cause is End Citizens United, a grassroots activist group whose mission is to end corporate corruption in US Elections and a group that’s spoken up about the Trump campaign and possible financial ties to Russia.

Much of End Citizens United’s focus on this issue has been how the Russian government purchased Facebook ads that they believe directly influenced the 2016 election. Just how much of those ads were purchased and how much they were tilted towards then candidate Trump is still unknown, but End Citizens United would like to see a change in how foreign governments can intervene in campaign ads. They would also like to see a change in the way candidates can receive funds including some that they say are received in private donations. End Citizens United supports a bill that’s currently sitting in the House known as the DISCLOSE Act which would require 100% disclosure of all campaign finance money.

End Citizens United is completely run by grassroots people who would like to see an end to politicians reaching office completely under the influence of the large corporations and single billionaire donors. Their foundation was founded in 2015 in reaction to a decision made the US Supreme Court in 2010 that favored Citizens United over the Federal Elections Commission and brought about more big money spending in local and federal elections. End Citizens United has since come out and sought to get politicians in office who can get more fair election laws passed and restore political power to the people.

End Citizens United is run by several notable activists including President Tiffany Muller who is recognized as growing the PAC from a small non-profit into one that now has millions of members from around the US and relies on individual donations usually as small as $10. Some notable candidates End Citizens United has supported include Senators Maggie Hassan in New Hampshire, and Catherine Cortez-Masto in Nevada, but most notably they backed 2016 presidential candidate Bernie Sanders who’s seen as the ultimate champion against big money. End Citizens United has also recently spoken up about attempts to repeal the Johnson Amendment, an act set forth by President Lyndon B. Johnson that prevented the influence of church money in political elections.