It's a popular method called "palletizing," which involves removing products from their original packaging and storing them in more compact containers.

While some people were curious about the technique, others were furious to see the makeup in this unusual state.

Less than a year from its debut, Rihanna's Fenty Beauty has taken on a sacred, almost saintly aura — Not surprising since it was named one of Time magazine's Inventions of the Year for casually helping redefine beauty and call out entrenched beauty industry bulls---, NBD.

Needless to say, people feel very strongly about their Fenty (and even use it to create sick body art in tribute to RiRi's genius), which is why one particular use of Fenty lipsticks has people engaged in a full-on internet debate.

Priscilla Ono, who happens to be the official global makeup artist for Fenty Beauty, took to Instagram to share a photo that (like so many things on social media) turned out to be a bit incendiary. In her well-styled boomerang, she shows off her latest adventure in "palletizing" — read: twelve of the already iconic shades of Rihanna's Fenty lipstick partially squashed into a palette.

"Palletizing" is pretty standard stuff for makeup artists who want to save space in their kits by condensing their tools. But that didn't stop Instagram from freaking out.

While some reactions remained curious — "I have never seen this before. I'm very intrigued," one user wrote — and others inquired as to how one obtains a vessel for said palletizing, most reactions read as though Fenty Palettegate was the biggest debate of 2018. For every comment swooning over the obsession-worthy shades, another attacked the audacity of squashing them.

"This really hurt me idk why," one user wrote. "Can't even pretend like this doesn't p--- me off," another said. And then there was this strongly worded reaction: "This just hurt my soul. You need to be arrested."

Considering Ono is kind of the global authority on how Fenty Beauty products should be used, we're going to defer to her expertise on this one.

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