Business Dynamics

When you make a mistake, sometimes a good email apology can help smooth things over. I’ve received several of these messages in the last several months. Miss-step happens Technology, like people, is...

Do you have an important message to get out that includes a video? Technology has created something you are going to love adding to your direct mail — mailers with video screens! These mailers have an...

Self-inflicted wounds in Google AdWords can lead to frustration, fewer customers and less money — not good things. When used correctly, AdWords is a powerful, efficient advertising platform that brings...

A couple months ago, a colleague and I were discussing marketing over lunch, and he threw out the idea of a post themed after “How to Lose a Guy in 10 Days.” There’s a reason I hang out with my colleague...

1) Budget for Success in 2017 Make sure you've allocated enough resources (people and money) to accomplish your company's goals for the year. The size of your marketing budget will also depend on how much...

Cute and memorable: We’ve all seen those basic explainer videos that show you how to scramble an egg, use complicated software or understand science. It shouldn’t be that hard to make one demonstrating...

On one of our first dates, we sat across the table from each other at a sushi restaurant in Chicago and shared stories of growing up in the midst of financial challenges. Shawn’s parents were educators in...

As a marketing professional, your main objective behind creating and sending an email campaign is to reach straight into the respective inbox without getting into any spam traps. However, spam filters and ISPs...