MELVILLE, NY, APRIL 20, 2005 – Incorporating upgrades based on user feedback and
advancement in technologies, Nikon (www.nikondigital.com) today introduced the D70s
6.1-effective megapixel digital SLR camera. The D70s builds on the success of its popular
predecessor, the D70, with multiple internal and external refinements including an
improved autofocus system, larger LCD monitor, the addition of a remote cord port, new
graphic user interface, among several other enhancements. Designed for a broad range of
consumers from experienced and amateur photographers to beginning photo enthusiasts and
hobbyists, the D70s offers a proven track record of superior image quality, robust
performance, and advanced new features.

The Nikon D70s maintains leadership in its class of cameras and offers tremendous value to
customers by combining various new and existing technologies into a comprehensive feature
set. Its DX format 6.1-effective megapixel CCD sensor is optimized to deliver images with
excellent sharpness and clarity. An improved autofocus system delivers enhanced
performance, especially in Dynamic area AF and Dynamic area AF with closest subject
priority modes. This combined with Nikon’s unique Dynamic Buffer technology (that allows
the camera to continuously take up to 144 pictures at a speed of three pictures per
second*) makes the D70s even more responsive and when photographing fast moving subjects.

“Nikon’s commitment to its customers is exemplified with the introduction of the D70s.
Nikon has taken an internationally best-selling digital SLR camera and made it even more
appealing to hobbyists and photo enthusiasts by incorporating a range of enhancements and
new features that were based largely on the feedback we received from our customers and
research findings,” said Steve Heiner, general manager of Digital SLR Systems for Nikon
Inc. “The D70s now represents the best combination of performance and value for photo
enthusiasts, and offers superb image quality, advanced speed and simple, intuitive
usability. We are confident the D70s will continue to build on the popularity of the
D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and
externally, in addition to all of the advanced features and innovations found in the D70:

A refined 5-area autofocus system now has an all-area search priority to go along with the camera’s single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.

The camera now boasts a larger 2.0-inch LCD monitor, making it easier for users to review images and access menus.

A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release

A built-in Speedlight with a wider angle of coverage, supports 18mm lenses.

A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.

A higher capacity EN-EL3a battery offers users more pictures per charge. The EN-EL3a battery comes with a new, smaller MH-18a battery charger. Both the new battery and charger are included with the D70s.

System Versatility: DX Nikkor Lenses

The D70s joins Nikon’s current selection of digital SLR models and inherits the popular DX
format sensor and Nikon F-Mount, making it seamlessly compatible with all AF Nikkor lenses
and Nikon’s exclusive DX Nikkor lenses. Designed exclusively for use with DX Format
digital SLR cameras, DX Nikkor lenses deliver a wider picture angle, higher performance,
and outstanding center-to-edge-to-corner image quality, while realizing smaller and
lighter designs. All DX Nikkor lenses have a picture angle comparable to that of 35mm
format lenses with a 1.5x factor. Since the introduction of the DX Nikkor lenses, the
series has grown to include six lenses. These include:

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance
that is unrivalled in any other digital SLR camera in its class. Designed to be a part of
Nikon’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts Nikon's
exclusive i-TTL flash control technology. In addition to normal on-camera use, the D70s’
built-in Speedlight can also be used in Commander Mode to remotely control one group of
multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative
lighting control while still maintaining point-and-shoot simplicity. Alternately, an
SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control
of up to three remote groups of wireless Speedlights, with each group consisting of any
number of Nikon SB-800 or SB-600 Speedlight units. The D70s lets you shoot at
synchronized speeds up to 1/500 second for great fill effects under brighter light
conditions, while FV Lock maintains the measured flash value while recomposing the shot so
you still achieve the appropriate flash output for the subject.

Powerful Software: New Nikon PictureProject™ and PictureProject In Touch

Software is a key component of the digital photography experience, and a key component of
Nikon's Total Imaging System. After conducting exhaustive worldwide research into
customer expectations, requirements and work habits, Nikon has developed the new
PictureProject 1.5 image management and editing software. Based entirely on a new software
architecture that empowers customers of varying skill levels to maximize their digital
photography experience, Nikon PictureProject 1.5 boasts powerful features wrapped into a
brand new interface that navigates quickly and is easy to master. While PictureProject
1.5 is already a dynamic new addition to Nikon photography, the software also supports
plug-ins, allowing users to add new features, as technology and the digital camera market
evolve. The software allows users to easily transfer images to PC’s or MAC’s and browse,
organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW)
files, PictureProject 1.5 works in close unison with Nikon Capture 4.2 as the ideal
companion to its powerful feature set.

With Nikon’s PictureProject In Touch™, users can share photos without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of pictures between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, Nikon can ensure that its customers will always keep ahead of the technology curve.

The Nikon D70s will be available either as an Outfit or a Set. The D70s Outfit includes
the camera body, rechargeable battery, charger, new Nikon PictureProject™ software, neck
strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s
Set includes all items mentioned above except the lens. The D70s Outfit will be available
for an estimated street price of $1199.95, while the D70s Set (body only) will be
available for an estimated street price of $899.95*1. The camera will ship in early May
2005.

Continuous shooting at 3 frames per second for a continuous burst of up to 144 pictures (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA CompactFlash™ card) thanks to improved buffer memory handling, faster image processing, increased memory card access speed and greater system bus bandwidth. (The number of continuous shots possible in a single burst may be fewer depending on the type of CF card used.)

Ultra-short shutter time lag is hardly noticeable and offers very quick response.

Immediate power-up has the D70s ready to take pictures before your finger can reach the shutter button.

High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.

Fast shutter speed with a range from 30 to 1/8,000 sec. for full creative control.

Fast flash sync shutter speeds up to 1/500 sec. available for great fill-effects under brighter light conditions.

Nikon’s built-in iTTL automatic balanced Fill-Flash can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within Nikon’s Creative Lighting System.

Flash exposure compensation; a comprehensive selection of compensation tools enable more versatile picture taking; tools for ambient light, flash illumination and the two combined are provided.

New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)

JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.

Exclusive use of Compressed NEF files to maximize number of raw images possible for each CF card used.

Large 2 inch LCD monitor with user-friendly menus located directly below the viewfinder displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.

25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions

Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.

Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging,
precision optics and photo imaging technology and is globally recognized for setting new
standards in product design and performance for its award-winning consumer and
professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging
System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and
System Accessories; Nikon Coolpix® compact digital cameras; Coolscan® digital film
scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational
optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it
easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™,
the company, plays an active role in supporting aspiring and advanced photographers
through a variety of philanthropic organizations, educational programs, events and
workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which
links all levels of photographers to the web's most comprehensive photo learning and
sharing communities.

* D70s continuously takes up to 144 pictures at a speed of three pictures per second when
using JPEG NORMAL – Large image settings, and a SanDisk® 256 MB Ultra II CompactFlash™
card

*1 Estimated selling prices listed are only an estimate. Actual prices are set by dealers
and are subject to change at any time.

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