Archive for the ‘advertising’ Category

I’m just back from a talk at Sydney’s Museum of Contemporary Art called “Creation + Curation”, run as part of the Creative Sydney festival.

The Sydney Film Festival is also running at the moment, and festival director Clare Stewart was one of the speakers at this afternoon’s event, along with Ute Noll (photography curator), Dom Alessio (Triple J Radio) and Joseph Shea (IzRock).

The gorgeously attired Clare talked through her background as a film programmer and the process involved in putting together the Sydney festival. Here are a few highlights.Read the rest of this entry »

Two of the most successful ad campaigns of all time, at least in the alcohol market, were for Guinness and Stella Artois.

Enter director Jonathan Glazer, who not only worked on these ads, but also a range of music videos for artists such as Radiohead, Jamiroquai and Blur. As well as with actors Ben Kingsley, Nicole Kidman and Ray Winstone on two acclaimed feature films.

With this kind of background, it’s no surprise that Glazer’s oeuvre is included in a DVD collection featuring the work of several music video directors. A few months back I looked at Stephane Sednaoui. Now I’ve had a chance to look at the Glazer DVD.

“Style and substance” is the message here. It’s a jungle out there in the world of women’s magazine publishing and MC‘ stakes its niche in matching content on the latest in women’s fashion/beauty with journalistic pieces on current social issues.

And the ad hits the spot, conveying this message in a very simple, clever way. It also engages audiences because you’re trying to work out what the label is.