Pitching a Product as Being Green

Newsweek purchasers qualified for a free reusable Target shopping bag. NBC's reality show, the Biggest Loser eliminated water bottles from the set. Zephyrhill's rolled out a new bottle made of 30% less plastic.

Pick an existing consumer product.

Pitch an idea to the product's manufacturer to position it as "green." Sell the concept as if you are the marketing executive for the green company looking to win the account.

Identify your competition and discuss how your new and improved product is poised to compete. (3 paragraphs total for the post)

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The product is Kleenex Facial Tissues

I have a product idea that will revolutionize the industry and allow you to market your facial tissues as "green" or eco-friendly. The time is right for Kleenex to market this product because of all the "green" product enthusiasm currently gripping consumers and governments alike. Right now consumers perceive your facial tissues as anything but eco-friendly. Realistically your facial tissues are made using chlorine bleach to highly process virgin tree fibers. This makes your facial tissues a threat to forests and to the ...

Solution Summary

This solutions explores pitching a product as being green within the context of marketing.

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Take the role of a mid-level manager at Pegasus. If the CEO decides to go ahead with the payoff scheme and you are told to execute it. What do you do and why?"