“Educate—Differentiate—Elevate” —Vicki Malo, President, North American School of Podology and CIDESCO Diplomate

A few years ago, I had the pleasure of meeting a very successful business owner in our industry. He and his staff were always extremely pleasant, happy, confident and exceptionally knowledgeable in their specific duties—doing business with his company was always an absolute joy. During day-to-day business, I noticed each of their e-mail signatures ended with five unique, distinctive and descriptive words. After a few months, I asked him to what he attributed his success. He simply said it was working with a diverse group of employees with a varying range of strengths: strengths-based leadership.

He told me he required each of his team members to partake in an online assessment titled StrengthFinders by Tom Rath, which resulted in the five words in their signatures. The exercise begins with a short, easy-to-read book, followed by a 30-minute online evaluation. Within minutes, your character strengths are revealed with a guide about how to apply them personally and professionally. Statistics show that people are happiest and most successful doing what they are good at, allowing them to love what they do.

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