Magazines: 2008 January

MARTINI TIME
It's clear that electronic gadgets. tools and functions are not limited by technology but by human imagination. And for the most absurd. alienated and ludicrous digital technology then Japan is the Pimp Pusher LED watch. Watches of all types. shapes. colours and sizes which (try to) give the time in just as many ways. remind us of pure science fiction. If Captain Kirk needs a new watch then he'll go shopping in Tokyo. For those much-needed periods of peace and quiet he would. for example. choose the Pimp P3 Pusher. Black steel. carbon and leather give this digital watch an instilled appearance and the functionality also leaves nothing to be desired. The white LEOs light up under the clock icon to give the time. and the day and year can be read under the sun icon and the dollar icon respectively. But the most important function. without doubt. can be read under the image of the Martini glass. When this lights up its aftemoon and time to enjoy a relaxing cocktail.
Disdain for electronic watches can be swapped for bewilderment. amazement or even a flurry of sighs. but as regards the inventiveness and creativity of these fascinating specimens there's really no dispute. We're now just waiting for a time-travel watch with all of the time zones and perpetual calendars of the countless solar systems. millionth of a second accuracy. quadruple chronograph and biorhythm display. More ideas anyone?
With thanks to Jonah Stalk
PIMP 03 PUSHER