A tale of two blues

The Consumer Electronics Show is a giant trade expo where makers of phones and other gadgets show their latest and greatest.

In the 1980s, Northern Telecom held a press conference to show what's new. They had recently concluded an extensive market research study, and as a result, they decided to discontinue deep blue phones.

At the end of the meeting, journalists walked down the hall to a press conference hosted by AT&T. AT&T also had recently concluded an extensive market research study, and as a result, they decided to produce phones in a blue color nearly identical to what their competitor had decided to drop.

The AT&T/Bell System ad linked below shows the same type of blue from the 1950s.