Muddy Fingers Touch No Dyes

The processing of organic cotton is different from the conventional cotton’s wet processing.

The processing of organic cotton is different from the conventional cotton’s wet processing.

The processing of organic cotton is different from the conventional cotton’s wet processing

Muddy Fingers, a Hong Kong based organic clothing label that refuses to use any dyes in its products, says that chemicals in clothes have affected the health of millions of people, though the symptoms vary from mild to severe.

The brand produces organic clothing, socks or toys for babies and kids from zero months to 4 years of age and takes great pride in being the sole distributor of Fox Fibre Colorganic, an eco conscious company that specializes in colour organic cotton.

Connie NG, the founder of Muddy Fingers says that the processing of organic cotton is different from the conventional cotton’s wet processing. It is more environment-friendly. She answered a few questions for Make Cotton Sustainable:

How popular is organic clothing in China?

The organic clothing in China is far from popular. It is still in an early phase. We had participated in an exhibition held by ‘HKTDC’ ‘Style of Hong Kong in Nanning’ in January. There were a small percentage of people willing to buy. Some of the buyers bought a lot but most of them found the products too expensive and kept on asking for heavy discounts which we couldn’t offer.

Where do you source your organic cotton from?

The products are produced and manufactured in Spain using GOTS certified organic cotton; a standard which is effective and credible.

What is Muddy Fingers’ USP?

Our natural colored cotton from Spain is the USP of Muddy Fingers. It is good for health, especially for people suffering from eczema.

What are the challenges that you face in producing organic cotton clothing?

As I said earlier, organic cotton clothing is still in an early phase; it is about 30% more expensive than conventional cotton. Also, we are constraint by the three natural colors: cream, brown and green. So those shoppers who prioritize style, may find our products less fashionable.

Also, one of the biggest challenges we are facing is the crazy expensive rentals in Hong Kong.