A blog to help you optimize your full-body and life performance

Weekend warriors of the endurance sports world: those who take on epic mental and physical challenges while holding down demanding jobs, raising families, and crushing all other aspects of daily life. Scrolling through social media it's not unusual to wonder how they do it but more importantly, how they do it while maintaining a healthy balance of family, work, and play. We caught up with some of these all-around rockstars to get some tips, tricks, and other pieces of advice for those looking to take on big goals and challenges in their free time.

The 2018 Reebok CrossFit Games are fast-approaching and we couldn’t be more excited! After all, for those of you who don’t know, the CrossFit Games, known simply as "The Games" is the Super Bowl of the CrossFit competition season with the first place man and woman being crowned "The Fittest on Earth."

The competition season kicks off with early in the calendar year with "The Open," a first-round competition that's open to anyone in the world. Once complete, a handful of qualifying athletes are chosen to make their way to one of nine geographically designated events, "Regionals," where they fight for their ticket to The Games.

Ever since his teenage days competing in ski and cycling races, and then as a college athlete, Ken Lubin has had a drive for physical and mental excellence. This passion, in accommodating a growing career in the financial services executive recruiting industry, as well as increased family demands, has evolved into frequent participation in adventure and multi-sport challenges. “I won some fairly big races, and thought, there’s got to be other guys like me,” who want to perform at their very best, both in the boardroom and on the mountain, he says. The ‘fairly big races’ Lubin refers to are no less than the 2013 Spartan “Death Race,” (he tied for the win), and the 2011 Tuckerman Inferno, where he placed first, both of which require massive mental and physical fortitude, and can last for up to 60 hours!

After my last blood test, I received some pretty embarrassing results. As a master’s student studying nutrition, I had both high cholesterol and low ferritin, a blood marker for iron. Despite eating a very healthy diet, I was still missing the mark on some seriously important nutrients.