When choosing a place to live, Marcus Hiles Fort Worth developer understands that one of the great debates is deciding between large cities and their smaller neighboring towns. Within the Dallas-Fort Worth Metroplex area alone, people searching for their next home are often confused by the idea of moving to an idyllic suburban setting or a bustling downtown one. Hiles, the Chairman and CEO of Western Rim Properties, has learned firsthand about the major differences renters should anticipate. A builder of affordable upscale communities across the Lone Star state for more than two decades, he shares his expertise to provide keen insight about popular and affluent Frisco versus the energetic, culturally diverse Dallas.

Some of the enticing features that have been drawing people to Frisco are the contemporary amenities offered in newer, upmarket rentals, like those found at The Towers By The Park. Marcus Hiles Fort Worth based company created the development “to host highly desirable exclusive lifestyles,” he says. Through the conveniences of the hotel resort-style design, residents enjoy access to an infinity edge 165-foot long swimming pool, tanning deck and cabanas, as well as a 24-hour high-tech fitness center boasting a cardio theatre. Located in the suburban Frisco, all of the one- to four-bedroom units “bring chic, urban living in the form of modern, loft-inspired apartments,” says Hiles. “Our unique properties take great pride in being on the cutting edge—they come complete with real hardwood floors, attached garages, granite kitchen counter tops and stainless steel appliances.” Western Rim’s townhomes and apartments are also known for being unmatched in value. Hiles notes, “A new high-end apartment with similar features to what you’ll find in our Frisco community costs upwards of twice as much in Dallas.” Employment is another major factor to consider. Frisco, which straddles Collin and Denton counties, has a job growth rate multiple times higher than that of Dallas, and the per capita incomes in Frisco approach 50 percent higher than those earned by its southern city neighbors.

Beyond their respective housing options and job markets, the landscape of the two areas are markedly different. At The Towers By The Park, Marcus Hiles Fort Worth based company has prioritized the inclusion of green spaces. The complex was planned to incorporate the beauty of the natural environment; it features a stocked pond with a fishing pier and direct access to the 38 wooded acres of nearby McCord Park, nestled along Cottonwood Creek. The presence of a large shade tree canopy that some renters trade for their proximity to the city life among Dallas’s high-rises also has direct health benefits: Frisco renters make use of trails in the great outdoors with more frequency, and take advantage of the site’s better air quality, which generally measures at 25 percent cleaner than the atmosphere in Dallas.

Marcus Hiles is a renowned real estate investor whose companies manage affordable luxury residential properties within the greater areas of Dallas-Fort Worth, Houston, New Braunfels, Austin, and San Antonio. Western Rim Property Services was founded in 1990 after Hiles recognized the unmet demand for housing with state-of-the-art amenities. Today, his companies manage over 15,000 rentals across Texas. In addition to his unwavering commitment to the environment, Hiles has contributed significant capital to the improvement of public parks, lakes, streams, and green spaces. By increasing number of trees within his communities to numbers above their pre-developed rate, the property mogul aims to reach his goal of maximizing the canopy to account for approximately 25,000 trees by 2025.