Who knew? Iowa City is one of the three most literary cities on earth (*and the only one in the USA), in a league with Edinburgh, Scotland and Melbourne, Australia…so says UNESCO. But there’s more––like college football, foodie heaven and medical tourism.

Utilizing predictive data science, billions of search and booking intent signals, and real-time analysis of anonymous traveler profiles, Sojern identified those people in-market for travel to or around the Iowa City area.