MediaBids’ Per-Inquiry Print Advertising Program Provides Newspapers & Magazines with a New Way to Acquire National Advertisers

Released on: June 27, 2008, 10:24 am

Press Release Author: MediaBids

Industry: Advertising

Press Release Summary: MediaBids.com, the Newspaper and Magazine Advertising Marketplace, announced today that its revolutionary response-based [url=http://linkedwords.com/business/marketing-and-advertising/print-advertising/print_advertising_program.php]print advertising program[/url] continues to grow by offering a non-conventional revenue source to newspapers and magazines during these difficult times for the print industry. Mediabids’ Per-Inquiry Advertising program provides newspapers and magazines with a unique way to acquire print advertising revenue from new, national, direct-response advertisers who have traditionally devoted most of their budgets to online advertising.

Press Release Body: Since 2003, MediaBids has been working to make buying and selling [url=http://linkedwords.com/business/marketing-and-advertising/print-advertising/print_advertising.php]print advertising[/url] easier. Its website, www.mediabids.com, has provided a unique marketplace for publications and advertisers to interact, using online tools to buy and sell print advertising space. As a result of growing demand by advertisers for a print advertising system that combines an easier way to place ads with a results-driven payment structure, MediaBids developed its Per-Inquiry Print Advertising Program.

MediaBids’ Per-Inquiry (PI) Print Advertising Program enables newspapers and magazines to run ads from a select group of national advertisers simply by filling out a form on the MediaBids website. These advertisers pay for their print advertising on a Per-Inquiry basis – meaning there is a fixed dollar amount they will pay for each lead or sale generated from their ads placed in newspapers & magazines. Current advertisers available for publications to choose from include: Vonage, Dish Network, Walkfit, Allcare, Tronix Country, Moscow Ballet, Inches-A-Weigh, Associated Tax Relief and more – a full list can be seen here: http://marketing.mediabids.com/pi/AllAdvertisers.html

MediaBids delivers creative to the publication for the requested advertiser – each ad has a response-tracking mechanism in place and publications are provided with reporting information. Currently, MediaBids has over 1,300 publications nationwide placing advertisements on a per-response basis.

“I have been extremely pleased with the Per-Inquiry ad program offered by MediaBids. It’s a fantastic way to create [url=http://linkedwords.com/business/marketing-and-advertising/advertising/advertising_revenue.php]advertising revenue[/url], as well as give our newspaper a continuing stream of new advertisers that come from efforts outside the traditional methods we use,” says Dave Gwiazdon, Associate Publisher, The Sacramento Union.

“We’ve worked with thousands of [url=http://linkedwords.com/business/marketing-and-advertising/print-advertising/print_advertisers.php]print advertisers[/url] over the years who have echoed the same sentiment – it’s not the medium, it’s the method. Our advertisers love print advertising, some just don’t love the conventional way of buying. That’s where we hope our Per-Inquiry Advertising Program will come in - providing advertisers with a program that pairs tracking capabilities and a results-based payment structure with a medium that can deliver a unique level of response, branding and engagement,” says Jedd Gould, President, MediaBids.com.