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NLL Network Incorporates Facebook, Twitter

from press release

The National Lacrosse League (NLL) today announced that the
entire 2010 season will once again be broadcast live for free on
the NLL Network. New features have been added on the league's 12
team sites allowing viewers to seamlessly interact using Facebook
and Twitter while viewing the games. Fans will also be able to
broadcast games from their Facebook page or any other website by
embedding their team's channel on the site. At the heart of the NLL
Network is a grid of 12 channels streaming 24/7 online at NLL.com.
NLL team websites as well as other lacrosse focused websites and
blogs will also broadcast high-quality online video NLL content
free of charge including live games, features, behind the
scenes action, dance team auditions and player interviews. The
NLL Network is powered by Livestream, the most powerful live
broadcast platform on the Internet.

"Last season the NLL became the first pro sports league to virally
broadcast live games, said NLL Commissioner George
Daniel. "This year, Livestream's new features allow viewers to
interact on Facebook and Twitter while enjoying the games, further
enhancing the viewing experience for our fans. Thanks to
Livestream, we are very proud to be the first pro sports league to
fully integrate social media with live game broadcasts. This is the
perfect broadcast medium for our young and growing fan base. "

"We are extremely pleased that the NLL has once again chosen
Livestream Premium to power the NLL Network," said Max Haot,
Co-founder and CEO of Livestream. "The NLL Network continues
to demonstrate the power of social media in sports and is yet
another significant application of the Livestream Premium
platform."