The Social Web: Business Or Pleasure, Or, Pleasurable Business?

Executive Summary

If you're not on Facebook, LinkedIn and Twitter, you're socially - and, more importantly, professionally - the equivalent of a broken link. Social media haters who say time spent on these sites is a complete waste simply aren't thinking about how to use networking platforms to their utmost professional potential. If you've got an online presence, chances are good that your customers and prospective employees do, too.