The #BetterMobile campaign is calling on the UK government, Welsh Government and Ofcom, the regulatory authority, to ensure mobile phone coverage in North Wales is equal to the UK average by February 2018.

We are also calling for discounts for local mobile phone customers to reflect the poor signal and mobile phone internet access in their area.

Among the people to get involved are Dave Emrys, from Barmouth, who said: "It's all very well firms like EE telling us all how good 4G is and bragging they have 99% of us covered but let's be honest, parts of Wales have average 3G (if they're lucky) and for the very rural areas like Snowdonia there is not even 2G in a lot of places on any major network. In this day and age it is beyond belief."

A common complaint from local businesses is that the lack of coverage is really hitting their trade.

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Bill Doody, from Colwyn Bay, said: "I am signing because all providers not just Vodafone, O2, EE are very poor for reception here in Colwyn Bay, I have lost so much business due to the fact that people cannot get in touch with me.

"I have previous customers I have met in town telling me they wanted me for some work but couldn't get hold of me so went elsewhere."

While Steve Brook, of Penmaenmawr, said: "Poor signal provided by O2 makes it impossible for me to work efficiently from home," and Chris Jones, from Sychdyn, added: "As a self employed person I often miss calls leading to lost income Come on O2 please do something. "

The cost mobile customers are paying for a service - which they are not receiving - is another galling issue.

Mark Williams, Llanfairfechan, said: "Pathetic signal for years. Originally with O2 then moved to Vodafone. As a foster carer, I like thousands of people rely greatly on my phone 24/7. Something has to be done as we are struggling."

And David Griffiths of Connah's Quay said: "I'm signing because with today's technology we should have a better service than what we have now.

"We pay more for our contacts and get a poorer service. My area is hit and miss when it should be near perfect, as for 4G, that's a no no."

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Paul Duggan, of Prestatyn, said: "We shouldn't be treated like third class citizens compared to the rest of the UK. We are paying the same as everyone else for a poorer service."

And it's that poor service at the heart of people's arguments - despite adverts telling us there's no problem.

Helen Bundy, of Conwy, said she's "sick of hearing mobile phone companies trumpeting about 4G and superfast connections when they can't even provide a basic call signal to large swathes of North Wales and the Llyn".

Eric Richards, of Aberdovey, explained he has travelled around France, often to remote places: "It brings it home to you just how poor the service is, not only in North Wales, but in almost every part of rural Wales."

"The network coverage is appalling here, said Marion Glaiser, Bala, Gwynedd. "I care for my elderly mother and have to carry two mobile phones on different networks so that my family and Careline can contact me in an emergency. Sometimes I can't get coverage on either.