December 26, 20095 Predictions for the Music Industry in 2010

Music Will Live Legitimately in the Cloud

It’s been talked about for a number of years, but 2010 could be the year we start thinking of music less as a finite product and more as an infinite, on-demand reservoir to be accessed at any time for a fee.

This process will roll out in tandem with the evolution of music “products.” Even if music is universally accessible, it’s still key to people’s idenity. We still need something to put on a coffee table, something to pass to friends, something to put under the Christmas tree and something to signal to the world that “this music is part of me and I want you to know it.”

iTunes, as ever, is in the driver’s seat to make the most of this change. Its acquisition of LaLa could see them own the streaming market as it currently owns digital music.

Spotify’s buzz seems to have cooled, but it’s still the best-placed streaming service to take advantage of the cloud’s potential.

Grooveshark’s growth, if it continues, is going to make it a serious player in the streaming game.

MySpace (), with iMeem and iLike in its back pocket may also consolidate its place in the land of the streaming.

And finally, Google () –- who owns the bridge over the moat, digitally speaking –- could pull the rug from everyone and facilitate properly integrated music streaming into its search platform.

Whoever emerges at the front of this pack will be in new territory, providing access to the world’s music, anytime, anywhere on any device.