I love it when software developers say “How hard can it be?!” and decide to build their own complete replacement system. The results are usually about as bad as the first system, for the same reason. To be fair, this stuff is really hard to write – which is all the more reason to be skeptical when someone says they’ll just put together a modular cloud-based version of their own. You should always ask “why do you believe you will get right the things that everyone else got wrong? Because the reasons that they got it wrong apply to you, as well.”