Johnson's Baby Celebrate 125 Years in Caring for Baby’s Delicate Skin

March 23, 2018

Malaysia’s No. 1 baby skincare brand, Johnson’s® turns 125 this year! To mark this special occasion, Johnson’s® is calling Malaysian consumers to share its joy by joining the Johnson’s® 125 Years contest and stand a chance to win a limited edition vintage tin box with products and customised print of consumer’s name on it.

“Our 125 years of heritage is built on the support of generations of mothers who put their trust in Johnson’s® to take care of their babies’ delicate skin. That is why we want Malaysian mothers, especially those who also use Johnson’s® products for themselves, to join in our celebration and participate in the contest,” said Christy Yong, Senior Marketing Manager of Johnson & Johnson Malaysia.

She added: “We are giving out a total of 1,000 units of limited edition vintage tin box and we hope to reward them to our most loyal consumers!” To participate, simply snap a photo of your favourite moments with Johnson’s® products, write a short caption describing that moment with the hashtag #Johnsons125years, and upload it on your social media page. Each week for 8 consecutive weeks, 125 winners with the best posts will be selected and awarded.

Elaborating on Johnson’s® success in the last 125 years in gaining mothers’ and healthcare practitioners’ trust around the world, Christy said that the brand has one of the best understanding of baby’s skin through research and has continuously innovated products that not only help mothers care for their little ones, but bring their relationships closer through mother-baby bonding.

“Over the last five years, Johnson’s® has consistently published more researches on baby skin than any other global health care company. These researches help create products that are clinically proven mild and gentle for baby’s uniquely different and still-developing skin while achieving soft, healthy skin for mums,” said Christy.

Some of Johnson’s® key innovations include: • First to develop and market cleansing products that are formulated to be gentle and safe on baby’s eyes with “NO MORE TEARS” trademark; and • The only brand that has a 3-step before-bed routine that has been proven to help babies fall asleep faster, stay asleep longer and reduce awakenings during the night.

Adding to the list of innovations, Christy pointed out: “We understand that baby’s first emotional bonds are built from physical contact with care givers. Baby’s skin, which is 30% thinner than adults, needs to be properly hydrated to keep its barrier strong and healthy. Johnson’s® is the first brand to advocate mother-baby bonding through touch and the application of our products which moisturize and protect baby’s skin barrier, bringing mother and baby closer”. Christy added that the contest is designed to bring mothers and their babies together and provides the perfect opportunity for parents to share their favourite moments with Johnson’s® whether they are using it on their babies or for themselves.

For celebrity mum Scha Alyahya, her favourite moment with Johnson’s® is when she’s enjoying a bubble bath with her daughter, Lara Alana. The TV host, model and actress admits that her demanding schedule limits her interaction with Lara, which is why she cherishes their bath time together.

“Bath time gives me the opportunity to spend quality time and have fun with Lara. We love to take our sweet time in the tub, playing with the bubbles and splashing water on each other – it’s such a great bonding time for us!”

“As bath time is such a precious moment for me, I am picky with bath products to protect Lara’s skin. Johnson’s® bath products are my only choice! They provide long-lasting moisturisation and nourishment for both my daughter and I, leaving our skin soft and healthy. Lara is a fan of Johnson’s® products as well, and I hope she will become a Johnson’s® mum for her child one day!” expressed Scha.

What’s your favourite moment with Johnson’s®? Upload photos and captions of it with the hashtag #Johnsons125years today! For more information about the contest, visit Johnson’s® Malaysia Facebook page @JohnsonsbabyMY.

About Johnson’s®

At Johnson’s®, we believe that every baby deserves more. More opportunities for skin-to-skin touch. More bonding time. More sensory stimulation. More healthy development. Research reveals that routine touch and massage by a parent or loving caregiver are critical to a baby’s growth and development, communication and learning. At Johnson’s®, we are advancing research that reveals how everyday experiences that engage the senses, like bath time, playtime and during baby massage, can lead to happy, healthy baby development. Johnson’s® products are developed to support the various daily rituals that help mothers engage their babies’ multi-sensory experiences.

About Johnson & Johnson Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 130,000 employees at more than 200 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.