The show, which consists of 52 “Webisodes,” is backed by NBC’s digital division and features movie star Rosario Dawson, who plays an NYPD vice cop investigating the murder of her boyfriend, who turns out to be a form of artificial life known as a SIM.

Originally announced during last year’s Hollywood writers’ strike, the series is produced by Electric Farm Entertainment, a “digital studio for the development of intellectual properties across multiple platforms,” and has already attracted big name advertisers such as Cisco, Microsoft and Acura.