Juun. J

Juun.J offers an avant-garde take on founder Jung Wook Jun's first label, Lone Costume, which debuted in the late Nineties. Met with critical acclaim at Seoul Fashion Week, his first few runway collections were widely praised for deconstructing traditional menswear silhouettes and reinventing them through a new, contemporary lens. Having studied fine arts at one of Seoul's most prestigious design schools, L’Ecole Supérieure des Arts et techniques de la Mode, Jung's eponymous collection – which launched over 10 years ago – undoubtedly draws inspiration from his former academic years; combining classicism with a modern-day edge, the designer aptly refers to Juun.J’s signature aesthetic as “street tailoring”. Expect gender-fluid designs that stray from the conventional.