Have you ever heard that a smile can take you a long way? Charisma and body language are present in everyday interactions, and play an important role in convincing or persuading others. The best sales people are those who provide a personalized and relatable experience to their customers, creating a connection and hopefully cultivating a new bond.

We recently examined how news organizations such as CNN, the NY Times, and the Guardian utilize popovers to get people to pay for news content online. Each news organization could improve their popover by making simple changes. In this blog post, we layout a seven prong strategy any news organization could integrate into their Popover strategy to increase subscribers.

The changing media landscape spawned fledgling business models and underscores the need for news organizations to monetize their website traffic. So it’s no surprise they often use popovers to convert readers into subscribers. In this blog post, we examine the popover techniques and Persuasive Free Offers (PFOs) utilized by CNN, the New York Times, and The Guardian.

When it comes to marketing your products, it is very hard to identify the best approach right away. It takes trial and error to optimize your marketing strategy. They say time is money, so it’s beneficial for site owners to identify their optimal marketing strategy as quickly as possible. We’ve noticed that popovers amplify user behavior for better or worse.

Who doesn’t enjoy a warm welcome? Whether you’re greeted as you walk into a store, welcomed to a fancy hotel, or returning home after a long day, a pleasant greeting is guaranteed to put a smile on your face. It’s a gesture offered with no obligation and no strings attached. (No pressure!) At the same time, it opens the door to further discussions.

Some websites utilize Exit Intent Popovers to prevent visitors from leaving their site. We admit there is indeed some upside to Exit Intent Popovers. If not, they would not be used at all. But it’s not feasible to show too many popovers and our experience (and others’ experience) indicates that conversion rates are significantly improved when the Popover is displayed at page load or shortly after. Here’s why Exit Intent Popovers disappoint.