Fish & Seafood

NATIONAL SEAFOOD WEEK

Healthy Eating Theme for First UK-Wide Seafood Celebration

The
Sea Fish Industry Authority (Seafish) has unveiled plans to launch the
first UK-wide National Seafood Week later this year. Seafish will use the
week to promote the benefits of eating seafood, in all its forms, to
consumers across the UK. Special emphasis will be placed on the health
and convenience benefits of preparing and eating
seafood.

In a move to differentiate it from the plethora
of other national weeks, the organisers have taken the unusual decision
to start the week on a Friday, in deference to the UKs traditional fish
eating day.

National Seafood Week takes place
from Friday October 5 to Friday October 12.

Mandy Queen, Consumer Communications Executive
for Seafish, says the Week will provide the ideal focus for a range of
activities and promotions celebrating the benefits of seafood across all
fronts.

Central to the week will be the launch of a
major in-store healthy eating campaign aimed at raising consumer awareness
of exactly why eating seafood is good for you, she explains.

This will be supported by themed activities
geared to a wide range of audiences  everything from schools
competitions to restaurant and seafood company link-ups and
promotions.

The week will have its own distinctive
branding and we hope to make it a firm annual fixture in our promotional
diary, she adds.

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