联盟酒的Brunello蒙塔尔奇诺联盟酒的Brunello蒙塔尔奇诺Sat, 17 Feb 02 2018 14:11:11 CETPresentation of the Brunello 2013, Riserva 2012 and Rosso 2016 vintages
A turnover of € 180 million in 2017, with 70% in the export sector. Today and tomorrow there will be plenty of chances to exchange views on the future ofthe wine, market and territory of Montalcino, plus excellent international guests

“Together with the wines, which are the absolute stars of our event – commented Patrizio Cencioni, Chairman of Consorzio del Vino Brunello di Montalcino – this year we wanted to focus on reflecting on the future of the wine and of the market, together with leading experts in the global e-commerce sector, journalists and meteorologists. We also wanted to expand the offer aimed at wine aficionados who, starting from last year’s edition, are invited to take part in this event and can attend the four workshops we have organised so that they gain in-depth knowledge about our designations, along with some bits of trivia. The tastings continue to be the heart and soul of Benvenuto Brunello; however, we wanted to give a new imprint to the “preview” because, if it is true that the world of wine is changing, the events associated with it must also evolve accordingly”.

This morning, Luciano Ferraro, journalist from the Italian daily newspaper Corriere della Sera and author of the blog divini.corriere.it, talked with the main players of the Manfredi Minutelli network, food & wine manager for Alibaba, with Andrea Nardi Dei, founder of Vino75, and with Marco Magnacavallo, CEO of Tannico, about the importance of e-commerce on the global wine market.

According to the research presented by Tannico, market leader for online wine shopping in Italy, Brunello has the second highest online sales among red wines; however, it is first if we consider the segment of ultra-premium and luxury wines (in other words, those costing more than € 25 a bottle). More specifically, Italian consumers of these high-end products have increased by 30% since 2016 to the present time. Lastly, it is interesting to note that customers who purchased Brunello online in 2017 spent 70% of their annual budget, which is around € 560, buying red and sparkling wines, especially Champagne.

Protection and safeguard are the two key words of the Associazione Nazionale Città del Tartufo, which this morning presented its candidacy programme as UNESCO Intangible Cultural Heritage of Humanity for “truffle hunting and extraction in Italy: traditional knowledge and practice”. The intent of the association is to bear witness to the presence and to preserve the set of values, the traditional world and the culture that bring together the territories and communities tied to the truffle. Truffle as culture, and not only as a precious product of the earth. “Our presence in a context of excellence – commented Michele Boscagli, chairman of the Association – aims to expand the audience of connoisseurs and re-launch it in a domestic and international context, just like the one offered by Benvenuto Brunello”.

“Today’s meetings – commented Patrizio Cencioni – make us realise more and more that only by exploiting the huge resource offered by our territory, its development and protection, from both the standpoint of the product and of the growth of all that which surrounds wine, we will be able to overcome the challenges presented to us by the changing market, and which the Consortium is ready to seize”.

Tomorrow, Saturday 17 February, there will be a debate, led by Ferraro, with the meteorologist Paolo Sottocorona, the expert Robert Camuto from the authoritative magazine Winespectator, and a few young wine producers from Montalcino. The debate will focus on opportunities and proposals concerning new wine-growing methods in light of the climatic changes underway.

The conference will close the traditional Saturday programme of Benvenuto Brunello, which includes the awarding of the Leccio d’Oro prizes, the presentation of the stars to the2017 vintage, and the unveiling of the commemorating plaque for this year’s vintage which, as we all know, will be featuring the renowned artist Sting and his wife, Trudie Styler.

Like every year, Benvenuto Brunello is also a chance to take stock of the trend, in terms of production, export and turnover, of the Consortium’s designations and of the entire Montalcino territory. The year 2017 is characterised by stability: the export figure is confirmed, settling at 70% of the total production. The market leaders are the target countries of the U.S. (over 30%), followed by Europe (with the U.K., Germany and Switzerland at the helm) with 20%, the Asian markets (China, Japan, Hong Kong, etc.) with 15%, Canada (12%), and Central and South America (8%). The remaining 15% is taken up by other markets. Production also confirmed itself to be stable: 9,010,369 bottles of Brunello produced in 2017 (0.65% less compared to 2016), and 4,617,384 of Rosso (-0.34% compared to the previous year). The production of Sant’Antimo (250,000 bottles) and Moscadello (40,000 units) is also stable. The turnover of the wine-growing and wine-producing sector in Montalcino increased with respect to the previous year, totalling € 180 million in 2017 (compared to € 170 million in 2016). The estimated value of 1 hectare of vineyard in Montalcino is also stable, settling around € 700,000, with a revaluation, in just fifty years, of 4,405% (data source: Winenews). Lastly, the tourist flows in the town continue to be on the upswing: this year, more than 1,500,000 people visited Montalcino (a 25% increase compared to the 1,200,000 visitors of 2016), with more than 150,000 overnight stays (+11%).

The Consorzio del vino Brunello di Montalcino is launching a new App called “Brunello”, presented for the Consortium’s 50th anniversary during the meeting with the founder of “Vivino”, Heini Zachariassen

The App can be downloaded for free from the homepage of the Consortium’s website www.consorziobrunellodimontalcino.it. The Consortium wanted to create the new “Brunello”App in order to provide aficionados, interested people in general and tourists alike with a new tool with which to discover the Montalcino territory.

Presented during the Consortium’s 50th anniversary celebrations, the App provides detailed information on the estates, the vineyards, the types of wine produced as well as other information useful for discovering this area in Central Italy.

“With our commitment to support this project – commented Consortium’s Chairman Patrizio Cencioni – the Consortium confirms its willingness to support, enhance and stimulate the growth of tourism in Montalcino. Brunello is a crucial driving force that pushes this territory towards continuous growth in terms of tourism and recent years’ figures prove that we are on the right track”.

In 2016 only, Montalcino’s tourism flow recorded a 20% increase in presences, from one million visitors in 2015 to 1,200,000 tourists in 2016, with over 135,000 overnight stays.

“The digitalisation of the territory – explained Marco Antoni from the company Copernico, which developed the App – is the new frontier towards which the horizons of tourism promotion are moving, as are those of company management, through the new Smart Specialisation and High-tech farming platforms”.

Future, in particular that of oenology, was also the subject of discussion during the meeting with Heini Zachariassen, founder of Vivino, the world’s largest online wine market, featuring a community of 23 million users (over 2 million just in Italy) who use the application to scan and evaluate over 500,000 wines every day. Zachariassen, who took part in the Consortium’s 50th anniversary celebrations, traced a profile of the Brunello consumer as revealed by the use of his App: “Vivino stimulates the community of wine lovers to become familiar with and appreciate wonderful wines from all over the world. When I think of excellence in wine production, my mind immediately goes to Italy and to the unbelievable contribution made to the sector by the Brunello producers. Just like the Montalcino estates look towards the future, in the same way the Vivino community follows their next steps. After all, it is the consumers’ opinion that makes the future of wine”.

The “Brunello” App has plenty of growth potential. It will soon be supplemented with information that improve the level of knowledge of the local estates and with data and maps on the tourism aspect of the area, nature itineraries, food&wine tours and the cultural offer.

The App can be downloaded from Apple and Android stores and from the Consorzio del Brunello’s website.

The “Leccio d’Oro 2017” awards were also assigned to the restaurants Del Cambio in Turin and Era Ora in Copenhagen. As for the wine shops, the award was assigned to N’ Ombra de Vin in Milan and to A. Litteri in Washington D.C. Special awards for the Consortium’s 50th anniversary to Montalcino’s venues

Montalcino, 18 February 2017 – The prestigious Michelin Red Guide signs the celebratory tile for the 2016 vintage which, as decided by the panel of experts responsible for the evaluation, deserves the five stars.

Characterised by the red colour immediately recognisable throughout the world, the tile draws on the cover of the latest Italy guide, thus sealing a partnership that has been ongoing for some years now. A simple and effective design chosen by the “Red Guide” to underscore that the importance of the message lies in the sharing of common values. Indeed, just like the past editions of “Benvenuto Brunello”, aside from the aesthetic aspect, the signing of the “tile” has an even deeper symbolic meaning. In the case of Michelin, it is precisely the encounter between two entities that have chosen excellence to be their founding value.

According to the Communication Manager of Michelin Italia, Marco Do: “We accepted with great enthusiasm the invitation extended to us by the Consorzio del Brunello, because we believe there is a strong link between our two brands. We share the same mission, which is to guarantee the highest quality, always and in any event, because credibility and reputation are built precisely by being transparent and strict, adopting criteria and behaviours shared and acknowledged throughout the world. The same applies for our partnerships and publishing projects that we carry on. Our readers demand it, as well as wine lovers and enthusiasts. It is no accident that, for more than 60 years, Michelin has been the absolute reference point for the global food sector. The same can be said for Brunello, as it is one of the most well-known Italian wine brands at the international level”.

As underscored by the Chairman of the Consorzio del Brunello, Patrizio Cencioni, “There is a common vision that underlies our partnership, a collaboration based on excellence and quality that has been ongoing for some years now and allows us to attend Michelin events, both in Italy and abroad. Moreover, this year we are also developing new publishing initiatives tied to the 50th anniversary of the Consortium. Indeed, we firmly believe that in order to maintain and strengthen the visibility and importance of Brunello in the world, we need to associate ourselves with very high-profile partners. Michelin is absolutely one of the most authoritative names in our field”.

There is also some news about the Leccio d’Oro Award, the aim of which is to select and award the Restaurant and the Wine Shop, in the two categories “Italy” and “Abroad”, with the best Wine List or, in any event, with a wide, prestigious and representative range of Brunello and Montalcino wines. This edition featured a panel with additional members, and the Restaurants and Osterie categories, previously separated, were merged together. The 2017 awards were presented to the restaurants Del Cambio in Turin and Era Ora in Copenhagen. In the Wine Shops’ category, the award was given to N’ Ombra de Vin in Milan and to A. Litteri in Washington D.C.

Special prizes were awarded on the occasion of the Consortium’s 50th anniversary to Montalcino’s venues Bruno Dalmazio for the wine shops’ section and Il Giglio for the restaurants’ section.

As regards the Panel, the new entries are Enzo Vizzari, journalist and food&wine critic, Director of the Guides Area of Gruppo Editoriale L’Espresso; Luca Martini, the world’s best sommelier in 2013 according to the WSA (Worldwide Sommelier Association) and founder of Sommelier Consulting, which also operates in the restaurants’ sector; Charlie Arturaola, sommelier and food&wine critic of international renown, who starred in the film entitled “The Duel of Wine”, released in 2016 in Italian movie theatres. The new panel members join Consortium’s Chairman Patrizio Cencioni, the members of the Executive Committee, Andrea Machetti, Tommaso Cortonesi and Riccardo Talenti and the experts Allan Bay, illustrious journalist in the food&wine sector and writer for the Corriere della Sera, for which he writes the "Vivi Milano" section; the food&wine expert and author of books on food for the U.S. market Faith Willinger,theChairman of the Italian Sommelier Association (AIS)Antonello Maietta; and the Chairman of the “Gruppo del Gusto” of the Foreign Press in Italy, Alfredo Tesio.