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How important is branding for your small business?

If you’re a small business, being easily recognisable may get you the job over your competitor. If your customer can’t remember your name, chances are, you’ll miss out. In this blog, we give you some branding tips to get your business the recognition you deserve.

Pick a memorable name

There are two main points to remember when you’re choosing a name for your business. Choose a name that is:

Simple, and

Relevant to your business or product

Here’s a fun fact: many of the world’s most successful brand names consist only of two syllables. Think – Apple, Google, Samsung, Dreamworks, FedEx, and of course CanYa. Keeping the syllables low, means your brand name will be more memorable, and is less likely to be shortened to a nickname.

Develop an appropriate ‘voice’

Your bank teller: ‘Sup, you wanna know how much you’ve got left in here?

Your local pizza shop: Salutations valued customer. Can I interest you in some of our nutritiously unbalanced goods?

Answer – both are as bad as each other. Your bank handles your money, so it’s unnatural for their ‘voice’ – the style they communicate with you – to be so casual. On the flip side, ordering a pizza from someone who sounds strangely like Sheldon Cooper doesn’t feel right.