The Launch of Savour Australia

A fresh initiative is set to help Hong Kong consumers savour the best that Australia has to offer.

“Savour Australia” will be launched progressively from March by the Australian Consulate-General in Hong Kong. AustCham Hong Kong and Macau and Treasury Wine Estates are key partners in the launch of this exciting initiative.

“Savour Australia is about showcasing Australia as the providore of choice for the world’s best food and beverage”, Australia’s Acting Consul-General Ms Janaline Oh said.

“One of our messages is that fresh Australian produce can enhance any cuisine. Hong Kongers are renowned foodies, and Australia is the best place to source clean, tasty food. It’s a great match!”

Target events where Hong Kongers and visitors can Savour Australia include Hang Lung Properties’ Taste of the Ocean promotion at Fashion Walk in Causeway Bay.

Savour Australia will also feature at Taste of Hong Kong from 16 – 19 March. In partnership with Treasury Wine Estates, Tas’Mania Fresh and Good View Fruits & Vegetables, Australian wine, dairy and fruits will be showcased at a Savour Australia branded exhibition stand. Consumers can meet the producers and taste premium Australian products.

Supermarket and consumer promotions will be used to highlight that any dish made at home will be made better with fresh, high quality Australian ingredients available at supermarkets and other stores across Hong Kong.

The Acting Consul-General says a growing number of chefs and diners are choosing Australian products for special occasions or promotions. “Hong Kongers know, understand and appreciate quality, and that is precisely why Australia is a major supplier of food and beverage to the city.”