Disrupting market research and test marketing, Thinkvine thinks it has a better idea that will cost marketers and brand managers a lot less. They have developed software that can simulate how consumers will react to new and existing products utilizing a variety of media. Roy Weissman interviews Mark Battaglia about Thinkvine’s marketing mix optimization software that is changing market research forever. According to Mark: “The best way to think of our software is if you’ve ever played the game Sim City or Oregon Trail or one of those other simulation games. We have a population of people that in terms of their demographics and in terms of how they respond to media works just like America assuming this is an American project. We can do it in any country. That population of America is just waiting for the marketer to say I’m going to market to this group in a certain way and then I’m going to see what they buy as a result of the marketing and where they buy it”. You can listen to the interview as well as read it below: Roy: My name is Roy Weissman from MediaJobs.com and today we’re taking with Mark Battaglia,…

Imagine if you could command an army of your greatest supporters, engage them and grow their passion even further? Crowdtap is taking Brand Advocacy to a new level by connecting brands and their most passionate consumers to grow their businesses. Brandon Evans sharpened his expertise in youth marketing as one of the Managing Partners of MRY, an early social media driven youth agency that was sold to Publicis. Very quickly we were able to see how college students were able to penetrate their communities a lot better than we could. They had all the connections, they had a way of reaching out on Facebook, through and even more than that kind of they had the ideas and knew how to really reach people with a message that matters.” Listen in or read along as Roy Weissman talks with Brandon about what he is doing to utilize Social Media as a potent marketing tool. You can listen to the interview as well as read it below: Roy: My name is Roy Weissman from MediaJobs.com. Today we’re speaking with Brandon Evans, the founder and CEO of Crowdtap. Crowdtap is a collaborative marketing platform. With Crowdtap brands can learn, ideate, and…

How many unused gift cards to you have right now? The next time might be sooner than you think. In a market where players are disappearing regularly George Bousis has built a substantial defensible business in the resale of gift cards. How do you create a barrier to entry in the gift card resale business? In this interview George tells Roy exactly how he has created a technology barrier that is far superior to anything ever done before in this space. The business is growing so fast that he is hiring 3 or 4 new people every week. Based out of Chicago, Illinois, Raise.com is a company to watch. You can listen to or read the interview below: Roy: My name is Roy Weissman from MediaJobs.com. Today, we’re speaking with George Bousis, who’s the founder and CEO of Raise.com. Sixty-three million in gift cards go unredeemed every day. Raise is an online marketplace where users can sell unwanted gift cards to each other, turning waste into real value. Hello George, how are you doing today? George: Doing well, Roy. Thank you for having me. Roy: George, we appreciate your spending the time. How did you get into this business?…

At Mediajobs.com we pride ourselves in making your job search easier by finding the great companies first and we are excited about this interview with Roger Hardy, founder and CEO of Coastal.com, the first company to sell prescription eyewear online. As a $200 million dollar public company, with over 10 years experience, in an $18 billion plus market, Coastal is well positioned for significant growth. According to the National Eye Institute, 64% of people wear glasses in the US which represents over 200 million people. Listen as Roger explains why the Wal-Mart, Costco, Pearl Visions and more will become far less dominant in this huge market. You can listen to or read the interview below: Roy: My name is Roy Weissman from MediaJobs.com. Today we’re speaking with Roger Hardy, the founder and CEO of Vancouver-based Coastal.com. Coastal is the leader in disrupting the established eye work plateau, which blows away the pack with outstanding service. “A better way to buy for perfect vision.” Welcome Roger, how are you today? Roger: Doing great, thank you Roy. Roy: I appreciate you taking the time to talk about Coastal.com. It’s interesting because we’ve all heard about, I live in New…

They are the cornerstones of RouteHappy.com which is hoping that amenities such as internet access, wide seats, lots of legroom and two meals are important to you and has created a database of flight and aircraft amenities. But in this world of big data where Omnicom and Publicis, the world’s two largest ad agencies merged to compete with Silicon Valley, there may be more to the RouteHappy.com story. Follow along while we interview Robert Albert, the CEO and founder, about why he believes Route Happy and its current database of over 100,000 flights will lead the market for “happy data:” You can listen to or read the interview below: Roy: My name is Roy Weissman, from MediaJobs.com. Today, we’re speaking with Bob Albert. The CEO and founder of Routehappy.com. RouteHappy.com launched on April 26th with the mission to help people find the happiest flight for the lowest price. Welcome Bob. Can you give us a sense of why you created this site, and what your objectives are and where you think it’s going? Bob: Sure. Hi. Hi, Roy. Thanks for having me on. Yes, I am one of the guys out there who cares about my flight experience….