Shopper’s Diary: Wild Beauty at Fowlers Flowers in Melbourne

Shop owners Lauren Bieber and Tom Crowe find it easy to keep an eye on what’s happening at Fowlers Flowers in Melbourne, Australia, because they also own the coffee shop next door. In fact, it was Bieber’s desire for a steady supply of fresh flowers to adorn the café tables at Mixed Business that prompted her to become a florist. But not just any floral designer: Bieber’s work stands out both for its considered simplicity and its natural, direct-from-the-garden look.

Other industries’ fortunes may rise and fall, but we’ll always need fresh flowers, she says. “Newspapers and banks might go to the computer but this is something you can’t replicate–you can’t Twitter or Instagram the true feeling of flowers,” Bieber recently told Broadsheet.

Above: Opened four and a half years ago, Fowlers Flowers is located in the Clifton Hill neighborhood of Melbourne. Photograph via Jesame.