Kochie is the latest Australian personality to rise to the ALS ice bucket challenge after agreeing to take on the freezing task live on air Tuesday morning.

Co-host Samantha Armytage did the honours, happily pouring a bucket of icy water over Kochie’s hairless head.

CEO of the Australian Football League Gill McLachlan also participated in the challenge and was responsible for nominating Seven’s obliging presenter to the same.

Despite the wild and woolly conditions outside, Kochie darted out of the studio, ready to be soaked right in the middle of Sydney’s Martin Place, surrounded by a cheering crowd.

He couldn’t resist having a bit of fun with onlookers, jumping to his feet and embracing one poor woman on the street.

McLachlan has also called on Karl Stefanovic and ABC sports reporter Gerard Whateley, but we’re yet to see either of them accept the chilly challenge.

“Hi madam, give me a hug!” Kochie shares the love.

The craze, which is backed by The ALS Association, is sweeping the globe and is raising money for sufferers of neurodegenerative illness Amyotrophic lateral sclerosis, otherwise known as Motor Neurone Disease or Lou Gehrig’s disease.

Aussies Iggy Azalea and Hugh Jackman have also signed up to be doused in the name of charity. Kochie nominated treasurer Joe Hockey, Jennifer Hawkins and AFL star Brad Ebert. Who will be the first to accept?