There are an estimated 2 to 5 million people infected with HIV in India today, and 50,000 to 100,000 cases of AIDS may have already occurred in the country. Contrary to traditional belief, sexually transmitted diseases and sex with multiple partners are common in the country, both in urban and rural areas. An estimated 3 to 4 percent of some rural populations have a sexually transmitted disease. The tobacco epidemic is an international problem with developing countries set to bear the brunt of the problem in future. By 2030, if present trends continue unchecked, there will be 10 million deaths per year globally due to tobacco-related disease, with 70 per cent of these deaths taking place in developing countries. Not only this addiction of alcohol among children is increasing in India. Alcohol transnationals are shifting their focus to Asia and other developing countries (young population and a growing economy) as the American and European markets are saturated. With an increase in per capita incomes, trade barriers falling, and alcoholic beverages advancing into new markets in developing countries, alcohol consumption is likely to increas.