As a reader, it's a way for me to let creators know that I REALLY like the page, but I can't really make a good verbal comment on it.

As a creator, it lets me know that there are people who actually do like the comic I made. I sort of notice comments more, though. Anyway, I think that when people hit the like button, it's mostly for the same reason as me clicking on the like button for other people's comics.

as a reader, likes mean two things to me depending on whether or not I'm new to the series. If I start reading a new series and it has A LOT of pages, I usually only like the ones that really stand out as impressive. In part, this tends to be because I get so absorbed in the story I just want to hurry up and get to the next page! For regular series, I like pages to show appreciation and to help boost a series in the algorithm. Helping others get to the trending section, even if only for a short while, is mah jam. As a reader, comments mean more than a like. If I'm really involved in the series, I try to leave a comment on every page and engage with the community. For series I'm less involved with, I'll leave a comment if I have something to say.

another exception: for gag-a-day comics without a narrative, I'll like the page if I find the joke funny. Simple.

as a creator, I tend to interpret likes the same way (but inversed). If someone likes pages only every now and again, I figure it means they a) read in bursts or b) only like a page if they find it better/more interesting than usual. Comments are more meaningful than likes, but I'd be pretty bummed out if I didn't get any likes. Likes also let me know what times of day tend to be the most successful for posting.

To me likes are a bit of a dilemma as a reader. When I read and like something, I get so invested I just keep reading and forget about clicking stuff... I just want to see where it's going, and when I'm done I don't know if it is stupid to go all the way to the top and then just like it all... Isn't that what the subscribtion basically indicate? That you like it and want more?

To me as a reader I also find comments much more enjoyable than the likes. To me the likes are like a thumbs up, good job, pat on the back, kinda thing, while a comment indicate that a reader likes this enough to verbalize it. That is much more investment I think.

Well, I dont give out likes randomly... not on every page i read, i press the 'like' button, because that button means to me that this page/episode/chapter stood out in a positive manner! I want to give the artist a sign, what i as a reader likeand what he should do more often. Its the same way i look at my own comic. If an episode as an unusual amount of likes i look at the things that are different and think about how i can implement them more often.

I leave Comments only if im invested in the series/artist of if i have something to say...

As a reader pressing the like button I feel not only notifies the author that I have taken the time to read the chapter they put up. I feel like it's a good way of letting them know they've done a good job and sometimes creators really need that positive reinforcement.

As a creator the same thing applies. If someone leaves a like on my page I feel like I have an actual audience and I take it as an indication that I'm doing well or if I need to improve for the next page.

I tend to use the like button a lot more for small comics because I want to motivate them to continue, while with bigger comics I use it more sparingly because they tend to have hundreds of likes already.As a creator they're a way of knowing how many of my readers are active and enjoying what I make, (although I love comments a lot more, and I try to comment on all the comics I read too cause I know how good it feels to get one)

I use the like button to do just that - express my liking of a page. Usually when I sub to a comic it's because I really enjoy the series as a whole so I'll always like every page, haha. I like the author to know I appreciate/ enjoy the content because I can't always comment. I mean I'm not really gunna force myself to leave disingenuous comments.

As an author, idk. I take it the same way. Someone 'liked' it because they liked it - for whatever reason that may be. I really don't expect comments because I know it's hard for most people to try to construct thoughts on it other than "cool" or "nice". I mean I'm an artist, I think in pictures, not words. Lol. Not to say I expect 'likes' either, but both are always very appreciated.

I only hit like if the page is exceptionally good, mostly because if a comic has a load of pages already I want to remember the more impressive or exceptional ones. I should probably use it more often on smaller comics though...