Generated on Monday, February 8th 2016 10:36 pm

Top Priorities

Social Media Indicators

Excellent, your social media presence is strong.

Facebook Mentions616

Google™+ Mentions601

Pinterest Mentions0

LinkedIn Mentions16

StumbleUpon Views2

Reddit Mentions0

High level of social activity increases domain authority and ability to rank higher, helps search engines to
find and index new content in real-time, provides indicators for content authenticity and reader's engagement.

Note: This data relates only to the websites URL and does not include specific brand pages.

Facebook is the largest and most popular social networking website. A well utilized Facebook page can increase your visibility online,
improve your real-time search engine optimization, and provide your visitors with a venue to connect and promote your brand.
https://www.facebook.com/business/build

Twitter™

Home of the Betway Insider and proud sponsors of West Ham United, Premier League Darts and the Champion Chase. Contact: @betwaysupport https://t.co/PqwiyIO9bo

Length: 158 characters.

Tweets:

27,374 - Excellent, you have many tweets.

Followers:

88,323 - Great, you have many followers.

Following:

2,013 - Good, you are following some users.

Page Link:

Yes, your homepage is linking to your Twitter™ account.

Verified:

Yes, your account has been verified by Twitter™

Account Age:

3 years, 6 months, 22 days, 16 hours

Last Tweet:

7 hours, 41 minutes, 2 seconds ago.

Warning: This account does not link to your website.

Twitter is a very popular social networking and micro-blogging service that when utilized correctly can significantly increase your
brand awareness, promote your products and services, boost traffic to your website and help to connect with visitors.
https://twitter.com/about

Traffic Rank

31,093 most visited website in the WorldTrend: down (+6,231) 2,306 most visited website in United Kingdom

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

We have found following title:

"Betway - The Official Website. Bookmaker, Casino & Bingo "

Length: 57 characters

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Betway is one of the worlds leading betting and gaming companies, and with a confirmed record breaking pay out, Betway is a company you can trust. &nbsp; &nbsp; &nbsp; &nbsp;"

Text to HTML Ratio

The Text to HTML ratio is 18.74%

Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent

Keywords

%Density

#Count

TTitle

DDesc.

H<H>

AALT

B<b>

betway

3.60%

19

1

2

2

-

-

out

1.89%

10

-

1

-

-

-

bet

1.89%

10

-

-

4

-

1

more

1.70%

9

-

-

-

-

-

find

1.33%

7

-

-

-

-

-

casino

1.14%

6

1

-

-

-

-

free

1.14%

6

-

-

2

-

-

betting

0.95%

5

-

1

-

-

-

plus

0.95%

5

-

-

1

-

-

nbsp

0.76%

4

-

4

-

-

-

out more

1.33%

7

-

-

-

-

-

find out

1.33%

7

-

-

-

-

-

free bet

0.76%

4

-

-

2

-

-

betway plus

0.57%

3

-

-

1

-

-

betway limited

0.57%

3

-

-

-

-

-

find out more

1.33%

7

-

-

-

-

-

premier league darts

0.38%

2

-

-

1

-

-

bet £30 get

0.38%

2

-

-

1

-

-

betway premier league

0.38%

2

-

-

1

-

-

worlds leading betting

0.19%

1

-

1

-

-

-

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance.
Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6
headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too
many time in the content.

The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

HTML 5

The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Language

The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [27 errors, 1 warning(s)]

It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Nested HTML Tables

Great, no nested tables detected.

In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause
performance issues due to increased HTML size and rendering time.
It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:

Google™ Analytics

Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Favicon

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

DMOZ

Current Listing(s):

DMOZ the Open Directory Project is the most comprehensive human edited directory of the Web, compiled by a vast global community of volunteer editors. (www.dmoz.org/help/geninfo.html)

Backlinks

Approximate number of backlinks indexed by Google: less than 3KApproximate number of backlinks indexed by Bing: more than 5K

The number of backlinks is one indication of the popularity or importance of that website or page therefore the more backlinks comming from reputable websites the better. (en.wikipedia.org/wiki/Backlink)

Page Rank

PR: 5 out of 10 (Good)

PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Google: more than 30KEstimated number of pages indexed by Bing: less than 6K

Hyperlinks are an integral part of any website and properly linked content has great impact on the SEO. It is a good practice to keep number of unique links below 100, URLs preferably as short and concise as possible and utilize nofollow attribute to control PageRank flow passed through links.

In our test, your server responded in 0.54 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Minify CSS

None

Your CSS is minified.

Minify HTML

Low

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 1.7KiB (17% reduction).

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Server Information

Server IP:

78.24.210.187

Server Location:

-, -

Name Server 1:

ns1.instradns.com (199.192.75.20)

Name Server 2:

ns2.instradns.com (199.201.106.232)

Name Server 3:

ns3.instradns.com (130.180.201.163)

Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account.
(http://www.youtube.com/watch?v=hXt23AXlJJU)

Safe Browsing

Yes

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected
phishing and malware pages. If your site is marked as unsafe see our guide on
how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.

Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.

It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots
which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.

Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

No contact information available.

Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Microsoft-IIS/8.5 ASP.NET 4.0.30319 4.0

Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or
IIS).