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Publicis One Indonesia names chief strategy officer

Publicis One Indonesia has appointed Shailesh Iyer (pictured) as chief strategy officer, effective as of 30 June 2017. The appointment of Iyer will see him oversee the strategy function across all agency brands in Publicis One Indonesia including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, Zenith, Performics, Blue449, SapientRazorfish and Arcade, a strategic alliance partner.

According to the agency, Iyer has almost a decade and a half experience in the communication industry. His experience spans Ogilvy, Contract advertising, Jack in the Box Worldwide and Leo Burnett. He has also worked on a diverse portfolio of clients including Marico, Cadbury, HSBC, Shoppers Stop, Tata Indicom, P&G (SK-II), IKEA, Friesland Campina, Samsung and, more recently, Philip Morris for MENA and Pakistan.

Brian Capel, CEO Publicis One Indonesia, said, “Having worked with Shailesh in his previous Asia Pacific role at Leo Burnett, it was an easy decision to have him on board as he brings an immense understanding of the Indonesian market. His role as chief strategy officer for Publicis One Indonesia highlights the fundamental importance of strategy in driving Publicis One’s vision of data driven creativity, integrated creativity and effective creativity.”

Iyer added, “I started advertising at the young age of 19 and have had the opportunity to witness some paradigm shifts in the way people behave, consume brands and their services. In order to connect with people, we need to understand them and adapt & change our ways quickly and efficiently. That’s why I believe that Publicis One is the agency model of the future because we have changed the way we approach our client’s business keeping them at the core of our offerings, making sure that we don’t compromise on quality, creativity and business results.”