If you have about $800 just lying around and in the market for a new trench coat, this one might be for you. American...

ABOUT US

Formerly SwagSyndicate.com, The Primary represents our maturation and growth after nearly a decade of being heavily rooted in streetwear. While our own personal style evolves and reflects a more timeless style, we carefully curate our content to match our current interests. Our mission is to provide the latest in men's fashion and lifestyle content from brands that span the world.