I am very excited about this tool, as it will allow users to focus more upon finding actionable insights as opposed to expending time manipulating data in external applications.

Drafts & Experiments –Will allow marketeers to create and save a campaign in draft mode and run the campaign as an experiment.

The significance of this tool, is that it will enable users to test and compare data from an existing campaign against live data collected from an experimental campaign. If results are favorable, you will be able to replace the existing campaign with the experimental campaign from within the campaign dashboard.

Great new features from the Google Adwords team!

To watch the recent live stream or for the latest Adwords news & tips, please visit the: Adwords Blogspot.