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One wrote underneath: "What an attention seeking photo. Why try and cause a riot you know what this picture will do.

"And before everyone kicks off I totally agree with breast feeding and being about to do it in public it's he most natural thing in the world but this picture has been posted for attention reasons only very disappointed in you Sam !!!"

Jacqueline, who has young daughter Ella with Dan Osborne , jumped to her defence with a fiery comment.

She posted: "I don't understand why you people follow her if you don't want to see her breastfeeding she's very open and you must know she posts whatever she wants, if it makes you uncomfortable just unfollow, don't write stupid comments.

Jacqueline Jossa has defended her (Image: Rex Features)

She hit out at haters on Instagram

"I for one follow because her pictures are beautiful and so is breastfeeding, shouldn't be a big issue, it's all natural."

Other fans defended Sam, with one saying mothers should be "utterly ashamed" of themselves for posting hate on the photo, which has received thousands on comments.

They wrote: "Sam is a great mum and all you haters should get off your high horse and stop being so pathetic. She is feeding her baby . . what the hell is wrong with that??

"...and its her instagram and if she wants to broadcast that to the world she can!! just dont look at it offends you. Us mothers need to support and stick by eachother..... isnt it time for all the hate to stop its a waste of energy! (sic)"