Newly-listed River & Mercantile Group Thursday underscored plans for more so-called "outcome-orientated" fund management, as it published its first set of results since its June flotation.

River & Mercantile Group was formed by the March 2014 merger of investment consultancy P-Solve and River & Mercantile Asset Management. The combined group listed on the London Stock Exchange three months later; at a cost of around £4.6 million, according to today's results.

The group also revealed it was launching a Dynamic Asset Allocation strategy for clients, part of a move towards outcome-orientated investing. The new strategy - which aims to invest money in line with future requirements specific to any given client - will be managed by River & Mercantile Group's investment committee, led by chief investment officer Glyn Jones.

It its results statement, the group said traditional funds that simply aimed to outperform a market were not necessarily what clients wanted. Paul Bradshaw, chairman of River & Mercantile Group, said: “It is my personal conviction that the future winners in this huge market will be those with an unwavering commitment to generating outcomes desired by clients.”

James Barham, global head of distribution for River & Mercantile Group, told Financial News: “We have been pretty good at making sure we have the right resources in the place over the years. One of the great advantages [post-merger] is we have significant capabilities.

“What we have within that business is very strong investment solutions and products. Before we hire or launch a whole series of new products, we are looking at developing what we currently do.”

At the Dynamic Asset Allocation strategy's launch last week, the company seeded it with £5 million.

The company today reported net profits of £4.5 million for the six months through end of June 2014, compared with profits of £6 million for the full year ending 2013.