Well they must have changed it after i looked at it cause i know for a fact the prices were different.

Even still their is prices differences anyway.

The 1080 Ti's were priced at $1199 everywhere, i remember checking them at launch.

Just like the 1700x was $599 at launch, and dropped within a few days to $569

Back to the subject of the 1080 Ti, $700 does seem like good value compared to the Titan, or even the 1080, but that's always been Nvidia's marketing strategy. The titan makes the Ti cards look like good value (and not by accident either), when in reality they're still hugely overpriced. Its kind of like when people compare the 6900k to the 7700k. The only reason people think it's 'good value' is because Nvidia has twisted out perceptions of what a GPU should be worth.

So, while $700 might be 'reasonable', £700 or $1200 AUD just isn't. For that price, i could buy a PS4 pro ($550) and an Xbox One S ($400) along with 3 new release games. Or, buy one of the consoles and a 50" TV to play them on.

And if i wanted to stick to the PC market, then i could build a perfectly capable 1080p gaming system (with an RX480) for $1100 all in. Again though, even that is way more expensive than it should be when you consider other gaming options.

So no matter how i look at the 1080 Ti, no matter how impressive it is, that doesn't change the fact that (to me at least) it's a massively overpriced piece of hardware, especially considering that it will be outdated within a a year.

What I find interesting is that I can't think of many places that logically discusses the legitimacy of Nvidia release scheduling. People criticise it, but no one who isn't an illogical 15-year-old fanboy has anything to say in return that makes sense. They just buy the newest when it comes out and ignore the 'haters'. Nvidia have this genius stranglehold where they cater to gamers who just don't care about the nuances of the release. All they care about is performance and Nvidia always delivers.

What I find interesting is that I can't think of many places that logically discusses the legitimacy of Nvidia release scheduling. People criticise it, but no one who isn't an illogical 15-year-old fanboy has anything to say in return that makes sense. They just buy the newest when it comes out and ignore the 'haters'. Nvidia have this genius stranglehold where they cater to gamers who just don't care about the nuances of the release. All they care about is performance and Nvidia always delivers.

I think people are simply more ignorant today than ever before. brand fan boys will buy regardless of warnings or cries about corporate milking and market tricks.

Gamers will still continue to pre order from these big companies like Ubisoft, EA, Blizzard etc regardless of their disasterous launch issues and "debatable port quality.

I have given up trying to reason with some especially in my office here. If they wish to squander their money away on something expensive that is a minor improvement, then I suppose we should let them. You can't convince an indoctrinated user of a product or brand.

However in regards to Nvidia, I can't actually argue against those upgrading from their 1080 to 1080ti because if reviews are true, its still a considerable upgrade. Only downside is the cost, but even then at £700 this is no different to the price I paid for my 780ti cards when they were released. That is something I cannot complain about. Painful part is the whole market in general is too high.

I think people are simply more ignorant today than ever before. brand fan boys will buy regardless of warnings or cries about corporate milking and market tricks.

Gamers will still continue to pre order from these big companies like Ubisoft, EA, Blizzard etc regardless of their disasterous launch issues and "debatable port quality.

I have given up trying to reason with some especially in my office here. If they wish to squander their money away on something expensive that is a minor improvement, then I suppose we should let them. You can't convince an indoctrinated user of a product or brand.

However in regards to Nvidia, I can't actually argue against those upgrading from their 1080 to 1080ti because if reviews are true, its still a considerable upgrade. Only downside is the cost, but even then at £700 this is no different to the price I paid for my 780ti cards when they were released. That is something I cannot complain about. Painful part is the whole market in general is too high.

They don't even try to justify it. It's like they know full well the problems but care little about them because they're more interested in the gains. It's like a bodybuilder consuming far too much red meat and creatine to get bigger despite being warned of the issues. They are so in love with the gains that they block out all logic.