The new grille badge features the Spirit of Ecstasy with a Union Flag replacing the traditional flowing gown.

Rolls-Royce has celebrated the 2012 London Olympic Games by showing three models during the Closing Ceremony. All wore new badges that replaced the traditional double R-R logo with an Olympic theme for the first time in the company’s 108-year history.

The badges were complemented by unique tread plates, identifying each car as ‘One of Three’. They created perhaps the most collectable (and unobtainable) Rolls-Royce Bespoke items ever produced.

“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Ötvös, Chief Executive.