Interactive Advertising Bureau – Digital Ads Reach $100 billion

According to the IAB – Digital revenues for full year 2018 surpassed $100 billion for the first time. Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017.