Monday, September 16, 2013

The new metrics, formulated by magazine publishers in consultation with Adobe, establish a baseline for comparison by focusing on four key measures: accumulated readership over a given time period, accumulated sessions over that period, accumulated time spent per reader, and accumulated sessions per reader.

With CEO Joe Ripp now on board, Time Inc.’s video push will continue to expand exponentially. He is looking ahead to the company’s debut at the 2014 NewFronts as he plans new initiatives in the mobile space, even the possibility of a Time Inc. venture on TV.

The Hearst upfront, scheduled for Oct. 15 at Hearst Tower, is meant to drum up advertiser interest in the stories and packages, in print and in digital media, that editors are planning for 2014. To that end, Hearst has trademarked the term "Big Content."

Starting on Monday, New Yorker fans are going to notice some small but subtle design changes across its pages, which were led by its creative director, Wyatt Mitchell. The magazine is updating its table of contents, contributors page, “Goings On About Town,” Briefly Noted and Fiction sections.

The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!

Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.