Inside the financial DNA of startups

STARTUPS: Inside the financial DNA of startups Burn-rates, runways, overheads - just a few of the terms that startups obsess over, or at least should do. Behind the veneer of the PR surrounding startups is the number crunching that goes on every day to keep a business both afloat and have the ability to establish itself (and grow). Avoiding some of those issues is commercial suicide. Read more on Mattermark.

In the beginning, cash is all that matters because it is the lifeblood of startups.

It pays the team, rents the apartment you work out of, gets super-fast internet access and a lot of snacks.

Managing the cash balance of the company as the most significant high-level financial indicator makes sense in the early days.