Social media has been an untapped resource for the fundraising activities in the past. We want to change that this year and focus on getting more visibility and outreach using some of the popular social media sites. Anyone interested in proposing ideas and messages, giving feedback, suggestions etc. please feel free to leave a message below!

This year's social media approach is rooted in perpetuating a two-way conversation between the foundation, community, and donors. The 10th anniversary provides a unique opportunity and milestone to get readers excited about Wikipedia, and will organically carry the conversation. As in previous years, we want to focus on showing appreciation for donors and the broader community.

Twitter is most effective as two-way conversation with donors and supporters. It's our opportunity to disseminate information and support about the fundraiser – and then engage in the conversation that unfolds. We are setting up a Twitter team to run the contribution handle, interested? Email me

Recognize Donors

Draw attention to positive blogs/reviews of the campaign from about the campaign and Wikimedia- we receive substantial news coverage during the campaign, but don't want to link to major stories.

On Facebook we have the opportunity to provide more in-depth content, and to publicly engage in the comments on each post. Unlike Twitter, Facebook posts will be limited to two a day to get the max value out of each post.

We have the largest audience of any of our social media sites on Facebook with nearly 400,000 fans on our page, a community page 12,000 strong, and 14 unrelated fan sites with 35,000-550,000 fans each.

We will not be promoting Causes, we have concerns about their privacy policy and fewer than 1% of those who join a cause donate through the application.[5]

We've increased the number of posts weekly, now we need to personalize our page with photos of meetups, Wikimedians and around the office. (Licensing issues)

Fan Sites

Engage the admins of the fan sites with a 'fundraising contest' asking them to rally their members and friends to donate through a personalized URL.

Separate Fundraiser page on Facebook

There should be a separate "Wikimedia Foundation Fundraiser 2010" page on Facebook, just like there was a "Rally to Restore Sanity" page that was separate from the Daily Show with Jon Stewart page. The current Wikipedia Facebook page (with close to 500,000 fans) is the way to make people aware of the fundraiser page. At the fundraiser page, people should be able to click a button that says "I donated to the Wikipedia Fundraiser", just as at the Rally page, people could select "I'm going to attend".

The point of a separate fundraiser page is that when people click to say that they donated (other options could be "I'm thinking of donating" and "I didn't donate this year, but I still support Wikipedia"), that action will show up as a post on their home page, and their friends will see the post on their Wall as well, and are likely to check out the Fundraiser page. The Fundraiser page, of course, will have a direct link to where donations can be made.

None of which can be done without a separate fundraiser page on Facebook. John Broughton 18:58, 6 November 2010 (UTC)

Got anything funny, clever or heartfelt that you think would work on these sites. Think about your friends, family - how would you tell them about Wikimedia's Fundraising drive this year and then selflessly ask them to donate. Its your chance to be creative so go ahead.

Write a post, upload an image or a video. We will try to use them in the campaign -

"Facebook wants to eat Wikipedia" -ragesoss

"Hypochondriacs for Wikipedia"

"servers dont grow on trees kids, and the server farms are not what you think"