Wednesday, 1 February 2017

Now
a day we can see various startup Companies that are arising in which
few getting succeeded few getting failed ...and we have also seen
million dollar companies getting failed and few unknown company making
million dollars business.

What makes these things to happen?

PLEASE THINK!

PLANNING – A pillar for every organization

HOW TO PLAN?

LET me ask you a question

What is the difference between a branded shoe and shoe which is locally made?

ha ha!!

You may think COST, if so then you are cool ...If you think QUALITY then you a super cool ...

YES!!

Now, I think you came to know about the first way for their success is

QUALITY FOR THINGS

Quality
is an illusion which cannot be defined but can be experienced by each
and every people relating to products and services

Do you know that TOYOTA gives maximum priority for Quality, thus they hire maximum professionals who are interested in quality WHAT MAKES TOYOTA TO HIRE SO MANY PROFESSIONALS?

QUALITY.
According to the stats 35% of organization fails due to lack of quality
control thus we can analyze how important quality plays an important
role

Some of our local brand organization also provides QUALITY products and service!!! Even then they fail to establish… what might be the reason?

DIGITAL MARKETING

Now
a day we all are busy with gadgets than spending with people thus it
makes more interesting to most of the organization to MARKET their
product digitally either by ONLINE or by digital media

Most of the money spent by an E-commerce company is on DIGITAL MARKETING

But if we consider startup companies what might be their problem with respect to DIGITAL MARKETING…NONE! Then why did it failed?

CUSTOMER or CLIENT RELATIONSHIP

You know that CUSTOMER IS A KING of
an organization. None of the organization have established without
satisfying a customer or a client. For an E-commerce start-up, every
customer is like PEARL in a SEA i.e. very precious.

No matter you have better QUALITY, MARKETING and CUSTOMER ENGAGEMENT or RELATIONSHIP many organization fail again.. WHY!!!!

SECURITY

One of the key and another important parameter for an organization is SECURITY, what if your organization data is lost?...

just
imagine your credit card Number and password is visible in organization
website… do you believe in that company by providing your credit card
credentials again?

Now for an organization to establish in this competitive world, proper planning relating to

1.Quality- relating to its product and service

2.Digital marketing/ media marketing/marketing – relating to products and service

3.Security – relatingto its service, products, and solution

4.Customer/ client relationship and Engagement-relating to requirements needed by customers

I
went to the shop to buy a notebook of 100 pages, I recognized the
variety of books with variable cost. I was surprised!!!, I took each and
every notebook and searched for a difference between them even though
they had the same quantity of pages and were having the same size. This
made me think, what might be the difference?

QUALITY OF PAGES AND COVER

The
way notebook pages were manufactured with respect to its touch,
opaqueness, content templates, design realized me what is quality

Why there was a variation in quality of notebooks in the shop?

Everyone are uniqueness so every notebook quality is unique!!! …NO

There
are certain specific standards that need to be maintained by an
organization to attain quality product and services. Some organization
compromise standards due to its constraint which make their product
cheap and less quality. Thecost of the product is always based on the quality and quantity. TheQuantity
of the product remain same but quality varies i.e. I was in need of 100
pages notebook which is a quantity and the type of book I need enhance
quality.

SO what is Quality?

We all ate noodles in our life, if not please taste it and enjoy! One of the leading brands of noodles is MAGGI. In last two years Maggi faced a huge loss just because of its quality issue, similarly many startups faced the same problem

We
all know about the automobile sectors might giants such as Tesla,
Lamborgini, Audi, Ferrari, Marcedes Benz, Jaguar, fiat etc. none of the
above company is named for its quality. TOYOTA is the only automobile
manufacturing company is mainly known for its quality. thus when ever
the name of quality appears in automobile sector TOYOTA stands at the
peak

Quality dimensions

We
I was working in a manufacturing sector, our company manufactured
automobile components in which we had a new project i.e. to manufacture GEAR HUB. The dimension of the gear hub designed was satisfactory to the customers thus quality with respect to design was attained

We
had tool room where a designer designed the tool for manufacturing and
the production department produced it. But there was an error with
respect to the design which created a huge loss to company thus quality
with respect to conformance plays a major role in an organization

Later
the tool was redesigned according to specific dimension and was tested
the performance of the tool was good thus quality with respect to
performance was achieved

Now quality can be enhanced on the basis of

1.QUALITY OFDESIGN - preparing design that customer needs of

QUALITY OF DESIGN = SATISFACTORY DESIGN FOR CUSTOMER

2.QUALITY OFCONFORMANCE - analyzing the product or service with respect to quality of design

QUALITY OF CONFORMANCE = SATISFACTORY QUALITY OF DESIGN

3.QUALITY OFPERFORMANCE - Checking the performance of the product relating to quality of design and quality of performance

QUALITY OF PERFORMANCE = SATISFACTORY QUALITY OF (DESIGN AND CONFORMANCE)