Life’s busy, and you put in a lot of hard work—and so does your hair. From heat styling to ponytails to sun, wind, and humidity, your hair works overtime. Give your hair the promotion it deserves: a hydrating, strengthening, and smoothing Brazilian Blowout for a lush, frizz-free look.

Formulated from natural ingredients like camu camu, annatto seed and açai berry, our liquid keratin smoothing treatment seals the cuticle and forms a protective layer around each strand. You’re left with intensely glossy tresses that are more manageable and resilient. And unlike other smoothing treatments, you’re not stuck with a days-long waiting period before getting your hair wet. You may even find your blow-drying time cut in half—if you even need to blow-dry at all: air-dryed hair is just as flexible and shiny. (Now that’s a lighter workload.)

WHAT MAKES OUR SMOOTHING TREATMENT DIFFERENT?

TREATMENT IS CUSTOMIZABLE – Keep your curls and lose the frizz, or go for the smoothest result possible.

NO DOWNTIME – After treatment, you can immediately wash your hair, put it in a ponytail or head to the gym—there’s no waiting!

GREAT FOR ALL HAIR TYPES – Curly, kinky, coily, frizzy, fine, damaged or coarse: Your hair can be smoothed.

NO LINE OF DEMARCATION WITH NEW HAIR GROWTH – Our smoothing treatments are great for transitioning from Japanese straighteners, relaxers or other keratin treatments.

TREATMENT IS FINISHED AT THE SALON – After about 90 minutes, you’ll leave the salon with smooth, frizz-free hair for up to 12 weeks.

WITH OUR BRAZILIAN BLOWOUT SMOOTHING TREATMENT, HAIR IS HASSLE-FREE
This service gives you smooth, frizz-free, easy-to-manage hair that can be customized to fit your lifestyle. Whether you prefer sleek and straight hair, or curls minus the frizz, you can get your ideal look for up to 12 weeks. Busy lives need effortless, beautiful hair, and our smoothing treatments provide the perfect remedy.

Sometimes life’s more than a little busy, and it might seem next to impossible to indulge in a luxury like a Brazilian Blowout. But what if we could offer the same hydrating, strengthening and smoothing benefits of a blowout treatment and add an hour back to your day? Cross our hearts, the Brazilian Blowout Express is a one-hour, in-salon service that leaves you with a lush, frizz-free look for up to 6 weeks—and it only takes half the time of our full blowout treatment!

For a hairstyle that’s shiny, flexible and healthy, we recommend complementing your express Brazilian Blowout with a color and cut.

FREQUENTLY ASKED QUESTIONS

HOW DOES THIS SMOOTHING TREATMENT WORK?

Inside each hair shaft are protein filaments, bonded together in a way that determines the hair’s texture. Through the use of innovative and breakthrough bonding technologies, keratin treatments like a Brazilian Blowout effectively break those bonds and temporarily realign the protein structure, creating smoother, shinier hair. These treatments actually improve the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. It is a semi-permanent way to smooth frizz, soften hair texture, and make hair more manageable and easy to style.

WILL MY SMOOTHING TREATMENT LEAVE MY HAIR LIMP AND UNABLE TO CURL?

No. Your stylist controls how straight the hair will be by a number of passes she makes with the flatiron and the temperature of the flatiron. There are two formulas to choose from for this treatment; one is designed for finer textures of hair and the other is designed for courser hair. A consultation is best to choose the right formula for your hair type.

IS IT SAFE?

Yes. This smoothing treatment is safe on any hair type and actually helps to improve shine as well as moisture levels. There is a very, very small amount of formaldehyde in the formula, but there isn’t any more in it than would be in your nail polish. With any chemical processing, there is always a chain reaction of bonding the treatment to your hair.

If your hair is sensitive to heat styling, please let your stylist know before your treatment so she can tailor the heat settings to fit your hair’s needs.

CAN I WEAR MY HAIR CURLY AND STRAIGHT?

Yes. Depending on your hair type you can wear your hair curly or straight with the Brazilian Blowout Smoothing Treatment. As long as you don’t have any other issues that affect your curls prior to the service you will have the flexibility to do both.

Please note that this treatment is not a hair-straightening treatment; it won’t take the kink and curl out of hair but it may have a slight straightening effect on wavy or otherwise lightly textured strands.

HOW LONG WILL IT LAST?

Our smoothing treatments can last up to 12 weeks if you follow our Aftercare instructions closely. There are many ways to prolong the life of your treatment at home.

Your stylist will help you decide which aftercare products will work best for your hair type. The Acai Brazilian Blowout products ensure the longest-lasting results. If you avoid using shampoos that contain sulfates and chlorine, your treatment should last anywhere from three to four months—possibly longer if you don’t mind washing your hair less often.

You’ll know when it’s time to get it redone when your hair starts to return to its natural curl around the hairline. Even if you don’t get it touched up right away, there’s no obvious line of demarcation between the previously treated hair and new growth, unlike with other relaxing or straightening methods.

WHAT IF I HAVE DYED HAIR OR WANT TO DYE MY HAIR?

The Brazilian Blowout Smoothing Treatment is completely safe on color-treated hair and since it completely seals off the hair shaft, your color may stay vibrant for longer. We suggest scheduling your color service before your smoothing treatment for the same day since the cuticle will already open from the color. Just be sure to let your colorist know since doing one treatment after the other can make the color a bit brighter.

Please note that some stylists won’t recommend it for extremely damaged hair, so as to avoid further harm. So you should consult with your stylist on the health and strength of your hair during your consultation.

Have we left you with some unanswered questions? Call us at (414) 765-1985 anytime during business hours for more information or to book a consultation.

Our smoothing treatments can last up to 12 weeks if you follow our Aftercare instructions closely. There are many ways to prolong the life of your treatment at home. Your stylist will help you decide which aftercare products will work best for your hair type. The Acai Brazilian Blowout products ensure the longest-lasting results. If you avoid using shampoos that contain sulfates and chlorine, your treatment should last anywhere from three to four months. Beyond vigilance about ingredients, it’s good to keep in mind that the less you wash your hair post-treatment, the longer its results will last.

CONSENT & AFTERCARE FORMS

CONSENT FORM

All menu prices and services are subject to change without notice. Our pricing and timing estimates may vary based on stylist’s training level, education, and experience, as well as customers’ hair length and condition.