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Placed, the leader in offline omni-channel attribution, is closing out 2018 with the launch of a reimagined interface for attribution reporting.

The effort represents months of collaboration between Placed and its partners to provide a better view into the role of foot traffic in advertising campaigns.

Placed Attribution

“We believe that self-service and the accelerated adoption of location based attribution go hand in hand,” says David Shim, Founder and CEO at Placed. “The redesign of Placed Attribution will empower our clients to take full advantage of our industry-leading digital, TV, and out-of-home reporting data.”

The new tool boasts interactive visualizations and dynamic datasets that put you in control of the experience. Users can also explore campaign results from any device, highlighting Placed’s commitment to making visitation data more accessible for all stakeholders.

Sample Attribution Report

Existing partners and advertisers can experience the UI immediately at Placed Attribution. To learn more about Placed and demo the new UI, please reach out to us at sales@placed.com.

On October 9th, Roku announced their new Measurement Partner Program to help brands and publishers quantify the impact of ad campaigns. As a Roku measurement partner, Placed provides offline attribution for OTT campaigns running on the Roku platform.

“Roku helps marketers track results on both OTT and linear TV across a variety of points during a campaign. Through the Measurement Partner Program, Jack in the Box worked with Placed to determine its campaign on the Roku platform drove more than 164,000 store visits from December 2017 through February 2018. 43 percent of the campaign reach came from potential new customers.”

Placed and Adobe have entered into a strategic partnership to measure the impact of linear TV advertising on store visitation. Adobe Advertising Cloud TV — the most widely used solution in the industry for automated, data-driven planning and buying of television advertising — can now attribute those dollars to store visits via Placed Attribution for TV. Launched in June 2018, Placed Attribution for TV measures the impact of linear, addressable, and OTT advertising on store visits across one in three adults in the US with a location-enabled device.

Dentsu Aegis Network was the first to pilot the solution developed in partnership between Placed and Adobe and did so on behalf of a major retail brand. The team was able to drive results across linear TV ad spend that could be directly tied to store visits post-exposure. In this inaugural campaign, the brand saw an 8.4% lift in store visitation, compared to a similar audience that hadn’t been exposed, ultimately translating into a 2.3x return on ad spend.

“Linear TV advertising is still a massive opportunity for brands that want to drive awareness of their products or services,” said Michael Law, EVP & Managing Director of US Media Investment for Dentsu Aegis Network. “The ability to accurately and uniformly measure the effectiveness of our clients’ ad spend across all channels is hugely important. Tying store visits to media spend is old news for digital, but this partnership between Placed and Adobe makes doing that a reality across linear TV and enables us to compare cross-channel campaign results on a more level playing field.”

“In the past, TV was a single silo, linear, in the last few years we’ve seen a fragmentation that has moved TV closer to digital with the addition of addressable and OTT,” said David Shim, Founder and CEO of Placed. ““Together, Placed and Adobe are now delivering a solution to premier industry leaders, such as Dentsu Aegis Network and its clients, that makes linear TV just as measurable and accountable as digital.

“The reality is that most sales today still occur offline, and that’s not changing soon. Capturing those results is crucial for advertisers to prove ROI,” said Patrick Rubin, Head of TV Partnerships for Adobe Advertising Cloud. “We’re excited that Adobe Advertising Cloud customers can now use Placed to measure store visits across nearly all channels of media, including television.”

This week, Pandora and Placed hit a major milestone – since launching the partnership in early 2014, 100 of the world’s leading consumer brands have run Pandora campaigns with offline attribution provided by Placed. As Pandora’s Preferred Partner for offline attribution, Placed has measured 400+ campaigns for Pandora, and has attributed more than 60 million incremental offline store visits to campaigns running advertising across Pandora’s streaming music service.

“It’s exciting to hit this milestone in the partnership between Pandora and Placed,” commented Jim Watson, Placed Senior Vice President, Strategy. “Pandora is focused on driving true value for their advertising clients as we’ve seen with their ability to drive double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority.”

“Pandora’s clients require demonstrable results from their campaigns, and Placed is the preferred partner they trust to measure their campaigns.” added Keri Degroote, Head of Sales Research & Analytics at Pandora. “Placed’s industry leading attribution methodology provides the objective results required by our clients and is able to handle the scale of campaigns running across our platform.”

With advertisers ranging from restaurants to tourism to retail, Pandora campaigns deliver real business results for brands – 20% more likely to drive incremental visits than the Placed industry benchmark.

Placed, Inc., the industry standard in attributing ad exposures to store visits, introduces TV measurement as a part of Placed Attribution. Partnering with Inscape and Kantar, Placed can measure ad exposures against 8MM+ internet-connected VIZIO TVs that have been opted-into for viewing measurement. Utilizing automated content recognition (ACR) from Inscape and creative from Kantar, Placed is able to close the loop to store visitation across location-enabled devices used by 1 in 3 U.S. adults.

“Placed first introduced offline attribution for digital advertising in 2012, and today it is the most widely used solution in market,” said David Shim, Founder and CEO at Placed. “In 2017, we expanded into omni-channel attribution and in 2018, we are bringing our expertise in offline attribution to a new area of television performance measurement.”

“Our clients want to know the halo effect of TV, and how TV and digital campaigns perform together,” commented Donna Eddington, VP, Planning and Analysis at Horizon Media. “A reliable method is needed to measure offline performance across channels, and Placed is a partner that is helping us do that.”

Placed Attribution for TV will launch with a free preview period from June 13 to June 29, 2018. This preview period, will give the public direct access to reports on ad impressions and store visits across 100 brands, 340+ TV campaigns, on 100+ networks.

“We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview. With this approach, TV advertising can not only be attributable to store visits, but is open to the entire ecosystem” said Shim.

In a first, Placed is establishing benchmark metrics on the impact of TV advertising on store visits based on $3.7 Billion spend in media in Q1 2018:

“Location-centric TV analytics are essential to true omni-channel measurement, and Placed is uniquely positioned to succeed based on its success in digital,” said Greg Hampton, VP of Business Development at Inscape. “The partnership between Placed and Inscape is good for the entire industry, because it makes in-store attribution as measurable for TV as it is for digital.”

Inscape maintains the largest single source of opt-in Smart TV viewing data in the U.S.