Why Apple's 'Think Different' campaign worked so well

All good advertising follows a single law. The complex variations in medium, composition, typography and content are just the means of successfully fulfilling it. This law requires no statistical proof. It is fundamentally human. When you follow it your ads work and when you don't, they don't.

The following infographic explains the law of advertising and shows it in operation in one of the best campaigns of all time; Apple's Think Different campaign.