Most Super Bowl Viewers to Watch the Big Game at Home

Nine out of 10 Americans households will watch this Sunday’s Super Bowl at home or at a friend’s house rather than in a restaurant or bar, according to a Nielsen poll.

Feb 01, 2010

SCHAUMBURG, Ill. — Nine out of 10 Americans households will watch this Sunday’s Super Bowl at home or at a friend’s house rather than in a restaurant or bar, according to a Nielsen poll.

The majority of viewers (71%) plan to spend the same on food and drink this year, 15% will spend less, 5% more and 9% don’t know.

“At-home viewing of the Super Bowl is predominantly more of an opportunity for grocery stores, rather than other CPG retailers,” said Nick Lake, vice president, group client director, Beverage Alcohol at Nielsen, in a statement. “While picking up snacks and soda, they’re adding beer to their grocery baskets.

"In the week leading up to the Super Bowl, look for heavy promotions at grocery stores, encouraging consumers to take advantage of the one-stop-shop for their Super Bowl party needs.”