Why choose Gaz Hall as your SEO Service?

Our professional SEO services are perfected from 20+ years of experience, ensuring sites of all sizes will achieve higher rankings on Google and other search engines.

We've built a team of SEO specialists from around the world who know how to create and implement top-performing SEO strategies.

Our results are achieved through a fourfold process: ensuring your site is fully optimised, careful keyword targetting, the creation of high-quality content and high-quality link building. All of these elements combine to boost your website up the Google rankings.

We will work with you to build a strong online presence so your audience will view you as an authority in your niche, leading to more visits, better conversions and higher profits.

Examples of Customer Growth

Our customers have asked that we don't give out their details but have agreed to share their data anonymously. Here are some charts from their reporting data to show their growth curves since we took over as their digital marketing service partner.

UK Fashion Brand

The SEO specialists at Gaz Hall worked with this UK fashion brand to lift their targetted traffic by 200% in 6 months.

They continue to achieve position 1 in Google rankings for many competitive search phrases.

UK Healthcare Organisation

Since this UK Healthcare organisation took us on as their digital marketing partner, we have boosted their organic visitors fourfold by hitting top third first page rankings for all of their target search terms.

This has led to their return on marketing investment soaring to 500% over the last 12 months.

UK Technology Business

The daily visitors to this site were pretty flat until we became their search engine optimisation partner in December 2019.

They are now ranking in position 1 on Google for over 30 different search terms.

As a leading UK SEO Agency providing quality search engine optimisation services, we've helped businesses of all sizes start and grow their website businesses; including entrepreneurs and large companies, in the UK and across Europe, even in the most competitive of industries including technology, fashion, healthcare and gaming.

Our SEO Services

At Gaz Hall we don’t believe in a one size fits all approach to digital marketing. That’s why we work closely with you to provide search engine optimisation designed to get results. As a trusted partner, we provide you with all of the SEO services that you need to get to position 1 on Google for your chosen search terms.

Our SEO process is grounded in best practice and what works, long-term. Organic SEO is not a quick fix, but using tried and tested methods we can achieve results that have a real impact on the revenue and profitability of your business.

First, we’ll listen to you and understand your business, your unique selling points and the problems you solve for your clients. Next we'll put together an SEO strategy which aligns to your long term goals. This will involve a number of the following elements, depending on your requirements:

Technical SEO Services

Here our SEO experts will start by performing an SEO audit. This is an in-depth technical review of your website during which we analyse your site and determine any issues that are preventing you ranking at position number 1 on Google. We'll then advise or make direct changes to the code on your web pages, whether that be meta tags, meta data, titles, headings or any other technical SEO aspects that need addressing.

More about our Technical SEO Services

Some of the different factors that our experts will look at when performing technical SEO will include:

Code Efficiency

Google and other search engines read your source code to find out what your site is about.

It is important that the source code that makes up your website (predominantly HTML, Javascript and CSS) is both efficient and understandable by the search engines.

Bloated code (including unecessary Wordpress plugins)can slow down your website's load time and means that the content to code ratio is lower.

Google can understand the semantic meaning of a web page when there is less code. This helps to improve your search engine rankings.

Website Speed

In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website.

Users perceive fast websites to be reliable and relate speed to efficiency, trust, and confidence.

The speed of your site has a major impact on SEO rankings on desktop and mobile (especially with Google’s mobile first index).

Slow websites have less conversions, a high bounce rate, and a low number of pages per visit.

Our SEO specialists will provide you with expert advice on how to increase the speed of your site.

Indexability

For your site to appear in the Google rankings, it needs to be picked up and indexed by Google.

We'll ensure that all the pages on your site are indexable (even the Javascript ones), that there are no technical road blocks and that your XML sitemaps reflect your site's content.

Responsiveness

The term reponsiveness means that a website can adapt to the type of device that is being used to view it.

Now Google has moved over to mobile first indexing, having a site that can be viewed across all devices is more important than ever for search engine optimisation.

In the majority of cases, Google will rank a mobile ready above one which is not mobile ready.

Having an alternative version of your site developed using Accelerated Mobile Pages (AMP) is another option if there is a reason why your site cannot be responsive.

Duplication

Having duplicate content or duplicate elements across your site can impede search engine optimisation efforts.

As part of our technical SEO services, we'll detect any duplicate content or duplicate elements and either remove them or provide you with the tools to do so.

Duplicate elements include headings across pages, title tags and duplicate body content.

Technical Content

The SEO audit of your site will identify any technical content issues, such as whether your most important content is linked to the most, whether you are missing important tags in your headings or images or if you have any broken links.

It will also flag up any issues around meta tags and meta descriptions for each of your target pages.

Internationalisation

If you know that a good share of your website visitors come from a different country then its important to ensure that your site is set up correctly for a better experience.

We can advise on international SEO best practices to take advantage of new markets including url structures and the HTML tags that you'll need to use.

Schema markup

Adding Schema markup to your HTML improves the way your page displays in the search results.

Certain types of schema are more beneficial dependent on the specific type of business.

As part of our SEO services, we'lll work with you to ensure you have the correct schema markup on your site to enhance the rich snippets that are displayed beneath your page title on the search results.

Our best practice technical SEO services can help you build a solid foundation for your off page and on page SEO.

Competitor Analysis

Understanding who your competitors are and how they are positioned gives us a much better understanding of what our approach should be for the marketing of your site. As part of our SEO service, we'll complete a competitive analysis to see how you stack up against your top three competitors in the search results, which will dovetail into your SEO strategy.

Our competitive analysis service looks at the general metrics for each of your competitors. This includes such aspects as who is linking to them, their link velocity, backlink growth and domain authority, their social shares, the age of their domain and much more.

We'll identify the topical categories that their sites are prevalent in (which will feed into the keyword research) and whether their backlinks are coming from a generic niche or their direct niche.

The amount and strength of their backlinks is analysed, along with the number of backlinks coming from seperate domains. This then feeds into our backlink outreach and aquisition strategy.

Competitive analysis will also reveal how many blog posts and articles your competitors are sharing every week and whether they are keyword based or topically focused. We'll also identify their social media reach and post frequency too.

Analysing your customers in this manner helps to replicate their success and learn from their mistakes.

Keyword Research

Keyword Research is one of the highest return SEO activities that is essential for your marketing success. As part of our keyword research service, we'll identify the keywords that are going to bring you in the best quality prospects for your business, including the identification of keyword volumes and keyword difficulty.

More about Keyword Research

To get more traffic from Google, you need to understand what people are searching for online. Our keyword research service involves finding and analysing search terms that people enter into search engines such as Google and Bing. The results of this research helps to define your content strategy for SEO and other marketing channels. This ensures that the content produced on your site is relevant and easily searchable on Google.

When we undertake keyword research, we look at five things:

Relevance to your service or product

Searcher intent

Search volume

Difficulty (or competition)

Change over time

What we're ideally looking for are transactional keywords relevant to your product/service with high volume search terms and low competition, that are not dropping over time.

The first aspect here is the relevance to your product or service. Here we look at who you are, what you do and who your customers are. Next we look at what your customers want from you. What product or service do they want and how are they searching for it? Together we'll identify keyword phrases with a commercial intent that will generally lead to a sale for you.

You will no doubt have a number of keywords in mind that you would like to rank for. They will proably include such things as your products and services, or maybe other subjects that your website addresses. These seed keywords will form the basis of our keyword research.

Using our own inhouse tools along with other marketing databases, we will build up those seed keywords into keyword phrases and for each of these phrases will identify the search volume and keyword difficulty for them. We also look at how much people are paying per click in paid marketing terms as this often gives a good indication of how valuable the keyword phrases are.

This final list is then sanity checked to ensure that the popularity of these keyword phrases is not diminishing over time and will still be relevant in 6 months to a year.

At the end of our keyword research process you will have a list of keyphrases that are the most relevant to your business from an SEO perspective.

Content Research

Here we research and analyse the content that the top 10 sites are using to rank above you for your chosen keywords. Using our own custom built tools, we reverse engineer your customer's content - identifying what is helping them to rank. This research is then utilised for your website to achieve top performing results.

More about Content Research

One of the top factors that Google uses to rank your site is the relevance of your content to the search term entered. If your content provides what the searcher is looking for then everyone is happy.

Content is key to getting potential customers to your website. But creating the right kind of content for your target pages is what its really all about. So this begs the question: how do you create content that ranks?

Well, your competitors have already done that. (If you were already ranking at number one for every search term that you wanted to rank for then you wouldn't be considering using our SEO services!) What we can do is look carefully at the content that is ranking for your competitors and then deconstruct it to provide a template to work from.

Content research can be done manually, however it is a long and laborious process to do this for all of Google's ranking factors - over 200 of them at the time of writing. The more effective and less error prone way to do content research is to use tools that will do it for you.

Luckily at Gaz Hall, we have already developed tools that will do just this. Our content research tools analyse the top 10 pages/sites that rank for your chosen search term and identify all the things that you need to change to be able to rank above them. This is a key part of our SEO services and has helped us rank above many of our competitors for the most competitive of search terms.

Our specialists analyse and reverse engineer your competitor's content using over 500 factors that have a known impact on your rankings. This enables you to understand what is ranking and why for your chosen keywords.

This data can then be used to craft powerful content for your site. This will enable you to grow our own traffic and boost conversions.

Content Creation

The development of engaging content is crucial to the success of your SEO strategy. With Google intensifying its focus on quality, content remains a major ranking factor. Our experienced writers craft content for real humans; not just to appeal to Google. This helps to boost your online visibility and convert potential customers.

More about Content Creation

As search engine optimisation constantly evolves, it is clear that compelling content is integral to a website's success. Developing well thought out content supports search engine optimisation to create a clear conversion journey for prospective customers.

Google recently announced that it is intensifying its focus on content quality, and rightly so. Content and SEO go hand-in-hand. Without content, SEO companies would have nothing to optimise for search engines. Without content, search engines would have nothing to show in their results.

So how do you write great content that features at the top of the Google rankings? The answer to this question is twofold:

Firstly, you need to write content that appeals to the user and that answers their search query. The sites at the top of the search rankings are always user focused, first and foremost. They answer the query that the user came to find out.

The top pages will be well thought out and readable and the user will spend a lot of time on them. This indicates to Google that they are worthy of reading and also worthy of being at the top.

Effective content writing is so much more than just placing keywords on a page and hoping for the best. It takes structure, skill, dedication and experience to place the correct words on the page that will answer the visitor's search intent.

Secondly, that content needs to be optimised to appeal to the search engine's algorithms. Keywords need to be included naturally and in the relevant position. Headings, titles and metadata needs to be incorporated correctly also. Our content analysis SEO service helps to identify what your competitors have done with their content to rank well and we use the outcomes of this to inform our content creation.

Our content writers have experience in producing great content that ranks well in Google and, most importantly, converts prospective customers. They have written for organisations large and small across a variety of industries. Their content continues to rank well across all major search engines and has helped boost the return on marketing investment for many a company.

Link Building

Links are a very important signal that the search engines use to determine rankings. As part of the search engine optimisation process, we'll build high quality, contextual links back to your site. These backlinks will give your site the authoritative backbone it needs to thrive.

More about Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. A link on another website to your site is seen as a vote of confidence. The more contextual links that you have from high domain authority sites, the more you will rise up the search rankings.

Google attributes around 40% of its weighting to domain level or page level links. Therefore building high quality backlinks, in conjunction with good technical SEO and content, is a major part of search engine optimisation. Therefore increasing the number of high-quality links pointing to your website can significantly increase your chances of ranking well.

Unfortunately, link building done the wrong way can damage your site. Getting links back from spammy, low quality or nefarious sites can work the othe rway and reduce your rankings. We've had many instances where we've taken clients on and had to prune their backlink profile before starting link building properly. This has involved disavowing links and even lifting Google penalties. We generally recommend a review of your existing link profile, before moving on to link building.

Your links will be built by launching outreach campaigns and developing a rapport and relationship with other bloggers, journalists, and webmasters which leads to them linking back to your website.

We have an extremely experienced UK based SEO team who will help develop a bespoke link building strategy with you. The focus of our link building service is on developing a natural link profile for your site. This stands the test of time for long-term sustainable results. We manage the entire process with a service that's been fine tuned over many years.

If you’re ready to learn more about how how our link building service can bring more traffic to your site then get in touch today for a free consultation.

Website Migration

If you're migrating from an old site to a new one, its important not to lose your position in the search engine results pages. We can work with you during your migration to guarantee zero loss in rankings.

More about Website Migration

Migrating your website to another server, domain or a new Wordpress theme can cause problems with your Google rankings if it is not managed correctly. However, when implemented using best practice methods, your organic rankings can be preserved with a smooth transition.

So, what does a successful migration look like?

A successful site migration demonstrates:

Minimal loss of traffic during the first few weeks of the migration.

Visible growth after the first month of the migration.

A site migration is a great opportunity to ensure that all the technical SEO factors are in place on your new site. Conversely, if SEO is not taken into account in the planning stages of your site migration then you may find yourself suffering a nasty surprise when the day of the changeover happens.

Its always best to consult with experts when planning such a move to ensure things will go smoothly. Successful website migrations are planned well, and executed with military precision. With our SEO service, we'll guide you through a successful migration, minimising the organic search risks and making sure everything’s in place for your audience to make their user journey with you.

When done correctly, the benefits of SEO are long lasting.

Feedback from our Customers

We love what we do, and we want you to love the accountability, customer service, and knowledge around your business goals that we provide as your trusted SEO service company.

In the ever-evolving world of search engine optimisation, our philosophy is to be open, innovative, educated, and perform exceptional work. We're more than your SEO company – we're your digital marketing partner - and who better to confirm that than customers that we've worked with over the years.

The SEO team at Gaz Hall have been a great asset to our SEO strategy. Over a few years of using unsuccessful SEO agencies, they were able to come on-board and turn our product's website ranking around. Great reporting processes and contact from our consultant. We will definitely continue to use their services

Rakesh ChablaniHead of ProductBetfred

I was having trouble finding an ethical SEO company for our needs. Gaz Hall stepped up and helped me understand the process of SEO, the time it would take and the white-hat strategies they will use to get the best results. They not only achieve organic search results; they educate their customers to get the best result possible. Their customer service is also exemplary.

Carolyn AndersonMarketing DirectorLG Electronics

We are very pleased not only with the end result, but with the entire process of working with Gaz Hall, unlike other SEO agencies that we've used in the past. The amount of patience, guidance, and knowledge that they displayed throughout the whole process as our digital marketing company made them a very easy and enjoyable partner to work with.

Dave WilsonMarketing ManagerWilliams Coaches

After a disastrous period of penalties from Google for bad SEO decisions we made in the past, the SEO team at Gaz Hall came to our rescue. They succeeded in lifting our Google penalties, disavowing our spammy backlinks and putting us back onto page 1. I'm forever grateful for their hard work and diligence during those difficult times.

Harry JohnsonOwnerUK Property Portal

My business competes against other firms that have huge advertising budgets to pay large agencies to keep them high in the search results. Thanks to Gaz Hall’s content marketing, my organic search results have been second to none, and at a fraction of the cost.

Paul McDonaldGeneral ManagerMcConechies

Thankyou Gaz, Lucy and the rest of the SEO team for your great work and efforts to build up our niche online business. Together with Gaz Hall we have seen continued growth and significant improvements in our cost per conversion for our target audience.

Frequently Asked Questions

We’ve collated some of the most asked questions about SEO into a handy, jargon busting FAQ to help answer common queries about search engine optimisation as well as our own SEO services.

General Questions about Search Engine Optimisation

What exactly is SEO?

SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google. The idea is that the higher ranked the website is and the more often it appears in the search results, the more likely a visitor is to click on it to visit. The benefits of this are free, passive traffic to your website, month after month.

To clarify, with the help of an SEO agency, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.

How does Google choose which sites to rank?

Google ranks sites based on three key principles: Trust, Authority and Relevance.

Trust: Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legitimate sites at the top.

Authority: This is your site’s overall strength in your market and is almost a numbers game, based on backlinks and visitor numbers.

Relevance: Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit, and might explain why a niche site or local business can often rank higher than a Wikipedia article.

On-page and Off-page: What's the difference?

On-page SEO is the process of ensuring that your site is readable to search engines. It involves making sure your site content is visible to search engines and that Google picks up the keywords that you want. It involves making sure that the technical elements of your site are correct in addition to the content on your pages reflecting your desired keywords.

Unlike on page SEO where you have full control of the content, off-page SEO depends on another web page to improve your site's rankings on Google. Off-page (or off-site) optimisation primarily involves building links back to your site. This can be done organically (by producing fabulous content that people want to link back to) or by reaching out to high authority sites and asking them to put a link back to you on your site.

Due to the nature of the internet, webpages come and go so this is an ongoing process and really depends on obtaining new links that Google and the other search engines deem to be important. Done correctly, link building increases the traffic to your site and its position in Google.

How do you stay ahead of Google’s updates?

Every now and then, Google releases a significant update to their algorithm, which can have a massive impact on businesses from any industry. We have a number of tried and trusted channels which keep us informed of these updates and what their focus is. This allows us to react accordingly and take any measures necessary to keep you ranking in that top spot.

How important is keyword research to SEO?

Firstly, if you rank your site highly for the wrong keywords, you can end up spending lots of time and effort, only to discover the keywords you have targeted in your SEO campaigns don't receive any organic traffic. Secondly, if you haven't investigated the competitiveness of your keywords, you can end up investing lots of time and effort into a particular keyword, only to find it is far too competitive to rank, even on the first page.

Does the usability of my site affect SEO?

Google are increasingly giving advantages to websites providing a good experience for users on all devices. Usability has increased importance in search engine optimisation and you can gain an advantage simply by making your website easy to use. We are one of the few SEO agencies that has a heavy focus on usability for SEO.

Why is link building so important to SEO?

Links are the currency of the world wide web. Each time a page links to another, it is a vote for the value of the page being linked to. Backlinks effectively pass authority from one website to another. If a page provides massive value to Internet users, it stands to reason it will be linked to from other websites. This is why links are such a strong factor in Google's algorithm.

Questions about our SEO Service

How long does it take to see results from SEO?

This can be anything from 1 month to 6 months depending on a number of different factors. For example, if you want to rank for your own brand and you have an established website then it can take just a few weeks if there is limited competition. However, if you have a new domain with unoptimised content, no backlinks and you are competing for a high volume, high difficulty keyword or phrase then it can take 6 months.

Our SEO agency usually sees an increase in organic rankings in the first 2-3 months. This is after changes identified in the SEO audit have been made, content has been optimised and backlinks have been created and indexed by Google. If your website has been penalised due to poor link building tactics or negative SEO then it can take longer to see movement in search results.

It is important to appreciate that SEO is a long term investment; albeit an investment that will reduce your reliance on advertising in the years to come.

How does your SEO process work?

Our SEO agency starts by running a technical audit on your site. Here any issues that may affect your rankings are identified and fixed. We then work with you to identify the keywords you want to rank for. Content is then built to beat the competition for these keywords and optimised accordingly. Finally we build up your site's ranking through the construction of high authority backlinks.

How much does SEO cost?

The cost of our SEO services depends on how much time and effort it will take to reach your goals. Factors that affect the price include the age of your domain, the competitiveness of your niche, the type of site (e-commerce, service, etc) and the number of keywords that you are targetting. Our SEO agency has packages that range from £500 to £1,000 per month.

How do you report on your work?

At the end of every month you’ll receive a detailed report, which will show your progress in the search engine rankings. This comprehensive report will include the following:

The SEO health of your site

Your Backlink profile

Organic Positions

Organic Keywords that you're ranking for

Ranking Visibility

Ranking Insights

Ranking Progress

We will also give you a summary of the work that’s been carried out and what work we're going to do in the forthcoming month. This is usually followed up by an email or phone call to discuss the findings.

Do you need access to my website in order to carry out SEO?

After we've completed the SEO audit, there will be changes to make to your website. We'll give you a comprehensive list of things that need to be changed. Depending on your preference, we can make these changes for you or either you or your web developer/designer can. If you'd like us to make the changes to your site as part of our SEO services then we would need access to your content management system (e.g. WordPress).

Do I have to enter into a contract?

No. We do ask you to commit to your campaign for three months however we don't tie you into a contract. With SEO, improvements do not happen immediately and it can take Google weeks to crawl, index and rank the relevant content and links. If the project is larger in scope, we would ask for a commitment of 6 months but again this does not involve a contract.

We have never asked clients to enter into contracts with us as we believe that the return on the marketing investment into our SEO services pays for itself many times over.

What are your payment terms?

Like most internet service providers, we ask for payment upfront for the majority of our services.