"Huge news! Reports are coming in from supporters in Perth, Brisbane and Adelaide that Diva staff have been removing some Playboy products from display.

The campaign is working - but Diva management continue to dig in their heels and are refusing to withdraw Playboy nationwide.

Diva’s brand is taking a beating - both online and offline. They’re monitoring what their customers are saying about them online every moment. Taking a respectful message about why you signed the petition directly to Diva right now could tip the balance.

It’s important you speak from the heart about why this campaign matters - but if you need some help, here are some ideas on what to say:• Why you’re personally against promoting a porn brand like Playboy to girls.• As a parent and customer how it will influence your shopping decisions.• The impact of the porn industry on women and perceptions of women.

The petition started by Collective Shout on Change.org has transformed into a movement of parents and shoppers, determined to hold Diva to account for pushing Playboy products on to young girls. And we’ve been phenomenally successful, some Playboy merchandise has been shoved under the counter “because of the controversy.”

Diva’s General Manager Bianca Ginns continues to say they’re just following a fashion trend. Let’s make sure Diva know that selling the porn industry to young girls will never be fashionable - click here to share with Diva why you support the petition by posting on their Facebook wall.

I just saw your earlier blog post on this issue and you're right on the money. Playboy should not see younger girls as a market for its products.

Playboy was a groundbreaking "girlie" magazine in the late 50s and early 60s, the first of its type, and its founder remains notorious for bedding every young woman he can get his lecherous, withered hands on. With that sort of reputation, I think it's outrageous that this company should even consider selling products to kids.

I'm no prude, I occasionally read Playboy when I was young, but, unlike Mr Hefner, I grew to realise the magazine was nothing but sexual exploitation, seedy and unpleasant. Its logo is synonymous with a female meat market, always will be, and Playboy has the utmost gall and contempt for women to be doing this.

I first became aware of this range of products when my daughter turned up with a mirror with the Playboy logo on it. She's 18 but even at her age I felt she was being duped into believing a name really quite shameful was in fact something fashionable and desirable.

Good for you for taking a stand against this very cynical marketing ploy, it's about time someone did.