This soppy German Christmas ad will bring you to tears

This year’s TV advertisement is accompanied by their hashtag #zeitschenken (literally “give time as a present”), with the tag line “The best gift is time spent with you”.

It calls on adults to spend more time with their children around Christmas, rather than worrying about chores and preparations.

The one-and-a-half-minute film shows parents having to organise everything around Christmas, but forgetting about their children, who look on feeling lonely and neglected.

The voice-over explains how hectic everything is in the weeks before December 24th, saying: “Still need that, still need this, can’t have anything amiss. Still need stuff from every store. Still need to do so, so much more.”

But, after one father realises that he needs to pay his daughter more attention as he tries to put up the fairy lights, the tone changes, and the families stop worrying and start spending time together.