When Ludacris has some big news to announce, where does he go? Why, Gearlog, of course. We met up with the rapper/actor in a posh hotel room in Vegas to discuss Soul, his new line of headphones.

Of course, Ludacris isn’t the first rapper to get his own line of branded headphones–Dre and Puffy already beat him to that one–be he seems pretty sure that his is the best. Soul features five different modes, the High Definition Professional SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SE99 and SE49 High Definition In-Ear headphones.

All boast “world class” noise cancellation and audio mixing, according to the company. After the jump, check out our interview with the man himeself.