100 Million People In Pain: Awareness Campaign Hits Newsstands Today

NEW YORK, Sept. 21, 2012 /PRNewswire/ -- In alignment with Chronic Pain Awareness Month, Mediaplanet today publishes a Chronic Pain Awareness report within select markets of USA Today in order to keep the topic at the forefront of readers' minds and inspire awareness year-round. The report will be distributed to over one million readers within the weekend edition of USA Today with the support of the American Chronic Pain Association, Purdue Pharma, L.P., American Association of Nurse Anesthetists, National Headache Foundation, Interstitial Cystitis Association, Paula Abdul, Carrie Ann Inaba, Laurent Robinson, Bill Walton, leading physicians and researchers, and many more industry leaders.

"One of the most misunderstood health care issues today in spite of its prevalence and cost, pain is invisible, undetectable on x-rays, blood tests, or any other measure," Penney Cowan, Founder and Executive Director of the American Chronic Pain Association states in the publication's foreword. "Left untreated, pain will not only destroy the person with pain, but too often the family, as well." Mediaplanet is proud to supporter chronic pain awareness, and hopes that through this publication, readers will be inspired to continue to support research and patients year-round, and to educate themselves on their own health and wellbeing.

With the help of the American Academy of Pain Management, American Academy of Pain Medicine, American News Report, American Society for Pain Management Nursing, In The Face of Pain, Safeguard My Meds, Power of Pain Foundation, Fibromyalgia Coalition, National Vulvodynia Association, Campaign to End Chronic Pain in Women, Competitive Technologies, My Pain Diary, Theraspecs, Neogyn, Interstitial Cystitis Association, Thermo Fisher Scientific, Better Way Back, Centre for Neuro Skills, Hollywog, Johnson & Johnson, and Shockbox, Mediaplanet published this educational and informational guide in an effort to keep awareness level high and to create a call to action in all readers to support patients, research, and fight the stigmas of chronic pain.