071
FEBRUARYVOYEUR
å SUCCESS_
NAMING RIGHTS
MAKING
$#IT HAPPEN
By Peter Sheahan
(Random House,
RRP $34.95)
Top-line business
consultant Peter
Sheahan tells
you how to transform your good
business ideas into great results.
He covers packaging, positioning,
influence, building your brand and
opening up new opportunities.
STORY
SHORT
THE
LINCHPIN
By Seth Godin
(Piatkus, RRP $30)
In the good old
days the key to
sur viving in the
workforce was to
follow instructions
and work hard. Not any more.
Today, good people are made
redundant, dumped and 'let go'
daily. Seth Godin explains how
to make yourself indispensable.
TEN TECHNOLOGIES
TO SAVE THE PLANET
By Chris Goodall
(Allen & Unwin,
RRP $29.95)
Climate change
expert Chris
Goodall outlines
10 innovations with the potential
to transfor m the way we create
and consume power. His book is a
jargon-free zone that cuts through
the energy debate to offer well-
researched real-world solutions.
EVERYTHING YOU NEED TO STAY AT THE TOP OF YOUR GAME THIS MONTH.
BUSINESS BRIEFS
Asked your employer for a pay rise but got a fancy new job
title instead? If your title is Communications Distribution
Officer (mail boy) or Coin Facilitation Engineer (tollbooth
collector) do you feel more successful? Inflated job titles
can, in fact, unwittingly come back to bite the employer.
If ever yone is a 'director of something', what do you
call the real director s? Katherine Gr aham,
CEO of The Human Resources Centre,
recommends that a job title be linked to the
role's primar y functions to convey clarity
to co-workers and the external world about
what the person in that position does. "Titles
are a worthwhile mechanism for recognising the
success and per formance of an individual," she
says, "but they need to be clear in describing the
role without needing to read a job description."
Ever yone needs a good CV, but to land
that in-demand job you must also send
the right message. Karalyn Brown,
partner at outplacement provider
myEnvoy and co-author of What Do
Employers Really Want?, shares her tips
for impressing potential employers.
1. MAKE THE FIRST MOVE.
Don't wait for your dream company to
advertise a job before you approach
them. Employer s respond to motivated
people, but do your research. Know
what the company does, where you
would fit in and the best point of contact.
2. SNAP OUT OF SELL MODE.
Employers want job seekers to be
honest in an inter view. Leave the hard
sell at home and let your guard down to
allow your personality to shine through.
3. MIND YOUR MANNERS.
Be aware of how you treat people.
The receptionist could be a decision-
maker and the mail boy might be the
boss' nephew. One employer ranks
candidates by the w ay they treat the
waiter when he takes them for a coffee.
TEXT :: RICHARD JONES, SHANE CONROY // PHOTOGRAPHY :: ISTOCKPHOTO
JOB SEEKER SURPRISE