Executive Briefings

Traditional Retailers Tackle the Omnichannel

By: Sponsored By GENCO 11.30.2016

It has become obvious to anyone doing business in the retail sector that the industry has and will continue to undergo radical change. The reason is, of course, the internet and the explosion of e- commerce. But traditional retailers and online upstarts alike know that the picture is more complicated than that. They need to be able to satisfy customer demand wherever it originates, providing an unprecedented degree of choice for the buyer while simultaneously controlling costs. Read how retail industry thought leaders are adjusting to the age of the omnichannel — providing consumers with multiple options for ordering, picking up and receiving deliveries in a timely, efficient fashion.

It has become obvious to anyone doing business in the retail sector that the industry has and will continue to undergo radical change. The reason is, of course, the internet and the explosion of e- commerce. But traditional retailers and online upstarts alike know that the picture is more complicated than that. They need to be able to satisfy customer demand wherever it originates, providing an unprecedented degree of choice for the buyer while simultaneously controlling costs. Read how retail industry thought leaders are adjusting to the age of the omnichannel — providing consumers with multiple options for ordering, picking up and receiving deliveries in a timely, efficient fashion.