Small business is in the prime position to leverage mobile applications as a competitive advantage. In the past decade the price of development has brought custom software within the reach of small to medium sized businesses, and they can expand their brand reach and recognition like household names.

Any developer can relate to writing depressing code. Our industry is known for long hours and the resulting burnout that follows. Corporate America is full of managers that like to see code written, without caring if the code will ever launch. This grinds on the inner-nerd of every developer and they suffer.

Last fall Grok Interactive was needing to hire a developer and expand the team. We had read hundreds of resumes, most with little to no practical programming experience. We quickly learned that many people wanted to be developers, but there were none to be found. The market was worse than we had realized.