New media marketing guru Joseph Jaffe has just published his latest book Join the Conversation to the delight of fans across the world. Join in the frenzy caused by the release of this practical guide to theÂ future of marketing.

Jaffe mania. New media marketing guru Joseph Jaffe has just released his latest book, “Join the Conversation,” to the delight of fans all across the world.
A cool, rainy Wednesday in Nashville didn’t stop the throngs from lining up around the corner at this Borders to be the first, lucky ones to join the conversation.

This woman’s joy was unbridled after finding the one copy buried in the Personal Branding during Addiction Recovery shelves.

We learned this man traveled to the store for late night revelry with other Jaffe Maniacs.

Interviewer: Were you here for Jaffeâ€™s book?Angry black man: Uh, yeah.Interviewer: So youâ€™re upset because they were out of them?Angry black man: Well, my kids sent me down here to go get a book, this Joseph Jaffe guy, and then, I come down to the store, thereâ€™s no line, thereâ€™s no book, thereâ€™s no event, 4 A.Mâ€¦What the? This guy Jaffe, he couldnâ€™t draw a crowd if the Internet was a tube coming out of his ass!Announcer: Even children are not immune to the frenzy caused by the release of this practical, future media guide.Interviewer: So tell me why cricketâ€™s so big?

Jaffe fan boy: Well, itâ€™s really big in England, I figured that Americans should start experiencing it if itâ€™s so big where Jaffeâ€™s from.

Interviewer: Jaffe is South African though.

Jaffe fan boy: No heâ€™s not.

Announcer: Boys and girls around the globe have taken up cricket, Jaffe’s favorite sport. Children are discovering neighborhood friendships through the wisdom and power of Jaffe.

Jaffe’s own daughter, Pearl

Child offscreen: Say “give me my money!”

Pearl: Mommyâ€™s not pooping

Interviewer: Mommyâ€™s not pooping?

Pearl: No.

Announcer: Adults once turned off by reading have again embraced the power of the written word.

Interviewer: I see youâ€™ve got the new Jaffe book?

Man who hates to read: Yeah

Interviewer: You excited about reading it?

Man who hates to read: Nah.

Interviewer: Why not?

Man who hates to read: Well, I donâ€™t read much, it hurts my brain. Iâ€™ll prolly just wait until everybodyâ€™s podcast comes out about the book and hear what they have to say about it.

Announcer: Not afraid to use his own brilliant techniques, Jaffe harnessed the power of social network Facebook and demanded his fake friends purchase the book.

Interviewer: Sir, sir, is this what youâ€™re looking for?

Dumbledore: Uh, no, no, I just heard there was going to be a bumrush at the bookstore.