Analysis, Research and Insights

As a data-driven digital marketing agency, we predicate the success of our clients’ future campaigns on our deep dives into metrics. This involves utilizing measurement tools, dashboards, automation, and insight-embedded platforms to extract specific data that can be used for optimization purposes.

Through these methods, we’re able to locate the necessary data at each stage of a campaign’s progress. Discovering an audience’s demographics, predicting the keywords they’ll use to find your website or post, and understanding their behavior and interests are all taken into account.

These variables are integral to the beginning of a campaign, especially for a new company setting their footing in the digital medium.

This stage of the campaign is fluid, and continues before, during, and after. Daily insights are made for quick-turnaround optimizations. Post-campaign insights are applied to a future campaign following data extraction from the preceding campaign.

Reports are provided on a weekly basis to clients, in order to keep them updated on the status of their campaigns, as well as for our personal use in making optimizations.