The UpTake: The ranks of crowdfunding sites aimed at helping individuals raise money for personal projects or their own charitable needs grows as Razoo gets into the giving game.

Razoo, which has helped nonprofits raise more than $165 million, is getting into the personal crowdfunding game already filled with such startups as GoFundMe and nonprofit HopeMob.

But the San Francisco company will rely on the community to police itself when it comes to whether personal fundraising efforts, announced today, are legitimate. And it will cost more for an individual to raise money on the site than it does for nonprofits.

Individuals will pay 7.9 percent of the money they raise, versus the 4.9 percent nonprofits pay.

Those individuals can raise money for just about anything. Right now, for instance, there's a campaign on the site to help a couple pay for a new place to live because the couple is getting evicted over their loyalty to a rescue dog.

"Our vision is to be the leading generosity platform," Razoo CEO Lesley Mansford told me. "We think that the generosity extends to people giving to others."

Until now, Razoo, which was founded in 2007, confined its fundraising to helping nonprofits raise money. And it's been pretty good at that mission. One campaign, for a consortium of Minnesota nonprofits, raised $16.5 million in a day—a greater take than either of the record campaigns on more well-known sites as Kickstarter and Indiegogo. All told, more than 14,000 organizations have raised more than $165 million on Razoo.

But allowing individuals to raise money is a different animal. Without the imprimatur of an organization, Razoo will be relying on the crowd to police itself.

That's a situation that could open Razoo up to scam artists. But Mansford is undeterred. She said there's tremendous need in dire economic times for people to be able to turn to sites like Razoo to raise money for personal needs.

And, she said, "In many ways the sort of peer to peer benevolence augments our nonprofit giving. We think that we're in a really good position."

Since coming aboard with Upstart’s parent company, Kent has covered sustainability and business, entrepreneurs, technology, and venture capital. Now, he covers all the ways upstart businesses get their money.

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