Journal of Communication ISSN 0021-9916

Clicks, Cabs, and Coffee Houses: Social Media

and Oppositional Movements in Egypt,20042011Merlyna LimConsortium of Science, Policy & Outcomes and the School of Social Transformation, Arizona State University,Tempe, AZ 85281, USA

To deepen our understanding of the relationship between social media and political changeduring the Egyptian uprising of early 2011, events in Tahrir Square must be situated in alarger context of media use and recent history of online activism. For several years, the mostsuccessful social movements in Egypt, including Kefaya, the April 6th Youth, and We areall Khaled Said, were those using social media to expand networks of disaffected Egyptians,broker relations between activists, and globalize the resources and reach of oppositionleaders. Social media afforded these opposition leaders the means to shape repertoires ofcontention, frame the issues, propagate unifying symbols, and transform online activisminto offline protests.doi:10.1111/j.1460-2466.2012.01628.x

Hosni Mubarak, Anwar Sadat, and Gamal Abdel Nasser are having tea in theafterlife. Mubarak asks Nasser, How did you end up here? Poison, Nasseranswers. Mubarak then turns to Sadat. What about you? he asks. Anassassins bullet, Sadat says. Sadat and Nasser then turn to Mubarak, Andyou? To which Mubarak replies: Facebook.This joke has been making the rounds in Egypt since the resignation of PresidentMubarak on 11 February 2011. While amusing, the joke epitomizes the prevalentperception about the role of social media, particularly Facebook, in the Arabuprisings. Some observers deem social media as the main force behind the popularmovement against authoritarian regimes in the Middle East and North Africanregion (Cohen, 2011; Webster, 2011). Wael Ghonim, a marketing manager forGoogle and an online activist who created the Facebook page that helped organize

Corresponding author: Merlyna Lim; e-mail: Merlyna.Lim@asu.edu

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the protest, called the Egypt uprising Revolution 2.0 and said, I want to meetMark Zuckerberg one day and thank him . . . if you want to liberate a society justgive them the Internet (Cooper, 2011).However, others dismiss the role of social media and argue that the revolutionwould have happened without the Internet and had little to do with Twitter andFacebook (Rich, 2011; York, 2011). These polarized opinions reflect ongoing debateover the impact of the Internet on politics and democracy. Techno-utopian scholarsview the Internets expansion in access to information and exchanges of ideas asenhancing political participation, civil society, and democracy (Hague & Loader,1999; Kamarck & Nye, 1999; Locke, 1998). In contrast, techno-dystopians see theInternet as posing a threat to democracy through the ways in which governmentsand corporations use it to manipulate users and legitimize their identities (Barber,1996; Fox, 1994) and by demeaning political discourse (Gutstein, 1999; Moore, 1999;Wilhelm, 1998). In The Net Delusion, Morozov (2011), for instance, argues thatthe Internet easily lends itself to the repressive control and the abuse of power byauthoritarian governments.It is an oversimplification to frame the Egyptian revolt exclusively as either aFacebook revolution or a peoples revolution. People and social media are notdetached from each other (Zhuo, Wellman, & Yu, 2011). To provide a context forunderstanding media use and recent history of online activism in Egypt, Figure 1offers a timeline of the most important social movement actions, street protests, onlinemobilizations, policy successes, and strategic defeats for the Egyptian opposition.Informed by a wide range of scholarly sources, archival materials, and personalcommunications, this figure helps fill out the narrative of social media use andpolitical change in Egypt. Most important, it illustrates that social media have beenan integral part of political activism of the Egyptian for years, showing, for instancethat 54 out of 70 recorded street protests from 2004 to 2011 substantially involvedonline activism. Hence, the power of networked individuals and groups who toppledMubarak presidency cannot be separated from the power of social media thatfacilitated the formation and the expansion of the networks themselves.To fully understand phenomena such as the Tahrir revolt, we need to look beyondthe period of late January and early February 2011 and beyond Facebook and Twitter.Every moment has a history, including the Tahrir Square. The Arab uprisings werebuilt on years of civil society movements in the region, online and offline. Althoughthis article focuses specifically on Egypt, the Tunisian revolt did not happen instantaneously either. It also had deep historical roots in years in the hard work of Tunisiancivil society and in the long established digital activism in the country, especially thevibrant activism of the online anticensorship movement (Randeree, 2011).The genesis of online activism in Egypt can be traced to the rise of the Kefayamovement in 2004, followed by the emergence of oppositional activists in theEgyptian blogosphere. This was well before Facebook and Twitter became available inthe country. By delving into the history of online activism in Egypt from 2004 to 2011(Figure 1), my goal is to locate the actual role of social media in mobilizing populist232

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movements over a broad geography and longer space of time. I contend that the roleof social media in the Egypt revolt was not merely technological but also sociopolitical.Social media represent tools and spaces in which various communication networksthat make up social movement emerge, connect, collapse, and expand.Grievances, movements, and social networks

Social media were not the singular cause of the Egypt uprising and Arab Spring ingeneral. Longstanding grievances concerning corrupt and oppressive government,growing inequalities, looming unemployment, and the rising cost of living were theroots for contention in the region. With comparatively lower political rights andcivil liberties ratings (Freedom House, 2011), widespread perception of corruption(Transparency International, 2010), a quarter of the youth unemployed (World Bank,2010), and consumer price inflation running over 10% (International Monetary Fund,2010), most Egyptians shared common grievances.But neither did these grievances alone explain the particular evolution of eventsduring those critical weeks in early 2011. Historically, social and economic factorgrievances alone have not created social movements (Buechler, 2000). Individualsonly participate in collective action when they recognize their membership in therelevant collective (Wright, 2001). The degree of group identification appears to bea strong predictor of collective action participation (Stekelenburg & Klandermans,2007). Such identification can only grow out of communication between individuals.For angry, unemployed youth to participate in an oppositional movement againstMubarak, she or he first needed to recognize that many other individuals shared thesame grievances, the same goals, and a common identity in opposition to Mubarak.Tilly (2004) defined social movements as a series of contentious performances,displays, and campaigns by which ordinary people made collective claims on others.Social movements, especially protests, can also be understood as networks of peoplebrought together by a common goal or interest. Social movements as social networkscan also be read in terms of an initial core composed of densely known clusters ofstronger ties that then mobilizes weakly linked individuals, thus spreading discontentinto a mass movement (Granovetter, 1973; McAdam, 1986; Tarrow, 1998).Social media may be viewed both as technology and space for expanding andsustaining the networks upon which social movements depend. The Arab revoltsexemplify how online social networks facilitated by social media have become a keyingredient of contemporary populist movements. Social media are not simply neutraltools to be used or adopted by social movements, but rather influence how activistsform and shape the social movements.Youth, biographical availability, and social media

With a population of 81 million, Egypt is the most populous country in the MiddleEast. Young people aged 1529 make up one-third of the countrys total population,234

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about 23 million. This age group grew significantly in size from 1988 to 2011 and nowexerts huge pressures on the labor market. Unemployment among the youth soared,reaching 24% by December 2010 (World Bank, 2010). Unemployment was greatestamong university graduates (World Bank, 2008). About 45% of the population ofEgypt lives in urban areas, with over 7 million in Cairo proper and 19.6 millionin Greater Cairo, making it the third largest urban area in the Islamic world afterJakarta and Greater Istanbul (City Population, 2011; Demographia, 2011). Nearlythree-fifths of the Cairo population is under 30 years old and unemployment rateamong the youth in this city is higher than the national rate.Studies on social movements show that biographical availability is an importantfactor in explaining variation in the mobilization of individuals (McAdam, 1986;Tindall, 1994; Tindall & Bates, 1998). Biographical availability can be defined as theabsence of personal constraints that may increase the costs and risks of movementparticipation, such as full-time employment, marriage, and family responsibilities(McAdam, 1986, p. 70). Other studies suggest that younger people identify morehighly with the movement and are more likely to participate in higher cost activitiesthan older adults (Tindall & Bates, 1998). From this perspective, the majority of theEgyptian youth could be judged to have high biographical availability to participatein protests. But availability alone cannot fully account for participation. Mobilizationdepends on contact as well and this is where social media played their greatest role inthe Egyptian uprising.Social media usage among young urbanites in Egypt is high (Spot On, 2010).While the Internet penetration in Egypt is only 30%, in Cairo more than 64% ofthe household have Internet and 50% of Internet (dial-up) subscribers in Egypt arelocated in Cairo. With around 5 million Facebook users (Spot On, 2010), Egyptconstitutes about 22% of total users in the Arab region and 78% of those aged 15to 29 (Dubai School of Government, 2011). Facebook is the second most accessedWebsite in Egypt after Google and there are more Facebook users than newspaperreaders (Spot On, 2010). YouTube is also very popular among the Egyptian youth.It ranks the fourth most visited Website. An estimated 150,000 to 200,000 videoswere uploaded daily in 2008 (Egyptian Cabinet Information and Decision SupportCenter, 2010). These data suggest that social media are the media of urban youth. ForEgyptian youth with their already high level of biographic availability, especially inCairo, social media provided connections within and between opposition movementsand both increased the likelihood of participation and the size of the movement astheir networks expanded.Kefaya: Genesis of anti-Mubarak movement

Kefayas first rally in 2004 was the first street protest organized solely to demandthat President Mubarak step down. Between 500 and 1,000 activists gathered infront of the High Court building trying to dispel the fears prevent Egyptiansfrom publicly demanding the Mubarak step down. Protesters with yellow stickerJournal of Communication 62 (2012) 231248 2012 International Communication Association

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emblazoned with Kefaya taped over their mouth remained largely silent. Literallymeaning enough, Kefaya is an unofficial name of the Egyptian Movement forChange (el-Haraka el-Masreyya men agl el-Taghyeer) (El-Ghobashy, 2005). Kefayawas founded in November 2004 in anticipation of the 2005 presidential elections by300 Egyptian intellectual from various ideological background (Carnegie Endowmentfor International Peace [CEIP], 2010).Many Egyptian activists, however, had been brought together even earlier duringthe second Intifada (Azimi, 2005). The protest in Tahrir Square on the first day ofthe U.S. invasion of Iraq in 2003 was as much about Mubaraks acquiescence to theUnited States as it was about the invasion itself (Azimi, 2005). Kefaya activists wereable to turn this sentiment to an oppositional movement calling for the politicalreforms and the end to President Mubaraks rule.The street protests in Cairo and Alexandria in 2005 and 2006 were organized toa significant degree online by Kefaya (Figure 1). The first anti-Mubarak movementin history, Kefaya was also the first oppositional nonpartisan coalitional movementthat had neither physical headquarters nor permanent meeting place. It spread news,hosted online forums, and coordinated activities through its main Website, HarakaMasria.org, and through MisrDigitial.com, which hosted Egyptian Awareness, thecountrys first independent digital newspaper. Wael Abbas, a human rights activistand one of the key figures of the 2011 Egypt revolt, began blogging about governmentrepression, human rights abuses, and corruption, on MisrDigital.com in February2005. The Kefaya movement also informed and inspired the emergence of youthactivism online on Facebook and Twitter starting in 2008. In fact, the April 6th YouthMovement, one of the leading youth groups in the 2011 Tahrir revolt was partlycomprised of Kefaya Youth for Change bloggers and activists.Kefayas use of information and communication technology

With its simple message, enough, Kefaya was able to mobilize and embrace diversegroups including judges, lawyers, journalists, writers, workers, farmers, women, theyouth, and even children (Oweidat et al., 2008). It united several political partiesfrom various ideological backgrounds, including Islamist (such as the MuslimBrotherhood), communist, liberal, and secularist. Inspired by the Orange Revolutionin Ukraine (Al-Anani, 2005), the movement was also able to carry peaceful streetdemonstrations that contrasted to the extremism that previously dominated the faceof Middle East politics.The initial success of Kefaya also resulted from the strategic use of informationand communication technologies (ICTs) (Oweidat et al., 2008). Mobile phonesand the Internet enhance a movements capacity to coordinate activity, respond tochallenges, and allow the movement to become less dependent to mainstream mediain reaching the public (Lim, 2004; Van de Donk et al., 2004). This is particularly incountries with hostile, state-controlled media such as Indonesia under the Suhartoregime (Lim, 2004, 2006) and Egypt under the Mubarak regime (Howard, 2010).Learning from the 2003 anti-Iraq War protests, Kefaya made use of e-mails and text236

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messages to mobilize its rallies. It circumvented government control by publicizing

its campaigns, circulating materials, and airing grievances online (Oweidat et al.,2005). This in turn contributed to a shared sense of purpose, and possibilityacritical factor in mobilizing protest (Bogad, 2005).This process was amplified by Youth for Change within Kefaya. This group wasintentionally created to reach the younger generation via the Internet and popularculture and to connect with Egyptian society at large by routinely linking onlineactivism with street activism (Oweidat et al., 2008).Kefaya in the blogosphere

The birth of Kefaya coincided with the beginning of blogging era in Egypt. There wereonly about 40 bloggers in Egypt prior to 2005. While few in number, these bloggersmade up a vibrant alternative political sphere that was committed to individual rightsand national unity (Radsch, 2008). By 2005, the number of bloggers had increased toabout 400 and by September 2006 they jumped to more than 1,800 (Radsch, 2008;Zuckerman, 2006).The online forums that were popular among activists prior to 2005 were replacedby blogs which quickly matured to provide the Kefaya movement with new opportunities. These blogs enabled Kefaya to expand what Tilly (1986, p. 4) has referredto as the repertoire of contention, that is, the range of strategies, methods, tools,and tactics that group members use to make claims on other individuals or groups.Kefaya made use of its members and supporters blogs before, during, and after theprotests. The Internet and blogging were used in particular to amplify and extendconventional modes of social action. Blogs were used to mobilize street protests, toprovide reports from the streets countering state-controlled media interpretations ofthe protests that sought to capitalize on conflicts or incidents occurring within in theprotests (MIT TechTV, 2011).In addition to campaigning, advertising, announcing, and reporting the movement and the scheduled protests, the emerging blogosphere created a space in whichthe inner circle of blogger-activists could deliberate freely among themselves. Thisfurther defined and constructed the movements meaning for participants. Thesymbiosis between Kefaya and the blogosphere had created a new form of publicengagement that was both subversive to the state and empowering to the public(Radsch, 2008, p. 8).Before Kefaya, oppositional movements in Egypt were polarized along politicaland religious orientations. The Freedom and Justice Party of the Muslim Brotherhoodparty represented a right-wing Islamist perspective, while the Wafd and Al-Ghad(Tomorrow) parties reflected liberal secular ideals, and the Egyptian CommunistParty was left-wing secularist. These groups were generally disconnected from eachother. Blogging, however, brought together otherwise unconnected individuals withdifferent ideologies and backgrounds and thus contributed to the expansion ofthe oppositional network. By linking to each others blogs and by referencing orcommenting on one anothers posts, they created a brokerage (McAdam, Tarrow,Journal of Communication 62 (2012) 231248 2012 International Communication Association

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& Tilly, 2001) that functioned allowed people to organize and assimilate theirexperiences as well as to deliberate in public ways that went beyond existingideological boundaries (Lim, 2009).The decline of Kefaya

Kefaya provided the important model of dissent, but ultimately failed to reach beyonda rather small group of intellectuals based largely in Cairo (Azimi, 2005; Shehab, 2005).While successfully labeling its movement with a simple message enough, Kefayasnarrative was elusive and abstract. It was dominated by discourse on human rightsand democracyfocusing on judicial independence, labor issues, religious violence,discrimination, and womens rights. It was too far removed from the problemsEgyptians faced on daily basis. Predictably, Kefaya struggled with fragmentation andconflicts from within its ranks and, according to online press accounts, was unableto find a middle ground between liberals and Islamists (El-Sayed, 2006).There were also disputes over tactics between the generation of Kefaya membersand the Youth for Change, especially over the use of vigilante street tactics (Azimi,2005). Khaled Abdel-Hamid, one of the architects of these tactics, argued that goingto the streets regularly and connecting with the ordinary Egyptians was the best wayto reach young people. He stated, Our job is to link young peoples daily problemsto the government, to explain to people that they have certain rights and someone hasresponsibility to listen to their demands. The linkages are not intuitive to them. Ourjob is to uncover those links, to get the idea of reform on the table (Azimi, 2005).Older members of Kefaya, moreover, were criticized for having been co-opted byintellectual discourse that failed to translate into a more inclusive and understandablemovement for regular Egyptians.In spite of a significant increase in the number of blogger-activists between 2005and 2007, conversations and ideas continued to be circulated only within an innercircle of activists and sympathizers. One reason, of course, was that the Internet stillreached only about 10% of the Egyptian population. With such limited network,Kefaya found it difficult to survive the governments intimidation and overt attacks.These attacks included arresting bloggers. During the judicial reform protest in2006, about 200 Kefaya activists were arrested (MIT TechTV, 2011). Activism inthe streets, common during Kefayas first year, became less frequent and by theend of 2006 Kefaya has largely disappeared from the streets, shifting instead toclosed rooms and satellite channels (El-Sayed, 2006). Although Kefaya had takenadvantage of regional/global media such as AlJazeera, its use of the limited Internetwas not enough to fight against the state-controlled mainstream media. By 2007, themovement was in decline (Figure 1).Post-Kefaya online activism

Even though Kefaya itself became inactive, its bloggers continued to communicate,deliberate, and spread information online. As observed by Radsch (2008, p. 8),While Kefaya may have nurtured the growth of the blogosphere during the activist238

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phase, its decline as a political force did not coincide with the decline of blogging.The number of bloggers continued to grow as street protests were deemed illegal andpolice brutality became widespread.But by late 2007, the crackdown on Kefaya and Muslim Brotherhood wasextended to the blogosphere (Lynch, 2007). Bloggers were now arrested not for theirstreet activism, but rather for content of their blogs. The arrest of 24-year-old KareemAmer in November 2006 marked the beginning of what has been termed as Egyptianstates War on Bloggers (Younis, 2007). This war further ignited the resistanceand helped shift the discussions in the blogosphere from the intellectual discourseon democracy and human rights of Kefaya to a more tangible issue, the torture andabuse of Egyptian citizens. Bloggers started publicizing stories on Egyptian policebrutality by posting videos and photos of torture on their blogs. Wael Abbas MisrDigital blog quickly became the main repository of such materials. By 2009 Egyptianbloggers constituted the largest single structural cluster in the Arabic blogosphere(Etling, Kelly, Faris, & Palfrey, 2010).The April 6th Youth Movement: Joining labor and reaching apolitical youth

The April 6th Youth, named for its call for a general strike on April 6, 2008, representedyoung Egyptians of varying political orientations and was the first opposition groupto make use of Facebook (April 6th Youth, 2011). The group itself was formed in2007 in response to the resurgence in the Egyptian labor movement (MIT TechTV,2011; Wright, 2011). Organized labor had once been an important force but had beenrepressed during the Sadat and Murbarak regimes. However, massive labor protestscame back on stage in 2004, arguably triggered by the emergence of Kefaya movementin the same year (CEIP, 2010). On December 7, 2006, a wildcat strike of 24,000workers broke at Misr Spinning in El-Mahallah El-Kubra. The strike triggered a waveof labor protests across Egypt, making it the biggest protest movement since the 1950s(Bassiouny & Said, 2008; Geiser, 2010; Lynch, 2011). These protests were importantnot only for their size and inclusiveness, but also because other anti-Mubarak streetprotests had been suppressed following the decline of Kefaya, the renewal of theEmergency Law, and the escalation of police brutality.Ahmed Maher, the founder of the April 6th Youth movement, became a laboractivist in 2007. His goal was to expand the labor protest into a broader popularmovement, spreading the strikes and transforming them into general prodemocracymovement (MIT Tech TV, 2011). However, when labor strikes were quashed, Maherthen turned to the Internet as an alternative vehicle for mobilizing dissent (Wright,2011). In March 2008, Maher and friends created the April 6th Youth MovementsFacebook group to support the workers in El-Mahalla El-Kubra (Kirk, 2011), anindustrial town who were planning to strike on 6 April 2008. The group was latertransformed to become the most dynamic anti-Mubarak movement.While it differed in strategy, this youth movement was very much rooted in theearlier Kefaya movement. Several leaders of this youth movement had been part ofJournal of Communication 62 (2012) 231248 2012 International Communication Association

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Kefaya. Ahmad Maher, the founder and a leading organizer of the April 6th Youth,began his political engagement in 2005 by joining Kefaya as one of the Youth forChange organizers. Waleed Rashed, another founder of the movement, also had beeninvolved in the earliest wave of Kefaya protests. Meanwhile, Mohamad Adel, themovements spokesman, was arrested during the Kefaya protest in Tahrir Square on15 March 2007 (Nicoducaire, 2007).Embracing Facebook and introducing Twitter

The April 6th Movement carried on the strategy of Kefaya Youth for Change with itseffective use of blogs, Flickr, YouTube, e-mails, and text messages. The two importanttools it added were Facebook and Twitter, making April 6th Youth Movement one ofthe very first Egyptian groups strategically employing Facebook for social movement.The group started with only 300 Facebook users who were invited through e-mails,but within 3 days the number grew to 3,000 (MIT TechTV, 2011). Many of the April6th Movements early protests did not draw massive participations (see Figure 1:April 6th General Strike, A Day of Anger, Police Day protest, Against EmergencyLaw). Its first strike on 6 April 2008 brought a harsh response from the police.Nonetheless, the strike was arguably responsible for shutting down daily activityin parts of Egypt and was clearly successful in drawing national and internationalattention (Faris, 2009).The Movements Facebook group had grown to 70,000 members by early 2009,a remarkable figure given that the total number of Facebook users in Egypt at thatmoment was less than 900,000. Most of these members had not been politically activebefore. Ironically, it was the arrest of the movements cofounder, Esraa Abdel Fatah,that catapulted membership to new heights. The detainment drew the attention ofsome in the mainstream Egyptian media and helped popularize the movement. Someyouth joined the group for its political message, but most, clicked join because itwas trendy to be in the group led by Esraa the Facebook girl (MIT TechTV, 2011).She was a symbol of political resistance, but, more importantly, she had become adigital celebrity for urban youth. It was this ability to draw media attention thatincited the crackdown and subsequent strikes were not as successful, as evidenced bya failed strike in April 2009 (Faris, 2009).Through Facebook, the April 6th Movement had transformed the oppositionalmovement to be more inclusive and to embrace participatory culture. Many youngEgyptians joined the group, not because they were political to begin with, butbecause they were curious or because friends asked them to join. Some joined simplybecause clicking is easy. This large online presence, however, did not translate intooffline political action. Some observers argued that the movements message did notresonate with a sufficient number of Egyptians and that not enough on-the-groundorganizing had been done (Faris, 2009). In other words, the April 6th Movementfailed to offer a unifying political narrative. It also failed to reach more audiencesbeyond its Facebook page. Elsewhere I argue that intermodality, the overlapping of240

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networks of various media is necessary for a social movement to move beyond itsonline following to a larger audience (Lim, 2005).April 6th Youth Movement had also reportedly learned about Twitter fromprotestors in the Iranian revolt and became the first opposition group to employin Egypt. In September 2010, they utilized the #orabi2010 hashtag to recruitand mobilize the Orabi (No to succession) demonstrations to protest PresidentMubaraks plan to hand power to his son Gamal. Although the Twitter effort was ableto circumvent tracking by police, it was not successful in generating a wave of massprotest. Nonetheless, it did successfully introduce a new tactic into the landscape ofactivism in Egypt and thus contributed immensely to the future of digital activism,particularly in the 2011 revolt that was now only months away.We are all Khaled Said: Iconic figure, shared emotion, and shared identitydefining

The launch of Arabic Facebook in 2009 had catapulted the Facebook users in Egyptfrom approximately 900,000 in January 2009 to nearly 5 million in late 2010. (TheTelegraph, 2009; Wright, 2011) The Facebook group We are all Khaled Saidemerged in the midst of this growth in June 2010. This group was created to bring thedeath of Khaled Saida handsome, educated, middle-class young Egyptianintopublic attention. On 6 June 2010, a 28-year-old Said was seized by the Egyptianpolice at an Internet cafe in Alexandra and beaten to death in the street (Wright,2011). The police had initially claimed that Said was involved in drug dealing andthat his death was drug-related. Online sources suggested a different story. Saidwas reportedly targeted because he was in possession of video footage showingpolice officer sharing the spoils of a drug bust (Chick, 2010). Graphic images ofhis facial injuries were circulated on blogs, Facebook, and Youtube to supportthis story.We are all Khaled Said quickly became the most popular dissident Facebookgroup in Egypt. Its administrator called on followers to go to the streets of Alexandriaand Cairo to protest Saids brutal murder. And so they did. Large numbers took tothe streets carrying posters juxtaposing pictures of a smiling Khaled Said in a graysweatshirt with a hood and of his battered corpse (Wright, 2011). From June toAugust 2010, the group held five silent protests involving thousands of Egyptians,including the 2005 Nobel Peace Prize laureate Mohamed ElBaradei (Figure 1).We are all Khaled Said was not the first group to organize resistance to theMubarak regime. As we have seen, previous movements that had already created abasis for a mass political action. Indeed the story of Khaled Said can also be read asa culmination of the longstanding online campaign against torture waged on blogssuch as Wael Abbass Egyptian Awareness, Nael Atefs Torture in Egypt, and BloggersAgainst Torture. However, the critical new important element introduced by the Weare all Khaled Said movement was a strong symbolic representation, an iconic figureto fight against the authorities. The story and images of the torture of Khaled SaidJournal of Communication 62 (2012) 231248 2012 International Communication Association

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personified the injustice and brutalities of the Mubarak regime and thus intensifiedthe emotion of the oppositional movement. The chilling juxtaposition of picturesof Said alive and dead put a face on what living under Mubaraks Emergency Lawones entire life might mean (Eltahawy, 2010, para. 14).Social networks are crucial for mobilization, but injustices that provoke sharedresentment and anger are often necessary to overcome barriers of fear and triggeractual participation in collective action and social movements (Yang, 2007). Thedeath of Khaled Said as a martyr was just such a trigger. The group was able tounify its followers by providing a solid schemata of interpretation that enabledindividuals to locate, perceive, identify and label what had happened (Goffman,1974, p. 21). By propagating the message that We are all Khaled Said, the groupwas successful in identifying who the we was who could make change.This collective identity was characterized by a sense of shared victimization as well.The group endorsed frame amplification that fortified the negative identity of theirtarget, Mubarak (Gamson, 1992, p. 135). Through Facebook, the group effectivelyovercame the political resistance to disaffected youth and engaged those who didnot care much about politics, such as the soccer fans who were among the mostorganized participants in the 2011 demonstrations (Dorsey, 2011). In other words,Facebook facilitated the expansion of the oppositional movement beyond strongnetwork ties to include individuals with weaker ties to the movement and to eachother. This is consistent with previous findings illustrating how digital technologieshelp maintain strong and weak network ties for political mobilization in Islamiccountries (Howard, 2010).Tunis, Twitter, cabs, and coffee shops

Tahrir Square had been the site of protests before 25 January and indeed protestshad occurred previously on that day. National Police Day, which falls on January25, had been the occasion for annual protests. For example, the April 6th YouthMovement organized a Day of Mourning through Facebook to protest torture andpolice brutality on 25 January 2010. These protests, though, were never explicitlyfocused on overthrowing the regime. The Tunisian revolt refocused the Egyptianoppositional movement on the goal of overthrowing Mubarak and fueled hopes thatsuch a goal was possible. Ahmad Maher of the April 6th Youth Movement said Afterthe revolution in Tunisia, we are able to market the idea of change in Egypt. Peoplenow want to seize something (Fleishman, 2011).The April 6th Youth Movement made the first call for participation in the25 January protests on various social media and cooperated closely with We areall Khaled Said Facebook group. Online posters, banners, and viral videos weredisseminated on Facebook, e-mails, and blogs. The hashtag #Jan25th was used tomobilize protesters on Twitter. When Wael Ghonim invited We are all Khaled Saidsfollowers to protest on January 25, more than 50,000 clicked yes (Wright, 2011,p. 33).242

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In days leading to 25 January, mobilization efforts were geared toward reaching

regular Egyptians through text messages and offline means such as flyers, pamphlets,and words of mouth. The April 6th Movement disseminated 20,000 flyers beforethe protest. Taxi drivers were as important as Facebook in spreading the word topotential demonstrators. Waleed Rashed, the co-founder of the April 6th YouthMovement, said that he started informing taxi drivers about the #Jan25th protestas early as 15 January:Every time I was in a cab, I would call Ahmed on my cell phone and talk loudlyabout planning a big protest in Tahrir Square for January 25th, because I knewthat they couldnt stop themselves talking about what theyd overheard.Eventually, on January 23rd, a cabbie asked if Id heard about this bigdemonstration that was happening in two days. (MIT TVTech, 2011)Similar stories were told during the overthrow of Suharto in Indonesia in 1998.Cabs and food vendors functioned as hubs through which information flowed to andfrom the Indonesian student movement, (Lim, 2006). In Egypt, the cabs and coffeeshops of Cairo played a significant role disseminating information about the Tahrirprotests. Along mosques and soccer fields, these network nodes reached many peopleboth at the center and the fringes of urban areas. The political resistance developedby a small group of young activists, the social media elites, was thus disseminated toa wider urban society through informal networks (Zhuo et al., 2011).By 25 January 2011, the oppositional network was large enough, the unifyingrepertoire of contention was identified, the metanarrative of the movement wasstrong, and the connection between online activism and the streets of Cairowas established. The first day drew a crowd of 80,000. Subsequent protests grewcontinually larger and larger. After the successful first day, activists had to sustainthe movement and survive the crackdown and physical attacks from the authorities.Groups such as Muslim Brotherhoods Youth Wing and other political activistsand parties are key in mobilizing, online and offline. The Muslim Brotherhoodhad refused to join officially, but members participated as individuals. Theirexperience in surviving the Mubarak regime and in providing social services toEgypts poor was essential in holding the revolutions infrastructure together (Kirk,2011). In addition, the role of Cairo militant soccer supporters was also important.Their experience in regular battles with security forces and rival fan groups hadgiven them a resilience from which benefitted other protesters at Tahrir square(Dorsey, 2011).Mobile phones and the more traditional media were extensively used tocommunicate and coordinate protests. Activist leaders and average participants usedTwitter, Al Jazeeras social media feeds, and the interactive Websites of CNN andthe BBC to reach beyond Tahrir square to a global audience. They globalized themovement and won international support to protect and sustain the uprising. Socialmedia, especially Twitter, and global media allowed a worldwide audience to listenJournal of Communication 62 (2012) 231248 2012 International Communication Association

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to the voice of the Egyptian opposition rather than to the states point of view. Whenthe government temporarily shut down the Internet, the effect was to ignite evenmore resistance, domestically and internationally.Conclusion

The role of social media in the Egypt revolt can be understood through its relation tosocial networks and mobilization mechanisms. In Egypts oppositional movements,social media provided space and tool for the formation and the expansion of networksthat the authoritarian government could not easily control. It did so by sustainingboth longstanding networks of labor opposition, by facilitating new connectionsamong middle-class youth opposed to the regime, and by supporting the circulationof stories about regime repression and police brutality. Social media functionedto broker connections between previously disconnected groups, to spread sharedgrievances beyond the small community of activist leaders, and to globalize the reachand appeal of the domestic movement for democratic change.In achieving these goals, the activities had to overcome limitations of particulartechnologies, identifying right issues, and craft the shared repertoires of contention.They also had to frame the issues by transforming abstract, complex concerns intoa simpler, more tangible narrative that resonated with everyday experience. Thisentailed focusing the oppositional narrative around victimization and injustice byidentifying a few key symbols and iconic figures that would have currency acrossmultiple social networks. A complex sociotechnical system was created not onlybetween social media and the more traditional media, but also between mediatedand face-to-face networks.Social media helped a popular movement for political change to expand the sphereof participation, especially by reaching the countrys unemployed and disaffectedurban youth who had, in McAdams (1986) terms, high biographical availability.These media were not the only or even the principal source of information of politicalmobilization that led to the downfall of Mubarak, but they fit served well and fitwith other information networks that were somewhat beyond the regimes control.Although social media helped create fertile context for revolution and were essentialduring the heady days of Tahrir Square protests in early 2001, their ultimate rolecontinues to play out in the unfolding future of the Egyptian revolution.ReferencesAl-Anani, K. (2005, May 9) Egypts democratisation: Reality or mirage? In OpenDemocracy.Retrieved from http://www.opendemocracy.net/democracy-protest/article_2491.jspApril 6th Youth. (2011, 15 July). April 6th Youth Movementwe are we ???. Retrieved fromhttp://www.tahrirdocuments.org/2011/09/april-6th-youth-movement--who-are-we/Azimi, N. (2005, August 31). Egypts youth have had enough. OpenDemocracy. Retrievedfrom http://www.opendemocracy.net/democracy-protest/enough_2794.jsp244