Save a Brain

February 12, 2009/Derek Beere

I try to make a habit of flipping through PR Week to see what’s new, catch up on industry news and what not. I always read the Campaigns section and thought this was a pretty cool campaign. Not to mention, I even learned something from it!

To my surprise, falls are the number one cause of traumatic brain injuries. In fact, according to Hennepin County Medical Center, there are a stunning number each year- 37,446.

To help create awareness, they started a campaign “Save This Brain“. I love PR stunts. I especially love PR stunts that have a great message, and this had one. To get attention and to get their point across, a cast iron bathtub with wheels was rolled through high traffic areas throughout downtown Minneapolis outfitted with a shower curtain stating the facts. Not only did it create attention, but it also garnered media attention in the StarTribune, the Downtown Journal and Minneapolis St. Paul Magazine.