Performers:

PR Council Luncheon, Tues. Sept. 24, 2013

Branding the Borgata: The First 10 YearsPR Council Luncheon, Tues. Sept. 24, 2013

Program: Branding the Borgata: The First 10 Years

Speaker:Joe Lupo, Borgata's Senior Vice President of Operations

On July 2, 2003, Atlantic City welcomed a new upscale mega-resort, promising to change the playing field among the town’s casinos. Now 10 years later, the Borgata Hotel, Casino & Spa remains a powerhouse brand whose very name is now synonymous with upscale luxury. We’ll hear from Joe Lupo, Sr. Vice President, Operations of the Borgata on how they did it.

Join us on Sept. 24th as Joe reveals the journey by which Borgata built its luxury brand, even amid the challenges of increased competition in Pennsylvania and Maryland, Delaware, New York and other surrounding states. Learn about what makes the Borgata unique from the edgy nightclub offerings and upscale dining to the unique shops at the Water Club. And learn what Joe thinks about the future of gaming in Atlantic City.

Cost: - $30 for members with reservation; $35 for members without reservation. - $40 for non-members with reservation; $45 for non-member w/o reservation. - (All "No-Shows" will be billed.) PayPal and credit cards accepted.

RSVP by 3 pm Friday, Sept. 20, 2013 with this Eventbrite page.

Please RSVP via Eventbrite for this Sept. PR Council luncheon. Payment can be made via our PayPal account or by check at the door.

Notes: (See new RSVP Point of Contact & mail address)

For mailing payments and purchase orders, please use the following address:

- You can email reservations to Pat Vitkowvitts001@aol.com however, we'd appreciate your RSVP via Eventbrite, even if you pay direct with PayPal. (You can phone her in case of special needs 703.7992.) - All non-member respondents need to provide full contact information with the RSVP. - Attendees should have their checks written out prior to the luncheon check in station. (Please follow these steps and have more time for networking among members and guests.)