The art of healthy hair.

Joico permanently pushes the limits of science and technology, and now it goes one step further. It combines the power of modern science with the highest grade of ingredients (formulated into targeted complexes that are then combined with its exclusive Quadramine Complex®) for a new range of categories that penetrate, nourish, protect and reconstruct the hair from the cuticle to the cortex. All of the product categories under the Joico name reflect its heritage, integrity and passion for healthy hair, exposing a world where healthy hair flirts with science and technology.