live for greatness

VIENNA FASHION WEEK ’13

All over the world fashionistas are waiting for this one,special week..when everything revolves around FASHION.

Once a year the international fashion scene meets in Vienna for Fashion Week and turns the city into a true fashion circus.
The Museumsquartier area attracts fashion fans, buyers, journalists and hipsters from all over the world.

For buyers and trend hunters from all over the world the Vienna Fashion Week has become a fix date and a must to visit every season, because it is the place where they can find real upcoming trends and inspiration, different from anywhere else.

Over 40 labels showed the Fall/Winter/Spring ’13-’14 collections in the tent at Museumsquartier,Vienna.

Besides all the positive mood and developments, the Fashion Week has been criticized, for not being truly comparable to the other Fashion Weeks,such as LFW ,NYFW or MFW

Well,our Vienna Fashion Week is still a baby (5 years old) but it improves every year.

This year ,I went as a officially FASHION BLOGGER & I got my own journalist pass (hurray):D

Unfortunately,I missed the first day of the Fashion Week…but I saw some pictures online and the Tiberius & Irina Vitjaz were quite impressive.

VFW DAY 1

FAV DESIGNERS:

TIBERIUS

IRINA VITJAZ

VFW DAY 2

The HIGHLIGHTS of the 2nd day were THE SHIT STORE by Bonnie Strange and CALLISTI.

Vienna has its very own spirit and so does the Fashion Week. It might not yet be comparable to all the other fashion capitals such as Paris or Milan in terms of importance, but in Vienna, there is an eagerness to experiment. The city brings forth new talents and innovation like no other. One can be curious what will happen in the future and how it will happen.

Photo Credits to Petra Gschwendtner,Thomas Lerch,Stefan Wolf

P.S.I hope that someday I’ll write a similar post for the London /New York/Milano FASHION WEEK.