How Social Media Can Support Your Project Planning and Performance

You can support your project's planning and performance with social media. Project success depends heavily on accurate and timely information sharing, productive interpersonal relationships among the team and with other project audience members, and effective collaboration among team members.

Social media can facilitate one-way (going from the sender to the received with no opportunity for clarification or confirmation) and two-way (going from the sender to the receiver and from the receiver back to the sender) information sharing. In addition, it can support passive (collecting existing data on a subject) and active (asking for and receiving certain data from an audience) data gathering.

The table presents examples of instances where social media can be used to facilitate essential communication and relationship building activities in the various stages of a project’s life cycle.

Using Social Media to Support Your Project Management in Its
Different Life Cycle Stages

Life Cycle Phase

Information Sharing Activity

Social Media to Use

Starting the project

Finding out about project subject matter
Finding out about similar projects
Making initial announcement of project