Transit Text Advertising

NexText is a new and exciting CRTC approved, Transit SMS advertising platform being used by over 3½ million transit riders each month.NexText simply attaches your 100 character text ad to the proven + robust GPS arrival times of local Transit systems via text message.

START YOUR NEXTEXT CAMPAIGN TODAY!

NEXTEXT Instructions

Welcome to NEXTEXT! The page will help you step through the process of purchasing a 'brick' for the purpose of setting up an SMS ad campaign on this platform.

Select a Brick

Start by choosing a map for one of the transit authorities. You will see clickable, coloured bricks with numbers:

Green indicates the brick is available for purchase. Red indicates the brick is unavailable. Yellow indicates the brick is pending purchase or approval. Blue bricks indicate areas that currently do not have the minimum number of texts being requested.

Click on a brick to see the brick ID, number of bus stops, 28-day period, 3-period average, current period price and when it's scheduled to become available (pending non-renewal by existing advertiser). The current price indicates the cost for the brick based on the number of text requests from the last complete 28-day period.

Purchasing a Brick

Click on the Add to Cart button to purchase the brick. You can add other bricks on the same map to your cart before proceeding to the checkout. Currently, there is one ad per brick so if you wish to run multiple ads, you will need to set up each campaign separately as each one needs to be approved by a moderator.

Once you have added a brick to your cart, the brick will be reserved for 10 minutes. To ensure you get the brick, click on the cart icon at the top where the timer is counting down and proceed to checkout.

Terms and Conditions

You must accept the NEXTEXT Terms & Conditions as stated on the page in order to proceed through the checkout process.

Account Login

In order to continue the payment and ad setup, you will require a login. Clicking on the Checkout button will bring you to the cart login. If you have an account, enter your email and password. If this is your first time, you can click the link at the bottom to create an account.

If you are an advertising agency representing many advertisers, click on the link to the right to be sent to our agency sign-up form.

Campaign Settings

Once you have logged in successfully, you'll be able to set your campaign name and select your campaign dates. Note that NEXTEXT campaigns run on a 28-day cycle and you can purchase up to 10 cycles. If this is your first campaign purchase, the minimum number of cycles you are required to purchase is 3 and the system will automatically mark the end date for 3 cycles.

You can also purchase Click credits if you wish to add shortened URL Click-throughs to your ad to direct users to a NEXTEXT-powered mobile landing page or enable Click-outs from your landing pages to other sites. See our Terms and Conditions for details on Clicks Add-ons.

Payment

To complete the purchase of your brick, review your order details. If you have a discount code, enter it into the field and click Update. Complete the Billing Information with your credit card information. Note that your credit card information is not stored in our system and we process payments using PCI-Compliant standards.

Click the Complete Payment button to process your payment.

Create Your Ad Message

Once payment is successful, you have the opportunity to create your ad message! You have a maximum number of characters to set up your ad. Each character and space counts towards the 136 character limit of all SMS messages, 100 of which can be for your ad. If you want help crafting your ad message, simply put "Help me with my ad message" and our NEXTEXT sales team will reach out to you.

Click the Save button to submit your campaign for approval. You will be contacted by our team to assist you with the setup of your Click-through and Click-out links. We also provide additional services including mobile web pages and artwork. If you did not purchase a click-through, you will be notified by email when your campaign has been approved by a moderator. At that point, your ads will live as long as the cycle start date has occurred.

You will be taken to your Campaigns dashboard where you can view all your campaigns and filter by Status, Organization, and dates. Options include editing, suspending, or deleting your campaign. Note that if you edit your campaign message, it will be re-submitted for approval by a moderator. If you require a change in your click-through link, please contact us at sales@nextext.ca.

Advertiser Portal Instructions

Manage Campaigns

To manage campaigns, log into NEXTEXT by clicking on the Login link in the top right corner of any map page or http://nextext.ca/login.

Once you have logged in, you'll see the campaigns dashboard where your campaigns across all transit authorities can be managed. Use the filters to narrow down the list and view different statuses.

Actions on a campaign include Edit Message, Suspend and Delete (Pending status only).

My Account

Testimonials

Genesis Center

"We've utilized the NexText platform since July of this year. With its ability to directly connect with transit ridership, we were able to have a conversation with Calgarians, connect them to our website with one click and get them to visit the Genesis Centre. With the ability to change our message frequently, at no cost, we kept the advertisement fresh and current. The geo-targeting ability enabled us to connect with members of the nearby communities; Calgarians who would be more likely to frequent our Centre than those on the other side of town. The mobile analytics showcasing the number of hits and clicks allowed us to see what message was the most effective, and provided tangible, measurable results going forward. We will continue utilizing the NexText platform into 2017." Glenda Marr - Business Development Manager

CO-OP/DSA Media

"Co-op's Home Health Care Campaign was great... At some point in the future we will definitely consider NexText." The Trial Campaign amassed nearly 20,400 hits and 200 clicks.Laurie Softley - DSA Media

How to Request bus times - Vancouver

To request Next Bus times from TransLink, a customer must text a bus stop number and a bus route number to 33333 in order to receive the next two departure times; texting the stop number without a route will return the bus routes that service the stop but no accompanying times.

Texting stops with one bus number

Text the bus stop number and bus route number to 33333 and within seconds, you'll receive the next two departure times for that bus route at that stop. You must include a bus route number in order to get times.

The predicted departure times are based on the GPS location of the buses and update approximately every two minutes, but sometimes only scheduled times will be available. Scheduled times are marked with an asterisk (*). When a service is cancelled, the arrival time will be marked with a "C".

Texting stops for two or more bus routes

If you need times for multiple bus routes that service your stop, enter the stop number and up to two bus routes, and text 33333. You'll get the next two departure times for each bus route in separate texts.

You can only request up to two bus routes per text. If three or more bus routes are listed at a stop, and you want times for all of them, an additional text message will need to be sent (example: 54446 240 246 and 54446 241).

For help text "HELP" to 33333.

TransLink also has the Next Bus tool available on www.translink.ca. Next Bus provides scheduled departure times as well as a "stop lookup tool" if you don't know your stop number.

Note: TransLink doesn't charge customers for this service, but standard carrier text messaging charges may apply. To keep costs associated with NexText from being passed along to customers, NexText uses an advertising-based service. When you use NexText, an ad and/or link might appear in the text message. If you don't want to receive these ads, please use TransLink's mobile website for Next Bus times.

How to Request bus times - Calgary

In order for Calgary Transit to provide simple and accurate bus arrival times in the NEXTEXT service, the system is changing from accepting just a stop number to requiring the Stop number & Route number. Calgary Transit has a number of stops with multiple routes that returns an array of information that can exceed the limited character count of texting.

NEXTEXT will accept up to two route numbers and the request format couldn't be simpler:

Just type the stop number, space and the route number to 74000.

Example for stops with one route

To request bus times for stop number 7643, text 7643 38 as follows to 74000:

Example for stops with two or more routes

To request bus times for stop number 5778 on routes 20 and 72, text 5778 20 72 as follows to 74000 and receive a response for each route. You can specify up to two routes at a time.

Enjoy using NEXTEXT! This service is offered at no charge, however, standard text messaging and data rates apply.

Case Studies

Genesis Center

Timing:

August 2016 - Ongoing

Challenge:

With an inordinate number of gyms and recreation centres throughout the city, Genesis Centre wanted to directly connect with Calgarians in the immediate vicinity and elaborate on the many services and amenities that they offer. They also wanted to promote the PlayCity app, that connects sports enthusiasts to other individuals who are of similar skill set and who are wanting to play now.

Insight:

With 40 different bus stops in the brick where Genesis is located, the ability to converse with local Taradale and Saddletowne residents via a direct advertising medium could assist in increasing the number of individuals living and/or working nearby to come through the doors.

Plan & Execution:

Brick 0722 was booked and Genesis was able to directly communicate with transit riders in close proximity. From offering 2 for 1 admissions in summer with the mention of the advertisement, to directing Calgarians to the PlayCity page on both google and iPhones app stores for the ability to download with one click.

Results:

Genesis has over 30,000+ hits and counting and over 800 clicks. They'll continue utilizing the platform into 2017 and with the ability to change the message, they can promote their upcoming celebrations for Canada's 150th and their venue availability for weddings of all sizes.

Co-op HHC via DSA Media

Timing:

September and October 2016

Challenge:

Co-op had recently opened a new Home Health Care branch in close proximity to the Peter Lougheed hospital in Northeast Calgary. Co-op's agency of record, DSA Media was tasked with notifying the nearby residents, and those in the hospital about the services and products that Co-op HHC had to offer.

Insight:

24% of Calgary transit survey respondents lived in north Central or northeast Calgary, and 31% of respondents were aged 45 or older

Plan & Execution:

DSA rented bricks encompassing the areas of Sunridge, Whitehorn, Marlborough, Pinebridge, Forest Lawn and the Peter Lougheed Hospital. Changing the advertisement allowed Co-op to speak to members of each community.

Results:

The campaign amassed over 20,000 hits and 200 clicks. DSA stated that the campaign was great and they would look at utilizing the platform again in the near future.

Agency Account Sign-up

Please complete the form below if you are an agency interested in NEXTEXT and our sales team will contact you within 1 business day.

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NEXTEXT Terms and Conditions

The following Terms and Conditions apply to Your purchase and use of advertising space on NEXTEXT, of which service Far West Digital Inc., (the "Company") is the co-owner and operates the advertising arm of NEXTEXT throughout North America.

These Terms apply to any use, functionality and services offered on NEXTEXT. Please read these Terms carefully as they constitute a binding, enforceable legal agreement. Your continued use of NEXTEXT means that You accept and agree to these Terms and any changes to these Terms as they occur and are posted on our website. If You do not agree to any of these Terms or any future Terms, do not use or access (or continue to access) NEXTEXT.

"You" are an advertiser of NEXTEXT or You are a representative a advertiser of NEXTEXT (also referred to as "Your"). If You sign up for NEXTEXT on behalf of a company or other entity, You represent and warrant that You have the authority to accept these Terms on their behalf.

The NEXTEXT System

NEXTEXT is a Canada's Anti-Spam Legislation (CASL) compliant short text message based system delivered over Internet and mobile communication platforms that responds to a transit riders' request for scheduling information with an advertisement/sponsor message in the reply.

these Bricks are displayed through a customised online map showing the Brick availability status (whether sold, pending sale, available or in development);

the Brick Map will display the most recent 28 day information on text message traffic usage rounded down to the nearest 50 count in each Brick;

Bricks cannot be reserved, in order to secure a Brick, You must have a Campaign Account and You must prepay for the Brick in accordance with section 6;

the customised online map will link to a pop up which will display particulars to include the previous 3 x 28 day period of text usage average as well as current Brick price;

each Brick will offer an exclusive advertising message in every text message, unless temporarily prompted by a jurisdictional emergency messaging or similar alert; and

the Advertisers Campaign Management page will display specific current Brick status as well as text usage data are updated daily.

You are hereby granted and You acknowledge that You have only a limited, non-exclusive, non-transferable right to access and use NEXTEXT for the particular Brick that you purchase, and that You shall pay the Fees accordingly.

No right, title or interest in or to NEXTEXT or any Advertisement on Website or in NEXTEXT is transferred to You by these Terms. We reserve all rights not expressly granted herein.

Advertising Periods and Payment

All Brick sales will be managed through the NEXTEXT PCI compliant payment system on a Campaign Account Page through which You interface and access NEXTEXT.

Bricks are sold for 28 day contract periods from the time payment is made, and first time advertisers shall prepay 3 x 28 day periods with any subsequent 28 day contract periods purchased individually or as required.

You will be advised by email 10 days prior to the end of Your 28 day contract period with a notice for renewal. Failure to reply with 5 business days from the end of advertising period will automatically trigger an 'available' status change for the Brick for the next 28 day billing period.

All Advertisements must be prepaid before activation through a valid credit card. You shall be responsible for all additional fees levied by Your financial institution in order to make payments of Fees.

In the event that the Fees are not processed against Your credit card Your Use of NEXTEXT shall be suspended until payment of the outstanding Fees is made in full and to our satisfaction.

Advertising Add Ons—CLICK THROUGH LANDING PAGE and CLICK OUTS

Click Throughs to a Landing Page ("Click Through") and Click Outs will be included in and referred to as "Advertisement" for the remainder of these Terms.

You may purchase a hyperlink click through from Your Advertisement to a customised mobile optimised landing page operated and securely hosted exclusively by NEXTEXT to comply with CASL legislation and operator standards and practices.

NEXTEXT provides full creative services to design, build and stage the Click Through Landing Page for You at a rate of $200/hour (1 hour minimum).

You may purchase web links which will launch from Your Click Through Landing Page, which web links may include audio & video feeds, Your home page and applications as approved by NEXTEXT.

Pricing on Click Throughs and Click Outs:

Each NEXTEXT Click Through will cost You an additional $0.25 plus GST each, and Click Through shall be pre-purchased in increments of $50.00 (200 clicks);

Each NEXTEXT Click Out will cost You an additional $0.15 plus GST each, and Click Outs shall be pre-purchased in increments of $30.00 (200 clicks); and

Any unused Click Throughs and Click Outs during a contract period will be credited back to You within 60 days of the termination of the contract.

You will advised by e-mail and through Your Campaign Account when the Click Through/Click Out balance is down to $25.00 and You will be asked to replenish your account.

Customized Client Specific Request Add Ons

NEXTEXT and the Company may provide services to meet Your specific requests, including but not limited to audio and video hosting, video game development, website development and hosting in addition to customised NEXTEXT applications.

Each request will be addressed on a case by case basis for analytics, scoping and pricing.

Accessing NEXTEXT

In order to advertise on NEXTEXT You must register for a Campaign Account Page which will give you access to your specific Campaign Management Page, and:

complete the registration process by creating a user name, password, and input any other information required for our security procedures;

provide true, complete, and up to date contact information;

conduct business in the province(s) you are seeking to advertise;

provide a valid credit card number and authorization for Us to charge that credit card for the Fees;

You must treat such information as confidential;

You must not disclose it to any third party;

You must notify Us immediately of any breach of security or unauthorized use of Your Account and We shall not be liable for Your losses caused by any unauthorized use of Your Account, You shall be liable for all of Our losses of or others due to such unauthorized Use; and

You are solely responsible for the activity that occurs on Your Campaign Account Page, and You must keep Your Campaign Account password secure.

We have the right to disable any user identification code or password, whether chosen by You or provided by Us, at any time in Our sole discretion for any or no reason, including, if in Our opinion, You have failed to comply with any provision of these Terms.

Uploading Advertisement

Upon registering for the Campaign Account, and payment of the Fees associated with your Brick, You can build Your customised text advertising message using up to 100 characters including spaces and returns, and:

You are solely responsible for Your Advertisement that You upload, publish, display, link to or otherwise make available on NEXTEXT which Advertisement shall comply with Canadian Code of Advertising Standards, the Competition Bureau, and any other applicable laws and regulations, some of which are specific to the jurisdiction of Your Brick

You agree that NEXTEXT is only a passive conduit for the publication of Your Advertisement;

You may change Your Advertisement or access any of Your Campaign Account information through the Campaign Management page at any time during Your contract period; and

You expressly grant, and You represent and warrant that You have a right to grant to Us permission use, reproduce, modify, publish, Your Advertisement and Your business name and trademarks, as contained in Your Advertisement, in whole or in part, and in any form, media or technology, whether now known or hereafter developed for use in connection with NEXTEXT.

You agree not to use NEXTEXT in any manner that could disable, overburden, damage, or impair the site or interfere with any other party's use of NEXTEXT, and/or which may create a risk of or constitute harm, loss, tort, crime, physical or mental injury, emotional distress, death, disability, disfigurement, or physical or mental illness to You, to any other person, or to any animal; or violates third-party rights of any kind, including without limitation any Intellectual Property Rights (as defined below), and rights of publicity and privacy.

Prior to activation of Your Advertisement, a NEXTEXT moderator shall preview Your Advertisement to ensure compliance with Our standards described herein, and compliance with advertising standards and practices, CASL legislation, and other applicable laws and regulations. Where appropriate, we may in our sole discretion and without any obligation, verify any updates, modifications, or changes to any Advertisement accessible on NEXTEXT, but shall not be liable for any delay or inaccuracies related to such updates.

Terminating Your Use of NEXTEXT

You may terminate Your Use of NEXTEXT and ability to post advertisements by not renewing your 28 day contract as per section 7 above.

No refunds are provided by NEXTEXT upon termination of your use of NEXTEXT.

We may permanently or temporarily terminate, suspend, or otherwise refuse to permit Your access to NEXTEXT without prior notice and liability, if, in Our sole determination, You violate any of the Agreement.

Once your access to NEXTEXT is terminated we may permanently delete Your Campaign Account and any advertisements associated therein.

Proprietary and Intellectual Property Rights

"Intellectual Property Rights" means all patent rights, copyright rights, mask work rights, moral rights, rights of publicity, trademark, trade dress and NEXTEXT mark rights, goodwill, trade secret rights and other intellectual property rights as may now exist or hereafter come into existence, and all applications therefore and registrations, renewals and extensions thereof, under the laws of any state, country, territory or other jurisdiction.

You shall respect our proprietary rights in Our website, NEXTEXT and its use, features and functionality (including but not limited to all information, text, displays, images, video and audio, and the design, selection and arrangement thereof), owned by Us, our licensors or other providers of such material which are protected by Canadian, American and international copyright, trademark, patent, trade secret and other Intellectual Property Rights and/or proprietary rights laws.

Certain names, words, titles, phrases, logos, icons, graphics, domain names, or designs, or other Advertisement on this Website, are trade-marks or trade names owned by or used under license by the Company. All trade-marks of NEXTEXT are marked with either the TM or ® symbol. All information on our website and contained within NEXTEXT is the subject of copyright protection and may not be used except for the purpose herein.

Third-Party Websites, Advertisers or Services

We may contain links to third-party websites, advertisers, or NEXTEXTs that are not owned or controlled by Us and assume no responsibility for, the advertisements, privacy policies, or practices of any third party websites or services. If You access any third party information from NEXTEXT, You do so at Your own risk, and You understand that our Terms do not apply to Your use of such sites. You expressly release Us from any and all liability arising from Your use of any third-party website or services or third party owned Advertisement, and your dealings with such third parties.

Your Representations and Warranties

You represent and warrant that:

You are responsible for determining whether or not NEXTEXT is suitable for You to use in light of any legislation and regulations like privacy legislation, use, and/or other laws;

You shall comply with all laws and regulations, as well as protection, electronic communication, and privacy laws that apply to the countries where You are using NEXTEXT and that You collect, store, use, and transfer all information/data relating to any potential customer in compliance with all applicable laws and regulations

Disclaimer of Warranties

We do not provide any warranties and do not make any representations as to the accuracy of the NEXTEXT service, and We assume no liability or responsibility for errors or omissions on NEXTEXT. Without prior notice to You, We may change NEXTEXT and/or its products or services.

We provide this NEXTEXT for use for users around the World ("Territory"). We make no claims that NEXTEXT or any of its Advertisement is accessible or appropriate outside of North America. Access to NEXTEXT may not be legal by certain persons or in certain countries. If You access NEXTEXT from outside North America You do so on Your own initiative and are responsible for compliance with local laws.

Your use of NEXTEXT is at Your sole risk and liability. Your access and use are at Your own risk, and NEXTEXT is provided "AS IS" and "AS AVAILABLE" to the maximum extent permitted by law. That means We do not provide warranties of any kind, either expressed or implied, including but not limited to warranties of merchantability and fitness for a particular purpose or that NEXTEXT will meet Your specific requirements or expectations,

Limitation of Liability

We take no responsibility and assume no liability for any Advertisement or third party information you post on NEXTEXT. You understand and agree that any loss or damage of any kind that occurs as a result of the use of any Advertisement that You send, upload, download, stream, post, transmit, display, or otherwise make available or access through Your use of NEXTEXT, is solely Your responsibility.

Your Advertisements do not reflect our views or that of our parent, subsidiary, affiliated companies, employees, officers, directors, or shareholders. Without limiting the generality of the foregoing, we expressly disclaim any liability for any offensive, defamatory, illegal, invasive, unfair, or infringing Advertisement provided by third parties.

You agree to hold harmless and release Us from and against any and all liability, harm, claims, actions, costs and damages arising out of or in connection with Your use of NEXTEXT in any manner whatsoever, including but not limited to Your violation of these Terms or any third party claims against You or Us with respect to Your use of NEXTEXT. We shall not be held liable under any circumstances for any special, direct, consequential, incidental, indirect or damages of any kind or any other damages, whatsoever and even if caused by Our negligence and even if We have been apprised of the likelihood of such damages occurring. The above limitations and exclusions shall apply to You to the fullest extent that applicable law permits, in all actions of any kind, whether based on contract (including fundamental breach), tort (including negligence) or other legal or equitable theory. Our total liability for any and all claims made at any given time about NEXTEXT will be no more than what you paid us for NEXTEXT the month before.

Assignments

You may not assign any of Your rights under these Terms to anyone else. We may assign our rights to any other individual or entity in our sole discretion.

Governing Law and Courts

Any dispute related to the Terms, the Privacy Policy, or NEXTEXT itself will be decided by the applicable provincial and federal legislation in the Courts of Alberta in the City of Calgary, without giving effect to any choice or conflict of law provision or rule. You waive any and all objections to the exercise of jurisdiction over You other courts and to venue in such courts.

Unforeseen Events

We shall not be held liable for any delays or failure in performance of any part of NEXTEXT, from any cause and/or from any beyond our control. This includes, but is not limited to, acts of God, changes to law or regulations, embargoes, war, terrorist acts, riots, fires, earthquakes, nuclear accidents, zombie apocalypse, floods, strikes, power blackouts, volcanic action, unusually severe weather conditions, and acts of hackers or third-party internet NEXTEXT providers.

Survivability

Upon termination of these Terms and Your NEXTEXT for any reason whatsoever, sections 29, 33 through 38 will continue to apply.

Severability and Waiver

If any provision of these Terms is held by a court of competent jurisdiction to be invalid, illegal or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms of will continue in full force and effect. Further, Our failure to exercise or enforce any right or provision of the Terms shall not constitute a waiver of such right or provision.

Notices

By providing Us Your email address You consent to our use of that email address to send You NEXTEXT-related notices, including any notices required by law, in lieu of communication by postal mail. You may opt out or change the frequency of many NEXTEXT-related communications by going to Your "Settings" on the Website. We may also use Your email address to send You other messages, including changes to features of NEXTEXT and special offers. If You do not want to receive such email messages, You may opt out by changing the preferences in Your Account Settings. Opting out may prevent You from receiving email messages regarding updates, improvements, or offers.

Any notice to You will be effective when we send it to the last email or physical address You gave us or posted on our Website. Any notice to us will be effective when delivered to us along with a copy to Our legal counsel: 2440 Kensington Road NW, Calgary, Alberta T2N 3S1.

Entire Agreement

These Terms, Our Privacy Policy, and any Additional Terms You have agreed to make up the entire agreement between us, govern Your Use of NEXTEXT, and are Our only obligations toward You, superseding all prior agreements (including but not limited to prior versions of these agreements).