SEED FACTORY produced a client case study video to showcase a computer software company's services within the healthcare space. They collaborated on video strategy, scriptwriting, and direction.

The Reviewer

51-200 Employees

Minneapolis, Minnesota

Robert Kelen

Director of Marketing, Central Logic

Verified

the reviewer

Director of Marketing, Central Logic

Robert Kelen

Computer Software

51-200 Employees

Minneapolis, Minnesota

Online Review

The client submitted this review online.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"They have incredible flexibility in terms of turning around the video on an extremely tight time schedule."

Feb 10, 2020

The Review

Feedback summary:

Key internal stakeholders responded emphatically to the final video, sharing it extensively with potential investors and prospects. It's also become a key sales asset. Delivering great value, SEED FACTORY positioned themselves well for additional work.

the review

I am the Director of Commercial Operations (Marketing) at Central Logic, a company that partners with leading health systems to deliver an enterprise-level view of every point of access within their system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEED FACTORY?

We hired Seed Factory to produce a client case study video.

What were your goals for this project?

To create a high-impact, concise video that allowed a customer to tell how they chose to work with Central Logic, and the incredible value they got from working with us.

SOLUTION

How did you select this vendor?

Based on the strength of their past work (which was viewed online), we asked them to make a proposal for doing something similar for us. And they were able to deliver on a very tight deadline; their flexibility was a big part of what sold us.

Describe the scope of their work in detail.

They helped with the video strategy, writing, and direction. They took care of all the site planning, filming, directing (with help from me), editing, and final production.

What was the team composition?

I worked with Mark on the pre-planning, and Mark & Caleb once onsite with the client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CEO said she almost wept when she first saw the finished video. She has shared it extensively with potential investors and prospects. Our sales team is using the video in all of their current sales pursuits, and we've promoted it on social channels as well.

How effective was the workflow between your team and theirs?

Flawless.

What did you find most impressive about this company?

Great work. They have incredible flexibility in terms of turning around the video on an extremely tight time schedule. Excellent value.

SEED FACTORY created a set of digital marketing assets to support a guitar-based art exhibit on social media. The team shot photos of iconic guitars, produced a video, and handled voiceover work.

The Reviewer

1-10 Employees

Atlanta, Georgia

Laura Flusche

Executive Director, Museum of Design Atlanta

Verified

the reviewer

Executive Director, Museum of Design Atlanta

Laura Flusche

Nonprofit

1-10 Employees

Atlanta, Georgia

Online Review

The client submitted this review online.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"They think outside the box and bring ideas to the table."

Feb 10, 2020

The Review

Feedback summary:

The video garnered a lot of attention, helping the museum surpass their attendance goals. SEED FACTORY managed the project well, being clear on requirements and keeping the internal staff on track, too. Strong ideas and execution solidified a successful collaboration.

the review

MODA, the Museum of Design Atlanta, is the only design museum in the southeastern United States. We define design as a creative process that inspires change, transforms lives, and makes the world a better place. I'm the Executive Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEED FACTORY?

We asked SEED FACTORY to create some digital marketing tools about an exhibition titled Wire & Wood: The Design of Iconic Guitars.

What were your goals for this project?

To use social media and our website to let people know about this exhibition in order to increase traffic to the museum.

SOLUTION

How did you select this vendor?

We worked with them before some years ago! They came up with a killer stunt to help us get the word out about another exhibition. On their advice, we custom-printed rubber duckies and spread them around the neighborhood in the middle of the night to provoke interest in an exhibition about bathroom design. It did the job fabulously!

Describe the scope of their work in detail.

SEED FACTORY shot photographs of iconic guitars and made a great video. They art directed, shot the photos, built the video, did voice over — everything.

What was the team composition?

Mark, one of the founders of SEED FACTORY, worked with a photographer on this.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was terrific! Our audience loved it and it garnered lots of attention. We met our attendance goals for the exhibition and even surpassed them. I'm sure having a highly-professional video helped with that.

How effective was the workflow between your team and theirs?

Great! These guys are always terrific to work with. They told us what they needed to do their job and then did it. And, they helped keep us on track as well.

What did you find most impressive about this company?

Great ideas and great execution go hand-in-hand at SEED FACTORY. They think outside the box and bring ideas to the table.

Are there any areas for improvement?

No

5.0

Overall ScoreThanks SEED FACTORY!

5.0Scheduling

ON TIME / DEADLINES

They worked around our schedules and still got everything done in time

Seed Factory provided branding services, including a new tagline, logo, messaging, and other collateral as needed.

The Reviewer

51-200 Employees

Atlanta, Georgia

VP Communications, Nonprofit Organization

Verified

the reviewer

VP Communications, Nonprofit Organization

Public Health

51-200 Employees

Atlanta, Georgia

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

4.5

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

“The new tagline they created communicates our messaging much more effectively.”

Jan 03, 2019

The Review

Feedback summary:

Seed Factory created effective branding materials that have received a lot of positive feedback from internal teams and stakeholders alike. Throughout the process, they provided valuable feedback and creative solutions that helped the organization hone its messaging.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of communications for a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Seed Factory?

We engaged Seed Factory for rebranding services, including a new tagline, logo, messaging, and other collateral.

SOLUTION

What was the scope of their involvement?

Seed Factory worked on several branding projects, interviewing our stakeholders to discuss our value proposition and specific challenges the organization faces in the process. They've helped us develop a new tagline, logo, messaging, videos, and other collateral.

We researched about a dozen local and national firms during our RFP process. We ultimately chose to work with Seed Factory, because we felt the most comfortable with their comprehensive plan to tackle our branding needs.

What is the status of this engagement?

We worked with them from December 2016–June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have received a great deal of positive feedback from colleagues and stakeholders on the rebranding work Seed Factory developed. The new tagline they created communicates our messaging much more effectively.

How did Seed Factory perform from a project management standpoint?

Seed Factory's team was great to work with all around. They were proactive and flexible, allowing for the project to evolve as we needed to make changes. The interviews they conducted were very productive and valuable, bringing a lot of cohesiveness to our overall messaging.

What did you find most impressive about them?

They did not come in with a ready-made approach, instead applying their experience to create custom solutions for clients. They were also able to work within our budget while delivering a lot of value.

Are there any areas they could improve?

I can't think of anything. We had a very collaborative relationship and we were very pleased with their work overall.

Do you have any advice for potential customers?

Be open to their creative input, feedback, and exploring new ideas with their team.

4.5

Overall ScoreWe had a great experience overall.

5.0Scheduling

ON TIME / DEADLINES

They ensured each step of the process allowed us to meet our final deadline.

5.0Cost

Value / within estimates

They were very conscious of our budget and delivered as much as they could within our restraints.

the review

"The workflow and communication are great."

Dec 24, 2018

The Review

Feedback summary:

During a single year, Seed Factory secured 75 media appearances, dramatically increased earned impressions, and refined the company's brand image. The team sets clear goals and communicates frequently about their progress. They always go the extra mile to ensure satisfaction.

With every marketing project, our primary objective is to create demand for our products and align our marketing activities with our field sales efforts. We also want to increase our market share and earn recognition as an industry leader.

SOLUTION

How did you select this vendor?

One of our employees hired Seed Factory to support a specific project. They proved themselves a trustworthy, important marketing partner.

Describe the scope of their work in detail.

The scope varies depending on the needs of our marketing department and product initiatives. They're currently engaged in digital advertising, design, video, and PR.

What was the team composition?

I work with the agency principals to meet our needs. They're highly active and engaged, selecting the appropriate Seed Factory team members for every project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning work with Seed Factory, our earned media impressions have skyrocketed. They secured 75 stories for us in 2018. Their video, design, and website work has improved our branding across the entire division.

How effective was the workflow between your team and theirs?

The workflow and communication are great. My team has weekly calls with them to review project status, deadlines, and needs. They set, and usually meet, expectations.

What did you find most impressive about this company?

I appreciate their responsiveness. The principals care about us and our business.

Are there any areas for improvement?

They’re a small agency, so their bench sometimes isn't deep enough. However, they have growth goals and do whatever it takes to complete and support our projects.

5.0

Overall ScoreSeed produce's quality work that supports our business initiatives, across several market segments. They are great people to work with.

Seed Factory designed and developed print and digital advertising materials, including photography services, as well as some in-store displays and packaging.

The Reviewer

51-200 Emoloyees

Georgia

Former Head of Marketing, Tech Firm

Verified

the reviewer

Former Head of Marketing, Tech Firm

IT Services

51-200 Emoloyees

Georgia

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

4.5

Schedule:

4.5

Cost:

5.0

Willing to refer:

5.0

the review

“They delivered high-quality designs in line with our brand and strategy.”

Dec 14, 2018

The Review

Feedback summary:

Seed Factory created strong design work in line with the company's overall brand strategy and messaging. Highly collaborative and accessible, their team provided top notch customer service and met budget and timeline expectations throughout the engagement.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the former head of marketing for a tech firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Seed Factory?

We engaged Seed Factory to help us develop some print and digital ad campaign ideas.

SOLUTION

What was the scope of their involvement?

Seed Factory developed a series of print and digital advertisements, provided photography services, and developed and sourced some of our store displays and packaging designs.

What is the team composition?

We worked with one main point of contact as well as a designer.

How did you come to work with Seed Factory?

A colleague of mine referred them to me. Compared to other vendors we considered, we were more impressed by their creativity, sense of humor, and culture.

What is the status of this engagement?

We worked with them for about a year in three-month increments from around 2014–2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's difficult to measure the impact of the majority of their work, but we were definitely very happy with the creatives they provided overall. They delivered high-quality designs in line with our brand and strategy.

How did Seed Factory perform from a project management standpoint?

They provided great customer service, and delivered on time and within budget. As a local company, we were able to meet with them in person a lot, but they were also very collaborative and accessible by phone and email.

What did you find most impressive about them?

Their willingness to collaborate with us set them apart. They were very down to earth, didn't try to sell us on a bunch of services, and were focused on being a genuine partner. They were able to get a lot done quickly while providing unique creatives in the process.

Are there any areas they could improve?

As a smaller company, some of their work is outsourced so there's some room for improvement in the consistency of their deliverables.

Do you have any advice for potential customers?

Be clear on the scope and expectations of deliverables, so problems don't surface later on in the engagement.

the review

"They went beyond our expectations by adding features to ensure delivery of the best possible final product."

Dec 09, 2018

The Review

Feedback summary:

Communicating clearly from the start, Seed Factory’s expert team inspired confidence throughout the project. They accepted constructive input well, but also brought creative ideas to the table at a reasonable value. Their consistent communication and adaptability made them a valuable partner.

the review

I’m the VP of Marketing at Decisely Insurance Services, a small employee healthcare brokerage/HR technology firm. I manage an internal marketing department that manages branding, marketing strategy, and content creation for our business and our client partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Seed Factory?

We needed help to create promotional and educational videos for our white label product.

What were your goals for this project?

We want the videos to highlight product features and benefits. They should also provide a step-by-step on product features so clients become comfortable with our product platform.

SOLUTION

How did you select this vendor?

I’ve worked with Seed Factory for several years. I like their approach as they aren't afraid to ask questions. We don't have a big budget but they provide big agency output at aggressive prices.

Describe the scope of their work in detail.

Seed Factory worked together with our copywriter to detail the project goals and create outlines. They would write scripts and then circulate them for approval. They brought in two cameras for the actual shoot, as well as a teleprompter. They spent two days filming with us. Then they edited the footage and provided us with both rough and final cuts.

What was the team composition?

We worked with a lead partner, a videographer, a video editor, and writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we haven’t launched them yet, the videos will be an important part of our client engagement campaign. They’ll also be part of a larger user 'how to' portfolio.

How effective was the workflow between your team and theirs?

Their team is very good. Communication was open and honest from the start. They went beyond our expectations by adding features to ensure delivery of the best possible final product.

What did you find most impressive about this company?

Their adaptability was impressive. They could learn and pivot as needed. They had a sense of humor, and stood up for themselves and their ideas when important.

Are there any areas for improvement?

They’re a small company, which forces them to be agile and work hard to deliver. While a larger agency might be more strategic, the work would take longer, cost more, and my little company might get lost in the shuffle.

4.5

Overall ScoreThey're great to work with.

4.5Scheduling

ON TIME / DEADLINES

They work hard to accommodate us.

4.5Cost

Value / within estimates

They aren't inexpensive but they provide good value.

4.5Quality

Service & deliverables

They provide good, solid work.

5.0NPS

Willing to refer

I always recommend them.

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