Furniture designer Matthew Hilton has unveiled the new collection of pieces he will launch at 100% Design in London tomorrow.

Here are images of the pieces, plus a short text from Hilton explaining the thinking behind his decision to launch his own brand:

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I have started Matthew Hilton, the company, because I wanted at least one place where I have more creative control.

This, after two years of work, is a starting point, the pieces shown here are the first of a growing number of high quality products made in relatively small quantities using hand skills based manufacturing. I will be regularly adding new product using different techniques and materials.

Counter to the hi-tech, global and potentially impersonal aspect of the Internet, I hope this site will enable the development of a direct relationship between the company and people interested in our designs and products.

I liased closely with the designers www.spin.co.uk of this website to make it direct, straightforward and open.

Here we will show you the design process, some of the inspiration behind the work and the making of the products.

Better than usual, but still lacking a certain level of finesse. Also, if gaining a greater amount of creative control means upholstering a chair in silver, gold and purple lamé, he might want to think about giving some of it back. The oval table is quite nice, though.