Large-group awareness training

Large-group awareness training (LGAT) refers to activities usually offered by groups linked with the human potential movement which claim to increase self-awareness and bring about desirable transformations in individuals' personal lives. They have been described by Michael Langone as "new age trainings" and by Philip Cushman as "mass marathon trainings". LGAT programs may involve several hundred people at a time. Though early definitions cited LGATs as featuring unusually long durations, more recent texts describe the trainings as lasting from a few hours to a few days.

Landmark Education, as it's formally known, is hardly alone. There are any number of groups that foster change in an intense, supportive environment. Formally, they are gathered under the rubric 'large group awareness training.' A few groups are relatively new. some have been around for decades. Almost all owe a major debt to a Unity minister named Alexander Everett.

A large group awareness training (LGAT) program is a personal development training program in which dozens to hundreds of people are given several hours to several days of intense instruction aimed at helping participants begin to discover what is hindering them from achieving their full potential and living more satisfied lives.

LGAT gurus claim to know how to help people become more creative, intelligent, healthy, and rich. They focus primarily on the role interpersonal communication plays in self-esteem and in defining our relationships with others.

Though some advocate visualization, self-hypnosis, and other techniques for achieving self-realization, most LGAT programs focus on communication skills and the effect of language on thought and behavior. Those running the programs must excel in those skills. The trainers are motivators.

est and Large-Group Awareness Seminars: Arising out of the human potential movement in the 1960s were a number of workshops, seminars and training programs. The most famous human potential program was erhard seminars training known as est. est was an intensive 60-hour workshop designed to alter a person's life view. There are a number of est clones including Life Spring, Actualizations and Forum, which is a successor to est. All of these workshops have several features in common. Participants are verbally attacked. The idea is to break down emotional defenses in order to allow new beliefs and attitudes to take over. There is a significant cathartic element in that emotional release is generated by the est techniques.

The short-term outcome analyses revealed that only perceived control was affected by Forum participation, and no long-term treatment effects were observed. Results suggest that claims about far-reaching positive or negative psychological effects of participation in LGATs such as the Forum may be exaggerated.

Since their initiation, LGATs have been the subject of much controversy. While LGAT supporters argue that such interventions are vehicles for personal growth and societal change and are a cost-effective means of introducing beneficial therapeutic messages to large audiences (Berger, 1977; Erhard & Gioscia, 1978; Shaw, 1977), others view them as a hazardous and irresponsible use of powerful psychological principles and psychotherapeutic procedures (see, e.g., Brewer, 1975; Rome, 1977).

LGATs generally focus on philosophical, psychological, and ethical issues related to personal effectiveness, decision making, personal responsibility, and commitment. These issues are examined through lectures, demonstrations, dialogue with participants, structured exercises, and participants' testimonials of personal experiences relevant to the themes presented. Participants are encouraged to apply the insights they obtain to improving their own lives.

More direct evidence comes from a careful study of Large Group Awareness Training programs, variously known as Erhard Seminars Training (est), Lifespring, or simply the Forum. The basic procedure of these courses parallels the group training workshops … but the emphasis shifts from group effectiveness to personal development. By talking through life challenges, aspirations, fears, and the like with fellow participants and professional counselors/teachers, individuals hope to change how they view themselves, their family and friends, and their prospects for a fulfilling life.

In the most rigorous independent study to date, a team of researchers led by psychologist Jeffrey Fisher obtained permission to study the impact of participation in a training process sponsored by Werner Erhard and Associates. The investigators assembled a sample of eighty-three people who took part in the Forum, along with fifty-two comparison groups of nonparticipants with comparable baseline characteristics. Fisher and his team assessed the Forum participant's traits and beliefs four to six weeks before taking part in the Forum, four to six weeks afterward, and eighteen months later. Based on the wide range of the Forum's purported benefits, Fisher's surveys measured life satisfaction, social competence, self-esteem, physical and emotional health, and a variety of character traits. In the short term, average Forum participants experienced a small but significant increase in their sense that the course of their life was under their own control—what psychologists call an 'internal locus of control.' In the eighteen-month follow-up, however, even this slight boost had disappeared and no other changes emerged. This suggests that even when participants subjectively sense self-transformation through a group process such as the Forum, one may not actually have occurred.

Prospective participants in The Forum, which has been classified as an LGAT, were compared with nonparticipating peers and with available normative samples on measures of well-being, negative life events, social support, and philosophical orientation. Results revealed that prospective participants were significantly more distressed than peer and normative samples of community residents and had a higher level of impact of recent negative life events compared with peer (but not normative) samples.

The data suggest that prospective LGAT participants can be distinguished from their peers and community samples along two primary dimensions: higher levels of psychological distress and a belief in a set of values that includes self-responsibility and self-awareness.

One factor distinguishing prospective LGAT participants from nominees was their level of psychological distress. Overall, the data indicate that Forum participants were more distressed than the nominees and a community sample yet were less distressed than a clinical outpatient population.

Taken together, the ability of distress and philosophical orientation to distinguish prospective LGAT participants from non-participants suggests a tentative model for explaining LGAT participation. Whereas psychological distress or dissatisfaction with current circumstances may be what motivates individuals to seek an available change activity, the kinds of values and worldviews held by individuals may steer them toward a specific change modality (e.g., an LGAT).

Dennison's dissertation, which categorizes the Landmark Forum as a 'large group awareness training' is a qualitative study based on interviews with Forum graduates. He also reports predominantly positive outcomes and in addition, briefly summarizes philosophical components of the Forum.

Steven R. McCarl, University of Denver - Department of Political Science; Steve Zaffron, Landmark Worldwide LLC and Vanto Group; Joyce McCarl Nielsen, University of Colorado at Boulder - Department of Sociology; Sally Lewis Kennedy, Graland Country Day School (April 2001). "The Promise of Philosophy and the Landmark Forum". Contemporary PhilosophyXXIII (1 & 2).

The extensive research literature on 'large group awareness training' published in the 1970s and 80s (summarized in Finkelstein, Wenegrat, and Yalom) is framed in psychological more than philosophical terms, albeit there is some reference to the training as existential psychotherapy.

Steven R. McCarl, University of Denver - Department of Political Science; Steve Zaffron, Landmark Worldwide LLC and Vanto Group; Joyce McCarl Nielsen, University of Colorado at Boulder - Department of Sociology; Sally Lewis Kennedy, Graland Country Day School (April 2001). "The Promise of Philosophy and the Landmark Forum". Contemporary PhilosophyXXIII (1 & 2).

Both est and Landmark Forum could be classified as LGATs (large group awareness trainings), a sociological grouping that includes neuro-linguistic programming, Insight Training Seminars (see the Movement of Spiritual Inner Awareness), and a whole plethora of sales and motivational courses.

The LGAT format can have advantages, mainly in terms of affordability and the powerful support of being in a crowd of like-minded people. However, they have their critics, who say that they offer a 'one-size-fits-all' approach, where the group leaders make assumptions about clients' problems, and have an excessive focus on defining interpersonal relationships as the central objective in life.

Between 1971 and 1985, in particular, a number of LGAT groups gained large followings and subsequent notoriety and some are still active in the 1990s. LGAT groups included est and its offshoots such as Transformation Technologies and the Forum (Werner Erhard); Lifespring (John Hanley); Silva Mind Control (Jose Silva); Direct Centering (Gavin Barnes, aka Bayard Hora); Actualizations (Stewart Emery); ONE (Oury Engolz); Life Training (W.R. Whitten and K.B Brown); Movement of Spiritual Inner Awareness (MSIA) and Insight Seminars (John-Roger Hinkins); PSI World (Thomas D. Whilhite); and Arica Institute (Oscar Ichazo). This particular brand of New Age group gained significant access into the business world.

Religious issues aside, the pronounced psychological nature of many of the exercises within many of these programs is of concern. We cannot deny the fact that they grew out of the highly confrontational group therapy techniques introduced by the encounter, sensitivity, and large group awareness training movements.

On federal court orders, I have attended six large group awareness training sessions (sponsored by est, the Forum, Lifespring, and PSI World) and have interviewed dozens of persons who have attended these and such other programs as Silva Mind Control, Actualizations, and Direct Centering, as well as the myriad of other programs now available, some started by former employees and even, on occasion, attendees of the larger well-known LGATs. I have studied the training manuals and videos used to train trainers and have interviewed a number of trainers.

LGAT programs tend to last at least four days and usually five. They are described as seminars and sound very much like special college courses. The highly confrontational and psychological aspects generally are not mentioned beforehand. Nor it is mentioned that a whole new theory of how the world works will be inculcated in attendees.

The little research conducted on the outcomes of these seminars doesn't even find them effective at prompting positive change. Most participants find the experience profoundly moving — and many people believe that such an emotionally intense event must necessarily produce psychological improvement. Consequently, an overwhelming majority of participants, when surveyed afterward, say their lives were changed for the better. However, several studies (including one of Lifespring) have found that while participants say their LGAT experiences improve their lives, there was no positive effect, or a small, short-lived one, on their actual psychological problems and behavior.