When it comes to marketing these days, it seems all you hear about is social media, blogs, and Web 2.0. But before you start twittering or setting up your Facebook account, take a moment to make sure you have a strong foundation of marketing tools. The following are four essentials that every small business should have in its arsenal and tips on how to make the most of them.

It’s indisputable that the face of advertising is changing. From website, email, and blogs to social media outlets like Facebook and Twitter, digital marketing has become the way to communicate; however, there are several reasons why traditional forms of printed marketing collateral remain an important arrow in any company’s marketing quiver.