Laser TV predicted to be death of plasma

It's being hailed by its developers as the next revolution in
visual technology - a laser television that will make plasma
screens obsolete.

Soon-to-be-listed Australian company Arasor International and
its US partner Novalux unveiled what they claimed to be the world's
first laser television in Sydney, with a pitch that it will be half
the price, twice as good, and use a quarter of the electricity of
conventional plasma and LCD TVs.

Manufacturing company Arasor produces the unique optoelectronic
chip central to the laser projection device being developed by
Silicon Valley-based Novalux, which is being used by a number of
television manufacturers.

And displayed beside a conventional 50 inch plasma TV, the
Mitsubishi-built prototype does appear brighter and clearer than
its "older" rival.

With a worldwide launch date scheduled for Christmas 2007, under
recognisable brands like Mitsubishi and Samsung, Novalux chief
executive Jean-Michel Pelaprat is so bold as to predict the death
of plasma.

"If you look at any screen today, the colour content is roughly
about 30-35 per cent of what the eye can see," he said.

"But for the very first time with a laser TV we'll be able to
see 90 per cent of what the eye can see.

"All of a sudden what you see is a lifelike image on
display."

Combine that with energy efficiency, price advantage and the
fact that the laser TVs will be half the weight and depth of plasma
TVS, and Mr Pelaprat says "plasma is now something of the
past".

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