After New York & London, Amazon opens ‘Blink’ Studio in India

E-commerce marketplace Amazon has brought its innovative fashion imaging studio Blink to India to support its growing fashion category. The Blink studio is Gurgaon is only the third for Amazon across the globe with the others located at New York and London.

Amazon FindThe 44,000 sq ft digital imaging studio will help Amazon Fashion to collaborate with fashion brands and partners to produce lakhs of high-quality images for its fashion merchandise every year, the company said in a statement.

Amazon India added that the studio has the capacity to shoot over 2, 50,000 products every year.

Amazon Fashion India Head Arun Sirdeshmukh said, "At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online."

“With this studio, we will continue to strengthen our relationships across the entire industry – with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online," said Sirdeshmukh.

In addition to 16 individual high-tech photography bays, the studio also has a large editorial suite, video editing facilities and creative spaces.

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