Knowledge Base

Zero to One: Notes on Startups, or How to Build the Future Pitch Anything! The 22 Laws Of Marketing! How To Achieve Explosive Customer Growth Ask: The Method to Discover Exactly What Your Customers Want to Buy! Hooked: How to Build Habit-Forming Products The Magic of Thinking Big! The Power of Consistency! Lead With A Story! The Magic Question! The Psychology Of Selling! Traction: Get a Grip on Your […]

People Product And Processes (The first 3 Ps of Startup Port 6 P Process!) In addition to innovation process from idea to value generating product and market proven business model, startups also need to build a strong and committed founding team and develop both of these together into a real growing business and organization running processes that effectively capture the value created. ​While there are many great resources and self education tools available for product and business development, where most […]

The Elevator Speech: Most people have the wrong idea about your elevator pitch! It should be based on a social conversation rather than trying to sell something! It has to be a conversational process and very succinct and short! There are three fundamental parts of an elevator pitch: 1. The Benefit 2. The Differentiator 3. The Ask The Benefit: This is NOT WHAT YOU ARE SELLING! It is what you are SELLING MEANS TO THE PEOPLE WHO ARE USING […]