The PGA Tour yesterday formally announced that Laurel, Miss.-based Sanderson Farms has agreed to title sponsor this year's event at Annandale Golf Club in Madison, Miss., in July. The former True South Classic will take the name Sanderson Farms Championship. Last year's event was operated with a con ...

Capital One has "already begun to roll out activations and advertisements" around the NCAA men's basketball tournament, and much of it "will be focused digitally," according to Kristi Dosh of ESPN.com. The company, one of three NCAA Corporate Championship partners, will have "six onlin ...

Lowe's is introducing a "new round of advertising to promote home improvement projects in the spring, its prime revenue-generating period," according to Jane Levere of the N.Y. TIMES. The company for the first time will advertise "directly to men, in a spot that was first shown Sunday" during Fox' c ...

Former Univ. of Michigan QB Denard Robinson will appear on the cover of EA Sports' "NCAA Football 14" after beating former Texas A&M WR Ryan Swope "in an intense final round of Facebook voting" that concluded Friday, according to Kyle Meinke of ANNARBOR.com. Robinson becomes the third forme ...

The Univ. of South Florida’s men’s basketball uniforms to be worn tonight against Seton Hall in the Big East tournament “are supposed to evoke a South Florida sunset,” according to Chris Chase of USA TODAY. They feature a "retro chic" take on the surfer stripe and showcase a ...

In DC, Sarah Kogod wrote Wizards G John Wall's new branding as "JW2" on his website and his social media tag "WALLin" appeared to be "products of Adidas marketing, because of their similarities to fellow Adidas athlete" Redskins QB Robert Griffin III's "RGIII" and #allin tag. However, Nclusive is th ...

Degree Men and Degree Women are "being placed under the same creative umbrella, with a single campaign and a shared strategy and tag line," according to Andrew Adam Newman of the N.Y. TIMES. The brand’s new commercials feature Knicks F Carmelo Anthony, Thunder F Kevin Durant, U.S. women's nati ...

Under Armour President, Chair & CEO KEVIN PLANK was profiled on Friday's episode of NBC’s “Rock Center," with host Brian Williams saying UA's "logo and the reach of the brand has grown steadily over the years." Williams: "It’s now all over the place and … the founder s ...

Giants C Buster Posey, who has won an MVP Award and two World Series titles in his three MLB seasons, is "getting endorsements and becoming an important face" of the league, according to Ann Killion of the S.F. CHRONICLE. Posey's No. 28 jersey is the "top seller" at one online retailer of officially ...