work/Branding

FOX & ASSOCIATES LOGO

A regional legal service wanted to attract larger clients and move into the substantial city legal market. To do this a new look was required starting with a new logo and brand.

Fox & Associates had very strong ideas and thoughts about the way the firm was to be viewed and played a hands-on role in the logos development.

Contemporary and trustworthy were the main requirements for this logo while the colour palette had to be accessible and confident.

Even in a conservative industry like legal services, the Fox & Associates brand would stand out without alienating current and prospective clients. A balancing act of modern and conservative requirements.