Analyst iPhone 4 Recall Could Cost Apple $1.5 Billion. If Apple were to issue a recall for the iPhone 4 it could cost the apple company up to $1.5 billion, according to Bernstein Research analyst Toni Sacconaghi research on Tuesday. Apple consumer also says It can't recommend iPhone 4; says antenna issue is for real. Toni Sacconaghi says the time has come for Apple accept all iPhone problem. According to bernstein research analyst Toni Sacconaghi; More says.