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When did pop get so serious? It could have been in the early Sixties, when Bob
Dylan realised his acute narcissism would never be satisfied by the
isolated, thankless and mostly anonymous life of a writer, and so he applied
what is essentially a literary mind on to the world of pop and lapped up all
the attention that comes with it. Or it could have been a little later in
that decade, when rock and pop critics, a breed of limited intellectual
development if no lack of enthusiasm, realised they could pay the rent with
their otherwise useless expertise