Idea

Website awards

Mobile Site Of The Week, Awwwards, 2017

Site Of The Day, Awwwards, 2017

Webite of the day,СSS Design Awards, 2017

Logo

The loading indicator has two stages. It starts with the appearance of the egg — the
auxiliary symbol of the company. While the website is loading, the egg circuit is filled with the
golden colour, loading percentage is on the right . When it reaches 100, the logo breaks up and
becomes «U» and «A» letters in the company name, Inculerate

We used the gold color for hands to emphasize that everyone is equal, while the deep blue color
of the background represents endless possibilities.

Drag to start

The main interaction with the site happens through an interactive slider with the option to drag a point
on the screen. Such movement is very symbolic because it shows that you should make an effort
yourself, just like with a start-up.

We created a «running» light spot on the guideline in order to guide the
site users.

All the details are thought out to make the UI of the project the best. When you hover the
cursor to the starting point it sticks to the element as a magnet because of the
60 pixels invisible hover zone around the starting point.

We created an unusual round cursor with a delay of 0.1 seconds for smoothness and a pleasant
feeling that the circle is chasing the mouse, trying to keep up.

The devil is in the details

We wanted to create a special atmosphere on the site so we paid much attention to animations
and sounds. While the sound of rustling paper immerses the users into the atmosphere and makes it more
realistic, the background melody helps to feel that here their fate can be determined and their dream —
launched.

High goals

Company’s founders believe that everyone’s equal, they look for the startups that could make people’s
lives better. If you wish to apply, feel free to create a video up to 1,5 minutes
long using only visual identity and try to explain the main point of your concept without using any
word. If the angel investors understand your idea and like it, they will help the startup to develop.

All the content for the website was created by us — we practiced gestures, folded beautiful
airplanes, used golden body paint, blue cardboard and took more than 1500 shots for the stop-motion.

Client says

Umit Khairollayev

Inculerate Inc. CEO

We think that such a successful result is another proof that it’s very important to trust.

We contacted the Red Collar team being already in love with their projects. That’s why we gave them carte blanche to create. The first conception was offered very quickly, in a week. The idea was so great that we didn’t even look for other options. Then we simply monitored other stages and enjoyed the elegant decisions.

We think that such a successful result is another proof that it’s very important to trust. When you come to real professionals you should remember that they know what they’re doing and there’s no need to doubt. Only then you will end with a really cool project.

We’re very satisfied with both the process of creation and the final result. We have lots of ideas and we plan to continue working with the team. Inculerate Inc. CEO, Umit Khairollayev.