New Improv Everywhere: “Welcome Back”

11/19/08

Dan Gould

Improv Everywhere’s latest prank is a beautiful piece of performance art that’s entertaining and also ends up brightening stranger’s days. The stunt was called “Welcome Back” and was created for the “In An Absolut World” website. 20 Improv everywhere agents showed up at JFK airport to welcome back random strangers from their flights. The looks on people’s faces are priceless, as they come off the plane to a huge group of strangers welcoming them back with balloons, signs and flowers. Check out the video below.

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).