Friday, June 2, 2017

Good: CableTV News Audience Increases 55 Percent

According to Pew Research Center analysis of Nielsen Media data, viewership increased for cable news channels in 2016. In prime time, combined average viewership for the three major news channels (CNN, Fox News and MSNBC) increased by 55% to 4.8 million viewers. (Audience data for the three major financial networks – CNBC, Fox Business and Bloomberg – are not available.)

Daytime (6 a.m. to 6 p.m.) average viewership also grew – up 36% over the previous year.

Fox News, MSNBC and CNN were all projected to grow their profits in 2016, registering a combined increase of 29%.