Small business spotlight: Brand Integrity

Brand Integrity helps improve customer experience

6:51 AM,
Aug. 19, 2013

Gregg Lederman founded Brand Integrity in 2002.

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Chances are good that you're just kind of present at work, merely going through the motions or even actively hating being there.

"There's an incredible engagement crisis going on in our country," said Gregg Lederman, pointing to management consultant firm Gallup Inc.'s "State of the American Workplace: Employee Engagement Insights for U.S. Business Leaders" report put out earlier this year. According to the report's findings, roughly three in 10 American workers are engaged workers, meaning they're involved in, enthusiastic about, and committed to their jobs.