How Rabbit Air started their other graphic design journey

Company name

Rabbit Air

Overview

Rabbit Air is a Los Angeles based company that develops and markets stylish and effective air purifiers. We are developing a series of graphic vinyl skins which will be applied to the front panel of our Minus A2 air purifier. Our current skins can be seen at: http://www.rabbitair.com/minusa2-ar…eries.aspx.
Please poke around our website to get a feel for our company.
If we receive multiple submissions that we like, we will purchase the images for the same price as the winning submission.

Tell us a bit about who you are and the people you reach

Our core customer base ranges in age from mid 30's to late 50's, economically upper middle class. We are always looking to expand into new markets. Our customers tend to be sophisticated and style forward. We have also discovered they tend to be attracted to imagery of a "decorative arts" nature, our Cherry blossom skin is our most popular. We would also be interested in seeing something created by hand instead of computer generated.

Requirements

We are looking for a 18" x 18" image, 300 dpi, or vector based. A LED strip runs through the center of the air purifier's front panel, so bear in mind that the center of the artwork will have to accommodate this feature.
Feel free to be creative with your designs; however, they must graphically appeal to a broad customer base.
Feel free to use the attached Photoshop template, Adobe Illustrator files are also welcome.