Designing your logo is a careful process that takes in to consideration what your company is, what your message is and how you want people to relate to you. Your logo will be an identifier to anyone who sees your content that this is your company. It’s a major part of your brand. Companies with great brand recognition don’t need their name on anything. That image will tell anyone who is familiar with it all they need to know. Starbucks for example used to be Starbucks Coffee and Tea. Recently they dropped the “Coffee and Tea” part as they work on expanding their brand. All they need is the mermaid logo in green and white and we know it’s part of their company, their brand. Here is a quick walkthrough of the process our graphic design team goes through in creating the ideal logo for your company.

In this example our lead designer, Tirumari Jothi, is putting together concepts for Lightened Energy Dynamic an LED Retrofit company. He is looking at what an LED is as well as what they could represent to get concepts for the logo.

Next he played with the idea of repetition. This works especially for LEDs because they have a repeating pattern. Identifying aspects of your business or product like this will help our team create a logo that clearly represents you. It may be more subtle than a direct image of your product but still suggests it. Color is another important part of getting across your message without screaming it. Our designers will look at your business, trends in colors and various combinations to create the right formula for your logo.

This final step pulls involves everyone. Feedback from our team and the client will put the finishing touches on the logo. With this finalized item ready to go we can create icons for every aspect of your business. High resolution and fit to meet the size requirements for any location you need. Facebook, Instagram, Twitter, LinkedIn, Google+, business cards, brochures etc. all require different size graphics. Having the correct images instead of trying to make them fit will make your business look more polished and reliable.

The moment you realize you need an online presence can be overwhelming. Where do you go? What do you do? What kind of a logo do you need? Do colors really matter? What if your website isn’t mobile compatible? Social media, why do I need that? How do I hashtag something and why would I do that? How do I even begin?

These are the types of questions that Deviation Media Partners is here to answer for you. We

have brought together a team of industry specific experts to create a solution that is no muss no fuss. Our team works together to create everything you need for your online presence. The advantage we give you is that you are not facilitating four or more businesses to get done what you need done. You don’t have several different individuals who haven’t worked together suddenly competing with their ideas in an attempt to work together. We do it all for you. As a team.

If you already have an online presence we can optimize it for your maximum exposure. There really is a best way for your website to be developed and to operate. It makes a difference in your traffic and your customer response. As soon as your page doesn’t work like a user anticipates or it doesn’t load properly they will leave and they won’t be back. We make sure that doesn’t happen.

You may already have a logo. With our knowledge of color, design, trends, demographics and marketing we help you say what you want to say. Even Apple has changed their logo 5 times since their launch in 1976. What your logo says to a customer changes as trends change. What you say

and what is heard is not always the same thing. We make sure your logo is saying what you want it to say to your customers.

Social media is a new and ever changing area of marketing. Each platform requires different content and behaviors to get the desired results. What you do on Facebook won’t get the right response on Twitter or Google Plus. Instagram is all pictures. We create your daily custom content to share. You probably don’t have time to learn all of this and create the necessary content to get the attention of your audience, so we do it for you. You will be sharing content daily, specialized and focused on your niche.

Deviation Media streamlines everything for you. We answer all your challenges in house to save you time and money. We also give you a solid singular voice. One that your consumers or business associates will be able to identify with and respond to. One that will differentiate you from your competition. One that will help facilitate your success.