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Feb. 6 (Bloomberg) -- Lego is the Apple of toy companies -- innovative, fiercely protective of its values and hugely successful. The Lego movie, opening this weekend, is a victory lap for the company, which last year became the second-largest toym...

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If successful companies and societies of this next century are defined by their ability to innovate—a trope repeated constantly in business seminars, surveys, and speeches—then the U.S. may be headed for a rough time: On average, Americans’ abilit...

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Using the building plates, bricks and special elements, pupils create their story a scene at a time, bringing their ideas to life. Once completed they then use the StoryVisualizer Software to write their story in a variety of visual styles and imp...

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The History of Lego begins in 1932 at a Danish carpentry workshop and continues in the 21st century as a popular line of construction toys and related products and services, including Lego board games, retail stores, Lego video games, Lego films, ...

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Simple, block-shaped toys have been around for hundreds of years, but it took a 20th-century Danish genius named Ole Kirk Christiansen to invent the interlocking pieces we know today as LEGO bricks. It all started in 1932 in the village of Billund...

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One of my family’s most successful activities this past summer was a kid swap: I sent my younger son to play at a friend’s home, while the friend’s older brother came to play with my older son at our home. Both of the older brothers have special n...

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To mark 80 years of history, LEGO has released a 17-minute animation that traces the company’s achievements and evolution over the years.
LEGO has released a short animated film to celebrate its 80th birthday. The 17-minute video takes a fun an...

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LEGO Toy Bricks First Introduced (1958): The company that makes the famous, little, plastic, interlocking bricks known as LEGO started as a small shop in Billund, Denmark. Established in 1932 by master carpenter Ole Kirk Christiansen who was aided...

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On January 28, 1958, a patent was filed that would change family floors forever. On that fateful day, the Lego brick was born. Since then, over 400 billion Lego elements have been made (an unbelievable 62 bricks for every person on the planet!), a...

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New parents often wonder how best to help their child develop intellectually. Experts have known for a long time that certain types of games can help with this task, including traditional type of games like card games or board games, and more rece...

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February 2, 2014
Since its creation in 1940, Lego has grown into a worldwide phenomenon of far reaching repercussions, particularly in the field of education. Lego was created in Denmark and started as a set of stackable, interlocking colorful...

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A California boy genius is using his smarts — and his LEGOs — to help the blind. Shubham Banerjee, 12, turned his toy set into a low-cost Braille printer, demonstrating his invention in videos he posted online. “This is so easy, even my little sis...

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There’s a new online toy store in India, that describes it best: “Play is a wonderful teacher.” Indeed, as a mother of two and a self-made expert in play, I believe toys make great gifts for children in myriad ways. Not only do they provide entert...

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We're not talking trash – we’re cleaning it up! In the 2015 FIRST® LEGO® League TRASH TREK Challenge, many children ages 9 to 16 from over nation will explore the fascinating world of trash. From collection, to sorting, to smart production and reu...

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Over the weekend, Daniel Fry posted a letter that LEGO included in boxes of its toy building bricks in the 1970s to Reddit. Addressed to parents, the note has a message about gender equality and gendered children's products that many toy companies...

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Beauty tips are now available for 5-to-12-year-olds, courtesy of Lego. Some parents are less than thrilled with the company for a magazine spread titled "Emma's Beauty Tips" in the March-April Yellow Brick edition of magazine. Sharon Holbrook firs...

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By Laura Pullman for the Daily Mail bagged himself a full-time job building Lego after he made a Picasso sculpture, a violin and a Dr Suess character out of the toy blocks. Andrew Johnson, 23, won the coveted role of 'Master Model Builder' and wil...

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This is Stijn Oom, a 14-year-old kid from the Netherlands. Stijn started to play with Lego right after he was potty trained (literally). Just a short time later, he's a certifiable Lego genius. He builds the best Lego tanks I've ever seen. The acc...