Max Major believes that anyone can learn to be a better communicator through a basic understanding of Body Language and Non-Verbals. As a world renowned mentalist, he will use a combination Body Language, Psychology and Hypnosis to teach you how to read clients and colleagues like MAGIC. He will entertain and inform you with a mixture of unbelievable mind reading demonstrations, paired with real world take-aways that you can put into practice immediately!

The continuing growth of online sales has caused corrosive price competition among traditional resellers in the automotive aftermarket and those with a lower cost of doing business. This leads to resale price erosion that puts brand value, customer service and reseller viability all at risk. In fact, manufacturers are often called upon to “do something” by resellers under increasing pressure. Whether new to this area or looking to improve a current program, various approaches that realistically can be taken in the United States and Canada to prevent or manage this situation will be discussed, along with the best-in-class alternatives, developments and trends.

Learn how to cash in on this lucrative region. The United Arab Emirates and surrounding countries provide some of the best opportunities for U.S. specialty-parts manufacturers. Off-roading, classic-car collecting and motorsports are all growing in popularity. Meet with SEMA members who exhibited at the sixth one-on-one matchmaking program which was held Abu Dhabi this past Spring and learn about the 2018 SEMA Middle East program.

Resale price erosion in the automotive aftermarket is a growing problem that affects every level of distribution—manufacturers, warehouse/distributors and both brick-and-mortar and online dealers and retailers. In this interactive discussion, knowledgeable veterans of the battles in this area will discuss the key issues and what their companies have done. They will pass on the lessons learned along the way—both the positive and the pitfalls. Attendees are encouraged to participate with their own questions and comments.

Making the Most of First Impressions and Body Language Skills and Insights for the First Five Minutes Author of SNAP Making the Most of First Impressions Body Language and Charisma

You are using up to 10,000 nonverbal cues in the first minute of interaction to form a SNAP impression that determines how you’ll interact with that person in that particular situation and you sending cues that determine what they think of you! Patti is internationally known expert in Nonverbal Communication who will create a high energy, fun, interactive program for your group. Participants will learn and laugh.

In today’s fast-paced automotive environment, it is important for aftermarket professionals to understand the specifics of what vehicles are on the road and which of them are in their surrounding area. Market intelligence like this is priceless, however access to it is free to SEMA members.

During this session, attendees will see a demonstration of the Vehicles in Operation data that is available to them, learn how to access it as part of their SEMA membership and understand how to utilize the information to better service vehicles and stock inventory with the right aftermarket parts.

Attendees will learn: • Understand which vehicles will most likely be utilized in specific industries• Gain insight into where certain vehicle parts are most prevalent in the United States• Learn how to leverage vehicles and parts information to better optimize their aftermarket inventory and services

Witness the premier SEMA business competition that launches new automotive products and services. Now in its fith year, this business competition offers top innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business for marketing a new automotive product or service. The ten finalists take center stage to prove to the judges that their product is the best. This is a MUST ATTEND for any automotive entrepreneur.

Meet for lunch and conversation with top buyers from Down Under. Hear about the opportunities in this country of pickup and SUV customizing fanatics and diehard hot-rod enthusiasts. In particular, the new business for the aftermarket that has developed from the all-new Ford Mustang (in righthand drive) landing on Australia’s shores this past year.. Explore the challenges as well: All vehicles in the country are right-hand drive, and many vehicles popularly customized in Australia are not sold in the United States and a strong dollar making exports to that market more expensive. Meet with SEMA members who exhibited in May 2017 at the second SEMA Australia Business Development program in Melbourne. Find out about future programs.

Advanced Driver Assistance Systems (ADAS) are active safety technologies developed to automate vehicle systems for safer driving. Electronic Stability Control (ESC) was one of the first ADAS technologies deployed and regulated. Leading SEMA companies customize with confidence and ensure compliance by knowing how ADAS and advanced vehicle technologies are impacting their products, installations and businesses. If you want to ensure your aftermarket products and modifications can be successfully integrated with the latest ADAS and safety performance technologies, as well as comply with functional, system and federal motor vehicle safety regulations, then this Forum is for you.

Immediately following the Student Program Lunch & Launch Pad event, SEMA Education will host the Student Career Day. The goal of the Student Career Day is to expose students to the diversity of career opportunities available in the automotive industry. Participating companies can interact with students and explain the types of positions they typically hire for, skills needed, and any other information you wish to impart to the next generation.

Learn more about the companies who have committed to participating in the 2017 SEMA Show Student Career Day:

During this engaging one-hour presentation, the SEMA Data Co-op will outline why building and maintaining standards compliant, quality product data is crucial for Manufacturers in today’s electronic marketplace. Sure it makes sense, but this session goes a step further, and talks in real numbers about how to achieve ROI from your data department. You cannot afford the lack of a quality data set, that your customers rely on, making your brand invisible to more and more potential sales. The flow of data has gone way beyond the simple load sheet of 10 years ago. Today, data powers virtually every business system and flows through retail chain stores and websites as well as marketplaces such as eBay, Amazon, Wal-Mart and many more. Well over 50% of potential buyers of specialty auto parts report using the internet for research before they buy. No data, no results, no sales.

Gale Banks, Godfather of Turbocharging, teaches his brand-new course, “Breaking BAD.” The course shares knowledge gained over more than 50 years of developing winning gasoline, methanol, nitro methane and diesel Turbocharged, and Super-Turbo engines. Knowledge that won Banks multiple National and FIA World Speed Records in race cars and trucks, both spark-ignited and diesel. Knowledge that got turbocharging banned in APBA offshore racing for more than 20 years. Knowledge that won the largest Military engine contract for land-based Turbocharged Diesel vehicles in US history. Knowledge that shows while Boost is the force, Boost Air Density (BAD) is what you're forcing and should be measuring.

You will build the best Boosted Engines of your career, and it all starts with ambient air density (ADD). Are you as BAD as you think you are?

Have you ever wondered what someone was thinking but not saying? Would you like to change your power and through a simple shift in body language? Would you like to have the winning edge in sales and negotiations? In this program you will learn to read the thousands of nonverbal cues that can make your interactions more genuine and more productive. From eye blinks to head tilts, palms up to leg locks, this program, based on Patti’s years of research and books, you will gain insight into hundreds of secret messages.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Chinese distributors and SEMA mem¬bers already successful in the region pro¬vide insider tips. Learn the latest trends, applications and perceptions of U.S. brands in the Chinese market. This will be a great opportunity to meet with press and distributors of specialty products in this market of 1.3 billion people in an informal, practical session that will assist attendees in deciding if this market is a good fit for their products. Hear from SEMA members who are actively selling into the market as well as from buyers specializing in US products.

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Calling Female Professionals: The SEMA Businesswoman’s Network (SBN) will again host the Gear-up Girl Networking event at this year’s SEMA Show. Started in 2011, as part of the SEMA Education student program, Gear-up Girl is designed to connect female students with industry leading female professionals. Join us for this dynamic mixer that brings together generations of female professionals.

As automotive manufacturers align their production processes for Industry 4.0, many struggle with removing legacy barriers associated with additively manufactured part performance and production efficiency. To overcome these barriers, companies are seeking to build additive manufacturing processes that integrate design and production processes in a single system. A new type of additive system, designed for the production line, may be the key to eliminating these barriers and enabling the industry to reduce cost while increasing performance.

Every build takes on a life of its own. Every builder has a specialized design approach. Every niche represents a unique lifestyle and business. Hear from builders representing the sport compact, hot rod, restoration, and off-road genres. Learn what they have in common and how they differ.

I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2017 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.