GRAITEC Group News

11/15/2006

2006 European Distributors Meeting

GRAITEC gathered its European Distributors in Paris, at the end of October, for a three-day session dedicated to information and experience sharing.

Integration of structural analysis with steel and reinforced concrete detailing into the GRAITECAdvance® suite was presented as the new product strategy. A quick demonstration enabled Distributors to have little insight into Advance® Design, the powerful but user-friendly new analysis tool of the suite. And, two full days were devoted to training and technical information on the new releases (version 7.1) of Advance® Steel and Advance® Concrete, the two detailing software of the suite.

Indirect sales have increased in Q1-Q3/2006 by 7 % compared to the same period in 2005. In the countries where GRAITEC has no subsidiary , the company clearly intends to promote this distribution channel. “Our distributors are value-added partners. Our goal is to help them develop their business by providing direct access to high level technical assistance, new marketing tools … and even through the recruitment of local engineers” stated Dieter HAHN, Vice President International Business Development.

To reward its best partners, GRAITEC offered a French luxury brand present to one of its Greek distributors who achieved 126 % of its target and to its Russian partner who sold the highest number of licenses among all Distributors. As an opportunity to develop mutual understanding and knowledge in a more relaxed way, a Seine river cruise dinner was also organized on the first evening.