Pro tip: Best Buy is also selling the TV via Google Express, and you can get it there for $179.99 when you apply promo code NEWYEAR19 at checkout -- but only if it's your first Google Express purchase.

If all this sounds a bit familiar, it's because Best Buy ran a similar deal about a week ago -- on its house-brand Insignia model. I'm not saying Toshiba is better, simply that it's surprising to see such a big brand priced the same as a much smaller one.

As I noted then, 4K is overkill in a TV of this size, but there's no debating the value of Amazon's Fire TV smarts -- which include an Alexa-capable voice remote. The Toshiba also has three HDMI inputs, which should prove ample given that you don't have to connect any kind of streaming stick or box.

Nearly 900 buyers collectively rated this 4.7 stars, so it's a good bet you'll be happy with your purchase.

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