B8654-001: Retailing: Financial, Marketing & Strategic Integration

This course, which is only offered in the Fall 2013 semester (and not in the Spring 2014), concentrates on the fundamentals associated with Finance, Marketing and Strategies of a Retailing Enterprise through interactive case discussions; lectures and dynamic industry leaders.

The course objective is for students to obtain a thorough understanding of the Financial and Marketing Strategies in retail. Students will learn from case discussions and lectures as well as gain a “real world” in-depth understanding of the retailing industry and specific companies from discussions and personal interactions with industry leaders.

Hard goods/Home improvement retailers (e.g., Best Buy, The Home Depot)

Luxury Goods companies/Upscale retailers (e.g., Gucci, Neiman Marcus)

Online retailers (e.g., eBay)

Warehouse club operators (e.g., Costco)

Private Equity Investment Companies (Warburg Pincus, KKR)

Course requirements (and evaluation) are five case write ups (only three page maximum in length) –14 percent each and class participation 30 percent – there is no final exam. Students can choose which 5 out of 8 case studies to write up but will be required to read one case and supplemental reading weekly.

Adjunct ProfessorProfessor Feiner has been a member of the prestigious Institutional Investor All-America Research Team since 1974. He is considered by many institutional investors as the expert on Wal-Mart Stores through his eleven treatises titled Wal-Mart Stores An Encyclopedia Series. One of his most recently published Wal-Mart Stores report was Encyclopedia X- Building a Global Brand. He joined Lehman Brothers in...