The Power Of The Headline Compels You

Says Kent, “Given the attention spans of your media targets (right up there with gnats), and the tidal waves of e-mail that come flooding into reporter mailboxes, the onus is on you to be brief and clever.”

Click through to see the interesting, snappy, funny pitches your peers in PR are coming up with. Who could resist a line like “Colorado: Help bring a cow into the world” (crafted by Praco PR for the Colorado Tourism Office)?