Nuts and Bolts of Marketing & selling SaaS products to US customers from India for First Timers

The relevancy of this session is greatest to Early and Mid-stage entrepreneurs going from $0-5K MRR to $50K MRR selling to US MSB. This session is NOT meant for discovery or product market fit but I have inserted the discussion at the end.

The blog is organised as below Product Market Fit / Pricing as step 0; Followed by Inbound Sales and Marketing and then finally Outbound Sales and discussion on tools.

16.
Content Marketing
- Develop a theme
- One that can sustain for long time
- A fresher can do it after 1 month of training
- 10:80:10 Principle
- Have a simple metric to track
- Link it to performance
- 2+2+2+1

20.
Multi-language
- Have the framework in place
- We stayed with English for 12 months
- Then Spanish based on demand
- Then Brazilian Portuguese
- Hindi / Tamil - Say “NO”! (this is not the palace to show your passion)!
This might be different for your product!