Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Wendy's exec says.

The head of the Digital Screenmedia Association offers another review of "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" by Kevin Williams and Michael Mascioni.

"So what do you do?"
When I was with the San Diego Padres in the late 90's, I told people, "I run the big Jumbotron," when I was asked what I did for a living. Best Buy? "I manage the in-store network."
But when I left Best Buy and I started doing consulting, answering, "So what do you do?" got a little harder.

In his new role as Executive Director for the Digital Screenmedia Association, Paul Flanigan looks at where he's been, the DSA, and the future. For the past 15 years, I have bounced among the rings of the digital signage and...

One of the more interesting things that I saw at the Digital Signage Expo a few weeks ago was Perch Interactive. (You can see a ton of Perch's stuff on their Showcase page.) While not terribly innovative, as interactive gesture...

Here we see an example of digital signage activated by removing the hanger from the rack below the screen: What I like about it is the interruption of the screen above the rack. The onset of motion forces the consumer...

Sony, Toshiba and Hitachi have put together their techno-wizardry to come up with ultra-thin displays that can be used pretty much anywhere, even in car dashboard displays.
I find this absolutely fascinating. One of the ever shifting challenges with screens is ...

When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site.