Designer John Varvatos has chosen Les Paul legend Jimmy Page and our own Gary Clark Jr. for the spring campaign for his fashion brand. Famed photographer Danny Clinch is taking the photos and shot the video.

"Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend," said Varvatos in a statement. "Gary Clark Jr. is the real deal - amazing guitar player, singer, songwriter and friend. Having 'The Master' and the 'Young Guitar-Slinger' together in our campaign is a dream come true."

Epiphone's Paul Weller, Slash, and Alice Cooper have been part of Varvatos' campaigns in the past. Cool stuff. Meanwhile, Gary is finishing up a tour of Australia this month and will likely be at SXSW in the spring. Stay tuned.