And it appears the Duke and Duchess of Cambridge followed this naming norm, in effect safeguarding the child’s future public image.

Albert Mehrabian, professor emeritus of psychology at UCLA, has extensively researched the science of names, finding that unconventional names tend to elicit negative reactions from others. And unconventional spellings of common names don’t do the child any good either — they’re rated as undesirable as well.

A name is often the first piece of information we learn about someone. And as psychology researchers Jochen Gebauer and Mark Leary wrote in their 2011 paper on this topic, “initial impressions build a strong basis for processing subsequent information about the person.”

Richard Wiseman, psychology professor at the University of Hertfordshire, found that people with traditionally royal names are viewed as favorable, successful, and intelligent.