1st U.S. Lidl Stores to Debut June 15 (Progressive Grocer)

PG gets sneak peek at hard-discounter’s wares during press event

At a May 16 event in New York introducing the array of private label products it will offer at its American stores, Lidl revealed that its first locations in the country – the German discount retailer’s 28th – would make their debut on June 15. Lidl US CEO Brendan Proctor attributed the earlier opening date – moved up from 2018 – to the U.S. team’s “hard work,” and promised customers a “retooled, refreshed and rethought” grocery experience.