How to Create a Customized LinkedIn Profile URL

LinkedIn gives everyone their own unique URL to their LinkedIn profile, but they allow you to customize it. Instead of the default URL: www.linkedin.com/in/sydneybrown29802fjas7801… it could be changed to www.linkedin.com/in/sydneyjbrown.

Step 1: Go to Your Profile (Edit Mode) and Click on Your URL

This is just under your photo on your LinkedIn Profile.

Step 2: Make Your LinkedIn Profile Public

On the right side of your screen, click “Make my public profile visible to everyone”, thereby making it searchable by search engines.

The reason you want your LinkedIn profile to be publicly available is simple. If someone refers you, and that person is not in your LinkedIn network, they won’t be able to find your LinkedIn profile and learn more about you, unless that information is publicly available. (There’s no point in having a site for a business and keeping it private.)

You can however, select which elements of your profile you want to be public.

Step 3: Select the Individual Elements of Your Profile You Want to Be Public

Uncheck boxes for content you don’t want publicly available. You can see that as you check or uncheck each section, the preview on the left changes, accordingly.

Step 4: Select Your Personalize URL Name

In the lower right hand column, below “Your public profile URL”, click the blue pencil.

Change it to your name, ideally. If your name is not available, play with your middle initial and the order of your names.

Alternatively, write your name and add a number, or a keyword.

Just make sure you use words that will change with your career. If you own your own company, you could put the name. But if you’re an employee at Jones Supply, chances are you may not be forever, so it’s best not to include that name in your URL.

Step 5: Check It

Go back to your Profile page and make sure your URL is correct. If ever you want to check what your public profile looks like, simply click on this link again.

Step 6: Share Your URL

Now that you have a customized URL, share it! Here are some ideas of where to include a link to your LinkedIn profile:

Email Signature

Company Bio Page

Printed Business Card

Twitter Bio

Final Take-Away

Now that you have an easy-to-write URL and are sharing it, make sure the LinkedIn profile people see when they click on that link is up-to-date and represents you well!

Celina Guerrero is founder of Los Angeles-based coaching and training company, Social to Sales. We help you transform your expertise into revenue through personal branding, social selling and digital influence.

Interested in learning more? Contact Celina at 310-994-8099, email her at celina@socialtosales.com, or sign up for our weekly e-news and blog updates by clicking HERE.