The principals

Steve Griggs and Ros Payne both come from a psychology background and have over fifty years research experience between them.

Steve was one of the founders of Creative Research after spending several years working in the museums field where he was one of the pioneers of visitor research.

Ros joined Creative Research in 1992 from the design industry where she researched and led assignments for national and international clients in npd, brand development, corporate identity and communications.

We bring to Creative Research a shared belief in the value that research can bring to the development process and a common experience of working as part of a development team. As a result, we try to approach each project in the spirit of a partnership with our client to deliver the most productive outcome.