Jingdong has shielded the keywords of electronic cigarette after 315 exposure to electronic cigarette hazards

After CCTV coverage, the new Beijing News reporter browsed and found that the electronic cigarette keyword has been blocked on the platform, but direct search for brand names can still find related products.

On the evening of March 15, CCTV 3.15 evening party exposed the harm of electronic cigarettes, saying that eight kinds of electronic cigarette fluids purchased randomly by the market were sent to the laboratory for testing. Laboratory staff found that some nicotine content exceeded the standard. CCTV host said that through scientific experiments, electronic cigarettes contain a lot of harmful substances, the harm is not less than that of cigarettes. Therefore, the electronic tobacco industry lacks effective supervision.

In an interview with CCTV, Zhi Xiuyi, vice president of China Tobacco Control Association, said that nicotine is an addictive substance. Teenagers who smoke electronic cigarettes for a long time can also become dependent on nicotine, and their chances of becoming cigarette consumers are very high.

After CCTV coverage, the new Beijing News reporter browsed and found that the electronic cigarette keyword has been blocked on the platform, but direct search for brand names can still find related products. Earlier, some e-cigarette entrepreneurs told reporters that unlike traditional e-cigarette manufacturers, e-commerce platforms and social networks are their main channels of sales.

For CCTVs report, Zhang Jinyuan, founder of the electronic cigarette brand Lingxi LINX, told reporters, We also look forward to supervision, hoping to jointly promote the healthy development of the industry. Lingxi is a joint venture of many new media founders.

Bopai Capital has invested in the electronic tobacco industry as early as 2016. Li Oucheng, a partner of Bofa Capital, responded that the national standards had not yet been issued, which had little impact on the industry at present. He believes that the current analysis is based on chemical composition, there is no complete large-scale medical research on the harm of electronic smoke to human body now.

However, local governments are strengthening supervision in related areas. Hong Kong, Hangzhou and Shenzhen are taking measures to ban smoking. Zhang Jinyuan said in an interview with reporters of the Beijing News that the core risk is government supervision, if completely prohibited, no one can do it. Some people in the tobacco industry told reporters that the government may consider including electronic cigarettes directly into the monopoly category, which will lead to one size fits all.

In February 2019, the Beijing News published an investigation and report on the regulation of electronic cigarette vents or splashing cold water by entrepreneurs who make money when they start business. The article mentions that there are thousands of electronic cigarette and its accessories enterprises in China, most of which are small manufacturers, while large manufacturers usually do both OEM and their own brands.

At present, many domestic electronic tobacco industry chain companies are listed on the new third board. Among them, the electronic tobacco manufacturer McVilles revenue reached 1.176 billion yuan in mid-2018, and its net profit was 198 million yuan. Reporters inquired Tian Eye Check found that there are 43 companies including electronic cigarettes in product services, one of which has been cancelled.

Electronic smoke mainly includes atomized smoke and heated non-combustible tobacco. Both of them claim to avoid harmful substances such as tar and carbon monoxide produced by traditional cigarette combustion. The difference is that heating does not burn because the components of tobacco products are still included in the scope of monopoly in China, so the current entrepreneurs gather mainly atomized smoke.

In January 2019, Shenzhen issued the Regulations on Smoking Control in Shenzhen Special Economic Zone (Revised Draft for Consultation), formally proposing that electronic cigarettes should be included in the scope of smoking ban. In February, the Food and Health Bureau of the HKSAR Government submitted the Smoking (Public Health) (Amendment) Bill 2019 to the Legislative Council of the HKSAR. It recommended that the import, manufacture, sale, distribution and promotion of alternative smoking products such as electronic cigarettes be prohibited. Those who violate the law could be fined up to HK$50,000 and imprisoned for six months.