Scare campaigns make for good publicity, but they make for even better lawsuits — something the Environmental Working Group knows quite well. Last summer, EWG attempted to manufacture a phony scare over farmed salmon. Soon after, they announced plans to “sue many manufacturers, distributors and retailers of farmed salmon” over supposedly dangerous levels of PCBs in their fish. Of course, they used California’s “bounty hunter” law, Proposition 65, which could earn them a healthy portion of the fines.