Wai Kwong Gordon Lam-Toothbat-Wow Dental Floss Holder

At Design Interviews

Interview with Wai Kwong Gordon Lam : Frank Scott: What is the main principle, idea and inspiration behind your design?. Wai Kwong Gordon Lam : Daily flossing habit is highly recommended by dental professionals to prevent the periodontal disease but the tedious technique hinders its popularity. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Wai Kwong Gordon Lam : To create a tool that provides an incredible easy and effectiveness flossing experience to the users. .Frank Scott: What are your future plans for this award winning design?. Wai Kwong Gordon Lam : It is only less 10% of population has daily flossing habit in most of countries. We will promote Toothbat to the market. We believe Toothbat is the greatest invention next to toothbrush. Predicatively, Toothbat will bring a revolutionary change on the oral health standard of public. .Frank Scott: How long did it take you to design this particular concept?. Wai Kwong Gordon Lam : I started the conceptual design in 2011. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Wai Kwong Gordon Lam : The beginning was I looked for a tool to helping my family to develop the flossing habit but unable found a good tool in the market. Therefore, I started to design myself. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Wai Kwong Gordon Lam : Yes, the products were launched in the market. They are produced ourselves for now. .Frank Scott: What made you design this particular type of work?. Wai Kwong Gordon Lam : To improve the oral health of my family. .Frank Scott: Who is the target customer for his design?. Wai Kwong Gordon Lam : The people who cares about their oral health, adult or kids, men or ladies. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Wai Kwong Gordon Lam : Toothbat obtains many patent designs. It provides 3-directional floss can reach every tooth easily. And the Twister Technology create the ultimate floss tension that no other product can achieve. .Frank Scott: How did you come up with the name for this design? What does it mean?. Wai Kwong Gordon Lam : Toothbat-WOW can give you an incredible easy and effectiveness flossing experience that you never have. It is WOW quality. .Frank Scott: Which design tools did you use when you were working on this project?. Wai Kwong Gordon Lam : We use 3-D design software and 3-D printing technology on this project. .Frank Scott: What is the most unique aspect of your design?. Wai Kwong Gordon Lam : Simply and functional. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Wai Kwong Gordon Lam : The report of public health department in HK tells us that there are only less 10% of population has the daily hand flossing habit. The demand is there. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Wai Kwong Gordon Lam : Most of people thinks flossing is troublesome, painful and time consuming... The challenges is to change their mind and habit. .Frank Scott: How did you decide to submit your design to an international design competition?. Wai Kwong Gordon Lam : Toothbat is a brand new invention. The design awards can help to bring it to the stage of world. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Wai Kwong Gordon Lam : From the first generation, it has already had a great improvement in terms of appearance and functional. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Wai Kwong Gordon Lam : I am so glad that over 90% of my family has developed the daily flossing habit now. .