It was just recently that we heard about the Samsung Galaxy S7’s chipset and how it shattered AnTuTu benchmarks keeping the current competition in mind. Well, this time around there is some more news coming from an analyst, who states that the Samsung Galaxy S7’s highlight, apart from its features, would also be its pricing.

According to a report from the Times of India, China-based analyst Pan Jiutang states that Samsung will also play with pricing for its Galaxy S7 flagship. Expected to be announced in a few months, Samsung is expected to price its flagship smartphone for the coming year about 10 percent lower than the launch price of its predecessor the Galaxy S6.

This alone could give Samsung a much needed boost and head-start as pricing from other international smartphone brands like HTC and Sony are pretty high. In fact, Samsung recently gave its Galaxy S6 series a price cut and this comes all thanks to the Chinese invasion (Motorola included) that seems to have lowered the pricing bar and offering what appears to be, value for money products. For now, Motorola seems to be the only other international smartphone brand that has taken up lower pricing with its flagship, the Moto X Style that priced to compete with the OnePlus 2.

Samsung Galaxy S6 sales did not hit initial targets as expected when the smartphones were launched early this year in April. This was surprising, since both the smartphones packed in refreshing new designs (and not to mention, fast Exynos chipsets)with Samsung focussing on metal and glass for its flagship’s construction. Still then pricing was an issue and as reports in August pointed out, even the Note5 phablet drew in better sales. A second reason as to why sales were low could have been to do with the smaller display size, which Samsung seemed to have rectified with the Galaxy S6 edge plus.

The Samsung Galaxy S7 recently popped up on benchmarking website AnTuTu, showing off never before seen scores in the range of 103,692 points. In comparison, the closest that this year’s flagships have managed to pull off in the same tests were around the 80,000 mark (Huawei’s HiSilicon Kirin 950). So yes, Samsung will have plenty to show off at its Galaxy S7 announcement early next year.