Sports apparel maker Under Armour snaps up MapMyFitness for $150m

With the purchase, Under Armour intends to “add depth to its digital capability, offering athletes an elevated training experience through new digital products and platforms”, the company said in a statement.

Since launching in 2007, MapMyFitness has grown its user base to more than 20 million people and now integrates with more than 400 fitness tracking devices, sensors and other wearable tech. As well as providing fitness tracking, it also has a workout database, nutritional data, calorie calculators, and more than 160 million running, cycling and walking routes around the world.