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Hiring for a makeup artist in Malaysia can be challenging, especially getting different price quotation which is confusing sometimes.

Picture resource: http://www.wedresearch.net/2012/01/mua-list.html

To learn about how makeup artist charge, it’s really important to know what influence the pricing of a makeup artist and how they price their services.

Product cost

Some cosmetic brands like Fenty Beauty cost about RM 250- RM 300 for just one foundation stick, while some local brands like Pixie or Wadah cost only about RM 50

For some PRO makeup artist in Malaysia, they usually will equip them self with a complete set of makeup brands like MAC, Channel or Dior, while some new makeup artist probably will just mix and match another local makeup brand from Malaysia.

So in terms of the cost of the product, the pricing and investment of professional makeup artist will easily reach up to RM 20,000 a year while some new makeup artist might only spend RM 1,000 for local makeup brands.

So by understanding this, you will be able to tell why some professional makeup artist charged so expensive while other makeup artists in Malaysia is able to charge so low.

In other words, you pay peanuts you get a monkey.

Education

Do you know, a professional makeup artist spends more than RM 20,000 just to get certified as a makeup artist, and at the same time, it might cost them another RM 50,000 to graduate as a Degree holder before continuing their makeup career?

At the same time, during the process of becoming a certified makeup artist, they have to invest in all the equipment and pay for a makeup model that will be part of their portfolio.

Not only that, they have to stay updated with the latest makeup style and invest in themselves to improve their makeup style.

These are all the cost involved to be a good makeup artist in Malaysia.

In this article, I’m going to teach you a simple 3-Step Funnel you can use as your store’s Facebook ads funnel. An overview of the funnel is below but essentially you have a video ad, with captions, that includes a link to your store; a carousel ad that targets people who watched the video but didn’t buy linking to your best selling products; and a different carousel ad that targets website visitors that didn’t buy.

Ad #1

The setup: Conversion objective optimizing for purchase, upload video as your creative and add captions; include link to your website. Target either a lookalike audience or an interest based audience. Video content that works well: founder explaining why they started the store and what the brands mean to them; unboxing video of products; video testimonials from customers; video showing people how to use the product.

One thing to keep in mind is that this audience is cold traffic, meaning they don’t know your brand or product. So we must educate them on why this brand and product is unique. What is your unique selling and value proposition? Here’s what we want include in our copy:

1) Sense of Urgency.This doesn’t have to be overbearing. It could just be (Limited Supply) or (Offer expires soon) or even something like, (Stock is Limited). I find the more subtle the better unless it’s a real sale that is only going to last a few days.

2) Social ProofFor instance, I have a client that has had a lot of customers. A LOT. In their ad we’re using “150,000 others couldn’t be wrong”. Another client has been featured in Bustle. In their ad we’re using “Bustle calls our product revolutionary!” Pictures of customers or videos of customers using or reviewing your product also works really well.

Conversion objective optimizing for purchase; choose carousel as your layout and upload 3-6 image cards of your best selling products; link each card to that product’s page on your website. Targeting will be people who viewed the video and exclude purchasers.

One thing to keep in mind is that this audience is warm traffic, meaning they been introduced to your product and brand but haven’t purchased yet. So this is a great opportunity to overcome objections and use product reviews. A common objection I see with our clients is surrounding price. So some ways we overcome that in copy includes: hand-crafting artisan skincare made in the USA; locally sourced artist designs made in Utah; one time replacement warranty – no questions asked. We try to demonstrate the value of the product so we aren’t competing on price alone.

Another common objection is prospects concerns that they won’t like the product. So some ways we overcome that in copy includes: 100%, 30 day money back guarantee; Don’t like it? No problem! Exchange for in store credit. Here is a good template for your warm market in Ad #2:Social Proof

Conversion objective optimizing for purchase; choose carousel as your layout and upload 3-6 image cards of your best selling products (different images and copy than Ad #2); link each card to that product’s page on your website. Targeting will be people who visited the website, exclude purchasers and video views (because they were already targeted in Ad #3).

The goal here is to get them to come back and buy so keep the copy short and sweet! If you can, offer a discount code or free shipping. Here is a good template for Ad #3:

Social Proof (different than what is in your other two ads)

Product review/Testimonial (different than what is in your other two ads)

If you are running a digital marketing agency and looking for white label ppc , you may read this guideline here.

Closing Thoughts

I hope you will implement this strategy and found this article valuable. Play around with a few different types of videos. Examples of video content that works well: founder explaining why they started the store and what the brands mean to them; unboxing video of products; video testimonials from customers; video showing people how to use the product. You may need to try more than one video before you find one that resonates with your audience. So don’t get discouraged if you try one and it doesn’t work. Just keep testing different types of video.

Are you a marketer from a Software as a Service (SaaS) company looking to grow your business and promote your product? Then you should not ignore Facebook. There are 2 billion monthly active users on the social platform. That said, you should be able to find your customers there.

To ensure that your audience engagement will perform to its full potential, you need to make good use of Facebook ads. You don’t really have a choice, though. Facebook organic reach is pretty much dead. So it’s important that you prepare your ads wisely.

You’ll need to create your Facebook ads funnel in order to get started. Make sure you already have your Facebook pixel, Facebook page and product offer ready.

Now, let’s go through the process for creating your Facebook ads funnel. There are four steps for doing this: awareness, interest, evaluation and sale.

Note: Your funnel might look slightly different than this, depending on your business model and what you’re selling.

1. Awareness — Get People to Visit Your Website

Before you can get anybody to pay for your product, first you need to give them more information about it. Your site should have all the information they need to know. So take them to your website. At this stage, your mission is to generate leads.

Tip: By simply tagging visitors who come to your site with a cookie, you can increase your leads. This strategy will help you grow your remarketing audience. Using this information, you’ll be able to tell Facebook who have visited your website, who are interested with your offer or who can afford to buy your product.

To get people’s attention, use Facebook ads that are warm and friendly. Most importantly, your ad headlines need to tell people what your product or company is all about. Promote your most popular content because if people like it, they’ll definitely like it when they see it again on your ad. Of course, targeting and ad creative matter, too.

In order to create a Facebook ad, you need to first set up your Facebook Ads Manager. Alternatively, you can use the Facebook Editor. But in this article, I’ll be using the first option.

Once you’re on it, Facebook is going to ask you what your marketing objective is. Since you’re looking to bring in more traffic to your site, select the ‘Traffic’ option.

Give your campaign a name.

Then, you need to create different ad groups. Let’s create two different main groups: desktop and mobile. If you like, you can segment your ad groups by budget, audience and many more.

Give it a name. In this example, I’m using desktop, target audience and the country.

Now, let’s move on to targeting your audience. This is a very important stage as it will fundamentally impact the success of your Facebook ad. Your target audience can be individuals who are close to your target audience — or lookalike audience, which refers to people who resemble your existing leads and customers.

In order to find people who are close to your target audience, you’ll need to use core targeting. In order to use it, you must first know who your target audience is. With core targeting, you might not get exactly the people who would open a trial account with you, but they’ll be something close to what you’re looking for. It’s worth the shot.

With core targeting, you need to be specific about your target audience. For example, if you’re selling software for content marketers, you should include content marketing to your target interest. You can make it more detailed if you like. You can even exclude people from your target audience.

As for lookalike audience, Facebook is going to help you find more new leads that are similar to the prospects and customers you already have. Target between 1,000 and 50,000 people as recommended by Facebook. If you wish to target fewer people, do it at your own risk. Chances are you might get lower quality results.

To create lookalike audience, go to ‘Custom Audiences’ and select “Create New”. Add the source which could be your Facebook page or custom audience.

Let’s use a custom audience for now. Go to ‘Source’ and click on “Create new”.

Then, select “Custom Audience”. In this case, you’ll be using the information from your past customers or current leads.

Click on ‘Customer file’ and add customers from your own file or copy and paste data.

From your lead sheet, select the information you need for your ad such as email, first and last name, ZIP code, etc. Then, add the file. Optionally, you can copy and paste your data. After that, check your data. Later, you’ll be asked to choose your target location (I suggest you go with country) and its size. Try to target a small audience as they usually perform better.

Once you’re done, click on ‘Edit Placement’.

Then, select your device. For this example, select ‘Desktop only’. Do this again for your mobile audience.

For this ad, you’re looking at promoting your content. So under the platform section, choose ‘Feeds’.

Scroll down to set your ad budget and schedule. You are free to spend any amount you want. Usually you’ll get better results when you spend more money. Try starting with a small amount of money first. You can always increase your budget next time.

After setting your budget, you can then create your ad. Click on ‘Continue’.

Since you’re going to have multiple ads on desktop and mobile, as well as different texts, images and call-to-actions, be specific when naming your ad. This will help you a lot when you need to run different tests for your ad. Just make sure that your ad is easy to remember and analyze.

Once you’ve named your ad, it’s time to select your Facebook business page.

Then, select the photo you’d like to use. Scroll down and add your post’s URL.

Move on to crafting your ad copy. Generally, a short copy performs better than a long one. At this stage, you won’t need a long copy. Your mission is to drive people to your website. You can use the title of your post in your headline if it fits the bill. As for your ad description, you can choose to add information to it or simply leave it blank if you like.

Click on ‘Confirm’ once you’re done.

Repeat this process for all of your other ad groups.

2. Interest — Get Them to Sign Up

Now that you’ve set up your ad campaign, it’s time to drive more leads to your website. For this purpose, use Facebook lead ads. There’s no need to send leads to specific landing pages anymore just to get their information. This can simply be done by using users’ behavior particularly on mobile devices.

The lead ads make mobile sign ups more convenient as they automatically obtain contact information from Facebook users such as their emails.

The process for this is quite similar to the one about traffic generation we’ve discussed earlier on. The only difference is that it uses a custom audience from the crowd that visited the page where you got your traffic.

You’ll go through the same process as the one you do when creating an ad using your lookalike audience. In this process, however, you’ll only be targeting traffic to your content page only.

Then, go to ‘Audience’ and select ‘Create New’. Choose ‘Custom Audience’, which are the people who have already interacted with your business.

This time you’ll need to select ‘Website Traffic’. Here you’ll need to add the URL of the content page that you had used for your ad. Give it a name and click on ‘Create Audience’.

Scroll down and set your budget. Here, you’ll be asked to choose your bidding strategy. You can choose between:

Lowest cost

Target cost

Set whatever budget that makes sense to you. Try starting with a small amount first.

Click on ‘Continue’ once you’re done.

The process for creating this ad is pretty much like creating the first ad.The only thing you need to pay attention to is the call-to-action. You can choose: sign up, subscribe, learn more, get quote, download or apply now.

Last but not least, you need to create your Facebook lead form.

3. Evaluation — Convince Them to Say Yes

This is the stage where you’ll need to pitch your offer even further to your prospects and convince them that they need it. You can offer them whatever you like, from e-books to free trials — any valuable content they’ll appreciate.

To create this ad, again, go to the ads manager creation page. Select ‘Lead generation’ again. Go through all the same steps as the previous campaign. What’s different this time is the audience. This time you’ll want to create another custom audience for the people who have visited the thank you page from your previous offer.

By now your audience should already be familiar with you and might be more interested with your product offer. Use this opportunity to convince them on how your product can benefit them. Show them a case study to prove your claims. It can’t get any more convincing than that.

4. Sale — Convert Them to Paying Customers

This stage is very important because it is the stage where conversions happen. Your main goal is to close the deal. It’s time to convert your prospects to paying customers.

To create the ad for this stage, go to Facebook ads creation page again and select ‘Conversion’. Then click on ‘Conversions’.

Under conversions, you’ll be asked to specify the type of conversion you’re looking for such as view content, add to wishlist, purchase and so on.

Your selection will be based on what you’re trying to sell. For example, if you’re offering a free trial, then you should choose the ‘Complete Registration’ option. Of course, you’ll need to track your conversions. To do that, you’ll need to install the conversion tracking.

You are going to need a custom audience, which are the people who have signed up for a previous offer such as webinar, free consultation and so on.

For this example, use desktop placement. Repeat the same process for your mobile placement. Your ad can appear on both Facebook news feed or the right column. If you choose to have your ad appear on the right column, you may need to create a separate ad set for that to achieve better optimization.

Set your budget, whatever amount that makes sense to you.

And your ad is good to go.

Phew! That was quite a journey, wasn’t it? Don’t let all of these stages discourage you. It’s not always easy to create a Facebook ads funnel for your SaaS business after all.