(I manage a small music store that’s one of nearly 150 locations nationwide. I’m standing next to one of my coworkers as he takes this call, and can hear most of what the caller is saying. My coworker fills me in in the rest afterward.)

Coworker: “Good afternoon. [Music Store]. This is [Coworker].”

Caller: “Can I talk to the owner?”

Coworker: “Uh, my manager’s here, if you want to talk to her.”

Caller: “Put me through to the owner.”

Coworker: “We’re one store in a large corporation. I can give you the number for our corporate office, but I can’t get you the owner directly.”

Caller: “Well, who’s in charge of your sign?”

Coworker: “Our… sign?”

Caller: “On your door. I was driving by and saw your sign, and I don’t like it. You’d get more business if you had a more regular sign.”

Coworker: “Um… Okay. Is there anything else I can help you out with? Something I can put aside for you?”

Caller: “No, I was just calling about your sign.”

(Our business is primarily geared toward music students, so our logo uses a fun, jazzy font. The sign on my store is black and red on white, backlit, and similar in size and brightness to all the other stores in our shopping center. I have yet to figure out what makes it stand out, or what this caller even meant by “regular.”)