Mike King

Mike King is the Founder and Digital Marketing Consultant at iPullRank. He leads teams and offers services covering consumer insights, content strategy, marketing automation, social strategy, and SEO for enterprise brands, venture-backed startups, and small businesses. Get more from Mike on Twitter.

Without falling deep into a series of Game of Thrones allusions, let’s agree that all content must be created with the customer’s needs in mind. Otherwise we are wasting time and resources as marketers.