Pink Clove operators drawn to Montgomery, Eastdale Mall

The Pink Clove clothing store has opened in Eastdale Mall providing junior through misses clothing for younger shoppers in the River Region.

Store operator Jinny Lee said she opted to open doors in Eastdale because of the demographics of the Capital City and the attractiveness of the mall itself.

“Our company has been doing some researching…and during that time we found out about Montgomery and I was very fascinated,” she said. “When I visited the town, I saw a lot of young ladies, juniors and college people. And the mall was a very active and energetic place - just what I want the mall to be, and how I want my store to look. I just felt, it was meant to be open in the mall.”

Pink is located right across from Victoria’s Secret and is open from 10 a.m. to 9 p.m. Monday through Saturday, and from 1 p.m. to 6 p.m. on Sunday.

The opening created seven new jobs, Lee said, adding that Pink is price competitive and strives to offer the latest in clothing trends.

“We are always trying to offer the best price compared to other competing stores,” Lee said. “So that everyone can buy new fashion items at a reasonable price, and enjoy new fashion lines.”

The young junior contemporary and trendy fashion market is Pink’s niche in the industry, Lee said. She said shoppers ages 15 to about 40 are sure to find some exciting selections in Pink.

She said the response to the store’s opening has been good, and that she is always working to upgrade Pink’s offerings.

“The response has been as I expected in some ways, but I still need to improve my merchandise. I always want my store to be a one-stop shopping place. That means that whoever comes in for shopping, I always want to have the items that customers are looking for,” Lee said. “Not just for some populations, I want all juniors and misses, white or black, or Asian...etc., to be shopping and enjoying themselves in my store.”

Those looking to enjoy themselves at a mall Easter Egg Hunt can still get in on the fun. Due to weather concerns, the hunt was moved from March 12 to March 19.

The mall is hosting the event at 11 a.m. outside the Chuck E. Cheese’s entrance. The event is open to the public and tickets are $5 each, and can be purchased at mall Customer Service. Proceeds for this event benefit the Children’s Aid Society.

Children ages 3 to 10 are invited to participate in the hunt which will take place in the grassy area between Chuck E. Cheese and the Food Court entrance.