His team finished last season a distant third in the National League East following a franchise-record 102 victories in 2011, snapping its run of five consecutive division championships. But the Phillies entered this spring optimistic a healthy roster would provide better results, and almost nothing that happened in Florida over the last month of Spring Training changed their thinking. So it would have been ideal for them to start the season with a crisply played game and a victory over the Braves.

Instead, they lost on Opening Day, 7-5.

"Listen, obviously you want to win the first game," Utley said, "but I think we have a few more to go."

That is the good news. The Phillies have 161 to play, and they certainly expect Cole Hamels to pitch better than he did. He allowed seven hits, five runs, one walk and three home runs against the Braves.

They also expect better from their offense and more from a revamped bullpen.

"We're going to be able to come back in games," Phillies manager Charlie Manuel promised. "We need to have things click for us. We need to play consistent baseball and good. Tonight, I felt like we did cut some runs down on the infield. We could have scored more. It was a good game, but at the same time, we could never catch them."

Hamels, who made his first Opening Day start, put the Phillies in a hole immediately.

He walked Jason Heyward on five pitches with one out in the first, and two batters later, Freddie Freeman crushed a 2-1 fastball to right field for a two-run home run to hand the Braves a 2-0 lead. Hamels then threw a 3-0 fastball to Dan Uggla to start the second, and he hit that pitch to left field for a home run to make it 3-0.

Hamels had thrown 26 pitches to that point and just 12 strikes, with two of those strikes leaving the ballpark in a hurry.

Hamels simply wasn't sharp. He allowed a leadoff double to Andrelton Simmons in the third. Freeman then laced a two-out single to right to hand the Braves a 4-0 lead.

"You have to be able to establish the fastball down in the zone, and I wasn't able to do that as much as I'd like," Hamels said. "Most of the pitches that were hit out were fastballs up in the zone. I want to claim that's uncharacteristic, but there are times when you have to be able to make the adjustment and I wasn't able to make the adjustment fast enough."

He indicated he might have been too pumped.

"You get the excitement going. You have to settle in," he said. "That's the tough part. You have to control your emotions. It's a sold-out crowd. It's Opening Day. You want to win. I wasn't able to execute."

But the Phillies chipped away at the lead. Utley hit a solo home run -- the 200th of his career -- to center field in the fourth to make it 4-1. Hamels hit a one-out single to right in the fifth. Ben Revere then worked an 11-pitch at-bat into a walk, which seemed to sap the energy from Braves right-hander Tim Hudson. Jimmy Rollins singled to right to load the bases, and Utley followed with a single to right to score two runs to make it 4-3.

Utley tripled and scored in the seventh to finish the day 3-for-5 with two runs and three RBIs -- and a double shy of the cycle.

"That was classic Chase," Ryan Howard said.

"I worked hard this offseason to get to this point," said Utley, who missed the previous two Opening Days because of injured knees.

But Hamels continued to fall prey to the Braves' powerful lineup when Justin Upton crushed a homer to left-center in the fifth to make it 5-3. Phillies right-hander Chad Durbin started the sixth, allowing two runs to make it 7-3.

The Phillies got within two, but they ran into Braves closer Craig Kimbrel in the ninth.

Game over.

"Hopefully, that is just the beginning," said Freeman, who went 3-for-4 with three RBIs. "We've got a very balanced lineup one through eight. It's going to be tough for pitchers to get through us."

Hamels lived it Monday, but he expects better next time. So do the Phillies. They hope to start Wednesday.

Todd Zolecki is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.

NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 US and DC who are of legal age of majority in their jurisdiction (and at least 18 years of age). Ends upon completion of the final out of the 2012 MLB World Series Championship. Limit three (3) Bingo Cards per person and per email address per postseason game. All potential winning Bingo Cards are subject to verification and must be claimed within ten (10) minutes following the end of the applicable postseason game to be eligible for the drawing. Void where prohibited. See Official Rules, which govern, for complete details including odds and prize descriptions.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ODDS OF WINNING A PRIZE WILL DEPEND ON THE TOTAL NUMBER OF BINGO CARDS ISSUED AND THE TOTAL NUMBER OF VALID POTENTIAL WINNING BINGO CARDS CLAIMED FOR EACH APPLICABLE POSTSEASON GAME. VOID WHERE PROHIBITED BY LAW. ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND ENTRANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.

ELIGIBILITY: MLB.com Bingo (the "Promotion") is open only to legal residents of the fifty (50) United States and Washington, D.C. who are eighteen (18) years of age or older (except in the case of legal residents of certain states where the legal age of majority is greater than eighteen (18) years of age, such legal age of majority) at the time of entry. Employees, officers, and directors (including immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and members of the same household, whether or not related) of MLB Advanced Media, L.P. ("Sponsor"), the other MLB Entities and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers, advertising and promotion agencies, and any and all other companies associated with the Promotion are not eligible to participate or win a Prize (defined below). The "MLB Entities" shall mean Sponsor, the Office of the Commissioner of Baseball ("BOC"), its Bureaus, Committees, Subcommittees and Councils, Major League Baseball Enterprises, Inc., Major League Baseball Properties, Inc., the Major League Baseball Clubs ("Clubs"), each of their parent, subsidiary, affiliated and related entities, any entity which, now or in the future, controls, is controlled by, or is under common control with the Clubs or the BOC and the owners, general and limited partners, shareholders, directors, officers, employees and agents of the foregoing entities. The Promotion is subject to all applicable federal, state and local laws, rules and regulations. Void where prohibited or restricted by law, rule or regulation.

PROMOTION PERIOD: The Promotion period (the "Promotion Period") begins at 11:00 AM Eastern Time ("ET") on October 5, 2012 and ends upon completion of the final out of the 2012 MLB World Series Championship.

HOW TO ENTER: During the Promotion Period, you may enter the Promotion by clicking on the banners, buttons and/or links within MLB.com Gameday (a free application) and following the instructions provided to register for the Promotion. If you are not already a member of MLB.com, you must become one before you can register to participate in the Contest (membership is free). There is only one (1) way to participate in the Promotion: online. No other method of entry or participation will be accepted. Additional entries beyond the specified limit will be void. Entries generated by script, macro or other automated means will be void. All information submitted online by entrants is subject to, and will be treated in a manner consistent with, MLB.com's Terms of Use accessible at: http://mlb.mlb.com/mlb/official_info/about_mlb_com/terms_of_use.jsp and Privacy Policy accessible at: www.mlb.com/privacy. All online entries must include a valid e-mail address for the entrant.

HOW TO PARTICIPATE: Upon successful registration, follow the instructions provided to receive one (1) virtual bingo card (the "Bingo Card") for each game of the 2012 MLB Postseason played during the Promotion Period (each, a "Postseason Game"). In addition, during the Promotion Period, participants may utilize sharing functionality available via the Promotion upon completion of a successful Contest (the "Sharing Functionality") to receive two (2) additional Bingo Cards. For each eligible individual any entrant notifies or makes aware of the Promotion who clicks on a valid link made available via the Sharing Functionality identifiable as having come from the entrant, such entrant shall receive two (2) additional Bingo Cards (for a total of three (3) Bingo Cards). No additional Bingo Cards will be received other than through verified Sharing Functionality. There is a limit of three (3) Bingo Cards per person and per e-mail address per Postseason Game. Each Bingo Card shall include a 5x5 grid that includes twenty-five (25) tiles (each, a "Tile"). Each Tile will include one (1) randomly selected game outcome for the active Postseason Game. For example, a participant could have a "Josh Hamilton Double" Tile on their Bingo Card which would be automatically marked in the event Josh Hamilton hits a double during a Postseason Game. Any eligible participant who receives a Bingo Card that becomes marked with five (5) Tiles in a vertical, horizontal or diagonal row (each, a "Potential Winning Bingo Card") may be a potential Prize winner, subject to verification of eligibility and compliance with the terms of these Official Rules. (See the Prize Claim Section below for more information.) For purposes of this Promotion, MLB game outcomes will not be updated to reflect any official MLB statistics changes or corrections that may occur after the completion of any Postseason Game. Once each Postseason Game is final following completion of the final out of that game, it will be final for purposes of this Promotion. In the event any Postseason Game is cancelled, postponed or suspended, all Bingo Cards will be void for that game and Sponsor reserves the right to award the applicable Prizes by way of random drawing from among all eligible participants as of the time of such cancellation, postponement or suspension.

PRIZE CLAIMS: In the event you receive a message within MLB.com Gameday notifying you that you have a Potential Winning Bingo Card, you must claim your Potential Winning Bingo Card by following the onscreen instructions provided by no later than ten (10) minutes following the end of the applicable Postseason Game to be eligible for the Drawing (defined below). Failure to claim your Potential Winning Bingo Card within ten (10) minutes following the end of the applicable Postseason Game will render the Potential Winning Bingo Card void and result in Prize forfeiture.

ALL POTENTIAL WINNING BINGO CARDS ARE SUBJECT TO VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE PROMOTION SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT'S ELIGIBILITY, THE POTENTIAL WINNING BINGO CARD AND ENTRANT'S COMPLIANCE WITH THESE OFFICIAL RULES HAVE BEEN VERIFIED BY SPONSOR AND ENTRANT HAS BEEN NOTIFIED THAT SUCH VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS.

RANDOM DRAWINGS: Approximately thirty (30) minutes following the final out of each Postseason Game, five (5) potential winners will be selected by random drawing from among all eligible participants who claim valid Potential Winning Bingo Cards for that Postseason Game in accordance with these Official Rules (the "Drawing"). Subject to verification of eligibility and compliance with the terms of these Official Rules, the potential winners will be declared official winners of the Sweepstakes (each, a "Winner" and collectively, the "Winners"). Odds of winning a Prize will depend on the total number of Bingo Cards issued and the total number of valid Potential Winning Bingo Cards claimed for each applicable Postseason Game. Limit one (1) Prize per person, per family and per household.

PRIZES: A maximum of two hundred fifteen (215) prizes (each, a "Prize" and collectively, the "Prizes") will be awarded (i.e. five (5) Prizes per each Postseason Game with a maximum of forty-three (43) Postseason Games), as follows:

For up to twenty-two (22) Postseason Games during the 2012 Wild Card Games and the 2012 Division Series, each Winner will receive one (1) Postseason.TV subscription for the remainder of the 2012 MLB Postseason. Approximate retail value ("ARV") of each such Prize: $4.99.

For up to twenty-one (21) Postseason Games during the 2012 League Championship Series and the 2012 MLB World Series Championship, each Winner will receive one (1) MLB.TV Offseason Package subscription. ARV of each such Prize: $24.99.

Total ARV of all Prizes: $3172.85.

For the avoidance of doubt, no Prizes will be awarded in connection with any 2012 MLB Postseason game that is not played because it is not necessary.

PRIZE CONDITIONS: All Prize details to be determined in the sole discretion of Sponsor. Each Winner is fully responsible for any and all applicable federal, state and local taxes (including income and withholding taxes). Postseason.TV subscriptions are subject to blackout and other restrictions - see www.postseason.tv for complete details. All costs and expenses associated with the Prize acceptance and use not specified herein as being provided including, but not limited to, any and all expenses incurred by accepting the Prize are the sole responsibility of the Winners. The Prizes are non-transferable and non-assignable, with no cash redemptions except at Sponsor's sole and absolute discretion. Sponsor reserves the right to substitute any Prize (or any portion thereof) with one of comparable or greater value at its sole and absolute discretion.

NOTIFICATION: Each potential winner will be notified at the e-mail address, postal address and/or telephone number (in the sole discretion of Sponsor) provided at the time of entry (the "Prize Notification"). In the event that any potential winner does not respond to any such Prize Notification within three (3) days of the date of issuance or declines the Prize for any reason, a disqualification will result, the Prize will be forfeited and, at Sponsor's sole discretion and time permitting, an alternate potential winner may be randomly selected from among all remaining eligible entries. Each potential winner may be required to submit his/her valid social security number and/or other identification to Sponsor and may be required to execute, have notarized and return an Affidavit of Eligibility and Release of Liability and, unless prohibited by law, Publicity, within five (5) days of date of issuance. Failure to submit any identification required by Sponsor or to return the required documents within the specified time period, noncompliance with these Official Rules or the return of the Prize (or any portion thereof) or Prize Notification as undeliverable may result in disqualification and Prize forfeiture and, at Sponsor's sole discretion and time permitting, may cause an alternate potential winner to be randomly selected from among all remaining eligible entries.

WAIVER OF LIABILITY/PUBLICITY RELEASE: By participating in the Promotion and submitting an entry, each entrant agrees to (i) be bound by these Official Rules, including all entry requirements, and (ii) waive any and all claims against Sponsor, the other MLB Entities, Facebook, Apple, Inc. and each of their respective parents, affiliated companies, subsidiaries, officers, directors, employees, agents, licensees, distributors, dealers, retailers, printers, representatives and advertising and promotion agencies, and any and all other companies associated with the Promotion, and all of their respective officers, directors, employees, agents and representatives (collectively, "Released Parties") for any injury, damage or loss that may occur, directly or indirectly, in whole or in part, from the participation in the Promotion or from the receipt or use of any Prize (or any portion thereof) or any travel or activity related to the receipt or use of any Prize (or any portion thereof). By entering this Promotion, each entrant gives his/her express permission to be contacted by Sponsor by telephone, e-mail and/or postal mail for Promotion purposes. Each Winner, by acceptance of the Prize, grants to Sponsor and each of its designees the right to publicize such Winner's name, address (city and state of residence), photograph, voice, statements and/or other likeness and prize information for advertising, promotional, trade and/or any other purpose in any media or format now known or hereafter devised, throughout the world, in perpetuity, without limitation and without further compensation, consideration, permission or notification, unless prohibited by law.

GENERALCONDITIONS: All decisions of Sponsor, including the determination of winners, are final and binding on all matters relating to this Promotion. Released Parties are not responsible for stolen, late, incomplete, illegible, inaccurate, misdirected, lost, misrouted, scrambled, damaged, delayed, undelivered, mutilated or garbled entries, transmissions, e-mail or mail; or for lost, interrupted or unavailable network, cable, satellite, server, Internet Service Provider (ISP), wireless network, website, or other connections including those through and/or by any website, availability or accessibility or miscommunications or failed computer, satellite, telephone, cable or wireless transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; any error, omission, interruption, defect or delay in transmission, processing, or communication; non-delivery; misdirected, blocked, or delayed e-mail notifications; printing, typographical or other errors appearing within these Official Rules, in any Promotion-related advertisements or other materials; or any other errors, problems or difficulties of any kind whether human, mechanical, electronic, network, computer, telephone, mail, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing of entries, the announcement of the Prize or in any Promotion-related materials, or the cancellation or postponement of any Major League Baseball game, event or exhibition. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Promotion or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Promotion or website or attempt to undermine the legitimate operation of the Promotion by cheating, deception or other unfair playing practices, or intend to annoy, abuse, threaten or harass any other entrant or any representative of Sponsor or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Any attempt to deliberately damage the content or operation of this Promotion is unlawful and subject to legal action by Sponsor and/or its agents. Sponsor shall have the sole right to disqualify any entrant for violation of these Official Rules or any applicable laws relating to the Promotion, and to resolve all disputes in its sole discretion. Released Parties (i) make no warranty, guaranty or representation of any kind concerning any Prize (or any portion thereof), and (ii) disclaim any implied warranty. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Sponsor reserves the right, in its sole discretion, to cancel or suspend the Promotion (or any portion thereof) should virus, bugs, unauthorized human intervention, or other causes corrupt administration, security, fairness, integrity or proper operation of the Promotion (or any portion thereof). In the event of such cancellation, Sponsor may elect to identify the Winners and award the Prizes by way of random drawing from among all non-suspect, eligible entries received up to the time of such cancellation. Sponsor also reserves the right, in its sole discretion, to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Promotion.

CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS PROMOTION OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THIS PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH ENTRANT, AND SPONSOR AND/OR ITS AGENTS RESERVE THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS' FEES) AND OTHER REMEDIES FROM ANY PERSON OR PERSONS RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

In the event of dispute as to the identity or eligibility of any potential winner based on an e-mail address, the winning entry will be declared made by the "Authorized Account Holder" of the e-mail address submitted at the time of entry provided he/she is eligible according to these Official Rules. The "Authorized Account Holder" is defined as the natural person to whom the applicable Internet service provider or other organization (such as a business or educational institution) has assigned the e-mail address for the domain associated with the submitted e-mail address.

As a condition of participating in this Promotion, each entrant agrees that (A) any and all disputes, claims, controversies or causes of action arising out of or relating to this Promotion, or any prizes awarded (each, a "Claim"), shall be (1) arbitrated on an individual basis only, and shall not be consolidated or joined with or in any arbitration or other proceeding involving a Claim of any other party, and (2) settled by binding arbitration in New York County, New York before a single arbitrator appointed by the American Arbitration Association in accordance with its then governing rules and procedures, and judgment on the award rendered by the arbitrator may be entered by any court having jurisdiction thereof; and (B) under no circumstance will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for actual out-of-pocket expenses. These Official Rules shall be governed by and construed and interpreted in accordance with the laws of the State of New York, U.S.A, applicable to contracts entered into and performed exclusively in that State.

Apple, Inc. is not a sponsor of, or responsible for conducting, the Promotion. All entry data provided in connection with this Promotion is provided to Sponsor and not to Facebook. This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

WINNERS' LIST: For a list of winners (available after December 1, 2012) mail a request and a self-addressed stamped envelope to be received by January 15, 2012 to: MLB.com Bingo Winner's List c/o MLB Advanced Media, L.P., 75 Ninth Ave., New York, New York 10011, Attn: Sweepstakes Department.

SPONSOR: The Sponsor of this Promotion is MLB Advanced Media, L.P., 75 Ninth Ave., New York, New York 10011.

Major League Baseball trademarks and copyrights are proprietary to the MLB Entities. All rights reserved.