the blog

why do we call it. . . follow through?

You’ll hear that advice in many sports, but especially in golf, tennis and baseball. You’re told that your follow through changes everything.

But how can it? After all, the ball is long gone by the time you’re done with your swing.

If you donot follow through, you need to start slowing down before you’re done hitting the ball. The follow through isn’t the goal, it’s the indicator that you did something right.

And of course, the same thing is true of the event you organize, the stewardship you provide to your donors, and the way you engage with your prospects. If you begin slowing down before the last moment, the last moment is going to suffer.