When playing your mobile app games, do you play better with the music and sound effects on or off?
If you’re a gamer, I’m sure you have a strong opinion on this, but let’s dive into some research and how we’ve approached this with our upcoming game, Orbit Path.

Now with the ability to respond to app reviews, developers are entering an entirely new area of exposure and scrutiny. Developers should carefully think about how to engage with end users when responding to app reviews, both good and bad.

For the first time ever Apple will open up its iMessage app to third party developers. At Apple’s June 2016 Worldwide Developers Conference, much of the conference was dedicated to what changes are coming within the iMessage app. One of the most notable changes was the introduction of sticker packs, allowing developers to create their very own form of enhanced, animated emojis. What’s also interesting, but has been less talked about, is how additional features, including interactive messaging and in-line app attribution, will help to drive more traffic and engagement for your apps and overall brand.