Purposes: Spectraflex® Coasters are the ideal product for anyone who wants to protect the surface of a table or desk where someone might place their beverage. Affordable, colorful, and flexible, this product has been used in promotions for restaurants, taverns, convention centers, coffee shops, casinos, and so many more. The cost, color vibrancy, and capacity for replicating small detail make this a very popular promotional product.

Market: Oil and Gas Industry

Objective: To create new product buzz and name and introduce a few new sales representatives—who would be focusing on this portion of the company’s product line at a large industry trade show.

Strategy: By the drilling and motor company’s marketing department thinking out of the box in designing this giveaway, it was hoped that the new product would be talked about and that the sales people would be considered fun and easy to talk to. The product decided on was a Spectraflex® coaster shaped into a record (for the new record breaking capabilities of the new product), and the record cover would be a playful image of the product and sales managers. By the first three days at the trade show, the company’s leads generated from the trade show tripled. Everyone seemed to be requesting one, and the playful imagery of the sales team caused a lot of conversation and speculation. After the success of the product at the trade show, it was decided that the sales team would carry the Spectraflex® Coaster/Record gift in their sales kit—many of the sales staff have remarked on what a great conversation starter the product is and how practical for meetings.

Indianapolis, IN- EMT, the 2014 Distributor’s Choice for Jewelry, Emblems & Patches announced today a new addition to their hospitality line: Spectraflex® Top-Off Bottle Caps, made from soft and flexible silicone.

The Brightly-colored SpectraFlex® bottle caps are flexible, durable and waterproof and designed to help keep beverages fresh. They are safe to be washed in a dishwasher and the price will include a silk screened one color imprint with a no charge PMS color match.

“We are really excited about adding these PVC colorful bottle caps to our hospitality line,” said Kristy Tantillo, Marketing Manager. “Many of our distributor partners have requested products that behoove all marketing budgets—even the most modest. EMT President, Steve Weinstein puts a lot of time and research into product development after soliciting feedback throughout the year.”

EMT is a supplier of emblematic and other promotional products. For more information, visit www.emteasy.com or contact Kristy Tantillo at (317) 803-2400. A copy of EMT’s catalog can be downloaded from the same website, or contact EMT by email or phone for a hard copy.

As part of our working with EMT is a Cinch campaign, EMT is now sending a free
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