Add Your Company

or non-profit organization

Featured Product

Featured Certification

Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes.Safety: A product labeled "natural" should avoid any ingredient that has peer-reviewed, scientific research showing human health or environmental risk.Responsibility: A product labeled "natural" should use no animal testing in its development except where required by law.Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging.Products must follow guidelines set out by the Natural Products Association to merit bearing the seal. The criteria include, but are not limited to:Product must be made up of at least 95 percent truly natural ingredients or ingredients that are derived from natural sources, excluding waterNo ingredients with any suspected human health risksNo processes that significantly or adversely alter the natural ingredientsIngredients that come from a purposeful, natural source (flora, fauna, mineral)Processes that are minimal and don't use synthetic/harsh chemicalsNon-natural ingredients only when no viable natural alternative ingredient are available and only when there are absolutely no suspected potential human health risksTransparency and full disclosure of ingredients per CSPA Voluntary Ingredient Communications Program utilizing INCI labeling standards for each ingredient, the substance must be listed as generally recognized as safe (GRAS) by Food and Drug Administration (FDA) when used in accordance with FDA's good manufacturing practices (GMP) and contain no residues of heavy metals or other contaminants in excess of tolerances set by FDA or EPA or has been reviewed using criteria in this Standard. NPA has developed the NPA Illustrative List as a reference document for the NPA Natural Standard and iCertification Program for home care products.