Lacey Mowery 4048879 BUSN320 September 25, 2011 Assignment 3 During the previous assignment, we were asked to complete a SWOT analysis about a business idea to analyze whether that product or service was viable in a business sense. Learning about the strengths, weaknesses, opportunities, and threats helped me in this assignment to choose a business idea that made some sense in the current market. In Virginia, where I live, there is a huge military population, and because of the transient lifestyle, people often move with the least amount of possessions possible and have to begin anew. Also, people who move away from the area throw out more items than necessary. To meet this demand, I would build a website modeled on a brick and mortar consignment or thrift store, with free shipping to military installations and military housing as a special feature. iStore.com, an e-commerce assistance website provides services like a customer support helpdesk for a website, professionals to install software on computers for those working on the

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