Bob Marley was born on February 6, 1945 in St. Ann, Jamaica and would have been 71 this last-week end.

On Friday (February 5), his family debuted a collection of cannabis and lifestyle products that connect to Marley’s belief in the positive potential of herb to heal and inspire.

Marley Natural seeks to be the world’s first global cannabis brand, named after the family’s famous and iconic patriarch Bob Marley. It also sells products like cannabis infused lotions and accessories.

Spokesperson for Marley Natural, Cedella Marley, says her father would be happy about people’s appreciation for marijuana.

“We are fortunate to be living during a promising time of positive change, especially with regard to cannabis and how people understand it. My dad would be so happy to see so many people appreciating the natural healing power of the herb,” said his daughter Cedella Marley.

“We are thrilled to be sharing Marley Natural products with the world just in time for his 71st birthday.”

The product line includes four categories of all-natural, locally sourced sun-grown cannabis flower and oil. Body care products and smoking accessories. The cannabis is grown at local farms from experienced growers and doesn’t suffer from pesticides or chemicals.

Jamaica is famous for its Rastafarians that worshiped the properties of ganja, but it was actually illegal in the country until recently. It was decriminalized for residents that have under 2 ounces last year. So far, it is only available in California, but the company hopes to expand to other states.

Marley Green is recommended for beginners and has balanced levels of THC. The company says its appropriate for anytime use.

Market Gold offers energetic, uplifting effects that produces a more cerebral experience and is recommended for daytime use.

Marley Red has a combination of CBD and THC and is meant for consumers looking for the medical benefits. It doesn’t have the psychoactive effects of the other strains.

Marley Black is for connoisseurs seeking a more, physical, full-body experience and is recommended for nighttime use.

The company has also founded a philanthropic organization called Rise Up that will connect donors with grassroots projects around the world. The projects will reflect Bob Marley’s vision for a compassionate community.

“It is extremely important to us that Marley Natural operates with integrity and a strong social conscience,” said Tahira Rehmatullah, General Manager of Marley Natural.

“We source our products in an environmentally and socially responsible way, as we believe Bob Marley would have wanted. We are also committed to giving back to Jamaica and communities harmed by prohibition through Rise Up, which will grow in scale and scope as we expand our operations globally.”

Smell the Truth alongside CannabisClub.tv spoke with Marley’s son, Rohan, at the launch party thrown at the Los Angeles Patients and Caregivers Group, one of the first dispensaries in California to carry Marley Natural products.

Rohan has played a major role in making Bob Marley-branded cannabis products a reality.