“Now, I think that he could be a real plus for the sport, because he’s been such a successful businessman, and because of his rapper background. He can help attract a new, loyal audience to the sport,” said Arum, who also promotes Pacquiao.

“It’s all well and good for the sport to be survived based on the Hispanic element and the audience that we have there. But if we could broaden the base, that would be good for the sport. And if he could broaden it within the urban community, than that’s a plus for everybody. Of course, I would be happy to help him with whatever boxing knowledge he would need from me.”

In the meantime, a deal was struck on Wednesday for Pacquiao to face Marquez in a fourth bout at the MGM Grand on Dec. 8. Pacquiao is scheduled to be in Los Angeles on Friday, and also has a Sunday for an appearance on a game show, Manny Many Prizes.