Christina, a Senior Content Marketing Strategist at Brafton, isn’t just a winner in the boxing ring. She’s also a veritable Rocky Balboa of content, a hero who works tirelessly to help her clients overcome marketing obstacles.

Best practices in content marketing are always evolving to better connect brands and audiences. In 2018, good strategies involve merging quality and quantity, focusing on the user experience and intent, and providing content in more immersive formats than ever before.