Content marketing is the best way to drive traffic to your site for free. Content marketing can even be scaled with the power of compound interest. Establish yourself as an expert in your niche. Post information readers will want to share to grow your audience. Be consistent with your updates and make sure you include different types of content because people get bored quickly. Adding an email option to your site can generate new leads.

How To Use Content Marketing To Get Traffic Key Ideas

Make sure your information is valuable to readers so they will want to share a link to your site.

Provide answers to the questions being asked by your target audience to build your reputation as an expert.

It’s important to be consistent and post updates on multiple channels several times a week to keep your audience engaged.

If you want your content marketing to be effective over time, start analyzing your user engagement. What content gets the longest page views? Which content gets shares and likes? Which content is getting linked back to? By taking a little bit of time to analyze how your audience is interacting with your content, you can adapt your content marketing strategy and get even more traffic from each new published piece.

There are many different ways to keep visitors engaged on a website you’ve created. Before you worry about driving traffic to your website, it’s a good idea to just take a few minutes and make sure your site has images and video so you can increase your visitor engagement rate. Using graphics to convey information is a more preferable way to get visitors engaged, over plain text. But keep your page free from clutter and easy to navigate.

Tips To Keep Your Visitors Engaged

Use high quality stock images from sources like Pixabay and Freepik.

Use infographics to convey images with multiple steps and for processes.

Use the “squint test” to view your landing page and see which areas are standing out well.

How To Repurpose Your Content For More Traffic

Once you have created great images and infographics, why not create a SlideShare .pdf and upload it to get even more traffic to your website. Re-purposing your content is an excellent way to get even more value from the time you’ve invested in your site.