The contender who consumes the most Moxie at the end of 2 minutes will be declared the “MOXIE CHUGGING CHALLENGE CHAMPION.” The final determination and Moxie can count will be certified by the judge. Any contender who cannot “hold” their Moxie will be immediately disqualified and asked to vacate the Moxie Chugging Challenge area. Translation: Vomiting is not a strategy. It’s grounds for elimination.