& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] on the current Chinese sports market, "boss", "second" are Germany, the United States, Nike and Adidas, Anta temporarily in the third to chair.
stable market position, Shizhong there is a more long-term goal is to make the world a brand Anta. "In the past, Nike, Adidas, let us not sleep, and now we have to let them sleep." Shizhong unashamedly.
Shizhong said that at present in the Chinese market, there is not a completely pure retailers, especially in shoes and apparel industry. A brand of shoes and apparel companies want to do, you have to open up the whole industry chain, it is necessary to run the plant, but also shop, need to do branding, doing product design, store display, terminal sales, which is an extremely difficult road, not every company can do.
Shizhong repeatedly, shoes, sporting goods industry, although traditional industries, but they a cheap jordan shoes for men re closely related to people's livelihood, never stale, always a sunrise industry, the key issue is the need to use innovative thinking to promote the traditional economy restructuring and upgrading.
1999, Anta first invited endorsement Kong Linghui table tennis players, becoming the first company to successfully build the brand through celebrity endorsements of the enterprise; in 2005, established the first domestic Anta Sports Science Laboratory; 2007, Anta successfully landed in Hong Kong main board, hit the capital market to raise the amount of earnings and the industry first; in 2009, Anta Sports Science Laboratory established won the National Enterprise Technology Center; 2011, Anta sales of nearly one hundred million yuan, China's sporting goods industry leader; 2009 and 2013, Anta twice to become the Chinese Olympic Committee partners, each signed four-year, sustained help Chinese sports career forward.
Anta's re cheap jordans online putation is not done overnight. . "There are three stages to do the brand, first as visibility in some way to let others know you; do reputation, so people like you; Finally, loyalty, so that consumers trust you, rely on you," Ding Shizhong said: "Do visibility is very easy, but it is difficult reputation and loyalty, which need to adhere to, a lot of people lose at this point. "
"Anta Why spend so much time doing innovation, spend so much money to do science and technology, do the store to upgrade, do employee training? It's all to do reputation and brand loyalty." Ding Shizhong said.
Over the past decade, Anta has successfully developed more than 40 national patents, with strong support of science and technology, breaking the "foreign brand" monopoly professional sports equipment "curse." Currently, Anta has a national water sports center, winter sports center, sports center taekwondo, gymnastics center and lift fall so cheap jordans for sale ft sports centers and other five major sports management center 24 team offers a full equipment.
Shizhong believes that the domestic brands due to the difficult international, Chinese culture does not really go out. Foreign markets to really recognize, respect or love one Chinese brand full of great challenges on ideology. "Because the brand itself is a culture."
Shizhong believes that China sporting goods industry is ushering in another golden years. In October this year, "the State Council on Accelerating the development of sports industry to promote the views of sports consumption," the official announcement, the fitness rose to national strategies, and detailed planning of the direction of China's sports industry development and physical fitness, a positive development of the sporting goods business effect.
The overall objective of the ANTA Shizhong as: to achieve one million pairs of shoes in 2020, surpassing Adid cheap foamposites as or Nike, has become China's sporting goods market, "second."
"Why is the & quot; second & quot; instead of & quot; first & quot ;? since become & quot; leader & quot; there are many uncertain factors, and the second just before we are in, there are plenty to go beyond the basic . based on "Ding Shizhong explained:" measure of an enterprise, that is, position in the industry, so we gave one of his pressure are: the market position can not go backwards "(Chinese shoes Network - the most authoritative and most professional shoe Information Centre. Cooperation Media: Seasons Bear shoes & nbsp;)& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics], and other world's second largest sporting goods manufacturer Adidas AG (ADS.DE) adidas Group today warned the current 2014 fiscal year, sales would have been Russia and Argentina weak exchange rate hit emerging markets, even though the Brazilian World Cup sporti Cheap air jordan 12 ovo ng event difficult to offset its impact.
Group predicts fiscal 2014 net profit will be between 8.3-9.3 billion euros, compared Bloomberg 30 analysts on average forecast of 1 billion euros up to 17% lower. 75% of the Group's business comes from markets outside Western Europe, and therefore particularly sensitive to the exchange rate, and in addition to exchange rates, labor costs in China and other major manufacturing country in the rise and unstable situation in Ukraine will affect earnings this year, Adidas AG (ADS.DE) Adidas Chief Financial Officer Robin Stalker said they did not rule out selective price increases to compensate for the earnings after the analyst meeting. But the World Cup, emerging market expansion and retail business development will boost annual sales to achieve high single-digit growth (at constant exchange rates), compared with an increase of 3 percent over 2013 fiscal year.
Russia last year Adid Cheap air jordans for sale as AG (ADS.DE) Adidas sales contribution of over one billion US dollars, is one of the key growth markets group, the Group significantly outstripped biggest rival Nike Inc. (NYSE: NIKE) in the local show Nike Group. But last year the euro against the rupee rose 24%, Russia may also be a declaration of war in Ukraine, is fortunate that the first two months of this year sold in the country and the situation in Ukraine is not affected, but if the situation deteriorated, consumer sentiment could be hit, but Chief Financial Officer Officer Robin Stalker also said they did not consider any withdrawal from the market because the exchange rate issue.
Analysts said since the Adidas AG (ADS.DE) adidas Group performance targets this year is far below market expectations, the stock will be under pressure in the short term. Adidas AG (ADS.DE) late Wednesday reported 81.13 euros, down 2.72 percent. Due to exchange rate volatility in eme Retro jordans for sale rging markets, the stock has fallen 10 percent this year, the worst performing blue chip in Germany.
just past fiscal year 2013, Adidas AG (ADS.DE) Adidas Group's total sales in the fourth quarter ended November 30, 2013 of 3.48 billion euros, the highest value of the range of analysts' expectations, an increase of 3.3%, skimming In addition to the exchange rate factor increased by 12%, which increased 1.9 percent in Western Europe, European Emerging Markets increased 11%, North America by 14 percent, the Greater China region increased by 8%. Quarter net loss of 272 million euros from the same period of fiscal 2012 narrowed sharply to 1,000 million euros, excluding the goodwill impairment loss, recorded a quarterly net profit of 42 million euros, well above analyst expectations of 37.1 million euros.
annual sales compared with fiscal 2012 decreased by 2.6% to 14.492 billion euros, of which 6.8% drop in Western Europe, do wn 2.7 percent in emerging Europe, the Americas and other Asian markets were down 1.4% and 8.4%, only the Greater China region and Latin America recorded a 5.95 percent and 6.35 percent increase. Net profit rose by 6% to 839 million euros, operating profit rose 8.0 percent the previous year to 8.7%. Group expects fiscal 2014 operating margin between 8.5 to 9.0%, and 2015 operating margin target of 11% far away, analysts also believe that is extremely difficult to achieve the goal. But the good news is that the bottom has been struggling Reebok Reebok brand has nearly reached 2015 gross margin to 40% of the target, in fiscal year 2013 was 39.7% of the data.
Adidas AG (ADS.DE) yesterday announced a partnership with Adidas Group CEO Herbert Hainer contract until 2017, during which will be developed in cooperation with succession planning, to prepare for the Group's management replacement. Herbert Hainer, 59, since 2001 has be Retro jordans for sale en the CEO of Adidas AG (ADS.DE) Adidas. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network of global fashion network & nbsp; shoe.)Vivian Westwood's red card ( Vivienne Westwood Red Label ) brand introduction:In 1994, Vivian Wister Wood ( Vivienne Westwood ) introduced second brand vice line Vivian Wister Wood red ( Vivienne Westwood Red Label ), the purpose is to let more people can afford to buy the popular and not follow the example of brand.Vivian Westwood's red card ( Vivienne Westwood Red Label ) price is lower, retaining Vivian Westwood ( Vivienne Westwood ) Savile Row consistent cutting style and Paris senior women's essence, sexy personality is different from those of authentic English brand.Vivian Westwood's red card ( Vivienne Westwood Red Label ( Vivienne ) series of Vivian Westwood Westwood ) type tear cut clothes, but also of course with Vivian W cheap jordans for sale mens estwood ( Vivienne Westwood ) iconic sweaters.Vivian Westwood's red card ( Vivienne Westwood Red Label ) target customers are those infatuated with the British model, well versed in fashion but do not want to swim.Wei Viiennee Westwood red (Vivienne Westwood Red Label ) positioning is the popular sales products. Vivian Westwood ( Vivienne Westwood ) said: " I never really want to be a second-line brand onto T stage, because it takes too much time ", " don't put her on the T platform is justified, because I don't have to be carried out at once all the ideas. Now I am in London have a certain strength, and now the time is ripe. I have a helper, a sponsor, a hair stylist, makeup artist and producer, and the best models. "Vivian Westwood's red card ( Vivienne Westwood Red Label ) is introduced in order to meet growing customer demand, launched in the global scope has achieved great success.In 2007, Vivian Wister Wood ( Vivienne Westwood ) returned to London Fashion Week, with her deck Vivian Wister Wood red ( Vivienne Westwood Red Label ) to London Fashion Week Fall / winter 08-09 series, it is nine years since she first in London issued new clothes.The Vivian Westwood red ( Vivienne Westwood Red Label ) brand archives:Country: United KingdomCreate time: 1994Product category: clothingFounder: Vivian Wister Wood ( Vivienne Westwood )Headquarters: LondonThe designer: Vivian Wister Wood ( Vivienne Westwood )on Wednesday, NBA shoes war King first exposure to celebrate the 2010 All Star week launch a special two white and red leather version of Nike Air Force 1 low low, now we got for this year's top NBA global event tailored the other two Force 1 Nike Air the top secret information, the first time to share with you. Pictured above the blue leather version, and the two pairs of work together constitute the first round of the shock wave is high; the Air version of Nike Force 1, in the end of this pair of shoes and shoes war, visible Texas initials and the surface of the basketball together constitute the 2010 All Star game logo. Now the four big all have surfaced, who are most likely to take the lead, triumph in the pack, let us wait and see. Source: Battle shoes Wang
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