Spotify revamps app for non-paying users

Spotify is adding some bells and whistles to its free app.

On Tuesday, the music streaming platform announced it has redesigned its mobile app for non-paying Spotify users. It now features new tools previously only available to premium subscribers, such as new music discovery, personalization and low data mode.

The move is part of an effort to attract more paying subscribers. Spotify(SPOT) said 60% of premium users began on the free service.

"We're doing this because we know it will help us drive growth," Gustav Söderström, Spotify's chief research and development officer, said at an event in New York City.

Users who don't pay $9.99 per month for the premium tier can now access 15 playlists on the app, such as Daily Mix and Discover Weekly. Daily Mix learns what types of music you listen to and suggest songs you may like. The popular Discover Weekly playlist is aimed at helping user's find new music.