The legislation would classify prerecorded telephone solicitations as telemarketing sales calls subject to the Consumer Protection
Board's Do-Not-Call law guidelines. This will ensure that the Board is able to enforce the law against the increasing number of
telemarketers that use prerecorded calls in their efforts to sell products and services.

The legislation would also mandate that telemarketers disclose to consumers their identity and the identity of the seller on whose
behalf they are calling and the purpose of the call. Telemarketers would be required to provide consumers with the costs and terms
of services of the products they offer, including any 'negative option' features. The bill would also allow the Consumer Protection
Board to enforce existing law prohibiting telemarketers from calling consumers outside of the hours of 8 a.m. and 9 p.m. The
legislation would update state law to conform more closely to the Federal Trade Commission's Telemarketing Sales Rule.

"When it passed nearly a decade ago, the Do-Not-Call registry was a landmark consumer protection law intended to prevent
the increasing encroachment of commercial activity into peoples' private lives," said Silver (D-Manhattan). "While the
registry has provided an important boundary between telemarketers and consumers, changes in the industry required us to
update this law. Telemarketing firms will also be required to disclose the nature of their call, the terms and costs of the services
they are offering. It is only fair to the consumers."

"Despite the reduction in telemarketing efforts since enactment of the extremely successful Do-Not-Call law, we must remain
vigilant and keep New York's telemarketing laws current," said Pheffer (D-Queens). "This legislation will enhance
existing protections against unwanted calls and strengthen the Consumer Protection Board's ability to investigate complaints and
stop abusive telemarketing practices."

The legislation would enhance the Consumer Protection Board's ability to enforce the law by authorizing the Board to subpoena
documents and records as part of its investigations into possible telemarketing violations.