Bioprogress tries to freshen up its product portfolio

In a bid to rid the world of halitosis, Colgate Palmolive and UK company Bioprogress have joined forces to create super-toothpaste Max Fresh.

The product, which rolls out in the US this month, incorporates dissolving breath-freshening strips that Bioprogress claims trigger ‘explosions of breath freshness’. The company, better known for producing colostomy bags, should know all about big bangs.