Cost: $15 for CBS alumni; $20 for guests. Appetizers will be served.Please join us for a presentation and discussion on the challenges of digital transformation. Make sure your company is not left behind in the digital age. The discussion will be led by Professor David Rogers, Faculty of Executive Education at Columbia Business School. Professor Rogers is a globally recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including The Network Is Your Customer, and his latest, The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing).

The first 25 registrants will receive a free copy of Professor Roger’s book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age–a $29.95 value.

David Rogers is a member of the faculty at Columbia Business School, and teaches global executives as the faculty director of Executive Education programs on Digital Marketing and Digital Business Strategy. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the internet of things, in-store mobile shoppers, digital marketing ROI, and data privacy. David is also the founder and host of the Center’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.

David advises companies and keynotes at conferences worldwide on the ways that technology is transforming brands and business strategy. He has consulted on digital strategy for startups and global companies – including Google, Unilever, Toyota, HSBC, Pernod Ricard, SAP, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others.

David has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, and is a board member of The Marketing Hall of Fame and President of the NY American Marketing Association.