[A] dating site with a strict ban on ugly people, has launched a virtual sperm and egg bank for people who want to have beautiful babies.

By “an online sperm and egg bank”, what they actually mean is a forum on their site to let people exchange details and get in contact with donation clinics. Now, as you can probably imagine, there are a whole host of ethical, legal and logistical difficulties behind this, and you’d think this would make some interesting copy. How can a public forum respect donor anonymity laws? What prevents people from passing off other people’s gametes as their own? What stops people from using the service to send sperm directly from donor to recipient, which carries with it all kinds of disease risks?

And more to the point, what’s new? Solicited gamete donation has been around for decades (just ask the LGBT community), and most countries with legal donation frameworks permit the recipients to choose based, to a greater or lesser extent, on the donor’s appearance. So why is every news outlet reporting this as some sort of groundbreaking news?