Satya (Allu Arjun) falls in love with Deepthi (Kajal Aggarwal). Meanwhile, a don named Dheru Bhai (Rahul Dev) is madly after her. Dheru kills Deepthi by setting fire to the bus in which she was travelling.

Allu Arjun escapes the accident, but his face would be completely burnt. During the plastic surgery, his face would be changed to look alike college going guy Charan (Ram Charan), Then starts the real problem. Allu with the face of Charan faced too many problems with people trying to kill him. Also his girl friend deserts him. And the rest of the story we can see at climax