Social & Mobile

Kevin Systrom

In the 14 months since its launch, Instagram has become one of the most widely used social media platforms in the world, with around 15 million users. The photo-sharing app – currently available only on Apple devices -- allows users to instantly add special effects to their images. "We worked really hard on making it really easy for people to share their lives in a beautiful way. It’s one thing to share a photo. It’s another for that photo to be gorgeous."