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Canadian Museum of Civilization hires Hop, Kaboom

The Canadian Museum of Civilization Corporation in Ottawa has retained Hop Brand Behaviour and Kaboom of Montreal to promote upcoming exhibitions for the next two years. The assignment will include promotions for both the Canadian Museum of Civilization and the Canadian War Museum. The agencies received the account through a public tendering process involving an unknown number of firms. "We are very pleased to add these two museums to our client list and to build up our experience in the field," said Hop executive vice-president Paul Bergeron. The companies will begin with work in support of a new exhibition with the working title, "Vodou - A way of life."