Earning a job promotion is a major accomplishment – one that most people want to share with others. Releasing job promotion announcements shares news of employees' achievements and improves your company’s public image. Showing that your organization promotes from within and recognizes internal talent helps to attract top-notch employees, so it’s important that your job promotion announcements are well-written and complete.

Basic Information

All job promotion announcements should begin with the standard journalism formula: Who, what, where, when and why. Clearly state who received the promotion, the position he is moving into, the name of your company, when he will take on new responsibilities and why he or she is the right person for the job. Also include information about where the employee worked before earning the promotion. These details are important when you’re releasing the announcement to the public; in most cases, job announcement sections in local newspapers are short and only include the basic information.

Additional Details

While the portion of the promotion announcment that is published may be short, it's still important to include some additional details for employees and those publications that provide more space. After covering the basic details, write a paragraph outlining the employee’s new duties. This is especially important if he or she will be supervising co-workers, so everyone is clear on the new roles and expectations. You may also want to include a few highlights from the employee’s career. Detailing the accomplishments of your new leader helps to inspire confidence in her leadership, and may answer questions among employees about why that person was chosen for promotion.

Show Confidence

One of the major reasons that a company will send out a job promotion announcement is that it wishes to show enthusiasm and support for the employee in his new role. A lukewarm endorsement is not going to inspire confidence in the company’s choice. The promotion announcement should show enthusiasm, pride, encouragement and confidence. Begin the announcement by noting your pleasure or excitement at sharing the news, and include lines such as, “We have every confidence that John will succeed in his new role,” or “We’re excited about the new ideas that Mary is going to bring to the marketing department.” Not only will such excitement create support for your choice for the promotion, it also can motivate other employees.

Revise and Submit

After drafting the announcement, carefully proofread it for spelling and grammar. Confirm all of the details with the employee or human resources if you’re not 100 percent sure about any of the information. Incorrect details or grammatical errors are embarrassing to both your company and the person receiving a promotion. Once you have a final draft, submit the announcement to local media, trade publications and other outlets; the employee may wish to send a copy to her alumni magazine or hometown newspaper. Don’t forget to share the announcement with employees through internal publications, e-mail and bulletin boards.

About the Author

Kristen Hamlin began writing professionally in 1998 and is the author of "Graduate! Everything You Need to Succeed After College" (Capital Books). Her work has appeared in publications such as "Young Money," "Scrapbooks, Etc.," and "Creating Keepsakes." She holds a Master of Liberal Studies in Creative Writing.