The Lisa Frank brand has waned in earnest popularity over the decades, but in recent years, fueled by a mixture of curious and nostalgia, we've been digging up more info on modern-day Lisa.

In fact, the new, web-savvy branding has already caught the internet's attention, with websites and Reddit users alike trying to figure out why the brand has veered into making weirdly depressing inspirational memes out of nowhere.

Twitter users have started paying attention too, proposing that your aunt on Facebook is probably behind the entire operation.

the lisa frank facebook page only posts things your aunt would share unironically i kind of love it pic.twitter.com/v94OpDfaB4

These relatable memes — that are definitely not trying to be as funny as they are — will surely save the entire business. They're easily tapping into what we love on lots of levels. 'Cuz it's like, we love naps...