Janrain Raises $33 Million to Drive Social Identity Capture and User Engagement for Leading Online Brands

Janrain, the leading provider of user management solutions for the social web, today announced that it has secured $33 million in funding from Millennium Technology Value Partners, Split Rock Partners, Epic Ventures and salesforce.com, as well as existing investors Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners. The funding will enable Janrain to continue its rapid revenue, customer and user profile growth; revenues more than doubled in 2012 and the company's platform now captures and stores 300% more unique social profiles per month than it did at the beginning of the year for leading brands such as Philips, Channel 4 in the UK, Dr Pepper Snapple Group and Mattel.

New investor Millennium Technology Value Partners led the financing and Millennium's Dan Borok is joining Janrain's Board of Directors. "As an investor in leading social media companies, we recognized that Janrain is the clear frontrunner in online user management for global brands," said Dan. "Janrain has a proven ability to help companies leverage social media to better acquire, Engage and understand their customers. It also has the technology, partners and customers to revolutionize the online user experience. Millennium is excited about all that Janrain offers today as well as the team's vision for the future."

Since 2008, Janrain customers have been able to use social login to better understand their website users. The company's Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities. The third and latest generation of its industry-leading user management solution is the first to integrate profile data with a broad array of component technologies such as email marketing tools, ecommerce platforms and personalization engines.

"Janrain not only helps us acquire more customers, it also makes us better marketers," said Robert Stone, Director of Interactive & Emerging Media, Dr Pepper Snapple Group. "The company has mastered the true value of social login, providing the central platform to capture, integrate and leverage social profile data to better understand and Engage in meaningful 1:1 interactions with our online customers."

JUMP delivers a comprehensive profile capture, storage and management solution that spans from social login and site registration, to social sharing and single sign-on. Janrain enterprise customers are steadily expanding deployments to incorporate advanced components such as social profile data storage and social graphs to create target and personalization opportunities for both real-time and future online experiences based on a user's declared interests and demographics.