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8.
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Automotive Bring Your Own Device (BYOD)
Market 2014-2019: Smartphones & Tablets vs.
Embedded Connected Car Systems
7. Expert Opinion
7.1 NXP
The following interview was conducted in July 2014. Visiongain would like to thank Lars Reger, VP
Strategy, New Business, R&D for BU Automotive at NXP Semiconductors for participation in this
interview.
7.1.1 NXP Connected Cars Portfolio
Visiongain: Please give us a little background about your company and your connected car
based offerings.
Lars Reger: NXP Semiconductors N.V. (NASDAQ: NXPI) creates solutions that enable secure
connections for a smarter world. Building on its expertise in High Performance Mixed Signal
electronics, NXP is driving innovation in the automotive, identification and mobile industries, and in
application areas including wireless infrastructure, lighting, healthcare, industrial, consumer tech
and computing. NXP has operations in more than 25 countries, and posted revenue of $4.82 billion
in 2013. Find out more at www.nxp.com.
In the automotive world, NXP connects the car with its environment via air interfaces and connects
the in-vehicle devices and networks. NXP brings car-to-x communications into the car, as well as
wireless technologies for vehicle access, Near Field Communication (NFC), and multi-standard
digital broadcast reception. NXP is also driving innovation in advanced technologies, such as car
radars. Today’s high-end cars have more than 200 networked components – and the number
continues to grow. As the market leader in in-vehicle networking, NXP enables efficient, intelligent
communications inside the car based on CAN and LIN standards, and we continue to deliver ever
more robust and higher performance solutions to meet the growing need for bandwidth via
Ethernet and FlexRay products. Protecting privacy and ensuring security in the connected car will
be crucial. NXP, as leader for crypto- and authentication solutions, can bring banking-level security
into the automotive world. Learn more about NXP connects the car at: http://www.nxp.com/
connected-mobility/
7.1.2 Key Trends & Developments in the Automotive BYOD Market
Visiongain: What would you say are the key trends and recent developments in the
Automotive BYOD ecosystem and why?

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Automotive Bring Your Own Device (BYOD)
Market 2014-2019: Smartphones & Tablets vs.
Embedded Connected Car Systems
8.2 Airbiquity
Airbiquity is the global leader in connected vehicle services and a pioneer in the development and
engineering of automotive telematics technology. Working in partnership with Airbiquity,
automotive manufacturers, tier 1 suppliers and wireless carriers are delivering customized
Connected Car solutions meeting the management, safety and infotainment needs of their
customers in 50+ countries and 30+ languages. Their platform brand, Choreo, provides services
and connectivity for large players in the connected car market such as Ford, Nissan, Bosch,
Motorola, BMW and GM’s OnStar. Airbiquity has a strong focus on integrating mobile devices and
cloud storage into vehicles. The company sees this as the most reliable and cost-efficient way to
get wireless connectivity into the vehicle and therefore will push the Automotive BYOD market
forward.
According to Airbiquity, Choreo Platform allows OEMs to provide Telematics safety and security
services using best-in-class vendors that are all seamlessly integrated for an end-to-end solution.
Choreo's standard interfaces integrate the expertise of wireless carriers, content & services
providers and app developers for seamless end-to-end solutions for all safety, security and
infotainment needs.
Choreo is a cloud platform for connected vehicle programs. It utilizes industry-standard external
interfaces for incorporating EOM-defined content or service partners, enabling rapid and flexible
ecosystem development. Choreo also provides functions such as content aggregation, subscriber
management, billing and provisioning, integrated b2C and b2bweb portals and much more. All
services are delivered through carrier-grade infrastructure from a resilient cloud platform
architected for connected vehicle service delivery.
8.2.1 Airbiquity Future Outlook
Airbiquity is currently expanding its role in the electric vehicle (EV) telematics market. It is currently
responsible for the in-vehicle web portal and telematics application of Nissan’s electric Leaf model.
Strong growth in the EV market in combination with an already well-established position in the
connected car market will continue to strengthen Airbiquity’s position in the telematics market.
The company is also increasing its presence in Chinavia its partnership with the telecom
infrastructure and service provider China Unicom of Shanghai Partners. The agreement,
announced in February 2013, will enable the cooperation of Airbiquity’s Choreo platform with China
Unicom’s services to provide telematics services in the Chinese automotive market. According to
Airbiquity, the services offered will include infotainment and smartphone integration, commercial
vehicle fleet services, and CRM among others.