3 tips to keep your digital signage up to date

26/10/2016 by Michael Wilde

It's harder than ever to convince passing trade to visit your store. It's even harder when you haven't got anything dragging them in off the street. A UK study found that almost 90% of retailers considered digital signage essential for increasing their brand’s awareness. So what's the big deal?

Digital signage offers a chance to catch the attention of footfall passing your store. With more ways than ever to steal their attention, here's a few tips:

- Keep it moving

If your signage has movement, you've got half a chance of catching the corner of someones eye. Animation has been shown to increase dwell time as well as change buying decisions. It's a key area to address when creating content.

- Keep it current

It's often hard to keep up with the seasonal trends, expecially in winter, with Halloween, Bonfire night & Christmas often all rolling into one big season. Alas no more! Create timetables of new content to appear on a certain day to make sure your stores not making a blunder of advertising vampire teeth early December.

- Keep it relevant

If you know your footfall peaks between a certain time with a certain audience, schedule specific content to appear for that demographic. Take rush-hour as a perfect example, you'll want to display different messages & offers depending on whether it's the morning, lunchtime or hometime crowd. By scheduling content, you're giving yourself a huge advantage to those shops who can't keep so up to date with their advertising.

3 easy tips to consider when choosing which signage company to go with. Can your provider do all 3?