After weeks of research and trawling through endless sources of denim related information we are very happy to bring you the first installment of our ‘tech-ni-cal’ section in the form of a comprehensive guide to denim.

Denim and jeans in particular are an endless source of fascination. They have a cult like status that transcends all economic classes and have successfully survived every fashion trend since the first recorded use of Serge De Nimes in 1600s. Denim is an integral part of our product mix. We wanted to create an unpretentious, humble space to pool information on the anatomy, production, care and history of one of fashion’s most complex and historical fabrics. In the process we have learnt a lot, we have taught some people a few things and have quite frankly gained a little bit of an obsession with this blue cloth…

We hope that this answers a few of your questions and proves to be an interesting tool for all you denim aficionados as well as those of you that just want to know how much your dry denim will shrink in the wash.

Introduced to keep the history of Levi’s denim alive by creating exact reproductions of original jeanswear from their San Fransico archives. These authentic replicas are made with historic quality selvage denim from original looms, with non denim pieces are exact sourced reproductions. The ss09 collection, ‘Wrath and Dust’ is a celebration of the indomitable spirit of America’s Dust Bowl migrants.

The Evisu Heritage collection is at the roots of the brand. A super premium denim line following the original Japanese collection and focusing primarily on unwashed selvage denim. The collection evolves each season with the introduction of new fabric developments and fits. Look out for the New Vintage Jean - pictured left – an incredibly rare combination of both left and right hand twill in one garment.

Established in 2002, Atelier La Durance is a small scale, independent French denim label producing top crafted denim. Capitalising on quality instead of quantity, they offer only unwashed denim products of striking craftsmanship..

Lee Originals

Produced in Japan,the authenticity of Lee Originals is guaranteed. Rediscovering the tradition and heritage of the brand, the same sewing, cutting and weaving machines as in the 30s, 40s and 50s have been used. All the hallmarks of Lee jeans are evident; cross tacks, hair-on-hide patches, doughnut buttons, Union Worker labels, and Lazy S pocket details to name a few.

Created in 1999 to challenge the blueprint of denim design, Levi’s RED is on a constant quest to challenge the perceptions of jeanswear. The label reinterpreting the design features of classics jeans to push the boundaries of contemporary denim aesthetics to their limit. The working uniform of the Amish community is the inspiration from the ss09 collection …