When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way […]

This little film is really good to set an example: It’s funny up until the point when you realize it’s fake. Keep that in mind when you try to make one of these. You want to leave with a feeling of “are these guys for real”? And obviously, you don’t.

Hmm… my blog just got linked to from this blog at our very own Swedish Ad Age, Resumé. Don’t worry if you don’t understand Swedish. I don’t understand this post either. But I hope it’s meant to be positive. At least I’m proud to be in the company of Nina and David (who by the […]

“What does a fish know about the water in which it swims all its life”? Smart guy – that Einstein character. I’m telling you – Einstein would have made a great planner. It also says something about the value of interdisciplinary endeavors. It reminds me of the Ronald Jones seminar we had at an agency […]

I don’t know how accurate this is, but let’s assume that the average age of childbirth is 20 over the past 2000 years. If that’s the case we are a mere 100 generations away from when jesus lived. That’s really not much when you think about it. – Just one of the random thoughts that […]

By the way, Paris was unbelievably inspiring. Coming from New York just a week earlier, I had all impressions in fresh memory, and it’s striking how different it is. I would say Stockholm is more similar to New York. Paris with all its old history and culture bears a strong authenticity, with a flip side […]

This is another one in the series of “visual wordplay” that DDB are turning out. I can’t help thinking they could really use a business brain in the team. What on earth is the strategy here? Believe it or not, this is supposed to sell a large coffee for 1 Euro to the McDonald’s target […]

There is not much left in the world that is not green, organic, and sustainable. If I want to be evil and don’t care for mother Earth, I’m really stuck with a pitiful selection of Earth-abusing stuff. When I was in New York the other week the apple was really greener then big. Everybody wants […]

So I read that the Finnish agency 358 are drafting players from agencies like KesselsKramer, CPB and 180 (was with all these number names?). I also read that they’re going to work with ideas rather than advertising. Hmm… ideas rather than advertising… It sound ridiculous, but you know – I think they’re right in wording […]

I get our for my morning run. I run by small cafes and parks with newly blossoming trees. I see impeccably dressed old men (old people in Paris don’t get old). I pass under the Eifel tower and turn back towards the hotel. I get lost for a while. All streets have the same name […]

Meeting spring in Paris is not such a bad thing. Sure, I’ve had to work quite a bit, but I’ve also made room for some Chablis and oysters (some of the absolute best oysters I’ve hade in my life), great coffee, and even a reasonable rabbit in plum sauce with a descent cabernet to go […]

Read this ad. Go on. What do you think that the big agencies are saying about this ad (assuming they have read it, which they haven’t)? Perhaps they are saying “If they deliver on that promise, I love them”. Isn’t that the defense that the Cannes-winning old school agencies always put up: “yeah yeah, all […]

What’s better than a free lunch? Well, sometimes, the lunch that you pay for is better. Here is why: Lionell Robbins’ definition of economics from 1935: “Economics is a science which studies human behavior as a relationship between ends and scarce means which have alternative uses” doesn’t accurately describe the field of economics as noted […]

“If I would have listened to the marketplace, I would have built a faster and cheaper horse.” Not such a bad mind – that Henry Ford character. The Henry Ford quote also tells us a bit about planning. It tells us that planning is a creative process – a process where you don’t just ask, […]

It would be really cool actually to combine the three agencies in my last post. Imagine the innovative business minds of Anomaly, the digital understanding of Zeus Jones and the imaginative brilliance of Johannes Leonardo. That would be cool. But then again, watching the original dream team play basketball in the Olympics wasn’t much fun […]

Last Thursday Identity Works invited former Harvard professor, and current Konstfack professor in Interdisciplinary Studies, Ronald Jones, to the agency to talk about creative work across disciplines. The talk was just jam packed with interesting stuff. We probably all see it as obvious that interdisciplinary projects run a much higher risk of failure, but did […]