Marketing Budget Cuts – Should I Exhibit?

2 responses so far ↓

What a great question in regards to marketing and the economy. It is true that budgets are being cut in marketing departments across the globe.

I do believe the health care/medical industry trade shows are continuing on in full force. This is an industry that is projected to show the fastest growth.

Exhibiting companies have increased in the industry in the last two years, and I believe you will continue to see new products developed that need to be brought to market via the trade show floor.

Many exhibitors in the medical industry are following a few specific guidelines in trade show marketing:

Open space to demonstrate the product
Crisp and clean exhibit lines
Multi-media and Hi-Definition and LCD Screens
Focus on technology and education
Less wording with more of a visual display
More portable graphic panels to display product
groups and not just individual products.

Trade Shows are what you make them, and teaming up with an exhibit house that can manage your marketing plans and create solutions is the best bet when you are planning on attending a trade show.

Ask a lot of questions and make sure that the exhibit house is aware of your marketing goals and your marketing budget.

I have attended several trade shows in the medical industry and believe that one of the best selling points of a trade show exhibit is the booth staff.

Having well educated booth staff is key for your product and services.

With the rapid pace of advances in the medical industry, you would be doing yourself a dis-service if you did not train your trade show booth staff adequately, even with the best exhibit booth on the trade show floor, you will need to rely on your booth staff to make it a success.