Thursday, June 17, 2010

On April 19, 2010, three days before Earth Day, Tesco's Fresh & Easy Neighborhood Market launched a reusable grocery shopping bag design contest open to members of the public in California, southern Nevada and Arizona, where the grocer's 159 fresh food and grocery markets are located.

There were 1,300 design submissions made to Fresh & Easy for its Design-A-Bag contest, which has now ended.

Fresh & Easy Neighborhood Market has selected eight finalists out of those 1,300 submissions, and is accepting votes from the public on the eight reuseable bag designs on a special page on its website here. The voting ends on June 30, 2010. Interestingly, all eight of the finalists are from sunny and creative Southern California. None are from Nevada or Arizona, which also has its fair share of creative folks.

After viewing the designs, feel free to share with your fellow Fresh & Easy Buzz readers which one (or two) of the eight reusable bag creations is your favorite. Just click the post a comment link at the end of this post.

Note on the bag designs pictured: The reusable bag design pictured above is by Josephine Close, Los Angeles, California. The design pictured in the middle of the post is by Tiffany Birch, Los Angeles. The reusable bag at the very top of this post is by Gina Disney, Temecula, California. They are three of the eight finalists in the Fresh & Easy Neighborhood Market Design-A-Bag competition. All three, along with the other five finalists, describe the "design inspiration" for their respective bags here.

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