for their paper entitled Using Style Index Momentum to Generate Alpha.

Professors Tibbs and Eakins teach finance at East Carolina University. Mr. William DeShurko, CFP® is the President of 401 Advisor, LLC.

The strategy utilizes the Russell style indexes to take advantage of the significant momentum these indexes have exhibited over certain look back periods. This style index momentum provides a diversified, index-based, low cost strategy that has outperformed on both a raw and risk-adjusted basis.