Q:With so many paperless options out there, what's it like running a paper-focused business?

A: We still continue to sell a great deal of paper product. And in a typical month, we'll have 2 million unique visitors. Most of them are individuals looking for that product. We have 555,000 titles available, more than double our nearest competitor, and a lot of that music is only available in paper form. We also sell a lot of instructional material for children and adults. A lot of people prefer to have the paper form to take it to a lesson. There is definitely consumer value in the actual paper product.

Q:There are also plenty of free music sheets available on the Web. How has your company adapted to face that market?

A: What we found over the years is that there is a lot of consumer value at having a really big catalog. We sell a very broad range of types of music, everything from classical to country to Christian music and so forth. There is certainly a lot of free product online, but there's also a lot of product owned by the publishers. We reach arrangements with them to sell their titles and provide them to our customers.

Most of our customer representatives have music degrees, and I think that also gives us an advantage in customer experience. And we have a group of customers that have gotten to know us over the years, and that loyal base is great in difficult economic times.

Q:Which items are your top sellers?

A: Our consistent No. 1 seller is the song "You Raise Me Up," which was popularized in "American Idol." It's interesting this one has caught so many people's imagination. The Broadway musical "Wicked" also sells very well. Other top sellers are children's instructional series, "Amazing Grace" and the artist Taylor Swift. The Beatles also sell extremely well and, of course, the classical composers.