NGO info on the go

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As PR practitioners working for NGOs, we aim to reach large audiences efficiently and effectively.

The rise of Web 2.0 gave birth to Integrated Marketing Communications, opening new avenues for conversation between organisations and their publics. NGOs are adopting videos as a key strategy to communicate their story, allowing audiences to see inside the organisation, connecting faces with causes.

And if a campaign is correctly framed, planned and executed through ‘human’ terms, these videos have the potential to go viral.