But, although it may seem an act of political hari-kari, it appears to matter little to Bloomberg. For readers not familiar with the political workings of the Big Apple, under the city's current rules a mayor can only serve for a maximum of three terms. And, you guessed it, Bloomberg is in his third term, due to end next year. It's all about the "legacy" now.

Moreover, as reportedly the tenth richest person in the US, with a net worth of US$25bn, Bloomberg needn't worry about finding another job after he exits the role of mayor.

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...