Repeat offender: McGiffin flashed her underwear at photographers at an awards ceremony in March

The show then cut to a commercial break, as viewers were left wondering exactly what the point of the striptease was.

The presenter had told the audience: 'It is National Nudist Day isn't it and I have just come back from my holiday, so I am quite brown, put on a few pounds, I don't look that bad though. Shall I take my clothes off?'

The general tackiness of the scene comes after she and co-presenters had come under fire for their exhibitionist antics at an awards ceremony in March.

McGiffin had flashed her underwear at photographers, as did fellow presenter Denise Welch, while Coleen Nolan raised eyebrows with her low-cut dress.

Then last month American comedienne Joan Rivers had to be removed after she described the actor Russell Crowe as a 'piece of f****** s***' live on air.

As her fellow panellists giggled nervously, an unabashed Miss Rivers explained she thought her expletives would be 'bleeped out'.

Instead, ITV executives bleeped out Miss Rivers herself, hauling her off the show.

The 75-year-old performer later claimed she was 'thrilled' to have been removed during a commercial break.

She said: 'They whipped me off. It's the first time in 40 years,' she said. '

I'm thrilled - everyone keeps saying to me, "What more is there in your career? You've got every award there is".

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Loose woman Carol McGiffin shocks viewers by performing striptease live on air