Posts by Pavlos Linos

Email marketing is a must have for any business growth strategy. While context and personalization has taken prime importance while execution of this marketing strategy, cold emails are a necessary evil. But here’s taking a look at some of the cold emailing tactics that actually work.

Like we have mentioned earlier, popups have always been scrutinized. There have been those in the industry that have claimed they bring down the results a website could generate. But there have also been those who have experienced their effectiveness and almost swear by them!

So how can your business website use them? And which ones are the best suited for you? Let’s take a look!

If you have been in the marketing industry, there is certainly one demand you have come across – increasing the traffic to a website as the primary goal. Most businesses focus on activities that help them drive a decent amount of traffic to their website, which is then expected to explore the products and services they offer, and maybe, turn into leads if not customers.

Let’s be honest, the goal isn’t entirely wrong. You do need to bring people to your business and make them understand what you’re about, before trying to sell anything to them.

In a digital landscape that is fast evolving, it is becoming a must for businesses who are launching new products or services in their target market, to create a build up around them. The reason being, people need to look forward to the value proposition that the new range is going to offer.

But with so many business competing for the attention of a similar target market, how do you make sure your coming soon landing page actually gets you quality leads and customers?

According to the official statement published on the Google blog, a new algorithm update changes includes making content easily accessible to the mobile user. More specifically targeted at the web pages that use ‘intrusive interstitials’ hampering the user experience to promote their own products and services.

Here’s taking a look at why we think mobile popups are still not dead – but all you need to focus on, is the strategy!

Despite offering the best of products or services to their target market, most businesses face the challenge of cart abandonment. Baymard Institute’s study says that the average documented shopping cart abandonment rate is almost 68. 63%.

But you can’t just keep offering discounts for sales right? So here’s taking a look at 8 cart abandonment fixes that don’t involve offering discounts.

More than 50 years ago, the father of advertising David Ogilvy said “Never stop testing and your advertising will never stop improving”. It was true then, it’s still true today, probably more than ever. Keep on reading to see how testing can take your marketing to a new level.

You know that email marketing delivers great results. You also know that email is the best way to build loyalty and increase repeat visits and customers. And you’re not the only one who thinks so. Email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.