John Serpa is a motivational speaker, and the author of LiNK: The Fascinating Ways Our Minds Connect. He's passionate about sparking creativity and innovation by helping organizations move from transactional to transformational. Serpa resides in Chicago, IL, and in his free time, enjoys producing techno music and storm chasing. His weekly blog is @ www.johnserpa.com.

Most Recent Posts

The click of a mouse has very little to do with loyalty to a product or service offering. You can buy “likes” by the tens of thousands and impress your friends with the “numbers,” but the stark reality is that no amount of “like” begging is going to cause thirsty customers to draw water from your well.

So what do you do if you have the next big idea? Invoke the power of social media with a memorable social signature. But . . . there’s a catch. It’s not easy and requires you to hone three fundamental skills in order to maximize the influence it can net you.

"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town."

"As the economy in Europe and the US has stagnated, the content of tweets has grown more dismal. It's striking to see this because it demonstrates the social analytics that mediums such as Twitter can provide."