Snapchat makes play for political ad revenue

The social-media company says its users are not only young, but likely to vote. Here’s the data.

Snapchat wants a share of the millions of dollars that will be spent in political advertising in 2016. And according to data shared with POLITICO, the company has a case to make: two-thirds of the millions of millennials who use Snapchat are likely to vote.

“Younger people are not only on Snapchat but young people who are on Snapchat are interested in the election, are engaged in politics and have a high likelihood to vote,” said Rob Saliterman, head of political ad sales for Snapchat.

Are they nuts? graf:

Many of the 2016 candidates are already using the service to post short behind-the-scenes videos of life on the campaign trail. Only Donald Trump, Rick Santorum, Mike Huckabee and Jeb Bush, among those invited to the last debate, don’t have their own accounts.

Meanwhile, just about every presidential candidate has flocked to Instagram.