Major Brands to Launch Safe Home in Columbia

For Immediate Release: October 11, 2017

To ensure all Tiger tailgaters and fans get home safe during the Columbia’s biggest football weekend of the year, Major Brands, Inc., is offering free rides home this weekend in the Columbia area through its Safe Home After Every Occasion™ social responsibility program. The Safe Home program encourages planning ahead and securing a safe ride home before consuming alcoholic beverages. Through its Free Ride Homecoming program, Safe Home hopes that planning a ride home—before consuming alcohol—will become a habit.

To get your free ride home and to learn how easy it is to plan ahead and to make planning ahead a habit, Major Brands and its Safe Home partners Pernod Ricard and Lyft are hosting three events at Columbia bars on October 20, featuring the Safe Home Squad. At these events, individuals can receive a complimentary ride home voucher from Lyft, as well as receive fun giveaways, while learning how to make planning a safe ride home before socializing a habit.

The Safe Home Free Ride Homecoming program is made possible through the support of Pernod Ricard and Lyft. Pernod Ricard is one the largest global suppliers of wine and spirits. Its leading brands include Absolut, Jameson, Beefeaters and Malibu. Lyft is the nation’s fastest-rideshare company and is known for its friendly and safe drivers, with operations in more than 350 U.S. cities. To date, through its Safe Home and social responsibility efforts, Major Brands and its supplier partners offered more than 65,000 safe rides home across the state.

“As a Missouri-based family owned distributor of wine and spirits, nothing is more important to us than ensuring people enjoy our products responsibly. Safe Home is about planning a ride home ahead of time a habit,” says Sue McCollum, Major Brands CEO. “This program wouldn’t be possible without Pernod Ricard and Lyft. Both of these companies know how important a safe ride home is. So, Go Tigers and Go Home Safe.”

The MAJOR BRANDS SAFE HOME SQUAD will be giving away FREE RIDE HOME VOUCHERS for use during Homecoming Weekend on OCTOBER 20 at the following times and locations:

View the facebook event for more updates and share your photos using #SafeHome.

About Major Brands Premium Beverage DistributorsMajor Brands is a leading Missouri distributor of premium spirits, wine, beer and non-alcoholic beverages, and the largest distributor that remains Missouri-owned and operated. With offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau, Major Brands employs more than 600 people and serves more than 9,000 retail customers throughout the state. Major Brands represents an outstanding product portfolio that ranges from the leading global brands to locally produced craft beers, distilled spirits and Missouri wines. For more information visit, majorbrands.com.