Secrets of the most successful sites

Written by Alan Goodwin

Continued from page 1

Example - I recently changed shipping costs on my site - to my surprise this led to an increase in sales. Postage was originally $2 for orders under $20, $3.50 for orders between $20 and $25 and free over that price. I noticed that I had few orders in $20 - $25 price range. I decided to lower shipping costs to $2 for all orders under $25 and free for over that price. Orders especially increased in $20 - $25 price range.

I know for a fact that very few website owners will do any testing or make any changes. Make sure you do - only way to increase your profits is to try out new ideas.

Content for your site… When writing text for your pages, make sure it is personal. Remember that it is just you and your visitor. Be honest, build up trust so that you gain repeat customers.

Your text needs to be simple and easy to read. Use short sentences and paragraphs.

Emphasize and point out all your benefits throughout your text.

Example - imagine that you are selling a car that does 0-60mph in 5.2secs. Don't just state facts, point out all benefits - be first off at lights, impress your friends, plus increase your safety - accelerating quickly may get you out of trouble!

Securing sale… It must be easy for your visitor to order. Limit options and choices to make ordering process as simple and fast as possible. Use simple buttons like 'Order Now'. Think about details you need when someone orders - don't include irrelevant questions as this will put your visitor off. Do you really need date of birth, occupation, etc..

The power of your guarantee… Use guarantees so that your visitor feels secure and confident in ordering with you. The more security you can give, safer your visitor will feel. This way they are more likely to order.

Use best guarantee you can - longer better no matter whether you are selling an information product or a tangible product. Research shows that you'll get less returns and it will help convince people to order. As always test your guarantee and try using different guarantees.

http://www.Secrets-of-the-MOST-Successful-Sites.com Download your FREE ebook now.Discover profit generating ideas used by people with SIX Figure Incomes - Use these techniques to turn your website into a highly profitable business now.

We interviewed a number of highly successful website owners and discovered how they achieved their success.

Advertising in Ezines

Written by David Callan

Continued from page 1

Users trust Ezine publishers Ezine publishers have developed a trust between themselves and their readers. Just by placing your ad in an ezine, it's more likely to be read because it appears in a publication they like and trust. It works even better when publisher/editor adds a personal endorsement! All this equals more sales for you.

Competition less ferce Ezines offer a "level playing field" for advertisers. In ezines, every advertiser works within same set of rules, so odds of your success are much greater. The best ad writers make most money in ezines, regardless of ad production costs. Most quality Ezines have 5 or so ads at most, whereas offline publications could have up to a hundred, and even then, advertiser with biggest budget and therefore biggest ad always wins.

Very cost effective Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $25 per issue. Very little risk is involved as you should always break even, but most times you will make lots of profit.

Free content for your website and/or ezine: Just a quick note to let everyone know that if they would like to publish this Advertising in ezines article on their website or in their ezine, they can as long as following bio is placed at end of article.

David Callan - admin@akamarketing.com David is the webmaster of http://www.akamarketing.com. Visit his site for free internet marketing articles, advice, ebooks, news and lots more.