After doing up nice websites with interesting contents, the webmasters'
dilemma is usually one of attracting visitors to their sites. Having
more visitors is gratifying; it is a reward that website owners deserve
for putting time and effort into their sites.

Traffic exchange
networks were designed to promote visitor traffic to websites or blogs.
The idea is simple – members of the network surf each other's sites.
Upon setting up an account with a traffic exchange program, you will be
entitled to earn 'credits' by manually surfing other members' sites.
Depending on the program, you may have anything between 0.5 to 1.0
credit for every site you visit. There is a timer at the top or bottom
frame of the page to compel you to remain at the site for a period of
time. This can range between 10 to 30 seconds. You are then required
to click one of the images to correspond with the given image in order
to proceed to the next random site. This is to prevent autosurfing
hacks that may cheat the system.

With the 'credits' you earn, you
can assign them to your blogs. For every visitor you get to your blog,
1 credit will be deducted until all your 'credits' are spent. In a
nutshell, the more blogs you visit, the more visitors you get to your
blogs.

Alas, no program is perfect. While the concept of traffic
exchange sounds good, there are the negative aspects that you should
consider as well. I'll summarize the good and bad points of traffic
exchange.

Pros of traffic exchange

1. The programs are free, that is if you are not buying the 'credits' but earning them.

2.
For some programs, you can specify the category of blogs you would like
to view or the sort of visitors you would like to have. The traffic is
therefore targeted.

3. While viewing other member blogs, you may come across a couple of interesting ones that you can re-visit or learn from.

4.
Since the programs work well only if they have a wide network of
members, the administrators often conduct mini contests and games to
interest the members. You may find some fun in these communities.

Cons of traffic exchange

1.
The biggest negative point is that such traffic exchanges run counter
to many advertising programs, especially those that pay you based on
impressions you get to your site. A notable one is Google AdSense. If
your site's traffic is mainly through traffic exchanges, be prepared to
receive reminders like this from the Google administrator:-

“It
has come to our attention that invalid clicks or impressions have been
generated on the Google ads on your site(s) through users of third-party
programs paid or provided with other incentives to visit your site.
Such programs may include, but are not limited to auto-surf,
pay-to-surf, pay-to-read, or pay-to-click sites.”

2. A
number of the sites that register with traffic exchanges are new sites
and are not worth the time reading. Many of the established ones that
have a good following of readers do not need such traffic exchange
programs to boost their traffic.

3. After surfing for a while,
you would also find yourself looking at the same sites over and over
again, simply because only a fraction of the members are active users.
It may be boring in that sense.

4. While I make it a point to
read some sites, I believe that many people don't. They may be doing
their homework or watching television, and mindlessly clicking the image
after every 30 seconds or so. You may be getting more visitors but
these are not the people who appreciate your blog contents.

Blog Traffic Exchange sites

If you want to have a go at it, here are the ones I think you can consider.

1. TrafficG

This is not blog specific, and you will see a number of non-blog
websites. The ratio of 1:1 is good, and the longer surf time of 30
seconds means that you might get more quality traffic, people who browse
your blog contents.