Sentiance Raises $5.2 million in Series B Financing
Round Led by Samsung Catalyst Fund

ANTWERP (BELGIUM) November 17, 2015 – Belgian startup Sentiance today
announced that it has closed $5.2 million in its most recent round of funding. The
new investment enables Sentiance to enhance the company’s focus on the Internet
of Things. Sentiance provides an intelligent software layer that converts
mobile data into “smart life” opportunities for end-users and delivers
predictive and context-aware services.

By filtering meaningful commercial data out of users’ direct
environment, Sentiance provides Ambient
Intelligence which is automated through a proprietary sensor fusion
platform. The platform empowers companies to build behavioral profiles of
connected users and enrich those profiles with personalized, predictive and
context-aware services.

“We strongly believe that consumers will live much more in sync with
connected devices by 2020. By adding Ambient
Intelligence to those connected devices we will create an easy-to-thrive
digital environment. Context-aware data gathering and personalization is happening
across all kinds of industries,” said Sentiance CEO Toon Vanparys. “We’re
excited about our partnership with Samsung Catalyst Fund; they understand the
value of enriched Ambient Technology and share the vision of a digital
environment that improves our daily lives. The new funding round allows us to
focus on the Internet of Things by providing an intelligence layer that
delivers real added value for the end-user.”

The new funding closely follows an earlier financing round of $2 million
in January 2015. The new round of funding was achieved earlier than expected and
gives Sentiance additional resources to undertake and more rapidly complete its
groundbreaking development projects.

“Ambient Intelligence will help smart devices to be sensitive and
anticipate people’s needs in a personalized way,” said Vanparys. “Sentiance
wants to spearhead this evolution with an expert team in machine and deep
learning methodologies. We want to create the market leading real-time platform
for contextualization going far beyond mere location-based services. The
industry needs experts to unlock the aggregated mass of data these sensors
reveal but with a personalized, proactive and preventive scope.”

Currently Sentiance employs 21 people, with 16 in engineering. Headquartered
in Antwerp, Belgium, Client Success Hubs will be created in Asia and the U.S.
in the next six months.

The financing round, led by Samsung Catalyst Fund, also includes
existing shareholders Volta Ventures, Qbic, Nova Participations and Pamica.

The Samsung Catalyst Fund is a $100 million fund
dedicated to startups focused on disruptive ideas, components, systems and
infrastructure to fuel innovative technologies and business models. With our technology
and global presence, innovators and entrepreneurs can bring their vision to
market more effectively. Among the many advantages innovators enjoy are co-location,
shared resources, seed financing, mentorship, advice from our Innovation
Fellows and corporate development.

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About Sentiance

Powering the IOU - Internet of You

Sentiance is a data science company that uses artificial intelligence and machine learning algorithms to analyze IOT sensor data in order to create a deep understanding of human behavior and context. Sentiance's clients use the platform to create new products and services that turn the Internet of Things into the Internet of You.