Destination Transformation

Note: This article contains adapted excerpts that originally appeared in Fathom’s “EDU Standard: The CMO Edition.” The marketing industry, not unlike the education industry, is abuzz these days with notions…

Google is a leading technology company worldwide, providing top internet-related services globally. As a notable trailblazer in online advertising technology, the digital marketing environment is often transformed by Google’s updates. One of…

We’re often asked, as an organization, what’s our position on content marketing. I’ve written this post to share some broad principles and our approach. The content marketing opportunity Every company—and…

ABOUT FATHOM

Fathom creates profitable growth through digital marketing. Fathom recognizes and appreciates the role all of its stakeholders — customers, employees, shareholders, community—play in its success. Organizations that choose to partner with Fathom get a long-term commitment to growth through data-driven marketing. They also get access to a wide range of passionate professionals and tools with the specialization and expertise to accomplish their business goals.