Misleading Advertising

Advertising in the UK is mainly controlled through codes of practice. In the case of advertisements in the non-broadcast media, |The Advertising Standards Authority oversees and acts to ensure compliance with the British Code of Advertising.

If the advertising industry is not enforcing its code of practice |The Office of Fair Trading (OFT) has additional powers to prevent the continued display or publication of the advertisement, by applying to the High Court for an injunction. In most cases the OFT will ask advertisers to change or remove the offending advertisement.