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John Cho to Star in ABC's Karen Gillan Comedy 'Selfie'

The "Star Trek Into Darkness" star joins as the male lead in "Suburgatory" creator Emily Kapnek's comedy project.

John Cho has landed a new comedy gig.

The Star Trek Into Darkness star, who most recently recurred on Fox's Sleepy Hollow and starred in NBC's Go On, has been cast as the male lead in ABC's single-camera comedy pilot Selfie from Suburgatory creator Emily Kapnek, The Hollywood Reporter has learned.

Selfie, a modern take on My Fair Lady and inspired by the musical, centers on a self-obsessed 20-something woman named Eliza Dooley (Gillan) who is more concerned with "likes" than being liked. After suffering a public and humiliating breakup, she becomes the subject of a viral video and suddenly has more social media "followers" than she ever imagined -- but for all the wrong reasons. She then enlists the help of a marketing expert at her company to help repair her tarnished image.

Cho will play self-assured, successful marketing expert Henry, who is a different breed from today's social media-addicted society. As a challenge, he decides to "remarket" his coworker Eliza. He joins an ensemble that already includes Allyn Rachel, Tim Peper, Da'Vine Joy Randolph and David Harewood. Casting for the regular roles is now complete.

Kapnek will pen the script for the comedy project and executive produce the Warner Bros. Television entry via her Piece of Pie Productions banner. Julie Anne Robinson will direct the pilot.

Cho is repped by UTA and Morris Yorn Barnes. Cho's additional credits include TV's FlashForward, Ugly Betty, American Dad and films such as Total Recall, the Harold and Kumar franchise, Identity Thief and upcoming feature Zipper.