A blog about Revenue Management

Revenue and marketing tips for the hotel industry

Revenue Management Blog

Blockchain technology is one of the most exciting digital technology innovations of recent times, and despite its relative youth, it has the potential to fundamentally alter the way transactions are made and information is both stored and accessed. In this article, we take a closer look at the blockchain, explain what it is, and explore its current and potential future uses within the hospitality industry. What is Blockchain? Essentially, Blockchain is a public ledger, or list of digital records, where transactions are recorded anonymously and permanently. The records, or 'blocks', in the database are secured using cryptography and once information

Blockchain Technology and Its Uses in the Hospitality Industry Martijn
2018-02-16T13:54:58+00:00

The travel industry is constantly evolving as new digital technology emerges. In this article, we explore some of the digital trends that are going to be most significant in the industry throughout the next year: from virtual reality, which is changing the booking process, to augmented reality, which is enhancing the in-person experience, to artificial intelligence, which is fundamentally changing customer service. Digital Trends in 2018 for the Travel Industry Every year, certain key trends emerge within the travel industry, helping to improve the customer experience, change the way people book their travel, or make internal processes quicker, more simple,

3 Digital Trends That Will Take the Travel Industry By Storm in 2018 Martijn
2018-02-09T18:30:41+00:00

As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies are increasingly using AI to carry out customer service tasks, which are especially important within hotels and resorts. In this article, we take a closer look at the way in which artificial intelligence is revolutionising the hospitality industry. What is Artificial Intelligence? Artificial intelligence, or AI, refers to the performance of seemingly intelligent behaviours by computers or machines. Artificial intelligence, as a concept, has existed since the 1950s, but it is only in recent times that technology has advanced

How to use Artificial Intelligence in the Hospitality Industry Martijn
2018-02-09T18:35:25+00:00

In recent years, augmented reality (AR) has emerged as a vital marketing tool, allowing businesses to change the way customers perceive the environment they are in. The technology is extremely valuable to the hospitality industry, because hotels are essentially selling a physical environment, which can be enhanced through AR. Here, we take a look at the ways augmented reality is changing the hospitality industry for the better. What is Augmented Reality? Augmented reality serves to alter a person's perception of their physical surroundings, through the use of computer technology. Augmented reality is often compared to virtual reality (VR), but while

How Augmented Reality is Transforming the Hospitality Industry Martijn
2018-02-09T18:35:39+00:00