Branding / Consulting

British Tourism Authority

Visit Britain has surveyed GCC travellers to UK which showed that regardless of the increase in tourists number, a sense of discomfort has accompanied the visit to the UK.

Visit Britain thought it is impotent implementing its special program in the Arab Market, which it had an experience implementing previously in the Chinese Market and was proven to be success.

Visit Britain wanted to create a new brand to influence the gulf culture to target the gulf visitors through social media and traditional media.

Visit Britain wanted to introduce to all the U.K. based organizations & business to the brand & its goals and guidelines to insure that they knowhow to offer a bespoke service to the GCC visitors ( tourists, students or business people) and that they are “GCC friendly” understand their needs and privacy.