Varför Steve Jobs är viktig för Apple

Steve Jobs works constantly on his products, every waking minute of every day. He lives and sleeps and breathes them. He’s obsessive and crazy and kind of scary — but he’s trying to build something. He didn’t just say, “Here’s my idea: smart phone! BAM! Go make it happen. Ima jump in the sauna.” That simply doesn’t work. God is in the details. In the implementation.