Upfront Digital Media, formerly Legolas Media, is building solutions that provide insights to allow for more precise advertisement targeting. The company does this by providing a marketplace where buyers and sellers of digital advertising space can trade audiences similar to how stock investors trade futures. Companies construct audience segments and target them across a number of publishers.

Upfront Digital Media, formerly Legolas Media, is building solutions that provide insights to allow for more precise advertisement targeting. The company does this by providing a marketplace where buyers and sellers of digital advertising space can t...Show all