Marketing Architecture Process (M.A.P.)

While Cohesion is engaged by organizations for a wide range of marketing, brand and communications functions and efforts, the common key to our work is a marketing and brand architecture approach and process we’ve spent more than 18 years improving. First developed as a method of harnessing disparate positioning and messaging for a Fortune 1000 company, our process has now been employed more than 100 times by companies large and small. For large and complex, top-down, corporate brand assignments. For smaller, single-brand efforts. And for just about every other kind of brand, positioning and communications platform in between.

These platforms work as a foundation for all traditional, digital and social media efforts and become the starting point for the development of specific content creation.