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KENDRICK LAMAR, KATY PERRY AND THE WEEKND LEAD NOMINATIONS FOR 2017 “MTV VIDEO MUSIC AWARDS”

MTV today announced
nominations for the 2017 “MTV Video Music Awards” exclusively on
Instagram Live, with Kendrick Lamar scoring the most of the year with
eight nominations for his video “HUMBLE.” Katy Perry and The Weeknd
are tied for five nominations each. Building on the critical acclaim
of the non-gendered categories at the 2017 “MTV Movie & TV Awards,”
the network also announced the former “Best Female Video” and “Best Male
Video” categories have been combined for “Artist
of the Year.” Additionally, “Best Fight Against the System” has been
added to celebrate videos that inspire viewers to stand up and fight
injustice. The 2017 “MTV Video Music Awards” will air live from the
“Fabulous” Forum in Inglewood, Calif. on Sunday,
August 27 AT 8:00 p.m. ET/PT.

True to their DNA, MTV
is putting the fans in the forefront – unlike other awards shows. In a
global first, MTV announced today’s nominations on Instagram Live with
an elite squad of Instagram stars. To date,
no previous tentpole awards show has utilized Instagram Live to
announce their complete list of nominees. With a combined social reach
of over 30 million followers, the team of Instagrammers included;
Bretman Rock,
Ariel Martin (Baby Ariel), DC Young Fly,
Andrea Russet,
Chantel Jeffries, Ricky Dillon,
StassiBaby,
Jay Versace and Nate Garner.Each influencer was tasked with unveiling a portion of the
nominees on Instagram Live in a successive chain that ultimately
revealed the full list.

Beginning today, fans
can vote for their favorites across eight VMA categories, including
“Video of the Year,” “Artist of the Year,” “Best Collaboration” and more
by visiting
www.vma.mtv.com.
Additionally, voting for the "Best New Artist" award, presented by Taco
Bell®, will remain live through the 2017 “MTV Video Music Awards”
Pre-Show airing at 7:00 p.m. ET/PT. The top two artists
will be revealed during the pre-show, kicking off a live Twitter
hashtag vote with the winner being announced during the live main
telecast.
Nominees for the socially voted category, “Best Song of Summer,” will be announced at a later date.