post-90s

The post-90s generation in China is the young generation who were born in 1990s, a time for Internet booming and rapid economy development. Post-90s are becoming the main consumer force and economy driver in China.

China outbound tourists on average spent RMB 20,000 (US$3,252) during travel per person and shopping is an important part of their spend in oversea trips (57.8%), according to a report released at Beijing Fragrant Hills Tourism Summit, organized by World Tourism Cities Federation (WTCF).

Chinese consumer confidence remained at an historic high in the second quarter this year according to Nielsen’s latest China Consumer Confidence Survey report. And, both male and younger consumers (less than 30 years old) are more confident the same as in global scale. Chinese consumers’ willingness to spend also rose in Q2 2014.

Baidu announced its new plan for Baidu Tieba last Friday that it’s going to help enterprises connect with fans through Tieba online community on both PC and mobile. Baidu Tieba will invites enterprises, organizations and media to open official Baidu Tieba account, with support such as Tieba management access, data, search marketing and mobile technology […]

Ma Jiajia, who owns a sex shop named Powerful, caught the eye of the media in 2013. As a post-90 girl, she was quite successful in building a brand and marketing. Her creative marketing ideas were highly appraised by entrepreneurs. Many companies invited her to give them advice and suggestions on marketing.

Renren released their new mobile app on November 26 2013, re-positioning to target young students as their core users. It could also be viewed as the return of Renren. In 2009, Renren changed its name from “xiaonei” to “renren” and allowed non-student users to register accounts. It encountered strong objects from some students then, they […]

Mobile transaction occupied 20% of total on Double 11, and the transaction grew 560% compared to 2012. This was regarded as the omen of mobile shopping outbreak. Nearly half of post-90s used mobile phone to purchase on Double 11, 2013. It means that online shopping began to transfer from PC to mobile.

61.7 % of 16 million post-90s surf the Internet everyday, which accounts for 13% of the total number of China Internet users. About half of China post-90s generation use internet more than four times per day; over 40% of them surf internet through mobile devices.

In this report, we will provide you the analysis of companies’ official weibo accounts in August 2012, including Weibo operation, interactive influence and followers’ activity . The data used is authorized by Sina Weibo Open Platform. Besides the characteristics mentioned above,the popular keywords of appliance industry is quite related to the hotspot issues, such as […]

With the rapid development of the Internet, the post-90s have shined on the China Internet. They represent a new generation in China, especially in the Internet. 61.7 % of 16 million post-90s surf the Internet everyday, which accounts for 13% of the total number of China Internet users. In addition, the annual consumption by […]