Kellogg brings bold ideas to the table, and we gather the people who can affect change. The world knows us for combining the power of analytics and people. This is what we teach. This is how we equip leaders to think bravely.

Whichever program you choose, you will enjoy an unparalleled education, taught by our exceptional faculty and grounded in the unique Kellogg culture. Regardless of the path, your destination remains the same: a world-class management education.

Kellogg offers courses, such as Advanced Management Programs, to help professionals improve leadership, strategic and tactical skills and develop cross-functional understanding of organizations. Learn to overcome new challenges in a dynamic environment, to scale and work effectively on a global platform, and to build a common leadership culture.

From day one, Kellogg students become part of a global network of 60,000 entrepreneurs, innovators and experts across every conceivable industry and endeavor. Our alumni exemplify excellence in management. They represent the advantage of the Kellogg experience.

A Kellogg team has once again come out on top at the Adobe Digital Analytics Competition.

One-Year students Alex Bourdeau, Yajur Kapoor and John Elder, all ’15, bested 66 teams to take first place in the case competition. The event challenges students from universities across the nation to use Adobe’s data analytics software to tackle the challenges real-world companies face online.

Bourdeau, who pulled together the team based on the strengths each member brought to the table, had his eyes on this prize even before he entered Kellogg. He first heard of it when he was a prospective student, discussing Kellogg’s analytics offerings with people currently in the program.

Bourdeau is pursuing a managerial analytics major and saw the competition as another way to up his big data game at Kellogg.

Kellogg is known for having the leading data analytics curriculum with 11 electives, include three introduced this year. The curriculum is designed to give students a comprehensive understanding of the power of data science and its managerial applications.

A team of 1Ys

The team is rare among case competition teams in that it is entirely made of students in Kellogg’s One-Year Program. Bourdeau is also president of the One-Year Program Students Association.

“We really wanted to come out and represent the 1Y class,” Kapoor said.

This year’s challenge to students was to use Adobe’s data analytics software to improve the performance of Lenovo’s website in Mexico.

With only a smattering of Spanish among the team members and Google Translate at the ready, the trio looked to benchmark the sites performance against comparable websites in Mexico and beyond.

“Once we actually established those benchmarks, we could figure out which metrics Lenovo Mexico could perform better on,” Kapoor said.

They decided to focus on the user experience, separating themselves by not only identifying areas of opportunity, but also by presenting concrete plans to get there, Elder said.

“There was a lot of room given for creativity,” Elder said.

‘A very proud moment’

Six teams made it to the final round in Utah in November. Adobe reads the fourth-place winner first, then the third-place winner, then second, leading to a moment where the team members didn’t know if they were first or didn’t make the cut at all.

“I think there’s also a really exciting element to case competitions that I certainly appreciated, and that’s the opportunity to represent the Kellogg School,” Bourdeau said. “That was a very proud moment.”