Attn bergs : Zucker and Sand..How to take on Google and generate millions of $ revenues.

e-commerce : This has hit stratospheric levels this year. From when the term made its debut a few years ago, some data I have seen suggests that this year over 1 bn$ worth of goods and services were traded just on cyber Monday.

Social Media : This year we saw Google make a huge push on to this space with G+ and they are pulling all their punches to make it a big success. Facebook’s responding with updates, modifications etc to stave them off.

An advantage Google has is their search engine. From what I understand, G+ data will be added to Google search results and perhaps end up giving brands better results with them ending up higher on search results.

There’s also growing research that suggests that consumers shopping on-line use social media to enquire of their friends before shopping. I have myself seen friends enquiring of others wrt brands they are in the market for.

Today Facebook’s Search function is completely under utilised. You can use it only to search for Names of pages..be it of people or brands. ie Your search result will only show you names of those who have pages.

My suggestion to the Bergs is to use that Search to search through people’s status updates as well. That way if I am looking for a specific brand the results will throw up updates of my friends who have mentioned that brand and I can see what they have to say.

This way my search in Facebook tells me what my friends are saying about something I am interested in.

It could be a product I want to buy, it could be a holiday spot I am scouting or even an ongoing event. My results get me immediately to what the opinions already out there are, and I can follow up with specific targeted Qs to the friend who’s said something useful.

The social media community is more trusted, richer etc and the search results are immediately useful and relevant.

So the next level of Search is to find out what my friends are saying about something I am searching.

Facebook knows what my friends are saying. They just need to add Search to it and they have immediately got to the next level of Search. And takes on Google in its weak spot as Google searches in the ‘white spaces’.

If I am a brand I want to be present when friends are talking about me or my category. Where better than when a Search is taking place amongst conversations and status updates.

Facebook looking for additional revenues has these Search results to be sold using targeted key words ads like Adwords.

So that’s my Santa present to Mark and Sheryl, if they are not thinking along those lines already..

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As you would expect, all thoughts, views, opinions etc expressed here are entirely my own and have no reflection or support of my employers..past, present or future.
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