Field Research

The source of most Mexican fruit and vegetable exports until 2010 was Sinaloa and the Bajio, mostly the states of Querétaro, Guanajuato and Northern Michoacán. However, in the past decade, Jalisco has become an important producer and exporter, especially of avocados and berries.

Jocotepec, a city of 40,000 that is 70km or 43 miles south of Guadalajara on the western edge of Lake Chapala, grows a third of Jalisco's berries. The Cd Guzman area 135km south of Guadalajara has over half of Jalisco's berries, and the Tapalpa area 120 km southwest of Guadalajara has a sixth.