Colors are in the air. The most colorful and joyful festival is knocking the door. It will be a cheating for your customers if you’re sitting and have not planned anything for them.

And if you’ve planned something for your customers, then have you decided how to make them aware of that?

Now, thinking as a marketer, Festival days are the golden days for any marketer. All you have to do is to present yourself and your services as brilliant as possible. But the main problem is deciding the way of media through which you can deliver your brilliance.

Being a smart marketer you can’t avoid any of the media but concentrating on the best media is a very decisive issue.

There is myth flowing nowadays among marketers regarding that “Email Marketing is dead ” and there are no reasons left to invest in it.

Trust me, I can give you 10 reasons to prove you wrong and to make you aware that why we should never leave the hands of Email Marketing following some of the useless myth.

#I. Email marketing was the biggest marketing channel on Black Friday, driving 25.1% of all transactions, according to Custora. Beyond email, 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales. (Custora)

#II. Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns, according to Salesforce. Research data (39%) and transaction data (37%) were the next two most common sources of data. (Forbes)

#III. US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined. (eMarketer)

#IV. Seventy-two percent of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” Postal mail was a distant second with 48% of respondents. (MarketingSherpa)

#V. Email marketing ROI is the second most easily measured (after paid search), with 39% of marketers rating their ability to measure the ROI of the email marketing retention efforts as “good.” (Econsultancy)

#VI. Twenty-three percent of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale, according to Bizrate Insights. Forty-five percent of abandoners hoped to receive a coupon for free shipping with no minimum purchase.(Econsultancy)

#VII. The top 1% of most viral emails generated in excess of 1 forward for every 21 opens, with a handful of the more than 400,000 campaigns analyzed generating forward-to-open rates of more than 100%, according to Litmus. Meanwhile, the bottom 5% of email generated no forwards at all. (Litmus)

#VIII. Fifteen percent of the top 500 internet retailers didn’t offer an email signup form on their website, and 8% required account creation to opt-in, Only 6% of retailers used a confirmed or double opt-in process. (250ok.com)

#IX. The top 1% of most viral emails generated in excess of 1 forward for every 21 opens, with a handful of the more than 400,000 campaigns analyzed generating forward-to-open rates of more than 100%, according to Litmus. Meanwhile, the bottom 5% of email generated no forwards at all. (Litmus)

#X. Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns, according to Salesforce. Research data (39%) and transaction data (37%) were the next two most common sources of data. (Forbes)

I hope I have given you enough reasons now to not leave the hands of Email Marketing, after all, festivals comes once in a year and enjoy this coming feast with heavy leads by choosing the right direction and holding the right hands.