Storytelling, Made Easy

Admit it: Most videos you watch are usually forgotten — right after you watch it.

Why? because the story didn’t resonate with you.

Your company’s video should only serve one purpose: To connect your brand with your intended audience, and to foster new relationships.

Only then, will your video translate to more sales for your business.

It all begins with awell-told story.

承认吧：通常，你会忘记大多数已经看过的视频 – 有些甚至刚看完就忘了。

为什么？因为故事没有与你产生共鸣

你的视频应该只为一个目标：让你的品牌与它的目标观众产生共鸣，并且有故事性，可以加强这种联系感。

只有这样，你的视频才会为企业的带来更多销售机会

这一切都起源于一个引人入胜的好故事。

Here are 3 keystone storytelling hacks to pack into your next video:

以下是3个故事叙事的关键点，以便为你的下一个视频做准备：

1. Create a Vibe, Not Just Visuals

创建氛围，不只是视觉效果

Visuals aren’t enough. Getting the right visuals recorded to perfection is one thing, but backing your video with your a powerful storyline makes your video 20X better.

Before you kick start the process of creating a video, start with this question:

What do you want your viewer to feel?

光有视觉效果是远远不够的。得到完美的视觉录制效果是一回事，但强有说服力的故事情节支，则会让你的视频好上20倍。

在你真正开始进入视频创建过程之前，从这个问题开始

您想让观众产生什么样的感觉？

Start with the end-emotional result.

Figure out the human-to-human effect you want to achieve. This will streamline the process of designing your storyline as well.

Do you want to convey an argument, entertain, inspire your viewer?

Whatever the after effect, make sure it aligns with your brand’s value and image.

从最终的结果开始。

弄清楚你想达到的人-对-人的影响。这将简化你的故事情节及设计过程。

你想传达一种观点同时又能够娱乐、激励观众吗？无论之后的最终效果如何，你要始终确定它与你的品牌价值和形象是一致的。

2. Focus on Delivering “One Message”

专注于传递“一个信息”

What’s that ‘one thing’ you’re trying to say about your brand? Make it loud and clear.

If you run a restaurant and you’re emphasizing food safety, then all your recorded footage and voice-overs should support it. Selling organic pork? Film how your pigs were raised from your dedicated farms, organically.

Tip: The contents of your video should always hold the solution to your audience’s problem.