insights

Archive for March, 2016

Making a Prediction is Easy. Making it Believable is Hard, Especially for an SEO Program

March 30th, 2016

If you heard Kevin Ashton who just spoke at the TAG GA Technology Summit, you know you could apply this comment to weather forecasting as well as an SEO campaign or sales forecasting. About the only time you can be confident in a prediction without knowing how believable it is, is if the prediction is […]

Content is King. Engagement is Queen. Top SEO Agencies Know Both.

March 15th, 2016

So you don’t want to be beholden to Google to gain more customers, clients or patients. You have a good product, good pricing, and testimonials from some friendlies. Why can’t you keep it simple; “keep it 100”? Heck, there is military strategy that relies on going around the flank instead of head-on with your competition […]

The Type of R&D That Small Businesses Can Really Use

March 8th, 2016

If you are looking to grow your business to find more clients, customers or patients without spending a fortune, then the tactic that my friend Steve Clements of The Medical Practice Resource Group uses is something you should consider. It applies to many parts of your business, including SEO. It’s the other R&D, not research […]