October 2009

January 2009

January 29, 2009

Value Creation - Jan. 29, 2009: How do we orient creativity in the service of business stakeholders? How does design create benefits for top-line growth and bottom-line profitability?

In this Icon-o-Cast episode, Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments.

Larry is an innovation strategist, professor at the Institute of Design at Illinois Institute of Technology and president of The Doblin Group, an innovation strategy firm based in Chicago.

Lunar’s project explores the power of creative expression to make people stop and take notice...to compel them to Stop+Think, Stop+Behold, Stop+Act or Stop+do all three.

In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.

Rather than focus on design solutions that seek to mitigate the effects of bad habits or change the individual with the bad habits, Ken's team developed designs that honor, celebrate and playfully interact with those habits through their design.

January 09, 2009

Travis Lee, Lunar's sustainable engineering lead, and Alberto Villarreal, the company's senior lead designer, spoke with GreenBiz Radio last month about clients asking for greener designs, the challenges of lowering product impacts, and how Lunar helped HP reduce materials and save money. Our Elements initiative guides both the greening of its internal operations and the products it makes.