Sound and Vision are now able to offer on its online store and through the Bolton retail outlet the latest 37 inch 3d ready LED by Sony, the KDL-37EX723BU.

With so many choices of LED, LCD and Plasma screens on the market, when you are looking to buy a flat screen television it can be a confusing time with so much choice on the market.

If you are looking for an awesome widescreen flat panel television that can offer you a great deal whether you are a general tv viewer or the biggest av nut, then you donít have to look any further than the Sony KDL-37EX723.

The Sony KDL-37EX723 delivers a picture with ultra high contrast, enhanced colour palette and improved energy efficiency, all of which is down to the Edge lit LED technology offered by this unit.
Viewing pleasure is also further enhanced as the Sony KDL37EX723BU has an option allowing you to turn on a light sensor which will adjust the screen brightness to suit the brightness in the room you are viewing the TV which optimises picture quality and in turn uses less power.
With motion detection technology, the tv also uses less power consumption by turning the power hungry tv image off if it detects no movement over a period of time.
When you come back into the room the tv automatically turns itself back on.
If no motion is detected for half an hour then the tv switches to standby.

With the Sony KDL37EX723BU you can enjoy pictures whether from movies, games or regular tv channels in stunning 3D by purchasing the additional eye wear.
Wirth a brilliant wide viewing angle the Sony KDL-37EX723 3D high definition picture is stunning wherever you sit.
It is not just 3D pictures that are amazing though, as Sony have also thought about the Sound as well, giving you 3D sound that has a 5 channel audio effect through your tv speakers with an effect called S Force 3D front surround.
2D pictures are also given the same picture quality as well.

Images on the Sony KDL37EX723 when watching action sequences such as sports or when playing on your games console are improved as the Sony offers Motionflow 100hz coupled with backlight blinking XR200 pro technology so that images are displayed clearer and with less judder and blur.

An amazing feature of the Sony KDL-37EX723 is the built in Freeview HD tuner allowing you to watch a whole host of channels ranging from documentaries to sport and all at no extra cost to you unlike Sky or Virgin media where you are charged monthly and there is no subscription fee either.
All you do is plug the 37inch LED/LCD into your existing tv aerial to enjoy channels in stunning HD.
(Please note though Freeview HD is not available in every area, you will need to check this out).

Maybe you like to keep in touch with friends and family a lot, well you can do this with the Sony KDL-37EX723 as it has built in Skype technology allowing you to make free video and voice calls easily by just connecting up a camera and microphone and off you go.
You can also access online services through the television to BBC iplayer, demand 5 and more.

If the viewing and picture effects are not enough to impress you, how about the other benefits such as being able to connect your digital camera or mp3 player to view pictures and listen to music in High Definition as with 4 HDMI inputs and 2 USB connections you cant go wrong.
When you are not using the tv why not use the picture frame application and turn the tv into your favourite family image or one of the pre loaded images.

So as you can see the Sony KDL-37EX723U is more than just a television for watching movies on it can make you feel with the stunning picture quality like you are there at the cinema or become engrossed in a film with the visual effects being portrayed just as the director Intended you to, the Sony KDL37EX723bU will keep you satisfied for many years.