Learn Digital Marketing

This special two days comprehensive course is all about tapping social media sites potential for branding, sales, public relations, and much more.

For whom? This course is for anyone interested in advertising and marketing, corporate types, small businesses, educators, and everyone in between.

Marketers who already use Facebook, etc., but wants greater success.

New marketers and IT professionals who wants a kick-start.

Entrepreneurs seeking to promote their products and / or services in social media space.

Teaching professionals who would like to first learn and then teach the subject: Digital Marketing.

Advertising agency and public relations officers seeking an edge in social media marketing.

SME who wants more friends, business, and prominence for their brand.

Students to learn cutting-edge technology ahead of others and for better placement.

How many days? Day one is introduction, discussion, case studies, question / answer and actual demo of TWENTY digital platforms. Day two is hands-on with advance techniques, where you can actual get started with social media websites. On both days, you may bring your laptop to experience the thrill of social media.

When? DAY 1 – Saturday, 18 May, 2013. DAY 2 – Sunday, 26 May 2013.Time? Both days 8:30 a.m. to 1:00 p.m. [8:30 to 9:00 Breakfast and intro]Program outline: Day one is for beginners – twenty digital platforms will be introduced, and day two is advance topics. If you already know little bit about social media you may come directly for the Day 2. Authentic training material from Facebook, YouTube and LinkedIn will be used for training besides lots of CASE STUDY and examples.

For more info do not hesitate to contact Jyotindra Zaveri (aka Jyoti).Benefit: This Social Media Marketing training will give you insights about – how to leverage tools like Facebook, Twitter, Pinterest, Blogging, LinkedIn, online videos to increase your online visibility, reach new customers & build brand loyalty, viral marketing.
Some of the topics that will be covered in the practical training.

How to make your own unique newspaper. Click here to see example.

How NOT to use Facebook. Security guidelines.

Pinterest Boards for Branding and CRM.

Steps to create a successful viral campaign.

Leveraging festivals and bank holidays (there are numerous, you know).

Evaluating the risks and opportunities of your business on social media sites.

Building customer relationships online and interactive marketing.

A guide to blog rules and social media marketing guidelines document.

Facebook / LinkedIn paid marketing campaigns.

Questions about ‘Social Media Marketing’? But you do not know whom to ask? Here is a chance to stay ahead of competition. No previous experience or knowledge about internet technologies required, for first session.

You are welcome if you are net savvy, but don’t’ worry we will not be discussing bits & bytes to understand and operate networking sites. Do not worry this is not computer program course.
Accelerate your career. By the way, MBA in marketing or IT is not enough; learn new trends by attending this unique training program.Faculty: Mr. Zaveri is specializing in Internet marketing using various digital platforms. He has mastered twenty digital platforms. Thousands of training programs conducted successfully by Prof. Zaveri. He is IT professional since …1975. Formerly with IBM, specially trained in Germany. He will personally take both days classes. Author of eight books including a book on ERP.

Click here to view complete profile of faculty Jyoti sir.Important: Jyoti can set up and manage your digital platforms. I also undertake in-house training assignment.
Value proposition: One week FREE email support by Jyoti. Post training email discussions makes the time and money spent in your training more valuable.Course fees: Please email j.zaveri@dnserp.com Note: Second session is for advance social media optimization techniques. Optional: You may bring your laptop for both sessions with your own USB modem.

Early bird discount: 10% discount if registered one week before the session date, if enrolled before 11th May 2013.
Additional group discount: 10% for two or more from same organization.

How to register? Send email giving your name, designation, organization, website and mobile number to j.zaveri@dnserp.com WITH cheque details.

600 people reached the top of Mt. Everest in 2012. This Blog got about 3,900 views in 2012. If every person who reached the top of Mt. Everest viewed this Blog, it would have taken 7 years to get that many views.

Here are some innovative ideas that bridge the gap between Brick & Mortar and Click & Mortar.

Automaker Renault used the innovative “Facebook Pillars”.

Simple, Innovative and Fun

AutoRAI Motorshow is an automotive event in the Amsterdam, Netherlands, and featured brands such as BMW, Audi, Mercedes, Porsche, Ferrari, etc. How to get competitive advantage? Renault cars were accompanied by especially designed Facebook pillars. The 2,50,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook “Like”, posting a link to that car on the card bearer’s profile, as shown in the video above.

Here is an idea # 2

Innovative ways the offline world is making the most of the online world

C&A a Brazilian fashion retailer, has an IT enabled idea to bring customers’ Facebook approval into full view in its real-world stores. It has posted photos of a number of the clothing items it sells on a dedicated Facebook Page, where it invites customers to “Like” the ones that appeal to them. Special hangers on the racks in its bricks-&-mortar store display those votes in real-time, giving shoppers a clear indication of each item’s online popularity.

For more information regarding comprehensive overview of an entire market, click here to view Brand Analyses, Facebook Page Like, and Facebook Talking About figures………in the real-time!

Do you think innovations, such as above examples, will become more and more common? Can you afford to be left behind? We will appreciate your comments, shares and of course Likes.

Find out from which countries visited this blog website, report also gives numbers about various posts, and date on which viewed most, and so on. See the report to learn more. Don’t you think this is interesting?

Social media represents a vast opportunity to connect with greater numbers of prospects and even existing customers, potentially at a fraction of your traditional marketing costs.

BatchBlue’s Batchbook CRM software is #1 and stands out as the most social solution, with social media support a central feature of its design. Indeed, BatchBlue bills itself as “Your social CRM.” SugarCRM in its latest release has added social capability, but in a limited form, essentially allowing you to include “Activity Streams” to monitor Twitter and Facebook feeds.

This, however, is only a portion of the social networking integration that Batchbook provides. For example, its social media SuperTags allow you to display a contact’s blog posts, tweets, and other feed items alongside their contact history. As our user reviews show, customers appreciate Batchbook’s unique social media integration and organization features, including its dashboard and SuperTags.

Another differentiator is each vendor’s focus on small business. “BatchBlue was created with one goal in mind: to create useful, user-friendly software for small businesses.” As users attest, BatchBlue is devoted to the customer experience and offers extremely easy setup and use, as well as exceptional support.

SugarCRM is a software company based in Cupertino, California. They produce the web application Sugar, also known as SugarCRM, which is a customer relationship management (CRM) system that is available in both open source and Commercial open source applications.

Sugar’s functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.“The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums.

Bottom Line: SugarCRM is an excellent product with a full array of CRM features that has been augmented by a limited degree of social media support. For small businesses looking for the most extensive social media integration, plus ease of use, exceptional support, and the lowest cost, Batchbook seems the clear choice.

Social activist Anna Hazare has launched his blog in Marathi, Hindi, and English using the WordPress digital platform.

Actually the post will be done by Parulekar Raju and Kuvalekar Vijay. This is a good example of out-souring your blog activities. WordPress is a popular digital platform to make your Website using the Web 2.0 technology.

We recommend blog strategies as follows:

Blog is one the important digital platform for social media strategies.

Recommended best practices for Business Blog. 1) Prepare a document containing guidelines and rules 2) Use blog monitoring technology – e.g. Blog analytics and 3) Plan periodic training to all staff, especially sales and marketing professionals to leverage the power of interactive websites, that is called Blog.

Educate the stake holders. Enterprise wide training should be planned and HR can keep track who has attended, number of hours, etc. Appoint chief of Blogging ( a person who will also control passwords). Make sure CEO and other senior management also is attending the training sessions, even if they are not planning to use. This is to ensure everyone understands the risks and rules of using social media web sites.

The aim is to ensure users use the sites like LinkedIn, facebook, or twitter in a responsible way. It is necessary to educate them about the consequences of not following the rules and guidelines. You must have noticed that people use email with disclaimer footer in emails because they know it is legal, etc. However, the blog posting is also like email, a written electronic record.

It may be prudent to make individual sign a document that they have read and understood the blog rules. Interactive sites use email id and secret password to restrict access. It is necessary to have a clear idea about the passwords and control of using email id.

Here is a video demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

We will help you in using the blogs and social media marketing techniques effectively. You should try blog instead of traditional methods of print advertisements, Television, Yellow Pages, and so on. All together it is a lot of work, but it is well worth it, and it does pays off at the end. There is a lead time of three to six months for your blog to catch-up. So what are you waiting for? Go ahead start your own blog using Google’s Blogger or WordPress because it is free and it is fun. There are many blogs targeting the emerging market in India.

You can make an animation movie easily with no previous experience as such.

A digital platform is available for making an animation movie. You type something; they turn it into a movie. This revolutionary approach to movie-making is based on an almost universally held skill — typing.

Steps: You need a script. Decide one character or two. Type in the dialogs. You may select some options like background music, action, etc. The sound Preview and edit if necessary. Finally upload to YouTube.

Sounds simple? Because it is simple. This digital platform is called “xtranomal”

Let me quote based on the site: “Xtranormal’s mission is to bring movie-making to the people. Everyone watches movies and they believe everyone can make movies. Movie-making, short and long, online and on-screen, private and public, will be the most important communications process of the 21st century.

Design your own scene. The site offers a variety of artistic sets and actors to fill your stage, camera angles. Unleash your inner “Producer & Director”. You can frame your action by selecting a pre-defined camera shot, making and saving your own setup.

That is the power of the digital platform. Techies would like to call Web two point zero. You can make your own content, edit and distribute all over the world. Everything is in the cloud. For instance, I have a subtle message in this short ( ~ 4 min.) clip about corruption.

You can use this idea for training, education or marketing purpose on the net. .

I am sharing this digital platform with you because I think you can convey your message using cartoon character more effectively. Do not hesitate to contact me for any support. What do you say? Please leave your comment.

Demo of reports giving information on – how many people are visiting your blog or reading your ppt, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog.

Scribd.com Document publishing in HTML5 and web analytics.

YouTube analytic reports called ‘Insight’. Above video clip demonstrates the YouTube reports giving information on video such as how many views, from where viewers are coming, which videos are most popular.

The point is, unless you measure how can you improve? Start making your matrix by measuring. You can fine tune your social media marketing strategies based on these analytics to get the maximum out of your social media marketing plans.

NY Times will be ending the free online usage. This is the 3rd largest U.S. newspaper. For past fifteen years the same was free. The New York Times will start charging people for unlimited access to its website and mobile services this month. After the 20 free articles, the smart Web surfers will still be able to read an unlimited number for free if they can find them through search engines run by Microsoft’s Bing and Yahoo, or through links posted on content-sharing sites such as Facebook and Twitter.

The Times is imposing a daily limit of 5 items for traffic coming from Google, which processes about two-thirds of all Internet queries.

FAQ 1: Can I still access NYTimes.com articles through Facebook, Twitter, search engines or my blog?

Answer: Yes. NY Times encourage links from Facebook, Twitter, search engines, blogs and social media. When you visit NYTimes.com through a link from one of these channels, that article (or video, slide show, etc.) will count toward your monthly limit of 20 free articles, but you will still be able to view it even if you’ve already read your 20 free articles.When you visit NYTimes.com by clicking links in search results, you’ll have a daily limit of 5 free articles. This limit applies to Google and other search engines.

FAQ 2: How can I keep track of how many articles I have read each month?

When you get close to your monthly limit, pop-up alerts will begin to appear at the bottom of pages you read on NYTimes.com. The alerts will tell you how many free articles remain in the current month. Note that the number of “remaining” articles does not include the article you’re currently viewing; the current article counts as an “already read” article.

Do you think other newspaper will also follow this kind of charging algorithm? Give your comments and do share this news about news.

At 2 a.m. this morning, clocks moved forward an hour with the shift from standard time to Daylight Savings Time (DST). This is logical change and not adaptive change. This is logical because everyone is changing their timetable. For instance, getting up one hour early due to ‘Daylight savings Time’ is logical. No huge adjustment of life priorities is triggered. Our body clock can change without much difficulty. But if you decide to get up one hour early to do meditation or go for swimming is difficult, because it is adaptive change. In both examples same thing ‘get up one hour early’ is involved.

Using new technology such as Blog is adaptive change. No matter how hard you try some people are not comfortable using facebook or LinkedIn. You must have seen the clip that shows expert secretary changing from typewriter to a PC, and throwing monitor, because she is used to do the carriage return. Or changing from manual system to automatic ERP system is a painful transformation. Changing from legacy way of marketing and using the digital platforms is not an easy because it requires adaptive change.

Daily we make logical changes. We use our training to solve routine problems, such as dealing with customer’s negative feedback, or altering action plan when sales target is not achieved. We do customer survey and make a road map to address the issues. But note that these examples are pertaining to external changes.

On the other hand adaptive changes are transformative, which compels us to change from inside, in the mind. We want to reign in our temper because it is affecting our relationships with customers and colleagues, but not matter how hard we try we cannot ‘control’ it. Our frustration spills over, and now we have to fix the damage.

Anupreksha or the cognitive behavioral therapy is a psychotherapeutic approach, which aims to solve problems concerning dysfunctional emotions, behaviors and cognitions through a goal-oriented, systematic meditation procedure. There is empirical evidence that this is effective for the treatment of a variety of problems, including mood, anxiety, personality, eating, substance abuse, and psychotic disorders. We can treat ourselves by a meditation technique; there are treatments for specific psychological disorders.

Only by fixing our inner feelings of frustration can we make an adaptive change. We could decide to use cognitive behavioral therapy or Anupreksha, or some other method for the internal change. To make such changes you need to recognize when you are facing an adaptive change, that requires subconscious level of thought and effort.

The real leadership, the kind that surfaces conflict, challenges long-held beliefs, and demands new ways of doing things-causes pain. When people feel threatened, they take aim at the person pushing for change. As a result, leaders often get hurt both personally and professionally.

Social Media Business EvangelistJyotindra Zaveri (a.k.a. Jyoti) is a senior Social Media Marketing Consultant and TrainerIT professional since ...1975 with academic credentials in electronics and electrical engineering from VJTI, Mumbai, India. Formerly worked in IBM, trained in Germany. BUSINESS INFO:1. Organizations outsource their Social Media Marketing […]

Crossword Puzzle focusing on Digital MarketingAnswer Social media crossword puzzle answerCluesAcross2. Leading Social media agency (5,6) (Tip Jyoti Social)5. What not to do frequently on Social Media? (4,7)6. Distribute brochures electronically (10)8. The number one digital platform (8)10. Digital marketing where money is (9) (Tip Mobile)11. Sr Social Media […]

Crossword Puzzle focusing on Digital Marketing. Please try to solve and give your answers in the Comment or by Messenger! Clues:Across2. Leading Social media agency (5,6) (Tip Jyoti Social)5. What not to do frequently on Social Media? (4,7)6. Distribute brochures electronically (10)8. The number one digital platform (8)10. Digital marketing where money is (9 […]