Social Knowledge Sharing Tool in Popular CRM Systems Will Help Sales Teams Get Answers Faster and Increase Revenue

AUSTIN, TX, September 26, 2012 – Bloomfire, the standard for knowledge sharing in the modern workplace, today announced a new technology integration initiative to extend Bloomfire’s features into a selection of industry-leading cloud-based business systems. Bloomfire’s announcement is the first of many upcoming integrations into a variety of social, CRM and CMS tools in the coming months.

Bloomfire is a knowledge-sharing tool for the modern workforce, and provides the right blend of social features with convenient content creation tools to harness the valuable tribal knowledge typically buried in emails, phone calls and hallway conversations. Bloomfire’s embedded content creation tools enable instant authoring and sharing in every form, from text documents to live videos so that employees spend less time searching for information and more time being great at their jobs.

To begin the new initiative, Bloomfire is announcing an integration with Salesforce.com, bringing its social knowledge sharing tools to the industry’s leading CRM and cloud-based software provider. The integration allows users to connect directly to Bloomfire from Salesforce.com and send posts, comments, updates, queries and answers, as well as invite users to Bloomfire communities. Ultimately – the integration puts organizational knowledge at the fingertips of every one of your CRM users.

“Underneath every business problem, there is a learning problem,” said Craig Malloy, CEO of Bloomfire. “Bloomfire’s integration initiative combines our leading social knowledge sharing capabilities with a world class CRM leader, helping people harness their knowledge and instantly share among the community. This new approach creates a thriving, dynamic resource that helps customer-focused employees to react and adapt quickly to the demands of the market, and pumps up the bottom line.”

All Bloomfire activities including posts, comments and updates will be captured in Salesforce.com Chatter stream. Users will be able to log in using single sign-on (SSO) and launch Bloomfire within the tool itself, as well as customize hash tags for ease of tracking and referring the appropriate Bloomfire community. All users will be able to search and browse content, ask and follow experts and create content right inside the app.

Bloomfire’s embedded content creation tools enable instant authoring and sharing in every form, from text documents to live videos. Users securely upload any kind of content, post questions and answers, browse using powerful searching capabilities, and can get a snapshot of community activities with performance analytics – all with unlimited data storage so that your users are never interrupted from their preferred workflow.

A Bloomfire can be started for any company, project, department or other groups of any size. The tool is easy to use and can be pushed live in just a few minutes. It is accessible from any Web-based device, including PCs, laptops, tablets and smartphones.

About Bloomfire, Inc.

Bloomfire connects people and knowledge so that your organization continuously improves. In a Bloomfire you find practical, informative content, right when we need it. Uncover tribal knowledge that was previously buried in email and hallway conversations. Create new videos and posts. Search and browse enduring content. Ask and answer important questions. Find and follow experts. To learn more, visit: http://www.bloomfire.com