Sunday, 18 December 2011

Tsubaki You're Beautiful

Shiseido recently unveiled its new, improved Tsubaki haircare range which is now formulated with camellia oil from hand-picked camellia fruits from the Goto islands in Nagasaki prefecture. The red "Shining" line now also contains camellia leaf extract for its deep moisturising properties.

The new line-up of six spokesmodels reflects the international nature of the brand, which is now available in several Asian countries: Japanese models Ebihara Yuri (formerly the face of Maquillage) and Mizuhara Kiko (model for Maquia magazine), AKB48 member Kojima Haruna (also a Maquia model), Russian supermodel Sasha Pivovaarova, Chinese singer/actress Anna Kay and Hong Kong model Gaile Lai. The new batch of TV commercials are set to James Blunt's You're Beautiful, which is also the new tagline for the campaign.