In addition, the Mobil Four and Five
Star Award designation will transition into the new “Forbes Four and Five Star
Award” designation for hotels, restaurants and spas beginning with the 2010
ratings announcements.

“The Forbes brand will continue the
tradition of identifying and defining excellence in the travel space through
the time honored Hotel, Restaurant and Spa Five Star Rating system that Mobil
Travel Guide pioneered over 51 years ago,” said Shane O’Flaherty, President and
CEO of Mobil Travel Guide. “We are committed to the same rigor and discipline
of the inspections and ratings process as we have for the past five decades
well into the future.”

“For more than 90 years, Forbes has
been the authoritative source for business and wealth coverage. Coupling
Forbes’ trusted luxury brand with Mobil Travel Guide’s respected stance in the
travel arena was a natural fit. The partnership will vastly expand Forbes’
presence in the consumer travel industry while upholding the credibility and excellence
of the Star Rating System,” said Miguel Forbes, President of Television and
Licensing.

Forbes Travel Guide is poised to
become the premier resource for travel information through its re-launched
guide series, and its new website, to be revealed in 2010. The guide will
continue its exhaustive ratings and inspections process this year, culminating
with its 52nd Annual Five Star announcements, which will be revealed
in November 2009.

ABOUT
MOBIL TRAVEL GUIDE
Mobil Travel Guide, originator of the prestigious Mobil Star ratings and
certifications, has provided the most comprehensive ratings and reviews of
hotels, restaurants and spas since 1958. Mobil Travel Guide's team of
anonymous, expert inspectors evaluates properties against rigorous and
objective proprietary standards, giving consumers the insight to make
better-informed travel and leisure decisions. Mobil Travel Guide, under license
from ExxonMobil Corporation, is headquartered in Chicago, IL.

ABOUT FORBES MEDIA LLC

Forbes Media encompasses Forbes and Forbes.com,
the number 1 business site on the Web that reaches 18.6 million people monthly.
The company publishes Forbes and Forbes Asia, which together
reach a worldwide audience of more than 5.4 million readers. It also publishes ForbesLife
and ForbesWoman magazines, in addition to local licensee editions in
China, Croatia, Israel, Japan, Korea, Poland, Romania, Russia, Turkey and
India. Other Forbes Media sites are: ForbesTraveler.com; Investopedia.com;
RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com; and the
Forbes.com Business and Finance Blog Network. Together with Forbes.com, these
sites reach nearly 40 million business decision makers each month.