Friday, October 10, 2014

Happy Friday, here's to some humour to help start the weekend in a fun way.

There's nothing like a really long film title to complicate how you market a film, as Disney's Alexander and the Terrible, Horrible, No Good, Very Bad Day illustrates.

It doesn't exactly roll off the tongue and in this day and age, it's not very social media friendly without shortening, but what this Disney movie does have is great credentials as it's based on the beloved 70's children's book by Judith Viorst and illustrated by Ray Cruz.

Disney's Alexander also has a great comedic cast as Steve Carell and Jennifer Garner play the parents of this family who are having a really disastrous day, from starting the day with chewing gum in the hair, to more and more catastrophes after another.

These billboards for the comedy, which certainly hint at something bad happening, were first snapped along Santa Monica Boulevard in Westwood on September 14, plus later along Ventura Boulevard in Studio City on September 18, whilst the smaller ad version was snapped along San Vicente Boulevard on September 26, 2014.