January 10, 2004

Seventies look-alikes

The UK directory service 118 118 is to be formally investigated by the watchdog over claims by David Bedford the British former runner that the ad makers stole his image. He believes that the distinctive red socks, 1970s long hair, moustache and silky cutaway shorts featured by the 118 118 pair were all recognisably part of his unique look. The company deny the charge and say that the runners in their advert were based on a generic Seventies look.