To keep things moving forward, a brand refresh was needed. A more sophisticated, robust identity was used to reflect the brand delving into cut and sewn garments and continuously improving quality standards.

Process

Authentic quality goods.

The direction of the updated branding was led by the goal of communicating authenticity and quality. With the help of my good friend Daniel Primero, we developed a logo that reflects this through a serif typeface and neutral-tone color scheme. The addition of a leaf symbol was made to reflect the brand’s usage of alternative materials like hemp and bamboo.