"[This] cheered me up no end. It's about WEIRDness, how Western Educated, Industrialised, Rich & Democratic societies produce people who are in no way typical of planet as whole, yet make up bulk of respondents in social science experiments…

"…article is called "The Weirdest People in the World"… & it was published last month in BBS…authors begin by noting that psychology as a discipline is an outlier in being most American of all scientific fields. 70% of all citations in major psych journals refer to articles published by Americans. In chemistry, by contrast, figure is just 37%. This is a serious problem, because psychology varies across cultures, & chemistry doesn't."

As I embark on learning how, professionally, to talk to & work w/ people from other places it's cheering to know I don't know anything. Because if the real social sciences are biased towards Western intuitions then the pseudo-sciences of marketing are, planetarily, even more bogus than I'd always suspected."