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321 Sales Academy

Event description

Description

Due to overwhelming demand of our 321 Sales Academy programming in Calgary, we will have to post pone the February 2018 Edmonton programming to accommodate for the delivery of Calgary programs. If you're eager to get support, please do register for our Edmonton Waitlist here on Eventbrite to ensure you get current information on new dates and get your spot in the program or watch our website, www.321SalesAcademy.com or Twitter @321SalesAcademy. We're working to build our capacity to ensure we can get you all in our programs!

Sales 101 is a full-day crash-course in B2B sales for business and technical founders and execs.

What will you learn?

Different sales approaches and how to pick the right approach for your business

Best practices required to win at sales

The importance of sales process, and how the right process leads to faster closes and bigger deals

How to get your entire company aligned to drive revenue – from sales to marketing to product

Times

Business Model Canvas (BMC) Workshop: 5-9 PM

Sales 101: 9 AM-5 PM

Who’s it for?

321 Sales Academy was built for founders or senior members of a startup team, with responsibility for sales. You work in a B2B startup that is for-profit or a social enterprise. You have already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Most importantly, you’re fiercely committed to investing the time and effort to get sales results, and are willing to explore and apply fresh approaches.

Which program should I take?

SALES 101

What: Sales 101 helps you to understand what it takes to build a successful sales capacity in your startup, learning about all the necessary building blocks and how they fit together. We cover topics like defining your ideal customer, using an effective sales process, creating marketing tools that work, and managing your pipeline. During Sales 101, you’ll also assess where you are at on each of the building blocks, so you come away with a better understanding of the actions required, and what your priorities should be, in order to move the needle on your sales in 2018. Sales 101 includes an evening workshop to complete or fine-tune your Business Model Canvas, followed by a full-day Sales 101 session. (Note: Sales 101 is a pre-requisite to our Lean Sales program.)

If you’re new to sales, or just starting out with 321 Sales Academy, Sales 101 is the place to start.

LEAN SALES

What: Lean Sales is natural follow-on to Sales 101, in which you’ll develop and put into practice an effective sales process from prospecting through close. In this hands-on and experiential program, you’ll learn about all aspects of B2B Sales and Business Development, including prospecting, social selling, qualifying, handling sales objections, managing your pipeline, contracting, closing and more. You also have a “ride-a-long”, which is a 1:1 coaching session to help you with a specific sales challenge, or can be used to help you prepare for a critical sales meeting or call. Lean Sales runs as 8, ½ day sessions in Calgary, or 4 full-day sessions in Edmonton.

If you’ve already taken Sales 101, have some sales experience, and are ready to accelerate the implementation of a new sales approach, Lean Sales is for you.

More programs (including Sales Tools, Growth Marketing, and Scaling Sales) will be available for registration in the new year.