What's Sun Doing in Social Media with Sumaya Kazi May 26, 2009

Emerging social ecosystems -- social media spaces, user generated content spaces and virtual worlds -- are being used across Sun to drive business objectives for the company. From University Recruiting to Investor Relations to marketing organizations, a new generation of tools, disciplines and best practices are being developed to reach customers, prospects, partners and shareholders in entirely new ways. By expressing Sun's market conversations, brand story and revenue priorities in these new spaces, we're seeing entirely new engagement models and high impact/low cost models for driving the objectives of the business. This presentation will provide an overview of a sampling of the different programs under way.

Sumaya Kazi is a Senior Social Media Manager at Sun Microsystems. She is charged with developing new and innovative programs to capture, expand and socialize new media, analyst and influencer communities. She hosts a popular weekly live radio show, Socially Speaking, where she interviews Social Media experts and CEO's of popular social media platforms on a variety of industry topics. Additionally, she leads the immersive Social Media training program, Social + YOU, at Sun Microsystems. In her spare time, Sumaya is an award-winning young entrepreneur.