EVENTS

January 30-31, 2018

Sports Performance Data and Fan Engagement Summit

Westin St. Francis, San Francisco, CA

How does the Olympic Committee broadcast multiple sports to a global audience? How has World Surfing established a fan-centric digital platform with a live audience larger than the Stanley Cup final? How did UFC use rich content to fight its way to the top? How has Formula E used sophisticated data-driven strategies to establish a global race series fuelled by enthusiastic sponsors? How does user-generated content turn extreme sport into extreme engagement?

This unique event format has never been done before in North America. It gives you a remarkable opportunity to learn from the top coaches and digital curators from across global sport—all in one room.

Meet the top decision-makers in NFL. Shake hands with the World Series Champions. Do business with Formula One champions.

Make sure you keep up to date with our growing agenda and reserve your place today. Where else can you network with executives from 100 different sports?

February 1, 2018

Brand Finance Global Forum

BAFTA, London

Brands are some of the most valuable assets that companies possess, but the profound effect they exert on financial performance, shareholder value and market capitalization continues to be poorly understood in some quarters.

Performing in a digitally led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximize digital’s impact on branded businesses.

Theme: Understanding the Value of Digital Marketing

Our key speakers will discusss:

• Business Models in the Digital Age

• Digital Marketing and Its Effectiveness

• Campaign Stories and Their Results

• Digital Marketing Channel Strategies

• Building Brand and Their Value

• The Future of Social Media and Digital Marketing Communications

This is an invitation-only event. To express your interest in attending or request your invitation, please email Twinee Villanueva at tvillanueva@cmocouncil.org.