MBA admissions officers are looking for your genuine motivation about pursuing MBA studies, well thought-out career goals and evidence of your potential to achieve your goals though the chosen MBA programme. The real challenge in an MBA application is to be authentic. Also,, you should be really focused and preset the most relevant (to MBA studies and career goals) information about your educational, personal, professional and social life. Here is a plan:

Step 1: Give yourself enough time for sour-searching, be honest about what you really want to achieve in terms of career and life-style.Step 2: Spend all the time you need in order to identify MBA programmes that provide exactly what you need in order to achieve your goals.

Step 3: A unique application comes naturally after step 1 and 2 because you will have all the answers. What you need in addition is just to be personal and authentic.