We long admired what Dan & Jessica and the reddit community created with redditgifts, and we’ve supported it from the beginning with house ads, free server space, etc. However, when talking to them earlier this year it became clear that what had started as a fun project had mutated from a fun nights & weekends project into a demanding 24/7 project. 2011 Secret Santa is on pace to potentially have 30k+ participants, and there’s no way Dan & Jessica could continue to run redditgifts.com as a volunteer project. We wanted to see redditgifts grow, and we wanted Dan & Jessica to be able to invest even more time and energy into making redditgifts even better. So, we figured out a way to bring them inside the reddit family proper.

Here’s Dan & Jessica’s take:

We are really happy to be joining Reddit! The reddit team has been

very supportive of us since the beginning so it feels like a natural

progression. Being able to devote ourselves to redditgifts full time

is an amazing opportunity that will allow us to do things we have

wanted to do for years but not had the time for. We can’t wait to getto work!

In general, not much will change except that now Dan & Jessica will now be able to work on redditgifts.com full time. Like all things reddit, we try to be as open as possible, so here’s our plan of what will and what won’t change:

What will change:

– Dan & Jessica will have more time to devote to improving redditgifts.com and managing gift exchanges

– Dan will now be the product manager of redditgifts.com and Jessica will be the community manager of redditgifts.com