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Nike x Lance Armstrong 2010 Nike LIVESTRONG Commercial

The wonderful relationship between Nike and Lance Armstrong’s foundation LIVESTRONG has just released another physical and emotive commercial encapsulating all that is the strength behind such a machine; Lance Armstrong. On his 7th leg of the Tour de France he is followed from the town of Tournus to the remote ski destination of Station des Rousses, every step of the way is a battle. A battle for his title, for his foundation and for himself. Go Lance!