Just after lunch on the day of Mage Titans, Grant Kemp took to the stage to introduce the Mage Titans’ Innovation Award and to announce the winner. He began that this was quite a controversial result, as there was not one clear winner, it was actually a very close race, almost a photo-finish, with a joint second place to be commended. Each entry was marked anonymously out of ten on both innovation and impact.

Fantastic enthusiasm for the Magento community from @ukandroid. Innovation award is a great idea. #MageTitans

The air was excitable and we think that the audience were in agreement with Grant that Magento builds, and the wider eCommerce world in general, was, and is, an area in which innovation can really push boundaries.

And so, Grant moved on with the announcements.

In joint second place were Meanbee and Cloudtags.

Meanbee had submitted their personalised content extension for Magento which automatically show customers the most relevant static blocks based on their previous product purchases and views. They have some rather impressive screenshots on their GitHub account, where you can also download and try out their Open Source creation. We can’t wait to try it out ourselves.

Cloudtags aim to create connected stores, blending digital and physical experiences. Through the innovative use of smart tags, NFC and beacon proximity sensors, CloudTags provides tens of thousands of data points about customers in-store browsing behavior and product-level intent. You can see their innovation in action on their website.

Congratulations to Meanbee and Cloudtags, you really have created stand-out innovations!

Finally, we came to the winner. We announced that the consensus was… GoInStore, who bring the online customer virtually instore via the use of smart, connected glasses, so they can view the item in action in the hands of an experienced assistant.