Universal Search: The (War) Elephant in the RoomOUTSOURCED When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents.»Full story»Print version

Microsoft Strikes Toolbar Agreement with Sun MicrosystemsPosted by Nathania Johnson Nov 11, 2008 Microsoft has struck a deal with Sun Microsystems to have the MSN toolbar downloaded with Java Runtime Environment (JRE). The agreement will give Internet Explorer users in the United States the option of downloading the toolbar when they download JRE. The toolbar offers access to Live Search features, the MSN ...»Continue reading

Google Toolbar Update Features News TabsPosted by Nathania Johnson Nov 11, 2008 Google Toolbar 5 for IE was recently released, and it includes an update to its News feature. Now, a drop down box includes tabs for 5 news niches: Top Stories, U.S., World, Entertainment, and Science/Technology. You can check the headlines without leaving the page you're currently browsing or click a link ...»Continue reading

Google Ad Planner Now Available to EveryonePosted by Nathania Johnson Nov 11, 2008 Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions. The tool was available in limited release by invitation/application only. Now, the tool is available to anyone with a Google account. There are also some new features for Ad Planner. Define ...»Continue reading

hiogi to Provide Q&A for SkypePosted by Nathania Johnson Nov 10, 2008 hiogi has been tapped to provide a Q&A search for Skype. This will allow Skype users to ask search questions and get answers directly through Skype. This can be done via mobile or desktop. "hiogi for Skype mobile is the easiest way to receive quick answers while traveling," says Bjoern Behrendt, ...»Continue reading

Why does ad content get indexed?Nov 7, 2008 I see this alot. In our analytics and in searches I find organic rankings for sites based on Adcenter ads. For example do a search for any company name you are advertising with, that would be in your display URL, and you get a number of results from where your ...»Join the discussion

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
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