creative director + comedic institute founder

Hello.I'm laura.

I set the artistic vision for exhibitions and interactive installations.

I begin the design process by focusing on the visitor. How will someone identify with the ideas and stories being expressed? How will it make them feel? Once I’ve mapped a path of connection for each type of visitor, I create experiences that invite participation. From paper to projectors, I use any medium necessary to bring each experience to life.

IFCI is a comedian-led research group that studies humor and conducts laugh-inducing experiments. We create interactive objects and performances that point out absurdities through a technique we call Participatory Satire. These public experiments combine humor, design, technology, and of course, humans.

We’ve made a synthHAsizer that lets people remix their fake laugh into a ‘real’ one. We’ve made fashionable pollination accessories, turning people into honeybees to draw attention to colony collapse. We’ve even convinced people to power walk through a mall in pantsuits to drum up support for Hillary.