If PHP is the programming language of choice, there's no shortage of developers in the Boise area. Actually, worldwide, PHP is ranked as the third most popular programming language, behind C and Java; and twice as popular as Microsoft's .Net.

"I'm a dog breeder, and I need a website. 4 pages, 2 contact forms, SEO, and all that stuff. What does that cost?"

I went on to explain our "Enterprise Website", with the Drupal Content Management System, where we'd provide a custom designed theme tailored to his liking. Additionally, he'd be able to easily add/edit text, images, etc. This runs $495, and he'd need to add second form which would be an additional cost, depending upon his requirements.

You're in business, using the web to find and engage an audience. As part of a successful web presence, your site should be visible, clearly communicate what you do, and engage people to learn more, do business, or contact you.

It's often that we see the big picture of what we want, and not recognize the myriad of hurdles that stand before us on the path there.

In software, "Scope Creep" is the term that developers use; to others, we call it enhancement. Both are correct, we just require some vocabulary alignment and/or translation.

If it's to the benefit of the project, then it is a welcome change. "Benefit" is used loosely here. We certainly don't want to lose development velocity/momentum, however we balance that with the value of the change desired.

SEO, as in "Search Engine Optimization", is part science and part art.

The science is found in the on-page optimization, keyword research, and the link building. The art involves putting together comprehensive strategies to find high conversion traffic and facilitate their becoming a customer.

Effective general methods are well known, and covered in Boise SEO - Part 1. In this installment, we'll cover some of the art aspects related to search engine optimization.