Users film looping videos lasting no longer than 6 seconds, then share them on Twitter and Facebook. Users can also search for videos in Vine based on certain hashtags or subjects.

"Posts on Vine are about abbreviation - the shortened form of something larger," says Vine co-founder and general manager Dom Hofmann in a separate blog post. "They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."