In the lawsuit filed last August, Uber Operations (also known as Uber Ops) said it received thousands of calls, faxes, emails, complaints — and even threats from angry Uber Tech passengers.

Uber Ops said it was forced to put in safety measures for its 30 employees and remove company signs from its headquarters to avoid unwelcome walk-ins, according to the lawsuit filed in U.S. District Court in Tallahassee. Uber Ops asserted its brand has been diluted by Uber Tech because of name confusion.

The cloud computing company argued it obtained its trademark rights before Uber Tech, at least in Florida.

Six months later, the lawsuit was settled in January and the company formerly known as Uber Ops has relaunched as Ruvos — inspired by the Latin word "rivus," meaning river.

"Much like the water drops in a river, data moves through channels and branches, flowing smoothly and organically from source to destination," its website said. "When it comes down to it, our industry is characterized by constant movement and change."

Ruvos CEO Eduardo Gonzalez Loumiet.(Photo: Ruvos)

Ruvos CEO Eduardo Gonzalez Loumiet said he didn't know what to expect once his company filed the lawsuit that sparked international headlines.

"We were very proud of our name, but it’s a fresh start," he said, adding his staff vetted 300 name possibilities before choosing Ruvos. The use of a "u" and "o" is a subtle nod to the old name.

The company primarily serves the health care industry. Its roster of clients will remain the same and include the state of Florida, the Centers for Disease Control and Prevention and the Association of Public Health Labs, among others. All clients and staffers have received a detailed branding package about the name change.

"It was very important for us to train and share what the name will be," Loumiet said.

Contact TaMaryn Waters at tlwaters@tallahassee.com or follow @TaMarynWaters on Twitter.