Statistics

Author

Loh, Jolene Wenhui.

Wong, Shufen.

Lee, Ling Hui.

Date of Issue

2003

School

College of Business (Nanyang Business School)

Abstract

The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric factors and mall promotion.