search this blog

are you a brand loyalist or a product examiner?

Just read a great article on The Ad Contrarian (TAC) website assessing President Obama's first year in office.

TAC looks at Obama's activity over the period and goes into the areas where he needs to concentrate his efforts to get America back on track as the recession (hopefully) nears an end.

Although it has a political slant, the article uses great marketing analogies - splitting the electorate into either Brand Loyalists or Product Examiners. With our own election looming in the Spring Cameron, Brown and the other one could well do with taking it all in.