New beer takes the piss out of Carlton

No love lost; Collingwood fans will have a new way to demonstrate their hate for all-things Carlton.

Jane Holroyd

Carlton and Collingwood fans may no longer face off at their spiritual home grounds, Princes Park and Victoria Park, but a local brewery is doing its best to stir up some old-school territorial warfare.

Cleverly timed to coincide with the Pies-Blues clash at the MCG on Sunday, Thunder Road Brewery will launch its new beer, Collingwood Draught, the same day at Beer DeLuxe, in Federation Square.

Thereafter the fresh, malty brew will be available on tap at pubs in Collingwood and across Melbourne's inner north (yes, possibly even in Carlton).

5 comments so far

I like the slogan for their Brunswick Bitter.

"Brunswick! It's not Carlton."

Commenter

Brunswickian

Location

Brunsawick

Date and time

April 05, 2013, 7:48PM

Thunder road are constantly trying these second rate marketing attempts to try and get some cred. If they concentrated on actually marketing their own beer instead of ripping off old beers (which their version can't be compared to because they don't exist anymore anyway) they might get somewhere. I suppose it all comes down to being run by a dodgy businessman instead of someone really focusing on the product .

Commenter

Beerman

Location

Date and time

April 06, 2013, 10:53AM

Will it make my teeth fall out?

Commenter

RIcho

Location

Collingwood

Date and time

April 06, 2013, 3:37PM

And why not? We've got the Hawthorn Brewing Co so let the moccasin/mullet clan enjoy their own.One question though.. why not in club colours?

Commenter

Torch

Location

Date and time

April 07, 2013, 9:27AM

I'm looking forward to having Sydney Swans Swill, and Fitzroy Froth, not to mention Hawthorn Ale (I said not to mention it). Good luck to Thunder Road, I hope their cleverly named and slightly obvious product name and beer does well.