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A new way for manufacturers to listen, showcase customer opinions

Friday, May. 17, 2019, 03:09 PM

By AuSM Staff

COSTA MESA, Calif. -

A new method of automotive customer reviews will provide insights for vehicle manufacturers into how customers are talking about brands and their experiences with vehicles, sales and service.

With this insight, manufacturers can identify areas for improvement, identify ways to attract and retain car buyers, and provide consumers with a trustworthy source for purchasing decisions.

J.D. Power Verified Reviews, created through an alliance between J.D. Power and customer sourced-review technology company Reevoo, is what the companies describe as “an unparalleled way for U.S. automotive manufacturers to listen and showcase customer opinions.”

The collection of customer evaluations for brands, vehicles and dealerships will take place through digital platforms, providing content that an auto manufacturer can publish online.

Reevoo is a supplier of services that result in customer-sourced reviews for brands, products and services.

“We are very excited at the prospect of working so closely with J.D. Power, given its 51-year history of being the voice of the customer,” Reevoo chief executive officer Lisa Ashworth said in a news release. “Together we will be able to offer U.S. automotive companies an unrivaled source of data and tools to help them grow and develop their business. At the same time, car buyers will have a proven and trustworthy route to gain consumer insights and share their opinions.”

“Given our shared philosophy that the customer is the focal point of every business, there is a natural synergy between J.D. Power and Reevoo,” J.D. Power vice president, U.S. automotive retail practice Chris Sutton said. “Our passion and pursuit of measuring customer back is strengthened with this alliance and provides brands with another channel to listen to what their customers are saying.”