“Ecconomics of Attention is the price system for the free market of ideas”

in an information age, such as we’re in, there is no lack of information. The scarce commodity is attention.

in an economics of attention, who are the economists? Everyone from movie directors to designers, to poets to artists.

É por isso que eu quero virar economista, nem que seja meia boca.

The Norman Lear Center and frog design sponsored this cross-disciplinary panel to look at how the attention economy is informing new business models in advertising, media, and design. Panelists included Richard A. Lanham, Professor Emeritus of English at UCLA and author of The Economics of Attention: Style and Substance in the Age of Information, and David Merkoski, Creative Director at frog design. Marty Kaplan, Director of the Norman Lear Center, moderated.