Toyota Launches new Vehicle (pg 57)

Toyota Ghana Company Limited, the exclusive distributor for Toyota vehicles in the country, last Friday launched the New Toyota Land Cruiser Prado in Accra with a pledge to promote customer safety.

The new Land Cruiser Prado boasts features like Bluetooth compatibility, steering wheel control -mounted switches, USB/i-pod connection and the inclusion of a cool box within the centre console.

Unlike previous models, the new vehicle offers a choice of 2.7- litre and 4- litre petrol engines alongside 3- litre diesel and turbo diesel engines.
Launching the car, the Minister of Trade and Industry, Ms Hannah Tetteh said Toyota has contributed in diverse ways to the development of the country, “notable among its contributions is the promotion of road safety campaigns.”

This, she indicated included the mounting of road safety memorials on the Kasoa-Winneba-Apam and the Takoradi-Tarkwa roads.

She said Toyota’s market share in Ghana was not only a remarkable achievement but a clear manifestation of the company’s quality and reliable products.

She urged the company and its parent company in Japan to take advantage of the investment climate prevailing in the country to “expand its investment in the country by either setting up an automobile assembly plant in Ghana or diversify into other sectors of the economy.”

She said it was heart-warming that the country had received assurances that the company would take prompt action if investigations being carried out reveal any defect in the models of the vehicle sold in Ghana.

The Chief Executive Officer of Toyota Company Ghana Limited, Mr. Masato Kimata The Toyota Land Cruiser Prado has a pedigree that was fundamental to Toyota’s reputation of quality, durability and reliability while the Prado’s success can be attributed to its impressive off-road performance, inherent in its Land Cruiser DNA.

“With this new Prado, both off-road and on-road performance has been greatly improved. Its development concept is the combination of “off-road” and “everyday comfort” into one package. It means the design and style are suited to both the city and the hard terrain usage.” He stated.

He said the vehicle is a vehicle of genuine capabilities and appeal and easy to drive and assured the drivers and passengers of drive comfort.

On the recall currently taking place in other parts of the world on the order of Toyota Motor Corporation, he apologised for the uneasy feelings it had created among customers saying, “Toyota has an unwavering commitment to the quality of its products and services, and as such a commitment has been built on the spirit of Customer First Philosophy.”

“We, Toyota Ghana, also inherited the spirit of Customer first and are fully responsible for the vehicles sold by us. If we receive any concern about safety issue or any defects from our customers, we will directly communicate with Toyota Motor Corporation and take the necessary actions as quickly as possible. This is our duty and obligation as authorised distributors of TMC in Ghana.” He stated.

Mr Kimata said the company listens to its customers and its feedback from them was linked to the company’s continuos improvement activities adding that “this recall will strengthen Toyota, even more, and our customers will be satisfied with the ultimate quality.

Toyota recently announced the recall of vehicles in the European American, and Chinese markets over concerns about accelerator pedals malfunctioning. The recall is expected to affect the about 1.1 million Toyota models in the United States of America alone.

Comments

Post a Comment

Popular posts from this blog

SPIRITUAL healers have virtually taken over space of billboards across the country.

This new trend is gradually overshadowing billboards of businesses, which used to be their preserve.

From domineering larger-than-life structures through to miniature signposts, the traditional priests and priestesses, mallams and other traditional healers are competing for space with churches and the business community.

Billboards advertising churches and shrines are on the increase along highways across the country, sometimes obstructing pedestrians and motorists alike.

Advertisers Association of Ghana (AAG) figures estimate the minimum cost of producing a billboard at GH¢3,000 while the most priced is GH¢80,000.

Proof that religion is a booming business in Ghana can be found in the increasing number of signposts and billboards advertising temples, churches and shrines promising career success, wealth, status in society, good marriages and problem-free visa acquisition, as well as booming business.

KOJO wakes up at 3 a.m. everyday to avoid being caught up in the long queue at the lorry park and he wished this could be over soon.

Ama is always late for work. Her excuse? Besides having to take care of her family’s needs every morning, she lives too far away from her work place and its hellish getting a car to the office.

Michael has tons of bills to pay monthly, yet he is tired of boarding trotros and taxis to the office.. He has lost several important documents and even money on some occasions in the unreliable public transport.In all the above scenarios, the characters will certainly welcome their own cars; if they can afford one.

But what if the costs of the cars are beyond them? Well! That is why the banks and other financial institutions are available to help. But it is not that simple. As the demand for cars increase, some banks have developed loans mainly for the purchase of cars. So bingo! Auto loans are the answer.

THEY come from all parts of the world to look for the most popular metal, gold.
Many come through the legal means, while some come through the back door.

But where are they coming from?

They travel from neighbouring West African countries such as Togo, Benin, Nigeria, Niger, Burkina Faso, Mali and Cote d’Ivoire, while, from very far away, illegal operators journey from Asia, the Americas and Europe, particularly China and Russia.

These immigrants first seek concession from the Minerals Commission, after obtaining some information on Ghana’s investment opportunities from the Ghana Investment Promotion Centre (GIPC).

Other prospectors come to Ghana under many guises — tourists, investors and visitors — but end up joining hands with small-scale miners to plunder the country’s resources.

Ghana is rich in gold, from south to north, east to west, but this rich resource does not reflect on the people, especially those living in the mining communities.