As Zuckerberg’s prediction has come true with more than 400 million people using the Stories feature each day, we’ve been building tools to make the creation of this popular format easy. We started with Mixed Media. It made it easy for creators to upload static or motion content sequentially as a single deliverable, so brand collaborators can easily review and approve stories content. Today we’re announcing the next phase of this project, Stories Stats.

Stories Stats gives you real-time performance stats of your live stories content. Watch on your campaign stats page as engagement with content starts to roll in. From uploading stories content, to approving, to posting and receiving real-time stats on performance, we are bringing you end-to-end stories collaboration support for your influencer marketing campaigns.