The Grocer says the brand is targeting a January launch in the UK and has reportedly secured listing contracts with major supermarkets.

Launched in the US in 2012, Halo Top is one of the fastest-growing food companies in the world. Sales hit $132.4 million last year, and in August Halo Top surpassed Häagen-Dazs and Ben & Jerry’s to become the best selling ice cream in the US.