Sunday, December 16, 2012

In 2010, David Gandy ‘turned techy’ with the launch his own men’s style app for I Pad, I Phone and I Pod. The app focused on men’s fashion and offered information and advice on what styles to put together. Two years on we’re pleased to announce that David’s back with a new app called ‘David Gandy Fitness & Training’

This app has a clear goal of being as ‘bespoke’ as possible by working out a daily fitness programme thats specifically right for you and luckily it’s released just in time to deal with the post Christmas bloat out! So if you want to get a body that looks like his, it’s time to stop searching!

So David what’s the story behind the app and how did it come about?

Well, I’ve wanted to do it for a while now. It’s the right time to launch it with the technology moving on how it is. We basically set the app up through demand. The style app came through people asking me about my fashion choices and what clothes I wear so it was a similar story with this app; with people asking me about my fitness regime, nutrition and work-out so that’s why we’ve done it really.

How will this app will set itself apart from other fitness apps?

I feel the app is very technically advanced. It is very tech-forward and simplifies things. There are a lot of books out there about men’s health and fitness and most of them are 400 pages long! For me, over the last 11 years I have had to adapt my body very quickly to whatever I’m doing. So, through trail and error and also working with some of the best PT’s in the world, I gathered evidence to find what really works. And I believe this app really works because I’m the evidence for it. I think that’s what sets it apart.

Is there a balance of between feeling good and looking good?

Personally, I think you look great when you exercise. The gym is not always a fun place to be but you really have to narrow it down on what’s right for you. Using the app means that you don’t have to spend an hour and a half down the gym, you can choose 20, 30 or 40 minutes… Whatever feels right for you! It is really just a question of doing the right type of exercise on a regular basis.

How did the different sections within the app come about?

The reasons behind creating the Lean, Cut and Bulk sections of the app are to really simplify it down. The Lean and Cut sections are for men trying to chase the ‘Brad Pitt/Fight Club’ body and the Bulk section is for men wanting to get bigger and try and achieve the Johnny Wilkinson/ Daniel Craig type physique.

You’re known for having quite a simple grooming regime. Can you tell us a bit about what is consists of?

I really should do more as I am getting older but because I travel a lot, I drink a lot of water as I get dehydrated quite quickly. I always carry moisturiser as well with me for my skin. Hair-wise, I’ve got probably the waviest, curliest hair out of anyone I know. Larry King, my hairdresser, is great and comes on all my shoots now.

What are some of your favourite grooming products?

I love the Kiehl’s brand. I can’t get enough of their Coriander Bath & Shower Liquid Body Cleanser…

What would you like to receive for Christmas this year?

I don’t actually know… I’m so difficult to buy for! I have a bit of a soft spot for watches so if anyone would want to get me the JFK Omega watch which is very rare (and very expensive!) then I would be extremely grateful!

How are you spending your Christmas this year and who with?

I am spending this Christmas with friends in the English countryside. I have just recently returned from Botswana and am staying in New York for a bit so I don’t know what I’m doing for New Years yet.

And can you remember your earliest memory of recognising an aroma?

When I was young, my family used to travel a lot around Italy and the Mediterranean. That’s where I remember men taking much more time in terms of the grooming and looking good. I always remember their aftershave smelling great. Italian men are well-known for looking after themselves.