Custom Market Research

SSI Develops custom designed qualitative & quantitative research to obtain consumer feedback on key elements of the marketing mix associated with branding and new product launches. The goal of our research planning and execution is to help our clients understand the deep context of consumer attitudes, experiences, usage and purchase behavior.

Integrated Marketing

Using outside-in thinking, SSI employs a data-driven approach that focuses on identifying consumer insights and developing strategies and tactics within the right channels to forge a stronger brand-consumer relationship.