If you’ve never met him before, there’s a better chance you may now hear from him or a member of his staff. That’s because Duennes is executive vice president of business operations for the Baltimore Orioles, the franchise that pieced together 14 straight losing seasons before turning heads in 2012 with an unexpected playoff appearance.

And in sports, winning tends to cure all. In this case, that means Duennes and the Orioles’ sales team have more ammunition when pitching the business community to spend money with the team.

“The opportunities are definitely there for further receipts on the Orioles part for ticket sales, advertisements, sponsorships and suite sales,” said Joe Foss, the former longtime chief operating officer and vice chairman of the Orioles. “The town has been craving a winning team, and they clearly had the benefit of that last year and therefore will be more of an economic interest in a team that’s winning than there is in a team that’s not.”

The increased support, Foss said, will ultimately stem from expected bumps in attendance and higher television ratings for the team’s games.

The Orioles have reason to believe more seats will be filled in 2013. Last year, attendance surpassed 2.1 million fans at Camden Yards, up 16 percent from 2011.

Duennes, at the same time, remains relatively new to the Orioles — but not the game.

Before joining the Orioles in 2011, Duennes spent time in the front offices of the Los Angeles Dodgers, San Diego Padres and Cincinnati Reds.

His longtime experience, coupled with a better on-field product and the popularity of Orioles manager Buck Showalter, should make business leaders across Baltimore listen a little closer the next time the team calls pitching a sponsorship or ticket deal.