The Cola Wars (NB bias caution on this article): http://en.wikipedia.org/wiki/Cola_wars

PepsiCo tackles obesity: John Seabrook, “Snacks for a Fat Planet: PepsiCo takes stock of the obesity epidemic.” The New Yorker, May 16, 2011. http://www.newyorker.com/reporting/2011/05/16/110516fa_fact_seabrook

“Taking the challenge: Pepsi gets a makeover.” The Economist, March 27, 2010. http://www.economist.com/node/15772138

problems you might consider:

problem 1: Despite less valuable brands, PepsiCo has done very well. What strategies of Pepsi and of Coke contributed to this situation?

problem 2: What role does Wal-Mart play in the Cola wars? What features of Wal-Mart make it unlike either Coca-Cola or Pepsi?

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