Sabre investigates low fare search technology

7 May 2016

Sabre Corporation has released a comprehensive, third-party study demonstrating its leadership in low fare search capabilities.

The Low Fare Study, conducted by Dr. Fried & Partner, a respected German marketing and management consulting company, compares the efficacy of Sabre’s air shopping platform to two other providers and shows Sabre returned the lowest fares globally and in each region.

The study reports that globally, Sabre found the lowest fare 12 percent more often than Amadeus and 9 percent more often than Travelport. In addition, the study found that Sabre generated substantial savings for customers, with Sabre fares saving travel buyers on average $20.50 and $11.40 compared to Amadeus and Travelport respectively. The study notes that, in North America, Sabre returned the lowest fare 8 percent more often than Amadeus and 4 percent more often than Travelport.

“Airlines are giving travelers and travel buyers many more choices as they differentiate their offerings through unbundled ancillary services, branded fares and multichannel marketing strategies. At the same time, travelers want to know that – no matter which airline, itinerary and services they choose – they are getting a good value for their money and the experience that is right for them,” said Sean Menke, president – Sabre Travel Network. “For travel agents especially, the ability to consistently find the lowest fare is foundational to improving their service quality and generating savings for the traveler at the same time.”

Sabre has consistently made strategic investments and innovations in its air shopping solutions. With travelers’ rising expectations for value and personalization, it is important for travel buyers to find the option to best fit their clients’ needs which means finding the lowest fare plus the right itinerary with the right amenities. Sabre delivers a large selection of attractive flight options, giving travel buyers the flexibility to meet travelers’ unique preferences.

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“Sabre invests millions of dollars each year to make air shopping simple and enable a great shopping experience. Our strength in these areas gives our travel buyers the information and options they need to give travelers the experience they want,” said Menke.