Introduction

Creating real relationships with reporters, bloggers and
journalists is invaluable to anyone in the business world. But to
build those real relationships you need to be genuine and think
more of their needs than your own.

This Smart Guide will provide you with a process for
identifying, reaching out, and developing these relationships.

Like everyone else, reporters only have 24 hours in a day and
they're looking out for their own interests. They want to write
about things they are interested in and that will drive lots of
traffic and get them paid.