About Us

Who is Fit Small Business?

Fit Small Business is the leading digital resource for small business owners. We provide clear, comprehensive, and actionable content they need to succeed. Small business owners are passionate and driven about what they do, and so are we.

In short, it’s our mission to deliver the best answers to people’s questions.

Our Story

Co-founders David Waring and Marc Prosser started Fit Small Business in 2013. They noticed a distinct absence of high-quality small business content online. They discovered that most articles were (and still are) written by generalists churning out multiple articles a day. Comprehensive answers for small business questions were virtually impossible to find online.

They launched Fit Small Business to fill that gap. To develop useful and actionable content, they built a team of experts with current, real-world experience. Our editorial team members have been educators, certified public accountants, insurance agents, lawyers, credit advisors, investment advisors, and of course, small business owners.

We offer a competitive salary, great benefits, and provide lots of room for advancement.

Our Values

More than 4 million monthly readers trust us to deliver the answers they need. Our audience relies on our content to make critical business decisions, and our partners understand that our commitment to editorial independence is what makes affiliation with us valuable. Our mission is to deliver the best answers to people’s questions, and our values are the guiding principles that enable us to deliver on that mission.

To accomplish this, we focus on producing high-quality content, getting it in front of the people who want and need it most, and reference partners that serve their needs.

How do we do this? We ask questions and do thousands of hours of data-driven research to find the best, most comprehensive answers possible. The more information we gather, the more effective we are at delivering on our mission of providing the best answers to people’s questions. These are the essential tenets that guide our decisions:

The 3 Ps of Growth

The personal and professional growth of our employees, our audience, and our partners drives our profitable growth as a business

Build Trust

When we trust each other, we feel safer to experiment, take calculated risks, and learn from the results.

Understand the Why

We encourage people to give and seek out context and clarity. Ask questions. Lean towards openness. Use data to drive conversations.

Balance the “Three Legs of the Stool”

Content, marketing, and business development form the basis of our company. These three groups must coordinate their efforts to balance the three legs of the stool. This coordination sets us apart from the competition.

How We Make Money

We do thousands of hours of data-driven research to find the best, most comprehensive answers possible. The solutions we recommend to business owners often include products and services. When a product or service is included in an article, we sometimes earn a fee or a commission from the advertising partner based on readers’ actions.

Our expert team of writers make recommendations in our buyer’s guides and reviews based on independent quantitative and qualitative assessments. To maintain editorial independence from our business operations, our writers and editors always have the final say on whether a partner is included anywhere on our site.

Because we only partner with product and service providers that we believe in, there are many companies, products and services featured on our site simply because, in our view, they are beneficial to our readers. These partnerships result in no compensation for Fit Small Business.

Our business model allows us to bring you the best answers to your questions, without editorial biases or cluttering the site with banner ads that everyone hates.

Need to Get In Touch?

Have an idea for an article? Interested in becoming a partner? Use the fields below to reach a member of our team. Please include any specific contacts or departments you wish to speak with in the topic of the email, and we’ll do our best to get back to you as soon as we can.

If you have a question about any of our topics or product reviews, you should direct your inquiry to the community section of that particular article.

Emails asking for specific business, legal, or financial advice will not receive a response.

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Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.

Product or company names, logos, and trademarks referred to on this site belong to their respective owners.