Sounds like a smart business decision: someone once told me that cosmetics sales go up during recession times bc cosmetics are affordable luxuries. For example, designer lipsticks are more affordable that designer shoes. However, good quality cosmetics does not necessarily have to be high-end–which to me, explains the NYX availability.

It makes sense that Nordstrom would want to expand their availability to best-sellers and quality cosmetics. You can draw in more customers that way and once they’re done shopping for makeup, they will likely start browsing accessories, clothing, shoes, etc. All for free shipping and free returns. Hard to beat.

Which reminds me, I’m due for some makeup stockpiling and maybe a splurge on some shoes. Excuse me while I head over to Nordies. =)

np set is different from the master collection he has kim…the at nordstrom is his primary line and np set, sold at target, is his cheaper version of the brand somewhat…:) it was created exclusively for target a few years ago.