“Dang, this is so hard,” she thought. Trying to make it donor-centered was a serious challenge.

Especially when her CEO wanted the letter to include news about her organization’s recent achievements. (!)

Sue knew that the letter needed to be needed all about the donors.

It needed to be a donor-centered fundraising appeal – not organization-centered.

One that would put a heartfelt ask in front of her donors. One that would maker her donors give generously.

If you want expert help with YOUR appeal letter, subscribe to our Killer Appeal Letter Intensive. You’ll find out the secrets of constructing both direct mail and email appeals that will touch your donors and trigger generous gifts.

Everybody’s been talking about donor-centered fundraising for years. (thanks Penelope Burk!)

Fundraising Blog Topics

Connect:

Testimonials

Gail Perry is in-fact a non-profit missionary with a message that can save great organizations by helping them bring committed and passionate donors to their cause

Kim LopezBoard MemberInsight Meditation CenterWashington, DC

Great investment of time and money.

Board Member, The Pine SchoolThe Pine SchoolHobe Sound, FL

Gail, you have a presentation style that puts your audience at ease and draws them in as you make your points. The real life stories you use to illustrate your points are both entertaining and educational.

Thank you for good usable information and for helping us stretch to find our own way.

Zanne BakerBoard MemberPenland School

Thank you for your witty insights, encouraging prods, and helpful tips! They always make me smile and want to dig back into my prospect pool with new vigor!

Lane CrossChi Omega Foundation

I can’t thank you enough for your wonderful presentation to the SECC Kick-Off Luncheon group !!! You not only gave everyone good techniques and tools, but put a very human face on the process of fundraising.

Dr. Haig KhachatoorianNC State UniversityRaleigh, NC

Thank you again for the wonderfully effective and humorous workshop you presented to the Foundation Fighting Blindness last month. My team is empowered and already utilizing some of the tools you presented to help them raise more funds and broaden relationships.

I continue to be so impressed with the power and practicality of the ideas. We worked with one fundraiser for a year that didn’t give us the ideas you just gave me in your latest email! Well done Gail.

Scott MandlmExecutive DirectorChristian Flights International

Thank you for the extraordinary training session you conducted for the Museum this past Saturday. It was informative, thought-provoking and fun. In these challenging times, where resources are scarce, an organization would be wise to use some of those resources engaging your firm.

David H Pottenger IIIBoard ChairmanNC Museum of Life and Science

Want to Reprint One of Gail's Articles?

You are welcome to if you include the following author credit:

Gail Perry inspires nonprofits around the world with cutting-edge fundraising strategies and new tools to make fundraising more successful and more fun. Find smart strategies to help you raise tons of money at Fired-Up Fundraising.com.