But now there’s a cure set to save them money and heartache - by tattooing ‘hair’ on.

HIS (Hair-Ink-Skin) Hair has launched an innovative new technique to disguise baldness - using a unique form of tattoos.

And it has become so popular that bookings have soared by 20 per cent in the past 12 months.

Celebrity Hairdresser, Adee Phelan, who officially opened the company’s newest clinic in Manchester, is one of dozens of customers to have had the new procedure, known as MHT (micro hair technique) scalp pigmentation.

It gives the appearance of a short, cropped ‘buzz’ hair - cut by applying different shades of specifically blended pigments to the scalp to replicate the size, shape and density of micro hairs.

TV stylist Adee, whose clients have included David Beckham, Kerry Katona, Elizabeth Jagger, Sarah Harding and the England Football team, said: 'I was 24 when I started losing my hair. I got behind the product because I know it looks good.

The technique, which costs an average of £2,000, was developed by Ian Watson, who founded HIS Hair after he developed alopecia in his mid-twenties, following the tragic death of his 32 year-old brother Paul, from cancer.

In desperation, he asked Paul’s widow, Ranbir Rai-Watson to find the finest pen she could get to draw dots onto his scalp, hoping to emulate the look of a ‘cropped’ haircut.

After years of intensive research, they began honing the MHT technique alongside some of the world’s best hair loss experts, as well as semi-permanent make-up artists in Harley Street, London and Melbourne, Australia.

And a decade later the Birmingham-based company is opening clinics across Europe and the US.