This guest post on the transformative power of a new brand strategy comes from Hannah Walker at the Roundtable on Sustainable Biomaterials (RSB), a Packard Foundation grantee partner based in Switzerland. RSB is a global, multi-stakeholder independent organisation that drives the development of a new world bioeconomy through sustainability solutions, certification, innovation, and collaborative partnerships. Over the past…

Despite the protests of generations of economists, recent neurological and psychological research shows that human decisions come from our heart, not from our head. In small decisions, like which jam to buy, and large ones, like whom to marry, we are more often swayed by our psycho-social circuitry than by rational thought. For social changemakers,…