Optimizing a fragmented and traditionally offline model is obviously going to take time. However, we expect key players in the tours and activities space to increasingly try new strategies not only to increase scale, access to distribution, and consumer reach, but also to enhance in-destination experiences for travelers and locals alike.

Report Overview

In this report, we take a deep dive into the current state of the tours and activities space. We highlight the online booking platforms and software providers, given their growing prominence. Our analysis of the distribution landscape includes a proprietary dataset of platform inventory on a geographic basis. We also look at emerging trends in the space, including the rise of Airbnb's Experiences product and peer-to-peer tours, as well as how the Chinese and Indian outbound markets fit into the bigger picture. We then discuss some of the opportunities and challenges in the space, both for marketplaces and for tours and activities suppliers. Throughout, we provide key insights from industry leaders on how players across this emerging segment tap into its potential and propel growth.

What You'll Learn From This Report

Venture capital investment trends in tours and activities

An overview of the distribution and technology landscape given increasing use of online booking platforms and software providers