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Recently, a small business owner confided to me, “When I started this company I had no idea where I was going with it.” Twenty years later, he’s still trying to figure that out. Yes, his company is still in business, it’s profitable, and it provides him a comfortable income. But what became clear in our conversation was that this business has significant unrealized potential because the CEO never decided where it was going.

Build your company to sell it. Seriously. Build it so that it’s worth more than your competition, so that suitors are lining up, so that you can sell at an enviable multiple and never work again. Now that I have your attention, which group of CEO’s are you in? continue reading »