Author Archives: Sasha

Post navigation

Beautiful/Decay unveils a brand new website:Beautifuldecayapparel.com , dedicated solely to all things B/D Apparel! Due to overwhelming inquiries into the brand, and to further showcase their artists and designs, Beautiful/Decay has created an independent online platform for B/D Apparel.

Currently Trending

Special Problems is a multi-disciplinary creative studio composed of Campbell Hooper, Darron Lilley and Joel Kefali. Their work fuses hand drawn, painted, video, animation and illustration–often recontextualized in new and surprising ways. They recently interviewed with Beautiful/Decay to discuss their design collective, their approach, and thought processes behind their videos.

Currently Trending

Artist Keith Loutit combined two techniques – tilt-shift and time-lapse photography – to create a “dreamy” impression of the monster trucks rally in Brisbane, Australia. In tilt-shift photography, objects are made to appear small and toylike by altering the camera’s lens to narrow the image’s depth of field – the portion of a scene that appears sharp. By running together 15,000 of these still photos – taken over three hours at the event in November – he created a magical time-lapse animation that has earned plaudits across the web. The self-taught artist’s videos, including footage of swimmers at Bondi Beach in Sydney produced using a similar technique, have attracted huge numbers of views on video-sharing websites such as Vimeo.

Currently Trending

Twice a year the entire streetwear/action sports community converges in San Diego for the ASR trade show. Each year ASR becomes more water downed than the next attracting cheesy corporate lines created to make a quick buck and outdated swim suit lines.

Fortunately the Agenda trade show has been making headway in San Diego over the last 5 years, growing its impressive line up of brands with each show. Championing the independent, DIY spirit of the brands which the action sport/streetwear community was built on, a diverse group of brands such as Incase, The Hundreds, Imaginary Foundation, 10 Deep and of course Beautiful/Decay will be exhibiting.

Agenda will once again take place at the San Diego Concourse from January 22nd-24th.
Stop by our booth and get a preview of our Spring and Summer 09 line.

Currently Trending

Jesse Auersalo is a London based graphic designer and illustrator who was recently featured in Beautiful/Decay Magazine Issue Y, and contributed the issue’s cover. We loved the design so much that we decided to create a t-shirt from the iconic cover. Here is a photo of “Clown,” the as-of-yet unreleased shirt!

Jesse Auersalo’s work is at once haunting and seductive; rather than reinforcing the likeness of his subjects, he purposefully complicates and obscures their recognizability. His cast of characters features a plethora of bizarre veils—whether bandannas tied over faces, helmets covering heads, taped shut sweatshirt hoodies, or even Halloween-style fake gag noses, as shown in this t-shirt. They appear like a ramshackle gang robbing your home with makeshift masks. Perhaps this is what simultaneously lends Auersalo’s works an irresistible sense of intrigue and unavailability to the viewer. Jesse himself has noted: “You normally want to get what you can’t have. It’s the most common way to tease and to make itself attracted. Even the most boring secret can reach everybody’s curiosity if it’s well wrapped and hidden.”

You can’t get your hands on this design just yet but keep an eye out for it when it debuts in March for our 09 spring collection!