Coca-Cola Amatil revamps organisational structure

Coca-Cola Amatil has announced changes to its organisational structure to help integrate beverage categories across each of its markets.

The Australian Beverages team will now incorporate the Australian parts of the Alcohol and Coffee portfolios, under the leadership of Peter West.

The New Zealand and Fiji business will add in the New Zealand based Alcohol and Coffee divisions, Paradise Beverage is Fiji and Samoa, and the international alcohol sales team. This will be led by Chris Litchfield.

The Coffee Portfolio in Indonesia will become part of the Indonesian business, under the leadership of Kadir Gunduz.

The changes follow the divestment of food processor SPC in June 2019, which had been the only non-beverage part of the business.

The restructuring is intended to further synergies between the non-alcohol, alcohol and coffee categories, and build on the existing integration in parts of the business including shared operations and sales teams in Australia and the structure in New Zealand.

New model to drive growth​

Coca-Cola Amatil is the manufacturer and distributor for The Coca-Cola Company in Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa.

It is completing a two year transition phase for the group, targeting a return to mid-single digit earnings per share growth from 2020.

Alison Watkins, group managing director, Coca-Cola Amatil, said: “Our partnerships with Beam Suntory, Molson Coors International, Caffitaly and other brand partners, together with our Amatil owned brands such as Grinders and Feral, put us in a strong position in the alcohol and coffee categories, and we expect that to continue.​

“We’ve also worked closely with The Coca-Cola Company to implement the Australian Accelerated Growth Plan which sees our Australian Beverages business positioned for growth from 2020. ​

“With the conclusion of our two-year transition phase at the end of 2019, now is the right time to further integrate these businesses and use this new model to drive further growth for Amatil and our brand partners.”​