Dons look to consultants for Kingsford sponsorship

Builders at the new Kingsford Stadium have teamed up with consultants to boost sponsorships.

The Dons have enlisted the Sports Consultancy to identify the best package for naming rights and to maximise sponsorships.

Angus Buchanan, managing director of the Sports Consultancy, said: “We are delighted to be working with Aberdeen FC in developing a commercial strategy and maximising the opportunity that their new stadium, training and community facilities present.”

The controversial £50 million development has faced challenges from local groups, who have until July 22 to appeal for a judicial review, which could delay the project.