Faruk Avdi

Faruk started designing interactive digital services in 1998. It’s his third, and current career after performing arts and journalism.

He cut his teeth in design via writing and producing multilinear, multi-branching stories for online training simulations. He then studied communications and technology, launched a web-tech start-up just prior to the ‘dot-bomb’, and for penance, worked as an information architect for a telco for the ensuing five years. Since then Faruk has designed digital products and services for government, commercial and not-for-profit organisations in sectors as diverse as education, finance, media, health, mental health, arts, justice, telecommunications, and biomedical science.

His favourite project experiences have occurred where Faruk has been able to fill the role of project as well as design lead, somewhat in the vein of the LEAN “entrepreneurial system designer”, taking projects from early idea through to living and operating service in the wild.

In such projects, Faruk has incorporated multi-disciplinary, participatory research and design, whilst providing a single (designer-led) point of responsibility for all streams of activity. These kinds of projects have been highly successful.

Faruk has worked with human-centred research and design methods since 2000 and has been building LEAN into his practice wherever possible for the last several years. He continues to read in technology, art, psychology, design, philosophy, business and politics.

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