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Market Research and Analysis

As a leader in highly customized transportation surveys that focus on individual traveler decisions, we have designed, collected, and analyzed a wide range of observed and stated preference data to support the evaluation of transportation projects. We use a multimodal, market-based approach to measure travel demand and develop sophisticated choice models, market segmentation, and statistical analysis tools to understand and quantify traveler tradeoffs guiding their decisions. We have pioneered the development of mode choice models to evaluate proposed urban and intercity transit services and have increasingly applied these skills to toll road traffic forecasts, revenue studies, and the identification of strategies for increasing transit ridership.