YDOP Internet Marketing

YDOP

YDOP Internet Marketing

YDOP is a full-service digital marketing agency serving businesses with local markets. We work especially well with local businesses with a target service area, whether that’s a 5-mile radius or a 5 state region.

We offer digital marketing strategies and tactics that get results. From SEO to PPC, website development to video marketing, our team can help yours get found by your local audience. And we focus on measuring everything, so you can see the ROI of your marketing and advertising efforts.

Our Services

Local SEO

Looking to reach your nearby audience online? Whether your target audience is 5 miles from your office or in a 7-state region, you need to make sure your brand shows up when they search. Local search engine optimization (SEO) is a way to let search engines and your potential audience better find you online. Local SEO – which includes Google My Business optimization, citation management, and local link building – allows you to show up in local search results, so you can reach your target audience.

Digital Advertising

The digital advertising space is making it easier for local businesses to place the right message in front of the right audience at the right time. Through advanced targeting, dynamic ad generation, and new tracking technologies, you can now see exactly how well your ads are performing in generating new business.

The largest ad partner we work with is Google. With Ads, Google Display Network, YouTube ads, and remarketing campaigns, you can connect with your potential audience on search, YouTube, and across the internet.

We work extensively on social platforms, creating and tracking ads for Facebook, Instagram, LinkedIn, and Pinterest. And our team of paid advertising specialists are always looking out for new technologies and platforms that will work best for local advertising, including bluetooth beacons, geofencing, and ads for Waze and Spotify.

Website Design & Development

Your company’s website is more than a sales brochure or a necessary evil; it forms the foundation of your company’s entire marketing, advertising, and reputation. Now more than ever, your website gives your potential customers a critical first impression of your business. What is your website saying about you?

At YDOP, we design and build high-performing websites for local businesses. Using the industry’s best practices and technologies, the websites we build are designed to attract and convert qualified leads, rank well for local businesses, and respond well to devices of any size.

We aren’t like most website developers in the area; that’s because we are a digital marketing agency that builds websites. Don’t pay a website developer to build your site and then a marketing agency to find new customers. Our team of SEO, PPC, and conversion optimization experts will build your site with best practices and industry-leading knowledge baked right in. Plus, we don’t lock you in with a proprietary website platform; all our websites are built on WordPress, the internet’s most popular and flexible CMS.

Video Marketing

Younger generations are consuming their content through video. As user behavior changes, now is the perfect time to invest in video marketing. Video marketing creates unique, custom-created videos to target your audience on every part of the buying journey.

With an in-house team of videographers, YDOP can create compelling videos to communicate to your customers on your website, on YouTube, across social media platforms, and within digital advertising campaigns.

Reputation Management

Your company’s online reputation is just as crucial as your word of mouth reputation. According to one national survey, 88% of consumers say they trust online reviews as much as personal recommendations. Plus, online reviews can improve your customer service by hearing directly from the customer what they like and don’t like about your business.

Be proactive and ask your raving fans to leave reviews about your business, as this can help you stand out among your competition and even rank higher for local searches. And if someone leaves a negative review, reputation management gives you the right tactics to engage with the disgruntled customer without damaging your reputation.

Local Agency, National Experience

YDOP has deep roots with the Lancaster County community. Founded in 2006 in a barn in Manheim, PA, YDOP now has a team of 20+ digital marketers at our downtown Lancaster city office. From this office, we serve service area businesses throughout the United States.

We’ve developed relationships with some of the nation’s top experts in digital marketing, giving us insights and proven tactics you won’t find from our competitors. And we’ve been recognized as leaders in the industry, speaking to business groups and contributed to industry-leading publications and platforms.

Start a Conversation with YDOP

Are you not satisfied with your current digital marketing efforts? Looking for support taking your website to the next level? Contact YDOP to schedule an initial call or in-person meeting. We’ll listen to your business goals & challenges and help you chart a course towards growing your online presence.

Lancaster County Mud Sales

Mud sales are a Lancaster County tradition - social events and auctions that raise funds for local volunteer fire departments. See the current mud sale schedule for this year as well as images and videos. Learn more.