Wednesday, January 13, 2016

Fit For Fashion Returns For Season 2 With 14 Gung Ho Contestants!

Philippines,12
January 2016 –14
contestants have been revealed for the second season of Asia’s first-of-its-kind
reality show Fit for Fashion premiering
on Star World at 8pm, 13 January 2016. They are

Lookpong Punyabhuti,
Thailand

Jess Punch, Singapore

Deena
Marzuki, Malaysia

Vicki Wheeler,
Australia

Kyle
Ramirez, Philippines

Marlon
Dance-Hooi, Singapore& Malaysia

Michael Gelonesi,
Australia

Anthony D. Walker, aka
Anthony Dupree, USA

Jackie Zapata, USA
&Philippines

Vladimir Musson, Russia & Australia

Sam Gaskin, Australia

Katherine Patrick,
Australia

Freska ‘Cika’
Darnadi, Indonesia

Attila
CK, Hungary &Malaysia

The show, which uniquely aims to
motivate its viewers to start their own transformational journeys, will begin
2016 with a bang!Returning with tougher challenges and even more determined contestants,
Fit for Fashion will follow these 14 gung-ho individuals who have been plucked
from all walks of life. Over the course of 10 weeks viewers will be emotionally
engaged and inspired as the contestants seek to redefine their bodies,
self-image and self-confidence with the help of fashion experts; Louise Roe and
Todd Anthony Tyler, and fitness gurus, Mitch Chilson and Christine Bullock.

Fitness First, one the largest fitness brands in the
world, has once again partnered with Imagine Group, an international TV production
powerhouse, to create Fit for Fashion. The second season welcomes yet another
key sponsor, ZALORA, Asia’s online fashion destination,
who play an integral rolein making the show even more captivating and
entertaining for viewers.

According to Riaz Mehta, President & Founder of Imagine
Group, the show’s producers, “Season 2 of Fit for Fashion raises the
bar in entertainment in Asia. The scale of physical challenges rival major US
shows and the fashion challenges make our contestants look like super models!
The first season of our show was a massive success and as a result, we had huge
demand from contestants around the world to compete in the show even from
countries where the show has not broadcast yet (e.g. USA).Our contestants are
hungrier than ever to succeed and will have the audiences riveted with their
dynamic personalities."

Echoing Riaz’s sentiments,
Simon Flint, CEO of Fitness First Asia, said, “The contestant mix this season
once again demonstrates that fitness is a universal language – everybody wants
to be healthier, and live a happier life full of confidence and vitality.
There’s always room improve your fitness levels and push yourself to go further
than you thought you ever could. We’re excited for the audience to witness
these transformations over the course of the ten episodes - we hope that
they’ll be inspired to get started on their fitness journeys, and make full use
of the tools and expertise we have available to help them do so.”

Fit for Fashion (F4F)is the first reality TV showto
encourage its viewers to start their own transformational journeys. Inspired by
what they see on screen, viewers will be able to download interactive tools
including CustomFit 3.01 and a carefully designed ‘Fitness First 10-Week
Get Fit Programme’2 which will give them all the fitness and
nutrition help they need to start their own journeys of transformation - while
simultaneously getting a real feel for what the contestants go through on the
show.

In its first season, F4F was enjoyed by
millions of audiences across the South East Asia region and ranked in the top
five FOX programmes in the fourth quarter (October to December) of 2014. The
show also accumulated a strong online presence with around 500,000 Facebook
fans.

Among the 14, three contestants
represent Malaysia – Hungarian businessman Attila Szekely currently resides in
Malaysia, sweet tooth Malaysian-born Deena Marzuki and Chinese-Malaysian
Australian ‘geek’ Marlon Dance-Hooi. A colourful combination, the trio will
surely keep the show’s fans on their toes! One thing they have in common is
their motivation as they embark on this transformative Fit for Fashion journey
– at the end of it, they want to inspire others to go further and be a better
version of themselves – leading by example.

Indonesia

Freska ‘Cika’ Darnadi of Balinese origin
represents Indonesia in this coming season. Once an aspiring and confident pop
star and model, various life setbacks had made her lose her sparkle.
Auditioning and claiming a spot among one of the 14 Fit for Fashion Season 2
contestants, Cika wants to regain her confidence, create an amazing life for
her daughter and be an inspiration to women facing struggles like hers.

Singapore

Despite being confident and friendly on
the outside, Jess and Marlon harboursinsecurities that have been holding them
back from being their best. Quirky is the best way to describe the two
contestants representing Singapore. Follow the ‘Karate Girl’ and ‘Geeky Boy’s’
transformation as they overcome challengeafter challenge on the show.

Thailand

LookpongPunyabhuti is no stranger to the
spotlight with her singing success inachievingthe fourth runner up spot in
Academy Fantasia 2011. Fearless and sassy, Lookpong is looking for a new
challenge which will help to bring her to a healthier and fitter life.

Philippines

Jackie Zapata and
Kyle Ramirez represent Philippines in the upcoming Fit for Fashion Season 2.
Restless and struggling with stress, Jackie, a first generation Filipino
American with a successful banking career, auditioned for Fit for Fashion in
hope that the show will give her the tools she needs to reinvent herself.
Meanwhile, the well-known entertainment host Kyle is looking to broaden his
existing skills and to better himself physically and mentally.