Little advertising in Maine for health care law

AUGUSTA — Some states are gearing up to get the word out about the new health care law, but Maine officials are taking a more hands-off approach.

Maine’s Department of Health and Human Services says there are no plans to market or advertise the Affordable Care Act.

According to an Associated Press analysis, Maine’s community groups and health centers will receive about $2 million to promote the new health insurance marketplace, or about $1.50 per person. But the state won’t get funding for marketing or advertising.

Republican Gov. Paul LePage opted out of a state-federal partnership and is allowing the federal government to run Maine’s exchange. States that have been hostile to the law will receive proportionally less money for advertising and outreach than states that have partnered with the federal government.

Here at MaineToday Media we value our readers and are committed to growing our community by encouraging you to add to the discussion.

To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use. Click here to flag and report a comment that violates our terms of use.