Leveraging Technology

Retail Technology Series

VIDEO

Ben Tickner, Brion Reusche

In the past, technology and related strategies resided with the information technology (IT) department within an organization. However, in today’s fast-paced marketplace, technology systems and strategies touch every element of business operations. IT belongs to everyone and all facets of a business, particularly in retail. From loss prevention and inventory systems to in-store beacons to help customers make product selections or customer relationship management solutions, technology is deeply tied to the business and retail leaders must know how and what to leverage to optimize future growth.

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