Search form

Adam joined Optimity in September 2017 bringing almost 25 years of experience designing innovative digital programs with the world's best-known brands. Since 1993 he has been leading world-class teams creating large-scale complex digital experiences that help his clients engage more deeply with their audiences, create new revenue opportunities, and leverage creative-technology for competitive advantage. Adam spent several years leading digital strategy and production at preeminent Madison Avenue agencies, including as Executive Producer at R/GA, Director of Interactive at Burson-Marsteller, and Interactive Strategy Lead at McKinney. Among his past clients are Sony, Verizon, Nasdaq, SC Johnson, Travelocity, Southern Comfort, Astra Zeneca, National Geographic, Sundance, and the Grateful Dead, among many others. Work produced under Adam's leadership has won numerous awards for creative excellence and business effectiveness, and has been covered by publications such as The New York Times, The Wall Street Journal, Forbes, and NPR. In the Fall and Winter of 2016, during the Obama administration, Adam was a 3-time guest of the Executive Office of the President of the United States for summits on innovating American education with innovative digital tools. Adam is an adjunct Professor of Computer Science and the Virtual Reality Artist-in-Residence at Brown University.