It’s finally happened. In the decade or so that vaping
has been around, we’ve waited for the moment when a segment of society would
begin vaping more than smoking. It seemed inevitable to happen, given how
quickly vaping gained traction among smokers and how it eventually made its way
into the mainstream. That moment has now come, as a new
Gallup poll confirmed for the first time that there are more Americans
under 30 who vape than smoke.

Think about that for a minute. Smoking has been around
since 5000 BC, and modern rolled cigarettes since the early 19th century.
The big tobacco companies got started around a century ago, and that’s when
smoking really took off. That’s a lot of smoking history, and it’s about to go
up in vapour! That’s because vapour devices are proving to be the most
disruptive products in history. Taking down tobacco smoking? That’s no small
feat, and one that was unimaginable only a decade ago.

Yet here we are, as Gallup officially tells us that
smoking rates have “plummeted” and that younger people are adopting vaping.
Some people out there will tell you that this isn’t all that great – after all,
they are still breathing something into their lungs. Well, that’s a very
misguided interpretation of what is happening. Those people clearly haven’t
heard that Public Health England has already
declared vaping to be 95% safer than smoking.

You don’t have to take our word for it. Listen to what
Gallup’s Frank Newport wrote when the poll was released: “Because young people
have become much less likely to smoke in recent years, it's possible that
vaping is functioning as a substitute, which, if true, may have positive health
implications.” Mr. Newport, we couldn’t have said it better ourselves. We’re
happy to hear some Americans haven’t been too scared into finding out the
truth.

The Battle Isn’t Over

As great as this milestone is, the battle against
smoking is far from over. Just like nobody thought cigarettes were dangerous
back in the 70s until enough education got through, we are in a similar situation
now. The battle of information will determine how many more millions of smokers
will be able to make the lifestyle-altering switch from smoke to vapour. There’s already too much misinformation and
too many misconceptions
about vaping. Stemming that and reversing the tide will be good for
vapers everywhere.

Getting the young people to understand the difference
between vaping and smoking is absolutely key. In this sense, this win is even
bigger than we’ve given it credit for. The poll showed that 22% of 18-29s say
vaping is "very harmful,” while a huge 83% say this about smoking
generally. Even as we see 22% of the youth in America misunderstand vaping, it
is a miniscule number compared to those who know cigarette smoking is very bad
for you.

Besides those 22% of young Americans that need to be
better informed about vaping, we must remember that this is only the smaller
under-30 age population. We have age group after age group that see electronic
cigarettes and vapour devices as just another way to smoke. It’s our job to
make sure that they come to a realisation that it’s not that at all.

As vaping has gone mainstream, we’ve seen a greater
acceptance and at the very least understanding. Still, we haven’t seen anything
quite like this, and so this is the time to take a step back in awe of this
past decade. It took a lot of hard work, sweat, and tears to make vaping a
reality on a large scale. It succeeded, and it succeeded big time. This
absolutely disruptive technology has changed the lives of people under 30. It
can do more, and we know it. One day we’ll be speaking about vaping taking over
smoking in all age categories, and in all countries. Until then, we’ll keep
shouting its benefits everywhere we can.

TESTIMONIALS

Really impressed with the build of the series 7, does the job excellent battery life and the dry herb vape is great, two weeks smoke free so far one more week and it's paid for it's self. Just as well as I'm going to need a new e liquid chamber before long.

Nick R

Very impressed with the quality of the V2 pro 3, vapour throat hit and I haven't touched a cigarette for almost a month now...

Ming

This is my third time getting my supply from V2 UK, the most recent being the V2 Pro S3. They have the best customer service around, fast delivery and great products...

Reno

I have purchased three Long Batteries (manual and automatic) so far and I must admit these are THE BEST cigalikes I have ever tried...

Ash

Very impressed, as a heavy tobacco smoker for over 20 years I have not felt the need for a normal roll-up The e liquid V2 Red is very good...

Wayne

I recommend you buy the cartridge pack that contains 10 different flavours, those cartridges will give you insight on which flavours you will stick to for a long time...

Rhodes

It's now three weeks since I stopped smoking tobacco and it's all down to this shisha pen! It has a good throat hit, produces lots of vapour and is really smooth...

Lily

I've been vaping v2 for 3 years, half way through I tried to find an alternative I could buy locally without post, just pop in and pick up, an expensive exercise but none lived upto the smooth flavour and I tried from cheap to expensive, but there were none that compared to V2.

Natalie A

YOU MUST BE OVER THE AGE OF 18 YEARS TO BUY AND/ OR USE ANY VAPOUR2 OR V2 E-CIGS PRODUCT. Nicotine is a highly addictive substance derived from the tobacco plant, and V2 e-Cigs are not a cessation device. The products on this website do not treat, diagnose, or cure any disease, physical ailment, or condition and should not be used by anyone in conflict with applicable local law. If you are allergic to nicotine, propylene glycol or any combination of inhalants, if you are pregnant or breastfeeding, or if you have a heart-condition, diabetes, high blood pressure or asthma, you should consult your doctor before using Vapour2 nicotine products. E-liquid should not be swallowed, seek medical help if this occurs. Wash with warm soapy water if e liquid skin contact occurs. Lifetime warranty on batteries only applies in the USA.