Watt forges alliance with popular grocery store

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H-E-B has confirmed a partnership with Houston Texans defensive end J.J. Watt and his foundation.

Watt will serve as a spokesperson to promote some of his favorite H-E-B products. The grocer has worked with the Texans since 2002 and currently partners with the team for the “Tailgater of the Year” and “Sacks for Hunger” programs.

“H-E-B is honored to partner with J.J. Watt and believe he is a natural choice to represent our company,” said Scott McClelland, president, Houston division. “Over the last two years, J.J. has demonstrated that he shares H-E-B’s commitment to the Houston community while embracing the “Spirit of Giving” philosophy H-E-B is known for in giving back to those in need.”

Watt, a unanimous All-Pro and starting Pro Bowler, just completed his second season with the Texans. He led the NFL with 20.5 regular season sacks, and added 1.5 more in the playoffs. In addition, Watt became the first player in NFL history to record at least 16.5 sacks and tip 15 passes in a single season.

Watt founded and serves on the board of directors of the Justin J. Watt Foundation, which provides support to after-school athletic programs in Wisconsin and Texas. The foundation provides after-school opportunities for children in the community to become involved in athletics, so they learn the basic character traits of accountability, teamwork, leadership, work ethic and perseverance in a safe and supervised environment among their peers. The program seeks out middle schools that have insufficient funding for after-school athletic programs, or no after-school athletics whatsoever, to work with kids to instill J.J.’s “dream big, work hard” philosophy to help them achieve their dreams.