News Audience Shrinking With New Generations

Millenials consume about half the news as the Silent Generation.

The Silent Generation are aged 67-84 years old, and the Millenials are 18-31. Incidentally, Millenials are also more likely to find their news on the internet than from television, which is the dominate medium in the other three generations.

What’s disturbing is that the GenXers and Millenials’ interest the news has not changed much (since 2004), indicating that these generations won’t consume more news as they get older. That could spell trouble for the news media, which in turn might spell trouble for a broader range of public issues as less information becomes available. That all depends on if you believe more information helps drive public political opinion.