Colorado marijuana bus tours view themselves as industry ambassadors

That’s what tour guide Alyse Morgan told 20-plus tourists who were riding in a marijuana bus tour on a hot May Friday. It was a rare chance for them to consume a plant that’s likely illegal in their home states.

My 420 Tours describes itself as “North America’s original cultivator of cannabis experiences.” It was one of the first companies to help launch pot tourism after Colorado voters legalized recreational marijuana in 2012 — and business industry wide is good.