Trust can be a challenge for an online businesses. If shoppers don’t feel secure providing their personal and financial information, how can business move their product out of the shopping cart? When customers put their faith in a new ecommerce site, it’s reasonable for…

In the internet age, scaling is easy. A digital storefront looks roughly the same whether its traffic is one hundred or one million unique page views a month, even though a real-life storefront would collapse under the foot traffic from a million customers. As…

Running an ecommerce company is different than your everyday startup. While many entrepreneurs can rely on abstract marketing numbers and traction scores, measuring success in the ecommerce industry is pretty cut and dry: sell products or else. And if you want to make sure…

Amazon is bumping up its third-party loans, as a company executive confirmed to Reuters on Wednesday: The retail giant has loaned $1 billion to third-party merchants over the last 12 months. For comparison, in the four years between 2011 and 2015, Amazon loaned just…

In 2016, there were 322.17 billion ecommerce sales in the United States alone according to Statista, and 2017 is projected to see 353.68 billion. This suggests that ecommerce continues to be a thriving industry. But just because there’s growth in the industry doesn’t mean ecommerce…

In 2017, the relationship between marketing technology and ecommerce is arguably stronger than ever. Representing a market share worth well over $22 trillion, the opportunities for eCommerce merchants to stake their claim are seemingly endless. As a result, new martech solutions are constantly emerging to…

I see many of the changes in the ecommerce industry impacting what businesses will have to consider when they add or manage their payment processing systems. This is especially the case for startup founders like myself. The information presented below is based on findings from…

One of the crucial steps when building your store’s website is to choose an ecommerce system your site is going to host. And even if some store owners prefer to have developers creating their own platforms, the reality is that most merchants will chose…

Sometimes innovation comes as a paradigm shifting idea, and sometimes it comes as a simple tweak or mutation of common practices. These 7 companies bring innovation in all shapes and sizes to the world of ecommerce. Any one of them could help you sell…

A landing page is the online equivalent of a storefront in the physical world. It’s the consumer’s first impression of your business, and you have about seven seconds to grab the average web user’s attention before they navigate elsewhere. It’s imperative that you provide an…

By now we’ve realized the power of artificial intelligence is here to stay and has applications far more practical than the sci-fi robots we once envisioned a decade ago. While the robot space is indeed growing, so are the behind-the-scenes bots powering everyday life….

The method of exploiting the impulse purchasing mentality for gift cards is long outdated. In fact, according to FBIC’s 2015 report, e-gifting represents a $131 billion market. In many cases, today’s gift cards have undergone digitization, enabling retailers to easily penetrate the online shopping…

Because brick and mortar stores have become secondary to online purchasing, quality websites and mobile apps have become a necessity for budding ecommerce companies. However, just because you don’t have a literal storefront doesn’t mean you can’t build your business from the ground up. We…

Funding an e-commerce startup is tough, but it can be harder to protect it from bankruptcy. Aside from maximizing sales, you also need to reduce your spending to ensure the long-term sustainability of your company. Unfortunately, a lot of businesses tend to go overboard…

When you don’t have a physical storefront, your mobile presence becomes even more important. And with more and more people using their smartphones to purchase items online, a well-functioning app could be the difference between big sales and abandoned shopping carts. We asked six entrepreneurs…

Everybody shops online. By 2018, the number of international shoppers will increase by 50 percent. In addition to this, it is important to note that people are no longer saving their online shopping for the holidays, or for items that most of us would consider extras….

According to the National Retailer Federation, 36% of shoppers plan to purchase items on Cyber Monday, up from 34 percent in 2015, and total spending is expected to exceed $5.8 billion between Black Friday and Cyber Monday. While Cyber Monday brings a wide range of deals…