Branded EnvironmentUndergraduate Admission Office

Loyola University Maryland

The Undergraduate Admission Office at Loyola University Maryland had recently undergone an office renovation and was seeking to enliven the new space with the Loyola brand. Working with existing assets, I developed and executed a plan to bring the established brand to life within the walls of the admission counselors’ office space. As prospective students attend presentations and meet with counselors, they are surrounded by the tenets of the Loyola brand and images of life at the University. Whether they have read every word of the viewbook cover to cover, or are stepping foot on campus for the first time, their experience in these halls helps them to envision their own possible future at Loyola.