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The emergence of new media and digital communication tools allow people to comunicate in real-time...potentially about your company and brand.

Does your company have a social media strategy?

WSI Social Media Strategy kit

A beginner's guide to launching a Social Media Strategy for your company.

Your 60+ page Social Media Strategy kit includes:

How to educate yourself and your staff on social media

How to establish a social media policy (template available)

How to protect your brand and ensure consistency

How to choose the right social portals for your industry

How to integrate social into your PR strategy (templates and checklists available)

How to measure social media

How to monitor your online brand

Deep dive into the top 5 social portals (blogs, Facebook, YouTube, Twitter and linked in)

The strategy kit is a very substantial guide for developing a Social Media Strategy and is more a hands on, how to manual - It took us months to put it together! For a taste of what's included take a look atht e table of contents and executive summary below.