Digital On Demand Printing (Lower Quantities): This option allows you to make a smaller order of just 100 postcards or other printed product.

Using toner and liquid ink, digital printing does not involve setting plates. When smaller quantities are needed, short run digital printing is the affordable choice.

Digital Printing technology accommodates the need to print only the amount you need on demand.

Exceptional Quality: You don’t want to sacrifice vibrant colors and print quality just because you need variable data or a short run printing job. Digital printing is the solution. Advanced color match capability ensures vibrant, accurate color.

Variable Data: This option allows you to personalize each piece for your targeted audience with their name and other specific information.

From a simple name and address to targeted campaigns specific to customer’s recorded buying behaviors, personalization improves response rates.

For example, in the image to the right, you can print unique coupon codes for tracking purposes.

Variable data printing can also include unique images, differing codes, identifiers, and copy.

Digital Printing Products include:

Business Cards

Post Cards

Catalogs and Booklets

Menus

Brochures

Presentation Books

Flyers

Posters

Letterhead

Envelopes

Greeting Cards

Wedding Invitations

Newsletters

Rack Cards

Announcements

As a 100 year old family owned commercial printer, we know printing. We also have the experience and support that no other online source can provide you. We understand that custom digital printing is a trust buy. We specialize in guiding you, our customer, from concept to end product with expertise and excellence. We can handle your database files and will listen to your needs to help you achieve the desired outcome.

Many small businesses struggle with the investment required to distribute marketing materials. Though they know every marketing effort should be considered an investment with an expected return, limited budgets mean they can’t risk the entire business by hinging it on the success of any given campaign.

Marketing distribution is one of the biggest barriers to small business success. Sure, you can print postcards cheap, but you’ll still have to pay postage to deliver them to your target audience. Fortunately, several marketing tools can be distributed without postage costs. When you employ these marketing tools, you only need to invest a bit of your time to reach a potentially-enormous number of people.

By taking a little time to distribute your own marketing materials, you can save money and increase your return on investment, helping to ensure your marketing campaign yields outstanding profits. Here are five marketing tools you can distribute on your own.

Printing business cards is a must if you want to have a powerful business networking presence, but not all business cards are created equal. In fact, after networking events most business cards end up thrown in the trash. Turn theback of your business cardinto a couponor coupon code. Make it time-limited to motivate fast response. If your offer is good enough, qualified prospects will want to take advantage of it before your expiration date.

Flyers are mini-posters, perfect for community bulletin boards and to hand directly to passers-by, such as with club card flyers. Since they’re smaller, flyers aren’t quite as attention-getting as posters; however, they’re able to be placed nearly anywhere, which gives them greater reach. Blanket your community with flyers, and you’ll get the message out cheap and easy.

Door hanger marketing is the perfect way to pack the punch of a postcard with none of the postage fees. In fact, door hangers can be even more powerful since they’re placed directly on door knobs and not in mailboxes with the rest of the mail. You can distribute door hangers to selected neighborhoods that meet your target demographics.

The best promotional products are going to be ones that people use every day. Sticky pads, note pads, and pens are the most effective promotional products for most businesses. People need them, use them daily, and they are relatively cheap. Unless you have something very unique that people will use very often, or you have a budget that allows you to purchase really cool promo products like USB memory cards, go with pens, notepads, and sticky pads.

Check out all our other marketing materials when you visit our sister companies at:

Promoting your Brand

From note pads to stress balls to your basic ink pen, promotional items are an integral part businesses advertising and marketing plans across the globe. Millions of promotional items, also known as “swag” “Stuff We All Get”, are given out every year. Promotional items first appeared in the early-18thcentury, when George Washington used small bronze pins to promote his re-election campaign in 1789.

According to the Promotional Products Association International (PPAI), there are more than 28,000 promotional item distributors and 5,200 manufacturers. These manufactures are successful for one reason: promotional items work. In a PPAI study, 94 percent of respondents said they could successfully recall a promotional product they had received in the past two years; 87 percent said they liked receiving promotional products; and 72 percent said they kept promotional products in their homes or offices. Compared to other forms of advertising, 24 percent said they made a purchase after receiving a promotional item whereas only 4 percent said they purchased after viewing an ad online!

Now that you are aware of the importance of promotional items in marketing, here are some guidelines for choosing the right promotional product for your business or brand.

Link Your Brand with Each Promotion

Almost any product can be turned into a promotional item, but make sure the item you choose is connected in some way with your brand. If you’re a tech company, think branded card readers, USB, mug warmers or smart phone cases. Magnet clips, pizza cutters or tape measures might be the perfect fit for a real estate business. Health care and hospitals could go with pill dispensers, first aid kits or hand sanitizer. Choosing a product that reflects your industry can help your customers connect with your brand.

Choose Functional Items

People keep promotional items that they can use. To successfully market your brand, your promotional item has to be of some use to your consumer. Ink pens tend to stick around in offices, and refrigerator magnets with helpful information in addition to your branding (such as a directory of local numbers associated with your industry.) If you have the budget, think about a bigger item that’s used frequently, like an umbrella or high-quality tote. Choose a product that feels like a useful gift rather than a throw-away advertisement.

Go for High-quality Small Items

While it may be tempting to order 5000 pencils or key chains emblazoned with your logo for next to nothing, think twice before placing that order. Choose smaller (or smaller quantity) high-quality items in lieu of larger (or larger quantity) low-quality items. If you give away cheap or poorly-made promotional items, people may associate the quality of the items with the quality of your business – a huge negative from a branding perspective.

Make it Pop

Promotional items should have a great design and colors, but should also be unique and interesting. What products would you keep around? What would you show to your friends? Eye-catching and unique promotional products are more likely to stick around and be shown off, which increases the prominence of your brand – and the likelihood other customers will see it.

Consider Your Promotional Item’s Exposure

Along with being functional, tied to your brand, high quality and eye-catching, your promotional item needs to have maximum exposure. Think about how long your item can be used. Avoid perishable or food items because they will be gone quickly. Fragile or glass items can break easily, and seasonal items may only be used a short amount of time. Also stay away from extremely personal promotional items. The goal of using promotional items to market your brand is so that each piece can be seen — and that won’t happen if your promotional item is tucked away in a cabinet or drawer!

For more information on Promotional Products check out Coolmarketing.US for all of your custom promotional marketing needs.

Build Profits With Door Hangers

Door hanger campaigns can be a very effective way to reach a local public. Door hangers have a lot of uses, and we’ve all received them for various things, and since they’re hanging on the door of our homes when we get home from work or discover them as we leave, the marketer knows you’ve seen their advertising. They are very effective tools and taking advantage of them can be a big boost to your bottom line.
Here are 5 great ways to use door hangers:

Check out the next door hanger you get and see if you get any ideas on how a door hanging campaign could benefit your business. Whether you’re selling a product or a service, being able to attract a local customer base with an inexpensive door hanging campaign will certainly do great things for your bottom line.

Many small businesses struggle with the investment required to distribute marketing materials. Though they know every marketing effort should be considered an investment with an expected return, limited budgets mean they can’t risk the entire business by hinging it on the success of any given campaign.

Marketing distribution is one of the biggest barriers to small business success. Sure, you can print postcards cheap, but you’ll still have to pay postage to deliver them to your target audience. Fortunately, several marketing tools can be distributed without postage costs. When you employ these marketing tools, you only need to invest a bit of your time to reach a potentially-enormous number of people.

By taking a little time to distribute your own marketing materials, you can save money and increase your return on investment, helping to ensure your marketing campaign yields outstanding profits. Here are five marketing tools you can distribute on your own.

Printing business cards is a must if you want to have a powerful business networking presence, but not all business cards are created equal. In fact, after networking events most business cards end up thrown in the trash. Turn theback of your business cardinto a couponor coupon code. Make it time-limited to motivate fast response. If your offer is good enough, qualified prospects will want to take advantage of it before your expiration date.

Flyers are mini-posters, perfect for community bulletin boards and to hand directly to passers-by, such as with club card flyers. Since they’re smaller, flyers aren’t quite as attention-getting as posters; however, they’re able to be placed nearly anywhere, which gives them greater reach. Blanket your community with flyers, and you’ll get the message out cheap and easy.

Windows and glass doors are not the only valuable piece of real estate in the business and restaurant. Every wall offers an opportunity to tastefully communicate with customers. Business owners now have a great new way to make their company unique and do promotions that suit them best. All it takes is to unleash their passion and creativity and the right professional commercial printer.

Using these cost effective marketing ideas will be sure to boost your sales and bring more customers to your business. These are just a few ways to embrace the heat of the summer and draw customers to your business. WePrintQuick.com is here to help.

Save marketing dollars by using this promotional code “SPRINGSPECIAL” to save 20% off your online order!

One of the greatest things about these design templates is the fact that they can be quickly customized to promote your company or share your events – all without sacrificing the quality of excellent graphic design. Choose the template, some quick text and/or photo, and you’re ready to get your project printed. This not only levels the playing field for individuals and business owners, it also lowers budgets for businesses and makes last-minute emergency projects a snap.

They look great

Choose a good online printing company that would have plenty of templates for you to choose for your project and would turn them into wonderfully beautiful printed creations. With premium paper stocks, glossy and matte finishes, and professional-grade inks, you can get a completed professional printed product at a price that is cheaper than what it would cost to have a graphic designer to design your project. Better quality means a better impression on customers – and when it is so affordable you can’t lose.

What to look for when choosing an online printer that offers design templates

First and foremost you have to love the design. The design should be professional-grade and should match the colors of your business , the mood of your personality, your event, and your customers. That probably goes without saying; however, there are other things that make for a good design template – and you would be wise to double-check that your online print company template meets these requirements before you commit to it.

Most important is to ensure that your chosen design templates are the correct size and are available in the proper color mode (CMYK) and resolution (at least 300 dpi) to ensure that they are print-ready. Choosing the right Print Company will save you plenty of headaches and money down the road, and essentially helps you get the best quality finished printed pieces at the most affordable prices.

Use Promo Code ‘DESIGN” when placing your first order and receive 20% off your entire order.

Promotional products are “articles of merchandise (often branded with a logo) used in marketing and communication programs that are given away to promote a company, corporate image, brand, or event.” Use promotional products to your company’s greatest profit by first understanding the benefits.

1) Promotional products increase your company’s brand recognition and brand awareness through repeat exposure to your company name and the products and services offered as displayed on the promo product they received.

2) Your client’s or potential customer’s repeat exposure to your brand through the promotional products will influence their purchasing actions of your product or service. This will result in increased responsiveness and improved sales. Research has found that response rates can increase by up to 50% by including a promotional product with a sales letter in direct mailing and in general promotional products can improve overall response rates by up to 75% according to studies

3) Promotional products reach a crowd of people at a low cost per person which inevitably increases the reach of your company and its brand. The mass of people will include the people that received the distributed promotional products and anyone the receivers interact with that come in contact with the promotional product. The reach of your brand through promotional products can be exponential.

4) Recipients tend to hold on to tangible reminders longer than any other form of advertising. The greater quality promo product you supply will present a better impression of the quality of your company’s products and services. And the longevity of that product will continue to influence the recipient for as long as the product lasts.

5) Recipients of your promotional products will see your company in a favorable light. By providing something free it shows potential customers your goodwill and begins to build the trust necessary for a great business relationship.

6) Promotional products reiterate the work your company is doing through other advertising sources by confirming that your brand is available and the people easily accessible.

7) Studies have shown that your trade show booth traffic can triple by including a promotional product in your pre-show mailing. It is also beneficial to have a promotional product at your booth so visitors to your booth will remember your company with a tangible representation.

8) Some promotional products can represent a form of business card as it displays your company name, logo, and contact information which provides easy access to the information needed to contact your business.Promotional Product Lures

9) Not all promotional products are created equal. Evaluate your target customer and the purpose for the promotional products in order to choose the most effective product for the opportunity.

You are now informed about the benefits of promotional products for your business and are ready to tackle sales growth through this low-cost, high return on investment advertising tool. As you determine how best to use promotional products, keep in mind that people like free stuff and so will you when you receive additional sales.