Giancarlo Savino, energy manager at the Salerno City Council, knows that new forms of communication are needed to raise awareness on energy issues. That is why, as part of Salerno’s participation in the Display Campaign, he launched the project “Gioca al Risparmio - Playing the savings game” in 2006. “Until then I had never played a game with more than 4000 players at a time”, says Giancarlo with a big smile.

The 4,000 students and the wider community of Salerno became the main actors in a “game” to compete for the highest energy and water savings achieved during a period of one year.