mediareport

The media, unquestionably, plays a crucial part in the course of transmitting gender norms. As can be seen in this video, the media is the message and, to some extent, it is presumably, perceived as the messager. Given the fact that there is 10 hours and 45 minutes of media consumption a day in America, it is safe to say that the media exerts a tremendous influence on people’s minds. An example will clarify this point. In the media, people can see so much negativity towards women and the way they look. The television shows and films are infested with super models and movie stars who enjoy a perfect figure. Put another way, the media is sending messages about the value of women’s bodies. Viewers, especially the females, would inevitably believe that the value of their life is to have a good look. It should be noted that girls get messages from a very early age. Under the pressure of the norms for women transmitted by the media, they would gradually form a belief that their worth depend on how they look. For their male counterparts, they also accept the female images abound in the media. Furthermore, the media also constitutes a crucial part in transmitting gender norms in politics. A case in point is Hillary Clinton. She is often portrayed as a 92 years old grandma. In the media, it is not easy at all, without exaggeration, to find a female president. Women are presented to be stupid, superficial, and powerless beings.
It is not difficult at all to find the extremely different messages transmitted in the media with regard to the expectations of femininity and masculinity. Females are expected to be sex objects, insecure and anxious. In the Hollywood films, it is commonplace that heroine goes through many hardships and waits for the hero’s rescue, ultimately finding romance. For female leaders, they are generally presented as the cruel bosses, sacrificing love and family. The expectations for males are a total turnover. These messages do play a part in shaping the gender identities of individuals, for the most people give up their power is by thinking they don’t have any.