MUNCIE – Mayor Dennis Tyler's State of the City speech on Thursday included something new — including a logo for Tyler's "One Muncie" slogan — but included the tried and true political practice of crediting not only supporters but local residents in improving the community.

In a speech that touched on recent and ongoing development through a series of videos — also a new addition to Tyler's annual speech — the mayor said, in one of the videos, that credit belonged to the community.

"It's the people that make us successful, not Dennis Tyler," the mayor said.

Tyler addressed a crowd in the Horizon Convention Center Thursday but mostly limited his remarks to before and after a series of videos produced in cooperation with Ball State University. The videos highlighted downtown development — including 26 new businesses and $100 million in investment, officials said, and the Courtyard by Marriott hotel that's under construction — as well as efforts to improve local education and job creation.

Tyler — a Democrat who is seeking re-election this year and is so far unopposed — included phrases that could be used in a campaign speech. Citing downtown projects including an ongoing sewer separation project and the hotel, Tyler said, "Only Muncie could have done that: millions of dollars in investment without raising your taxes one penny."

Although much of the speech highlighted recent development like Village Promenade, the apartments-and-commercial project near Ball State University, and Muncie Marketplace, the McGalliard Road shopping center that includes Dick's Sporting Goods, Tyler also touched on one new project and unveiled a new, community-boosting logo.

Tyler cited an effort to "re-purpose a building in downtown Muncie to bring all our educational institutions together ... and get Muncie Community Schools students in that building."

After his speech, Tyler told The Star Press he's working to form an educational cooperative among MCS, Ball State and Ivy Tech Community College in the former Cintas building — recently purchased by a city-backed non-profit for possible development as a brewery and business incubator — to give students "a quality education ... where they can make things with their own hands."

"It has the potential to be whatever we want," Tyler said, adding that the program was new enough it didn't have a formal name.

The mayor also unveiled a large sign with the phrase "One Muncie" — adopted by Tyler at the time of the consolidation of Southside High School into Central High School but used more generally by Tyler since then — spelled out with photos of local landmarks like city hall and the Appeal to the Great Spirit. Individuals can stand in the logo in place of the "I" in Muncie. The logo was created by local businessman David George and local artist Brian Blair. Members of the audience lined up to pose in the logo, which officials said would be moved around and placed in several locations in the city.

Tyler emphasized partnerships in his speech, and one of the videos showed Ball State University President Paul Ferguson recounting how, on the day he and the mayor met, Tyler said, "Paul, I want to be your partner."

The mayor opened his speech by recognizing Muncie City Council members on hand, adding that council's action in approving a recent anti-discrimination measure meant that Muncie was "welcoming. Whatever your sexual orientation or sexual identity — you are welcome."

Contact Keith Roysdon at 765-213-5828 and follow him on Facebook and Twitter.