Author

Now is the time to embrace meaningful strategies to engage the young people of the Why Generation and help them fulfill their vast potential. – Mark C. Perna

Answering Why

Mark’s first book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, is based on his work with educational organizations and businesses across North America, alongside his personal experience as the father of two millennials. This award-winning bestseller distills the best insights, tools, and strategies Mark has pioneered during more than 25 years in education and workforce development.

Weekly Contributor at Forbes.com

Mark is a monthly contributor to Forbes.com, exploring careers, education, Gens Y & Z, the skills gap, and workforce development. He brings a new perspective to the conversation about today’s younger generations and what they’re truly capable of in our changing economy and workforce.