I fell down the genealogy rabbit hole recently (thank you, Lewis Carroll, for that 100-year-old metaphor) when I came upon a research site called familysearch.org. It's free, which had a lot to do with my falling down the aforementioned rabbit hole. And there was a really big piece of information down there.

The Oklahoma City baseball club sent me a survey that asked what sports I like and how avid a fan I am. It asked how recently I'd been to a baseball game, and it requested some demographic information. But the one question on the survey that was different from every other customer survey was the one that asked what baseball meant to me.