The Gray Cook Lecture Compendium: A Collection of Gray Cook Lectures

The risk factors in exercise and athletics are going up. Why? Because people don't have enough information to know how to dose and scale the activities they do. The biggest problem in fitness today is not availability or access to fitness professionals, nor is it availability of information. It's a little simpler than that, and in this collection of recorded live lectures, Gray Cook explains what he's learned about movement and movement learning in his years as a physical therapist and strength coach.

A Lifelong Approach to Fitness: A Collection of Dan John Lectures

In this collection of short talks, I tried to link together what I thought was crucial and important in the fitness field - and in sports in general - that sometimes don't work very well in something like a book or an article. These are all too long for an article, and too short for a book. But they're all very important principles, and these are all concepts I think need to be linked together.

Intervention: Course Corrections for the Athlete and Trainer

You have two choices: Be lucky enough in middle school, junior high or high school to be taught basic body movements and step-by-step instructions in the Olympic lifts, powerlifting, mobility, flexibility, kettlebell training, and tumbling, or apply intervention five principles.

Ignite the Fire: The Secrets to Building a Successful Personal Training Career (Revised, Updated, and Expanded)

Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.

Can You Go?: Assessments and Program Design for the Active Athlete and Everybody Else

Training people in sport as a coach or in fitness as a personal trainer is certainly rewarding work. But there's a problem: What do we do next? There are countless books on diet and exercise, hundreds of machines; devices; and gimmicks to train people, and new gadgets and gizmos are popping up with every passing day.

You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life

You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon - consultant to numerous college and professional teams - to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.

Legacy

The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years. What is the secret of their success? And what can we - as individuals, companies and teams - learn from them? The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years.

The Mindful Athlete: Secrets to Pure Performance

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

Extreme Ownership: How U.S. Navy SEALs Lead and Win

In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting Navy SEAL combat stories that translate into lessons for business and life. With riveting firsthand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this audiobook is equally gripping for leaders who seek to dominate other arenas.

Viralnomics: How to Get People to Want to Talk About You

Are you sharing great work, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves.

Fat Loss Happens on Monday: Habit-Based Diet & Workout Hacks

Most diet and workout books are focused on the wrong things: They focus on WHAT instead of HOW. The leanest people focus on how, on their eating habits, not on fad diets. Diets that rely on willpower and discipline fail. The path to results is made up of eleven small, simple, step-by-step habits. Rotating through phases of metabolic, endurance, and strength workouts yields the best fat-loss results.

Above the Line: Lessons in Leadership and Life from a Championship Season

Pulling back the curtain on the high-profile, high-pressure world he operates in, Urban Meyer offers listeners a groundbreaking game plan for creating a culture of success that engages and inspires the people around them - the very game plan he followed every day in the Buckeyes' historic 2014 season.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

This expanded edition includes dozens of practical tips and case studies from readers who have doubled their income, overcome common sticking points, and reinvented themselves using the original book. Also included are templates for eliminating email and negotiating with bosses and clients, how to apply lifestyle principles in unpredictable economic times, and the latest tools, tricks, and shortcuts for living like a diplomat or millionaire without being either.

The Sports Gene: Inside the Science of Extraordinary Athletic Performance

Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic freaks put on Earth to dominate their respective sports? Or are they simply normal people who overcame their biological limits through sheer force of will and obsessive training? In this controversial and engaging exploration of athletic success, Sports Illustrated senior writer David Epstein tackles the great nature vs. nurture debate and traces how far science has come in solving this great riddle.

Relentless: From Good to Great to Unstoppable

Direct, blunt, and brutally honest, Tim Grover breaks down what it takes to be unstoppable: You keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak. In "The Relentless 13", he details the essential traits shared by the most intense competitors and achievers in sports, business, and all walks of life.

Coach Wooden's Pyramid of Success: Building Blocks for a Better Life

Legendary college basketball coach John Wooden and Jay Carty know that when it comes down to it, success is an equal opportunity player. Anyone can create it in his or her career, family and beyond. Based on John Wooden’s own method to victory, Coach Wooden’s Pyramid of Success reveals that success is built block by block, where each block is a crucial principle contributing to life-long achievement in every area of life.

Lift: Fitness Culture, from Naked Greeks and Acrobats to Jazzercise and Ninja Warriors

Where Born to Run began with an aching foot, Lift begins with a broken gym system - one founded on high-tech machinery and isolation techniques that aren't necessarily as productive as we think. Looking to the past for context, Daniel Kunitz crafts an insightful cultural history of the human drive for exercise, concluding that we need to get back to basics to be truly healthy.

Ego Is the Enemy

"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)

Training Camp: What the Best Do Better Than Everyone Else

Training Camp is an inspirational story filled with invaluable lessons and insights on bringing out the best in yourself and your team. The story follows Martin, an un-drafted rookie trying to make it in the NFL. He's spent his entire life proving to the critics that a small guy with a big heart can succeed against all odds. After spraining his ankle in the pre-season, Martin thinks his dream is lost - but then he meets a very special coach who shares 11 life-changing lessons that keep his dream alive.

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living

Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.

The Champion's Comeback: How Great Athletes Recover, Reflect, and Reignite

In The Champion's Comeback, Jim Afremow offers winning strategies for athletes of any age or skill level to get mentally psyched for competition, quickly rebound after a loss, and overcome injuries (and the fear of reinjury). Afremow explores the psychology of commitment and shows you how to develop the core confidence of repeat champions.

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Grit: The Power of Passion and Perseverance

In this must-listen book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and businesspeople - both seasoned and new - that the secret to outstanding achievement is not talent but a focused persistence called "grit". Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, MacArthur "genius" Angela Duckworth explains why talent is hardly a guarantor of success.

Publisher's Summary

Nationally recognized strength and conditioning coach Ron McKeefery teaches you exactly how to become your own CEO Strength Coach. Coach McKeefery has served at both the professional and collegiate level. He is published in numerous industry publications and is a highly sought-after speaker.

This book not only tells Ron's story, it teaches you how to avoid the mistakes he made and leads you through the trials he faced prior to being honored as a Master Strength and Conditioning Coach and named Under Armour Collegiate Strength and Conditioning Coach of the Year.

You will learn to become a technician in your field, why most coaches remain only technicians, how to become an effective manager, and what it takes to be an entrepreneur in strength and conditioning.

A detailed, step-by-step process is provided to ensure you don't miss anything as you learn how to pursue a successful career. You will draw from his experiences in order to learn what it takes to not only be the best strength and conditioning coach that you can possibly be but you will also learn how to manage your time better, find room for a family life inside of a career that takes up more time than most, and how to ultimately be happy in all of the successes you achieve as a coach, no matter how big or small they may seem.