Crystal Group partnered with Xrbia to come up with a project right at the city centre. The heart of Mumbai is Chembur is a residential hotspot. The objective of the campaign was to boost awareness about their current project.

Actions:

The central connectivity of Chembur proved an advantage. We identified a suitable target audience. No real estate developers had targeted millennials - which presented a challenge. We also focused on online payments to make it convenient for buyers providing them a seamless access to payment option.

Focusing on the campaign line, “Don’t Oversoch it” we opted for print ads on all major newspapers, hoardings at strategic locations and a comprehensive online campaign.

Combine the campaigns run on different platforms and keep them in sync with each other.

Mumbaikars are accustomed to listening to the radio while on-the-go. This can be the regular commuters listening to the radio on their smartphones, cabs or their own vehicles. We strategically placed radio ads to spread the word about the project at regular intervals. This ensured maximum penetration of the ad campaign among the target audience.

Keeping the Mumbai traffic environment in mind, hoardings were used extensively focusing on the campaign line. This made sure the campaign complemented each other across different platforms.

Mumbai has an extensive smartphone density and PC internet density. The purpose of a comprehensive digital marketing strategy was to spread awareness about the property online to increase site traffic. Extensive campaigning was also made on Social Media.

A video on how to book was created to facilitate buyers booking of their homes.

Actions:

The central connectivity of Chembur proved an advantage. We identified a suitable target audience. No real estate developers had targeted millennials - which presented a challenge. We also focused on online payments to make it convenient for buyers providing them a seamless access to payment option.

Focusing on the campaign line, “Don’t Oversoch it” we opted for print ads on all major newspapers, hoardings at strategic locations and a comprehensive online campaign.

Combine the campaigns run on different platforms and keep them in sync with each other.

Mumbaikars are accustomed to listening to the radio while on-the-go. This can be the regular commuters listening to the radio on their smartphones, cabs or their own vehicles. We strategically placed radio ads to spread the word about the project at regular intervals. This ensured maximum penetration of the ad campaign among the target audience.

Keeping the Mumbai traffic environment in mind, hoardings were used extensively focusing on the campaign line. This made sure the campaign complemented each other across different platforms.

Mumbai has an extensive smartphone density and PC internet density. The purpose of a comprehensive digital marketing strategy was to spread awareness about the property online to increase site traffic. Extensive campaigning was also made on Social Media.

A video on how to book was created to facilitate buyers booking of their homes.

Results in Numbers

6Lacs + website visitors during the Launch

Increased brand visibility to 350,000+ premium audience in a day, pan India during the Chembur