I remember a few years ago when credit card companies would send out $5 checks to customers. The catch with the $5 check was that it enrolled you in some sort of service, usually identity theft or employment related, that was free for a month. After a month, there was a monthly fee that was either flat, in the case of the identity theft service, or a percentage of your balance, in the case of the employment related service.

Last week, I received two letters from two banks reminding me of their complimentary offer of Accidental Death & Dismemberment AD&D insurance. It’s clear in both cases they’re marketing promotions trying to get you to buy AD&D insurance from their partners. However, the two offers are very different in how they approach the customer.(Click to continue reading…)