Yahoo And PayPal; Who Knew?

Peter Prestipino

Posted on 4.17.2007

Yahoo! and Ebay’s Paypal have entered into a very noteworthy partnership. The Yahoo! PayPal Checkout program will enable a streamlined purchase process for the over 130 million PayPal customers on the Internet and give Yahoo advertisers added value and visibility on Yahoo search results.

Here is how it works: When a user goes to Yahoo! Search to find an item or service, the results page may include Yahoo! Sponsored Search results matched to the user’s query. If the merchant has joined the Yahoo! PayPal Checkout program, a blue shopping cart icon will appear next to the merchant’s name in the Sponsored Search results. By clicking on the ad, users will have direct access to a safe, secure purchasing process that does not require any additional credit card information and can be completed in just a few mouse clicks.

Yahoo is offering Merchants a free Paypal Express Checkout processing and a $100 credit in a Yahoo! sponsored search account. Yesterday here on the blog, we posed the question "Which payment solution do you use?" - let's continue with that same survey below:]