DRIVING THE DAY – Expect a packed house today as Apple, Google, Facebook and AT&T testify before the Senate Commerce Committee about online privacy. The companies are expected to stress the success of self-regulation and the need for increased industry innovation to protect online privacy and give consumers confidence their information is safe. We have a sneak peak at the testimonies of Google, Facebook and AT&T below.

POINTED QUESTIONS FOR TECH – Judging from a staff memo obtained by Morning Tech, you can expect Republican members of the panel to question Facebook about its privacy policy changes, Google for collecting data from Wi-Fi networks and Apple for collecting geographic data from iPads and iPhones.

BUT THE MEMO DOESN’T MENTION AT&T, which had its own privacy snafu last month when the carrier exposed the personal data of thousands of iPad users. At any rate, today’s hearing will cover a wide range of high-level privacy issues, from behavioral targeting to spyware.

RECESS INTEL – Remember those 70+ House members who signed a letter urging the FCC to back off its net neutrality plans without congressional guidance? Those members should expect recess visits next month from the SaveTheInternet.com coalition, Morning Tech has learned. The coalition – which includes Free Press, Public Knowledge, Consumers Union, ACLU, Stanford’s Larry Lessig and craigslist.org founder Craig Newmark – plan to organize in-district meetings with dozens of lawmakers during the August recess to discuss net neutrality and reclassification.

GOP AD BUY – The Republican Governors Association is ginning up support for Arizona Gov. Jan Brewer on Facebook just as the state’s highly controversial immigration law is set to go into effect. An ad we spotted yesterday reads: “Stand with Arizona! Support RGA as we tell Washington we need secure borders, not lawsuits.” RGA says it does not discuss the strategy behind its expenditures, but here’s a link to the ad (sorry for the pixilation): http://politi.co/cHHQp4

Good Tuesday morning and welcome back to Morning Tech.

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** A message from Broadband for America: Broadband is helping to lead America's economic recovery. Why are some groups willing to risk this progress by calling for 1930s telephone regulations to be placed on the Internet? **

ADA ANNIVERSARY MEETS HOUSE ACTION – With a vote of 348 to 23, Ed Markey’s update to ADA passed the House last night. Now it’s on to the Senate, where Mark Pryor’s companion bill has moved favorably out of committee.

SHOULD WE EXPECT PROMPT PASSAGE OF ADA UPDATE IN SENATE? – It’s possible, according a source close to the process, who tells Morning Tech the 21st Century Communications and Video Accessibility Act could be hotlined as soon as today. Granted, Senate scheduling these days is pretty temperamental – and it isn’t as clear that the chamber will pass the legislation with the vast bipartisan support that its House counterpart enjoyed on Monday – but the rumors could be a good sign that lawmakers hope to take action sooner rather than later. Stay tuned.

YOUR CAGED IPHONE ISN'T FREE JUST YET – Sure, the Library of Congress granted a DMCA exception to those who jailbreak their iPhones, meaning you can now legally install unauthorized, third-party apps and reconfigure the OS. The logic behind that move aside – since when has legality mattered to those who jailbreak? – the announcement doesn’t do much to change Apple’s strict terms of service agreement, which can nix warranties for users of compromised devices. In fact, the exception doesn’t stop the company from making their operating systems any harder to rewrite, either, and it further doesn’t block the company from using software updates to disable jailbroken features. So don’t rush to install every and all unauthorized apps just yet…

GIBBS ON WIKILEAKS DOCUMENT DROP – As expected, reporters quizzed W.H. press secretary Robert Gibbs on Monday following the release on more than 90,000 once-classified Afghan war documents. On what the leak means for the future of intel, Gibbs was brief and a little circumspect. “Look, I think there is no doubt that this is a concerning development in operational security,” Gibbs said. “And as we said earlier, it – is – it poses a very real and potential threat to those that are working hard every day to keep us safe.”

PRIVACY TESTIMONY SNEAK PEAK – Morning Tech got an early look at the testimonies from Facebook, Google and AT&T. Their views:

FACEBOOK STRESSES LEGISLATION MUST PROTECT INNOVATION: From Bret Taylor, chief tech officer, according to submitted testimony: “We believe that Congress’s approach toward the Internet to date, which has avoided open-ended grants of regulatory authority or over-inclusive prohibitions, should serve as a model for any future legislative initiatives. As always is the case, it will be valuable for Congress to build an evidentiary record establishing the need for intervention before it acts. Overbroad or burdensome regulation carries the risk of stifling the innovation that is the lifeblood of the Internet and has served as a major source of jobs and economic growth.”

AT&T PROPOSES BANK-ESQUE FRAMEWORK – Notes AT&T SVP Dorothy Atwood in prepared remarks: “[W]e believe the industry, which has innovation in its very DNA, should press even further and develop a trust framework that enables the ‘interoperability of permissions.’ With this framework, entities throughout the Internet ecosystem could cooperate in a ‘back-office’ way to honor the information sharing preferences of the customers. Such an approach can be likened to the existing process in banking, where consumers initiating fund transaction are not involved in the details of when and how the automated clearing houses handle the actual money transfers, but have every confidence that their money goes when and where they intend.”

GOOGLE WANTS TECH NEUTRAL PRIVACY LAW – In submitted testimony, Dr. Alma Whitten, Google’s leading privacy engineer, stresses the company has made inroads with consumer privacy and has addressed the flaps that occurred as a result of its Google Buzz launch and so-called “Spy Fi” faux pas. But Whitten stresses Congress could be part of the general privacy process too. “A pro-innovation privacy framework must apply evenhandedly to all personal data regardless of source or means of collection. Thus, offline data collection and processing should, where reasonable, involve similar data protection obligations. … A thorough privacy framework should promote uniform, reasonable security principles, including data breach notification procedures …” http://scr.bi/cfhOYh

SENATE DEMS ARE STILL SHORT of the votes they need to pass the campaign reform bill developed in response to the Supreme Court’s ruling revoking many campaign finance laws, POLITICO’s Meredith Shiner reports: http://politi.co/ahLFIO .

What does this mean for our industry? Not much, except for the fact that broadcasters stand to gain from today’s failed vote. CBS, Sinclair, Media General, and others are expecting increased political ad spending in the third and fourth quarters of this year thanks to the Supreme Court’s decision to eliminate prior limits on corporate spending.

ORSZAG’S FAREWELL – OMB Director Peter Orszag will give his last official speech Wednesday at Brookings Institute before stepping down from his role July 30. The departure of Orszag, who has helped champion the White House’s technology-oriented efforts, could mean some changes for Obama’s tech chiefs – CPO Jeff Zients, CIO Vivek Kundra and CTO Aneesh Chopra – who have received ample support from Orszag. Incoming OMB Director Jacob Lew will likely be more preoccupied with reducing the federal deficit, though his Clinton-era experience at OMB suggests he’s primed to consider IT initiatives as cost-cutting tools.

THE MAJORITY OF CONSUMERS rely to some extent on social networks to make purchasing decisions, a new study says. ReadWriteWeb has more: http://nyti.ms/a30RCo

FCC SHOULD BE MORE AGGRESSIVE on broadband policy, said Mercury News columnist Troy Wolverton. He’s heartened by the FCC’s finding last week that “broadband deployment isn't an unqualified success.” http://bit.ly/9nHqjz

CHINA’S QUEST TO SUPPORT DOMESTIC technologies is likely to continue to cause trade disputes and political tensions with the U.S., says a new report from the U.S. Chamber of Commerce, WSJ reports. The report adds to the concerns of foreign companies and governments about China’s business environment. http://bit.ly/bF8T3r

** A message from Broadband for America: Some groups want to put at risk the jobs and investment broadband provides by imposing 1930's telephone regulations on the 21st Century Internet technology.

The Washington Post says these rules are “unacceptable.” The Chicago Tribune warns, “Broadband providers and their customers should be wary.”

They're right.

Keep the Internet growing. It's time for Congress to set clear rules for the road.