Logitech Launches New Logi Brand

Logitech has announced that it is giving itself a re-brand and the company will now launch devices under its new Logi brand.

Loitech is obviously attempting to make its accessories cool, have a look at the re-brand video below, which shows where the company’s devices are headed.

Meet the new Logitech, a company you know and trust, but now with a colorful new attitude and re-imagined logo you’ll love. And, meet Logi – our new label.

While our commitment to excellence in peripherals hasn’t changed, we’re dedicating focus on design, hiring our first-ever chief design officer, Alastair Curtis, and delivering products that create amazing experiences in the everyday places of your life. We’ve put design at the core of everything we do and everything we are, from our products to our brand identity.

On top of a colorful and bold new look, you’ll start to see and hear the name Logi. The Logi label will appear on our newest product categories, and expect some twists and a few surprises in new categories. (Get ready – the first Logi product is around the corner!)

You can find out more details about the new Logi brand from Logitech at the link below, as soon as we get some details on new devices that will be launched under the brand, we will let you guys know.