01-16-18

LAS VEGAS--(BUSINESS WIRE)--
MicroStrategy®
Incorporated (Nasdaq:MSTR), a leading worldwide provider of enterprise
analytics and mobility software, today unveiled a map for the
Intelligent Enterprise at its annual user conference, MicroStrategy
World™ 2018, taking place at The Cosmopolitan of Las Vegas. The map
serves as a playbook that offers a collection of technologies and
techniques to help organizations leverage existing investments and
navigate toward a successful data-driven organization, which
MicroStrategy refers to as the Intelligent Enterprise.

In today's keynote address, MicroStrategy CEO Michael J. Saylor
highlighted the challenges companies face when confronted with
constantly evolving pressures. To lead in their respective markets,
companies should take the necessary steps to become Intelligent
Enterprises. Shared with conference attendees, the map of the
Intelligent Enterprise presents a comprehensive playbook of technology
combined with techniques that modern businesses can adopt as they start
their analytics journey. Companies can use the playbook to plan their
analytics initiatives for 2018 and consider how each part impacts
business constituents, from employees to customers and vendors.

"Organizations large and small can now use the map of the Intelligence
Enterprise to identify solutions to meet regulatory, technological,
market, and competitive challenges, and turn them into opportunity and
profit," said Mr. Saylor. "The most successful organizations will be the
ones that embrace a cohesive analytics framework to leverage all the
different intelligence assets and deliver powerful analytics and
mobility solutions across the enterprise. The map of the Intelligent
Enterprise shows how an organization can make full use of our products
and services, and deliver transformative insight to every department,
device, and constituent."

Assessments That Help Organizations Navigate Toward Success

The playbook offers organizations a detailed assessment that helps them
evaluate the impact of external forces and catalog existing enterprise
assets for every constituent across the organization. It helps plot a
course to institute the teams, processes, and architecture required to
build an Intelligent Enterprise and launch an organization's journey to
success.

Intelligence Platform for App Development

The map of the Intelligent Enterprise takes feedback from hundreds of
MicroStrategy's leading customers and partners into account, and
recognizes the need for a modern platform to build, deploy, and maintain
intelligence applications. This playbook underscores the importance of
being able to quickly overcome challenges and build applications on top
of existing enterprise assets and data investments. It outlines the
following components of an Intelligent Enterprise:

Platform Services encompassing critical capabilities to deploy
analytics and mobility applications with high performance and
scalability on top of enterprise assets.

Application Services comprised of a suite of enterprise-caliber
add-on services available for architects to quickly and easily
integrate into any application.

Reusable Schema captured in business terms that maps to
enterprise assets and abstracts complexities of the underlying data to
allow rapid development.

Applications that are containers of actionable intelligence,
packaged and published to the enterprise and departments.

Security that includes capabilities enabling the development of
personalized and secured applications incorporating multi-factor,
multi-layer authentication.

Intelligence Applications for All Constituents

According to the playbook, in order to build a model where all
constituents have instant access to intelligence, organizations depend
on an intelligence platform that supports enterprise and departmental
app development in concert with agile data discovery. Business users,
analysts, data scientists, and developers in every department will
require access to powerful clients to build ad-hoc, departmental and
enterprise applications. The intelligence applications must be made
available across a full range of devices in order for more people across
the enterprise and beyond to benefit and act on insight.

A Foundation to Deliver Business Success

In order to establish the foundation for the Intelligent Enterprise, the
playbook recommends implementing the following intelligent techniques:

an intelligence architecture that supports ad-hoc and departmental
analytics, as well as enterprise applications;

an intelligence center that comprises a team of expert architects who
maintain the platform and intelligent processes; and,

an intelligence program that consists of enterprise best practices to
build, deploy, and operate.

"Nearly every organization wants one set of information that its
employees can easily access and trust. The map of Intelligent Enterprise
gives organizations the knowledge and insight they need to make that a
reality," said Tim Lang, Senior Executive Vice President and Chief
Technology Officer, MicroStrategy Incorporated. "Becoming an Intelligent
Enterprise is a journey and MicroStrategy is here to help prepare our
customers to plan for and take on their analytics transformation. There
is no better way to begin that journey than to download a copy of MicroStrategy
Desktop™ and get started today."

Join or follow the conversation on Twitter using the hashtag
#analytics18.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise
analytics and mobility software. A pioneer in the BI and analytics
space, MicroStrategy delivers innovative software that empowers people
to make better decisions and transform the way they do business. We
provide our enterprise customers with world-class software and expert
services so they can deploy unique intelligence applications. To learn
more, visit MicroStrategy
online, and follow us on LinkedIn,
Twitter
and Facebook.

MicroStrategy, MicroStrategy World, MicroStrategy Desktop and
Intelligent Enterprise are either trademarks or registered trademarks of
MicroStrategy Incorporated in the United States and certain other
countries. Other product and company names mentioned herein may be the
trademarks of their respective owners.