This is a new product that has been added to the permanent range. MAC describes it as, “A lightweight blush with extreme colour perfection and non-fading, eight-hour wear. Ultra fine, silky powder glides on and blends easily to provide a moist, flawless, natural finish or with layering, a brighter, more dramatic look.”

Baby Don’t Go is a light beige brown with a barely-there sheen. It’s sheer when applied, and I can only see this showing up on very fair-skinned individuals–even that you may require some layering! In the full face photo of me, I applied about four layers of blush–and I’m not even sure you can really see it on. The texture is so soft, but it is powdery. Tarina Tarantino Neopolitan Lane is slightly pinker. Burberry Russet is a bit darker, browner.

Blush All Day is a soft pink with subtle yellow undertones and a golden shimmer. On the skin, the shimmer isn’t very noticeable. This shade is on the sheerer side and required layering, but it wasn’t as powdery as Baby Don’t Go. I did have to apply four layers of product to get noticeable color on my skin tone, so again, this is a color better suited for someone with very fair skin. MAC Brit Wit is grayer. Chanel Pink Cloud is lighter. MAC Pet Me has a stronger yellow undertone.

Eternal Sun is a subdued orange with a satin-like finish. It looked more matte on the skin. This one seemed to swatch better than the others, but when applied to the cheeks, it still took four layers of product to achieve noticeable color, so it’s a shade that would suit very light complexions. MAC Worldly Wealth is browner, less orange. MAC Sun Power is very similar.

Rosy Outlook is a pale pink with subtle yellow undertones and a gentle sheen. Even though I see there’s shimmer in the product, it doesn’t translate onto skin. I think that’s because these have a powdery texture, that it tends to look more matte on the skin. Illamasqua Naked Rose is darker. MAC Crew is very similar. Chanel Brompton Road is more blue-based. Chanel Horizon de Chanel is darker. MAC Stunner is comparable.

The texture of these is very different from their regular blush formula. It’s incredibly soft and feels silky, but all four shades were also incredibly powdery. There was just a lot of excess powder that billowed in the wind and sat upon the skin. If you have oilier skin, it might not be as noticeable on, but on my normal cheeks (at least, when swatching and testing these), they looked almost caked on and visibly powdery. Part of that is undoubtedly due to how much product I have to apply to get any color to show up on my medium skin color. If you have really fair skin, you should be able to get away with (somewhat) less product.

It feels lightweight, even though it doesn’t look that way on. The finsh is more matte than natural on; the powderiness contributes to giving it a mostly matte appearance. Though MAC says you can layer these, I did not find them very buildable, because they disappeared so readily. When you applied the product and went to layer on more product, it just swept away what you originally put on, so despite going through the steps, the result looks about the same as when initially applied. I have to emphasize: every swatch (whether on the arm to on the face) is layered three or four times for visible color payoff–this is three or four times the amount of product I use for 95% of swatches.

I’ve been testing the wear on these for a few days now, and the wear was disappointing. I had similar problems with the blushes that I did with the eyeshadows. Baby Don’t Go wore visibly for three hours and was gone by six; Blush All Day managed not to fade until the fourth hour, but by six, it, too, had disappeared. Eternal Sun started to fade after five hours, and it had gone into the ether after seven hours (best-wearing so far!). Rosy Outlook started to fade after four hours and was totally missing after six hours.

Not every color is going to be as wearable on every skin tone, which isn’t unexpected. What’s odd is that some of these colors I’ve come across before (by other brands) and have been able to get those to show up on my skin tone (which is medium, around NC30), but you can’t really see any of these on me except Eternal Sun. Even in cases of lighter shades (including other blushes by MAC), I can get the same color payoff in one sweep of color as I did with four sweeps of color of these. For all of the swatches, I had to pile on the product; it’s not just a normal swatch but a swatch of desperation. The first round of swatches I took, you couldn’t even see, so I had to re-do them and really pack each one on.

I can only see these working (as far as payoff goes) on very pale skin tones (NC/NW15 or lighter)–again, Eternal Sun was more buildable, so light to light-medium complexions could get it to show up with enough packing on of the color. And that’s assuming that you’re able to get a better wear-time out of them than I did. Unfortunately, they wore consistently poor and faded faster than many other blushes I’ve reviewed. I usually find blushes last between six and eight hours to varying degrees, but so few of them actually disappear entirely.