Indian Mobile Handset Market Insights Report

Precision Match has released its “Mobile Handset Market Insights” report recently and as expected Micromax is rising the charts.

According to a recently released report, Micromax was the second most researched handset brand after Samsung in Feb 2013, while Micromax A110 Canvas 2 was the most researched handset model in January 2013.

Rs 15,000- Rs 20,000 is the least researched price category; Rs 20,000 and above is the most researched.

Samsung, Nokia and Micromax are researched more than Apple.

Samsung is the most researched brand followed by Micromax and Nokia.

The insights for the report are based on audience data of 5.3 million unique users across India over the 3 months (Dec 2012 to February 2013). This definitely gives a very good idea of the market trends in India.

Prateek is the Founder and Managing Editor of TheTechPanda. Apart from being a tech enthusiast, he is also an avid reader, passionate photographer and traveler. You can read more about him at About.me/PrateekPanda