“Expanding our ownership group to include this caliber of talent and entrepreneurs is a strong indicator of UFC’s fast-growing global presence,” UFC President Dana White says. “Our new investors bring an incredible depth of knowledge and experience to help us continue to elevate this brand and capitalize on its entertainment and sports crossover appeal.”

The sports company, founded in 1993, has soared in popularity in recent years with crossover stars including former champion Ronda Rousey (Furious 7) and Randy Couture (Expendables 3).

It has more than 40 live events a year and boasts that it’s the world’s largest Pay-Per-View event provider with broadcasts in 29 languages to more than 156 countries and territories with 1.1 billion-plus television households.