Parle G Case

A flagship brand should be generating a margin of 15 to 20 per cent of revenue. A margin of less than 10 per cent is unacceptable for Parle-G. I have to bite the bullet at some time on pricing. The concerns are several.
Mr. Kulkarnii wants to balance the rise in raw material prices by changing pricing of product Parle-G. There are 2 ways, either to increase rate per package or reduce costs. The 100-g packet is Parle’s best-selling SKU, contributing to 50 per cent of brand revenues every year. Company tried to balance the raw material price increase by increasing cost of this SKU, however this reduced the sales of this SKU owing to its VFM image. Eventually company rolled back its price increment. It reduced its costs by changing packaging and reducing quantity per SKU. Such changes are not going to serve company in long-run as consumers would eventually shift to competitors, given that ITC and Britannia have deep pockets. * Should I make tactical moves like launching new SKUs and new price points?
Parle should avoid modifying 100 gm SKU. Instead, company should start promoting larger SKUs aggressively. Market for such 1000 gm and 500gm is more organized compared to 100gm market. These are institutional buyers such as canteens and hotels. Parle could promote its larger SKUs as monthly nutritional package, which will compel urban buyers to buy larger SKUs for monthly consumption. Larger SKUs would provide company better savings, as cost of production, packaging and distribution would be lower. One more fact is that income level of globals consumer category is going to increase by 300% by 2025, hence pricing of product can be modified without consumers getting away from product. * Should I continue to tinker with the grammage?
Howerver, the company must always keep in mind the R3 and R4 consumers in rural segment. They…...

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 CHOCOLATE CONFECTIONERY
 OTHER PREPARED FOODS ( BY ROASTING )
 BISCUITS
 ACTIVE YEASTS
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 BAHRAIN
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 CANADA
 KOREA DEM. REP.
 MALTA
 NEPAL
 NEW ZEALAND
 SAUDI ARABIA
 SIERRA LEONE
 SOUTH AFRICA
 U.A.E
 U.S.A.
 YAMAN
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A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time.
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...INTRODUCTION
A PARLE PRODUCTS LTD. Today stand as a pioneer in the field of Agro product exports the company has made substantial process since its establishment. For the company’s success, Parle believes in treating customers with trust, dignity, and respect. They believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success.
PRODUCTS:-
 CHOCOLATE CONFECTIONERY
 OTHER PREPARED FOODS ( BY ROASTING )
 BISCUITS
 ACTIVE YEASTS
Exporting countries:-
 BAHRAIN
 CAMEROON
 CANADA
 KOREA DEM. REP.
 MALTA
 NEPAL
 NEW ZEALAND
 SAUDI ARABIA
 SIERRA LEONE
 SOUTH AFRICA
 U.A.E
 U.S.A.
 YAMAN
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A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time.
A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand...

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...Parle G Becoming The Largest Selling Biscuit Brand Marketing Essay
FOR a change, the Mumbai-based makers of the largest selling brand of glucose biscuits, Parle Products, want to be in the limelight. The reason being that for the first time, the low-profile company wants to fulfil its consumers dreams through its Parle-G My Dream Come True contest - its biggest promotion till date.
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Company Visited: Parle Products Private Limited,
V.S.Khandekar Marg
Vile Parle (East),
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Plant Engineering : Mr. D.B.Jha;
Chief Engineering : Mr.Gadiwala.
Machines and Machine Maintenance:
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...http://www.scribd.com/doc/62314456/Project-on-Parle-G
2001
30 Oct, 2013
Start of a new millennium meant wardrobe revamp for the then largest selling biscuit in the world (as declared an AC Nielsen study): Brand packaging went from wax paper to BOPP (Biaxially oriented polypropylene or plastic, as we like to call it).
30 Oct, 2013
192- The number of times you can cover Earth's circumference if you line up all the Parle-G biscuits consumed annually, end to end.
Rs 5010 crore - The worth of biscuit sales registered by Parle-G in 2012. We're talking about a number that beats the size of the entire matchmaking industry in India; that could have made up for all the loss incurred by traders due to strike against government's stand to implement LBT (Local Body Tax).
400 million - The number of Parle-G packs that are produced daily. Equivalent number of dollars were made by Kevin Systrom when he sold off Instagram to Facebook. That took him two years though.
6 million - The Number of retail stores that Parle-G's distribution network had covered by Jan'13.
When Parle Products launched Parle-G in 1939 during the British rule, the firm considered it a responsibility to sell affordable biscuits to Indians.
Today, the same value plank has helped the glucose biscuit brand become the first Indian FMCG brand to cross the Rs 5,000-crore mark in retail sales in a year.
In 2012, Parle Products sold Rs 5,010 crore worth of its flagship glucose biscuit brand at retail...

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...Journey of Parle-G started in 1939, when Parle Product Pvt. Ltd launched its first biscuit brand in India. A cream-coloured, yellow-stripped, wax-paper wrapper with a photo of a cute young girl, containing 10-12 biscuit with the company's logo on it and you would know these are Parle-G biscuits. Over the years, many varieties of biscuit came and went but nothing much has changed with this biscuit, except for packs. Even after 75 years of its birth, it is still known for its superior quality and taste across the length and depth of the country.
Parle-G, being the world’s largest selling biscuit brand, accounts for more than half of the total revenue of the company (Business Standard, 2011). Although in past few years, there has been a consistent decline in its sales growth, it still maintains the superior position in the biscuit market
Biscuit Industry overview
Indian biscuit industry:-
The biscuit market in India is estimated to be Rs 10,000 crore (US$ 1.84 billion) and the industry is also gearing up to aggressively tap the medium and premium segment within the country over the next couple of years. While the growth rate has been stagnating during last 4 years, it picked up momentum during the 2008-09 mainly on account of exemption from Central Excise Duty on biscuits with MRP up to Rs.100/per kg, as per Union Budget for 2007-08.However growth further declined from 2009-10 to 2011-12 and the first half of 2012-13.
Despite of being moderately attractive industry, there...

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COLLABORATION AND INNOVATION AT PROCTER & GAMBLE
CASE STUDY
Prepared by:
xxxxxxxxx
Lawrence Technical University
Management Information Systems, MIS-6013
Professor Patrick Mach Evans
February14, 2012
Table of Contents
Introduction 3
Analysis 6
Conclusion 16
References 17
Introduction
When the typical consumer hears the name Procter and Gamble they might think of Ivory Soap, Tide, Pantene, Pampers, or possibly Swiffer. The reason being is that these are a just a few of the everyday household products that have been contributors to the huge success of Procter and Gamble. But when another consumer product company hears the name Procter and Gamble – they think of innovation, leaders on the cutting edge of technology, and one of the front runners in globalization.
Procter and Gamble, also known as P&G, has been a key element of American business for over 150 years. In 1837 a small soap and candle company formed in Cincinnati, Ohio. This little business, named after brother-in-laws, Procter and Gamble, has since grown to a global giant with 138,000 employees working in more than 80 countries. (P&G Revolutionizes Collaboration with Cisco, 2008) P&G is the largest manufacturer of consumer products in the world and one of the top 10 largest companies in the world by market capitalization. (Laudon & Laudon,......

...History
Parle Product’s fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over the years, Parle’s sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. It gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning of Parle would have been quite different.
In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Although, the company knew that it wouldn’t be an easy task, they decided to take the brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad.
Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract.
Milestone the Decades of Progress
...

...Parle- G | September 19
2011
|
This is a case study of Parle-G which is a classic salty and sweet flavored biscuit introduced by Parle Company in the Indian market. | Product and Marketing mix &Core Marketing |
Introduction to PARLE-G Company
In 1939,parle product began manufacturing biscuits, Parle glucose and parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading name for great taste and quality.
Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted to recreate and sell lower quality products of similar names with virtually identical package design.
The company's slogan is G means Genius. The name, "Parle-G", is derived from the name of the suburban rail station, Vile Parle which in turn is based on village Parle in olden days (there is also area called Irle nearby where the Parle Agro production factory is based).
The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.
Parle......

...Parle-G, the price warrior
It's a brand that has held its price line at Rs 4 for 25 years now -- the price was last raised in 1994 by 25 paise. So, it's not for nothing that Parle-G is the world's largest-selling biscuit by volumes.
[pic]
Not that the company didn't try to raise prices to offset the overall hike in costs. Three years ago it did so, but quickly rolled it back after volumes fell sharply and consumers wrote to lodge their protest.
"We want to cater to the masses and have consciously tried not to increase the price. Parle-G is available for Rs 50 a kg. There are very few food items that are available for Rs 50-60 a kg," says Pravin Kulkarni, general manager (marketing), Parle Products.
Parle is, of course, not doing it for charity. Soaring input prices meant it opted for reducing the weight of the biscuit than increasing the price -- first from 100 gm to 92.5 gm in January 2008, and then to 88 gm in January this year -- in line with other biscuit-makers and FMCG players.
Regular customers would have noticed the number of biscuits in a pack come down from 16 to 15 even as each biscuit became lighter, but they seemed to understand the cost pressures on the firm. The gamble paid off: Parle was able to sustain its volumes.
Strict cost control at every point in its supply chain also helped -- Parle entered into forward contracts with suppliers, outsourced production, increased the number of manufacturing locations to 60 and consolidated buying.
Raw material......