I'm pretty sure people were saying it had less or something, but its a detuned version of the 328 engine and it has to power a car the same weight, so obviously fuel economy is going to take a little bit of a hit.

Now do i support this car, no.
Will it sell well in the U.S. absolutely.

Every 328 you see now would be replaced by this, enthusiasts are super rare, and most people could care less about the engine and just want an entry luxury car. Some want the BMW badge. All in all, it will sell.