CHOOSING THE RIGHT SITE: London-based Charly Lester started a career in dating accidentally when her 30 Dates blog, chronicling her mission to find love took off. "Think of it like you are looking to date the site as well as the people on it", she says. Avail of free trials, sign up for three months at a time and "dip your toe" until you find one that fits. The last time I dated online I signed up for Guardian Soulmates, because I live in London and it's a newspaper I read, and I don't want to date someone who voted for Tony Blair. For example, Lovestruck is aimed at single professionals while Tinder tends to attract fun-seeking 18-24 years olds.