PeC: Using the Return Policy to Convert Shoppers into Customers

It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, these topics play a major role in a site’s sell-through rate. Let’s not, however, overlook the less obvious reasons shoppers may be abandoning your online store.

Your return policy can make or break a sale all on its own. Consumers want to feel comfortable about their purchases, and part of that comfort is knowing they can reach out to you if there’s a problem.