Beauty By The Numbers

Beauty and the Beaker: 2016

Today, beauty brands small and large are leveraging advanced science to create efficacious and disruptive treatments for skin to hair to nails.We asked more than 1,600 women to give us the download on everything they love about beauty powered by science.

Head of the Scientific Skincare Class:

(Her favorite scientific skincare brands:)

Bare Minerals/Bare Escentuals

Murad

Clarisonic

How To Make Her Love You? Sexy Science = Super Appeal

67% I like the nitty-gritty, tell me exactly how it works

62% Show me the proof through visuals

58% Use consumer claims from women like me to demonstrate the benefit of using the product(s)

Top Ways to Make Scientific Beauty Relevant to Every Age:

(TBC asked women how scientific beauty brands can be more relevant to their age group.Age specific kits take the lead across all generations.)

60% Create kits that address issues of concern to people in my age group

57% Demonstrate that the benefits last

56% Show me how your product works better than another product

52% Offer evidence that the product works through consumer claims from women like me

Why She’ll Buy Your $65 Scientific Skincare Brand…

63% Product is clinically tested

61% I read a positive online review

57% G2G (girlfriend to girlfriend) – my friends use it or recommend it

…And Why She Won’t

71% Can’t find online reviews

63% Does not indicate if the product is designed for someone with my specific skin concerns

61% No detailed, unbiased product information

The Results Aren’t In: Why She Isn’t Buying the Science

(See this as an opportunity to educate. Top reasons women have never bought a product from a scientific beauty brand)

Too expensive

The benefits are not clear to me

I am confused about everything I would need to use

Wooing the Millennials is a Science – What the 18-34 year old wants from a scientific brand

60% Create kits that address issues of concern to people in my age group

54% Develop age-prevention products, I’m too young to have signs of aging but I want to prevent them