Process And Sketching

Here are some of the process shots. I had many different directions for this piece, some more illustrative, some more lettering based. Can't do anything without some paper and pencil first.

Jackrabbit Food Truck

I was asked to do a branding and lettering project for Jackrabbit, a new food truck concept in the East Bay. The tagline for the truck is "naturally fast" and they wanted an identity that highlighted their seasonal artisanal quality while still being a quick meal.

My solution was an illustrated logo centering around the jackrabbit image, with elements of the California landscape. I created an oak leaf pattern, and used a simple, green palette. A contemporary style with a handmade twist.