In Amazon's 3D printing store, shoppers are designers

Shop launches with hundreds of customizable items

Amazon's personalization widget allows shoppers to fully customize their products with ease, according to the company.

Amazon

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Shoppers who are tired of trying to keep up with the latest trends in home decor and fashion may now simply create their own looks through Amazon’s newest venture.

The company announced the launch of their 3D Printed Products store this morning. It uses 3D printing technology to allow shoppers to buy customizable products.

Currently, the 3D Printed Products store contains at least 200 print-on-demand products, but according to a release from Amazon, that number will expand.

“The 3D Printed Products store allows us to help sellers, designers and manufacturers reach millions of customers while providing a fun and creative customer experience to personalize a potentially infinite number of products at great prices across many product categories,” said Petra Schindler-Carter, Director for Amazon Marketplace Sales.

Products available as of the store’s launch included customizable iPhone cases, GoPro camera mounts, necklaces, bracelets and bobbleheads that can be fully designed by the shopper. Schindler-Carter said the store “enables every customer the opportunity to be a product designer.”

Prices range from affordable to steep — the shop’s cheapest items are a series of heart pendants that cost $8.22 before shipping, while the most expensive item is an elaborate Chaos table lamp that will set a buyer back $739.34.

Amazon claims the customization process is designed for anyone to be able to use, no matter how technology illiterate they may be.

“The personalization widget empowers customers to make something unique in seconds without knowing how to 3D model,” said Nancy Liang, co-founder of Mixee Labs, one of Amazon’s 3D printing partners.

The store’s customization widget allows shoppers to alter an item’s material, size color and style, according to Amazon’s release. Before purchasing the product, customers will be able to look at it from all angles, using a virtual model that may be rotated 360 degrees.