Client Relations Director (Liaison)

Recently Filled Opportunity

TYPE

Contract

Start Date

March 26, 2018

JOB DESCRIPTION

The Client Relations Director, internally referred to as a Liaison, is a contractor who is responsible for communicating with California tourism businesses regarding Visit California programs, co-ops, campaigns, trade missions, conferences, and other marketing and partnership opportunities. The Liaison holds a primary role in establishing and maintaining a strong relationship with tourism businesses throughout the state that invest in Visit California through an assessment. Liaisons establish positive relationships by meeting and speaking with various investors throughout a designated region of California and informing them of Visit California’s marketing programs. For this reason, the Liaison must have exemplary social skills and a personable, professional demeanor. S/he must be able to identify an understanding of mutual goals and individual issues and must also take a proactive approach to problem solving. A Liaison must also be confident and an exceptionally capable speaker.

There are six Client Relations Director (Liaison) positions – one in each of the following areas:

Northern California

Southern California

San Francisco Bay Area

Central Coast

Los Angeles County

Orange County & San Diego

AREAS OF RESPONSIBILITY

Using a targeted list of clients, arrange and execute a monthly minimum of 25 one-on-one meetings with individual business owners or decision makers to communicate the benefits of Visit California and to evaluate the current state of our relationship

Meet with destination marketing organizations (DMO) to remain engaged with local tourism representatives and communicate the benefits of Visit California

Customize the conversation by articulating clear thoughts to clients or DMO partners to ensure understanding of the benefits of Visit California’s programs

Listen to clients to ensure that their needs are met and their expectations are exceeded

Demonstrate professionalism with clients and partners to ensure that Visit California’s reputation for extraordinary client service is upheld

Troubleshoot issues and research problems as they arise

Update client information on a weekly basis using a database management system

Provide regular feedback on client and partner satisfaction and report any issues immediately