Scott Sharon

Scott Sharon /
Vertigo Group USA president Scott Sharon has decades of experience in the sign and menu board industry, and nearly another decade in digital signage. Hes a longtime proponent of, and innovator in, expanding the deployment of digital menu boards in QSRs. www

I remember when I was studying for my master's degree in marketing one of the professors told me something I will never forget. He said you have to always know exactly what you are providing your customers.

In my last blog I commented on how our poor economy was slowing down implementation of new technologies such as digital menu boards. I received a lot of comments about that from friends in my industry and we discussed how to keep going in this economy.

Many of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe they are valuable marketing/merchandising tools. Now that the products have been developed and ready...

To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the development of computers. However, I do believe it is valid to...

We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really that much more complicated? Have you ever noticed how some of...