Pamella DeVos featured on "Tyra"

NEW YORK - Pamella Roland is on track to become a household name. The New York-based high-end fashion house, owned and operated by Grand Rapids designer Pamella DeVos, was featured in a brief segment that aired Wednesday on nationally syndicated "The Tyra Banks Show."

The fashion/celeb/talk show airs at 11 a.m. weekdays on local Fox affiliate WXMI-TV (channel 17). Banks, model and host for the show, took a backstage look at the Mercedes-Benz Fashion Week, which wrapped last Friday in New York City.

DeVos was featured in a segment about model hopefuls vying for a chance to walk the runway in Pamella Roland's Feb. 4 show in the famed Bryant Park tents. It tracked one model from the "go-see" (audition) to the show finale.

The clip included numerous shots of the Pamella Roland studio and label name, the Pamella Roland runway show and DeVos.

"We all thought it was great...good exposure," DeVos said in an email Wednesday afternoon, after watching the show.

The Pamella Roland Fall 2008 line has been getting good reviews from fashion critics. In the past year, the Michigan-based artist has dressed several big-name stars for high-profile red carpet gigs, most recently Allison Janney (Juno's stepmom in "Juno") for January's Screen Actor's Guild Awards.