It starts, as all commercials for knockoff pastries should, really, with a burst of saxophone and a (very New York) fashion model in a red dress, wind-machine wind rippling through her hair. "The newest craze from New York!" says an onscreen message.

Those Croissant-Doughnut fans are saying, "Crisp!" and "Crunchy!" and "Sticky!" One says, "Anyway, it's the texture," while another adds, "Really original," and the announcer caps it all off with a really enthusiastic "From New York to Mister Donuts!"