Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Car Rental (Destination) in Italy

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Executive Summary

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PROSPECTS

Car rental makes good progress

Car rental performed well in 2018 both in terms of business as well as leisure car rental. Leisure car rental performed better than business and gave an extra boost to the overall category.

Diversification is important within car rental

Big players continued to lead car rental in 2018. However, in order to maintain and gain sales share they invested in diversification to better respond to clients’ needs.

Intermediaries gains ground

In 2018 intermediaries, brokers, tour operators and online travel agencies grew within car rental in Italy as a greater number of travellers found it convenient to book through them, also as a way of finding good offers and promotions. In fact car rental intermediaries performed well in 2018 with good growth.

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