Outbrain Extends Partnership Agreement with Singapore Press Holdings

An extension of this partnership between the two organizations will further promote audience growth and engagement, while increasing revenue opportunities.

Outbrain
is a known leading advertising platform for
the open web, which focuses on helping emerging to established brands to integrate
and fully functionize into thousands of media companies’ tech stacks which
manages and monetises their publishing operations. The new York
headquartered organization which operates in
55 countries, recently announced the renewal of its partnership with the
Singapore Press Holdings

“We are excited to extend our partnership with SPH. Together we are focused on driving strategic and sustainable growth across the regions and platforms,” said Chris Mockford, Head of Publishers, APAC at Outbrain. “Our renewed partnership will allow us to extend our presence not only in SEA but also into China across SPH’s Chinese language sites. Outbrain is committed to creating the best native experience for consumers, while also connecting leading brands to SPH’s highly engaged audience, especially in an era where brand safety and quality are top of mind. This engagement is proof of our dedication and investment to supply the best monetisation and engagement tools to the world’s top publishers.”

The
partnership will aid the use of Outtbrain’s
innovative technology which enables publishers to marry editorial curation with
personalisation, drive audience growth and engagement, and increase revenue
opportunities. “Outbrain is committed to creating the best content exploration
and discovery experience and providing safe quality advertising opportunities
for brands,” said Andrew Burke MD APAC at Outbrain.

“Outbrain continues to be a trusted partner for us, and we are pleased to continue working together in SEA, and now in China too. Outbrain’s technology provides effective tools that enable SPH to deliver meaningful engagement and growth across all our markets, “ said Michael Chng, Head, Digital Development, Media Solutions Division at SPH.