20/20 E-Commerce Vision for the Year 2020

What’s next for e-commerce is anyone’s guess, but one forecast is foolproof: The industry will continue to stay in a constant state of evolution.

After all, e-commerce still makes up just 14% of all retail sales. That means there’s a lot more revenue to come. Any brand or retailer that wants to survive and thrive in this ever-changing landscape needs to be ready to pivot at a moment’s notice. At ChannelAdvisor, we’ve seen brands and retailers generate millions of additional dollars in revenue after fine-tuning strategies based on the latest trends.

Those that fail to adapt, on the other hand, risk bankruptcy, store closures and backlash from investors. Now more than ever, sellers will need to stay future-focused as the e-commerce evolution continues.