IGA and Smucker: Partnering to Bring Families Together

Author: Jim Brown

IGA and Smucker: Partnering to Bring Families Together

October 12, 2012

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products and fulfilling "Our Purpose" of helping to bring families together to share memorable meals and moments. We have been a long-term partner with IGA, and we are dedicated to working together to create opportunities to strengthen our mutual bond with shoppers.

Research demonstrates that families who eat together are stronger, healthier, and happier. That's why we are always looking for new ways to help bring families together around the table—whether through new products that offer delicious taste and convenience; family-centered promotions, partnerships, and recipes; or other tools that help with meal preparation.

Our purpose has never been as relevant as it is today, and our partnership with IGA through the Red Oval Family helps us play an important role in the IGA shoppers' family mealtime. For example, we were excited to support our first Smucker/IGA Breakfast event in the month of September, with a high-value purchasing opportunity on our Smucker's, Folgers, Hungry Jack and Jif brands. The event was a rousing success with more than 28,000 cases of featured product sold! We at The J.M. Smucker Company would like to thank all the IGA Licensed Distribution Centers and IGA retailers who got behind this event, and we look forward to using our Red Oval Family partnership to create more family-oriented sales solutions in the future.

Together we can create unique marketing opportunities that support our mutual goal to play a small but important role in bringing families together.