Home Care Marketing Tips

When I ran my elder care business, it was at a time that aging care at home was in its infancy. The numbers of people needing care were just starting to swell as life expectancy was starting to increase. The visual of hearts and homes were mainly in cross stitched[…]

As we close out 2015 and start looking ahead at 2016, what is your plan for making your marketing more in line with what works in today’s marketplace? First, let me help you understand the importance of digital in the entire equation. In a word, “imperative”. It is, in fact,[…]

What is the #1 best source of new home care and aging care business? Existing clients and existing referral sources! Are you “mining” that source as well as paying attention to all of the new potential clients and referral sources to buy your home care services? Check out these suggested[…]

Well, I wrote the CHAPTER IN the book, that is. The 4th edition of the Handbook of Geriatric Care Management was just published by Jones & Bartlett and the chapter on marketing geriatric care management was, once again, written by me. The first edition I wrote a chapter on the[…]

The data is in from the latest Caring.com surveys from actual caregivers. Where do they turn when they need information? By far, they turn to the internet to find answers to questions and to find out if resources are recommended by others. Only 17% said they go to trusted advisors.[…]