Utilizing the new Cycled Discount Labeling technique along with the emerging GS1 DataBarTM (a new open barcode standard) and a new Information Technology (IT) element, eliminates labor-intensive manual promotional labeling of products from specific lots.

A printed Cycled Discount Label on a product from a specific lot is automatically associated with a dynamic E-Coupon for the specific lot at the point of purchasing decision. The E-Coupon is displayed on a consumer’s personal smartphone or on other kind of display devices such as an Electronic Shelf Label (ESL).

The dynamic lot-based offers are automatically redeemed at the supermarket’s Point Of Sale (POS) after standard GS1 DataBarscanning for product attributes such as lot#, batch# or expiration date.