Rapid Fire with Shah Rukh Khan at Tag Heuer celebrations

At Tag Heuer’s celebration of ‘The Golden Era of Carrera’ Shah Rukh Khan talks to Pooja Bhula about time, life and luxury

Time to you is...
Nothing at all. If you think too much about time, you’re going to be time-bound. I’m not even very punctual, but I believe that if I’m doing something, I want to finish it well. I can always catch up with the next thing. Someone, once told me, “Time begins when SRK lands”.

Why do you need a watch when cell phones alsoshow time?
Maybe you don’t need one; it may even become a relic someday. But I usually sport a black suit and the only way I can accessorize is with a decent, simple watch. I am old fashioned that way; I don’t look at my phone to know the time. If I’m not wearing a watch, I tend to ask people around me.

Describe Tag Heuer in 140 characters
Brands are an extension of a person and that’s how I relate to Tag Heuer. It is simple, has no frills, features multiple parts and is very handsome. But, I’m not as precise as the watch.

Your favourite watch?Carrera (B4) is my favourite, because of its car fan belt. It has a different kind of mechanism. Legendary Steve McQueen wore it in the Hollywood racing film, Le Mans.

What is the one piece of luxury you’d like to own?An aircraft.

One luxury trend for men that could pick up this year...​Nose rings (laughs mischievously).

What would you wear to the Oscars?A Dolce & Gabbana suit, Paciotti shoes, a Tag Heuer watch, any socks and Diptyque perfume. But I’d wear these anyway, I don’t have to go to the Oscars for it.

Your best movie so far?The next one. It will always be the next one.

If you could go back in time, what would you change?Nothing. I’ve had the best of times but there have also been several lows. That’s part of what a person becomes. I wish it wasn’t so difficult to get a six pack, but that’s not something time can do, I would have to go to a body sculptor (laughs).

One thing you don’t leave home without?My Louis Vuitton duffel bag, which has my iPod, laptop and headphones. I don’t use any of it, but always want it with me.

The ultimate gift you’d like to give your daughter and sons?Education. I would want to give them the opportunity to study in the best place in the world, if they get through. All parents should be able to give their kids that, but it’s still a luxury for many in our country.

What does it mean to be SRK?

It means having access to life at its loveliest. Yet, there’s also an aloneness, which is not the same as loneliness. I’m constantly out there entertaining, but it’s difficult to get that entertainment back.