Mars Inc. is hoping to melt away some of the anxiety associated with eating chocolate.

The Hackettstown, N.J., company, which markets candies such as M&M's, Snickers and 3 Musketeers, soon will be placing a new logo on all of its chocolate items. The "Cocoapro" logo, accompanied by a picture of a hand holding a cocoa bean, is meant to direct consumers to the Cocoapro.com Web site (www.cocoapro.com ), where the company...