Entrance Requirement

General requirements

Applicants for admission to the MSc in Marketing and Consumer Psychology Programme must possess:

a bachelor’s degree in business administration or other areas from an institution recognized by the University; and

preferably with one year work experience in marketing or a related area

Specific requirements

Applicants must have some training in quantitative methods and marketing. If an applicant has not taken any quantitative methods and/or marketing course before, s/he needs to take bridging course(s):
(1) BUS220 Quantitative Methods and/or
(2) BUS233 Principles of Marketing.
These must be completed before the start of the proposed Master’s programme, i.e., in early July to late August. The fee of the summer bridging courses is $5,000 per course.

Language requirement

Fluency in English and Chinese, in both oral and written forms, is required of all applicants. Applicants with honours degree from an institution where the medium of instruction is English will be assumed to have met this requirement. For all other applicants, an overall score 6.0 in IELTS or equivalent is required to prove fluency in English.