Global News Back-to-School Poll

The author(s)

Toronto, ON, September 5, 2018 — These are the findings of an Ipsos poll conducted for Global News among Canadian parents. The topics include school-zone safety, infrastructure, quality of education and sex-ed curriculum in Ontario.

Detailed results can be found in the attached documents.

About the Study:

These are the findings of an Ipsos poll conducted on behalf of Global News from Aug 27 to 30, 2018. For this survey, a sample of 1,200 Canadian parents (with kids under 18 in the household) aged 18+ was interviewed online via the Ipsos I-Say panel and non-panel sources. A sample of n = 500 live in Ontario. Quota sampling and weighting were employed to balance demographics to ensure that the sample's composition reflects that of the population by region and gender according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.2 percentage points, 19 times out of 20, had all Canadian parents been polled, and +/- 5 points for the sample Ontarians. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of Canadian American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, Ipsos Public Affairs is the polling partner for Global News. Internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.