Unilever invests in ethical beauty brand Beauty Bakerie

Founded in 2011 by Cashmere Nicole, Beauty Bakerie describes its cosmetics as "cruelty-free".

Anna Ohlsson-Baskerville, director at Unilever Ventures, said: "We have been impressed by Beauty Bakerie’s e-commerce-led model and consistent digital growth as well as the strong engagement of the brand’s millennial consumer base."

Other investors in the funding round include Kenneth Chennault, chief executive of American Express, who commented: "Beauty Bakerie’s story is one of perseverance and survival, led by a truly passionate and creative chief executive."