Report: UK Small Businesses Shy Away from Search

A majority of small businesses in the U.K. are not investing in search marketing, but those who do are seeing an increase in sales, according to a report published by Microsoft and Vanson Bourne. As reported in ClickZ News, 62 percent of small businesses in the U.K. are not investing in search marketing, even though 76 percent of those doing so report an increase in sales.

The study polled 400 SMBs across the U.K. via online questionnaires. Of the respondents not using search marketing, 44 percent say it is too time consuming, more than 55 percent say it’s too expensive, and 33 percent say it’s too complicated.