Google Glass is going the way of cell phones, at least in the movie theater. The Motion Picture Association of America (MPAA) and National Association of Theatre Owners (NATO) announced today that they have officially taken a hardline stance against Google Glass. The reason? Potential piracy, of course. Hit the jump for more details on the movie theater Google Glass ban.

Add Google Glass to the Alamo Drafthouse‘s long list of no-nos. The Texas-based chain has officially banned the wearable devices in auditoriums “once lights dim for trailers.” While many of its rules are designed to minimize distractions for all moviegoers, CEO Tim League says the Google Glass ban has to do with piracy issues. Hit the jump for all the details on the new rule — including one potential exception.

It’s easy to take potshots at Google Glass — while the new tech has many adherents, it also is an object of suspicion from those who don’t see the use of Glass, or who aren’t all that keen on the boundary between physical and digital life becoming more blurred, or the idea of being captured on video even more surreptitiously than is already the case. (I’m in all the naysayer camps, to be clear, but this isn’t a place for me to talk trash about Glass.)

Here’s a story that illustrates the growing pains with Google Glass: one user had his own set fitted with prescription lenses, so that he could wear them as his primary glasses. He’s worn them to his local movie theater in the past without incident, but on his most recent outing things didn’t go so well. He was pulled out of the film and interrogated by federal agents, after the management of his AMC theater contacted the feds about a piracy incident in the theater. Read More »