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Why Graphics are an Important Part of Your Content

Not everyone is a 'visual' person, by preference or physical circumstances. But many are, which is why you can't ignore graphics as an important piece of your content. Can I convince you?

Today we are exposed to about five times more information daily than we were in the mid-1980s - around 34 gigabytes of information, roughly equivalent to 174 newspapers. Out of necessity, our attention spans have become shorter as we attempt to process information faster.

Over 50% of the human brain is devoted to processing visual information, and 70% of our sensory receptors are contained in our eyes. This means people are good at processing and remembering pictures. In fact, it only takes the average person one-tenth of a second to understand the content in a picture. It would take that same person over 30 seconds to read a description about the content in that same picture… over 300 times longer. Since 2007, graphic content on the internet has increased by almost 10,000%!

We have become used to getting our information in a visual format, and we can process it faster than written content. It only makes sense to create and use visual content to communicate important ideas.

The next issue of the Work Better, Not Harder monthly newsletter will be Issue #100! We're working on an extra special resource and only email subscribers will get it. PLUS, if you sign up now, you'll also get a mini workbook with 5 Quick & Easy Content Templates to speed up your writing. Get it here.

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