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According to research by LinkedIn, data science and machine learning jobs are the hottest and most in-demand career paths in the world. Data scientists hold some of the most sought-after positions in the world, and if you want to boost your business intelligence or graduate career, it’s important that you boost your resume with big data.

In the far distant past (OK, just a few years ago) prospects would balk at the idea of EPM in the Cloud. Things sure have changed: the Cloud, as a means to do everything—from data storage, to playing music, to business application hosting—is as much a part of our technology ecosystem as the phones in our hands and the laptops on our desks.

Businesses are looking to create personalized messages to retain clients and attract new customers – all of which requires concerted data management. With 78% of marketers saying that data management platforms (DMP) are embedded in the overall success of a business marketing campaign, there is no denying that this concept is gaining more attention.