Blockchain technology has the potential revolutionize programmatic advertising. Blockchain technology could streamline the quality assurance process between advertisers and publishers. This could also minimize a lot of back and forth between trading desk, publishers, and brands. According to NASDAQ, blockchain-based verification systems are already in use and are on the rise.

Facebook now has a way for advertisers to target consumers offline. The social media platform recently announced that businesses can now build audiences of of people who have made offline purchases. With the new tool, advertisers can also create lookalike audiences of potential shoppers based on recent in-store visits. AdExchanger explains how shoppers are expecting for brands to track their shopping behavior.