~ still don't know what to do

Get real! Pepsi

Wow, just think about it. Do you think that parents could really be blown away by the taste of a drink and forget about what their child may have done. As a parent. I don’t think so. This commercial for a new type of Pepsi called Pepsi Next was very creative, reminded me of the movie Risky Business when the mom sees a crack in her egg but doesn’t want to believe that something has happened in the house, and just like the movie was unrealistic. I guess the Pepsi brand is what sells the product.

The element of surprise is when the parents enter the house the has that has been turned into what looks like a nightclub with flashing lights, loud music and crazy acting people doing strange things.

Although a very catchy ad, with the use of starting and stopping of sound layering, along with many camera angels or scene changes. Here is the breakdown in 5 second intervals. I can only assume that this product is being marketed to the young crowd and perhaps to make people think that less sugar in a drink is ok if the flavor is ok as well.

By the way the commecial has not convinced me to buy the product by the famous brand because I believe sodas of any type are not good for you. I also didn’t realize the significance of the milk or the cat other than maybe they are saying that you can drink the product instead of milk because it has less sugar. Or perhaps a parody where you say “no more milk” like Chic-fil-a “no more beef”

(0 – 5 seconds)

Action
Partying/dancing/youngsters horsing around loud noise in the background

Setting
Inside a really nice house

Visual
Dark Room with changing lights

Camera Angle
There are 4 different scenes around the room in the first 5 seconds
—————-
(6 – 10 seconds)
Action
Parents enter the house. This is the element of surprise for the kid having the party.
loud noise in the background

Setting
Inside a really nice house

Visual
Parents walk into their house and call out the name of their son

Camera Angle
There are two different scenes
————–
(11 – 15 seconds)
Action
Parents survey what is going on

Setting
Inside a really nice house

Visual
Parents move through the chaos going on in the house, loud noise in the background

Camera Angle
There are six different scenes
—————-

(16 – 20 seconds)

Action
Son gives parents a can of Pepsi Next

Setting
Inside a really nice house

Visual
Parents get Pepsi Next, A person who is on the ceiling with duct, Noise is still loud

Camera Angle
There are 5 different scenes

—————
(21 – 25 seconds)
Action
Parents drink the soda talk to their son about the product

Setting
Inside a really nice house

Visual
Discussion occurs and there is movement between the different people at the party

Camera Angle
There are 4 different scenes
————
(26 – 30 seconds)

Action
Parents discuss and address the flavor of the product
Setting
Inside a really nice house

Visual
Product flavor is addressed, someone is pouring milk on their head, a cow is heard

Camera Angle
There are 3 different scenes

————–
(30 – 35 seconds)

Action
Partying/dancing/youngsters horsing around

Setting
Inside a really nice house

Visual
Things go silent, everyone is listening to the Dad talk about the product

Camera Angle
There are 4 different scenes
—————
(35 – 40 seconds)

Action
Lights flashing no music

Setting
Inside a really nice house

Visual
Focused on Dad who has enjoyed the product

Camera Angle
There are 3 different scenes
———–

(41 – 45 seconds)
Action
Celebration of the approval of the drink by everyone

Setting
Inside a really nice house

Visual
Laughter and smiles immediately followed by the Duct Taped person comes crashing to the floor on top of a cat

Camera Angle
There are 3 different scenes

———–

(46 – 51 seconds)
Action
Cat screams, then the approval of the drink by the look on the faces of everyone is concurred as if nothing has happened. (Poor cat)

Setting
Inside a really nice house

Visual
Approval is displayed by the heads of the people who seem to ignore the state of what has happened. The product is shown one last time.

Camera Angle
There are 2 different scenes

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1 thought on “Get real! Pepsi”

I think this is a great ad but I totally agree with you that a Pepsi would never make a parent ignore what was going on inside their house! That said, I would’ve loved to see a little more detail put into the analysis of the scenes.