Rovi
Analytics extends robust measurement capabilities from service provider
set-top boxes as well as connected television and video devices,
providing extensive campaign performance reports for agencies and
advertisers that buy inventory on the Rovi Advertising Network.

Rovi Creates a New Standard for Television Ad Measurement Called Rovi Analytics – New Reporting Tool Quantifies Advertising Effectiveness and ROI across TV Platforms Including Set-Top Boxes and Connected TV Devices

The
advanced reporting capabilities can combine census-level measurement
with key metrics such as uniques, impressions, clicks, time spent, video
views and user actions within micro-sites, to provide a comprehensive
view of campaign results across the multiple digital platforms Rovi
serves. These key performance metrics, which can be filtered by a range
of criteria including daypart and geography, will enable advertisers to
clearly measure the effectiveness of advanced TV ad units.

“Connected
TV devices are not only transforming the entertainment landscape, they
are also set to fundamentally reshape existing TV advertising models,”
said Jeff Siegel, senior vice president, Worldwide Advertising,
Rovi Corporation. “The Rovi Advertising Network was one of the first
platforms to enable companies to develop and test campaigns on new
Internet-enabled platforms. Since initial launch, we’ve conducted
extensive research to help advertisers sharpen campaigns, increased our
Network scale by forming new relationships with service providers and
device manufacturers, and added a range of pioneering ad functionality.
Now, with the addition of comprehensive reporting tools, Rovi offers the
end-to-end toolset agencies and brands need to deliver high-impact TV
ad campaigns with measurable results”.

The
Rovi Advertising Network targets advertisers, agencies and brand
marketers, and provides highly scalable, measurable, and interactive TV
advertising options that are tightly integrated into consumers’
entertainment search and discovery experience. Used by leading brands
including BT, Carnival, Channel 4, Ladbrokes, Red Bull TV, and Twentieth
Century Fox, the Rovi Advertising Network enables marketers to reach
millions of TV viewers at a point of high receptivity. In addition to
supporting a broad range of set-top boxes, the Rovi Ad Network has
secured placement on connected TVs and Blu-ray®Disc players including new and in-market models from Panasonic, Samsung, Sony, and Toshiba.