Six months into the 2017-2018 season it is time for VOG, the Alto Adige-based consortium to take stock: sales are better than initially expected and prices are profitable. Early end to the season expected, reviving competition with foreign producers.

The "made in Italy" wins again, Oranfrizer receives the Special & Different Award from Mark & Spencer for the supply of a different, special, unique fruit; i.e. the red orange with its new varieties: Tarocco Ippolito, Lempso and Nocellare together with Mandared (a mandarin with a red pulp).

Freskon Trade Show

Popular and effective beyond expectations, “FreshCon Market”, the most important trade event regarding the promotion of fresh fruits and vegetables sector returns for the third consecutive year, sponsored and organized by FROUTONEA magazine.

Acommercial event with great importance

FROUTONEA magazine, recognizing the crucial role of supermarket chains in developing retail trade and improve the quality of fresh produce, contributes with a unique and innovative way to optimize the approach between the producers and distributors with the retail chains.

On April 28-29 2017, dozens of professionals will have the unique opportunity to meet (as part of B2B meetings) the Category Managers of the most significant supermarket chains of Southeast Europe and discuss, exchange views and make beneficial commercial partnerships. The dynamic and growing market of the Balkans, with its 65 million inhabitants, is eager to seize every opportunity to improve and modernize its fresh produce industry.

What happened in “FreshCon Market 2015 & 2016”?The first edition of “FreshCon Market” in 2015 was very successful, as more than 50 companies had the unique opportunity to meet and talk with the Category Managers of the Departments of Fresh Fruits and Vegetables of 15 of the most important supermarket chains from Greece, Romania, Serbia, Bulgaria and F.Y.R.O.M., with all of them standing alongside retail giant TESCO, the second largest retailer in the world. This pioneer event resulted in the launch of new commercial partnerships and the strengthening of participants’ trade relations.

In 2016, during its second edition, FreshCon Market returned more international (Ukraine joined the venture), well organized and greater than before and gathered more than 20 important retail chains. 2nd FreshCon Market gained huge attention from the sector of producers and traders that lead to new partnerships and an absolute success.

Having established its importance not only for the Greek sector of fresh fruits and vegetables but also for southeastern Europe, the fair returns more expanded and enhanced than ever, “filled” with new events and participations, from 27-29 April 2017 in the city of Thessaloniki.

For the second consecutive year, 60 Greek companies had the unique opportunity to talk directly with the Category Managers of Fresh Fruit and Vegetables Department of 14 Greek and foreign leading supermarket chains.