August 7 – Particularly Preposterous Packaging Day

Posted
on August 7, 2016

Of
course, manufacturers don't want people to be able to easily steal
their products right out of the boxes or other packaging and stroll
right out of the store. Naturally, manufacturers want the people who
want their products to actually PAY FOR those products!

But
in an effort to beat the possible thieves, some companies use way too
much packaging, or packaging that is way too hard to open.

If
the customer has taken your product home and spent 10 minutes trying
to open it, has used multiple tools, has broken one or more
fingernail and maybe even a pair of scissors...

Medical
professionals have to deal with thousands of patients in E.R.s with
injuries from opening difficult packaging (6,000 in the U.S. alone in
the year 2004). The term “wrap rage” has been coined to
name the frustration created by overzealous packaging.
Consumer Reports magazine awards an Oyster Award to products
with hardest-to-open packaging.

Also, over-packaging
uses up too many of the Earth's precious resources and makes
unnecessary trash that often finds its way into already over-burdened
landfills.

Today
is the day to sit down and fire off letters, phone calls, or emails
to companies that use too much or too difficult packaging. Today is
the day for “Feedback R Us”!

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