Paul Feig On Why He’s Making a Play-Doh Movie

Earlier this month one of the stranger news stories of the year so far in the form of the announcement that Paul Feig would be directing a Play-Doh movie. The director has since moved to explain the project, telling Collider exactly why he’s making it…

“We’re moving forward with the film,” begins Feig. “My company was approached by Hasbro with this property and at first I was like, ‘How do you make a Play-Doh movie?’ and then I was like, ‘Wait, it’s coloured clay. It’s Claymation!’”

“So then we had an idea that we really liked and then we brought screenwriter Jason Micallef in and kind of kicked it around with him, he went away and put together a pitch, came back, and it’s the funniest. I just think it’s hilarious. Let’s just say it’s gonna be a big movie, big in scope.”

Which actually sounds kind of promising! On first look, the idea of a Play-Doh movie does sound a little left-field, but if anyone can do something quirky and interesting with it, it’s Feig.