Digital Marketing- Digital Growth Unleashed

More than just another digital marketing conference

The focus at our event will be exclusively on how to create the most compelling customer experiences. By meeting the needs of your clients and prospects more fully, you will unlock the full potential of your online business.

Two hours – Four amazing parallel tracks:

Attract

It about more than just traffic volumes and “eyeballs”. Optimizing campaigns and channels to attract the right audience is key.

Learn the latest techniques for creating powerful and measurable outcomes cost-effectively by connecting with prospects at every stage of the customer journey – and not simply optimizing the bottom of the sales funnel.The alignment between traffic sources and visitor intent will be examined in great detail.

Persuade

Conversion rate optimization (CRO) is a core focus of the event.

All evolving aspects of this dynamic field will be covered in detail including copywriting, calls-to-action, split testing, user research, neuromarketing, behavioral economics, usability. Specific sessions will cover mobile conversion, lead generation, and ecommerce.

Serve

Extending the value of relationship beyond the initial touchpoint is critical.

Learn how to effectively align your communication and offers with the evolving needs of your audience and clients. A content-for-conversion strategy will allow you to map the appropriate content types to each stage of the customer journey. Understand how to create the right supporting information that will upsell and engage.

Growth Tech

The exploding number of marketing technology companies offers a powerful amplifier for growth.

We’ll help you find the right optimization tools for your company size and business model. From user research and audience measurement, marketing automation, data append and model building, to split testing and personalization, we’ve got you covered!

Agenda

03:30 PM

Registration Starts

03:35 PM

E-Commerce conversion:

Optimise your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.
What you will learn:
Interactive rapid-fire live reviews of attendee eCommerce websites
Mistakes to avoid on key pages: homepage, search results, category, product detail, and checkout
Mobile eCommerce challenges and how to approach them
How to structure your categories and products selection to maximize sales
Effective abandonment recovery techniques for shopping carts
Supporting the full customer journey with marketing automation
Personalization and one-on-one experiences
Offline and call-center follow-ups to amplify sales
The power of wizards and guided product selection experiences

04:30 PM

How to create and amplify content:

As more of your competitors adopt content marketing, the race is on to show the world that you are the best source to answer their questions and help them make decisions. Businesses that provide them with honest and helpful content that answers their questions and solves their problems are the businesses winning today.

06:15 PM

Has about 5 years of stint experience in Digital Advertising and Marketing. Mostly passionate about new media and digital which includes Social Media Marketing, Search Engine Optimization, Website Development, Content Marketing & Advertising. Digital Marketing Strategy is my forte.