Services We Offer

Our app development company delivers tailor-made business solutions that utilises advanced
technologies. Our applications are build to meet the unique requirements of your business,
bringing value and providing for continuous growth of your company.

Our experienced team of dedicated specialists is comprised of talented developers,
designers, project managers, analysts, testers and support specialists. We believe that the
best way to ensure success of any project is to establish a close communication with the
client, no matter what time zone you are located in and what language you speak - our
multicultural team will find the most convenient way of communication.

We provide business consulting services that help businesses enhance productivity, optimise
online strategies and reach out to new customers. Our expert analysts will audit your
business to find weak and strong points, and propose an efficient business optimisation
strategy.

We provide each of our products with continuous support and maintenance to ensure stability,
efficiency and security, taking care of your digital products while you spend your time
developing your company.

Our Achievements:

322 App Development Projects

413 Mobile Applications

75 Enterprise Software Solutions

Our Principles

We are focused on result and advances technologies, that is why we carefully select tools and
approaches that we utilise throughout the development process. Here are the three principles that
our app development team is guided by:

1

Lean

We use lean principles to organise data, inner processes and development projects. The lean
approach is an innovative iterative practice that ensures efficiency and success. It enables
us to learn about your business and come up with suitable solutions in no time at all.

2

Agile

We believe that the agile methodology is the most effective approach to complex software
development projects. This iterative method allows us to deliver project within
short periods of time. Such iterations take one or two weeks, within which you get a working
site or app that you can continue improving or use as it is.

3

Team cooperation

Our teams cooperate closely throughout the project.
Business analysts examine your company to come up with a business persona that our talented
designers will translate to the looks of your software. Our programmers
deal with the technical aspect of the project, writing code that powers the app.

This is the
way we work, delivering software that meets your expectations and reflect the identity of
your brand.

Custom VS Off-the-Shelf

Many entrepreneurs shun bespoke development because it is believed to be considerably more expensive
than ready-made off-the-shelf solutions. Off-the-shelf apps can really cover your needs if what you
want is basic software to deal with typical basic tasks. However, even in this case ready-made
software often fails to meet your demands. First of all, you still need to customise it to correctly
execute required operations. The cost of such optimisation can exceed the cost of tailor-made app
development. Apart from cost, many firms choose custom app development because thus they have a
guarantee that they will own the source code, which gives them an opportunity to improve and modify
the program in the future to keep it up to date with the ever-changing technology and market
environment.

Clients

The Disadvantages Of Off-The-Shelf Apps

To use off-the-shelf programs you should pay a license, which cost can amount up to
millions of dollars. Large software companies that distribute off-the-shelf programs often revamp
their apps. It means that you you have to upgrade your customised product every couple of years to
continue using it. Such upgrades may turn out to be costly as well, because you will have to stop
your online operations until the software has been updated, which may lead to significant losses.

Should I Build A Custom App Or Buy An Off-The-Shelf One?

The following aspects may help you decide whether to develop a custom enterprise app or go for an
off-the-shelf solution:

Budget - this aspect has to do with both cost and revenue. If you are going to buy
a license for an off-the-shelf application, you need to conduct a cost-benefit analysis to check
whether your investment will pay off. In the case with custom programming services, the chances
that your
investment will pay off are bigger because you can modify it as you like or even sell it when
you no longer have resources to maintain it.

Developer - buying an off-the-shelf app, you have no guarantee that the supplier
will remain in the business for long to maintain, support and update the app. With
bespoke software, you can either hire full-time developers or outsource app development to third
parties. However, if you choose outsourcing, you should carefully check the developers
background and expertise to make sure that they have a good reputation and have the skills to
build the software you require.

Time to market - you can use off-the-shelf solutions from the very moment you buy
the licence, while with tailor-maid software you will have to wait until it is
developed and deployed.

Implementation - off-the-shelf solutions, due to the lack of customisation,
standardise and unify business processes. On one hand, it may result in savings and increase of
productivity if different branches of one big organisation will start following these unified
processes, on the other hand, the company will have to tune its established procedures to the
app, not the other way round.

The Benefits of Custom Software

There are three typical solutions for a company that requires a software to cover its needs:
using an Excel spreadsheet, buying a ready-made app or outsourcing bespoke software development. To
chose the solution that fits you best, you have to take a look at the following key factors:
development cost and timeframe, post-launch support cost, app efficiency, service improvement and
flexibility.

Keep in mind that even assessing the efficiency of different options cannot
predict how the solution will perform when put into practice, because there are many
different hazards such as insufficient training, cost overruns, instability of the
product, poor fit and so on. Therefore, to avoid them you should also take into
account the industry of the company, its size, turnover and processes. All in all, think
over all the possible ways the venture may take in the future before making a decision
to invest money into one of the digital solutions.

First and foremost, tailor-made software prove to be more efficient because it addresses
the specific needs of a particular enterprise, which an off-the-shelf solution may lack,
thus providing for better productivity and customer relations. Another obvious advantage
of custom software is that your can choose the approach to its development, for example,
the agile methodology or the waterfall method.

With custom apps, you can build the software that your target audience wants instead of
using products targeted at the general public. For instance, a publishing business may
want a program that enables to print materials as quick as possible, while another
company operating in the same area may focus on producing products of the highest
quality. As you see, the requirements of the two enterprises conflict one another, and
ready-made programs typically offer a solution somewhere in-between, while in the case
of custom app development you can ask the developer to focus on your particular needs.
On the other hand, spreadsheets may also be a good solution for smaller companies
because they can be easily used even by the employees who are not experienced in the
internet technologies. Custom software usually requires special training, but at the
same time it provides for more flexibility and covers a wide range of business needs.

Work With Our Custom Software Development Company

Bespoke applications are powerful tools that optimise your companys processes, reach out to new
customers and increase customer loyalty. If you want to create an efficient solution for your business,
our experienced and skilful expert are ready to help.

We offer all kinds of digital product from native mobile apps for the leading platforms such as iOS
and Android to responsive websites, web-based apps, custom software, branding and business research
and development consulting. To provide you with the product that bring value, we thoroughly examine
your workflow processes and give you our recommendations on how to improve the way your company
works.

Magora is a trading name of Thinking Fish Ltd
a company registered in England no. 3637036 at Concorde House, Grenville Place, London, NW7
3SA

Our company operates in accordance with the GDPR, protecting users' personal information and
retaining it solely for the purposes of direct communication and for statistical analysis. We do not
transfer our users' personal data to third party except as to prevent the fraud, or if required to
do so by law. Users' personal data can be deleted from our database upon written user’s request.
Enquiries should be sent to: info@magora.co.uk

Using your personal information

We updated our Privacy Policy to provide all users more control over their private data and make it more clear how we use them. All users, not just those in the EU, will have the same data privacy rights.
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To find out, how your information is used, how we maintain the security of your information , and your rights to access information we hold on you, please contact us via the contact form on the site: magora-systems.com, phone : 020 7183 5820 or write an email to: info@magora.co.uk

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