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Lamkin Grips just announced the addition of PGA TOUR players Keegan Bradley and Brendan Steele to their star-studded endorsement team. The new partnership formalizes the company’s long relationship with both players, who have used Lamkin’s best-selling Crossline grips throughout their professional golf careers.

Keegan Bradley has won three PGA TOUR events, including his dramatic win at the 2011 PGA Championship during his breakthrough Rookie-of-the-Year season. He is currently ranked 16th in the Official World Golf Ranking.

Also joining the Tour in 2011, Brendan Steele secured a PGA TOUR victory at the 2011 Valero Texas Open and has since amassed over 20 Top 25 finishes.

In addition to continuing to play Lamkin golf grips, Keegan and Brendan will provide Lamkin Grips with ongoing product development and player testing feedback. Their most current grip of choice is the Crossline ACE 3GEN, made with the patented Advanced Cohesive Elastomer compound. Lamkin’s proprietary ACE material, combined with the distinctive Crossline surface pattern, provides golfers with an exceptionally secure grip connection in all weather conditions.

Lamkin is also represented by Arnold Palmer, arguably the greatest golfer and golf ambassador in the history of the game. Mr. Palmer has been using Lamkin grips on his equipment for more than 60 years, becoming an official spokesman for the company in 1997.