The title of the Nedap annual report 2009 is ‘Be different to make the difference'. Not a randomly chosen concept, but a fact which aims directly to the genes of this listed (stock exchange-quoted) company. It's not about being different as a purpose, but being different to make the difference in the end. The concept of this annual report is perfectly translated in the overall production. An exceptional shape in the bookcase, smart typographic ideas and a simple but effective photography. It all results in an annual report with a clear view, the view of Nedap.