1 Crore for a Sequel's Launch?

Times of India

October 04, 2012

2K SHARES

Talk about a bombastic start for a movie! The launch event of the sequel of Samrajyam titled Son of Alexander in Dubai is said to be one of the most extravagant affairs that Mollywood has ever witnessed.

The industry has been buzzing ever since Kollywood director Perarasu had announced the project and left the audience guessing who would be the lead character to play the role of Mammootty's son in the sequel to the 90s superhit. Top names have been in the running with Prithviraj, Dulquer Salmaan, Allu Arjun and Arya being the frontrunners. Our source close to the producers informs, "They have splurged close to 1 crore for the launch alone and it will be jaw-dropping event at a 7-star hotel. It will be like a scene straight out of a movie."

While the source says that the team doesn't want any detail about the lead actor to go out before the launch, he assures that because it's a big budget production, the producers are confident that the star has the market value in Kerala to generate profits from the movie.

Being the sequel, the team behind the launch are planning to continue from where Samrajyam had left off.

"The last scene of the movie saw actor Vijayaraghavan escorting the young son of the character Mammootty played, to a car. The event will see Vijayaraghavan arriving in a luxury car and opening the door for the lead star, who will be given a rousing red carpet welcome a la Hollywood style," says our source.