It’s called Facebook, NOT Bragbook, people

I am getting so frustrated with people using Facebook as a Bragbook. You know the type of person I’m talking about. Their posts are all about the new client they’ve landed, the great work they’ve done, the publicity they’ve generated for themselves. Brag, brag, brag.

I’m in a profession–public relations–where public perception is important. But if all you do with a social media forum is talk, talk, talk about yourself, you have to realize that people are going to turn you “off.”

Social media, like other forms of communication, has to be a two-way exchange to be truly effective. You need to post things that are interesting and have application for others. If you don’t, you will lose your audience. Ultimately, you may lose something even more important–your credibility.

That’s it for today’s rant. Remember: It’s Facebook, not Bragbook. Same goes for Twitter.