Programmatic Campaign Manager

Reference Number: ESP 1687Location: New York, NY

Job Overview:

The Programmatic Campaign Manager will be responsible for the strategic planning, executing, managing & optimizing of programmatic media across multiple channels, platforms and devices including display, video, mobile, and native advertising to support our clients’ direct response digital campaigns. This includes campaign setup, budget management and campaign optimizations to ensure client KPIs are achieved. The Manager’s role requires a deep understanding of programmatic media buying and experience executing campaigns leveraging a DSP (such as DV360, The Trade Desk, Turn) and/or other digital bid management systems. The Manager requires experience with DMP’s (data management platforms) in order to leverage client data sets. The Manager will contribute to team-level thought leadership and will be responsible for all day-to-day programmatic services for specific agency accounts, reporting directly to the VP, Programmatic.

Responsibilities:

Work with Digital team on crafting digital media recommendations, research, campaign implementation and reporting/analysis

Serve as the tactical programmatic media lead on specific agency accounts