You know that research is essential to understanding your users and creating better experiences. Your organization has conducted usability tests, interviewed customers, and sent out dozens of surveys—but how do you pull it all together and create a holistic UX Strategy?

Design Ethnographer Kelly Goto shares rapid, combined research methods that tap into what you already know to add to your UX toolbox today in her workshop on “Beyond Usable: Research with Results”. From analytics to usability testing to rapid contextual research, Kelly will explain how to apply mixed-method research to paint a dimensional look at your end user’s needs and desires—and to create contextual personas that dive into the deeper side of the user’s emotional experience.