How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418

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Pharells Hat DECODED !!

Pharell Williams created a storm of controversy. I mean a few hours into the Grammy's it had its own Twitter account. While, I thought some of the ribbing was cute on the surface, what almost the entire planet missed was that his hat, was originally sported by Malcolm McLaren. Malcolm McLaren was an innovator of fashion, hip-hop and punk rock.

Malcolm McLaren really touched my life. His album with the World Famous Supreme Team changed my life. Almost as much as Public Enemy's It Takes A Nation of Millions to Hold Us Back.

It was more than Hip-Hop, it was defiantly African and, Latin and even a little rock and country. When I was invited to be part of the book The Boombox Project, part of my hope was that I could share Malcolm McLarens impact on my life directly to him. Sadly he passed before the book was released.

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