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Friday, August 18, 2017

M∙A∙C VIVA GLAM Taraji P. Henson 2

She’s back to bring VIVA GLAM even more unstoppable
allure. Taraji P. Henson has built her own empire, winning over millions with
her striking style, charisma and confidence. For her return to this iconic
campaign, she infuses coppery brown lipstick and lipglass with gold pearl for a
regal, seductive color. Thanks to Taraji, VIVA GLAM takes on a powerfully
enticing new attitude.

M·A·C AIDS Fund: The philanthropic arm of M·A·C Cosmetics,
is a leader in the global fight against HIV and AIDS, supporting organizations
in more than 96 countries and territories that are working to combat the
epidemic and improve the lives of people living with and affected by HIV/AIDS.
The M·A·C AIDS Fund is supported exclusively by a consumer-based model that
directs 100 percent of the selling price of VIVA GLAM Lipstick and Lipglass to
help fight HIV/AIDS. To date, the Campaign has raised more than $460 million.
As the largest corporate non-pharmaceutical HIV/AIDS funder, the M·A·C AIDS
Fund strives to make a meaningful difference in the lives of people living with
and affected by HIV/AIDS. It focuses on highlighting the link between poverty
and AIDS, and strengthening services available to underserved populations.
Integrating a #MACCares initiative, the M∙A∙C family volunteers in local
charities and in M∙A∙C stores globally selling VIVA GLAM. A pioneer in the
HIV/AIDS arena, the M·A·C AIDS Fund has been a trailblazer for more than 20
years, funding groundbreaking and innovative programs and investing in regions
and populations that are not often prioritized by other funders.

WHAT CAN PURCHASING ONE M∙A∙C VIVA GLAM LIPSTICK PROVIDE?

1 rapid oral HIV test

1 pair of school shoes for a child orphaned by AIDS

1 resident at an HIV/AIDS housing organization with a new
job interview outfit

1 week of fresh fruit, vegetables and grocery essentials to
a mother and child affected by HIV

200 new syringes, which are given to injection drug users in
exchange for used needles to prevent HIV infection

254 condoms to prevent transmission of HIV

Every cent of the selling price of M·A·C VIVA GLAM lipstick
and lipglass is donated to the M·A·C AIDS Fund. M∙A∙C VIVA GLAM Taraji P.
Henson 2 is available online and in-store September 7, 2017 through February
2018.