Summary of LG 55EA9700

LG’s 4 Color Pixel technology adds a white sub-pixel that modifies the conventional 3 colors and enhances both color range and accuracy. This considerably improves the OLED pixels’ ability to express the colors of reality, and represents a giant step ahead of conventional display. The 4 Color Pixel is LG’s unique innovation just for the next generation OLED TV. LG OLED TV’s curved form enables innovation of design, and that is what is presented in this captivating yet minimalist stand. The transparent Crystal Stand is a novel achievement in design innovation, creating a delightful illusion of a floating screen. The screen, therefore, is not hindered by design, and nothing gets in the way of the immersive viewing experience. The response speed of LG OLED TV is over one hundred times faster than LED TV, allowing you to enjoy fast moving scenes with completely blur-free, crystal-clear pictures. It is no longer restrained by the slow response rates and frame rates, and shows motion the way it is seen in real life.