Elite's finest home rollers, the unique E-motion system reacts to rider's movement, absorbing inertia and giving a natural ride feel. The increased stability allows riders to practice much more vigorous riding including out of the saddle sprinting, something almost impossible on conventional rollers.

Founded by Amerigo Satore in 1979, Elite began by producing training rollers and car rack systems, out of an old lime furnace in Fontanivia, Italy, 30 years later they are still there, with each product proudly made in Italy.

They revolutionised the humble water bottle in 1989. The 'Unica' featured the first leak proof cap. Similarly in 1992 the 'Ciussi' bottle holder brought an element of flair to this once purely functional product, spurning countless imitations in the process.

Today Elite continue to push the boundaries of technology, pioneering the development of advanced indoor trainers, which feature virtual reality systems and Internet connectivity for competition with riders around the world. They also produce bottles, cages, racks, cases and Ozone personal care products and more.

Founded by Amerigo Satore in 1979, Elite began by producing training rollers and car rack systems, out of an old lime furnace in Fontanivia, Italy, 30 years later they are still there, with each product proudly made in Italy.

They revolutionised the humble water bottle in 1989. The 'Unica' featured the first leak proof cap. Similarly in 1992 the 'Ciussi' bottle holder brought an element of flair to this once purely functional product, spurning countless imitations in the process.

Today Elite continue to push the boundaries of technology, pioneering the development of advanced indoor trainers, which feature virtual reality systems and Internet connectivity for competition with riders around the world. They also produce bottles, cages, racks, cases and Ozone personal care products and more.