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FULL LIST: African YouTube Awards 2016

Last night, Google announced the winners of the inaugural Sub-Saharan African YouTube Awards. Held in other regions since 2007, the YouTube Awards celebrate the talent and creativity of the YouTube community.

According to the CEO of YouTube, Susan Wojcicki, “We’re incredibly proud at YouTube to provide a platform that shares Africa’s creativity with the rest of the world. Films from Nollywood along with stories like the one of Olympic medalist Julius Yego show that inspiring talent and stories from anywhere can find a global audience. By holding our first ever YouTube Africa Awards, we hope to celebrate these incredible achievements, while also demonstrating our long-term commitment to the continent.”

YouTube Awards were given to 25 creators across 23 categories at a glittering event held in Sandton. Nominees were chosen based on subscriber numbers. Users had to have a minimum of 50 000 subscribers to qualify, and be based and currently residing in one of eight launched countries in Sub-Saharan Africa (SSA). The eight launched countries in SSA are Tanzania, Ghana, Uganda, South Africa, Zimbabwe, Kenya, Nigeria, and Senegal. There are over 70 channels from launched SSA countries that have reached over 100 000 subscribers.

“YouTube is about the opportunity for people to express themselves,” says Teju Ajani, YouTube Partnerships, SSA. “Creators across Africa are using YouTube to find their voice, connect with audiences around the world and build channels while earning revenue from it. The number of hours of video content being uploaded in Africa has doubled year over year for the past two years. And the audience has grown with it. Average watchtime on mobile phones is growing 120% year over year.”