Sony VAIO Feel Something TV Spot

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What if technology could make you feel…

The TV execution is a tribute to the five senses. The spot opens with the campaign line, ”What if technology could make you feel…” then cuts in a rapid-fire pace through a series of moments featuring people surrendering to sensory experiences—whether it’s getting lost in the sensation of the wind through one’s hair or the simple, unexpected impact of a tear trailing down a face. The spot resolves on the ending of the campaign line, “…more human.” Shot on location in São Paulo, the commercial was helmed by renowned Brazilian director Bia Flecha of Brasileira Filmes.Thanks to Ads Of The World for making the spot available. Advertising Agency: Ignited, EL Segundo, California, USAExecutive Creative Director: Mike WolfsohnGroup Creative Director: Tom GilmartinArt Director: Vince SolivenCopywriter: Lori EllisonDesign Director: Oogie LeeDirector: Bia FlechaProducer: Diego Espana