UX and Social Media at Disney and Other Impossible Problems (July SandCHI Meeting)

** SandCHI may record meetings and post recordings. There is a high likelihood this month's topic will be an off-the-record talk and no recording will be posted. **

Description:
Disney has enormously high standards when it comes to the guest experience. Whether it's a film, a game, or a theme park, the Disney brand conveys a level of quality, and maintaining that perception is a lot of... [read more]

** SandCHI may record meetings and post recordings. There is a high likelihood this month's topic will be an off-the-record talk and no recording will be posted. **

Description:
Disney has enormously high standards when it comes to the guest experience. Whether it's a film, a game, or a theme park, the Disney brand conveys a level of quality, and maintaining that perception is a lot of work. This talk will be a very frank journey into how to maintain creativity in large organizations. There will also be some stories about the adventures Disney's had in becoming more data-driven, social, and generally digital-minded in the 21st century.

Speaker Bio:
David Horn is a statistician who's spent five years analyzing the social web. Right now, he works in Los Angeles helping Disney measure and act on conversations about the thousands of brands and products they have.

Along the way, he's done his part to help make Disney one of the most respected brands in social. He's recently focused on figuring out how to measure the interaction between the social experience to disney.com. He's learned lot about what experiences work and do not work in social, as well as how passionate Disney fans can be.

David's official title is Sr Manager Analytics at Disney Interactive Labs. Twitter: @Madrox
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Logistics:
SandCHI is the San Diego Chapter of the ACM's SIG CHI (Computer Human Interaction) group.