People are furious about this McDonald's ad showing a gay son coming out to his dad

McDonald's knows how to attract
protests — this time from antigay religious groups.

Last Friday, McDonald's Taiwan
posted an ad for McCafe to its Facebook page, featuring a young
man coming out to his father.

The 90-second video shows an
emotional moment between a father and son at a McCafe, in which
the young man passes a coffee cup to his dad reading "I like
boys," reports
Adweek.

The father withdraws
from the table, upset, leaving his son alone to collect
himself. Then, the father returns and picks up his son's cup
of coffee, modifying it to read "I accept that you
like boys."

The Facebook video has now been
viewed more than 3.6 million times, with the original post
gaining more than 92,000 likes and 11,800 shares.

But not all viewers support
the ad's heartwarming message.

Chang Shou-yi, the secretary
general of the Alliance of Taiwan Religious Groups for the
Protection of Family, has called for a McDonald's
boycott following the ad,
reports Shanghaiist.

"Because McDonald's is frequented
by many children, it is especially important to oppose the
promotion of same-sex behavior," Chang said in a statement on the
ad. The group "rebukes and boycotts all enterprises that are
polluting the next generation."

Despite the hate, social-media
response to the ad has been overwhelmingly positive, in Shanghai
and as it has crossed over to Western media outlets.

At this point, LGBT-supportive
marketing is pretty much the norm. Brands fromBud Lightto KFC have taken to social media to support
gay rights. EvenChick-fil-A,a chain whose president
infamously discussed his opposition to same-sex marriage, has a
franchisee who donated food to a gay-pride picnic
in June.

If advertising that
supports gay customers is a deal-breaker for consumers, then
there are few fast-food chains left where they can
order.