Ben Sherman does not want to be yet another fashion brand. The brand has been worn for five decades by various style icons. Time after time their clothing is designed with a nod to the glory period of The Mods, the beginning of Sherman's success story. In short, Ben Sherman has a lot more to offer than just 'button-down' shirts.

In 1963, Ben Sherman came back from America with the idea of making a button-down shirt. Having noticed the style adopted by polo players of the time who used the button-downs to keep their shirt collars where they should be whilst riding, he set about creating his own. Taking inspiration from his Fathers work as a tailor, he created an icon and this practical, yet stylish garment was soon adopted by a set of style leaders back in England. Having been adopted by many of the significant cultural movement over the past five decades, Ben Sherman now presents a full lifestyle offering, available in over 40 countries worldwide and continues to embrace a heritage of modernism.