Conversion Elements UI Designers Should Be Focused On

Converting elements in UI design
is an important focus area. Designers should be familiar with the most
important conversion elements out there today and know how to use them
effectively. Here are some of the most important conversion elements that UI
designers should consider.

Why Conversion Elements in UI Should Be Simple in Design

Tell an engineer to make UI
designs simple, and you’ll get a quizzical look in return. The engineering
behind UI is often quite complex. However, it is the design of the final
product that should be kept as simple as possible. This
means easy to use, with responsive design and seamless
navigation.

Making UI Conversion Elements Attractive

While simplicity in use and
navigation are important factors, the look and feel of the website or app is
another key focus area. According to one figure, 38% of visitors will stop viewing a website if
the content is visually unappealing. That percentage speaks volumes and is
substantial enough to necessitate serious efforts in making all of the
conversion elements on the website attractive to the eye.

Designers understand this, the
right designer can help customers feel excited and engaged with good design.
The right UI can appeal to consumers and improve click-through-rates,
purchases, and time-on-site.

Making Payment Method Elements More Attractive to Customers

Payment methods are one of the most important UI
design elements of all. This is where the magic happens. Vast amounts of
marketing efforts are made for the express purpose of getting customers to the
payment phase. Don’t drop the ball on this important UI element. Payment
methods need to be familiar enough to instill concepts of security, but they
are also an opportunity for a great experience.
Making the payment method element attractive to customers from a UI
perspective means designing payment method elements that are attractive in
design and easy to use.

The Importance of Conversion Element Speed and Engagement, and Why UI Designers should Focus on it

Beauty and simplicity are key
focus areas as discussed previously. However, UI designers also have to make
provisions for loading times on their websites. This fast-paced market is
comprised of fast-paced consumers and longer loading times on a website’s pages
can turn users away.

To demonstrate the extent of
consumer expectations on loading times, 47% of
users expect a website to load within a couple of seconds. This need
for speed can put pressure on UI designers and is another important focus area.
When loading speeds cannot be optimized much farther, simple remedies like
adding additional pop-up boxes telling the user that it’s loading to keep users
engaged for those precious few extra seconds.

Streamline UI Conversion Elements in the Design Process

Finding the
right UI designer can help you provide a great experience to
consumers. Additional help should be brought in to ensure the quality of the
final product. Smaller businesses in the field are particularly good candidates
for hiring out help on UI design to streamline the process.

Conversion elements make up a
crucial part of UI design and make up an important part of the customer
experience. Apps and websites will be judged with great scrutiny by users,
making UI design a competitive area of expertise.