Pop-Pup

We popped-up a temporary dog park in Philadelphia for Shake Shack. We designed all aspects of the project from graphic identity/logos, plant palette, and product elements. It featured a puparazzi photobooth, specially-designed dog bowls and leash holders, and Shake Shack’s famous dog treats. New Leash on Life, a non-profit that connects prison inmates to at-risk dogs also showed up and brought some pups that needed a home. The park elements have found a permanent home at Shake Shack’s King of Prussia location.