Carl Uminski

Co-founder & COO

Carl is an internet industry pioneer with over 16 years’ experience creating new products, platforms and executing scalable growth strategies for businesses across the globe. Carl’s impact on the mobile industry was recently acknowledged by The Drum, who named him the most influential person in mobile.

As COO & Co-Founder, Carl takes hands on leadership for the delivery of all Somo’s products and advertising businesses, splitting his time between our international offices.

Carl has a unique knowledge of the mobile industry ranging from technical challenges to the commercial opportunities for brands to succeed in mobile. He has advised and executed for over 60 international brands on their mobile strategy, working with the leaders of companies including Audi, Groupon, Zynga, Fidelity Investments & BP.

Prior to founding Somo, Carl was co-founder at Overture Europe, the company to pioneer the multi-billion dollar pay-per-click advertising industry into Europe. As CTO, he was integral in leading the business to success in 15 European countries, and its eventual sale to Yahoo! for $1.63 billion in 2003. A leader in search and social networking, he was headhunted to the Silicon Valley, where he created the Yahoo! One Search mobile platform, working with some of the world’s largest mobile brands. Previously, Carl was responsible for running real-time systems such as aircraft parking, flight information and security at seven British airports including London’s Heathrow Airport.