onsumers are more comfortable than ever buying on their mobile gadgets this holiday season. Early indications in the first days of the season show that mobile devices are not only being used for product search and review, they are increasingly replacing desktops as the device where consumers click for purchase. Read more…

Over the past few years, the internet has evolved from a text-based medium to the new TV. Cisco estimates that video accounts for 69 percent of all internet traffic in 2017. When the next-generation wireless network, 5G, hits in 2019 and 2020, we can expect that number to grow as Read more…

The body of research on video ad metrics is still limited Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Although the body of research on video Read more…