Simpsons Gets Kidrobot Treatment

Twentieth Century Fox Licensing and Merchandising and The Simpsons creator Matt Groening have joined forces with retailer Kidrobot to release the first-ever Simpsons vinyl toy mini-figure series. Groening worked with the Kidobot team to bring the Kidrobot flavor to the show’s iconic characters.

Each vinyl figure stands 3 inches tall, includes a character sticker, and comes blind boxed to preserve its identity. Figures will be sold separately for $7.95 or can be purchased by the case at all four Kidrobot stores, kidrobot.com and at select retailers worldwide.

Kidrobot founder Paul Budnitz notes, “I have been continually inspired by Matt Groening’s art. The toys we’ve created for The Simpsons are really a mash-up of our Kidrobot-style and Groening’s original artwork.”

A popular creator and retailer of limited-edition art toys, apparel and accessories, Kidrobot operates stores in New York City, San Francisco, Los Angeles and Miami. Te company’s products can also be found at numerous boutique retailers around the world and online at www.kidrobot.com.