Now you can automatically apply the results calculated by your OWOX BI Attribution model to manage bids in the Alytics system.

The Funnel Based attribution model considers the mutual impact of advertising campaigns. This means that, setting goals based on the model data will help you achieve better overall marketing performance across all channels and not only individual campaigns.

To set up data transfer from OWOX BI Attribution to Alytics, take the following steps:

In the OWOX BI interface, navigate to the “Results” tab in your attribution model. Click on the “Set up data export to Alytics”: