Dabur to feature Disney characters for next honey ad

FMCG major Dabur India has entered into a strategic character licensing deal with Disney Consumer Products (DCP) to promote its Dabur honey squeeze packs. As part of the deal, Disney characters Winnie the Pooh will feature on all honey packs, reports ET.

The plant, set up with an investment of Rs 250 Crore, is the most modern and environment friendly manufacturing facility in the consumer goods industry in India