We have collated 10 trends that we think are reshaping digital in 2016. This is the ninth and penultimate installment of our series which looks at things that are happening now in Q1, whilst identifying trends to look out for in the rest of the year.

We engage with multiple digital touchpoints each day, with companies competing to create the most innovative and interactive experiences. But, no matter how immersive the experience, we are still curbed by a limitation so integral that we barely consider it - the screen.