MPEG LA Announces Call for Patents Essential to ATSC 3.0

World licensing leader MPEG LA, LLC announced today a call for patents
essential to ATSC 3.0 standards in order to facilitate, for the
convenience of the market, creation of a joint license to the
intellectual property of leading ATSC 3.0 developers on which those
standards are based.*

ATSC 3.0 is a set of next generation TV standards offering mobile
television; enhanced personalization and interactivity including
location-specific emergency alerts and consumer-directed advertising;
advanced signal and data delivery; efficient spectrum usage; and
enhanced video including high dynamic range (HDR), high frame rate
(HFR), wide color gamut (WCG) and 4K UHD features. ATSC 3.0 broadcasts
are beginning in the Republic of Korea this year, and are expected to
begin next year in the US.

“ATSC 3.0 represents a significant technological leap over current ATSC
broadcast standards, developed some 20 years ago,” said Larry Horn,
President and CEO of MPEG LA. “MPEG LA is pleased to begin the process
of creating an efficient one-stop license offering access to key
intellectual property rights that will help make ATSC 3.0’s benefits
available to consumers without delay.”

To participate in the initial meeting for the creation of a joint ATSC
3.0 License, any party that believes it has patents essential to the
ATSC 3.0 standards is invited to submit them to MPEG LA by September 8,
2017. Please visit our website at http://www.mpegla.com/main/pid/ATSC3.0/default.aspx
for further information regarding submission procedures.

Although only issued patents will be included in the license, patent
applications with claims that owners believe are essential to the ATSC
3.0 standards and likely to issue in a patent also may be submitted in
order to participate in the license development process.

MPEG LA, LLC

MPEG LA is the world’s leading provider of one-stop licenses for
standards and other technology platforms. Starting in the 1990s, it
pioneered the modern-day patent pool helping to produce the most widely
used standards in consumer electronics history. MPEG LA has operated
licensing programs for a variety of technologies consisting of more than
14,000 patents in 84 countries with some 230 patent holders and more
than 6,000 licensees. By assisting users with implementation of their
technology choices, MPEG LA offers licensing solutions that provide
access to fundamental intellectual property, freedom to operate, reduced
litigation risk and predictability in the business planning process. In
turn, this enables inventors, research institutions and other technology
owners to monetize and speed market adoption of their assets to a
worldwide market while substantially reducing the cost of licensing.
MPEG LA is developing patent pools for CRISPR gene editing and advanced
battery technologies, and has established licensing ventures for
molecular diagnostics and oligonucleotide therapeutics. For more
information, go to www.mpegla.com.

________________________* ATSC 3.0 standards were
developed by the Advanced Television Systems Committee (ATSC). The ATSC
and MPEG LA are not affiliated. MPEG LA’s call for patents to facilitate
creation of a joint license is in response to market interest in a
convenient licensing alternative.