Journalism Sites

LinkedIn and the Council of Economic Advisors crunched data from LinkedIn’s nearly 150 million members about industry trends from 2007-2011. The bad news: Newspapers are the fastest-shrinking U.S. industry. The good news: Online publishing is among the fastest-growing. More on the LinkedIn blog.

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on Saturday, April 14th, 2012 at 9:53 am and is filed under Best/Worst, Layoffs, Newspapers.
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The old medium, with its fixed format limitations, is disappearing as the flow of news can take its course according to an item’s merits, instead of an editorial budget (which is guided by a dollar budget [which itself is dependent the number of eyeballs a gathering/disseminating organization can attract.])

Okay listen up. The majority of the readers want and need a real local news paper in there hands. Only twenty five percent read the news online and even then they read the news article(s) that interests them and nothing more. No car, fridge, carpet or mattress ads are even glanced at online but they are in a newspaper. Nobody wants to pay for using a paywall, when you can get up to the minute news for free. Sure go ahead and keep throwing money for online development, and then shut the newspaper down because of your loses. Then add your paper to the death watch list. Make a 3D paper and sell the glasses when they sign up. Get a hologram of Tupac to read the paper for you in the morning. Twenty five percent of the readers would pay for that. Sure the newspaper is a old medium.But it still works.
Old School Guy

Well in Switzerland we have a free newspaper/tabloid called the Blick which has a earlier paid version and a late free version. I believe this is a good model which would be good for smaller newspapers as a way to attract people. Simply shifting the newspaper online isn’t enough if nobody knows about it. By using this free press then newspapers could focus on selling their pieces. While probably a fair few newspapers are doing this, not all of them are and by sticking to archaic subscriptions many readers have probably been turned away. Subscriptions also often lead to payment locked websites which turn more readers off. Why would people pay to view news in one site when basically any news can be found online free. Only for specific opinion pieces or interviews would people do that and then you need the information out there.

I believe that the newspaper industry is going to turn around in the future. I believe that unique reference codes are going to be a staple feature of the newspaper industry in the future. Newspaper articles in their current form are hard to reference which makes it difficult for readers to interact with each other. I believe that in the future people will read their newspaper and with their mobile phones search the relevant reference codes for articles that they are interested in and engage with other readers on the internet. Every newspaper article will have a reference code and popular reference codes will lead to new search terms becoming the staple for newspaper fans.