The Fiat Use Original Parts Campaign Wants to Keep Things Working Smoothly

The Fiat Use Original Parts ad campaign hilariously depicts the danger of using a wrong part in their cars. Likening it to Yoko Ono's effect on the Beetles, everything can simply stop working. This is also the case with the introduction of a hot maid in a family household and even a Christopher Columbus character trying to 'tame' a tribe of natives.

Conceived and executed by the Leo Burnett ad agency branch based in Sao Paulo, Brazil, the Fiat Use Original Parts ad campaign was art directed by Sergio Lobo, André Kirkelis and Bruno Bueno with creative direction by Ruy Lindenberg. Illustrated by Heitor Satyro, the images all revolve around funny depictions of people encircled by a common car part. It drives home the fact that people prefer things to work.