This week in native...

While most sites are concerned with traffic coming in, BuzzFeed is more concerned with engaging its audience wherever they are. Buzzfeed.com pulls in an impressive 200 million visitors each month, but collects a whopping 18.5 billion impressions on social media.

This is important for anyone that creates content, including brands, agencies, publishers, and even people. For BuzzFeed, which has been the Internet publisher success story that everyone seems to point to, it's not about where your content lives, it's about getting in front of people.

The Guardian, CNN International, The Financial Times, Reuters and The Economist have formed an advertising alliance to offer marketers the ability to buy automated, programmatic ads through a private marketplace.

Twenty-four percent more brands placed native ads in December 2014 than July (851 brands versus 688), according to data from MediaRadar, which analyzes the number of brands, verticals, and types of publishers in its Native Advertising Index.