San Antonio advertising agency Bromley Communications has been selected by St. Louis-based Enterprise Holdings to support its National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.

Bromley will create a branding campaign for both brands and develop specialized communications tools to assist franchisees with their in-country marketing efforts.

eBay - Acxiom - Global

eBay Advertising today announced a partnership with Acxiom - a company that specialises in enterprise data, analytics and software as a service - to enhance segmentation and targeting on the platform.

SapientNitro - Lycra - Global

SapientNitro has been appointed global advertising agency of record for the brand Lycra. The agency will be in charge of Lycra's global brand strategy including advertising, customer experience, digital and social activity development as it aims to bring life to the brand’s positioning.

Renault - Nissan - DigitasLBi - Global

Renault and Nissan have appointed DigitasLBi to handle their global digital accounts. Over the next three years, DigitasLBi will relaunch the websites and mobile platforms for Renault, Nissan, Infiniti, Renault Samsung Motors, Dacia, Datsun and Venucia in every market.

Editorial Staff

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