Ashton Kutcher & Mila Kunis break their own rules to share baby photo

Jeanne Sager is parenting and living editor for SheKnows. A photographer, social media junkie, and crazed mom to an even crazier kid, she's strung words together for TheStir.com, Babble.com, Parents, Kiwi Magazine, and others.

And now, the reason! Did you notice that little hashtag at the end for the #redsandproject? Along with the, well, red sand in the photo? Turns out you can actually buy a red sand kit, and it all goes to an amazing cause.

According to #RedSandProject creator Molly Gochman, here's the deal: "Red Sand Project is an activist artwork that uses participatory sidewalk interventions, earthwork installations and convenings to create opportunities for people to question, to connect and to take action against human trafficking."

In other words: Mila and Ashton are using the massive attention they know will come with sharing a sneak peek at their cutie to actually raise awareness about human trafficking. Not bad, Mom and Dad! Not bad!

The couple has always seemed to be pretty liberal and cool, but it's interesting to note that studies have shown fathers in particular become more progressive, and more vocal about these types of issues, after having daughters. Whether that played a role here is uncertain, but maybe it's reason enough to share it with a dad you know... and see if he'll get involved!