Dobrich is the ninth most populated town in Bulgaria, being the centre of the historical region of Southern Dobruja. It is located 30 km west of the Bulgarian Black Sea Coast, not far from resorts such as Albena, Balchik, and Golden Sands.

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Dobrich Knoll on Livingston Island in the South Shetland Islands, Antarctica is named after Dobrich. A point of interest is the Dobrich TV Tower.