Press Release

insiderPROFILES magazine announces that a new article, “SAP and Intel: The Co-Innovation Story” by Bill Lawler and Rob Shiveley, is now available in its April-June 2013 issue.

DEDHAM, Mass., April 16, 2013 — insiderPROFILES magazine announces that a new article, “SAP and Intel: The Co-Innovation Story” by Bill Lawler and Rob Shiveley, is now available in its April-June 2013 issue.

SAP is now one of the largest proponents of co-innovation, and its partnerships are critical to the company’s overall business mission of innovating for customer benefit. One such partnership is with Intel. Both SAP and Intel have been working together for more than 25 years, and their most recent venture is the Petascale Cloud Lab. Learn more about the Petascale Cloud Lab in this article.

“SAP and Intel: The Co-Innovation Story” by Bill Lawler and Rob Shiveley is now available at http://insiderprofiles.wispubs.com/article.aspx?iArticleId=6988. The article can also be found on page 20 of the April-June 2013 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.

About the authors Bill Lawler is Senior Director of Technology Partner Marketing on the SAP Global Ecosystem and Partner Marketing (GEPM) team. He is responsible for developing, promoting, and executing best-in-class partner marketing strategies and programs for, through, and with SAP technology partners.

Rob Shiveley is Senior Manager of Software Partner Marketing in Intel’s Software and Services Group (SSG) team. He drives partner marketing programs around Intel’s role in working closely with software engineers to enable, optimize, and tune data center software to better take advantage of Intel’s built-in hardware capabilities to deliver world-class performance for enterprise workloads.

About insiderPROFILES From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit http://insiderprofiles.wispubs.com. insiderPROFILES is published by WIS Publishing.

About WIS Publishing WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit http://www.wispubs.com.

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