MEADFA Fosters Closer Links Between Duty Free Retailers And Brand Suppliers In The Middle East And Africa

25 Nov 2013

DOHA, Qatar – Qatar Duty Free, the second largest Duty Free operator in the Middle East, hosted the 2013 MEADFA Conference, which is being held at the Ritz Carlton on 25 and 26 November. This is the first time that the MEADFA Conference is held in Doha.

The conference centers around four key themes: the role and importance of commercial activities in new airport design and infrastructure; geopolitical and economic challenges across the Middle East and North Africa; understanding consumers in the African continent; and defending the duty free and travel retail industry in the region. The role of retail in new airport infrastructure is a key focus of the conference. As the Association embraces Africa officially, the conference has also enabled delegates to learn more about the African consumer, whose importance to global travel retail is set to grow.

During the conference, delegates took in a mix of in-depth presentations and panel discussions and workshops. On 25 November, Keith Hunter, Senior Vice President Qatar Duty Free delivered a keynote address explaining how the new Hamad International Airport will help realise the fast-growing airline’s ambitions to establish Doha as a global hub. The keynote address also emphasized how the business models of Qatar Airways, Doha International Airport and Qatar Duty Free have been structured in such a way that they are complimentary, so as to provide customers with a seamless experience. The conference attracted over 500 delegates. At the 2012 conference, brand owners and suppliers represented 45% of total delegates, while duty free retailers and travel operators represented 32% of the total. 54% of the audience came from outside the Middle East: this demonstrates that the Duty Free Business in the Middle East has grown steadily, and generates interest from stakeholders worldwide.

Qatar Duty Free was recently named Travel Retailer of The Year at the Duty Free News International (DFNI) Global Awards for Travel-Retail Excellence that took place in London.

Keith Hunter, Senior Vice President Qatar Duty Free delivers the keynote address at the MEADFA Conference 2013 held in Doha

About Qatar Duty Free:Qatar Duty Free, the second largest Duty Free operator in the region, located at Doha International Airport, is a subsidiary of Qatar Airways, the national carrier of the State of Qatar, and operates within the departures, arrivals, VIP lounge and the Premium Terminal of Doha International. With the New Doha International Airport set to open, the Qatar Duty Free team is already working on creating over 25,000sqm of world class retail space, which will include exclusive branded boutiques and products to cater to passengers from all walks of life.