NEW YORK–December 20, 2012 –AppsFlyer (www.appsflyer.com) is excited to announce that it is now an official Facebook Mobile Measurement Partner. Starting today, AppsFlyer`s clients will be able to run Facebook mobile app install ads, while leveraging AppsFlyer`s campaign measurement for in-depth campaign analytics.

Facebook mobile app install ads is a new mobile ad unit that gives mobile app developers an effective way to advertise their iOS and Android apps to the right audience, drive installs and increase app discovery. Thanks to AppsFlyer`s new integration with Facebook, AppsFlyer customers who use Facebook mobile app install ads to promote their apps are now able to start measuring useracquisition, user engagement and lifetime value in AppsFlyer`s dashboard. This means that developers using Facebook`s new mobile user acquisition channel can monitor the true performance of each and every campaign, ad and audience, allowing them to optimize and acquire loyal users with ease.

Oren Kaniel, CEO of AppsFlyer, says, “We started AppsFlyer to solve one of the major problems in the mobile apps market – campaign measurement and user attribution. The combination of reaching highly relevant audiences while being able to accurately measure levels of user engagement, ROI (return on investment) and LTV (lifetime value) is very powerful. This is why we are very excited about integrating with Facebook mobile app install ads.”

About Florence Broder

Florence is originally from the "Big Apple" and recently joined the AppsFlyer team. She loves all things social and content-related and is thrilled that she can now work in the mobile analytics field, especially after her initial exposure to the mobile space at Conduit.