We are looking to create a logo (and ultimately the brand identity) for a new type of undershirt primarily targeted at men. We're bringing together the best characteristics of the ribbed tank top with the protection of a traditional tee undershirt.

The logo needs to present a fresh, clean, and comfortable feeling. It also needs to feel like a premium brand so we're looking for a classy, fun design. The logo will be used on the company website, marketing materials, and the undershirt itself. It will also be used as the foundation to create the look and feel of the company website (currently there is only a placeholder UI present).

Update:Â Please see all comments below before submitting.Â

Special Prize: We'll send the winner some undershirts for free when they are available!