Thinking Hard for 30 years.

Recent work.

Along with Art Director Doug Cook and Copywriter Martin Hartley (Sixtythree Creative) we created this campaign of 24 brand press press executions, 8 radio and one tactical subscription ad for Scotland’;s The Herald.

Targeted at existing readers the press ran in-paper and aimed to both complement their wise choice in reading their paper and encourage deeper relationship with it by increasing purchasing frequency. It dramatised a vast array of surprising facts about Scotland that we hoped readers might share with their peers.

(Photo research supported by Think Hard’s Head of Doing, Jeana Gorman.)