As any traveler knows, coming home always seems to be faster than going somewhere in the first place. But this strange fact of life is actually a well-studied psychological phenomenon. So then, what's behind the mysterious return trip effect?

In Europe, each Apple country orders products from the mothership according to their marketing experience and expectations. According to a reliable source, Apple Germany had ordered only 75,000 iPads. Against all their predictions, they got 250,000 orders.