News

National Partner of the IAAF 2018

February 14, 2018

Toyo Tires become National Partner of the 2018 IAAF World Indoor Championships in Birmingham

Toyo Tire Europe – (President, Kenta Kuribayashi) announces it has become a National Partner of the International Association of Athletics Federations (IAAF) World Indoor Championships, Birmingham 2018.

Following their successful partnership with the IAAF World Championships London 2017, Toyo Tires have enhanced their National Partner agreement with the IAAF World Indoor Championships Birmingham 2018, by adding the Toyo Tires logo to the athletes’ bibs.

Toyo Tires sales set new records in Europe last year and demand remains strong with core new products being introduced in 2018 such the innovative Proxes Sport SUV tire.

The IAAF World Indoor Championships take place between the 1st and the 4th of March at the Arena Birmingham, the UK’s premier indoor athletics venue. With over 700 athletes attending from 154 federations, the championships are on course to be one of the largest ever.

Kenta Kuribayashi, President, Toyo Tire Europe, welcomed the renewed partnership saying, “Toyo Tires is delighted to return as a National Partner of the IAAF World Indoor Championships in 2018. We are very proud to partner with the IAAF World Indoor Championships because we believe that dedication and perseverance are the foundation of both world class athletic performance and tire development.”

For further details about the IAAF World Indoor Championships Birmingham 2018, visit:

"…lucky for me that my partnership with Toyo means that I drive on a very good performance tire …
... on all temperatures the tire is very consistent which is very important for me when I’m doing that stuff...
…the tire that we use for sliding around on roads like that really works well from the beginning of the wear to where the tire’s almost destroyed... "

-- Ken Block #43, former WRC and WRX driver. Creator of the legendary Gymkhana series

"...it truly is a better tire than any of the competitive manufacturers off road tires in all areas that you would need a tire to perform well at, and I know that from experience. You know the proof is here, I’ve won several championships with the tires and I’m the only person to win two consecutive Baha 1000s."