Here at MyFeelBack, we sincerely believe in the power of customer feedback.

The amount of success stories we have experienced first hand of companies that take their business to the next level using surveys has proven us that no insight quite compares to useful customer insight.

Knowing these statistics, it's surprising that more companies don't invest more energy in customer feedback in order to improve their current customers' experiences.

It's a surprisingly easy and inexpensive thing to do.

There are Smart Survey options such as MyFeelBack's Smart Survey that enable you to create custom questions for your customers and specifically target them to get useful information on why they use your product, what they would like more of, how they feel about your company culture, and what you can do better.

This information is invaluable when creating marketing campaigns, considering new product ideas, and trying to connect with your customers in more sincere and authentic ways.

A lot of times, marketers try to guess what their customers want without doing the research.

Not only does this not help accomplish your marketing goals, it can actually be detrimental to them.

If you are marketing to the incorrect audience, you can waste valuable resources on confusing and counterproductive content.

Your actual customers will think that your product doesn’t apply to them. Your incorrectly targeted market will give your product a chance, and then be disappointed.

It’s better for everyone to market to the right people, the right way, the first time.

Surveys are useful in improving your customer's experience because it allows customers to express in their own words what they want out of your business.

Considering that, and considering how important it is to listen to your customers to avoid churn, surveys should be a priority for anyone who wants to take care of their loyal customers and win new ones.