Comments on: Social Stats: Stop Paying Attention to Locker-room Metricshttp://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html
Canada's Search and Social Media AuthoritySun, 02 Aug 2015 19:43:18 +0000hourly1http://wordpress.org/?v=4.2.3By: 10 Social Media Mistakes You May Be Making (Because I Did) | Social Media Marketing Adviceshttp://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html#comment-486387
Tue, 18 Jun 2013 04:16:33 +0000http://www.searchenginepeople.com/?p=34488#comment-486387[…] we do that, you’re usually wasting time! That said, I’ve really finished some time focusing on “locker room metrics” that had no impact on anyone’s bottom […]
]]>By: 10 Social Media Mistakes You May Be Making (Because I Did) | Uk Marketinghttp://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html#comment-484171
Mon, 17 Jun 2013 14:30:32 +0000http://www.searchenginepeople.com/?p=34488#comment-484171[…] you do that, you’re just wasting time! That said, I’ve definitely done some time focusing on “locker room metrics” that had no impact on anyone’s bottom […]
]]>By: 10 Social Media Mistakes You May Be Making (Because I Did)http://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html#comment-483974
Mon, 17 Jun 2013 13:09:49 +0000http://www.searchenginepeople.com/?p=34488#comment-483974[…] that, you're just wasting time! That said, I've definitely done some time focusing on "locker room metrics" that had no impact on anyone's bottom […]
]]>By: Zip Your Fly: Get Likes Out of the Boardroom | KRISTY BOLSINGERhttp://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html#comment-289742
Wed, 10 Apr 2013 20:51:38 +0000http://www.searchenginepeople.com/?p=34488#comment-289742[…] wasn't that long ago I blogged about 'locker-room metrics'. This topic pops up all of the time. Whether its in meetings with peers, conversations […]
]]>By: Kristy Bolsingerhttp://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html#comment-266411
Thu, 14 Feb 2013 19:01:51 +0000http://www.searchenginepeople.com/?p=34488#comment-266411Randy-
It's a funny phenomenon isn't it? I see this happen all of the time. They know it's an irrelevant metric, but there's a certain level of pride that gets caught up in measuring it and it's easier to look at than say conversion, or increased loyalty. I totally get it. But it's up to us to help shift that way of thinking. Step. By. Step.

]]>By: Randy Pickardhttp://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html#comment-266380
Thu, 14 Feb 2013 16:22:29 +0000http://www.searchenginepeople.com/?p=34488#comment-266380Kristy – Had an interesting meeting yesterday, where everyone in the meeting agreed that "likes" was an easily manipulated, low value, vanity metric. However, at the end of the meeting, getting more "likes" than a arch rival was still set as a goal, despite the realization that it was basically just a vanity metric. As long as Facebook shows "likes" to every viewer, it will remain a metric that some managers will care about, regardless of how unreliable it is. Perception rules, for better or worse.
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