"Jolla has signed a Sales and Distribution agreement with D.Phone Group, the largest mobile phones retail chain in China. Together the companies have a shared target to reach significant sales volumes in China's 150 million smartphone market. The agreement is such that D.Phone will start sales and distribution of Jolla smartphones in China, utilising D.Phone's vast network of over 2000 retail stores to reach the Chinese consumers." Wow.

and you can damage a brand. Bulding trust and with it the brand takes long, losing that trust goes fast.
The Symbian-abort, the MeeGo-kill, the Lumia-push and upgrade disaster and Elop is not done yet. He has plenty time left to continue damage the brand, push customers away and lose market share.

The times where Nokia was a synonym for quality are gone once Elop finished managing Nokias downfall. Those who take over the brand will be forced to reach customers out there and message that something changed, that Nokia is back to quality. Maybe a Sony Ericsson like branding? Jolla Nokia?