"The creation of the Proel Group Germany as a direct sales channel solution is the logical distribution choice for us.” - Don Harter, Turbosound sales director

March 18, 2011, by PSW Staff

The Italy-based Proel Group has established a direct-to-market sales channel to manage its Proel and Turbosound brands and product lines in Germany.

“With our rapidly growing German customer base and our strategic drive to be more directly connected with our customers, the creation of the Proel Group Germany as a direct sales channel solution is the logical distribution choice for us,” says Turbosound sales director Dom Harter.

The new Proel Group company is headed up by long-time Turbosound veteran Tobias Schulte as Proel Group Germany market manager and Stephan Grawe as Proel Group Germany sales manager. Both are highly qualified industry professionals with over 30 years experience between them in the pro loudspeaker business, possess a strong familiarity with the Turbosound brand and a deep understanding of the German market dynamics.

“Turbosound addresses the live sound, installation and portable markets with cutting edge product lines and I’m astounded by the new products that are on our stand at Messe,” comments Grawe. “With this new direct distribution strategy and a German speaking back office process, we are committed to giving our customers the best service and personal support to position Turbosound prominently in the market – Turbosound is a giant brand that’s about to reclaim its pre-eminent position in the market.”

“I’m confident that our already large customer base in Germany will now enjoy unrivalled access to the Turbosound brand, and with the raft of new products coming on stream at prolight+sound and later this year we fully expect to significantly expand our customer base,” adds Harter.

Proel Group and Turbosound UK staff will be at stand 8.0H40 to show visitors the all-new range of Turbosound loudspeakers being launched at the upcoming Prolight+Sound/Musikmesse in Frankfurt.