Goal

Results

44 content units

36 creators

took up the task, created by the brand

3 countries

A global fan base responded in 3 markets to super localize the content

Top performing content

Bottom-line

The power of brand community – content creators have real passion for what they love therefore the campaign resulted in some truly tasty pictures and videos. Consumers don’t want irrelevant ads to be dumped in their face, they like honest and real content created by people just like them.

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