The idea initially had a fair degree of success (two companies bought it, after all) and spawned countless copy-cat sites looking to give consumers the expertise of travel agents to assist with searching and booking a trip.

Clearly the powers-that-be at USA Today, where Peters is now president of the Travel Media Group, have given up on the idea - closing the service with immediate effect.

The company says Tripology "hasn't grown at the pace we had expected".

"Therefore, we have made the tough decision to shut down the service."

"Since our launch, Tripology has strived to connect trusted travel agents with travelers across the globe.
"We have a great passion for informing the travel community and have had a lot of fun sharing our enthusiasm with you. Together we have built a strong community of followers, contributors, and partners.
"However, we have made the decision to cease operations. It’s been a great run and we thank everyone who has been part of our journey."

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RIP Tripology - the travel agent finder service closes after eight years