Building a Business to Fit a Market Gap [Wamda TV]

Tayyab Qureshi, the CEO of Lahore-based company Roshan Packages, explains how his company got into the business of manufacturing after being primarily involved in selling fresh fruits and vegetables and finding a dearth of good packaging for produce. Qureshi discusses the possibilities for becoming a regional company by expanding to the UAE, Saudi Arabia, and throughout the Middle East, and explains why investment is a better funding option than a bank loan.