Kenanga Wholesale City Brings Fashion Wholesale Shopping to Everyone

When it opens its doors in mid 2011, Kenanga Wholesale City (KWC) in Kuala Lumpur will attract buyers, shoppers and tourists alike to shop for everything fashionable under one roof. KWC follows hot on the heels of successful fashion wholesale malls in the region, including Platinum Fashion Mall in Bangkok, Dongdaemun Market in Seoul, Mangga Dua in Jakarta and several more in Humen and Guangzhou in China.

At the launch of KWC’s lease units on 1 July 2010, the project was met with overwhelming response by the Malaysian wholesale fashion industry. When it broke ground in December 2008, it was already 100% sold out of its sale units.

Present to officiate the event and to officially endorse KWC as a Kuala Lumpur tourist attraction was the Minister of Tourism, Dato’ Sri Dr Ng Yen Yen, who noted in her speech, “A project like Kenanga Wholesale City is very much in line with the government’s policy to continually encourage innovative and sustainable ideas from the private sector to engage visitors in a way that is unexpected, refreshing and of value for money. Kuala Lumpur is the primary gateway to Malaysia and attractions within the capital are important ‘pull’ elements into the country.”

As a one-stop centre, KWC will contain businesses offering a comprehensive mix of merchandise including garments for women, men and children, traditional apparel, footwear, accessories, costume jewellery, bags, leather goods, premium gifts and plenty more – all at wholesale prices.

Accompanying the Minister was Managing Director of Kenanga Wholesale City Sdn Bhd Managing Director, Mr Bernard Bong, “Shopper mindsets have changed and so have spending habits. Take the classic white shirt for example. Or even a pair of socks. If you can buy it at an incredible price, would you think twice if you had to buy a minimum of three? If you shop with a group of friends, you could share the quota or buy them yourself as gifts or souvenirs. Wholesale shopping is a trend that has caught on, both buyers and sellers alike benefit.”

At the event, a signing ceremony also took place between KWC and representatives from its privileged tenants, who range from established fashion wholesale names to favourite F&B outlets:

Lease unit sizes range from 300–2500 square feet in size and prices range from RM5 to RM30 per square feet. The wide range of sizes and accompanying pricing make it a competitive option for large and established businesses and new entrants to the market alike.

KWC has a Gross Development of Value of RM1 billion and when it opens for business, it is expected to boost the Jalan Kenanga area’s collective revenue from the current estimated figure of RM1 billion per annum to RM2.5billion per annum. Kenanga Wholesale City Sdn Bhd is a part of the Kha Seng Group, a conglomerate of companies that include in its portfolio Central Market and Viva Home, Malaysia’s first one-stop centre for homes.