So, there's a store near me called PetsMart, which is supposed to be cute because it could be Pets Mart or Pet Smart, and there's a climbing gym called ClimbMax, as in Climax. Can anyone know if there's a name for this phenomenon or know of other examples?

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Product Lifecycle Management. Suppose you have a factory that makes some sort of widget. The PLM system is a computer system where you store all the technical data about the widgets: engineering and design documents, work instructions for the folks on the floor who assemble the widgets, test data, etc. Ordinarily, PLMs will be structured such that all documents related to a given part number are "attached" to that part. That way, when you look at Widget Type 123, you can easily find all the pieces needed to construct it, all the documents telling you how to construct it, all the documents created during the design phase, and so on.

E: The ClimbMax example just seems to be a homophone; I don't know if the phenomenon has a more specific name than that. Is portmanteau what you're looking for?

Kewangji wrote:Someone told me I need to stop being so arrogant. Like I'd care about their plebeian opinions.

"Mathlete", "SmarTeam" are definitely portmanteaus - each consists of two words, joined via shared letters/sounds. "PetsMart" is something a bit more interesting, in my opinion anyway, as it can be parsed as a simple compound in either of two ways (pets + mart or pet + smart), or as a portmanteau (pets + smart, joined via the common "s").

Aiwendil42 wrote:"PetsMart" is something a bit more interesting, in my opinion anyway, as it can be parsed as a simple compound in either of two ways (pets + mart or pet + smart), or as a portmanteau (pets + smart, joined via the common "s").