'Net Features : treepodiahttps://www.websitemagazine.com:443/content/blogs/posts/archive/tags/treepodia/default.aspxTags: treepodiaenCommunityServer 2008 SP2 (Build: 31104.93)Let Treepodia Fetch Product Videos for Youhttps://www.websitemagazine.com:443/content/blogs/posts/archive/2015/02/02/let-treepodia-fetch-product-videos-for-you.aspxMon, 02 Feb 2015 16:10:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:40661Amberly Dressler0https://www.websitemagazine.com:443/content/blogs/posts/rsscomments.aspx?PostID=40661https://www.websitemagazine.com:443/content/blogs/posts/archive/2015/02/02/let-treepodia-fetch-product-videos-for-you.aspx#comments<hr />
<p>Once a viewer watches a product video, they are <a target="_blank" href="https://blog.kissmetrics.com/product-videos-conversion/">60 percent-plus</a> more likely to buy. Product videos, however, usually don&rsquo;t come cheap &ndash; even with improving smartphone cameras. This is where Treepodia&rsquo;s YouTube Fetcher comes it. The new service uses what&rsquo;s already available on the Web to upload YouTube videos by experts, brands and individual reviewers and match it with retailers&rsquo; individual product pages.&nbsp;</p>
<p><span>Once collected, the videos can be reviewed and approved before being automatically uploaded to the relevant product pages. Retailers can also be confident that the right videos are choses, as when more than two videos are fetched, they are A/B tested against each other and the system automatically promotes the best converting one for further optimization.</span></p>
<p>After using YouTube Fetcher, electronic appliance retailer ElectricShopping.com increased unit sales by 37 percent.&nbsp;</p>
<p>&ldquo;Treepodia&#39;s YouTube Fetcher service located many product videos from YouTube. &nbsp;Some of them increased our sales three fold,&rdquo; said ElectricShopping.com CEO Rob Levy. &nbsp;&ldquo;These videos contained excellent demonstrations and reviews that gave shoppers a credible source of information. &nbsp;We think it helped them shop with confidence, especially for products that were expensive or complex to use.&rdquo;</p>
<p><img height="436" width="407" src="http://www.websitemagazine.com/images/blog/treepodia-play-video.png" style="vertical-align:middle;margin:5px;" alt="" /></p>
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<hr /><div style="clear:both;"></div><img src="https://www.websitemagazine.com:443/content/aggbug.aspx?PostID=40661" width="1" height="1">treepodiawm-ecommercewm-sociallmediaTreepodia YouTube FetcherYouTube videosTest Drive Automated E-Commerce Videohttps://www.websitemagazine.com:443/content/blogs/posts/archive/2014/03/10/test-drive-automated-e-commerce-video.aspxMon, 10 Mar 2014 12:55:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:31897Allison Howen0https://www.websitemagazine.com:443/content/blogs/posts/rsscomments.aspx?PostID=31897https://www.websitemagazine.com:443/content/blogs/posts/archive/2014/03/10/test-drive-automated-e-commerce-video.aspx#comments<hr />
<p><strong>If you have been hesitant to invest in automated videos for your e-commerce store, then check out the new &ldquo;Try It Now&rdquo; service from Treepodia.</strong></p>
<p>The <a target="_blank" href="http://www.treepodia.com/En/Home/try-me">service</a> enables retailers to generate a product video for any item in their inventory. The product video is created within just a few minutes and provides merchants with an example of how automated video could work for their e-commerce store. Plus, merchants can customize the test videos with options like voice-overs, images, a link to the site&rsquo;s shopping cart and more.</p>
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<p>In order to leverage the service, merchants need to enter basic information like name and email address, as well as select a template and enter product and video details, such as images, product name, store slogan and logo. Once the information is entered, the sample video is created and sent to the merchant via email.</p>
<p>&ldquo;With Treepodia&rsquo;s Try It Now service, anyone can discover how easy it is to create compelling product videos at a fraction of the cost of hiring a production team,&rdquo; said Treepodia&rsquo;s VP of Marketing and Sales Melody King. &ldquo;Studies show that video is the ideal medium for e-retailers to present their products, and with our new Try It Now option, it&rsquo;s easy to see how our platform works and the lift in sales it generates with highly engaging videos.&rdquo;</p>
<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img style="vertical-align:middle;margin:5px;" src="http://www.websitemagazine.com/images/blog/treepodiatryitnow.png" width="566" height="391" alt="" /></p>
<div style="clear:both;"></div><img src="https://www.websitemagazine.com:443/content/aggbug.aspx?PostID=31897" width="1" height="1">videotreepodiawm-ecommercewm-softwareecommerce videoPushing Play on E-Commerce Videohttps://www.websitemagazine.com:443/content/blogs/posts/archive/2013/10/28/pushing-play-on-e-commerce-video.aspxMon, 28 Oct 2013 17:55:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:28354Allison Howen8https://www.websitemagazine.com:443/content/blogs/posts/rsscomments.aspx?PostID=28354https://www.websitemagazine.com:443/content/blogs/posts/archive/2013/10/28/pushing-play-on-e-commerce-video.aspx#comments<hr />
<p><strong>To be successful in today&rsquo;s e-commerce industry, merchants must keep up with the expectations of the savviest digital shoppers. Often, these expectations include making the online shopping experience feel more like the traditional shopping experience.</strong></p>
<p>One way merchants are bridging the gap between on- and offline shopping is by offering videos on product pages. These videos enable consumers to see how products look when being used in real-life, which can ease a customer&rsquo;s hesitation to make a purchase as well as reduce return rates. In addition, video content can help brands rank higher in the search engines, and, since videos are highly sharable, this type of content can also help brands increase their overall audience reach across the Web.&nbsp;</p>
<p>Of course, not all product videos are created the same. While some merchants prefer short videos that simply showoff how a product looks when it is in-use, other merchants prefer longer, more detailed videos that aim to answer any possible customer questions. For some e-commerce video inspiration, check out a few brand examples below:</p>
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<h2><strong><a target="_blank" href="http://www.toysrus.com/product/index.jsp?productId=13077175&amp;cp=2255956.2273442.2256398.2440527&amp;parentPage=family">Toys R Us</a></strong></h2>
<p><strong>&nbsp;Video Length: 1:26</strong></p>
<p><strong>Takeaway:</strong>&nbsp;Toys R Us provides an informational video that quickly highlights the educational benefits of the LeapsterGS Explorer.</p>
<p><img height="600" width="630" src="http://www.websitemagazine.com/images/blog/toysrusvideo.png" style="vertical-align:middle;margin:5px;" alt="" /></p>
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<h2><strong><a target="_blank" href="http://www.whitehouseblackmarket.com/store/browse/product.jsp?maxRec=69&amp;pageId=1&amp;productId=570090023&amp;viewAll=&amp;prd=Instantly+Slimming+Dress&amp;subCatId=&amp;color=&amp;fromSearch=&amp;inSeam=&amp;posId=15&amp;catId=cat210002&amp;cat=Dresses++Skirts&amp;onSale=&amp;colorFamily=&amp;maxPg=5&amp;size=">White House Black Market</a></strong></h2>
<p><strong>Video Length: 0:10</strong></p>
<p><strong>Takeaway: </strong>This short video simply shows consumers how this particular garment looks when being worn by a live person.</p>
<p><img height="450" width="630" src="http://www.websitemagazine.com/images/blog/Whitehousevideo.png" style="vertical-align:middle;margin:5px;" alt="" /></p>
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<h2><strong><a target="_blank" href="http://www.williams-sonoma.com/products/kitchenaid-artisan-stand-mixer/?pkey=cbakeware-pizza-shop&amp;cm_src=bakeware-pizza-shop||NoFacet-_-NoFacet-_--_-">Williams-Sonoma</a></strong></h2>
<p><strong>Video Length: 3:10</strong></p>
<p><strong>Takeaway: </strong>This video takes consumers behind the scenes, showing them how KitchenAid mixers are produced.</p>
<p><img height="450" width="630" src="http://www.websitemagazine.com/images/blog/williamssonomavideo.png" style="vertical-align:middle;margin:5px;" alt="" /></p>
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<p>The good news is you don&rsquo;t need a brand name like Toys R Us or Williams-Sonoma to implement product videos into an e-commerce site. In fact, the Web is full of video solution providers that online merchants can leverage, including the five platforms below:</p>
<h2><strong><a target="_blank" href="http://www.fluidretail.com/solutions-overview/shoppable-video/">Fluid Retail</a></strong></h2>
<p>Fluid&rsquo;s Shoppable Video solution is fully portable and works on any site or Facebook page. The solution highlights products and enables consumers to make purchases directly from the videos. In fact, the platform even automatically pauses when a shopper indicates they want to learn more about a product from the video.</p>
<h2><a target="_blank" href="http://www.ksckreate.com/non-flash_video.html">KSC Kreate</a></h2>
<p>KSC Kreate&rsquo;s Non-Flash Video Player uses HTML5 to deliver e-commerce videos that are playable on all devices and browsers. Plus, the video player includes a Facebook share button to make it simple for viewers to share their favorite video content with their friends.</p>
<h2><a target="_blank" href="http://www.treepodia.com/En/Home/Industries/Retail.html">Treepodia</a></h2>
<p>Treepodia enables retailers to create a video for every product in their catalog with their existing data feed. Moreover, the platform uses multi-variant testing on different video versions for the same product and then automatically presents the highest converting version more frequently. The platform also includes social sharing buttons and an add-to-cart overlay, as well as provides merchants with a Web-based dashboard with video stats and conversion data.</p>
<h2><a target="_blank" href="http://www.brightcove.com/en/solutions/online-retail">Brightcove</a></h2>
<p>Retailers can create and deliver product videos that work on every device, thanks to Brightcove. In addition, merchants can include calls-to-action within their videos, as well as expand their audience with Brightcove&rsquo;s social sharing features. It is also important to note that Brightcove enables merchants to sync their product videos to YouTube and offers analytics so that merchants can monitor their videos&rsquo; performance.</p>
<h2><a target="_blank" href="http://www.liveclicker.com/web/products/solution/interact/">LiveClicker</a></h2>
<p>Using LiveClicker, merchants can create and distribute engaging product videos that can include text overlays and in-player transcripts. Furthermore, merchants can add related items (including products and videos) to their LiveClicker videos. The platform comes with social sharing options, can be used to gather shopper feedback and more.</p>
<p><strong>These are surely not the only e-commerce video solutions available on the &rsquo;Net. Which platform has your brand had success with? Let us know in the comment section below.</strong></p>
<div style="clear:both;"></div><img src="https://www.websitemagazine.com:443/content/aggbug.aspx?PostID=28354" width="1" height="1">brightcoveliveclickertreepodiawilliams-sonomaksc kreatewmfeaturewm-ecommercee-commerce videoproduct videoswhite house black marketfluid retailtoys r us5 Video Strategies for Merchantshttps://www.websitemagazine.com:443/content/blogs/posts/archive/2013/02/25/five-video-strategies-for-merchants.aspxMon, 25 Feb 2013 20:40:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:23458Allison Howen5https://www.websitemagazine.com:443/content/blogs/posts/rsscomments.aspx?PostID=23458https://www.websitemagazine.com:443/content/blogs/posts/archive/2013/02/25/five-video-strategies-for-merchants.aspx#comments<hr />
<p><strong>A strong video strategy can provide merchants with many benefits &ndash; from an increase in engagement and conversion rates to better placement within the SERPs.</strong></p>
<p>The biggest challenge with video, however, is creating content that will engage consumers and entice them to hit the play button. While many merchants implement video on their sites, often times their video strategies are limited to product videos and demonstrations for specific items. Although these types of videos are definitely helpful, they aren&rsquo;t very engaging and are rarely available for every product on an e-commerce website.&nbsp;</p>
<p>In order to harness the true power of video, merchants need to create a more robust and innovative strategy that not only showcases their products, but is also interactive and makes consumers want to hit play. Luckily, Website Magazine has compiled a list of five tactics that can help merchants revamp their current video strategy to get better results, check them out below:</p>
<h2><strong><span style="text-decoration:underline;">Go Live</span></strong></h2>
<p>Brands that want to stay a step ahead of the competition should consider implementing a live video strategy. One way this can be done is with the <a href="http://www.yourbrandlive.com/" target="_blank">Your BrandLive</a> platform, which is a video communication software that uses live video and chat to create a unique customer to brand experience. In fact, brands can use the service to broadcast live video from any location and participate in real-time interactions with customers. Moreover, merchants can sell products during video sessions by uploading items into the Brandlive dashboard. By doing this, products are displayed across the bottom of the live video with titles, descriptions, images, prices and a call-to-action button for making a purchase.</p>
<p>That being said, merchants can also go live on Google+ with <a href="http://www.google.com/+/learnmore/hangouts/onair.html" target="_blank">Google Hangouts</a>. This feature can be used to video conference with up to ten people at a time, as well as live-stream a broadcast publicly onto Google+, YouTube and websites. This could come in handy when revealing a highly-anticipated product for the first time.</p>
<h2><span style="text-decoration:underline;">Start Advertising</span></h2>
<p>According to <a href="http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Releases_December_2012_U.S._Online_Video_Rankings" target="_blank">comScore</a>, U.S. consumers watched 11.3 billion online videos in December 2012, which proves that video advertising is a big business. Furthermore, video ads tend to be successful because consumers typically either have to choose to hit play in order to view the advertisement or have already decided to watch a video (meaning they are alert) when the advertisement is shown. Merchants can launch video advertisements through <a href="http://www.google.com/ads/video/" target="_blank">Google</a>, as well as on video ad networks like <a href="http://www.brightroll.com/" target="_blank">BrightRoll</a>, <a href="http://www.liverail.com/" target="_blank">Live Rail</a> or <a href="http://adap.tv/" target="_blank">Adap.TV</a>. Additionally, <a href="http://www.websitemagazine.com/content/blogs/posts/archive/2012/10/24/video-ads-come-to-linkedin.aspx" target="_blank">LinkedIn</a> recently announced video ads on its self-serve platform, which could be a good place for B2B merchants to display their advertisements.</p>
<h2><span style="text-decoration:underline;">Promote User-Generated Reviews</span></h2>
<p>Most merchants know how influential consumer reviews can be, so why not feature them in a unique way? Yes, we are talking about <a href="http://www.websitemagazine.com/content/themes/blogs/wm1/post.aspx?App=posts&amp;y=2012&amp;m=06&amp;d=15&amp;PostName=why-web-workers-are-vying-for-video" target="_blank">video reviews</a>. In fact, there are a variety of platforms available that allow merchants to include user-generated video content on their site, including <a href="http://www.getbravo.com/" target="_blank">Bravo</a>, <a href="http://www.authntk.com/" target="_blank">Authntk</a> and <a href="http://corp.expotv.com/" target="_blank">EXPO TV</a>. These videos could even prove to be more valuable than written reviews, because it is easier to tell someone&rsquo;s sentiment when you can watch them speak, which makes this type of user-generated content more personable, relatable and believable.</p>
<h2><span style="text-decoration:underline;">Get Social</span></h2>
<p>It is important to use a multi-channel approach when implementing a video strategy. By maintaining a YouTube channel and cross-promoting that content on other social sites like Facebook, Twitter, Google+ and Pinterest, merchants have the ability to show their products to a wider audience. Moreover, merchants can use their social videos to create a variety of content outside of tutorials and demonstrations, such as entertaining spoofs or a behind the scenes look at a company.</p>
<h2><span style="text-decoration:underline;">Videos for Every Item</span></h2>
<p>Just because you have updated your current video strategy to include some of the aforementioned tactics, doesn&rsquo;t mean you should neglect adding or updating product videos/demonstrations on your site. After all, product videos are helpful to consumers who are on the verge of making a purchasing decision, which means having a video on every product page could potentially have a dramatic influence on conversion rates. That being said, creating videos is time consuming, which is why platforms like <a href="http://www.treepodia.com/index.html" target="_blank">Treepodia</a> can be very helpful to merchants. This is because Treepodia can be used to turn entire product catalogs into product videos. The platform does this with Image Reviving Technology, which brings still photos to life. Moreover, the videos are always kept up-to-date as the platform automatically generates new video versions to reflect changes in inventory and all videos are based on existing product images, descriptions, prices, user reviews and merchandising rules.</p>
<div style="clear:both;"></div><img src="https://www.websitemagazine.com:443/content/aggbug.aspx?PostID=23458" width="1" height="1">videoecommercecomscoretreepodiawmfeaturewm-ecommerceyour brandliveVideo for Magento Merchantshttps://www.websitemagazine.com:443/content/blogs/posts/archive/2013/02/06/video-for-magento-merchants.aspxWed, 06 Feb 2013 20:15:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:23120Pete Prestipino0https://www.websitemagazine.com:443/content/blogs/posts/rsscomments.aspx?PostID=23120https://www.websitemagazine.com:443/content/blogs/posts/archive/2013/02/06/video-for-magento-merchants.aspx#comments<p><span style="font-weight:bold;">E-commerce video platform <a target="_blank" href="http://treepodia.com">Treepodia</a> is bringing its services to Ebay owned <a target="_blank" href="http://magento.com">Magento</a> deployments.</span></p>
<p>Treepodia provides a sort of all-in-one video management solution, enabling users to create, host, stream, distribute and optimize video delivery. It&#39;s new downloadable extension, which it is distributing on Magento Connect (the platform&#39;s app store) brings these capabilities inside Magento installation. With built-in social sharing features and mobile capabilities, and combined with performance optimization features through built-in A/B testing mechanisms and learning algorithms, the extension is one that should definitely catch the attention of Internet retailers.</p>
<p>&quot;Product videos are proven to have a major impact on ecommerce conversion rates as well as SEO rankings,&quot; said Melody King, VP of marketing for Treepodia. &quot;The availability of Treepodia&#39;s platform on Magento Connect will make it easy for Magento-based retailers to leverage our powerful platform used by giants such as Walmart, Dell and Office Depot, at an affordable cost and backed by our 4x ROI contractual guarantee.&quot;</p>
<div style="clear:both;"></div><img src="https://www.websitemagazine.com:443/content/aggbug.aspx?PostID=23120" width="1" height="1">videomagentotreepodiaDriving E-Commerce Sales with Videohttps://www.websitemagazine.com:443/content/blogs/posts/archive/2011/08/18/driving-e-commerce-sales-with-video.aspxThu, 18 Aug 2011 07:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:17343Allison Howen1https://www.websitemagazine.com:443/content/blogs/posts/rsscomments.aspx?PostID=17343https://www.websitemagazine.com:443/content/blogs/posts/archive/2011/08/18/driving-e-commerce-sales-with-video.aspx#comments<p><img height="75" width="75" src="http://www.websitemagazine.com/images/blog/goldvideo.jpg" style="float:left;margin:10px;" alt="" /></p>
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<p><strong>Integrating video into an e-commerce site is a great tool that will potentially increase time on site and customer engagement.</strong></p>
<p><strong></strong><i>&quot;Online Video has become an essential aspect of e-commerce and online marketing,&quot;</i> says Stephen McCluskey, CEO of vzaar and online marketing expert. <i>&quot;Nothing sells better than video - online customers want to see the product in action, they want to know how it works and what it does. Nothing does that better than web video.&quot;</i></p>
<p><i></i>According to Comscore, consumers that view video on retail sites stay an average of two minutes longer on the site, and are 64 percent more likely to make a purchase.</p>
<p>Check out <i>Website Magazine</i>&rsquo;s article on even <a target="_blank" href="http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/06/why-you-need-e-commerce-video-now.aspx">more reasons why your business needs e-commerce video</a>, and take a look at a few e-commerce video providers below:</p>
<p>&nbsp;</p>
<p><strong>Vzaar</strong></p>
<p><strong></strong>This solution gives merchants the ability to customize their video player&rsquo;s settings, such as size, color and playlists.</p>
<p>It also features tools that allow a merchant to drive and convert sales as well as measure and manage performance.</p>
<p>Pricing for <a target="_blank" href="http://vzaar.com/">this solution</a> starts at $49 a month, but a free trial is also available.</p>
<p>&nbsp;</p>
<p><strong>Invodo</strong></p>
<p><strong></strong>Invodo&rsquo;s video solution offers an e-commerce video player that includes an &ldquo;add to cart&rdquo; feature, video sharing options, multiple clip navigation and HTML5 support.</p>
<p>Other standout features include the smart merchandising image overlay, which puts a play button over any image, as well as A/B testing and the ability to track conversions.</p>
<p>Contact <a target="_blank" href="http://www.invodo.com/">Invodo</a>&rsquo;s sales department for information on pricing.</p>
<p>&nbsp;</p>
<p><strong>Treepodia</strong></p>
<p><strong></strong>Video hosting, high quality streaming and a multi-environment video player are a few features that come with <a target="_blank" href="http://www.treepodia.com/index.html">Treepodia</a>&rsquo;s solution.</p>
<p>Another important aspect that this solution offers is the image reviving technology, which brings still images to life&mdash; creating videos from existing product images.</p>
<p>Packages start at $149 a month for the essential package and exceed $400 a month for the enterprise package.</p>
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<div style="clear:both;"></div><img src="https://www.websitemagazine.com:443/content/aggbug.aspx?PostID=17343" width="1" height="1">videoecommercetreepodiaVzaarInvodoVideo Distributor (and SEO) from Treepodiahttps://www.websitemagazine.com:443/content/blogs/posts/archive/2010/02/19/video-distributor-and-seo-from-treepodia.aspxFri, 19 Feb 2010 15:04:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:12545Pete Prestipino1https://www.websitemagazine.com:443/content/blogs/posts/rsscomments.aspx?PostID=12545https://www.websitemagazine.com:443/content/blogs/posts/archive/2010/02/19/video-distributor-and-seo-from-treepodia.aspx#comments<p>Automated online product video technology and service provider <a href="http://www.treepodia.com/"><b>Treepodia</b></a> released its Video Distributor service today. The service enables merchants to upload their catalog of online product videos to video sharing sites like YouTube.com, Metacafe, Dailymotion and others. <br /><br />It&#39;s common knowledge that video provides a powerful way to shore up search rankings. According to Forrester Research, pages with video are 50 times more likely to appear on the first page of Google search results than plain HTML pages. <br /><br />&ldquo;Many consumers now use video-sharing portals as a way to research information about new products and get a close-up look at them before they buy. As such, retailers whose videos aren&rsquo;t listed on these sites miss out on tremendous sales opportunities,&rdquo; said Dr. Melody King, vice president of marketing for Treepodia. &ldquo;Our new Video Distributor service is a fast way to generate high impact by ensuring that product videos are viewed by as many customers as possible, while also improving search rankings for our customers and their products &ndash; all of which adds up to higher conversion rates and increases in revenues.&rdquo;</p>
<div style="clear:both;"></div><img src="https://www.websitemagazine.com:443/content/aggbug.aspx?PostID=12545" width="1" height="1">videoseotreepodiaAutomatic Video Banners, Treepodiahttps://www.websitemagazine.com:443/content/blogs/posts/archive/2010/02/05/automatic-video-banners.aspxFri, 05 Feb 2010 19:22:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:12304Pete Prestipino1https://www.websitemagazine.com:443/content/blogs/posts/rsscomments.aspx?PostID=12304https://www.websitemagazine.com:443/content/blogs/posts/archive/2010/02/05/automatic-video-banners.aspx#comments<hr />
<p>Automated video technology and services provider <b><a href="http://www.treepodia.com"><b>Treepodia</b></a></b> announced the availability of a solution designed to enable e-commerce and information-rich web sites to automatically showcase videos in the form of a banner on any page they choose.
<br /><br />
Treepodia&rsquo;s <b>Smart Banner</b> videos are shown in rotating fashion each time a visitor comes to a website (or any website). Smart Banner tracks the videos that generate the most click-throughs over time and eventually determines top-performing videos to feature in the on-site banners.
<br /><br />
&ldquo;Many e-commerce companies have already discovered the value of video in enhancing the customer experience and increasing sales. We developed the smart video banner tool to take this technique to the next level by giving companies a way to drive more visibility of their best performing videos and maximize the value of their most valuable web site real estate &ndash; the home page,&rdquo; said Dr. Melody King, vice president of marketing for Treepodia. &ldquo;Our new Smart Banner offering works with companies&rsquo; existing videos, so it&rsquo;s another way for businesses to improve the ROI of their video campaigns.&rdquo;
<br /><br />I think the real value in Smart Banner is primarily that it generates visibility for videos, which potentially could increase the number of visitors that will view product videos. Because video has a naturally conversion rate, you can see what kind of an impact technology like this could bring to the table. <br /><br />
An example of Treepodia&rsquo;s Smart Banner application can be seen on U.S.-based eye care retailer <a href="http://www.eyebuydirect.com/wall_of_movies.php"><b>EyeBuyDirect.com</b></a>. Another retailer using the Smart Banner application is German health and beauty retailer <a href="http://www.beautynet.de">BeautyNet.de</a>. Both sites are running banners with a series of videos &mdash; when the page is refreshed, a new video begins to play. </p>
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