LVMH HAS ANNOUNCED OCTOBER 15TH AND 16TH AS ‘BEHIND-THE-SCENES DAYS’

Louis Vuitton Moët Hennessy has announced ‘Behind-The-Scenes Days’ at their European artisan workshops, ateliers, and vineyards for two days in October.

WWD reports that on the 15th and 16th of October the public will be able to experience what happens behind the doors of the luxury conglomerate’s brands which include fashion houses Louis Vuitton, Givenchy, and Dior, jewelry maker De Beers, and Champagne labels Moët & Chandon, Veuve Clicquot, and Dom Pérignon.

Bernard Arnault, Chairman and CEO of LVMH has recently stated: “Products are one thing, but how they’re made, who makes them, and where is also of interest to the public.”

LVMH is not the first luxury house to come up with this idea of “behind-the-scenes days”, last year Gucci toured the world with its Artisan Project, showcasing its production methods.

Most of events will take place in France and workshops are planned for locations in Italy, Spain, Scotland, and Poland. More information will be released later this month when bookings will go live online.