Research Note: CRM Technology Value Matrix-First Half 2012

Many companies are evaluating additions, upgrades, and changes to their core CRM solutions because of the innovations vendors are driving in areas such as social collaboration, mobile access, and analytics. In turn, vendors are accelerating the pace of upgrades and new functionality delivery. The Technology Value Matrix evaluates the usability and functionality of solutions that support sales, marketing, and customer service. Get details.

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

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Many companies are considering consolidating or replacing their maturing enterprise resource planning (ERP) applications to take advantage of emerging solutions with more intuitive user interfaces, in-application analytics, and mobile access. The move toward ERP in the cloud is also shifting customer expectations. Vendors must show both initial and ongoing incremental benefit through greater usability and functionality. This paper gives an overview of some of the leading vendors in the ERP market. Read More

When selecting or implementing a customer relationship management (CRM) solution, a mistake or error in judgment can be extremely costly. That’s why you should be aware of the ten basic steps to a successful CRM implementation. Even if you’ve already identified the reasons why your organization needs a CRM system, where do you go from there? Read More

Increasingly, enterprise resource planning (ERP) applications are becoming a new staple support for all areas of business, especially finance. But businesses are finding innovative ways to move past the traditional intended uses of the technology to include analytics and content capabilities. Finding an ERP vendor that matches the needs of your business is important, as is the ability for the vendor to modernize systems as businesses require, with minimal interruptions.

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Choosing the right ERP vendor for your business needs is just as important as the implementation of the ERP tools themselves. In this white paper, you’ll learn who the leaders, experts, facilitators, and core providers are in the ERP market and where they fall on the Value Matrix. Get specific details about how each vendor’s ERP system can provide solutions to support a variety of business models. Read about the ability of vendors to drive penetration strategies, and how customized responses to business-specific issues are no longer seen as the norm. Read More