Beauty

Glamourous beauty and cosmetics packaging

For an outstanding first impression

Because first impressions are crucial, premium packaging should reflect the very qualities and values of the product it presents. And there’s probably no other place where this is more true than the world of beauty & cosmetics.

Designing and producing the packaging that makes your brand DNA come to life takes a special set of skills and knowledge, finely tuned to achieve the perfect result. This is what Van Genechten Packaging stands for.

“Every business is now a digital business. Because every consumer is now a digital consumer.”

The Van Genechten Group - which maintains a graphic tradition started in 1834 - consists of both the Packaging Division Van Genechten Packaging International (VGP) and the Playing Cards Division Cartamundi, the world’s largest producer of trade and playing cards. VGP is a long-established company that provides its customers with innovative and cost-effective packaging solutions.