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http://www.weforum.org/The biggest challenge facing those seeking to achieve environmental sustainability through behavioural change is apathy.Daniel Goleman argues that we are engaging the wrong part of the brain by focusing on the environmental footprint -- a negative measure of what we are doing wrong.He believes we would trigger a positive and enthusiastic response by instead talking about the environmental handprint -- a measure of what we are doing right -- such as cycling instead of driving or eating locally produced food.By scaling this concept and encouraging whole communities to enlarge their environmental handprint, we could harness entrepreneurial and competitive spirit and create a market-changing drive to sustainability.