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International SEO with Targeted Keyword Research - Mozinar

For any business, product, or website with a global audience, it is absolutely critical that you include international SEO in your inbound marketing efforts. The first step to international SEO is optimizing your keywords to the non-English searcher. Eli Schwartz of SurveyMonkey will show you why you need to take advantage of this opportunity to grow traffic globally and how how easy it can really be. Learn how to choose the right keywords for most languages without the need to become fluent in another language.

23.
@5le
Geo-targeting
• Leave an escape option if the
targeting is wrong
• Send users to an an actual
URL – don’t just proxy content
• Googlebot will always be in
the US
• Ensure there are links for the
bot to find international
content

42.
@5le
Adwords Tool is NOT the Starting Point
In English, you might just go to Adwords Keyword Tool and call it a day
Internationally, just blindly trusting search volume will give you a weak keyword foundation

43.
@5le
Understand Keyword Weaknesses
None of these are
relevant to
SurveyMonkey’s
Business

54.
@5le
View All Search Competitors in Two Tabs
English Translation via
ChromeSpanish Original
Use Chrome’s automatic translation
• View each competitor site to find keywords
• Look at the English to find important keywords
• Compare words to original and add translated word to
keywords worksheet in spreadsheet

55.
@5le
Crawl Competitor Sites With ScreamingFrog
Same for the title, meta description, and
even keywords tag
Extract keywords from the URL
Add major words to spreadsheet

56.
@5le
Don’t Forget About Popular Slang Terms
Means
“Sunday
Poll” which is
what
Germans call
a Political
Poll
Google.de (Germany)

57.
@5le
Google Suggest Will Show New Keywords
Spanish English Translation
Open Google search page in two tabs: Original and Translate
Use existing keywords to find even more keywords by
not hitting enter on search box after typing a query

83.
@5le
SurveyMonkey Audience
Conduct surveys about another country with
a US audience or conduct a survey in the
target language and country
• This survey was conducted in the US with
a US audience on SurveyMonkey Audience
• The questions were about Oktoberfest in
Germany and targeted towards topics
Germans would find interesting
• Results were incorporated into a German
post and infographic

87.
@5le
Learn From the Data and Update
Iterate on international
efforts
• Keep doing keyword
research
• Continue to write content
• Expand into more languages
• Learn from results to
continuously improve