Why Color Matters in Marketing

In an era where content marketing drives customer action, brands must focus on color more than ever before in order to get noticed and appeal to consumers. Because color impacts thought and interpretation, color controls how your brand is perceived and how customers interact with your marketing efforts.
In order to have an appealing design for your brand, select a color scheme that genuinely reflects the real purpose and feel for what your company does. For example, the high fashion industry, and luxury cars companies, tend to use black because it portrays elegance and sophistication. Fast food companies often use red because studies have shown a link between the color red and hunger. However, it is important to remember that color is subjective, so it is crucial to test out color schemes on your target audience.

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Meagan started her marketing career in Los Angeles, where she gained experience with Google AdWords, design, rebranding, reputation management and lead generation. Prior to her role at New Dimension, Meagan managed multiple marketing campaigns in the consumer finance industry, and worked with several large law firms. Meagan stays current on digital marketing trends, and technologies in order to help brands stay relevant.