YouTube has faced a backlash from advertisers in recent weeks. Some big brands have pulled their advertising over fears their ads were being played before potentially offensive videos. YouTube is changing its policies to solve this issue, introducing new rules for smaller YouTubers.

New YouTube Partner Program Safeguards

Until now everyone has been welcome to join the YouTube Partner Program. If your application was successful you could monetize your videos, taking a share of the revenue. The problem, as YouTube has figured out, is that people were abusing the system, making a mockery of the YPP.

YouTube is now putting new rules in place to safeguard the YouTube Partner Program. These new rules mean that no ads will be placed on videos until that channel reaches 10,000 lifetime views. Giving YouTube ample time to judge whether a channel and its creator are legitimate.

After a channel hits the 10k threshold, the creator can apply to join the YPP. At this point, YouTube will review the channel to ensure it’s following the community guidelines and advertiser policies. If so, YouTube will start serving ads on that channel’s videos from that moment forth.

Meanwhile, YouTube gets to weed out illegitimate content creators who will likely disappear rather quickly when they realize there’s no money to be made. And advertisers can be more confident that the content creators carrying their ads have been vetted to a certain degree.

Are you a YouTuber? Have you racked up 10k views over the lifetime of your channel? Are you currently enrolled in the YouTube Partner Program? What do you think of the new threshold? Or YouTube’s handling of this situation? Please let us know in the comments below!