Research based off of the current soda taxes in Mexico and Berkeley, CA projects significant number of lives saved and healthcare dollars saved based on recent declines in consumption. While most campaigns have pushed for using the 1-2 cent per ounce tax on public health initiatives, the revenue raised by the tax is being used to fund early childhood education.

At Eat The Vote, we believe soda taxes offer an opportunity for "true cost accounting". In other words, by taxing soda we want the shelf price to more accurately reflect the environmental cost of producing soda and the dollar cost of medical problems of overconsumption of sugary beverages. Consumer choice is important, but the costs of unsustainable agriculture and obesity partly caused by sugar consumption are so great that 1-2 cents per ounce is a small price to pay to moderate such consumption.