Government advertising supports the government’s priorities and helps deliver its programmes, from raising awareness of government home buying schemes so people can own their own home, to informing voters of the combined authority regional mayoral elections held in May 2017 to help increase turnout. The media in which we place government advertising are selected for their ability to most effectively reach our target audience.

Government advertising is purchased by our media buying agency, Carat Ltd. Carat has held the contract for UK government media buying since January 2015.