Many companies are still struggling to keep pace with customer expectations and increased scrutiny. That’s the key finding from the Global Data Management Research Report 2017, commissioned by Experian. Seven in 10 (72%) of companies said that data quality...

Tech-savvy consumers are much more likely to be victims of ID fraud compared to other, less technologically-literate users, according to new research from Experian. The study found that digitally-savvy consumers – those who spend the most time on mobile...

Ninety per cent of businesses feel they are missing a sophisticated approach to managing data effectively. This is despite them being increasingly aware of the revenue boosting potential of their data, with 79% stating that they see customer data driving most...

by James Lawson, Contributing Editor Even putting aside the forthcoming EU General Data Protection Regulation, there is no excuse for poor data quality, however the fact remains that many data users still seem blind to the benefits of clean, up-to-date data,...

A new report from Experian Data Quality has highlighted the role of the Chief Data Officer. Titled, ‘Dawn of the CDO’ the report explores the increased pressure Chief Information Officers face to exploit business data, and how the emerging role of the...

UK consumers managed to spend their way through a record-breaking £1.1bn during Black Friday, according to data collected by Experian-IMRG. The sum, a 36% year-on-year increase, indicates that the date is likely to continue to feature in the online retail...

by James Lawson, Contributing Editor In the world of addressing, keeping data clean is a far bigger challenge than growing the size of a database, but with quality and quantity both being of huge importance having cutting-edge software and the best reference...

The Money Advice Trust, a charity that runs National Debtline and Business Debtline, has teamed up with global information services company Experian to better understand its clients and more effectively tailor its free debt advice for those in financial...

New research has revealed that companies are struggling with the volumes of data they now handle. Experian’s 2015 Global Data Quality Research found that 92% of businesses suspect their data might be inaccurate in some way. On average, respondents think...

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With a 14-year track record in covering the leading edge of direct marketing and customer management, Database Marketing magazine is the premier source of information on exploiting both new and traditional direct channels to the customer.

Reporting on both B2B and B2C issues, each issue contains real job-useful information to keep readers up to date in this rapidly changing area of business.