Smokeless Tobacco…as chewing gum?

Will the next wave of smokeless tobacco products be chewing gum?

Yesterday’s article in the Wall Street Journal is filled with LOTS of important information about one of the world’s largest tobacco companies. My goal is to sort through all of the economic buzzwords to provide an easy-to-read summary that people of all ages and backgrounds can understand.

WHO: Altria

– One of the world’s largest tobacco corporations

– Previously Philip Morris Companies Inc. but was changed to Altria in 2003

This is not the first time that a tobacco company has been involved with the nicotine-replacement-therapy business (Reynolds American – 2009)[1], but I am concerned that the next wave of tobacco products will come in the form of chewing gum. Chewing gum is very common, especially among youth. Not to mention the different flavours, packaging and other marketing tactics that are currently used with regular gum. Is it a stretch to propose that tobacco companies will collaborate with nicotine-replacement-therapy businesses to sell nicotine gum as the next step in “harm reduction”? I am supportive of people quitting, but I fear that this could also create new sources of misconception about health risks, and perhaps a gateway tobacco product for youth.

Based on the growing interest and sales in smokeless tobacco products, I would say that this is something to be watchful of in the future. What do you think?

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One thought on “Smokeless Tobacco…as chewing gum?”

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