Lauren Flaherty

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Biography

Lauren is executive vice president and chief marketing officer at CA Technologies, a market leader in enterprise software. She joined CA in August 2013, after two consecutive CMO roles with Juniper Networks and Nortel Networks, and a 25-year marketing career at IBM®, where she held executive roles for over a decade. In addition to her role at CA, Lauren serves on the Board of Directors for Xactly Corporation, a market leader in SaaS-based tools for enterprise sales performance management and effectiveness.

The scope of her expertise and experience covers a broad spectrum: corporate brand management, product marketing and portfolio management, and digitally driven customer engagement, experience and demand creation. Lauren is an experienced leader who has served a diverse profile of companies, from globally recognized technology leaders to high-growth, Silicon Valley innovators.

“Our customers, and the market at large, are looking to partner with the companies who get that their success is defined by their customers’ success.”

Lauren Flaherty
CMO, CA Technologies

At CA, Lauren is responsible for all facets of marketing. Since joining she has led a global initiative to recast the company’s reputation and positioning in the market via portfolio rationalization, brand marketing, strategic media and sports sponsorships. She’s also led the development of CA Technologies first integrated operating model for demand and opportunity management across sales and marketing. This work enables CA to measure market demand on a global basis, use analytics to gain insight on customer buying patterns, assess program ROI and sales conversion.

Lauren has been recognized multiple times by BtoB Magazine as one of the World’s Top Marketers and was profiled in Secrets of the Marketing Masters, 2009. In 2010, she was named one of The Most Influential Women in Silicon Valley by the San Jose Business Journal, and in 2015 she was recognized by the National Diversity Council as one of the 50 Most Powerful Woman in Technology.

Lauren holds a B.A. from Syracuse University. She is married, has two children and lives in New York City.