“This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords.” – by Chris Zecha

Benefit from David Black’s years of experience in the industry, working at the forefront of the PPC market as a consultant, presenter and trainer

At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign.

Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.

These steps include:

Targeting specific geographic locations

Serving your adverts at the optimal times of the day

Marketing to previous visitors to your web site with remarketing

Testing ads and landing pages with A:B split testing

Boosting your ads performance and ROI with campaign optimisation

This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.

HOW TO USE THIS GOOGLE ADWORDS PPC COURSE

You can use this course in 2 ways:

As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills.

As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction.

— Course is currently up to date as of April 2015 —

ABOUT THE AUTHOR

David Black is one of the UK’s most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns.

If you have any questions, or would like some AdWords advice, please feel free to get in touch.

What are the requirements?

No experienced required. The course starts with the basics and moves on to more advanced topics towards the end.

What am I going to get from this course?

Over 40 lectures and 3 hours of content!

Expertly research the most profitable keywords in your industry.

Develop AdWords campaigns to a professional standard, that focuses on helping you meet specific, measurable commercial goals for your business.

Develop AdWords campaigns that are structured properly, have high quality scores and ultimately give your business a competitive advantage over other advertisers.

Use the full range of tools available to manage and optimise your campaigns, driving up your return on investment each month.

Improve your marketing on Google by implementing powerful tips and tricks that help you save money while driving more leads.

Use your new knowledge to take control over your PPC marketing, maximising your businesses chances of success.