Achieving cohesion between print and digital media is as simple as adding QR codes and website and social media URLs to your printed media. This makes the printed content interactive and directs traffic back to your online channels.

Take, for example, the ACT Government’s publication Our Canberra. Our Canberra is a monthly newsletter that printed and distributed across Canberra suburbs, as well as being available online.

Our Canberra print newsletters include links to relevant government websites, as well as directing readers to their social media platforms.

Last week, a friend told me he looks forward to getting the Our Canberra newsletter in his letterbox every month. Not because he can’t access the newsletter online, but because he prefers receiving it in print.

And he’s not alone.

In their 2015 survey, Two Sides note that 81% of participants said they prefer to read print on paper rather than digitally.

Despite the appeal and cost effectiveness of publishing digitally, print still has its place.

To create a truly comprehensive communications strategy, you need to consider how you can combine both digital and print media to achieve the best results for your organisation.

How can you use print in your comms strategy? Brainstorm some ideas. Tell us in the comments below.

Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.