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Description

Krispy Kreme Doughnuts, Inc. is a retailer and wholesaler of doughnuts, complementary beverages and treats and packaged sweets. The Company's principal business is owning and franchising Krispy Kreme stores, at which a variety of doughnuts, including the Company's Original Glazed doughnut, are sold and distributed together with complementary products, and where an array of coffees and other beverages are offered. The Company has four business segments: Company Stores, Domestic Franchise, International Franchise and KK Supply Chain. The Company's shops offer 16 or more doughnut varieties. The Company offers doughnuts of several varieties, such as yeast-raised doughnuts, cake doughnuts and crullers. In addition, it offers a number of products through wholesale channels, including Danishes, honeybuns, fruit pies, mini-crullers and chocolate products, packaged as individually wrapped snacks or packaged in snack bags.