Prank captures people's reaction to pretend killing

What would you do if you witnessed a murder? That's what the people behind a new Internet video wanted to know.

Thinkmodo, a NYC-based marketing firm, pulled a prank that captured people's reaction after they witnessed what they thought was a real attack.

A hidden camera taped New Yorkers stumbling across a mock murder scene in an elevator. The video shows the doors to the elevator opening, which is when witnesses see a man pretending to be strangled by an attacker.

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Many passersby chose to run away rather than to help, while some stepped in to try and stop the mock attack.

In the video, a man can be seen using a fire extinguisher in an attempt to stop the staged death.

One woman uses a paper bag to swat the actor, while another woman unleashes her dogs. One guy, however, is seen snapping photos with a cellphone.

The ad agency produced the video to promote a new movie.

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