Google Analytics is a free tool for analyzing traffic of websites. It provides valuable insights on visitor trends and behavior. By knowing how your visitors react and respond to your webpages, you can identify what works best, and what needs change. This is available to every website built on Zoho Sites, and here is how to set it up.

Firstly, you need to authorize GA to track visits to your website, by verifying the ownership of the website. On this post, I will stick to websites created on Zoho Sites. When creating your account on GA, you’ll be asked to enter the URL of your website that you’d like to track. Once you’ve created your GA account, on your homepage, you’ll see a tracker ID as in the image below.

This Tracker ID is a unique code that, when included in your website, will link it to this GA account.

Login to Zoho Sites, and edit the website you wish to track. In the SEO section on your website settings, you have two separate fields to update your GA codes. The Meta Tag is optional, and it is sufficient that you update the GA Tracker ID alone.

Analytics reports are updated every 24 hours, and it might take that long for the report to appear after you first add the code. Google Webmaster Tools include Analytics, AdWords and AdSense. All of them are accessible using the same login, and it surely pays to sign up for an account if you don’t have one already.