Airbnb referral program

Airbnb referral program became the world-renowned phenomenon in the world of word-of-mouth marketing. Its rules and workflow are known to be simple but effective and today we are going to recreate it with Voucherify👍

The key elements of the Airbnb referral program are as follows:

a successful referral is counted after a reservation is complete, not after a referral code is used,

both the referrer and the referrer are rewarded.

Voucherify can handle this workflow thanks to the double-sided referral program and custom events (customer actions not supported by default) that are going to act as triggers for the referrer's reward send-out.

Check out the program workflow ⬇️

What are we going to do? 🤔

Create a custom event [check_out] to use in the referral program as our conversion event.

Launch a double-sided referral program.

Create a new custom event 👷🏻

Go to Project Settings and Event Schema.

Click Add event definition and type in: check_out.

Hit Save to confirm the event creation ✅

Adding the event is half of the success as you need to also track this event on your website/app to let Voucherify know when this event occurs. Go here to learn more 💡

The third step is crucial as it is here where you can create the whole workflow of your program 🌊

We want to launch a double-sided referral program in which both a referrer and a referee are rewarded. The referrer is going to receive his/her reward when the referee performs the conversion event [check_out] whereas the referee is going to receive his/her reward at the moment of code redemption.

In the 4th step, select the rewards for a referee - 20 gift card credits.

Note: as you can see, we didn't have to launch a new gift card campaign as Voucherify has a built-in (predefined) gift card that is assigned automatically to all new customers uploaded to Voucherify.