Who
we are

The Recticel Group strategy

Market experts believe that the polyurethane sector will grow faster than the average global economy.

The Recticel Group strategy has been developed to meet the challenges of today's key market drivers. These include the need for energy conservation and CO2 reduction to combat climate change, ageing populations, urbanisation, increasing mobility and rising standards of living. Our products and services have unmistakable advantages to master the challenges that lie ahead.

Recticel's strategy is to sustainably position the Group as the leading supplier of high-value added solutions in the Group's key markets.

The Group strategy is based on:

Our core competencies in transforming PU and other polymers and materials into value-added applications

The relative attractiveness of the markets in which we operate

The complete strengths of our Group in each of these markets

Priority is given to:

Sustainable innovation in value added applications, products and materials, in combination with high quality and service levels, and brand awareness among end consumers where applicable

Overall simplification of the Group & rationalisation of the manufacturing footprint

The pursuit of international expansion outside Europe

Continuous improvement in the development of our people and teams

Meeting sustainable development criteria in all business decisions

Segment strategy

Analysis

We assessed the attractiveness of the markets in which each of our business lines is operating, focusing on criteria such as size, growth, profitability and capital intensity. We also evaluated our competitiveness in each of these markets. Our analysis revealed that the Insulation business line is the most attractive, followed by Bedding and Flexible Foams. Given the positioning of our Automotive Business line, neither of its divisions (Interiors or Proseat) is considered core for Recticel in realising its strategy.

Action plan

The strategic plan prioritises resource allocation and defines a unique mix of strategic actions for each of the four business lines:

Flexible Foams

Globally active, we aim to improve our profitability through:

selective growth initiatives based on new products and further geographical expansion in the Technical Foams division; particularly in North America, Asia and North Africa

rationalisation and modernisation of the manufacturing footprint

Bedding

Growth will be based on clear focus and prioritisation of branded products supported by:

a strong marketing strategy

product innovation

an online selling channel

geographical expansion

an optimised network of highly efficient production facilities

Europe will remain the focus market for this business line.

Insulation

We will grow through:

international expansion

innovation

introduction of new products, modules and distribution channels, supported by capacity, geographical expansion and selective acquisitions

Automotive

We aim to capitalise fully on existing production capacity and the introduction of innovative products.

Human organisation

The Recticel Group is conscious that its strategy can only be successfully executed through top-quality, professional human resource management.

We use cookies to ensure that we give you the best experience on our website. These cookies perform functions like recognizing you each time you visit the site or helping our team to understand which parts of the site you find most interesting and useful. You can read more about the cookies that we use and their purposes.

You are now leaving the Recticel website

Welcome to the website of Recticel

Recticel Cookie Statement

Recticel uses cookies to make your browsing experience easier and more enjoyable and to better match the content of its websites and apps to your needs and preferences. You can choose to block cookies, but some of our websites and (mobile) applications may not work optimally without them. By clicking 'Accept', you explicitly consent to the use of cookies in accordance with this cookie statement. You can revoke your permission at any time by adjusting your cookie settings in your browser.

For more information see the Recticel Privacy Notice, which contains information about your rights if your personal data, including use of cookies, is processed.