Sonos, the smart home sound systems retailer, will launch its first European concept store in London later this month.

ELECTRICALS

Sonos to open first European concept store in London

9 November 2017 | by The Retail Bulletin

The company said the “retail, exhibition, screening and listening space” will open its doors to the public on 16 November.

Situated in London’s Seven Dials, the store has been designed to replicate the home environment. Inspired by Sonos’ flagship store in New York, it features state-of-the-art listening rooms where guests will be able to stream their personal music to one or both rooms.

In addition, every space within the store had been sonically tuned by Sonos sound engineers who are overseen by Sonos sound experience leader, Giles Martin.

Sonos said the store will play host to an ongoing line-up of listening events, screenings, cultural talks and installations. The first of these events will celebrate David Bowie.

During the opening weekend, NTS Radio will be broadcasting live from the store. This will include a full 16 hour programme co-curated by DJ’s Ross Allen, Charlie Bones, Nabihah Iqbal and Bullion with friends and special guests and will feature mixes, interviews and interesting conversations inspired by and celebrating the life of Bowie.

Whitney Walker, general store manager at Sonos, said “The entire store experience is based on the idea of being in a really comfortable and inspiring environment. We’re proud to be opening our first European concept store in London, providing a dedicated space for music fans to create, connect and ultimately discover the best ways to listen to music out loud.”

Sonos is also planning to open more concepts stores in Europe including Berlin in 2018.

Commenting on the UK debut at Seven Dials, Sam Bain-Mollison, head of group retail strategy and leasing at Shaftesbury, said: “Sonos is one of the most exciting brands in the world and we are thrilled they selected Earlham Street for their UK debut. It is a significant launch for Seven Dials that adds to the authentic, cultural appeal of the destination.”