5. Use Images and Videos

Just make sure you don’t get so hung up on the words that you overlook the importance of inserting images and videos.

Your goal is to create the best content on your subject matter. This typically means using a variety of images and videos throughout. For example, screenshots and infographics can give your content an added boost.

6. Optimize your Images

It’s important to use images in your content, but you need to go one step further: each one should be properly optimized.

Your image file name should include your primary keyword. The same holds true for your Alt text.

It doesn’t take more than a few seconds to optimize your images, so this isn’t something you want to ignore.

7. Use H2 Tags

We already discussed the benefits of using one H1 tag on each page, however, you don’t want to stop there.

You should also use H2 tags for each subheading.

This doesn’t mean you should go overboard, but it’s a good idea to use H2 tags to break up your content. To get the most value out of this strategy, use your target keyword or a variation in each heading.

8. Insert Your Primary Keyword Early On

Do you remember the early days of SEO when keyword stuffing was the norm? You were always looking for a way to cram your keyword into the content as often as possible.

This is no longer the right approach. While it’s important to use your primary keyword early on – typically within the first 100 to 200 words – you don’t want to take this too far.

As your content continues, use your keyword(s) naturally. Stuffing keywords into your text will not have a positive impact on your rankings. In fact, it can drag your rankings down, as it can be considered a spam tactic.

9. Spread the Keyword Love

Before creating a new piece of content, it’s natural to settle on a target keyword. But did you know that you should also use secondary keywords throughout your content?

LSI keywords are important, as these help Google figure out what type of content is on your page.

Even better is the fact that using LSI keywords can increase the amount of long tail traffic to your website.

10. Mobile is Important

Go back in time 10 years and you didn’t have to worry about this. Everything changed when Google released its mobile friendly algorithm update.

If you don’t know if your website is mobile friendly, grab your tablet or smartphone to take a closer look.

A responsive design is an absolute must in today’s day and age. Not only does this help with your rankings, but more people than ever are searching via a mobile device. You want to make life easy on them.

11. Insert Outbound Links

Some people are entirely against this. They believe that using outbound links will help others, but drag down their rankings.

This isn’t true now and probably never will be.

The use of outbound links gives Google a better idea of what your web page is about, which only helps from an SEO perspective.

There is no written rule on how many outbound links to include, but do your best to mix these in at a rate of 3 to 5 per every 1,000 words of content.

12. Insert Internal Links

Just the same as outbound links, the use of internal links is extremely important when it comes to onsite SEO.

You don’t want to go crazy with these, but using a handful per 1,000 words should suit you well.

Although you may be tempted to do so, don’t use an exact match anchor every time you link to an internal page.

13. Increase Site Speed

What does this have to do with onsite SEO? Does it really matter if my site is fast or slow?

It may not sound important to you, especially in regards to search engine rankings, but Google doesn’t feel the same way.