The new Tequila Interchange Project wants to include everyone in the conversation and develop strategies for sustainable growth of the industry and preservation of the spirit and plant we love. Through facilitating cutting edge research and connecting all individuals…

Premier Tequila Interchange Project Newsletter First of all, thank you! If you are receiving this, your support has created the platform, community, and network we call the Tequila Interchange Project. It’s 2014! With your engagement we are ready to accomplish…

The Tequila Interchange Project is a not for profit organization comprised of hospitality professionals, academics, and agave enthusiasts who believe in preserving and promoting sustainable, traditional and quality practices in the tequila and agave distilled spirits industry. The Tequila Interchange…

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TIP videos

Jeffrey Morgenthaler on TIP 2011

La Coa Part 2

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What is TIP?

The Tequila Interchange Project (TIP) is a non-profit organization and consumer advocacy group for agave distilled spirits comprised of bartenders, consultants, educators, researchers, consumers and tequila enthusiasts. Our organization advocates the preservation of sustainable, traditional and quality practices in the industries of agave distilled spirits. In light of concerning trends that are currently becoming mainstays in the production of agave distillates, TIP seeks to place a renewed emphasis on the importance of preserving the great heritage of agave distillation in Mexico.