Now to the new trend of little girls heading to the salon that younger ages and -- so what is too early closer too early to start getting pampered ABC theater -- and it's here. With that that's the question ranting I don't know but I know that my two year old is obsessed with make -- who already yes yes I'd just don't know what make -- should get that -- compromise yes. The -- -- that is becoming big business for some salons as they cater to a younger and younger audience but our parents and again mixed message to their daughters. When they trade the playground for a beauty salon. Celebrity kids at this -- tabloid staple from Jessica eldest daughter honor to Gwen Stefani sun -- -- The real housewives of New Jersey GAG -- celebrated her ninth birthday getting pampered with -- And it's not just Tinseltown. Everywhere are laughing talking and even plastic. -- drive our New York City feet under tents that can get that Shirley Temple here blowout. Eight dollars check out -- -- lewis' -- They are going to love it -- lately with a big smile on their -- -- and forget they had found. And back and -- if have a black about it. -- open behind -- buzz cuts no one is too young. -- -- for one year old fancy up -- raiding parties are on the menu. If -- this -- princess story that it inadequate -- tell us her -- and fit quite easily can be found. Cruiser home to me and there's always a market for little girls and you know given them a little special time in a little love -- here. We can really relaxed their feet don't even touch the ground but here in Skokie Illinois between beauty business is booming at the -- says -- ladies thank you for coming in you guys would be beautiful hindsight -- isn't exactly what comes to mind when you think of a stress respond day but here it saw these that's exactly what we found we actually do -- coconuts and -- face all we have seasonal -- that we offer for the tween market. Daniel Gallagher was look for perfectly plot to browse were her first dance at the age of eleven -- -- don't know. Couldn't -- at salon we got some of the littlest clients say they're unhappy with their curls here they make up 20% of the clientele. I have nine yells -- The chemical treatments I have as young as six and seven they do with chemical treatment to -- these -- -- in -- Well but it goes beyond that eleven and twelve year olds are even getting bikini waxes well I feel it's part of -- I -- I do all of these types of things myself and I think. That they're better off starting young you don't think it's too young this is all -- to them. Now you have to kind of went -- the right direction if you're telling your daughter. Okay this is on -- Saturday we're gonna spend six hours at the salon getting our toes Stein on our eyebrows done and threatening her hair. Where we actually teaching her about what's important dean edell founder of sparked an empowerment organization for girls just focusing on beauty can strip away at -- fragile confidence. Many admit to feeling the pressure to look good at a young age okay. Not maintain their -- That's something marketers are counting and capitalizing on little girls are just being bombarded. Buy clothing and and TV shows -- images and dolls and the marketers are definitely telling them. You know you're not pretty enough so you need to buy makeup -- you need to. Blacks -- eyebrows and get your hair -- need to change all of these things about yourself. Parents should take heart that they can send their own positive message to their daughters about beauty and style self esteem a little girls love to copy their -- -- mother's skin. Really set the tone and I'm so -- can -- and a you're so beautiful on the inside it's what's in here that matters and it's a true. All right Andrea thanks so much.

This transcript has been automatically generated and may not be 100% accurate.

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