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Modify Watches

Lex Albrecht and Modify Watches teamed up in 2014 to create a special edition LEX ALBRECHT Modify Watch collection. Check out the designs: (Ordering instructions can be found at the bottom of this page)

DESIGN 1: COEUR. JAMBES. ESPRIT. My most motivational and powerful message.Often times I tape a message to my bars: COEUR JAMBES ESPRIT. In French it means, "Heart. Legs. Soul." Every athlete knows that it's absolutely essential for these 3 elements to work together in harmony.

On the hardest days of training or in the final kilometers of a grueling stage race, sometimes a reminder helps keep all three in line... Looking at the message, I remind myself: "I have the strongest heart, the strongest legs, and the strongest spirit." then, I CRANK OUT THE WATTS.

Modify Watches: Special Edition LEX ALBRECHT design. "COEUR. JAMBES. ESPRIT.". (Heart. Legs. Soul.) Why is the message on a SLANT!? The message is written on an angle so that it's easy to read at a glace when my hands are on my ZIPP handlebars. This is the coolest watch - ever.

You have to believe your heart is strong, you can't let your legs "feel tired", and your spirit must be positive and energetic.DESIGN 2: Chic, classy, and FUN! This watch is a fun, and chic look that totally flies for wearing "off-of-the-bike". The tiny bike sprockets pattern that I came up with is cool, fun, and subtly "bikey". It ties in a passion for cycling, without being gaudy. I made a neutral colour face that will fit perfectly with any Modify Watch strap colours. I can't wait to wear this one.
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