Provide flexibility with better SaaS Trial Management

Offering a free trial is one of the best ways to let your customers sample your SaaS product before they make a commitment. This gives your customers a way to understand the advantages you offer over your competitors. But merely offering a free trial won't cut it. Play it right, and you can immediately see the increase in conversion.

Some things to consider while managing your SaaS trial:

Duration of SaaS trial- Zoho Subscriptions

Duration of the trial

Most trials range between 7-30 days, some even longer. Customise your trial period depending on your customers. Do research on the ideal trial time for the customers you cater to.

Saas trial management - Zoho Subscriptions

Access to all features

Let your customers test your product freely. Some services tend to offer a limited trial that does not give the customer access to the entire set of available features. This may result in customers not being able to understand how your product truly works.

Credit card information in SaaS trial - Zoho Subscriptions

Credit card information

Most services request a customer's credit card information while signing up for the trial. According to a study conducted by Totango, asking for customers' card information reduces the chance of them signing up for the trial.

Lead conversion in SaaS trial - Zoho Subscriptions

Leads who don't convert

More often than not, users who sign up for your trial may not subscribe to your product. It doesn't mean they are not interested in your product. It could mean they may not need it now. Constantly engaging with them and understanding their requirements may help you convert them in the future.

Managing your SaaS trial is no easy feat. You deserve a subscription software that helps make subscription management easy for you.