Friday, October 12, 2012

SMB Newbie Hangouts on Air: Driving foot traffic

Editor's note: This is our fifth post in a series on SMB Newbie Hangouts on Air, where experts on the AdWords support team are hosting short Hangouts on Air to walk SMBs through AdWords-related topics. Here on the Google and Your Business Blog, we'll be providing a wrap-up of the Hangouts. This particular post is cross-published from the AdWords Google+ page.

AdWords Specialists Courtney Pannel, Cassie Shamey, and Steven Ness hosted a Hangout on Air yesterday as the fifth installment of the SMB Newbie Hangouts on Air series.

A lot of advertisers are trying to drive visits to their storefront in addition to visitors to their website, so we chatted about AdWords features to help you accomplish that goal. We discussed how to target local users with location targeting and ad scheduling and how to showcase your store location with ad-level and campaign-level location extensions.

To watch the full 25-minute Hangout on Air, visit the Google Business YouTube channel here.

To learn more about how to get started with AdWords, visit our Help Center, check out the AdWords Community forum, or call us at 866-2-GOOGLE if you already have an AdWords account.

And remember to tune in to the live stream of our next Hangout on Air at 11 a.m. PDT, October 25, when we discuss how to optimize your account to drive video exposure.