market

HELSINKI (BRAIN) — Sales in Amer Sports’ cycling division, comprising the Mavic and Enve brands, were down 12 percent in local currencies in the first quarter, to 32.1 million euros ($38.9 million). The company said its cycling sales were “adversely impacted by lower OEM orders.” Amer’s total sales were up 1 percent in the quarter, to 664.2 million euros

With an eye on growth in North America, Focus USA returns to Interbike LAS VEGAS (BRAIN) — The company is exhibiting both at OutDoor Demo (Booths D3140 and D2010) and at Mandalay Bay (Booth 21207) and sponsoring the first e-MTB Challenge at CrossVegas. Additionally, the brand’s founder flew over for the first time from Germany to experience the show. Predominately known for its cyclocross and road bikes, Focus was founded in Germany in 1993 by cyclocross world champion Mike Kluge

With an eye on growth in North America, Focus USA returns to Interbike LAS VEGAS (BRAIN) — The company is exhibiting both at OutDoor Demo (Booths D3140 and D2010) and at Mandalay Bay (Booth 21207) and sponsoring the first e-MTB Challenge at CrossVegas. Additionally, the brand’s founder flew over for the first time from Germany to experience the show

LITTLE ROCK, Ark. (BRAIN) — HIA Velo, the owner and manufacturer of Allied Cycle Works, has brought on a chief operating officer, who is also a partner, and opened its first two European distributors for Allied frames and bikes. New COO Paul Jarrell is an avid cyclist and who has many years of leadership in large multinational manufacturing companies, the company said

LEVIS, Québec (BRAIN) — Hawley-Lambert has reached a distribution agreement for the new Pirelli PZero Velo tire range, covering both Canada and the United States. The PZero Velo range will initially be available in three different versions, borrowing nomenclature from Pirelli’s F1 tires: silver for Road Racing, red for Time Trial and blue for the Four Seasons. “We chose to undertake collaboration with Hawley-Lambert for the Canadian and United States markets because of their proven experience and outstanding reputation,” said Johan Molenmaker, director of sales for Pirelli’s bicycle business

PRESCOTT, Ariz. (BRAIN) — Jay Clark and Herman Neudert are industry design veterans and longtime mountain bike riding buddies who lost touch with each other over the decades. But soon after meeting up again for the first time in years (”Thanks, LinkedIn,” said Clark), the pair decided they had some ideas for a new mountain bike brand that they needed to act upon.