LINE-X Of Upstate New York Hosts Grand Opening To Support National Fallen... -- HUNTSVILLE, Ala., May 10, 2012 /PRNewswire/ --

LINE-X Of Upstate New York Hosts Grand Opening To Support National Fallen Firefighters Foundation

HUNTSVILLE, Ala., May 10, 2012 /PRNewswire/ -- LINE-X Protective Coatings, the nation's leading developer and provider of high performance protective coatings, today announced the opening of a new franchise in Schenectady, N.Y. LINE-X of Upstate New York will be hosting a Grand Opening celebration at 2090 Central Avenue on May 19, 2012. Owner Richard Rosetti opens LINE-X of Upstate New York as his second LINE-X franchise, contributing to a growing national LINE-X Franchise Network of more than 400 retail stores strategically located in the United States. Rosetti also owns LINE-X of Saratoga in Saratoga Springs, N.Y.

To celebrate its Grand Opening on May 19, LINE-X of Upstate New York will be raffling a free LINE-X PREMIUM Bedliner. Tickets will be sold at the 2090 Central Avenue location for $5 each. Enjoy hot dogs, hamburgers and soda while watching LINE-X product demonstrations. All ticket proceeds will benefit the National Fallen Firefighters Foundation.

"LINE-X is proud to honor the National Fallen Firefighters Foundation and the work they do to support America's first responders," said Kevin Heronimus, LINE-X CEO. "We salute the efforts of LINE-X of Upstate New York to pay tribute to these fallen heroes and their families."

LINE-X features a range of products specially designed to defend against rust, chemicals, abrasions and even the toughest of environments with maximum protection. LINE-X PREMIUM offers the highest level of abrasion and impact protection consumers already trust in LINE-X with the UV protection a spray-on protective coating needs to look brand new, for life. LINE-X PREMIUM is a one-of-a-kind zero volatile organic compound (VOC) aliphatic coating that provides superior ultraviolet (UV) stability with excellent color and gloss retention.

In conjunction with its Grand Opening, LINE-X of Upstate New York will be hosting a lunch and learn event for the local community on May 17, 2012, for those who are interested in learning more about the LINE-X family of products. The symposium is limited to local contractors, architects and businesses. Interested groups and individuals are encouraged to contact LINE-X of Upstate New York at 518-346-2020.

Consistently, the LINE-X franchise has been one of the fastest growing franchise businesses. Having been recognized by Entrepreneur Magazine's Franchise 500 for eleven consecutive years, LINE-X continues to showcase dedicated customer service and top-quality products. In the 2012 Franchise 500, LINE-X ranked among the "Best of the Best Franchises" and as a "Top Global Franchise."

"One of the key factors behind my decision to open a second store is the high success rate that LINE-X has afforded my business," stated LINE-X of Upstate New York owner Richard Rosetti. "The level of support they offer has really encouraged me to expand my reach into new markets and territories without apprehension."

Although widely known for its spray-on truck bedliners, LINE-X Protective Coatings has utilized its attributes to penetrate other markets including military, industrial and commercial applications. LINE-X's unique solutions for a wide range of applications provide options that are flexible in terms of durability, appearance and protection.

About LINE-XProtective Coatings

LINE-X Protective Coatings (www.LINE-X.com) is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-Xproducts are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Alabama, with more than 500 locations in 46 countries, it is the goal of LINE-Xto consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at:http://www.youtube.com/linexprotects.

About the National Fallen Firefighters Foundation (NFFF)

The United States Congress created the National Fallen Firefighters Foundation to lead a nationwide effort to remember America's fallen firefighters. Since 1992, the nonprofit Foundation has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers. For more information on the Foundation and its programs contact us at 301-447-1365 or visit www.FireHero.org.