New Delhi:Rudratej Singh has resigned as Royal Enfield president with immediate effect, the motorcycle maker said Tuesday. Parent Eicher Motors’ chief financial officer Lalit Malik will take additional responsibility as Royal Enfield’s chief commercial officer.

Singh, who had joined Royal Enfield in January 2015 to lead the bikemaker’s commercial operations as president, has decided to pursue opportunities outside of Royal Enfield owing to personal commitments, the company said. With this decision, he will cease to be the official media spokesperson for Royal Enfield with immediate effect.