Consultation and Dissemination Services

Pioneers in
Research and Delivery of the Social Norms Prevention Model and Innovative
Curricula

This Project combines a comprehensive social norms marketing campaign
to reduce harmful misperceptions about student drinking norms with new
strategies for teaching about alcohol, other drugs, and violence in the
academic curriculum in order to reduce actual alcohol abuse. The project
directors provide leadership in alcohol and other drug prevention nationally
through research publications, conference presentations and workshops,
and focused institutional consulting.

- Any of our survey instruments can be used with questions customized
for your needs. Secure user accounts can be established to ensure the
integrity of your data. Thousands of college students have participated
in these surveys in recent years from across the country.

- See a description of our web-based surveys, sample screen shots, and
how to implement our surveys in your program (Click
here).

- Multimedia Interactive Campus Factoids and Reactiods- Students
can browse previously published CampusFactoids and related student-produced
videos, supplementary survey research data, and photos.

- Screen Saver- Broadcasts social norms messages without relying on
a user to start the program. Computer self-initiates this screen saver
program.

- World Wide Web Site Resource for Students and Faculty- Brings social
norms information while supporting academic work. Creates research
resources for the campus community and deliver prevention messages
along the way.

Curriculum Infusion Campaigns

- Curriculum Infusion at Hobart
and William Smith Colleges across the disciplines- development of a
model for expanding AOD issues in the curriculum for colleges and universities,
development of an extensive interdisciplinary model course on alcohol,
a faculty workshop for AOD curriculum infusion in other courses, and
training for student teachers and secondary teachers.

- Workshop for Growing AOD Project
in the Curriculum- provided some time and resources for faculty from
a variety of disciplines to get together and discuss ways in which they
might integrate readings, discussion, projects, etc. about alcohol and
other drugs into their existing courses or into new courses they plan
to develop. The results can be found here.

- Model Interdisciplinary Course Alcohol
Use and Abuse: Causes and Consequences
This model course was designed to illustrate how the formal curriculum
can be linked to the development and implementation of a comprehensive
campus-wide alcohol prevention program. (sociology/biochemistry)

- Teacher Training Program Workshops- workshops
for local area professionals working in secondary education and for
college students at Hobart and William Smith preparing for careers in
education which introduced the "social norms" approach to education,
ways to carry out the social norms model and disseminate its information,
and the social norms impact on the Hobart and William Smith campus.

Project Partnerships

- The HWS Alcohol Education Project has assisted and collaborated with
prevention programming efforts across the country. Most recently,
the U.S. Department of Education (campus-wide
program, MVP
intercollegiate athlete program) has recognized it as a model
program in its national competitions. Additionally, project personnel
have assisted in program development at the statewide and countywide
levels, with numerous colleges and universities, and with high
schools and middle schools.