Our Story

We’re changing reproductive healthcare at the pharmacy and beyond.

Our story began with a vision: to create a better experience for women during one of the most emotional moments of their lives. As women with a passion for reproductive health and deep roots in product design and engineering, we couldn’t help but recognize the frustrations of the modern day pregnancy test. If you don’t want to be pregnant, it’s normal to be riddled with anxiety about someone sneaking a peek at that oh-so-personal piece of plastic. If you do want to be pregnant, a negative result is heart wrenching, while a positive result ushers in one of the biggest announcements you might ever make – one that should be yours, and only yours, to reveal.

Add to that the amount of unnecessary plastic waste polluting our planet, and it became clear. We didn’t just want to create something better. We had to.

At Lia, we’re changing an industry. By reengineering the at-home pregnancy test, we’ve made it good for women and better for the future of our earth. We’re working to modernize and humanize female reproductive health and wellness — once and for all.

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@#*&!

Whatever you feel on test day,
you’ve got this.

YES!

Whatever you feel on test day,
you’ve got this.

Dang!

Whatever you feel on test day,
you’ve got this.

Oh Boy!

Whatever you feel on test day,
you’ve got this.

Finally!

Whatever you feel on test day,
you’ve got this.

OMG!

Whatever you feel on test day,
you’ve got this.

Phew!

Whatever you feel on test day,
you’ve got this.

*Over 99% accurate when used from the day of your expected period. 99% accurate at detecting typical hormone levels. Note that hormone levels vary. **A third-party ISO 17025 accredited lab confirmed that the Lia test biodegrades 100% in 10 weeks in a real time qualitative assessment of disintegration in soil. Pregnancy test disintegrated 98% (by weight) in soil in 3 months under municipal composting in ISO 16929 testing. Check your local rules for municipal compost. ‡Our tests are flushable, one at a time, in homes with standard-flow, well-maintained sewer and septic systems. Do not flush packaging or silica gel pack. ‡‡Lia weighs 1.56g, compared with 4 squares of a leading 2-ply toilet paper, which weigh 1.77g.