Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language–and on the device of their choosing.

Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!

Join our special guest host, Paul Perrotta, and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.

ABOUT STEFFEN FREDERIKSEN

Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.

While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.

The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

You’ll learn:
* What technologies fall under the AI umbrella
* How companies like Kayak use AI to understand customers and personalize experiences
* How to identify the right AI use case for your business
* Common challenges firms face when implementing AI
* Why AI’s time in the sun has finally come, and why it’s here to stay

Transactions are migrating from offline to online channels, driving dramatic shifts in the fraud landscape. 2018 will be another challenging year as increasing EMV penetration in the US further throttles the counterfeiting market, shifting more fraudulent activity into digital channels. Join 451 Research Principal Analyst Jordan McKee as he discusses the major fraud trends to monitor in the New Year and shares market data on the current and future state of the digital commerce threat environment.

On December 12, 2017, Steve Manning presented a discussion on how new technology will change the way we approach content. The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.

This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

Join our special guest host, Val Swisher, and Steve Manning In Part II of this series, where Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.

The ultimate goal of your AdWords and Bing campaigns is to generate customers and revenue, not just conversions. But optimizing SEM to drive sales is a real challenge. You have to double-down on the keywords, devices, landing pages, and conversion paths (online and offline) driving the most revenue at the lowest costs.

If you want to optimize your paid search campaigns to drive sales, watch this webinar to learn how. Elite SEM’s Katie Carlson Scrimger and DialogTech’s Blair Symes explain the 5 PPC strategies to increase not just conversions, but customers. Elite SEM also explains how they used these strategies to help a major home services brand:
- Increase call conversions by 90%
- Decrease unprofitable conversions by 23%
- Increase paid search profitability by 12%

You’ve setup your survey, you’ve segmented your customers, and you’re ready to start collecting NPS responses. Congratulations! Now what are you going to do with your score? You’re not alone if you’re not sure. NPS is becoming an increasingly popular metric, but it’s not always clear how product teams can take NPS feedback and make it actionable in their products.

Henry Schein faced similar questions when rolling out NPS for their dental practice software. Dan Larsen, Sr. Product Manager, shares how they rolled out NPS to their customers, the lessons learned along the way, how and they built a tight feedback loop both inside and outside the company to ensure that customer input is captured, and leveraged directly to improve their product experience.

2017 was a historic year for women and feminists around the world. With the #metoo and #knowno campaigns, gender gaps and disparities were brought to light in ways they hadn't been before.

Now it's a new year and with it comes new challenges for women in hi-tech careers: whether it be navigating your career through these times, finding or becoming a mentor, building your personal and professional brand as a leader, dealing with office politics or maintaining work-life balance, the challenges and opportunities for women in the workplace are endless.

Step beyond the hype and the myths about Artificial Intelligence (AI) and Machine Learning (ML). Join us on this webinar to learn the real world significance of AI for an enterprise. This webinar will take a practical view of how ML can make a difference in your business, illustrating the role it plays in any meaningful digital transformation effort employing AI. The focus will be on the business value this technology can deliver.

Infosys Nia, a comprehensive AI platform, comes equipped with Advanced Machine Learning that works in concert with its other aspects rendering effective digital transformation solutions for an enterprise. Join us to learn how you can embark on your own digital transformation journey.

Product Management & UX can be a harmonious super-team, or they can be mired in overlap and conflict. Guess which approach leads to more successful products? The most effective teams embrace overlap and focus on delivering an exceptional product experience for their customers. Together, Product Managers and UX/UI Designers turn unique market insight into tangible products that have the power to surprise and delight customers. Product teams which master the craft of user experience tend to win big by creating end-to-end product experiences that attract, delight and retain their users.

Please join us as we sit down with Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo, to share how they inspire user experience in their respective roles.

We’ll show you how ProductPlan and Pendo deliver excellent experiences with smart, efficient, and beautiful products and give you the chance to ask questions and join the discussion.

Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-contextual outreach from all sides.

It’s bad customer experience. And in a time when businesses are trying to focus on building lasting customer relationships and a recurring revenue model, automating a bad experience creates alienation at a massive scale.

Join Justin Shriber, VP of Marketing at LinkedIn, to learn what makes a good customer experience and the imperative new approach required to help sales and marketing overcome this fundamental gap to align towards an orchestrated approach to tap into the massive source of economic growth and opportunity that is the B2B market today.

95% of companies have adopted cloud services but the 2018 Global Cloud Data Security Survey found there is a wide gap in the level of security precautions applied by companies in different markets. Organizations admitted that on average, only two-fifths (40%) of the data stored in the cloud is secured with encryption and key management solutions. This is disturbing since only a quarter (25%) of IT and IT security practitioners revealed they are very confident they know all the cloud services their business is using,

The reality is cloud creates challenges in knowing where your data resides and what or who has access to it. In 2018, breaches like Uber and Accenture occurred because of improperly configured security for web and cloud applications that were connected to a company’s network. A major catalyst to address this is upcoming regulations and compliance, which are trying to catch up with cloud adoption. Over the next few years, companies will be faced with more complicated and intricate auditing to demonstrate security and privacy best efforts in the cloud.

During this webinar, Larry Ponemon, Chairman and Founder of the Ponemon Institute, and Jason Hart, CTO of Data Protection, will walk attendees through the research methodology, key findings and how things have changed over the past couple of years. Join us to learn more about:
-2018 Global Cloud Data Security Findings
-Compliance and cloud security: How will this work?
-A shift in the budget: Where is IT spending their money?
-Country breakdown of IT cloud security: Who is doing the best?
-What can you do to secure the cloud and comply with regulations?

Digitising Customer Onboarding: How to improve the customer experience without compromising on compliance and risk

Today’s consumers, accustomed to receiving smart and convenient digital services from companies such as Uber, Apple and Amazon, and are beginning to demand personalised, interactive and immediate services from their banks.

A recent report revealed 42% of UK consumers have adopted FinTech services (EY 2017 FinTech Adoption Survey), so it’s no surprise banks want to adapt to the fast-moving digital marketplace where new and disruptive competitors are already circling. What’s stopping them though, is risk.

Creating an environment that drives the productivity, speed and compliance essential to sell financial services via digital channels is paramount to survival.

This webinar will explore how banks can digitise the customer onboarding process without compromising on risk, satisfying customers, regulators and shareholders alike.

Organizations with Microsoft environments, such as Azure or Office 365, are inclined to implement Microsoft’s native access management solutions (namely, Azure AD and AD FS). Defaulting to Microsoft’s cloud SSO solutions may appear to be the best choice, a closer examination of these solutions reveals critical downsides, as well.

Join this webinar to learn the five things to consider before implementing Microsoft’s access management solutions. You will also see a demo of how you can centrally define access management policies (including cloud SSO and step-up authentication) for Microsoft and 3rd party apps with a vendor agnostic-solution.

More than 96% of all American adults engage with an e-commerce property at least once a month.* Consumers use a variety of devices to research, shop, and complete their purchases. To understand today’s digital shopper, it’s imperative to look at the full funnel view, the path before and after purchase, on multiple screens.

In this live webinar, we’ll look at real-world examples from consumers across devices on top shopping platforms. Also, learn how you can reach and engage the right audience at the right time. We’ll discuss:

- What does the shopper funnel view look like? See which properties are visited most before or after shopping, including day-in-the-life and week-in-the-life views of key demographics.

- Who is the online shopper? How often do different demographics shop, how much time do they spend shopping, and when do they shop? How are online shopping behaviors different depending on demographics?

5 Best Practices for Highly Effective Mobile App Adoption and User Engagement
How does your app stack up? Mobile product teams are challenged to drive app adoption and usage in an environment where most apps don’t last past the first use. Successful mobile teams don’t just drive one-way outreach in their app, they close the loop with customers - offering deep engagement and communication throughout the user journey.

Why this webinar is worth your 60 minutes:

* You’ll learn new tactics for user engagement that you can use inside and outside of your app
* You’ll know how your users want to be contacted and surveyed
* You’ll see how app owners and product managers can marry customer experience with app engagement
* You’ll take actionable feedback that you can use immediately, no matter what kind of app you manage

Large multinational organizations need to ensure that they are always compliant with regulatory requirements. Trade names for raw materials change across markets and can pose a challenge for regulatory teams to be on top of. Infosys Nia with advanced machine learning and natural language processing helps you build knowledge models breaking down the composition into trade names which can be tested automatically against defined rules. See how Infosys Nia makes it easier for companies to be compliant and reduce fines and increase employee productivity.

One of our clients operates with multiple entities under multiple contracts that govern how business is conducted. They were dealing with extended lead times manually reviewing contracts and handling exceptions. Infosys Nia ingested all contract agreements to create a knowledge model that captured rules, exceptions and resolutions. The model responded to incoming queries and resolved exceptions based on information captured from the labor contracts. A conversational interface provided natural language query into the knowledge models, helping the client reduce lead times, lower costs and improve efficiency.

Infosys Nia lets you accurately predict the cost of product development by applying machine learning and advanced text analytics on historic cost data. Understand all factors that influence cost of development accurately. Increase profits, reduce costs and shorten your development cycles by improving employee productivity and eliminating iterations between design and operations.

Asset operations and maintenance are critical business processes for many organizations. Watch how Infosys Nia’s machine learning and natural language processing help a Chiller Unit save on costs and improve efficiency. Learn how Nia implementation improved issue resolution times by up to 75% and increased the productivity of maintenance engineers by 50%.

Technology is rapidly changing the way brands interact with consumers. So you’ll want to understand the key commerce trends for 2018, how they are reshaping consumer expectations for the retail experience, and how smart brands around the world are already putting them into action.

Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

During this webinar you’ll learn how to:
* Boost engagement with real-time, location-based consumer engagement and experiences
* Gain insight into the behavioral patterns of customers and prospects
* Understand the future of location data for your business

GDPR (General Data Protection Regulation) is a new data regulation that requires all companies that process data on EU residents to comply with strict policies. In scope are customers, data on behalf of customers, employees, vendors, or contractors. Many US companies are just learning of GDPR or understanding that, despite perhaps not directly doing business in the EU, they may unexpectedly be required to put substantial safeguards into place to be compliant. The kicker is, companies have only until May 25th, 2018 to put these safeguards into place.

In this webinar, we’re joined by special guest, Jodi Daniels, Privacy Consultant and Founder of Red Clover Advisors, and Andrew Richardson, Elite SEM Director of Analytics, who will walk us through everything you need to know regarding:

- GDPR (General Data Protection Regulation)
the relationship between PII (Personally Identifiable Information) and GDPR
- how you and your company will be affected, even if you don’t directly do business in the EU
- what actions you and your company should be taking in order to avoid high penalties

Technology is increasingly important to every enterprise's initiatives, but with dozens of alternatives, do you have the right solution? Thinking about divorcing your current vendor? Looking to adopt new technology from scratch? This session is for you.

Rather than selecting technology based on a ratings spreadsheet or who plays golf with your boss, we'll offer a more practical — and effective! — approach. This webinar deals the straight dope on pitfalls to avoid and reliable paths to follow.

You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you. So stop selecting the wrong technology. Here's a better way to ensure you make the right choice.

ABOUT JARROD GINGRAS

Jarrod Gingras is Real Story Group’s Managing Director and an analyst covering Digital Workplace and Marketing technologies. As a conference speaker and consultant, he regularly advises some of the world’s largest and most complicated enterprises on their enterprise information challenges.

Prior to joining Real Story Group, Jarrod worked as a web developer, information architect and user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in a multitude of industries.

When it’s used to curate, create, and deliver fresh content, artificial intelligence pushes the marketing content game to the next level. Your goal: Get the right content to the right people, when and where they want to see it. Machine learning is the key, saving you time, money, and guesswork.

Machine learning can help you uncover not just what content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, AI can help you determine consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

The ability to remotely connect and collect data, coupled with the immediacy, breadth and depth of the insights generated by all that data, will impact healthcare over the next 12-24 months, greatly influencing payers, providers and patients, alike, as all three seek better experiences, more proactive treatments and lower costs.

Join 451 Research Senior Analyst John Spooner as he discusses his perspectives from HIMSS18 and beyond, including views on the overall statue of healthcare digital transformation and its impact on payers, providers and patients as well as semiconductors, devices, infrastructure, applications and platforms that serve them.