Festive Window Dressing Competition 2018

Shoppers

Win by uploading a photograph of your favourite shop front window.

To win entrants must:Find your favourite festive shopfront window display in the City of WhitehorseSnap a photo of the shopfront from the outsideUpload it to Instagram between 19 November and 12 December 2018Include#festivewhitehorse and the name of the shop in the postFollow @dyobmelbourne to find out if you are one of 24 lucky winners

Businesses

If your window gets uploaded you will be eligible to win some fabulous prizes and valuable branding exposure including a retail consultancy package, advertising package, vouchers, and Whitehorse Business Group memberships.

The most uploaded business will take out the People’s Choice prize with the other prizes up for grabs awarded by a judging panel based on creativity, use of colour, themes and the visual impact of your display.

To spread the word even further share and promote the competition to your customers through your usual marketing channels to get them on board and start uploading.

Some tips to help you create an Instagram worthy display:

Its story time: create your “story” around the festive theme and get a good sense of what emotion your display is looking to evoke.Create a focal point: how will you catch a customer’s eye?Be bold: don’t be afraid to experiment with colours, shapes and props but remember to stay consistent with your brand and products.Keep it simple:don’t try to do too much or your display may end up busy and unfocused.The balancing act:remember to balance your elements to ensure they are pleasing to the eye.Lights, camera, winner:Lighting can be crucial in getting people to stop. Remember to place your lighting to the sides and front of your display as lighting from the top will cause shadows.