For starters, the mental handicap of anyone who thinks this weapon, in the public (or private) sector is useful, safe or justifiable on any level. 4. Oh those annoying, anti-American liberals, right? Wrong. Let’s allow General Stanley McChrystal the floor: “I spent a career carrying typically either a M16 and later, a M4 carbine…and a M4 carbine fires a .223 caliber round, which is 5.56 millimeters, at about 3,000 feet per second. When it hits a human body, the effects are devastating. It’s designed to do that. That’s what our soldiers ought to carry…I personally don’t think there’s any need for that kind of weaponry on the streets and particularly around the schools in America. I believe that we’ve got to take a serious look — I understand everybody’s desire to have whatever they want — we have to protect our children and our police and we have to protect our population. And I think we have to take a very mature look at that.”

7. If you continue to rationalize the NRA’s role in these atrocities, you are not merely part of the problem, you are the problem. We can—and do—count on the NRA and the cretins bought and paid for by their blood money to assume the hardest and most irrational line; they count on moral equivalence, sanctimony and above all, hope for frustration to lead to social media sloganeering with no action.

8. If you continue to defend the NRA’s role in these atrocities, you are a traitor, however ignorant or unwitting.

11. Special committees have been formed to explore, just to cherry pick some low-hanging tempests in a tea (party) pot, the proliferation of witchcraft, opposition to the dangers of dancing, the creeping spread of communism, the hidden, evil messages in certain rock lyrics…and the mere suggestion that maybe an amendment written when muskets were cutting edge weaponry is grounds for scorched earth opposition. This is a profound sickness.

12. This is still the single best commercial on the topic.

13. You know the commercials with first-hand testimony to what cigarette addiction can do to the human body? Start making commercials with statistics of kids shooting each other. And find some brave people willing to go on the record about what unintentional gun violence has done to their family. Or people whose loved ones have been victimized. Tasteless? Too personal? Well, the possibility that any of us could be killed by an accidental (or, in states with “Stand Your Ground” laws, intentional) gunshot couldn’t possibly be more personal. And the fact that, thus far, the will of a clear and overwhelming majority is thwarted by a relatively tiny faction with unconscionably deep pockets is about as tasteless as anything imaginable.

14. Be clear: it’s not that nothing can be done, it’s because so much can be done. Sensible and overdue gun control is a slippery slope, as it should be. The people with nothing to lose, except money (and, presumably, those with minuscule and/or impotent penises), are very aware of this.

15. Whether it’s a drive-by, a road rage incident or a calculated assault, guns are the refuge of sissies who wouldn’t last three seconds in a fist fight.

16. Good guys beat bad guys with the benefit of bigger guns. This is the America we have manufactured, via movies and the marketing of war.

17. Speaking of marketing: lobbyists and the political machines they’re paid to pimp have made a sick science of selling unreality to a nation of terrified suckers.

18. Speaking of terror, how many different variations of the same formulation will it require?

19. If the only time you pay attention to gun violence is to grandstand on your Facebook feed (or worse, send “thoughts and prayers”), you are not merely a coward, you’re acting entirely within the pre-approved script.

20. Imagine if we felt “hopes and prayers” were sufficient, or all we could do every time a drunk driver killed someone.

21. If you’re still alive, you’re not Orlando. Do something.

22. We have made airport travel into the most inconvenient, obnoxious ordeal conceivable, yet it’s many times easier for anyone to bring a gun into any public place than it is to board a plane, even without luggage*. (*White males, that is.)

23. Guess what demographic (hint: not Muslims) is responsible for the majority of gun massacres on American soil?

24. Start showing the dead bodies on the news.

25. Ditto for returning soldiers. As T.S. Eliot once observed, “human kind cannot bear very much reality”. Americans, of course, can bear very much reality TV.

27. “Well, if he didn’t have a gun, he would have had a bomb!” No, he wouldn’t. Because, for starters, you can’t buy a bomb at Walmart.

28. Although we have a specific cultural malady, mental illness is, of course, experienced by all ages of all people in all countries. Without guns, you can’t easily enact slaughter. Full stop.

29. Any time anyone walks into an establishment with a gun and body bags are required in the aftermath, it’s an act of terror.

30. All it would take is one shooting spree in the United States Capitol to ensure extreme action was immediately taken.

31. Anyone in congress expressing condolences without mentioning the word “guns” should be shamed from office. Anyone in congress expressing condolences who has accepted money from the NRA should be shamed from American citizenship.

32. In America, the only thing more powerful and effective than money is shaming. Call on any and all elected officials to return their soiled money, or send it to the families of victims.

41. In our society, police forces have become more martial and intimidating in direct proportion with our dread of potential danger posed by anything “Other”—inexorably people who aren’t white. This is not coincidental.

44. Just like actually speaking to issues of economic inequality and the dissipation of a healthy American working class (and commensurate wages) is politically viable, action on gun violence will attract, not repel voters.

47. This is what the presumptive nominee for the Republican party had to say in the wake of the single biggest gun-related massacre in American history: 48. At one point in our nation’s history, women’s suffrage, civil rights—first for women, then racial minorities, then gays and lesbians—were all considered insurmountable obstacles, politically suicidal, and, a special bonus, “endorsed” by biblical scripture. Progress is inevitable, so long as people clamor (and are willing to work) for it.

49. If we can’t set the bar at the embarrassingly low level of getting the AR-15 banned from civilian ownership, we are officially the Roman Empire, super-sized and on Soma.

50. William Carlos wrote “It is difficult to get the news from poems/yet men die miserably every day for lack of what’s found there.” That’s always worth remembering.

For starters, the mental handicap of anyone who thinks this weapon, in the public (or private) sector is useful, safe or justifiable on any level. 4. Oh those annoying, anti-American liberals, right? Wrong. Let’s allow General Stanley McChrystal the floor: “I spent a career carrying typically either a M16 and later, a M4 carbine…and a M4 carbine fires a .223 caliber round, which is 5.56 millimeters, at about 3,000 feet per second. When it hits a human body, the effects are devastating. It’s designed to do that. That’s what our soldiers ought to carry…I personally don’t think there’s any need for that kind of weaponry on the streets and particularly around the schools in America. I believe that we’ve got to take a serious look — I understand everybody’s desire to have whatever they want — we have to protect our children and our police and we have to protect our population. And I think we have to take a very mature look at that.”

7. If you continue to rationalize the NRA’s role in these atrocities, you are not merely part of the problem, you are the problem. We can—and do—count on the NRA and the cretins bought and paid for by their blood money to assume the hardest and most irrational line; they count on moral equivalence, sanctimony and above all, hope for frustration to lead to social media sloganeering with no action.

8. If you continue to defend the NRA’s role in these atrocities, you are a traitor, however ignorant or unwitting.

11. Special committees have been formed to explore, just to cherry pick some low-hanging tempests in a tea (party) pot, the proliferation of witchcraft, opposition to the dangers of dancing, the creeping spread of communism, the hidden, evil messages in certain rock lyrics…and the mere suggestion that maybe an amendment written when muskets were cutting edge weaponry is grounds for scorched earth opposition. This is a profound sickness.

12. This is still the single best commercial on the topic.

13. You know the commercials with first-hand testimony to what cigarette addiction can do to the human body? Start making commercials with statistics of kids shooting each other. And find some brave people willing to go on the record about what unintentional gun violence has done to their family. Or people whose loved ones have been victimized. Tasteless? Too personal? Well, the possibility that any of us could be killed by an accidental (or, in states with “Stand Your Ground” laws, intentional) gunshot couldn’t possibly be more personal. And the fact that, thus far, the will of a clear and overwhelming majority is thwarted by a relatively tiny faction with unconscionably deep pockets is about as tasteless as anything imaginable.

14. Be clear: it’s not that nothing can be done, it’s because so much can be done. Sensible and overdue gun control is a slippery slope, as it should be. The people with nothing to lose, except money (and, presumably, those with minuscule and/or impotent penises), are very aware of this.

15. Whether it’s a drive-by, a road rage incident or a calculated assault, guns are the refuge of sissies who wouldn’t last three seconds in a fist fight.

16. Good guys beat bad guys with the benefit of bigger guns. This is the America we have manufactured, via movies and the marketing of war.

17. Speaking of marketing: lobbyists and the political machines they’re paid to pimp have made a sick science of selling unreality to a nation of terrified suckers.

18. Speaking of terror, how many different variations of the same formulation will it require?

19. If the only time you pay attention to gun violence is to grandstand on your Facebook feed (or worse, send “thoughts and prayers”), you are not merely a coward, you’re acting entirely within the pre-approved script.

20. Imagine if we felt “hopes and prayers” were sufficient, or all we could do every time a drunk driver killed someone.

21. If you’re still alive, you’re not Orlando. Do something.

22. We have made airport travel into the most inconvenient, obnoxious ordeal conceivable, yet it’s many times easier for anyone to bring a gun into any public place than it is to board a plane, even without luggage*. (*White males, that is.)

23. Guess what demographic (hint: not Muslims) is responsible for the majority of gun massacres on American soil?

24. Start showing the dead bodies on the news.

25. Ditto for returning soldiers. As T.S. Eliot once observed, “human kind cannot bear very much reality”. Americans, of course, can bear very much reality TV.

27. “Well, if he didn’t have a gun, he would have had a bomb!” No, he wouldn’t. Because, for starters, you can’t buy a bomb at Walmart.

28. Although we have a specific cultural malady, mental illness is, of course, experienced by all ages of all people in all countries. Without guns, you can’t easily enact slaughter. Full stop.

29. Any time anyone walks into an establishment with a gun and body bags are required in the aftermath, it’s an act of terror.

30. All it would take is one shooting spree in the United States Capitol to ensure extreme action was immediately taken.

31. Anyone in congress expressing condolences without mentioning the word “guns” should be shamed from office. Anyone in congress expressing condolences who has accepted money from the NRA should be shamed from American citizenship.

32. In America, the only thing more powerful and effective than money is shaming. Call on any and all elected officials to return their soiled money, or send it to the families of victims.

41. In our society, police forces have become more martial and intimidating in direct proportion with our dread of potential danger posed by anything “Other”—inexorably people who aren’t white. This is not coincidental.

44. Just like actually speaking to issues of economic inequality and the dissipation of a healthy American working class (and commensurate wages) is politically viable, action on gun violence will attract, not repel voters.

47. This is what the presumptive nominee for the Republican party had to say in the wake of the single biggest gun-related massacre in American history: 48. At one point in our nation’s history, women’s suffrage, civil rights—first for women, then racial minorities, then gays and lesbians—were all considered insurmountable obstacles, politically suicidal, and, a special bonus, “endorsed” by biblical scripture. Progress is inevitable, so long as people clamor (and are willing to work) for it.

49. If we can’t set the bar at the embarrassingly low level of getting the AR-15 banned from civilian ownership, we are officially the Roman Empire, super-sized and on Soma.

50. William Carlos wrote “It is difficult to get the news from poems/yet men die miserably every day for lack of what’s found there.” That’s always worth remembering.