Sarah Stramel PR Sarah Stramel has discovered a career that suits both her professional talents and personality. In fact, Stramel PR & Social Media is a perfect melding of her experience in multimedia journalism and her enthusiasm for building relationships. Recently, Sarah added one more dimension to her public relations career. In response to her own […]

SEO 413 is a site I built to help people understand the basics of Search Engine Optimization. It seems these days everyone and their mother is shilling SEO. I think there are many great SEO guys + girls out there, but the core basics remain unchanged, something I call ‘The Rules of Google’. Visit the site sometime […]

Every year, the local art school IS183 in Lenox, Massachusetts that hosts an annual fundraising auction and theme party that is considered the ‘Best Party in The Berkshires’. This year the theme of the party is the Buckaroo Bollywood Ball. IS 183’s Buckaroo Bollywood Ball

Working with PR writer Ellen Lahr and Trinity Training and Development owner Robert Winter we took a very complex, information rich site and converted it into a site with the the same data, only a much improved, simplified user interface. The original site was deconstructed and the information on the site was rewritten and regrouped into […]

Working with Liz Riviere and Robert Kushner, we built a site to launch the upcoming Hard Press Editions book Amy Goldin: Art in A Hairshirt, Art Criticism 1964-1978. The site is optimized to appear over time to appear on the first page of Google for ‘Amy Goldin Art Critic’ as well as a PR platform to […]

Working intensely with Liz Riviere, Marylyn Dintenfass and her team to create this book launch site in time for the PR window required that met with the high quality of an artist of Marylyn Dintenfass caliber. “MARYLYN DINTENFASS PARALLEL PARK is the first book to document this internationally-known artist’s most recent work that reveals her life-long love affair […]

Depuy Hip Recall “NextUp Digital is a cross-media marketing firm that conceives ideas and invents strategies for groundbreaking online marketing method and technology. NextUp Digital has been well reputed for creating successful strategies and brilliant execution with strong adherence to client needs. NextUp Digital is a reliable friend to serve with excellent quality to all […]

Receptive Tour Consultants ~ Jerry runs a wonderful ‘receptive yours’ service based out of New York City. His site currently ranks at the top of his desired keyword, ‘receptive tours NYC’ and well as many other we have targeted. Fred Pflantzer originally came to me looking for help with their recently launched site at the […]

Grynn and Barrett is a photography company that specializes in school and seniors photography based in Holyoke Massachusetts. I worked extensively with Grynn and Barrett helping generate new traffic and sales to their company. Eugenie Sills and I worked closely together on this project, as Eugenie did the social marketing component, most notably with FaceBook […]

Security Self Storage is a small storage company located in Pittsfield Mass. The self storage space is challenging in regard to the ability to generate original content about self storage. So we created a clean site, did what we could creating some original content relative to location, zip code and placement. So as long as […]

Eugenie Sills of The Womens Times introduced me to Bernie Plishtin and Arnie Brandyberry of SageBrook Partners, a merger and acquisition company based in Great Barrington Massachusetts. SageBrook Partners does great work, and I have become big fans of Bernie and Arnie’s can-do attitude. Their work is stellar. Tasks: Research into previous hosting company Connecting […]

Grynn and Barrett is a photography company that specializes in school and seniors photography based in Holyoke Massachusetts. I worked extensively with Grynn and Barrett helping generate new traffic and sales to their company. Eugenie Sills and I worked closely together on this project, as Eugenie did the social marketing component, most notably with FaceBook […]

The Doogle by Good Dog My friend David Catzel has started an project related to his love for dogs. He came to me looking to start a website to help the first time dog owner with information about what it is to be a first time dog owner and how to care for and train […]

Reinventing Denorex Dandruff Shampoo: changing out the original site with a shiny new WordPress site. Generating keyword research around the other key players in the very competitive dandruff shampoo as well as competitive online market analysis.

Another part of the Denorex Project was creating a feedback site for the soft launch of The Online Denorex marketing initiative. We wanted to engage the Denorex customers to feel free to give direct feedback through this site. We created several aggressive initiatives using Google Adwords and some free product giveaways to spark customer engagement […]

Alnasco is a real estate development company based in Pittsfield, Massachusetts. I created this WordPress theme using the application Artisteer. Seth and Mitch Nash of Blue Q guided the design and interface of the design. Tasks: Keyword research in the Real Estate Development, Pittsfield Mass KW space Purchase of Alnasco.net for the client Hosted a […]

Targeted 10S: To redo a website (website salvage) that presented a challenge to find a way to migrate a group of old skool videos into a WordPress site under a tight time constriction. The design of the site was simple to facilitate a migration to more modern user interface and showcase the videos, the key […]

I have been involved with IS 183’s Annual Fund-raising and Silent Auction parties for 3 years running. Michelle Quigley started working on the IS183 parties with The Snow Ball back in 2006. The first one I got involved in was Kabuki a Go Go back in 2007. Here is a link to some of the […]

Merry Mullings is a textile representative of very high end textiles, she is based in Paris France, and has impeccable taste. Her site is very simple at the moment, more like a holding place on the web with original content. However, when I first created the site, she was nowhere to be found on the […]

I have worked with Ed Hanify now for a couple of years on his website. When we first started working together, he had a very old site dating back to Web 1.0. I created a WordPress site, shot some photographs, commissioned writer Mickey Friedman to create some original content about The Berkshires, and re-integrated his […]

Partnering with the late Jon Gams of Hard Press Editions, the art book publisher, I created this online initiative to dominate the first plave on Google searching for the terms ‘Frank Vining Smith’, in long term preparation for publishing a comprehensive book on the subject of Frank Vining Smith. This book is currently being designed […]

Malcolm Kirk The photographer known for the seminal work Man as Art, published in 1981, was a collection of photographs taking in the mid 1960s while working with the anthropologist Andrew Strathern of aboriginal body art in Papua New Guinea. Malcolm’s website had not been indexed by Google, ever, it was off the grid. To […]

Michelle Quigley Artist, Illustrator, Designer and Book Designer. What can I say about Michelle. She is an incredible talent, bridging the 4 worlds of art, digital technology, intelligence and emotion. Having known and worked with her for many years I am a shameless fanboy. She is able to draw insight and wit and bring it […]

At the suggestion of my friend David Catzel I built this site to help get the word out on the growing world of micro finance + microloans. David continues to drive content and ideas to the site, as I consider it his brainchild and website. Giving for the Global Good Information and resources for helping others on […]

Paul Jervis, a well know creative director who has spent his life working for the top New York Ad Agencies came to me wanting a site the would load fast, get found and be able to get across his simple and unique philosophy. The site hosts it own video clips, we created a simple elegant […]

A friend of mine was diagnosed with late stage breast cancer and she got deeper into her treatment she discovered many of the issues facing cancer patients today. She asked me to build her a site so that she could post resources for other people facing cancer treatment. The site became Cancer Fairy Godmother. Her […]

Epic of King Gesar This is a site I built during the research component of my work with Margaret Roach for her Open Your Hands website. I was doing keyword research, looking for heroes from ancient Tibet and Nepal. I stumbled across some translated texts by Sarangerel Odigon translating the Epic of King Gesar, one of the longest […]

Anne G. Fredericks and Mermaid Design Created 3 sites, 2 with a WordPress back end, one a custom gallery. The challenge here was that Anne fredericks, an interior designer, art collector and guilder (gold leafer) had several bodies of work, as well as the fact that there were 4 other women with her name, around […]

Sam Kasten Handweaver Rebuilt Sam Kastens web site to a fully functioning PHP site, created the url KastenTibetans.com, which got indexed and ranked in the keyword space of Tibetan Rugs – then built out a new PHP module within Samkasten.com and did a permanent redirect to the module. Have built out several additional sites […]

IS183 Presents The Hair Ball ! Getting the word out on the web for this years IS183 party, this is the second WordPress site I built for an IS183 party, the first being Rock The Opera, now re tasked to help with this years IS183 site rocktheopera.org – Now doing the online work for the […]

Eric Wilska approached me on the recommendation of Rick Kowarek to help them come up with a new online marketing solution for the book store, The BookLoft. The Bookloft is a small independent bookstore based in Great Barrington Mass which has a very solid local following. The old site had an awkward user interface, an […]

The Meat Market Jeremy and Emily Stanton have had a dream to create a business around grass fed and non antibiotic meats in the Southern Berkshire area. We create The Meat Market to help them raise money for a startup. They had received strong support from local farmers in the Southern Berkshire area. I built […]

Volunteers in Medicine Berkshires – Created a parallel site vimberkshires.com for people to actually find VIM under the keyword space of ‘free health care in the Berkshires’ – VIM Berkshires – etc – They migrated the primary site to a BlueHost account, built a new site and did a permanent redirect to the primary domain.

When Seth and Mitch Nash, the creative geniuses behind Blue Q, asked me create a blog for them to help bring them into the social network scene, I jumped at the chance. “Since 1988 Blue Q has been putting an entertaining spin on everything from gum to magnets to lip balm to breath sprays to […]

A Way To Garden – Created Margaret Roach’s initial WordPress site – Introduced Margaret to WordPress and it’s power of getting indexed in any keyword space with Google – set her up with my developer/programmer at the time, Rus Miller. Started with shared hosting at BlueHost – due the acceleration of traffic, migrated her site […]

RetroRenovation Pam Kueber had a blogspot site for about 18 months about postwar design and the American Ranch aesthetic. Her traffic hovered at about 1200 uniques a month. Created a Bluehhost account and bought the domain RetroRenovation. Pam’s current traffic is running at about 35,000 uniques a day, and her site now dominates the Retro […]