Seo How To

Links are the lifeblood of online marketing. Not only do they drive people directly to your site, but a large number of high-quality links will improve your Google Search rank, bringing in even more visitors. When posted by an unreliable site, however, links can harm your rank, causing you to lose customers and even incurring a penalty for “unnatural links.

Building a strong link profile can be difficult, especially considering recent changes to Google’s search algorithm. Some may go as far as to ask: Is link-building still relevant in SEO? If so, how has the “rules” changed? Moving forward in 2017, what can you do to improve your link profile get rid of the potentially toxic links that are dragging your ranking and your user ex ...

… just snap your fingers and instantly become an SEO expert. Maybe you’re not even sure exactly what SEO is or what it entails. Furthermore, you’re not sure if you should do it for your clients. Maybe you’re better off simply sticking with your primary niche of web/graphic design. In order to determine what your best move is, you’ll want to ask…

… page? You’re definitely going to need an optimized website and to activate your social media channels. But that’s just the starting point. The real challenge businesses face with their SEO is committing to doing it for the long term. Google has adjusted its algorithm to reward sites that have fresh content, which means if you want to keep your site…

… getting started. There are countless opportunities that web designers can and should leverage from the same client. One of these services is Search Engine Optimization, what we all call SEO. Do you know how to design for SEO? When I talk to web designers, most of them claim to know that SEO is a necessary a skill for a web designer. Many, in fact…

… How Could a 301 Redirect Be a Bad Idea? When you are making major structural changes to a website, ensuring that you’ve gracefully depreciated any old pages is absolutely essential. A lot of people will tell you that using 301 redirects on all removed URLs is the best way to stay on Google’s good side in terms of 301 redirect strategy. The SEO…

… started and earn a nearly effortless extra income. All you need to do is read the article, implement the suggestions, and reap the rewards. This is not some get rich quick scheme, or some sort of scammy and unethical approach to business either. I am going to show you how you can offer SEO services with no experience, deliver massive value…

Too many companies only focus on top of line growth. Savvy business owners know that often the easiest path to growth their profits is to focus on their margins. Here are 5 concrete ways to improve your margins and earn more money.

I recently wrote about 7 Reasons Why Your Business Should Invest in SEO, which generated a fair amount of views and shares. I thought I would do a followup article to address a specific side of Search Engine Optimization; Local SEO. Why? I think the better question is, why not? But I digress. As [...]

… If you have a business, you might already have a Google My Business account . If you previously had a Google Places account, you’ve been automatically switched to Google My Business. However, if you haven’t visited your account in a while, it’s time to make sure your information is current and correct. This Google My Business Audit will give you…

… When it comes to building inbound links, many search marketers (myself included) would put link building near the bottom of the list of ‘SEO tasks I actually enjoy doing’. In the age of Penguins, Pandas, and Hummingbirds (oh my!), it’s only getting more and more difficult to identify and act on quality link building opportunities. Fortunately…

… to reflect pricing & offering changes, as well as newly available tools and solutions. The post How To Verify Your Website with Google Plus/Google My Business appeared first on SEO Software | Inbound Marketing Software | UpCity. …

… submitted your site to Insider Pages. With a listing in this directory, you’ll be that much closer to gaining local relevance within your area, and increasing your ability to control your web presence. Guiding you through dynamic or complicated online marketing tricks for little or no cost is just one of the business-increasing services Up City can provide. Visit www.upcity.comfor more ideas. The post How to List your Business on Insider Pages for Free appeared first on SEO Software | Inbound Marketing Software | UpCity. …

… Marketing your business is not a simple process. It requires endless planning, adaptation to your market and follow through of purchases. However, modern technologies, made possible with the advent of mobile technology, are transforming how you market your business. Today, more customers are connected to the internet than ever before, and how…

…, yet when time is of the essence, knowing how to get the most out of your maintenance schedule will keep your page rankings and number of visitors high without requiring a full time commitment. Working within a SEO software platform can further assist small business owners in managing their online presence and ultimately generate a greater number…

… with, but quite frankly, using a simple Google search is one of the easiest ways to understand the quality of the companies and websites that you are up against, and understand how you can dominate local SEO. For example, if you’re an online marketing company in Denver Colorado who specializes in SEO optimization, then a simple google search of “Online…

… If you do online marketing for local businesses, you’re familiar with the unique challenges that come with local SEO versus non-geospecific SEO campaigns. Here’s the point of this article in a single sentence: I explain how you can boost the local SEO for any client. Local SEO is much more nuanced than traditional SEO. Frankly, I think it’s…

…). The footer is one of the places where SEOs of yore went overboard in their optimization efforts. Here are some telltale signs of an over optimized website footer: Lots of copy. The footer should not contain huge amounts of copy. I’ve seen footers with 1,000+ pages of raw keywords. This is a violation of user experience best practice…

…, it may be the most expensive consideration outside of employees’ salaries. Content will vary in cost depending on type and context (e.g., blogs, whitepapers, videos, case studies). Take a look at The Content Factory’s take on the varying costs of web content. They price an “SEO blog post” anywhere from $80 to $950 depending on the length and how…