Tag Archives: Germany

During the holiday season of good will, visiting with lonely or isolated seniors makes a difference, and marketing is doing its part to bring the message to forefront.

What is it like to age in isolation? There’s a way to learn if you don’t know: ask someone who’s living it. (license)

According to the “American Community Survey Reports on Older Americans With a Disability,” “During 2008–2012, 29.9 percent of the older population with a disability lived alone, [and] 9.2 percent lived in group quarters, such as a nursing home…”

Percent of elders with disabilities who live alone or in nursing homes. (license)

With 39 percent of our elders with disabilities in America living without family, and more without disabilities living alone, the country has an elder crisis with loneliness, and advertisers worldwide are addressing it.

According to the John Lewis Partnership of the United Kingdom’s website, “1 million older people go for a month without speaking to anyone.”

They’ve posted a captioned holiday video about a young woman on earth who sees a senior man on the moon and attempts to communicate with him.

Don’t be surprised if you are a celebrity. According to the website, “Since visitors may be rare, the activities director will probably put your visit on the calendar of events so that residents can look forward to it.”