A Houston Marketing Company Used Zoom to Make an On-Demand Live Video Chat Feature for Websites

May 2223:582020

Lead Optimize, an outsourced marketing company in Houston, TX

Lead Optimize created a Zoom On-Demand tool for clients who want their clients and prospective clients to be able to call them via a live video call. Using Zoom as the platform, they developed a system that enables live chat calls for sales and support functions.

Houston, TX – May 22, 2020 – When COVID-19 hit, a sales team for a Houston area manufacturer realized that the face-to-face interactions their clients value so highly would be difficult – and even unsafe – to provide. So, they called Lead Optimize Outsourced Marketing to ask for solutions.

The solution-finding discussions covered all the marketing options available to make their salespeople more visible and, mostly, more available to their clients. The total solution Lead Optimize is implementing and managing includes several methods of marketing and sales support ranging from personalized postcards to marketing automation workflows and more. It also includes various uses of video, including a new tool created by Lead Optimize that they are calling “On Demand” Zoom meetings.

Chris Denny, President of Lead Optimize, describes how the solution came about. “A big part of the goal is to make people more available. Our marketing automation solution includes a meeting scheduler people can use to choose an available time on your calendar and schedule a Zoom meeting or phone call with you but we wanted something that is more like knocking on your office door. The On-Demand Zoom tool came about from that desire. We’re excited about how smoothly it works.”

The Zoom On-Demand tool allows someone to start a Zoom call with you via your website similar to how they would use an online chat feature. They simply enter their name and email and are immediately taken to the Zoom “waiting room”. Meanwhile, you (or your salesperson or customer service) receive an email and a text message with a link to the meeting so you can start the conversation.

The tool is available now in beta for a few clients and may be made available to other companies upon request. Contact Lead Optimize for inquiries or interest in the tool for your business.

About Lead Optimize

Lead Optimize is an outsourced marketing department for manufacturers, construction companies, and service businesses – especially those with sales teams. Based in Houston, TX, Lead Optimize is in the process of developing a presence in the Denver, CO area.