The Challenge

Who is in Charge?

Surveys show that older kids spend over 50 hours a week and growing. Family interactions, imaginative play, and grades drop when media increase.

Unsupervised media-soaked children consume junk media, just as they do food, and restriction is not enough.

After a decade of intense and increasing media consumption by children, there still is no systematic, practical and comprehensive family resource to help parents provide healthy media consumption to their children.

“Parents who are confounded by the digital age, parents who are worried about its effect on their children, parents who recognize that resisting it is of no avail---which is most parents---will find this book enormously helpful."