SHIFTAZINE is about celebrating what is out there, already in your life, right in front of you.
SHIFTAZINE aims to give some useful insights, to pose some questions, and to make you look at everything differently.
Hopefully, it will help shift the contemporary perception of beauty and aesthetics.
SHIFTAZINE is created by Jacqueline Hill and is associated with DESIGNASAW.

21 March 2012

15 March 2012

I know a very clever young designer, who lives in Newcastle, Australia. Her name is Fleur Bennett. She is talented, down to earth and very witty. She sent me these drawings, now I am sending them to you. ENJOY!

"Dear Jack-Attack

This series is called 'Some People I've Met Lately' although
there is one image of Bob Carr titled

''Geez Bob, You're A Smug Fucker' (but I've
never actually met him). Generally each character has his or her own title such
as: 'I'm Just with him for his Brain.' or 'The Train from Gosford is Fraught
with Danger and Bogans' and 'Getting my Hair Cut Seemed Like a Good Idea at
the Time.'

I'm inspired to draw by people I meet or see in the street
or even in the paper. I get very excited when I see one of those old men with the
ears and nose that never stopped growing and a face full of character lines, I
find RSL's are an excellent hunting ground for great faces. I just love the
infinite possibilities of the human face...I mean we all have two eyes, a nose and a mouth, yet each of
us is instantly recognisable as our own person.

Artworks are drawn using gouche and ink on canvas. Canvasses
are 4x4 inches in size. Each image takes one to two minutes to draw - any
longer and I find you get done for harrassment or worse... let's just say an old bloke
with a skinful of shandies can be tough to shift. At the moment I seem to be
going through a blue phase, i'm not sure how long this will last.

I like to stick my artworks to the fridge (on magnets) for a
while before I group them because then every time I open the fridge (and lets
face it - it's quite a bit) I can figure out what order they look best in and how I can
improve future artworks."

04 March 2012

Grannie squares are so not hip, or cool, or designer. However, when you shift the places you expect them to be seen or how they are used, you have a grannie square of an entirely different colour. Found this very amusing and visually exciting animal head in the window of Garden Life which is on the corner of Cleveland and Young Streets, Surry Hills, Sydney, the other night. (On my way home from a very successful Mardi Gras) What a delight! Get that wool and crochet nettles out. Get square.

An online magazine about all the things that one thinks are ordinary but are really extraordinary. It looks at interiors, styles, foods, objects, and just about anything that constitutes a beautiful internal life.
SHIFTAZINE has been created and developed by Jacqueline Hill over the past few years while she has been working in the world of visual communication. The overall design and art direction, images and text are created by Jacqueline Hill in the most part, although like minded friends contribute to the project from time to time.
This design venture is an attempt to find out if the new formats of visual communication can be successfully combined with the established processes and dissemination of information. Its a brave new world out there, where the old rules do not really apply and the new ones are still fuzzy. So Jacqueline is keen to experiment, create, communicate while bringing SHIFTAZINE to life.
SHIFTAZINE will hopefully be a vehicle to shift people's attitudes in a positive and constructive way - to become inventive and have some fun with reinventing.