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We have covered California based solar installer Sungevity’s many attempts to grab headlines and promote their eco-business, including publicizing actor Cate Blanchett‘s investment in the company, and their generous offer to outfit the White House with solar panels.

And yesterday the company announced that it will be launching Sungevity.org, a platform that offers nonprofits and schools the opportunity to earn money when they send customers to Sungevity.

So it seems fitting that just like their previous endeavors, Sungevity went full force and threw a star-studded event to launch the site.

Actors Helen Hunt and Ed Begley Jr. hosted a party last night in the Pacific Palisades to kick off the announcement. According to Sungevity, Hunt recently installed a 7 kilowatt solar system in her home, and Begley has been a longtime environmentalist and outspoken activist.
Their new website states, “Bye-bye, bake sales… Hello, clean energy!” and claims that “For every Sungevity Solar Lease customer a participating school sends our way, Sungevity donates $500 to the school and gives the customer a $500 American Express gift card (or the school can opt to collect the full $1000).”

That sure beats what I used to have to do, sell wrapping paper door-to-door!