Even with zero interest in fashion, anyone with an Internet connection would have caught wind of the recent wildly popular H&M x Balmain collaboration. In fact, the worldwide day-before lineups, inescapable social media buzz, and record sell out times made people everywhere sit up and take notice. And it made us wonder: why do top designers go mass market?
A Little History
Image credit: Thechanelphile.com
Whenever a high end designer launches their own label, they start with a signature (usually eponymous) haute couture line. These lines are us...