Profile Information

I'm an internet marketing consultant in Chandler Arizona. I'm passionate about SEO and the internet. I love how it is constantly evolving and marvel at the impact it is having and how it is changing the world before our eyes. I am adamant about learning and commit myself to applying new knowledge to better myself and others.

Full Name

Joe Mangum

Display Name

JoeMangum

Job Title

Owner

Company

MESSEO Marketing

Type of Work

Business Owner

Location

Arizona

Favorite Thing About SEO

SEO is constantly changing which requires me to continually improve.

Favorite Topics

Content, Analytics, Search Engines, Social Media, Business Practices

Blog Comments & Posts

As you've probably heard, Google has done it again! Yes, they've done it again. They changed the game. With the unveiling of their latest attempt at providing more personal search results, Google plus Your World is causing a lot of "GASPS" in the SEO world.

That's true, but no matter how much the "people" demand it, it's not going to happen so long as Facebook and Twitter are unwilling to allow Google to index their content. For now, I think the three are too afraid of each other to cooperate in such a deal. Money talks though, so if the price is right and it makes sense then perhaps that will change. For now I think Google is just fine using the leverage to improve their own social platform. And it's good for them because they can combat the idea that they are using it to boost themselves by condeming the other platforms and saying, "they wont cooperate us."

By footer ads I believe you're referring to the ads on the right-hand-side below the Google+profiles correct? I think you raise a good point though. For me, the Google+ profiles on the top right of the results draw my eyes toward the right side of the page where before, I think most people rarely paid much attention to. Then, naturally, you drop down to those results beneath it since you're already there. I can see CTR possibly increasing perhaps for a little while on the 7-10 ad results. However, It may drop back down after people grow "Google+ blinders" for those top right results... if that were to happen.

I've been thinking a lot about that as well. My opinion is it will happen soon. Google isn't going to miss a chance to make some big money from advertisers who want to make sure their Google+ page is performing... given the impact it's going to have in the search results.

You're right, I mis-spoke when I said the right-side-ppc results have been replaced. What I should have said was that they have been "re-positioned" further down the page as the top right section is now showing the Google+ profiles and pages as you stated.

I think CTR will definitely be affected. Google (and I'm sure you could confirm) has already said that adding social extensions to your ads make it more likely that your ad will be clicked. I can see this having a pretty significant affect on the search experience as a whole, and my suspician is that it WILL favor PPC advertisors... and Google of course. :)

Thanks Simon. You're right, it's definitely changing the way we have to work. I'm a fan of Google+ because I think it's clean, simple and offers some well thought out features that Facebook only considered after it's launch. However, the barrier to entry for a SM site that is trying to compete directly with Facebook is just too high IMO for it to be successful simply because it's slightly better "functionalitywise" than Facebook. It's a little disconcerting that Google is trying to force the success of Google+ just because they can. It's for that reason that I think, at least for now, it is going to be used mostly for SEO and internet marketing purposes than anything else. While the "real interactive" social medai continues through Facebook, Twitter, Pinterest...etc.

Honestly, I think eventually what we do will simply make a loop back to it's origin. It will be called "Marketing." Straight up. It's already a MUST for any business to consider as part of their strategy for success. When someone says, "I need to market my business," I think people will just automatically assume that inbound marketing is a part of what they are referring to.

With SEO becoming such a buzz word and everybody feeling all giddy about optimization, CRO often gets forgotten or paid little attention to. I like this example because it shows how much work is usually required for a website to reach its full potential. I never trust SEO firms that promise ridiculous amounts of traffic and never mention anything about converting that traffic. I've even turned clients completely away from SEO (I'm an SEO) because I felt like their site had plenty of traffic but simply needed to be optimized to better convert the existing traffic to paying customers.