If you’re an NFL fan, the debut of the site is likely a pretty positive thing. If you’re the publisher of a subscription based contract furnishing industry website with the same name, you might feel differently.

Traffic to MMQB.com will likely hit an all-time high today (the King site is available at themmqb.com, which re-routes to its official hub at mmqb.si.com), although viewers looking for features on the Cowboys training camp will instead find an extensive amount of content about the business of office furniture.

“Through a third party they wanted to pay $1,500 for the domain name about two months ago. I countered at one millions (sic),” MMQB.com editor Michael Wolf told For The Win via email. “That was it. So far my page has seen over 13,000 extra hits this morning compared to a regular Monday Morning. Three people actually paid for a subscription then wrote to cancel when they realized – which was pretty obvious to begin with – that my site wasn’t really about football. We’ve been publishing since 1990 and on the web since 1996. Go figure.”

Our solution? Combine the two sites. Regular readers of King’s former MMQB column on SI.com are used to his beer and coffee recommendations. Throw in some regular office chair and desk endorsements and boom, problem solved.

A contract furnishing industry website is likely to see a huge spike in traffic Monday.

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