Yes Ben - this happens in all areas of life -- a consistent and sometimes shocking extrapolation of the Pareto Principle, or 80/20 rule. In most companies 20% of people generate 80% or more of the profits. In volunteer organizations it is a time-tested understanding that 20% of the volunteers will do 80% of the work. So the question is of course then: What must you do to be in the 20%? Your suggestions of filtering and creativity are excellent – I would also FOCUS – as your filtering and creativity need to be focused in an area of "passion + competency" so that you will apply the discipline and effort needed to succeed at a high level – while still enjoying it. Great post - look forward to more - John

Until about 10,000 years ago, humans were living in hunter-gatherer tribes. The strongest and fastest members of the tribe would go hunt food and the rest would hang back and take care of household chores like gathering firewood. Today, it seems people are engaging in a social media version of t...

Valeria - thank you so much for posting these quotes – exactly what I needed right now, as I'm starting off on a big new marketing project and these were fantastic reminders of what to keep focused on. Much appreciated my friend – have a wonderful and relaxing Fourth of July and I very much look forward to your blog for the rest of the year. Take good care – John

Marketing quotes 2011 View more presentations from Valeria Maltoni. We're more than halfway though the year, and now is a good time to share some of the quotes and thought starters I've been using to guide marketing activities so far. Today it's Independence Day in the U.S. We don't nee...