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ASPCA Mobile

I subscribe to as many non-profit mobile programs as I can find (send me yours). I work with NARAL Pro-Choice America on Txt4Choice, but also helped launch The Humane Society’s mobile program, so I’m particularly interested in the messaging from ASCPA mobile. I have to say, I just don’t get it. I mean, I understand why some people would want a weekly dog or cat tip to their phone (though I’d love to find out how many subscribers there are and to hear from recipients what they think of the messaging), but I really didn’t understand their receent legislative alert:

This is the only SMS legislative alert I’ve had from them, and it asks me to go online. The website doesn’t seem to be at all mobile friendly (though I’m viewing from an iPhone, so perhaps they’re detecting browser and serving pages accordingly) and asks me to send an email. For goodness sake, why not help me call my legislator? Or let me submit an SMS that is forwarded to my legislator? It seems much more likely that folks on the hill can make use of short sweet text messages actually written by constituents than long boring form letters that are repeated by the thousands.