digEcor appoints new Sales Director

Ben Fuller has joined the digEcor team as the new Director of Sales for Central and South America, which will also involve global business, product and marketing development responsibilities.

With a background in game design, product development and sales, Fuller has spent seven years developing products in the entertainment and technology industries.

“I think digEcor creates a magical marriage of the two industries,” said Fuller. “I always loved watching someone having a great time playing a slot machine that I had designed and I believe I will have that same experience at digEcor. I love the challenge that ever-changing technology brings to the table and developing that technology in non-traditional spaces such as in-flight.”

Fuller spent two years in Mexico City when his employer, International Game Technology, ventured into Mexico for the first time. He was responsible for directing operations, product management and sales.

“I believe that we can be more aggressive in the marketplace and pursue more partnerships as well as differentiate ourselves from the competition with unparalleled service and offerings that our competitors simply won’t have,” added Fuller. “It won’t be an overnight change, but I firmly believe that we will look back in a year or two and be amazed at the change we’ve created.”