For those working in information and content strategy, Documation 2017 promises to hold some interesting developments. The event takes place in Paris later this month (29-30 March) and, for the first time, content strategists and information specialists will come together …Continue reading →

Many brands are creating a content mess by adopting brand ‘storytelling’ as their main content marketing strategy. Danny Chadburn Head of Content at Ayima, looks at where it all went wrong and says that treating your content more like a product would …Continue reading →

User assistance across digital channels is a fast-growing field that stretches from video tutorials to social media to email marketing. For our next Q&A, we’re moving up the career ladder into management to go behind the scenes of Matt Pierce’s …Continue reading →

We wanted to know more about adaptive content and how it can be used to boost our clients’ bottom line, so earlier this month we asked author, content strategist and adaptive content trainer Noz Urbina of Urbina Consulting for the FAQs. …Continue reading →

We end our five-part series on adaptive content, with Noz Urbina’s list of training resources, providing useful next steps in learning more about adaptive content. You can catch up on all posts in the series here.

In the third of our five-part series on adaptive content, Noz Urbina looks at how adaptive content is changing the way content professionals work, the kind of skills needed and where the new generation of content modellers is coming from.

In the second of our five-part series on adaptive content, Noz Urbina explains content models, and why they are important to adaptive content. Content model – a definition and example Yesterday we looked at what adaptive content is and how it helps …Continue reading →

In the first of a five-question guide to adaptive content, we ask Noz Urbina, content strategist and founder of Urbina Consulting, to explain adaptive content, and how it creates both efficiencies for businesses and more relevant content for customers. What …Continue reading →

You’ve been a content consultant or agency content strategist for a few years, so what’s next? Find out what life is like as a head of content marketing or content strategy from our latest interviewee, Murray Cox, who formerly led …Continue reading →

Posted onOctober 22, 2014byFirehead|Comments Off on Eight digital brand communication trends you should be on top of in 2015

From SMEs to multinationals, companies are well aware that communicating their brand is an essential part of doing business: who they are, what they do, why customers should buy from them. But the channels for digital communication have exploded with …Continue reading →

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