Your logo is not your brand. Brand is a nexus of consumer perceptions and emotions about your company and its products. Logo design, identity design, branding, content strategy, copywriting, customer relations, and the actual quality of your product work together to create your brand. Where does the web design team fit in? Brand identity development as it relates to the web. Identity systems and brand development.

The concept that launched a thousand site redesigns. For years, web designers have coveted print for its precision layouts, lamenting the varying user contexts on the web that compromise their designs. Responsive design advocates that we shift our design thinking to make a virtue of these constraints. Using fluid grids, flexible images, and media queries to embrace the ebb and flow of the web.