August 16, 2016

Bags of Hope Campaign : Make your purchase meaningful for World Vision Kids

Robinsons Supermarket, Unilever Philippines and World Vision united together and launched the “Bags of Hope” campaign – which aims to help World Vision Kids with their education and their future.

Packing hope in a bag is possible with the help of Unilever Philippines, Robinsons Supermarket and World Vision through Lady’s Choice’ Bags of Hope.

With what began as a child sponsorship endeavor in Malabon in 2007, blossomed into a relentless commitment for continued and growing support for children in more communities. It inspired the launch of “Lunch Box of Hope,” and eventually gave rise to the “Bags of Hope” we know today.

Lady’s Choice Bags of Hope is mounted each year together with Robinsons Supermarket to help in the education of World Vision kids. In the early days of the campaign, P5 is donated to World Vision for every Bags of Hope pack sold. Recognizing the growing needs of kids and the yearning to extend greater assistance for their studies, Unilever donates a set a school supplies for each Bags of Hope pack sold on top of the free school bag included in each pack.

On its 9th year, Bags of Hope ensured to help more kids in their education. Bags of Hope was able to donate Php 1.1 Million pesos worth of school supplies that benefited 15,000 students from World Vision-assisted communities. Through this support, beneficiaries are ensured they go to school equipped with what they need to learn.

Lady’s Choice not only makes delightful sandwiches and salads for the family, it is also packed with renewed hope towards a better, brighter future for children.

To help World Vision Kids with their education, Robinsons Supermarket, Unilever Philippines and World Vision unite together and launched the “Bags of Hope” campaign.

One may be a committed donor through buying the Bags of Hope pack. One can choose from purchasing 470ml Lady’s Choice Mayonnaise, Ham or Bacon spreads. Purchase will automatically entitle one to receive a “collectible school bag” which comes in four designs while concurrently giving out school supplies as donations for World Vision Kids to support their education.

Let us bring back the children to school and share the Bags of Hope to give a child a chance in life.