One issue to consider with self-links is that the page name might not be constant. Flow posts for example are displayed in several contexts including timelines. Users might expect the 'self' to follow the actual page URL.

Originally we considered styling self links with CSS (attribute selectors), similar to red links.

One issue to consider with self-links is that the page name might not be constant. Flow posts for example are displayed in several contexts including timelines. Users might expect the 'self' to follow the actual page URL.

We're consistently rendering against the topic now (except board header, which is rendered against the board).

Originally we considered styling self links with CSS (attribute selectors), similar to red links.

On a single board, topic A might link to itself. Then, topic B might link to topic A. Only the self-link should be bold. Topic B's link to Topic A should appear as a normal link.

Thus, to do it with CSS/LESS we would have to post-process. E.g. convert the above into the following LESS: