One very large segment of the Promotional Products Industry
is personalized logo bags. It may not be quiet as popular as personalized hats
and shirts but it is the third most popular form of advertisement when it comes
to promotional products. Bags such as travel bags, brief bags, and tote bags,
can be useful and are durable enough to last a lifetime. Therefore, a bag with
an embroidered or printed logo can be and excellent way to promote your
business. Whether you are giving custom bags away as a giveaway or whether you
are offering them as perks for your employees,a bag with your logo on it will go a long way. Bags and cases have a
number of different uses so there is a good chance that the person you are
giving the bag to will use it at some point in his or her life. This means they
will be a walking advertisement for your company and your logo and company name
will be viewed by many. This means your return on investment is high. Within
the bag category, tote bags, or as some call them totes, are used by many
companies as a form or marketing because they are cost friendly and very
useful. Most women own several totes and use them for a wide variety of reasons.
This means they use them frequently are more likely to use a free tote than a
free duffle bag. Since a tote bag is less expensive than a duffel, it makes
sense that businesses will often choose the tote as their choice of logo bag.