This is the first of two episodes with Michael Norris, Consumer Research Manager at Resonance China.

This first episode is all about ecommerce! First, we go over the best platforms for luxury ecommerce in China and dive specifically into Secoo and why this underrated dark horse needs to be on your radar.

Then we shift over to one of the hottest topics of the year, e-commerce mini-programs. Michael shares five e-commerce rapidly growing e-commerce mini-programs you’ve probably never heard of and why they are such a big deal. Then we talk about the trend of WeChat influencers opening mini-program shops as well as the company LOOK who is powering the infrastructure behind many of these top WeChat influencer shops.