Tips to make your next trade show a worthwhile marketing experience. We recognize the value of ag trade shows and how these events support our marketing goals. We get the opportunity to connect with farmers, retailers and other industry influencers. Where else can you personally interact with so many of your target audiences in just ... Read More

Farmers get to know more about ag brands; ag marketers learn more about their customers. Facebook Live has emerged as a great marketing tool for brands and customers to connect, especially for ag events. Facebook may not have had farmers in mind when it created Facebook Live, but it’s a perfect social media channel for ... Read More

Farmers are increasingly active on social media, are you missing out? More and more farmers are actively engaging in social media platforms, for both personal and business reasons. Understanding how they’re using platforms like YouTube and Facebook can enable your brand to deliver useful content at the right moment. In its early days, social media ... Read More

Making the point and making it portable: engaging a farmer on-the-go. According to a Farm Journal Media survey, the majority of farmers already use smartphones and tablets. Nearly 90 percent of farmers will soon own a smartphone. In addition, 75 percent use smartphones for email. Is your email readable on a smartphone? If you create ... Read More

In the world of ag, online customer advocacy is rapidly becoming the initial research and “kick the tires” opportunity for your brand. Farmers are like us. Sounds obvious enough, but sometimes it takes some good old-fashioned conversation to remind us of that. While home the other weekend, I was talking to my dad (an Illinois ... Read More

Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.