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As the world’s top business leaders put customer experience at the heart of all initiatives, martech investments have proven a key differentiator. The Adobe/Econsultancy 2018 Digital Trends report shows those companies exceeding their business goals had the following key points of difference from their lesser peers: Unified strategy focussed on content and customer experience WellRead more

Global hotel chain Meritus provides exceptional luxury accommodation services to customers from around the world. Meritus sought to expand their renowned customer service experience with the introduction of a more digitised marketing management platform. Coinciding with their plans to develop and grow their property portfolio, Meritus consulted with Traction Digital to implement a campaign managementRead more

Press Release: Traction Digital, part of the IPMG Group has been recognised for Specialization in Adobe Campaign. It is the first agency in APAC to meet Adobe’s rigorous standards for Campaign Specialization, joining just two other partners globally. Traction and its parent IPMG have both invested in developing the skills required to design, develop, sellRead more

Keep spotting #AdobeSymp posts in your Twitter feed and wishing you attended Adobe Digital Marketing Symposium this year? We’ve put together a few of our favourite points from the speakers that attracted 3,000 of Asia Pacific’s sharpest digital marketers to Sydney and Singapore this year: Smash marketing silos One of the most exciting aspects ofRead more

The Adobe Digital Marketing Symposium in Sydney & Singapore expose how digital has reinvented marketing, and how leading brands have taken digital dedication all the way to the top of their organisations. To take an extreme example, Adobe themselves now spend 74% of their total marketing budget on digital – triple the industry average,Read more

We’re proud to have sponsored Adobe Digital Marketing Symposium in Sydney and Singapore, as the most experienced Adobe Campaign partner in Asia Pacific. In anticipation of the event, we caught up with the Adobe Campaign team to talk about the key areas we’ve delivered for our clients. One of the issues that kept coming upRead more

As official service providers for Adobe Campaign, we’re delighted to hear that Gartner named Adobe a leader in their most recent Magic Quadrant for Multichannel Campaign Management. Adobe Campaign provides industry-leading campaign, offer, and personalization management capabilities for sophisticated automation and execution of marketing programs across all online and offline channels in real time. TractionRead more

We’re delighted to announce a significant new partnership with Adobe Systems, allowing us to deliver full service campaign and promotion management solutions for an even wider range of capabilities. Specifically, we will now be offering services for marketers who will be using Adobe Campaign, an intuitive, automated way to deliver one-to-one messages across online andRead more