Snoop Dogg Details Reggae Album Snoop Lion Produced by Major Lazer

"I wanted to bury Snoop Dogg and become Snoop Lion"

Snoop Dogg has revealed the details for his latest project, the reggae album released under the moniker Snoop Lion. Diplo and Major Lazer had a hand in the production of the record, which is called Reincarnated. The project came about somewhat accidentally-- Snoop originally visited Jamaica with the intention to focus on his music in isolation but found himself so "deeply affected by the people of Jamaica" that he "wanted to bury Snoop Dogg and become Snoop Lion."

"I went to the temple and and received the name Snoop Lion from the Nyabingi priest," Snoop said in a statement. A documentary is set to accompany the album, chronicling Snoop's experiences with Rastafarian culture and his time in a Jamaican studio with Diplo. It will premiere at the Toronto International Film Festival September 7-8. But it doesn't stop at a documentary: Snoop has launched a non-profit initiative called Mind Garden that will allow community gardens to provide nourishment for Jamaican kids. And he's putting out a photo book. He says he's not into rap anymore, at all. Okay!

No release date has been announced for the album, which will be out through Vice. Listen to the first single, "La La La" above, and watch the documentary trailer below, followed by a clip of his performance of the song at Montreal's Osheaga Festival.