1st Step – Decide for whom you are making the link bait

2nd Step – Research the topic

Decide what this buyer persona would enjoy talking about – what would be this link bait that he/she would be eager to share.

The best way is to see what your competitors have been up to. See what companies with similar buyer persona have created to attract “this specific” buyer – that could be a FREE tool, large eBook or maybe a webinar?

Tools like similar web can help you to find other companies that are targeting buyer persona like you are.

And SemRush can help you to see which page on their page has been able to get the most traffic and with what keywords.

3rd Step – Design and create something better

There is no magic sauce in this step.

You must figure out in what way you can add more value to your link bait than you competitors.

Once, you do that – you must allocate time to outperform your competitors.

4th Step – Market and build links to your link bait

More often than not if you have found a good niche for your link bait – it will take off.

If not, you will have to sweat to market your bait. Here are 128 marketing tactics (FREE eBook attached) to get your bait in front of people.