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Thursday, 31 January 2013

FioreRx Press Release

FioreRx Announces Initial Product Launch and Plans Contest to Pick Colors for New Spring Line of Antifungal Nail Polishes

ATLANTA, Georgia, January 28, 2013 – FioreRx, a start-up company founded by podiatrists to address the problem of nail fungus, officially announced the launch of its much-anticipated FioreRx line of nail polishes that use an FDA registered formula to fight fingernail and toenail fungus.

“Fingernail and toenail fungus infection, or onychomycosis, is a serious health and cosmetic concern that is only going to become worse as the popularity of using nail polish on fingers and toes continues to grow,” says Dr. Jason Morris, a co-founder and one of FioreRx’s product development team. “For quite some time now, our team of specialists in the field of podiatry has been developing an FDA registered formula that uses dual active ingredients to defend against nail fungus infections on fingernails and toenails. And we invested a lot of time and effort into creating products that will appeal to the fashion-conscious as well. We are extremely pleased to offer an over-the-counter antifungal nail polish so people can feel confident that their nails will look stylish at the same time they are being protected from nail fungus.”

The initial FioreRx antifungal nail polish line offers a fashionable selection of colors including a fun and flirty Pink Peppermint Pie and a deep red classic appropriately named Red Velvet Cake. Another selection, the Almond Milk Matte, was developed with men in mind and goes on clear with a subtle flat finish. The Rock Candy Clear was designed to work as a base coat or a shiny top coat.

“Nail polish for men is a growing market,” says Dr. Morris, “and we may have hit a home run with our Almond Milk Matte, which provides a subtle finish for men who are interested in protection from fingernail or toenail fungus as much as cosmetics. The response to our matte polish and the clear base coat has exceeded our expectations and help to fuel our enthusiasm for developing more lines and selections.”

In addition to announcing its initial product launch, FioreRx also announces the first contest to pick its forthcoming Spring Line of nail polish colors. Grand prizes for the contest include a year’s worth of FioreRx Antifungal Nail Lacquer, as well as a host of other prizes and discounts up to 70% in some cases.

“Response to our initial line of antifungal nail polishes has been wonderful,” says Dr. Morris, “and we had so much fun selecting names for our color selections, we decided to let everyone in on it. The contest rules are simple; just visit the FioreRx website (www.FioreRx.com) and click on “PROMOTIONS” to learn more. The contest runs the whole month of February.

All FioreRx products are physician-formulated and professionally engineered in a manner that combines science and nature. Each nail polish selection contains FioreRx’s proprietary blend of Undecylenic Acid, approved by the FDA to treat and prevent the microorganisms that cause nail fungus, and Propolis, a natural resinous mixture commonly used by doctors in wound care that has been proven effective in fighting bacteria, viruses and fungi.

About FioreRX

FioreRx, LLC is a Georgia based company established by podiatrists to address the void they see between real medical need and a client’s desire for beauty. Over the past decade the FioreRx doctors have seen thousands of patients with real medical needs that must be addressed to improve a patient’s standard of living. FioreRx engineers pharmaceutical grade products with an eye for beauty. All FioreRx’s products are physician formulated and professionally engineered in an FDA Listed facility. We believe this combination of medicine and science allows our clients to enjoy the benefits of improving their health and look beautiful doing it.

All our products are designed to be beautiful on, so you are beautiful when you take it off.

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