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NIKE REACT - Redefine what is possible. Challenge the existing.

All Informations here!

This summer, Nike is debuting a revolution. It's a significant breakthrough in footwear foam and the name says it all: Nike React! Never has a cushioning system in the Swoosh's history been as reactive as this one.

Nike React Instant Hops Video

Let them Ballers speak!

The Nike design teams did a great job with the React cushioning system, but success is no accident. They took the rare trifecta of the attributes LIGHTWEIGHT, RESILIENT and DURABLE and redefined what is possible. Thus, the road to Nike React began with testing different ingredients to see which composition would yield the perfect outcome. The result? One to be proud of. Listening to the voice of the athlete, the design process was powered by athlete data. 2 000 hours of basketball testing - how players move, in what direction and with which force they move, how they land, where they land - were endured in the Nike Sports Research Lab in order to develop pressure maps for the foot that show exactly where an athlete needs support. This was the very first crucial step to a full optimization of cushioning and traction.

Pressure mapping

Simply put, the Nike React was developed to deliver a greater energy return than any other Nike basketball foam before. On the one hand, the full-length foam pad reacts swiftly to every quick cut and every step, is soft and springy, but on the other hand, it bounces back in its original state, is stable and ensures a consistent underfoot. The Swoosh developed a shoe that makes you feel just as fresh in the end of a game as you feel in the beginning. No fatigue legs after jumping, cutting and going up for a rebound - mission completed!

Technical Features:

DURABILITY & COMFORT: Premium suede upper in OG colorways

SEAMLESS FEEL: Integrated tongue in forefoot

STABILITY: Synthetic leather heel with anatomical internal padding

LOCKDOWN & STABILIZATION: Flight Web lacing system

LIGHTWEIGHT, RESILIENT AND DURABLE: Nike React

SUPPORT: Injected Phylon carrier

GRIP: Solid rubber outsole with multi-direcional traction pattern

360 Degrees of Comfort

In addition to the outstanding responsive foam, Nike went for 360 degrees of comfort. The products are considered to be a whole shoe experience - from the cushioning system to a soft material on the upper, the Nike performance shoes are thoroughly thought through. The foam, covering the entire foot, delivers a smooth and responsive ride and brings the necessary energy back to the player. Equally important is the injected Phylon foam carrier, which houses the foam and provides a more stable platform. It keeps the foam underneath your foot, locked in where it belongs.

Innovation

The solid rubber outsole has a multi-directional traction pattern, informed by pressure mapping, to deliver targeted grip. The integrated tongue for seamless feel locks the basketball player down on that cushioning and rests against the foot. The icing on the top is the flight web lacing system, providing a dynamic lockdown - the lacing runs underneath the tongue, serving for a perfect fit.

Style

There is a springy sensation to the Nike React, indeed. From a design perspective, Nike brought style to a basketball performance shoe. The complex simplicity makes sure that the basketball shoes can be worn On- and Off-Court as well. Bridging the gap between parquet and asphalt is an inevitable task for future design procedures.

JORDAN SUPER.FLY

Do more and go further!

The Jordan Super.Fly 2017 was introduced by none other than Jordan Athlete and LA Clippers‘ Power Forward Blake Griffin. Going up for a rebound, ballers like Griffin rely on a second jump. The Nike React gets you the response you need. Instant fly!

NIKE REACT HYPERDUNK 2017

Longer. Harder. Fresher.

It's the champion's choice. Draymond Green hasn't earned a ring only due to his notorious kicks in people's nuts, the Nike Hyperdunk 2017 must have certainly helped him to play an impressive Finals series. Optimal Court-Feeling for Allround players!

- Flyknit and engineered mesh version

- minimalistic aesthetics, modern approach on a classic look and contemporary material twist

- decoupled collar of Hyperdunk for natural mobility and a customizable fit.