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JUMP Magazine, US Edition…big ideas on big data

In this first US issue, the magazine tackles 20 important multi-channel topics, from big data and the challenges of the silo-less organization, to bringing innovation to the enterprise.

We’re just getting warmed up for the JUMP event, happening November 1st in New York.

This first issue of JUMP Magazine’s US Edition is free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.

This time out, our theme is data, and the role it plays in joined up marketing and PR (j-u-m-p). With so many channels and media attention increasingly fragmented between offline and online sources, it’s never been more challenging to integrate marketing efforts.

At the same time, the data available to us is growing faster than we can count it (how many yottabytes in a geobyte again?)

You might want to start with our interview of Gnip President, Chris Moody. His company manages the social data stream…which is like putting a nozzle on the biggest firehose of data this side of the NSA. We also asked Chris O’Hara, author of two Econsultancy best practice guides, to weigh in on putting big data theory into practice.

As well as big data, JUMP Magazine looks at trends that matter to the multi-channel marketer, like discounting, reorganizing marketing for digital and the socialization of customer service. All in all, it’s 50 pages of insight and analysis to inspire and challenge marketers who are looking ahead at an increasingly joined-up world.

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Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it’s still growing too.

Twitter, which has built a company that one day might go public too on the back of 140 character messages, has waived its hands in the air by announcing that it has surpassed 140m users worldwide.

The UK online population is no longer content to lurk in forums and on websites without contributing, with 77% of us now actively participating in digital media in some way.

This, according to the BBC, signals the death of the 1% rule.

For those unfamiliar with it, the 1% rule states that in any given online community only 1% will create content, 9% will edit or modify that content and the rest will consume the content without contributing.

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.