Tag Archives: Microsoft

I have never bothered with a smartphone before, but I got an Apple iPhone 4s yesterday because I think it might help me understand how to use Twitter (which I never have) and because it means I do not have to buy a new iPad to get 3G coverage – I can just tether my iPhone to my old non-3G, WiFi original Apple iPad.

I first bought a computer in 1989. It was an Amstrad. I bought my first Apple Mac in 1993. I have never bought a Windows PC.

A prime example of why is what happened to me in Ireland.

It was my first day working on a contract at the late Tara TV in Dublin; they had PCs using the then-new Windows 98 operating system. I was the last and only person in the office in the evening. When I had finished, I tried to shut down my computer. I could not find any way to do it. There was no on-screen button anywhere. Eventually, I had to phone a friend in England and ask how to switch off the system.

In order to shut down the computer, you had to click the Start button.

Why?

It was the only way to do it.

You had to know the rules and follow them.

I once heard a Microsoft executive proudly say they had done market research into what people wanted in their computers and found that most of what people wanted but said they did not have was already in the Windows operating system.

He took this as an example of how good the system was. I took it as an example of how Byzantine the system was. People had no idea how to find or do anything.

The difference between Apple and Microsoft Windows products has always seemed to be that Windows works in a certain way and you have to follow the rules to do anything. Apple computers really are intuitive. If you want to do something, you think, “How would I do that?” and you can probably do it the way you think you can. But there may be five other ways to do the same thing, because different people think differently. Apple designs with the user in mind.

Setting up my new iPhone yesterday was simplicity itself, because everything appeared on screen logically, simply and in plain English, not in nerd-speak.

I think, when Apple design ‘ways to do things’, they do not think “We are creating a system here and then have to tell the user how to use it”… They seem to think, “If I were a user, what would I want to do to use the thing I am using?”

In that way, I think it is like writing.

People who sit down to write thinking “I want to say something. I have an empty page. What am I going to write on it?” may tend to write badly.

The trick is not to think “I am a writer writing this.” The trick is to think “I am a reader reading this as it appears word-by-word on the page.”

I think the best way to communicate (which is all writing is – or should be) is to think “If I read these words appearing on the page as I type, what are they telling me as the reader (not as the writer) and what will I need to know next?”

It is like writing an autobiography or a book on any subject. If you tell the reader absolutely everything you know in total detail you will clutter everything up with thoughts and facts, like Mr Casaubon in George Eliot’s brilliant Middlemarch. (Something I did not need to mention.)

KIS KIC

Keep it simple. Keep it clear.

There used to be a television ad for a tinned fish supplier which had the selling line: IT’S THE FISH JOHN WEST REJECT THAT MAKE JOHN WEST THE BEST.

It is keeping an eye on what you exclude – even more than what you include – that makes a difference to the end product.

Good writing is created by a writer who looks at it from the viewpoint of the reader not the viewpoint of the author.

Good comedy is created by a comedian who looks at it from the viewpoint of the audience not the viewpoint of the comic.

Good computer operating systems and programs are created by nerds who look at them from the viewpoint of the user not the viewpoint of the nerd.

I hate to be bitchy, but those other Edinburgh Fringe comedy awards – the ones that used to be called the Perrier Awards, which seem to have had almost annual name changes since then and are now, it seems, forever to be called “the former Perrier Awards” – well, Perrier must be laughing all the way to the bar… they no longer have to fork out any money but they still get their name splattered all over the media every August, associated with youth-attractive comedy…

I am a bit behind in the Twittersphere, but recently I saw a tweet from those other awards – the corporate Voldemort whose name we should not speak – and it said:

They toil in the vineyard of comedy talent, searching for strange and wonderful new saplings (sometimes freakishly deformed ones) and they get nothing, nowt, zilch – not even a name-check unless you look carefully on some obscure page of the Malcolm Hardee website.

I think there is a danger – much as with charities – of getting too much sponsorship. There is a danger of the mechanics of the search for talent becoming as important as the search.

Of course, if some company wanted to throw money at the Malcolm Hardee Awards, I would probably be delighted. Where is Bill Gates when you need him? He may make shit computer software (I’m an Apple man myself) but he has user-friendly money that does not crash and who cares about children in Africa?** As Malcolm used to say:

“Fuck it! It don’t matter, do it? There are people starving in Africa. Not all over. Round the edge – fish.”

I would be a little uncomfortable with sponsorship money to run the Malcolm Hardee Awards; it would feel like it was somehow against the spirit of the Edinburgh Fringe.

The whole spirit of the Fringe is to come up to Edinburgh every August and tear up your own hard-earned £50 notes while standing in the pouring rain.

And getting sponsored by some large conglomerate would not seem to be keeping alive the spirit of Malcolm – ironically. Because, if BP, Rupert Murdoch or Microsoft had thrown money at him when he was alive, he would have taken it and screwed them for everything he could.

In a recent interview in The Scotsman, the immensely talented comedian and actor Phil Nichol said:

“I want to be like Malcolm Hardee… He was inspirational. I went to his funeral and there must have been 800 people there, who had all been inspired by him.”

I joke that, when organising anything in Malcolm’s memory (he drowned in 2005), I am in a win-win situation. If everything goes smoothly, it will reflect well on me as a slick and efficient professional. If it all falls apart into a desperate, shambolic mess, it will seem I have upheld the true Heath Robinson spirit of Malcolm’s shows – and it will reflect equally well on me as a master of mayhem.

I think, of the two options, I prefer the second.

I organised full-blown variety shows in Malcolm’s memory at the Hackney Empire, London, in 2006 (five hours), 2007 (five hours), at the Gilded Balloon, Edinburgh in 2009 (90 minutes) and now, this Friday, in the ballroom of the Counting House in Edinburgh (2 hours)… to be preceded by Malcolm Hardee Comedy Punch-Up Debates on Monday/Tuesday and spaghetti-juggling on Wednesday/Thursday. It is the first ever Malcolm Hardee Week and is part of the Free Festival – all the shows are free. I hope Malcolm would have approved.

All the acts will perform without any payment; they do it purely to honour Malcolm’s memory; and I take no fee of any kind; I do not cover any of my costs.

That is not really pure altruism. I feel I could not ask top acts to perform for free if there were any suspicion that I was dodgily making any money in any way from the stuff… as Malcolm might have done!

Originally, in 2007, I was going to buy the other Malcolm Hardee judges a good slap-up meal to thank them for their work. The practicalities of getting them all together at any given time was too much to cope with, so I just gave up. Now, if they are lucky, they might get a cheap drink each during the Fringe.

It is not a well-honed, efficient machine which sees every show and sifts everything scientifically. I specifically chose as judges critics whose normal jobs at the Fringe involves seeing lots of shows anyway. And I chose a quality spread – The Scotsman, The Times, The Independent, The List, Time Out.

This year, the judges are me, Kate Copstick of The Scotsman and ITV1’s Show Me The Funny; Dominic Maxwell of The Times and freelance Jay Richardson of The Scotsman, The List, Chortle etc. Next year, another quality paper’s comedy critic will be joining this merry throng to choose the Malcolm Hardee Awards.

It’s a ramshackle old way to choose awards, but it seems to have worked so far. We aim to spot and encourage new talent, outrageous publicity stunts and generally make the Fringe a less sombre, corporate entity. More anarchic.

That is why the Malcolm Hardee Awards are the real Edinburgh Fringe Comedy awards…

** OK, I was joking about not caring about children in Africa. In fact, 100% of any money given at the Malcolm Hardee Week shows goes to Kate Copstick’s Mama Biashara charity. I apologise for this outbreak of morality. I will try to curb it in future.