Tag Archives: press release

Each organization has its share of important and exciting developments to announce, and each deserves its own considered plan based on available resources. Each announcement you make should be optimized for maximum reach. And if that plan includes a press release, then great. But don’t feel too bad if your latest piece of news doesn’t make it into a release. It only means that there are better ways to get it out to the public. More…

In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.More…

A critical part of marketing is getting other people to start talking about your business, and some of those “other people” are members of the media. But getting the media’s undivided attention is not as easy as it used to be.

First of all, it’s more difficult to define who the media is these days. The “traditional media,” such as print, radio and TV news reporters, has shrunk dramatically in the intersection of the move to online news and the recession. Media business writer John Reinan estimates today that a typical newsroom, radio or TV station has dumped half of its staff in the last five years. As a result, a new form of media has arisen – among them bloggers who self-publish on their own site and may broadcast with social media, and citizen journalists who may contribute to both online and traditional outlets.

Post navigation

We define social media success as meeting your business goals

At SocialProse, we take the time to really listen to you. We get to know you and your business, and learn about your customers. Only then can we help you identify needs and achievable objectives, and design a custom marketing plan just right for your business and budget. We want your partnership with us to be a success story for your business!

Fresh, quality content creation services

Writing, producing and curating the quantity of strategic content needed to deliver results that drive your business can be a time-consuming, even overwhelming, task. You've got a business to run. Leave it to our team of professional writers, designers, photographers and other content experts to handle content creation for you.

Generating sales and creating brand advocates

Social marketing isn't simply putting up a Facebook page. If done well, your online marketing activities are just as likely to bring in customers and leads as traditional forms of marketing — maybe more so. And when your social relationships enable you to harness the power of advocacy, watch the returns grow!

Professional social media management & website optimization

Whether you need to set up your social marketing from scratch, require coaching, or simply can't spend the time to handle daily curation and original posting across multiple channels, SocialProse Media offers a full array of marketing and social media management services to meet your needs.

Finally, it's important that your social media and content work in concert with a website truly equipped to act as the centerpiece and hub of your online marketing. SocialProse works with you to boost your website's SEO, to optimize for mobile users, and to fine-tune your website for an online presence that's wired to bring in real business leads.