The Check It App was a natural brand extension to nutritious meal startup Luvo in that it extended the brand into your device. It acted as a nutritionist in your pocket as you shopped for grocery store items and were dumbfounded by the huge number of dietary symbols, designations and language.

By Broken Arrow is a collection of beautifully curated boxes, filled with the best that Vancouver has to offer. I worked with the client to supplant the brand in injecting it with a more Palm Desert vibe, and to build out the product into a more complete lifecycle product.