The North America home health care market was valued at $90.9 billion in 2012; it is poised to grow at a CAGR of 7.5% to reach $130.4 billion by 2017. Home healthcare market includes products, services, and telehealth. The home care product category comprises homecare testing, screening & monitoring devices, home healthcare therapeutic equipment, mobility assist & other devices, fitness, and nutrition products. Services include unskilled care, rehabilitation therapy, infusion therapy, and respiratory therapy, while telehealth includes home telehealth monitoring devices and telehealth services.

The most significant healthcare trend witnessed recently is the shift of treatment from hospitals to home in order to gain a cost advantage and reduce hospital expenditure. The move from treatment to proactive monitoring is also opening up new opportunities for the home healthcare market. Patients prefer home healthcare over hospitals for the convenience, privacy, and cost-effectiveness it offers. Factors like innovation, easy availability, aging demographics, and increasing chronic diseases drive the U.S. market, which has the largest share in terms of revenue. Canada is also a significant country of North American region. The rising healthcare cost and increasing incidences of chronic ailments are forcing Canadian government to move towards home healthcare. This factor has made home healthcare a lucrative market for many companies to invest. However, cut in Medicare payments to home health agencies and risk to the safety of home healthcare workers are factors limiting the growth of this market.

The U.S. dominated the North American home healthcare market in 2012 and is expected to maintain its position in the coming five years, owing to the rising aging population, increasing chronic diseases, technological developments for various home use applications, positive response to home-based devices, increasing awareness, and proper insurance coverage in the country. Canada is expected to grow steadily, due to increasing awareness regarding home based devices, and increasing prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular diseases and various initiatives taken by government to promote home healthcare.

The North America home healthcare market is broadly segmented on the basis of products, services and telehealth. The home care product category includes homecare testing, screening & monitoring devices, home healthcare therapeutic equipment, mobility assist & other devices, and nutrition products, while the services market includes unskilled care, rehabilitation therapy, infusion therapy and respiratory therapy. The telehealth market includes telehealth monitoring devices and telehealth services.

The market is witnessing various technological advancements, which are making medical devices a feasible option for home usage. Rising incidences of chronic diseases and healthcare cost which is creating a need for more affordable treatment options such as home care are fuelling the growth of this market.

The North American home healthcare market was dominated by U.S. in 2012 and is expected to maintain its position in the coming five years, owing to the rising aging population, increasing chronic diseases, technological developments for various home use applications, positive response to home-based devices, increasing awareness, and supportive insurance coverage in the country. Canada is expected to grow steadily due to increasing awareness regarding home based devices, and increasing prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular diseases.