About the course

Overview

This is a one-day, hands-on training session on how web technology works for non-technical business professionals who manage web sites or web teams. At its heart will be coding sessions in which you will learn how HTML, CSS & Javascript work and how they work together. Using these coding sessions as our foundation, we will also be exploring the working principles behind tagging and tracking (and how it is used for analytics), dynamic content (how content from databases or from APIs is embedded into a web page) and responsive design for mobile. We will also review the power of coding to transform the way organisations work.

Program

Course Requirements: A wi-fi enabled laptop with google chrome is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50 + VAT.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is for anyone in a digital role within an organisation or with responsibility for an aspect of digital performance and who feel they need a firmer grounding in how web sites actually work. It requires no previous knowledge or experience of programming or IT - if you can use a browser, you will be able to do the course.

How will I benefit?

Accelerated learning - a simple but fully working web site in a day

Discover the power of prototyping and how it can facilitate rapid business change

De-mystifies the technicalities and jargon of web coding

Enables more informed conversations with developers

Improves overall web project management skills

Stepping-stone to a deeper understanding of web technology

What will I learn?

Upon completion of this course, you will:

Be able to read, understand and use the more common HTML tags

Be able to read, understand and use the more common selectors, properties and values in CSS

Be able to read and understand simple Javascript functions

Have built simple web pages, styled them using CSS and added interactive behaviours using javascript

Analyse, edit and add-to more complex web pages

Understand key differences between good and bad practice in the construction of web sites

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at training@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Trainer

Mike Baxter

Mike Baxter originally trained as a psychologist (BSc and PhD), but has been a consultant since 2001, specialising in a wide range of digital technology issues from search marketing to the selection of new technology platforms.

Mike's consultancy work requires a broad understanding of web technology (e.g. software architecture, digital asset management, content delivery networks and coding languages / frameworks such as php, .NET and Ruby on Rails) as well as more in-depth knowledge of specific technologies (e.g. HTML, CSS, Javascript, content management systems and web analytics). He also has in-depth experience of working with technology teams to specify and manage the delivery of marketing and business objectives.

Etc Venues - Liverpool Street

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor.