The studio initially caused a storm after tweeting the promotional poster for the blockbuster, which depicted the crime-fighting quartet falling as the skyscraper exploded in the background.

All of which sent social media into a frenzy as many pointed out the significance of the date being the anniversary of 9/11 – in which almost 3,000 people lost their lives in a terrorist attack on the Twin Towers in New York.

‘Guys. Sept 11 and exploding buildings is a bad look okay’, @AusFestivus pointed out on Twitter, while another user, @MorninAfterKill, added: ‘Wonder who’s getting fired for this poster art? September 11? Exploding buildings? People falling out of them? Le sigh.’

The image sent social media into meltdown (Picture: Facebook)

Unsurprisingly, given the meltdown that ensued, the studio swiftly removed the offending image, which by that time had also been posted on their Facebook page – drawing a similar reaction.

However they have now apologised, and confirmed that the artwork for the Australian release of the film will indeed be changed.

‘We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia,’ the studio said in a statement.

‘We intended no offence and have taken immediate action to discontinue its use.’