Mark Zuckerberg, Cofounder, Chairman and CEO of Facebook announced on January 11th 2018 that once again Facebook news feed algorithm will be changing to prioritize content from “friends, family and groups.”

This news, sent a shock wave through out the marking industry. This change not only affect home based business owners that rely on Facebook marketing for their revenues, but also big corporations as well.

In the next few months as this new algorithm roll out, businesses with see a significant drop in their organic reach. Users will be spending less time on the platform. If you are like most of the marketers that use Facebook marketing, you probably asking yourself what do you need to do or what type of content you need to post so that you stay relevant to your target audience.

Do not despair, by the time you finished reading this article you will be armed with the latest Facebook marketing secrets to keep engaging your target audience.

First let me share some Facebook statistics and fun facts with you:

As of January 1, 2018 the total number of monthly active users reached 2.072 billion.

56% of online Seniors age 65+ are Facebook users, and 63% are between age 50-64.

Before you decide to write off Facebook marketing, consider those numbers above.

Facebook Marketing Secrets-The Quality Content To Post:

The Don'ts:

No games

No spam

No company product placement

No bashing or spreading negative news about your job or other companies

No “engagement-bait” ( COMMENT on this post if you like basketball)

No tagging people who are not in your images.

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The Dos: best ways to get around the new algorithm

Comment on 10 people ( that you have not spoken in a while) per day for engagement. No short comments, put some thoughts into it. Facebook will notice that you are engaging with more people, thus more people will be exposed to your contents.

Post 2-3 times per day The post can be fun, personal lifestyle, or generic value.

1 post per day – effortless promotion of your business (no company names) Facebook Lives work best for this.

Create more Facebook Live videos. According to Zuckerberg “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.” If you have not yet invested time and energy into posting live videos on Facebook, you are missing out

Post Images: you can post events pictures (do not post your company name), lifestyle (pictures of your team if available), quotes (get personal with your quotes, share with your audience how the quote resonates with you personally)

Plain post: for example Man oh Man ! I just finished reading the book on how to generate leads in your sleep, and I took some copious notes. I thought about doing a FB Live with my notes. Would that be of interest to you?

Are they reading the Entrepreneur Magazine or the Cosmopolitan Magazine?

Do they like arts or Sport ?

What other interests do they have?

Do they like fishing or hunting?

If you do not who you ideal customer is, it will be nearly impossible for you to know where to find them, that is why it is so important to create your ideal customer avatar first, then start working on where to find them.

As I have mentioned on my earlier article do not take this exercise lightly, because this is how you lay a solid foundation for your business.

You have to realize that one of the coolest thing about the internet is the power of congregation. A congregation is a group of people who gather based on their similar beliefs, and values. The internet never sleep. All around the world people are congregating 24/7 non stop on the internet based on their beliefs, values, aspirations, goals, desires, …etc So if you have a perfect product for soccer players, where will you go to sell? Of course you will target soccer training camps.

You need to understand the power of congregation, and how the internet makes it so easy for savvy entrepreneurs to tape into that power. Social medias allow people all the world to congregate and discuss almost anything with groups of people who share similar beliefs and values.

Few Places Your Ideal Customer Might Hangout Online:

Instagram

Facebook

YouTube

Snapchat

LinkedIn

Twitter

Tumblr

Pinterest

Forums

For example if you sell products for athletes, body builders, then you can find your ideal customer in groups or forums that talks about weight lifting techniques, you can follow Instagram accounts that post content about body building and that have a lot of following. You can use the same strategy for any niche that you are in.

You need to think like your ideal customer. If you were into body building, what types of magazines will you subscribe to (list those magazine and follow them online), or if you where into beauty products and fashion, what magazine will you be reading, which Facebook groups will you be part of?

When you find who your ideal customer is, and where do they congregate, all you have to do is to put your message in front of them. You create an attractive offer (Bait) for them, and you drop the bait where they congregate. This is one of the way to generate leads by the way.

I hope this article helps understand the fundamentals of locating your ideal customer, or target market. Now you know how to create your ideal customer avatar, and where to find them. In a future article, I will be discussing how to craft the prefect, and irresistible bait for your ideal customer.

What are you take on this article? Feel free to share it with me in the comment session below.

Did This Aid You? If so, don’t forget to leave a comment and share it on Facebook with your Network

New Secret Formula To Create Your Customer Avatar

Want to create your customer avatar? Have you considered identifying who your ideal customers or clients are?

In this article you will learn the secret formula to create your ideal customer or client avatar by simply answering four basic questions.

What Is A Customer Avatar?

First let us start by defining a customer avatar.

A Customer Avatar: is an imaginary character that represents your ideal prospect. When created, it will help you understand the motivating beliefs, concerns and secret desires that influence your customer's purchasing decisions.

Often, you will see and hear these terms (Target Market, Buyer Persona, Marketing Persona, Customer Avatar) used interchangeably do not let that confuse you, they all mean the same thing.

Who Is Your Dream Customer or Client?

First question you should ask yourself is “Who do I really want to work with?” Most of the time we start with a product idea, and forget to see who we want our clients, customers, associate, even vendors to be. The reason this is so important is, you are going to be spending a lot of time with people. You will probably spend more time with them than you do with your family. With that being said, you do not want to get stuck working with a client or customer that you can stand-not a healthy relationship. So you need to know how to identify your target market.

A couple of years back, I was working with a client of mine that had a home business. She wanted an online presence for her business, and she also wanted to start doing some social media marketing. I gave some ideas, and some resources that were available to her to start using. She also wanted a website to sell her products online. This was frustrating situation for me, because she does not have a basic knowledge of WordPress, she could not post the pictures on her website, and she wanted me to do all that work for her but she was not willing to pay the fee I was going to charge her. I will spend hours explaining the same thing over and over. I was cringing every time my phone ring and I see her name.

That is not her fault, I should have targeted a client that already have all these in place, but was struggling with get leads, traffic, sales, more exposure. Some one that knows the meaning of these term: CRM, Leads, Leads capture page, Autoresponder, Funnel, Traffic…etc You get the point.

So, to help you answer the question “Who Is Your Dream Customer or Client” you need to ask yourself these four questions and answer them:

Who are my dream client or customer?

What do they look like?

What are they passionate about?

What are their goals, dreams, and desires?

Please, do not rush through this process. Time the time and really think deep about these. When I learned this secret formula and started creating my customer avatar, I had to think about my personal values, desires, goals , and passion to help w=me answer this questions. Figure it would be great if my dream customer or client share the same vision, passion, and values as I do-we could be working harmoniously, they do not necessarily have to.

Once you list all the answers, you can now go ahead to create your customer avatar. You need to create two customer avatars: one repenting the men you want to work with, and the other representing the women you want to work with. Now give a name to each avatar like John & Judy. Next write down everything you know about John and everything you know about Judy.

What you need to do next, head over to Google, and type in the name of each avatar and in matters of minutes you will come up with a picture of each one of them. What I did is, I print the pictures of my avatars and hung them in my office that way I can physically see them. There is a difference when you a fuzzy picture of your customer avatar in your mind versus seeing a physical clear pictures of them. It is more real, and the goal it to make them real as they can be. After all they represent real people with problems that you are planing on solving.

I hope you find this article very helpful, and I hope you create your customer avatar now that you are armed with enough information. It is never too late to go back and lay down this crucial foundation for your business.

What are you take on this article? Feel free to share it with me in the comment session below.

Did This Aid You? If so, don’t forget to leave a comment and share it on Facebook with your Network

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About Me

I am one of the few people who are crazy enough to believe that our destiny is not set in stone. We are born with the irrevocable right and power to shape our destiny, thus we are born creators. I have experienced first hand that power in action, and I am ready to share, and teach others how to use what you already have, buried deep inside of you.

I am a husband, and a father of two most handsome and intelligent boys I've ever seen. That is why I married their mother, she got the look and the brain.

I like to laugh, travel, cook, meet new friends, play soccer, read, write poems, exercise, and meditate. I am also into organic foods and products. I like to try different things, experience different cultures and foods.

I believe in striving for excellence. I am very optimistic regardless of my outside circumstances. We are given a unique gift at birth to make this planet a better place. Let us join hands, and make the changes we want to see.

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