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The Golden Rule of Content

9 March, 2015

At contentgroup we know that great content is at the heart of all successful communication.

But what constitutes great content? Well, I’m glad you asked!

There are a multitude of factors that can contribute to good content, but there is one golden rule that guides all great (effective) content.

Your content must be informative, interesting, and relevant to your audience.

Regardless of the medium or audience that your content is for, following this one golden rule is a must for producing quality content.

Let’s look at this in more detail.

Informative

Content should provide valuable and useful information to your audience.

Think about what knowledge your audience may be seeking or what questions they have, and make sure this is clearly laid out. As a rule of thumb, each piece of content should answer at least one question your audience has.

Interesting

In order to engage your audience, your content needs to be interesting. In a world of ‘infobesity’ it’s easy for audiences to pick and choose. Try asking yourself, if my audience stumbled across this piece of content would they be interested enough to engage with it?

Relevant

The most important aspect of the golden rule is relevancy. To be effective your content needs to be relevant to your audience.

If your content isn’t relevant to your audience, then what is the purpose of the content?

Without relevancy your audience will leave your content feeling as though they’ve wasted their time, or they won’t bother engaging with it at all.

The elusive ‘audience’

As seen above, in applying the golden rule you make judgements in according to your audience. It follows then that to effectively apply the rule you need to have a holistic understanding of who your audience is, their needs and wants, their method of accessing information, etc.

Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.