January 11, 2007

Best Practices... even for Putting on Underwear

Okay, maybe I've never seen 'best practices' for putting on drawers, but it can only be a matter of time before a book comes out on the subject. Weird post so far? Keep reading and I'll loop it back around to Ward Cleaver-like normality.

The other day I left a comment at the ROI Copy Blog agreeing that we've become hopelessy hooked on 'best practices', and I was compelled to hit it hard at my blog as well. So you're naturally wondering why I'm so engrossed in the discussion? Because I'm a recovering best practices addict. It's just sooooo tempting to always to be moving in perfect form (impossible as well, hence addiction).

I have a feeling, once upon a time, 'best practices' really were what they said they were: The best way to do something. When the idea virus was in its infancy, I'm sure best practices were rare enough that if you were fortunate enough to learn the best practice, you had a competitive advantage.

Now that everyone knows the term and is looking for it, wouldn't it be logical to assume that more likely than not, if you find a 'best practice', what you've really found is the way everyone else is doing it too?

I'm an absolute believer in the essence of what best practices is meant to describe: I'm just scared you may be finding standard operating procedure these days instead. Check out the below link for more:

1 Comment

BP for **underwear**?! Oh man, that's too funny, McFarlin. I think it's even made funnier by the fact that, with best practices addiction running rampant through the collective Business Mind - it could soon prove to be true.

However, I would waive my fees to be involved in Victoria's Secret's Best Practices for Doning Underwear project.