- Some people believe persuasionis about manipulation or getting your way,but it's not about tricking anyone or being inauthentic,we're not looking to create mini Machiavellis here.Instead, it's about making sureyour best ideas get a fair hearing.You owe it to yourself, your company,and the projects you care aboutto make sure you're doing everything possible,within the bounds of ethics and good sense,to help them succeed.There are no prerequisites for this course,aside from an open mind.

Persuasion doesn't mean exerting undo influence,it means learning skills and techniquesto communicate more effectively in a way thatother people can understand and really take in.

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5/11/2017

In a workplace that's increasingly connected and less hierarchical, developing your persuasion skills can be one of the most valuable investments you can make. Some people believe persuasion is about manipulation or getting your way, but it's not about tricking anyone or being inauthentic. Instead, persuasion is about making sure your best ideas get a fair hearing. In this course, communications and personal branding expert Dorie Clark helps you cultivate your persuasion skills in order to establish credibility when meeting new people, make it easier for people who know you to say "yes," and communicate with authority.