What My Father and Mother Have to Do With Marketing

This article describes the influences of the family system on setting up your own company. As an entrepreneur you will find yourself connected with your family of origin (just like all of us by the way). This connection influences the way you do business and even how much success you will have. Becoming more aware of these ties and disentangling from them helps you to start and grow your business.

FINANCED BY THE EUROPEAN UNION. THE EUROPEAN COMMISSION SUPPORT FOR THE PRODUCTION OF THIS PUBLICATION DOES NOT CONSTITUTE AN ENDORSEMENT OF THE CONTENTS WHICH REFLECTS THE VIEWS ONLY OF THE AUTHORS AND THE COMISSION CANNOT BE HELD RESPONSIBLE FOR ANY USE WHICH MAY BE MADE OF THE INFORMATION CONTAINED THEREIN.
PROJECT CODE: 2017-2-BG01-KA205-036500
Co-funded by the Erasmus+ Programme of the European Union