Music Experience

The creation of krug champagnes is at its heart a musical
experience. at krug, each individual plot and its wine
is considered to be a fine musician, contributing its own
unique character and vitality to the final blends.

The house recenly found out there was an increasing amount of research recognizing the considerable changes hearing can make to the tasting experience, such as the work carried out by Charles Spence and Janice Qian Wang of Oxford University's Crossmodal Research Laboratory. This was a confirmation of great significance for Krug, who has always considered music to be a unique way to create a brand new perception of degustation.

Krug X Music

When Krug and music come together, the creative possibilities are endless.
From tradition rhythms to modern beats, sample the sounds

that emerge as you continue your Krug journey:

every style is sure to add something new to the tasting experience.

Ozark Henry x Krug

Ozark Henry is one of the first artists in the world to embrace 3D audio technology.

Krug Podcasts

Discover the House of Krug from the inside.
Relive stories from Krug’s heritage, told by members of the House.
Join Krug’s winemakers as they reveal winemaking insights.
Listen to Krug Lovers talking about their unforgettable experiences with Krug Champagnes.

loading

0:00

loading

loading

Krug iD

The story of a year, a precise composition,
an unexpected music pairing: explore your bottle’s
journey via multiple touchpoints with the Krug iD.

The story of a year, a precise
composition, an unexpected music pairing:
explore your bottle's journey
via multiple touchpoints
with the Krug iD.