The benefits coming from using landing pages

Landing page – accessibility and usability

The effectiveness of an advertising campaign depends on whether the visitor (a potential customer) has acquainted with the message prepared for them. Therefore, the most important challenge for the landing page is its accessibility to the visitor.

Landing page must load quickly and look great on a mobile device (smartphone, tablet). This ensures that our budget is issued optimally, providing the greatest possible return on investment (ROI).

Landing page optimization – testing and conversion rate

Landing page is an object of testing for many marketers. Through testing they raise conversion rates and apply gained know-how in the next steps. Landingi platform allows you to test landing pages in two ways:

A/B tests

preparing two landing page versions, that differ from each other with only one thing, such as the color of a button. The test ends after selecting a winning variation, which is put to further optimization.

Multivariate test

You can modify more than one element in your landing page variation. These tests may be faster than A/B testing, but do not allow you to answer the question – which specific change influenced the improvement of conversion rate.