The promotion also received significant consumer news coverage across the country. Additionally, as of Dec. 12, the consumer-produced YouTube videos had collectively been watched 80,000 times.

The winning video, titled "The Long's Rap," featured a Houston, Texas family rapping about the retailer, with lines such as "Home Depot - it's orange not yellow." Second place winners included titles such as "The Home Depoverture" and "Angelos and Jason's Ho, Ho, Home Depot Contest."

This is Home Depot’s first attempt at a YouTube-based viral marketing campaign. To view the video entries visit www.homedepot.com/youtube.