The fastest-growing social network is a great place for content experimentation and exercising your creative chops. You don’t have to be one of the chosen few on the Discover feature to craft engaging snaps for your follower base. There are four keys to getting the most out of Snapchat for your brand: 1 – Do your research. What are…Continue Reading

7 Instagram Hacks That Will Change How You Post2015-07-31T10:30:14+00:00Linda Schwaber-CohenBlogger ExtraordinaireSimply Measured

Whether your brand is new to Instagram, or you’re a seasoned pro, there are a few hacks that can help you use data to optimize your content and take advantage of the high engagement that brands often enjoy on the platform. So, how can you become an Instagram all-star? Check out the best practices below…Continue Reading

10 Skills That a Good Social Media Manager Needs to Master2015-07-29T10:04:08+00:00Jade FurubayashiBlogger ExtraordinaireSimply Measured

Not everyone has what it takes to work in social media. Being able to craft a witty Tweet or find the perfect GIF… …doesn’t automatically qualify you to be a social media marketer. When building their social media teams, hiring managers often look for very specific attributes. So, what makes a good social media manager?…Continue Reading

Do You Know What Your Competitors Are Doing on Social?2015-07-29T11:53:21+00:00Bridget QuiggBlogger ExtraordinaireSimply Measured

Regardless of where you’re at in the social process — research and planning, execution, or measurement — you can benefit from knowing your competitors’ successful strategies (so you can steal ’em) and major pitfalls (so you can avoid ’em). Your competitors are often your best teachers on social. Competitive analysis helps you identify fresh trends, tactics, and…Continue Reading

5 Reports Every Social Marketer Should Have2015-07-30T22:44:38+00:00Bridget QuiggBlogger ExtraordinaireSimply Measured

As a social marketer, you get a lot of “How’s it going?” questions. Behind your hip, creative veneer is a person who spends a lot of time reporting on your work. How can you reduce this review time? Here at Simply Measured, we talk with speedy marketers every day. And, we’ve noticed some patterns in…Continue Reading

How The Hill Drove 79% More Twitter Engagement than Its Top Competitor2015-07-29T09:31:41+00:00Lucy HitzBlogger ExtraordinaireSimply Measured

If your brand can generate 79% more in social engagement than your closest competitor with half as many followers, you know you’re doing something right. In one week (July 14-21), in the midst of national happenings like Donald Trump’s attention-grabbing sound bites and the confederate flag debate, policy and political news source The Hill outpaced its closest competitor, Politico, by 79%…Continue Reading

It’s time. Social marketers in the B2B space must focus on LinkedIn as a social channel of prime importance. Contemporary professionals move from job to job and organization to organization more frequently than previous generations did, but that doesn’t mean their allegiance to your product or brand disappears. The best way to keep old customers and…Continue Reading

How to Connect the Dots Between Social Activity and ROI2015-07-30T22:45:01+00:00Lucy HitzBlogger ExtraordinaireSimply Measured

I was recently a guest on the TechnologyAdvice Expert Interview Series podcast, where I talked with TechnologyAdvice’s Josh Bland about the next big social platforms, measuring social ROI, and how companies should define success on social. Below are a few highlights from our conversation. TechnologyAdvice: How does someone measure success from programs such as Snapchat or Pinterest, which are more about…Continue Reading

What Is Social Media Maturity?2015-07-27T11:17:58+00:00Bridget QuiggBlogger ExtraordinaireSimply Measured

Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology. Social media is no exception. Among the sources of information on social media maturity today, one stands out.…Continue Reading

How to Determine Social’s Business Impact in One Report2015-07-22T13:13:03+00:00Maricel PazBlogger ExtraordinaireSimply Measured

Earlier this week our most powerful report, the Cross Channel Social Performance report, was updated to provide you with even more insight into social’s impact on your business. With this update, we added an entire new section to the report by incorporating Google Analytics data and showing the impact social has on web traffic. Now…Continue Reading