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Jack in the Box jumping in on marketing opportunities with legal marijuana

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Updated: 3:18 PM EST Dec 29, 2017

On Monday, California becomes the largest state in the nation with legalized recreational weed. It's safe to assume more than one person might have the munchies.Taking advantage of a marketing opportunity that sells itself, fast food chain Jack in the Box is rolling out the Merry Munchie Meal later in the month.Think of it as a grown-up McDonald's Happy Meal, featuring curly fries, onion rings, tacos, mini churros, chicken strips and a drink. The price? Obviously, it's $4.20 – a nod to April 20, known as "Weed Day.""We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it," Jack in the Box CMO Iwona Alter said in a statement.The special box is a partnership with rapper Snoop Dogg's cannabis media company Merry Jane.It's a short-lived promotion and very limited, available from Jan. 18-25 in just three locations in Snoop Dogg's hometown of Long Beach.

On Monday, California becomes the largest state in the nation with legalized recreational weed. It's safe to assume more than one person might have the munchies.

Taking advantage of a marketing opportunity that sells itself, fast food chain Jack in the Box is rolling out the Merry Munchie Meal later in the month.

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Think of it as a grown-up McDonald's Happy Meal, featuring curly fries, onion rings, tacos, mini churros, chicken strips and a drink. The price? Obviously, it's $4.20 – a nod to April 20, known as "Weed Day."

"We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it," Jack in the Box CMO Iwona Alter said in a statement.

The special box is a partnership with rapper Snoop Dogg's cannabis media company Merry Jane.

It's a short-lived promotion and very limited, available from Jan. 18-25 in just three locations in Snoop Dogg's hometown of Long Beach.