That is clearly a reference to Trump’s recent declaration that he is “100 percent” willing to testify under oath about his conversations with then-FBI Director James Comey, who was fired amid an ongoing probe into ties between Trump’s campaign and Russian officials.

In short, the ad campaign is impressively topical, and something that timely and potentially divisive is not an easy concept to push through the client approval process. That is one way for a vodka brand to get people talking about it.