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Data is based on life of ad, unless indicated otherwise

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Industry Avg.

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Industry Share of Voice - past 2 weeks

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About Summer's Eve TV Commercial, 'Because'

While shopping, a woman asks herself why she needs Summer's Eve cleansing products. The answers are many: because thongs don't provide full coverage, because yoga works up a sweat and because... humidity. But, the most important reason, Summer's Eve says, is "because there's no such thing as being too fresh."