Omar Apollo watches over the city in his new video for “Unbothered”

An ode to apathy.

Omar Apollo has been steadily crafting his homegrown soul since he began gaining an impressive SoundCloud following about a year ago. This week, the Northern Indiana-based artist shared a new music video for a breezy track titled "Unbothered." The Kevin Lombardo-directed video depicts Apollo perched above New York City, offering his ode to apathy and inviting a crew of friends to join him. Check the video out above.