Apprentice of Digital Marketing

MQF Level 5 CPD Award

Starting Date To Be Announced

The internet has and will continue to revamp the way we do things, particularly in conducting any kind of business. This course will provide a much needed practical backdrop for attendees.

Course Rationale and Objectives

Course participants will gain basic knowledge of how the internet in its various facets operates, both from a technical perspective, as well as from a philosophical persepctive, both of which can be applied within the practical world.

Skills taught will include tasks such as setting up a social media account and learning how to write for the internet as opposed to other media, as well as running meaningful marketing programs across channels as diverse as email, social media, display advertising, and more.

Fundamentally, the most important skill is that of comprehension of all the ‘links’ in the chain, functioning together in order to drive business using the internet. The course will also delve into ethical issues and considerations in the use of digital marketing. Reference will be made to ethical guidelines and models developed in this respect.

By the end of the course, learners will be fluent in a number of online marketing tools and techniques, encompassing all that is current best practice to promote an organisation through digital channels.

Duration

Course details will be announced soon.

Accreditation and MQF level

A CPD Award accredited with 5 ECTS credits (MQF Level 5) by the National Commission for Further and Higher Education (NCFHE) in Digital Marketing will be presented to delegates who successfully attend all modules and obtain a minimum pass in a home assignment.

Entry Requirements

Fundamental use of the internet and good use of the English language.

Target Audience

Individuals over 18 years of age seeking entry-level digital marketing roles in an organisation. On completion of the course, delegates should be able to understand, apply, and speak fluently about digital marketing tools and concepts, as well as provide practical examples of applying digital marketing tools in a real-life business scenario.

Course Assessment

The course will be delivered using a mix of classic instruction and experiential learning for each module, culminating with a final practical assessment.

The practical end of course assessment will involve the creation of a keynote presentation with a solid business case for undertaking online marketing activities being required, alongside a digital marketing strategy.

“Convince your digital-fearing boss that an internet marketing strategy and a well optimised website are a necessity in order to do business in today’s world.”

The assignment above will be presented to a board composed of 3 expert examiners.

Analyse the online presence of the competition and other third-parties websites, blogs, social media accounts.

The main components of a digital marketing plan

Basic financial budgeting techniques

Setting up Google Analytics and Google Webmaster Tools

Developing a framework for measuring key metrics

Identifying the best converting traffic sources

Prepare and manage a limited budget for a digital marketing strategy

Determining the performance of your digital brand assets

Selecting metrics that best reflect the objectives to be met

Trainers

Mark Debono

Mark Debono is an internet marketing consultant. Cutting his teeth in web advertising with a software firm, Mark had a brief stint at a Government agency tasked with technology before setting up shop on his own. His firm, Systemato, now services clients as diverse as Betsson, ReQtest, BMIT, Quicklets, and many others, in varying areas of internet marketing and copywriting. In addition, Mark trains individuals and companies in online marketing and has held private courses, as well as taught programmes for People & Co, Y Ltd, and PWC.

Course Funding Options

GET QUALIFIED SCHEMECandidates can benefit from a 70% rebate of the course fee via tax credit. Get Qualified is an initiative that supports the personal development of individuals for the achievement of qualifications and certifications required by industry.

This course will be opening soon. Please register your interest by clicking the button below.

Price:

T.B.A

To Be Announced

Frequently Asked Questions

What is a CPD Award?

A CPD Award is an academic recognition accredited by the National Commission of Further and Higher Education (NCFHE) and part of the European Credit Transfer System (ECTS). A CPD Award is level rated in line with the relevant Malta Qualifications Framework (MQF) and the ECTS credits obtained from this course can be accumulated with ECTS credits obtained from other accredited courses with the same MQF level.

I’d like to attend this course but the dates or/and times are not ideal. What can I do?

If the times isn’t right, you can register your interest here and please also explain the ideal time period for you so we can consider this when we plan the next course intake and be able to keep you posted.

I am not sure whether I have the minimum entry requirements for this course.

Please contact us via email or phone and discuss your concern with a member of our Admissions Team. You will then be guided accordingly on whether you qualify to participate in this course or not.

Do I need to sit for an examination or other form of assessment to obtain the CPD Award and relevant ECTS credits?

Yes, in order to obtain the CPD Award you are required to successfully complete an assessment which can take the form of a written examination or a home assignment as the case may be. We do offer resits if you fail your first attempt.

I am about to register online for this course. Do I need to make an online payment and when will my enrolment be confirmed?

Payment is not required to be made during your online registration although registration entails an obligation to pay following receipt of an invoice. We have a cooling down period 14 days during which you can cancel your registration without incurring a cancellation penalty. However please read carefully the terms and conditions before ticking that you agree with them as there is a clear cancellation policy which we do enforce. Following your online registration, a member of the LEAD Admissions Team will contact you by email (within 24 hours) to confirm that your registration was received and to complete the registration process.

In which countries will my certification be recognised?

LEAD Training Services is a licensed Higher and Further Education Institute by the National Commission of Further and Higher Education (NCFHE). Our courses are all accredited by the NCFHE as CPD Award with relevant MQF Levels and ECTS Credits which allow our courses to be recognised in Malta and within the European Union.

Can I pay the course fee by instalments?

LEAD Training Services believes that financial limitations should not restrict a person from studying and achieving academic goals. Get in touch with us and we will find a suitable payment terms option which can fit within your financial situation.

What is the Get Qualified Scheme and how to apply for it?

Individuals who successfully achieve certifications of a course programme approved by the Get Qualified Scheme administered by Malta Enterprise, benefit from 70% (as income tax refund/credit) of their course fees back. The LEAD Training Admissions team guides students through the whole process – hassle free.

Who We Are

We are a team of specialists passionate about our work and with a common ambition to share learning experiences with people in the business community and civil society.

Under the brand name LEAD Training Services, our team has attracted an impressive pool of professional trainers from different areas of business and different geographical locations.

This makes us the only professional training organisation in Malta that can offer cutting edge training programmes across a broad spectrum of topics. We do not believe in one-size-fits-all training programmes and in line with our belief we customise our programmes to our individual customer’s needs.

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Our LatestNews

On the 9th February 2018, LEAD Training Services held its annual Award Ceremony at the Xara Lodge in Rabat. Present for this event were over 300 students who attended LEAD’s accredited professional short courses during 2017 and successfully achieved their CPD Award Qualifications.

Special guests for this ceremony included the Mr. Martin Borg, and Educational Management and Quality Control expert Mr. Paul Gauci Executive Head of BOV Training Centre and trainer with LEAD Training Services. All of these, together with Mr James Grech Managing Director of LEAD Training Services delivered short speeches during this event. …read more »