ZeniMax Media Inc. purchased the domain name from a man in Great Britain for $49,999, and is now forwarding the domain name to rage.bethsoft.com (Bethsoft is the publisher). The deal was handled through Sedo. The seller moved his web site to RageLive.com.

That a company would spend so much for a domain name for a video game should come as little surprise. Video game making has become a huge financial undertaking, and $50,000 is just a drop in the bucket. Plus, Rage has been a much-hyped video game, first announced in 2007. Back then id Software introduced the idea for the game, and ZeniMax since acquired the company. At one point video game giant Electronic Arts was also involved. The latest word is that the game isn’t coming out until next year.