Earlier this week, Visa announced two new hires to its teams in India and South Asia, according to PYMNTS. Murali Nair, formerly of MasterCard, will head up Indian client relationship management, working to grow the firm's presence in the region.

And Manmeet Vohra, who previously worked for Starbucks India, will manage the regional marketing team, which, in addition to traditional marketing, includes loyalty, and digital and mobile experiences. These hires, which support Visa's ongoing investment in South Asia, could be key in boosting the firm's regional market share.

The moves underpin Visa's plans for the region.

Demonetization in India created an opportunity that Visa is looking to capture.National demonetization last November, which removed 86% of currency from circulation, created an opening for new players in the digital payments market. And this opportunity was seized — mobile wallets saw vast gains, and Visa noted that the country nearly doubled its point-of-sale (POS) transaction growth and added 1 million new acceptance points.

These appointments could help Visa accelerate on its goals.Visa has already begun to capitalize on this — in Q2 2017, Visa saw 80% annual volume growth in the market. But the firm has big plans. Across Asia, the firm wants to drive digital, while expanding access and deepening partnerships, according to remarks made at Visa's Investor Day in June. These new hires, who come with strong backgrounds in the region and key skillsets, could help the firm forge those relationships, which in turn could lead to improved deliverance on growth goals and big wins in the region.

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