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Nihar Naturals Hair Oil New Ad – Vidya – Nursey Rhyme

After a successful “Chhotte Kadam Pragati ki Aur” campaign, which provides a platform to today’s progressive women to take small steps to enable a brighter future for kids.Nihar Naturals has come out with the second phase of its commercial titled ‘Garv se Badlo’. The new TVC features brand ambassador Vidya Balan, who encourages women to choose a bottle of Nihar Shanti Amla to give themselves a sense of pride from beautiful looking hair, just like her, and which also empowers her to embark on impactful changes in the lives of children.

Conceptualised by the creative agency BBH India and the production house is Apostrophe

Presents the Vidya Balan as a loved schoolteacher who is educating their students with an interactive style of teaching with hand-puppets, song and dance and facilitating children across the nation through her choice of Nihar hair oil. The brand new TVC showcases how each pop of the bottle cap puts a smile on the faces of young Indians through education. The new commercial aligned with the previous TVC “Chhotte Kadam Pragati ki Aur” and to forward this Nihar showcases the satisfaction that these progressive women are deriving by enabling big changes in society.

To make it an impactful commercial, BBH utilizes the authenticity of the Oil through the nursery rhyme which is quite interesting proposition for communicating their brand value and also positioning Nihar as a progressive brand which is not just about delivering strong category benefits but actually empowering their consumers to do good for others as well with its head held high among many traditional rivals.