Arsenal's Adidas Deal

Posted 11th Oct, 2018by Sportquake5 MINUTE SPORT MARKETING WEEK

Arsenal have officially confirmed that Adidas will be the clubs new kit manufacturer, starting from next season. Rumours of the deal have been circulating for a while, with SportQuake reporting back in August that the German sportswear giant would replace Puma.

The five-year deal is estimated to be worth £300m to the Gunners making it one of the most lucrative kit deals in world football. At £60m-per-season, Arsenal will sit joint third with Chelsea and only trail Manchester United (Adidas £75m) and Barcelona (Nike £140m).

Having previously partnered with Adidas from 1986 – 1994, Gunners fans are already hoping for modernised versions of former kits. None more so than the famous 1991 ‘Bruised Banana’ away kit. Club legend, Ian Wright, showed his approval by posting numerous photos of him in Adidas kits from his Arsenal days.

SportQuake believe this increase in revenue for Arsenal will once again allow them to compete for a Premier League title, as new boss Unai Emery will look to add world-class players to the current squad. It is also a big statement from Adidas, who had previously stated that the company would streamline sponsorship activities to only include one major club from each of Europe’s top leagues.

In August Manchester City announced that they would be ending their relationship with Nike and switching to Puma. More here.

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