Thursday, September 29, 2011

I have decided to sell the business due to health issues and the time demands required to handle the increase in business.

Revenues increased from $10,000 for the first (8) months of business in 2007 to a year end projection of $130,000 for 2011. This represents an average annual revenue increase of 71% since start up. This was during a very bad economy, imagine what it will be after the economy turns around.

Initial sales were only thru EBAY. Now sales are thru EBAY, ResinObsession web site, and ETSY. The other sales outlets were developed to reduce costs (EBAY fees). In 2010, 27% of total revenue came from the web site, and in 2011 (thru July), 55% came from the web site and should continue to increase. Once the new owner is announced thru the web site and newsletter, revenue will pick up immediately.

The established customer base is about 5,800 including over 5,000 newsletter subscribers who buy on a regular basis. ResinObsession products have been sold around the world, and there are wholesale accounts in the UK and Australia.

The sale will include the remaining inventory in excess of $17,000. The inventory includes plastic molds, Alumilite products, ETI products, measuring cups, Crystal Clay, and products developed solely by ResinObsession such as ResinObsession SuperClear resin, Toobies, pigment powder, drying mats, and StirStixs. The ResinObsession brand and goodwill, professionally developed website and contents, all ResinObsession graphics including logos, product pictures, post cards, and label templates are included. The ResinObsession URL alone has been appraised at over $7,000. You will also receive vendor information, some of them ResinObsession discoveries exclusive to ResinObsession.

Excluded from the sale are silicone molds designed and made solely by Cindy.

Financial statements can be provided after a confidentiality agreement has been executed.

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About Me

I create handmade acrylic and resin jewelry from my Florida art studio. I am also a wine enthusiast, amateur foodie, and a mom of 3 boys. You can also see my complete collection of handcrafted jewelry at www.kmsdesignsonline.com