ConversionAdvocates

Contact

We find revenue hidden in your analytics

Since 2013, we’ve been using our proprietary process to help businesses consistently increase not only conversion rates, but revenue in their business.

The reason why our process works so well is because it identifies, not only optimization opportunities on your website, but all of the revenue generating systems in your business.

That’s why our Optimization Analysis Process starts by evaluating how all of the moving pieces in your business; everything from your advertising, to your website, to your landing pages, to your email marketing campaigns, are working together to drive sales and revenue.

About us:

We've run over 1000+ experiments since 2013

We're a Top Rated 2019 & 2020 Conversion Optimization Company by Clutch

the review

“The improvements that they recommended right out of the gate delivered amazing results.”

May 15, 2020

The Review

Feedback summary:

ConversionAdvocates implemented changes based on the testing they did that have driven 8X more traffic to the next step in the funnel than the old landing page did. The team maintains strong CRO expertise and facilitates a clearly defined process. They excel at managing expectations.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a toy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We had switched our platform from WooCommerce to Shopify, and our conversions rates were all over the place; some months, they were really good, and other months, they weren’t as great. We tried to get our conversion rate under control by doing different things, like changing themes, but we weren’t sure what would stick.

We started looking for someone to help us with A/B testing to get our conversion rate more in line with the industry standards. We didn't want to just randomly try things and see what we thought would work but couldn’t necessarily prove. That’s what led us to Sina (Founder & Conversion Optimization Consultant) and the team.

SOLUTION

What was the scope of their involvement?

We wanted to start at the top of the funnel with our landing pages. We do Facebook and Instagram advertising, so we needed to optimize that primary page where we land a lot of our paid traffic. We wanted to see where we could get people to click in further and get them a step deeper into that funnel so that we could get them closer to actually making the purchase.

The first thing we did was test the design of that landing page. ConversionAdvocates had a few things that they had seen work in the past in improving conversions. They added some trust badges to the page, clarified the messaging, and made some of the text a bit larger. They created a couple of variation pages and left our control page as it was, and they tested against that.

We kept our advertising the same because we didn’t want to change any variables on that side of the business. We wanted to make sure that the changes we saw, whether positive or negative, could be attributed to the change on the website, rather than to a change in the advertising budget or strategy.

What is the team composition?

We interface with two people: Sina, who continually checks in on the process to see if I have any questions, and Raphaëlle (Co-Founder & Lead Optimization Expert), who is our account manager. They let us know the progress that they have made, whether that’s on content they’re coming up with for the variation pages, where we are in the test process, or what the data analyst has been able to glean from the data. We don’t have to deal with six different teams in that process; we have Raphaëlle as our primary point of contact. Sina checks in every week just to make sure that everything is working as it should be and answer any other questions we might have.

How did you come to work with ConversionAdvocates?

A friend of mine from college runs a conversion rate optimization (CRO) company. He had contacted me on LinkedIn and we talked for a bit, but his agency is large and works with very big companies. Their rates were well outside of what was feasible for us just because they have a different clientele, but that was what got me on the track of trying to find the right CRO company to work with. As I was looking around, I saw a Facebook Ad for ConversionAdvocates.

How much have you invested with them?

We’re on a flat-rate plan with them. For the first 90 days, it’s a fixed fee, and then after that, it becomes a percentage of the sales improvement. To date, we’ve spent a little more than $8,000.

What is the status of this engagement?

We started working together at the end of February 2020, and we’re still working with them. We are in our third experiment now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We first tested the variations on the landing page where all of our paid traffic goes. Based on that testing, we saw around an 800% improvement over the control. The changes that they came up with and put in place, along with all of the content that went with it on that page, sent 8X as many people into the next step of the funnel than the page that we had been using.

How did ConversionAdvocates perform from a project management standpoint?

It’s been really good. I’m usually the guy that has to be reminded 2–3 times to check in on things and provide feedback. A lot of companies I’ve worked with in the past will just let things sit, but they’ve done a good job of moving things along and keeping the communication open.

Anytime I have a question, I’ve called up Sina directly. They’ve always answered my questions very quickly and professionally. They also use a project management software that I can add comments to.

What did you find most impressive about them?

This is the first CRO company we’ve worked with, but my impression is that they know what they’re doing. The improvements that they recommended right out of the gate delivered amazing results; 8X improvement is huge.

For the second test, the initial results we got just a day or two in were crazy; our conversion rate almost doubled. I had commented that the results looked great and asked whether there was enough data to implement the changes then, and they explained that that wasn’t how the process worked. I was obviously eager to book that as a win and move on, but they wanted to make sure what they were doing was actually the right thing. It would’ve been easy for them to call it a win and move on, but they stuck to their process to ensure that the results were really from the changes that they had made.

Are there any areas they could improve?

I’m eager to maximize the improvement, which really happens when you get to improving the cart-to-checkout ratio. They’re right in making the improvement at the top of the funnel and letting it flow all the way through, because that is the way you should do it, but I would’ve liked to have made a bigger bottom line improvement at the end of the funnel. However, that being said, their way is the right way. I would say they’ve been great to work with, and I really don’t have any complaints. They have to manage my expectations, and they’ve done a good job of steering us in the right direction and not letting us do things out of order, even when I would’ve preferred to have done so.

Any advice for potential customers?

I’ve perceived that they very much know what they’re doing, and I haven’t been proven wrong on that so far. In working with them, be open to what they suggest, even if you’d like to start in a different area. They have a clearly defined process that seems to work pretty well, so let them do their job.

5.0

Overall ScoreIt’s been great. Sina and Raphaëlle are both very responsive.

ConversionAdvocates developed and redesigned a website for a flooring company. Additionally, they created content and implemented a photo gallery page to better showcase the company’s services.

The Reviewer

1-10 Employees

Newmarket, Ontario

Esther Marosan

Owner, Holland Flooring

Verified

the reviewer

Owner, Holland Flooring

Esther Marosan

Building Materials

1-10 Employees

Newmarket, Ontario

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

“They’re friendly, easy-going, and willing to listen to our needs.”

Mar 17, 2020

The Review

Feedback summary:

After the launch of the newly-redesigned site, internal feedback indicates that the platform is more sophisticated, vibrant, and representative of the business’s offerings than before. Customers can expect a team that follows through on their promises for deadlines, deliverables, and budgets.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a flooring company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We needed a new website that would reflect that we have a new showroom in addition to our existing services.

SOLUTION

What was the scope of their involvement?

I started by providing them with basic ideas and requirements for the site. Then, working with pictures I gave them, they designed, developed, and created content for the platform. Notably, they built out a gallery of our work on the site.

What is the team composition?

I worked with one of their teammates.

How did you come to work with ConversionAdvocates?

I’d worked with them in the past to create my original site. I really liked their work in the past and our partnership.

How much have you invested with them?

We’ve spent between $5,000–$10,000 on their work over the years.

What is the status of this engagement?

My work with them spans May 2016–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After their help, my website is clean, clear, and vibrant.

How did ConversionAdvocates perform from a project management standpoint?

They were great and easy to work with. Their team followed through on everything that I asked for. They used Asana to track to project and communicate their progress with us.

What did you find most impressive about them?

They’re friendly, easy-going, and willing to listen to our needs.

Are there any areas they could improve?

I wasn’t a huge fan of Asana, but I can’t think of anything major that they should improve upon.

Do you have any advice for potential customers?

Make sure you’re as on top of tasks and scheduling as they are. I caused some delays because of that. They’ll complete tasks quickly as long as you’re able to get information to them.

ConversionAdvocates was tasked with improving a pest control company’s conversion rate. They created a landing page and performed A/B testing in an attempt to increase leads.

The Reviewer

201-500 Employees

Rochester, New York

Internet Marketing Director, Pest Control Service

Verified

the reviewer

Internet Marketing Director, Pest Control Service

Consumer Services

201-500 Employees

Rochester, New York

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

4.5

Quality:

4.0

Schedule:

4.0

Cost:

4.0

Willing to refer:

5.0

the review

"We wanted a partnership, and that’s what we got with ConversionAdvocates."

Dec 03, 2019

The Review

Feedback summary:

Conversions increased substantially due to ConversionAdvocates’ hands-on approach. Their dedication to grasping their client’s business and vision is key to a successful partnership. They’re accommodating and communicative.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the internet marketing director for a pest control company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

I hired ConversionAdvocates to improve our conversion rate and get more leads online.

SOLUTION

What was the scope of their involvement?

The engagement started with their team looking through our data and discussing it with our team. After that, they figured out the challenges and started developing a landing page using Unbounce. They also used Google Optimize for A/B testing.

During their research, ConversionAdvocates asked what we offer that our competitors don’t and why clients should choose us over others. They also asked about our value proposition and what the most common questions from callers.

What is the team composition?

I work with Sina (CEO, ConversionAdvocates) and Raphaëlle (Co-Founder & Lead Optimization Expert, ConversionAdvocates).

How did you come to work with ConversionAdvocates?

I found ConversionAdvocates online as one of the top conversion rate optimization companies. I interviewed a couple and felt that they would be the best fit.

How much have you invested with them?

We’ve spent $4,500.

What is the status of this engagement?

Our ongoing engagement with ConversionAdvocates started in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team at ConversionAdvocates increased our landing page conversions significantly. They delivered what was expected. Their team even changed their routine slightly to accomplish what we needed.

How did ConversionAdvocates perform from a project management standpoint?

Their project management style is good. They use Asana to assign projects. Everything was on us, but they asked a ton of questions. After that, it was a lot of internal work by setting things up and launching tests. Communication was excellent, and they also deliver on time.

What did you find most impressive about them?

When we interviewed ConversionAdvocates, it seemed like they grasped the root of our business. They fully wanted to know what was going on internally. Other companies we spoke to didn’t do that. We wanted a partnership, and that’s what we got with ConversionAdvocates.

Are there any areas they could improve?

While we’ve only had a month of reporting from them, I’d like a bit more detail in reporting and insights. That would give an idea of why a test worked or didn’t and what they learned. My expectations may not have been conveyed.

Do you have any advice for potential customers?

Be a partner in this. Give them all the data and as much leeway as you can. They know their craft and want to have a long-term relationship. Let ConversionAdvocates do their job.

4.5

Overall ScoreThey’ve been really good.

4.0Scheduling

ON TIME / DEADLINES

They completed it on time. They were great.

4.0Cost

Value / within estimates

The fees are a little high, but in the grand scheme, they move the needle. The concern will be if there isn’t a return six months from now. It’s only been one month.

ConversionAdvocates developed a marketing strategy and executed different marketing services to increase revenue for an industrial service company. They also made structural changes to the website.

The Reviewer

51-200 Employees

Green River, Wyoming

Kirt Christensen

Former CFO & Controller, Mandros Painting

Verified

the reviewer

Former CFO & Controller, Mandros Painting

Kirt Christensen

Mining & Metals

51-200 Employees

Green River, Wyoming

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

“Their personalized level of service stood out.”

Jul 31, 2019

The Review

Feedback summary:

They excelled at managing expectations and delivering results that satisfied internal stakeholders. Their receptive nature and open communication complement their professional management style. ConversionAdvocates genuinely cares about the success of the business.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

When I worked with ConversionAdvocates, I was the CFO and controller of Mandros Painting, an industrial service company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We needed help improving the marketability of our website, which wasn’t driving any activity from our customer base.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates scoped out our website and developed a marketing strategy. They made structural changes to the site. The team pursues various marketing avenues to drive more revenue.

What is the team composition?

Sina (Co-Founder and Conversion Optimization Consultant, ConversionAdvocates) was our project manager. We also worked with Raphaëlle (Co-Founder and Lead Optimization Expert, ConversionAdvocates). Either a third-party or someone in-house made changes to the site.

How did you come to work with ConversionAdvocates?

We created a profile on Elance, which is now Upwork, explaining that we needed help with website development and marketing. We received around a dozen applications. Sina sent us a plan for our project and a personalized video describing their company and services.

How much have you invested with them?

Costs were less than $10,000 when I left the company.

What is the status of this engagement?

We began working with ConversionAdvocates in January 2016, and the partnership was ongoing when I left Mandros Painting a year ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work was well-received by my internal team.

How did ConversionAdvocates perform from a project management standpoint?

ConversionAdvocates did really well. We maintained open communication, and I felt really good about the way they handled their business. We never had problems reaching ConversionAdvocates or working with them.

What did you find most impressive about them?

Their personalized level of service stood out. We weren’t passed from person to person, and I didn’t feel like some large marketing firm was handling us. We had a good relationship with ConversionAdvocates, and they cared about our business.

ConversionAdvocates analyzed existing landing pages and created designs for optimization purposes. They also provided wireframes for the final versions.

The Reviewer

1-10 Employees

Denver, Colorado

Ryan Elam

Owner, LocalEyes Video Production

Verified

the reviewer

Owner, LocalEyes Video Production

Ryan Elam

Media

1-10 Employees

Denver, Colorado

Online Review

The client submitted this review online.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"They were very communicative and the process was seamless."

Jul 30, 2019

The Review

Feedback summary:

Although too early for definitive results, the optimization designs and efforts have pleased the internal team and improved the platform's overall look. The ConversionAdvocates team was knowledgeable and responsive, making them a valuable, reliable asset in the engagement.

the review

We are a video marketing agency that specializes in video production along with video marketing strategy + video distribution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ConversionAdvocates?

We came to them to help redesign our landing pages and help us with conversion rate optimization.

What were your goals for this project?

We wanted to optimize our landing pages for higher conversion rates.

SOLUTION

How did you select this vendor?

We searched online review sites and decided to go with them after talking with their owner, Sina.

Describe the scope of their work in detail.

They reviewed and analyzed our landing pages then provided us with actionable steps to better optimize our pages. They then provided us with a wireframe design for our landing pages.

What was the team composition?

I only interfaced with two people at their team throughout the whole process which made communication easy and seamless.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While it's too early to provide specific results, I will say that the landing pages look better from a design perspective and I'm sure they will help us convert more leads in the long run.

How effective was the workflow between your team and theirs?

It was very easy and seamless. They use Asana for project managing (like us) so that was nice.

What did you find most impressive about this company?

I found that they really knew their stuff when it came to designing landing pages that convert. They were very communicative and the process was seamless.

Are there any areas for improvement?

Overall, I have no real complaints about my experience with them. They delivered what they said they would deliver, on time, and on budget. They also provided a lot of great feedback and insights throughout the process.

ConversionAdvocates provided consultation to optimize a landing page. They reviewed the page’s graphics, messaging, and calls to action. They then created a video analyzing potential improvements.

The Reviewer

1-10 Employees

Montreal, Canada

Rami Nuseir

Principal, gutsygeek.com

Verified

the reviewer

Principal, gutsygeek.com

Rami Nuseir

Self-Improvement

1-10 Employees

Montreal, Canada

Online Review

The client submitted this review online.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"They worked efficiently to deliver quality advice."

Mar 19, 2019

The Review

Feedback summary:

The feedback ConversionAdvocates provided resulted in a 50% improvement in conversion rate following its successful implementation. Expect a responsive consulting team who delivers detailed work with a quick turnaround.

I had a landing page that was selling one of my core products, and that page was underperforming. I hired ConversionAdvocates to take a look at the page and help me improve it.

What were your goals for this project?

To find out what the problems were with my landing page, and figure out some fixes to improve it, as well as use the basic building blocks for future pages.

SOLUTION

How did you select this vendor?

I did a Google search and they showed up. I liked their approach and pricing, so I hired them.

Describe the scope of their work in detail.

I delivered the link to my landing page. They reviewed the page in detail, from the graphics to the messaging to the calls to action. They then delivered a full 30-minute video analysis of the page, covering each point that could be improved upon.

What was the team composition?

I believe it was one person analyzing the page and giving me the feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I used the feedback they gave me to create a follow-up landing page that saw about a 50% boost in conversion rate.

How effective was the workflow between your team and theirs?

Their response time was quick. I wrote them an email with the details of what I needed, and they delivered within five days.

ConversionAdvocates provides lead generation services to a digital marketing agency. The team tested and implemented changes to their website, and they also manage an email list. The project is ongoing.

The Reviewer

1-10 Employees

Canada

Simon Bernath

CEO & Founder, Digital Marketing Agency

Verified

the reviewer

CEO & Founder, Digital Marketing Agency

Simon Bernath

Internet

1-10 Employees

Canada

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

4.5

Quality:

4.0

Schedule:

4.0

Cost:

4.5

Willing to refer:

4.5

the review

"ConversionAdvocates demonstrates clear expertise in lead generation and a knack for creative problem-solving."

Feb 08, 2019

The Review

Feedback summary:

The site has seen its conversion rate improve and lead volume grow. Despite some ambiguities at times, ConversionAdvocates manages a smooth and efficient workflow. Their consistent communication and ability to easily grasp the requirements yield consistently positive results.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a digital marketing agency that specializes in serving heat and air-conditioning companies. We operate a website that provides viewers with price information on heat and air-conditioning providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We wanted to generate more leads from our existing traffic. We engaged ConversionAdvocates to help improve our conversion rates for people looking to request a quote.

SOLUTION

What was the scope of their involvement?

ConversionAdvocates wanted to optimize our website to encourage more people to request a quote from us and become leads. They created page designs and other factors such as navigation to test on the site. The team worked on some designs independently and worked with us on others. Once they found the best options, ConversionAdvocates implemented them as structural changes on our website. They also developed an email list and created an initial sequence to entice more people to try our services.

What is the team composition?

We work with two people who lead a larger team behind the scenes.

How did you come to work with ConversionAdvocates?

I posted a job advertisement on UpWork. ConversionAdvocates was one of the bids. After our initial conversation and some research into their company, I found that they offered excellent strategies and had a clear idea of our vision. They also were relatively local, which was a plus.

How much have you invested with them?

We’ve spent about $40,000 so far. We have a monthly retainer plan for $2,500 per month.

What is the status of this engagement?

We started working together in August 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate and lead volume have improved since we implemented ConversionAdvocates’ changes. We’ve also added many users to our email lists, which is a success.

How did ConversionAdvocates perform from a project management standpoint?

They’re well-organized and have an excellent system to manage their team’s work. Some hiccups have occurred along the way, but I’d expect that from any project of this length. The project has otherwise run smoothly from start to finish.

What did you find most impressive about them?

ConversionAdvocates demonstrates clear expertise in lead generation and a knack for creative problem-solving. They provide helpful and unique perspectives on the challenge we face.

Are there any areas they could improve?

As we’ve grown, we’ve had to negotiate ConversionAdvocates’ role in implementing changes on our site. But this is a challenge on both sides that we’ve had to face together.

Any advice for potential customers?

Make sure you both agree on what ConversionAdvocates’ main focus should be—whether they should provide only insight and analysis or they should implement their recommendations into your site directly. Having your processes clear and well-defined will make your collaboration easier. However, ConversionAdvocates is an excellent team, and we’ve had a positive experience working with them.

ConversionAdvocates did web development and SEO to improve online lead generation and conversion. They managed Google Ads campaigns and set up smart sheets and a CRM.

The Reviewer

2-10 Employees

Mississauga, Canada

Rade Macura

Owner, PaintCore

Verified

the reviewer

Owner, PaintCore

Rade Macura

Construction

2-10 Employees

Mississauga, Canada

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"They know what to expect and do the job properly."

Jan 30, 2019

The Review

Feedback summary:

The delivery of a functional and optimized website has drawn more online leads, and the team’s amiable and straightforward style has helped to build a partnership of trust. Customers can expect them to track and report metrics while providing business advice.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of PaintCore Finishes, a cabinet refinishing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionAdvocates?

We needed to generate and convert more leads online. Our existing website didn’t work at all.

SOLUTION

What was the scope of their involvement?

They rebuilt our site from scratch and did SEO, including Google Ads campaigns. They also set up smart sheets and a CRM to manage our leads.

What is the team composition?

I've mostly worked with Sina (Conversion Optimization Consultant, ConversionAdvocates). He's been my main point of contact throughout the engagement. But other team members also send me reports and other relevant materials.

How did you come to work with ConversionAdvocates?

Sina originally cold-called me when he was looking for new clients. I don’t usually take such calls seriously, but I realized he was very sincere and there was something about that I really trusted. I made the right call when I hired him, it’s paid dividends for me.

How much have you invested with them?

We usually spend $20,000–25,000 CAD per year (approximately $15,200–19,000 USD).

What is the status of this engagement?

We started working with them in June 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They keep the phone ringing, and that’s the most important thing for me. They send me reports, but I don’t follow the metrics very closely. We’re a small business with 10–12 employees at a time, so there’s only so many things we have to track.

How did ConversionAdvocates perform from a project management standpoint?

We communicate through phone calls and email. They’re always on time with their responses. They know what to expect and do the job properly.

What did you find most impressive about them?

Their team is honest and personable from the top. Sina asks a lot of questions and shows that he cares about our success. I never question the advice he gives.

Are there any areas they could improve?

No, I can't think of anything.

Do you have any advice for potential customers?

Tell them what you're looking for and what your expectations are. They'll be thoroughly honest with you and tell you what you can expect, usually with better ideas than you have for marketing online.

Happy Box offered website redesign and development, lead magnet generation, and social media management. They also wrote content and sales copy for webpages, and offered editing services.

The Reviewer

1-10 Employees

Utah

Cassidy Tuttle

Owner, Succulents and Sunshine

Verified

the reviewer

Owner, Succulents and Sunshine

Cassidy Tuttle

Education

1-10 Employees

Utah

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

4.5

Willing to refer:

5.0

the review

"They were genuinely interested in helping the business grow."

Dec 15, 2017

The Review

Feedback summary:

Their work resulted in a refined website with improved functionality and clearer content. The redesigned website has received positive feedback. They were personable, communicative, and noticeably interested in the business’s growth. However, conversion rate optimization was not sufficient and was expected to increase at a greater extent.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and content writer of Succulents and Sunshine, a website that offers a course and eBooks to teach people how to grow succulents. We also promote other people’s products on our site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Happy Box?

Our online traffic was high, but it wasn’t converting well to sales, especially our own product sales. We needed to improve conversion rate optimization, customer happiness, and time spent onsite. We wanted the site to be user-friendly and to focus more on the products we offer.

SOLUTION

What was the scope of their involvement?

Before our contract started, Sina [Chief Conversion Strategist, Happy Box] conducted a site analysis and made recommendations for site improvement. When we began our collaboration they looked at the entire site and recommended redesigning six of its pages; they provided wireframes for those pages. They suggested how the pages should flow and what content be included. We implemented the design, and they helped with writing sales copy and content. I tweaked the content they wrote to sound more like me, while they made edits to the content I wrote to make it more definitive.

Next, we focused on lead generation. After reviewing the pages, implementing the design changes, and completing the copy rewrite, they recommended creating three different lead magnets based on the site’s most popular content. They created the lead magnets’ concept, and I produced them. They helped with designing, implementing, and positioning the option boxes, and they helped craft the emails for the autoresponders. They also recommended setting up a Facebook group for the business. I initially created and managed this group by myself, but during the final stages of our collaboration they made a plan for how to best use the Facebook group to increase sales. We’re now implementing their recommended changes.

I was searching for a company to help with conversion rate optimization. I found them through a Google search. They offered a site canvass and critique for $7.00. Sina reviewed five pages, which resulted in an hour of advice. I talked to three other companies about our site, but the preliminary inexpensive review that Happy Box offered proved more beneficial than the interviews with other companies.

They provided me helpful, actionable items and ideas that I could implement myself, which changed the before working with them. Due to the high quality of their preliminary review, I realized they would be a good fit for us. Another deciding factor was that our personalities clicked. For instance, Sina did not hesitate to be blunt and direct during his initial canvass, and I appreciated his honesty.

How much have you invested with them?

We spent $15,000.

What is the status of this engagement?

We started working with them in June 2017, and they completed their work in November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have concrete metrics because I didn’t set any standards upfront, but we’ve received positive feedback on the site redesign. I’m more confident in our approach for the site. Its flow makes more sense, and the content and purpose are clearer and better presented, which should increase conversions. The site’s aesthetic and operation has dramatically improved; it is simplified and less cluttered.

How did Happy Box perform from a project management standpoint?

I hadn’t dealt with project management before working with them, so this collaboration was a good introduction. We used Asana to present overviews of project deliverables, to assign due dates, and to communicate. Asana was an effective project management tool because every component of the collaboration was in one place, which allowed me to identify next steps and what was being worked on at any given time.

I had phone calls with Raphaëlle and Sina on a weekly or biweekly basis, which gave us the opportunity to discuss our progress and plan the project's next phases. We were in close contact throughout this collaboration, and we had a friendly relationship. They were genuinely interested in helping the business grow. It put me at ease that they weren’t simply working for their personal gain.

What did you find most impressive about them?

They had a unique work approach because they looked at the big picture to ensure we started on the right path. They wanted to be sure that all the pieces fit together and that we had a good foundation before testing and changing the site. They made sure each page performed well. It was a bigger process than I anticipated, but it put the whole site on an improved foundation and better allowed for future change.

Are there any areas they could improve?

Although the entire site has improved, our conversion rates haven’t increased like we’ve hoped, especially considering the amount we invested in them. This is one reason that we’ve stopped working with them since we couldn’t afford them without higher returns. Conversion rates haven’t significantly increased partly due to our lack of concentration on what we could do to specifically increase them. We both neglected to record the site’s initial stats as well. I’ve discussed this with them over the past month, and they explained that we needed to redesign the site and start anew in order to implement their optimization ideas. Although the project did not result in what I had initially planned for when hiring them, we’re still happy with how it turned out overall.

Do you have any advice for potential customers?

Have a goal in mind and make sure everything you’re doing focuses on that goal. They truly understand that every business is different, so be receptive to their ideas and make those ideas work for you.

5.0

Overall Score

5.0Scheduling

ON TIME / DEADLINES

4.5Cost

Value / within estimates

They were worth their cost for the most part, but they didn’t do exactly what we hoped for in the time we wanted.