VITA COCO

Leading the charge in a new industry by cementing the brand’s quirky identity through all digital touchpoints

OBJECTIVE

Vita Coco approached JWALK with a unique brand identity and desire to execute on their fun-loving personality in the digital space. They knew who they were, but didn’t know how to bring that to life. This was their opportunity to share their story with the world, and introduce the masses to coconut water, a craze that Vita Coco continues to champion. They wanted to make sure they did it right to own the coconut water space.

SOLUTION

Throughout our time as Vita Coco’s social agency of record, we delivered all creative assets and copy to create their website. This included audio design and evolving content such as blog and news sections. In every portion of the website we articulated Vita Coco’s funny and distinct voice, making sure their identity permeated each brand touchpoint, and personality jumped off the page.

Beyond the website, we took their articulated brand identity into the social space, particularly through Facebook, which in 2010 was at the height of its popularity. With visually stimulating, hyper-stylized design, and quippy copy, we engaged fans in many ways, including through sweepstakes and partnerships with JetBlue, catapulting the brand to the relevance it maintains today.

RESULTS

Vita Coco is the top-selling coconut water brand in the US, annually turning over $420 million worldwide, with a market share of about 50pc. It is now sold in about 30 countries and continues to dominate the industry as it turns its eye internationally with 30% of revenue expected to be generated outside of the US this year.