The company lets users pay for online purchases, particularly virtual goods in games, with cash. Users go to Coinstar machines and choose to have a credit issued instead of cash, or purchase prepaid cards in convenience stores. In total there are 20,000 locations that sell Rixty prepaid credits/cards.

Rixty is an excellent payment option for the unbanked – usually teenagers – who don’t have access to their own credit or debit cards. Instead of using their parents’ card(s), or billing to their mobile phone (or getting involved in questionable offers-for-currency), users can simply pay cash at retail stores and then use the credit number for the online purchase. Rixty also lets users split a credit among different games, so a single prepaid card or Coinstar credit doesn’t have to all be used at one place.

The company had previously raised a $25,000 angel round from Keval Desai, who recently left Google to join Digg as vice president of product.