Will.i.am of the Black Eyed Peas hired as Intel’s new “Director of Creative Innovation”

Black Eyes Peas frontman Will.i.am is already a pretty busy man — showman, entertainer, musician, producer, hustler — but now you can add another job to his resume: Intel‘s Director of Creative Innovation.

The news comes straight from Intel’s official Twitter account, and backed up by an extensive press release which explains will.i.am’s hiring as the beginning of a “multi-year, hands-on creative and technology collaboration” with Intel.

Sporting an Intel ID badge proudly, will.i.am said:

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

According to Intel, will.i.am’s job will be to collaborate with them across the “compute continuum” of laptops, smartphones and tablets to do… well… Intel doesn’t really seem quite sure. Since will.i.am doesn’t hold a degree in computer science, my guess is he won’t be doing much practical work with Intel’s new products. Even so, Intel says that will.i.am is already working on some music that will expressly belong to Intel, so at least there’s that.

Speak Your Mind

Jon Hoffman

This is a joke to me. Maybe intel is planning to make some form of complete, consumer products? Someone like will.I.am literally has no way of providing useful input on the design or implementation of intel’s current products.

…unless their goal is to make chips more aesthetically pleasing? Sounds like a good plan… *eyeroll*

hodar

Wasn’t Lindsey Lohan available?

What a useless idiot. Without even the most fundamental grasp of what a MSFT product actually does, this is nothing but a dancing fool to sell to a demographic of ignorant fools.

At least “Dr. Dre” can listen to a set of headphones and mutter “Turn up da bass sum mo”. Without a grasp of either hardware design, or software operation – to call these performers “Directors” is an insult to the intelligence of engineers and technicians everywhere.