The tandem needs for content and exposure are what put Sauce Magazine on the street. “Once we got the magazine going and we saw the overwhelming response from the public, we knew we had something everyone wanted. It really took off at that point,” she says.

The “we” at this point included former business partner Catherine Neville. Neville, who, for many ,was the public face of Sauce, says she sold a 50 percent interest in Sauce to Mace in February 2010. One month later, Neville and Iowa-based Lee Enterprises Co., owner of the St. Louis Post-Dispatch, launched Feast, a competing magazine.

Mace says that the change “has allowed me to spread my wings and do what I need to do with the magazine.”

Journalism comes naturally for Mace, whose family moved to Jefferson County from Chicago when she was in the fourth grade. Her late father, Eugene Mace, was a lifelong newspaper man. Her mother, Janet, is owner of the Ste. Genevieve (Mo.) Herald.

“I grew up with ink in my blood,” she says.

Mace also has a commitment to the arts. Whether it’s sponsorship of events at the St. Louis Artists’ Guild or promotion of Grand Center and Opera Theatre of St. Louis, Mace says participation in the arts is akin to “eating with your eyes.” She is an avid supporter of organizations such as Food Outreach, Operation Food Search and Susan G. Komen Dine Out for the Cure.

Hale says, “Committed would be a good word to describe Allyson. Success follows some people, but she’s earned hers.”

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