Maxing Out Visibility

Why be “vanilla” when it comes to display options when you can offer something exciting for your client? That seems to be the message this year in looking at the various display systems across the marketplace.

Yes, traditional displays – popup tradeshow units, banner stands, etc. – are still available and always in demand. But if you want your customer’s message to stand out in the crowd, you need to be able to provide some more intriguing possibilities.

Some trends we’ve noticed:
• Bigger alternatives: Display manufacturers are recognizing that, sometimes, just being more massive garners more attention.
• More motion and/or interactive-capable: Customers are demanding ways to integrate motion into displays and also be capable of responding to touch or motion.
• Greater use of illumination: Also a major attention-grabber, light adds to an already successful display and its graphics.

The dozen displays highlighted here represent just some of the marketplace solutions that are out there. The bottom line: Help your client bring his or her message to the fore and you’re likely to be rewarded with more work.

A Fine RadianceRose Displays’ Broadway Frame is built to meet the demanding requirements of retail while also providing bright, even illumination in conjunction with the company’s Thinline frame. Due to its special backer board and light panel, uniform lighting prevails throughout the frame, even at larger sizes. The color temperature and lumens output are taken into consideration to maximize the brightness of the frame, Rose Displays reports, and the frame remains comfortable to the touch due to its heat-management construction. The Broadway’s frame rails are designed to open at 90 degrees so frames can be mounted directly in a fixture or abutted next to each other with no need for extra clearance. Stock finishes are black and clear anodized aluminum; available in sizes up to 48 x 119 in. (custom colors and sizes available). Maximum graphic thickness is 0.040-in.