95.
1 No business plan survives the
first customer contact.
2 It’s the business model, stupid.
3 Take time to think through
alternative possibilities
4 Your business model idea is
just a set of hypotheses.
5 Don’t build your company,
until you’ve verified your
Business Model

96.
you can read more about business models and the
customer development process here:
+
BusinessModelGeneration.com StevenBlank.com/books.html