Besides being a copycat campaign as gon-enelcamino pointed out (though this may have precede that?), the copy/tagline is TERRIBLE. Of course there's an art to early detection - that's why specialized clinics exist. If there was no art to it, we could ALL do it ourselves. It negates the need to have specialists examine you. Based on that (since it's the crux of the campaign) I give it a 2.

good campaign.. the line sounds probably better in german "früherkennung ist keine kunst" but otherwise i don't see a problem in it. early detection is not let's say "rocket science" for the concerned individual because you only have to go to the specialists who will do their job. it describes the problem from the patients perspective.
as far as i can see the "hospital aleman" campaign came out later as the one from scholz & friends..