Quick Service Restaurants

A solution for restaurants

How we help restaurants deliver ROI

Purple’s market-leading WiFi and analytics solution has enabled fast food restaurants around the globe to effectively capture marketing analytics and improve visitor engagement through various avenues. Whether that be increasing communications, developing tailored offers according to core demographic, or pushing out in-restaurant APPs and competitions, the platform allows QSR restaurants to generate a return from their WiFi investment both in terms of custom and profits.

The platform functions in a similar way to Google analytics, allowing QSR brands to monitor how people behave at their restaurant sites in the same way as they can monitor online activity. By gaining access to demographic data such as the customer’s email, age, gender and frequency of visits, QSR brands are able to improve their communications, make changes to their venues, adapt menus, improve signage and develop unique promotions for customers.

Key Benefits of Purple

How we help restaurants deliver ROI

Reward return visits
Purple’s market-leading WiFi and analytics solution has enabled fast food restaurants around the globe to effectively capture marketing analytics and improve visitor engagement through various avenues. Whether that be increasing communications, developing tailored offers according to core demographic, or pushing out in-restaurant APPs and competitions, the platform allows QSR restaurants to generate a return from their WiFi investment both in terms of custom and profits.

Location services
Management teams often question where the busiest counter is or how many people use the upstairs seating area. These questions can be answered with ease thanks to Purple’s Location Services, which allows you to identify traffic flows, hotspots and where overcrowding most commonly occurs. This information can be highly valuable for QSRs as it can help them to allocate staff according to demand, rearrange signage to inform customers about other areas and distribute offers.

Targeted offers
QSR brands can target specific customer segments with relevant promotions, menu updates and event information – even inviting them to enjoy a free burger on the house on their birthday. This is all made simple with Purple’s logic flow automation feature that allows you to set up emails that trigger dependent on certain rules that you set.

Content filtering
Fast food chains can be popular with people of all ages which means there is often a need to restrict access to inappropriate content for younger diners. With Purple, content filtering can be easily activated to ensure all users are safe and averted from any inappropriate sites whilst dining in-store.

Bespoke login journey
When diners access the WiFi they will be sent to a fully branded splash page that allows them to login via social media or a short form. Once online they will be redirected to a landing page featuring content about the QSR brand and its latest offers. Third party advertising can also be incorporated, which can present an additional revenue stream as sponsors battle to offer exclusive promotions.

Connecting with your WiFi data

Take customer engagement to a whole new level by implementing one of Purple’s various connectors,which includes TripAdvisor, Trustpilot and Salesforce

TripAdvisor & Trust Pilot

Purple integrates with TripAdvisor and Trust Pilot, allowing restaurants to send fully branded review requests to customers within 24 hours after their visit. This automation tool ensures all customers are prompted to leave a review and it has already been proven to increase reviews by up to 500%.

Salesforce

The SalesForce Connector is a feature that allows brands to cleverly integrate data from the Purple Portal with data from SalesForce. Once connected, any existing SalesForce data can be married with the corresponding restaurant visitor information in the Purple portal, giving businesses an enhanced understanding of who is actually visiting their restaurant sites.

Collect customer feedback

Net Promoter Score
The Net Promoter Score has become a highly popular loyalty metric for companies to use to measure customer feedback and benchmark their business against competitors. With Purple, NPS surveys can be created with ease in a personalised design and then sent out to customers to ask them how likely they are to recommend your venue and food to others on a scale of 1-10.

Micro Surveys
With Purple, QSR brands can ask customers the questions they need answering to make smarter decisions. Short, easy-to-use survey pages can be displayed during the user’s onboarding process before they access the WiFi network. It eliminates outdated paper surveys and helps companies to gain access to valuable data whilst the user gains access to connectivity on-site.

Purple’s market-leading WiFi and analytics solution has enabled fast food restaurants around the globe to effectively capture marketing analytics and improve visitor engagement through various avenues. Whether that be increasing communications, developing tailored offers according to core demographic or pushing out in-restaurant APPs and competitions, the platform allows QSR restaurants to generate a return from their WiFi investment both in terms of custom and profits.