The Cable Show Feature Articles

RGB Networks at the Forefront of Multiscreen Content Delivery

When a company’s clientele uses a breadth of different devices, the firm’s content needs to be just as versatile. RGB Networks has mastered the delivery of multiscreen content, and recently spoke with TMC’s (News - Alert) Erik Linask at The Cable Show 2012 in Boston, Mass.

One of the company’s most recent developments, TransAct Packager – which RGB exhibited in London three months ago – is an example of how its systems can translate material for the purposes of any unit capable of displaying it. Especially with a number of exciting events this year worldwide, it’s important for architecture like this to be up and catering to any and all viewers.

“You want to start with something that you can grow on,” Ramin Farassat, VP of product marketing & business development at RGB Networks, told Linask at the event. “You want to start with something you can easily scale an upgrade as you go forward.”

Farassat, whose company has seen countless products come and go, understands that if the past decade is any indication, advancements in technology are too quick for any one-tracked system to survive. Now as the summer Olympiad, U.S Presidential elections and hardware from giants like Apple (News - Alert) take video content to new levels of expectations this year, video service providers (VSP) like RGB see themselves primed for serious market expansion.

RGB’s chassis-based system has it adopt new forms of content “within the same chassis,” according to Farassat, allowing the system to perceive information as less foreign and seem more chameleonic.

Advertizing was another important part of their conversation at the show, which Farassat agreed is not the most enjoyable part of the viewing experience. But RGB’s system, which “unicasts” its commercial content, delivers data more specific to the individual subscriber. “Therefore you’re much more likely to want to see that ad,” he said, “than to just fast forward.”

Other forms Farassat believes will increase the company’s viewership include location or zone-based advertizing, which designates content for particular areas of the world users subscribe from.