Innovative outdoor billboard design gives drivers the illusion of an approaching herd of buffalo on a night game drive – while in reality they are in the city. This captivating image is supported by only one word, “Defender” and the Landrover logo. The Land Rover Night Eyes Campaign was created by Tag 8 and was facilitated by Young and Rubicam (Y & R). Twelve static Continental Outdoor Media Citilites will be on roadsides for three months due to Mindshare’s strategic planning. There are nine Citilites in Gauteng and three in Cape Town displaying this campaign. The campaign, implemented by Continental Outdoor, is reliant on LED’s that produce the glowing ‘night-eyes’ effect.