Post Fruity Pebbles Teams Up with WWE Superstar John Cena®

Date

January 10, 2012

Location

Parsipanny, N.J.

Post Fruity Pebbles and WWE Superstar John Cena are teaming up for a new partnership, which includes a collectable cereal box and an instant-win promotion awarding a VIP meet-and-greet with the talent.

PARISPANNy, N.J. - (January 10, 2012) - Cena’s passion charity, Make-A-Wish®, for which he has granted more than 250 wishes for children with life-threatening medical conditions, and "be a STAR," the anti-bullying alliance co-founded by WWE and The Creative Coalition, are prominently displayed on newly designed Fruity Pebbles cereal boxes featured nationwide January through March.

“It is truly an honor to team up with Post Fruity Pebbles. After all, who doesn’t dream of being on a cereal box one day?” Cena said. “I am proud that the partnership also spreads awareness about the life-changing wishes granted by Make-A-Wish and ‘be a STAR’s’ anti-bullying message of showing tolerance and respect.”

“We are thrilled to support John Cena’s work in and out of the ring for children with life-threatening medical conditions and those who are being bullied,” said Michael Krishnan, senior brand manager at Post Foods. “We hope Fruity Pebbles’ partnership with this popular WWE superstar will raise awareness for Make-A-Wish and ‘be a STAR.’ ”

The on-pack, instant-win, grand-prize winners will each receive a VIP meet-and-greet with Cena, priority seating and transportation to a WWE live event, and an autographed “Rise Above Hate” T-shirt, in support of the "be a STAR" anti-bullying message. First-prize winners will receive an autographed version of the exclusive T-shirt. The second-prize winners will receive the exclusive T-shirt. To enter, look inside the specially marked boxes featuring Cena for a special code to submit on www.PebblesPlay.com/Cena.

The partnership stems from the on screen and social media rivalry between Cena and WrestleMania XXVIII opponent Dwayne “The Rock®” Johnson, who compared Cena’s brightly colored wardrobe to a bowl of Fruity Pebbles. Cena embraced the new nickname saying he is “Yabba, Dabba Delicious.”

Post Fruity Pebbles Cereal and Fruity Pebbles Treats can be found at grocery stores nationwide. For more information, visit www.PostCereals.com.

About WWEWWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to www.wwe.com/worldwide/.