According to Bloomberg Demand Media plans to raise $120 million selling shares for $14 to $16 in their IPO scheduled for January 25th, 2011. The company, run by co-founder, chairman and chief executive officer Richard Rosenblatt, has now cleared its final SEC hurdle and set the IPO date and pricing. The IPO had stalled in December when the SEC was waiting for responses on the company’s accounting practices. Goldman Sachs and Morgan Stanley are leading the $7.5 million offering. The shares will be offered at the New York Stock exchange under the DMD symbol.

Demand Media is parent company to many companies such as registrars eNom and Bulk Register, many websites such as eHow and domain parking company Hotkeys.

As we had reported earlier this year, Demand Media, parent company of numerous registrars, websites and a domain parking company, was planning to file for an IPO in 2010. According to an article by CNNMoney, the IPO has now stalled due to the regulator’s questions regarding Demand Media’s accounting practices.

The company’s CEO, Richard Rosenblatt has always insisted that the company was profitable, but the IPO filing revealed a different story, showing that the company is in the red for at least for $6 million USD for 2010. One of the reasons the filings are being investigated is that Demand Media expenses the cost of content creation over the course of five years, stating that the average time period this content will generate revenue for is 5.4 years.

Remember when GoDaddy filed to go public? And then canceled their IPO? According to what the Wall Street Journal (WSJ) writes today, they are giving it another go: Apparently Qatalyst Partners, the boutique firm run by veteran technology banker Frank Quattrone has been retained by GoDaddy to offer the company in an auction that private equity firms are expected to bid in. According to “people familiar with the matter” quoted in the WSJ the auction could fetch as much as $1 Billion USD.

Two smaller competitors, Register.com and Network Solutions, have both been in private-equity’s hands. Earlier this year, technology-focused buyout firm Vector Capital sold Register.com to another web registration and design provider ,Web.com Inc., for $135 million. Network Solutions is owned by General Atlantic Partners.

According to an article in the Financial Times, Demand Media has hired Goldman Sachs to explore an initial public offering. The company, founded by the former chairman of Myspace, Richard Rosenblatt, owns registrars eNom, BulkRegister, parking company Hotkeys and operates the NameJet drop catching site in partnership with Network Solutions. Aside from owning a domain portfolio, which includes a large number of expired domain names, the company also runs a user generated content production service called Demand Studios. The content is then published on Demand’s websites, such as eHow. The company’s freelance workers produce about 4,000 video clips and articles per day.