Embrace Niagara is a website dedicated to sharing the stories and experiences of life in Niagara told by those who make Niagara their home.

A few years ago, we found ourselves in the fortunate position where we could CHOOSE the region to move our home and our business. Our goal was to find a place where we could have more balance to enjoy the things in life that make it worth living. A LOT of research followed.

The search clearly brought us to Niagara. But our research and experiences showed us that there is a lot more to Niagara than most people outside of the region even know about — the perception is much less than the reality.

We began to realize that the humble character of the region was part of the problem and there is clearly a sense that even many of the people who live here don’t fully realize how special their home is. Our business is marketing and promotion and realized that we could make a difference — if we created a vehicle to get the stories out there.

Now, over the past 5 years, our company High Concept Media has developed high-end custom content for email, print and web. Our clients have consisted of small businesses, real estate development companies and some of the largest entertainment brands in the world.

In other words, we felt that we were in the unique position to build something beyond marketing propaganda and fliers, we would instead focus on telling the colourful stories and sharing the experiences of this region with exclusive articles, cartoons (like Wumpyre every Tuesday), custom artwork, humour, video and comprehensive interviews with the people who are the heart of Niagara.

We hope you enjoy the site and the content we are creating and will participate by sharing the stories you like, commenting within our community and helping us sing the praises of all that is great about Niagara! If you have a unique Niagara story you feel we should consider, please feel free to contact us.