The importance of nurturing traditional distribution channels into the digital era. Some may believe that the old days of dealing directly with an agent to understand and purchase your insurance is soon gone. I want to believe otherwise. The necessity to look into the eyes of someone advising for purchase of an intangible product that most dont understand, dont trust, dont want to buy, is and will remain critical. The digital world forces the industry to adapt, and it will prevail against the old age, yet it offers the opportunity to the traditional way of selling to up-grade and engage even better its prospects. I have tried to explain my beliefs at the panel of the InsurTech Conference 2016 and debate with those that wish to go direct and cut what make the insurance more human.

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Author

Matthias de Ferrieres has more than 15 years experience in the insurance industry in Asia.In late 2014, Matthias established Stark Group Private Limited to pioneer the digital transformation of the insurance industry.