The Connected Vehicle Movement

1.
Commercial Solutions | Automotive
Commercial Solutions
THE CONNECTED
VEHICLE MOVEMENT
Vehicles have become part of the
“personal ecosystem”—increasingly
integrated with other devices that
enable connectivity, entertainment,
and convenience. The automotive
landscape has shifted, transforming
beyond its traditional focus on
performance, style, and safety.
Automakers are now operating in a
new environment, seeing changes
in consumer demands, competitive
landscape, and their core business
models.
The challenge is clear: Automakers now compete in spaces that are undefined and against
non-traditional competitors, with innovations—including smart infrastructure, connected
vehicles, and embedded technologies—accelerating the shift toward a new service model.
The product automakers are designing and selling is fundamentally changing. Despite the
uncertainty, there are real opportunities for those who are willing to be both aggressive and
innovative in this shifting environment.
To stay ahead, you must:
• Own the coming transformation
• Recognize the opportunity in data
• Adapt a “Try. Fail. Learn.” mindset
• Secure your product and your enterprise
The competitive landscape may be shifting, but the core selling point of vehicles remains
the same: The customer experience.

3.
Commercial Solutions | Automotive
Jon Allen
Principal
Tel +1 703-377-7194
allen_jonathan@bah.com
Denis Cosgrove
Senior Associate
Tel +1 202-346-9296
cosgrove_denis@bah.com
Sedar Labarre
Vice President
Tel +1 202-346-9201
labarre_sedar@bah.com
Pranav Saha
Lead Associate
Tel +1 410-684-6528
saha_pranav@bah.com
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