“Recycle, repurpose and reuse” typically applies to lifestyle choices and being kinder to our earth, but did you know this could also apply to your content? Savvy marketers know how to “recycle” and re-create their existing information to make it fresh and new again in the eyes of their readers and potential customers. Though a smart content creation idea, recycling content is a delicate dance. Before you spend time refreshing and rewriting your existing content, there are some “duplicate content” facts you should know about. [Read more…]