Welcome to the Corporate Alignment website. This is a growing community of people interested in business management, and who believe that there are better paths than the purely financial one. We’re interested in looking at how people can work better, live better and at the same time showing how businesses have lots to gain from driven, creative employees.

Corporate alignment is the basic set of ideas that allow us to form a coherent and comprehensive vision of a business, both in its actions and its purpose. Strategy, organisation, objectives, priorities… Corporate alignment shows how they are connected and inter-dependent, because they are all carried out by individuals, by our decisions and the collective action that is produced.

So far, we’ve written a ten-point manifesto of our ideas to explain how and why we think a different business management is possible. Over the coming weeks, I hope to be able to look at examples of businesses that applied some of the techniques or lived by the principles of corporate alignment. We’ll also try to see how exactly businesses can apply the principles we lay out here in their day-to-day operations in order to improve their performance.

We’d love to hear your opinions, experiences and ideas, and help spread a new wave of business management thought!