SummaryPoor summer in 2015 dampened the Norwegian beer market, due to wet weather in the month of June beer suffered a setback during the high season. Average price of beer increased by 2% in 2015 across all trade channels. Growth of beer market in Norway is highly dependent on distribution and consumer preference. However the government relaxed its strict laws over advertising and promotional offers. Consumers are now showing interest in beers aside the traditional pilsner style lager. Excise duty was increased in January 2015 leading to the increasing in prices.

Key Findings- Only hot drinks and Bulk/HOD water shows a stable growth while beer shows a flat performance.

- Poor summer dampens market in high season.

- Excise duty increased in January 2015 leading to 2% increase in prices of beer.

- Consumers show newfound interest in ale and craft beer apart from traditional pilsner style lager beer mostly due to increase in travel.

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy- Gain an in-depth understanding of the dynamics and structure of the Norway beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Norway beer market to support your brand development and marketing initiatives

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