Don't get me wrong: I'm not immune to the saccharine charms of a good cupake. I’ll confess to having visited cupcakeries from coast to coast, from Magnolia Bakery in New York and Sugar Mama's in Alaska to Sprinkles and Kara’s in California. We occasionally pick up a box or three of cupcakes for parties, and we’ve been known to custom-order vast quantities of Star Wars-themed cupcakes for our kids' birthdays.

But come on, people: It’s 2010. Cupcake fetishism is so, so tired. Can we please move along to the next food-related fad? Something a little less crappy for you?

But hey: At least you’re only sucking down cupcakes on rare, super-special occasions like birthdays and anniversaries, right?

Wrong.

Paleo poster child John Durant recently penned a post entitled “Why Gourmet Cupcakes are Evil,” which made the point that up-market cupcakes are insidious because they give sugar addicts an excuse to indulge on a regular basis. While “[n]ice cakes are too big, too expensive, too luxurious” for everyday snacking, those cute, innocent-looking little cupcakes aren’t. And yet they’re sufficiently fancy, nostalgia-inducing and affordable to make cupcake enthusiasts feel like they’re getting a special treat -- even if they’re helping themselves to another frosting-slathered gut bomb every other day.