MA Beauty: Check Out Now a Beauty Shopping Site Made Specifically for Women of Color

Although the beauty industry is making strides toward racial inclusivity, it still has a long way to go. And while many beauty brands have realized that equal representation matters, and are extending their product lines to cater toward all skin tones and hair textures, it’s still hard to find one place to buy everything you need.

Enter Marjani Beauty, a new e-commerce shopping site created by founder and CEO Kimberly Smith. Consider it a one-stop shop for all women of color, carrying black-owned beauty brands such as AJ Crimson, Gold Label, Christal Cosmetics, and more. Finally — a site curated specifically to meet your hair, makeup, and skin-care needs and keep your #BlackGirlMagic✨ at an all-time high.

MARJANI BEAUTY

“This company was born from the desire of our founders to create a space and platform where the collective diversity of women of color is celebrated,” Smith says on the website. “There is no one-size-fits-all when it comes to women of color’s hair, skin and cosmetic needs. As women of color, we are constantly breaking the mirrored vanity when it comes to the ‘ideal standards’ of beauty. All the while, mass market brands fail to keep up or even attempt to fulfill our diverse needs.”

MARJANI BEAUTY

So, if you still haven’t found the right foundation for you (Marjani Beauty has a try-it-before-you-buy-it program!) or copped a cleanser that’ll nix your hyperpigmentation, deem this site a haven of melanin-friendly products.