Since the original iPhone’s debut in 2007, Apple’s iOS devices have made use of an Apple-built Google Maps application to provide users with a quick glance at driving directions, traffic, route guidance, current location information, and details about destinations. Like with most sections of Apple’s business, the company is continually innovating, looking to take products to the next level.

A few years ago, Apple set out to seemingly reinvent this iOS mapping experience. As 9to5Mac reported in 2009, Apple scooped up their own mapping software development company called Placebase. In the summer of last year, Apple went one step further in their obvious pursuit of a completely in-house mapping solution and acquired a 3D mapping firm called Poly9.