What are you trying to achieve with this site?
Short term objectives:
Grow awareness and sensibility about this behaviour.
Make the offenders know that their license plate or picture of their car, is recorded forever.
This will very likely make them think twice before littering again.
Long term goal:Make this behaviour morally unacceptable in our society.
If and when this behaviour becomes widely morally unacceptable, littering will certainly diminish drastically.Moral norms work even better than law enforcement.

How are you trying to achieve this site's goal?
1 - Increasing the number of people who report incidents.
2 - Facilitating the legal punishment of the offenders.
Littering reports are available to local and provincial authorities.
Penalties for littering vary across the country and they are already as high as $1000 for cigarette butt littering.

What do you do with the reports?
Reports are permanently recorded in a database and offered to Municipalities and Ministries of Transportation accross Canada.
Please ask your local authorities to make use of our reports and:
1- send educational/warning notes to offenders
2- pursue the offenders legally
Even if a report is not utilized today, it will be very useful in the future, esspecially for the purpose of identifying repeated offenders.

What if the reported offender contests the report?
I will not argue with the alleged offenders.
If the owner of the vehicle denies the report, I will unpublish that report.
At that point we have reached our objective: that person would probably never litter again.

Can I report anonymously?
Yes you can, and your reports are still valuable.
However anonymous reports are easier to contest.

I don't want to report anonymously. What personal info do you require?
The system DOES NOT ask for personal info like name or address.
The system only asks for an email address. If you wish you can leave a phone number.
If requested, I will only share your info with the local authorities where littering is reported.
I will never solicit.
Click here to create an account and report from there.

Who are you?
I am someone who happens to be a web developer, enraged watching people litter and committed to do all I can to make this behaviour morally unacceptable.