Privacy Policy

We, the Living Group of Companies, its related and affiliated entities and those licensees using the “Living” brand (referred to as “Living”) are committed to protecting your right to privacy. This privacy policy informs you of our practices relating to the collection, use and disclosure of personal information and tells you about the ways we ensure that your privacy and the confidentiality of your information are protected.

We are committed to protecting your privacy whether you are browsing for information or conducting business with the Living Group of Companies through electronic channels. The handling of all personal information by Living Group of Companies is governed by the Freedom of Information and Protection of Privacy Act as well as the Personal Information Protection and Electronic Documents Act.

Living Realty Inc., Brokerage is a member of The Canadian Real Estate Association (CREA) and strictly adopts and abides by the principles set out in the CREA Privacy Code. All employees and sales representatives associated with our brokerage sign an acknowledgement that they will comply with the requirements of the Code.

When you visit our websites, we will not collect your personal information unless you choose to use, or request to be contacted and receive online products and services that require it. We use up-to-date security protocols provided by our service provider and web hosting company to ensure the integrity and confidentiality of information and systems.

What does “personal information” mean?

For the purposes of this Statement, “personal information” means information about identifiable individuals and includes contact information (for example, name, mailing address, e-mail address, and telephone number), demographic information, household information preference information and transaction-related information. Personal information does not include business information, such as an individual’s business address and telephone number.

Collecting personal information

Living may collect personal information from individuals on a voluntary basis through surveys, contest entry forms, registration forms, questionnaires and transaction documents.

Using personal information

Living uses personal information that it collects for the following limited purposes:

To effectively market and sell the property of sellers.

To locate, assess and qualify properties for buyers.

To otherwise provide professional and competent real estate services to clients and customers.

To communicate with individuals.

To assist in understanding individuals’ needs and preferences and to adjust our product and services accordingly.

To conduct, process and complete transactions with customers.

Living may, from time to time, contact individuals by electronic format, regular mail or telephone for any of the purposes set out above. Any electronic communications shall be in compliance with the Canadian Anti-spam Legislation (CASL), and as such, will not be initiated unless consent (as defined by CASL) has been provided by the recipient. If you wish to withdraw consent for email communications, you may do so at any time by directly emailing consent@livingrealty.com, or by clicking the “unsubscribe” or “Safe Unsubscribe” buttons on email messages.

Disclosing personal information

We knowingly disclose personal information when we have received your consent to do so or under limited circumstances specifically described when personal information is collected. However, we will disclose personal information without such consent when such disclosure is permitted or required by law.

We will not knowingly disclose personal information to any third parties except:

To affiliated and associated companies of Living and only for the limited purposes described above. These affiliated and associated companies and their respective employees are restricted from using the personal information for any other purpose other than as described above.

To its agents, professional advisors, promotional and marketing agencies, and to any other third parties in order to complete transactions, to process data and to service our customers. These third parties and their respective employees are only provided with such personal information as is necessary to perform the services for which they have been contracted and are restricted from using the personal information for any purpose other than as described above.

Living does not sell, rent or trade personal information that it collects. In the event of the sale of Living, personal information may be one of the transferred business assets.

Retaining Personal information

At such time as personal information is no longer required for the purposes stated in this Privacy Statement or other statutory requirements, such personal information will be made anonymous or destroyed.

Protecting personal information

To ensure the security of our customers’ personal information we have designated a Privacy Officer to be responsible for the care and control of personal information.
Although we take great care in protecting the security of personal information stored in our databases. Information transmitted over the Internet can be intercepted by unauthorized parties. Living does not assume any liability for any unauthorized use or interception of personal information over the internet by third parties. In addition, we do not assume liability for any unauthorized use of personal information collected by third parties with websites that are the current or future subject of a link from our website.

Cookies

Some Living Group of Companies webpages may use cookies. Cookies are generally used to make it more convenient for users to move around our websites. If you choose, they may be used to ‘remember’ your password and make it easier and faster to log-in to certain sites. These types of cookies need to be stored on your computer’s hard drive. Cookies used by the Living Group of Companies are encrypted to make the information in cookies unreadable to anyone except the organization with which you are dealing.

Important Notices: Some of our websites link to other sites created and maintained by other public and/or private sector organizations. We provide these links solely for your information and convenience. When you link to an outside website, you are leaving Living Group of Companies web site and our information management policies no longer apply. Your personal information may be transferred to individuals or entities as set out in the specific privacy provision of Living Group of Companies websites.

Third Party Tools and Data Collection

Google Analytics

Google Analytics is a website analytics service provide by Google, Inc. Living Group of Companies websites use Google Analytics to collect information about your use of our websites. Google Analytics uses a cookie to collect information about your use of the websites, including your IP address. It does not collect your name or other identifying information. We use the information provided by Google Analytics to improve the websites and the services we offer. You can opt out of the use of Google Analytics cookies by disabling cookies in your browser or by opting out using the Google Analytics opt out plugin available here. Further information about Google’s privacy policy can be found at https://policies.google.com/privacy?gl=ca

Google Tag Manager

Living Group of Companies websites use the Google Tag Manager – a tool provided by Google Inc to allow websites to manage multiple tags through a single interface. The tags allow code for tracking services such as Google Analytics to be added to web pages. The tools and services activated though Google Tag manager may collect data and add cookies, as described within this privacy policy. The Google Tag Manager tool itself does not use any cookies and does not access information accessed by services in the tags.

Facebook Pixel Conversion Tracking

Living Group of Companies websites use the Facebook Conversion Tracking Pixel. The pixel is a small piece of Javascript code provided by Facebook Inc that uses functions to transmit information about the user’s browser session and user data to Facebook Inc. We use the Facebook Pixel to analyse and improve advertising campaigns. Data remains anonymous and we cannot see the personal data of any user. Facebook is able to see user data and uses it according to their Privacy Policy, which can be viewed here.

Facebook Tracking uses a cookie that allows Facebook and 3rd-party partners to show you advertisements on Facebook and other websites. To opt out of this cookie, you can disable cookies in your browser or use one of the methods offered by Facebook Inc: https://www.facebook.com/policies/cookies/

LinkedIn Insight Conversion Tracking

Living Group of Companies websites use the LinkedIn Insight Conversion Tracking Tag. The tag is a small piece of Javascript code that transmits data about user browser sessions. The data is anonymous and includes information such as IP address, pages visited and timestamps. We use the data to analyse and improve advertising campaigns on linkedin.com.

LinkedIn uses a cookie to collect the data. This cookie is governed by the LinkedIn data policy, which can be seen here. You can opt out of this cookie by disabling cookies in your browser or through the settings in your LinkedIn account.

If you wish to access, request a correction, discontinue maintenance of your file, to withdraw your consent to the disclosure of personal information in your file, or to obtain a copy of the Living Group of Companies’ privacy policy, please contact us: