Cookie

Drug slang A regional term for crackInformatics A piece of information generated by a Web server and stored in the user's computer, ready for future accessVox populi—US Any of various small, usually flat sweet cakes; biscuit in the UK

Designer Linens Outlet was one of our first customers to take advantage of WebTrends unique, no-cost approach to implementing first-party cookies in a hosted service and the results are impressive," said Josh Manion, CEO of Stratigent LLC.

Collectively, the studies suggest that between 12 to 28 percent of Internet users selectively block third-party cookies from being set on their machines, and JupiterResearch, which first announced the growth in cookie deletion and blocking, concludes that "site operators must move toward exclusive use of first-party cookies in data collection efforts" (Measuring Unique Visitors, March 9, 2005).

Businesses that are concerned about the accuracy of their web analytics due to the increasing percentage of visitors blocking third-party cookies can access best practices information and a checklist for evaluating first-party cookie solutions at www.

However, according to WebTrends recent 2006 Online Retail Holiday Readiness Report, the percent of retailers using first-party cookies has only increased by one percent over the past year for a total of 25 percent.

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