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Working on the marketing team of a content marketing company means that every year around this time, I’m very aware of what is happening in the industry and what my team is preparing for in the upcoming year. Best case scenario, the upcoming trends are ones that we are already aware of and have been planning for. When you work in content marketing, you are in an industry that seems to…

Picture your last company party. Where were the IT people? Who were they talking to? What about the sales team? They were most likely hanging out with department friends, or perhaps they were awkwardly chatting with their bosses. The fact is, shoving people from various departments together in a social setting to forge relationships and improve communication just doesn’t work. People from different departments usually aren’t close friends…

Most people know that sharing your articles on social networks is a great way to get the word out to a number of followers, but Google+ has taken this a step further. The network has little nooks and crannies that seemed to be designed specifically for writers. In other words, if you’re looking to get published online and help improve your personal brand, Google+ should be your new…

Many webmasters choose to focus on keyword targeting, optimizing title tags, and other SEO tactics that aim to capture the attention of search engines and increase rankings. However, with Google getting more proficient at recognizing a site’s value based on the actions of visitors, it is becoming apparent that the real way to heighten notoriety is to make visiting the site an enjoyable and edifying experience. In…

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market. Business blogs are very easy to manage. And, to top it off, blogging is relatively affordable, and in some cases free, form…

By now, most business owners realize the benefits of having a company blog. A company blog can help bring traffic to your site, give insight into your company’s culture, and it’s an overall great inbound marketing technique. Unfortunately, a lot of companies aren’t getting the results from their blogs that they expected. The reason why? Well to put it simple, they’re not doing it right! Here are 5…

“Karma, Baby!” If everyone just paid a little more attention to this mantra, the world would be such a happy little place, wouldn’t it? Ah, but there are the negative folks among us. So, craft your responses carefully when you receive a not-so-nice post to your blog. What are some techniques to minimize the impact of their comments? Most importantly — Respond. Don’t react. Trolls: We have all…

The phrase “Search Engine Optimization” often scares small business owners who can’t afford a large budget (if any) for online marketing. They have good reason: SEO is costly and often too sophisticated for small businesses to invest in. The passage of time has not dissipated these fears. In fact, it may even have compounded them because of all the havoc caused by Panda, Penguin, and a host of other algorithm…

If you’re an aspiring entrepreneur looking to start your own business, I’ve got some advice for you. Start a blog before you start a business. I know what you’re thinking, “Why would I start a blog when I should be focused on starting my business?” To be honest, that’s a perfectly good question, but as an entrepreneur I’m going to need you to think outside the box. Let’s…

So, you have opened your own company website. Now what? Of course, all company owners want that their website rank higher in the search engines and more visitors arrive at the site and promote their products and services. But whenever I ask them do they own a blog, most company owners make fun of this question and said who wants to read about their businesses. However, I must…