You may have heard the name, but you haven’t heard the news: Andrew Hershberger Creative has expanded its team and its mission to grow local businesses with insight- and information-driven smart marketing solutions that achieve desired results. Our span of tactics and strategies is exceeded only by our passion for creating success for our clients. We thrive on inspiration. We know how to maximize budgets and timelines. We are passionate about...

Brand Development & Brand Marketing Challenge: Revitalize Chapel Hills Mall’s 30-year-old visual identity and brand voice to communicate significant capital and tenancy improvements to this longtime regional retail destination in Colorado Springs. Differentiate the Mall as an ascending brand in an environment where many malls were declining, perceived as outmoded, and where lifestyle centers were emerging as fierce competitors. Solution:...

Brand Identity Challenge: The concept of a year-round public market is an emerging one for Colorado Springs but has been successful in other cities. The local organizing group needed to create a convincing case for investors, as well as potential vendors and customers in order to bring the idea to life in this community. Solution: After conducting a feasibility study, AH Creative helped create a cohesive rationale for the Public Market idea...

Membership Acquisition Campaigns Challenge: Representing over 30,000 members across North America, MBCA is the official lifestyle organization for Mercedes-Benz enthusiasts. AH Creative was assigned to create and support Mercedes-Benz Club of America (MBCA) new member acquisition campaigns through a variety of marketing initiatives, including print advertising, direct mail, direct response and social media engagement. Solution: Through various...

October is Arts Month Campaign Challenge: The Cultural Office of the Pikes Peak Region (COPPeR) was launching a first-ever, month-long event to celebrate and recognize how arts and culture contribute economic and social benefits to the greater Pikes Peak region. Its success was critical and would depend on a well-thought-out strategic communications campaign that would be compelling to the general public. Solution: AH Creative developed a...

Brand Identity Challenge: As a start-up with a limited budget, Fossil Brewing Company needed a comprehensive logo suite that closely aligned each unique beer style to the parent brewery brand. They craved an array of brew identities that would – in a smart, engaging way – appeal to the sophisticated craft-beer consumer and also be relevant to the parent brand. Solution: AC Creative came up with a logo identity suite including individual logo...

Back to School Campaign Challenge: Fuel buying behavior during retail’s second-busiest shopping season with a compelling promotional campaign highlighting back-to-school shopping opportunities throughout Chapel Hills Mall. Solution: Target both mothers shopping for younger children and teens shopping for themselves with the message that the Mall’s 100 popular, retail brands make it a premier destination for the latest back-to-school fashions...

Pikes Peak Art & Music Festival Challenge: The Pikes Peak Arts & Music Festival had been a signature annual arts and culture event in the region, providing the Pikes Peak Arts Council (PPAC) with significant visibility and revenue. After a one-year hiatus due to the Black Forest Fire, the PPAC needed to reintroduce the Festival to the community, recapture its former participant base, and grow the event attendance. Solution: Leveraging...

Summer Savings Campaign Challenge: The period between spring and back-to-school is traditionally slow for many retail categories, including many of the 100-plus merchants at Chapel Hills Mall. However, there is the potential for huge shopper appeal based on all of the discounting that goes on during this interval, as well tempting inventories of warm-season merchandise. The Mall needed a fresh, eye-grabbing approach to shoppers that would...

Brand Development and Marketing Materials Challenge: Peak Radar is the retail brand of the Cultural Office of the Pikes Peak Region (COPPeR.) The popular website is the go-to resource and arts and culture events in the greater Colorado Springs area, with an online subscriber list of 15,000 and more than 50,000 unique visitors monthly. Related advertising opportunities generate critical revenue for COPPeR, but were under-delivering against the...

Kids First Kids’ Club Brand Development and Event Marketing Challenge: Leverage a secondary Chapel Hills Mall brand around “Kids First” that would support building a database of families with young children and create brand preference among participants. Build on the success of Kids First Safety Day – an annual event that draws more than 10,000 to the mall, making it a nucleus for creating a platform of engagement with families....

Membership Event and Promotions Marketing Challenge: Every year MBCA hosts membership events such as Concours d’Elegance, a showcase competition among Mercedes-Benz owners. Events such as “Legends of the Autobahn,” “StarFest” and “StarTech” have national and regional recognition. MBCA programs include the bi-annual membership-only raffle. The messaging and visual elements for each were fragmented and lacking connection to the Club brand....

Brand Development and Graphic Standards Challenge: Update and unify the Cultural Office of the Pikes Peak Region (COPPeR) brand and establish graphic standards that would be relatable and relevant to the non-arts community upon which COPPeR depends for financial support. As the steward and advocate for economic development for arts and culture in the Pikes Peak region, COPPeR needed to solidify a brand identity that reflected the organization’s...

Local Business Team Recruitment Campaign Challenge: After the Colorado Springs Chamber of Commerce and Economic Development Corporation merged to form the Colorado Springs Regional Business Alliance, the organization needed to create itself anew in the eyes of the business community, clarifying its revised mission. Following institutional changes and organization restructuring, it was imperative that the new Alliance emerge appearing strong,...

Brand Identity Challenge: See the Change USA is a national non-profit with a mission to promote and advocate for advanced physics curricula for middle school students across the United States. The organization needed to construct a convincing communication platform that would draw financing, participation and endorsement from the parent, grant, and school administration communities. Solution: A cohesive foundation was based on a brand platform,...