If you swipe through their photos, you see the message: Is there an implication here that sex trafficking is taking place on Tinder, or that users looking for a quick hookup are somehow directly responsible for the fate of the women in the ad?

Last updated It is important that men of all ages who buy sex are made aware of the consequences of their actions. It allowed us reach an audience that is often difficult to reach through more traditional media.

Now, one advertising firm in Ireland is taking that concept a step further, by using Tinder as a platform to raise awareness of illegal sex trafficking. According to Cathal Gillen of the advertising firm eightytwentythe purpose of the ad is to raise general awareness of the issue of sex trafficking among a large and diverse population: The idea stems from the fact that Tinder profiles are stories of people in their own right, and we could use this to create a form of native advertising at no media cost.

Have you swiped on this profile?

You have the option to end it now. Launched in partnership with the Immigrant Council of Ireland, which claims to have rescued 60 trafficked sex workers, the ad consists of a series of Tinder profiles, showing young women in various stages of undress.

The Immigrant Council of Ireland is committed to using every possible opportunity to increase awareness about the activities of the thugs behind these crimes and the impact on their victims. These profiles have so far been very well received by users of Tinder, with a large number of comments from users who are shocked upon hearing about the realities of sex trafficking in a modern society.

Tinder has become an extremely popular app in Ireland, and it provides us with a unique, innovative and stand out way of communicating to men the issues faced by women involved in sex trafficking. The campaign was in response to creating awareness of sex trafficking amongst males.

There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. Tinder was chosen as it allowed us to create a standout campaign with cut through in a unique and novel way.

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We are delighted to partner with the team at eightytwenty to bring this important message to an audience which is difficult to reach through traditional media. The profiles feature pictures of girls, which with every swipe illustrate the impact of sex trafficking, ending with messages related to the issues they face.

Remember Nicole, the nurse who put up with creepy Tinder trolls to convince men to get their prostates examined?