Audience Personas

Do you know what your audience needs?

It seems like a simple statement: Know your audience. One of those concepts that's so obvious you shouldn't even have to say it. However, many companies launch digital marketing campaigns without taking the time to know their audience. When that happens, the results almost always fall short.

You might be saying "I already know my audience." You most likely do... to some extent. When was the last time you asked a customer what they wanted? Do you know their Internet habits? Do your clients use smart phones or tablets more than laptops? Twitter? LinkedIn? All of these questions can give you a current perspective on how your audience uses the Internet and where you can most effectively meet them. Audience personas help you create a more effective online presence—a presence that makes your organization shine.

Services

Target market definition

Audience interviews

Recommendations on features, functionality and messaging

When you don't design a digital marketing campaign specifically for your audience, you won't achieve your goals. Let us show you how audience persona research can guide your efforts.

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When writing content for your website, it can be easy to get bogged down in search engine optimization (SEO), keyword phrases, long tail content, calls to action, internal linking, headers... yes, all of those things are important. But there’s one thing that even Google says should take precedence when writing content for your website: your audience.

It seems like a simple statement: Know your audience. One of those concepts that's so obvious you shouldn't even have to say it. But many people charge forward with their website design without taking the time to know their audience. When that happens, the result is almost always going to be short-lived.