The adidas Group has become a global leader in the sporting goods industry. The Group has supported the world of sports on numerous levels developing specialized footwear, apparel and accessories, distributing and establishing relationships with countries all over the world. Adidas has offices in over 55 countries and relies on an external supply chain composed of more than 60 countries.

The adidas Group challenges problems that face the company based on the aim to become a sustainable company. Shareholder interest and concerns of employees, workers in the supply chain and the environment are a variety of challenges they face.

For over 80 years the group has followed the company strategy of continuously strengthen brands and products to improve competitive position and financial performance.

Innovation and Design leaders: help athletes of all skill levels achieve peak performance with every product brought to the market.

Consumer Focused: therefore continuously improve the quality, look, feel and image of the products and organizational. Aim to match and exceed consumer expectations and provide them with the highest value and service.

Global Organization: socially and environmentally responsible, embrace creativity and diversity and is financially rewarding for employees and shareholders.

Dedication: to consistently delivering outstanding financial results.

Sustainability Efforts
* Use of 100% Better Cotton by 2018 in all of products.

* Headquarters in Germany and five North American sites cut 30% of relative carbon emissions within own locations as part of the Environmental Strategy 2015.

* Stakeholder dialogues on all four continents, earns credibility and respect within the global community.

* Dedication to improving working conditions across the supply chain (Fair Labor Association).

* Providing schooling to over 20,000 kids in 125 schools in Sialkot/Pakistan since 2002 and fully funding the Sudhaar community project.

* Launch of social business initiative with Nobel Peace prize winner, Professor Yunus, to develop affordable shoes for the poor.

* Support to organizations that teach values through sports to underprivileged children across the world. Aim to increase sports participation in the UK by through creating dozens of adiZones across the country (leading to the London 2012 Olympics).

* Has published Sustainability Reports since 2000.

* Recognized as the leading sustainable company in the consumer goods sector by Dow Jones Sustainability Index since 2000.

Environmental Policy

The Environmental Policy was created by the adidas Group to identify the principles of the company as well as direct efforts to managing environmental issues. Ideally the goal of the Group is to easily engage in sustainable living on a day to day basis.

Environmental Principle

Environmental responsibility is a primary goal of adidas management principles. Establishment of an Environmental Management System along with continuous efforts to reduce the environmental footprint of the company secures sustainable business success.

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...Recently , AdidasGroup is a globalleader in the sportinggoodsindustry and offers a broad portfolio of product Products from the adidasGroup are available in virtually every country of the world . the adidasGroup has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance
Adidas is on the move and always has been: It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s.
With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has riden the waves of change in the sports goods sector both up and down.
2-Adidas Mission
The adidasGroup strives to be the globalleader in the sportinggoodsindustry with brands built on a passion for sports and a sporting lifestyle.
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1. Describe the elements that make up the marketing mix.
For a global organization like adidas its marketing mix is tailored to specific markets.
1) Price: What is the value of the product or service to the buyer? Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
2) Place: Where do buyers look for your product or service? Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
3) Promotion: Where and when can you get across your marketing messages to your target market? Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc.
4) Product: What does the customer want from the product/service?...

...SportingGoods Retail
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AdidasGroup
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