If there were ever a time to pull out all the promotional stops, that time would be Open Enrollment. The more unexpected or distinctive the display, the more likely it’ll grab your employees’ attention and spur them to act.

People think of their benefits in terms of the real-life problems they solve, not in neatly defined categories like ‘health and wellness,’ and ‘financial security.’ You’ll be surprised by the traction your communications get when they reflect this way of thinking, too.

Recently, a high-tech client asked for our help in creating a benefits website strategy. They wanted to offer their internal customers the same high-caliber user experience that they provide their external customers on their slick, cutting-edge corporate website. Here’s what we told them.

If you’re having a hard time getting employees to take notice of their benefits and engage with the programs you provide, you’re not alone. It’s a story we hear a lot from our new clients. In fact, it’s often the No.1 problem we’re asked to solve.

People approach information—online and in print—in different ways. As communicators, it’s our job to help accommodate as many of those ways as possible. After all, at the core of user-centered design is the user experience.