Marketing Expertise

Whether you're already managing a graphics, production or dental lab business or just starting out, We have some extra-helpful articles to guide you through the rocky road of marketing. Written by some of Roland's key marketing staff, these following blog posts include everything from conference travel tips to fun video blogs.

In the month of July, Roland DGA is celebrating color! Enjoy this infographic that takes a psychological look at some popular color theories. Whether you're a print expert, graphic designer, artist, or simply a color-lover, this fun graphic is perfect as a quick color reference for use on your designs, artwork, branding, web colors or call-to-actions. For more useful info, don't forget to register for our color fundamentals webinar series.

In the second of our info blog hubs, we’ve made an extensive list of all the useful tips and tricks for Roland DG software, inkjet printers, flatbeds, dye-sublimation printers, CNC machines, dental milling machines and more. Also included in this rundown are some small business advice articles and other resources to help you grow your company.

The facts don’t lie. This infographic outlines the lower price point and reduced running costs of a Roland compared to latex technology and illustrates how Roland inkjets offer you more choice, more versatility and more power to you.

Welcome to summer, and for those of you who might be traveling overseas, or even across the country for summer vacations, I came across this neat infographic with some tips on handling the dreaded jet lag. While I’ve found my own little tricks to work well, these are some great general rules of thumb when being upside-down somewhere in the world circadian rhythm-wise.

According to the American Trucking Association, more than 3.1 million professional truck drivers log close to 398 billion miles each year nationwide, delivering life’s essentials to consumers across the U.S. Interestingly, most commercial vehicles sport very little in the way of designed and printed graphics. This dynamic truly represents a missed opportunity for marketers and vehicle graphics shops alike.

Wide-format Imaging Magazine recently did their annual “State of the Industry” wrap up with several companies in our space. While we’ll make it into some answers, I thought I’d post our responses to each of the questions. Enjoy!

CEO Confidence is on the rise, which should be a good indicator or data point for looking into the near future. Since Vistage tends to focus on small/medium business, it’s certainly good to see this trend as most sign shops would fall into this category.

Yes, it’s Oscar season, and though the Academy has missed the boat on this one, we have NOT!
Roland customers are out there on YouTube and we are here to applaud the effort. In our first ever Academy Awards of sorts, we’d like to showcase the Roland community as you have never seen it – with the cameras rolling.