"What’s changing, although it’s not evident yet, is that there are 30-40 year-olds who make enough money to be able to afford premium things," he says. "So the premium car will come earlier in their lives - they are changing the cycle of the 50-plus buying premium. This car is made for them as an aspirational target. It will be a minority at first," he adds, "but don’t underestimate it. The trend is relatively slow in Europe but in China it is already happening - the average age of a new car buyer there is 38 years old. They’re also less brand-driven - they’ll buy whatever is good."

If the production QX30 is good - and it looks a heap more appealing than Infiniti’s saloons - then that is what Bancon reckons they might be tempted to buy. "It’s a little bit off the beaten path, but not avantgarde."

I'm a similar age and while I do share your opinion of crossovers generally (designers being too cautious and repeating the same offroader/bling inspired styling cues ad nauseum) there's always the possibility that an individual car could revolutionise perceptions, as the Range Rover did for off-roaders.

Based on the extremely conservation QX30 concept I think it's unlikely to be infiniti though. What's the point in aspiring to own something if it's just a higher trim version of what you can already get?

It could be a nice car and worth considering if I'm ever in that market but I can't see myself ever going straight to the dealer to buy one if I won the lottery.

The models from this year's Geneva I might aspire to own are the Lexus LF-SA and the Nanoflowcell Quantino. Maybe an Aston-Martin DBX too, although I'd have to see it in the flesh as some of the lines look a bit ungainly in photos.

I quite agree Richard. The QX30 and the Q30 look likely to be the watershed moment for Infiniti- IF they can back it up with a decent network of dealers and service agents. No signs of that yet though. They're going to struggle to entice traditional buyers out of the Mercs and Beemers because habit is hard to break, but if they can capture sales from younger buyers who haven't developed brand loyalty yet then they stand a chance. Very nice looking car the QX30.

Be nice to see it succeed, if only to diversify the market a bit. I'm neither young nor affluent, so its not aimed at me (even if I did like crossovers). And good news for Sunderland and British manufacturing of course, which is of more significance.

Anyway, "Premium"; how I'm coming to detest that phrase!

If you want to know about a car, read a forum dedicated to it; that's a real 'long term test' . No manufacturer's warranty, no fleet managers servicing deals, no journalist's name to oil the wheels...

Yeah, they are right about the young customers even though the major customers of premium cars are aged people. But in this era where there are a lot of young entrepreneurs who has the capability to buy these premium cars will also be looking for some performance too.Google Chrome running out of memory

The QX30 will be Infiniti’s first entry in the booming compact crossover segment. It will be a rival to the Audi Q3, Mercedes-Benz GLA and BMW X3. Infiniti said the distinctive design of the QX30 would appeal to premium customers who want something different. real estate photo service cost