In the before/after pictures it looks like they just picked jeans with unflattering cuts/dyes/fits vs. their pair of "skinnyjeans" which coincidentally perfectly fit their model. (Who is, coincidentally also very skinny to begin with!)

Those comparison pictures are hilarious... Notice that all the "other" brands are lighter washes, horizontal whiskers, way too short on a plus size model who pushes her butt in with a hideous stance. Whereas the skinnyjeans pictures are dark washes and very long inseams on a skinny model.

There really seems to be nothing new to these jeans. Elasterell-P/T-400 to avoid loss of elasticity, contoured waistband, placing outer and inner seams slightly towards the front, fading of thighs through distressing...nothing of this is new compared to what's already out there, but it's a nice marketing ploy.

Judging from the model pictures on the website I'm quite sure those of you that have boyish hips and rear, and those of you who are skinny but feel you have a flat rear, will not fit these styles at all. The bottom part of the back pockets are way to far apart, and the rear will probably look flatter. It does look like the back yoke has been positioned well compared to the medium rise and placement of back pocket, though, so I'm sure there are lots of women who will feel great in these jeans - but if you're looking for a miracle, it's not going to happen.

I havent gotten mine yet but it's only been 4 days. I checked their site and it says in stock orders are shipped within 3 days, out of stock is shipped within 4 weeks which is I guess what happend to lazypadawan. Im not expecting a miracle but I'm curious to try them out, and I'll be happy if they'll at least be as good as siwy or tsubi or the like since they cost about the same.