Poker's Fab Four, London's incomparable Hendon Mob have partnered up with PrimaPoker.com, the most exciting name in on-line poker, in the biggest sponsorship deal that online poker has ever seen. Starting this month The Mob, sponsored by Prima Poker, are embarking on an unprecedented global tour, taking on the world's best players in international tournament poker events.

The tour begins on September 23rd in Las Vegas, with the prestigious Four Queens festival. Over the following months, The Mob will represent Prima Poker in London, Dublin, Amsterdam, Helsinki and elsewhere. The tour will culminate in January in Melbourne's Crown Casino where they won the first ever 'Poker Ashes' two years ago.

The Mob have won titles and broken records in each of these places. Over the next five months, playing over sixty high profile events, they aim to cement their position as Europe's leading players and bring a string of trophies back to Britain. With the Prima Poker Tour, poker has come of age. The Mob have been at the forefront of poker's growing popularity as a pastime as well as a serious spectator sport. The Prima Poker Tour makes them the 'Manchester United' of the game.

“Prima Poker is our online poker of choice. With the great playing experience, speed of play & security, we are happy to put The Hendon Mob name behind Prima Poker. Online poker is a booming new market, and Prima Poker is well positioned to become the leader. We have a natural synergy with Prima Poker, and believe this partnership will be beneficial to online poker as whole, raising its profile globally”, commented Barny Boatman of The Hendon Mob.

The Mob are:

Barny Boatman. Known to millions as TV's 'Voice of Poker'. Twice, the U.K.'s highest finisher at the World Series of Poker he set a new record last year by making three successive World Championship finals, winning the title 'European Tournament performance of the year'.

Ram Vaswani. Widely considered to be Europe's greatest tournament player. Former snooker professional Ram has won countless titles including the prestigious Amsterdam Master Classics. Europe's biggest event.

Ross Boatman. Known outside poker as a popular TV and movie actor, Ross in known in the game as a fearsome poker pro. He is defending British champion and last year was the highest money winner on the European circuit.

Joe Beevers. The consummate poker professional. He impressed a huge TV audience when finishing second in this year's Poker Million - The Masters. Among his many achievements he is the current Irish champion.

The Hendon Mob invites you to follow the progress of the tour each day on the Prima Poker diary at www.thehendonmob.com/primatour

For more information: email press@thehendonmob.com or call Barny Boatman on 07956 342 328.

About Prima Poker:

Prima Poker is a global poker network offering the most popular games, connecting players in all Prima Poker Rooms to play each other on the best online poker tables. Players can play for fun or for real cash, accessing tables and players who fit their skill level, simply by going to www.primapoker.com or by logging in to any of the twenty and counting participating network poker rooms.

To learn more about Prima Poker, please go to www.primapoker.com.

The Prima Poker software is powered by Microgaming, the leader in interactive gaming systems since 1994. Like all Microgaming products, Prima Poker software incorporates cutting edge technology and rich interface features to bring you the best online poker games.