NASHVILLE, TN - MAY 12: Luke Bryan performs at "Georgia on My Mind, hosted by the Peach Pickers and Friends," a benefit for the Georgia Music Foundation at the Ryman Auditorium on May 12, 2015 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for Georgia Music Foundation)

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NEW YORK, NY - NOVEMBER 17: Singer Brad Paisley performs onstage at the 3rd Annual Save the Children Illumination Gala on November 17, 2015 in New York City. (Photo by Bryan Bedder/Getty Images for Save the Children)

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NASHVILLE, TN - JUNE 06: Thomas Rhett (L) performs onstage at the 2013 BMI Tailgate Party at LP Field on June 6, 2013 in Nashville, Tennessee. (Photo by Christopher Polk/Getty Images)

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Recording artist Cody Johnson signs the national anthem prior to the game with the Texas Rangers playing against the Houston Astros at Global Life Park in Arlington. Mandatory Credit: Matthew Emmons-USA TODAY Sports

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NASHVILLE, TN - JUNE 05: (L-R) Musicians Tyler Hubbard and Brian Kelley of Florida Georgia Line attend the 2013 CMT Music awards at the Bridgestone Arena on June 5, 2013 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images)

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NASHVILLE, TN - DECEMBER 02: Chris Stapleton performs onstage during the 2015 "CMT Artists of the Year" at Schermerhorn Symphony Center on December 2, 2015 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for CMT)

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ARLINGTON, TX - APRIL 19: Recording artist Alan Jackson performs onstage during the 50th Academy Of Country Music Awards at AT&T Stadium on April 19, 2015 in Arlington, Texas. (Photo by Cooper Neill/Getty Images for dcp)

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NASHVILLE, TN - JUNE 08: Singer-songwriter Sam Hunt attends the 2016 CMT Music awards at the Bridgestone Arena on June 8, 2016 in Nashville, Tennessee. (Photo by Mike Coppola/Getty Images for CMT)

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Demi Lovato will perform on March 17 in replacement for Meghan Trainor, who was forced to cancel her performance due to doctor's orders. (Photo by Kevork Djansezian/Getty Images)

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LAS VEGAS, NEVADA - APRIL 03: Musician Dierks Bentley attends the 51st Academy of Country Music Awards at MGM Grand Garden Arena on April 3, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images)

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NEW YORK, NY - DECEMBER 09: (L-R) Camilla Cabello, Ally Brooke, Normani Kordei, Dinah Jane, and Lauren Jauregui of Fifth Harmony attend the Billboard Women in Music 2016 event on December 9, 2016 in New York City. (Photo by Nicholas Hunt/Getty Images for Billboard Magazine)

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WEST HOLLYWOOD, CA - APRIL 13: Musician Willie Nelson performs onstage at the John Varvatos 11th Annual Stuart House Benefit presented by Chrysler, Kids Tent by by Hasbro at John Varvatos Boutique on April 13, 2014 in West Hollywood, California.

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NEW YORK, NY - APRIL 14: NYC based DJs Andrew Taggart and Alex Pall, of The Chainsmokers backstage at the MTV Artist To Watch Event With Flume and The Chainsmokers at Highline Ballroom on April 14, 2014 in New York City. (Photo by Rob Kim/Getty Images)

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NASHVILLE, TN - SEPTEMBER 30: Chris Young performs during the Chris Young "I'm Comin' Over" World Tour at Ascend Amphitheater on September 30, 2015 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for Sony Music Nashville)

INDIO, CA - APRIL 25: Musicians Dusty Hill (L) and Billy Gibbons of ZZ Top perform onstage during day two of 2015 Stagecoach, California's Country Music Festival, at The Empire Polo Club on April 25, 2015 in Indio, California. (Photo by Christopher Polk/Getty Images for Stagecoach)

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WEST HOLLYWOOD, CA - MAY 23: (L-R) Musicians Tom DeLonge, Travis Barker and Mark Hoppus of blink-182 pose at a press party of announce the 2011 Honda Civic Tour featuring blink-182 and My Chemical Romance at the Rainbow Bar and Grill on May 23, 2011 in West Hollywood, California. (Photo by Kevin Winter/Getty Images)

Focused on growth and diversity, this year's lineup features the most non-country acts since 2012 with seven.

Houston Livestock Show and Rodeo President Joel Cowley says there’s a strategy that goes into scheduling the acts.

“We’re very pleased with what we’ve put together,” said Cowley. “We try to strike a balance. Most of our season ticket holders are interested in country music; but, when you put an act in where someone wants that ticket from them, they’re happy as well.”

Since 2008, the show averages 5.5 non-country performances per year and they usually pack NRG Stadium.

“And when you have an opportunity to bring in a Meghan Trainor or a Fifth Harmony, that’s hard to pass up,” said Cowley.

But country artists will always be the first choice for fans like Ricardo Jimenez. He hasn't missed Alan Jackson in years.

“I just saw the list this morning,” said Jimenez. “I’m trying to see what tickets I’m going to get.”

But his family doesn't always share his taste in music.

“That week during spring break is Meghan Trainor [and] I have two girls. So I may take them to that,” said Jimenez.

Tickets will go on sale Saturday, January 14 at 10 a.m. through AXS Ticketing via RodeoHouston.com. The online "Waiting Room" opens at 9:30 a.m. the same day. Each performance is purchased as a separate order. To purchase another performance, the customer will return to the Waiting Room.

The official Rodeo Houston Facebook page streamed the announcement live on Monday at 12:05 a.m.

INDIVIDUAL RODEO TICKETS

Rodeo ticket prices range from $18 to $25, plus applicable fees. A few performances may have a limited number of tickets, including scattered singles (no two seats together), available from $30 to $100, as well as Chute Seats, for $300 or $350. Upper-level Value Wednesday tickets are $10.

A 10-ticket purchase limit is set for all 20 performances through the first day of public sales, Saturday, Jan. 14, 2017.