Once you’ve figured out a clever angle, you can spend the remainder post detailing the many ways your subject is similar or different to something else through comparison and contrast methods.

Exploring Opposites

Try tackling your topic from the complete opposite point of view. This opens up new perspectives for your post.

For example, let’s say your topic was “Why White Hat SEO Rules,” but you really want it to be a powerful post that’s tackled from all angles to help make your point.

Try, then, thinking in terms of why Black Hat SEO sucks – or even why some people think it’s great, to start building a deeper case.

If you start exploring the opposite of your opinion or belief, it can open the doors for a more insightful post and open your mind to new possibilities.

Using Idealism

This can be a great way to look at an issue you are exploring as if the problem was already solved.

Let’s say you’re passionate about eradicating spam from the search results, and you want to write post about how search engines could improve.

Instead of listing all the things that are wrong with search engines, start with the assumption that things are already exactly how you want them to be and work from there.

What would a spam-free SERP look like? How would it feel? What value would it provide? What potential issues arise from there? And so on. Once you start thinking in terms of solutions, it can help solve the problem.

On the same note, once you’ve envisioned the problem already solved, it may open up ideas on what the next steps are. This can give an added perspective that perhaps no one has talked about before.

Let’s try to combat blogger burnout together! Do you have any great ideas on how to produce creative posts or add fresh new twists on topics? Please let us know in the comments section below!

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