Willy Wonka (portrayed by Gene Wilder) has hidden five Golden Tickets amongst his famous "Wonka Bars". The finders of these special tickets will be given a full tour of his tightly guarded candy factory as well as a lifetime supply of chocolate. During the tour, Wonka tempts each of the bad children to disobey his orders with something related to their individual character flaws. Charlie and Grandpa Joe also succumb to temptation and steal fizzy lifting drinks on purpose only to break the rules, violate the contract, forfeit the prize and be yelled at by Mr. Wonka.