Cómo helloZ2 comenzó su viaje en logotipos

¿Cómo se te conoce?

diapason

Cuéntanos a qué tipo de público quieres llegar

GENERAL
The logo is for an app that allows creatives (mainly photographers, but not exclusively) to manage their projects.
We provide an app and a website that helps people to communicate and manage a project (photoshoot, film, fashion show, etc.) in an easy and quick way.
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AUDIENCE
The audience of our app is mainly the photographers (fashion photgraphers), professionals or amateur.
Do not include a camera or something too much in correlation with the photography as we will expand the use of the app to other creatives users like film makers, writers, producers, etc.
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STYLE
I want the logo to share the same vision of our product. I need the logo to be easy to recognize (simple shapes). I do not like things too charged, with too much details. We like simplicity...
Another important thing, is to deliver a feeling of "no-stress". I mean, we dont want our potential users that discover the app to say "Huh, another too-complicated technical app for nerds or professionals". It's important to vehicle some easiness.
I will try to add some visuals of what I like.
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KEYWORDS
It could be useful to keep in mind some keywords:
simple, light, clear, team/social, for everyone, modern, smart

Diseño de inspiración

I like the freshness of the idea. I know that "fresh" is in the name, but there is a smile, it helps to feel good with it.

Shape, simple. Clear. A bit too flat for me.

A bit too thin. But I like the idea. It inspires "freshness" and "new born" era.

Too much details in this one.

I do not like the idea of a logotype. I prefer to have a logo and the name below (or not).

I like the use of the "drop" shapes. I see "good", don't know if it's the idea behind. I like shapes.

I like the simplicity and the fact that the shape is usable in a square. The shape is minimalistic.

I dont like the logo (too thin) and it does not mean anything to me.
but the logo and the name below is a good point.

Simple, modern, clean

Simple, clean. maybe a bit too charged.

This is bad. I don't like 3D effects. Too charged. Too complex.

Otras notas

The logo is basically the logo of the app.
We do not absolutely need to mention "diapason", but having it written in a modern, light and modern (modern is important) way, just below could be nice: easy to use with or without the text.