Content Writing Agency

Whether you’re looking to make the most of your existing content, or you’re starting from scratch, our content writing agency has the experience and expertise to help grow your business into a recognised brand.

Content Writing Agency Services

From our studio space in Edinburgh, we work with a remote team of professional content writers. Together, we’ve produced some fantastic results for our clients, helping to increase their revenue by as much as 400% over the course of one year.

We understand that a one-size-fits-all approach to content writing doesn’t work, that’s why we take the time to properly research your marketplace, identify content opportunities, and create a tailored content plan that’s unique to your business and your target audience.

Our Content Marketing Process

We know that there’s more to content marketing that publishing blog posts, that’s why we take a holistic approach to growing your business, based on a 4-step strategy:

1. Content SEO Audit

Every successful content strategy starts by looking at what’s already there. We’ll provide an analysis of your website’s current search engine performance and look at what can be done to improve it. We’ll look at your site’s on-page SEO, including its architecture, structure and internal linking. We’ll also look at its current content and identify opportunities for improvement.

2. Content Strategy

Once we’ve identified opportunities to improve your search engine performance, our content writing agency take things further by analysing your target market. We’ll look at what your competitors are doing (both good and bad) and we’ll identify content opportunities to help strengthen your position in the marketplace. We’ll carry out thorough keyword research using our 5-step approach and create a content calendar that makes the most of your targetted keywords.

3. Tone of Voice Guidelines

With a strategy firmly in place, we can help you develop tone of voice guidelines for your brand. It’s one thing knowing what to say and another knowing how to say it. Our guidelines will ensure that your brand’s tone of voice is consistent in every piece of written communication it publishes. We’ll also provide you with content templates that can be used to form the basis of all your communications.

4. Content Writing and Management

Once we have a solid strategy in place and we’ve established your tone of voice, our content writing agency can write and publish your content for you. All of your content will be optimized in accordance with Google’s guidelines to ensure that it ranks well in search engines. We can manage your communications by publishing directly to your CMS and we use content management software to ensure that every piece of work is edited, proofread and scheduled before publication.

A 1005% Increase in Website Traffic in 9 Months for Success at School...

What Our Clients Say About Our Content Writing Agency...

‘I’ve been working with Jamie for about 9mths now, as a content and SEO expert and found him to be an excellent addition to our team. He researches topics well and is up to date with the latest SEO requirements. Since bringing him on board we have since traffic increase by 1000% and a lot of this is down to his ability to write relevant content that ranks well. Apart from this he is friendly and a pleasure to work with.’

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About Us

Brand New Copy is a copywriting agency in Edinburgh run by UK freelance copywriter, Jamie Thomson. From our studio space in Hill Street Design House, we work closely with freelance copywriters so that our clients benefit from having the best writer for the job, not the most convenient.

Brand New Copy is a trading division of Brand New Enterprise Ltd. Company Registration Number: SC587514. Registered in sunny Scotland.