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terça-feira, 22 de setembro de 2009

Claro and the Argentine Football National Team – Using Sponsorship Internally

That the Argentine team is not doing well we all know. But Claro, its sponsor, has just released a very interesting video, describing what happens to fans following their team (below). The film, very realistic, uses peculiarities of the Argentine stadiums, such as the human avalanche.

However, the video main insight is the use of Claro employees as “actors”, each named in the film. A great way of also involving the company’s staff, generate a sense of unity and further motivate the team.

The final message closes on a high note: “We are all the same shirt. We are unconditional sponsors of the Argentine National Team.”