"Confession: in the rapidly transforming world we live in, I am thrilled by the digital developments, excited about new, customer-friendly services and curious about the impact it has on consumer behaviour. How can businesses invest their marketing money in the smartest way? I am about to share my findings with you!"
Retail exposes consumer needs
This is why I love working for a retail focused trade organisation like Shop! Benelux. The trade organisation does research to enhance the retail experiences for consumers and develops insights on how to improve environments to boost the retail … [Lees meer...]

Recently, I visited the Global Shopper Brain Conference in Amsterdam. It was the 5th edition of the global shopper brain conference which was organised by NMSBA (The Neuro Marketing Science & Business Association) and Shop! (The Retail Association for enhancing consumer experiences and environments). Professionals from all over the world flew in to explore the latest insights in Neuro Marketing. The speakers represented worked in the field of science, commercial research and in neuro marketing services. What personally intrigued me is that the speakers all have a lot of information that is … [Lees meer...]

Shop! Benelux organised a retail Summit in Barcelona where members of various European countries gathered for the latest insights in retail Marketing technologies. The summit was a combination of presentations at the HP Experience Centre where the trends that drive disruption and the down town shop safari experience in Barcelona were combined.
The effectiveness of Instore communications depends on a variety of attributes. During the panel discussion and presentations a lot of emphasis was placed on the location, the materials used and the content of the campaign. Brands should work closely … [Lees meer...]

Keeping the value is about the need for sustaining profit margins. Over decades organizations have focused on cost cutting measures to maintain profit levels. Some organizations, the ones that have invested in innovation, have seen exponential growth. However most have failed to create value out of innovation. What are the secrets for keeping the value up and succeed in profitable innovations?
According to authors of Exponential Organizations the way to realize exponential result is by marginalizing the costs of demand and costs of supply. That sounds easy but where do you start? I have … [Lees meer...]

"The law of a handicap of a head-start" ceased to exist. Yes, you read it correct “de wet van de remmende voorsprong” bestaat niet meer. Why is the law outdated And what do we get in return? We get the law of adoption by attraction.
Why the law of a handicap of a headstart no longer applies..
For decades we have been peopled by the forces of the old economy. Seize mattered, economies of scale gave ample room for new competitors and networking was a privilege of social inheritance or your private academic investments. The forces of power are over because we have entered a great period of … [Lees meer...]