To keep your eBook audience coming back for more, you need to keep them engaged. There are many ways to engage your eBook audience, and they are all essential. Using free and paid options alike will help you get more people to buy and read your books. The ways you engage them will keep them as a fan, and fans promote your work through word of mouth.

Use Social Media

One of the greatest free eBook self-publishing tools you can use to your advantage is social media. If you don’t think social media is a self-publishing-related tool, think again. Part of the self-publishing process is promoting your work so that people will buy your eBook, and social media helps you directly engage your customers. Set up a Facebook page for your eBook and get people talking about it by posting short passages from your work. You can even do this as the book is still in the process of being published to get people hooked early. Use Twitter to tweet quotes from the pages of your eBook. People who follow you on either social forum will be engaged and will see what your eBook has to offer.

Create a Forum

“Create a forum where people can ask questions and interact with others”

You can even set up a forum for your clients. Keep them engaged with your work by starting threads, asking specific questions about the eBook and answering their questions. Encourage them to discuss themes with one another and give them information that may not be in the book. There are several sites, like Siminars.com, that will allow you to do this for free

Online Options

“Create an online course about your ebook’s subject matter”

Other online options include creating a paid Siminars.com account or one on a similar site. This will engage people in courses about your work. For instance, if you have written an eBook, you may want to give the students reading more insight into the subject matter. You can create an online course for them to test what they’ve read and retained. Additionally, you can set up sections where your readers can discuss the book so that you can answer any questions they may have for you.

Interactive Options

“Keep your audience engaged”

Another way to engage your audience is by using interactive tools. Online eBook self-publishing tools like adding sounds, colors, actions, and images to eBooks are becoming quite popular, and it’s because they entertain people and keep their attention. Flat pages of just words don’t usually keep people engaged, but animation does. These things also enhance your words. For instance, if you are trying to describe how to tie a certain fishing knot, you can describe it with words, use graphics to show it being done in pictures, or you can add interactive motions to show it step-by-step.
Using free options like social media, forums, online sites, and even interactive options keep your audience engaged. Gone are the days when simply reading a book was enough for people. Readers today want to be engaged and entertained while they read, and using some of the above options can help you on that front. The more you can keep your audience engaged, the greater fan-base you’ll create, and fans love to rave about authors they like. Think of it as creating promoters for your work, and self-published authors need all the promotional help they can get.