“A fast-paced, exciting day! It gave our diverse group great ideas and the motivation to execute them.”

Sandy HorrocksVP of External Affairs - Free Library of Philadelphia

“David and his team came to my command at NAVAIR and introduced Branding to my leadership team. His ability to tailor his training to individual (team) needs made for a very successful training evolution. I highly recommend ThirdWay Brand Trainers …”

Tracy BarkhimerCaptain and Program Manager - Air Combat Electronics, US Navy PMA 209

“According to enthusiastic immediate feedback from the delegates, this event was one of the crown jewels of the entire program. In many ways it was a breathtaking eye-opener for most participants”

ThirdWay Brand Trainers in the Media

our experts quoted…

“I loved them and thought they were hilarious, and it’s really nice to see everyday men in this kind of spot,” Mr. Vinjamuri said, adding that, unlike some over-the-top advertising to men, there was a strategic underpinning to the humor.

For Banana Boat, Epic Battles Between Men and SunJuly 2, 2014https://www.nytimes.com/2014/07/03/business/media/for-banana-boat-epic-battles-between-men-and-sun.html?_r=0 – The New York Times

The company’s success at selling cars after this crisis ends “depends on whether this is attributed to the old GM or the new GM” says David Vinjamuri, author of “Accidental Branding”.

What GM’s mea culpa could mean for the brandApril 2, 2014https://www.marketplace.org/2014/04/02/economy/what-gms-mea-culpa-could-mean-brand – Marketplace

“If you’re doing these events to introduce something new and cool, can you have enough security, can you manage it in such a way that you create desirability which is what any brand wants without making it dangerous?” said Vinjamuri.

“Chipotle’s marketing strategy makes sense because the ecosystem of advertising has fundamentally changed,” says brand consultant David Vinjamuri. “Chipotle is relying on social messengers to connect the message to the brand.”

ThirdWay on Brands

Every year, thousands of new business are started by people with no knowledge of modern marketing at all – and some of them survive and thrive. Accidental Branding tells the story of seven “accidental” brands and how their founders beat bigger competitors by breaking the standard rules of marketing.

“The central idea of this book is nothing short of brilliant. Not that you can start a business like Burt’s Bees in your basement, but that even experts can learn from the accidental marketers. Great stuff.” – Seth Godin