02 use Rugby sponsorship to keep its customers up to date

Following last weeks announcement that O2 will continue its sponsorship of the England Rugby team, the company has now announced that it will be offering a number of text, MMS and WAP services to fans via the O2 network on the RFU, England Rugby, Six Nations and Zurich Premiership.

Similar to current offerings from mobile networks for the premiership football, O2 rugby fans will be able to get access to exclusive match previews and half and full time scores with commentary and analysis of the games.

02 have even gone as far as signing up Sir Clive Woodward, Head Coach for the England rugby team to offer his post match reaction after England's latest performance directly to your phone.