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A new educational campaign by the National Fire Sprinkler Association intrigued me because the organization is targeting the traveling public to push its message about the need for home fire sprinklers—and taking to the skies to do it.

The Patterson, N.Y.-based NFSA is running an ad in the October issue of AirTran’s in-flight magazine, Go, about the issue.

It depicts a sweet little boy sound asleep in his bed. The words above his head say: “You’ll sleep soundly tonight knowing that your hotel is equipped with fire sprinklers.”

But the ones below his picture ask: “Can you say the same for your family at home?”

According to the NFSA, “each issue of GO is viewed by more than 2 million passengers, making it an excellent vehicle to spread the fire sprinkler message during Fire Prevention Month.”

NFSA president John Viniello told Security Systems News: “We think if people understood the dangers from home fires and recognized how fire sprinklers work, they would demand them.”

He said 3,000 people die each year from fire and 80 percent of those deaths are in the home. “We need to do a much better job of educating people,” he said.