Tag: blockchain

PMG’s head of product strategy and new ventures, Dustin Engel, recently gave an ANA webinar about blockchain and its relevance to marketers. Dustin touched on why it’s okay for marketers to get excited about the hype, and how blockchain technology can positively impact the advertising industry over the next two years. For more, check out […]

If your role involves analyzing and utilizing data, you might have had one or two frustrating experiences with inconsistent data. Campaign names can be named differently across various channels and platforms — not to mention when there are typos in the campaign naming so they don’t fall under the same code logic – making manual […]

Enthusiasm for new technology has been with humankind since the first tools were formed from stone, wood, and bones (yuck). It’s a natural human response to get lost in thought about the possibilities of nascent inventions, and in today’s environment, there’s justified fervor for blockchain, cryptocurrency, the Internet of Things, AI, et al. However, let’s […]

Let’s go back to the 2016 election. Voter turnout should have been high as it is typically higher in a presidential election year. Turnout was actually up from the 2012 election, but just slightly, at 59.7% (up from 58.6% in 2012). Some States were obviously higher than the average (Minnesota at 74%), and some were […]

PMG’s General Manager of Advanced Media Team, Analytics, and Data Science, Dustin Engel, took to the stage at the 2017 Ad Age Next Conference a few weeks ago to break down the confusion surrounding blockchain’s capabilities while digging into the specifics of how and when marketers can expect to start leveraging this new technology. To […]

Last week, PMG’s Head of Analytics and Data Activation, Dustin Engel, shared his thoughts on blockchain’s inherent value to the advertising industry with MediaPost. By introducing smart contracts, Dustin explains how blockchain created a world of opportunity for transaction and data security within the industry. For more on the powerful potential of blockchain, check out […]

Last week Peter Adams from Marketing Dive discussed the challenges of digital advertising in 2017 and how blockchain technology could potentially shake up everyone from agencies to the ad tech space as we know it. Blockchain is beginning to look better by the minute as many online ad companies are losing the trust of brands around […]