WE SOLVE, NOT SELL.

An independent marketing & innovation firm focused on offering actionable consulting to clients with targeted, detailed research of their industry. Collaborating to create ideas that bring the most value to customers, and a strong, defined brand to clients.

OUR PRINCIPLES

INDEPENDENT ADVISORY

We are a privately held firm that generates its revenues with consulting services only. Unlike some competitors, our business model is not based on selling add-ons.

CUSTOMER CENTRICITY

We believe that making things people want is better than making people want things. That’s why we always monitor emerging cultural trends, shifting customer needs and expectations across industries.

CO-CREATION

We work with clients not just for clients. Working with us is collaborative, intense and fruitful. We solve complex problems with the internal expertise of our clients and the external expertise of our team.

ACTIONABLE IDEAS

No Powerpoint strategies. We deliver actionable ideas with frameworks that outline a future roadmap for implementation with partners.

MANAGEMENT

JOANNA BAKAS, CO-FOUNDER & MANAGING PARTNER

Joanna Bakas holds a Master's Degree in Behavioral Economics from Northwestern University in Chicago. She began her career as an advertising Research Analyst at IRI in Chicago. Curious about creating it and not just testing it she worked at several leading global agencies across Europe. Joanna is specialised in Brand and Business Strategy.

STEFAN ERSCHWENDNER, CO-FOUNDER & MANAGING PARTNER

Stefan Erschwendner graduated at Johannes Kepler University in Linz, Austria with a Master's in Business Administration and at Linnaeus University in Växjö, Sweden with a Master in Social Science. Stefan is Co-Founder of LHBS and specialised in Business Model Innovation and Business Development.

EVA STEENSIG, MANAGING PARTNER

Eva Steensig holds a Master's Degree in Sociology from the University in Lund, Sweden. As a consumer expert and marketing strategist she helps companies to uncover emerging consumers needs and new ways to capitalize on arising opportunities. Eva is the leading expert & speaker on trends in societal and consumer dynamics in Denmark.

Legacy organizations across industries underestimate the speed by which technology companies … will enter their own industry and dramatically raise customer expectations and reshape existing business models.

— Stefan Erschwendner, quoted in Forbes

What We Offer

RESEARCH

We're researching continuously to bring our consulting clients, and clients of signmesh® the latest in marketing developments across industries.

+ PERSONA RESEARCH AND DEVELOPMENT

Identifying and understanding the expectations of specific customer segments based on the jobs-to-be-done framework:

Persona Canvas

Jobs-to-be-done Framework

+ CUSTOMER JOURNEY EXPERIENCE

Analysing the touch-points and the pain & gain gaps/opportunities during the company-customer interaction:

+ BUSINESS & TECH TREND RESEARCH

+ CROSS CATEGORY COMPETITIVE RESEARCH

Analysis of direct and indirect cross category competitors from a customer perspective:

Customer Value Analysis

Best in class examples

INNOVATION

By employing an agile way of working, we believe any business can become innovative. Our vast experience means we always have best practices and examples of distruptive industry developments to inspire ideas.

+ BUSINESS MODEL INNOVATION

Invention and transformation of business models for a fast moving and digital environment