Producer's Choice is now Alforex Seeds

Effective October 2014, Producer’s Choice alfalfa and forage seed products will be renamed and distributed as Alforex Seeds. The Alforex Seeds name is derived from our vision of Alfalfa and Forage Excellence.

This change is designed to streamline grower access to the latest alfalfa varieties and forage seed technologies. The Alforex Seeds brand will feature former Producer’s Choice PGI varieties growers are familiar with, along with support from the same team that successfully managed the Producer’s Choice brand.