Social Digest – How much would you pay for a full stop?

Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London.

Guess what? This week actually marks 2 years since I started Social Digest. I’m SUPER chuffed that it’s read by so many of you fabulous people around the world, so as a thank you, here’s a little video to let you ‘behind the curtain’ of Social Digest. If you’re interested, give it a watch. If not, scroll on for your usual dose of social media goodness. Enjoy!

British Airways

British Airways: From Static Content To Emotional Storytelling

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British Airways had low utilization on the profitable NY-Mumbai route. Why? Ex-patriot Indians viewed British Airways as being culturally disconnected so they chose to fly with Indian airlines instead. We used the simple truism ‘everyone loves their mums cooking’ to tell a simple, true, emotional story.

British Airways: From Static Content To Emotional Storytelling

share

British Airways had low utilization on the profitable NY-Mumbai route. Why? Ex-patriot Indians viewed British Airways as being culturally disconnected so they chose to fly with Indian airlines instead. We used the simple truism ‘everyone loves their mums cooking’ to tell a simple, true, emotional story.