The Wall Street Journal (subscription required, sorry) reports that Miller “is expected to claim in new cable-TV ads this weekend that Bud Light has ‘changed,’ and that Miller Lite still tastes better than the new version, according to Miller executives and a memo the brewer sent out to its distributors late Friday.”

Peter Marino, a Miller spokesman, said that through its continuing testing of Bud Light, Miller had noticed “a statistically significant increase in bitterness units and carbonation.”

More hops? That’s OK with Realbeer.com.

However, Anheuser-Busch, which brews Bud Light as well as Budweiser, is quite specific in denying any changes:

“Like all brewers, our brewmasters are constantly making small adjustments in the brewing process to account for seasonal changes in raw materials in order to ensure that the taste of our beers are consistent year in and year out,” said Douglas J. Muhleman, group vice president of brewing operations at Anheuser. “To suggest that we have made a formulation change in the way we brew our beers is a marketing ploy and is simply false. The recipes for Budweiser and Bud Light have not changed. We too analyze our competitors’ beers and note changes in their products all the time.”

Editor’s addition:Brandweek has details about the memo and advertising campaign.

Share and Enjoy:

This entry was posted
on Monday, November 14th, 2005 at 12:41 pm and is filed under Breweries.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.