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Shell launches new fuels, designed for efficiency

May 08, 2017

Enhanced with DYNAFLEX technology, the new Shell fuels are formulated to help keep engines clean and protected for efficient running[1].

Over 300 Malaysian drivers the first to participate in Shell’s worldwide driving research, to better understand the pressures that driving conditions place on driver emotions, behaviour, and performance.

Kuala Lumpur : Shell Malaysia today launched its new fuels, designed for engine efficiency[2]. Now available at Shell stations nationwide, the new fuels are designed to work with both modern as well as older vehicles. The new formulations contain DYNAFLEX technology, designed to keep engines clean and protected for efficient running[1].

Shell’s new fuels are the result of over five years and tens of thousands of hours in research and development, to help enhance the efficiency of customers’ journeys. Created using new DYNAFLEX technology, they are Shell’s most advanced fuels[3].

“We place customers at the heart of everything we do, and we aim to make their life’s journey better by giving them one less worry on the road. Our new Shell fuels aim to clean and protect car engines, making them more efficient[1] to help you enjoy your journeys on the road. We believe it is not just where you go, but also how you go that matters,” said Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

Shell fuels contain new DYNAFLEX technology that helps to clean and protect key fuel system components such as intake valves and fuel injectors from the build-up of performance robbing deposits. This keeps engines clean and protected for efficient running[1].Also, a unique DYNAFLEX technology for diesel has been developed, containing new dirt-busting molecules for a clean and efficient engine[1]. The new fuels are available at Shell stations nationwide from today, and also available to industrial customers and commercial fleet owners through Shell’s B2B channels.

“We hope motorists will experience the benefits of our new fuels, enhanced with our latest DYNAFLEX technology, so that they can enjoy better journeys on the road,” added Shairan.

Shell’s commitment to research extends beyond engines and vehicles. Shell also announced the results of its new ground-breaking research to better understand Malaysian motorists, using the latest wearable technology and mobile apps. Monitoring over 2,500 journeys in Kuala Lumpur, the research found the average speed of drivers was just 14.5 km/h, placing increased stress on vehicle engines, as well as drivers.

In partnership with Goldsmiths, University of London, the research used a combination of wearable emotion tracking devices with chatbot technology, GPS through the Shell Motorist App, weather and traffic information, to gain a more complete picture of what drivers are experiencing on the roads.

Dr. Chris Brauer, Director of Innovation at Goldsmiths, University of London, said: “What’s unique about this driving experiment is that we are able to observe drivers during their everyday journeys. Looking at Malaysian drivers, we can see that despite the harsh conditions brought about by traffic congestion, they are both resilient and resourceful. We explored performance signals from personality traits through to nutrition, hydration, and lifestyle choices that were linked to our highest performing drivers.”

Shairan continued: “We are excited to be one of the first in the world to launch the new Shell fuels, and the first fuels retailer in Malaysia to roll out this exciting research to better understand drivers. We know that driving places stresses on both engines and drivers. Our aim is to use the findings of the research to develop and design products, services, and initiatives that respond to our customers’ needs. We are confident this is a step forward to making life’s journeys better.”

“Whenever our customers visit our stations and walk into our stores; whether they need assistance, or are looking for a place to relax, refresh, and rejuvenate, we aim to be there for them. We want people to go well with Shell,” said Shairan.

[1]Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. See shell.com.my/fuels for more information.

[2]Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. See shell.com.my/fuels for more information.

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About Shell

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.

About the Shell Malaysia Emotion Tracking Research

The emotion tracking research was conducted in Kuala Lumpur, Malaysia from 15-25 April 2017 by Dr. Chris Brauer, Director of Innovation and researchers from Goldsmiths, University of London. The research included over 300 drivers and explored links between driver emotions and their performance and efficiency. Data was collected using the latest wearable, chatbot, and driver performance technologies to track, measure, and correlate driver emotions with driver performance and contextual and environmental factors from personality to diet, music, health, weather, and traffic.