Thomas Cook "pool kid" by Albion

Agency

Sector

Thomas Cook's new campaign opens with a TV ad encouraging people to let go while on holiday.

Albion created the spot, in which a boy wearing a plastic shark’s fin freestyle-dances his way around a swimming pool. It’s the agency’s first campaign for the brand since winning the business earlier this year. Albion was tasked with reinventing the business with new products and communications. The campaign includes four TV ads (which will also run in cinemas during showings of Star Wars: The Force Awakens), radio spots, and national press and outdoor executions. The campaign will run in 12 countries across Europe, including the UK.