​For decades the female incontinence market has been dominated by one or two companies who think women are satisfied with stuffing a bulky pad in their underwear to absorb leaked pee and leaving it there for hours.

It’s a dumb, 19th century technology – that generates sales of over $2Billion US and over $7Billion worldwide.

Walk down the incontinence aisle at your local drugstore – yes, there really is one – and you’ll see that It’s a category that’s just asking to be disrupted.

At Privy (legal entity: Soft Health Technologies LLC) we are doing just that. We are in the early commercialization stages with Finess®, the first ever over-the-counter product that actually prevents bladder leaks before they happen.

With Finess we are giving women the ability to reclaim their active lifestyle without fear of accidental leaks. They can ditch the bulky, smelly pads and get back to the gym, the track, the dance floor. And we have the testimonials to prove this is already happening.

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