Just like you, we start with a heavy dose of skepticism. The number one question we ask ourselves is if this ingredient is safe to use.

Before any ingredients goes into our shampoos and conditioners, we gather all the relevant safety and toxicity information on the ingredient.

If we have any doubts about an ingredient's potential to cause you harm then we don't use it.

STEP/02

DO INGREDIENTS DUE DILIGENCE. SET A SAFE RANGE:

After we look at the safety data on the ingredient, the next big question we ask is: what is the Safe Range for the ingredient? The Safe Range defines how much of this ingredient is actually safe to use for you throughout your life.

We work to determine a Safe Range for each and every ingredient based on a similar process many regulatory agencies and scientific groups use to ensure safety.

This includes groups like the European Union Commision, the World Health Organization and the Natinal Academy of Sciences.

STEP/03

DETERMINE THE ENTIRE PRODUCT FORMULA

While an ingredient might be safe by itself, we also evaluate the safety of our products when we have a mixture of ingredients to confirm their use is not going to cause any unexpected skin or eye irritation.

If we can't conclude the product formula is safe, it won't make it to your shower. We will either reformulate or we won't launch the product..

It takes a village to ensure your safety, and that's why we have more than 500 scientists and professionals who go above the beyond to make sure our products meet all safety and regulatory requirements around the world.

STEP/04

TRACK AND MONITOR RELENTLESSLY

Once our new shampoo or conditioner is out in the market (and in your shower!), we continually monitor your comments about our products. You deserve the best - and that means we can never take our eye off of your safety.