The Open Geospatial Consortium (OGC) and the Location Based Marketing Association (LBMA) to jointly address location information issues

30 July 2013. The
Location Based Marketing Association (The LBMA) and the Open Geospatial Consortium (OGC) recently signed a liaison
agreement.

Mark Reichardt, president and CEO of the Open Geospatial
Consortium, explained, "We are very pleased to be setting out to work on
projects of mutual interest with the Location Based Marketing Association. Their
membership is focused on 'collaborative innovation at the intersection of
people, places and media' and our membership is focused on making spatial
information readily accessible and shareable. We've set the stage for a number
of joint outreach and communication projects that will benefit members of both
organizations. Also, we believe there is great potential in working together to
promote the idea of an open database
for Points of Interest (POIs)."

Asif Khan, president and Founder of the LBMA, said, "This
new partnership with the Open Geospatial Consortium will help our members gain
a better understanding of the importance of place data standardization, while
at the same time enabling us to share in the opportunity to educate the public
and others on the growing desire of marketers to leverage location data in a
way that respects privacy and provides hyper-relevance.”

About the OGC: The OGC
is an international consortium of more than 480 companies, government agencies,
research organizations, and universities participating in a consensus process
to develop publicly available geospatial standards. OGC standards support
interoperable solutions that "geo-enable" the Web, wireless and
location-based services and mainstream IT. OGC standards empower technology
developers to make geospatial information and services accessible and useful
with any application that needs to be spatially enabled. Visit the OGC website
at http://www.opengeospatial.org/contact.

About the
Location Based Marketing Association (LBMA): The Location Based Marketing Association is a group dedicated
to the fostering of a community of interest around all avenues of advertising
and marketing as it relates to location-specific opportunities. This community
is comprised of mobile, out-of-home, digital and print advertisers. Our goal is
simply to educate, share best practices, establish guidelines for growth and
promote the services of member companies to brands and other content-related
providers. Visit the LBMA website at http://www.thelbma.com