The new washing machine detergent powders Zip, Crest and Fairy ZERO PHOSPHATE have been developed in accordance to a new ecological formula to protect the environment.

Aquatic plants and algae gradually fill in freshwater lakes and rivers over time in a natural process called EUTROPHICATION. This process is regulated by the concentration of nutrients in the water, like phosphate, that plants and algae require to grow.

When additional PHOSPHATES are released into the rivers and lakes, the process of EUTROPHICATION is accelerated, causing overgrowth of algae and aquatic plants.

When there is overgrowth of algae because of accelerated EUTROPHICATION, all the dissolved oxygen in the water is used up. Fish and other aquatic animals & plants suffocate and die.

The new washing machine detergent powders Zip, Crest and Fairy ZERO PHOSPHATE are in line with ecologically formulated products and do not cause accelerated EUTROPHICATION.