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SEO, which is short for Search Engine Optimisation, is a popular marketing method which drives traffic and revenue through Search Engines such as Google, Yahoo! and Bing among many others. It’s a very misunderstood marketing channel.

Years ago SEO was simple – you simply threw up a website, wrote some crap content and then pointed a ton of SPAMMY links at it which would drive it to the top of Google’s search results with ease, which would earn you a lot of money and allow you to rinse and repeat as many times as you could be bothered. But those days have been and gone, which would have drove many to tears.

But is SEO today as hard as many people make out?

SEO – Hard or Not?

It’s a hard question to answer, really, because there are so many variables, but it simply depends on knowledge. Everything is easy when you know how, right?

Today, a practitioner of SEO is more than an SEO – today he is a marketer. An SEO in 2015 needs a broader knowledge of all things digital marketing, that includes everything that goes into an effective SEO campaign as well as things that indirectly compliment an SEO campaign. It’s a very knowledgeable role now.

I once spoke to an seo agency who agreed with what I thought to be the current landscape within the world in and around SEO and what it means to practice and implement SEO campaigns today. They thought the perfect SEO practitioner was somebody who could do it all – content writing, link building, technical changes, keyword research, competitor analysis and other things.

The general consensus is that SEO is, generally, as hard as you make it.

Analytics Improves SEO

Apologies for the misleading title, but analytics products really can help SEO an a very in-direct yet effective way. Doesn’t make sense, but does work.

Products like Lead Forensics, Ruler Analytics, WOW Analytics and similar tools can expose the way in which visitors are using your website which can ultimately help you to reduce spend and decide where more time should be spent on marketing efforts like Search Engine Optimisation and Pay Per Click.

In terms of SEO, these kinds of analytics products can show you which pages your visitors are landing on as well as which pages they take through your website following that hit. This helps to combat [not provided] by Google.

Using this landing page data, an SEO can look at keywords being targeted as well as their performance and decide what action to take – if there’s a low ranking yet half-decent landing page hits then more work should be put forth, but also if there’s a good ranking yet very little landing page hits from it then it’s most definitely a waste of your time as an SEO. Pretty simple really, right?

Experience is Key

Although anyone can pick up and implement a simple SEO campaign, it’s really only those with many years of experience who will enough knowledge from trial and error who can really implement an effective campaign that can earn big revenue.

If you want to become a world-renowned SEO or simply a quite yet effective search dominating machine, it’s important that you learn to live and breathe SEO day in and out and try out different scenarios constantly. There’s nothing wrong with failing – it will help you to learn what works and what doesn’t, and that’s what a good SEO understands. Clients will appreciate it, too.