The print and TV media in India are no doubt the hot favorites of the governments in India (Central/Federal & State) and the politicians. The government spends sizable amounts of money on the already cash rich newspapers. Most of us in the internet industry have waited to get a piece of that pie (however small is fine, we need a beginning). Few months ago DAVP invited internet portals to submit their credentials to be eligible for advertisements from Govt of India.

Our politicians often claim “I am a poor farmer”, other than owning farm lands not sure how many of them have ever done real farming.

Indian retail industry is about $43,500 crore, will grow to $84,000 crore by 2015 (Pitch Magazine, March 2011 issue). Offline retail stores like Marks & Spencer, which has an ‘unaffordable tag’, has been struggling to make its presence felt in India. Marks & Spencer is now planning on expanding to non-metros, Tier-2 towns. The ambiance of the stores in the small towns will be the same as their stores in metros.

As kids we grew up listening to just one radio station – All India Radio. The tone of every news bulletin, every jockey was the same – monotonous. It wasn’t even clear if the news item was good news or bad news.