“The Year of the Unexpected” Campaign Supports the Launch of All-New Chevrolet Malibu

NEW YORK, NY—February 18, 2016—Chevrolet and Condé Nast today announced a groundbreaking partnership to create and distribute compelling editorial and branded content through 23 Stories x Conde Nast, the publisher’s award-winning branded content studio. The content will center around the theme of “The Year of the Unexpected” and will support the launch of the all-new Chevrolet Malibu.

The full year, multi-platform efforts from participating brands including Vogue, Vanity Fair, Self, Glamour and GQ, kick off with a new year-long column that delivers on the idea of the “Unexpected.” These columns were revealed to consumers in February issues in a letter from the Publishers of each brand. Branded content drawn from the columns will live on the brands’ digital platforms. Also part of the program is a multi-brand custom magazine released on Leap Day and distributed to a targeted subset of Condé Nast subscribers. As the program evolves digitally, a large variety of branded content, including videos, will be featured across brand sites throughout the year.

“The advanced safety and infotainment technologies, unsurpassed fuel efficiency and modern design set the all-new Malibu apart in a hotly contested segment,” said Steve Majoros, director of Chevrolet car marketing. “By showcasing the best of the all-new Malibu alongside the best of Condé Nast’s leading publications, we feel we will be providing consumers with greater value and a richer Malibu story.”

“In the spirit of the Chevy Malibu, this campaign was designed to surprise and delight our consumers in unexpected ways. What is particularly exciting, is how the program delivers on the promise of 23 Stories, titles working together to co-create and distribute content, across platforms and at scale,” said Josh Stinchcomb, senior vice president and managing director, 23 Stories.

About Chevrolet:

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

About Condé Nast:

Condé Nast is a premier media company renowned for producing the highest quality content for the world’s most influential audiences. Attracting 123 million consumers across its industry- leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene and Pitchfork. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.

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