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After having competed an honours degree in Psychology, specializing in Applied Behavior Analysis, I found myself a graduate student doing doctoral work in mathematical statistics. A kind professor of mine convinced me to drop Mathematical Statistics for Economical Statistics and try to make a fortune in the stock market.

Instead of choosing to finish my PhD, I am currently now self-employed in my small but rapidly growing business as a Behavior Consultant. My consultant work ranges from financial advise to life coaching and even consulting with the local humane society about animal behavior.

My obsession with everything to do with numbers and behavior has made me a successful investor, a successful poker player and a real bore at parties.

Professionally, I have done a bit of everything in my long life, from playing rock and roll, to developing software, and running a successful entrepreneurial business. But I am best known as a writer of bestselling books about business and health. I write under a pseudonym here on Seeking Alpha because that way I know readers will evaluate my work strictly on the basis of what I actually said rather than who I am.

Andrew Left's Citron Research (http://www.citronresearch.com/) (formally known as Stocklemon.com) seeks to expose companies whose management is in some way misleading investors. Left digs into SEC filings, financials, management histories and other data to uncover such situations, and he is usually short the stocks he writes about. Mr. Left has been publishing for 7 years and has created a track record that is unrivaled in short selling. Mr. Left has been cited in Barron's, Wall St Journal, CNBC and other major publications repeatedly for his work. Mr. Left was also an invited speaker at the reknown Master Investor Conference.

Led by MIT engineers and Wall Street analysts, Trefis.com helps you understand how a company's products, that you touch, read, or hear about everyday, impact its stock price.

Surprisingly, the founders of Trefis discovered that along with most other people they just did not understand even the seemingly familiar companies around them: Apple, Google, Coca Cola, Walmart, GE, Ford, Gap, and others.

This might include you though you may have invested money in these companies, or may have been working with one of them for years as an employee, or have consulted with them as an expert for a long time.

Disagree?

Consider these questions:

•What % of Apple's stock price is iPhones? (Q: Is it 5%, 25%, or 50%?)

•What % of Dell's stock price is Dell Notebooks?

•If Bing took half the market share from Google Search, what % upside could there be for Microsoft’s stock?

On Trefis you will get answers to questions like above.

You can play with assumptions, or try scenarios, as-well-as ask questions to other users and experts. The platform uses extensive data to show in a single snapshot what drives the value of a company's business.

Trefis makes the same content, data, and tools that are currently available only to professional investors today, accessible to everyone. Importantly, it makes the extensive data/tools easy to use and understand, allowing investors to leverage the platform in their decision making much more efficiently than anything else available.

Trefis is currently used by hundreds of thousands of investors, company employees, and business professionals.