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Roku Line Undergoes a Numerical-themed Refresh

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We'll spare you the "Simple as 1, 2, 3" cliche.

Roku today refreshed its line of streaming media players, with “simple” being the new catchword. Rebranded the Roku 1, Roku 2 and Roku 3, the redesigned and upgraded devices should make it easier than ever to compare devices and choose the one that’s right for you.

The most important takeaway is that the larger the number, the better the device. The Roku 1 offers your basics – 1080p output, a remote, the ability to stream video from your Android device and 1,000+ streaming channels like Pandora, Netflix, Hulu, HBO Go and more. The Roku 2 goes a step further, offering the features of the Roku 1 plus a remote with a built-in headphone jack. Finally, the Roku 3 (unchanged since April) is the most powerful of the bunch, offering all the features of the 1 and 2 plus an enhanced remote for gaming, USB ports, a microSD slot and more powerful internals that boost speed and performance by up to five times.

For those who are looking to spend the least amount of money – or simply have an older television – Roku will continue to offer its Roku LT device (think “Roku Lite”) for just $49.99. You’ll still get the same set of Roku channels, but output will be limited to 720p high-definition.

Both the Roku 1 and Roku 2 are available for pre-order at roku.com for $59.99 and $79.99 respectively. Their estimated shipping date is October 8. The Roku 3, meanwhile, is currently available online and in stores for $99.99.

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