Google Ads (AdWords) Services

What Is Google Ads Management and Why Is It Important?

With Google Ads Management, advertisers can control targeting/delivery methods, optimise keywords and find opportunities to improve performance. However, it is incredibly time-consuming and difficult to find the time to optimise, grow and experiment amongst other to-dos. Effectively setting-up campaigns allows for easier management without roadblocks.

In addition to the Google Ads platform, there are other search management software to help advertisers automate tedious, recurring tasks. But not everything is reliant on the bot. Whether it be managing budgets or bids, it is important to ensure everything is on track and ticking clientele goals and expectations.

Luckily, managing ads on Google doesn’t have to be a full-time job. With the right processes and knowledge, time can instead be effectively spent in the areas that matter more.

At Indago Digital, we understand that paid search is a continuous process requiring a lot of effort to structure and manage. The key focus here is to initially set-up our campaigns correctly. Although it takes time to initially build the campaign and find the right keywords, it reduces the administrative task-funnel in the long run. In turn, maximising efficiency and securing more management and optimisation time.

Paid Media Testimonials

Successful Stories

Tim Connew

51 years ago

Digital Marketing Manager - Contiki Holidays ;

We moved to indago digital as we wanted an agency who would provide us with the support and face to face time we require. We’re a brand that employs customer-centric people and wanted an agency that held those same values. After six months of working with indago, we now have an agency who shares our values and is driving our business forward through proven expertise and hard work.

Emily Jane Stevenson

51 years ago

Digital Marketing Manager - The Merivale Group ;

Like any relationship, it’s important that you put your best foot forward. The on-boarding process with indago digital has been the most seamless I’ve experienced, and we’ve been impressed with the results they’ve been driving.

Rebecca Newton

51 years ago

Group Head of Marketing - Crown Resorts ;

The relationship is still in its infancy but in the short time that we’ve worked with indago digital we’re been impressed with the level of dedication and detail placed onto our campaigns. We work with numerous people there who are effectively communicating with each other to make sure that nothing drops off and none of our IP is lost.

Sandra (Nathaniel) Wills

51 years ago

Digital Marketing Manager - Noble Oak Life ;

We always bought into the fact that SEO was a critical channel for us to be investing into but hadn’t had the success we were hoping for through other agencies. Although we’ve a long way to go the early signs are positive. SEO sessions and conversions are up! We’ve now decided to use their PPC services as well.