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In a move that could be a portent of the CE giant about to embark on a major push into video, Apple has hired two of TV’s most renowned executives for newly created positions overseeing all aspects of video programming.

Joining from Sony Pictures Television, where they have served as presidents since 2005 and have been responsible for some of the most popular and widely acclaimed programming of the past decade — such as Better Call Saul, The Blacklist, Bloodline, Breaking Bad, The Crown, Damages, The Goldbergs, Justified, Preacher, Rescue Me, The Shield, Sneaky Pete — Jamie Erlicht and Zack Van Amburg will lead video programming worldwide. Under their leadership, Sony’s slate of original prime time series more than tripled. They have extensive expertise producing television for global audiences and creating programming for a wide range of services including shows for Amazon, Hulu and Netflix.

The execs will report to Eddy Cue, Apple’s senior vice president of Internet software and services. “Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Cue. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

“It will be an honour to be part of the Apple team,” Erlicht added. "We want to bring to video what Apple has been so successful within their other services and consumer products — unparalleled quality.”

“Apple has a relentless focus on delighting customers with their products,” commented Zack Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”