Coca-Cola launches premium mango drink ‘Maaza Gold’ in India

Coca-Cola India, one of the country’s leading beverage companies, today announced the launch of ‘Maaza Gold’, a premium mango drink made from the choicest of mangoes. The new variant of Maaza offers consumers an indulgent, thicker and smoother mango drink. This product innovation is in-line with the company’s steadfast commitment to provide more choices to consumers.

Launched in the 1970s, Maaza has an impressive heritage and has been the most loved mango juice drink in the country. The launch of ‘Maaza Gold’ builds on the love and faith that consumers have had for Maaza for years, and that has helped make Maaza the largest selling juice drink brand in the country.

Srideep Kesavan, Director Marketing – Juices, Coca-Cola India & South West Asia, said, “We are always listening to our consumers and with the launch of Maaza Gold the company is expanding its product portfolio in-line with consumer tastes. The company at the same time is also accelerating Maaza’s journey towards becoming a homegrown billion dollar brand by 2023.”

Maaza Gold comes in a unique one-litre Tetra Pak packaging that comes with metallic laminate to make the product stand out. Consumers can purchase Maaza Gold from the modern retail outlets, select grocery stores and online stores.

The Coca-Cola Company along with its bottling partners in India procures approximately 1 lakh metric tonnes of mango pulp annually. In 2023, if Maaza becomes the first USD 1 BN juice drink brand from India, the Coca-Cola system in India will be able to procure 2 lakh metric tonnes of mango pulp annually, worth nearly INR 1100 crores, thereby helping 100,000 farmers.

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE Iced tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Schweppes, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com.Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.

About The Coca-Cola System in India

The Coca-Cola system comprising of Coca-Cola India Private Limited, a concentrate supply company along with Hindustan Coca-Cola Beverages Private Limited and fifteen (15) franchise bottling partners of The Coca-Cola Company offer a range of healthy, safe, high quality, refreshing beverage options to consumers. From the year 1993, when The Coca-Cola Company, Atlanta, re-started its operations in India, the system has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Coca-Cola system through its strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most loved and sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to over 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company’s India operations and its products, please visit: https://www .coca-colaindia.com and www.hindustancoca-cola.com.Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook