Press Releases - Pereira & O\'Dell - Adforum.comhttp://www.adforum.com/agency/6669913/press-releases/rss
Pereira & O'Dell Press Releases at Adforum.comen-usAdforum.comCopyright 2015Pereira & O'Dell Named a Standout Agency in Ad Age's 2015 A-Listhttp://www.adforum.com/agency/6669913/press-releases/39952/pereira-odell-named-a-standout-agency-in-ad-ages-2015-a-list
http://www.adforum.com/agency/6669913/press-releases/39952/pereira-odell-named-a-standout-agency-in-ad-ages-2015-a-listADVERTISING AGE , JANUARY 26, 2015 -- Revenue soared 47% to $30 million for the San Francisco-based shop, part of Grupo ABC, as the New York outpost reeled in accounts including Memorial Sloan Kettering, A-B InBev, Blue Apron and Rent the Runway. Though it lost Airbnb and Guitar Center, other wins included Coca-Cola Latin America and 1-800-Contacts.

Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows specialization while offering total marketing solutions. The agencies selected by Forbes have a clear sense of how much is changing, including the new role of the consumer, the migration away from interruptive messages, and the technologies and platforms that make listening more important than talking. They embrace what’s coming, not what has been.

The most influential agencies of 2014 represent a diverse group of high performing and forward thinking firms that are reinventing their business model as technology facilitates a newly complex marketing ecosystem.

The next big thing: Pereira & O’Dell

Pereira & O’Dell is known for its integrated campaigns, effortlessly combining digital, social, and heart tugging brand storytelling. While influenced by digital advertising, Pereira & O’Dell has a more integrated, idea-first approach. That philosophy has been manifest in the wide array of work coming out of the shop. The agency has created tear-jerking, award-winning long-form ads for Skype, depicting its ability to connect people over great distance.

NEW YORK, NY, December 3, 2014— New Era announced that it is expanding its relationship with Pereira & O’Dell New York, who will act as its lead creative agency across a series of projects in 2015. Since late 2013, New Era and Pereira & O’Dell New York have partnered on a numerous cultural initiatives, including the brand’s homage to Jackie Robinson, “First Changes Everything”, which recently took home two Clio Sports Awards. Most recently, the agency worked on a video series featuring Spike Lee to promote New Era’s Heritage Series collection of caps.

“The team at Pereira & O’Dell New York has consistently delivered when we’ve called on them, so as we looked toward our goals for 2015, it felt natural to expand our partnership,” said Kelli Coppola, Sr. Director of Strategic Accounts at New Era. “We’re excited to see what they can do for some of our bigger initiatives next year.”

To start, Pereira & O’Dell will lead the development of campaigns to activate New Era’s partnerships with both Major League Baseball and the NFL. Work will be heavily focused on digital and retail channels, but will also extend into other areas.

“It’s always great to find partners who are not only category leaders, but cultural ones”, said Cory Berger, Managing Director at Pereira & O'Dell in New York. “We look forward to creating more great work together.”

The New York office of Pereira & O’Dell has built an impressive list of clients for a two-year old shop. In addition to New Era, the agency is currently working with Fox Sports 1, Memorial Sloan Kettering, Anheuser Busch, Realtor.com, Blue Apron, Rent the Runway, and NetScout.

About New EraNew Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

About Pereira & O’DellPereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In 2014, the agency was named “Standout Agency of the Year” by Advertising Age based on the company’s business performance and impact on client business and was also featured in Creativity’s “Top 10 Agency Innovators” for its industry leadership and innovation. Among the Pereira & O’Dell client roster are Skype, Memorial Sloan Kettering Cancer Center, Intel, Fiat, Fox Sports 1, Anheuser Busch, Coca-Cola, New Era, BevMo!, Airbnb, Henkel North America, and Realtor.com.

]]>2014-12-03 00:00:00Memorial Sloan Kettering and Pereira & O’Dell New York Launch Campaign to Announce MSK’s New Creative Platform: More Science. Less Fear.http://www.adforum.com/agency/6669913/press-releases/33980/memorial-sloan-kettering-and-pereira-odell-new-york-launch-campaign-to-announce-msks-new-creative-platform-more-science-less-fear
http://www.adforum.com/agency/6669913/press-releases/33980/memorial-sloan-kettering-and-pereira-odell-new-york-launch-campaign-to-announce-msks-new-creative-platform-more-science-less-fear

NEW YORK, NY, September 2, 2014 — Memorial Sloan Kettering Cancer Center today introduced its first new creative campaign in nearly two decades: More Science. Less Fear.

The creative platform and campaign elements were developed and produced by MSK’s creative agency of record, Pereira & O’Dell New York.

MSK sought a creative platform that would speak to its singular focus on cancer and illustrate the remarkable impact of its dedicated community of more than 13,000 staff — including more than 900 attending physicians, 2,200 nurses, and 150 lead scientists.

“Across the world, cancer is the single biggest cause of death and the most feared of diseases. Memorial Sloan Kettering’s mission to change that begins with our commitment to cancer science and continues through our care for each patient — care focused on enabling that individual to go forward with life,” says Craig B. Thompson, MD, MSK’s President and CEO. “For more than a century, this commitment has kept us at the leading edge of innovation in cancer care and research. It’s what drives us to transform the care of cancer so that every patient receives the most effective, personalized treatment.”

The campaign seeks to reinforce MSK as a preeminent leader in cancer care, treatment, and research while using the communications as a vehicle for changing the way people see, talk about, and understand cancer.

“Since its founding as the New York Cancer Hospital in 1884, MSK has changed how the world understands cancer. We have done that by providing exceptional patient care, by developing better treatments, and by changing the stigma associated with the diagnosis,” says Avice Meehan, Senior Vice President and Chief Communications Officer. “This campaign translates our historic mission in a way that is fresh, direct, and relevant.”

The integrated launch campaign will live in the form of TV (three spots), radio, print, OOH, digital, and social, and will evolve with more work throughout 2015. Media Storm LLC, MSK’s media agency of record, has overseen media strategy and placement.

“Memorial Sloan Kettering has never waited for the world to progress cancer care because they are the ones relentlessly pushing the science of what’s possible. More Science. Less Fear. is as much about changing people’s perception of the current state of cancer as it is about affirming MSK’s leadership in treating it,” said Dave Arnold, Executive Creative Director of Pereira & O’Dell New York.

“Since we started working with the team at MSK, we’ve been continuously inspired by how brilliant and passionate they are about what they do. Our goal is to keep developing work that could have a similar impact on people,” said Cory Berger, Managing Director of Pereira & O’Dell New York.

About Memorial Sloan Kettering Cancer CenterMemorial Sloan Kettering is the world’s oldest and largest private cancer center, home to more than 13,000 physicians, scientists, nurses, and staff united by a relentless dedication to conquering cancer. As an independent institution, MSK combines 130 years of research and clinical leadership with the freedom to provide highly individualized, exceptional care to each patient. And MSK’s always-evolving educational programs continue to train new leaders in the field, here and around the world. For more information, go to www.mskcc.org.

About Pereira & O’DellPereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in SF, NY, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age, and recently named by Fast Company as one of the 10 most innovative companies in advertising. Among the Pereira & O’Dell client roster are Skype, Fox Sports 1, Intel, Memorial Sloan Kettering Cancer Center, Realtor.com, Fiat, New Era, Airbnb, Henkel North America, and Rent the Runway.

]]>2014-09-02 00:00:00Pereira & O'Dell New York Seeks Account Director and Account Supervisorhttp://www.adforum.com/agency/6669913/press-releases/33788/pereira-odell-new-york-seeks-account-director-and-account-supervisor
http://www.adforum.com/agency/6669913/press-releases/33788/pereira-odell-new-york-seeks-account-director-and-account-supervisorPereira & O'Dell New York is looking for an Account Director and an Account Supervisor to join our thriving SoHo office and help shape our culture.

In 2014, Pereira & O'Dell was named among Fast Company's "Top 10 Most Innovative Companies in Advertising". The firm was also recently named to both AdAge and Creativity’s 2014 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Airbnb, Skype, Fiat, Intel, New Era, Fox Sports 1, Memorial Sloan Kettering and Henkel North America.

In 2010, our agency was named AdAge’s "Small Agency of the Year” and in June 2013, Pereira & O'Dell received an Emmy and three Cannes Lions Grand Prixs for "The Beauty Inside", a social film presented by Intel and Toshiba.

]]>2014-08-28 00:00:00FOX Sports 1 and Pereira & O’Dell New York launch national campaign apologizing for even more college football this seasonhttp://www.adforum.com/agency/6669913/press-releases/33251/fox-sports-1-and-pereira-odell-new-york-launch-national-campaign-apologizing-for-even-more-college-football-this-season
http://www.adforum.com/agency/6669913/press-releases/33251/fox-sports-1-and-pereira-odell-new-york-launch-national-campaign-apologizing-for-even-more-college-football-this-season

NEW YORK, NY, August 13, 2014— FOX Sports 1, America’s newest 24-hour sports network, is launching a national campaign apologizing to the loved ones of college football fans across America, for showing even more football this upcoming season.

Today, FOX Sports 1 and its creative agency, Pereira & O’Dell New York, are rolling out the “Sorry for All the Football” campaign to promote the expanded slate of college football programming on the network, kicking off with four straight days of action, beginning Thursday, Aug. 28, at 10:00 PM ET as Rutgers takes the field for the first time as a member of the Big Ten Conference, facing Washington State at CenturyLink Field in Seattle.

The campaign includes two tv spots (“Couch” and “Best Friend”), a long-form web video, a digital campaign, a media partnership with Buzzfeed, full-page Apology ads in the New York Times and New York Post, and a ton of social media assets including Vine/Instagram videos. The campaign works to show where the true priorities lie for football fans during the season, but from the perspective of the loved ones (such as a wife and a dog) they neglect along the way.

“We have so much great college football on this season, so we thought we could be a little tongue-in-cheek and apologize to all those whose loved ones will be parked on the sofa this fall watching College Football on FOX Sports 1 and FOX .” said Robert Gottlieb, EVP Marketing for FOX Sports.

“There is something about America’s obsession with football that is second to none. We’re tapping into that obsession from an unexpected point of view, in a way only FOX can do,” said Dave Arnold, Executive Creative Director at Pereira & O’Dell New York.

FOX Sports presents college football fans some of the most exciting matchups in the country this season, with more than 100 games scheduled across its national and regional broadcast and cable platforms. Top contests featuring Big 12, Pac-12 and Conference USA teams appear on the FOX broadcast network, FOX Sports 1, FOX Sports Networks (FSN), FOX College Sports, FOX Deportes and FOX Sports GO all season long, culminating with the Pac-12 and Big Ten conference championship games on back-to-back nights on Friday and Saturday, Dec. 5 and 6.

FOX Sports 1 (http://msn.foxsports.com/foxsports1), FOX Sports’ newly minted multi-sport national cable channel, is available in over 90 million homes, making it the biggest sports cable network launch in history, and one of the largest network launches ever. It boasts nearly 5,000 hours of live event, news and original programming annually. A robust schedule of live events forms the backbone of FOX Sports 1’s programming, with college basketball, college football, MLB, NASCAR, soccer, boxing and UFC all on tap.

About Pereira & O’Dell

Pereira & O’Dell (www.pereiraodell.com) is an international award-winning advertising agency with offices in SF, NY, and Brazil, that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. In January 2014, the agency was named Standout Agency of the Year by Advertising Age, and recently named by Fast Company as one of the 10 most innovative companies in advertising. Among the Pereira & O’Dell client roster are Skype, Fox Sports 1, Intel, Memorial Sloan-Kettering Cancer Center, Realtor.com, Fiat, New Era, Airbnb, Henkel North America, and Rent the Runway.

]]>2014-08-13 00:00:00Pereira & O’Dell NY Wins Two Clios for New Erahttp://www.adforum.com/agency/6669913/press-releases/32518/pereira-odell-ny-wins-two-clios-for-new-era
http://www.adforum.com/agency/6669913/press-releases/32518/pereira-odell-ny-wins-two-clios-for-new-eraPereira & O'Dell, along with our partners at Rooster New York are the proud recipients of TWO bronze CLIO Sports Awards We are bringing home statues for Video/Film and Engagement for New Era Cap's "First Changes Everything". The 2014 Inaugural CLIO Sports Awards, held last night at Manhattan’s Cipriani.

The CLIO Awards launched CLIO Sports, the newest global awards program, in its milestone 55th anniversary year. CLIO Sports Awards are given to athletes, leagues and associations, media and news outlets, teams, and brands that have produced exemplary creative work that pushes boundaries and demonstrates ahead-of-the-curve thinking.

]]>2014-07-24 00:00:00Pereira & O’Dell New York Hires Head of Productionhttp://www.adforum.com/agency/6669913/press-releases/31964/pereira-odell-new-york-hires-head-of-production
http://www.adforum.com/agency/6669913/press-releases/31964/pereira-odell-new-york-hires-head-of-production

NEW YORK, NY, July 11, 2014 -- Tennille Teague has joined Pereira & O’Dell New York as Head of Production. The hire is the latest move by Pereira & O’Dell’s New York office to expand its roster of services. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era. Teague will report to Pereira & O’Dell’s VP of Production, Jeff Ferro, in San Francisco.

Teague brings over 14 years of global production experience working with brands including Bud Light, LG, MTV, NHL, Range Rover and Campbell’s. Her range includes everything from Super Bowl Spots, animation projects to social causes. Her agency experience includes production posts at Translation, Y&R New York and Mad Dogs & Englishmen. Teague has been a contributing partner and judge with the Tribeca Film Festival,AICP, AICE and Clios award shows.

“Tennille has tremendous production expertise and a passion for storytelling. She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities,” said Cory Berger, Managing Director of Pereira & O’Dell New York.”

SAN JOSE, Calif., May 12, 2014 /PRNewswire/ -- Accuracy in residential listings is so vital to home buyers that premier online listing service realtor.com® today is launching a national advertising campaign, Accuracy Matters, to educate consumers about the importance of relying on realtor.com® to provide them the most accurate U.S. residential listings. Realtor.com® is operated by Move, Inc. (NASDAQ: MOVE).

Created by Pereira & O'Dell New York and directed by Uber Content's Daniel Strange, the new campaign features two 30-second commercials: "Mom" and "Doghouse Architects." These advertisements entertainingly show what happens when home buyers look for homes using inaccurate real estate search applications versus the realtor.com® mobile apps. Strange's lighthearted approach brings warmth to the realtor.com® accuracy message, while highlighting the growing conversation around out-of-date listings on competitor apps and websites.

Set to broadcast nationally through 2014, Accuracy Matters uses an integrated-marketing approach including television and digital advertisements, contests and social media focused on the hashtag #AccuracyMatters.

Additionally, realtor.com® and the National Association of REALTORS® are collaborating to educate consumers about how accurate residential listings ensure a faster and less stressful search for the perfect home. The second stage of Accuracy Matters will launch when the NAR debuts new creative later this year.

"There's nothing more irritating than finding a home you love during your search and learning that it has recently been taken off the market or that the price provided is very different from what is actually the case," said Barbara O'Connor, chief marketing officer for Move, Inc. "Accuracy Matters provides us with an opportunity to remind home buyers that the frustration of inaccurate listings is completely avoidable. Using realtor.com® mobile apps or its website gives buyers a leg up on the competition and helps them avoid wasting their time viewing incorrect listings."

Since the inception of its first advertising campaign, realtor.com® has held steadfast to its unique brand personality and tone that differentiates it from competitors in the real estate marketplace. Building on the humorous personality launched in last year's award-winning Find it First campaign, Accuracy Matters goes further to emotionally engage consumers through situational and visual humor.

"Coming from a real estate family, I've seen my share of formulaic advertising in the category," said Dave Arnold, executive creative director at Pereira & O'Dell. "Our goal with Accuracy Matters is to not only connect realtor.com® to a singular product message it can rightfully own, but to also have some fun with inaccurate listing information."

The accuracy of realtor.com® is based on its unique, direct relationships with more than 800 multiple listing services that provide consumers with 98 percent of all for-sale properties listed in the U.S. The powerful combination of comprehensive information persistently updated every 15 minutes ensures that consumers using realtor.com® can make smart home buying and selling decisions.

Realtor.com® launched its first mobile application in January 2010. By January 2013, the number of its residential listings viewed on mobile devices overtook those searched with desktop computers. By March 2014, nearly 60 percent of all realtor.com® residential listings viewed each month were on mobile applications. The application is available on Android, iPad as well as iPhone and includes image galleries, an open house locator and various search functionalities including search by school district. Additionally, the application's GPS capability will pull nearby listings in real time as buyers physically scout neighborhoods.

"Most accurate" claim(s) pertain to the accuracy of home listings, are based on comparison with other national listing portals, and are based on the greater frequency of listings updating on realtor.com®.

REALTOR® and REALTOR.COM® are trademarks of the National Association of REALTORS® and are used with its permission. Move, Move.com, Moving.com, Top Producer®, TigerLead®, ListHub™, Doorsteps® and SeniorHousingNet™ are trademarks of Move, Inc. These and all other trademarks used in this work are the property of their respective owners.

ABOUT MOVE, INC. and realtor.com®Move, Inc. (NASDAQ:MOVE), the leading producer of online real estate services, operates realtor.com®, which connects people to the essential, accurate information needed to identify their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via computers, tablets and smart phones. Realtor.com® is where home happens. Move, Inc. provides consumers a wealth of innovative tools and accurate information including Doorsteps®, SocialBios™, Moving.com™, SeniorHousingNet™, New Home Source and Relocation.com. Move, Inc. supports real estate agents and brokerages by providing many services to grow their businesses including ListHub™, the nation's leading syndicator of real estate listings, TigerLead®, Top Producer® Systems, and FiveStreet as well as many free services. Move is based in the heart of Silicon Valley – San Jose, Calif.

About Pereira & O'DellPereira & O'Dell (www.pereiraodell.com) is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. The agency was recently named to both Advertising Age and Creativity 2013 A-Lists based on the company's business performance, impact on clients' businesses as well as industry leadership and innovation. Among the Pereira & O'Dell client roster are Skype, Intel, Fiat, Fox Sports 1, New Era, realtor.com®, BevMo!, and Henkel North America.

Forward-Looking StatementsThis press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different from those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.