Show Business: Drums in Old Mizzou

Faintly but distinctly, the mesmeric boomlay-boom of publicity drums on
Manhattan's Madison Ave. is heard 980 miles away in Columbia (pop.
43,000), site of the University of Missouri. Stout-souled citizens
wonder what is wrong. Chamber of Commerce members writhe to the beat
and get the message. It is so nonsensical that at first it seems to be
garbled: name the new boulevard (boom-lay boom) after Milton Caniff.

As the tattoo continues, familiar information floods the C. of C.:
Milton Caniff is a cartoonist who draws a comic strip about Steve
Canyon, a tall, blond,...