Unlike past Mars missions, Curiosity will be lowered to the ground and set on its wheels by a slowly descending 'sky crane' designed to unreel the lander like a lure on a fishing line. Read this blog ...

Do you see this massive pivot? Do you see how they've leveraged all of their assets to redefine what the consumer shopping experience can be at a global scale?

It's impressive, how Amazon continues to support their legacy products and customers while massively increasing domain expertise, acquiring new assets, and driving innovation on technology platforms to optimize and "lift up" the entire company.

Contrast this with Netflix, who literrally discontinues relationships with their customers by splitting them in two, claiming reduced complexity improves quality of service.

Every media outlet/channel is in a game of hearts for the consumer last mile. When I watch the card Amazon played in Kindle Fire, it's obvious they're shooting the moon and I'm not sure anyone can stop it. They've won this hand, only a few are strong enough to even stay in the game.﻿