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If you're not using a search engine such as Duck Duck Go, then it is very likely that the search engine you are using is tracking your every move. Search engines that value privacy and anonymity online are entering a boom following revelations of mass dragnet internet surveillance by government and business. From The Guardian:

Gabriel Weinberg noticed web traffic building on the night of Thursday 6 June – immediately after the revelations about the "Prism" programme.
Through the programme, the US's National Security Agency claimed to
have "direct access" to the servers of companies including, crucially,
the web's biggest search engines – Google, Microsoft and Yahoo.

"It happened with the release by the Guardian about Prism,"
says Weinberg, right, a 33-year-old living in Paoli, a suburb of
Philadelphia on the US east coast. "We started seeing an increase right
when the story broke, before we were covered in the press." From serving
1.7m searches a day at the start of June, it hit 3m within a fortnight.