Book Promoted With Coffin

To promote the first Italian edition of Robert McCammon's book, "They Thirst," a coffin full of books was carried through the streets of downtown Rome. A street team, which carried the coffin on their shoulders, offered everyone a coupon of sorts for a free coffin in case they found themselves facing death by vampire. The stunt was created by guerrigliamarketing.it for Gargoyle Books and induced smiles, curiosity and various odd religious rituals among onlookers. See more images of the promotion here.

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Comments

Comments

Thanks for bringing this promotion to our attention. We've decided to feature it on tomorrow's (10/18) "Much Ado About Marketing" blog. We're always looking for new, fresh campaigns and AdRants is a great source.