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The holiday shopping season is in full gear with Black Friday weekend and Cyber Monday numbers coming in. But with all the hype – and controversy – of stores opening on Thanksgiving day in the U.S. to get the jump on sales, consumers chose to stay home and pick up deals online. It seems that online deals have now taken the spotlight and grown from simply Cyber Monday to Cyber Week!

With Cyber Week wrapping up, it’s the perfect time to reflect on how ready companies actually were in order to handle this increase in online sales – both for desktop and mobile, and across numerous touchpoints.

Today’s consumers engage through a variety of touchpoints, be it the company web site, mobile app, or retail location, as well as channels, including email, web chat, SMS and phone. Yet too many brands focus on each area in isolation, and fail to enable their customers to transition easily between them.

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Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.