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Recent LinkedIn announcements reveal its interested in being much more than an online community platform. Between the acquisition of online marketing platform Bizo and its latest news on launching Lead Accelerator and the Network Display function, trends show LinkedIn is moving in a different direction. You could say this Borg-like movement (Star Trek reference—it’s too good to pass up) means the platform is now a greater entity that is not looking out for you or your best community interests....

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation’s use of social media and how much time they spend online and behind their screens. But we’re missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.
Remember when the only way to get video entertainment was at the...

As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It’s time to open up the doors for fresh new events and meet ups.
A common misconception for online communities is that it simply replaces in-person connections. For Lesley Lykins, the community manager at the Customer Experience Professionals Association (CXPA), not only has the opposite been true, but fostering those live interactions...

Trying to figure out how to measure the success of your community? There’s no one size fits all for picking key performance indicators (KPIs). That shouldn’t come as a surprise—the measures of success for an internal community within an organization should be different than an external association or customer support community.
Instead, your approach to measuring the success for your community needs to grow from how you measure success for your organization as a whole , and the shared purpose...

The world we live in is becoming a place where isolation and lack of human connections is the norm. We don’t know our next-door neighbors. Technology means we don’t actually have to talk to or interact with anyone. Our jobs take us far away from friends and family. As I watch these realities day in and day out, I’m struck by the contrast of the rapidly rising trend in the demand for communities. The more our complex world isolates us, the more we seek out human connection and a place to belong....

Last week I did a webinar for the Higher Logic Learning Series (with my co-author, Jamie Notter) that talked about some of the research and findings in our new book, When Millennials Take Over. You can watch the whole webinar via the embedded video below:
I know this post goes a little bit beyond the scope of online communities and community management, but I think it’s important to not lose sight of the big picture changes happening here. In the webinar, we talked about four key capacities...

At Higher Logic, we’ve always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn—and the fact that those platforms are free (although the time your staff spends managing them is not)—many organizations think that member engagement efforts are better spent...

Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn .
Proving your community’s ROI is one of the most daunting tasks for a community manager. The greatest ROI from our online community was a nearly 5 percent increase in...

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I’ve discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I’d like to do a little “myth busting” and perhaps share some fresh and useful approaches to these challenges.
Myth #1: Communities don’t...

Higher Logic clients love our Higher Logic Users Group (HUG) and so do we! It’s the perfect example of a dynamic and happy online community. We couldn’t be more in love with the engagement.
HUG helps Higher Logic clients get the most out of their investment and is the home base for all things community management. Every day hundreds of messages are exchanged – the conversations and contributions are pretty sweet – and we want to share them with you. This is our community love story.
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