How segmentation can multiply your sales conversions by 10

Why segmentation is important? Let’s take a bookstore, just for example. The same method can be used in any retail setting.

What you do

Pick a hot upcoming title

Create a micro-segment of customers who have:

Bought products from the same author

Browsed related product pages

Shown interest in a certain category (e.g. Nordic Noir)

Create an appealing message and send

Repeat with another hot title

What you get

Better email deliverability

Improved customer satisfaction

Less mailing-list churn

And, most importantly…

Ten times the conversions, compared with a mass mail-out.

Custobar generates campaign segments based on how your customers shop, how they respond to marketing in different media; and how they behave online.

For retailers, the benefits of digitalisation cannot be realised until they take ownership of data gathered from every channel and use the results in every channel. Custobar is the only sales and marketing platform designed with retail at heart from the very beginning.

We are on a transformation journey from outbound to inbound! Recently Heidi Haila joined us as CMO to speed up the change from a marketing perspective - read Heidi's thoughts on the journey with us so far!