Customer communications management company Prinova® Inc. has announced the release of messagepoint® version 3.7 which adds support for highly-personalized, targeted messaging for email and SMS channels. Through integration with ExactTarget and Clickatell cloud-based delivery services, Prinova has added these new features to its messagepoint platform to drive increased response rates and return on investment for digital marketing efforts.

“Communicating with consumers using targeted and personalized content in high volume transactional communications is key to delivering messages with impact,” said Chris Miller, VP of Product Management at Prinova. “Extending messagepoint’s robust message management capabilities to digital touchpoints using ExactTarget and Clickatell is an important step to true one-to-one, multi-channel customer communications.”

Organizations can build stronger relationships with their customers by leveraging the strengths of ExactTarget’s email delivery and tracking service with messagepoint’s ability to generate high volumes of personalized, targeted content.

With this release, messagepoint also integrates with Clickatell’s leading SMS delivery service, which has one of the largest global wireless service provider partner networks, serving customers in more than 220 countries. Personalized and targeted messaging that messagepoint can inject into SMS communications is especially critical because in SMS messaging, every character counts.