Once Upon a Time Season 1 Episode 1 – Once Upon a Time Pilot Summary – The destiny of a woman (Jennifer Morrison) unfolds as the only hope for a Maine town where fairytale characters live under a spell, not knowing their true identities. Uh oh. In the opener, she’s brought to Storybrooke by a child she gave up for adoption years ago and who believes she can save the town. Ginnifer Goodwin plays Snow White. Once Upon a Time airs on ABC.