'You've tarnished Apple's reputation': Jobs told MobileMe team

Rumors have been circulating about the possible launch of a redesigned, and more importantly free, MobileMe service, but no one has forgotten the uneasy days when the service was launched in 2008.

Apple is now focusing on gaining a larger share of the cloud computing market and creating a dent on Google’s superiority in this, but there was a time when CEO Steve Jobs lost cool over glitches in the product launch. The tacky details of the episode which took place three years ago have now emerged thanks to Fortune's Inside Apple feature.

The launch of the revamped MobileMe, which was essentially an upgrade of a pre-existing service called .Mac, had invited disappointing media review, promoting Jobs to sternly castigate the product executives.

You've tarnished Apple's reputation ... You should hate each other for having let each other down... Mossberg, our friend, is no longer writing good things about us, Jobs said at a meeting of product executives in the Apple campus.

He also used the 'F word', angered by the poor review the product got from The Wall Street Journal's Walt Mossberg, according to an AppleInsider report. Jobs then went on to disband the original team that revamped the service.

The MobileMe service automatically syncs email, contacts, and calendars over the air across all the devices a person owns. It helps customers find their lost iPhones or iPads as well. So no matter where you go or which device you use, all your information is up to date — no docking required, according to Apple.

When you join MobileMe, you get a me.com email account that’s always up to date and in sync, no matter where you check it. MobileMe constantly looks for new messages, so you don’t have to. They’re pushed to your iPhone, iPad, and iPod touch automatically, and you’re notified as soon as they arrive.