In this scene, the consultant guarantees that the presence of the manager ' ' it is the guarantee of that the data you register in cadastre will have quality and consistncia' ' places the relation it enters the management of the data and the CRM as it saw of two hands: ' ' The CRM helps the manager of data, therefore, with motivated professionals, the company will have a data base more brought up to date and more enriched, allowing to more wealth in the analyses of the organization, influencing its power to decide process. Moreover, the best quality of data will more favor the exchange of data between the different areas of the company in more efficient way and rpido' '. Front to all the attributions and necessities, as to form a professional who can play these functions with quality? What you discipline needs to dominate and to know? For Bretzke, ' ' it needs great knowledge in security and technology, as well as having eclectic experience in technology and protocols of security, beyond being come back negcios' '. As one of the few professionals with performance in this sector in Brazil, Manoel Dutra, HSBC, remembers that some institutions of education already are perceiving the necessity to supply the market with professionals with this profile: ' ' Positive university already placed in its grating of data base concepts and beddings on Governana de Dados, whose main abilities are holistic vision of the productive cycle of the data, vision business-oriented and as the data can add value to negcio' '. ' ' The fact to exist a governor does not indicate the solution for all males and related problems the data faced for the organizations, but certainly the corporative governana starts to have plus an element of weight in the combat the errors and fraudes' ' , alert Rossano Tavares, president of the Brazil Chapter of the Date Management Association (LADY), responsible world-wide institution for the dissemination of best the practical ones in governana of data. Although in Brazil the subject still to be newness, ' ' the LADY anticipated itself and already she counts on its Brazilian Chapter, that comes promoting events and crusos for awareness and reinforcement of atividade' ' , it guarantees. With the objective to present best the practical ones in governana of data, the Brazil Chapter of LADY (Date Management Association) brought to the debate the figure of the strategical manager of data. This to happen during the Enterprise Date World – Latin America 2011, Latin American version of the Enterprise World Date? annual conference organized by International LADY, in the United States. The conference was carried through in days 17 and 18 of August of 2011, in So Paulo, and marked the first year of activities of the Brazil Chapter of the international LADY, who congregates dedicated suppliers, technician and professionals of Latin America to the advance of the concepts and the practical ones of management of data, enterprise resources and information independent, with the objective to promote the understanding, the development and practical of management of data and the information of support the business-oriented strategies. Latin American version of the Enterprise World Date? annual conference organized by International LADY, in the United States? the EDW Latin America interests, especially, to the managers of the areas of technology of the information, marketing, business intelligence, modeling of data, CRM (Customer Relationship Management); as well as the all those that manage great databases and interested party in learning, perfecting themselves and to explore concepts and techniques.