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Mario Kart 8 Features Three Mercedes-Benz Cars

posted on Aug 07 2014 by Kiri Nowak

Breaking news! Mario Kart 8 will feature three new Mercedes-Benz cars. Fans of Mercedes and gaming will enjoy seeing these models in action on the infamous Mario Kart tracks. Nintendo have teamed up with Mercedes-Benz for their new game which will no doubt help promote both brands.

The three cars featured are the 1934 Silver Arrow, the 2014 GLA and the 300 SL Roadster, that’s quite a mix. Mercedes are clearly trying to reach out to a younger crowd here, by targeting fans of this iconic game. ‘With our presence in blockbuster games such as Mario Kart 8 we approach to modern focus groups and are achieving excellent results in making our brand more youthful,’ said Dr. Jens Thiemer, Head of Marketing and Communications at Mercedes-Benz.

Mercedes have taken the opportunity to gain access to a very large audience via the computer games market. Jens went also mentioned the fact that ‘video and computer games are widespread throughout the world, and have a large fan community.’ Fans of computer games are extremely loyal to their favourite games and many marketers would jump at the opportunity to feature their products in such a popular game.

Nintendo are not just using three Mercedes cars, they have gone a step further by including a ‘Mercedes Cup tournament’ which will last four weeks. The new cars are likely to be launched on the 27th of August when the Mercedes Cup begins. Check out the Mario Kart 8 promo video below:

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