Inside Pizza Hut’s biggest-ever rebrand

by Shareen Pathak

Today, Pizza Hut will cease to be the Pizza Hut its fans have known for nearly six decades. The Yum! Brands pizza chain is rolling out the biggest brand overhaul in its 56-year history, complete with artisanal flavors, new advertisements, a brand-new logo and the whisper of a Super Bowl ad. There’s also a new site with what executives call a more “cast-iron” feel, with bigger ...Read the full article