“The Tifosi product, company and team represent some of the most innovative performance products in the sport optic industry,” Cox said. “I am excited about continuing to build and expand the distribution network in the core Tifosi channels as well as in targeted new channels for the products. The Tifosi heritage of outstanding innovative products, coupled with industry leading service is a tremendous combination that has contributed to the success of the Tifosi organization.”

Tifosi co-founder Joe Earley said, “Tom brings a wealth of sales management experience to our company as well as intimate knowledge in some of our core markets. We are excited to have Tom on our team as we continue to grow the brand in the years ahead.”