Solar Entertainment unveils channels' new look and line up

I remember the first time we had our cable installed, the first channel that caught my attention is 2nd Avenue from Solar Entertainment because of The Ellen DeGeneres Show. I love that Ellen excites me with her guests lineup. How she makes us laugh, dance and not afraid of pulling pranks to her guests, politician or not. With Ellen, you are entertained and feels better right after the show. I love how Ellen' writers bring out fresh ideas/program to the show.

Solar Entertainment recently unveils new look and channel line ups at Marco Polo Hotel last October 12. Solar Entertainment President and CEO Wilson Tieng graced the launch together with the media.

Solar Entertainment Corporation remains to be the largest content provider and channel operator in Southeast Asia. The network is comprised of seven (7) channels—ETC, 2nd Avenue, Jack TV, CT, Solar Sports, Basketball TV, and NBA Premium. The viewers are in for a treat when they tune in to Solar Entertainment’s roster of channels on Sunday, October 16, as the first integrated rebranding execution of the channels will be revealed.

In hindsight, it was an effort done separately by the stations. Solar Entertainment Corporation President and CEO Wilson Tieng says, “[This year], we are doing the change of the broadcast design simultaneously for higher impact and to bring more excitement for the channels and its viewers. Through this venture, we aim to boost viewership and market share by giving a fresh take on our channels and topnotch content tied with the new look.”

While the technology of content delivery to the market is evolving, the TV network continues to grow and keep up with the changing landscape. “Solar has kept its fingers on the pulse of media-savvy Filipino audiences,” says Tieng. “We pay attention to emerging viewing habits while at the same time, setting the trend and changing mindsets.”

With the emergence of digital media, Solar stays on top of its game as the pioneer in providing Filipino audiences the access to international shows, sporting events, films, and eventually online content. Tieng confirms, “We have to open all the avenues for marketing and revenue. It creates the challenge of gaining traction with your audience, especially the millennials, and support from advertisers. There are more exciting announcements for this last stretch of the year and onto 2017, specifically for the channel content and digital assets of Solar. We are definitely going for more.”