The video co-directed by Ben O'Brien and Dan Deacon is based on a drawing game popular in the Baltimore art collective Wham City, which is in turn based on the game "telephone."

For the video, Dan and Ben filmed a simple 13-second scene. That scene was then shown to the next team. After seeing the video that team had 1 hour to recreate it -- characters, props, set, costumes, and actions -- as close to exactly as possible from only their memory.