25 April 2014

Logo Of ‘World's Most Honest Beer’ Tells All You Need To Know About It

The Russian agency Red Pepper has come up with a clever and creative packaging design for an eco-friendly beer.

In this video, they stated that many concept designs for beer are beautiful—however, a lot of additional information has to be inserted into the packaging before it can be sold. Because of this requirement, many well-designed beer labels will be bogged down by nutritional information, which makes them less appealing.

Inspired by the shape of tree rings, the agency inserted all the necessary information into this logo—the beer company got an aesthetically pleasing label that met the law’s requirements.