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“The Big Idea Chair”

What can you do to perfect the mood of your company? Bad mood can ruin a company faster than bad business. I hear leaders talk about changing the culture of a business, and I say fine, but the most important thing you can do is start by changing the mood.

Yahoo!’s “Big Idea Chair” is a great example of a company using their brand power to reward the members of their community for great achievements.

Patrizio Spagnoletto, VP Marketing Yahoo!, and driver of awareness of Yahoo! Services in US, Canada and Latin America, told me, “For Yahoo! The Big Idea Chair has helped us be part of the conversation around creativity but more importantly given advertisers a top of mind choice to show their (creativity) on Yahoo! itself.”

When you change the mood, you change the attitude and take the right steps toward changing the culture. Whether it is a big purple chair or something else, mood makes your place and your people feel that the business’ best days are in front of it.