Bachelor of Science (BS) in Business

Marketing Specialization

School of Undergraduate Studies

The online bachelor's degree marketing specialization will help you build your knowledge and earning power in e-business, sales, distribution operations, product management, or general business careers. In addition, you will strengthen your interpersonal and critical thinking skills, which are essential to influencing organizational effectiveness.

You may be closer than you think. Our petition process helps you document prior learning. Based on a faculty evaluation of your petition, you may earn credit for competencies developed through prior education or work experience.

ENROLL NOW FOR CLASSES BEGINNING : April 2, 2018

COST PER CREDIT: $290

(pricing is subject to periodic adjustment)

TOTAL QUARTER CREDITS: 180

General Education Courses:

To complete your bachelor's degree, you will need 45 quarter credits in general education subject areas with a minimum of 6 quarter credits from each category. We offer general education courses in communication, humanities, natural science and mathematics, and social science.

Core Courses:

BUS 3004 - Developing a Business Perspective - 6 credits

BUS 3010 - Fundamentals of Management and Leadership - 6 credits

BUS 3020 - Fundamentals of E-Business - 6 credits

BUS 3030 - Fundamentals of Marketing and Sales - 6 credits

BUS 3040 - Fundamentals of Human Resource Management - 6 credits

BUS 3050 - Fundamentals of Organizational Communication - 6 credits

BUS 3060 - Fundamentals of Finance and Accounting - 6 credits

Specialization Courses:

BUS 4022 - E-Business Sourcing, Marketing, and Sales - 6 credits

BUS 4031 - Marketing, Sales, and Channel Management - 6 credits

BUS 4032 - Customer Psychology and Marketing Research - 6 credits

BUS 4033 - Brand Identity and Marketing Communication - 6 credits

BUS 4801 - Ethics and Enterprise - 6 credits

BUS 4802 - Change Management - 6 credits

Choose two from the following:

BUS 4021 - E-Business Technology Infrastructure - 6 credits

BUS 4023 - E-Business Project Implementation - 6 credits

BUS 4034 - Marketing Strategy - 6 credits

BUS 4035 - Marketing Across Borders - 6 credits

Elective Courses:

Choose 39 credits of additional undergraduate courses.

Capstone Course:

The following course should be taken during the learner's final quarter.