With 119 days to go, there is a great deal to accomplish outside the
gridiron. While a high percentage of people are aware that Florida
Atlantic University has a football team, many may not know that starting
September 1, 2001 at 4:00, FAU plays seven home games in Pro Player
Stadium. The initial season kicks off against Slippery Rock University and
sets us against 11 attractive Division I-AA and Division II opponents.

With marketing, advertising, and public relations resources in place, we
are launching an all-out awareness campaign. We'll make the Fighting Owls
fan base aware and informed of the extremely affordable price to attend top
of the line college football in Paradise at one of the greatest football
venues. Our job is to move fans to purchase opening season tickets.

Direct mail, e-mail, radio, television, and personal appearances will
ignite the wave of enthusiasm. Fans may choose from 100 sky boxes at the
discounted price of $9,660, 5,000 club seats at $105 per seat for the
season plus a $250 contribution to the Owl Fund, and, 14,000 sideline lower
deck seats at $105 per seat plus a smaller contribution. The turn and end
zone offers 13,000 seats reserved for our Family Plan that gives a family
of four season tickets for $168. The Grand Special provides four tickets,
four soft drinks, four bags of peanuts, and four hot dogs at each game for
$280.

As an extra benefit, Pro Player Stadium has graciously reduced the price of
game day parking to $10. In addition, discounted ticket prices are
provided for FAU students, faculty and staff, alumni and members of the
Lifelong Learning Society.

Working side by side and hand in glove, our newly developed marketing team
will be handling Team FAU sponsorships, offering exclusive individual game
sponsorships, clearing the airwaves for 11 simulcasts, recruiting talent
for television and radio coach's shows, and, managing special events to be
coordinated with game days and sundry other activities. To immortalize the
first game and entire inaugural season, an artist is creating a ticket
design and theme to carry us through 2001.

As this prairie fire that has been burning so steadily over the last three
years approaches the gigantic forest, all fans can join in the momentum in
some special way. I hope they'll show new-found loyalty by attending each
home game and tuning in to away game radio and television broadcasts.

I invite fans to adopt FAU as the neighborhood college team. Life will be
enhanced when the fan chooses to fall in love with this young team. High
enthusiasm, strong determination, and exciting games are the promise that
our staff and team make. Be part of it and join Team FAU!