Rise Above the Competition Using Peer Reviews

In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.

Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle.

In this month’s Pragmatic Institute webinar, TrustRadius CEO Vinay Bhagat will share examples of how B2B marketers at high-growth software companies are using reviews to meet their buyers where they are, accelerate sales and improve products and customer service. You’ll also learn: