FMCG

Branding, packaging and promotions for brands, own-label and supermarket brands.

2017 WINNER

Company: Taxi Studio
Project: Kobenhavn Collection

Inspired by ‘Danishness’, Taxi Studio’s striking limited-edition packaging for Carlsberg UK features abstract interpretations of the three magic ingredients of beer: barley, hops and brewers’ yeast.

2017 entries

HIGHLY COMMENDED
Company: Taxi Studio
Project: POLO

Shortlisted
Company: Taxi Studio
Project: Carlsberg Export

2016 WINNER

Company: Turner Duckworth
Project: Brawny

Turner Duckworth rebranded American paper towel brand Brawny, reinventing its mascot as a mighty giant. Consumers shared the packaging on social media, holding it in front of their faces to ‘become’ the Brawny giant.