5. Use the "my story" feature to distribute content (as Wet Seal did by having a 16-year-old blogger talk about the product for two days) to all friends and followers, or target specific friends by selecting them from the contacts list for the brand.

Marketers using Snapchat, are there any stories to share? How useful is this uptick in e-commerce possibilities for marketers? (Twitter and Facebook recently joined this bandwagon.)