Pinkberry Greek Yogurt Debuts (PHOTOS)

The company -- whose first store opened in West Hollywood in 2005 -- is making a surprising move in a number of ways. While Pinkberry is known for its upscale frozen yogurt, the Greek yogurt that they're starting to sell is unfrozen.

Furthermore, the chain is serving savory combinations that might shock the palates of most customers, who are used to the likes of fruit, granola, or honey on their yogurt. With tomatoes, cucumbers, and peppers on the menu, Pinkberry seems to be trying to put a new twist on a somewhat old fad.

Select Pinkberry stores are also now serving coffee and opening at 8 a.m., in an attempt to make the brand a one-stop breakfast destination. Customers can eat berries on their Greek yogurt in the morning, and then return for a mid-day snack of something savory. Pesto yogurt, anyone?

Considering this craze, it only makes sense that Pinkberry would try to get a piece of the proverbial yogurt pie. However, only time will tell if this capitalization on the Greek yogurt trend will work out for Pinkberry, especially considering their relatively unusual approach to it.

There's no better place to gauge the trend than in LA, where Pinkberry was "born and raised," in the words of Pinkberry CEO Ron Graves. If Angelenos want to try for themselves, four locations in LA are now serving the new yogurt: