USA Rice to conduct new market research in Colombia

USA Rice will use the EMP program to investigate Colombia's internal market structure and distribution outlets, as well as determine the potential consumer and foodservice audiences for future USA Rice promotions in Colombia.

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Stuttgart Daily Leader - Stuttgart, AR

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Posted Oct. 1, 2013 at 1:17 PM

Posted Oct. 1, 2013 at 1:17 PM

WASHINGTON

USA Rice recently received funding from the U.S. Department of Agriculture's (USDA) Emerging Markets Program (EMP) to conduct market research in Colombia.

In 2011, the U.S. exported less than 5,000 MT of rice to Colombia; in 2012, exports increased to over 97,000 MT following the implementation of the U.S.-Colombia Trade Promotion Agreement (TPA). Although much of the rice imported last year was within the tariff rate quota (TRQ) amount, Colombia imported 18,000 MT that was subject to an 80 percent tariff. These increased U.S. imports demonstrate the high desirability of U.S. rice. For the first six months of 2013, the U.S. has exported over 60,000 MT of rice to Colombia.

USA Rice will use the EMP program to investigate Colombia's internal market structure and distribution outlets, as well as determine the potential consumer and foodservice audiences for future USA Rice promotions in Colombia. Along with industry contributions, USA Rice utilizes USDA's Market Access Program (MAP) and Foreign Market Development (FMD) programs to promote U.S. rice in markets throughout the world.