"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing.
Via Rami Kantari

This is where it gets tricky. The answer is that there’s no one singular solution. As frustrating as that sounds, it really does depend on your brand, service, product, or business, and it involves a lot of testing.

Digital advertising has introduced both new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s not always clear which metrics matter in an attribution strategy.

Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.

What’s inside?

A breakdown of the most common display attribution modelsA new method for measuring the true impact of your prospecting and retargeting effortsHow to optimize your budget for improved campaign performance

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

Storytelling was still a fringe concept in marketing as recently as six years ago. Then something changed. Using LinkedIn data, we’ve pieced together the story behind the rise of storytelling in a year that transformed marketing:

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading …

As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing.
Via Rami Kantari

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines.

Using social media to promote local brand awareness is critical when working to be the leader among competitors in the digital landscape.

You want to make sure your brand (or the brand you manage as an SEO) is regularly utilizing these channels — before they become completely obsolete.

If you’ve been doing online marketing for any significant amount of time now, you’re probably already using the two major social media platforms, Twitter and Facebook. If you’re B2B, you might be using LinkedIn, too. And if you’re in the tech world, perhaps Google+ is a part of your local marketing strategy. However, there are tons of other social platforms out there that local businesses can use to boost their local SEO.

Predictive analytics is evolving into prescriptive analytics, a mash up between the worlds of predictive analytics, and simulation and optimization, which have traditionally been used to understand the best course of action given a series of constraints. Though these techniques, such as linear programming and Monte Carlo simulation, have their applications in marketing analytics, they're deployed far more extensively in areas, including supply chain and logistics. So whereas descriptive analytics address what happened and predictive analytics address what might happen, prescriptive analytics answers the question, "What should I do?"

Let's use a GPS navigation system to explain the difference. The descriptive analytics tell us which way to go, while the device's predictive analytics tell us when we are likely to get there. If our GPS has prescriptive analytical capabilities, it will monitor that forecast in real time against my objective, which is usually to get somewhere as quickly as possible. If, on the basis of the feedback, it finds that another solution will be better, it will recommend that I change my current route and take a different route instead. It tells me what I should do.

In the marketing world, descriptive analytics would tell me that a customer has churned. Predictive analytics will tell me that a customer is likely to churn. Prescriptive analytics will tell me that a customer is likely to churn and what the appropriate intervention strategy should be, based upon my objectives and constraints at that time."

SEO and Social are dancing together like never before, and marketers would be negligent to treat these as two separate entities. Unfortunately, many marketing teams are still divided into finite segments, but it’s imperative they start working together as part of the same team to form a solid, strategic digital footprint.

As social media has become more integrated into daily life, people are starting to use more than one network. According to Pew Research Center, more than one-half of adults use more than one social network.

'No matter how digital marketing evolves, SEO will still be a vital part of your grand marketing strategy. If you want to increase your search engine rankings, organic traffic and conversion rate, here are 5 SEO strategies that will make Google and other search engines love you more'.

(From the article): Here are some tips on how to combine great content, conversation and relationship to form a powerful SEO campaign.

Reply comments in your blog posts or in your guest blog posts to keep the discussions alive.Reply comments and feedback on the links from your site that you shared in social media to increase engagements.Leave engaging comments on related blog posts. Use your real name and start connecting with the authors and bloggers.Join related groups and online communities to exchange ideas, learn from the members, and start making close connections. Consider making collaborative content with your connections.Reach out people (influencers and potential customers) whom you think will find your content useful.Recognize worthy people (top people in your industry) in your content or blog posts.Focus on building friendships with the people in your industry instead of focusing on building inbound links.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.