As we well know, the same hardware can run different software from different companies. So how does the software on the BEBOOk compare to that of the V3 or is it the same?

It's basically the same, although the people from BeBook do add and remove some features et cetera... at this moment you wouldn't really notice much of a difference between current BeBook and Hanlin v3 firmwares.

I think it's interesting that on the BeBook web site they embed a Youtube video of a TV show that compares the BeBook, iLiad and Sony reader since the Sony reader is picked as the best of the three devices.