Art Nouveau in the Maghreb: the potential of singular heritage The Art Nouveau heritage in the maghreb, though recognized by experts, is one of the least known and valued by civil society. The scant number of systematic studies in existence and the association of Art Nouveau with periods of colonization have served to push it into the background, behind the architecture of Art Deco and the modern movement. The potential of appropriate management of this body of heritage includes campaigns to raise awareness of its value, monographic research studies, and projects to restore and adapt the buildings and gardens to new uses, etc. The aim of these actions is to see this body of heritage as a resource for sustainable development and make it the driving force behind quality tourism.

Llorenç PRATS, Professor of Social Anthropology and Professor of the MA in Cultural Heritage Management, University of Barcelona

Tourism and heritage: from bad practice to opportunity Tourism and heritage have always been in a stable relationship. The early manifestations of tourism are, after all, strongly linked to heritage. Nowadays, beyond what is generally known or called cultural tourism, visits to heritage elements, planned or accidental, are included in a significant percentage of touristic activities. Touristic behaviour is in fact much broader than a simple survey would lead to believe. Nevertheless, tourism and heritage sectors are not in full understanding, and see each other with suspicion. Agents of both sectors often have a frame of mind based more on prejudice and exaggerated ideas rather than proven realities. This presentation aims to underline the need to put an end to misunderstandings and to engage the future with a shared approach, in the benefit of tourism, heritage and society as a whole.

Tourist attraction, Museum and cultural asset, or Educational facility? Changing attitudes to working practices at the Glasgow School of Art The Charles Rennie mackintosh-designed glasgow school of Art is now recognised as one of europe’s most iconic buildings. it continues to attract record numbers of cultural tourists but as “the only art school in the world where the building is worthy of the subject”, the actions of its staff and students who continue to use the building as a place of work is increasingly under the spotlight. To remind students (and staff) of their obligations to look after the building and its historic contents, the school recently commissioned a short film in which a number of key conservation messages were put across. A second, similar film showcased the rich heritage of the school’s archives and collections. Together, these films emphasised the important role that future generations of students will have on the long-term sustainability of this unique, multi-faceted, multi-functional building.

The first walking-tour guidebook to Rijeka’s Art Nouveau Architect Rijeka (Croatia) was for a long time a very important port and industrial town in former jugoslavia, but from 2000 its production diminished as the consequence of the recent war. Now the city is trying to convert itself into a touristic centre with emphasis on local historical and architectural values. Determined by the need of, yet modest, but emerging urban tourism, the selection of 27 buildings is included into the guide framework to show to the citizens and tourists this, until recently not recognized, secessional heritage within the longer or shorter walk through the city centre.