WWE stressed that its shows wouldn’t become tamer, as a result of the change. They’d just focus more on its over-the-top characters and storylines, rather than attention-grabbing stunts that may have been considered too outrageous in the past.

Move is the latest step for the company to appeal to younger auds and families.

WWE recently launched a kids mag and website targeting the same demo with original content. Its film division, WWE Studios, also will steer away from R-rated content.

“It’s the continuing evolution of the company to create content for our growing audience of younger viewers,” a rep said.