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Mistakes Lifestyle Brands Make Online

Most brands struggle to connect with their audience in a meaningful way that clearly communicates their brand values and gets to the heart of what their audience is feeling, not because they don’t want to, but because they don’t know how. The good news is, we do.

We see brands making the following 4 common mistakes when it comes to their social media marketing. We’ll share 4 more next week.

Mistakes Lifestyle Brands Make Online

No clear cut strategy. We call this the ‘throwing spaghetti at the wall’ approach. Sure, some of it may stick but it’ll be a helluva lot more efficient and effective (not to mention cleaner) to develop a clear, comprehensive social media marketing strategy. A crystal clear strategy makes sure that all of your messaging is consistent and on-brand and makes it super easy to make marketing decisions because you’ll know immediately if a tactic flows with your brand, speaks to your audience and drives your business forward.

Your social goals are not aligned with your business goals. Social media, like any other marketing or sales tactic, should support your business. Your business goals should drive all of your social efforts, rather than your social media existing as an island all by itself. A good social media marketing strategy should align all of your social activities against your overall business objectives.

You don’t understand your audience. Your followers follow your brand online because they expect to get something out of the deal. They want to learn something, they want to be inspired, or they just want to be part of the community. The brands that are building strong followings online never forget this. Always keep one thing in mind: What’s in it for them?

No content strategy. Crafting a comprehensive, year-long content strategy ensures that you have a consistent voice that is providing real value to your followers. And you won’t run into that dreaded problem of not knowing what to say. Planning out your brand’s Content Mix is a great way to organize your team’s social media activities, and also ensure that everything you share online is on-brand and valuable to your audience.

Working to address these common issues will get you well on your way to developing a cohesive social strategy that supports your business goals. Need help getting started? Check out our new services page and let’s get to work!