Dove is killing an advertising campaign for antiperspirant deodorant that refers to New Jersey as "the Armpit of America."

The ad featured a woman in a white tank top showing off her armpit, with the message: "Dear New Jersey, when people call you 'the Armpit of America,' take it as a compliment. Sincerely, Dove."

A statement from the company:

We did not wish to cause any misunderstanding and apologize for any offense.

Our intent with the 'Dear New Jersey' billboard, which was one of many ads for our campaign, was to call attention to the fact that armpits can and should be considered beautiful and ask women everywhere to accept this as something that is OK."