These items are sent to all of your Battle.net characters and can be mailed just like heirlooms. So, if you're worried about bag space, you can mog the helm and then send it to an alt.

This past Friday, Blizzard published a blog introducing store-bought cosmetic armor, stressing that these are purely vanity items without stats, and that each helm can be transmogged onto any cloth, leather, mail, or plate hat.

Below is the official EU forum announcement from this morning, announcing that the new helms are for sale:

Blizzard

Three new cosmetic items are now available on the Blizzard Store! Visit your friendly neighborhood NPC Transmogrifier to replace the look of your existing helm with one of these imposing pieces of headgear.

Recovered from the frozen battlefields of Northrend, the Crown of Eternal Winter enshrouds your character in an icy visage of death. Now you can adopt the look of an elite member of the Scourge, but without the inconvenience of undying bondage in the service of the Lich King.

Salvaged from the remains of the fallen minions of Ragnaros the Firelord, this helm sets you apart as a glowing beacon on an otherwise crowded battlefield. Where’s the rally point? How about by that guy with the RAW ELEMENTAL FIRE emanating from his forehead?

Forged from Fel Iron and shrouded in flames, the Hood of Hungering Darkness is a remnant of a rare dark magic only practiced by the warlocks of the Shadow Council. The lingering curse that keeps this headpiece burning is thought to be harmless, but feign demonic possession once you adorn it and see who dares to believe otherwise.

Each of these cosmetic items takes up your head slot, has no stats, and works across all races and classes. Visit the NPC Transmogrifier to replace the look of your existing cloth, leather, mail, or plate headgear.

Comments

Comment by Solarscar

on 2013/07/18 01:27:37

Hey guys! Isn't there suppose to be a fourth one? i remember seeing 4 of them !

Comment by vadviktor

on 2013/07/18 05:00:02

I love it! I bought the blue one and it really fits on my worgen DK. As many told before me it takes up the shape of the skull, so in worgen form it resembles a wolf skull, terrific! :) The animation is changing. First it wont have the skull, but slowly it starts to form shape. Very nice item I must say and I don't mind paying 10 pounds as I have payed more since the beta and never regretted it, ever.

Comment by Nulgar

on 2013/07/18 05:38:38

As many told before me it takes up the shape of the skull, so in worgen form it resembles a wolf skull, terrific!

Does that mean it covers the whole face, including the jaw? Because the 3D preview looks quite silly, especially on a female Tauren (was considering it for my Frost DK)

Comment by AlexLucas

on 2013/07/18 06:56:10

Having a cash shop in a subscription game is absurd.

This.

Comment by MegasMitsos

on 2013/07/18 07:00:55

A Hero Fantasy World will soon become one more Capitalistic World...next step will be, my char in a convertible ferrari wearing tommy hillfiger armor holding a iphone6 making fun of real noobs for asking gold to get their mount....

Comment by Jkpman

on 2013/07/18 08:21:07

It *IS* a rip-off. Pure and simple. Think on this: you pay a monthly sub and for that Blizz promises to release new content and keep us (somewhat) abreast of what's coming up down the road. Your monthly sub is supposed to be paying for developers to create new and better adventures for us all, and instead we get features that are cut from the game due to a 'lack of time and resources' to have them implemented. (Abyssal Maw or Karazhan Crypts, anyone? How about Proving Grounds in 5.1 or third spec in 5.2 if you want something more recent...) But, miraculously, they somehow found time to not only develop, but also to implement cosmetic cash-store-only items into the game - with plans to release more!

Do you know how long these models took to develop? For a talented designer a couple of hours max.That would be roughly the same time it took to design one of the upside down corpses in the Karazhan Crypts. Not the whole "feature/dungeon area"

You are making a mountain out of a molehill, It's a 3D model that these guys can knock out in a lunch hour not a 6 month development session that takes any resources away from the game.

An afterthought.

If you are really convinced they could be making the game better instead of pissing away literally minutes making store items.. then just quit, otherwise you are the sucker here.But for that to happen you'd have to experience all of the unsurpassed amazing content in just MoP and think "Y'know what, this could have looked better if only they hadn't have made a moonkin pet"

Comment by Nulgar

on 2013/07/18 12:05:03

Agreed Jkpman. It doesn't detract from the normal development of the game in whatever way, especially as it's just a normal item mailed to you, not some extra interface option - the major work is done by the model and texture designers, who I doubt are working the same hours across the year than, say, the coders.

The concept is fine, just the price isn't.

Comment by christhekiller

on 2013/07/18 14:44:35

you all say they arent available in america yet but i bought mine yesterday on 7/17/2013 >.> i just clicked on the ad on the launcher and it took me right to the store and i bought all three, then you get them on the mail on each of your toons even if you make a new one, like how they used to do purchased mounts

Comment by Xiyan

on 2013/07/18 16:43:54

All these helms do is make you look silly for paying $15 dollars on something that just looks okay and does nothing.

Comment by Terrorshark

on 2013/07/18 21:24:04

Paying for a mount is one thing but now being allowed to customize your character's armor with your wallet? Disgusting. Next they'll just be giving top tier armor for a dollar value when WoW begin to die and Blizzard cashes out. It's already pay to play Blizzard why tack on bs gimmicks like this to give players advantages who pay extra while others farm hard for their sets? Pathetic.

Comment by Berndorf

on 2013/07/18 21:34:47

All these helms do is make you look silly for paying $15 dollars on something that just looks okay and does nothing.

I agree with that. I didn't really mind the cute pets which often also helped out for some sort of relief but I knew Bliz would keep adding new things once they saw how many people would buy those. The cat is out of the bag now though so no chance of it going back in.

Comment by Jkpman

on 2013/07/18 22:00:32

Paying for a mount is one thing but now being allowed to customize your character's armor with your wallet? Disgusting. Next they'll just be giving top tier armor for a dollar value when WoW begin to die and Blizzard cashes out. It's already pay to play Blizzard why tack on bs gimmicks like this to give players advantages who pay extra while others farm hard for their sets? Pathetic.

Sorry what advantages?Furthermore, show me one "farmed" armor set that actually matches these helms.

How are these in any way different from mounts and how the hell do you make the leap from cosmetic - top tier gear given that cosmetic items have been around for years now.

I just want to know why for some a crown is somehow the breaking point when a star pony wasn't.

Comment by Terrorshark

on 2013/07/18 22:15:21

Sorry what advantages?Furthermore, show me one "farmed" armor set that actually matches these helms.

How are these in any way different from mounts and how the hell do you make the leap from cosmetic - top tier gear given that cosmetic items have been around for years now.

I just want to know why for some a crown is somehow the breaking point when a star pony wasn't.

Advantages: I can't tell you have many crappy helmets are in this game, these are sexy as hell but I need to pay for them.

Mounts=one piece item, can't battle with them.Armor=your character you and everyone else sees. My biggest problem is it won't stop there. Soon it'll be full sets, then weapons then pay extra to win armor. It's bs.

Comment by Delerio1

on 2013/07/18 23:44:29

wait what?

Comment by mooloz

on 2013/07/19 00:02:33

Greedzard $trikes again...

Comment by NescioNetizen

on 2013/07/19 02:44:26

How are these in any way different from mounts

They're not.

I just want to know why for some a crown is somehow the breaking point when a star pony wasn't.

People where complaining about the mounts and pets aswell.But then we had two more RaF mounts,a year sub mount and a couple of charity pets and people soften up about it.But i have seen(heared over vent :p) people from my server crying irl because they got kicked out of their guild when they bought that "sparkle pony".

The same thing is happening again btw,i was in a raid last night and one spanish player got vote-kicked because he was wearing the helmet(Tbh i voted yes and i do not feel sorry about it either).

WoW always been a level playing field for everybody,rich and poor was not important in-game because we would all start out beeing level one wearing scraps.But not anymore because now some players start out wearing flashing animated gear and are looking like a level capped raidleader going farming for a legendary.

This is what Rob Pardo,Chief Creative Officer former lead designer sad about the matter in the past :

Blizzard's Rob Pardo has criticized micro-transactions in MMOGs, saying the increasingly prevalent payment system is unfair to gamers in subscription-based games like World of Warcraft.

Pardo, the senior vice-president of game design at Blizzard, made the comments during the Q&A session following his GDC address entitled "Blizzard's Approach to Multiplayer Game Design." According to a WoW Insider transcript, Pardo was asked if Blizzard had considered implementing micro-transactions in World of Warcraft. "We chose to go with the subscription-based model instead of that approach," he replied. "We've taken the approach that we want players to feel like it's a level playing field once they're in WoW."

"Outside resources don't play into it - no gold buying, etc. We take a hard line stance against it," he continued. "What you get out of micro-transactions is kind of the same thing and I think our player base would feel betrayed by it. I think that's something else you have to decide on up-front instead of implementing it later."

When it was suggested micro-transactions might make it easier for casual gamers to maintain pace with more serious players, Pardo said, "They aren't going to be the ones spending the money."

Comment by Primehorn

on 2013/07/19 05:28:02

now THIS is truly END of WoW. 15$ for a piece of turd. the games not F2P yet an they want to charge that much for 1 helm . activision killed WoW.

Comment by Jkpman

on 2013/07/19 09:56:57

Sorry what advantages?Furthermore, show me one "farmed" armor set that actually matches these helms.

How are these in any way different from mounts and how the hell do you make the leap from cosmetic - top tier gear given that cosmetic items have been around for years now.

I just want to know why for some a crown is somehow the breaking point when a star pony wasn't.

Advantages: I can't tell you have many crappy helmets are in this game, these are sexy as hell but I need to pay for them.

Mounts=one piece item, can't battle with them.Armor=your character you and everyone else sees. My biggest problem is it won't stop there. Soon it'll be full sets, then weapons then pay extra to win armor. It's bs.

I don't think you understand the meaning of the word Advantage.

Comment by Jkpman

on 2013/07/19 10:13:06

How are these in any way different from mounts

They're not.

I just want to know why for some a crown is somehow the breaking point when a star pony wasn't.

People where complaining about the mounts and pets aswell.But then we had two more RaF mounts,a year sub mount and a couple of charity pets and people soften up about it.But i have seen(heared over vent :p) people from my server crying irl because they got kicked out of their guild when they bought that "sparkle pony".

The same thing is happening again btw,i was in a raid last night and one spanish player got vote-kicked because he was wearing the helmet(Tbh i voted yes and i do not feel sorry about it either).

WoW always been a level playing field for everybody,rich and poor was not important in-game because we would all start out beeing level one wearing scraps.But not anymore because now some players start out wearing flashing animated gear and are looking like a level capped raidleader going farming for a legendary.

Jackasses in LFR I'm shocked.Removed

Comment by NescioNetizen

on 2013/07/19 10:55:44

Jackasses in LFR I'm shocked.I notice you highlighted Spanish, Are you sure you weren't just racist jackasses?

Who said anything about LFR?

I highlighted Spanish because the raid was Spanish,the server was Spanish,the guild was Spanish and the vote kick was in Spanish.