To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors. Marketing strategies include the capability to create and place advertisements. Agencies profiled in this magazine must have a significant […]

HOLDING COMPANIES AND THEIR HEALTHCARE COMMUNICATIONS AGENCIES The Access Group is the parent company for MedAccess of San Diego, medaccessbrands.com Cello Group plc is the parent company for Cello Health of Yardley, Pa., cellohealth.com Cognizant is the parent company of Cadient Group of King of Prussia, Pa., cadient.com HC&B Inc. is the parent company of […]

In the view of Dale Taylor, CEO of AbelsonTaylor, it seemed for a while that the medical agency business was bifurcating into shops that worked on strategy and created major branding campaigns, and shops that implemented those campaigns in the new media. In the last couple of years, according to Taylor, more of the agency’s 24 clients are reversing that trend. “Clients are recognizing the efficiency of simplifying their agency rosters and bringing the implementation back to their content and creative development partners,” he says. Now, most of the pitches the agency mounts are for a more consolidated book of business and many of their clients have consolidated their digital implementation with AT.

The Access Group is a premier professional services agency specializing in health care communications and strategy consulting for the pharmaceutical, biotechnology, and medical device industries. Dedicated to complete product life cycle management through a network of distinct – yet interconnected – companies, the Access Group creates strategic brand solutions that drive demand across multiple stakeholder channels, its leaders say.

2015 marks the 10th anniversary since the founding of AgencyRx. Executives say this has been a decade of remarkable growth, accomplishment, and evolution.

“We started with 38 people and one client,” comments Michael Schreiber, president of AgencyRx. “Today we are well diversified in terms of clientele and capabilities.”
Schreiber says he has surrounded himself with a well-rounded leadership group, which includes Fred Kinch, managing partner, executive creative director; Matt Goff, associate partner, director of digital marketing; Amanda Hunt, associate partner, director of strategic services; and Molly Berkeley, director of client services. Kinch oversees art, copy, and user experience, as well as the editorial group. Goff heads up a full-service digital department, including digital insights and strategy, development, analytics, and process. Hunt oversees medical and scientific affairs and account planning; and Berkeley joined last year from BBDO.

For the agency named for a number, executives say this last year has been a flurry of exciting new numbers, including the number of new employees, the number of new product launches, and the number of creative awards. And with a growth number that exceeded expectations in every way, the agency now finds itself on the verge of crossing a major threshold.

“Every growing agency has its eyes on that $50 million mark,” says Renée Mellas, who returned to Area 23 in 2014 to lead the agency alongside Tim Hawkey. “And I’d hate to jinx ourselves by saying this out loud, we honestly think we’ll be crossing that threshold this year.”

2014 was a year of big change at Biolumina, executives say. Highlights of the past year include important new business wins, new senior leadership, a new San Francisco office, and a fresh take on the agency’s vision and values.

After nine years in business, BullsEye Healthcare moved its offices to larger quarters in Parsippany, N.J. BullsEye Healthcare is a full-service independent agency that focuses on finding insights and ideas and creating innovation for its clients. Agency executives believe that in the current competitive environment clients require an agency that can find and define market opportunities, and then help them capitalize on these ideas with innovative ideas that will help sustain a competitive market advantage. The founding partners, Guy D. Dess and Al Paz, share a passion for bringing a critical understanding of their clients’ issues to each assignment. The agency’s mission is to work with clients who share a passion for transformational ideas that will help create value for their brands. “Our goal continues to be delivering insights, ideas, and innovation that help our clients achieve greater market penetration,” Paz says.