Learn how to create easy-to-remember passwords that are virtually hackerproof in four easy steps in this fourth blog posting by KarenEman. Includes tips and examples with easy-to-follow instructions. . . . → Click to continue: 4 steps to creating easy-to-remember passwords

Network while you sleep! Whether you are a professional looking for new potential business contacts, a currently un-employed or under-employed jobseeker, or a college student getting reach to launch a new career, a LinkedIn profile works 24/7 for you. Check out this beginner’s guide to LinkedIn – then set up your profile to begin networking effectively online, even while you sleep! Includes suggestions for how to actively participate on LinkedIn. . . . → Click to continue: LinkedIn: Network While You Sleep

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

Our customers are NOT always right – and we tell them that! Case Study #1: During a recent phone conversation with a new client, we posed a question. “Why, Mr. Client, do you want more Twitter followers?” Our question was met with silence. Seems the client didn’t know why he wanted more Twitter followers, just that he wanted – and needed – more. He didn’t even know why he was using Twitter or if Twitter was an effective marketing tool for his organization. Instead of simply providing our client with what he asked for, Reciprocate first probed for details. . . . → Click to continue: Customers are NOT always right and you need to tell them that

You’re at a networking event or party. Someone asks you a simple question: “So, what do you do?” Here’s where you’d typically start in with your elevator pitch. You know, the one you’ve been perfecting over the past few months. STOP! Follow these 10 tips for an easy way to create an engaging, effective elevator pitch. . . . → Click to continue: Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

Ever want to get inside the head of Generation X or Generation Y to understand how they think and why they react? This guest blog is the first in a series from a 22-year-old college student. Hear it straight from Sydney Anne — and learn how you can market your products and services to this all important generation that is “Online All The Time.”

I’m a 22 year old college “super senior.” It’s a running joke with my friends, every . . . → Click to continue: Online All The Time

According to a recent study, you have about 4 seconds to grab someone’s attention on your Facebook page. Not really much time. So you better make it good! How can you make the most of these 4 seconds? Make your Facebook visitors an offer they can’t refuse — and present it in an easy to read and reaction format. Here’s a free way to make the most of . . . → Click to continue: Free Facebook Welcome Landing Page

Marketing isn’t hard. It doesn’t even have to cost a lot of money. But marketing does take some thought and time – and a strategy. Here are 25 easy marketing tools to consider for your small business. All can serve to promote your company, products, and services when incorporated into your overall marketing strategy. . . . → Click to continue: Marketing Tip #15 | 25 Easy Marketing Tools

In Marketing Tip #9 we discussed the difference between prospects and leads.

Marketing and networking, whether it be traditional or online via your website and social media, attracts prospects. When someone first visits your website, calls, emails, or approaches you online or at a networking event, he is a prospect but not necessarily a qualified lead.

Learn how emulating an iconic company like Coco-Cola can lead to small business success. Creating a winning brand relies on creating a memorable reputation through the consistent use of several key elements. Learn what these elements are and download the accompanying free Company Branding Assessment tool. Includes special, limited time offer to brand new email marketing campaigns… Learn more… . . . → Click to continue: Marketing Tip #7 | Creating a Winning Brand

Make Your Own Door | Marketing Tip #1 | Create a Monthly Marketing Calendar. One in a series of weekly marketing tips designed for small businesses who want to succeed. Created by Reciprocate LLC. Weekly marketing tips are also available via free email subscription. . . . → Click to continue: Marketing Tip #1 | Create a Monthly Marketing Calendar