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You can customize a mobile experience for a user two ways: Serve up a separate web experience via an app or develop a separate website detecting mobile devices. The main difference between the two is the platforms. Mobile app A mobile app is a piece of software developed separately from your website that’s programmed and coded to work on a …

When was your website built? If it was 3-plus years ago, it may not work on all mobile devices. But, if your website structure is more current–perhaps. In the last half of 2012, 41% of emails were opened on mobile devices – a 50% increase over the same time period in 2011. If this many emails were opened on mobile devices, …

You can customize a mobile experience for a user two ways: Serve up a separate web experience via an app or develop a separate website detecting mobile devices. The main difference between the two is the platforms. Mobile app A mobile app is a piece of software developed separately from your website that’s programmed and coded to work on a …