In this key we will reflect on the second of these three imperatives for success and identify questions you must address about the future to build your business and leverage your opportunities.

Imperative of the future

What is it?
In this aspect of your business, you first identify the desired picture of the future, including the new outcomes that it makes possible. You then work backwards so you can actualize the future as it arrives. The key is relevance. You must ensure that everything you do now is connected directly and builds your envisioned future.