MERCHANT ACCOUNT GLOSSARY OF CREDIT CARD TERMS

ABA (American Banker’s Association) Routing Number This 9-digit ABA-assigned number identifies individual banks. This number is used to facilitate the electronic routing of funds (ACH transfer) from one bank account to another.

Access Number This is the telephone number dialed by the modem that lets a computer communicate with an online service or Internet Service Provider (ISP).

Acquiring Bank This is the status of a Visa/Master Card member bank that establishes and maintains the merchant relationship and processes all merchant transactions. PAYtran is an acquiring ISO. Contrast with “Issuing Bank.”

Address Verification Service (AVS) AVS is a tool for merchants to reduce the risk associated with non-face-to-face transactions, such as mail order or telephone order. A merchant using AVS (must have equipment that is AVS-compatible).

Articles of IncorporationThis legal document identifies the terms under which a corporation was created and identifies the principals.

Auth/Batch FeeThis is the amount of money we charge the merchant each time we issue an authorization for a transaction, and each time they “close” a batch of transactions.

AuthorizationThe process whereby a transaction is approved by an issuing bank, authorized agent, or Visa/MasterCard on behalf of that issuer, before the transaction is completed by the merchant via telephone or terminal.

Average Ticket Size (AVT)The average Visa/MasterCard dollar amount of each transaction the merchant anticipates processing.

Bank Identification Number (BIN)Visa/MasterCard assigns unique, identifying numbers to each member acquiring or issuing bank. These numbers identify parts of both credit card and merchant account numbers.

Basis PointsA “basis point” is 1/100th of a percentage point. With regard to merchant processing, there are 50 basis points separating the Qualified and Mid-Qualified discount rates and 140 basis points separating the Qualified and Non-Qualified discount rates. Example: a merchant with a Qualified Discount Rate of 2.35% would have Mid-Qualified and Non-Qualified Discount Rates of 2.85% and 3.75% respectively.

Batch ProcessingThis occurs when a merchant transmits the “batch” of daily sales stored in the terminal for processing. An “open” Batch is one that is not yet “closed.” To “close” a batch is to transmit the information from the merchant’s location (terminal or software) to our processor.

Business FinancialsThe three forms that are known collectively as “business financials” are: Profit and Loss Statement, Balance Statement, and Statement of Cash Flow. For the purposes of PAYtran merchant processing, we are only concerned with a given merchant’s Profit and Loss Statement and Balance Statement.

Business Type Business type is determined by the way in which a business processes transactions:

� Service – Merchants selling services like plumbing or auto repair in a face-to-face environment, who normally use conventional terminals and may key or swipe transactions.

� Restaurant – Merchants selling prepared foods in a face-to-face environment, who normally use conventional terminals and swipe their transactions.

� Hotel – Merchants selling lodging and hospitality services in a face-to-face environment, who normally use conventional terminals and key or swipe their transactions.

� MOTO – Merchants selling tangible goods or services in a non-face-to-face mail order, Internet or telephone order environment, who normally use software or conventional terminals and always key their transactions.

� Internet – An Internet Merchant is one who processes transactions via the Internet. Processing transactions via the Internet means that the cardholder types their credit card information online and the transaction is processed seconds later.

Buy RateThe amount of money we charge an IC/ISO for services or transactions that are paid by the merchant. If an IC/ISO is able to sell a merchant at an amount higher than their respective buy rate, we remit a portion (referred to as “residuals) to the IC/ISO each month. The Buy Rate does not give the IC/ISO free reign to charge whatever they want over their Buy Rate; allowable amounts for fees and rates are reflected in their contract and in the User Grid.

ChargebackA dispute process initiated by the card issuer (usually in response to the cardholder) after receipt of the initial charge or presentment from the merchant via the acquirer.

ChecklisterThe Checklister is the “gatekeeper” of Merchant Processing; all applications enter the system here, are reviewed for completeness, and summarized so the rest of the department can quickly figure out the status of a file.

Contingent LiabilityThis is the term used by underwriters and sales people to identify a situation that is created when merchants process transactions in advance of the date cardholders can expect to receive the goods or services they purchased. Travel agencies pose a contingent liability risk. Similarly, all MOTO merchants pose contingent liability risks to the bank. We limit this liability to a maximum of 90 days.

Corporate ResolutionThis form is used by a corporation to designate an individual(s) as a signer(s) on behalf of the company.

Credit ReportA credit report is ordered for every signing principal on the application, and is used by underwriters to make approval decisions. PAYtran purchases Experian Reports.

CVV2CVV2 is a three-digit security code that is printed on the back of most credit cards. The CVV2 program is designed to reduce fraud in the card-not-present environment by validating that a genuine Visa/MasterCard credit card is being used during a transaction.

Debit NetworksThe host of companies that honor card transactions and at the same time debit the card-holder’s checking account for the amount of the purchase. They are smaller, more numerous, and more likely to be only regionally accepted than their credit-based counterparts.

Direct MarketingThe method by which a merchant solicits business to a population that did not ask to be solicited (i.e. “junk mail”). It is often mistakenly confused with terms like, “mail order” and “telephone order.” A merchant that sends catalogs or brochures to a mailing list of past customers is not a direct marketer, but a merchant who sends catalogs or brochures to everyone in a geographic area is a direct marketer.

Doing Business As (DBA)The DBA is the name the public sees, whether on a physical storefront or on the web. If the merchant has another business, then we would need a separate application for both.

e-CommerceThis is a generic term denoting business done over the web and/or processed electronically.

Electronic Ticket Capture (ETC)An ETC system reaches out and “grabs” sales ticket information electronically. Buyer information is contained on the magnetic strip on the back of the credit card. The merchant “swipes” the card through a terminal, and the buyer information is “read” by the computer system and merged with the sales information. It then processes the ticket just as if the merchant was making a manual deposit at a bank. This action is normally done in “batches” of tickets, such as at the end of the day.

Face-To-FaceA face-to-face transaction is one at which the cardholder was present. This is usually evidenced by the action of swiping a card through a terminal but may also be evidenced with a signed, imprinted draft. (See “Imprinter.”)

Federal Tax ID NumberThis 9-digit number is assigned by the IRS for tracking business taxes. We absolutely require a Federal Tax ID number from all applicants. Some smaller merchants that are sole-proprietors may use their personal Social Security Number in place of a Federal Tax ID number.

Full Business NameA merchant may only apply for credit card processing under a business name that corresponds to the tax ID number written on the application.

GatewayJust as a customer must walk through a door or gate to enter a business establishment, so must customers enter electronic “gateways” before they can do business electronically.

GuarantorWe require that a personal guarantor sign almost every merchant application. By signing, this person agrees to personally guarantee (make good on) any processing losses PAYtran incurs as a result of our business relationship with this merchant. This is the person or persons for whom we order a personal credit report for review by our underwriters. It is appropriate to think of a personal guarantor as akin to a co-signer.

HostThis is the computer on which a web site is physically located, normally the Internet Service Provider (ISP).

HypercomThis company manufactures conventional processing terminals. Models include the T77 and T7P terminal/printer combinations and the S8 PinPad.

Hypertext Transfer Protocol, Secure Connection (https) This allows for secure communication between computers. One must have the proper password(s) to get into a secure site.

IC VerifyThis an ETC type 7 software that is widely used and marketed by CyberCash.

ImprinterThe now old-fashioned manual, slide-type device used to produce an image of the raised (embossed) characters on a credit card, to a transaction slip. All merchants should have a manual imprinter for cases that demand a physical imprint.

Independent Contractor/Independent Sales Organization (IC/ISO)These acronyms are usually attached to refer collectively to all of our registered sales representatives. These are the people we’ve contracted to sell our merchant processing services nationwide.

Integrated Point of Sale (IPOS)This acronym refers to conventional terminals that are “smarter” and more sophisticated in that they may be set-up to communicate with like terminals owned by the same merchant even if they are located at different locations and with different merchant numbers.

Issuing BankAn Issuing Bank is any Visa/MasterCard member bank that enters into contractual relationships with cardholders for the issuance of cards.

KeyedA transaction is “keyed” when the information from a credit card is manually typed into a terminal or computer (utilizing credit card processing software like Tellan). A transaction is keyed because either the card is not present at the time the transaction is entered or the equipment being used to process the transaction can’t read the card.

Member Alert To Control High-Risk Merchants (MATCH) MATCH is an electronic bulletin board used to track people and businesses whose merchant processing accounts are reported “terminated” by acquiring banks.

Merchant Category Code (MCC)See “SIC Code.”

Merchant Identification Number (MID)Do not confuse the MID with PAYtran merchant processing account number (the 16-digit number prefixed by “419404”). This acronym refers to the FDC-assigned number that identifies the merchant to the equipment they use to process transactions. A merchant with a PAYtran merchant processing account number who uses several terminals at his location would have one MID and several TID’s (See “Terminal Identification Number“).

Monthly Volume (MV)The maximum monthly dollar volume a merchant is approved to process in Visa and Master-Card transactions. The MV is important for underwriter consideration of the file and also helps to determine what type of documentation will be required with the file. (American Ex-press, Discover or any other card processing volume is never included in the calculated monthly volume.)

Personal Identification Number (PIN)For identification purposes, PIN numbers are assigned by banks to cardholders. In this way, ATM transactions and debit card transactions may take place without a cardholder’s signature.

PinpadsPinpads are small boxes with a 10-key pad on them. Connected to a processing terminal, they are used by cardholders to enter PIN numbers and debit card transactions.

Point of Sale (POS)The physical location where a sale is completed. Usually used as “POS terminal” to refer to the credit card terminal (equipment).

PTC Software This is an ETC type 7 software product.

Purchase CardsPurchase Cards are credit cards for use by employees of government agencies or corporations. What makes Purchase Cards different from ordinary credit cards is that they may only be used at certain types of merchant locations.

Qualified Discount RateDiscount rates are tiered. Following is a breakdown of these tiers and examples of corresponding situations. A Qualified Discount Rate is the rate a merchant is charged when all conditions are optimum – that is, when a retail transaction is card-swiped and the merchant batches-out electronically at the end of the day. (Keyed/Internet merchants can still archive Qualified Rates by obtaining an AVS response plus order number, plus batching out.) A Mid-Qualified Discount Rate is charged when a retail merchant keys a transaction or does not batch-out at the end of the day. A Non-Qualified Discount Rate is charged when a merchant keys a transaction and does not batch-out at the end of the day.

Refund PolicyThis is straightforward: how will the merchant – and to what extent will the merchant – guarantee products or services sold to a cardholder? We require a refund policy of each applicant, as a liberal refund/return policy may go a long ways towards reducing the number of charge-backs that a merchant receives. A separate field on the PAYtran Bankcard Application/ Agreement is labeled, “Refund Policy.” When filled in, this requirement is satisfied.

Shopping Cart As used on the Internet, a shopping cart is analogous to choosing items in a grocery store and placing them in a shopping cart for eventual purchase. Chosen items are grouped into a single purchase (Shopping Cart) so that only one electronic purchase need be completed.

Standard Industry Code/Merchant Category Code (SIC/MCC Code) The SIC code is a four-digit, numeric identifier of merchant business types. There are thousands of these codes, all of them defined by VISA International in the VISA USA Merchant Data Manual.

Swipe This is the action of physically sliding a credit card through a terminal or magnetic stripe reader that “reads” the magnetic strip on the back of all credit and debit cards. The alternate method of getting this information into the terminal is by manually keying it in. The value of swiping cannot be overstated in that it documents the physical presence of the card at the point-of-sale. By definition, all swiped transactions are face-to-face transactions.

Terminal Identification Number (TID) A Terminal Identification Number is used to identify a specific serial-numbered piece of equipment.

Test Transaction A test transaction is a means for the merchant to test a terminal that has been freshly down-loaded or changed in some way. When asking a merchant to complete a test transaction, remember the following points: � The amount of a test transaction should never exceed $0.10. � The transaction should be voided (as opposed to credited) immediately after it is completed (or at the very latest, before the merchant batches out). � The merchant should be advised that this is the only condition/time in which they are permitted to use their own credit card in their terminal.

Trade Reference A trade reference is a business that extends credit or otherwise has a business relationship with the applicant. Put bluntly, we need to know that the applicant pays bills on time and does indeed purchase goods or services from an outside source. A trade reference is requested of all applicants.

Travel and Entertainment (T&E) Properly used, this phrase refers to American Express (Amex) and Diners Club cards where a cardholder normally pays off the card each month. This is to differentiate these programs from pure credit cards. Discover is commonly lumped-in with the other T&E card types, although it is not technically a T&E card type.