Pricing

Apple Senior VP of Worldwide Marketing Phil Schiller talks about pricing for the new iPad. Apple is betting a 4G-equipped iPad will tempt more U.S. consumers to pay extra for higher-quality video on the go.

Apple Senior VP of Worldwide Marketing Phil Schiller talks about pricing for the new iPad. Apple is betting a 4G-equipped iPad will tempt more U.S. consumers to pay extra for higher-quality video on the go. (Kevork Djansezian/Getty Images)

Apple Senior VP of Worldwide Marketing Phil Schiller talks about pricing for the new iPad. Apple is betting a 4G-equipped iPad will tempt more U.S. consumers to pay extra for higher-quality video on the go.Kevork Djansezian/Getty Images