White Papers

White Paper #1

Title:

"Funny Business is No Laughing Matter"

Author:

Mike Halbert / Management Consultant

Bio:

As a major consultant to nationally known companies like AT&T, DuPont, and Traveller,
Mike has taught at Wharton School as well as lectured on the subject of Humor in
the Workplace. However, he is also not beyond putting on a red nose to brighten
up the lives of children at Philadelphia hospitals.

Synopsis:

This white paper provides an overview of the current uses of humor in America's
workplace. It outlines the values and the extent of Humor's role in corporate training
and communication as well as the appropriateness of various approaches to humor
now being offered by providers including ToonUp Coach.

Value to the Reader:

Provides executives with a broader understanding of the extent of how companies
are very currently using humor to enhance morale and reduce turnover.

White Paper #2

Title:

"Corporate Communications Meets the 21st Century"

Author:

Rance Fasolt / Strategic Business Consultant

Bio:

Rance Fasoldt is a strategic business consultant. He joined AT&T in 1995 designing
and implementing data networks and Internet solutions. He worked previously for
Computer Sciences Corporation, ADP Network Services and IBM. He has an MBA from
Wharton and Master of Engineering degree from the University of Pennsylvania.

Synopsis:

This paper portrays the major shifts in technology over the past 10-15 years that
have impacted the ways corporate America communicates and trains their employee
population. It highlights ToonUp Coach's proprietary products to illustrate how new
products are emerging to deal with the new paradigms of corporate communications.

Value to the Reader:

Provides reader with a fuller picture of how new technologies have created new alternatives
to safely and securely enhance corporate training and communications.

White Paper #3

Title:

"The Perils and Possibilities of Creating a Positive Work Environment"

Author:

Raymond J. Hansell & MarySue Lucci

Bio:

The Co-founders of ToonUp Coach, Ray Hansell and MarySue Lucci both have
been very involved with corporate training and communication for over 30 years and
includes the insight of training thousands of employees at their international call
center company (RMH Teleservices). Both have incorporated humor in their training
programs in order to effectively open up minds and ease the tension surrounding
modifying behavior.

Synopsis:

This paper outlines the vision of the Founders of ToonUp Coach and the
context of how their proprietary products support that vision for creating a positive
work environment, as well as, the implied benefits that await companies willing
to take this approach. The Founders also provide insight from their experience as
C-level executives at a multi national company with thousands of employees.

Value to the Reader:

Provides a general context for the use of animated products as they relate to the
Founders experience in running an international call center with thousands of employees
located in dozens of operating centers, and how these products help large corporations
committed to enhance morale and improve productivity.

White Paper #4

Title:

"ToonUps® Bridge
the Gap in Customer Service Training"

Author:

Sharon Grand

Bio:

Since 1995, Sharon Palm, Direct Marketing Consultant for Grand Communications, has
provided direct marketing and training solutions to national corporate clients such
as Advanta, Discover Card, Commerce Bank, Citizens Telecom, Progressive Insurance
and CapMark Financial. Based outside of Philadelphia, PA, Sharon helps businesses
achieve success through assertive and creative training strategies. Services include
training implementation, script development, performance monitoring and account
management. Prior to her consulting practice, Sharon received a Bachelor of Arts
Degree in Marketing and Communications from Temple University and worked for over
a decade as Trainer and Marketing Director for a Top 25 National Telemarketing Service
Bureau.

Synopsis:

This paper provides an overview of the use of ToonUp® animations as an effective training and remediation
tool within call center and customer service environments, offering creative solutions
to corporate trainers to improve quality and results, without negatively impacting
production time, and workplace morale.

Value to the Reader:

Provides reader an appreciation for the value of using animations to remediate training
issues and improve behaviors in order to maximize productivity and enhance morale.