CRM Magazine Honors SugarCRM in Three Key Categories, Including Midmarket CRM Suite, Small Business CRM Suite and Sales Force Automation

CUPERTINO, CA — (Marketwired) — 09/23/15 — SugarCRM Inc., a company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced that the company has been honored with three industry awards from CRM Magazine, part of DestinationCRM.com. SugarCRM’s innovative vision of CRM was recognized with wins in three categories of the 2015 CRM Market Awards: Midmarket CRM Suite, Small Business CRM Suite and Sales Force Automation.

“At SugarCRM we’re leading a revolution in the way businesses engage with their customers. We help them understand the entire customer journey and empower every individual to take the actions needed to build extraordinary customer relationships,” said Larry Augustin, CEO, SugarCRM. “We’re very pleased that our vision for using CRM to connect individuals — i2i — has been recognized by leading CRM influencers, including CRM Magazine’s CRM Market Awards.”

The CRM Market Awards, awarded by the editors of CRM Magazine, highlight overall excellence and innovation in CRM. Nominees are evaluated based on company direction and vision, product functionality and customer satisfaction.

SugarCRM was recognized as a leader in the Midmarket CRM Suite, scoring well in functionality, customer satisfaction and cost. The company’s partnership with IBM was highlighted, with SugarCRM mentioned as a “good option for those wanting to customize their CRM.” The company was also named “One to Watch” in the Small Business CRM Suite and Sales Force Automation categories: “The SugarCRM platform has evolved considerably, with larger enterprises using the tool and finding rich functionality with low ownership costs.”

A complete listing of the 2015 CRM Market Awards winners can be found in the August 2015 issue of CRM Magazine.

For all your SugarCRM needs and helping your business “Make Every Connection Count” contact InnoventCRM today on 1300 781 681 or info@innoventcrm.com.au