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Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like... >>

While cost may be the deciding factor in airline travel for many customers, it is not the only factor. In fact, according to new data from Hitwise, a division of Connexity, geography is now playing a large role, as well.... >>

With both spring break and summer holiday seasons coming up fast, now is the time for travel brands, hotels, and even rental car agencies to brush up on their advertising strategies. Here are three tips. ... >>

There may be a better way to target vacation planners: distance. According to new data out from Hitwise, a division of Connexity, there are subtle differences between two groups of travelers - those who are planning getaways within the US... >>

With more travel-bound consumers using mobile devices to research destinations, buy tickets, and check-in to their airlines or rental cars, it is very important for travel brands to personalize the content on their site. Here are three tips to do... >>

Travel brands would be smart to begin offering payment options for vacation planners. That is one takeaway from a new Worldpay study which found that most travelers (75%, globally) want payment options when it comes to paying for an upcoming... >>

On average, US consumers are spending more than four hours per day on mobile devices, and about half of travelers (globally) are using mobile sites to either plan or book trips. But, according to one expert, travel brands are not... >>

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't... >>

In loyalty marketing most businesses err on the side of discounts. The problem with that, according to one new survey, is that discounts aren't as influential to travel rewards program members than many brands think. In fact, fewer than one-quarter... >>

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among... >>

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip. ... >>

In the online space there is a wealth of data on travelers, but according to one expert the data isn't being used to its potential. And that is causing some travel brands to miss out on engagement opportunities.... >>

The summer travel season is drawing to a close in the US, but winter travel - for the holidays as well as ski getaways - is right around the corner. According to a recent PhoCusWright survey about 41% of travelers... >>

This summer more travelers are going mobile, but when it comes to finding those travel minded consumers, many travel brands are blowing it. At least in the mobile space. According to new data out from The Search Agency, the top... >>

Over the next four years the mobile travel vertical is expected to see significant growth, moving from $16 billion (2013) to just over $55 billion by 2017. But how are consumers using mobile to find, book and enjoy trips? New... >>

UK-based brand and digital consultancy, Nucleus, has released findings of a web browsing study that reveals over a quarter of traffic to travel websites now comes from mobile, a significant increase from six months ago. ... >>

Today's travel bookers and travelers aren't using social and mobile to interact with brands and book a vacation. New research from Deloitte reveals that it's the tried-and-tested online methods that remain popular today. ... >>

New research by PhoCusWright for TripAdvisor reveals that more than half of the review site's users would not consider booking accommodation that had no reviews while extreme comments are ignored by 6 in 10. ... >>

The travel vertical is speeding through the mobile space. That according to new data from Millennial Media; the company has released a special SMART report focusing on the travel category, which ranks third for the mobile space behind Telecom and... >>

Travel marketers need to ensure information on their websites is also available in a format compatible with smartphones, according to new research undertaken by travelmarketing firm Ypartnership and Harrison Group.... >>

In what is likely one of the strongest indicators that the public feels the worst of the economic recession is in the past, Burst Media is reporting that nearly 30% of Americans plan to take more vacations this summer than... >>

Travel marketers wanting to reach more in-market consumers have another reason to sign on with the Travel Ad Network (TAN): two more travel destinations have joined. This week TAN announced that both PlanetEye and ExpertFlyer had joined the network, giving... >>