The video opens with a clip from Spiderman 2 where James Franco confronts Tobey Maguire about his loyalty to Spiderman.

James Franco: It pisses me off, your loyalty to Spider-Man and not to
your best friend. You stole MJ from me. You stole my father’s love.
Then you let him die. Isn’t that right?

James Franco slaps Tobey Maguire and the clip is freeze-framed. The
words Acting with James Franco appear in yellow text over the
freeze-framed image. The shot cuts to the James Franco, in a leathe
jacket, extinguishing a candle. He looks back and notices the camera.

James Franco: Oh, hello. I’m James Franco and welcome to Acting with James Franco. And here to help me is my brother, Davey.

Davey Franco: Uh, Dave.

James Franco (grinning): Davey.

The image is freeze-framed and the words Chapter 1: Sense Memory appear in yellow text.

James Franco: A question I get all the time is how do I cry on camera?

A montage of short clips from scenes of James Franco crying is shown.
The shot cuts back to him and his brother. Franco is holding out his
hands in a “see what I mean” way.

James Franco: It’s very simple. Sense memory. (James Franco looks at
his brother.) So, what we’re going to do is think about a painful
memory and hopefully that will bring up enough emotion that you
actually cry.

Davey Franco: Ok.

James Franco: Do you remember our very first cat, Tobey?

Davey Franco: Um, not…

James Franco: Of course you remember Tobey. That was my very first pet and I’d play with him. We had this little flashlight…

Davey Franco (looking confused): Uh huh.

James Franco: …that I’d just shine on the wall. He’d never figure it out, you know. He’d always just follow it around.

Davey Franco: Ok.

James Franco: Mom said that she was going to take him to the vet for a
checkup and I said, “Oh, ok.” (James Franco waves his hand like a small
child) Bye Tobey. You know, I didn’t think it was anything. I went ove
to, down the street to Joey’s and I came back and she said that they
put him to sleep. That…(James Franco appears to overwhelmed by
feelings.)

James Franco: Oh man, you can come up with a million excuses or you can go with it and feel what you really felt.

Davey Franco: I’m trying. I’m trying.

James Franco: I know it’s scary but just feel it.

Davey Franco: Ok, well, what about if, like, something good for me. If
I, you know that time when like that kid stepped on my hand and I fell
through the jungle-gym and broke my collarbone and I couldn’t…

James Franco (with derision): You broke your collarbone and you couldn’t play baseball.

Davey Franco: Yeah.

James Franco: My fucking cat died.

Davey Franco: He was pretty old though, right?

James Franco: I didn’t know that he was gonna die and I didn’t get to
say goodbye. And then Dad came and told me some stupid story about how
he drowned a bunch of kittens when he was a baby. And that was supposed
to make me feel better!

Davey Franco: What?

James Franco: And I cried even more.

James Franco cries more fervently. Davey Franco looks down uncomfortably and clears his throat.