Impact Your Bottom Line By Becoming A pARTner

The dramatic fragmentation of traditional
media, the shift from a push to a pull economy and the increasing
adoption of ad-skipping devices are making the effective use of
relevant and powerful partnerships a key opportunity to pull
ahead.

The Downtown Arts District’s partnership
opportunities are designed to transform sponsorship from an
unmeasured expense to a measurable investment that delivers a
distinctive, sustainable and substantial competitive
advantage.

That transformation takes know-how,
planning and intelligence, as well as the proper support, resources
and partnerships. The Arts District currently works with
individuals, sponsors, foundations, properties and agencies of
every category, type and size, giving us an incredibly broad
knowledge and experience base to draw upon.

Each sponsorship alliance includes the following
components:

1. Operational funds: Working
capital dollars that can be channeled by the Arts District to arts
and cultural organizations to provide promotional and financial
assistance to art and cultural venues, public art projects, and
signature events.

3. Marketing & advertising
support: Advertising opportunities for the Arts District to
share its mission, programs and philosophy, thereby enabling arts
and cultural organizations to increase donations and volunteers,
ensuring the viability of arts in the downtown
community.

4. Employee activation: A
corporation's commitment to educating their workforce about the
mission of the Arts District and to encourage their active
involvement, volunteerism, referrals and donations.

5. Liaisons: A company’s
commitment to provide introductions to corporate partners, vendors,
manufacturers or business colleagues who may be able to become
additional sponsors and/or supporters of the Arts
District.

Sponsorship Levels

The Downtown Arts District offers a
multi-tiered approach to sponsorship, offering several levels at
which companies can support arts and cultural initiatives in
Downtown. The following categories have been designed to give you
an overview of offerings. Once you have identified an area of
interest, a custom package will be designed to fit your company’s
needs.

VISIONARY: $1 million minimum
guaranteed cash commitment. A sponsor wanting to assist in serving
the arts community by providing promotional and financial
assistance to art and cultural venues, public art projects, and
signature events, adopt title sponsorship of a signature series,
claim “premier” category status, and receive maximum recognition
rights and benefits. Three-year commitment is required.*

BENEFACTOR: $500,000 minimum
guaranteed annual cash and/or in-kind commitment. A sponsor wanting
to assist in serving the arts community by providing promotional
and financial assistance to art and cultural venues, public art
projects, and signature events, adopt a co-sponsorship of a
signature series, and receive substantial recognition rights and
benefits. Three-year commitment is required.*

FUNDRAISING ADVOCATE: $5,000
minimum guaranteed annual cash and/or in-kind commitment. A company
wanting to name the Arts District its “charity of choice” and
conduct its own fundraising through internal and external channels
to benefit the organization. The Downtown Arts District’s Making
Change, Dollar Campaign, and Matching Grant Program are just some
simple ways you can participate, or a custom proposal can be
prepared to fit you goals and objectives. One year or short-term
commitments are permitted.

CHARITY OF CHOICEDo you have an upcoming event and want to
contribute a portion of your proceeds or ticket sales to support
the arts in Downtown Orlando? If so, consider making the Downtown
Arts District your charity of choice. From ticket proceeds and
onsite donations, to silent auctions . . . it’s simple, and
rewarding for your company and the donor.

MAKING CHANGEDo you want to make change in the
downtown arts scene? You can do it by donating your leftover change
to support the Downtown Arts District. Contributions support the
arts community by providing promotional and financial assistance to
art and cultural venues, public art projects, and signature
events.

DOLLAR CAMPAIGNAre you a downtown retailer that would
like to support the Downtown Arts District? You can contribute by
participating in our dollar campaign. As a participant, you’re
company would invite customers at checkout to donate a dollar to
support the arts and cultural community of Downtown Orlando. If
they donate just $1, we’ll give them an arts and culture card that
earns them savings at local restaurants and stores, PLUS special
discounts to select arts and cultural venues – our way of saying
thanks!

MATCHING GRANTSDoes your company have a matching grants
program? If so, we’d like to participate. You choose the
fundraising project you’d like to support that the Arts District is
currently working on and you choose the level of support. Anything
goes, from a 1-1 match, a 2-1 match, or more, this program is
designed to fit your needs and support the arts. Minimum match
requirements are $5,000 and can be capped or . . . the sky is the
limit. 100% of your contributions are tax-deductible, and will
support the fundraising project of your choice, or the general
fund, should you elect to participate.

ADDED-VALUE EXPERIENCESEach time a customer signs up for a
credit card, opens a new account, or opts-in to a program or
service, the participating sponsor will offer a co-branded premium
item. Additionally, customers will automatically be entered-to-win
an exclusive offer tied to the arts (arts weekend getaway). The
participating sponsor can also have an on-site presence at select
events, staffed by a company representative, to educate audiences
about its products/services and conduct themed
promotions.

CAUSE MARKETING PROMOTIONS FOR BANKS and FINANCIAL
INSTITUTIONSLink new accounts or loans to a
PARTNERSHIP with the Downtown Arts District. Each time a customer
opens a qualifying account, is approved for a loan or applies for a
bank credit card, the participating Sponsor will make a $10
donation in the customer’s name to the Downtown Arts District. This
promotion would be promoted at area branch locations, on the
Sponsor’s website, and by inserting a themed promotional piece in
monthly statements and information packets.

* Certain minimum cash requirements due
upon contract signing.** The financial commitments above are
based upon resources directly benefiting and donated to the Arts
District, and do not include the value associated with the
successful activation of the alliance.