2-5-4 Komagata, Taito-ku, Tokyo 111-8081 Japan Company Perspectives: The Bandai Group aspires to grow and develop as a company, fulfilling dreams and providing happiness to people around the world while making a positive contribution to society. The main tenets of our management philosophy are as follows. 1. Shareholder satisfaction: As well as honoring the trust of our shareholders by passing on…

1295 H Street Penrose, Colorado 81240 U.S.A. Company Perspectives: Our Mission: Estes Industries was founded in 1958 in Denver, Colorado. Vern Estes developed a machine that mass-produced solid propellant model rocket engines. This invention gave people a consistent and reliable way to launch model rockets. Later, the company branched out into the mass production of balsa nose cones and adapters …

2025 1st Avenue, Suite 600 Seattle, Washington 98121 U.S.A. Company Perspectives: Cranium's mission is to lighten and enlighten people's lives with fun moments and memories that give everyone a chance to shine. With multiple activities that bring hidden talents to light, each game in the Cranium family creates meaningful connections that transform ordinary moments into extraordinary fun. Three-ti…

15981 Valplast Road Middlefield, Ohio 44062 U.S.A. Company Perspectives: Building on "the original and world's #1" yo-yo, Duncan is focused to be the brand leader in high quality toys for learning and fun. Duncan Toys Company is the number one manufacturer of yo-yos in the world. The firm produces a wide variety of styles, ranging from simple plastic beginner's models and reproductions of classic…

131 South Rodeo Drive Beverly Hills, California 90212 U.S.A. Company Perspectives: The Company's operating philosophy is as follows: Service our customers with a passion, understanding that they are the basis for all our opportunities. Compete on the basis of superior quality in design and manufacturing at any given customer-determined price point. Provide a challenging, fun and rewarding work en…

636 Girard Ave. East Aurora, New York 14052 U.S.A. Company Perspectives: Our mission is to support today's families with young children, through a breadth of products, including toys and children's products that make early childhood more fun and enriching. Fisher-Price Inc. is the world's largest preschool products company. Fisher-Price has dominated the infant and preschool toy market for over 6…

82-84, rue du 1er Mars 1943 69628 Villeurbanne Cedex France Company Perspectives: Entertainment is the key to Infogrames' products, but a big part of Infogrames' philosophy is that all of the company's games should give something more to the consumer. Our products are about growth and reward as well as entertainment. The best games are designed to facilitate growth in the person who is playing, w…

P.O. Box 700 Hatfield, Pennsylvania, 19440-0700 U.S.A. Company Perspectives: Founded in 1992 and 1956, respectively, K'Nex and its parent company, The Rodon Group, operate as an extended family. Over the years they have internalized and embodied a system of principles, procedures and values that serve to enhance the success of both companies and to encourage the personal and professional growth o…

6401 Hollis Street, Suite 150 Emeryville, California 94608 U.S.A. Company Perspectives: At LeapFrog our vision is to inspire in children and families a lifelong love of learning. That's why we're committed to the highest quality educational toys. Unique electronic toys that are not only fun to play with but also are great tools. We believe these products will fundamentally change the way children…

Astvej 1 Billund DK-7190 Denmark Company Perspectives: Children are our role models because they are curious, creative and imaginative. They embrace discovery and wonder. They are natural learners. These are precious qualities that should be nurtured and stimulated throughout our lives. The LEGO brand is an integrated universe of experiences contributing to more fun and play. But the LEGO brand r…

500 Forbes Boulevard South San Francisco, California 94080 U.S.A. Company Perspectives: The Company's strategies in selecting and developing products are to focus primarily on lower priced, extendable product lines, to capitalize on current trends in the toy industry and popular culture, and to expand and diversify its product categories. Lewis Galoob Toys Inc. is among the ten largest toy compan…

50625 Richard W. Boulevard Chesterfield, Michigan 48051 U.S.A. Company Perspectives: Lionel has so much to offer everyone. But what may even be more important than the products offered, is the American family tradition that Lionel represents. Lionel model railroading is not just a hobby, it's an American institution which dates back nearly 100 years. From the time Joshua Lionel Cowen placed the f…

430 First Avenue North, Suite 500 Minneapolis Minnesota 55401 U.S.A. Company Perspectives Play is discovery and exploration, and joy, and growth, and learning, and so much more. And for us play is serious work. So when we bring play to life, we do it with a commitment to the finest in craftsmanship and creativity. All of our products, from the newest concepts to our time-tested classics, are inno…

P.O. Box 1560 D-89530 Giengen/Brenz Germany Company Perspectives: Only the best is good enough for our children.--Margarete Steiff, company founder. Margarete Steiff GmbH is the largest manufacturer of stuffed toys in Germany and one of the most recognized brands of toys in the world. Best known for its pricey and highly collectible teddy bears, in 1997 the company celebrated the 150th anniversar…

4505 Hickmore Montreal H4T 1K4 Canada Company Perspectives: Our vision: To be the most dynamic and innovative toy company, building quality products that are expandable and universal. Mega Bloks, Inc. is Canada's largest toy company. It is the world's second biggest manufacturer of construction toys, and one of the fastest-growing toy brands in the world. Based in Montreal, Canada, the company se…

443 Shaker Road East Longmeadow, Massachusetts 01028 U.S.A. Company Perspectives: Now a division of billion-dollar corporate parent, Hasbro, Inc., Milton Bradley Company produces more than 30 of the best-selling 50 games, including The Game of Life, Candy Land, A Question of Scruples, Operation, Connect Four, Battleship, and Yahtzee. Milton Bradley produces, sells and markets a broad line of popu…

11-1 Kamitoba-Hokodate-cho Minami-ku Kyoto 601-8501 Japan Company Perspectives: At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideratio…

4400 Tejasco San Antonio, Texas 78218 U.S.A. Company Perspectives: Play by Play's enviable reputation, and track record of manufacturing and distributing superior products consistent with the high standards of our licensors, gives us a clear competitive advantage. A noted toy manufacturer, Play by Play Toys & Novelties, Inc. designs, develops, markets, and distributes stuffed toys and novelties f…

800 Roosevelt Road Building C, Suite 320 Glen Ellyn, Illinois 60123 U.S.A. Company Perspectives: The company's mission is to create high quality branded replicas and unique products sold through multiple channels of distribution. Racing Champions Corporation is one of the largest die-cast collectible companies in North America, a position it reached in 1999 when it acquired The Ertl Company, whic…

6515 Grand Avenue Chicago, Illinois 60707 U.S.A. Company Perspectives: Located on Chicago's Far West Side, Radio Flyer is the world's leading wagon maker, manufacturing high-quality products for children since 1917. The makers of the original little red wagon, Radio Flyer is the only company to produce plastic, steel and wood wagons. Radio Flyer is one of the oldest remaining national toy compani…

Marktstrasse 22-26 D-88188 Ravensburg Germany Company Perspectives: Vision 2010: We will be the leader in quality in our markets. We will be at the top in our areas of business. Be a successful European group of companies and remain independent. With our excellent products and services for entertainment and education, we will promote self-development as well as communication and cooperation withi…

6-1, Ohsaki 1-Chome Shinagawa-ku Tokyo 141-8603 Japan Company Perspectives: The 'Social Communication' Business: Everybody wants to spend their days being happy. It is a common wish of just about anyone on the face of the Earth. But just what is happiness? As the old saying goes, 'No man is an island.' Humans need each other. We help each other to survive, to live a meaningful life. We trust and …

450 Front St. West Toronto, Ontario M5V 1B6 Canada Company Perspectives: Despite the increasing size of the company, the spirit in which it was founded remains very much intact--a young, hip, energetic organization, willing to take risks, eager to innovate, and always looking to identify and develop new and exciting ideas. Spin Master, Ltd. is a Canadian toy manufacturer whose string of popular, …

3211 Nebraska Avenue Council Bluffs, Iowa 51501 U.S.A. Company Perspectives: While many bingo players will say luck is at the heart of their game, the bingo industry recognizes that its luck is the product of hard work and good business practices. For Stuart that translates to attention to its market, outstanding relationships with its distributors, production savvy that enables it to be a low-co…

One Kiddie Drive Avon, Massachusetts 02322 U.S.A. Company Perspectives: At The First Years, we strive to make the first three years of life happier, healthier, and easier for children and the parents who love them. The First Years Inc. is a developer and marketer of products for infants and toddlers. The company groups its products into three broad categories: Feeding & Soothing, Play & Discover,…

6655 Shelburne Road Shelburne, Vermont 05482 U.S.A. Company Perspectives: Rooted in the enduring Vermont values of hard work and quality craftsmanship, The Vermont Teddy Bear Company earns the confidence and trust of its customers with friendly, reliable service and the best Bears in the universe. Our Bears are alive with personality, attitude, and a touch of the unexpected to bring people togeth…

7-9-10 Tateishi 7-chome, Katsush Tokyo 124-8511 Japan Company Perspectives: With a renewed belief in our own potential, we of the TOMY Group are resolutely venturing into new business domains in line with the trends of the times. We now start a new chapter in our history. Under this new corporate identity, with a new attitude, great ambition and strengthened resolve, we are steadily drawing close…

1027 Newport Avenue Pawtucket, Rhode Island 02862 U.S.A. Tonka Corporation has a long history as America's premier manufacturer of toy trucks. Since 1991 the company has operated as a division of Hasbro, Inc., the largest toy company in the United States. Though its famed trucks are still its best known product, Tonka also produces dolls and soft toys for girls, as well as various games, toy guns…

333 E. 38th St. New York, New York 10016 U.S.A. Company Perspectives: The company is a toy entertainment company that designs, markets and distributes a diverse product line comprised of boys', girls', infant/pre-school and activity toys in the United States and internationally, based on popular entertainment properties, consumer brand names and proprietary designs. The company's products are dis…