Managing disclosure: The ins and outs of online endorsements

The informality of the Internet and the low barrier to entry often lead businesses to forget the legal restrictions applicable to certain commercial speech. In recent years, the Federal Trade Commission (FTC) has made it clear that laws and regulations relating to deceptive advertising and endorsements are applicable to the online environment.

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Bob Felber leads the Intellectual Property Practice Group at Waller Lansden in Nashville, Tenn. For more than 25 years, he has counseled clients on IP matters with an emphasis in the areas of domestic and international brand clearance and protection, domain name disputes, product distribution and franchising.
Email: Bob.Felber at wallerlaw.com