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Biography

Professor in the College of Business and Economics at the University of Guelph

Dr. Teng is a full professor in the Department of Marketing and Consumer Studies at the University of Guelph. His research interests include branding, advertising and promotion strategies in cross cultural settings, consumer brand choice behavior/consumer decision-making, and market entry strategies of multinational corporations. Professor Teng has published a number of papers in refereed journals including Journal of International Business Studies, Journal of International Marketing, Journal of International Management, Journal of Business Research, Journal of Consumer Marketing, Journal of Services Marketing, Psychology & Marketing, and so on. He serves as an overseas expert assessor for the Committee of Management Division at the National Natural Science Foundation of China.

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Established in 2006, the College of Business and Economics at the University of Guelph is committed to developing leaders with a social conscience, an environmental sensibility and a commitment to their communities. We offer a wide range of specialized programs in business and economics across
undergraduate, graduate and professional education.