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Ontario College of Pharmacists releases new commercial

The Ontario College of Pharmacists has released a new television commercial intended to increase public awareness of the role played by pharmacists in the health care system. The new ad is a follow-up to a commercial featuring an animated heart character that aired in 2001. The new ad depicts the heart character advising a lung character to consult a pharmacist about his asthma. The commercial is airing on CBC and CTV in Ontario. The campaign was created by Groundzero Marketing Communications of Toronto.