Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. With social media analytics, you’ll quickly discover what needs improvement. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. While Instagram has yet to include an analytics […]

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. What are Reasonable Goals? Naturally, you want your press release to attract […]

Publisher Atlantic Media announced that it will cease the print weekly of National Journal at the end of this year. Amid these changes, Kristin Roberts informed fellow staffers that she is stepping down as managing editor. Roberts was previously the Washington deputy bureau chief for Reuters. Nonetheless, the Journal has nabbed Jamila Robinson as senior digital […]

Tech Insider, Business Insider’s first spin-off site launched this week and offers an inside look at the latest culture, innovation, science and technology news. The site features original content from some of the best names in the field covering everything from virtual reality to intelligent and sustainable design. This week we are taking a look […]

If you’ve visited Chicago in the summer, you know that the waterfront is the place to be – particularly on a boat. If you aren’t lucky enough to have a FWB (Friend With Boat), Chicago Scene has got you covered with their annual boat party. And if you’re the type who wants to know where the […]

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. While many journalists were hesitant to hop on the bandwagon four years ago, we now see a shift from skepticism to reliance on social media to source and […]