Vimeo on demand will exclusively distribute new Kristen Bell movie

Kristen Bell, online movie pioneer? Hot on the heels of the crowdfunded Veronica Mars movie comes the news that Some Girl(s), an indie film starring Bell, will exclusively be distributed via Vimeo (hat tip to Deadline Hollywood). Some Girl(s) will debut on Vimeo’s VOD platform, which was unveiled at SXSW, on June 28 — the same day it will be released in theaters.

Neil LaBute’s Some Girl(s) follows around a writer, played by Adam Brody, who visits his ex-girlfriends on the eve of his wedding, with one of them being Bell. The movie debuted at SXSW as well, where its production company Leeden Media emphasized, in a press release announcing the move to Vimeo on demand, that it had turned down traditional distribution offers .

Vimeo’s on-demand platform is one of a growing number of ways for filmmakers to directly sell their wares to consumers, with others including VHX and Chill. The video site’s big advantage is that it already has a built-in audience, as well as apps on a variety of platforms to deliver the movie to mobile and TV screens. And for filmmakers, there’s another interesting incentive: Vimeo only keeps 10% of a movie’s revenue.