Devil & Demon Delivers Supercomputers For Everyone

HOLLYWOOD, Calif., April 4, 2014 /PRNewswire-iReach/ -- The Devil & Demon Strategy (http://devilanddemon.com) today announced the availability of super-computers for everyone. The new product line of custom-tuned Devil supercomputers and fast Demon workstations unleash unparalleled computing muscle in small footprints, with a breakthrough business model delivering flexible and cost-competitive purchasing options. Devil & Demon Strategy, will launch at NAB 2014, April 5-10 in Las Vegas, at booth #OE1358.

The Devil & Demon Strategy has launched at an historic time, when the motion picture and TV industries have become computer-centric, requiring more visual computing power and greater rendering speed than ever before. Currently, digital artists are limited to basic desktop computers and relegated to generic render blades.

The Devil & Demon Strategy is focused on reshaping outdated models of computing in the media and entertainment industry. Devils and Demons unlock the potential of faster, highly-focused technology, to aid the digital artist workflow by utilizing finely-tuned workstations and entertainment-focused distributed processing systems. They can process render- and graphic-intensive jobs in a fraction of the time of normal desktop and render solutions.

Devils and Demons run popular entertainment software, such as The Foundry's Nuke, Autodesk Maya and 3D Studio Max, at unrivalled speed, compared to competing manufacturers. Yet they are priced to ensure users in post production, VFX, CGI, web and interactive media content creation stay at the competitive cutting-edge. First customers include YouTube, which is using a Demon to process the daily show YouTube Nation, shot in 4K with RED cameras, while Mocap vendor Motion Analysis has done extensive testing with the Demon DSPa.

"The Devil & Demon Strategy is a brand new way of thinking at a time when content creation needs to manage and leverage big data files, such as 4K," said Ted Schilowitz, president of The Devil & Demon Strategy. "The idea is to simplify what was hard and democratize the technology – to make super-fast computing available to everyone. Devils and Demons are better solutions for lots of small-to-medium-sized companies. Our strategy enables them to spend money in the right place, on the most appropriate platform for their needs."

Devils & Demons are a family of systems, powered with Micron components and AMD processing, that fit seamlessly into existing workflows. They are available in several "flavors" that maximise software performance through custom-configurations of processor speeds, core counts and CPU/GPUs.

To ensure the computer's data systems can keep pace with this processing capability, Devil and Demon systems harness high-performance Micron DRAM and solid-state drives (SSDs). The systems use Micron's popular M500 and P420m SSDs to deliver fast data throughput that keeps pace with the needs of advanced rendering applications.

Demon boxes are fast standalone workstations. For even higher performance, Demons can be easily connected to a Devil, and its multi-layer supercomputer design, in an ultra-fast Infiniband network.

The Demon DSPa, with a single-processor 4.7GHz AMD chip and eight cores, is ideal for software that doesn't rely on a high core count, but loves a fast processor. Compositors, roto/paint artists and matte painters, using programs such as Nuke, Photoshop, and Silhouette, will find the DSPa is a higher performance system for their workflow.

The Demon DMPa, running dual 3.2 GHz AMD processors, and 16 cores, is better suited to software such as After Effects, Maya, and 3D Studio Max. For FX simulators and lighter/shaders, who find slow rendering or simulations a hindrance to their workflow, the Devil's Advocate, with its 64-core, four-processor, 128GB RAM, is designed to give the artist interactivity previously unavailable.

To celebrate the NAB 2014 roll-out, and as an incentive for early adopters, Devil & Demon systems are being offered with a special introductory discount. A DSPa, single-processor AMD solution, normally priced at $5,600, will be available for $4,760. The DMPa, dual-proc AMD, is discounted from $7,800 to $6,630. A Devil's Advocate, retailing for $31,500, is on sale for $26,775. Devil supercomputers, which are custom configurations, range from $85,000 to $180,000, and are offered through NAB with a 15% discount.

Devil & Demon Team:

The Devil & Demon Strategy is led by an industry-savvy, motion picture and TV industry team. Co-founded by CEO Amy Gile and Dr Srinidhi Varadarajan, Virginia Tech University's Director for the Center of High-End Computing Systems. Company president is Ted Schilowitz, formerly of Red Digital Cinema, and managing director is John Parenteau, who was most recently managing director of Pixomondo. Head of engineering is Erik Smith, who has over 25 years experience in high-throughput image analysis, computational cluster and grid computing systems.

About Devil & Demon Strategy:

Devil & Demon Strategy is a brand of Silverdraft, based in Boise, Idaho, with offices in Hollywood. The company is known for its mobile, on-set services rig, which houses a supercomputer called The Devil's Playground, offering over 1,700 computing cores, and is one of the fastest computers in the world. Devil & Demon Strategy leverages this knowledge and computing power to deliver a product strategy, that is scaled to allow small-to medium-sized companies access to own the rendering and computing power that previously only very large VFX and post environments could afford. Visit http://devilanddemon.com.

Editor's Note: The product names and registered trademarks mentioned are each the property of their respective owners.

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