Joe C is a Dallas based breaks producer, dj and part of the Ground Level family, so when he said he needed a logo, the picto-brain offered to create it. He was after something that reflected his love of Dallas and street art, and was stoked with the result. Keep an eye out for it on future releases, but in the mean time if you fancy putting some beats and breaks in your ears, go [here]. Enjoy!

He had the idea of incorporating the rectangular logo into the speakers of a boom box, and to keep the feel of it ‘Urban’, and asked pictographik to create it for him. I think he was happy with result as he’s also asked for the creation of artwork for 5 digital download eps and an album!