Cómo Ipswitch comenzó su viaje en logotipos

Nombre de la empresa

Descripción general

Ipswitch is an IT software company founded in 1991. We have three divisions: Network Management, Secure File Transfer and Messaging. We have hundreds of thousands of customers around the world.

Cuéntanos a qué tipo de público quieres llegar

IT managers and administrators. They are technical, typically between 20 and 45, and work for companies both small and large. They are very busy, and want clear, concise communication.

Requisitos

Our myIpswitch logo now consists of the text ‘my’ placed to the left of the Ipswitch wordmark logo. We want one logo that looks better than what we have now, and combines ‘my’ and ‘ipswitch’ into a single logo that does not redesign the Ipswitch corporate logo. The ‘my’ can be changed to any style and placement. See the attached current logo and the current myIpswitch page: https://www.myipswitch.com/licensing/index.aspx. Also see the following Ipswitch web sites for a sense of the company:

We want the logo to welcome customers in, to encourage them to feel good that myIpswitch will help them look up and manage information about the software they have purchased from us, and in general manage their relationship with us.

The Ipswitch wordmark is typically blue, black or reverse type. The new myIpswitch logo should work against both light and dark backgrounds - maybe have two versions - a regular and a reverse type.

***UPDATE***
Please use the EPS wordmark we have provided when creating your designs.