Customer Support

Aweber’s service is one of The stand-out features of the goods.

Phone assistance, email support and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.

Additionally, there’s no hoops to Proceed through to contact service – related phone number and email details can be seen quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.

On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.

If you are a novice to email Marketing, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.

In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.

Templates

In contrast to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are more than 700 accessible.

To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.

Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.

However, the Sheer volume of templates accessible means that with just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of communicating your own also. Aweber Subscriber Pricing

RSS Feed

Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can use this feature with any material which has an RSS feed.

This operation is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your site – this is a big time-saver.

It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this function.

On the other hand, there are quite Some of them to pick from – more than most other e-marketing solutions I’ve tried.

On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some large space for improvement here.

Web Presence

One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.

There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to appear more consistently and display more faithfully across email customers – but only using web safe fonts may make templates look a tiny bit blander than they otherwise could.

In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.

Importing Data

Importing an Current database Into Aweber is a fairly straightforward affair.

You can upload the following file Types:

XLS

XLSX

TSV

CSV

TXT

Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.

As you export your information, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.

For anti-spam reasons, you will Need to answer a few questions about how you gathered the data you’re importing. If your listing is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).

In essence, Aweber’s importing performance is good – no complaints here.

Automation

Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.

I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.

With Marketing automation, you typically look for a flowchart where mails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.

Aweber lately introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see previously ).

However, I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can activate mailouts.

By way of example, in Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.

So Aweber is definitely playing a little bit of catch up with its competitors here. Aweber Subscriber Pricing

Autoresponders

Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.

Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.

On the plus side It’s very easy To set up follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.

On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.

Using Aweber, you are able to create ‘targets’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’re likely going to should look at other goods, especially Getresponse, which provides’advertising automation’ performance that pops up to a built-in CRM.

Mobile Responsive Design

This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.

One minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns each month.

A/B testing

Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ variant to the remainder of your list.

Many e-marketing tools handle This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.

Split testing USED to be good In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a noteworthy exception).

For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you believe you’re likely to want this functionality desperately you might be best off considering an alternative email marketing solution.

Reporting

Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, including

that the growth of lists over time

an Summary of sign up approaches

where individuals are opening your email (i.e., geographical place )

the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber level

And more besides.

In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.

Together with the latter two products you Appear to have the ability to get more of an summary of information in 1 place, particularly when considering the operation of individual e-newsletters.

By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present most of their reporting information on a single dashboard (which you can then use to drill down to particulars ). Aweber Subscriber Pricing

Email Opt-in

A nice feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in procedure.

You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).

Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.

Integrations

Aweber Offers an adequate range of integrations with other options. There are more than 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.

A number of these involve dedicated widgets; others demand adding a snippet of code into a site; others involve a sync tool like Zapier.

It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email advertising choice for a great deal of programs ), but you also should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) programs.

Leveraging data

Segmenting data in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.

It is a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to go to some’handle subscribers’ section, search for some subscribers and then save the search for a segment.

To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.

Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.

By way of example, say you’re a dealership with a mailing list containing a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.

You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.

In an ideal world you’d only be Able to select the relevant segments and deliver the message to those three classes. With Aweber however – this is not possible. You’d need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’

You’ll Have a similar issue if You would like to exclude particular segments from the broadcast; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.

Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater manner.

Conclusion

Overall I would say Aweber is a Strong email marketing tool.

It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.

The primary Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you can talk to an actual human being on an actual telephone line about your issue ).

In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.

The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.

I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Aweber Subscriber Pricing

Disadvantages of using Aweber

Divide testing is currently disabled.

There are cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.

A number of the templates seem a bit dated.

The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.

You can not include or exclude a number of sections simultaneously when sending an e-newsletter.

Advantages of Aweber

It’s Simple to Use.

Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client service, ought to be high.

It’s reasonably priced – whilst not the cheapest product of its kind out there, it’s more affordable than many comparable solutions.

It enables you to select whether to subscribe people to your listing on a single or double click basis.

It’s good export performance, with the choice to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.

It integrates neatly using a fantastic assortment of third party tools and apps.

It comes with an extremely large range of templates – over its key competitors.

Setting up easy time-based autoresponders is extremely easy to do.

All email templates are responsive.

Reporting features are strong.

Segmenting data is relatively simple and you may use both area contents and consumer activity (email opens, links clicked etc.) to make your sections.

You can get a free trial of Aweber here.

Cost

You will find 5 Aweber strategies on Provide:

Hosting and emailing a list containing around 500 subscribers: $19 per month

501 to 2,500 readers: $29 per month

2,501 to 5,000 readers: $49 a month

5,001 to 10,000 subscribers: $69 monthly

10,001 to 25,000 readers: $149 per month

In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.

A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.

1 Part of Aweber’s pricing Structure that prospective users may like is that all attributes are available on all plans – unlike some competing products you do not need to be on more costly plans to unlock specific functionality.

That said, The performance available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.

Pricing Vs. Competition

Aweber is, in general,

Significantly cheaper than Campaign Monitor

much cheaper than iContact

roughly the exact same price as Mailchimp

slightly more expensive than Getresponse

much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).

It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists however – if you’ve got a small email database, several of the competing products are greater worth.

By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…

$12 per month with Mad Mimi

$15 per month with Mailchimp

$15 monthly using Getresponse

$29 per month using Campaign Monitor *

$32 monthly with iContact

Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…

$149 per month with Campaign Monitor *

$79 per month using iContact

$75 per month with Mailchimp

$65 per month with Getresponse

$42 monthly using Mad Mimi

* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.

That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.

Obviously, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.

So let us Look at some Aweber attributes.

Aweber Free Trial

One of those Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Aweber Subscriber Pricing