These are valueable questions, partially because it's focusing on
what needs to be done rather than what would look impressive, and also
because these questions encourage looking at the whole ongoing process
of the building, as an entity with a job over the course of time.

Beauty and aesthetics are not to be ignored, however, because these
factors heavily factor in to the designs ability foster reproduction.
When people see a visual image of a building that gives them an
emotional pull, they then find themselves plotting how to make what they
saw happen again, but for themselves this time. As an example, I would
point to any green roof with plants doing well. For whatever reason,
this image lights up the hearts of just about anyone. It could be due
to biophilia, genetic memory, instincts or any number of factors, but a
lot of people just love a green roof. To extend the scale of the
image, I've noticed that people also love the idea of green roofs and
walls in an urban context. When I've shown pictures of imaginary cities
to people with a sea of skyscrapers full of living roofs, they always
exclaim over how "cool" that is. It's like people just know there's
something "right" about it. I wish I had a dollar for every time I've
heard a person say they wish they could live in a "place like that" when
they've seen an image of a house or a city with green roofs. Now, I
don't mean to suggest that green roofs are appropriate for every project
by any means. What I'm saying is that sometimes a beautiful image
carries a lot of weight in the hearts and minds of people, and, when
that happens, it's more likely to show up again and again. Someone
might spend years plotting how to live their life so that they can
eventually live under such a beautiful roof.

The authors are right, though, that in this time of climate crisis,
add-on sustainability isn't going to cut it. We have to rethink the way
we live our lives and what processes need to die away. A green roof
doesn't solve that much, nor a worm bin nor a rain water barrel, if one
is flying across the country several times a year and making 45 minute
drives to work every day. Adding solar panels to a house that is
sucking up crazy amounts of energy only prolongs the inevitable collapse
of resources.

The authors make another good suggestion:

"Sustainments are modest and accumulative, situation specific,
starting wherever you are and can, in this sense sustainments ar emany
of thse things currently designated as features of sustainable
architecture - but they are more than this, because they are focused on
time and process not just on space and object." So, the pertinent
thought process becomes how to make the building something that sustains
over time rather than something that consumes over time, which is more
important than what it looks like.

If architects and design teams could see, figuratively speaking, DNA
strands instead of blueprints, and a face instead of a facade, we'd get
closer to solving our problems. Treating buildings with the same kind
of consideration as a living creature or an ecosystem leads to making
sustainable decisions that tie the building into the natural world, with
its rhythms and processes, rather than working against the climate and
conditions. Good choices along these lines will work out better long
term if they are visually attractive, however, because that adds the
emotional component needed for people to apply and reapply these
methods.