Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

In the process of surrounding their core with a solid second unit, the Celtics had discussions about bringing Eddie House back to Boston. House, whose shooting streaks helped the Celtics win the title in 2008, was shipped to New York at the trade deadline last February in a deal for Nate Robinson. “It’s something [Celtics president] Danny [Ainge] and I have discussed,” House's agent Mark Bartelstein said. “But nothing’s imminent.” Should he find himself back in Green, however, he’d have to do it for less money. Pinched by the salary cap, the Celtics would only be able to offer House the veteran minimum. House made $2.5 million last season, but if he played for the minimum next season, he would be entitled to $1.35 million as a 10-year veteran. Boston Globe