The diamond crests will celebrate the world championship success of
Jenson (in 2009) and Lewis (2008), as the two Vodafone McLaren Mercedes
drivers race around the twisting streets of Monte-Carlo, the most
prestigious and glamorous race on the Formula 1 world championship
calendar.

The steering wheels, which are manufactured from carbon fibre by the
team, have been customised by Steinmetz master craftsmen using
beautifully cut Steinmetz white diamonds. They will be unveiled at
Monaco's exclusive Villa la Vigie on Wednesday May 12.

On Wednesday, both drivers will also reveal traditional commemorative
crash helmets, which also feature the Steinmetz world championship
diamond crest. These display-edition helmets will be available for
photography in the Monaco paddock throughout the weekend.

Villa la Vigie, once owned by Karl Lagerfeld, is also the location of the
prestigious Steinmetz Salon Prive which is set up in collaboration with
partners Sotheby's Diamonds. Sotheby's Diamonds and Steinmetz
Salon Prive will feature a unique collection featuring Forevermark
diamonds. Each and every Forevermark diamond comes with a promise over
and above the 4Cs -- a promise not only of quality but also of
integrity. As proof of this promise each Forevermark diamond is
inscribed with the Forevermark icon and a unique identification number.

Steinmetz has a great history in Monaco, having been an integral part of
the Formula 1 race there for eight seasons; diamonds on the Monte Carlo
race track has become a highly anticipated treat for the discerning
audience there. As leaders in the diamond industry and great supporters
of F1, Steinmetz always finds an imaginative and innovative way to
bedazzle the Formula 1 crowd and surprise them with the intricate and
impressive technical detailing that goes into the application of diamonds
onto regulation F1 kit.

With this special and distinctive inscription, Vodafone McLaren Mercedes
and Steinmetz are proud to be celebrating two consecutive World Champions
with both Hamilton and Button winning the Monaco Grand Prix in their
championship years. Year on year through their unique partnership,
Steinmetz and Vodafone McLaren Mercedes accurately demonstrate their
shared core values -- flawless engineering, creativity and a quest
for perfection.

Marketing Director of Steinmetz, Lior Levin said: "We are delighted
to be back in Monaco, to celebrate the most prestigious race of the
Formula 1 season with the Vodafone McLaren Mercedes team. Steinmetz is
back in Monaco for our eighth season and we couldn't think of a
better way to commemorate the occasion than working on a unique
collaboration with Jenson Button and Lewis Hamilton. We look forward to a
fantastic race on Sunday and hope the Steinmetz diamond crafted steering
wheels will prove to be lucky for the drivers."

World champion Jenson Button said: "Monaco is one of the most
prestigious and important races on the Formula 1 calendar, and it's
a race I feel honoured to have won. To be racing for Vodafone McLaren
Mercedes and using a unique Steinmetz diamond-crested steering wheel,
which has been created especially for me, is a great honour. The
workmanship on the diamonds is beautiful and it will be a great addition
to the most glamorous race of the year.

2008 champion Lewis Hamilton added: "It's fantastic that
Steinmetz is celebrating our world championship victories by
incorporating unique diamond crests into the centre of our steering
wheels. They look absolutely incredible and add a real bit of bling to
the cars. I won at Monaco in 2008 wearing a Steinmetz diamond-studded
helmet, so I'm hoping it will bring me luck again this year.