About Us

What is School Of Booze?

School of Booze is a corporate events, training, and drinks consultancy founded in 2008 by award winning drinks educator, writer and broadcaster Jane Peyton. We specialise in corporate beer tasting, corporate cider tasting and corporate wine tasting events for private groups. Our clients include some of the world’s best-known brands. Sorry but we do not offer public training classes.

Jane Peyton is also available to comment on drinks history and culture, and contemporary drinks subjects for the media, and for lectures and after dinner speaking.

Hi, I’m Jane

Jane Peyton is an alcoholic drinks expert, broadcaster, pub expert, writer, public speaker, and founder of the School of Booze. She has expertise in something that makes millions of people very happy – alcohol. Not just in the subject of modern alcohol but also the cultural history of alcohol. Ask her what Cleopatra or Jane Austen drank and she can tell you!

She won several awards for her work including Drinks Educator of the Year, and Lifetime Achievement in Beer from the British Parliament’s MPs and Peers. She has also achieved several ‘firsts’ including being the UK’s first certified Pommelier (cider sommelier) and the UK’s first Beer Sommelier of the Year.

Beer is a particular passion and Jane is the instigator and driving force behind Beer Day Britain, the UK’s annual national beer day June 15th. She is also a Guinness World Record Breaker for hosting the world’s largest beer tasting tutorial when 1,236 people participated and broke the record.

Jane is a fun and engaging host, presenter, and after dinner speaker. She appears regularly on radio and TV talking about alcoholic drinks and pubs both past and present. She is the resident drinks expert on Fermentation Radio.

Guinness World Record Breaker 2016 for hosting the world’s largest beer tasting tutorial (1,236 people)

Top Rated British Experience 2014 and 2015 for Jane’s historic London pub tour (awarded by Viator)

Gold Award for Writing in the Trade Media 2015 and Silver Award for Beer & Food Writing 2014, Silver Award for Best Beer Broadcasting 2017 – all three came from the British Guild of Beer Writers.

Britain’s first Beer Sommelier of the Year 2014 (awarded by the Beer Academy)

Top Global Experience 2012 for Jane’s historic London pub tour, and Top British Experience 2014 and 2015 all awarded by Trip Adviser’s Viator tour agency.

What We Do

We educate the staff of pubs, restaurants, and brand owners in a variety of subjects related to alcoholic drinks. We also offer consultancy services for pubs, bars and restaurants in drinks and food matching, compiling the perfect drinks menu, writing tasting notes etc.

Our events are hosted in private pub rooms, hotels, clients’ offices but we are open to other location suggestions!
We are based in London (UK) but will travel to where our clients want us.

Who We’ve Worked For

What People Say About Us

I received amazing feedback about the dinner and especially about Jane and the beer tasting. She’s been amazing and my clients absolutely loved her!!

Wedgewood Britain, London

What a fantastic event you produced. We have had so many lovely comments about how much people enjoyed it and were thoroughly impressed with you and your amazing knowledge of all things beer! Even people who considered themselves well educated about beer learned some new and interesting facts.

Joanne Godwin, Hymans Robertson , London

Thank you for everything on Wednesday evening­ you did a fantastic job and we had so much positive feedback about you and the tasting.

Help the Hospices, London

I recently spent a brilliant two hours at a School of Booze beer tasting evening. I was so impressed by the quality of the beers and Jane Peyton’s knowledge, enthusiasm, and love of the topic of beer.

Nick Lambert, London

Jane was very entertaining, engaging and interesting to listen to. We received very positive feedback from the delegates and we found her a pleasure to work with.

Tina, Q Straint

Thank you very much indeed for the beer tasting session. It was really excellent and the staff have told me how much they enjoyed it. It was a revelation just how rich and varied beer could be.

Elizabeth Aitken, London School of Economics

Nobody else could replicate Jane’s humour, enthusiasm and incredible knowledge of boozing through the ages. We only wish she lived nearer and could visit us more often!

Colin Stoneley, owner Merry Harriers, Hambledon, Surrey

Jane Peyton hosted a beer tasting event for Trowers & Hamlins clients as a marketing event. It was great fun ­ Jane related lots of fascinating facts about beer history, we sampled a selection of ales that none of us had ever tasted before and everyone agreed that their appreciation of beer had increased. We had a very positive response from our clients and indeed it was so successful that we now invite Jane each year to entertain us.