We were analysing a customers email marketing the other day and noticed wuite a few things about their emails lists so I though I would compile a best practices list for keeping your email marketing list clean.

Have your newsletter followers double enter their email address. This will help to avoid any email errors and reduce the number of bounces in your email marketing campaign and lessen the changes of your account being suspended from the company you use to send out emails with. Also make sure your form is validating that the email is in the correct format as this will avoid issues later when you send out your email campaign.

Make sure you spend time to check you list for common mistakes that may have been made with the email addresses. Things like extra spaces or symbols that shouldn’t be there, maybe even typos that look obvious.

Clean out your list by separating the email addresses that don’t respond for 6 months. put them into a different and possibly less frequent campaign or change the content as the current list isn’t responding to your campaigns. Use this as an opportunity to test some new techniques or format, you never know you might just convert them to a regular reader and find a better way to promote yourself.

An obvious one, but worth mentioning is to remove any profanity from your emails, Spam Filters will block these if you aren’t on a white list of some kind.

Well that’s it for another round of tips, if you have any leave a comment.