Food ingredients Asia: the Perfect Ingredient for Success

In less than one month’s time, the Asian F&B industry will gather in Bangkok for the 22nd edition of Fi Asia

Fi Asia is the most important gathering of food and beverage ingredient leaders serving the Southeast Asian food industry. This year’s event will welcome more than 700 exhibitors from around the world, including more than 85 first time exhibitors including Olam Europe, JK Sucralose, Ganeden & Hleks. The event expects to attract more than 17,000 visitors from around the world looking to source the latest ingredients and applications. Fi Asia has seen continuous growth over the last number of editions, reflecting the robust growth of the ASEAN F&B market, while also demonstrating the value that Fi Asia presents to both visitors and exhibitors.

What’s new this year at Fi Asia?

This year’s event will be the first SMART event arranged by UBM in Asia. All badges will include NFC chips which will enable visitors and exhibitors to connect digitally. Through this tool they will be able to share contact information and collateral, which is hoped will reduce the paper usage onsite, leading to a more sustainable event. On top of this the event will also be operating a paperless registration system.

This year the event will have more onsite features than any before. Many features will return this year including the Innovation Zone, Innovation Tours and the Supplier Finder. On top of this Fi Asia has a number of new exciting features. This year includes the launch of the Start-Up Innovation Challenge, which is organised in conjunction with TISTR, Ministry of Science and Technology together with the Faculty of Agro Industry from Kasetsart University. It will give a handful of Thai start-ups the opportunity to pitch their innovative food and beverage products onsite.

The Sensory Box, organised in conjunction with Innolab is another new feature to be launched this year. This feature will give visitors and exhibitors to Fi Asia the chance to participate in a sensory evaluation experience onsite. This feature will include technical product demonstrations, cooking demonstrations and blind taste testing.

Fi Asia has also upgraded the Fi Asia event app, which is available now to download for Android and iPhone. The app allows you to browse exhibitors, interact via private messaging with other attendees, and customise and plan your agenda for the day.

Fi Asia will take place next month from 13-15 September in BITEC, Bangkok. Registration to attend is free of charge. To find out more about what’s on offer at this year’s event and to register to attend, please visit www.fiasia.com/aug.