Modern markets are often in special halls, but this is a recent development, and the rise of permanent retail establishments has reduced the need for periodic markets. Historically the markets were open-air, held in what is usually called (regardless of its actual shape) the market square (or "Market Place" etc), and centred on a market cross (mercat cross in Scotland). They were and are typically open one or two days a week.

History

The primary purpose of a market town is the provision of goods and services to the surrounding locality.[1] Although market towns were known in antiquity, their number increased rapidly from the 12th century. Market towns across Europe flourished with an improved economy, a more urbanised society and the widespread introduction of a cash-based economy.[2] The Domesday Book of 1086 lists 50 markets in England. Some 2,000 new markets were established between 1200 and 1349.[3] The burgeoning of market towns occurred across Europe around the same time.

Initially, market towns most often grew up close to fortified places, such as castles or monasteries, not only to enjoy their protection, but also because large manorial households and monasteries generated demand for goods and services.[4] Historians term these early market towns "prescriptive market towns" in that they may not have enjoyed any official sanction such as a charter, but were accorded market town status through custom and practice if they had been in existence prior to 1199.[5] From an early stage, kings and administrators understood that a successful market town attracted people, generated revenue and would pay for the town's defences.[6] In around the 12th century, European kings began granting charters to villages allowing them to hold markets on specific days.[7]

Framlingham in Suffolk is a notable example of a market situated near a fortified building. Additionally, markets were located where transport was easiest, such as at a crossroads or close to a river ford, for example, Cowbridge in the Vale of Glamorgan. When local railway lines were first built, market towns were given priority to ease the transport of goods. For instance, in Calderdale, West Yorkshire, several market towns close together were designated to take advantage of the new trains. The designation of Halifax, Sowerby Bridge, Hebden Bridge, and Todmorden is an example of this.

A number of studies have pointed to the prevalence of the periodic market in medieval towns and rural areas due to the localised nature of the economy. The marketplace was the commonly accepted location for trade, social interaction, transfer of information and gossip. A broad range of retailers congregated in market towns – peddlers, retailers, hucksters, stallholders, merchants and other types of trader. Some were professional traders who occupied a local shopfront such as a bakery or alehouse, while others were casual traders who set up a stall or carried their wares around in baskets on market days. Market trade supplied for the needs of local consumers whether they were visitors or local residents.[8]

Modern market hall in Frankfurt-Höchst, where the market dates back to at least 1356.

Braudel and Reynold have made a systematic study of European market towns between the 13th and 15th century. Their investigation shows that in regional districts markets were held once or twice a week while daily markets were common in larger cities. Over time, permanent shops began opening daily and gradually supplanted the periodic markets, while peddlers or itinerant sellers continued to fill in any gaps in distribution. The physical market was characterised by transactional exchange and bartering systems were commonplace. Shops had higher overhead costs, but were able to offer regular trading hours and a relationship with customers and may have offered added value services, such as credit terms to reliable customers. The economy was characterised by local trading in which goods were traded across relatively short distances. Braudel reports that, in 1600, grain moved just 5–10 miles (8.0–16.1 km); cattle 40–70 miles (64–113 km); wool and woollen cloth 20–40 miles (32–64 km). However, following the European age of discovery, goods were imported from afar – calico cloth from India, porcelain, silk and tea from China, spices from India and South-East Asia and tobacco, sugar, rum and coffee from the New World.[9]

The importance of local markets began to decline in the mid-16th century. Permanent shops which provided more stable trading hours began to supplant the periodic market.[10] In addition, the rise of a merchant class led to the import and exports of a broad range of goods, contributing to a reduced reliance on local produce. At the centre of this new global mercantile trade was Antwerp, which by the mid-16th century, was the largest market town in Europe.[11]

A good number of local histories of individual market towns can be found. However, more general histories of the rise of market-towns across Europe are much more difficult to locate. Clark points out that while a good deal is known about the economic value of markets in local economies, the cultural role of market-towns has received scant scholarly attention.[12]

By country

Czech Republic

Denmark

In Denmark, the concept of the market town (Danish: købstad) has existed since the Iron Age. It is not known which was the first Danish market town, but Hedeby (part of modern-day Schleswig-Holstein) and Ribe were among the first. Per 1801, there were 74 market towns in Denmark (see the full list here). The last town to gain market rights (Danish: købstadsprivilegier) was Skjern in 1958. At the municipal reform of 1970, market towns were merged with neighboring parishes, and the market towns lost their special status and privileges.

German-language area

The medieval right to hold markets (German: Marktrecht) is reflected in the prefix Markt of the names of many towns in Austria and Germany, for example, Markt Berolzheim or Marktbergel. Other terms used for market towns were Flecken in northern Germany, or Freiheit and Wigbold in Westphalia.

Market rights were designated as long ago as during the Carolingian Empire.[13] Around 800, Charlemagne granted the title of a market town to Esslingen am Neckar.[14] Conrad created a number of market towns in Saxony throughout the 11th century and did much to develop peaceful markets by granting a special 'peace' to merchants and a special and permanent 'peace' to market-places.[15] With the rise of the territories, the ability to designate market towns was passed to the princes and dukes, as the basis of German town law.

The local ordinance status of a market town (Marktgemeinde or Markt) is perpetuated through the law of Austria, the German state of Bavaria, and the Italian province of South Tyrol. Nevertheless, the title has no further legal significance, as it does not grant any privileges.

Hungary

In Hungarian, the word for market town "mezőváros” actually means 'unfortified town'. In Hungary, market towns were architecturally distinguished from other towns by the lack of town walls. The majority of market towns were chartered in the 14th and 15th centuries, and typically developed on top of 13th-century villages that had preceded them. A boom in the raising of livestock may have been a trigger for the upsurge in the number of market towns during this period. Archaeological studies suggest that the groundplans of these market towns are of a multi-street type, and they could emerge from an agglomeration of villages, the decline of an earlier urban settlement or the creation of a new urban centre.[16]

Norway

In Norway, the medieval market town (Norwegiankjøpstad and kaupstad from the Old Norsekaupstaðr) was a town which had been granted commerce privileges by the king or other authorities. The citizens in the town had a monopoly over the purchase and sale of wares, and operation of other businesses, both in the town and in the surrounding district.

Norway developed market towns at a much later period than other parts of Europe. The reasons for this late development are complex but include the sparse population, lack of urbanisation, no real manufacturing industries and no cash economy.[17] The first market town was created in 11th century Norway, to encourage businesses to concentrate around specific towns. King Olaf established a market town at Bergen in the 11th century, and it soon became the residence of many wealthy families.[18]Import and export was to be conducted only through market towns, to allow oversight of commerce and to simplify the imposition of excise taxes and customs duties. This practice served to encourage growth in areas which had strategic significance, providing a local economic base for the construction of fortifications and sufficient population to defend the area. It also served to restrict Hanseatic League merchants from trading in areas other than those designated.

Norway included a subordinate category to the market town, the "small seaport" (Norwegianlossested or ladested), which was a port or harbor with a monopoly to import and export goods and materials in both the port and a surrounding outlying district. Typically, these were locations for exporting timber, and importing grain and goods. Local farm goods and timber sales were all required to pass through merchants at either a small seaport or a market town prior to export. This encouraged local merchants to ensure trading went through them, which was so effective in limiting unsupervised sales (smuggling) that customs revenues increased from less than 30% of the total tax revenues in 1600 to more than 50% of the total taxes by 1700.

Norwegian "market towns" died out and were replaced by free markets during the 19th century. After 1952, both the "small seaport" and the "market town" were relegated to simple town status.

England and Wales

The Fish Market at Hastings Beach by Joseph Mallord William Turner, 1810

From the time of the Norman conquest, the right to award a charter was generally seen to be a royal prerogative. However, the granting of charters was not systematically recorded until 1199.[19] Once a charter was granted, it gave local lords the right to take tolls and also afforded the town some protection from rival markets. When a chartered market was granted for specific market days, a nearby rival market could not open on the same days.[20] Across the boroughs of England, a network of chartered markets sprang up between the 12th and 16th centuries, giving consumers reasonable choice in the markets they preferred to patronise.[21]

Prior to 1200, markets were often held on Sundays, the day when the community congregated in town to attend church. Some of the more ancient markets appear to have been held in churchyards. At the time of the Norman conquest, the majority of the population made their living through agriculture and livestock farming. Most lived on their farms, situated outside towns, and the town itself supported a relatively small population of permanent residents. Farmers and their families brought their surplus produce to informal markets held on the grounds of their church after worship. By the 13th century, however, a movement against Sunday markets gathered momentum, and the market gradually moved to a site in town's centre and was held on a weekday.[22] By the 15th century, towns were legally prohibited from holding markets in church-yards.[23]

The Fish Market by Joachim Beuckelaer, c. 1568

Archaeological evidence suggests that Colchester is England's oldest recorded market town, dating to at least the time of the Roman occupation of Britain's southern regions.[24] Another ancient market town is Cirencester, which held a market in late Roman Britain. The term derived from markets and fairs first established in 13th century after the passage of the Magna Carta, and the first laws towards a parlement. The Provisions of Oxford of 1258 were only possible because of the foundation of a town and university at a crossing-place on the River Thames up-river from Runnymede, where it formed an oxbow lake in the stream. Early patronage included Thomas Furnyvale, lord of Hallamshire, who established a Fair and Market in 1232. Travelers were able to meet and trade wares in relative safety for a week of "fayres" at a location inside the town walls. The reign of Henry III witnessed a spike in established market fairs. The defeat of de Montfort increased the sample testing of markets by Edward I the "lawgiver", who summoned the Model Parliament in 1295 to perambulate the boundaries of forest and town.

The English system of charters established that a new market town could not be created within a certain travelling distance of an existing one. This limit was usually a day's worth of travelling (approximately 10 kilometres (6.2 mi)) to and from the market. If the travel time exceeded this standard, a new market town could be established in that locale. As a result of the limit, official market towns often petitioned the monarch to close down illegal markets in other towns. These distances are still law in England today. Other markets can be held, provided they are licensed by the holder of the Royal Charter, which tends currently to be the local town council. Failing that, the Crown can grant a licence.[27]

As the number of charters granted increased, competition between market towns also increased. In response to competitive pressures, towns invested in a reputation for quality produce, efficient market regulation and good amenities for visitors such as covered accommodation. By the thirteenth century, counties with important textile industries were investing in purpose built market halls for the sale of cloth. Specific market towns cultivated a reputation for high quality local goods. For example, London's Blackwell Hall became a centre for cloth, Bristol became associated with a particular type of cloth known as Bristol red, Stroud was known for producing fine woollen cloth, the town of Worsted became synonymous with a type of yarn; Banbury and Essex were strongly associated with cheeses.[28]

A study on the purchasing habits of the monks and other individuals in medieval England, suggests that consumers of the period were relatively discerning. Purchase decisions were based on purchase criteria such as consumers' perceptions of the range, quality, and price of goods. This informed decisions about where to make their purchases.[29]

A "market town" may or may not have rights concerning self-government that are usually the legal basis for defining a "town". For instance, Newport, Shropshire, is in the borough of Telford and Wrekin but is separate from Telford. In England, towns with such rights are usually distinguished with the additional status of borough. It is generally accepted that, in these cases, when a town was granted a market, it gained the additional autonomy conferred to separate towns.[31] Many of the early market towns have continued operations into recent times. For instance, Northampton market received its first charter in 1189 and markets are still held in the square to this day.[32]

Ireland

Market houses were a common feature across the island of Ireland. These often arcaded buildings performed marketplace functions, frequently with a community space on the upper floor. The oldest surviving structures date from the mid-17th century.

Scotland

In Scotland, borough markets were held weekly from an early stage. A King's market was held at Roxburgh on a specific day from about the year 1171; a Thursday market was held at Glasgow, a Saturday market at Arbroath, and a Sunday market at Brechin.[36]

In Scotland, market towns were often distinguished by their mercat cross: a place where the right to hold a regular market or fair was granted by a ruling authority (either royal, noble, or ecclesiastical). As in the rest of the UK, the area in which the cross was situated was almost always central: either in a square; or in a broad, main street. Towns which still have regular markets include: Inverurie, St Andrews, Selkirk, Wigtown, Kelso, and Cupar. Not all still possess their mercat cross (market cross).[37]

Square in front of St Giles' Church, Elgin, is the site of a medieval market

Orkney Auction Mart, Hatston Industrial Estate

Weekly Farmers' Market at Castle Terrace

In art and literature

Dutch painters of Antwerp took great interest in market places and market towns as subject matter from the 16th century. Pieter Aertsen was known as the "great painter of the market"[38] Painters' interest in markets was due, at least in part, to the changing nature of the market system at that time. With the rise of the merchant guilds, the public began to distinguish between two types of merchant, the meerseniers which referred to local merchants including bakers, grocers, sellers of dairy products and stall-holders, and the koopman, which described a new, emergent class of trader who dealt in goods or credit on a large scale. Paintings of every day market scenes may have been an affectionate attempt to record familiar scenes and document a world that was in danger of being lost.[39]

^Fletcher, O., The Making of Western Europe, Vol. II The First Renaissance, 1100-1190 AD, London, John Murray, 1914, pp 41-42

^óLaszlovszky, J.,Miklós, Z., Romhányi, B and Szende,K., "The Archaeology of Hungary’s Medieval Towns," in Hungary's Archaeology at the Turn of the Millennium, Zsolt, V. (ed.), Department of Monuments of the Ministry of National Cultural Heritage, 2003, pp 368-372