ASUS has developed a unique framework that unites our global workforce and helps all ASUS employees excel in both their professional and personal lives. It establishes a common language for bringing together our international and diverse workforce of more than 14,500 employees, spread across 62 global offices. We call this framework ASUS DNA. In the ASUS DNA framework, there are four pillars that provide touchstones for success as individuals and as an organization. When combined, they help keep our global organization focused on its primary goal of becoming the world’s most admired innovative leading technology enterprise in a new digital era.

The world’s most admired innovative leading technology enterprise in a new digital era

Focus on Fundamentals & Results

Lean Thinking

Innovation & Aesthetics

Humility / Integrity / Diligence / Agility / Courage

Focus on Fundamentals & Results

To ensure a holistic approach to design and innovation, ASUS encourages every employee to pursue each project by looking at it from every possible angle, which ultimately results in incredible quality and user-friendly functionality.

Lean Thinking

ASUS encourages open communication across all levels of the organization, in a continuous effort to improve efficiency throughout the different stages of design, development and production. We’ve also incorporated the principles of Lean Six Sigma, which help create efficiencies and conserve resources, in turn leading to lower costs.

Innovation & Aesthetics

Like the perfection-seeking artist, ASUS seeks to create solutions that are both beautiful and practical. This meticulous attention to detail, along with a customer-focused approach, enables us to fulfill our commitment of delivering incredible experiences to people everywhere.