A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.

In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.

Getting creative work reviewed and approved is an often overlooked business process that’s carried out every day in businesses of all sizes and in all industries across the globe. The good news is that review and approval is a process that can be greatly improved with online proofing, yielding tremendous benefits to both the individual worker and the organization.

Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.

In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, you’ll know how to build a team that works best for your business — even if it is just one person.

This ebook will alleviate the challenges of creating effective and quality content in today's new SEO landscape. We'll touch on the history of the Google algorithm updates, discuss Panda 4.0 and 4.1, and break down the state of content marketing and the emergent best practices.

Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships.
Consumers don’t see social as a “marketing channel”. They just view it as part of their
communications; it’s embedded in their daily mobile and digital experiences.
Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact

This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.

Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.

Conductor's research of more than 380 enterprise search marketers and interviews with numerous SEO professionals finally reveals what separates the 'best-in-class' from the 'laggards.' Best-in-class cite early SEO involvement in content, greater maturity in reporting with the use of advanced techniques such as keyword segmentations, data mash-ups and the use of advanced technology in their reporting workflow, and a stronger commitment to organizational evangelism than their laggard colleagues.