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Macy's & Michael Kors Top The List Of The Most Facebook-Savvy Brands: Are You Fans?

Need good reason to "like" major fashion brands like Macy's and Michael Kors even more? They're some of the most socially-engaged companies on Facebook, according to the results of a just-released study...

The L2 Facebook IQ Index is a report by the digital think tank that "attempts to quantify the Facebook competence of 100 iconic brands across Beauty, Fashion, Specialty Retail, and Watches & Jewelry...assessing the brand's competence on the world's largest digital platform." In other words, just how much social engagement does the brand have with its fans?

L2 measured the prestige brands and handed out scores ranging from "Genius"--Macy's snags the top spot, while Michael Kors tied with Lancome for third place--to "Challenged" and "Feeble." (Sorry, Miuccia--according to founder of L2 and NYU marketing professor Scott Galloway, "Notorious digital lagger Prada finally joined the facebook party in January 2012, moving from "Feeble" to "Average"). The thinking behind the study is that the more engaged a brand is with its fans, the more value the company will have for shareholders.

Tell us, dolls...do you spend a lot of time on the Facbeook pages of your favorite brands? Which ones do you interact with the most? And does that make you more likely to buy their products? Tell us which Facebook pages you're a fan of--and the ones you visit most often! And if you want to learn more about the study, the full list, as well as a short video explaining the rankings, is available at L2thinktank.com.