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Over the last few month’s we might say there been much ado about Graph Search. Not familiar with it? Fear not, for Facebook’s Graph Search can help you reach more targeted audiences for your offerings. Succinctly stated, the beauty of Graph Search is that it allows a user to find a list of all…

Ask the experts and they’ll tell you that if you want to improve your business blog, you gotta regularly power it with high-quality content. While none of the tips below are intended as replacement for a consistent flow of engaging, relevant and informative content, they can help you improve the…

If 2013 was the year of content, in 2014 distribution of good content will take centre stage. A Forrester report, titled, “Put Distribution at the Heart of Content Marketing’ (it’s a paid product) demonstrates that only 36 percent of marketers who use content feel they use it effectively. While investment in…

The more things change, the more B2B companies become media companies. Forgive our crappy reinvention of the old adage, but the fact is B2B marketers are betting the farm on content. They’re spending more time strategizing about it, and more resources pumping it out. Makes sense, since content marketing is…

A whole bunch goes wrong in PR. More than most practitioners would care to admit. It’s because, as a process, PR is variable, uncertain, heavily dependent on human beings and their dumbass whims. As someone whose agency has dealt with its share of idiot clients, I want to tell the…

New = good. Strange statement from us, since at this agency we are a gang of sentimental bastards. “New = good in an SEO context”, is how the above should read. Every time you add new content to your blog, a new URL is born. Mazel Tov!Every new URL presents…

Instagram is a social sharing medium that allows people to take photos, add professional looking filters and share them across the internet. However, like other social media channels, marketers can harness the medium to create active communities, build their brands and generate demand for their products. More and more brands…

The Romans had mad reach. Your B2B content should too. A recent report released by Forrester Research called ‘Put Distribution at the Heart of Your Content Marketing’ shows the strong correlation between content distribution strategy and reach. If you are a B2B marketer, here are some steps to help you…

In June 2013, Twitter announced plans to launch an experimental retargeting program. Moving forward with the idea, the social media site has launched a new advertising platform ‘Tailored Audiences’ that allows businesses to target ads on Twitter at users who have also visited their websites. Facebook, too, has tasted success…

According to a report by Starcom MediaVest Group and Mashwork, social media is playing a key role in IT purchases. The study, ‘B2B Technology Decision Journey,’ analyses social media conversations among 500 business and IT decision-makers. The study segmented various stages of the technology-purchase cycle from awareness to post-purchase and…