Jordan Brand Have had Enough of Sneaker Reselling

Not limited.

I don’t know what the team at Jordan Brand are smoking and I’m not sure I want any of it, either. Their creative team looks to have gotten a little bit weird with this new release, labelled “No L’s”

These are covered in wording, including “Wear Me” on the tongues, “No Photos” on the heels, “Please Crease” on the toes, “Sorry, This Pair Is Not Numbered” on the inner lining of left shoe, and “General Release” on the right. “Not For Resale” on the midsole, and “No L’s” printed on the insole.

They obviously want everyone to have a pair of these, clearly stating that they want people to wear, crease and definitely not resell these, because, well, they’re not limited. In fact, it’s said there will be well over 1 million pairs of these produced.

Prepare the outlets.

But consider this: If Jordan Brand really wanted people to take no L’s, they’d have released more pairs of pretty much every release this year

The Air Jordan 1 Retro High OG NRG “No L’s” is rumored to release this December, alongside a red pair. Stay tuned for more details on both.