Monthly Archives: May 2013

It’s the “ONE THING” that “CHANGES EVERYTHING” and “COMMUNICATION” – Combined, these Form the Foundation to Creating Exceptional Results. [ Part 1 of 2 ]

PART 1-A: After starting Apple Computer in 1976, Steve Jobs was essentially fired by the Apple Board of Directors in 1985. It wasn’t until 1998 that Jobs came back, took control and saved Apple from bankruptcy.

Here’s the “ONE THING” that “CHANGED EVERYTHING” for Apple and YOU can use it as part of your foundation for creating faster growth, increasing profitability and getting you more time away from the business to enjoy those things that are most important to YOU:

Getting Rid of the Distractions and Focusing on the Real Opportunity.

When Steve Jobs came back to Apple, he terminated projects known as “Newton”, “Cyberdog” and “OpenDoc”, and forced the MacIntosh clone makers out of business. Then he focused his resources on the iMac and the iTunes/iPod, which became the basis for the iPhone, “Invention of the Year – 2007” and the iPad.

Yes, the 1 thing that changes everything is getting rid of ALL the lesser opportunities and distractions. DECIDE NOW TO FOCUS ON JUST “1 THING” – the 1 thing that will, when accomplished, lead to the next 1 most important thing that will make all the difference between where you are now and where you want to be.

PART 1-B: In the late 1960’s, two PhD human communication researchers, John Grinder and Richard Bandler, developed what we now call NLP or neurolingistic programming. Popularized by Tony Robbins, NLP was based on the simple principle that “Communication is defined by the response that it gets.”

Thus, the burden of fully 100% of the response of any relationship outcome is on the person that initiates the communication.

Now for business purposes, let’s meld these two concepts together: Planning Communication based on the outcome you want and Focus on the 1 thing that is the most important thing, so that it gets your full attention.

Putting (A) and (B) together will make all the difference in the result. It’s what enabled us to grow 100% in revenues and profits year over year in the federal construction business for 9 years running.

This concludes Part 1 of 2. In Part 2 of 2, you’ll discover the 1 secret about the type of contract that can deliver the same kind of results for you – triple digit growth in any economy.

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