Lessons learned from the Apple-Google privacy fight

Rob Enderle |
June 8, 2015

In the battle between Apple and Google, columnist Rob Enderle writes that the real issue worth noting --and one we all should be backing Apple on -- is privacy.

For the keyboard phone folks, their products were far safer to use and they were generally better communications devices, at first. For Apple, it is largely because Apple doesn't sell its customers information and aggressively defends privacy consistent with its executive's beliefs. It believes privacy is important and carry that belief to its clients, which in sharp contrast to Google. Tim Cook is teaching a lesson here, and we should all stop for both professional and personal reasons to learn it.