“Our balanced approach to handling ICO projects and enquiries allows legitimate innovators to navigate the regulatory landscape and so launch their projects in a way consistent with our laws protecting investors and the integrity of the financial system."

According to FINMA’s press release, the creation of the guidelines was prompted by an increasing number of ICOs taking place within Switzerland, in conjunction with the lack of clarity about how or whether they should be regulated, noting that “[c]reating transparency at this time is important given the dynamic market and the high level of demand.”

FINMA writes that currently there is currently no ICO-specific regulation in place or “consistent legal doctrine” for handling ICOs in the country.

In order to assess future ICOs and determine which laws apply, FINMA says it will break ICO tokens into three categories: payment tokens, utility tokens, and asset tokens.

Most ICO regulation globally comes with a warning to investors about the potential of encountering fraud when participating in this relatively new fundraising approach. FINMA’s press release ends by drawing attention to the risks associated with ICOs in terms of the market’s price volatility and the potentially uncertain legal nature of contracts made with Blockchain technology.