What is Marketing?

Marketing is: The Total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping storing and selling.
~ Dictionary.reference.com

Bio From Amazon Profile:
A Modern Day Renaissance Man, Richie Frieman has had a career spanning everything from professional artist, to columnist, to journalist, entrepreneur, inventor and even professional wrestler. With the release of Terple, Frieman is quickly becoming one of the most poetic and talented voices in children’s literature today. “Terple – Always Dream Bigger” (Trust Your Cape Publishing) is the follow up to Frieman’s 2008 release, “Terple – The Sky Is Just The Start”.

“Terple – Always Dream Bigger” is a winner of The 2012 Gelett Burgess Children’s Book Award for Best Poetry and Rhyme book, as well has been awarded the Literary Classics Seal of Approval. An avid philanthropist, Frieman uses Terple to give back to those in need by offering a portion of his profits from his book sales (for the life of it) to a different charity every month.

Believing that every great idea starts with a pen, paper and a vision, Frieman launched his award winning internet magazine The Pen’s Eye View (www.PensEyeView.com) on April 1, 2007. To date, PensEyeView.com has featured over 1,000 consecutive interviews with a different artist, musician, and visionary from all over the globe – a different one every 48 hours – from emerging artists to Grammy winners.

Frieman was awarded a Laureate medal at the 2008 Computerworld Honors Program (formerly known as the Smithsonian Award). He is the youngest recipient of this award and PensEyeView.com is the smallest company to ever have this honor bestowed on them.

Frieman is also known as The Modern Manners Guy for QuickAndDirtyTips.com (Macmillan Publishing) – a humorous weekly column and podcast about manners and etiquette. Inventing and entrepreneurship has also been one of Frieman’s passions, having launched his revolutionary fashion accessory called Collar Keeps which helps eliminate the fly away collar on dress shirts. He is also the Co-Founder of Charm City Babies, a vintage rock n’ roll, pop culture inspired baby clothing line.

Along with Frieman’s work in the arts, he has been known as the professional wrestler, “The Thrill From Israel” Buster Maccabi since 2000, having won more than a dozen titles in various federations throughout the country. Please visit www.RichieFrieman.com and on Twitter @RichieFrieman

Author Robert Landori joins BookGoodies hosts Deborah Carney and Karen Garcia to discuss writing, publishing and all things book related. Quite a fascinating story unfolds in our interview.

ABOUT THE AUTHOR
Robert is a Hungarian born author and international public accountant, and M&A specialist. He was once held in solitary confinement in Castro’s Cuba on espionage charges and now writes international thrillers.

Professionally, he is not allowed to divulge the details of the experiences he has harvested during years of living in the secretive environment of commercial chicanery, international intrigue and double dealing. So he fictionalizes them to share them with his readers.

Robert Landori wrote FATAL GREED after one of his clients, who manufactured surgical glue from bovine blood, ‘forgot’ to pay commission on a $10 Million financial package that was arranged for him.
In this thriller novel, two partners fabricate the glue – you guessed it – from cows’ blood. They accidentally infect a batch with new variety, human Mad Cow (Creutzfeldt-Jakob) Disease that gets shipped out to hospitals world-wide. The good partner is all for reporting the accident to the World Health Organization to contain the spread the disease (for which there is no cure), but the bad partner insists on suppressing the problem.
They fight. The bad guy kills the good guy and disappears after bankrupting their company. Some of the infected glue inventory falls into terrorist hands who plan to use it as a Weapon of Mass Destruction, but dare not do so before assuring themselves of a supply of vaccine against the disease. They fear killing their own people. Unfortunately, no such vaccine has been perfected as yet.

The second in this crime novel series, the recently released MAYHEM ON THE DANUBE, is about a young Canadian scientist who is working in his Hungarian laboratory on perfecting just such a vaccine. The terrorists kidnap him and set him to work at a hidden facility on the banks of the Danube. He refuses to cooperate so they kidnap his mother as well. Robert Lonsdale, a contract officer with the CIA’s Counter-Terrorism Division, is tasked to find and free the Canadian scientist.

Jess Loren is a consultant, strategist, speaker, and eternal “lemonade stand” purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the “largest bar crawl in America.”

Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC’s Bachelor Pad, and ABC’s The Bachelorette, where he was selected as the final contestant.Continue reading Pinterest For Business Book Interview with Jess Loren, Ed Swiderski, Kristen Micek

XpressPRESS and XpressEDIT offer branding and publicity packages for writers of fiction and non-fiction.

The services we offer for authors include:

Query Letter Writing – Congratulations. You’ve written a book! Now it’s time to pitch your book to an agent or publishing house. We understand that it’s hard to sell yourself. We’ll use your submitted summary (if you have one) or we’ll send you a series of questions that can be used as the basis for drafting a query letter that will help your manuscript get out of the slush pile and onto the sales shelf.
Synopsis Writing – Many agents and editors require a book synopsis as part of your query package. We’ll write a one-page capsule of your book that will leave the reader wanting more. Perfect for agents, publishers or Amazon sales pages.

Outline – As part of a marketing proposal, agents and publishers often need an outline that provides colleagues or sales staff information about your book and its trajectory. We’ll work from your rough outline or the full manuscript with the goal of delivering an easy-to-read chapter by chapter outline of your novel or work of non-fiction.

Reading Group Guide Discussion Questions – Whether you are self-publishing or going with a conventional publishing house, a reading group guide and/or book club discussion questions are great ways to initiate meaningful conversations about your book. We’ll develop a list of ten questions based on the theme, messages and moral issues presented.

Press Releases – Congratulations on publishing your book. It’s now time to stop typing and start promoting your book. Making the transition from writer to salesperson is hard for some authors but it’s a necessary evil. Often, the number of books you sell determines whether a publisher will print the next book in a series, a second novel, or work of non-fiction. Let us help you with a press release that establishes your platform or positions you as an expert in your field (for non-fiction book authors). For writers of memoir and fiction, we’ll help tell your personal story as a writer to build an audience for your work.

Author Bio:
Van Wallach is a writer in Westport, Connecticut. A native of Mission, Texas, he holds an economics degree from Princeton University. His work as a journalist has appeared in Advertising Age, the New York Post, Venture, The Journal of Commerce, Newsday, Video Store, the Hollywood Reporter, and the Forward. Van has been a regular contributor to the Princeton Alumni Weekly since 1993 and is the webmaster for the Princeton Class of 1980. He contributed a chapter on home-video economics to the second edition of The Movie Business Book. A language buff, Van has studied Spanish, Portuguese, Russian, Yiddish and Hebrew, although he can’t speak any of them.

Author John Salat joins BookGoodies host Deborah Carney to discuss writing, publishing and all things book related. Additional note from Deborah: I have a copy of this book that I am excited to read and review, so keep watching for that review!

What inspired you to write your memoir?
We are really explores of consciousness as finding the right way to dive into this pool stream is the mastery. Everyone must find there own path that authentically resonates with them. For me, my book had generate with what I am passionate, what I teach and what I do as a dream mantra. I picked Tao as theme of my life because Tao translates the organic ways of “Life Path”

Creation is our souls path as writing draws forth our experiences and expressions to say what we get to say unstoppably and contently.

Yet, it is still deeper than that of Tao. My secret to having creative depth and imagination is “Meditation”. From meditation as the primary medium, I write to refine my visions with thoughts.

About your Book:
Tao Art of Flow book dives into a soul felt journey. It mixes fiction and non-fiction into different chapters using meditation memoirs, spiritual and cultural travels and people into my quest that packages into one solid descriptive package. The book breaks down into unique consecutive parts:

Part 1: The Author’s Journey in Flow, Part 2: Story Preamble, and Part 3: The Immerse Journey (A Short Story Of my Dreaming Life) The information below is just 1/10 the info that is packed in my 95,000 word book into 42 contemplative chapters.
If you want to: • Experience deeper dimensions of a powerful being • Allow your spirit to Flow effortlessly and timelessly • Pleasantly watch miracles pour daily through your life, then Tao art of Flow is for you.

When pioneering human consciousness, we form as social innovators, visionaries and spiritual evolutionist. Whether you’re a coach, C.E.O, teacher or leader, this book profoundly opens fresh insights of laying these new foundations for your life. With this groundwork, the soul can expand having rich deep experiences, instead of letting these idle expressions rest quietly beneath our complex lives. Opportunities will further draw the soul inspirationally to touch life from a whole new world experience.
You will be touching everyday life situations responsibly through exploring a series of distinctions, open inquiries with warm reflective moments. This wisdom profoundly ignites while discovering your ways to hold this conscious path wide open. Through the natural course-ways, the soul begins powerfully to liberate and honor what it really needs. Accepting these magical synchronicities creates more than just meaningful coincidence; it taps intimately with having extraordinary experiences

Author Bio:
We all have a story, yet we are more than any story that defines us.

For example, I am a certified Transformational Leader (CTL), certified Reiki Master (CRM), seasoned Tai Chi and Qi-gong instructor and registered Sidha®. As a teacher of energy medicine and a mastery of Energy Mind/Body flow, I utilize these 30 years of personal experience in bio-energetic healing stemming from living Tao principles.

I could tell you that my classes and workshops on the Living Tao, Tai Chi, Qigong, meditation, communication, and Reiki healing, have been attended by many famous people – including actors, producers, writers, doctors, politicians and some of the leading health practitioners in the country.

Or I could tell you that I am known by many as a Zen architect, and by others due to the national exposure I received through radio, television, and print publications as a creator of meditative music, and other healing creative arts. As a visionary to creativity, so is my mission to influencing the world with fresh insights.

But, if you were to ask me how I might define myself right now in this moment, I would tell you that I am an “Explorer” who has set sail on a lifelong journey to access ancient wisdom. And I would tell you that my passion is to act as a “Guide to the Inner Worlds” for others who wish to explore their own inner territory.

There is an entire world within, right at the tip of your consciousness that is just waiting to gift you its treasures. Life can be much more fulfilling and exciting than most people are led to believe. Just as my gifts have been revealed to me, your gifts will be revealed to you, and to the world, when you awaken to who you truly are.

To deepen your personal exploration, I offer you in igniting your Soul by accessing this vast energy pool and resurrect the magic of your being.

How did you decide how to publish your book and where is it published through:
I choose Outskirts Press. I looked at complete self publishing package to streamline my time and allow delegation to take place for those who do what they do best.

Pamela is the author of the highly acclaimed collection of short stories, Southern Fried Women. Born a coal miner’s granddaughter and raised by a tribe of wild Pentecostals and storytellers, Pamela is an award-winning, multi-published author who loves to write about religion and spirituality with mystical twists she unearths from her family’s history. As a young adult she was married to a megachurch ministry team member and attended years of megachurch services. She has taught at many writing conferences, and speaks to book clubs, women’s groups, national and local civic organizations, and at churches across the country. More than a decade in the writing, Televenge is her debut novel. She lives in Ohio with her husband, Michael, and is working on her next novel. To learn more about the author, visit www.pamelakingcable.com.

About the Book:
In WEIGHTY ISSUES: Getting the Skinny on Weight Loss Surgery, noted surgeon Dr. Scott Cunneen, director of bariatric surgery at Cedars-Sinai Medical Center in Los Angeles, gives you his undivided attention, taking the time to answer all your questions about something that can forever change your life! The tone is informal and conversational. The information comes from a doctor who has performed thousands of these operations at a world-renowned medical center. You are sitting across the desk from him in his office. You’re the only one in the room. Go ahead, ask him anything!
He’ll talk to you about gastric bypass vs. Lap Band vs. “the sleeve.” What you can expect with each surgery and what kind of commitment and lifestyle changes are expected of you. Improvement or
even resolution of diabetes, hypertension, heart disease. Reclaiming your health. Your energy. Your mobility. Actually increasing your life expectancy.

Good thing he likes to talk. And listen.

Nancy Sayles is Dr. Cunneen’s co-author on WEIGHTY ISSUES.

Author Bios:
Scott A. Cunneen, MD, FACS, holds a bachelor’s degree from the University of Notre Dame, a master’s degree in physiology from Georgetown University and a master’s degree in human nutrition from the Columbia University College of Physicians and Surgeons. He earned his medical degree from Georgetown University, where he was awarded membership in the medical honor society, Alpha Omega Alpha. A Fellow of the American Society of Metabolic & Bariatric Surgeons, Dr. Cunneen is often called upon to teach laparoscopic procedures throughout the United States and abroad.

Co–author Nancy Sayles Kaneshiro is also the co-author of BABY: An Owner’s Manual, with Dr. Bud Zukow. A veteran book publicist, she heads up The Sayles Organization in Woodland Hills, California.

From The Indie Exchange Website:
The Indie Exchange is a collaborative project run by Donna Brown and Coral Russell which aims to bring readers and authors together. Authors can offer guest posts and books for review, readers can share their book reviews and interview authors. The Indie Exchange offers a central hub where all blog posts can be published so you don’t need to run your own blog if you want to review works or get your ideas seen.

What inspired you to write your memoir?
Several things inspired me to write my memoir. First, I was born in Berlin, Germany, of Polish Jewish parents, fled the Nazi regime with my parents, and came to the US, where I became a founder of the second wave of the women’s movement. Second, I played a historic role at the Equal Employment Opportunity Commission (EEOC) in interpreting the provisions of Title VII of the Civil Rights Act of 1964, which, among other things, prohibited employment discrimination based on sex. Third, I was a founder of NOW (National Organization for Women). And, finally, my parents were born in Piltz, a village in Poland, and lived a lifestyle that was gone and I wanted to preserve the record of their lives and mine.