Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.