I cover the film industry, independent film-making, and the creative economy for Forbes. I'm an L.A. based cultural journalist and have written for L.A. Times, L.A. Magazine, Hollywood Reporter, Nylon Guys, Filter Magazine, NME, among others. I'm the managing editor/producer of Artbound, the Emmy-nominated television show and arts journalism platform on KCET public media. I've been a regular contributor to public radio. In addition, I teach entertainment journalism at the University of Southern California and Loyola Marymount. Feel free to follow me on Twitter: @drewtewksbury or keep up with my latest articles, online features, radio pieces and documentaries at drewtewksbury.com

'Jupiter Ascending' Release Suddenly Moved From July 2014 To February 2015

The big budget sci-fi flick Jupiter Ascending has been dropped from the summer movie lineup.

The $150 million film starring Channing Tatum and Mila Kunis was slated to open on July 18th, but will now debut February 6, 2015, according to Hollywood Reporter. Visual effects delays have been cited as the main reason for the push back move on the film co-financed by Warner Bros. and Village Roadshow and created by Lana and Andy Wachowski. Jen Yamato at Deadline reports that ”the Wachowskis needed more time to complete visual effects work on their CG-heavy space epic, which spans intergalactic worlds and follows the story of a woman (Kunis) who links up with a space warrior (Tatum) and learns she’s the heir to Earth. ”

The new release date for the film also means that Warner Brothers’ Liam Neeson-fronted hitman movie Run All Night, will also need to be rescheduled, as the film was previously slated to be released on that day.

Channing Tatum in “Jupiter Ascending”

The date shuffle largely affects the marketing budgets for films, who have to rebrand and relaunch an entire campaign around a new date. Last minute film rescheduling is not unprecedented, and sometimes does not affect the end box office results, writes Pamela McClintock of the Hollywood Reporter:

“At the 11th hour, Paramount pushed G.I. Joe: Retaliation from its 2012 summer berth to March 2013 with no apparent downside in terms of the movie’s performance. The sequel took in $375.7 million worldwide, besting the first G.I. Joe ($302.5 million). In an even more famous move, Paramount pushed back the release of World War Z, which went on to become a global blockbuster.”

Post Your Comment

Post Your Reply

Forbes writers have the ability to call out member comments they find particularly interesting. Called-out comments are highlighted across the Forbes network. You'll be notified if your comment is called out.