health-monitoring technology

NewCo CEO John Battelle was there when HotWired put up the world’s first banner ad, and his bestselling business book “The Search” explained how Google and its rivals transformed our culture. Now the Sovrn Holdings chairman and Axciom board member tells WIT Strategy Partner Bill Brazell that ad tech is the processing layer for the… Continue reading »

Wearables are turning our daily health routines into a game, simultaneously making it easier for us to track and share our health data. It’s the next “big thing,” but how big is it? The growing trend of wearable devices, like FitBit and Jawbone, makes it possible for consumers to access their medical information, monitor their… Continue reading »