3 Important Elements of Great Web Design

By Saba SEO, 9:00 am on February 18, 2019

Web design is a difficult skill to master, but anyone can understand the basics. Having an attractive and easy-to-use website is crucial for keeping potential customers engaged. The San Diego web design experts at Saba SEO offer these three essential elements of strong web design.

1. Layout

Many people decide whether to remain on a website within seconds of viewing it. It’s important to make a strong first impression so your customers want to engage with your content. Your website should be clean, accessible, and simple to navigate. There should be enough whitespace that the other elements of your site don’t overwhelm the visitor. Photos and graphics can be interesting and engaging, but they should all complement each other to create a cohesive design.

2. Font and Color Scheme

The font should be large and clear enough that it’s easy to read. Many designers use different fonts for headings or accented text, but you shouldn’t use more than two or three fonts. Although the font should be normal and easy to understand, it may be wise to avoid commonly used fonts such as Times New Roman or Arial. Choosing a unique font can help your site look fresher. The best color scheme for your site depends on your industry and target audience. For example, a website meant for teens or young adults could use bold, bright colors, but a website for a law firm should use darker or deeper colors to signify professionalism.

3. Mobile Design

A large percentage of your website’s visitors will likely be on mobile devices, so having a strong mobile design is essential. The easiest way to ensure your site works well on mobile devices is to use responsive design, which will make your website fit perfectly to any screen size. You could also design a separate mobile site, but it should include the same content as your desktop site. Most importantly, your site should be as easy to read and navigate on small mobile screens as it is on desktops.

Whether you need expert assistance with web design, search engine optimization, or social media marketing, Saba SEO can help. We are a premier San Diego SEO company with more than ten years of experience in SEO, search engine marketing, and website development. Our digital marketing experts can create a responsive, mobile-friendly website for your business and provide high-quality content designed to attract new customers and boost your online ranking. Give us a call today at 858-277-1717.