Individuals spent $40 billion on Apps in first half of 2019

According to a report published by Sensor Tower, the total amount spent on smartphone applications in the first of this year, i.e. H1 2019 comes down to almost $40 billion. The spending figure combines the spending on both the platforms, Google Play Store and Apple App Store.

Compared to the spending figures for the last year, it represents a 15 percent increase for the same time period. This hints that we could witness a new record in terms of app spendings once the report of H2 2019 also gets published.

Comparing the two of the biggest app stores, the iOS App Store accounted for $25.5 billion of the total app spend, which is almost 45% higher than what Google Play earned, $14.2 billion.

The gaming category applications account for the highest-earning apps, bringing in around $29.6 billion. Arena of Valor (aka Honor of Kings) from Chinese giant Tencent Games comes at the top top of list raking in $728 million across iOS and Android. The second position was grabbed by Fate/Grand Order with $628 million in revenue. This was followed by Monster Strike which managed to earn $566 million.

In terms of most downloaded applications across both the platforms continue to be led by WhatsApp, Messenger, and Facebook, grabbing the first, second, and third spot respectively. In the fourth and fifth position were taken by TikTok and Instagram.