Testing, Testing, Tested: Colin Ellard

Visitors to the BMW Guggenheim Lab, New York, were invited to participate in neighborhood walks designed to test their emotional and physiological responses to a series of public spaces near the Lab. Colin Ellard, research psychologist and professor at the University of Waterloo, Ontario, and author of You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall, outlines the methodology and initial results of the research.