Slides in this set

Slide 1

Slide 2

Semiotic You know this. The posh name for the art of analysis] finding the Signifier and Signified (Denotations and Connotations) in an image.Try to find one of each in this pic? What do they say about the film? Bonus round: These signs don't necessarily have one fixed meaning; if something has several then it's polysemous, e.g. the bird's positioning on the right could mean that it's prominent in the future, or that's it's very real, or any combination of the two. Polysemy! Go impress your examiner.…read more

Slide 3

Narrative[Take your pick: structures BUT WAIT!Todorov And character Parts: 4 Background-Problem-Solution-EvaluationLabov Parts: 6 structures can also apply to images, baby! Narrative typesAbstract: What and why (set-up)Could be useful:Orientation: EstablishesThe characters (who)is narrative image and begins what the plot we think of (how); contextComplicating Action: see before we actually Disequilibrium, the film.It ise.g. the bad guy film's kidnaps image princess. or identity, andOhhow noes! it isEvaluation: Impacts, branded.It comes e.g. from good the guypublicity direct sets out to find her, plot surrounding exposition a film (ie its marketing ­Resolution: End result,the poster, trailer, video e.g. princess release etc)gets andrescued, also from bad wordguyofgets duffed mouth.It up particularlyCoda: Wraps draws onup lose the ends, generic closure, of qualities e.g. they the marry film.In andwords, other get a messy divorce the marketing promotes the film's genre signifiers in order to exploit the audience's desire forMcKee His and familiarity Classical Structure recognition of movies ­ this brandssays thatand the film all Hollywood broadens its films have potentialsome similarities, like external > internal conflict, 1 > multiple protagonists, appeal.linear > non-linear time, causality > co-incidence... And others.…read more

Slide 4

Narrative[ structuresPropp And character types His `spheres of action' are really character types. Shhhh. We have: the Hero, two Princess Father Villain Donor Dispatcher Helper & False Hero Assign these types to a Harry Potter film. Simples.Barthes And in the red corner, we have this bloke and his Binary Opposition, which states that films are based around the conflict of two opposing parties, eachwith their own ideologies and reasons. Like pirates and ninjas. Name some you'refamiliar with. Please? I have to put activities in here. While we're at it, Barthes hypothesised enigma codes too, apparently, whichare the little things that exude mystery and keep the audience interested. Youknow this though, having used them in your trailers. There are other codes too: Hermeneutic and Proairetic, which mean plot actions and ...name the other.AND BARTHES WINS, with a total of two theories to his name. Yay. Don't go yet.…read more

Slide 5

Genre and his brosWhat do you need to form a genre in a media text?Well duh. Every genre has conventions which tell you, well, what genre you're seeing.Like in action films, there are exciting chase sequences.Anywho, you wouldn't find conventions like that in a comedy film. No, you'd get Ben LIKE THIS! Man,Stiller falling over a baby or something. He does that. Right? Conventions wasn't can beapplied to all media texts, not just movies... Take magazines, thatthesea bad great film. boys Wanna are fullof genre conventions, like how Heat magazine probably has a watch the chase? lot un-posed shotsIt's ofcelebrities with, like, totally a spot or something. Ew, gross! If totally you look closer, media you'll revision.find paradigms in some media texts. Think of them as small-scale conventionsamongst certain texts. Like, using a large letter at the start of every section, and http://www.youtube.putting text into columns are paradigms of the Radio Times magazine. com/watch? v=MBIYL6URevc&feature=Go ahead, give me a paradigm of your favourite publication. Just not Nuts. relatedAnyway, you can look for conventions everywhere (you should know some) todetermine the genre of, let's say, films. Like this HANDY EXAMPLE.…read more

Slide 6

{textual metafunction[This one's my favourite. It's really simple. Hencethe bigger font (also I didn't change the default).The different positions in any image representdifferent parts in any film.Oh look, you all have a useful diagram in yourform booklets which means I don't have toexplain it. Let's just dive right in.What can you tell about this film's plot?…read more