After going through immense research, you have come to the conclusion that your existing website requires a complete overhaul to stay ahead of your competitors. Maybe you want to rebrand your business’ image. Or maybe your company has grown and it requires fresh content to attract more new prospects. Yes, the entire website redesign process depends on several reasons, however, the end game must be working on an aesthetically pleasing, functioning and simple but eye candy brief for your business. It is the efficiency of this brief will drive user and determine the success of your website design.

This blog post of ours will walk you through the website-redesign-guideline and its top 4 main phases:

Audit Your Website & Set Goal: The first step you have to consider is what you want out of your website. You must know what you want to achieve before calling a website development company to overhaul your design. This not only helps you to centralize your efforts, but it furthers lets you know if you really need a design replacement or not. Logic like ” I have the same design for prolong time”, or ” My competitors are doing it”, just aren’t acceptable reasons. Before awarding your project, set an achievable timeline and goals. The goal could include enhancing usability, boosting traffic organic traffic count, reducing bounce rates, etc. Now, design alone won’t help you to boost organic traffic, for that you need SEO services. If you want to know how SEO can boost your website traffic/ business, visit this link here.

Mobile-friendly design: The site redesign is a great opportunity for you to optimize your website for mobile devices. Smartphone searches are bigger than desktop searches. So you must take the necessary steps to present your website in small devices, or you will be missing out on a lot of traffic/ potential clients. The best approach is to go with a responsive website. Neglecting a mobile-friendly website is not an option in today’s wireless world.

Tell a convincing story: Yes, you are redesigning your website for the 21st century, however, the first and oldest rules still apply here. Tell a compelling story about your business, product or services through video, content or images that will engage your users and motivate them to take measurable action. Remember, content is the king and it will help to offer a great SERP. When you have good SERP, you will see a boost in traffic and revenue. Why? Because more than 70% of users only visit top results on the search engine result.

Focus on the latest design trend: Your design aspect is crucial for a successful website. If you selected design elements that prehistoric, then failure is inhabitable. A successful website with a clear and scalable layout has a 47% usability improvement. Ask your web design service provider if they are well aware of the current design trend or not. Websites with multiple pages, gradients, background wallpaper that went out of style many years ago may not feel unique and contemporary and may keep visitors from engaging fully with your website.

If your current website is more than three years old, or you think your website needs some overhaul, contact Unicode Solutions, one of the best web designing company in Delhi. Our experience will assist you to build a website that reaches and engages your targeted prospects and gets them to act.

Even though you may not involved with digital marketing services, you can’t be unaware of the fact that videos have taken content marketing by storm and there’s no secret that it’s getting popular.

A study conducted by Wyzowl shows that business more than 62% have begun using video content marketing services. Out of that, more than 80% of business owners think that video is one of the most crucial parts of their digital marketing strategies. Video marketing is growing at an extreme speed and market research proves that it will reach great heights in the future. We have studied & brought the top 5 reasons for you to add video in your digital marketing strategy:

The video brings Great ROI: Let’s bring some more exciting figures here! Do you know more than 80% of business owners say that video offers great returns. Even though the production of video and cost involved with the development of the video is not cheap, it is effective and pays off big time. Besides, video editing tools are becoming more convenient to use and becoming more affordable to own. And even you don’t need a high-end camera to capture the video, your smartphone can do decent video recording as well.

We’re living in a very congested and noisy online world. Finding ways to stand out and showcase your creativity can appear like a daunting task. However, numbers like this show us that there’s still a method to make a difference.

Easy Engagement: Let’s be realistic, what would you preferably do? Browse through an extensive article or see a video for the information you need. Most possibly, you also will pick the second option and the ease that video provides while presenting the essential information has given it a number one choice amongst the customers. The most enjoyable part regarding this is your customers can engage with your business, they can share and comment on the video. Video helps in engaging with your prospects with any reading done on their part. When making a video, it is recommended to include a call to action to engage your customers.

Make your customer’s life easier: Going to launch a new service or product? Create a video to explain how it works. 98% of users say they’ve seen an explainer video to find more about a product or service. That is why more than 40% of businesses who use video marketing said that they have an explainer video on their website. Of those businesses, more than 80% said that their homepage explainer video was effective.

Improve SEO ranking: Google has long known that users like to watch videos. As a result, Google heavily rewards websites that have videos. Websites that have quality videos can usually outrank Web sites.

Behind the direct benefit that Google offers upon web pages with videos, there are other advantages as well. Google keeps track of how long visitors stay on your website. If visitors are watching a video for several minutes, this indicates a longer average time on site, which Google tends to compensate with increased page rankings.

Video Build Trust: Trust is the building block of successful sales and lead conversion. However, in today’s world, building trust is somewhat daunting task. Building trust and a long-lasting relationship are the two biggest reasons for having digital marketing in the first place. So it is crucial to showcase essential and relevant information to customers.

Give Video a ChanceIf you ask any digital marketing company to help with acquiring new leads with the help of digital marketing, we can guarantee they will add videos as an imperative part of the marketing approach.

Despite all the negative buzz, the infusion of AI with email marketing has shaken the belief of most gruesome skeptics. The reason is obvious; Email generates $38 for every $1 spent, which is a shocking 3,800% ROI, making it one of the most powerful and efficient options available out there. According to Statista in Global email users in 2019 has amounted to 3.7 billion. This figure is set to grow to 4.3 billion in 2022 and you can attract each one of them!

AI and Machine Learning has the potential to optimize five key areas of any email marketing campaign they are as follows:

The Right Content: Content is the most important part of a successful marketing strategy that could benefit from AI. What kind of content is most impactful? This is a question that marketers used to struggle to get an answer while making content. However, things have changed with the help of AI. Today AI can analyze the vast amount of customer and marketing data to set several ESP like subject lines, Phrase, body text and CTA’s which will increase the effectiveness of marketing.

Run smarter campaign: Based on the data and machine learning, the AI-powered email platform can use personalized natural language to make marketing lines from scratch which will look and sound like they were written by professionals. Imagine how much time and cost AI can save in addition to increasing the effectiveness of overall email marketing, needless to mention that all the data collected on what worked and what didn’t can be used later on boosting your next email campaign as well.

Data segmentation: By looking at customer interaction, marketing trend and purchasing patterns, AI and machine learning can segment your customer list according to their interest in particular groups. With segmentation and a better understanding of the prospect’s interest, demography, and behaviour, AI can reduce stress significantly to build tailor-made content and email campaign.

Automate email frequency: With AI automation, marketers have the capacity to email specific clients at specific times that they are most likely to open it. The frequency at which emails are sent can additionally be configured, with the goal of optimization.

Efficient testing: Tests performed by AI is more robust that the general A/B testing. AI can promptly distinguish recent trends, can make accurate predictions and even recognize the distinction between tests that used to go unnoticed earlier. Some powerful AI used by professional Email marketing companies can make significant and crucial changes on the fly, dodging revenue loss.

Are you interested in AI-powered email marketing? If you think your customer base is not huge and you don’t need it the right way, well, you are making your competitor’s life easy. Many bulk email service providers offer they’re curated AI-powered email service for small businesses at a reasonable cost. If you really want to boost your business with AI-powered email marketing, give us a shout out at Unicode Solutions. Our service is designed to fulfill every business, irrespective of shape and size. AI-powered email marketing from a professional Email marketing company can guarantee a significant boost in ROI which means your investment will be worthwhile for many years to come.