The Lipstick Brand Everyone on Instagram Is Obsessed With

Instagram has been known to give life to a number of beauty trends—hair tapestries and opal hair come to mind. Instagram is also a wonderful place to discover new brands. With makeup artists and beauty bloggers tagging every last product, it’s easy to get lost in an Instagram hole. However, when you make your way out, you sometimes come out the other end with a killer new beauty find. If you’re lucky, it’ll be an ultra-matte, high-pigment lipstick like these lip colors that have become Insta famous.

Scroll through to hear all about the lipstick that’s taking over Instagram!

The brand is Melt Cosmetics, the brainchild of celebrity makeup artists Lora Arellano and Dana Bomar, who created the line in order to fill the void of vibrant lip colors on the market. Hence the teal shades like Blitzed ($19) and the emerald greens like Blow ($19). The brand has 1.5 million followers on Instagram, and they’re all dedicated Melt lovers, as evidenced by the pages and pages of photos they’re tagged in and the many stunning looks they regram. Fashionista.com recently pointed out that vloggers love them too.

If deep navy blues and nearly neon oranges aren’t your go-to lip colors, you’ll love the new Nood Collection, which ranges from a cool pale pink to a rich chocolate brown. We must say Laced ($19) is very Kylie Jenner. Word to the wise: They're in stock now, but they won't be for long (that's why there's a two-unit-per-customer limit).

Have you discovered any cool beauty brands on Instagram? Share their handles in the comments below!