App Development

Native, web or hybrid?

Choosing the right app, while having regard to the various operating systems, is just one part of the app development process.
The guidelines issued by the various providers likewise stipulate a certain framework. Once you have developed a finished app and placed it in the store, you are confronted with the next question: how will the app be found? In a very rapidly growing market, in which now over 775,000 iOS apps and more than 800,000 android apps are on offer (as of February 2014), the challenge you face is to be found in the store in question. PlanetCreativ will therefore be glad to support you in your ASO (app-store optimisation).

Are (still) the most popular apps, since they can be used on every terminal which has a browser installed. Their production is based on specially programmed HTML5 websites and can thus be used both by iOS and android instruments.

Advantages:Web apps work on all operating systems and all smartphones

Low development costs

HTML5 also makes it possible to store data offline

Web apps can be found via Google & Co and used directly without installation

Web apps can be published and upgraded in seconds and do not need to go through a licensing process

Fast updates possible

No download necessary

Disadvantages:Can only be used online

No facility for in-app purchases

Slow operation, since buttons respond more slowly, the content has longer loading times

Hybrid apps are a combination of native apps and web apps. They serve various cross-platforms such as iOS, android, Windows & RIM simultaneously and do not need to be developed for each platform. Moreover hybrid apps, depending on the development level, can access the telephone’s hardware.

Advantages:Cover all mobile platforms

Combined advantages of web apps and native development approaches

Optimum usability

High speed

Can use instrument hardware

Can be easily expanded

Development using very widespread and well-known web technologies

Disadvantages:

Due to the platform-dependent realisation of hybrid apps, neither platform-specific interaction designs nor Look & Feel of the platform concerned can be processed

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