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Sep 4 SCENT: LOLA JAMES HARPER NEW 50ML EAU DE TOILETTE FRAGRANCE

Lola James Harper launches their inspirational EDT fragrance collection in new 50ml bottles. The new EDTs are housed in a luxurious, travel-friendly glass bottle with a light-weight aluminum cap. The six stunning scents are a result of creative friendships that Rami and his family have made along their travels; travel size eau de toilettes were the natural next step.

“We love to travel and to gather memories while globe-trotting ...we always have our guitar, camera, recorder and fragrances with us...our travel size eau de toilette is only natural don't you think?”- Rami Mekdachi

The six Lola James Harper scents were created over the last 16 years during which Founder and Creative Director, Rami Mekdachi, worked within luxury fragrance design and creation. These fragrances are a held back selection of fragrances which Rami refers to as his ‘personal potions’.

“For 20 years I have travelled a lot and worked as Creative Director for many different brands such as Chloe, Costes, Lacoste, and Roger Vivier. Whilst working on the designs and fragrances for others, I gathered my own.”- Rami Mekdachi

Despite the brands effortlessly cool and youthful aesthetic, the fragrance collection is classic and sophisticated, inspired by early perfumery where brands created perfume for brand lovers, offering consumers a symbolic powerful object to enjoy. For Rami, perfumery is all about transporting the wearer to another place, and about changing their feelings and state of mind.

“An Eau de Toilette is a personal potion that changes our state of mind, gives us a new energy… a new way of being”

The new 50ml EDTs will join the existing 100ml EDTs as part of the sensory-rich Lola James Harper product offering that includes candles, pictures, home fragrance, books, furniture, a film, coffee & fortune cookies, amongst other things. For Rami, the brand is a platform for which he translates his greatest memories and friendships into products that can be enjoyed by many.

“After having shared so many experiences with many different brands and founders across so many different fields, I have come to realise that we are all dreamers. We need to go in a place that gives us something to dream of. We need to fill our senses with images, smells, music, meanings and stories.”

THE COLLECTION

Six feelings, six states of mind.

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- Everything will come together is about trust / Vetiver “The Vetiver Eau de Toilette is so pure and old fashion. I chose the name ‘Everything will come together’ because that’s the feeling that Vetiver gives me… Because time is in this potion.’

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- Play again now is about openness / Opoponax“A rough, woody, and strong fragrance.”

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- Little by little with joy is about humility and happiness / Orange blossom“Little by little with joy is about family, childhood, simplicity and lightness. Taking small steps in life, and always with joy.”

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- Together is always better is about generosity / Green Tea“Green tea is plain, wide and fresh. I strongly believe that ‘togetherness’ allows us to open our minds. Everything is always better when we do things together.”

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- Do what you love with people you love is about togetherness / Iris“This fragrance is all about roots. The name was inspired by the strong roots and earthiness of the iris flower, resembling the roots between the people you love.”

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- Just say yes is about optimism / Rose“This is a sweet fragrance representing sensibility and fragility. Just say yes because the romantic and idealistic part of us is always present.”

Eau de toilette50ML/100ML£59/£100

Lola James Harper is a unique fragrance and lifestyle concept. The btands Founder Rami Mekdachi, believes that great memories should be shared, and Lola James Harper is the platform for which he translates his greatest memories and friendships into products that can be enjoyed by many. Rami and his family travel the world, always taking pictures, recording rock and folk songs. His repertoire includes candles, home fragrances, photographs, clothing, furniture, coffee, cookies, books, and music.