Expectations from Design Evaluation
Evaluations by experts have their advantages and limitations.
 The advantage is seen when a very limited amount of time is
available to
evaluate the user experience of a product or service
 Experts can plan a short data gathering exercise, conduct evaluations
and
make a some valuable recommendation
 Typically, designs are evaluated against heuristics, best practices
in
design, standards, design patterns and experts’ experience.
 However, evaluations carry a limitation due to lack of extensive
contact
with end users.
 But, evaluations help identify several design issues and elevate
the user
experience at least to a certain basic standard.

When to do Design Evaluations?
We recommend Design Evaluation by experts when-
 Products or services have a legacy baggage. Such products and
services
may have grown organically, multiplying their design problems.
 Products and services need at least some basic standards of
user
experience. The idea here is to spend minimal time in getting
some
basic parameters of user experience right… and fast!
 A new product or service is going to be launched shortly.
 Development work is already under way and a check for overall
user
experience design needs to be done on the prototype.