To have no limits, to be boundless in form or expression - this is the intent of a fresh new series that examines some of the most basic units of design through their myriad applications. Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as they convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through game changing graphics in print, fashion, interiors and packaging.