Samba is teaming up with A+E Networks and Wayfair on a unique program they’re producing called The Way Home. We’ll be their exclusive cross-platform measurement partner and will report how effectively on-air marketing drives viewers to The Way Home, and how the show drives engagement with Wayfair’s website.

Lee Boykoff, SVP of digital analytics and CRM at A+E Networks, says “Some of the insights that we glean will be used to help us identify audience overlap so we can say, if we were to air a promo in FYI, on this particular series on A&E, it would likely drive purchasing viewers to our show.” Read more at AdWeek.

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