Guest blog: Color does matter

Why is a gymnasium often blue? Why are the most expensive products always at eye level? There is a strategy behind everything. A gym is often blue because studies have shown that weightlifters can lift heavier weights by seeing the blue color. Colors also have a major influence on consumer choice. 60 to 80 percent of all purchasing decisions are made based on color.

Colors evoke or block certain emotions. By choosing the right colors you can 'help' people to make a certain decision or make a certain purchase.

Just a test: which button do you click? Red or green:

Actually, I thought it wouldn't make much of a difference. In the Netherlands, red is seen as the color for 'stop' danger. But also as the color of love. While green stands for fresh and healthy.

But the result told me something else. 21% was clicked on the red button more often.

It is good to know that colors can mean something different per culture.

In addition, the size of the button also matters. The button should not be too large, it will appear too loud. But too small is also not good, because then he does not stand out. Most people choose an intermediate size, the width varies from 100 to 200 pixels.

This result does not mean that it applies in all cases. There is namely a color that is dominant per branch. This has to do with the color associations. In healthcare, for example, many white (clean), purple (intelligent), blue (reliable) and orange (vital) are used. Black stands for death, so it must be avoided. Yellow is also not often used in health care because it represents sunshine and optimism.

The most suitable colors are: red, orange, blue and green

So it is very important to choose good colors for you corporate identity and your website. Even more important is to choose a color that fits your organization. It is good that he stands out for the call-to-action button. The color must be in contrast to the rest of the website.

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