Who’s great on Social Media? Jamie Oliver received 8,862 comments on Instagram today.

If you’re interested in clever online engagement of many people, have a look at Jamie Oliver.

He has many social media sites and is successful on Instagram on most days. Today he asked his (highly-engaged) community of people which cover of his next magazine to choose and received 8,862 comments (and 4,802 likes).

It was a quick ask of people who are already engaged after many months / years of following Jamie across many channels – magazine, TV, radio, YouTube, Facebook, TED.com, Instagram, Twitter, his website etc etc etc.

Update 15 May, 2013 – this post on Instagram now has 13,200 comments and over 7,000 people liking it. How’s that for people engagement?!