YouTube Your Way To Success

Friday, June 19, 2015 / AskCarol

YouTube Your Way To
Success

After Google, YouTube is the second most popular search
engine on the web and the third most popular website in the world. According to
YouTube, every day the site generates over a billion views. The number of hours
people watch YouTube videos is up 50 percent year over year so if your company
is not already on YouTube, you need to be.

For home builders, there is no better way of promoting your
brand and getting your product out there in the public eye by visually showing
off your homes in a video. The potential YouTube can have for your company can
improve your search engine rankings, revitalize your current customers and
attract new ones. Think of YouTube as a long-term public relations strategy,
rather than working on just one sale.

With videos, homes can sell themselves and are much more
visual than decorative descriptions on your website. It is an excellent place
to upload client testimonials. Video testimonials are much more convincing that
written testimonials because it is harder to determine if they were actually
said by real customers.

YouTube allows you to add a personal touch to your marketing
strategy. Think about the possibilities. You can take your clients on home
tours and show them the complete package. Allow them inside a work in progress
to keep them updated on a new development or sneak a peek of behind the scenes
footage of building a home. You can get personal and interview the company
higher-ups. You can even use YouTube videos to announce new and exciting news
instead of a traditional news release. Videos make information more
entertaining, convincing, and makes your company more relatable.

Okay so you like what
YouTube can do for your company but don’t know where to start?

First sign up with an existing company Gmail account because
this will integrate with your companyGoogle+ page. Next you must select a username and channel name. It is
best to use your business’s name or specific key words in your industry such as
home builder or new build communities. After that make sure that you write a
description for your channel that will help your audience understand what your
channel is all about. It’s a good idea to already have a short video or teaser
made that you can immediately add when you make your YouTube channel to also
show people what your channel is about. You will also have the chance to pick a
specific category for your channel where you would pick the most appropriate
category for your company.

To optimize your YouTube page, it is best to include your
company website URL at the top of your video description in the “About Us”
section to get followers to click on your website. DO NOT put your website at
the bottom if you do it is likely that no one will see it, because they will
have to click “more” to see the whole description and most people don’t take
the time to do that. Also make sure that it is a clickable link so that your
audience can be on your page in one click.

*Once your YouTube account is made make sure to include the
URL for your channel in all of your marketing material including other social
media platforms.

Content:

Focus specifically on what your clients and prospects are
looking for and serve their needs. Stay away from making then infomercial types
which can be easy to slip into if you are selling a product, but these types of
videos don’t interest people and will not get shared. The most viewed videos
are five minutes or fewer.

Tips once you upload
your video:

·YouTube has many tools to use to edit your
videos such as a “correct shakiness” to make action shots more stable, an auto
improve quality enhancement and many more.

·Think of the title of your video as a headline
and the description of your video is like the first paragraph of a news release.
It should be enticing and use key words.

·Make sure your privacy setting is set to public
or no one will see your videos but you. If you are still working on a video and
don’t want to release it to the public then you would set to private.

·One you have a variety of videos on your
channel, you can select a few of your best as “feature videos.”

·One of the most important things is to share
your video post on all of your social media accounts to get content seen on
more platforms. You can also ask viewers to share your video to get even more
people to see it.

Analytics:

What is also great about YouTube are the reports it generates
to show you details about your performance similar to Google+. By clicking on
“analytics: under the video manager tab you can see all of the information on
your viewers such as the demographics, location, age, and gender of your
viewers to help you get a better idea of who your audience. It shows you many
more stats such as the number of people who visited your website from your
video, shares, new subscribers. All of this information will help you make even
better videos for your audience in the future.

YouTube can help you create engaging content and by sharing
your videos on social media it will help you expand your audience and entertain
your current customers. With a little bit of time, your investment can pay off
big! For help with creating a Youtube account or channel, find more information
at www.MarketingRELEVANCE.com
or Ask Carol! at www.CarolMorgan.net.