YouTube channels that live stream on a weekly basis have seen up to a 40% increase in subscribers and up to 70% increase in watch time.

The average watch time for a live stream is three times more than the average watch time for a ‘traditionally’-produced video-on-demand (VOD).

Live streams increase interaction with your viewers because you’re there in real-time with them.

Be the first to get the word out! Stream now let you broadcast with the touch of a button.

Check out these easy steps for launching a live stream. Always remember to TEST your live stream when setting it up--go live and see how it looks! For long streams, consider archiving the video on your channel or edit the highlights for viewers to watch later on.

Tournament coverage and Let’s Plays aren’t the only events gamers can live-stream. Channels like Rev3Gaming have found success live-streaming unboxings, reviews, and other gameplay live events. (Video in English)

Ways to go live: Stream now, Events, or Mobile

You can go live anywhere at any time from your mobile device, or you can host a live stream from your desktop in two ways: Stream now and Events. Here’s how each one works:

Stream now (Desktop) offers a repeatable format for live streams with a one-time setup and an unchanging URL—just add “/live” to the end of your channel URL to easily share.

Events (Desktop) can be customized with multiple cameras, so this setup is often used for special events. You can create an immersive live experience with 360-degree cameras, multi-cam, and specialized hardware.

Mobile is a quick and easy method to stream anywhere with your mobile device. Consider this option if you want to share spur of the moment, must-see moments with your audience.

For more strategies around live streaming on YouTube, check out our course.

Schedule: If you have a packed programming calendar, consider using live streams instead of uploads to offload some of the editing and post-production time.

Afterward, you can trim your live stream easily with Enhancements in Creator Studio. Consider trying out a live stream the next time you are inspired for a more spur of the moment video. Then, check YouTube Analytics to see how your fans reacted.