London’s2009This Charming Mixtape established him as a name to watch on the hipster/hip-hop axis. And his presence on DJ A-Trak’s well-received 1,000lb Hamburger Tour gained him a strong cult following.

Now, London makes a visual splash with the video for his Green Label Sound single, “Humdrum Town.”

A melancholy mix of electro keyboards and hip-hop, “Humdrum…” is kind of like a Brooklyn version of Lost In Translation, with director Ben Fries cutting between some footage of a depressing karaoke bar and shots of London pacing through BK.