sales force automation researches on retail trade channels; and increasing globalization. Sales are pressured, margins are compressed, and almost all participating companies have to try to achieve improved results with fewer people. As a result, retail organizations seek enterprise applications and other information technology (IT) solutions to better manage their increasingly complex businesses that have to cut across different enterprise business disciplines instead of focusing only on a particular one, in a stovepipe manner (e.g., procurement, marketi
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