Wie Granite Frames.Net das erste logo design Abenteuer antrat

Firmenname

GraniteFrames.net

Überblick

Hello I am a Product Design Engineer developing new products for 15 years. I personally have been developing game changing products for many leading companies such as Rollerblade, General Mills, Herman Miller, LG, Sharp, Target, Samsung, etc...

We have been working on the Granite Frames product line as a new startup for 2 years. The product is ready but the Branding (foundation of the marketing) is not. I have been investigating the Frame industry for years with the understanding that metal and wood can only be changed so much. It is time for natural stone! People need a different frame option that signifies "Beauty, foundation, Age, Earth, non-processed, valuable, etc.." A granite frame is “The oldest frame on earth”. As a stone lover, I will extrapolate on the importance of the location and age of the stone. For example; if a customer purchases a Massabi Black Granite frame they will find out that the stone is 650 Million years old and has been developed through 2 ice ages with immense amounts of heat and pressure and was mined from the North American continent.
We also will provide increasable research data that shows how this product is made from scrap in the stone industry. VERY ECO FRIENDLY! Product life expectancy should be “generations” because of it perceived value.
Please visit our "Under Construction" Temp website for an idea of what we are doing.

Anforderungen

Design of Logo with Font. Logo needs to be simple but effective. Bold but beautiful. We have tried a many designs but cant get anything that really works because we are not graphic designers. I would like the font to be thicker so you can read it from a distance. Logo should be able to replicate with out halftones when halftones and fades are not available. (may want to etch logo on back of frames)

Consider the logo on the side of a Truck, Car, Bilbord, Trifold broshure, Business shirt, business card, etc...

Dont want:
1. No Cartoons - we want it to be powerful and "semi" Luxury

2. Nothing too elegant - we do not want to come across as being fancy. We want the viewers (1st time visitors) to feel like they can afford to buy one.

3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
We are looking to complete the design and then will move on to content for our web campain.