Halloween Sales and Trends

By Admin, January 5, 2014

Halloween is the second most lucrative e-commerce holiday, second only to Christmas. Because of this, thousands of online merchants gear up each year to promote costumes, candies, decorations and cards in the hopes that Halloween will start their Q4 holiday shopping season off with a bang, boo and scream. As merchants prepare themselves for success, it’s important to know how far Halloween online spending has come and where it’s expected to go.