Offering seasonal tastes and gifts to shoppers in the run up to the big day, these markets provide a delightful experience that contrasts to the usual high street madness that is Christmas shopping in the UK. Research by the Nabma ROI team has shown that Christmas markets bring significant benefits to the towns that host them — generating more than £250 million in visitor spending at the markets, as well as positively impacting spending in other stores within the town. They can also have a positive impact on the local property market. “There are many factors that make a...