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How To Get Google Reviews in 5 Easy(!) Steps

Reviews of your business on Google are valuable, perhaps highly valuable depending on your business.

Getting people to review your products or services is straightforward, and following these steps can help.

How to get Google reviews:

Provide a good service. You’d like reviews, but they’re only beneficial if they’re positive reviews. Following through on the promises you’ve made to customers is key.

Use a ‘Review Outreach’ process. Not everyone will leave a review independently – having a process where you ask for a review (with print material, email marketing or another message) can really help, especially if it’s timed for a certain period after a customer has used your services or is enjoying their relationship with you.

Add a ‘Review’ page to your website. From here you can link directly to places customers can review your business (e.g. directly to the Google My Business review URL), making it as simple as possible for them.

Make a big deal of existing reviews. There’s a certain psychology to customer reviews, and seeing other customers talk positively about your business can inspire new customers to do the same.

Thank customers for their review. What better way to inspire further word-of-mouth (and reviews are “digital word of mouth”) than by thanking a customer fir their kind words – again either by phone, email or messaging. It might just inspire them to tell someone else about your services.