So, how does a barnacle apply to SEO? Essentially, it’s about establishing a small presence within a bigger picture (e.g. your business page ranking well on Yelp or a mention of your business appearing within a popular site which ranks well for local results in your category).

[blockquote]Your goal – as a humble barnacle – is to latch onto those big ships. They can take you places. There are a few ways to go about doing that.

Phil Rozek

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Phil Rozek goes into detail about the various methods of attaching your barnacle-self to the mother ships over on this awesome post Your Field Guide to “Barnacle” Local SEO, so jump over there and soak-in Phil’s knowledge. Otherwise, stick around as I offer an example of how I generated a Barnacle SEO search result related to a client’s Facebook business page.

Creating Facebook SEO Barnacles

There are a few important steps which should be followed in order to increase the chances that Google will pick-up your SEO Barnacle on Facebook:

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Attempt to brand your Facebook business page url to match your actual business name or personal name – if that is your brand.

When creating a post on your Facebook business page, be sure to include a target key phrase within the link structure pointing back to the relevant page on your primary domain.