Summer Chill Tour hits the road

Toronto-based Astral Media's Family Channel hits the road again for the third year in a row with its Summer Chill Tour. The tour hits 65 spots across Canada from July 1 in St. John's, Nfld. to Aug. 27 in Vancouver. Families and kids can sample free KISKO freezies and ICE POP-ITS while playing with the Mattel Shield Blaster in a game of water tag. The tour is aimed at kids eight to 14 and is the vehicle used by the network to promo tween show Mad Mad Summer. Deals with first-timer Mattel and long-time partner Kisko were brokered by Toronto-based event marketing agency TrojanOne.

Toronto-based Astral Media’s Family Channel hits the road again for the third year in a row with its Summer Chill Tour. The tour hits 65 spots across Canada from July 1 in St. John’s, Nfld. to Aug. 27 in Vancouver. Families and kids can sample free KISKO freezies and ICE POP-ITS while playing with the Mattel Shield Blaster in a game of water tag. The tour is aimed at kids eight to 14 and is the vehicle used by the network to promo tween show Mad Mad Summer. Deals with first-timer Mattel and long-time partner Kisko were brokered by Toronto-based event marketing agency TrojanOne.