If you’ve never driven on the salt flats of Utah and Nevada, you may not know that it’s exactly like driving on the surface of the moon. I personally managed to drive my poky little Saturn on the salt flats, taking an ill-advised shortcut, and managed to drive in a straight line, as fast as I could, for hours, in absolute silence. It is an incredible feeling of spacelessness. Nothing moves. There are no signs. You have no sense of place. You could be anywhere.

Eighty years ago, someone did the same thing, and fell in love with the feeling. In the 1930’s, automobile racing was the Wild West. Anyone could do it, anywhere, anytime. And one man, living in Utah, drove his race car out in the middle of nowhere for days at a time, which gave him time to dream.

No sudden movements.

Out of this nothingness, this unknowable void, came one of the greatest cars in history, establishing the salt flats as the world standard for land speed records. One man designed a car with a car engine powerful enough to compete against airplane engines, which most people were using at the time. One man designed a body that was aerodynamic, so that the flow of air would help it achieve his dream.

This car would become known as the Mormon Meteor, and it is one of the most important cars still in existence. It defeated cars the world over. It put Utah on the map for land-speed enthusiasts. Epic films could be written about this car. Brad Pitt could play the lead.

The premiere episodes of OOAK aired last night on Velocity. SG had an amazing amount of fun filming these unique cars and developing these OOAK stories. Watch this space, we’ll be bringing more “behind the scenes” content and an inside look at the production process.

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Super Genius LLC is a digital media and creative incubator that excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our mission is to open up unique and exciting ways of connecting brands and consumers.

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