The New Criterion

To Vonex chief Matt Fahey, the intensifying rollout of the National Broadband Network rivals the deregulation of the telecommunications sector in the 1990s as an opportunity for smaller challengers to pinch market share from the incumbent Telstra.

It’s hard to remember that before deregulation, consumers had the choice of Telecom or Telecom, and the then government owned entity (now Telstra) made it clear it was a monopoly with its often abysmal service.

“Deregulation was huge but the NBN opportunity is bigger again in my mind because it results in forced churn, not an opportunity to be invited to change provider,” Fahey says. “You have to be disconnected from the Telstra network and you have to make a conscious choice about how to connect to the internet.”

Vonex is targeting Telstra’s soft underbelly of small to mid-sized enterprises, a sector that’s hard to serve because SMEs require labour-intensive individualised services and offerings.

Unlike households, SMEs can’t be offered a uniform product, but they also aren’t big enough to justify the tailored service. “We are watching Telstra shut down 75 percent of their business centres. That would suggest a white flag to me,” Fahey says.

Vonex’s strategy is similar to that of M2 Telecommunications, which built a thriving business from SME customers in effect discarded by Telstra (the acquisitive M2 eventually merged with Vocus in what became an unhappy union).

M2 exploited the ‘churn’ at the time resulting from the switch from analogue to digital phone lines.

Vonex’s focus is on private branch exchange (PBX) connections, not the old fixed-line variety but cloud hosted packages based on internet telephony.

“There’s very little competition we fight against for the deals. In time, as the NBN sees major cutover, which is happening, we will see competitors emerge.”

Telstra, he adds will retain most of their SME clients, “but it doesn’t take a lot of leakage for competitors like us to really capitalise on it.”

Vonex doesn’t deploy a sales force of its own but instead signs up ‘channel partners’, local IT companies involved in telco services such as cabling and setting up networks. “They are our sales force and they are paid on results,” Fahey says.

Vonex also operates a wholesale business, which ‘white labels’ its technology to other providers including the listed telco and IT provider Inabox and Spirit Telecom.

Combined, the direct and wholesale divisions posted revenue of $8.07 million in the 2017/18 year, up 16 per cent and generating $1.32 million of earnings before interest and tax.

Vonex reported an unflattering bottom line loss of $14.7 million, although $13.5 million of this consisted of share-based payment expenses.

Vonex, meanwhile, has been beavering away on a conference calling app, Oper8tor. To be launched in Europe next year, the app aims to link voice calls from users no matter whether they use Skype, Whats App, WeChat, Viber, Google Hangouts or another social media platform.

Fahey says Vonex has targeted Europe not just because of its capacious audience of 780 million people, but because they are more likely than Americans to provide constructive feedback rather than just deleting an app and moving on to the next shiny thing.

While Oper8tor will be free to download, Vonex hopes to make money from advertising, premium products (without the ads) and good old mobile call charges.

“The first milestone is to get 10 million people in the European Community onto that app. This has never been attempted before. It’s a complex product and it was all developed in house,” Fahey says.

Vonex listed in mid-June this year after a tortured history including an attempted back door listing with Aleator Energy in 2016. The compliance aspects of the listing were botched, resulting in the $5 million IPO proceed being refunded to investors.

Vonex then mulled listings on both the London bourse and the local National Stock Exchange before a surprise ASX listing opportunity emerged. The company raised $6 million at 20 cents apiece.

The indifferent investor reaction post listing means the stock is valued at only $12 million, or an $8 million enterprise value taking into account the $4 million of cash as at the end of the September quarter.

Mobilicom (MOB) 9.3c

As with Vonex, Mobilicom is a recent telco listing that’s been shunned by investors.

In contrast, the Israeli-based telco is not focused on stealing customers from other networks, but creating communications hubs for areas where current wireless or satellite coverage is non-existent or too expensive.

Founded a decade ago and listed since May 2017, Mobilicom’s original emphasis was on government applications for critical infrastructure, or to enable police or emergency services to set up communications around a disaster scene.

One application is for oil rigs to communicate with supply vessels and helicopters, or for a mining operation to talk to its trains or trucks (manned or otherwise).

Clients include Israeli Ministry of Defense, ExxonMobil and General Electric.

In the case of the oil industry, it’s common to pay up to $300,000 per vessel to acquire the tracking antennae to a satellite.

“On top of that they have to lease the line from satellites, up to $15,000 per month per vessel,” chairman and co-founder Oren Elkayam says. “The cost of our equipment is less than 20 percent of the cost of the satellite equipment.”

To date, 50 global drone and robotics makers have bought Mobilicom’s SkyHopper system as original equipment to include in their manufacturing processes. The systems control a drone’s communications, video, sensors and data collection function that account for half of the value of a typical unit.

“We are going to be the only one-stop shop end to end provider of all the key components within the drone system,” Elkayam says. When they design around our solution it is locking our design for their production line.”

Mobilicom recorded revenue of $1.42 million in the June half, 75 percent higher than the previous corresponding period and narrowed its loss from $4 million to $1.28 million. In the September quarter the company recorded receipts of $654,000 and cash burn of $632,000.

Mobilicom raised $7.5 million when it listed and still has $6 million in the bank without any subsequent raisings. “We have a stream of revenue and we consume little of our own funding, which give us two years to execute our strategy and get to cash flow positive,” Elkayam says.

Despite the drone potential, Mobilicom has struggled to excite investors and Elkayam concedes the company would have a higher valuation on the US market. As with Vonex, the stock is trading at around half its listing price, for an $18 million market cap and a $12 million enterprise value.