Modelling Has Changed in Last 10 Years - Models Direct

Norwich, United Kingdom (PressExposure) March 04, 2009 -- While the days of the tall, slim catwalk model are probably far from over, the majority of the modelling world has seen a sea change over the last decade or so. Thatâs according to Damian OâConnor, Managing Director of one of the UKâs largest modelling agencies, Models Direct.

What many people outside the industry donât realise, says OâConnor, is that high fashion super models represent just the tip of the iceberg of the modelling world.

Every day, thousands of people around the world pursue their modelling careers by appearing in product catalogues, newspaper and television advertisements, glossy brochures, promotional videos, and film and television shows, to name a few.

While these kinds of jobs arenât always what springs to mind when members of the general public think about modelling, theyâre the heart and soul (and the bread and butter) of the industry.

And the great news for anyone interested in becoming a model, says OâConnor, is that the industry has really shifted over the last ten years away from using conventional models, towards far more ârealâ looking models.

âIf youâve ever thought of becoming a model, take heart,â says OâConnor. âThe industry is opening up, so there are now many assignments for all kinds of models who donât fit in to the classic modelling stereotype.â

âWe routinely get requests from clients who are after specific ages, ethnicities, and sizes, to fit an artistic brief and brand,â says OâConnor.

âI think advertisers and the public are sick of always seeing the generic blonde, blue-eyed, 5â9â model. They want to see models who reflect the world around them in a more realistic way. Ideas about what and who is beautiful are much more diverse and open today than they were ten or twenty years ago.â

Models Direct have places in their portfolio for anyone thinking of becoming a model, says OâConnor, so he encourages people who are interested to get in touch today.

Further links/information:
* To find out more about Models Direct: [http://www.modelsdirect.com/]
* Find out about how you could become a model: [http://www.modelsdirect.com/locations/worldwide.html]
* To find a model for your business: [http://www.modelsdirect.com/find_a_model/index.html]