But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. MORE

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. Your blog needs to be the hub of your content wheel. It means if you engage in content marketing (creating e-books, infographics, videos – that sort of thing), the assets should first appear on your blog , and you should standardize linking to your blog from all of your social outposts. Your blog should give readers what they want. MORE

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. I think I enjoy blogging for other people more than I do for myself! I guess the problem is this: blogging for your business is the best darn way to market on the planet. MORE

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Become an Industry Expert Use the blog to position yourself as an industry expert. MORE

When it comes to writing content for a business blog , most professionals start from their point of view. Blog this on Blogger. Digg this! Share this on LinkedIn. Related posts: Blog Content: Are you personal… or all business? MORE

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Blog this on Blogger. Digg this! MORE

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Write an overview of the idea with the 5 points listed and post it on your blog. Edit each blog post into a stand alone article. MORE

The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. MORE

My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. There were 3 data points on blogging that I thought were worthy of an entire post: 57% of businesses have acquired a customer through their blog. Promote your blog. MORE

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile. MORE

So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. MORE

I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. Each newsletter, even if it’s “just” a blog-to-email newsletter, needs to be insightful, germane to the subject, and valuable. MORE

What are the most important SEO tips for your blog to get good search results? I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. When I first started blogging in 2004, I did it intuitively. Blogs are naturally search engine friendly. I use Scribe for my own blog and won’t work on a client blog who doesn’t have it. I don’t think anybody should be blogging without Scribe. MORE

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. MORE

Three Keys to Blogging When you Are Happy. Get a picture of the person reading your blog, in your mind’s eye. Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. Come out of this “daydream” and start your blog now! MORE

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. There is no escaping it. MORE

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. MORE

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. MORE

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. The more time you blog , the less time you will have available to serve your clients. MORE

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well. One thing that has stood out is the engagement of LinkedIn traffic. LinkedIn has tremendous B2B data for targeting advertising. MORE

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is a great checklist to keep handy for anyone creating content for blogs. Blog this on Blogger. MORE

We believe that every employee has a unique voice and perspective when it comes to blogging and social media. Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. MORE

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. MORE

opportunities to engage readers) of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. There are 7 ways to format your blog posts that will help prime your readers for action. Blog this on Blogger. MORE

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture. MORE

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. MORE

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Digg this! Share this on LinkedIn. MORE

What is LinkedIn? This video will appear on your blog shortly. A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. LinkedIN - 2. Close. Sign Up. MORE

Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Head on over to LinkedIn to try out your share button today. MORE

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. MORE

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Blog this on Blogger. Digg this! Share this on LinkedIn. Content Marketing with Blogs: What Do You Believe? MORE

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website. MORE

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials. Sometimes the only thing that will save a blog post is a great headline. MORE

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. MORE

Google+ is aiming at Facebook, LinkedIn and Twitter users. Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. LinkedIn. MORE

How much personality should you show on your blog without becoming an ego-blogger ? I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. Digg this! Share this on LinkedIn. MORE

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? MORE

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Digg this! MORE

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog). MORE

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs have to be kept up. Digg this! MORE

I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. Using video blogging , you can easily get found by clients who have problems you can fix. Copied the embed code from YouTube and posted it into the html side of blog platform. MORE

You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. Has anybody been asking questions your blog post answers? MORE

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Blog this on Blogger. Digg this!

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook.

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content.

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Across multiple clients, LinkedIn has consistently performed well. One thing that has stood out is the engagement of LinkedIn traffic. LinkedIn has tremendous B2B data for targeting advertising.

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear.

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Digg this! Share this on LinkedIn.

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog.

So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit.

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website.

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs have to be kept up. Digg this!

Three Keys to Blogging When you Are Happy. Get a picture of the person reading your blog, in your mind’s eye. Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. Come out of this “daydream” and start your blog now!

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear.

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why Blog.

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Digg this! Share this on LinkedIn.

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November. I think I enjoy blogging for other people more than I do for myself! I guess the problem is this: blogging for your business is the best darn way to market on the planet.

You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. Has anybody been asking questions your blog post answers?

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Become an Industry Expert Use the blog to position yourself as an industry expert.

My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. There were 3 data points on blogging that I thought were worthy of an entire post: 57% of businesses have acquired a customer through their blog. Promote your blog.

opportunities to engage readers) of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. There are 7 ways to format your blog posts that will help prime your readers for action. Blog this on Blogger.

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. The more time you blog , the less time you will have available to serve your clients.

When it comes to writing content for a business blog , most professionals start from their point of view. Blog this on Blogger. Digg this! Share this on LinkedIn. Related posts: Blog Content: Are you personal… or all business?

What are the most important SEO tips for your blog to get good search results? I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. When I first started blogging in 2004, I did it intuitively. Blogs are naturally search engine friendly. I use Scribe for my own blog and won’t work on a client blog who doesn’t have it. I don’t think anybody should be blogging without Scribe.

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business?

Google+ is aiming at Facebook, LinkedIn and Twitter users. Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. LinkedIn.

How much personality should you show on your blog without becoming an ego-blogger ? I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. Digg this! Share this on LinkedIn.

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice.

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Treat your blog like a prized chihuahua… feed it well and it will do wonders to attract readers… But if you don’t feed it and take care of it, it will turn nasty, and bark and growl for attention. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture.

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media.

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. Your blog needs to be the hub of your content wheel. It means if you engage in content marketing (creating e-books, infographics, videos – that sort of thing), the assets should first appear on your blog , and you should standardize linking to your blog from all of your social outposts. Your blog should give readers what they want.

I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. Using video blogging , you can easily get found by clients who have problems you can fix. Copied the embed code from YouTube and posted it into the html side of blog platform.

Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Head on over to LinkedIn to try out your share button today.

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Write an overview of the idea with the 5 points listed and post it on your blog. Edit each blog post into a stand alone article.

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog.

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials. Sometimes the only thing that will save a blog post is a great headline.

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are also core to a successful social media marketing strategy. Digg this!

I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. Each newsletter, even if it’s “just” a blog-to-email newsletter, needs to be insightful, germane to the subject, and valuable.

The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis.

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Blog this on Blogger. Digg this! Share this on LinkedIn. Content Marketing with Blogs: What Do You Believe?

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. There is no escaping it.

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is a great checklist to keep handy for anyone creating content for blogs. Blog this on Blogger.

We believe that every employee has a unique voice and perspective when it comes to blogging and social media. Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect.