Ah, the premier issue of Sly Magazine. For months, the nutrition and bodybuilding industry have heard about this new magazine from the people who brought us Muscle & Fitness, Flex, National Enquirer, the World Weekly News. We didnít know what to expect. After, all, Slyvestor Stallone is one of the main people behind his new product line, Instone Nutrition, which had huge booths at the 2004 Arnold Classic, and the 2004 Mr. Olympia, with Slyvestor attending both of these events. But now we know what the magazine is all about, a hint stars with the slogan "Stay in the Game Past 40".

The magazine, which came out on February 1st, 2005, is geared towards the 40+ health conscious and gym fitness person, although the first issue features porn star, Jenna Jameson, which was interesting. It features articles like questions and answers with Ray Liotta, a sneak peek into Rocky VI, behind the scenes of the Contender Reality series, and 25 Ways To Beat the Clock. While somewhat entertaining, with 120 pages, it is not for the bodybuilding nor fitness industry, but definitely more for the mainstream audience.

Here is the premiere issueís editorial by Sylvestor.

A while back, I heard a story that will affect you: The average person lives out 75 years. Now, if you multiply 75 years times 52 weeks, you come up with 3,900 weeks of life. Thatís it. Thatís all the average person has. Then I thought, hell, Iím 58. Which means I have roughly 884 weekends left. Eight hundred and eighty four weeks? Damn! Talk about a wake up call.

Brothers and sisters, it seems itís all over in the blink of an eye. So letís be more selfish with who, or where, we spend our precious time. With 884 weekends left, I now only do things that make my heart and soul feel satisfied. I take that trip, buy that car, call that friend, tell that special someone I love them when they least expect it.

Pay attention to the really important things in life. Be the guy who tells the joke, not the recipient of the punch line. Be the predator, not the food source. Gorge yourself at that banquet of life until the only thing left on the table are crumbs. In other words, youíre an army of one. So, itís up to you to either lead the charge with conquest on your mind... or sound the trumpets of retreat. If youíre reading this magazine, youíre already hitting the ground running. Enjoy the first issue.

Table of Contests - March 2005 - Premier Issue

Features

Behind the Scenes: The Contender: Stallone's new reality TV boxing show produces just as much drama outside the ring as it does in it.

Stay In The Game: What every weekend warrior needs to know about avoiding injuries.

A New Take On Spring Break: Seven epic trips you can take right now

25 Way To Beat The Block: A round up of the best, most scientifically proven secrets for shaving a decade off your appearance.