25 Content Marketing Stats to Jumpstart Your Efforts

Search “start content marketing” and 369,000,000 queries will stare back at you. Marketers understand that content is the engine of social media: it’s what gives brands something to talk about with their communities of customers and prospects. But they’re looking to do it and do it well. After all, if you produce and share fantastically useful content, your audience will be more likely to become customers, remain customers, and send you more customers.

Here are 25 content marketing stats to share in your next meeting to sell it in, keep it moving or grow it.

$118.4 billion will be spent on content marketing, video marketing and social media in 2013. (eMarketer)

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25 Content Marketing Stats to Jumpstart Your Efforts

Search “start content marketing” and 369,000,000 queries will stare back at you. Marketers understand that content is the engine of social media: it’s what gives brands something to talk about with their communities of customers and prospects. But they’re looking to do it and do it well. After all, if you produce and share fantastically useful content, your audience will be more likely to become customers, remain customers, and send you more customers.

Here are 25 content marketing stats to share in your next meeting to sell it in, keep it moving or grow it.

$118.4 billion will be spent on content marketing, video marketing and social media in 2013. (eMarketer)