SEMA eNews Vol. 20, No. 26, June 29, 2017

Planning a SEMA Show Press Conference? Apply Here

Hosting a press conference can be an effective way to reach a large number of media.

Applications to be included on the official SEMA Show press conference schedule are now available. Hosting a press conference can be an effective way to reach a large number of media; however, they do require a great deal of time and effort, and are not suited for every type of news announcement.

Here are a few tips for exhibitors who are interested in hosting a 2017 SEMA Show press conference:

The application deadline is Friday, July 28. Upon submitting your application, you should receive a confirmation email. Be sure to follow up if you do not receive an email confirmation.

All applications will be reviewed and the final schedule will be announced in September. Note that submitting an application does not guarantee inclusion on the official schedule.

The success of your press conference is based on a variety of different factors, one of the most important being the amount of outreach to the media done prior to the Show. Be prepared to invest a considerable amount of time and effort into the planning of your press conference.

Press conferences are just one of the many ways exhibitors can attract media and generate coverage at the SEMA Show. Other ways include entering the New Products Showcase, posting a release to the Online Media Center and participating in social media using the hashtag #SEMA2017, all at little to no cost!