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Since it was established in 1968, Etro has successfully kept the fashion world captivated with its free-spirited attitude and eclectic prints.

THIS SEASON AT ETRO

The Etro girl for FW17 is a globetrotter, not afraid to mix and match bold patterns from a miasma of cultural influences. “It’s [a] festival of the world, not set really in one place—it is an imagined place,” Veronica Etro explained. Bohemian flair, with a dose of luxurious shimmering satin – it’s the sort of free-spirited look we can always incorporate into our edits. We’re enjoying the label’s take on this season’s oversized coats – distinctive, signature printwork and a cosy feel make these as essential as hot cocoa for chilly evenings.

THE ETRO STORY

Etro prints are instantly recognisable, with charming paisley swirls at the core of the brand’s identity. Designer Veronica Etro keeps the Etro family tradition alive, referencing the substantial archives and mixing established styles with modern, fresh ideas.