That is apparently the case with the Doritos Locos Taco, a creation of Yum Brands’ (NYSE:YUM) Taco Bell. The popular restaurant chain hired 15,000 new workers last year and company executives say the taco — based on the popular snack ships made by PepsiCo‘s (NYSE:PEP) Frito Lay division — was mostly responsible for the payroll increase, ABC News notes.

Taco Bell introduced the Doritos Locos Taco this time last year. Since its debut, the restaurant has sold 375 million of the tacos. Company executives hope to leverage the taco’s popularity with Doritos-starved consumers to open 2,000 new restaurants over the next decade.