AUDIENCE: Aspiring Copywriters and Art Directors in the early stages of their career

PRICE: $550 member | $695 non-member

LOCATION: SapientNitro, 131 Dartmouth Street, Boston

Luck favors the prepared. Join us for eight weeks as we explore how asking the right questions, sketching early and telling great stories changes worlds and redefines brands.

This course provides an opportunity to discover new ways to solve problems and bring clarity to your portfolio and presentation. Experienced pros will teach, coach, and critique your work as you explore your ideas across different media.

Each week, students will hear from guest speakers in strategy and creative as they share their firsthand experience, highlighting campaigns and work for national and global brands. Students will also have the chance to share their work with these seasoned professionals as they work on both their personal portfolios and class assignments.

Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:

Social media has exploded and there are trainings and webinars galore that will keep pushing the same lessons about the importance of being authentic, be human, and show your personality. We get it. Social media is meant to be social and Facebook is no longer cool with teenagers.

So lets dive beneath the genuine smile and go deeper. There are three large sections around social media that have developed: developing content, advertising, and data.

Content Development – Who is the producer in your company? Chances are, no one. The idea that the title “Producer” does not exist in your company, yet, your company has multiple channels (YouTube, Instagram, Twitter, Vine, Facebook, and your website) is really strange.

Social Advertising – Gone are the days when you published a post on Facebook and your world not only saw it, but engaged with it. There has been an explosion of content so things have become very slippery. To get traction, you have to pay for posts, tweets, and youtube videos.

Building Data – Are you using your social channels to just push your products and information forward, or, are you also incorporating a pull to expand your database? Pushes need to have corresponding pulls, itʼs a give of content for a take of data.

Join Rob for a hands-on approach to making the most of your brand’s social media.

Every interaction with a brand is part of the overall user experience. Well-designed touch points offer opportunities to build and strengthen brand resonance. Join us as we explore how to approach and solve problems and bring clarity to your digital design challenges.

BUILDING A STRONG MEDIA PLAN: Finding the Right Balance Between Traditional & Digital

DATE: October 7, 2015

TIME: 9:00AM-4:00PM

TRAINER: Debbie Haggerty, Founder & Owner of Mediaworks

AUDIENCE: Anyone interested in learning about the latest trends in print, broadcast, and digital

PRICE: $550 member | $640 non-member

LOCATION: TBD, Boston

ABOUT THIS COURSE:

Technology has made media one of the most dynamic fields within advertising today. Most of us are clambering for information and a crystal ball. How do we fully understand Social, Mobile, Terrestrial, Digital, Viral, and more? In this class, we will explore the foundations for building a strong media plan, review the current spectrum of media options, and plant challenges to elicit from the group examples of why media is the other creative department.

This course is for you if you are a Client or Agency Account Executive with oversight for media planning, or if you are new to media and seeking a solid overview of process, options, and inspiring examples of successful media plans.

AUDIENCE: Executives with 10+ years work experience who currently manage a team (small or large) and want to fully maximize their growth potential (Limited to 12)

PRICE: $1,650 member | $1,795 non-member

LOCATION: TBD, Boston

ABOUT THIS COURSE:

The most successful seasoned executives have a well-defined leadership brand and a very effective way of managing relationships in the workplace. This comes from a deep awareness of unique strengths and a very purposeful, strategic use of these tools.

This seminar will deliver big dividends in leadership authenticity and influence. Participants will enhance their skills in managing motivated and challenging coworkers.

Each person will receive 3 personalized Executive Coaching sessions, which will be scheduled to coincide with the 3 group workshops.

AUDIENCE: Junior to mid-level copywriters from internal or external agencies

PRICE: $550 member | $640 non-member

LOCATION: TBD, Boston

ABOUT THIS COURSE:

This full-day workshop covers the essentials of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. We analyze what works and what doesn't. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. Got a project that's giving you agita? Bring it in: we learn from the real world, too.

Moving to the Supervisor level in Account Management is one of the biggest steps an account person makes in their career. Most people don't realize they need to be functioning as an Account Supervisor before they will be considered for promotion. If you're working to get to that next level, this is the class for you.

In this highly interactive 4-part class, you'll learn from experienced, successful account people who've been there and now prepare their teams for the move to Supervisor. The class will cover the fundamentals of Account Management- elements of the profession that don't change regardless of level: negotiation skills, managing (up, down, and across the organization), and hiring a team.