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Category Archives: PRDaily

Guest posting has matured in a lot of ways. It’s not just a shady SEO tactic anymore, and fluffy articles packed full of keywords and backlinks just won’t cut it. This is a good thing. It raises the standard for content and means that writers must focus on value for readers in their guest posts, …

Does the day belong to a single president—or does it honor all holders of the highest office in the United States? Marketers seem to disagree about the spelling of Monday’s national holiday. Some use an apostrophe to denote a plural possessive: Celebrate Presidents’ Day with BIG savings on avatar items! Get #Roblox on the @Microsoft …

We found the year’s best internal videos and designs, marketing videos, series and web designs. We’re excited to name the finalists of PR Daily’s 2017 Video & Visual Awards. Our judges selected these finalists from more than 80 submissions to find the best visual content from around the world. Next, the judges will review this …

Are you in a safe or challenging place when it comes to giving speeches? Are you receiving meaningful and constructive feedback that will, in the long run, make you a great speaker? If the only feedback you receive is “nice speech!”, why bother asking for feedback at all? If it’s just to boost your ego, …

Should you be looking for subscribers or shares—not to mention “likes” and views—when posting on YouTube? Like most online media platforms, YouTube has yielded few hints about its algorithms that determine what sorts of videos get more reach, and which are destined to go nowhere. YouTube has changed its schemes for monetizing YouTube channels, placing …

You’re swamped. We understand. Communicators are too busy with the day-to-day essentials to cover everything of interest that’s going on at their organization. The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. What …

To build a brand today, you need to be known for more than just your product. You want to become known as a company that will truly enhance its customers’ lives. Apple knows this; that’s why its product reveals and Worldwide Developer Conferences are such extravagant affairs. The goal is to create a lifestyle that …

In terms of content, video is quickly becoming a mainstay in PR and marketing pros’ tool belts. Livestreaming is an especially effective tactic for those looking to jump on the video bandwagon. Eighty percent of consumers would rather watch a live video from an organization than read a blog post—and 82 percent say they want …

McDonald’s says it wants to get healthier. On Thursday, it announced an initiative to make healthier meals available for children worldwide. Today, we are announcing our new 2022 global #HappyMeal goals. Over the next several years, we’ll be focusing on nutrition criteria, simplifying ingredients, transparent nutrition information, recommended food groups and responsible marketing: https://t.co/zH5VYViyld pic.twitter.com/M4wIhDYXc3 …