A version of this post was first carried in MarketingProfs. Call to actions are an integral part of all websites, over the years these little buttons or tabs urging a website visitor to act on the website, disclosing their interest and intent have moved from a basic ‘click here for more info’ or ‘contact us’ to tabs that are designed to engage a visitor. C2A as defined earlier do not work anymore.

This post is a tribute to one of the greatest visionaries of our times, a revolutionary who changed the way people experience technology today – Steve Jobs. Apart from some of his remarkable innovations, Steve Jobs left his followers and fellow businessmen another legacy, his inspirational outlook towards life and his business acumen, which were often reflected in some of his memorable quotes. would like to take some of Steve’s stimulating views and see how I can apply them to B2B Marketing. Quality is more important than quantity. One home run is much better than two doubles.”.

B2B Marketers are quite familiar with the marketing term Drip Marketing , after all it is the only way they can ensure their sales funnels are pulsating with live leads, leads which at some point of time have a chance of converting into customers. This webinar by Jim Pennypacker and Francis Adanz will help you learn. What are the most pressing B2B marketing challenges?

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