The most helpful favourable review

The most helpful critical review

9 of 9 people found the following review helpful

5.0 out of 5 starsAwesomely Brilliant Yet Practical Sales Book !
After twenty five years in sales ....at last! A sales book that works for both rookies & seasoned sales professionals alike! No waffle or padding either. It's industry non-specific too, so you don't need to work out how it'll work for your sector. Gavin's advice about technique & attitude is sound. Unlike many so called "sales gurus", he's actually been there and done it...

2.0 out of 5 starsmy opinion
This has to be the one book i have purchased from Amazon so far that has compelled me to forward my own opinion. Anybody with even basic sales training should not even consider purchasing this literature , the methods of objection handling effectively regurgitate through the progression of this book. Perhaps had the price been lower i would have in turn had lower...

After twenty five years in sales ....at last! A sales book that works for both rookies & seasoned sales professionals alike! No waffle or padding either. It's industry non-specific too, so you don't need to work out how it'll work for your sector. Gavin's advice about technique & attitude is sound. Unlike many so called "sales gurus", he's actually been there and done it too. My staff all have a copy on their desk and after years of trying to get them to read what I think they should....they actually dip into it without prompting! Have a look at his website as he's got lots of other great stuff and does in house training & keynote speaking too.I've seen Gavin present to small groups & large alike. My (super critical) sales team are usually very negative about sales training....they keep asking when he's coming back again. Awesome! Only down side? He's from Bradford....never mind.

Having been in sales for a good ten years working in different markets and having been on numerous sales courses AND read many "how to" books. It was very refreshing to find a book which was extremely accurate and more to the point and above all helpful! Having actually been on two of Gavin Ingham's courses and finding them extremely good value for money and extremely motivational it was great to have a reference book that I could go to for handy tips and another prospective. I like many others I am sure have often got, lets say "disheartened" by certain conversations or prospective business deals which have gone pear shaped! This book gives you another prospective and great ideas how to get round difficult situations. It's more of a sales dictionary if you like and should be on every good salespersons desk without a doubt.

For anyone just starting out to a ready made sales professional I recommend this book. You won't be disappointed and like me I am sure you will find it a good investment and a book definitely worth having.

I have recently purchased Objections objections objections! and it has changed my whole perception on sales. Like most sales people I had a very negative view on cold calling, I didn't like the continual rejection! Gavin's book has really opened my eyes and after implementing some of his ideas I have found a massive difference in my performance. I used to be a sales person just about hitting target each month, I have now gone onto become account manager of the quarter. I attribute this to Objections objections objections! I can't wait for the next. Buy this book!

Whether you have 10 days sales experience or 10 years this is the best sales tool money can buy. As sales people we have an uncanny ability to overcomplicate the simplest of things. This is the means to uncomplicate them!

This has to be the one book i have purchased from Amazon so far that has compelled me to forward my own opinion. Anybody with even basic sales training should not even consider purchasing this literature , the methods of objection handling effectively regurgitate through the progression of this book. Perhaps had the price been lower i would have in turn had lower expectations, but that was not case. This book is hugely overvalued in my opinion and you would be much better off looking to purchase Sales scripts that close every deal simply because for roughly the same price you are offered far more in the way of ideas for handling objections, does that make sense?. Take a look at the 422 tested responses for yourself, it should give you a very good handle on the topic. Its completely up to you, you can either purchase Objections! Objections! Objections! OR Sales scripts that close every deal but dont buy both.