Gather and analyze data about the strategic
needs and capabilities of the organization.

The organization gathers and analyzes data that
can help with planning the standard services that the organization will
establish and maintain. The appropriate data may vary for different
services, market segments, and organizational characteristics such as
size. The data will offer insights into both the organizationís
capabilities and the needs of its market, including customers and end
users.

Examples of sources and techniques for
gathering and analyzing relevant data include the following: