Hey Mathew, I think this article makes a great point. To be honest I hadn't seen click bait as anything other than an advertisement after an initial period of trying to classify it in my mind. I see news as one of those things that really needs to get its act together. The fact that I can't seamlessly hold intelligent discussion online with people I know in an open room type format over the contents of the daily news seems odd to me in a world of so many connected apps, communities, and spaces. Where do you think that will emerge?﻿