Vans Direct

The Brief

Design a simple mailer and a christmas promotion marketing idea to move stock of vans and boost sales.

The Outcome

Drawing inspiration from Apple's 12 days of christmas giveaway app store promotion, I came up with the 12 Vans of Christmas. Whereby different promotions would be features on different vans but for that particular day early, a call to action hopefully encouraging people to act fast to secure a great deal. The promotion and mail campaign had to be in keeping with the established brands guidelines which were not massively comprehensive and so I did a lot of research off my own back by looking at the companies website and social media pages.