ASCC Brand Management Company Rechristened as Luxuria Brands

December 12, 2012 05:00 AM Eastern Standard Time

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)--In order to better differentiate its products in a competitive market,
the Aristocrat Group Corp. (OTCBB: ASCC) announced today that it will
change the name of its brand management division, Aristocrat Brands, to Luxuria
Brands.

“The name Luxuria Brands better conveys everything we want to say about
the brands we’re readying for consumers,” said ASCC CEO Cindy Morrissey.
“We’re targeting new products that are luxurious and slightly decadent.
The division’s name is changing, but not its mission.”

Luxuria Brands targets new products for commercialization with broad
market appeal and strong growth potential. Its initial focus will be the
booming distilled spirits industry. Worldwide, the spirits industry is
worth about $263 billion, with recent yearly growth of better than 2.5
percent over a four-year period. In the U.S., the distilled spirits
sector is a major economic contributor, generating more than $110
billion in annual activity.

“If we can capture even half a percent of that market as we plan, our
company could see revenues climb all the way to half a billion dollars,”
Morrissey said.

Through its brand management division, Aristocrat Brands, the Aristocrat
Group Corp. (www.aristocratgroupcorp.com)
is on the path to becoming a provider of premiere luxury goods,
including top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum returns
to our shareholders.

Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995: This news release contains forward-looking information within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
including statements that include the words "believes," "expects,"
"anticipate" or similar expressions. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors that
may cause the actual results, performance or achievements of the company
to differ materially from those expressed or implied by such
forward-looking statements. In addition, description of anyone's past
success, either financial or strategic, is no guarantee of future
success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information
included herein for events occurring after the date hereof.