Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but it’s a significant bump from last year’s 9 million subs.

Rovi has finally executed on its long-rumored acquisition of TiVo, with the set-top box company that had a major hand in changing how consumers watch TV being purchased – along with a treasure trove of user data – for $1.1 billion.

ComScore is delivering the results of its first round of development of cross-platform ratings to clients for private preview.

The release follows the merger of comScore and Rentrak , and are based on fully integrated panel and census-based datasets, covering both linear and time-shifted TV, Video on Demand (VOD), and digital viewing.

Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.

The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.

Globally, a new study found more than one-quarter of consumers (26%) watch broadcast or VOD programming via subscription streaming services like Netflix, Amazon or Hulu, and nearly one-third of them say they plan to cut the cord to pay TV.

North America has the largest segment of SVOD users, 35%, followed by Asia-Pacific (32%), Latin America (21%), the Middle East/Africa (21%) and Europe (11%).

Navigating Sling TV just got a little easier – or, perhaps, just got a lot more like Netflix and Amazon Prime -- pushing the most popular shows to the top of its listings rather than siloing content in traditional channels.

NBCUniversal and TiVo Research will partner on audience measurement for the 2016 Rio Oylimpic Games, looking to get a better picture of cross-platform measurement during the event.

As more viewers have moved online – especially to mobile devices, which now make up nearly 50% of all online video views – the deal will provide single-sourced measurement with the help of RealityMine to study consumer uptake.