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Trash talk about soccer player

Published on March 27, 2000.

Adidas continues to be a force for good off the field in a spot featuring British soccer player David Beckham. People recount how Mr. Beckham, of Manchester United, spied a discarded bag of cod and chips, and kicked it across a street into a trash can. As one fellow says in the spot: "We should all wear Adidas to keep the city safe and clean for our children." The ad is running in Europe, Asia and Latin America. The humorous campaign from Amsterdam agency 180 is themed "Adidas makes you better." Copywriter: Lorenzo De Rita. Art director: Dean Maryon. Previous spots have featured other star athletes, including tennis' Anna Kournikova, using their skills not for the sake of sport but for the good of society.