Artisanal Poultry Module

Profitable Flocks from Planning to Sale

You can’t manage what you don’t measure. That’s the premise behind this Farm Productivity Resource. In order to make productivity improvements in your artisanal poultry business, it’s critical to take baseline measurements and track your progress.

According to advice from industry experts and valuable production resources, four Key Performance Indicators (KPIs) will have the most impact on productivity for your artisanal poultry operation. This module includes easy-to-use calculations so you know where you stand for each one.

Take a few minutes to review what is required for you to complete the calculations. You’ll need to gather the required information before you can start inputting numbers and calculating your baseline.

“The biggest impact on productivity is mortality. Especially when they are pasture raised, the birds are at the mercy of the elements and weather affects mortality. We manage their environment as much as possible to minimize losses.”
– Will & Tara MacArthur
MacArthur Farms

“A heat lamp for chicks until they get feathers will help reduce chick mortality. Temperature probes help us adjust to the right temperature.”
– Will & Tara MacArthur, Owners
MacArthur Farms

“When we started, we set our number around what we thought we could sell – 200 seemed right – and we grew as we created our market.”
Will & Tara MacArthur, Owners
MacArthur Farms