The number of responses you receive to your email is always based on the number of people who opened your email. Obviously, Open Rates are impacted by how well you’re treating your list, as well as how compelling your subject line is, but there’s one other factor that dramatically affects Open Rates: Time of Day Sent! You want to make sure you’re sending your emails at the best time of day for your list. And EVERY list has a best time of day where a higher percentage of emails are opened. Remember… more opens = more response! According to a [...] Read more »

If you ever look at your email analytics and open rates, you’ll notice there are always some people who seem to open your email over and over again. The questions is… why? Are your emails SO good people just have to read them over and over again? Maybe… but probably not. In all likelihood, the reason you’re seeing multiple opens is because: 1. Your subscriber is opening your email on multiple devices – office computer, home computer, laptop, mobile device, tablet, etc. 2. Your subscriber forwarded your email to friends and colleagues – since the email is still coded for [...] Read more »

Not too long ago, selling on the internet was easy. You could mail to your list, have a few friends mail to their lists for you, and you were well on your way to a six or seven-figure product launch. Now, however, those launches are rare. The gurus are struggling and their lists aren’t pulling the way they used to. Why? Because they burned their list! They didn’t take care of their subscribers! There are two schools of thought in list building and email marketing. The first says list building is a numbers game. Build as big a list as [...] Read more »

Send Limits are the numbers of recipients and/or total emails you can send from your Internet Service Provider over a defined time period. For example, some ISPs (like Verizon) will not let you send the same email to more than 100 people. Other E-mail Account Providers (like Yahoo) won’t let you send more than 500 emails per day. It should be obvious these limits are placed on individual users to prevent spam. Of course, if you’re a legitimate email marketer, this isn’t something you have to worry about, as you would never use your individual e-mail account to send to [...] Read more »

When it come to writing emails, we’re always looking for that one thing that will increase our open rates and engagement. Recently, that ‘thing’ has been starting off your subject lines with Re: or FW: Here’s the problem: Starting off your subject line with Re: is actually a violation of CAN-SPAM rules. And starting off your subject line with FW: will often get your account suspended with many broadcasting services, like iContact. Why? Let’s be honest… Re: and FW: are used to try and trick your subscriber into thinking the email they’re looking at is either a reply to something [...] Read more »

In my Platinum Profit List System digital training, I teach the importance of putting an offer in front of a new mailing list member immediately after they confirm their subscription. My own research has shown a dramatic impact on both short-term and long-term conversions by doing this. A recent study by eMarketer and Strongmail now proves this further. 54% of those surveyed said being able to set the delivery window of a transactional email increased subscriber engagement. 33% said it increased reveneues. In addtion, one quarter of those surveyed reported a substantial decrease in conversions after six hours or less! [...] Read more »

Having an effective email subject line is VERY important. If you don’t agree with me, think about this… Over 80% of the subscribers who receive your email will NOT open it if the subject line doesn’t compel them to do so If nobody is opening your email, then they’re never seeing the marketing message contained within They’re never clicking on the link to that awesome landing page you’ve created They’re NEVER buying whatever you’re selling. Think of your subject line as your one chance to hook them. If you miss, they go away forever. THAT’S why having an effective email [...] Read more »

On our last episode, we began looking at the results of a renowned Yale University study on the twelve most persuasive words in the English language. This week, we’re going to reveal the top six. We’ll go through them one by one, as well as why they’re so effective. Read more »

Marketing is a science, and one that has been studied for a very long time. We know, for example, which words have the most impact on a potential customer. When we incorporate those words into our email, the result is a higher conversion rate, and more profit. This week, we’re going to begin looking at the results of a Yale University study on the twelve most persuasive words in the English language. Incorporate them into your business, and you could enjoy even greater success. Read more »

A new study from Exact Target has unearthed some really interesting facts about the evolution of email as a communications platform. The study found: 91% of consumers use email daily Email as a personal communication tool is declining Consumers preference to receive permission-based emails has gone UP since 2008! As you can see, even though fewer people are using email for personal conversations, email marketing is still the consumers’ preferred choice for communication from businesses. Read more »