As Russian forces consolidate their gains in Ukraine over the flat protests of Western leaders, the specter of Russian revanchism is keeping much of Eastern Europe on edge. But lumbering tanks and legions of insta-separatists aren’t the only concern. Ukraine isn’t Russia’s only target.

Perhaps most alarming are the warning signs going off in Georgia, a steadfast Euro-Atlantic partner where a pro-Western political consensus has long been a foreign-policy calling card. A long-standing opponent of Russian military adventurism, Georgia sought escape velocity from Russian regional dominance by courting membership in Euro-Atlantic structures and earned a reputation as an enthusiastic and credible Western partner. But Western quiescence in the face of Russian territorial aggression is starting to have an effect. After decades of acrimony in which Georgians have watched Russian proxies occupy 20 percent of their territory and ethnically cleanse some 300,000 of their compatriots, certain groups are starting to ask if maintaining close ties to the West is worth all the loss. Increasingly, Georgians are beginning to think that it isn’t.

The groups spearheading Russian influence operations in Georgia fly beneath the international radar under the cloak of local-language media and the oft-repeated surety of pro-Western sentiment. But they can be seen protesting in Tbilisi streets, preaching in Georgian churches, and holding improbably well-funded campaign rallies ahead of elections. The evidence shows that Russian influence in Georgia is growing stronger. (In the photo, a Stalin impersonator poses at a memorial service for the Soviet dictator in his Georgian hometown of Gori.)

But at Washington roundtables and in private conversations, Western officials and experts tend to downplay the possibility of Russian-exported propaganda taking root in Georgia. The root of this complacency is tied to regular polling from the U.S.-funded International Republican Institute and the National Democratic Institute (NDI) that has consistently showed public support for Euro-Atlantic integration at between 60 and 70 percent. Successive governments have relied on this popular approval to justify their Western-facing foreign-policy agendas.

So support for Euro-Atlantic integration is broad. But is it deep? Those who have spent time with ordinary Georgians say the reality, as is often the case, is far more complex.

There, in a scene in the popular Georgian soap opera Chemi Tsolis Dakalebi (My Wife’s Best Friends), revelers at a wedding reception are interrupted by an announcement that Georgia has just been awarded a long-coveted “MAP” (membership action plan), a prelude to NATO membership. The announcement shocks the crowd into a stunned silence, which then gives way to raucous cheers. One character, while clapping and celebrating along with the others, turns to another partygoer and asks: “What’s a MAP?”

While the scene colorfully illuminates NATO’s outsized social, and even civilizational, pull among Georgians, it also suggests a harsher truth: that Georgian society’s Western moorings may be more emotive than well-informed. The headline numbers from public opinion polls don’t tell the whole story. Look deeper into the data, and the picture is much more worrisome.

According to an NDI poll last August, integration with the West was at best a tertiary issue for Georgians. Instead, “kitchen table” issues dominated respondents’ concerns, with worries about jobs (63 percent) and poverty (32 percent) eclipsing other issues. NATO and EU integration came in far behind at 10th and 17th, respectively. And of 21 issues polled, Georgians picked NATO and EU membership as the top issues the government spent too much time discussing.

But most concerning, buried deep in the survey results, were signs of growing support for joining the Eurasian Union, a Moscow-led EU “alternative.” A full 20 percent favored the idea of Georgian membership. This percentage has risen steadily from 11 percent in late 2013 to 16 percent in mid-2014. Who are these Georgians who would surrender their country’s sovereignty to the same power that keeps a steely grip on Georgian territory and carves other neighboring states with impunity?

Part of the answer can be found in a budding segment of the nongovernmental sector, consisting of innocuously named pro-Russian groups like the “Eurasian Institute,” “Eurasian Choice,” and “The Earth Is Our Home.” Many of these organizations pop in and out of existence as needed — the “Peace Committee of Georgia” one week, something else the next — but they are often tied to the same group of pro-Russian ideologues and policy entrepreneurs who make regular pilgrimages to Moscow and, according to Georgian officials in the ruling party and the opposition, almost certainly receive Kremlin funding. Their common message isn’t high-church Russian apologia or Soviet nostalgia, but rather “Eurasianism” and “Orthodox civilization” — Kremlin shorthand for Putinism. Appeals to Georgian social conservatism, economic vulnerability, and lingering anger over past government abuses are winning converts within a population increasingly impatient with Georgia’s unrequited love affair with the West.

In mid-2014, Eurasianist groups made headlines for their raucous opposition to an anti-discrimination bill making its way through the Georgian parliament. Their opposition centered on language in the bill banning discrimination on the basis of sexual orientation, which opponents claimed was tantamount to promoting non-heterosexual lifestyles. But they didn’t come to the protests alone — accompanying the pro-Russian activists were unmistakably garbed clerics from the Georgian Orthodox Church.

The church, too, was nonplussed over the anti-discrimination bill and called for language protecting sexual minorities to be ejected. One of the oldest existing Christian churches in the world, the Georgian Orthodox Church is both a touchstone for Georgian nationalism and reliably polls as the most trusted institution in the country. But the church’s common cause with the Eurasianists was not limited to tactical alliances over anti-gay rhetoric. Although nominally in favor of Georgian membership in the European Union, influential factions within the Orthodox hierarchy openly stoke religious nationalism and express admiration for Russia.

Today, church representatives are increasingly seen as a vanguard for reactionary activity. In mid-2013, clergy members were on the front lines of a horrifying anti-gay pogrom in central Tbilisi. Church officials have justified protests against and attacks on Georgian Muslims. And church leaders have called the West “worse than Russia,” sometimes describing the 2008 Russian invasion as a kind of heavenly intervention against Western integration. Such language is echoed by Georgia’s Eurasianist NGOs.

The growing profile of pro-Russian organizations and the sharpening anti-Western stance of the church is converging with a third leg in an emerging pro-Russian triad: the revitalization of anti-Western political parties. Since the 2012 change in power, pro-Russian politicians have risen from the darkest margins of Georgian political life into an increasingly viable political force.

Onetime pro-Western advocate turned pro-Russian political agitator Nino Burjanadze has fashioned a political coalition aimed squarely at breaking Georgia’s Euro-Atlantic consensus. In presidential and local elections in 2013 and 2014, respectively, Burjanadze managed to get about 10 percent of the vote, armed with Eurasianist rhetoric and fueled by massive influxes of what was likely Russian money. And the rapidly growing Alliance of Patriots — a populist party with anti-Western leanings, which recently held a major rally in Tbilisi — won almost 5 percent in June 2014. If these numbers hold, parliamentary elections in 2016 could very well yield a very differently oriented Georgian government. A 15 percent result would be more than enough to send pro-Russian deputies into parliament in force, shattering cross-partisan foreign-policy unity and potentially playing kingmakers in coalition talks.

Irakli Alasania, Georgia’s former defense minister, has Russia on his mind. “There are very active pro-Russia groups and thousands of protesters who are against Western integration,” he told me recently, referring to the Alliance of Patriots rally. He expressed worry that the current government is downplaying a growing Russian threat. With his own Free Democrats now part of the parliamentary opposition, the ruling Georgian Dream coalition’s ranks of solidly pro-Western parties has noticeably thinned, and the leverage of socially conservative, protectionist factions within the coalition has increased.

But this is probably only the beginning. If trends hold, Georgia’s foreign-policy consensus — long taken for granted in the West — could begin to unravel in earnest. Although Georgian Dream, to its credit, has managed to skate the knife’s edge between geopolitical pragmatism and Euro-Atlantic enthusiasm, it is increasingly losing popularity among once-hopeful voters. As things stand, parliament in 2016 looks like it will be very different from today’s parliament. The pro-Western opposition United National Movement will likely see its 51 seats slashed by half or more. In its place is likely to be a collection of openly anti-Western deputies from Burjanadze’s coalition and the Alliance of Patriots. If it stays together, Georgian Dream may well remain the largest parliamentary bloc, but the introduction of large anti-Western groupings into parliament could compel it to dilute, or even abandon, its pro-Western policies out of political necessity.

This trajectory ought to be a cause for deep concern. Even a Georgia that tried to split its orientation between the West and Moscow would likely sink into the quicksand of Russian dominance, as have each of the other paragons of this strategy — Azerbaijan, Armenia, and Kazakhstan. This result would mean the consolidation of Russian geostrategic supremacy over the Caucasus and, with it, a complete Russian monopoly over trans-Eurasian energy and trade flows.

There are ways the West could throw a much-needed lifeline to Georgian liberals. While the association agreement with the European Union signed last June is surely a welcome symbol, and the Deep and Comprehensive Free Trade Area has great future potential, the real prize for most ordinary Georgians is the prospect of visa-free travel to the EU. If this is introduced this year, as widely hoped, this could be a real boon for Western credibility. And if not outright NATO membership, other strong gestures, such as U.S. major non-NATO ally status, would be a relatively painless upgrade that would enshrine what is essentially the status quo while recognizing Georgia’s long-outsized dedication and contributions to the Euro-Atlantic space.

What is clear is that the days of taking Georgia’s pro-Western consensus for granted are quickly coming to a close. Russian influence is resurgent across its periphery, from Eastern Europe to the Caucasus to Central Asia, and Georgia remains a long-coveted prize. It may have taken successive military interventions, information warfare, and influence operations, but Moscow looks to be turning a corner in its bid to regain Georgia — both by hook and by crook.