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In this day and age, mobile phones are extremely common and used by almost every person worldwide. For many people, a business that has a high quality and well-designed application available to download is the key to retaining them as customers and building a solid relationship with businesses.

By offering apps to customers you are extending your business platform and customer base to increase customers and subsequently sales. A lot of business these days find it impossible not to invest in mobile apps as it is a big market on devices for mark places such as Play Store and Apple Store on platforms such as Android and IOS.

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A lot of business have applications or websites that integrate their products and enable potential and current customers to purchase products straight from the comfort of their location and can quickly order what they need.

The is especially useful for customers that are unable to get around physically to in store shops or just prefer to use the mobile application to purchase their products. It has been shown that profits are increased at a generous rate for many businesses that implement mobile apps alongside in stores shops and provide a wider customer service that is quick and easy to use.

User Friendly

Customers like to connect with the business they decide to try and purchase from and rightfully so expect high quality features that will enable them to interact with your business and ultimately feel like a valued customer.

Applications that are personalised to the need of customers is important as well as making it simple, easy and user friendly. Many apps fail when the speed of the app is not up to what is considered fast and some interfaces are incredibly difficult to use, this is why it’s important to ensure a well-built app is invested in to increase customers and sales.

We live in a fast faced world and people like to move around in speed knowing that things are in order and mobile applications allow for customers to interact with companies that they most enjoying servicing from and getting the most out of what they offer.

With a fast and reliable platform customer will not look back and eventually become long standing customers. Providing an easy system for customer to register and login to mobile apps is also very important as if it’s too messy, it can be off putting to customers.

Features

A great aspect of mobile apps is that it builds customer relations and promotes business at the same time by customers leaving reviews on app stores that will showcase the feedback and does wonders for the likelihood of instant and future customers.

There are many interesting features that can also be attached the mobile apps that allow for a customised experience to enhance the customer’s interaction with your business, for example using the app to promote one off sales and discounts will reach all customers using your app, creating a lot of opportunity for sales. Furthermore, loyalty programs are useful and customers enjoy to gain as they buy which benefits both business and customer.

Other features such as sending various notifications to customers is highly beneficial and helps customers to stay up to date with what is happening with your business and any special deals that are taking place as well as general remainders and notifications.