INFORMATION PAGES

Customer Survey 2012 - Results

Thanks to everyone for taking
part in our Customer Survey 2012

You can see the results as a Graph by clicking
the
next to the question. It should open in a new window - you don't need to close
it before clicking the next one. We have also added the graphs from
2008,
2005 and
2003 (where applicable) so you
can see how things have changed (or not).

1. What Crafts do you do with yarn?

Conclusion - This year showed a similar percentage of
responders doing Knitting to the last 3 surveys, with Crochet similar to 2008
which was an increase on previous years. This would seem to confirm that Crochet
is continuing to be popular. Felting and Spinning have both increased but Rug Making has
gone down.

1. .... and how often?

Conclusion - Both Knitting and Crochet is done more
often than 2008 with almost 90% of responders doing some craft every day.

2. Why do you do these Crafts?

Conclusion - Most of these are similar to 2008 with
Charity and Profit both going up slightly. Several other comments included "for
Knitting Clubs" and "for Knitting Competitions" so we will add these in to the next
survey.

3, 4 and 5. Which yarns do you use?

We had to split this into 3 questions this time due to
restrictions with the survey programme. The graph combines all three as it did
in previous surveys.

Conclusion - We added 2 yarn types which have only
really become widely available in the last couple of years - Super Chunky and
Scarf Yarns - this may have skewed the result for the "other" section since
2008. Most of the yarns have stayed more or less the same, but we are really
surprised by the high percentage of Scarf Yarns used.

6. How many garments do you make per year? (This
was number 4 last time)

Conclusion - With more yarns to show on the chart this
year it is even harder to represent in a graph. We hope you can work out
what is going on from the pie chart. Lots of you still make over 50 garments a
year which is really impressive.

7. Which pattern types do you use? (This
was number 5 last time)

Conclusion - We added more categories
this time after comments in 2008, including Jean Greenhowe and Alan Dart, so it
is difficult to draw direct conclusions in some sections. However we were very
surprised that scarves were almost as popular as Childrens garments.

8. How did you learn to ..... (This
was number 6 last time)

Conclusion - Almost all the results were similar to
last year with Families being by far the best way of learning. Friends and
School have reduced some, but there was a big jump in "don't remember" being
ticked :-)

9. Which Country do you live in? (This
was number 7 last time)

Conclusion - Hardly any change here at all with the
majority being in England - the largest of the 3 UK Countries. We had less
results from customers outside the UK which is surprising as we are still
sending a large number of parcels all over the world.

10. Are you Female or Male? (This
was number 8 last time)

Conclusion - Again we were disappointed by this result - from the names on our customer list we
expected many more men - perhaps they just don't like filling in surveys - or
perhaps the ladies just like to get their men to pay!

11. What age range are you in? (This
was number 9 last time)

Conclusion - This year again we were rather
disappointed we had no under 20's at all. We still need to get our youngsters
interested to keep these Crafts alive. There seems to be a shift upwards in age
with hardly any in the 30's section but lots more in the 60's section.

12. Which of the following best describes you?

This is a new question which was suggested in the last
survey.

Conclusion - The fact that over a third of responders
put themselves in the "retired" category probably explains the age range change.
However we were pleased to see that even more of you were in some sort of paid work.

Several "other" comments included Self Employed, we had
assumed people would use the "paid work" section which is way we didn't call it
"employed". We will look at adding it as a separate one next time. We also had a
couple put "carer" in the "other" section, we will change the "Stay at Home
Parent" to "Stay at Home Parent / Carer" for the next survey.

On the final page of the survey we asked if there was
any other comments. It was not compulsory to answer and we only got a couple -
we have listed some of them, with answers where
possible, please click HERE.