New Product Development / Brand Strategy

When looking for the next break-through idea, When The Mood Is Food shatters the paradigm of conventional ideas. Our world travels fuse culture and cuisine. Our global insights revolutionize our way of thinking, and our futuristic eye guides your group to the next big WOW! We do our homework first.

Category assessment

Ethnographic research

Trend fits

Need gap opportunities

The competitive landscape

The value proposition

Our When The Mood Is Food team members love their careers, especially when challenged to develop something "unique." Watch us move as we:

Generate new, unique concepts

Validate consumer insights and optimization

Prepare a prototype product that WOWS!

Create fresh package structure and design

Build a brand identity and positioning

Develop a strategy for a new product launch complete with feedback review

And when all this is completed? We have the industry contacts to align your brand or product with a co-packer, partner, or customer.

We are the experts in Consumer Foods, Foodservice, Manufacturing

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