Pin a tweet

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Twitter is built around short timely messages. To keep your message at the top of your feed, you'll want to create what's known as a Pinned Tweet. In this movie we'll look at how to pin a tweet to keep your marketing message front and center.

- [Voiceover] Twitter is built around short,…timely messages.…This means that something important…might get pushed further and further…down your business's Twitter page…because you're constantly sharing new information…and engaging with your customers.…Now, fortunately, Twitter has a feature called Pin Tweet.…This lets you select a particular tweet…to always appear at the top of your stream.…When users visit your profile,…they'll see it displayed in a larger font…and at the top of the page,…regardless of when you actually publish the message.…

Now, this is really useful…if you're hoping to get extra engagement on the tweet,…or if you have an important message to your customers.…A pinned tweet is all part of the experience that you create…for users arriving at your profile for the first time.…It can supplement a bio, contain rich media,…such as a video or a photo,…or even include a link with a descriptive call to action.…Now, to pin a tweet,…you need to select an existing tweet…that you've already published.…I know we haven't gone into publishing tweets yet,…

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Author

Updated

4/18/2017

Released

5/4/2016

Businesses of all sizes use Twitter. Companies like Apple and Virgin America can reach hundreds of thousands of followers in a single tweet. Small businesses, like food trucks and florists, use Twitter to help new customers find them for the first time. Whatever your business's size or goals, using Twitter strategically takes planning, creativity, and continued optimization. Join marketing expert Brad Batesole in this course, as he explains how to jumpstart a Twitter account for your business.

Learn how to create a great username and profile, define your brand personality, and begin tweeting. Discover how to use Twitter to generate leads and track the impact of each tweet so you can determine what's working and what's not. Find out how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.

Need help managing your Twitter efforts? Learn the best tools for monitoring your feed and scheduling tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.

Topics include:

Signing up for Twitter

Choosing a username

Building brand presences with an effective profile, photos, and bio

Following others

Exploring hashtags

Crafting great tweets

Adding photos and video to tweets

Scheduling tweets

Searching for potential clients

Retweeting

Advertising on Twitter

Using third-party Twitter-management tools

Creating compelling offers

Tracking Twitter via Google Analytics

Skill Level Beginner

2h 30m

Duration

202,713

Views

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Q: This course was updated on 04/18/2017. What changed?

A: The following topics were updated: adding photos and videos to a tweet, and searching for potential clients.