Rainbow Designs donates The Very Hungry Caterpillar plush

Rainbow Designs has donated ten of its giant The Very Hungry Caterpillar plush to The Mermaid Theatre of Nova Scotia.

'The Very Hungry Caterpillar & Other Eric Carle Favourites' will be on tour around the UK until the end of November. The Mermaid Theatre will use the toys as prizes for competitions in the national and regional newspapers.

Anthony Temple, Rainbow Designs’ managing director said: “We are delighted that Eric Carle’s classic tales are being brought to life in such a creativeto support the tour by donating the plush Caterpillars.

“The tour is a fantastic for raising awareness of The Very Hungry Caterpillar brand and retailers can look forward to even greater demand for toys and gifts featuring this iconic and timeless character.”

Plush fund: The giant Very Hungry Caterpillar plush which Rainbow donated to The Mermaid Theatre of Nova Scotia.

Lucy Wood, general manager at the theatre production company KW & NB, said: “Running a competition in conjunction with a tour such as this makes such a difference to the profile of the brand and the popularity of the show.

“We are extremely grateful to Rainbow Designs for the donation of the large plush Caterpillar and so far there has been a fantastic response to both the competition and Rainbow’s merchandise on sale at the theatres.”

Rainbow’s The Very Hungry Caterpillar collection includes plush, a hand puppet, developmental toys, wooden toys and games, a Jack in the Box and a backpack.