Edgell +1

A content lead strategy that’s set new standards in how FMCG brands ‘do digital’. Each month, we hand-pick and remake a selection of popular recipes with the addition of one extra veggie. The content is published on the Edgell +1 blog, reworked and distributed across the spectrum of relevant social channels.

Dinner, along with huge reach, deep engagement, blogger collaboration and a double digit lift in market share, is served.

AIMIA Award finalist: Best Use of Social, Mobile or Content (Retail and Consumer Goods)