When the dust cleared from GM’s restructuring, many were surprised to see Buick and GMC left standing. The former had become known for its 50-and-older demographic while the latter appeared to exist for the sole purpose of rebadging Chevrolet trucks. This week’s guest is Craig Bierley, the Director of Buick and GMC Advertising and Promotions. We’ll be asking him what he’s doing to market two brands that are more important than they have been in a long time. In particular, is Buick making a mistake by targeting a younger demographic that wants fun-to-drive cars instead of sticking to its knitting (so to speak)? To discuss this and the news of the week, John McElroy is joined in studio by co-host Peter De Lorenzo, the Autoextremist, and Gary Vasilash from Automotive Design & Production.

4 Comments to “AAH #151 – Ding, Dong! The Buick Guy’s Here”

Regarding your program concerning liability with new technology in our cars, i.e. batteries
I had to laught thinking about Henry Ford’s early cars that had the seats on top of the gasoline tank. If we really wanted to reduce the lawsuits that that have no merit and only increases the cost of doing business that we all have to pay for, we should have procedures that save all of us money by utilizing arbitration boards.

Regarding your program on lawsuits concerning batteries, etc. I laught when thinking of the early Fords that had their seats on top of the gas tank. You never hear of a lawsuit being dismissed because it is frivolous. We should have more disputes handled by arbitration, but our greedy lawyers in Congress would never allow it.

Regarding your program on lawsuits concerning batteries, etc. I can’t help thinking about the early Fords that had their seats on top of the gas tank. You never hear of a lawsuit being dismissed because it is frivolous. We should have more disputes handled by arbitration, but our greedy lawyers in Congress would never allow it.