CIM Coursebook 07/08 Marketing Planning

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.Levels of international marketing The international marketing environment Know
your markets Understanding the external ... mix) Business-to-business marketing
Developing a marketing strategy for FMCGs Marketing of services Not-for-profit,
SMEs and virtual marketing ... and debriefings Sample Exam Questions and
Answers Past examination papers and examinersa#39; reports Curriculum information
andanbsp;...

Title

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CIM Coursebook 07/08 Marketing Planning

Author

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Karen Beamish, Ruth Ashford

Publisher

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Routledge - 2012-06-14

ISBN-13

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