Alpinestars is launching its range-topping Nero brand on August 1st in America's most humid, damp, sticky hot city during the peak of summer. Called the "Linen & Leather" party, the event coincides with New Orleans' elegant "White Linen Night," an annual massive dress party for the arts in the Central Business District. Alpinestars is teaming up with our pals The Transportation Revolution, who are hosting the event at their spot on Julia Street, as well as bikes by Roland Sand Design. Supposedly the launch is about fashion, bikes and the "celebration of visual art and the community." Come on guys, we all know this thing is ending with debauchery in the French Quarter bathrooms of Flanagan's Pub. Well, that's what we'd do.