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Bad writing frustrates me. And lately, while watching movies especially, my inner monologue goes something like, “Man, I could’ve written something so much better than this.” Do you ever have that thought? Chances are, you can distinguish good dialogue from bad dialogue. That’s why some television shows make it and some don’t. Now, take that dialogue tool and apply it to business.
People tend to underestimate the power of good writing. For business owners, it’s easy to think, “I can’t afford to hire a writer,” or “My (insert relative) was a good writer in school. They should be able to do this.”
That is not necessarily true.
With social media and content marketing now at the forefront, it’s even more crucial to have someone on your team who can write well. Why? You need someone develop useful and consistent content for your website and blog.
While many writers have a niche — business, fashion, politics — there are also writers out there who are Jack- an…

By Merlin U Ward
Published January 30, 2014
Are you looking for a way to analyze the impact of your content?
Do you need a simple system that works?
If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data.
In this article I’ll show you how to analyze the engagement and impact of your social media posts using Excel.
Why Analyze?
No matter the size of your business, when it comes to social media you want to build two things: engagement and community.
To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks.
It’s really that simple.
Here’s how:
#1: Build Your Spreadsheet
To begin, open Excel and create 14 columns that will contain the following categories to incorporate all of the information you need on your social media updates and posts:DateNetworkCategoriesSubcategoriesTargetCalls to actionMeta-tagsPostsImpression…