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25 Best SEO Techniques in 2018

December 27, 2017

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In present time best SEO techniques to increase your SEO positioning in google ranking. In this article, I am going to tell you the best SEO techniques that better results and better work in 2018. I will try to describe each of these techniques in a very easy way so that it is easier to apply them and improve your SEO positioning.Each year SEO evolves, changes and becomes a complex discipline to follow and be updated with the latest updates of the algorithm, even so, and according to a study by BrightEdge, organic search is still the biggest driver of web traffic and income for practically all industries.

Another aspect that we have seen over time is that if we seek the effectiveness of our SEO strategy we must necessarily unite it in total symbiosis with other strategies such as content strategy or social network strategy.

But before I begin, I am going to recommend you this master of advanced SEO, extremely practical and of a lot of quality, and of which I am lucky to be a professor.So if you want to be trained by the best teachers, this is your SEO master.

Now let’s see what the best SEO techniques that will take off your web positioning in 2018 are.

1. Segmentation of your Audience

An essential aspect of any marketing strategy is to segment very well the public that we address so that they are more interested in the information, product or service that we are going to offer.

It is key to hit the user target since this affects our choice of keywords. It is about offering what the user is looking for or is demanding, and not providing to offer.

Then we should ask ourselves questions like;

What information do I have from the customer profile I want to capture? Do I have enough data to define our objective target well?

2. Competitive Intelligence

Businesses that are already built play a distinct advantage.

They have all the information and knowledge necessary to make decisions. Predict your next movements. Imagine how the market can evolve in the future and detect threats.

Chance?

Monitoring and analyzing your competition is nothing new. Businesses have always done so and for obvious reasons:

It helps to make better decisions.

Detect new opportunities

It helps to predict the next movements of the competition.

Point out problems that can be solved quickly and other types of opportunities.

What actions should we carry out?

Step 1. Identify the Competition

Step 2. Investigate your Organic Strategies

Step 3. Analyze your Payment Advertising

Step 4. Take a look also at social media

Gaining competitive intelligence is crucial if you want to make better decisions, increase your marketing focus and detect new opportunities. With a simple process, you can quickly determine the marketing tactics of your competition and discover ways to overcome it in searches.

3. SEO Content

This method is one of my idols and, it is about merging the best SEO techniques Strategy with the Content Strategy, to find those contents in which we want to position ourselves and in which we have to be very clear about why we choose them.

This technique does not seek as the primary objective to bring as much traffic as possible, but what it seeks is to define the niches in which we want to position our brand because we understand that these keywords are associated with the achievement of objectives that we have established in the Strategy.

Now I will explain it with an example so that it is understood much better;

Suppose I published a guide on how to design and optimize a resume to find work, and that this article was without a doubt the post that more web traffic brought to my business, then the question is, would you be right with the choice of this? Content? The answer is straightforward, and it would depend. It would depend on whether that traffic we are getting is profitable in some way, whether to get subscribers, customers, etc. Yes, we cannot convert that traffic because it is not our user target because then it would not be a wise choice of content.

Visits figures is an abstract value that should not obscure us and make us lose focus on what has value in the content strategy.

In most businesses, most of the traffic comes from 4 or 5 keywords, so the first objective of this SEO technique will be to position ourselves in them and try to reach the Top 10 of Google.

There are many tools to analyze the best keywords, but my favorites are:

SEMrush

My favorite tool to analyze the best keywords from other web pages similar to mine, and with all certainty the tool that has helped me the most to find the best traffic niches and with it, to increase the organic traffic of more than 400% my blog.

Keyword planner

Complete tool to conduct a thorough study of keywords. It is the most basic and at the same time the most comprehensive, and a fundamental element if we want to make a good survey of keywords.Google Trends

An essential tool to analyze the trend over time of the keywords we have selected. Not only is it about getting right keywords, but we must analyze their tendency to decide whether or not to include it in the keyword study.

Keyword Tool IO

With this very simple to use the tool you will find the most important searches from any base keyword.

4. Squeezing the freshness factor to the maximum

This is the best SEO techniques factor, although it has been with us for a few years, is certainly giving a lot to talk about with the latest updates of the Google Algorithm, since we can see how posts that are well positioned in the SERP begin to fall after a few months and their place is occupied by fresher and more current contents, even from less authoritative domains.

This happens because Google is giving much importance to the factor of freshness and less stress to more traditional elements such as the authority of the domain.

What do we have to do to make the most of this factor?

You have two options:

1.- Recover old posts by adding more fresh content and updating the date.

2.- Recover old posts by adding more fresh content and eliminating the field of the date.

We will now see at these two aspects in depth:

1.- Recover old post and update date

The process is very simple, but I will explain it in 4 easy steps to follow:

1.- We eliminate the little relevant or outdated content.

2.- We add 30% or 40% more content to the post.

3.- We update Goals and titles (H1, H2, and H3).

4.- We change the date, and we give “update.”

Only with this, you can see how an old post returns to rank in a few days in the top positions of Google.

2.- Recover old posts and delete the date

1.- We eliminate the little relevant or outdated content.

2.- We add 30% or 40% more content to the post.

3.- We update Goals and titles (H1, H2, and H3).

4.- We eliminate the date of the post, and we update it.

How do we eliminate the date of a post?

There are two ways to do it:

1.- Manual method

The manual method can be applied in two ways;

1.- Hiding it from CSS

You go to your style sheet and add.

.entry-date {display: none; }

2.- Modifying the programming of your theme

Complex to apply if we are not programmer since we have to look for the file of our theme that shows the date and eliminate the function, this depending on the template can be in single.php or any other file.

2.- Automatic method (Recommended)

We install the Old Post Date plugin to remove and decide the age of the post from which we want its date to disappear. You decide 30, 60 or 90 days, I have opted for the latter, and I have opted to hide the dates if the post is more than three months.

5. Long Long Long Tail

I recommend you to express all the potential that Long Tail has since this SEO technique can help us to position a content in keywords, you have heard correctly, in dozens of keywords in which we can place ourselves and manage to capture web traffic.

I’ll explain it to you with a very visual example.

I’m going to SEMrush, and I’m looking for the combinations of a keyword I want to write that is “free image banks,” and the application returns a total of 34 similar keywords that generate traffic.

It is not wrong to make a post to position ourselves in more than 30 different keywords in Google.

Now we are going to do the same, but we are going to use the process in reverse, that is, we are going to analyze keywords that have many similar keywords like the one in this example, for that, I have to look at keywords that have the following characteristics:

1.- Generate different combinations according to whether the word is singular or plural.

2.- Use of words with many synonyms. Example; free, free, free, free.

3.- This is a search that is very used by users, that is, they are things that we need every day in our work, and therefore we need to look for them practically every day.

What is your record of keywords positioned with a single post?

I have to say that I have come to see a post with more than 3,000 keywords positioned and with web traffic exceeding 100,000 visits.

6. Optimize Loading Speed on Mobile Devices

If you think that just having a responsive design you have everything done, you are very wrong, you have to put yourself on the user’s side and really see if you would wait 7 or 8 seconds to upload your Blog from a Smartphone and a 3G connection, since you I say that nobody expects so much unless it is a super fan of your Blog.

So, plant the objective of downloading the loading speed from mobile devices within 3 seconds, here are some tips for this:

1.- The logo image must be different depending on the device. If someone connects from a computer, it is normal to show him an image of more resolution and more size, but we must show him a very different one if he connects to an iPhone.

2.- Unlock the CSS and JS for the Google robot. Typically, these files are unlocked, and Google can access them to assess that none of these items are blocking the mobile display.

3.- Appropriate images for each mobile device.

4.- Forget about Flash-type technologies or similar.

5.- Use typography and size that is readable without zooming. I recommend you use a paragraph size of 12 px.

6.- Choose a good professional theme. In ThemeForest, you can find all you want, although there are also many other companies with professional themes.

7.- Choose the best hosting.

8.- Avoid large images.

9.- Do not use pop-up windows.

10.- Simplify the design so that user navigation is much clearer and more comfortable.

11.- Avoid the use of small buttons that reduce the user experience.

7. Become a Google Analytics Pro

The one that says that understanding the Google Analytics tool is an easy and simple task, is very far from reality, and it is true that the best SEO techniques world is getting closer to certain KPIs in marketing that we can analyze with this tool, and that we have to control at our fingertips to use in order to improve our web positioning.

Not only we are interested in analyzing this KPI, but we have to perfectly analyze the behavior of the user since it reaches our page until it leaves, all to improve our accessibility and usability, so that all our visitors find information who seek, and all in the simplest way.

It is not surprising that more and more SEO techniques experts are trained as experts in web analytics, a combination that is now a guarantee of success.

8. Searching broken links of authority domains

I personally is an SEO technique that I do not use but if I am aware of other colleagues in the sector that is still very and very much used, despite being an ancient strategy.

This time I will explain how we can use it with the ahrefs tool, and specifically with the “SIte Explorer”.

9. Free Blogs

Today there are a large number of platforms to create a free blog in a matter of a few minutes. Specifically, I’m going to focus on two platforms that are the best optimized from an SEO techniques point of view:

This platform is 100% adapted to the Google guidelines so it will be easier for us to position a blog or a web page.From the point of view, SEO Blogger has two great advantages over the rest of free platforms; the first is his great authority 97/100 and the second is his adaptation to Google’s rules of the game.

How to position it?

I only know a unique way to position a Blog, and it is with a lot of work, so if you are going to create a free Blog with any of these tools, and you will leave it abandoned, I already tell you that it will not do you any good to improve your web positioning, but if instead, we publish an article every week we can get in a few months a blog that brings visits and authority to our main website.

10. Audit Your Website and Leave Your House “well cleaned.”

This SEO technique I left at number 10 because I consider it a very important and round strategy if we want to build a strong and consistent website with which we can then get the approval of the Google search engine.

I leave here 3 very good tools to do an SEO audit, the first is a bit more complete to use, but it is also the most complete, and the other applications are easier to understand and follow their recommendations to optimize our website.

Ahrefs

This SEO tool has been recently uploaded to the audit car, and although the analysis is much more basic than the previous ones, it can also be used to correct some of these errors.

Screaming Frog

Undoubtedly the complete tool to perform an SEO audit, but I tell you that it is not easy to use and you will have to dedicate many hours to be able to take full advantage of it.

SEMrush

A tool much easier to use than the previous one and with which we can do a good SEO audit. Once we have done the analysis, we can download in excel format and pdf the errors that we have to correct in each section.

11. Improve your landing page

No use an SEO strategy if when we take web traffic to a landing page do not convert, and with this goal I bring you 7 good advice from the hand of my friend Mamun SEO.

12. The power of infographics

You can think that the infographic is one more resource within your Content Strategy, or maybe you think that it is an element that does not convince you and you do not decide to use it, but I want to convince you mainly for three reasons:

1.- Increase web traffic. A year ago I started doing infographics, and my blog has gone from 4,000 to 40,000 visits in 12 months, and my referral traffic has increased by more than 2,000%.

2.- Link Natural Building.Infographics are a facilitator when it comes to getting 100% natural incoming links and in a spectacular time.

I recommend you to try Image Raider, a tool with which you can analyze in which web pages and blogs your infographic has been published.

3.- Improve your brand image. Being an element that has great social virality we can get to know our brand in a very short period, but also later I will mention how this benefit will indirectly improve our web positioning.

13. The social authority

The social authority is a factor that is very difficult to distort and therefore is an element that transmits and give quality to a brand.

If we have authority or influence in a certain social network, we can attract thousands of visits to our website, and logically this web traffic will be of great help for our posts to scale in the SERPs.

Also, the social authority will also not help our content reach more people, and with this, we can get other professionals to share or mention us on their websites.

Much has been talked about how social bookmarking impacts on SEO, but today we do not know for sure that they are a factor.

I agree with Jesus that directly it is very complicated to specify if they impact or not, but indirectly yes that they influence and improve our SEO positioning.

14. Squeeze internal links

The internal links give consistency to our content strategy and allow readers to delve into different topics, but it is also a basic SEO technique that you have to use always so that you can transmit the internal Link Juice well.

Use these internal links with common sense and as long as they add value to the content.

One aspect that there are people that overlook is to send link juice from the post to the categories so that in turn they pass it to the articles of that same category.

15. The brand image as a relational marketing strategy

Well for the end, I have left one of the popular SEO techniques that I like most, and that is to improve your brand image as a relational marketing strategy.

In other words, the first step is to work on our brand image for 6 or 12 months, and then begin to connect with other professionals through effective, real and lasting relational marketing strategies, we do not create a relationship of exchange, we really create Real and strong relationships, that over time and in a natural way will give a great boost to our SEO strategy.

16. Squeezing the CTR

Today we know that it is key to get our result to attract more attention to the course and thus attract. The most significant number of clicks, but if you think about it, this requires understanding and entering a part that may border. The psychological as we must understand the user’s behavior when they visualize our results in the SERP or have tools that can analyze it and give us recommendations for improvement.

Aspects that we can improve our search results:

1.- Optimize titles. We can get more impressive titles, so I recommend that you add at the end a call to action or a simple word all in capital letters.

2.- Optimize description. There are different ways to optimize the description to attract more attention of the user and thereby get more clicks;

2.1. Repeat the keyword twice. We will get our search term to match more words in our search result and thus bring both keywords in bold, something that will logically capture the user’s attention more.

2.2. Add the voting stars. It is an element that with a single glance captures more attention and gets more clicks.

2.3. Add symbols in the description. Google did not eliminate from the SERP that we can add certain symbols that can make your search result stand out more, so take advantage of it. Of course, if you put it at the beginning or end of this description Google automatically deletes the key is to place them in the center.

2.4. Add links to bookmarks. There is a wonderful WordPress plugin called Table Content Plus, with which we can improve our SEO On Page and the user experience. Of course, not install it will appear in your search results because Google needs the domain has some authority on the Internet to show it.

Something you may not know is that Google can adapt your Meta description. According to the search terms, and can even select an internal link different to a bookmark based on the search, it seems crazy but it’s true, I discovered it, and I’m using it at the top to position more quickly in keywords with the presence in different countries.

Do you realize how the internal link changes depending on the parameter of the country we have chosen? What do you think about the idea? We can use it to add internal links that improve your SEO On Page, which get more attention from the user and lead directly to the information you need or need.

17. Increase the number of users that similar tools to Twitter Feed

My blog is now added to 150 users who publish a tweet shortly after each article published in Blog, then I thought if I analyze at the time of publication of any blog in my sector, I could find all users who use similar tools Twitter feed and try to attract them.

How do we do it?

It is very simple;

1.- Analyze in the search engine of Twitter the page of the blog of which we want to find the users that have it added to their Twitter Feed, and find all the people who have published a tweet that includes a link to that page.

2.- Find a moment of the week where there are many followers tweets in the same minute or in a very small interval of time.

3.- You already have it, now you just have to try to attract them and know your Blog, and you will see with time and conversation, you get many professionals to do it.

This technique can be combined perfectly with the date update, because when we update a post and we put the current date we will get hundreds of tweets through these users, since for the tool it will be like a new post, so in this case the update can be doubly effective.

18. Traffic as a Tool to Improve Positions

There are 3 mechanisms with which you can attract a lot of traffic and which are the following;

1.- Social traffic. You can attract a lot of traffic from social networks in a very small amount of time. I have managed to overcome the 1,000 social visits of a post in a single day.

2.- News aggregators. They can help us to increase traffic and to obtain high-quality links, as in the case of biacoras.

3.- Email Marketing. It is another channel with which we can take thousands of visits to a post in a few hours.

I have very clear that the traffic of the post is a very important factor to climb positions and improve our web positioning.

19. SEO Branding as the Definitive Technique

If from minute 0 we are working on the SEO and brand strategy simultaneously it will be very good for us, because after 12 to 18 months I will be able to see how the results obtained are amplified and improved thanks to the good work done.

SEO Branding will be the tool you need to create a Professional Blog and get the best results in a very short period of time.

You only have to analyze the growth of domains that link my blog in a completely natural way, as they have increased last year exceeding 1000 domains.

20. Bait Pages

The Technique of the Pages Bait is to take advantage of the visibility that some pages of our web have to get traffic from related keywords that when combined will multiply our traffic, in other words we will launch the hook with a page that points to many keywords to attract all possible visits from her.

“But Mario … do I have to create new articles?”

No, only “make up” the ones you already have to give them shape.

If you have ever been interested in web positioning (if you have not done so, you should start doing it), you will have read that there are different types of keywords and that it is best to create an article (or page) for each keyword you want to attack.

Do you know what the problem is with this?

That you can throw a lot of time creating content to achieve each and every one of them and as you go deeper into the dark road of the websites you will realize that you have so much work ahead that time will be your most valuable asset.

For this reason, with the bait pages, we are going to optimize our time and effort to try to get the most out of our content.

21. Strategic Contents

A strategic content can be 1000% more effective than it would be a regular content, that is why I am going to recommend that you add in your editorial calendar some strategic content such as; collaborative content, the content of the presentation in society or the content of mention.

The strategic content seeks to achieve the highest possible amplification and that your information reaches as many people as possible, being able to reach more than 1 million people without the need to invest a single euro in advertising.

These are some examples of strategic content;

22. Optimizing the Crawl Budget

The Crawl Budget is the tracking budget that Google allocates to each website.

A common mistake is to think that the more pages we publish on our website the more traffic we will get, and this is not true because the more pages we have the more time Google will need to track them all, which could cause a percentage of our pages to our website is not being indexed and with it we will be losing traffic and visibility in Google.

It is important to analyze what are the pages that we are interested in indexing and which are not, so that we reduce to the maximum the necessary time that the search engine needs to index our content, in this way we will increase the traffic and curiously indexing fewer pages.

Aspects that reduce our Crawl Budgwet:

Duplicate content.

Errors 4XX and 5XX.

Other technical errors

Bad browsing experience

Low quality content or spam.

Pages hackeads.

23. Squeezing videos on YouTube

YouTube videos have a lot of potentials we just have to see Google owns the channel. It will continue for a long time, but a common mistake is not to optimize well videos on this channel, so I recommend you make a summary of each video 200 to 300 words that will help you improve your SEO optimization on the page of it and get visibility and traffic through YouTube.

Which is what usually happens, due to laziness or not losing a lot of time we add one or two sentences, and that’s it, and this is a mistake because we are not optimizing the quality score of that video.

24. Friend Building

Several years ago when Google announced that incoming links from other pages that point our website or backlinks were going to lose strength gradually, but today you have to know that it is still essential to the position in Google and more especially if we talk about high competition niches.

Then starting from the base and recommendations of Google. Where he urges us to get natural links led me to the conclusion that this natural link building could also be called friend building. That is to say that it is essential to create a real relationship of friendship with other professionals of our sector because we will get many mentions of their articles and develop agreements and diverse collaborations.

If this friend building you do it with an SEO consultant it will be much better!

25. OTE (On page + Traffic + Experience)

One of my favorite SEO techniques is nothing more than getting a post in a few days or weeks in niches of high traffic and all without the need to get links. For this, we need to create modular content of high quality and value and where the user’s experience prevails. This content is going to optimize your SEO On Page to finally take thousands of traffic visits to get Google to send thousands of positive signals from the experience of these visits.

Do yourself the test and tell me the result!

Finally and to finish this article, I am going to give you three tips to get authority and very natural links:

1. Become a hunting contest for Blogs and web pages. Participate in all the contests and prizes that you have at your disposal since you will get links to high authority and natural.

2. Be creative and take the risk of new and innovative actions. Everything that sounds like a new and different breath attracts attention and also gets an excellent diffusion on other pages like yours.

3. Create alliances with other professionals. This is the lifelong link building, and consists of creating real relationships with professionals in your sector, that as this bond of friendship is strengthened, you can also see how these professionals begin to mention you in their articles.