No name tags on donors' big gifts

Many philanthropists are choosing to remain anonymous, for safety and privacy reasons.

The news hit Opera Santa Barbara like Wagnerian thunder: An anonymous donor had pledged $5 million -- the largest gift in the group's 14-year history.

The windfall, announced in February, will finance an annual production by one of the donor's six favorite composers. In an operatic flourish, the benefactor's name will be unveiled only after his or her death -- on programs for productions made possible by the bequest.

"In the long term, this individual will be recognized," said Steven Sharpe, Opera Santa Barbara's general director. "But for now, the donor said, 'I don't want to walk into the coffee shop and have strangers come up and talk to me about this gift.' "

That seems to be an increasingly common feeling among the giving elite these days. According to the Chronicle of Philanthropy, unnamed donors of $1 million or more made 2007 "a banner year for anonymous charity," with 87 gifts totaling nearly $1.1 billion.

To be sure, the great majority of donors still prefer to be recognized with a line in the alumni newsletter -- only about 1% of UCLA's donors are anonymous -- or their names on concert halls. And even some ostensibly anonymous donations come with ample fuel for insider gossip; in Santa Barbara, the opera has revealed that its big donor is one of its 19 board members and loves the works of Gounod, Leoncavallo, Puccini, Rossini, Verdi and Wagner.

Still, more of the extremely wealthy are keeping their generosity secret. That sometimes disappoints recipients eager for publicity, but donors often fear that a story in the paper could bring calls from other charities and scrutiny from their communities.

"A couple of decades ago, charities were pushing donors to be identified, telling them they needed to be known to help the cause they were interested in," said Dwight Burlingame, associate executive director of Indiana University's Center on Philanthropy. "Now the pendulum is swinging the opposite way."

Sometimes donors opt for anonymity to keep their own relatives in the dark. "They don't want people even in their immediate family to know how much they actually have," Burlingame said. "You see the nieces and nephews going after the charitable dollars a person may have donated: 'How can you do that? You didn't give us that much!' "

Some also fear that their philanthropy could make them targets.

Last year, La Jolla billionaire Ernest Rady, his wife and their housekeeper were attacked with a stun gun and bound with duct tape in a home-invasion robbery. The family is known for its generosity, having contributed $60 million to what became Rady Children's Hospital and $30 million to the Rady School of Management at UC San Diego.

Security consultants "concluded that the publicity surrounding these donations could have led" to the attacks, said Robert Grimes, an attorney for the Radys' 40-year-old son, Harry. The son pleaded guilty to weapons charges last November, saying he needed a cache of firearms, including three Romanian AK-47s, to protect his family.

Whatever the reason for anonymity, all sorts of California causes have benefited from the kindness of strangers.

A $150-million donation -- the largest known anonymous gift in the U.S. last year -- went to UC San Francisco for cancer care and research. Last October, an anonymous $10-million grant buoyed the Children's Museum of Los Angeles, which had struggled to pay for construction of its new facility.

A $1-million check was given anonymously to a fund for families whose homes were damaged or destroyed in Orange County's Santiago blaze last fall. Many believe it came from David Gelbaum, a retired Newport Beach hedge-fund billionaire who has given at least $250 million to conservation causes -- most of it anonymously.

Although names have a way of getting out, some organizations take extraordinary steps to shield donors. At Cal Poly San Luis Obispo, only five or six officials know who pledged $60 million to the architecture department last year, said Mike McCall, the school's chief development officer.

It was the biggest donation ever, named or unnamed, to any California State University branch. In campus records, the man -- a former Cal Poly student who dropped out for financial reasons -- is identified only by a number.

"This particular donor travels a lot internationally," McCall said, and an inadvertent release of his name "might increase his need for security."

Still, leaks happen. Even the famously publicity-shy philanthropist Chuck Feeney, who has given away about $4 billion, has said he became "synonymous with anonymous" before he revealed the extent of his giving during a legal proceeding in 1997.

For recipients, a donor's anonymity can mute the publicity that might generate additional gifts.

"You can't tell a story -- there's not the personal touch of a name being connected to it," said Cliff Lundberg, a vice president of Santa Barbara's Westmont College.

In 2006, the college received an anonymous gift of $75 million -- its largest ever.