Born in Canóvanas, Puerto Rico, Rivera worked in the business side of the industry before becoming a recording artist.[1] He founded the record labelVI Music. He was for a long time the primary chorist of the reggaeton artist Don Omar.[1] Now he works for Spanish Broadcasting System (SBS) for a radio station La Nueva 94 (WOND 94.7FM WODA 94.1FM) in Puerto Rico, main urban radio station. He is co-host to a daily radio show (M-F) at 3PM-7PM with El Coyote, however "El Goldo y La Pelua" are in the first position at that time.

He is also a successful comedian, songwriter, radio personality and recently (2015) became a father with current wife Michelle.