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iData Helps Handu Group Create a Myth of Champion in Sales of Women’s Dress at Tmall

From: iData Time: 2015-03-06

During the “November 11” online shopping festival in 2014, Handu Group won the champion in sales of women’s dress at Tmall, with a sales revenue of RMB279 million on the day. This achievement was overwhelmingly superior among numerous women’s clothing brands at Tmall. In face of such amazing transaction volume, how did Handu Group efficiently complete receipt and delivery for orders?

In 2006, Handu Group started with a small seller at Taobao for purchasing for others. In 2012 and 2013, Handu Group ranked No.1 for two consecutive years in terms of sales of women’s dress on e-Commerce platforms such as Taobao, Tmall, JD.com and VIP.com. In 2013, Handu Group achieved the sales of RMB1 billion, which is more than 30 times of that in 2008. The average annual growth rate is above 500%. This “wind” growth rate makes it impossible for traditional clothing enterprises to catch up.

At present, Handu Group puts nearly 100 new products online every day, accumulatively more than 20,000 clothing products in each year. While traditional clothing enterprises achieve a sell-out rate of 60% to 70%, Handu Group achieves a sell-out rate of 95% in terms of clothing in a season. Basically, there is no overstock.

During the “November 11” online shopping festival in 2014, Handu Group won the champion in sales of women’s dress at Tmall, with a sales revenue of RMB279 million on the day. This achievement was overwhelmingly superior among numerous women’s clothing brands at Tmall. In face of such amazing transaction volume, how did Handu Group efficiently complete receipt and delivery for orders?

The key to success of Handu Group during the “November 11” online shopping festival lies in use of iData data terminals, which realize mobile inventory management.

As the mobile Internet and automatic identification technologies develop quickly and become popularized, the smart delivery and receipt management solution based on handheld terminals provides strong support for e-Commerce enterprises.

On the Internet, marketing tools may be similar. However, what tests marketing the most are the supply chain and inventory. It is known to all that Handu Group adopts the operation model of product group. In each group, one person is responsible for design and R&D, one person is responsible for visual presentation and the other one is responsible for inventory management. At present, Handu Group has 267 such product groups.

In order to cope with the peak shopping hours during the “November 11” online shopping festival, Handu Group deployed iData handheld terminals in advance. In heavy receipt and delivery, stocktaking and warehousing management, iData terminals efficiently and accurately realize real-time order processing and quick inventory update and guarantee no missed order or error order and timely delivery, which greatly improve the work efficiency.