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Zhang Yimou and Annemarie Jacir

Rolex Mentor and Protégée in Film, 2010 - 2011

For Zhang Yimou, China’s creator of dazzling films, success is not about inspiration but the fruit “of hardships and efforts” as he meticulously masters every single scene. For his protégée Annemarie Jacir, working alongside him on set and in the editing room as he makes The Flowers of War, his supreme “visual sense” is the key to his rich and moving stories.

Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.

It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.