The Marriott DIA's Facebook page offers special rates to National Western attendees.

Sage Hospitality’s Mariott near DIA has launched a Facebook page offering special rates to those attending the National Western Stock Show & Rodeo in January.

It’s an odd twist to the on-going saga over whether National Western should relocate to a site adjacent to a proposed Gaylord hotel in Aurora.

Sage’s president and CEO is Walter Isenberg, who has been a vocal opponent of the $300 million incentive package Aurora has offered Nashville, Tenn.-based Gaylord Entertainment Co. to build the 1,500-room hotel and conference center. Isenberg’s fear is that the project — designed to keep everything under one roof for its guests — will hurt downtown hotels and businesses.

In a Twitter feed directing followers to its Facebook page, the Denver Airport Marriott at Gateway Park in Aurora welcomes National Western “showers and goers.”

The Facebook page also indiciates that the hotel “likes” Visit Aurora and Visit Denver, as well as other local businesses and Sage-operated hotels.