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Mike Ashley does himself few favours on occasions with his apparently eccentric approach to both running the club and his Sports Direct business, but we have far more chance of exerting a positive influence over his affairs, if we occasionally extend the hand of friendship rather than the barbs of criticism that often seem to be the case.

Newcastle City Council have already been in conflict with Newcastle United when Mike Ashley renamed St.James’ Park the SD Arena and refused to change road signs etc. So if Plymouth’s initiative spreads then it will be interesting to see if Newcastle City Council feel compelled to do the same for their residents as their Plymouth counterparts have, especially in terms of their relationship with the football club.

Well, selecting a Newcastle street at random, say, Clayton Street, have a walk down there councillors. Every other shop is a pay day loan company of some description, although maybe on principle you don’t accept their rents and business rates from these bastions of financial respectability?

When I floated the idea of official recognition by the Council of Alan Pardew’s wonderful achievement as Manager of the Year, my request fell on deaf ears, as most did not know what I was talking about.

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