The Modern Design Organization

Experience design has been a hot topic in business for more than a decade, ever since IDEO made Nightline and BusinessWeek started dedicating ink to design thinking. But in the last few years the business world’s interest has intensified. Companies from IBM to GE—not to mention Capital One—are making serious investments in design as a strategic differentiator. Does that mean we’re done? Has UX finally arrived? If only it were that simple. With the ascent of UX comes new questions. Today, companies struggle to understand the relationship between user experience, customer experience, service design, and innovation—what Jesse James Garrett called “the great convergence.” The reality is that many UX teams are still stymied by questions about what UX can be empowered to do, and what’s somebody else’s job. In this talk, Leah Buley will share her research into the differences between a ho hum UX organization, and world class UX one. She’ll also discuss what work still remains to be done for all user experience professionals to step up to the leadership opportunity that’s now in front of them.