“Many know of my family’s recent struggles with leukemia and our work with Be The Match,” says Jeremy McGrath. “The outpouring of support has been humbling as thousands of new bone marrow donors have been registered. What Be The Match really needs now is financial support as it costs $100 to analyze each swab and add someone to the registry.”

Today, October 29, through Veteran’s Day, November 12, SPY will donate $20 for every $40 online gift certificate purchased with the goal of raising $10,000 for Be The Match.

“We’re thrilled to partner with SPY on the launch of this initiative,” says Mark Bachman, Co-CEO of Better the World. “We’re looking forward to the journey ahead of us—helping SPY drive sales and create more positive social impact in their communities.”

FlipGive, a private label digital marketing and fundraising platform created by Better The World, is powering the two-week long campaign.

“It’s revolutionary,” says Mark Marovich, SPY eCommerce Director. “Gone are the days of selling candy bars or magazine subscriptions door to door, now anyone can set up a fundraiser by partnering with a brand they respect and spread the message far and wide via their social network.”