The Business of Marketing

By now, your solicitation letters are in the mail and you are beginning to prep for the new year. Maybe your organization is just in the middle of the fiscal year which means you still have time to close some Q3 and Q4 gifts. How do you promote all the great work you’ve done with their first gift? How do you demonstrate impact? How do you illustrate a positive return on investment to ensure a gift upgrade the following year?

Stewardship, stewardship, stewardship…the key to everything.

This month is all about showing return. How can we maximize the annual report, the years’ worth of work, the donor stories, and the community impact? This is the month we learn to communicate our stories and plant our seeds for the following year.