Many of us spend time at the end of the year setting goals for the months and year ahead.

But have you ever sat down to figure out what you value most in your business and personal life?

And more specifically, the values, criteria or rules that will guide most of your decisions?

In this episode, you’re going to hear from Trevor Mauch, a very successful entrepreneur who started just a few years ago like many of us did: as a freelancer.

He eventually founded a software company that’s grown into a multi-million dollar business. Along the way he had a series of challenges and epiphanies that changed the course of his life. Listen in as he explains how clarifying his own set of non-negotiables made all the difference in the world.

Given the choice between prospecting for clients or having prequalified prospects come to YOU, I’ll take the latter any day.

Prospecting is an essential part of marketing your writing business. But getting prequalified prospects to come to you via attraction marketing is much more efficient in the long run.

In this episode you’ll hear from my good friend and colleague Derek Lewis. Derek is a very successful book ghostwriter who commands $50,000 to $75,000 per book. And one of the many things I love about his story is the fact that he relies 100% on attraction marketing.

He explains how he does this so well, and how you can start implementing some elements of attraction marketing in your own writing business.

I remember the blank stares I got in 2006 when I told friends and relatives that I quit my day job to go freelance.

Back then, very few people understood what freelancing was ... or that anyone could earn a living writing from home.

Boy, has that’s changed!

Over the past 10 years, there has been a ton of information published about the freelance economy. Freelancing and consulting no longer mean “I’m between jobs.” And experts and economists are finally recognizing that we’re a real (and growing) segment of the labor force—not a temporary fluke.

But exactly how many people are freelancing? Are the big numbers we’re reading an accurate representation of the freelance workforce? And what do these numbers and projections mean for us?

That’s the topic of this episode. My guest, Robert McGuire, is going to pull apart these numbers and predictions and give us his take on what’s really happening in the gig economy.

This is an extremely hot topic given our current political environment. But I don’t want to give you the same information everyone else is publishing.

“Where can I get affordable health insurance?” is the wrong question to ask right now. The better question is, “What are my options?”

For many of us, getting the same coverage from a different source (and for the same price) isn’t a real solution. If your premiums are no longer sustainable—or if you have pre-existing conditions that you’re concerned about—you should look beyond the usual offerings.

In this episode, I’m focusing on two options most people don’t even know exist...

Freaking out about your niche and how to pick the right industry or topic? Or even basically how to position yourself for success?

While I have a very specific process for making the best possible decision about your niche, specialty or target market, there comes a point where you just have to go with what you’ve got and start taking action!

In this interview you’ll hear from writer Holly Helscher, a coaching client of mine and a fabulous writer and all-around super person.

In our chat, Holly opens up about how she made her “niche” decision, and how she changed and refined that idea once she got out there and started knocking on doors.

It’s a fun, inspirational and very helpful conversation for anyone who’s struggling with this “niche” decision.