Sponsored by Almagor, the campaign hopes to provide an Israeli perspective on the three-week operation in the Gaza Strip.

"We are hearing all the time how many civilians were killed in Gaza, but we feel the focus needs to be widened to highlight how many Israeli civilians have also been killed by Hamas terrorists," Almagor head Meir Indor said.

"We are planning to meet with members of the US Congress and their aides, as well as members of the Jewish community," he said.

"We want to awaken them on how Israel suffers regularly from terrorism," he said.

Among the participants of the information tour is Yossi Zur, who lost his 17-year-old son Assaf in a suicide bombing on a bus in Haifa in 2003.

"Seventeen people were killed in that attack," Zur said. "Nine of them were under the age of 17," he said, pointing out that his son "took that bus every day at the same time."

The suicide bomber, dispatched by Hamas, chose that particular bus "because he knew it would be packed with school children," Zur said.

"I think the international media is very one-sided, and I believe the main reason for this is something that I call 'pain competition,'" he said.

"In 30 seconds, the TV media is not able to present the reality here. It is so much easier for them to play the 'pain game,'" he said.

More than 1,200 Israelis have been killed by suicide bombers since 2000.

In a recent Channel 4 documentary, a suicide bomber was quoted as saying that "every person in Israel can be justifiably killed because either they were once a soldier or will become a soldier some day."

With regard to Operation Cast Lead in the Gaza Strip, both Zur and Indor believe the premature cease-fire disallowed any lasting achievement in the three-week operation.

"Hamas is still in power. [Captured IDF Corporal] Gilad Shalit has not been returned, and I read in the newspaper today that within a year, Hamas will have rockets capable of reaching Tel Aviv," Zur said.

"People in the South had very high expectations for this war," Indor said. "Most of those whom I spoke with were disappointed that it ended without any real results," he said.