Google News Recrawls for Updates; Reader Offers Non-Feed Tracking

The nature of news is that it is constantly developing. For example, we first heard about the Haiti earthquake. Then we learned how its rating on the Richter scale. Eventually, we understood the utter devastation it has caused – and continues to cause – in the Caribbean nation.

Many times reporters update individual stories as they learn new information. As such, it presents a challenge for indexing. Google is addressing the challenge by recrawling news articles to index the changes to an existing story. Many of the updates to an article occur within the first day of publishing. Because of this, Google has set the recrawling to occur frequently during that time frame.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.