As one of the largest domestic companies in soft drinks, Rauch Fruchtsäfte aims to reinforce its position through continued leadership in juice as well as establishing a presence in carbonates, RTD te...

Persha Pryvatna Brovarnya AT plans to increase its total volume sales share in the Ukrainian beer category over the forecast period by adhering to its policy of gradually increasing beer production vo...

Waldquelle is expected to continue to cultivate a traditional image via an emphasis on nature, sustainability and family values. Being seen as a high-quality producer with mid-range prices, Waldquelle...

With a relaunch of its Milford brand in late-2016 and a new focus on healthy, natural ingredients and sustainable farming, the company aims to bring a halt to its downward trajectory in tea in Austria...

Relying on the great popularity of its brands and its wide choice of products in fresh coffee, Tchibo-Eduscho is not expected to be responsible for any major innovations in the foreseeable future. The...

Offering a comprehensive range of organic soft drinks, IMS Höllinger is seeking to profit from rising demand in Austria for healthy, natural and organically sourced soft drinks. In search of further g...

Brau-Union Österreich, the leader in beer and the main beer distributor in Austria, is anticipated to maintain its lead in beer in Austria over the forecast period. It is expected to continue to imple...

Johann Kattus is a domestic company which is focusing on the expansion and optimisation of its product range in order to appeal to a broad consumer group. It puts great emphasis on its long history an...

Over the forecast period Weinkellerei Lenz Moser is expected to maintain its “made in Austria” seal as a unique selling point to appeal to Austrian consumers, who greatly appreciate high-quality domes...

The report Spirit Market in Austria to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for spirits in Austria...

The report Juice Market in Austria to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for juice in Austria....

The report Wine Market in Austria to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for wines in Austria. Th...

The industry report Coffee Market in Austria to 2021 offers the most up-to-date market data on the actual market situation, and future outlook for coffee in Austria. The research includes historic mar...

The industry report Tea Market in Austria to 2021 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook for tea in Austri...

In 2016, sports drinks in the off-trade continued to perform well in both volume and current value terms. Sales are primarily being driven by the health and wellness trend, which has resulted in the w...

Growth in the increasingly mature RTD coffee category continued to slow in 2016. It should also be noted that in 2015 category growth was supported by the hot weather, with some consumers opting for c...

RTD tea posted another positive performance in 2016, albeit slower than that of the previous year. While it benefited mainly from the warm weather and a particularly hot summer in 2015, the main growt...

Better for you beverages, while offering primarily reduced caffeine and reduced sugar products continued to be perceived as “not so much better” by many Austrians in 2016. While the health and wellnes...

Fortified/functional beverages was influenced by several factors in 2016, including increased consumer awareness about their health and diets. With increasingly busy lifestyles and a lack of time to k...

Naturally healthy beverages profited from the ongoing consumer focus on naturalness and healthy nutrition in Austria in 2016. With growing awareness about the importance of healthy nutrition, Austrian...

Organic products in general are very much widespread and very well accepted in Austria. In addition, consumers in Austria associate organic products with the word “Bio”, which does mean organic but th...

Coffee suffered a minimal decline in retail volume terms in 2016 in Austria but continued to record healthy current value growth. The factors behind the category’s solid value growth included an ongoi...

Other hot drinks continued to record a decline in volume sales in 2016, while value sales stagnated in current terms. One major factor impacting the category was growing concern among parents about be...

Juice posted an off-trade volume decline of 1% in 2016 following flat sales the previous year. Behind this volume decline, however, there is a conspicuous discrepancy in the fortunes of various juice ...

Tea recorded modest retail volume growth of 1% in Austria in 2016. This was, however, an improvement on the flat CAGR of the review period. Additionally, tea continued to post healthy current value gr...