Creative brief

Business Name

ennovative

What do you do?

software development, digital marketing, websites

How many pages of illustration do you need?

1 or more

What do you need illustrated?

one or more illustratations to show the character's concept and personality. Several poses, angles and facial expressions would be required. You may be asked to complete follow up work to further develop the concept and create more illustrations so that an animation specialist can bring this character to life in videos and animations.

Does your illustration need to be a particular size?

there are no size requirements

What is your industry?

Software and InfoTech

Describe the target audience for your illustration

The target audience is corporate, but we this is a modern company, and we promote the fact that we are ennovative and "think outside the square" so it does not have to be to serious.

What 3 things would you like to communicate to your audience through your illustration?

modern, innovative, creative

What lillustration styles do you like?

whatever u feel is required to illustrate the character's personality and concept

Do you have additional info or links you'd like to share?

Our company logo is provided, in both jpeg and vector format in case u find it useful.

Here are some of my thoughts to get the ball rolling. They are just initial thoughts so please do not interpret them as requirements. Please use your creativity!

Concept01.png----------------------------------------I like the robot in concept01.png, but here is a list of suggested modifications:- add orange accents, eg the midriff (torso) area abd maybe the toes- overall look needs to be more dynamic (perhaps a little less round, sharpen some of edges for a more chiseled and masculine look)

- The whole concept of the head needs work, I am not a fan of the head stripes. I am almost thinking of going more of a human-like face, that can have facial expressions (see concept02).

- I quite like the idea of a rounded-cube shaped head, similar to the shape in the picture since it complements our logo (but I am open to ideas). You may even place a shiny orange helmet covering the top part head (based on the colour and rounded cube shape of the logo), but this is just a thought.

- I would like to animate the the robot's movement similar in style to the famous "Rayman" character in the Rayman games. There are plenty of pictures available and vidoes eg http://www.youtube.com/watch?v=hQX_6ovlPdU

- i like the idea of the detached limbs of rayman... perhaps we could try a slightly limbs that are less detached than rayman, where the arms and legs are seperated from the body by a small gap- We like the idea of giving the character some green spikey hair (see concept02) that "flattens out" when running really fast or flutters in the wind

I've mentioned this a few times above. The style of this drawing is not appropriate since it is too cartoonish and childish for our website, but there are concepts about it I thought could be developed further eg the orange accents, the green hair (although at present it looks pretty out of place), the more human like facial expression. The problem with this cartoon of course is it is a girl as well, so as a concept it would need to be adjusted to be male!

Brief updates

By crowdSPRING on 23-Feb-13 2:57 a.m.GMT

The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.

By ennovative on 23-Feb-13 3:01 a.m.GMT

Just to avoid people going down the wrong track,

Please note the task is to come up with artwork to show your concepts for the character we want to develop. You do not need to provide 3D rendered examples or create the design in a 3D modelling program.

The style we would like u to initially use is a cartoon style. I have attached a few examples of styles we like.

thanks

By crowdSPRING on 24-Feb-13 6:39 a.m.GMT

The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.

By ennovative on 24-Feb-13 10:27 a.m.GMT

Hi guys,

Thanks for the submissions so far. The big shots at the company gathered around our little board-room table today and reviewed the submissions so far. After much deliberation, we have decided to change directions from the original brief. Apologies to the people who have already made submissions.

The character is still to be a robot or have robot like traits, but we have decided to go with a simpler, more fun/casual style of robot, rather than the more humanoid robot that was provide in earlier examples. The same key words still apply though, it should be fun as well as modern and quirky.

The latest file I uploaded is a montage of various concepts that members of the staff liked for one reason or another. I've tried to keep my comments brief so as not to narrow ur thinking too much at this point.

Green/Orange Robot-------------------I found the green robot on Pond 5. We like the basic concept of a rounded cornered, box-shaped robot with a friendly face. This concept could be developed further by changing the arms and ears. I personally quite like the "belly", but others dont't. One suggestion could be to put a t-shirt on it, like in the "Monster Wear" example.

SpearNose--------------We like the general styling of this design particularly the eyes. We were thinking if the body was orange and there were eyes on the body, green hair, it might look good. But I don't know exactly how this would work. If nothing else we like the style and shading of this design.

JugHead----------we like the simplicity of this, the shading and general style.

Monster Wear---------------We like the styling and shading, particularly the lighting effects and "shiny-ness" of the finish, because it is similar to our logo.

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