Chiro 3327 Dr. Joel E. Margolies Cpt. 4:
The Chiropractic Assistant: (pg. 75)
How many? ....... Overhead alert ........ Start slow ....... Block Visits ......... Be
Creative
Hiring:
Newspaper ....... Live Close By ..... Sunday Paper ...... Retail/Mall search ...
Telephone screening ... Three line phone .... answering machine .... Tone
Previous Work History .... Would you hire them back? ...... Open application evening
Previous CA (pg. 82) .... Never hire under stress ... Never be a hostage to staff
Signed contract ..... 4-6 week probation ..... Don¼t be a close friend .....
Training Manual (pg. 86-108) ... Study knee to knee ... drill .... drill ... Patient types
$ questions .... flow of office ... what to say .... Telephone Practice Drills
Insurance Procedures .... Schedule and Payments ..... Office Policies .... Financing
Public Relations Chiropractic Assistant: PRCA (pg. 109-116)
Where are new patients are found? (pg. 111-112) ... Salaries ... Training Staff
Bonuses: Staff Goal .... Dr.¼s Goal ... Weekly ... Monthly .... Drawbacks .... expected
How to Fire Staff: „It¼s not working out.¾ ... Severance pay ... Document ...
Keep hands off staff .... staff controlling you ...rather than controlling them
Statistics: Hand in glove with staff meetings .. No bitch sessions ... solution sessions
Tone in Hiring Staff¼s level of commitment is their tone .... what is it?
No exceptions .... Up tone only .... personal problems drag a person down
Your office is next!
Agreement! Compassiont people are eligible to be patients .. not always staff
Screenings: (pg. 123)
Meet and greet the public ..... health fairs .. create and align with others ... professional
Tag with a charity .. American Red Cross B/P .. Community Wellness .. Where?
Office atriums ... malls ... Spas ... health food stores ... Retail stores .... info
Follow scripts and flow of screenings .. Extra staff ... Powerful Close
Local people .... Tag with charity ... What you¼re doing .... Evaluation only
Focus on 4 concerns: ... how long .. how often .. when it¼s worse ... interfere with life?
Don¼t sell chiropractic nor convince ... be sincere ... Maximize ... quaility not quantity
Risk Mgt: Don¼t down their MD .... recommend no drugs .. vitamins ... only in office
No Stress Screenings: tables ... chairs forms ... spines or charts ... surveys ... sign ups
Screening Rountine and scripts: make it simple ... don¼t dwell ... in and out
Make appointments special ... use cards and take it away ... again ... Take It Away!
They¼ll follow the Money trail ... Appointments within a few days .. not past a week
Workshops: Cultivate and Collect data on Carpal Tunnel Syndrome .. Big Button
Use ideas on (pgs. 130-133) cut and paste and send .... provide workshops
Quiz: Next Week on Chapter Four
-- Not a Homework Assignment --
Just an exercise for me to review if you wish
(a) Search within the library, school clinic, or field doctor¼s offices and prepare an exercise
program booklet for
cervical, thoracic and lumbar conditions. This booklet (which you should prepare well and
save for future use)
should have an explanation .. again with pictures/charts and words describing anatomy,
subluxations, wear and tear,
need for their cooperation, etc. This booklet may include products that are used in your
specific technic .. such as
wedges and fulcrums, pillows, bands, etc. This should be as lengthy as you feel
comfortable ... remember , this
will demonstrate your desire to be successful. (b) Using the Ten Visit Survey interview 5
of your clinic „out¾
patients ... use questions that are applicable (c) From the 3 extra surveys, create your own
community interest
survey with at least ten questions. Complete at least 5 surveys with people unknown to
you. Be sure
to book at least one appointment at the school clinic for some student in clinic .. good idea
to
take them with you. If You¼re On Purpose .. don¼t stop till you book one! This is the
perfect time,
prior to it being for real, to confront your fears and begin asking for referrals and new
patients. Southern Tech
campus, local shopping centers are your target. Completed surveys should be given to me,
be sure you make note
of the new patient .. be serious .. no fellow students or friends. If you are not in the clinic
... do an additional 5
community surveys and note that for me. This is an individual effort .. not in a group. (d)
Three referral concepts
that you feel comfortable implementing once you get established. This should be written
up, as if it is in your
office manual .. with scripts and training tools for staff and yourself. Draw upon your field
doctor¼s referral concepts
and the creative energies within you. I need a program ... a script .. some specific ideas ..
rather than a few words ..
make it a flowing thing or a special event.