The headline Dalrymple used was, "Apple pulls one over Google" and the email he posted implies that it was Apple's plan all along to make Apple Maps a horrible experience to force Google to make a better mapping application for the iPhone.

(A little background: One of the reasons Apple ditched Google Maps was because Google wouldn't agree to provide advanced data like turn-by-turn navigation. So Apple was forced to ditch Google to come up with its own solution. That solution stank.)