Nightlife and entertainment industry leader PURE Management Group (PMG) today announced the launch of “The Vegas Hook Up,” an online social networking contest that gives consumers the chance to win prestigious prizes including an all-expenses paid trip to Las Vegas and VIP access to PMG’s popular venues. The Facebook contest will eventually lead to similar promotions on other popular social networking sites.

“At PMG we pride ourselves on our ability to stay in touch with our guests,” says David Krause, Chief Marketing Officer for PMG. “With ‘The Vegas Hook Up’ contest, fans of PMG’s venues will now have the chance to experience their favorite hotspots in true VIP fashion.”

Facebook users now have the opportunity to become a fan of PMG’s company page. They can then click on “The Vegas Hook Up” poster which will take them to the web site where they can enter to win. The contest features three separate prize categories, awarding the grand prize to two lucky winners, a second-tier prize to a new participant each week and a one-time prize for PMG employees.

On August 28, the two grand prize winners will be announced and will each be awarded a trip for two to Las Vegas, with flights and hotel rooms included, attendance to a PMG event of the winner’s choice, a meet and greet with the event host, a table with complimentary drinks at the venue, dinner at PMG’s Company Kitchen & Pub House in the Luxor and a cabana at Venus Pool Club in Caesars Palace.

In addition to the two grand prizes, a weekly winner will receive VIP access for two to a PMG event of his or her choice, a meet and greet with the event host, a table with complimentary drinks, dinner at Company Kitchen & Pub House in the Luxor and a cabana at Venus Pool Club in Caesars Palace. Winners of the weekly prize will be selected randomly on Friday, July 31, August 7, August 14 and August 21. A separate prize will also be awarded to the PMG employee who garners the most friend referrals to the contest.

For more information on “The Vegas Hook Up” contest including official rules and regulations, please visit www.facebook.com/PMGnightlife

For more information on PMG and its venues, please visit www.purelv.com.