Knowledge Base Articles

In the world of business, giving out gifts to clients, employees,
business partners, and other business associates is vital and
essential. The purpose of giving gifts is to thank loyal clients;
attract new prospects; show appreciation to employees; and honor
executives or managers. It depends, however, to whom gifts will be given
to and the budget when choosing corporate gifts.
Usually,
corporate gifts are given during special occasions like Christmas party,
company anniversary, employee recognition day, retirement, and etc. One
can give corporate gift to someone who works in a different company.
However before giving anything, one important thing to always keep in
mind by the giver is the company policy on giving out gifts. Most
companies (big or small) have policy when it comes to giving corporate
gifts. Usually, it includes a dollar amount that they can only spend for
a corporate present. And while a giver would want to stick with his own

Promotional products are a necessary part of the whole trade show
experience. As a participant, you want to excel at building new
clients, networking, increasing sales, circulating your brand, and
marketing your business. The marketing experts have performed numerous
studies time and again proving that promotional gifts enhance these
exact tasks. When planning your next trade show experience, you should
not be asking yourself, "Am I giving away promotional products at this
event?" Rather, you should pose the question, "WHAT promotional items
am I giving away for this trade show event?"
While any
knowledgeable promotions professional can assist you with the decision
making process, choosing an item like promotional yardstick would be
wise.
First of all, the implications during the show are
enormously wide. This is a larger quality item - one that visually begs
for more attention than smaller items like stress balls, key chains, or

There are actually a number of options for you to choose from the
wide list of promotional items for your marketing campaign. Among these
options are custom totes, which are great and effective advertising
tools for your company. Promotional tote bags are also among the most
cost-effective options that can help promote your brand, services, or
products regardless of how the global market industry is.
Considerably,
these custom totes have a lot of successful advertising stories as well
as its effectiveness in business promotion. Because of this, businesses
now use these bags with increasing popularity and wide use. So if you
are considering in having tote bags for your promotional needs, here are
some great advantages waiting for you.
Totes as Fashion Trend
For
one thing, custom totes are widely popular among professional women.
Hence, these bags are also becoming a trend. Furthermore, these bags are
also more than for fashion

Shenzhen is one of China's fastest developing cities and offers a
host of opportunities to new businesses and investors seeking avenues
into China. Here's a quick list of 10 great reasons to do your business
in the Pearl River Delta.
Proximity to Hong Kong - Hong Kong is only 20 minutes away by train,
bus, car and only a little further by ferry. This makes it easy to
attract international visitors to your new premises.
Special Economic Zone Status - Shenzhen's status as a Special
Economic Zone offers your business favourable rates of tax, as well as
easy business formation at a sensible cost.
Climate - Shenzhen is temperate for most of the year with an extremely mild winter, which makes attracting employees easier.
Cultural Melting Pot - The city attracts people from all over China
as well as having a strong expatriate community, making it simple to
find people with the right accent and the right

While advertising is meant to target a wide audience, there are
times when a certain company or product is mainly targeted towards a
specific audience, such as the elderly or men. In some cases there are
certain products that are geared towards students. With these types of
products it's important that the company is able to promote properly by
using the right type of promotional item. If your company is looking to
gain attention from students, the best way to do so is through the use
of promotional cool pens. Promotional pens are the perfect promotional
item for students because students of all types use pens on a daily
basis! From taking notes to writing papers, pens are a must have for
high school, college, and post-graduate students alike.
Why promotional pens?
Since
there are probably hundreds of different types of objects that can be
used as promotional items for your company, would you choose promotional
pens for students as you