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Mike Coogan, marketing and e-commerce director at Toys 'R' Us, said, "Our prime objective was to make our website more intuitive and easier to navigate. The Hybris platform has enabled us to build a functionally rich e-commerce solution that will allow us to enhance our online presence."

Coogan said, "The size and diversity of our product line - from toys to computers to pushchairs - means that taking a consistent and co-ordinated approach to product information management and pricing is essential."

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