5 Twitter Mistakes You Might Still Be Making

Twitter can be a great platform to establish your brand online, build a community and spread the buzz about what you do. But to really make the best of Twitter, you need to make sure you are not still making these 5 mistakes.

2. Follow back

Do you almost always follow back someone who follows you? Well, although this is a nice and polite gesture, it is not very constructive, and not necessary.

Keeping your timeline relevant is one of the most important aspect of a good Twitter strategy. Following whoever followed you will just add noise to your timeline and may result into you missing out on some important tweets from people you really meant to follow.

3. Your tweets are too long

Shorter tweets drive higher engagement rates. Not only longer tweets are more difficult to read, but users on Twitter like to get to the point quickly. In fact tweets that are 100 to 120 characters seem to get many more retweets than the longer ones.

Also keep in mind that someone may want to RT mention you and in this case, it is best to leave enough characters for your username.