Manchester Metropolitan University

University

Marketing (Creative Advertising)

In today's digital world there are more ways than ever to reach out to consumers.
Finding creative solutions to advertising challenges is a sought-after skill. It's not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.
This course will ensure you have the knowledge to support your creative thinking.
**A perfect mix**
You'll explore every element of the advertising spectrum, from traditional print-based materials to digital media.
This course blends commercial, theoretical and creative units to give you the edge when you start work. You'll be ready to create effective advertising campaigns and creatives in various formats and media.
Learn about today's advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you're passionate about.
**Real-world skills**
Your lecturers are experienced advertising experts. They share real examples to bring the theory to life. Our guest lectures allow you to hear from some of the industry's leading figures.
Test your new knowledge on units like the live client brief and internship project. Blend your creative skills with strategic awareness to create campaigns that get results.

Entry requirements

MSc: Normally a good UK honours degree (minimum 2:2), or international equivalent in any subject. We will also consider your application if you have significant, relevant experience or degree equivalent professional qualifications.
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification.