Ambassador Scotch: From Another Era

Finally, a booze that isn't cool and revels in the fact. What could be cooler than that? As Leo Burnett CDs Josh Denberg and Paul Hirsch explain, the "Scotch From Another Era" campaign "is intended to introduce the

Published on Mar 10, 2005

Editor's Pick

Finally, a booze that isn't cool and revels in the fact. What could be cooler than that? As Leo Burnett CDs Josh Denberg and Paul Hirsch explain, the "Scotch From Another Era" campaign "is intended to introduce the Ambassador brand to 24-35-year-olds who don't have much scotch experience. Ambassador scotch has been around forever. It's not the least bit cool or sexy and isn't served at the bar at, say, a South Beach hipster spot like the Delano Hotel