This spectacular event, which has earned its reputation as the premier winter event in the Black Hills, is made possible by businesses and organizations throughout the City. The parade provides a terrific opportunity to show your holiday spirit and leadership in our community. We look forward to seeing you at the Season’s Brightest Event.

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Shops at Main Street Square

512 Main Street
Rapid City, SD 57701
info@shopsatmainstreetsquare.com

Parking:
The city parking ramp adjacent to the Square, has more than 500 spaces with metered and leased spots. The public parking meters are located on the lowest level where you can park for $1.00 per hour, from 9 a.m. to 4 p.m.
Throughout Downtown, there is free off-street parking, with a two-hour limit Monday-Friday, 8:00 a.m.- 4:00 p.m.