“This is a very big deal for both Sally and Michel and we are so stoked for them,” said Firewire CEO Mark Price,” and I’m equally stoked for Nev Hyman and our entire product development and production team who continue to produce some of the best performing surfboards in the world”.

Price continued, ”When Firewire first came on the scene there was understandably a lot of skepticism about the technology, but I think that today’s result cements Firewire’s credibility as a viable alternative to the traditional center stringer polyester surfboard. And that bodes well for future development around new materials and construction methods”.

Firewire believes that minor refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials, construction methods and radical shape, which, in turn, will fuel new design success.

In addition, with the increased eco-consciousness of today’s consumer, Firewire is constantly refining our raw materials to decrease the environmental impact of our boards. Currently our surfboards emit only 2% of the volatile organic compounds (VOCs) that conventional polyurethane boards do throughout their lifespan.