The Sony RX100 has been named by Time magazine as one of the Best Inventions of 2012. So it’s no wonder really on why Hasselblad has chosen to rebrand the said shooter.

The Hasselblad Stellar was announced last July as a luxury version of the 20MP RX100. Basically, Hasselblad added a wooden or carbon grip to the Cybershot, a new logo, and slaps a hefty price for a complete luxurious package.