Facebook has also opened up carousel as a new ad format for dynamic ads.

Available formats are now:

Single image
Single video
Carousel

#2 Promote an existing IG post with Ads Manager

This new Facebook update will be a lifesaver. Until now you could not boost an existing Instagram post the way you could an existing Facebook Ad.

Running ads separate could increase your followers, but it minimized engagement since any comments (which often includes tagging other users) and likes strictly occurred within the ad post, not the native feed post.

According to Facebook, they started gradually rolling out this feature in June.

#3 Updated Ads Reporting

Finally, thank you for this Facebook update 🙂 this was long overdue. The new flexible drag and drop interface is pretty intuitive and easy to use for custom reporting needs. The updated ads reporting even has pivoting capabilities.

#4 New Way To Work With Third Party Data

Oh no, Facebook is killing third-party data by shutting down partner categories but wait there is a different way.

According to Oracle:

“Since this announcement, Oracle Data Cloud (ODC) + Facebook leadership have been working quickly to develop a new protocol that will enable advertisers to continue leveraging ODC’s data via direct contracting with ODC. ” – from DLX

So you cannot natively target third-party data on Facebook unless you are directly contracting with Oracle.