Andrew Winterburn speaks to C&IT Magazine about the perfect pitch

In the article Andrew discusses the extent that pitches have become inextricably linked with the events sector and how successful event agencies have had to adapt to be fit for purpose.

Andrew notes that mastering pitching etiquette has become critical for event agencies and that it has become ingrained in how they work and the infrastructure and resourcing of the business. What was previously seen as the domain of the business development departments now filters through the whole business.

The article also includes some simple hints and tips to help achieve pitch perfection. These include being journalistic in your approach, creating open lines of communication and being prepared for all eventualities.