Quality versus quantity is the question on a lot of content marketers’ minds right now.

It’s the same type of questions all over my news feeds.

Which is better? Where should our priorities stand? If we have to create a huge quantity of content, where will we find time for quality content? What if I spend a lot of time on quality content and it doesn’t pay off? Will I have to pull 16 hour days to get this done? Will the quality of my regular content suffer? Will this make me lose customers? Is it worth the risk?

There’s a lot of content marketing myths circulating the web and sometimes it’s hard to tell the difference between what’s real and what’s fiction.

But finding out the facts is crucial to business.

Why?

Because working off of incorrect information is just asking for trouble.

It’s like punishing a dog for eating a kid’s homework. We all know the dog didn’t eat the homework. Dogs don’t even like paper!

Photo courtesy of Office.com

I really don’t want you jumping to any conclusions about content marketing. I don’t want you to make any decisions based off myths. And I certainly don’t want you to blame the dog for something he didn’t do.

Instead, I want you and your business to work to the best of your abilities, and that means being informedabout the facts.

So that’s why I’ve trawled through the internet and found the most reoccurring and popular myths around, and have worked to debunk them so that you don’t have to.