Case Studies

1745 WordsApr 19th, 20147 Pages

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CASE 5-1 Barkley Foods

Joyce Stevenson, the manager of marketing research for Barkley Foods, had just left an emergency meeting with the ﬁrm’s president. An opportunity to buy an established line of gourmet (high-quality/high-priced) frozen dinners had arisen. Because there were other interested buyers, a decision had to be made within three or four weeks. This decision depended on judgments about the future prospects of the gourmet frozen dinner market and whether Barkley could achieve a competitive advantage. The marketing research group was asked to provide as much useful information as possible within a 10-day period. Although uncomfortable with the time pressure involved, Joyce was…show more content…

Its largest product

areas were canned tomato products, frozen orange juice, cake mixes, and yogurt. Barkley was known to have strengths in operations (product preparation), distribution (obtaining distribution and managing the shelves), and advertising. Their brands typically held a solid second-place position in the supermarket. There was no effort at umbrella brand identiﬁcation, so each product area was carried by its own brand. Joyce Stevenson had previously been in strategic planning, and reviewed the type of information and analysis that would be required to support a strategic decision like this one. She wrote down the following four sets of questions to guide the thinking of the research group: 1. Market analysis ■ What are the size, current growth rate, and projected growth rate of the industry and its relevant subsets (such as ethnic dinners) for the next ﬁve and ten years? ■ What are the important industry trends? ■ What are the emerging production technologies? ■ What are the distribution trends? ■ What are current and future success factors (a competitive skill or asset needed to compete successfully)? 2. Environmental analysis ■ What demographic, cultural, economic, or governmental trends or events could create strategic threats or opportunities? ■ What major environmental scenarios (plausible stories about the future) can be conceived? 3. Customer analysis ■ What are the major segments? ■ What are their motivations and unmet

A Case Study of Gary Halper Menswear Limited Decision Dilemma
Name
Institution
Gary Halper Menswear Limited Case Study
The Company
The company is a medium- sized manufacturer of high-quality men’s jackets and suits in Canada. It is also known as GHM, established in 1995 by Garry Halper, who is the Chairman and President, using proceeds he got as an inheritance. In particular, it is located in Montreal, Canada in a 15 years leased premises and manufactures men’s suits and jackets for both…

978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or…

Engineering Economic Analysis Case Study
Case Name The Smithson’s Mortgage Case Study Teams This case is designed to be conducted by a team of students. The discussion, questioning, and resolution of differences is an important part of the learning experience. Another significant advantage is the sharing of the workload in preparing the final case study report. Knowledge Background This case draws heavily on the material presented in Chapters 2 and 3 of Principles of Engineering Economic Analysis…

In this case study we are going to discuss the CRA case. The CRA case is mainly about the mining company breaking/dissolving the unions and making the employees sign the individual contracts. Here we will discuss and analyse how they went about pursuing the workers to leave the unions and sign the individual contracts. Before that we will briefly look into the profile of the CRA.
CRA is a major Australian mining company, it is a large employer with about 15000 employees directly employed and another…

Case III: LATE MOVER ADVANTAGE?
Questions
1. Why has the ‘late corner’s strategy’ of Toyota failed in China, though it succeeded in India?
2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals?
1.ans – Toyota failed to get a strong hold in the Chinese market due to poor understanding of the market. The reasons being mainly due to high pricing of the vehicle with which it entered the market in China as Toyota followed the price skimming strategy…

IME 6120 PRODUCTION OPERATIONS MANAGEMENT
SAKETH REDDY DUMPALA WMU ID #068431546
Case Study-2
1(a) The Penang Mutiara which is located on the lush greens of the Indian Ocean coast of Malaysia is one of the most luxurious hotels of South-East Asia. This hotel is owned by PernasOUE of Malaysia and managed by Singapore Mandarin International Hotels. This luxurious hotel gives its best quality of service to its customers. According to the Penang Mutiara hotel the quality of service means helping…