25/03/2013

Deloitte Graduate Recruitment Programme-

Here’s what you need
to know about the 2013 Deloitte Graduate Recruitment programme .

This is an extract from an
interview between Deloitte and Capital FM, on the upcoming 2013 Deloitte
Graduate Recruitment Programme.

Corporate Kenya has
become very competitive. The search
for talent starts at the University level with exceptional students securing
internships and jobs before they graduate. Deloitte, one of the ‘big four’ accountancy
firms in the region is now engaging students on social media to nurture a
rapport and create communication lines with students.

Deloitte EA, which
will soon be launching it’s annual graduates’ recruitment programme, asserts
that there is much potential in social media as a medium for recruitment.

An interview with two of Deloitte’s partners; Doreen Mbogho
(Financial Advisory Partner who is also in charge of talent) and Anne Muraya
(Audit Partner) gives more insight to this trend as they talk about the
Deloitte Graduate recruitment programme.

What led to the choice of social media campaign as opposed to
conventional methods?ANNE: Social media presents a unique platform to engage fresh
graduates as they are already active on

social sites such as Twitter. This presents Deloitte with unlimited visibility
and access as compared to traditional campaign channels like newspaper
advertisements.DOREEN: In addition, social media is very cost-effective and
provides a wider reach via informal referrals. We still value face to face
interaction though, that is why we are having the campus open day.

By approximation, how much do you intend to save by using social media?DOREEN: Social media campaigns involve the use of freely
available advertising space on sites that experience high traffic from our
target group. Hence we spend less on conventional advertising space like
newsprint. It (social media) also enables prospective candidates to share
campaign content with their expansive networks. This creates a wider reach for
us.

What does Deloitte’s recruitment programme entail?ANNE: Normally, there are four stages in the Annual Graduate
Recruitment process: Online Aptitude Test, Assessment Centre, Panel Interview
and finally an Interview with the Partners.

How many graduates is Deloitte planning to take?DOREEN: We plan to hire many fresh graduates across various
service lines of audit, tax, consulting, enterprise risk and financial
advisory. Our primary focus is Audit. The people we recruit will take up the
position of Audit Associate based in our Nairobi
and Mombasa
offices. They will be taken through formal job training as they carry out
audits as part of a larger team.

ANNE: To learn more about Deloitte and the various positions
available join us at the Deloitte Campus Day which will be at Kenyatta University
on Friday 22nd March from 10a.m. to 2p.m.

Is there any preference in the courses undertaken?DOREEN: One of the minimum qualifications is a Bachelor’s Degree
in any field. We encourage applications from all fields as this diversifies our
teams.