Friday, August 19, 2011

AS a graduate of the MSU School of Hospitality Business, and as the CEO and a founder of BIGGBY COFFEE, as a Michigan company that has over 20 months of double digit growth, as someone who has never turned down a speaking request at MSU…5-10 a year for no compensations…it is disappointing to never have been asked or been sent a rfp ….ever. Branding? Give me a break !!

I am currently living on MSU campus and when I found out that they were putting a Starbucks rather than a Biggby in Well's hall, I was so annoyed! Nothing compares to Biggby coffee and I am sorry for all those people who have to drink Starbucks coffee now. I would rather walk over to the union to make sure I can get my Biggby coffee than go to Starbucks.

Starbucks came into our local University (Ferris State University - Big Rapids) and I will continue to cross the street and go to Biggby for a better cup of coffee, smiling faces, and a great environment!

CEO and Co-Founder of BIGGBY COFFEE.
Our first cafe began in March of 1995, and we began franchising in 1999. We now have over 157 cafes located in 9 states. We are a 100% franchised system....meaning local ownership.
I am spending much of the year on the road visiting our cafe owners, employees and customers....these are the chronicles of my visits.