Logos in the age of the app

An article recently I wrote on how digital media is changing the way we need to approach the development of logos has just been published in the December issue of Design Edge Magazine.

In it I talk about how rise of mobile digital devices, such as smartphones, are changing the way we view and interact with logos. It looks to provide a framework to assist organizations in answering the question: is my logo ready for the age of the app?

Ironically the article is only available through the print version of the magazine. However a PDF file of the article can be downloaded by clicking on the following link – DE_app_age.