Century The Movie Plaza, ­the operator of the long-standing multi-purpose complex comprising of a shopping centre, movie theatre, and hotel, spent over Bt3 billion baht expanding its prized position on Sukhumvit Road.

The latest addition and the second Century The Movie Plaza, Century The Movie Plaza Sukhumvit, presents itself as a new lifestyle community mall, the company said in a press release issued on Friday.

The new branch will fulfil lifestyle needs with the best movie theatre, products and services, various popular restaurants, as well as the Avani Hotel and its function halls, the company said. It spans over 70,000 square metres and aims to introduce a new shopping experience.

Kampol Poolvoralaks, Vice President, shopping centre and movie theatre, Century The Movie Plaza, said: “Century The Movie at Anusaowaree opened its door and has brought success to us for 13 years. The success has helped us to understand our target market better. Our customers value and seek convenience, speed, and solutions to their needs. That led us to search for a new plot of land in the south eastern area of Bangkok.

"Today, urbanisation rolls out at a rapid rate, resulting in a boom of condominium, residential townhomes, educational institutions, as well as private and public sectors. More than 300,000 people live in the areas adjacent to the CBD and BTS lines. We spent more than Bt3 billion for our Sukhumvit expansion, namely Century The Movie Plaza Sukhumvit. This mall’s highlights are the modern extravagant designs, inspired by the “Never Stop Moving: The Move of Sukhumvit” concept.

"Our target customers are the B group and the working age with a minimum of 30,000 baht in salary. Additionally, we would like to introduce interesting stores and comprehensive services that are modern and convenient for the new generation. The mall’s second floor is accessible from Onnut BTS station. It also provides conveniences and the lifestyle for targeted customers who would like to shop or hang out at a shopping centre. Moreover, having a movie theatre can strengthen our operations, while making visitors’ lives more fulfilled.”

At this location, Century First Screen is also launched for the first time, fully equipped with a Vivian Lounge, the special private waiting area prior to watching the movie. The lounge also comes with premium gourmet bar that creates special cocktails. The seats of the Century First Screen are 180-degree reclinable sofas, available at Bt600 per seat or Bt1,200 per pair.

Kampol continued: “Our company also sets aside more than Bt10 million in marketing budget to promote and create awareness through a 360-degree campaign. The official grand opening, filled with all-day entertainment, will be on Friday October 26, 2018. The opening of Century The Movie Plaza Sukhumvit will generate an additional 30 per cent growth in revenue each year and will service an average of 15,000 visitors daily.”