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Surviving the lions den

Passing through the Lion’s den – How to sell cloud services to security guys:
Pitching your SaaS offering is usually fun, until the security guys walks into the room as anyone who try to promote cloud services to organizations probably knows. On the other hand, for the CISO, sometimes cloud vendors represent the sum of all their greatest fears.

So, how can providers of cloud based software do better job in satisfying those gate keepers? Learn to speak their language and understand their terminology and way of thinking. In this presentation we will walk through the do’s and don’ts when pitching to information security professionals, and try to better understand their motivation and how to address their concerns.

This presentation is an introduction to a workshop providing better tools for cloud based companies to overcome challenges when selling their offering.

My name is Moshe Ferber, and I am working with some of the world largest software vendors in order to help them define and achieve their go-to-cloud strategy. I am also very kin on educating about the cloud, so I am helping in creating some of the world cloud security certification.

32.
To wrap things up
Speak your customers lingo
Use good building blocks
Don’t hesitate to be
transparent on your security
controls.
Cloud Security is very much about your
customers market sector.
Be proactive in your security, think
ahead of your customers.