The RowNY FlagshipStore Scout

Fresh off their nomination for the forthcoming CFDA Award for Womenswear, Co-founders and designers, Ashley Olsen and Mary-Kate Olsen of The Row have opened their first brick and mortar store in New York City on the upper East Side.

The 4,000 square foot three-story townhouse located on 17 East 71st Street, off of Madison Avenue, carries not only the designers’ ready-to-wear and accessories, but also a curated selection of fine and vintage jewelry, furniture, artwork, décor, and specialty items.

“We had our eyes on 17 East 71st street before we opened our Los Angeles store in 2014. We knew we wanted this space to represent The Row in Manhattan and are thrilled that we can now call it our East Coast home,” explains Mary-Kate Olsen.

Designed in collaboration with interior architect Jacques Grange, the entrance welcomes clients through the first floor salon, lined with Grange’s custom wardrobes, mirrors, and rails, leading into the footwear atrium. A spiraling limestone staircase leads guests to the 2nd floor featuring The Row’s ready to wear collection. A George Nakashima console greats guests on the third floor showcasing the duo’s optical collection in partnership with Oliver Peoples. Anchoring the final floor of the townhouse is a dining room set by Jacques Adnet, leading into an intimate salon, available for private appointments.

Los Angeles emulates the look and feel of a mid-century modern home — something that was representative of the history and essence of the space. We wanted to do the same in New York, preserving the integrity of the original structure. Jacques, Mary-Kate, and I worked together to create a space that would reflect our aesthetic positioned in the historical upper east side location.

– Ashley Olsen

That aesthetic is reflective in the furniture to décor sourced from Delorenzo Gallery, Wyeth, and Gallery BAC, and specialty items such as Masa ceramics, Charvet, and Santa Maria Novella apothecary. The space historically housed a Japanese tea room for So-Oku Sen. As a nod to the building’s past, the store will offer a selection of Japanese green tea and caddies.

The flagship is a major stepping stone for the design duo whose fall collection made The Impression’s Top 10 as their nuance and sophistication warrants attention as well as sales. And thankfully for those in New York City, they can now enjoy both aspects in The Row’s new New York flagship.