NFC stands for Near Field Communication; it is a channel where information and data can be pushed to consumers directly through their mobile phones.

NFC is the convergence of commerce and advertising

How it works

NFC allows brands to connect with a mobile audiences using digital content in the physical world. Via a small inexpensive tag attached to the back of a poster, customers can engage with print signage through a simple touch of their phone to the poster.

When a customer taps a tag with their phone, they will receive whatever information you would like them to have.

This works one of two ways: For phones with NFC, customers just have to tap the tag with their phone. For phones without NFC, customers can scan the QR code using a barcode scanner app.

For example, In Dublin Airport, a Stansted bound passenger can instantly interact with a poster for The Stansted Express and via NFC or QR code can book a train ticket ahead of their journey.

Printed Signage has always been a challenge to measure effectiveness, but now with NFC, brands can use signage to collect data from shoppers to help make future marketing decisions and track signage success.