Niantic hopes Pokemon Go can emulate World of Warcraft's longevity - “...in a recent interview with Eurogamer, Niantic's chief marketing officer Mike Quigley spoke about his World of Warcraft-sized ambitions for the game now the player-count has leveled off. For Quiqley, comparing Pokemon Go to other mobile games is an exercise in futility. Niantic's baby, he explains, is "more of an MMO than anything else." It has two week client sprints, two week server-side sprints, and bi-weekly content patches and bug fixes..."I think our lifespan and curve may be quite different from a free-to-play mobile game -- it may be more in a World of Warcraft vein just because of the type of game we are," says Quigley.”