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4 Reasons to Integrate Social Media Into Your Marketing Strategy

March 1, 2016

The advertising landscape has changed drastically in the past five years. Today, smartphones are the norm and social media networks are popping up daily. People young and old are constantly consumed with the digital world, creating a demand for social media advertising. If your marketing plan doesn’t include social, you are sorely missing out. Now is the time to change that.

By itself, social media may not be a strong marketing tool, but with a combination of print, television and radio, your efforts can be maximized. Fusing social into your campaign can prove to be an effective way of reaching new audiences and creating awareness around your brand.

Here are four pragmatic reasons to integrate social media into your marketing strategy:

1. Creates trust for your brand.

This marketing platform is at heart a social activity, as opposed to another hard-hitting sales blast. It’s one of the best ways to build trust with potential customers. By sharing useful or entertaining content relevant to your brand, your audience becomes engaged — leading to a surge of awareness and loyalty. Your messages in other advertising channels will directly benefit from increased trust simply by association with your social media campaign.

2. Builds meaningful customer relationships.

With over a billion people on Facebook, the reach of potential customers is so immense, you would be mistaken not to have a social presence. Marketing through social networks is all about relationship building with your target audience. Maintaining good customer relationships is crucial for any business to improve sales and the chance of repeated business. Every interaction you have on social media is an opportunity to demonstrate your customer service level and enrich your relationship with your audience. It is a personal experience that lets your customers know you care about them.

3. Provides customer insight.

Besides the relationship building aspect, most social networks have their own analytics functions. This means you can measure the number of likes, shares and visits on specific content. In addition, social media gives you the ability to specifically target your audience and calculate your ROI. You can easily learn what types of content your customers love, which will help you devise a more dynamic marketing strategy.

4. Amplifies marketing efforts.

One of the best factors of social networks is they allow brands to develop shareable content. Social media taps into the most intrinsic desire among people — the desire to share. People share for different reasons, and they only share content that is relevant to their interests. When your target audience shares content, it will most likely be shared across other social networks, improving the strength of your message.

The longer you wait, the more you have to lose. When done right, social media marketing can lead to new customers, heavier site traffic and a hike in sales conversions. Integrating social media into your marketing strategy can make your campaign more effective, helping you better achieve your business goals.

You Need An Experienced Social Media Management Team

Marketing with social media is more than just posting a Facebook status or tweet. It requires knowledge, experience and creativity to work right. Social networks are evolving daily and at Igoe Creative, we know how to keep up with all the changes. We understand what to post, when to post and how often to post. We carefully craft content that not only gets seen and shared, but also improves your search engine rank, guiding viewers to your company’s website — where the actual selling takes place.

Let Igoe Creative go to work for you! In addition to creating successful social campaigns, our full-service agency is accomplished in creating compelling print, television and radio advertising. Contact us to create a powerful marketing strategy that will set you apart from the crowd and make your message known.