Need an always-on nurture program to match customer needs?

Enabling marketing relevance at scale is challenging, but Idio is giving us a path to achieve this.

Idio’s unique predictive content intelligence engine complements our proven customer engagement solutions to better help B2B organizations keep pace with their customers’ needs with the right content at the right moment.

Made trial closing more successful due to a deeper and richer understanding of each prospect.

I completely agree with the premise ‘you are what you read’ and if you flip it so that ‘you read what you are’, then clearly relevant content delivered in a personalized way makes Citi a much more compelling brand to want to do business with.