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Ana Kraš, 32, started taking photographs ten years ago. For her, the medium was a necessary outlet of expression, albeit a private one. In fact, the Serbia-born artist, designer and model would only take pictures of and around her close friends and family at first, in addition to some “interesting things” that populated her environment. “It was always a very personal kind of documentation,” affirms Kraš from her Bowery-based loft studio in New York. “More like a visual diary.” Hence why, for the first few years she published her pictures anonymously – uploading them to a Tumblr account enigmatically dubbed Ikebana Albums.

Last year, however, she had a change of heart and decided to transform this vast digital archive into a tangible volume of the same name. “I decided that I would rather people view my photos within a book I have control ver, than see them out of context on the internet somewhere,” she explains. “It’s interesting because 99% of these photographs have never been seen before, so it has been an emotional process,” she adds. The book itself is intimate – in subject matter and sensibility – offering a window into Kraš’ multifarious world, comprising candid, lo-fi pictures of friends and outtakes from commissioned fashion shoots. One picture, for example, depicts the watery outline of a silhouette behind a plastic shower curtain, while another showcases a sleeker, more elevated portrait of a raven-haired model on a stool.