Amazon confirms ‘keep calm and rape’ t-shirts no longer for sale as clothing company apologises

The ‘keep calm and rape’ t-shirts have been withdrawn from sale (Picture: Amazon)

Amazon has confirmed that t-shirts emblazoned with the slogan ‘keep calm and rape’ are no longer for sale online, as the clothing company responsible apologised for the ‘offensive’ items.

Yesterday an internet storm developed as it emerged that clothing firm Solid Gold Bomb was selling t-shirts on Amazon.co.uk with an array of offensive slogans including ‘keep calm and rape a lot’ and ‘keep calm and hit her’.

Both companies were bombarded with angry messages as a result, prompting Solid Gold Bomb to close its Twitter account.

‘Keep calm and choke her’ was still available to purchase at the time of writing (Picture: Amazon)

Today a spokesman for Amazon confirmed the ‘keep calm and rape’ t-shirts were no longer available online, with Solid Gold Bomb currently removing all offensive items from sale.

In a statement the company said the slogans were ‘automatically generated using a scripted computer process’ and that they were doing their best ‘to correct the issues at hand’.

Apologising for the ‘ill feeling’ the t-shirts caused, the message on the Solid Gold Bomb website said: ‘We have been informed of the fact that we were selling an offensive t-shirt primarily in the UK. This has been immediately deleted as it was and had been automatically generated using a scripted computer process running against 100s of thousands of dictionary words.’

Solid Gold Bomb closed its social media accounts in the wake of public outrage (Picture: Amazon)

The company went on to insist that any offensive t-shirts still online are ‘certainly in the deletion queue’ and will be removed ‘as soon as the processing is complete’.

While ‘keep calm and hit her’ has been deleted from the site along with all rape-related slogans, at the time of writing ‘keep calm and choke her’ and ‘keep calm and punch her’ were among t-shirts still available for sale.