Rimmel London Fall 2014 + Rita Ora + Keep Calm and Lip Balm

Rimmel London is one of those wallet-friendly brands that can always be counted on for something fun, bright and great quality. Here's a peek at some of what's coming for Fall, including the Rita Ora nail collection and the I-can't-wait-for-them Keep Calm and Lip Balm shades.

rimmel london fall 2014 + rita ora

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A 23-year-old British singer/songwriter and actress, Rita Ora is much better known in the UK than she is here, although fashion watchers likely know her distinctive bold red-carpet style. Her 3.68M Twitter followers and 2,37M Instagram fans make her a social-media star and and coveted collaborator -- Rimmel is certainly thrilled. We'll know her better soon; she's on the cover of the August issue of Flare Magazine (these images are from that issue), and her album is scheduled to drop in the next little while.

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Rimmel London 60 Seconds Nail Polish by Rita Ora (August, $3.99 each) You don't have to be a Rita Ora fan to get into this capsule collection of six. Note: the teal, hot pink and deep purple are brighter than they appear here. From top left: Lose Your Lingerie (very pale pink); Breakfast in Bed (soft mint); White Hot Love; Midnight Rendezvous (deep violet purple); Don't Be Shy (hot pink); Do Not Disturb (bold teal).

There are actually 12 shades in the UK, including a fantastic bright orange someone decided Canadians shouldn't have. *moue* In her shoot for Flare, Rita appears to be wearing White Hot Love, with a swipe of Do Not Disturb and Don't Be Shy tips.

rimmel london fall 2014 july and august releases

Rimmel London Exaggerate Waterproof Eye Definer in In Nude (August, $6.99) One of two must-have pencils, the In Nude eye definer is ideal for lining the lower waterline to brighten the eyes; if it matches your skin tone it doubles as an invisible lip liner. If your complexion is a bit deeper, use it as a subtle brightener on your brow bones. And Rimmel London makeup pro Vanessa Jarman says she's used it to create a cool cat-eye, too.

Rimmel London Moisture Renew Universal Transparent Lipliner (July, $7.99) I keep saying that not enough beauty brands make clear lip pencils that work with any shade of lip colour. Everyone should have one to help keep colour in line without looking obvious. So thank you Rimmel for adding one to your lineup.

Rimmel London Moisture Renew Lipstick (July, $7.99 each) This line of lippies disappeared for a while; it's back as of next month with a more moisturizing formula and 20+ shades. The five in the photo above are Rimmel pro Vanessa Jarman's picks -- "Jarmi's picks," she says. Clockwise from left: Nude Delight; Pink Chic; As You Want Victoria; Diva Red; Back to Fuchsia (my favourite).

rimmel london keep calm and lip balm: omg

Rimmel London Keep Calm and Lip Balm (August, $2.98 each; exclusively at Walmart) I can't wait for this little set of five sheer, tinted balms. This is Keep Calm and Party and Keep Calm and Rock, both amazing washes of emollient colour.

Here's how the Rimmel Keep Calm and Lip Balm collection will look with its final packaging. Other than the first, which is clear, the Rimmel London Keep Calm and Lip Balm shades look bold, but deliver a pretty, sweet kiss of colour you can intensify with additional layers. And you bet I'll be trying them on my cheeks as blush.

What do you think? Who am I going to have to fight for these Keep Calm and Lip Balms??