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The Thorntree couple’s early-morning struggle at the ‘Oven Fresh’ counter was read by hundreds of thousands of people across Britain and even attracted star-studded support from comedians Jason Manford and Bob Mortimer.

Tony had feared a secret Morrisons “agenda” was responsible after his wife was forced to wait until 9am for eight large sausage rolls and two steak bakes.

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Customer complaints

Elated by the result but still grappling with their overnight fame, Tony and Linda promised to expose “idiot” Facebook commentators.

“They hadn’t read the story. They didn’t understand. We weren’t eating them at that time,” said Tony.

“I have got all these comments and I am going to compile them into a book. Let people see how stupid people on Facebook really are.”

Morrisons told The Gazette it had stopped 7am bakes at the Middlesbrough store due to falling demand, but the chain has now relented.

A spokesman said: “After being reminded that we have some customers who really love pies at breakfast time, the team at the Middlesbrough store have decided that they will start baking pies earlier and they’ll be available at 7am.”