Smart TV

The release of Smart TV was announces at IFA 2011. In the coming months Smart TV will be deployed to all connecting TV's. Connecting Blu-Ray players will also receive a Smart upgrade.
This upgrade will happen automatically.
Learn more about Smart TV on this website.

All connecting devices will benefit from the new Smart release.
TV's will indeed show the new Smart TV portal, a complete new look with good changes and improvements.
Blu-ray players will also get a new Smart look.

I have never heard or read something about Now/Next feature as a part of SmartTV. Erik, is there any source or reason for that? Or is this just another post in the hope you get that feature if posting the same in more threads, cross topic?

Regarding the SmartTV update for 2010 TVs, will this be just an update of NetTV to the New version, which is part of SmartTV or will 2010 TVs be updated to SmartTV, which also includes recording?

I just want to understand the announcement correctly. Not sure how to interprete it.

I had a look at the website and there are several things described which SmartTV consists of:

NetTV

SimplyShare

Control

Program (record from EPG)

As mentioned above, Philips - Mark says, that they want to deliver SmartTV to all connecting TVs.
If not, what is the real news form this post?

Regarding items 1, 2 and 3 they are all already usable with current firmware. I do make use of all the features.

What is the news in the announcement? Maybe I'm a little blind and do not see it...
Is the announcement, that Philips will update the NetTV portal to the new SmartTV version?

For me, there is a difference between:
"SmartTV will be deployed to all connecting TV's"
and:
"NetTV will be updated to newer SmartTV version"

Looking at the picture (if following the link to SmartTV), I see current program and EPG bottom left, internet app top left, a collection of NetTV apps on the right and in the middle the icons Philips uses for HDMI, USB, WiFi and DLNA.
My assumption was, that this is just for marketing, since it does not really make sense to me having a WiFi ready icon next to a DLNA icon.

But reading Toengels post, I might think they will change the Home Screen to this.

@Toengel:
Please follow the link to SmartTV from the first post, then choose "Program" from the big buttons in the middle and then follow the link "See all TVs with SmartTV". You will see a list, where also 7000series of 2010 are listed. They definitely do not have that feature. But Philips directly links to this TV from the recording explanation.

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