The New York Times‘ mobile site saw a 600 per cent growth in traffic last year, according to Janet Robinson, president and CEO of The New York Times company, who announced the group’s latest earnings report.

The site recorded almost 10 million monthly page views, Robinson said, and is now attracting ‘a strong roster of blue chip advertisers’.

Robinson added that the company as a whole had seen a 22 per cent growth in digital revenues over the same period – an increase of 8 per cent from the previous year – with these now accounting for around 10 per cent of the company’s total revenues for 2007.