Buffalo Wild Wings Plans Remodeled Sites

Buffalo Wild Wings Inc. unveiled a new logo Wednesday and said that it was redesigning its restaurants.

Redesigned restaurants will be unveiled in late 2012, with the first one being in Cincinnati and the second in San Diego. Most of the new Buffalo Wild Wings restaurants opening in 2013 and many remodels will feature the new design. There are 13 locations across Arizona.

The new logo is not dramatically different. The colors are the same, and a winged buffalo is still the centerpiece.

But the tagline “Grill & Bar” has been replaced with “Wings. Beer. Sports,” and the buffalo image has been tweaked.

The changes will include enhanced audiovisual systems. But the company says the design changes are more than aesthetic, and will make the restaurants more efficient and lead to faster service.