Concerns about marine pollution from discarded plastic can take different forms from international reports to local actions.

An innovative young company in Holland,Plastic Whale, offers boating excursions through the canals of Amsterdam to fish for plastic. The company started five years ago with a challenge to build a single boat made from discarded plastic. They haven't stopped since in their mission to make the city's famous canals plastic-free and create value from the gathered garbage. So far, Plastic Whale has:

recruited 3000 people to join their fishing trips; removed 35,000 plastic bottles from the canals; filled 560 bags with discarded waste; and built 7 boats from the collected materials.

The Company says: "we don’t like talking about the problem too much but rather working on the solution by creating cool products from plastic waste. The more people who join in, the more positive impact we create, and we want to go global."

They hope to eventually go ‘out of business’ by overfishing their raw material from the canals and elsewhere. It appears they are also having a good time in the process.