Abstract: This article presents the short biography of the Italian doctor and pedagogue Maria Montessori. It reviews her basic concepts of a child as a doctor and pedagogue in two of her most fundamental books – «L’enfant» and «La pédagogie scientifique. La maison des enfants », and also shows some of the specifics in the way of practicing the methods of Montessori schools in Alsace, France.

Abstract: The article is dedicated to the social roles of the celebration in the era of the images (since the 1960s). The purpose of the study is to identify the significance of the celebration with the validation of leading trends related to the development of information technology, marketing communications and branding. A subject of examination is the interconnection of festive events, held in cities in different countries and continents, with cultural models and branding processes in the time perimeter given. The focus is placed on the importance of modern celebrations in the development of urban brands. The study is based on certain theoretical formulations for the era of images and branding.

Abstract: An attempt to clarify the essence, the place, the role, and the functions of the Special Events in the context of the integrated marketing communications (IMC) is made in the following article. A classification of the reasons, summarized in five groups, for organizing a special event is made. A proposal for the classification of the Special events, corresponding to their dimension and influence is made. Four possible internal-organizational and external-organizational methods of approach are described- the functional-matrix method, the hierarchic-administrative method, the consultant method and the venture method. The Event management is examined as a specific scientific and professional field with a variety of organizational, managing, commucational, marketing and integrity character within its concept.

Keywords: Special event, integrated marketing communications (IMC), reasons for organizing a Special Events, methods of approach of a Special Events, Special Events categories, Special Events Managements, managing, communications.

Abstract: The paper examines manifestations of rhetoric from the antiquity to modern times. The focus is on establishing of the power of rhetoric as theory and practices. The text is an attempt to give an answer of the question whether there are grounds to talk about the rhetoric of power.

Abstract: The contemporary alternative music scene in Bulgaria is still an unknown field of research especially when it comes to the need for systematization, classification, periodization, conceptualization and theorization of the processes, activities and phenomena connected to clubs in Bulgaria. The subject is very up-to-date in the current situation where due to the disappearing of influential music media, lack of concert halls and cheap recording studios, clubs have taken up these functions doing both business and developing the music scene. In this article I am going to make a brief review of publications connected to the notions of “club culture” and “club community” as well as present some club traditions and phenomena in Bulgaria. The aim is to view clubs through the science of suggestology, while focusing on the analysis and interpretations about club environment, prestige and other suggestive factors and how they influence visitors of these specific places. I will make a comparison among several larger clubs in Sofia and Plovdiv and reach a conclusion about their growing role as media and how this directly affects the current development of the alternative scene in Bulgaria. The research is based upon rich ethnographic material, which comprises of in-depth interviews, participant observation, case study and other anthropological methods.

Abstract: The focus of this article is placed on a significant and problematic field in public media – rhetoric and its specific manifestations in TV media and virtual (digital) media environment. The consistent development of technologies and innovation in the past decades introduced a new media model facilitated by the web. The dynamic development of the online presence required an urgent rethinking of rhetoric – from its broader definition as an art of persuasion in the context of public speaking and writing it is modified to an art of effective persuasion through the power of visuality. Therefore, some definitions related to the new media rhetoric, journalist rhetoric, visual rhetoric and virtual rhetoric are proposed in the articles. They will be а starting point for further researches in the field of new media rhetoric.