Tell Major U.S. Retailers: Don't Sell Rainforest Destruction

Asia Pulp & Paper (APP) has been driving Indonesian rainforest destruction at an alarming rate to make throw-away tissue products.

This deforestation is not only polluting our climate, but also pushing wildlife like the Sumatran tiger towards extinction. With only 400 Sumatran tigers left in the wild, every bit of its dwindling forest habitat matters.

Here in the U.S., APP is pushing its “Paseo” brand tissue products onto store shelves across the country. To do so, they are counting on people in the dark about the dirty secret behind their tissue products. But you can help us change that.

Director of Government Relations and Regulatory Affairs, KrogerBrendon Cull

I urge you to avoid buying and selling Asia Pulp & Paper (APP) tissue products in your stores. APP is driving the destruction of rainforests -- including habitat for the last Sumatran tigers -- for its throw-away tissue products. This is unacceptable. Toilet paper shouldn't wipe away rainforests and tiger habitat.

The APP tissue products, marketed under the "Paseo" name in the U.S., are made from wood fiber originating from rainforests and pulpwood plantations that are eating into rainforests in Indonesia. With about 400 Sumatran tigers left, there is no time to lose, and no room for retailers to look the other way while rainforest destruction sits on their shelves.

Indonesia recently received a world record from the Guinness Book for the worst deforestation rate. Pulpwood plantations are eating into rainforests and carbon-rich peatlands, driving much of this record-breaking forest destruction. By buying and selling Paseo products, you are complicit in this devastating deforestation.

Until APP cleans up its act, I ask you to avoid buying and selling Paseo brand tissue products. I also urge you not to use APP as the supplier for your in-store (or "generic") brands.