Website Design for Lead Generation

Website Design for Lead Generation

Why is website design important?

The human attention span is shorter than ever, which means your website only has seconds to capture attention. Just like a retail storefront has to convince people to walk in the door, your website must convince people to actively engage with your product or service.

Good website design makes it easy to attract customers, whereas poor design could push them away.

A well-designed website projects professionalism and communicates your brand values. But if your goal is attracting leads, it needs to do more. You need website design for lead generation.

How can your website deliver leads?

With smart website design for lead generation, your website can attract more visitors and turn those visitors into interested customers.

It’s like having a top-performing sales rep working 24 hours a day, 7 days a week. One who knows your buyers inside and out, and can communicate the right information at just the right time to get buyers to take action.

How can your website do that?

1. It must provide the right experience for your buyers. Your website structure and navigation must make it easy for visitors to find what they are looking for. Your page content must be carefully crafted to provide the information visitors want.

2. Your website must be designed to entice visitors to become leads. To do that, we include well-placed calls-to-action (or CTA) offering them high-value content. When a visitor clicks on the call-to-action, they get to a landing page. To get the valuable content they want, visitors complete the landing page form, providing their contact information and sometimes additional information about themselves, their company and their buying intentions. That’s how a website visitor becomes a lead.

How well your website converts visitors into leads is called conversion rate optimization (CRO). It’s an important factor in website design for lead generation.

To effectively drive buyer behavior and get the best conversion rates, website design for lead generation requires a deep understanding of your buyers:

Who are your buyers?

When we have a clear picture of who they are and what they want and need, we can create intentional, conversion-driven site design, page layouts and content.

How do they consume information?

Do they want to read, watch a video, or listen to a podcast? When and where are they looking at your website? More and more traffic is coming from mobile phones. This changes how we create websites to ensure a positive user experience.

Best practices for growth-driven website design

How can you be successful with website design for lead generation?

Start by identifying your goals, understanding your buyers, and developing an overall strategy for your website. Armed with that information, use these tips to help attract your ideal audience and boost conversions.

Create a buyer-friendly website structure.

Your website’s structure serves two important purposes. For visitors, it helps them navigate, find what they want, and consume content. Structure is also important for SEO: telling search engines what your site is all about and how to rank your pages.

Chunk information for easy reading.

Especially because people are reading your site on their mobile phones, avoid long stretches of dense text. It’s equally important to know how to structure your pages for SEO.

Include relevant CTAs.

To get leads, you need website visitors to take action. Make it clear what you want your visitors to do with design and placement of your calls to action.

Add white space for clarity.

Use white spaces thoughtfully, to highlight and emphasize content. Try leaving plenty of white space around your CTA to make it more prominent.

Keep images relevant.

High-quality, relevant images are vital for conversions. Be sure to pick photos and icons that make sense with your content and complement your information.

Here’s what’s different about the way HELLO Marketing does website design for lead generation. Unlike web design firms and companies offering conversion rate optimization services, we start with your goals and your buyers in mind. We develop a comprehensive strategy to:

convert visitors into leads with relevant calls to action and valuable content offerings.

At HELLO Marketing, we think beyond what looks good when we do website design for lead generation. We focus on what works to attract high quality leads for your sales funnel. That means combining technical SEO, buyer persona research, and UX expertise to craft a website specifically designed to get results for your business.