The meanings of “no.” Content marketing commandments. Ron Burgundy. Those topics and more make up some of the week’s top marketing news. See what you missed!

Tip of the week…

Marketers encounter the word “no” quite a bit. It’s customer shorthand for many things, including that they are very busy, don’t trust you or lack resources to commit. It doesn’t mean: “I see the world the way you do, I’ve carefully considered every element of this proposal and understand it as well as you do and I hate it and I hate you.” What ‘No’ Means—via Seth Godin Blog

Stat of the week…

What’s the key to holly jolly holiday sales season? Mobile. Nearly two-thirds of customers plan to use a mobile device to research products and make purchases. One in four will spend more than $50 using their mobile device. Forty percent will research a sale, product or store after viewing an ad on their device. The Holiday Shopping Habits of Mobile Consumers—via Mobile Marketing Watch

Google’s Hummingbird has placed a premium on quality content marketing. With this in mind, Jeff Bullas created the 10 Commandments of Content Marketing. Though not carved in stone, they include valuable guides to producing content. Some include creating a brand voice, making content shareable, using multimedia and creating content that has a goal. The 10 Commandments of Content Marketing—via Jeff Bullas

Stroke of genius of the week…

The shots of elite marathoners from helicopters don’t do the runners justice. The top American marathoner runs a 4:46 mile…for 26.2 miles. How long could you keep up? ASICS gave people that chance in the lead up to the New York City marathon. Most burned out pretty quickly, but a harness saved them from road rash. ASICS: The Ultimate Treadmill Challenge—via Digital Buzz Blog

And finally…

Who is the ultimate pitchman? Ron Burgundy has a claim at the prize. Will Ferrell’s Anchorman character did a series of advertisements for the Dodge Durango and sales climbed 59 percent in October and are up 50 percent for the year. The campaign has revealed only nine of its 70 videos and has also had an 80 percent spike in traffic. It’s hard to believe that all this extra airtime won’t also help out the December 20 release of Ferrell’s Anchorman sequel. Ron Burgundy Boosting Sales for Durango—via AdvertisingAge