In one of the ads, the Air India promised "Unbeatable Service" with the letters 'beat' highlighted in blue (the theme colour of IndiGo). The second ad depicts the Air India's mascot 'Maharaja' in his trademark style with a tagline: "We raise our hands ONLY to say Namaste." The private airline, meanwhile, came in for criticism on Twitter for the last month's incident with some calling for its boycott. "A no-fly ban is a must on this airline till these guys are arrested with an attempt to murder #BoycottIndigo," tweeted Aditya Thackeray, the president of Shiv Sena's youth wing.

"This kind of arrogant behaviour seems to have become the norm for @IndiGo6E. I hear of rude behaviour instances by Indigo on regular basis," BJP leader Shahnawaz Hussain posted on the microblogging site.

The confinement & assault of the passenger by Indigo staff is reprehensible. The way Indigo management dealt with the situation is even worse. https://t.co/ZVivxJ0mru — Shahnawaz Hussain (@ShahnawazBJP) November 8, 2017

Former Chief Election Commissioner S Y Quraishi tweeted, "After seeing the brutal assault on a passenger, almost throttling him to death, should Indigo not be boycotted - at least for a month?"

"Hey @IndiGo6E, my aged parents are flying a couple of weeks later. Given the recent incident involving a senior citizen, can you guarantee their safety, or shall I rebook them on a different carrier," asked Amrit Panigrahy.