Yeah, that's just a daytime a shot of the bas relief carving in the face of the mountain. They project the lasers and videos onto the side after dark during the summer. Here's an example of the 3D video effect:

The actual carving only goes down to the horses shoulders, but it subtly and convincingly looks like the mountain crumbles away revealing more of the carving. Hard to capture in a low quality video, but it was amazing to see in person.