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Diesel Audience Segmentation

Diesel Audience Segmentation

A digital document which provides a detailed insight into the world of the fashion audience, their consumer profiles and global cultural trends.

The purpose is to identify clusters of behaviour and understand the greatest opportunity for Diesel to effectively engage with its key target customers to drive both sales and more critically, advocacy. Fashion consumers are no longer just a passive audience, they are voracious, active participants who are expectant of brands to entertain, surprise and delight them on a regular basis in places of their choosing.