Management and NZBusiness – The Power of 2!

03 Jun

The New Zealand Institute of Management has negotiated a new publishing partnership with Auckland-based Adrenalin Publishing to resume publishing one of the country's most iconic and influential professional magazines – New Zealand Management.

NZIM has bought the Management masthead and Executive Update electronic newsletter from McDonald Vague, the receiver of Management's former publisher Mediaweb. Mediaweb went into receivership in March. The last issue of Management was published in April.

Management is in its 60th year. “We think Adrenalin, which publishes NZBusiness and several other trade and professional titles, will soon get Management back on track as one of New Zealand's most respected professional publications,” said NZIM Chairman Mr Dan Coward after yesterday's board meeting at which the new agreement was signed.

Adrenalin is an established magazine publishing company with a speciality in the business to business and trade magazine area. Its existing titles include NZBusiness, DEMM Engineering and Manufacturing magazine, Electrical Technology, BeautyNZ magazine, Exporter, Motor Equipment News, NZ4WD and NZ Company Vehicle.

Adrenalin’s Publisher Cathy Parker comments “We are excited about working with NZIM and in taking charge of the iconic Management brand and looking to further develop it”.

NZBusiness and Management will be published in a new combined format which will allow each title to retain it’s own identity whilst giving readers the added value of the complementary content of the other title and providing advertisers a significantly increased distribution for each title allowing them to reach more decision-makers than ever before with the NZBusiness/Management combo – Truly the Power of 2!