SXSW 2013: The Strain Wants to Make You Pod People at SXSW

FX is bringing relief to fatigued South by Southwest attendees in Austin, Texas. The Strain Transformation Station will provide participants with the chance to recover from “the strain” of SXSW with 20-minute power naps inside custom-built Rejuvenation Pods. The pods are equipped with tablets showcasing exclusive content from the new FX original series, The Strain.

· The Strain Vaccine (branded energy shots) will be distributed in and around the venue

· The Strain novels and special-edition comic books will be available for takeaway

The Strain is a high concept thriller that tells the story of Dr. Ephraim Goodweather (Corey Stoll), the head of the Center for Disease Control Canary Team in New York City. He and his team are called upon to investigate a mysterious viral outbreak with hallmarks of an ancient and evil strain of vampirism. As the strain spreads, Eph, his team, and an assembly of everyday New Yorkers, wage war for the fate of humanity itself.

The ensemble cast of The Strain stars Corey Stoll, Mia Maestro, Sean Astin, Kevin Durand, Natalie Brown, Jonathan Hyde, Richard Sammel, Robert Maillet, Jack Kesy, Ben Hyland, Miguel Gomez and David Bradley. Writer, producer, director and novelist Guillermo del Toro has built his career on bringing fantasy and horror to vivid life. He wrote and directed the dark fairy tale Pan’s Labyrinth, which garnered six Academy Award nominations, including one for del Toro for Best Writing, Original Screenplay. The film went on to win three Oscars. Named by The Hollywood Reporter as a “Master of Horror,” del Toro’s other film credits include Pacific Rim, Hellboy and the upcoming Crimson Peak starring Tom Hiddleston, Charlie Hunnam and Jessica Chastain.