INSIDE ASICS

DISCOVER A WORLD OF MOVEMENT

EXPLORE EVERYTHING ASICSMovement makes you feel alive, brings you new experiences and connects you to other people. At ASICS, we make footwear and apparel inspired by you and designed to keep you moving—whether for fun, fitness or competition. This is your place to find ASICS stories, inspiration and motivation from the world of movement.

ALWAYS MOVING FORWARD

HERITAGE

Built on a 70-year legacy of industry-leading design and craftsmanship.

TECHNOLOGY

Researched and developed at our own Institute of Sport Science in Kobe, Japan.

INNOVATION

Driven by a philosophy of continuous improvement. Inspired by you.

ASICS AROUND THE WORLD

INSPIRED BY NOVAK

ASICS has teamed up with tennis champion Novak Djokovic to launch an exclusive new tennis shoe: the GEL-RESOLUTION NOVAK. Learn what keeps Novak at the top of his game.