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The NFL no longer expects to sign a leaguewide telecommunications partner to start outfitting team stadiums for Wi-Fi for this season, but it is treating five NFL venues as pilot projects, as those stadiums push to have their own enhanced wireless systems in place.

ESPN has agreed to pay an average of $80 million a year for the Rose Bowl, industry experts say, which could push the price tag for the playoffs media rights as high as $600 million for an all-in package that includes a championship game, two semifinals and four major bowls each season.

Jim Bell’s success in managing the "Today" show for the last seven years was a major reason NBC Sports Chair Mark Lazarus named him the new executive producer of the network’s Summer Olympics telecasts.

The film studio behind such hits as “Act of Valor” and “The Fighter” is acquiring SFX Baseball and NFL player agency Maximum Sports Management, creating a new multisport talent representation business and continuing the nexus between sports and Hollywood.

Finding the sweet spot in social media continues to test the mettle of sports marketers. We look at some of the efforts that have gained traction with consumers while achieving the goals of sports properties and brands.