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A video game developer is promoting an upcoming product by making a donation to charity based on the number of people who officially “like” the game on Facebook.

Hudson will donate 10 cents to Child’s Play Charity for every person who “likes” Lost In Shadow on Facebook and will up the donation to one dollar for anyone who changes his or her Facebook profile picture to one depicting a shadow.

Morgan Haro, marketing specialist at Hudson, said the event, called “Shadows To Light,” reflects the theme of the game, which revolves around the shadow of a boy climbing a mystical tower.

“The journey is all about overcoming hardships and the barriers that prevent you from reaching your goal,” Harrow said. “Child’s Play is a charity that sees hundreds of thousands of young children in a similar journey, only grounded in reality.”

Haro said her personal goal is to get 10,000 “likes” by the event’s September 7 deadline.

“At the very least, this would enable us to donate $1,000 to Child’s Play,” Haro said. “However that’s not factoring in how many of those 10,000 would have changed their profile picture to a shadow. Hopefully, we’ll see a good amount of those.”

Hudson will count the “likes” and profile pictures on September 7 to determine the amount of its donation. Lost In Shadow comes out in North America January 4, 2011.