“Target is focused on diversity and inclusivity,” Target spokesperson Molly Snyder told the Minneapolis Star Tribune. A spokesperson for Carlton Cards, the division of American Greetings that makes the cards, added that Target and Carlton teamed up to make “wedding cards relevant for everyone.”

The greeting card decision follows a controversy two years ago where Target was berated by the gay community for donating $150,000 to MN Forward, a group that was supporting Tom Emmer’s gubernatorial bid in Minnesota. Emmer was criticized for not supporting gay rights. Since then, however, Target has taken decidedly pro-gay actions. For example, the company recently sold gay pride t-shirts on its website and donated a portion of the proceeds to a gay rights group.