While the internet is flooded with social networks like Facebook, Snapchat, Twitter, Polygram, a new photo-sharing social network comes packed with some unique and innovative features. The photo sharing social network tracks your facial expression to choose an emoji which corresponds to your reaction. So instead of looking at user picked reaction to a particular post, Polygram lets you view the actual emotional reactions people have to the photos you post.

But that is not all, along with face-controlled emojis, the app offers geographical and demographic analytics which let you determine the location and the gender of your viewers. Few other features include filters designed by plastic surgeons to make you look more attractive, for private images, the app provides a “wipe-to-reveal” function which covers the image with fog-like covering. In order to see the image, the viewers will have to wipe away the blur, but that blurriness rapidly reappears so the viewer is unable to see the whole picture. In case a viewer tries to screenshot or take a photo with a second camera, only the currently visible section will be recorded. You will also receive a notification along with a copy of the image they captured or took a screenshot of.

Even with all these new features, Polygram might have a hard time breaking into the scene. Company’s co-founder Faryar Ghazanfari believes that the app can will gain popularity amongst the millennials as no other social media platform offers facial detection and analytics.

Ghazanfari says that “Influencers and content creators are the oxygen in this ecosystem,” and “We have white glove service for influencers, with full-time employees that just create custom features for them.” So if the app can deliver enough usage and views, Ghazanfari thinks people might start purposefully sharing on Polygram too.

Though the company managed to raise $2.1 million in seed funding, Polygram will still have to sign up substantial number of users and ensure that they invest time in this platform to compete with the likes of Instagram and Snapchat. The app is currently available on iOS only.