2016 Executive Choice Awards

Presenting the preferred vendors of Madison executives in 37 business categories.

Several years ago, with all the award programs wearing out red carpets, we embarked on a new program that honors local business excellence, an under-recognized category. IB’s annual Executive Consumer Choice program is a toast to local companies that please the most discerning of all customers — small business owners and members of the executive suite.

Since the winners and three finalists in each of 37 categories are chosen from a fill-in-the-blank survey, these are companies that have achieved top-of-mind awareness in the business community. Some are repeat winners, including organizations such as Lindsay Stone & Briggs, First Business Bank, and Summit Credit Union, and some such as Spencer X Smith Consulting, a social media firm, are as new as their category (preferred social media consulting company).

From advertising agencies to website development companies, they represent the best of the best of local businesses that have achieved excellence in their pursuit of perfection. In this annual presentation, we identify them and provide selected testimonials from business consumers who filled out our annual ECA survey.