Speaking about the appointment, New Zealand Opera general director Stuart Maunder said in a release: “New Zealand Opera is passionate about building new audiences for the genre and this underpins everything we do—from our education work within the communities we serve to our main stage seasons in Auckland, Wellington and Christchurch. Bcg2’s grasp of this really shone through in their response to our pitch. They have already proved themselves with their wonderfully creative approach to Sweeney Todd and we are very excited to be working with them on our 2017 season”.

Alt Group has also created some work for New Zealand Opera, which it’s garnered some attention for. It came away with a silver and a bronze at the 2014 Clio Awards in the design category for its work for NZ Opera.

It was also won a Gold Pin in Photography for its New Zealand Opera La Traviata poster at the 2014 Best Design Awards.

Bcg2 has begun work into the 2017 New Zealand opera season.

“New Zealand Opera works tirelessly to promote the love of opera in New Zealand by presenting it as a modern, relevant and involving art form,” says Michael Jarvis, managing director bcg2. “Encouraging more New Zealanders to see opera as an inspiring entertainment option is a key challenge. And with our proven track record of working with not for profits to encourage behaviour change, we feel Bcg2 is the perfect partner for New Zealand Opera.”

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A video campaign to sell milk? In film noir? With slam poetry? Bold - which is precisely why Jonny Kofoed and Assembly didn't back down when creating a campaign for Fonterra's Anchor milk brand. He talks us through the campaign after picking up a Purple Pin for the effort at last year's Best Design Awards.

Gold Sponsors

Silver Sponsors

Why we like it: Many brands worldwide put out ads and campaigns in light of International Women's Day last week, some with questionable reasoning (looking at you McDonald's). It's great to see inspiration paired with action with this particular campaign, with women able to make a call to a respective leader to ask career questions or get advice about a particular field. With 17 leaders available, including author Joy Cowley and scientist Michelle Dickenson, we hope many Kiwi woman took up the opportunity to chat.

Who's it for: Bags Not by Bcg2 and Go Well Consulting

Why we like it: A campaign that wants to save the world is a good one in our books. The 'Bags Not' campaign encourages Kiwis to say no to plastic bags and supports them to change their single-use habits. Short and sweet and not too preachy, the ad uses celebrities such as artist Dick Frizell and writer and TV presenter, Jaquie Brown to help Kiwi consumers make a behaviour change. However, the proof will be in the pudding to see if Kiwis can cut down on the 1.6 billion single-use plastic bags used each year.

Who’s it for: BNZ by Colenso BBDO

Why we like it: This is the second phase of BNZ’s ‘Bank of You’ and it continues the focus on community and empathy. Featuring different communities in different situations the ad shows banking is more than just suits and spreadsheets. From flower shops to friends, New Zealanders are diverse and so are their interests.