Headline Writing: Three Core Factors That Trigger Off Curiosity

80% of your article is dependent on your headline. On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Karen Goldfarb Copywriter‘s insight:

There’s another reason the headline is so important. It’s bigger. You see it first. Studies show people look at the image first, headline second, because we take in images quickly, and the text in the headline is large. In this case, size matters.