Sunday, March 2, 2014

Is Team USA's Loss Under Armour's Gain?

If you followed speed skating at all during the 2014 Olympics in Sochi, you are no doubt familiar with the controversy surrounding the American team's failure to win any medals and the blame that was placed on Team USA sponsor Under Armour and their new Mach 39 uniforms.

When the dust settled, however, Under Armour was found to be not at fault at all. The company even used the incident to strengthen its public perception and ink a new deal with Team USA's speed skating team out to 2022, which gives the Baltimore-based company a presence in at least two more winter games going forward.