Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs including interviews with Myleik Teele of CurlBox, Lisa Price of Carol's Daughter, Nicole Walters of The Monetized Life, Maya Elious of Built to Impact, and more!

Joymarie had always been a web and design junkie. Since the age of 13 she was building website and blogs. But after flunking out of design school, she went through an eight year journey to finish her undergrad degree and land her dream job. Now Joymarie is determined to help other young professionals navigate their career journey.

As the co-host of Joblogues podcast, a weekly podcast that highlights candid career conversations with young professionals around the world, Joymarie is also breaking down the doors of podcasting and making waves as a featured iTunes podcast.

In this episode, we talk about:

Her turbulent journey to finding her dream job and discovering that she could be a resource for others

Why you should treat your day job as an investor in your side hustle

The BUSINESS of podcasting

Simple ways to raise the visibility of your podcast

Why youshouldn’tstart a podcast to make money

How to use podcasts as a platform to expand your brand

Inspired to start your own podcast? Check out this step-by-step guide to starting your own podcast with no experience.

Side Hustle Pro has a buzzing Facebook group! Get the support you need to create and grow your side hustle in the welcoming Side Hustle Pro Community on Facebook. I’m continually impressed by the level of support and candid conversation happening in our community. Join us here: SideHustlePro.co/Mastermind

Evelyn Ngugi is a Kenyan-American YouTube sensation literally blowing up the internet right now, and she can even count Beyoncé (yes, Queen Bey) among her fans (but we’ll get into that story on the episode). What’s it like to amass a huge following on YouTube and Facebook organically while you’re still figuring out your long term plan? On today’s episode, Evelyn shares how she balances being a popular YouTube and social media sensation with a regular 9to5 just like you and me. She is an example that even with a growing side hustle, we're all still just figuring it out as we go, and that’s OK.

On this episode we discuss:

Evelyn's “system” for developing and publishing content

How she’s grown her brand organically, without actively trying

What it’s like to have your work singled out by Beyoncé herself!

Why monetizing content on the internet is easy, but monetizing in a way that is sustainable is a different ball game

Why it’s important to differentiate what you enjoy doing and want to make money from, and what you actually want to do for a full-time job

Why you should get out there and explore your gift, even when you don’t have it all figured out

Side Hustle Pro has a buzzing Facebook group! Get the support you need to create and grow your side hustle in the welcoming Side Hustle Pro Community on Facebook. I’m continually impressed by the level of support and candid conversation happening in our community. Join us here: SideHustlePro.co/Mastermind

A rejection from Google was the best thing that ever happened to me. Two years ago I was an MBA intern at Google. I didn’t get the offer. Dejected, I refused to talk about it, unsure of how to unpack the experience. On today’s episode I’m sharing why that experience, along with other “rejections” were really blessings that positively fueled my side hustle mission. Here are just a few nuggets from this episode:

Google’s ‘No’ led me to my ultimate purpose: inspiring people to live unboxed and without apologies

Failure is an event, not a personality trait

Failure taught me to stop waiting to be chosen and instead choose myself

Everyone should start a side hustle, even if you don’t want to be a full-time entrepreneur

Important Announcements:If you listened to last week’s episodes, you know I’m gearing up to release the exact email templates I used to land even the most hard to reach guests. Be the first to get it when you subscribe to the Side Hustle Pro newsletter here:SideHustlePro.co/SideHustleCorner

Today’s featured guest Emmelie De La Cruz is best known for her ability to empower entrepreneurs, college students and young professionals to become more competitive in the market. Emmelie will be the first to tell you:“Entrepreneurship isn’t cute. It’s not an exit strategy or an alternative to a job you hate.”As a personal branding strategist and brand auditor, Emmelie is here to empower us all to gain clarity around our personal brands, build a credible brand from scratch and make money on our own terms. Her insights have been featured in Refinery 29, Black Enterprise, Cosmo for Latinas, The Miami Herald, PR Daily, and The Huffington Post. Most notably, Forbes named her site one of the top career websites in 2013.

On this episode we discuss:

Why having a side hustle is one of the most empowering things you can do

How she streamlined her business processes to provide value while saving time

How she cultivated her unique voice and set herself apart as a personal brand strategist

The importance of preparing for seasons of drought as an entrepreneur

What it takes to make a VALUABLE digital product (not just get rich quick schemes)

Why it’s so important to validate your ideas before you create a product

Important Announcements:If you listened to last week’s episode, you know I’m gearing up to release the exact email templates I used to land even the most hard to reach guests. Be the first to get it when you subscribe to the Side Hustle Pro newsletter here:SideHustlePro.co/SideHustleCorner

Side Hustle Pro has a buzzing Facebook group! Get the support you need to create and grow your side hustle in the welcoming Side Hustle Pro Community on Facebook. I’m continually impressed by the level of support and candid conversation happening in our community. Join us here: SideHustlePro.co/Mastermind