How birdie18 started their logo design journey

Company name

birdie18.com.au

Overview

i actually run a helicopter tourism operation, one of our pilots has purchased a house on a golf course and we have fitted it our with a full green poker table, and there is a helipad nearby on the course where we fly clients in.

Tell us a bit about who you are and the people you reach

our audience for this brand is small groups of 8 or less who like golf, playing cards, drinking wine and possibly can afford helicopter transfers. They are all male, or groups of couples.

Requirements

the logo wants to be simple but incorporate these key elements of the house
1. birdie18.com.au (text)
2. golf (imagery)
3. playing cards i.e. poker (imagery)
4. helicopters (heli model is "Robinson 44 Raven", which has a distinct
design, do a google search so you source the correct image outline.
5. Wine (not a pre requisite, but if it can fit.)

i want the logo to be modern and funky and fun, not too corporate, colours are up to you, i don't want the imagery to be too detailed, but i do want it to be easily recognisable and stylised.

the logo has to fit a certain size requirement which is basically an elongated rectangle, as we are using our template website
see the heli experiences logo on the front page here for example