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Premium WordPress Themes ClubTue, 06 Mar 2018 14:00:27 +0000en-UShourly1When writing less is writing morehttps://teslathemes.com/blog/writing-less/
https://teslathemes.com/blog/writing-less/#respondTue, 06 Mar 2018 14:00:27 +0000https://teslathemes.com/?p=78747Derek Halpern recently put out a video on his YouTube channel sharing his reasons why he writes shorter sentences, with no comma. Sentences like this. Something like that is short and easier to read than a long sentence similar to the first one in this post. Here is Derek’s video. So consider using fewer commas. […]

]]>https://teslathemes.com/blog/writing-less/feed/0Never run out of content ideashttps://teslathemes.com/blog/content-coming/
https://teslathemes.com/blog/content-coming/#respondTue, 13 Feb 2018 14:00:00 +0000https://teslathemes.com/?p=78738Watch this video to find out how Derek keeps the content coming. In short, write stuff down! Thanks Derek for sharing a tip which should be obvious, but might not for everyone.

]]>https://teslathemes.com/blog/content-coming/feed/0Email Marketing Advice to Boost E-Commerce Businesshttps://teslathemes.com/blog/email-marketing-advice/
https://teslathemes.com/blog/email-marketing-advice/#commentsTue, 23 Jan 2018 14:00:09 +0000https://teslathemes.com/?p=78719As an E-Commerce business entity, it takes innumerable efforts in the right direction to get the sales soaring. Out of those efforts, E-mail marketing has emerged as a highly successful tool for achieving the ultimate feat for any online store. Why E-mail Marketing? You get to tap into your buyers’ customer journey. It is an […]

]]>As an E-Commerce business entity, it takes innumerable efforts in the right direction to get the sales soaring. Out of those efforts, E-mail marketing has emerged as a highly successful tool for achieving the ultimate feat for any online store.

Why E-mail Marketing?

You get to tap into your buyers’ customer journey.

It is an opportunity to upsell and cross-sell.

You can quickly assess the activity status of a customer on your online website.

You get to encourage customer loyalty.

If yours is an E-Commerce website, you have probably done the calculations as to how you will get things going in the new year. However, a little help is always appreciated.

In this blog post, we will be letting out some tactics to help you nail your Email Marketing game so that you can skyrocket the sales figure and make the most out of your online store.

Personalize all E-mails

Since we are talking about E-mail marketing, it is all about acing the game of interaction happening over E-mails. What has been known is the fact that people cringe at the sight of an email that has massy content, i.e., the ones which have been sent generically, in bulk.

The art of interacting with your potential online shoppers is to send them Emails which are personally charged or at least appear to be so. A Salutation addressing the customer by their first name is the best move ever.

There are several other ways to make an E-mail more personalized such as:

Offering deals on customers’ birthdays/anniversaries.

Sending out birthday/anniversary greetings.

Personalized Content

‘Only for you’ deals

Suggestive Shopping guide

When a prospective buyer lands on your website, they surf through the catalog to look for some specific products of their choice. If they confirm a purchase, that’s great. However, if they abandon the site without moving anything to the shopping cart, you can send them suggestive E-mails about similar products that they would like to look at.

This will ensure that users scan through a more extensive section of your product/service catalog; hence increasing the chances of a sale taking place.

Reminder E-mails

A lot of times, potential buyers leave their shopping spree in the middle and might forget to return. In such a case, it is a great idea to use such a strategy so that they are reminded of their buying journey through a quick email.

Comparative recommendation

When buyers are looking to buy a product online, they are looking for the best deal regarding their pocket. E-Commerce vendors should ensure that these customers get what they expect.

For example, if your site visitor is looking to buy a high-end Television from your website and is taking a lot of time to confirm a purchase, you can send them an E-mail which talks about other products in the same category which might impart better value for money.

Since your website lists several Television brands, you can stay assured that the buyer will purchase through your site only. This is also a great way to build and nurture customer trust.

Appreciate consumer loyalty

As an E-Commerce website owner, you are empowered to keep a record of the purchases made through several registered accounts of users. To inculcate an excellent tactic for boosting your online sales, you can appreciate the loyalty of customers who shop regularly from your online store.

This appreciation can be in the form of discount deals, cash-backs, special prices, or social media recognition. The mode of rewarding your customer will depend upon the scale of your business.

Card abandonment E-mails

While navigating through their buyer journey, a lot of prospective buyers might choose not to purchase from your website. In fact, 1 out of every four shoppers abandons the cart. There can be several reasons for this act:

Price comparison

Semantic barrier

Window shopping

Price hike (Delivery/Shipment Charges)

Demanding checkout procedure

Lack of Payment methods

Compulsion of creating accounts with the online portal

Bad reviews/feedback for the related product/service

Website loading issues/Server complications

These factors are often not under the control of a site owner. However, the right strategy can minimize the loss one might suffer due to cart abandonment scenarios. Also, website loading issues are a factor still under the control of the website owner. So, always pick a good web host to keep things under control.

An E-mail reminding the buyer about the same or offering them an instant discount in return for completing the purchase can be a great driving force for boosting the sales graph.

Mobile-first approach

You can also provide discounted deals to site visitors who make a purchase through your online store’s mobile app. This will even draw in mobile traffic to your business website and is also a convenient method of shopping for your customers. Sending out an E-mail to your users regarding the same can be a wise move.

Encourage repetitive purchases

For continued usage, several products/services need to be renewed. In case a purchase of a similar product/service takes place in your online store, you should send out an E-mail over the period to inform the customer that they need to shop again. Since they have an E-mail from your website, chances of a repeated purchase will be higher.

Provide proof of credibility

Building credibility for your online site is a must. Your E-Commerce website handles a lot of sensitive transactional data from the shoppers. This brings up the requirement of building trust and credibility so that the existing, as well as the new customers, have clear air.

To do so, keep all your social channels such as Facebook, Instagram, Twitter activated and updated. Make sure that you interact with your social media audience on a regular basis so that trust-building activity stays in the loop. Listen to your customers’ queries, complaints, and feedback correctly and make sure that you address it appropriately.

Send out transactional E-mails

Transactional E-mails provide updates to the customers about a purchase they have just made on a website. These updates are about an order being placed, an order being confirmed, an order being processed, an order being shipped and an order being delivered. These E-mails provide you with the necessary avenue to track your order as well.

This is a usual activity for all E-Commerce website owners. However, for the knowledge of the people who are new to the online store business or the ones who are just setting up a website, transactional E-mails are a must.

Rekindle inactive customers

A smart Email marketing strategy for your online business will bring all your customers under a single umbrella, even if they are idle. With the proper monitoring in place, you can track the users who have been dormant for quite a time on your website and offer them promotional deals over an E-mail so that they can re-connect with your store.

Request Review/Feedback

After your online store has successfully delivered a product/service to a buyer, always send an E-mail asking them to review their entire customer experience. To encourage the buyer to submit a review, you can provide them reward points.

This will be a massive boost to the reputation of your E-Commerce business. They will drive in more positive buyers and establish credibility for your business.

Conclusion

There is no denying the fact that optimizations of an online store can skyrocket the sales. However, E-mail marketing of the products/services of these E-Commerce stores is a supplementing endeavor.

The above-discussed tactics are a sure-shot way to boost the sales figure of your online store without any unnecessary gimmick. If you feel that you have more such tips to discuss, kindly share them with us by dropping a comment below.

–

Catherrine Garcia is a passionate blogger and a freelance Web Developer currently working for WPCodingDev. She along with her group of freelance developers are experts of creating Websites on WordPress.

]]>https://teslathemes.com/blog/email-marketing-advice/feed/1You Need A Content Creation Workflowhttps://teslathemes.com/blog/content-creation-workflow/
https://teslathemes.com/blog/content-creation-workflow/#respondTue, 09 Jan 2018 13:00:00 +0000https://teslathemes.com/?p=78707As the years go by new platforms come out which we as business owners, and content creators, have to create content for. For example, podcasts have become more important lately. Even micro-podcasting is important for some businesses. Look at what Anchor has brought to the world. Video is extremely important. So much so that Facebook […]

As someone who creates content for a lot of websites, it’s become crucial to have a workflow. We thought it would be useful to share some simple, yet effective workflows for keeping on top of content creation tasks.

Trello

Trello is one of the most common tools used not only by content creators but also developers, needing to keep track of tasks.

The simple Kanban board allows for multiple columns (statuses), and then new cards added for each feature or idea. Each card can be moved by dragging from column to column.

For content creators we suggest starting with three columns: Ideas, In Progress and Completed.

When you have a new idea, create a card in Ideas. Then as you work on it, move the card to In Progress, and then once done, to Completed.

Trello has a freemium platform, which means that you can get by using a free account for a while. But eventually, you might need a paid account. Or if you want to keep this system inside of a WordPress site, you can try the KanbanWP plugin.

Google Drive

This is my personal preferred method as I use Google Drive for many things. Using the same three column method, create three folders: Ideas, In Progress and Completed.

You would then start new content ideas in the Ideas folder, and move it to the In Progress folder while you begin writing the content.

Once the content is published or scheduled, move it to the Completed folder.

Your Turn

]]>https://teslathemes.com/blog/content-creation-workflow/feed/0The missing themehttps://teslathemes.com/blog/the-missing-theme/
https://teslathemes.com/blog/the-missing-theme/#commentsTue, 19 Dec 2017 12:00:00 +0000https://teslathemes.com/?p=78696Since acquiring Tesla Themes we have been in heavy optimization mode. For example, it turns out a bunch of the components which play heavy roles in the themes are outdated. Like WooCommerce templates and Visual Composer. So we’ve been working hard at ensuring that everything is up to date and functional. But it takes time. […]

]]>Since acquiring Tesla Themes we have been in heavy optimization mode. For example, it turns out a bunch of the components which play heavy roles in the themes are outdated. Like WooCommerce templates and Visual Composer.

So we’ve been working hard at ensuring that everything is up to date and functional.

But it takes time.

Time to integration, design, and test. Then there is more testing, and additional after that.

For now, though, until we finish all of the updates, we’re wondering something.

What theme do you think is missing in the WordPress space?

Is there a theme you’ve wanted, but haven’t found yet?

Comment below to let us know. Maybe we can fill that void in the future.

]]>https://teslathemes.com/blog/the-missing-theme/feed/4Best Image Optimization Tools Comparedhttps://teslathemes.com/blog/image-optimization/
https://teslathemes.com/blog/image-optimization/#respondTue, 05 Dec 2017 12:00:30 +0000https://teslathemes.com/?p=78651We’re often asked about image optimization. So we put together a comparison, and it’s the best one around. We didn’t do a general comparison, though. We went all out on the endeavour. Our comparison is designed for photographers. Who better to be picky about the compression plugin they use than those who care the most […]

]]>We’re often asked about image optimization. So we put together a comparison, and it’s the best one around. We didn’t do a general comparison, though. We went all out on the endeavour. Our comparison is designed for photographers. Who better to be picky about the compression plugin they use than those who care the most about image quality.

But you might not care as much about the aesthetics of your images. You might just want the best compression.

]]>https://teslathemes.com/blog/image-optimization/feed/0When to use Facebook, YouTube, Vimeo or Wistia for Video Contenthttps://teslathemes.com/blog/video-content/
https://teslathemes.com/blog/video-content/#respondTue, 21 Nov 2017 12:00:00 +0000https://teslathemes.com/?p=78606As website owners, we will most likely find the need for embedding video content. It’s only a matter of time. Maybe it’s a free video for anyone to view. Maybe it’s a promotional video for sales. Or maybe it’s a private video for paid content. Either way, WordPress makes it easy to embed video from the […]

]]>As website owners, we will most likely find the need for embedding video content. It’s only a matter of time. Maybe it’s a free video for anyone to view. Maybe it’s a promotional video for sales. Or maybe it’s a private video for paid content.

Either way, WordPress makes it easy to embed video from the most popular platforms.

We thought we would address the question of which is best to use and when in this short article.

Facebook

We typically think of Facebook as the largest social network, with most of the world population engaging throughout it. However, it’s quickly becoming one of the largest video networks next to YouTube. Facebook now has tv-shows, but its live streaming feature can help your page or group gain a lot of traction. Consider using Facebook’s videos on your site to further increase the reach of your pages or groups.

YouTube

Not only is YouTube the most popular video network, but it’s also the second most popular search engine. Any video that you want public and to reach the widest audience, YouTube is the place to publish it. Embedding that video on your website only further helps your YouTube channel grow.

Vimeo

Our preferred platform for embedding videos which require enhanced privacy and embed control is Vimeo. The price is affordable for what you get and the streaming quality is top notch. Vimeo is also a fantastic platform for creating private content to be used in courses and whatnot.

Wistia

Think of Wistia as the Rolls Royce of video platforms. It’s feature rich with lead generation tools, SEO friendly, and much more. But it also comes with a hefty price based on bandwidth usage. Many LMS services like Teachable rely on Wistia for their video content.

]]>https://teslathemes.com/blog/video-content/feed/0Image resolution and sizes for blogginghttps://teslathemes.com/blog/image-resolution/
https://teslathemes.com/blog/image-resolution/#commentsTue, 07 Nov 2017 12:00:00 +0000https://teslathemes.com/?p=78581A popular question we see around the WordPress community is, “What resolution is everyone uploading files for blogging purposes?” So we thought we would take a moment to address this question with simple and practical advice. We won’t get too technical because, at the end of the day, the technical parts do not matter. The […]

]]>A popular question we see around the WordPress community is, “What resolution is everyone uploading files for blogging purposes?”

So we thought we would take a moment to address this question with simple and practical advice. We won’t get too technical because, at the end of the day, the technical parts do not matter.

The size of the image you upload depends on multiple factors:

Your host/server

Your website design

How big or small you need the image

Before we get into each part, it’s worth noting that an image with a large file size can slow down your website. Google now looks at site speed for SEO, although it’s one small piece of the overall ranking pie.

Your Host

There are many types of hosts, like shared, VPS, cloud, dedicated and so on. A shared host is more likely to be slower than a dedicated server. This is because a shared host has hundreds of websites running on it from multiple customers. Whereas a dedicated server will have only your websites running on it. Additionally, you have control over the server resources to manage heavy traffic.

What we recommend here is that if you’re on a shared host, then use a smaller image size maybe around 800px at the longest length. But if you’re on a fast host then you could up to 1600px or even 2048px depending.

Your Design

Your WordPress theme or page builder plugin might have preferences for image sizes. For example, some themes prefer images to be 960px at most. While others will scale images automatically. Look into your theme and plugin documentation to confirm if there are any requirements as that will give you your answer instantly.

Your Size

Sometimes the size you need is up to you. If you want people to download images, for example, then you might want to upload images very large and then display them smaller for site speed. A gallery plugin can do this well.

Maybe you just need an image as filler for SEO purposes. If that’s the case, then the size of the image doesn’t matter so you could use a 300px image.

Our recommendation

As mentioned earlier, we recommend 800px at the longest length for slower servers and 2048px at the longest length for fast servers. The reason we recommend 2048px is because that’s the ideal size for a tablet, and you’re most likely getting a lot more tablet visitors these days. However, we also recommend trying to keep your file size at, around or below 256kb if possible. Tools like JPEGMini and Imagify can help there.

]]>https://teslathemes.com/blog/image-resolution/feed/1Allowing photo downloads with WordPresshttps://teslathemes.com/blog/photo-downloads/
https://teslathemes.com/blog/photo-downloads/#commentsTue, 17 Oct 2017 11:00:00 +0000https://teslathemes.com/?p=78580One of the beautiful things about WordPress is there are many plugins available to handle tasks. If you’re looking for backups or security, then there are dozens to choose from. Page builder? Sure, there are so many out there! When it comes to offering photo downloads in WordPress, only 1 plugin really comes to mind. […]

]]>One of the beautiful things about WordPress is there are many plugins available to handle tasks. If you’re looking for backups or security, then there are dozens to choose from. Page builder? Sure, there are so many out there!

When it comes to offering photo downloads in WordPress, only 1 plugin really comes to mind.

NextGEN Gallery has a whopping 1.3 million active users. It has made a name for itself over the years as the most robust and feature-rich gallery plugin for WordPress.

With NextGEN Gallery you can manage and fine tune your galleries with more precision and organization than any other gallery plugin. But the plugin on its own cannot offer downloads. That’s where extensions come into play.

There are two extensions for NextGEN Gallery which offer the ability to download images.

The first is called NextGEN Download Gallery and it offers a gallery display template with a download feature for selected or all images in a displayed gallery. The plugin is also free, which is nice for those on a budget.

But for anyone who wants advanced control over galleries and downloads, NextGEN Pro offers such capabilities. Images can be downloaded for free or for a fee. Download sizes can be made available at different prices, using pricelists. NextGEN Pro is a full e-commerce system for selling photos on WordPress. So photo downloads are just one part of the overall picture. (pun intended)

]]>https://teslathemes.com/blog/photo-downloads/feed/1How to get ongoing maintenance for your WordPress sitehttps://teslathemes.com/blog/ongoing-maintenance/
https://teslathemes.com/blog/ongoing-maintenance/#respondTue, 03 Oct 2017 11:00:00 +0000https://teslathemes.com/?p=77733If you’re reading this then you likely have a WordPress site already or are getting one together now. And if that’s the case, then you likely need ongoing maintenance of your WordPress website. You see, WordPress is updated regularly, so you should be updating it whenever needed. More than likely, the same goes for your […]