Idea Generator

Level up the quantity and quality of your ideation sessions.

We realised ideation is one of the toughest steps when dealing with innovation. That’s why we created a tool to help changemakers around the world and across sectors to generate insightful, positive, relevant ideas.

Unlike common beliefs; ideation is not just a matter of getting the right people in the room, adding some post-its and beers to the mix and waiting for 3 hours until the next disruptive venture is somehow brought into being.

A good ideation session is hard work! It is a structured process of guiding the right people through a number of carefully designed exercises - we generally keep the beers for the end of the day. This tool was really useful in the ideation phase.

It's relatively good as it uses some good tools to help innovating (JTBD for example ). No need to know some innovations theories to use it

Cons:

The industries boundaries are already drawn. the jtbds use are not declined in all three dimensions. some jtbs looks like desired outcome

I'm not a big fan of brainstorming,in fact i hate it for several reasons. The most obvious is that it rarely drive huge growth. But i have to tell that this service is by far more "useful". But the cons have to be used to improve the service and then maybe something very useful that can be use in production can emerge.