How To: Build Anticipation Ahead of W-Day

Creating an A+ wedding day begins with an A+ buildup.

Creating an A+ wedding day begins with an A+ buildup. For more ideas on putting together a brilliant bash, see our Winter issue, on sale now!

A good invitation should say ‘You’re in for something special’ before it’s even been opened. From typography to envelope style, it pays to consider your choice carefully. Planning a lavish do in the city’s poshest hotel? Cursive golden fonts embossed on heavyweight cotton paper say, ‘It’s time to scrub up.’

Unless you’ve got destination vows in the works, invitations should be sent eight weeks ahead of W-day. While that might not seem like a long time, in reality that’s eight weeks for your guests’ invitation-induced ‘OMG-can’t-wait’ mood to begin resembling a ‘Which-weekend’s-that-wedding-again?’ one. Technology comes to the rescue, though! A Facebook event page – or your own wedding website – offers the perfect way to tantalise guests with snippets of what’s to come: think menu ideas, sneak peeks at guest favours and music options. Ask friends to contribute song ideas – everyone likes to feel involved.

Getting guests acquainted with each other ahead of the big day is a solid buzz-builder. Once again, the web’s a useful tool: use your Facebook event or website to run ‘guest of the week’ features: include a light-hearted Q&A or a fun fact about your guest of choice.