Startups & Public Relations

So you have your idea, your product, your company; now what? How do you make it real, make it work? What do you need to do…

…secure funding?

…recruit the right people?

…develop partnerships?

…launch into the market?

…market, promote, sell?

Join
us for a workshop on ‘Start-ups and Public Relations’. The session will
be led by Patrick Keenan, Managing Director of Litmus PR, who will
discuss how to engage the media and other stakeholders to meet business
objectives, including funding, valuation, brand building, market
education, product promotion, lead generation and customer acquisition.
Litmus has worked with a number of Singapore and international start-ups
to drive their business forward, including in the adtech, payments,
mobile, data analytics and consumer sectors.Patrick will be joined
by Victoria Ho, former tech reporter at TechCrunch, ZDNet, The Business
Times, Nikkei and others, and by Dmitry Levit, Partner at Digital Media
Partners, a Singapore-based venture capital firm.

Patrick
has some 20 years consulting experience at the national, regional and
global levels, advising companies, brands and organisations. He
established and runs Litmus PR, a public relations agency that has
worked with many start-ups and is itself a start-up. Patrick is also a
guest lecturer at the National University of Singapore, conducting media
and stakeholder lectures for executive education programs.

Victoria Ho, Writer Based in Singapore.

Victoria
creates content for social entertainment platform migme. She has 10
years of experience as a business and tech reporter, writing for
TechCrunch, ZDNet, The Business Times, Nikkei and others. When she isn’t
drafting editorial material, Victoria is a singer-songwriter and the
lead singer of local band Tricks & Cider and has performed at
various venues in Singapore, Hong Kong and LA.

Dmitry Levit, Investor.

Dmitry
has extens

ive experience as an advisor to several investment groups and
technology-focused firms right across developing Asia. A self-professed
“internet believer”, Dmitry is also well-versed in business development
across various sectors, including ecommerce, travel, finance and
telecomm

unications. He currently serves as a General Partner at
Singapore-based venture capital firm Digital Media Partners (DMP), where
he is responsible for overseeing all SEA investment activities. Dmitry
has previously worked with IDG Ventures Vietnam, as well as in business
development at Yahoo! Southeast Asia. He holds an MBA from INSEAD
Singapore.

Litmus
PR is a Singapore-based communications consultancy, founded by Patrick
Keenan, who has close to 20 years’ experience in public relations. We
work with companies and brands to create and execute effective
communication campaigns that deliver business results. Litmus
conceptualises and delivers campaigns at the national, regional and
global levels, structuring appropriately customised frameworks and
teams.

Litmus PR has worked with many start-ups, including those
based in Singapore, Hong Kong, Indonesia and Silicon Valley, operating
in a variety of sectors, including adtech, community enterprise, data
analytics, ecommerce, food delivery, mobile, payments, platforms and web
communications. We understand the opportunities and challenges of the
community, having worked with them to drive their business forward,
including for funding/valuation, brand building, market education,
product/service promotion, lead generation and customer acquisition. The
Litmus team has extensive experience in both B2B and B2C sectors.