Use the “link” generated by Pardot and displayed in the Multivariate Test table as the link to your landing page. Clicking this link will display one of the specified landing pages for the prospect. The different landing pages will appear based on the ratio of time selected for each.

Under Reports > Landing Pages you can view the multivariate statistics including Views, Conversions, Conversion Rate and the Top performing landing page.

Testing your Multivariate Test

When testing your multivariate test you will want to use multiple browsers or ensure you clear your cookies after each test page view. Once cookied, you will continue to be driven to the same landing page version within the multivariate test. This is done for consistency from a user’s perspective. While cookied, if the same person keeps coming back to the page they will only see one version of the multivariate test rather than seeing a new version each time.