Business Design & Innovation

The market is constantly changing. Your customer’s needs are always evolving. Your competition is always looking for new ways to win business.

The question is not whether your products or services will have to change, the question is how fast can you change, and what should you change to? Our proprietary RAPiD ™ framework integrates innovation, sales and marketing fundamentals to focus the creative process, generate momentum and (re-)design products/services in a repeatable manner. [RAPiD™ is an acronym for Research-Analyze-Prototype-iterate-Deploy].

Design Thinking & User Centered Design

We now live in the age of design. We use design thinking practices to help companies understand the unspoken needs of the customer, design a new business offering and create an implementation plan.

Value Proposition Innovation

If you can’t change your products/services, then change your value proposition. Our teams are experts in RAPiD™ and we use it to completely immerse ourselves in your customer’s needs and aspirations and then create compelling value propositions to solve their key issues.

Customer Experience

The customer’s experience is a rallying point. Understanding how your customer experiences your brand, your products and your processes is essential to winning in the marketplace. Our teams utilize proven research methods to uncover ways to wow the customer and create unique and differentiated experiences that will help you win in the marketplace

Innovation is not something that the ‘creatives’ do. Innovation is something that we all do, because we are all wired to create.

Proven Methodology

We created RAPiD™ in order to teach innovation. We wanted something simple, yet powerful that will allow innovations teams, marketing teams, software teams, product development teams etc… to learn how step through the innovation process. RAPiD™ stands for Research-Analyze-Prototype-iterate-Deploy.

Experienced Business Designers.

We teach this, we do this, we love this. Our Business Design teams are small multidisciplinary teams that love design challenges filled with constraints. Constraints bring out the best in our teams and we thrive in the uncertainty of trying to solve wicked problems. Business design is a dance on the edge of your comfort zone. Will you join us there?

Empathetic Customer Journey Mapping

Central to our Business Design and Innovation work is an empathetic view of the customer’s journey and a structured process of sense making. Listening to the customer, closely, with an open mind is the wonderful legacy of our action research bias. We used proven research methods to clarify the needs, distill the essence of the opportunities, prioritize choice, get clear on what we need to do to solve those gaps and build you the plan on how to implement the changes that your customers want, but haven’t been able to articulate.

Business acumen

It is not enough to have a great idea. It must also pass the business-value ‘sniff test’. Our team possesses advanced business degrees and practical business leadership. Every idea goes through the same core question: “If this was my business, would I do it?”