Content marketing is an effective way to build new audiences and find new clients using the internet and social media. Below is an example of successful content marketing that was created by RJD Productions for Wolters Kluwer. This informational talk for nurses about Evidence Based Practice was recorded and streamed using Youtube. With minimal promotional efforts, the number of views has grown dramatically over time. It continues to grow and brings audiences into contact with the Wolters Kluwer brand for a significant amount of time. Not only has it helped to build company recognition, but it has established the speaker as an expert in the field. The video even brought in additional offers to speak at schools and conferences. In addition, other institutions have since bought the rights to use this piece in their educational materials. Having reached almost 90,000 views in a niche market, and brought in direct compensation, the cost of creating this piece is now at pennies per view and continues to drop dramatically as time passes.