Lifting Google PENGUIN Penalties for Two Online Retailers

Since its inception Google has been fighting link spam. However, it took quite a number of years for Google to discover the flaws in its Page Rank algorithm. Throughout these years many webmasters abused the system by building low quality links to artificially boost their website rankings. In an effort to close the loopholes in the Page Rank algorithm Google introduced the Penguin algorithm update on April 24th, 2012 to target spammy backlink profiles. The latest update, Penguin 3.0, was released on October 17th, 2014.

The Penguin update was aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to a webpage or site. Once you’re hit with the penalty, your website will first lose visibility on Google, then traffic, and then conversions.

In this case study we have outlined what steps we took to remove the Google Penguin penalties for two clients. Also included are examples of the penalty and removal notices from Google. Download the case study to learn more!