Martins and our CEO, John Paul, sat down with Tom Krazit, Executive Editor of Structure Events, last Wednesday to discuss how data is enhancing the team’s business and the fan experience. Krazit noted that data is “permeating every bit of the sporting world these days,” since it’s also being used in on-field and court play.

Martins noted that the VenueNext platform has helped hook up Magic season ticket holders with a number of perks, including seat upgrades, fast lanes for beer lines, and even parking.