PSA - anouncements which no charge to promte federal activities .. Major elements of on-air promo = PSA and public affairs programming

PSA strategies= Passive, systems present no more than required shar of PSA annoucemnts 2. Active involving staffs and airtime to adave local cause 3, Interventionist requires broadcaster or cable operator identify specific social problems. NOT to tell community what to do .

Television dual product medium-- customers are audiences and advertisers... Get potentiol sonors to buy ..

Payment types . 1Cash, per episode. 2, cash plus barter sydicator want money for each epidsode and want advertising time to sell on national market 3. straight barters station and sydicator split the advertising time shmoozing meeting stars going on fancy dates

Print advertising = market penetration and word of moth testimonal ... video cuts - when the station by name time show will run guest appeacens prind ad sales....