House by John Lewis

Packaging/Visual Identity

Created to offer a range of simple, modern yet affordable collection of homeware, House by John Lewis represents a continued commitment to make great design accessible to all. With over 1000 products, the sub-brand required a simple and flexible design system that could stand out on the shop floor. The clean modernist aesthetic of each product was carried through to the visual identity and packaging. The bold yellow circle acts as a platform for the range name, description and product photography, whilst collectively the circles create an eye-catching and disruptive statement in store.

House by John Lewis

Created to offer a range of simple, modern yet affordable collection of homeware, House by John Lewis represents a continued commitment to make great design accessible to all. With over 1000 products, the sub-brand required a simple and flexible design system that could stand out on the shop floor. The clean modernist aesthetic of each product was carried through to the visual identity and packaging. The bold yellow circle acts as a platform for the range name, description and product photography, whilst collectively the circles create an eye-catching and disruptive statement in store.

Designed at Pentagram with Partner, Harry PearcePhotography by Nick Turner