Taste, color, and entertainment are currently coming together at a Turkish food festival in Pakistan’s lively port city of Karachi, attracting legions of food lovers.

The festival, a week-long affair, has been organized by Avari Towers, one of Pakistan’s largest hotel chains, and will last through Jan. 29, organizers said.

Dozens of diplomats, top corporate executives, and media representatives along with local foodies attended the festival’s launch, led by Turkish Consul in Karachi Murat M. Onart.

“I am proud to have hosted this event with a special menu to welcome the guests to experience authentic Turkish cuisine,” Emmanuel Riggi, the chief festival organizer, told reporters.

“We look forward to welcoming guests for Turkish cuisine every day through Jan. 29,” he said.

Imran Ahmad, the Avari Towers’ executive chef, said, “Turkish cuisine is always a pleasant surprise for food lovers. It is always exciting to prepare a new cuisine to enrich the culinary experience of local visitors.”