In April 2010, WFTV announced plans to add a simulcast of GenTV affiliate WAWA-LD on a third digital subchannel.[2][3] However, before the subchannel could launch, WAWA's chief investor pulled out, effectively closing that station and dissolving the partnership with WFTV.[4] On January 25, 2013, the station replaced its weather channel Severe Weather Center 9 on digital subchannel 9.2 with Spanish language service Mega TV.[5]

This section requires expansion with: further information on the history of WFTV. (June 2013)

The station first signed on the air on February 1, 1958 under the callsign WLOF-TV (standing for "We Love Orlando, Florida"). It has been an ABC affiliate since the station's inception. For years, the station was owned by a consortium of local investors. Channel 9 changed its call letters to the current WFTV in 1963. In 1984, the station was purchased by the SFN Companies. SFN in turn sold the station to Cox Broadcasting (now Cox Media Group) in 1985.

As of July 2006, WFTV is seen on the co-owned Cox cable system in Ocala (standard definition channel 9 and high definition channel 729) in addition to Gainesville's WCJB-TV. Ocala and Marion County are both part of the Orlando market. Prior to this, the Cox system in Ocala only offered WCJB due to contractual obligations even though that city is not in the same television market as Gainesville. To further complicate matters for viewers in the area of Northwest Marion county, WNBW-DT an NBC affiliate located in Gainesville and in operation since 2008, also identifies itself as channel 9, using that channel as its PSIP, though broadcasting on VHF channel 9 itself, as opposed to WFTV, which broadcasts on UHF channel 39, but also using a PSIP of 9. WNBW is not seen on the Cox or Bright House systems serving Marion County.[9]

In the 1970s, WFTV preempted the ABC Sunday morning cartoon rerun lineup, which many affiliates also did not run. Until the $20,000 Pyramid moved to the noon slot, WFTV chose to not run whatever show ABC had on at noon on weekdays in order to run a local newscast. In May 1975, the station controversially preempted the Emmy Award-winning made-for-TV movieA Moon for the Misbegotten, due to the film's adult language. In 1978, Mork & Mindy was rescheduled by the station to air on Sunday afternoons, but was cleared to air in primetime after a few weeks. After Pyramid was moved to that slot, WFTV ran it earlier in the morning and a day behind. From the mid-1970s through the early-1980s, WFTV preempted the soap operaThe Edge of Night, which was preempted by many other ABC affiliates as well. From 1985 to the early 1990s, WFTV ran only half of the shows ABC put in the 11 a.m. to noon slot. From 1994 to 1996, the station did not air ABC's weekday morning programs at 11 (The Home Show and Mike and Maty). The station began to carry such programming overnights starting in 1996, though WFTV did not start to air it in its proper timeslot until The View debuted in 1997. WFTV ran the entire Saturday morning cartoon lineup from ABC until 1990, when it began preempting two hours of the lineup in favor of a morning newscast. In 1993, WFTV expanded the newscast to three hours and dropped the entire Saturday morning ABC cartoon lineup, adding syndicated programming. In 1996, an hour of ABC cartoons was restored on Sunday mornings and another hour was restored to Saturday mornings early in 1997. In the fall of 1997, WFTV began to carry two hours of the lineup that were under the One Saturday Morning banner. In 1999, the station increased the amount of Saturday morning cartoons from ABC to three hours and increased it to four hours in 2002.

WFTV was one of the few ABC affiliates that preempted Jimmy Kimmel Live! during the program's early years. Its sister stations in Atlanta (WSB-TV) and Charlotte (WSOC-TV) as well as Allbritton-owned KTUL in Tulsa and Sinclair Broadcast Group-owned WEAR-TV in Pensacola also initially did not air the program. However on November 21, 2005, the station began airing the late night talk show and now airs almost the entire ABC schedule with little preemption. The only current regularly preempted program is the Sunday edition of Good Morning America; in the past, WFTV has declined some of ABC's other weekend morning programming. Four out of five hours of the ABC Saturday morning lineup were run through 2010, including three out of four hours of the ABC Kids lineup. The station began carrying the Saturday edition of Good Morning America in the beginning of July 2007 along with its sister stations in Atlanta and Charlotte. While the station now airs the entire three-hour Litton's Weekend Adventure lineup, it preempted its predecessor block ABC Kids' former fourth hour that featured children's programming that did not comply with E/I requirements (such as the Power Rangers series, which ABC later dropped nationally on August 28, 2010. In 2004, all Cox-owned ABC affiliates preempted the movie Saving Private Ryan due to the graphic violence and profanity in the film after the Federal Communications Commission (FCC) stepped up its vigilance following the Janet Jackson / Justin TimberlakeSuper Bowl incident that year; the FCC declared the film as not indecent after the fact. Since the late 1990s, WFTV has not shown the ABC News Brief that airs during ABC daytime programming in favor of locally sold advertising.

From May to July 2011, ABC Daytime programming was moved over to sister station WRDQ due to WFTV's wall-to-wall coverage of the Casey Anthony trial.[10] This practice was repeated to accommodate coverage of the George Zimmerman trial in 2013.[11]

WFTV presently broadcasts 42 hours of locally produced newscasts each week (with six hours each seven days a week); in addition, the station produces a half-hour sports highlight program called Sports Night on 9, that airs on Sunday evenings after the 11 p.m. newscast. In regards to the number of hours devoted to news programming, it is the highest local newscast output of any television station in the Orlando market. The station operates a Baron Services weather radar called "Early Warning Doppler 9 HD" at its old analog transmitter site north of Bithlo along the Orange and Seminole County line. WFTV plans to upgrade the radar's power to one million watts, that would make it the second most powerful radar in central Florida (WOFL's also operating at one million watts).

For most of the time since the 1980s, WFTV has been the dominant news station in Central Florida. Although NBC affiliate WESH made some temporary advances in the 1990s, WFTV often enjoys ratings higher than the combined rating of the other network affiliates in the Central Florida market. In some airings, it has been the highest rated ABC station in the Southeastern United States. In the May 2009 sweeps period, only WESH's weekday morning news programs even came close to tying WFTV in the ratings race while the prime time programs on CBS affiliate WKMG-TV led overall. In fact, during much of the first half of 2009, WFTV's dominance was not as absolute as it had been in the past decade or so even though it continues to lead in most timeslots. However, in the November 2009 sweeps period, WFTV regained its dominance over the other stations in the market. It has been one of ABC's strongest affiliates over the years.

For the February 2012 sweeps period, WFTV continued to win morning, noon and evening time slots. However, WFTV finished in third place in the 25-to-54 demographic at 11 p.m. despite the return of Bob Opsahl to the anchor desk for the month. WKMG beat WFTV by 5,700 viewers while second-place WESH beat WFTV by 700 viewers.[12]

The main anchor duo on Eyewitness News, Bob Opsahl and Martie Salt, have been together on-air for over 15 years, from 1984 to 1994 and again since 2003. Opsahl has been the primary anchor at WFTV since 1984. Salt was originally an anchor from 1982 to 1994, departing for Tampa, Florida ABC affiliate WFTS-TV from when that station's news department began in 1994 until 2003 (where she anchored the news under her married name, Martie Tucker); she returned to WFTV in 2003. In 1992, WFTV dropped two of the five hours of ABC's Saturday morning cartoons in order to add a local newscast; the station ceased airing the block completely in 1993, when the broadcast expanded to three hours. Alongside its own Eyewitness News shows, WFTV has also been producing a nightly 10 p.m. newscast for sister station WRDQ since 2000. It added a two-hour-long weekday morning newscast at 7 a.m. on WRDQ in 2007, and a half-hour 6:30 p.m. newscast on that station in 2010.[13]

On June 29, 2006, channel 9 became the first Florida station, the first station owned by Cox Enterprises and the tenth in the country to begin broadcasting its local newscasts in high definition.[14] With the switch to HD, came a new set from FX Group and graphics from Giant Octopus (the station has used graphics from other sources in the past, including a late 1990's package based off Dayton, OH sister station WHIO-TV). On June 10, 2013, WFTV launched a new half-hour 4 p.m. newscast to compete against WESH's longer established and hour-long news program, which had been the only newscast at 4 p.m. since WKMG dropped its own 4 p.m. news in May 2009.[15] Around on the same day or afterwards, WFTV dropped the 6:30 p.m. news for WRDQ. [16] After just one month on-air, WFTV extended the 4 p.m. newscast to one hour, starting July 22, 2013. [17] On September 15th, 2014, WFTV expanded the weeknight 10:00 p.m. news on WRDQ to an hour, citing the ratings success of the broadcast in which has now able to tightly compete against long-time leader WOFL. [18][19]