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Trade Show Planning Guide

Every time a customer walks into your booth, they enter a journey that increases your brand’s awareness and drive sales. According to the Center for Exhibit Industry Research, it costs 62% less to close a lead generated from a trade show than one originated from the field. * So, after you’ve selected the trade show that supports your marketing and sales strategy plan, follow these steps to build a brand story clients won’t forget!

Trade Show: Field a well-trained team of professionals in the booth to engage attendees with personal, one-on-one conversations to discover their needs, and meet them with your product’s features/benefits.

After Show: Send personalized product packet to booth visitors, followed up with a personal phone call to reinforce your support.

Begin the design and development of marketing materials you will need at the show (Brochures, Sales Sheets, Flyers, etc.).

Select perfectly curate trade show giveaways (journals, bags, tech sway, etc.), and promotional strategies, (sweepstakes, games, instant wins, etc.) you will use to attract visitors to your booth, and remind them of your product after the show.

Plan branded attire of your team working the show. Match quality and style with your culture. Branded button downs or hip half-zips?