Looking at some of the most recent presidential campaign slogans, they all had one thing in common: a strong message that people could relate to. From Barack Obama’s “Change We Can Believe In” to Bill Clinton’s “I Still Believe In A Place Called Hope” and George H.W. Bush’s “A Kinder, Gentler Nation,” it was easy to identify with the then-candidates on a personal, human level. And that’s exactly what this year’s top five nominees are hoping to accomplish in their respective campaigns. Have a look!