Friday, July 16, 2010

From the Laboratory of Greubel Forsey

GreubelForsey’s Double Tourbillon 30° Edition Historique

Robert Greubel and Stephen Forsey has done it again. They have unveiled a timepiece so aesthetically pleasing, one cannot help but stare at it awestruck. Once organized thought enters the mind, one starts to look beyond the beauty and starts to appreciate the magnificent complications that lies within. Of course this all happens quite fast.GreubelForsey's latest invention marks the end of the Double Tourbillon 30º Contemporaine Collection, a line which launched the company into the watch making arena just six years ago and achieved outstanding credibility for GreubelForsey.

Only 22 timepieces shall be crafted, 11 pieces in 5N red gold, and 11 pieces in platinum. The dial is a mezemerizing composition of three sapphire crystal plates, which are engraved which are engraved with a 3D structured text. A tourbillon is visible at the 6 'o'clock position providing the timepiece with the perception of incredible depth. GreubelForsey's undeniable success is due to their watch making approach.

GreubelForsey's Scientific Approach:Robert Greubel and Stephen Forsey success is partly due to their methodical scientific approach to the process of watch making. Striving for perfection can potentially lead watch manufacturers on an endless quest, without a specific goal in sight. This prompted GreubelForsey's introduction of its innovation platform - Experimental Watch Technology or EWT. This empirical approach utilizes experimentation and resulting data to determine the performance of the watch whilst manipulating different variables and verifying the unknown. This approach is time consuming, but extremely effective, and provides GreubelForsey with a definite edge in watch technology.EWT has provided GreubelForsey with the tools to formulate new inventions, two of which are currently in the works: The Binomial, and a cutting edge isochronically stable material used to craft the balance and the spring as well as a spherical Equality Differential harboring its own energy reserve that can offer a constant force to the oscillators.However, scientific approach cannot vouch for the undeniable aesthetic designs and superb finishing of their timepieces. That aspect is acquired by creative minds and exceptional experience.