I drove the 335i and loved it. I assume that the "1" will be a similar ride, but in a smaller car - which I love. But, I cannot bring myself to ever buy a car I haven't driven. As soon as my local dealer gets one, I will drive it and immediately order it if I love it as much as the 335i. The only way I will choose the 335i over the "1" will be if there is something about driving it that I don't like. I am confident that I will love it - I have become obsessed with this car as many of you have become as well....