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Lots to Celebrate this Canada Day Long Weekend

McGuinty Government Supports Tourism Sector, Creates Jobs

Early results are in and Ontario's tourism industry is heading for another banner year in 2012.

Ontario's international presence continues to grow and attract visitors from around the world. In March 2012, international border crossings were up 8.8 per cent and up 8 per cent for the period of January to March 2012. Ontario has also seen an increase in visitors from South Korea, China, India and Brazil. And fourth quarter results for 2011 were especially strong, with tourism receipts totaling $5.2 billion -- an increase of 6.5 per cent over the same period in 2010.

Ontario has become a premier, international travel destination, attracting a number of major conventions and events -- helping to further strengthen the economy and create jobs.

So far, Tourism Toronto reports that in 2012, Toronto has 290,829 future overnights confirmed. Some of the upcoming conventions and events include:

The 100th Grey Cup in 2012 that is expected to attract more than 50,000 spectators

The Microsoft Worldwide Partner Conference in 2012 with 15,000 delegates from 156 countries

The Amway India convention with 4,000 delegates in 2014

The Pan and Parapan American Games in 2015 that are expected to draw more than 250,000 visitors to the Greater Golden Horseshow region

The International City/County Management Association with 4,000 delegates in 2020

Supporting Ontario's tourism sector is part of the McGuinty government's plan to build vibrant local communities while strengthening the economy and creating jobs for families.

Quick Facts

Tourism is Ontario's 9th largest international export industry.

For every $1 million in overnight visitor spending in Ontario, the Ontario economy generates 16 jobs, $903,000 in GDP and $179,000 in provincial tax revenues.

Over 330,000 people in Ontario are directly or indirectly employed by the tourism industry.

Additional Resources

Quotes

“Ontario's tourism attractions are second to none. For tourists, Ontario is a land of diverse and engaging regions that invite exploration. Our investment in Ontario's tourism industry will continue to drive the industry forward to create jobs and firmly place Ontario on the map as a premier, international travel destination.”