Transaction Communications

It’s all about positioning

Whether it’s a multi-billion acquisition or a new public issuer’s market debut, it’s critical that the market and your stakeholders believe in the value proposition. National has advised on some of the biggest transactions in the Canadian capital markets and regularly provides regulatory and strategic communications support for IPOs and M&A transactions in a range of sectors. We ensure that every transaction is effectively communicated, with a strategic rationale, solid metrics and a story that resonates with investors, analysts, media, employees, regulators and government.

In May 2018, Aurora Cannabis was acquiring rival cannabis producer, MedReleaf in a $3.2 billion all-stock transaction, which, at the time, was the largest in the still-nascent cannabis industry. Aurora had a track record of being highly acquisitive in an industry with few established financial metrics and had to make a compelling case to the market as to why the acquisition was accretive and made strategic sense.