Scooter-share platform Joyride planning global expansion

Toronto-based Joyride plans to launch its scooter-share offering with operators in “over a dozen” global markets scheduled for early 2019, according to a news release.

The company plans to launch in the US, Europe, and South Africa. Launched in 2015, Joyride’s white-labelling platform targets the Canadian and UK markets. Joyride provides a mobile app and backend that allows operators to manage dockless scooter fleets and process payments. Operators that launch with Joyride can offer scooters, bicycles, and e-bikes for rent.

Joyride partners with hardware manufacturers, and plans to add several more in 2019 to ensure operators aren’t fixed into purchasing one type of scooter or bike lock.

“While bikes are a great form of transportation in cities, one size doesn’t fit all for every city in the world,” said Vince Cifani, Joyride’s founder and CEO. “There needs to be flexibility, and Joyride gives operators the hardware options they can’t find anywhere else.”

“We keep our pricing transparent so that costs are predictable at every level,” said Cifani. “We never take a cut of the revenue; our operators keep 100 percent of their rental fees. This ensures our customers can grow quickly without sacrificing profitability.”