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American Airlines and Wearable World Complete First Ever In-flight Wearable Technology Hackathon

Press Release-
updated: Jul 17, 2014

American Airlines and Wearable World announce the completion of the world's first connected traveler hackathon. The event, which took place in-flight between New York's John F. Kennedy Airport (JFK) and San Francisco International Airport (SFO)

American Airlines and Wearable World are proud to announce the completion of the world's first connected traveler hackathon. The event, which took place between New York’s John F. Kennedy Airport (JFK) and San Francisco International Airport (SFO) featured collaborative work among hundreds of app developers, hardware providers and technology partners to showcase the future of wearable technology for the connected traveler.

"At American, we're extremely sensitive to our customer's evolving needs, and wearable technology is a quickly-growing market," said Phillip Easter, Director Mobile Apps at American Airlines. "By working with these developers, Wearable World and our partners such as MasterCard in this event, American can help develop new and innovative technologies that will be part of tomorrow's connected travel experience."

Phillip Easter,
Director Mobile Apps at American Airlines

"At American, we're extremely sensitive to our customer's evolving needs, and wearable technology is a quickly-growing market,” said Phillip Easter, Director Mobile Apps at American Airlines. "By working with these developers, Wearable World and our partners such as MasterCard in this event, American can help develop new and innovative technologies that will be part of tomorrow's connected travel experience.”

Four teams of developers nominated in phase one of the event were given thirty days to develop demonstrations for the flight. Onboard, teams showed off technology like Furry Flyers, an app that allows passengers to monitor the health and status of their traveling pets, while airport teams like Proximity Signage demonstrated an app that monitors a passenger's location and displays relevant flight data on overhead screens.

The in-flight demonstration took place on a new American Airlines Airbus A321 Transcontinental (A321T), featuring three classes of service, individual AC power outlets and USB jacks available at every seat throughout the aircraft as well as Gogo's upgraded ATG-4 Wi-Fi service.

Teams applied a variety of software and hardware solutions including APIs from Concur, Mastercard and Weather Underground to build their technologies. "Concur is always looking to push the boundaries of innovation in the business travel space through the Concur Platform,” John Dietz, VP of Platform Marketing, Concur Technologies said. “By participating in the Wearable World hack and through our Perfect Trip DevCon in October, Concur is strongly demonstrating the value and innovation that it can bring to next-generation travel solutions.”

“We’re proud that three out of four finalists included MasterCard APIs,” Mario Shiliashki, SVP & Group Head, Open API and MasterCard Emerging Payments added. "Integrated into wearable solutions like these, tools like Simplify Commerce really emphasize the importance of accepting payments in making consumer travel as frictionless as possible.”

Each technology was evaluated by a panel of traveling passengers during the flight, and the winning team, UsTwo, a tool for passively sending location-based travel updates, was awarded a technology incubation in Wearable World, a MasterCard gift card and the opportunity to continue development with American Airlines.

“This was a great opportunity to explore how wearable technology will integrate throughout the travel industry specifically for the connected traveler,” Kyle Ellicott, Co-Founder/CTO Wearable World said. “We look forward to working alongside UsTwo and to one day very soon seeing their technology in the hands of the empowered consumer.”

About Wearable World: Wearable World connects businesses to the social fabric of the Internet of Wearable Things. Their goal is to provide an innovation platform to foster the blend of technology, art and humanity. Through news content, incubator and accelerator programs, and events, Wearable World acts as the catalyst for future Wearable Technology innovation. The Wearable World platform addresses the need for entrepreneurs to connect, learn, and engage the wider Wearable Technology global ecosystem. For additional information, please visit www.wearableworld.co.