Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Car Rental (Destination) in Austria

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Executive Summary

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PROSPECTS

Car rental to continue growing but leisure will also still trail business rental

Car rental in Austria is expected to see solid annual growth during the forecast period. The main driver will continue to be business car rental, although leisure car rental will also continue to record positive growth.

ARAC/Europcar will continue to lead car rental in Austria, but car-sharing clubs will offer competition

With no major fluctuations in value sales shares expected among the leading players, Europcar Austria (ARAC) is well positioned to defend its leadership in car rental – it has the biggest fleet and largest outlet network, a reputation for offering a good price/performance ratio, a well-developed base of business customers thanks to cooperation with major companies and extra market power stemming from its owner Porsche Bank. The number two player Sixt Österreich as well as the third-ranked Rienhoff (Hertz) are also in similar positions of strength.

Car-sharing platforms not particularly well established in Austria

Car rental operators are relatively relaxed about car-sharing platforms in Austria, not expecting them to become a notable threat to their business in the forecast period. Car rental is still seen as offering convenience, but also enjoys high levels of consumer trust through reputable brand names.

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