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When you’re working to build a reputation – it is imperative that you tell the truth and represent yourself honestly at all times. Actually, that’s important even when you’re NOT building a reputation!

Everything, EVERYTHING, is so transparent these days – mainly thanks to social media. And that’s a good thing. But don’t say you’re doing something that you’re not doing, because someone will catch you out quicker than you can say “it was a typo”.

False airs and graces are just arrogant and annoying, and you will trip over yourself. I’ve seen it happen too many times. People who sell themselves as something they are not. People who claim to be proficient in things they have only a surface knowledge of.

The competition is fierce, folks. If you tell a client you can do something, you’d better be able to do it and do it well, because there’s always someone who can see through your smoke and mirrors routine.

Come clean. Be honest. Tell them you’re not proficient but you’re willing to learn. That will take you a hell of a lot further than faking it until you make it!