However, for those of you who have your own online marketing business or have one in-house, I make the following suggestion.

DO NOT GIVE UP CONTROL OVER MARKETING CONTENT PRODUCTION.

I do not mean for you to write everything, but you need to make sure that you have control over the writing part of the process.

I am not trying to imply that nobody writes better than you (or me). I outsource a lot of my writing, but I have control over it, because I pay them.

Recently, I've had a couple of clients who claim they want to write and edit the content that goes on their websites and marketing materials.

Initially, I was all for that. Woohoo! I don't have to think as much. I can just DO!

Well...there is a problem with this.

Most likely, if people had the time, energy, or initiative to write and edit marketing material, they would not have contacted you in the first place.

They need help, because it's not getting done.

My experience is telling me to warn you...DO NOT HAVE THE CLIENT STOP YOUR PROGRESS.

When the client has to approve everything, seldom does anything get done. Marketing is done to create sales later, but other things in the business need to be done today. So writing and editing marketing materials NEVER become a priority.

That is why people like you (online marketers) and me are needed. We devote ourselves to the craft. Then again, how many of US take time to market our own marketing business?

We are too busy handling things that need to be done TODAY, even in our own businesses, and WE (presumably) understand the importance of getting out marketing materials.

Your client likely understands this even less than you do, especially the ones who insist that they "will write the content for us." Let's see how well THAT works for you.

If you like progress on your client's marketing to stop, let him (or her) write and edit (or "approve") the marketing material for you. Otherwise, YOU need to INSIST that you handle producing the content.

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Hey there! Thank you for taking time to read my post and share your thoughts with me and my other readers. I'm always tickled when I get a non-SPAM comment. Honestly, sometimes I'm even okay with some borderline SPAM.

Let me know if you would like for me to address a topic by sending me an email at Chris@TheUltimateAnalyst.com.