It's #FontFriday!
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Meet ‘Mercury Text’ by @hoeflerco.
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Don’t let its unassuming Friday chill fool you. Behind these pretty curves and clear lines, lies a unique family.
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Product of nine years of research and development, Mercury is available in four ’grades’. The grades have the same width but are progressively darker in colour, designed to thrive under the most adverse conditions.
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Hold the press! What?
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“Newspapers are one of typography’s most challenging environments, not only because their high-speed presses coincide with pulpy papers and thin inks, but because they contain so many different kinds of information — arranged in countless ways — that are composed not by designers but by software.
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The New Times faced all these difficulties, plus one more: its eleven weekly editions were printed in different regions, each of which was subject to different atmospheric conditions on press. We were asked to consider the idea of a type family whose design could anticipate and counteract these differences, so that formats developed for the Phoenix edition could be deployed in Miami as well.” - Hoefler & Co.
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Designed by Jonathan Hoefler and Tobias Frere-Jones.