December 26, 2007

British actor-comedian Sacha Baron Cohen says the time has come to shed forever his persona as Borat, the boorish, oversexed, TV journalist from Kazakhstan who became a surprise box office sensation last year.

In a rare interview as himself, Cohen told Britain’s Daily Telegraph newspaper he found it painful to abandon his Borat character, and another of his oddball alter egos, Ali G, but felt both had become too familiar to the public.
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The intensely private comic actor readily admits he is more comfortable talking in the guise of the characters he has created, but unfortunately for him, both Ali G and Borat have had their day. Too many people know them and he reluctantly acknowledges that he can no longer retreat behind their personas.

“When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing,” he said. “It is like saying goodbye to a loved one. It is hard, and the problem with success, although it’s fantastic, is that every new person who sees the Borat movie is one less person I ‘get’ with Borat again, so it’s a kind of self-defeating form, really.