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Marketing Research Papers

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The rationale for change refers to the maintaining of a company’s status to help it compete in the global market. It involves keeping the status quo especially the quality. It is the obligation of the management to devise methods to trigger continued improvement of the firm to show its growth. Continued improvement activities include rectifying obvious problems, monitoring change and sharing information before and after making improvements.

The training regarding the regulations made by the government and the very competitive environment is very crucial to all those who are studying business. Regulation means the rule control of an aspect. This essay is determined to explain the relationship existing between market structures and regulations and the effect they have to the market. The main aim that this essay will dwell on is the anti-trust laws. Industrial regulations relate to the regulations the government issues over firm’s rates, or prices within various industries. This type of regulations exists as a way of diminishing monopolies or as a way of organizing them. Firms that have been regulated are said to have a less incentive than firms, which are competitive in reduction of costs (Spencer, 2000).

In the current times, doing the right thing is increasingly turning out to be more difficult than before. Some people no longer understand what the best thing is. Things are no longer clearly distinguishable since there are many grey areas in the decisions arrived at by players in the business world (Kline, 2010). However, for the purposes of this paper, the best decision is any decision that will leave the stakeholders of a business in a better position than they were in before the resolution was made. This is imperative of the people that do the right thing to adhere to all the codes of ethics that people have to follow (Sharp, 2006). Such circumstances are applicable in the event that a company has to choose between maximizing the shareholder value and having a positive impact on the society. According to Jennings (2012, pp. 33), “… the decision is costly to shareholders at first… enjoyed the reputation of environmental responsibility….” This is an example of common conflict between the attainment and maintenance of profitability and the realization of corporate social responsibility

The business environment is currently very competitive, and it is imperative that organizations invest in different aspects if they are to remain competitive. The Continuous Process Improvement has been fronted as a possible concept that can help firms achieve the much needed competitive edge.

Supply chain management refers to the efficient coordination between the raw materials from the suppliers in the manufacturing process, the distribution network and the information systems in achieving satisfaction for the end consumer. Caterpillar Inc. is the world’s leading and largest manufacturer of machinery. Its activities are mainly categorized into two segments. The first segment is the machinery and power systems that is concerned with activities such as mining, construction, diesel locomotives as well as gas turbines and engines. The other segment involves the financial products that include the CAT financial and Caterpillar holding insurance. This study however will be concentrated on the supply chain of Caterpillar’s electric diesel locomotives (Handfield, 2011).

The United States has the most potent military in the world. It maintains the largest spending on the military that goes to the invention and purchase of new equipment. The Military budget can be expressed as the portion of discretionary money that is set aside by the United States Federal budget that is often allocated by the Department of Defense and it broadly refers to the portion of the United States budget that goes to any military expenditures.

This is a method of costing whereby the operations manager identifies the activities in the company and then allocates resources to the costs of each activity based on the consumption of each activity. This method usually identifies the activities that are carried out by the organization and then assigns overhead costs on the products. The major advantage of this method is the fact that it recognizes the relationship that exists between activities, costs and products (Wagener, 2010). Via this relationship, the method is able to assign overheads capriciously as compared to the traditional costs. Activity Based Costing is beneficial not only to the company but also to the customers. Discussed herein is the activity based costing customer story.

According to Canumalla and Viswanadham (2010), apple is the world’s leading creator and manufacturer of high quality computers, smart phones and other consumer electronic devices and software. The company has a large stake in the electronic market, with its exceptional products which compete with the very best of products from other multinational companies championing the electronic market in various countries due to its unique brand. Headquarters for apple are found in Cupertino, California, the company boasts of having a huge labor force offering a wide range of employment opportunities for new skills and ideas in the giant electronic industry to be developed.

The first promotion can be found at http://www.100percentpure.com/default.asp. This is a website primarily dealing with the sale of cosmetics. The website owned by Purity Cosmetics Inc., a company that is rapidly growing in the cosmetics industry. One of the company’s flagship brands is known as 100% Pure which created products being marketed in the referenced promotion. Some of the products include creams, deodorants and lipsticks, which are all 100% natural according to the company. The promotion promises free gifts that include Acai Berry Face and Eye Creams for all customers who make orders that exceed $130. On the same webpage, the company promises to ship all orders for free so long as they exceed $50 purchase bulk. For purposes of efficiency, the site allows for one to create an account which will enable users or buyers to place an order and pay for the goods through a secure online system.

The marketing strategy should focus on sex appeal. Sex appeal in advertising is often generally viewed as an effective strategy to attract attention to the brand. The pervasiveness of this approach can be described as evidence of the fact that indeed companies believe that it works well. Regarding personal care products, sex appeal can be described as the attention getter in an ad in some ways. The most obvious reason sex appeal works in promoting is that indeed it grabs attention.

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