But let’s be honest — celebrity endorsements are often chosen without rhyme or reason. They’re just a quick way to boost a brand and make stars some extra cash. The choice of Beyonce, for example, is just a vague grab at coolness on Pepsi’s part.

Beyond that, Danica Patrick’s GoDaddy commercials make me want to root again the racing star, while Tiger Woods’ partnership with Nike (NKE) makes sense, but is also plain old boring.

Meanwhile, countless celebrities out there are actually perfect marriages for select companies.

With that in mind, let’s take a look at five honest celebrity endorsements that we would love to see … but probably never will.