Margaret Mason with John Gillmore, far left, the late David Gest and Luke Marsden, far right

Both of the main shopping centres in Preston are sponsors for the awards.

Manager of the Fishergate Shopping Centre Keith Mitchell said: “Preston has a growing reputation as a vibrant shopping and visitor destination that delivers fantastic levels of service. And that is down to the people who work in our shops, restaurants, bars and cafes.

“We’re very pleased to be supporting this initiative. It is a fantastic way to show why Preston really is ‘Smiles Better’ and to recognise and reward those people whose efforts make the city centre the special place it is.”

General manager at St George’s Shopping Centre Andrew Stringer said: “Customer service teams across Preston play an integral role in making sure visitors come back to the city again

“These teams help to give a great first impression of Preston and promote it as an attractive place to shop, work and do business.

“The Smiles Better Awards are the perfect opportunity to recognise the hard work and continued efforts of everyone involved and we are thrilled to be a sponsor this year.”