Levi's Dockers doesn't just want you to "wear the pants," as the brand's slogan goes - it wants you to win them, too.

In a new Facebook effort for the ALPHA(@) Khaki (two words and a symbol we don't usually associate with on another), people who "Liked" the brand today were invited to refresh the page, which became a kind of social network slot machine.

The first person to have the photo strip at the top of the Facebook page spell out "ALPH(@)," grab a screen shot and Tweet it to @DockersKhakis won a free pair of pants. (See web capture, above.)

According to Ad Age, new promotions will be held weekly.

But needless to say, Levi's won't be calling anybody a Lucky(R) Winner.

Bottom line: A nice, simple way to use Facebook's basic page features.

(SPONSORED) Last month iLoop Mobile hosted a live roundtable event on the topic of Mobile marketing for youth markets with Julie Southard from Microsoft Xbox, Troy Brown from One50One, Michael Becker from the MMA, and Michael Ahearn from iLoop Mobile.

Here are some key takeaways:

This youth demographic are Internet natives, and not internet immigrants. They did not come to the Internet, they were born in it. They see their mobile phone as a critical extension of their social lives and identity.

Key Facts (Nielsen):

1) Kids today are more receptive to mobile advertising than their elders. More than half (58%) surveyed in September 2010 said they "always" or "sometimes" look at mobile ads.

2) They out-text all other age groups: In Q1 2011, teens 13-17 sent an average of 3,364 mobile texts per month, more than doubling the rate of the next most active texting demo, 18-24 year olds (1,640 texts per month).

3) They watch less TV than the general population: The average American watched 34.5 hours of TV per week in Q4 2010, versus teens aged 12-17 who watched the least at 23.5 hours per week.

Canadian candymaker Maynards has launched a new Facebook app that enables you to upload a picture of yourself, cut it out, make some color adjustments, choose a flavor, and pick packaging colors for the chance to become the brand's next candy.

This is getting to be standard operating procedure for a lot of brands, from all the "-Yourself" promotions we've seen for everything from Coca-Cola to "Mad Men."

And there's good reason. In my latest book, THE ON-DEMAND BRAND, I look at how in the social media age, many brands are scoring big by accentuating the P.O.S.-itive - with brand experiences that are Personalizable, Ownable, and Sharable.

As just one example, Jones Soda put its brand on the map by enabling folks to upload photos for the chance to have them featured on bottles of pop.

Here, we have a candy company immortalizing your mug in a mix of flavors from Fuzzy Peach to Juicy Squirt Sour (see webpage capture above).

After all, what's more personalizable than your own reflection in your favorite confection?

"Maynards fans are an extremely passionate bunch when it comes to expressing their love for their favourite candy. So we thought hey, why not let a Maynards fan actually be a Maynards?" Jessica Sheth, Brand Manager, Maynards Candy, tells the Wall Street Journal. "Maynards is offering a unique opportunity to immortalize the face of one of its fans in a special, sweet way for everyone to enjoy. Imagine being able to tell your friends or family to 'bite me' and mean it!"

Good stuff, Maynards.

But what's your view? Does this promotion offer a sweet sensation - or just a bad taste in your mouth?

Read more here- and try it yourself, here. And while you're at it, check out a gallery of early entries here.

Don't forget to vote for my SXSW session - read all about it by clicking the icon here:

It's been a 2D barcode kind of week, with my talk on QR codes on the Blasingame Show/Forbes.com, and parts one and two of my interview with Nicole Skogg, CEO of SpyderLink, on the "social barcodes" in this month's Glamour.

Now, there's this ambitious movie poster campaign from Fox SearchLight for the film Martha Marcy May Marlene, as captured in this YouTube video from Fox.

That's the call to action for a whole new wave of branded t-shirts where once-static logos now can come to life through augmented reality.

The example shown here is from Zappar and clothier Hybrid Apparel, which have teamed up to create a line of 20 AR-enabled shirts. Not that it's a perfect scenario, of course - who's going to stand still so passersby can play a game? But as the technologies improve, a simple point-and-grab solution might make this a fantastic way for certain brands to engage certain audiences.

Read more here. And then ask yourself: How might your brand put AR t-shirts to work - or play?

Don't forget to vote for my SXSW session - read all about it by clicking the icon here:

These tags, which are comprised of a "code circle" around a recognizable logo or icon, enable readers to automatically "Like" a brand on Facebook and get a discount. The reader enjoys savings, and advertisers - Rihanna, Lancome, Gap, Zappos, Niveo, Skinny Cow and others - secure a way to reach out to those readers with future offers.

Best of all, even readers without the appropriate app can participate, simply by using their camera phone to snap a photo of the tag and send it to a short code.

According to the Times, there have been 100,000 interactions with content since the issue hit stands August 9. Of those, 25,000 interactions occurred within the first 24 hours. And so far, Glamour's own Facebook page has seen fans or "Likes" increase 18 percent, to 385,000.

In part two of my conversation with Skogg, we hear more about Glamour's "Friends" issue, how snaptags work, how Office Depot is using them for their back-to-school campaign, and what it will take for 2D barcodes like snaptags to really take off.

In truth, social barcodes are really less QR code than they are a new take on SnapTags, the flavor of 2D barcodes put forth from Denver-based SpyderLynk. Here, instead of a funky looking square, you have a code that encircles an icon of some sort, often a company logo.

Now, with social barcodes, SpyderLynk is working with Condé Nast to enliven print advertising in a whole new way.

The brainchild of Ryactive, this spot for Duck Tape takes the lightcycle race from Tron and rolls with it - in memorable fashion.

“We didn’t want to use any computer effects,” David Brashear, the video's director, tells Wired.com. “We made a really conscious effort to make the entire set out of duct tape and not try to fix stuff that was messed up with the computer, because part of the charm was that it was kind of imperfect.”

Apparently it was all part of a UGC contest hosted by crowdsourcing site Tongal, challenging folks to create spots for Duck Tape.

As cool as it is, you have to love the end. Spoof worthy in its own right.

(SPONSORED) When building m-commerce sites, follow the 60-second transaction rule. A customer cannot stand still for more than a few minutes when making a purchase -- in the same way they feel frustrated waiting in line. So make sure your m-commerce site gives customers seamless and quick sales transactions. Read more here >>