Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under the sun, from hosiery to war bonds, presidential candidates to rock shows. GREAT AMERICAN BILLBOARDS not only offers a lively look back at changing styles, products, and tastes, but is also an important visual record of this largely unheralded yet ubiquitous American art form.Reviews"This slice-of-life compendium entertains and educates."-US Airways Magazine"Although the pictures are fascinating, Basten'¬?s text is quite a bonus."-Oklahoman"An illuminating guide to a country, its culture, and its people."-American Way"Beyond the irresistible nostalgia is a fascinating glimpse of the evolution of our consumer nation."-Dallas Morning NewsFeatured on Entertainment Weekly'¬?s "Must List"

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From the Publisher:

* A look at America's ever-changing cultural, political, technological, and economic landscape, decade by decade from 1900 to 2000, through the bold and evocative graphics of 180 billboards. * Most examples in this extensive collection have never been reproduced until now. * A great visual reference or gift for graphic artists, designers, collectors of advertising, and lovers of Americana.

About the Author:

FRED E. BASTEN has written, collaborated on, or contributed to nearly 40 books over the last 30 years, in addition to having a successful career in advertising. He lives in Santa Monica, California.