Nothing to get all excited about because beneath the surface the song (for those listening "to" the lyrics and not listening "at" the lyrics will identify that the song is about how rappers and subpar emcees that have been told their hot by a small group of friends or tweet buddies are really not in ALL REALITY. So the song is called eat it up which tells them to swallow their pride.....it's good for them...eat it up....eat it up.

This song was made with care....by being mindful that spitting like real hip hop emcees is better than being just a rapper.
Its a message to those who like to critique but they themselves are so vain that they are unable to elevate. As a result Azeer says to the listener "listen up son, I'm a say it real slow...lulaby style so you can follow.....

Story Behind the Song

Here to bring real hip hop
without the extra bells and whistles attached.