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Helping River City Bank’s Website Grow with Them

“We wanted our new website to be user friendly for all visitors as well as to portray River City Bank’s friendly, customer focused mission to the online community. Sarah Tebo and the rest of the team at Romega Digital worked diligently to help our vision become a reality.”

About the Client

River City Bank offers a wide range of financial services, including checking and savings accounts, mortgages, personal and business loans, credit cards and more to customers in the Rome and Floyd County community.

Challenges

Outdated content

Outdated design

Some specific content was difficult to find

Solutions

Responsive design on an updated platform

Updated content reflecting their current services and goals

Worked with bank staff to create a new content organization structure

The Process

Nearly a decade ago, River City Bank opened their doors and was in need of a website. Romega Digital partnered with them from the start to help them develop and execute their vision for a one-of-a-kind, professional-looking, user-friendly website. Most of all, River City Bank needed a site to set their operations up for continued growth and success.

Over the next few years, lots of new content was added as the bank offered new services to their clients. Eventually, the original website became cluttered and difficult to navigate. Romega and River City Bank came back together and decided to wipe the slate clean and rethink how the website was organized and designed.

The biggest change to the website, besides the overall design, was a new content structure that organized pages into three categories: Personal Banking, Business Banking and Wealth & Trust. This way, it’s easy for each audience to find what they’re looking for, rather than having to sift through multiple options that don’t apply to them. To make this new content architecture, we did an exercise with several bank staff members across multiple departments where each page was written on an index card and placed into the proper section — including removing some cards entirely that were no longer needed.

The Results

Website needs change over time and River City Bank is a prime example of this. Building a website and never touching it again doesn’t always work. Your website is meant to grow with you.