Tuesday, October 21, 2008

A new study concludes the color of the media you consume between the ages of three and ten plays a crucial role in determining the visual perceptual properties of your dreams.

Only 4.4 per cent of the under-25s' dreams were black and white. The over-55s who had had access to colour TV and film during their childhood also reported a very low proportion of just 7.3 per cent.

But the over-55s who had only had access to black-and-white media reported dreaming in black and white roughly a quarter of the time.

Even though they would have spent only a few hours a day watching TV or films, their attention and emotional engagement would have been heightened during this time, leaving a deeper imprint on their mind.

I wonder if a new generation will be streaming dreams in pop-ups, interstitials, and embeds. Via.