Will Smith and Jada announce New Multimedia Company, Westbrook Inc.

With very successful careers in Hollywood, a famous family name and various accomplishments, there seems to be no slowing down for Will and Jada. The Power couple who constantly find new ways to outdo themselves and keep their name relevant are it again.

This time, they’re starting a new joint venture, a multimedia company, Westbrook Inc. which will hold all forms of visual content.

The couple announced the media venture in a statement released on Wednesday,

” We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space. With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world. ”

The company which cuts across all media platforms is formed to execute all of the family’s existing global content. It will also execute new ventures that would be formed along the way.

All these would include digital content, traditional TV shows and even movies. Westbrook Inc. would also house all of the family’s existing media studios including their ‘Overbrook Entertainment‘ studio.

With plans to take the new company’s content beyond the American shores, the Smiths have also revealed their intentions to execute their content globally. Westbrook Inc. would develop projects that feature a diverse voice and will partner with studios that want to use anyone in the extended family for roles.