Adobe Advertising Cloud and General Data Protection Regulation (GDPR)

Adobe Advertising Cloud as a Data Processor

GDPR goes into effect on 25 May, 2018, with the primary objective of giving individuals residing in the EU (Data Subjects) more control of their personal data. GDPR applies to all organisations collecting and processing the personal data of Data Subjects, regardless of the company’s location. Data Controllers will be required to provide Data Subjects with the ability to access, correct and delete their personal data being collected.