Half-Height Gift Card Corrugated Display

This Half-Height Gift Card Corrugated Display in brilliant red is hard to overlook even though it lies below eye level. But by doing so, sight lines to the store interior are left open as a call to enter and explore. Positioning near the store entry and main aisle is another means of guaranteeing visibility. Consider the outfitting in the gallery of slideshow images. A small decorative or merchandising element atop might dress up the affair. This Half-Height Gift Card Corrugated Display seen at Target.

This blog is a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods.