Primary Venture Partners

Primary Venture Partners is a venture capital firm focused on transformative, NYC-based technology companies in the industries it knows best: SaaS and NextGen Commerce. Primary serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for Series A and beyond. From the Primary Expert Network, a deep selection of seasoned technology operators, to a Talent Program headed by NYC Tech recruiting veterans, Primary helps its founders solve problems quickly and build expert teams from the ground up. To date, Primary’s largest exits include Jet.com, TxVia and Ticketfly, and it counts some of New York’s most promising startups – including Slice, Maple, Ollie, Healthify and Coupang – among its portfolio.

Things are finally starting to heat up around here! After a lackluster start to 2018, New York City saw 42 seed rounds in Q2 – up 62% from Q1. Total funding rolled in at $66.9 million, up 67% over Q1. Compared to Q2 2017, we’re now up 14% in deals, and right on par with dollars raised. […]

If it was action you were hoping for from the seed market last quarter, you’d be better served watching the first two episodes of Silicon Valley, Season 2. Pizza anyone? As for our own startup news, New York City saw a total of 25 seed deals completed in Q1 – just shy of last quarter’s 26 – and a […]

Electric has raised a successful $9MM Series A, led by Bessemer Venture Partners, with participation from Primary Venture Partners and Bowery Capital. Electric’s progress to date has been driven in no small measure by CEO Ryan Denehy’s commitment to never reinventing the wheel, to learning as much as possible from experienced founders who are a few steps ahead of him.

So you’ve brought on institutional capital for the first time, agreed to a board structure in the legal docs, and now you have directors that must be kept up to speed on your company (and who get to have a say in the way that you run things). So what’s next? One of the typical […]

“SF has all the great engineering talent.” It’s a decades-old myth that’s permeated NYC Tech, and one that people can’t seem to easily shake. We field questions all the time from concerned founders about how to find great engineers, where they’re hiding in NYC, and their particular areas of expertise. Our answer to them? Our city […]

In Q4, competition heats up as more dollars chase fewer seed deals In a year that held no shortage of dramatic twists and turns on the national and international stages, NYC’s seed market came to its own interesting conclusion. In Q4, the city saw just 26 seed deals, a figure down 33% from Q3 and […]

We’re on a roll now! Initial Q3 data shows modest but steady growth in seed deals in NYC, both in completed deals and dollars raised. To date, 39 deals have been reported, up 5% from this time last quarter and 15% from Q3 last year. These deals raked in a total of $69.7MM in funding, which is […]

Q2 2017 Posts Consistent Marks as VCs Continue to Place Larger Bets Early results are in for Q2 2017, and we’re seeing the first quarterly uptick in NYC-based seed deals in the last six quarters. According to preliminary figures, Q2 saw 37 deals closed, pulling in $67.1MM in total funding. These numbers are up 6% […]

You have hired a team of hustlers, they have all drank the Kool-Aid, they believe your product is the best on the market and they are willing to go the extra mile to spread the gospel. Everyone would like to think that is how his or her sales team operates; in fact, hiring for passion […]