Marketing Report for Opening a Fast Food Business Essay

854 Words4 Pages

Marketing Report for Opening a Fast Food Business
SUBJECT: Opening a new fast food restaurant
1. BACKGROUND INFORMATION
From all the research I have carried out I have been able to find out what people want and what the competition is like. This information links back to my original task, of opening a new business and make it survive. This links in because in order for my business to survive I will have to know what the people want and how I am going to persuade people to but my fast food rather than the competition’s fast food.
Marketing mix is the combination of factors that help the business sell their product. These four factors are the product, the price, the place and the…show more content…

Choosing the right form of promotion is also very important. If you had found out from a survey that 9 out of 10 people listen to 1 particular radio station, for example radio 1, and then you advertise your business on a different radio station, for example SGR Colchester, then people may not know about your business. And this therefore would mean that you wouldn’t make any profit because you promoted your business on the least popular radio station.
All of these factors are important and one of them doesn’t work without the other three as well.
Product
A product is a good made or a service provided by the business. For my business as a restaurant I had several options of what I could sell in my business. These were my options: Pizzas, burgers, chicken, chips, kebabs, pasta and sandwiches. I could also have a choice of what toppings I could put on a pizza, these options were: Margarita, Pepperoni, chicken, meat feast, Hawaiian or vegetarian. As well as the burger and the fillings I also had a choice of what type of bread I would use for sandwiches. I have decided from looking at the research of my survey that it would be best for me to use a stuffed crust base for my pizzas as 18 out of the 20 people I had given a questionnaire said they preferred stuffed crust. My competition McDonald’s sells vegetarian burgers, so I have decided to make a

Fast food is defined as “easily prepared processed food served in snack bars and restaurants as a quick meal or to be taken away.”. The first fast food restaurant was developed in America, 1948. Fast food is now recognized globally, generating an annual revenue of $570 billion. However, this ever growing market is associated with higher BMI and weight gain. I investigated whether exposure to fast food advertising via television increases fast food consumption, and whether our fast food consumption

FEASIBILITY REPORT FOR A FAST FOOD RESTAURANT
PREAMBLE:
We have taken out time to write this report for several reasons among which are:
[pic] This project serves as part of the "private-sector participation initiative" drive embarked by our company
[pic] Our desire to make you reconsider your present stand about not wanting to invest in the Nigerian economy, for now
[pic] Our belief that this report can form a base for an enlarged feasibility report, which we hope you, would commission

1990's; and only until now with the growing trend of gym memberships for personal fitness has the epidemic been mitigated. The wide availability of fast food and second kitchens has led to high obesity rates. However, the availability is only the product of intense consumer demands. Fast food manufacturers would only supply ridiculously unhealthy food if and only if the consumers had a high demand for such garbage. As was seen in the 1920's when alcohol was banned in the United States due to violence

"Fast food is popular because it 's convenient, it 's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu," was said by Eric Schlosser. Several people in America have become dependent on fast foods. How many of the people who eat this food actually know what is really in the food or how it was made? Others don 't think about it, because within ordering, three minutes later a customer can pull up to the window, pay, and get food. It is quick and cheap. The United

Fast food is one of the easiest ways to get food and eat it in a hurry. More people have been eating fast food rather than eating at home for years. The rate of fast food consumption has not slowed in over fifteen years (North). Americans in today’s society are busier than they have been. With people being busy they cannot find an easy way to make dinner, so they go to fast food restaurants to get food on the go. Many Americans also believe they are too busy to go shopping for groceries. Being busy

When it comes to fast food it is just what it is fast food. On a busy or slightly rough day it’s so easy and typical to grab some food on the go and keep it moving. Are we able to find a solution to fast food and its nutritional value of being healthy rather than unhealthy? Fast food comes in handy and gives you a satisfying taste and is a quick fix to feed your hunger at that moment which leads to no kind of nutritional nourishment for your body. It gives the body what it needs at the moment

Our team of consultants has been hired to examine the fast food industry, in order to provide an industry analysis of the business environment, as this will give an insight of the industry’s current situation and recommend to our client of whether it will be a good market to enter. The following outline of the report will include a brief description of the industry, followed by the industry’s analysis that includes the macro environment demonstrated through a PEST analysis, the industry parameters

the innovative change in the business processes or services, the requirement of the market plan is perceived efficient. It is also known that the development of the marketing plan supports the businesses to integrate the unique elements and attract the appropriate target audience. Moreover performing the market analysis, consumer behavior analysis and the environmental analysis mainly supports in maintaining the focus for strategic incorporation of the innovative marketing strategies and channels.

The threat is very obvious in this industry as it is a very saturated market with a lot of fast food restaurant operating in towns. Chipotle may also lose their sales to McDonalds or Wendy’s who offer tastier food with more choices. Teenagers might prefer something that is more delicious even though it is less healthy and this goes against Chipotle’s vision to provide nutritious food.
Their effort in opening restaurant internationally is one of the biggest threats due to low customer familiarity with

Fast food, by name itself is the food that consumes comparatively less amount of time to be prepared than the food that we order from the restaurants. They are preheated and precooked which is served to customer in a packaged form or take away. Fast foods are the most common food these days and these restaurants are growing rapidly worldwide. People of all ages love fast food and it is more popular among young people. The important reasons for this business to grow are the busy schedule people have