Event Details

Join us for a talk on Growth Hacking for Lean Startups. ToddWyder will explain methods, metrics, tips, and tricks to increase user engagement, get more customers, lower customer acquisition costs and increase lifetime value.

You have found a very painful problem and a target market of people who need to relieve that pain. You have created an MVP that resonates with prospective customers. Now how do you get customers?

People are awash with mounds of data and marketing fatigue is at an all-time high. Users are drowning and won’t pay attention to the next best widget, regardless of how good it is. Distribution is now the number one problem that faces every product and every startup.

Growth hacking appeared as the modern way in the age of Web 2.0 to reach a market and distribute an idea. Instead of classic marketing which typically interrupts your day, a growth hacker uses “pull”; he or she understands user behavior provides value immediately to persuade. A growth hacker wraps messaging into the fabric of the lives and thoughts of users. A growth hacker will leverage across disciplines, pulling in insights from behavioral economics and gamification, to find the right message to pull in users.

--Aaron Ginn

About our speaker

Todd is very passionate about building great software companies, which is something he has done over and over in his career running Geneer, rhumbtech, StratAlign, Coe Truman, Pathfinder, and BrokerSavant, to name a few… He is currently CEO of Pathfinder Software.

Todd is obsessed with creating great software that users love, and he is also very passionate about building the Chicago-tech community, currently serving as organizer for both the Chicago Product Management Association and the Chicago Lean Start-Up Circle. Todd works with large and small companies to decrease the risk of launching new products.

Prior to getting involved in the Chicago-tech community, Todd was a restaurateur. He is a serious traveler, foodie, sailor, and koi enthusiast, He has been known to have eaten palm grubs with indigenous Amazonians and fugu with drunken Japanese businessmen (he has since sworn off the shochu).