Started in 2009, Echelon Press publishes short stories, novellas and novels in various genres. Under their new imprint 'Quake', they also publish fiction for middle graders and young adults. At present, Echelon publishes two paperback novels a month as well as one or two of their popular short story and novella downloads. Here to talk about the company and how it was created is owner Karen L. Syed. If you want to know what a publisher blog is about, visit Karen at The Life of a Publisher.

Thanks for being here today, Karen. Why don't you begin by telling us a bit about Echelon Press? When did it get started?

Echelon will be eight years old in February 2009. We started the company to create a place for writers to make a name for themselves. People seem to confuse that with not wanting to be successful. It has ALWAYS been my goal for any author at Echelon to go onto bigger and better things. If that means many books with Echelon, great! If that means one or two with us and then a contract with a bigger house, awesome. We are definitely not just a playground for writers who want to be published. I have recently discovered that there is a difference being an author and being a published writer.

You publish a fair amount of horror, both short stories and novels. What type of horror do you publish?

So far it hasn't been as much as I would like. I love the horror genre. What I'd like to see more of is the types written by John Saul or Douglas Clegg. I don't mean alien horror, they are more thrillers. I love the stuff that presents the unknown and grabs you by the throat and holds on tight without letting you immediately know what 'it' is.

What you do not like to see in a horror story and what are the most common mistakes horror writers make?

I am not a big fan of the total gore scene. I love the unknown. Knowing something is right around the corner, your skin crawling with apprehension and fear, while adrenaline rushes through you, leaving you breathless and unable to move. So many of the horror stories I read focus so much on the shock value that they don't give their stories a chance to develop fully. They spew slime and blood all over everything and think that this makes it spooky. It just makes it gross. Why can't authors rely on their senses to indulge the fear gene instead of just wanting to make people sick?

What makes a horror novel or story truly compelling?

The only thing compelling is the unknown. To recognize danger and fear and not know where that danger comes from. To feel the presence of an unknown entity so close that it's putrid breath blows across your cheek. To shiver against the chill of dread caused by words so powerful and explosive you have to close your eyes against the next phrase.

How do you see the state of the horror fiction market at the moment? Is it thriving or declining?

I don't know that it is declining, but neither is it thriving. I think so many authors in the genre have resorted to the shock value of the gruesome. The movie industry has made that so glamorous that authors feel the need to "keep up." This is not the case. Books are not the same as movies. Some people say that Friday the 13th and the Halloween movies are horror, but in fact I think they are more thrillers or gore flicks. Keep in mind this is just my idea, and many others may disagree.

What types horror books do you think are most popular with readers?

I can't even begin to answer that question. Different readers like different books.

You also publish horror for young adults. How much horror is too much horror in a young adult book?

I'll take a stab at this one, but let's be clear on one thing. How much is too much is up to the reader and their parents. For Quake, our new young reader line, we like to keep things in the head. We aren't going to go out on a limb and offer gratuitous gore just to sell books. We all know that kids love all that blood and guts spurting here and there, but perhaps it's because it's all we offer them. When you present something as cool then what do you expect? A dude running around chopping off heads is not cool. A cloud of mist that sweeps into a room and envelops a sleeping girl while whispering secrets of evil, a little cooler.

On average, how many submissions do you receive in a month? Of those submissions, what percentage you end up accepting for publication?

Our paperback submissions are closed except for invitations and referrals, and eBooks, but we still get at least a dozen or so unsolicited submissions per week for paperback. Writers seem to ignore the potential for eBook sales and all want paper publication. eBooks have such great potential to build a readership, and if an author can build a readership with an eBook they can do anything.

As for acceptance, we do only twelve titles per year in paperback and right now aren't even getting enough submissions for eBook to do one per month. Did you know that tens of millions of dollars are spent on eBooks each year? Why wouldn’t an author want their share of that?

What tips would you offer authors who are doing book signings this Halloween?

Make them fun! They have to be fun. Don't let the readers wonder why they even bothered to come to your event. Show them with your words, you attitude, and your books that they are important to you. Don't make them wonder. And by all means get into the spirit! A little bit of spook goes a long way!

Is there anything else you'd like to share with our readers?

This industry is one of the greatest. Don't take it for granted, whether you are a reader or a writer. Writers, don't ever forget why you sell your books for publication. It's all about your readers. You can write all you want, but if you are serious about being a solid published author, don't ever forget how you get there.

And readers, let the authors know what you like and don't like. Your opinion matters. If you don't like something, don't buy it, be honest and be open about your favorite authors. If the last five books you read by your favorite best seller stunk, then why keep buying them? Don't be afraid to try new authors, they are the future of the industry, and you might be surprised!

About Mayra Calvani

Mayra Calvani writes fiction and nonfiction for children and adults and has authored over a dozen books, some of which have won awards. Her stories, reviews, interviews and articles have appeared on numerous publications such as The Writer, Writer’s Journal, Multicultural Review, and Bloomsbury Review, among many others. Represented by Serendipity Literary.