Sky Bet spokesman Sandro Di Michele said: “We’re delighted to be continuing our relationship with the Royal British Legion into a third season after raising a terrific amount of money last year.

“The generosity shown by fans of Sky Bet Championship clubs was truly remarkable and we hope this year’s campaign will be no different.”

The Royal British Legion’s Chris Vernazza said: “We’d like to extend our gratitude to Sky Bet for supporting the Legion through the shirt auction once again this year.

“The money raised for the Poppy Appeal goes towards supporting vital services such as The Royal British Legion’s Family Holiday Breaks, providing the families of serving and ex-Service personnel the chance to take a break away from the strains of everyday life.”

The two previous Poppy shirt auctions have raised over £200,000 to date.