Miami International Airport is using Content PR to calm travelers stuck in long lines

The Digital Marketing team at Miami International Airport was faced with a challenge last year — how could the airport create content that eases the stress of passengers.

“We’re challenged, because we basically have to humanize a building,” says Armand tells PR Daily. “By using different storytelling techniques to reach different audiences, we can get out key messages in a more relatable and effective manner that resonates with our passengers and stakeholders.”