Initial ultrabook sales fall short of targets

The first ultrabooks went on sale a couple of weeks ago and even this early in the game it seems Intel’s new fad seems to be in trouble.

According to Digitimes, both Acer and Asus have missed their shipment targets. It appears both companies will manage to ship about 100,000 units each, well below their 200,000 – 300,000 targets. It appears consumers are simply unwilling dish out $1,000+ for the new toys, some of which are even pricier than similar MacBook Air models.

Acer and Asus did not ramp up their orders yet and it seems poor demand is undermining the entire concept. By the end of Q1 2012, ultrabooks are expected to make up about 10 percent of the market and their share should continue to climb towards the end of the year, as Ivy Bridge processors and Windows 8 enter the fray.