I know it's a little thing, but when WN started flying out of PVD back in 1996 they lured me in with their low fares, nonstops to MCO, and DIET DR. PEPPER! And then the Diet Dr. Pepper vanished. And I've lamented its loss ever since, but kept asking for it in the hope that my little "yawp" would someday be heard.

And I read yesterday's SWA update email and noticed this sidebar story: "Starting January 15, enjoy Diet Dr Pepper on all Southwest flights."