The European Business Analysis Day is an annual conference on Business Analysis, Project Management and Requirements Engineering dealing with both, business and (information) technology matters. Leading experts, managers, decision makers and HR people from Europe and beyond are exchanging knowledge and practices in an informal atmosphere, perfectly located close to Frankfurt am Main, Germany. Successfully kicked off in 2018 with over 120 participants, this conference is now developing further…be a part of it!

Opening Keynote 2019

President and CEO of the Hasso Plattner Institute (HPI) for IT Systems Engineering at the University of Potsdam in Germany, and a professor for Internet Technologies and Systems.

He is a member of acatech, the national German academy of science and engineering. Christoph Meinel is chairman of the German IPv6 council, and program director of the HPI-Stanford Design Thinking Research Program. He is the head of the steering committee of the HPI Future SOC Lab, and member of various advisory boards like the security advisory board of SAP. In 2006, he and Hasso Plattner hosted the first German “National IT-Summit” of the German Federal Chancellor Dr. Angela Merkel.

Motto and Track Themes 2019

The Digital Change – Everything Remains Different

Undoubtedly, the Digital Transformation is the No. 1 mega trend of the second decade, hundreds of articles, books and conferences deal with the challenges of the so-called digital age. One of the first questions with regards to a “Change” is how long is it going to take? When will the change be completed? How will the future after the change look like? Perhaps this “Digital Change” does not have the exaggerated impact many people think. Neither in a positive nor in a negative way. Everything Remains Different – a play on words in our conference motto which perfectly reflects that many things will stay as they are, independent from being analogue or digital while other things change dramatically, in a very fast and disruptive way. If it comes to social systems, i.e., human interrelationships, the digitalization does probably have a high, very sustainable impact.

Track (1) Scaling Agile

In the meantime, agile practices can be found in each company; what has started in software development projects with Scrum is currently being transferred to other levels like programs and portfolios. Since a couple of years, new frameworks are emerging to address the challenges coming with Scaling Agile. SAFe and LeSS are the main players here, both made for hundreds of developers, both based on the Agile Manifesto but nevertheless very different in their detailed implementation. But as with agility in general, practices for higher levels need as well to be tailored to situations and environments. The track Scaling Agile provides real case studies as well as useful know how for adapting agile practices and the agile mindset in program and portfolios levels, i.e. the management level of companies.

Track (2) Humanizing Customer Experience

Social bindings are important factors in customer management, e.g. what is said in social networks and public ratings can sometimes be more influential than the quality of products and services itself. Social bindings are human things by nature and that’s why we have put an own track for Humanizing Customer Experience. The more human experiences with companies are, the more stable relationships to customers will become. But of course, this is a challenge if products and services are mainly presented digitally without human interaction. How companies manage Customer Experience in the digital age is presented by sought-after speakers and managers form various industries

Track (3) Changing Organizations

Continuous change is normal, it has become indispensable for organizations. Organizational changes are implemented in projects or other initiatives, driven by mergers and acquisitions, fast changing markets or cost reduction demands. Agile practises for change projects are becoming more and more popular, with the advantage of a more flexible adaptability, taking into concern the continuous feedback by the business units undergoing the changes. Agile Business Processes are made for continuous changes, the required flexibility is an inherent attribute of such processes. Participate in this track to learn how companies manage their business processes in an agile way.

Agenda

Notes on the agenda

The agenda is still under construction. If you are interested in participating as a speaker, workshop trainer or sponsor at BA-DAY 2019, please consult the Call For Papers or Sponsors pages. Or just give us a call at +49-2404-91391-0 and we will discuss it personally!

Why attend this conference?

MEET THE INTERNATIONAL WHO-IS-WHO CONCERNING BUSINESS ANALYSIS, PROJECT MANAGEMENT AND REQUIREMENTS ENGINEERING.

Practitioners worldwide will be sharing their experiences. The central location, Frankfurt on the Main, makes this event ideal for networking with experts and decision makers in the age of the emerging digitalization. Join the discussions concerning the big digital change in three tracks Agile Analysis, Customer Experience and Business Processes.The 2. main event takes place on Friday, May, 17th, 2019 in Frankfurt-Eschborn, Mercure Hotel Helfmann Park. There will be a leading workshop day on Thursday, May 16th. Tickets can be purchased for the conference or for the workshop or combined for both days. Certificate holders of IIBA and PMI can gain 16 CDUs or PDUs for their re-certification if they participate in the workshop on May 16th and the conference on May 17th. For a one-day participation only 8 CDUs/PDUs can be granted, respectively.

Here and in the above video you can find some impressions of the 1st BA-DAY in May 2018

So, he [Ruediger Suess] suggested to call it better lessons applied instead of lessons learned which sounds more universal but, indeed, it is not as it is a subject experience of individual people in a certain situation. My big thanks for this take away

Location

Mercure Hotel Frankfurt Eschborn Helfmann Park

Sponsors & Associations

WHO WE ARE

The conference is hosted bymasVentaBusiness GmbH, a German IT Service and Consultancy company with a strong focus on Business Analysis and Project Management. This includes provisioning of highly qualified personnel for IT- and change-projects as well as training and development of human resources towards industry leading certificates like Certified Business Analysis Professional CBAP® and PMI-PBA®. Here we are market leader in Germany with more than 50% of all Business Analysis Certification Preparation trainings.

Since more than seven years we are especially engaged in German speaking countries by volunteering for and contributing to IIBA chapter work and Business Analysis as such. masVenta managing director Rainer Wendt is the president of the IIBA Germany Chapter since 2014 and masVenta is Gold Sponsor of the PMI® Cologne Chapter. Our mission is to establish the BA-DAY as a hot spot for Business Analysts and all who are doing or managing Business Analysis matters in central Europe, for exchanging best practices, meeting old and making new friends and a very focused networking in the European Business Analysis Community.

About Us

We are passionate about Business Analysis and that's why we host the European Business Analysis Day in Germany