Netflix has unveiled the first trailer for Kevin Spacey's House of Cards.

The drama - which will be available exclusively via the online outlet - is from director David Fincher (Fight Club, The Social Network) and writer Beau Willimon (The Ides of March).

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In the two-and-a-half minute trail, Spacey's US congressman Francis Underwood is seen attending a Presidential inauguration and directly addressing the viewer, saying: "Power's a lot like real estate. It's all about location, location, location. The closer you are to the source, the higher your property value."

House of Cards will follow Underwood as he uses lies and power-plays to manipulate politics in Washington, after being passed over for the position of Secretary of State.

"House of Cards combines the best of filmmaking with the best of television," said Ted Sarandos, chief content officer at Netflix. "Beau Willimon's compelling narrative, David Fincher's unparalleled craftsmanship, indelible performances by Kevin Spacey and the rest of the cast unite to create a gripping story and a new kind of viewing experience for Netflix members to immerse themselves in."

All 13 episodes of House of Cards' first season will launch on February 1, 2013.

"In offering the entire season at once, Netflix is giving viewers complete control over how and when they watch the show," Sarandos added.