June 2010

cjb_usa//gresham１０年０６月

sustainablity[04] - remember what heston did for the little chef near winchester? i thought for a moment i was stepping off the A303 for a quick bite. oregon/washinton fast food chain burgerville have really dialed up a more sustainable approach to packaging and fast food and stayed true to an awesome burger-shack aesthetic. corn starch cups, paper wrappers and baskets; not to mention the use of locally sourced and seasonal veg as a substitute for fries. it's great little user experience and their burgers and milkshakes rock! i can't wait for the next road trip.

just like the real thing - how many real ones in your wallet the last time you looked? it's frightening to think how many of these are in circulation. vending & oyster machines are probably the best way to tease out the rotten ones from what i hear.

documented[01] - old petrol receipts, parking tickets and tolls are kept in the handbreak storage compartment without reason but form an accumulated evidence of previous road trips and driving. there must be a great way to visualize it as a story.

interface[02] - hertz 'neverlost' sat nav. a horrible, horrible user interface that took over 15 minutes while parked to co-ordinate the destination. on-the-go input was a nightmare even for the passenger [although you shouldn't drive and type but...]. ironically on top of this we got lost twice. thank god there were a few iPhones int he car too.

[ps the positioning of the device wasn't too clever either - windscreen is much easier]

techless solutions[01] - square pegs in round coin holes? with this car park payment system in cincinnati you simply slide in the coins or fold up and push you dollar into the coin slot. use the attached key slide or your own car keys...simples

accessories[01] - ever wanted to have all the convenience of a squeezy bottle but keep
the iconic glass shape? heinz condiment rack complete with angled ketchup shelf helps you get started on eating your burger faster!

modified[01] - it's the phone we all have on our desks with a difference. rei [outdoor retail co.] have added this 'neck to shoulder support' to all their phones with this rather rugged sellotape aesthetic. hands free comfort at the tills like you have never seen before! this bear grylls survival phone look is probably quite on brand for them when you think about it!

compilations[01] - they have been quietly happening in all kinds of new media formats forever but celebrating mixtapes seems to be everywhere at the moment. adam buxton has been leading the charge for me on the awesome radio 6, and by coincidence i stumbled upon the best mixtape [cd] i have ever received [yup look up, there it is]. it's all about the detail, obviously the tracks but the artwork, messaging and of course the who. when they all align then you end up with something awesome and i guess by default timeless too...

homemade[01] - i have to agree with birdseye, all of the frozen freshness was definitely captured right after picking. it's the classic on-field/at-home ice pack workaround to a nasty sprain and i have to say it's done a grand job. my friends told me to r.i.c.e [rest-ice-compress-elevate] so i feel for good karma i need to pass it on. bring on the normal sized ankle!