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Advertising Week Europe 2017

Now in its fifth year, Advertising Week Europe is a hybrid of inspiring thought leadership, entertainment and special events celebrating the industry and its people. For one week, from 20–24 March, the brightest leaders from the marketing, advertising, technology and entertainment industries join together in London to share their visions, passions, and best practices. From seminars and workshops led by some of the greatest minds in the industry by day, to world class entertainment in London’s most iconic venues by night – Advertising Week Europe’s premier roster of events is like no other.

IPA Events at Advertising Week Europe 2017

Agency Debate: Fast forward to the future

Monday 20th March 2017, 10.00am

The IPA recently celebrated its centenary with a Festival looking back over 100 years of advertising - today in this illuminating panel session, IPA Director General - Paul Bainsfair leads a discussion on what lies ahead for Agencies. What can the past teach us about how we can continue to communicate key messages that create cut-through for our brands in a world powered by AI and machine learning? How can agencies ensure they continue to stay ahead of curve, what will make the agency of the future fit for purpose?

Fundamentalism: (of the advertising kind)

Monday 20th March 2017, 3.45pm

Over the last decade of unprecedented channel fragmentation, the communication industry has spent most of its time focussing on the road ahead and scoping the opportunities presented by the new tech landscape. This means we have neglected to introduce those newer to the industry to the philosophies and methodologies of our past. This session will offer a fast-paced whizz through the key theories of how brands work in order to add value to our client’s businesses.

Countdown with #IPASocialWorks

Tuesday 21st March 2017, 1.00pm

Join Mark Earls, The Herdmeister as he dons his best glittery jacket and presents a host of marketing and analytics luminaries as they race against the clock to try to solve the biggest issues in social media. There will be letters and numbers galore as they try to find the most meaningful metrics and processes from the anagrams, to get a return. Using the best case law from #IPASocialWorks our game will fight against rounds of random numbers and help solve the ultimate conundrum – “how can I get more from social?”

Ending ‘tech tourism’: 10 marriage vows for agencies and start-ups

Wednesday 22nd March 2017, 11.00am

Join us for the launch of a new IPA initiative - a charter enshrining good practice commitments for agencies that want to deal fairly and openly when partnering with start-ups. At Advertising Week 2016 we heard some case examples of what not to do when entering this new and exciting area. Since then we've been collating more examples of good and bad behaviour from agencies, start-ups and intermediaries.

Future of Agencies: From agency network to networked agency

Thursday 23rd March 2017, 4.00pm

This session presents new research from the IPA and Econsultancy into the future agency landscape. Our esteemed panel will debate the dynamics that will shape agency capability, operating and client engagement models, remuneration and approaches to talent. What are the key opportunities for agencies in a rapidly shifting environment, how are they responding, and who will win?

Advertising Week, Europe runs 20-24th March, if you don’t have passes already check out their Amplify package which allows access for ten of your team to the stellar thought leadership, as well as special events, and an opportunity to present some fresh thinking.