I am not used to write article in reaction to news but at that point I have to write it down.

So Microsoft just bought LinkedIn for over $26 B. That’s a lot of money but what is important is another figure: 249$.

I found this number on the net and it is the first time I see a pricing for a profile.

Take $26.2 billion, divide it by 105 million, which is the total number of active members on LinkedIn, and you get $249.52. And that tells us exactly what our professional information and allegiance–yours, mine, and virtually everybody we know–is worth.Inc.com

Just take a moment. Think about it and what it means for you, for us and for the business.

The most impressive product advocates like Steve J. share the same method to be sure to create an extraordinary moment when presenting a product. Here is what they do to convince you and millions that the brand new thing they have for you is an absolute must:

Prepare, prepare, prepare!Success needs hard work.

Find a name: Short, clear, straight to the point
This is one the most important thing to do. A good name will allow everybody to remember your product and its positioning, a bas one…

Find a good moto: « The car, without the gasoline »
Refer to the main solved problem, summarize the advantages, make the value clear

Explain the main functionalities of your product: « Phone + email + internet »
That’s where you show why your best, not 1 or 2 times, 100 times better!

Make a demo that will help your audience to picture themselvesShow it real, show it works!

Present a problem you solved, the competitors don’t (and show how you solved it of course)
That’s where you hit the target.

A second one?That’s where you hit the target, a second time.

Summarize quickly all the advantages / innovations / key features of your product
so much advantages, so many innovations…

Explain the pricing vs competitors or equivalent solutions
Convinced that your product is THE solution, explain to your prospects that your are not a escrow (at least pretend it).

Train, train and trainDo it in front of your mum, your son, your wife, your dog, do it and do it again and again so that the D-day it will be smooth, clear and efficient.