Course Duration with Study Options

Course Structure

Course Structure

NICF - Product Marketing and Sales

Lithan's Product Marketing and Sales module enables learners to master skills required for defining and implementing a Product Marketing Strategy and create Sales Kit for an enterprise or startup.

They will first learn how to create a Product Marketing Strategy through the use of a Sales Canvas. They will secondly learn how to engage in sales through the use of sales pitch. This sales pitch will be composed of a set of ‘open’, ‘control’ and ‘confirming’ questions during the phases of Discovery, Solutioning, Closing and After Sales. Thirdly, they will learn to develop and implement a sales kit.

This module is part of the PCP Bundle – Infocomm Sales and Marketing or can be offered independently as CAT B modular course. The learner should have completed Innovative Venture Creation module before enrolling into this course.

This module contains 8 instructional units and is delivered in blended mode. The learning journey is described in the session plan.

The learner shall perform e-learning and assignments for the Instructional Units with online support from the Mentors. Subsequently, the learner shall perform a modular project with the guidance of an Industry expert who play the role of Project Mentor.

Course Modules :

OutlineSchedule

PMS - NICF - Product Marketing & Sales

Module Name

NICF - Product Marketing & Sales

Session

Outline

Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

IU 1: Introduction to Sales canvas

Session 2: E-learning- Off campus (3 hrs)8

The Student will engage in e-learning to LEARN IU2

IU 2: Develop Sales Canvas

IU3: Customer Persona & product Market fit

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU2 & IU3 if the Learning Facilitation session is scheduled in the Published Schedule

Session 3: Assignment – Off campus (3 hrs)

The Student will PERFORM the Assignment 1 related to IU1 & IU3

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment

Session 4: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

IU4: Discovery Phase

IU5: Solutioning Phase

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU4 - IU5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 5: Assignment – Off campus (3 hrs)

The Student will PERFORM the Assignment 2 related to I4 & IU5.

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment

The student has an option to attend Live Flipped Class session of IU4 & IU5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

IU6: Closing Phase

IU7: After sales Engagement

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU6 - IU7 if the Learning Facilitation session is scheduled in the Published Schedule

Session 7: E- learning - Off campus (3 Hours)

The Student will engage in e-learning to LEARN the following IUs:

IU8: Develop and implement Sales Kit

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

Activity Description

Session 8: Project Orientation + Mentoring - Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines

After session:

Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 9: Mentoring - Live (3 hrs)

Student should present the project up to milestone 1 and seek mentor’s feedback.

Student can seek support & guidance for the milestone 2 of the project

Mentor will provide necessary feedback & guidance

After session:

Student should complete the tasks up to the milestone 2 (off campus – 3 hrs)

Student can seek online support if needed

Students should use the feedback given by the mentor & peer learners to enhance the project

Session 10: Mentoring - Live (3 hrs)

Student should present the project up to milestone 2 and seek mentor’s feedback

Student can seek support & guidance for the milestone 3 of the project

Mentor will provide necessary feedback & guidance

After session:

Student should complete the tasks up to the milestone 3 (off campus – 3 hrs)

Student can seek online support if needed

Students should use the feedback given by the mentor & peer learners to enhance the project