How Jmorse started their logo design journey

Company name

TripCaddie.com

Overview

Primary Themes: Golf. Buddies. Travel. Fun.
TripCaddie.com is an online service to help golf buddies plan their annual destination golf trip. We provide golf trip planning tools in a social networking format for casual golfers up to the most serious golf aficionados.

It is very difficult to get a bunch of friends together to plan a golf trip due to busy schedules and geographic challenges. Ordinarily, there is one person who acts as the primary planner, or called a “commissioner”, who organizes the entire event. Historically, these golf trips are arduously planned through a series of emails, phone calls and planning meetings. TripCaddie.com solves this problem by bringing the entire golf group together online in a collaborative format so that all of the planning can be done directly in one place.

Tell us a bit about who you are and the people you reach

Primarily Male Golfers between 25-75 years old, with an annual income of $100,000 or more
This service is tailored for about 8-12 guys (sometimes many more) who get together once or twice every year to go on a destination golf trip for an average of 3-5 days. They will golf, dine, drink and golf some more to experience the ultimate “mancation.”

Requirements

Develop the sport of golf, good friends, travel, and entertainment all into a logo
Seeking a Logo with text and image combo – not just text
It must show the full “TripCaddie.com” in camel case with the obvious “.com”
Looking for a feeling of masculine, modern vintage, yet relaxed to present the image of getting away on a great trip to have some fun.
The graphic must be appealing for guys 25-75 so it can’t look too childish or look too stuffy.
We would like to impart a Web 2.0 feeling similar to Twitter and Facebook
Keep it simple, 2-4 colors
It must be readable and easily reproduced for use online, print, on apparel and merchandise.

Additional thoughts:
We would like you play with shield shapes, Crests and Laurel Leafs, Crisscrossed golf clubs, silhouettes of 4 golfers in a row posing for a picture.
We like the classic tartan as in Scotland or Ireland (traditional golf graphics)
The winner will have a nice play on a modern golf using some traditional looks and feels.
We like the feel of the Oblik Bold font on Myfonts.com