tag:blogger.com,1999:blog-1856085319678901204.post2595650017279003635..comments2018-02-21T12:33:02.720-08:00Comments on Public Ad Campaign: Billboards or Pop Up Stores-It's All The SameJordan Seilerhttp://www.blogger.com/profile/02860209874511187117noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1856085319678901204.post-79321001248570307832010-08-04T08:03:54.197-07:002010-08-04T08:03:54.197-07:00Hi Jordan,
Even with some questions still waiting ...Hi Jordan,<br />Even with some questions still waiting to be raised, the São Paulo &quot;Clean City Law&quot; has become a cornerstone in city policy on outdoor media.<br /><br />About that issue in tihs article, the SP law defines any graphics closer than 1 meter to the glass as outdoor advertising... and so is forbiden (or limited to very small dimensions in the case of local comerce).<br /><br />Also the leaflet distribuition is totaly forbiden in the city...<br /><br />Simple and direct, the SP law wiped out the tradicional comercial ads... now the street furniture contract (to be firmed in 2011), the country elections and the art world are going to be in focus to the new dynamics of the SP landscape.<br /><br />Jonatha - from Brazil<br />rss subscriber and avid reader - good work!jonathaj_https://www.blogger.com/profile/11848795651730173513noreply@blogger.comtag:blogger.com,1999:blog-1856085319678901204.post-24199584282131312142010-08-04T08:01:10.735-07:002010-08-04T08:01:10.735-07:00This comment has been removed by the author.jonathaj_https://www.blogger.com/profile/11848795651730173513noreply@blogger.com