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I unwittingly walked into the middle of a spontaneous retail experiment yesterday. As I entered the New Orleans convention center on my way to the SHRM conference I saw a long line. At first I figured it was for registration. As I followed the line with my eyes to the beginning I realized it was … Continue reading What is the Starbucks experience worth?

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In the mid 90’s I was a sales representative for a manufacturing company. My territory was the greater Philadelphia area. In those days, selling was primarily a face to face proposition. This meant that I spent most days in my car traveling to meet with customers in person. I was new to the area, but quickly became acquainted … Continue reading So that’s why I like WaWa so much!