In this "content repurposing" ebook I created for another client, I turned a webinar hosted by a member of my client's staff into a ghostwritten ebook--an ebook that in no way mapped to the structure of the webinar.

View the ghostwritten ebook

Click the image to view the sample, and then take note of the special circumstances around its creation.

Special circumstances: Can I turn any webinar into one or more ebooks? Probably.

When the project manager assigned this ebook to me, she gave me a "topic" and a super-tight deadline. After digging in, I wasn't sure I could complete the project, because I would have had to disassemble the webinar, pull out and analyze each content point, and then figure out how to best use those points to speak on the given topic.

In other words, the webinar topic covered points A, B, C, D, E, F, and G, and each of those points also contained sub-points: A1, A2, A3, and so on. However, the topic of the ebook I was asked to write would have called for points A2, A6, B2, D2-8, and so on, and I would have had to support each those points with additional research. It took me a while to figure out the problem, which left me even less time to create the content.​

Fortunately though, while perusing and parsing the transcription and slide deck, I noticed a number of similarly themed points within the webinar--points I knew I could use to construct an ebook around a new, different (though related) topic.

The project manager liked my idea, and I turned out this ghostwritten ebook in less than 12 hours. The content you see within is pretty much my "first draft," which will give you an idea of what you can expect from my "first draft" content.

Turn your webinar into an ebook--fast.

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.

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About the Author

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. Although writing is her talent, empathy is her Super Power; she combines both into a potent formula for creating content experiences that lead more people to YES!

Renae adopted my project as her own and *consistently* delivered more than I expected. She identified opportunities along the way that I hadn't considered, making me feel like she was much more like a business partner than a vendor! I've already got other projects lined up for The Write Idea…Thanks Renae!

Renae Gregoire is a marketing writer, editor, critical thinker, obsessive questioner, and excellent-results deliverer. She intuits what buyers feel and expect, and creates warm, human, content experiences that lead people to YES.