A 12-minute video and an in-depth PowerPoint® presentation helped explain Mirafi®’s superior geotextile capabilities in building roads and road stability. The PowerPoint® was set up similar to a website, with links to different sections. This allowed the presentation to be tailored depending on individual audience interest.

Challenge:

Educate road contractors and civil engineers about Mirafi®’s road building stability with geotextiles.

Audience:

Civil engineers and road building companies.

Solution:

“The Road Show” PowerPoint® and video helped educate distributors, simplified presentation, and created a popular “lunch and learn” program for engineers.

Result:

In the first week, Mirafi® made sales of road building fabrics to municipalities who had refused them in the past. The presentation has generated positive results and significant new sales across the country.

A 12-minute video and an in-depth PowerPoint® presentation helped explain Mirafi®’s superior geotextile capabilities in building roads and road stability. The PowerPoint® was set up similar to a website, with links to different sections. This allowed the presentation to be tailored depending on individual audience interest.

Challenge:

Educate road contractors and civil engineers about Mirafi®’s road building stability with geotextiles.

Audience:

Civil engineers and road building companies.

Solution:

“The Road Show” PowerPoint® and video helped educate distributors, simplified presentation, and created a popular “lunch and learn” program for engineers.

Result:

In the first week, Mirafi® made sales of road building fabrics to municipalities who had refused them in the past. The presentation has generated positive results and significant new sales across the country.