She then replied again, after her followers slammed laurasalinson for being "rude"

"The hate is strong in that one. Let's not attack her and perhaps understand why she feels the need to bring other women down," Mulroney said.

But it didn't stop there. User livosmom wrote: "You look amazing. No question. But how is this helping women (the grand population that you try to hit) feel about themselves if they can simply never achieve the picture of beauty you are selling?"

She then continued: "Sex sells Jessica. We all know that…I get it. Instagram is about the pix."

Mulroney then definitely responded with: "I'm not selling sex. Check yourself and perhaps educate yourself on women post-babies that want to achieve confidence and career goals. Tone it down."

In August, Jessica Mulroney shared this photo before deleting it and re-posting it again. (Instagram/jessicamulroney)

Hours later, Mulroney posted a message seemingly in response to all the hype following the swimsuit photo writing: "Note to self. Never ever post another picture of myself in a bathing suit. Only wear parkas by the beach".

She also wrote: "Apparently a picture in a bathing suit is offensive to my career, some followers and my children. So guess what... I don't care. Thank you to my strong followers who just get it. Everyone else, get a clue."

It's not the first time Mulroney has been the target of body shamers online. In August she was forced to delete a photo of herself wearing a g-string bikini following a raft of negativity before re-posting the image with the message: "I realised today, I don't care. I work hard on every aspect of my life and I'm proud of my body.

"I'm proud of the work I do. I'm proud that I'm driven. I'm proud of it all.

"And if we can't be proud of ourselves, then what's the point? No more apologies."