19-year-old student wins Airtel One Mic Talent show

Temidayo Omoniyi, a 19-year-year-old student of the Moshood Abiola Polytechnic, Abeokuta, Ogun State, has emerged the winner of theOne Mic Campus Tour at the grand finale of Airtel One Mic Talent show, a music talent hunt.

Omoniyi, who is popularly called Zlatan Ibile, defeated five other finalists in the keenly contested finale held at the OK Centre, Ibara GRA, Abeokuta, Ogun State.

He was rewarded with a brand new KIA Picanto, a full artiste makeover and recording deal with ID Cabasa’s Coded Tunes.

For over two hours, the six contestants, who made it to the finals, thrilled the audience with a series of breath-taking performances.

The panel of judges comprising music producer ID Cabasa, rapper and singer Reminisce and DJ Jamalot assessed the finalists, using a range of criteria, which include appearance, stage performance, connection with the audience, punch line, word play and creativity. The contestants were also rated by their performances in acapella, freestyle and individual studio songs.

“Airtel Nigeria is proud to create a unique platform for Nigerian youths to showcase the abundant talents that abound in the country. It is for this reason that we have remained committed to our goal of seeking opportunities to promote youth empowerment and development. The Airtel One Mic is a testimony to our quest to discover and support raw talents and assist them to achieve their aspirations.”

While expressing his appreciation to Airtel Nigeria for the reward and opportunity, Zlatan Ibile, said: “I am overwhelmed with joy today for emerging the winner of the talent hunt. I thank Airtel Nigeria for this initiative. It is an encouragement to me that I can rise to the peak of my music career,” he said.

The audience, which comprised students from participating institutions and other tertiary institutions in Ogun State, had a swell time as they celebrated with the winner, while some also won free airtime and other souvenirs, courtesy of the Telco.

The talent hunt, which commenced in Ogun State on May 5, 2014, was aimed at discovering and promoting musical talents from tertiary institutions in Nigeria.

he Airtel one mic talent show was an advertising strategy by Airtel to market their service and also a social responsibility which is giving back to the public. Advertisement could be defined as making known a product or service publicly to the target audience. The winner of the show would also be an ambassador who should be seen with the brand most time.
MASS COMMUNICATION DEPARTMENT,
CALEB UNIVERSITY, IMOTA, LAGOS.