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Are you a “verb” person or a “noun” person? Does it matter?
Knowing how you relate to the world around you does matter. In
the grand scheme of things, it isn’t critical whether you
coordinate your engagement with the world around you using just
verbs or only nouns, but knowing which you focus on does
matter. “Why?” you might ask.

In the past two years, I have had more than 100 conversations
about productivity
with chief executives, managers and company founders. I found
there are generally two kinds of people: Those who think in verbs
and those who think in nouns. Which are you? An easy way to find
out is to locate a recent “to do” list you’ve created, one from
the past 30 days if possible. If you cannot quickly find one,
take a few moments now to jot down 30 or more items you know you
need to accomplish before this quarter ends.

Look at the first word of each item on your “to do” list. Are
those first words verbs or nouns? Typically the tasks on my “to
do” list start with an action verb resulting in entries such as,
“Email Marty about project x,” or, “Call meeting planner in
Quebec. . . ,” or “Listen to the new book by. . .”

Please note: Neither nouns nor verbs are “better” than the other.
They each have their benefits. However, over the years I have
worked with business people all over the world, I find that
although everyone switches between nouns and verbs here and
there, some prefer nouns over verbs while others prefer verbs
over nouns.

So why is your preference for nouns or verbs important? Noun/verb
preference helps identify how you think. . . and how you work.
When striving to work smarter knowing your noun/verb preference
gives you important awareness about how you view the world.

For example, people who have lots of nouns in their “to do” lists
tend to be visionary, big-picture thinkers. They easily talk in
generalities and often want to discuss global aspects of a
project before identifying the details and actions needed to get
the job done. Of course many of these “noun defined” tasks also
have several actions (verbs) involved in their completion.
However, the nouns often act as benchmarks, or placeholders, for
things you might need to think about, plan or take action on.

On the other hand, people who have lots of verbs in their “to do”
lists tend to have clearly defined tasks that need to be
completed (generally sooner than later). Every task on each line
of a verb-focused person typically starts with an action verb,
large or small. “Verb workers” manage their productivity in terms
of action, delegation and progress. They see the steps that need
to be accomplished to make the long-term vision (noun) come
true.

Of course, if there are “big” action verbs such as “Plan,”
“Discuss,” or “Implement,” it is important to identify how to
break that large task into manageable smaller tasks to get the
larger task started and moving forward. Personally, I strive to
have the smaller tasks on my list be things that can be
accomplished in blocks of 15-30 minutes, allowing me to easily
keep moving forward, making consistent progress.

Try this experiment. Take a piece of paper and for the next 15
minutes write in your handwriting a list of the many big things
you are thinking about. . . the nouns on the “to do” list in your
mind. Maybe include a seminar you’re attending, a trip you’re
planning or someone you need to talk, for example.

When the time is up, turn the page over and for each item you
listed, identify one single action you can take in the next 24 to
96 hours. One action (verb) that moves you forward on (or
completes) that task. Even if the task is huge (like your next
promotion or saving for your child’s future college) identify one
task you can absolutely, positively achieve in the next one to
four days. When you identify work at this do-able level of action
you will see progress consistently.

Make this exercise of breaking the visionary “noun” tasks and the
huge “verb” tasks into smaller, manageable action-oriented tasks
part of your process for task completion, and you’ll consistently
work smarter resulting in making your best even better.