Fox boosts Atomic mass

Upcoming sked includes '28 Weeks Later,' 'Hills Have Eyes 2'

Newly launched Fox Atomic is sending two more films before cameras, rounding out the label’s forthcoming slate.

Launched late last year, Fox Atomic is targeting genre pics that skew young and can be produced on modest budgets. Its slate so far includes the horror sequels “28 Weeks Later” and “The Hills Have Eyes 2″ and comedy projects “Revenge of the Nerds” and “The Comebacks.” The latter two begin filming this month.

On Oct. 9, filming begins in Atlanta on “Revenge of the Nerds,” a reimagining of the 1984 cult comedy being produced by McG and his Wonderland Sound & Vision partner David Manpearl.

Christopher Marquette (“Fanboys,” “The Girl Next Door”) and Kristin Cavallari (formerly of the MTV series “Laguna Beach”) have been cast in the film. Marquette will play the leader of the nerds, and Cavallari a sorority girl alongside Katie Cassidy (the forthcoming “Dallas”). Also newly cast in the pic are Dan Byrd (“The Hills Have Eyes”) and Efren Ramirez (“Napoleon Dynamite”).

Kyle Newman directs the pic.

Adam Brody and Bret Harrison co-produce.

On Oct. 11, shooting begins in Los Angeles on “The Comebacks,” being directed by Tom Brady.

Carl Weathers has been cast as a rival coach opposite David Koechner (“Anchorman”), who plays the lead football coach.

Pic is about the losingest football coach in history and his attempt to redeem himself by leading his team of misfit players to victory.

Also cast in the pic are Matt Lawrence (“Mrs. Doubtfire”) and Brooke Nevin.