Although the less exciting of Apple's major announcements this year, Apple TV is finally upon us. As the world waits for the iPhone, it's time to look at Apple's latest entry into the convergence market. While we work on our review we thought you all might like to see the innards of the Apple TV.

The power cable that ships with the Apple TV is quite possibly the most unkempt cable we've seen ship in a recent Apple product. The cable itself is fine, but it's not wrapped in some ridiculously elegant way - given that the Apple TV is about a month late to market could it be that things were a little rushed on the assembly line?

Click to Enlarge - This is exactly how the box arrived, you also get two Apple stickers with your purchase, each one good for 10HP

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37 Comments

Apple is running out of ideas to innovate, that they now dumbed down pc hardwares to sell in fancy casing is sad. This pce at the Apple Store is flaming hot just to feel the top surface. I think you can warm your food while you watch tv with it.
It's even hotter than the back of Xbox360. and i got electric shock from it when i first feel out the back of the xbox360.
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Why no recovery disk? If anything happens to corrupt the hard drive, you'd need to return the box to Apple for service.
Can it boot from an external USB optical drive? Running a live Knoppix version. Or maybe: live OSX?
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Apple TV has none of the features I want:
You have to buy EVERYTHING from iTunes to play on it
It is not Hi-definition, and neither is anything on the iTunes store
You can't even use it buy anything from the iTunes store (you 'll have to use your computer instead)
It cannot be used as a DVR

Basically, if they fix those things it will be good. To state it plainly, here's how they need to improve it for the next version:
Make it able to play any media file on your computer
Make it hi-def
Make it possible to browse iTunes, Youtube, BitTorrent, etc, etc, etc.
Make it function as a DVR as well

It's really that simple. This is only for the most brazen Apple fanboys, go ahead and give Steve Jobs a knob job if you want, I'm sure he'll appreciate it. Reply

The way appletv works is that if itunes on your pc can play it, so can the appletv. So to get it to play divx and other files on it you just have to get itunes to play those files. Check google and you will find theres a couple of ways to get itunes to play any format you want, high def or not. Reply

- You can rip your DVDs into mpeg4 files and put them into your iTunes library
- 720p playback with the proper media is high def - not 1080i, but it still qualifies

I don't think it needs DVR functionality - that's the same as saying an iPod needs a radio to be successful. Of course, having an easy and clearly legal way of moving your DVD collection into your iTunes library would do wonders for this - just like it did for the iPod. Reply

Ripping DVDs into iTunes is fine, this is probably the most useful thing that it will do, and since DVD's are 480p, it's lower resolution won't cripple the already non-hi-def video quality. But there's no reason you shouldn't be able to play any kind of video on this thing, other than the fact that Apple wants to shove iTunes down everyone's throat.

OK, DVR isn't necessary but it would make a lot of sense and wouldn't be hard to do, and I don't see why it wouldn't be included in the next version, albeit with some typical DRM crap added to the mix.

720p is ok, too bad the only way you'll be able to see it is if you buy some of the limited selection of videos on iTunes. Again, you are missing out on all the non-iTunes content. Yes 720p "qualifies" as hi-def, just barely, and there is hardly any content that you will be able to play at this resolution, so the whole "feature" is almost non-existant.