Why Good UX Design Means Better Business

As we conduct more and more of our daily business interactions online, it’s never been more critical to offer users a seamless, frictionless digital experience that aligns with their daily lives. Users have come to expect an optimized user experience as a basic requirement, and it’s now become a prerequisite implementation strategy across all platforms and devices.

Clearly understanding why customers come to a site and what they need works in favor of both the audience and the business, providing brands with the rationale and pathways for optimized user experience. Companies now have the opportunity to impact their business more effectively by implementing targeted strategies throughout their market and its digital ecosystem.

As a creative agency specializing in web design and UI/UX strategies, our focus is to deliver digital experiences that are integrated and comprehensive, delivering both content and conversion opportunities. Most business clients who engage our team for site design are looking for a revenue driving product, but few are aware of how much their business can change for the better with the right UX. In a recent study from Forrester Research, a well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%. Put simply, the metrics speak for themselves.

Understanding that UX design can dramatically change the face of their business is enough for some brands to convert immediately. But for those who are slower to adapt, it can take a fresh perspective with clarification, hard facts and an updated review of the digital environment.

Making The Case

When customers come to your site, you have only seconds to influence them; investing in UX optimization is necessary to quickly gain trust, brand recognition and ensure user retention. As a strategic design and brand content team, we know this to be true. Many businesses are tasked with the challenge of driving the importance of UX to multiple stakeholders whose focus is primarily on the numbers. In this case, a cost/benefit analysis incorporating statistics on UX ROI can prove beneficial in comparing before-and-after results against key performance indicators.

In Robert Pressman’s book Software Engineering: A Practitioner’s Approach, an early business justification for UX is made that’s hard to argue: “For every dollar spent to resolve a problem during product design, $10 would be spent on the same problem during development, and multiply to $100 or more if the problem had to be solved after the product’s release.” This is to say that every dollar invested in UX returns $10 to $100, and correcting the problem from the start is most cost effective.

When I began my project I knew I wanted to hire somebody in the United States as I had some issues previously with programmers outside the country. I wound up hiring Jason and his team at tastycoders. I do have some computer programming knowledge so I ask difficult questions. Jason made me feel comfortable with his ability to complete the project. I am grateful to have hired Jason as my project is now complete and I'm quite satisfied not only with his ability to complete my project but his ability to follow up when it issues arise. I'm looking forward to working with Jason and his team when I introduce new features to my website.read more

Jason at Tasty Coders is super-knowledgeable when it comes to marketing anything online. He understands the marketing side, the design side, the video marketing and the under-the-hood coding side of things, too. It's rare to find someone that's good at all four. I strongly recommend him.read more

T. Coders saved us a ton of money on a few web applications and website builds- if you need a custom site built, Tasty Coders can get it done without all the hand-holding and constant communication issues you get with sketchy overseas resources. The company is mature and robust enough to handle larger projects but they also seem able to handle the little things we throw their way- WordPress and Drupal installations, skinning, and configuration, etc. It's also nice to work with a shop that can provide web content solutions so the pressure is off of us to flesh out our new builds and get a ranked site quickly in the Search Engine Results Pages. Good team, quick turnaround, and diligent. Use them.read more

These guys rock!
Jason Brashear took a job that another guy failed at and owned it! This job was no easy task, and was crucial to the success of my startup. If you are looking for someone to do a job that is integral to your organizations success, this is the man you can bank on coming through for you!read more

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Tasty{coders} was recommed to our office by by our IT guy Richard from Titanium Computing (who has been a tremendous resource for us). So when Richard highly recommed Jason to our office we knew Tasty{coders} would get great results for our website/online presence. Right away after meeting Jason/Tasty{coders} we knew we were in good hands and that clearly he was not your average SEO guy! He has provided us with such knowlegedble, professional service and quick response time to our needs. I know his game plan for the office will exceed anything we could have could have hoped for. If you want to feel confident about who you choose for your SEO/online presence needs then I recommed calling Tasty{coders}. Jason will make it happen.read more

Tasty Coder has done a fantastic job on our Search Engine Marketing. They have delivered on exactly what they said they would do. I would Highly recommend them for your online marketing needs.read more

Jason is unquestionably one of the most talented web designers available. He constantly strives to exceed your expectations with enhancements and ways to draw more people to your website. He deserves 10 stars on a 5 star rating system.
Jerry Stephens, CEO SOS Communicationsread more