I suspect this will be the first of many Facebook Timeline campaigns to emerge early in 2012, where the challenge won’t be the ideas around how to use the timeline to communicate, but how to make it work with the way the timeline positions content, and importantly how to innovate with video, check-ins, connections and the like… What did you all think of the timeline?

I loved the concept but – although it’s a charity, therefore a non profit organization – it’s unfortunately illegal to use the Timeline feature in that way (confirmed by Facebook). Having said that, I’m sure Facebook will not shut the profile down…
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