mobile_link [mobile_link]: Definition

The mobile_link [mobile_link] attribute lets you include a URL to a mobile-optimised version of your landing page. This mobile version will be shown to users on mobile devices, like phones or tablets. When using this attribute, you’ll also see additional reporting in Merchant Center for potential issues with your mobile-optimised landing pages.

Creating a mobile-optimised site helps to ensure that your landing page looks right on mobile devices. These types of sites often load faster on mobile phones.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

Meet the requirements of the link [link] attribute with the value that you submit for mobile_link [mobile_link].

Submit the link [link] attribute, which is the page that desktop users will see.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance.

Follow the best practices of the link [link] attribute with the value that you submit for mobile_link [mobile_link].

Examples

When using mobile_link [mobile_link], remember to also provide the link [link] attribute. Mobile users will be sent to the URL that you provide for mobile_link [mobile_link], but desktop users will still be sent to the URL that you provide for link [link].