Keep India Beautiful Introduces E-Campaign on Litter Hurts

Keep India Beautiful Association (KIBA), today announced a new initiative to help communities kick start or intensify their local graffiti and Litter prevention activities.At no other time in the history has such neglect and abuse been experienced, people are directly responsible for the state of the environment at all levels. The level of ground water contamination is massive, the level of health issues caused by the effluent and pollution is increasing daily. A healthy India cannot be realised until our environment is cleaned up.

New Delhi, Delhi, India., March 17, 2014 - (PressReleasePoint) -

Keep India Beautiful Association (KIBA), today announced a new initiative to help communities kick start or intensify their local graffiti and Litter prevention activities.
Why is it that open spaces, parks, forests, drains, water ways, rivers, lakes, beaches, valleys and mountains are used as deliberately as dumping grounds. It is that deliberate act of dumping waste that shows the complete lack of respect and the real level of corruption that citizen have to daily contend with. Turning their backs on the cause and effects of such practices is no longer, nor ever has been acceptable.

As environment surrounds completely and people's actions have an impact on even the smallest part of personal living environment, the flow on effects to the wider, greater environment is immense. If all wish to survive as humanity all of them must reflect this humanity, reflect being human. At no other time in the history has such neglect and abuse been experienced, citizens are directly responsible for the state of the environment at all levels. The level of ground water contamination is massive, the level of health issues caused by the effluent and pollution is increasing daily. A healthy India cannot be realised until our environment is cleaned up.

KIBA will launch an e-campaign in support of litter prevention and spreading public awareness as it believes that all communities need to be educated, encouraged and supported to clean up the environment, protect it and enhance it. Tree planting programmes are essential, the digging of dams, ponds and lakes to capture rain water and assisting in the replenishment of the ground water aquifers are essential. Water attracts water, vegetation attracts more vegetation, water is the magnet and clean healthy water increases the clean and healthy environment that surrounds it. The temperatures are more stable, cooler and the air is fresher where trees and water is in abundance. For the survival of all communities, human and otherwise, the environment needs to be cared for with urgency.

When people throw things into the street no one realise the impact that this has on the local environment. Plastic can last for thousands of years and some materials never break down. That means if things like empty bottles had been around when the dinosaurs roamed the earth people would still be finding them today. Plastic blocks drains, causes sewage to build up, creates breeding areas for mosquitos, habitats for rats and causes street flooding.
Food encourages rats and disease. Waste materials, bricks, timber and sand block drains and prevent water from draining, creating breeding areas for mosquitos, creating dangerous places for children and causing flooding during rain.
KIBA believes that there is always the need for serious and in depth studies to be made in order to understand, focus and find solutions to the many issues that country faces. KIBA encourage anyone to submit their observations, their studies and their conclusions in order to bring KIBA closer to our goal. KIBA invites such studies to be sent to them and they shall place all studies on their web site as a resource to encourage a greater understanding of the situation and the problems that people are going to face and the direction that people/country has to head in order to wake up each morning in the future to a Beautiful India.

About Keep India Beautiful and its E-Campaign Programme

Keep India Beautiful Association established in 2010 aspires to be the nation's largest volunteer-based community action and education organization. It is registered as Non Profit making Company under section 25 of Indian Companies Act, 1956 under company registration No.
U85100DL2010NPL199973. The purpose of Keep India Beautiful is to lead, challenge and inspire all people of India to strive for a sustainable and litter free environment. We see the need to work with all other interested people, organisations, local and government departments to bring a comprehensive focus on every aspect of the health of the people and the environment of India.
Through, its E-Campaigns, KIBA wants to inspire and engage individuals/communities to take greater responsibility for improving their community environments.Keep India Beautiful Association (KIBA), today announced a new initiative to help communities kick start or intensify their local graffiti and Litter prevention activities.