#BahagiaItuGrab

“Bahagia itu Grab” Easily rewarded me Expand GrabRewards redemption channel by riding into Ramadhan event. There will be a GrabRewards Bahagia that Customer can turn their Point into a happiness. Points start from the lowest 80 pts , and GrabRewards Bahagia roadshow in Jakarta, and outskirts malls.

888K
Impression Instagram

400K
Reach

4.873
Engagement on Instagram post for 7 days

Challenge

Increase consideration to redeem by offering relevant merchant for low tier segmen and also increase redemption transaction
Change perception that “With grab you can easily be rewarded”.

Strategy

We invited some KOLs to support this event and campaign by attending the booth and do the reward activity there.