There are literally billions and billions of searches performed in Google every year. Wouldn’t it be great to harness that information and use it at will? Want to use it to help drive your SEO and content creation efforts? How about to better understand your target audience’s behaviors and interests? Well, there is a way and a great tool to guide you. Google Trends is available, and once you start using it, you’ll find it hard to stop.

During a recent CMI Twitter chat on small business content marketing, one participant expressed particular interest in ways Google Trends can be used for content. In response, here are a few features you may be surprised to learn about this versatile search tool.