Online behavioral targeting and consumer privacy issues essay

Fewer targeted ads could mean less profit for both advertisers and websites, making pay walls more prevalent. One tactic for shortening and simplifying the privacy policy is to present key information in plain English on the main privacy policy page, then provide links to more comprehensive details for those consumers interested in the fine print.

Simulate cyber attack scenarios to evaluate incident response preparedness and identify response deficiencies. Consumer product executives should consider viewing data privacy and security not just as a risk management issue, but Online behavioral targeting and consumer privacy issues essay a potential source of competitive advantage that may be a central component of brand-building and corporate reputation.

View in article Ibid. More Privacy Resources from Mashable: A new perspective on data privacy Data privacy and security 1 is about much more than keeping hackers at bay. Steps to consider include: Nor are consumers unaware of that risk.

View in article Unless otherwise stated, all statements in this report on consumer and executive opinions are taken from data collected in an August consumer product consumer and executive survey on data privacy and security conducted by Deloitte LLP.

If we have excess data that could be harmful to consumers if breached, what do we do about it? In the words of one consumer we interviewed: In what situations e. Respondent roles and titles reflected a broad range of experience in operations, finance, marketing, information technology, and risk management.

The council also oversees compliance with global privacy standards, and sees that consistent privacy policies are instituted and maintained across all data types and countries.

However, to do this, the privacy officer has to have the budgetary authority and the managerial control to enforce company policy. But data companies like Rapleaf — whose habit of selling Facebook IDs was only recently exposed — are clearly starting to cross the line.

Five considerations for stronger data privacy and security practices Because gaining consumer trust around data privacy and security can translate into competitive advantage, consumer product companies should consider treating data privacy and security not just as a risk management issue, but as a central component of brand-building and corporate reputation.

A company that puts its top privacy officer in the C-suite sends a message to the marketplace that it takes protecting consumer data seriously.

A company that meets the needs of these discerning consumers will likely exceed the needs of the others. The research also included six executive interviews conducted in August and September Creating a tiered policy that prioritizes the level and number of privacy and security controls in place can be a good starting point.

Consumers seem to think that AMEX is doing a good job. A prudent approach could be to develop a vision and strategy based on the views of the consumer segment that is most aware of and concerned with data privacy and security. The site also allows registered users to save their information for later access, in effect creating a record that can be traced back to specific individuals.

Regulators, too, are increasingly aware of the risks to consumer privacy with big data. To back up the promises made by the privacy policy, companies should consider developing clear internal data use and retention guidelines across the organization that directly link to the consumer privacy policy.

One consumer product information technology executive emphasized the importance of reducing exposure to simplify the deployment of processes and systems. The field appears wide open for consumer product companies to differentiate themselves through a reputation for strong data privacy and security practices.

Sixty-six percent of the executives in our survey thought that consumers are more likely to purchase brands from consumer product companies that are perceived to be protecting their personal information—but the actual proportion of consumers who agreed with this statement was much higher, at 80 percent.

Consumers are also more likely than executives to hold consumer product companies responsible for data privacy and security figure 7. We spoke with experts on both sides to find out the very worst that could happen is if online tracking goes unchecked, or if regulations to control it are instated.

Furthermore, our results suggest that many consumer product executives may not be fully aware of how much ground needs to be gained in the quest for consumer trust around data privacy and security.

Points to cover include: What is on the other side of the creepy line, and why does Google get to decide where it is?

Expand risk management around data privacy and security to guard against not just external malicious breaches, but also inadvertent internal breaches and third-party partner breaches.

While nearly half 42 percent are willing to allow their purchase history to be analyzed, the vast majority do not believe that their demographics, social media postings, online search history, or emails should be analyzed by software programs figure 4 —all of which are common practice today in digital advertising placement.

How does the company use the data? The Internet Gets Expensive Zaneis points out that part of what makes many of our favorite websites free is the targeted advertising that is sold on them.There is a genuine divergence of ideas from both the management and employees view on privacy issues.

Companies often times say and act differently with regards to workplace policies, and employees also have opposing perspective on privacy expectations and their own actions.

This is often done through behavioral advertising, also known as targeting. This practice is appealing to marketers because targeted advertisements are more likely to result in a purchase by a viewer than comparable non-targeted advertisements.

A Pennsylvania school district that used built-in Webcams to monitor the use of several thousand Apple laptops that it provided to students for their use at home ran afoul of online privacy issues. This can equally raise privacy issues and can have adverse consumer responses.

This study explores the consumer perception regarding the ethics of behavioural targeting when done without user consent and awareness. Executive Summary. Many of us say that we’re concerned about protecting our privacy and personal data online.

And yet, our actions say otherwise. In advance, although online behavioral advertising promises to decrease the noise and increase the user's interest, there is a great concern and protest, particularly among privacy and consumer advocacy groups [6] mainly because of.