Sony plans Killzone 2 web game as part of £2m marketing push

As part of SCEE’s £2m Killzone 2 marketing strategy, the company will be releasing a web-game or Firefox and Internet Explorer users that invites players to fight in teams against the ‘Helghast threat.’

“What we’re attempting has never – to my knowledge – been done before, certainly as a piece of communication.

“In essence, we’re creating a web game based on a Firefox and IE app that consumers can download to their computer, and where they can then create their squad consisting of up to three additional friends.

“Once running and activated, and when the user is browsing the internet, their screen will be ‘attacked’ by Helghast as they browse pages,” he went on. “They can alert their squad members to come and help them and if the team can collaboratively vanquish the Helghast threat, they’ll get their score posted onto the leaderboard and be in with a chance to win some prizes and unlock additional content.

“It’s very innovative and something that I believe will resonate with our consumers.”