…comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers in Evanston, West Virginia, it doesn’t really make sense to pay for clicks from people in New York City. Geotargeting is also great for franchises. Even if you…

…fines with it. Yory Wurmser Senior analyst, eMarketer** Location data is primarily used in advertising to provide real-time context. This “geotargeting” of ads can be effective, but ultimately, the biggest value in location data may be in creating audiences and consumer path maps. For…

…that engagement with both the standalone section and the digest has been high so far. That could mean good news for local publishers, and the geo-targeting marketers that advertise with them.The project just recently expanded its test from a “couple of dozen” cities to more than 100. As…

…and narrow down landing page traffic. During our paid search campaign, we instituted a number of strategies to increase our SERP real estate: Geo-targeting Location extensions Call extensions Sitelink extensions Callouts By utilizing a number of different search ad extensions, we were able to keep…

…beginning of what’s possible with mobile programmatic. While most marketers are presumably aware that mobile programmatic offers improved geo-targeting, what some marketers don’t yet know is that mobile programmatic now makes it possible to target users even based on where they are…

…is stifled a little bit, but one area where paid search is virtually limitless is in audience targeting. Through smart keyword selection and geotargeting, you can target almost any individual group of people you want. A few examples: If you are Nike, get a list of all the upcoming half- and full…

…magic or confirm with any confidence that the actual delivery occurs with any known accuracy. In The Beginning… The technology behind most geo-targeting deployed by ad networks, display ad servers and demand side platforms is a first generation technology based solely on a consumer’s IP address…

Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn’t eight new countries just getting access to geo-targeted ads; it’s deeper geo-targeting in countries that could already be targeted with country-level ads. Advertisers can now do…

…the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets to users who are within close range of a specific location via their…

…“geotargeting.” The company told me that a majority of its national advertisers are now using one or more flavors of advanced location targeting. These include location-based behavioral targeting, audience targeting and more sophisticated geofencing. These “geotargeting 2.0”…

…consider geotargeting as important to their holiday 2018 campaigns.This exemplifies the increasing utilization of this technology, this isn’t Nike or Google utilizing location data during the holidays, but small businesses with a fraction of their advertising budget. Clearly, geotargeting tools are…

Location targeting and intelligence company Skyhook has developed what it says is a more accurate methodology for geotargeting and in-store validation. The company is rolling this out under the banner of its “Skyhook Context” offering. Skyhook was the original location provider for…