It took several NYC firemen and one model/actress, but Jeep unveiled its newest — the Wrangler Unlimited and its diminutive sibling, the Patriot this afternoon at the New York auto show. The Wrangler emerged from beneath a pile of dirt courtesy of firefighters' hoses, while the Patriot was christened by Eva Mendes, who decided against using the bottle of Veuve Clicquot she was carrying to do so, opting instead for mud (script, page 2). Mudslinging continued long into the afternoon's press conference, before a stampede of journos made off with Jeep's primo swag. A fine time was had by all.