Klout

In a time when brands – personal and otherwise – are often measured in clicks and followers, public figures and/or their staff often feel pressure to care a lot about, for instance, how many comments a Facebook post gets. Sometimes they might care a little too much.

Enter: Mark Blevis, Ottawa’s digital affairs man about town who takes an interest in politicians’ use of social media and in the case of Stella Ambler saw some oddly impressive figures on Facebook. So, he dug a little deeper.

“Some MPs do better online than others. Some are great at applying their innate interpersonal skills into online interactions,” Blevis notes in a recent blog post. “Some MPs are not so good at the online world… For those people, there are click farms.”