Want to design your own Moto X this morning? Great news, you can! You just can't buy it yet, unless you want to trek down to your local AT&T store. Why yes, that is kind of confusing and backwards-sounding. In order to customize a Moto X and actually place an order for said device, you'll need to head on over to an AT&T store (presumably a corporate location, not an authorized reseller), probably wait in line (make an appointment ahead of time!), and then ask for a Moto X card.