Consumer Division provides resources for athletes, fitness enthusiasts, and college, high school, and youth coaches at all levels and ages. Learn more about the Consumer Division. The Consumer Division also houses the American Sport Education Program (ASEP) which is the leading provider of youth, high school, and elite sport education programs in the USA. Founded on the the philosophy of "Athletes first, winning second," ASEP’s courses and resources are used by local, state, and national sport organizations; 40 state high school associations; and 200 colleges and universities in certifying coaches. For more than 25 years, ASEP has led the way in making sport a safe, successful, and enjoyable experience for all involved. Learn more about the American Sport Education Program.

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