Photography Best Practices

The photography style should feel modern, diverse, and natural. Whenever possible, show the subject in action and interacting with relevant props. The action should feel spontaneous and realistic. Each photo should feel like a glimpse into the hard-working real world of Texas A&M.

Do:

Do aim for realistic and candid photos

Do show subjects engaged in activity

Do have working/studying subjects appear focused and studious

Do show a clear purpose/topic for working/studying photos (genetics, meteorology, etc.)

Do have recreational photos that are inclusive and lively

Do have subject dressed normally or inappropriate attire for the activity shown

Do show populated and active campus/building shots

Do show a range of compositional techniques across the entire photo library

Don't:

Don't over-stage subjects

Don't have subjects interacting with or looking at the camera (except portraiture)

Don't show subjects unengaged with their setting (except portraiture)

Don't show generic studying shots where the purpose/topic is not clear

Don't over-brand subject's clothing

Don't show sedentary, unengaged subjects

Don't use flat, one-dimensional compositions

Don't over-light scenes

Color Correction

There are a few simple steps to creating consistent, rich photography for use across all marketing materials. The specific values will vary depending on the original image but the idea is to create a warm, crisp image, with clear contrast and vibrant color.

STEP 2 - Create a Color Balance adjustment layer. Add warm tones and reduce cool tones for highlights, mid-tones, and shadows. Be careful not to oversaturate. The colors should still appear natural but should have a subtle warmth.