About The Podcast Exchange

At The Podcast Exchange (TPX), we combine extensive research and industry experience in the creation of tailored campaigns focusing on key demographics within Canada’s growing podcast listenership.

Our team is comprised of seasoned players in media, advertising and podcasting, providing expert and informed counsel to drive results and ROI.

We access proprietary market research, advanced metrics, geo-targeting and industry insight to give advertisers the tools they need to build successful podcasting campaigns. We work with agencies to provide curated content, specific to the demands of each client. We begin with strategic, tailored packages of premium content, and work with our partners though the lifespan of each campaign to ensure our mix of programming meets expectations, builds brand, and delivers results.

Who we are

TPX is the collaborative creation of industry leaders in Canadian broadcasting, digital media and advertising sales. Each of the company’s principals has a proven track record and established reputation as a leader in their respective areas of expertise. At TPX, we understand that even the best technology, research and data are only good as the team in place to analyze, activate and monetize them. Partnering with TPX means experienced expert counsel to better understand and engage with Canada’s burgeoning podcast audience.

JEAN-MARIE HEIMRATH

President and CEO

An established thought-leader in the industry, Jean-Marie provides insight and passion to companies searching for a way forward in a constantly evolving marketplace. Jean-Marie's work includes partnerships with a broad array of enterprises with a particular emphasis in the media sector.

JEFF ULSTER

Chief Content and Technology Officer

Jeff is co-publisher of The Canadian Podcast Listener report. He’s also the owner of Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).

BOB KANE

Vice President of Sales

An industry vet, Bob has held senior roles at networks, client side and agency side over his career. Most recently he sat at the genesis of creating award-winning solutions for advertising partners around CBC properties like Radio One Podcasts (with Jeff Ulster), CBC News and CBC Music.

Erin Grevstad

Manager, Sales & Marketing

For more than a decade, Erin has been crafting next-level customer experiences in content marketing with Canada’s leading brands. She has been at the forefront of many of the country’s leading content creation companies, working with premier assets in television, radio and digital media.