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The Jeremy Lin Effect

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Talk of the Town — and World

Jeremy Lin: the man with many nicknames and even more fans. The New York Knicks' hottest point guard has taken the world by storm with his own brand of “Linsanity” in recent weeks, doubling ticket prices at Madison Square Garden this week, topping jersey sales in the NBA store and increasing traffic to NBA.com/China by 43 percent since last year (an estimated 4.7 billion page views). Now the 23-year-old’s face and moniker are inspiring everything from T-shirts to burgers and even manicures. Click on to see Lin’s influence in action.—Britt Middleton. (Photo: Mike Ehrmann/Getty Images)