/ E-Commerce

More than half of consumers say they have recently used cross-channel options, such as buy online, pick-up in store. But most retailers admit they’re not ready to fully integrate their channels. Here are some suggestions on how to get started on this important task.

More than half of consumers say they have recently used cross-channel options, such as buy online, pick-up in store. But most retailers admit they’re not ready to fully integrate their channels. Here are some suggestions on how to get started on this important task.