Wishbone Bike utterly re-organizes when and how a kid learns to ride. In a single blow, it replaces multiple products you could have bought, broken and thrown away between ages 1 to 5. Wishbone Flip has the same philosophy in mind.

Our idea is to design stuff that is so good it changes you, just a tiny bit.

Maybe you get outdoors more, or choose to walk instead of drive. Maybe your toddler entertains themself for a full half hour, or you finally have a toy that improves your interior design. You can pass it down through each of your kids, and share it further when they’re done. You’ll take the time to replace a part, and love the look on your little one’s face when you do the repairs together.

And here’s the litmus test.

Maybe – just maybe – you’ll resist the temptation to ‘buy more stuff’ because what you’ve already got
is great.