I am a bona fide fashion junkie, whether that means consuming every style magazine I can get my hands on to taking in every runway show I can. What interests me the most though is trying to make fashion accessible to a wide audience—particularly professional women. Working women have enormous spending power, but designers and retailers often don’t make it easy for them to shop. And that is what I aim to do here—whether I am writing about how to make the latest runway trends work for the office, getting tips from designers and influencers or analyzing the role that fashion plays in the workplace. I have written for Time, The Wall Street Journal, Working Mother, NBCNewYork and my own blog ViewFromtheFrontRow.com and studied English at Johns Hopkins University.

6 Tips To Glowing Winter Skin

The winter can be brutal on your skin. Dry heat from radiators zaps moisture, and strong winter winds can lead to increased irritation and redness. Tight dry skin and chapped lips don’t have to be a way of life during the colder months though. KeSARI Beauty Creative Director Richa Purohit, whose line is a favorite of Heidi Klum and Eva Longoria, shared her tips for flawless winter skin. Purohit’s skin care philosophies are a perfect match for the professional woman on the go. Her mantra, “Less is more. Don’t overcomplicate your skin care routine.” And if you have one takeaway from Purohit, it should be that just because it’s cold outside, doesn’t mean you shouldn’t wear sunscreen.

Say Goodbye To The Winter Skin Blues

Purohit’s everyday advice: “Women should use a mild face cleanser to wash their face and avoid taking very hot showers. Harsh cleansers and hot water will dry out the skin.” She adds, “Women should also look for oil-based moisturizers with vitamins C and E. Oil based moisturizers rich in vitamins are better at sealing in moisture and keeping skin hydrated than water based products. However, if you tend to have oily or problem skin, use a lighter lotion.”

The Sun Still Shines In Winter

“Always use a moisturizer with SPF,” says Purohit, and the winter is no exception. “It’s important to protect your skin from the sun,” she says. “Believe it or not, the sun can be even stronger and harsher on the skin in the winter than it is during the summer.”

KeSARI Creative Director Richa Purohit

Three Things Everyone Should Have In The Medicine Cabinet

Purohit advises every woman should own, “Aloe vera pure gel for any burns, cuts or rashes. Vitamin E capsules. Break open a capsule and apply the vitamin E to any scar or cut to help it heal quickly. And coconut oil. It’s very underrated and it’s perfect for winter because it’s so moisturizing. You can massage it onto your hands and scalp. I like to put it on my feet, put socks on and go to sleep.”

Keep Hydrated

Purohit says, “It’s most important to keep your skin hydrated…Drink a lot of water and avoid soda and alcohol. I also always keep great hand creams and my lip balm close by.” It’s important to keep in mind that overall, people drink less water in the winter, and therefore are less hydrated, so drink up, even if you aren’t thirsty.

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