Takeaways:
* Baseball shows PPM accuracy.
* Are there too many sports stations with tiny shares?
* Over the holidays, compare radio thoughts and spending with Boomers and X’ers.
* Digital, mobile, on-demand, live and local: It’s all about the content.
* Think out of the box, not trapped in a box.
* “Chip in” and Stand-Out to Broadcast Radio’s Value Message.