#APPMYLIFE Rover & the future of Content Discovery on Mobile

Flipora which offers a popular content discovery app for the iPhone & Android has launched a new version of its app and rebranded itself to Rover. The rebrand comes with new features and a complete visual redesign of the service that makes the app even more fun to use. Rover is aiming to do for content what Instagram did for photos and Vine for videos, and that is to make the experience social, personalized and fun.The Rover rebrand comes shortly after the company had made public that it had raised a new round of funding that included top Silicon Valley Angels and executives from Google, Facebook, Twitter, Microsoft etc.In a post on the Rover blog, the company notes that the name was inspired by NASA’s Mars Curiosity rover. Curiosity is…