Tuesday, January 10, 2017

Fresh look for Polish grocery chain Żabka

Żabka (Polish for "frog") is a large Polish grocery chain made up of around 4000 stores. Last autumn it launched refreshed grocery stores featuring a visual identity developed by Warsaw-based agency BNA.

The Żabka is positioned as a friendly and convenient grocery store for everyday needs. The literal image of a friendly frog has been replaced by on based on typography, with a "frog smile" hidden in the letters. In addition to the logo, BNA also developed signage and guidelines.

Current logo.

The new logo launched for some stores in August, but has not yet been introduced for the chain's web presence.