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Monday Night Raw in New Orleans’ Smoothie King Center last week made it clear that the WWE is not in the wrestling business. There was a lot of wrestling in the three-hour show, but it was also really talky, with a segment that introduced children battling cancer as part of the WWE’s Connor’s Cure initiative. Legends Triple H and Mick Foley cut promos, and after Kevin Owens destroyed Tyler Breeze with an ugly power bomb on the ring apron, he spent time in the ring explaining himself.

One of the storylines going in the Wrestlemania last April in the Superdome was that WWE Superstar John Cena wanted a match with the beloved, retired Undertaker, and because that match wasn’t made, the only way he could be at Wrestlemania was in the audience as part of the crowd. He sat in the second or third row at ringside, even during the dark matches before the official start of the show. At one point during the show, Cena jumped from his ringside seat, hopped the barricade, and ran backstage, making everybody think that he got word that The Undertaker was there.

[Updated] On Sunday before the WWE’s Extreme Rules pay-per-view, the company announced that it had lifted the three-year ban of Hulk Hogan from the WWE Hall of Fame. He had been removed because of racist comments made about his daughter Brooke’s boyfriend at the time. “This second chance follows Hogan’s numerous public apologies and volunteering to work with young people, where he is helping them learn from his mistake,” WWE said in a statement.

On Monday night, WWE Raw drew the show’s lowest ratings in its 25-year history—2.47 million viewers, down 11 percent from last week. That drop seems crazy just three months after the wrestling brand presented such a strong card at Wrestlemania in New Orleans. Still, you can look at that show and see where choices made set the company on the slide it has been on since. Here are a few examples and potential ways out.

[Updated] On the Road to Wrestlemania this week, the WWE stopped for gas, a Coke, and to hit the head. The matches that weren’t already made were strongly hinted at, and any late fireworks were saved for next week and the go-home shows before Wrestlemania comes to New Orleans April 8. Because of that, this week on Raw and Smackdown Live felt a bit like killing time.

The WWE’s efforts to get Roman Reigns over are why Reigns isn’t over. Rather than let audiences love him organically as was the case with A.J. Styles, the WWE broke up The Shield in 2014 and almost immediately moved Reigns into the main event picture rather than let him build a rep as a solo performer and work his way up the card. The sense that he was being foisted on the “WWE Universe”—as the company refers to its fans—prompted fans to reject him, but rather than stop pushing, the WWE only pushed harder.

When Alexa Bliss moved from Smackdown Live to Raw last year, she connived Nia Jax into being her pal/bodyguard as a way to avoid facing her in the squared circle. At the time, it looked like a program that could go to Wrestlemania with Jax as Bliss’ bodyguard/buddy until she realized she was being played. Then, they’d face each other with the crowd dying to see Bliss fight her own fights and get the payback she deserved.