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NVIDIA Project Denver: ARM Powered Servers

NVIDIA has been an ARM licensee for quite some time now. Back in 2008 they announced Tegra, an embedded client processor including an ARM core and NVIDIA graphics aimed at smartphones and mobile handsets. 10 days ago, they announced Project Denver where they are building high-performance ARM-based CPUs, designed to power systems ranging from “personal computers and servers to workstations and supercomputers”. This is interesting for a variety of reasons, first they are entering the server CPU market. Second NVIDIA is joining Marvell and Calxeda (previously Smooth-Stone) in taking the ARM architecture and targeting server-side computing.

ARM is an interesting company in that they produce designs and these designs get adapted by licensees including Texas instruments, Samsung, Qualcomm, and even unlikely players such as Microsoft. These licensees may fab their own parts or be fab-less design shops depending upon others for volume production. Unlike Intel, ARM doesn’t really produce chips focusing just on design.

ARM has become an incredibly important instruction set architecture powering smartphones, low-end network routers, printers, copiers, tablets, and other embedded applications. But things are changing, arm is now producing designs appropriate for server-side computing at the same time that power consumption is becoming a key measure of server-side computing cost. The ARM design team are masters of low power designs and generations of ARMs have focused on power management. ARM has an impressively efficiently design.

We are on track for renewed competition in the server-side computing market segment and intense competition on power efficiency at the same time as internet-scale service operators are willing to run whatever processor is least expensive and most power efficient. With competition comes innovation and I see a good year coming.