Hello. We are ETC.etera, but you can call us ETC.

Founded in 2016 by interior designer Sally Breer and stylist/creative director Jake Rodehuth-Harrison, ETC.etera (etc for short) is an interior design firm based in Los Angeles, California. With a focus on residential and hospitality projects, we aim to design spaces that go beyond trend and that are as easy on the soul as they are on the eyes. To learn more about. services we offer, click here.

ETC.etera will expand its design horizons in the fall of 2018 with a showroom in Los Angeles's Historic Filipinotown, offering an exclusive array of in house designed furniture and curated vintage goods.

SB: A dark chambray jumpsuit with the simplest silhouette (no bullshit pockets or collars), my SALLY necklace, and my evil eye earring (barring I manage to lose it, but I'm going 10 years strong, so I feel confident that it will be around)

JH: A jumpsuit. With another jumpsuit underneath. And a swimsuit under that jumpsuit. We're talking forever here, so I want to be prepared.

What's your advice to someone who is just starting to design their space?

SB: TAKE. YOUR. TIME. To dream, to see where the light hits the room in the morning, to notice where you find yourself gravitating to read a book, how your friends interact in it, what direction you like best waking up in the space. And hit Pinterest hard. It's such a helpful tool to create boards and see what you're gravitating towards and why.

JH: Take your time, let the space speak to you. Make mistakes, try new things. Listen to your gut (unless it's rumbling, then you're hungry, so eat something before making major decisions.)

What's your favorite color?

SB: Well, what kind of weather is it?

JH: Blush (or bashful). Sorry, I watched Steel Magnolias this week. But I'm very into dusty pinks right now.

JH: 70s interiors, when they weren't afraid to run wild, personal experience, and the space at hand.

Tell me a story.

SB: They lived happily ever after.

JH: When I was a kid, my father, a musician, traveled a lot for work, so his unofficial anthem was Willie Nelson's "On The Road Again". When it would come on the radio, my mom would always say, "Oh, it's your dad's song again." So naturally, I thought that was my dad singing. For years, I thought my dad WAS Willie Nelson.

What's your favorite word to describe how a space feels?

SB: Magical. I think because it means that the space has transported me into someone else's feeling or mind or world that's outside of my own. And to me, those are the most inspiring spaces.

JH: Effortless.

What is your motto?

SB: YOUAREHERE

JH: "So, here's the thing..."

Batman or Superman? Wonder Woman or Catwoman?

SB: Batman + Catwoman. They're the more moody superheroes :)

JH: Catwoman, all the way. But only Michelle Pfeiffer's Catwoman.

What was the last song you listened to?

SB: "Walk on the Wild Side" by Lou Reed.

JH: "Rhapsody in Blue" by George Gershwin.

Doodle your favorite plant.

JH

SB

Wanna know what we're up to?

Sign up with your email address to receive news and updates.

First Name

Last Name

Email Address

Don't worry, your information is safe with us and we only send out emails once a month!