Apple 'could sell 12m iPads in Q1'

Apple has already sold way over three million new iPads since the third generation device launched on Friday. And it's on course to sell up to 12 million by the end of the first quarter. That is according to UBS analyst, Maynard Um.

‘If there are no supply shortages, this would imply a run rate of 12 million new iPads between launch and the end of the quarter. We continue to believe there could be upside to our 12 million estimate for the quarter,' Um said.

This is based on the company selling 750,000 per day since launch and relates specifically to the new model. Units have been flying out of the doors with little in the way of sellouts thanks to an approach by Apple which saw the iPad available at multiple retailers on the day of release.

Of course, we're all talking about the iPad now - but give it a few weeks, and the rumour mill surrounding the new iPhone 5 will start up once again.