Simplicity is the essence of beauty

Saturday, 25 December 2010
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We are about to say hello to 2011 and today I'm chilling at home, enjoying a cuppa hot steaming coffee, writing this blog while listening to the "Codename: Kids Next Door" my little star is watching on tele. Overall, I'm pretty happy with the number my team and I churn this year. They have worked hard and the result shows. The thing with sales and marketing is, it's a never ending climb. You have a target to reach and when you touched the top, you found yourself at the foot of the hill ready to start climbing again. We let loose in December and hit some bowling pins last Friday. The team won big time, leaving the technical department biting our dusts so to speak. But we leave it at that and set our gear for the new year that's coming in 6 days.

2011 is indeed a brand new year but FingerTec will certainly be the same, providing our customers with convenience and finding ways to make things easy for everybody. Some people love complexity, me on the other hand is a fan of simplicity. I think simplicity rocks. I'd like to quote Edward de Bono who said that simplicity is easy to learn and to use. People are usually frightened by simplicity because it threatens the complexity of which it is their job to explain. I couldn't agree more. My high school math teacher told us to use the simplest calculation in math, if you could spoon a food straight to your mouth, why do you want to twist your arm to the back of your head to spoon the food into your mouth. Get what I mean? By the way, grab "Teach Yourself To Think", a pretty good self-development book, i'd say.

By being simple as well, we are reaching a larger audience rather than the select few who have grade A brains. Being simple does not mean we neglect attention to details. Being simple means to explain things in the best possible manner to reach the largest audience possible.

Therefore, it has become our collective efforts to make things easy for our clients from all aspects of the business. Our job is not to test IQs instead whatever resources we provide we must ENRICH and ASSIST our clients the world over to the best of our ability.

Next year also marks the beginning of our effort to apply simplicity in our operation and saving the world in the process. We have gone back and forth in this issue and it's time that we put our foot down and stress on the importance of simplicity and conservation. I'm excited to what's in store for us in 2011 and I have my high hopes that FingerTec will thrive as a brand that cares.

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About FingerTec

The brand FingerTec was born in 2000, with a visionary objective to bringing the then high-tech fingerprint technology normally used by government sector into a technology that is viable, affordable and reachable by mass commercial market.