At least, this is what appears to be happening. Some of the outfits are made of body parts, some are made of... ???. Obviously it's a play on animal fur in fashion; imagining a potential reality if roles were reversed. Created by ad agency Ogilvy & Mather, the video was released during fashion week because, yeah, fashion.

I'm not sure how effective this will be, but maybe it'll get some people to think of the lives lost to the fur industry. Fur doesn't come from animals who die naturally in the woods (still love you tho, Kathleen!), it comes from a fucked up factory farming practice that involves electrocuting animals [warning: graphic] in the vagina or anus. Grody to the max.