Once

Designs On— Packaging

By Andrew Burroughs, Joe Graceffa and Jerry O’Leary

Drawing inspiration from theTalipot Palm—a monocarphic plant, native to parts of India and Sri Lanka, which flowers a single time over the course of a 30-to-80-year lifecycle— Once blossoms for 24 hours, one time annually. Only a lucky few are fortunate enough to catch a whiff of the bouquet, every year.

To reduce the possibility of missing the moment, Once places people “on notice” as the scent capsules approach bloom, using a series of soft chimes as the days count down from seven. Following the dispersion, the product returns to hibernation, inaugurating the energy-storing process for the next year’s blossom.