In-Depth Exclusives

The Innovation of Points for Pies

These days, there are almost as many loyalty programs as there are brands, and the types of loyalty programs have become increasingly varied. Some brands use “surprise and delight” models, while others offer experiences that seek to establish an emotional connection with the consumer. But the points-rewards model remains by far the most common, and it has changed the least over the years.
You buy the company’s product, and you’re awarded points for your....

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