McWhinney, who has a background in bicycle and
skateboard design, created a line of titanium and stainless
steel wedding bands that have a watch-like clamp that makes it
easier to take on and off.

"Why do women wear their wedding rings, but men don't?" McWhinney
asked Fast Co.
Design. "It's not just because men want to be slutty,
although that happens. It's usually because it doesn't fit well,
it's uncomfortable, or it interferes with work or play."

According to Fast Co., men tend to buy rings on the bigger
side in order to fit them over their knuckles. And for $825 to
$3,750 "Active" bands solves that problem in style.

"Its always been a pet peeve of mine that the woman always gets
the cool, valuable ring, while the guy gets the afterthought,
boring metal band," McWhinney told Fast Co. "But guys don't want
a blingy diamond on their ring. It's just not our thing. What we
do want is something that is functional, well made and kinda
trick, so we can show it off to our buddies."