Digital Alchemy helps spas craft profitable, long-term
relationships with guests and offers opportunities to build incremental
revenue
through its eCRM email platform. Appointment confirmations,
cancellation notices,
pre-appointment marketing messages, and post-appointment offers can be
automated and customized to upsell amenities and reaffirm guest
loyalty. The Digital
Alchemy platform includes guest feedback functionality to gather
valuable
customer intelligence. Messaging can be tailored based on the services
booked,
day of week, guest history and more. For example, guest booking a
massage would
receive a different communication than a guest booking a manicure.

“SpaSoft is one of the
greatest names and finest products in the industry, and we are very
proud and
excited to extend our industry-leading Cloud-based services to their
users," says Digital Alchemy CEO Don Hay. "The automated guest
communications that this integration allows is sure to drive additional
loyalty
and revenue opportunities for spas of all types.”

“The SpaSoft and Digital
Alchemy integration reflects PAR
Springer-Miller’s commitment to partnering with industry-leading
companies to
provide our clients with the best competitive advantages,” commented
Victor
Vesnaver, Senior Vice President of Sales and Marketing. “SpaSoft’s
guest-centric design enables a higher level of service that dovetails
perfectly
with the dynamic communications provided by Digital Alchemy.”

The SpaSoft integration
is the latest enhancement to Digital Alchemy’s line of comprehensive
eCRM and
e-marketing solutions for the global hospitality industry. Its flagship
eRelationship
module is designed to help hotels and spas of all sizes to craft
profitable,
long-term relationships with guests. With reservation confirmations,
cancellation
notices, pre-stay marketing messages, and post-stay greetings automated
and
customized to upsell amenities and reaffirm customer loyalty, Digital
Alchemy offers
myriad opportunities to build incremental revenue through its CRM email
platform. “We leveraged our 13 years of hospitality e-marketing
experience into
the spa world with a single step,” says Jasmine Koontz, Digital
Alchemy’s spa sales
director.

To schedule a demo of the integration, please contact Jasmine
Koontz at jasmine@Data2Gold.com.
For
more information on Digital Alchemy’s comprehensive suite of CRM and
e-marketing solutions, please visit www.Data2Gold.com.

About Digital
Alchemy | Since launching
the first true CRM solution to the hotel industry in 1999, Digital
Alchemy has
become an established leader in customer relationship management (CRM)
and
e-marketing solutions for the global hotel and spa market. With a
comprehensive
suite of integrated e-mail CRM offerings, the product line has grown to
include
a powerful and flexible set of tools for building and maintaining
profitable
relationships with current and prospective hotel and spa guests.
Current Digital
Alchemy clients include over 650 properties, which include some of the
most
prestigious independent hotels and resorts worldwide. For more
information, please visit www.Data2Gold.com.

About PAR Springer-Miller
| Since 1984,
PAR Springer-Miller Systems, Inc. has earned its reputation as the
experts in
the operation and development of guest-centric hospitality technology
systems.
The company’s pioneering SMS|Host® Hospitality Management System
set the
standard in guest-centric property management systems. The company also
offers
SpaSoft®, a dynamic
activities
management/scheduling software solution, specifically designed to meet
the
unique needs of resorts, day spas, medi-spas and health clubs. Boasting
some of
the world’s most exclusive resorts and hotels as customers, the company
is now
revolutionizing the industry with the ATRIO hospitality technology
platform.
ATRIO is moving hospitality to The Cloud, a new user experience and to
a new
business paradigm. Learn more at ATRIO.com.