About

OUR MOTO

Thoughtfully designed clothes for cool babies.

OUR STORY

When I had my son I was frustrated that most of the clothes I found in traditional baby stores were filled with either bunnies,bears or ruffles. Then I turned to online stores, finding so much more but nothing of what I anticipated: a mix between minimalism and traditional, with colors that are on trend but eternal and adequate for a baby. I soon realized I wasn't the only one and from there Oupi was born, from the need of baby clothes designed for the modern parent and baby.