MAC Future Face Collection for Spring 2011

M∙A∙C forges ahead with a three-in-one force: Powder, Foundation and Tinted Moisturizer altogether. First, Studio Careblend/Pressed Powder blurs the line between skincare and makeup, with a pressed texture that beautifies as it benefits. Gives a sheer to medium, smooth, even coverage for a flawlessly soft and even tone with caring, comforting properties. Studio Fix Fluid and Studio Moisture Tint SPF 15 shade extensions fill in all the gaps. A broad, all-inclusive shade range means M∙A∙C Artists can cover everybody, one beautiful conquest at a time. Call your clients most in need of convincing, and watch what happens!

Q: What is so unique about the coverage and finish the Studio Careblend Pressed Powder provides? Can it be used alone or should it be used layered with other products?

Studio Careblend Pressed Powder provides sheer to medium coverage with perfect skin adhesion that helps to create a more flawless, refined look to skin. Studio Careblend Pressed Powder’s versatility allows users to apply it alone, over moisturized skin, atop foundation to set, or simply to touch up and perfect skin throughout the day.

Q: What are the Skincare benefits of the new Studio Careblend Pressed Powders?

Studio Careblend Pressed Powder has a super comfortable, weightless cream-like feel on skin, thanks to our unique botanical complex that consists of Safflower Seed Oil, Meadowfoam Seed Oil, Shea Butter, Olive Oil and Lecithin. This “Comfort Complex” helps contribute not only to the beautiful skin adhesion and flawless finish look, but it also ensures that the powder will be non-drying, non-powdery and extremely comfortable to wear for all skin types.

Q: What are some of the technologies used to develop this product make it stand out?

This is truly a modern, next generation pressed powder. It is formulated with a combination of micronized treated pigments and luxurious ultra fine Venetian particles and worked in a special Crosspolymer and other ingredients to give the most luxurious glide and application with amazing, undetectable skin adhesion – looks like flawless skin, not pressed powder! Then, with the addition of the botanical “Comfort Complex,” we help the skin to feel its best and look its best, without the dry, chalky look of powders from generations past.

Q: M•A•C is known for testing our new products backstage at Fashion Weeks – what was the reaction from our artists to the Studio Careblend Pressed Powders?

The reaction from our Sr. Artists and M.A.C PRO Team backstage during fashion week in NY, London, Milan and Paris has been amazing! They love the luxurious feel and ultra smooth, non-powdery looking application they get… Finally, a Powder that looks like silky skin!