News & Blog

Oct 25, 2018

Industry challenge

The outdoor industry is in the midst of change as both the business landscape and consumer lifestyles continue to evolve at a rapid pace. Today’s consumers are searching for hybrid outdoor apparel with versatile functionality, rather than purchasing activity-specific apparels. Consumers expect their outerwear to help them better manage comfort and warmth, garments must have lightweight, breathability and moisture management properties to meet with an array of end uses across a multitude of cold weather activities. With the growth of sustainability movement, consumers also getting more concern about the environment and they are supportive to use products that contain environmentally-responsible or recycled components