One of the designers who made it happen

Very smooth project delivered on time by the designer with a lot of feedback and communication.

- Anonymous

How Inked Digital started their logo design journey

Company name

Charleston Preferred Properties

Overview

This is a new real estate company launching in the Charleston, SC area. Following in the steps of some great traditional and classic real estate companies but our focus is online.

I will be working directly with the client on this logo and will provide daily feedback from client (not including weekends).

Tell us a bit about who you are and the people you reach

The target will be home buyers in Charleston and looking to move to Charleston. With 80%+ of home searches starting online we will have a focus on the web 'searcher' as well.

Requirements

There are a few key visual elements that are associated with the Charleston, SC geographic area and 'could' be incorporated into the design. NOT REQUIRED but WELCOMED. Feel free to submit a 'type' treatment only as well.

I've uploaded our temporary logo. It's simple but may help with some direction.

Please stay away from 'rooflines / roof angles', images of houses. Logo needs to be elegant, classly and high end looking... not your everyday real estate company on the corner. :)

Emphasis:
“Charleston” is perceived to be the dominant word
---

Visual Elements that would work well (search google for these elements in Charleston, SC and you'll find some great examples) :

---
Use:
Needs to work for print and online, color and black & white/grayscale

---
Brand Traits to keep in mind:

-authentic
-traditional and classic, but not old-fashioned or stodgy
-hospitable and friendly, welcoming
-southern
-sense of Charleston heritage
-Rooted in tradition, but modern and relevant
-traditional with a "twist"
-respectful of nature and the environment
-clean, fresh and uncluttered
-coastal, but not "beachy"