Guardian highlights from SXSW on Tumblr

The Guardian has a large presence over at SXSW at the moment, indeed I’ve seen it tweeted that if the BBC had sent a team as big, the Daily Mail would have an aneurism. One of the things that appeals to us is that the event features three areas where the paper has very strong coverage: music, film and technology.

Rather than only sending journalists, this year we’ve also sent some of our technical development team. In advance of going we had a hack day to try out some new ideas - one of which turned out to be our automated SXSW music pages. Part of the purpose of going has been to try out using new tools to cover remote events digitally, and one of the things that the members of the technical team have been doing is posting to Tumblr. Each of them has been paired with a more traditional member of our editorial team to produce a joint feed.

I’m the founder of Emblem, a digital consultancy offering user experience design, information architecture and training services. I’ve spent over a decade building products for brands like the Guardian, Sony, Vodafone and the BBC, and now work with clients in the publishing, media, arts, heritage and culture sectors. To find out about working with us, please drop us an email.