On Friday, July 27 the UK newspaper The Times launched a new digital out of home campaign targeting London commuters with a preview of the next day’s headline stories. The campaign will showcase the paper’s Olympic covers and iconic photography alongside the message of ‘The Times, The Paper of Records‘.

Perhaps more importantly, each evening when the paper has been laid out, the front page will be published at 11pm on screens across London.

Suzi Watford, Marketing Director, The Times and The Sunday Times, said “This campaign is an exciting and innovative way to showcase our front pages, encouraging people to buy the next day’s newspaper. The Times will not only provide the most definitive coverage but, as the paper of record, each issue will be a fantastic souvenir of the Games for people to treasure forever.”

The campaign was planned and booked by Mindshare and Kinetic and will run at busy London train stations on JCDecaux Transvision screens and D6s and is also being shown on CBS Outdoor XTP screens on London Underground station platforms.