Britain’s online alcohol sales are the highest in Europe

Research shows that 21 per cent of UK consumers have purchased alcohol onlineAssociated Press

British drinkers buy more alcohol online than anyone else in Europe, helped by the rise of supermarket home delivery and the emergence of Amazon as a retailer, a report reveals.

Analysis by Profitero, the ecommerce firm, and Nielsen market research found that 21 per cent of UK consumers had bought alcohol online.

Britons are the world’s third biggest online buyers of alcohol behind China (27 per cent) and Japan (22 per cent), followed by Germany and India. Across 60 countries surveyed, only 8 per cent of consumers bought alcohol online.