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Received wisdom among typesetters and designers is that capital letters are harder to read and that all-caps text is especially difficult to read. I’ll address legibility a bit later in this post, but for right now I want to focus on a more pragmatic issue relating to capitalization. My sense is that most business writers […]

Usually, big words are bad. They don’t make you seem smart, and they don’t help readers understand your message. In short, simplicity is harder for writers to achieve but much easier for audiences to follow. You might think that your idea just can’t be conveyed simply, but that usually just means you haven’t figured out […]

YOUR BRAIN ON CAUSE AND EFFECT We think in terms of cause and effect. Our brains like sequences: first this occurred, then this occurred, and then finally this happened. Ambiguity is harder for our brains to sort through and figure out. When a bunch of events are occurring at the same time, it feels chaotic, […]