E-mail Data Source rebrands as eDataSource to reflect changing business

E-mail Data Source re-branded as eDataSource, effective November 9, to reflect the changing nature of its businesses, which is now more focused on social media.

It is the second service provider re-branding this week. AdGent 007 changed its name to AdGent Digital on November 8.

“E-mail Data Source was launched in 2003 to create competitive intelligence tools for e-mail marketers,” said Bill McCloskey, chairman and co-founder of the company. “Last year we decided to focus on the way brands are using social media as a direct marketing tool.”

EDataSource officially adds Facebook monitoring to its suite of services at the time of the re-branding. Last year, it launched a Twitter analytics service. The company measures who is re-tweeting the brand's messages, their reach and popularity, and who is reading them.

“[We can] report on the top influencers for a particular market segment or company,” said McCloskey.

For Facebook, eDataSource will focus on measuring fan pages and the number of likes.

AdGent said in a statement that it is re-branding for similar reasons.

“We will continue our legacy business of demand side, audience-buying solutions, providing advertising agencies and their Fortune 1,000 clients the platform to reach any premium audience, anywhere on the Web," said Cameron Yuill, founder and CEO of AdGent Digital, in a statement. "We are moving aggressively to deliver ad supported programs around social media that help publishers keep audiences engaged with their sites for longer periods."

An AdGent representative could not be reached immediately for comment.