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Red Bull: Augmented Racing App

Published on March 10, 2011.

Red Bull Augmented Racing is a mobile racing app with a difference; users not only play the games, but create the racetrack, using Red Bull cans.

Once they've laid their Red Bull cans out in their desired track shape, participants can take pictures using their smartphone to generate a racetrack. They can then use, race it and share it with friends, as well as browsing and racing tracks created by others. Results are shown on real-time leader boards.