Wired On ILoveBees

Wired today has an article looking at the Halo 2 ILoveBees.com phenomenon, which includes - for the first time - quotes from the creators of the viral marketing campaign:

It's interactivity like that that makes endless 20-hour days worthwhile to I Love Bees' designers, who insisted on anonymity.

"The thing that makes this form of art interesting and unique is that it depends upon a collective audience," said one of the designers, who called himself Puppetmaster 2. "It evokes a shared community who talk together and puzzle together and try to figure out what's going on, and become immersed in the world and the story.... This experience goes on for three months. It's pervasively in your life, so the suspension of disbelief is a bubble that extends out in the rest of your life and the rest of the community."