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Rob Weber stresses the importance for a church leader in our current multi-sensory and multi-cultural society to lead through engaging people in the multisensory world of images. This kind of leadership requires skills in storytelling and media.

The leader must develop sensitivity to a variety of media forms as well as an understanding of the multiple levels of story, understanding and image out of which (and into which) people live. Leaders must be able to function in the midst of a variety of perspectives, not looking for absolute unanimity of belief and understanding, but instead attempting to build a framework of understanding and possibility with a variety of "receptor sites" on to which people from many different backgrounds can grasp.

This book examines the process of a "visual" form of leadership in which these principles and the process can be applied in a variety of settings, by allowing for enhanced communication and fostering the development of congregational ownership over vision and direction.