There are key fundamentals within the platform that are important to understand.

Mistake 1: Not using enough negative keywords

Negative keywords prevent your ads from showing up when the query typed by the user is not relevant to the service you provide. E.g. “free, cheap, rentals and sales” could be negative keywords depending on the service you provide. A prestige car company may not want to be shown up for keywords like “cheap” or a general term like “cars”.

Mistake 2: Not using the correct match type

For example, using a broad match (which allows any and every keyword query around that to show up) will get you a large exposure in terms of people seeing your ads, but irrelevant to the right target audience.

We use a mix of phrase match and exact match keywords to ensure that the ads are served to maximum people who are directly looking for your product. For example, if you sell prestige cars and use a broad match, your ads will show to people who are looking for any type of cars or even prestige cookers. What a waste of ad spend!

Mistake 3: Not using Conversion Optimisation

Conversion rate optimisation is the key to the entire puzzle. Before you set up a campaign, you need to create a purpose-driven landing page which provides simple uncluttered information with a robust, clearly pronounced call-to-action.

Mistake 4: Not looking at the quality score

This is determined by the effectiveness of your keywords that are ranked on a scale of 1 (lowest) to 10 (highest). This feature highlights the effective use of the keywords that a business uses for ads and gives a general review of the quality of the ad.

This is important as it is relative to the efficiency of which keywords will bring the most traffic and sales. It is imperative that businesses conduct research to find out which keywords will be draw in customers and, most importantly, generate sales.

Mistake 5: Not tracking and measuring your conversions

You may be getting a large number of leads through your Adwords campaign but what % of your leads convert into business for you?

I was working with a finance company which used to get hundreds of leads per month, but only a small percentage converted into business.

By tracking back, we were able to identify which leads convert into profitable business and reduce the ad spend to less than half.

My name's Anup Batra. I'm an engineer with an MBA and fourteen years of experience in web development, Google Adwords and online marketing. I have recently developed a revolutionary system for multi-channel marketing. Get in touch with me to find out more!

With Arrow Digital The Only Way Is UP!

We're experts in digital marketing methods designed to increase profits and achieve market leadership for our clients. What sets us apart is the fact that we roll up our sleeves and work in a collaborative way to achieve measurable results. Want to learn more? Subscribe now!

Please leave this field empty.

Contact Information

Your road to results is just a phone call away! Speak with an expert SEO or digital marketing consultant by giving us a call or an email using the information below.