Richwood

Richwood is a one-man custom woodworking shop run by Tobias Pettinelli. Located in upstate New York, Richwood juxtaposes modern shapes and materials with the natural shapes and grain of locally sourced wood. Requests for custom pieces kept pouring in, so Tobias was ready for some promotional materials and a cohesive brand identity to level up his business.

Inspired by the modern/organic mashup of his pieces, I paired a modern typeface with organic imagery to create a logo that represents the dynamic aesthetic of his work. Tobias is proud of his Norwegian heritage and influence, so I included the ø character as a subtle nod to his background.