Wild Fire Tee's signature design, the C Fire, can also be purchased as a gift for a firefighter.

Colorado graphic designers have sold $300,000 worth of smokin’ hot T-shirts in less than a week to benefit the statewide fire relief efforts.

Employees at companies in Colorado Springs created Wild Fire Tees , and will be donating all profits from the sale to help the community.

The website launched last Wednesday, and since then, 15,000 shirts sold, 30 times what backers said they expected to sell overall. In just the first day, word quickly spread on Facebook andTwitterabout the company.