Blog

There can be no mistaking the buzz and excitement when you see your business website go live. It represents the fusion of creativity, ideas, business messaging, branding, and hard work to make your site a valuable business tool. You have every right to be proud. After you crack open the champagne and enjoy a well-earned…

As a start-up or an established business undergoing a rebrand, you may be tempted to look into an online logo maker rather than seek out professional services to design your logo. The idea of an online logo maker is that you can easily and simply create logos for your business and brand. They model themselves…

Hardcopy records and work from actual paper is fading fast, and therefore, there has never been a better time to start switching everything to digital in areas where it makes sense for your business. Companies that have made the switch to almost everything digital are seeing numerous advantages including faster workflow, integrated record systems, better…

We have been hearing this a lot recently. “Should my business have a website? I have a Facebook page!” The simple answer is Yes! for so many reasons. If you operate a business that doesn’t have a website (or have one that is neglected) here are 14 reasons and what you may be missing out…

Running a successful business is challenging and with technology growing at such a rapid pace, and as we go into 2018 there are fundamentals that need to be in place for any business to survive and grow. This is regardless of the industry or the market space it operates in. They are: A Responsive Professionally…

When used correctly landing pages can generate plenty of conversions for your business. Sadly, when used incorrectly they can fail to convert and subsequently are a business cost. The idea behind this post is to provide advice to improve your landing pages turning them into conversion machines. Landing pages are dedicated pages designed to drive…

The General Data Protection Regulation (GDPR) comes into play in Malta and among EU states on the 25th April 2018. The new regulations are reported as the biggest shakeup in data protection for two decades. GDPR will replace the existing Data Protection Directive 95/46/EC and closes many of its predecessor’s ambiguities. Businesses within the EU zone…

Business websites need to evolve from time to time to cope with the latest visual and usability trends, users’ changing habits and influences by companies such as Google and Facebook that dominate the web. The idea behind this post is to look at the web design trends that will become popular in 2018. It will…

Despite the great improvement we have seen in the way websites are built in the last few years, there are some companies that still like to live in the past – resulting in poor design elements that still creep through to new websites designed beyond 2016/17 . These elements serve little to no marketing purpose…

Once you have a website up, you may feel your business is up and running and good to go. Despite being responsive, loading quickly, and uses fantastic marketing videos to sell your business, your site may actually be difficult to use. If you’re seeing large traffic numbers but few interactions or conversions, then it is…