SuperFreakonomics Paperback Drops Next Week

Next Tuesday, May 24, SuperFreakonomics will finally be published in paperback in the U.S. It has already sold more than half a million copies in hardcover in the U.S. (with more than 1 million sold worldwide), and the Illustrated Edition has gone bananas too. The paperback cover, as you can see here, is not much of a departure from the hardcover.

The book itself has some key additions: a 16-page color insert with illustrations, photos, etc. from the Illustrated Edition; an author Q&A (which you helped write); a transcript of the first Freakonomics Radio podcast (“The Dangers of Safety”); and a pair of essays by Levitt and Dubner about what their fathers taught them.

We should probably give away a bunch of copies of the new edition, yes? What’s the best way to do so?

How should we give away copies of the new SuperFreakonomics paperback edition?

I suggest giving a free copy to anyone who is a student in an Economics course at an university whose name includes the word “Economics”, because a) it is an amazing addition to make what they are studying relevant to daily lives, b) students are broke and can’t afford to buy all those book and beer, and c) I fulfill that criteria.