Engaging Your Supporters in Peer-to-Peer Fundraising

What is a P2P Fundraiser?

A P2P fundraiser is a supporter who rallies around your cause to fundraise on your behalf. These supporters create their own fundraising page as a spin off of your main Kentucky Gives Day profile. Your fundraisers will share that page with their network to expand the reach of your organization and bring in new donors. These individuals are passionate about the work you do, and use their voice to make a difference!

What are the benefits of P2P Fundraisers?

Expand the reach of your organization to a new network. Your P2P fundraisers will be calling on their personal network to help raise money for your Kentucky Gives Day campaign, exposing your organization to new donors.

Increase the average number of donations. By recruiting P2P fundraisers, your Kentucky Gives Day profile will benefit from increased marketing efforts. Not only will your Kentucky Gives Day team be marketing your profile, but your fundraisers will as well. Your Kentucky Gives Day profile will be exposed to a larger network when promoted by multiple sources, resulting in an increased number of donors.

Engage with your top supporters. Engaging your top supporters is important to keep them involved with your work and your organization. Let those supporters know how important their passion is to your mission by recruiting them as champions of your cause!

Utilizing the power of P2P fundraising is easy! Check out our free tools and templates and share them with your fundraisers to ensure their success.

Who are Your Potential Fundraisers?

Board Members - Even if your board members aren’t required to make a contribution to serve your organization, they should never turn down an opportunity to support your mission and fundraise on your behalf. Acting as a P2P fundraiser, your board members can rally around your mission and collect donations as an ambassador and ally for your organization.

Volunteers - Your volunteers regularly dedicate their time to your organization. These supporters are tightly associated with your work and have a passion for your cause. Encourage your volunteers to get involved at a higher level by fundraising on your behalf.

Dedicated Supporters - Your dedicated supporters are those who have been there for your organization through it all! Their dedication to your cause is what makes them perfect fundraisers for your Kentucky Gives Day campaign.

Lower Capacity or Major Donors (already donated) - Donors who have already contributed to your Kentucky Gives Day campaign are a key group to consider when recruiting your fundraisers. Your lower capacity donors may not have the resources to give as much as they would like, but their involvement doesn’t have to limited to monetary contributions. Major donors have obvious passion for your work, as they give at such a high level, so don’t let their passion stop there!

Staff Members - Your staff is deeply connected to your organization, as they devote themselves to furthering your mission everyday. Capitalize on their dedication to your cause by enlisting them as fundraisers!

Friends & Family - Your friends and family know how important your work is and want to see you succeed. Ask your personal network to help you and your organization by getting involved as a fundraiser. They may not be personally connected to your organization, but they are to you, so they’ll be more than willing to raise money on your behalf!

Your supporters can also start fundraising without being recruited by clicking the “Fundraise” button on your Kentucky Gives Day profile. Those fundraisers will be directed to their Fundraising Toolkit where they can start customizing their page and reaching out to their network immediately!

Email Templates

Subject: You’re a/n [ORGANIZATION] Champion!

Body:

Hi [NAME],

As one of our star supporters, I wanted to personally reach out and ask for your help as a P2P Fundraiser for [ORGANIZATION]. On , we’re participating in Kentucky Gives Day, and we’d love you to share your story with your friends and family as to why you support our organization as much as you do!

We’ll be hosting an official Fundraising kick-off party on [DATE] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up, too. If you can make, please RSVP here [LINK TO RSVP FORM] or just respond to this email.

If you’ve never fundraised before, don’t worry. After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We’ll even have a messaging timeline you can reference when talking with your friends and families!

If you’re unable to participate as an official fundraiser, we’d still love your help! You can spread the word about Kentucky Gives Day on Facebook, Twitter, and other social media outlets by linking to our campaign ([LINK TO PROFILE]) and including the hashtag #KYGives18!

If you have any questions or would like more information, please let me know.

[NAME]

[ORGANIZATION NAME - with link to campaign page]

Subject: Update your social media profiles with [ORGANIZATION] and Kentucky Gives Day graphics!

Body:

Hi [NAME],

We’re just about eight weeks away from May 22nd and we’re starting our soft promotion of our campaign for Kentucky Gives Day. Attached are a profile picture and cover photo you can use to promote our organization and Kentucky Gives Day on your own social media profiles.

If you’re supporting more than one organization during Kentucky Gives Day, there are more general graphics available at https://kygives.org/info/nonprofit-toolkit that promote the overall Kentucky Gives Day day!

Thank you for all your support over the past eight weeks, we’re looking forward to everything else we can accomplish in the following eight!

[NAME]

[ORGANIZATION NAME - with link to campaign page]

Subject: Fundraising kick-off party reminder

Body:

Hi [NAME],

This is just a quick reminder that we’ll be hosting an official Fundraising kick-off party on [DATE] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up, too. If you can make, please RSVP here [LINK TO RSVP FORM] or just respond to this email.

If you’ve never fundraised before, don’t worry. After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We’ll even have a messaging timeline you can reference when talking with your friends and families!

If you’re unable to participate as an official fundraiser, we’d still love your help! You can spread the word about Kentucky Gives Day on Facebook, Twitter, and other social media outlets by linking to our campaign ([LINK TO PROFILE]) and including the hashtag #KYGives18!

If you have any questions or would like more information, please let me know.

[NAME]

[ORGANIZATION NAME – linking to campaign page]

Subject: Send out your save the date message! | Kentucky Gives Day

Body:

Hi [NAME],

We’re counting down the days to May 22nd and Kentucky Gives Day (just 2 weeks!). Now’s the time to send out your first message to your friends and family, and your social media networks!

Get ready to give back! On May 22nd, starting at 12AM on May 22, visit my personal fundraising page [FUNDRAISING LINK]. You will have 24 hours to make your donation, and all giving will end at 11:59PM on May 22.

Post this message on social media:

Facebook: Save the date - May 22nd: I need YOUR help to make Kentucky Gives Day a success for [ORGANIZATION] in just 2 weeks! Check out my personal fundraising page for Kentucky Gives Day to learn more about how your contribution can make a difference: [PERSONAL FUNDRAISING LINK]

Twitter: #KYGives18 is May 22nd, and I’m thrilled to be a part of it! [PERSONAL FUNDRAISING LINK]

Thank you so much for your dedication to our organization. We’re looking forward to #KYGives18 and will keep you updated on anything that comes up!

[NAME]

[ORGANIZATION NAME – linking to campaign page]

Subject: Tomorrow’s the Big Day! | Kentucky Gives Day

Body:

Hi [NAME],

Thank you for your support in spreading the word about our Kentucky Gives Day campaign! These past [X WEEKS] have been a whirlwind preparing for Kentucky Gives Day, and we sometimes forget to stop and think about what you’ve helped us accomplish. Your support of [ORGANIZATION] has made [PROGRAMS] possible, and we can never forget that!

Tomorrow will be a big day for us, and we want to share in that success with you. We look forward to even more [PROGRAMS/GOALS] we’ll be able to accomplish after we reach our goal of [$XX and XX donors]!

Remember, we can’t do this without you. Here are 3 easy things you can do tomorrow:

Please consider making a contribution on May 22nd, 2018 to your personal fundraising campaign

Share our important work with your friends and family on Facebook, Twitter, or other social channels using [YOUR HANDLE] and the hashtag #KYGives18.

Send an email sharing your enthusiasm for [ORGANIZATION] and ##KYGives18 to your friends, colleagues, and family members. We’d love if they would support us, but we also want everyone to support whatever inspires them.

Thank you again for your support of [ORGANIZATION] - let’s make history tomorrow!

[NAME]

[ORGANIZATION NAME – linking to campaign page]

Subject: Today’s the Day | Put Your Giving Shoes On

Body:

Hi [NAME]!

Today’s the day! Kentucky Gives Day is here.

Make sure you follow us on Facebook [LINK TO FACEBOOK PROFILE] and Twitter [LINK TO TWITTER PROFILE] to keep up with all the action. You can also share our social media posts for a quick and easy boost to your own fundraising pages! Just make sure you include your personal fundraising link.

Your personal networks are going to make a huge difference today. There are so many ways to spread the word. Text a friend. Post on Facebook, Twitter and Instagram using the hashtag #KYGives18. Send an email. Oh, and you can also just tell someone in person – that works, too.

We’ll keep you updated on everything going on so you can share any great news with your networks!

[NAME]

[ORGANIZATION NAME – linking to campaign page]

Subject: You’ve helped us raise [$X]!

Body:

Hi [NAME],

After 12 hours, we have some news to share!

You’ve helped us raise [$X] and reach [X] donors. This is phenomenal! We’re able to do [PROGRAM] with your contributions!

We are so grateful for your support and for helping us by sharing our campaign with your own friends and family. Check out our Facebook page [link to FB page] to share our posts, and to help us reach our goal by sharing your story again!

Thank you again for your support of [ORGANIZATION]!

[NAME]

[ORGANIZATION NAME – linking to campaign page]

Subject: Just one more hour to support [ORGANIZATION] on Kentucky Gives Day

Body:

Hi [NAME],

It’s the final hour of our #KYGives18 campaign for [ORGANIZATION]. In 23 hours we have raised [$X] with your help - and now we’re only [$ amount left to goal] until we reach our goal!

We are so thankful for the support of our community - but the giving isn’t over yet! Help us reach our goal of [$X] by sharing our campaign with your friends and family on social media one more time! Check out our Facebook page [LINK TO FACEBOOK PROFILE] to share our posts, and to help us reach our goal by sharing your own story.

Thank you again for your continued support of [ORGANIZATION] on Kentucky Gives Day!

[NAME]

[ORGANIZATION NAME – linking to campaign page]

Subject: Thank you from [ORGANIZATION]!

Body:

Hi [NAME],

Because of your generosity, [ORGANIZATION] is about to do [X]. I’m so appreciative of your support of [PROGRAM] during Kentucky Gives Day.

Thanks to your support, I look forward to announcing [WHAT ELSE YOU CAN DO]. You are positively impacting the experience of [WHO/WHAT YOU SERVE]. Thank you!