Irene Victoria Design

Irene Victoria is a Toronto based small business owner and graphic designer specializing in brand identities, web and print. I understand the power of story telling and approach each project with a process centred around identifying your unique qualities to develop communication plans and pieces for your creative small business or special event.

Services

Let's work together

Branding

Everyone has a special set of qualities that come together to tell a unique story. My job is to tell your story through thoughtfully picked colours, patterns and type, and a creatively designed logo, blog and website in a way that connects with your audience. We’ll work together to create a beautiful representation of who you are and develop an inspired plan to tell that story through everything you do.

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Web + Blog Design

Your website is a chance to put your brand on display and inspire your audience with your story. Whether it’s a simple landing page, online store front or web directory, I’ll take care of it. You’ll have a website that not only functions beautifully, but is also designed with a clean modern aesthetic to reflect your visual identity. I design on platforms such as WordPress and Squarespace, which means moving forward, you’ll be able to login from any computer and update your content. Not comfortable with these systems? Don’t worry, I’ll provide a complementary one-on-one training session and a basic user manual for you and your team.

Print + Digital Publishing

There are certain occasions where there is no match for a perfectly designed print piece. Whether you need business cards, invitations, event signage or a special thank you card, we’ll work together to design something truly inspiring that captures your unique story. If print doesn’t suit your communication goals, a digital flipbook might be what you’re looking for. Just leave me to design and I’ll take care of everything from layout to colour to typography to create that special lookbook, newsletter or small magazine. When your happy with the design, you’ll have a beautifully designed flipbook that can be linked, embedded or emailed.

ABOUT

Hello there. My name is Irene and I’m a graphic designer + communications professional living and working in Toronto. From a very young age I was inspired by art of all forms. Growing up, drawing was my passion and piano was my sport (no really, I competed and everything). I spent five years studying the ins and outs of business at the University of Waterloo, putting my coloured pens to good use as I designed

my economics notes in infographic fashion. Soon after, I moved to Toronto (what would be my new home) to complete a Master’s degree in Communications and Design. This city stole my heart the day I arrived. I’m inspired by everything each neighbourhood has to offer and I can shamelessly give you a list of every great café in the city from the east to the west end. My design philosophy is to create with purpose

and create nothing more. There is beauty in simplicity and every communication piece from a website to an invitation should function effortlessly and be inspired by a unique story. When I’m not creating, you’ll find me on a patio or relaxing in the park. I enjoy discussing everything design. If you’re interested in working together, bouncing ideas or just simply want to say hello, I’d love to hear from you.

Read the Blog

Here’s a round up of some of my favourite web fonts for download. Most of these are google fonts (free!) and easy to integrate into your website/blog.

The trick to combining typefaces is to choose contrasting fonts with a similar mood. Contrast is key —you can keep it simple with bold + light weight fonts within the same family or serif + sans-serif options with a similar mood. It’s always a good idea to pair fonts with some sort of shape relationship, although I break this rule sometimes. Remember, it’s an art not a science ;)