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April 11 Masters Week

The Masters golf tournament begins today in Georgia. Unless you play golf, the language in the game can be a bit foreign.

Years ago, I visited Puerto Vallarta for vacation. Even got to play a golf course that was one of the World Championship Golf tournament courses–the ones Tiger Woods used to own. The course was so tough, especially for a hacker like me, I was required to have a local as a caddy. Fortunately, I know a decent amount of Spanish. Even more fortunate, my caddy’s English was better. It didn’t help my golf game. (Losing 18 balls in a round is a bad round of golf no matter what the language.)

Maybe it was not having my regular clubs.

Not!

The story came to mind as I was thinking about the needs of one of my clients. He clearly needs more ag customers for his business. (He sells a product exclusively aimed at farms and fields.) KGHL has the ag audience with more farm and ranch programming and more farmers and ranchers listening than any other media outlet in Montana.

Seems like this should be an easy deal doesn’t it?

Yet, unless we are speaking the same language, we have no chance of striking a deal. Even a deal that benefits both sides is completely out of reach.

I don’t think of what I do as selling. KGHL has a highly targeted audience of farm and ranch familes along with the mature lifestyle group. Consider AARP The Magazine is the most read magazine of any type in the Billings market area, we have an audience that will buy your products.

Success is when we direct the traffic KGHL has built and direct them to your product that solves their problem.

Just like Staples Easy Button.

KGHL is here with solutions for you. The care and growth of your business really does matter to us.

This week’s Mighty Marketing will be a bit different. Your feedback indicated you’d like shorter articles with links you could use if the story interested you. Let me know what you think about the new style.