FL-13 Special Election Spending

In all, pro-DEM groups spent a total of $5.5 million helping the Democratic candidate Alex Sink dominate the airwaves. The DCCC spent approximately $2.2 million, while the House Majority PAC and League of Conservation voters spent a combined $1.1 million. Overall, Democrats focused about 78% of their spending on the broadcast outlets, and 22% on cable. A small amount was allocated to the Radio media by the Sink campaign.

On the GOP side, a total of $4.4 million was spent helping GOP candidate David Jolly in his bid to keep Florida District 13 in GOP hands. The GOP was outspent by $1.1 million by the well-funded Democrats. The Republicans allocated 73% of their funds on broadcast TV and 23% cable TV.

In a candidate match up Sink outspent Jolly by a total of $1.5 on broadcast and cable. During the final 4 weeks leading up to the election, Alex Sink outspent David Jolly by 3 to 1 margin.

In the end Team Jolly spent a total of $49.39 per vote and Team Sink spent $64.22.

The chart below details the advertiser run rate of spending. I created this chart to demonstrate the intensity and weight of spend as the campaign grew closer to Election Day.