Amazon, Apple, Google, and Microsoft Battle for K-12 Market, and Loyalties of Educators

May 15, 2017

If there’s a common thread that unites the rival technology giants Apple, Google, and Microsoft in the education market, it’s this: They’re big.

The three major tech companies—along with Amazon, a relatively new player on the scene—go head-to-head in vying for big chunks of school business, most notably in sales of devices and operating systems, and they try to forge their own paths in others. At the same time, all of them are best known for their work outside education, through their sales to consumers, businesses, or both.