At StreamGuys’ initial presence at Podcast Movement last year, the company outlined how its evolving SaaS (Software-as-a-Service) toolset helped businesses effectively create podcasts and manage on-demand content. This year, StreamGuys will demonstrate how broadcasters can maximize the scope and effectiveness of their monetization efforts through dynamic ad insertion, and optimize relevance and effectiveness for both new and evergreen content.

StreamGuys will this year unveil and demonstrate its full-service Podcast CMS, which includes the trend-setting SGrecast system for podcast and side channel creation; and SGmetadata, which now features an enhanced metadata trigger feature set for server-side ad insertion. StreamGuys will showcase these solutions in the Pro Networking Lounge, which the company will sponsor this year.

As part of the SGrecast demonstration, StreamGuys will unveil a new on-demand media player that allows users to select a podcast, and choose a specific episode for which to build a player. That player can easily be shared on social media platforms or embedded on a website, with a user-friendly GUI that includes customizable options such as background color, icon color and font. The new on-demand player also integrates subscription buttons for RSS, iTunes and Google Play among other options.

Furthermore, StreamGuys Global Sales Executive Matt Kellogg will serve as a panelist for “If Jesus Had a Podcast,” the event’s first-ever worship-focused podcast panel. Matt and his co-presenters will discuss the specific challenges of faith-based podcasting, including how to effectively monetize and attract attention to podcasts as options quickly escalate. More information on the “If Jesus Had a Podcast” can be found at Podcast Movement.

“Last year at Podcast Movement it was very clear that there was a significant hunger for podcasting coming from enterprise companies, including large radio station groups, but many questions and concerns around how to effectively build a podcasting strategy,” said Kellogg. “Our philosophy at StreamGuys has always been to provide high intelligence in the solution, an ability to monetize the solution, and white glove support and scalability for our partners. The pain points that content providers feel are the same pain points we deal with every day, and Podcast Movement presents a unique opportunity to communicate that we are here to help move their strategies forward.”

More information on StreamGuys’ toolset for dynamic advertising insertion can be found in the company’s IBC2017 announcement here.