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It's never been easier to create endless eyeliner looks that last. This twist-up pencil glides on a precise line for maximum color intensity. The mineral-rich formula stays soft and creamy for blending, then sets to a long-wearing finish that won't smudge, smear or fade. Includes a built-in sharpener plus an ergonomically angled smudge tip for smooth, effortless blending. From natural daytime allure to sleek definition to seriously smoky glamour, it's lasting liner love all the way.

Size: 0.35 g/0.012 oz.

Long-wearing richly pigmented color

Infused with a nourishing blend of minerals and vitamin C for soothing

Built-in sharpener and smudge tip for endless effects

Tips & Tricks

NATURAL BEAUTY

To create the look of naturally lush lashes, dot eyeliner in between upper lashes, working color right into the base of lashes. Blend lightly with smudge tip for fuller-looking fringe.

FINE LINE

Start with a freshly sharpened pencil. Hold eyeliner at a 90-degree angle and slowly apply along upper lash line for ultimate precision. Begin at the inner corner of eyelid and follow the lash line to the outer corner of the eye for a crisp, clean line.

UP IN SMOKE

Master the art of the smoky eye. Apply eyeliner at a flat angle along upper and lower lash lines, beginning at the inner corner of eye and working your way out, for a bold, thick line. Blend with smudge tip for a smoldering blur of color.

Don't phase out Round the clock!
I tried all the new colors; the consistency is good but it didn't last like my FAV Round the clock. The colors were not as intense, either. Now I can't find Round the Clock in black anymore. Trying to buy up all I can find before this is gone. PLEASE keep it!
02/01/2014

Ms Girl
Didn't like around the clock but I like this one!! My eyes are sensitive plus they waters.It holds up so far and I'm stick with it.....
01/24/2014

They final got it right!
Oh yes this is the eyeliner that I have been waiting for! and love it ten times more. BE you just get better and better with your products. I to was fan of the big and bright eyeliner and missed it when it was gone. I was not inlove with the eyeliner that came after that it was to clumpy and think. But this one is just right. I like to shape my eyes, and the pencil is then enough to do so. It goes on so soft and creamy and does not tug at your eyelids. I can make it thick if I want to or thin if I want to. I bought six of these and love them love them. Please BE don't change this eyeliner you got it right this time. I hope you make more colors for this. I am so please with the line from last year and looks like I will be again this year. It is great to be BE woman!!
01/21/2014

If you loved Big and Bright this is the one!
Thank you! I had been missing the Big and Bright. This even better. It has the perfect consistency. Goes on clean and smudges perfectly. It lasts all day and looks the same at 9 pm as it did at 6 am. I am going to buy up a few so I am never caught short.
01/20/2014

Big Shoes
For the sake of all that is true and righteous, this LLL-Wearing Eyeliner has big shoes to fill if it is being offered as a sequel to the long lost and dearly beloved Big and Bright Eyeliner of the not-so-distant past.
That said, the colors are subtle, classic and appear to play well with others. Short term wear is clean; no run or drift.
Happy BE'ing!
01/20/2014

they listened to us!
I can't wait to try this new eyeliner! so many of us were disappointed with the round-the clock eyeliner. thanks BE !
01/19/2014

Don't phase out Round the clock!
I tried all the new colors; the consistency is good but it didn't last like my FAV Round the clock. The colors were not as intense, either. Now I can't find Round the Clock in black anymore. Trying to buy up all I can find before this is gone. PLEASE keep it!
02/01/2014

Ms Girl
Didn't like around the clock but I like this one!! My eyes are sensitive plus they waters.It holds up so far and I'm stick with it.....
01/24/2014

They final got it right!
Oh yes this is the eyeliner that I have been waiting for! and love it ten times more. BE you just get better and better with your products. I to was fan of the big and bright eyeliner and missed it when it was gone. I was not inlove with the eyeliner that came after that it was to clumpy and think. But this one is just right. I like to shape my eyes, and the pencil is then enough to do so. It goes on so soft and creamy and does not tug at your eyelids. I can make it thick if I want to or thin if I want to. I bought six of these and love them love them. Please BE don't change this eyeliner you got it right this time. I hope you make more colors for this. I am so please with the line from last year and looks like I will be again this year. It is great to be BE woman!!
01/21/2014

If you loved Big and Bright this is the one!
Thank you! I had been missing the Big and Bright. This even better. It has the perfect consistency. Goes on clean and smudges perfectly. It lasts all day and looks the same at 9 pm as it did at 6 am. I am going to buy up a few so I am never caught short.
01/20/2014

Big Shoes
For the sake of all that is true and righteous, this LLL-Wearing Eyeliner has big shoes to fill if it is being offered as a sequel to the long lost and dearly beloved Big and Bright Eyeliner of the not-so-distant past.
That said, the colors are subtle, classic and appear to play well with others. Short term wear is clean; no run or drift.
Happy BE'ing!
01/20/2014

they listened to us!
I can't wait to try this new eyeliner! so many of us were disappointed with the round-the clock eyeliner. thanks BE !
01/19/2014