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A for AlgorithmSearch engines use complex algorithms to determine which sites to rank. Google uses over 200 factors when ranking websites, which makes it very difficult to for anyone to second guess exactly how Google’s algorithms work.

B for BacklinksBacklinks are links pointing to your website from other webpages. A large part of search engine ranking algorithms are attributed to link analysis. Search engines consider the quality and quantity of Backlinks when ranking a site. You should aim to attract high quality links to your site to increase your chances of ranking.