It's the new talent show that is set to launch later this month and give ITV a run for its money in the reality TV stakes.

But The Voice, particularly its celebrity coaches on has already caused a stir on its own channel after the judges on Strictly Come Dancing found out what they were earning.

According to reports today, the judges on the ballroom dancing show, are demanding pay rises after learning about the salaries of The Voice coaches Sir Tom Jones, Jessie J, will.i.am and Danny O'Donoghue.

Scroll down the watch a trailer for The Voice

Pay rise: The Strictly Come Dancing judges - with the exception of Alesha Dixon who has gone to ITV - are reportedly demanding more money after learning about high salaries that The Voice judges are on

The Sun said that Strictly's Len Goodman, Bruno Tonioli and Craig Revel Horwood are believed to take home about £90,000 each series but are getting ready to negotiate their contracts in order to get more money.

They are due to start talks about next series which includes finding a replacement for Alesha Dixon, who left the show after being poached by ITV for Britain's Got Talent.

Alesha is believed to have seen a significant increase in her salary upon moving to ITV and now the BBC is spending huge amounts of money on The Voice stars.

High earners: The coaches on The Voice - Danny O'Donoghue, Tom Jones, Jessie J and will.i.am - are believed to be earning £100,000 upwards

Rapper will.i.am is believed to be on £500,000, Sir Tom Jones is estimated to be on £300,000 while Jessie J will earn £200,000 and Danny O'Donoghue £100,000.

BBC1 controller Danny Cohen is said to be putting all his efforts into The Voice but the stars of Strictly said theirs is the bigger show and want matching salaries.

Speaking to the paper, an insider said: 'There are some rumblings of discontent over what they see as the huge sums being spent on The Voice.

'When they come to renegotiate their
contracts the BBC will bear in mind that last year's series was one of
the best ever - and their new deals will reflect that and they will be
paid accordingly.'

And a spokesman for the corporation said: 'The role of the judges on Strictly is massively important to the show.'