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ALIFE x Starcow x adidas Consortium Sneaker Exchange

The next adidas Consortium 2017 Sneaker Exchange is on the way. This time around adidas links up with New York’s ALIFE and Paris’ Starcow to release special version of the Stan Smith and Gazelle.

New York City’s Alife opened in 1999. Over the past 18 years it has formed a clothing label, grown central to the city’s footwear scene, and helped establish a blueprint for the generation of sneaker boutiques that followed. During a similar timeframe, Starcow has achieved comparable status in Paris, where since opening in 2001, it has become the store and hangout for the city’s skate and streetwear community. adidas Consortium paired them together for the Sneaker Exchange 2017 fully knowing that both partners would dig deep into their huge wealth of knowledge and experience to create a sneaker pack. Together, Alife and Starcow present a suede Gazelle and leather Stan Smith - two style staples stripped right back to the basics.

The Stan Smith rocks a White and Off-White colour scheme while the Gazelle opts for a Grey hued finish. Similarities in both pairs include the Red, White and Blue tones paying homage to old faithful. France’s “Tri-Color” on the heels pay homage to each brand’s cultures. The Stan Smith comes with dual-branded embossed detailing. Lastly, the sand lining on the Stan Smith is the same material found on the upper of the Gazelle, while the leather lining on the Gazelle is the same leather you find on the Stan Smith upper.

The ALIFE x Starcow x adidas Consortium Sneaker Exchange will drop on Saturday the 29th of July 2017 via live raffle system.