World Wrestling Entertainment is looking to jump into the cable network ring with a proposed network that the pro grappling outfit expects to launch in the next 18 months, according to WWE chairman Vince McMahon.

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"I would hope a year-and-a-half from now we would be up and running," McMahon said. "We think there is a tremendous opportunity for us out there and quite frankly if things happen as we hope they will happen it will be a really big game changer for the WWE."

I'm not quite as optimistic as Mr. McMahon. I definitely agree it's a tremendous opportunity it's just that it's pretty hard to launch a new cable channel unless you have an existing channel to convert.