comScore MMX Ranks Top 50 U.S. Desktop Web Properties for November 2013

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comScore MMX Ranks Top 50 U.S. Desktop Web Properties for November 2013

Retail Accounts for Six of Top 7 Gaining Categories in November as Holiday Shopping Season Kicks Off Planning for Holidays and Seasonal Festivities Drives Growth in Lifestyle and E-Card Sites

RESTON, VA, December 23, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the comScore MMX service. Several retail subcategories were among the top-gaining in November as Thanksgiving kicked off the holiday shopping season. E-Card and Lifestyle websites also boasted an increase in traffic, as Americans started thinking about and planning their holiday events and activities.

Table 1

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)November 2013 vs. October 2013Total U.S. – Home, Work and University LocationsSource: comScore MMX

Total Unique Visitors (000)

Oct-13

Nov-13

% Change

Total Internet : Total Audience

225,241

224,481

0

Services – e-cards

10,264

16,921

65

Retail – Toys

17,354

22,603

30

Retail – Consumer Electronics

41,853

51,979

24

Retail – Jewelry/Luxury Goods/Accessories

18,735

22,990

23

Retail – Department Stores

70,472

85,061

21

Retail – Mall

22,729

26,866

18

Retail – Fragrances/Cosmetics

14,098

16,169

15

Lifestyles – Gay/Lesbian

9,832

11,242

14

Lifestyles – Religion/Spirituality

35,327

39,482

12

Services – Coupons

42,365

47,257

12

Table 2

comScore Top 50 Properties (Desktop Only)November 2013Total U.S. – Home, Work and University LocationsSource: comScore MMX

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 86.7 percent of the 224 million Internet users in November. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.

About comScore MMX
comScore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. comScore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.