TRANSFORMATIONAL MARKETING MAP FOR BUSINESS COACHES

The Transformational Marketing Journey for Business Coaches guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your coaching business.

TRANSFORMATIONAL MARKETING MAP FOR BUSINESS COACHES

The Transformational Marketing Journey for Business Coaches guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your coaching business.

Jennifer Longworth, The Thoughtful Entrepreneur – InnovaBuzz 150

Jennifer Longworth, The Thoughtful Entrepreneur

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest today, Jennifer Longworth, a Podcast Editor and Producer, and a speaker at the recent Podcast Movement event.

Jennifer also hosts The Thoughtful Entrepreneur podcast where she encourages entrepreneurs to share not only their expertise but their stories at a personal level as well. Her mantra is every person has a unique message which can positively impact the world.

In our discussion, Jennifer talked to me about

The key features of a good podcast

A framework of 5 W’s to be really clear about the direction of your content

Listen to the Podcast

Show Notes from this episode with Jennifer Longworth, host of The Thoughtful Entrepreneur

Key points and take-aways from this episode include:

Don’t overthink it. If you start overthinking and planning ahead, it is not going to be as genuine. Educate yourself to go easy on yourself.

You need to have at least 3 to 4 shows produced and ready to release when you finally go live with your podcast, so that people can find you, listen to you, and binge a few episodes. However, if that’s what’s going to hold you back from actually launching, forget it. Just start with one.

If editing is holding you back, outsource it. You do not have to do the editing on your own.

The 5 W’s to be really clear about your content:

WHO is your audience? Everybody is not going to listen to your show. The beauty of podcasting is the specific audience, the niches.

WHAT are you going to talk about? If you do not have enough content to go into multiple episodes, maybe that is not the thing.

WHEN are you going to release? Do you have time to do it? Podcasting is not magical. It takes time to do.

WHERE can you record?

WHY are you podcasting in the first place? You have it because you have a message that you want to get out.

Tap into different networks. Build your resources. Increase your influence and authority in your space. Once people see you as an influencer, they would want you on their show.

If there is a podcast that you want to be on, you can approach the host and say you would like to be on their show. Don’t just blast out spammy cold pitches to people. Listen to their show before you say you want to be on their show. Know what their show is all about. Tell the host what you are going to provide to their listeners but it cannot be all about you.

One of the things that make podcasting unique is the on-demand quality. The other thing is personality.

Finding the right people to align yourself with makes a big difference.

Differentiate – Building your influence and authority. Know your stuff. Make sure you are educated in your area of expertise so that you are the go-to when someone has a question about a topic, and network so the people would know about you.

To Be a Leader

Network. Be in mastermind groups. Be in social media groups. Be able to reach out to people. Get ideas from other people, bounce things off them and then build your influence and authority within your network.

Reach Out

You can reach out and thank Jennifer through her website and on Twitter.

Suggested Guest

Jennifer suggested I interview Josh Elledge, founder of UpMyInfluence. So Josh, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Jennifer Longworth.

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