Consumer Marketing 2019

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New York Marriott Marquis, April 2–3

Beyond The Direct-to-Consumer Revolution

Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model.

Traditional brands are optimized to deliver financial outcomes … but get a resounding shrug and dwindling spend from today’s empowered and demanding consumers.

This isn’t a tortoise-and-the-hare story. Nor is it a disruption story. It’s the story of two paths that aren’t leading to success.

At Consumer Marketing, we’ll look beyond the buzz and examine real, applicable lessons for your business. Because there is a third (but difficult) path: uniting an emotionally-resonant brand purpose with sound financials.

Consumer Marketing attendees will learn how to understand, harness, and grow brand energy in a dynamic and challenging market. Plus, how to manage the complex, pitfall-ridden intersection of consumer preferences, personalization, and privacy.