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Business-to-business buyers' journeys can be complex, demanding digital strategies similar to business-to-customer approaches to help the sales team execute in the digital era. New advancements in machine learning and artificial intelligence show promise in augmenting the sales team with actionable insight and intelligent automation.

A new iPaaS vendor comes to market that claims to be better, faster and cheaper than most other current iPaaS vendors. Actually, Bedrock Data will have to be if it is to appeal to its primary target market â small to midsized businesses.