Tuesday, March 31, 2009

I have to be honest. I don't feel that I have put in as much energy as I should have when it comes to blogging about marketing. It's a subject that I am passionate about and in normal working circumstances, I am not too bad at communicating. However, when I hop on my blog I am usually tired from a long day at the office. The 5.30am starts are killing me and as my eye sight becomes blurry, I sit down to write on a blog or two. For a start, my Optometrist says I need glasses because I have stressed eyes from looking at a computer each day.

I spend so many waking hours glued to the screen that by the time I get to my blog, my brain fails and my knowledge of the English language becomes non-existent.

Even as a Virgo, I accept my typing mistakes and am really too lazy to go back and correct them. My brain works faster than that of my typing speed so it is becoming a regular issue that I am faced with and that of those who read my blog.

I figure that if people point out my typos or grammar errors then at least I know they are reading my blogs.

I would probably pop a bottle of champagne in the event that this does actually occur.

Now, back to blogging and being recognised.

Today, I had the most surreal experience. I was chatting to a young University Student who realised from my photograph on my blog who I was and was very excited (or a great actress -- probably the latter)to be speaking to the 'blogger'.

Well, for a start, I am terribly excited that anyone has actually read my blogs. They are usually a quick download of my thoughts at that particular second.

To be recognised as a blogger is an honour. Gen-y are reading my blogs. I quickly ring my inhouse web developer and inquire about how many other people have read my blogs.

He informs me thousands. Ooops. If I had only known that, I would have put more thought into every word that I wrote.

Sunday, March 1, 2009

Who is the 'Biggest Loser' when it comes to shaving off business excesses to survive during the current global economic crisis?

Well, no-one really knows but one thing we are sure about is that big companies who aren't faring too badly are using this as an excuse to force redundancies, reduce pay levels and cut out anything that made your job more comfortable.

But have they cut their own pay packets? Unfortunately not.

Last week, Australia was up and arms about Bonds sacking 1800 staff to take their production off-shore. Now they may be the 'Biggest Loser' and win financially today, but their survival is more uncertain than ever before.

I remember the day I started buying Bonds. I saw an advertisement with Australian icons Sarah Murdock and Pat Rafter. I like both of these icons for various reasons. Sarah Murdock is stunningly beautiful, intelligent and let's face it... Australian.

Pat Rafter is the sporting great who took home to US Open's and rather than pay the tax man, gave a substantial amount of his winnings to charity. We like the way he thinks and let's face it, we all wish we could spend our tax on things other than giving it to Politicians to play with.

Now, a basic bond shirt looks sexy on Sarah Murdock, so it's only fitting that I too buy one. Right? Yes. Well given all that the brand represents, its something that all Australian's should do.

Since last week though, my thoughts are a little different. I would be very disappointed if Sarah Murdock and Pat Rafter continued to model for this now non-Australian brand (and I say this, because it has just sacked 1800 people who often live week to week and have families to support - all because they want to make more money - now that is un-Australian)and I know I personally would never buy another Bonds product.

Yes they make very cute baby clothes and their underwear is incredibly comfortable, but there is no way that I would want to be aligned to a brand that sells itself as being Australian and now has blatantly turned its back on the very essence of why they are so successful.

Who's the Biggest Loser now?

No amount of crisis management would work to repair the damage that was made last week.

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Welcome to Marketing Eye!
After 18 years experience in marketing and advertising, I found that small-to-medium sized businesses quite often find agencies too expensive, are reluctant to hire a freelancer and are looking for how they can have marketing without hiring someone full-time.
Marketing Eye was established to help these businesses in their transition of growth by providing them with senior marketing managers that are skilled and continually trained to add value to their businesses.
I am very proud of the team we have built at Marketing Eye as many of our consultants have incredible skills and expertise in marketing and communications that will no doubt be very valuable to a growing business.
They are also passionate about the value that Marketing Eye brings to an organisation, and are great ambassadors for highlighting the importance of a good marketing strategy to a businesses growth.
I look forward to seeing many success stories of businesses growing and developing significant brand awareness through using Marketing Eye services.
Yours sincerely
Mellissah Smith
Chief Executive Officer