Why you really can't always believe what you read in the news…

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In the PR world, New Year’s resolutions provide a common, popular and fundamentally easy hook, as was proven once again in the Daily Mail on January 3rd:

Filthy houses and flabby thighs, be gone! Britain’s top New Year’s resolutions for 2013 (but they’ll be ditched by February)– Sixty percent of Brits make three resolutions in January…– …but half give them up after five weeks– A cleaner house, more exercise and less spending are top goals for 2013– Londoners most likely to make resolutions, Welsh people the least

Filthy houses and flabby thighs are the things we’d most like to banish in 2013, according to new research.

But although cleaning up and exercising more have been named Britain’s top New Year’s resolutions, most of us will give up both of them by February, as the average person sticks to their new life goals for a measly five weeks.

People everywhere, it seems, are intent on cleaning up their ‘filthy’ houses during 2013. If only someone were on hand to help us…

Research by Vileda revealed that 29 per cent of Brits plan to keep their house looking spotless next year – the same number that plan on exercising more.

That would be Vileda – ‘Europe’s leading cleaning brand and your solution for household cleaning’.

And to explain just how important cleaning is, here’s a helpful spokesperson from the company, speaking in the Mail:

Lindsey Taylor of Vileda said: ‘Exercising, dieting and giving up things such as smoking or drinking are all traditional resolutions for the New Year.

However, cleaning up the home is now top of our agenda as well as cleaning up our lifestyles. Many of us want a completely fresh and clutter-free start to the year and as they say, a tidy house equals a tidy mind.’