Art Director

About Vive Mejor: Vive Mejor is Unilever’s cross-brand digital platform, offering hispanic millennials practical and useful solutions to make life better. Solutions center on recipes and food-related ideas, beauty tips, and lifestyle areas of interest to Latinas, including millennials.

Brand Refresh

My rolesArt Direction, logo redesign, style-guide, visual design

Rationale

The overall style needed to be more simple and clean to fit in a more contemporary site that targets millennial women and men.I kept the essence of the previous logo by maintaining the font lockup and the arched “VIVE” with the same modern typeface to preserve logo recognition.I changed the “mejor” typeface to a timeless yet contemporary and editorial font that conveys elegance, high fashion and trust.

About

Vive Mejor started as a platform directed only to latinas, but In 2015, Unilever was looking to target hispanic male millennials to feature personal care brands such as Axe, Dove MEN and Degree. The previous logo was very feminine and didn't appeal to men and a redesign was needed to speak to the new audience.

New responsive site

The development agency provided the website framework and based on it my role was to define the visual design, create the design style guide and work with the developers on the on the styling implementation. The design elements also needed to be responsive.