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There are many challenges facing small businesses today, so increasing your exposure and keeping up with bigger or longstanding competitors may feel intimidating at first . One trend that can help you get and stay ahead is personalised video marketing.

In this blog we share some of our tips for making personalised video easy:

1. Focus on your message

Whether you are introducing yourself and your brand to your customers, closing a deal, or using video internally to train or inform employees; clarifying your key messages and having a script ensures that you feel more confident when you are in front of the camera.

2. Keep eye contact, relax and smile

When you’re making a personalised video it pays to imagine you’re talking to the person face-to-face. Remember to keep eye contact with the camera lens. A relaxed, friendly attitude helps make the video positive and the business welcoming. In addition, it helps to think of ways for your content to be engaging, so the viewer doesn’t lose interest or click away.

3. Get personal

Saying a friendly hello and naming a customer catches their attention and helps build positive relationships with your brand. The same technique can be applied when you are addressing employees through internal video updates or congratulating employees on their achievements. Personalised video makes employees feel more appreciated. It’s a positive association through communication.

4. Use the technology you already have

Now technology is more accessible than ever, creating your own video content can be quicker and easier than you may think. The latest Apple iphone 7, Samsung Galaxy S7, LG V20 and Microsoft Lumia 950 start at 12 megapixels; and, all have 4K resolution cameras, the same resolution of most common cinema screens. These popular models are great for creating personalised video content on the move. Opting for a camera phone to make personalised videos is more expedient than hiring professional equipment; however, you’ll need to invest in a tripod to get the steadiest shots.

5. Check lighting and sound

Before you start filming consider your location: Is the area you’ve allocated for the shoot well lit enough to ensure the image is not under or over-exposed? A regular desk lamp could help with a dark, underexposed image, and if the image is too bright, check your camera settings.

Sound quality is also important. Make sure you can be clearly heard and you’re not in a loud environment – and stay relatively close to the microphone. It’s advisable to do a test to make sure you can be heard loud and clear before you record the whole piece.

In summary, there are many ways to easily create video content on a low budget or for free. Video is an effective way of getting information about your company out to the world or a specific person. Filming with a camera, webcam or phone needn’t be an expensive and time consuming task. Once you have a plan of what you need from the video, there are countless possibilities when it comes to the use of video within a business. And, with the growth of technology, personalised video marketing is a trend that’s here to stay.

Want to find out more about creating personalised video for your own business? vCreate makes personalised video easy: build, share and measure the power of your video content marketing cost effectively.