She said: "We loved the way they went beyond traditional thinking to deliver new ideas that were unique and engaging, but rooted in solid insight and strategy."

In a separate win earlier this month, Proximity was reappointed to Mondelez’s European digital roster, alongside AKQA, We Are Social and Vice. Proximity was the only agency to retain its position on the roster after the competitive pitch process.

Mondelez, which owns brands such as Oreo, Mikado and Cadbury, divided its roster into full-service digital agencies for priority brands, including AKQA and Proximity, and a specialist roster, which is made up of Vice and We Are Social.

Sonia Carter, the head of digital and social marketing for Europe at Mondelez, said "connections planning" was key to Mondelez’s marketing.

Carter said: "We needed to find the right digital partners, who would collaborate with our creative and media agencies to design and execute brilliant plans.

"Simply put, they all understand that their role at Mondelez International is to design digital ideas that meet business objectives by reaching and engaging millions of consumers."