While Charles Schwab’s Windhaven remained a large component in global all-asset strategies, Morningstar found stronger growth in equity strategies, particularly U.S.-focused offerings, over 2012.

U.S.-focused strategies and equity offerings still make up the largest asset breadth, accounting for $26 billion in assets. Currently, equity strategies make up 42% of ETF managed portfolios, compared to all-asset strategies at 36%, as the largest asset breadth category.

“While the trend of the largest strategies garnering top asset flows continued, a second stable of smaller strategies continued to gain asset growth momentum as various platforms and other decision-makers look to diversify their product offerings and investment lineups,” Andrew Gogerty, ETF managed portfolio strategist at Morningstar, said.

Morningstar is also beginning to receive strategy information from UBS, headed by Mark Price at UBS Global Investment Solutions.

“Morningstar expects this trend to continue as both third-party and in-house strategies will be forced to provide better information to advisors and institutional investors for analysis against both in-house and third-party alternatives,” according to a research note.

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