Thursday, 27 June 2013

Tips to Plan Your Next Product Launch

Developing a new product can be a daunting task but
launching that product is another stress entirely. If products aren't properly
launched and doesn’t get enough exposure, companies can't generate the revenues
they need to grow, or even survive. Therefore, you may want to consider hiring
an event marketing company that
has the real-world experience to help you plan
ahead, do your homework, and execute well.

Here
are a few tips for a successful product launch.

·Timing

Timing a launch can mean all the difference between
success and failure. For example: The introduction of new toys or consumer
electronics often coincides with the holiday buying season.

·Impressing the Press

Apart from the public, the other main
audience that a product launches appeals to is the press.Through their product
reviews, blogger top 10 lists and other forms of news, they can help promote your
new offerings to the public. Make sure that you’re giving them information that they can use to do
their job effectively. Give them access to your product, maybe even give them
one that they can keep. It makes it much
easier to write about something if they can see exactly what it is and how it
works, from their own point of view.

·Venue

The
location of the event is a very important factor in ensuring the success of an
event.You want
as much of your target audience to be able to get there as easy as possible.
You also want try to choose a location that will reflect your product in some
way. A good event management company like Plan Ahead Events can help you choose a
perfect location for your product launch. With Plan Ahead Events’ expertise,
you can arrange an incredibly successful product launch.

·Building Buzz

Building buzz is very important for a
product launch. In fact, it can make or break your launch. A good publicity
plan will provide a multi-tiered approach to multiple audiences:
employees/investors, existing customers, prospective customers,
editors/analysts, channel partners, and the market at large.

·An affair to
remember

The next
vital aspect of a successful product launch event is to create something that
will be memorable to the audience. It’s giving the audience something of value
that resonates with them. You can:

1.Give bonuses with the
product launch.

2.Give them a
discount on the item if they purchase it at the event.

3.Give away the product
to the first 10 people who sign up to purchase it.

4.Have a contest to win
the free product.

The launch is an exciting time in the life of your
new product – stressful, but exciting nonetheless. With proper planning and
execution, you can ensure that you get things started off on the right track.

Plan Ahead Events can
help you design and coordinate your product launch
from start to finish, leaving your guests with a unique and memorable
experience.