Favor for a Favor

The Social Exchange Theory of Humanity

It is refreshing to see Bill and Melinda Gates giving millions of dollars to education and anti-poverty programs across the world, of course, Bill Gates is a billionaire after founding the Microsoft corporation in the 80’s, and is now focusing much of his attention to philanthropy causes. In a sense, one can say that Bill is being very altruistic as he is helping others without any concern for himself; or how he may profit off of his good deeds and actions. Not many people are altruistic – as many people may help, but they want something in return; whether it is recognition, accolades, or a future reward. With this definition, corporations that give back to communities/charities do so with motivations that focus on future rewards from government and businesses. Instinctively, humans operate on a Social Exchange Theory, which is to say that all human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives, it is a process of negotiated exchanges between parties. What motivates one to do something for others is really what they expect to benefit from the process.

Some help others to increase their status to others

Some help others to elicit a similar/greater favor from such individual in the future

So based on these premises, I can’t understand how women time and time again will say “Oh, he is just a nice guy”, “he does that for me all the time”, “oh no, he doesn’t want anything in return”. I laugh at these women; as they are either really stupid, really clever, or lie somewhere in the abyss (in the middle). Don’t get me wrong, in any relationship (friendship, love, familial) there has to exist some cost/benefit exchange for the relationship to flourish; and both parties must feel that the exchanges and rewards are mutual/similar in intensity – or one party will feel ‘slighted’, and will develop the thought that they are being ‘used’. That’s why (regrettingly) we men must go to the girly type activities with our girlfriends; just as they must put up with our sports watching, athletic building, video game playing habits.

So just remember that the Social Exchange Theory really governs and regulates our behaviors and actions towards others. Since I don’t think that much of the people in the 15-34 demographic have much altruistic attitudes …