SEO Tip 1: Know the purpose of each page

Your website is made up of individual pages. Your optimisation should focus
on each individual page. Much like the old saying "if you look after the pennies
the pounds will look after themselves", if you optimise each web page then the
site will look after itself.

Know who you want the page to target.
Who is your target audience? Consider writing it down to make it explicit.
Remember that each page may have a different intended audience, and that the
target audience for a page might be just a section of the target audience
for the website.

Identify the purpose of the webpage.
You know who you are targeting, now what is the purpose of the page? Consider writing it down.

Target the contents of each page to match its purpose and intended audience.