In a world where so much money is spent on making sure brands appeal to the eyes, and with the knowledge that we experience the world with all our senses, it is a mystery that more brands are not taking control of their brand voice and harnessing the power of sound in their stores.

Sound is one of the most fundamental emotional triggers, sometimes the only sense we experience. For the first nine months of our lives we are soothed by the sound of water and reassured by the drumming of a heartbeat.