Strongbow Rolls Out Fall Promotional Campaign

NEW YORK, NY – Strongbow Hard Apple Ciders, the #1 selling hard cider brand in the world, is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages LDA+ consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials designed to drive purchase of Strongbow’s four flavors all season long.

“Hard cider remains one of the hottest segments in beverage alcohol[2] and its consumption spikes in the fall,” said Alejandra de Obeso, Brand Director for Strongbow, HEINEKEN USA. “Strongbow’s retail program will remind consumers that fall is the perfect season for spontaneous get-togethers, as these moments can be enjoyed with a Strongbow over ice shared with family and friends. Even better, Strongbow Season is a great time to bring our four delicious flavors to any table, whether it’s Gold Apple, Honey, Red Berries or Ginger.”

To increase awareness of Strongbow Season, the brand is continuing its “Bestest Over Ice” campaign with seven weeks of national TV advertising and 17 weeks of social media presence. Strongbow will also support the fall program through partnerships with pre-store digital shopper media on both desktop and mobile, designed to drive traffic in-store and to the newly re-launched www.Strongbow.com. The site provides information on Strongbow’s portfolio of flavors, including a product locator to lead consumers to on- and off-premise accounts where Strongbow is sold as well as featuring the TVC from the newest campaign.

On-premise, Strongbow Season will come to life through tailor-made coasters, table tents, posters, and banners inviting consumers to enjoy Strongbow over ice as their first drink for a casual night out with friends. At retail, price cards, floorstands, freezer toppers, and cooler decals will attract and engage shoppers by reinforcing Strongbow’s “Bestest Over Ice” messaging.

De Obeso continues, “As the summer transitions into fall, consumers begin a new routine, which includes even more hosting occasions at home with their closest friends and family. This is a fantastic time to discover the refreshing taste of Strongbow flavors over ice. There is a clear opportunity for retailers and on-premise accounts to drive incremental sales and profit of Strongbow Hard Ciders.”

Strongbow Gold Apple Hard Cider was recently awarded the Best Tasting Common Cider at the 2014 Tastings.com World Beer Championships. To find all the Strongbow flavors, including Gold Apple, Honey, plus new Strongbow Red Berries and Strongbow Ginger, please visit our product locator at www.strongbow.com.

About HEINEKEN USA:

HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com