Rowdy Bars

The tastiest PREbiotic snack bar

Freshly-made in Reno, Nevada and ready to take the nation’s nutrition bar scene. Under the art direction of Ali Alden at Bareknuckle, we created a complete visual brand to match this energetic, live-by-your-own-rules snack company.

The Rowdy brand is as much about delicious, healthy snack bars as it is expressing the “Rowdy” lifestyle. Rowdy is ambitious, active, and passionate. Rowdy is taking matters into your own hands, as owner Kelly C. Lee did. In a sea of glorified “healthy” candy bars, she created her own high-protein, low-glycemic, PREbiotic bar and knew the rest of the world had to try it for themselves.

The visual brand reflects this attitude with bold type, bright colors and choppy cut edges. A fun marketing feature of the brand took the form of the Rowdy Rousers, a series of fictional bad-asses−the poster children of Rowdy. The business card doubles as one in a series of four collectible trading cards. The Rousers also show up in the “Which Rowdy Rouser are You?” online quiz.