Twice named 2018 REBRAND 100 Global Awards Winner

Rebrand transformation for Engineers and Geoscientists British Columbia recognized amongst the world's best

Twice’s work for the Engineers and Geoscientists British Columbia was honoured among one of the world’s most effective rebrands in the 2018 REBRAND 100® Global Awards. This highest recognition for excellence in brand repositioning underscores the impact of smart brand transformations, and is the first and only global program of its kind.

Formerly known as the Association of Engineers & Geoscientists British Columbia (APEGBC), the organization’s brand had become tired and due to rapid growth the visual and verbal identity of the brand had become fragmented.

Following an extensive brand analysis with the association’s many stakeholders, Twice laid out a guiding brand idea to which every element of the brand would be built around: For Ethics. For Excellence. For Progress. This idea talked to the association’s unparalleled code of ethics, their constant focus on excellence, the prestige of their professions and their pursuit of progress and peace of mind for all at an individual and societal level.

The acronym APEGBC was dropped in favor of the clearer ‘Engineers and Geoscientists BC.’ The name is accompanied by a newly defined visual identity, which reflects the association’s role as a modern, progressive regulator that works in the public interest. The new diamond logo is representative of both the natural and built world that engineers and geoscientists work within. The lower half of the diamond logo is symbolic of what lies below the surface with the upper half, reflecting the built environment that lives above the surface.

An international panel of business leaders, brand strategists, designers and educators convened to jury this year’s competition. Winning selections are for executed strategy that made an emotional connection and met strategic objectives with relevance to current audiences and prospects. REBRAND is the world's leading resource for brand transformation case examples and expertise. Celebrating 13 years of excellence, REBRAND 100 is the first and most respected recognition for repositioned brands.

In 2015, Twice, né Karacters, was named to the REBRAND Hall of FAME, a celebration of branding excellence showcasing the world’s most effective rebrand assignments and impact branding has on businesses and organizations around the world.

About TwiceTwice is the specialized brand consultancy within the integrated services offering of DDB Canada. The multidisciplinary brand consultancy excels in helping large organizations with multiple stakeholders navigate big brand challenges. Twice’s service offering includes brand analysis, brand strategy and brand experiences. The team has been globally recognized for its ability to deliver breakthrough design solutions that are founded in strategy and insight, and their work has been recognized at Cannes, in Communications Arts, Applied Arts and in REBRAND 100. For more information, visit: https://twicebrand.com/

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