Cousins Subs

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Cousins Subsis introducing two Hot Italian subs to its classic menu: the Meatlovers Meatball and the Chicken Pizzaz.

“We wanted to add two hearty and comforting subs to our menu for the winter months,” says Kim Kofler, vice president of operations at Cousins Subs. “These two Hot Italian subs offer just that. Italian meats, fresh vegetables and cheese, and zesty marinara sauce served on Parmesan Garlic or Parmesan Asiago Bread create a satisfying Italian meal no matter which one you choose.”

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Cousins Subs restaurants has established The Make It Better Foundation to improve the welfare and quality of life in the communities Cousins Subs serves.

"Cousins Subs has a longstanding tradition of commitment to the communities we serve," says Christine Specht, president and COO at Cousins Subs. "We have supported a multitude of causes and organizations throughout our 40-year history. By establishing The Make It Better Foundation, we hope we can do even more."

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Wisconsin-based Cousins Subs achieved the impossible in its newest television advertising campaign: it lured the elusive Sasquatch out of hiding. Justin McCoy, vice president of marketing for Cousins Subs, says the whole thing happened by accident.

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All franchisors want the best for their franchisees, but Cousins Subs—a Wisconsin-based deli sandwich chain with 150 stores in six states—is truly walking the walk with its recently launched Founders Program.

In an attempt to spark franchise expansion and attract potential franchisees, the sub brand has created a program that will put nearly $100,000 back into the hands of franchisees who invest in three to five–store development deals.

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Wisconsin-based Cousins Subs recently launched a new company website (www.cousinssubs.com) to coincide with its new marketing campaign, “Better Bread. Better Subs. Better Day.” The marketing campaign focuses on aggressive change and increased marketing investment, poising the company to grow by 10 percent annually.

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Menomonee Falls, Wisconsin-based Cousins Subs celebrated the Wisconsin State Fair and dedication to local nonprofit organizations with the Big Daddy Challenge on August 8.

The 40-year-old, East Coast-style sub brand charged three teams, led by Milwaukee celebrities, to compete in building and eating the infamous, 17-ingredient, 19-ounce Big Daddy sandwich in the fastest time possible.

In the end, the team led by local radio hosts Kramp and Adler reigned victorious and won $1,000 for the Hunger Task Force.

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While many quick-serve companies turn to actors or celebrities to star in their marketing campaigns, some are finding just as much success by putting their chief executive in front of a camera. In fact, new research from TV analytics firm Ace Metrix shows that commercials featuring CEOs generally outperform those that do not.

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Cousins Subs announces it will unwrap another new store in the Greater Phoenix area in 2012. Bert Greer recently signed a franchise agreement with Cousins Subs, making the forthcoming store his first location in Arizona.

The new Cousins Subs store will offer deli-style sandwiches with freshly sliced meats and vegetables, and will serve-up fries and grilled sandwiches. The new location will also feature a refreshed Cousins Subs store aesthetic and menu board.