Netflix box to support streaming from other providers

Back in May, we reported that Netflix and Roku were teaming up to launch a set-top box which would allow Netflix subscribers to stream movies directly to their televisions. It seems the US$99 box has been extremely popular with consumers and that Roku is doing their best to keep up with demand according to a Forbes article. The article also detailed an exciting revelation for current and future owners of the box.

Tim Twerdahl, vice-president of consumer products for Roku, revealed in the same Forbes article that a software update is expected for the box later this year. That update will allow the box to receive streaming content from other “big name” providers as well. Unfortunately, no specific providers were detailed, but it is assumed the providers would also maintain online movie and television catalogs which potentially could be streamed to the Netflix and Roku device.

I just have to wonder what kind of deal Roku and Netflix is plotting by adding additional providers to their box. You would assume offering content from other “big name” providers would lead to Netflix receiving unwelcome competition on a box with their namesake. I have a distinct feeling these “big name” providers will have to agree to some revenue sharing agreement with Netflix and Roku. I honestly can’t think of another reason why Netflix would open the door so easily to other online content providers on their hardware.