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Ashley Nickle

Kroger, Instacart significantly expand partnership

Photo courtesy Instacart and Kroger

Instacart grocery delivery will soon be available from more than 1,600 Kroger stores.

By late October, shoppers in 75 more markets will have access to the same-day service, according to a news release. New markets include Atlanta, Nashville, Augusta, Knoxville, Little Rock, Memphis and others.

The expansion grows the Kroger and Instacart footprint by 50%.

“We are redefining the customer experience through Restock Kroger by rapidly accelerating our customer coverage area for seamless shopping, giving our shoppers the choice of stores, delivery, curbside pickup or ship to your door,” Matt Thompson, Kroger’s digital vice president of ClickList, said in the release. “We value our Instacart partnership, and the expansion is just one more way Kroger is offering millions of our customers across America the fresh food and groceries they want, when they want them.”

Instacart

Same-day grocery delivery from Instacart is now an option for 70% of U.S. households, up from 48% of U.S. households just one year ago, according to the company.

In the last year, Instacart has signed new deals with Albertsons, Aldi, Sam’s Club and Loblaw — in addition to Kroger, of course.