The return of PROJECT New York - PROJECT Man

NEW YORK, NY, Dec. 9 /PRNewswire/ - PROJECT is proud to announce its
return to New York City on January 16 - 18, 2011, at 82 Mercer Street
in Soho. An industry steward, fully committed to the evolution of the
contemporary fashion industry, PROJECT is transforming the tradeshow
experience with innovative and inspirational concepts designed to
evolve its existing business model.

With its return to New York, PROJECT will reveal its first-ever brand
development collaboration. PROJECT has joined forces with tastemaker
and designer, Darren Romanelli of DRx, The Real McCoys, the legendary
Japanese authority on all things Americana, and King Features Syndicate
to create a high-concept menswear collection inspired by America's
longest running newspaper comic strip Beetle Bailey. The limited
edition product line is inspired by Americana themes and is an
extension of the on-going military trend so prevalent in menswear
today. It will include Beetle Bailey concept merchandise, as well as
exclusive pieces from Darren Romanelli's design archives. The
collection will be unveiled at PROJECT New York with a Beetle Bailey
retrospective and a special appearance by legendary cartoonist Mort
Walker, creator of the Beetle Bailey comic.

To reinforce PROJECT's desire to build community and inspire, PROJECT is
dedicating space to a fully immersive creative experience. As seen
through the vision of PROJECT, we'll translate what defines the
quintessential, iconic American male by documenting his existence
through artistic installations: Fashion, Grooming, Sex, Sports &
Fitness, Travel, Music, Technology, Art, Cinema, Literature, Politics
and Home. Furthermore, the overall show space will include lounges,
computer stations with city guide content provided by Flavorpill, an
Organic Avenue juice bar, coffee from Intelligentsia, and a unique food
experience curated by New York's own Hester Street Fair.

PROJECT is committed to supporting emerging brands and local business
and will showcase this dedication via its first Pop-Up store, "Made In
New York". PROJECT has selected innovative, design-centric brands that
reinforce the lifestyle of the PROJECT Man and the PROJECT
brand/retailer community. Featured collections include Bowery Lane
Bicycles, Joya, Silver Lining Opticians, David Hart, Occulter by Black
Sheep & Prodigal Sons, Ernest Alexander, Windowfarms and ETWAS.

"We are putting a stake in the ground," says Andrew Pollard, President
of PROJECT. "We need to move past the traditional trade show format to
create an experience that not only drives commerce, but inspires
excitement and better reflects the fashion industry. Fostering notable
talent and design through honest narrations and collaborations, PROJECT
New York creates a simple dialogue as THE voice in contemporary culture
that people understand and connect with emotionally. As we assemble
things people love, we establish credibility through smart, timeless
choices while pushing tradition to a new place without undermining it."

About PROJECT:
Launched in 2003 and held bi-annually in New York and Las Vegas, PROJECT
is the world's preeminent contemporary and denim event. PROJECT
features the most directional brands and attracts the most influential
retailers in the global marketplace; uniting them in a dynamic and
community-focused atmosphere. For more information, please visit www.projectshow.com.