Lindsay Rowntree

Head of Content

Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay

When looking for results, programmatic advertisers must work closer to their supply partners as they have a level of control that, probably, they don’t know is available for their digital strategies, writes Julian Saconi (pictured below), sales director, Scroller Ads.
Programmatic is a complex space. Savvy marketers are actively looking for the latest technologies to plug into their delivery stack. The right DSP, good data partners, verification, and measurement add-ons. Accessing and scaling inventory to the target audience always requires [...]

According to eMarketer, adults in the UK will spend 2 hours and 7 minutes on their smartphone in 2018 – 37% more than the average time spent on desktops and laptops. Within this context, apps account for 82% of total time spent on mobile devices. Writing exclusively for ExchangeWire, Stephen Upstone (pictured below), CEO, LoopMe explains that, in 2018, brands will have not one, but two challenges on the mobile frontier: harnessing the true value of mobile, and [...]

There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor awards category – was Dan Dawson (pictured below), CTO, Grand Visual. Digital outdoor experts have reason to rejoice; Dawson’s article, published on ExchangeWire last year, caught the eye of the organisers of Cannes Lions, and it seems some positive changes [...]

Have you ever heard of in-transit media before? If you’ve noticed digital advertising while travelling by air, rail, coach, or at sea, then you’ve probably noticed it without realising. But how is this advertising delivered and how is it targeted to be relevant to passengers? Enter Inadvia, the programmatic video advertising trading platform for in-transit media. ExchangeWire speaks with Inadvia’s co-founder, Tim Letheren (pictured below), about what in-transit media is, and how Inadvia is changing the way it’s monetised and [...]

There is a lot of chatter about blockchain these days, but what can blockchain technology actually do for the advertising industry? What are its general applications in the real world? Fighting fraud? Disinformation campaigns? Content monetisation? Will this really help the media supply chain, and how?
How long until we start seeing some steak added to the hyped sizzle? What do people need to understand/learn and what are the challenges businesses will encounter along the way?
We asked [...]

Email doesn’t have the best reputation in the advertising industry. However, is that unfair? Speaking exclusively with ExchangeWire, Brett Wagner (pictured below), general manager APAC, Movable Ink explains why the format certainly isn’t dead, still has a lot to offer advertisers, and why APAC is leading the charge on global growth of email marketing.
ExchangeWire: It seems that every year we hear that email is dying or dead. Why is email still a viable channel in 2018, especially for [...]

Today (20 February), PubMatic released its fourth Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during last year’s final quarter. Key highlights include the global opportunity represented for mobile video, and a robust premium on eCPMs from mobile PMPs versus the open marketplace.
By analysing the flow of digital impressions through PubMatic’s platform, the report identified six key trends. Mobile web header bidding began to reach maturity, with [...]

A class action UK lawsuit is being mounted against Google, which stands accused of unlawfully harvesting personal data from 5.4 million UK users by bypassing privacy settings on their iPhones. This was allegedly accomplished over several months in 2011 and 2012, when Google placed ad-tracking cookies on the devices of users of the Safari browser, which is set by default to block such cookies. It has become known as the ‘Safari Workaround’. Writing exclusively for ExchangeWire, Mark Weston, head of [...]

What value could social data add to programmatic buying? Writing exclusively for ExchangeWire, Jeff Marshall (pictured below), CrossInstall’s co-founder and CEO and a mobile gaming and advertising industry veteran, discusses why DSPs are adding to their programmatic offerings with social buying and how robust social data sheds light on the possibilities increased programmatic audience data can offer.
Demand Side Platforms, or DSPs, rely on behavioural data to know more about consumers so that they can improve their targeting. Social platforms [...]

Much is to be said about the new wave of buying and selling throughout the greater digital ecosystem. As e-commerce continues to transform the way businesses and retailers alike generate income, the industry must look to divide programmatic buying into two segments with different directions and futures, writes George Levin, co-founder and CEO, GetIntent, exclusively for RetailTechNews.
The first segment to focus on is in regards to brand awareness. As brands’ budgets continue to skyrocket, with respect to digital advertising, [...]