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Digital

Empowering marketing in the digital age

Technology continues to reshape consumer behaviour and redefine the business of marketing. Marketing insights need to reflect this newly dynamic, real-time environment: research that harnesses the opportunities new technology and data bring and actionable insight to help you succeed.

At Kantar TNS, we constantly invest in new technologies and data sources to improve the depth and value of our research. We complement our core research offer with social media insights, mobile methodologies, behavioural data and partner with forward-looking consumers via online communities, to take consumer understanding to new levels and ensure that marketing insight keeps pace with digital life.

We provide clear guidance on integrated marketing - how best to leverage digital in the context of traditional media. And we invest in the world’s most comprehensive study of digital behaviour to keep in touch with changing consumer lives to help you make the decisions that will grow your business.

With socialTRI*M we help you make sense of the wide-ranging conversations your customers are having on social media, and marry this with survey data to help you make the decisions that will build profitable customer relationships.

Our dedicated social media analytics framework tracks online reputation across the most dynamic digital channels, with real-time analysis of social media content during speeches and TV appearances, identification of key channels, topics and communities, and triangulation with polling and macro data.

AdEffect is a campaign post-testing tool that goes beyond creative evaluation and simple ad metrics to reveal the contributions of each channel (traditional and digital) and their synergies, providing clear recommendations on optimising both creative and media mix.

How we’ve helped our clients

Developing mobile-first surveys with Google

The issue

As part of the Consumer Barometer study, Google engaged TNS to build a multi-wave, mobile optimised survey in 56 markets.

Approach

We created a mobile-first, device agnostic survey to embrace the challenges of small smartphones screens.

Insight

The study provided Google with the insights needed and best practice guidelines for creating mobile-first surveys. It also proved that shorter, smarter surveys can provide rich content.

The impact

There were 50% fewer drop-outs than previous surveys and no complaints from 150,000 respondents. The study is a true partnership between client and agency, cementing our standing and reputation with Google.

Jochen Vandenbossche

Dominique Vercraeye

The connected world has pushed touchpoints to the centre of the planning universe. From acting as brand builders to sources of insight, touchpoints represent the biggest challenges and opportunities facing marketers today.