Corporate Boards, CEOs, CFOs, consultants, investors and academics are all interested in the question of – if and how corporate reputations create financial value for companies. To date, much of the research that tests the claim that a good corporate reputation directly creates such value has produced conflicting findings. This paper illustrates how a good corporate reputation can enhance the market value of a company. This discussion also suggests that it is premature to try to put an accurate financial value on a company's brand/reputation.Corporate Reputation Review (2006) 9, 134–143. doi:10.1057/palgrave.crr.1550017

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Document Type: Research Article

Affiliations:
1Australian Graduate School of Management, University of New South Wales, Sydney, NSW, Australia