Amy McGrath

Still Bisexual

The aim of this project was to develop an appropriate event brand identity for bisexual-specific events for DIT's LGBT Society. The solution had to be unique within the foray of LGBT representational organisations in Ireland and abroad, and it had to help the young, bisexual minority in DIT establish itself as worthy of recognition within the student body. Studies found that more needs to be done to integrate the LGBT community with its quiet bisexual majority. A number of touch-points explored include posters, murals, badges and social media placement. These were chosen for the LGBT Society, and for the community, to produce better communication with bisexuals beyond word-of-mouth and outdated assumptions.