You were more than likely part of the ~110M around the country that watched The Biggest Event Of The Year™. In the ever shifting media landscape, there is no other vehicle that engages us Americans for 3 hours every year than the Super Bowl.

That Madden Bowl being broadcast on the NFL Network wasn't anything new - I even mentioned that also last week - but the addition of Univision Deportes is great to see. This is the 2nd eSports program for Univision after airing December's Madden Classic in LA.

The ratings will be out shortly and I'll provide an update but here's a viewership comparison:

Considering it's still very early days for competitive Madden and this was only the 2nd Major, the streaming audience wasn't bad. In fact, during the Friday Madden Bowl Finals, the individual channel had the highest peak viewership on Twitch - equal to eSports powerhouse DoTA2, more than Ubisoft's Rainbow 6 Invitational and much more than the Halo Championship Series.

The entire Madden Bowl was amazing with the Finals coming down to the wire and Chris "Dubby" McFarland taking home the belt and $75,000.

EA Sports FIFA Paris Regional Finals (Photo: EA Sports)

More interesting was EA Sports FIFA partnership with ESPN which will be the first time the network airs an eSports event on its flagship channel.

As it's already been noted, the ESPN broadcast is not only tape delayed but runs smack in the middle of the Super Bowl. Here's what ESPN aired last year against Super Bowl 50 and how it compares against eSports on TV:

eSports On TV and ESPN 2016 Super Bowl Programming (Chart: The Next Level)

It's a smart counter-programming move with very little downside. I'm eager to see what the ratings will be.