Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Kevin ryanmotivitymarketinggetwiththeprogram

"Get With The Program" by Kevin Ryan of Motivity Marketing
rogrammatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.

23.
Brand Control
Your Message:
23
Enjoy all the
features of our
Flagship® Suite.
Use our privacy
dividers,
powerports and
tray tables to
create your own
work space and
stay productive
in the air.
Photo credit: @AmericanAir

25.
Brand Control?
THE Message:
If I'm a white noise in your life, if I'm this background
voice that's comforting to know it's there, I could go a
lot farther than I ever could've gone with film. I can go
weird places with you - in the bathroom, on the bus on
the worst plane ride of your life.
You can't demand that the audience do
'appointment viewing' anymore. You have to
make it as easy and accessible as possible.
@ThatKevinSmith25