Online Lead Generation Tricks That You Need on Your Website

A visitor visits your website, takes action, a contact form is submitted, and you acquired a lead.

Lead generation is extremely crucial to the life and growth of any business. To develop, you require new consumers.

Is your website driving genuine leads to your business that your marketing team can close?

Generating leads is a marketer’s most significant goal. Yet, most businesses struggle with online lead generation through their website. They are not sure where to start, or how to start. But like all other companies, they know they want leads, better leads, and more of them.

Whether you’re looking for lead generation tips for small businesses, or B2B lead generation ideas, here are some techniques that can increase the lead generating power of your website.

Online Website Lead Generation Techniques

#1 Create Landing Pages

A landing page is a website page specially created to convert visitors to leads.

Try creating a micro landing page. It is a full-page popup that appears in response to certain user behavior, such as hanging over a piece of text or trying to click off your site. Internet users have very short attention spans, which means you have simply a few seconds to convince them to hold around and spend some quality time on your website.

Here are a few important points of a successful landing page:

Use headings that are clear, short and captivating.

Remove all site navigation and links to minimize distractions.

Make your forms interactive and intuitive. Filling long forms are annoying to type.

Show business awards and appreciation to convey that the content is helpful and the company offering it is reliable.

Also, a mobile-friendly website will help your online visibility. Converting to a mobile-friendly website can be pretty affordable, too, depending on the platform and design of your current website.

#3 Add Contact Information

There must be clear contact details on the homepage, particularly, for service businesses. Your target is to encourage visitors to reach out to you. You definitely need a contact tab in the navigation menu, but it’s also helpful to mention it in the header, footer, and the homepage.

It is also a smart idea to add a phone number to a website with an interactive phone icon fixed at the top of the page. Hot prospects, particularly on mobile devices, will prefer to call you rather than fill out a form. Make it easy for your customers to do so.

#4 Offer Benefit-Oriented Content

Create the content on how your products and services solve issues for customers. When visitors come to your website, they need to quickly understand if you have what they’re looking for, and if yes, why you are the best choice. You must get this information out instantly; if visitors can’t figure it out within a few seconds, they’ll move to your competitor’s website.

Moreover, generate content that stands out from the crowd. If your readers feel your content is awesome and helpful they are more likely to share it. This will increase the reach of your content and bring in new leads.

Furthermore, it’s important to maintain insight into who your ideal customer is and what they want. Visit your buyer personas every quarter at a minimum, and ideally every month, to make sure your information stays fresh and relevant to your audience.

#5 Install Live Chat

Live chat can help drive sales and generate leads, regardless of what business you’re in. This gives you an opportunity to talk directly with a prospect who might otherwise be reluctant or unable to call you.