How To Promote Your Company At A Conference That Will Help Increase Social Media Followers

A conference where everything goes right as far as meetings and
pitches can completely change the trajectory of a small or large
business. The concentration of people in the same industry hardly
ever surpasses that of a conference. For this reason this can be
the perfect way to build a social media following comprised of a
company’s target demographic. For custom business cards or
brochures visit https://www.helloprint.co.uk/
as this can be a great way to get followers if the social media
accounts are listed on them. This allows the social media team drum
up leads rather than post to a group of followers that have no
intention of engaging with the account. The following are tactics
that will help a company promote their social media accounts at
their next industry conference.

Engage With Other Attendees Before and During Conference

Most conferences have a hashtag so it can be quite easy to see
who is on their way or who will be leaving to attend the
conference in the coming days. This can be a great time to set
meetings or even just to banter with others in the industry.
Attendees will start following you and if you have been to the
conference before give new attendees tips. These tips can lead them
to follow you to see if you have any other tips throughout the
conference. Conferences can be intimidating for some so quelling
these fears via social media can help with the first impression
your company is making

Flyers With Account Names/Special Offers

Flyers at your booth at the conference can be another way to
drum up social media followers. Offering a discount for a follow
and a retweet can be enough to garner quite a few followers if your
services are highly sought after. The worst thing that you can do
is to have poorly printed flyers done as this reflects negatively
on your company. A company that cannot afford to have printing done
correctly is not a company that many would trust with their most
important projects.

Scavenger Hunt With A Prize

Setting up some kind of scavenger hunt where people have to
visit certain locations or have pictures taken with certain people
can be quite a bit of fun for participants. Releasing the clues via
social media will garner a follow of all of those that are
involved. Keep hashtagging both the conference as well as your own
custom hashtag as this can encourage those to participate. Each day
can have a different hunt so make sure to schedule out the clues
accordingly!

Comment On Presentations/Write About Lessons Learned

Commenting and quoting presenters can be a good way to spark
conversation with those at the conference and those following what
is being said there. Often times at conferences certain
presentations can have a huge impact on the way work is done in an
industry. With all of the technological advances there is going to
be far more data in presentations as collecting has become
imperative in nearly every niche of business.

Growing your business’ social media following at a conference
can be done with the above tips. Conferences are extremely
important in having your brand recognized so put your best foot
forward.