Wayne is a very likeable and genuine person. Wayne spoke from the heart about his book “Starting Something.”

“Starting Something” is a fascinating book that reads more like a novel than a business book. The story is about how Wayne and a partner started the company Neoforma, which went public in the midst of the Dot Com era.

Wayne starts the book with the lines: “I made a few hundred million… I lost a few hundred million.”

Those lines are icons of an era. In 12 words they conjure up heady images of technology entrepreneurs turned Dot Com millionaires overnight when their companies went public. And sometimes the millions disappeared just as fast as they came.

The book is set up in an intriguing way. It has many short chapters, each of which is a vignette. You can read a chapter here and there, set it down, and come back later. Bite-sized lessons about business evolve out of the chapters.