Proof66 Notes

small; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-family: Microsoft Sans Serif,Arial;">Grey Goose vodka is perhaps the pre-eminent success story in the marketing of premium and/or super-premium vodka. It was originally launched in the 1990s by magnate Sidney Frank of New York who eventually sold the brand to Bacardi for $2 billion in cash. The vodka itself is made with French wheat and distilled in the Cognac region of France. The label was acquired by Bacardi in 2004.

For all its fame, it is seldom submitted to the ratings agencies we follow.

Grey Goose Cherry Noir was first launched in 2012 and the first new flavor after some long silence in announcing new flavors. It uses a blend of natural cherries, some of which (we're assured in the press release) are handpicked Black Cherries from the French Basque country.

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080480002831

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