Business Blog, Social Media, Press Releases and more

You often need more than Search Engine Optimization services to achieve greater results than your competitors. Clipper Web Development can provide you with a Strategy for Social Media Marketing, Online Public Relations and Link-Building Initiatives.

A Business Blog is a publicly available weblog where company spokespersons share their views. It is often used to announce new products and services. Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site. Market research shows that most of the Fortune 500 companies have established weblogs.

Business blogs increase the amount of content available for both search engines and humans to consume. That translates into the potential for higher traffic, potential link-building opportunities and serves as a good reference point and industry archive. Businesses can blog to manage their reputation, build their brand, engage their customers, research the market and, of course, increase search engine optimization. Let the Clipper Web Development consulting team help you set up your blog. Our blog specialists will train you and create a plan for you to get closer to your target audience.

Social media are primarily Internet- and mobile-based tools for sharing and discussing information. If your company's resources are limited, you can utilize our experience and best practices to drive your success. It's important to have a voice in the social media community. Our consulting teams provide top-quality recommendations and can help you to:

- Set up most social media pages
- Create and set up a social media group
- Advertise on social media

Submission to industry-specific directories is an important step for a successful search engines strategy. The Yahoo! Directory is one of the largest web directories. We recommend that every business have a listing in the Yahoo! Directory. Yahoo fee: $299.
We can also recommend a few other directory listings depending on your industry.

Landing page optimization, also known as webpage optimization, is an online marketing process to make a specific webpage more relevant and engaging for your customers. Developing landing pages is critical to support your online marketing strategy. Our landing optimization consulting team can help you reach your goal from redesigning your webpage to A/B split testing steps. Studies have shown that over 80% of visitors will leave a landing page within 0-8 seconds if their attention is not captured immediately. We can put the relevant content where we know it will be read. Call for more information.

Pay Per Click (PPC) is an Internet advertising model used on search engines and online advertising networks in which advertisers pay when their ad is "clicked." Typically, advertisers bid on keywords relevant to their target audience. Although many PPC providers exist, we recommend and work with Google AdWord, since they are the largest network operators and they have implemented automated systems to guard against abusive clicks.

We offer consulting and account management services to help our clients with the complexity of building and managing their PPC accounts as well as provide assistance in conducting keywords research.

Hourly rate ($65) - Based on individual client's needs. Call for more information.

Provide you with weekly/monthly reports of your website visitors, their demographics, what keywords they used, what pages they viewed plus more detailed information.
$125 per report based on client needs.

Utilizing news and feature articles are great ways to market your products and services. They can also reinforce your online PR strategy by obtaining more inbound links. We can help you optimize the strength of your articles to conduct an organic search and submit them to articles directories. Search engines then can crawl naturally and efficiently to index your press releases.

Originally, "White Paper" was an official publication of the national government. Today, white papers are powerful marketing tools that help to influence and generate leads. We can assist you in identifying the interests of readers and present the solutions that your company has to offer. Rates are based on client needs. Call for information.

Link building is the process of creating inbound links and have become one of the most important steps for any website in order to rank
on search engines. Link building helps in creating visibility, generating traffic from relevant sites and increasing conversion.
Rates are based on client needs. Call for more information.