Global Companies, Local Innovations

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Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.The development of the Priusisthe storyofhowa number of development team
members benefited fromcolocation. ... Themajor ideas for thefinal design came
fromthe Calty Design Center in California through Toyotaa#39;s internal bid process.
Lateranbsp;...

Title

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Global Companies, Local Innovations

Author

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Dr Yasuyuki Motoyama

Publisher

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Ashgate Publishing, Ltd. - 2012-10-28

ISBN-13

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