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About ten years ago, we first reported on Johnson City, Tennessee. At that time, the community was in the process of installing fiber to improve reliability for their public electric utility. The Johnson City Power Board (JCPB) discussed the possibility of offering broadband via the new infrastructure, but they weren’t quite ready to move forward. Now JCPB has renamed itself BrightRidge and has not only started connecting local subscribers with fiber optic connectivity, but is offering 10 gig symmetrical service.

In 2017, they commissioned a fresh feasibility study to build on lessons learned from their own and others’ experiences and look deeper in the the possibilities of a publicly owned broadband utility.

Johnson City is located between Chattanooga and Bristol. Both cities have fiber infrastructure which has helped spur economic development. Being sandwiched in between these two communities requires Johnson City to be able to compete or contend with the possibility of losing employers and residents who want or need better connectivity.

The JCPB also decided in 2017 to change their name to BrightRidge; they remain a “not-for-profit, local power company.”

Johnson City Power Board (JCPB) in Tennessee began considering expanded uses for its fiber-optic infrastructure way back in 2009. After several stops and starts, the community is on track again, having just commissioned a Fiber and Wireless to the Premise (FTTP) Feasibility Study.

A Long Road

In 2009, when the municipal utility was installing fiber to substations they reviewed the idea of offering broadband to businesses and residents. Ultimately, they chose to focus on smart-grid development and save possible telecommunications offerings for some time in the future.

This isn’t the first time the community of 63,000 has commissioned a feasibility study. In 2011, community leaders took the results from a study and decided a public-private partnership was the best route. The community is located between Bristol, Virginia, and Chattanooga, Tennessee - both communities with municipal fiber networks that have seen upticks in economic development. Competing for new businesses and retaining the ones they already have could not have been easy while sandwiched between the two communities with high-quality connectivity.

As part if the study, JCPB has launched surveys on their website for residents and businesses; they’re also making the surveys available through the mail. JCPB is asking the community to complete the surveys before the end of June.

Over 1,000 communities nationwide have undergone similar evaluation processes and benefited from the information obtained from these types of surveys. Survey results have enabled key decision-makers within these municipalities to make more...

We have been watching Johnson City, Tennessee, examine its options to improve broadband options in their community using extra capacity from fiber-optic investments for smart-grid implementation. Johnson City has been looking for a partner that would offer services to local businesses and perhaps residents.

We were concerned about that approach as a private-sector partner may be interested only in finding the most lucrative high-margin customers rather than seeking ways to serve the whole community.

We are now relieved to learn that Johnson City and BVU Authority have made an initial agreement and are working toward a final contract. BVU Authority originated in and continues to be based out of nearby Bristol, Virginia.

BVU Authority should be an excellent match as they provide excellent business services (they are tremendous pioneers in this regard) and have a focus on serving the community as a whole. BVU Authority's investments in southwestern Virginia have led to strong job growth and we expect them to have similar success in northeastern Tennessee.

Johnson City lies between Chattanooga and Bristol (Virginia), two communities with advanced next-generation networks that have created significant economic development.

According to a feasibility study by the utility, the third-party vendor approach would give the JCPB the best return on investment, balancing low risk with possible profits. The Power Board would provide the “backbone,” while the vendor, working under JCPB’s brand, would provide the “last mile” services and equipment to the commercial customers. The utility’s telecommunications division would be self-sustaining, and have absolutely no effect on electric rates.

This seems similar to the approach of Lafayette, Louisiana almost 10 years ago. Lafayette eventually decided to build out the network to residents and all businesses when the ISPs using its network were not able to use the backbone to expand to serve everyone (the economics of building last mile fiber-to-the-home connections rarely coincide with private sector goals of maximizing short term returns).

Judging from their projections, Johnson City does not need to hit particularly ambitious targets:

To reach its revenue and return on investment projections, the JCPB would need to capture about 20 percent of the area’s total market for data services, about 15 percent of the market in phone services, and about 5 percent of private data services over five years, based on a market of 3,000 commercial users.

However, even those modest goals will be difficult unless they find a good, trusted partner. Most public power utilities have the trust of residents or businesses -- that trust may not extend to whoever they work with.

Two years ago, we first wrote about the Johnson City Power Board considering using its fiber-optic network to encourage economic development and create more broadband competition. Last year, we again saw them examining their options, with a recognition that DSL and cable are not enough for economic development when Chattanooga and Bristol are so close by, as well as other publicly owned FTTH networks.

The decision on the third-party vendor approach stems from a feasibility study by Kersey Consulting, a firm that offers broadband consulting to municipalities and public utilities. The study began in July, and examined three models the JCPB could use to offer the services: having the JCPB be the retailer; leasing the extra fiber capacity to another company; or bringing in a third-party operator to provide the network access electronics, customer support, billing services, etc.

Working with a third-party vendor gives the JCPB the best return on its investment, balancing low risk with possible profits, said JCPB spokesman Robert White. The Power Board would provide the “backbone,” while the vendor, working under JCPB’s brand, would provide the “last mile” services and equipment to the commercial customers.

The article uses these numbers, but they don't seem to make a lot of sense to me on first glance:

Initially, according to the feasibility study, the Power Board would most likely make a capital investment of $1.5 million over five years, which could include installing more of a fiber backbone to reach businesses if needed. On the flip side, revenues from the extra service could reach $1.3 million over 10 years, depending on...

As with so many other communities that have only "high speed" cable and DSL options, people are recognizing the importance of broadband on economic development. Local Business leader, Joe Grandy, is the focus of this article:

“Economic development is part of what we’re charged at the Power Board with accomplishing. If the current (broadband) infrastructure is not sufficient to allow economic development to grow this market, something needs to change.”

If the private sector either isn’t willing or isn’t able to create adequate infrastructure, Grandy said, “then an entity such as the Power Board may need to.”

Tennessee cities without publicly owned networks may find themselves in an even tougher bind than similar communities elsewhere. With Jackson, Bristol (TN and VA), Chattanooga, Pulaski, and others, businesses do not have to move far for great networks run by the local public power company.

Grandy, though, “doesn’t think there’s any question” that the Johnson City area will reap the whirlwind, economically speaking, if it fails to scale up local broadband capability. He has been involved in the recent search for a CEO to run the metro area’s new Economic Development Council, and a half-dozen candidates who visited early this month made it abundantly clear that broadband capability is as important an issue today as dependable electricity was 80 years ago.

Public power transformed Tennessee. Publicly owned broadband may be necessary to keep it transformed.

Johnson City, Tennessee, is considering the pros and cons of expanding the fiber network its public electrical utility is installing to connect substations in order to improve grid reliability. They may follow the example of many other Tennessee public utilities that have offered broadband services to residents, creating competition in a sector sorely needing it.

They will need to speed the process along if they are going to get any stimulus money - many communities have been considering these options for longer and are ready with plans.

Undoubtedly, they were comparing the costs of building a public network against the costs of leasing services for one year. Johnson City was smart to rebuff them and pursue owning the fiber - companies like Charter and Comcast don't make a profit by offering fair prices on connectivity (in fact, Charter is still bankrupt despite overcharging for its slow broadband speeds). Communities that own their fiber (regardless of whether they offer retail services to businesses and residents) find that they get better services at lower costs than when leasing connectivity.

These cable companies in Tennessee are brutal - they abuse the courts with frivolous lawsuits (that are frequently thrown out at the first opportunity) and invent data to suggest public ownership is a poor choice. Ultimately, Johnson City Power Board will have to choose what makes sense based on the numbers, not on fearmongering from companies that are just trying to protect high profits protected by a lack of competition.