A museum of modern advertising as a window into consumer culture

Tarp-Surfing: The Next Big Thing?

Kids are so clever. Why go surfing when you can just use a skateboard and a blue tarp, and get basically the same effect? I say its not a real sport unless you can take off your shirt, but props for being original.

Apple even jumped on this bandwagon, putting some tarp surfing in their new iPod ad:

Originality these days is so hard to come by. In advertising as in art, often originality comes out of doing the same thing as ever; just different.