Because Apple now makes its money from selling trendy stuff that costs a lot more than the competition but you're not cool unless you have the Apple version (ipod - every other mp3 player in the world thats way cheaper/iphone - every other smart phone in the world thats way cheaper most of which don't have gay many year contracts with raping monthly fees - ibook/most all pc laptops that are cheaper and do the same damn thing).

if Apple would sell their products on the same prize as the others, the products would lost their magic and people start to think about buying something else than Apple, because it's not the most expensive, so it could be there's something which is better than Apple, but if it's the most expensive it should be the best choice, they think

but Apple also have some products what others don't, like the MacBook Air & iPad

and it's also a funny thing, if i want to buy an Apple product in my country i only can do that for ~1,5x prize than it costs in the States, so i don't do that very often , i buy only iPods, since they released the first generation of Shuffle (when portable CD players were most common than mp3 players), i can't imagine myself with any other mp3 player than iPods (i have nanos, shuffles and i love them), i can't explain it, but they have something (soul? - the last generation talking shuffle ) what other mp3 players don't

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