2. Documentaries on some of the most pressing issues of the day - incarceration, immigration, interfaith, taxation. These documentaries have given goodwill Christians a positive footprint on the TV world and are widely used in churches as moral education tools.

7. Almost every day, EthicsDaily.com has a column to help improve church leadership. These insightful and practical articles encourage and equip churches.

8. EthicsDaily.com works tirelessly to connect global goodwill Baptists through articles and social media such as Twitter.

9. In an age of information overload, EthicsDaily.com is aware that church leaders can't read every report, follow every cultural trend, keep up with all moral statements. So, we provide news briefs summarizing the most important and relevant publications.

10. EthicsDaily.com equips, informs and connects goodwill people of faith. We provide one more tangible result. We offer a robust, positive, centrist moral witness in a deeply polarized world.

I hope this list is convincing enough for readers to make an online donation.

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Robert Parham is executive editor of EthicsDaily.com and executive director of its parent organization, the Baptist Center for Ethics. Follow him on Twitter at RobertParham1 and friend him on Facebook.