Samsung Electronics and KT, announced that the first commercial eMBMS (evolved Multimedia Broadcast and Multicast Service) will be made available to KT's LTE subscribers using the Samsung Galaxy Note 3.

Samsung partnered with KT to provide its eMBMS network equipment and solutions in support of the service?s rollout. eMBMS is a new LTE technology that enables multiple users to simultaneously enjoy HD quality video.

The first LTE eMBMS, 'Olleh LTE Play' service, is powered by Samsung's network equipment solutions and has been adapted to KT?s LTE network. To access the service, Galaxy Note 3 users will be required to download a software upgrade. The new LTE eMBMS service can be enjoyed through the KT Olleh mobile IP TV application.

Samsung claims that LTE eMBMS can serve a large number of subscribers simultaneously without delays or disconnection, just like radio or DMB (Digital Media Broadcasting) services. It also offers significantly higher quality video than standard DMB, while mitigating congestion in the operator's network. This new technology can be particularly useful for densely populated areas such as sports stadiums or concert halls, where it can provide subscribers with access to multiple broadcast cameras at various angles without delays or disconnection.

In an effort to commercialize LTE eMBMS, Samsung and KT have worked together to develop network equipment and device solutions. At initial stage, the two companies have showcased the LTE eMBMS technology service at Mobile World Congress in February 2013.

Samsung plans to further strengthen its partnership with KT through joint marketing campaigns and will actively explore partnerships with global mobile operators to promote LTE eMBMS solutions including network equipment and devices.