FISH Technologies, LLC announces partnership with International Speedway Corp to pilot new interactive RFID fan engagement program for Homestead Miami

Dallas, TX, Nov 13, 2012 (PRWeb.com via COMTEX) --
Fish Technologies and International Speedway Corporation, creators of the world's most interactive technology systems for experiential environments, today announced the deployment of a new fan engagement program set to pilot at NASCAR's season finale championship race, the Ford EcoBoost 400, at Homestead-Miami Speedway on November 18, 2012 at 2pm.

Each fan visiting the midway will have a chance to receive a branded RFID-enabled credential that will be "activated" by associating with either their email or Facebook accounts. Once activated, this credential collects NASCAR content for fans, enters them in special promotions, and allows them to share experiences through Facebook- including photo posts, likes and check-ins.

"This program provides an incredible fan experience and may ultimately be further extended to other ISC Events. Our plan is to continue to improve the fan experience by providing exciting ways for fans to interact with each other, the sport and the speedway," said Jim Cavedo, Senior Director of Consumer Marketing, International Speedway Corporation. "Once we create mass adoption, we can extend these benefits to include partners and sponsors and helping everybody involved in the race day experience to benefit."
FISH has a long history of supporting brand activations in the NASCAR space and aims to develop a system that drives more value and actionable data.

"We now have the ability to organically create brand impressions by automatically sharing experiences through various social media outlets. When a fan taps their credential, we can automatically share that interaction through social media - exposing all their digital community of friends and family to the NASCAR experience," said Michael Gilvar, CEO, FISH Technologies. "Brands can expect over a million impressions for every 1,000-fan engagements. The numbers we could achieve at NASCAR, and the potential value for the brands is truly staggering".

This year's experience focuses on live events at the NASCAR Championship Drive festivities on South Beach in Miami Beach, Fla, on November 15 and 16, featuring a free concert staring Daughtry and Frankie J.