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2Relating to the time before a period when goods are sold at reduced prices.

‘the presale price’

‘Put an item down in price for a while then instead of removing the special offer and showing the old presale price, simply put a new, higher price on the item.’

‘According to the OFT, these chains have been inflating pre-sale pricing far beyond what products were ever sold for.’

‘Under Trading Standards rules, pre-sale prices should be the last price at which goods were offered - and the goods should have been at that price for 28 consecutive days in the previous six months.’

‘Take a healthy degree of scepticism with you if you're shopping this weekend, ignore the pre-sale price on 'was £xx, now £xx' discounts and make your decision to buy based solely on what you'll pay now.’

noun

A sale held or made before an item is made generally available for purchase.

‘we bought our tickets through a presale six months prior to the concert’

mass noun‘the product is available now for presale’

‘Tickets will be available to the public on Saturday, but will also be up in a presale beginning Wednesday for all shows with the exception of gigs in Toronto and Ottawa.’

‘The Sidekick LX 2009 is available for presale now, and will be available on May 13 for $200 in a dark gray or maroon color.’

‘I'm not eligible for the presale.’

‘Tickets officialy go on sale at 7 am on Friday but hundreds of thousands were sold during an 18-hour presale earlier in the week.’

‘The product is available now for presale on Amazon.com and will ship when it is widely released.’

‘From Thursday 3rd there will be a presale of tickets to registered fans at the website.’

‘"The fact that we got so many pre-sales for Saturday is an indication about how much the region has embraced the event."’

‘My friend (an even bigger fanatic than myself) bought our tickets through a presale six months prior to the concert.’

‘There is a current presale if you are on the getlive mailout.’

‘There's an internet presale on Nov. 1 and the general onsale date is Nov. 5.’