General Manager Mark Andrews said: 'By working towards certification we felt that we were not only taking steps to ensure that we were running our business in the most eco-friendly way possible, but also that we were recognised as doing so within the industry.'

As well as developing business with existing clients, ColourWorld has won new customers on the strength of its chain of custody certification. Mr Andrews added, 'Like us, our customers take environmental issues seriously. We want to empower them to make socially and environmentally responsible purchasing decisions by giving them an eco-friendly print solution.'

There have been additional benefits for the company, he said. 'Interestingly, the certification process has helped to streamline our stock acquisition and storage processes. It has also given us a positive message to promote to our suppliers and to local people.'

The £3.2 million turnover company, based in Winchester, can design and print a whole range of marketing products, including brochures, direct mail, flyers, leaflets, posters, business stationery, exhibition graphics and websites, as well as copying services and lithographic printing.