Features

Top Picks for You

Real-time machine-learning platform learns from explicit and implicit feedback. Collection of different algorithms: similarity, CPI, demographic, clustering. Tracks performance of different algorithms for testing / feedback. Can automatically cycle through different algorithms based on user behavior, choosing the best algorithm for the current situation

Predictions

Machine-learning algorithms provides users a personalized % chance they will like an app or game. Each user has 40+ prediction factors based on user's behavior and installed games & apps. Factors and personalized % chance are dynamically adjusted on-the-fly, adapting to the user's actions

Dynamic List

Recommendation system can find apps similar to a given app (or set of apps). Provides focused recommendations matching an app's profile. Can be combined with user factors to personalize results, enabling new methods of content discovery.

Search

Full text search against app titles and descriptions. Many filters available including: category, price, rating, maturity, TV support, social. Many sort orders available including: popularity, rating, time on market, social. Search results include the predicted rating (customized for the user)

Sentiment Analysis

User reviews are crawled and analyzed to determine user sentiment. Overall review sentiment is shown as an easy-to-read gauge –much easier than reading countless user reviews, Words with high emotional content ("love", "addictive", "boring")are extracted and displayed to the user. Tag cloud provides a stronger and more emotional representation of user sentiment than a numerical value (such as Google Play rating).

App Stores

App repository extracted from third party app stores. Support for multiple app markets (e.g., Google Play). Localization support for all locales offered on Google Play. Both periodic and on-the-fly content crawling.

Manager

Game usage and management. Track installed games. Proprietary algorithms used to identify game sessions across multiple devices without SDK integration. Personal dashboard: user insights and statistics. Fast and easy way to see the games you play the most. Rate your games. Bookmark games for future installation.

Social

Facebook and Google+ log in. Friend lists such as: See what your friends are playing, Browse the games your friends like, Facebook feed support, Location awareness (System can determine games being played near you)

Pay only for quality installs

Limit your risk by only playing for new users who have installed and opened your game (Cost Per Install). We never incentivize users to install games.

Quick and easy setup

No SDK Integration needed. Simply register your game or games and begin tracking through your Google Analytics dashboard. No banner or advertising assets needed. We send users directly to Google Play for download.

Advanced targeting solution

We expose your games to users who will play your games. No phantom installs or incentives, we target your apps based upon our unique matching technology.

Frequently Asked Questions

Q. Do I need to download an SDK to start promoting my app?

No add-ons or 3rd party software needed. We use your Google Play assets to promote your app and drive users to download in Google Play. Use Google Analytics for tracking or discuss other tracking options with your campaign manager.

Q. How do I pay for a campaign?

All campaigns can be pre-paid within the developer dashboard using PayPal. Please email adops@hookedmediagroup.com for assistance or to discuss other payment options.

Q. What am I charged per install?

Each install is $0.50. You can adjust your pricing higher if increased daily install volume is needed. A dedicated campaign manager will review your pacing and discuss options if needed.

Q. How can I track my installs?

You can track your installs within our developer dashboard. If you are integrated with Google Analytics, you can identify the installs from Boomerang using source "Hooked" and medium "Toro".

If you have any questions on how Boomerang delivers installs, how we can help meet your marketing needs, or need additional information please contact us at: adops@hookedmediagroup.com.

Press

Recent press

"By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible"

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Team

About Us

Hooked Media Group entertains millions of people daily through our suite of online and mobile app services. We make game & app recommendations to players based on preferences, game play statistics and social/interest mapping. We help developers distribute, enhance and monetize their games and apps on the web, mobile devices and tablets.