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This course is for

This course is specifically designed for students aspiring to land a coveted role in Digital Marketing, and business owners/startup founders who need to scale their marketing operations for success.

But don’t worry, there are no prerequisites to enrol. We welcome students from all levels and professional backgrounds.

This course is ideal for:

New students who want to learn marketing and acquire a job quickly without going to uni/college

Traditional Marketers, Digital Marketers or Content Marketers who want to build skills in growth, data-driven, and experimental approaches to unlock constant cycles of growth through all phases of the sales/product funnel

Entrepreneurs / startup founders who need to validate their business idea, launch their startup, or grow their business

Small businesses owners who need to scale their marketing operations for success, without needing to invest in overheads or external teams to grow

Communication professionals who are keen to get up to speed quickly with the new digital landscape and target digital-first natives

What you’ll learn

Overview of the digital marketing landscape
» What is digital marketing and how companies use it to achieve objectives
» The history and evolution of marketing into digital marketing
» Overview of digital marketing channels
» Key marketing principles

Social media marketing channels
» Understand the different communication platforms available and their functionality both individually and when used in combination

Paid social media marketing
» Learn best practice and strategies to reach prospects and customers on social media platforms
» Understand how to build a strategy tailored to your needs based on how platforms operate, what to spend, and how to measure results

Facebook ads
» Learn how to drive awareness and leads by advertising on Facebook, Instagram and Messenger
» Explore the different Facebook ad types and targeting options
» Understand how to run campaigns, measure campaign results and control your budget

Programmatic display advertising
» Understand programmatic advertising and real-time bidding
» Leverage algorithm-based technology to buy digital advertising space on display ad networks
» Identify common types of ad placements
» Explore techniques to get the most accurate ad placements in the fastest time at the best price

Video display advertising
» Leverage YouTube ads to reach more customers
» Learn best practice in the deployment of video ad placements
» Understand who your most valuable customers are and reach them with relevant and effective messages

Get a solid understanding of the product, business and customer
» Marketing funnel and customer stages
» Customer research and customer journey
» Competitor and market research
» Product research
» Using channels for different funnel stages

This phase is a unique opportunity to hone your hands-on experience and demonstrate your competency on real live projects. Working in groups, you’ll use the frameworks and tools that you’ve learnt in the previous 12 weeks to solve real digital marketing challenges and deliver on two unique client briefs.

In the first six-week project, you will develop a strategy, campaign tactics, channel recommendations and implementation plan to build brand awareness for a small startup business with little to no existing digital presence.

On the second project, you will create an optimisation strategy for a small to medium-size business with an existing digital footprint. You will conduct research and offer tactics to increase brand or product awareness and conversion rates.

Receive comprehensive career guidance and support for up to 24 weeks. At this point of your learning journey, you’ll have the skills and practical experience of a versatile Marketer. It’s now all about landing a job that you are passionate about.