Watch Out, Google: Yahoo Strengthens OpenTable Integration

Yahoo seems more determined and serious than ever to compete with Google.

Shortly after the search engine and online web portal entered into a new partnership with online review site Yelp last week, new reports indicate that Yahoo is continuing its local search push by more deeply integrating content from OpenTable into its local search results.

This includes displaying more prominently OpenTable’s aggregated restaurant reviews, ratings, and reservation options into Yahoo’s search engine results pages. Restaurant star ratings and reviews appear as part of the results for local search queries on Yahoo; alongside these is a sidebar for other types of local information: address, phone number, website link, directions, menu, and an option for making online restaurant reservations.

Check out the pretty new look in the screenshot below:

What makes this different from the Yelp-Yahoo deal is that OpenTable has long been an information provider for Yahoo. Industry observers and sources say, however, that the move to strengthen OpenTable search integration is part of Yahoo’s local content redesign, as well as of broader efforts to invest in search technology.

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.