Intoxicating Liquors FAQ 12

May a pizza parlor with a class "B" beer license deliver beer with pizza deliveries?

The answer is "yes" IF the sale of the beer actually takes place on the licensed premises,
rather than off premises. Wisconsin law forbids place-to-place
deliveries, where the sale and delivery of alcohol beverages are made
concurrently. With limited exceptions for catering, section 125.272
states that retail licenses issued under s. 125.25 and 125.26 authorize
“only face-to-face sales to consumers at the premises described in the
retail license or permit.” That statutory language would prohibit a
sale situation where someone calls and orders pizza and beer for
delivery and then wants to pay over the phone or upon delivery. Thus, a
pizza restaurant holding a retail license may sell alcohol beverages to
customers only if the sale is consummated on the licensed premises, with
the buyer and seller both physically present at the time of sale. This
means the customer would need to stop at the pizza store to purchase the
beer and the pizza and then go to the delivery location.