The Ariston Comfort Challenge

A global Integrated campaign made of several pieces of branded content for different screens and fruition modes: a tv documentary, a 6-episodes webserie, social, print, outdoor, event and much more. A 18-month work in which we brought comfort to one of the most remote and cold places in the world, in which researchers spend months studying the effects and the solutions to climate change.
Produced By: Indiana
Executive Producer: Karim Bartoletti
Director: Tobia Passigato
DOP: Giacomo Frittelli
Agency: JWT Milan

A global Integrated campaign made of several pieces of branded content for different screens and fruition modes: a tv documentary, a 6-episodes webserie, social, print, outdoor, event and much more.