INSTANT MBA: "We Need To Throw Out The Old View Of Ourselves And Our Companies"

"As entrepreneurs, we have to stay agile and light on
our feet. Periodically, we need to throw out the old view of
ourselves and our companies, the way we always did it -- and
reinvent. Refining our brands is a constant imperative.

And clutter blurs clarity. That means we have to let go of
anything that drags us back to some old idea of ourselves or our
companies."

Blanke was global head of public affairs for Avon products before
she founded executive coaching company Lifedesigns. She believes that
leadership is an attitude, and has some extra advice for female
business owners delved from her experience as the youngest senior
VP ever at Avon:

"Speaking of brands, don’t forget to let go of thinking
that everybody has to love you. Think about Martha Stewart or Oprah or Ina Garten
or Cher … or Lady Gaga. Some people love ‘em, some don’t. Here’s
a fact: If enough people love you, the ones who don’t, don’t
matter!"

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