Guests enjoy samplings from local restaurants during the 2013 Eat Lafayette Kickoff Party in the Frem Boustany Convention Center at the Heymann Center in Lafayette.

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How you measure the success of this year's EatLafayette campaign may be a matter of perspective.

Ben Berthelot, executive director of the Lafayette Convention and Visitors Commission, said the campaign was a winner before it started in mid-June. That's because 71 local restaurants participated, up 18 from the previous year.

For Kelly Strenge, in charge of LCVC's public relations, it might rest in how much the word got out. The campaign's website reached 22,282 people in the U.S., for example, and even trickled to distant lands like France, Australia and Indonesia. ...