Fuerte: Amplifying the Impact of a Shirt

By Erik Reagan

Last week we announced the Fuerte t-shirt, our effort to raise relief funds for the still-suffering people of Puerto Rico. The response to the t-shirt sales and social noise have been really encouraging. It has us more excited than ever to keep up the giving.

In an effort to maximize our contributions, Focus Lab has pledged to match up to $5,000 in sales. On the heels of that decision, we wondered if there were others out there who would want to contribute to the cause. We reached out to our friends and peers offering them the opportunity to join us in donating matching funds to UNIDOS. And, once again, the response has been overwhelming, with more than 10 organizations having pledged an additional $17,000 to date.

We will continue to keep this list updated as new matching commitments are made.

As caring bystanders, it’s easy to feel helpless or to wonder how much impact one person can have on such an overwhelming amount of suffering. We now know the magnitude of our combined efforts. If you want to be part of something special, and let our fellow Americans know that we still care, we have two ways you can do that: