Emteq tracks facial expressions to mirror moods in virtual reality

September 9, 2016

With $1.5 million of seed funding and an unparalleled facial tracing technology, Emteq is positioning its “Faceteq” product to enhance not only gaming and social apps but also Facebook’s upcoming VR platform. The technology tracks movement through electronic signals from the faceplate of a VR headset using techniques, such as electromyography (EMG), heart rate, and more. Faceteq can register other facial movements under the VR headset, also. While Emteq is not the first company in facial tracking technology, it may certainly be one of the most advanced. So far, camera-based tracking systems have been unable to achieve Faceteq’s level of functionality. Emteq co-founder and CEO Graeme Cox asserts, “Our machine learning combined with facial sensor technologies . . . literally enables your computer to know when you are having a bad day or when you are tired.”