HI, I’M MARTHA.

I'm a Creative Director and Product Designer working in Boston.

ABOUT ME…

I'm a design leader and creative strategist with over a decade of experience in digital product work. I have a proven track record of leading successful design engagements, working closely with clients to make sure that their business goals are met while creating stunning user experiences in the process. I value clean, purposeful work, and bring pragmatism and user empathy to every project I touch.

Diabetes Activity Planner

A a global pharmaceutical company enlisted Intrepid to design and develop an app that would help people living with Type 1 Diabetes to exercise more safely and with increased confidence. Studies show that regular exercise allows people living with Type 1 Diabetes to lead a healthier life, often drastically cutting down on the amount of insulin they need to take.

Retirement Portal

In the fall of 2018, I lead the design effort in a partnership between Intrepid’s studio and a prominent financial, retirement, investment and insurance company. The ask was to redesign their retirement portal to showcase a best-in-class user experience, as well as to establish a design system that would support a full B2C platform optimization program.

Alice’s Table

After appearing on Shark Tank, Alice’s Table approached Intrepid for a usability audit of their website in preparation for an increase in traffic following the airing of the show. The company — which went through the Boston Techstars accelerators in the spring of 2017 — is a startup with the mission of helping women start their own businesses leading flower arranging classes. I was tasked with leading the user experience audit on the existing site, which lead to a larger redesign and build.