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There Are Keywords You Don’t Want To Target

Posted on April 10, 2014 by Stoney G deGeyter

If you’re of the flock that think keyword research was killed by Hummingbird, I urge you to reconsider. Researching your keywords has never been about finding keywords to cram into a page in order to rank it. It’s about finding keywords that are relevant to your audience and creating definitive content on the topic.

In the beginning stages of keyword research, it’s important to eliminate the extraneous phrases – narrowing it down to the keywords that make sense for your business and those searching for what you offer. In my latest post on Search Engine Journal, These Aren’t The Keywords You’re Looking For, I take a look at fine tuning your keywords in the research process.

Don’t scrap keyword research, instead clearly define a list of keywords you want to target by filtering out the ambiguous ones.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.