Sony Music Records and Aniplex announced the group name for the new idol group that AKB48 founder and producer Yasushi Akimoto will produce. The group is named 22/7 (Nanabun no Nijūni), which is a fraction approximating the number pi. Akimoto explained that the group's name is a symbol of imagination with a meaning that lies in the future.

The website also revealed a new key visual drawn by Yukiko Horiguchi, who handles the design for the project's character Miu Takigawa.