ESPN Music: Eric Singer

The Professional Bull Riders and legendary rock band KISS on Tuesday morning will announce a partnership to create an 8-Second KISS Kam, a twist on the tradition in which couples are shown on overhead video screens and encouraged to kiss.

This version is different, as the participants must kiss for 8 seconds -- the length of successful bull ride. Band members Paul Stanley, Tommy Thayer, Eric Singer and Gene Simmons cheer fans on during the video.

“Some see this as an unlikely pairing, but it’s quite the opposite," Stanley said in a statement. "PBR fans have a passion that we relate to and want to be a part of. They span cultures, stereotypes and countries. They are our kind of people. The 8-Second KISS Kam is a great way for fans to show their passion for both.”