Module 9 SEO & Social Media Monitoring: Reading Material

SEO Tips from the Experts' Pen. Client Success Story: Nestlé & The Digital Acceleration Team. Why You Should Get Serious About Social Media Automation. Don’t you wish you had a few extra hours in your day?

Your to do list keeps getting longer and longer, and your stress levels are rising. Something needs to get pushed back.
FAQ: All About The New Google RankBrain Algorithm. A complete guide to SEO for university websites. Digital marketing and SEO are becoming a higher priority now that universities are finding that they live in a much more competitive environment.

Historically universities haven’t prioritised ranking their courses highly in search engines. Many are now starting to realise that, as students move from traditional methods of gaining course information to online, a high ranking in Google is crucial to be seen as a leading provider. In this article I’ll discuss the main areas of SEO that universities should be looking out for, and throw in a few hints and tips from my experience working with universities.
The SEO And User Science Behind Long-Form Content. To-Do List for Social Media Managers. Want to know what the to-do list of a successful social media manager looks like?

Here’s an infographic based on Sprout Social’s Darryl Villacorta’s to-do list. It’s broken down into daily, weekly, monthly and quarterly tasks. Michael Patterson, also of Sprout Social wrote an article in which he explained the tasks in detail.
Econsultancy. Content-Marketing-Performance-Altimeter-Group. SEO: what it used to be vs what it is now. With Panda, Penguin and all the other Google updates, SEO has changed over the years.

What used to work doesn’t anymore. Source: www.quicksprout.com As many have observed for some time now, SEO has completely changed over the past few years. From being machine-centric, it became people-centric.
SCRM Cloud - Professionally managed Social media monitoring and analytics solution. The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making.

5K Flares Filament.io 5K Flares × I’m pretty well known for making mistakes.

It’s kind of a known trait of mine. Just this weekend I walked into a door because I didn’t open it properly first.
M&M's - Find Red. 5 Metrics Every Marketer Should be Watching. You can always rely on Einstein to give good quote.

One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.” The internet has given marketers many things, one of which is more ways to reach potential customers directly. But with this comes further challenges, most notably, how do you work out whether all that online activity is having any real impact on sales? Tweeting, posting, uploading videos; that’s the easy part. Working out whether your efforts are having a genuine impact is often the place where lots of marketers and businesses come unstuck.
5 Metrics Every Marketer Should be Watching. How to Monitor Social Media in 10 Minutes a Day. The Top 14 Content Marketing Trends of 2014. 2014 was a busy year for marketers.

Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14: 1.
SEO is dead. Long live SEO. - Cox BLUE. Social media data collection tools. Why you need an evergreen content strategy. 10 Things to Never Share on Your Company’s Social Media Accounts. There's a time and a place for everything, and the open, personable atmosphere of social media might make it seem like anything can be appropriate if posted with the right hashtag or paired with the right quip.

While social media certainly allows for more flexibility in content and voice than more traditional marketing platforms, you still have to be careful when publishing a new post. If you're running an active campaign for your company on social media, make sure you never post or share any of these types of content: 1. Political Views. A bit of controversy is actually a good thing for your business in the context of a content marketing campaign; declaring a strong stance on a debatable subject can build loyalty among a strategic portion of your audience while simultaneously stirring the pot for more engagement and discussion. 2. 3. 4. 5. 6. 7. 8.

What is Inbound Marketing?
The proven methodology for the digital age Since 2006, inbound marketing has been the most effective marketing method for doing business online.

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. How to interpret the graphic Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters.
Adobe guide to ROI on Social Media. Test your websites for everything.

Email Alerts & Tweet History. SEO for startups in under 10 minutes. Website Review - SEO Tool. How to use HootSuite for Social Listening. HootSuite is a tool for social media management that we've talked about and referenced many times. I am a Certified HootSuite Solution Pro, which means that I have been trained on not only how to use HootSuite, but how to help business owners understand how they can use HootSuite to manage and monitor their social media accounts.

Social Media ROI: 11 FREE Tools for Measuring Social Media Success. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI).

It can be particularly challenging when justifying the budget for social media marketing (SMM). Many SMM efforts lend themselves to brand building, community building, and customer service. Unlike "traditional" SEO, these activities aren't always transactional in nature. Marketing ROI has traditionally been measured like this: Return on Investment (%) = (Net profit / Marketing Costs) × 100. Sometimes, cost per customer acquisition is the measure. By 2013, only 9 percent of marketers were using traditional ROI metrics, down from 17 percent in the initial survey.

That said, there are highly successful direct response campaigns that run on Facebook and other social networks every day.
SEO in 10mins... Is that possible?
Our summary of the new advice from Google on SEO for startups and small sites You’ve probably heard of the Penguin series of updates that have negatively affected rankings for many companies. It’s worth being aware that last week we had the release of Penguin 3.8 which impacts 1% of global searches.
Complete Enterprise Social Media Marketing Software.

Critical Search Skills Students Should Know. There is a new digital divide on the horizon. It is not based around who has devices and who does not, but instead the new digital divide will be based around students who know how to effectively find and curate information and those who do not. Helene Blowers has come up with seven ideas about the new digital divide – four of them, the ones I felt related to searching, are listed below. The New Digital Divide In an age of information abundance learning to effectively search is one of the most important skills most teachers are NOT teaching. They assume students know how to conduct a search, and set them free on the internet to find information. Teachers – especially in the elementary grades -need to develop a shared vocabulary around the skill of searching.
Google unveils major upgrade to search algorithm. 26 September 2013Last updated at 18:21 ET By Richard Taylor North America Technology Correspondent Google search expert Amit Singhal outlines his vision Google has unveiled an upgrade to the way it interprets users' search requests.

The new algorithm, codenamed Hummingbird, is the first major upgrade for three years. It has already been in use for about a month, and affects about 90% of Google searches. At a presentation on Thursday, the search giant was short on specifics but said Hummingbird is especially useful for longer and more complex queries. Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine - for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology. Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites.

Google Webmasters. The History of SEO, and a Glimpse Into Its Future [SlideShare]
It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed.
State of Social Media Advertising. Springsteen shows why it's positive to be negative with your PPC. Can you remember back to those days when you naively viewed the internet as an innocent playground of interesting things, before your outlook was forever sullied by initiation into the digital marketing community?

Before your blinkers were taken off and you realised that 95% of everything on the internet has been specifically put there – after a lot of thought, time and investment, I might add – to make money? No, me neither. If you’re reading this the chances are, like me, you work or have worked in online marketing. And like me, you’ll probably now view the internet as a series of good opportunities to make clients money.
The Future Of How Businesses Connect With Customers. 6 Tips to Rank High in Google's Search Engine. 13 Ethical Ways to Increase Your Site's Search Traffic. 8 Essential Web Optimization Techniques That Makes Google Happy. By now, you probably had read a dozen or more website optimization techniques on the web and probably, you are using some of them now.

14 Social Media Tools Used by Marketing Pros. 10 Top Google Plus Tools for Digital Marketers. Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move.
10 Ways to Prove the Value of Social Media Monitoring. When it comes to selling shoes, marketing to Pinterest 70 million members is a no brainer.

50 Top Tools for Social Media Monitoring, Analytics, and Management. Use these platforms to manage, measure, and analyze your social media marketing initiatives.
Top 10 Social Media Management Tools. Optimize Website Content with Calls to Action: Tips for Small Businesses. State of Social Media Advertising. Measures of digital marketing ROI are meaningless unless ads are viewable.