Take control of your field campaign... and then set it free!

With VIVA, you can do both. Using the right mix of technology and strategic know-how, you can
professionally control and manage your otherwise large, unwieldy field campaign -- and simultaneously
provide the tools and infrastructure for it to grow and deliver results beyond the constraints of your
ability to scale a field bureaucracy to administer it.

Control

Freedom

Maintain precise centralized control over both targeting and messaging (scripts). Your message
discipline won't get diluted as it sifts through a multi-layered bureaucracy, and you can ensure that the
campaign's resources are applied only to its highest priority contacts.

Monitor activity in real time, so that you can adapt your strategy based on real results.

Turn on a dime. If you change your targeting or messaging, it flows to your field workers
immediately without any delay.

Perform quality assurance (QA) testing to ensure that what's getting reported is in fact what's
happening on the ground.

Provide a unified platform for all of your field workers. You can then manage everyone whether
they're paid staff, volunteers, or members of affiliated organizations (like unions or 527s).

No barriers to entry. A new supporter who wants to help the campaign can get to work right away.
They don't need to wait for someone to get back to them, and you don't need to explicitly assign someone to
oversee them.

Scale big and scale fast. Your ability to incorporate new workers is limited only by your
ability to attract recruits, not by your organizational hierarchy.

Empower field workers to self-organize. Your field team can do work at their convenience--on
their own schedule and from the comfort of their own home.

Create a meritocracy. Identify, utilize, and reward your best workers. People get recognition
for the work they do, not the title they have.

Grow through viral marketing. Workers can refer new people into the fray and get credit for
growing the network. And referrals can convey a level of trust to the new workers.

And to top it off, the cost of creating this infrastructure remains relatively fixed, regardless of how
large your field organization grows... so you can keep your budget under control as well.

In the Press

Ebullient Angelides looks ahead

7 Jun 2006 - San Francisco Chronicle

Sam Rodriguez, political director of the California Democratic Party, said two things worked in
Angelides' favor: the low voter turnout and the ground game. Although Westly had claimed to be the high-tech
candidate, it was Angelides' team that used a cutting edge, web-based voter identification program called
"Viva Democracy."

"We micro-targeted and identified our supporters with the latest technology," said Rodriquez of the
program that allowed volunteers to sign onto the Internet, log in and specifically choose the kind of
supporters and party members they wanted to reach -- by sex, age, and even language. The technique worked
especially well in heavily Democratic areas like San Francisco and Alameda, where volunteers made the calls
from their own homes, and on their own cell phones rather than in sterile phone bank headquarters.

State Democrats Use Web to Muster Troops

10 Oct 2004 - Tampa Tribune

Along with its allies, the Democratic Party is furiously launching last-minute Web sites to enlist
outreach volunteers online and immediately dispatch to them a replenishing list of some 10 to 15 Florida
residents culled from sophisticated voter databases.

Volunteers also receive explicit directions on how to best call, visit or write a personal note to each
of them.

In effect, the traditional campaign volunteer organizer -- the backbone of any political campaign -- is
being replaced by a computer.

"The issue that we faced is: How do we organize 100,000 volunteers? No one we went to with the idea had
ever reached this scale before. Now they can," said Daniel Lopez, a key developer of the software that runs
several of the Web sites.

About VIVA

VIVA Democracy Corporation (VIVA) was founded in 2004 by an experienced political and technology
team to provide progressive organizations with an innovative approach to web-based mobilization and
management of volunteers.

VIVA's next-generation campaign management system goes far beyond the capabilities of even the most
advanced voter file systems by addressing the tremendous organizational hurdles inherent to managing a large
and dynamic field operation. VIVA's systems and consulting services help to greatly multiply the reach of a
traditional campaign with existing staffing levels and budgets.