Presentation lessons from cluttered French brasserie placemats

I just returned from a beautiful and relaxing family holiday in western France (apologies for limited posting and replies to comments). My 2 year old son's fondness of cars required us to venture to the car museum in Chatellerault. (About the only thing to see in this town).

Lunch was in a local brasserie (not recommended). The placemat (click on the scan below for a larger image) reminded me of the slide sort sorter view of many poor PowerPoint presentations. Ads screaming for attention by using big, colorful and different fonts. With as much information crammed into it as possible.

Few got it right with some exceptions. The power of pictures does work in France as well. Many men will be drawn to the Le Pacha Club, fashion-conscious women might check out the Krys optician. I was disappointed with the interior design study institutue though (bottom right).