The Academy

Client:

Baiss & Co Academy

Date:

2012

Baiss & Co had an established brand and identity for their ‘Advanced’ salon. With the launch of the ‘Academy’ salon they required an identity and style that built upon their existing brand values whilst being a clearly separate salon.

To keep continuity between the two salons, the ‘Advanced’ colour palette was used but with the emphasis changed to a strong black background which is overlaid with vibrant green design elements.

The Academy is a ‘walk in’ salon which will be staffed with fully qualified graduates, a tree fine line graphic was created to symbolise the graduates growth as they progress through their careers, keeping a natural and flowing feeling this was paired with the word Academy in a soft and flowing handwritten style.