Galeries Lafayette - Collection Laetitia Ivanez

ALEXANDRA LEROUX & DAMIEN DE MEDEIROS

7.7

Idea

7.9

Innovation

8.2

Overall

8.6

Execution

8.7

Design

Galeries Lafayette - Collection Laetitia Ivanez

ALEXANDRA LEROUX & DAMIEN DE MEDEIROS

This fashion film integrates pieces from the first collection by Laetitia Ivanez for the French department store Galeries Lafayette into an original story that seems almost tailor made to take place surrounded by the iconic architecture of Oscar Niemeyer (headquarters of the French Communist Party).
This film was inspired by the world of Laetitia Ivanez, but the directors developed the editorial concept of the “Central Committee of Elegance for All" and the made artistic choice of young choreographer, Léonore Zurfluh, who embodies the clothes of the collection through movement.