LONGCHAMP Le Pliage Cuir is perfect for luxe and on the go. Its vibrant colors and foldable shape draw from Longchamp's iconic Le Pliage but use a duo lambskin and goatskin to create a versatile, luxurious take on the heritage creation. This lightweight leather is still foldable and versatile. It can be worn hand held or crossbody thanks to its removable strap.

The new updated version of Le Pliage with its removable shoulder strap can be worn as a shoulder bag or crossbody for a trendy look. Le Pliage Cuir keeps all of the codes that have made the Le Pliage line such a success: from the vibrant color palette to the ingenious foldaway design as the bag can fold up even when its made of leather makes ever one loves to carry Le Pliage Cuir as a real handbag for an incredibly stylish look.

Emilio Pucci FW2013/14 Collection is an unfettered allure, newly charged with joy and ease that is distilled down to the very essence of the Pucci girl. Plugged into the carefree, ultra glamorous spirit of the House, yet hit with a re-set punch, a fresh start unfolds. The mood for next fall is playful and unapologetically optimistic. Winter silhouettes are short, saucy and with just a touch of rock n’ roll. Kilt-cut shorts and wrap front miniskirts fixate the gaze on the legs, where skin is covered in ultra high over the knee suede boots.

The jackets are slim affined through the shoulders and scooped out at the lapel. Oversized, fuzzy mohair coats in sweet, ice cream colors set the tone for the season’s sugar-inflected palette, while a graphic angora knit studded cape reveals a naughty undertone.

A push for new ways of wearing and interpreting print. Pucci’s 1960s Otto print appears in its literal form on charmeuse silk blouses or trimmed with baroque frames on cocktail dresses, then slowly abstracts into micro patterns on crystal beaded embroideries. Tapestry motifs are created with metallic stitched suede appliques on sexy tunic dresses. Intricate collages of silk crepe, suede, and plumetit voile create a luxurious, patterned effect on coquette pastel dresses with flounced trims.

Materials, too, are turned upside down: feather manipulated as fur, or fur as feather. A mink coat sprouts goose feathers, a shaved marabou coat looks furry, curly haired sheepskin coats have a new wooly, textured effect. Burnt tip ostrich feathers bounce across sheer pastel canvases of silk tulle with a lively buoyancy. Black, gold and touches of animal motifs emerge after dark. Even for evening, shorts are the new pants, like a beaded version worn with an angora sweater and pointed tuxedo moccasins with cigarette heels. Long gowns are replaced by brief tunic dresses in intricate gold metal thread embroideries or in double-faced, dévoré chiffon creating a surface of magnetic, tight black waves.

HACKETT AW2013/14 Collection exploring the many facets of the quintessentially British well-dressed
gent with design
elements that blend heritage with modernity and reference a wealth of
characters that make up the Hackett look. Taking in the eccentricities of the
British artist to the recognisable style of the academic, the utilitarian
uniform of the military daredevil and the energy of the racing driver, the
Hackett range consists of impeccable tailoring, luxurious casual wear,
technically advanced performance wear and a wealth of accessories to go with
every look. With more stories, products and a focus on creating ‘head to toe’ looks encapsulates the very best of British. Whether it is tailoring, casualwear, performance wear or accessories, Hackett is a one-stop shop for all modern gentlemen regardless of their sartorial needs.

<The Social Club> The old boys network meets the social network in a story that merges thecompetitive spirit of the modern entrepreneur with classic campus style. Contemporary touches are added to traditional design, tweed jackets are paired with waxed cotton gilets or worn under down filled jackets while checks and Argyle patterns are brought up to date in bright colourways (the muted navy, off white and heather base tones of the story are contrasted with rich tones of purple, forest green, port and gold). Felted wool duffel coats, tactile fine gauge sweaters and cotton chinos exemplify vintage academic style and the campus lifestyle is also reinforced in the streamlined and simplified collegiate crests.

<The Groucho Hunt> The elegance and eccentricity of the art world is epitomised in a story that blends classic style with English idiosyncrasies. Taking the lifestyle of the arts club dweller with hints of country living as a starting point, The Groucho Hunt casts a different light on traditional muted separates by injecting flashes of bright colour – new life is breathed into tailored tweed jackets and waxed cotton outerwear when paired with brightly coloured waistcoats or unexpectedly flamboyant linings. Shades of spruce green, midnight navy and auburn are punctuated with flashes of jewel tones including blood orange and scarlet.

<The Last English Hero> Authentic ‘action’ heroes and military uniforms have inspired a story set in a fictional officers’ mess. The class and style of the roguish daredevil is evident in menswear that references traditional style details and reinterprets them for the 21st century. The classic trench and parka styles are updated in a combination of luxury and performance fabrications in slimmer silhouettes. Airforce blue, surplus green, rust and sand form the basis of the colour palette in patterns from bold to discreet with striking diamond and chessboard quilting on outerwear through to micro jacquard sweaters. Buttery soft leather is a key ingredient to the range; as resilient as it is luxurious and, much like the inspiration for the story, an element which just improves with age, the blouson and shearling jackets will become wardrobe staples and sartorial heirlooms.

<Hackett Mayfair Townhouse> The luxury Hackett Mayfair line is given a refreshing new feel this season. Hackett has retained all the properties that have made the line so popular with discerning customers, while introducing a number of subtle changes. The design references are unmistakably sixties in style but are given a modern makeover through sleeker silhouettes, slimmer design details and new fabrications. A softer shoulder shape gives the silhouette a slightly gentler appearance and means that the suit no longer has to be worn as a whole outfit. Always elegant, jackets can now be mixed with contrasting trousers while the more formal shirt and tie combination can be dispensed with in favour of a more casual fine knit silk mix sweater or cashmere polo shirt. Pattern is a key ingredient to the story with checks and tartans in subdued shades of grey, blue and brown.

<Aston Martin Racing> Hackett’s long-standing collaboration with Aston Martin Racing has been developed this season into a story designed for a complete look. Sleeker and more sophisticated, AMR combines the best of Hackett style with the cutting edge of performance and manufacturing technology. Branding is cleaner and more concise images of iconic racing drivers are brought to life and updated with separates created from fabrics woven with metal thread and fibre glass optic nylon alongside luxury fabrics and the look is completed with a wide range of accessories from luggage to smaller leather goods. The approach is technical and functional but with a refreshed sense of luxury and sophistication in a simple colour palette of black with bold primary and secondary colours.

GUCCI AW2018 AD CAMPAIGN

SALVATORE FERRAGAMO AW2018 AD CAMPAIGN

KENZO AW2018 AD CAMPAIGN

GIORGIO ARMANI SS2018 AD CAMPAIGN

EMPORIO ARMANI SS2018 AD CAMPAIGN

CHAUMET 2018 GRACE & CHARACTER AD CAMPAIGN

about us

Life is about LIGVING it! mylifestylenews is a micro web-mag based in Hong Kong that delivers a daily up-to-date international and domestic fashion and lifestyle related events in a petit journal way. Founded in 2011, mylifestylenews is an intimate and collaborative site created for a global audience who enjoy following the adventure in latest trends and happenings around.