Related Content

Lululemon Chair Steps Down: Will the Brand Recover?

12/10/2013 4:11PM

Lululemon co-founder Chip Wilson, who recently issued a formal apology for remarks he made about his company's yoga pants, has stepped down as chairman. But has lasting damage been done to the brand? Liz Dunn, MacQuarie Group senior consumer analyst, joins the News Hub. Photo: Getty IMages.

This transcript has been automatically generated and may not be 100% accurate.

... the ... Lululemon founder and chairman Chip Wilson to Step happenings here and that's the thing is no stranger to controversy it that's after his recent comments that the company of advanced jets are made for some women's bodies ... so what's next for the company laid out as a senior consumer analyst for Macquarie Capital sincere tons and if I tell you ... how are you know that sell it this means I was a really strong usage of its customers some of them are more like and acts than anything out at how the thinking we'd feel the spray and restaurants ... I think it starts with quality and the boundary started to restore polity I think when coming pages to deliver great products ... and also restore ... an image of the corporate culture that's consistent with their at with your customers values ... we also have a new CEO coming in and what activities at Tom's shoes right now a t think this is the guy who needs to come and in turn this around is he the capability ... to everything I've learned today he is the right candidate you know I think he's turned his back and it's tremendous ... sourcing ... and luxury brands global expansion and just really the right resume and they actually had a chance to speak with someone who ... worked with can I just said nothing but glowing pink very strategic ... visionary smart guy ... I am well connected ... willing to get its hands dirty also willing to delegate so it sounds like the really had and that the Greek find here ... we can to close the stain on the boy he's taking a nonexecutive roll the thing that is a concern for shareholders and at all ... the one thing to add deserves a spot on import and use a large shareholder he's the founder of the company ... his vision and is what's created this this tremendous company Lululemon ... he's obviously put its foot and a little bit in terms of being at the start of the band are full statement ... yes and and I I think it's a good thing that he's stepping down from the chairman role I think it creates a cleaner structure ... of the cheekily as Ohio Iran comes in and ... assumes the role of CEO I think there's a little bit more equity between ... on the teal in terms of having wasted the company ... is yet a concern for limited its not wasn't as having Chairman beastly five things they shouldn't be saying ... there they're also trying to expand on that so when you think it will take for them to really get a foothold in the markets and Asia markets ... get it certainly had some growing pains after to Philly around sourcing I think that's what ... my opinion led to some inequality issues ... I'm I think the need to continue to test these markets as they've been doing ... your showroom strategy said of meeting ... with showrooms before they opened stores and get a sense of the market ... on but I think this allowed me and for the lemons products abroad ... and so far they've been successful in Europe and successful in Asia with some of the showroom so ... I'm excited to see that they do and in terms of opening stores that sell anything we can expect to see it early next year ... and sometimes frightening scenes as my keys the rebuild its trust not only in terms of what ... the company is the reason of the ideas of us look at ... the admin I think that's that's the big question mark because they not only have a new CEO but they also have a new ad chief product person and so there's a lot of teams that the company right now and I would expect that to continue to push the aam below ... in terms of design ... and in terms of tactical of fact I think that the backgrounds ... of the people coming and just tremendous sourcing expertise ... and so I've that look for them to continue to be out front because the competition is on their heels and a really need to do ... that they really need to remain out front in order to maintain their dominance ...