Online Loans Get Lots of Hits

More Banks Log In, Chasing
Credit-Hungry Consumers

After focusing on offering high-yield online-savings accounts as a way to attract deposits, financial institutions are offering more online loans, giving borrowers access to lower-cost options.

Citigroup Inc.'s Citibank Direct, the online-banking division that launched a high-yield online savings account earlier this year, is expected to roll out a new online-lending center this weekend that will feature lower rates on various types...