Ross Brooks

'Zero effort commerce' could open the way to automated personal shopping assistants.

eBay spotted the importance of mobile devices very early on, but now they have turned their attention towards wearables. The company’s Innovation and New Ventures group wants to try and develop a personal shopping assistant that makes the barrier between spotting an item you like, and buying it, almost invisible.

The company started building apps for a potential smartwatch last year, which finally debuted a few weeks ago, as both an app for the Samsung Galaxy Gear, and an app for the Pebble smartwatch. Steve Yankovich, head of the innovation group, says its about more than just apps.

In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products