Mobile Marketing Archives |

The Instagram community is made up of 150 million monthly active users and sees 55 million photos added per day. So what are you doing to be part of this community? One way to engage your Instagram followers is to host a contest. Here are the important things to know when planning your contest.

Even if you don’t know what a QR code is, you may have seen them around. A QR (Quick Response) code stores information much like standard UPC barcodes, only they hold much more data. Originally used by the Japanese automotive industry for quick scanning and tracking, today, brands use QR codes to direct consumers to all kinds of digital content.

When it comes to social media marketing, one size does not often fit all. When coming up with your strategy, it’s important to narrow down target users. Who’s your audience? Where’s your audience? If you’re a small local business, you most likely know the answer to those important questions. But how do you reach them online? Build up your social media presence with these helpful pointers.