International Business Times – How Chick-Fil-A’s Social Media Marketing Translated Into Twitter, Facebook and Instagram Success

Chick-fil-A beat out all other American brands across all major social network platforms as the favorite brand of 2015 in an Engagement Lab study.
PHOTO: REUTERS

Waffle fries, chicken sandwiches and nuggets have been a core part of Chick-fil-A’s success, but their online depictions have solidified that success on social media networks. The fast-food company has enticed its consumer base with photos of its top-selling products to rank as the overall favorite brand of 2015 on social media.