Top 5 Steps For Building A Profitable Google AdWords Campaign in 2018 (Part -1)

You've done all your homework and research. You've studied and selected your keywords. You've written your two rotating ads in an A/B split test. You've activated your ad. Now you're ready for the best part - making money!

I've provided 9 tips below to help you profit from Google Adwords. Study each one carefully and use them all. They are the key to turning your Adwords campaign into a successful and profitable venture.

Once you have had the experience of running an Adwords program that actually brings in profits, you may decide you want to create additional campaigns and ad groups - and you will have the knowledge to do so successfully!

Tip #1: Monitor Your Campaign Statistics:

In order to profit from Google Adwords, you will need to be patient and let your ad run for a week or so. Google will gather all relevant click statistics for each keyword as well as the total statistics for your ad. If you start changing your ads and keywords based on only a few days of statistics, you may never know what’s really working and what isn’t.

To monitor your ad stats, log in to your account and click down to the Ad Group level. If you haven’t already done so, be sure to click on “View all tabs at once” at the bottom right of the screen so that all of your summary info appears on a single screen. This page will be your headquarters to monitor all your ad statistics. If you want to profit from Google Adwords, making adjustments to your program based on the data in this summary screen is the key.

I've placed a screenshot below of a typical summary page once you have clicked the "View all tabs at once" link. I know it's a bit difficult to see but there are 3 main areas of the summary screen to note; the quick and dirty campaign summary at the top, your keyword performance summary in middle, and the A/B split test data towards the bottom.

Each of these 3 main sections begins with a green bar that runs the length of the screen. Within these green bars are buttons and menu items you will be using to alter the elements of your campaign based on the data accumulated as your ad runs. Changing your campaign parameters based on actual ad statistics is one of the most powerful ways to profit from Google Adwords.

Important Note: When viewing data, be sure you know the start and ending dates for the data. To change these, just click on the date ranges in the summary screen (towards the top left of the page) and you will be allowed to set starting and ending dates for the data viewed.

Campaign Summary Definitions:

Clicks: The click value is simply the number of times your ad has been clicked.

Impressions: The number of impressions is the number of times your ad was displayed on the Google search network (and other content networks if you turn them on.)

CTR: CTR stands for Click-Through-Rate and is the number of clicks your ad receives divided by the number of times your ad was shown (impressions.) In order to profit from Google Adwords, you will be working to drive your CTR higher and higher. CTR may varies depending on the website nische (for example, online casino pokies will have CTR 4% and it will be higher than CTR 10% in the other, non-gambling nische).

Avg. CPC:CPC (cost per click) will vary depending on many factors. The average CPC gives you the average amount you have paid for each keyword up to your maximum CPC bid.

Cost: The total cost you have accrued.

Avg. Position: The average ad position gives you the average placement for your ad. For example, an average position of 2.7 means that your ad has averaged either the 2nd or 3rd position under the “Sponsored Links” area of Google Adwords (more times in position 3 than position 2.)

% Served: This value is shown in the final section labeled “Ad Variations.” It shows the percentage each ad has been shown. If you followed the directions in the previous sections, you will find each of your ads to be served up approximately 50% of the time.

In order to profit from Google Adwords, you will want to check the summary page every 3 or 4 days to see how your campaign is progressing. Of course, if this is your very first campaign, you will probably check your stats on a daily basis. This is fine as long as you resist the temptation to start changing keywords and making variations to your ads too often.

Remember, you need to collect a week or so of statistics before you start changing campaign parameters. In this way, you will be able to easily identify the problem areas and change them for improved performance. Monitoring and testing is the key in learning how to profit from Google Adwords.

Ok, let’s move on to tip #2.

Tip #2: Prune Your Keywords:

Let’s face it, you may think you've got the best set of keywords but, inevitably, Google searchers won’t always agree. You may find that keywords you thought would be attractive are getting no clicks and ones you were ho-hum about are getting a lot of clicks.

Don't worry, it happens quite a bit.

In order to profit from Google Adwords, it is important to tune up your keywords. Each week, get into the habit of going to your campaign summary screen and reviewing the stats for your keywords. Here’s what I recommend for keyword tuning.

Tip #3: Change Your Keyword Matching Options:

When you started your campaign, I made the recommendation to keep all your keywords as “phrase match.” I still believe this is the best setting but it is certainly possible that some of your keywords would perform better with a different setting. The only way to know for sure is to change the setting for a particular keyword and then monitor the results.

Note: Be extremely careful about changing keyword types on keywords that are performing well. You might just find that the change causes the CTR to drop!

From the main ad level summary screen, click on “Edit Keywords” (located in the green bar right above your listing of keywords) to bring up the edit screen. The “Edit keywords and CPC” box will come up with a legend to the right showing how to set a keyword to a different matching option.

Leaving the keyword without quotes will give it a broad match while keeping it in quotes gives it a phrase match. Placing the keyword in brackets forces an exact match and placing a minus sign makes the keyword negative.

Tip #4: Use Google's Tracking Options:

To help you profit from Google Adwords, Google provides a great tool to track your ads and landing page conversions. It involves placing some HTML code on your landing page so that various goals can be tracked. I won’t go into detail on how to use this tool only because Google provides a nice introduction and tutorials.

Tip #5: Stick to Your Budget:

Stick to your budget and avoid the temptation of increasing your bid amount unless you can afford to do so. Remember, the whole point of Google Adwords is to put money in your pocket, not take it out!

It’s ok to increase your keyword bid amounts and daily budget but if you find the cost per keyword is slowly creeping up over time, it’s probably because your click-through rate (and/or landing page) is mediocre. You’re better served by reevaluating your ads and landing page before blindly increasing your budget. That's the best way to profit from Google Adwords.

Top 5 Steps For Building A Profitable Google AdWords Campaign in 2018 (Part -1)
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