It’s all about how to have a little fun with what you learn about a prospect from their web site, LinkedIn profile and Facebook pages to make the customized messages you send them impossible to ignore.

Here’s an excerpt:

I was searching for local attorneys to contact, and I came upon one that listed his dog as an employee of the company. What a perfect and unique opportunity this presented. I could have approached the email by addressing the business owner and simply referencing the dog in some capacity, but I didn’t find that approach very unique.

Instead, I approached this by addressing and speaking to the dog in the email. This allowed the business owner to experience a cold email in a way that was a bit wacky, fun and, most importantly, memorable.

If you want to stand out, find creative ways to do so. Here is the cold email I used (the dog’s and person’s names have been changed):