DEFINING A NEW ERA

Lagonda aims to be the world’s first zero emission luxury brand – a
reinvention of the world-renowned luxury marque, unapologetically taking full
advantage of the latest advances in emission-free powertrain and autonomous
driving technologies.

Our intention is a bold yet simple one – to redefine luxury travel by challenging
the status quo to create next-generation, hand-built, automotive luxury for the
world’s most discerning customers. Using cutting edge design to create
technologically radical, visually spectacular, thoroughly modern and
ultra-luxurious vehicles, Lagonda will prove that the old conflicts – those
between high performance and zero emissions, technological sophistication and
the purest luxury – are conflicts no more.

The Lagonda ‘Vision
Concept’ is a near future study that provides the first clues to the Lagonda
models of the future. It dispenses with the horse and carriage design, and our
new concept shows the scope of design opportunities offered by electric
powertrains. The Vision Concept showcases Lagonda design ingenuity, being both
far shorter and lower than traditional limousines. The exceptional space
efficiency achieved by its radical design means there is room inside for four
adults, each of two metres height or more, to stretch out in luxurious comfort.
The cabin, designed in collaboration with David Linley, uses British wools,
silks and cashmere in total harmony with some of the most modern materials
known to man, such as carbon fibre and ceramic tiles.

The Lagonda Vision
Concept also anticipates a world with a high level of autonomy. Its design is
commensurate with level four autonomous driving, meaning the car is capable of
driving itself in all routine circumstances and on all recognisable roads. As a
result, the steering wheel can not only move from left- to right-hand drive
according to need, but also in autonomous mode it can retract entirely,
allowing front seat passengers to rotate 180 degrees to engage in face to face
conversation with those in the back.

To experience Lagonda is to be reintroduced to the wonder of travel and
to discover a brand-new way to move. Lagonda will remain faithful to the
forward thinking, ever adventurous spirit of Wilbur Gunn who founded Lagonda in
1904, challenging conventions to not only create a new kind of car, but to
realise a new era of luxury travel.

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NEVER STAND STILL

From our earliest beginnings to now, the
story of Lagonda is one of movement. Our founder, Wilbur Gunn, was a restless
pioneer who saw the world differently and constantly sought to push the
boundaries of how we travel, inventing new and better ways to move.

An opera-singing machine engineer, Gunn
was driven by a fascination for the possibilities of the latest technologies.
That spirit of exploration and progressive innovation was the cornerstone of
the Lagonda Motor Company. Founded in 1904, it was named for the fast-flowing Lagonda
Creek river that ran through Gunn’s home town of Springfield, Ohio. Over
one-hundred years later, his unique spirit of challenging conventions remains
hard-coded in our DNA.

A BRAVE NEW WORLD

Gunn left America at the turn of the
last century and settled in west London, where he began to perfect all sorts of
machines to propel humans faster, further and better. From his glasshouse workshop
he made motorcycle and marine engines, conceiving of a double-expansion steam
engine that powered the legendary “Giralda”, at that time the fastest steam yacht
on the Thames.

Ever pioneering, it wasn’t long before Lagonda grew
into a factory, creating tri-cars and four-wheeled carriages. “Torpedo”, a car
which Gunn used to win the Moscow to St. Petersburg time trial of 1910, was decades
ahead of its time. Inventive trailing arm rear suspension, unique monocoque
construction, anti-roll bars and the first ever fly-off handbrake were just
some of the visionary features that helped sell Lagondas all over the world.

THE JOY OF THE JOURNEY

Between the wars Lagonda exuded the highest
standards in luxury travel, creating V12-powered limousines fit for royalty and
featuring its patented Silent Travel design. Better still, Lagondas continued
to set new speed and endurance benchmarks, notably winning Le Mans in 1935. Seeing
its potential, David Brown purchased the company for £52,500 in 1947, forming Aston
Martin Lagonda and forging ahead with all-new ultra-luxury cars like the exquisite
four-door Lagonda Rapide.

INTO THE FUTURE

Technological advances captured the imagination of
Lagonda like never before in the 1970s, leading to the creation of one of the
most revolutionary cars the world has ever seen. The arresting William Towns
designed Lagonda V8 was emblematic of the wonder of travel, fusing the very
best technologies and electronics with the most opulent luxury to produce a
phenomenally striking and balanced grand tourer.

Today, the world turns its attention once again to
a revitalised Lagonda; inventing new and better ways to move, at
the intersection of the very best of luxury and cutting-edge technology.

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