Sin Lee Foods – Cafe at Jalan Bukit Ho Swee Needs To Find An Edge

Many cafes are playing the nostalgia card; some get it, some are putting up an appearance. Chye Seng Huat is the frontrunner, making almost everyone believing that it is a real name. Dispensary scores in décor, and that’s about it. Tian Kee & Co while lacking in the food component, makes up for it in soul. Yes, soul. For a café, it’s really not just about coffee, food and service anymore, but marketing and soul – the feel of the place. Sin Lee Foods is another café which joins the rank, converted from an old coffeeshop, located somewhere in Bt Ho Swee – an area more known for its Teochew restaurant and Hainanese curry rice. The only thing really nostalgic about it, is the estate and the former signboard it retained. That’s fine. (But Sin Lee Foods, how come you don’t even have a FaceBook page? You need your marketing. Or are you doing a Whale & Cloud?) Finding the café may...