Dishing up a double-scoop.

The Bright and Beechworth Icecreamery is a duo of beloved institutions, known for generations of locals and holiday makers in two of Victoria’s regional towns. Now that the original customers are returning with the own children, a new look was needed which would update but not lose the heritage of the existing brand.

— Brand identity
— Branded environment
— Signage
— Packaging
— Print

Our brand identity was inspired by the owners’ love of skiing and the proximity to the Alpine region. A simple graphic language reflected the brand’s approach to traditional ice cream, with the fitout design sprinkled by sprinkles.

We’ve long been a summer holiday tradition for families. Our re-brand means we are now perfectly positioned to welcome the next generation of icecream lovers.

— Heath Anders

— brand graphics spill across interiors

We created a confection-hued colour palette for the brand that allowed the two stores to differentiate themselves by selecting a dominant feature colour for each location.