Rebranding a Service Organization

Rebranding a service organization, specifically an accounting firm, can present challenges other industries may not encounter. In this episode of Branding Business, Ryan Rieches, Co-Founder at RiechesBaird, talks with David Krajanowski, partner at SingerLewak – a leading regional accounting firm – about how RiechesBaird and SingerLewak worked together to help define the firm's brand promise, develop their tagline and come up with a name that would resonate with clients and prospects.

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