Road Show aimed at creating better awareness of MICE for driving national goals

India Tourism Development Corporation (ITDC) – the public sector undertaking under the aegis of Ministry of Tourism, Government of India – hosted a Road Show in collaboration with India Convention Promotion Bureau (ICPB) at The Ashok Hotel.

The Road Show provided an excellent opportunity for stakeholders in networking and interacting with professional suppliers from the MICE industry, including conference organisers, destination management companies, travel agents, fabricators, etc. In turn, buyers met organisers as well as conference planners from the medical, education, corporate and other sectors. Participating companies included IRCTC, Thomas Cook (India), Cox & Kings, Tourism Corporation of Gujarat, RMB Events, M.P. Tourism, The Leela, Wizard Events, Stic Travels and The Taj Group, among many others.

Addressing the gathering, Mr Piyush Tiwari, Officiating Chairman & MD & Director (Commercial & Marketing), ITDC, said, “India is working at both macro and micro levels towards significantly increasing market share of the Global Conventions business by 2025, from its current share of less than 1%, as per ICCA statistics. Needless to say, ITDC properties will contribute their mite in augmenting the numbers. Only through collective efforts can we propel India into emerging as the most preferred MICE destination globally. Hotel the Ashok is best suited for MICE segment as it has its genesis in UNESCO conference in New Delhi in 50s and was designed keeping in mind big conferences, said Mr Tiwari. I thank ICPB for joining hands with ITDC in bringing exhibitors and service providers, buyers and sellers on a single platform. ITDC will continue being at the forefront in providing facilities to help build India into a top MICE destination,” He further added.