The ad, appearing in Washington papers including The Washington Post and Washington Times, runs through Thursday in anticipation of a Senate Health, Education, Labor and Pensions Committee hearing scheduled for July 30 to discuss a bill advocating FDA regulation of tobacco.

Specific marketing stipulations included in the bill are limiting point-of-sale advertising to black-and-white imagery and calling for larger warning labels on cigarette packs.

The print ad, created by GMMB, Washington, features a girl with a cigarette in her hand. The ad claims the public was deceived by the tobacco industry through statements it has made such as "nicotine is not addictive," "cigarettes don't cause cancer," and "we will not market to kids." The ad ends by saying, "We need FDA regulation of tobacco because Big Tobacco just won't quit."

Groups sponsoring the ad include the Campaign for Tobacco-Free Kids, American Heart Association and American Lung Association.