TULSA JACK'S LAGERBOCK is Jesse Lee Vint's homebrew, which Coor's marketing mogul Torsten Kuenzlen briefly flirted with in an exchange of emails. Along with the label, designed by Vint, here is the letter that caught the attention of Coors Marketing :

"My name is Jesse Lee Vint. I played a gunfighter on television by the name of Tulsa Jack, who was chased by a posse following a bank robbery in Oklahoma in 1895. He took a stand, the fight was on the record as "ferocious", but Tulsa Jack was in the end, nailed to a board -- as he probably should have been. The segment starred James Garner and was directed by Sean Penn's terrific father, Leo Penn. From a photo of that show actress Sharon Farrell painted a portrait of my character, which hung in a gallery on Sunset Blvd for years. In the end I bought it from her and copyrighted it. The LagerBock is a concoction of mine. It is a notch above a lager, America's most popular beer. Unlike the craft brewers of Oregon (who make beer for each other, it seems), I made this beer for ordinary guys like me -- NASCAR guys, outdoorsman, womanizers, UFC fans, motorcyclists, veterans, and troublemakers of all kinds. Like the people I brewed it for, it is unique in every way -- and is going to stay that way.

After Torsten talked to me of marketing it the same way as "Blue Moon", the talks eventually fizzeled out -- but the unique taste of TULSA JACK LAGERBOCK has only gotten better."