Sonny Melendrez is a broadcaster, motivational speaker , and author, based in San Antonio. His positive multimedia site, SonnyRadio.com serves to leave thousands of daily visitors 'feeling better about being alive.'

Note: This is an mySA.com City Brights Blog. These blogs are not written or edited by mySA or the San Antonio Express-News. The authors are solely responsible for the content.

A Thought For Your Day ® :: The New Radio

In a motivational presentation to a group of business people recently, I was explaining that radio, as we have known it, has changed.

What I call “The New Radio” is everywhere and more powerful than ever.

Broken down, the traditional definition of radio consists of a broadcaster sending a signal from a radio station, transmitted over the airwaves, to a receiver, and listened to by someone on the other end.

While this dynamic remains the same, it is the delivery system that has changed. The broadcaster is now able to send his “signal” in a variety of ways, including podcasts, Internet stream, etc.

Simply put, radio is theater of the mind, no matter how it is received. What is missing in radio becomes its greatest asset: a picture.

For this reason, using “the dynamic” of radio to deliver any message – entertainment, commercial, and so on, allows you to do what you what is nearly impossible with any other medium: Engage the imagination of the listener.

Knowing this, allows companies to rethink their advertising strategies by using all forms of The New Radio to connect with buyers.

Something as simple as uploading a radio interview about your product or service to YouTube, using the proper tags, can carry your message around the world and thus, place this “radio experience” in front of new listeners at no cost.

As self-improvement guru, Dr. Wayne Dyer says, “You’ll see it when you believe it.”

What you cannot see is much more potent than what you can, because nothing compares to what you can imagine.