Pagina's

7.17.2012

Lana Del Rey: H&M's New Face

The rumors appeared last month, but now the news is already confirmed: singer Lana Del Rey is the face of the autumn campaign of H&M.

The campaign was shot by the Dutch fotografenduo Inez van Lamsweerde and Vinoodh Matadin. Donald Schneider, creative director at H & M, describes the mood of the campaign as' LA Noir. In the first released photos is Del Rey wearing a powder pink angora sweater and skinny.

After the autumn campaign, we will see Del Rey also appear in the photos for the winter collection. It is the first modellenjob for the singer, who earlier this year signed a contract with Next Model Management.

The campaign also includes a video, which Del Rey a cover of the song Blue Velvet will sing. The video will be launched on 19 September and a short version will be used as commercial.