Marketing, advertising & media intelligence

New Zealand finished off its Cannes run with a few more nods over the
weekend, with Special Group and Colenso BBDO adding two gongs each to
bring the total local haul for the Festival of Creativity to 21, an
improvement on last year’s paltry six lions but still not quite back up
to the record 25 lions in 2010.

Special Group followed on from its One Show Entertainment silver for Smirnoff Night Project
with a silver in the inaugural branded content and entertainment
section for best use or integration of experiential events. Colenso
BBDO, which ended up with a total of three golds, four silvers and four
bronzes, scored bronze in the same category for Mountain Dew’s ‘Skate Pinball’ and Host Sydney won a bronze lion in best non-fiction programme, series or film for its Kiwi Sceptics
campaign for Air New Zealand (Aussies always steal our stuff, so we’ve
included the Aussie-made wins for Kiwi clients in the total).

There were three Kiwi shortlistings in the film category, but none
received medals. In film craft, however, Special Group took a bronze
for scriptwriting for the Axis Awards opening film ‘The Most Creative
Country in the World’ and Finch Sydney took bronze in best visual
effects for NZTA’s ‘Flying Objects’. Canal+ ‘Bear’ by BETC Paris took
out the grand prix.

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Why we like it: It's nice to see the faces behind the voices in this ad. It's simple and feel-good, all while poking fun at some of the conventions of a music montage. Behind-the-scenes tricks like a hairdryer wind machine and torch spotlight are on full display for an extra laugh.

Who’s it for: MacKenzie Bread (Goodman Fielder) by The Enthusiasts and Curious Film

Why we like it: There's nothing like a bread ad to tug on the heartstrings. The grocery staple is as important to our lives as, well, (bread and) butter, so it's no wonder MacKenzie Bread likes to celebrate the process of creating its fine loaf. Nothing good comes easy but this ad makes it look easy as.

Who’s it for: Air New Zealand by Exposure

Why we like it: The latest installment of Air New Zealand's 'Where to Next?' campaign follows the same formula as its predecessors. Now the campaign has been around for a couple of years the latest ad seems familiar despite it being brand new. Showcasing Chicago and Los Angeles, it really makes us believe any destination is a possibility for our next trip.