Project Description

Description

Project description

The ADRIATIC-ROUTE project promoted thematic tourism with the use of ICT tools in the Adriatic regions developing indirectly, through a joint initiative that enhanced cooperation, “economic, social and territorial cohesion while respecting at the same time cultural and linguistic diversity” (Lisbon Treaty). A functional Web-GIS platform was implemented, helping tourists make “well-informed choices” regarding their visit in the participating areas, contributing in this way to the sustainable growth of the area based on the EU 2020 strategy. Additionally, the project promoted socio-economic development in the long-run by fostering the growth potential of one of the major economic sectors (tourism) in the participating countries. Furthermore the project increased and enhanced the capacity of Adriatic authorities in promoting their local/regional identities and alternative forms of tourism.

What has been done during the project in order to achieve its main goal(s)?

The main goal of the project was to increase mobility in the participating regions for thematic tourism purposes, with special emphasis on gastronomy, while at the same time promoting accessibility from one region/country to the other. This was achieved through the development of a Web-GIS platform (available in all partners’ languages plus English) that bridged tourism/cultural/natural resources and transport systems of the participating regions and at the same time it improved accessibility to information and services to resources and transport systems. Mobile applications enhanced the platform’s usability and extended the accessibility to the platform to a wider range of communication media. The platform also integrated social media applications and was presented as well through social media.

Apart from the use of ICT tools for disseminating the results and the capacities of the WEB GIS platform and of the project as well, a series of events were organised: eight project meetings, training courses to the stakeholders, conferences and participation to symposia and tourism related exhibitions all over Europe, but also in Israel targeting in new markets, four multilingual different types of brochure. Also, eight newsletters were drafted and sent by e-mails to stakeholders and public.

Including all the other dissemination tools, a website (http://www.adriatic-route.com) was practically the main channel through which the project reached everybody in the involved areas.

Which are the project main results/impacts?

Result/Impact 1

Project results reached a wide range of stakeholders through events organized by partners, including training courses, conferences, participation to symposia and tourism related exhibitions all over Europe, and also in Israel, targeting new markets. The main target groups in the private and public sector were: SMEs, tourism agencies, tourism associations, local enterprises working on tourism and tourism related businesses, chambers of commerce. It also reached tourists at local and international level and the public in general.

This website has been produced with the financial assistance of the IPA Adriatic Cross-Border Cooperation Programme. The contents of this website are the sole responsibility of the AdriaWealth partnership and can under no circumstances be regarded as reflecting the position of the IPA Adriatic Cross-Border Cooperation Programme Authorities. The project is co-funded by the European Union, Instrument for Pre-Accession Assistance