These commercials from a German funeral insurance company brought me to tears. Don't wait before it's too late... say "thank you" or "I love you" to the people who deserve it!!
I tend to be weary of advertising but these were very emotional and sent a bigger meaning than simply just "buy funeral insurance." Well done ~~

It is rare, my dear, that I am reduced to tears. But the second video just did it to me. Not sure I can watch the 3rd. I am enamored by rich storytelling. I am even more impressed when advertisers do this and in such a compelling way. Bravo.