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The Public Relations Society of America is the world's largest organization for public relations professionals. Its nearly 20,000 members represent business and industry, counseling firms, government, associations, hospitals, professional services firms and not-for-profit organizations.

The Hampton Roads Virginia Chapter serves public relations professionals in the greater Hampton Roads region with professional development programs, resources and services. It is the sponsoring chapter for the Public Relations Student Society of America (PRSSA) chapter at Old Dominion University.

The Society's mission is to advance the practice of public relations by:

Uniting those engaged in the profession.

Encouraging continuing education of practitioners.

Playing an active role in all matters affecting the practice of public relations.

Formulating the objectives and interpreting the functions of public relations, and those who practice it, to the public.

Strengthening the relationships of public relations professionals with employers and clients, with government at all levels, with educators, with media, and with the public.

Encouraging high standards of conduct and public service.

PRSA has a Code of Ethics to which all members are expected to adhere.