Emerging Tech Trends Marketers Need to Adopt

Digital Marketing is the modern way of marketing with the use of the internet and other digital media and technology. It is a field where new ideas and concepts are wholeheartedly welcomed. When you understand more about digital marketing, you will be very well convinced that an expertly executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that we offer.

As you know, nowadays there is a lot of upgrades happening in each field. Digital marketing is also expanding its scopes and ideas which helps marketing much more easier. The year 2018 is fading away, a new year is upon us, and this increases an urge to find out the latest trends in every field, let us look at the new upcoming trends in digital marketing.

1.Artificial intelligence

Are you aware of Artificial Intelligence? Only some do understand, you can think AI as a bunch of computers that can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog spot, and this is all done to help business understand how users and customers find their product and services. You may be a subscriber of Netflix, do you know that Netflix amalgamates viewing data and runs it through their AI programs to pinpoint similar shows or movies.

2.Programmatic Advertising

Programmatic advertising is changing the face of digital marketing, and According to eMarketers, they believe that 90% of the digital display ads will be programmatic by 2020. It is a system that automates the process and transactions involved with purchasing and places ads on websites or apps. It is a way of optimizing the advertiser's investment and the publisher's profit.

3.Chatbot

Chatbot will be an essential aspect in 2019.

The chatbot is also known as an Artificial Conversational Entity(ACE), Chat robot or Chatterbox, that is, it is an Artificial Intelligence program that simulates interactive human conversation by using pre-calculated user phrases and auditory or text-based signals.

Customers are interested in interacting with chatbots because they are responsive, that is, you will get instant answers without any delay.

4.Voice Search and Smart Speakers

‘Hey Siri', and ‘Alexa' ……. Everyone will know them very well. They are stars, which gives you all the information which you ask for.

Voice search is voice recognition technology that allows people to perform searches by speaking into a device. For example, Google voice search queries have gone up exponentially over the years, so it is very crucial to know about theses technology been a digital marketer.

Smart speakers are wireless speakers and voice command device with an integrated virtual assistant who offers interaction and hands-free activation with the help of one "hot word."

5.Content

Content will be considered as the King. Content should always be target oriented, attractive, shot and crisp. Content marketing is one of the most popular buzzwords in digital marketing. If you are trying to launch a digital strategy without content is like just like riding a bike without an engine.

Get ready for a new year with the new tactics and target audience. Technology is developing for the betterment of the customers, don't lose your track in digital marketing, brush up your skills and experiment with the technology to excel.