WordPress was initially created as a blogging platform but over time, it evolved into a full-fledged publishing platform as suited to ecommerce and corporate websites as online diaries and wedding blogs. Below are our top reasons should build your site on the WordPress platform.

WordPress is ideally suited to our clients for three great reasons:

WordPress is easy to use If you can create a document in Microsoft Word, you can use WordPress to add and edit your own site content. Creating pages and inserting content is simple. There are no complicated procedures for approval workflows or publishing status (although you can add that feature if needed). All of the buttons and fields you need to create a page are strategically placed to guide you as you create your content. Images and other media are processed and sized automatically.Once your website is set up and customized for your unique brand, it doesn’t take more than a quick tutorial to demonstrate everything you need to know to manage your site with WordPress. Plus, there’s no need to worry about messing up and losing your work. WordPress saves all posts automatically in the form of a draft, so you won’t lose any data in case of power or internet disruptions. If you decide you don’t like the changes you’ve made to an existing page, you can view your past history and restore an older version of the page with a single click.

WordPress is ideal for content marketingWordPress makes it simple for consultants, professionals, and entrepreneurs to combine many types of persuasive content – blog posts, articles, videos, webinars, interviews, case studies, and white papers or reports – into one central marketing hub. It is designed to facilitate and promote discussion through commenting, link sharing, and trackbacks (a way to facilitate conversations that span several blogs so readers can easily follow the discussion).Your target audience can easily send you questions or feedback through contact forms or comments, allowing you the opportunity to learn what interests them and what they think about your content or services. You can build a stronger relationship with your readers by participating in the conversation, answering their questions, and clarifying your opinions. (But don’t worry – WordPress makes sure new comments can be sent to your email for approval so you can allow discussion without giving up control of your site.)To top it off, WordPress comes with several built in search optimization tools. It is made to do search engine optimization (SEO) well, wrapping your feeds, tags, permalinks, meta data, and navigation links in clean, well-structured code. You can focus on producing valuable content without worrying whether it will be found and indexed by the search engines.

WordPress is highly flexible and customizable A lot of the time sites built on a particular content management system will all look pretty much the same, just with a different logo and colour scheme. The beauty of WordPress is that a designer can create almost any layout so your unique business identity can shine through. Even if you don’t design your site from scratch, there are thousands of themes that can be highly customized to suit any specific need. You’re never tied to a rigid, boring layout so your site can be completely one-of-a-kind.More importantly, you can change the look of your site without having to recreate any of your content. You can switch to a new theme and all of your page copy, blog posts, SEO meta tags, links, images, and videos will stay exactly as they were.Still skeptical? Check out the WordPress Showcase to see the huge variety of designs already in use.

From a technical perspective, we love WordPress because:

It’s open source (not a proprietary CMS) so you have the freedom to move your site to any web host and to work with almost any web developer to maintain your site.

It boasts a huge community of developers and users which means virtually any feature you can think of has already been built and tested for WordPress. You may need to customize some code to suit your needs but it’s rare to have to start from scratch.

It plays well with others. We’re free to use the technology that best fits your requirements, whether that’s a shopping cart, email marketing, or video blog, without worrying if it will integrate with WordPress.

It is incredibly easy to use. Yes, we already listed this benefit but when clients can start managing their own content with less than 30 minutes of training time, it lets us focus on the fun creative instead of technical support.

What about you?

Are you using WordPress for your business website? If so, what do you like about it and what would you change if you could?

Comments

Here’s my situation, I aarledy have a YouTube account named ispinify that’s about tech, unboxing, and reviews. However, I want to start a tech blog that will talk about unboxings, reviews, and possibly tech news. Now what’s making me wonder is what is in a typical tech blog and what would you write? Are they the stiff that I mention and should I embed the YouTube videos into the tech blog and how do you do that?On the other hand, what do you need to do in order to start a blog? My guess is that you need a web hosting service and the software to start a blog. I have aarledy found a web hosting service called Fatcow and I’m going to use wordpress as the software. In addition, should I use an affiliate ad program or google adsense for the ads because I want to generate money a well. Also, how can I gain popularity or at least let people notice my tech blog.Finally, is there any thing else that I need to know about blogging? Thanks.a0By the way, I might post updates asking about other questions that IMight come up upon.a0Thanks.a0

Hi, You’ll want to discuss this in detail with your web designer but yes, you’ll need a web host in place so that you can install the WordPress software to start your blog. I’d definitely embed your YouTube videos into your site and WordPress handles this very nicely. There are also plugins that you can use to customize the YouTube video display.

Specifics about the best affiliate options and other marketing approaches suitable for your niche really depend on your unique project so I’d encourage you to work with a web designer who has a strong background in web marketing. An experienced professional should be able to offer effective suggestions for growing your site’s profile and audience but you have to be prepared to put in the time and effort. Developing and promoting valuable content takes time and discipline but is well worth it in the end.

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About the Author

As President of Arch Web Marketing, Jennifer Feurer helps consultants, professionals and entrepreneurs develop the websites and internet marketing tools they need to target and attract their ideal clients. [Learn More]