I can see some mobile advertising momentum gaining traction with their new vine like video offering with cinematic tools

There is some potential there but mobile carriers would first need to ease up on trying to milk users with their pathetic bandwidth offerings and I don't see that happening. They're reaching saturation points with new subscribers and the only way they can squeeze more profit is by metering data. That will be the stumbling block in the mobile arena like the cable monopolies have been in broadband for the last 20 years. It's why the Pandoras will struggle to cement a ubiquitous and permanent spot in the dashboard. Who in their right mind is going to be happy about burning up their measly 2 GB monthly allotment on FB video ads?