Tag Archive : AI

At a point in time, data-operated marketing, Artificial Intelligence, and Voice Search, engines had no such relevance in the technological world. They were considered some mere ambitious concepts that would not propagate accordingly. However, today these concepts have seen the light of success in its revolutionary way. In 2020, they are considered the most prioritized concepts of the business era.

Moreover, why would not the concepts be prioritized? After all, when it comes to competition in the business field, you must vividly adapt to the progressing technological advancement in the digital marketing platform. Let us discuss digital marketing trends that you absolutely cannot ignore in the year 2020.

Artificial intelligence: If you are not aware of the advancement of technology today, then you are probably unaware of the fact that artificial intelligence is gradually dominating its way out in the year 2020.

From gaining a sustainable competitive advantage allowing enterprises to move into new sectors to cost-minimization and technology-driven products and services, AI is playing a pivotal role in business transformation.

In addition, AI can evaluate consumer buying behavior and patterns, and use business data to comprehend how customers search for products and services. So it is right to conclude that AI will soon be the driving force for a plethora of services in various business sectors like:

Product recommendations

Basic communications

Email personalization

Content creation

E-commerce transactions

Programmatic advertising: Programmatic advertising uses artificial intelligence to operate ad buying in a way that it can fetch an accurate audience for the brand.

Chatbots: This is one of the important aspects of digital marketing and it is going to remain so in the year 2020. This enables you to chat with your customers in real life at any hour of the day.

Conversational marketing: This facilitates the one to one system of interaction between customers and marketers. Customers prefer this system as they get an immediate real-time response to their queries.

Personalization: The one key to success in 2020 is to personalize your complete marketing system starting from products, contents, emails, etc.

Video marketing: It is one of the important elements for marketing, and it is going to remain so for the next 5-10 years. It is very important to incorporate video marketing into your digital marketing strategies in the year 2020.

Influencer marketing: It is a type of vocal or word-of-mouth marketing where key personalities are used to convey your products to a larger marketing area.

Social media/messaging apps: The statistics of the messaging apps forecast the real value of it when it comes to marketing trends. Billions of people are on these social messaging apps, making it a great place for displaying your brands.

Visual search: Visual search can help people get a greater experience. People can upload a picture of the specific thing they wanted to search and get instantaneous results.

Micro-moments: To have the full advantage of this system in 2020, marketers need to be very careful and should place themselves in a way so that consumers could find whenever they are turning to a device to search for something at that moment. In other words, marketers have to be “be useful, be there, and be quick.”

Smart speakers and voice search: As the amount of voice searches has increased considerably within the years, the marketers need to rethink their digital marketing strategies in 2020 and give more importance to voice search systems.

Social-media stories: The popularity of this story concept redeemed from the Snapchat platform and now it has been popularized on Instagram, Facebook, and even YouTube. Therefore, marketers must consider this while promoting their brand online.

Push notifications of browser: These push notifications are on the higher end of success and have been extensively used in marketing. 2019 has seen greater aspects of it as more than 85% of the online stores used it to engage customers.

Content marketing over SEO: In 2020, Google rolled out with some new updates that confirmed that content marketing is much more effective than search engine optimization and thus content marketing continually dominates SEO.

Search engine optimization (A/B split testing): When it comes to modernized marketing, everything renders about analysis and testing. By the use of the A/B testing, you can easily determine which versions are best complementing your business by driving the desired results.

Shoppable posts and social commerce: When both social media and e-commerce platforms are growing at an extensive rate, there is no wonder why marketers are using both for generating sales.

Interactive content: Interactive content is one of the fastest-growing trends in digital marketing. In 2020, we are bound to experience dynamic and engaging content instead of traditional text-based boring content.

Omnichannel marketing: It was one of the most popular buzzwords of 2019 and is most likely to be the one in 2020.

Immersive technologies and augmented reality: It has been essentially predicted by Gartner that by 2020, almost 70% of the organizations are going to be under the influence of augmented reality and only 25% of them will deploy towards production.

Augmented and predictive analytics: In the year 2020, digital marketing will come under the influence of this a lot more due to its significant use in lead scoring and in segmentation and personalization of an individual, which effectively helps marketers to improve the customer loyalty base.

The rapid growth rate of geo-fencing: Geo-fencing is a great system to target customers as it uses the customer’s location for real-time targeting.

Progressive web apps: They are websites that can be used as mobile apps. The year 2020 will bring in more and more Smartphone users and it is expected to reach up to 2.87 billion by this year.

User-generated content: It is a Strong resource for marketers who want to enter the millennial markets. The year 2020 marketers need to have this system to grow.

Blockchain technology: By 2020, we will see the following trends in the Blockchain: tracking of media buys, elevating transparency, handling of social impressions, pinpointing the target, protection of personal data, provenance, and authentication.

Quantum computing: A new technology is significantly based on Quantum Physics.

Honorable mention:

Deep learning and larger data

Automation

Smart auction of google ads

The position zero in SERP

Branding

Superior Analytics

5G technology

Secluded marketing

Security of the website

IoT advertising

Long-form content

Keyword search

Structured data

Search engines

Voice marketing

Conclusion

In these recent times, everything we can think of is online. So taking business and marketing to the web is a tactical approach that can be proved profitable. Digital marketing is a dynamic platform with a constant employment rate and even more. Recently there have been many new job openings in this field. Therefore, the digital marketing trends mentioned above are very essential for any marketer to take their business to the next level.

Why you want your Healthcare website to show up at the top of Google’s search results?

70% of searchers click on one of the first three entries if your hospital or treatment center isn’t in the top three, you’re losing patients to your competitors.

75% of consumers turn to a search engine (Google,Yahoo,Bing) when they’re looking to solve their healthcare queries.

SPIN AI software is constantly evolved and tailored specifically for the healthcare industry with patient acquisition, retention marketing, and practice insights in mind, helping providers connect with more patients.

And, moreover as our partner, you will also have access to the latest solutions, transparent reporting, unlimited content, technology upgrades, dedicated support. Your brand will be taken care of with feedback on how to grow your practice from like-minded people who are medical marketing experts.

Let’s look at some of the Best Digital marketing tactics for the healthcare industry.

SPIN team of digital marketing professionals, mobile app developers and web design experts will assist you to achieve and maximize the best results for your business. If you are looking to enlarge your medical practice with more patients to your health clinic or hospital, you’ll need to create a medical and health marketing strategy that fits your goals and your budget.

The Digital Journey for Health care

Digital Journey for Healthcare

Over 60% of consumers say that information found from social media affects the way they deal with their health.

With the holiday season just around the corner, shopping maneuvers are expected to ramp up to a different level altogether, and that is exactly what defines ‘Seasonal Sales’.

Business competition is far above the ground and the customer attention span is comparatively short these days. This fact directs the focus of business leaders on product messaging and offering, as the only route to rope in customers in bulk.

Since the end of the year is all about holidays and occasions, it is nothing less than a spazzed out moment for commerce sites and retailers with customers flocking in bulk, and making the most of this time becomes a priority from a sales point of view. Good news is with the introduction of Artificial Intelligence in SalesandMarketing, revamping the sales numbers is not difficult anymore, if not easy as a pie.

Be it slicing the staggering costs of the company or aiming to shoot up the revenue collection, AI can definitely help you unravel productive schemes for your business and make sure that the festive season ends on a lucrative note for you, if not for all.

AI makes all the difference in sales

The nitty-gritty of a qualified sales professional sums up to the fact that he/she is required to be before a client without ticking them off, and it is quite difficult.

So how to make such a calculated step and thrust the sales quote down the funnel to make the most of the festive season?

The answer is Artificial Intelligence in Salesforce. With the help of AI, salesforce can be automated and benefits like the crunching of a high volume of data, enabling the company to maintain better relations with prospects becomes an obvious fact.

Adding Artificial Intelligence in Sales and Marketing enables a company to get valuable data from huge volumes. Add to it, AI can process more data than any human can, and can tap into buyer’s preference and enlighten a business in precise ways.

AI can significantly boost your season sales

AI has crept into the human aspect of sales relationships, and that’s given. Since sales and Artificial Intelligence have joined hands to produce better results, data collection and evaluation is not a nightmare for analysts, anymore.

It is evident that a lot of data is available in the market, and that companies can build different micro-segments on the back of such information. With the introduction of Artificial Intelligence in the sales force, companies can now devise winning strategies riding on the back of such micro-segments.

Below, is the list of possibilities how AI can boost seasonal sales significantly for your business.

Makes products and consumers analogous– A good marketer is always in search of customers for its product, however, customer data and product data often fail to match. Thanks to Artificial Intelligence in Sales and Marketing, high-quality product data and related aggregate customer data can be combined to create an effective and precise order for the company.

Provides a consolidated user experience– Customers these days are not limited to any one channel when it comes to shopping-both online and offline purchase is on a high pedestal these days. Since customers have become way more smart compared to their previous track records, the interaction between different departments like marketing, customer service is evident.

With the help of Artificial Intelligence in sales force, data sharing and internal coordination between different departments have become a piece of cake, offering a seamless user experience to all.

Helps to settle on the best performing ads- Thanks to AI, you can now figure out which particular advertisement has actually turned the tables for your business. By analyzing the pattern of such advertisements and inculcating such ads in your website, you can steer towards a successful voyage and open doors for fruitful business campaigns.

Builds and strengthens brand image- It is no news that brand image is more than everything for a company. The trend today that speaks aloud is personalization- clients today tend to relate with brands that are tailored according to their needs. And this can become a no-brainer only with the help of Artificial Intelligence in sales and marketing that can comprehend customer micro-segments and establish a strong bond between the brand and customers.

AI is the route for successful season sales

Although Artificial Intelligence is not the solution for all the looming issues, but for seasonal sales during festive seasons, it does the trick. It not only guides retailers in their objective but also ensures customers leave behind a positive feedback.

It is no rocket science for seasoned sales professionals to understand the fact that sales is nothing but establishing trust and relationship with clients. This undeniable and verifiable fact is further supported by AI that offers consolidated data and useful information to meet with client requirements, and establish a bond between company and customers that is ‘unbreakable’.

If you too wish to inculcate AI in your business and boost the sales performance during specific seasons, SPIN Strategy can help you to start off.

When it comes to engage the customers and reach them easily, there is always some new trend in the market that gets the job done. Digital marketing specialists, who bring forth new techniques to get more customers, tap such trend.

In the present dynamics, the rules of customer engagement are continuously changing, and businesses do not have any option other than accept the change and go with it. Engagement is not just about selling, but also forming a bond with the audience and spread awareness of your brand.

From a customer’s wants and needs to the challenges, digital marketing is present in every aspect of a business, building a stronger connection with customers. In the absence of such a connection, customers feel abandoned and left aside.

But the question is how to have an incredible digital marketing strategy that gets the job done?

The answer to it lies with Artificial Intelligence that is slowly proving to be an integral aspect of a company’s digital strategy. Organizations like Amazon are taking the benefits of AI to do voice-based marketing with the help of devices like Alexa.

Read on to know how the AI technology can help shape customer’s buying behavior for good and change purchase decisions forever.

AI and Digital Marketing- The relativity

Up until the last few years, marketers were in a fix whether to adopt the change of technological wave and incorporate AI in their digital marketing strategies.

However, with time, the recent years have witnessed the fading of such ambiguity with marketers ganging up with AI for prosperous results. All thanks to the intelligent tools, that AI offers for digital marketers to evolve and surpass human efficiency in every bit.

Chatbots are one such tool that has taken the process of automated response to a whole new level, aiding in answering the frequent questions of buyers, and quenching their query.

AI changing the game for Digital Marketing

Here are the top five ways how AI is contributing to developing technologically sound digital marketing strategies for business:

Anticipates Customer Behavior

By introducing AI in digital marketing, not only predicting previous customer experience becomes easy, but guessing the behavior of new customers also becomes easy.

With the help of new algorithms, Artificial Intelligence collects and analyses user data that can shortlist the potential lead. This will help to come up with an effective digital marketing strategy.

Adds to ROI return

In order to get higher returns on ROI on marketing campaigns – the right combination of Analytics, social data, and CRM is needed. However, without a doubt, it is a difficult task and only the combination of AI and marketing can deliver the right output for such a combination.

Enhances user experience

A digital marketing strategy cannot attach itself with the successful campaign word unless it promises very good user experience. Only, with the help of a proper content can a user feel more connected and is most likely to convert into a recurring customer.

Artificial Intelligence can help a business collect data and settle down with the most applicable content (based on location, past behavior, and historical data) that can increase customer interest.

Improves Digital Advertising

Seen as one of the rising stars in the digital marketing world, digital advertising has included AI in its core operations these days. For example, Facebook uses AI to find people who are more likely to make decisions based on an advertisement.

Effortless search sessions

Since the present search session for users is quite confusing, the need for easier options has increased. Introducing AI in digital marketing will help search engines to become smarter and less vulnerable to risks. This will enable them to track user behavior.

Make your move

It is safe to say that Artificial Intelligence will keep growing, showing no signs of slowing down. Hence, using AI will help digital marketers to come up with marketing strategies that will allow them to deliver extraordinary customer experience and significant business insights.

Even Forbes agrees to it and promotes the integration of AI in the digital sphere.

It is a tough battle out there and only the smartest one will win. Given such a scenario, using AI in your digital strategy decisions is a pretty smart move. Time to take smart effective decisions in the ever-evolving digital world.

If you too have a digital business and wish to collaborate with AI to make it big in the industry, you need a guardian to guide you in your quest. SPIN has the expertise and skills to be such a guardian.

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