To promote Transformers: Revenge of the Fallen, Paramount Pictures International has created an augmented reality website which allows you to wear a virtual Optimus Prime mask.

It’s pretty easy to set up if you already have a web camera attached to your computer setup. The Optimus Mask requires no extra set-up. The website recognizes your face in the video using some form of facial recognition and virtually inserts the mask, tracking the movements of your head. If you’ve never seen this kind of augmented reality in action, its fun for a few quick minutes.