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It´s a hard time doing business. At least thats what the media dictates to you. But is it really? There a millionaires and billionaires created every day, out of thin air.

Just look at Facebook.

But how can you create a business which is creating great value for your customers, before you even got the product? Discover it soon…

Because all business is based upon something that is very simple, but few actually get it. Even great marketers fail at this. Still wondering?

Well you have to get into the mind of the customers. Deep into it, to understand something, the basics which drive us every day.

The NEED and WANTS. Thats where you are going to make a lot of money if you just get a grasp on it. Because WANTS is an iPhone 5 right now, because its hot. You don´t need it if you got an iPhone 4S but thats just what you want, if you dont got the cash for it you will drop it.

But if you have a NEED, then you will do anything to get it rigth NOW.

So if you get of the pc for a little bit. Pick up a phone and call several people in an industry you want to deliver some value to, and just interview them about their day at work, you will get great info about a need. Ask them about their day, what they do from they get into the office until they pack up and go home. Take lots of notes and make them rate their pain level of each activity and the time consumed to do this activity.

After you got the list. Look at the top pain points they got. Are this something you could solve for them? Using less resources, time and money than they do today? Then Create it! NOW! Go do it! Stop reading!

Because if you create something that can save someone pain, time and money. They will buy it.

What pains do you experience in your daily life? What is the worst things you got to do at your job?