Anna Wintour Brings On Eva Chen to Help Save Lucky Magazine

When Anna Wintour was promoted to Conde Nast's artistic director she said her role would be like a "one-person consulting firm." In addition to her duties as Vogue's editor in chief and Teen Vogue's editorial director she would meet with the editors of Conde's other titles to offer advice and strategy.
Lucky magazine, with its drop in ad pages over the last few years (the mag dropped 38 pages in 2012) and flagging circulation, is at the top of the list, it seems.

When Anna Wintour was promoted to Condé Nast's artistic director she said her role would be like a "one-person consulting firm." In addition to her duties as Vogue's editor in chief and Teen Vogue's editorial director she would meet with the editors of Condé's other titles to offer advice and strategy.

Lucky Magazine, with its drop in ad pages over the last few years (the mag dropped 38 pages in 2012) and flagging circulation, is at the top of the list, it seems. According to the New York Post's Keith Kelly, Lucky's editor-in-chief Brandon Holley preemptively reached out to Wintour to seek her guidance.

We hear that Wintour has taken up residence at Lucky in a very hands-on approach to saving the troubled mag. Part of her strategy? Bringing on former Teen Vogue editor, social media maven, and all around beloved fashion lady Eva Chen.

ADVERTISEMENT

Thanks for watching!

A spokesperson for Lucky confirmed to us that Wintour has been working closely with the Lucky team and "brought Eva on to work on several project with her." No word yet on what those "projects" are but we'll keep you posted. And we don't doubt that Wintour, Holley and Chen can work some magic at Lucky.

As you may have heard by now, Eva Chen has replaced Brandon Holley as the new Editor in Chief of Lucky, effective immediately.
Chen's appointment followed her being brought onto Lucky by Conde Nast artistic director Anna Wintour as a consulting editor, to help save the failing magazine.
And while we still don't know what lies ahead for Holley, we do know more about the reason for her sudden departure.

When Eva Chen was named as Lucky's new editor in chief yesterday, the news was met with general approval and excitement across the board. But as always, there have been skeptics questioning her young age and use of social media.
Here's why we think they're wrong.