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4 tips to boost Christmas market sales

3 months ago
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Christmas
markets are famous in continental Europe, and now they’ve grown popular in the
UK. Every town and city across the country has one, providing a great
opportunity for small or local businesses to sell their products, and also for charities
to raise money.

Christmas
fairs (or fayres) and tabletop sales also pop up around the country, usually in
aid of charity. These provide yet more opportunities for fundrasising and sales.

So
if you’re going to be selling home-made produce, drinks, beauty products,
candles, soap or other goods this Christmas, we hope these tips will help your
products fly off the shelves – and stalls!

1. Give yourself time to prepare

Most
special Christmas markets, fayres and tabletop sales start from November
onwards. So come autumn, it’s wise to start getting your products ready to
avoid a last-minute rush.

Starting
early will give you time to:

Test your products and design ideas on friends
and family, and adjust things according to feedback

Be flexible, in case you need to re-order
something that’s not working or has run out

Package up your products in the best way
possible

When
it comes ordering your labels and Avery WePrint items, you should allow 3 to 5
business days for most items. Priority label printing can be done in 2 to 3
business days with our express production option.

2. The more professional the better

Whether
you’re selling for your business, as a hobby, to raise money for charity or a
mixture of these, it’s vital to make sure your products stand out and look
professional

The
quality of your labelling makes all the difference in achieving that
professional look. So at Avery WePrint, we make sure these key aspects of
labelling are taken care of:

Right
size labels
– to help you find labels that fit your product, there’s a wide
range of shapes and sizes to choose from

Professional
materials
– clear and white plastic (polypropylene), white paper with a
matt or gloss finish and textured paper (Antique White), as well as extra
durable labels, provide the basis for professional looking labels

Printing
to the edge
– the ability to print without a border, if you have an
all-over label design, is also vital for a professional look

High
quality digital printing
– ensures designs are enhanced and long lasting

Strong permanent
adhesive
– keeps your labels in
place

3. Keep labelling clear and simple

Consumers
spend no more than 4 seconds looking at a product on average, according to
studies. That means the labels on the front of your products or packaging, need
to be both eye-catching and informative.

Ideally,
the front of a product needs to attract your target market with a strong design
and tell them what it is. If you need to include product information, such as
ingredients, provenance or uses, place another label on the back.

Do
you want to say more than there’s room for on your labels? Create a postcard,
greeting card or square card to include the information. And don’t forget to
make sure it matches your packaging for a professional, branded look.

4. Make tags for the Christmas touch

A
great way to make products look Christmassy is to give them special tags. This
way you can easily remove them from any products that are left over if you still
want to sell them after Christmas.

Tags
are easy to make from our high quality cards. Just use a hole punch and attach
with a bright ribbon, cord or twine. Square cards are a perfect size measuring 60mm
x 60mm. Punch a hole right in one of the corners, and hey presto, you have a diamond
shape tag!

Alternatively,
you can use the more standard rectangular business cards, which measure 85mm x
55mm or 90mm x 50mm.

All Avery
WePrint cards are made from sturdy 340gsm coated card material, which is smooth
and lightweight. You can chose have both sides or just one side printed.