So it was no surprise to see Fearne Cotton looking absolutely sensational and totally camera ready as she showcased her new online fashion collection.

Sickening, isn’t it?

And despite moaning that she hasn’t had a decent night’s sleep due to her teething son Rex, she certainly didn’t look at all sleep deprived but fresh as a daisy as she modelled some outfits from her new range.

The 31-year-old TV presenter looked trim and glowing as she showed off a dip-dye fushia dress with angel sleeves that clung to her trim frame.

In another, she sits on some white blocks in a purple godet skater dress, her long blond hair blowing around her.

This is Fearne’s 10 fashion collection for the online catalogue since signing up to work with them in 2009, and features lots of dresses and mini skirts as well as chunky heels and animal print ankle boots.

Last month she branched out in homeware and designed a range of curtains, cushions, lamps and seating, which has proved to be very popular with customers.

Jon Owen, retail director of Very.co.uk said they hoped to continue collaborating with the star and added: “Our customers always respond well to Fearne's collection as she is such a strong icon and great ambassador for her range.”