Production Design/Art Director

Editor

Grading

Online

Sound Design

Music

Voice Over

Stylist

Åkestam Holst’s first campaign for sports nutrition company Maurten is completely anonymous. Leaving the beaten track the film, directed by Madja, introduces what at first seems like a typical sports spot to then reveal an unusual twist. A distorted and blurred journey that contemplates the world of sports nutrition, highlighting the brand’s premise: athletes love their product, but are faced with strict non-compete sponsorship deals by other brands. By offering un-branded versions of their existing products, athletes are now free to keep enjoying the benefits of their products without risking their sponsorship deals.