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(1) While Easton has a number of diverse ethnic groups not a large percentage of them are Spanish speaking. They have a number of African Americans, Italian Americans and Lebanese Americans but a large number of Spanish speaking folks settle in Bethlehem or Allentown due to the larger settlements there. Since the signal at this station barely carries outside of Easton and Pburg what good is a spanish speaking station in this locale?

(2) WEST had a small, but loyal, group of sponsors that targeted their demographic - the golden agers during the day and the rabid Rover, Liner, and Pard fans in the evenings. None of these advertisers are likely to be interested in this new demograhic.