It can be difficult to convey the benefits of a bakery business to potential customers. Although you can advertise that your baked goods are delicious and provide good value, it will only be clear to customers when they taste them. Successful bakeries know this and promote their business with creative out-of-the-box marketing initiatives. Fortunately, many of these are less expensive than traditional advertising.

Free Samples

It's all about the taste and offering free samples in-store allows potential customers to check out the goods without money. Make something unusual for customers to try that they will remember. It will bring new traffic into your store so that they can see what else you offer.

Dynamic Website Or Blog

An easy way to keep in touch with your customers is through a website or blog. Blogs can be set up for free and are a popular way to communicate sales and news related to the business. You can create discounts available only to blog readers to generate interest in your bakery.

Set Up Booth at Local Farmers Market

Farmers markets are a powerful way to show that you are a tasty part of your local community. Usually held once a week, farmers markets can bring you face-to-face with your customers and allow them so sample your baked goods.

Offer Catered Break Treats to Local Offices

Business meetings are always in need of muffins, danishes and other baked treats. Create a special price for a catered business meeting and build your reputation as a fixture in the local business community.

About the Author

Angie Mohr is a syndicated finance columnist who has been writing professionally since 1987. She is the author of the bestselling "Numbers 101 for Small Business" books and "Piggy Banks to Paychecks: Helping Kids Understand the Value of a Dollar." She is a chartered accountant, certified management accountant and certified public accountant with a Bachelor of Arts in economics from Wilfrid Laurier University.

Photo Credits

trays of fresh baked loaves of bread in bakery image by nextrecord from Fotolia.com