Wellmune WGP in private label artisan breads

Metro Inc.’s new Life Smart Immuno Smart baked goods with Wellmune WGP will be sold throughout Quebec and Ontario.

Biothera | Jun 21, 2012

One of Canada’s largest food store chains has introduced a line of artisan breads with Wellmune WGP, the clinically proven, natural immune health ingredient from Biothera.

Metro, Inc.’s new Life Smart Irresistibles is a line of approximately 20 new products for people with healthy lifestyles. The artisan breads with Wellmune WGP are part of Life Smart’s Immuno Smart category of baked goods. The loaves, which are sold in the chain’s Metro and Metro Plus supermarkets in Quebec and Ontario, are available in a choice of Whole Clove Garlic Petite Artisan Loaf or Sunflower Harvest Petite Artisan Loaf.

Wellmune WGP is clinically proven to safely prime the immune system to keep the body healthy. Numerous peer-reviewed studies demonstrate that Wellmune WGP mobilizes billions of innate immune cells that are part of the body’s natural defenses without over stimulating the immune system.

“Bread is an ideal food to ensure that everyone in the family can easily enjoy the dailyimmune health benefits of Wellmune WGP,” said Rich Mueller, president and CEO, Biothera. “We are thrilled to be a part of Metro’s Life Smart Irresistibles product family and assist in Metro’s efforts to support the health and wellness of its customers through value-added functional food products.”

“The introduction of Immuno Smart artisanal breads with Wellmune WGP brings new excitement to the bread category in Canada and is a great example of Metro’s commitment to innovation in bringing healthy, great-tasting products to customers,” said Christine Infilise, RN, Business Development, Manager, Quadra Ingredients. “The science behind Wellmune WGP made it a natural fit for Metro’s Life Smart Irresistibles line.”

Immuno Smart bread joins a wide range of innovative food and beverage products with Wellmune WGP that are available in more than 30 countries around the world.