Olive Garden's unlimited Pasta Passes, which entitle buyers to unlimited meals for seven weeks at a massive discount, sold out in less than one second.

For the online promotion, the company offered 1,000 of the $100 individual passes and another 1,000 family-of-four passes for $300.

All are good for unlimited pasta, breadsticks, salad and Coca-Cola products. All of them were gone before most people even got a chance to buy one.

Now you see 'em: Olive Garden sold out of 2,000 Pasta Passes in less than a second last week

The popularity is likely no surprise to Darden, parent company to Olive Garden. Last year's offer, which was the first and was intended to drum up excitement for the brand, was so popular that Olive Garden's site crashed just before the passes went on sale.

They were ready this year, however, and the website did it's job.

'A second in computer time is actually pretty long,' e-commerce executive Sam Cinquegrani told FoxNews.com. 'So selling out that quickly doesn't surprise me, it actually means their technology was up to task.'

It also appears that the lucky buyers were largely making the purchase for personal use and not simply to sell at a profit, at least not on eBay.

Unhappy: Immediately after the all-too-brief sale, the unlikely masses who encountered a 'Sold out' message despite trying to buy Pasta Passes at the moment they became available took to social media to express their disdain.

While the passes that have turned up on the auction site are all going for far more than their face value, only a few appeared on eBay just days after the sale.

But immediately after the all-too-brief sale, the unlikely masses who encountered a 'Sold out' message despite trying to buy Pasta Passes at the moment they became available took to social media to express their disdain.

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@zachanner wrote, '.@olivegarden I tried to get a #pastapass the second they were on sale and they were sold out...is this some sort of cruel joke???'

And @melp7267 wondered, 'How on earth is the #pastapass sold out as soon as the sale starts?!'.

According to Business Insider, customers who didn't get the pasta pass were directed to a link offering 10% off any adult entree at Olive Garden.

The lucky buyers were largely making the purchase for personal use and not simply to sell at a profit, at least not on eBay. While the passes that have turned up on the auction site are all going for far more than their face value, only a few appeared on eBay just days after the sale