digital media

Projects are like ships at sea – they require lots of course correction while keeping the final destination in sight. This is especially true of digital projects, which are far more unpredictable than traditional projects in manufacturing or mechanical engineering. Thus having one pilot steering the ship is crucial. In video projects, this is the director.[…]

With every new digital project comes a flood of information. One of the best ways to get started managing the information flow is to begin to separate out the WHAT from the HOW. The WHAT is the product definition. It is the answer to the questions, what problem are we trying to solve? What is[…]