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2/27/2014 1:05PM

Rick Ross's Recession-Proof Rhymes

Rick Ross is at the helm of one of the most successful artist-driven labels in the country, and how he's reviving his own rap career with a new album, "Mastermind." WSJ's Megan Buerger joins Lunch Break with the report.

This transcript has been automatically generated and may not be 100% accurate.

... I ... it's classic King store ... with no apologies to pop star Rick Ross described his new album mastermind ... has ... called the biggest album from the biggest loss ... our own making her joins us now ... with a preview biggest album from the biggest boss Anjani ... modesty there now here ... is zero modestly says to me about this out How Leo's is important for him that ... you know he continues his winning streak ... I think I'm you know ... it's it's it's important on ... and I will be that different from his ... previous releases that we've seen on the cross is ... gloriously old school all ... aam he you know of Lisa's first album in two thousandsix this is the air and not deep released two albums TMX so I you know ... a skew ... and ... a lot has changed since then but he is still just doing his thing and it actually works for him as an audience in a market for that work is some artists have caused me down and write write a little less the Champagne rayon a nobody ... he loves it the kind ... of a ... mastermind showcases some ... big time or just is and thus this awesome new up and comers is Econa via Star maker with this out ... you know he is a little bit of a star maker in his record label be about music I he's the CEO attention on the ladder careers that way ... aam ... but I think that this album is really awesome tapping into ... a ... more under the radar music trends like an example would be ... on ... a few steps you can use it right now are tapping into Jamaican dancehall music and the absence of that on our bums in history has taught me nothing grand also What's next in this year that I ... can so that's ... the direction I think he's going ... he's only thirty eight years later all the ... and we had all the success ... than him what's ahead of them besides producing more music I mean this you really want to become a big time you know the average producer and crate that was the ... big stars for hip hop and future shape the industry yes I ... mean to be seen anyone I spoke with him he said Vickie phallic it was the first quarter and it just Minister Chang and I really don't think he's just getting going ... that being said you know ... he ... there's talk to him handily are crowing about starting ... a company specific need help launch the careers of emerging producers ... so I think he's poised to go and whatever direction he wants to tell you can find skew in ... Kiev the markets think about for a very long time he wanted to move to more behind the scenes in this are brought ... to Deathly has been used its clout ok know one thing that will not change our view is that a new report this in your article ... that his dog ... attacks you ... is right that was that that says billionaire Lynn and elegant ECPG Touch ID tell me about that part of annual report unfortunately to capture share time during my interview and I'm in a fancy credit he has ... hundreds of fact is he did tell me about ... how doesn't our feeder ... twenty oh I just I ... which fund Facts Patrick Ross he actually has a units thousands of Star Wars figurines collection so is this and I'm in ... well the album drops March forecast