Tony Romo in Pizza Hut 2015 Super Bowl XLIX ad [VIDEO]

One of the Plano-based company’s Super Bowl ads features new Buffalo Bills coach Rex Ryan, playing himself, tossing flags for incomplete crust. Pizza Hut would prefer you “never settle for crust without flavor” by choosing new crusts such as toasted parmesan, salted pretzel and honey Sriracha.

Ryan even tosses a flag into Tony Romo’s pizza box at the end of the commercial. It’s meant to poke fun at the controversial overturned play that led to the Dallas Cowboys’ loss to the Green Bay Packers. Too soon, Cowboys fans?

Both commercials will air during the Pizza Hut sponsored pre-game show. Then one of the ads — and they won’t say which one yet — is expected to run before kickoff.