Nesta – Analyse A Real PPC Campaign

by Will Green

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung who were looking to use PPC to promote their new flagship smartphone, the Galaxy S7. However, by bidding for this own brand name they were fending off competition from other companies that were selling the S7, so web users went directly to Samsung (who most likely gained a larger profi ...Read the full article