READ OUR BLOG: ID'OLOGY

As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?

Intelligent Demand is an agency partner of Pardot’s – we use their system every day to implement lead gen and lead nurturing campaigns that drive revenue growth for our clients. It was hard choosing only seven things about Pardot to share with you here, but this…

Elevate 2012 was hosted in the comfortable and stylish environs of the W Hotel in midtown Atlanta. 400+ Pardot users gathered, most from the US and Canada and also a strong contingent from Pardot Nordic. Pardot’s strong culture was evident in just about every aspect…