A Watch That Is Still ‘Smart’ Without A Screen

09/13/16

Conner Dial

The device uses vibrating technology to relay information, potentially cultivating a branch of tech that is less invasive

At the tip of 2014, when Apple decided to extend its field of influence to the sphere of smartwatches, the market had already been met by a variety of competitors. Samsung, LG, and Sony each touted their own wrist-bound devices and a similar goal: increased accessibility from phone to wrist. Though Apple certainly held the advantage by its name alone, it held much more regard in its aesthetics than sheer innovation. Two years later, these manufacturers are much closer to their goal of synchronization. The software is streamlined, the hardware is catered to the anatomy of the wrist. However, much can be said about the kaleidoscope of visuals these smartwatches project, possibly adding another modem of visual distraction. Cue the Moment smartwatch.

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

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