Reports

The billboard industry is pushing digitals at three times the brightness levels as traditional billboards at nighttime. Many municipalities, counties and NDOT have adopted these standards. The Viridian Group concluded a study in the Truckee Meadows that compares brightness levels of digital and non-digital signs at night and proposes different standards to regulate digital signs.

Successful communities capitalize on their assets, including architecture, history, natural surroundings and home grown business. They also involve a broad section of residents in planning for the future and they pay attention to community aesthetics.