Education Marketing

Helping a state-funded educational resource find its voice.

Challenge

The University of Dayton Research Institute (UDRI) was launching a program slated to help manufacturers in the metro area grow and solve complex operational and manufacturing problems facing them. The program needed a brand and a voice to communicate the benefits provided to these companies.

Approach

After spending several weeks conducting research with key stakeholders and uncovering key value attributes, B63 presented a series of strategic messages that more properly aligned the organization with their primary user groups.

Tactics

Branding

Messaging and branding were developed in tandem to maximize how both elements work together. Secondary elements were also developed for integration into various marketing collateral.

Website with Mobile Layout

A new and visually appealing web presence was crafted to effectively communicate the organizations message.

Messaging

Core messages were integrated into refined content and the website was updated to reflect FASTLANE’s manufacturing focus. Improved usability and a mobile-first approach was applied and communications now resonate much more clearly.