"For this upcoming season Tostitos (the official chip and dip for the NFL) created special bags for a handful of NFL teams. Fans of 19 NFL teams, including the Dallas Cowboys and Denver Broncos, can purchase special bags that feature team logos on them (sort of like those personalized Bud Light cans). Unlike those beer cans, “Lucky Bags” are also supposed to be injected with a little bit of good luck. Each spot gives a nod to a different team ritual or tradition."