Nike's New Oregon State Uniforms May Signal Greater Involvement

Nike tonight will unveil a new line of Oregon State athletic uniforms and logos, including a selection of football helmets that are both "retro and futuristic." With Nike famously investing heavily in rival Oregon's athletics, the OREGONIAN's John Canzano writes, "The only real question is how far Nike will go to make Oregon State matter." Nike is "either going to help Oregon State appear more credible and fun on the field with some uniforms, or it's going to elevate the entire athletic department" (Portland OREGONIAN, 2/27).