Focus

On The Web

About Me

As a kid i was always amazed by peas. I used to watch my mother peel the peas and roll them down in a bowl. There was always a surprise element to it. You don't know what's inside until you open it up. You can't even judge whether you'll get 5,6 or just two. At times , if you're really lucky you might even get a c… Read More

As a kid i was always amazed by peas. I used to watch my mother peel the peas and roll them down in a bowl. There was always a surprise element to it. You don't know what's inside until you open it up. You can't even judge whether you'll get 5,6 or just two. At times , if you're really lucky you might even get a caterpillar. As i grew older i became more and more curious about things. Peas became my favorite thing to eat.

After i was introduced to design, it took me back to the rare nature of peas. How they're enclosed in a pod just like ideas are in our brain. Some way or the other i had started to link these two. This is why i named my own setup Matar. Because just like peas are in a pod, ideas are in the brain.

Communication is a major part of a brand, it defines what a brand is all about. As someone who started blogging in her teens and became a major social media addict, I’m constantly keeping myself up to date with the latest happening in the digital world. Social media plays a major role these days when it comes to getting one on one with your customer.

Through this platform, brands have now the ability to directly communicate with their consumers, get to know their problems, areas of interest etc. I feel that if I’m on the same page as brands and consumers are, it would prove to be a major plus point for me when it’s time to work. Since I’m myself a social media addict, I keep observing the behaviors of multiple people around me to understand their psychology and attitude towards multiple products. Read Less