Nike Rise 2.0

Celebrate the incredible journey of China’s most devoted youth as the greatest athletes in the world push 30 individuals to the limit. Whilst sharing their stories through exhilarating weekly shows proves to the next generation of players that the ability to Rise is in all of us.

To serve this need, we broke the rules of an inflexible CMS by creating a template that can be easily updated for all phases.

LunarEpic Forever Run

Nothing is as inviting to a runner, as a road that seems like it never ends. It beckons you in, urges you to try and run all of it.

Forever Run, an activation to promote LunarEpic Flyknit does exactly that. Through China's runners, we generate a never ending road, that stretches through the nation. Takes every runner on a journey through the favourite routes of every runner - frame by frame in a round that runs forever.

Client: Nike

Role: User Experience Designer

Personal Shopper

Personal Shopper is a wechat activation that leverages inspirations to educate our girls on the innovation of Nike athletic gear.

Better For It

Nike Women WeChat created a series of simple exercises from the N+TC APP for a period of 6 Weeks, encouraging women to exercise and “check-in” by submitting the results of their exercise using the 2 featured NIKE APPs on every workout.

Client: Nike

Role: User Experience Designer

Kensho

A relaxation device made by MUJI. With the power of nature it transforms your room into a sanctuary where you can relax after a stressful day.