Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

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Packaged food in the Czech Republic registered robust growth in current value sales in 2018 as good economic growth, low unemployment and rising purchasing power made local consumers more willing to trade up to higher quality products. The further development of the healthy eating trend also continued to have a strong impact on the performance of packaged food, with Czech households increasingly choosing products with added value health benefits.

Czechs increasingly favour products that are high in protein and low in sugar

Growth in packaged food current value sales in 2018 was down on 2017, but surpassed the CAGR for the entire review period. Strong growth in current value sales in 2017 was driven by rising prices for milk and other product types.

Hypermarkets remained the most important retail distribution channel for packaged food in the Czech Republic in value terms in 2018, followed by supermarkets and discounters. The market value share of supermarkets increased slightly thanks to rising purchasing power in the country.

Demand for higher quality and premium products set to continue rising

Packaged food in the Czech Republic is expected to record steady growth in retail value sales at constant 2018 prices over the forecast period. The market as a whole will benefit as the rising purchasing power of Czech households continues to encourage trading up to higher quality and premium products.

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Consumer Foodservice

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