LED TV VIERA® TX-60CX740E

The Premium 4K TV That Likes to Share

As well as reinforcing its 4K resolution with a wide colour range and bright panel, this TV's easy-to-use streaming server makes it great at sharing content with other screens like smartphones or tablets.

*Design, functions and specifications are subject to change without notice.

4K Ultra HD

Delivers Four Times the Picture Resolution of a Normal HD TV

With their 3840 x 2160 resolutions, 4K Ultra HD TVs make pictures look
so detailed and pristine that you feel like you’re looking at the real world
through a window rather than watching TV. Especially when features like
high brightness/high colour space panels and the powerful Quad Core
Pro Engine are on hand to tease out every last tiny detail 4K has to offer.

Studio Master Colour

An Advanced LED Backlight Design Which
Produces a Wider Colour Range

By using special Wide Colour Phosphor Technology capable of
producing a wider colour range, It covers more than 90% of DCI
standards. Studio Master Colour TVs give you a more subtle,
naturally toned colour palette which, unlike most LCD TVs, still
looks authentic in any scene.

* The 65-inch model covers 98% of the DCI Colour Space.

Brilliant IPS Contrast

Crisp, Clear Images and Smooth Gradation
with a Wide Viewing Angle

High-contrast panels are designed to produce both deep
blacks and bright whites, which helps pictures look more
dynamic, colourful, crisp and detailed. Excellent viewing
angle characteristics provide beautiful images even when
viewed from an angle.

my Home Screen 2.0
powered by Firefox OS

Quick, Intuitive Access to Just the Content You Want

Thanks to Firefox, "my Home Screen" will be renewed, as a
single gateway to all the broadcasting channels, apps and
connected devices. A new Firefox OS-based home screen
makes it easy to access the content you want with intuitive
operation.

Local Dimming

Enhanced Blacks for a More Natural
Picture

The new generation of high brightness LCD panels
are great for boosting colours and vibrancy. But they
can only truly improve contrast if you can control
their brightness in dark picture areas. Local dimming
makes this possible by letting separate clusters of a
TV's backlights output different brightness levels, so
brightness can be reduced for dark areas without
compromising the intensity of bright areas.

Wide Viewing Angle
by IPS Panel

Stunning Images from Almost Every Viewing Angle

By combining the IPS Panel, with its excellent viewing angle characteristics,
beautiful images are reproduced with excellent brightness, colour, and
contrast even when viewed from an angle.