Sr. Digital Marketing Manager

Sr. Digital Marketing Manager

Work Address

7225 Northland Drive

Requisition ID

2018-8147

Work Location

US-MN-Brooklyn Park

More information about this job

Overview

The Senior Manager, Digital Marketing will manage all aspects of the company’s owned and unowned digital assets. This includes product ownership and administration of the corporate website(s) and online managed listings. The manager will support the organization’s on-going customer experience journey transformation by leading the transformation of the digital space to deliver a true omni-channel, customer centric experience. This role will also provide strategic recommendations for social media assets and will lead the organization’s SEO, SEM, and paid digital media efforts. The Manager will maintain a roadmap for future enhancements, make continuous recommendations, and lead strategic implementations to improve customer’s online experience both on and off owned products. The Manager will be responsible for driving conversions and other key performance metrics in the digital space and conducting ongoing analysis and other A/B testing to test proofs of concept.

Responsibilities

Maintains a corporate website governance plan which includes prioritizing enhancements, product launches, content, and other sometimes competing priorities from across the organization

Identifies, implements, and manages a scalable solution for maintaining and managing the organization’s reputation and presence in the online space

Applies in-depth knowledge of market dynamics, analytics, and industry insights to advise and implement best mix of digital marketing tools to address customer experience needs, including marketing automation, CRM, and more

Develop a scalable digital content strategy which delivers a differentiated customer experience and drives traffic and other key performance indicators

Support the delivery of high-quality, consistent customer experiences by contributing to the development of communications, guidelines, and processes for digital marketing activities

Identify new opportunities to drive online growth and conversions as well as to drive traffic to retail locations in dozens of markets across the country

Act as the lead and subject matter expert, providing oversight for the development of content and asset requirements for all digital needs across the organization’s key functions including business development, HR, customer service, employee experience, and operations

Responsible for the accuracy and consistency of information delivered on the company’s corporate website at all times

Works with partners and content owners to understand content performance and customer journeys to support optimization efforts, including SEO

Develops robust strategy to localize online content in a scalable fashion to drive sales in hundreds of retail locations

Qualifications

7+ years of experience in digital marketing in a retail or multi-unit franchise industry

Experience managing owned and unowned digital assets for a multi-unit national organization, preferably in the retail, franchise or agency space

Experience leading product integrations and robust implementations in the digital space, with the support of IT and external vendor resources

Intermediate understanding of the principles of SEO with experience implementing techniques to improve rankings of multi-locations across many markets