The exhibit curated by Francesca Molteni is organized by Museimpresa, supported by Assolombarda. It tells the history of fifty objects chosen from archive’s collections and museums associated to Museimpresa. There is a characteristic combining them: they are all the result of the industry research, great concepts or little goals. They shaped the collective imagination, signed by a technological progress, accompanying our daily life.

They tell a company history, the Made in Italy, but also the history of Italian culture and society.

The Poltrona Frau Museum exhibits the Intervista armchair, designed by Lella and Massimo Vignelli.