Tesco is the 2nd biggest store in the UK. The company has more than 360,000 employees worldwide. In the UK, Tesco stores range from small local Tesco Express sites to large Tesco Extras and superstores. Around 86% of all sales are from the UK. Originally Tesco specializes in food and drink, it has diversified into areas such as clothing, consumer electronics, financial services, telecoms, home, health and car insurance, dental plans, retailing and renting DVDs, CDs, music downloads, Internet services and software. Most surprisingly they have started the Tesco loans to the public.

2. Marketing :

The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place.

Marketing is the satisfying needs and wants through an exchange process.

1.3 Concept of MarketingThe marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. The concept of marketing is based on the consumer wants. The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix. When we talk about marketing concepts these question comes in the mind. • What do customers want?

• Can we develop it while they still want it?
• How can we keep our customers satisfied?These questions are the major concerns of every company. Similarly Tesco is also one of them who ask these questions before taking any further steps.It is a fundamental idea of marketing that organizations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept. An organization that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.

1.4 What are customers needs and wants?

A need is a basic requirement that an individual wishes to satisfy. People have basic needs for food, shelter, affection, esteem and self-development. Many of these needs are created from human biology and the nature of social relationships. Customer needs are, therefore, very broad....

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...MarketingMix
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Abstract
A MarketingMix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P's of Marketing and provide examples of MarketingMix. (Kyle, Bobette).MarketingMix
The MarketingMix is based on the fact that price is not the only factor that decides whether customers will buy from you or not. In fact, in some cases people never buy the cheapest! Do you know anyone who has taken 3 quotes and then decided to employ, or buy, from the middle priced quote. The error many new businesses make is to assume that if they are cheaper than the competition then customers will buy, which is not necessarily so. (Net MBA).
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...The marketingmix is a business tool used in marketing and by marketing professionals. The marketingmix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the seven Ps or eight Ps to address the different nature of services. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.[1] And there are two four Cs theories today. One is Lauterborn's four Cs (consumer, cost, communication, convenience), another is Shimizu's four Cs (commodity, cost, communication, channel).
Contents
[hide] • • • • • • •
1 History 2 Four Ps: the producer-oriented model 3 Four Cs: the consumer-oriented model 4 Four Cs: in the seven Cs compass model 5 See also 6 References 7 External links
[edit]History The term marketingmix was coined in an article written by Neil Borden called “The Concept of the MarketingMix.” He started teaching the term after he learned about it from an associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of ingredients"; one who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe...

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The 4p’s of Marketing
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Abstract
Arguably, it can be acclaimed that the McDonald’s Corporation acts as a proxy, representing the heights and successes of 20th century commerce. In contemporary times its quite clear to assess and sight that McDonalds has ascended and reached a status over the past century that warrants recognition as probably the most successful brand of our time with its ubiquity and prevalence around the world. Currently rated number 1 fast-food restaurant with good measure. This paper seeks to categorize and evaluate the fundamental facets that has made McDonald’s so successful with particular focus on its Marketing strategies (4p’s), feasibly its de facto mechanism that has allowed it to capture the majority of the Fast-Food industry market share. McDonalds acts as an appropriate template for the execution of Neil Borden’s famed 4p’s of marketing conception, given its success around the world with the image of the Golden Arches etched in the minds of people all over the world.
Brief Background
McDonald’s has grown to become the largest fast food chain (emphasis on hamburgers) in the world with a plethora of branches all over the world reaching about 119 countries and averaging a service of around 68 million customers daily (Yahoo Finance, 2012). Dick and McDonald opened their eponymous burger stand in 1948 in San Bernardino, California. Under the guidance of...

...SERVICES MARKETINGMIX
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1) People
2) Process
3) Physical evidence
4) Product
5) Price
6) Place
7) Promotion
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...﻿Describe the elements that make up the marketingmix.
Marketingmix often called “4Ps” refers to four elements of a firm’s marketing strategy which are designed to meet the needs of customers. The elements include:
Product
Price
Place
Promotion
To meet consumers’ needs, businesses must produce the right product, at the right price, make it available at the right place, and let consumers know about it through right promotion.
PRODUCT:
It is the actual offering to the customer. It refers to the functions and features of a good or service. It should satisfy the need of the customer. A product is anything that can be offered to a market that might satisfy a want or need
Products can be of two type:
Tangible (Which have some physical appearance, can be touched and can be seen like car, Mobile, TV, Clock etc.)
Intangible (Which don’t physically exist, can’t be touched, can’t be seen like doctors service, Music etc.)
Products must be ensured to meet the needs of customers in terms of the following aspects:
I. Appearance (Color, size, shape, etc.)
II. Function (Convenient for use & Should be able to satisfy customers need)
III. Cost (Cost should be low so that price is low too if cost is high the product’s price will be higher)
PRICE:
It is the process of determining what to charge from the customer. It is the amount a customer pays for the product. It is determined by a number of factors...

...non-price factors have become more important in buyer-choice behavior in recent decades.
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1.Identify the target market segment for the product or service, and decide what share of it is desired and how quickly.
2.Establish the price range that would be acceptable to occupants of this segment. If this looks unpromising, it is still possible that consumers might be educated to accept higher price levels, though this may take time.
3.Examine the prices (and costs if possible) of potential or actual competitors.
4.Examine the range of possible prices within different combinations of the marketingmix (e.g. different levels of product quality or distribution methods)....

...|
MarketingMix and Retail Petrol Outlets |
The Four P’s |
|
Introduction
This report aims to address four elements that collectively create the marketingmix. These marketing tools will then be analysed and how these marketing elements are applied to retail petrol outlets within Australian will be discussed.
The MarketingMix elements collectively are made up of the four P’s; Product, Price, Place and Promotion. Marketing as often defined, utilises these four tools; putting the right product in the right place, at the right price, at the right time. Marketing in simple terms is creating a product that a particular group of people want, putting it on sale in some place that the same people visit regularly, and pricing it at a level which matches the value they feel they get out of it; and doing it all at a time that consumers want to buy. The strategy emphasises the organisations ability to understand and satisfy customer’s in a position that will be profitable to the organisation and valuable to the customer.
This report provides an overview of each individual element used in the four P’s strategy and how they are applied to retail petrol outlets.
MarketingMix
Marketers use a combination of marketing tactics from the marketingmix to develop...

...﻿2.
The 4Ps of Marketing – Product, Price, Promotion, and Place
Needs are obviously met by the product itself. Needs, however, can also be met by the other components of what is called the marketingmix. These other components are Price, Promotion, and Place. The Price component of the marketingmix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual retailers’ pricing strategies. The Promotion component, as discussed above, includes all activities that inform and attract buyers to purchase the product. The last component of the marketingmix is Place. This element encompasses the distribution of the product and determines how the product and the customers are brought together. These four elements of the marketingmix, Product, Promotion, Price, and Place, form the ubiquitous “4Ps” of marketing. With an eye on how the 4Ps may collectively and individually satisfy customer needs, the characteristics of each of the Ps are briefly summarized next. A more detailed discussion is presented in Chapter 4.The Product P can be best described using three concentric circles. At the heart of the three circles is the core product. The Core Product satisfies the fundamental need for which the product...