The events are powered by The Boutique & Lifestyle Lodging Association (BLLA) which is the first and only association dedicated to uniting the world's boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member, visit: www.blla.org.