Denial and American Honey were the only two films in the $10,000 club on the theater average chart this week. Denial earned first place with an average of $18,746 in five theaters, while American Honey was relatively close behind with an average of $17,801 in four.
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Like last week, no films joined the $10,000 club this past weekend. Two came close though. Firstly, The Best Democracy Money Can Buy earned $9,511 in its lone theater. That’s excellent for a documentary and hopefully this start will help it be seen by more. The number one overall film, The Magnificent Seven, was close behind with an average of $9,446.
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The Magnificent Seven will almost exactly match Sully’s debut two weeks ago by posting a $35 million opening, according to Sony’s Sunday projection. To us, it looks as though the film will fall fractionally short of that number, but it should still have the sixth-best September opening of all time (not adjusted for inflation). Those two films alone have given the box office enough of a boost that the industry will wrap up the month in fairly healthy condition.
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Like last week, approximately 30 films open in limited release this week. That is far too many and all but ensures most will not find an audience. Furthermore, it means I have to be a little more liberal when it comes to pruning releases that don’t have enough buzz to talk about. There are lots of films that still made the cut, including a few highlights: The Age of Shadows, Audrie & Daisy, The Dressmaker, The Lovers And The Despot, My Blind Brother, and Queen of Katwe. Some of these are playing on VOD, so they will go nowhere in theaters. Several are aiming for Oscars, including Queen of Katwe, which will expand semi-wide next week.
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