Why Do It Right When I Can Do It Easy? I got a call from the regional sales manager of a small mortgage bank on the east coast. He wanted to know what it was we did and to see if we could help with his marketing efforts. He was very nice. We’ll call him Rick for all...

Social Media Marketing: Is It Social or Is It Marketing? When I was first introduced to Social Media Marketing, I must admit, the idea was intriguing. It seemed that Social Media Marketing could be better than just a website, better than just email, and far better...

What Is the Right Medicine for Loan Officer and Realtor Marketing? Having the right answer or the right medicine for an ailment doesn’t always endear us to those who should appreciate such things. Sad but true, because as someone smarter than myself once said, “You...

Stepping Over Dollars to Pick Up Pennies With Your Mortgage Or Realtor Marketing When the idea of Social Media Marketing started, I thought the idea was intriguing. It seemed that Social Media Marketing could be better than just a website, email, or a blog with a...

Mortgage Marketing: The Changing Times Over the years, we’ve seen lots of changes in the housing market for both Loan Officers and Realtors. Marketing has seen some changes, too, and lots of people have taken to Twitter and Facebook to keep themselves relevant....

Mortgage Marketing and The 5,000-foot View (part 2) In Part 1 of the “The 5,000-foot View”, I briefly covered some of the approaches that are being tried in the name of mortgage marketing. More specifically, I examined those approaches that are shots in the dark at...

Tips & Insights

Read Testimonials

Share Yourself

It's so important to take the time to let your friends know what you’ve been up to and how you're doing. Taking a few minutes a month to share a little of yourself is the best way... [READ MORE]

Share Your Knowledge

There is nothing more powerful than knowledge. While this adage can take us in many different directions, we know that by sharing your knowledge, along with a little bit of yourself, you maintain... [READ MORE]

Become Family

The result of sharing yourself and sharing your knowledge over time is that your clients consider you part of the family. When you need support or advice who do you call? In 99% of all cases...
[READ MORE]

Create Ambassadors

Who represents you out there? Your Friends? Your Family? Your Clients? Family, friends and those you've serviced should be Ambassadors for you and your business? To do this you'll... [READ MORE]

Mailing list accuracy is paramount. By utilizing our Change Of Address Service, your mailing list will be accurate with in 2 weeks of the Post Office’s records. The COA Service is used to compare your mailing list against the United States Postal Services – Change of Address database and returns to us a new address along with the month and year that the move occurred. It requires that the initial address is correct and that the addressee submitted a Change of Address / Mail Forwarding Request with their local post office.

Mail Service

Your newsletters are complimented by our state of the art mailing service. This invaluable convenience costs less than the cost of a postage stamp and includes folding, tabbing, sorting, and of course the inevitable trip to the post office. Once your newsletters are personalized, approved, printed and folded, the mailing process begins. Your mailing list is submitted, through our secure online server. We provide a complete turnkey solution to keep your mortgage marketing or real estate marketing efforts consistent, on time and with no hassles or worries.

Content Help What is it and how much does it cost?

What is it?: Since not everyone knows how to write we offer the content help service. It is no more than a 5-7 minute conversation with your layout rep. Not a questionnaire or forms you need to fill out. Your layout representative asks a handful of business and personal related questions. Nothing too serious however we use the answers to write the personalization for you. It works extremely well and often inspires things to share with your clients that you might not have thought of or were unsure would be worth while. Most people realize they're just reflecting back on the last 30 days or so.

What does it cost?: Nothing, we gladly help you for free. We want nothing more than your newsletter to be successful. Simply put, your success is synergistic with our success.

4 Color Examples

FedEx Shipping of Extras

When you add Extras to your newsletter campaign, we need want to be sure they are delivered promptly and trackable. Therefore ALL Extras are shipped FedExGround at a fixed discount cost of $9.50 regardless of the amount of Extras you request.

Total Postage

Postage is fixed at .39 cents per mailed newsletter and is calculated as database size x .39

Total Newsletter Price

The Total Newsletter Price is the Database size + Extras multiplied by the Price Per Piece.

Newsletter Price Per Piece

The pricing matrix to the right shows that as the number of newsletters goes up, the price per piece goes down. In other words, the discounts are built into the system.

As you create your quote, the pricing will include the discount based on the total amount of newsletters in your database, in addition to any Extras you add.

From 100 to 149 newsletters the Price Per Piece is .82 cents.

As your market share grows and it reaches each pricing level, the Price Per Piece discount is automatically applied.

Total Newsletter Quantity

Your total newsletter quantity is your database size plus any Extras you’d like to receive.
Extras are added or removed at any time on your client dashboard

What are Extras?

Extras are the number of newsletters you request to be printed and shipped directly to you in addition to what we mail to your client database.

Clients typically add Extras so they can:

► Hand them out to referral partners
► Have newsletters available for open houses
► Make them available in the reception area

Extras can be added or removed at any time on the client dashboard.

Sphere of Influence / Database Size

The amount of records in your client database determines the number of newsletters printed, not including any Extras you decide to add to the overall total (see the Extras [Learn More] for details on Extras).

Personalization Color Choice

While the newsletter and content we provide is in full 4-Color, you can choose to have your personalization in either 2-Color (Black & White) or full 4-Color.
With the 4-Color option, you also have the option of replacing our main page-one article with your own on any issue. The 4-Color option adds $59.00 per issue regardless of piece count.

Newsletter Price Quote Generator

The purpose of this form is to provide you with the costs of using a newsletter. When comparing direct marketing to all other forms of marketing for LO’s and Realtors, the properly personalized newsletter is far more effective at generating referrals.

This is not an order form. It’s a price-quote tool that will email you the price quote.

Please feel free to use it or pass it on to anyone who might have similar interest in successfully increasing referrals.