Proposed WPP merger will create media titan

April 28, 2000
by GIDON FREEMAN

WPP will become the most valuable advertising, marketing and PR
holding company in the world if its expected deal with Young and Rubicam
goes through. The merger, following talks between WPP chief executive
Martin Sorrell and Y&R opposite number Tom Bell, would create a company
with a market value of almost pounds 10 billion.