Broadwick Corp. gained 78 new clients for its permission-based email marketing software IntelliContact Pro in June to reach a total of 445. Broadwick welcomes Catalog.com, Aim1 Hosting, and Wireball Creative to its growing list of reseller partners. Today, July 1 Broadwick obtained its 450th customer as it continues to grow at a accelerating pace.

Independence Day SaleIntelliContact Pro is offering subscribers of the Entrepreneurs’ Chronicle who sign up before the end of July 4 a 15% discount off its permission-based email marketing software. To learn more and sign up for a free trial just visit http://entrepreneur.intellicontact.com.

Welcome to Issue Fourteen

The middle of summer is coming up as the entrepreneurial energy flows here in downtown Chapel Hill. I’ve just returned from a two week trip to Providence, Boston, and New York. June 12-18 I attended a wonderful seminar on globalization and poverty put on by the Institute for Human Studies. Sixty-five other undergraduate and graduate students attended, with about 20% from outside the U.S. I’ve never had so many intellectually engaging discussions on globalization at 2am in my life. June 20-26 I was in New York City, then Boston, then New York once again. I stayed at my brother’s apartment in Queens for two nights and then went to Boston for three days to speak to a group of high schoolers and middle schoolers at the Lead America Business & Entrepreneurship Conference at Bentley College.

This issue begins with the new welcome message to zeromillion.com that explains the site’s resources, its mission, and how to become a part of its growing community. Our second section is new to the Chronicle and will highlight the discussions that have taken place in our online discussion forum over the past month. In order third section, we have a recent interview conducted by Susan DeFiore of HBS Digest. Finally, we’ve listed our book recommendations for current and aspiring entrepreneurs and business leaders.

If you have any comments, suggestions, or would like to contribute content to be published in the newsletter or online, I encourage you to contact me at ryan@zeromillion.com. Please do feel free to forward this newsletter on to your colleagues and associates. On behalf of the Zeromillion.com team I thank you for being a subscriber.

Yours entrepreneurially, Ryan P. M. Allis, founder http://www.zeromillion.comThe Top Entrepreneurship Resource Online Author: Zero to One Million: How to Build a Company to $1 Million in Sales

New Zeromillion.com Welcome Message

The below welcome message was published June 30 and was written to provide an introduction to zeromillion.com to first time visitors as well as explain the mission of the web site. We wanted to publish it here so all past visitors could read it and become more familiar with the resources on the web site, our mission, and the growing community. We welcome feedback and discussion on this message in our discussion forums.

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Welcome to a global community–a community of current and aspiring entrepreneurs, business leaders, and marketers.

This site was founded in June 2002 by Ryan Allis and a team of young entrepreneurs with the goal of becoming the top resource online for all things related to entrepreneurship and business. Today, zeromillion.com has become a collaborative effort of over four hundred persons through the world who are working to create and add content, energize our discussion forums, add interviews, and build an international network. The site today has grown to receive over 80,000 unique visitors each month and has been featured in national and international news media such as Investors’ Business Daily, Entrepreneur Magazine, Young Money Magazine, and CosmoGIRL magazine.

This site currently contains over 550 articles under the eight section of business, ebusiness, economics and policy, entrepreneurship, marketing, personal development, web marketing, young entrepreneurship. Within the business section alone we have over two hundred articles on topics ranging from finance to management, interviews with over ninety business owners, audio content, and a selection of related PDFs and ebooks.

Other features of our site include the active discussion forums, the Directory of Entrepreneurs, the Directory of College Entrepreneurs, free reports and ebooks, The Entrepreneur Interview Series with over 120 interviews with business owners, entrepreneurs, and executives, and a collection of free monthly newsletters including the internationally reviewed and acclaimed The Entrepreneurs’ Chronicle.

Whether you’re a fifteen year old aspiring entrepreneur with a vision, a Nigerian youth tired of repression and lack of access to opportunity, a thirty-five year old MarCom executive from Britain who wants to learn the best practices for product positioning, a fifty-five year old refuge from Corporate America now venturing out on your own, or a successful entrepreneur who just wants to give back, we know you’ll find a home here.

What is our mission? Quite simply it is to bring together in one place a top quality resource and a top quality community in which aspiring and current business leaders from all countries can collaborate and learn from each other.

And what is the mission behind this mission? To us, entrepreneurship isn’t about making lots of money. It’s about encouraging competition, creating jobs, promoting innovation and technological progress, and providing better quality goods and services at lower costs to everyone–raising standards of living and reducing poverty in the process. The economies of developed nations would not be as dynamic as they are and the prosperity that we have seen over the past two centuries would not have been possible without entrepreneurship.

Today, if there is a place for concern, however, it is not so much over the economies of developing nations. To us, it’s not about how many SUVs or DVD players we have, it’s about being able to provide basic healthcare, nutrition, and education to the 2.8 billion people who live on less than $2 each day. It’s the positive impact that we feel we can make through practicing entrepreneurship, making entrepreneurship possible, and promoting entrepreneurship that, for these people, can make the difference between starving and having the chance to make a go at life.

A small merchant in Lima, Peru who wants to open up his or her own small sewing business with just two machines and one employee would have to work eight hours per day for 289 days to get an official permit to start the business legally without paying any bribes (de Soto, Mystery of Capital). In many countries, the situation is worse. Without competition, the market economy cannot work. And without an environment that makes it easy for anyone–without regard to political connections or wealth–to easily start a company, the the underdeveloped world will remain poor and inequalities in income will increase. Access to entrepreneurship and equal entrepreneurial opportunity for all is not a panacea. Many other steps, such as the development of proper legal systems and private property law, rooting out corruption, developing an educated and healthy populace, promoting a free press, electing ethical leaders, allowing freedom of speech, and creating the proper market and legal institutions need to be taken for proper sustainable development. However, we believe firmly that access to entrepreneurship and equal entrepreneurial opportunity for all it is an essential step in the process of increasing the standard of living for all within a society.

This is why we have created zeromillion.com–to be a resource, to be a community, to be a connector. Between the Western world and the Eastern world, between aspiring entrepreneurs and current business leaders, and between the developed world and the developing world. We hope you will benefit from this resource and community, share it with others, participate in our growing forums, and become involved in helping this site grow.

On a final note, this site has been developed around a book that was written between June 2002 and October 2003 by the name of Zero to One Million: How to Build a Company to One Million Dollars in Sales. If you have not yet had a chance to read this book and are a current or aspiring entrepreneur or business owner, I would very much recommend it. I hope you will join the growing numbers of members of the zeromillion.com community that have read the book behind it all.

An Interview with Ryan Allis for the HBS Digest, prepared by Susan DeFiore June 30, 2004

What is your business background? How did you get started? How long have you been in business?

I started my first "company" at age 11. I thought of ways I could earn money after my parents would no longer buy me the $60 brand name shirts I wanted so I could look cool going into 7th grade. I knew I was good at computers so thought I could help others learn to use them. I put up a few flyers, "$5/hour for computer help from responsible 11 year old," and went from there. I got into web site design at 14, and web marketing at 16. My senior year in high school I worked with a company that had a product in the nutraceuticals/arthritis arena. When I started working with the company we had one employee and were doing a few hundred dollars per month in sales. When I left a year later to go off to the University of North Carolina, we were doing close to $200,000 per month in sales. This was certainly a great learning experience for me and was the initial inspiration for my book, Zero to One Million: How to Build a Company to $1 Million in Sales.

In October 2002 I formally incorporated my first company, Virante, Inc. and having been working to build it ever since. Also in the Fall of 2002 I met a senior computer science major at UNC who later would become my partner in my second company, Broadwick Corporation, which was started in July 2003. Virante now has 4 employees and Broadwick has 10. Both are growing very rapidly.

What does your business do?

Virante provides web marketing consulting and search engine services. We essentially work with high-potential clients who have a product that they want to sell online. Our job is to increase their sales by properly planning and executing a coordinated web marketing strategy. The company web site is www.virante.com.

Broadwick has developed and sells permission-based online email marketing software that allows businesses and organizations to create, send, and track email newsletters that are sent to their subscribers and customers. The name of this software product is IntelliContact Pro. Broadwick currently has 443 clients who use IntelliContact Pro, and this number is growing by four or five daily. The web site for the email software is www.intellicontact.com.

How do you succeed in your business?

By keeping an ear to the marketplace and our customers

By creating high quality products (and providing services that create quality results) that customers and clients will spread the word about

By building a quality team, both internal with our employees and external with our advisors and legal and accounting team

By positioning our products in the marketplace where customers are looking for them

By continuously learning about business, management, marketing, and the niches of the market we are in

What is your biggest problem with running an on-line business? An off-line business?

No matter what type of business it is, the biggest difficulty is making sure you are selling what the market demands. If you aren’t, no matter how much you work your butt off, you won’t succeed. Second biggest difficulty is hiring good quality people and building a team that can work well together. Third biggest difficulty is establishing an early-stage company in the marketplace and properly positioning its product or service offerings.

Properly analyze the opportunity and whether what you want to provide is really going to be demanded in the marketplace. Use the Market, Advantages, Return (MAR) model from Zero to One Million to do this. Once this is done, take action. Have a bias toward action always, find partners if necessary, and build a great team. Even if you cannot see the path all the way to the end goal right now, keep at it. If you wait until all the stop lights are green along the road before you get started you’ll never get there. Keep learning continuously and keep meeting people. If you plan to sell a product online, learn how to get your site to the top of the search engines and how to build partnerships. If you plan to offer a service, consider writing articles or a book to build your credibility.

What are your goals and aspirations for the future?

I’ll be going back to school this August after taking the past year off. I need to do two more years in order to finish my undergraduate degree. I’d like to finish this while at the same time building Broadwick and Virante further. My interest in entrepreneurship, however, is equaled by my interest in development economics—that is the economics of underdeveloped countries such as those in Africa. I’d like to pursue a masters degree either at Oxford or Columbia in development studies and if I am able to succeed in business and perhaps take a company public or have one of my companies be acquired I’d like to use the funds from this to start a foundation that would work to decrease poverty, improve education and healthcare, and reduce corruption in African nations. While I will always be an entrepreneur, I could see myself either becoming very involved in such a foundation or working in the top levels of an organization such as the World Bank or UN.

Ryan Allis, is the author of Zero to One Million: How to Build a Company to $1 Million in Sales. He is also CEO of Broadwick Corporation, a provider of permission-based email marketing and list management software IntelliContact Pro and CEO of Virante, Inc. a Chapel Hill, North Carolina based web marketing consulting firm. Ryan, who is 19, is on leave for a year from the University of North Carolina at Chapel Hill, where he is an economics major and Blanchard Scholar. Additional information on the author can be found at www.ryanallis.com.

This article may be republished online as long as the byline remains.

Entrepreneurship Discussion Forum Ju ne Highlights

Each month in the Entrepreneurs’ Chronicle we will be featuring discussions from our Entrepreneurship Discussion forum at http://www.zeromillion.com/talk/. So far we have 374 registered members in the forum. Topics from June included:

If you have a web site that has to do with business, entrepreneurship, marketing, web marketing, ebusiness, personal development, or economics and would like high quality free content for your web site, you may syndicate the following articles from our web site. These articles are stored in zip format and can be downloaded by clicking on the appropriate link. We simply ask that you keep the author byline at the bottom of each article per the instructions included with each zip file. If you choose to use any of the articles we ask that you notify us at info@zeromillion.com.

Start It, Sell It & Make a Mint: 20 Wealth-Creating Secrets for Business Owners

Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial skills. Based on his own experience as well as those of the many other successful business owners interviewed for this book, Joe John Duran explains how to overcome these obstacles. This reader-friendly book offers easy-to-follow advice, including 20 vital secrets that will help business owners avoid the most common mistakes, grow their businesses successfully, and then sell them at the highest price possible.

Joe John Duran (Santa Monica, CA) built a national investment firm with billions under management and thousands of clients. Within 10 years of creating it, he sold it to General Electric for tens of millions of dollars. He is a chartered financial analyst, CEO of Alchemy Capital, Chairman of Finance of the Santa Monica Bay Young Presidents Organization (YPO), and a member of the Association of Investment Management Research (AIMR) and the Los Angeles Society of Financial Analysts (LASFA).

The following books are recommended for reading by aspiring and current entrepreneurs and business leaders. The books in bold are must reads. Please email any recommendations for additions to this list to ryan@zeromillion.com.

Globalization & Economics

The Lexus and the Olive Tree by Thomas L. Friedman

The Commanding Heights by Daniel Yergin and Joseph Stanislaw

Political Ideologies and the Democratic Ideal by Ball and Dagger

The Worldly Philosophers by Robert L Heilbroner

Reinventing the Bazaar: A Natural History of Markets by John McMillan

The Mystery of Capital by Hernando de Soto

The Other Path by Hernando de Soto

Economics by Stanley and Brue

Macroeconomics by N. Gregory Mankiw

Africa in Chaos by George B. N. Ayittey

Capitalism, Socialism, and Democracy by Joseph A. Schumpeter

International Business by Charles W. H. Hill

Against the Dead Hand by Brink Lindsey

Entrepreneurship

Zero to One Million by Ryan P. M. Allis

Rich Dad Poor Dad by Robert Kiyosaki

Rich Dad’s Guide to Investing by Robert Kiyosaki

Start It Sell It And Make a Mint by Joe John Duran

New Venture Creation by Jeffrey Timmons

The Young Entrepreneurs’ Edge by Jennifer Kushnell

The Young Entrepreneur’s Guide to Starting and Running a Business by Steve Mariotti

The Portable MBA in Entrepreneurship by William D. Bygrave

Innovation and Entrepreneurship by Peter Drucker

At Work with Thomas Edison by Blain McCormick

Multiple Streams of Income by Robert G. Allen

On Entrepreneurship by Harvard Business Review

Entrepreneurship.com by Tim Burns

Marketing

The Anatomy of Buzz by Emanuel Rosen

The Tipping Point by Malcolm Gladwell

Obtaining a #1 Ranking in the Search Engines by Ryan Allis

Building Thousands of Links to Your Site by Ryan Allis

Net Results 2 by Rick E. Bruner

Protégé Training Program by Jay Abraham

Permission Marketing by Seth Godin

Guerilla Marketing by Jay Conrad Levinson

Principles of Marketing by Kotler and Armstrong

Personal Development

Think and Grow Rich by Napoleon Hill

The Seven Habits of Highly Effective People by Steven R. Covey

Succeed and Grow Rich Through Persuasion by Napoleon Hill

How to Win Friends and Influence People by Dale Carnegie

The Law of Success in Sixteen Lessons by Napoleon Hill

The Student Success Manifesto by Michael Simmons

Secrets of the Young & Successful Jennifer Kushnell

Unlimited Power by Anthony Robbins

The Millionaire Mind by Thomas J. Stanley, Ph.D

Highlighted Organization of the Month

Lead America organizes conferences for high school and middle school students each summer on the topics of Business and Entrepreneurship, Defense and Intelligence, Law and Justice, Leadership, and Health care. LeadAmerica’s mission is to transform our world’s next generation of young leaders by inspiring, educating and instilling in them ethical and principled leadership values, attitudes and skills. The question is not whether these students will lead, but how will they lead – what values and principles will they call upon to make important decisions and choices. Learn more at http://www.lead-america.org.

Closing Notes

This concludes this issue of The Entrepreneurs’ Chronicle. We’ll see you August 1, 2004. If you are not subscribed and would like to subscribe, please visit http://www.zeromillion.com. If you would like to contribute content, become involved with the zeromillion.com team, make suggestions, or provide feedback please feel free to contact us at info@zeromillion.com. We encourage you to participate in our discussion forum at http://www.zeromillion.com/talk/.

IntelliContact Pro by Broadwick Corporation is web based software that enables you to send out permission-based email newsletters to your prospects, customers, and subscribers and track campaign metrics

This Entrepreneurs Chronicle article was written by Ryan P Allis on 3/1/2005

Ryan P. Allis, 20, is the author of Zero to One Million, a guide to building a company to $1 million in sales, and the founder of zeromillion.com. Ryan is also the CEO of Broadwick Corp., a provider of the permission-based email marketing software and CEO of Virante, Inc., a web marketing and search engine optimization firm. Ryan is an economics major at the University of North Carolina at Chapel Hill, where he is a Blanchard Scholar. [learn more.

Young Entrepreneurship

Are you a young Entrepreneur? If so, we encourage you to check out our young Entrepreneurship resource center, full of the articles and information you need to help you generate ideas and start your own business as a young Entrepreneur. Or find more information at the Kauffman Foundation for Entrepreneurship or the Entrepreneurship Resources at Entrepreneurship.org