Universal appeal for USRobotics

USRobotics (USR) has made Universal Concepts its Middle East partner for duty free and airline sales.

USRobotics (USR) has made Universal Concepts its Middle East partner for duty free and airline sales.

Universal Concepts will act as the regional distributor for all USR products, including routers, wireless networking equipment, ethernet switches and cards, to airlines and airports.

“We are delighted to be representing such a globally recognised brand as USRobotics. We look forward to entering into creative marketing programmes with airports and airlines in the region to make USRobotics the vanguard IT brand for the travelling shopper,” Abhishek Bose, general manager at Universal Concepts, said.

Sumit Kumar, MENA regional manager for USR, said teaming up with Universal Concepts would enable USR to extend its market coverage. “Travellers now have the benefit of purchasing USR products — duty free — in airports and on select regional flights, enabling our customers to stay connected at home, in the office or while out of town,” he said.