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AOL Enhances Mobile Phone Offerings

AOL announces several improvements to its mobile offerings, including an enhancement to its mobile search service that would format any page for the mobile screen.

At CTIA Wireless AOL on Monday announced several improvements to its mobile offerings, including an enhancement to its mobile search service that would format any page for the mobile screen, an expanded relationship with Sprint and new mobile applications.

Through a new "Surf the Web" feature included within AOL Mobile Search, users would be able to view any standard Web page through a special transcoding feature. AOL Wireless Director of Emerging Technologies Raine Bergstrom told BetaNews that pages have a similar structure that allows this to be done.

"Were not just re-rendering, but reorganizing as well," he explained.

Bergstrom said most, if not all, pages will initially be rendered using the automatic system, and would change based on necessity. The technology AOL is using comes from InfoGin, a company that specializes in mobile adaptation solutions.

However, Berstrom did admit that "one size does not fit all." Thus, in some cases, AOL would create a template for pages where the automatic rendering does not render correctly.