Burdened with headcount constraints and new products to support, Market Research executives can potentially gain critical efficiencies through the shrewd use of outsourced personnel and system automation. Best Practices, LLC conducted this study to examine how leading organizations assess the value of their outsourcing and how Market Research groups automate processes for efficient report generation and better knowledge management.

The study also provides several outsourcing models utilized by study participants. Executives can use the market research models and key insights in the study to evaluate the effectiveness of their systems and the areas in which they can improve.

Common outsourcing pitfalls that a pharma market research group can make in deciding to outsource the labor for an entire market research function or bring on external contract MR personnel

Change in outsourcing levels for different market research functions in the next 2-3 years

Use of an automation system

Percentage of automation for specific market research functions

Platform delivery presentation of automated data and reports

Role different groups play in automation systems implementation

Management of automation system

Internal client feedback to automated market research process

SAMPLE KEY FINDING

Use of Automation in Market Research on the Rise:A solid majority (63%) of market research groups have succeeded in automating some facet of their function, usually in the outputting of secondary data and reports.

The research is based on the insights of 22 participants representing 19 leading biopharmaceutical companies. Best Practices, LLC analysts also conducted deep-dive interviews with seven participating executives to provide qualitative insights and "lessons learned" observations.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call Benjamin Gregory at 919-767-9160 if you have any questions.