That's not to say that Beats was doing badly in the slightest.

17. That's not to say that Beats was doing badly in the slightest.

In 2012, NPD Group reported that Beats had a market share of 64% for headphones priced higher than $100, and was valued at $1 billion in September 2013. Dre had the product, and he had all the right music industry contacts to gain the promotion his headphones needed – they quickly began appearing in music videos and were snapped on celebrities' heads. Picture: Getty