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Values and love

Hey fellow founders,

Meet the owners of The Simple Co. and SimpleCitizen, Laura and Sam. They started out their businesses by looking at their personal situation and now they're helping thousands of people. What we love about their story is that their business motivations are based on values and love.

Also, read about StartOut that supports LGBT entrepreneurs, how to price anything, avoiding issues with VCs, how VCs think about you, and how to increase customer referrals.

"Your company should be a true extension of yourself, what you believe in and what you value in life. If you truly want to be successful, you need to go as deep as possible now to figure out everything about yourself and what matters to you."