According to Marketing Daily, researchers found that 86% of women go for makeup that also has skincare benefits. The top two perks they're looking for: moisturizing and SPF protection. The report explains that part of the reason that multitasking makeup is so popular is because it makes women feel like they're getting more for their money. And let's not forget that hard-working makeup products (like BB Creams) can also save you a few steps in the morning. Hooray for that!