The aim of the Rollermache Makeover website was to fuse interactive media education, safe social networking capabilities, user-generated content (UGC) tools and interactive functionality with a user-friendly interface design to enable children to safely upload media. Rollermache addressed the ABC’s need to prototype a user-generated content management system for the development of Web 2.0. Prior to Rollermache, ABC children’s and youth initiatives such as JTV and triple J Unearthed were limited in interactive and social networking functionality and difficult to use.