Blog

It’s spring! Freshen up your technology PR with these solutions and strategies. “Spring clean” your startup communications. Are you using the right tools & tactics to achieve your #startup PR objectives? Click To TweetPowered By CoSchedule 1. Review your public relations plan Traditionally, communication or public relation (PR) plans are set up to cover a […] >>more

Halloween is a real treat for creative content marketing campaigns. Whether you use words or video, the perfect story should breathe life into your marketing materials (from ads to case studies, White Papers to blog posts, press releases to articles), or your corporate materials, (from the elevator pitch, to web content to your annual company […] >>more

Ever wonder why companies like Apple put so much effort into managing press coverage and staging elaborate product launches? The reason is that successful tech companies understand that the media are key influencers. If your public relations program is still limited to issuing press releases, then you are missing a valuable opportunity to convert leads […] >>more

Summer is coming to an end. Your customers are about to begin a new budgeting period. Now is a good time to step up activities that help improve top-of-mind awareness for your product or service. We’ve identified 4 activities that you can easily integrate into your technology public relations and marketing efforts, to improve your […] >>more

Good article from thenextweb.com about how content marketing impacts the way we do public relations. According to the article, company blogs are becoming mainstream publications. Sound familiar? In our previous post, we outlined 3 key reasons why technology companies should blog. In thenextweb.com article, Shannon Byrne, the Content and PR Manager at Mention explains that […] >>more

Most technology companies regularly create and share valuable content such as video tutorials or email newsletters. Many have embraced social media and manage Facebook, Linked-In and Twitter accounts. But, the majority of tech startups in Europe still resist creating their own content platform or blog. We found that only 40% of these newcomers currently maintain […] >>more

Planning to participate in upcoming fall and winter technology trade shows? If so, your marketing efforts are probably focused on completing displays and collateral and, while exhibiting at a trade show or conference is an excellent way to showcase new technology products or services and get your brand in front of potential customers, it can […] >>more

Customers buy into an idea when they know the company and, understand how the product or service can benefit them. Perceptions matter! Technology PR is a powerful complement to marketing when used to catalyze brand or product recognition, reputation and, relationships. Here are 3 ways a carefully planned and active PR program helps catalyze your marketing […] >>more

LinkedIn is an ideal platform for B2B content marketing. This is why so many companies have invested time in developing Company pages and posting specific content on their products and services. But, today Monday, April 14th, LinkedIn will remove the Products and Services tab from all company pages as well as all the recommendations that […] >>more

Welcome to our newly formatted website and our first blog post. We’ll be using this space to share ideas, best practices and tips to help you improve your marketing communication programs. First, we’d like to share our thoughts on the role of public relations (PR) in the marketing mix for technology companies today. Talk the […] >>more