Reason #1: Limited Attention Time for Each Post

When you post every day (and multiple times a day at that), you are not giving enough time for each one of your posts to get the attention it deserves, and that holds true for your social media shares as well. When a new subscriber or a visitor chances upon your blog or Facebook page only to see that you hardly have any comments or reactions on your last few posts, you will not make the right impression. If your blog is relatively new and small, you don’t want to divide the attention of your target audience with too many posts. Instead, you should be looking to make sure that each of your posts, few as they may be, gets the limelight it needs to gather views, reactions, comments, and shares.

Reason #2: It is More Important to Figure Out the Ideal Word Count

Figuring out the right word count for each piece is far more important than being concerned about posting content frequently. When you concentrate on the quality of each post that you make, you won’t need to post new content all the time because quality beats quantity all the way. On the other hand, when you are trying to write too many blog posts within a short time, some compromise to the overall quality and/or comprehensiveness of each post is unavoidable.

Make your posts longer, more informative and interesting enough to catch the attention of your target crowd, and to hold it for a longer period of time. However, do keep in mind that too much fluff is never appreciated, and even smaller, 200-word posts have their own place on a blog. To have an exact idea about how to deduce which post needs how many words, checking out The Guerrilla’s guide on ideal blog post length is recommended.

Reason #3: Too Many Posts Do Not Give Your Readers Enough Time to Read All of Them

If you are posting too often, it is likely that most of your readers will miss at least some of your posts. Each of those unread posts is, for all intents and purposes, a lost opportunity to bond with your readers, as well as an effort in futility. Over time, this loss of bonding will lead to loss of subscribers and followers, as they may feel overwhelmed and unconnected.

This is not to say that you shouldn’t post regularly, of course, because many blogs do benefit heavily from that practice. It just means that posting a bit less frequently and allowing each article to get the maximum exposure that it possibly can is more useful, before making the next post on your blog or social media channel.

Your Turn:

Lorraine Reguly, B.A./B.Ed., is an author and English teacher-turned-freelancer for hire. Her life journey is motivational and inspirational. Lorraine's book, From Nope to Hope, is a self-help book designed to help anyone who wishes to lead a happier life, and contains a built-in workbook. Lorraine offers 4 different services on Wording Well, including writing/blogging, and editing. She also helps others become published authors! Check out her services and see what she can do for YOU. You can also visit her author site, Laying It Out There. And don't forget to pick up your FREE copy of 20 Blog Post Must-Haves today!

The popular saying in blogging and content marketing is “quality over quantity.” It means that you have to strive to provide value to your readers. Your readers will always come back only if you offer them informative content. And to create something of value, you have to make in-depth research. It takes time as well. So the best way to publish after your hard work is not every day because your readers need to digest what you offered them, space out to about 3 times a week, 2 times, or once a week.Moss Clement recently posted…What is In A Video Thumbnail (And Why It Matters)

Hey Lorraine! Great post. I have always started blogs and then shut them down, unfortunately. I guess one of the reasons for shutting down all these was that I was expecting myself to write one blog post every day, and when I could not follow through with such a tight schedule (I have long office hours.) I always thought if Seth Godin can do it, so can I! I guess I need to step down, take your advice and go a little easy on myself. Thanks for the reminder.

You make a very good point when you say that if there are few comments or reactions on the last few posts you may not get the best reaction. My goal in 2018 was to post twice a week, but I actually felt that it was too much for my genuine readers to keep up with since most of my readers are bloggers themselves. I am hoping in 2019 to make it once a week so I can maximize each post, but make it the same day each week so it is consistent and readers start to get an idea of when to check out the page for more!

Jessie, it is important to be realistic. I used to post twice a week. Then once a week. Then once every two weeks. Then I got blogger burnout from all the stress. As my business grew, blogging took a backside. It became less necessary, less of a priority, and just another task I had to do.

It’s too hard to keep up with everything. From reading others’ blog posts to commenting on them to staying on top of social media notifications to replying to emails to networking to doing work for clients and staying organized… Whew! I got tired just from writing that! There are so many other aspects of running a business, too, that it’s tough to do everything yourself.

I can’t imagine having a blog where I had to post daily. Geez.

Having a schedule is important, sure, but it’s not the be-all and the end-all of things. Most people understand that we all get busy and let things slip.

I’ve been guilty of this in the past, am guilty of this in the present, and will be guilty of this in the future.

As long as I am maintaining my blogs and keeping up my relationships with others (and earning money in my business), not much else matters!

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