In a very Uncarrier move, T-Mobile introduces Magenta Friday, its own take on America’s Black Friday shopping holiday. Taking place over the course of this weekend and next weekend, Magenta Friday can land T-Mobile customers quite a few deals, which we shall detail below.

As announced by the carrier, on November 18 through November 20, a family of four can get two lines for free. Whether it is to add a smartphone or a tablet, customers will pay $0 per month when you add up to two additional lines. With T-Mobile’s ONE plan and two lines free, the total is $30 per line for a family of four – all with unlimited calling, texting and high-speed data. That’s the deal for this weekend.

The following weekend, November 24 through November 27, there’s even better stuff that is detailed below.

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