Disaster struck in 2011 when, despite record attendance the previous year, the management went bankrupt after running up debts of over £200,000. but under new management, things took off again since 2012, more than £110,000 has been raised for local LGBT community groups, according to Pride Brighton and Hove.

The festival, which now promotes equality for lesbian, gay, bisexual and transgender people, now includes a huge range of entertainment, including an arts and film festival - and even a Pride Dog Show.