Sonia Rykiel names Julien Soyez chief marketing officer

In full relaunch mode, with new creative director Julie de Libran at the helm, Sonia Rykiel has announced its latest addition to the organisation. The fashion house, which has been acquired by Chinese investment firm First Heritage Brands and celebrates its fiftieth birthday this year, has named Julien Soyez its new chief marketing officer.

Julien Soyez - DRIn fact, it's a newly created role, which will see Soyez (aged 37) supervising the label's marketing and communications teams. He will work in direct collaboration with de Libran and will be in charge of the brand's image, public relations strategy, digital activities and CRM, which looks at the management of client relations, FashionNetwork.com has been told.

Before coming to Sonia Rykiel, Soyez has worked mostly in the communications domain, working for luxury group LVMH, where he started out at Fendi in 2001, before moving onto several other press relations roles in the group.

In 2009, Soyex became head of press relations for Louis Vuitton, and then director of men's and women's press. In 2015, Soyez moved to Marc Jacobs, another brand in the group, where he was in charge of communications for Europe and the Middle East.