“Understanding and responding to the individual needs of and professional organisation’s staff and their specific passion for the organisations focus can, at times, be difficult. But when it is finished it is particularly satisfying to see the individuals proud of the result” – David Haworth, Creative Director

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CLIENT

MAV

Each year , the MAV’s annual conference takes on a different theme. In 2015, MAV Annual Conference adopted the theme of “Back to the Future”. Our brief is to create a conference book and program to reflect this theme.

CHALLENGE

To create a single visual that incorporated two very opposing ideas: modern technology and old school mathematics, this design needed to be simple and smart. Being a very visual piece, we needed an image that was captivating and strong to stand alone and relay the message of the conference.

SOLUTION

Many great ideas were generated for the MAV’s “Back to the Future” theme, incorporating the idea of going back to where it all began, from a mathematics perspective. The MAV selected our design the robot hand interacting with an ancient abacus.

With its striking close up of modern day technology combined with the old style counting machine, the final design perfectly encapsulated the brief creating an interesting yet clean, simple look.