Google is promising to do a better job of weeding out copyright
violations on the Internet.

There are more than 1 trillion unique URLs on the web and more
than 35 hours of video uploaded to YouTube every minute. But
along with this new wave of creators come some bad apples who use
the Internet to infringe copyright. As the web has grown, Google
has seen a growing number of issues relating to infringing
content. Google is working to develop new ways to better address
the underlying problem.

The company today announced four changes that will implement
over the next several months:

* Google will act on reliable copyright takedown requests
within 24 hours. The company will build tools to improve the
submission process to make it easier for rightsholders to submit
DMCA takedown requests for Google products (starting with Blogger
and web Search). And for copyright owners who use the tools
responsibly, Google will reduce its average response time to 24
hours or less. At the same time, Google will improve its
"counter-notice" tools for those who believe their content was
wrongly removed and enable public searching of takedown requests.

* Google will also prevent terms that are closely associated
with piracy from appearing in Autocomplete.

* The company will improve its AdSense anti-piracy review.
Google has always prohibited the use of its AdSense program on
web pages that provide infringing materials. Building on its
existing DMCA takedown procedures, Google will be working with
rightsholders to identify, and, when appropriate, expel violators
from the AdSense program.

* Google will experiment to make authorised preview content
more readily accessible in search results.

"These changes build on our continuing efforts, such as Content
ID, to give rightsholders choice and control over the use of
their content, and we look forward to further refining and
improving our processes in ways that help both rightsholders and
users," Kent Walker, General Counsel at Google wrote at the
company's blog.