The authors have distilled their forty-plus years of marketing expertise to provide the key to today’s competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

Download and start listening now!

ad9c

Quotes & Awards

“The book is fun to read [and] contains solid information.”

Library Journal

“An easy read and easy way to slide into a topic perceived as formidable.”

Booklist

Listener Opinions

by Svetlio Blyahoff | 2/11/2014

" The same situation like in 22 laws of Branding (other book in my library) Good, but not very easy apply. "

by Lisa | 2/9/2014

" The one to go by. The Marketing Book for marketers. The Laws still apply. "

by Peyton | 2/8/2014

" Not really laws. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong. "

by Sarah Carter | 2/7/2014

" Good, straightforward principles of marketing given in a no-nonsense kind of way. Very helpful for an overview of what good marketing should look like. "

" These guys write the best books on marketing. This book collects together the wisdom from their Positioning, Bottom-Up Marketing and Marketing Warfare and distils it in to a collection of laws. It doesn't matter whether you are in the business of making cola, cars or consultancy, the laws of marketing still apply! "

Jay | 1/19/2014

" Nice, quick review of marketing "laws", although using somewhat dated examples, sometimes using the same examples to prove distinctly different "laws". "

Ari | 12/30/2013

" Probably one of my all time favourite marketing books. Should be required reading in 1st year marketing degrees. "

Outsource Marketing / | 12/25/2013

" Another marketing "must-read." I've recommended this book dozens of times. "

Belal Khan | 11/25/2013

" A great introduction of marketing and how to approach such communication. This should be read in conjunction with Laws of Branding. Easy read with clear concepts. "

Patrice | 10/20/2013

" VERY USEFUL WHEN APPLIED "

Cherry | 7/22/2013

" A very good book on marketing "

Steven Howard | 7/18/2013

" Al Ries and Jack Trout go WAY off base with this book. They should have stuck to a topic they understoond: Positioning. "

Kate | 6/21/2013

" Primarily common sense to those of us who do this every day, but always a good reminder. Of course some of the examples in the various chapters were a little dated. "

" Great quick read - good overview of MKT principles. HIghly recommended for anyone in marketing or interested in it. "

Luis Vera | 12/8/2012

" Excelente libro. Se va directo a mi top five. "

Jeff Becker | 11/28/2012

" Although dated, there are still a lot of good ideas in this book. "

Ed | 8/8/2012

" Marketing has many pitfalls that most marketers don't think about. "

Wendy | 5/17/2012

" I thought this book was very insightful and, although outdated, gave some good strategies on things that are still relevant. "

Opa | 3/7/2012

" This book confirmed a number of marketing concepts for me. "

Staci | 11/18/2011

" A primer on the art of marketing. "

Elena | 6/25/2011

" A must read book for anyone in the Marketing Business
"

Jay | 4/10/2011

" Nice, quick review of marketing "laws", although using somewhat dated examples, sometimes using the same examples to prove distinctly different "laws".
"

Marie | 3/30/2011

" If you are passionate about Marketing and Consumer Behavior, you need to read this book! Its awesome!!!!
"

Serdar | 1/11/2011

" Great insights on how to build a brand--and how to ruin it.
"

Tihomir | 12/10/2010

" One of the greatest book that ever read. I will recommend it to everybody who wants to understand these laws of marketing.
"

Lukas | 10/18/2010

" Great read! It's quite old but still every law hits the nail on the head.
"

Marshall | 6/26/2010

" short and concise. Excellent quick read on the foundations of marketing your product.
"

Peyton | 3/5/2010

" Not really laws. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong.
"

Jon | 2/4/2010

" If there's any book I wish I had written, it is Ries's 22 Immutable Laws of Marketing, the bible for marketing. I've read it several times. I've listened to the audio while on my treadmill at least as many times. Once you've read Laws, you've got to read Focus — then read it again. And again.
"

Kate | 1/4/2010

" Primarily common sense to those of us who do this every day, but always a good reminder. Of course some of the examples in the various chapters were a little dated.
"

Steve | 12/28/2009

" Classic marketing book. Still holds up.
"

Jenna | 12/24/2009

" I think this is a great book for someone just starting to take interest in marketing. Otherwise you may find you know most or all of the information shared
"

[ShoppingCartItemsAddedOnMerge] audiobook(s) were left in your cart from a previous visit, and saved to your account for your convenience. You may view or remove these audiobooks on the shopping cart page.