held at Seaport District NYC on Tuesday night (May 3) in New York City.

The 23-year-old musician joined models Amanda Steele, Karrueche Tran,

‘ Tim Granaderos for the event just a day after she attended the

PHOTOS: Check out the latest pics of Demi Lovato

The evening involved a fully OPEN experience, a first of its kind approach to Newfronts where it showcased its brands to the industry with over 3,000+ attendees who were able interact with brands just as a consumer does from live experiences, virtual reality, personalization and more.