CABLE

Dedicated to helping MSOs of all sizes increase their COAX footprint penetration for consumers and small businesses though data and marketing services

CABLE2.0

Cable 2.0 is 100% dedicated to helping MSOs return to the marketplace dominance they once enjoyed prior to the advent of increased competition as well as the evolution of “over the top” alternatives. We have seen firsthand how the lack of complete and accurate competitive data, and other footprint-related information (e.g. serviceability), can constrain increased footprint penetration as well upgrading existing subscribers.

CABLE 2.0’S IS AN EXTENSION OF THE CABLE INDUSTRY, ENABLING THE MSO’S IN LEVERAGING THEIR SUPERIOR SERVICE AND VALUE TO CRUSH THE COMPETITION WITHIN THEIR FOOTPRINTS.

DOMINATE YOURCABLE FOOTPRINT

With over 50 years combined experience both inside the Cable industry as well as providing data and marketing services, we have seen how complete & accurate data on the marketplace, and on non-subscribers in particular, can translate into increased (and immediate) growth in both market share as well as top line revenue. And when this is combined with a robust and consistent marketing strategy on the part of our MSO customers, we have witnessed subscriber growth rates rarely unseen in the Cable industry for the last several years.

At Cable 2.0, as the name demonstrates, we are solely focused on the Cable marketplace, and what it takes for MSOs to regain the dominance they once had.

OUR MISSION

Our mission is to become an “extension” of this industry, focusing on our core strengths in data, marketing services and analytics. Given the superiority of Cable vs. its competition in regards to both its service and overall value, we have no doubt that an MSO can attain or exceed its penetration goal by leveraging the expertise and dedication here at Cable 2.0.

CABLE 2.0 HAS THE TOOLS AND EXPERIENCE NEEDED TO “TURBOCHARGE” YOUR INTERNAL DATA TO INCREASE YOUR ACQUISITION GROWTH WITHOUT THE NEED OF AN EXPENSIVE EXTERNAL SOLUTION FROM ONE OF THE BIG MARKETING SERVICES FIRM.

Turbo DB

Optimal footprint penetration requires a complete and accurate view of all addresses – subs and non subs alike. Our TurboDB service platform is designed to enable MSOs of all sizes to execute direct marketing campaigns that “touch” every existing residential and small business sales (i.e. COAX) opportunity without being marginalized by the lack of complete and accurate information.Read More how Cable 2.0 can leverage its TurboDB service platform.

Turbo DB

Optimal footprint penetration requires a complete and accurate view of all addresses – subs and non subs alike. Our TurboDB service platform is designed to enable MSOs of all sizes to execute direct marketing campaigns that “touch” every existing residential and small business sales (i.e. COAX) opportunity without being marginalized by the lack of complete and accurate information.Read More how Cable 2.0 can leverage its TurboDB service platform.

SERVICEABILITY

Serviceability-PLUS (S+) is an innovative new service that provides cable companies with the means to check on the COAX serviceability of new addresses in the footprint on a frequent regular basis, for example, monthly. This innovation will allow a cable company to keep current with all the changes that occur dynamically throughout their footprint. In particular S+ will quickly identify addresses that become serviceable, thus allowing them to be included into your direct marketing.Read More…

SERVICABILITY

Serviceability-PLUS (S+) is an innovative new service that provides cable companies with the means to check on the COAX serviceability of new addresses in the footprint on a frequent regular basis, for example, monthly. This innovation will allow a cable company to keep current with all the changes that occur dynamically throughout their footprint. In particular S+ will quickly identify addresses that become serviceable, thus allowing them to be included into your direct marketing.Read More…

DARK ADDRESSES

Have you struggled to find ways to learn about all of the non-subscribers in your footprint that the industry often call “Nevers” (i.e. as compared to non-subs that were previously customers)? And, even though you are aware of the non-sub “Nevers”, the contact information on these addresses is often old and out of date.read more…

KNOWLEDGE CENTER

Download Cable2.0 Whitepapers and Case Studies.

ABOUT US

ALL CABLE, ALL THE TIME. THAT IS CABLE 2.0’S SOLE FOCUS.

Our mission is to provide critical data services that are mandatory for an MSO to increase COAX sales/footprint penetration, as well as maximize upgrade sales to current residential and small business subscribers. We see the Cable industry’s competitors as do our MSO clients: the enemy.

The senior management team at Cable 2.0 has over 50 years of combined Cable experience, including senior management from within the industry as well as technology consulting expertise. Our team brings decades of experience across multiple industries in data services and direct marketing technology consulting. Our first Cable engagement in 2000 started with the creation of a centralized marketing/campaign management database for one of the top 5 MSOs. Over the following 15+ years, the team extended its data & marketing services domain expertise to other top 5 Cable companies. In the process, we expanded our industry involvement beyond Marketing to include other functional areas such as Engineering and Field Operations.

This allows us to partner as required with our customers without any conflict of interest. In addition, this focused approach in providing service allows us to concentrate all of our investments as well as personnel and technology development to benefit our MSO customers. It is our goal, at a minimum, to be considered as an extension of the Cable industry as we dedicate our time and efforts to helping all MSOs dominate their footprints.