November 4-6, 2019
Orlando, FL

Track Descriptions

HCIC features eight educational tracks focusing on:

1

Digital Strategy and Planning
This track highlights the role of robust strategic thought as the healthcare industry addresses the needs of its diverse publics (e.g., patients, consumers, physicians, employees, etc.) through its ever-growing digital footprint.

2

Consumer Engagement
This track highlights newer tools, solutions and tactics designed to leverage the web to improve the patient experience and build consumer engagement.

3

CRM and Analytics
This track showcases CRM and analytics strategies and implementation tactics through digital marketing integration success stories. This track also helps attendees understand how to evaluate the effectiveness, efficiency and business value of their digital footprint.

4

Social Media and Mobile
This track focuses on how Social Media and mobile is reshaping healthcare and how it is impacting consumer choice, branding and traditional marketing.

Digital Marketing and Advertising
This track focuses on the development and execution of digital marketing plans, tactics and campaigns – including everything from organic search to online marketing to reputation management and beyond, all designed to help expand and improve your organization's digital footprint.

7

Design and UsabilityThis track focuses on the role of design and usability in the development of effective online user experiences, including how to reach the increasingly mobile user.

8

HCIC SprintsThis track is similar to TED talks, designed to share good information quickly and succinctly..

Greystone.Net reserves the right to modify the Concurrent Sessions and conference scheduling.

In addition to hosting the annual Healthcare Internet Conference, Greystone.Net helps healthcare organizations develop web strategies and digital properties that drive growth. Our suite of services includes digital consulting and planning services aimed to improve web performance; gSight, an online survey tool that captures the voice of the digital customer, user experiences and brand opinions; and a host of professional development opportunities that provide best practices and case studies from peers and colleagues in the industry.