[Friday Dispatch #19] Lean and mean edition.

First, I’m sorry for being a day late! I was enjoying a Spring Break vacation with my family this week, and just got back to my [boring, non-trendy, non-standing] desk.

Second, this will be a very succinct dispatch this week as I’m prepping the launch of the MastermindJam Community and a few extra special surprises that I have in store for the upcoming Las Vegas MicroConf. Stay tuned for more info on both!

Standing desks have been touted as the answer for health problems caused by sitting all day. But any actual scientific evidence that these high desks improve health — or that they are even used much — is weak at best.

Make your headlines better. Good headlines get attention and clicks. Headlines determine the success or failure of your content, more than any other factor.

Did you know you only have 2.6 seconds to capture a visitor’s attention when they come to your website? If you fail, the visitor will leave and likely never return.

The headline the visitor sees plays a HUGE role in this.

The conversion ninjas over at Thrive Themes just launched a new WordPress plugin called Thrive Headline Optimizer and it’s one you DON’T want to miss.

Here’s what Thrive Headline Optimizer does:

Whenever you create a new post, you can simply enter multiple headline variations and Headline Optimizer will test them against each other, to find the most effective one — based on engagement on your site (not on phony social share metrics).

The plugin automatically picks the winning headline for you, so you don’t have to remember to check back on all your posts or get a degree in statistics to figure out what’s going on.

Quickly bulk-optimize old posts on your site. Have the algorithm chugging away and optimizing all the headlines of your most popular posts (or even all your posts), to help you get even more out of them.

This is how sites like Forbes, Huffington Post, Buzzfeed and CNN arrive at the perfect headlines to fuel their growth.

Now YOU can have the same power they having to rely on costly and complicated custom built software and data specialists.