Display Join Beacon? for linking analytics with the double click cookie. If you’ve enabled display advertising (for e.g. demographic data etc.) your hits will be recycled through the doubleclick servers, and this id is used to join the data together.

utmn

Random ID to prevent gif caching

utmp P

Page path

utmr F

Full referral URL

utmredir

redirection?

utms

Requests made this session (max. 500)

utmsc

Screen colour depth (e.g. 24-bit)

utmsr

Screen resolution

utmt

Request type (e.g. ‘event’, ‘tran’ etc…)

event

utmtci

Billing City

utmtco

Billing Country

utmtid

Order ID The utmtid order ID must be unique for each order, otherwise Google Analytics will group multiple transactions under a single entry. All monetary fields should be filled in without a currency symbol, e.g.: 12.50

utmtrg

Billing Region

utmtsp

Shipping cost

utmtst

Store name

utmtto

Order Total (inc. tax and shipping)

utmttx

Tax cost

utmu C

lient usage / Error data (encoded)

utmul

Language code (e.g. en-us)

utmvp

Viewport resolution

utmwv

Tracking code version

v

Protocol Version

vp

????

z

????

_r

????

_s

????

_u

????

_ut

ma

_ut

mht

_ut

mz

_v

????

aip

Anonymize IP

Enhanced Ecommerce Universal Analytics (ec.js)

Product Impres­sions

il[ind­ex]nm

il (impre­ssion list) The list or collection to which product belongs (Examp­le:­il1nm)