Exeter based Design Credo have created a new logo for London’s Perfume River. This logo will be applied over the coming months to their dress labelling and website which is currently being re-designed.

The online retailer of flower girl dresses approached Design Credo having seen the recent rebrand for Sarah Treble Couture now based in the South West. Ha Ngo of Perfume River said that she was impressed by both the crisp clean design of Sarah’s new brand as well as the new Sarah Treble WordPress based website designed by us.

The brief was to create a simple clean logo that expresses “wedding” simply and effectively. This logo will need to be applied across a range of media, from websites and print to stitched dress labels. In order to accommodate the latter, a simplified version of the logo has been created.

It was felt that the existing logo (below) wasn’t suitable for Perfume River’s planned future developments whereas the new design will support future developments