Sony and Dick Smith offer trip to E3 at PS4 launch

Retailer Dick Smith's launch event for the PlayStation 4 now includes a chance to win a trip to E3.

Sony and Dick Smith have partnered to send the winner of the most creative entry in the retailer's Official PS4 Midnight Launch promotion to the Electronic Entertainment Expo in Los Angeles next June.

Michael Ephraim, Sony Computer Entertainment Australia mananging director, says, “The anticipation is really building for this Friday’s launch of PS4 in Australia. I have lost count of how many times I have been asked by someone where they will be able to get their hands on one for launch day."

"The team at Dick Smith have opened up the chance for people to buy one for launch but also the chance to win one of a number of consoles on offer as prizes. We are helping them celebrate this fantastic opportunity for gamers by offering up the prize to head with our team over to the gaming mecca that is E3 next year.”

Dick Smith announced on Friday they had held 300 PS4 consoles back from sale until the official launch event to be held at the Sydney Central store, starting 9.30pm on Thursday November 28.

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