With F-Commerce being billed (and for some time now) as the next big thing, it’s interesting to take a quick look back at the short history of F-Commerce so far. And at the same time, with industry predictions at up to $30 billion in Social transactions by 2015, it’s even more interesting to note that only a very small percentage of retailers and brands are actually transacting socially so far.

It all started with the introduction of Facebook’s Virtual Gift Store back in February 2007, it was ahead of its time initially, and weirdly, only managed to do 15 million in transactions before it was closed in August 2010. Two years later the very first commercial F-Commerce transaction was for $34 through the 1-800-Flowers app.

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