Aimed squarely at the design geek crowd, the new set features sleek
metal tile racks, six magnetized pieces of walnut that snap together
to make the board, a graphic bi-color makeover for said board, and tiles
covered in a random assortment of fonts. Even the box it comes in is
hyper-designed, with the six board pieces sliding into a walnut storage
case with a drawer, that in turn, slide into a box made of birch.