The History of Ben & Jerry’sBen & Jerry's is an American ice cream company, a division of the British-Dutch Unilever conglomerate that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in South Burlington, Vermont, United States, with the main factory in Waterbury. It is best known as an ice cream brand, founded in 1978 in Burlington, Vermont. In 1977 lifelong friends Ben Cohen and Jerry Greenfield completed a correspondence course on ice cream making from the Pennsylvania State University's Creamery. On May 5, 1978, with a $12,000 investment the pair opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont. In 1979, they marked their anniversary by holding the first-ever free cone day, now an international annual celebration. In 1980, Ben and Jerry rented space in an old spool and bobbin mill on South Champlain Street in Burlington and began packing their ice cream in pints. In 1981, the first Ben and Jerry's franchise opened on Route 7 in Shelburne, Vermont. In 1983, Ben & Jerry’s ice cream was used to build “the world’s largest ice cream sundae” in St. Albans, Vermont; the sundae weighed 27,102 pounds. That same year, the cows on their cartons were redesigned by local artist, Woody Jackson.[3] In 1986, Ben & Jerry’s launched its “Cowmobile”, a modified mobile home used to distribute free scoops of Ben & Jerry’s ice cream in a unique, cross-country “marketing drive”—driven and served by Ben and Jerry themselves. The “Cowmobile” burned to the ground outside of Cleveland four months later, but there were no injuries. Ben said it looked like “the world’s largest baked Alaska.” In 1988, the pair won the title of U.S. Small Business Persons Of The Year, awarded by U.S. President Ronald Reagan. Also this year, the first brownies were ordered from Greyston Bakery, which led to the development of the popular Chocolate...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...EXECUTIVE SUMMARY
The ice-cream giant we know today as Ben & Jerry’s started off as a $12,000 investment made by Ben Cohen and Jerry Greenfield to open their first ice-cream shop in a renovated gas station in Burlington, Vermont. After opening their first franchise in Shelburne, Vermont in 1981, their gross revenue grew from $4 million to $58 million in five short years. Cohen and Greenfield’s “commitment to social causes and their open,...

...Ben and Jerry's
Premium Ice Cream Products
Ben and Jerry's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all...

...﻿Finance – Ben and Jerry’s Case
Assignment:
1. Do you agree with Ben & Jerry's current mission statement? Why or why not?
The Ben and Jerry’s Mission Statement is a bit contradictory, as their economic point stresses raising value for the shareholders, meanwhile they are in the business of distributing 7.5% of their pre tax earnings to social foundations and community action groups. The product point can work in conjunction with the...

...Ben&Jerry
Introduction
“Ben & Jerry’s, to know it is to love it”.
“I scream, you scream, we all scream, for ice cream.”
----------- -By Laura Teacher, Sara
Matharu, Sara Butler and Aman Johal
This marketing project investigates the marketing of Ben and Jerry ice cream in the UK.
Ben and Jerry have a difficult job to do because they have competitors –Haagen...

...Ben and Jerry’s Financial Report
Ben and Jerry’s is a very unique company when it comes to creating and doing business. Ben and Jerry’s is famous for their one-of-a-kind numerous ice cream flavors containing all natural ingredients. It was all launched by two young men, Jerry Greenfield and Ben Cohen, with a dream of helping the environment and creating ice cream that would soon make them famous. Beginning around 1978,...

...Ben and Jerry’s ice-cream company is well known for its sales in the USA, Europe, and Asia. They are a very well established, successful, global operation. Since 2000, the company has continually improved their ice-cream brands. They sell its named ice-cream and frozen yogurt under brand names such as Chunky Monkey and Cherry Garcia. Chunky Monkey is banana ice-cream with fudge chunks and walnuts. In 2009, Chunky Monkey was named among the top ten best ice-cream flavors in...

...seasons that is rainy and dry season. This factor is very precise with the Ben & Jerry's ice cream, when the dry season arrives, the customer would prefer to eat ice cream to refresh. Ben & Jerry's ice cream also has several counters located in various malls and scattered in different areas such as in The Cathay, Vivo City Mall, Raffles City Mall, etc. And the other main thing is if consumers are lazy to going to the mall, Ben&Jerry’s ice cream can...