LOCALIZATION GIANT SYNTHESIS OPENS BRAZILIAN OFFICE

Established over 18 years ago, Synthesis has grown into one of
the leading videogame localization specialists in the world.
Synthesis has quietly built up a prized reputation for high
quality, reliability and flexibility and has been responsible for
the localization of recent global smash hit games including
Assassin’s Creed 3,the
Call of Duty series, Tomb Raider, Dishonored
and
The Elder Scrolls 5 – Skyrim.

The Synthesis Group is delivering publishers and developers a
truly global localization service with offices and recording
studios in the
US, Italy, Spain, Japan, Germany and Singapore and
is the
first localization provider to open an office in
Brazil.

With an estimated market value of $3.0bn (up 11% YoY) and over
116m gamers, the Latin American market is growing quickly.
Brazil is leading the march with a market value of $2.6bn
(up a massive 32% from 2011) and its estimated 40m
gamers*. With publishers and developers looking towards
new markets to successfully sell their games, high quality
localization has never been more important.

For the past two years, Synthesis Group’s Brazilian
localization projects have been managed by Synthesis Iberia, based
in Madrid. However, it became very clear through the number and the
size of the projects the Spanish office was winning that Brazilian
Portuguese localization would become very important for Synthesis.
It was therefore decided that a dedicated office within the
Brazilian market would be needed.

The opening of the Synthesis Rio de Janeiro office, along with
recording studios, was a very smooth transition due in no small
part to their recent successes of translating and localizing
Bioshock Infinite and
Call of Duty – Black Ops 2 into Brazilian Portuguese. The Rio team was already
aligned with Synthesis’ working methodologies, practices and
quality controls which make up the key strengths of the Synthesis
Group’s approach to localization.

Max Reynaud, Managing Director and Founder of the
SynthesisGroup said “Synthesis is the first videogame
localization provider to open a branch in Brazil. We are very proud
of our latest addition and we are investing in our new office as we
believe that Brazil is now one of the most important markets in
Latin America. Synthesis Brasil will play a critical role in
expanding our business, allowing our clients to reach new markets
and establishing Synthesis as the global provider of videogame
localization.”

Mauro Bossetti, Managing Director of Synthesis
Brasil said, “Our new branch is a logical
development of the ever increasing number of requests coming from
our clients concerning the Brazilian Portuguese language. The
synergy with our colleagues in Madrid was critical for the rapid
expansion of our team and will be fundamental to guarantee the
highest quality for our localizations for the future.”

*Newzoo 2012/13 Global Games Market Report

---ends---

Editors notes

ABOUT SYNTHESIS

The Synthesis Group has offices in the United States, Italy,
Japan, Singapore, Spain, Germany, Brazil and Switzerland (Seat of
the administrative HQ Synthesis Global Solutions). It has been
involved in the videogames market since 1995 and it's now one of
the leaders in the multilingual localization industry around the
world, providing services to clients such as Electronic Arts,
Activision, Blizzard, Bethesda Softworks, Ubisoft, Take2, Square
Enix, Disney Interactive, LucasArts, Namco Bandai, Sony Computer
Entertainment and Microsoft Game Studios.

For most of these clients Synthesis provides 100% catalogue
localization into Italian and Spanish, plus many titles in UK/US
English, Japanese, French, German, Chinese and Korean, all with
internal studio resources. Synthesis most recent success came in
2011 where the company developed the full FIGS localization (LQA
testing included) for Skyrim, winner of the Game of the Year title
at the VGA Awards.

Thanks to the company’s great capacity (with hundreds of
titles handled each year and tens of them managed simultaneously),
Synthesis can accommodate all manner of requests and offer very
competitive rates. The company experience across multiple languages
and markets enables the company to provide clients with
recommendations and procedures to improve the effectiveness of
their localization processes, thus adding greater value whilst
reducing costs.

Synthesis offers a full range of localization services: from
translation to audio recordings, from DTP to testing including
linguistic, functional and compliance checks.

For more information about the Synthesis Group, please visit the
company corporate website at
www.synthesis.co.

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