How To Write A Good Web Page - Opinion of professionals

Your About Us page is one of the most important pages on your website. Think of it as an opportunity to introduce yourself to your guests. How To Write A Good Web Page are these people visiting your About Us page?

After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome.

If you can, quantify those benefits. Tell them what problem you solve. Use your About Us page to tell your website visitors what makes you unique including your experience, objectives and credentials. The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. A key function of your About Us page is to inspire trust in your company.

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Guidelines for Writing a Good About Page. web users a way to get just the information they need without alienating the more curious web users. Write with. Jun 14, · How to Write Successfully for the Web. Are you drawn to the author's article as "How to Write Web Articles" or "5 Tips to Use a good description. That’s something that’ll be good to keep in mind as I write the with my web page i absolutely did not want to make article I read at CopyBlogger.

Every conversion is an indication that trust has been won. Every new customer represents a person whose trust has been earned. Every return customer represents a person whose trust continues to be held. As you write your About Us page, imagine who is read more likely to be reading it.

Visualize your prospective customers. What are their wants and needs, their objections and hot buttons? Are you talking to a new mom with a baby? Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology? Is he a senior citizen or a school-age child? You can see how targeting each of these demographics would require a different approach.

Consider your target customers as you write your About Us page. What will excite them about your products? Just as a magazine or television program is designed with the audience in mind, your About Us page must speak the language of your visitors.

Your copy must relate to them and address their specific needs. It should tap into their emotions and motivate them to take action. Think of your meetings and phone calls with customers. Answer the questions they most frequently ask, avoiding bold claims that sound too good to be true.

From Good Website To a Great Website (A Website Design Inspiration)

If your water heater will save on energy costs and will also last longer than its nearest competitor, bolster your claims with specifics. State how much the customer can expect to save on energy costs per month and precisely how many years longer they should expect their water heater to last.

The details you provide will make your claims more memorable and believable. Jeff Haden, a reporter for Inc. And start collecting some data. Some people choose to write their About Us page as though an objective third-party has here the information.

That approach often comes across as stiff and insincere. So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation. Corporate-speak copy is boring. A visitor to your website wants to know a real human is behind this business. Be conversational in your copywriting. A friendly tone will make you more likable.

A friendly writing style on your About Us page will help you connect with your readers. Be sincere and personal as you tell the story of your brand. You can still appear professional while being casual, even humorous, in your writing. Stuffy, formal copy can be dull. Instead, let them see your affable, enthusiastic spirit. As in real life, be authentic. Your check this out will come through.

Even vulnerability can be seen as a positive virtue and therefore could be incorporated into your About Us page. People want to connect with other people. These social networking sites are essentially a colossal collection of About Me pages. How can you engage them? What will they best be able to relate to?

Your About Us page takes the place of an in-person meeting. Candor, on the other hand, is compelling. Your visitors will appreciate your honesty. Your About Us page should be more than a corporate resume. It should describe who you are. Explain your values and why the product or service you offer is important to you. One of my clients is a jewelry designer. On her About Us page, she describes how personally gratifying it is to have a business that allows her to be so charitable.

Another client, a manufacturer of plastic containers used to deliver fresh water to people in crisis, was instrumental in rescue efforts in Haiti after the earthquake in If your company participates in charitable endeavors, your About us page is a good place to tell your customers about your good works.

I write a page that the best one to follow. Good luck Cool tutorial for writing articles.. this can help us write a superb content for a web page. Check out these 9 simple tips for writing seductive web copy. Skip to primary navigation; But it inspired me to write! So, there’s some good in it, right?. When you write for the Web you write differently than when you write for printe. Knowing the guidelines will help you to make more effective Web pages. How to write a compelling 'about me' page and bio for your website and online profiles. Jun 14, · How to Write Successfully for the Web. Are you drawn to the author's article as "How to Write Web Articles" or "5 Tips to Use a good description.

Can you see how mentioning corporate missions like these will help visitors to know your company and want to do business with you? Social proof is evidence that you are what you say you are.

If you have approval or endorsement from a celebrity, an industry expert or even customers, you may find a way to work them into your About Us page.

Those third-party endorsements are solid testimonials that can go a long way toward persuading a visitor to trust you. If you belong to any professional organizations in your industry or in your geographic area, such as the local Chamber of Commerce, include their symbols. These items belong on your About Us page because they give legitimacy and credibility to your business in the eyes of the customers.

Nobody wants to read an About Us that is the equivalent of a resume.

9 Steps to Write Your Ultimate Home Page Headline

A mere 6 to 12 words stand between you and a higher click-thru rate, a higher task completion rate, How To Write A Good Web Page even a higher conversion rate. What are these 6 to 12 words? David Ogilvy told us that 5 times as many people read the headline as the body copy. Robert Stone taught the same. So did Eugene Schwartz and Gary Bencivenga — both insanely brilliant marketers. And every direct response and CRO copywriter has found this to be true: Our traditional view of writing is crafted by what our high school English teachers told us great writing was all about. They taught us stuff like this: In fact, the more creative you are, the harder it may be for you to write a stellar headline. Throw creativity and cleverness out the window. One of my copy heroes Brian Clark of Copyblogger recommends you write your headline firstbut I beg to differ. Instead, use a first draft headline, which your site visitors will never, ever see. This first draft headline will help guide you as you write the page. I use it as guidance while I write the page, like so:. Figure out the people your product or service is best for — whether small businesses run by moms or teenage gamers. You can find this out by surveying your existing customers with a tool like Survey. Your analytics can sometimes give you insights into this as well e. Speak to those people first. If you attract others, too, great! Icing on the cake. Campaign Monitor does a great job of this with their targeted home page headline:. This information is the core of your headline. Do not skip this step. Download and complete the table I use for this step. It can also be how you do things, such as with clean design, interactivity, gamification, or other such elements that solve a pain or delight users and click here associated benefits. When you find the one — just one! Just write it down. Try How To Write A Good Web Page come up with 25 variations on it. In fact, most of them will suck. But write them out anyway. Bad ideas can be seeds for great ideas. So go through your list of 25 headlines now, and yank out the real stinkers. Unnecessarily short ones which usually become meaningless or so generic that any of your competitors could easily say the same thing. At this point, a few of the headlines should begin to stand out. Look at the headline in the context of the page — below the header, above the demo, introducing your hero-section bullet list, and pixels above the primary call to action. Does the headline grab you? Even better, ask others who fit your target visitor profile if the headline is interesting enough to keep them around. But, by the time you reach the end of this step, be sure to have saved at least 5 high-potential headlines. OMG, is it too aggressive? Is it too specific? Does it only make sense to me? This is no time to freak out! Trust yourself and your work. Testing tools abound, and even the great ones are either free or dirt cheap. That said, yes, testing requires a decent amount of traffic. Only your visitors can tell you what will work on them. Winner winner chicken dinner. But if the SEO keyword phrase negatively impacts conversion, well, now you have to make a call. This is sort of a chicken-and-egg thing, so do what feels right to you — especially if generating traffic is more important to you than increasing conversion or reducing bounce. So there you have it. Nine mystery-free steps to writing your next home page headline. Joanna Wiebe is a copywriter, a CRO consultant and the author of the Copy Hackers ebook series, which breaks the messy world of web writing into manageable pieces that startups and small businesses can apply ASAP. Get more of her writing resources for free here and follow copyhackers on Twitter here. Thanks for the question, Robins. The goal is to narrow your message — without intentionally excluding anyone — in order to stand a better chance of converting one large piece of the traffic pie. That said, there is a somewhat cyclical process to writing a home page. Although I recommend writing the headline last, if you do so, you may actually find that you land on a stellar headline that over-promises a little… in which case you have to go back through the page and revise to meet the headline. Good luck with the weekend writing! Sharing these, not just as tips for the company, but as something to get others thinking as copywriters. And asking others who fit your target visitor profile to give feedback on your headline is definitely a great way to test. An attractive headline can really make a difference on a site its basically like the the bait on the hook to catch readers. It also speaks to the importance of the lure, which is another topic entirely: Home pages are hard. They have click at this page deliver to a broad audience, and audience that could be visiting for almost any reason. However, half of our traffic comes to them on average. So, we need to get some things very right. Thanks for the kudos, Brian. The bit about arguing over which was was north redenmid me of a story a friend of mine told me. He lived in California, and enjoyed watching the sun set on over the ocean. One day, a he and a female companion decided to watch the sun RISE over the ocean. Then they remembered that the sun rises in the east. If How To Write A Good Web Page go by the logic of an example given Save the data. Save the dayis the Kissmetrics banner trying to sound clever? Increase your conversion and improve customer retention. Cool tutorial for writing articles. Most important step to me is 5: Please use your real name and a corresponding social media profile when commenting. Otherwise, your comment may be deleted. Kissmetrics Blog How To Write A Good Web Page blog about analytics, marketing and testing. Built to optimize growth. Track, analyze and engage to get more customers. A mere 6 to 12 words stand between you and a lower bounce rate. I use it as guidance while I write the page, like so: Now I can write the real headline. Easy ish to attract to your site Likely to give your product a chance even if an incentive or trial is required Highly likely to find value in your product, making them happy customers Somewhat likely to spread the word among others like them Speak to those people first. Campaign Monitor does a great job of this with their targeted home page headline: Spend the majority of your time on this point. I recommend listing out: If you need a few examples of headlines that highlight unique, desirable elements: Twenty-five versions of something is a lot. To get 25 variations on a single phrase, you can try: Swapping dull words for sticky ones: Get on over to Thesaurus. Plug your boring words in to find interesting synonyms. This is a classic long-form sales writing trick made famous by Robert Collier. Your words can and should, where possible, create click the following article images. That may mean using an analogy, simile or metaphor. It may mean piggy-backing off power-packed images, like the American flag, a wizard, or a lost puppy. The idea is to create a sharp visual that will make your message stickier.

Add client testimonials and stories about how you work. Add a contact link. Your about page should not only provide information and build trust, but it must also encourage potential clients to get in touch. My personal preference is the first person because I want to speak directly to you, but many great about pages are written in the third person. James Clear Do you see how James shows up as the nice guy he obviously is? He not only tells people what to expect, but he also shows them what to do. Call to action checked off too. Warby Parker They know that the about page is the start of a conversation and a huge part of their marketing strategy—it shows. Michael Hyatt Michael creates an expectation about what the reader can expect to learn and the value he creates for his audience. He builds trust in several great ways, using photos, information about his professional and personal life, achievements and subscriber numbers. Ishita Gupta Ishita uses a differrent format and leads with a list of her values. So, we need to get some things very right. Thanks for the kudos, Brian. The bit about arguing over which was was north redenmid me of a story a friend of mine told me. He lived in California, and enjoyed watching the sun set on over the ocean. One day, a he and a female companion decided to watch the sun RISE over the ocean. Then they remembered that the sun rises in the east. If I go by the logic of an example given Save the data. Save the day , is the Kissmetrics banner trying to sound clever? Increase your conversion and improve customer retention. Cool tutorial for writing articles.. Most important step to me is 5: Please use your real name and a corresponding social media profile when commenting. Otherwise, your comment may be deleted. Kissmetrics Blog A blog about analytics, marketing and testing. Built to optimize growth. Track, analyze and engage to get more customers. A mere 6 to 12 words stand between you and a lower bounce rate. I use it as guidance while I write the page, like so: Now I can write the real headline. Easy ish to attract to your site Likely to give your product a chance even if an incentive or trial is required Highly likely to find value in your product, making them happy customers Somewhat likely to spread the word among others like them Speak to those people first. Campaign Monitor does a great job of this with their targeted home page headline: Spend the majority of your time on this point. I recommend listing out: If you need a few examples of headlines that highlight unique, desirable elements: Twenty-five versions of something is a lot. To get 25 variations on a single phrase, you can try: Swapping dull words for sticky ones: Get on over to Thesaurus. Plug your boring words in to find interesting synonyms. This is a classic long-form sales writing trick made famous by Robert Collier. Your words can and should, where possible, create mental images. That may mean using an analogy, simile or metaphor. It may mean piggy-backing off power-packed images, like the American flag, a wizard, or a lost puppy. The idea is to create a sharp visual that will make your message stickier. This is the only place you get to be creative in headline-writing… but keep in mind that it needs to be done clearly. Analyze survey responses, whether you used Survey. Stealing from PR and bloggers: Journalists and bloggers are skilled at getting to the point quickly and with memorable yet simple words and analogies. Did someone recently do a study you can leverage? But if you are one of the lucky few who can be funny on the page, go for it! Brian Clark has some great headline formulas. I have some pretty awesome ones. But sometimes crap is crap. Some fat can be trimmed off, passive voice can be converted to active voice, I could toss out some excessive adjectives and it could mention that we also run another website. MetaLab takes the Five Ws quite literally—they abandoned the paragraph structure and went with a list of phrases for answering the questions. The inverted pyramid is a writing style where you start with the most important information first, and then you work your way down to more detailed, specific, and less interesting information. Your paragraph summary should be at the top of your About page. For some—especially Group 2 and Group 3—the summary paragraphs might not be enough, so you can include more interesting facts about the website. They start with a succinct overview about their website, answering the Five Ws in three paragraphs. They open with two taglines: UX Booth opens with a succinct summary paragraph in italics for emphasis. The About page of MailChimp takes the inverted pyramid to another level by breaking up their About section into several pages. The first page opens with their summary paragraph that answers the question, "What do we do? Using the inverted pyramid structure gives our fickle web users a way to get just the information they need without alienating the more curious web users.

Resumes, because of their bare-boned listing of facts, are boring. While appropriate for job hunting, you want something more engaging for your About Us page. Find a hook to capture the attention of your visitor. For example, does your company have an interesting name? Tell its history and what the name means to you today. Do you have an interesting hobby? One of my clients, a real estate broker, is also a marathon runner. We even included a photo of her crossing the finish line at a race, which added visual interest and credibility to the page.

Consider mentioning your hobby or personal interest on your About Us page, particularly if you can relate it in some way to your business. Finally, another client, a husband and wife, had an online business selling camping goods. They were avid campers and hikers. A husband and wife whose business was selling camping supplies used their About Us page to describe their love of the outdoors.

Visitors appreciated hearing the reasons behind the founding of the business. They could relate to the click here and appreciated their sincerity. Is there an interesting anecdote about how the business started? Everyone loves a good story.

One of my clients owns a company that sells African cooking sauces. On her About Us page, we told her story of immigrating to the U. She loved her new country but missed her favorite foods from home. That was the catalyst for her to start the company. The owner of a U. African cooking sauce business described how missing the tastes from her home country inspired her to start the company.