Signup forms improve communication between you and your current or prospective customers. They also allow you to share more information about your company while gaining insight into people who sign up.

Regardless of what you’re using signup forms for on your website, they are useless if your website traffic isn’t converting.

Speed is one of the reasons why you’d want to keep form fields as short as possible. If you have longer forms, the autocomplete feature will help improve your conversions.

Just make sure it’s easy to make changes in case the information provided by autofill needs to be corrected.

For example, a user may have multiple email addresses. They won’t want to use their work email address on your website if it’s for personal purposes. If the autofill adds the wrong email address, they should be able to correct it without the changes affecting the other form fields.

5. Allow social signups

Another way to speed up the signup process is by allowing social signups.

If you can integrate your website with social media platforms, users will be able to sign up with just a click or two.

10. Showcase social proof

The whole idea behind the concept of social proof is that people are influenced by others. If you can show your website visitors that other people have benefited from what you’re offering, they will be more likely to convert.

Integrating your social proof strategy with your signup forms is ideal because it’s going to be visible when people are making their decisions.

Here’s an example of how Single Grain used this strategy on its signup form:

The company is showcasing some of its top clients.

If major corporations such as Uber, Amazon, and Salesforce have benefited from its services, it must be good, right? That’s what people think when they see this type of social proof.

That’s not the only way to approach it.

You can use statistics that highlight an expert’s opinion. Say something like, “95% of doctors recommend XYZ.”

Just make sure it’s accurate.

You can also use a celebrity endorsement to create social proof.

Create proof in numbers as well. If 750,000 other people signed up, it will encourage others to do the same. Have a running tally of the number of customers or email addresses you’ve collected next to your signup form.

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