In order to support the development of ADAS for cars in China, a user experience study is made to compare the drive behaviors and demands between Swedish and Chinese drivers. This thesis elaborately describes the whole process of making a cross-culture study, both theoretically and practically. Questionnaire was designed step by step, and video clips were selected, in order to elicit useful information from drivers. An ADAS market survey was carried out. The driver segmentation was tested and verified. And an explorative way of experiment was carried out, using Hofstede`s 5 culture dimension model, with the attempt to find out the interior culture factors on the driving behaviors. The result of statistic analysis shows many differences of driving behaviors. It also indicates that there is a need to improve the questionnaire by modifying some of the questions.

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Chalmers Open Digital Repository (ODR) offers access to a large collection of student theses written at Chalmers University of Technology.

Full text versions are not available for all records, but from 2010 and forward, master"s theses are well covered. For earlier years the coverage is scattered, the earliest work is from 1958 (no full text though).