Value Creation Amid Turbulence

Green Leadership: A Practical Guide to Winning in the Green Economy

Companies are shifting from avoiding negative consequences to building competitive advantages through green efficiency (increased resource efficiency) or green growth (innovation in products or services). The Boston Consulting Group, in partnership with the Confederation of Norwegian Enterprise (NHO), interviewed 42 CEOs and surveyed 800 business leaders in Norway, distilling concrete advice on how to increase profitability and expand business by “going green.”

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