Take this Photoshopped ad, for example. It's a play on Apple's old ad challenging IBM.

Reddit

This guy shot his iPhone 5S with a rifle in exchange for a much more Bitcoin-friendly Google Nexus 5.

Those not wanting to destroy their devices can swap their iPhones for Bitcoin using a service called MintSpare.

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Redditors are also celebrating celebrity support — Joe Rogan's on board with them.

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And famed investor Mark Cuban, while he doesn't seem too interested in the currency, is bothered by the ramifications of a less-than-open mobile web.

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There's even a contest to re-edit Apple's famous "here's to the misfits" commercial with a Bitcoin bent, hopefully as a way to change the company's attitude on Bitcoin. Here's the unedited original commercial.