Craft bringing custom European-made kits to North America

posted by Marc Basiliere - May 29, 2013 - 5pm EDT

As cool as having a cool team kit can be, having spoken with a number of shops and sponsored racers, actually getting that kit, affordably and in a form that satisfies customers and racers alike can be a bit of a nightmare. Thankfully for those looking for custom kit options, Swedish apparel company Craft has brought its team options to North America. Developed with team RadioShack Leopard Trek and manufactured in Europe, the program starts at just 10 pieces and can cost under $50 per piece. For details and lead times, find the full release after the break.

CRAFT Custom now available in North AmericaCraft Race-Tested Products Now Customizable for U.S. and Canadian IBD’s, Clubs, and Cycling Teams

BEVERLY, MA–Craft North America announces a new custom cycling apparel program developed for IBD’s, Cycling Teams, Clubs and Charity Cycling events. Teams can be fully outfitted in Custom Craft cycling gear including jerseys, shorts, bibs, jackets, tights, skinsuits, and accessories.

The most technically advanced custom cycling apparel available in North America, the Craft Custom line was developed in close collaboration with professional cycling team RadioShack Leopard Trek. The line has been thoroughly tested in front of the professional peloton, in the 21 hairpin bends to Alpe d’Huez, and in rain and snow on the cobbled streets between Paris and Roubaix.

“It is clear that Craft clothing is on the cutting edge of technical cycling wear,” commented Cyclist Tyler Wren from the Jamis Hagens Berman p/b Sutter Home team. “When you don’t notice your clothing – when nothing is making you hot on a warm sunny day, and when you stay warm on a snowy training ride, it gives you an advantage. And that is how Craft gear makes me feel, which makes training more effective and gives me an edge in the races.”

The Craft Custom cycling program offers three product categories: The Elite line is for cyclists who demand nothing but the best, the Performance line for dedicated athletes and the Active line for casual riders and event organizers looking for affordable custom apparel options.

Engineered with the same high-tech fabrics used throughout the Craft retail products, the Custom Bike Collection provides excellent moisture transport, ventilation and ergonomics. Pair those characteristics with 35+ years of performance knowledge by Craft, and cycling enthusiasts will not be disappointed.

“We chose Craft because the PBC line offered the best quality for the price. On the bibs, the chamois is high-tech and comfortable and the leg grippers actually work. The jersey is made from different fabric types providing an aero, cool, and comfortable fit,” said Team Manager, Jay Robbins, from Ride Studio Café, the high-end bike shop and urbane café owned by the founder of Seven Cycles. “Finally, the staff is committed to meeting our needs and our final product looks as sharp as it did as a concept on paper.”

The Craft Custom Promotional Program also includes a selection of personal and promotional apparel, including the Leisure Full Zip Hoodie, the Sport Polo Shirt and the AR Tee, all of which can be custom printed or embroidered.

“The ordering process was simple, and the customer service was excellent,” said President of Northeastern Cycling Team, Eric Panicucci, upon taking delivery of their new Craft team gear.

Craft Custom cycling apparel is manufactured in Europe. Customers should allow six to eight weeks for delivery time. Pricing as low as $49.99 with minimums of 10 per style.

Comments

Mt. Borah Designs. Made in the USA and using the same and/or similar fabric. Better prices, great quality, neighborhood service. It just doesn’t get any better.

Chris - 05/30/13 - 9:45am

Champion Systems. Also a great option. Low minimum orders, great quality. Though this was a nice press release to read.

Dan - 05/30/13 - 11:45am

Don’t forget about Louis Garneau. They have the most comfortable breathable kits out there. They have jerseys starting at $45 too. Made in North America.

amdyoo - 05/31/13 - 5:12pm

I like my castelli better. lots of pro team uses them.

Alex - 07/10/13 - 12:56pm

Agree with the previous comments about Mt. Borah designs. Have purchased custom made uniforms for three years in a row. Excellent quality and comfort. Great customer service. Highly recommended !

Alex - 07/10/13 - 12:59pm

Agree with the previous comments about Mt.Borah designs. I have purchased these custom made uniforms for 3 years in a row. Excellent quality and comfort. Great customer service experience. Highly recommended.

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