"Thanks for providing 13% of our ad revenue for the year. Now you're on your own!" That's the message Pinterest sent to its advertisers in the automotive and financial sectors this week, according to the Wall Street Journal. In a move to "concentrate on users' interests," Pinterest is no longer providing hands-on support to advertisers who are not in the retail or packaged ... Read More

Have you read this one? "I stopped using all schedulers on Pinterest and my traffic increased by 700%!" It goes right along with the "you should always delete underperforming pins - and often." Sigh...
Just like the early days of SEO where every outrageous claim, backed by zero or questionable evidence gave rational humans pause, claims like this need to be examined ... Read More

I'm more than a little excited to be presenting at Social Media Examiner's Social Media Success Summit next month. My topic? How to Use Pinterest Ads to Drive Traffic and Generate Sales. I collected a ton of information on promoted pins, have run my own campaigns, and I wondered - what questions do other people have about promoted pins?
Because I love to Blab (.im, that ... Read More

Wade and I met at Social Media Marketing World in San Diego this year. We had a nice chat about Pinterest promoted pins which made a nice addition to my "Live From Social Media Marketing World" episode of the Superheroes of Marketing. Wade and I chatted about promoted pins and why they're worth a try.
What Makes Promoted Pins So Great
Well, for starters, if you are in a major ... Read More

Oh, Pinterest. You have been my happy place, my no-pressure discovery escape with a major marketing super power. Promoted pins have done nothing to dampen my spirits. I love the enormous number of repins and the resulting long-term traffic boost for mere pennies. I find many of the "Picked for you" pins just delightful.
Now, it seems, our motto (borrowing from Cynthia ... Read More

Welcome!

If you're looking for help generating more website traffic, leads, or sales for your business, you've come to the right place! I've worked with businesses in retail, nutrition, senior care, pest control, pet living, beauty, and more!

I provide consultations, strategies, as well as ongoing management of content marketing and social media promotion.