March 06, 2007

Not Too Many Larger Law Firms Blogging.

That finding is reported here in Carolyn Elefant's Legal Blog Watch piece. My take: clients who hire larger law firms (1) aren't that likely to read blogs to begin with; and (2) the few GCs who do read blogs aren't hiring law firms because of their blogs.

And why should they? Blogs are an important marketing supplement--similar to a website or Martindale-Hubbell--but are not likely to be the basis of a decision by an in-house lawyer for hiring a firm to do high-end or high pressure work. That may change--but that is the situation right now. In the meantime, legal weblogs are a wonderful new form of expression, a way for some smaller firms to market, and an important laboratory and forum for new ideas: both in law and in the business of law.