HOW GQ, ESQUIRE AND MEN'S HEALTH HELP MAKE THE WORLD SAFE FOR MOISTURIZERS

If you are the editor of a men's magazine, a great deal of your workday must necessarily be devoted to answering the question, What does the man of the '90s want? The current issues of a number of men's magazines provide a possible answer: puns involving the words ball or balls. THE TRUTH ABOUT YOUR BALLS promises a piece on golf in GQ. DON'T DROP THE BALL says the headline to an article in Men's Health urging early detection of testicular cancer. Maxim, a rude import from Britain that has just published its premiere issue in America, features a photograph of...