February
10, 2011 - New York, NY - Organizations representing the broadcasting, marketing and market
research industries today aligned in embracing Ad-ID as the industry standard
for coding digital assets and implementing file-based workflows across the
entire marketing supply chain, announced Bob Liodice, President and CEO, ANA
(Association of National Advertisers) at today's ANA 2011 TV and Everything
Video Forum.

The endorsement
of the Ad-ID digital advertising asset coding system, which ANA and the 4A's (American
Association of Advertising Agencies) created and manage, will spur the
marketing-media ecosystem to eliminate costly, time-consuming human
intervention and adopt new automated processes that support all measurement
systems. Ad-ID also helps to streamline steps from production through
distribution and airplay.

"With Ad-ID
now officially recognized as the industry standard for coding digital
advertising assets, we have taken a major step forward to streamline the marketing
supply chain and enable multi-platform content delivery," said Liodice. "It is
imperative that everyone involved in creating and distributing advertising assets
across all platforms begin identifying them with Ad-ID."

In
combination with its established watermarking technology, The Nielsen Company
will utilize Ad-ID to power products including commercial ratings, competitive
analysis and commercial verification at the national, syndication and local
levels, and across media platforms. Sid Gorham, EVP Strategy and New Business
Development, stated, "Nielsen is committed to providing marketers with the
detailed data and intelligence they need to build their brands. We are pleased
to endorse this industry standard."

At the same
time, a dozen major trade associations, including the Advanced Media Workflow
Association (AMWA), the Interactive Advertising Bureau (IAB), the Traffic
Directors Guild of America (TDGA), the Association of Independent Creative
Editors (AICE), and Association of Independent Commercial Producers (AICP), joined
with the ANA and 4A's to endorse Ad-ID as the industry's universal coding
system.

Transitioning
to file-based workflows is a major goal of the broadcast community, according
to a recent Devoncroft survey of 5,600 broadcast professionals. Second only to multi-platform content
delivery, file-based workflows move digital files from production to airplay
without tape or significant human intervention. These digital files contain all
components required for airing, including the audio / video content, aspect
ratio, closed captions and descriptive information. In the case of TV
advertising, this descriptive information is contained in the Ad-ID digital slate
data.

The
trade groups participating in today's announcement and endorsing Ad-ID as the
industry standard include the following organizations:

Currently,
Ad-ID is utilized by over 700 Advertisers, with plans to be fully interoperable
with other identifier systems like Entertainment Identifier Registry (EIDR), a
new industry-supported unique ID for movie and TV assets, and Plus, a registry for
management of image rights.

About the ANAFounded
in 1910, the ANA (Association of National Advertisers) leads the marketing
community by providing its members with insights, collaboration, and advocacy.
ANA's membership includes 400 companies with 9,000 brands that collectively
spend over $250 billion in marketing communications and advertising. The ANA
strives to communicate marketing best practices, lead industry initiatives,
influence industry practices, manage industry affairs, and advance, promote,
and protect all advertisers and marketers. For more information, visit www.ana.net, follow us on Twitter, join us on Facebook, or visit our YouTube channel.

About the 4A'sThe
American Association of Advertising Agencies is the national trade association
of the advertising agency business. The 1,196 member agency offices it serves
in the U.S. employ 65,000 people, offer a wide range of marketing
communications services, and place 80 percent of all national advertising. The
management-oriented association helps its members build their businesses, and
acts as the industry's spokesman with government, media, and the public sector.
For more information, visit our Web site at www.aaaa.org