Jane The Virgin

Overview:The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to launch their 2014 Fall Line Up including The Flash and Jane The Virgin in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

Execution:Rich Media Features• Video• Vote• Facebook Like• Tweet

Deliverables• Flash Banners• Rich Media Banners
• Wallpapers

Jane The Virgin received the first two Golden Globe nominations that have been given to The CW Television Network including Best Comedy Series and Best Actress in a Comedy Series – Gina Rodriguez. Gina won the award.