Picture This - 'Net Briefs (October 2012)

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Posted on 8.31.2012

While the value of photo-sharing social
network Instagram for business use is still
in doubt, a new snapshot from Simply
Measured provides some interesting insights.
The company claims that 40 percent of the
world’s top-100 brands have a presence on
Instagram. The top brand, based on number
of followers, is MTV, followed by Starbucks,
Burberry, Nike and GE. However, luxury
brands (e.g. Gucci, Tiffany & Co., Audi, etc.)
tend to have the highest engagement
numbers. Jump on this photo platform quickly,
it’s developing fast. In fact, at the beginning of
the year, the site boasted 15 million users
(and was only available on the iPhone);
while today, it has 80 million-plus and is also
available on Android.