alessilux' is a new project by italian design brand alessi which aims to dissolve the boundaries between light bulb and luminary. the company's first move into the world of lighting, they challenged a group of three young designers: giovanni alessi anghini, gabriele chiave and frederic gooris to re-imagine the light bulbs as an object of design. something with a personality that becomes a protagonist - through new innovative shapes and colors - in the environment in which it is placed. debuting at milan design week 2011, production and distribution of the products has been given to the technical and manufacturing skills of foreverlamp.