EA, Ubisoft pleased as punch post-PS3 price plummet

As happy as you might have been to read about the PS3's price being slashed to $299 in the US, trust us: Ubisoft boss Yves Guillemot and EA Games president Frank Gibeau were much, much happier. Not only will, theoretically, more systems fly off shelves but buyers will have a little extra cash in their pockets for the companies' games.

"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray," said Guillemot, who was having kind of a rough day with English it would appear. Gibeau shared his enthusiasm, telling GamesIndustry.biz, "It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars.' So the lowest priced hardware possible is a good thing for us."