A Spotlight on Destination/Location-Based Virtual Reality

Amidst the excitement surrounding the buildup to the launches of key VR platforms like Oculus, VIVE, PSVR, and the expanding presence of mobile VR, one company, in particular stood out among the crowd: Survios. ABI Research has spoken to a vast array of companies operating in or touching the VR space, and while some during this period went as far as to nearly wax poetic about how VR would change the world, most held a very healthy level of optimism. This isn’t to say there weren’t naysayers, but most of these individuals fell outside of the VR sphere and had never donned an HMD themselves; it was easy to dismiss these individuals as among the uninitiated (because trying “good VR” would make you a believer). Survios, however, at the time was designing a full-body standalone VR solution, which even with the excitement at the time seemed outside the realm of economic feasibility (it was); still, the company wished to impart a voice of caution. A company trying to design and build a solution that targeted the pinnacle of what VR could be, even before the “mass market” took effect, wanted to impress upon everyone that it will take time for the market to develop. The company was concerned with all of the excitement that expectations would become unattainable and the resultant disappointment would damage the market and draw comparisons to 3D video.