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description

Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences, and had registered explosive growth since its September, 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites, including Pandora. Explores Pandora's business model, and whether it can evolve to remain viable.

learning objective:

To examine a disruptive Internet radio business model and examine its jobs-based segmentation.