LOVEBIRDS: Vicky and James are currently on holiday together [INSTAGRAM]

But it appears people can also be obsessed with simply dating the stars themselves.

A former flame of ex-TOWIE star Maria Fowler has now found a new famous face to hook up with – although he's travelled far from Essex to get her.

Pro ice-hockey player James Morgan, who dated Maria from 2012 to 2013, has gone public with his romance with Geordie Shore beauty Vicky Pattison.

While we all watched Vicky hook up with various exes and topless hunks on Ex on the Beach, she was sneakily starting a relationship with James – and the pair are seriously flaunting their love via Twitter and Instagram.

Let's just hope that Maria isn't following either of their accounts.

FROM ESSEX TO NEWCASTLE: James used to date TOWIE star Maria [INSTAGRAM]

REALITY TV EX SWAP: Maria dated James up until last summer [INSTAGRAM]

“We’ve got everything in common. And he has fantastic meat!”

Vicky Pattison

The couple met six months ago, only going public a few weeks ago – and they're already on holiday together with Vicky's family.

James has been filling his Instagram feed with cutesy pics a-plenty of him and his new girlfriend, smooching for the camera in a series of gag-inducing PDAs.

The dad-of-one even gushed about Vicky's down-to-earth nature, tweeting: "You know when your lady is a keeper when they grief you for wasting money and don't ask for anything."

Speaking to Now magazine, Vicky was equally as OTT about her new man, saying: "We practically live in each other’s pockets, and we’ve just decided to make it official, so I have a boyfriend.

"He’s so respectful, he’s lovely. He’s a real man – he’s 32, he’s got his own life, house, business, fantastic family and we’ve got everything in common. And he has fantastic meat!"

Er, TMI.

PDA-FEST: James and Vicky can't stop showing off their new romance [INSTAGRAM]

Maria was smitten with the athlete, and even moved to Peterborough from Derby to live with him.

However, she felt lonely and was unable to bond with James' daughter – and after one particularly bad fight, she bought pills from different chemists in an effort to end her own life.

Maria, who was suffering from depression at the time, said: "I love being with James, he’s been great for me but I didn’t know anyone and I spent a lot of time on my own. We had lots of drunken rows and said things we didn’t mean."

It is unclear whether Vicky's relationship with James will feature in the new series of Geordie Shore, but Miss Pattison allegedly ends up in bed with Gaz Beadle.

We hope that was filmed before Vicky's new romance began – we couldn't handle that level of drama.