Sponge is an independent creative and strategic agency that helps middle market sized brands ($10M to $1B in revenues) strike deeper connections with their customers and consumers. Sponge values highly original and fresh thinking, a culture of curiosity (like a sponge), innovative approaches and ideas rooted in human insight.

Sponge brings invaluable experience to brands targeting the value-minded American consumer as well as premium/import brands looking to establish a stronger role in the lives of the American consumer.

Sponge was founded in Chicago in 2007 by President and Chief Creative Officer, Paul Brourman.