Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Google Announces Search Based Keyword Tool for UK Advertisers

Google have released another (free) keyword research application to help advertisers find additional phrases that they could be advertising on within Google’s pay per click platform, AdWords.

The Search Based Keyword Tool acts differently to most in that it uses your site to identify what it believes your web pages are about and then offers up a list of search queries that it believes are relevant to you and that you are not currently bidding on.

As with any keyword research application, you need to take the data and apply your own knowledge before blindly running off and adding a few more billion to Google’s profits. However, this tool has other potential uses. For example, you could also use the data Google presents to you and extrapolate negative keywords, i.e. if Google believes there is a match for a keyword, there is a danger your adverts could be shown if you use broad match in your campaign. Secondly, if there is a definite disconnect between what Google is indicating it believes a page to be about and your intentions, then you may want to review the page in question to validate your copy, e.g. text, headers, title etc.

Essentially this keyword application should provide you with some more focus and a few extra ideas for your AdWords Pay per Click campaigns. As with most Google products it is easy to use, although not 100 percent accurate. However, it should become a very important part of your PPC armoury, particularly when it comes to identifying those all-important keywords.

All in all, this looks like a useful keyword research tool and astute online advertisers should be able to find plenty of useful data to use to their advantage.

What do you think?

What Is The Difference Between Digital PR And Traditional PR?

Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)

Vicky Taylor @vicky_taylor

8th May 2018 Digital PR

BrightonSEO 2018 Recap – Part 4 (With Slides)

Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.

For more slides from today’s conference, check out part 1, part 2 and part 3 of our BrightonSEO 2018 roundups.

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