Google Tag Manager Tutorial: Event Tracking with GTM V2

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This blog is a continuation of my previous post “Google Tag Manager Tutorial: Setting Up and Adding Analytics”. In order for this post to be useful, Google Tag Manager needs to be on your website and I recommend having your UA number saved as a variable, which I will be referring to throughout this post as {{UA Tracking Code}}.

If you haven’t saved your UA as a variable you can simply enter the UA code in place of {{UA Tracking Code}} or follow my instructions in my previous post.

File Downloads

This will track anytime a user clicks on a file to download that matches one of the predefined file types. If you want to track additional file types, simply add them to the list in step 22. Follow these steps, starting from your container overview page:

Internal Link Clicks

This might not be needed for most sites, but it can help you identify the top clicked links on individual pages and it’s just more data in case you need it. Follow these steps, starting from your container overview page: