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CLUBS AND PUBS MANAGER AUTUMN 2016 • 11
NEWS
With a huge 40 per cent of the country's eggs used in the food
service industry, Bertram says that the onus is now on the
hospitality industry to follow through with these same options.
'People are becoming more informed about where their
food comes from, and how animals have been farmed to
produce it. We're seeing [that] more people want to make
a difference through their buying and eating habits, and
feel good about their decisions,' she says. 'This change in
behaviour is going well beyond trendy cafés and farmers'
markets -- humane food is now mainstream and featuring
on menus across Australia.'
HOW CONSUMERS CAN GET INVOLVED
Patrons are becoming increasingly conscious of what they
eat and where it is sourced, so it is important for businesses
not to underestimate consumer power. Bertram says that,
according to a 2015 McCrindle Research report, 77 per cent
of people agreed that it was important for the meat, eggs
and dairy products served to them at restaurants and cafés
to have been 'farmed in a humane and ethical way'.
The report also showed that almost one in two people are
willing to pay 20 per cent more for certified humane or
ethical products, meaning that businesses don't need to
stress about maybe having to increase their pricing slightly
to allow for better products.
Patrons are also important to the sustainability of such an
initiative, and there are plenty of ways in which a business
can engage them in the campaign, or even just get them
thinking about better menu choices. Consider including
some information on your menu about where you've
sourced your eggs and bacon, and ensure that your staff
are knowledgeable about this, too.
HOW BUSINESSES CAN GET INVOLVED
Even for pubs and clubs on a budget, it can be very
affordable -- and easy -- to make better choices when
purchasing animal products. 'Choosewisely.org.au is a
great way for pubs and clubs serving humane food to
receive free promotion from the RSPCA and attract new
customers -- registering is simple, takes just a few minutes
online, and is free,' says Bertram.
She suggests that businesses ask their suppliers for pricing
on more humane products, such as cage-free eggs, and
even on products that are brought in, such as pastries and
cakes, to see if there are more humane and competitively
priced options available. If a business wants to go further
with purchasing humane products, they can also look for
RSPCA Approved products, which have the logo on the
packaging, and come with a guarantee that the animals
have been treated humanely through the RSPCA Approved
Farming Scheme, where participants are assessed against
the standards approximately twice a year. 'The RSPCA
Standards are focused on giving animals a better quality
of life by letting them do the things they like to do,' says
Bertram. It isn't mandatory, however, for businesses to use
RSPCA-approved products to be part of Choose Wisely.
It's okay to make the transition at a pace that suits your
business's financial position. Setting goals, such as
introducing cage-free eggs one month, and free-range pork
the next, is a great way to start, and Choose Wisely will
credit your club or pub with a 'We're on the way' tag when
someone looks it up. Businesses might even find that they
attract new patrons from advertising these new changes.
All eating venues have a lot to gain by making the switch to
humane products: they are making their customers happier;
they're doing their bit for animals and the environment; and,
at the very least, they are giving themselves some industry
credit. As Bertram says, 'Eateries [that] are working hard to
put humane food on the menu should be celebrated'. C&PM