Click on a section or point of the graph to pull up the most recent corresponding tweets from that month. Below you will have the option to “view more posts”, where you can see all posts from the corresponding month.

2) C. Top Posts by Engagements

The top posts by the tracked Twitter page that generated the most amount of engagements.

Likes - the amount of likes that tweet received

Retweets - the amount of retweets that tweet received

Post Caption - the caption of the tweet

Date - The date the tweet was posted by the Twitter account

Tool Tip:

Click on the post to pop up statistics about it, which looks like the picture below:

View on Twitter - this will open the tweet selected on Twitter, and will navigate you away from Keyhole

2) D. Follower Growth

Follower growth is the only data that does not backfill to a year prior, which the rest of the data and graphs do. This is because we need a baseline to measure growth, and the tracker will measure this beginning when you set up the tracker. In the picture below, the tracker was set up in November, and measures the growth of followers from then moving forward.

Follower Count - The total amount of followers the Twitter page has per month

Follower Change - The followers gained per month

Data From: - The date range you set in the top right corner of the Dashboard

X Axis - Months

Y Axis - Number of Followers

Tool Tip:

Click on a point on the graph for “ Follower Count” or a bar in “Follower Change” to see the most recent posts from that month. Scroll down and click “View More Posts” to view all posts from that month.

2) E. Most Frequent Post Types

The types of posts the user is publishing.

Reply - amount of tweets this account has replied to

Tweet - Original tweets published by the user

Quote RT - The amount of quote retweets this account has published

Retweets - The amount of retweets this account has published

Tool Tip:

1- Hover over a section of the graph (for example “Quote RT”) to see the percentage of times this user published this post type (out of 100%). The centre of the graph will also show the exact number of “Quote RTs” this user published. The percentage and total number will change based on the date range.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph. It will look similar to the picture below:

2) F. Most Frequent Media Types

The kind of media the user is Tweeting.

Link- A tweet that includes a link

Text - A tweet that is only text

Photo - A tweet that includes a photo

Combination - A post that has two or more media types

GIF - A tweet that includes a gif

Video - a Tweet that includes a video

Tool Tip:

1- Hover over a section of the graph (for example “Photo”) to see the percentage of times this user published this post type (out of 100%). The centre of the graph will also show the exact number of “Photos” this user published. The percentage and total number will change based on the date range.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.

2) G. Most Engaging Post Types

The average engagements for each type of post.

Reply - The average engagements for replies, and the number of posts measured

Tweet - The average engagements for tweets, and the number of posts measured

Quote RT- The average engagements for Quote Retweets, and the number of posts measured

X Axis - Post type

Y Axis - Number of average engagements

Tool Tip:

Click on a section of the graph to see the most recent instances of the corresponding part of the graph.

2) H. Most Engaging Media Types

The average engagements for each media type.

Photo - The average engagements for posts with a photo, and number of posts measured

Text - The average engagements for posts of text, and number of posts measured

Link - The average engagements for posts with a link, and number of posts measured

Combination -The average engagements for combination media posts, and the number of posts measured

GIF - The average engagements for posts with a GIF, and the number of posts measured

Video - The average engagements for posts with a video, and the number of posts measured

Tool Tip:

Click on a section of the graph to see the most recent instances of the corresponding part of the graph.

3) Optimization

3) A. Optimal Post Time

The most optimal days of the week and hours of the day to post based on average engagements, and frequency of how often the account posts.

Data From: - the date range set in the top right hand corner

X axis - Hours of the day

Y axis - Days of the week

Engagements - the optimal times the user should post based on average engagements, total likes, total retweets, and number of posts

Frequency - The most frequent times the user publishes tweets

Tool Tip:

1- Hover over a point on the graph to see the average engagements, total likes, total retweets, and number of posts for the corresponding day and hour

2 - Directly below is the Best Times To Post graph, which interprets the data and tells you the exact day and time to post based on the users followers interactions with the page

3) B. Optimal Post Length

The optimal length of a post based on the users engagements and frequency of their post lengths, divided by character number.

X Axis - Post length divided by number of characters

Y Axis - Number of average engagements

Engagements - Optimal post length based on the user's engagements

Frequency - The most frequent post length

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.

3) C. Top Hashtags By Engagement

The most popular hashtags published by the user, and the frequency of how much they use each hashtag.

X Axis - Number of average engagements

Y Axis - Top Hashtags

Engagements - the top hashtags based on engagements of the users followers

Frequency - The top hashtags based on how frequently the hashtag is used

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and average engagements

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph

3) D. Optimal Number of Hashtags

The optimal number of hashtags the user should include in tweets based on engagement and frequency.

X Axis - Number of hashtags used

Y Axis - Average engagements

Engagements - Optimal number of hashtags a user should include in tweets

Frequency - The most frequent amount of hashtags a user is posting in tweets

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and number of hashtags.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.

3) E. Average Engagements by Day/Time

The average engagements the page receives broken down into day of the week and hour.

X Axis - Day of the week or time

Y Axis - Average number of Engagements

Data From: - The date range set in the top right hand corner of Optimization page

Day - Average engagements divided by day

Time - Average engagements divided by hour

Tool Tip:

1- Hover over a bar in the graph to see the number of corresponding posts and number of engagements.

2- Click on a section of the graph to see the most recent instances of the corresponding part of the graph.

4) Followers - Insights

4) A. Follower Location

Geographical location of the account’s followers.

World- geographical location in a world map view

USA - geographical location in a USA map view

4) B. Top Countries Tool Tip:

1- Hover over a country on the map to see the name of the country and the amount of followers in that country

2- Click on a section of the graph or Country under Top Counties to see a pop-up list of the followers per country

4) C. Follower Gender

Gender divided by Male and Female

4) D. Interactions by Gender

Interactions based on gender

Tool Tip:

1- Hover over a section of the graph to see the amount of followers per gender. In the centre of the graph you can see the percentage of male or female followers.

2- Click on a section of the graph or to see a pop-up list of the corresponding followers.

4) E. Top Keywords from Followers Bios

Track the occurrences of top keywords in followers bios.

Tool Tip:

Click on a Keyword for a pop-up window of users with the corresponding keywords in their bio.

4) F. Audience by Follower Count

Amount of followers users have, who are following the tracked Twitter account.

X Axis - The numerical range of followers a user has

Y Axis- Percentage of users with that amount of followers

Tool Tip:

Hover over a bar in the graph to show the exact number of users with that amount of followers.