50 state strategy

The D.N.C. created his job — along with a position for a communications
director — last year as part of Dean’s signature program, known as the
50-state strategy. Under this program, the national party is paying for
hundreds of new organizers and press aides for the state parties, many
of which have been operating on the edge of insolvency. The idea is to
hire mostly young, ambitious activists who will go out and build county
and precinct organizations to rival Republican machines in every state
in the country. “We’re going to be in places where the Democratic Party
hasn’t been in 25 years,” Dean likes to say. “If you don’t show up in 60
percent of the country, you don’t win, and that’s not going to happen
anymore.”

And it worked. It worked because it was the right thing to do, not just strategically, but also morally. If you believe in your party's message, then you take that message out where people need to hear it. It requires also that you believe in the local people and invest in them. And that you don't just abandon places where you aren't currently doing well. Here's Dean talking about this in Salon today.

I believe in the South the Democrats will come back, but you can’t do
it if you don’t pay attention. I went down to Mississippi to a dinner
when I was chairman. A guy gets up, he must have been born in 1920. A
wizened old guy with a deep Southern accent. And I’m thinking oh boy.
The next thing I know, he introduces the chairman of Ways and Means,
which is one of the most powerful, and the guy’s a young black guy. What
it said to me was, the Democratic Party is a big tent, and all we have
to do is fund this stuff and we can make some inroads. And I think we
can. Alabama is going to change because of all the car plants coming in.
When you raise the standard of living, and education gets better, you
get more competitive. We had two great candidates in Georgia this year,
for governor and Senate. It was a terrible year for us, but what if that
would happen in a presidential year that pulls out the people that
Obama pulled out?

The point is that if you give up before you
start, then you give up. The 50-state strategy was never about giving
the same amount of money to Alabama as you give to Colorado. Never about
that. But it was about giving everybody a base, and some competence
level to work off, and then they were on their own. And it’s amazing
what people will do if you give them a chance. Especially people who
have been beaten down for years by the national party, who feel that
nobody cares about them. The DCCC and DSCC wouldn’t put any money into
these places for years, they didn’t care. And anybody who could
self-fund, they became the candidate. That’s no way to run a party.

This was, as much as the candidate himself, what got Obama elected in the "wave" election of 2008. After that happened, Obama hired his cynical piece of shit friend Rahm Emmanuel to run the White House and they fired Dean from the DNC.