The visuals associated with RCA’s artists will be in the care of Camille Yorrick who has been promoted to the newly created role of EVP, Creative Content, RCA Records.

Previously SVP, Video Production, Yorrick will oversee RCA’s creative content development in the visual space curate and manage creative partnerships with artists and content creators. She will lead the company’s premium content strategy, creating, designing and managing various programming (short and long form) to be distributed via third party outlets.

“Camille has been the driving force behind all of our visual content,” said John Fleckenstein, Co-President, RCA Records. “From Childish Gambino to P!NK to Khalid, her work largely speaks for itself. She has a world-class creative ‘eye’ and her impeccable relationships in the artist and creative communities make her a vital member of our team.”

Yorrick, based in New York leading a bi-coastal team, will continue to oversee the development and production of RCA artists’ music visuals and RCA branded content.

“The role that visual content plays in culture is vital to our business,” Yorrick says. “I look forward to building on RCA's current impact in this space and developing new global opportunities.”

Yorrick has been with RCA since 2014 after being Grammy nominated for her work on Beyoncé’s documentary. She was an integral part of the team behind the creation and strategy for Childish Gambino’s groundbreaking “This Is America.”