Tuesday, April 9, 2013

The company has teamed up with the luxury movie theater chain Cinepolis to create themed cocktails that are inspired and pay homage to select films playing at the moment in all five Southern California locations.

"I mean, what's better than a 3-D experience," Esposito said, "having specialty cocktails and food coming at you while you are in the theater!"

Frankie Thaheld, Snake Oil's new director of culinary mixology, who is also responsible for the culinary cocktail program at George's California Modern, is designing these fresh-juice cocktails--two for each film--and then trains the Cinepolis staff to execute them onsite. Now, how does one create a film-inspired cocktail? Esposito explained that they look at the film and then explore how the ingredients play with the film's setting, plot, and theme.

So, what's playing now? Snake Oil picked two films this quarter to focus on: The Incredible Burt Wonderstone and G.I. Joe: Retaliation. Next quarter will be Great Gatsby and Iron Man.