Research Briefs

Delivered twice monthly via email, Research Briefs is a digital summary of recent or seminal research from corporate practice and academic study, offering knowledge and tools you can apply directly to your work. Executives love stories and they need facts. These studies can help you create the best business case for your programs.

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RESEARCH BRIEF - In advertisements for socially and environmentally conscious products, strategic messaging and presentation—such as message framing and the ad’s color—can enhance consumers’ intent to purchase.

RESEARCH BRIEF - Strategic alignment between a company’s core business and the type of corporate citizenship it engages in—community or environment—is more likely to benefit the financial bottom line, particularly during economic crises.

RESEARCH BRIEF - Firms that remove executive compensation at risk—such as equity-based incentives—are less likely to perform poorly on corporate citizenship. Firms that behave less responsibly also have a higher risk of stock price volatility.

RESEARCH BRIEF - Research suggests that private firms significantly reduce their number of negative environmental, social, or governance (ESG) incidents after signing onto the United Nations Global Compact (UNGC).