I mainly work in the corporate mentalism market and this video is geared towards that sector.

Also, with shorter attention spans ever on the increase, the production company and I decided to focus solely on the reveal of the effect followed by the reaction, rather than the entire mentalism process, as this allows more effects to be condensed into a shorter amount of time. There was also a vested interest in making each of the reveals a different form of media instead of having the revelations all happening on business cards or paper.