The marketing campaign for Disney’s upcoming The Lion King has relied a lot more on the visual than the auditory. We haven’t heard much from the cast, at least not directly. Any dialogue heard came from characters that are out of sight.

It’s unclear why Disney may be taking this approach to the marketing campaign. It’s not as though this is the first time we’ve seen Jon Favreau realizing a Disney classic with talking animals. The first was back with The Jungle Book, which was released a few years ago. For that film, the director even talked about how he and his team “did research into the behaviors and mouth movements of real animals, and would then layer that on top of the motion-capture work.”

I suppose the two are different because The Lion King is purely about the animals. It also looks like they are trying to sell us on the visuals, with re-created moments, to show how much the technology has advanced. Clearly, the photorealism has gotten better by leaps and bounds, especially with how these animals interact with the environment like the jungles and desert, and the elements like the rain.

Disneyâ€™s â€œThe Lion King,â€ directed by Jon Favreau (â€œThe Jungle Bookâ€), journeys to the African savanna where a future king is born. Simba idolizes his father, King Mufasa, and takes to heart his own royal destiny. But not everyone in the kingdom celebrates the new cubâ€™s arrival. Scar, Mufasaâ€™s brotherâ€”and former heir to the throneâ€”has plans of his own. The battle for Pride Rock is ravaged with betrayal, tragedy and drama, ultimately resulting in Simbaâ€™s exile. With help from a curious pair of newfound friends, Simba will have to figure out how to grow up and take back what is rightfully his.