Revlon

About This Project

Goal:

To position Revlon as the leader in lip and introduce the new Revlon Ultra HD line of lipsticks, while increasing sales at Walgreens and Duane Reade during the Revlon Beauty Must-Haves event.

Strategy:

Partner with 12 influencers in the Lifestyle, Health & Beauty, and Family categories to create premium content featuring the Ultra HD lipsticks as the perfect starting point for creating date-night-worthy looks. Our partners conducted social shops, showed off their style, and syndicated visual content across their social platforms.