publications

Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ‘how to’ manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced ...

This article reports on the results of two studies involving seventy-seven professional investment managers in Switzerland. We designed an Implicit Association Test (IAT) to investigate whether unconscious attitudes towards renewable versus non-renewable energy sources influence investment behavior. In Study 1, we find that there is indeed a ...

In this article, we analyzed the value creation patterns of technological platforms, applied in a life science context. For that matter, we conducated a multi case study at Bayer, a worldwide leading life science company. On this ground, we were able to describe two core value patterns. Thus, platforms create value by improving the R&D ...