7 comments:

JWalker
said...

Is that raid real? It is suspiciously good. The spot made me watch. We watched again and again, analyzing that scene to see if it was real or staged. The camera was in perfect position and the video looked too good to be true. What was it shot with?

Will - Yeah, our Promo Dept. shoots and edits everything in 24p. It helps to separate from that "news" look of 60i/p.

Plus when working with news video that's 60p and converting it to 24p, you have the choice of conforming to 24p which gives a really nice, smooth slomo, or just a straight convert will give you a cinematic 24p film look.

Thanks for the info Tim - Very nice job! What's the photographer's name? And please tell them GREAT JOB! I shot for ten years before switching to news. That's a great moment and awesome job to anticipate and follow the action!