Dallas Symphony Orchestra Radio

In an effort to boost ticket sales to a younger audience, the Dallas Symphony Orchestra tasked Holt Creative Group to develop a new and fresh approach for radio. Using a tongue-in-cheek concept targeting novice classical music fans, this radio spot was wildly successful and featured on NPR as an original approach for marketing classical music.

Holt began in a little house on Stanford Avenue in 1996. After a successful career with a large advertising agency in Dallas, Texas and the birth of his second child, Edwin Holt took the plunge and started his own creative firm. What was once a one-man studio with a handful of clients is now one of the most successful creative firms in Texas.