What’s the point?

Today, no business can afford not having a web site. It is a mandatory step towards credibility. Once you have invested in this web site to promote your services and products you want people to find them. The problem is: there are about 4 billions pages indexed on the Internet. If, fortunately, all of them are not your competitors, there are enough of them to deserve an effort. And as every single finding on the internet is done by search engines and social media, your web site should be well indexed, well promoted, well written, always changing, etc. By doing this, you show to the world how active and attractive your business is. The industry has given a name to this set of action: Search Engine Optimisation (SEO). This name is kind of obsolete because it was created at the time when the only way to find something on the Internet was via search engines like Google, Bing and Yahoo. The term SEO now encompasses more than just search engine and is in a way inadequate, but it remains. So, what your business needs to stay up to date is: SEO.

Why outsourcing SEO?

Unless your business is big enough to hire a permanent member of staff dedicated to this task you will need to hire and external company to do this job. This task requires dedication, knowledge and time. It cannot be done successfully when half hearted.

SEO requires the following tasks

Create consistency across your web site on a set of keywords that represent your business

Make your pages “search engines friendly”, i.e. ensure their structure is easily readable and understandable by the various search engines crawling the web.

Index your pages in various places, catalogues and so on that count beyond Google and the like.

Create updates regularly to keep your site “alive”. No dead site will ever make it on the web.

Create business pages on the various social media that count such as Twitter, Facebook, LinkedIn, etc.

Make all the social media pages of your business “alive”, i.e. create activity that shows how engaged you are in the current world.

SEO requires the following skills

Thorough understanding of all the technical aspects of a web site, how it is made, how it is crawled, how it is browsed, etc.

Up to date knowledge of how the various search engines work and what counts for them to rank a site. These algorithms are updated regularly and you need to keep the pace. Nothing is forever on the web.

Total mastery of the Social media world. The number of social media is high and permanently growing. Not all counts the same way for all types of businesses. Each social media has its own rules and one definitely doesn’t manage a Google+ account and a Twitter account the same way, not mentioning LinkedIn being a totally different animal of its own.

Communication skills: ultimately it is all about communication. It is about sending the right messages to the right audience via the right medium. This communication skill requires not only being able to write properly but also to adapt the speech to the audience and the channel. In a way, it is not because you are a great novel author that you will find your tone in the social-media world.

Determination: there is no such thing as holidays on the Internet. SEO is a daily activity. You cannot do your SEO on the first day of the month and forget for the rest of the month. It is a daily task.

Why Liemur for your SEO?

The reason for choosing us is three fold:

Liemur has over 10 years of successful software project experience. We know what it takes to use technology to deliver value to a business. We always consider first the business value of every action we perform. With us, your SEO project will be treated as a business project, technology being a mean not the objective.

We have created a resource centre in Budapest-Hungary to allow our customers to benefit from the extremely high quality standard of Hungarian human resources in technology associated with a moderate price.

You will always have a real person to communicate with and to discuss your specific requirements. We know the value of good communication in such a project. Your business has its specificities. We listen to you, then we advise and perform.

STARTUP PACKAGE

PLANNING

Baseline statistics report ✔︎

(Documentation of current organic rankings, link popularity and search visibility for comparison)

Keyword research ✔︎

(Selecting the right keyword and keyword phrases according to popularity and competition)

Number of keywords/phrases 10

(The number of targeted keywords/ phrases)

Strategy session ✔︎

(Personal consultation for SEO planning)

Google Analytics and install setup ✔︎

(Setting up account with filtering and goal tracking, installing code on site)