Wednesday, 5 February 2014

How do you become a favourite brand with mums?

In the Big Mum Opinion, our indepth study
of over 3000 mums in the UK, we discovered the key fundamentals of service,
quality, price and customer service are as important as ever. It’s vital to
mums that a product or service really works and brings them so benefit – and as
a brand you have to ensure that this message doesn’t get lost in smart communications
or clever positioning.

Here are our top 4 tips to becoming a
favourite brand for mums:

1. Be honest about who you are and what you
offer, deliver on your message right from product through to communications.

2. Mums relate brands to their own personal
experiences, for example ‘my son loves...’ You can strengthen your market
position by finding ways to tap into the family experience and what mums want.

3. Listen to the mum grapevine. Mums like
to be included and want to see that their views are used to improve products
and services for their families.

4. Mums don’t want brands to be ‘their best
friend’ or be in their personal space. However, ‘being there’ as a resource or
providing impartial, helpful or expert advice is welcome.