We are integrating advanced data analytics and innovations at every level of our business, from strategic decision-making to tactical selection of locations for new stores, to automatic generation of personalised offers for loyalty card holders based on their shopping preferences. X5 is transforming itself into a customer-centric, data-driven, innovative company that provides modern food retail to diverse groups of customers across the regions of Russia where we operate.

As we near 2020, X5 is well on track to maintaining its position as Russia’s leading food retailer and growing faster than the market and competition.

We strengthened our position as Russia’s leading food retailer in 2017, continuing to accelerate growth, while introducing innovations and advanced data analytics, and we remain focussed on sustainability, efficiency and adapting to the changing needs of Russian consumers.

In this year’s report, we have expanded the discussion of our strategy to address the integrated approach we take to measuring our performance. In addition to financial and operating metrics, which are part of our strategy to 2020, we look at health, safety and the environment as well as governance goals that X5 Retail Group’s management and Supervisory Board also consider key to our long-term strategy.

Strategic progress

Strategic goals

What we did in 2017

Multi-format operating model

Provide diversified set of customer value propositions through portfolio of food retail formats

Efficiently manage retail operations through Corporate Centre that creates value for business

Grow presence across largest and most lucrative segments of the Russian food retail market

Grow omni-channel model to address current and future consumer preferences across local markets