Selecting your test page

…Choosing which pages you'll…test is critically important to experiment success.…Bounce rates, exit rates, and…level of traffic need to go into any test page determination,…as will deciding if you're measuring a funnel process or a static page.…As a good rule of thumb,…I like to think that more views plus more conversions equals better test pages.…Traffic is the life blood of any experiment.…Low traffic can make even the most enthusiastic tester turn into the most…bored one.…Without traffic to measure the success or insights into your experiment,…it's very easy for an organization to lose enthusiasm.…

Choosing the pages that get the most traffic on your website,…not just the ones that you think will work.…But the ones that get the most traffic, goes a long way.…You also need to decide if you're measuring a static page or…a funnel process.…A static page would be something like a landing page or a simple form signup,…something where every bit of information is presented in front of you.…The funnel process, however, would be an ecommerce checkout or an online survey.…

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Released

9/25/2014

Which landing page performs best? Where are users getting lost and leaving? Where in the check-out flow do customers abandon their shopping carts? Conversion rate optimization (CRO) testing helps you answer these questions and others like them. This course will help you understand the basic concepts of website testing and optimization and then put the principles into practice with Optimizely, a leading testing platform.

Author Michael Duquet first shows how to set up tests and select new test variations to try, such as A/B and multivariate testing. He sets testing goals based on micro and macro conversions, and tracks results with Google Analytics. He also shows how to use Optimizely's visual editor to change and test core site elements like text and images. Finally, he shows you how to monitor a test to determine which variations are best, and provides tips on testing JavaScript, conducting multipage tests, and tracking visitor segments.