The campaign says it will ban users who “bully or defame” others and will remove offensive language from profiles.

#KindrGrindr app message

Zac Stafford, Chief Content Officer at Grindr, said he has experienced racism on the app himself.

“I was a user of Grindr before I started working here, so I was already familiar with the racism and issues faced by people of colour or non-masculine identifying people on the app,” he said in a statement.

“Online discrimination has reached epidemic proportions affecting not only Grindr but other social networks.”

Users have already started seeing messages from Grindr in the chat screen, showing Episode one in the #KindrGrindr campaign.

You can watch the first in a series of videos below. Watch out for RuPaul’s Drag Race star The Vixen and comedian Joel Kim Booster.